Document:

EX-10.22

 Exhibit 10.22 
 BLACKHAWK NETWORK HOLDINGS, INC. 
 AMENDED AND RESTATED 2007 STOCK OPTION
AND STOCK APPRECIATION RIGHT PLAN 

 BLACKHAWK NETWORK HOLDINGS, INC. 

AMENDED AND RESTATED 2007 STOCK OPTION AND STOCK APPRECIATION RIGHT PLAN 

Table of Contents 
  

							
	 	  	 	  	Page	 
		
	 ARTICLE I DEFINITIONS
	  	 	1	  
			
	 1.1
	  	 Administrator
	  	 	1	  
	 1.2
	  	 Assumption of Blackhawk Business
	  	 	1	  
	 1.3
	  	 Award
	  	 	1	  
	 1.4
	  	 Award Agreement
	  	 	1	  
	 1.5
	  	 Blackhawk Initial Public Offering
	  	 	2	  
	 1.6
	  	 Blackhawk Issuer
	  	 	2	  
	 1.7
	  	 Blackhawk Spinoff
	  	 	2	  
	 1.8
	  	 Board
	  	 	2	  
	 1.9
	  	 Change in Control
	  	 	2	  
	 1.10
	  	 Code
	  	 	3	  
	 1.11
	  	 Committee
	  	 	3	  
	 1.12
	  	 Common Stock
	  	 	3	  
	 1.13
	  	 Company
	  	 	3	  
	 1.14
	  	 Consultant
	  	 	3	  
	 1.15
	  	 Director
	  	 	4	  
	 1.16
	  	 Disability
	  	 	4	  
	 1.17
	  	 DRO
	  	 	4	  
	 1.18
	  	 Employee
	  	 	4	  
	 1.19
	  	 Exchange Act
	  	 	4	  
	 1.20
	  	 Exempt Person
	  	 	4	  
	 1.21
	  	 Fair Market Value
	  	 	5	  
	 1.22
	  	 Holder
	  	 	5	  
	 1.23
	  	 Non-Qualified Stock Option
	  	 	5	  
	 1.24
	  	 Option
	  	 	5	  
	 1.25
	  	 Plan
	  	 	5	  
	 1.26
	  	 Safeway
	  	 	5	  
	 1.27
	  	 Safeway Subsidiary
	  	 	5	  
	 1.28
	  	 Securities Act
	  	 	5	  
	 1.29
	  	 Separation from Service
	  	 	6	  
	 1.30
	  	 Stock Appreciation Right
	  	 	6	  
	 1.31
	  	 Stockholders’ Agreement
	  	 	6	  
	 1.32
	  	 Subsidiary
	  	 	6	  
	 1.33
	  	 Substitute Award
	  	 	6	  
		
	 ARTICLE II SHARES SUBJECT TO PLAN
	  	 	6	  
			
	 2.1
	  	 Shares Subject to Plan
	  	 	6	  
	 2.2
	  	 Add-back of Certain Shares
	  	 	6	  

  
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	 ARTICLE III GRANTING OF OPTIONS
	  	 	7	  
			
	 3.1
	  	 Eligibility
	  	 	7	  
	 3.2
	  	 Granting of Options to Employees, Director or Consultants
	  	 	7	  
	 3.3
	  	 Option Agreement
	  	 	7	  
		
	 ARTICLE IV TERMS OF OPTIONS
	  	 	7	  
			
	 4.1
	  	 Option Type
	  	 	7	  
	 4.2
	  	 Option Price
	  	 	7	  
	 4.3
	  	 Option Term
	  	 	7	  
	 4.4
	  	 Option Vesting
	  	 	8	  
	 4.5
	  	 Substitute Awards
	  	 	8	  
	 4.6
	  	 Expiration of Options
	  	 	8	  
		
	 ARTICLE V EXERCISE OF OPTIONS
	  	 	8	  
			
	 5.1
	  	 Partial Exercise
	  	 	8	  
	 5.2
	  	 Deliveries upon Exercise
	  	 	9	  
	 5.3
	  	 Rights as Stockholders
	  	 	9	  
	 5.4
	  	 Ownership and Transfer Restrictions
	  	 	9	  
	 5.5
	  	 Additional Limitations on Exercise of Options
	  	 	9	  
		
	 ARTICLE VI STOCK APPRECIATION RIGHTS
	  	 	10	  
			
	 6.1
	  	 Grant of Stock Appreciation Rights
	  	 	10	  
	 6.2
	  	 Stock Appreciation Right Vesting
	  	 	10	  
	 6.3
	  	 Manner of Exercise
	  	 	10	  
	 6.4
	  	 Stock Appreciation Right Term
	  	 	11	  
		
	 ARTICLE VII ADMINISTRATION
	  	 	11	  
			
	 7.1
	  	 Administrator
	  	 	11	  
	 7.2
	  	 Powers of the Administrator
	  	 	12	  
	 7.3
	  	 Majority Rule; Unanimous Written Consent
	  	 	13	  
	 7.4
	  	 Compensation; Professional Assistance; Good Faith Actions
	  	 	13	  
		
	 ARTICLE VIII MISCELLANEOUS PROVISIONS
	  	 	13	  
			
	 8.1
	  	 Not Transferable
	  	 	13	  
	 8.2
	  	 Amendment, Suspension or Termination of the Plan
	  	 	14	  
	 8.3
	  	 Changes in Common Stock or Assets of the Company, Acquisition or Liquidation of the Company and Other Corporate
Events
	  	 	14	  
	 8.4
	  	 Payment and Tax Withholding
	  	 	15	  
	 8.5
	  	 Conditions to Issuance of Stock Certificates
	  	 	16	  
	 8.6
	  	 Investment Intent
	  	 	17	  
	 8.7
	  	 Stockholders’ Agreement
	  	 	17	  
	 8.8
	  	 At-Will Employment
	  	 	17	  
	 8.9
	  	 Effect of Plan upon Other Compensation Plans
	  	 	18	  
	 8.10
	  	 Compliance with Laws
	  	 	18	  
	 8.11
	  	 Inability to Obtain Authority
	  	 	18	  
	 8.12
	  	 Section 409A
	  	 	18	  
	 8.13
	  	 Titles
	  	 	19	  

  
 ii 

							
	 8.14
	  	 Governing Law
	  	 	19	  

  
 iii

 BLACKHAWK NETWORK HOLDINGS, INC. 

AMENDED AND RESTATED 2007 STOCK OPTION AND STOCK APPRECIATION RIGHT PLAN 

Blackhawk Network Holdings, Inc., a Delaware corporation (the “Company”), adopted this Blackhawk Network Holdings, Inc.
Amended and Restated 2007 Stock Option and Stock Appreciation Right Plan (the “Plan”) for the benefit of its eligible Employees, Directors and Consultants (each, as defined herein). The Plan was initially effective as of
February 20, 2007 (the “Effective Date”). This amendment and restatement of the Plan is effective as of May 14, 2012. 
 The purposes of the Plan are as follows: 
 (1) To provide an additional incentive
for Directors, Employees and Consultants (as such terms are defined below) to further the growth, development and financial success of the Company by personally benefiting through the ownership of Company stock and/or rights which recognize such
growth, development and financial success. 
 (2) To enable the Company to obtain and retain the services of Directors,
Employees and Consultants considered essential to the long range success of the Company by offering them an opportunity to own stock in the Company and/or rights which will reflect the growth, development and financial success of the Company.

 ARTICLE I 
 DEFINITIONS 
 Wherever the following terms are used in the Plan they shall
have the meanings specified below, unless the context clearly indicates otherwise. 
 1.1 Administrator.
“Administrator” shall mean the Board, except that, if the Board appoints a Committee under Section 7.1, the term “Administrator” shall mean the Committee as to those duties, powers and responsibilities specifically conferred
upon the Committee. 
 1.2 Assumption of Blackhawk Business. “Assumption of Blackhawk Business” shall mean the
assumption of all or substantially all of the businesses, operations, assets and liabilities of the Company and the Subsidiaries, or any successor to the Company and the Subsidiaries (by merger, consolidation, business combination, reorganization,
recapitalization, distribution or otherwise) into Safeway or a Safeway Subsidiary, or any successor thereto. 
 1.3
Award. “Award” shall mean an Option or an award of Stock Appreciation Rights granted under the Plan. 
 1.4
Award Agreement. “Award Agreement” shall mean a written agreement executed by an authorized officer of the Company and the Holder which shall contain such terms and conditions with respect to an Award as the Administrator shall
determine, consistent with the Plan. 

  
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 1.5 Blackhawk Initial Public Offering. “Blackhawk Initial Public Offering”
shall mean the consummation of the initial public offering by the Company or any other Blackhawk Issuer of all or any portion of the Common Stock, or the common stock or other common equity securities of a Blackhawk Issuer, in an underwritten
offering registered under the Securities Act. 
 1.6 Blackhawk Issuer. “Blackhawk Issuer” shall mean the
Company, or a corporation or other entity that is the successor to the Company and the Subsidiaries (by merger, consolidation, business combination, reorganization, recapitalization or otherwise, or by acquisition of all or substantially all of the
business, operations, assets and liabilities of the Company and the Subsidiaries), or any successor thereto. 
 1.7 Blackhawk
Spinoff. “Blackhawk Spinoff” shall mean the distribution (by dividend, distribution of stock or other equity securities, recapitalization, reorganization or otherwise) of any outstanding Common Stock, or the outstanding common stock or
other common equity interests of a Blackhawk Issuer, to the stockholders of Safeway (or any successor thereto) or any entity that directly or indirectly owns more than 50% of the outstanding voting securities of Safeway (or any successor thereto).

 1.8 Board. “Board” shall mean the Board of Directors of the Company. 

1.9 Change in Control. “Change in Control” shall mean the occurrence of any of the following events occurring on or
after the Effective Date: 
 (a) any “person” (as defined below) or “group” (as defined
in Section 13(d)(3) of the Exchange Act and the rules thereunder), together with all affiliates of such person or group, shall become the “beneficial owner” (as determined pursuant to Rule 13d-3 under the Exchange Act) of securities
entitled to vote generally in the election of directors (“voting securities”) of the Company that represent 50% or more of the combined voting power of the Company’s then outstanding voting securities, other than an Exempt Person;
provided, however, that, notwithstanding the foregoing, a Change in Control shall not occur under this subsection (a) by reason of a person or group (together with the affiliates thereof) becoming the beneficial owner of 50% or more of
the outstanding voting securities of the Company solely as a result of an acquisition of voting securities by the Company which, by reducing the number of voting securities outstanding, increases the proportionate number of voting securities
beneficially owned by such person or group (together with the affiliates thereof) to 50% or more of the voting securities of the Company then outstanding; and, provided, further, that if a person or group (together with the affiliates
thereof) shall become the beneficial owner of 50% or more of the voting securities of the Company then outstanding solely as a result of an acquisition of voting securities by the Company and shall, after such acquisition by the Company, become the
beneficial owner of additional voting securities of the Company (other than pursuant to a dividend or distribution paid or made by the Company in voting securities or pursuant to a split or subdivision of the outstanding voting securities), then a
Change in Control shall occur under this subsection (a) unless, upon becoming the beneficial owner of such additional voting securities, such person or group (together with the affiliates thereof) does not beneficially own 50% or more of the
voting securities then outstanding; 

  
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 (b) the consummation by the Company (whether directly involving the
Company or indirectly involving the Company through one or more intermediaries) of: (i) a merger, consolidation, reorganization, or business combination or (ii) a sale or other disposition of all or substantially all of the Company’s
assets in any single transaction or series of related transactions or (iii) the acquisition of assets or stock of another entity, in each case, if, as a result of the transaction, the Company’s voting securities outstanding immediately
before the transaction (or the securities into which such voting securities are converted as a result of the transaction) fail to represent, directly or indirectly, more than 50% of the combined voting power of the outstanding voting securities of
the Company (or the person that, as a result of the transaction, controls, directly or indirectly, the Company or owns, directly or indirectly, all or substantially all of the Company’s assets or otherwise succeeds to the business of the
Company (the Company or such person, the “Successor Entity”)) immediately after the transaction; and 
 (c) the
Company’s stockholders approve a liquidation or dissolution of the Company. 
 For purposes of subsection (a) above,
the calculation of voting power shall be made as if the date on which the ownership of such person or group is measured were a record date for a vote of the Company’s stockholders, and for purposes of subsection (b) above, the calculation
of voting power shall be made as if the date of the consummation of the transaction were a record date for a vote of the Company’s stockholders. For all purposes of this Plan, any calculation of the number of securities outstanding at any
particular time, including for purposes of determining the particular percentage of such outstanding voting securities of which any person or group is the beneficial owner, shall be made in accordance with the last sentence of Rule 13d-3(d)(1)(i) of
the General Rules and Regulations under the Exchange Act. For purposes of this definition of “Change in Control,” “person” means any individual, corporation, partnership, limited liability company, joint venture, trust,
unincorporated organization, association or other entity. Notwithstanding the foregoing, an Assumption of Blackhawk Business, a Blackhawk Initial Public Offering, or a Blackhawk Spinoff shall not be a Change in Control. 

