Document:

Carter,
Terry & Company

3060
Peachtree Rd, Suite 1200,

Atlanta
GA 30305

Phone:
404-364-3070-Member FINRA SIPC

 

 

June
13, 2016

 

Michael
R. Welch

Rocky
Mountain High Brands Inc.

9101 LBJ Freeway

Suite 650

Dallas, TX 75242

 

Subject:
Private Placement Offering for Rocky Mountain High Brands Inc (RMHB)

 

It
is our understanding that Rocky Mountain High Brands Inc, the “Company”, desires to raise capital, as well as to fund
the Company’s continuing general operations. Based on our discussions, our preliminary review of the financial information
submitted to Carter, Terry & Company., referred heretofore as the (“AGENT”) and representations you and your associates
have made to us with regard to the present and proposed business activities of the Company, its operations and financial condition,
we would like to confirm our interest in acting as a non-excusive Financial Advisor and Placement Agent for the Company, on a
"best efforts" basis. In such role we would assist the Company in one or more capital raises which might result in a
private placement, merger, acquisition, sale of assets, sale of common stock, sale of ownership interest or any other financial
transaction hereinafter referred to as a "Transaction" upon the basic terms and conditions set forth herein (the "Agreement"),
as well as a full array of additional investment banking services.

 

Section
I: Services to be rendered 

 

“AGENT”
services will include (but not be limited to) the following:

 

		(i)	Arranging
                                         for one or more institutional investments of capital, as defined in iii, (an “Investment,”
                                         which could include any variation thereof, including common stock, preferred stock, mezzanine
                                         debt, senior secured debt, any other financial instrument or a combination of several
                                         financial instruments), on a best efforts basis (in a form and on terms satisfactory,
                                         in its sole judgment, to the Company) to raise capital for use by the Company;

 

		(ii)	Any
                                         Investment will be placed in compliance with valid exemptions from registration or qualification
                                         under federal securities laws, state securities (“blue sky”) laws or foreign
                                         securities laws of each jurisdiction in which any offers of an Investment may be made;

 

		(iii)	Utilizing
                                         appropriate investment information materials or modifying existing Company business plans
                                         and documents (collectively, the “Information Memorandum”) to be provided
                                         to potential sources of financing. “AGENT” may provide advice with respect
                                         to negotiating with all potential financing, merger or acquisition candidates introduced
                                         (as defined in Section II below) to the Company by “AGENT” (as defined below;
                                         any such identified and introduced candidates, along with their affiliates, associates,
                                         subsidiaries, divisions and related entities being hereinafter referred to as “Investor
                                         Candidates”) who might be interested or involved in making an Investment in the
                                         Company. As used herein, “Investor Candidates” shall mean and include individual,
                                         strategic and institutional investors of all types, introduced (as defined in Section
                                         II below) to the Company by “AGENT” including individuals, trusts, estates,
                                         partnerships and associations, banks, thrifts, insurance companies and other financial
                                         institutions, investment companies and other pooled investment vehicles, all tax-exempt
                                         organizations such as those subject to ERISA and other public and private pension funds,
                                         endowments and foundations as well as corporations in similar lines of business to the
                                         Company’s, which might be candidates for acquisition by or merger with , together
                                         with their affiliates, divisions, subsidiaries and investment management consultants.
                                         All Investor Candidates, if not merger or acquisition candidates, shall be “accredited
                                         investors,” as that term is generally understood in the private equity business;

 

    	 	1	 

     

    

 

In
performing services hereunder, “AGENT” shall be regarded as an independent contractor and marketing representative.
“AGENT” shall not have any right or authority to create any obligations of any kind on behalf of the Company, shall
make no representation to any third party to the contrary, and shall not make any representations about the Company, its operations
or finances other than what the Company provides for inclusion in the Information Memorandum. Nothing contained in this
Agreement shall be deemed or construed to create a partnership or joint venture between Company and “AGENT” or between
Company and any Investor Candidate.

 

Section
II: Fees, Expenses and Term 

 

“AGENT”
will a non-exclusive financial advisor to and representative of the Company for twelve consecutive (12) months commencing on the
date of this Agreement, with an option to extend this Agreement an additional 6 months, provided however, that either party may
withdraw from this Agreement at any time upon written notice to the other party. Otherwise, this engagement and the terms hereunder
will continue, subject to the same right of either party to terminate on written notice to the other party, until a Transaction
is successfully completed or until the Agreement is terminated. Within three business days after the effective date of any termination
by the Company (the "Termination Date"), “AGENT” shall deliver to Company a list of all introduced Investor
Candidates, merger or acquisition candidates and Strategic Investors (the "Covered Parties") with which “AGENT”
can confirm that (a) the Company, at “AGENT’s” instigation or by “AGENTs” introduction, has had
discussions concerning a Transaction during the term of this Agreement and prior to receipt of the notice of termination or (b)
such Covered Parties have, prior to such notice of termination, expressed either verbally or in writing an interest in considering
or pursuing a Transaction with Company. On and after the Termination Date, “AGENT” shall also either destroy
or return to Company any and all Information, Information Memoranda and any other confidential information of the Company (including
extracts thereof), which are in “AGENT’s” possession or control. The provisions concerning confidentiality,
indemnification, compensation and the Company's obligations to pay fees and reimburse expenses contained herein and the Company's
obligations contained in the Indemnification Provisions (as hereinafter defined) will survive any such termination. “AGENT”
agrees not to use any confidential information about the Company for any purposes other than in connection with a Transaction
and directly related matters.

