Document:

EX-4.12

 Exhibit 4.12 

Exclusive Business Cooperation Agreement 

This Exclusive Business Cooperation Agreement (this “Agreement”) is made and entered into by and between the following parties on
July 26, 2022 in Shenzhen, the People’s Republic of China (“China” or the “PRC”). 
 Party A: JPush Information
Consultation (Shenzhen) Co. Ltd. 
 Address: 13th Floor, Zhongjian Building, No.006 South 12 Road, High-tech Zone, Yuehai Street, Nanshan District,
Shenzhen 
 Party B: Shenzhen Hexun Huagu Information Technology Co. Ltd. 

Address: 14th Floor, Zhongjian Building, No.006 South 12 Road, High-tech Zone, Yuehai Street, Nanshan District, Shenzhen 

Each of Party A and Party B shall be hereinafter referred to as a “Party” respectively, and as the “Parties” collectively.

 Whereas, 
  

	(1)	 Party A is a wholly foreign owned enterprise established in China, and has the necessary resources to provide
technical and consulting services; 

  

	(2)	 Party B is a company established in China with exclusively domestic capital and is permitted to engage in the
business of Internet information push service and related business by relevant PRC government authorities. The businesses conducted by Party B currently and any time during the term of this Agreement are collectively referred to as the
“Principal Business”; 

  

	(3)	 Party A is willing to provide Party B with technical support, consulting services and other services on
exclusive basis in relation to the Principal Business during the term of this Agreement, utilizing its advantages in technology, human resources, and information, and Party B is willing to accept such services provided by Party A or Party A’s
designee(s) each on the terms set forth herein. 

 Now, therefore, through mutual discussion, the Parties have reached the
following agreements: 
  

	1.	 Services Provided by Party A 

 

	 	1.1	 Party B hereby appoints Party A as Party B’s exclusive services provider to provide Party B with
comprehensive business support, technical services, consulting services and other services during the term of this Agreement, in accordance with the terms and conditions of this Agreement, which may include all or part of services within the scope
of Principal Business as determined by Party A from time to time, including but not limited to research and design of computer software and hardware, development of internet technology and communication technology; technology transfer, technology
consulting, technology services and technology training. 

	 	1.2	 Party B agrees to accept all the services provided by Party A. Party B further agrees that unless with Party
A’s prior written consent, during the term of this Agreement, Party B shall not directly or indirectly accept the same or any similar services provided by any third party and shall not establish similar corporation relationship with any third
party regarding the matters contemplated by this Agreement. Party A may appoint other parties, who may enter into certain agreements described in Section 1.3 with Party B, to provide Party B with the services under this Agreement.

  

	 	1.3	 Service Providing Methodology 

 

	 	1.3.1	 Party A and Party B agree that during the term of this Agreement, where necessary, Party B may enter into
further service agreements with Party A or any other party designated by Party A, which shall provide the specific contents, manner, personnel, and fees for the specific services. 

 

	 	1.3.2	 To fulfill this Agreement, Party A and Party B agree that during the term of this Agreement, where necessary,
Party B may enter into equipment or property leases with Party A or any other party designated by Party A which shall permit Party B to use Party A’s relevant equipment or property based on the needs of the business of Party B.

  

	 	1.3.3	 Party B hereby grants to Party A an irrevocable and exclusive option to purchase from Party B, at Party
A’s sole discretion, any or all of the assets and business of Party B, to the extent permitted under PRC law, at the lowest purchase price permitted by PRC law. The Parties shall then enter into a separate assets or business transfer agreement,
specifying the terms and conditions of the transfer of the assets. 

  

	2.	 The Calculation and Payment of the Service Fees 

Both Parties agree that, with respect to the services provided by Party A to Party B, Party B shall pay an annual service fee to Party A in the
equivalent amount of certain percentage of Party B’s audited total operating income of such year. Detailed service fees shall be determined by additional written agreement, and shall be paid upon Party A’s request. Party A may, without
Party B’s consent, unilaterally adjust the service fees based on its own decision. 
  

	3.	 Intellectual Property Rights and Confidentiality Clauses 

 

	 	3.1	 Party A shall have exclusive and proprietary ownership, rights and interests in any and all intellectual
properties arising out of or created during the performance of this Agreement, including but not limited to copyrights, patents, patent applications, software, technical secrets, trade secrets and others. Party B shall execute all appropriate
documents, take all appropriate actions, submit all filings and/or applications, render all appropriate assistance and otherwise conduct whatever is necessary as deemed by Party A at its sole discretion for the purposes of vesting any ownership,
right or interest of any such intellectual property rights in Party A, and/or perfecting the protections for any such intellectual property rights in Party A. 

