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                                                                   EXHIBIT 10.17

                           RESTRICTED STOCK AGREEMENT

          This AGREEMENT (the "Agreement") is made as of January 4, 2004 (the
"Date of Grant") by and between FLOWERS FOODS, INC., a Georgia corporation (the
"Company"), and George E. Deese (the "Grantee").

1.          GRANT OF RESTRICTED STOCK. Subject to and upon the terms,
         conditions, and restrictions set forth in this Agreement and in the
         Company's 2001 Equity and Performance Incentive Plan (the "Plan"), the
         Company hereby grants to the Grantee as of the Date of Grant 50,000
         Shares of Restricted Stock. The Restricted Stock shall be fully paid
         and nonassessable and shall be represented by a certificate registered
         in the name of the Grantee and bearing a legend referring to the
         restrictions hereinafter set forth.

2.          RESTRICTIONS ON TRANSFER OF RESTRICTED STOCK. The Restricted Stock
         may not be transferred, sold, pledged, exchanged, assigned or otherwise
         encumbered or disposed of by the Grantee, except to the Company, until
         they have become nonforfeitable in accordance with Section 3. Any
         purported transfer, encumbrance or other disposition of the Restricted
         Stock that is in violation of this Section 2 shall be null and void,
         and the other party to any such purported transaction shall not obtain
         any rights to or interest in the Restricted Stock.

3.          VESTING OF RESTRICTED STOCK. (a) On the fourth anniversary of the
         Date of Grant, the Restricted Stock shall become nonforfeitable,
         subject to the Grantee's remaining in the continuous employ of the
         Company until said date. For purposes of this Agreement, Grantee's
         employment with the Company will be deemed to have ceased as of the
         last day worked. In the case of a Grantee's receiving short term
         disability benefits, employment will be deemed to have cased on the
         last day for which such short term benefits are paid.

         (b)                  (i)       Notwithstanding the provisions of
                    Section 3(a), all of the Restricted Stock shall immediately
                    become nonforfeitable in the event of a Change in Control;
                    and,

                              (i)       in the event that Grantee's employment
          with the Company shall terminate prior to the fourth anniversary of
          the Date of Grant because of:

                              (A)       early, normal or delayed retirement in
                                        accordance with the provisions of the
                                        Flowers Foods, Inc. Retirement Plan No.
                                        1 or the Flowers Foods, Inc. 401(k)
                                        Retirement Savings Plan (or any
                                        successor plan);

                              (B)       disability which is determined by the
                                        Committee to be permanent and total with
                                        respect to services rendered by the
                                        Grantee immediately prior to incurring
                                        said disability; or

                              (C)       death.

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4.                  FORFEITURE OF RESTRICTED STOCK. Subject to Section 3(b), any
          Restricted Stock that has not theretofore become nonforfeitable shall
          be forfeited if the Grantee ceases to be continuously employed by the
          Company at any time prior to the applicable vesting date.

5.                  DIVIDEND, VOTING AND OTHER RIGHTS. Except as otherwise
          provided herein, the Grantee shall have all of the rights of a
          stockholder with respect to the Restricted Stock, including the right
          to vote such Stock and receive any dividends that may be paid thereon;
          provided, however, that any additional Stock of Common Stock or other
          securities that the Grantee may become entitled to receive pursuant to
          a stock dividend, stock split, combination of Stock, recapitalization,
          merger, consolidation, separation or reorganization or any other
          change in the capital structure of the Company shall be subject to the
          same restrictions as the Restricted Stock.

6.                  RETENTION OF STOCK CERTIFICATE(s) BY THE COMPANY. The
          certificate(s) representing the Restricted Stock shall be issued in
          book entry form and held in a separate restricted account from all
          other shares registered in the name of the Grantee by the Company's
          stock transfer agent or shall be held in custody by the Secretary of
          the Company, together with a stock power endorsed in blank by the
          Grantee with respect thereto, until those Stock have become
          nonforfeitable in accordance with Section 3. In order for the Grant
          under this Agreement to be effective, the Grantee must sign and return
          the attached stock powers to the attention of the Secretary of the
          Company.

