Document:

EX-10.3

 Exhibit 10.3 
 LIBERTY GLOBAL, INC. 
 2005 NONEMPLOYEE DIRECTOR INCENTIVE PLAN

 (as Amended and Restated Effective June 7, 2013) 

ARTICLE I 

PURPOSE OF PLAN 
 1.1 Purpose. The purpose of the Plan is to provide a method whereby eligible Nonemployee Directors of the Company may be awarded additional remuneration for services rendered and encouraged to
acquire shares of the Company, thereby increasing their proprietary interest in the Company’s businesses and increasing their personal interest in the continued success and progress of the Company. The Plan is also intended to aid in attracting
Persons of exceptional ability to become Nonemployee Directors of the Company. 
 1.2 Effective Date. The Plan was
originally effective May 11, 2004 (the “Effective Date”), was amended and restated effective as of April 1, 2005 with respect to Awards made after that date, and was further amended and restated effective as of August 4,
2005, March 8, 2006 and November 1, 2006. The Plan is hereby further amended and restated effective as of June 7, 2013. 
 ARTICLE II 
 DEFINITIONS 

2.1 Certain Defined Terms. Capitalized terms not defined elsewhere in the Plan shall have the following meanings (whether used in
the singular or plural): 
 “Act” means the U.K. Companies Act of 2006. 

“Affiliate” of the Company means any corporation, partnership or other business association that, directly or
indirectly, through one or more intermediaries, controls, is controlled by, or is under common control with the Company. 
 “Agreement” means a share option agreement, share appreciation rights agreement, restricted shares agreement, share units agreement or an agreement evidencing more than one type of Award,
specified in Section 10.5, as any such Agreement may be supplemented or amended from time to time. 

“Approved Transaction” means any transaction in which the Board (or, if approval of the Board is not required as
a matter of law, the Shareholders) shall approve (i) any consolidation or merger of the Company, or binding share exchange, pursuant to which Shares would be changed or converted into or exchanged for cash, securities or other property
(including pursuant to a scheme or arrangement sanctioned by a court under section 899 of the Act), other than any such transaction in which the Shareholders immediately prior to such transaction have the same proportionate ownership of shares

  
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of, and voting power with respect to, the surviving corporation immediately after such transaction, (ii) any merger, consolidation or binding share exchange to which the Company is a party
as a result of which the Persons who are Shareholders immediately prior thereto have less than a majority of the combined voting power of the outstanding capital shares of the Company ordinarily (and apart from the rights accruing under special
circumstances) having the right to vote in the election of directors immediately following such merger, consolidation or binding share exchange, (iii) the adoption of any plan or proposal for the liquidation or dissolution of the Company, or
(iv) any sale, lease, exchange or other transfer (in one transaction or a series of related transactions) of all, or substantially all, of the assets of the Company. 

“Award” means a grant of Options, SARs, Restricted Shares, Share Units and/or cash under the Plan (other than
cash payable under Article XI with respect to Director Compensation, including cash in lieu of fractional shares). 
 “Board” means the Board of Directors of the Company. 

“Board Change” means, during any period of two consecutive years, individuals who at the beginning of such
period constituted the entire Board cease for any reason to constitute a majority thereof unless the election, or the nomination for election, of each new director was approved by a vote of at least two-thirds of the directors then still in office
who were directors at the beginning of the period. 
 “Code” means the U.S. Internal Revenue Code of
1986, as amended from time to time, or any successor statute or statutes thereto. Reference to any specific Code section shall include any successor section. 
 “Company” means Liberty Global plc, a public limited company incorporated under English law. 
 “Control Purchase” means any transaction (or series of related transactions) in which (i) any person (as such term is defined in Sections 13(d)(3) and 14(d)(2) of the Exchange Act),
corporation or other entity (other than the Company, any Subsidiary of the Company or any employee benefit plan sponsored by the Company or any Subsidiary of the Company) shall purchase any Shares of the Company (or securities convertible into
Shares of the Company) for cash, securities or any other consideration pursuant to a tender offer or exchange offer, without the prior consent of the Board, or (ii) any person (as such term is so defined), corporation or other entity (other
than the Company, any Subsidiary of the Company, any employee benefit plan sponsored by the Company or any Subsidiary of the Company or any Exempt Person (as defined below)) shall become the “beneficial owner” (as such term is defined in
Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the Company representing 20% or more of the combined voting power of the then outstanding securities of the Company ordinarily (and apart from the rights accruing
under special circumstances) having the right to vote in the election of directors (calculated as provided in Rule 13d-3(d) under the Exchange Act in the case of rights to acquire the Company’s securities), other than in a transaction (or
series of related transactions) approved by the Board. For purposes of this definition, “Exempt Person” means each of (a) the Chairman of the Board, the President 

  
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and each of the directors of Liberty Global, Inc. as of June 15, 2005, and (b) the respective family members, estates, and heirs of each of the Persons referred to in clause
(a) above and any trust or other investment vehicle for the primary benefit of any of such Persons or their respective family members or heirs. As used with respect to any Person, the term “family member” means the spouse, siblings
and lineal descendants of such Person. 
 “Director Compensation” means the fees prescribed to be paid
by the Company to Nonemployee Directors under the heading “Annual Fees” of the Liberty Global, Inc. Compensation Policy for Nonemployee Directors (As Amended and Restated Effective June 7, 2006), as the same may be amended from time
to time. 
 “Disability” means the inability to engage in any substantial gainful activity by reason of
any medically determinable physical or mental impairment which can be expected to result in death or which has lasted or can be expected to last for a continuous period of not less than 12 months. 

“Dividend Equivalents” means, with respect to Restricted Shares to be issued at the end of the Restriction
Period, to the extent specified by the Board only, an amount equal to all dividends and other distributions (or the economic equivalent thereof) which are payable to Shareholders of record during the Restriction Period on a like number and kind of
Shares. 
 “Domestic Relations Order” means a domestic relations order as defined by the Code or Title
I of the U.S. Employee Retirement Income Security Act, or the rules thereunder. 
 “Effective Date” has
the meaning ascribed thereto in Section 1.2. 
 “Election Deadline” means, with respect to a
particular calendar quarter, the last day of the immediately preceding calendar quarter. 
 “Election
Notice” means a written notice provided by a Nonemployee Director to the Company informing the Company of the Nonemployee Director’s decision to exercise such Nonemployee Director’s Share Election Right. 

“Equity Security” shall have the meaning ascribed to such term in Section 

3(a)(11) of the Exchange Act, and an equity security of an issuer shall have the meaning ascribed thereto in Rule 16a-1
promulgated under the Exchange Act, or any successor Rule. 
 “Exchange Act” means the U.S. Securities
Exchange Act of 1934, as amended from time to time, or any successor statute or statutes thereto. Reference to any specific Exchange Act section shall include any successor section. 

“Fair Market Value” of a Share on any day means the last sale price (or, if no last sale price is reported, the
average of the high bid and low asked prices) for a Share on such day (or, if such day is not a trading day, on the next preceding trading day) as reported on the Nasdaq or, if not traded on the Nasdaq, such other principal U.S. securities

  
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exchange for such security on the date of determination. If for any day the Fair Market Value of a Share is not determinable by any of the foregoing means, then the Fair Market Value for such day
shall be determined in good faith by the Board on the basis of such quotations and other considerations as the Board deems appropriate. 
 “Free Standing SAR” has the meaning ascribed thereto in Section 7.1. 
 “Holder” means a Person who has received an Award under the Plan or who has exercised his or her Share Election Right with respect to a particular calendar quarter and has not yet received the
Shares issuable as a result of such exercise. 
 “Nasdaq” means the Nasdaq Global Select Market.

 “Nonemployee Director” means an individual who is a member of the Board and who is not an employee
of the Company or any Subsidiary. 
 “Nonqualified Share Option” means a share option granted under
Article VI. “Option” means a Nonqualified Share Option. 
 “Person” means an individual,
corporation, limited liability company, partnership, trust, incorporated or unincorporated association, joint venture or other entity of any kind. 
 “Plan” means this Liberty Global, Inc. 2005 Nonemployee Director Incentive Plan, as amended, adopted and assumed by the Company effective June 7, 2013. 

“Purchase Restriction” means any restriction under applicable law (including, without limitation, a blackout
period under the U.S. Sarbanes-Oxley Act of 2002) or the rules of Nasdaq or any other principal national securities exchange on which Shares are traded that would prohibit a Nonemployee Director from purchasing Shares. 

“Rescission Notice” means a written notice provided by a Nonemployee Director to the Company informing the
Company of the Nonemployee Director’s decision to rescind the future application of a previously delivered Election Notice in accordance with Section 11.3. 

“Restricted Shares” means Shares or the right to receive Shares, as the case may be, awarded pursuant to Article
VIII. 
 “Restriction Period” means a period of time beginning on the date of each Award of Restricted
Shares and ending on the Vesting Date with respect to such Award. 
 “Retained Distribution” has the
meaning ascribed thereto in Section 8.3. 
 “SARs” means share appreciation rights, awarded
pursuant to Article VII, with respect to Shares. 
 “Share” means each or any (as the context may
require) class of the Company’s ordinary shares. 

  
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 “Shareholder” means a holder of the ordinary or preference shares
of the Company, known as a “member” under English law. 
 “Share Election Right” means the
right of a Nonemployee Director to elect to receive Shares, as prescribed by the Board, in consideration for an undertaking to pay for such Shares and on the basis that such undertaking to pay may be satisfied (in whole or in part) at the discretion
of the Company by the release of the Director Compensation payable to such Nonemployee Director with respect to a particular calendar quarter. 
 “Share Unit Awards” has the meaning ascribed thereto in Section 9.1. 
 “Subsidiary” of a Person means any present or future subsidiary (as defined in Section 424(f) of the Code) of such Person or any business entity in which such Person owns, directly or
indirectly, 50% or more of the voting, capital or profits interests. An entity shall be deemed a subsidiary of a Person for purposes of this definition only for such periods as the requisite ownership or control relationship is maintained.

 “Tandem SARs” has the meaning ascribed thereto in Section 7.1. 

“Vesting Date,” with respect to any Restricted Shares awarded hereunder, means the date on which such Restricted
Shares cease to be subject to a risk of forfeiture, as designated in or determined in accordance with the Agreement with respect to such Award of Restricted Shares pursuant to Article VIII. If more than one Vesting Date is designated for an Award of
Restricted Shares, reference in the Plan to a Vesting Date in respect of such Award shall be deemed to refer to each part of such Award and the Vesting Date for such part. 
 ARTICLE III 
 ADMINISTRATION 

3.1 Administration. The Plan shall be administered by the Board, provided that it may delegate to employees of the Company certain
administrative or ministerial duties in carrying out the purposes of the Plan. 
 3.2 Powers. The Board shall have full
power and authority to grant to eligible Persons Options under Article VI of the Plan, SARs under Article VII of the Plan, Restricted Shares under Article VIII of the Plan and/or Share Units under Article IX of the Plan, to determine the terms and
conditions (which need not be identical) of all Awards so granted, to interpret the provisions of the Plan and any Agreements relating to Awards granted under the Plan and to supervise the administration of the Plan. The Board in making an Award may
provide for the granting or issuance of additional, replacement or alternative Awards upon the occurrence of specified events, including the exercise of the original Award. The Board shall have sole authority in the selection of Persons to whom
Awards may be granted under the Plan and in the determination of the timing, pricing, and amount of any such Award, subject only to the express provisions of the Plan. In making determinations hereunder, the Board may take into account such factors
as the Board in its discretion deems relevant. 

  
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 3.3 Interpretation. The Board is authorized, subject to the provisions of the Plan,
to establish, amend and rescind such rules and regulations as it deems necessary or advisable for the proper administration of the Plan and to take such other action in connection with or in relation to the Plan as it deems necessary or advisable.
Each action and determination made or taken pursuant to the Plan by the Board, including any interpretation or construction of the Plan, shall be final and conclusive for all purposes and upon all Persons. No member of the Board shall be liable for
any action or determination made or taken by him or her or the Board in good faith with respect to the Plan. 
 ARTICLE IV

 SHARES SUBJECT TO THE PLAN 

4.1 Number of Shares. Subject to the provisions of this Article IV, the maximum number of Shares (i) with respect to which
Awards may be granted during the term of the Plan, and (ii) which may be issued in payment of Director Compensation pursuant to Article XI shall be 10 million Shares; provided, however, that the maximum number of class B ordinary shares,
nominal value $0.01 per share, of the Company with respect to which Awards may be so granted or that may be so issued during the term of the Plan shall be 5 million Shares. Shares issued pursuant to the Plan shall be fully paid and, to the
extent permitted by the laws of England and Wales, will be made available from Shares acquired by or gifted to the Company or newly allotted and issued Shares. The Shares subject to (a) any Award granted under the Plan that shall expire,
terminate or be annulled for any reason without having been exercised (or considered to have been exercised as provided in Section 7.2), (b) any Award of any SARs granted under the Plan that shall be exercised for cash and (c) any
Award of Restricted Shares or Share Units that shall be forfeited prior to becoming vested (provided that the Holder received no benefits of ownership of such Restricted Shares or Share Units other than voting rights and the accumulation of Retained
Distributions and unpaid Dividend Equivalents that are likewise forfeited) shall again be available for purposes of the Plan. 