	 	3.2	 The Parties acknowledge that the existence and the terms of this Agreement and any oral or written information
exchanged between the Parties in connection with the preparation and performance of this Agreement are regarded as confidential information. Each Party shall maintain confidentiality of all such confidential information, and without obtaining the
written consent of the other Party, it shall not disclose any relevant confidential information to any third party, except for the information that: (a) is or will be in the public domain (other than through the receiving Party’s
unauthorized disclosure); (b) is under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders of the court or other government authorities; or (c) is required to be disclosed by any
Party to its shareholders, directors, employees, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such shareholders, directors, employees, legal counsels or financial advisors shall be bound by the
confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential information by the shareholders, director, employees of or agencies engaged by any Party shall be deemed disclosure of such confidential
information by such Party and such Party shall be held liable for breach of this Agreement. 

  

	4.	 Representations and Warranties 

 

	 	4.1	 Party A hereby represents, warrants and covenants as follows: 

 

	 	4.1.1	 Party A is a wholly foreign owned enterprise legally established and validly existing in accordance with the
laws of China. 

  

	 	4.1.2	 Party A has taken all necessary corporate actions, obtained all necessary authorizations as well as all
consents and approvals from third parties and government agencies (if required) for the execution, delivery and performance of this Agreement. Party A’s execution, delivery and performance of this Agreement do not violate any explicit
requirements under any law or regulation. 

  

	 	4.1.3	 This Agreement constitutes Party A’s legal, valid and binding obligations, enforceable against it in
accordance with its terms. 

  

	 	4.2	 Party B hereby represents, warrants and covenants as follows: 

 

	 	4.2.1	 Party B is a company legally established and validly existing in accordance with the laws of China and has
obtained and will maintain all permits and licenses for engaging in the Principal Business in a timely manner. 

  

	 	4.2.2	 Party B has taken all necessary corporate actions, obtained all necessary authorizations as well as all
consents and approvals from third parties and government agencies (if required) for the execution, delivery and performance of this Agreement. Party B’s execution, delivery and performance of this Agreement do not violate any explicit
requirements under any law or regulation. 

	 	4.2.3	 This Agreement constitutes Party B’s legal, valid and binding obligations, and shall be enforceable
against it in accordance with its terms. 

  

	5.	 Term of Agreement 

 

	 	5.1	 This Agreement shall become effective upon execution by the Parties. Unless terminated in accordance with the
provisions of this Agreement or terminated in writing by Party A, this Agreement shall remain effective. 

  

	 	5.2	 During the term of this Agreement, each Party shall renew its operation term prior to the expiration thereof so
as to enable this Agreement to remain effective. This Agreement shall be terminated upon the expiration of the operation term of a Party if the application for renewal of its operation term is not approved by relevant government authorities.

  

	 	5.3	 The rights and obligations of the Parties under Sections 3, 6, 7 and this Section 5.3 shall survive the
termination of this Agreement. 

  

	6.	 Governing Law and Resolution of Disputes 

 

	 	6.1	 The execution, effectiveness, construction, performance, amendment and termination of this Agreement and the
resolution of disputes hereunder shall be governed by the laws of China. 

  

	 	6.2	 In the event of any dispute with respect to the construction and performance of this Agreement, the Parties
shall first resolve the dispute through friendly negotiations. In the event the Parties fail to reach an agreement on the dispute within 30 days after either Party’s request to the other Party for resolution of the dispute through negotiations,
either Party may submit the relevant dispute to the South China International Economic and Trade Arbitration Commission for arbitration, in accordance with its arbitration rules. The arbitration shall be conducted in Shenzhen. The arbitration award
shall be final and binding on both Parties. 

  

	 	6.3	 Upon the occurrence of any disputes arising from the construction and performance of this Agreement or during
the pending arbitration of any dispute, except for the matters under dispute, the Parties shall continue to exercise their respective rights under this Agreement and perform their respective obligations under this Agreement. 

 

	7.	 Breach of Agreement and Indemnification 

 

	 	7.1	 If Party B conducts any material breach of any term of this Agreement, Party A shall have right to terminate
this Agreement and/or require Party B to indemnify all damages; this Section 7.1 shall not prejudice any other rights of Party A herein. 

