Document:

exv4w3

Exhibit
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TABLE OF CONTENTS

	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	Page	 
	 
	PARTIES	 	 	1	 
	RECITALS	 	 	1	 
	 	 	 	 	 
	 	 	 	 
	Section 1.	 	Certain Definitions	 	 	 	 
	 	 	(a)	 	ADR Register
	 	 	1	 
	 	 	(b)	 	ADRs; Direct Registration ADRs
	 	 	1	 
	 	 	(c)	 	ADS
	 	 	1	 
	 	 	(d)	 	Custodian
	 	 	1	 
	 	 	(e)	 	Deliver, execute, issue et al.
	 	 	1	 
	 	 	(f)	 	Delivery Order
	 	 	1	 
	 	 	(g)	 	Deposited Securities
	 	 	1	 
	 	 	(h)	 	Direct Registration System
	 	 	1	 
	 	 	(i)	 	Holder
	 	 	2	 
	 	 	(j)	 	Securities Act of 1933
	 	 	2	 
	 	 	(k)	 	Securities Exchange Act of 1934
	 	 	2	 
	 	 	(l)	 	Shares
	 	 	2	 
	 	 	(m)	 	Transfer Office
	 	 	2	 
	 	 	(n)	 	Withdrawal Order
	 	 	2	 
	Section 2.	 	ADRs	 	 	2	 
	Section 3.	 	Deposit of Shares	 	 	3	 
	Section 4.	 	Issue of ADRs	 	 	3	 
	Section 5.	 	Distributions on Deposited Securities	 	 	3	 
	Section 6.	 	Withdrawal of Deposited Securities	 	 	3	 
	Section 7.	 	Substitution of ADRs	 	 	4	 
	Section 8.	 	Cancellation and Destruction of ADRs	 	 	4	 
	Section 9.	 	The Custodian	 	 	4	 
	Section 10.	 	Co-Registrars and Co-Transfer Agents	 	 	4	 
	Section 11.	 	Lists of Holders	 	 	5	 
	Section 12.	 	Depositary’s Agents	 	 	5	 
	Section 13.	 	Successor Depositary	 	 	5	 
	Section 14.	 	Reports	 	 	5	 
	Section 15.	 	Additional Shares	 	 	6	 
	Section 16.	 	Indemnification	 	 	6	 
	Section 17.	 	Notices	 	 	6	 
	Section 18.	 	Miscellaneous	 	 	7	 
	Section 19.	 	Consent to Jurisdiction	 	 	7	 
	TESTIMONIUM	 	 	8	 
	 	 	 	 	 
	 	 	 	 
	SIGNATURES	 	 	9	 

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	 	 	 	 	 	 	Page	 
	EXHIBIT A

	 	 	 	 	 
	 	 	 	 
	FORM OF FACE OF ADR	 	 	A-1	 
	 	 	 	 	 
	 	 	 	 
	 	 	Introductory Paragraph	 	 	A-1	 
	 	 	 	 	 
	 	 	 	 
	 	 	(1)	 	Issuance of ADRs and Pre-Release of ADRs
	 	 	A-1	 
	 	 	(2)	 	Withdrawal of Deposited Securities
	 	 	A-2	 
	 	 	(3)	 	Transfers of ADRs
	 	 	A-3	 
	 	 	(4)	 	Certain Limitations
	 	 	A-3	 
	 	 	(5)	 	Taxes
	 	 	A-4	 
	 	 	(6)	 	Disclosure of Interests
	 	 	A-4	 
	 	 	(7)	 	Charges of Depositary
	 	 	A-5	 
	 	 	(8)	 	Available Information
	 	 	A-6	 
	 	 	(9)	 	Execution
	 	 	A-6	 
	 	 	 	 	 
	 	 	 	 
	 	 	Signature of Depositary	 	 	A-6	 
	 	 	 	 	 
	 	 	 	 
	 	 	Address of Depositary’s Office	 	 	A-6	 
	 	 	 	 	 
	 	 	 	 
	FORM OF REVERSE OF ADR	 	 	A-7	 
	 	 	 	 	 
	 	 	 	 
	 	 	(10)	 	Distributions on Deposited Securities
	 	 	A-7	 
	 	 	(11)	 	Record Dates
	 	 	A-7	 
	 	 	(12)	 	Voting of Deposited Securities
	 	 	A-8	 
	 	 	(13)	 	Changes Affecting Deposited Securities
	 	 	A-8	 
	 	 	(14)	 	Exoneration
	 	 	A-8	 
	 	 	(15)	 	Resignation and Removal of Depositary; the Custodian
	 	 	A-9	 
	 	 	(16)	 	Amendment
	 	 	A-10	 
	 	 	(17)	 	Termination
	 	 	A-10	 
	 	 	(18)	 	Appointment
	 	 	A-11	 

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     DEPOSIT
AGREEMENT, dated as of                     , 2010 (the “Deposit Agreement”), among CHARM
COMMUNICATIONS INC. and its successors (the “Company”), JPMORGAN CHASE BANK, N.A., as depositary
hereunder (the “Depositary”), and all holders from time to time of American Depositary Receipts
(defined below) issued hereunder evidencing American Depositary Shares (“ADSs”) representing
deposited Shares (defined below). The Company hereby appoints the Depositary as depositary for the
Deposited Securities and hereby authorizes and directs the Depositary to act in accordance with the
terms set forth in this Deposit Agreement. All capitalized terms used herein have the meanings
ascribed to them in Section 1 or elsewhere in this Deposit Agreement. The parties hereto agree as
follows:

     1. Certain Definitions.

     (a) “ADR Register” is defined in paragraph (3) of the form of ADR.

     (b) “ADRs” mean the American Depositary Receipts executed and delivered hereunder. ADRs may be
either in physical certificated form or Direct Registration ADRs. ADRs in physical certificated
form, and the terms and conditions governing the Direct Registration ADRs (as hereinafter defined),
shall be substantially in the form of Exhibit A annexed hereto (the “form of ADR”). The term
“Direct Registration ADR” means an ADR, the ownership of which is recorded on the Direct
Registration System. References to ADRs shall include certificated ADRs and Direct Registration
ADRs, unless the context otherwise requires. The form of ADR is hereby incorporated herein and
made a part hereof; the provisions of the form of ADR shall be binding upon the parties hereto.

     (c) Subject to paragraph (13) of the form of ADR, each “ADS” evidenced by an ADR represents
the right to receive two Shares and a pro rata share in any other Deposited Securities.

     (d) “Custodian” means the agent or agents of the Depositary (singly or collectively, as the
context requires) and any additional or substitute Custodian appointed pursuant to Section 9.

     (e) The terms “deliver”, “execute”, “issue”, “register”, “surrender”, “transfer” or
“cancel”, when used with respect to Direct Registration ADRs, shall refer to an entry or entries or
an electronic transfer or transfers in the Direct Registration System, and, when used with respect
to ADRs in physical certificated form, shall refer to the physical delivery, execution, issuance,
registration, surrender, transfer or cancellation of certificates representing the ADRs.

     (f) “Delivery Order” is defined in Section 3.

     (g) “Deposited Securities” as of any time means all Shares at such time deposited under this
Deposit Agreement and any and all other Shares, securities, property and cash at such time held by
the Depositary or the Custodian in respect or in lieu of such deposited Shares and other Shares,
securities, property and cash.

     (h) “Direct Registration System” means the system for the uncertificated

 

 

registration of ownership of securities established by The Depository Trust Company (“DTC”)
and utilized by the Depositary pursuant to which the Depositary may record the ownership of ADRs
without the issuance of a certificate, which ownership shall be evidenced by periodic statements
issued by the Depositary to the Holders entitled thereto. For purposes hereof, the Direct
Registration System shall include access to the Profile Modification System maintained by DTC which
provides for automated transfer of ownership between DTC and the Depositary.

     (i) “Holder” means, in the case of ADRs in physical certificated form, the person or persons
in whose name an ADR is registered on the ADR Register, and in the case of Direct Registration
ADRs, the person or persons whose ownership is evidenced by periodic statements issued by the
Depositary.

     (j) “Securities Act of 1933” means the United States Securities Act of 1933, as from time to
time amended.

     (k) “Securities Exchange Act of 1934” means the United States Securities Exchange Act of 1934,
as from time to time amended.

     (l) “Shares”
mean the Class A ordinary shares of the Company, and shall include the rights to receive
Shares specified in paragraph (1) of the form of ADR.

     (m) “Transfer Office” is defined in paragraph (3) of the form of ADR.

     (n) “Withdrawal Order” is defined in Section 6.

     2. ADRs. (a) ADRs in certificated form shall be engraved, printed or otherwise reproduced
at the discretion of the Depositary in accordance with its customary practices in its American
depositary receipt business, or at the request of the Company typewritten and photocopied on plain
or safety paper, and shall be substantially in the form set forth in the form of ADR, with such
changes as may be required by the Depositary or the Company to comply with their obligations
hereunder, any applicable law, regulation or usage or to indicate any special limitations or
restrictions to which any particular ADRs are subject. ADRs may be issued in denominations of any
number of ADSs. ADRs in certificated form shall be executed by the Depositary by the manual or
facsimile signature of a duly authorized officer of the Depositary. ADRs in certificated form
bearing the facsimile signature of anyone who was at the time of execution a duly authorized
officer of the Depositary shall bind the Depositary, notwithstanding that such officer has ceased
to hold such office prior to the delivery of such ADRs.

     (b) Direct Registration ADRs. Notwithstanding anything in this Deposit Agreement or in the
form of ADR to the contrary, ADSs shall be evidenced by Direct Registration ADRs, unless
certificated ADRs are specifically requested by the Holder.

     (c) Holders shall be bound by the terms and conditions of this Deposit Agreement and
of the form of ADR, regardless of whether their ADRs are Direct Registration ADRs or
certificated

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ADRs.

     3. Deposit of Shares. In connection with the deposit of Shares hereunder, the Depositary or
the Custodian may require the following in form satisfactory to it: (a) a written order directing
the Depositary to issue to, or upon the written order of, the person or persons designated in such
order a Direct Registration ADR or ADRs evidencing the number of ADSs representing such deposited
Shares (a “Delivery Order”); (b) proper endorsements or duly executed instruments of transfer in
respect of such deposited Shares; (c) instruments assigning to the Depositary, the Custodian or a
nominee of either any distribution on or in respect of such deposited Shares or indemnity therefor;
and (d) proxies entitling the Custodian to vote such deposited Shares. As soon as practicable
after the Custodian receives Deposited Securities pursuant to any such deposit or pursuant to
paragraph (10) or (13) of the form of ADR, the Custodian shall present such Deposited Securities
for registration of transfer into the name of the Depositary, the Custodian or a nominee of either,
to the extent such registration is practicable, at the cost and expense of the person making such
deposit (or for whose benefit such deposit is made) and shall obtain evidence satisfactory to it of
such registration. Deposited Securities shall be held by the Custodian for the account and to the
order of the Depositary at such place or places and in such manner as the Depositary shall
determine. Deposited Securities may be delivered by the Custodian to any person only under the
circumstances expressly contemplated in this Deposit Agreement. To the extent that the provisions
of or governing the Shares make delivery of certificates therefor impracticable, Shares may be
deposited hereunder by such delivery thereof as the Depositary or the Custodian may reasonably
accept, including, without limitation, by causing them to be credited to an account maintained by
the Custodian for such purpose with the Company or an accredited intermediary, such as a bank,
acting as a registrar for the Shares, together with delivery of the documents, payments and
Delivery Order referred to herein to the Custodian or the Depositary.

     4. Issue of ADRs. After any such deposit of Shares, the Custodian shall notify the
Depositary of such deposit and of the information contained in any related Delivery Order by
letter, first class airmail postage prepaid, or, at the request, risk and expense of the person
making the deposit, by cable, telex or facsimile transmission. After receiving such notice from
the Custodian, the Depositary, subject to this Deposit Agreement, shall properly issue at the
Transfer Office, to or upon the order of any person named in such notice, an ADR or ADRs registered
as requested and evidencing the aggregate ADSs to which such person is entitled.

     5. Distributions on Deposited Securities. To the extent that the Depositary determines in
its reasonable discretion that any distribution pursuant to paragraph (10) of the form of ADR is
not practicable with respect to any Holder, the Depositary may, after consultation with the
Company, if practicable, make such distribution as it so deems practicable, including the
distribution of foreign currency, securities or property (or appropriate documents evidencing the
right to receive foreign currency, securities or property) or the retention thereof as Deposited
Securities with respect to such Holder’s ADRs (without liability for interest thereon or the
investment thereof).

     6. Withdrawal of Deposited Securities. In connection with any surrender of an ADR for

3

 

withdrawal of the Deposited Securities represented by the ADSs evidenced thereby, the
Depositary may require proper endorsement in blank of such ADR (or duly executed instruments of
transfer thereof in blank) and the Holder’s written order directing the Depositary to cause the
Deposited Securities represented by the ADSs evidenced by such ADR to be withdrawn and delivered
to, or upon the written order of, any person designated in such order (a “Withdrawal Order”).
Directions from the Depositary to the Custodian to deliver Deposited Securities shall be given by
letter, first class airmail postage prepaid, or, at the request, risk and expense of the Holder, by
cable, telex or facsimile transmission. Delivery of Deposited Securities may be made by the
delivery of certificates (which, if required by law shall be properly endorsed or accompanied by
properly executed instruments of transfer or, if such certificates may be registered, registered in
the name of such Holder or as ordered by such Holder in any Withdrawal Order) or by such other
means as the Depositary may deem practicable, including, without limitation, by transfer of record
ownership thereof to an account designated in the Withdrawal Order maintained either by the Company
or an accredited intermediary, such as a bank, acting as a registrar for the Deposited Securities.

     7. Substitution of ADRs. The Depositary shall execute and deliver a new Direct Registration
ADR in exchange and substitution for any mutilated certificated ADR upon cancellation thereof or in
lieu of and in substitution for such destroyed, lost or stolen certificated ADR, unless the
Depositary has notice that such ADR has been acquired by a bona fide purchaser, upon the Holder
thereof filing with the Depositary a request for such execution and delivery and a sufficient
indemnity bond and satisfying any other reasonable requirements imposed by the Depositary.

     8. Cancellation and Destruction of ADRs. All ADRs surrendered to the Depositary shall be
cancelled by the Depositary. The Depositary is authorized to destroy ADRs in certificated form so
cancelled in accordance with its customary practices. The Depositary agrees to maintain or cause
its agents to maintain records of all ADRs surrendered and Deposited Securities withdrawn under
Section 6 hereof and paragraph (2) of the form of ADR, substitute ADRs delivered under Section 7
hereof, and canceled or destroyed ADRs under this Section 8, in keeping with the procedures
ordinarily followed by stock transfer agents located in the City of New York or as required by the
laws or regulations governing the Depositary.

     9. The Custodian. Any Custodian in acting hereunder shall be subject to the directions of
the Depositary and shall be responsible solely to it. The Depositary shall be responsible for the
compliance by the Custodian with any applicable provisions of this Deposit Agreement to the extent
such provisions are directly applicable to the Custodian. The Depositary reserves the right to add,
replace or remove a Custodian. The Depositary will give prompt notice of any such action, which
will be advance notice if practicable. Each Custodian so appointed (other than JPMorgan Chase
Bank, N.A.) shall give written notice to the Company and the Depositary accepting such appointment
and agreeing to be bound by the applicable terms hereof.

     Any Custodian may resign from its duties hereunder by at least 30 days written notice to the
Depositary. Upon receipt of such written notice, the Depositary will promptly inform the Company
of the resignation to the extent practicable. The Depositary may discharge any Custodian at any
time upon notice to the Custodian being discharged. Any Custodian ceasing to act hereunder as
Custodian shall deliver, upon the instruction of the Depositary, all Deposited

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Securities held by
it to a Custodian continuing to act.

     10. Co-Registrars and Co-Transfer Agents. The Depositary may appoint and remove (i)
co-registrars to register ADRs and transfers, combinations and split-ups of ADRs and to countersign
ADRs in accordance with the terms of any such appointment and (ii) co-transfer agents for the
purpose of effecting transfers, combinations and split-ups of ADRs at designated transfer offices
in addition to the Transfer Office on behalf of the Depositary. Each co-registrar or co-transfer
agent (other than JPMorgan Chase Bank, N.A.) shall give notice in writing to the Company and the
Depositary accepting such appointment and agreeing to be bound by the applicable terms of this
Deposit Agreement.

     11. Lists of Holders. The Company shall have the right to inspect transfer records of the
Depositary and its agents and the ADR Register, take copies thereof and require the Depositary and
its agents to supply copies of such portions of such records as the Company may request. The
Depositary or its agent shall furnish to the Company promptly upon the written request of the
Company, a list of the names, addresses and holdings of ADSs by all Holders as of a date within
seven days of the Depositary’s receipt of such request.

     12. Depositary’s Agents. The Depositary may perform its obligations under this Deposit
Agreement through any agent appointed by it, provided that the Depositary shall notify the Company
of such appointment and shall remain responsible for the performance of such obligations as if no
agent were appointed, subject to paragraph14 of the form of ADR.

     13. Successor Depositary. The Depositary may at any time resign as Depositary hereunder by
written notice of its election so to do delivered to the Company, such resignation to take effect
upon the appointment of a successor depositary and its acceptance of such appointment as
hereinafter provided. The Depositary may at any time be removed by the Company by providing no
less than 90 days prior written notice of such removal to the Depositary, such removal to take
effect the later of (i) the 90th day after such notice of removal is first provided and
(ii) the appointment of a successor depositary and its acceptance of such appointment as
hereinafter provided. Notwithstanding the foregoing, if upon the resignation or removal of the
Depositary a successor depositary is not appointed within the applicable 45-day period (in the case
of resignation) or 90-day period (in the case of removal) as specified in paragraph (17) of the
form of ADR, then the Depositary may elect to terminate this Deposit Agreement and the ADR and the
provisions of said paragraph (17) shall thereafter govern the Depositary’s obligations hereunder.
In case at any time the Depositary acting hereunder shall resign or be removed, the Company shall
use its best efforts to appoint a successor depositary, which shall be a bank or trust company
having an office in the Borough of Manhattan, The City of New York. Every successor depositary
shall execute and deliver to its predecessor and to the Company an instrument in writing accepting
its appointment hereunder, and thereupon such successor depositary, without any further act or
deed, shall become fully vested with all the rights, powers, duties and obligations of its
predecessor. The predecessor depositary, only upon payment of all sums due to it and on the
written request of the Company, shall (i) execute and deliver an instrument transferring to such
successor all rights and powers of such predecessor hereunder (other than its rights to
indemnification and fees owing, each of which shall survive any such removal and/or resignation),
(ii) duly assign, transfer and deliver all right, title and interest to the Deposited Securities to
such successor, and (iii) deliver to such successor a list of

5

 

the Holders of all outstanding ADRs.
Any such successor depositary shall promptly mail notice of its appointment to such Holders. Any
bank or trust company into or with which the Depositary may be merged or consolidated, or to which
the Depositary shall transfer substantially all its American depositary receipt business,
shall be the successor of the Depositary without the execution or filing of any document or any
further act.

     14. Reports. On or before the first date on which the Company makes any communication
available to holders of Deposited Securities or any securities regulatory authority or stock
exchange, by publication or otherwise, the Company shall transmit to the Depositary a copy thereof
in English or with an English translation or summary. The Company has delivered to the Depositary,
the Custodian and any Transfer Office, a copy of all provisions of or governing the Shares and any
other Deposited Securities issued by the Company or any affiliate of the Company and, promptly upon
any change thereto, the Company shall deliver to the Depositary, the Custodian and any Transfer
Office, a copy (in English or with an English translation) of such provisions as so changed. The
Depositary and its agents may rely upon the Company’s delivery thereof for all purposes of this
Deposit Agreement.

     15. Additional Shares. Neither the Company nor any company controlling, controlled by or
under common control with the Company shall issue additional Shares, rights to subscribe for
Shares, securities convertible into or exchangeable for Shares or rights to subscribe for any such
securities or shall deposit any Shares under this Deposit Agreement, except under circumstances
complying in all respects with the Securities Act of 1933. The Depositary will use reasonable
efforts to comply with written instructions of the Company not to accept for deposit hereunder any
Shares identified in such instructions at such times and under such circumstances as may reasonably
be specified in such instructions in order to facilitate the Company’s compliance with securities
laws in the United States.

     16. Indemnification. The Company shall indemnify, defend and save harmless each of the
Depositary and its agents against any loss liability or expense (including reasonable fees and
expenses of counsel) which may arise out of acts performed or omitted, in connection with the
provisions of this Deposit Agreement and of the ADRs, as the same may be amended, modified or
supplemented from time to time in accordance herewith by either the Depositary or its agents or
their respective directors, employees, agents and affiliates, except for any liability or expense
directly arising out of the negligence or willful misconduct of the Depositary or its agents acting
hereunder.

     The indemnities set forth in the preceding paragraph shall also apply to any liability or
expense which may arise out of any misstatement or alleged misstatement or omission or alleged
omission in any registration statement, proxy statement, prospectus (or placement memorandum), or
preliminary prospectus (or preliminary placement memorandum) relating to the offer or sale of ADSs,
except to the extent any such liability or expense arises out of (i) information relating to the
Depositary or its agents (other than the Company), as applicable, furnished in writing by the
Depositary and not changed or altered by the Company expressly for use in any of the foregoing
documents or (ii) if such information is provided, the failure to state a material fact necessary
to make the information provided not misleading. Except as provided in the next succeeding
paragraph, the Depositary shall indemnify, defend and save harmless the Company against any loss,
liability or expense (including reasonable fees and expenses of counsel)

6

 

incurred by the Company in
respect of this Deposit Agreement to the extent such loss, liability or expense is due to the
negligence or willful misconduct of the Depositary or its agents acting hereunder.

     Notwithstanding any other provision of this Deposit Agreement or the ADRs to the contrary,
neither the Company nor the Depositary, nor any of their agents, shall be liable to the other for
any indirect, special, punitive or consequential damages (including, without limitation, lost
profits) of any form incurred by any person or entity, whether or not foreseeable and regardless of
the type of action in which such a claim may be brought.

     The obligations set forth in this Section 16 shall survive the termination of this Deposit
Agreement and the succession or substitution of any indemnified person.

     17. Notices. Notice to any Holder shall be deemed given when first mailed, first class
postage prepaid, to the address of such Holder on the ADR Register or received by such Holder.
Failure to notify a Holder or any defect in the notification to a Holder shall not affect the
sufficiency of notification to other Holders or to the beneficial owners of ADSs held by such other
Holders. Notice to the Depositary or the Company shall be deemed given when first received by it
at the address or facsimile transmission number set forth in (a) or (b), respectively, or at such
other address or facsimile transmission number as either may specify to the other by written
notice:

	 	(a)	 	JPMorgan Chase Bank, N.A.

Four New York Plaza

New York, New York 10004

Attention: ADR Administration

Fax: +1 (212) 623-0079
	 
	 	(b)	 	Charm Communications Inc.

26th Floor, Tower A, Oriental Media Center

4 Guanghua Road, Chaoyang District

Beijing 100026

People’s Republic of China

Attention: Chief Financial Officer

Fax: +86 10 6583 0100

     18. Miscellaneous. This Deposit Agreement is for the exclusive benefit of the Company, the
Depositary, the Holders, and their respective successors hereunder, and shall not give any legal or
equitable right, remedy or claim whatsoever to any other person. The Holders and owners of ADRs
from time to time shall be parties to this Deposit Agreement and shall be bound by all of the
provisions hereof. If any such provision is invalid, illegal or unenforceable in any respect, the
remaining provisions shall in no way be affected thereby. This Deposit Agreement may be executed
in any number of counterparts, each of which shall be deemed an original and all of which shall
constitute one instrument.

     19. Consent to Jurisdiction. The Company irrevocably agrees that any legal suit, action or
proceeding against the Company brought by the Depositary or any Holder, arising out of or

7

 

based
upon this Deposit Agreement or the transactions contemplated hereby, may be instituted in any state
or federal court in New York, New York, and irrevocably waives any objection which it may now or
hereafter have to the laying of venue of any such proceeding, and irrevocably submits to the
non-exclusive jurisdiction of such courts in any such suit, action
or proceeding. The Company also irrevocably agrees that any legal suit, action or proceeding
against the Depositary brought by the Company, arising out of or based upon this Deposit Agreement
or the transactions contemplated hereby, may only be instituted in a state or federal court in New
York, New York. The Company has appointed CT Corporation System, 111 Eighth Avenue, New York, New
York 10011, as its authorized agent (the “Authorized Agent”) upon which process may be served in
any such action arising out of or based on this Deposit Agreement or the transactions contemplated
hereby which may be instituted in any state or federal court in New York, New York by the
Depositary or any Holder, and waives any other requirements of or objections to personal
jurisdiction with respect thereto. The Company represents and warrants that the Authorized Agent
has agreed to act as said agent for service of process, and the Company agrees to take any and all
action, including the filing of any and all documents and instruments, that may be necessary to
continue such appointment in full force and effect as aforesaid. Service of process upon the
Authorized Agent and written notice of such service to the Company shall be deemed, in every
respect, effective service of process upon the Company. If, for any reason, the Authorized Agent
named above or its successor shall no longer serve as agent of the Company to receive service of
process in New York, the Company shall promptly appoint a successor acceptable to the Depositary,
so as to serve and will promptly advise the Depositary thereof. In the event the Company fails to
continue such designation and appointment in full force and effect, the Company hereby waives
personal service of process upon it and consents that any such service of process may be made by
certified or registered mail, return receipt requested, directed to the Company at its address last
specified for notices hereunder, and service so made shall be deemed completed five (5) days after
the same shall have been so mailed. Notwithstanding the foregoing, any action based on this
Deposit Agreement may be instituted by the Depositary in any competent court in the Cayman Islands
or People’s Republic of China.

     To the extent that the Company or any of its properties, assets or revenues may have or may
hereafter be entitled to, or have attributed to it, any right of immunity, on the grounds of
sovereignty or otherwise, from any legal action, suit or proceeding, from the giving of any relief
in any respect thereof, from setoff or counterclaim, from the jurisdiction of any court, from
service of process, from attachment upon or prior to judgment, from attachment in aid of execution
or judgment, or from execution of judgment, or other legal process or proceeding for the giving of
any relief or for the enforcement of any judgment, in any jurisdiction in which proceedings may at
any time be commenced, with respect to its obligations, liabilities or other matter under or
arising out of or in connection with the Shares or Deposited Securities, the ADSs, the ADRs or this
Deposit Agreement, the Company, to the fullest extent permitted by law, hereby irrevocably and
unconditionally waives, and agrees not to plead or claim, any such immunity and consents to such
relief and enforcement.

     EACH PARTY TO THIS DEPOSIT AGREEMENT (INCLUDING, FOR AVOIDANCE OF DOUBT, EACH HOLDER AND
BENEFICIAL OWNER AND/OR HOLDER OF INTERESTS IN ADRS) HEREBY IRREVOCABLY WAIVES, TO THE FULLEST
EXTENT PERMITTED BY APPLICABLE LAW, ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN ANY SUIT, ACTION OR
PROCEEDING AGAINST THE DEPOSITARY AND/OR THE COMPANY DIRECTLY OR INDIRECTLY ARISING OUT OF OR
RELATING TO THE SHARES OR OTHER

8

 

DEPOSITED SECURITIES, THE ADSs OR THE ADRs, THE DEPOSIT AGREEMENT
OR ANY TRANSACTION CONTEMPLATED HEREIN OR THEREIN, OR THE BREACH HEREOF OR THEREOF (WHETHER BASED
ON CONTRACT, TORT, COMMON LAW OR ANY OTHER THEORY).

9

 

               IN WITNESS WHEREOF, CHARM COMMUNICATIONS INC. and JPMORGAN CHASE BANK, N.A. have duly
executed this Deposit Agreement as of the day and year first above set forth and all holders of
ADRs shall become parties hereto upon acceptance by them of ADRs issued in accordance with the
terms hereof.

	 	 	 	 	 
	 	CHARM COMMUNICATIONS INC.

 	 
	 	By:  	 	 
	 	 	Name:  	 	 
	 	 	Title:  	 	 
	 
	 	JPMORGAN CHASE BANK, N.A.

 	 
	 	By:  	 	 
	 	 	Name:  	 	 
	 	 	Title:  	Vice President 	 

10

 

	 	 	 	 	 

EXHIBIT A

ANNEXED TO AND INCORPORATED IN

DEPOSIT AGREEMENT

[FORM OF FACE OF ADR]

No. of ADSs:

	 	 	 

	Number
	 	 
	 

	 	Each ADS represents

two Shares
	 
	 	 
	 

	 	CUSIP:

AMERICAN DEPOSITARY RECEIPT

evidencing

AMERICAN DEPOSITARY SHARES

representing

CLASS A
ORDINARY SHARES

of

CHARM COMMUNICATIONS INC.

(Incorporated under the laws of the Cayman Islands)

          JPMORGAN CHASE BANK, N.A., a national banking association organized under the laws of the
United States of America, as depositary hereunder (the “Depositary”), hereby certifies that            is the registered owner (a “Holder”) of            American Depositary Shares
(“ADSs”), each (subject to paragraph (13)) representing two
Class A ordinary shares (including the rights
to receive Shares described in paragraph (1), “Shares” and, together with any other securities,
cash or property from time to time held by the Depositary in respect or in lieu of deposited
Shares, the “Deposited Securities”), of Charm
Communications Inc., a company organized under
the laws of the Cayman Islands (the “Company”), deposited under the Deposit Agreement, dated as of
                         , 2010 (as amended from time to time, the “Deposit Agreement”), among the Company, the
Depositary and all Holders from time to time of American Depositary Receipts issued thereunder
(“ADRs”), each of whom by accepting an ADR becomes a party thereto. The Deposit Agreement and this
ADR (which includes the provisions set forth on the reverse hereof) shall be governed by and
construed in accordance with the laws of the State of New York.

     (1) Issuance and Pre-Release of ADSs. This ADR is one of the ADRs issued under the
Deposit Agreement. The Depositary may issue ADRs for delivery at the Transfer Office (defined
in paragraph (3)) only against deposit of: (a) Shares in form reasonably satisfactory to the
Custodian;

A-1

 

(b) rights to receive Shares from the Company or any registrar, transfer agent, clearing
agent or other entity recording Share ownership or transactions; or (c) in accordance with the next
paragraph of this paragraph (1).

     In its capacity as Depositary, the Depositary shall not lend Shares or ADSs; provided,
however, that the Depositary may (i) issue ADSs prior to the receipt of Shares and (ii) deliver
Shares prior to the receipt of ADSs for withdrawal of Deposited Securities, including ADSs which
were issued under (i) above but for which Shares may not have been received (each such transaction
a “Pre-Release”). The Depositary may receive ADSs in lieu of Shares under (i) above (which ADSs
will promptly be canceled by the Depositary upon receipt by the Depositary) and receive Shares in
lieu of ADSs under (ii) above. Each such Pre-Release will be subject to a written agreement whereby
the person or entity (the “Applicant”) to whom ADSs or Shares are to be delivered (a) represents
that at the time of the Pre-Release the Applicant or its customer owns the Shares or ADSs that are
to be delivered by the Applicant under such Pre-Release, (b) agrees to indicate the Depositary as
owner of such Shares or ADSs in its records and to hold such Shares or ADSs in trust for the
Depositary until such Shares or ADSs are delivered to the Depositary or the Custodian, (c)
unconditionally guarantees to deliver to the Depositary or the Custodian, as applicable, such
Shares or ADSs, and (d) agrees to any additional restrictions or requirements that the Depositary
deems appropriate. Each such Pre-Release will be at all times fully collateralized with cash, U.S.
government securities or such other collateral as the Depositary deems appropriate, terminable by
the Depositary on not more than five (5) business days’ notice and subject to such further
indemnities and credit regulations as the Depositary deems appropriate. The Depositary will
normally limit the number of ADSs and Shares involved in such Pre-Release at any one time to thirty
percent (30%) of the ADSs outstanding (without giving effect to ADSs outstanding under (i) above),
provided, however, that the Depositary reserves the right to change or disregard such limit from
time to time as it deems appropriate. The Depositary may also set limits with respect to the
number of ADSs and Shares involved in Pre-Release with any one person on a case-by-case basis as it
deems appropriate. The Depositary may retain for its own account any compensation received by it in
conjunction with the foregoing. Collateral provided pursuant to (b) above, but not the earnings
thereon, shall be held for the benefit of the Holders (other than the Applicant).

     Every person depositing Shares under the Deposit Agreement represents and warrants that such
Shares are validly issued and outstanding, fully paid, nonassessable and free of pre-emptive
rights, that the person making such deposit is duly authorized so to do and that such Shares (A)
are not “restricted securities” as such term is defined in Rule 144 under the Securities Act of
1933 (“Restricted Securities”) unless at the time of deposit the requirements of paragraphs (c),
(e), (f) and (h) of Rule 144 shall not apply and the requirements of paragraph (d) of Rule 144
shall have been satisfied and such Shares may be freely transferred and may otherwise be offered
and sold freely in the United States or (B) have been registered under the Securities Act of 1933.
To the extent the person depositing Shares is an affiliate of the Company as such term is defined
in Rule 144, the person also represents and warrants that upon the sale of the ADSs, all of the
provisions of Rule 144 which enable the Shares to be freely sold (in the form of ADSs) will be
fully complied with and, as a result thereof, all of the
ADSs issued in respect of such Shares will not be on the sale thereof, Restricted Securities.
Such representations and warranties shall survive the deposit

A-2

 

of Shares and issuance of ADRs. The
Depositary will not knowingly accept for deposit under the Deposit Agreement any Shares required to
be registered under the Securities Act of 1933 and not so registered; the Depositary may refuse to
accept for such deposit any Shares identified by the Company in order to facilitate the Company’s
compliance with such Act.

     (2) Withdrawal of Deposited Securities. Subject to paragraphs (4) and (5), upon
surrender of (i) a certificated ADR in form satisfactory to the Depositary at the Transfer Office
or (ii) proper instructions and documentation in the case of a Direct Registration ADR, the Holder
hereof is entitled to delivery at, or to the extent in dematerialized form from, the Custodian’s
office of the Deposited Securities at the time represented by the ADSs evidenced by this ADR,
provided that the Depositary may deliver Shares prior to the receipt of ADSs for withdrawal of
Deposited Securities, including ADSs which were issued under (1) above but for which Shares may not
have been received (until such ADSs are actually deposited, “Pre-released Shares”) only if all
the conditions in (1) above related to such Pre-Release are satisfied). At the request,
risk and expense of the Holder hereof, the Depositary may deliver such Deposited Securities at such
other place as may have been requested by the Holder. Notwithstanding any other provision of the
Deposit Agreement or this ADR, the withdrawal of Deposited Securities may be restricted only for
the reasons set forth in General Instruction I.A.(1) of Form F-6 (as such instructions may be
amended from time to time) under the Securities Act of 1933.

