Document:

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                                                              Exhibit 10.44(c)1

                                OPTION AGREEMENT

         OPTION AGREEMENT dated December 1, 1995, between ACTV, Inc., a Delaware
corporation (the "Corporation") and Bruce Crowley (the "Employee").

         The Corporation desires to grant to the Employee the right and option
to purchase up to 564,000 shares (the "Option Shares") of Common Stock (the
"Common Stock"), of the Corporation, on the terms and subject to the conditions
hereinafter set forth.

         NOW, THEREFORE, in consideration of the receipt of $1.00 and other good
and valuable consideration, the receipt of which is hereby acknowledged, the
parties hereby agree as follows:

         SECTION 1. OPTION TO PURCHASE COMMON STOCK.

         a. Subject to Section 5 hereof, the Corporation hereby grants to the
Employee an option (the "Option") to purchase from the Corporation 564,000
vested Option Shares, excluding options previously exercised, at a purchase
price of $1.50 per Option Share (the "Option Price"). With respect to the
Option, the "Option Period" shall commence on the date hereof and terminate on
December 31, 2003.

         b. The Option may be exercised by the Employee by delivery to the
Corporation, at any time commencing one year from the date hereof, of a written
notice (the "Option Notice"), which Option Notice shall state the Employee's
intention to exercise the Option, the date on which the Employee proposes to
purchase the Option Shares (the "Closing Date") and the number of Option Shares
to be purchased on the Closing Date, which Closing Date shall be no later than
30 days nor earlier than 10 days following the date of the Option Notice. Upon
receipt by the Corporation of an Option Notice from the Employee, the Employee
shall be obligated to purchase that number of Option Shares to be purchased on
the Closing Date set forth in the Option Notice.

         c. The purchase and sale of Option Shares acquired pursuant to the
terms of this Option Agreement shall be made on the Closing Date at the offices
of the Corporation. Delivery of the Stock certificate or other instrument
registered in the name of the Employee, evidencing the Option Shares being
purchased on the Closing Date, shall be made by the Corporation to the holder of
this Option on the Closing Date against the delivery to the Corporation of a
check in the full amount of the aggregate purchase price therefor.

<PAGE>

         SECTION 2. REPRESENTATIONS AND WARRANTIES OF THE HOLDER. The Employee
hereby represents and warrants to the Corporation that in the event the Employee
acquires any Option Shares, such Option Shares will be acquired for his own
account, for investment and not with a view to the distribution thereof. The
Employee understands that except as set forth in Section 6 hereof, the Option
Shares will not be registered under the Securities Act of 1933, as amended (the
"Securities Act"), by reason of their issuance in a transaction exempt from the
registration requirements of the Securities Act pursuant to Section 4 (2)
thereof and that they must be held indefinitely unless a subsequent disposition
thereof is registered under the Securities Act or the transaction is except from
registration.

         SECTION 3. REORGANIZATION; MERGERS; SALES; ETC. If, at any time during
the Option Period, there shall be any capital reorganization, reclassification
of Common Stock (other than a change in par value or from par value to nor par
value or from no par value to par value or as a result of a stock dividend or
subdivision, split-up or combination of shares), the consolidation or merger of
the Corporation with or into another corporation or of the sale of all or
substantially all the properties and assets of the Corporation as an entirety to
any other corporation or person, the unexercised portion of this Option shall,
after such reorganization, reclassification, consolidation, merger or sale, be
exercisable for the kind and number of shares of stock or other securities or
property of the Corporation or of the corporation resulting from such
consolidation or surviving such merger or to which such properties and assets
shall have been sold to which the Employee would have been entitled if the
Employee had held shares of Common Stock issuable upon the exercise hereof
immediately prior to such reorganization, reclassification, consolidation,
merger or sale. The provisions of this Section 3 shall similarly apply to
successive reorganizations, reclassifications, consolidations, mergers and
sales.

