Document:

Master Separation Agreement

 Exhibit 10.7 
 Master Separation Agreement 
 between 

PayEase Corp. 
 and 
 Loyalty Alliance Enterprise Corporation 

January 21, 2010 

  
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 TABLE OF CONTENTS 

 

							
	 	  	Page	 
		
	 ARTICLE I SEPARATION
	  	 	4	  
	 1.1
	  	 Separation Date
	  	 	4	  
	 1.2
	  	 Closing of Transactions
	  	 	4	  
	 ARTICLE II DOCUMENTS AND ITEMS TO BE DELIVERED AT AND AFTER THE SEPARATION DATE
	  	 	5	  
	 2.1
	  	 At the Separation Date
	  	 	5	  
	 2.2
	  	 Documents to Be Delivered After the Separation Date
	  	 	5	  
	 2.3
	  	 Additional Documents
	  	 	6	  
	 ARTICLE III REPRESENTATIONS, WARRANTIES, COVENANTS AND OTHER MATTERS
	  	 	6	  
	 3.1
	  	 Payment of Expenses
	  	 	6	  
	 3.2
	  	 Dispute Resolution
	  	 	7	  
	 3.3
	  	 Governmental Approvals
	  	 	7	  
	 3.4
	  	 Authority
	  	 	8	  
	 3.5
	  	 No Public Announcements
	  	 	8	  
	 ARTICLE IV MISCELLANEOUS
	  	 	8	  
	 4.1
	  	 Limitation of Liability
	  	 	8	  
	 4.2
	  	 Entire Agreement
	  	 	8	  
	 4.3
	  	 Governing Law
	  	 	8	  
	 4.4
	  	 Termination
	  	 	9	  
	 4.5
	  	 Notices
	  	 	9	  
	 4.6
	  	 Counterparts
	  	 	9	  
	 4.7
	  	 Binding Effect; Assignment
	  	 	9	  
	 4.8
	  	 Severability
	  	 	10	  
	 4.9
	  	 Failure or Indulgence Not Waiver; Remedies Cumulative
	  	 	10	  
	 4.10
	  	 Amendment
	  	 	10	  
	 4.11
	  	 Interpretation
	  	 	10	  
	 4.12
	  	 Conflicting Agreements
	  	 	10	  
	 ARTICLE V DEFINITIONS
	  	 	10	  
	 5.1
	  	 Affiliated Company
	  	 	10	  
	 5.2
	  	 Dispute
	  	 	11	  
	 5.3
	  	 Dispute Resolution Commencement Date
	  	 	11	  
	 5.4
	  	 Governmental Approvals
	  	 	11	  
	 5.5
	  	 Governmental Authority
	  	 	11	  
	 5.6
	  	 Loyalty Alliance Group
	  	 	11	  
	 5.7
	  	 PayEase Group
	  	 	11	  
	 5.8
	  	 Person
	  	 	11	  
	 5.9
	  	 Separation
	  	 	11	  
	 5.10
	  	 Separation Date
	  	 	11	  
	 5.11
	  	 Subsidiary
	  	 	12	  
	 5.12
	  	 Transferred Business
	  	 	12	  

  
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 MASTER SEPARATION AGREEMENT 

This Master Separation Agreement (this “Agreement”) is entered into as of January 21, 2010 between PayEase Corp., a
Delaware corporation (“PayEase”), and Loyalty Alliance Enterprise Corporation, an exempted company incorporated with limited liability under the laws of the Cayman Islands (“Loyalty Alliance”). Capitalized terms
used herein and not otherwise defined shall have the meanings ascribed to such terms in Article V hereof. 

RECITALS 

1. PayEase currently owns 100% of the issued and outstanding capital shares of Loyalty Alliance. 

2. Heretofore, PayEase and Loyalty Alliance have conducted their businesses separately. 

3. PayEase and Loyalty Alliance now desire to enter into this Agreement to delineate and clarify their relationship and to further
separate the businesses conducted by PayEase and Loyalty Alliance (the “Separation”). 
 4. The parties intend
in this Agreement, including those certain additional agreements contemplated hereby, to set forth the principal arrangements between them regarding the Separation. 
 NOW, THEREFORE, in consideration of the foregoing and the covenants and agreements set forth below, the parties hereto agree as follows: 

ARTICLE I 

SEPARATION 
 1.1 Separation Date. For all purposes hereof, “Separation Date” shall mean the date upon which all of the outstanding share capital of Loyalty Alliance is distributed
by PayEase to the stockholders of PayEase by means of a dividend or otherwise. 
 1.2 Closing of
Transactions. Unless otherwise provided herein or agreed by the parties, the closing of the transactions contemplated hereby shall occur on the Separation Date at the offices of Wilson Sonsini Goodrich & Rosati, 650 Page Mill
Road, Palo Alto, California 94304, or at such other time, date and place as the parties may mutually agree. 

  
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 ARTICLE II 
 DOCUMENTS AND ITEMS TO BE DELIVERED AT AND AFTER THE SEPARATION DATE 

2.1 At the Separation Date. On or prior to the Separation Date, PayEase does hereby assign on behalf of itself or one
of its Affiliated Companies, and Loyalty Alliance hereby accepts on behalf of itself or one of its Affiliated Companies, all of the assets of PayEase and its Affiliated Companies that are primarily related to the Transferred Business and that are
not already owned by Loyalty Alliance and its Affiliated Companies. Among the assets transferred are the registered share capital of PayEase Shenzhen (HK) Limited owned by PayEase and the customer loyalty program and related operations of PayEase
Beijing (HK) Limited to PayEase Shenzhen (HK) Limited. On or prior to the Separation Date, PayEase does hereby assign on behalf of itself or one of its Affiliated Companies, and Loyalty Alliance hereby assumes on behalf of itself or one of its
Affiliated Companies, all of the liabilities of PayEase and its Affiliated Companies to the extent primarily related to the Transferred Business. As soon as reasonably practicable but not later than ninety (90) days after the date hereof,
PayEase and Loyalty Alliance will work together in good faith to identify other assets and liabilities that are not primarily related to the Transferred Business which will be shared by the parties and the other services the parties will deliver or
cause to be delivered to one another or members of their respective Groups. 
 2.2 Documents to Be Delivered After the
Separation Date. Without limiting the generality of Section 2.1, as soon as reasonably practicable but not later than ninety (90) days after the date hereof, PayEase and Loyalty Alliance (or the applicable members of
their respective Group) shall in good faith negotiate, execute and deliver (or cause to be executed and delivered), in a form reasonably acceptable to each of them, such agreements, instruments and documents as may be necessary or desirable to
effect the purposes of this Agreement and to identify with more particularity the assets assigned and the liabilities assumed under Section 2.1 and the assets and liabilities that will be shared and services to be provided by the parties
to one another or members of their respective Groups, including agreements that may relate to, among other things: 
 (a)
indemnification and insurance matters pursuant to which, (i) the parties will make mutual releases of each other with respect to pre-Separation claims (including unknown claims), (ii) Loyalty Alliance will indemnify PayEase and other
members of the PayEase Group against any liability relating to the Transferred Business following the Separation or the breach by Loyalty Alliance or any member of the Loyalty Alliance Group of this Agreement or the other agreements contemplated
hereby, (iii) PayEase will indemnify Loyalty Alliance and other members of the Loyalty Alliance Group against any liability relating to any business of PayEase (other than the Transferred Business) following the Separation, any breach by
PayEase or any member of the PayEase Group of this Agreement or the agreements contemplated hereby and any liability of the PayEase Group (other than those liabilities transferred to Loyalty Alliance in connection with the Transferred Business) and
(iv) the parties will cooperate with respect to insurance matters. 
 (b) certain business services providing
Loyalty Alliance with the benefits (and burdens) of certain contracts to which PayEase (or its Subsidiaries) is a party and which relate primarily to the Transferred Business, but which will not be assigned to Loyalty Alliance in connection with the
Separation; 