4.2 Adjustments. If the Company subdivides its outstanding Shares into a greater number of Shares (by Share dividend, Share split,
reclassification, alteration of capital, capitalization of profits, bonus issue or otherwise) or combines its outstanding Shares into a smaller number of Shares (by reverse Share split, reclassification, or otherwise) or if the Board determines that
any Share dividend, extraordinary cash dividend, alteration of capital, capitalization of profits, bonus issue, reclassification, recapitalization, reorganization, split-up, spin-off, combination, exchange of Shares, warrants or rights offering to
purchase any class of Shares or other similar corporate event (including compromises or arrangements sanctioned by a court under section 899 of the Act, mergers or consolidations, other than those which constitute Approved Transactions, adjustments
with respect to which shall be governed by Section 10.1(b)) affects any class of Shares so that an adjustment is required to preserve the benefits or potential benefits intended to be made available under the Plan, then the Board, in its sole
discretion and in such manner as the Board may deem equitable and appropriate, may make such adjustments to any or all of (a) the number and kind of Shares which thereafter may be awarded, optioned, or otherwise made subject to the benefits
contemplated by the Plan, (b) the number and kind of Shares subject to outstanding Awards, and (c) the purchase or exercise price and the relevant appreciation base with respect to any of the foregoing, provided, however, that the
number of Shares subject to any Award shall always be a whole number. Notwithstanding the foregoing, if 

  
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all Shares of any class are redeemed, then each outstanding Award shall be adjusted to substitute for the Shares of such class subject thereto the kind and amount of cash, securities or other
assets issued or paid in the redemption of the equivalent number of Shares of such class of Shares and otherwise the terms of such Award, including, in the case of Options or similar rights, the aggregate exercise price, and, in the case of Free
Standing SARs, the aggregate base price, shall remain constant before and after the substitution (unless otherwise determined by the Board and provided in the applicable Agreement). The Board may, if deemed appropriate, provide for a cash payment to
any Holder of an Award in connection with any adjustment made pursuant to this Section 4.2. 
 ARTICLE V 

ELIGIBILITY 
 5.1 General. The Persons who shall be eligible to participate in the Plan and to receive Awards under the Plan shall, subject to Section 5.2, be such Persons who are Nonemployee Directors as
the Board shall select. Awards may be made to Nonemployee Directors who hold or have held Awards under the Plan or any similar or other awards under any other plan of the Company or any of its Affiliates. 

5.2 Ineligibility. No Person who is not a Nonemployee Director shall be eligible to receive an Award. 

ARTICLE VI 

SHARE OPTIONS 
 6.1 Grant of Options. Subject to the limitations of the Plan, the Board shall designate from time to time those eligible Persons to be granted Options, the time when each Option shall be granted to
such eligible Persons, the class and number of Shares subject to such Option, and, subject to Section 6.2, the purchase price of the Shares subject to such Option. 
 6.2 Option Price. The price at which Shares may be purchased upon exercise of an Option shall be fixed by the Board and may be no less than the Fair Market Value of the Shares of the applicable
class of Shares subject to the Option as of the date the Option is granted. 
 6.3 Term of Options. Subject to the
provisions of the Plan with respect to death, retirement and termination of service, the term of each Option shall be for such period as the Board shall determine as set forth in the applicable Agreement. 

6.4 Exercise of Options. An Option granted under the Plan shall become (and remain) exercisable during the term of the Option to
the extent provided in the applicable Agreement and the Plan and, unless the Agreement otherwise provides, may be exercised to the extent exercisable, in whole or in part, at any time and from time to time during such term; provided, however,
that subsequent to the grant of an Option, the Board, at any time before complete termination of such Option, may accelerate the time or times at which such Option may be exercised in whole or in part (without reducing the term of such Option).

  
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 6.5 Manner of Exercise. 

(a) Form of Payment. An Option shall be exercised by written notice to the Company upon such terms and conditions
as the Agreement may provide and in accordance with such other procedures for the exercise of Options as the Board may establish from time to time. The method or methods of payment of the purchase price for the Shares to be purchased upon exercise
of an Option and of any amounts required by Section 10.9 shall be determined by the Board and may consist of (i) cash, (ii) check, (iii) the delivery, together with a properly executed exercise notice, of irrevocable instructions
to a broker to deliver promptly to the Company the amount of sale or loan proceeds required to pay the purchase price, or (iv) any combination of the foregoing methods of payment, or such other consideration and method of payment as may be
permitted for the issuance of Shares under the Act. The permitted method or methods of payment of the amounts payable upon exercise of an Option, if other than in cash, shall be set forth in the applicable Agreement and may be subject to such
conditions as the Board deems appropriate. 
 (b) Value of Shares. Unless otherwise determined by the
Board and provided in the applicable Agreement, Shares of any class delivered in payment of all or any part of the amounts payable in connection with the exercise of an Option shall be valued for such purpose at their Fair Market Value as of the
exercise date. 
 (c) Issuance of Shares. The Company shall effect the transfer of the Shares purchased
under the Option as soon as practicable after the exercise thereof and payment in full of the purchase price therefor and of any amounts required by Section 10.9, and within a reasonable time thereafter, such transfer shall be evidenced on the
books of the Company. Unless otherwise determined by the Board and provided in the applicable Agreement, (i) no Holder or other Person exercising an Option shall have any of the rights of a Shareholder with respect to Shares subject to an
Option granted under the Plan until due exercise and full payment has been made, and (ii) no adjustment shall be made for cash dividends or other rights for which the record date is prior to the date of such due exercise and full payment.

 6.6 Nontransferability. Unless otherwise determined by the Board and provided in the applicable Agreement, Options
shall not be transferable other than by will or the laws of descent and distribution or pursuant to a Domestic Relations Order, and, except as otherwise required pursuant to a Domestic Relations Order, Options may be exercised during the lifetime of
the Holder thereof only by such Holder (or his or her court-appointed legal representative). 
 ARTICLE VII 

SARs 
 7.1
Grant of SARs. Subject to the limitations of the Plan, SARs may be granted by the Board to such eligible Persons in such numbers, with respect to any specified class of Shares, and at such times during the term of the Plan as the Board shall
determine. A SAR may be granted to a Holder of an Option (hereinafter called a “related Option”) with respect to all or a portion of the Shares subject to the related Option (a “Tandem SAR”) or may be granted separately to an
eligible Nonemployee Director (a “Free Standing SAR”). Subject to the limitations of the Plan, SARs shall be exercisable in whole or in part upon notice to the Company upon such terms and conditions as are provided in the Agreement.

  
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 7.2 Tandem SARs. A Tandem SAR may be granted either concurrently with the grant of
the related Option or at any time thereafter prior to the complete exercise, termination, expiration or cancellation of such related Option. Tandem SARs shall be exercisable only at the time and to the extent that the related Option is exercisable
(and may be subject to such additional limitations on exercisability as the Agreement may provide) and in no event after the complete termination or full exercise of the related Option. Upon the exercise or termination of the related Option, the
Tandem SARs with respect thereto shall be canceled automatically to the extent of the number of Shares with respect to which the related Option was so exercised or terminated. Subject to the limitations of the Plan, upon the exercise of a Tandem SAR
and unless otherwise determined by the Board and provided in the applicable Agreement, (a) the Holder thereof shall be entitled to receive from the Company, for each Share of the applicable class of Shares with respect to which the Tandem SAR
is being exercised, consideration (in the form determined as provided in Section 7.4) equal in value to the excess of the Fair Market Value of a Share of the applicable class of Shares with respect to which the Tandem SAR was granted on the
date of exercise over the related Option purchase price per Share, and (b) the related Option with respect thereto shall be canceled automatically to the extent of the number of Shares with respect to which the Tandem SAR was so exercised.

 7.3 Free Standing SARs. Free Standing SARs shall be exercisable at the time, to the extent and upon the terms and
conditions set forth in the applicable Agreement. The base price of a Free Standing SAR may be no less than the Fair Market Value of the applicable class of Shares with respect to which the Free Standing SAR was granted as of the date the Free
Standing SAR is granted. Subject to the limitations of the Plan, upon the exercise of a Free Standing SAR and unless otherwise determined by the Board and provided in the applicable Agreement, the Holder thereof shall be entitled to receive from the
Company, for each Share with respect to which the Free Standing SAR is being exercised, consideration (in the form determined as provided in Section 7.4) equal in value to the excess of the Fair Market Value of a Share of the applicable class
of Shares with respect to which the Free Standing SAR was granted on the date of exercise over the base price per Share of such Free Standing SAR. 
 7.4 Consideration. The consideration to be received upon the exercise of a SAR by the Holder shall be paid in the applicable class of Shares with respect to which the SAR was granted (valued at
Fair Market Value on the date of exercise of such SAR); provided, however, that the Board may permit the Holder of a SAR who is not subject to United States Federal Income Tax to be paid consideration in the form of cash, or a combination of cash
and the applicable class of Shares with respect to which the SAR was granted. No fractional Shares shall be issuable upon exercise of a SAR, and unless otherwise provided in the applicable Agreement, the Holder will receive cash in lieu of
fractional shares. Unless the Board shall otherwise determine, to the extent a Free Standing SAR is exercisable, it will be exercised automatically on its expiration date. Notwithstanding the foregoing, the issuance of Shares upon exercise of a SAR
shall be for at least the minimum consideration necessary to permit such Shares to be fully paid. 

  
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 7.5 Limitations. The applicable Agreement may provide for a limit on the amount
payable to a Holder upon exercise of SARs at any time or in the aggregate, for a limit on the time periods during which a Holder may exercise SARs, and for such other limits on the rights of the Holder and such other terms and conditions of the SAR,
including a condition that the SAR may be exercised only in accordance with rules and regulations adopted from time to time, as the Board may determine. Unless otherwise so provided in the applicable Agreement, any such limit relating to a Tandem
SAR shall not restrict the exercisability of the related Option. Such rules and regulations may govern the right to exercise SARs granted prior to the adoption or amendment of such rules and regulations as well as SARs granted thereafter.

 7.6 Exercise. For purposes of this Article VII, the date of exercise of a SAR shall mean the date on which the Company
shall have received notice from the Holder of the SAR of the exercise of such SAR (unless otherwise determined by the Board and provided in the applicable Agreement). 
 7.7 Nontransferability. Unless otherwise determined by the Board and provided in the applicable Agreement, (a) SARs shall not be transferable other than by will or the laws of descent and
distribution or pursuant to a Domestic Relations Order, and (b) except as otherwise required pursuant to a Domestic Relations Order, SARs may be exercised during the lifetime of the Holder thereof only by such Holder (or his or her
court-appointed legal representative). 
 ARTICLE VIII 
 RESTRICTED SHARES 
 8.1 Grant. Subject to the
limitations of the Plan, the Board shall designate those eligible Persons to be granted Awards of Restricted Shares, shall determine the time when each such Award shall be granted, shall determine whether Shares covered by Awards of Restricted
Shares will be issued at the beginning or the end of the Restriction Period and whether Dividend Equivalents will be paid during the Restriction Period in the event Shares of the applicable class of Shares are to be issued at the end of the
Restriction Period, and shall designate (or set forth the basis for determining) the Vesting Date or Vesting Dates for each Award of Restricted Shares, and may prescribe other restrictions, terms and conditions applicable to the vesting of such
Restricted Shares in addition to those provided in the Plan. The Board shall determine the price, if any, to be paid by the Holder for the Restricted Shares; provided, however, that the issuance of Restricted Shares shall be made for at least
the minimum consideration necessary to permit such Restricted Shares to be fully paid. All determinations made by the Board pursuant to this Section 8.1 shall be specified in the Agreement. 

8.2 Issuance of Restricted Shares at Beginning of the Restriction Period. If Shares of the applicable class of Shares are issued
at the beginning of the Restriction Period, the Share certificate or certificates representing such Restricted Shares shall be registered in the name of the Holder to whom such Restricted Shares shall have been awarded. During the Restriction
Period, certificates representing the Restricted Shares and any securities constituting Retained Distributions shall bear a restrictive legend to the effect that ownership of the Restricted Shares (and such Retained Distributions), and the enjoyment
of all rights appurtenant thereto, are subject to the restrictions, terms and conditions provided in the Plan and the applicable Agreement. Such certificates shall remain in the custody of the Company or its designee, and the Holder shall

  
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deposit with the custodian share powers or other instruments of assignment, each endorsed in blank, so as to permit retransfer to the Company if permitted by the laws of England and Wales, of all
or any portion of the Restricted Shares and any securities constituting Retained Distributions that shall be forfeited or otherwise not become vested in accordance with the Plan and the applicable Agreement. 