         SECTION 4. ADJUSTMENT OF OPTION SHARES AND OPTION PRICE.

                  a. The number of Option Shares subject to this Option during
the Option Period shall be adjusted for any stock dividend, subdivision,
split-up or combination of Common Stock.

                  b. The Option Price shall be subject to adjustment from time
to time as follows:

                  (1) If, at any time during the Option Period, the number of
shares of Common Stock outstanding is increased by a stock dividend payable in
shares of Common Stock or by a subdivision or split-up of shares of Common
Stock, then, immediately following the record date fixed for the determination
of holders of shares of Common Stock entitled to receive such stock dividend,
subdivision or split-up, the

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Option Price shall be appropriately decreased so that the number
of shares of Common Stock issuable upon the exercise hereof shall be increased
in proportion to such increase in outstanding shares.

                  (2) If, at any time during the Option Period, the number of
shares of Common Stock outstanding is decreased by a combination of outstanding
shares of Common Stock, then, immediately following the record date for such
combination, the Option Price shall be appropriately increased so that the
number of shares of Common Stock issuable upon the exercise hereof shall be
decreased in proportion to such decrease in outstanding shares.

         SECTION 5. TERMINATION OF THE OPTIONS.

                  a. TERMINATION OF OPTIONS IN GENERAL. Subject to subsections
(b) - (c) of this Section, the Option granted hereby shall terminate and the
Option shall no longer be exercisable after of December 31, 2003.

                  b. OPTION RIGHTS UPON DISABILITY. If an Employee becomes
disabled while employed by the Corporation or any affiliate or subsidiary, the
Board of Directors or the Stock Option Committee of the Corporation, will allow
the Option to be fully exercised, to the extent that the Employee was entitled
to exercise the Option at the date of his disability.

                  c. DEATH OF THE OPTIONEE. In the event that an Employee shall
die while he is an employee of the Corporation and prior to his complete
exercise of the Option, the Option may be exercised in whole or in part only:
(i) by the Employee's estate or on behalf of such person or persons to whom the
Employee's rights pass under his Will or by the laws of descent and
distribution, (ii) to the extent that the Employee was entitled to exercise the
Option at the date of his death, and (iii) prior to the expiration of the term
of the Option.

         SECTION 6. PIGGYBACK REGISTRATION.

                  a. If, at any time commencing up to December 31, 2003, the
Corporation proposes to register any of its securities under the Securities Act
(other than in connection with a merger or pursuant to Form S-8 or other
comparable Form) it will give written notice by registered mail, at least thirty
(30) days prior to the filing of such registration statement, to the Employee of
its intention to do so. If the Employee notifies the Corporation within ten (10)
days after receipt of any such notice of his desire to include any Option
Shares, owned by him (on a fully vested basis) in such proposed registration
statement, the Corporation shall afford the Employee the opportunity to have any
of his Option Shares registered under such registration statement, the
Corporation shall afford the Employee the opportunity to have any of his

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<PAGE>

Option Shares registered under such registration statement; provided that (i)
such inclusion does not pose any significant legal problem and (ii) if such
registration statement is filed pursuant to an underwritten public offering, the
underwriter approves such inclusion.

                  b. Notwithstanding the provisions of this Section 6, the
Corporation shall have the right at any time after it shall have given written
notice pursuant to this Section 6 (irrespective of whether a written request for
inclusion of any Option Shares shall have been made) to elect not to file any
such proposed registration statement, or to withdraw the same after the filing
but prior to the effective date thereof.

                  c. Employee will cooperate with the Corporation in all
respects in connection with this Agreement, including, timely supplying all
information reasonably requested by the Corporation and executing and returning
all documents reasonably requested in connection with the registration and sale
of the Option Shares. In addition, Employee will comply with all applicable
provisions of state and federal securities laws, including rule 10b-6 and will
not, during the course of a distribution, purchase any of the securities being
distributed.

                  d. All expenses incurred in any registration of the Option
Shares under this Agreement shall be paid by the Corporation, including, without
limitation, printing expenses, fees and disbursements of counsel for the
Corporation, expenses of any audits to which the Corporation shall agree or
which shall be necessary to comply with governmental requirements in connection
with any such registration, all registration and filing fees for the Option
Shares under federal and state securities laws, and expenses of complying with
the securities or blue sky laws of any jurisdictions; provided, however, the
Corporation shall not be liable for (a) any discounts or commissions to any
underwriter; (b) any stock transfer taxes incurred with respect to Option Shares
sold in the offering or (c) the fees and expenses of counsel for Employee,
provided that the Corporation will pay, the costs and expenses of Employee's
counsel when the Corporation's counsel is representing all selling security
holders.

