Document:

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EXHIBIT 10.6

                                                                    Exhibit 10.6

                              CONTRACT FOR DEED FOR
                                  PLAZA RESORT

         THIS AGREEMENT IS made as of this 30th day of April 2001, between
Senior Care International S.A. de C.V., or assignee, ("Buyer"), a Mexican
corporation and Inmobilaria Plaza Baja California, S.A., a Mexican corporation
("Seller"), In consideration of the mutual covenants, agreements,
representations and warranties contained in this Agreement, the parties agree as
follows:

         ARTICLE 1 - Purchase and Sale of Assets

         1.01 - Assets

         The assets to be conveyed, transferred, signed, and delivered, as
provided by this Agreement, shall, without limitation, include 100% of the stock
of Inmobilaria Plaza Baja California, S.A., plus approximately 16 acres of
oceanfront land with plans for 326 vacation timeshare units aka Plaza Resort
Timeshares owned by Inmobilaria Plaza Baja California, S.A., a Mexican
corporation, but does not include any other assets of Seller ". The 16 acres
will be transferred to Buyer at a price of $16,079,055.

         1.02 - Consideration

         As full payment for the transfer of the assets by Seller to Buyer, the
latter shall assume an existing $9,079,055 mortgage and deliver at closing, the
following: $7,000,000 of Class F Convertible Preferred Stock ("Shares") in
Senior Care Industries at closing, redeemable as follows:

                  (i)      AT CLOSE OF ESCROW, THE $7,000,000 PURCHASE PRICE
                           SHALL BE PAID BY SENIOR CARE INTERNATIONAL BY HAVING
                           SENIOR CARE INDUSTRIES ISSUE 150,000 SHARES OF SERIES
                           "F" CONVERTIBLE PREFERRED STOCK CONVERTIBLE 20 TO 1
                           INTO RULE 144 COMMON STOCK UNDER A CONVERSION FORMULA
                           WHEREIN 20% OF THE PREFERRED STOCK MAY BE CONVERTED
                           TO RULE 144 COMMON STOCK IN THE 24TH MONTH AFTER OF
                           THE ACQUISITION BY SENIOR CARE CLOSE (THE FIRST
                           CONVERSION DATE) AND

                  (ii)     EACH SUCCESSIVE ONE YEAR PERIOD FOLLOWING THE FIRST
                           CONVERSION DATE. (1)

                  (iii)    SENIOR CARE TO HAVE AN IRREVOCABLE OPTION TO ACQUIRE
                           UP TO 100% OF THE 144 STOCK CREATED BY THE CONVERSION
                           ON EACH CONVERSION DATE ON A PRO-RATA BASIS IN
                           INCREMENTS UP TO 1,400,000 AT EACH CONVERSION. (2)

--------
(1) On the 24th month following the close of escrow and for each successive one
year period following the first conversion date, the number of preferred shares
converted shall be adjusted to reflect the average ask price of the rule 144
common stock at time of each conversion, for the prior 10 day period. The amount

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of stock to be converted each conversion date shall equal 20% of the purchase
price Example: Based upon the purchase price of $7,000,000, the balance to be
paid through the conversion of preferred stock on the each conversion date would
equal ($7,000,000 * 20% = $1,400,000 on each conversion date. If on the 24 month
after close, the average ask price is $2.50 per share, 28,000 shares of
preferred stock would be converted at a 20 to 1 conversion netting the seller
(28,000 * 20) = 560,000 shares of rule 144 common stock valued at $2.50 per
share for a total of $1,400,000. The same formula will be applied on each
successive one- year period following first conversion date, such that, if on
next conversion date, the average ask price is $5.00 per share, 14,000 shares of
preferred stock would be converted at a 20 to 1 conversion netting the seller
(14,000 * 20) = 280,000 shares of rule 144 common stock valued at $5.00 per
share for a total of $1,400,000 and so on, such that for each successive
conversion, the total shares converted under the formula will reflect the
average stock price. At the end of the fifth conversion, any preferred stock
that is not required for conversion in order to pay the full purchase price
shall be returned to the SENR treasury. In the alternative, additional preferred
stock shall be issued to Seller in the event that the ask price under the
conversion formula results in a requirement for more stock to be issued in order
for Seller to receive the full sales price.

(2) On each conversion date,$1,400,000 worth of stock may be converted by the
Seller pursuant to footnote # 1. Senor Care to have up to 30 days after the/
stock converts to acquire all or a portion of the $1,400,000 in stock. The stock
may not be sold or hypothecated to a third party within said 30 day period and
the party converting the stock shall assign its voting rights to the Board of
Directors of Senior Care the day the stock converts and Senior Care's Board
shall have the right to "vote the stock" within said 30 day period.

                                      -2-
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         1.03 - Profit Participation

         Tri-National Development Corp. to receive a 12.5% interest in profits
resultant from the future development and sale of the timeshares referenced
herein, until such time as the Preferred Shares have been converted, thereafter
the interest is reduced to 7.5%.

         1.04 - Default

         In the event Seller is unable to convert any or all of the Shares of
Buyer for the consideration outlined in paragraph 1.01, Buyer will be required
to return the portion of the upaid assets transferred to Buyer pursuant this
agreement no later than 30 days from the notice of default from Seller to Buyer.
Additionally, buyer is assuming the remaining $9,000,000 of debt, which is the
remaining payments relative to the 16 acres and in the event that buyer were to
default on those payments resulting in a loss of the property, sellers damages
will be unascertainable, consequently as satisfaction of such result, seller
will be entitled to additional preferred shares to be agreed to between the
parties under the same terms and conditions as the $7,000,000 purchase price as
identified in 1.01.

         1.05 - Escrow

         The close of escrow for this Agreement will take place on or before the
30th day of April, 2001 through escrow number 19010777 held at New Century Title
on 1212 N. Tustin Avenue in Orange, California, or another location and or title
company chosen by Buyer. Subsequent to the close, the Buyer will form a Mexican
corporation to take legal possession of the deed to the Assets referenced in
section 1.01 herein.

         1.06 - Taxes

         Buyer shall pay all taxes and fees, excluding their individual income
taxes, arising out of the transfer of the assets.