  
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 (c) employee matters for the purposes of delineating assets, liabilities and
responsibilities between the parties with respect to certain employee compensation, benefit plans, programs and arrangements, and certain other employment matters that relate to the Transferred Business; 

(d) transition services pursuant to which the parties will provide the other certain transitional services for a limited period of
time following the Separation; 
 (e) real estate matters pursuant to which the parties will set forth certain agreements
regarding real estate matters in connection with the Separation, including arrangements with respect to shared facilities; 

(f) intellectual property matters providing for (i) the assignment by PayEase to Loyalty Alliance of intellectual property
and technology related primarily to the Transferred Business, (ii) the license of certain intellectual property from PayEase to Loyalty Alliance related to the Transferred Business, (iii) a license back of certain intellectual property by
Loyalty Alliance to PayEase of certain intellectual property assigned to Loyalty Alliance in connection with the Transferred Business, and (iv) a trademark license from PayEase to Loyalty Alliance; 

(g) tax matters providing for, among other possibilities, (i) the sharing or indemnification of tax and tax-related losses in
connection with any tax assessment or controversy with respect to the Separation or the Transferred Business, (ii) filing of tax returns related to periods before and after Separation, and (iii) cooperation and information sharing on tax
matters; 
 (h) confidentiality of non-public information; and 

(i) general assignment and assumption, where each party documents with more particularity the assets assigned and liabilities
assumed. 
 2.3 Additional Documents. In addition to the foregoing, PayEase and Loyalty Alliance agree to
execute or cause to be executed by the appropriate parties and deliver such other agreements, instruments and documents as may be necessary or desirable to effect the purposes of this Agreement. Neither PayEase nor Loyalty Alliance shall be
obligated, in connection with the foregoing, to incur expenses other than reasonable out-of-pocket expenses, attorneys’ fees and recording or similar fees. 
 ARTICLE III 
 REPRESENTATIONS, WARRANTIES, COVENANTS AND OTHER MATTERS

 3.1 Payment of Expenses. Except as otherwise provided in this Agreement or any other agreement between
the parties relating to the Separation, the costs associated with the Separation shall be allocated among the parties on a basis the parties mutually determine to be reasonable. 

  
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 3.2 Dispute Resolution.

(a) If a dispute, controversy or claim (“Dispute”) arises between the parties relating to the interpretation or
performance of this Agreement or the agreements contemplated hereby, appropriate senior executives of each party who shall have the authority to resolve the matter shall attempt in good faith to negotiate a resolution of the Dispute prior to
pursuing other available remedies. The initial meeting between the appropriate senior executives shall be referred to herein as the “Dispute Resolution Commencement Date.” Discussions and correspondence relating to the resolution of
such Dispute shall be exempt from discovery or production and shall not be admissible in any court or arbitration proceeding. If the senior executives are unable to resolve the Dispute within thirty (30) days from the Dispute Resolution
Commencement Date, and either party wishes to pursue its rights relating to such Dispute, then the Dispute shall be mediated by a mutually acceptable mediator appointed pursuant to the mediation rules of JAMS/Endispute within thirty (30) days
after written notice by one party to the other demanding non-binding mediation. Neither party may unreasonably withhold consent to the selection of a mediator or the location of the mediation. The parties shall share the costs of the mediation
equally, except that each party shall bear its own costs and expenses, including attorneys’ fees, witness fees, travel expenses, and preparation costs. The parties may agree to replace mediation with some other form of non-binding or binding
alternative dispute resolution. 
 (b) If the parties cannot resolve any Dispute through mediation (or other form of
non-binding or binding alternative dispute resolution procedure) within ninety (90) days of the Dispute Resolution Commencement Date, unless otherwise mutually agreed, either party may seek relief in connection with such Dispute from a court of
competent jurisdiction. The use of any alternative dispute resolution procedures shall not be construed under the doctrine of laches, waiver or estoppel to adversely affect the rights of either party. 

(c) Any Dispute regarding the following is not required to be negotiated or mediated prior to seeking relief from a court of
competent jurisdiction: 
 (i) breach of any obligation of confidentiality; or 

(ii) any other claim pursuant to which interim relief from the court is sought to prevent serious and irreparable injury to one of the
parties or to others. However, the parties to the Dispute shall make a good faith effort to negotiate and mediate such Dispute, according to the above procedures, while such court action is pending. 

(d) Unless otherwise agreed in writing, the parties shall continue to be bound by and to perform each party’s obligations
under this Agreement and the agreements contemplated hereby during the course of dispute resolution pursuant to the provisions of this Section 3.2 with respect to all matters not subject to the pending Dispute. 

3.3 Governmental Approvals. To the extent that the Separation requires any Governmental Approvals, the parties shall
use all reasonable efforts to obtain any such Governmental Approvals. 

  
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 3.4 Authority. Each of the parties hereto represents to the other that:
(a) it has the corporate or other requisite power and authority to execute, deliver and perform this Agreement, the agreements contemplated hereby and the exhibits and schedules attached hereto and thereto, (b) the execution, delivery and
performance of this Agreement, the agreements contemplated hereby that will be signed concurrently herewith and the exhibits and schedules attached hereto and thereto by it have been duly authorized by all necessary corporate or other actions,
(c) it has duly and validly executed and delivered this Agreement, the agreements contemplated hereby that will be signed concurrently herewith and the exhibits and schedules attached hereto and thereto, and (d) each of this Agreement, the
agreements contemplated hereby that will be signed concurrently herewith and the exhibits and schedules attached hereto and thereto is a legal, valid and binding obligation, enforceable against it in accordance with its terms, subject to applicable
bankruptcy, insolvency, reorganization, moratorium or other similar laws affecting creditors’ rights generally and general equity principles. 
 3.5 No Public Announcements. Neither Loyalty Alliance nor PayEase shall make any initial public announcement relating to this Agreement or the agreements contemplated hereby until both
Loyalty Alliance and PayEase approve the timing, form and content of a public announcement, which approval may not unreasonably be withheld or delayed. Nothing herein shall prohibit a party from complying with applicable law. 