1.10 Code. “Code” shall mean the Internal Revenue Code of 1986, as amended. 

1.11 Committee. “Committee” shall mean the committee or subcommittee of the Board appointed as provided in
Section 7.1. 
 1.12 Common Stock. “Common Stock” shall mean the common stock of the Company, par value
$0.001 per share. 
 1.13 Company. “Company” shall mean Blackhawk Network Holdings, Inc., a Delaware
corporation. 
 1.14 Consultant. “Consultant” shall mean any consultant or adviser if: 

(a) the consultant or adviser renders bona fide services to the Company; 

(b) the services rendered by the consultant or adviser are not in connection with the offer or sale of securities in a capital raising
transaction and do not directly or indirectly promote or maintain a market for the Company’s securities; and 

  
 3 

 (c) the consultant or adviser is a natural person. 

1.15 Director. “Director” shall mean a member of the Board. 

1.16 Disability. “Disability” shall mean, with respect to a Holder, that the Holder: 

(a) is unable to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment that
can be expected to result in death or can be expected to last for a continuous period of not less than twelve (12) months, or 
 (b) is, by reason of any medically determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not less than twelve
(12) months, receiving income replacement benefits for a period of not less than three months under an accident or health plan covering employees of such Holder’s employer, as determined in accordance with Section 409A(a)(2)(C) of the
Code and the Treasury Regulations thereunder. 
 1.17 DRO. “DRO” shall mean a domestic relations order that
would constitute a “qualified domestic relations order” as defined by the Code or Title I of the Employee Retirement Income Security Act of 1974, as amended, if this Plan were subject to regulation under Title I of the Employee Retirement
Income Security Act of 1974, as amended. 
 1.18 Employee. “Employee” shall mean any officer or other employee
(as defined in accordance with Section 3401(c) of the Code) of the Company or any Subsidiary. 
 1.19 Exchange Act.
“Exchange Act” shall mean the Securities Exchange Act of 1934, as amended. 
 1.20 Exempt Person. “Exempt
Person” shall mean any of the following: 
 (a) a trustee or other fiduciary holding securities under any employee benefit
plan (or related trust) sponsored or maintained by the Company or any person controlled by the Company or by any employee benefit plan (or related trust) sponsored or maintained by the Company or any person controlled by the Company, 

(b) the Company or a Subsidiary, 
 (c) a person that is owned, directly or indirectly, by the stockholders of the Company in substantially the same proportions as their beneficial ownership of the voting securities of the Company, and

 (d) Safeway, any Safeway Subsidiary or any entity that directly or indirectly owns more than 50% of the voting securities of
Safeway then outstanding. 
 No person who is an officer, director or employee of an Exempt Person shall be deemed, solely by
reason of such person’s status or authority as such, to be the beneficial owner of any securities that are beneficially owned, including, without limitation, in a fiduciary capacity, by an Exempt Person or by any other such officer, director or
employee of an Exempt Person. 

  
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 1.21 Fair Market Value. “Fair Market Value” shall mean, as of any date, the
value of a share of Common Stock determined as follows: 
 (a) If the Common Stock is listed on any established stock exchange,
its Fair Market Value shall be the closing sales price for a share of Common Stock as quoted on such exchange for such date or, if there is no closing sales price for a share of Common Stock on the date in question, the closing sales price for a
share of Common Stock on the last preceding date for which such quotation exists, as reported in The Wall Street Journal or such other source as the Administrator deems reliable; 

(b) If the Common Stock is regularly quoted by a recognized securities dealer but closing sales prices are not reported, its Fair Market
Value shall be the mean of the high bid and low asked prices for a share of the Common Stock on the date in question or, if there are no high bid and low asked prices for a share of the Common Stock on the date in question, the high bid and low
asked prices for a share of the Common Stock on the last preceding date for which such information exists, as reported in The Wall Street Journal or such other source as the Administrator deems reliable; or 

(c) If the Common Stock is neither listed on an established stock exchange nor regularly quoted by a recognized securities dealer, the
Administrator shall determine the Fair Market Value for a share of the Common Stock in good faith by the reasonable application of a reasonable valuation method in accordance with proposed Treasury Regulation Section 1.409A-1(b)(5)(iv)(B) or
any successor thereto. 
 1.22 Holder. “Holder” shall mean a person who has been granted an Award. 

1.23 Non-Qualified Stock Option. “Non-Qualified Stock Option” shall mean an Option which is not intended to be an
“incentive stock option” within the meaning of Section 422 of the Code. 
 1.24 Option. “Option”
shall mean a stock option granted under Article III of the Plan. 
 1.25 Plan. “Plan” shall mean this Blackhawk
Network Holdings, Inc. Amended and Restated 2007 Stock Option and Stock Appreciation Right Plan. 
 1.26 Safeway.
“Safeway” shall mean Safeway Inc., a Delaware corporation. 
 1.27 Safeway Subsidiary. “Safeway
Subsidiary” shall mean any entity (other than Safeway), whether domestic or foreign, in an unbroken chain of entities beginning with Safeway if each of the entities other than the last entity in the unbroken chain beneficially owns, at the time
of the determination, securities or interests representing more than fifty percent (50%) of the total combined voting power of all classes of securities or interests in one of the other entities in such chain. 

1.28 Securities Act. “Securities Act” shall mean the Securities Act of 1933, as amended. 

  
 5 

 1.29 Separation from Service. “Separation from Service” shall mean the time
when a Holder experiences a “separation from service” within the meaning of Section 409A(a)(2)(A)(i) of the Code and the Treasury Regulations thereunder. The Administrator, in its absolute discretion, shall determine the effect of all
matters and questions relating to Separation from Service. 
 1.30 Stock Appreciation Right. “Stock Appreciation
Right” shall mean a stock appreciation right granted under Article VI of the Plan. 
 1.31 Stockholders’
Agreement. “Stockholders’ Agreement” shall mean that certain Third Amended and Restated Stockholders’ Agreement dated as of August 21, 2012, by and among the Company, Safeway, and certain stockholders of the Company, as
amended from time to time. 
 1.32 Subsidiary. “Subsidiary” shall mean any entity (other than the Company),
whether domestic or foreign, in an unbroken chain of entities beginning with the Company if each of the entities other than the last entity in the unbroken chain beneficially owns, at the time of the determination, securities or interests
representing more than fifty percent (50%) of the total combined voting power of all classes of securities or interests in one of the other entities in such chain. 
 1.33 Substitute Award. “Substitute Award” shall mean an Option granted under this Plan upon the assumption of, or in substitution for, outstanding equity awards previously granted by a
company or other entity in connection with a corporate transaction, such as a merger, combination, consolidation or acquisition of property or stock; provided, however, that in no event shall the term “Substitute Award” be
construed to refer to an award made in connection with the cancellation and repricing of an Option. 
 ARTICLE II

 SHARES SUBJECT TO PLAN 
 2.1 Shares Subject to Plan. The shares of stock subject to Awards shall be shares of the Company’s Common Stock, par value $0.001 per share. The aggregate number of such shares which may be
issued pursuant to or upon exercise of any such Awards under the Plan shall not exceed Eight Million (8,000,000). The shares of Common Stock issuable pursuant to or upon exercise of any such Awards shall be authorized but unissued shares or treasury
shares. 
 2.2 Add-back of Certain Shares. If any Award expires or is canceled without having been fully exercised, the
number of shares previously subject to such Award but as to which such Award was not exercised prior to its expiration or cancellation may again be granted hereunder, subject to the limitations of Section 2.1. Furthermore, any shares subject to
Awards which are adjusted pursuant to Section 8.3 and become exercisable with respect to shares of stock of another corporation shall be considered cancelled and may again be granted hereunder, subject to the limitations of Section 2.1.
Shares of Common Stock which are delivered by the Holder or withheld by the Company upon the exercise of any Award under the Plan, in payment of the 

  
 6 

 
exercise price thereof or tax withholding thereon, may again be granted hereunder, subject to the limitations of Section 2.1. 

ARTICLE III 
 GRANTING OF OPTIONS 
 3.1 Eligibility. Any Employee, Director or
Consultant selected by the Administrator pursuant to Section 3.2(a)(i) shall be eligible to receive an Option. 
 3.2
Granting of Options to Employees, Director or Consultants. 
 (a) The Administrator shall from time to time, in its
absolute discretion, and subject to applicable limitations of the Plan: 
 (i) Select from among the Employees,
Director or Consultants (including Employees, Director or Consultants who have previously received Options under the Plan) such of them as in its opinion should be granted Options; and 

(ii) Determine the terms and conditions of such Options, consistent with the Plan. 

(b) Upon the selection of an Employee, Director or Consultant to be granted an Option, the Administrator shall instruct the Secretary of
the Company to issue the Option and may impose such conditions on the grant of the Option as it deems appropriate. 
 3.3
Option Agreement. Each Option shall be evidenced by an Award Agreement. The Award Agreement evidencing an Option shall contain such terms, provisions and conditions not inconsistent with the Plan as may be determined by the Administrator in
its absolute discretion. The terms of Options granted under the Plan need not be the same with respect to each Holder. 

ARTICLE IV 

TERMS OF OPTIONS 
 4.1 Option Type. Each Option granted under the Plan shall be a Non-Qualified Stock Option. 
 4.2 Option Price. The price per share of the shares subject to each Option granted to Employees shall be set by the Administrator; provided, however, that such price shall be no less
than 100% of the Fair Market Value of a share of Common Stock on the date the Option is granted. 
 4.3 Option Term. The
term of an Option granted to an Employee shall be set by the Administrator in its absolute discretion; provided, however, that the term shall not be more than seven (7) years from the date the Option is granted. 

  
 7 

 4.4 Option Vesting. 

(a) The period during which the right to exercise, in whole or in part, an Option granted to an Employee vests in the Holder shall be set
by the Administrator, and the Administrator may determine that an Option may not be exercised in whole or in part for a specified period after it is granted. At any time after grant of an Option, the Administrator may, in its absolute discretion and
subject to whatever terms and conditions it selects, accelerate the period during which an Option granted to an Employee, Director or Consultant vests. 
 (b) No portion of an Option granted to an Employee, Director or Consultant which is unexercisable at the Employee’s, Director’s or Consultant’s Separation from Service shall thereafter
become exercisable, except as may be otherwise provided by the Administrator either in the Option Agreement or by action of the Administrator following the grant of the Option. 