         SECTION 7. TRANSFER OF OPTION; SUCCESSORS AND ASSIGNS. This Agreement
(including the Option) and all rights hereunder shall not be transferable at any
time without the prior written consent of the Corporation. This Agreement and
all the rights hereunder shall be binding upon and inure to the benefit of the
parties hereto and their respective successors, assigns and transferees.

         SECTION 8. NOTICES. All notices or other communications which are
required or permitted hereunder shall be in writing and sufficient if delivered
personally or sent by registered or certified mail, postage prepaid, return
receipt requested, addressed as follows:

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                   If the Corporation, to:

                      ACTV, Inc.
                      1270 Avenue of the Americas - Suite 2401
                      New York, New York  10020
                      Attention:  Day Patterson, Senior Vice President, General
                                  Counsel

                  With a copy to:

                      Jay Kaplowitz, Esquire
                      Gersten, Savage, Kaplowitz & Fredericks
                      101 East 52nd Street
                      New York, New York  10022

                  If to the Employee, to:

                      Bruce Crowley
                      257 west 17th Street
                      New York, NY  10011

or to such other address as the party to whom notice is to be given may have
furnished to the other party in writing in accordance herewith. If mailed as
aforesaid, any such communication shall be deemed to have been given on the
third business day following the day on which the piece of mail containing such
communication is posted.

         SECTION 9. GOVERNING LAW. This Agreement shall be governed by, and
construed in accordance with the laws of the State of New York.

         SECTION 10. ENTIRE AGREEMENT. This amended agreement which includes
December 31, 1999 updated information, contains the entire agreement between the
parties hereto with respect to the transactions contemplated herein and
supersedes all previously written or oral negotiations, commitments,
representations and agreements.

         SECTION 11. AMENDMENTS AND MODIFICATIONS. This Agreement, or any
provision hereof, may not be amended, changed or modified without the prior
written consent of each of the parties hereto.

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         IN WITNESS WHEREOF, the parties hereto have caused this Option
Agreement to be executed and delivered as of the date first above written.

                         ACTV, Inc.

                         By:
                            ----------------------------
                             Day Patterson
                             Senior Vice President,
                             General Counsel

                         Agreed:
                                --------------------------
                               Bruce J. Crowley<PAGE>

                                                                 Exhibit 10.48.1

                                   ACTV, INC.
                              EMPLOYMENT AGREEMENT

            EMPLOYMENT AGREEMENT dated as of January 1, 1999, and amended as of
January 1, 2000, by and between ACTV, INC., a Delaware corporation, having an
office at 1270 Avenue of the Americas, Suite 2401, New York, New York 10020
(hereinafter referred to as "Employer"), and CHRISTOPHER C. CLINE, an individual
residing at 514 West End Avenue, New York, New York 10024 (hereinafter referred
to as "Employee")

                              W I T N E S S E T H:

            WHEREAS, Employer employs, and desires to continue to employ,
Employee as its Senior Vice President - New Business Development and Finance and
Chief Financial Officer; and

            WHEREAS, Employee is willing to continue to be employed as, and is
willing to continue to perform the duties of, the Senior Vice President - New
Business Development and Finance and Chief Financial Officer of Employer in the
manner provided for herein and upon the terms and conditions herein set forth;

            NOW, THEREFORE, in consideration of the promises and mutual
covenants herein set forth it is agreed as follows:

            1. Employment by ACTV, Inc. Employer hereby employs Employee as
Senior Vice President - New Business Development and Finance and Chief Financial
Officer of Employer.