ARTICLE IV 

MISCELLANEOUS 
 4.1 Limitation of Liability. IN NO EVENT SHALL ANY MEMBER OF THE PAYEASE GROUP OR LOYALTY ALLIANCE GROUP BE LIABLE TO ANY OTHER MEMBER OF THE PAYEASE GROUP OR LOYALTY ALLIANCE GROUP FOR
ANY SPECIAL, CONSEQUENTIAL, INDIRECT, INCIDENTAL OR PUNITIVE DAMAGES OR LOST PROFITS, HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY (INCLUDING NEGLIGENCE) ARISING IN ANY WAY OUT OF THIS AGREEMENT, WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE
POSSIBILITY OF SUCH DAMAGES. 
 4.2 Entire Agreement. This Agreement, the agreements contemplated hereby and
the exhibits and schedules referenced or attached hereto and thereto, constitute the entire agreement between the parties with respect to the subject matter hereof and thereof and shall supersede all prior written and oral and all contemporaneous
oral agreements and understandings with respect to the subject matter hereof and thereof. 
 4.3 Governing
Law. This Agreement shall be construed in accordance with, and all Disputes hereunder shall be governed by, the laws of the State of California, excluding its conflict of law rules. The Superior Court of Santa Clara County and/or the
United States District Court for the Northern District of California shall have jurisdiction and venue over all Disputes between the parties that are permitted to be brought in a court of law pursuant to Section 3.2 above. 

  
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 4.4 Termination. This Agreement and all the agreements contemplated
hereby may be terminated at any time prior to the Separation Date by and in the sole discretion of PayEase without the approval of Loyalty Alliance. This Agreement and all the agreements contemplated hereby may be terminated at any time after the
Separation Date by mutual consent of PayEase and Loyalty Alliance. In the event of termination pursuant to this Section 4.4, no party shall have any liability of any kind to the other party. 

4.5 Notices. All notices, requests and other communications to any party hereunder shall be in writing and shall be
deemed properly delivered, given and received: (a) when delivered by hand; (b) on the day sent by facsimile provided that the sender has received confirmation of transmission as of or prior to 5:00 p.m. local time of the recipient on such
day; (c) the first business day after sent by facsimile (to the extent that the sender has received confirmation of transmission after 5:00 p.m. local time of the recipient on the day sent by facsimile); or (d) the next business day after
sent by registered mail or by courier or express delivery service, in any case to the address or facsimile telephone number set forth beneath the name of such party below (or to such other address or facsimile telephone number as such party shall
have specified in a written notice given to the other parties hereto): 
 if to PayEase: 

PayEase Corp. 
 2332-A Walsh Ave. 
 Santa Clara, CA 95051 

Attention: General Counsel 
 Fax: (408) 567-9370 
 if to Loyalty Alliance: 

Loyalty Alliance Enterprise Corporation 

2332-A Walsh Ave. 
 Santa Clara, CA 95051 
 Attention: General Counsel 

Fax: (408) 567-9370 
 4.6 Counterparts. This Agreement, the agreements contemplated hereby and the exhibits and schedules attached thereto may be executed in counterparts, each of which shall be deemed to be
an original but all of which shall constitute one and the same agreement. 
 4.7 Binding Effect;
Assignment. This Agreement shall inure to the benefit of and be binding upon the parties hereto and their respective legal representatives and successors in interest, and nothing in this Agreement, express or implied, is intended to
confer upon any other Person any rights or remedies of any nature whatsoever under or by reason of this Agreement. This Agreement may be enforced separately by each member of the PayEase Group and each member of the Loyalty Alliance Group. Neither
party may assign this Agreement or any rights or obligations hereunder, without the prior written consent of the other party, and any such assignment shall be void. Any permitted assignee shall agree to perform the obligations of the assignor of
this Agreement, and this Agreement shall inure to the benefit of and be binding upon any permitted assignee. 

  
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 4.8 Severability. If any term or other provision of this Agreement or the
exhibits or schedules attached hereto is determined by a nonappealable decision by a court, administrative agency or arbitrator to be invalid, illegal or incapable of being enforced by any rule of law or public policy, all other conditions and
provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal substance of the transactions contemplated hereby is not affected in any manner materially adverse to either party. Upon such
determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely as possible in
an acceptable manner to the end that transactions contemplated hereby are fulfilled to the fullest extent possible. 
 4.9
Failure or Indulgence Not Waiver; Remedies Cumulative. No failure or delay on the part of either party hereto in the exercise of any right hereunder shall impair such right or be construed to be a waiver of, or acquiescence in, any
breach of any representation, warranty or agreement herein, nor shall any single or partial exercise or waiver of any such right preclude other or further exercise thereof or of any other right. All rights and remedies existing under this Agreement
or the exhibits or schedules attached hereto are cumulative to, and not exclusive of, any rights or remedies otherwise available. 
 4.10 Amendment. No change or amendment shall be made to this Agreement or the exhibits or schedules attached hereto except by an instrument in writing signed on behalf of each of the
parties to such agreement. 
 4.11 Interpretation. The headings contained in this Agreement, in any exhibit
or schedule attached hereto and in the table of contents to this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement. Any capitalized term used in any exhibit or schedule but not
otherwise defined therein, shall have the meaning assigned to such term in this Agreement. When a reference is made in this Agreement to an article, section, exhibit or schedule, such reference shall be to an article or section of, or an exhibit or
schedule to, this Agreement, unless otherwise indicated. For all purposes hereof, the terms “include”, “includes” and “including” shall be deemed followed by the words “without limitation.” 

4.12 Conflicting Agreements. In the event of conflict between this Agreement and any agreement contemplated hereby,
the provisions of such other agreement shall prevail. 
 ARTICLE V 

DEFINITIONS 
 5.1 Affiliated Company. “Affiliated Company” of any Person means any entity that controls, is controlled by, or is under common control with such Person;
provided, however that neither PayEase nor any other entity that is an Affiliated Company of PayEase but not a Subsidiary of Loyalty Alliance shall be an “Affiliated Company” of Loyalty Alliance. As used herein,
“control” means the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such entity, whether through ownership of voting securities or other interests, by contract or
otherwise. 

  
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 5.2 Dispute. “Dispute” has the meaning set forth in
Section 3.2(a) hereof. 
 5.3 Dispute Resolution Commencement Date. “Dispute Resolution
Commencement Date” has the meaning set forth in Section 3.2(a) hereof. 
 5.4 Governmental
Approvals. “Governmental Approvals” means any notices, reports or other filings to be made, or any consents, registrations, approvals, permits or authorizations to be obtained from, any Governmental Authority.

 5.5 Governmental Authority. “Governmental Authority” means any federal, state, local,
foreign or international court, government, department, commission, board, bureau, agency, official or other regulatory, administrative or governmental authority. 
 5.6 Loyalty Alliance Group. “Loyalty Alliance Group” means Loyalty Alliance, each Subsidiary and Affiliated Company of Loyalty Alliance immediately after the Separation
Date and each Person that becomes a Subsidiary or Affiliated Company of Loyalty Alliance after the Separation Date. 
 5.7
PayEase Group. “PayEase Group” means PayEase, each Subsidiary and Affiliated Company of PayEase (other than any member of the Loyalty Alliance Group) immediately after the Separation Date and each Person that becomes a
Subsidiary or Affiliated Company of PayEase after the Separation Date. 
 5.8
Person. “Person” means an individual, a partnership, a corporation, a limited liability company, an association, a joint stock company, a trust, a joint venture, an unincorporated organization and a governmental entity
or any department, agency or political subdivision thereof. 
 5.9 Separation. “Separation”
has the meaning set forth in the Recitals hereof. 
 5.10 Separation Date. “Separation Date”
has the meaning set forth in Section 1.1 hereof. 