4.5 Substitute Awards. Notwithstanding the foregoing provisions of this Article IV to the contrary, in the case of an Option that
is a Substitute Award, the price per share of the shares subject to such Option may be less than the Fair Market Value per share on the date of grant; provided, however, that the exercise price of any Substitute Award shall be
determined in accordance with the applicable requirements of Sections 424 and 409A of the Code. 
 4.6 Expiration of
Options. If a Holder has a Separation from Service, such Holder may exercise his or her Option within such period of time (if any) following his or her Separation from Service as is specified in the Option Agreement to the extent the Option is
vested on the date of such Separation from Service. If, on the date of the Holder’s Separation from Service, the Holder is not vested as to his or her entire Option, the shares of Common Stock covered by the unvested portion of the Option shall
immediately cease to be issuable under the Option and shall again become available for issuance under the Plan. If, after the Holder’s Separation from Service, the Holder does not exercise his or her Option within the specified time period, the
Option shall terminate, and the shares of Common Stock covered by such Option shall again become available for issuance under the Plan. Except as limited by the maximum term of the Option and the requirements of Section 409A of the Code and the
regulations and rulings thereunder, the Administrator may extend the period of time (if any) during which a Holder may exercise the vested portion of the Option following the Holder’s Separation from Service. 

ARTICLE V 

EXERCISE OF OPTIONS 
 5.1 Partial Exercise. An exercisable Option may be exercised in whole or in part. However, an Option shall not be exercisable with respect to fractional shares and the Administrator may require
that, by the terms of the Option, a partial exercise be with respect to a minimum number of shares. 

  
 8 

 5.2 Deliveries upon Exercise. All or a portion of an exercisable Option shall be
deemed exercised upon delivery of all of the following to the Secretary of the Company or his or her office: 
 (a) A notice
complying with the applicable rules established by the Administrator stating that the Option, or a portion thereof, is exercised; 
 (b) Holder’s execution of such documentation (if any) as the Administrator may deem necessary or advisable to evidence Holder’s agreement to be bound by the terms of the Stockholders’
Agreement with respect to the shares for which the Option is being exercised; 
 (c) Such representations and documents as the
Administrator, in its absolute discretion, deems necessary or advisable to effect compliance with all applicable provisions of the Securities Act and any other federal or state securities laws or regulations. The Administrator may, in its absolute
discretion, also take whatever additional actions it deems appropriate to effect such compliance including, without limitation, placing legends on share certificates and issuing stop-transfer notices to agents and registrars; 

(d) In the event that the Option shall be exercised pursuant to Section 8.1 by any person or persons other than the Holder,
appropriate proof of the right of such person or persons to exercise the Option; and 
 (e) Full payment, in accordance with
Section 8.4(a), for the shares with respect to which the Option, or portion thereof, is exercised. 
 5.3 Rights as
Stockholders. Holders shall not be, nor have any of the rights or privileges of, stockholders of the Company in respect of any shares purchasable upon the exercise of any part of an Option unless and until certificates representing such shares
have been issued by the Company to such Holders. Except as provided in Section 8.3, no adjustment shall be made to any Option for a dividend or other right for which the record date is prior to the date the certificates representing shares
purchased under an Option have been issued by the Company to the Holder. 
 5.4 Ownership and Transfer Restrictions. The
Administrator, in its absolute discretion, may impose such restrictions on the ownership and transferability of the shares purchasable upon the exercise of an Option as it deems appropriate. Any such restriction shall be set forth in the respective
Option Agreement and may be referred to on the certificates evidencing such shares. 
 5.5 Additional Limitations on Exercise
of Options. Holders may be required to comply with any timing or other restrictions with respect to the settlement or exercise of an Option that may be imposed in the absolute discretion of the Administrator. 

  
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 ARTICLE VI 
 STOCK APPRECIATION RIGHTS 
 6.1 Grant of Stock Appreciation Rights.

 (a) The Administrator is authorized to grant Awards of Stock Appreciation Rights to Employees, Directors and Consultants from
time to time, in its sole discretion, on such terms and conditions as it may determine consistent with the Plan. 
 (b) Each
Award of Stock Appreciation Rights shall entitle the Holder (or other person entitled to exercise the Award of Stock Appreciation Rights pursuant to the Plan) to exercise all or a specified portion of the Award of Stock Appreciation Rights (to the
extent then exercisable pursuant to its terms) and to receive from the Company an amount determined by multiplying the difference obtained by subtracting the exercise price per share of Common Stock of the Stock Appreciation Rights from the Fair
Market Value on the date of exercise of the Stock Appreciation Right by the number of Stock Appreciation Rights that shall have been exercised, subject to any limitations the Administrator may impose. Except as described in Section 6.1(c), the
exercise price per share of Common Stock subject to each Award of Stock Appreciation Rights shall be set by the Administrator, but shall not be less than one hundred percent (100%) of the Fair Market Value on the date the Stock Appreciation
Rights are granted. 
 (c) Notwithstanding the provisions of Section 6.1(b) hereof to the contrary, in the case of an Award
of Stock Appreciation Rights that is a Substitute Award, the price per share of Common Stock of the shares subject to such Stock Appreciation Rights may be less than the Fair Market Value per share of Common Stock on the date of grant;
provided, however, that the exercise price of any Substitute Award shall be determined in accordance with the applicable requirements of Sections 424 and 409A of the Code. 

6.2 Stock Appreciation Right Vesting. 
 (a) The Administrator shall determine the period during which a Holder shall vest in an Award of Stock Appreciation Rights and have the right to exercise such Stock Appreciation Rights (subject to
Section 6.4 hereof) in whole or in part. Such vesting may be based on service with the Company or any Subsidiary, any of the performance criteria or any other criteria selected by the Administrator. At any time after grant of an Award of Stock
Appreciation Rights, the Administrator may, in its sole discretion and subject to whatever terms and conditions it selects, accelerate the period during which the Stock Appreciation Rights vests. 

(b) No portion of an Award of Stock Appreciation Rights which is unexercisable at Separation from Service shall thereafter become
exercisable, except as may be otherwise provided by the Administrator either in an applicable program or Award Agreement or by action of the Administrator following the grant of the Stock Appreciation Rights, including following a Separation from
Service; provided, that in no event shall an Award of Stock Appreciation Rights become exercisable following its expiration, termination or forfeiture. 
 6.3 Manner of Exercise. All or a portion of an Award of exercisable Stock Appreciation Rights shall be deemed exercised upon delivery of all of the following to the stock

  
 10 

 
administrator of the Company, or such other person or entity designated by the Administrator, or his, her or its office, as applicable: 

(a) A written or electronic notice complying with the applicable rules established by the Administrator stating that the Stock
Appreciation Rights, or a portion thereof, is exercised. The notice shall be signed by the Holder or other person then-entitled to exercise the Stock Appreciation Rights or such portion of the Stock Appreciation Rights; 

(b) Such representations and documents as the Administrator, in its sole discretion, deems necessary or advisable to effect compliance
with all applicable provisions of the Securities Act and any other federal, state or foreign securities laws or regulations. The Administrator may, in its sole discretion, also take whatever additional actions it deems appropriate to effect such
compliance; 
 (c) In the event that Stock Appreciation Rights are exercised pursuant to this Section 6.3 by any person or
persons other than the Holder, appropriate proof of the right of such person or persons to exercise the Stock Appreciation Rights; and 
 (d) Full payment of the applicable withholding taxes to the stock administrator of the Company for the shares of Common Stock with respect to which the Stock Appreciation Rights, or portion thereof, are
exercised, in a manner permitted by Section 8.4(b). 
 6.4 Stock Appreciation Right Term. The term of each Award of
Stock Appreciation Rights shall be set by the Administrator in its sole discretion; provided, however, that the term shall not be more than seven (7) years from the date the Stock Appreciation Rights are granted. The Administrator
shall determine the time period, including any time period following a Separation from Service, during which the Holder has the right to exercise any vested Stock Appreciation Rights, which time period may not extend beyond the expiration date of
the Award term. Except as limited by the requirements of Section 409A of the Code, the Administrator may extend the term of any outstanding Stock Appreciation Rights, and may extend the time period during which vested Stock Appreciation Rights
may be exercised in connection with any Separation from Service of the Holder, and, subject to Section 8.2, may amend any other term or condition of such Stock Appreciation Rights relating to such a Separation from Service. 

ARTICLE VII 
 ADMINISTRATION 
 7.1 Administrator. Unless and until the Board
delegates administration to a Committee as set forth below, the Plan shall be administered by the Board. The Board may delegate administration of the Plan to a Committee or Committees of one or more members of the Board, and the term
“Committee” shall apply to any person or persons to whom such authority has been delegated. If administration is delegated to a Committee, the Committee shall have, in connection with the administration of the Plan, the powers theretofore
possessed by the Board, including the power to delegate to a subcommittee any of the administrative powers the Committee is authorized to exercise (and references in this Plan to the Board shall thereafter be to the Committee or subcommittee),
subject, however, to such resolutions, not inconsistent with 

  
 11 

 
the provisions of the Plan, as may be adopted from time to time by the Board. Within the scope of such authority, the Board or the Committee may delegate to a committee of one or more members of
the Board the authority to grant Awards under the Plan to eligible Employees. In addition, the Board may abolish the Committee at any time and revest in the Board the administration of the Plan. Appointment of Committee members shall be effective
upon acceptance of appointment. Committee members may resign at any time by delivering written notice to the Board. Vacancies in the Committee may only be filled by the Board. 
 7.2 Powers of the Administrator. Subject to the provisions of the Plan and the specific duties delegated by the Board to any Committee, and subject to the approval of any relevant authorities, the
Administrator shall have the authority in its absolute discretion: 
 (a) to determine the Fair Market Value of the Common Stock
for all purposes of the Plan or any Award granted hereunder; 
 (b) to select the Employees, Directors and Consultants to whom
Awards may from time to time be granted hereunder; 
 (c) to determine the number of shares of Common Stock to be covered by
each Award granted hereunder, subject to the limitations of Section 2.1 above; 
 (d) to approve forms of agreement for use
under the Plan; 
 (e) to determine the terms and conditions of any Award granted hereunder (such terms and conditions include,
but are not limited to, the exercise price, the time or times when Awards may vest or be exercised (which may be based on performance criteria), any vesting acceleration or waiver of forfeiture restrictions, and any restriction or limitation
regarding any Award or the Common Stock relating thereto, based in each case on such factors as the Administrator, in its absolute discretion, shall determine); 
 (f) to prescribe, amend and rescind rules and regulations for the administration, interpretation, and application of the Plan; 
 (g) to allow Holders to satisfy withholding tax obligations by electing to have the Company withhold from the shares of Common Stock to be issued upon exercise of an Award that number of shares of Common
Stock having a Fair Market Value equal to the aggregate amount of such obligations based on the minimum amount required to be withheld using the statutory withholding rates for federal, state, local and foreign income tax and payroll tax purposes
that are applicable to such supplemental taxable income. The Fair Market Value of the shares of Common Stock to be withheld or repurchased shall be determined on the date that the amount of tax to be withheld is to be determined. All elections by
Holders to have shares of Common Stock withheld for this purpose shall be made in such form and under such conditions as the Administrator may deem necessary or advisable; 
 (h) to amend the Plan or any Award granted under the Plan as provided in Section 8.2 or 8.12; and 

  
 12 

 (i) to construe and interpret the terms of the Plan and Awards granted pursuant to the Plan
and to exercise such powers and perform such acts as the Administrator deems necessary or desirable to promote the best interests of the Company which are not in conflict with the provisions of the Plan. 

7.3 Majority Rule; Unanimous Written Consent. The Administrator shall act by a majority of its members in attendance at a meeting
at which a quorum is present or by a memorandum or other written instrument signed by all members of the Administrator. 
 7.4
Compensation; Professional Assistance; Good Faith Actions. Members of the Board or Committee shall receive such compensation, if any, for their services as members as may be determined by the Board. All expenses and liabilities which members
of the Board or Committee incur in connection with the administration of the Plan shall be borne by the Company. The Administrator may employ attorneys, consultants, accountants, appraisers, brokers, or other persons. The Administrator, the Company
and the Company’s officers and Directors shall be entitled to rely upon the advice, opinions or valuations of any such persons. All actions taken and all interpretations and determinations made by the Board or Committee in good faith shall be
final and binding upon all Holders, the Company and all other interested parties. No members of the Board or Committee shall be personally liable for any action, determination or interpretation made in good faith with respect to the Plan or Awards,
and all members of the Board and the Committee shall be fully protected by the Company in respect of any such action, determination or interpretation. 
 ARTICLE VIII 
 MISCELLANEOUS PROVISIONS 

8.1 Not Transferable. 
 (a) No Award under the Plan may be sold, pledged, assigned or transferred in any manner other than by will or the laws of descent and distribution, unless and until such Award has been exercised, or the
shares underlying such Award have been issued, and all restrictions applicable to such shares have lapsed. No Award or interest or right therein shall be liable for the debts, contracts or engagements of the Holder or his or her successors in
interest or shall be subject to disposition by transfer, alienation, anticipation, pledge, encumbrance, assignment or any other means whether such disposition be voluntary or involuntary or by operation of law by judgment, levy, attachment,
garnishment or any other legal or equitable proceedings (including bankruptcy), and any attempted disposition thereof shall be null and void and of no effect, except to the extent that such disposition is permitted by the preceding sentence.

