Document:

Exhibit 10.4

  

SELLPOINTS, INC.

 

FIRST AMENDMENT TO

SUBORDINATED UNSECURED PROMISSORY NOTES

 

This FIRST AMENDMENT
TO SUBORDINATED UNSECURED PROMISSORY NOTES (this "Amendment") is made and entered into as of December 1, 2017,
by and among SellPoints, Inc., a Delaware corporation (the "Company"), and the Investors (as defined below).

 

RECITALS

 

WHEREAS, the
Company and the Investors are parties to that certain Note Purchase Agreement, dated as of February 16, 2016 (the "Purchase
Agreement"), by and among the Company and those persons and entities listed on the Schedule of Investors attached thereto
as Schedule I (the "Investors"), pursuant to which the Company sold and issued to the Investors subordinated unsecured
promissory notes (the "Notes"). Capitalized terms not otherwise defined herein shall have the meaning set forth
in the Notes;

 

WHEREAS, the
Company desires to enter into an Agreement and Plan of Merger, among the Company, ConversionPoint Technologies Inc. ("CPT"),
SellPoints Acquisition Corp. and Shareholder Representative Services LLC (the "Merger Agreement") and it is a
condition to the closing of the Merger (as defined in the Merger Agreement) that the Company and the Investors amend each Note
to (i) extend the Maturity Date, (ii) revise the interest rate, (iii) modify the mandatory prepayment requirements and (iv) make
such other changes as set forth in this Amendment;

 

WHEREAS, the
Company desires to enter into an Agreement and Plan of Merger, among the Company, ConversionPoint Technologies Inc. ("CPT"),
SellPoints Acquisition Corp. and Shareholder Representative Services LLC (the "Merger Agreement") and it is a
condition to the closing of the Merger (as defined in the Merger Agreement) that the Company and the Investors amend each Note
to (i) extend the Maturity Date, (ii) revise the interest rate, (iii) modify the mandatory prepayment requirements and (iv) make
such other changes as set forth in this Amendment;

 

WHEREAS, the
Company is renegotiating the terms of its senior loan facility with Montage Capital II, L.P. and Partners for Growth IV, L.P. in
connection with the Merger Agreement (the "Montage Loan");

 

WHEREAS, the
Company and the Investors desire to amend the Notes conditioned upon the amendment of the Montage Loan and the closing of the transactions
contemplated by the Merger Agreement (the "Closing");

 

WHEREAS, Section
6(b) of the Notes provides that any provision of the Notes may be amended, waived or modified only upon the written consent of
the Company and Investors holding more than 50% of the aggregate outstanding principal amount of the Notes; provided that no such
amendment, waiver or consent shall (i) reduce the principal amount of a Note without the holder of such Note's written consent
or (ii) reduce the rate of interest of a Note without the holder of such Note's written consent; and

 

WHEREAS, the
undersigned Investors constitute the holders of a majority of the aggregate principal amounts of Notes issued pursuant to the Purchase
Agreement.

 

     

     

    

 

AGREEMENT

 

NOW THEREFORE, in consideration
of the foregoing, the parties hereto, intending to be legally bound, hereby agree as follows:

 

1.          Amendment
to Interest Rate of the Notes. Effective as of the Closing, the second bullet point following the first paragraph of each
Note is hereby amended, restated and replaced in its entirety with the following language:

 

"Notwithstanding
the foregoing, this Note shall accrue simple interest at a rate equal to 10% per annum, in each case computed on the basis of the
actual number of days elapsed and a year of 365 days."

 

2.          Amendment
to Maturity Date of the Notes. On the Closing Date, the paragraph following the two bullet points on the first page of
each Note is hereby amended, restated and replaced in its entirety with the following language:

 

"All
unpaid principal, together with any then unpaid and accrued interest and other amounts payable hereunder, shall be due and payable
on the earlier of (i) the nine month anniversary of the Closing Date (the "Maturity Date"), (ii) when,
upon the occurrence and during the continuance of an Event of Default, such amounts are declared due and payable by Investor or
made automatically due and payable, in each case, in accordance with the terms hereof. This Note is one of the "Notes"
issued pursuant to the Purchase Agreement; and (iii) upon the closing of a financing in the minimum amount of $10,000,000."