  
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 5.11 Subsidiary. “Subsidiary” of any Person means a
corporation or other organization whether incorporated or unincorporated of which at least 50% of the securities or interests having by the terms thereof ordinary voting power to elect at least a majority of the board of directors or others
performing similar functions with respect to such corporation or other organization is directly or indirectly owned or controlled by such Person or by any one or more of its Subsidiaries, or by such Person and one or more of its Subsidiaries, or is
otherwise an entity whose financial statements are required to be consolidated with the financial statements of such Person because of Financial Accounting Standards Board Interpretation No. 46R or any successor provision thereto; provided,
however, that no Person that is not directly or indirectly wholly-owned by any other Person shall be a Subsidiary of such other Person unless such other Person controls, or has the right, power or ability to control, that Person. 

5.12 Transferred Business. “Transferred Business” means the businesses operated by one or more
Subsidiaries of PayEase Shenzhen (HK) Limited and the customer loyalty program and related operations of one or more Subsidiaries of PayEase Beijing (HK) Limited as of the Separation Date, and, except as otherwise expressly provided herein, any
terminated, divested or discontinued businesses or operations that at the time of termination, divestiture or discontinuation primarily related to the Transferred Business as then conducted. 

[remainder of the page intentionally left blank] 

  
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 IN WITNESS WHEREOF, the parties have signed this Master Separation Agreement effective as of
the date first set forth above. 
  

									
	PAYEASE CORP.	 		 	LOYALTY ALLIANCE ENTERPRISE CORPORATION
					
	By:	 	 /s/ Abraham Jou
	 		 	By:	 	 /s/ Frederick Sum

					
	Name:	 	 Abraham Jou
	 		 	Name:	 	 Frederick Sum

					
	Title:	 	 Chairman
	 		 	Title:	 	 Chief Executive Officer

 Signature Page to Master Separation Agreement 

  
 -12-Transition Services Agreement

 Exhibit 10.8 
 Transition Services Agreement 
 between 

PayEase Corp. 
 and 
 Loyalty Alliance Enterprise Corporation 

February 1, 2010 

  
 -1-

 TRANSITION SERVICES AGREEMENT 

This Transition Services Agreement (this “Agreement”) is entered into as of February 1, 2010 and effective as of
the Separation Date (as defined in the Separation Agreement), between PayEase Corp., a Delaware corporation (“PayEase”), and Loyalty Alliance Enterprise Corporation, a Cayman Islands company (“Loyalty Alliance”).
Capitalized terms used herein and not otherwise defined shall have the meanings ascribed to such terms in Article I hereof. 
 RECITALS 
 WHEREAS, PayEase and Loyalty Alliance entered into a Master
Separation Agreement dated January 21, 2010, as may be amended from time to time (the “Separation Agreement”) and is entering into other Ancillary Agreements to delineate and clarify their relationship and further separate the
businesses conducted by PayEase and Loyalty Alliance (the “Separation”). 
 WHEREAS, in connection with the
Separation, the parties desire to set forth certain agreements regarding transition services between the parties. 
 NOW,
THEREFORE, in consideration of the foregoing and the covenants and agreements set forth below, the parties hereto agree as follows: 
 ARTICLE I 
 DEFINITIONS 

For the purpose of this Agreement, the following capitalized terms shall have the following meanings: 

1.1 Additional Services. “Additional Services” has the meaning set forth in Section 2.2(a)
hereof. 
 1.2 Agreement. “Agreement” has the meaning set forth in the preamble. 

1.3 Ancillary Agreements. “Ancillary Agreements” means the other agreements contemplated to be entered
into by the parties in the Separation Agreement or are actually entered into which are related to the separation of the businesses of Loyalty Alliance from PayEase, as such agreements may be amended from time to time. 

1.4 Cost. “Cost” means all direct and indirect costs to PayEase to perform a Service under this Agreement,
including, but not limited to, (1) all wages, salaries and fees of all personnel used to perform the Service; (2) all payroll charges for such personnel, such as unemployment and social security taxes, workers’ compensation, health,
accident and group insurance, and other so-called fringe benefits; (3) all costs of plant and office space, materials and supplies used to perform the Services; (4) insurance costs incurred in connection with the Services; (5) the
cost of equipment, software or hardware used in the performance of the Services; (6) the depreciation of any equipment or capital assets used in the performance of the Services; (7) legal, accounting or other professional fees incurred in
the ordinary course of business; (8) a portion of PayEase’s costs with respect to utilities, occupancy, supervisory and clerical compensation and the other overhead burden of the department delivering the Service, which may include an
allocation of costs incurred by supporting departments and other applicable general and administrative expenses to the extent reasonably allocable to the delivery of the Service and (9) all other direct and indirect expenses, which PayEase in
its reasonable business judgment, deems appropriate or necessary for the performance of the requested Service. 

  
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 1.5 Expiration Date. “Expiration Date” has the meaning set
forth in the Section 3.1 hereof. 
 1.6 Impracticability. “Impracticability” has the
meaning set forth in Section 2.4 hereof. 
 1.7 Master Transition Service Schedule. “Master
Transition Service Schedule” has the meaning set forth in Section 2.1 hereof. 
 1.8 Separation
Agreement. “Separation Agreement” has the meaning set forth in the Recitals hereof. 
 1.9
Separation Date. “Separation Date” has the meaning set forth in the Separation Agreement. 
 1.10
Subcontractor. “Subcontractor” means any individual, partnership, corporation, firm, association, unincorporated organization, joint venture, trust or other entity engaged to perform hereunder. 

ARTICLE II 

SERVICES 

2.1 Services Generally; Master Transition Service Schedule. This Agreement governs the provision of transitional services
by PayEase or a member of the PayEase Group (as defined in the Separation Agreement) to, and as requested by, Loyalty Alliance or a member of the Loyalty Alliance Group (as defined in the Separation Agreement). Each service shall be provided
pursuant to, and governed by, this Agreement (as defined below) and as described in further detail in the schedule of services that is attached hereto as Exhibit A and incorporated herein by reference (“Master Transition Service
Schedule”). Each of the services described in the Master Transition Service Schedule shall be referred to herein as a “Service,” and collectively (including Additional Services) as “Services.” 

2.2 Additional Services. 
 (a) From time to time during the term of this Agreement, the parties may identify additional services that one party or a member of the party’s group shall provide to the other party or member
of the party’s group in accordance with the terms of this Agreement (the “Additional Services”), and in such case, the parties shall modify the Master Transition Service Schedule to provide for such Additional Services.