8.3 Restrictions. Restricted Shares issued at the beginning of the Restriction Period shall constitute issued and outstanding
Shares of the applicable class of Shares for all corporate purposes. The Holder will have the right to vote such Restricted Shares, to receive and retain such dividends and distributions, as the Board may designate, paid or distributed on such
Restricted Shares, and to exercise all other rights, powers and privileges of a Holder of Shares of the applicable class of Shares with respect to such Restricted Shares; except, that, unless otherwise determined by the Board and provided in
the applicable Agreement, (a) the Holder will not be entitled to delivery of the Share certificate or certificates representing such Restricted Shares until the Restriction Period shall have expired and unless all other vesting requirements
with respect thereto shall have been fulfilled or waived; (b) the Company or its designee will retain custody of the Share certificate or certificates representing the Restricted Shares during the Restriction Period as provided in
Section 8.2; (c) other than such dividends and distributions as the Board may designate, the Company or its designee may retain custody of all distributions (“Retained Distributions”) made or declared with respect to the
Restricted Shares (and such Retained Distributions will be subject to the same restrictions, terms and vesting, and other conditions as are applicable to the Restricted Shares) until such time, if ever, as the Restricted Shares with respect to which
such Retained Distributions shall have been made, paid or declared shall have become vested, and such Retained Distributions shall not bear interest or be segregated in a separate account; (d) the Holder may not sell, assign, transfer, pledge,
exchange, encumber or dispose of the Restricted Shares or any Retained Distributions or his or her interest in any of them during the Restriction Period; and (e) a breach of any restrictions, terms or conditions provided in the Plan or
established by the Board with respect to any Restricted Shares or Retained Distributions will cause a forfeiture of such Restricted Shares and any Retained Distributions with respect thereto. 

8.4 Issuance of Shares at End of the Restriction Period. Restricted Shares issued at the end of the Restriction Period shall not
constitute issued and outstanding Shares of the applicable class of Shares, and the Holder shall not have any of the rights of a Shareholder with respect to the Shares covered by such an Award of Restricted Shares, in each case until such Shares
shall have been transferred to the Holder at the end of the Restriction Period. If and to the extent that Shares are to be issued at the end of the Restriction Period, the Holder shall be entitled to receive Dividend Equivalents with respect to the
Shares covered thereby either (a) during the Restriction Period or (b) in accordance with the rules applicable to Retained Distributions, as the Board may specify in the Agreement. 

8.5 Cash Payments. In connection with any Award of Restricted Shares, an Agreement may provide for the payment of a cash amount to
the Holder of such Restricted Shares after such Restricted Shares shall have become vested. Such cash amounts shall be payable in accordance with such additional restrictions, terms and conditions as shall be prescribed by the Board in the Agreement
and shall be in addition to any other compensation payments which such Holder shall be otherwise entitled or eligible to receive from the Company. 

  
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 8.6 Completion of Restriction Period. On the Vesting Date with respect to each Award
of Restricted Shares and the satisfaction of any other applicable restrictions, terms and conditions, (a) all or the applicable portion of such Restricted Shares shall become vested, (b) any Retained Distributions and any unpaid Dividend
Equivalents with respect to such Restricted Shares shall become vested to the extent that the Restricted Shares related thereto shall have become vested, and (c) any cash amount to be received by the Holder with respect to such Restricted
Shares shall become payable, all in accordance with the terms of the applicable Agreement. Any such Restricted Shares, Retained Distributions and any unpaid Dividend Equivalents that shall not become vested shall be forfeited, and the Holder shall
not thereafter have any rights (including dividend and voting rights) with respect to such Restricted Shares, Retained Distributions and any unpaid Dividend Equivalents that shall have been so forfeited. The Board may, in its discretion, provide
that the delivery of any Restricted Shares, Retained Distributions and unpaid Dividend Equivalents that shall have become vested, and payment of any cash amounts that shall have become payable, shall be deferred until such date or dates as the
recipient may elect. Any election of a recipient pursuant to the preceding sentence shall be filed in writing with the Board in accordance with such rules and regulations, including any deadline for the making of such an election, as the Board may
provide, and shall be made in compliance with Section 409A of the Code. 
 ARTICLE IX 

SHARE UNITS 
 9.1 Grant. In addition to granting Awards of Options, SARs and Restricted Shares, the Board shall, subject to the limitations of the Plan, have authority to grant to eligible Persons Awards of
Shares Units which may be in the form of Shares of any specified class of Shares or units, the value of which is based, in whole or in part, on the Fair Market Value of the Shares of any specified class of Shares. Subject to the provisions of the
Plan, including any rules established pursuant to Section 9.2, Awards of Shares Units shall be subject to such terms, restrictions, conditions, vesting requirements and payment rules as the Board may determine in its discretion, which need not
be identical for each Award. The determinations made by the Board pursuant to this Section 9.1 shall be specified in the applicable Agreement. 
 9.2 Rules. The Board may, in its discretion, establish any or all of the following rules for application to an Award of Share Units: 

(a) Any Shares which are part of an Award of Share Units may not be assigned, sold, transferred, pledged or otherwise
encumbered prior to the date on which the Shares are issued or, if later, the date provided by the Board at the time of the Award. 
 (b) Such Awards may provide for the payment of cash consideration by the Person to whom such Award is granted or provide that the Award, and any Shares to be issued in connection therewith, if applicable,
shall be delivered without the payment of cash consideration; provided, however, that the issuance of any Shares in connection with an Award of Share Units shall be for at least the minimum consideration necessary to permit such Shares to be
fully paid. 

  
 12 

 (c) Awards of Share Units may relate in whole or in part to performance or
other criteria established by the Board at the time of grant. 
 (d) Awards of Share Units may provide for
deferred payment schedules, vesting over a specified period of service, the payment (on a current or deferred basis) of dividend equivalent amounts with respect to the number of Shares covered by the Award, and elections by the Holder to defer
payment of the Award or the lifting of restrictions on the Award, if any, provided that any such deferrals shall comply with the requirements of Section 409A of the Code. 

(e) In such circumstances as the Board may deem advisable, the Board may waive or otherwise remove, in whole or in part,
any restrictions or limitations to which a Share Unit Award was made subject at the time of grant. 
 ARTICLE X 

GENERAL PROVISIONS 
 10.1 Acceleration of Awards. 
 (a) Death or
Disability. If a Holder’s service shall terminate by reason of death or Disability, notwithstanding any contrary waiting period, installment period, vesting schedule or Restriction Period in any Agreement or in the Plan, unless the
applicable Agreement provides otherwise: (i) in the case of an Option or SAR, each outstanding Option or SAR granted under the Plan shall immediately become exercisable in full in respect of the aggregate number of Shares covered thereby;
(ii) in the case of Restricted Shares, the Restriction Period applicable to each such Award of Restricted Shares shall be deemed to have expired and all such Restricted Shares, any related Retained Distributions and any unpaid Dividend
Equivalents shall become vested and any related cash amounts payable pursuant to the applicable Agreement shall be adjusted in such manner as may be provided in the Agreement; and (iii) in the case of Share Units, each such Award of Share Units
shall become vested in full. 
 (b) Approved Transactions; Board Change; Control Purchase. In the event of
any Approved Transaction, Board Change or Control Purchase, notwithstanding any contrary waiting period, installment period, vesting schedule or Restriction Period in any Agreement or in the Plan, unless the applicable Agreement provides otherwise:
(i) in the case of an Option or SAR, each such outstanding Option or SAR granted under the Plan shall become exercisable in full in respect of the aggregate number of Shares covered thereby; (ii) in the case of Restricted Shares, the
Restriction Period applicable to each such Award of Restricted Shares shall be deemed to have expired and all such Restricted Shares, any related Retained Distributions and any unpaid Dividend Equivalents shall become vested and any related cash
amounts payable pursuant to the applicable Agreement shall be adjusted in such manner as may be provided in the Agreement; and (iii) in the case of Share Units, each such Award of Share Units shall become vested in full, in each case effective
upon the Board Change or Control Purchase or immediately prior to consummation of the Approved Transaction. Notwithstanding the foregoing, unless otherwise provided in the applicable Agreement, the Board may, in its discretion,

  
 13 

 
determine that any or all outstanding Awards of any or all types granted pursuant to the Plan will not vest or become exercisable on an accelerated basis in connection with an Approved
Transaction if effective provision has been made for the taking of such action which, in the opinion of the Board, is equitable and appropriate to substitute a new Award for such Award or to assume such Award and to make such new or assumed Award,
as nearly as may be practicable, equivalent to the old Award (before giving effect to any acceleration of the vesting or exercisability thereof), taking into account, to the extent applicable, the kind and amount of securities, cash or other assets
into or for which the applicable class of Shares may be changed, converted or exchanged in connection with the Approved Transaction. 
 10.2 Termination of Service. 
 (a) General. If a
Holder’s service shall terminate prior to an Option or SAR becoming exercisable or being exercised (or deemed exercised, as provided in Section 7.2) in full, or during the Restriction Period with respect to any Restricted Shares or prior
to the vesting or complete exercise of any Share Units, then such Option or SAR shall thereafter become or be exercisable, such Share Units to the extent vested shall thereafter be exercisable, and the Holder’s rights to any unvested Restricted
Shares, Retained Distributions, unpaid Dividend Equivalents and related cash amounts, and any such unvested Share Units shall thereafter vest, in each case solely to the extent provided in the applicable Agreement; provided, however, that,
unless otherwise determined by the Board and provided in the applicable Agreement, (i) no Option or SAR may be exercised after the scheduled expiration date thereof; (ii) if the Holder’s service terminates by reason of death or
Disability, the Option or SAR shall remain exercisable for a period of at least one year following such termination (but not later than the scheduled expiration of such Option or SAR); and (iii) any termination of the Holder’s
service for cause will be treated in accordance with the provisions of Section 10.2(b). 
 (b)
Termination for Cause. If a Holder’s service on the Board shall be terminated by the Company for “cause” during the Restriction Period with respect to any Restricted Shares, or prior to any Option or SAR becoming exercisable or
being exercised in full or prior to the vesting or complete exercise of any Share Unit (for these purposes, “cause” shall include dishonesty, incompetence, moral turpitude, other misconduct of any kind and the refusal to perform his or her
duties and responsibilities for any reason other than illness or incapacity; provided, however, that if such termination occurs within 12 months after an Approved Transaction or Control Purchase or Board Change, termination for
“cause” shall mean only a felony conviction (or its equivalent under local law) for fraud, misappropriation or embezzlement), then, unless otherwise determined by the Board and provided in the applicable Agreement, (i) all Options and
SARs and all unvested or unexercised Share Units held by such Holder shall immediately terminate, and (ii) such Holder’s rights to all Restricted Shares, Retained Distributions, any unpaid Dividend Equivalents and any related cash amounts
shall be forfeited immediately. 
 10.3 Nonalienation of Benefits. Except as set forth herein, no right or benefit under
the Plan shall be subject to anticipation, alienation, sale, assignment, hypothecation, pledge, exchange, transfer, encumbrance or charge, and any attempt to anticipate, alienate, sell, assign, hypothecate, pledge, exchange, transfer, encumber or
charge the same shall be void. No right or benefit hereunder shall in any manner be liable for or subject to the debts, contracts, liabilities or torts of the Person entitled to such benefits. 

  
 14 

 10.4 Written Agreement. Each Award of Options shall be evidenced by a share option
agreement; each Award of SARs shall be evidenced by a share appreciation rights agreement; each Award of Restricted Shares shall be evidenced by a restricted shares agreement; and each Award of Share Units shall be evidenced by a share units
agreement, each in such form and containing such terms and provisions not inconsistent with the provisions of the Plan as the Board from time to time shall approve; provided, however, that if more than one type of Award is made to the
same Holder, such Awards may be evidenced by a single Agreement with such Holder. Each grantee of an Option, SAR, Restricted Shares or Share Units shall be notified promptly of such grant, and a written Agreement shall be promptly executed and
delivered by the Company. Any such Agreement may be supplemented or amended from time to time as approved by the Board as contemplated by Section 10.6(b). 
 10.5 Designation of Beneficiaries. If permitted under the applicable Agreement, each Person who shall be granted an Award under the Plan may designate a beneficiary or beneficiaries and may change
such designation from time to time by filing a written designation of beneficiary or beneficiaries with the Board on a form to be prescribed by it, provided that no such designation shall be effective unless so filed prior to the death of such
Person. 
 10.6 Termination and Amendment. 