     (3) Transfers of ADRs. The Depositary or its agent will keep, at a designated transfer
office (the “Transfer Office”), (a) a register (the “ADR Register”) for the registration,
registration of transfer, combination and split-up of ADRs, and, in the case of Direct Registration
ADRs, shall include the Direct Registration System, which at all reasonable times will be open for
inspection by Holders and the Company for the purpose of communicating with Holders in the interest
of the business of the Company or a matter relating to the Deposit Agreement and (b) facilities for
the delivery and receipt of ADRs. The term ADR Register includes the Direct Registration System.
Title to this ADR (and to the Deposited Securities represented by the ADSs evidenced hereby), when
properly endorsed (in the case of ADRs in certificated form) or upon delivery to the Depositary of
proper instruments of transfer, is transferable by delivery with the same effect as in the case of
negotiable instruments under the laws of the State of New York; provided that the
Depositary, notwithstanding any notice to the contrary, may treat the person in whose name this ADR
is registered on the ADR Register as the absolute owner hereof for all purposes and neither the
Depositary nor the Company will have any obligation or be subject to any liability under the
Deposit Agreement to any holder of an ADR, unless such holder is the Holder thereof. Subject to
paragraphs (4) and (5), this ADR is transferable on the ADR Register and may be split into other
ADRs or combined with other ADRs into one ADR, evidencing the aggregate number of ADSs surrendered
for split-up or combination, by the Holder hereof or by duly authorized attorney upon surrender of
this ADR at the Transfer Office properly endorsed (in the case of ADRs in certificated form) or
upon delivery to the Depositary of proper instruments of transfer and duly stamped as may be
required by applicable law; provided that the Depositary may close the ADR Register at any
time or from time to time when deemed expedient by it. At the request of a Holder, the
Depositary shall, for the purpose of substituting a certificated ADR with a Direct Registration
ADR, or vice versa, execute and deliver a certificated ADR or a Direct Registration ADR, as the
case

A-3

 

may be, for any authorized number of ADSs requested, evidencing the same aggregate number of
ADSs as those evidenced by the certificated ADR or Direct Registration ADR, as the case may be,
substituted.

     (4) Certain Limitations. Prior to the issue, registration, registration of transfer,
split-up or combination of any ADR, the delivery of any distribution in respect thereof, or,
subject to the last sentence of paragraph (2), the withdrawal of any Deposited Securities, and from
time to time in the case of clause (b)(ii) of this paragraph (4), the Company, the Depositary or
the Custodian may require: (a) payment with respect thereto of (i) any stock transfer or other tax
or other governmental charge, (ii) any stock transfer or registration fees in effect for the
registration of transfers of Shares or other Deposited Securities upon any applicable register and
(iii) any applicable charges as provided in paragraph (7) of this ADR; (b) the production of proof
satisfactory to it of (i) the identity of any signatory and genuineness of any signature and (ii)
such other information, including without limitation, information as to citizenship, residence,
exchange control approval, beneficial ownership of any securities, compliance with applicable law,
regulations, provisions of or governing Deposited Securities and terms of the Deposit Agreement and
this ADR, as it may deem necessary or proper; and (c) compliance with such regulations as the
Depositary may establish consistent with the Deposit Agreement. The issuance of ADRs, the
acceptance of deposits of Shares, the registration, registration of transfer, split-up or
combination of ADRs or, subject to the last sentence of paragraph (2), the withdrawal of Deposited
Securities may be suspended, generally or in particular instances, when the ADR Register or any
register for Deposited Securities is closed or when any such action is deemed advisable by the
Depositary.

     (5) Taxes. If any tax or other governmental charge shall become payable by or on behalf of
the Custodian or the Depositary with respect to this ADR, any Deposited Securities represented by
the ADSs evidenced hereby or any distribution thereon, such tax or other governmental charge shall
be paid by the Holder hereof to the Depositary. The Depositary may refuse to effect any
registration, registration of transfer, split-up or combination hereof or, subject to the last
sentence of paragraph (2), any withdrawal of such Deposited Securities until such payment is made.
The Depositary may also deduct from any distributions on or in respect of Deposited Securities, or
may sell by public or private sale for the account of the Holder hereof any part or all of such
Deposited Securities (after attempting by reasonable means to notify the Holder hereof prior to
such sale), and may apply such deduction or the proceeds of any such sale in payment of such tax or
other governmental charge, the Holder hereof remaining liable for any deficiency, and shall reduce
the number of ADSs evidenced hereby to reflect any such sales of Shares. In connection with any
distribution to Holders, the Company will remit to the appropriate governmental authority or agency
all amounts (if any) required to be withheld and owing to such authority or agency by the Company;
and the Depositary and the Custodian will remit to the appropriate governmental authority or agency
all amounts (if any) required to be withheld and owing to such authority or agency by the
Depositary or the
Custodian. The Depositary will forward to the Company such information from its records as
the Company may reasonably request to enable the Company to file any necessary reports with
governmental authorities or agencies. If the Depositary determines that any distribution in
property other than cash

A-4

 

(including Shares or rights) on Deposited Securities is subject to any tax
that the Depositary or the Custodian is obligated to withhold, the Depositary may dispose of all or
a portion of such property in such amounts and in such manner as the Depositary deems necessary and
practicable to pay such taxes, by public or private sale, and the Depositary shall distribute the
net proceeds of any such sale or the balance of any such property after deduction of such taxes to
the Holders entitled thereto. Each Holder of an ADR or an interest therein agrees to indemnify the
Depositary, the Company, the Custodian and any of their respective directors, employees, agents and
affiliates against, and hold each of them harmless from, any claims by any governmental authority
with respect to taxes, additions to tax, penalties or interest arising out of any refund of taxes,
reduced rate of withholding at source or other tax benefit obtained.

     (6) Disclosure of Interests. To the extent that the provisions of or governing any
Deposited Securities may require disclosure of or impose limits on beneficial or other ownership of
Deposited Securities, other Shares and other securities and may provide for blocking transfer,
voting or other rights to enforce such disclosure or limits, Holders and all persons holding ADRs
agree to comply with all such disclosure requirements and ownership limitations and to comply with
any reasonable Company instructions in respect thereof. The Depositary shall forward to the
Holders, upon the request of the Company, any written request for beneficial ownership information
from the Company to the Holders and shall promptly forward to the Company any responses thereto
received by the Depositary. The Company reserves the right to instruct Holders to deliver their
ADSs for cancellation and withdrawal of the Deposited Securities so as to permit the Company to
deal directly with the Holder thereof as a holder of Shares and Holders agree to comply with such
instructions. The Depositary agrees to cooperate with the Company in its efforts to inform
Holders of the Company’s exercise of its rights under this paragraph and agrees to consult with,
and provide reasonable assistance without risk, liability or expense on the part of the Depositary,
to the Company on the manner or manners in which it may enforce such rights with respect to any
Holder.

     (7) Charges of Depositary. The Depositary may charge, and collect from, (i) each person to
whom ADSs are issued, including, without limitation, issuances against deposits of Shares,
issuances in respect of Share Distributions, Rights and Other Distributions (as such terms are
defined in paragraph (10)), issuances pursuant to a stock dividend or stock split declared by the
Company, or issuances pursuant to a merger, exchange of securities or any other transaction or
event affecting the ADSs or the Deposited Securities, and (ii) each person surrendering ADSs for
withdrawal of Deposited Securities or whose ADSs are cancelled or reduced for any other reason,
U.S.$5.00 for each 100 ADSs (or portion thereof) issued, delivered, reduced, cancelled or
surrendered (as the case may be). The Depositary may sell (by public or private sale) sufficient
securities and property received in respect of Share Distributions, Rights and Other Distributions
prior to such deposit to pay such charge. The following additional charges shall be incurred by the
Holders, by any party depositing or withdrawing Shares or by any party surrendering ADSs, to whom
ADSs are issued (including,
without limitation, issuance pursuant to a stock dividend or stock split declared by the
Company or an exchange of stock regarding the ADSs or the Deposited Securities or a distribution of
ADSs pursuant to paragraph (10)), whichever is applicable (i) a fee of U.S.$0.05 or less per ADS
for any Cash distribution made pursuant to the Deposit Agreement, (ii) a fee of U.S.$1.50 per ADR
or ADRs for transfers made pursuant to paragraph (3) hereof, (iii)

A-5

 

a fee for the distribution or
sale of securities pursuant to paragraph (10) hereof, such fee being in an amount equal to the fee
for the execution and delivery of ADSs referred to above which would have been charged as a result
of the deposit of such securities (for purposes of this paragraph (7) treating all such securities
as if they were Shares) but which securities or the net cash proceeds from the sale thereof are
instead distributed by the Depositary to Holders entitled thereto, (iv) an aggregate fee of
U.S.$0.05 per ADS per calendar year (or portion thereof) for services performed by the Depositary
in administering the ADRs (which fee may be charged on a periodic basis during each calendar year
and shall be assessed against Holders as of the record date or record dates set by the Depositary
during each calendar year and shall be payable at the sole discretion of the Depositary by billing
such Holders or by deducting such charge from one or more cash dividends or other cash
distributions), and (v) such fees and expenses as are incurred by the Depositary (including without
limitation expenses incurred on behalf of Holders in connection with compliance with foreign
exchange control regulations or any law or regulation relating to foreign investment) in delivery
of Deposited Securities or otherwise in connection with the Depositary’s or its Custodian’s
compliance with applicable law, rule or regulation. The Company will pay all other charges and
expenses of the Depositary and any agent of the Depositary (except the Custodian) pursuant to
agreements from time to time between the Company and the Depositary, except (i) stock transfer or
other taxes and other governmental charges (which are payable by Holders or persons depositing
Shares), (ii) cable, telex and facsimile transmission and delivery charges incurred at the request
of persons depositing, or Holders delivering Shares, ADRs or Deposited Securities (which are
payable by such persons or Holders), (iii) transfer or registration fees for the registration or
transfer of Deposited Securities on any applicable register in connection with the deposit or
withdrawal of Deposited Securities (which are payable by persons depositing Shares or Holders
withdrawing Deposited Securities; there are no such fees in respect of the Shares as of the date of
the Deposit Agreement), (iv) expenses of the Depositary in connection with the conversion of
foreign currency into U.S. dollars (which are paid out of such foreign currency), and (v) any other
charge payable by any of the Depositary, any of the Depositary’s agents, including, without
limitation, the Custodian, or the agents of the Depositary’s agents in connection with the
servicing of the Shares or other Deposited Securities (which charge shall be assessed against
Holders as of the record date or dates set by the Depositary and shall be payable at the sole
discretion of the Depositary by billing such Holders or by deducting such charge from one or more
cash dividends or other cash distributions). Such charges may at any time and from time to time be
changed by agreement between the Company and the Depositary.

     (8) Available Information. The Deposit Agreement, the provisions of or governing Deposited
Securities and any written communications from the Company, which are both received by the
Custodian or its nominee as a holder of Deposited Securities and made generally available to the
holders of Deposited Securities, are available for inspection by Holders at the offices of the
Depositary and the Custodian and at the Transfer Office. The Depositary will distribute copies of
such communications (or English translations or summaries thereof) to Holders when furnished by the
Company. The Company is subject to the periodic reporting requirements of the Securities Exchange
Act of 1934 and accordingly, furnishes and
files certain reports with the United States Securities and Exchange Commission (the
“Commission”). To the extent furnished to, or filed with, the Commission, such reports and
documents may be inspected and copied at public reference facilities maintained by the Commission
located at the date hereof at 100 F Street, NE, Washington, DC 20549.

A-6

 

     (9) Execution. This ADR shall not be valid for any purpose unless executed by the Depositary
by the manual or facsimile signature of a duly authorized officer of the Depositary.

Dated:

	 	 	 	 	 
	 	JPMORGAN CHASE BANK, N.A., as Depositary

 	 
	 	By  	 	 
	 	 	Authorized Officer 	 
	 	 	 	 
	 

     The Depositary’s office is located at 4 New York Plaza, New York, New York 10004.

A-7

 

[FORM OF REVERSE OF ADR]

     (10) Distributions on Deposited Securities. Subject to paragraphs (4) and (5), to the extent
practicable, the Depositary will distribute to each Holder entitled thereto on the record date set
by the Depositary therefor at such Holder’s address shown on the ADR Register, in proportion to the
number of Deposited Securities (on which the following distributions on Deposited Securities are
received by the Custodian) represented by ADSs evidenced by such Holder’s ADRs: (a) Cash. Any
U.S. dollars available to the Depositary resulting from a cash dividend or other cash distribution
or the net proceeds of sales of any other distribution or portion thereof authorized in this
paragraph (10) (“Cash”), on an averaged or other practicable basis, subject to (i) appropriate
adjustments for taxes withheld, (ii) such distribution being impermissible or impracticable with
respect to certain Holders, and (iii) deduction of the Depositary’s expenses in (1) converting any
foreign currency to U.S. dollars by sale or in such other manner as the Depositary may determine to
the extent that it determines that such conversion may be made on a reasonable basis, (2)
transferring foreign currency or U.S. dollars to the United States by such means as the Depositary
may determine to the extent that it determines that such transfer may be made on a reasonable
basis, (3) obtaining any approval or license of any governmental authority required for such
conversion or transfer, which is obtainable at a reasonable cost and within a reasonable time and
(4) making any sale by public or private means in any commercially reasonable manner. (b) Shares.
(i) Additional ADRs evidencing whole ADSs representing any Shares available to the Depositary
resulting from a dividend or free distribution on Deposited Securities consisting of Shares (a
“Share Distribution”) and (ii) U.S. dollars available to it resulting from the net proceeds of
sales of Shares received in a Share Distribution, which Shares would give rise to fractional ADSs
if additional ADRs were issued therefor, as in the case of Cash. (c) Rights. (i) Warrants or other
instruments in the discretion of the Depositary representing rights to acquire additional ADRs in
respect of any rights to subscribe for additional Shares or rights of any nature available to the
Depositary as a result of a distribution on Deposited Securities (“Rights”), to the extent that the
Company timely furnishes to the Depositary evidence satisfactory to the Depositary that the
Depositary may lawfully distribute the same (the Company has no obligation to so furnish such
evidence), or (ii) to the extent the Company does not so furnish such evidence and sales of Rights
are practicable, any U.S. dollars available to the Depositary from the net proceeds of sales of
Rights as in the case of Cash, or (iii) to the extent the Company does not so furnish such evidence
and such sales cannot practicably be accomplished by reason of the nontransferability of the
Rights, limited markets therefor, their short duration or otherwise, nothing (and any Rights may
lapse). (d) Other Distributions. (i) Securities or property available to the Depositary resulting
from any distribution on Deposited Securities other than Cash, Share Distributions and Rights
(“Other Distributions”), by any means that the Depositary may deem equitable and practicable, or
(ii) to the extent the Depositary deems distribution of such securities or property not to be
equitable and practicable, any U.S. dollars available to the Depositary from the net proceeds of
sales of Other Distributions as in the case of Cash. Such U.S. dollars available will be
distributed by checks drawn on a bank in the United States for whole dollars and cents. Fractional
cents will be withheld without liability and dealt with by the Depositary in accordance with its
then current practices.

     (11) Record Dates. The Depositary may, after consultation with the Company if
practicable, fix a record date (which, to the extent applicable, shall be as near as practicable to
any corresponding record date set by the Company) for the determination of the Holders
who shall be responsible for the fee assessed by the Depositary for administration of the ADR
program

A-8

 

and for any expenses provided for in paragraph (7) hereof as well as for the determination
of the Holders who shall be entitled to receive any distribution on or in respect of Deposited
Securities, to give instructions for the exercise of any voting rights, to receive any notice or to
act in respect of other matters and only such Holders shall be so entitled or obligated.

     (12) Voting of Deposited Securities. As soon as practicable after receipt from the Company
of notice of any meeting or solicitation of consents or proxies of holders of Shares or other
Deposited Securities, the Depositary shall distribute to Holders a notice stating (a) such
information as is contained in such notice and any solicitation materials, (b) that each Holder on
the record date set by the Depositary therefor will, subject to any applicable provisions of the
laws of the Cayman Islands, be entitled to instruct the Depositary as to the exercise of the voting
rights, if any, pertaining to the Deposited Securities represented by the ADSs evidenced by such
Holder’s ADRs and (c) the manner in which such instructions may be given, including instructions to
give a discretionary proxy to a person designated by the Company. Upon receipt of instructions of
a Holder on such record date in the manner and on or before the date established by the Depositary
for such purpose, the Depositary shall endeavor insofar as practicable and permitted under the
provisions of or governing Deposited Securities to vote or cause to be voted the Deposited
Securities represented by the ADSs evidenced by such Holder’s ADRs in accordance with such
instructions. The Depositary will not itself exercise any voting discretion in respect of any
Deposited Securities. There is no guarantee that Holders generally or any Holder in particular
will receive the notice described above with sufficient time to enable such Holder to return any
voting instructions to the Depositary in a timely manner.

     (13) Changes Affecting Deposited Securities. Subject to paragraphs (4) and (5), the
Depositary may, in its discretion, amend this ADR or distribute additional or amended ADRs (with or
without calling this ADR for exchange) or cash, securities or property on the record date set by
the Depositary therefor to reflect any change in par value, split-up, consolidation, cancellation
or other reclassification of Deposited Securities, any Share Distribution or Other Distribution not
distributed to Holders or any cash, securities or property available to the Depositary in respect
of Deposited Securities from (and the Depositary is hereby authorized to surrender any Deposited
Securities to any person and, irrespective of whether such Deposited Securities are surrendered or
otherwise cancelled by operation of law, rule, regulation or otherwise, to sell by public or
private sale any property received in connection with) any recapitalization, reorganization,
merger, consolidation, liquidation, receivership, bankruptcy or sale of all or substantially all
the assets of the Company, and to the extent the Depositary does not so amend this ADR or make a
distribution to Holders to reflect any of the foregoing, or the net proceeds thereof, whatever
cash, securities or property results from any of the foregoing shall constitute Deposited
Securities and each ADS evidenced by this ADR shall automatically represent its pro rata interest
in the Deposited Securities as then constituted.

     (14) Exoneration. The Depositary, the Company, their agents and each of them shall:
(a) incur no liability (i) if any present or future law, rule, regulation , fiat, order or decree
of the United States, the Cayman Islands, The People’s Republic of China (including the Hong Kong
Special Administrative Region, the “People’s Republic of China”) or any other country, or of any
governmental or regulatory authority or any securities exchange or market or automated quotation
system, the provisions of or governing any Deposited Securities, any
present or future provision of the Company’s charter, any act of God, war, terrorism or other
circumstance beyond its control shall prevent, delay or subject to any civil or criminal penalty
any act which the

A-9

 

Deposit Agreement or this ADR provides shall be done or performed by it or them
(including, without limitation, voting pursuant to paragraph (12) hereof), or (ii) by reason of any
exercise or failure to exercise any discretion given it in the Deposit Agreement or this ADR; (b)
assume no liability except to perform its obligations to the extent they are specifically set forth
in this ADR and the Deposit Agreement without gross negligence or bad faith; (c) in the case of the
Depositary and its agents, be under no obligation to appear in, prosecute or defend any action,
suit or other proceeding in respect of any Deposited Securities or this ADR; (d) in the case of the
Company and its agents hereunder be under no obligation to appear in, prosecute or defend any
action, suit or other proceeding in respect of any Deposited Securities or this ADR, which in its
opinion may involve it in expense or liability, unless indemnity satisfactory to it against all
expense (including fees and disbursements of counsel) and liability be furnished as often as may be
required; or (e) not be liable for any action or inaction by it in reliance upon the advice of or
information from legal counsel, accountants, any person presenting Shares for deposit, any Holder,
or any other person believed by it to be competent to give such advice or information. The
Depositary shall not be liable for the acts or omissions made by any securities depository,
clearing agency or settlement system in connection with or arising out of book-entry settlement of
Deposited Securities or otherwise. The Depositary shall not be responsible for, and shall incur no
liability in connection with or arising from, the insolvency of any Custodian that is not a branch
or affiliate of JPMorgan Chase Bank, N.A. The Depositary, its agents and the Company may rely and
shall be protected in acting upon any written notice, request, direction or other document believed
by them to be genuine and to have been signed or presented by the proper party or parties. The
Depositary and its agents will not be responsible for any failure to carry out any instructions to
vote any of the Deposited Securities, for the manner in which any such vote is cast or for the
effect of any such vote. The Depositary, its affiliates and their agents may own and deal in any
class of securities of the Company and its affiliates and in ADRs. Notwithstanding anything to the
contrary set forth in the Deposit Agreement or an ADR, the Depositary and its agents may fully
respond to any and all demands or requests for information maintained by or on its behalf in
connection with the Deposit Agreement, any Holder or Holders, any ADR or ADRs or otherwise related
hereto to the extent such information is requested or required by or pursuant to any lawful
authority, including without limitation laws, rules, regulations, administrative or judicial
process, banking, securities or other regulators. None of the Depositary, the Custodian or the
Company shall be liable for the failure by any Holder or beneficial owner to obtain the benefits of
credits on the basis of non-U.S. tax paid against such Holder’s or beneficial owner’s income tax
liability. The Depositary and the Company shall not incur any liability for any tax consequences
that may be incurred by Holders and beneficial owners on account of their ownership of the ADRs or
ADSs. The Company has agreed to indemnify the Depositary and its agents under certain
circumstances and the Depositary has agreed to indemnify the Company under certain circumstances.
Neither the Company nor the Depositary nor any of their respective agents shall be liable to
Holders or beneficial owners of interests in ADSs for any indirect, special, punitive or
consequential damages (including, without limitation, lost profits) of any form incurred by any
person or entity, whether or not foreseeable and regardless of the type of action in which such a
claim may be brought. No disclaimer of liability under the Securities Act of 1933 is intended by
any provision hereof.

     (15) Resignation and Removal of Depositary; the Custodian. The Depositary may
resign as Depositary by written notice of its election so to do delivered to the Company, such
resignation to take effect upon the appointment of a successor depositary and its acceptance of
such appointment as provided in the Deposit Agreement. The Depositary may at any time be removed

A-10

 

by the Company by no less than 90 days prior written notice of such removal, to become effective
upon the later of (i) the 90th day after delivery of the notice to the Depositary and (ii) the
appointment of a successor depositary and its acceptance of such appointment as provided in the
Deposit Agreement. The Depositary may appoint substitute or additional Custodians and the term
“Custodian” refers to each Custodian or all Custodians as the context requires.

     (16) Amendment. Subject to the last sentence of paragraph (2), the ADRs and the
Deposit Agreement may be amended by the Company and the Depositary, provided that any amendment
that imposes or increases any fees or charges (other than stock transfer or other taxes and other
governmental charges, transfer or registration fees, cable, telex or facsimile transmission costs,
delivery costs or other such expenses), or that shall otherwise prejudice any substantial existing
right of Holders, shall become effective 30 days after notice of such amendment shall have been
given to the Holders. Every Holder of an ADR at the time any amendment to the Deposit Agreement so
becomes effective shall be deemed, by continuing to hold such ADR, to consent and agree to such
amendment and to be bound by the Deposit Agreement as amended thereby. In no event shall any
amendment impair the right of the Holder of any ADR to surrender such ADR and receive the Deposited
Securities represented thereby, except in order to comply with mandatory provisions of applicable
law. Any amendments or supplements which (i) are reasonably necessary (as agreed by the Company and
the Depositary) in order for (a) the ADSs to be registered on Form F-6 under the Securities Act of
1933 or (b) the ADSs or Shares to be traded solely in electronic book-entry form and (ii) do not in
either such case impose or increase any fees or charges to be borne by Holders, shall be deemed not
to prejudice any substantial rights of Holders. Notwithstanding the foregoing, if any
governmental body or regulatory body should adopt new laws, rules or regulations which would
require amendment or supplement of the Deposit Agreement or the form of ADR to ensure compliance
therewith, the Company and the Depositary may amend or supplement the Deposit Agreement and the ADR
at any time in accordance with such changed laws, rules or regulations. Such amendment or
supplement to the Deposit Agreement in such circumstances may become effective before a notice of
such amendment or supplement is given to Holders or within any other period of time as required for
compliance. Notice of any amendment to the Deposit Agreement or form of ADRs shall not need to
describe in detail the specific amendments effectuated thereby, and failure to describe the
specific amendments in any such notice shall not render such notice invalid, provided, however,
that, in each such case, the notice given to the Holders identifies a means for Holders to retrieve
or receive the text of such amendment (i.e., upon retrieval from the Securities and Exchange
Commission’s, the Depositary’s or the Company’s website or upon request from the Depositary).

     (17) Termination. The Depositary may, and shall at the written direction of the Company,
terminate the Deposit Agreement and this ADR by mailing notice of such termination to the Holders
at least 30 days prior to the date fixed in such notice for such termination; provided, however, if
the Depositary shall have (i) resigned as Depositary hereunder, notice of such termination by the
Depositary shall not be provided to Holders unless a successor depositary shall not be operating
hereunder within 45 days of the date of such resignation, and (ii) been removed as Depositary
hereunder, notice of such termination by the Depositary shall
not be provided to Holders unless a successor depositary shall not be operating hereunder on
the 90th day after the Company’s notice of removal was first provided to the Depositary.
After the date so fixed for termination, the Depositary and its agents will perform no further
acts under the Deposit Agreement and this ADR, except to receive and hold (or sell) distributions
on Deposited Securities

A-11

 

and deliver Deposited Securities being withdrawn. As soon as practicable
after the expiration of six months from the date so fixed for termination, the Depositary shall
sell the Deposited Securities and shall thereafter (as long as it may lawfully do so) hold in a
segregated account the net proceeds of such sales, together with any other cash then held by it
under the Deposit Agreement, without liability for interest, in trust for the pro rata benefit of
the Holders of ADRs not theretofore surrendered. After making such sale, the Depositary shall be
discharged from all obligations in respect of the Deposit Agreement and this ADR, except to account
for such net proceeds and other cash. After the date so fixed for termination, the Company shall
be discharged from all obligations under the Deposit Agreement except for its obligations to the
Depositary and its agents.

     (18) Appointment. Each Holder and each person holding an interest in ADSs, upon
acceptance of any ADSs (or any interest therein) issued in accordance with the terms and conditions
of the Deposit Agreement shall be deemed for all purposes to (a) be a party to and bound by the
terms of the Deposit Agreement and the applicable ADR(s), and (b) appoint the Depositary its
attorney-in-fact, with full power to delegate, to act on its behalf and to take any and all actions
contemplated in the Deposit Agreement and the applicable ADR(s), to adopt any and all procedures
necessary to comply with applicable law and to take such action as the Depositary in its sole
discretion may deem necessary or appropriate to carry out the purposes of the Deposit Agreement and
the applicable ADR(s), the taking of such actions to be the conclusive determinant of the necessity
and appropriateness thereof.

     (19) Waiver. EACH PARTY TO THE DEPOSIT AGREEMENT (INCLUDING, FOR
AVOIDANCE OF DOUBT, EACH HOLDER AND BENEFICIAL OWNER AND/OR HOLDER OF INTERESTS IN ADRS) HEREBY
IRREVOCABLY WAIVES, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ANY RIGHT IT MAY HAVE TO A
TRIAL BY JURY IN ANY SUIT, ACTION OR PROCEEDING AGAINST THE DEPOSITARY AND/OR THE COMPANY DIRECTLY
OR INDIRECTLY ARISING OUT OF OR RELATING TO THE SHARES OR OTHER DEPOSITED SECURITIES, THE ADSs OR
THE ADRs, THE DEPOSIT AGREEMENT OR ANY TRANSACTION CONTEMPLATED HEREIN OR THEREIN, OR THE BREACH
HEREOF OR THEREOF (WHETHER BASED ON CONTRACT, TORT, COMMON LAW OR ANY OTHER THEORY).

A-12EX-4.7

EXHIBIT 4.7

CERTAIN INFORMATION (INDICATED BY ASTERISKS) IN THIS EXHIBIT HAS

BEEN OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND

EXCHANGE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN

REQUESTED WITH RESPECT TO THE OMITTED PORTION.

SHARE SUBSCRIPTION AGREEMENT

by and among

MR. DANG HE

(as “Founder”)

MERRY CIRCLE TRADING LIMITED

(as “Merry Circle”)

CHARM COMMUNICATIONS INC.

(as “Company”)

and

AEGIS MEDIA PACIFIC LTD.

(as “Aegis”)

Dated as of 20 January 2010

 

 

TABLE OF CONTENTS

	 	 	 	 	 
	 	 	Page
	ARTICLE I DEFINITIONS
	 	 	2	 
	 
	 	 	 	 
	1.1 Definitions
	 	 	2	 
	1.2 Additional Definitions
	 	 	11	 
	1.3 Construction
	 	 	12	 
	 
	 	 	 	 
	ARTICLE II SUBSCRIPTION OF SHARES
	 	 	13	 
	 
	 	 	 	 
	2.1 Subscription of Shares
	 	 	13	 
	2.2 Closing
	 	 	13	 
	 
	 	 	 	 
	ARTICLE III REPRESENTATIONS AND WARRANTIES OF THE COMPANY, MERRY
CIRCLE AND THE FOUNUDER
	 	 	15	 
	 
	 	 	 	 
	PART I
	 	 	15	 
	 
	 	 	 	 
	3.1 Organization
	 	 	15	 
	3.2 Authority
	 	 	15	 
	3.3 Valid Issuance of Subscribed Shares
	 	 	16	 
	3.4 Capitalization
	 	 	16	 
	3.5 Subsidiaries
	 	 	16	 
	3.6 No Conflicts
	 	 	18	 
	3.7 Government Approvals and Filings
	 	 	18	 
	3.8 Books and Records
	 	 	19	 
	3.9 Financial Statements
	 	 	19	 
	3.10 Absence of Activities
	 	 	20	 
	3.11 Absence of Changes
	 	 	20	 
	3.12 No Undisclosed Liabilities
	 	 	22	 
	3.13 Taxes
	 	 	22	 
	3.14 Legal Proceedings
	 	 	23	 
	3.15 Compliance With Laws and Orders
	 	 	23	 
	3.16 Real Property
	 	 	23	 
	3.17 Tangible Personal Property; Investment Assets
	 	 	24	 
	3.18 Intellectual Property Rights
	 	 	24	 
	3.19 Contracts
	 	 	25	 
	3.20 Licenses
	 	 	27	 
	3.21 Insurance
	 	 	27	 
	3.22 Related Party Transactions
	 	 	27	 
	3.23 Employees; Labor Relations
	 	 	28	 
	3.24 Employee Benefits
	 	 	28	 
	3.25 Substantial Customers
	 	 	29	 
	3.26 Accounts Receivable
	 	 	29	 

i

 

	 	 	 	 	 
	 	 	Page
	3.27 Third Party Consents
	 	 	29	 
	3.28 Brokers
	 	 	29	 
	3.29 Anti-Corruption Compliance
	 	 	29	 
	3.30 Prior Registration Rights
	 	 	30	 
	3.31 No State Assets
	 	 	30	 
	3.32 Insolvency
	 	 	30	 
	3.33 Disclosure
	 	 	30	 
	 
	 	 	 	 
	PART IA
	 	 	30	 
	 
	 	 	 	 
	3A.1 Organization
	 	 	31	 
	3A.2 Authority
	 	 	31	 
	3A.3 No Conflicts
	 	 	32	 
	3A.4 Governmental Approvals and Filings
	 	 	32	 
	3A.5 Conflict of Interests
	 	 	32	 
	 
	 	 	 	 
	PART II
	 	 	33	 
	 
	 	 	 	 
	ARTICLE IV REPRESENTATIONS AND WARRANTIES OF AEGIS
	 	 	33	 
	 
	 	 	 	 
	4.1 Organization
	 	 	34	 
	4.2 Authority
	 	 	34	 
	4.3 No Conflicts
	 	 	34	 
	4.4 Governments Approvals and Filings
	 	 	34	 
	4.5 Brokers
	 	 	34	 
	4.6 Offshore Transaction
	 	 	34	 
	4.7 Knowledge
	 	 	35	 
	 
	 	 	 	 
	ARTICLE V CERTAIN CONVENANTS
	 	 	35	 
	 
	 	 	 	 
	5.1 Conduct of Business
	 	 	35	 
	5.2 Access
	 	 	35	 
	5.3 Regulatory and Other Approvals
	 	 	36	 
	5.4 Notice and Cure
	 	 	36	 
	5.5 Fulfillment of Conditions
	 	 	37	 
	5.6 [Reserved]
	 	 	37	 
	5.7 Delivery of the 2009 Financial Statements
	 	 	37	 
	5.8 Retained Profits of Domestic Companies
	 	 	37	 
	5.9 Post-Closing Covenants
	 	 	37	 
	5.10 Priority
	 	 	38	 
	 
	 	 	 	 
	ARTICLE VI CONDITIONS TO OBLIGATIONS OF AEGIS
	 	 	39	 
	 
	 	 	 	 
	6.1 Representations and Warranties
	 	 	39	 
	6.2 Performance
	 	 	39	 
	6.3 Orders and Laws
	 	 	39	 

ii

 

	 	 	 	 	 
	 	 	Page
	6.4 Regulatory Consents and Approvals
	 	 	39	 
	6.5 Opinions from Counsels
	 	 	39	 
	6.6 Execution of Agreements
	 	 	40	 
	6.7 Memorandum and Articles of Association
	 	 	40	 
	6.8 Corporate Approval
	 	 	40	 
	6.9 Compliance Certificates
	 	 	40	 
	6.10 [Reserved]
	 	 	40	 
	6.11 No Material Adverse Change
	 	 	40	 
	6.12 Due Diligence
	 	 	40	 
	6.13 Reassessment of Debtors’ Profile
	 	 	40	 
	6.14 Aegis Group plc
	 	 	40	 
	6.15 PHK JV Agreement
	 	 	41	 
	6.16 PHK Shareholders Agreement
	 	 	41	 
	6.17 Repurchase
	 	 	41	 
	6.18 Founder Loan Note
	 	 	41	 
	6.19 Consents and Releases
	 	 	41	 
	 
	 	 	 	 
	ARTICLE VIII CONDITIONS TO OBLIGATIONS OF THE COMPANY
	 	 	41	 
	 
	 	 	 	 
	7.1 Representations and Warranties
	 	 	41	 
	7.2 Performance
	 	 	41	 
	7.3 Orders and Laws
	 	 	42	 
	7.4 Regulatory Consents and Approvals
	 	 	42	 
	7.5 Consents and Releases
	 	 	42	 
	 
	 	 	 	 
	ARTICLE VIII SURIVAL OF REPRESENTATIONS AND WARRANTIES
	 	 	42	 
	 
	 	 	 	 
	8.1 Survival of Representations and Warranties
	 	 	42	 
	8.2 No Other Representations
	 	 	43	 
	 
	 	 	 	 
	ARTICLE IX INDEMNIFICATION
	 	 	43	 
	 
	 	 	 	 
	9.1 General Indemnification
	 	 	43	 
	9.2 Indemnification as Additional Remedy
	 	 	45	 
	9.3 No Consequential Damages
	 	 	46	 
	9.4 Tax
	 	 	46	 
	 
	 	 	 	 
	ARTICLE X TERMINATION AND AEGIS’ RIGHTS TO RESEND THIS AGREEMENT 
	 	 	47	 
	 
	 	 	 	 
	10.1 Termination
	 	 	47	 
	10.2 Effect of Termination and Survival
	 	 	47	 
	 
	 	 	 	 
	ARTICLE XI COVENATS RELATED TO CONFIDENTIALITY
	 	 	48	 
	 
	 	 	 	 
	11.1 Confidentiality
	 	 	48	 
	11.2 Restriction on Announcements
	 	 	48	 

iii

 

	 	 	 	 	 
	 	 	Page
	ARTICLE XII OTHER COVENANTS BY THE COMPANY, MERRY CIRCLE AND THE
FOUNDER
	 	 	49	 
	 
	 	 	 	 
	12.1 Initial Public Offering
	 	 	49	 
	12.2 [Reserved]
	 	 	50	 
	12.3 [Reserved]
	 	 	50	 
	12.4 *****
	 	 	50	 
	12.5 Restrictive Covenants by Merry Circle, Honour Idea and the Founder
	 	 	50	 
	12.6 Restrictive Covenants by Company
	 	 	51	 
	12.7 Put Option
	 	 	52	 
	12.8 *****
	 	 	54	 
	12.9 Board Seat
	 	 	54	 
	12.10 Repurchase
	 	 	55	 
	 
	 	 	 	 
	PART 2 OTHER COVENANTS BY AEGIS
	 	 	55	 
	 
	 	 	 	 
	12.12 Company’s Right of First Refusal
	 	 	55	 
	12.13 *****
	 	 	57	 
	12.14 Restrictive Covenants by Aegis
	 	 	57	 
	12.15 Call Option
	 	 	58	 
	12.16 Standstill
	 	 	59	 
	 
	 	 	 	 
	PART 3
	 	 	59	 
	 
	 	 	 	 
	ARTICLE XIII GOVERNING LAW AND RESOLUTION OF DISPUTES
	 	 	59	 
	 
	 	 	 	 
	13.1 Governing Law
	 	 	59	 
	13.2 Dispute Resolution Mechanism
	 	 	59	 
	13.3 Performance Pending Dispute Resolution
	 	 	60	 
	13.4 Survival
	 	 	60	 
	 
	 	 	 	 
	ARTICLE XIV MISCELLANEOUS
	 	 	60	 
	 
	 	 	 	 
	14.1 Entire Agreement and Single Cause of Action
	 	 	60	 
	14.2 Binding Effect; Benefit
	 	 	60	 
	14.3 Amendment; Waiver
	 	 	61	 
	14.4 Assignment
	 	 	61	 
	14.5 Joint and Several Obligations
	 	 	61	 
	14.6 Notices
	 	 	61	 
	14.7 Counterparts
	 	 	62	 
	14.8 Severability
	 	 	63	 
	14.9 Further Assurances
	 	 	63	 
	14.10 Costs
	 	 	63	 

iv

 

LIST OF SCHEDULE AND EXHIBITS

SCHEDULE 1 LIST OF DOMESTIC COMPANIES

SCHEDULE 2 CAPITALIZATION TABLE

SCHEDULE 3 *****

SCHEDULE 4 *****

SCHEDULE 5 DISCLOSURE SCHEDULE

SCHEDULE 6 SPECIFIC EVENTS OF INDEMNITY

EXHIBIT A FORM OF THE SECOND AMENDED AND RESTATED REGISTRATION RIGHTS AGREEMENT

EXHIBIT B FORM OF THE SECOND AMENDED AND RESTATED SHAREHOLDERS AGREEMENT

EXHIBIT C FORM OF THE CAYMAN LEGAL OPINION

EXHIBIT D FORM OF THE PRC LEGAL OPINION

EXHIBIT E ARTICLES OF ASSOCIATION

EXHIBIT F LIST OF DOMAIN NAMES

EXHIBIT G FORM OF PHK JV AGREEMENT

EXHIBIT H FORM OF THE ASSUMPTION AGREEMENT

EXHIBIT I FORM OF THE PHK SHAREHOLDERS’ AGREEMENT

v

 

SHARE SUBSCRIPTION AGREEMENT

     This SHARE SUBSCRIPTION AGREEMENT (this “Agreement”) dated as of 20 January 2010 is made by
and among:

	(1)	 	Mr. Dang He , a PRC citizen holding PRC passport number, G38016389 (the “Founder”) and
founder of the Company (hereinafter defined);
	 
	(2)	 	Merry Circle Trading Limited, a company incorporated and existing under the Laws of the
British Virgin Islands with its registered office situated at Alara Bldg., 24 De Castro
Street, Wickhams Cay 1, Road Town, Tortola, British Virgin Islands (“Merry Circle”) and is
owned as to 100% by the Founder;
	 
	(3)	 	Charm Communications Inc., a company incorporated and existing under the Laws of the Cayman
Islands with its registered office situated at the offices of Maples Corporate Services
Limited, P.O. Box 309 Ugland House, Grand Cayman, KY1-1104, Cayman Islands (the “Company”);
and
	 
	(4)	 	Aegis Media Pacific Ltd., a company incorporated and existing under the Laws of England and
Wales with an office situated at Parker Tower, 43 – 49 Parker Street, London, England, WC2B
5P5 (“Aegis”).