  
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 (b) Except as provided in the next sentence, PayEase shall be obligated to perform,
at a charge to be mutually agreed upon by the parties and subject to Section 4.1, any Additional Service that: (i) was provided by PayEase or a member of the PayEase Group immediately prior to the Separation Date and that Loyalty
Alliance and PayEase agree was inadvertently or unintentionally omitted from the Master Transition Service Schedule, or (ii) is useful to effectuate an orderly transition under the Separation Agreement. Notwithstanding the foregoing, if PayEase
reasonably believes that the performance of Additional Services set forth in subparagraphs (i) or (ii) would significantly disrupt its operations or materially increase the scope of its responsibilities under this Agreement, PayEase and
Loyalty Alliance shall negotiate in good faith to establish terms under which PayEase or a member of the PayEase Group would provide such Additional Services, but PayEase shall not be obligated to provide such Additional Services if, following good
faith negotiation, it is unable to reach agreement on such terms. 
 2.3 Service Boundaries. Except as otherwise
provided: 
 (a) PayEase shall be obligated to provide the Services only to the extent and only at the locations that
such Services were provided by PayEase to Loyalty Alliance immediately prior to the Separation Date and at any shared facility identified the Multisite License between the parties dated of even date herewith, as may be amended from time to time;

 (b) PayEase shall be obligated to provide the Services only to the extent necessary or useful to permit Loyalty
Alliance to conduct the business of Loyalty Alliance or a member of the Loyalty Alliance Group substantially in the manner it was conducted prior to the Separation Date; 
 (c) PayEase shall not be obligated to hire any additional employees or to maintain the employment of any specific employee or any specific number of employees in connection with this Agreement;

 (d) PayEase shall not be obligated to purchase, lease or license any additional equipment, software or other asset or
to maintain any existing lease, license or other contract; 
 (e) PayEase shall not be obligated to pay any costs related
to the transfer or conversion of Loyalty Alliance’s data to PayEase or any alternate supplier of Services; 
 (f)
PayEase shall not be obligated to perform any Service it believes in good faith results or could result in a conflict of interest between the parties or a breach of contract or other obligation owed to a third party by PayEase; and 

(g) PayEase shall not be obligated to perform any Service it believes would significantly disrupt its operations or materially
increase the scope of its responsibilities under this Agreement. 

  
 -4-

 2.4 Impracticability. PayEase shall not be obligated to provide any Service to
the extent the performance of such Service becomes or would become impracticable as a result of a cause or causes outside the control of PayEase (including but not limited to a Force Majeure (as defined in Section 7.10) or unfeasible
technological requirements), or to the extent the performance of such Services would require PayEase or Loyalty Alliance to violate, or result in PayEase’s or Loyalty Alliance’s violation of, any applicable laws, rules or regulations or
would result in PayEase’s or Loyalty Alliance’s breach of any applicable contract or a real or potential conflict of interest between the parties hereto (any such reason not to provide Services as a result of this section shall be referred
herein to as by reason of “Impracticability”). 
 ARTICLE III TERM; 

TERMINATION 
 3.1 Term. The term of this Agreement shall commence on the Separation Date and shall remain in effect for three (3) years (the “Expiration Date”), unless earlier
terminated pursuant to this Article III. During the 90 day period prior to the Expiration Date, at the reasonable request of Loyalty Alliance, PayEase will use commercially reasonable efforts to make the PayEase personnel who performed
services hereunder available for the purpose of training Loyalty Alliance personnel who will, following the Expiration Date, perform such services for Loyalty Alliance; provided, that Loyalty Alliance shall pay PayEase charges determined in
accordance with the Master Transition Service Schedule and Section 4.1 hereof for such training. This Agreement may be extended by the parties in writing, either in whole or with respect to one or more of the Services. The parties may
agree on an earlier expiration date respecting a Service by specifying such date on the Master Transition Service Schedule for that Service. 
 3.2 Termination. Loyalty Alliance may terminate this Agreement, either with respect to all or with respect to any one or more of the Services, for any reason or for no reason, at any time
upon thirty (30) days prior written notice to PayEase. In addition, either party may terminate this Agreement, in whole or with respect to a specific Service, if the other party breaches a material provision and does not cure such breach (or
does not take reasonable steps required under the circumstances to cure such breach going forward) within thirty (30) days after being given notice of the breach. In addition, either party may terminate or suspend this Agreement immediately and
without liability if the other party (a) files a voluntary petition in bankruptcy or otherwise seeks protection under any law for the protection of debtors; (b) a proceeding is instituted against the other party under any provision of any
bankruptcy laws which is not dismissed within ninety (90) days; (c) the other party is adjudged bankrupt; (d) a court assumes jurisdiction of all or a substantial portion of the assets of the other party under a reorganization law;
(e) a trustee or receiver is appointed by a court for all or a substantial portion of the assets of the other party; (f) the other party becomes insolvent or ceases or suspends all or substantially all of its business; or (g) the
other party makes an assignment of the majority of its assets for the benefit of creditors. 

  
 -5-

 Termination under this Section 3.2 shall not relieve Loyalty Alliance of its
obligation to pay in full any charges for Services that have been incurred up to the date of termination of this Agreement. 

3.3 Survival. Those Sections of this Agreement that, by their nature, are intended to survive termination will survive in
accordance with their terms. Notwithstanding the foregoing, in the event of any termination with respect to one or more, but less than all Services, this Agreement shall continue in full force and effect with respect to any Services not terminated
hereby. 
 ARTICLE IV 
 COMPENSATION 
 4.1 Charges for Services. 

(a) Loyalty Alliance shall pay PayEase the charges, if any, set forth on the Master Transition Service Schedule for each of the
Services listed therein, as adjusted from time to time in accordance with the processes and procedures established under Section 4.4 hereof. However, if the term of this Agreement is extended beyond the Expiration Date with respect to
any Service or if there is any material change in the fundamental assumptions used by the Parties in originally determining the costs to be charged, Loyalty Alliance shall pay PayEase adjusted charges that are determined in a manner consistent with
such changed assumptions. The parties shall use good faith efforts to discuss any situation in which the actual charge for a Service is reasonably expected to exceed the estimated charge, if any, set forth on the Master Transition Service Schedule
for a particular Service; provided, however, that the incurrence of charges in excess of any such estimate on the Master Transition Service Schedule shall not relieve Loyalty Alliance of its obligation to pay PayEase or justify stopping the
provision of, or payment for, Services under this Agreement. 
 No fixed assets will be transferred from PayEase or PayEase Hong
Kong Limited to Loyalty Alliance. PayEase will invoice Loyalty Alliance monthly for the depreciation on those assets that are Loyalty Alliance related. 
 Rent and utilities paid by PayEase or PayEase Hong Kong Limited will be invoiced to Loyalty Alliance on a monthly basis for their share of usage. 

4.2 Payment Terms. PayEase shall bill Loyalty Alliance quarterly for all charges incurred under this Agreement during the
immediately preceding quarter. Loyalty Alliance shall pay such charges within fifteen (15) days after receipt of an invoice therefor. Late payments shall bear interest at 5% per year. 

4.3 Performance Under Ancillary Agreements. Notwithstanding anything to the contrary contained herein, Loyalty Alliance
shall not be charged under this Agreement for any obligations that are specifically required to be performed under the Separation Agreement or any other Ancillary Agreement, and any such other obligations shall be performed and charged for (if
applicable) in accordance with the terms of the Separation Agreement or such other Ancillary Agreement. 

  
 -6-

 4.4 Pricing Adjustments. 

(a) The parties shall agree on a process and procedure for conducting internal audits and making adjustments to charges as a
result of the transfer of employees and functions between parties, the discovery of errors or omissions in charges and the true-up of amounts owed to either party. 
 (b) In the event of a tax audit adjustment relating to the pricing of any or all Services provided pursuant to this Agreement in which it is determined by a taxing authority that any of the
charges, individually or in combination, did not result in an arms-length payment, then the parties may agree to make corresponding adjustments to the charges in question for such period to the extent necessary to achieve arms-length pricing. Any
adjustment made pursuant to this Section 4.4 at any time during the term of this Agreement or after termination of this Agreement shall be reflected in the parties’ legal books and records, and the resulting underpayment or
overpayment shall create, respectively, an obligation to be paid in the manner specified in Section 4.2. 

