Document:

Exhibit
10.40

This letter confirms the
terms of the agreement (“Agreement”) between Sweet Success Enterprises,
Inc., (“SWTS”) and the Institutional Analyst, Inc. (IAI)

1.  Engagement.  SWTS has agreed to engage IAI as an
independent contractor and consultant to provide investor relation services to SWTS,
and IAI has agreed to provide these services to SWTS, subject to the
terms and conditions described in this letter.

2.  Term.  The initial term of the engagement is for a
period of one year from the date of this letter.  This agreement may be renewed at the end of
the initial term, and at the end of any subsequent renewal term, for successive
three-month periods, but only upon written notice by SWTS to IAI that it desires
to continue the engagement.  Both parties
acknowledge that SWTS’s judgment of the quality of services provided by IAI
will be subjective, and that SWTS therefore has the absolute right to determine
its satisfaction with these services. 
Accordingly, there is no obligation, implied or otherwise, of SWTS to
renew this agreement for successive terms. 
SWTS, in its sole discretion, shall determine whether the services
rendered by IAI pursuant to this agreement are satisfactory, and that SWTS has
no obligation to renew this agreement for successive terms.

3.  Services.  IAI will provide to SWTS the following
services: ongoing research coverage, update reports, corporate
profiles/postcards, coverage announcements for news wires, free access to
proprietary investor databases, consultation on securing non proprietary
investor and broker databases.  IAI will
also be available to provide counseling on style and content of investor
relation material (SWTS will be responsible for ascertaining that said material
meets all jurisdictional and regulatory requirements prior to public
distribution) database management, lead generation and lead distribution and
report distribution.

IAI will additionally
distribute to the subscribers of both the Internet & Beverage Stock
Review newsletters, all-corporate announcements and earnings announcements of
SWTS, at no additional cost.

IAI additionally will
distribute to the subscribers of the Internet & Beverage Stock
Review newsletters, press releases and/or Corporate Profiles created by Good
Morning Wall Street at no additional cost. 
Good Morning Wall Street creates audio and/or video enhanced corporate
press releases, corporate announcements and products/service
announcements.  IAI would have to contract
separately with Good Morning Wall Street for the production of any such
enhanced services.

4.  Costs.  SWTS will be responsible for all printing and
distribution, press release and/or advertising costs recommended by IAI and
pre-approved and prepaid by SWTS.  SWTS
will also be responsible for all travel related costs incurred by IAI when
providing its’ services as determined by IAI and pre-approved and prepaid by
SWTS.

5.  Compensation for Services.  SWTS will issue to IAI 300,000
restricted shares of SWTS common stock and a $5,000 retainer fee.  IAI will be granted piggyback registration
rights on the registrations (other

than a registration
statement on Form S-4 or Form S-8) filed subsequent to the date of this
contract.  All 300,000 shares will
be included in the next registration.

IAI and SWTS agree that 300,000
shares is a nonrefundable payment for engagement of services.  If SWTS decides to terminate this agreement
prior to end of the initial term, no refund will be forthcoming to SWTS or be
payable by IAI.

6.  Additional Obligations of IAI.  IAI agrees that, in connection with its
investor relation services to SWTS, it will abide by the following conditions:

a)  IAI will not release any non-public financial
or other non-public material information about SWTS without prior written
consent and approval of SWTS.

b)  IAI will not conduct any meetings with financial
analysts without informing SWTS in writing in advance of the proposed meeting.

c)  IAI will not release any information or data
about SWTS to any selected person(s), entitie(s) and/or group(s)  if IAI is aware that such information or data
has not been or is not concurrently or generally disclosed by the company.

d)  After notice to IAI by SWTS of a filing for a
proposed public offering of securities, and during any period of restriction on
publicity, IAI shall not engage in any public relations efforts not in the
normal course of business without the prior written approval of legal counsel
for SWTS.

e)  IAI will indemnify SWTS from all claims,
liability, costs or other expenses (including reasonable attorneys’ fees)
incurred by SWTS as a result of any inaccurate information concerning SWTS
released by IAI, unless such information was provided to IAI by SWTS, or as a
result of any breach by IAI of any of the terms and conditions of this
agreement.

7.  Additional Obligations of the Company.  SWTS agrees that, in connection with this
agreement, it will indemnify IAI from all claims, liability, costs or other
expenses incurred (including reasonable attorneys’ fees) incurred by IAI as a
result of any false or intentionally misleading information concerning SWTS
provided by SWTS or any of its officers or directors to IAI, or as a result of
any breach by SWTS of any of the terms and conditions of this agreement.  If, in SWTS judgment, any material
non-public information concerning SWTS cannot be revealed, SWTS will
advise IAI in writing that a quiet period is in effect.

8.  Independent Contractor.  IAI is an independent contractor responsible
for compensation of its agents, employees and representatives, as well as all
applicable withholding and taxes (including unemployment compensation) and all
workers’ compensation insurance.

9.  Assignment.  The rights and obligations of each party to
this Agreement may not be assigned without the prior written consent of the
other party.

10.  Entire Agreement.  This letter Agreement between SWTS and IAI
contains the entire agreement between them. 
This Agreement may not be modified or extended except in writing and
signed by SWTS and IAI.