 

3.          Amendment
to Section 1(b) the Notes. On the Closing Date, Section 1(b) of each Note is hereby amended, restated and replaced in its
entirety with the following language:

 

"(b)
Voluntary Prepayment. Upon five business days prior written notice to Investor, the Company may prepay this Note in whole
or in part, provided that any such prepayment must be in an amount that is equal to the principal amount of this Note that is to
be prepaid (the "Prepaid Principal"), plus all accrued interest due under this Note."

 

4.          Amendment
to Section 1(c) the Notes. On the Closing Date, Section 1(c)(i) of each Note is hereby deleted in its entity, and Section
1(c)(ii) of each Note, is hereby restated and replaced in its entirety with the following language:

 

"(c)
Mandatory Prepayment

 

(ii)         In
the event of an Initial Public Offering of CPT, the original principal amount of this Note, plus all accrued and unpaid interest
(but less the amount of all Prepaid Principal previously paid pursuant to Section 1(b) above), shall be due and payable within
30 days of the closing of such Initial Public Offering."

 

5.          Amendment
to Section 4 the Notes. On the Closing Date, Section 4 of each Note is hereby amended, restated and replaced in its entirety
with the following language:

 

"The
Obligations evidenced by this Note are hereby expressly subordinated, to the extent and in the manner set forth in the Subordination
Agreement, dated as of September 29, 2016, by and among the Investors, Montage Capital II, L.P. and Partners for Growth IV, L.P.

 

    	 	2	 

     

    

 

6.          Amendment
to Section 5 the Notes. On the Effective Date, the definition of "Senior Indebtedness" in Section 5 of
each Note is hereby amended, restated and replaced in its entirety with the following language:

 

"Senior
Indebtedness" shall mean, unless expressly subordinated to or made on a parity with the amounts due under this Note, the
principal of (and premium, if any), unpaid interest on and amounts reimbursable, fees, expenses, costs of enforcement and other
amounts due in connection with, (i) indebtedness for borrowed money of the Company incurred pursuant to that certain Loan and Security
Agreement, dated as of September 29, 2016, as may be amended from time to time, with Montage Capital II, L.P. and Partners for
Growth IV, L.P. (the "Montage Loan Documents") and (ii) any extension, refinance, renewal, replacement,
defeasance or refunding of any indebtedness described in clause (i); provided, however, that no indebtedness incurred by Company
which causes the aggregate principal amount of such indebtedness outstanding to exceed $4,000,000, except to the extent any amount
is added to principal of such indebtedness, as a result of a modification of the Montage Loan Documents in connection with the
Closing (but only to the extent of such excess) shall be Senior Indebtedness."

 

7.          Change
in Control Payment. On the Closing, and in exchange for a waiver of the Change of Control payment provided for in Section
1(c)(i) of the Notes, CPT shall issue the holders of the Notes, on a pro rata basis, a number of shares of CPT common stock equal
to the original principal amount of this Note, plus all accrued and unpaid interest (but less the amount of Prepaid Principal previously
paid), which shares of CPT common stock, shall be valued based on the valuation of such common stock set forth in the Merger Agreement.

 

8.          Warrants.
The holders of the Notes, hereby agree that they have not, and shall not, exercise any warrants issued by the Company in
connection with the Notes or otherwise, and acknowledge that as provided in such warrants, all such warrants shall be deemed cancelled
and terminated upon the Closing.

 

9.          Miscellaneous.

 

(a)          Amendment.
This Amendment may not be amended, waived, discharged or terminated other than by a written instrument referencing this Amendment
and signed by the Company and a Majority in Interest; provided, however, that no such amendment, waiver or consent shall: reduce
the principal amount of a Note without the written consent of the Investor holding such Note or (ii) reduce the rate of interest
of a Note without the written consent of the Investor holding such Note.

 

(b)          Governing
Law. This Amendment and all actions arising out of or in connection with this Amendment shall be governed by and construed
in accordance with the laws of the State of California, without regard to the conflicts of law provisions of the State of California,
or of any other state.

 

(c)          Entire
Agreement. This Amendment, the Purchase Agreement the Notes and the other Transaction Documents (each to the extent not hereby
amended), including the exhibits attached thereto, constitute the full and entire understanding and agreement between the parties
for the subjects hereof and thereof. No party shall be liable or bound to any other party in any manner for the subjects hereof
or thereof by any warranties, representations or covenants except as specifically set forth herein or therein.