         ARTICLE 2 - Representations and Warranties of Seller

         2.01 - Warranties

Seller represents and warrants that;

Organization:

         Seller is a corporation duly organized, validly existing, and in good
standing under the laws of Wyoming, has all necessary corporate powers to own
and sell its properties and carry on business as now owned and operated by it
and is in good standing in Mexico.

                                      -3-
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Title:

         Seller is the owner, beneficially and of record, of all assets
identified or referred to in paragraph 1.01 of this Agreement which as of
closing shall be free and clear of all liens, encumbrances, security agreements
and any other restrictions except for the $9,000,000 mortgage referenced herein.
It is also understood that there is an existing construction contract with the
seller to complete the project, which was a condition of the original sale.

Condition of Property:

         Seller confirms that the property identified or referred to in
paragraph 1.01 of this Agreement is fit for human occupation and has not been
used in the past for the deposit or storage of hazardous waste or chemicals and
that it is suitable for its intended purpose as outlined in this Agreement.

         2.02 - Absence of Changes

         Since March 1, 1997, there has not been and will not at closing be any
changes in the financial condition or operation of Seller, except changes in the
ordinary course of business, which changes have not in the aggregate been
materially adverse to Buyer's interests.

         2.03 - Compliance With Laws

         Seller represents that, to the best of its knowledge, it has complied
with, and is not in violation of any applicable federal, state or local
statutes, laws or regulations, affecting the assets or operation of the business
of Seller, both in Mexico and in the United States.

         2.04 - No Breach or Violation

         The consummation of the transaction contemplated by this Agreement
shall not result in or constitute any of the following: (i) A breach of any term
or provision of this Agreement; (ii) A default or event that, upon notice or
lapse of time or both, would be a default, breach or violation of the Articles
of Incorporation or Bylaws of Seller, or any lease, license, promissory note,
contract, commitment or other agreement, instrument or arrangement to which
Seller is a party; (iii) An event that would permit any party to terminate any
agreement.

         2.05 - Authority

         Seller has the right, power, legal capacity and authority to enter into
and perform its respective obligations under this Agreement, subject only to its
Board of Directors approval, which should be secured prior to closing.

                                      -4-

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         2.06 - Full Disclosure

         None of the representations and warranties made by Seller, hereunder,
or on its behalf, contains or shall contain any untrue statement of material
fact, or omits or shall omit any material fact, the omission of which would be
misleading.

         ARTICLE 3 - Representations and Warranties of Buyer

         Buyer represents and warrants that: (i) Organization: Buyer is a
corporation duly organized, validly existing, and in good standing under the
laws of Nevada, has all necessary corporate powers to own and sell its
properties and carry on business as now owned and operated by it and is in good
standing in the State of Nevada; (ii) Pre-existing Relationship: Buyer has a
pre-existing business relationship with Seller of a nature and duration that has
enabled it to evaluate the business and financial circumstances of Seller and
the risks and merits of this acquisition.

         ARTICLE 4 - Obligations Before Closing

         4.01 - Seller's Covenants

         Seller covenants that from the date of this Agreement until the
closing: (i) Access to Information: Buyer and its representatives shall have
full access during all business hours to all properties, books, accounts,
records, contracts, and documents of, or relating to the assets and property of
Seller being sold hereunder; (ii) Conduct of Business: Seller shall carry on its
business and activities diligently and in substantially the same manner as it
previously has been carried on, and shall not institute or use any unusual or
novel methods of manufacture, purchase, sale, lease, management, accounting or
operation that shall vary materially from those methods used by Seller as of the
date of this Agreement.

         4.02 - Warranties at Closing

         Representations and warranties of Seller and Buyer set forth in this
Agreement, shall also be true and correct as of the closing date as if made on
that date.

         ARTICLE 5 - Conditions Precedent to Buyers Performance

         5.01 - Conditions

         The obligations of Buyer to purchase the assets under this Agreement
are subject to the satisfaction, at or before closing, of all of the conditions
set out below in this Article 5. Seller may waive any or all of those conditions
in whole or in part without prior notice.

                                      -5-
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         5.02 - Accuracy of Representations

         Accept as otherwise set forth in this Agreement, all representations
and warranties by Seller in this Agreement shall be true on and as of the
closing date as though made at that time.

         5.03 - Performance of Seller

         Seller shall have performed, satisfied and complied with all covenants,
agreements and conditions required by this Agreement to be performed or complied
with by it on or before the closing date. During the period from execution of
this Agreement by both parties to the closing date, there shall not have been
any material adverse change in the financial condition other than previously
disclosed or the results of operations of Seller and Seller shall not have
sustained any material loss or damage to its assets, whether or not insured,
that materially affects its ability to conduct a material part of its business.

         5.04 - Absence of Litigation

         No action, suit or proceeding other than previously disclosed before
any court or any governmental body or authority, pertaining to the transaction
contemplated by this Agreement, shall have been instituted or threatened on or
before closing date.

         5.05 - Consents

         All necessary agreements and consents to the consummation of the
transaction contemplated by this Agreement, if any, shall have been obtained by
Seller and delivered to Buyer at or before closing.

         ARTICLE 6 - Conditions Precedent to Seller's Performance

         6.01 - Conditions

         The obligations of Seller to sell and transfer the assets under this
Agreement are subject to the satisfaction, at or before the closing, of all the
following conditions in this Article 6.

         6.02 - Accuracy of Representations

         Except as otherwise set forth in this Agreement, all representations
and warranties by Buyer in this Agreement shall be true on and as of the closing
date as though made at that time.

         6.03 - Buyers Warranties

         All representations and warranties by Buyer in this Agreement shall be
true on and as of the closing date as though such representations and warranties
were made on and as of that date.

                                      -6-
<PAGE>

         6.04 - Absence of Litigation

         No action, suit or proceeding before any court or any governmental body
or authority, pertaining to the transaction contemplated by this Agreement,
shall have been instituted or threatened on or before closing date.

         6.05 - Performance of Buyer

         Buyer shall have performed, satisfied and complied with all covenants,
agreements and conditions required by this Agreement to be performed or complied
with by it on or before the closing.