11.  Florida Law.  This Agreement shall be governed by and
construed in accordance with Florida law.

12.  Arbitration and Waiver of Jury Trial.  ANY DISPUTE BASED UPON OR ARISING OUT OF THIS
LETTER AGREEMENT SHALL BE SUBJECT TO BINDING ARBITRATION TO BE HELD IN DADE
COUNTY, FLORIDA BEFORE A RETIRED FLORIDA SUPERIOR COURT JUDGE.  JUDGMENT ON THE ARBITRATOR’S AWARD SHALL BE
FINAL AND BINDING, AND MAY BE ENTERED IN ANY COMPETENT COURT.  AS A PRACTICAL MATTER, BY AGREEING TO
ARBITRATE ALL PARTIES ARE WAIVING JURY TRIAL.

13.  Attorney’s fees.  The prevailing party in any arbitration or
litigation arising out of or relating to this letter agreement shall be
entitled to recover all attorney’s fees and all costs (whether or not such
costs are recoverable pursuant to Florida Code of Civil Procedure) as may be
incurred in connection with either obtaining or collecting any judgment and/or
arbitration award, in addition to any other relief to which that party may be
entitled.

Please sign this letter
agreement in the space provided below to indicate your agreement with the terms
stated in this letter.

	
  Sincerely,

  	
   

  
	
   

  	
   

  	
   

  
	
  Institutional Analyst, Inc.

  	
   

  
	
   

  	
   

  	
   

  
	
  By:

  	
   

  	
   

  
	
   

  	
   

  	
   

  
	
  Date:

  	
   

  	
   

  
	
   

  	
   

  	
   

  
	
  ROLAND R. PERRY

  	
   

  
	
   

  	
   

  	
   

  
	
  President, Institutional Analyst Inc.

  	
   

  
	
   

  	
   

  	
   

  
	
  AGREED AND ACCEPTED

  	
   

  
	
   

  	
   

  	
   

  
	
  Sweet Success Enterprises

  	
   

  
	
   

  	
   

  	
   

  
	
  By:

  	
  /s/ William J. Gallagher

  	
   

  
	
   

  	
   

  	
   

  
	
  Name:

  	
  William J. Gallagher

  	
   

  
	
   

  	
   

  	
   

  
	
  Title:

  	
   

  	
   

  
	
   

  	
   

  	
   

  
	
  Date:Exhibit
10.41

	
  

  	
  Jeff
  Morehouse

  	
   

  
	
   

  	
  Attorney
  at Law

  	
   

  
	
   

  	
  2515
  Broadway

  	
   

  
	
  Telephone
  (210) 227-2700

  	
  San
  Antonio, Texas 78215

  	
  Telecopier
  (210) 222-0585

  

 

May 3, 2007

Mr. Bill Gallagher

Sweet Success Enterprises, Inc.

1250 N.E. Loop 410, Suite 630

San Antonio, Texas 78209

Re:          Sweet Success Enterprises, Inc.

Dear Bill:

I am in receipt of
the 750,000 shares of 144 stock of Sweet Success Enterprises, Inc. However, on
consideration of the amount of work and expense of ongoing litigation, they’ll
be a need for an additional retainer at sometime in the future.

Thank you in
advance.

	
  

  	
  Very truly yours,

  
	
   

  	
   

  
	
   

  	
  /s/ Jeff Morehouse

  
	
   

  	
   

  
	
   

  	
  Jeff MorehouseExhibit
10.42

CONSULTING SERVICES AGREEMENT

Consulting Services Agreement (the “Agreement”), effective May   ,
2007 is by and between Sweet Success Enterprises Inc., with its principal
office at 1250 NE Loop 410 Suite 630, San Antonio, TX 78209 (hereinafter the “Client”),
 and Robert Straus,  with his principal office at 230 East 44th Street, Apt. 9C, New York, NY
10017 (hereinafter the “Consultant”).

WHEREAS, Client finds that the Consultant is willing
to perform certain work hereinafter described in accordance with the provisions
of this Agreement; and

WHEREAS, Client finds
that the Consultant is qualified to perform the work, all relevant factors considered,
and that such performance will be in furtherance of Client’s business.

NOW, THEREFORE, in consideration
of the mutual covenants set forth herein and intending to be legally bound, the parties hereto agree as follows:

1. SERVICES

1.1  Services
to Client: The Consultant shall provide the following (“Services”) to Client as
part of a strategic alliance: Consultant will act as a strategic partner to
client and will assist the Client in providing investor relations and other
business consulting services for Client.

2. TERM

2.1           This
Agreement shall be for a period of 12 months commencing as of the date of this
Agreement.

3. PAYMENT

3.1  Payment
for Services: Consultant and Client, shall agree in advance on each set of
services which will determine compensation. Upon completion of each agreed set
of services, shares shall be awarded based on negotiations between William
Gallagher, (C.E.O. of the Client) and Consultant based upon performance of agreed
set of 

services.   For services to date, Client and Consultant
have agreed to compensation of 334,000 unregistered common stock shares.

4.  FACSIMILE SIGNATURE

4.1           Execution and
delivery of this Agreement by exchange of facsimile copies bearing the
facsimile signature of a party hereto shall constitute a valid and binding
execution and delivery of this Agreement by such party. Such facsimile copies shall constitute enforceable original
documents.

Signed on this the     day of May, 2007

	
  CLIENT:

  	
   

  
	
   

  	
   

  	
   

  
	
  SWEET SUCCESS ENTERPRISES, INC.

  	
   

  
	
   

  	
   

  	
   

  
	
  By:

  	
   

  	
   

  
	
   

  	
  William J. Gallagher, CEO

  	
   

  
	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  
	
  CONSULTANT:

  	
   

  
	
   

  	
   

  	
   

  
	
  By:

  	
   

  	
   

  
	
   

  	
  Robert Straus

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