     The foregoing parties shall be hereinafter referred to collectively as the “Parties” and
individually as a “Party”.

WHEREAS:

	 	(A)	 	The Group Companies engage in the business of television advertising agency,
media investment and consultancy, and branding and identity services in the PRC (the
“Business”);
	 
	 	(B)	 	The Founder and his nominee are the shareholders of the Domestic Companies.
Through certain contractual arrangements that have been entered into among the Founder
and the nominee shareholder of the Domestic Companies, the Domestic Companies and the
WFOE (the “Contractual Arrangements”), substantially all of the Domestic Companies’
business operations are controlled by the WFOE and substantially all of the economic
risks and benefits of the Domestic Companies have been transferred to the WFOE;
	 
	 	(C)	 	As at the date hereof, the Company has an authorized capital of US$20,500
divided into 187,500,000 Ordinary Shares of par value US$0.0001 each and 17,500,000
Series A Preferred Shares of par value US$0.0001 each, of which 50,000,000 Ordinary
Shares and 12,500,000 Series A Preferred Shares have been issued and are fully paid up.
The particulars of the Company are set out in Schedule 2;

1

 

	 	(D)	 	The Founder is also the sole member of Merry Circle and Honour Idea. Merry
Circle is the registered and beneficial owner of 48,906,250 issued and fully paid up
Ordinary Shares and Honour Idea is the registered and beneficial owner of 1,093,750
issued and fully paid up Ordinary Shares.
	 
	 	(E)	 	The Company shall repurchase 4,890,000 Ordinary Shares from Merry Circle, and
redeem 62,500 Series A Preferred Shares from Swift Rise and 7,437,500 Series A
Preferred Shares from Dynasty on the Closing Date.
	 
	 	(F)	 	Aegis has agreed to subscribe for and the Company has agreed to issue and allot
to Aegis 12,390,000 Ordinary Shares (the “Subscribed Shares”) comprising, on an as
converted and fully diluted basis, Seventeen and seven-tenths Per Cent (17.70%) of the
total issued share capital of the Company subject to the terms and conditions
hereinafter contained.

     NOW THEREFORE, in consideration of the foregoing and the mutual promises, covenants and
agreements of the Parties contained herein, the Parties agree as follows:

ARTICLE I

DEFINITIONS

          1.1 Definitions. The following terms shall have the following meanings for purposes of this
Agreement:

          “Actions or Proceedings” means any action, suit, proceeding, arbitration or any investigation
or audit by any Person.

          *****

          “Aegis Group” means Aegis Group plc and any existing and future Affiliates of Aegis Group plc
from time to time.

          “Aegis Indemnified Parties” means Aegis and its Representatives.

          “Aegis Media” means the media division of the Aegis Group operating in the PRC and such other
members of the Aegis Group which provide the same services as the media division of the Aegis Group
in the PRC.

          “Affiliate” means, with respect to any Person, any other Person directly or indirectly
controlling, controlled by, or under common control with such Person (including any Subsidiary).
“Affiliates” and “Affiliated” shall have correlative meaning.

          “Agreement” has the meaning stated in the preamble and includes the Exhibits, and the
Schedules, as any of the same shall be amended from time to time.

2

 

          “Amended Articles” means the amended and restated Memorandum and Articles of Association of
the Company the form of which is attached as Exhibit E.

          “Anti-Corruption Laws” means collectively (i) the Criminal Law of the PRC, as amended from
time to time, (ii) any other legislation applicable to the Parties that implements the OECD
Convention Against Bribery of Foreign Public Officials in International Business Transactions,
(iii) Foreign Corrupt Practices Act of 1977 (U.S.) and any rules and regulations promulgated
thereunder, all as amended from time to time, and (iv) all other applicable Laws, conventions and
international financial institution rules applicable to the Parties regarding corruption, bribery,
ethical business conduct, money laundering, political contributions, gifts and gratuities, or
lawful expenses to public officials and private persons, agency relationships, commissions,
lobbying, books and records, and financial controls.

          “Articles of Association” means the memorandum and articles of association of the Company, as
amended from time to time.

          “Assets and Properties” of any Person means assets and properties of any kind, nature,
character and description (whether real, personal or mixed, whether tangible or intangible, whether
absolute, accrued, contingent, fixed or otherwise and wherever situated), including the goodwill
related thereto, operated, owned or leased by such Person, including without limitation cash, cash
equivalents, Investment Assets, accounts and notes receivable, chattel paper, documents,
instruments, general intangibles, real estate, equipment, inventory, goods and Intellectual
Property.

          “Bankruptcy Event” means with respect to any Person (the “Bankruptcy Party”), (a) the
commencement by it of a Bankruptcy Proceeding with respect to itself or the consent by it to be
subject to a Bankruptcy Proceeding commenced by another Person, (b) the commencement by another
Person of a Bankruptcy Proceeding with respect to the Bankruptcy Party that remains unstayed or
undismissed for a period of thirty (30) consecutive days, (c) the appointment of or taking
possession by a Receiver over the Bankruptcy Party or any substantial part of its property, (d) the
making by the Bankruptcy Party of a general assignment for the benefit of its creditors or the
admission by the Bankruptcy Party in writing of its inability to generally pay its debts as they
come due, (e) the entry by a court having jurisdiction over the Bankruptcy Party or a substantial
part of its property of an Order for relief under any Bankruptcy Law which remains unstayed or
undismissed for a period of thirty (30) consecutive days, (i) adjudging the Bankruptcy Party
bankrupt or insolvent, (ii) approving as properly filed a petition seeking the reorganization or
other similar relief with respect to the Bankruptcy Party, (iii) appointing a Receiver over the
Bankruptcy Party or any substantial part of its property or (iv) otherwise ordering the winding up
and liquidation of the Bankruptcy Party or (f) the occurrence of any event similar to (a), (b),
(c), (d) or (e) under any applicable Law with respect to the Bankruptcy Party.

          “Bankruptcy Law” means any bankruptcy, insolvency, reorganization, composition, moratorium or
other similar Law.

3

 

          “Bankruptcy Proceeding” means a case or proceeding under any Bankruptcy Law wherein a Person
may be adjudicated bankrupt, insolvent or become subject to an Order of reorganization,
arrangement, adjustment, winding up, dissolution, composition or other similar Order.

          “Benefit Plan” means any Employee benefit plan (including pension and severance) which (a) is
maintained, administered or contributed to by the Company or any Subsidiary or which could result
in any liability for the Company or a Subsidiary and (b) covers any Employee or former Employee of
the Company or any Subsidiary.

          “Board” means the board of directors of the Company.

          “Books and Records” means all files, documents, instruments, papers, books and records
relating to the Business or Condition of the Company and its subsidiaries, including without
limitation financial statements, tax returns and related work papers and letters from accountants,
budgets, pricing guidelines, ledgers, journals, deeds, title policies, minute books, share
certificates and books, stock transfer ledgers, Contracts, Licenses, customer lists, computer files
and programs, retrieval programs, operating data and plans and environmental studies and plans.

          “Business or Condition of the Company” means the business, condition (financial or otherwise),
results of operations, Assets and Properties and prospects of the Group Companies taken as a whole.

          “Business Day” means a day other than Saturday, Sunday or any day on which banks located in
the PRC, the U.S., Hong Kong, the British Virgin Islands or the Cayman Islands are authorized or
obligated to close.

          “BVI Sub” means Movie-Forward Ltd., a company incorporated under the Laws of the British
Virgin Islands with its registered office situated at Alara Bldg., 24 De Castro Street, Wickhams
Cay 1, Road Town, Tortola, British Virgin Islands and a wholly-owned Subsidiary of the Company.

          “BVI Sub II” means Media Port Holdings Limited, a company incorporated under the Laws of the
British Virgin Islands with its registered office situated at P.O. Box 957, Offshore Incorporations
Centre, Road Town, Tortola, British Virgin Islands and a wholly-owned Subsidiary of the Company.

          *****

          “Chaview” means Chaview Investments Limited, a company incorporated under the Laws of the
British Virgin Islands with its registered office situated at P.O. Box 957, Offshore Incorporations
Centre, Road Town, Tortola, British Virgin Islands.

4

 

          “Chaview Documents” means (i) the agreement among the Founder, Merry Circle, Chaview and the
Company regarding certain put option given by Merry Circle to Chaview, dated an even date herewith
(ii) the security agreement among the Founder, Merry Circle, Chaview, regarding certain security
arrangement to be made by Merry Circle and Founder in favor of Chaview dated an even date herewith
and (iii) all documents, agreements and instruments contemplated or executed pursuant to the
agreements set out in (i) and (ii) above.

          “Closing Date” means a date as soon as possible after the date of this Agreement but no later
than 20 January 2010 (or such other date as the Parties mutually agree in writing).

          “Confidential Information” means (a) any information concerning the organization, business,
technology, trade secrets, know-how, finance, transactions or affairs of any Party or any Party’s
Representatives (whether conveyed in written, oral or in any other form and whether such
information has been furnished before, on or after the date of this Agreement), (b) any information
or materials prepared by a Party or its Representatives that contains or otherwise reflects, or is
generated from, Confidential Information and (c) this Agreement, the transactions contemplated
hereby, the terms and conditions hereof or any discussions, correspondence or other communications
among the Parties or their respective Representatives relating to this Agreement or any of the
transactions contemplated hereunder.

          “Contract” means any agreement, lease, license, engagement, evidence of Indebtedness,
mortgage, indenture, security agreement, financial instrument, purchase order, commitment,
arrangement, understanding or other contract (whether written, oral or otherwise).

          “control” (including with correlative meanings, the terms “controlling”, “controlled by” and
“under common control”), as used with respect to any Person, shall mean the possession, directly or
indirectly, of the power to direct or cause the direction of the management and policies of such
Person, whether through the ownership of voting securities or by contract or otherwise.

          “Control Documents” means the equity pledge agreement, proxy agreement, exclusive
technological service agreement, future share transfer and cooperative agreement and trademark,
domain names and trade names license agreements that have been entered into by and among the WFOE,
the Domestic Companies, the Founder and/or the shareholders of the Domestic Companies, as set forth
in Section 3.19(a) of the Disclosure Schedule.

          “Domestic Company” means Persons listed on Schedule 1 hereto, each a company organized and
existing under the Laws of the PRC (each a “Domestic Company”, and collectively, the “Domestic
Companies”)

          “Dynasty” means Dynasty Cayman Limited, a company incorporated under the Laws of the Cayman
Islands.

          “Employee” means any officer or employee including any part-time, regular contract or
fixed-term officer or employee.

5

 

          “Encumbrance” means (a) any mortgage, charge (whether fixed or floating), pledge, lien,
hypothecation, assignment, deed of trust, title retention, security interest or other encumbrance
of any kind securing, or conferring any priority of payment in respect of, any obligation of any
Person, including any right granted by a transaction which, in legal terms, is not the granting of
security but which has an economic or financial effect similar to the granting of security under
applicable Law, (b) any lease, sub-lease, occupancy agreement, easement or covenant granting a
right of use or occupancy to any Person, (c) any proxy, power of attorney, voting trust agreement,
interest, option, right of first offer, negotiation or refusal or transfer restriction in favor of
any Person, (d) any adverse claim as to title, possession or use, and (e) any direct or indirect
repurchase, resale, participation or obligation, understanding or arrangement (whether formal or
informal, written or oral).

          “Equity Securities” means the share capital, membership interests, partnership interests,
registered capital or other ownership interest in any Person or any options, warrants or other
securities that are directly or indirectly convertible into, or exercisable or exchangeable for,
such share capital, membership interests, partnership interests, registered capital or other
ownership interests (whether or not such derivative securities are issued by such Person) and
includes the Shares.

          “ESOP” means the Company’s 2008 Share Incentive Plan as adopted by a written shareholders
resolution of the Company on 1 April 2008.

          “Government Authority” means, with respect to any Person, any court, tribunal, arbitrator,
authority, agency, commission, official or other instrumentality of any jurisdiction in which such
Person conducts business or operations, or any province, state, country, city or other political
subdivision thereof.

          “Group Companies” means the Company, BVI Sub, BVI Sub II, HK Sub, WFOE, the Domestic Companies
and any other existing and future, Subsidiary of a Group Company collectively, and individually, a
“Group Company”.

          “HK Sub” means Charm Hong Kong Limited, a company incorporated under the Laws of Hong Kong
with its registered office situated at Flat A, 18/F, Kingswell Commercial Tower, 171 Lockhart Road,
Wan Chai, Hong Kong and a wholly-owned Subsidiary of the BVI Sub.

          “Hong Kong” means the Hong Kong Special Administrative Region of the PRC.

          “Honour Idea” means Honour Idea Limited, a company incorporated under the Laws of the British
Virgin Islands with its registered office situated at P.O. Box 957, Offshore Incorporations Centre,
Road Town, Tortola, British Virgin Islands.

          “Indebtedness” of any Person means all obligations (contingent or otherwise) of such Person
(a) for borrowed money, (b) evidenced by notes, bonds, debentures, notes payable and drafts
accepted representing extension of credit or similar instruments, (c) for the deferred purchase
price of goods or services incurred outside the ordinary course of business of such

6

 

          Person, (d) under capital leases incurred outside the ordinary course of business of such Person or
(e) in the nature of guarantees of the obligations described in subsections (a) through (d) above
of any other Person.

          “Intellectual Property” means all patents and patent rights, entity models, trademarks and
trademark rights, trade names and trade name rights, service marks and service mark rights, service
names and service name rights, brand names, internet domain names and sub-domains, inventions,
processes, formulae, copyrights and copyright rights, trade dress, business and product names,
logos, slogans, trade secrets, industrial models, processes, designs, methodologies, computer
programs (including all source codes) and related documentation, technical information,
manufacturing, engineering and technical drawings, know-how and all pending applications for and
registrations of patents, entity models, trademarks, service marks, copyrights and internet domain
names and sub-domains.

          “Investment Assets” means all debentures, notes and other evidences of Indebtedness, Equity
Securities, interests in joint ventures and general and limited partnerships, mortgage loans and
other investment or portfolio assets owned legally or beneficially by the Company or any Subsidiary
and issued by any Person other than the Company or any Subsidiary (other than trade receivables
generated in the ordinary course of business of the Company and the Subsidiaries).

          “Initial Public Offering” shall mean the first Public Offering of Equity Securities of the
Company or IPO Vehicle upon the consummation of which such securities are listed on the NASDAQ
Global Market, the New York Stock Exchange or the Hong Kong Stock Exchange, which shall reflect the
valuation of the Company or IPO Vehicle (as determined by reference to the initial public offering
price) immediately prior to the Initial Public Offering of no less than US$280 million.

          “IPO Vehicle” means the Company or a Person organized to effect an Initial Public Offering.

          “Key Employees” means senior management and executive officers of any member of the Group
Companies.

          “Law” means any constitutions, treaties, statutes, laws (including the common law), codes,
rules, regulations, ordinances, mandatory guidelines, circulars, orders or implemented policies of
any Government Authority or any Order.

          “Liabilities” means all Indebtedness, obligations, Taxes and other liabilities of a Person
(whether absolute, accrued, contingent, fixed or otherwise, or whether due or become due).

          “Licenses” means all licenses, permits, certificates of authority, authorizations, approvals,
registrations, franchises and similar consents granted or issued by any Government Authority.

7

 

          “Loss” means any and all damages, fines, fees, penalties, deficiencies, losses and expenses of
any kind or nature whatsoever (including tax losses, penalties, interest, court costs, fees of
attorneys, accountants, tax professionals and other experts or other expenses of litigation or
other proceedings or of any claim, default or assessment).

          “Material Adverse Effect” means an effect of any change, circumstance, condition, development,
effect, event, occurrence or state of facts that, individually or in the aggregate, is, has been,
or would reasonably be expected to be, materially adverse to the Business or Condition of the Group
Companies, or on the ability of any of the Group Companies, Merry Circle or the Founder, as the
case may be, to consummate the transactions contemplated hereby and by other Transaction Documents.

          “MOFCOM” means the Ministry of Commerce of the PRC.

          “Option” with respect to any Person means any security, right, subscription, warrant, option,
“phantom” stock right, proxies, Contract or other understanding or arrangement (whether formal or
informal, written or oral) that gives the right to (a) purchase or otherwise receive or be issued
any Equity Securities or (b) receive or exercise any benefits or rights similar to any rights
enjoyed by or accruing to the holder of Equity Securities of such Person, including any rights to
participate in the equity or income of such Person or to participate in or direct the election or
appointment of any directors or officers of such Person or the manner in which any Equity
Securities of such Person are voted.

          “Order” means any writ, judgment, decree, injunction, award or similar order of any Government
Authority (in each such case whether preliminary or final).

          “Ordinary Shares” means ordinary shares in the Company with voting rights, par value US$0.0001
per share.

          “Ordinary Share Equivalents” means warrants, options and rights exercisable for Ordinary
Shares and instruments convertible into or exchangeable for Ordinary Shares, including, without
limitation, the Series A Preferred Shares.

          “Person” means an individual, firm, corporation, partnership, association, limited liability
company, union, trust or estate or any other entity or organization whether or not having separate
legal existence, including any Government Authority.

          “PHK” means Posterscope (Hong Kong) Limited, a company incorporated under the Laws of Hong
Kong with its registered office situated at 16th Floor, 633 King’s Road, North Point, Hong Kong.

          “PHK Group” means PHK and any other existing and future Subsidiary of PHK from time to time
(including 

() (Beijing Vizeum Advertising Co. Ltd.)).

8

 

          “PHK JV Agreement” means the joint venture agreement to be entered into among the Company,
Aegis, Posterscope Advertising Limited, BVI Sub II and PHK substantially in the form set forth in
Exhibit G hereto, as amended from time to time.

          “PHK Shareholders’ Agreement” means the Shareholders’ Agreement to be entered into among the
Company, BVI Sub II, Posterscope Advertising Limited, Aegis and PHK substantially in the form set
forth in Exhibit I hereto, as amended from time to time.

          “PRC” means the People’s Republic of China but, solely for the purposes of this Agreement,
excluding Hong Kong, the Macau Special Administrative Region and Taiwan.

          “Public Offering” means, in the case of an offering in the U.S., an underwritten public
offering of Equity Securities of a Person pursuant to an effective registration statement under the
U.S. Securities Act of 1933, as amended, and, in the case of an offering in any other jurisdiction,
a widely distributed underwritten offering of Equity Securities of a Person in which both retail
and institutional investors are eligible to buy in accordance with the applicable securities laws
of such jurisdiction.

          “Public Official or Entity” means (i) an officer, employee, agent or representative of any
government or military; (ii) any department, agency, corporate entity, instrumentality or political
subdivision of any government or military; (iii) any person or commercial entity acting in an
official capacity for or on behalf of any government or military; (iv) any candidate for political
office, any foreign political party or any official of a foreign political party; or (v) any
officer, employee, agent or representative of any public international organization.

          “Redemption Notice” means that certain redemption notice with respect to the Series A
Preferred Shares held by Dynasty and Swift Rise.

          “Regulation 10” means the Regulations Regarding the Merger and Acquisition of Chinese Domestic
Enterprises by Foreign Investors jointly promulgated by the Ministry of Commerce, the State-owned
Assets Supervision and Administration Commission of the State Council, the State Administration of
Taxation, the State Administration for Industry and Commerce, the China Securities Regulatory
Commission and the State Administration of Foreign Exchange of the PRC which came into effect on 8
September 2006.

          “Representatives” means with respect to any Person, such Person’s directors, officers,
Employees, agents, Affiliates, partners, counsel, legal and financial advisers, accountants,
consultants, controlling persons, prospective investors and prospective sources of capital.

          “RMB” means the Renminbi, the lawful currency of the PRC.

          “Second Amended and Restated Registration Rights Agreement” means an amended and restated
registration rights agreement to be entered into among Aegis, Chaview, the Founder and the Company,
substantially in the form set forth in Exhibit A hereto .

9

 

          “Second Amended and Restated Shareholders Agreement” means an amended and restated
shareholders agreement to be entered into among Aegis, the Founder, Merry Circle, Honour Idea,
Chaview and the Company, substantially in the form set forth in Exhibit B hereto.

          “Securities Act” means the United States Securities Act of 1933, as amended, and the rules and
regulations of the Securities and Exchange Commission (U.S.) promulgated thereunder, all as amended
from time to time.

          “Series A Preferred Shares” means the Series A preferred shares, par value US$0.0001 per
share, of the Company.

          “Shares” means, collectively, the Ordinary Shares and the Series A Preferred Shares and any
and all other shares in the capital of the Company or the IPO Vehicle from time to time.

          “Subsidiary” means, with respect to any Person, any entity which such Person controls,
directly or indirectly. In respect of the Group Companies, means any Person which the Company, BVI
Sub, BVI Sub II, HK Sub, WFOE or each Domestic Company, as the case may be, controls, directly or
indirectly.

          “Swift Rise” means Swift Rise International Limited, a company incorporated under the Laws of
the British Virgin Islands with its registered office situated at P.O. Box 957, Offshore
Incorporations Centre, Road Town, Tortola, British Virgin Islands.

          “Tax” means any form of taxation (including any value added, excise, use, personal property,
use and occupancy, business and occupation, mercantile, real estate, payroll, franchise or capital
gains tax), estate duty, stamp duty, customs duty, deduction, withholding, duty, impost, levy or
fee or charge levied, collected, withheld or assessed by any Government Authority and any interest,
penalty, surcharge or fine in connection therewith or any other measure of tax.

          “Transaction Documents” means this Agreement, the Second Amended and Restated Shareholders
Agreement, the Second Amended and Restated Registration Rights Agreement and the Amended Articles.

          “U.S.” means the United States of America.

          “US$” means the United States dollar, the lawful currency of the U.S.

          “U.S. GAAP” means U.S. generally accepted accounting principles, consistently applied
throughout the specified period and in the immediately prior comparable period.

          “WFOE”
means Nanning Jetlong Technology Co., Ltd.
, a wholly-foreign owned enterprise
established under the Laws of the PRC and a wholly owned subsidiary of HK Sub.

10

 

          “2009 Financial Statements” means the consolidated financial statements of the Company for the
year ended 31 December 2009 prepared in accordance with U.S. GAAP and audited by one of the “big
four” international accounting firms.

          “2010 Financial Statements” means the consolidated financial statements of the Company for the
year ended 31 December 2010 prepared in accordance with U.S. GAAP and audited by one of the “big
four” international accounting firms.

          “2010 Net Income” means the after tax net income on the 2010 Financial Statements after the
following adjustments:

	 	(i)	 	excluding any earnings obtained through or as the result of any
merger, amalgamation or other business combination between any other entity and
the Company or its Subsidiaries unless such merger, amalgamation or business
combination has been approved by the Board of the Company in advance;
	 
	 	(ii)	 	excluding any extraordinary item of material earnings obtained
by the Company or its Subsidiaries other than in their ordinary course of
business;
	 
	 	(iii)	 	excluding any extraordinary expenses;
	 
	 	(iv)	 	excluding expenses for share based compensation;
	 
	 	(v)	 	excluding any expenses incurred in connection with the Initial
Public Offering and the Company’s other financing transactions; and
	 
	 	(vi)	 	excluding any income or loss from operation of the PHK Group.

          1.2 Additional Definitions.

The following terms shall have the meanings set forth in the indicated section of this Agreement:

	 	 	 
	Defined Terms	 	Section Reference
	“Aegis”

	 	Preamble
	“Aegis – Company Option Event”

	 	12.7(a)(ii) 
	“Aegis – Dang Option Event”

	 	12.7(a)(i) 
	“Aegis Intention Notice”

	 	12.12(a) 
	“Aegis Offered Shares”

	 	12.12(a) 
	“Aegis Offeror”

	 	12.12(a) 
	“Aegis Put Option”

	 	12.7(a) 
	“Aegis Put Option Notice”

	 	12.7(a) 
	“Aegis Put Price”

	 	12.7(b) 
	“Agreement”

	 	Preamble
	“Agreement Provision”

	 	14.1(b) 
	“Audited Financial Statements”

	 	3.9(a)(i) 
	“Business”

	 	Recital (A)
	“Charm Accounts”

	 	3.9(c) 
	“Company”

	 	Preamble
	“Company Purchase Option”

	 	12.12 

11

 

	 	 	 
	Defined Terms	 	Section Reference
	“Company Purchase Option Exercise Period”

	 	12.12 
	“Company Purchased Shares”

	 	12.12 
	“Contractual Arrangements”

	 	Recital (B)
	“Disclosing Party”

	 	11.1 
	“Founder”

	 	Preamble
	“Founder Call Option”

	 	12.15(a) 
	“Founder Call Option Notice”

	 	12.15(a) 
	“Founder Call Price”

	 	12.15(a) 
	“Founder Loan Note”

	 	3.10(c) 
	“Founder Repurchase Agreement”

	 	3.10 
	“General Limitations”

	 	3.2(b) 
	“ICC Rules”

	 	13.2(a) 
	“Indemnity Amount”

	 	9.1(d) 
	“Lease”

	 	3.16(b) 
	“Leased Properties”

	 	3.16(c) 
	“Management Accounts”

	 	3.9(c) 
	“Merry Circle”

	 	Preamble
	“Minimum Claim Amount”

	 	9.1(a) 
	“Other Transaction Document Provision”

	 	14.1(b) 
	“Permitted Transferees”

	 	14.4(b) 
	“Redemption Notice”

	 	3.10 
	“Related Party”

	 	3.22(a) 
	“Relevant Buyer”

	 	12.7(a) 
	“SAFE”

	 	5.9(a) 
	“SAFE Registration”

	 	3.7(b) 
	“*****”

	 	*****
	“Subscribed Shares”

	 	Recital (F)
	“Subscription Price”

	 	2.1 
	“Tax Returns”

	 	3.13(a) 
	“Third Party Claim Amount”

	 	9.1(d) 
	“Voting Securities”

	 	12.16 

          1.3 Construction. Whenever used in this Agreement, except as otherwise expressly provided or
unless the context otherwise requires, any noun or pronoun shall be deemed to include the plural as
well as the singular and to cover all genders. Unless otherwise specified, words such as “herein,”
“hereof,” “hereby,” “hereunder” and words of similar import refer to this Agreement as a whole and
not to any particular section or sub-section of this Agreement, and references herein to “articles”
or “sections” refer to articles or sections of this Agreement. Unless otherwise specified,
references herein to the word “including” shall be deemed to be followed by words “without
limitation” or “but not limited to,” as applicable, or words of similar import. In the event that
any translated version of this Agreement differs from the English version, the English version
shall prevail. Whenever this Agreement refers to a number of days, such number shall refer to
calendar days unless Business Days are specified. Where any of the representations and warranties
is qualified in this Agreement or in the Schedule

12

 

by the expression “to the Company’s knowledge” or “as far as the Company is aware” or any similar
expression, such representation or warranty shall be deemed to include an additional statement that
it has been made after reasonable, diligent and careful enquiry. References to the “knowledge” of
the Company shall include the actual knowledge of the Founder. Provisions purporting to be an
obligation on the part of a Subsidiary or Affiliate of a Party who is not itself a party to this
Agreement shall be construed as an obligation on the part of the Party to procure the performance
of its Subsidiary or Affiliate.

ARTICLE II

SUBSCRIPTION OF SHARES

          2.1 Subscription of Shares. Subject to the terms and conditions in this Agreement, Aegis
agrees to subscribe for at Closing, and the Company agrees to issue and allot to Aegis at Closing,
the Subscribed Shares for an aggregate subscription price of Forty-nine Million Five Hundred Sixty
Thousand US Dollars (US$49,560,000) (the “Subscription Price”). The Subscribed Shares to be
subscribed by Aegis shall represent Seventeen and Seven-tenths Per Cent (17.70%) of the as
converted and fully diluted share capital of the Company immediately after Closing, including,
without limitation, any Ordinary Shares, Ordinary Share Equivalents and Ordinary Shares issuable
under the ESOP and with fractional shares rounded up, as set forth in the Capitalization Table
attached as Schedule 2 hereto.

          2.2 Closing. Subject to the satisfaction or waiver of all conditions to Closing set forth in
Article VI and Article VII, at the Closing Date:

          (a) the Company shall deliver and shall procure each of the relevant parties (other than
Aegis) to deliver to Aegis:

	 	(i)	 	certified copy of board resolutions of the
Company and written resolutions of all holders of Shares approving,
inter alia, (A) the execution and performance of all obligations under
the Transaction Documents to which the Company is a party, and such
other documents as may be required to be executed by the Company; (B)
the issuance and allotment of the Subscribed Shares for registration
and the entry of Aegis in the register of members of the Company; and
(C) the appointment of a person nominated by Aegis or its nominee as
director of the Company pursuant to the Second Amended and Restated
Shareholders’ Agreement;
	 
	 	(ii)	 	certificate(s) representing the Subscribed
Shares in the name of Aegis and/or its nominee duly issued by the
Company in accordance with its Articles of Association;
	 
	 	(iii)	 	copies, certified by a director or secretary
of the Company, of its register of members showing that Aegis and/or
its nominee has been registered as the holder of the Subscribed Shares;

13

 

	 	(iv)	 	copies, certified by the director/secretary of
the Company, of its register of directors showing that the person
nominated by Aegis or its nominee as director of the Company has been
registered as a director of the Company;
	 
	 	(v)	 	original or certified copy of Certificate of
Good Standing of the Company issued by the Companies Registry of the
Cayman Islands and dated 11 January 2010;
	 
	 	(vi)	 	original or certified copy of Certificate of
Incumbency of the Company issued by the Cayman Islands registered agent
of the Company dated 13 January 2010;
	 
	 	(vii)	 	the Second Amended and Restated Registration
Rights Agreement duly executed by all the parties thereto (except Aegis
or its nominee);
	 
	 	(viii)	 	the Second Amended and Restated Shareholders’ Agreement duly executed
by all the parties thereto (except Aegis or its nominee);
	 
	 	(ix)	 	list of Key Employees and copies of employment
contracts entered into by and between each Key Employee and a member of
the Group Company (with compensation information being concealed); and
	 
	 	(x)	 	written special resolutions of all shareholders
of the Company adopting the Amended Articles in accordance with
Section 6.7 hereof executed by all parties (except Aegis or its
nominee).

          (b) Aegis shall deliver and shall procure its nominee to deliver to the Company counterparts
of the Transaction Documents to which it is a party duly executed by Aegis and/or its nominee.

          (c) Aegis shall pay the Subscription Price to the Company by bank draft or by wire transfer of
immediately available U.S. dollar funds into the accounts designated by the Company. The Company
shall provide details of the designated accounts to Aegis in writing at least three (3) Business
Days prior to Closing.