 

    	 	3	 

     

    

 

(d)          Severability.
If any provision of this Amendment becomes or is declared by a court of competent jurisdiction to be illegal, unenforceable
or void, portions of such provision, or such provision in its entirety, to the extent necessary, shall be severed from this Amendment,
and such court will replace such illegal, void or unenforceable provision of this Amendment with a valid and enforceable provision
that will achieve, to the extent possible, the same economic, business and other purposes of the illegal, void or unenforceable
provision. The balance of this Amendment shall be enforceable in accordance with its terms.

 

(e)          Counterparts.
This Amendment may be executed in one (1) or more counterparts, each of which will be deemed an original, but all of which
together will constitute one and the same agreement. Facsimile or PDF electronic copies of signed signature pages will be deemed
binding originals.

 

(Signature Page Follows)

 

    	 	4	 

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	COMPANY:
	 	 
	 	SELLPOINTS, INC.
	 	a Delaware corporation
	 	 
	 	By:	/s/ Brian O'Keefe
	 	Name: 	Brian O'Keefe
	 	Title: 	Chief Executive Officer

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Meagan Fallone
	 	Name:	 Meagan Fallone
	 	Title:	 CEO Barefoot College International

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Larry Trust
	 	Name:	Larry Trust
	 	Title:	Trustee

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Klaus-Dieter Buehring
	 	Name:	Klaus-Dieter Buehring
	 	Title:	NA

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Joe N. and Jamie W. Behrendt
	 	Name:	Joe N. and Jamie W. Behrendt
	 	Title:	Trustee

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Gordon Fallone
	 	Name:	Gordon Fallone
	 	Title:	Managing Partner

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Garcia Family Living Trust
	 	Name: 	Garcia Family Living Trust
	 	Title: 	Trustee

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Clayton A. Struve
	 	Name:	Clayton A. Struve
	 	Title:	 

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	STOCKHOLDER:
	 	 
	 	   Stockholder Name: Andrew Cader Foundation
	 	 
	 	By:	/s/ Andrew Cader
	 	Name:	Andrew Cader
	 	Title:	Trustee

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Bradley C. and Belinda Karp
	 	Name:	Bradley C. and Belinda Karp
	 	Title:	President

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Roopa Dalal
	 	Name:	Roopa Dalal
	 	Title:	Scientist

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Renaissance Interests, LP
	 	Name:	Renaissance Interests, LP
	 	Title:	President

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Ren Riley
	 	Name:	Ren Riley
	 	Title:	CEO

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	Dr. Gordon Rausser
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Dr. Gordon Rausser
	 	Name:	Dr. Gordon Rausser
	 	Title:	Investor

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	Gordon Rausser Family Limited Partnership
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Dr. Gordon Rausser
	 	Name:	Dr. Gordon Rausser
	 	Title:	Investor

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Joan Schriger
	 	Name:	Joan Schriger
	 	Title:	Managing Partner

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Brian O'Keefe
	 	Name:	Brian O'Keefe
	 	Title:	CEO

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory Notes

 

     

     

    

 

IN WITNESS WHEREOF,
the parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	/s/ Neil B. Kornswiet
	 	Name:	Neil B. Kornswiet
	 	Title:	Individual

 

SellPoints, Inc. – First Amendment
to Subordinated Unsecured Promissory NotesExhibit 10.5

 

SELLPOINTS, INC.

 

SECOND AMENDMENT TO

SUBORDINATED UNSECURED PROMISSORY NOTES

 

This SECOND AMENDMENT TO
SUBORDINATED UNSECURED PROMISSORY NOTES (this “Amendment”) is made and entered into as of August 31, 2018, by
and among SellPoints, Inc., a Delaware corporation (the “Company”), the Investors (as defined below) and ConversionPoint
Technologies, Inc., a Delaware corporation (“ConversionPoint”).

 

RECITALS

 

WHEREAS, the Company
and the Investors are parties to that certain Note Purchase Agreement, dated as of February 16, 2016, by and among the Company
and those persons and entities listed on the Schedule of Investors attached thereto as Schedule I (the “Investors”),
pursuant to which the Company sold and issued to the Investors subordinated unsecured promissory notes (the “Notes”),
as amended on December 1, 2017 (the “Purchase Agreement”). Capitalized terms not otherwise defined herein shall
have the meaning set forth in the Notes;

 

WHEREAS, the Company
desires to extend the Maturity Date and make such other changes as set forth in this Amendment;

 

WHEREAS, the Company
is a party to a senior loan facility (the “Montage Loan”) with Montage Capital II, L.P. and Partners for Growth
IV, L.P. (the “Montage Parties”);

 

WHEREAS, the Investors
and the Montage Parties are parties to a Subordination Agreement dated September 29, 2016 (the “Subordination Agreement”).

