Document:

Amendment Number 10 to Agreement Number 750-67761-2004

 Exhibit 10.3 
 AMENDMENT NUMBER 10 
 TO 

AGREEMENT NUMBER 750-67761-2004 
 BETWEEN CELLCO PARTNERSHIP D/B/A VERIZON WIRELESS 
 AND 
 MOTRICITY, INC 

This Amendment Number 10 (“Tenth Amendment”) to the WAP 2.0 Hosting Agreement dated June 24, 2004, as
amended by the First Amendment, dated August 31, 2004 and the Second Amendment, dated May 14, 2007, and the Third Amendment, dated November 20, 2007 and the Fourth Amendment, dated November 20, 2007 and the Fifth Amendment, dated
June 13, 2009, and the Sixth Amendment dated October 9, 2009, and the Seventh Amendment dated March 29, 2010 and the Eighth Amendment dated June 30, 2010, and the Ninth Amendment dated October 11, 2010 (as amended, the
“Agreement”), by and between Motricity, Inc. a Delaware corporation, with offices at 601 108th Avenue NE, Suite 900, Bellevue, WA (“Motricity”) and Cellco Partnership d/b/a Verizon Wireless, a Delaware general partnership, having an office and principal place of business at One Verizon
Way, Basking Ridge, NJ 07920 (“Verizon Wireless “), is made and entered into on and as of the date executed by the last signing Party (“Tenth Amendment Effective Date”). 

 

	1.	SCOPE OF THE AMENDMENT 

The purpose of this Tenth Amendment is to establish Verizon Corporate Services Group Inc. as the contracting party under the Agreement.

  

	2.	AMENDMENT OF AGREEMENT. 

2.1 The preamble to the Agreement is amended to state as follows: 

Verizon Corporate Services Group Inc. (“Verizon”) is hereby substituted for and replaces Cellco Partnership d/b/a Verizon
Wireless and all references to Cellco Partnership d/b/a Verizon Wireless. for all purposes and all matters arising, occurring or transpiring on or after the Effective Date of this Tenth Amendment. The Parties understand and agree that this Tenth
Amendment is not an assumption agreement and that Verizon is not liable for obligations or liabilities of any type or character occuring, arising or transpiring prior to the Tenth Amendment Effective Date, unless otherwise stated herein. 

2.2 Section 2.4.e of the Agreement, shall be deleted in its entirety and replace with the following: 

“e. Motricity and all permitted subcontractors shall comply with the provisions of all applicable federal, state and local laws,
including rules, regulations and orders (collectively “laws”) in performance of this Agreement, including but not limited to any laws pertaining to employment of labor, hours of labor, health and safety, payment of wages, payment of taxes,
economic and trade sanctions, bribery of foreign officials, employment eligibility status and verification (I-9); in this regard, Motricity shall not discriminate against any employee or applicant for employment because of race, color, religion,
disability, sex, national origin, age, physical or mental disability, veteran status or other unlawful criterion, and it shall comply with all applicable laws against discrimination. (If applicable, the Equal Opportunity Clauses set forth in 41
C.F.R. §§60-1.4(a), 60-250.5(a), and 60-741.5(a) are incorporated by reference herein.) Such laws shall also include all laws pertaining to the safeguarding, protection, and disposal of personal or similar information used, maintained,
and/or accessed on Verizon’s behalf such as California Civil Code §1798.82 and the Fair and Accurate Credit Transactions Act of 2003, Public Law 108-159. In the event of an unauthorized disclosure of personal or similar information in
violation of the foregoing, Motricity shall provide notice of same by e-mail to security.issues@verizon.com within forty-eight (48) hours, and to the contract notice addressee set forth in Section 26 (Notices) by the means set forth
therein. In addition, no person conducting or assisting in an investigation on behalf of Verizon, whether employed by Motricity or by a permitted 

 Matter Number:
AGR-000675-2011                 
  

 
subcontractor, shall make any false statements to obtain information. Motricity shall also procure any required permits or certificates necessary to perform its obligations under this Agreement.
Motricity shall, in its contracts with all permitted subcontractors and agents in the provision of Services to Verizon, flow down the foregoing requirements of this Section 15.21. Motricity shall indemnify and hold Verizon harmless against all
Claims (as defined in Section 11.5, Indemnification) arising out of or related to its noncompliance hereunder, including any noncompliance of any approved subcontractor. Rebecca has approved and accepted. 