4.5 Capital Contributions. PayEase has made an initial capital contribution to Loyalty Alliance HK (SZ) Limited of
approximately $1.0 million USD, and this amount will not require repayment as it was considered a capital contribution. PayEase has made an initial cash capital contribution to Loyalty Alliance of $7,333,331, and this amount will not require
repayment as it was considered a capital contribution.  
 ARTICLE V 

GENERAL OBLIGATIONS; STANDARD OF CARE 
 5.1 PayEase Performance Metrics. Subject to Section 2.3 and Section 2.4 and any other terms and conditions of this Agreement, PayEase shall maintain sufficient
resources to perform its obligations hereunder. PayEase will comply with the same specific performance metrics for a Service that it uses for its own operations regarding services that are comparable to each Service. Where PayEase does not use
similar services for its own operations, PayEase shall use commercially reasonable efforts to provide Services in accordance with the policies, procedures and practices in effect immediately prior to the Separation Date and shall exercise the same
care and skill as it exercises in performing similar services for itself. 
 5.2 Transitional Nature of Services;
Changes. The parties acknowledge the transitional nature of the Services and that PayEase, in its sole discretion, may make changes from time to time in the manner of performing the Services. PayEase will use its reasonable best efforts to
promptly notify Loyalty Alliance of any material changes in the manner of performing the Services. 

  
 -7-

 5.3 Responsibility for Errors; Delays. PayEase’s sole responsibility to
Loyalty Alliance for errors or omissions committed by PayEase in performing the Services shall be to correct such errors or omissions in the Services; provided, however, that Loyalty Alliance must promptly advise PayEase of any such error or
omission of which it becomes aware after having used reasonable efforts to detect any such errors or omissions in accordance with the standard of care set forth in Section 5.1. 

5.4 Good Faith Cooperation; Consents. The parties shall use good faith efforts to cooperate with each other in all matters
relating to the provision and receipt of Services. Such cooperation shall include exchanging information, performing true-ups and adjustments, and obtaining all third-party consents, licenses, sublicenses or approvals necessary to permit each party
to perform its obligations hereunder (including by way of example, not by way of limitation, rights to use third-party software needed for the performance of Services). The costs of obtaining such third-party consents, licenses, sublicenses or
approvals shall be borne by Loyalty Alliance. Each party shall maintain, in accordance with its standard document retention procedures, documentation supporting the information relevant to cost calculations performed to determine the charges for the
Services set forth in the Master Transition Service Schedule and cooperate with the other party in making such information available as needed. 
 5.5 Alternatives. If PayEase reasonably believes it is unable to provide any Service because of a failure to obtain necessary consents, licenses, sublicenses or approvals or because of
Impracticability, the parties shall cooperate to determine the best alternative approach. Until such alternative approach is agreed upon by the parties or the problem is otherwise resolved to the satisfaction of the parties, PayEase shall use
reasonable efforts, subject to Section 2.3 and Section 2.4, to continue providing the Service. Loyalty Alliance shall be solely responsible for the cost of any agreed upon alternative approach. 

5.6 Confidentiality. For the avoidance of doubt, the provisions of the Master Confidentiality Agreement dated of even date
herewith shall govern the confidentiality restrictions applicable to information that is subject to this Agreement. 
 5.7
Relationship Between the Parties. The relationship between the parties established under this Agreement is that of independent contractors, and neither party is an employee, agent, partner, or joint venturer of or with the other. Nothing
contained in this Agreement shall be construed to give either party the power to direct and control the day-to-day activities of the other. All financial and other obligations associated with Loyalty Alliance’s business are the sole
responsibility of Loyalty Alliance. 
 PayEase shall be solely responsible for any employment-related taxes, insurance premiums
or other employment benefits respecting PayEase’s personnel’s performance of Services under this Agreement. Loyalty Alliance agrees to grant PayEase personnel access to sites, systems, employees and information (subject to the provisions
of confidentiality in Section 5.6 hereof) as necessary for PayEase to perform its obligations hereunder. PayEase shall use all commercially reasonable efforts to cause its personnel to obey any and all security regulations and other
published policies of Loyalty Alliance. 

  
 -8-

 5.8 Subcontractor. PayEase may engage a Subcontractor to perform all or any
portion of PayEase’s duties under this Agreement; provided, however, that any such Subcontractor is bound by a written agreement containing confidentiality obligations no less restrictive than those set forth in Section 5.6;
and provided further, that PayEase remains responsible for the performance of such Subcontractor. The cost of any Subcontractor engaged by PayEase shall be the sole responsibility of Loyalty Alliance. PayEase shall notify Loyalty Alliance if
the costs incurred for the engagement of any Subcontractor are expected to exceed $25,000 in any calendar year. 
 ARTICLE VI

 INDEMNIFICATION, WARRANTY AND LIMITATION OF LIABILITY 

6.1 Indemnification. Loyalty Alliance shall indemnify and hold harmless PayEase, its successors and Affiliates, and their
respective officers, directors, employees, and agents from and against all claims, liabilities, obligations, suits, causes of action, or expenses (including reasonable attorney’s fees) (collectively “Claims”) resulting,
directly or indirectly, from or in connection with any act or omission of PayEase done at the direction of Loyalty Alliance; Loyalty Alliance’s use, interpretation or communication of advice, results or information provided to Loyalty Alliance
by PayEase; any failure by Loyalty Alliance to comply with applicable law with respect to any Service provided by PayEase; or any act or omission of Loyalty Alliance in connection with the Services. Disputes, controversies and claims hereunder shall
be subject to the terms of Section 3.3 of the Separation Agreement and, as applicable, Section 1.5, Section 1.6 and Article II of the Indemnification and Insurance Matters Agreement of even date herewith. 

6.2 Disclaimer of Warranties. PAYEASE MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, INCLUDING BUT NOT LIMITED TO THE
IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO THE SERVICES, INCLUDING ANY ADVICE, INFORMATION OR RESULTS PROVIDED IN CONNECTION THEREWITH, OR OTHER DELIVERABLES PROVIDED BY PAYEASE OR ITS PERSONNEL
HEREUNDER. ALL SERVICES, INCLUDING ANY ADVICE, INFORMATION OR RESULTS PROVIDED IN CONNECTION THEREWITH, OR ANY OTHER DELIVERABLE PROVIDED BY PAYEASE OR ITS PERSONNEL ARE PROVIDED “AS-IS”, SUBJECT TO OBLIGATIONS SET FORTH IN THIS AGREEMENT,
AND PAYEASE MAKES NO WARRANTY AS TO THEIR ACCURACY, APPLICABILITY OR COMPLETENESS. 
 6.3 Limitation of Liability.
IN NO EVENT SHALL PAYEASE BE LIABLE TO LOYALTY ALLIANCE FOR ANY ACTUAL, DIRECT, SPECIAL, CONSEQUENTIAL, INDIRECT, INCIDENTAL OR PUNITIVE DAMAGES OR LOST PROFITS, HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY (INCLUDING NEGLIGENCE) ARISING IN ANY WAY
OUT OF THIS AGREEMENT OR PAYEASE’S PERFORMANCE OF THE SERVICES, WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES; PROVIDED, HOWEVER, THAT THE FOREGOING LIMITATIONS SHALL NOT LIMIT EITHER PARTY’S
INDEMNIFICATION OBLIGATIONS SET FORTH IN THE INDEMNIFICATION AND INSURANCE MATTERS AGREEMENT. 