7.                  NO EMPLOYMENT CONTRACT. Nothing contained in this Agreement
          shall confer upon the Grantee any right with respect to continuance of
          employment by the Company, nor limit or affect in any manner the right
          of the Company to terminate the employment or adjust the compensation
          of the Grantee.

8.                  TAXES AND WITHHOLDING. If the Company shall be required to
          withhold any federal, state, local or foreign tax in connection with
          the issuance or vesting of any Restricted Stock or other amounts
          pursuant to this Agreement, and the amounts available to the Company
          for such withholding are insufficient, the Grantee shall pay the tax
          or make provisions that are satisfactory to the Company for the
          payment thereof. The Grantee may elect to satisfy all or any part of
          any such withholding obligation by surrendering to the Company a
          portion of the nonforfeitable shares of Common Stock that are issued
          or transferred to the Grantee hereunder, and the shares of Common
          Stock so surrendered by the Grantee shall be credited against any such
          withholding obligation at the Market Value per Share of such shares on
          the date of such surrender.

9.                  COMPLIANCE WITH LAW. The Company shall make reasonable
          efforts to comply with all applicable federal and state securities
          laws; provided, however, notwithstanding any other provision of this
          Agreement, the Company shall not be obligated to issue any restricted
          or nonrestricted shares of Common Stock or other securities pursuant
          to this Agreement if the issuance thereof would result in a violation
          of any such law.

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10.                 RELATION TO OTHER BENEFITS. Any economic or other benefit to
          the Grantee under this Agreement shall not be taken into account in
          determining any benefits to which the Grantee may be entitled under
          any profit-sharing, retirement or other benefit or compensation plan
          maintained by the Company and shall not affect the amount of any life
          insurance coverage available to any beneficiary under any life
          insurance plan covering employees of the Company.

11.                 AMENDMENTS. Any amendment to the Plan shall be deemed to be
          an amendment to this Agreement to the extent that the amendment is
          applicable hereto; provided, however, that no amendment shall
          adversely affect the rights of the Grantee under this Agreement
          without the Grantee's consent.

12.                 SEVERABILITY. In the event that one or more of the
          provisions of this Agreement shall be invalidated for any reason by a
          court of competent jurisdiction, any provision so invalidated shall be
          deemed to be separable from the other provisions hereof, and the
          remaining provisions hereof shall continue to be valid and fully
          enforceable.

13.                 RELATION TO PLAN. This Agreement is subject to the terms and
          conditions of the Plan. In the event of any inconsistent provisions
          between this Agreement and the Plan, the Plan shall govern.
          Capitalized terms used herein without definition shall have the
          meanings assigned to them in the Plan. The Compensation Committee
          acting pursuant to the Plan, as constituted from time to time, shall,
          except as expressly provided otherwise herein, have the right to
          determine any questions which arise in connection with this grant.

14.                 SUCCESSORS AND ASSIGNS. The provisions of this Agreement
          shall inure to the benefit of, and be binding upon, the successors,
          administrators, heirs, legal representatives and assigns of the
          Grantee, and the successors and assigns of the Company.

15.                 GOVERNING LAW. The interpretation, performance, and
          enforcement of this Agreement shall be governed by the laws of the
          State of Georgia, without giving effect to the principles of conflict
          of laws thereof.

16.                 NOTICES. Any notice to the Company provided for herein shall
          be in writing to the Company, marked Attention: Corporate Secretary,
          and any notice to the Grantee shall be addressed to said Grantee at
          his or her address currently on file with the Company. Except as
          otherwise provided herein, any written notice shall be deemed to be
          duly given if and when delivered personally or deposited in the United
          States mail, first class registered mail, postage and fees prepaid,
          and addressed as aforesaid. Any party may change the address to which
          notices are to be given hereunder by written notice to the other party
          as herein specified (provided that for this purpose any mailed notice
          shall be deemed given on the third business day following deposit of
          the same in the United States mail).