          (d) Aegis shall deliver to the Company certified copy of the board resolutions of Aegis
approving the execution and performance of all obligations under this Agreement and the other
Transaction Documents to which it is a party and such other documents as may be required to be
executed by it hereunder.

14

 

ARTICLE III

REPRESENTATIONS AND WARRANTIES OF THE COMPANY, MERRY CIRCLE

AND THE FOUNDER

PART I

          The Company represents and warrants to Aegis the following as of the date of this Agreement,
and such representations and warranties shall be deemed to be made as of the Closing Date (if
different from the date of this Agreement), except as set forth on the Disclosure Schedule
attached hereto as Schedule 5 (the “Disclosure Schedule”), which exceptions shall be deemed to
modify the representations and warranties hereunder; provided that each representation or warranty
deemed to be made after the date of this Agreement shall be deemed to be made by reference to the
facts and circumstances existing at the date on which such representation or warranty is deemed to
be made (except that, for the avoidance of doubt, any representation or warranty that is expressed
to be made by reference to the facts and circumstances existing as at a specific date shall be made
by reference to the facts and circumstances existing as at such specific date); provided further,
that the Disclosure Schedule shall be updated and delivered to Aegis at least three (3) Business
Days before the Closing Date to reflect any new fact, circumstance or occurrence between the date
hereof and the Closing Date but any such update shall not be deemed to have modified any
representation or warranty made under this Part I of Article III.

          3.1 Organization.

          (a) Each of the Company and each other Group Company is a corporation duly organized and
validly existing under the Laws of its jurisdiction of incorporation and has full corporate power
and authority to execute and deliver this Agreement and each other Transaction Document to which it
is a party and to perform its obligations hereunder and thereunder and to consummate the
transactions contemplated hereby and thereby.

          (b) Each of the Company and each other Group Company has the full corporate power and
authority to conduct its business as and to the extent now conducted and to own, use and lease its
Assets and Properties. The Company and each other Group Company is duly qualified, licensed or
admitted to do business in each jurisdiction in which the ownership, use or leasing of its Assets
and Properties, or the conduct or nature of its business, makes such qualification, licensing or
admission necessary, except that the failure to be so qualified, licensed or admitted would not
result in a Material Adverse Effect.

          3.2 Authority.

          (a) The execution and delivery by the Company and each Group Company of this Agreement and
each other Transaction Document to which it is a party, and the performance by the Company and each
other Group Company of its obligations hereunder and thereunder, have been duly and validly
authorized by all necessary action of such Party (including all necessary corporate actions).

15

 

          (b) This Agreement, when executed and delivered by the Company , and each other Transaction
Document, when executed and delivered by the Company and each other Group Company that is a party
to such Transaction Document, will constitute a legal, valid and binding obligation, enforceable
against such Party in accordance with their terms, except as limited by applicable bankruptcy,
insolvency, reorganization, moratorium or other Laws affecting the rights of creditors generally
and subject to rules of law governing (and all limitations on) specific performance, injunctive
relief and other equitable remedies (the “General Limitations”).

          3.3 Valid Issuance of Subscribed Shares.

          (a) The Subscribed Shares, when issued and allotted at Closing, will be duly and validly
issued and allotted, fully paid and non-assessable, free and clear of all Encumbrances, and free of
restrictions or limitations on transfer other than restrictions on transfer under applicable Laws
and those set out in the Amended Articles and the Second Amended and Restated Shareholders
Agreement.

          (b) The Subscribed Shares owned by Aegis shall represent Seventeen and Seven-tenths Per Cent
(17.70%) of the as converted and fully diluted share capital of the Company immediately after
Closing including any Ordinary Shares, Ordinary Share Equivalents and Ordinary Shares issuable
under the ESOP and with fractional shares rounded up, as set forth in the Capitalization Table
attached as Schedule 2 hereto.

          (c) The register of members of the Company is evidence that the Ordinary Shares set forth on
such register of members as owned by Aegis are legally owned by Aegis.

          3.4 Capitalization. The authorized capital of the Company immediately prior to the
consummation of the transactions contemplated under the Redemption Notice and Founder Repurchase
Agreement consists or will consist of (i) 187,500,000 Ordinary Shares, par value US$0.0001 per
share, of which 50,000,000 are issued and outstanding and (ii) 17,500,000 Series A Preferred
Shares, par value US$0.0001 per share, of which 12,500,000 are issued and outstanding. Each of the
issued and outstanding Shares, are duly authorized, validly issued, fully paid and non-assessable.
The information set forth under “CAPITALIZATION TABLE – PRIOR TO REPURCHASE” in Schedule 2 hereto
is true and accurate. Except as set forth in Section 3.4 of the Disclosure Schedule and as
may be provided in the Transaction Documents, there are no outstanding Options, right of first
refusal, preemptive rights or other rights or agreements, either directly or indirectly, to
purchase, convert or otherwise acquire or issue any Equity Securities of the Company.

          3.5 Subsidiaries.

          (a) Section 3.5 of the Disclosure Schedule sets forth the name and the jurisdiction of
organization of each Subsidiary. Each such Subsidiary is a corporation duly organized and validly
existing under the Laws of its jurisdiction of incorporation, and has full corporate power and
authority to conduct its business as and to the extent now conducted or as

16

 

proposed to be conducted and to own, use and lease its Assets and Properties. Each Subsidiary
is duly qualified, licensed or admitted to do business in each jurisdiction in which it currently
conducts business and has all necessary licenses, franchises, concessions, consents,
authorizations, approvals, orders, certificates and permits of and from, and has made all necessary
declarations and filings with, all Government Authorities to own, use and lease its Assets and
Properties and to conduct business, except where the failure to be so qualified, licensed or
admitted and the lack of such licenses, franchises, concessions, consents, authorizations,
approvals, orders, certificates, permits and the failure to such declarations or filings would not
individually or in the aggregate result in a Material Adverse Effect. All filings and
registrations with the relevant PRC Government Authority required in respect of all Subsidiaries
which are incorporated under the Laws of the PRC have been duly and timely made in accordance with
the relevant PRC Laws, except for such failures that would not, individually or in the aggregate,
have a Material Adverse Effect. Neither the Company nor any other Group Company has any reason to
believe that any Government Authority is considering modifying, suspending or revoking any such
licenses, consents, authorizations, approvals, orders, certificates or permits and the Group
Companies and their Subsidiaries are in compliance with the provisions of all such licenses,
consents, authorizations, approvals, orders, certificates or permits in all material respects. The
Articles of Association and all other constitutional documents of each Group Company provided to
Aegis are true, complete and up-to-date.

          (b) Section 3.5 of the Disclosure Schedule lists for each Subsidiary of the Company
the amount of its authorized share capital, the amount of its outstanding share capital and the
record owners and beneficial owners, if different from the record owners, of such outstanding share
capital. All of the outstanding shares of share capital of each Subsidiary have been duly
authorized and validly issued, are fully paid and non-assessable, and, except the outstanding
shares of Domestic Companies, are owned, beneficially and legally, by the Company or its
Subsidiaries free and clear of all Encumbrances. There are no outstanding Options or other rights,
agreements, arrangements or commitments (other than those created by the Control Documents) to
which any Subsidiary of the Company is a party or by which such Subsidiary is bound relating to the
issued or unissued share capital or its equivalent or any security of any kind convertible into or
exchangeable for any equity interests of such Subsidiary, except for those under the Transaction
Documents.

          (c) Neither the Company, BVI Sub nor HK Sub has any Assets, tangible or intangible, or
Properties other than its interests in its Subsidiaries, except cash and short term investments.
In respect of any ownership interests held in a Subsidiary, (i) the Company and BVI Sub hold good
and valid title to such ownership interests free and clear of all restrictions on transfer or other
Encumbrances, other than those restrictions on transfer or other Encumbrances created by the
Transaction Documents, (ii) such ownership interest was acquired in compliance with all applicable
Laws, and (iii) there are no outstanding Options or rights for the purchase or acquisition from the
Company or another Subsidiary of such ownership interests, except for those under the Transaction
Documents.

          (d) Except in the case of prohibition imposed by PRC Laws, the Subsidiaries are not
prohibited, directly or indirectly, from making any payments, dividends or other distributions to
the Company or from making any other distribution on the Subsidiaries’ equity

17

 

interest or from transferring any of the Subsidiaries’ Assets and Properties to the Company.
Except in the case of prohibition imposed by PRC Laws, all dividends and other distributions
declared and payable upon the equity interest in the Subsidiaries to the Company may be converted
into foreign currency that may be freely transferred out of the PRC.

          3.6 No Conflicts. The execution and delivery by the Company and each of the other Group
Companies of this Agreement and each other Transaction Document to which it is a party does not,
and the performance by the Company and each of the Group Companies of their obligations under this
Agreement and such other Transaction Documents and the consummation of the transactions
contemplated hereby and thereby will not:

          (a) conflict with or result in a violation or breach of any of the terms, conditions or
provisions of the formation and/or constitutional documents of the Company, or any other Group
Company or any Subsidiary thereof;

          (b) subject to obtaining the consents, approvals and actions, making the filings and giving
the notices disclosed in Section 3.6 of the Disclosure Schedule, conflict with or result in
a violation or breach of any term or provision of any Law or Order applicable to the Company, or
any other Group Company or any of their respective Assets and Properties, except as would not
result in a Material Adverse Effect; or

          (c) (i) contravene, conflict with or result in a violation or breach of, (ii) constitute (with
or without notice or lapse of time or both) a default or result in a loss of benefit under, (iii)
require the Company, or any other Group Company to obtain any consent, approval or action of, make
any filing with or give any notice to any Person as a result or under the terms of, (iv) result in
or give to any Person any right of termination, cancellation, acceleration or modification in or
with respect to, (v) result in or give to any Person any additional rights or entitlement to
increased, additional, accelerated or guaranteed payments under, or (vi) result in the creation or
imposition of any Encumbrance upon the Company, or any other Group Company or any Subsidiary
thereof or any of their respective Assets and Properties under, any Contract or License to which
the Company, or any other Group Company is a party or under which any of their respective Assets
and Properties is bound, except as would not result in a Material Adverse Effect.

          3.7 Governmental Approvals and Filings.

          (a) Except as disclosed in Section 3.7 of the Disclosure Schedule, no consent,
approval, order, license, authorization or action of, or registration, qualification, designation,
declaration or filing with or notice to any Government Authority on the part of the Company, or any
other Group Company is required in connection with the execution, delivery and performance of this
Agreement or any other Transaction Document to which any of them is a party or the consummation of
the transactions contemplated hereby or thereby, or if any such approval, order, license,
authorization or action, registration, qualification, designation, declaration or filing is
required, the same has been obtained or made prior to the Closing Date.

          (b) The Founder and all other direct and indirect shareholders of the Company,

18

 

to the extent required by PRC Law, have completed the registration, as of the date hereof and the
Closing Date, as required under Circular 75 promulgated by the State Administration of Foreign
Exchange of the PRC (“SAFE Registration”) on 21 October 2005, titled “Notice Regarding Certain
Administrative Measures on Financing and Inbound Investments by PRC Residents Through Offshore
Special Purpose Vehicles” , effective as of 1 November 2005, or any successor rule or
regulation under PRC Laws.

 3.8 Books and Records. The Books and Records of the Company and the Subsidiaries as made
available to Aegis prior to the date hereof contain a true and complete record, in all material
respects, of all action taken at all meetings and by all written consents in lieu of meetings of
the shareholders, the boards of directors and any committees of the boards of directors of the
Company and each of the Subsidiaries. The share transfer ledgers and other similar records of the
Company and each of the Subsidiaries as made available to Aegis prior to the date hereof accurately
reflect all record transfers prior to the date hereof in the Shares of the Company and the
Subsidiaries.

          3.9 Financial Statements.

          (a) Prior to the date hereof, the Company has made available to Aegis true and complete copies
of the following audited financial statements:

               (i) the audited consolidated balance sheet of the Company and its Subsidiaries as of 31
December 2008 and the related audited consolidated statements of operations, shareholders’ equity
and cash flows for the fiscal year ended 31 December 2008 (collectively, the “Audited Financial
Statements”); and

               (ii) unqualified report from an independent registered public accounting firm in connection
with the Audited Financial Statements.

          (b) The financial statements referred to in subsection (a) above (i) were prepared in
accordance with the U.S. GAAP, (ii) fairly present, in all material respects, the consolidated
financial condition and results of operations of the Company and its consolidated Subsidiaries as
of the date thereof and for the period covered thereby, (iii) were compiled from the Books and
Records the Company and its Subsidiaries regularly maintained by their management and used to
prepare the financial statements of the Company and its Subsidiaries in accordance with the
principles stated therein; (iv) to the knowledge of the Company, have been prepared and comply with
the requirements of all relevant Laws and regulations in all material respects; (v) were prepared
on consistent bases and policies of accounting; and (vi) were not affected by any other unusual or
non-recurring material items that are not disclosed in the Audited Financial Statements.

          (c) Prior to the date hereof, the Company has made available to Aegis, true and complete
copies of the consolidated management accounts of the Company and its Subsidiaries for the 11 month
period ended 30 November 2009 (the “Management Accounts”, together with the Audited Financial
Statements, collectively, the “Charm Accounts”).

19

 

 3.10 Absence of Activities. Except as disclosed in Section 3.10 of the Disclosure
Schedule:

          (a) The Company, BVI Sub, BVI Sub II and HK Sub have no business operations and activities
other than their own formation, holding shares of the Subsidiaries, entering into this Agreement
and other Transaction Documents, carrying out the transactions as contemplated in the Transaction
Documents, the activities related to the Initial Public Offering and any activities incidental
thereto.

          (b) The Company does not have any Subsidiary other than BVI Sub and BVI Sub II. BVI Sub does
not have any Subsidiary other than HK Sub. HK Sub does not have any Subsidiary other than WFOE.

          (c) Except for the execution and delivery of this Agreement and the transactions to take place
pursuant hereto and to the other Transaction Documents on or prior to the Closing Date, neither the
Company, BVI Sub, BVI Sub II nor HK Sub has any material Liability other than any Liability under
(i) any Contract to which the Company, BVI Sub and/or HK Sub is bound made in relation to an
Initial Public Offering, (ii) a share subscription agreement dated as of 16 July 2008 by and among
the Company, Dynasty, Swift Rise and such other parties thereto, (iii) a share subscription
agreement dated as of 15 August 2008 by and among the Company, Chaview and such other parties
thereto, (iv) an amended and restated shareholders agreement dated as of 19 August 2008 by and
among the Company, Dynasty, Swift Rise, Chaview and such other parties thereto, (v) an amended and
restated registration agreement dated as of 19 August 2008 by and among the Company, Dynasty, Swift
Rise, Chaview and such other parties thereto, (vi) the Redemption Notice, (vii) a repurchase
agreement entered into among the Company, the Founder and Merry Circle as of even date herewith
(“Founder Repurchase Agreement”), (viii) the promissory note issued by the Company to Merry Circle
as of the Closing Date (“Founder Loan Note”), and (ix) the Chaview Documents.

          3.11 Absence of Changes. Except for (i) the execution and delivery of this Agreement and (ii)
the transactions to take place pursuant hereto and to (A) the other Transaction Documents, (B) the
Redemption Notice, (C) Founder Repurchase Agreement, (D) Founder Loan Note and (E) the Chaview
Documents, since 30 November 2009, there has not been any Material Adverse Effect or any event or
development which, individually or together with other such events, could reasonably be expected to
result in a Material Adverse Effect. Without limiting the foregoing, except as disclosed in
Section 3.11 of the Disclosure Schedule, there has not occurred since 30 November 2009:

          (a) any declaration, setting aside or payment of any dividend or other distribution in respect
of the Equity Securities of any Group Company, or any direct or indirect redemption, purchase or
other acquisition by any Group Company of any such Equity Securities of or any Option with respect
to any Group Company;

          (b) any authorization, issuance, sale or other disposition by any Group Company of any Equity
Securities of or Option with respect to each Group Company;

20

 

          (c) any material increase in the salary, wages or other compensation of any senior executive
officer of any Group Company;

          (d) (i) any incurrence by any Group Company of Indebtedness, or (ii) any voluntary purchase,
cancellation, prepayment or complete or partial discharge in advance of a scheduled payment date
with respect to, or waiver of any right of any Group Company under, any Indebtedness of or owing to
any Group Company, except the incurrence of accounts payable in the ordinary course of business of
the Group Companies;

          (e) any physical damage, destruction or other casualty loss (whether or not covered by
insurance) affecting any of the plant, real or personal property or equipment of any Group Company
that would result in a Material Adverse Effect;

          (f) any material change in (i) any accounting, financial reporting, credit, allowance or Tax
practice or policy of the Company or any Subsidiary, or (ii) any method of calculating any bad
debt, contingency or other reserve of any Group Company for accounting, financial reporting or Tax
purposes, or any change in the fiscal year of any Group Company, unless otherwise made pursuant to
any change to the applicable Law or accounting guidance;

          (g) any write-off or write-down of or any determination to write off or write down any of the
material Assets and Properties of any Group Company;

          (h) any acquisition or disposition of, or incurrence of an Encumbrance on, any Assets and
Properties of any Group Company with a value exceeding One Million U.S. Dollars (US$1,000,000)
(excluding any Investment Assets to be acquired by any Group Company as a result of the Group
Companies’ advertising business cooperation with Dragon TV  and Tianjin Satellite TV);

          (i) any (i) amendment of the Articles of Association or other constitutional documents of any
Subsidiary other than any amendment in connection with the transactions contemplated hereby, (ii)
recapitalization, reorganization, composition, liquidation or dissolution of any Group Company,
other than the Change of Nominees, (iii) material merger or other business combination involving
any Group Company with any other third party, or (iv) any Bankruptcy Event with respect to any
Group Company;

          (j) any (i) entering into, material amendment, modification, termination (partial or complete)
or granting of a waiver under or giving any consent with respect to (x) any Contract which is
required to be disclosed in Schedule 3.19(a) of the Disclosure Schedule; or (y) any License held by
any Group Company, other than the Change of Nominees, or (ii) granting any power of attorney out of
the ordinary course of business;

          (k) capital expenditures or commitments for additions to property, plant or equipment of the
Company and the Subsidiaries constituting capital assets that in the aggregate exceed One Million
U.S. Dollars (US$1,000,000);

21

 

          (l) any commencement or termination by the Company or any Subsidiary of any line of business
(except (i) 3G cellular network-related advertising business activity, and (ii) any cooperation
with China Film Group with respect to advertising business activity);

          (m) any transaction by the Company or any Subsidiary with the Founder or any Representative of
the Founder with a value exceeding One Hundred Thousand U.S. Dollars (US$100,000) annually; or

          (n) any entering into of a Contract to do or engage in any of the foregoing after the date
hereof.

          3.12 No Undisclosed Liabilities. Except as reflected or reserved against in the balance sheet
included in the Charm Accounts or in the notes thereto, there are no Liabilities against the
Company or any Subsidiary or any of their respective Assets and Properties, other than Liabilities
which, individually or in the aggregate, are not material to the Business or Condition of the
Company or any Subsidiary.

          3.13 Taxes.

          (a) Each Group Company has filed all Tax returns, statement, reports and forms (including
estimated Tax returns and reports and information returns and reports) (“Tax Returns”) that it was
required to file in accordance with all applicable Laws. All such Tax Returns were true, correct
and complete in all material respects and not misleading for the purpose of such Tax Returns. All
Taxes which have become due and payable by each Group Company and each of their Subsidiaries
(whether or not shown on any Tax Return) have been fully paid. There are no security interests on
any of the Assets and Properties of any Group Company or any of their Subsidiaries that arose in
connection with any failure (or alleged failure) to pay any Tax other than as would not result in a
Material Adverse Effect.

          (b) Each Group Company has withheld and paid all Taxes required to have been withheld and
paid in connection with amounts paid or owing to any Employee, creditor, independent contractor, or
other third party in accordance with applicable Law.

          (c) No Group Company is aware of any statement of deficiency, assessment of additional Taxes
or any claim or dispute regarding the Tax liability of any Group Company for any period for which
Tax Returns have been filed.

          (d) No Group Company is a party to any Tax allocation or sharing agreement.

          (e) As of the Closing, each Group Company has prepared and retained the contemporaneous
transfer pricing documentation in accordance with applicable Laws of the PRC.

          (f) Each Group Company has obtained all necessary approvals for Tax incentives or preferential
treatments for which it is entitled to pursuant to applicable Laws and

22

 

regulations and such approvals have not been expired, revoked or terminated by the relevant
Government Authority.

          3.14 Legal Proceedings.

          (a) There are no Actions or Proceedings pending or, to the best knowledge of the Company,
threatened, against any Group Company or any of their respective Assets and Properties.

          (b) There are no Orders outstanding against any Group Company.

          (c) None of the Group Companies nor any of its directors, officers, or employees has by any
act or default committed: (i) any criminal or unlawful act in connection with the Business of the
Company; (ii) any breach of trust in relation to the Business or affairs of the Company; and (iii)
any breach of statutory duty or any tortious or fraudulent act which could entitle any third party
to terminate any contract to which any Group Company is a party or could lead to a claim against
Group Companies for damages, compensation or any injunction, except that any such act or breach
would not result in a Material Adverse Effect.

 3.15 Compliance With Laws and Orders.

          (a) None of the Group Companies or the Founder is, or has received any notice that it is, in
violation of or in default under any Law or Order applicable to any Group Company or any of their
respective Assets and Properties.

          (b) All transactions conducted by the Group Companies, the Founder and other relevant parties
involved to form the corporate structure of the Group as of the date hereof, including the various
transactions contemplated by the Control Documents, are in compliance with Regulation 10 or any
other applicable PRC Law in all material respects, and none of the Group Companies is, or has
received any notice that it is, in violation of or in default under Regulation 10 or any other
applicable PRC Law.

          3.16 Real Property.

          (a) The Group Companies have a valid and subsisting leasehold estate in and the right to quiet
enjoyment of the real properties leased by them for the full term of the lease thereof except as
would not have a Material Adverse Effect.

          (b) Each Group Company has delivered to Aegis prior to the execution of this Agreement true
and complete copies of all leases (each, a “Lease”) that are material to the Business (including
any amendments and renewal letters) and, to the extent reasonably available.

          (c) In the case of each of the leased properties occupied by any Group Company under a Lease
(collectively, “Leased Properties”):

23

 

	 	(i)	 	the Lease is good, valid and subsisting and not void or voidable or
otherwise liable to forfeiture or to be terminated earlier than the
term stated in the Lease.
	 
	 	(ii)	 	the Group Company has paid on the due dates for
payment and has at all times duly and properly observed and performed
all of the lessor’s covenants, terms, obligations and conditions
contained in the Lease, and has received no complaint regarding any
alleged breach of any of such covenants, terms, obligations and
conditions, except any non-compliance that would not result in a
Material Adverse Effect.
	 
	 	(iii)	 	there are no outstanding claims, disputes,
complaints, notices, orders or proceedings relating to or affecting the
Leased Property.
	 
	 	(iv)	 	all Laws, statutes and subsidiary legislation
regarding the Group Company’s use of the Leased Property have been
complied with and all consents, licences or permits required thereunder
have been obtained and any conditions or restrictions imposed by such
consents, licences or permits have been observed and performed, except
any non-compliance that would not result in a Material Adverse Effect.

          3.17 Tangible Personal Property; Investment Assets. Except as would not have a Material
Adverse Effect:

          (a) The Group Companies are in possession of and have good title to, or have valid leasehold
interests in or valid rights under Contract to use, all machinery, equipment, furniture, fixtures,
vehicles and other properties and assets material for the conduct of the Business of the Group
Companies, including all such property on the balance sheet included in the Company’s Audited
Financial Statements and property acquired since 31 December 2008 (other than property disposed of
since 31 December 2008) in the ordinary course of business consistent with past practice. All such
property is free and clear of any Encumbrances and is in working order and condition.

          (b) Section 3.17 of the Disclosure Schedule describes each Investment Asset owned by
each Group Company on the date hereof. Except as disclosed in Section 3.17 of the Disclosure
Schedule, all such Investment Assets are owned by such Group Company free and clear of all
Encumbrances.

          3.18 Intellectual Property Rights. Each Group Company has interests in or right to use the
Intellectual Property disclosed in Section 3.18 of the Disclosure Schedule. Each Group
Company has all rights, titles and interests in or valid and binding rights under Contract to use
such Intellectual Property in connection with the Business. Other than the Intellectual Property
disclosed in Schedule 3.18, there is no other Intellectual Property material in the

24

 

conduct of the Business. Except as disclosed in Section 3.18 of the Disclosure Schedule,
(i) none of the Group Companies has granted to any Person the right to use the Intellectual
Property disclosed in Section 3.18 of the Disclosure Schedule, (ii) all registrations with
and applications to any Government Authority in respect of the Intellectual Property owned by the
Group Companies are valid and in full force and effect, (iii) each Group Company has taken
reasonable security measures to protect the secrecy, confidentiality and value of their trade
secrets, (iv) no Group Company is, or has received any notice that it is, in default (or with the
giving of notice or lapse of time or both, would be in default) under any Contract to use such
Intellectual Property, and (v) to the best knowledge of the Company, no such Intellectual Property
is being infringed by any other Person except as disclosed on Section 3.18 of the
Disclosure Schedule. None of the Group Companies has received notice that any Group Company has
infringed or is infringing any Intellectual Property of any other Person, and no claim is pending
or has been made to such effect that has not been resolved and, to the best knowledge of the
Company, no Group Company is infringing any Intellectual Property of any other Person, except as
would not result in a Material Adverse Effect.

 3.19 Contracts.

          (a) Except as set forth on Section 3.19(a) of the Disclosure Schedule and the
Transaction Documents, the Redemption Notice, Founder Repurchase Agreement, Founder Loan Note and
the Chaview Documents, neither any Group Company nor any Subsidiary is bound by:

               (i) any material Contract (x) providing for or relating to employment or the termination of
any Key Employee of the Company; and (y) providing for any obligation of any Group Company to make
payments, other than (i) in the ordinary course of business, (ii) any grant pursuant to the ESOP,
or (iii) any payment under the Company’s bonus schemes described under Section 3.24 of the
Disclosure Schedule to any Key Employee;

               (ii) any material Contract (other than the Transaction Documents) with any Person containing
any provision or covenant prohibiting or limiting the ability of the Company or any Subsidiary to
engage in any business activity or compete with any Person;

               (iii) any material partnership, joint venture, shareholders or other similar Contracts with
any Person (excluding any Contract entered into by any Group Company in connection with the
advertising business cooperation with Dragon TV  and Tianjin Satellite TV);

               (iv) any Contract relating to Indebtedness of any Group Company or to any preferred shares
issued by any Group Company, other than the incurrence of accounts payable in the ordinary course
of business of the Group Companies;

               (v) any material Contract relating to (x) the future disposition or acquisition of any Assets
and Properties and (y) any merger or other business combination;

               (vi) any material Contract between or among any Group Company, on the one hand, and the
Founder, on the other hand;

25

 

               (vii) any Contract (other than the Transaction Documents) that in any material respect, (x)
limits, or contains restrictions on, the ability of any Group Company to declare or pay dividends
on, to make any other distribution in respect of or to issue or purchase, redeem or otherwise
acquire its Equity Securities, to incur Indebtedness, to incur or suffer to exist any Encumbrance,
to purchase or sell any Assets and Properties, to change the lines of business in which it
participates or engages or to engage in any business combination or (y) require any Group Company
to maintain specified financial ratios or levels of net worth or other indicia of financial
condition; and

               (viii) any other Contract that requires the payment by or to any Group Company or any
Subsidiary of more than One Million Renminbi (RMB1,000,000) annually, except (x) any Contract (to
which any Group Company is a party or by which any Group Company is bound) made in the ordinary
course of business of the Group Companies; and (y) any Contract to which any Group Company is a
party or by which any Group Company is bound made in relation to the Initial Public Offering.

          (b) Each Contract required to be disclosed in Section 3.19(a) of the Disclosure
Schedule constitutes a legal, valid and binding agreement of the Group Companies who are parties to
such Contract, enforceable against them in accordance with its terms; and except as disclosed in
Section 3.19(b) of the Disclosure Schedule, none of the Group Companies is aware of, or has
received any notice that it is, in violation or breach of or default under any such Contract (or
with notice or lapse of time or both, would be in violation or breach of or default under any such
Contract).

          (c) The Control Documents:

               (i) have been duly authorized, executed and delivered by each of the Group Companies and the
Founder that is a party thereto and constitute a legal, valid and binding obligation of it,
enforceable against it in accordance with their terms, except as limited by General Limitations;

               (ii) have been effected in compliance with all applicable Laws and no consents, approvals,
authorizations, orders, registrations and qualifications by any Government Authority, other than
the registration of equity pledge under the Contractual Arrangements, are required in connection
with the Control Documents; and

               (iii) are not the subject of any action, claim, suit, demand, hearing, notice of violation or
proceeding seeking to restrain, enjoin or otherwise challenge any of the transactions contemplated
therein, except to the extent such would not, individually or in the aggregate, have a Material
Adverse Effect.

          The transactions contemplated by the Control Documents constitute binding transactions
completed by the parties to such Control Documents and such transactions are substantially
complete, effective and enforceable in accordance with the relevant terms and conditions of the
Control Documents other than the registration of equity pledge under the Contractual Arrangements.

26

 

          3.20 Licenses. The Group Companies and each of them validly hold all Licenses necessary to
the conduct of their Business. None of the Group Companies is in default under any such Licenses
in any material respect. Each License is valid and in full force and effect.

 3.21 Insurance.

          (a) Section 3.21 of the Disclosure Schedule lists all insurance policies currently in
effect and taken out by the Group Companies in connection with the Business, operations or
employees of any Group Company or affect or relate to the ownership, use or operation of any of the
Assets and Properties of any Group Company. Prior to the date hereof, the Company has made
available to Aegis true and complete copies of such insurance policies.

          (b) No premiums are due or have not been paid in relation to, and no Group Company has
received any notice of cancellation or termination in respect of, or is in default under, any
insurance policy currently in effect that insure the Business, operations or employees of any Group
Company or affect or relate to the ownership, use or operation of any of the Assets and Properties
of any Group Company.

          (c) All policies of insurance taken out in connection with the Business or Assets and
Properties of any Group Company are written in the name of such Group Company and are in full force
and effect; and such Group Company has not done or omitted to do or allowed anyone to do or not to
do anything which might render any of those policies void or voidable and has complied with all
conditions attached to them.

          (d) No claim under any policy of insurance taken out in connection with the Business or Assets
and Properties of any of the Group Companies is outstanding and, so far as the Company is aware,
there are no circumstances likely to give rise to such a claim.

 3.22 Related Party Transactions.

          (a) Except as disclosed in Section 3.22(a) of the Disclosure Schedule hereto, no
employee, officer, director or shareholder of the Company or any Subsidiary or any Affiliate of any
of them (a “Related Party”) or member of such Related Party’s immediate family, or any corporation,
partnership or other entity in which such Related Party is an officer, director or partner, or in
which such Related Party has significant ownership interests or otherwise controls, is indebted to
the Company, or any Subsidiary, nor is the Company or any Subsidiary indebted (or committed to make
loans or extend or guarantee credit) to any of them other than (i) for payment of salary for
services rendered not exceeding amounts equal to one month’s salary, (ii) reimbursement for
reasonable expenses incurred on behalf of the Company or the Subsidiary, and (iii) for other
standard employee benefits made generally available to all employees, which Indebtedness described
in clauses (i)-(iii) is incurred in the ordinary course of business consistent with past practice.

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          (b) Except as disclosed in Section 3.22(b) of the Disclosure Schedule, to the
knowledge of the Company, none of such persons has any direct or indirect ownership interest in any
firm or corporation with which the Company or any Subsidiary is affiliated or with which the
Company or any Subsidiary has a business relationship, or any firm or corporation that competes
with the Company or any Subsidiary, except that employees, officers, or directors of the Company
and its Subsidiaries and members of such Related Party’s immediately families may own shares in
publicly traded companies that may compete with the Company or any Subsidiary. No Related Party or
member of its immediate family is directly or indirectly interested in any material contract with
the Company or any Subsidiary.

 3.23 Employees; Labor Relations.

          (a) Section 3.23 of the Disclosure Schedule contains a list of the name of each
director and senior executive officer of the Group Companies at the date hereof, together with each
such person’s position or function.

          (b) Each Group Company has materially complied with all applicable Laws relating to the
employment of labor, including provisions thereof relating to wages, hours, housing funds, social
welfare, social insurance contribution and collective bargaining and none of such Group Company is
subject to any investigation or examination by any applicable Government Authority regarding the
employment of labor, including but not limited to matters relating to social welfare, employee
safety, housing funds and social insurance contribution.

          (c) No Group Company has entered into any Contract with any Employee or former Employee of any
Group Company which entitles any such person to a claim for or as a result of which such person
will become eligible for any bonus, retirement, severance, job security or similar benefit as a
result of the transactions contemplated by this Agreement or any other Transaction Document.

          (d) Each of the senior executive officers listed in Section 3.23 of the Disclosure
Schedule has entered into an employment agreement, non-competition agreement, and confidentiality
and proprietary information agreement with the Company or the Subsidiary.

          (e) The Company has reserved 7,500,000 Ordinary Shares, solely for the purpose of issuing
shares and granting options to Employees, advisors, officers, and directors of, and consultants to,
the Company pursuant to the ESOP. As of the date hereof, 7,487,521 Ordinary Shares are issuable
upon exercise of the outstanding stock options granted pursuant to the ESOP.

 3.24 Employee Benefits.

          (a) Section 3.24 of the Disclosure Schedule identifies and includes a brief
description of each Benefit Plan of each Group Company. Each Benefit Plan has been maintained in
compliance with its terms and with the requirements prescribed by any and all applicable Laws and
is fully funded.

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          (b) Each of the Group Companies has complied with all applicable Laws relating to any of the
Benefit Plans, including by making all required contributions and payments required to be made by
or on behalf of any Employees of the Group Companies to the relevant PRC Government Authority.

          3.25 Substantial Customers. Section 3.25 of the Disclosure Schedule lists the ten
largest customers of the Group Companies on the basis of revenues for services provided in the year
ended 30 September 2009.

          3.26 Accounts Receivable. Each of the accounts and notes receivable of each Group Company
reflected on the balance sheet included in the Company’s Audited Financial Statements, and all
accounts and notes receivable arising subsequent to 31 December 2008, (i) arose from bona fide
transactions in the ordinary course of business and are payable on ordinary trade terms, (ii) are
not subject to any valid set-off or counterclaim, (iii) are collectible in the ordinary course of
business consistent with past practice in the aggregate recorded amounts thereof, and (iv) are not
the subject of any Actions or Proceedings brought by or on behalf of any Group Company.

          3.27 Third Party Consents. No consent, waiver or approval to the performance by each Group
Company of each of its obligations under this Agreement and each other Transaction Document to
which it is a party or to the consummation of the transactions contemplated hereby and thereby as
is required under any Contract to which such Group Company is a party or by which any of its Assets
and Properties are bound.

          3.28 Brokers. All arrangements and discussions relating to this Agreement and the Transaction
Documents contemplated hereby and thereby have been carried out by the Company directly with Aegis
without the intervention of any Person on behalf of the Company in such manner as to give rise to
any valid claim by any Person against Aegis or the Company for a finder’s fee, brokerage commission
or similar payment.

