Document:

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                                                                   Exhibit 10.23

                                    DSW INC.

                           2005 EQUITY INCENTIVE PLAN

                         1.00 PURPOSE AND EFFECTIVE DATE

1.01 PURPOSE. This Plan is intended to foster and promote the long-term
financial success of the Company and Related Entities and to materially increase
shareholder value by [1] providing Consultants, Employees and Eligible Directors
an opportunity to acquire an ownership interest in the Company and [2] enabling
the Company and Related Entities to attract and retain the services of
outstanding Consultants, Employees and Eligible Directors upon whose judgment,
interest and special efforts the successful conduct of the Group's business is
largely dependent.

1.02 EFFECTIVE DATE. The Plan will be effective upon its adoption by the Board
and approval by the affirmative vote of the Company's shareholders under
applicable rules and procedures described in Code Sections 162(m) and 422. Any
Award granted before shareholder approval will be null and void if the
shareholders do not approve the Plan within the period just described. Subject
to Section 14.00, the Plan will continue until the tenth anniversary of the date
it is adopted by the Board or approved by the Company's shareholders, whichever
is earliest.

                                2.00 DEFINITIONS

When used in this Plan, the following terms have the meanings given to them in
this section unless another meaning is expressly provided elsewhere in this
document or clearly required by the context. When applying these definitions and
any other word, term or phrase used in this Plan, the form of any word, term or
phrase will include any and all of its other forms.

ACT. The Securities Exchange Act of 1934, as amended, or any successor statute
of similar effect even if the Company is not subject to the Act.

AFFILIATED SAR. An SAR that is granted in conjunction with an Option and which
is always deemed to have been exercised at the same time that the related Option
is exercised. The deemed exercise of an Affiliated SAR will not reduce the
number of shares of Stock subject to the related Option, except to the extent of
the exercise of the related Option.

ANNUAL MEETING. The annual meeting of the Company's shareholders.

ANNUAL RETAINER. The annual retainer and any other fees paid to each Eligible
Director for service as a member of the Board and as a member of any Board
committee.

ANNUAL RETAINER DEFERRAL FORM. The form each Eligible Director must complete to
defer all or a portion of his or her Annual Retainer.

AWARD. Any Incentive Stock Option, Nonstatutory Stock Option, Performance Share,
Performance Unit, Restricted Stock, Restricted Stock Unit, Stock Appreciation
Right and Stock Unit granted under the Plan.
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AWARD AGREEMENT. The written or electronic agreement between the Company and
each Participant that describes the terms and conditions of each Award and the
manner in which it will be settled if earned. If there is a conflict between the
terms of this Plan and the terms of the Award Agreement, the terms of this Plan
will govern.

BENEFICIARY. The person a Participant designates to receive (or to exercise) any
Plan benefits (or rights) that are unpaid (or unexercised) when he or she dies.
A Beneficiary may be designated only by following the procedures described in
Section 15.02; neither the Company nor the Committee is required to infer a
Beneficiary from any other source.

BOARD. The Company's board of directors.

CAUSE. Unless the Committee specifies otherwise in the Award Agreement, with
respect to any Participant and subject to any cure provision included in any
written agreement between the Participant and the Company:

      [1] A material failure to substantially perform his or her position or
      duties;

      [2] Engaging in illegal or grossly negligent conduct that is materially
      injurious to the Company or any Related Entity;

      [3] A material violation of any law or regulation governing the Company or
      any Related Entity;

      [4] Commission of a material act of fraud or dishonesty which has had or
      is likely to have a material adverse effect upon the Company's (or any
      Related Entity's) operations or financial conditions;

      [5] A material breach of the terms of any other agreement (including any
      employment agreement) with the Company or any Related Entity; or

      [6] A breach of any term of this Plan or Award Agreement.

If a Participant Terminates (or is Terminated) for any reason other than Cause
and the Company subsequently discovers an act, failure or event that, if known
before the Participant's Termination would have justified a Termination for
Cause and that act, event or failure was actively concealed by the Participant
and could not have been discovered through reasonable diligence before the
Participant Terminated, that Participant will be retroactively treated as having
been Terminated for Cause.

CHANGE IN CONTROL. The earliest of any of the following events to occur after
completion of the initial public offering of the Company's stock which is the
subject of the Registration Statement:

         [1] During any period consisting of 12 consecutive calendar months
         beginning after completion of the initial public offering of the
         Company's stock which is the subject of the Registration Statement, the
         members of the Board specified in the Registration Statement
         ("Incumbent Directors") cease for any reason other than death to
         constitute at least a majority of the members of the Board, provided
         [A] that any director whose

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      election, or nomination for election by the Company's shareholders, was
      approved by a vote of at least a majority of the then Incumbent Directors
      also will be treated as an Incumbent Director unless that person was
      nominated for election to the Board (or otherwise became a member of the
      Board) in connection with an actual or threatened election contest
      relating to the election or removal of Board members or other threatened
      or actual solicitation of proxies of consent by or in behalf of any
      "person," including a "group" [as those terms are used in Act Sections
      13(d) and 14(d)(2)], [b] this element of this definition will not apply if
      the Company reorganizes into an entity that does not have a board of
      directors or analogous governing body and that reorganization is not a
      Change in Control under another element of this definition and [C] if the
      Company becomes a subsidiary of another entity (i.e., another entity owns,
      directly or indirectly, more than 50 percent of the total combined voting
      power of all classes of Stock) in a transaction that is not a Change in
      Control under another element of this definition, subpart [1] of this
      definition will be applied by reference to changes to the board of
      directors of the parent entity (or of the ultimate parent entity).

      [2] Any "person," including a "group" [as these terms are used in Act
      Sections 13(d) and 14(d)(2)], becomes the "beneficial owner" (as defined
      in Rule 13d-3 under the Act), directly or indirectly, of 30 percent or
      more of the combined voting power of the Company and of securities of the
      Company sufficient to elect a majority of the members of the Board but
      disregarding the effect of [A] any acquisition by a person who on the
      Effective Date is the beneficial owner of 30 percent or more of the
      combined voting power of the Company, [B] any acquisition directly from
      the Company, including a public offering of securities, [C] any
      acquisition by the Company or any Related Entity, [D] any acquisition by
      any employee benefit plan (or related trust) sponsored or maintained by
      the Company or any Related Entity, [E] any acquisition through a
      transaction described in subpart [3], [4] or [5] of this definition, [F]
      any acquisition by Retail Ventures, Inc. or any corporation, partnership
      or other form of unincorporated entity of which Retail Ventures, Inc.
      owns, directly or indirectly, 50 percent or more of the total combined
      voting power of all classes of stock, if the entity is a corporation, or
      of the capital or profits interest, if the entity is a partnership or
      another form of unincorporated entity, [G] any acquisition by
      Schottenstein Stores Corporation (the persons identified in subparts [a],
      [c], [f] and [g] of this subpart being sometimes referred to as "Permitted
      Acquirers"), [H] any acquisition by any one or more of the trusts
      established for the benefit of any of Jay L. Schottenstein, Susan S.
      Diamond, Ann Desche, Lori Schottenstein, Geraldine Schottenstein or any of
      their respective spouses, children or lineal descendants or any person
      controlled by any such trust or trusts, [I] any acquisition by an entity
      that files SEC Form 13-G in connection with its ownership of Stock unless
      and until that entity files SEC Form 13-D in connection with its ownership
      of Stock or [J] any acquisition by Cerberus Partners, Ltd. unless, at the
      time of the acquisition, the Permitted Acquirers, as defined in subpart
      [2][g] of this definition and the trusts described in subpart [2][h] of
      this definition, directly or indirectly, own less than 10 percent of the
      voting power of the Company's stock.

      [3] The completion of a transaction or a series of related transactions
      effecting [A] the merger or other business combination of the Company with
      or into another entity other than a Permitted Acquirer in which the
      shareholders of the Company immediately before

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      the effective date of such merger or other business combination own less
      than 50 percent of the voting power in such entity; or [B] the sale or
      other disposition of all or substantially all of the assets of the Company
      except a sale or other disposition to [I] an entity in which the
      shareholders of the Company immediately before the sale or disposition own
      more than 50 percent of the voting power of such entity after that
      transaction or [II] a Permitted Acquirer.

      [4] Liquidation or dissolution of the Company other than a liquidation or
      dissolution into an entity [A] in which the shareholders of the Company
      before the effective date of the liquidation or dissolution own more than
      50 percent of the voting power of such entity after the liquidation or
      dissolution or [B] which is a Permitted Acquirer.

      [5] Any other transaction or event that the Board, in its sole discretion,
      decides will have as material an effect on the Company as any transaction
      or event described in subparts [1] through [4] of this definition but
      which is not otherwise described in this section.

However, and regardless of any other provision of this Plan or element of this
definition, a Change in Control will not occur solely as a result of the initial
public offering of the Company's stock which is the subject of the Registration
Statement or of any event directly related to that initial public offering.

CHANGE IN CONTROL PRICE. The highest price per share of Stock offered in
conjunction with any transaction resulting in a Change in Control (as determined
in good faith by the Committee if any part of the offered price is payable other
than in cash) or, in the case of a Change in Control occurring solely by reason
of events not related to a transfer of Stock, the highest Fair Market Value of a
share of Stock on any of the 30 consecutive trading days ending on the last
trading day before the Change in Control occurs.

CODE. The Internal Revenue Code of 1986, as amended or superseded after the
Effective Date and any applicable rulings or regulations issued under the Code.

COMMITTEE.

      [1] In the case of any Award to Eligible Directors, the entire Board;

      [2] In the case of any Award granted to Participants other than Eligible
      Directors before the Company becomes a "publicly held corporation," as
      defined in Code Section 162(m)(2), the entire Board; or

      [2] In the case of Awards made to Participants other than Eligible
      Directors after the Company becomes a "publicly held corporation," as
      defined in Code Section 162(m)(2), the Board's Compensation Committee
      which also constitutes a "compensation committee" within the meaning of
      Treas. Reg. Section 1.162-27(c)(4). The Committee will be comprised of at
      least three persons [A] each of whom is [I] an outside director, as
      defined in Treas. Reg. Section 1.162-27(e)(3)(i) and [ii] a "non-employee"
      director within the meaning of Rule 16b-3 under the Act and [B] none of
      whom may receive remuneration from the

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      Company or any Related Entity in any capacity other than as a director,
      except as permitted under Treas. Reg. Section 1.162-27(e)(3)(ii).

COMPANY. DSW Inc., an Ohio corporation, and any and all successors to it.

CONSULTANT. Any person, other than an Employee or an Eligible Director, who
provides significant services to the Company or any Related Entity.

COVERED OFFICER. Those Employees whose compensation is subject to limited
deductibility under Code Section 162(m) as of the last day of any calendar year
ending with or within any Performance Period.

DISABILITY.  Unless the Committee specifies otherwise in the Award Agreement:

      [1] With respect to an Incentive Stock Option, as defined in Code Section
      22(e)(3).