(a) General. Unless the Plan shall theretofore have been terminated as hereinafter provided, no Awards or Share
payments under Article XI may be made under the Plan on or after the tenth anniversary of the Effective Date. The Plan may be terminated at any time prior to the tenth anniversary of the Effective Date and may, from time to time, be suspended or
discontinued or modified or amended if such action is deemed advisable by the Board. 
 (b) Modification.
No termination, modification or amendment of the Plan may, without the consent of the Person to whom any Award shall theretofore have been granted, adversely affect the rights of such Person with respect to such Award. No modification, extension,
renewal or other change in any Award granted under the Plan shall be made after the grant of such Award, unless the same is consistent with the provisions of the Plan. With the consent of the Holder and subject to the terms and conditions of the
Plan (including Section 10.6(a)), the Board may amend outstanding Agreements with any Holder, including any amendment which would (i) accelerate the time or times at which the Award may be exercised and/or (ii) extend the scheduled
expiration date of the Award. Without limiting the generality of the foregoing, the Board may, but solely with the Holder’s consent unless otherwise provided in the Agreement, agree to cancel any Award under the Plan and grant a new Award in
substitution therefor, provided that the Award so substituted shall satisfy all of the requirements of the Plan as of the date such new Award is made. Nothing contained in the foregoing provisions of this Section 10.6(b) shall be construed to
prevent the Board from providing in any Agreement that the rights of the Holder with respect to the Award evidenced thereby shall be subject to such rules and regulations as the Board may, subject to the express provisions of the Plan, adopt from
time to time or impair the enforceability of any such provision. 

  
 15 

 10.7 Government and Other Regulations. The obligation of the Company with respect to
Awards and to Share payments under Article XI shall be subject to all applicable laws, rules and regulations, including the Act, and to such approvals by any governmental agencies as may be required, including the effectiveness of any registration
statement required under the U.S. Securities Act of 1933, and the rules and regulations of any securities exchange or association on which the Shares may be listed or quoted. For so long as any class of Shares is registered under the Exchange Act,
the Company shall use its reasonable efforts to comply with any legal requirements (a) to maintain a registration statement in effect under the U.S. Securities Act of 1933 with respect to all Shares of the applicable class of Shares that may be
issued to Holders under the Plan and (b) to file in a timely manner all reports required to be filed by it under the Exchange Act. 
 10.8 Withholding. The Company’s obligation to deliver Shares under the Plan shall be subject to applicable national, state and local tax and employee social security contribution withholding
requirements. National, state and local withholding tax and employee social security contribution due at the time of an Award, upon the exercise of any Option or SAR, upon the vesting of, or expiration of restrictions with respect to, Restricted
Shares or Share Units, or upon payment of Director Compensation in Shares under Article XI, as appropriate, may, in the discretion of the Board, be paid in shares of the applicable class of Shares already owned by the Holder or through the
withholding of Shares otherwise issuable to the Holder (subject to compliance with applicable law, including, but not limited to, “financial assistance” prohibitions under UK law) upon such terms and conditions (including the conditions
referenced in Section 6.5) as the Board shall determine. If the Holder shall fail to pay, or make arrangements satisfactory to the Board for the payment to the Company of, all such national, state and local taxes and employee social security
contributions required to be withheld by the Company, then the Company shall, to the extent permitted by law, have the right to deduct from any payment of any kind otherwise due to such Holder an amount equal to any national, state and local taxes
and employee social security contributions of any kind required to be withheld by the Company with respect to such Award or payment. In addition, withholding for national, state and local taxes may be by any other method approved by the Board.

 10.9 Nonexclusivity of the Plan. The adoption of the Plan by the Board shall not be construed as creating any
limitations on the power of the Board to adopt such other incentive arrangements as it may deem desirable, including the granting of Share options and the awarding of Shares and cash otherwise than under the Plan, and such arrangements may be either
generally applicable or applicable only in specific cases. 
 10.10 Exclusion from Other Plans. By acceptance of an
Award, unless otherwise provided in the applicable Agreement, each Holder shall be deemed to have agreed that such Award is special incentive compensation that will not be taken into account, in any manner, as compensation or bonus in determining
the amount of any payment under any pension, retirement or other benefit plan, program or policy of the Company or any Subsidiary of the Company. In addition, each beneficiary of a deceased Holder shall be deemed to have agreed that such Award will
not affect the amount of any life insurance coverage, if any, provided by the Company on the life of the Holder which is payable to such beneficiary under any life insurance plan of the Company or any Subsidiary of the Company. 

  
 16 

 10.11 Unfunded Plan. Neither the Company nor any Subsidiary of the Company shall be
required to segregate any cash or any Shares which may at any time be represented by Awards or deliverable in payment of Director Compensation under Article XI, and the Plan shall constitute an “unfunded” plan of the Company. Except as
provided in Article VIII with respect to Awards of Restricted Shares and except as expressly set forth in an Agreement, no Holder shall have voting or other rights with respect to the Shares covered by an Award or deliverable in payment of Director
Compensation under Article XI prior to the delivery of such Shares. Neither the Company nor any Subsidiary of the Company shall, by any provisions of the Plan, be deemed to be a trustee of any Shares or any other property, and the liabilities of the
Company to any Holder pursuant to the Plan shall be those of a debtor pursuant to such contract obligations as are created by or pursuant to the Plan, and the rights of any Holder under the Plan shall be limited to those of a general creditor of the
Company. In its sole discretion, the Board may authorize the creation of trusts or other arrangements to meet the obligations of the Company under the Plan, provided, however, that the existence of such trusts or other arrangements is
consistent with the unfunded status of the Plan. 
 10.12 Governing Law. The Plan shall be governed by, and construed in
accordance with, the laws of the State of Delaware. 
 10.13 Accounts. The delivery of any Shares and the payment of any
amount under the Plan shall be for the account of the Company or the applicable Subsidiary of the Company, as the case may be, and any such delivery or payment shall not be made until the recipient shall have paid or made satisfactory arrangements
for the payment of any applicable withholding taxes as provided in Section 10.8. 
 10.14 Legends. Each certificate
evidencing Shares issued under the Plan shall bear such legends as the Board deems necessary or appropriate to reflect or refer to any terms, conditions or restrictions applicable to such Shares, including any to the effect that the Shares
represented thereby may not be disposed of unless the Company has received an opinion of counsel, acceptable to the Company, that such disposition will not violate any federal or state securities laws. 

10.15 Company’s Rights. Neither the grant of Awards pursuant to the Plan nor the issue of Shares pursuant to Article XI of
this Plan shall affect in any way the right or power of the Company to make reclassifications, reorganizations or other changes of or to its capital or business structure or to merge, consolidate, liquidate, sell or otherwise dispose of all or any
part of its business or assets. 
 10.16 Interpretation. The words “include,” “includes,”
“included” and “including” to the extent used in the Plan shall be deemed in each case to be followed by the words “without limitation.” 
 10.17 Section 409A. Notwithstanding anything in this Plan to the contrary, if any Plan provision or Award under the Plan would result in the imposition of an additional tax under Code
Section 409A and related regulations and United States Department of the Treasury pronouncements (“Section 409A”), that Plan provision or Award will be reformed to avoid imposition of the applicable tax and no action taken to comply
with Section 409A shall be deemed to adversely affect the Holder’s rights to an Award. 

  
 17 

 ARTICLE XI 
 SHARES IN CONNECTION WITH DIRECTOR 
 COMPENSATION 
 11.1 General. Subject to the provisions of
this Article XI, each Nonemployee Director shall have a Share Election Right in connection with Director Compensation payable for the calendar quarter ended December 31, 2005 and each calendar quarter thereafter. Subject to any applicable
Purchase Restrictions, to the extent a Nonemployee Director has exercised the Share Election Right in accordance with this Article XI, such Nonemployee Director will receive Shares of the applicable class of Shares in consideration for an
undertaking to pay for such Shares in accordance with the terms of the Share Election Right. Furthermore, the undertaking to pay may be satisfied (in whole or in part) by the release, at the Company’s discretion, of its requirement to pay the
Director Compensation payable to such Nonemployee Director with respect to the applicable calendar quarter on the last day of such calendar quarter (or as soon as practicable thereafter). The number of Shares of the applicable class of Shares
issuable to a Nonemployee Director pursuant to a Share Election Right for a particular calendar quarter shall equal the quotient obtained by dividing (x) the aggregate amount of such Director Compensation by (y) the Fair Market Value of a
Share of the applicable class of Shares as of the last day of such calendar quarter. No fractional shares will be issued. In lieu of issuing any fractional shares resulting from such calculation, an amount in cash will be paid equal to such fraction
multiplied by the Fair Market Value of a share of the applicable class of Shares on the last day of such calendar quarter. All Shares issued under this Article XI shall be issued free of all restrictions, except as required by law. In addition, the
issuance of any Shares under this Article XI shall be for at least the minimum consideration necessary to permit such Shares to be fully paid. 
 11.2 Timing of Election. Subject to the deemed election provisions of Section 11.3, a Nonemployee Director who wishes to exercise the Share Election Right with respect to a particular calendar
quarter must provide an Election Notice by the Election Deadline applicable to such calendar quarter. Once the Election Deadline applicable to a particular calendar quarter has passed, no Share Election Right may be exercised by any Nonemployee
Director with respect to such calendar quarter, unless the Board determines, in its sole discretion, that such change is occasioned by an extraordinary or unanticipated event. 
 11.3 Deemed Election. If a Nonemployee Director has never delivered a timely Election Notice, the Nonemployee Director shall not have an entitlement to receive Shares with respect to such quarter
and shall not be required to give an undertaking to pay for any such Shares and consequently will receive cash for the Director Compensation payable to such Nonemployee Director without set-off against undertakings to pay for any such Shares for all
calendar quarters until an Election Notice is timely delivered. Once an Election Notice is timely delivered by a Nonemployee Director, it shall apply to the calendar quarter with respect to which it was delivered, and, if such Nonemployee Director
subsequently fails to timely provide Election Notices with respect to the succeeding calendar quarters, it shall be deemed to apply to all succeeding calendar quarters until a Rescission Notice is timely delivered to the Company with

  
 18 

 
respect to any succeeding calendar quarter. For a Rescission Notice to be timely with respect to a particular calendar quarter, it must be delivered to the Company by the Election Deadline
applicable to such calendar quarter. A Nonemployee Director who has delivered a Rescission Notice may exercise a Share Election Right for subsequent calendar quarters by the timely delivery of an Election Notice. 

11.4 Election Void During Restricted Period. If, on the date a Nonemployee Director is to receive Shares pursuant to this Article
XI, a Purchase Restriction is in place, such Nonemployee Director shall not have an entitlement to receive Shares with respect to such quarter and shall not be required to give an undertaking to pay for any such Shares and consequently will instead
receive cash in payment of the Director Compensation then payable to such Nonemployee Director without set-off against an undertaking to pay for any such Shares. 
 11.6 Conditions. Nothing contained herein shall preclude the Board, in its sole discretion, from imposing additional conditions as it may determine, in its sole discretion, on any issuance of
Shares pursuant to this Article XI. 

  
 19EX-10.4

 Exhibit 10.4 
 VIRGIN MEDIA INC. 2010 STOCK INCENTIVE PLAN 
 (as Amended and Restated
Effective June 7, 2013) 
  

	1.	Purpose; Construction. 

This Virgin Media Inc. 2010 Stock Incentive Plan, which Liberty Global plc, a public limited company incorporated under English law (the
“Company”), has amended, adopted and assumed (the “Plan”) effective June 7, 2013 (the “Effective Date”), is intended to encourage share ownership by employees of Virgin Media Inc. and its divisions and subsidiary
corporations, and eligible employees of the Company and its subsidiaries, so that they may acquire or increase their proprietary interest in the Company, and to encourage such employees to remain in the employ of Virgin Media Inc. or its subsidiary
corporations or the Company or its subsidiaries and to put forth maximum efforts for the success of the Company’s business. To accomplish such purposes, the Plan provides that the Company may grant Options, Share Appreciation Rights, Restricted
Shares, Restricted Share Units and Share Awards (each as hereinafter defined). Awards that were outstanding immediately prior to the Effective Date shall continue to be governed by the terms and provisions of the Plan (including Schedule A—UK
Employee Subplan) as in effect prior to the Effective Date or the Prior Plans, as applicable; provided, however, that Section 10, Section 14 and the administrative provisions of the Plan as amended and restated effective June 7,
2013 shall apply to awards under the Plan or the Prior Plans that were outstanding immediately prior to the Effective Date and remain outstanding on and after the Effective Date except that this proviso shall not apply to options granted under the
UK subplan. 
  

	2.	Definitions. 

 As used in
the Plan, the following words and phrases shall have the meanings indicated below: 
 (a) “Act”
shall mean the U.K. Companies Act of 2006. 
 (b) “Affiliate” shall have the meaning set forth
in Rule 12b-2 under Section 12 of the Exchange Act. 
 (c) “Agreement” shall mean a written
or electronic agreement between the Company and a Participant evidencing the grant of an Option, SAR or Award and setting forth the terms and conditions thereof. 