          3.29 Anti-Corruption Compliance. The Company and its Affiliates, directors, officers,
employees and authorized agents are in compliance and shall continue to comply with applicable
Anti-Corruption Laws and shall not cause Aegis or its Affiliates to be in violation of any
applicable Anti-Corruption Law. The Company and its Affiliates, directors, officers, employees and
authorized agents have not and will not, directly or indirectly, pay, promise or offer to pay, or
authorize the payment of, any money or give any promise or offer to give, or authorize the giving
of anything of value, to a Public Official or Entity for purposes of unduly obtaining or retaining
business for or with, or directing business to, any person by (i) influencing any official act,
decision or omission of such Public Official or Entity; (ii) inducing such Public Official or
Entity to do or omit to do any act in violation of the lawful duty of such Public Official or
Entity; (iii) securing any improper advantage; or (iv) inducing such Public Official or Entity to
affect or influence any act or decision of another Public Official or Entity. The Company shall
ensure that no part of any payment, compensation, reimbursement or fee paid by Aegis pursuant to
this Agreement or otherwise will be used directly or indirectly as a corrupt payment, gratuity,
emolument, bribe, kickback or other improper benefit to a Public Official or Entity.

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          3.30 Prior Registration Rights. Except as provided in the Amended and Restated Registration
Rights Agreement between the Company, the Founder, Dynasty, Swift Rise and Chaview dated 19 August
2008, which is being amended by the Second Amended and Restated Registration Rights Agreement, or
in any Transaction Documents, neither the Company nor any of its Subsidiaries is under any
contractual obligation to register under the United States Securities Act of 1933, as amended, any
of its presently outstanding securities or any of its securities that may subsequently be issued.

          3.31 No State Assets. None of the assets of any Group Company constitutes state-owned assets
or is required to undergo any form of valuation under applicable Laws of the PRC governing the
transfer of state-owned assets prior to the consummation of the transactions contemplated herein or
in any of the other Transaction Documents.

 3.32 Insolvency.

          (a) No order has been made and no resolution has been passed for the winding up of, or a
provisional liquidator to be appointed in respect of, any Group Company and no petition has been
presented and no meeting has been convened for the purpose of winding up any Group Company. No
receiver has been appointed in respect of any Group Company; and

          (b) None of the Group Companies is insolvent or unable to pay its debts within the meaning of
the applicable legislation to which it is subject and none of the Group Companies has stopped
paying its debts as they fall due.

          3.33 Disclosure. Except as disclosed in Section 3.33 of the Disclosure Schedule, the
Company has provided Aegis and/or its Representatives with all the information reasonably requested
by Aegis and/or its Representatives to decide whether to subscribe for the Subscribed Shares.
There is no fact known to the Company that has not been disclosed herein or in any other agreement,
document or written statement furnished by the Company to Aegis and/or its Representatives in
connection with the transactions contemplated hereby which would have a Material Adverse Effect. No
representation or warranty contained in this Agreement, and no statement contained in any recital,
Exhibit or Schedule hereto or in any certificate, list or other writing furnished to Aegis pursuant
to any provision of this Agreement (including without limitation the financial statements) contains
any untrue statement of a material fact or omits to state a material fact necessary in order to
make the statements herein or therein, in the light of the circumstances under which they were
made, not misleading. All financial projections, budgets and forecasts provided to Aegis and/or its
Representatives have been prepared using reasonable and customary assumptions.

PART IA

          Merry Circle and the Founder jointly and severally represent and warrant to Aegis the
following as of the date of this Agreement, and such representations and warranties shall be deemed
to be made as of the Closing Date (if different from the date of this Agreement), except as set
forth on the Disclosure Schedule which exceptions shall be deemed to modify the

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representations and warranties hereunder; provided that each representation or warranty deemed to
be made after the date of this Agreement shall be deemed to be made by reference to the facts and
circumstances existing at the date on which such representation or warranty is deemed to be made
(except that, for the avoidance of doubt, any representation or warranty that is expressed to be
made by reference to the facts and circumstances existing as at a specific date shall be made by
reference to the facts and circumstances existing as at such specific date); provided, further,
that, if there is any new fact, circumstance or occurrence between the date hereof and the Closing
Date, the Disclosure Schedule shall be updated and delivered to Aegis at least three (3) Business
Days before the Closing Date to reflect any new fact, circumstance or occurrence between the date
hereof and the Closing Date but any such update shall not be deemed to have modified any
representation or warranty made under this Part IA of Article III.

          3A.1 Organization.

          (a) Merry Circle is a company duly organized and validly existing under the Laws of the
British Virgin Islands and has full corporate power and authority to execute and deliver this
Agreement and each other Transaction Document to which it is a party and to perform its obligations
hereunder and thereunder and to consummate the transactions contemplated hereby and thereby.

          (b) Merry Circle has the full corporate power and authority to conduct its business as and to
the extent now conducted and to own, use and lease its Assets and Properties. Merry Circle is duly
qualified, licensed or admitted to do business in each jurisdiction in which the ownership, use or
leasing of its Assets and Properties, or the conduct or nature of its business, makes such
qualification, licensing or admission necessary, except that the failure to be so qualified,
licensed or admitted would not result in a Material Adverse Effect.

          3A.2 Authority.

          (a) The execution and delivery by Merry Circle of this Agreement and each other Transaction
Document to which it is a party, and the performance by Merry Circle of its obligations hereunder
and thereunder, have been duly and validly authorized by all necessary action of Merry Circle
(including all necessary corporate actions).

          (b) This Agreement, when executed and delivered by Merry Circle and the Founder, and each
other Transaction Document, when executed and delivered by Merry Circle and the Founder, will
constitute a legal, valid and binding obligation, enforceable against such Party in accordance with
their terms, except as limited by applicable bankruptcy, insolvency, reorganization, moratorium or
other Laws affecting the rights of creditors generally and subject to the General Limitations.

          (c) The Founder has the full power, right and capacity to execute, deliver and perform his
obligations under this Agreement and each other Transaction Document to which he is a party.

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          3A.3 No Conflicts. The execution and delivery by Merry Circle and the Founder of this
Agreement and each other Transaction Document to which it or he is a party does not, and the
performance by Merry Circle and the Founder of its or his obligations under this Agreement and such
other Transaction Documents and the consummation of the transactions contemplated hereby and
thereby will not:

          (a) conflict with or result in a violation or breach of any of the terms, conditions or
provisions of the formation and/or constitutional documents of Merry Circle; or

          (b) subject to obtaining the consents, approvals and actions, making the filings and giving
the notices disclosed in Section 3A.3 of the Disclosure Schedule, conflict with or result
in a violation or breach of any term or provision of any Law or Order applicable to Merry Circle or
the Founder except as would not result in a Material Adverse Effect; or

          (c) (i) contravene, conflict with or result in a violation or breach of, (ii) constitute (with
or without notice or lapse of time or both) a default or result in a loss of benefit under, (iii)
require Merry Circle or the Founder to obtain any consent, approval or action of, make any filing
with or give any notice to any Person as a result or under the terms of, (iv) result in or give to
any Person any right of termination, cancellation, acceleration or modification in or with respect
to, (v) result in or give to any Person any additional rights or entitlement to increased,
additional, accelerated or guaranteed payments under, or (vi) result in the creation or imposition
of any Encumbrance upon Merry Circle and the Founder or any of their respective Assets and
Properties under any Contract or License to which Merry Circle or the Founder is a party or under
which any of their respective Assets and Properties is bound, except as would not result in a
Material Adverse Effect.

          3A.4 Governmental Approvals and Filings.

          (a) Except as disclosed in Section 3A.4 of the Disclosure Schedule, no consent,
approval, order, license, authorization or action of, or registration, qualification, designation,
declaration or filing with or notice to any Government Authority on the part of Merry Circle or the
Founder is required in connection with the execution, delivery and performance of this Agreement or
any other Transaction Document to which any of them is a party or the consummation of the
transactions contemplated hereby or thereby, or if any such approval, order, license, authorization
or action, registration, qualification, designation, declaration or filing is required, the same
has been obtained or made prior to the Closing Date.

          (b) The Founder and all other direct and indirect shareholders of the Company, to the extent
required by PRC Law, have completed the SAFE Registration or any successor rule or regulation under
PRC Laws.

 3A.5 Conflict of Interests. Neither Merry Circle nor the Founder is on Closing, and whether
on its own account or in conjunction with or on behalf of any person, firm, or company, directly or
indirectly or whether as a shareholder, director, partner, agent or otherwise, carrying on or is
engaged or interested in any business which competes with the business carried on by any

32

 

member of the Aegis Group, the PHK Group or any Group Company in
the PRC at the date hereof or in any service of the same type or similar to or performs the same or
similar functions of any service provided by any member of the Aegis Group, the PHK Group or any
Group Company in the PRC at the date hereof save (A) that they may hold for investment up to Two
Per Cent (2%) of any class of securities of any publicly traded company and (B) for interests in
the Company and its Affiliates.

PART II

          (a) The Company hereby further acknowledges and agrees that no other information relating to
any of the Company and any of the other Group Companies of which Aegis has knowledge (actual or
constructive) and no investigation by or on behalf of Aegis shall prejudice any claim made by Aegis
in respect of the representations and warranties made by the Company herein or operate to reduce
any amount recoverable and it shall not be a defence to any claim against the Company that Aegis
knew or ought to have known or had constructive knowledge of any information relating to the
circumstances giving rise to such claim.

          (b) Merry Circle and the Founder hereby further acknowledge and agree that no other
information relating to any of Merry Circle and the Founder of which Aegis has knowledge (actual or
constructive) and no investigation by or on behalf of Aegis shall prejudice any claim made by Aegis
in respect of the representations and warranties made by Merry Circle and the Founder herein or
operate to reduce any amount recoverable and it shall not be a defence to any claim against Merry
Circle or the Founder that Aegis knew or ought to have known or had constructive knowledge of any
information relating to the circumstances giving rise to such claim.

          (c) Subject to Section 8 of this Agreement, Aegis shall be entitled to claim both
before and after Closing that any of the representations and warranties is or was untrue or
misleading or has or had been breached even if Aegis discovered or could have discovered on or
before Closing that the representations and warranties in question were untrue, misleading or had
been breached and Closing shall not in any way constitute a waiver of any of Aegis’ rights.

          (d) The rights and remedies of Aegis in respect of a breach of any of the representations and
warranties shall not be affected by Closing, by any investigation made by or on behalf of Aegis
into the affairs of the Group Companies, by the giving of any time or other indulgence by Aegis to
any person, by Aegis rescinding or not rescinding this Agreement, or by any other cause whatsoever
except a specific waiver or release by Aegis in writing; and any such waiver or release shall not
prejudice or affect any remaining rights or remedies of Aegis.

ARTICLE IV

REPRESENTATIONS AND WARRANTIES OF AEGIS

          Aegis hereby represents and warrants to the Company, Merry Circle and the Founder as of the
date hereof and as of the Closing Date as follows:

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          4.1 Organization. Aegis is duly organized and validly existing under the Laws of its
jurisdiction. It has full corporate power and authority to execute and deliver this Agreement and
each other Transaction Document to which it is a party, to perform its obligations hereunder and
thereunder and to consummate the transactions contemplated hereby and thereby.

          4.2 Authority. The execution and delivery by Aegis of this Agreement and each other
Transaction Document to which it is a party, and the performance by Aegis of its obligations
hereunder and thereunder, have been duly and validly authorized by all necessary action on the part
of Aegis. This Agreement has been duly and validly executed and delivered by Aegis and
constitutes, and upon the execution and delivery by Aegis of Transaction Documents to which it is a
party, such Transaction Documents will constitute, a legal, valid and binding obligation of Aegis
enforceable against it in accordance with each of its terms.

          4.3 No Conflicts. The execution and delivery by Aegis of this Agreement and each other
Transaction Document to which it is a party does not, and the performance by Aegis of its
obligations under this Agreement and such other Transaction Documents and the consummation of the
transactions contemplated hereby and thereby will not:

          (a) conflict with or result in a violation or breach of any of the terms, conditions or
provisions of the constitutional documents of Aegis;

          (b) conflict with or result in a violation or breach of any term or provision of any Law or
Order applicable to Aegis or any of its Assets and Properties; or

          (c) (i) conflict with or result in a violation or breach of, (ii) constitute (with or without
notice or lapse of time or both) a default under, (iii) require Aegis to obtain any consent,
approval or action of, make any filing with or give any notice to any Person (other than the
approval mentioned in Section 6.14 or any filing or notice pursuant to the rules of the
applicable stock exchange) as a result or under the terms of, or (iv) result in the creation or
imposition of any Encumbrance upon Aegis or any of its Assets or Properties under, any Contract or
License to which Aegis is a party or under which any of its Assets and Properties is bound.

          4.4 Governmental Approvals and Filings. No consent, approval or action of, filing with or
notice to any Government Authority on the part of Aegis is required in connection with the
execution, delivery and performance of this Agreement or any other Transaction Document to which
any of them is a party or the consummation of the transactions contemplated hereby or thereby.

          4.5 Brokers. All negotiations relative to this Agreement and the transactions contemplated
hereby have been carried out by Aegis directly with the Group Companies without the intervention of
any Person on behalf of Aegis in such manner as to give rise to any valid claim by any Person
against any Group Company for a finder’s fee, brokerage commission or similar payment.

          4.6 Offshore Transaction. Aegis acknowledges that the Subscribed Shares have not been and may
not be registered under the Securities Act, and that:

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          (a) at the time of Closing, Aegis is not a “U.S. Person” (as such term is defined in
Regulation S under the Securities Act) and is located outside the United States; and

          (b) it is acquiring the Subscribed Shares in an “offshore transaction” (as such term is
defined in Regulation S under the Securities Act).

          4.7 Knowledge. As at the date of this Agreement, Aegis has no knowledge of any Losses for
which Aegis will make a claim against the Company, the Founder or Merry Circle under Section 9.4 of
this Agreement.

ARTICLE V

CERTAIN COVENANTS

          5.1 Conduct of Business. The Company shall cause that between the date hereof and the Closing
Date, each Group Company and each Subsidiary shall conduct the Business only in the ordinary course
consistent with past practice. Without limiting the generality of the foregoing, between the date
hereof and the Closing Date, the Company shall cause each Group Company to (it being understood
that this Section 5.1 does not obligate the Company to procure the Group Company to do
anything other than conducting the Business in the ordinary course consistent with past practice):

          (a) use and cause each Subsidiary to use its best efforts to (i) preserve intact the present
business organization and reputation of each Group Company and the Subsidiaries in all material
respects, (ii) keep available (subject to dismissals and retirements in the ordinary course of
business consistent with past practice) the services of the present key officers, Employees and
consultants of each Group Company and the Subsidiaries, (iii) maintain the Assets and Properties of
each Group Company and the Subsidiaries material to the conduct of the Business in good working
order and condition, ordinary wear and tear excepted, (iv) maintain the goodwill of significant
customers, suppliers, and other Persons to whom any Group Company or any Subsidiary sells goods or
provides services or with whom the Company or any Subsidiary otherwise has significant business
relationships and (v) continue all current sales, marketing and promotional activities relating to
the business and operations of any Group Company and the Subsidiaries;

          (b) use and cause each Subsidiary to use best efforts to comply with and cause each Subsidiary
to comply with all Laws and Orders applicable to the business and operations of each Group Company
and the Subsidiaries, and reasonably promptly following receipt thereof to give Aegis copies of any
notice received from any Government Authority or other Person alleging any violation of any such
Law or Order.

          5.2 Access. Between the date of this Agreement and Closing, upon at least two (2) days’ prior
notice to the Company, the Company shall, and shall cause each Group Company and its Subsidiaries
and their respective Representatives to (a) afford the Representatives of Aegis and its Affiliates
designated by Aegis, during normal business hours,

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reasonable access at reasonable times to its officers, Employees, auditors, legal counsel,
properties, offices, plants and other facilities and to all books and records, (b) furnish Aegis
and such Affiliates with all financial, operating and other data and information as Aegis or such
Affiliate, through their respective Representative, may from time to time reasonably request, and
(c) afford Aegis and such Affiliate the opportunity to discuss the affairs, finances and accounts
of the Company and its Subsidiaries with the officers of the Company and its Subsidiaries from time
to time as Aegis or such Affiliate may reasonably request, and to make proposals, recommendations
and suggestions to the Company or its Subsidiaries relating to the business and affairs of the
Company or its Subsidiaries; provided that the Board of Directors of the Company shall have the
sole discretion to decide on such proposals, recommendations and suggestions after considering them
in good faith. Any costs incurred by Aegis in connection with the foregoing shall be borne by
Aegis. Notwithstanding the foregoing provisions, neither the Company nor any other Group Company
shall be obligated pursuant to this Section 5.2 to provide access to any of its information
which would be the subject of any confidentiality obligations owed to third parties and any
information which the Company can demonstrate is confidential to its business operations and which
would be detrimental to its competitive position in the marketplace if disclosed including without
limitation media buying rates, rebate structure, media and customer contract details and the CCTV
auction pricing mechanisms. For the avoidance of doubt, the Company shall not be entitled to
withhold information from Chaview.

          5.3 Regulatory and Other Approvals. The Company shall, and shall procure each other Group
Company, the Subsidiaries and the Founder to, as promptly as practicable (a) take all commercially
reasonable steps necessary or desirable to obtain all consents, approvals or actions of, make all
filings with and give all notices to Government Authorities or any other Person required of the
Company and the Founder, each other Group Company or any Subsidiary to consummate the transactions
contemplated hereby and by each other Transaction Document, including those described in
Section 3.7 of the Disclosure Schedule and (b) provide such other information and
communications to such Government Authorities or other Persons as Aegis or such Government
Authorities or other Persons may reasonably request in connection therewith. The Company, Merry
Circle and the Founder shall, and shall procure each other Group Company to provide prompt
notification to Aegis when any such consent, approval, action, filing or notice referred to in
subsection (a) above is obtained, taken, made or given, as applicable, and will advise Aegis of any
communications (and, unless precluded by Law, provide copies of any such communications that are in
writing) with any Government Authority or other Person regarding any of the transactions
contemplated by this Agreement or any other Transaction Document.

          5.4 Notice and Cure. The Company shall notify Aegis in writing (where appropriate, through
updates to the relevant schedule to this Agreement) of, and shall use all commercially reasonable
efforts to cure before Closing, any event, transaction or circumstance, as soon as reasonably
practicable after it becomes known to the relevant party, occurring after the date of this
Agreement and before the Closing Date, causes or will cause any covenant or agreement of the
Company under this Agreement to be breached or that renders or will render untrue any
representation or warranty of the Company contained in this Agreement as if the same were made on
or as of the date of such event, transaction or circumstance. No notice given pursuant to this
Section shall have any effect on the representations, warranties, covenants or

36

 

agreements contained in this Agreement for purposes of determining satisfaction of any
condition contained herein or shall in any way limit Aegis’s right to seek indemnity under Article
IX.

          5.5 Fulfillment of Conditions. The Company shall take all commercially reasonable steps
necessary or desirable and proceed diligently and in good faith to satisfy each condition to the
obligations of Aegis contained in this Agreement and shall not, and shall not permit any other
Group Company or any Subsidiary of any Group Company to, take or fail to take any action that could
reasonably be expected to result in the non-fulfillment of any such condition.

 5.6 [Reserved]

          5.7 Delivery of the 2009 Financial Statements.

          The Company shall deliver to Aegis a true and complete copy of the 2009 Financial Statements
within seven (7) Business Days from the date of issue of the 2009 Financial Statements.

 5.8 Retained Profits of Domestic Companies.

          Except as otherwise provided under Section 8.10 of the Second Amended and Restated
Shareholders Agreement, the Company, Merry Circle and the Founder agree to procure that no retained
profit shall be declared or distributed by the Domestic Companies pending the transfer under
Section 5.9(g).

          5.9 Post-Closing Covenants. It is a condition of Aegis entering into this Agreement to
subscribe for the Subscribed Shares:

          (a) The Founder shall submit to the State Administration of Foreign Exchange in the PRC
(“SAFE”) all necessary documents and information required to be submitted to SAFE under PRC Law to
complete amendment(s) to the SAFE Registration with respect to the change in the Founder’s
interests in the Company as soon as practically feasible after the Closing and no later than
fifteen (15) Business Days from the Closing Date;

          (b) The Company shall use its best efforts to procure that Hunan Heli Charm Business
Development Advertising Co., Ltd.  and Zhejiang Charm Advertising Co., Ltd.  stop using the
trade name “Charm” or  in their business names;

          (c) [Reserved]

          (d) The Company shall take all reasonably necessary steps to expand the operation of the WFOE
so that it can provide technical consulting services to the Domestic Companies pursuant to the
Control Documents including transferring certain officers and

37

 

Employees from Domestic Companies to the WFOE and causing the WFOE to hire additional qualified
employees, as necessary;

          (e) The Company shall use and shall procure each Group Company to use its best efforts to
maximize the tax efficiency of the Company and its Subsidiaries on a consolidated basis.

          (f) The Company shall complete registration of the transfer of the domain names listed in
Exhibit F with the relevant Chinese governmental agency as soon as practically feasible
after the Closing; and

          (g) Following the Closing, the Company shall within six (6) months from the Initial Public
Offering or if Initial Public Offering has not occurred by 31 December 2010, within six (6) months
from 31 December 2010 use their best efforts to: (i) fulfill all the legal requirements under
applicable Law (including PRC Law) for one or more direct or indirect wholly-owned Subsidiaries of
the Company to invest in or to carry out the same scope of business as the Domestic Companies; and
(ii) as soon as practicable thereafter and, if permitted by applicable Law and subject to approvals
from the relevant Government Authorities in the PRC and the agreements with third parties, procure
all or substantially all the business of the Domestic Companies be transferred to such wholly owned
Subsidiary of the Company at no additional cost to the Group Companies in accordance with all
applicable Laws (including PRC Law) to the effect that the Company will have full legal and
beneficial ownership of all the Domestic Companies or all or substantially all of the Business and
retained profits of the Domestic Companies. The Company and the Domestic Companies shall undertake
the above in consultation with Aegis and under the advice of one or more of the “Big 4”
international accounting firms such that the transactions are conducted so as to minimize any
exposure to taxation of any of the Group Companies in compliance with all applicable Laws.

     5.10 Priority. The Company shall not distribute (excluding the Declared Dividends to be paid
pursuant to Clause 8.10 of the Second Amended and Restated Shareholders Agreement) nor liquidate
assets to the Founder, Merry Circle or their respective Affiliates in their capacities as
shareholders of the Company when:

	 	(i)	 	Aegis exercises a put option pursuant to Section 12.7 of this Agreement; or
	 
	 	(ii)	 	any Aegis Indemnified Party makes a claim against the Company, the Founder,
Merry Circle or their respective Affiliates pursuant to Article IX of this Agreement
and, in both cases, when Aegis or such Aegis Indemnified Party (as the case maybe)
secures an actual judgment against the Company, the Founder, Merry Circle or their
respective Affiliates which is not paid

except to the extent that such distribution, payment or transfer is made for the sole purpose of
making payments to Aegis or such Aegis Indemnified Party (as the case maybe). The Parties hereby
acknowledge that the restrictions in this Section 5.10 shall expire on the earlier of an Initial
Public Offering or after a period of eighteen (18) months from the date of this Agreement.

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ARTICLE VI

CONDITIONS TO OBLIGATIONS OF AEGIS

          The obligation of Aegis to proceed with Closing is subject to the fulfillment, at or before
Closing, of each of the following conditions (all or any of which may be waived in whole or in part
by Aegis in its sole discretion):

          6.1 Representations and Warranties. Each of the representations and warranties made by the
Company, Merry Circle or the Founder in this Agreement and in each other Transaction Document shall
be true and correct in all material respects on and as of the Closing Date as though such
representation or warranty was made on and as of the Closing Date, except with respect to the
representation or warranty contained in Section 3.11, was made on a continuous basis from
the date hereof until the Closing Date.

          6.2 Performance. The Company, Merry Circle and the Founder shall have performed and complied
in all material respects with each agreement, covenant and obligation required by this Agreement
and each other Transaction Document to be so performed or complied with by it at or before Closing
and the Company, Merry Circle and the Founder shall have delivered a certificate to Aegis dated the
Closing Date, to such effect.

          6.3 Orders and Laws. There shall not be in effect on the Closing Date any Order or Law
restraining, enjoining or otherwise prohibiting or making illegal the consummation of any of the
transactions contemplated by this Agreement or any other Transaction Document.

          6.4 Regulatory Consents and Approvals. All consents, approvals and actions of, filings with
and notices to any Government Authority necessary to permit each of the Parties to perform its
obligations under this Agreement and each other Transaction Document to which it is a party and to
consummate the transactions contemplated hereby and thereby (a) shall have been duly obtained, made
or given, and (b) shall be in full force and effect, and all terminations or expirations of waiting
periods imposed by any Government Authority necessary for the consummation of the transactions
contemplated by this Agreement and each other Transaction Document shall have occurred.

 6.5 Opinions from Counsels.

          (a) Aegis shall have received from Maples and Calder, Cayman Islands counsel for the Company,
a legal opinion, dated as of the Closing Date, substantially in the form and to the effect of
Exhibit C hereto.

          (b) Aegis shall have received from Commerce and Finance Law Offices, PRC counsel for the Group
Companies, a legal opinion, dated as of the Closing Date, substantially in the form and to the
effect of Exhibit D hereto.

39

 

          6.6 Execution of Agreements. Each party to each Transaction Document (other than Aegis) shall
have executed and delivered each of the Transaction Documents to which it is a party which shall
each be on terms satisfactory to Aegis.

          6.7 Memorandum and Articles of Association. The Amended Articles, substantially in the form
set forth in Exhibit E hereto, shall have been duly adopted by all necessary actions of the
Company, and shall become effective immediately upon Closing.

          6.8 Corporate Approval. The respective boards of directors and shareholders of Merry Circle
and the Company shall have (i) approved the entry by such Parties into each Transaction Document to
which it is a party and the performance by such Parties of each of its obligations hereunder and
thereunder and (ii) taken such action as is required to effectuate the conditions set forth in
Section 6.7.

          6.9 Compliance Certificates. A certificate dated as of the Closing, signed on behalf of the
Company, certifying that the conditions set forth in Sections 6.1, 6.2 and
6.11 have been satisfied, shall have been delivered to Aegis. A certificate dated as of the
Closing, signed on behalf of Merry Circle and the Founder certifying that the conditions set forth
in Sections 6.1 and 6.2 have been satisfied, shall have been delivered to Aegis.

 6.10 [Reserved].

          6.11 No Material Adverse Change. Prior to and on the Closing Date, there shall have been no
Material Adverse Effect (which for the purpose of this Section 6.11 only but not otherwise
and to the extent that any effect or series of effects constituting such Material Adverse Effect
can be quantified, any effect or series of effects to the aggregate extent of more than Five
Million U.S. Dollars (US$5,000,000) (or its equivalence in other currency) shall be deemed to be
material).

          6.12 Due Diligence. The results of the legal, commercial, human resources, information
technology, tax and financial due diligence review on the Group Companies and the Business and
their respective affairs and conditions shall have been reasonably satisfactory to Aegis.

          6.13 Reassessment of Debtors’ Profile. The Company shall procure the Group Companies to
deliver the following to Aegis on or before Closing:

          (a) a summary aging report showing the aging of trade receivable balances of the Group
Companies that are overdue for a period of 180 days or more as at 30 September 2009; and

          (b) a report showing the subsequent settlement of trade receivable balances between 30
September 2009 and Closing.

          6.14 Aegis Group plc. The approval by the board of directors of Aegis Group plc and any other
subsidiary or Affiliate of Aegis Group plc (as Aegis may find applicable or

40

 

necessary) and final approval by the Chief Executive Officer of Aegis Group plc to the
transactions contemplated hereunder and under the Transaction Documents have been obtained.

          6.15 PHK JV Agreement. The parties to the PHK JV Agreement shall have duly executed and
delivered the PHK JV Agreement and BVI Sub II is not in breach of any provision thereunder.

          6.16 PHK Shareholders Agreement. The parties to the PHK Shareholders Agreement shall have
duly executed and delivered the PHK Shareholders Agreement and the Company, the Founder and BVI Sub
II are not in breach of any provision thereunder.

          6.17 Repurchase. The Company shall have repurchased from Merry Circle, Dynasty and Swift Rise
the Shares mentioned in Recital (E) according to the Redemption Notice and the Founder Repurchase
Agreement (as the case may be).

          6.18 Founder Loan Note. The Company shall have issued the Founder Loan Note to Merry Circle
in consideration of Merry Circle’s forbearance of immediate collection of the purchase price under
the Founder Repurchase Agreement.

          6.19 Consents and Releases.

          (a) Each of Chaview, Swift Rise and Dynasty shall have given its consent to the transactions
under this Agreement and provided releases of existing claims, in each case, to Aegis’s reasonable
satisfaction; and

          (b) Chaview shall have signed the Second Amended and Restated Shareholders Agreement.

ARTICLE VII

CONDITIONS TO OBLIGATIONS OF THE COMPANY

          The obligations of the Company, Merry Circle and the Founder to proceed with the Closing are
subject to the fulfillment, at or before the Closing, of each of the following conditions (all or
any of which may be waived in whole or in part by the Company, Merry Circle and the Founder in
their sole discretion):

          7.1 Representations and Warranties. Each of the representations and warranties made by Aegis
in this Agreement shall be true and correct in all material respect on and as of the Closing Date
as though such representation or warranty was made on and as of the Closing Date.

          7.2 Performance. Aegis shall have performed and complied in all material respect with each
agreement, covenant and obligation required by this Agreement to be so performed or complied with
by Aegis at or before the Closing.

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          7.3 Orders and Laws. There shall not be in effect on the Closing Date any Order or Law that
became effective after the date of this Agreement restraining, enjoining or otherwise prohibiting
or making illegal the consummation of any of the transactions contemplated by this Agreement.

          7.4 Regulatory Consents and Approvals. All consents, approvals and actions of, filings with
and notices to any Government Authority necessary to permit each of the Parties to perform its
obligations under this Agreement and to consummate the transactions contemplated hereby (a) shall
have been duly obtained, made or given, (b) shall not be subject to the satisfaction of any
condition that has not been satisfied or waived and (c) shall be in full force and effect, and all
terminations or expirations of waiting periods imposed by any Government Authority necessary for
the consummation of the transactions contemplated by this Agreement shall have occurred.

          7.5 Consents and Releases.

          (a) Each of Chaview, Swift Rise and Dynasty shall have given its consent to the transactions
under this Agreement and provided releases of existing claims, in each case, to the Company’s
reasonable satisfaction; and

          (b) Chaview shall have signed the Second Amended and Restated Shareholders Agreement.

ARTICLE VIII

SURVIVAL OF REPRESENTATIONS AND WARRANTIES

          8.1 Survival of Representations and Warranties.

          (a) All of the representations and warranties of the Parties contained in this Agreement and
all claims and causes of action with respect to such representations and warranties (whether in
contract, tort or otherwise) shall survive Closing.

          (b) Subject to Section 8.1(c), Section 8.1(d) and Section 8.1(e), all
of the representations and warranties of the parties contained in Article III and Article IV shall
terminate two (2) years after the Closing Date.

          (c) The representations and warranties in Sections 3.1, 3.2, 3.3,
3.4, 3.5, 3.6, 3.7, 3.9 (as such representations and
warranties under Section 3.9 solely relate to Taxes), 3.12 (as such representations and
warranties under Section 3.12 solely relate to Taxes), 3.13, 3A.1, 3A.2,
3A.3, 3A.4, 4.1, 4.2, 4.3 and 4.4 shall terminate
on the expiration of the statutory limitation period under the Laws of the applicable jurisdiction.

          (d) The representations and warranties in Section 3.15(b) shall terminate at the time
when not less than seventy five Per Cent (75%) of the total annual revenue of the Group

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is contributed by the business operation of the wholly-owned subsidiaries of the Company other
than through the Control Documents with the Domestic Companies or any other similar arrangement
with other non-wholly owned subsidiaries.

          (e) Section 8.1(b), Section 8.1(c) and Section 8.1(d) shall not apply
to any claim or cause of action with respect to any breach of the representations and warranties of
any of the Parties contained herein which (or the delay in discovery of which) is the consequence
of fraudulent, dishonest, deliberate, grossly negligent or reckless misstatement, concealment or
other fraudulent or international conduct by such party in breach or any of such Party’s directors
or officers or former directors or officers (who were involved in the negotiation of this
Agreement).

          (f) For the avoidance of doubt, if written notice of a claim has been given in respect of a
claim against any of the representations and warranties under this Agreement prior to the
expiration of the applicable representations and warranties, then the relevant representations and
warranties shall survive as to such claim, until such claim has been finally resolved.

          8.2 No Other Representations. Notwithstanding anything to the contrary contained in this
Agreement, it is the explicit intent of each Party hereto that the Company, Merry Circle and the
Founder are making no representation or warranty whatsoever, express or implied, at law or in
equity, whether under contract, tort or other applicable Law, in respect of the Business, any Group
Company or any Subsidiary, or any of their respective Assets and Properties, Liabilities or
operations, except those representations and warranties contained in Article III as qualified by
the Disclosure Schedules.

ARTICLE IX

INDEMNIFICATION

	9.1	 	General Indemnification.

          (a) Subject to Section 14.1(b), the Company shall indemnify the Aegis Indemnified
Parties and hold the Aegis Indemnified Parties harmless from and against any Losses as a result of
or arising out of:

	 	(w)	 	any breach by it of any representation or warranty contained in this
Agreement or in any Exhibit or Schedule hereto;
	 
	 	(x)	 	the non-fulfillment of or failure to perform any of its covenants or
agreements in this Agreement;
	 
	 	(y)	 	any event or circumstances set out in Schedule 6 (“Specific Event of
Indemnity”) notwithstanding any disclosure of such events or circumstances herein or
in the Disclosure Schedules (including any update of such Disclosure Schedules); or

43

 

	 	(z)	 	the enforcement of any indemnity under this Article IX(a),

provided however, that (i) no amount of indemnity shall be payable by the Company with respect to
any single claim, unless and until the Aegis Indemnified Parties have suffered, incurred or
sustained Losses in the aggregate exceeding One Hundred Fifty Thousand U.S. Dollars (US$150,000)
(“Minimum Claim Amount”), (ii) no amount of indemnity against any Losses shall be payable by the
Company to the extent that Aegis had been otherwise compensated for the same Losses arising from
the same cause of action giving rise to such Losses; and (iii) the maximum amount of
indemnification obligations shall be set forth in Section 9.1(c) below.

          (b) Subject to Section 14.1(b), the Founder and Merry Circle shall jointly and
severally indemnify the Aegis Indemnified Parties and hold the Aegis Indemnified Parties harmless
from and against any Losses as a result of or arising out of:

	 	(w)	 	any breach by any of them of any representation or warranty contained in
this Agreement or in any Exhibit or Schedule hereto;
	 
	 	(x)	 	the non-fulfillment of or failure to perform by Merry Circle or the
Founder of any of their covenants or agreements in this Agreement;
	 
	 	(y)	 	with respect to the Founder, any breach by him of the deed of
non-competition executed by him in favour of Aegis pursuant to the PHK JV Agreement;
or
	 
	 	(z)	 	the enforcement of any indemnity under this Article IX(b),

provided however, that (i) no amount of indemnity shall be payable by the Founder and Merry Circle
with respect to any single claim, unless and until the Aegis Indemnified Parties have suffered,
incurred or sustained Losses in the aggregate exceeding the Minimum Claim Amount, (ii) no amount of
indemnity against any Losses shall be payable by the Founder and Merry Circle to the extent that
Aegis had been otherwise compensated for the same Losses arising from the same cause of action
giving rise to such Losses; and (iii) the maximum amount of indemnification obligations shall be
set forth in Section 9.1(c) below.