2.3 Section 14 of the Agreement, Confidential Information, shall be modified by adding a new Section 14.12 as follows

 “14.12 Motricity acknowledges that the proprietary data, know-how, software or other materials or information
obtained from Verizon under this Agreement are commodities and/or technical data subject to the Export Administration Regulations (the “EAR”) of the United States Department of Commerce, as well as trade and economic sanctions subject to
the Trading With the Enemy Act (TWEA) and the International Emergency Economic Powers Act (IEEPA) of the Office of Foreign Asset Control within the Department of Commerce, and that any export or re-export thereof must be in compliance with the EAR,
TWEA and IEEPA. Motricity agrees that it shall not export or re-export, directly or indirectly, either during the term of this Agreement or after its expiration, any commodities and/or technical data (or direct products thereof) provided under this
Agreement in any form to destinations in Country Groups D:1 or E, as specified in Supplement No. 1 to Part 740 of the EAR, and as modified from time to time by the U.S. Department of Commerce, or to destinations that are otherwise controlled or
embargoed under U.S. law, including but not limited to product classifications, the facilitation of importation, exportation or re-exportation. 
 2.3 Exhibit D, Commercial Terms, of the Agreement shall be modified by adding a new Section 7 as follows: 
 “7.a. Open Snack Feed Support Fees. At the end of each calendar month during the Term of the Agreement, Verizon Wireless Product Line Marketing (PLM) shall pay to Motricity an Open Snack Feed Support
on-boarding fee (the “On-Boarding Fee”) in the amount of * * * the previous calendar month in consideration for content on boarding and support services to the content providers participating in the Open Snacks program described in Work
Order No. 129 (THE “OPEN SNACKS PROGRAM”). This On-Boarding Fee will take effect the earlier of May 9, 2011 or post on boarding * * *, whichever comes earlier. * * *. 
 7.b. The level of support will include at least the following: 
  

	 	•	 	 Assist in Issue Resolution. Motricity will provide email and telephone support to Verizon Wireless and developers which includes:

  

	 	•	 	 Responses to questions related to the Open Snacks feed specification 

 

	 	•	 	 Access to specialists for assistance associated with content provider Snack feed onboarding issues 

 

	 	•	 	 Clarification of documentation 

  

	 	•	 	 Motricity will provide a dedicated email address and a non-dedicated telephone number to Verizon Wireless for publication to Developers.

  

	3.	EFFECT OF AMENDMENT. 

This Tenth Amendment is an integral part of the Agreement. Terms used herein which are defined or specified in the Agreement shall have
the meanings set forth therein. If there are any inconsistencies between a specific term or condition of this Tenth Amendment and a specific term or condition of the Agreement, the specific term or condition of this Tenth Amendment shall control.
Except as amended hereby, the Agreement shall continue in full force and effect. 

  

			
	 ***
	 	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

2 

 Matter Number:
AGR-000675-2011                 
  

	4.	SIGNATURES. 

 IN WITNESS
WHEREOF, the Parties hereto have caused this Tenth Amendment to be executed by their duly authorized officers or representative. This Tenth Amendment is entered into the last date signed by a party hereto, but takes retroactive effect to and
including July 29th, 2010. 
  

									
	VERIZON CORPORATE SERVICES	 		 	MOTRICITY, INC.
				
	GROUP INC.	 		 		 	
					
	BY:	 	 * * *
	 		 	BY:	 	 /s/ Richard E. Leigh, Jr.

									
					
	NAME:	 	* * *	 		 	NAME:	 	Richard E. Leigh, Jr.
					
	TITLE:	 	* * *	 		 	TITLE:	 	Sr. VP & General Counsel
					
	DATE:	 	4/6/11	 		 	DATE:	 	3-29-2011

  

			
	 ***
	 	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

32011 Corporate Incentive Plan

 Exhibit 10.4 

 

 

  

	1.	PURPOSE 

 The purpose of
the Motricity, Inc. (the “Company”) Corporate Incentive Plan (the “Plan”) is to drive a culture focused on organizational performance. The Plan is intended to deliver “pay-for-performance” through annual
incentive payments based on overall Company performance. The Plan is intended to provide all eligible employees (the “Participants”) with additional compensation for their contribution to the achievement of the Company’s
objectives, encouraging and stimulating superior performance by such individuals, and assisting and retaining highly qualified employees. 
  

	2.	DEFINITIONS 

 Definitions
for specific terms used within this Plan document are identified below. 
  

	 	A.	“Adjusted Net Income” is the Company’s net income (loss) determined in accordance with U.S. generally accepted accounting principles (U.S., GAAP)
adjusted to exclude amortization of purchased intangibles, stock-based compensation expense, restructuring expenses, asset impairments and M&A transaction related charges including abandoned transaction charges and non-cash tax expense
consistent with the definition used for our public market reporting. For the avoidance of doubt, Adjusted Net Income includes, without limitation, expenses associated with payments under the Plan, payments under the Company’s 2011 Sales
Incentive Plan, and payments under any other compensation plan of the Company. 

  

	 	B.	“Affiliate” means each of the following: (a) any Subsidiary; (b) any Parent; (c) any corporation, trade or business (including, without
limitation, a partnership or limited liability company) which is directly or indirectly controlled 50% or more (whether by ownership of stock, assets or an equivalent ownership interest or voting interest) by the Company or one of its Affiliates;
(d) any trade or business (including, without limitation, a partnership or limited liability company) which directly or indirectly controls 50% or more (whether by ownership of stock, assets or an equivalent ownership interest or voting
interest) of the Company; and (e) any other entity in which the Company or any of its Affiliates has a material equity interest and which is designated as an “Affiliate” by resolution of the Compensation Committee.