 

 

“AGENT”
agrees to introduce the Company to certain potential Investor Candidates. Upon written request from the Company, “AGENT”
may designate independent counsel to prepare the appropriate documents (including subscription and escrow agreement) with regard
to the terms of any financial transactions and the closing thereof. The Company is responsible for any and all reasonable expenses
associated with the Offering and the closing documents, escrow and escrow agent. However incurrence of any such expenses over
$ 1,000.00, including such counsel, subscription and escrow agreement fees shall require the prior written consent for those expenses
from the Company.

 

 

Stock
Compensation Fees:

Within
5 business days upon the execution of this engagement, the Company will deliver 200,000, fully paid for and earned, restricted
shares of Rocky Mountain High Brands Inc common stock to Carter Terry & Company. It will be Carter Terry’s right to
designate the distribution of these shares to individuals within the firm at their discretion. These shares shall maintain piggy-back
registration rights. The Company further agrees to approve and provide payment for the opinion of resale of these shares in the
event they have not been registered after 6 months from the anniversary of the execution of this agreement.

 

    	 	2	 

     

    

 

If,
within the two year period commencing on the date hereof, the Investor Candidate , singly or with others, purchases debt or equity
securities of, or loans money to the Company, the Company will pay “AGENT” within three business days upon after any
such transaction under the following terms below:

 

 

	 	(i)          	Cash Compensation
    Fees:
	 	 	A success fee for
    debt and/or equity capital raised by “AGENT” on behalf of Company shall be subject to the following fee structure:

 

		a.	10%
                                         of the amount for any capital raised up to $1,000,000

		b.	8%
                                         of the amount for any capital raised up to $5,000,000

		c.	6%
                                         of the amount for any capital raised over $5,000,000

 

 

		(ii)	A
                                         success fee which shall be the identical terms as in Section II (i) above of the Aggregate
                                         Consideration (except as further defined in (iii) below) received by Company from any
                                         Transaction closed, including multiple successive Transactions, with an Investor Candidate
                                         or a Strategic Candidate (or upon closing a Transaction with a Covered Party, including
                                         multiple successive Transactions, within twelve months after the Termination Date), which
                                         amount will be paid when the Company receives the proceeds  from the Transaction.
                                         
	 	 	 
	 	(iii)      	Restricted
                                         Stock:
	 	 	In
                                         connection with the compensation set forth above, the Company agrees to pay “AGENT”
                                         amount of restricted shares equal to 8% of capital raised divided by the closing price
                                         of the stock on the date of close. These shares shall have piggy back registration rights.
                                         In the event the shares are not registered within 6 months of the anniversary of this
                                         executed engagement, the Company agrees to approve and pay for the opinion of sale under
                                         Rule 144.

 

 

For
purposes of this Agreement, "introduced" means that “AGENT” shall have brought the Company to the attention
of the prospective Investor Candidate, Strategic Investor or Transaction (“Investor Candidate”) and “AGENT”
shall have been a procuring cause in its consummation of the matter. “Procuring cause” shall mean that “AGENT”
shall have identified the Company to Investor Candidate , the merger or acquisition candidate or the Strategic Investor and conducted
initial qualifying discussions regarding an Investment in or other Transaction with Company, or caused the parties to have attended
meetings for the purpose of considering a Transaction.

 

For
purposes of this Agreement, “Aggregate Consideration” shall mean the total value of all cash, securities, other property
and any other consideration, including, without limitation (as, if and when received), any contingent, earned or other assets
or consideration, paid or payable, directly or indirectly, in connection with the Transaction, net of any indebtedness owed upon
the same, it being the intention of this provision that the Aggregate Consideration shall mean the net equity value of any cash,
tangible assets or measurable intangible assets acquired by, invested in, loaned to or transferred to the Company. If any non-cash
consideration is a class of newly-issued, publicly-traded securities, then the fair market value thereof shall be the average
of the closing prices for the twenty trading days subsequent to the fifth trading day after the consummation of the Transaction.
If no public market exists for any securities issued in the Transaction or a class of securities is not intended to be publicly
traded or convertible into publicly-traded securities, then the fair market value thereof shall be determined by the valuation
placed upon these securities by the parties to the Transaction.

 

    	 	3	 

     

    

 

Section
III: Indemnification 

 

The
Company agrees to indemnify and hold “AGENT”, which terms for the purposes of this Agreement include the partners,
controlling persons, officers, employees and agents of “AGENT”, harmless from and against any and all losses, claims,
damages, costs, liabilities or expenses (including reasonable attorney’s fees and expenses), joint or several, to which
“AGENT” may become subject in connection with its performance of the services described herein resulting from Company’s
material breach of this Agreement, gross negligence, willful misconduct or misfeasance, provided, however, that Company shall
not be liable in any such case to the extent that any such loss, claim, damage, liability, cost or expense is found in a final
judgment by a court of law to have directly resulted from the gross negligence or willful misconduct of “AGENT” .