          (c) The maximum amount of the aggregate indemnification obligations of the Company, the
Founder and Merry Circle under this Section 9.1 in respect of any Losses shall not exceed
the aggregate Subscription Price provided that the limitation contemplated hereby will not be
applicable with respect to (i) breaches by the Company of representations and warranties in
Sections 3.1, 3.2, 3.3 and 3.4; (ii) breaches by the Founder and
Merry Circle of representations and warranties in Sections 3A.1 and 3A.2; (iii) any
Specific Events of Indemnity; and (iii) instances of actual fraud.

          (d) For the avoidance of any doubt and without prejudice to the generality of the foregoing,
(A) if Aegis has exercised the Aegis Put Option and has received the full Aegis Put Price in
accordance with Section 12.7, the Aegis Indemnified Parties shall not be entitled to

44

 

seek indemnification under this Article IX other than on account of any Loss arising from any
claim, demand or action by any third party against any Aegis Indemnified Parties (including all
out-of-pocket expenses) (collectively, “Third Party Claim Amount”), and (B) if any Aegis
Indemnified Party has been indemnified for any Loss pursuant to this Section 9.1 (other
than Third Party Claim Amount) (collectively, “Indemnity Amount”) prior to Aegis’ exercise of Aegis
Put Option, the Aegis Put Price payable to Aegis upon its exercise of Aegis Put Option pursuant to
Section 12.7 for the breach, non-fulfillment, failure or event causing the same Loss shall
be reduced by the Indemnity Amount provided that this Section 9.1(d) shall not apply if any
claim for indemnification by or any indemnification of the Aegis Indemnified Parties is in respect
of breaches of representations and warranties in Sections 3.1, 3.2, 3.3,
3.4, 3.7, 3.15 and 3.22; (ii) any Specific Events of Indemnity;
(iii) instances of actual fraud; (iv) any breach of Article V; (v) any breach of Part I of Article
XII; and (vi) any claim by Aegis under Section 9.4.

          (e) Any indemnity as referred to in subsection 9.1(a) and subsection 9.1(b)
above shall be such as to place the Aegis Indemnified Party in the same position as it would have
been in had the cause for which such Aegis Indemnified Party is to be indemnified not occurred,
subject to subsection 9.1(d).

          (f) Subject to Section 14.1(b), Aegis shall indemnify and hold harmless the Company
from and against any Losses as a result of or arising out of (i) any breach of any representation
or warranty of Aegis contained in this Agreement or in any other Transaction Document or any
Exhibit or Schedule hereto or thereto, (ii) the non-fulfillment of or failure to perform any
covenant or agreement on the part of Aegis in this Agreement or in any other Transaction Document
or (iii) the enforcement of any indemnity under this Section 9.1(f) provided however that (i) no
amount of indemnity shall be payable by Aegis with respect to any single claim, unless and until
the Company has incurred or sustained Losses in the aggregate exceeding the Minimum Claim Amount;
and (ii) no amount of indemnity shall be payable by Aegis to the extent that the Company had been
otherwise compensated for the same Losses under this Agreement; and (iii) the maximum amount of the
indemnification obligations of Aegis hereunder in respect of any Losses shall not exceed the
aggregate of the amount of the Subscription Price provided that the limitation contemplated hereby
will not be applicable with respect to instances of actual fraud.

          (g) Any indemnity as referred to in subsection 9.1(f) above shall be such as to place
the Company in the same position as it would have been in had the cause for which the Company is to
be indemnified not occurred, subject to Section 9.1(f).

          9.2 Indemnification as Additional Remedy. The indemnification provided in this Article IX is
in addition and without prejudice to and not in substitution for any rights or remedy which a Party
may now or hereafter have or hold for performance and observance of the agreement, undertaking,
commitment, obligation, indemnity or covenant on the part of the other Party under or in connection
with this Agreement. For the avoidance of doubt, no Party may be compensated for the same Losses
under this Agreement as other Losses arising from the same cause of action or from the same event
or occurrence giving rise to such Losses.

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          9.3 No Consequential Damages.

          (a) Notwithstanding anything to the contrary in this Agreement, none of the Company, the
Founder nor Merry Circle shall be liable under this Agreement or with respect to the transaction
contemplated hereby for any consequential, exemplary, punitive, special, indirect or incidental
damages, or any multiple of damages or diminution of value, including, without limitation, loss of
profits or revenue (i) save for the purpose of indemnifying any Aegis Indemnified Party against any
claim or action from any third party if such third party’s claim includes any consequential,
exemplary, punitive, special, indirect or incidental damages, or any multiple of damages or
diminution of value and (ii) save any diminution of value of the Subscribed Shares as a result of
any breach by the Company hereunder which would not have occurred but for such breach and (iii)
save for the purpose of indemnifying any Aegis Indemnified Party against any compensation paid by
any Aegis Indemnified Party for the purpose of settling any claim for indemnity claims described in
clause (i) made by any third parties.

          (b) Notwithstanding anything to the contrary in this Agreement, Aegis shall not be liable
under this Agreement or with respect to the transaction contemplated hereby for any consequential,
exemplary, punitive, special, indirect or incidental damages, or any multiple of damages or
diminution of value, including, without limitation, loss of profits or revenue (i) save for the
purpose of indemnifying the Company against any claim or action from any third party if such third
party’s claim includes any consequential, exemplary, punitive, special, indirect or incidental
damages, or any multiple of damages or diminution of value and (ii) save for the purpose of
indemnifying the Company against any compensation paid by the Company for the purpose of settling
any claim for indemnity claims described in clause (i) made by any third parties.

          9.4 Tax

          (a) Subject as hereinafter provided, the Company shall indemnify Aegis (at the election of
Aegis, for itself, its Affiliates and as trustee for its successors in title) against:

	 	(i)	 	any Tax liability, if any, of the Company or any
party other than Aegis arising from the transfer of or the issue of the
Subscribed Shares by the Company to Aegis;
	 
	 	(ii)	 	any Tax liability, if any, of the Company arising
from the repurchase of shares by the Company described in Section
6.17; and
	 
	 	(iii)	 	all Losses which are incurred by Aegis or any of
its Affiliates or the Group Companies in connection with any of the
matters referred to in this Section 9.4(a) or in taking or
defending any action under the covenants contained in this Section
9.4(a) (including, without prejudice to the generality of the
foregoing, all legal and other professional fees and disbursements).

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     (b) Merry Circle and Founder shall indemnify Aegis (at the election of Aegis, for itself,
its Affiliates and as trustee for its successors in title) against any Losses which are
incurred by Aegis or any Group Companies as a result of any Taxes, whether income, capital or
otherwise, arising from the Founder’s ownership, operation or management of the Group
Companies.

ARTICLE X

TERMINATION AND AEGIS’ RIGHTS TO RESCIND THIS AGREEMENT

          10.1 Termination. Prior to the Closing, this Agreement may be terminated, and the
transactions contemplated hereby may be abandoned:

          (a) by mutual written agreement of the Parties;

          (b) by the Company, in the event of a material breach hereof by Aegis which is not cured
within thirty days following written notification thereof by the Company;

          (c) by Aegis, in the event of a material breach hereof by the Company and such event is not
cured within thirty days following written notification thereof by Aegis;

          (d) by Aegis, if there shall be any Law that makes consummation of the transactions
contemplated by this Agreement or any other Transaction Document illegal or otherwise prohibited or
if consummation of the transactions contemplated by this Agreement or any other Transaction
Document would violate any Order;

          (e) by Aegis, if the Company, Merry Circle, the Founder or any other Group Company has become
subject to a Bankruptcy Event; or

          (f) at any time after 15 February 2010 by Aegis, upon notification to Merry Circle, or by
Merry Circle, upon notification to Aegis.

          10.2 Effect of Termination and Survival. If this Agreement is validly terminated pursuant to
Section 10.1, this Agreement shall forthwith become null and void, and there shall be no
further liability or obligation on the Parties (or any of their respective Representatives);
provided, that any right, provision or obligation of this Agreement that by its nature should
survive thereafter shall survive following any such termination. Notwithstanding any other
provision in this Agreement to the contrary, upon any termination of this Agreement pursuant to
Section 10.1, the Company, Merry Circle and the Founder shall remain liable to Aegis for
any breach of this Agreement by the Company, Merry Circle or the Founder existing at the time of
such termination, and Aegis shall remain liable to the Company for any breach of this Agreement by
Aegis existing at the time of such termination, and the Company or Aegis may seek such remedies in
accordance with Article XIII with respect to any such breach as are provided in this Agreement or
as are otherwise available at Law or in equity.

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ARTICLE XI

COVENANTS RELATED TO CONFIDENTIALITY

          11.1 Confidentiality. Each Party who has received Confidential Information from another Party
(such other Party, the “Disclosing Party”) undertakes that neither it or any of its Representatives
nor any Representative of any of its Affiliates shall reveal to any other Person such Confidential
Information without the prior written consent of the Disclosing Party, provided that, such
undertaking shall not apply to:

          (a) disclosures of Confidential Information that is or has become generally available to the
public other than as a result of disclosure by or at the direction of such Party or its
Representatives or the Representatives of any Affiliate of such Party in violation of this
Agreement;

          (b) disclosures of Confidential Information by such Party to its Representatives to whom it is
necessary or appropriate for the transactions contemplated in this Agreement and other Transaction
Documents;

          (c) disclosures of Confidential Information to the extent necessary or required under any
applicable Law or the rules of any stock exchange or in connection with any judicial process
regarding any legal action, suit or proceeding arising out of or relating to this Agreement or any
other Transaction Document, after giving prior written notice to the Disclosing Party to the extent
practicable under the circumstances to the extent legally permissible, and subject to having
undertaken any reasonably available arrangements to protect confidentiality.

          (d) disclosure of Confidential Information to the Permitted Transferees and any partner or
investors in the Permitted Transferee; provided that, each of such Permitted Transferee agrees to
keep such information that is not publicly available strictly confidential; or

          (e) disclosure of Confidential Information to legal counsels, accountants and other
professionals subject to confidentiality obligations retained by the Parties for the purposes of an
Initial Public Offering.

          The obligations under this Section 11.1 shall (i) not prejudice, and be additional to,
the confidentiality obligations under any other written agreement entered into between Parties
hereto concerning the Confidential Information.

          11.2 Restriction on Announcements. Each Party shall, and shall cause each of its
Representatives and each Representative of each of its Affiliates, not to make any public
announcement about the subject matter of this Agreement or regarding the Company or any of its
business and operating plans from time to time, whether in the form of a press release or
otherwise, without first consulting with the other Parties and obtaining the other Parties’ written
consent to make such announcement, save as required by applicable Law or the rules of any stock
exchange on which such Party or any Affiliate of such Party is listed or registered.

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ARTICLE XII

PART 1

OTHER COVENANTS BY THE COMPANY, MERRY CIRCLE AND THE FOUNDER

The Company, Merry Circle and the Founder acknowledge that Aegis is relying on, among other
representations, warranties, undertakings, covenants and agreements made by them hereunder and
under other Transaction Documents, the covenants by them under Part 1 of this Article XII in
entering into this Agreement and the other Transaction Documents and such covenants shall survive
Closing. The covenants under Part 1 of this Article XII are additional to any other
representations, warranties, undertaking, covenants and agreements made by the Company, Merry
Circle and the Founder under this Agreement and other Transaction Documents.

The Company, Merry Circle and the Founder hereby severally but not jointly agree, covenant and
undertake with Aegis as follow:

 12.1 Initial Public Offering.

          (a) *****

          (b) The Company and the IPO Vehicle will not issue any Ordinary Shares or other Ordinary Share
Equivalent in the Initial Public Offering at a net price per share (after all

49

 

discounts, fees, commission and all other amounts payable by the Company or the IPO Vehicle in
relation to the Initial Public Offering) (i) of less than the price per Subscribed Share payable by
Aegis under this Agreement (subject to any adjustment as a result of any share split or
consolidation which may have happened in the meantime) or (ii) such that the valuation of the
Company or the IPO Vehicle based on such net price per share will be less than US$280,000,000
immediately prior to the Initial Public Offering.

 12.2 [Reserved].

 12.3 [Reserved].

 12.4 *****

 12.5 Restrictive Covenants by Merry Circle, Honour Idea and the Founder.

          (a) For so long as either (i) the Aegis Group holds not less than Five Per Cent (5%) of the
issued share capital of the Company or (ii) BVI Sub II and/or Affiliate(s) holds any share of PHK,
neither Merry Circle, Honour Idea, the Founder nor their respective Affiliates (excluding the Group
Companies and members of the PHK Group for the purpose of this Section 12.5(a)) will in the
PRC:

	 	(i)	 	either on their own account or in conjunction
with or on behalf of any person, firm or company, directly or
indirectly whether as a shareholder, director, partner, agent or
otherwise carry on or be engaged or interested in any business which
competes with the business carried on in the PRC by any member of the
Aegis Group, the PHK Group or any Group Company at the date hereof or
in any service of the same type or similar to or performs the same or
similar functions of any service provided in the PRC by any member of
the Aegis Group, the PHK Group or any Group Company in the PRC at the
date hereof save that each of them may hold (A) investment up to Two
Per Cent (2%) of any class of

50

 

	 	 	 	securities of any publicly traded company and (B) interests in the
Company and its Affiliates;
	 
	 	(ii)	 	directly or indirectly solicit, canvass or
approach or endeavor to solicit, canvass or approach any person, firm or
company who was provided with services by any member of the Aegis Group,
the PHK Group or any Group Company (as the case may be) at any time
during the previous six (6) months period with a view of offering to
such person, firm or company any service of the same type as or similar
to or perform the same or similar functions of any services provided in
the PRC by any member of the Aegis Group, the PHK Group or any Group
Company; and
	 
	 	(iii)	 	directly or indirectly solicit or entice away
or endeavor to solicit or entice away from any member of the Aegis
Group, the PHK Group or any Group Company any person under their
employment in any capacity with a view to inducing that person to leave
such employment and to act for another person in the same or a similar
capacity in relation to any services of the same type as or similar to
or perform the same or similar functions of any services provided in
the PRC by any member of the Aegis Group, the PHK Group or any Group
Company (as the case may be) as of the date hereof whether or not such
person would commit a breach of contract by reason of leaving such
employment.

          (b) Notwithstanding anything herein contained, the restrictions set out in Section
12.5(a)(iii) shall not apply to anything done or pursuant to any public advertisement of
employment to which an employee responds.

 12.6 Restrictive Covenants by the Company.

          (a) For so long as either (i) the Aegis Group holds not less than Five Per Cent (5%) of the
issued share capital of the Company directly or indirectly, or (ii) BVI Sub II and/or its
Affiliate(s) holds any share of PHK, the Company and the other Group Companies will not in the PRC:

	 	(i)	 	directly or indirectly solicit, canvass or
approach or endeavor to solicit, canvass or approach any person, firm or
company who was provided with services by any member of the Aegis Group
or the PHK Group (as the case may be) at any time during the previous
six (6) months period with a view of offering to such person, firm or
company any service of the same type as or similar to or perform the
same or similar functions of the services provided by any member of the
Aegis Group or the PHK Group in the PRC to such person, firm or company;
and

51

 

	 	(ii)	 	directly or indirectly solicit or entice away
or endeavor to solicit or entice away from any member of the Aegis
Group or the PHK Group any person under their employment in any
capacity with a view to inducing that person to leave such employment
and to act for another person in the same or a similar capacity in
relation to any services of the same type as or similar to or perform
the same or similar functions of any services provided in the PRC by
any member of the Aegis Group or the PHK Group (as the case may be) at
the date hereof whether or not such person would commit a breach of
contract by reason of leaving such employment.

          (b) Notwithstanding anything herein contained, the restrictions set out in Section
12.6(a) shall not apply to anything done or pursuant to (i) any open market client pitch
process involving any member of the Group companies, (ii) an approach by the client or prospective
client; provided that the Group company has received consent in writing to perform services for
such client from Aegis, and (iii) any public advertisement of employment to which an employee
responds.

          (c) In order to assist the Company to avoid any accidental and involuntary breach of the
provisions of Section 12.6(a), Aegis Media in the PRC agrees to share any non-confidential
information about its client roster in the PRC with the Company upon the Company’s prior written
request. In the event of any breach by the Company of the provisions of Section 12.6(a)
that comes to Aegis’ attention, Aegis shall provide written notice of such breach. The Company
shall be allowed for a period of thirty (30) days following receipt of written notice of a breach
to cure such breach, to the extent that such breach is curable, in consultation with a senior
executive made reasonably available to the Company. In the event that such breach is adequately
cured to Aegis’s reasonable satisfaction (it being noted that mere cessation of the breaching
activity shall not be deemed to be an adequate cure where Aegis has suffered other Losses as a
consequence; in such event, adequate cure may involve monetary restitution) within such thirty (30)
day period, the Parties agree that Aegis shall not be entitled to any further remedy for such
breach.

 12.7 Put Option.

          (a) If either:

	 	(i)	 	the Founder or Merry Circle is in breach of its
obligations under Sections 12.4 or 12.5 of this
Agreement; or Clauses 10.4 or 10.5 of the Second Amended and Restated
Shareholders’ Agreement or in breach of the deed of non-competition
executed by the Founder in favor of PHK and Posterscope Advertising
Limited and such breach is not cured by the Founder or Merry Circle
(where applicable) within thirty (30) days after receipt by the Founder
or Merry Circle (where applicable) of written notice of such breach
issued by Aegis (each an “Aegis-Dang Option Event”); or

52

 

	 	(ii)	 	(y) the Company is in material breach of any
provision under Sections 12.4(b) or 12.6 of this
Agreement, Clause 6.6.1 of the PHK JV Agreement, Clauses 10.4(b) or
10.6 of the Second Amended and Restated Shareholders’ Agreement or
Clause 4.2 of the PHK Shareholders’ Agreement or if the Company or
Media Port is in breach of Clause 6.5 or 6.6 of the PHK JV Agreement,
and such material breach is not cured by the Company within thirty
(30) days after the Company’s receipt of written notice of such
material breach issued by Aegis; or (z) the 2010 Net Income shall be
less than Nineteen Million U.S. Dollars (US$19,000,000) (each an
“Aegis-Company Option Event”). Upon the happening of an Aegis-Company
Option Event or an Aegis-Dang Option Event, the Founder and Merry
Circle, or the Company, as the case may be, shall immediately notify in
writing Chaview and Aegis of the happening of such event.

	 	 	 	Subject to Section 12.7(f) below, Aegis shall have the option (the
“Aegis Put Option”), but not the obligation, to require (i) the Founder, in
the case of an Aegis-Dang Option Event or (ii) the Company, in the case of an
Aegis-Company Option Event (the “Relevant Buyer”), to purchase from Aegis
such number of shares in the Company held by Aegis or its Affiliates as Aegis
may determine at the price per share equal to the price per share paid by
Aegis for the Subscribed Shares under this Agreement (subject to (i) any
adjustment as a result of any share split or consolidation which may have
happened in the meantime and (ii) any adjustment pursuant to Section
9.1(d)) (the “Aegis Put Option Notice”)

          (b) Subject to the terms and conditions of this Section 12.7, and in the event Aegis
exercises the Aegis Put Option by giving the Relevant Buyer notice in writing, Aegis or its
Affiliates shall transfer to the Relevant Buyer such number of shares in the Company to be
purchased by the Relevant Buyer according to the Aegis Put Option Notice, and the Relevant Buyer
shall pay to Aegis the consideration calculated as mentioned in Section 12.7(a) (the “Aegis
Put Price”) in U.S. Dollars in immediately available funds to such account as directed by Aegis.

          (c) In the event of Aegis exercising the Aegis Put Option, the sale and purchase of the shares
in the Company will be completed within (30) days after Aegis has given the Aegis Put Option Notice
to the Relevant Buyer and at the office of K&L Gates in Hong Kong or such other place as the
Relevant Buyer and Aegis may agree whereupon the Relevant Buyer will pay the Aegis Put Price
against the delivery by Aegis of the following:

	 	(i)	 	duly executed instruments of transfer and sold
notes (if applicable) in respect of the shares in the Company to be
sold in favour of the Relevant Buyer or its nominee together with
definitive share certificates thereof in the names of the relevant
transferor; and

53

 

	 	(ii)	 	half (1⁄2) share of any stamp duty or transfer
duty payable on the sale and purchase of the shares in the Company to
be sold.

          (d) To enable Aegis to exercise any of its rights under this Section 12.7, the Founder
will as soon as practicable but in any event before 31 March 2011 deliver a copy of the 2010
Financial Statements to Aegis.

          (e) In the event of Aegis exercising the Aegis Put Option, each of Aegis and the Relevant
Buyer shall be liable for its own share of the Tax (other than stamp duty) in relation to the
transfer of the Shares pursuant to this Section 12.7.

          (f) The Aegis Put Option, if not exercised prior to the Initial Public Offering, will lapse
upon the Initial Public Offering, save for the Aegis Put Option in respect of a breach of Clause
6.5 or 6.6 of the PHK JV Agreement, in which case such Aegis Put Option shall lapse on 1 July 2010
whether or not the Initial Public Offering has occurred.

 12.8 *****

 12.9 Board Seat.

          Prior to the Initial Public Offering and for so long as the Aegis Group holds not less than
10% of the issued share capital of the Company, Aegis will be entitled to nominate, appoint and
maintain at least one Director of the Company or (such additional number of Director(s) of the
Company commensurate to Aegis’ shareholding percentage in the Company). For avoidance of doubt,
Aegis’ rights to appoint Director pursuant to this Section 12.9 shall continue after the
Initial Public Offering. After the Initial Public Offering and for so long as Aegis holds not less
than Ten Per Cent (10%) of the issued share capital of the Company, Aegis will continue to be
entitled to nominate, appoint and maintain at least one Director of the Company.

54

 

 12.10 Repurchase.

          (a) If, at any time prior to the completion of an Initial Public Offering, upon the occurrence
of a Regulation 10 Violation Event, Aegis shall, at its sole discretion, have the right to demand
the Company repurchase all of the Shares held by Aegis for a consideration per share equal to the
original Subscription Price per Subscribed Share payable by Aegis under this Agreement (subject to
any adjustment as a result of any share split or consolidation which may have happened in the
meantime), plus any and all accrued but unpaid dividends on the Shares to be repurchased pursuant
to the foregoing. Aegis may exercise the foregoing right by sending a written request to the
Company and the Founder. The Company shall complete the repurchase within ninety (90) days after
the date of the receipt of such request.

          (b) For the purposes of this Section 12.10, each Party shall bear its own share of
Taxes arising from the consummation of transactions contemplated in this Section 12.10.

          (c) Unless previously exercised, the rights of Aegis under Sections 12.10(a) and 12.10(b)
shall cease upon the Initial Public Offering.

PART 2

OTHER COVENANTS BY AEGIS

Aegis acknowledges that the Company, Merry Circle and the Founder is relying on, among other
representations, warranties, undertakings, covenants and agreement made by Aegis hereunder and
under other Transaction Documents, the covenants by Aegis under Part 2 of this Article XII in
entering into this Agreement and the other Transaction Documents and such covenants shall survive
Closing. The covenants under Part 2 of this Article XII is additional to any other representations,
warranties, undertaking, covenants and agreements made by Aegis under this Agreement and other
Transaction Documents.

Aegis hereby covenants and undertakes with the Company, Merry Circle and the Founder as follow:

 12.12 Company’s Right of First Refusal

          (a) Prior to the Initial Public Offering, if Aegis or any of its Affiliates (“Aegis Offeror”)
wish to transfer all or part of its shares in the Company (the “Aegis Offered Shares”) and has
received a bona fide offer from the proposed transferee, the Aegis Offeror will deliver a written
notice (the “Aegis Intention Notice”) to the Company of its intention to transfer, together with a
copy of the offer, and the Company shall have an option (the “Company Purchase Option”) to purchase
the Aegis Offered Shares at the same price and on the same terms and conditions as the offer. The
Company may exercise the Company Purchase Option by giving written notice to the Aegis Offeror of
its intention to purchase the Aegis Offered Shares and stating

55

 

the number of the Aegis Offered Shares the Company would purchase (the “Company Purchased
Shares”) within thirty (30) days after receipt of the Aegis Intention Notice (the “Company Purchase
Option Exercise Period”). The failure of the Company to respond within the Company Purchase Option
Exercise Period shall be deemed to be an irrevocable waiver of the Company Purchase Option in
respect of such Aegis Intention Notice but without prejudice to the rights and obligations of Aegis
and the Company under this Section 12.12 regarding any future Aegis Intention Notice and
Company Purchase Option.

          (b) In the event of the Company exercising the Company Purchase Option, the sale and purchase
of the Company Purchased Shares will be completed at the office of K&L Gates in Hong Kong or such
other place as the Aegis Offeror and the Company may agree within (30) days after the Company has
given the notice to the Aegis Offeror according to Section 12.12(a) whereupon, against the
payment by the Company of the consideration mentioned in the Aegis Intention Notice, Aegis will
deliver or cause to be delivered to the Company:

	 	(i)	 	duly executed instruments of transfer and sold
notes (if applicable) in respect of the Company Purchased Shares in
favour of the Company or its nominee together with definitive share
certificates thereof in the names of the relevant transferor; and
	 
	 	(ii)	 	half (1⁄2) share of any stamp duty or transfer
duty payable on the sale and purchase of the Company Purchased Shares.

          (c) If the Company Purchase Option is not exercised during the Company Purchase Option
Exercise Period, the Aegis Offeror may sell the Aegis Offered Shares to the proposed transferee at
a price not less than, and on terms no more favourable than, that communicated in the Aegis
Intention Notice, provided that the transfer must be completed within thirty (30) days after the
expiration of the Aegis Purchase Option Exercise Period.

          (d) This Section 12.12 shall not apply to the transfer of any Share by Aegis or their
Affiliates to their respective Affiliates.

          (e) In the event of the Company exercising the Company Purchase Option, where applicable, each
of the Company and Aegis shall be liable for its own share of the Tax (other than stamp duty) in
relation to the transfer of the Aegis Offered Shares pursuant to this Section 12.12.

56

 

 12.13 *****

 12.14 Restrictive Covenants by Aegis.

          For so long as either (i) Aegis Group holds not less than Five Per Cent (5%) of the issued
share capital of the Company or (ii) BVI Sub II and/or its Affiliates holds any share in PHK, Aegis
Media in the PRC will not in the PRC:

	 	(i)	 	directly or indirectly solicit, canvass or
approach or endeavor to solicit, canvass or approach any person, firm
or company who was provided with services by any Group Company or any
member of the PHK Group at any time during the previous six (6) months
period with a view of offering to such Person any service of the same
type as or similar to or perform the same or similar functions of the
services provided by any Group Company or any member of the PHK Group
in the PRC to such person, firm or company.
	 
	 	(ii)	 	directly or indirectly solicit or entice away
or endeavor to solicit or entice away from any Group Company or any
member of the PHK Group any person under their employment in any
capacity with a view to inducing that person to leave such employment
and to act for another person in the same or a similar capacity in
relation to any services of the same type as or similar to or perform
the same or similar functions of any services provided in the PRC by
such Group Company or such member of the PHK Group as of the date
hereof whether or not such person would commit a breach of contract by
reason of leaving such employment.

          (b) Notwithstanding anything herein contained, the restrictions set out in Section
12.14(a) shall not apply to anything done under or pursuant to (i) any open market client pitch
process involving any member of the Aegis Group, (ii) an approach by the client or prospective
client; provided that Aegis has received consent in writing to perform services for such client
from the Company, (iii) the alignment of any global or Asia-Pacific regional client where
that alignment is initiated outside the PRC as between the applicable client and the global or
Asia-Pacific regional Aegis Media team respectively, and (iv) any public advertisement of
employment to which an employee responds. In the event that such alignment referred in clause
(iii) occurs, (A) Aegis agrees to give Charm prior notice of the alignment, and (B) Aegis and

57

 

Charm agree to review the application of this provision in respect of any relevant Asia-Pacific regional
clients after the first anniversary of this agreement and at each subsequent anniversary.

 12.15 Call Option.

          (a) If, before the Initial Public Offering, Aegis is in breach of its obligations under
Section 12.13(b) or Section 12.14, the Founder and/or the Company shall have the
option (the “Founder/Charm Call Option”), but not the obligation, to purchase from Aegis such
number of shares in the Company held by Aegis at the price per share equal to the price per
Subscribed Share payable by Aegis under this Agreement (subject to any adjustment as a result of
any split or consolidation which may have happened in the meantime), by notice in writing to Aegis
(the “Founder/Charm Call Option Notice”).

          (b) Subject to the terms and conditions of this Section 12.15, and in the event
the Founder and/or the Company exercises the Founder/Charm Call Option by giving Aegis the
Founder/Charm Call Option Notice, Aegis shall transfer to the Founder and/or the Company such
number of shares in the Company to be purchased by the Founder and/or the Company according to the
Founder/Charm Call Option Notice, and the Founder and/or the Company shall pay to Aegis the
Subscription Price per share equal to the price per Subscribed Share payable by Aegis under this
Agreement (subject to any adjustment as a result of any share split or consolidation which may have
happened in the meantime) (the “Founder/Charm Call Price”).

          (c) In the event that the Founder and/or the Company exercises the Founder/Charm Call
Option, the sale and purchase of such number of shares in the Company to be purchased by the
Founder and/or the Company according to the Founder/Charm Call Option Notice will be completed
within (30) days after the Founder and/or the Company has given the Founder/Charm Put Option Notice
to Aegis and at the office of DLA Piper in Beijing or such other place as the Founder and/or the
Company and Aegis may agree whereupon, against payment by the Founder and/or the Company of the
Founder/Charm Call Price, Aegis will deliver the following to the Founder and/or the Company:

	(i)	 	duly executed instruments of transfer and sold notes (if
applicable) in respect of the shares in the Company to be sold in
favour of the Founder and/or the Company or its nominee together with
definitive share certificates thereof in the names of the relevant
transferor; and

	(ii)	 	half (1/2) share of any stamp duty or transfer duty payable on the
sale and purchase of the shares in the Company to be sold.

          (d) In the event that the Founder and/or the Company exercises the Founder/Charm Call Option,
each of the Founder and/or the Company and Aegis shall be liable for its own share of the Tax
(other than stamp duty) in relation to the transfer of the Shares pursuant to this Section
12.15.

58

 

          (e) In the event that both the Founder and the Company wish to exercise the
Founder/Charm Call Option, the Founder shall have priority.

          (f) The Founder/Charm Call Option, if not exercised prior to the Initial Public Offering, will
lapse upon the Initial Public Offering.

 12.16 Standstill.

          Aegis agrees that, on or after the Initial Public Offering, the Aegis Group shall not acquire
securities entitled to vote generally for the election of directors of the Company or any other
securities convertible, exchangeable or exercisable for such securities (“Voting Securities”) which
would exceed, on a fully diluted basis, more than Twenty-five Per Cent (25%) of the Voting
Securities or submit an unsolicited proposal or offer to acquire same without the prior approval of
the board of directors of the Company.

PART 3

*****

ARTICLE XIII

GOVERNING LAW AND RESOLUTION OF DISPUTES

          13.1 Governing Law. This Agreement and any disputes, claims or controversies arising from,
related to or in connection with this Agreement shall be construed in accordance with the Laws of
Hong Kong, without regard to its conflict of laws principles.

13.2 Dispute Resolution Mechanism.

          (a) Any dispute arising out of or in connection with this Agreement shall be solely and
finally settled in accordance with the Rules of Arbitration of the International Chamber of
Commerce (the “ICC Rules”) by a single arbitrator appointed in accordance with the ICC Rules. The
parties agree that the award of the arbitrator shall be the sole and exclusive remedy between them
regarding any claims, counterclaims or issues presented to the arbitrator, irrespective of the
magnitude thereof.

          (b) The arbitration shall take place in Hong Kong or such other place as the Parties may
mutually agree in writing.

          (c) Any decision or award of the arbitral tribunal shall be final and binding upon the parties
to the arbitration proceeding. The Parties hereby waive to the fullest extent

59

 

permitted by law any rights to appeal or to review such award by any court or tribunal. The
Parties agree that the arbitral award may be enforced against the Parties to the arbitration
proceeding or their assets wherever they may be found and that a judgment on the arbitration award
may be entered in any court having jurisdiction over the Parties or their assets.

          (d) Notwithstanding anything herein contained, any Party shall be entitled to seek injunctive
relief, if possible, from any court of competent jurisdiction to protect its rights under this
Agreement pending the constitution of the arbitral tribunal pursuant to this Section 13.2.

          13.3 Performance Pending Dispute Resolution. Unless otherwise terminated in accordance with
the terms hereof, this Agreement and the rights and obligations of the Parties hereunder shall
remain in full force and effect during the pendency of the arbitration under Section 13.2.

          13.4 Survival. Unless otherwise terminated in accordance with the terms hereof, this
Article XIII shall survive the termination or expiration of this Agreement.

ARTICLE XIV

MISCELLANEOUS

          14.1 Entire Agreement and Single Cause of Action.

          (a) This Agreement (together with the other Transaction Documents) constitutes the whole
agreement among the Parties hereto and thereto relating to the subject matter hereof and thereof
and supersedes all prior agreements or understandings both oral and written among all of the
parties hereto and thereto relating to the subject matter hereof and thereof.

          (b) The Parties acknowledge that to the extent any provision included in this Agreement
(“Agreement Provision”) is repeated in another provision under any other Transaction Document
(“Other Transaction Document Provision”) and a breach of the Agreement Provision has occurred, a
Party who has made a monetary claim (whether for breach of contract, indemnification or any other
legal principle) in respect of the breach of the Agreement Provision and such claim has been
compensated, adjudicated or settled, then that Party shall not be entitled to make a separate claim
on the basis that such breach also amounts to a breach of the relevant Other Transaction Document
Provision separately.

          14.2 Binding Effect; Benefit. This Agreement shall inure to the benefit of and be binding
upon the Parties and their respective heirs, successors and permitted assigns. Nothing in this
Agreement, expressed or implied, is intended to confer on any Person other than the Parties, and
their respective heirs, successors and permitted assigns, any rights, remedies, obligations or
liabilities under or by reason of this Agreement.

60

 

 14.3 Amendment; Waiver.

          (a) This Agreement may not be amended, modified or supplemented except by a written instrument
executed by each of the Parties.

          (b) No waiver of any provision of this Agreement shall be effective unless set forth in a
written instrument signed by the Party waiving such provision. No failure or delay by a Party in
exercising any right, power or privilege hereunder shall operate as a waiver thereof, nor shall any
single or partial exercise of the same preclude any other or further exercise thereof or the
exercise of any other right, power or privilege. Without limiting the foregoing, no waiver by a
Party of any breach by any other Party of any provision hereof shall be deemed to be a waiver of
any subsequent breach of that or any other provision hereof. The rights and remedies herein
provided shall be cumulative and not exclusive of any rights or remedies provided by Law.