  

	 	7.2	 Unless otherwise required by applicable laws, Party B shall not have any right to terminate this Agreement in
any event. 

 Party B shall indemnify and hold harmless Party A from any losses, injuries, obligations or
expenses caused by any lawsuit, claims or other demands against Party A arising from or caused by the services provided by Party A to Party B pursuant this Agreement, except where such losses, injuries, obligations or expenses arise from the gross
negligence or willful misconduct of Party A. 
  

	8.	 Force Majeure 

 

	 	8.1	 In the case of any force majeure events (“Force Majeure”) such as earthquake, typhoon, flood, fire,
flu, war, strikes or any other events that cannot be predicted and are unpreventable and unavoidable by the affected Party, which directly or indirectly causes the failure of either Party to perform or completely perform this Agreement, then the
Party affected by such Force Majeure shall give the other Party written notices without any delay, and shall provide details of such event within 15 days after sending out such notice, explaining the reasons for such failure of, partial or delay of
performance. 

  

	 	8.2	 If such Party claiming Force Majeure fails to notify the other Party and furnish it with proof pursuant to the
above provision, such Party shall not be excused from the non-performance of its obligations hereunder. The Party so affected by the event of Force Majeure shall use reasonable efforts to minimize the
consequences of such Force Majeure and to promptly resume performance hereunder whenever the causes of such excuse are cured. Should the Party so affected by the event of Force Majeure fail to resume performance hereunder when the causes of such
excuse are cured, such Party shall be liable to the other Party. 

  

	 	8.3	 In the event of Force Majeure, the Parties shall immediately consult with each other to find an equitable
solution and shall use all reasonable endeavours to minimize the consequences of such Force Majeure. 

  

	9.	 Notices 

  

	 	9.1	 All notices and other communications required or permitted to be given pursuant to this Agreement shall be
delivered personally or sent by registered mail, postage prepaid, by a commercial courier service or by facsimile transmission to the address of such Party set forth below. A confirmation copy of each notice shall also be sent by email. The dates on
which notices shall be deemed to have been effectively given shall be determined as follows: 

  

	 	9.1.1	 Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed
effectively given on the date of receipt or refusal at the address specified for notices. 

  

	 	9.1.2	 Notices given by e-mail, shall be deemed effectively given on the date
of successful delivery (as evidenced by the sender’s e-mail system). 

	 	9.2	 For the purpose of notices, the addresses of the Parties are as follows: 

 

			
	Party A:	  	JPush Information Consultation (Shenzhen) Co. Ltd.
		
	Address:	  	13th Floor, Zhongjian Building, No.006 South 12 Road, High-tech Zone, Yuehai Street, Nanshan District, Shenzhen;
		
	Attn:	  	Chen Guangyan
		
	Email:	  	[***]
		
	Party B:	  	Shenzhen Hexun huagu Information Technology Co. Ltd.
		
	Address:	  	14th Floor, Zhongjian Building, No.006 South 12 Road, High-tech Zone, Yuehai Street, Nanshan District, Shenzhen
		
	Attn:	  	Chen Guangyan
		
	Email:	  	[***]

  

	 	9.3	 Any Party may at any time change its address for notices by a notice delivered to the other Party in accordance
with the terms hereof. 

  

	10.	 Assignment 

  

	 	10.1	 Without Party A’s prior written consent, Party B shall not assign its rights and obligations under this
Agreement to any third party. 

  

	 	10.2	 Party B agrees that Party A may assign its obligations and rights under this Agreement to any third party and
in case of such assignment, Party A is only required to give written notice to Party B and does not need any consent from Party B for such assignment. 

  

	11.	 Severability 

In the event that one or several of the provisions of this Agreement are found to be invalid, illegal or unenforceable in any aspect in
accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Agreement shall not be affected or compromised in any aspect. The Parties shall negotiate in good faith to replace such invalid,
illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties, and the economic effect of such effective provisions shall be as close as possible to the
economic effect of those invalid, illegal or unenforceable provisions. 
  

	12.	 Amendments and Supplements 

Any amendments and supplements to this Agreement shall be in writing. The amendment agreements and supplementary agreements that have been
signed by the Parties and relate to this Agreement shall be an integral part of this Agreement and shall have the same legal validity as this Agreement. 

