Document:

<PAGE>

                                                                   Exhibit 10.34

                                 July 1, 1994

Mr. Richard Vogel
Apt. 20 Z
333 East 79th Street
New York, New York 10021

Dear Rich:

       This letter will describe the nature of your work with NewSub Services,
Inc. (NSS) and will supercede any prior discussions or documents.

       1.  NSS will employ you for the purpose of evaluating and developing new
lines of business, with the intention that any such new lines will become
entities independent from NSS, at the time deemed appropriate by NSS in its
discretion. You will perform such duties for NSS as may be reasonably requested
of you, working generally under my supervision.

       2.  Your initial salary will be $92,000 per year and in addition you
shall receive such fringe benefits as are afforded to NSS employees generally.
In addition, you will be reimbursed for your out-of-pocket business expenses
incurred on NSS' behalf, subject to furnishing appropriate receipts or other
documentation in accordance with company policy. On the anniversary of each year
of your employment you will be considered for a salary increase. The amount of
the increase, if any, will be at NSS' sole discretion. Each year I will conduct
a review of your performance. If your performance is deemed adequate by me, you
will receive a cash bonus. The amount of the bonus paid to you is at the sole
discretion of NSS. However, it is anticipated that for your first year of
employment, your bonus will not be greater than 37.5% of your first year salary
or less than 17.5% of salary. In subsequent years of employment, you will have
similar cash bonus opportunities, based on a review of your performance that I
will conduct. You will have the use of a 1991 Saturn automobile as a company
vehicle. You will be responsible for the cost of insurance, maintenance,
garaging and all other costs related to operation.

       3.  You will have an opportunity to acquire an ownership interest in the
lines of business you develop with NSS. Initially you will be considered to have
a 1% interest in each of three designated potential entities, for the moment
known as (1) Sub Rights Report, (2) Marshall Loeb Newsletter and (3) Mutual Fund
Finder. In the future NSS may designate in writing other potential entities to
be worked on by you and upon doing so you will be considered to have an initial
1% interest in each of these. During your first three years of the development
of a potential entity, you will also be eligible to obtain additional interests
in entities designated to be worked on by you, by way of a performance-based
bonus program. Under the bonus program, you may be awarded annually up to a
total of 5% in ownership interest in the designated businesses. Any such bonus
will be determined by NSS in its sole discretion. Once an "equity" bonus has
been awarded to you, you will have, for a period of 30 days thereafter, the
right to select which businesses you wish to receive an equity interest in, in
increments of at least 1%, provided that no more than 2/3 of the bonus in any
year can be applied to any one business. NSS

                                       1
<PAGE>

Mr. Richard Vogel
July 1, 1994
Page -2-

will keep a record of your interests in the designated businesses, which it will
make available to you. NSS will also keep an account of the costs and expenses,
and any income, attributable to each designated business, which will also be
available for your review.

     Rich, you must understand that any ownership interest you are considered to
have  will be theoretical only until a separate entity is formed and you have
received stock or other documentary form of ownership interest or derivative
interest. To reiterate, the decision whether or when to form an independent
entity is totally within the discretion of NSS. You will not have any ownership
or claim to ownership in NSS itself. Moreover, any theoretical interest
considered to be held by you is cancellable if for any reason you voluntarily
leave the employment of NSS, or if your employment is terminated by NSS for
cause (or if you leave the employment of, or your employment is terminated for
cause by, an independent entity conducting one or more of the designated lines
of business), within 12 months of obtaining such interest, either by way of
initial award or subsequent bonus. Such cancellation will be on a monthly pro-
rata basis so that after 3 months of the award or bonus, only 75% of your
potential ownership interests would be cancellable, after 6 months, 50%, etc.
However, if any of the designated businesses make an annual profit or are sold
by NSS prior to formation of a separate entity, you will be entitled to receive
your share, based upon your theoretical ownership interest, of the profit from
the operation or sale of such business, taking into account all the accumulated
costs and expenses of such business and the expenses of any sale. The
determination of profit shall be made by the Chief Financial Officer of NSS or
by its independent auditors and such determination made in good faith shall be
final and binding.