  

	 	C.	“Base Salary” refers to the annual salary, or base wage in the case of hourly employees, component of the employee’s compensation as specified in
their employment agreement or offer letter as adjusted from time to time, exclusive of any additional allowances, payments or non-cash benefits. 

  

	 	D.	“Board” means the Board of Directors of the Company. 

  

	 	E.	“Bonus Award” is the cash payment that may be earned by a Participant, subject to the terms and conditions of the Plan. 

  
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	 	F.	“Bonus Pool” is a pool of funds established in the Budget from which Bonus Awards may be paid subject to the terms and conditions hereof. The funding
of the Bonus Pool will be determined and calculated in accordance with Exhibit A. 

  

	 	G.	“Budget” means the Company’s Fiscal Year budget as approved by the Board. 

 

	 	H.	“Cause” means with respect to a Participant’s termination, the Participant’s: (i) failure to perform substantially all of his or her
duties; (ii) commission of, or indictment for a felony or any crime involving fraud or embezzlement or dishonesty or conviction of, or plea of nolo contendere to a misdemeanor (other than a traffic violation) punishable by imprisonment
under federal, state or local law; (iii) engagement in an act of fraud or of willful dishonesty towards the Company or any of its Affiliates; (iv) willful misconduct or negligence resulting in a material economic harm to the Company or any
of its Affiliates; (v) violation of a federal or state securities law or regulation; (vi) dishonesty detrimental to the best interests of the Company or any of its Affiliates; (vii) conduct involving any immoral acts which is
reasonably likely to impair the reputation of the Company or any of its Affiliates; (viii) willful disloyalty to the Company or any of its Affiliates; (ix) violation, as determined by the Company’s Board of Directors based on opinion
of its counsel, by Participant of any employment laws or regulations (x) use of a controlled substance without a prescription or the use of alcohol which impairs Participant’s ability to carry out Participant’s duties and
responsibilities; or (xi) material violation by a Participant of the Company’s policies and procedures or any breach of any agreement between the Company and Participant. 

 

	 	I.	“CEO” means the Company’s Chief Executive Officer. 

  

	 	J.	“Code” means the Internal Revenue Code of 1986, as amended. Any reference to any section of the Code shall also be a reference to any successor
provision and any Treasury Regulation promulgated thereunder. 

  

	 	K.	“Company” means Motricity, Inc. and its subsidiaries and their successors and assigns. 

 

	 	L.	“Compensation Committee” means the Compensation Committee of the Board, which has the authority to oversee the Plan and approve and amend the Plan if
it deems such change(s) is/are in the best interest of the Company. 

  

	 	M.	 “Eligible Earnings” will be equal to the Participant’s actual cumulative payments of Base Salary for the Fiscal Year, or
specified portion thereof. Eligible Earnings is determined before reductions for contributions under Section 401(k) of the Internal Revenue Code of 1986, as amended, and includes (but is not limited to) regular earnings, holiday pay, paid time
off, sick pay, on call pay, call out pay and short term disability. As defined, Eligible Earnings effectively prorates the effect of any changes in Base Salary during the Fiscal Year for purposes of calculating Bonus Awards. Eligible Earnings does
not include, without limitation and to the extent applicable, (i) financial awards under the Plan; (ii) variable compensation such as incentive awards, 

  
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commissions or spot bonuses if any; (iii) imputed income from such programs as life insurance, auto allowance, or non-recurring earnings such as moving or relocation expenses, allowances or
perquisites; (iv) stock-related compensation; or (v) overtime, unless required to be included in Eligible Earnings for purposes of the Plan, in accordance with applicable law. 

 

	 	N.	“Financial Targets” are the financial targets of the Company established by the Board for the Fiscal Year as described in Section 5 and set forth
in Exhibit A attached hereto. 

  

	 	O.	“Fiscal Year” means the Company’s fiscal year beginning January 1, 2011 and ending December 31, 2011. 

 

	 	P.	“Management Committee” consists of the Company’s (i) CEO, (ii) President & Chief Operating Officer, (iii) Chief Financial
Officer, (iv) General Counsel, (v) Chief Human Resources Officer and (vi) Chief Strategy and Administrative Officer. 

  

	 	Q.	“Minimum Financial Target(s)” shall have the meaning set forth in Exhibit A attached hereto. 

 

	 	R.	“Named Executive Officer” shall mean any officer of the Company deemed by the Company as of the last day of 2011 to be a “named executive
officer” of the Company as defined in Item 402(a) of Regulation S-K under the Securities Act of 1933 and the Securities Exchange Act of 1934, each as amended. 

 

	 	S.	“Non-Exempt Employee” means an employee who receives hourly wages as determined under the Fair Labor and Standards Act and the wage and hours law of
the applicable state. 

  

	 	T.	“Parent” means any parent corporation of the Company within the meaning of Section 424(e) of the Code. 

 

	 	U.	“Recoupment” is a compensation recovery method, provided under the Plan and only applicable to officers that are reporting persons pursuant to
Section 16(a) of the Securities Exchange Act of 1934, to recover all (or a portion) of a prior Bonus Award based on correction or restatement of the Company’s audited financial statements or other factor affecting Financial Targets.