 

Likewise
“AGENT” agrees to indemnify and hold Company, which terms for the purposes of this paragraph include the subsidiaries,
partners, controlling persons, officers, stockholders and employees of Company, harmless from and against any and all losses,
claims, damages, costs, liabilities or expenses (including reasonable attorney’s fees and expenses), joint or several, to
which Company may become subject resulting from “AGENT’s” material breach of this Agreement, gross negligence,
willful misconduct or misfeasance, provided however, that “AGENT” shall not be liable in any such case to the extent
that any such loss, claim, damage, liability, cost or expense is found in a final judgment by a court of law to have directly
resulted from the gross negligence or willful misconduct of Company.

 

Section
IV: Other

 

Each
party to this Agreement agrees to keep in strict confidence the proprietary and non-public information of the other party during
the term of this Agreement and thereafter, provided however that the foregoing shall not prohibit disclosures (i) pursuant to
the exercise of the parties' responsibilities under this Agreement; (ii) required by law or legal process (provided notice is
given prior to such disclosure); or (iii) of matters which become public other than by the actions of the disclosing party hereunder.

 

“AGENT”
acknowledges, understands and agrees that Company may engage other businsesses on a non-exclusive basis to perform services similar
to those contemplated in this Agreement. “AGENT” agrees to cooperate as reasonably necessary to avoid confusion with
any other such business and Company’s agreement with such business.

 

If
“AGENT” completes the Private Placement or any other Transaction pursuant to the Agreement, “AGENT” may,
at its own expense, place an announcement, subject to Company’s prior consent and approval, in any newspapers and periodicals
it may select stating that “AGENT” has acted as financial advisor, investment banker or placement agent for Company
in the Transaction.

Carter,
Terry & Company is a registered broker dealer, whose address is herein below for to this contemplated transaction.

Carter,
Terry & Company.

3060
Peachtree Rd

Suite
1200

Atlanta,
GA 30305

Attention:
Mr. Timothy J. Terry

Telephone:
(404) 364-3070

 

    	 	4	 

     

    

 

This
agreement shall be construed in accordance with the laws of the State of Georgia and the parties agree to submit themselves to
the jurisdiction of the courts located in that state, which shall be the sole tribunals in which either party may institute and
maintain a legal proceeding against the other party arising from any dispute hereunder.

 

If
any agreement, covenant, warranty or other provision of this Agreement is invalid, illegal or incapable of being enforced by reason
of any rule of law or public policy, all other agreements, covenants, warranties and other provisions of this Agreement shall,
nevertheless, remain in full force and effect. No waiver by either party of a breach or non-performance of any provision or obligation
of this Agreement shall be deemed to be a waiver of any preceding or succeeding breach of the same or any other provision of this
Agreement. This Agreement is the entire agreement of the parties with respect to the subject matter hereof, supersedes all prior
agreements and understandings, oral or written, relating to the subject matter hereof, and may not be amended, supplemented, or
modified except by written instrument executed by all parties hereto. Neither party may assign any of its rights or obligations
under this Agreement without the prior written consent of the other party.

 

All
notices or other communications under this Agreement must be in writing and sent by prepaid, first class airmail, delivered by
hand or transmitted by facsimile or email to the email address or facsimile number of the recipient set out below or such other
address, email address or facsimile number as may be furnished in writing by the recipient to the other party. The addresses,
email addresses and facsimile numbers of the parties for purposes of this Agreement are:

 

Rocky
Mountain High Brands Inc. 

9101
LBJ Freeway

Suite
650

Dallas,
TX 75242

Attention:
David M. Seeberger

david@rockymountainhighbrands.com

Facsimile:
(214) 593-5617 

Phone:
(214) 991-6008

 

Carter,
Terry & Company

3060
Peachtree Rd

Suite
1200

Atlanta,
GA 30305

Phone:
404-364-3070

 

If
the foregoing is acceptable to you, please indicate your approval by signing in the space provided and returning an executed copy
of this Agreement to us. We are very enthusiastic about working with your team toward the successful completion of this assignment.

 

Understood
and agreed, this__day of June, 2016.

 

 

Rocky
Mountain High Brands Inc Carter, Terry & Company.

 

 

/s/
Michael R. Welch

Michael
R. Welch– CEO

 

 

Timothy
J. Terry - CEO 

 

    	 	5	 

     

    

 

APPENDIX
A

 

    	 	6STATEMENT OF WORK AND WORK ORDER

Brand Development &
Launch Campaign

Rocky Mountain High Brands,
Inc.