 (b) Notwithstanding the provisions of subsection (a) hereof, the Administrator, in its absolute discretion, may
determine to grant to any Holder an Award which, by its terms as set forth in the applicable Award Agreement, may be transferred by the Holder, in writing and with prior written notice to the Administrator, (i) pursuant to a DRO, or
(ii) by gift, without the receipt of any consideration, to a member of Holder’s “family member,” as defined in Rule 701 under the Securities Act, provided, that an Award that has been so transferred shall continue to be subject
to all of the terms and conditions of the Award as applicable to the original 

  
 13 

 
Holder, and the transferee shall execute any and all such documents requested by the Administrator in connection with the transfer, including without limitation to evidence the transfer and to
satisfy any requirements for an exemption for the transfer under applicable federal and state securities laws. 
 8.2
Amendment, Suspension or Termination of the Plan. Except as otherwise provided in this Section 8.2, the Plan may be wholly or partially amended or otherwise modified, suspended or terminated at any time or from time to time by the Board.
Except as otherwise provided in Section 8.12, no amendment, suspension or termination of the Plan shall, without the consent of the Holder adversely affect any rights or obligations under any Award theretofore granted, unless the Award itself
otherwise expressly so provides. No Awards may be granted during any period of suspension or after termination of the Plan, and in no event may any Award be granted under the Plan after the expiration of ten years from the date the Plan is adopted
by the Board. For purposes of the preceding sentence, the adoption by the Board of an amendment to the Plan increasing the aggregate number of shares of Common Stock issuable under the Plan shall be treated as the adoption of the Plan by the Board.

 8.3 Changes in Common Stock or Assets of the Company, Acquisition or Liquidation of the Company and Other Corporate
Events. 
 (a) In the event of any dividend or other distribution (whether in the form of cash, Common Stock, other
securities, or other property), recapitalization, reclassification, stock split, reverse stock split, reorganization, merger, consolidation, split-up, spin-off, combination, repurchase, liquidation, dissolution, or sale, transfer, exchange or other
disposition of all or substantially all of the assets of the Company, or exchange of Common Stock or other securities of the Company, issuance of warrants or other rights to purchase Common Stock or other securities of the Company, or other similar
corporate transaction or event that affects the Common Stock, then the Administrator shall equitably adjust any or all of the following in order to prevent dilution or enlargement of the benefits or potential benefits intended to be made available
under the Plan or with respect to an Award: 
 (i) the number and kind of shares of Common Stock (or other
securities or property) with respect to which Awards may be granted (including, but not limited to, adjustments of the limitations in Section 2.1 on the maximum number and kind of shares which may be issued), 

(ii) the number and kind of shares of Common Stock (or other securities or property) subject to outstanding Awards, and

 (iii) the grant or exercise price with respect to any Award. 

(b) In the event of any transaction or event described in Section 8.3(a) or any unusual or nonrecurring transactions or events
affecting the Company, any affiliate of the Company, or the financial statements of the Company or any affiliate, or of changes in applicable laws, regulations, or accounting principles, the Administrator, in its absolute discretion, and on such
terms and conditions as it deems appropriate, either by the terms of the Award or by action taken prior to the occurrence of such transaction or event and either 

  
 14 

 
automatically or upon the Holder’s request, is hereby authorized to take any one or more of the following actions whenever the Administrator determines that such action is appropriate in
order to prevent dilution or enlargement of the benefits or potential benefits intended to be made available under the Plan or with respect to any Award under the Plan, to facilitate such transactions or events, or to give effect to such changes in
laws, regulations or principles: 
 (i) To provide for either the purchase of any such Award for an amount of
cash equal to the amount that could have been attained upon exercise of the vested portion of such Award or the replacement of such Award with other rights or property selected by the Administrator in its absolute discretion; 

(ii) To provide that the Award cannot vest or be exercised after such event; 

(iii) To provide that such Award shall be exercisable as to all shares covered thereby, notwithstanding anything to the
contrary in Sections 4.4 or 6.2 or the provisions of such Award; 
 (iv) To provide that such Award be assumed by
the successor or survivor corporation, or a parent or subsidiary thereof, or shall be substituted for by similar options, rights or awards covering the stock of the successor or survivor corporation, or a parent or subsidiary thereof, with
appropriate adjustments as to the number and kind of shares and prices; and 
 (v) To make adjustments in the
number and type of shares of Common Stock (or other securities or property) subject to outstanding Awards, or Awards which may be granted in the future. 
 (c) The Administrator may, in its absolute discretion, include such further provisions and limitations in any Award, agreement or certificate, as it may deem equitable and in the best interests of the
Company. 
 (d) The existence of the Plan, the Award Agreement and the Awards granted hereunder shall not affect or restrict in
any way the right or power of the Company or the stockholders of the Company to make or authorize any adjustment, recapitalization, reorganization or other change in the Company’s capital structure or its business, any merger or consolidation
of the Company, any issue of stock or of options, warrants or rights to purchase stock or of bonds, debentures, preferred or prior preference stocks whose rights are superior to or affect the Common Stock or the rights thereof or which are
convertible into or exchangeable for Common Stock, or the dissolution or liquidation of the company, or any sale or transfer of all or any part of its assets or business, or any other corporate act or proceeding, whether of a similar character or
otherwise. 
 8.4 Payment and Tax Withholding. 
 (a) Payments by any Holder with respect to any Awards shall be made by cash or check to the Secretary of the Company for the shares with respect to which the Award, or portion thereof, is exercised.
However, the Chief Financial Officer of the Company, may in his 

  
 15 

 
or her absolute discretion: (i) allow payment, in whole or in part, through the delivery of shares of Common Stock which have been owned by the Holder for such period of time, if any,
determined necessary by the Company to avoid adverse accounting treatment, duly endorsed for transfer to the Company with a Fair Market Value on the date of delivery equal to the aggregate exercise price for the shares with respect to which the
Award, or portion thereof, is exercised; (ii) allow payment, in whole or in part, through the delivery of a notice that the Holder has placed a market sell order with a broker with respect to shares of Common Stock then issuable upon exercise
of the Award, and that the broker has been directed to pay a sufficient portion of the net proceeds of the sale to the Company in satisfaction of the aggregate exercise price for the shares with respect to which the Award, or portion thereof, is
exercised, provided that payment of such proceeds is then made to the Company upon settlement of such sale; (iii) allow payment, in whole or in part, through the surrender of shares of Common Stock then issuable upon exercise of the Award
having a Fair Market Value on the date of exercise equal to the aggregate exercise price for the shares with respect to which the Award, or portion thereof, is exercised; or (iv) allow payment through any combination of the foregoing;
provided, however, that payment in the manner prescribed by the preceding clauses shall not be permitted to the extent that the Administrator determines that payment in such manner shall result in an extension or maintenance of credit,
an arrangement for the extension of credit, or a renewal of an extension of credit in the form of a personal loan to or for any Director or executive officer of the Company that is prohibited by Section 13(k) of the Exchange Act or other
applicable law. 
 (b) The Company shall be entitled to require payment in cash or deduction from other compensation payable to
each Holder of any sums required by federal, state or local tax law to be withheld with respect to the grant, vesting or exercise of any Award or shares of Common Stock subject thereto. The Administrator may in its absolute discretion and in
satisfaction of the foregoing requirement allow such Holder to elect to have the Company withhold shares of Common Stock otherwise issuable under such Award (or allow the return of shares of Common Stock) having a Fair Market Value equal to the sums
required to be withheld. Notwithstanding any other provision of the Plan, the number of shares of Common Stock which may be withheld with respect to the grant, vesting, or exercise of any Award (or which may be repurchased from the Holder of such
Award within six months after such shares of Common Stock were acquired by the Holder from the Company) in order to satisfy the Holder’s federal, state and local income tax and payroll tax liabilities with respect to the grant, vesting, or
exercise of the Award shall be limited to the number of shares which have a Fair Market Value on the date of withholding or repurchase equal to the aggregate amount of such liabilities based on the minimum statutory withholding rates for federal,
state and local income tax and payroll tax purposes that are applicable to such supplemental taxable income. 
 8.5
Conditions to Issuance of Stock Certificates. The Company shall not be required to issue or deliver any certificate or certificates for shares of stock purchased upon the exercise of any Award or portion thereof prior to fulfillment of all of
the following conditions: 
 (a) The admission of such shares to listing on all stock exchanges on which such class of stock is
then listed (if any); 
 (b) The completion of any registration or other qualification of such shares under any state or federal
law, or under the rulings or regulations of the Securities and Exchange 

  
 16 

 
Commission or any other governmental regulatory body which the Administrator shall, in its absolute discretion, deem necessary or advisable; 

(c) The obtaining of any approval or other clearance from any state or federal governmental agency which the Administrator shall, in its
absolute discretion, determine to be necessary or advisable; 
 (d) The lapse of such reasonable period of time (as may be
established by the Administrator from time to time for reasons of administrative convenience) following the exercise of the Award and the execution of such documentation as the Administrator may require consistent with the terms of the Plan
(including, without limitation, any investment representation letter required pursuant to Section 8.6); and 
 (e) The
receipt by the Company of full payment for such shares, including payment of any applicable withholding tax, which in the absolute discretion of the Administrator may be in the form of consideration used by the Holder to pay for such shares under
Section 8.4(a). 
 8.6 Investment Intent. As a condition of acquiring Common Stock upon exercise of an Award, the
Administrator may require a Holder to give written assurances satisfactory to the Company as to (a) the Holder’s knowledge and experience in financial and business matters, (b) the Holder’s capability of evaluating, alone or
together with a professional advisor employed by the Holder, the merits and risks of acquiring such Common Stock, and (c) the Holder’s investment intent (and intent to acquire the Common Stock for the Holder’s own account and not with
any present intention of selling or otherwise distributing the Common Stock). In the event the services of a professional advisor are necessary to provide the foregoing written assurances, the professional advisor shall be unaffiliated with the
Company or any of its affiliates and shall be knowledgeable and experienced in financial and business matters. The Holder alone shall be responsible for the cost of employing any professional advisor. The requirements of this Section 8.6 shall
be inoperative if the shares to be issued have been registered under a then currently effective registration statement under the Securities Act, or as to any particular requirement, a determination is made by counsel for the Company that such
requirement need not be met in the circumstances under the then applicable securities laws. 
 8.7 Stockholders’
Agreement. Except as otherwise provided by the Administrator, all shares of Common Stock issued upon exercise of an Award shall be subject to the Stockholders’ Agreement. As a condition of acquiring the shares of Common Stock upon exercise
of an Award, the Administrator may require a Holder to execute, deliver and deposit with the Secretary of the Company, or such other person designated by the Administrator, the Stockholders’ Agreement. 

8.8 At-Will Employment. Nothing in the Plan or in any Award Agreement hereunder shall confer upon any Holder any right to continue
in the employ of, or as a consultant for, the Company or any Subsidiary, or as a director of the Company, or shall interfere with or restrict in any way the rights of the Company and any Subsidiary, which are hereby expressly reserved, to discharge
any Holder at any time for any reason whatsoever, with or without cause, except to the 

  
 17 

 
extent expressly provided otherwise in a written employment agreement between the Holder and the Company and any Subsidiary. 