 14.4 Assignment.

          (a) Neither Merry Circle, the Founder nor Aegis may assign or otherwise transfer any of its
rights or obligations hereunder without the prior written consent of the other Parties (and any
attempted assignment or transfer without such consent shall be null and void).

          (b) Without prejudice to the foregoing clause (a), Aegis shall be entitled in its absolute
discretion to transfer any or all of its rights hereunder to or for the benefit of any Affiliates
of Aegis (the “Permitted Transferees”); provided, that each Permitted Transferee shall continue to
be subject to the terms hereof, and, as a condition to the other Parties’ recognizing such
transfer, each Permitted Transferee shall agree in writing to be subject to each of the terms of
this Agreement by executing and delivering an assumption agreement in the form set out in
Exhibit H hereto.

          (c) Aegis shall effect a transfer by delivering a written notice of the transfer to Merry
Circle, the Founder and the Company pursuant to Section 14.6. Such written notice shall
specify the name and address of the transferee, the consideration for the transfer, if applicable,
and the effective date of the transfer.

          14.5 Joint and Several Obligations. The obligations and liabilities of each of Merry Circle
and the Founder under this Agreement shall be the joint and several obligations of Merry Circle and
the Founder.

          14.6 Notices. Each notice, demand or other communication given or made under this Agreement
shall be in writing and delivered or sent to the relevant Party with copies to each of the other
parties at their respective address or fax numbers set out below (or such other address or fax
number as the addressee has by five days’ prior written notice specified to the other Parties).
Any notice, demand or other communication so addressed to the relevant Party shall be deemed to
have been delivered (a) if delivered in person or by messenger, when proof of delivery is obtained
by the delivering Party; (b) if sent by post within the same country, on the third day following
posting, and if sent by post to another country, on the ten(10) day following posting, and (c) if
given or made by fax, upon dispatch and the receipt of a transmission report

61

 

confirming dispatch. The initial address and facsimile for the Parties for the purposes of
this Agreement are:

          (a) if to the Company, Merry Circle or the Founder, to:

c/o Charm Communications Inc.

26th Floor, Oriental Media Center

4 Guanghua Road, Chaoyang District

Beijing 100026

People’s Republic of China

Attention: Mr. He Dang

Fax No.: (86) 10 6583 6860

with a copy to:

DLA Piper UK LLP Beijing Representative Office

20th Floor South Tower

Beijing Kerry Center

1 Guanghua Road, Chaoyang District

Beijing, China 100020

Attention: Mr. Steven Liu

Fax No.: (86) 10 6561 5158

(b) if to Aegis, to

Parker Tower,

43-49 Parker Street,

London, England,

WC2B 5P5

Attention: General Counsel

Fax No.: +44 (0) 20 7550 3322

with a copy to:

K&L Gates

35th Floor, Two International Finance Centre,

8 Finance Street,

Central, Hong Kong

Attention: Mr. Clifford Ng

Fax No.: (852) 2511-9515

          14.7 Counterparts. This Agreement may be signed in any number of counterparts including
counterparts transmitted by facsimile, each of which shall be deemed an original, with the same
effect as if the signatures thereto and hereto were upon the same instrument.

62

 

          14.8 Severability. If any provision contained in this Agreement shall for any reason be
determined to be partially or wholly invalid, illegal or unenforceable by any court of competent
jurisdiction, such provision shall be of no force and effect to the extent so determined, but the
invalidity, illegality or unenforceability of such provision shall have no effect upon and shall
not impair the validity, legality or enforceability of any other provision of this Agreement.

          14.9 Further Assurances. Each Party shall give such further assurance, provide such further
information, take such further actions and execute and deliver such further documents and
instruments as are, in each case, within its power to give, provide and take so as to give full
effect to the provisions of this Agreement.

          14.10 Costs. The parties shall pay their own costs in connection with the preparation,
negotiation and execution of this Agreement.

[Signatures to follow]

63

 

          IN WITNESS WHEREOF, the Parties hereto have caused this Agreement to be duly executed as of
the day and year first above written.

	 	 	 	 	 	 	 
	SIGNED SEALED and DELIVERED

	 	 	)	 	 	 
	by DANG HE

	 	 	)	 	 	/s/ Dang He
	in the presence of

	 	 	)	 	 	 
	 
	 	 	 	 	 	 
	SIGNED by DANG HE

	 	 	)	 	 	/s/ Dang He
	for and on behalf of

	 	 	)	 	 	 
	MERRY CIRCLE TRADING LIMITED

	 	 	)	 	 	 
	in the presence of

	 	 	)	 	 	 
	 
	 	 	 	 	 	 
	SIGNED by DANG HE

	 	 	)	 	 	/s/ Dang He
	for and on behalf of

	 	 	)	 	 	 
	CHARM COMMUNICATIONS INC.

	 	 	)	 	 	 
	in the presence of

	 	 	)	 	 	 
	 
	 	 	 	 	 	 
	SIGNED by PATRICK STAHLE

	 	 	)	 	 	/s/ Patrick Stahle
	for and on behalf of

	 	 	)	 	 	 
	AEGIS MEDIA PACIFIC LIMITED

	 	 	)	 	 	 
	in the presence of

	 	 	)	 	 	 

Schedule 1

 

 

Schedule 1

	1.	 	Beijing Xingyang Advertising Co., Ltd.
	 
	 	 	
	 
	2.	 	Beijing Xinyang Heli Advertising Co., Ltd.
	 
	 	 	
	 
	3.	 	Beijing Xinxin Charm Advertising Co., Ltd.
	 
	 	 	
	 
	4.	 	Beijing Yida Charm Advertising Co., Ltd.
	 
	 	 	
	 
	5.	 	Beijing Shidai Charm Advertising Co., Ltd.
	 
	 	 	
	 
	6.	 	Beijing Ruiyi Youshi Advertising Co., Ltd.
	 
	 	 	
	 
	7.	 	Shanghai Haobangyang Advertising Co., Ltd.
	 
	 	 	
	 
	8.	 	Hubei Haobangyang Advertising Co., Ltd.
	 
	 	 	
	 
	9.	 	Qinghai Charm Youshi Culture Co., Ltd.
	 
	 	 	
	 
	10.	 	Qinghai Xstars Media Ltd.
	 
	 	 	

2

 

Schedule 2

CHARM COMMUNICATIONS INC.

CAPITALIZATION TABLE — PRIOR TO REPURCHASE

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	Number of	 	 	 	 
	 	 	 	 	 	 	Ordinary	 	 	 	 
	 	 	 	 	 	 	Shares on as	 	 	 	 
	 	 	 	 	 	 	converted	 	 	 	 
	 	 	 	 	 	 	basis (for	 	 	 	 
	 	 	 	 	 	 	Series A	 	% (w/o the	 	% (w/ the
	 	 	Number of	 	Preferred	 	effect of	 	effect of
	 	 	Shares	 	Shares only)	 	ESOP)	 	ESOP)
	Ordinary Shares — Merry Circle
	 	 	48,906,250	 	 	 	n/a	 	 	 	78.25	%	 	 	69.8661	%
	Ordinary Shares — Honour Idea
	 	 	1,093,750	 	 	 	n/a	 	 	 	1.75	%	 	 	1.5625	%
	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Series A Preferred Shares —
Dynasty
	 	 	7,437,500	 	 	 	7,437,500	 	 	 	11.90	%	 	 	10.625	%
	Series A Preferred Shares —
Swift Rise
	 	 	62,500	 	 	 	62,500	 	 	 	0.10	%	 	 	0.0893	%
	Series A Preferred Shares —
Chaview
	 	 	5,000,000	 	 	 	5,000,000	 	 	 	8.00	%	 	 	7.1428	%
	Subtotal without ESOP
	 	 	62,500,000	 	 	 	n/a	 	 	 	100.00	%	 	 	89.2857	%
	ESOP — Pool
	 	 	7,500,000	 	 	 	n/a	 	 	 	n/a	 	 	 	10.7143	%
	Total
	 	 	70,000,000	 	 	 	n/a	 	 	 	n/a	 	 	 	100	%

Schedule 2

 

 

CHARM COMMUNICATIONS INC.

CAPITALIZATION TABLE — IMMEDIATELY AFTER CLOSING AND REPURCHASE

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	Number of	 	 	 	 
	 	 	 	 	 	 	Ordinary	 	 	 	 
	 	 	 	 	 	 	Shares on as	 	 	 	 
	 	 	 	 	 	 	converted	 	 	 	 
	 	 	 	 	 	 	basis (for	 	 	 	 
	 	 	 	 	 	 	Series A	 	% (w/o the	 	% (w/ the
	 	 	Number of	 	Preferred	 	effect of	 	effect of
	 	 	Shares	 	Shares only)	 	ESOP)	 	ESOP)
	Ordinary Shares — Merry Circle
	 	 	44,016,250	 	 	 	n/a	 	 	 	70.43	%	 	 	62.88	%
	Ordinary Shares — Honour Idea
	 	 	1,093,750	 	 	 	n/a	 	 	 	1.75	%	 	 	1.56	%
	Ordinary Shares — Aegis
	 	 	12,390,000	 	 	 	n/a	 	 	 	19.82	%	 	 	17.70	%
	Series A Preferred Shares —
Chaview
	 	 	5,000,000	 	 	 	5,000,000	 	 	 	8.0	%	 	 	7.14	%
	Subtotal without ESOP
	 	 	62,500,000	 	 	 	n/a	 	 	 	100.00	%	 	 	89.29	%
	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Ordinary Shares — ESOP
	 	 	7,500,000	 	 	 	n/a	 	 	 	n/a	 	 	 	10.71	%
	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Total
	 	 	70,000,000	 	 	 	n/a	 	 	 	n/a	 	 	 	100.00	%

2

 

Schedule 3

*****

Schedule 3

 

 

Schedule 4

*****

Schedule 4

 

 

Schedule 5

Disclosure Schedule

Schedule 5

 

 

DISCLOSURE SCHEDULE

TO

SHARE SUBSCRIPTION AGREEMENT

          This Disclosure Schedule (this “Schedule”) is an integral part of the Share Subscription
Agreement (the “Agreement”) dated as of 20 January 2010 by and between Charm Communications Inc.
(the “Company”) and Aegis Media Pacific Ltd. (“Aegis”).

          The section numbers in this Schedule correspond to the section numbers in the Agreement. All
capitalized terms used herein and not defined herein shall have the meanings given to them in the
Agreement. English translation of names and addresses herein is provided for reference only.

          This Schedule and the information and disclosures contained in this Schedule are intended only
to qualify and limit the representations and warranties of Company contained in Part I and Part IA
of Article III of the Agreement (the “Warranties”), which Warranties are given on the basis that
the disclosures fairly and accurately contained in or made or deemed to be made by this Schedule
have been disclosed or accepted by Aegis as having been disclosed, and shall not be deemed to
expand in any way the scope or effect of any such Warranties. Disclosure of any fact or item in any
section of the Schedule shall be in respect of the corresponding section of Part I and Part IA of
Article III of the Agreement which expressly referred to such section of the Schedule only but not
in respect of any other section of Part I and Part IA of Article III or any other provision of the
Agreement. Accordingly, the Warranties shall be qualified by reference to those matters fairly and
accurately disclosed herein and the parties shall not be liable for any breach of any Warranty (and
no claim shall lie in respect thereof) to the extent so qualified.

          This Schedule shall be deemed to disclose and the parties acknowledge and agree that there
shall be treated as so disclosed, the following:

          (a) the contents of the Agreement and the contents referred to in the Agreement as being in
the agreed terms;

          (b) all information contained in the Charm Accounts, including the notes thereto and the
accompanying reports of directors and auditors attached to such Charm Accounts;

          (c) all factual matters and information which are reasonably clear from the face of, contained
or referred to in the documents and papers, read in isolation, which as they are referred to herein
and/or attached hereto so far as they are relevant to the Warranties; and

          (d) all matters and information relating to any of the Group Companies and/or any of their
respective businesses and assets which is a matter of public record or available for public
inspection in the PRC, Hong Kong, the Cayman Islands and the British Virgin Islands (as the case
may be), including (but without prejudice to the generality of the foregoing) all documents,
resolutions and other matters or information filed at or delivered for registration with

 

 

the relevant government authority in the PRC, Hong Kong, the Cayman Islands or the British Virgin
Islands.

          Where Warranties are repeated on the Closing Date or at any other times, each item of
disclosure in this Schedule shall apply at the Closing Date or, as the case may be, at each other
times.

          Nothing in this Schedule constitutes an admission of any liability or obligation of the
Company to any third party, nor an admission against the Company’s interest.

 

 

SCHEDULE 3.4

OUTSTANDING OPTIONS, RIGHTS OF FIRST REFUSAL,

PREEMPTIVE RIGHTS OR OTHER RIGHTS OR AGREEMENTS

	1.	 	7,050,941 options to purchase Ordinary Shares have been granted to directors, officers,
employees and consultants of the Company under its 2008 Share Incentive Plan (the “ESOP”)
under which 7,500,000 Ordinary Shares have been reserved for issuance upon the exercise the
options granted under the ESOP.

	2.	 	Pursuant to the Amended and Restated Shareholders Agreement by and among the Founder, Merry
Circle, Dynasty, Swift Rise, Chaview, the Company and such other parties thereto dated as of
August 19, 2008 and the Articles of Association of the Company adopted by Special Resolution
dated August 19, 2008, Merry Circle, Dynasty, Swift Rise and Chaview have the preemptive right
to subscribe for any issuance of Equity Securities of the Company (defined under the Articles
of Association) other than in an Initial Public Offering of the Company in proportion to their
respective shareholding percentage ownership.

	3.	 	Under the share subscription agreement dated as of July 16, 2008 by and among Dynasty, Swift
Rise, the Founder, the Company and such other parties thereto, each of Dynasty and Swift Rise
has right to receive Adjustment Shares (defined therein) if the Company’s 2008 Net Income
(defined therein) does not satisfy certain threshold provided thereunder.

	4.	 	Under that certain share subscription agreement dated August 15, 2008 by and among Chaview,
the Founder, the Company and such other parties thereto (“Second Share Subscription
Agreement”), Chaview has right to receive Adjustment Shares (defined therein) if the Company’s
2008 Net Income (defined therein) does not satisfy certain threshold provided thereunder.

 

 

SCHEDULE 3.5

SUBSIDIARIES

3.5(a) and (b)

List of Group Companies and Their Authorized Share Capital/Registered Capital

	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	Authorized Share	 	 	 	 
	 	 	 	 	 	 	Capital /	 	Issued Share	 	 
	 	 	 	 	 	 	Registered	 	Capital / Paid Up	 	 
	No.	 	Subsidiary	 	Jurisdiction	 	Capital	 	Capital	 	Record Owners
	1.

	 	BVI Sub
	 	British

Virgin

Islands
	 	50,000 shares with
a par value of
US$1.00 each.
	 	50,000 shares
	 	Company
	2.

	 	BVI Sub II
	 	British

Virgin

Islands
	 	50,000 shares with
a par value of
US$1.00 each
	 	50,000 shares
	 	Company
	3.

	 	HK Sub
	 	Hong Kong
	 	10,000 shares with
a par value of
HK $1.00 each.
	 	10,000 shares
	 	BVI Sub
	4.

	 	WFOE
	 	PRC
	 	US$32,000,000
	 	US $32,000,000
	 	HK Sub
	5.

	 	Beijing Yida Charm
Advertising
Co., Ltd.

	 	PRC
	 	RMB10,000,000
	 	RMB10,000,000
	 	Founder

Bai Qingmei
	6.

	 	Beijing Shidai Charm
Advertising
Co., Ltd.

	 	PRC
	 	RMB500,000
	 	RMB500,000
	 	Founder

Bai Qingmei
	7.

	 	Beijing Xinyang Heli
Advertising Co., Ltd.

	 	PRC
	 	RMB500,000
	 	RMB500,000
	 	Founder

Bai Qingmei
	8.

	 	Beijing Xingyang Heli
Advertising
Co., Ltd.

	 	PRC
	 	RMB500,000
	 	RMB500,000
	 	Founder

Bai Qingmei
	9.

	 	Beijing Xinxin Charm
Advertising
Co., Ltd.

	 	PRC
	 	RMB500,000
	 	RMB500,000
	 	Founder

Bai Qingmei
	10.

	 	Beijing Ruiyi Youshi
Advertising
Co., Ltd.

	 	PRC
	 	RMB500,000
	 	RMB500,000
	 	Founder

Bai Qingmei
	11.

	 	Shanghai
Haobangyang
Advertising
Co., Ltd.

	 	PRC
	 	RMB1,000,000
	 	RMB1,000,000
	 	Founder

Bai Qingmei

 

 

	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	Authorized Share	 	 	 	 
	 	 	 	 	 	 	Capital /	 	Issued Share	 	 
	 	 	 	 	 	 	Registered	 	Capital / Paid Up	 	 
	No.	 	Subsidiary	 	Jurisdiction	 	Capital	 	Capital	 	Record Owners
	12.

	 	Hubei
Haobangyang
Advertising
Co., Ltd.

	 	PRC
	 	RMB500,000
	 	RMB500,000
	 	Founder

Bai Qingmei
	13.

	 	Qinghai Xstars Media
Ltd.

	 	PRC
	 	RMB1,000,000
	 	RMB1,000,000
	 	Founder

Bai Qingmei
	14.

	 	Qinghai Charm
Youshi Culture Co.,
Ltd.

	 	PRC
	 	RMB5,000,000
	 	RMB5,000,000
	 	Beijing Shidai
Charm
Advertising Co., Ltd.

Pursuant to the Control Documents, the control and economic interests of the Domestic
Companies have been transferred to the WFOE.

 

 

SCHEDULE 3.6

CONFLICTS

	1.	 	Amendment of the registration of Founder as required by the SAFE Notice on Relevant Issues
Concerning Foreign Exchange Administration for PRC Residents to Engage in Financing and
Inbound Investment via Overseas Special Purpose Vehicles (“Circular No. 75”) referred to in
Section 5.9(a) of the Agreement.

	2.	 	Filing the Amended and Restated Memorandum and Articles of Association and updated Register
of Members and Directors with Registry of Companies of the Cayman Islands referred to in
Section 2.2(a) of the Agreement.

	3.	 	As of the date hereof, the Founder and Merry Circle have failed to execute that certain
equitable share mortgage in favor of Dynasty and Swift Rise prior to or on October 31, 2009
pursuant to the Amended and Restated Shareholders Agreement (as defined under the Second
Amended and Restated Shareholders Agreement). Dynasty and Swift Rise have provided written
notice to the Founder and Merry Circle of such breach, expressly reserving their respective
rights to pursue their remedies, take any action or exercise any rights they may have against
the Founder and Merry Circle pursuant to the Section 7.1(b) of the Amended and Restated
Shareholders Agreement or applicable laws. Assuming the transactions contemplated by the
Agreement are consummated, and the Series A Preferred Shares held by Dynasty and Swift Rise
are redeemed pursuant to the Redemption Notice, the Company, the Founder and Merry Circle
shall each have no liability for such breach.

	4.	 	As of the date hereof, the Founder and Merry Circle have failed to execute an equitable share
mortgage in favor of Chaview prior to or on October 31, 2009 pursuant to the Amended and
Restated Shareholders Agreement. Chaview has agreed to enter into (i) the Second Amended and
Restated Shareholders Agreement, (ii) the Chaview Documents, and (iii) the security agreement
among the Founder, Merry Circle and the Founder, to amend the right of IPO redemption granted
to it pursuant to Section 7.1(c) of the Amended and Restated Shareholders Agreement.

	5.	 	Consent is required from Dynasty, Swift Rise and Chaview with respect to the transactions
contemplated under the Agreement and other Transaction Documents.

 

 

SCHEDULE 3.7

GOVERNMENTAL APPROVALS

See Items 1 and 2 under Schedule 3.6 for filings required in connection with the consummation of
the transaction contemplated under the Agreement.

 

 

SCHEDULE 3.13

TAXES

3.13(f)

	1.	 	The WFOE has obtained approvals respectively from Taxation Bureau of Guangxi Zhuang
Autonomous Region on November 17, 2008 and Taxation Bureau of Nanning City, Guangxi Zhuang
Autonomous Region on November 20, 2008, exempting the WFOE from 100% State enterprise income
tax in the years of 2007 (which, if already paid, will be refunded to WFOE upon WFOE’s
application) and 2008, and 50% State enterprise income tax for the fiscal years of 2009, 2010
and 2011. At the time of obtaining such approval, the WFOE had already fully paid the State
enterprise income tax for the year of 2007, and decided not apply for the tax rebate due to
its negligible amount.

	2.	 	The WFOE also obtained a separate approval from Taxation Bureau of Nanning City on September
28, 2009, exempting the WFOE from 100% local enterprise income tax during the year of 2009 and
2010.

	3.	 	The Domestic Companies are currently working with their tax advisor to ensure that they are
fully complying with the transfer pricing regulations of the PRC as of the Closing.

 

 

SCHEDULE 3.17

TANGIBLE PERSON PROPERTY AND INVESTMENT ASSETS

1. Pursuant to the Amendment to Articles of Association of Zhengzhou Zhanggong Winery Sales Co.,
Ltd. (“Zhanggong JV”) adopted on May 19, 2008, Beijing Shidai Charm Advertising Co., Ltd. owns
40% equity interest ownership in Zhanggong JV, which has a registered capital of
RMB10,000,000.

 

 

SCHEDULE 3.18

GROUP COMPANY INTELLECTUAL PROPERTY

List of Domain Names

	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	Registered	 	Expiry
	No.	 	Domain Name	 	Registered Owner	 	Time	 	Time
	1.

	 	charmbj.com
	 	WFOE
	 	2005-08-12
	 	2012-08-12
	2.

	 	charmcommunications.com
	 	WFOE
	 	2008-02-03
	 	2013-02-03
	3.

	 	charmcommunications.net.cn
	 	WFOE
	 	2008-02-03
	 	2013-02-03
	4.

	 	charmcommunications.com.cn
	 	WFOE
	 	2008-02-03
	 	2013-02-03
	5.

	 	charmcommunications.net
	 	WFOE
	 	2008-02-03
	 	2013-02-03
	6.

	 	charmcommunications.cn
	 	WFOE
	 	2008-02-03
	 	2013-02-03
	7.

	 	charmcommunications.mobi
	 	WFOE
	 	2008-02-01
	 	2013-02-01
	8.

	 	charmcommunications.biz
	 	WFOE
	 	2008-03-17
	 	2014-03-17
	9.

	 	charmcommunications.hk
	 	Beijing Shidai Charm Advertising Co., Ltd.
	 	2008-02-03
	 	2013-02-03
	10.

	 	charmcommunications.info
	 	WFOE
	 	2008-03-17
	 	2014-03-17
	11.

	 	charmcommunications.tv
	 	WFOE
	 	2008-02-03
	 	2013-02-03
	12.

	 	charmcommunications.cc
	 	WFOE
	 	2008-02-01
	 	2013-02-01
	13.

	 	charm-communications.cn
	 	WFOE
	 	2008-02-03
	 	2013-02-03
	14.

	 	charm-communications.net.cn
	 	WFOE
	 	2008-02-03
	 	2013-02-03
	15.

	 	charm-communications.com.cn
	 	WFOE
	 	2008-02-03
	 	2013-02-03
	16.

	 	charm-communications.net
	 	WFOE
	 	2008-02-03
	 	2013-02-03
	17.

	 	charm-communications.com
	 	WFOE
	 	2008-02-03
	 	2013-02-03
	18.

	 	charm-communications.biz
	 	WFOE
	 	2008-03-17
	 	2014-03-17
	19.

	 	charm-communications.hk
	 	Beijing Shidai Charm Advertising Co., Ltd.
	 	2008-02-03
	 	2013-02-03
	20.

	 	charm-communications.info
	 	WFOE
	 	2008-03-17
	 	2014-03-17
	21.

	 	charm-communications.cc
	 	WFOE
	 	2008-02-01
	 	2013-02-01
	22.

	 	charm-communications.tv
	 	WFOE
	 	2008-02-03
	 	2013-02-03
	23.

	 	brand-billboard.cn
	 	WFOE
	 	2008-01-17
	 	2013-01-17
	24.

	 	charmsh.com
	 	WFOE
	 	2008-01-17
	 	2013-01-17
	25.

	 	brandbsh.com
	 	WFOE
	 	2008-01-17
	 	2013-01-17
	26.

	 	brand-billboard.com
	 	WFOE
	 	2008-01-17
	 	2013-01-17
	27.

	 	haobangyang.net
	 	WFOE
	 	2008-01-17
	 	2013-01-17
	28.

	 	brand-billboard.net
	 	WFOE
	 	2008-01-17
	 	2013-01-17
	29.

	 	charmsh.net
	 	WFOE
	 	2008-01-17
	 	2013-01-17
	30.

	 	brand-billboard.com.cn
	 	WFOE
	 	2008-01-17
	 	2013-01-17
	31.

	 	charmsh.com.cn
	 	WFOE
	 	2008-01-17
	 	2013-01-17
	32.

	 	brandbsh.com.cn
	 	WFOE
	 	2008-01-17
	 	2013-01-17
	33.

	 	charmcommunications.asia
	 	WFOE
	 	2009-11-25
	 	2010-11-25
	34.

	 	charm-communications.mobi
	 	WFOE
	 	2009-11-24
	 	2014-11-24
	35.

	 	charm-communications.asia
	 	WFOE
	 	2009-11-25
	 	2010-11-25
	36.

	 	xstarsmedia.com.cn
	 	WFOE
	 	2009-08-18
	 	2014-08-18
	37.

	 	xstarsmedia,com
	 	WFOE
	 	2009-08-18
	 	2014-08-18

 

 

Note: The domain names under No. 9 and 19 are being transferred to WFOE, which is
expected to be completed prior to March 31, 2010.

List of Trademark

	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	Approved	 	Valid
	 	 	 	 	 	 	Category of	 	Registration
	No.	 	Trademark Name	 	Registered Owner	 	Service	 	Term
	1.

	 	
	 	WFOE
	 	No. 35
	 	2003-04-07 to 2013-04-06
	 
	 	 	 	 	 	 	 	 
	2.

	 	
	 	WFOE
	 	No. 35
	 	2003-08-21 to 2013-08-20
	 
	 	 	 	 	 	 	 	 
	3.

	 	
	 	Beijing Boda Charm Advertising Co., Ltd.
	 	No. 35
	 	Under Application
	 
	 	 	 	 	 	 	 	 
	4.

	 	
	 	Shanghai Haobangyang Advertising Co., Ltd.
	 	No. 35
	 	Under Application
	 
	 	 	 	 	 	 	 	 
	5.

	 	
	 	Qinghai Xstars Media Ltd.
	 	No. 35
	 	Under Application
	 
	 	 	 	 	 	 	 	 
	6.

	 	
	 	WFOE
	 	No. 35
	 	Under Application
	 
	 	 	 	 	 	 	 	 
	7.

	 	
	 	WFOE
	 	No. 35
	 	Under Application

IP Transfer and License Agreement:

	 	1.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Beijing Xingyang Advertising Co., Ltd.
	 
	 	2.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Beijing Xinyang Heli Advertising Co., Ltd.
	 
	 	3.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Beijing Xinxin Charm Advertising Co., Ltd.
	 
	 	4.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Beijing Yida Charm Advertising Co., Ltd.

 

 

	 	5.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Beijing Shidai Charm Advertising Co., Ltd.
	 
	 	6.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Beijing Ruiyi Youshi Advertising Co., Ltd.
	 
	 	7.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Shanghai Haobangyang Advertising Co., Ltd.
	 
	 	8.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Hubei Haobangyang Advertising Co., Ltd.
	 
	 	9.	 	Trademark, Trade Name and Domain Name Transfer Agreement, dated March 28, 2008,
between WFOE and Beijing Shidai Charm Advertising Co., Ltd.
	 
	 	10.	 	Amendment to Trademark, Trade Name and Domain Name License Agreement, dated March 28,
2008, between WFOE and Beijing Shidai Charm Advertising Co., Ltd.
	 
	 	11.	 	Amendment to Trademark, Trade Name and Domain Name License Agreement, dated March 28,
2008, between WFOE and Shanghai Haobangyang Advertising Co., Ltd.
	 
	 	12.	 	Trademark, Trade Name and Domain Name License Agreement, dated October 21, 2009, between
WFOE and Qinghai Xstarts Media Ltd.
	 
	 	13.	 	Trademark, Trade Name and Domain Name License Agreement, dated September 9, 2008, between
WFOE and Qinghai Charm Youshi Culture Co., Ltd.

Uses by Other Persons that are not Permitted by the Company:

	 	1.	 	The Group Companies previously permitted Hunan Heli Charm Commercial Development
Advertising Co., Ltd. 
to use the trademark “Changrong” or  That arrangement has been terminated. However, Hunan Heli Charm
Commercial Development Advertising Co., Ltd.
 is still using
the trademark  The WFOE issued a formal complaint
letter on October 16, 2009 to Hunan Heli Charm Commercial Development Advertising Co.,
Ltd.  requesting them
to stop using trademark .
	 
	 	2.	 	Zhejiang Charm Advertising Co., Ltd.  has been using the trademark  without explicit permission from any of the Group
Companies. The WFOE issued a formal complaint letter on October 16, 2009 to Zhejiang
Charm Advertising Co., Ltd.  requesting them to stop using trademark .

 

 

SCHEDULE 3.19(a)

CONTRACTS

Series A Financing Documents:

	 	1.	 	Share Subscription Agreement dated as of July 16, 2008 by and among the Company,
Dynasty, Swift Rise and such other parties thereto.
	 
	 	2.	 	Amendment No.1 to Share Subscription Agreement dated as of August 15, 2008 by and
among the Company, Dynasty, Swift Rise and such other parties thereto.
	 
	 	3.	 	Share Subscription Agreement dated as of August 15, 2008 by and among the
Company, Chaview and such other parties thereto.
	 
	 	4.	 	Amended and Restated Shareholders Agreement dated as of August 19, 2008 by and
among the Company, Dynasty, Swift Rise, Chaview and such other parties thereto.
	 
	 	5.	 	Amended and Restated Registration Agreement dated as of August 19, 2008 by and
among the Company, Dynasty, Swift Rise, Chaview and such other parties thereto.
	 
	 	6.	 	Non-Competition Agreement, dated July 22, 2008, between Mr. Chen Xiaotao and
Company.
	 
	 	7.	 	Side Letter, dated August 19, 2008, among Company, Dynasty and Chaview.
	 
	 	8.	 	Side Letter, dated July 29, 2008, among Company, Dynasty and AIF Capital Asia
III, L.P.

Control Documents:

Qinghai Xstarts Media Ltd.

	 	1.	 	Trademark, Trade Name and Domain Name License Agreement, dated October 21, 2009,
between WFOE and Qinghai Xstarts Media Ltd.
	 
	 	2.	 	Exclusive Technology Support Agreement, dated October 21, 2009, between WFOE and
Qinghai Xstarts Media Ltd.
	 
	 	3.	 	Option and Cooperation Agreement, dated October 21, 2009, among WFOE, Qinghai
Xstarts Media Ltd., and Founder
	 
	 	4.	 	Option and Cooperation Agreement, dated October 21, 2009, among WFOE, Qinghai
Xstarts Media Ltd., and Bai Qingmei

 

 

	 	5.	 	Amendment to Option and Cooperation Agreement, dated October 21, 2009, , among
WFOE, Qinghai Xstarts Media Ltd., and Founder
	 
	 	6.	 	Amendment to Option and Cooperation Agreement, dated October 21, 2009, among
WFOE, Beijing Boda Charm Advertising Co., Ltd., and Bai Qingmei
	 
	 	7.	 	Equity Pledge Agreement, dated October 21, 2009, among WFOE, Qinghai Xstarts
Media Ltd., and Bai Qingmei.
	 
	 	8.	 	Equity Pledge Agreement, dated October 21, 2009, among WFOE, Qinghai Xstarts
Media Ltd., and Founder.
	 
	 	9.	 	Amendment to Equity Pledge Agreement, dated October 21, 2009, among WFOE, Qinghai
Xstarts Media Ltd., and Founder
	 
	 	10.	 	Amendment to Equity Pledge Agreement, dated October 21, 2009, among WFOE, Qinghai
Xstarts Media Ltd., Ltd., and Bai Qingmei
	 
	 	11.	 	Voting Rights Agreement, dated October 21, 2009, among WFOE, Qinghai Xstarts
Media Ltd., and Founder
	 
	 	12.	 	Voting Rights Agreement, dated October 21, 2009, among WFOE, Qinghai Xstarts
Media Ltd. and Bai Qingmei.
	 
	 	13.	 	Proxy Agreement, dated October 21, 2009, between WFOE and Founder
	 
	 	14.	 	Proxy Agreement, dated October 21, 2009, between WFOE and Bai Qingmei
	 
	 	15.	 	 dated September
9, 2008, between Founder and Bai Qingmei

Beijing Xingyang Advertising Co., Ltd.

	 	16.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Beijing Xingyang Advertising Co., Ltd.
	 
	 	17.	 	Exclusive Technology Support Agreement, dated March 28, 2008, between WFOE and
Beijing Xingyang Advertising Co., Ltd.
	 
	 	18.	 	Option and Cooperation Agreement, dated June 25, 2008, among WFOE, Beijing
Xingyang Advertising Co., Ltd., and Founder
	 
	 	19.	 	Option and Cooperation Agreement, dated June 25, 2008, among WFOE, Beijing
Xingyang Advertising Co., Ltd., and Bai Qingmei
	 
	 	20.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among WFOE,
Beijing Xingyang Advertising Co., Ltd., and Founder
	 
	 	21.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among WFOE,
Beijing Xingyang Advertising Co., Ltd., and Bai Qingmei

 

 

	 	22.	 	Equity Pledge Agreement, dated June 25, 2008, among WFOE, Beijing Xingyang
Advertising Co., Ltd., and Founder
	 
	 	23.	 	Equity Pledge Agreement, dated June 25, 2008, among WFOE, Beijing Xingyang
Advertising Co., Ltd., and Bai Bingmei
	 
	 	24.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among WFOE, Beijing
Xingyang Advertising Co., Ltd., and Founder
	 
	 	25.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among WFOE, Beijing
Xingyang Advertising Co., Ltd., and Bai Qingmei
	 
	 	26.	 	Voting Rights Agreement, dated June 25, 2008, among WFOE, Beijing Xingyang
Advertising Co., Ltd., and Founder
	 
	 	27.	 	Voting Rights Agreement, dated June 25, 2008, among WFOE, Beijing Xingyang
Advertising Co., Ltd., and Bai Qingmei
	 
	 	28.	 	Proxy Agreement, dated June 25, 2008, between WFOE and Founder
	 
	 	29.	 	Proxy Agreement, dated June 25, 2008, between WFOE and Bai Qingmei
	 
	 	30.	 	 dated June 25,
2008, between Founder and Bai Qingmei

Beijing Xinyang Heli Advertising Co., Ltd.

	 	31.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Xinyang Heli Advertising Co., Ltd.
	 