      [2] With respect to any Award subject to Code Section 409A, the
      Participant is [a] unable to engage in any substantial gainful activity by
      reason of any medically determinable physical or mental impairment arising
      before Termination which can be expected to result in death or can be
      expected to last for a continuous period of not less than 12 continuous
      months beginning before Termination; or [B] by reason of any readily
      determinable physical or mental impairment arising before Termination
      which can be expected to result in death or can be expected to last for a
      continuous period of not less than 12 months beginning before Termination,
      receiving income replacement benefits for a period of not less than three
      months beginning before Termination under an accident and health plan
      covering employees of the Participant's employer; or

      [3] With respect to any Award not described in subpart [1] or [2] of this
      definition, the Participant's inability, with a reasonable accommodation,
      to perform his or her duties on a full-time basis for a period of more
      than six consecutive calendar months due to a physical or mental infirmity
      arising before Termination.

DIVIDEND EQUIVALENT RIGHT. A right to receive the amount of any dividend paid on
a share of Stock underlying a Stock Unit, as provided in Section 7.01.

ELIGIBLE DIRECTOR. A person who, on an applicable Grant Date [1] is an elected
member of the Board or of a Related Board (or has been appointed to the Board or
to a Related Board to fill an unexpired term and will continue to serve at the
expiration of that term only if elected by shareholders) and [2] is not an
Employee. For purposes of applying this definition, an Eligible Director's
status will be determined as of the Grant Date applicable to each affected
Award.

EMPLOYEE. Any person who, on any applicable date, is a common law employee of
the Company or any Related Entity. A worker who is classified as other than a
common law employee but who is subsequently reclassified as a common law
employee of the Company for any reason and on any basis will be treated as a
common law employee only from the date that reclassification occurs and will not
retroactively be reclassified as an Employee for any purpose of this Plan.

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EXERCISE PRICE. The price at which a Participant may exercise an Award.

FAIR MARKET VALUE. The value of one share of Stock on any relevant date,
determined under the following rules:

      [1] If the Stock is traded on an exchange, the reported "closing price" on
      the relevant date, if it is a trading day, otherwise on the next trading
      day;

      [2] If the Stock is traded over-the-counter with no reported closing
      price, the mean between the lowest bid and the highest asked prices on
      that quotation system on the relevant date if it is a trading day,
      otherwise on the next trading day; or

      [3] If neither subparts [1] nor [2] of this definition apply, the fair
      market value as determined by the Committee in good faith and, with
      respect to Incentive Stock Options, consistent with rules prescribed under
      Code Section 422.

FREESTANDING SAR. An SAR that is not associated with an Option and is granted
under Section 10.00.

GRANT DATE. The later of [1] the date the Committee establishes the terms of an
Award or [2] the date specified in the Award Agreement.

GROUP. The Company and all Related Entities. The composition of the Group will
be determined as of any relevant date.

INCENTIVE STOCK OPTION. Any Option granted under Section 6.00 that, on the Grant
Date, meets the conditions imposed under Code Section 422 and is not
subsequently modified in a manner inconsistent with Code Section 422.

NONSTATUTORY STOCK OPTION. Any Option granted under Section 6.00 that is not an
Incentive Stock Option.

OPTION. The right granted to a Participant to purchase a share of Stock at a
stated price for a specified period of time. Subject to Section 6.00, an Option
may be either [1] an Incentive Stock Option or [2] a Nonstatutory Stock Option.

PARTICIPANT. Any Consultant, Employee or Eligible Director to whom an Award has
been granted and is still outstanding.

PERFORMANCE-BASED AWARD. An Award granted subject to Section 11.00.

PERFORMANCE CRITERIA. The criteria described in Section 11.02.

PERFORMANCE PERIOD. The period over which the Committee will determine if
applicable Performance Criteria have been met.

PERFORMANCE SHARE. An Award granted under Section 9.00.

PERFORMANCE UNIT. An Award granted under Section 9.00.

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PLAN. The DSW Inc. 2005 Equity Incentive Plan.

PLAN YEAR. The Company's fiscal year.

REGISTRATION STATEMENT. The Form S-1 Registration Statement filed with the
Securities and Exchange Commission on March 14, 2005 (Registration #333-123289),
as amended at the time it is declared effective by the Securities and Exchange
Commission.

RELATED BOARD. The board of directors of any incorporated Related Entity or the
governing body of any unincorporated Related Entity.

RELATED ENTITY. Any corporation, partnership or other form of unincorporated
entity [1] of which the Company owns, directly or indirectly, 50 percent or more
of the total combined voting power of all classes of stock, if the entity is a
corporation, or of the capital or profits interest, if the entity is a
partnership or another form of unincorporated entity or [2] except when
identifying Related Boards, which owns 50 percent or more of the total combined
voting power of all classes of the Stock.

RESTRICTED STOCK. An Award granted under Section 8.01.

RESTRICTED STOCK UNIT. An Award granted under Section 8.02.

RESTRICTION PERIOD. The period over which the Committee will determine if a
Participant has met conditions placed on Restricted Stock or Restricted Stock
Units.

RETIREMENT. Unless the Committee specifies otherwise in the Award Agreement, the
date:

      [1] An Employee Terminates on or after reaching age 65 and completing at
      least five years of service; or

      [2] An Eligible Director Terminates as a Board or a Related Board member
      after completing one full term as a member of the Board or the board of
      directors of a Related Entity after reaching age 65.

      [3] For purposes of applying this definition:

            [A] No Consultant will be deemed to have "Retired" regardless of the
            circumstances surrounding his or her Termination;

            [B] A Participant's status as an Employee or an Eligible Director
            will be determined as of the Grant Date applicable to each affected
            Award; and

            [C] An Eligible Director serving on the Board and/or one or more
            Related Boards may Retire from one board while continuing to serve
            as a member of other Group boards (or governing bodies). In this
            case, the Eligible Director's Retirement will affect only Awards
            granted with respect to his or her service on the board (or other
            governing body) from which he or she is Retiring.

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STOCK. The Class A common shares, without par value, issued by the Company or
any security issued by the Company in substitution, exchange or in place of
these shares.

STOCK APPRECIATION RIGHT (OR "SAR"). An Award granted under Section 10.00 that
is a Tandem SAR, an Affiliated SAR or a Freestanding SAR.

STOCK UNIT. A right to receive payment of the Fair Market Value of a share of
Stock as provided in Section 7.00.

TANDEM SAR. An SAR that is associated with an Option and which expires when that
Option expires or is exercised, as described in Section 10.00.

TERMINATE.

      [1] Unless the Committee specifies otherwise in the Award Agreement:

            [A] Cessation of the employee-employer relationship between an
            Employee and the Company and all Related Entities for any reason;

            [B] A Participant who is an Employee of a Related Entity at a Grant
            Date [I] will not be treated as having Terminated solely because his
            or her employer ceases to be a Related Entity and that individual
            continues to be employed by the former Related Entity (in which case
            the former employee will be treated as having Terminated or not
            Terminated under this definition as if the former Related Entity had
            remained a Related Entity) but [II] will be treated as having
            Terminated if (and to the extent that) his or her Award is replaced
            by the former Related Entity following procedures and principles
            described in Code Section 424 within 90 days after the
            disaffiliation;

            [C] With respect to a Participant who is a Consultant, a cessation
            of the service relationship between the Consultant and the Company
            and all Related Entities, unless there is a simultaneous
            reengagement of the Consultant by the Company or a Related Entity;

            [D] With respect to a Participant who is an Eligible Director,
            cessation of his or her service on the Board or a Related Board for
            any reason.

      [2] For purposes of this definition:

            [A] An Eligible Director serving on the Board and/or one or more
            Related Boards may Terminate from one board while continuing to
            serve as a member of other Related Boards. In this case, the
            Eligible Director's Termination will affect only Awards granted with
            respect to his or her Terminating board membership.

            [B] With respect to any Award (including an Incentive Stock Option
            granted to an Employee) a Termination will not have occurred while
            the Employee is absent from active employment for a period of not
            more than three months (or, if longer, the period during which
            reemployment rights are protected by law,

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            contract or written agreement, including the Award Agreement,
            between the Participant and the Company) due to illness, military
            service or other leave of absence approved by the Committee.

            [C] Subject to other rules described in the Plan and the Award
            Agreement, an Employee whose status changes from an Employee to a
            Consultant will not be treated as having Terminated. In these
            circumstances, the former Employee will be treated as having
            Terminated under rules applicable to Consultants.

                               3.00 PARTICIPATION

3.01 PARTICIPATION.

      [1] Consistent with the terms of the Plan and subject to Section 3.02, the
      Committee will [A] decide which Consultants, Employees and Eligible
      Directors will be granted Awards; and [B] specify the type of Award to be
      granted and the terms upon which an Award will be granted and may be
      earned.

      [2] The Committee may establish different terms and conditions [A] for
      each type of Award, [B] for each Participant receiving the same type of
      Award; and [C] for the same Participant for each Award the Participant
      receives, whether or not those Awards are granted at different times.

      [3] The Committee (or the Board, as appropriate) also may amend the Plan
      and the Award Agreements without any additional consideration to affected
      Participants to the extent necessary to avoid penalties arising under Code
      Section 409A, even if those amendments reduce, restrict or eliminate
      rights granted under the Plan or Award Agreement (or both) before those
      amendments.

      [4] Unless permitted by Code Section 409A, no Award subject to Code
      Section 409A will be granted under this Plan to any person who is
      performing services only for an entity that is not an affiliate of the
      Company within the meaning of Code Sections 414(b) and (c).

3.02 CONDITIONS OF PARTICIPATION. By accepting an Award, each Participant
agrees:

      [1] To be bound by the terms of the Award Agreement and the Plan and to
      comply with other conditions imposed by the Committee; and

      [2] That the Committee (or the Board, as appropriate) may amend the Plan
      and the Award Agreements without any additional consideration to the
      extent necessary to avoid penalties arising under Code Section 409A, even
      if those amendments reduce, restrict or eliminate rights granted under the
      Plan or Award Agreement (or both) before those amendments.

                               4.00 ADMINISTRATION

4.01 COMMITTEE DUTIES. The Committee is responsible for administering the Plan
and has all powers appropriate and necessary to that purpose. Consistent with
the Plan's objectives, the

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Committee may adopt, amend and rescind rules and regulations relating to the
Plan, to the extent appropriate to protect the Company's and the Group's
interests, and has complete discretion to make all other decisions (including
whether a Participant has incurred a Disability) necessary or advisable for the
administration and interpretation of the Plan. Any action by the Committee will
be final, binding and conclusive for all purposes and upon all persons.

4.02 DELEGATION OF MINISTERIAL DUTIES. In its sole discretion, the Committee may
delegate any ministerial duties associated with the Plan to any person
(including Employees) that it deems appropriate. However, the Committee may not
delegate any duties it is required to discharge under Code Section 162(m).

4.03 AWARD AGREEMENT. At the time an Award is made, the Committee will prepare
and deliver an Award Agreement to each affected Participant. The Award
Agreement:

      [1] Will describe [A] the type of Award and when and how it may be
      exercised or earned and [B] any Exercise Price associated with each Award.

      [2] To the extent different from the terms of the Plan, will describe [A]
      any conditions that must be met before the Award may be exercised or
      earned, [B] any objective restrictions placed on Awards and any
      performance-related conditions and Performance Criteria that must be met
      before those restrictions will be released and [C] any other applicable
      terms and conditions affecting the Award.