  
 -9-

 ARTICLE VII 
 MISCELLANEOUS 
 7.1 Entire Agreement. This Agreement, the
Separation Agreement and the other Ancillary Agreements and the exhibits and schedules referenced or attached hereto and thereto, constitute the entire agreement between the parties with respect to the subject matter hereof and thereof and shall
supersede all prior written and oral and all contemporaneous oral agreements and understandings with respect to the subject matter hereof and thereof. 
 7.2 Governing Law. This Agreement shall be construed in accordance with, and governed by, the laws of the State of California, excluding its conflict of law rules. The Superior Court of
Santa Clara County and/or the United States District Court for the Northern District of California shall have jurisdiction and venue over any claims of the parties that are permitted to be brought in a court of law pursuant to Section 3.3 of
the Separation Agreement. 
 7.3 Notices. Any notice or communication given under the terms of this Agreement
shall be in writing and shall be delivered in person, sent by any public or private express delivery service, signature required, or deposited with the United States Postal Service or equivalent local or successor agency, certified or registered
mail, return receipt requested, postage pre-paid, addressed as set forth below, or at such other address as a party may from time to time designate by notice under this Article VII. Notice given by personal delivery or by public or private
express delivery service shall be effective upon delivery, notice sent by mail shall be deemed to have occurred upon deposit of the notice in the United States mail. The inability to deliver a notice because of a changed address of which no notice
was given or a rejection or other refusal to accept any notice shall be deemed to be the receipt of the notice as of the date of such inability to deliver or rejection or refusal to accept. Any notice to be given by PayEase may be given by the legal
counsel and/or the authorized agent of PayEase. 
  

			
	 If to Loyalty Alliance:
	  	Loyalty Alliance Enterprise Corporation
		  	2332-A Walsh Ave.
		  	Santa Clara, CA 95051
		  	Attention: General Counsel
		  	Fax: (408) 567-9370
		
	 If to PayEase:
	  	PayEase Corp.
		  	2332-A Walsh Ave.
		  	Santa Clara, CA 95051
		  	Attention: General Counsel
		  	Fax: (408) 567-9370

  
 -10-

 7.4 Counterparts. This Agreement, including the exhibits and schedules hereto,
may be executed in counterparts, each of which shall be deemed to be an original but all of which shall constitute one and the same agreement. 
 7.5 Binding Effect; Assignment. This Agreement shall inure to the benefit of and be binding upon the parties hereto and their respective legal representatives and successors in interest, and
nothing in this Agreement, express or implied, is intended to confer upon any other Person any rights or remedies of any nature whatsoever under or by reason of this Agreement. Neither party may assign this Agreement or any rights or obligations
hereunder, without the prior written consent of the other party, and any such assignment shall be void. Any permitted assignee shall agree to perform the obligations of the assignor of this Agreement, and this Agreement shall inure to the benefit of
and be binding upon any permitted assignee. 
 7.6 Severability. If any term or other provision of this Agreement
or the exhibits or schedules attached hereto is determined by a nonappealable decision by a court, administrative agency or arbitrator to be invalid, illegal or incapable of being enforced by any rule of law or public policy, all other conditions
and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal substance of the transactions contemplated hereby is not affected in any manner materially adverse to any party. Upon such
determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely as possible in
an acceptable manner to the end that transactions contemplated hereby are fulfilled to the fullest extent possible. 
 7.7
Failure or Indulgence Not Waiver; Remedies Cumulative. No failure or delay on the part of either party hereto in the exercise of any right hereunder shall impair such right or be construed to be a waiver of, or acquiescence in, any breach of
any representation, warranty or agreement herein, nor shall any single or partial exercise or waiver of any such right preclude other or further exercise thereof or of any other right. All rights and remedies existing under this Agreement or the
exhibits or schedules attached hereto are cumulative to, and not exclusive of, any rights or remedies otherwise available. 

7.8 Amendment. No change or amendment shall be made to this Agreement or the exhibits or schedules attached hereto except
by an instrument in writing signed on behalf of each of the parties to such agreement. 

  
 -11-

 7.9 Interpretation. The headings contained in this Agreement, in any exhibit
or schedule attached hereto are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement. Any capitalized term used in any exhibit or schedule but not otherwise defined therein, shall have the
meaning assigned to such term in this Agreement. When a reference is made in this Agreement to an article, section, exhibit or schedule, such reference shall be to an article or section of, or an exhibit or schedule to, this Agreement, unless
otherwise indicated. For all purposes hereof, the terms “include”, “includes” and “including” shall be deemed followed by the words “without limitation.” 

7.10 Force Majeure. Each party shall be excused for any failure or delay in performing any of its obligations under this
Agreement, other than the obligations of Loyalty Alliance to make certain payments to PayEase pursuant to Article IV hereof for Services rendered, if such failure or delay is caused by any act of God or public enemy, any accident, explosion,
fire, storm, earthquake, flood, or any other circumstance or event beyond the reasonable control of the party relying upon such circumstance or event (“Force Majeure”). 

[Signature page follows] 

  
 -12-

 IN WITNESS WHEREOF, the parties have signed this Transition Services Agreement effective as
of the date first set forth above. 
  

											
	PAYEASE CORP.	 		 		 	LOYALTY ALLIANCE ENTERPRISE CORPORATION
						
	By:	 	 /s/ Abraham Jou
	 		 		 	By:	 	 /s/ Deborah Wang

						
	Name:	 	 Abraham Jou
	 		 		 	Name:	 	 Deborah Wang

						
	Title:	 	 Chairman
	 		 		 	Title:	 	 Secretary/Director

  
 -13-

 EXHIBIT A 
 MASTER TRANSITION SERVICE SCHEDULE 
 Financial Services 

PayEase shall provide the following financial and corporate accounting services (“Financial Services”) as requested by Loyalty Alliance
on the following terms and conditions: 
  

	 	1.	Tax, Treasury and Corporate Finance & Accounting Services: Loyalty Alliance shall have access to, be permitted to consult with and request services from
PayEase personnel in each of the PayEase Tax, Treasury, Corporate Finance and Accounting functions. PayEase makes no guarantee of the availability of such personnel or the response time for requests made of such personnel. Such personnel shall have
the ability to prioritize any Loyalty Alliance request in light of their current workload. Such personnel shall have complete discretion to decline at any time any Loyalty Alliance request that results, or may result, in a professional, ethical or
personal conflict of interest. 

  

	 	3.	Stock Option Administration. At no time shall PayEase be responsible for or provide services related to the administration of Loyalty Alliance’s stock
option programs, except that PayEase will process any PayEase stock option grants held by Loyalty Alliance employees as of the Separation Date. 