Proposal # 10008

Date Submitted: March,
29th, 2016

 

    	 	1	 

     

    

 

OVERVIEW

Rocky Mountain High Brands, Inc. (“RMHB”
or “Client”), the leader in functional, hemp-based beverages and snacks, has lofty ambitions of taking major market
share from competitive brands like Red Bull, Monster, 5 Hour Energy, Arizona, Sobe, and others. And while a great, expanding product
portfolio, tremendous new executive team, and fresh, engaging brand identity put the company in prime position to prosper, going
up against large competitors with significant advertising budgets will require savvy marketing investments, informed by a focused
brand strategy, to effectively disrupt the market.

 

GOAL

To successfully relaunch the Rocky Mountain High
brand to both B2B and B2C audiences through a strategic 6-month marketing campaign to gain brand awareness and increase sales.

 

STRATEGY

Upstart Food Brands is proposing an initial 6-month
brand launch program, designed to accomplish three major objectives; to establish the corporate brand, build the consumer brand,
and engage target audiences with an efficient marketing campaign to build brand loyalty, awareness, and equity. There will be two
phases to the roll out, with an initial roughly 2-month window where strategy will be developed, packaging will be finalized, new
assets developed, and marketing support prepared, with a second 4-month phase of aggressive brand promotion and implementation.

 

The Corporate Brand

To establish Rocky Mountain High Brands as a legitimate
industry leader, the corporate brand must look sharp, professional, and polished. Upstart Food Brands will create a logo that aligns
with the product identity, and apply the approved brand to identity materials (business cards, envelopes, letterhead, email signature,
and corporate brand guidelines).

 

A corporate brand also requires a professional
web presence targeted to B2B audiences, such as retailers, investors, and other stakeholders. This offers an opportunity to educate
interested parties about the company, its history, corporate philosophies, news, and other information that’s not relevant
to a consumer audience. Upstart Food Brands will create a strategy for corporate web content, establishing a site architecture,
and then producing the responsive (mobile ready) site, using the extensible, open source Wordpress platform for ease of use and
management by customizing a theme for efficient implementation. This will include writing/editing of all content, sourcing of images,
and population of all site pages, as well as installation of Google Analytics, writing and configuration of meta data for search
engine optimization, testing to ensure site functions as intended, proofing for grammar, spelling, and contextual accuracy, and
launch on RHMB’s provided hosting environment at rockymountainhighbrands.com.

 

    	 	2	 

     

    

 

Upstart Food Brands will write and release three
corporate press releases concerning newsworthy topics via BusinessWire to reach a variety of new sources including prominent national
daily publications such as the New York Times, USA Today, and Wall Street Journal; newsrooms of print, broadcast, and online media;
other newswire services such as the Associated Press, Dow Jones, Thomson Reuters; thousands of websites, databases, and online
news syndicators, including BusinessWire.com, EON (Enhanced Online News), Yahoo! Finance, Google News, and Dow Jones Marketwatch;
and up to 150 selected vertical market trade media categories. Third-party BusinessWire costs, which are around $2,000 per press
release, are included within the scope of this proposal.

 

Another critical aspect of launching a new brand
is ensuring that the sales team has the resources they need to move product. Upstart Food Brands will develop a retail presentation
to ensure that the corporate message and brand identity are aligned when presenting to major retailers such as Walmart. The presentation
will be created in Microsoft PowerPoint (PPT) so that it can easily be updated internally, and will include up to 10 initial pages
that will remain consistent, which focus on the overall company message. The remaining pages can be customized for each prospective
retail target to allow for a more tailored experience.

 

We will also create a corporate folder with five
initial sell sheets; one for the overall Rocky Mountain High brand, one for the main beverage line (energy drinks, lemonade, and
tea), one for the energy shot, one for the spring water, and one for the nutrition bars. These sheets will be two-sided, with the
front side focused on showcasing the features, benefits, and other marketing details of the product line, and the back featuring
nutrition facts, ingredient legends, and product bar codes for quick retail scanning.

 

RMHB also plans to exhibit at key trade shows in
2016, which will occur within the window of this contract. In order to ensure that the brand is communicated consistently, and
in an engaging fashion at these exhibitions, in addition to the folder, sell sheets, identity materials, presentation, and other
assets that may be used, Upstart Food Brands will develop updated booth graphics, recommendations for creative ways to engage attendees
and create buzz at the show, and design support for giveaways and apparel.

 

The Consumer Brand

While many of Rocky Mountain High’s competitors
are flawed companies under heavy public scrutiny, they remain largely unchallenged. These companies can invest significant resources
to maintain their positions in the market, and their brands are well integrated into their consumers’ lifestyles. However,
a savvy brand with a superior product has the potential to take significant market share with smart, strategic marketing, and well-devised,
consistent branding. The tactics outlined herein represent an approach designed to maximize brand exposure and awareness at a modest
investment, giving RMHB the edge it needs to disrupt the market.

 

It begins with packaging. Many consumers experience
a brand for the first time at the convenience store cooler door or the grocery shelf. If they can relate to the product, they might
try it. Fail to connect, and the opportunity may pass. This is why execution is crucial. The Rocky Mountain High line extensions
(shots, nutrition bars, and spring water), while part of the overall brand portfolio and experience, are different products that
compete in different competitive environments. Unique considerations must be made within the context of the overall brand to ensure
that each product competes well its own market. Upstart Food Brands will make high-level determinations about each competitive
space, and will adapt the design of each package to ensure the Rocky Mountain High brand is tailored to each ecosystem, and stands
out on the shelf. Once approved, we will send the files to AAS for separations and print coordination.