     4.  You acknowledge and agree that in connection with your employment by
NSS you will obtain non-public information, documents, files and other papers
concerning the products, business, operations, financial affairs, or condition
of NSS or any affiliate of NSS to which the general public would not have
access, including but not limited to, financial statements, customer lists,
training manuals, marketing methods, pricing structures, technical data, process
information and know-how ("Confidential Information"). You covenant and agree
that you will not at any time divulge, make known to any person, or use for any
purpose Confidential Information except (i) as reasonably necessary in the
course of providing services to NSS, or (ii) as required by law, regulation or
legal process. All products, inventions, materials, records, and documents
created or developed by you in the course of your employment with NSS, whether
embodied in electronic media or in written or other form, shall be the sole
property of NSS and upon request you will promptly assign, transfer and deliver
to NSS such property. Your obligations set forth in this paragraph shall be
binding even after you cease to be an employee of NSS or any affiliate.

     5.  We mutually agree that either you or NSS may terminate the employment
relationship upon 90 days notice at any time for any or no reason. If NSS
terminates your employment without cause, NSS will negotiate in good faith a
severance benefit arrangement. This agreement is not intended to create or imply
any obligation of NSS to employ you for a fixed or periodic term, or to
demonstrate just cause or any other justification for termination of the
employment relationship.

                                  2
<PAGE>

Mr. Richard Vogel
July 1, 1994
Page -3-

       Please indicate your understanding and agreement to the foregoing by
signing a copy of this letter in the space provided below.

       We look forward to a mutually beneficial relationship.

                                                Sincerely

                                                /s/ Michael Loeb
                                                -------------------------
                                                Michael Loeb, President

Understood and Agreed:

/s/ Richard Vogel
----------------------
Richard Vogel

                                       3
<PAGE>

                              SYNAPSE GROUP, INC.
                              Four High Ridge Park
                          Stamford, Connecticut  06905

March 29, 2000

Mr. Richard Vogel
110 Davenport Farm Lane West
Stamford, CT  06903

     Re:  Letter Agreement dated July 1, 1994 between Richard Vogel and
          NewSub Services, Inc. ("Letter Agreement")

Dear Rich:

     Reference is made to the Letter Agreement, a copy of which is attached as
Exhibit A. Please confirm your agreement to amend the Letter Agreement to delete
paragraph 3 and the final two sentences of paragraph 2. Except as so amended,
the Letter Agreement shall remain in full force and effect.

                                            Sincerely,

                                            SYNAPSE GROUP, INC.
                                            (successor to NewSub Services, Inc.)

                                            By:  /s/ Michael Loeb
                                                 ----------------------------
                                                 Michael Loeb
                                                 President and CEO

Agreed:

/s/ Richard Vogel
--------------------------
Richard Vogel<PAGE>

                                                                   Exhibit 10.35

                               Jonathan A. Siegel
                                 26 Lewis Road
                           Irvington, New York 10533
                                  914-591-6228

                                                 September 27, 1999
Kevin Manion
Executive Vice President
and Chief Financial Officer
NewSub Services, Inc.
Four High Ridge Park
Stanford, Connecticut  06905

Re:  Employment Offer Letter Dated September 10, 1999 From Kevin Manion To
     ---------------------------------------------------------------------
     Jonathan A. Siegel ("Offer Letter")
     -----------------------------------

Dear Kevin:

Before commencing employment, I wish to confirm the terms of the offer of
employment extended to me by NewSub Services, Inc. ("NewSub"). My understandings
of these terms is based on the Offer Letter, my letter to you dated September
14, 1999 and several conversations with you and Lisa Dubrow.

The terms of my employment are as follows:

 .    I will be employed as Vice President and Corporate General Counsel of
     NewSub at Four High Ridge Park, Stamford Connecticut commencing September
     27, 1999.

 .    My annual base salary of $175,000 will be paid in installments of
     approximately 7291.66 on the 15/th/ and last day of each month.