         6.06 - Bankruptcy

         In the event of bankruptcy, receivership or insolvency by the Buyer,
the Seller shall succeed to the rights and or position in the subject property
and or any subsequent contracts that may have been entered into for the
development of the property. Neither party shall assign or sell their interest
in this Agreement without the other party's consent, which shall not be
unreasonably withheld. The parties also agree to enter into a formal buy & sell
agreement at the earliest possible date.

         6.07 - Consents

         All necessary agreements and consents to the consummation of the
transaction contemplated by this Agreement, if any, shall have been obtained by
Seller and delivered to Buyer at or before closing.

         ARTICLE 7 - The Closing

         7.01 - Closing

         The Closing of the purchase and sale described herein shall take place
on or before April 30, 2001 at 10:00 A.M. Pacific Time, at the offices of Seller
480 Camino del Rio South, San Diego, California or at another time and place
agreeable to the parties.

         7.02 - Seller's Obligations At the Closing

         Seller shall deliver or cause to be delivered to Buyer: (i) Instruments
of placement of all assets or other property of SELLER being acquired hereunder
by Buyer into an escrow, with title being available subject only to receipt by
Seller of full payment pursuant to this Agreement.

         7.03 - Buyers Obligations

         Buyer shall execute and deliver to Seller: (i) Convertible Preferred
Shares in paragraph 1.02 of this Agreement in a form acceptable to Seller.

                                      -7-
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         ARTICLE 8 - Costs

         8.01 - Expenses

         Each of the parties shall pay all costs and expenses incurred or to be
incurred by it in negotiation and preparation of this Agreement and in closing
and carrying out the transactions contemplated by this Agreement.

         ARTICLE 9 - Form of Agreement

         9.01 - Headings

         The Subject Headings of the paragraphs and subparagraphs of this
Agreement are included for purposes of convenience only, and shall not affect
the construction or interpretation of any of its provisions.

         9.02 - Modification and Waiver

         This Agreement constitutes the agreement between the parties pertaining
to the subject matter contained in it and supersedes all prior and
contemporaneous agreements, representations, and understandings of the parties.
No supplement, modification, or amendment for this Agreement shall be binding
unless executed in writing by all the parties. No Waiver of any of the
provisions of this Agreement shall be deemed, or shall constitute, a Waiver of
any other provisions, whether or not similar, nor shall any Waiver constitute a
continuing Waiver. No Waiver shall be binding unless executed in writing by the
party making the Waiver.

         9.03 - Execution of the Agreement

         This Agreement may be executed simultaneously in one or more
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.

         ARTICLE 10 - Parties

         10.01 - Rights of Parties

         Nothing in this Agreement, whether express or implied, is intended to
confer any rights or remedies under or by reason of this Agreement on any
persons other than the parties to it and their respective successors and
assigns, nor is anything in this Agreement intended to relieve or discharge the
obligation or liability of any third persons to any party to this Agreement, nor
shall any provisions give any third persons any right of subrogation or action
over or against any party to this Agreement.

         10.02 - Assignment

         This Agreement shall be binding on, and shall inure to the benefit of
the parties to it and their respective heirs, legal representatives, successors,
and assigns; provided, however, Buyer may not assign any of its rights under it,
except to a wholly owned subsidiary corporation of Buyer. No such assignment by
Buyer to its wholly owned subsidiary shall relieve Buyer of any of its
obligations or duties under this Agreement.

                                      -8-
<PAGE>

         ARTICLE 11 - Remedies

         11.01 - Arbitration

         Any controversy or claim arising out of or relating to this Agreement,
or the making, performance, or interpretation thereof, shall be settled by
arbitration in San Diego, California in accordance with the Rules of the
American Arbitration Association then existing, and judgement on the arbitration
award may be entered in any court having jurisdiction over the subject matter of
the controversy.

         11.02 - Time is of the Essence

         Time is of the Essence in this Agreement.

         ARTICLE 12 - Nature and Survival of Representations and Obligations

         12.01 - Effect of Closing

         All representations, warranties, covenants, and agreements of the
parties contained in this Agreement, or in any instrument, certificate, opinion
or other writing provided for in it, shall survive the closing.

         ARTICLE 13 - Notices

         All notices, demands and other communications under this Agreement
shall be in writing and shall be deemed to have been duly given on the date of
service if served personally on the party to whom notice is to be given, or on
the third day after mailing if mailed to the party to whom notice is to be
given, by first class mail, registered or certified, postage prepaid, and
properly addressed as follows:

To Seller:                 Mr. Michael Sunstein
                           Inmobilaria Plaza Baja California, S.A.
                           480 Camino del Rio South, Suite 140
                           San Diego, California, 92108

To Buyer:                  Mr. Mervyn Phelan
                           Senior Care International, S.A de C.V.
                           410 Broadway-2nd Floor
                           Laguna Beach, California  92651

         Either party may change its address for purposes of this paragraph by
giving the other party written notice of the new address in the manner set forth
above.

         ARTICLE 14 - Governing Law

         This Agreement shall be construed in accordance with, and governed by,
the laws of the State of California.

                                      -9-

<PAGE>

         IN WITNESS WHEREOF, the parties to this Agreement have duly executed it
on the 30th day of April 2001.

SELLER:
         /S/ Michael Sunstein
         ------------------------------
BY:      Michael Sunstein, President
         Inmobilaria Plaza Baja California, S.A.

BUYER:
         /S/ Mervyn Phelan
         ------------------------------
BY:      Mervyn Phelan, President
         Senior Care International S.A. de C.V. .