	13.	 Language and Counterparts 

This Agreement is written in both Chinese and English language in two copies, each Party having one copy. The Chinese version and English
version shall have equal legal validity (In the event that the Parties have any different interpretations about the Agreement, the Chinese version shall prevail). 

The Remainder of this page is intentionally left blank 

 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this Exclusive
Business Cooperation Agreement as of the date first above written. 
 Party A: JPush Information Consultation (Shenzhen) Co., Ltd. 

 

			
	By:	 	 /s/ Chen Guangyan

	Name:	 	Chen Guangyan
	Title:	 	Legal Representative

 Party B: Shenzhen Hexun Huagu Information Technology
Co., Ltd. 
  

			
	By:	 	 /s/ Chen Guangyan

	Name:	 	Chen Guangyan
	Title:	 	Legal RepresentativeEX-4.13

 Exhibit 4.13 

Financial Support Agreement 
 This
Financial Support Agreement (this “Agreement”) is entered into by and among the following parties as of July 26, 2022 in Shenzhen, the People’s Republic of China (“China”): 

Aurora Mobile Limited (“Aurora Cayman”), a company incorporated and existing under the laws of the Cayman Islands, with its address at
PO Box 309, Ugland House, Grand Cayman, KY1-1104, Cayman Islands; 
 JPush Information Consultation (Shenzhen)
Co., Ltd. (“WFOE”), a wholly owned foreign enterprise established and existing under the laws of China, with its address at 13/F, Zhongjian Building, No. 006 Keji South 12th Road, High-Tech Zone, Yuehai Sub-district, Nanshan District, Shenzhen; 
 Luo Weidong, a Chinese citizen with his ID Card No. of [***]; 

Chen Guangyan, a Chinese citizen with his ID Card No. of [***]. 

The above four parties are collectively referred to as the “Parties”, and Luo Weidong and Chen Guangyan shall be collectively referred to as
the “Shareholders”. 
 WHEREAS: 
  

	A.	 The Shareholders are shareholders of Shenzhen Hexun Huagu Information Technology Co., Ltd. (“Hexun
Huagu”, a limited liability company established and existing under the laws of China, having its address at 14/F, Zhongjian Building, No. 006 Keji South 12th Road, High-Tech Zone, Yuehai
Sub-district, Nanshan District, Shenzhen); 

  

	B.	 The WFOE is a subsidiary wholly owned by Aurora Cayman through KK MOBILE INVESTMENT LIMITED;

 The Parties hereby confirm on the financial and other matters in relation to Hexun Huagu as follows: 

 

	1.	 Aurora Cayman acknowledges and undertakes that, from the date hereof (the “Effective Date”),
it agrees to unconditionally provide financial support (the “Financial Support”) to the Shareholders by itself or through the WFOE in China in the manners and methods permitted by Chinese laws and regulations when required by Hexun
Huagu. The Shareholders agree to accept the Financial Support in the manners and methods permitted by Chinese laws and regulations, and undertake to unconditionally use the proceeds from the Financial Support only for funding Hexun Huagu to develop
its business. 

	2.	 The repayment time and method shall be subject to the determination of the Parties through separate negotiation
in case Aurora Cayman provides the Financial Support either by itself or through the WFOE. To the extent permitted by Chinese laws and other applicable laws, if, in response to the need of Hexun Huagu, the Shareholders exempt Hexun Huagu from its
obligation of repaying the Financial Support proceeds, Aurora Cayman will agree to relieve, or instruct WFOE to relieve, the Shareholders of their repayment obligation. 

 

	3.	 The Shareholders agree that they will, to the extent permitted by Chinese laws and other applicable laws, and
as needed by Hexun Huagu, relieve Hexun Huagu of its repayment obligation. 

 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this Financial
Support Agreement, with immediate effect, as of the date first above written. 
  

			
	Aurora Mobile Limited
	Company seal: /s/ Aurora Mobile Limited
		
	By:	 	 /s/ Luo Weidong

	Name: Luo Weidong
	Title: Director

 JPush Information Consultation (Shenzhen) Co., Ltd. 

Company seal: /s/ JPush Information Consultation (Shenzhen) Co., Ltd. 
  

			
	By:	 	 /s/ Chen Guangyan

	Name: Chen Guangyan
	Title: Legal Representative
	
	Luo Weidong
		
	By:	 	 /s/ Luo Weidong

	
	Chen Guangyan
		
	By:	 	 /s/ Chen Guangyan

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