  

	 	4.	Charge: Each employee of PayEase will have an employment contract. Loyalty Alliance will be charged monthly for Financial Services used in the preceding month.
The charge to Loyalty Alliance for Financial Services will be an allocation of each Department’s Costs which will be based on Loyalty Alliance’s level of usage, which shall be reviewed with Loyalty Alliance for adjustment quarterly, plus
any identifiable incremental costs (e.g., cost of Subcontractor that is engaged specifically for a Loyalty Alliance project). 

IT Services 
 PayEase shall
provide the following Information Technology Services (“IT Services”) as requested by Loyalty Alliance on the following terms and conditions: 
  

	 	1.	Initial Set-up Consultation: Loyalty Alliance shall have reasonable access to PayEase’s Information Technology personnel (“IT Personnel”)
who can assist Loyalty Alliance in identifying the requirements to set-up those PayEase Information Technology programs and services to be mutually agreed upon by the parties as soon as reasonably practicable following the Separation Date
(“PE IT Programs”) for Loyalty Alliance’s independent use. 

  
 -14-

	 	2.	Security: PayEase shall be under no obligation to provide access to the PE IT Programs if they cannot be provided on a secure basis (which shall be determined in
PayEase’s sole discretion), such that Loyalty Alliance shall not have access to PayEase databases or other internal information, or if PayEase is not permitted by contract to provide such PE IT Programs to Loyalty Alliance.

  

	 	3.	PE IT Programs: In the event the PE IT Programs can be adapted for Loyalty Alliance’s independent, secure use and Loyalty Alliance and PayEase have agreed
on the charge Loyalty Alliance will pay PayEase to set-up and maintain Loyalty Alliance’s use of the PE IT Programs, PayEase shall make such PE IT Programs available to Loyalty Alliance along with access to any IT personnel required to maintain
such programs. 

  

	 	4.	Personnel: Loyalty Alliance shall have access to, be permitted to consult with and request services from IT Personnel. PayEase makes no guarantee of the
availability of such IT personnel or the response time for requests made to such personnel. IT personnel shall have the ability to prioritize any Loyalty Alliance request in light of their current workload. 

 

	 	5.	Reliability: PayEase shall not be liable for any damages to Loyalty Alliance for any downtime, planned or not, or any other interruption of any IT Service
provided to Loyalty Alliance. 

  

	 	6.	Charge: Each employee of PayEase will have an employment contract. Loyalty Alliance shall be solely responsible for any and all costs or expenses required to
set-up or maintain the PE IT Programs for Loyalty Alliance’s use. IT Services shall be charged on a per project basis. Accordingly, Loyalty Alliance shall, in advance of any work being initiated by IT personnel, negotiate with the appropriate
PayEase representative, to be identified by PayEase’s General Counsel or other authorized person, the charge for any requested IT Service. The charges owed by LOYALTY ALLIANCE to PayEase will be invoiced monthly from PayEase to LOYALTY
ALLIANCE. 

 HR Services 
 PayEase shall provide the following human resources services (“HR Services”) as requested by Loyalty Alliance on the following terms and conditions: 

 

	 	1.	Personnel: Loyalty Alliance shall have access to, be permitted to consult with and request services from PayEase human resources and payroll personnel
(“HR Personnel”). Loyalty Alliance shall also have access to HR resources it currently utilizes. PayEase makes no guarantee of the availability of HR Personnel or the response time for requests made to HR Personnel. HR Personnel
shall have the ability to prioritize any Loyalty Alliance request in light of their current workload. HR Personnel shall have complete discretion to decline at any time any Loyalty Alliance request that results, or may result, in a professional,
ethical or personal conflict of interest. 

  
 -15-

	 	2.	Payroll Services: PayEase shall perform payroll services, including, but not limited to, paycheck/bonus processing, W-2 administration, tax withholding and
filings and the like, upon request of Loyalty Alliance. Loyalty Alliance shall be permitted to access, consult with and make requests for assistance from PayEase Payroll personnel. PayEase makes no guarantee of the availability of such personnel or
the response time for requests made to such personnel. Such personnel shall have the ability to prioritize any Loyalty Alliance request in light of their current workload. 

 

	 	3.	Employee Communication: Unless specifically directed by Loyalty Alliance, PayEase shall not be responsible for communicating any information to Loyalty Alliance
employees or ensuring the accuracy of any communication made by Loyalty Alliance to its employees. PayEase shall under no circumstance be responsible for any commitment or Service promised to Loyalty Alliance employees by Loyalty Alliance.

  

	 	4.	Transition Services: Loyalty Alliance may consult with and request assistance from HR Personnel in connection with Loyalty Alliance’s efforts to establish
its own health and welfare benefit plans. 

 (a) Transition Services Charge: Loyalty Alliance shall be
solely responsible for any and all costs or expenses required to set-up its own health and welfare plans. To the extent that HR Personnel are asked to assist in the process, Loyalty Alliance shall, in advance of any work being initiated by HR
personnel, negotiate with the appropriate PayEase representative, to be identified by PayEase’s General Counsel, the charge for such a project. 
  

	 	5.	Significant Projects: Loyalty Alliance may from time to time request assistance from HR Personnel for a long-term, significant or complex HR project or
initiative, the scope of which is beyond the day-to-day HR Services currently used by Loyalty Alliance (“Significant HR Project”). HR Personnel shall have the discretion to accept or reject such projects. 

(a) Significant Project Charge: In the event HR Personnel accept a Significant HR Project, Loyalty Alliance shall negotiate, in
advance of any work being initiated by HR Personnel, the charge for such Significant HR Project. 
  

	 	6.	Charge: Each employee of PayEase will have an employment contract. Except where specifically addressed above, Loyalty Alliance will be charged monthly for HR
Services used in the preceding month. The charge to Loyalty Alliance for HR Services performed by PayEase will be an allocation of the HR Department’s Costs based on Loyalty Alliance’s level of usage, which shall be reviewed for adjustment
monthly, plus any identifiable incremental costs (e.g., cost of Subcontractor that is engaged specifically for a Loyalty Alliance project). 

  
 -16-

 Legal Services 
 PayEase shall provide the following “Legal Services” as requested by Loyalty Alliance on the following terms and conditions: 

 

	 	1.	Personnel: Loyalty Alliance shall be permitted to access, consult with and make requests for assistance from PayEase Legal Department personnel. PayEase makes no
guarantee of the availability of such personnel or the response time for requests made to such personnel. Such personnel shall have the ability to prioritize any Loyalty Alliance request in light of their current workload. 

 

	 	2.	Conflict of Interest: PayEase’s Legal Department shall have complete discretion to decline at any time any Loyalty Alliance request that results, or may
result, in a professional, ethical or personal conflict of interest. Under no circumstance will the Legal Department be under any obligation to respond to or accept a Loyalty Alliance request for Services that results, or could result, in a real or
potential conflict of interest between the Legal Department’s representation of PayEase and Loyalty Alliance. 

  

	 	3.	Charge: Each employee of PayEase will have an employment contract. Loyalty Alliance will be allocated a portion of the PayEase Legal Department’s Costs
based on Loyalty Alliance’s percentage of use of the Legal Department’s overall time in any given calendar month. Loyalty Alliance shall also be solely responsible for any external legal or other professional fees incurred in connection
with the Legal Department’s delivery of Legal Services to Loyalty Alliance. PayEase will invoice Loyalty Alliance monthly for legal services incurred in the preceding month. 

  
 -17-

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