                                      -10-<PAGE>
                                                                     EXHIBIT 4.1

                               ORC HOLDINGS, LTD
                         EMPLOYEE SHARE OWNERSHIP PLAN

Adopted by the Directors of the Company on 17 May 2001

Approved by the Inland Revenue (reference A1290) on 15 June 2001
<PAGE>

         RULES OF THE ORC HOLDINGS, LTD EMPLOYEE SHARE OWNERSHIP PLAN

1.   DEFINITIONS

2.   PURPOSE OF THE PLAN

3.   ELIGIBILITY OF INDIVIDUALS

4.   PARTICIPATION ON SAME TERMS

5.   FREE SHARES (PART A)

6.   PARTNERSHIP SHARES (PART B)

7.   MATCHING SHARES (PART C)

8.   COMPANY RECONSTRUCTIONS

9.   RIGHTS ISSUES

APPENDIX A     FREE SHARE AGREEMENT

APPENDIX B     PARTNERSHIP SHARE AGREEMENT
<PAGE>

1.    DEFINITIONS

1.1 The following words and expressions have the following meanings:

"Accumulation Period"    in relation to Partnership Shares, the period of not
                         more than 12 months during which the Trustees
                         accumulate a Qualifying Employee's Partnership Share
                         Money before acquiring Partnership Shares or repaying
                         it to the employee

"Acquisition Date"       in relation to Partnership Shares, the meaning given by
                         paragraph 42(3) of the Schedule

"Associated Company"     the same meaning as in section 416 of ICTA 1988

"Award Date"             in relation to Free Shares or Matching Shares, the date
                         on which such Shares are awarded

"Award"                  (a) in relation to Free Shares and Matching Shares, the
                         appropriation of Free Shares and Matching Shares in
                         accordance with the Plan; and

                         (b) in relation to Partnership Shares, the acquisition
                         of Partnership Shares on behalf of Qualifying Employees
                         in accordance with the Plan

"Capital Receipt"        the same meaning as in paragraph 79 of the Schedule

"Close Company"          the same meaning as in section 414 of ICTA 1988

"the Company"            ORC Holdings, Ltd (company number 3226024)

Connected Company        the same meaning as in paragraph 16(4) of the Schedule

"Control"                the same meaning as in section 840 of ICTA 1988

"the Deed"               ORC International Employee Share Trust

"Free Share Agreement"   an agreement in the terms set out in Appendix A
<PAGE>

"Free Shares"            Shares awarded under Part A of the Plan which are
                         subject to the Plan

"Group Plan"             the plan as established by ORC Holdings Limited and
                         extending to its Subsidiaries which are Participating
                         Companies

"Holding Period"         (a) in relation to Free Shares, the period specified by
                         the Company as mentioned in Rule 5.6;

                         (b) in relation to Matching Shares, the period
                         specified by the Company as mentioned in Rule 7.6

"ICTA 1988"              the Income and Corporation Taxes Act 1988

"Initial Market Value"   the Market Value of a Share on an Award Date. Where the
                         Share is subject to a restriction or risk of
                         forfeiture, the Market Value shall be determined
                         without reference to that restriction or risk

"Market Value"           on any day the Market Value of a Share determined in
                         accordance with the provisions of Part VIII of the
                         Taxation of Chargeable Gains Act 1992 and agreed for
                         the purposes of the Plan with the Inland Revenue Shares
                         Valuation Division on or before that day

"Matching Shares"        Shares awarded under Part C of the Plan and which are
                         subject to the Plan

"Material Interest"      the same meaning as in paragraph 15 of the Schedule

"NICs"                   National Insurance Contributions

"Parent Company"         Opinion Research Corporation (a company incorporated in
                         the state of Delaware in the United States of America)

"Participant"            an individual who has received under the Plan an Award
                         of Free Shares, Matching Shares or Partnership Shares

"Participating Company"  the Company and such of its Subsidiaries as have
                         executed deeds of adherence to the Plan under clause 16
                         of the Trust Deed
<PAGE>

"Partnership Shares"          Shares awarded under Part B of the Plan and which
                              are subject to the Plan

"Partnership Share Agreement" an agreement in the terms set out in Appendix B

"Partnership Share Money"     money deducted from a Qualifying Employee's Salary
                              pursuant to a Partnership Share Agreement and held
                              by the Trustees to acquire Partnership Shares or
                              to be returned to such a person

"PAYE"                        income tax to be accounted for under the
                              provisions of chapter V part V ICTA 1988

"the Plan"                    ORC International Employee Share Ownership Plan

"Plan Shares"                 (a) Free Shares, Matching Shares or Partnership
                              Shares awarded to Participants, and

                              (b) shares in relation to which paragraph 115(5)
                              (company reconstructions: new shares) of the
                              Schedule applies

                              that remain subject to the Plan

"Plan Termination Notice"     a notice issued under paragraph 120 of the
                              Schedule

"Qualifying Corporate
 Bond"                        the same meaning as in section 117 of the Taxation
                              of Chargeable Gains Act 1992

"Qualifying Employee"         an employee who must be invited to participate in
                              an award in accordance with Rule 3.5 and any
                              employee who the Company has invited in accordance
                              with Rule 3.6

"Qualifying Period"           (a) in the case of Free Shares 3 months before the
                              Award is made.

                              (b) in the case of Partnership Shares and Matching
                              Shares 3 months before the start of the
                              Accumulation Period

"Redundancy"                  the same meaning as in the Employment Rights Act
                              1996
<PAGE>

"Relevant Employment"    employment by the Company or any Associated Company

"Retirement Age"         the age of fifty years

"Salary"                 the same meaning as in paragraph 48 of the Schedule

"the Schedule"           Schedule 8 to the Finance Act 2000

"Shares"                 $0.01 shares in the common stock of the Parent Company
                         which comply with the conditions set out in paragraph
                         59 of the Schedule

"Subsidiary"             any company which is for the time being under the
                         Control of the Company

"Tax Year"               a year beginning on 6 April and ending on the following
                         5 April

"the Trustees"           the trustees or trustee of the Plan

"the Trust Fund"         all assets transferred to the Trustees to be held on
                         the terms of the Trust Deed and the assets from time to
                         time representing such assets, including any
                         accumulations of income

"the Trust Period"       the period of 80 years beginning with the date of the
                         Deed

1.2  References to any Act, or Part, Chapter, or section (including ICTA 1988)
     shall include any statutory modification, amendment or re-enactment of that
     Act, for the time being in force.

1.3  Words of the feminine gender shall include the masculine and vice versa and
     words in the singular shall include the plural and vice versa unless, in
     either case, the context otherwise requires or it is otherwise stated.