  

	 	V.	“Revenue” means the Company’s Fiscal Year revenue in accordance with the currently employed accounting policies, methods and practices employed by
the Company (consistent with U.S. GAAP) and the preparation of its consolidated financial statements and its Budget. 

  

	 	W.	“Subsidiary” means any subsidiary corporation of the Company within the meaning of Section 424(f) of the Code. 

  
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	 	X.	“Target Bonus Percentages” represent a percentage of each Participant’s Eligible Earnings, designated by position or job level as a target Bonus
Award set forth in Exhibits B and C attached hereto, as applicable. 

  

	3.	ELIGIBILITY 

 In order to
be eligible to participate in the Plan and receive a Bonus Award, a Participant must be a full-time active employee and working in a bonus eligible position for at least ninety (90) consecutive days during that Fiscal Year.
“Full-Time” is defined as working thirty-five (35) or more hours per week, and have executed all required Company documents. Employees of subsidiaries that the Company has acquired or may acquire during the Fiscal Year shall not be
deemed Participants under the Plan unless specifically designated. Contingency workers, including, without limitation, temporaries, part-time employees, contractors, consultants and outsourced work teams are not eligible for participation in the
Plan. Employees who transfer into or out of a Bonus Award eligible position during the Fiscal Year will be eligible for a prorated Bonus Award as described in Section 4 below as long as all other criteria under this Plan are met. In order to be
eligible to participate in the Plan and/or to receive any payout, Participants will not be able to participate simultaneously in the Company’s Sales Incentive Plan and/or other incentive plans (with the exception of eligibility for spot
bonuses). To the extent that there is any conflict between this Plan and the Company’s Sales Incentive Plan and/or any other incentive plans, this Plan will govern. 

 

	 	•	 	 Good Standing: Participants must be actively employed and in good standing (and otherwise in compliance with the Company’s policies and
procedures) on the actual bonus pay date in order to receive a payout. Participants placed on a performance improvement plan or in corrective action status as a result of poor performance during the Fiscal Year, but that return to “Good
Standing” status prior to the bonus payment date will only be eligible for a prorated incentive payout for that Fiscal Year at the discretion of the Management Committee. If the employee’s status returns to “Good Standing” in the
new year, eligibility for full participation in the Plan will be reinstated for the new year going forward, but the employee will not be entitled to a Bonus Award for any period while not in “Good Standing”. As a condition of the receipt
of any Bonus Award, the Participant shall be required to certify (or shall be deemed to have certified) at the time of receipt in a manner acceptable to the Company that the Participant is in compliance with the terms and conditions of the Plan and
that the Participant has not engaged in, and does not intend to engage in, any behavior that may result in the termination of Participant’s employment by the Company for Cause. 

 

	 	•	 	 Forfeiture of Bonus Award: If a Participant’s employment is terminated for any reason in the Fiscal Year, the Participant will not be
entitled to a bonus award payment. If a Participant’s employment is terminated for any reason with or without Cause in the year succeeding Fiscal Year, the Participant will not be entitled to a bonus award payment if the termination date is
prior to the date Bonus Awards are actually disbursed, except as may otherwise be provided under the terms of the Plan 

  
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or as determined by the Compensation Committee in its sole and absolute discretion. Bonus Awards are not considered earned until they are approved by the Compensation Committee and are actually
paid by the Company. Consequently, a Participant whose employment with the Company is voluntarily or involuntarily terminated for any reason with or without Cause prior to the actual Bonus Award payment date will be deemed ineligible for payment of
the Bonus Award. 

  

	 	•	 	 Sales Incentive Plan: Sales Representatives are not eligible under this Plan, however, they may be eligible under the Company’s Sales
Incentive Plan. “Sales Representatives” means an employee whose primary function is directly engaged in “selling” the Company’s products and services to its customers. 

 

	 	•	 	 Other Cash Incentives and/or Plans: Without exception, Participants will not be eligible to receive any cash incentive other than those
contemplated in this Plan without approval of the Management Committee within limitations of the Budget. 

  

	 	•	 	 Acquired Employees: Without exception, employees acquired through any acquisition other than the acquisition by the Company of Adenyo shall not
be eligible under this Plan. 

 Participation in this Plan is at the Company’s discretion and the
Compensation Committee may, at its sole and absolute discretion, decide to alter, modify or amend the Plan. 
  

	4.	PRORATED BONUS AWARDS 

 A
Participant will earn a Bonus Award based on Eligible Earnings for the time period the Participant is actively and continuously employed full-time in an eligible position during the Fiscal Year subject to meeting the eligibility requirements under
Section 3. 
  

	 	•	 	 New Hires and Rehires: The Bonus Award will be based on Eligible Earnings during the Fiscal Year. Since Eligible Earnings accounts for time
employed and in good status in any given Fiscal Year, a Participant initially hired on July 1st for example would have Eligible Earnings calculated from
July 1st through the end of the Fiscal Year. In the
case of rehires, there is no credit for prior service and the rehire date must occur on or before
October 3rd in order for the Participant to be
eligible under the Plan for the Fiscal Year. 