4.04 RESTRICTION ON REPRICING. Regardless of any other provision of this Plan,
neither the Company nor the Committee may "reprice" (as defined under rules
issued by the exchange on which the Stock is then traded) any Award without the
prior approval of the shareholders.

                           5.00 STOCK SUBJECT TO PLAN

5.01 NUMBER OF SHARES OF STOCK. Subject to Section 5.03, the number of shares of
Stock issued under the Plan may not be larger than 4,600,000, of which up to
4,600,000 may be issued through Incentive Stock Options. The shares of Stock to
be delivered under the Plan may consist, in whole or in part, of treasury Stock
or authorized but unissued Stock not reserved for any other purpose.

5.02 UNFULFILLED AWARDS. Any Stock subject to an Award that, for any reason, is
forfeited, cancelled, terminated, relinquished, exchanged or otherwise settled
without the issuance of Stock or without payment of cash equal to the difference
between the Award's Fair Market Value and its Exercise Price (if any) may again
be granted under the Plan and, in the discretion of the Committee and subject to
the limits described in Section 5.01, may be subject to a subsequent Award. Any
decision by the Committee under this section will be final and binding on all
Participants.

5.03 ADJUSTMENT IN CAPITALIZATION. If, after the Effective Date, there is a
Stock dividend or Stock split, recapitalization (including payment of an
extraordinary dividend), merger, consolidation, combination, spin-off,
distribution of assets to shareholders, exchange of shares, or other similar
corporate change affecting Stock, the Committee will appropriately adjust [1]
the number of Awards that may or will be granted to Participants during a Plan
Year, [2] the

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aggregate number of shares of Stock available for Awards under Section 5.01 or
subject to outstanding Awards (as well as any share-based limits imposed under
this Plan), [3] the respective Exercise Price, number of shares and other
limitations applicable to outstanding or subsequently granted Awards and [4] any
other factors, limits or terms affecting any outstanding or subsequently granted
Awards.

5.04 LIMITS ON AWARDS TO COVERED OFFICERS. During any Plan Year, no Covered
Officer may receive [1] Options and Stock Appreciation Rights covering more than
500,000 shares (adjusted as provided in Section 5.03), including Awards that are
cancelled [or deemed to have been cancelled under Treas. Reg. Section
1.162-27(e)(2)(vi)(B)] during each Plan Year granted, or [2] other Awards
covering more than 100,000 shares (adjusted as provided in Section 5.03),
including Awards that are cancelled [or deemed to have been cancelled under
Treas. Reg. Section 1.162-27(e)(2)(vi)(B)] during each Plan Year granted.

                                  6.00 OPTIONS

6.01 GRANT OF OPTIONS. At any time during the term of this Plan, the Committee
may grant [1] Incentive Stock Options or Nonstatutory Stock Options to Employees
and [2] Nonstatutory Stock Options to Consultants and Eligible Directors.

6.02 EXERCISE PRICE. Except as required to implement Section 6.06, each Option
will bear an Exercise Price at least equal to Fair Market Value on the Grant
Date. However, the Exercise Price associated with an Incentive Stock Option will
be at least 110 percent of the Fair Market Value of a share of Stock on the
Grant Date with respect to any Incentive Stock Options issued to an Employee
who, on the Grant Date, owns [as defined in Code Section 424(d)] Stock
possessing more than 10 percent of the total combined voting power of all
classes of Stock (or the combined voting power of any Related Entity),
determined under rules issued under Code Section 422.

6.03 EXERCISE OF OPTIONS. Subject to any terms, restrictions and conditions
specified in the Plan and unless specified otherwise in the Award Agreement:

      [1] Options granted to Employees and Consultants will be exercisable
      according to the following schedule:

<TABLE>
          Number of Full Years Beginning                      Cumulative
                After Grant Date                           Percentage Vested
          ------------------------------                   -----------------
<S>                                                        <C>
               1 but fewer than 2                             20 percent
               2 but fewer than 3                             40 percent
               3 but fewer than 4                             60 percent
               4 but fewer than 5                             80 percent
                    5 or more                                 100 percent
</TABLE>

Regardless of the vesting schedule just described but subject to Section 12.00
and the terms of the Award Agreement, Options that are not exercisable at
Termination will be fully and immediately exercisable [A] in the case of an
Employee, if the Employee Terminates because of

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death, Retirement or Disability or [B] in the case of a Consultant, the
Consultant Terminates because of death or Disability. In all other cases (but
subject to Section 12.00), Options issued to an Employee or Consultant that are
not exercisable when the Employee or Consultant Terminates for any other reason
will be forfeited.

      [2] Options granted to Eligible Directors will be exercisable:

            [A] 12 complete consecutive calendar months beginning after the
            Grant Date, if the Eligible Director has not then Terminated; and

            [B] Will be fully and immediately exercisable if the Eligible
            Director Terminates because of death, Retirement or Disability but
            will be forfeited if the Eligible Director Terminates for any other
            reason.

      [3] However:

            [A] Any Option to purchase a fraction of a share of Stock will
            automatically be converted to an Option to purchase an additional
            whole share.

            [B] Unless the Committee specifies otherwise in the Award Agreement,
            no Participant may exercise Options for fewer than the smaller of
            [I] 100 shares of Stock or [II] the full number of shares of Stock
            for which Options are then exercisable.

            [C] No Option may be exercised more than ten years after it is
            granted (five years in the case of an Incentive Stock Option granted
            to an Employee who owns [as defined in Code Section 424(d)] on the
            Grant Date Stock possessing more than 10 percent of the total
            combined voting power of all classes of Stock or the combined voting
            power of any Related Entity, determined under rules issued under
            Code Section 422).

6.04 INCENTIVE STOCK OPTIONS. Notwithstanding anything in the Plan to the
contrary:

      [1] No provision of this Plan relating to Incentive Stock Options will be
      interpreted, amended or altered, nor will any discretion or authority
      granted under the Plan be exercised, in a manner that is inconsistent with
      Code Section 422 or, without the consent of any affected Participant, to
      cause any Incentive Stock Option to fail to qualify for the federal income
      tax treatment afforded under Code Section 421.

      [2] The aggregate Fair Market Value of the Stock (determined as of the
      Grant Date) with respect to which Incentive Stock Options are exercisable
      for the first time by any Participant during any calendar year (under all
      option plans of the Company and all Related Entities of the Company) will
      not exceed $100,000 [or other amount specified in Code Section 422(d)],
      determined under rules issued under Code Section 422.

      [3] No Incentive Stock Option will be granted to any person who is not an
      Employee on the Grant Date.

                                      -12-
<PAGE>
      [4] An Incentive Stock Option granted to an Employee who, without
      Terminating, [A] becomes a Consultant after the Grant Date or [B] is no
      longer an Employee because he or she is employed by an entity that no
      longer is a Related Entity, [C] will be treated as a Nonstatutory Stock
      Option beginning at the end of the third month after the former Employee
      becomes a Consultant or the date the former Employee's employer no longer
      is a Related Entity, whichever is applicable.

6.05 EXERCISE OF AND PAYMENT FOR OPTIONS. Unless the Committee specifies
otherwise in the Award Agreement, the Exercise Price associated with each Option
must be paid in cash. However, the Committee may, in its discretion, develop and
extend to some or all Participants, other procedures through which Participants
may pay the Exercise Price, including a cashless exercise and allowing a
Participant to tender Stock he or she already has owned for at least six months
before the exercise date, either by actual delivery of the previously owned
Stock or by attestation, valued at its Fair Market Value on the exercise date,
as partial or full payment of the Exercise Price. A Participant may exercise an
Option only by sending to the Committee a completed exercise notice (in the form
prescribed by the Committee) along with payment of the Exercise Price. As soon
as administratively feasible after those steps are taken, the Committee will
issue to the Participant the appropriate share certificates.

6.06 SUBSTITUTION OF OPTIONS. In the Committee's discretion, persons who become
Employees as a result of a transaction described in Code Section 424(a) or
Employees holding options issued by a former Related Entity at the occurrence of
a transaction described in Code Section 424(a) may receive Options in exchange
for options granted by their former employer or the former Related Entity
subject to the rules and procedures prescribed under Code Section 424.

6.07 TRANSFERABILITY OF STOCK. Unless the Committee specifies otherwise in the
Award Agreement or as otherwise specifically provided in the Plan, Stock
acquired through an Option will be transferable, subject to applicable federal
securities laws, the requirements of any national securities exchange or system
on which shares of Stock are then listed or traded or any blue sky or state
securities laws.

                                7.00 STOCK UNITS

7.01 GRANTING STOCK UNITS

      [1] Subject to the terms of this Plan, the Committee may grant Stock Units
      to Employees and Consultants at any time during the term of this Plan
      under the terms and conditions that the Committee specifies in the Award
      Agreement.

      [2] On the last day of the fiscal quarter during which the Company
      completes the initial public offering of the Company's stock which is the
      subject of the Registration Statement, each Eligible Director will
      automatically receive 3,100 Stock Units.

      [3] On the date of each annual meeting of the shareholders for the purpose
      of electing directors beginning with the Company's 2006 annual meeting of
      shareholders, each Eligible Director serving after such annual meeting
      will automatically receive a grant of a number of Stock Units determined
      by dividing one-half of his or her Annual Retainer

                                      -13-
<PAGE>
      (excluding any amount paid for service as the chair of a Board committee)
      by the Fair Market Value of a share of Stock on the Grant Date.

      [4] Each Eligible Director may elect to have any Annual Retainer payable
      in cash (including any amount paid for service as the chair of a Board
      committee) automatically converted to Stock Units by returning to the
      Committee an Annual Retainer Deferral Form. The Committee may, in its sole
      discretion, reject any election made on an Annual Retainer Deferral Form.
      Any election under this subsection must be made in a manner acceptable to
      the Committee and be consistent with rules described in Section 7.03. If
      this election is made, the electing Eligible Director will receive a
      number of Stock Units determined by dividing the portion of the Annual
      Retainer subject to this election by the Fair Market Value of a share of
      Stock on the Grant Date, which will coincide with the date that the
      affected portion of the Annual Retainer otherwise would have been paid in
      cash.

      [5] If provided in the Award Agreement, a Dividend Equivalent Right also
      may be granted in connection with any Stock Unit. If granted, the right to
      receive any Dividend Equivalent Right will be forfeited or paid in cash or
      in the form of additional Stock Units (as provided in the Award Agreement)
      when the associated Stock Unit is forfeited or settled.

7.02 SETTLING STOCK UNITS.

      [1] Stock Units always will be settled in shares of Stock unless the Award
      Agreement specifies another form of settlement.

      [2] Subject to Committee approval and the terms of the Award Agreement,
      all Stock Units will be settled as of [A] the date specified in the Award
      Agreement, in the case of Stock Units issued to Employees and Consultants
      or [B] in the case of Stock Units issued to Eligible Directors under
      Section 7.01[2], [3] and [4], the date the Eligible Director Terminates.