 

    	 	3	 

     

    

 

Once the packaging designs are complete, high-resolution,
professionally-edited custom photos (individual packages and groups) will be produced at Upstart Food Brands’ in-house studio.
Additionally, lifestyle images of the target audience(s) interacting with the product will be developed to provide a relatable
glimpse into the Rocky Mountain High life. 6 Images will be produced, using an energy drink, lemonade, tea, energy shot, water,
and nutrition bar package, and the look of these photos will set the tone for the visual style of the brand.

 

To engage and educate the consumer about hemp and
the Rocky Mountain High brand, a consumer website, featuring the entire line of products, will need to be developed. Because the
consumer audience has distinctly different needs than the corporate audience, this site will be developed at liverockymountainhigh.com
(which can be purchased at GoDaddy.com for only $11.99 for the first year). Upstart Food Brands will create a strategy for consumer-focused
web content, establishing a site architecture, and then producing the responsive (mobile ready) site, using the extensible, open
source Wordpress platform for ease of use and management by customizing a theme for efficient implementation. This will include
writing/editing of all content, sourcing of images, and population of all site pages, as well as installation of Google Analytics,
writing and configuration of meta data for search engine optimization, testing to ensure site functions as intended, proofing for
grammar, spelling, and contextual accuracy, and launch on RHMB’s provided hosting environment.

 

Upstart Food Brands will coordinate with Daniel
Crawford, RMHB’s new social media manager, to ensure the new brand is implemented across social media properties effectively.

 

To support the retail re-launch of the brand, Upstart
Food Brands will develop Point of Sale (POS) materials, including cooler graphics and window clings. We will coordinate printing
of these items, and have them shipped to the desired location for distribution.

 

Marketing Campaign

With branding, packaging, POS materials, website,
and social media presence in place, a grass-roots marketing campaign will be launched to promote the brand, gain awareness, and
move consumers to purchase. While this initial set of tactics will only require a modest investment, the impact will be proportionately
greater, as we will seek to leverage the influence of others to build the brand organically.

 

We will first create a marketing plan that will
delve a little deeper into the engagement strategy and target audiences. Once this is finalized, Upstart Food Brands will implement
the approved plan.

 

    	 	4	 

     

    

 

We will begin with a blogger campaign. Based on
the marketing strategy and the established target audiences, we will identify influential bloggers (hemp supporters, beverage enthusiasts,
healthy products consumers, energy drinkers, etc.) that will align with the brand and help to promote it. We will reach out to
these individuals, send them samples of the product, and encourage them to write about and support Rocky Mountain High. By tapping
into existing audiences that fit the Rocky Mountain High profile, and leveraging the influence of the bloggers they follow, we
hope to introduce the brand to a significant number of new customers.

 

Social media will be a huge avenue for brand promotion
to an audience with the potential to take great content viral. Upstart Food brands will work with Daniel Crawford to determine
how social media engagement fits into the overall marketing plan. We will provide promotional graphics as needed, within project
scope and budget, to support social media promotion and advertising. We will also develop a mini campaign of up to 6 short (15
second) social videos to provide additional engaging assets that can be leveraged in promotion.

 

We will establish a Search Engine Marketing (SEM)
plan, focused on building website authority to drive users to the consumer site, and to push key searches to the top of search
engine inquiries. We will determine a monthly budget for keyword promotion, and implement the aggressive 4-month plan. We will
measure performance and deliver regular reports for review.

 

We will also develop a strategy for merchandise
and design the pieces according to the approved plan and target audience. Items like shirts, hats, and other pieces can be worn
at trade shows, given away at events, and sold online. The goal will be to produce pieces that people will want to wear/use that
align with brand strategy.

 

Project includes one trip to Dallas, TX to visit
client (date to be determined).

 

 

 

PROJECT SPECIFICATIONS

 

Business & Brand Consulting

Upstart Food Brands will provide ongoing business
and brand consulting over the term of this agreement to ensure a successful brand deployment.

 

Corporate Rocky Mountain High Brands Logo &
Identity Materials

Upstart Food Brands will develop at least three
(3) logo concepts for consideration. We will present the logo concepts to Client for review, and will collect feedback for implementation
into one (1) round of revisions to selected direction. Upstart Food Brands will present final logo design to Client for approval.
Final logo will be provided in appropriate versions (reverse application, 1-color, etc.), and file types (vector EPS, JPG, PNG,
etc.).

 

    	 	5	 

     

    

 

Upstart Food Brands will provide a basic identity
standards guide, that will be appended to the consumer identity guide, where logo specifications, color palette, brand typography,
and other basic usage guidelines will be documented. This document, not to exceed ten (10) pages in length will be delivered to
Client in PDF format, through digital means.

 

Upstart Food Brands will also develop a set of
corporate identity materials that will include business cards, envelopes, letterhead, and email signature. We will present concepts
as a set to Client for review, and will collect feedback for implementation into one (1) round of revisions to selected direction.
We will present final designs for approval, and will coordinate printing with selected print vendor.