2.   PURPOSE OF THE PLAN

     The purpose of the Plan is to enable employees of ORC Holdings, Ltd and its
     Subsidiaries to acquire shares in Opinion Research Corporation which give
     them a continuing stake in that company.
<PAGE>

3.     ELIGIBILITY OF INDIVIDUALS

3.1  Subject to rules 3.2, 3.3 and 3.4, individuals are eligible to participate
     in an Award only if:

     (a)  they are employees of ORC Holdings, Ltd or a Participating Company

     (b)  they have been such employees at all times during any Qualifying
          Period;

     (c)  they are eligible on the date(s) set out in paragraph 13(1) of the
          Schedule; and

     (d)  they do not fail to be eligible under either or both Rules 3.2 or 3.3.

3.2  Individuals are not eligible to participate in an Award of Shares if they
     have, or within the preceding twelve months have had, a Material Interest
     in:

     (a)  a Close Company whose Shares may be appropriated or acquired under
          the Plan; or

     (b)  a company which has Control of such a company or is a member of a
          consortium which owns such a company.

3.3  Individuals are not eligible to participate in an Award of Free Shares in
     any Tax Year if in that Tax Year:

     (a)  they have been awarded shares under an approved profit sharing scheme
          (within the meaning of section 186 and schedule 9 ICTA 1988)
          established by the Company or a Connected Company, or are to be
          awarded such shares at the same time; or

     (b)  they have received (or are to receive at the same time) an Award under
          another plan established by the Company or a Connected Company and
          approved under the Schedule, or if they would have received such an
          Award but for their failure to meet a performance target
<PAGE>

3.4  Individuals are not eligible to participate in an Award of Partnership
     Shares or Matching Shares in any Tax Year if in that Tax Year they have
     received (or are to receive at the same time) an Award under another plan
     established by the Company or a Connected Company (as defined in paragraph
     16(4) of the Schedule) and approved under the Schedule, or if they would
     have received such an Award but for their failure to meet a performance
     target.

Employees who must be invited to participate in Awards

3.5  Individuals shall be eligible to receive an Award of Shares under the Plan
     if they meet the requirements in Rule 3.1 and are chargeable to income tax
     in respect of their employment under Case I of Schedule E.
     In this case they shall be invited to participate in any Awards of Free
     Shares, Partnership Shares or Matching Shares as are set out in the Plan.

Employees who may be invited to participate in Awards

3.6  The Company may also invite any employee who meets the requirements in Rule
     3.1 to participate in any Award of Free Shares, Partnership Shares or
     Matching Shares as are set out in the Plan.

4.     PARTICIPATION ON SAME TERMS

4.1  Every Qualifying Employee shall be invited to participate in an Award on
     the same terms. All who do participate in an Award shall do so on the same
     terms.

4.2  The Company may make an Award of Free Shares to Qualifying Employees by
     reference to their remuneration, length of service or hours worked.
<PAGE>

                                    PART A

5.     FREE SHARES

5.1  Every Qualifying Employee shall enter into an agreement with the Company (a
     "Free Share Agreement") in the terms of the draft in Appendix A to these
     Rules.

5.2  The Trustees, acting with the prior consent of the Company, may from time
     to time award Free Shares.

5.3  The number of Free Shares to be awarded by the Trustees to each Qualifying
     Employee on an Award Date shall be determined by the Company in accordance
     with this Rule.

     Maximum annual Award

5.4  The Initial Market Value of the Shares awarded to a Qualifying Employee in
     any Tax Year shall not exceed (Pounds)3,000, or such greater sum as may
     from time to time be specified by paragraph 24 of the Schedule.

     Holding Period for Free Shares

5.5  The Company shall, in relation to each Award Date, specify a Holding Period
     throughout which a Participant shall be bound by the terms of the Free
     Share Agreement.

5.6  The Holding Period shall, in relation to each Award, be a specified period
     of 3 years, beginning with the Award Date and shall be the same for all
     Participants who receive an Award at the same time. The Holding Period
     shall not be increased in respect of Free Shares already awarded under the
     Plan.

5.7  A Participant may during the Holding Period direct the Trustees:

     (a)  to accept an offer for any of their Free Shares if the acceptance or
          agreement shall result in a new holding being equated with those
          original shares for the purposes of capital gains tax; or

     (b)  to accept an offer of a Qualifying Corporate Bond (whether alone or
          with other assets or cash or both) for their Free Shares if the offer
          forms part of such a general offer as is mentioned in paragraph (c);
          or
<PAGE>

     (c)  to accept an offer of cash, with or without other assets, for their
          Free Shares if the offer forms part of a general offer which is made
          to holders of shares of the same class as their shares, or to holders
          of shares in the same company and which is made in the first instance
          on a condition such that if it is satisfied the person making the
          offer shall have control of that company, within the meaning of
          section 416 ICTA 1988; or

     (d)  to agree to a transaction affecting their Free Shares or such of them
          as are of a particular class, if the transaction would be entered into
          pursuant to a compromise, arrangement or scheme applicable to or
          affecting;

          (i)   all of the ordinary share capital of the company or, as the case
                may be, all the shares of the class in question; or

          (ii)  all the shares, or all the shares of the class in question,
                which are held by a class of shareholders identified otherwise
                than by reference to their employment or their participation in
                a plan approved under the Schedule.
<PAGE>

                                    PART B

6.   PARTNERSHIP SHARES

6.1  The Company may at any time invite every Qualifying Employee to enter into
     an agreement with the Company (a "Partnership Share Agreement") in the
     terms of the draft in Appendix B to these Rules.

Maximum amount of deductions

6.2  The amount of Partnership Share Money deducted from an employee's Salary
     shall not exceed (Pounds)125 in any month, or such greater sum as may from
     time to time be specified by paragraph 36 of the Schedule. If the Salary is
     not paid monthly, the specified cash limit shall be calculated
     proportionately.

6.3  The amount of Partnership Share Money deducted from an employee's Salary
     over an Accumulation Period shall not exceed 10% of the total of the
     payments of Salary made to such employee over that Accumulation Period, or
     such higher percentage as may from time to time be specified by paragraph
     36 of the Schedule.