(d) “Approved Transaction” means any transaction in which the Board (or, if approval of the Board is not
required as a matter of law, the Shareholders) shall approve: 
 (1) any consolidation or merger of the Company,
or binding share exchange, pursuant to which Shares of the Company would be changed or converted into or exchanged for cash, securities, or other property (including pursuant to a scheme or arrangement sanctioned by a court under section 899 of the
Act), other than any such transaction in which the Shareholders immediately prior to such transaction have the same proportionate ownership of the shares of, and voting power with respect to, the surviving corporation immediately after such
transaction; 

  
 1 

 (2) any merger, consolidation or binding share exchange to which the Company
is a party as a result of which the Persons who are Shareholders immediately prior thereto have less than a majority of the combined voting power of the outstanding capital shares of the Company ordinarily (and apart from the rights accruing under
special circumstances) having the right to vote in the election of directors immediately following such merger, consolidation or binding share exchange (including pursuant to a scheme or arrangement sanctioned by a court under section 899 of the
Act); 
 (3) the adoption of any plan or proposal for the liquidation or dissolution of the Company; or

 (4) any sale, lease, exchange or other transfer (in one transaction or a series of related transactions) of
all, or substantially all, of the assets of the Company. 
 (e) “Award” shall mean a grant of
Restricted Shares, a Restricted Share Unit, a Share Award or any or all of them. 
 (f) “Board”
shall mean the Board of Directors of the Company. 
 (g) “Board Change” means, during any period
of two consecutive years, individuals who at the beginning of such period constituted the entire Board cease for any reason to constitute a majority thereof unless the election, or the nomination for election, of each new director was approved by a
vote of at least two-thirds of the directors then still in office who were directors at the beginning of the period. 
 (h) “Cause” shall have the meaning of the term “cause” as used in any employment agreement to which the Participant is a party, or, in the absence thereof, shall include
insubordination, dishonesty, incompetence, moral turpitude, other misconduct of any kind and the refusal to perform his or her duties and responsibilities for any reason other than illness or incapacity; provided, however, that if such
termination occurs within 12 months after an Approved Transaction or Control Purchase or Board Change, termination for “cause” shall mean only a felony conviction (or its equivalent under local law) for fraud, misappropriation or
embezzlement. 
 (i) “Code” shall mean the U.S. Internal Revenue Code of 1986, as amended,
including any successor statute thereto, and any reference to the Code shall include all treasury regulations and other guidance promulgated thereunder. 
 (j) “Committee” shall have the meaning set forth in Section 3 hereof. 
 (k) “Control Purchase” shall mean any transaction (or series of related transactions) in which: 
 (1) any person (as such term is defined in Sections 13(d)(3) and 14(d)(2) of the Exchange Act), corporation or other entity (other than the Company, any Subsidiary

  
 2 

 
of the Company or any employee benefit plan sponsored by the Company or any Subsidiary of the Company) shall purchase any Shares of the Company (or securities convertible into Shares of the
Company) for cash, securities or any other consideration pursuant to a tender offer or exchange offer, without the prior consent of the Board or 
 (2) any person (as such term is defined in Sections 13(d)(3) and 14(d)(2) of the Exchange Act), corporation or other entity (other than the Company, any Subsidiary of the Company, any employee benefit
plan sponsored by the Company or any Subsidiary of the Company) shall become the “beneficial owner” (as such term is defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the Company representing 20% or
more of the combined voting power of the then outstanding securities of the Company ordinarily (and apart from the rights accruing under special circumstances) having the right to vote in the election of directors (calculated as provided in Rule
13d-3(d) under the Exchange Act in the case of rights to acquire the Company’s securities), other than in a transaction (or series of related transactions) approved by the Board. 

(l) “Disability” shall mean a Participant’s inability to engage in any substantial gainful activity
by reason of any medically determinable physical or mental impairment that can be expected to result in death or that has lasted or can be expected to last for a continuous period of not less than twelve (12) months. 

(m) “Dividend Equivalents” shall mean, with respect to an Award of Restricted Share Units, to the extent
specified by the Committee only, a cash amount equal to all dividends and other distributions (or the economic equivalent thereof) which are payable to Shareholders of record prior to the date Shares are delivered in settlement of the Award of
Restricted Share Units on a like number and kind of Shares underlying the Award of Restricted Share Units. 
 (n)
“Domestic Relations Order” shall mean a domestic relations order as defined by the Code or Title I of the U.S. Employee Retirement Income Security Act or the rules thereunder. 

(o) “Exchange Act” shall mean the U.S. Securities Exchange Act of 1934, as amended from time to time.

 (p) “Fair Market Value” of a Share on any day means the last sale price (or, if no last sale
price is reported, the average of the high bid and low asked prices) for a Share on such day (or, if such day is not a trading day, on the next preceding trading day) as reported on the Nasdaq or, if not traded on the Nasdaq, such other principal
U.S. securities exchange for such security on the date of determination. If for any day the Fair Market Value of a Share is not determinable by any of the foregoing means, then the Fair Market Value for such day shall be determined in good faith by
the Committee on the basis of such quotations and other considerations as the Committee deems appropriate. 
 (q)
“Jointly-Owned Shares” shall mean a Share Award granted pursuant to Section 9(b). 

  
 3 

 (r) “Merger” shall mean the transactions contemplated
pursuant to that certain Agreement and Plan of Merger among Liberty Global, Inc., Lynx Europe Limited, Lynx US Mergerco 1 LLC, Lynx US Mergerco 2 LLC, Viper US Mergerco 1 LLC, Viper US Mergerco 2 LLC and Virgin Media Inc. dated February 2,
2013, as thereafter amended from time to time. 
 (s) “Merger Ratio” shall mean the product of
the relevant number of shares and 0.72, rounded down to the nearest whole Share. 
 (t) “Nasdaq”
means the Nasdaq Global Select Market. 
 (u) “Option” shall mean an option to purchase Shares
in accordance with the terms and conditions set forth in the applicable Agreement. 
 (v)
“Participant” shall mean a person to whom an Award, SAR or Option has been granted under the Plan. 
 (w) The terms “Performance Award,” “Performance Cycle” and “Performance Objectives” shall have the meanings set forth in Section 11 hereof.

 (x) “Person” shall mean an individual, corporation, limited liability company, partnership,
trust, incorporated or unincorporated association, joint venture or other entity of any kind. 
 (y)
“Prior Plans” shall mean the Amended and Restated NTL 2004 Stock Incentive Plan, the NTL Incorporated 2004 Stock Incentive Plan and the Virgin Media Inc. 2006 Stock Incentive Plan. 

(z) “Restricted Shares” shall mean Shares issued or transferred to an Eligible Individual (as defined in
Section 4) pursuant to Section 8. 
 (aa) “Restricted Share Unit” shall mean rights
granted to an Eligible Individual (as defined in Section 4) pursuant to Section 8 representing a number of hypothetical Shares. 
 (bb) “Rule 16b-3” shall mean Rule 16b-3 promulgated under Section 16 of the Exchange Act (or any other comparable provisions in effect at the time or times in question). 

(cc) “Share” shall mean each or any (as the context may require) class of the Company’s ordinary
shares. 
 (dd) “Shareholder” shall mean a holder of the ordinary or preference shares of the
Company, known as a “member” under English law. 
 (ee) “Share Appreciation Right” or
“SAR” shall mean share appreciation rights awarded pursuant to Section 7, with respect to Shares. 
 (ff) “Share Award” shall mean an Award of Shares granted pursuant to Section 9. 

  
 4 

 (gg) “Subsidiary” of a Person shall mean any present or
future subsidiary (as defined in Section 424(f) of the Code) of such Person or any business entity in which such Person owns, directly or indirectly, 50% or more of the voting, capital or profits interests. An entity shall be deemed a
subsidiary of a Person for purposes of this definition only for such periods as the requisite ownership or control relationship is maintained. For purposes of Section 4, a Subsidiary shall additionally mean a subsidiary within Section 1159
of the Act. 
  

	3.	Administration. 

 (a) Committee; Procedure. The Plan shall be administered by the Compensation Committee of the Board or such other committee appointed by the Board (the committee that administers the Plan, the
“Committee”). 
 (b) Committee Powers. The Committee shall have the authority and discretion,
subject to and not inconsistent with the express provisions of the Plan, to administer the Plan and to exercise all the powers and authorities either specifically granted to it under the Plan or necessary or advisable in the administration of the
Plan, including, without limitation, the authority to: (1) grant Options, SARs and Awards; (2) interpret and administer the Plan, (3) resolve any ambiguity, reconcile any inconsistency, correct any default or deficiency and/or supply
any omission in the Plan or any instrument or agreement relating thereto, (4) determine the purchase price of the Shares covered by each Option (the “Option Price”) and the base price applicable to a Free Standing SAR (as defined in
Section 7); (5) determine the vesting schedule and duration of each Option, SAR or Award; (6) determine the type or types of Options, SARs and Awards to be granted; (7) determine the persons to whom, and the time or times at
which, Options, SARs and Awards shall be granted; (8) determine the number of Shares to be covered by each Option, SAR and Award; (9) prescribe, amend and rescind rules and regulations relating to the Plan; (10) determine the terms
and provisions of the Agreements (which need not be identical) entered into in connection with Options, SARs and Awards granted under the Plan; (11) accelerate the vesting or exercisability of any Option, SAR or Award; (12) make any
amendment or modification to any Agreement consistent with the terms of the Plan, including the extension of the term of any Option, SAR or Award; and (13) make all other determinations deemed necessary or advisable for the administration of
the Plan. The Committee may delegate to one or more of its members or to one or more agents such administrative duties as it may deem advisable, and the Committee or any person to whom it has delegated duties as aforesaid may employ one or more
persons to render advice with respect to any responsibility the Committee or such person may have under the Plan. Unless otherwise expressly provided in the Plan, all designations, determinations, interpretations, and other decisions under or with
respect to the Plan or any Option, SAR or Award or any documents evidencing any and all Options, SARs and Awards shall be within the sole discretion of the Committee, may be made at any time pursuant to the Plan and shall be final, conclusive, and
binding upon all parties, including, without limitation, the Company and its Subsidiaries, any Affiliate, any Participant, any holder or beneficiary of any Options, SARs and Awards, and any Shareholder. All determinations of the Committee shall be
made by a majority of its members at any meeting or by unanimous written consent (including by electronic transmission). 

  
 5 

 (c) Committee Vacancies. The Board shall fill all vacancies, however
caused, in the Committee. The Board may from time to time appoint additional members to the Committee, and may at any time remove one or more members of the Committee and substitute others. One member of the Committee may be selected by the Board as
chairman. The Committee shall hold its meetings at such times and places as it shall deem advisable. 
 (d)
Exculpation. No member of the Board or Committee shall be liable for any action taken or determination made in good faith with respect to the Plan or any Option, SAR or Award granted hereunder. 

(e) No Repricing of Options or SARs. The Committee shall have no authority to make any adjustment (other than in
connection with a change in capitalization or other transaction where an adjustment is permitted or required under the terms of Section 10) or amendment, and no such adjustment or amendment shall be made, that reduces the Option Price of an
Option or the base price of a SAR previously granted under the Plan, unless the Shareholders shall have approved such adjustment or amendment. 
  

	4.	Eligibility. 

 Options,
SARs and Awards may be granted to employees of the Company and its Subsidiaries designated by the Board to participate in the Plan (“Eligible Individuals”) as the Committee shall select; provided, however, that individuals who were
employees of Liberty Global, Inc. or any of its Subsidiaries as of the date immediately prior to the consummation of the Merger shall not be Eligible Individuals. In determining the persons to whom Options, SARs and Awards shall be granted and the
number of Shares to be covered by each Option, SAR and Award, the Committee shall take into account the duties of the respective persons, their present and potential contributions to the success of the Company and such other factors as the Committee
shall deem relevant in connection with accomplishing the purpose of the Plan. An Eligible Individual shall be eligible to receive more than one grant of an Option, SAR or Award during the term of the Plan, but only on the terms and subject to the
restrictions set forth herein. 
  

	5.	Shares Subject to the Plan; Grant Limitations. 

 (a) Settlement in Shares; Origin of Shares. All Options, SARs and Awards granted under the Plan may be settled in Shares only. Shares issued pursuant to the Plan shall be fully paid and, to the
extent permitted by the laws of England and Wales, made available from Shares acquired by or gifted to the Company, newly allotted and issued Shares, or Shares acquired by or issued or gifted to the trustees of an employee benefit trust established
in connection with the Plan. 
 (b) Shares Available for Grant. 

(1) Original Shares. Prior to the Effective Date, the aggregate number of shares of Virgin Media Inc. as to which
Options and Awards could be granted from time to time could not exceed the sum of (i) 11,000,000, (ii) the number of shares available for issuance or granting of new options or awards under the Virgin Media Inc. 2006 Stock Incentive Plan
as of the original effective date of the Plan, as determined by the Board, and (iii) any shares forfeited pursuant to awards or options granted under the Prior Plans after the original effective date of the Plan and before the Effective Date.