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         IN WITNESS WHEREOF, the Company has caused this Agreement to be
executed on its behalf by its duly authorized officer and Grantee has also
executed this Agreement in duplicate, as of the day and year first above
written.

                                     FLOWERS FOODS, INC.

                                     By: /s/ Stephen R. Avera
                                        --------------------------------------
                                         Title:  Secretary and General Counsel
                                                ------------------------------

                                     Grantee  /s/ George E. Deese

                                     Address: 206 Spring Lake Road
                                             ---------------------------------
                                              Thomasville, GA 31792
                                     -----------------------------------------

                                     -----------------------------------------

                                       4<PAGE>
                                                                   EXHIBIT 10.18

                              CONSULTING AGREEMENT

          This Agreement, made and entered into by and between Amos R.
McMullian, a resident of Thomasville, Georgia (hereinafter referred to as
"McMullian"), and FLOWERS FOODS, INC., a Georgia corporation with its principal
place of business in Thomasville, Georgia (hereinafter referred to as the
"Company"), as of the 4th day of January, 2004.

                                   WITNESSETH:

          WHEREAS, McMullian has served as a Director of and has been employed
by the Company since 1963, and has during that period developed substantial
expertise in the baked goods industry, and has, over the years, provided
valuable services to the Company in various executive capacities, including the
capacity of Chief Executive Officer of the Company and has been elected and
currently serves as Chairman of the Board of the Company;

          WHEREAS, McMullian has retired from the employment of the Company
effective January 3, 2004; and

          WHEREAS, the Company wishes to retain the services of McMullian in the
capacity of an independent consultant for the purposes more fully described
below, and McMullian desires to provide services from time to time in said
capacity;

          NOW, THEREFORE, in consideration of the premises and the mutual
promises contained herein, the receipt and sufficiency of which are hereby
acknowledged, McMullian and the Company agree as follows:

1.                  The Company hereby retains the services of McMullian for a
          period from the date hereof through December 31, 2004, in the capacity
          of an independent consultant for the purpose of advising the Company
          and its subsidiaries as to various matters including the strategic
          direction of the Company, governmental and community relations and
          attraction of new customers and maintenance of existing ones, from
          time to time. McMullian shall be available, on reasonable notice, to
          administer special projects assigned to him by the Chief Executive
          Officer or the Board of Directors.

         It is recognized that the provision of said services is not amenable to
the establishment of a routine or schedule, and that McMullian will provide said
services in the manner he deems best, based upon his own experience and
judgment, and shall consult with the Chief Executive Officer of the Company, as
required, concerning said services. McMullian will not be subject to the control
or direction of the Company as to the means to be employed by him in the
accomplishment of his tasks, nor shall he be required to work any particular
number of hours or according to a schedule during the term of this Agreement. It
is not anticipated that McMullian shall devote his full time to the provision of
said services; however, McMullian agrees to be available to provide services for
at least 13 weeks during the year, and the Company agrees that McMullian cannot
be asked to provide such services more than 26 weeks during the year without his
consent.

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         It is acknowledged by the parties that, at the time of execution of
this Agreement, McMullian is serving as Chairman of the Board of Directors of
the Company and it is anticipated that McMullian may be reelected to said
position from time to time in the future. The duties assigned to McMullian
pursuant to this Agreement are separate and distinct from those of the Chairman
of the Board of Directors, whose duties are described in the Company's By-laws,
and which include presiding at meetings of the Board and of the shareholders.
For service as a Director or as Chairman of the Board of Directors, McMullian
shall receive such compensation as is provided by the Company's Board of
Directors pursuant to its By-Laws, inasmuch as he is not an employee or a
salaried officer of the company. If the Chairman of the Board is provided an
office and administrative services by the Company, McMullian may use said office
and services for purposes of his consulting services as well.