 

WHEREAS, the Company
and the Investors desire to amend the Notes;

 

WHEREAS, Section
6(b) of the Notes provides that any provision of the Notes may be amended, waived or modified only upon the written consent of
the Company and Investors holding more than 50% of the aggregate outstanding principal amount of the Notes; provided that no such
amendment, waiver or consent shall (i) reduce the principal amount of a Note without the holder of such Note’s written consent
or (ii) reduce the rate of interest of a Note without the holder of such Note’s written consent; and

 

WHEREAS, the undersigned
Investors constitute the holders of a majority of the aggregate principal amounts of Notes issued pursuant to the Purchase Agreement.

 

AGREEMENT

 

NOW THEREFORE, in consideration
of the foregoing, the parties hereto, intending to be legally bound, hereby agree as follows:

 

1.           Amendment
to Maturity Date of the Notes. As of the date hereof, the paragraph following the two bullet points on the first page of
each Note is hereby amended, restated and replaced in its entirety with the following language:

 

     

     

    

 

“Within ten (10) days after
the later of the receipt of the Montage Consent (as defined below), and the date of receipt of the requisite approval of the Investors,
Company shall make a payment to the Investors equal to 2 months of accrued interest. Subject to the Subordination Agreement, (A)
commencing October 1, 2018, Company shall make interest only payments to the Investors for interest accrued during the prior month
until all principal has been repaid, and (B) all unpaid principal, together with any then unpaid and accrued interest and other
amounts payable hereunder, shall be due and payable on the earlier of (i) February 28, 2019, (ii) when, upon the occurrence and
during the continuance of an Event of Default, such amounts are declared due and payable by Investor or made automatically due
and payable, in each case, in accordance with the terms hereof; (iii) the refinancing of the Montage Loan; (iv) upon the closing
of a financing in the minimum amount of $20 million, on or after the date hereof; and (v) within 30 days following an initial public
offering of ConversionPoint’s common stock (the “Maturity Date”).”

 

2.           Warrants.
ConversionPoint shall issue the Investors warrants to purchase an aggregate of 65,000 shares of common stock, having an exercise
price of $9.21 per share. If the Notes are not paid in full on or before December 31, 2018, ConversionPoint shall issue the Investors
warrants to purchase an aggregate of an additional 65,000 shares of common stock, having an exercise price of $9.21 per share.
If the Notes are not paid in full on or before February 28, 2019, the Maturity Date specified in subsection (i) of paragraph 1
of this Agreement, shall be replaced with “May 31, 2019,” and ConversionPoint shall issue the Investors warrants to
purchase an aggregate of an additional 65,000 shares of common stock, having an exercise price of $9.21 per share. In the event
the note is not repaid on or before May 31, 2019, Conversionpoint will issue the Investors warrants to purchase an aggregate of
an additional 65,000 shares of common stock, having an exercise price of $9.21 per share, and the investors will agree to an additional
90 day extension. This process of warrant issuance and 90 day maturity date extension will be repeated with an additional 65,000
warrants issued at an exercise price of 9.21 per share until all principle and interest is repaid. All warrants referred to above
shall be in the form attached hereto as Exhibit A (the “Warrants”), and issued to the Investors on a
pro rata basis, based on the amount by which the principal due under their Notes bears to the aggregate principal due under all
of the Notes. In the event of any equity financing in the minimum amount of $500,000, an initial public offering of the Company’s
common stock, or merger or acquisition, in which the Company issues shares of common stock at a share price of less than $9.21,
the exercise price of the warrants will be to equal such lower price.

 

3.           Consent
of Montage Parties. The effectiveness of this Amendment is conditioned upon the receipt of the written consent of the Montage
Parties (the “Montage Consent”).

 

4.           Miscellaneous.

 

(a)          Amendment.
This Amendment may not be amended, waived, discharged or terminated other than by a written instrument referencing this Amendment
and signed by the Company and a Majority in Interest; provided, however, that no such amendment, waiver or consent shall: reduce
the principal amount of a Note without the written consent of the Investor holding such Note or (ii) reduce the rate of interest
of a Note without the written consent of the Investor holding such Note.

 

(b)          Governing
Law. This Amendment and all actions arising out of or in connection with this Amendment shall be governed by and construed
in accordance with the laws of the State of California, without regard to the conflicts of law provisions of the State of California,
or of any other state.