            2. Term. Subject to Section 9 below, the term of this Agreement
shall commence on January 1, 1999 and end on December 31, 2004. Each 12-month
period from January 1st through December 31st during the term hereof shall be
referred to as an "Annual Period." During the term hereof, Employee shall,
whether in the foregoing position or in such other position as Employer may then
be employing him, devote substantially all of his business time and efforts to
Employer and its subsidiaries and affiliates.

<PAGE>

            3. Duties. The Employee shall perform any and all duties and shall
have any and all powers as may be prescribed by Employer's Chairman and Chief
Executive Officer and shall be available to confer and consult with and advise
the officers and directors of Employer at such times that may be required by
Employer. Employee shall report directly and solely to the Chairman or his
designee.

            4. Compensation.

                  a. (i) Employee shall be paid a minimum of $150,000 for the
initial Annual Period, commencing January 1, 1999, and shall be paid a minimum
of $200,000 for each subsequent Annual Period, commencing January 1, 2000.
Employee shall be paid periodically in accordance with the policies of the
Employer during the term of this Agreement, but not less than monthly.

                        (ii) Employee is eligible for bonuses, if any, which
will be determined and paid in accordance with policies set from time to time by
the Board.

                        (iii) Employee shall be entitled to a leased car of his
choice, the cost of which shall reduce the total cash compensation paid under
section 4 (a) (i)

                  b. (i) In the event of a "Change of Control" whereby:

                        (A) A person (other than a person who is an officer or a
Director of Employer on the effective date hereof) including a "group" as
defined in Section 13(d) (3) of the Securities Exchange Act of 1934, becomes, or
obtains the right to become, the beneficial owner of Employer securities having
30% or more of the combined voting power of then outstanding securities of the
Employer that may be cast for the election of directors of the Employer;

                        (B) At any time, a majority of the Board-nominated slate
of candidates for the Board is not elected;

                        (C) Employer consummates a merger in which it is not the
surviving entity;

                        (D) Substantially all Employer's assets are sold; or

                        (E) Employer's stockholders approve the dissolution or
liquidation of Employer; then

<PAGE>

                        (ii) (A) All stock options, warrants and stock

appreciation rights ("Rights") granted by Employer to Employee under any plan or
otherwise prior to the effective date of the Change of Control, shall become
vested, accelerate and become immediately exercisable; at an exercise price of
10(cent) per stock appreciation right if applicable; and in addition the
employee, at his option, shall receive a special compensation payment for the
exercise cost of all vested options upon exercising those options any time
within twelve months after the effective date of the change of control, adjusted
for any stock splits and capital reorganizations having a similar effect
subsequent to the effective date hereof. In the event Employee owns or is
entitled to receive any unregistered securities of Employer, then Employer shall
use its best efforts to effect the registration of all such securities as soon
as practicable, but no later than 120 days after the effective date of the
registration statement; provided, however, that such period may be extended or
delayed by Employer for one period of up to 60 days if, upon the advice of
counsel at the time such registration is required to be filed, or at the time
Employer is required to exercise its best efforts to cause such registration
statement to become effective, such delay is advisable and in the best interests
of Employer because of the existence of non-public material information, or to
allow Employer to complete any pending audit of its financial statements;

                              (B) If upon said Change of Control, (i) a new
Chief Executive Officer of Employer is appointed and (ii) Employee is not
retained in his immediately prior position or a substantially similar position
with Employer or the surviving entity, as applicable, then in addition, Employee
shall be eligible to receive a one-time bonus, equal on an after-tax basis to
his then current annual base salary. To effectuate this provision, the bonus
shall be "grossed-up" to include the amount necessary to reimburse Employee for
his federal, state and local income tax liability on the bonus and on the
"gross-up" at the respective effective marginal tax rates. Said bonus shall be
paid within thirty (30) days of the Change of Control.

                  c. Employer shall include Employee in its health insurance
program available to Employer's executive officers.

                  d. After January 1, 2000, Employer shall maintain a life,
accidental death and dismemberment insurance policy on Employee for the benefit
of a beneficiary named by Employee in an amount not less than $750,000.
Ownership of the policy shall be assigned to Employee upon termination of
Employee's employment under this Agreement.