	 	32.	 	Exclusive Technology Support Agreement, dated March 28, 2008, between WFOE and
Xinyang Heli Advertising Co., Ltd.
	 
	 	33.	 	Option and Cooperation Agreement, dated June 25, 2008, among WFOE, Xinyang Heli
Advertising Co., Ltd., and Founder
	 
	 	34.	 	Option and Cooperation Agreement, dated June 25, 2008, among WFOE, Xinyang Heli
Advertising Co., Ltd., and Bai Qingmei
	 
	 	35.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among WFOE,
Xinyang Heli Advertising Co., Ltd., and Founder
	 
	 	36.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among WFOE,
Xinyang Heli Advertising Co., Ltd., and Bai Qingmei
	 
	 	37.	 	Equity Pledge Agreement, dated June 25, 2008, among WFOE, Xinyang Heli
Advertising Co., Ltd., and Founder
	 
	 	38.	 	Equity Pledge Agreement, dated June 25, 2008, among WFOE, Xinyang Heli
Advertising Co., Ltd., and Bai Qingmei

 

 

	 	39.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among WFOE, Xinyang
Heli Advertising Co., Ltd., and Founder
	 
	 	40.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among WFOE, Xinyang
Heli Advertising Co., Ltd., and Bai Qingmei
	 
	 	41.	 	Voting Rights Agreement, dated June 25, 2008, among WFOE, Xinyang Heli
Advertising Co., Ltd., and Founder
	 
	 	42.	 	Voting Rights Agreement, dated June 25, 2008, among WFOE, Xinyang Heli
Advertising Co., Ltd., and Bai Qingmei
	 
	 	43.	 	Proxy Agreement, dated June 25, 2008, between WFOE and Founder
	 
	 	44.	 	Proxy Agreement, dated June 25, 2008, between WFOE and Bai Qingmei
	 
	 	45.	 	 dated June 25,
2008, between Founder and Bai Qingmei

Beijing Xinxin Charm Advertising Co., Ltd.

	 	46.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Xinxin Charm Advertising Co., Ltd.
	 
	 	47.	 	Exclusive Technology Support Agreement, dated March 28, 2008, between WFOE and
Xinxin Charm Advertising Co., Ltd.
	 
	 	48.	 	Option and Cooperation Agreement, dated June 25, 2008, among WFOE, Xinxin Charm
Advertising Co., Ltd., and Founder
	 
	 	49.	 	Option and Cooperation Agreement, dated June 25, 2008, among WFOE, Xinxin Charm
Advertising Co., Ltd., and Bai Qingmei
	 
	 	50.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among WFOE,
Xinxin Charm Advertising Co., Ltd., and Founder
	 
	 	51.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among WFOE,
Xinxin Charm Advertising Co., Ltd., and Bai Qingmei

	 
	 	52.	 	Equity Pledge Agreement, dated
June 25, 2008, among WFOE, Xinxin Charm Advertising Co., Ltd., and Founder

	 
	 	53.	 	Equity
Pledge Agreement, dated June 25, 2008, among WFOE, Xinxin Charm Advertising Co., Ltd.,
and Bai Qingmei
	 
	 	54.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among WFOE, Xinxin
Charm Advertising Co., Ltd., and Founder
	 
	 	55.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among WFOE, Xinxin
Charm Advertising Co., Ltd., and Bai Qingmei

 

 

	 	56.	 	Voting Rights Agreement, dated June 25, 2008, among WFOE, Xinxin Charm
Advertising Co., Ltd., and Founder
	 
	 	57.	 	Voting Rights Agreement, dated June 25, 2008, among WFOE, Xinxin Charm
Advertising Co., Ltd., and Bai Qingmei
	 
	 	58.	 	Proxy Agreement, dated June 25, 2008, between WFOE and Founder
	 
	 	59.	 	Proxy Agreement, dated June 25, 2008, between WFOE and Bai Qingmei
	 
	 	60.	 	 dated June 25,
2008, between Founder and Bai Qingmei

Beijing Yida Charm Advertising Co., Ltd.

	 	61.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Yida Charm Advertising Co., Ltd.
	 
	 	62.	 	Exclusive Technology Support Agreement, dated March 28, 2008, between WFOE and
Yida Charm Advertising Co., Ltd.
	 
	 	63.	 	Option and Cooperation Agreement, dated June 25, 2008, among WFOE, Yida Charm
Advertising Co., Ltd., and Founder
	 
	 	64.	 	Option and Cooperation Agreement, dated June 25, 2008, among WFOE, Yida Charm
Advertising Co., Ltd., and Bai Qingmei
	 
	 	65.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among WFOE,
Yida Charm Advertising Co., Ltd., and Founder
	 
	 	66.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among WFOE,
Yida Charm Advertising Co., Ltd., and Bai Qingmei
	 
	 	67.	 	Equity Pledge Agreement, dated June 25, 2008, among WFOE, Yida Charm Advertising
Co., Ltd., and Founder
	 
	 	68.	 	Equity Pledge Agreement, dated June 25, 2008, among WFOE, Yida Charm Advertising
Co., Ltd., and Bai Qingmei
	 
	 	69.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among WFOE, Yida Charm
Advertising Co., Ltd., and Founder
	 
	 	70.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among WFOE, Yida Charm
Advertising Co., Ltd., and Bai Qingmei
	 
	 	71.	 	Voting Rights Agreement, dated June 25, 2008, among WFOE, Yida Charm Advertising
Co., Ltd., and Founder
	 
	 	72.	 	Voting Rights Agreement, dated June 25, 2008, among WFOE, Yida Charm Advertising
Co., Ltd., and Bai Qingmei

 

 

	 	73.	 	Proxy Agreement, dated June 25, 2008, between WFOE and Founder
	 
	 	74.	 	Proxy Agreement, dated June 25, 2008, between WFOE and Bai Qingmei
	 
	 	75.	 	 dated June 25,
2008, between Founder and Bai Qingmei

Beijing Shidai Charm Advertising Co., Ltd.

	 	76.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Beijing Shidai Charm Advertising Co., Ltd.
	 
	 	77.	 	Exclusive Technology Support Agreement, dated March 28, 2008, between WFOE and
Beijing Shidai Charm Advertising Co., Ltd.
	 
	 	78.	 	Option and Cooperation Agreement, dated June 25, 2008, among WFOE, Beijing Shidai
Charm Advertising Co., Ltd., and Founder
	 
	 	79.	 	Option and Cooperation Agreement, dated June 25, 2008, among WFOE, Beijing Shidai
Charm Advertising Co., Ltd., and Bai Qingmei
	 
	 	80.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among WFOE,
Beijing Shidai Charm Advertising Co., Ltd., and Founder
	 
	 	81.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among WFOE,
Beijing Shidai Charm Advertising Co., Ltd., and Bai Qingmei
	 
	 	82.	 	Equity Pledge Agreement, dated June 25, 2008, among WFOE, Beijing Shidai Charm
Advertising Co., Ltd., and Founder
	 
	 	83.	 	Equity Pledge Agreement, dated June 25, 2008, among WFOE, Beijing Shidai Charm
Advertising Co., Ltd., and Bai Qingmei
	 
	 	84.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among WFOE, Beijing
Shidai Charm Advertising Co., Ltd., and Founder
	 
	 	85.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among WFOE, Beijing
Shidai Charm Advertising Co., Ltd., and Bai Qingmei
	 
	 	86.	 	Voting Rights Agreement, dated June 25, 2008, among WFOE, Beijing Shidai Charm
Advertising Co., Ltd., and Founder
	 
	 	87.	 	Voting Rights Agreement, dated June 25, 2008, among WFOE, Beijing Shidai Charm
Advertising Co., Ltd., and Bai Qingmei
	 
	 	88.	 	Proxy Agreement, dated June 25, 2008, between WFOE and Founder
	 
	 	89.	 	Proxy Agreement, dated June 25, 2008, between WFOE and Bai Qingmei
	 
	 	90.	 	 dated June 25,
2008, between Founder and Bai Qingmei

 

 

Beijing Ruiyi Youshi Advertising Co., Ltd.

	 	91.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Ruiyi Youshi Advertising Co., Ltd.
	 
	 	92.	 	Exclusive Technology Support Agreement, dated March 28, 2008, between WFOE and
Ruiyi Youshi Advertising Co., Ltd.
	 
	 	93.	 	Option and Cooperation Agreement, dated June 25, 2008, among WFOE, Ruiyi Youshi
Advertising Co., Ltd., and Founder
	 
	 	94.	 	Option and Cooperation Agreement, dated June 25, 2008, among WFOE, Ruiyi Youshi
Advertising Co., Ltd., and Bai Qingmei
	 
	 	95.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among WFOE,
Ruiyi Youshi Advertising Co., Ltd., and Founder
	 
	 	96.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among WFOE,
Ruiyi Youshi Advertising Co., Ltd., and Bai Qingmei
	 
	 	97.	 	Equity Pledge Agreement, dated June 25, 2008, among WFOE, Ruiyi Youshi
Advertising Co., Ltd., and Founder
	 
	 	98.	 	Equity Pledge Agreement, dated June 25, 2008, among WFOE, Ruiyi Youshi
Advertising Co., Ltd., and Bai Qingmei
	 
	 	99.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among WFOE, Ruiyi
Youshi Advertising Co., Ltd., and Founder
	 
	 	100.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among WFOE, Ruiyi
Youshi Advertising Co., Ltd., and Bai Qingmei
	 
	 	101.	 	Voting Rights Agreement, dated June 25, 2008, among WFOE, Ruiyi Youshi
Advertising Co., Ltd., and Founder
	 
	 	102.	 	Voting Rights Agreement, dated June 25, 2008, among WFOE, Ruiyi Youshi
Advertising Co., Ltd., and Bai Qingmei
	 
	 	103.	 	Proxy Agreement, dated June 25, 2008, between WFOE and Founder
	 
	 	104.	 	Proxy Agreement, dated June 25, 2008, between WFOE and Bai Qingmei
	 
	 	105.	 	 dated June 25,
2008, between Founder and Bai Qingmei

Shanghai Haobangyang Advertising Co., Ltd.

	 	106.	 	Option and Cooperation Agreement, dated December 25, 2008, among WFOE, Shanghai
Haobangyang Advertising Co., Ltd., and Founder

 

 

	 	107.	 	Option and Cooperation Agreement, dated December 25, 2008, among WFOE, Shanghai
Haobangyang Advertising Co., Ltd., and Bai Qingmei
	 
	 	108.	 	Amendment to Option and Cooperation Agreement, dated December 25, 2008, among
WFOE, Shanghai Haobangyang Advertising Co., Ltd., Founder
	 
	 	109.	 	Amendment to Option and Cooperation Agreement, dated December 25, 2008, among
WFOE, Shanghai Haobangyang Advertising Co., Ltd., and Bai Qingmei
	 
	 	110.	 	Equity Pledge Agreement, dated December 25, 2008, among WFOE, Shanghai
Haobangyang Advertising Co., Ltd., and Founder
	 
	 	111.	 	Equity Pledge Agreement, dated December 25, 2008, among WFOE, Shanghai
Haobangyang Advertising Co., Ltd., and Bai Qingmei
	 
	 	112.	 	Amendment to Equity Pledge Agreement, dated December 25, 2008, among WFOE,
Shanghai Haobangyang Advertising Co., Ltd., and Founder
	 
	 	113.	 	Amendment to Equity Pledge Agreement, dated December 25, 2008, among WFOE,
Shanghai Haobangyang Advertising Co., Ltd., and Bai Qingmei
	 
	 	114.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Shanghai Haobangyang Advertising Co., Ltd.
	 
	 	115.	 	Exclusive Technology Support Agreement, dated March 28, 2008, between WFOE and
Shanghai Haobangyang Advertising Co., Ltd.
	 
	 	116.	 	Voting Rights Agreement, dated December 25, 2008, among WFOE, Shanghai
Haobangyang Advertising Co., Ltd., and Founder
	 
	 	117.	 	Voting Rights Agreement, dated December 25, 2008, among WFOE, Shanghai
Haobangyang Advertising Co., Ltd., and Bai Qingmei
	 
	 	118.	 	Proxy Agreement, dated December 25, 2008, between WFOE and Founder
	 
	 	119.	 	Proxy Agreement, dated December 25, 2008, between WFOE and Bai Qingmei
	 
	 	120.	 	 dated December
25, 2008, between Founder and Bai Qingmei

Hubei Haobangyang Advertising Co., Ltd.

	 	121.	 	Option and Cooperation Agreement, dated August 18, 2008, among WFOE, Hubei
Haobangyang Advertising Co., Ltd., and Founder
	 
	 	122.	 	Option and Cooperation Agreement, dated August 18, 2008, among WFOE, Hubei
Haobangyang Advertising Co., Ltd., and Bai Qingmei
	 
	 	123.	 	Amendment to Option and Cooperation Agreement, dated August 18, 2008, among WFOE,
Hubei Haobangyang Advertising Co., Ltd., and Founder

 

 

	 	124.	 	Amendment to Option and Cooperation Agreement, dated August 18, 2008, among WFOE,
Hubei Haobangyang Advertising Co., Ltd., and Bai Qingmei
	 
	 	125.	 	Equity Pledge Agreement, dated August 18, 2008, among WFOE, Hubei Haobangyang
Advertising Co., Ltd., and Founder
	 
	 	126.	 	Equity Pledge Agreement, dated August 18, 2008, among WFOE, Hubei Haobangyang
Advertising Co., Ltd., and Bai Qingmei
	 
	 	127.	 	Amendment to Equity Pledge Agreement, dated August 18, 2008, among WFOE, Hubei
Haobangyang Advertising Co., Ltd., and Founder
	 
	 	128.	 	Amendment to Equity Pledge Agreement, dated August 18, 2008, among WFOE, Hubei
Haobangyang Advertising Co., Ltd., and Bai Qingmei
	 
	 	129.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between WFOE and Hubei Haobangyang Advertising Co., Ltd.
	 
	 	130.	 	Exclusive Technology Support Agreement, dated March 28, 2008, between WFOE and
Hubei Haobangyang Advertising Co., Ltd.
	 
	 	131.	 	Voting Rights Agreement, dated August 18, 2008, among WFOE, Hubei Haobangyang
Advertising Co., Ltd., and Founder
	 
	 	132.	 	Voting Rights Agreement, dated August 18, 2008, among WFOE, Hubei Haobangyang
Advertising Co., Ltd., and Bai Qingmei
	 
	 	133.	 	Proxy Agreement, dated August 18, 2008, between WFOE and Founder
	 
	 	134.	 	Proxy Agreement, dated August 18, 2008, between WFOE and Bai Qingmei
	 
	 	135.	 	 dated August
18, 2008, between Founder the Bai Qingmei

Qinghai Charm Youshi Culture Co., Ltd.

	 	136.	 	Option and Cooperation Agreement, dated September 9, 2008, among WFOE, Qinghai
Charm Youshi Culture Co., Ltd., and Beijing Shidai Charm Advertising Co., Ltd.
	 
	 	137.	 	Equity Pledge Agreement, dated September 9, 2008, among WFOE, Qinghai Charm
Youshi Culture Co., Ltd., and Beijing Shidai Charm Advertising Co., Ltd.
	 
	 	138.	 	Trademark, Trade Name and Domain Name License Agreement, dated September 9, 2008,
between WFOE and Qinghai Charm Youshi Culture Co., Ltd.
	 
	 	139.	 	Exclusive Technology Support Agreement, dated September 9, 2008, between WFOE and
Qinghai Charm Youshi Culture Co., Ltd.

 

 

	 	140.	 	Voting Rights Agreement, dated September 9, 2008, among WFOE, Qinghai Charm
Youshi Culture Co., Ltd., and Beijing Shidai Charm Advertising Co., Ltd.
	 
	 	141.	 	Proxy Agreement, dated September 9, 2008, between WFOE and Qinghai Charm Youshi
Culture Co., Ltd.

Joint Venture Agreements

	 	1.	 	Equity Joint Venture Agreement dated as of April 15, 2008, between Zhengzhou
Zhanggong Winery Co., Ltd. and Beijing Shidai Charm Advertising Co., Ltd.
	 
	 	2.	 	Amendment to Equity Joint Venture Agreement dated as of May 19, 2008, between
Henan Zhanggong Winery Co., Ltd. and Beijing Shidai Charm Advertising Co., Ltd.
	 
	 	3.	 	Amendment to Articles of Association of Zhanggong JV adopted on May 19, 2008 (See
Schedule 3.17).
	 
	 	4.	 	Cooperation Agreement, dated as of March 8, 2008, among Zhejiang Zhizhonghe
Winery Co., Ltd., Zhizhonghe (Hong Kong) Limited and Beijing Shidai Charm Advertising
Co., Ltd;
	 
	 	5.	 	Amendment to the Cooperation Agreement executed in June, 2008, among Zhejiang
Zhizhonghe Winery Co., Ltd., Zhizhonghe (Hong Kong) Limited, Beijing Shidai Charm
Advertising Co., Ltd., and Wuzhou Zhizhonghe Health Food Co., Ltd.

IP Transfer and License Agreement

See Schedule 3.18 (IP Transfer and License Agreement).

Key Employee Employment Agreements

	 	1.	 	Executive Employment Agreement, dated January 25, 2008 between Company and
Founder.
	 
	 	2.	 	Executive Employment Agreement, dated January 15, 2009 between Company and Lee
Li.
	 
	 	3.	 	Executive Employment Agreement dated November 1, 2009 between Company and Wei
Zhou.
	 
	 	4.	 	Independent Director Agreement dated April 29, 2008 between Company and Dina Liu.
	 
	 	5.	 	Employment Agreement dated July 1, 2008 between WFOE and Zheng Hongmei.

 

 

	 	6.	 	Employment Agreement dated June 22, 2009 between WFOE and Peng Meifeng.
	 
	 	7.	 	Employment Agreement dated July 1, 2008 between WFOE and Xiao Kun.
	 
	 	8.	 	Employment Agreement dated April 5, 2008 between WFOE and Li Weimin.
	 
	 	9.	 	Employment Agreement dated August 3, 2009 between WFOE and Su-Chieh Hsing.

Related Party Transactions

	 	1.	 	Office Lease Agreement for the office located at Floor 3, Tower F, Sunshine 100,
No.2 Guanghua Road, with a term commencing from January 1, 2009 and ending on December
31, 2013 between Beijing Juyuan Hongbao Real Estate Agency Co., Ltd. (Affiliate of
Founder) and WFOE.
	 
	 	2.	 	Office Lease Agreement for the office located at Floor 26, Tower A, Oriental
Media Center, No.4 Guanghua Road, with a term commencing from January 1, 2009 and ending
on December 31, 2013 between Beijing Juyuan Hongbao Real Estate Agency Co., Ltd. and
WFOE.
	 
	 	3.	 	Office Lease Agreement for the office located at Room 3306, Tower B, Sunshine
100, No.2 Guanghua Road, with a term commencing from January 1, 2009 and ending on
December 31, 2013 between Beijing Juyuan Hongbao Real Estate Agency Co., Ltd. and WFOE.
	 
	 	4.	 	Office Lease Agreement for the office located at Room 3202, Tower B, Sunshine
100, No.2 Guanghua Road, with a term commencing from January 1, 2009 and ending on
December 31, 2013 between Beijing Juyuan Hongbao Real Estate Agency Co., Ltd. and WFOE.
	 
	 	5.	 	Car Rental Agreement for 10 cars, with a term commencing from January 1, 2009 and
ending on December 31, 2013 between Zhongche Lianhua (Beijing) Car Rental Co., Ltd.
(Affiliate of Founder) and WFOE.

Loan Agreement

	 	1.	 	HK Sub and WFOE entered into a Loan Agreement in September, 2008, according to
which WFOE borrowed a sum of shareholder loan (bearing no interest) from HK Sub with the
principal amount of US$18,000,000. This Agreement has been registered with the State
Administration of Foreign Exchange Guangxi Zhuang Autonomous Region Branch in September,
2008.

 

 

SCHEDULE 3.19(b)

ENFORCEABILITY OF CONTRACTS

	1.	 	Mr. Dang and Ms. Bai, as shareholders of each of the Shanghai Haobangyang Advertising Co.,
Ltd., and Hubei Haobangyang Advertising Co., Ltd. pledged their respective equity interests in
each of the Domestic Companies to the WFOE (collectively, the “Pledges”) under the Equity
Pledge Agreements as set forth on Schedule 3.19(a). The Pledges will not become
enforceable until they are registered with the relevant government authorities pursuant to
applicable laws.
	 
	2.	 	The following control documents disclosed under Section 3.19(a) of Disclosure
Schedule of the Second Share Subscription Agreement were terminated on August 26, 2009, due to
the Group Companies’ internal restructuring.

Beijing Boda Charm Advertising Co., Ltd.

	 	1.	 	Trademark, Trade Name and Domain Name License Agreement, dated March 28, 2008,
between Nanning Jetlong Technology Co., Ltd. and Beijing Boda Charm Advertising Co.,
Ltd.
	 
	 	2.	 	Exclusive Technology Support Agreement, dated March 28, 2008, between Nanning
Jetlong Technology Co., Ltd. and Beijing Boda Charm Advertising Co., Ltd.
	 
	 	3.	 	Option and Cooperation Agreement, dated June 25, 2008, among Nanning Jetlong
Technology Co., Ltd., Beijing Boda Charm Advertising Co., Ltd., and Founder
	 
	 	4.	 	Option and Cooperation Agreement, dated June 25, 2008, among Nanning Jetlong
Technology Co., Ltd., Beijing Boda Charm Advertising Co., Ltd., and Bai Qingmei
	 
	 	5.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among Nanning
Jetlong Technology Co., Ltd., Beijing Boda Charm Advertising Co., Ltd., and Founder
	 
	 	6.	 	Amendment to Option and Cooperation Agreement, dated June 25, 2008, among Nanning
Jetlong Technology Co., Ltd., Beijing Boda Charm Advertising Co., Ltd., and Bai Qingmei
	 
	 	7.	 	Equity Pledge Agreement, dated June 25, 2008, among Nanning Jetlong Technology
Co., Ltd., Beijing Boda Charm Advertising Co., Ltd., and Founder
	 
	 	8.	 	Equity Pledge Agreement, dated June 25, 2008, among Nanning Jetlong Technology
Co., Ltd., Beijing Boda Charm Advertising Co., Ltd., and Bai Qingmei

 

 

	 	9.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among Nanning Jetlong
Technology Co., Ltd., Beijing Boda Charm Advertising Co., Ltd., and Founder
	 
	 	10.	 	Amendment to Equity Pledge Agreement, dated June 25, 2008, among Nanning Jetlong
Technology Co., Ltd., Beijing Boda Charm Advertising Co., Ltd., and Bai Qingmei
	 
	 	11.	 	Voting Rights Agreement, dated June 25, 2008, among Nanning Jetlong Technology
Co., Ltd., Beijing Boda Charm Advertising Co., Ltd., and Founder
	 
	 	12.	 	Voting Rights Agreement, dated June 25, 2008, among Nanning Jetlong Technology
Co., Ltd., Beijing Boda Charm Advertising Co., Ltd., and Bai Qingmei
	 
	 	13.	 	Proxy Agreement, dated June 25, 2008, between Nanning Jetlong Technology Co.,
Ltd. and Founder
	 
	 	14.	 	Proxy Agreement, dated June 25, 2008, between Nanning Jetlong Technology Co.,
Ltd. and Bai Qingmei
	 
	 	15.	 	 dated June 25,
2008, between Founder and Bai Qingmei.

Beijing Yuanjing Ruishi Culture Co., Ltd.

	 	1.	 	Option and Cooperation Agreement, dated July 30, 2008, among Nanning Jetlong
Technology Co., Ltd., Beijing Yuanjing Ruishi Culture Co., Ltd., and Founder
	 
	 	2.	 	Option and Cooperation Agreement, dated July 30, 2008, among Nanning Jetlong
Technology Co., Ltd., Beijing Yuanjing Ruishi Culture Co., Ltd., and Bai Qingmei
	 
	 	3.	 	Amendment to Option and Cooperation Agreement, dated July 30, 2008, among Nanning
Jetlong Technology Co., Ltd., Beijing Yuanjing Ruishi Culture Co., Ltd., and Founder
	 
	 	4.	 	Amendment to Option and Cooperation Agreement, dated July 30, 2008, among Nanning
Jetlong Technology Co., Ltd., Beijing Yuanjing Ruishi Culture Co., Ltd., and Bai Qingmei
	 
	 	5.	 	Equity Pledge Agreement, dated July 30, 2008, among Nanning Jetlong Technology
Co., Ltd., Beijing Yuanjing Ruishi Culture Co., Ltd., and Founder
	 
	 	6.	 	Equity Pledge Agreement, dated July 30, 2008, among Nanning Jetlong Technology
Co., Ltd., Beijing Yuanjing Ruishi Culture Co., Ltd., and Bai Qingmei

 

 

	 	7.	 	Amendment to Equity Pledge Agreement, dated July 30, 2008, among Nanning Jetlong Technology
Co., Ltd., Beijing Yuanjing Ruishi Culture Co., Ltd., and Founder
	 
	 	8.	 	Amendment to Equity Pledge Agreement, dated July 30, 2008, among Nanning Jetlong Technology
Co., Ltd., Beijing Yuanjing Ruishi Culture Co., Ltd., and Bai Qingmei
	 
	 	9.	 	Trademark, Trade Name and Domain Name License Agreement, dated June 6, 2008, between
Nanning Jetlong Technology Co., Ltd. and Beijing Yuanjing Ruishi Culture Co., Ltd.
	 
	 	10.	 	Exclusive Technology Support Agreement, dated June 6, 2008, between Nanning Jetlong
Technology Co., Ltd. and Beijing Yuanjing Ruishi Culture Co., Ltd.
	 
	 	11.	 	Voting Rights Agreement, dated July 30, 2008, among Nanning Jetlong Technology Co., Ltd.,
Beijing Yuanjing Ruishi Culture Co., Ltd., and Founder
	 
	 	12.	 	Voting Rights Agreement, dated July 30, 2008, among Nanning Jetlong Technology Co., Ltd.,
Beijing Yuanjing Ruishi Culture Co., Ltd., and Bai Qingmei
	 
	 	13.	 	Proxy Agreement, dated July 30, 2008, between Nanning Jetlong Technology Co., Ltd. and
Founder
	 
	 	14.	 	Proxy Agreement, dated July 30, 2008, between Nanning Jetlong Technology Co., Ltd. and Bai
Qingmei
	 
	 	15.	 	 dated July 30, 2008, between
Founder and Bai Qingmei

 

 

SCHEDULE 3.21

INSURANCE

	(a)	 	Each of the Domestic Companies has been contributing the statutory social security insurance
(including pension insurance, medical insurance, unemployment insurance, birth insurance,
work-related injury insurance and accumulated housing fund) for its employees in accordance with
the applicable Law of the PRC.
	 
	(b)	 	Automobile Insurance:

	 	(1)	 	Shanghai Haobangyang Advertising Co., Ltd. purchased (i) a car insurance policy for a
Buick minivan owned under its name (registration number
GD7292) with the insurance period from December 26, 2008 to
December 25, 2009, (ii) a car insurance policy for a Volkswagen Santana owned under its name
with the insurance period from December 17, 2008 to December 16, 2009.
	 
	 	(2)	 	Beijing Shidai Charm Advertising Co., Ltd. purchased a car insurance policy for a Honda
Accord owned under its name (registration number
 Y79931) with the insurance period from July 25, 2009 to July 24, 2010.

 

 

SCHEDULE 3.22(a)

RELATED PARTY TRANSACTIONS

	1.	 	See Schedule 3.4(1).

	2.	 	The WFOE rented 4 office locations from the Founder’s Affiliate, Beijing Juyuan Hongbao Real
Estate Agency Co., Ltd. See 
Section 3.19(a) for the relevant Lease Agreements.

	3.	 	The WFOE has rented 10 cars from the Founder’s Affiliate, Zhongche Lianhua (Beijing) Auto
Rental Co., Ltd. See Section 3.19(a) for the relevant Auto Rental Agreements.

 

 

SCHEDULE 3.23(a)

EMPLOYEES

List of Key Employees

	 	 	 
	Name	 	Position/Function
	Founder

	 	Chairman of the Board of Directors and Chief Executive Officer of the Company
	Dina Liu

	 	Director of the Company
	Lee Li

	 	Chief Executive Officer of Advertising Agency Business
	Wei Zhou

	 	Chief Financial Officer
	Hongmei Zheng

	 	Vice President of the Company
	Weimin Li

	 	Vice President of the Company
	Xiao Kun

	 	Vice President of the Company
	Meifeng Peng

	 	Vice President of the Company
	Su-Chieh Hsing

	 	Chief Creative Director

 

 

SCHEDULE 3.24

EMPLOYEE BENEFITS

	(a)	 	For vice president and director level team leaders, their annual bonus is determined by the
Chief Executive Officer based upon the achievement of their annual performance targets, and is paid
on a pro-rata basis.
	 
	(b)	 	For junior staff, their annual bonus scheme varies by the employee’s position and department,
such that the employees of sales department are paid upon a commission basis and the remaining
employees are paid based on their annual performance rating system.
	 
	(c)	 	For ESOP, please see Schedule 3.4(1).
	 
	(d)	 	Each of the Domestic Companies has been contributing the statutory social security insurance
(including pension insurance, medical insurance, unemployment insurance, birth insurance,
work-related injury insurance and accumulated housing fund) for its employees in accordance with
the applicable Law of the PRC.

 

 

SCHEDULE 3.25

SUBSTANTIAL CUSTOMERS

	 	 	 
	No.	 	Clients
	1

	 	
	2

	 	
	3

	 	
	4

	 	
	5

	 	
	6

	 	PICC
	7

	 	
	8

	 	
	9

	 	
	10

	 	

The List of Substantial Customers was prepared based on the turnover amount for the 12-month
period from October 1st 2008 to September 30th 2009.

 

 

SCHEDULE 3.27

THIRD PARTY CONSENT

See Schedule 3.6(3).

 

 

SCHEDULE 3.34

DISCLOSURE

	1.	 	Due to their confidential nature, the Company will not provide the following documents to
Aegis for review:

	 	i.	 	Equity Joint Venture Agreement dated as of April 15, 2008, between Zhengzhou Zhanggong
Winery Co., Ltd. and Beijing Shidai Charm Advertising Co., Ltd.;
	 
	 	ii.	 	Amendment to Equity Joint Venture Agreement dated as of May 19, 2008, between Henan
Zhanggong Winery Co., Ltd. and Beijing Shidai Charm Advertising Co., Ltd.;
	 
	 	iii.	 	Amendment to Articles of Association of Zhanggong JV adopted on May 19, 2008 (See
Schedule 3.17);
	 
	 	iv.	 	Cooperation Agreement, dated as of March 8, 2008, among Zhejiang Zhizhonghe Winery Co.,
Ltd., Zhizhonghe (Hong Kong) Limited and Beijing Shidai Charm Advertising Co., Ltd; and
	 
	 	v.	 	Amendment to the Cooperation Agreement executed in June, 2008, among Zhejiang Zhizhonghe
Winery Co., Ltd., Zhizhonghe (Hong Kong) Limited, Beijing Shidai Charm Advertising Co., Ltd.,
and Wuzhou Zhizhonghe Health Food Co., Ltd.

	2.	 	All copies of the Key Employees’ Employment Agreements disclosed under Section 3.19(a) of
this Schedule will have the compensation-related sections concealed when they are provided to
Aegis for review.

 

 

SCHEDULE 3A.3

CONFLICT OF INTEREST

See Item 3 and 4 of the Section 3.6 of this Schedule.

 

 

Schedule 6

Specific Events of Indemnity

	1.	 	Any Tax liability of the Group and any Losses to Aegis arising from any Actions and
Proceedings brought by any Government Authorities in the PRC against the Group in relation to
transactions occurred prior to Closing as a result of the adoption of transfer pricing
policies by the WFOE and any Domestic Companies (including, without limitation, any
disagreement or challenge from the tax authorities in the PRC for the use of different profit
margins by the WFOE and the Domestic Companies in the transfer pricing transactions which
occurred prior to Closing).
	 
	2.	 	Any Tax liability of the Group and any Losses to Aegis arising from any stamp duties imposed
by the Government Authority in the PRC in relation to contracts entered into by members of the
Group companies for media investment and advertising agency services.
	 
	3.	 	Any Tax liability of the Group and any Losses to Aegis arising from the failure on the part
of any Group Company in complying with the withholding obligations of individual income tax
payable by its employees in accordance with applicable Laws and regulations in the PRC.
	 
	4.	 	Any liability of the Group and any Losses to Aegis arising from a breach of Clause 3.15(b).

Schedule 6

 

Exhibit A

Form of the Second Amended and Restated Registration Rights Agreement

[See Exhibit 4.9 of this Registration Statement]

Exhibit A

 

Exhibit B

Form of the Second Amended and Restated Shareholders Agreement

[See Exhibit 4.8 of this Registration Statement]

Exhibit B

 

Exhibit C

Form of the Cayman Legal Opinion

Exhibit C

 

Exhibit D

Form of the PRC Legal Opinion

Exhibit D

 

Exhibit E

Articles of Association

[See Exhibit 3.1 of this Registration Statement]

Exhibit E

 

Exhibit F

List of Domain Names

	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	Registered	 	Expiry
	 	 	Domain Name	 	Registered Owner	 	Time	 	Time
	NO. 1

	 	charmcommunications.hk
	 	Beijing Shidai
Charm Advertising
Co., Ltd.
	 	2008-2-3
	 	2013-2-3
	NO. 2

	 	charm-communications.hk
	 	Beijing Shidai
Charm Advertising
Co., Ltd.
	 	2008-2-3
	 	2013-2-3

Exhibit F

 

Exhibit G

Form of PHK JV Agreement

[See Exhibit 4.10 of this Registration Statement]

Exhibit G

 

Exhibit H

Form of the Assumption Agreement

Date:

			
	Re:	 	Share Subscription Agreement between Mr. Dang He, Merry Circle Trading Limited, Charm
Communications Inc. (the “Company”) and Aegis Media Pacific Ltd. regarding the subscription of
shares in the Company by Aegis Media Pacific Ltd. dated [•] (the “Share Subscription
Agreement”)

Words and expressions defined in the Share Subscription Agreement shall, unless the context
otherwise requires, have the same meanings when used in this Deed.

Reference is made to Clause 14.4(b) of the Share Subscription Agreement. By this Deed, [we/I]
having [our registered office/residential address] at                                         , being an Affiliate
of [transferor] and in our capacity as a permitted transferee, intending
to become a shareholder of the Company hereby agree with the Company, Mr. Dang He and Merry Circle
Trading Limited to comply with and be bound by all of the provisions of the Share Subscription
Agreement (a copy of which has been delivered to us and which we have initialled and attached
hereto for identification) in all respects as if we were a party to such Share Subscription
Agreement and were named therein as [transferor] and a party thereto and on the basis that
references therein to [transferor] and party thereto include a separate reference to us.

IN WITNESS WHEREOF this Deed has been executed by us and is intended to be and is hereby delivered
on the date appearing at the head hereof.

	 	 	 	 	 
	SEALED with the COMMON SEAL of

	 	 	)	 
	 

	 	 	)	 
	and SIGNED for and on its behalf by

	 	 	)	 
	 

	 	 	)	 
	in the presence of:

	 	 	)	 

Exhibit H

 

Exhibit I

Form of the PHK Shareholders’ Agreement

[See Exhibit 4.11 of this Registration Statement]

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