  
 6 

 (2) Shares Available for Grant on the Effective Date. As a result of
the Merger, as of the Effective Date, the aggregate number of Shares as to which Options, SARs and Awards may be granted from time to time under the Plan shall not exceed the number of shares remaining available for grant under the Plan as of the
date immediately prior to the consummation of the Merger multiplied by the Merger Ratio. After the Effective Date, in the event that any portion of (i) an outstanding Option, SAR or Award granted under the Plan or (ii) an option or award
granted under the Prior Plans which remains outstanding on the Effective Date, in each case, expires or is canceled, surrendered, exchanged, or otherwise terminated without having been exercised or settled for the full number of Shares subject
thereto, the Shares allocable to such portion (including, if applicable, all shares subject to the Option, SAR or Award) shall (unless the Plan shall have been terminated) become available for subsequent grants of Options, SARs and Awards under the
Plan. Upon the granting of an Option, SAR or Award, the number of Shares available under this Section 5 for the granting of further Options, SARs and Awards shall be reduced by the number of Shares in respect of which the Option, SAR or Award
is granted or denominated. 
 (c) Individual Limit. The aggregate number of Shares with respect to which
Options, SARs and Awards may be granted to any individual Participant during the Company’s fiscal year shall not exceed 2,880,000. 
 (d) Adjustment. The Share limitations established in Section 5(b)(2) and Section 5(c) shall be subject to adjustment as provided in Section 10 hereof. 

 

	6.	Terms and Conditions of Options. 

 Each Option granted pursuant to the Plan shall be evidenced by an Agreement, which shall comply with and be subject to the following terms and conditions: 

(a) Number of Shares. Each Agreement evidencing the grant of an Option shall state the number of Shares to which
the Option relates. 
 (b) Option Price. Each Agreement evidencing the grant of an Option shall state the
Option Price, which shall be determined by the Committee at the time of grant; provided, however, that the Option Price shall in no event be less than the Fair Market Value of a Share at the time of grant. The Option Price shall be subject to
adjustment as provided in Section 10 hereof. An Option shall be considered to be granted on the date the Committee takes action to grant such Option or such later date as may be designated by the Committee in the resolution authorizing the
grant of such Option. 
 (c) Medium and Time of Payment. Options may be exercised in whole or in part at
any time during the Option period by giving written notice of exercise to the Company specifying the number of Shares to be purchased, accompanied by payment of the Option Price and otherwise in accordance with the Agreement pursuant to which the
Option was granted. Payment of the Option Price shall be made in such manner as the Committee may provide in 

  
 7 

 
the Agreement evidencing the grant of the Option, which may consist of (i) cash, (ii) check, (iii) promissory note (subject to the Act and other applicable law), (iv) the
withholding of Shares of the applicable class of Shares issuable upon such exercise of the Option, (v) the delivery, together with a properly executed exercise notice, of irrevocable instructions to a broker to deliver promptly to the Company
the amount of sale or loan proceeds required to pay the purchase price (subject to the Act and other applicable law), or (vi) any combination of the foregoing methods of payment, or such other consideration and method of payment as may be
permitted for the issuance of Shares under the Act. Any Shares withheld as payment of the Option Price under an Option shall be valued at their Fair Market Value. If requested by the Committee, the Participant shall deliver the Agreement evidencing
the Option to the Company, which shall endorse thereon a notation of such exercise and return such Agreement to the Participant. 
 (d) Term and Exercise of Options. Options shall be exercisable over the exercise period as and at the times and upon the conditions that the Committee may determine, as reflected in the Agreement;
provided, however, that the Committee shall have the authority to accelerate the exercisability of any outstanding Option at such time and under such circumstances as it, in its sole discretion, deems appropriate; provided, further, that such
exercise period shall not exceed ten (10) years from the date of grant of such Option. The exercise period shall be subject to earlier termination as provided in Section 13 hereof. An Option may be exercised, as to any or all full Shares
as to which the Option has become exercisable, by giving written notice of such exercise to the Company’s Option administrator or to such individual(s) as the Committee may from time to time designate. 

(e) Nontransferability of Options. Unless otherwise provided in the Agreement, no Option granted hereunder shall be
transferable by the Participant to whom it was granted, other than by will or the laws of descent and distribution or pursuant to a Domestic Relations Order, and, except as otherwise provided in a Domestic Relations Order, the Option may be
exercised during the lifetime of such Participant only by the Participant or such Participant’s guardian or legal representative. 
 (f) Rights as a Shareholder. A Participant or a transferee of an Option shall have no rights as a Shareholder with respect to any Shares covered by the Option until the date of the issuance of a
share certificate or evidence of book entry shares to him or her for such Shares. No adjustment shall be made for dividends (ordinary or extraordinary, whether in cash, securities or other property) or distribution of other rights for which the
record date is prior to the date such share certificate is issued, except as provided in Section 10 hereof. 
  

	7.	Terms and Conditions of SARs. 

 Each SAR granted pursuant to the Plan shall be evidenced by an Agreement, which shall comply with and be subject to the following terms and conditions of this Section 7. A SAR may be granted to a
Participant who holds an Option (hereinafter called a “related Option”) with respect to all or a portion of the Shares subject to the related Option (a “Tandem SAR”) or may be granted separately to an Eligible Individual (a
“Free Standing SAR”). 

  
 8 

 (a) Number of Shares; Term. Each Agreement evidencing the grant of a
SAR shall state the number of Shares as to which the SAR relates. The term of a Free Standing SAR shall not exceed ten (10) years from the date of grant of such SAR. 

(b) Tandem SARs. A Tandem SAR may be granted either concurrently with the grant of the related Option or at any
time thereafter prior to the complete exercise, termination, expiration or cancellation of such related Option. Tandem SARs shall be exercisable only at the time and to the extent that the related Option is exercisable (and may be subject to such
additional limitations on exercisability as the Agreement may provide) and in no event after the complete termination or full exercise of the related Option. Upon the exercise or termination of the related Option, the Tandem SARs with respect
thereto shall be canceled automatically to the extent of the number of Shares with respect to which the related Option was so exercised or terminated. Subject to the limitations of the Plan, upon the exercise of a Tandem SAR and unless otherwise
determined by the Committee and provided in the applicable Agreement, (i) the Participant shall be entitled to receive, for each of the applicable classes of Shares with respect to which the Tandem SAR is being exercised, consideration (in the
form determined as provided in Section 7(d)) equal in value to the excess of the Fair Market Value of a Share of the applicable class of Shares with respect to which the Tandem SAR was granted on the date of exercise over the related Option
Price per Share, and (ii) the related Option with respect thereto shall be canceled automatically to the extent of the number of Shares with respect to which the Tandem SAR was so exercised. 

(c) Free Standing SARs. Free Standing SARs shall be exercisable at the time, to the extent and upon the terms and
conditions set forth in the applicable Agreement. The base price of a Free Standing SAR may be no less than the Fair Market Value of the Shares with respect to which the Free Standing SAR was granted as of the date the Free Standing SAR is granted.
Subject to the limitations of the Plan, upon the exercise of a Free Standing SAR and unless otherwise determined by the Committee and provided in the applicable Agreement, the Participant shall be entitled to receive from the Company, for each Share
with respect to which the Free Standing SAR is being exercised, consideration (in the form determined as provided in Section 7(d)) equal in value to the excess of the Fair Market Value of a Share with respect to which the Free Standing SAR was
granted on the date of exercise over the base price per Share of such Free Standing SAR. 
 (d)
Consideration. The consideration to be received upon the exercise of a SAR by the Participant shall be paid in the applicable class of Shares with respect to which the SAR was granted (valued at Fair Market Value on the date of exercise of
such SAR). No fractional Shares shall be issuable upon exercise of a SAR, and unless otherwise provided in the applicable Agreement, the Holder will receive cash in lieu of any fractional Shares. Unless the Committee shall otherwise determine, to
the extent a Free Standing SAR is exercisable, it will be exercised automatically on its expiration date. 
 (e)
Nontransferability of SARs. Unless otherwise provided in the Agreement, no SAR granted hereunder shall be transferable by the Participant to whom it was granted, other than by will or the laws of descent and distribution or pursuant to a
Domestic Relations Order, and, except as otherwise provided in a Domestic Relations Order, the SAR may be exercised during the lifetime of such Participant only by the Participant or such Participant’s guardian or legal representative.

  
 9 

 (f) Rights as a Shareholder. A Participant or a transferee of a SAR
shall have no rights as a Shareholder with respect to any Shares covered by the SAR until the date of the issuance of a share certificate or evidence of book entry shares to him or her for such Shares. No adjustment shall be made for dividends
(ordinary or extraordinary, whether in cash, securities or other property) or distribution of other rights for which the record date is prior to the date such share certificate is issued, except as provided in Section 10 hereof. 

 

	8.	Terms and Conditions of Restricted Shares and Restricted Share Units. 

(a) Restricted Shares. Each Award of Restricted Shares granted pursuant to the Plan shall be evidenced by an
Agreement, which shall contain such restrictions, terms and conditions as the Committee may, in its discretion, determine and (without limiting the generality of the foregoing) such Agreement may require that an appropriate legend be placed on Share
certificates. Awards of Restricted Shares shall be subject to the terms and provisions set forth below in this Section 8(a) and in Section 13. 
 (1) Rights of Participant. Restricted Shares granted pursuant to an Award hereunder shall be issued in the name of the Participant as soon as reasonably practicable after the Award is granted,
provided that, as required by the Committee, the Participant has executed an Agreement evidencing the Award, the appropriate blank share powers and an escrow agreement and any other documents which the Committee may require as a condition to the
issuance of such Shares. At the discretion of the Committee, Shares issued in connection with an Award of Restricted Shares shall be deposited together with the share powers with an escrow agent (which may be the Company) designated by the
Committee. Unless the Committee determines otherwise and as set forth in the Agreement, upon delivery or transfer of the Shares to the escrow agent, the Participant shall have all of the rights of a Shareholder with respect to such Shares, including
the right to vote the Shares and to receive all dividends or other distributions paid or made with respect to the Shares, subject to the terms of Section 8(a)(4). 

(2) Non-transferability. Until all restrictions upon the Restricted Shares awarded to a Participant shall have
lapsed in the manner set forth in Section 8(a)(3), such Shares shall not be sold, transferred or otherwise disposed of and shall not be pledged or otherwise hypothecated. 

(3) Lapse of Restrictions. Subject to the provisions of Section 13, restrictions upon Restricted Shares
awarded hereunder shall lapse at such time or times and on such terms and conditions as the Committee may determine. The Agreement evidencing the Award shall set forth any such restrictions. 

(4) Treatment of Dividends. Unless otherwise determined by the Committee, dividends, or a specified portion
thereof, declared or paid on such Shares by the Company shall be (i) deferred until the lapsing of the restrictions imposed upon such Shares and (ii) held by the Company or its agent for the account of the Participant until such time. In

  
 10 

 
the event that dividends are to be deferred, the Committee shall determine whether such dividends are to be reinvested in Shares (which shall be held as additional Restricted Shares) or held in
cash. Any deferred dividends shall not bear interest or be segregated in a separate account. Payment of deferred dividends in respect of Restricted Shares (whether held in cash or as additional Restricted Shares) shall be made upon the lapsing of
restrictions imposed on the Shares in respect of which the deferred dividends were paid, and any dividends deferred in respect of any Restricted Shares shall be forfeited upon the forfeiture of such Shares. Any such deferral shall be done in a
manner that complies with Section 409A of the Code. 
 (5) Delivery of Shares. Upon the lapse of the
restrictions on Restricted Shares, the Committee shall cause a share certificate or evidence of book entry Shares to be delivered to the Participant with respect to such Restricted Shares, free of all restrictions hereunder. 

(b) Restricted Share Unit Awards. Each Award of Restricted Share Units granted pursuant to the Plan shall be
evidenced by an Agreement, which shall contain such restrictions, terms and conditions as the Committee may, in its discretion, determine. Awards of Restricted Share Units shall be subject to the terms and provisions set forth below in this
Section 8(b) and in Section 13. 
 (1) Payment of Awards. Each Restricted Share Unit shall
represent the right of the Participant to receive, upon vesting of the Restricted Share Unit or on any later date specified by the Committee, in either case, at the Committee’s discretion, a number of Shares set forth in the applicable
Agreement. 
 (2) Dividend Equivalents. Unless otherwise provided in the Agreement, a Participant shall be
entitled to receive Dividend Equivalents with respect to the Shares covered by an Award of Restricted Share Units. Dividend Equivalents may be paid at the same time dividends or other distributions are paid to the Shareholders or may be deferred.
Any deferral of Dividend Equivalents shall be done in a manner that complies with Section 409A of the Code. 
  