<PAGE>

                  e. Employee shall also be entitled to participate pari passu
in any other program established by Employer pursuant to which any executive
officers receive a share of the profits of Employer.

                  f. Employee shall have the right to participate in any other
employee benefit plans established by Employer.

                  g. Unless a pre-existing plan of Employer expressly forbids
it, all Rights which may become exercisable during the term hereof shall be paid
for in cash only if Employee so elects, otherwise they may be paid for:

                  (i) by the transfer by Employee to Employer of so much of
Employee's Rights which, when valued at the highest trading price of the
underlying securities of Employer during the previous six months, will offset
the price of the Rights then being exercised;

                  (ii) by means of a non-recourse Note with interest at the
lowest rate, it any, required to be charged by any governmental authority, to
accrue and become due and payable with the principal, in an amount no greater
than the exercise price, given by Employee to Employer and secured solely by the
shares of stock being paid for thereby, which Note shall become due and payable
at the earlier of the expiration hereof or, on a pro rata basis, the sale by
Employee of all or part of the Rights or underlying stock which constitute
security for the Note; or

                  (iii) by any combination of cash and (ii) or (iii), above.

            5. Expenses. Employee shall be reimbursed for all of his actual
out-of-pocket expenses incurred in the performance of his duties hereunder,
provided such expenses are acceptable to Employer, which approval shall not be
unreasonably withheld, for business related travel and entertainment expenses,
and that Employee shall submit to Employer reasonably detailed receipts with
respect thereto.

            6. Vacation. Employee shall be entitled to receive three (3) weeks
paid vacation time after each year of employment upon dates agreed upon by
Employer. Upon separation of employment, for any reason, vacation time accrued
and not used shall be paid at the salary rate of Employee in effect at the time
of employment separation.

            7. Secrecy. At no time shall Employee disclose to anyone any
confidential or secret information (not already

<PAGE>

constituting information available to the public) concerning (a) internal
affairs or proprietary business operations of Employer or (b) any trade secrets,
new product developments, patents, programs or programming, especially unique
processes or methods.

            8. Covenant Not to Compete. Employee acknowledges and confirms that
the Company is placing its confidence and trust in Employee. Accordingly,
Employee covenants and agrees that he will not, during the term of his
employment, and for a period of one (1) year thereafter, either directly or
indirectly, engage in any business, either directly or indirectly (whether as a
creditor, guarantor, financial backer, stockholder, director, officer,
consultant, advisor, employee, member, inventor, producer, or otherwise) , with
or for any company, enterprise, institution, organization or other legal entity
(whether a sole proprietorship, a corporation, a partnership, a limited
liability company, an association, or otherwise, and whether or not for profit),
which is in competition with the ACTV Business (as defined herein) . As used in
this Agreement, the term "ACTV Business" shall mean the invention, development,
application, implementation, extension, operation and/or management by ACTV
and/or any ACTV affiliate of any invention, software, technology, business,
service or product of ACTV and/or any ACTV affiliate, including without
limitation the convergence and digital television technologies commonly referred
to by ACTV as "Individualized Television", "HyperTV" and "eSchool"

                  Furthermore, Employee will not during the term of his
employment, and for a period of one (1) year thereafter, individually or through
any entity, directly or indirectly, become an employee, consultant, advisor,
director, officer, producer, partner or joint or co-venturer of or to, or enter
into any contract, agreement or arrangement with, any entity or business venture
of any kind to or of which ACTV and/or any ACTV affiliate is a licensor or
licensee or with which ACTV and/or any ACTV affiliate is a joint or co-venturer,
partner or otherwise engaged in any on-going business relationship or
discussions or negotiations with a view to entering into such a relationship to
provide services or products, without the express prior written consent of ACTV.