8.9 Effect of Plan upon Other Compensation Plans. The adoption of the Plan shall not affect any other compensation or incentive
plans in effect for the Company or any Subsidiary, except as specifically set forth in the preamble hereof. Nothing in the Plan shall be construed to limit the right of the Company (a) to establish any other forms of incentives or compensation
for Employees of the Company or any Subsidiary or (b) to grant or assume options or other rights or awards otherwise than under the Plan in connection with any proper corporate purpose including but not by way of limitation, the grant or
assumption of options in connection with the acquisition by purchase, lease, merger, consolidation or otherwise, of the business, stock or assets of any corporation, partnership, limited liability company, firm or association. 

8.10 Compliance with Laws. The Plan, the granting and vesting of Awards under the Plan and the issuance and delivery of shares of
Common Stock under the Plan or under Awards granted hereunder are subject to compliance with all applicable federal and state laws, rules and regulations (including but not limited to state and federal securities law and federal margin requirements)
and to such approvals by any listing, regulatory or governmental authority as may, in the opinion of counsel for the Company, be necessary or advisable in connection therewith. Any securities delivered under the Plan shall be subject to such
restrictions, and the person acquiring such securities shall, if requested by the Company, provide such assurances and representations to the Company as the Company may deem necessary or desirable to assure compliance with all applicable legal
requirements. To the extent permitted by applicable law, the Plan and Awards granted hereunder shall be deemed amended to the extent necessary to conform to such laws, rules and regulations. 

8.11 Inability to Obtain Authority. The inability of the Company to obtain authority from any regulatory body having jurisdiction,
which authority is deemed by the Company’s counsel to be necessary to the lawful issuance and sale of any shares of Common Stock hereunder, shall relieve the Company of any liability in respect of the failure to issue or sell such shares as to
which such requisite authority shall not have been obtained. 
 8.12 Section 409A. To the extent that the
Administrator determines that any Award granted under the Plan is subject to Section 409A of the Code, the Award Agreement evidencing such Award shall incorporate the terms and conditions required by Section 409A(a) of the Code. To the
extent applicable, the Plan and Award Agreements shall be interpreted in accordance with Section 409A of the Code and Treasury Regulations and other interpretive guidance issued thereunder, including without limitation any such regulations or
other guidance that may be issued after the Effective Date. Notwithstanding any provision of the Plan to the contrary, in the event that following the Effective Date the Administrator determines that any Award may be subject to Section 409A of
the Code and related Treasury guidance (including such Treasury guidance as may be issued after the Effective Date), the Administrator may adopt such amendments to the Plan and the applicable Award Agreement or adopt other policies and procedures
(including amendments, policies and procedures with retroactive effect), or take any other actions, that the Administrator determines are necessary or appropriate to (a) exempt the Award from Section 409A of the Code and/or preserve the
intended tax treatment of the benefits 

  
 18 

 
provided with respect to the Award, or (b) comply with the requirements of Section 409A of the Code and related Department of Treasury guidance. 

8.13 Titles. Titles are provided herein for convenience only and are not to serve as a basis for interpretation or construction of
the Plan. 
 8.14 Governing Law. The Plan and any agreements hereunder shall be administered, interpreted and enforced
under the internal laws of the State of Delaware without regard to conflicts of laws thereof. 
 Remainder of page
intentionally left blank. 

  
 19 

 *  *  * 

I hereby certify that the foregoing Blackhawk Network Holdings, Inc. Amended and Restated 2007 Stock Option and Stock Appreciation Right
Plan was duly adopted by the Board of Directors of Blackhawk Network Holdings, Inc. on May 14, 2012. 
 Executed on this
18th day of May, 2012. 
  

			
	By:	 	 /s/ David E. Durant

		 	David E. Durant, Corporate Secretary

  
 20 

 AMENDMENT TO THE 

BLACKHAWK NETWORK HOLDINGS, INC. 
 AMENDED AND RESTATED 2007 STOCK OPTION AND STOCK APPRECIATION RIGHT PLAN 

Pursuant to the authority reserved to the Board of Directors (the “Board”) of Blackhawk Network Holdings, Inc., a
corporation organized under the laws of the State of Delaware (the “Company”), under Section 8.2 of the Company’s Amended and Restated 2007 Stock Option and Stock Appreciation Right Plan (the “Plan”), the Board
hereby amends the Plan as follows. 
 Section 2.1 of the Plan is hereby amended to read in its entirety as follows: 

“2.1 Shares Subject to the Plan. The shares of stock subject to Awards shall be shares of the Company’s
Common Stock, par value $0.001 per share. The aggregate number of such shares which may be issued pursuant to or upon exercise of any such Awards under the Plan shall not exceed Nine Million (9,000,000). The shares of Common Stock issuable pursuant
to or upon exercise of any such Awards shall be authorized but unissued shares or treasury shares.” 
 * * * * * * * * * *

 I hereby certify that the foregoing Amendment to the Plan was duly adopted by the
Company’s Board effective as of March 26, 2013. 
 I hereby further certify that the foregoing Amendment to the Plan was
duly adopted by the Company’s Stockholders effective as of March 26, 2013. 
  

	
	 /s/ David E. Durant

	David E. Durant, General Counsel and Secretary
	

 Signature Page to 2007 Plan AmendmentEX-10.30

 Exhibit 10.30 
 ADMINISTRATIVE COOPERATION AGREEMENT 
 This Administrative Cooperation Agreement
(“Agreement”), effective as of the Effective Date, as defined herein, is entered into by and between Blackhawk Network Holdings, Inc., a Delaware corporation (“Blackhawk”), and Safeway Inc., a Delaware
corporation (“Safeway,” with each of Blackhawk and Safeway, a “Party” and together, the “Parties”). 
 WHEREAS, Safeway is the beneficial owner of a majority of the issued and outstanding common stock of Blackhawk; 
 WHEREAS, Safeway and Blackhawk currently contemplate that Blackhawk will make an initial public offering (the “IPO”) pursuant to a Registration Statement on Form S-1 submitted to
the Securities and Exchange Commission (the “Commission”) under the Securities Act of 1933, as amended (the “IPO Registration Statement”); and 

WHEREAS, the Parties intend in this Agreement to set forth certain arrangements between Safeway and Blackhawk regarding the relationship
of the Parties with regard to administrative matters including, among other things, access to documents and financial numbers, financial reporting, and confidentiality and privilege. 

NOW, THEREFORE, in consideration of the mutual covenants and promises of the Parties and other good and valuable consideration, the
sufficiency and receipt of which is hereby acknowledged, the Parties agree as follows intending to be legally bound: 
 1. Definitions.

 1.1 “Affiliated Company” of any Person means any entity that controls, is controlled by, or is under
common control with such Person. As used herein, “control” means the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such entity, whether through ownership of voting
securities or other interests, by Contract or otherwise. 
 1.2 “Agreement” shall mean this
Administrative Cooperation Agreement as the same may be amended from time to time in accordance with the provisions hereof. 

1.3 “Blackhawk” shall have the meaning set forth in the preamble of this Agreement. 

1.4 “Blackhawk’s Auditors” shall have the meaning set forth in Section 3.1(a) of this Agreement.

 1.5 “Blackhawk Business” means the prepaid payment network business presently conducted by Blackhawk,
or following the IPO Date, such business that is then conducted by Blackhawk and described in its periodic filings with the Commission. 
 1.6 “Blackhawk Group” means the affiliated group (within the meaning of Section 1504(a) of the Code), or similar group of entities as defined under corresponding provisions of
the laws of other jurisdictions, of which Blackhawk is the common parent corporation, and any corporation or other entity which may be, may have been or may become a member of such group from time to time (excluding Blackhawk Marketing, LLC, a
Delaware limited liability company, now reabsorbed into the Safeway Group). 
 1.7 “Class A common
stock” shall mean the Class A common stock, par value $0.001 per share, of Blackhawk. 
 1.8 “Class
B common stock” shall mean the Class B common stock, par value $0.001 per share, of Blackhawk. 
 1.9
“Code” means the Internal Revenue Code of 1986 (or any successor statute), as amended from time to time, and the regulations promulgated thereunder. 

  
 1 

 1.10 “Commission” shall have the meaning set forth in the preamble
of this Agreement. 
 1.11 “Common Stock” means the Class A common stock and Class B common stock
of Blackhawk. 
 1.12 “Confidential Business Information” shall have the meaning set forth in
Section 4.2(b) of this Agreement. 
 1.13 “Confidential Information” shall have the meaning set
forth in Section 4.2(a) of this Agreement. 
 1.14 “Confidential Technical Information” shall have
the meaning set forth in Section 4.2(c) of this Agreement. 
 1.15 “Contract” means any contract,
agreement, lease, license, sales order, purchase order, instrument or other commitment that is binding on any Person or any part of its property under applicable law. 
 1.16 “Dispute” has the meaning set forth in Section 7.1 of this Agreement. 
 1.17 “Dispute Resolution Commencement Date” has the meaning set forth in Section 7.1 of this Agreement. 

1.18 “Effective Date” means, if ever, the IPO Date. 

1.19 “Exchange Act” means the Securities and Exchange Act of 1934, as amended. 

1.20 “Governmental Approvals” means any notices, reports or other filings to be made, or any consents,
registrations, approvals, permits or authorizations to be obtained from, any Governmental Authority. 
 1.21
“Governmental Authority” shall mean any federal, state, local, foreign or international court, government, department, commission, board, bureau, agency, official or other regulatory, administrative or governmental body.

 1.22 “Information” means information, whether or not patentable or copyrightable, in written, oral,
electronic or other tangible or intangible forms, stored in any medium, including studies, reports, records, books, contracts, instruments, surveys, discoveries, ideas, concepts, know-how, techniques, designs, specifications, drawings, blueprints,
diagrams, models, prototypes, samples, flow charts, data, computer data, disks, diskettes, tapes, computer programs or other software, marketing plans, customer names, communications by or to attorneys (including attorney-client privileged
communications), memos and other materials prepared by attorneys or under their direction (including attorney work product), and other technical, financial, employee or business information or data. 

1.23 “Inter-Company Agreements” shall mean the Contracts between the Blackhawk Group on the one hand and the
Safeway Group on the other; provided, that the term “Inter-Company Agreements” shall exclude the commercial, revenue producing agreements between Blackhawk and Safeway relating to the Blackhawk Business, including without limitation
that certain Amended and Restated Alliance Partners Program Agreement effective December 30, 2012 (as it may be amended or restated from time to time). 
 1.24 “IPO” shall have the meaning set forth in the preamble of this Agreement. 
 1.25 “IPO Date” shall mean the date of the closing of the IPO. 
 1.26 “IPO Registration Statement” shall have the meaning set forth in the preamble of this Agreement. 
 1.27 “Party” or “Parties” shall have the meaning set forth in the preamble of this Agreement. 

  
 2 

 1.28 “Person” means an individual, a partnership, a corporation, a
limited liability company, an association, a joint stock company, a trust, a joint venture, an unincorporated organization or a governmental entity or any department, agency or political subdivision thereof. 

1.29 “Privileges” shall have the meaning set forth in Section 5.1 of this Agreement. 

1.30 “Privileged Information” shall have the meaning set forth in Section 5.1 of this Agreement. 

1.31 “Safeway” shall have the meaning set forth in the preamble of this Agreement. 

1.32 “Safeway’s Auditors” shall have the meaning set forth in Section 3.1(a) of this Agreement.

 1.33 “Safeway Business” means any business that is then conducted by Safeway and described in its
periodic filings with the Commission, other than the Blackhawk Business. 
 1.34 “Safeway Group” means
the affiliated group (within the meaning of Section 1504(a) of the Code), or similar group of entities as defined under corresponding provisions of the laws of other jurisdictions, of which Safeway is the common parent corporation, and any
corporation or other entity which may be, may have been or may become a member of such group from time to time, but excluding any member of the Blackhawk Group and including Blackhawk Marketing, LLC, a Delaware limited liability company. 