      [3] If Stock Units are to be settled in cash, the amount distributed will
      be calculated by multiplying the number of Stock Units to be settled in
      cash by their Fair Market Value.

      [4] If Stock Units are to be settled in shares of Stock, the number of
      shares of Stock distributed will equal the whole number of Stock Units to
      be settled in Stock, with the Fair Market Value of any fractional share of
      Stock distributed in cash.

      [5] If a Participant dies or becomes Disabled before all of his or her
      Stock Units have been settled, the value of any unpaid Stock Units will be
      paid in a lump sum in shares of Stock to his or her Beneficiary.

7.03 ELECTION PROCEDURES. To be effective, an election under Section 7.01[4] may
be made only by returning a completed Annual Retainer Deferral Form to the
Committee no later than:

                                      -14-
<PAGE>
      [1] The first day of the calendar year for which the Annual Retainer is
      earned and otherwise would have been paid in cash; or

      [2] Not later than 30 days after the Eligible Director first becomes
      eligible to make an election under this section, although an election
      under this subpart will apply only to the portion of the Annual Retainer
      attributable to services performed after the date of that election.

Once filed, elections made on an Annual Retainer Deferral Form may be revoked or
changed by filing a subsequent Annual Retainer Deferral Form with the Committee
and subject to approval by the Committee. However, that revocation or change
will be effective only with respect to any Annual Retainer to be earned for any
calendar year beginning after the effective date of the revocation or change.

                  8.00 RESTRICTED STOCK/RESTRICTED STOCK UNITS

8.01 RESTRICTED STOCK. Subject to the terms of this Plan, the Committee may
grant Restricted Stock to Participants at any time during the term of this Plan
under terms and conditions that the Committee specifies in the Award Agreement.

      [1] Restricted Stock may not be sold, transferred, pledged, assigned or
      otherwise alienated or hypothecated until the end of the applicable
      Restriction Period. At the Committee's sole discretion, all shares of
      Restricted Stock will:

            [A] Be held by the Company as escrow agent during the Restriction
            Period; or

            [B] Be issued to the Participant in the form of certificates bearing
            a legend describing the restrictions imposed on the shares.

      [2] Restricted Stock will be:

            [A] Forfeited (or if shares were issued to the Participant for a
            cash payment, those shares will be resold to the Company for the
            amount paid), if all restrictions have not been met at the end of
            the Restriction Period, and again become available under the Plan;
            or

            [B] Released from escrow and distributed (or any restrictions
            described in the certificate removed) as soon as practicable after
            the last day of the Restriction Period, if all restrictions have
            then been met.

      [3] During the Restriction Period, and unless the Award Agreement provides
      otherwise, each Participant to whom Restricted Stock has been issued as
      described in Section 8.01[1][b]:

            [A] May exercise full voting rights associated with that Restricted
            Stock; and

            [B] Will be entitled to receive all dividends and other
            distributions paid with respect to that Restricted Stock; provided,
            however, that if any dividends or other

                                      -15-
<PAGE>
            distributions are paid in shares of Stock, those shares will be
            subject to the same restrictions on transferability and
            forfeitability as the shares of Restricted Stock with respect to
            which they were issued.

8.02 RESTRICTED STOCK UNITS. Subject to the terms of this Plan, the Committee
may grant Restricted Stock Units to Participants at any time during the term of
this Plan under terms and conditions that the Committee specifies in the Award
Agreement and to the terms of the Plan.

      [1] Restricted Stock Units may not be sold, transferred, pledged, assigned
      or otherwise alienated or hypothecated.

      [2] Restricted Stock Units will be:

            [A] Forfeited, if all restrictions have not been met at the end of
            the Restriction Period, and again become available under the Plan;
            or

            [B] Settled in shares of Stock unless the Award Agreement specifies
            another form of settlement.

      [3] If Restricted Stock Units are settled [A] in shares of Stock, the
      number of shares of Stock distributed will be equal to the number of
      Restricted Stock Units to be settled, [B] in cash, the amount distributed
      will be equal to the number of Restricted Stock Units to be settled
      multiplied by the Fair Market Value of a share of Stock on the settlement
      date or [C] in a combination of shares of Stock or cash, the number of
      shares of Stock distributed and the amount of cash distributed will be
      computed under subpart 8.02[3][a] and [b].

      [4] During the Restriction Period, Participants may not exercise any
      voting rights associated with the shares of Stock underlying his or her
      Restricted Stock Units or to receive any dividends or other distributions
      otherwise payable with respect to the shares of Stock underlying his or
      her Restricted Stock Units.

8.03 VESTING. Subject to any terms, restrictions and conditions specified in the
Plan or the Award Agreement and unless specified otherwise in the Award
Agreement, time-based restrictions imposed on Restricted Stock or Restricted
Stock Units will lapse under the following schedule:

<TABLE>
<CAPTION>
         NUMBER OF FULL YEARS BEGINNING                         CUMULATIVE
                AFTER GRANT DATE                             PERCENTAGE VESTED
         ------------------------------                      -----------------
<S>                                                          <C>
                  Fewer than 4                                   0 percent
                    4 or more                                   100 percent
</TABLE>

Also, and unless the Committee specifies otherwise in the Award Agreement,
restrictions that have not lapsed at Termination will fully lapse [A] in the
case of an Employee or Eligible Director, if the Employee or Eligible Director
Terminates because of death, Retirement or Disability or [B] in the case of a
Consultant, the Consultant Terminates because of death or

                                      -16-
<PAGE>
Disability. However, Restricted Stock and Restricted Stock Units subject to
restrictions when the Participant Terminates for any other reason will be
forfeited.

                 9.00. PERFORMANCE SHARES AND PERFORMANCE UNITS

9.01 GENERALLY. Any Award may be granted [1] to Covered Officers in a manner
that qualifies as "performance-based compensation" under Code Section 162(m) or
[2] to Employees who are not Covered Officers or to Consultants in a manner
determined by the Committee. Subject to any terms, restrictions and conditions
specified in the Plan and the Award Agreement, the granting or vesting of
Performance Shares and Performance Units will, in the Committee's sole
discretion, be based on achieving performance objectives derived from one or
more of the Performance Criteria.

9.02 EARNING PERFORMANCE SHARES AND PERFORMANCE UNITS. Except as otherwise
provided in the Plan or the Award Agreement, as of the end of each Performance
Period, the Committee will certify to the Board the extent to which each
Participant has or has not met his or her Performance Criteria and Performance
Shares or Performance Units will be:

      [1] Forfeited, to the extent that Performance Criteria have not been met
      at the end of the Performance Period, and again become available to be
      granted under the Plan; or

      [2] Valued and distributed, in a single lump sum, to Participants, in the
      form of cash, Stock or a combination of both (as specified by the
      Committee in the Award Agreement) as soon as practicable after the last
      day of the Performance Period to the extent that related Performance
      Criteria have been met.

9.03 RIGHTS ASSOCIATED WITH PERFORMANCE SHARES AND PERFORMANCE UNITS. During the
Performance Period, and unless the Award Agreement provides otherwise:

      [1] Participants may not exercise voting rights associated with their
      Performance Shares or Performance Units; and

      [2] All dividends and other distributions paid with respect to any
      Performance Shares or Performance Units will be held by the Company as
      escrow agent during the Performance Period. At the end of the Performance
      Period, these dividends (and other distributions) will be distributed to
      the Participant or forfeited as provided in Section 9.02. No interest or
      other accretion will be credited with respect to any dividends (and other
      distributions) held in this escrow account. If any dividends or other
      distributions are paid in shares of Stock, those shares will be subject to
      the same restrictions on transferability and forfeitability as the shares
      of Stock with respect to which they were issued.

                         10.00 STOCK APPRECIATION RIGHTS

10.01 SAR GRANTS. Subject to the terms of the Plan, the Committee may grant
Affiliated SARs, Freestanding SARs and Tandem SARs (or a combination of each) to
Employees or Consultants at any time during the term of this Plan.

                                      -17-
<PAGE>
10.02 EXERCISE PRICE. Unless the Committee specifies otherwise in the Award
Agreement, the Exercise Price specified in the Award Agreement will:

      [1] In the case of an Affiliated SAR, not be less than 100 percent of the
      Fair Market Value of a share of Stock on the Grant Date;

      [2] In the case of a Freestanding SAR, not be less than 100 percent of the
      Fair Market Value of a share of Stock on the Grant Date; and

      [3] In the case of a Tandem SAR, not be less than the Exercise Price of
      the related Option.

10.03 EXERCISE OF AFFILIATED SARS. Affiliated SARs will be deemed to be
exercised on the date the related Option is exercised. However:

      [1] An Affiliated SAR will expire no later than the date the related
      Option expires;

      [2] The value of the payout with respect to the Affiliated SAR will not be
      more than the Exercise Price of the related Option; and

      [3] An Affiliated SAR may be exercised only if the Fair Market Value of
      the shares of Stock subject to the related Option is larger than the
      Exercise Price of the related Option.

10.04 EXERCISE OF FREESTANDING SARS. Freestanding SARs will be exercisable
subject to the terms specified in the Award Agreement.

10.05 EXERCISE OF TANDEM SARS. Tandem SARs may be exercised with respect to all
or part of the shares of Stock subject to the related Option by surrendering the
right to exercise the equivalent portion of the related Option. A Tandem SAR may
be exercised only with respect to the shares of Stock for which its related
Option is then exercisable. However:

      [1] A Tandem SAR will expire no later than the date the related Option
      expires or is exercised;

      [2] The value of the payout with respect to the Tandem SAR will not be
      more than 100 percent of the difference between the Exercise Price of the
      related Option and the Fair Market Value of a share of Stock subject to
      the related Option at the time the Tandem SAR is exercised; and

      [3] A Tandem SAR may be exercised only if the Fair Market Value of a share
      of Stock subject to the Option is larger than the Exercise Price of the
      related Option.

10.06 SETTLING SARS.

      [1] A Participant exercising a Tandem SAR or a Freestanding SAR will
      receive an amount equal to:

                                      -18-
<PAGE>
            [A] The difference between the Fair Market Value of a share of Stock
            on the exercise date and the Exercise Price multiplied by

            [B] The number of shares of Stock with respect to which the Tandem
            SAR or Freestanding SAR is exercised.

      [2] Tandem SARs and Freestanding SARs always will be settled in shares of
      Stock unless the Award Agreement specifies another form of settlement.

      [3] A Participant will not receive any cash or other amount when
      exercising an Affiliated SAR. Instead, the value of the Affiliated SAR
      being exercised will be applied to reduce (but not below zero) the
      Exercise Price of the related Option.

At the discretion of the Committee, the value of any Tandem SAR or Freestanding
SAR being exercised will be settled in cash, shares of Stock or any combination
of both.

                          11.00 PERFORMANCE-BASED AWARD

11.01 GENERALLY. Any Award granted under the Plan to [1] Covered Officers may be
granted in a manner that qualifies as "performance-based compensation" under
Code Section 162(m) or [2] Employees who are not Covered Officers or who are
Consultants, may be granted in a manner determined by the Committee. As
determined by the Committee in its sole discretion, either the granting or
vesting of Performance-Based Awards will be based on achieving performance
objectives derived from one or more of the Performance Criteria over the
Performance Period established by the Committee.