                  Employee hereby acknowledges and agrees that the ACTV Business
extends throughout the United States, and that --given the nature of the ACTV
Business -- ACTV and/or any ACTV affiliate can be harmed by competitive conduct
anywhere in the United States. Employee therefore agrees that the covenants not
to compete contained in this Section 8 shall be applicable in and throughout the
United States, as well as throughout such additional non-U.S. areas in which
ACTV and/or any ACTV affiliate may

<PAGE>

be (or has prepared written plans to be) doing business as of the date of
termination of Employee's employment. Employee further warrants and represents
that, because of his varied skill and abilities, he does not need to compete
with the ACTV Business, and that this Agreement will therefore not prevent him
from earning a livelihood. Employee acknowledges that the restrictions contained
in this Section 8 constitute reasonable protections for ACTV and its affiliates
in light of the foregoing and in light of the promises to Employee contained
herein. Employee and the Company hereby agree that, if the period of time or the
scope of the restrictive covenant not to compete contained in this Section 8
shall be adjudged unreasonable by any proper arbiter of a dispute hereunder,
then the period of time and/or scope shall be reduced accordingly, so that this
covenant may be enforced in such scope and during such period of time as is
judged by such arbiter to be reasonable.

            9. Termination.

                        (i) For Cause. Employer may terminate this Agreement
upon written notice for Cause. For purposes hereof, "Cause" shall mean (A)
engaging by the Employee in conduct that constitutes activity in competition
with Employer; (B) the conviction of Employee for the commission of a felony;
and/or (C) the habitual abuse of alcohol or controlled substances.
Notwithstanding anything to the contrary in this Section 9(a) (i) Employer may
not terminate Employee's employment under this Agreement for Cause unless
Employee shall have first received notice from the Board advising Employee of
the specific acts or omissions alleged to constitute Cause, and such acts or
omissions continue after Employee shall have had a reasonable opportunity (at
least 10 days from the date Employee receives the notice from the Board) to
correct the acts or omissions so complained of.

                        (ii) Without Cause. Employer may terminate this
Agreement without cause with no notice to Employee. In the event Employee is
terminated without cause, Employee shall receive severance pay equal to six
months.

                        (iii) Disability. Employer may terminate Employee's
employment under this Agreement if, as a result of any physical or mental
disability, Employee shall fail or be unable to perform his duties under this
Agreement for any consecutive period of 90 days during any twelve-month period.
If Employee's employment is terminated under this Section 9(a) (iii) (A) for the
first six months after termination, Employee shall be paid 100% of his full
compensation under Section 4(a) of this Agreement at the rate in effect on the
date of termination, and in each successive 12 month period thereafter Employee
shall be paid an amount equal to 67% of his compensation under Section

<PAGE>

4(a) of this agreement at the rate in effect on the date of termination; (B)
Employer's obligation to pay life insurance premiums on the policy referred to
in Section 4(d) shall continue in effect until five years after the date of
termination; and (C) Employee shall continue to be entitled, insofar as is
permitted under applicable insurance policies or plans, to such general medical
and employee benefit plans (including profit sharing or pension plans) as
Employee had been entitled to on the date of termination. Any amounts payable by
Employer to Employee under this paragraph shall be reduced by the amount of any
disability payments payable by or pursuant to plans provided by Employer and
actually paid to Employee.

                        (iv) Death. This Agreement shall automatically terminate
upon the death of Employee, except that Employee's estate shall be entitled to
receive any amount accrued under Section 4(a) and the pro-rata amount payable
under Section 4(e) for the period prior to Employee's death and any other amount
to which Employee was entitled of the time of his death.

            10. Arbitration. Any controversies between Employer and Employee
involving the construction or application of any of the terms, provisions or
conditions of this Agreement, save and except for any breaches arising out of
Sections 7 and 8 hereof, shall on the written request of either party served on
the other be submitted to arbitration. Such arbitration shall comply with and be
governed by the rules of the American Arbitration Association. An arbitration
demand must be made within one (1) year of the date on which the party demanding
arbitration first had notice of the existence of the claim to be arbitrated, or
the right to arbitration along with such claim shall be considered to have been
waived. An arbitrator shall be selected according to the procedures of the
American Arbitration Association. The cost of arbitration shall be born by the
losing party or in such proportions as the arbitrator shall decide. The
arbitrator shall have no authority to add to, subtract from or otherwise modify
the provisions of this Agreement, or to award punitive damages to either party.