  

	 	•	 	 Leaves of Absence: Time taken during a leave of absence results in a reduction in Eligible Earnings and a corresponding reduction in potential
Bonus Awards consistent with the length of time on leave of absence. Furthermore, payments of Bonus Awards are not considered earned and payable unless and until the Participant returns to work, with the exception of military leave. If the leave of
absence lasts nine months or more during the Fiscal Year, then the Participant will not have met the 90-day eligibility required to earn a bonus for that Fiscal Year. 

  
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	 	•	 	 Promotions and Demotions: If a Company action results in a Participant’s movement from one bonus-eligible position to another
bonus-eligible position (with either a higher or lower bonus target) or an increase or decrease in bonus target, then a prorated Bonus Award will be calculated. The Bonus Award will be calculated using Eligible Earnings for the applicable time
periods that the different bonus percentages were in effect. However, if a Participant is both promoted and later demoted during the Fiscal Year, the Participant’s entire bonus eligibility and bonus target percent will be determined by the
lower grade. 

  

	 	•	 	 Move from Bonus-Eligible Position to a Non-Bonus Eligible Position: The Bonus Award will be calculated based upon Eligible Earnings and the
applicable bonus percentage while in a bonus-eligible position as long as the Participant was in the position for a minimum of ninety (90) consecutive days during the Fiscal Year. 

 

	 	•	 	 Move from Non-Bonus-Eligible Position to a Bonus-Eligible Position: The Bonus Award will be calculated based upon Eligible Earnings and the
applicable bonus percentage while in the bonus-eligible position as long as the Participant was in the eligible position for a minimum of ninety (90) consecutive days during the Fiscal Year. 

 

	 	•	 	 Acquired Employees: Without exception, employees acquired through any acquisition other than the acquisition by the Company of Adenyo shall not
be eligible for a prorated Bonus Award under this Plan. 

  

	5.	FINANCIAL TARGETS AND MINIMUM FINANCIAL TARGETS 

 The Financial Targets established for the Plan consist of Adjusted Net Income, and Revenue amounts approved by the Compensation Committee for the Fiscal Year. The Company must achieve the Minimum
Financial Targets set forth in Exhibit A and consisting of the Adjusted Net Income and Revenue amounts approved by the Compensation Committee for the Fiscal Year in order for any payout to occur under the Plan. 

The Financial Targets and Minimum Financial Targets for the Plan Year are set forth in Exhibit A. Notwithstanding the
Financial Targets set forth in Exhibit A, for the purpose of using such Financial Targets to calculate any Bonus Award hereunder, the Plan shall exclude the effect that any acquisition (other than the acquisition by the Company of
Adenyo) may have on either Adjusted Net Income or Revenue. 
 The Board will consider, in its sole discretion at any time prior
to the final determination of Bonus Awards, the impact on Participants of extraordinary or non-reoccurring events, changes in applicable accounting rules or principles, changes in the Company’s methods of accounting, changes in applicable law,
changes due to consolidation, acquisitions or reorganization affecting the Company and its subsidiaries or such other material change in the Company’s business and whether to increase, decrease, otherwise adjust actual performance measures,
targets, or payout ranges used hereunder or eliminate a Bonus Award if such change(s) is/are desirable in the interests of equitable treatment of the Participants and the Company. The Management Committee will implement such change(s) for immediate
incorporation into the Plan. 

  
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	6.	COMPUTATION AND DISBURSEMENT OF FUNDS 

 Company performance will be assessed and measured after the end of the Fiscal Year in order to determine annual Bonus Pool funding and Bonus Awards. Subject to achievement of the Minimum Financial Targets
set forth in Exhibit A and the other terms and conditions of the Plan, Bonus Pool funding and Bonus Awards will be determined by the Company’s performance relative to the Financial Targets also set forth in Exhibit A
and in the case of the discretionary component set forth in clause (iii) of Exhibit A, will be subject to the sole and absolute discretion of the Compensation Committee. In the event the Company fails to achieve the Minimum
Financial Targets, then Participants will not receive a Bonus Award for the Fiscal Year. 
 The calculation of Adjusted Net
Income and Revenue will be based upon the Company’s audited financial statements for the Fiscal Year, subject to review and approval by the Board in its sole discretion. Without exception, unaudited financials will not be used to measure
achievement of the Financial Targets or the Minimum Financial Targets. 
 As set forth in greater detail in Exhibit
A, the Company will provide differentiated Bonus Awards based on individual performance. It will execute Bonus Awards inside of the Bonus Pool funding thresholds defined inside this Plan as approved by the Compensation Committee. The
Management Committee will conduct a full performance calibration process as part of the Company’s annual performance review which will yield an aggregated and individualized view into the achievements of the Fiscal Year. 

As soon as practical after the close of the Fiscal Year, the Company’s Chief Financial Officer will calculate the
Company’s actual audited achieved performance relative to the Financial Targets and the proposed Bonus Awards under the Plan. The proposed Bonus Award, a list of eligible Participants and their Eligible Earnings will be presented to the
Compensation Committee by no later than sixty (60) days of the end of the Fiscal Year and once approved, the Bonus Award will be paid to all Participants by March 31st of the calendar year following the Fiscal Year for which the Bonus Awards are earned. If the approval from the
Compensation Committee occurs after March 31st of the
following Fiscal Year, then the Bonus Award payouts will occur as soon as practical following approval, but no later than June 30th of the calendar year following the Fiscal Year for which the Bonus Awards are earned. If prorated Bonus Awards are
granted, then such Bonus Awards will be paid in the same manner at the same time as all the other Bonus Award payouts. 