 

Corporate Website (rockymountainhighbrands.com)

Upstart Food Brands will analyze website content,
and coordinate with Client, to understand the complete scope of needs for site managers, contributors, and the intended target
audiences to ensure optimal organization and positioning for all site users. From this insight we will provide a comprehensive
and strategic site map that establishes the site architecture and identifies the intended user experience. We will deliver the
site map for review, and will collect feedback for implementation into one (1) round of revisions, not to exceed 30% of original
content. We will deliver the revised site map to Client for approval.

 

Based on the approved site map, Upstart Food Brands
will begin writing/editing content. Site content will be delivered to Client for review. We will collect feedback for implementation
into one (1) round of revisions, not to exceed 30% of original content. We will deliver the revised site content to Client for
approval.

 

We will identify a responsive, mobile-optimized
Wordpress theme that best aligns with the needs of the company, the site map, the anticipated functionality, and approved content.
We will recommend the theme to Client, and upon approval, will purchase and install the theme on Client’s hosting solution.

 

Upstart Food Brands will work with Client to obtain
any available visual assets (images, video, etc.) that exist, in order to assess their viability for the site. We will edit selected
images, if necessary, to optimize them for web use.

 

Upstart Food Brands will develop the look and feel
of the site, using the available tools in the Wordpress theme. We will present the working site design to Client for review, and
will collect feedback for implementation into one (1) round of revisions, not to exceed 30% of original content. We will present
the revised site design to Client for approval.

 

Upon approval of the site design, Upstart Food
Brands will lay out content into site pages, and will configure functional components such as forms, social sharing, email signup,
and Google Analytics. We will install an SEO plugin, and write and upload meta data, such as title tags, descriptions, and keywords,
to site pages. We will thoroughly proof and test everything, and present final site to Client for review. We will collect feedback
for implementation into one (1) round of revisions, not to exceed 30% of original content. We will present final website to Client
for approval.

 

    	 	6	 

     

    

 

Upon Approval, Upstart Food Brands will deploy
site to live hosting environment.

 

Press Releases (3)

Upstart Food Brands will work with Client to identify
newsworthy topics, and will write and distribute three (3) press releases, to be delivered through BusinessWire.com. We will present
each release to Client for review, and will collect feedback for implementation into one (1) round of revisions, not to exceed
30% of original content. We will present final press releases for approval, and deliver to BusinessWire for distribution. We will
follow up with BusinessWire do determine success of releases, and deliver report to Client.

 

Anticipated BusinessWire costs are included within
this scope of work (amounting to $6,000, or roughly 23% of the total financial cost of this project).

 

Retail Presentation

Upstart Food Brands will develop a retail presentation
in PowerPoint for use in retailer meetings. We will create a branded template, leveraging existing brand assets, identity standards,
and imagery, and will develop up to ten (10) pages of content to create a compelling case for retailers to carry the Rocky Mountain
High brand. We will present the content to Client for review, and will collect feedback for implementation into one (1) round of
revisions to the template and content, not to exceed 30% of original content. We will present the final presentation to Client
for approval, and will deliver the PPT presentation to client digitally.

 

Folder & Sell Sheets (5)

Upstart Food Brands will design a corporate folder
that will accommodate sell sheets and other documents. We will present the folder deign to Client for review, and will collect
feedback for implementation into one (1) round of revisions, not to exceed 30% of original content. We will present the final folder
design to Client for approval.

 

We will develop up to five (5) two-sided sell sheets;
one each focused on general company information, the beverage/energy drink line, energy shots, nutrition bars, and spring water.
We will present the designs to Client for review, and will collect feedback for implementation into one (1) round of revisions,
not to exceed 30% of original content. We will present final sell sheets to Client for approval.

 

Trade Show Support

Upstart Food Brands will work with Client to determine
a trade show strategy, and booth graphic plan for key trade shows that will occur within the 6-month window of this project. We
will create updated booth graphics with new branding and messaging, and will present to Client for review. We will collect feedback
for implementation into one (1) found of revisions, not to exceed 30% of original content. We will present final booth graphics
to Client for approval.

 

    	 	7	 

     

    

 

We will also provide design support for other approved
trade show promotions (giveaways, apparel, sponsorships, etc.). We will present these designs to Client for review, and will collect
feedback for implementation into one (1) round of revisions, not to exceed 30% of original content. We will present final designs
to Client for approval.

 

Packaging Design (Energy Shot, 3 Nutrition Bars, Spring Water)

Upstart Food Brands will provide adaptations of
the Rocky Mountain High brand identity to the energy shot, nutrition bar, and spring water packages, focusing on the principal
display panel (PDP), and will present to Client for review. We will collect feedback for implementation into one (1) round of revisions,
not to exceed 30% of original content. Upstart Food Brands will present final packaging concepts to Client for approval.