            11. Attorneys' Fees and Costs. If any action at law or in equity is
necessary to enforce or interpret the terms of this Agreement, the prevailing
party shall be entitled to reasonable attorney's fees, costs and necessary
disbursements in addition to any other relief to which he may be entitled.

            12. Entire Agreement; Survival. This Agreement contains the entire
agreement between the parties with respect to Employer's employment of Employee
and supersedes, effective as of the date hereof any prior agreement or
understanding between

<PAGE>

Employer and Employee with respect to Employee's employment by Employer (other
than that certain Confidentiality/Non-Disclosure Agreement dated as of November
1, 1993 between Employer and Employee, which agreement shall continue in full
force and effect in accordance with the respective terms thereof) . The
unenforceability of any provision of this Agreement shall not affect the
enforceability of any other provision. This Agreement may not be amended except
by an agreement in writing signed by the Employee and the Employer, or any
waiver, change, discharge or modification as sought. Waiver of or failure to
exercise any rights provided by this Agreement and in any respect shall not be
deemed a waiver of any further or future rights.

                  b. The provisions of Sections 4, 7, 8, 9 (a) (iii), 9(a) (iv),
14, 15 and 16 shall survive the termination of this Agreement.

            13. Assignment. This Agreement shall not be assigned to other
parties.

            14. Governing Law. This Agreement and all the amendments hereof, and
waivers and consents with respect thereto shall be governed by the internal laws
of the state of New York, without regard to the conflicts of laws principles
thereof.

            15. Notices. All notices, responses, demands or other communications
under this Agreement shall be in writing and shall be deemed to have been given
when

                  a. delivered by hand;

                  b. sent be telex or telefax, (with receipt confirmed),
provided that a copy is simultaneously mailed by registered or certified mail,
return receipt requested; or

                  c. received by the addressee as sent be express delivery
service (receipt requested), in each case to the appropriate addresses, telex
numbers and telefax numbers as the party may designate to itself by notice to
the other parties:

                        (i)   if to the Employer:

                              ACTV, Inc.
                              1270 Avenue of the Americas, Suite 2401
                              New York, New York, 10020
                              Attention: William C. Samuels
                              Telefax: (212) 459-9548
                              Telephone: (212) 217-1600

<PAGE>

                              With a copy to:

                              ACTV, Inc.

                              1270 Avenue of the Americas, Suite 2401
                              New York, New York, 10020
                              Attention: Day L. Patterson - Law Dept.

                              Telefax: (212) 459-9548
                              Telephone: (212) 217-1600

                        (ii) if to the Employee:

                              Mr. Christopher C. Cline
                              514 West End Avenue, #7A
                              New York, NY 10024

            16. Severability of Agreement. Should any part of this Agreement for
any reason be declared invalid by a court of competent jurisdiction, such
decision shall not affect the validity of any remaining portion, which remaining
[ILLEGIBLE] shall remain in full force and effect as if this [ILLEGIBLE] been
executed with the invalid portion thereof eliminate [ILLEGIBLE] is hereby
declared the intention of the parties that [ILLEGIBLE] have executed the
remaining portions of this Agreement [ILLEGIBLE] including any such part, parts
or portions which may, [ILLEGIBLE] reason, be hereafter declared invalid.

            IN WITNESS WHEREOF, the undersigned have execu[ILLEGIBLE] agreement
as of the day and year first above written.

                                       ACTV, INC.

                                       By: /s/ William C. Samuels
                                           --------------------------
                                               William C. Samuels,
                                               Chairman and CEO

                                       /s/ Christopher C. Cline
                                       ------------------------------
                                           CHRISTOPHER C. CLINE

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