 

(c)          Entire
Agreement. This Amendment, the Purchase Agreement the Notes and the other Transaction Documents (each to the extent not hereby
amended), including the exhibits attached thereto, constitute the full and entire understanding and agreement between the parties
for the subjects hereof and thereof. No party shall be liable or bound to any other party in any manner for the subjects hereof
or thereof by any warranties, representations or covenants except as specifically set forth herein or therein.

 

    	 	2	 

     

    

  

(d)          Severability.
If any provision of this Amendment becomes or is declared by a court of competent jurisdiction to be illegal, unenforceable or
void, portions of such provision, or such provision in its entirety, to the extent necessary, shall be severed from this Amendment,
and such court will replace such illegal, void or unenforceable provision of this Amendment with a valid and enforceable provision
that will achieve, to the extent possible, the same economic, business and other purposes of the illegal, void or unenforceable
provision. The balance of this Amendment shall be enforceable in accordance with its terms.

 

(e)          Counterparts.
This Amendment may be executed in one (1) or more counterparts, each of which will be deemed an original, but all of which together
will constitute one and the same agreement. Facsimile or PDF electronic copies of signed signature pages will be deemed binding
originals.

 

(Signature Page Follows)

 

    	 	3	 

     

    

 

IN WITNESS WHEREOF, the
parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	COMPANY:
	 	 
	 	SELLPOINTS, INC.
	 	a Delaware corporation
	 	 
	 	By:	/s/ Robert Tallack
	 	Name: Robert Tallack
	 	Title: Chief Executive Officer
	 	 
	 	CONVERSIONPOINT TECHNOLOGIES, INC.
	 	a Delaware corporation
	 	 
	 	By:	/s/ Robert Tallack
	 	Name: Robert Tallack
	 	Title: Chief Executive Officer

  

     

     

    

 

IN WITNESS WHEREOF, the
parties have caused this First Amendment to Subordinated Unsecured Promissory Notes to be duly executed and delivered by their
properly and duly authorized officers, effective as of the Effective Date.

 

	 	INVESTORS:
	 	 
	 	[NOTEHOLDER]
	 	 
	 	By:	                
	 	Name:	 
	 	Title:	 

 

     

     

    

 

Exhibit A

 

Form of Warrant

 

     

     

    

 

THIS WARRANT AND THE SALE AND ISSUANCE OF
THE SECURITIES ISSUABLE UPON EXERCISE OF THIS WARRANT HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE
"ACT"), OR UNDER THE SECURITIES LAW OF ANY STATE OR OTHER JURISDICTION. SUCH SECURITIES MAY ONLY BE OFFERED, SOLD, PLEDGED,
OR TRANSFERRED IN COMPLIANCE WITH THE ACT AND WITH ALL APPLICABLE SECURITIES LAWS OF ANY STATE OR OTHER JURISDICTION.

 

WARRANT TO PURCHASE COMMON STOCK

 

	Corporation:	ConversionPoint Technologies, a Delaware corporation (the "Company")
	Warrant Holder	__________ (the “Holder”)
	Total Number of Shares:	__________ shares of common stock
	Exercise Price Per Share:	$9.21 per share (the “Exercise Price”)
	Issue Date:	October 1, 2018
	Expiration Date:	September 30, 2023

 

THIS WARRANT CERTIFIES
that on or before the Expiration Date set forth above, and subject to the conditions, restrictions and requirements set forth herein,
the Holder is entitled to purchase the number of fully paid and non-assessable shares of common stock of the Company (the “Common
Stock” or “Shares”) at the Exercise Price Per Share set forth above, subject to the provisions and
upon the terms and conditions set forth below.

 

1.           EXERCISE

 

1.1           Method
of Exercise. Holder may at any time and from time to time exercise this Warrant, in whole, by delivering to the Company the
original of this Warrant together with a duly executed Notice of Exercise in substantially the form attached hereto as Appendix
1 and, a check, wire transfer of same-day funds (to an account designated by the Company), or other form of payment acceptable
to the Company for the aggregate Warrant Price for the Shares being purchased.

 

1.2           Replacement
of Warrant. On receipt of evidence reasonably satisfactory to the Company of the loss, theft, destruction or mutilation of
this Warrant and, in the case of loss, theft or destruction, on delivery of an affidavit of loss reasonably satisfactory in form,
substance and amount to the Company or, in the case of mutilation, on surrender of this Warrant to the Company for cancellation,
the Company shall, within a reasonable time, execute and deliver to Holder, in lieu of this Warrant, a new warrant of like tenor
and amount.