11.02 PERFORMANCE CRITERIA.

      [1] The payment or vesting of an Award to a Covered Officer that is
      intended to qualify as "performance-based compensation" under Code Section
      162(m) will be based on one or more (or a combination) of the following
      Performance Criteria and may be applied solely with reference to the
      Company (and/or any Related Entity) or relatively between the Company
      (and/or any Related Entity) and one or more unrelated entities:

            [A] Net earnings or net income (before or after taxes);

            [B] Earnings per share;

            [C] Net sales or revenue growth;

            [D] Net operating profit;

            [E] Return measures (including, but not limited to, return on
            assets, capital, invested capital, equity, sales or revenue);

            [F] Cash flow (including, but not limited to, operating cash flow,
            free cash flow, cash flow return on equity and cash flow return on
            investment);

                                      -19-
<PAGE>
            [G] Earnings before or after taxes, interest, depreciation and/or
            amortization;

            [H] Gross or operating margins;

            [I] Productivity ratios;

            [J] Share price (including, but not limited to, growth measures and
            total shareholder return);

            [K] Expense targets;

            [L] Margins;

            [M] Operating efficiency;

            [N] Market share;

            [O] Customer satisfaction;

            [P] Working capital targets; and

            [Q] Economic value added (net operating profit after tax minus the
            sum of capital multiplied by the cost of capital).

      [2] The payment or vesting of an Award to Participants who are not Covered
      Officers may be based on one or more (or a combination) of the Performance
      Criteria listed in Section 11.02[1] or on other factors the Committee
      believes are relevant and appropriate.

      [3] Different Performance Criteria may be applied to individual
      Participants or to groups of Participants and, as specified by the
      Committee, may be based on the results achieved [A] separately by the
      Company or any Related Entity, [B] any combination of the Company and
      Related Entities, or [C] any combination of segments, products or
      divisions of the Company and Related Entities.

      [4] The Committee:

            [A] Will make appropriate adjustments to Performance Criteria to
            reflect the effect on any Performance Criteria of any stock dividend
            or stock split affecting Stock, recapitalization (including, without
            limitation, the payment of an extraordinary dividend), merger,
            consolidation, combination, spin-off, distribution of assets to
            shareholders, exchange of shares or similar corporate change. Also,
            the Committee will make a similar adjustment to any portion of a
            Performance Criteria that is not based on Stock but which is
            affected by an event having an effect similar to those just
            described.

            [B] May make appropriate adjustments to Performance Criteria to
            reflect a substantive change in a Participant's job description or
            assigned duties and responsibilities.

                                      -20-
<PAGE>
      [5] Performance Criteria will be established in an Award Agreement [A] as
      soon as administratively practicable after established but [B] in the case
      of Covered Officers, no later than the earlier of [I] 90 days after the
      beginning of the applicable Performance Period or [II] the expiration of
      25 percent of the applicable Performance Period.

11.03 EARNING AWARDS. Subject to any terms, restrictions and conditions
specified in the Plan or the Award Agreement, as of the end of each Performance
Period, the Committee will certify to the Board the extent to which each
Participant has or has not met his or her Performance Criteria.
Performance-Based Awards will be:

      [1] Forfeited, if Performance Criteria have not been met at the end of the
      Performance Period; or

      [2] Subject to Section 5.04, valued and distributed as soon as practicable
      after the last day of the Performance Period to the extent that related
      Performance Criteria have been met.

                            12.00 TERMINATION/BUY OUT

12.01 RETIREMENT. Unless otherwise specified in the Award Agreement or this
Plan, all Awards that are exercisable when a Participant Retires may be
exercised at any time before the earlier of [1] the expiration date specified in
the Award Agreement or [2] one year (three months in the case of Incentive Stock
Options) after the Retirement date (or any shorter period specified in the Award
Agreement).

12.02 DEATH OR DISABILITY. Unless otherwise specified in the Award Agreement or
this Plan, all Awards that are exercisable when a Participant Terminates because
of death or Disability may be exercised by the Participant or the Participant's
Beneficiary at any time before the earlier of [1] the expiration date specified
in the Award Agreement or [2] one year after the date of death or Termination
because of Disability (or any shorter period specified in the Award Agreement).

12.03 TERMINATION FOR CAUSE. Unless otherwise specified in the Award Agreement
or this Plan, all Awards that are outstanding (whether or not then exercisable)
will be forfeited if a Participant Terminates (or is deemed to have been
Terminated) for Cause.

12.04 TERMINATION FOR ANY OTHER REASON. Unless otherwise specified in the Award
Agreement or this Plan or subsequently, any Awards that are outstanding when a
Participant Terminates for any reason not described in Sections 12.01 through
12.03 and which are then exercisable, or which the Committee has, in its sole
discretion, decided to make exercisable, may be exercised at any time before the
earlier of [1] the expiration date specified in the Award Agreement or [2] 90
days after the Termination date (or any shorter period specified in the Award
Agreement) and all Awards that are not then exercisable will terminate on the
Termination date.

12.05 EXPIRATION OF OPTIONS IN CONNECTION WITH TERMINATION ASSOCIATED WITH
MERGER, ETC. Unless otherwise provided in an Award Agreement or this Plan),
Options held by a Participant who Terminates in connection with a transaction
described in Code Section 424 will expire immediately upon the date of
Termination but only if and to the extent that another party to that

                                      -21-
<PAGE>
transaction will grant substitute options in exchange for the Options to be
cancelled and otherwise comply with the rules and procedures prescribed under
the provisions of Code Section 424 governing that substitution. In all other
cases, Options held by a Participant who Terminates in connection with a
transaction described in Code Section 424, will expire as otherwise provided in
this Plan and the Award Agreement.

12.06 BUY OUT OF AWARDS.

      [1] At any time before a Change in Control or the commencement of activity
      that may reasonably be expected to result in a Change in Control, the
      Committee, in its sole discretion and without the consent of the affected
      Participant, may cancel any or all outstanding Awards held by that
      Participant, whether or not exercisable, by providing to that Participant
      written notice ("Buy Out Notice") of its intention to exercise the rights
      reserved in this section. If a Buy Out Notice is given, in the case of an
      Option, the Company also will pay to each affected Participant the
      difference between [A] the Fair Market Value of the Stock underlying each
      exercisable Option (or portion of an Option) to be cancelled and [B] the
      Exercise Price associated with each exercisable Option to be cancelled.
      With respect to any Award other than an Option, the Company will pay to
      each affected Participant the Fair Market Value of the Stock subject to
      the Award. However, unless otherwise specified in the Award Agreement, no
      payment will be made with respect to any Awards that are not exercisable
      or are subject to a restriction when cancelled under this section. The
      Company will complete any buy out made under this section as soon as
      administratively possible after the date of the Buy Out Notice. At the
      Committee's option, payment of the buy out amount may be made in cash, in
      whole shares of Stock or partly in cash and partly in shares of Stock. The
      number of whole shares of Stock, if any, included in the buy out amount
      will be determined by dividing the amount of the payment to be made in
      shares of Stock by the Fair Market Value as of the date of the Buy Out
      Notice.

      [2] At any time before a Change in Control or the commencement of activity
      that may reasonably be expected to result in a Change in Control, the
      Committee, in its sole discretion, may offer to buy for cash or by
      substitution of another Award any or all outstanding Awards held by any
      Participant, whether or not exercisable, by providing to that Participant
      written notice ("Buy Out Offer") of its intention to exercise the rights
      reserved in this section and other information, if any, required to be
      included under applicable security laws. If a Buy Out Offer is given, the
      Company also will transfer to each Participant accepting the offer the
      value (determined under procedures adopted by the Committee) of the Award
      to be purchased or exchanged. The Company will complete any buy out made
      under this section as soon as administratively possible after the date of
      the Buy Out Offer and the shares of Stock subject to the Awards purchased
      will be recredited as provided in Section 5.02.

                             13.00 CHANGE IN CONTROL

13.01 ACCELERATED VESTING AND SETTLEMENT. Subject to Section 13.02, on the date
of any Change in Control:

                                      -22-
<PAGE>
      [1] [A] Each Option outstanding on the date of a Change in Control
      (whether or not exercisable) will be cancelled in exchange [I] for cash
      equal to the excess of the Change in Control Price over the Exercise Price
      associated with the cancelled Option or, [II] at the Committee's
      discretion, for whole shares of Stock with a Fair Market Value equal to
      the excess of the Change in Control Price over the Exercise Price
      associated with the cancelled Option and the Fair Market Value of any
      fractional share of Stock will be distributed in cash, and [B] all related
      Affiliated and Tandem SARs will be cancelled;

      [2] All Performance Criteria associated with Performance Shares or
      Performance Units will be deemed to have been met on the date of the
      Change in Control, all Performance Periods will be accelerated to the date
      of the Change in Control and all outstanding Performance Shares and
      Performance Units (including those subject to the acceleration described
      in this subpart) will be distributed in a single lump sum cash payment;

      [3] All Freestanding SARs will be deemed to be exercisable and will be
      liquidated in a single lump sum cash payment;

      [4] All Stock Units will be distributed immediately in the form provided
      in the Annual Retainer Deferral Form; and

      [5] All restrictions then imposed on Restricted Stock or Restricted Stock
      Units will lapse.

13.02 EFFECT OF CODE Section 280G. Unless otherwise specified in the Award
Agreement or in another written agreement between the Participant and the
Company or a Related Entity executed simultaneously with or before any Change in
Control, if the sum (or value) of the payments described in Section 13.01
constitute an "excess parachute payment" as defined in Code Section 280G(b)(1)
when combined with all other parachute payments attributable to the same Change
in Control, the Company or other entity making the payment ("Payor") will reduce
the Participant's benefits under this Plan so that the Participant's total
"parachute payment" as defined in Code Section 280G(b)(2)(A) under this Plan, an
Award Agreement and all other agreements will be $1.00 less than the amount that
otherwise would generate an excise tax under Code Section 4999. If the reduction
described in the preceding sentence applies, within 10 business days of the
effective date of the event generating the payments (or, if later, the date of
the Change in Control), the Payor will apprise the Participant of the amount of
the reduction ("Notice of Reduction"). Within 10 business days of receiving that
information, the Participant may specify how and against which benefit or
payment source, (including benefits and payment sources other than this Plan)
the reduction is to be applied ("Notice of Allocation"). The Payor will be
required to implement these directions within 10 business days of receiving the
Notice of Allocation. If the Payor has not received a Notice of Allocation from
the Participant within 10 business days of the date of the Notice of Reduction
or if the allocation provided in the Notice of Allocation is not sufficient to
fully implement the reduction described in this section, the Payor will apply
the reduction described in this section proportionately based on the amounts
otherwise payable under Section 13.01 or, if a Notice of Allocation has been
returned that does not sufficiently implement the reduction described in this
section, on the basis of the reductions specified in the Notice of Allocation.