1.35 “Stock Exchange” shall mean the principal stock exchange on which the Class A common stock is traded.

 1.36 “Subsidiary” of any Person means a corporation, limited liability company, joint venture,
partnership, trust, association or other entity in which such Person: (1) beneficially owns, either directly or indirectly, more than fifty percent (50%) of (A) the total combined voting power of all classes of voting securities of
such entity, (B) the total combined equity interests, or (C) the capital or profits interest, in the case of a partnership; or (2) otherwise has the power to vote, either directly or indirectly, sufficient securities to elect a
majority of the board of directors or similar governing body. 
 1.37 “TSA” shall have the meaning set
forth in Section 12 of this Agreement. 
 2. Agreement for Exchange of Information. 

 
 2.1 Generally. Each of Safeway and Blackhawk agrees to
provide, or cause to be provided, to the other, at any time, the earlier of as soon as reasonably practicable after written (including email) request therefor or as may be necessary to meet their respective financial reporting compliance deadlines
with any applicable Governmental Authority, all reports and other Information regularly provided by one Party to the other prior to the IPO Date and any Information in the possession or under the control of such Party that the requesting Party
reasonably needs (i) to comply with reporting, disclosure, filing or other requirements imposed on the requesting Party (including under applicable securities laws) by a Governmental Authority having jurisdiction over the requesting Party,
(ii) for use in any other judicial, regulatory, administrative or other proceeding or in order to satisfy audit, accounting, claims, regulatory, litigation or other similar requirements, (iii) to comply with its obligations under this
Agreement or any Inter-Company Agreement or (iv) to the extent such Information and cooperation is necessary to comply with such reporting, filing and disclosure obligations, for the preparation of financial statements or completing an audit,
and as reasonably necessary to conduct the ongoing businesses of Safeway or Blackhawk, as the case may be; provided, however, that in the event that any Party determines that any such provision of Information could be commercially
detrimental, violate any law or agreement, or waive any attorney-client privilege, the Parties shall take all reasonable measures to permit the compliance with such obligations in a manner that avoids any such harm or consequence. Each of Safeway
and Blackhawk agrees to make their respective personnel available to discuss the Information exchanged pursuant to this Section 2. 

  
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 2.2 Internal Accounting Controls; Financial Information. After the IPO Date,
(i) each Party shall maintain in effect at its own cost and expense adequate systems and controls for its business to the extent necessary to enable the other Party to satisfy its reporting, tax return, accounting, audit and other obligations,
and (ii) each Party shall provide, or cause to be provided, to the other Party and its Subsidiaries in such form as such requesting Party shall request, at no charge to the requesting Party, all financial and other data and information as the
requesting Party determines necessary or advisable in order to prepare on a timely basis its financial statements and reports or filings with any Governmental Authority. Blackhawk further agrees to provide Safeway within fifteen (15) business
days following the close of each fiscal quarter (i) a summary of “hotline calls” received by Blackhawk during the preceding quarter; and (ii) a copy of Blackhawk’s Quarterly Disclosure and Controls Report. 

2.3 Ownership of Information. Any Information owned by a Party that is provided to a requesting Party pursuant to this
Section 2 shall be deemed to remain the property of the providing Party. Unless specifically set forth herein, nothing contained in this Agreement shall be construed as granting or conferring rights of license or otherwise in any such
Information. 
 2.4 Record Retention. To facilitate the possible exchange of Information pursuant to this Section 2
and other provisions of this Agreement, each Party agrees to use its reasonable best efforts to retain all Information in its respective possession or control substantially in accordance with its respective record retention policies and/or practices
as in effect on the IPO Date, for the term of this Agreement and for such longer period as may be required by any Governmental Authority, any litigation matter, any applicable law or any Inter-Company Agreement. However, each Party may amend its
respective record retention policies at such Party’s discretion; provided, however, that if a Party desires to effect the amendment within three (3) years after the IPO Date, the amending Party must give thirty (30) days
prior written notice of such change in the policy to the other Party to this Agreement. No Party will destroy, or permit any of its Subsidiaries to destroy, any Information that exists on the IPO Date (other than Information that is permitted to be
destroyed under the current respective record retention policies of each Party) and that falls under the categories listed in Section 2.1, without first notifying the other Party of the proposed destruction and giving the other Party the
opportunity to take possession or make copies of such Information prior to such destruction. 
 2.5 Limitation of
Liability. Each Party will use its reasonable best efforts to ensure that Information provided to the other Party hereunder is accurate and complete; provided, however, no Party shall have any liability to the other Party in the
event that any Information exchanged or provided pursuant to this Section 2 is found to be inaccurate, in the absence of gross negligence or willful misconduct by the Party providing such Information. Neither Party shall have any liability to
the other Party if any Information is destroyed or lost after the relevant Party has complied with the provisions of Section 2.4. 
 2.6 Other Agreements Providing for Exchange of Information. The rights and obligations granted under this Section 2 are subject to any specific limitations, qualifications or additional
provisions on the sharing, exchange or confidential treatment of Information set forth in this Agreement and any Inter-Company Agreement. 
 2.7 Production of Witnesses; Records; Cooperation. For a period of seven (7) years after the first date upon which members of the Safeway Group cease to own at least twenty percent
(20%) of the then outstanding number of shares of Common Stock, and except in the case of a legal or other proceeding by one Party against the other Party, each Party hereto shall use its reasonable best efforts to make available to each other
Party, upon written request, the former, current and future directors, officers, employees, other personnel and agents of such Party as witnesses and any books, records or other documents within its control or which it otherwise has the ability to
make 

  
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available, to the extent that any such person (giving consideration to business demands of such directors, officers, employees, other personnel and agents) or books, records or other documents
may reasonably be required in connection with any legal, administrative or other proceeding in which the requesting Party may from time to time be involved, regardless of whether such legal, administrative or other proceeding is a matter with
respect to which indemnification may be sought hereunder. The requesting Party shall bear all costs and expenses in connection therewith. 
 3.
Auditors and Audits; Financial Statements; Accounting Matters. Each Party agrees that: 
 3.1 Selection of
Auditors. 
 (a) For so long as Blackhawk is consolidated with Safeway for financial statement purposes, Blackhawk shall use
its reasonable best efforts to select the independent certified public accountants (“Blackhawk’s Auditors”) used by Safeway to serve as its (and its Subsidiaries’) independent certified public accountants
(“Safeway’s Auditors” and, for the avoidance of doubt, should Safeway at any time change the accounting firm serving as its independent certified public accountants, “Safeway’s Auditors”
shall thereafter mean the new firm serving as Safeway’s independent certified public accountants) for purposes of providing an opinion on its consolidated financial statements; provided, however, that Blackhawk’s Auditors may
be different from Safeway’s Auditors if necessary to comply with applicable laws regarding auditor independence and qualifications; provided further, however, that Blackhawk shall not take any actions, and shall use its
reasonable best efforts to cause its directors, officers and employees not to take any actions, that could reasonably be expected to require Blackhawk to engage auditors other than Safeway’s Auditors. The foregoing shall not be construed after
Blackhawk conducts an IPO so as to unlawfully limit any responsibility of the audit committee of Blackhawk’s board of directors, pursuant to Rule 10A-3(b)(2) or any successor rule, to appoint, compensate, retain and oversee the work of the
registered public accounting firm Blackhawk engages. 
 (b) For so long as Blackhawk is consolidated with Safeway for financial
statement purposes, Blackhawk shall provide Safeway as much prior notice as reasonably practical of any change in Blackhawk’s Auditors for purposes of providing an opinion on its consolidated financial statements. 

3.2 Financial Statements and Audit Cooperation. For so long as Blackhawk is consolidated with Safeway for financial statement
purposes, and thereafter to the extent necessary for the purpose of preparing financial statements or completing a financial statement audit, Blackhawk shall use its reasonable best efforts to provide to Safeway or to Safeway’s Auditors such
information as is reasonably needed to complete the preparation of financial statements or the completion of an audit or review of Safeway’s annual and quarterly financial statements in a timely manner to enable Safeway to meet its timetable
for the printing, filing and public dissemination of Safeway’s financial statements. To facilitate such process, Safeway and Blackhawk will confer as needed in advance to review Safeway’s timetable and information requirements. Safeway
acknowledges and agrees that it will pay the reasonable out-of-pocket costs incurred by Blackhawk to perform any testing and other analysis 

  
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or services required solely to support Safeway’s timetable and information requirements (i.e., costs that otherwise would not be incurred by Blackhawk but for Safeway’s request);
provided, however, that Safeway is not obligated to pay any such costs unless Blackhawk obtains Safeway’s advance approval of such costs. 
 3.3 Annual and Quarterly Financial Statements. For so long as Blackhawk is consolidated with Safeway for financial statement purposes, and thereafter to the extent necessary for the purpose of
preparing financial statements or completing a financial statement audit, Blackhawk will conform to Safeway’s fiscal year and shall provide to Safeway on a timely basis all Information that Safeway reasonably requires to meet its schedule for
the preparation, printing, filing, and public dissemination of Safeway’s annual, quarterly and monthly financial statements. Without limiting the generality of the foregoing, Blackhawk will provide all required financial Information with
respect to Blackhawk to Blackhawk’s Auditors in a sufficient and reasonable time and in sufficient detail to permit Blackhawk’s Auditors to take all steps and perform all reviews necessary to provide sufficient assistance to Safeway’s
Auditors with respect to financial Information to be included or contained in Safeway’s annual, quarterly and monthly financial statements. Similarly, Safeway shall provide to Blackhawk on a timely basis all financial Information that Blackhawk
reasonably requires to meet its schedule for the preparation, printing, filing and public dissemination of Blackhawk’s annual, quarterly and monthly financial statements. Without limiting the generality of the foregoing, Safeway will provide
all required financial Information with respect to Safeway and its Subsidiaries to Blackhawk’s Auditors in a sufficient and reasonable time and in sufficient detail to permit Blackhawk’s Auditors to take all steps and perform all reviews
necessary to provide sufficient assistance to Blackhawk’s Auditors with respect to Information to be included or contained in Blackhawk’s annual and quarterly financial statements. 

3.4 Certifications and Attestations. 
 (a) To the extent necessary for the timely filing by Safeway of annual and quarterly reports under the Exchange Act or in connection with any investigations of prior periods, Blackhawk shall cause its
principal executive officer and principal financial officer to provide to Safeway on a timely basis and as reasonably requested by Safeway (1) any certificates requested as support for the certifications and attestations required by Sections
302, 906 and 404 of the Sarbanes-Oxley Act of 2002 or any successor certifications or attestations to be filed with such annual and quarterly reports, (2) any certificates or other written Information which such principal executive officer or
principal financial officer received as support for the certificates provided to Safeway and (3) a reasonable opportunity to discuss with such principal financial officer and other appropriate officers and employees of Blackhawk any issues
reasonably related to the foregoing. 
 (b) To the extent necessary for the timely filing by Blackhawk of annual and quarterly
reports under the Exchange Act or in connection with any investigations of prior periods, Safeway shall cause its appropriate officers and employees to provide to Blackhawk on a timely basis and as reasonably requested by Blackhawk (1) any
certificates requested as support for the certifications and attestations required by Sections 302, 906 and 404 of the Sarbanes-Oxley Act of 2002 or any successor certifications or attestations to be filed with such annual and quarterly reports,
(2) any certificates or other Information which such appropriate officers and employees received as support for the certificates provided to Blackhawk and (3) a reasonable opportunity to discuss with such appropriate officers and employees
any issues reasonably related to the foregoing. 
 3.5 Compliance with Laws, Policies and Regulations. For so long as
Blackhawk is consolidated with Safeway, and thereafter to the extent necessary for financial statement or financial statement audit purposes, Blackhawk shall comply with all financial accounting and reporting rules, policies and directives of
Safeway, to the extent such rules, policies and directives have been previously communicated to Blackhawk, and fulfill all timing and reporting requirements, applicable to Safeway’s Subsidiaries that are consolidated with Safeway for financial
statement purposes. Without limiting the foregoing, Blackhawk shall comply with all financial accounting and reporting rules and policies, and fulfill all timing and reporting requirements, under applicable federal securities laws and Stock Exchange
rules. Blackhawk shall not be deemed to be in breach of its obligations set forth in this provision to the extent that Blackhawk is unable to comply with such obligations as a result of the actions or inactions of Safeway. 