 

1.3           Expiration
Date. This Warrant may be exercised on or before the Expiration Date.

 

2.           ADJUSTMENTS
TO THE SHARES

 

The number of and kind
of securities purchasable upon exercise of this Warrant and the Exercise Price shall be subject to adjustment from time to time
as follows:

 

2.1           Subdivisions,
Combinations and Other Issuances. If the Company shall at any time after the date hereof but prior to the expiration of this
Warrant subdivide its outstanding securities as to which purchase rights under this Warrant exist, by split-up or otherwise, or
combine its outstanding securities as to which purchase rights under this Warrant exist, the number of Shares as to which this
Warrant is exercisable as of the date of such subdivision, split-up or combination shall forthwith be proportionately increased
in the case of a subdivision, or proportionately decreased in the case of a combination. Appropriate adjustments shall also be
made to the Exercise Price, so that the aggregate Exercise Price payable for the total number of securities purchasable under this
Warrant as of such date shall remain the same.

 

    	 	Page 1 of 6	 

     

    

  

2.2           Common
Stock Dividend. If at any time after the date hereof the Company declares a dividend or other distribution on Common Stock
payable in Common Stock or other securities or rights convertible into Common Stock (“Common Stock Equivalents”)
without payment of any consideration by such holder for the additional Common Stock or the Common Stock Equivalents (including
the additional Shares issuable upon exercise or conversion thereof), then the number of Common Stock for which this Warrant may
be exercised shall be increased as of the record date (or the date of such dividend distribution if no record date is set) for
determining which holders of Common Stock shall be entitled to receive such dividend, in proportion to the increase in the number
of outstanding Common Stock (and Shares issuable upon conversion of all such securities convertible into Common Stock) as a result
of such dividend, and the Exercise Price shall be adjusted so that the aggregate amount payable for the purchase of all the Shares
issuable hereunder immediately after the record date (or on the date of such distribution, if applicable), for such dividend shall
equal the aggregate amount so payable immediately before such record date (or on the date of such distribution, if applicable).

 

2.3           Merger.
If at any time after the date hereof there shall be a merger or consolidation of the Company with or into another corporation when
the Company is not the surviving corporation then the Holder shall thereafter be entitled to receive upon exercise of this Warrant,
during the period specified herein and upon payment of the aggregate Exercise Price then in effect, the number of shares or other
securities or property of the successor corporation resulting from such merger or consolidation, which would have been received
by Holder for the Common Stock subject to this Warrant had this Warrant at such time been exercised.

 

2.4           Reclassification,
Etc. If at any time after the date hereof there shall be a change or reclassification of the securities as to which purchase
rights under this Warrant exist into the same or a different number of securities of any other class or classes, then the Holder
shall thereafter be entitled to receive upon exercise of this Warrant, during the period specified herein and upon payment of the
Exercise Price then in effect, the number of shares or other securities or property resulting from such change or reclassification,
which would have been received by Holder for the Common Stock subject to this Warrant had this Warrant at such time been exercised.

 

2.5           Special
Exercise Price Adjustment. If the Company at any time, engages in a equity financing, merger, acquisition or initial public
offering, in which the price of the Company’s common stock, as adjusted pursuant to the provisions of this Section 2, is
lower than $9.21 per share, as adjusted pursuant to this Section 2 (the “Financing Price”), the Exercise Price
of the Warrant shall be adjusted to equal the Financing Price.

 

3.           RIGHTS,
RESTRICTIONS AND COVENANTS.

 

3.1           Rights
as a Stockholder. Prior to exercise of this Warrant, the Holder shall not be entitled to any rights as a stockholder of the
Company with respect to the Shares, including (without limitation) the right to vote such Shares, receive dividends or other distributions
thereon, or be notified of stockholder meetings, and the Holder shall not be entitled to any notice or other communication concerning
the business or affairs of the Company.

 

    	 	Page 2 of 6	 

     

    

  

3.2          Restricted
Securities. The Holder understands that this Warrant and the Shares purchasable hereunder constitute “restricted securities”
under the federal securities laws inasmuch as they are, or will be, acquired from the Company in transactions not involving a public
offering and accordingly may not, under such laws and applicable regulations, be resold or transferred without registration under
the Securities Act of 1933, as amended (the “1933 Act”) or an applicable exemption from such registration. In
this connection, the Holder acknowledges that Rule 144 of the Securities and Exchange Commission (the “SEC”)
is not now, and may not in the future be, available for resale of the Warrant and the Shares purchasable hereunder.