                                      -23-
<PAGE>
              14.00 AMENDMENT, MODIFICATION AND TERMINATION OF PLAN

The Board or the Committee may terminate, suspend or amend the Plan at any time
without shareholder approval except to the extent that shareholder approval is
required to satisfy applicable requirements imposed by [1] Rule 16b-3 under the
Act, or any successor rule or regulation, [2] applicable requirements of the
Code or [3] any securities exchange, market or other quotation system on or
through which the Company's securities are listed or traded. Also, no Plan
amendment may [4] result in the loss of a Committee member's status as a
"non-employee director" as defined in Rule 16b-3 under the Act, or any successor
rule or regulation, with respect to any employee benefit plan of the Company,
[5] cause the Plan to fail to meet requirements imposed by Rule 16b-3 or [6]
without the consent of the affected Participant (and except as specifically
provided otherwise in this Plan or the Award Agreement), adversely affect any
Award granted before the amendment, modification or termination. However,
nothing in this section will restrict the Committee's right to exercise the
discretion retained in Section 12.06 or the right to amend the Plan and any
Award Agreements without any additional consideration to affected Participants
to the extent necessary to avoid penalties arising under Code Section 409A, even
if those amendments reduce, restrict or eliminate rights granted under the Plan
or Award Agreement (or both) before those amendments.

                               15.00 MISCELLANEOUS

15.01 ASSIGNABILITY. Except as described in this section, an Award may not be
transferred except by will or the laws of descent and distribution and, during
the Participant's lifetime, may be exercised only by the Participant or the
Participant's guardian or legal representative. However, with the permission of
the Committee, a Participant or a specified group of Participants may transfer
Awards (other than Incentive Stock Options) to a revocable inter vivos trust, of
which the Participant is the settlor, or may transfer Awards (other than
Incentive Stock Options) to any member of the Participant's immediate family,
any trust, whether revocable or irrevocable, established solely for the benefit
of the Participant's immediate family, any partnership or limited liability
company whose only partners or members are members of the Participant's
immediate family or an organization described in Code Section 501(c)(3)
("Permissible Transferees"). Any Award transferred to a Permissible Transferee
will continue to be subject to all of the terms and conditions that applied to
the Award before the transfer and to any other rules prescribed by the
Committee. A Permissible Transferee [other than an organization described in
Code Section 501(c)(3)] may not retransfer an Award except by will or the laws
of descent and distribution and then only to another Permissible Transferee.

15.02 BENEFICIARY DESIGNATION. Each Participant may name a Beneficiary or
Beneficiaries (who may be named contingently or successively) to receive or to
exercise any vested Award that is unpaid or unexercised at the Participant's
death. Each designation made will revoke all prior designations made by the same
Participant, must be made on a form prescribed by the Committee and will be
effective only when filed in writing with the Committee. If a Participant has
not made an effective Beneficiary designation, the deceased Participant's
Beneficiary will be his or her surviving spouse or, if none, the deceased
Participant's estate. The identity of a Participant's designated Beneficiary
will be based only on the information included in the latest beneficiary
designation form completed by the Participant and will not be inferred from any
other evidence.

                                      -24-
<PAGE>
15.03 NO GUARANTEE OF CONTINUING SERVICES. Nothing in the Plan may be construed
as:

      [1] Interfering with or limiting the right of the Company or any Related
      Entity to Terminate any Employee's employment at any time;

      [2] Conferring on any Participant any right to continue as an Employee or
      director of the Company or any Related Entity;

      [3] Guaranteeing that any Employee will be selected to be a Participant;
      or

      [4] Guaranteeing that any Participant will receive any future Awards.

15.04 TAX WITHHOLDING.

      [1] The Company will withhold from other amounts owed to the Participant,
      or require a Participant to remit to the Company, an amount sufficient to
      satisfy federal, state and local withholding tax requirements on any
      Award, exercise or cancellation of an Award or purchase of Stock. If these
      amounts are not to be withheld from other payments due to the Participant
      (or if there are no other payments due to the Participant), the Company
      will defer payment of cash or issuance of shares of Stock until the
      earlier of:

            [A] Thirty days after the settlement date; or

            [B] The date the Participant remits the required amount.

      [2] If the Participant has not remitted the required amount within 30 days
      after the settlement date, the Company will permanently withhold from the
      value of the Awards to be distributed the minimum amount required to be
      withheld to comply with applicable federal, state and local income, wage
      and employment taxes and distribute the balance to the Participant.

      [3] In its sole discretion, which may be withheld for any reason or for no
      reason, the Committee may permit a Participant to elect, subject to
      conditions the Committee establishes, to reimburse the Company for this
      tax withholding obligation through one or more of the following methods:

            [A] By having shares of Stock otherwise issuable under the Plan
            withheld by the Company (but only to the extent of the minimum
            amount that must be withheld to comply with applicable state,
            federal and local income, employment and wage tax laws);

            [B] By delivering to the Company previously acquired shares of Stock
            that the Participant has owned for at least six months;

            [C] By remitting cash to the Company; or

            [D] By remitting a personal check immediately payable to the
            Company.

                                      -25-
<PAGE>
15.05 INDEMNIFICATION. Each individual who is or was a member of the Committee
or of the Board will be indemnified and held harmless by the Company against and
from any loss, cost, liability or expense that may be imposed upon or reasonably
incurred by him or her in connection with or resulting from any claim, action,
suit or proceeding to which he or she may be made a party or in which he or she
may be involved by reason of any action taken or not taken under the Plan as a
Committee or Board member and against and from any and all amounts paid, with
the Company's approval, by him or her in settlement of any matter related to or
arising from the Plan as a Committee or Board member or paid by him or her in
satisfaction of any judgment in any action, suit or proceeding relating to or
arising from the Plan against him or her as a Committee or Board member, but
only if he or she gives the Company an opportunity, at its own expense, to
handle and defend the matter before he or she undertakes to handle and defend it
in his or her own behalf. The right of indemnification described in this section
is not exclusive and is independent of any other rights of indemnification to
which the individual may be entitled under the Company's organizational
documents, by contract, as a matter of law or otherwise.

15.06 NO LIMITATION ON COMPENSATION. Nothing in the Plan is to be construed to
limit the right of the Company to establish other plans or to pay compensation
to its employees or directors, in cash or property, in a manner not expressly
authorized under the Plan.

15.07 REQUIREMENTS OF LAW. The grant of Awards and the issuance of shares of
Stock will be subject to all applicable laws, rules and regulations and to all
required approvals of any governmental agencies or national securities exchange,
market or other quotation system. Also, no shares of Stock will be issued under
the Plan unless the Company is satisfied that the issuance of those shares of
Stock will comply with applicable federal and state securities laws.
Certificates for shares of Stock delivered under the Plan may be subject to any
stock transfer orders and other restrictions that the Committee believes to be
advisable under the rules, regulations and other requirements of the Securities
and Exchange Commission, any stock exchange or other recognized market or
quotation system upon which the Stock is then listed or traded, or any other
applicable federal or state securities law. The Committee may cause a legend or
legends to be placed on any certificates issued under the Plan to make
appropriate reference to restrictions within the scope of this section.

15.08 GOVERNING LAW. The Plan, and all agreements hereunder, will be construed
in accordance with and governed by the laws (other than laws governing conflicts
of laws) of the State of Ohio.

15.09 NO IMPACT ON BENEFITS. Plan Awards are incentives designed to promote the
objectives described in Section 1.00. Also, Awards are not compensation for
purposes of calculating a Participant's rights under any employee benefit plan
that does not specifically require the inclusion of Awards in calculating
benefits.

                                      -26-<PAGE>
                                                                   Exhibit 10.24

                                    DSW INC.

                      2005 CASH INCENTIVE COMPENSATION PLAN

                         L.00 PURPOSE AND EFFECTIVE DATE

1.01 PURPOSE: This Plan is intended to foster and promote the financial success
of the Company and Related Entities and to increase shareholder value by [1]
providing Participants an opportunity to earn incentive compensation if
specified objectives are met and [2] enabling the Company to attract and retain
the services of outstanding employees upon whose judgment, interest and special
efforts the successful conduct of the Company's business is largely dependent.

1.02 EFFECTIVE DATE: The Plan will be effective upon its adoption by the Board
and approval by the affirmative vote of the Company's shareholders under
applicable rules and procedures described in Code Section 162(m). Any Award
granted before shareholder approval will be null and void if the shareholders do
not approve the Plan within the period just described.

                                2.00 DEFINITIONS

When used in this Plan, the following terms have the meanings given to them in
this section unless another meaning is expressly provided elsewhere in this
document or clearly required by the context. When applying these definitions and
any other word, term or phrase used in this Plan, the form of any word, term or
phrase will include any and all of its other forms.

ACT. The Securities Exchange Act of 1934, as amended or any successor statute of
similar effect even if the Company is not subject to the Act.

AWARD. A grant made under this Plan consisting of an opportunity to earn a cash
bonus if terms and conditions specified in the Award Agreement are met.

AWARD AGREEMENT. The written or electronic agreement between the Company and
each Participant that describes the terms and conditions that must be met if an
Award is to be earned. If there is a conflict between the terms of this Plan and
the terms of the Award Agreement, the terms of the Plan will govern.

AWARD DATE. The later of [1] the date the Committee establishes the terms of an
Award or [2] the date specified in the Award Agreement.

BOARD.  The Company's board of directors.

CAUSE. Unless the Committee specifies otherwise in the Award Agreement, with
respect to any Participant and subject to any cure provision included in any
written agreement between the Participant and the Company:

      [1]   A material failure to substantially perform his or her
      position or duties;
<PAGE>
      [2]   Engaging in illegal or grossly negligent conduct that is
      materially injurious to the Company or any Related Entity;

      [3]   A material violation of any law or regulation governing the
      Company or any Related Entity;

      [4] Commission of a material act of fraud or dishonesty which has had or
      is likely to have a material adverse effect upon the Company's (or any
      Related Entity's) operations or financial conditions;

      [5] A material breach of the terms of any other agreement (including any
      employment agreement) with the Company or any Related Entity; or

      [6]   A breach of any term of this Plan or Award Agreement.

If a Participant Terminates (or is Terminated) for any reason other than Cause
and the Company subsequently discovers an act, failure or event that, if known
before the Participant's Termination would have justified a Termination for
Cause and that act, event or failure was actively concealed by the Participant
and could not have been discovered through reasonable diligence before the
Participant Terminated, that Participant will be retroactively treated as having
been Terminated for Cause.

CHANGE IN CONTROL. The earliest of any of the following events to occur after
the completion of the initial public offering of the Company's stock which is
the subject of the Registration Statement:

      [1] During any period consisting of 12 consecutive calendar months
      beginning after completion of the initial public offering of the Company's
      stock which is the subject of the Registration Statement, the members of
      the Board specified in the Registration Statement ("Incumbent Directors")
      cease for any reason other than death to constitute at least a majority of
      the members of the Board, provided [A] that any director whose election,
      or nomination for election by the Company's shareholders, was approved by
      a vote of at least a majority of the then Incumbent Directors also will be
      treated as an Incumbent Director unless that person was nominated for
      election to the Board (or otherwise became a member of the Board) in
      connection with an actual or threatened election contest relating to the
      election or removal of Board members or other threatened or actual
      solicitation of proxies of consent by or in behalf of any "person,"
      including a "group" [as those terms are used in Act Section 13(d)
      and 14(d)(2)], [B] this element of this definition will not apply if the
      Company reorganizes into an entity that does not have a board of directors
      or analogous governing body and that reorganization is not a Change in
      Control under another element of this definition and [C] if the Company
      becomes a subsidiary of another entity (i.e., another entity owns,
      directly or indirectly, more than 50 percent of the total combined voting
      power of all classes of Stock) in a transaction that is not a Change in
      Control under another element of this definition, subpart [1] of this
      definition will be

                                       2
<PAGE>
      applied by reference to changes to the board of directors of the parent
      entity (or of the ultimate parent entity).