Notwithstanding anything to the contrary in this Plan, if the Compensation Committee determines, in its sole and absolute discretion, that
calculations underlying the Financial Targets, including but not limited to mistakes in the Company’s audited financial statements for the Fiscal Year, were incorrect, then the Compensation Committee may (i) adjust Bonus Awards (upward or
downward); or (ii) initiate a Recoupment. 

  
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 Income, employment and any other applicable taxes will be withheld from any Bonus Award
payments required under the Plan to the extent determined by the Company in accordance with applicable law and remitted to the appropriate tax authority. 
  

	7.	TARGET BONUS PERCENTAGES 

Target Bonus Percentages by position or job level are provided in Exhibit B. Target Bonus Percentages for Participants who
became employees of the Company through its acquisition of Adenyo (the “Adenyo Participants”) are provided in Exhibit C. For the avoidance of doubt, no Adenyo Participant shall be eligible for a Bonus Award under this
Plan other than as provided in Exhibit C. 
  

	8.	INDIVIDUAL PERFORMANCE DISCRETIONARY PAYOUT 

 Subject to the achievement of the Minimum Financial Targets and the availability of the Bonus Pool and the Discretionary Pool, as applicable, such availability to be determined in the Compensation
Committee’s sole and absolute discretion, Participant’s discretionary component of actual payout % (derived from clauses (i), (ii), and (iii) of Exhibit A for Participants other than Named Executive Officers, and derived
from clause (iii) of Exhibit A for Participants who are Named Executive Officers) will be determined based on Fiscal Year individual performance and achievement of Company goals. The variations (i.e., increases or decreases from
the Target Bonus Percentages set forth in Exhibits B and C, as applicable) in Participants’ Bonus Awards that result from adjustments to the discretionary component of actual payout % based on individual performance shall not
result in any increase in the aggregate Bonus Pool or Discretionary Pool available to all eligible Participants. 
 The
Management Committee will determine the discretionary component of actual payout % based on individual performance for each Participant (other than the CEO and his/her direct reports) and may adjust such Participant’s Bonus Award in accordance
with the terms and conditions of the Plan. The CEO will determine the discretionary component of actual payout % based on individual performance for Participants that are CEO direct reports. The Compensation Committee, in its sole and absolute
discretion, will determine the discretionary component of actual payout % based on individual performance for the CEO. 
  

	9.	ADMINISTRATION 

 Subject
to Sections 3, 5 and 6, the Management Committee will have the authority to administer and make all decisions and exercise all rights of the Company with respect to this Plan, including, the authority (i) to determine eligibility hereunder;
(ii) related to rules and regulations for the administration of the Plan; and (iii) to decide any questions and settle controversies and disputes with employees that may arise in connection with the Plan. For the avoidance of doubt, the
Compensation Committee will have the sole authority to interpret the provisions of the Plan, including, without limitation, determination of Financial Targets, funding of the Bonus Pool, oversight of discretionary portions of Bonus Awards and
evaluation of individual performance. The Management Committee will provide the Compensation Committee, no less than once during the Fiscal Year, a summary of significant recurring questions, controversies and disputes (if any)

  
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that may have arisen in connection with the Plan during the preceding Fiscal Year. The Compensation Committee will have the authority to rely upon any reports prepared by the auditors and
conclusively determine whether Participants have earned Bonus Awards hereunder. The members of the Board and Compensation Committee will not be liable for any actions or determinations made with respect to their duties under this Plan. 

In the event of a claim or dispute brought forth by a Participant, the decision of the Management Committee as to the facts in the case
and meaning and intent of any provision of the Plan, or its application, will be final, binding, and conclusive. In the case of claims or disputes brought by a Participant that is a member of the Management Committee or a Named Executive Officer,
such decisions will be made by the Compensation Committee. 
  

	10.	GENERAL PROVISIONS 

 A
Participant’s rights under the Plan will not be assignable, either voluntarily or in-voluntarily by way of encumbrance, pledge, attachment, level or charge of any nature (except as may be required by state or federal law). 

In addition to the payment of Bonus Awards to Participants under the Plan, the Compensation Committee retains the sole and absolute
discretion to approve an additional discretionary pool to award additional cash bonuses to Participants in recognition of the Company’s achievement of such qualitative or quantitative performance goals as determined by the Compensation
Committee. 
 Nothing in the Plan will require the Company to segregate or set aside any funds or other property for the purpose
of paying any portion of a financial award. No Participant, beneficiary or other person will have any right, title or interest in any amount awarded under the Plan prior to the payment of such award to him or her, or in any property of the Company
or its subsidiaries. 
 Participation in this Plan will not confer upon any Participant any right to continue in the employ of
the Company nor interfere in any way with the right of the Company to terminate any Participant’s employment at any time. The Company is under no obligation to continue the Plan in future fiscal years. 