  
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 3.6 Identity of Personnel Performing the Annual Audit and Quarterly Reviews. To the
extent such information and cooperation is reasonably necessary for the preparation of financial statements or completing a financial statements audit, Blackhawk shall authorize Blackhawk’s Auditors to make available to Safeway’s Auditors
both the personnel who performed or will perform the annual audits and quarterly reviews of Blackhawk and work papers related to the annual audits and quarterly reviews of Blackhawk, in all cases within a reasonable time prior to Blackhawk’s
Auditors’ opinion date, so that Safeway’s Auditors are able to perform the procedures they consider necessary to take responsibility for the work of Blackhawk’s Auditors as it relates to Safeway’s Auditors’ report on
Safeway’s financial statements, all within sufficient time to enable Safeway to meet its timetable for the printing, filing and public dissemination of Safeway’s annual and quarterly statements. Similarly, Safeway shall authorize
Safeway’s Auditors to make available to Blackhawk’s Auditors both the personnel who performed or will perform the annual audits and quarterly reviews of Safeway and work papers related to the annual audits and quarterly reviews of Safeway,
in all cases within a reasonable time prior to Safeway’s Auditors’ opinion date, so that Blackhawk’s Auditors are able to perform the procedures they consider necessary to take responsibility for the work of Safeway’s Auditors as
it relates to Blackhawk’s Auditors’ report on Blackhawk’s statements, all within sufficient time to enable Blackhawk to meet its timetable for the printing, filing and public dissemination of Blackhawk’s annual and quarterly
financial statements. Each of Safeway and Blackhawk agrees to reimburse the incremental additional costs of their respective Auditors as is required to meet their respective obligations to each other hereunder; provided, that such costs shall
be limited to the incremental costs reflected on the relevant Auditors’ invoice(s) therefor. 
 3.7 Access to Books and
Records. To the extent that all governmental audits are complete, the applicable statute of limitations for tax matters has expired and such information and cooperation is necessary for the preparation of financial statements or completing a
financial statements audit, Blackhawk, upon reasonable notice from Safeway, shall provide Safeway’s internal auditors, counsel and other designated representatives of Safeway access during normal business hours to (i) the premises of
Blackhawk and all Information (and duplicating rights) within the knowledge, possession or control of Blackhawk and (ii) the officers and employees of Blackhawk, so that Safeway may conduct reasonable audits relating to the financial statements
provided by Blackhawk pursuant hereto as well as to the internal accounting controls and operations of Blackhawk. Similarly, Safeway, upon reasonable notice from Blackhawk, shall provide Blackhawk’s internal auditors, counsel and other
designated representatives of Blackhawk access during normal business hours to (x) the premises of Safeway and its Subsidiaries and all Information (and duplicating rights with respect thereto) within the knowledge, possession or control of
Safeway and its Subsidiaries and (y) the officers and employees of Safeway and its Subsidiaries, so that Blackhawk may conduct reasonable audits relating to the financial statements provided by Safeway pursuant hereto as well as to the internal
accounting controls and operations of Safeway and its Subsidiaries. 
 3.8 Notice of Change in Accounting Principles. If
a change in accounting principles by a Party hereto would affect the historical financial statements of the other Party, neither Party shall make or adopt any significant changes in its accounting estimates or accounting principles from those in
effect on the IPO Date without first consulting with the other Party, and if requested by the other Party, such Party’s independent public accountants with respect thereto. Safeway shall give Blackhawk as much prior notice as reasonably
practical of any proposed determination of, or any significant changes in, its accounting estimates or accounting principles from those in effect on the IPO Date. Safeway will consult with Blackhawk and, if requested by Blackhawk, Safeway will
consult with Blackhawk’s independent public accountants with respect thereto. Blackhawk shall give Safeway as much prior notice as reasonably practical of any proposed determination of, or any significant changes in, its accounting estimates or
accounting principles from those in effect on the IPO Date. Blackhawk will consult with Safeway and, if requested by Safeway, Blackhawk will consult with Safeway’s independent public accountants with respect thereto. 

3.9 Conflict with Third-Party Agreements. Nothing in Section 2 or Section 3 shall require Blackhawk to violate any
agreement with any third party regarding the confidentiality of confidential and proprietary information relating to that third party or its business; provided, however, that in the event that Blackhawk is required under Section 2
or Section 3 to disclose any such Information, Blackhawk shall use its reasonable best efforts to seek to obtain such third party’s consent to the disclosure of such information. 

  
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 4. Confidentiality. 
 4.1 Safeway and Blackhawk shall hold and shall cause each of their respective Subsidiaries to hold, and shall each cause their respective officers, employees, agents, consultants and advisors to hold, in
strict confidence and not to disclose or release without the prior written consent of the other Party, any and all Confidential Information (as defined herein) concerning the other Party and its respective Subsidiaries; provided, that the
Parties may disclose, or may permit disclosure of, Confidential Information (i) to their respective Affiliated Companies, auditors, attorneys, financial advisors, bankers and other appropriate consultants and advisors who have a need to know
such information and, in each case, are informed of their obligation to hold such information confidential to the same extent as is applicable to the Parties hereto and in respect of whose failure to comply with such obligations, Blackhawk or
Safeway, as the case may be, will be responsible, (ii) if the Parties or any of their respective Affiliated Companies are compelled to disclose any such Confidential Information by judicial or administrative process or (iii) if the Parties
reasonably determine in good faith that such disclosure is required by other requirements of law; provided further, that Safeway may disclose, or permit disclosure of, Confidential Information of Blackhawk if Safeway reasonably
determines in good faith (x) in consultation with Safeway’s Auditors that disclosure of such Information is required in order to comply with U.S. generally accepted accounting principles and (y) based on advice of counsel that
disclosure of such information is required in order comply with its disclosure obligations under any applicable securities laws, regulations or self-regulatory requirements or related policies, practices and guidelines. Notwithstanding the
foregoing, in the event that any demand or request for disclosure of Confidential Information is made in connection with any judicial or administrative process, or a Party determines in good faith that disclosure is otherwise required by law,
Safeway or Blackhawk, as the case may be, shall promptly notify the other Party of the existence of such request, demand or conclusion, and shall provide the other Party a reasonable opportunity to seek an appropriate protective order or other
remedy, which the notifying Party will cooperate in obtaining. In the event that an appropriate protective order or other remedy is not obtained, the Party whose Confidential Information is required to be disclosed shall or shall cause the other
Party to furnish, or cause to be furnished, only that portion of the Confidential Information that is required to be disclosed and shall use its reasonable best efforts to obtain reasonable assurances that confidential treatment will be accorded to
such Information. Prior to disclosing any Confidential Information pursuant to the second proviso of this Section 4.1, Safeway will provide Blackhawk with reasonable advance written notice (including email) of such proposed disclosures and the
Parties will collaborate in good faith to present such Information in a mutually agreeable format. 
 4.2 As used in this
Section 4: 
 (a) “Confidential Information” shall mean (1) Confidential Business Information
(as defined below) and Confidential Technical Information (as defined below) concerning one Party which, prior to, on or following the IPO Date, has been disclosed by Safeway or its Subsidiaries (excluding Blackhawk and its Subsidiaries) on the one
hand, or Blackhawk or its Subsidiaries, on the other hand (collectively, “Presumed Confidential Information”), and (2) such other Information so disclosed that (i) is in written, recorded, graphical or other tangible form and is
marked “Proprietary”, “Confidential” or “Trade Secret”, (ii) is in oral form and identified by the disclosing Party as “Proprietary”, “Confidential” or “Trade Secret” at the time of
oral disclosure, including pursuant to the access provisions of Section 2 or Section 3 hereof or any other provision of this Agreement or (3) in the case of such Presumed Confidential Information or other such marked or identified
Information disclosed on or prior to the date hereof, includes any modifications or derivatives prepared by the receiving Party that contain or are based upon any Confidential Information obtained from the disclosing Party, including any analysis,
reports or summaries of the Confidential Information. Confidential Information may also include information disclosed to a disclosing Party by third parties. Confidential Information shall not, however, include any information which (A) was
publicly known and made generally available in the public domain prior to the time of disclosure by the disclosing Party; (B) becomes publicly known and made generally available after disclosure by the disclosing Party to the receiving Party
through no action or inaction of the receiving Party; (C) is obtained by the receiving Party from a third party without a breach of such third party’s obligations of confidentiality; or (D) is independently developed by the receiving
Party without use of or reference to the disclosing Party’s Confidential Information. 

  
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 (b) “Confidential Business Information” shall mean all proprietary
information, data or material of the disclosing Party other than Confidential Technical Information, including, but not limited to (1) proprietary earnings reports and forecasts, (2) proprietary macro-economic reports and forecasts,
(3) proprietary business plans and business strategy, (4) proprietary general market evaluations and surveys and marketing strategies, (5) proprietary financing and credit-related information, and (6) customer information.

 (c) “Confidential Technical Information” shall mean all proprietary scientific, engineering,
mathematical or design information, data and material of the disclosing Party including, without limitation, (1) specifications, ideas, concepts, models and strategies for products or services, (2) quality assurance policies, procedures
and specifications, (3) source code and object code, (4) training materials and information, and (5) all other know-how, methodology, processes, procedures, techniques and trade secrets related to product or service design,
development, manufacture, implementation, use, support and maintenance. 
 4.3 Nothing in this Agreement shall restrict
(i) the disclosing Party from using, disclosing or disseminating its own Confidential Information in any way, or (ii) reassignment of the receiving Party’s employees. Moreover, nothing in the Agreement supersedes any restriction
imposed by third parties on their Confidential Information, and there is no obligation on the disclosing Party to conform third party agreements to the terms of this Agreement except as expressly set forth therein. 

4.4 Notwithstanding anything to the contrary set forth herein, (i) Safeway and its Subsidiaries (excluding Blackhawk and its
Subsidiaries), on the one hand, and Blackhawk and its Subsidiaries, on the other hand, shall be deemed to have satisfied their obligations hereunder with respect to Confidential Information if they exercise the same degree of care as they take to
preserve confidentiality for their own similar Information and (ii) confidentiality obligations provided for in any agreement between Safeway or its Subsidiaries (excluding Blackhawk and its Subsidiaries), or Blackhawk or any of its
Subsidiaries, on the one hand, and any employee of Safeway or any of its Subsidiaries, or Blackhawk or any of its Subsidiaries, on the other hand shall remain in full force and effect. 

4.5 Confidential Information of Safeway and its Subsidiaries (excluding Blackhawk and its Subsidiaries), on the one hand, or Blackhawk
and its Subsidiaries, on the other hand, in the possession of and used by the other as of the IPO Date may continue to be used by such Person in possession of the Confidential Information in and only in the operation of the Safeway Business or the
Blackhawk Business, as the case may be, and may be used only so long as the Confidential Information is maintained in confidence and not disclosed in violation of Section 4.1. Such continued right to use Confidential Information may not be
transferred to any third party unless such third party (A) purchases all or substantially all of the business and assets in one transaction or in a series of related transactions for which or in which the relevant Confidential Information is
used or employed and (B) expressly agrees in writing to be bound by the provisions of this Section 4. In the event that such right to use is transferred in accordance with the preceding sentence, the transferring Party shall not disclose
the source of the relevant Confidential Information. 
 5. Privileged Matters. 