      [2] Any "person," including a "group" [as these terms are used in Act
      Section 13(d) and 14(d)(2)] becomes the "beneficial owner" (as defined in
      Rule 13d-3 under the Act), directly or indirectly, of 30 percent or more
      of the combined voting power of the Company and of securities of the
      Company sufficient to elect a majority of the members of the Board but
      disregarding the effect of [A] any acquisition by a person who on the
      Effective Date is the beneficial owner of 30 percent or more of the
      combined voting power of the Company, [B] any acquisition directly from
      the Company, including a public offering of securities, [C] any
      acquisition by the Company or any Related Entity, [D] any acquisition by
      any employee benefit plan (or related trust) sponsored or maintained by
      the Company or any Related Entity, [E] any acquisition through a
      transaction described in subpart [3], [4] or [5] of this definition, [F]
      any acquisition by Retail Ventures, Inc. or any corporation, partnership
      or other form of unincorporated entity of which Retail Ventures, Inc.
      owns, directly or indirectly, 50 percent or more of the total combined
      voting power of all classes of stock, if the entity is a corporation, or
      of the capital or profits interest, if the entity is a partnership or
      another form of unincorporated entity, [G] any acquisition by
      Schottenstein Stores Corporation (the persons identified in subparts [a],
      [c], [f] and [g] of this subpart being sometimes referred to as "Permitted
      Acquirers"), [H] any acquisition by any one or more of the trusts
      established for the benefit of any of Jay L. Schottenstein, Susan S.
      Diamond, Ann Desche, Lori Schottenstein, Geraldine Schottenstein or any of
      their respective spouses, children or lineal descendants or any person
      controlled by any such trust or trusts, [I] any acquisition by an entity
      that files SEC Form 13-G in connection with its ownership of Stock unless
      and until that entity files SEC Form 13-D in connection with its ownership
      of Stock or [J] any acquisition by Cerberus Partners, Ltd. unless, at the
      time of the acquisition, the Permitted Acquirers, as defined in subpart
      [2][g] of this definition and the trusts described in subpart [2][h] of
      this definition, directly or indirectly, own less than 10 percent of the
      voting power of the Company's stock.

      [3] The completion of a transaction or a series of related transactions
      effecting [A] the merger or other business combination of the Company with
      or into another entity other than a Permitted Acquirer in which the
      shareholders of the Company immediately before the effective date of such
      merger or other business combination own less than 50 percent of the
      voting power in such entity; or [B] the sale or other disposition of all
      or substantially all of the assets of the Company except a sale or other
      disposition to [I] an entity in which the shareholders of the Company
      immediately before the sale or disposition own more than 50 percent of the
      voting power of such entity after that transaction or [II] a Permitted
      Acquirer.

      [4] Liquidation or dissolution of the Company other than a liquidation or
      dissolution into an entity [A] in which the shareholders of the Company
      before the effective date of the liquidation or dissolution own more than
      50 percent of the voting power of such entity after the liquidation or
      dissolution or [B] which is a Permitted Acquirer.

                                       3
<PAGE>
      [5] Any other transaction or event that the Board, in its sole discretion,
      decides will have as material an effect on the Company as any transaction
      or event described in subparts [1] through [4] of this definition but
      which is not otherwise described in this section.

However, and regardless of any other provision of this Plan or element of this
definition, a Change in Control will not occur solely as a result of the initial
public offering of the Company's stock which is the subject of the Registration
Statement or of any event directly related to that initial public offering.

CODE. The Internal Revenue Code of 1986, as amended or superseded after the
Effective Date and any applicable rulings or regulations issued under the Code.

COMMITTEE. The Board's Compensation Committee which also constitutes a
"compensation committee" within the meaning of Treas. Reg. Section
1.162-27(c)(4). The Committee will be comprised of at least three persons [1]
each of whom is [A] an outside director, as defined in Treas. Reg. Section
1.162-27(e)(3)(i) and [B] a "non-employee" director within the meaning of Rule
16b-3 under the Act and [2] none of whom may receive remuneration from the
Company or any Related Entity in any capacity other than as a director, except
as permitted under Treas. Reg.Section 1.162-27(e)(3)(ii).

COMPANY. DSW Inc. an Ohio corporation, and any and all successors to it.

COVERED OFFICER. Those employees whose compensation is subject to limited
deductibility under Code Section 162(m) as of the last day of any calendar year
ending with or within any Performance Period.

DISABILITY. Unless the Committee specifies otherwise in the Award Agreement, the
Participant's inability with a reasonable accommodation, to perform his or her
duties on a full-time basis for a period of more than six consecutive calendar
months beginning before Termination due to a physical or mental infirmity.

EMPLOYEE. Any person who, on any applicable date, is a common law employee of
the Company or any Related Entity. A worker who is classified as other than a
common law employee but who is subsequently reclassified as a common law
employee of the Company for any reason and on any basis will be treated as a
common law employee only from the date that reclassification occurs and will not
retroactively be reclassified as an Employee for any purpose of this Plan.

PARTICIPANT. Any Employee to whom an Award has been granted.

PERFORMANCE CRITERIA. The criteria described in Section 5.01.

PERFORMANCE PERIOD. The period over which the Committee will determine if
applicable Performance Criteria have been met.

                                       4
<PAGE>
PLAN. The DSW Inc. 2005 Cash Incentive Compensation Plan.

REGISTRATION STATEMENT. The Form S-1 Registration Statement filed with the
Securities and Exchange Commission on March 14, 2005 (Registration #333-123289),
as amended at the time it is declared effective by the Securities Exchange
Commission.

RELATED ENTITY. Any corporation, partnership or other form of unincorporated
entity [1] of which the Company owns, directly or indirectly, 50 percent or more
of the total combined voting power of all classes of stock, if the entity is a
corporation, or of the capital or profits interest, if the entity is a
partnership or another form of unincorporated entity or [2] which owns 50
percent or more of the total combined voting power of all classes of the Stock.

RETIREMENT.  The date a Participant Terminates on or after reaching age 65
and completing at least five years of service.

STOCK. The Class A common stock, without par value, issued by the Company or any
security issued by the Company in substitution, exchange or in place of these
shares.

TERMINATION OR TERMINATED. Unless the Committee specifies otherwise in the Award
Agreement, [1] cessation of the employee-employer relationship between a
Participant and the Company and all Related Entities for any reason or [2] with
respect to a Participant who is an Employee of a Related Entity, a severance or
diminution of the Company's direct or indirect ownership after which that entity
is no longer a Related Entity and after which that person is not an Employee of
the Company or any entity that then is a Related Entity. However, [3] a
Termination will not have occurred while the Participant is absent from active
employment for a period of not more than three months (or, if longer, the period
during which reemployment rights are protected by law, contract or written
agreement, including the Award Agreement, between the Participant and the
Company) due to illness, military service or other leave of absence approved by
the Committee and [4] in the Committee's discretion, a Termination will not have
occurred for the duration of a pending Performance Period if a Participant's
status is changed from Employee to a consultant or independent contractor during
a Performance Period established before that status change occurred.

                               3.00 PARTICIPATION

3.01  PARTICIPATION.

      [1] Consistent with the terms of the Plan and subject to Section 3.02, the
      Committee will [A] decide which Employees will be granted Awards and [B]
      specify the type of Award to be granted and the terms upon which an Award
      will be granted and may be earned.

      [2] The Committee may establish different terms and conditions [A] for
      each Award, [B] for each Participant receiving the same type of Award and
      [C] for the same Participants for each Award the Participant receives.

                                       5
<PAGE>
      [3] The Committee (or the Board, as appropriate) also may amend the Plan
      and the Award Agreement without any additional consideration to affected
      Participants to the extent necessary to avoid penalties arising under Code
      Section 409A, even if those amendments reduce, restrict or eliminate
      rights granted under the Plan or Award Agreement (or both) before those
      amendments.

      [4] Unless permitted by Code Section 409A, no Award subject to Code
      Section 409A will be granted under this Plan to any person who is
      performing services only for an entity that is not an affiliate of the
      Company within the meaning of Code Section 414(b) and (c).

3.02 CONDITIONS OF PARTICIPATION. By accepting an Award, each Participant
agrees:

      [1]   To be bound by the terms of the Award Agreement and the Plan
      and to comply with other conditions imposed by the Committee; and

      [2] That the Committee (or the Board, as appropriate) may amend the Plan
      and the Award Agreement without any additional consideration to the extent
      necessary to avoid penalties arising under Code Section 409A, even if
      those amendments reduce, restrict or eliminate rights granted under the
      Plan or Award Agreement (or both) before those amendments.

                               4.00 ADMINISTRATION

4.01 COMMITTEE DUTIES. The Committee is responsible for administering the Plan
and has all powers appropriate and necessary to that purpose. Consistent with
the Plan's objectives, the Committee may adopt, amend and rescind rules and
regulations relating to the Plan, to the extent appropriate to protect the
Company's and any Related Entity's interests, and has complete discretion to
make all other decisions (including whether a Participant has incurred a
Disability) necessary or advisable for the administration and interpretation of
the Plan. Any action by the Committee will be final, binding and conclusive for
all purposes and upon all persons.

4.02 DELEGATION OF MINISTERIAL DUTIES. In its sole discretion, the Committee may
delegate any ministerial duties associated with the Plan to any person
(including Employees) that it deems appropriate. However, the Committee may not
delegate any duties it is required to discharge under Code Section 162(m).

4.03 AWARD AGREEMENT. At the time an Award is made, the Committee will prepare
and deliver an Award Agreement to each affected Participant. The Award
Agreement:

      [1] Will describe the Award and when and how it may be earned;

      [2] To the extent different from the terms of the Plan, will describe [A]
      any conditions that must be met before the Award may be earned, including
      Performance Criteria and [B] any other applicable terms and conditions
      affecting the Award.

                                       6
<PAGE>
                                   5.00 AWARDS

5.01  PERFORMANCE CRITERIA.

      [1] The Performance Criteria upon which the payment of an Award to a
      Covered Officer that is intended to qualify as "performance-based
      compensation" under Code Section 162(m) will be based on one or more (or a
      combination of) the following Performance Criteria and may be applied
      solely with reference to the Company (and/or any Related Entity) or
      relatively between the Company (and/or any Related Entity) and one or more
      unrelated entities:

            [A] Net earnings or net income (before or after taxes);

            [B] Earnings per share;

            [C] Net sales or revenue growth;

            [D] Net operating profit;

            [E] Return measures (including, but not limited to, return on
            assets, capital, invested capital, equity, sales or revenue);

            [F] Cash flow (including, but not limited to, operating cash flow,
            free cash flow, cash flow return on equity and cash flow return on
            investment);

            [G] Earnings before or after taxes, interest, depreciation and/or
            amortization;

            [H] Gross or operating margins;

            [I] Productivity ratios;

            [J] Share price (including, but not limited to, growth measures and
            total shareholder return);

            [K] Expense targets;

            [L] Margins;

            [M] Operating efficiency;

            [N] Market share;

            [O] Customer satisfaction;

            [P] Working capital targets; and

                                       7
<PAGE>
            [Q] Economic value added (net operating profit after tax minus the
            sum of capital multiplied by the cost of capital).