6.4  Any amount deducted in excess of that allowed by Rule 6.2 or 6.3 shall be
     paid over to the employee, subject to deduction of both income tax under
     PAYE and NICs, as soon as practicable.

Minimum amount of deductions

6.6  The minimum amount to be deducted under the Partnership Share Agreement in
     any month shall be the same in relation to all Partnership Share Agreements
     entered into in response to invitations issued on the same occasion. It
     shall not be greater than (Pounds)10.

Notice of possible effect of deductions on benefit entitlement

6.7  Every Partnership Share Agreement shall contain a notice under paragraph 38
     of the Schedule.

Restriction imposed on number of Shares awarded

6.8  The Company may specify the maximum number of Shares to be included in an
     Award of Partnership Shares.

6.9  The Partnership Share Agreement shall contain an undertaking by the Company
     to notify each Qualifying Employee of any restriction on the number of
     Shares to be included in an Award.

6.10 The notification in Rule 6.9 above shall be given before the beginning of
     the Accumulation Period relating to the Award.
<PAGE>

6.11 The Trustees shall acquire Shares on behalf of the Qualifying Employee, on
     the Acquisition Date, using the Partnership Share Money.

6.12 The number of Shares acquired on behalf of each Participant shall be
     determined by reference to the lower of:

     (a)  the Market Value of the Shares at the beginning of the Accumulation
          Period; and

     (b)  the Market Value of the Shares on the Acquisition Date.

6.13 If a transaction occurs during an Accumulation Period which results in a
     new holding of Shares being equated for the purposes of capital gains tax
     with any of the Shares to be acquired under the Partnership Share
     Agreement, the employee may agree that the Partnership Share Agreement
     shall have effect after the time of that transaction as if it were an
     agreement for the purchase of shares comprised in the new holding.

Surplus Partnership Share Money

6.14 Any surplus Partnership Share Money remaining after the acquisition of
     Shares by the Trustees:

     (a)  may, with the agreement of the Participant, be carried forward to the
          next Accumulation Period; and

     (b)  in any other case, shall be paid over to the Participant, subject to
          both deduction of income tax under PAYE and NICs, as soon as
          practicable.

Scaling down

6.15 If the Company receives applications for Partnership Shares exceeding the
     Award maximum determined in accordance with Rule 6.8 then the following
     steps shall be taken in sequence until the excess is eliminated.

Step 1.   the excess of the monthly deduction chosen by each applicant over
          (Pounds)10 shall be reduced pro rata;

Step 2.   all monthly deductions shall be reduced to (Pounds)10;

Step 3.   applications shall be selected by lot, each based on a monthly
          deduction of (Pounds)10.

     Each application shall be deemed to have been modified or withdrawn in
     accordance with the foregoing provisions, and each employee who has applied
     for Partnership Shares shall be notified of the change.
<PAGE>

Withdrawal from Partnership Share Agreement

6.16 An employee may withdraw from a Partnership Share Agreement at any time by
     notice in writing to the Company. Unless a later date is specified in the
     notice, such a notice shall take effect 30 days after the Company receives
     it. Any Partnership Share Money then held on behalf of an employee shall be
     paid over to that employee as soon as practicable. This payment shall be
     subject to income tax under PAYE and NICs.

Repayment of Partnership Share Money on withdrawal of approval or Termination

6.17 If approval to the Plan is withdrawn or a Plan Termination Notice is issued
     in respect of the Plan, any Partnership Share Money held on behalf of
     employees shall be repaid to them as soon as practicable, subject to
     deduction of income tax under PAYE, and NICs.
<PAGE>

                                    PART C

7.   MATCHING SHARES

7.1  The Partnership Share Agreement sets out the basis on which a Participant
     is entitled to Matching Shares in accordance with this Part of the Rules

General requirements for Matching Shares

7.2  Matching Shares shall:

     (a)  be Shares of the same class and carrying the same rights as the
          Partnership Shares to which they relate;

     (b)  be awarded on the same day as the Partnership Shares to which they
          relate are acquired on behalf of the Participant; and

     (c)  be awarded to all Participants on exactly the same basis.

Ratio of Matching Shares to Partnership Shares

7.3  The Partnership Share Agreement shall specify the ratio of Matching Shares
     to Partnership Shares for the time being offered by the Company and that
     ratio shall not exceed 2:1. The Company may vary the ratio before
     Partnership Shares are acquired.  Employees shall be notified of the terms
     of any such variation before the Partnership Shares are awarded under the
     Partnership Share Agreement.

7.4  If the application of the ratio specified in the Partnership Share
     Agreement does not result in the award of a whole number of Matching
     Shares, as many Matching Shares as possible shall be awarded and those
     Partnership Shares that are thereby unmatched shall be carried forward and
     matched at the next available opportunity.

Holding Period for Matching Shares

7.5  The Company shall, in relation to each Award Date, specify a Holding Period
     throughout which a Participant shall be bound by the terms of the
     Partnership Share Agreement.

7.6  The Holding Period shall, in relation to each Award, be a specified period
     of 3 years beginning with the Award Date and shall be the same for all
     Participants who receive an Award at the same time. The Holding Period
     shall not be increased in respect of Matching Shares awarded under the
     Plan.
<PAGE>

7.7  A Participant may during the Holding Period direct the Trustees:

     (a)  to accept an offer for any of their Matching Shares if the acceptance
          or agreement shall result in a new holding being equated with those
          original Shares for the purposes of capital gains tax; or

     (b)  to accept an offer of a Qualifying Corporate Bond (whether alone or
          with other assets or cash or both) for their Matching Shares if the
          offer forms part of such a general offer as is mentioned in paragraph
          (c); or

     (c)  to accept an offer of cash, with or without other assets, for their
          Matching Shares if the offer forms part of a general offer which is
          made to holders of shares of the same class as their Shares or to the
          holders of shares in the same company, and which is made in the first
          instance on a condition such that if it is satisfied the person making
          the offer shall have control of that company, within the meaning of
          section 416 of ICTA 1988; or

     (d)  to agree to a transaction affecting their Matching Shares or such of
          them as are of a particular class, if the transaction would be entered
          into pursuant to a compromise, arrangement or scheme applicable to or
          affecting;

          (i)  all of the ordinary share capital of the company or, as the case
               may be, all the shares of the class in question; or

          (ii) all the shares, or all the shares of the class in question, which
               are held by a class of shareholders identified otherwise than by
               reference to their employment or their participation in a plan
               approved under the Schedule.