 .    I will participate in the Vice President's Bonus Plan providing for an
     annual incentive bonus of 25% of my base salary upon NewSub's attainment of
     targeted revenue and EBITDA goals. My incentive bonus will be prorated in
     1999 to reflect the period of my employment during the year.

 .    Twenty thousand stock options will be granted to me after commencement of
     employment, but no later than December 31, 1999. These options will be
     granted pursuant to the NewSub Services, Inc. 1997 Stock Option Plan.

 .    I will be entitled to increases in base salary and bonus and additional
     options consistent with those provided to other executive officers of
     NewSub.

 .    Vacation and holidays will be provided to me as set forth in the
     NewSub Employee Handbook.

 .    Eligibility for NewSub medical, dental and life insurance coverage will
     begin on my 31/st/ day of employment.

 .    Eligibility for the NewSub 401(k) Plan will begin after three months of
     employment.

 .    I will be entitled to participate in any other employee benefit plans or
     programs generally available to other executive officers of NewSub.

 .    I will be provided with a qualified full time assistant/secretary. The
     services of such assistant/secretary may be shared with another employee of
     NewSub.
<PAGE>

                                       2

 .    NewSub shall, to the fullest extent permitted or required by the
     Connecticut Business Corporation Act ("CBCA"), indemnify me against any and
     all liability and advance any and all reasonable expenses, incurred by me
     in any proceeding to which I am a party because I am or was an officer of
     NewSub, its successors or any entity under common control with NewSub or
     its successors. Undefined terms used in this paragraph shall have the
     meaning ascribed to them in the CBCA. These rights to indemnification shall
     not be exclusive of any other rights to indemnification or advancement of
     expenses available to me.

 .    After I have been employed for one year, should my employment be terminated
     other than for "cause", I will receive (i) my salary and employee benefits
     as accrued through the effective date of such termination (including,
     without limitation, options, but only to the extent they are exercisable
     pursuant to the terms of the agreement and plan under which they are
     issued), (ii) my then current salary and continuation of all employee
     benefits for a period of six months, and (iii) a pro rata portion of any
     bonus for the year in which termination occurs, which proration shall be
     based upon the period of my employment during such year up to the date of
     termination. For this purpose "cause" shall mean my breach of any material
     agreement with NewSub or my misconduct involving misappropriation or
     dishonesty. Should my employment be terminated for any reason before one
     year, I will be entitled to receive only salary and employee benefits as
     accrued through the effective date of such termination.

If the foregoing accurately reflects the terms of NewSub's offer of employment
to me, please sign and return a copy of this letter. If you need to discuss
these issues I can be reached at the number set forth above.

I look forward to receiving your response and to joining NewSub.

Sincerely,

/s/ Jonathan A. Siegel

Jonathan A. Siegel

                                   Agreed:
                                   NewSub Services, Inc.

                                   By:    /s/ Kevin Manion
                                      --------------------------------
                                   Kevin Manion, Executive Vice
                                   President and Chief Financial Officer
<PAGE>

                              SYNAPSE GROUP, INC.
                             Four High Ridge Park
                          Stamford, Connecticut 06905

March 29, 2000

Mr. Jonathan A. Siegel
26 Lewis Road
Irvington, NY 10533

     Re:  Letter Agreement dated September 27, 1999 between Jonathan A. Siegel
          and NewSub Services, Inc. ("Letter Agreement")

Dear Jon:

     Reference is made to the Letter Agreement, a copy of which is attached as
Exhibit A. Please confirm your agreement to amend the eleventh bullet point of
the Letter Agreement regarding indemnification to delete the reference to the
Connecticut Business Corporation Act and replace it with a reference to the
General Corporation Law of the State of Delaware. Except as so amended, the
Letter Agreement shall remain in full force and effect.

                                        Sincerely,

                                        SYNAPSE GROUP, INC.
                                        (successor to NewSub Services, Inc.)

                                        By:  /s/ Michael Loeb
                                             __________________________________
                                             Michael Loeb
                                             President and CEO

Agreed:

/s/ Jonathan A. Siegel
____________________________________
Jonathan A. Siegel

                                       3

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00012-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00012-of-00352.parquet"}]]