      [2] Performance Criteria upon which the payment of an Award to
      Participants who are not Covered Officers may be based on one or more (or
      a combination of) the Performance Criteria listed in Section 5.01 or on
      other factors the Committee believes are relevant and appropriate.

      [3] Different Performance Criteria may be applied to individual
      Participants or to groups of Participants and, as specified by the
      Committee, may be based on the results achieved [A] separately by the
      Company or any Related Entity, [B] any combination of the Company and
      Related Entities or [C] any combination of segments, products or divisions
      of the Company and Related Entities.

      [4]   The Committee:

            [A] Will make appropriate adjustments to Performance Criteria to
            reflect the effect on any Performance Criteria of any stock dividend
            or stock split affecting Stock, recapitalization (including, without
            limitation, the payment of an extraordinary dividend), merger,
            consolidation, combination, spin-off, distribution of assets to
            shareholders, exchange of shares or similar corporate change. Also,
            the Committee will make a similar adjustment to any portion of a
            Performance Criteria that is not based on Stock but which is
            affected by an event having an effect similar to those just
            described.

            [B] May make appropriate adjustments to Performance Criteria to
            reflect a substantive change in a Participant's job description or
            assigned duties and responsibilities.

      [5] Performance Criteria will be established in an Award Agreement [A] as
      soon as administratively practicable after established but [B] in the case
      of Covered Officers, no later than the earlier of [I] 90 days after the
      beginning of the applicable Performance Period; or [II] the expiration of
      25 percent of the applicable Performance Period.

5.02 EARNING AWARDS. Subject to any terms, restrictions and conditions specified
in the Plan or the Award Agreement, as of the end of each Performance Period,
the Committee will certify to the Board the extent to which each Participant has
or has not met his or her Performance Criteria. Awards will be:

      [1] Forfeited, if Performance Criteria have not been met at the end of the
      Performance Period; or

      [2] Subject to Section 5.04, valued and distributed, in a single lump sum
      cash payment, in the form specified in the Award Agreement as soon as
      practicable after the last day of the Performance Period to the extent
      that related Performance Criteria have been met.

                                       8
<PAGE>
5.03 MAXIMUM AWARD. The maximum Award that any Covered Officer may earn in any
single calendar year is $3,000,000.

5.04 DEFERRAL OF DISTRIBUTION. Each Participant may direct the Company to defer
payment of all or any portion of his or her Award by electing to have that
amount [1] credited to his or her account under any nonqualified deferred
compensation plan [as defined in Section 201(2) of the Employee Retirement
Income Security Act of 1974, as amended] maintained by the Company and
designated by the Committee as an appropriate repository for these deferrals or
any successor plan and [2] distributed under the terms of that plan. This
election must be made at a time and in a manner that complies with Code
Section 409A.

5.05  EFFECT OF TERMINATION.

      [1] TERMINATION OTHER THAN FOR DEATH OR DISABILITY. Unless otherwise
      provided in the Award Agreement, and except in the case of a Termination
      on account of death or Disability, no Award will be paid to a Participant
      who Terminates before the end of a Performance Period.

      [2] TERMINATION BECAUSE OF DEATH OR DISABILITY. Unless otherwise provided
      in the Award Agreement, a prorated Award will be paid to a Participant (or
      to his or her Beneficiary) who Terminates on account of death or
      Disability but only if the Performance Criteria applicable to that
      Performance Period are met at the end of that Performance Period. The
      amount paid will equal the Award the Disabled or dead Participant would
      have received had his or her employment not Terminated before the end of
      the Performance Period multiplied by the number of days between the
      beginning of the Performance Period during which the Termination occurred
      on account of death or Disability and divided by the total number of days
      in that Performance Period. This amount, if any, will be paid at the same
      time and in the same manner as the Award would have been paid if the
      Disabled or dead Participant had not Terminated.

                             6.00 CHANGE IN CONTROL

6.01 ACCELERATED VESTING AND SETTLEMENT. Subject to Section 6.02, on the date of
any Change in Control, all Performance Criteria will be deemed to have been met
on the date of the Change in Control, all Performance Periods will be
accelerated to the date of the Change in Control and all Awards will be
distributed in full as of the date of the Change in Control.

6.02 EFFECT OF CODE Section 280G. Unless otherwise specified in the Award
Agreement or in another written agreement between the Participant and the
Company or a Related Entity executed simultaneously with or before any Change in
Control, if the sum (or value) of the payments described in Section 6.01
constitute an "excess parachute payments" as defined in Code Section 280G(b)(1)
when combined with all other parachute payments attributable to the same Change
in Control, the Company or other entity making the payment ("Payor") will reduce
the Participant's benefits under this Plan so that the Participant's total
"parachute payment" as defined in Code Section 280G(b)(2)(A) under this and all
other agreements will be $1.00 less than the

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amount that otherwise would generate an excise tax under Code Section 4999. If
the reduction described in the preceding sentence applies, within 10 business
days of the effective date of the event generating the payments (or, if later,
the date of the Change in Control), the Payor will apprise the Participant of
the amount of the reduction ("Notice of Reduction"). Within 10 business days of
receiving that information, the Participant may specify how and against which
benefit or payment source (including benefits and payment sources other than
this Plan) the reduction is to be applied ("Notice of Allocation"). The Payor
will be required to implement these directions within 10 business days of
receiving the Notice of Allocation. If the Payor has not received a Notice of
Allocation from the Participant within 10 business days of the date of the
Notice of Reduction or if the allocation provided in the Notice of Allocation is
not sufficient to fully implement the reduction described in this section, the
Payor will apply the reduction described in this section proportionately based
on the amounts otherwise payable under Section 6.01 or, if a Notice of
Allocation has been returned that does not sufficiently implement the reduction
described in this section, on the basis of the reductions specified in the
Notice of Allocation.

              7.00 AMENDMENT, MODIFICATION AND TERMINATION OF PLAN

The Board or the Committee may terminate, suspend or amend the Plan at any time
without shareholder approval except to the extent that shareholder approval is
required to satisfy applicable requirements imposed by [1] Rule 16b-3 under the
Act, or any successor rule or regulation, [2] applicable requirements of the
Code or [3] any securities exchange, market or other quotation system on or
through which the Company's securities are listed or traded. Also, no Plan
amendment may [4] result in the loss of a Committee member's status as a
"non-employee director" as defined in Rule 16b-3 under the Act, or any successor
rule or regulation, with respect to any employee benefit plan of the Company,
[5] cause the Plan to fail to meet requirements imposed by Rule 16b-3 or [6]
without the consent of the affected Participant (and except as specifically
provided otherwise in this Plan or the Award Agreement) adversely affect any
Award granted before the amendment, modification or termination. However,
nothing in this section will restrict the Committee's right to amend the Plan
and any Award Agreements without any additional consideration to affected
Participants to the extent necessary to avoid penalties arising under Code
Section 409A, even if those amendments reduce, restrict or eliminate rights
granted under the Plan or Award Agreement (or both) before those amendments.

                               8.00 MISCELLANEOUS

8.01  ASSIGNABILITY.  Except as described in this Section, an Award may
not be transferred except by will or the laws of descent and distribution.

8.02 BENEFICIARY DESIGNATION. Each Participant may name a Beneficiary or
Beneficiaries (who may be named contingently or successively) to receive or to
exercise any Award that becomes payable on account of or after the Participant's
death. Each designation made will revoke all prior designations made by the same
Participant, must be made on a form prescribed by the Committee and will be
effective only when filed in writing with the Committee. If a Participant has
not made an effective Beneficiary designation, the deceased Participant's

                                       10
<PAGE>
Beneficiary will be his or her surviving spouse or, if none, the deceased
Participant's estate. The identity of a Participant's designated Beneficiary
will be based only on the information included in the latest beneficiary
designation form completed by the Participant and will not be inferred from any
other evidence.

8.03  NO GUARANTEE OF CONTINUING SERVICES.  Nothing in the Plan may be
construed as:

      [1] Interfering with or limiting the right of the Company or any Related
      Entity to Terminate any Employee's employment at any time;

      [2] Conferring on any Participant any right to continue as an Employee of
      the Company or any Related Entity;

      [3] Guaranteeing that any Employee will be selected to be a Participant;
      or

      [4] Guaranteeing that any Participant will receive any future Awards.

8.04 TAX WITHHOLDING. The Company will withhold from the Award or from other
amounts owed to the Participant an amount sufficient to satisfy federal, state
and local withholding tax requirements on any Award.

8.05 INDEMNIFICATION. Each individual who is or was a member of the Committee or
of the Board will be indemnified and held harmless by the Company against and
from any loss, cost, liability or expense that may be imposed upon or reasonably
incurred by him or her in connection with or resulting from any claim, action,
suit or proceeding to which he or she may be made a party or in which he or she
may be involved by reason of any action taken or not taken under the Plan as a
Committee or Board member and against and from any and all amounts paid, with
the Company's approval, by him or her in settlement of any matter related to or
arising from the Plan as a Committee or Board member or paid by him or her in
satisfaction of any judgment in any action, suit or proceeding relating to or
arising from the Plan against him or her as a Committee or Board member, but
only if he or she gives the Company an opportunity, at its own expense, to
handle and defend the matter before he or she undertakes to handle and defend it
in his or her own behalf. The right of indemnification described in this section
is not exclusive and is independent of any other rights of indemnification to
which the individual may be entitled under the Company's organizational
documents, by contract, as a matter of law or otherwise. The foregoing right of
indemnification is not exclusive and is independent of any other rights of
indemnification to which the person may be entitled under the Company's
organizational documents, by contract, as a matter of law or otherwise.

8.06 NO LIMITATION ON COMPENSATION. Nothing in the Plan is to be construed to
limit the right of the Company to establish other plans or to pay compensation
to its employees or directors, in cash or property, in a manner not expressly
authorized under the Plan.

8.07 REQUIREMENTS OF LAW. The grant of Awards and the issuance of shares of
Stock will be subject to all applicable laws, rules and regulations and to all
required approvals of any governmental agencies or national securities exchange,
market or other quotation system.

                                       11
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8.08 GOVERNING LAW. The Plan, and all agreements hereunder, will be construed in
accordance with and governed by the laws (other than laws governing conflicts of
laws) of the State of Ohio.

8.09 NO IMPACT ON BENEFITS. Plan Awards are incentives designed to promote the
objectives described in Section 1.00. Also, Awards are not compensation for
purposes of calculating a Participant's rights under any employee benefit plan
that does not specifically require the inclusion of Awards in calculating
benefits.

                                       12

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