	9.	Terms and Conditions of Share Awards. 

 (a) General. The Committee may grant a Share Award to any Eligible Individual on such terms and conditions as the Committee may determine in its sole discretion. Share Awards may be made as
additional compensation for services rendered by the Eligible Individual or may be in lieu of cash or other compensation to which the Eligible Individual is entitled from the Company. The Participant shall not sell, transfer, or otherwise dispose of
and shall not pledge or otherwise hypothecate a Share Award or any portion thereof while such Share Award remains subject to vesting conditions or other restrictions set forth in an Agreement. 

(b) Jointly-Owned Shares. A Share Award may be made in Shares that are jointly owned by the Participant and a
trust. The Participant’s interest in the Jointly-Owned Shares shall be as determined by the Committee and shall be subject to such terms and conditions as 

  
 11 

 
may be established by the Committee. The Participant’s interest in the Jointly-Owned Shares shall be settled by the delivery of Shares having a Fair Market Value equal to the value of such
interest. Any portion of the Jointly-Owned Shares that are not delivered to the Participant shall be available for issuance to Participants in respect of Options, SARs or Awards granted under the Plan. 

 

	10.	Effect of Certain Changes. 

If the Company subdivides its outstanding Shares into a greater number of Shares (by Share dividend, Share split, reclassification,
alteration of capital, capitalization of profits, bonus issue or otherwise) or combines its outstanding Shares into a smaller number of Shares (by reverse Share split, reclassification, or otherwise) or if the Committee determines that there is any
variation in the share capital of the Company or that there is any Share dividend, extraordinary cash dividend, alteration of capital, capitalization of profits, bonus issue, reclassification, recapitalization, reorganization, split-up, spin-off,
combination, exchange of Shares, warrants or rights offering to purchase any class of Shares or other similar corporate event (including compromises or arrangements sanctioned by a court under section 899 of the Act, mergers or consolidations, other
than those which constitute Approved Transactions) affects any class of Shares so that an adjustment is required to preserve the benefits or potential benefits intended to be made available under the Plan, then the Committee, in its sole discretion
and in such manner as the Committee may deem equitable and appropriate, may make such adjustments to any or all of (i) the number and kind of Shares which thereafter may be awarded, optioned or otherwise made subject to the benefits
contemplated by the Plan, (ii) the number and kind of Shares subject to outstanding Options, SARs and Awards, and (iii) the Option Price or SAR base price with respect to Options and SARs, provided, however, that the number of
Shares subject to any Award shall always be a whole number. Notwithstanding the foregoing, if all Shares of any class of Shares are redeemed, then each outstanding Option, SAR and Award shall be adjusted to substitute for the Shares subject thereto
the kind and amount of cash, securities or other assets issued or paid in the redemption of the equivalent number of Shares of such class of Shares and otherwise the terms of such Option, SAR or Award, including, in the case of Options or similar
rights, the aggregate Option Price, and, in the case of Free Standing SARs, the aggregate base price, shall remain constant before and after the substitution (unless otherwise determined by the Committee and provided in the applicable Agreement).

  

	11.	Performance Awards. 

 (a) Grants of Performance Awards. Unless otherwise set forth in an Agreement, all Options and SARs granted under the Plan are intended to constitute Performance Awards. In addition, the Committee
may, in its sole discretion, provide in Agreements evidencing other Awards granted to Eligible Individuals under the Plan that such Awards are intended to constitute Performance Awards. 

(b) Enumeration of Performance Objectives. Performance Awards other than Options and SARs shall be payable solely
on account of the attainment of one or more of the following performance objectives (the “Performance Objectives”) during a specified period of time (the “Performance Cycle”) as designated by the Committee:
(i) consolidated earnings before or after taxes (including earnings before interest, taxes, depreciation and amortization), 

  
 12 

 
(ii) net income, (iii) operating income, (iv) earnings per share, (v) book value per share, (vi) return on shareholder’s equity, (vii) expense management,
(viii) return on investment, (ix) improvement in capital structure, (x) profitability of an identifiable business unit or product, (xi) maintenance or improvement of product margins, (xii) share price, (xiii) market
share, (xiv) revenue or sales, (xv) costs, (xvi) cash flow, (xvii) working capital or capital expenditures, (xviii) return on assets, (xix) total shareholder return (xx) gross margin, (xxi) number of customers
and/or products, (xxii) revenue per customer and/or product, (xxiii) net promoter score or (xxiv) any combination of the foregoing. The Committee may, in its discretion, apply Performance Objectives to Options and SARs granted under
the Plan. Performance Objectives may be in respect of performance of the Company, any of its Subsidiaries, any of its divisions or any combination thereof. Performance Objectives may be absolute or relative (to prior performance or to the
performance of one or more other entities or objective indices or benchmarks) and may be expressed in terms of a progression within a specific range. 
 (c) Establishment of Performance Objectives. If the Committee intends for a Performance Award to comply with the requirements of Section 162(m) of the Code, the Performance Objectives with
respect to a Performance Cycle shall be established in writing by the Committee by the earlier of (i) the date on which 25% of the Performance Cycle has elapsed and (ii) the date which is ninety (90) days after the commencement of the
Performance Cycle, and in any event while satisfaction of the Performance Objectives remains substantially uncertain. 
 (d) Determination of Performance. Following the completion of the applicable Performance Cycle and prior to the vesting or settlement of any Performance Award granted to a Participant which is
subject to Performance Objectives, the Committee shall certify in writing the extent to which the applicable Performance Objectives have been satisfied. To the extent set forth in the Agreement evidencing a Performance Award, the Committee may, in
its sole discretion, reduce the number of Shares issued upon settlement of a Performance Award. 
 (e) Effect
of Certain Events. 
 (1) Unless otherwise provided by the Committee at the time the Performance Objectives
in respect of a Performance Award are established, performance with respect to a Performance Award shall be automatically adjusted during the applicable Performance Cycle to omit the effects of extraordinary items, gain or loss on the disposal of a
business segment, unusual or infrequently occurring events and transactions that have been publicly disclosed and the cumulative effects of changes in accounting principles, all as determined in accordance with generally accepted accounting
principles (to the extent applicable). In addition, at the time of the granting of a Performance Award, or at any time thereafter, the Committee may provide for the manner in which performance will be measured against the Performance Objectives (or
may adjust the Performance Objectives) to reflect the impact of specified corporate transactions (such as a share split, share dividend or any compromise or arrangement sanction by a court under section 899 of the Act), special charges and changes
in applicable tax laws. 

  
 13 

 (2) Notwithstanding any provision of the Plan to the contrary, Performance
Awards shall at all times be administered in compliance with Section 162(m) of the Code and the regulations promulgated thereunder. Without limiting the generality of the preceding sentence, the Committee shall not be entitled to exercise any
discretion otherwise authorized under the Plan with respect to Performance Awards if the ability to exercise such discretion or the exercise of such discretion itself would cause the compensation attributable to such Awards to fail to qualify as
Performance Awards (including, without limitation, the discretion to increase the amount of compensation payable upon the attainment of Performance Objectives). 
 (f) Definitions. For purposes of this Section 11, “Performance Award” means awards the compensation payable with respect to which is based upon the attainment of Performance
Objectives and includes Awards intended to consist of “performance-based compensation” within the meaning of Section 162(m)(4)(C) of the Code and the regulations promulgated thereunder. 

 

	12.	Agreement by Participant Regarding Withholding Taxes. 

 The obligation of the Company or any Subsidiary to deliver Shares, Dividend Equivalents or cash dividends under the Plan shall be subject to applicable national, state and local tax and employee social
security contribution withholding requirements. National, state and local withholding tax and employee social security contribution withholding due at the time an Award is granted, upon the exercise of any Option or upon the vesting of, or
expiration of restrictions with respect to, Awards or the satisfaction of the Performance Objectives applicable to a Performance Award, as appropriate, may, in the discretion of the Committee, be paid through the withholding of Shares otherwise
issuable to a Participant, upon such terms and conditions as the Committee shall determine. If a Participant shall fail to pay, or make arrangements satisfactory to the Committee for the payment to the Company or any Subsidiary of all such national,
state and local taxes and employee social security contributions required to be withheld, then the Company or any Subsidiary shall, to the extent permitted by law, have the right to deduct from any payment of any kind otherwise due to such
Participant an amount equal to any national, state or local taxes and employee social security contributions of any kind required to be withheld by the Company with respect to such Option, SAR or Award. 

 

	13.	Termination of Employment; Effect of Certain Events. 

 (a) Termination of Employment. In the event that a Participant’s employment with the Company shall terminate prior to an Option or SAR becoming exercisable or being exercised, or prior to
delivery of Shares, deferred dividends or Dividend Equivalents in settlement of an Award, then all Options, SARs, Awards, deferred dividends or Dividend Equivalents granted to such Participant shall thereafter vest and/or become exercisable to the
extent provided in the Agreement; provided, however, that, unless otherwise determined by the Committee and provided in the Agreement, (i) no Option or SAR may be exercised after the scheduled expiration date thereof, (ii) if the
Participant’s employment with the Company terminates by reason of death or Disability, then the Option or SAR shall remain exercisable for a period of at least one year following such termination (but not later than the scheduled expiration of
such Option or SAR), and (iii) any termination of employment with the Company for Cause will be treated in accordance with the provisions of Section 13(b) below. 

  
 14 

 (b) Termination for Cause. Unless otherwise provided in the
Agreement, if a Participant’s employment with the Company shall terminate for Cause, then (i) all Options and SARs theretofore granted to such Participant shall terminate immediately and (ii) all Awards, deferred dividends and
Dividend Equivalents shall be forfeited immediately. 
 (c) Effect of Approved Transaction, Board
Change and Control Purchase. In the event of any Approved Transaction, Board Change or Control Purchase, unless the applicable Agreement provides otherwise, (i) each outstanding Option and SAR granted under the Plan shall become exercisable
in full in respect of the aggregate number of Shares covered thereby effective upon the Board Change or Control Purchase or immediately prior to consummation of the Approved Transaction, (ii) the restrictions upon Restricted Shares awarded
under the Plan shall be deemed to have expired and all such Restricted Shares shall become vested effective upon the Board Change or Control Purchase or immediately prior to consummation of the Approved Transaction, and (iii) each Award of
Restricted Share Units shall become vested in full effective upon the Board Change or Control Purchase or immediately prior to consummation of the Approved Transaction. Notwithstanding the foregoing, unless otherwise provided in the applicable
Agreement, the Committee may, in its discretion, determine that any or all outstanding Options, SARs, Awards of Restricted Shares and Awards of Restricted Share Units granted pursuant to the Plan will not become vested and/or will not become
exercisable on an accelerated basis in connection with an Approved Transaction if effective provision has been made for the taking of such action which, in the opinion of the Committee, is equitable and appropriate to substitute a new option, share
appreciation right or other award for such Option, SAR, Award of Restricted Shares or Award of Restricted Share Units or to assume such Option, SAR, Award of Restricted Shares or Award of Restricted Share Units and to make such new or assumed
option, share appreciation right or other award, as nearly as may be practicable, equivalent to the old Option, SAR, Award of Restricted Shares or Award of Restricted Share Units (before giving effect to any acceleration of the exercisability
thereof), taking into account, to the extent applicable, the kind and amount of securities, cash or other assets into or for which the applicable class of Shares may be changed, converted or exchanged in connection with the Approved Transaction.

  

	14.	Effect of Transfer of Employment; Rights as an Employee. 

 For purposes of this Plan, employment with the Company shall include employment with any Subsidiary of the Company and employment with any Affiliate of the Company whose employees have been designated by
the Board as eligible to participate in the Plan, and Options, SARs and Awards granted under this Plan shall not be affected by a Participant’s transfer of employment between or among the Company, a Subsidiary of the Company or such Affiliate
of the Company. Nothing in the Plan or in any instrument executed pursuant to the Plan will confer upon any Participant any right to continue in the employ of the Company or its Subsidiaries or Affiliates or affect the right of any such entity to
terminate the employment of any Participant at any time with or without Cause. 

  
 15 

	15.	Other Provisions. 

 Each
Option, SAR and Award granted under the Plan shall be evidenced by an Agreement. The Agreements authorized under the Plan shall contain such other provisions, including, without limitation, the imposition of restrictions upon the exercise of an
Option or SAR or the transfer of Shares underlying an Award and the inclusion of any condition as the Committee shall deem advisable. By acceptance of an Award, SAR or Option, unless otherwise provided in the applicable Agreement, each Participant
shall be deemed to have agreed that such Award, SAR or Option is special incentive compensation that will not be taken into account, in any manner, as salary, compensation or bonus in determining the amount of any payment under any pension,
retirement or other employee benefit plan, program or policy of the Company or any Subsidiary of the Company. In addition, each beneficiary of a deceased Participant shall be deemed to have agreed that such Award, SAR or Option will not affect the
amount of any life insurance coverage, if any, provided by the Company on the life of the Participant which is payable to such beneficiary under any life insurance plan covering employees of the Company or any Subsidiary of the Company. 