 

Once approved, Upstart Food Brands will collect
remaining packaging assets from Client (UPC code, Ingredient Legends, Nutrition Facts Statements, etc.), and will lay out complete
packaging designs for five (5) anticipated SKUs (1 energy shot, 3 nutrition bars, and 1 spring water) into printer templates, extending
approved concepts to finished production layouts. We will present full packaging layouts to Client for review, and will collect
feedback for implementation into one (1) round of revisions, not to exceed 10% of original content. Upstart Food Brands will present
finished packaging layouts to Client for approval.

 

Custom Photography (Product & Lifestyle)

Based on brand strategy, Upstart Food Brands will
develop a shot list for up to six (6) lifestyle photos, and will present to Client for review. Upon approval, we will schedule
and conduct photo shoot to obtain photos on the approved list.

 

Upstart Food Brands will also produce strip-out
images of the new products for promotional and public relations use; one (1) shot of each individual package and up to three (3)
group shots. We will professionally edit images, and deliver them to Client in high-resolution (JPG) format, through digital means.

 

Consumer Website (liverockymountainhigh.com)

Upstart Food Brands will analyze website content,
and coordinate with Client, to understand the complete scope of needs for site managers, contributors, and the intended target
audiences to ensure optimal organization and positioning for all site users. From this insight we will provide a comprehensive
and strategic site map that establishes the site architecture and identifies the intended user experience. We will deliver the
site map for review, and will collect feedback for implementation into one (1) round of revisions, not to exceed 30% of original
content. We will deliver the revised site map to Client for approval.

 

Based on the approved site map, Upstart Food Brands
will begin writing/editing content. Site content will be delivered to Client for review. We will collect feedback for implementation
into one (1) round of revisions, not to exceed 30% of original content. We will deliver the revised site content to Client for
approval.

 

    	 	8	 

     

    

 

We will identify a responsive, mobile-optimized
Wordpress theme that best aligns with the needs of the brand, the site map, the anticipated functionality, and approved content.
We will recommend the theme to Client, and upon approval, will purchase and install the theme on Client’s hosting solution.

 

Upstart Food Brands will work with Client to obtain
any available visual assets (images, video, etc.) that exist, in order to assess their viability for the site. We will edit selected
images, if necessary, to optimize them for web use.

 

Upstart Food Brands will develop the look and feel
of the site, using the available tools in the Wordpress theme. We will present the working site design to Client for review, and
will collect feedback for implementation into one (1) round of revisions, not to exceed 30% of original content. We will present
the revised site design to Client for approval.

 

Upon approval of the site design, Upstart Food
Brands will lay out content into site pages, and will configure functional components such as forms, social sharing, email signup,
and Google Analytics. We will install an SEO plugin, and write and upload meta data, such as title tags, descriptions, and keywords,
to site pages. We will thoroughly proof and test everything, and present final site to Client for review. We will collect feedback
for implementation into one (1) round of revisions, not to exceed 30% of original content. We will present final website to Client
for approval.

 

Upon Approval, Upstart Food Brands will deploy
site to live hosting environment.

 

Social Media Brand Strategy & Support

Upstart Food Brands will work with Daniel Crawford
to develop strategy for branding social media properties, and will provide files, content, and direction for consistent application
of brand identity and story.

 

Point of Sale Materials (Cooler Graphics & Window Clings)

Upstart Food Brands will develop cooler graphics
and window clings for retail Point of Sale use. We will present designs to Client for review, and will collect feedback for implementation
into one (1) round of revisions, not to exceed 30% of original content. We will present final designs to Client for approval.

 

Marketing Plan/Engagement Strategy

Upstart Food Brands will develop a high-level marketing
plan/engagement strategy, and present to Client for review. We will collect feedback for implementation into one (1) round of revisions,
not to exceed 30% of original content. We will present final marketing plan to Client for approval, and will deliver in PDF format
digitally.

 

    	 	9	 

     

    

 

Blogger Campaign

Upstart Food Brands will develop a strategy for
targeting influential bloggers to solicit positive reviews and support for Rocky Mountain High products. We will present the plan
to Client for review, and will collect feedback for implementation into one (1) round of revisions, not to exceed 30% of original
content. We will present the final plan to Client for approval, and execute the plan, finding and engaging with target bloggers,
and ensuring that product is shipped to them.

 

Social Media Content

Upstart Food Brands will produce content and creative
for social media engagement in collaboration with Daniel Crawford within project scope and budget.

 

We will also produce up to six (6) short, 15-second
social videos. Upstart Food Brands will develop strategy for videos and present to Client for review. We will collect feedback
for implementation into one (1) round of revisions to social video strategy, not to exceed 30% of original content. We will present
final strategy to Client for approval.

 

Upon approval, Upstart Food Brands will produce
videos, and send to Client for review. We will collect feedback for implementation into one (1) round of revisions, not to exceed
30% of original content. We will present final videos to Client for approval, and will coordinate with Daniel Crawford for social
media implementation.

 

4-Month SEM Campaign

Upstart Food Brands will develop a keyword strategy
for a 4-month Search Engine Marketing campaign to improve search traffic to new web properties. We will present the strategy to
Client for review, and will collect feedback for implementation into one (1) round of revisions, not to exceed 30% of original
content. We will present final plan to Client for approval, and will manage campaign according to the strategy, making adjustments
as necessary. We will deliver monthly reports to Client to demonstrate performance.