8.   COMPANY RECONSTRUCTIONS

8.1  The following provisions of this Rule apply if there occurs in relation to
     any of a Participant's Plan Shares (referred to in this Rule as "the
     Original Holding"):

     (a)  a transaction which results in a new holding (referred to in this Rule
          as "the New Holding") being equated with the Original Holding for the
          purposes of capital gains tax; or

     (b)  a transaction which would have that result but for the fact that what
          would be the new holding consists of or includes a Qualifying
          Corporate Bond.
<PAGE>

8.2  If an issue of Shares of any of the following description (in respect of
     which a charge to income tax arises) is made as part of a company
     reconstruction, those Shares shall be treated for the purposes of this Rule
     as not forming part of the New Holding:

     (a)  redeemable shares or securities issued as mentioned in section
          209(2)(c) of ICTA 1988;

     (b)  share capital issued in circumstances such that section 210(1) of ICTA
          1988 applies; or

     (c)  share capital to which section 249 of ICTA 1988 applies.

8.3  In this Rule:

     "Corresponding Shares" in relation to any New Shares, means the Shares in
     respect of which the New Shares are issued or which the New Shares
     otherwise represent;

     "New Shares" means shares comprised in the New Holding which were issued in
     respect of, or otherwise represent, shares comprised in the Original
     Holding.

8.4  Subject to the following provisions of this Rule, references in this Plan
     to a Participant's Plan Shares shall be respectively construed, after the
     time of the company reconstruction, as being or, as the case may be, as
     including references to any New Shares.

8.5  For the purposes of the Plan:

     (a)  a company reconstruction shall be treated as not involving a disposal
          of Shares comprised in the Original Holding; and

     (b)  the date on which any New Shares are to be treated as having been
          appropriated to or acquired on behalf of the Participant

     shall be that on which Corresponding Shares were so appropriated or
     acquired.

8.6  In the context of a New Holding, any reference in this Rule to shares
     includes securities and rights of any description which form part of the
     New Holding for the purposes of Chapter II of Part IV of the Taxation of
     Chargeable Gains Act 1992.
<PAGE>

9    RIGHTS ISSUES

9.1  Any shares or securities allotted under clause 12 of the Trust Deed_shall
     be treated as Plan Shares identical to the shares in respect of which the
     rights were conferred. They shall be treated as if they were awarded to or
     acquired on behalf of the Participant under the Plan in the same way and at
     the same time as those shares.

9.2  Rule 9.1 does not apply:

     (a)  to shares and securities allotted as the result of taking up a rights
          issue where the funds to exercise those rights were obtained otherwise
          than by virtue of the Trustees disposing of rights in accordance with
          this rule; or

     (b)  where the rights to a share issue attributed to Plan Shares are
          different from the rights attributed to other ordinary shares of the
          company.
<PAGE>

APPENDIX A: FREE SHARE AGREEMENT

          PLEASE READ THE WHOLE OF THE AGREEMENT BEFORE SIGNING BELOW

This agreement is between:

<TABLE>
<CAPTION>
----------------------------------------------------------------------------------------------------------
<S>                                                           <C>
           Participant ("the Participant")                              Company ("the Company")
Name:                                                         Name: ORC Holdings, Ltd
Home Address:                                                 Registered Address: 1 Islington High Street
                                                                                  London N1 9AH

Payroll Number:                                               Registered Number: 3226024
-----------------------------------------------------------------------------------------------------------
</TABLE>

This agreement sets out the terms on which the Participant agrees to take part
under the terms of the Plan and is subject to the rules of the Plan. The
definitions in the Plan Rules apply to this agreement:

PARTICIPANT

1.  I agree to accept the Free Shares in Opinion Research Corporation awarded to
    me under the Plan.

2.  I agree to leave the Free Shares in the hands of the Trustees, and not to
    assign, charge or otherwise dispose of my beneficial interest in the shares
    for the whole of the Holding Period of 3 years

3.  I have read this agreement and agree to be bound by it and by the rules of
    the Plan.

COMPANY

4.  The Company agrees to arrange for shares in Opinion Research Corporation to
    be awarded and bought for me, according to the rules of the Plan.

<TABLE>
<S>                                                                           <C>
              Signature: _________________________(employee)                  Date:   ___ / ___ / _____

              Signature: __________________________(for ORC Holdings, Ltd)    Date:   ___ / ___ / _____
</TABLE>
<PAGE>

Rights and Obligations

1.   I agree that taking part in the Plan does not affect my rights,
     entitlements and obligations under my contract of employment, and does not
     give me any rights or additional rights to compensation or damages if my
     employment ceases.

2.   I may ask the Trustees for my Free Shares at any time after the end of the
     Holding Period, but I may have to pay income tax and National Insurance
     Contributions when they are taken out of the Plan.

3.   I agree to allow the Trustees to sell some or all of my shares to pay any
     income tax and National Insurance Contributions in respect of my shares
     ceasing to be subject to the Plan, unless I provide them in advance with
     sufficient funds to pay these amounts.

4.   If there is a rights issue, I agree to allow the Trustees to sell some of
     the rights attached to my shares in the Plan, to exercise the rights
     attached to other shares held by me in the Plan.

5.   I can at any time withdraw from this agreement, by writing to my employer.

6.   I agree that withdrawal from this agreement will not affect the terms on
     which I agreed to accept any shares that have already been awarded to or
     bought for me under the terms of the Plan.

7.   I understand that my obligations during the Holding Period will end:
a)   if I cease to be in Relevant Employment,
b)   if the Company terminates the Plan in accordance with Clause 23 of the Deed
     and I have consented to the transfer of the Shares to me.