 

3.3          Disposition
of Shares. Holder hereby agrees not to make any disposition of any Shares purchased hereunder unless and until:

 

(a)          Holder
shall have complied with all requirements of this Warrant applicable to the disposition of the Shares; and

 

(b)          If
requested, Holder shall have provided the Company with an opinion of counsel, reasonably satisfactory to the Company, that the
proposed disposition does not require registration of the Shares under the 1933 Act.

 

The Company
shall not be required (i) to transfer on its books any Shares which have been sold or transferred in violation of the provisions
of this Section or (ii) to treat as the owner of the Shares, or otherwise to accord voting or dividend rights to, any transferee
to whom the Shares have been transferred in contravention of the terms of this Warrant.

 

4.           MISCELLANEOUS.

 

4.1           Modification;
Entire Agreement. This Warrant and any documents referenced herein or therein, constitute the entire agreement among the parties
with respect to the subject matter hereof and supersede all prior agreements and understandings, both written and oral, among the
parties with respect to the subject matter hereof.

 

4.2           Replacement
of Warrant. On receipt of evidence satisfactory to the Company of the loss, theft, destruction or mutilation of this Warrant
and, in the case of loss, theft or destruction, on delivery of an indemnity agreement reasonably satisfactory in form and amount
to the Company or, in the case of mutilation, on surrender and cancellation of this Warrant, the Company shall execute and deliver,
in lieu of this Warrant, a new warrant of like tenor.

 

4.3           Legends.
The Shares (and the securities issuable, directly or indirectly, upon conversion of the Shares, if any), if certificated, shall
be imprinted with legends in substantially the following forms, and with such other legends as the Company may deem are reasonably
required by applicable securities law:

 

“THE SECURITIES REPRESENTED
BY THIS SHARE CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "ACT"), OR UNDER
THE SECURITIES LAW OF ANY STATE OR OTHER JURISDICTION. SUCH SECURITIES MAY ONLY BE OFFERED, SOLD, PLEDGED, TRANSFERRED OR OTHERWISE
DISPOSED OF, IN COMPLIANCE WITH THE ACT AND WITH ALL APPLICABLE SECURITIES LAWS OF ANY STATE OR OTHER JURISDICTION.”

 

    	 	Page 3 of 6	 

     

    

  

4.4           Compliance
with Securities Laws on Transfer. This Warrant and the Shares (and the securities issuable, directly or indirectly, upon conversion
of the Shares, if any) may not be transferred or assigned in whole or in part without compliance with applicable federal, state
and foreign securities laws by the transferor and the transferee (including, without limitation, the delivery of investment representation
letters and legal opinions upon the request of the Company, which shall be reasonably satisfactory to the Company).

 

4.5           Notices.
Any notice to the Company contemplated by this Agreement shall be in writing and sent to the Company’s corporate headquarters,
attention: Chief Executive Officer and Chief Financial Officer, or such other address as the Company may specify in a notice to
the Holder; and any notice to the Holder shall be in writing and addressed to the Holder at the physical address or email address
on file with the Company on the date hereof or at such other addresses as the Holder may hereafter designate in writing. Notice
shall be deemed to have been given upon receipt or, if sooner, five (5) days after such properly addressed notice has been deposited,
postage prepaid, in the United States mail, and if electronic mail, one (1) day after such notice has been sent by electronic mail.
In addition, Holder hereby acknowledges that the Company’s Bylaws authorize the Company to issue stockholder notices and
other communications via electronic mail, and if Holder exercises this Warrant and becomes a stockholder of Company, Holder hereby
consents to the receipt of all stockholder notices and other corporate communications by electronic mail.

 

4.6           Waiver.
This Warrant and any term hereof may be changed, waived, discharged or terminated only by an instrument in writing signed by the
party against which enforcement of such change, waiver, discharge or termination is sought.