 

Merchandise Strategy & Design

Upstart Food Brands will develop a strategy for
branded merchandise. We will present ideas to Client, and will collect feedback for implementation into one (1) round of revisions,
not to exceed 30% of original content. We will present the merchandise strategy to Client for approval.

 

Upstart Food Brands will design the merchandise
according to approved strategy, and will present designs to Client for review. We will collect feedback for implementation into
one (1) round of revisions, not to exceed 30% of original content. We will present final merchandise designs to Client for approval.

 

    	 	10	 

     

    

 

Print Coordination

Upstart Food Brands will coordinate printing and
production of all pieces outlined herein, including identity materials, packaging, folder, sell sheets, trade show graphics, merchandise,
and POS materials to ensure all designs are reproduced as intended.

 

 

 

DELIVERABLES:

 

• Corporate Rocky Mountain High Brands Logo

• Corporate Identity Materials (Business Cards,
Letterhead, Envelopes, & Email Signature)

• Corporate Website (rockymountainhighbrands.com)

• Three (3) Press Releases (delivered via
BusinessWire - costs included)

• Retail Presentation

• Corporate Folder & Five (5) Sell Sheets

• Trade Show Booth Graphics & Design Support

• Packaging Design (Energy Shot, 3 Nutrition
Bars, Spring Water)

• Product Photography (5 strip out images,
3 group shots)

• Lifestyle Photography (6 photos)

• Consumer Website (liverockymountainhigh.com)

• Social Media Brand Strategy & Support

• Point Of Sale Materials (cooler graphics,
window clings)

• Marketing Plan/Engagement Strategy

• Blogger Campaign

• Social Media Content

• 4-Month SEM Campaign

• Merchandise Strategy & Design

• Print Coordination

• Brand Consulting

 

    	 	11	 

     

    

 

Contract Terms

 

Ownership / Rights

Client owns all final files in the format they
were delivered in. Upstart Food Brands retains rights to working files, as they represent our intellectual property.

 

Delivery Method / Type

As a standard delivery method, Upstart Food Brands
makes final files available for download via secure web link. If this project requires alternate or additional methods of file
transfer due to file size or type limitations, Upstart Food Brands will specify an alternate means of delivery at the appropriate
project milestones or upon completion of the implementation phase of this project.

 

Travel

This estimate does not cover costs for travel.
Travel-related expenses will be billed separately, upon Client approval.

 

Billable Expenses

This estimate does not include costs for billable
expenses such as royalties, taxes, courier fees, or shipping.

 

Third-Party Costs

This estimate does not cover costs for stock photography,
research, and font purchases. All third party purchases related to this project and approved by Client, such as printing, media,
reports, hosting, and stock photography, will be billed directly to Client from the vendor, with no markup by Upstart Food Brands.

 

Archiving

Files will be stored at no charge for a period
of one (1) year and then moved to an archive. A fee may be required for retrieval.

 

Budget Adjustments

Cost is based upon information and requirements
provided. Should the project scope or deliverables change at any point throughout the project, we may adjust this estimate accordingly
and present a revised estimate for your approval.

 

Delay; Suspension of Services

In the event that Client becomes unresponsive to
UFB's requests for a period of thirty (30) days or greater; Client requests a suspension of work or modification of the established
delivery schedule or timeline; or the project becomes delayed for any reason beyond the reasonable control of UFB for a period
of thirty (30) days or greater, such projects shall be deemed stalled, at which time UFB shall be entitled to immediately suspend
any and all services without prior written notice to Client, and UFB may require a Change Order to reinstate the project.

 

    	 	12	 

     

    

 

WORK ORDER

 

THIS WORK ORDER is made this day, by and between
Upstart Food Brands, LLC, ("UFB") and Rocky Mountain High Brands, INC (“Client”) pursuant to the Agreement
for Services dated March 10, 2016 that UFB and Client executed and of which this Work Order forms an integral part.

 

Project Payment Schedule

In consideration of UFB's agreement to provide
the Services, Client agrees to pay UFB a Project Fee according to the following schedule.

 

1 | Payment | 200,000 shares of RMHB stock | Upon
Agreement

2 | Payment | $4,365 | Upon Agreement

3 | Payment | $4,365 | May 1, 2016

4 | Payment | $4,365 | June 1, 2016

5 | Payment | $4,365 | July 1, 2016

6 | Payment | $4,365 | August 1, 2016

7 | Payment | $4,365 | September 1, 2016

Total: 200,000 shares of RMHB stock + $26,190

 

 

IN WITNESS WHEREOF, UFB and Client cause this Work
Order to be executed by their duly authorized representatives the day and year first above written.

 

 

On behalf of Client ____________________________________________________________

authorized signature

 

____________________________________________________________________________

name  title date

 

 

 

On behalf of Upstart Food Brands, LLC _____________________________________________

authorized signature

 

____________________________________________________________________________

name  title  effective date

 

    	 	13

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