  
 Page 9 of 14

 EXHIBIT A 
 Plan Financial Targets 
 The Financial Targets for the Fiscal Year will be as
follows (the “Financial Target(s)”): 
 ADJUSTED NET INCOME: * * * 

REVENUE: * * * 

Minimum Financial Targets 
 No payout
will be made to Participants unless the Company achieves (i) (A) in the case of Participants other than Named Executive Officers, a minimum Adjusted Net Income of 80% of the aforementioned Financial Target for Adjusted Net Income and
(B) in the case of Participants who are Named Executive Officers, a minimum Adjusted Net Income of 90% of the aforementioned Financial Target for Adjusted Net Income and (ii) a minimum Revenue of 95% of the aforementioned Financial Target
for Revenue (clauses (i) and (ii) together, the “Minimum Financial Target(s)”). 
 Bonus Pool 

Subject to achievement of the Minimum Financial Targets and the other terms and conditions of the Plan, the Compensation Committee will in its sole and
absolute discretion establish the Bonus Pool from funds designated in the Budget at a value targeted to equal the sum of all Bonus Awards to be made under the Plan. 
 Bonus Awards 
 Subject to achievement of the Minimum Financial Targets and the other terms
and conditions of the Plan, the Bonus Awards for Participants other than Named Executive Officers will be targeted at, and the Bonus Awards for Participants who are Named Executive Officers will equal: 

(x) Participant’s Target Bonus Percentage multiplied by Eligible Earnings 
 multiplied by 
 (y) Payout % calculated as the sum of clauses (i), (ii), and (iii)
below: 
  

	 	(i)	60% of payout % will be based on Adjusted Net Income as follows: 

 Actual Adjusted Net Income below Minimum Financial Target 
  

	 	•	 	 In the case of Participants other than Named Executive Officers, Adjusted Net Income payout % will be 0% if actual Adjusted Net Income achieved is
below 80% of the Financial Target for Adjusted Net Income. 

  

	 	•	 	 In the case of Participants who are Named Executive Officers, Adjusted Net Income payout % will be 0% if actual Adjusted Net Income achieved is below
90% of the Financial Target for Adjusted Net Income. 

  

					
	 ***
	 	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.	  	

 Page 10 of 14 

 Actual Adjusted Net Income at or above Minimum Financial Target 

 

	 	•	 	 Solely in the case of Participants other than Named Executive Officers, Adjusted Net Income payout % will be 30% if actual Adjusted Net Income achieved
equals or exceeds 80% of the Financial Target for Adjusted Net Income, but is less than 90% of the Financial Target for Adjusted Net Income; and an additional payout % of 3% for each whole percent that actual Adjusted Net Income exceeds 80% of the
Financial Target for Adjusted Net Income, but is less than 90% of the Financial Target for Adjusted Net Income. 

  

	 	•	 	 In the case of Participants other than Named Executive Officers, Adjusted Net Income payout % will be 60% if actual Adjusted Net Income achieved equals
or exceeds 90% of the Financial Target for Adjusted Net Income, but is less than 100% of the Financial Target; and an additional payout % of 4% for each whole percent that actual Adjusted Net Income exceeds 90% of the Financial Target for Adjusted
Net Income, but is less than 100% of the Financial Target for Adjusted Net Income. 

  

	 	•	 	 In the case of Participants who are Named Executive Officers, Adjusted Net Income payout % will be 60% if actual Adjusted Net Income achieved equals or
exceeds 90% of the Financial Target for Adjusted Net Income, but is less than 100% of the Financial Target for Adjusted Net Income; and an additional payout % of 4% for each whole percent that actual Adjusted Net Income exceeds 90% of the Financial
Target for Adjusted Net Income, but is less than 100% of the Financial Target for Adjusted Net Income. 

Actual Adjusted Net Income at or above Financial Target 

 

	 	•	 	 For all Participants, Adjusted Net Income payout % will be 100% if actual Adjusted Net Income achieved is equal to 100% of the Financial Target for
Adjusted Net Income. 

  

	 	•	 	 For all Participants, for each additional 3% of actual Adjusted Net Income achieved beyond 100% of the Financial Target for Adjusted Net Income, the
Adjusted Net Income payout % will increase by 5%. 

  

	 	•	 	 Under no circumstance will Adjusted Net Income payout % for any Participant exceed 150%. 

Illustrative Table for other than Named Executive Officers: 

 

			
	 % of Financial
 Target Achieved
	  	 Adjusted Net Income

Payout %

	 <80%
	  	0%
	 >=80%
	  	30%
	 >=90%
	  	60%
	 >=100%
	  	100%
	 >=115%
	  	125%
	 >=130%
	  	150%

  
 Page 11 of 14

 Illustrative Table for Named Executive Officers: 

 

			
	 % of Financial
 Target Achieved
	  	 Adjusted Net Income

Payout %

	 <90%
	  	0%
	 >=90%
	  	60%
	 >=100%
	  	100%
	 >=115%
	  	125%
	 >=130%
	  	150%

  

	 	(ii)	30% of payout % will be based on Revenue as follows: 

  

	 	•	 	 Revenue payout % will be 0% if actual Revenue achieved is below 95% of the Financial Target for Revenue. 