8.   I understand that my obligations under the Holding Period are subject to:
a)   the right of the trustees to sell my shares to meet PAYE obligations;
b)   the Trustees accepting at my direction an offer for my shares in accordance
     with the Plan.
<PAGE>

APPENDIX B: PARTNERSHIP SHARE AGREEMENT

          PLEASE READ THE WHOLE OF THE AGREEMENT BEFORE SIGNING BELOW

This agreement is between:
<TABLE>
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------------------
<S>                                         <C>                                          <C>
           Participant ("the Participant")            Company ("the Company")            Trustees ("the Trustee")
Name:                                       Name: ORC Holdings, Ltd                      Name : ORC Employee Trustees Limited
Home Address:                               Registered Address: 1 Islington High Street  Registered Address: 1 Islington High Street
                                                                London N1 9AH                                London N1 9AH
Payroll Number:                             Registered Number: 3226024
------------------------------------------------------------------------------------------------------------------------------------
</TABLE>
This agreement sets out the terms on which the Participant agrees to buy shares
under the terms of the Plan and is subject to the rules of the Plan. The
definitions in the Plan Rules apply to this agreement:

NOTICE TO PARTICIPANT ABOUT POSSIBLE EFFECT ON BENEFITS

Deductions from your pay to buy partnership shares under this agreement may
affect your entitlement to or the level of, some contributory social security
benefits, statutory maternity pay and statutory sick pay.

They may also have a similar effect in respect of any contributory social
security benefit paid to your wife or husband.

With this agreement you should have been given information on the effect of
deductions from your pay to buy partnership shares on entitlement to social
security benefits, statutory sick pay and statutory maternity pay. The effect is
particularly significant if your earnings are brought below the lower earnings
limit for National Insurance purposes, and is explained in the information: it
is therefore important that you read it. If you have not been given a copy, ask
your employer for it. Otherwise a copy may be obtained from any office of the
Inland Revenue, the Department of Social Security, or, in Northern Ireland, the
Department for Social Development. You should take the information you have been
given into account in deciding whether to buy Partnership Shares.

PARTICIPANT

1.   I agree to allow my employer to deduct the following amount per month from
     my Salary:

--------------------------------------------------------------------------------
Insert amount between ((Pounds)10) and (Pounds)125 (per month) and not more than
10% of salary my salary
--------------------------------------------------------------------------------
--------
(Pounds)
--------

2.   I agree that the Trustee will accumulate my deductions from the quarter
     from [      ] to [       ] and buy Partnership Shares in Opinion Research
     Corporation for me after the end of the quarter and each quarter thereafter

3.   I agree to accept Matching Shares in Opinion Research Corporation awarded
     to me under the Plan and leave them in the hands of the Trustees, and not
     to assign, charge or otherwise dispose of my beneficial interest in the
     shares for the whole of the Holding Period of 3 years

4.   I understand that shares may fall in value as well as rise.

5.   I have read this agreement and agree to be bound by it and by the rules of
     the Plan.

COMPANY

6.   The Company agrees to arrange for shares in Opinion Research Corporation]
     to be bought for me, according to the rules of the Plan.

7.   The Company agrees to provide 3 Matching Shares for every 17 Partnership
     Shares.

8.   The Company undertakes to notify me of any restriction on the number of
     Partnership Shares available in the (or each) Award.
<PAGE>

TRUSTEES

9.   The Trustees agree to keep my Salary deductions in [insert name of bank/
     building society] until they are used to buy shares in Opinion Research
     Corporation for me.

<TABLE>
<S>                                                                                       <C>
                         Signature: _________________________(employee)                   Date:   ___ / ___ / _____

                         Signature: __________________________(for ORC Holdings, Ltd)     Date:   ___ / ___ / _____

                         Signature: __________________________(for Trustee)               Date:   ___ / ___ / _____
</TABLE>
<PAGE>

Rights and Obligations

1.   I agree that taking part in the Plan does not affect my rights,
     entitlements and obligations under my contract of employment, and does not
     give me any rights or additional rights to compensation or damages if my
     employment ceases.

2.   I may stop the deductions at any time, or begin them again, by writing to
     my employer, but I may not make up any amounts missed when deductions were
     stopped.

3.   I agree that the deductions from my salary, or the number of shares that I
     receive may be scaled down if the limit on the number of shares set by the
     Company for this award is exceeded.

4.   I may ask the Trustees for my Partnership Shares at any time, but I may
     have to pay income tax and National Insurance Contributions when they are
     taken out of the Plan.

5.   I agree to allow the Trustees to sell some or all of my shares to pay any
     income tax and National Insurance Contributions in respect of my shares
     ceasing to be subject to the Plan, unless I provide them in advance with
     sufficient funds to pay these amounts.

6.   I agree that any deductions not used to buy shares may be carried forward
     and added to my deductions in the following quarter.

7.   If there is a rights issue, I agree to allow the Trustees to sell some of
     the rights attached to my shares in the Plan, in order to fund the exercise
     of the rights attached to other shares held by me in the Plan.

8.   I can at any time withdraw from this agreement by writing to my employer.
     Any unused deductions will be returned to me after the deduction of any
     necessary income tax or National Insurance Contributions.

9.   I agree that withdrawal from this agreement will not affect the terms on
     which I agreed to buy shares already held for me under the Plan.

Accumulation Period

10.  This agreement shall continue until terminated by any party giving notice
     to the others.

11.  I may only restart deductions once in every 3 months.

Matching Shares

12.  The ratio of Matching Shares to Partnership Shares is 3 to 17 and may be
     varied by the Company. The circumstances and manner in which the ratio may
     be varied are [Company to specify as appropriate].

13.  If the ratio varies, the Company will notify me before the commencement of
     the quarter from which the variation is to apply.

Partnership Share Money held by Trustees

14.  The Trustees do not expect to keep the deductions in an interest-bearing
     account, but if they do, they will pay the interest to me.

<PAGE>

Holding Period: Matching Shares

15. I understand that my obligations during the Holding Period will end:
a)  if I cease to be in Relevant Employment; or
b)  if the Company terminates the Plan in accordance with Clause 23 of the Deed
    and I have consented to the transfer of the Shares to me.
16. I understand that my obligations under the Holding Period are subject
    to:
a)  the right of the Trustees to sell my shares to meet PAYE obligations; and
b)  the Trustees accepting at my direction an offer for my shares in accordance
    with the Plan

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