5.1 Safeway and Blackhawk agree that their respective rights and obligations to maintain, preserve, assert or waive any or all privileges
belonging to either corporation or their Subsidiaries with respect to the Blackhawk Business or the Safeway Business, including but not limited to the attorney-client and work product 

  
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privileges (collectively, “Privileges”), shall be governed by the provisions of this Section 5. With respect to Privileged Information of Safeway (as defined below),
Safeway shall have sole authority in perpetuity to determine whether to assert or waive any or all Privileges, and Blackhawk shall not knowingly take any action (nor permit any of its Subsidiaries to take any such action) without the prior written
consent of Safeway that could reasonably be expected to result in any waiver of any Privilege that could be asserted by Safeway or any of its Subsidiaries under applicable law and this Agreement. With respect to Privileged Information of Blackhawk
(as defined below) arising after the IPO Date, Blackhawk shall have sole authority in perpetuity to determine whether to assert or waive any or all Privileges, and Safeway shall not knowingly take any action (nor permit any of its Subsidiaries to
take any such action) without the prior written consent of Blackhawk that could reasonably be expected to result in any waiver of any Privilege that could be asserted by Blackhawk or any of its Subsidiaries under applicable law and this Agreement.
The rights and obligations created by this Section 5 shall apply to all Information as to which Safeway or Blackhawk or their respective Subsidiaries would be entitled to assert or has asserted a Privilege (“Privileged
Information”). Privileged Information of Safeway includes but is not limited to (i) any and all Information regarding the business of Safeway and its Subsidiaries (other than Information regarding the Blackhawk Business;
provided that Safeway has assumed and will be liable on or after the IPO Date for any liability or claim arising with respect to such Information), whether or not it is in the possession of Blackhawk or any of its Subsidiaries; (ii) all
communications subject to a Privilege between counsel for Safeway (including in-house counsel) and any person who, at the time of the communication, was an employee of Safeway, regardless of whether such employee is or becomes an employee of
Blackhawk or any of its Subsidiaries and (iii) all Information generated, received or arising after the IPO Date that refers or relates to Privileged Information of Safeway generated, received or arising prior to the IPO Date. Privileged
Information of Blackhawk includes but is not limited to (x) any and all Information regarding the Blackhawk Business, whether or not it is in the possession of Safeway or any of its Subsidiaries; provided that Blackhawk has assumed and
will be liable on or after the IPO Date for any liability or claim arising with respect to such Information; (y) all communications subject to a Privilege occurring after the IPO Date between counsel for the Blackhawk Business (including
in-house counsel and former in-house counsel who are or were employees of Safeway) and any person who, at the time of the communication, was an employee of Blackhawk, regardless of whether such employee was, is or becomes an employee of Safeway or
any of its Subsidiaries (other than Blackhawk and its Subsidiaries) and (z) all Information generated, received or arising after the IPO Date that refers or relates to Privileged Information of Blackhawk generated, received or arising prior to
the IPO Date. 
 5.2 Upon receipt by Safeway or Blackhawk, as the case may be, of any subpoena, discovery or other request from
any third party that actually or arguably calls for the production or disclosure of Privileged Information of the other or if Safeway or Blackhawk, as the case may be, obtains knowledge that any current or former employee of Safeway or Blackhawk, as
the case may be, has received any subpoena, discovery or other request from any third party that actually or arguably calls for the production or disclosure of Privileged Information of the other, Safeway or Blackhawk, as the case may be, shall
promptly notify the other of the existence of the request and shall provide the other a reasonable opportunity to review the Information and to assert any rights it may have under this Section 5 or otherwise to prevent the production or
disclosure of Privileged Information. Safeway or Blackhawk, as the case may be, will not produce or disclose to any third party any of the other’s Privileged Information under this Section 5 unless (i) the other has provided its
express written consent to such production or disclosure or (ii) a court of competent jurisdiction has entered an order not subject to interlocutory appeal or review finding that the Information is not entitled to protection from disclosure
under any applicable privilege, doctrine or rule. 
 5.3 The access to Information, witnesses and individuals being granted
pursuant to Section 2 and Section 3 and the disclosure to Blackhawk and Safeway of Privileged Information relating to the Blackhawk Business or the Safeway Business pursuant to this Agreement shall not be asserted by Safeway or Blackhawk
to constitute, or otherwise deemed, a waiver of any Privilege that has been or may be asserted under this Section 5 or otherwise. Nothing in this Agreement shall operate to reduce, minimize or condition the rights granted to Safeway and
Blackhawk in, or the obligations imposed upon Safeway and Blackhawk by, this Section 5. 
 6. Future Litigation and Other
Proceedings. In the event that Blackhawk (or any of its Subsidiaries or any of its or their respective officers or directors) or Safeway (or any of its Subsidiaries or any of its or their respective officers or directors) at any time after the
date hereof initiates or becomes subject to any litigation or other proceedings before any Governmental Authority or arbitration panel with respect to which the Parties have no prior agreements (as to indemnification or otherwise), the Party (and
its Subsidiaries and its and their respective officers and directors) that has not initiated and is not subject to such litigation or other proceedings shall comply, at the 

  
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other Party’s expense, with any reasonable requests by the other Party for assistance in connection with such litigation or other proceedings (including by way of provision of information
and making available of associates or employees as witnesses). In the event that Blackhawk (or any of its Subsidiaries or any of its or their respective officers or directors) and Safeway (or any of its Subsidiaries or any of its or their respective
officers or directors) at any time after the date hereof initiate or become subject to any litigation or other proceedings before any Governmental Authority or arbitration panel with respect to which the Parties have no prior agreements (as to
indemnification or otherwise), each Party (and its officers and directors) shall, at their own expense, coordinate their strategies and actions with respect to such litigation or other proceedings to the extent such coordination would not be
detrimental to their respective interests and shall comply, at the expense of the requesting Party, with any reasonable requests of the other Party for assistance in connection therewith (including by way of provision of information and making
available of employees as witnesses). 
 7. Dispute Resolution. 
 7.1 Any dispute, controversy or claim arising out of or relating to this Agreement or the breach, termination or validity hereof or thereof (“Dispute”) which arises between the
Parties shall first be negotiated between appropriate senior executives of each Party who shall have the authority to resolve the matter. Such executives shall meet to attempt in good faith to negotiate a resolution of the Dispute prior to pursuing
other available remedies, within ten (10) days of receipt by a Party of notice of a Dispute, which date of receipt shall be referred to herein as the “Dispute Resolution Commencement Date.” Discussions and correspondence
relating to trying to resolve such Dispute shall be treated as Confidential Information and Privileged Information of each of Safeway and Blackhawk developed for the purpose of settlement and shall be exempt from discovery or production and shall
not be admissible in any subsequent proceeding between the Parties. 
 7.2 If the senior executives are unable to resolve the
Dispute within sixty (60) days from the Dispute Resolution Commencement Date, then the Dispute will be submitted to the boards of directors of Safeway and Blackhawk. Representatives of each board of directors shall attempt in good faith to
negotiate a resolution of the Dispute. 
 7.3 If the representatives of the two boards of directors are unable to resolve the
Dispute within one hundred twenty (120) days from the Dispute Resolution Commencement Date, on the request of either Party, the Dispute will be mediated by a mediator appointed pursuant to the mediation rules of the American Arbitration
Association. Both Parties will share the administrative costs of the mediation and the mediator’s fees and expenses equally, and each Party shall bear all of its other costs and expenses related to the mediation, including but not limited to
attorney’s fees, witness fees and travel expenses. The mediation shall take place in Pleasanton, California or in whatever alternative forum on which the Parties may agree. 

7.4 If the Parties cannot resolve any Dispute through mediation within forty-five (45) days of the appointment of the mediator (or
the earlier withdrawal thereof), each Party shall be entitled to seek relief in a court of competent jurisdiction. 
 7.5 Unless
otherwise agreed in writing, the Parties will continue to provide service and honor all other commitments under this Agreement during the course of dispute resolution pursuant to the provisions of this Section 7 with respect to all matters not
subject to such dispute, controversy or claim. 
 8. Governmental Approvals. To the extent that any of the transactions contemplated by
this Agreement requires any Governmental Approvals, the Parties will use their reasonable best efforts to obtain any such Governmental Approvals. 

  
 11 

 9. Compliance with Legal Policies. 

9.1 For so long as Safeway is providing services to Blackhawk or any Subsidiaries of Blackhawk pursuant to any Inter-Company Agreement,
Blackhawk shall comply with all policies and directives identified by Safeway as critical to legal and regulatory compliance; provided, however, that nothing contained herein shall preclude modifications to such policies or directives
as shall, in the opinion of counsel to Blackhawk or Safeway, be necessary or desirable to comply with then applicable law. For so long as Blackhawk is consolidated with Safeway for financial statement purposes, Blackhawk shall not adopt policies or
directives relating to legal or regulatory compliance that are inconsistent with the policies and directives identified to Blackhawk by Safeway as critical to Safeway’s legal and regulatory compliance. 

9.2 For so long as Safeway is providing services to Blackhawk or any Subsidiaries of Blackhawk pursuant to any Inter-Company Agreement,
Safeway will take reasonable steps to assure that Safeway’s employees providing services comply with all policies and directives identified by Blackhawk as critical to legal and regulatory compliance that are applicable to such employees.

 10. Term and Termination. 

  
 12 

 10.1 This Agreement shall continue in effect until the earliest to
occur of (i) Blackhawk ceases to be either (x) consolidated with Safeway or (y) accounted for by Safeway under the equity method of accounting, in each case for financial statement purposes, (ii) the Parties mutually agree in
writing to terminate this Agreement and (iii) the fifteenth (15th) anniversary of the IPO Date. 
 10.2 The provisions in the following
sections shall survive termination: Sections 1, 4, 5, 10 and 11. 
 11. Notices. All notices hereunder shall be in writing, and shall be
given personally, by facsimile, certified mail or by overnight courier to the address set forth below. Any Party may from time to time change its address for receiving notices or other communications by providing notice to the other in the manner
provided in this Section 11. 
  

			
	 If to Safeway to:

 
 Safeway Inc.
 5918 Stoneridge Mall Road
 Pleasanton, CA 94588

Fax: 925-467-3270
 Attn:
President
	  	 If to Blackhawk to:
  

Blackhawk Network Holdings, Inc.
 6220 Stoneridge
Mall Road
 Pleasanton, CA 94588
 Fax:
925-226-9083
 Attn: Chief Executive Officer

	  
 With a copy to:

 
 Safeway Inc. – Legal
 5918 Stoneridge Mall Road
 Pleasanton, CA 94588

Fax: 925-467-3214
 Attn: General
Counsel
	  	  
 With a copy to:

 
 Blackhawk Network Holdings, Inc.

Legal Department
 6220 Stoneridge Mall
Road
 Pleasanton, CA 94588
 Fax:
925-226-9743
 Attn: General Counsel

 12. Entire Agreement. This Agreement sets forth the entire agreement and understanding between the Parties as to
the subject matter hereof and supersedes all prior discussions, agreements and understandings of any kind, and every nature between them. Each Party confirms that it has not relied upon any statement, representation or understanding that is not an
express term of this Agreement and shall not have any remedy in respect of any statement, representation or understanding which is not an express term of this Agreement, unless made fraudulently. This Agreement shall not be changed, modified or
amended except in writing and signed by both Parties. To the extent that any provision of this Agreement conflicts with any provision of that certain Amended and Restated Tax Sharing Agreement, dated December 30, 2012, by and among Safeway Inc.
and its Affiliates and Blackhawk Network Holdings and its Affiliates (the “TSA”), the TSA shall control. 
 13.
Headings. The headings of this Agreement are intended solely for convenience of reference and shall be given no effect in the interpretation or construction of this Agreement. 
 14. Counterparts. This Agreement may be executed in counterparts, which execution may be by facsimile, each of which shall be an original, but all of which shall constitute one, and the same,
document. 
 (Signature Page Follows) 

  
 13 

 IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the date first
written above. 
  

			
	BLACKHAWK NETWORK HOLDINGS, INC.
		
	By:	 	/s/ Joan B. Lockie
	Title:	 	CAO
	Fax:	 	

  

			
	SAFEWAY INC.
		
	By:	 	/s/ Laura A. Donald
	Title:	 	Vice President
	Fax:	 	467-3214

 Signature Page to Administrative Cooperation Agreement

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