2.                  In exchange for the provision of those services described in
          Section 1 above, the Company agrees to pay McMullian the annual amount
          of Two Hundred Fifty Thousand and no hundredth dollars ($250,000.00).
          Said amount shall be paid in equal monthly installments during the
          term hereof. The Company shall reimburse McMullian for his expenses
          reasonably incurred in the provision of said services. As a consultant
          and independent contractor, McMullian shall not be entitled to
          participate in any benefit or incentive plans maintained by the
          Company for its employees. McMullian may, however, participate in said
          plans in the manner that other retired employees, officers or
          directors are entitled to participate.

3.                  McMullian shall be free to perform the services required
          hereby at any location he desires, consistent with the goals to be
          accomplished. McMullian will specifically not be required to maintain
          an office at the Company's headquarters for his consulting services
          although office facilities may be made available to him from time to
          time at said location if in the discretion of the Company said
          provision will facilitate the accomplishment of said goals; McMullian
          shall not be required to use said facilities. McMullian shall be
          permitted to hire others, at his own expense, to assist him in the
          provision of the services to be rendered hereunder, although it is
          acknowledged by the parties that it is McMullian's personal knowledge
          and abilities which are the primary subject of this Agreement.
          McMullian shall treat all information which he receives in his
          capacity as a consultant, and which is not generally available to the
          public, as confidential, and shall insure that any such employees of
          his shall also respect the confidentiality of such information which
          is shared with them.

4.                  McMullian shall be free to consult with and render services
          to other companies during the term of this Agreement; provided,
          however, that McMullian shall not consult for any other business
          entity the business of which is in direct competition with the primary
          businesses of the Company.

5.                  In the event of McMullian's death or disability (as
          determined in good faith by the Company's Board of Directors) prior to
          the expiration of the term of this Agreement, this Agreement shall
          terminate and no further payments shall be payable hereunder by the
          Company, except that any payments accrued for prior services rendered
          shall be paid to McMullian or to his estate.

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6.                  Payments provided for hereunder are independent of any
          payments to which McMullian, his estate or designated beneficiaries
          may be entitled pursuant to any employee benefit plan maintained by
          the Company during McMullian's prior employment thereby.

7.                  This Agreement shall be binding upon and shall inure to the
          benefit of the parties hereto and any successor or successors to the
          business of the Company; provided, however, that McMullian shall not
          be entitled to commute, encumber, sell and otherwise dispose of his
          right to receive the payments provided for in this Agreement, which
          payments and the right thereto are expressly declared to be
          non-assignable and non-transferable. In the event of any attempted
          assignment or transfer of said rights, the Company shall have no
          further liability under this Agreement.

8.                  This Agreement may be terminated or amended by either party
          upon sixty (60) days' written notice. If the Company terminates this
          Agreement, other than as a result of McMullian's failure to perform
          his duties hereunder (after receipt of written notice of said failure
          and a period of thirty (30) days in which to cure said failure), the
          Company shall immediately pay McMullian the remaining payments called
          for hereunder through the full term hereof.

9.                  This Agreement shall be construed according to the laws of
          the State of Georgia. If any part of this Agreement shall be deemed
          unenforceable under law, the remaining provisions hereof shall
          continue to be in force without regard to said part.

10.                 This Agreement is executed in two counterparts, each which
          shall take effect as an original and both of which shall evidence one
          and the same Agreement.

         IN WITNESS WHEREOF, the parties have hereunto set their hands and
caused their seals to be affixed the day and year first above written

                                /s/ Amos R. McMullian                     (SEAL)
                                ------------------------------------------
                                AMOS R. MCMULLIAN

                                FLOWERS FOODS, INC.

                                BY:  /s/ George E. Deese
                                     -------------------------------------
                                     President

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