 

	 	•	 	 Revenue payout % will be 60% if actual Revenue achieved exceeds 95% but is less than 100% of the Financial Target for Revenue.

  

	 	•	 	 Revenue payout % will be 100% if actual Revenue achieved is equal to 100% of the Financial Target for Revenue. 

 

	 	•	 	 For each additional 1% of actual Revenue achieved beyond the Financial Target for Revenue, the Revenue payout % will increase by 5%.

  

	 	•	 	 Under no circumstance will Revenue payout % exceed 150%. 

 Illustrative Table: 
  

			
	 % of Financial
 Target Achieved
	  	Revenue
Payout %
	 <95%
	  	0%
	 >=95%
	  	60%
	 >=100%
	  	100%
	 >=105%
	  	125%
	 >=110%
	  	150%

 and 

 

	 	(iii)	Availability of 10% of payout % will be based on the sole and absolute discretion of the Compensation Committee (such portion of the Bonus Pool, if any, the
“Discretionary Pool”). If the Compensation Committee decides in its sole and absolute discretion to fund the Discretionary Pool, actual payout % allocated from this clause (iii) to any Participant is discretionary and will be
made as set forth in Section 8 of the Plan. 

 For the avoidance of doubt, for Participants other than Named Executive
Officers, actual payout % allocated from each of clauses (i), (ii), and (iii) above is discretionary and will be made as set forth in Section 8 of the Plan. 

  
 Page 12 of 14

 EXHIBIT B 
 Motricity Target Bonus Percentages by Job Title 
 Target Bonus Percentages by
position or job level are as follows: 
  

							
	Position / Job Level	  	Americas
Target %	 	Europe
Target %	 	APAC
Target %
	 Chief Executive Officer
	  	100%	 	n/a	 	n/a
	 President & Chief Operating Officer (1)
	  	55%	 	n/a	 	n/a
	 Chief Strategy and Administrative Officer
	  	70%	 	n/a	 	n/a
	 Chief Development Officer (2)
	  	50%	 	n/a	 	n/a
	 Chief Financial Officer (2)
	  	55%	 	n/a	 	n/a
	 General Counsel (2)
	  	50%	 	n/a	 	n/a
	 Chief Human Resources Officer(3)
	  	* * *	 	* * *	 	* * *
	 VP/SVP, Product Strategy
	  	* * *	 	* * *	 	* * *
	 VP/SVP, Product Development
	  	* * *	 	* * *	 	* * *
	 VP/SVP, Solutions & Services
	  	* * *	 	* * *	 	* * *
	 VP/SVP, Operations & IT
	  	* * *	 	* * *	 	* * *
	 Senior Director
	  	* * *	 	* * *	 	* * *
	 Director
	  	* * *	 	* * *	 	* * *
	 Senior Manager/IC Advisor
	  	* * *	 	* * *	 	* * *
	 Manager
	  	* * *	 	* * *	 	* * *
	 Individual Contributors
	  	* * *	 	* * *	 	* * *
	 Support (Non-Exempt Employees) and All Others
	  	* * *	 	* * *	 	* * *

  

	(1)	Effective April 19, 2011, the Americas Target % for this position was increased to 75%, Participant’s Bonus Award, if any, will be calculated using a prorated
Target Bonus Percentage. 

	(2)	Effective March 22, 2011, the Americas Target % for this position was increased to 60%, Participant’s Bonus Award, if any, will be calculated using a prorated
Target Bonus Percentage. 

	(3)	Effective March 22, 2011, the Americas Target % for this position was increased to ***, Participant’s Bonus Award, if any, will be calculated using a prorated
Target Bonus Percentage. 

  

					
	 ***
	 	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.	  	

 Page 13 of 14 

 EXHIBIT C 
 Adenyo Target Bonus Percentages 
 Target Bonus Percentages for the Adenyo
Participants are as follows: 
  

					
	Name	  	Target %	 
	 Tyler Nelson
	  	 	* 	* * 
	 Kevin McGuire
	  	 	* 	* * 
	 Chris Matys
	  	 	* 	* * 
	 Steven Eros
	  	 	* 	* * 
	 Christophe Collet
	  	 	* 	* * 
	 Pascal Henry
	  	 	* 	* * 
	 Alok Kapur
	  	 	* 	* * 
	 Rachel Jacobson
	  	 	* 	* * 
	 Mark Wright
	  	 	* 	* * 

 The above listed Target Bonus
Percentages shall represent maximum percentage opportunity and draw from a separate discretionary source for Bonus Awards for Adenyo Participants, such pool not to exceed CAD $520,000 in the aggregate (the “Adenyo Pool”). The Adenyo
Pool shall be allocated by a management committee of the Chief Operating Officer, the Chief Financial Officer, and the Chief Human Resources Officer, subject to review and final approval of the Compensation Committee. 

  

					
	 ***
	 	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.	  	

 Page 14 of 14

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