 

4.7           Governing
Law; Venue. This Warrant shall be governed by and construed in accordance with the laws of the State of Delaware, without giving
effect to its principles regarding conflicts of law; and the courts of Orange County, California shall have sole and exclusive
jurisdiction over any action or proceeding brought under or pursuant to this Warrant. Each of the parties hereby agrees that any
service of process may be affected on it by delivering such process by hand, depositing it with an overnight courier, or mailing
it by registered or certified mail to such party. Upon default, the breaching party agrees to pay to the non-breaching party reasonable
attorneys’ fees, plus all other reasonable expenses, incurred by the non-breaching party in exercising any of the non-breaching
party’s rights and remedies.

 

	CONVERSIONPOINT TECHNOLOGIES, INC.	 
	 	 
	By:	 	 
	 	Robert Tallack, CEO	 

  

    	 	Page 4 of 6	 

     

    

 

Exhibit A

 

[Date]

 

ConversionPoint Technologies, Inc.

 

		Re:	Notice of Exercise of Warrant.

 

To whom it may concern:

 

The undersigned Holder
hereby exercises its right purchaseshares of the Common Stock of ConversionPoint Technologies, Inc. (the “Company”)
in accordance with the attached Warrant To Purchase Common Stock, and tenders payment of the aggregate Warrant Price for such shares
as follows:

 

		 ̈	check in the amount of $______ payable to order of the Company enclosed herewith

 

		 ̈	Wire transfer of immediately available funds to the Company’s
account

 

Please issue the shares
in the name specified below, and if the Company is issuing certificated shares, please send the certificate to the address set
forth below:

 

Name: __________________

 

Address: ________________

 

By its execution below
and for the benefit of the Company, Holder hereby restates each of the representations and warranties set forth in the Warrant
to Purchase Common Stock as of the date hereof. In connection with the exercise of the Warrant and the purchase of the common stock,
the undersigned hereby further represents and warrants to the Company as follows:

 

1.          Investment.
The undersigned is acquiring the common stock for investment for the undersigned's own account, not as a nominee or agent, and
not with the view to, or for resale in connection with, any distribution thereof in violation of applicable securities laws. The
undersigned understands that the common stock has not been, and will not be, registered under the Securitas Act of 1933, as amended
(the "Securities Act"), by reason of a specific exemption from the registration provisions of the Securities Act which
depends upon, among other things, the bona fide nature of the investment intent and the accuracy of the undersigned's representations
as expressed herein. The undersigned acknowledges that the common stock must be held unless subsequently registered under the Securities
Act or an exemption from such registration is available.

 

2.          No
Public Market. The undersigned understands that no public market now exists for the Common Stock and it is not likely that
a public market will ever exist for the Common Stock.

 

    	 	Page 5 of 6	 

     

    

 

3.          Access
to Data; No Reliance on Projections. The undersigned has requested and received from the Company all information the undersigned
considers necessary or appropriate for deciding whether to purchase the common stock. The undersigned has had an opportunity to
ask questions of and receive answers from management of the Company concerning the business and financial affairs of the Company
and the undersigned’s purchase of common stock hereunder. The undersigned has had such questions answered to the undersigned’s
satisfaction. The undersigned understands that such discussions, as well as any written information issued by the Company, were
intended to describe certain aspects of the Company’s business and prospects but were not a thorough or exhaustive description.
The undersigned acknowledges that any estimates or projections as to events that may occur in the future or with respect to the
future operating or financial performance of the Company were based upon the reasonable judgment of the Company’s management
at the time such estimates or projections were made. The undersigned understands that whether or not such estimates or projections
are attained will depend on the Company’s achieving its overall business objectives and numerous other factors. The undersigned
understands that there is no assurance that the Company will attain any projected operating or financial results. The undersigned
has not relied on any such projections or estimates in making a decision to invest in the common stock.

 

4.          Tax
Liability. The undersigned has reviewed with its own tax advisors the federal, state, local and foreign tax consequences of
this investment. The undersigned has relied solely on such advisors and not on any statements or representations of the Company
or any of its agents. The undersigned understands that it (and not the Company) shall be responsible for its own tax liability
that may arise as a result of this investment.

 

5.          Accredited
Investor. The undersigned qualifies as an “accredited investor” pursuant to Rule 501(a) of Regulation D promulgated
by the Securities and Exchange Commission under the Securities Act. The undersigned has such business and financial experience
as is required to give it the capacity to protect its own interests in connection with the purchase of the Securities.

 

	 	 
	[SIGNATURE]	 
	 	 
	 	 
	Print Name	 
	 	 
	 	 
	(Street Address)	 
	 	 
	 	 
	(City, State, and ZIP Code)	 

 

    	 	Page 6 of 6

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