 

	16.	Term of Plan. 

 Options,
SARs and Awards may be granted pursuant to the Plan from time to time within a period of ten (10) years from the original effective date of the Plan on June 9, 2010. 

 

	17.	Amendment and Termination of the Plan. 

 The Committee at any time and from time to time may suspend, terminate, modify or amend the Plan. No suspension, termination, modification or amendment of the Plan may adversely affect any Option, SAR or
Award previously granted, unless Section 19 applies or the written consent of the Participant (or, as applicable, a permissible transferee) is obtained. 
  

	18.	Interpretation. 

 The Plan
is designed and intended, to the extent applicable, to comply with the Act, Rule 16b-3 and all provisions hereof and to satisfy the requirements of Section 162(m) of the Code, Section 409A of the Code (or to be exempt from the requirements
of Section 409A of the Code) and any other applicable English or U.S. corporate, tax or securities law and shall be construed in a manner to so comply. 
  

	19.	Section 409A of the Code. 

 Notwithstanding this or any other provision of the Plan to the contrary, the Committee may amend the Plan in any manner, or take any other action, that it determines, in its reasonable discretion
exercised in good faith, is necessary, appropriate or advisable to cause the Plan and the Options, SARs and Awards granted thereunder to comply with Section 409A of the Code and any guidance issued thereunder. Any such action, once taken, shall
be deemed to be effective from the earliest date necessary to avoid a violation of Section 409A of the Code and shall be final, binding and conclusive on all Participants and other individuals having or claiming any right or interest under the
Plan. 
  

	20.	Effect of Headings. 

 The
section and subsection headings contained herein are for convenience only and shall not affect the construction hereof. 

  
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	21.	Regulations and Other Approvals; Governing Law. 

 (a) The Plan and the rights of all persons claiming hereunder shall be construed and determined in accordance with the laws of the State of Delaware. 

(b) The obligation of the Company to sell, deliver or transfer Shares with respect to Options, SARs and Awards granted
under the Plan shall be subject to all applicable laws, rules and regulations, including all applicable English and/or U.S. corporate, tax and securities laws, and the obtaining of all such approvals by governmental agencies as may be deemed
necessary or appropriate by the Committee. 
 (c) The Board may make such changes as may be necessary or
appropriate to comply with the rules and regulations of any government authority. 
 (d) Each Option, SAR and
Award is subject to the requirement that, if at any time the Committee determines, in its discretion, that the listing, registration or qualification of Shares issuable pursuant to the Plan is required by any securities exchange or under any other
law, or the consent or approval of any governmental regulatory body is necessary or desirable as a condition of, or in connection with, the grant of an Option, SAR or Award or the issuance of Shares, no Options, SARs or Awards shall be granted or
payment made or Shares issued, in whole or in part, unless listing, registration, qualification, consent or approval has been effected or obtained free of any conditions as acceptable to the Committee. 

(e) Notwithstanding anything contained in the Plan or any Agreement to the contrary, in the event that the disposition of
Shares acquired pursuant to the Plan is not covered by a then current registration statement under the U.S. Securities Act of 1933, as amended (the “Securities Act”), and is not otherwise exempt from such registration, such Shares shall be
restricted against transfer to the extent required by the Securities Act and Rule 144 or other regulations thereunder. The Committee may require any individual receiving Shares pursuant to an Option, SAR or Award granted under the Plan, as a
condition precedent to receipt of such Shares, to represent and warrant to the Company in writing that the Shares acquired by such individual are acquired without a view to any distribution thereof and will not be sold or transferred other than
pursuant to an effective registration thereof under the Securities Act or pursuant to an exemption applicable under the Securities Act or the rules and regulations promulgated thereunder. The certificates evidencing any such Shares shall be
appropriately amended or have an appropriate legend placed thereon to reflect their status as restricted securities as aforesaid. 
  

	22.	Subplans. 

 The Company
may, in its discretion, adopt any subplan to the Plan (“Subplan”) as it deems necessary, including, without limitation, to provide that grants of Options, SARs and Awards with respect to Participants working outside the United Kingdom or
the United States comply with matters of local law or practice, including corporate, tax, exchange control and securities laws. For the avoidance of doubt, grants made pursuant to any Subplan shall be subject to the limitations provided in
Section 5 hereof. 

  
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	23.	Original Effective Date of Plan. 

 The compensation committee of the board of directors of Virgin Media Inc. originally approved the Plan in 2010 subject only to the approval by the affirmative vote of the holders of a majority of the
securities of Virgin Media Inc. present, or represented, and entitled to vote at a meeting of shareholders duly held in accordance with the applicable laws of the State of Delaware on June 9, 2010. From and after the original effective date of
the Plan, no further awards were to be granted under the Virgin Media Inc. 2006 Stock Incentive Plan. 

  
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 ANNEX 1 
 This Annex 1 to the Virgin Media Inc. 2010 Stock Incentive Plan (as Amended and Restated Effective June 7, 2013) (the “Plan”) governs SARs and Awards granted under the Plan that are payable
in cash, Shares or any combination thereof. Any SARs or Awards granted pursuant to this Annex 1 are subject to all of the terms and conditions set forth in the Plan except as modified by the following provisions, which shall replace and/or
supplement certain provisions of the Plan, as indicated below. Any Award that may be settled in cash or in a combination of cash and Shares shall be granted only under an Annex to the Plan. 

Section 5 
 Section 5(a) Settlement in Cash or Shares; Origin of Shares. The following sentence shall replace the first sentence of Section 5(a) for purposes of this Annex 1: 

All Options granted under the Plan may be settled in Shares only; SARs and Awards granted under the Plan pursuant to Annex I may be settled in Shares,
cash or a combination thereof. 
 Section 5(b)(2) Shares Available for Grant on the Effective Date. The following
sentence shall replace the second sentence of Section 5(b)(2) for purposes of this Annex 1: 
 After the Effective Date, in the event that
any portion of (i) an outstanding Option, SAR or Award granted under the Plan or (ii) an option or award granted under the Prior Plans which remains outstanding on the Effective Date, in each case, expires or is canceled, surrendered,
exchanged, settled in cash or otherwise terminated without having been exercised or settled for the full number of Shares subject thereto, the Shares allocable to such portion (including, if applicable, all shares subject to the Option, SAR or
Award) shall (unless the Plan shall have been terminated) become available for subsequent grants of Options, SARs and Awards under the Plan. 
 Section 7 
 Section 7(d) Consideration. The following
shall replace the first sentence of Section 7(d) for purposes of SARs granted under this Annex 1: 
 The consideration to be received upon
the exercise of a SAR by the Participant shall be paid in the applicable class of Shares with respect to which the SAR was granted (valued at Fair Market Value on the date of exercise of such SAR), cash or a combination thereof. 

  
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 Section 8 

Section 8(b)(1) Payment of Awards. The following sentence shall replace Section 8(b)(1) for purposes of Awards granted
under this Annex 1: 
 Each Restricted Share Unit shall represent the right of the Participant to receive, upon vesting of the Restricted Share
Unit or on any later date specified by the Committee, in either case, at the Committee’s discretion, (i) a number of Shares set forth in the applicable Agreement or (ii) an amount of cash equal to the Fair Market Value of such Shares.

 Section 12 
 Section 12 Agreement by Participant Regarding Withholding Taxes. The following paragraph shall replace Section 12 of the Plan for purposes of Options, SARs and Awards granted under this
Annex 1. 
 The obligation of the Company or any Subsidiary to deliver Shares, Dividend Equivalents or cash dividends under the Plan shall be
subject to applicable national, state and local tax and employee social security contribution withholding requirements. National, state and local withholding tax and employee social security contribution withholding due at the time an Award is
granted, upon the exercise of any Option or upon the vesting of, or expiration of restrictions with respect to, Awards or the satisfaction of the Performance Objectives applicable to a Performance Award, as appropriate, may, in the discretion of the
Committee, be paid through the withholding of Shares otherwise issuable to a Participant or through the withholding of cash otherwise payable to a Participant pursuant to a SAR or Award, upon such terms and conditions as the Committee shall
determine. If a Participant shall fail to pay, or make arrangements satisfactory to the Committee for the payment to the Company or any Subsidiary of all such national, state and local taxes and employee social security contributions required to be
withheld, then the Company or any Subsidiary shall, to the extent permitted by law, have the right to deduct from any payment of any kind otherwise due to such Participant an amount equal to any national, state or local taxes and employee social
security contributions of any kind required to be withheld by the Company with respect to such Option, SAR or Award 

  
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 Section 13 

Section 13(a) Termination of Employment. The following paragraph shall replace Section 13(a) of the Plan for purposes of
Options, SARs and Awards granted under this Annex 1. 
 In the event that a Participant’s employment with the Company shall terminate prior
to an Option or SAR becoming exercisable or being exercised, or prior to delivery of Shares, cash, deferred dividends or Dividend Equivalents in settlement of an Award, then all Options, SARs, Awards, deferred dividends or Dividend Equivalents
granted to such Participant shall thereafter vest and/or become exercisable to the extent provided in the Agreement; provided, however, that, unless otherwise determined by the Committee and provided in the Agreement, (i) no Option or
SAR may be exercised after the scheduled expiration date thereof, (ii) if the Participant’s employment with the Company terminates by reason of death or Disability, then the Option or SAR shall remain exercisable for a period of at least
one year following such termination (but not later than the scheduled expiration of such Option or SAR), and (iii) any termination of employment with the Company for Cause will be treated in accordance with the provisions of Section 13(b)
below. 
 Section 15 
 Section 15 Other Provisions. The following sentence shall supplement Section 15 for purposes of SARs and Awards granted under this Annex 1: 

Neither the Company nor any Subsidiary of the Company shall be required to segregate any cash which may at any time be represented by SARs or Awards, and
the Plan shall constitute an “unfunded” plan for the Company. 

  
 21 

 ANNEX 2 
 This Annex 2 to the Virgin Media Inc. 2010 Stock Incentive Plan (as Amended and Restated Effective June 7, 2013) (the “Plan”) governs Options, SARs and Awards granted to independent
contractors or employees of Affiliates that are not Subsidiaries within the meaning of section 1159 of the Act under the Plan or Annex 1. Any Options, SARs or Awards granted pursuant to this Annex 2 are subject to all of the terms and conditions set
forth in the Plan and Annex 1, as applicable, except as modified by the following provisions, which shall replace and/or supplement certain provisions of the Plan and Annex 1, as indicated below. 

Section 1 

Section 1 Purpose; Construction. The following sentence shall replace the first sentence of Section 1 of the Plan: 

This Virgin Media Inc. 2010 Stock Incentive Plan, which Liberty Global plc, a public limited company incorporated under English law (the
“Company”), has amended, adopted and assumed (the “Plan”) effective June [__], 2013 (the “Effective Date”), is intended to encourage share ownership by employees and independent contractors of Virgin Media Inc. and its
divisions and subsidiary corporations and other affiliates, and eligible employees and independent contractors of the Company and its subsidiaries, so that they may acquire or increase their proprietary interest in the Company, and to encourage such
employees and independent contractors to remain in the employ of Virgin Media Inc. or its subsidiary corporations or affiliates or the Company or its subsidiaries and to put forth maximum efforts for the success of the Company’s business.

 Section 2 
 Section 2 Definitions. References in the definition of “Cause” to “employment” shall be replaced with references to “independent contractor” for purposes of Options,
SARs and Awards granted under this Annex 2. 

  
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 Section 4 

Section 4 Eligibility. The following sentence shall replace the first sentence of Section 4 for purposes of Options,
SARs and Awards granted under this Annex 2: 
 Options, SARs and Awards may be granted to employees and independent contractors (i) of the
Company and its Subsidiaries and (ii) of any Affiliate of the Company designated by the Board to participate in the Plan ((i) and (ii) collectively, “Eligible Individuals”) as the Committee shall select; provided, however,
that individuals who were employees of Liberty Global, Inc. or any of its Subsidiaries as of the date immediately prior to the consummation of the Merger shall not be Eligible Individuals. 

Section 13 
 Section 13 Termination of Service; Effect of Certain Events. References in Section 13 to “employment” shall be replaced with references to “service” for purposes of
Options, SARs and Awards granted under this Annex 2. 
 Section 14 

Section 14 Effect of Transfer of Service; Rights as an Independent Contractor. References in Section 14 to
(i) “employ” and “employment” shall be replaced with references to “service” and (ii) “employee” shall be replaced with references to “independent contractor”, in each case for purposes of
Options, SARs and Awards granted under this Annex 2. 
 Section 15 

Section 15 Other Provisions. References in Section 14 to “employee of the Company” shall be replaced with
references to “independent contractor of the Company” for purposes of Options, SARs and Awards granted under this Annex 2. 

  
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