Document:

Exhibit 10.1

THIS NOTE AND THE EXERCISE OF RELATED WARRANT(S) HAVE NOT BEEN REGISTERED UNDER
THE SECURITIES ACT OF 1933, AS AMENDED. THIS NOTE AND THE COMMON SHARES ISSUABLE
UPON EXERCISE OF RELATED WARRANT(S) MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED
OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT AS TO THIS
NOTE UNDER SAID ACT OR AN OPINION OF COUNSEL REASONABLY SATISFACTORY TO
BRANDPARTNERS GROUP INC. THAT SUCH REGISTRATION IS NOT REQUIRED.

                $1 MILLION UNSECURED SUBORDINATED PROMISSORY NOTE

FOR VALUE RECEIVED, BrandPartners Group, Inc., a Delaware corporation
(hereinafter called "Borrower"), hereby promises to pay to Longview Fund LP,
1325 Howard Avenue #422, Burlingame CA 94010, attn: S. Michael Rudolph
[facsimile 650-343-2506] (the "Holder") or order, the sum of Five Hundred
Thousand Dollars ($500,000.00), with interest accruing at the annual rate of
12%, on October 4, 2004 (the "Initial Maturity Date") and the sum of Five
Hundred Thousand Dollars ($500,000.00) with interest accruing at the annual rate
of 12%, on or before January 3, 2005 (the "Final Maturity Date"). The following
terms shall apply to this Unsecured Promissory Note (the "Note"):

                                    ARTICLE I

                               GENERAL PROVISIONS

         1.1 PAYMENT GRACE PERIOD. The Borrower shall have a ten (10) day grace
period to pay the principal and interest due under this Note. In the event of a
default in payment, Purchaser agrees to pay a default interest rate of fifteen
percent (15%) per annum to the amount due hereunder.

         1.2 PAYMENT TERMS. Fifty percent (50%) of the Note principal (Five
Hundred Thousand Dollars [$500,000.00]) and accrued interest shall be payable on
the Initial Maturity Date and the balance of the principal (Five Hundred
Thousand Dollars [$500,000.00]) and accrued interest under the Note ("Remaining
Balance") payable at the Borrower's option on the Initial Maturity Date or any
time thereafter until and including the Final Maturity Date with interest
accruing on the unpaid principal until such time as same is repaid by the
Borrower.

         1.3 CONSIDERATION FOR NOTE. In addition to interest accruing on unpaid
principal at twelve percent (12%) per annum, Borrower grants Holder
simultaneously with the issuance of this note a three (3) year Common Stock
Purchase Warrant to purchase up to 500,000 shares of its Common Stock (the
"Warrant") (each such share of Common Stock a "Warrant Share", $0.01 par value
and all such shares, the "Warrant Shares". The exercise price of each Warrant
Shares will be the closing price of the Borrower's Common Stock as of the date
of issuance of the Note. In the event Borrower does not pay the Remaining
Balance on the Initial Maturity Date, Borrower on the Initial Maturity Date will
issue to Holder an additional three (3) year Common Stock Purchase Warrant to
purchase 250,000 Warrant Shares (the "Additional Warrant"). The terms of the
Additional Warrant will be nearly identical to the terms of the Warrant except
that the exercise price of the Warrant Shares underlying the Additional Warrant
will be the lesser of the exercise price of the Warrant or the closing price of
the Borrower's Common Stock as of the Initial Maturity Date. The Holder of the
Warrants and Additional Warrants has been granted certain registration rights
set forth in a Registration Rights Agreement of even date herewith.

                                       1
<PAGE>

         1.4 INTEREST RATE. Interest payable on this Note shall accrue at the
annual rate of twelve percent (12%) per annum and is payable on the Initial
Maturity Date and thereafter on any remaining outstanding principal.

                                   ARTICLE II

                                EVENT OF DEFAULT

The occurrence of any of the following events of default ("Event of Default")
shall, at the option of the Holder hereof, make all sums of principal and
interest then remaining unpaid hereon and all other amounts payable hereunder
immediately due and payable, upon demand, without presentment, or grace period,
all of which hereby are expressly waived, except as set forth below:

         2.1 FAILURE TO PAY PRINCIPAL OR INTEREST. The Borrower fails to pay any
installment of principal, interest when due and such failure continues for a
period of ten (10) days after the due date as stated in Section 1.2 hereof.

         2.2 BREACH OF COVENANT. The Borrower breaches any material covenant or
other term or condition of this Note in any material respect and such breach, if
subject to cure, continues for a period of ten (10) days after written notice to
the Borrower from the Holder.

         2.3 BREACH OF REPRESENTATIONS AND WARRANTIES. Any material
representation or warranty of the Borrower made herein, or in any agreement,
statement or certificate given in writing pursuant hereto or in connection
therewith shall be false or misleading in any material respect as of the date
made.

         2.4 RECEIVER OR TRUSTEE. The Borrower shall make an assignment for the
benefit of creditors, or apply for or consent to the appointment of a receiver
or trustee for it or for a substantial part of its property or business; or such
a receiver or trustee shall otherwise be appointed.

         2.5 JUDGMENTS. Any money judgment, writ or similar final process shall
be entered or filed against Borrower or any of its property or other assets for
more than $100,000, and shall remain unvacated, unbonded or unstayed for a
period of forty-five (45) days.

         2.6 BANKRUPTCY. Bankruptcy, insolvency, reorganization or liquidation
proceedings or other proceedings or relief under any bankruptcy law or any law
for the relief of debtors shall be instituted by or against the Borrower and if
instituted against Borrower are not dismissed within 45 days of initiation.

         2.7 FAILURE TO DELIVER COMMON STOCK OR REPLACEMENT NOTE. Borrower's
failure to timely deliver Common Stock to the Holder pursuant to and in the form
required by this Note, or if required a replacement Note.

         2.8 CROSS DEFAULT. A default by the Borrower of a material term,
covenant, warranty or undertaking of any other agreement to which the Borrower
and Holder are parties, or the occurrence of a material event of default under
any such other agreement, in each case, which is not cured after any required
notice and/or cure period

                                       2
<PAGE>

                                   ARTICLE III

                                  MISCELLANEOUS

         3.1 FAILURE OR INDULGENCE NOT WAIVER. No failure or delay on the part
of Holder hereof in the exercise of any power, right or privilege hereunder
shall operate as a waiver thereof, nor shall any single or partial exercise of
any such power, right or privilege preclude other or further exercise thereof or
of any other right, power or privilege. All rights and remedies existing
hereunder are cumulative to, and not exclusive of, any rights or remedies
otherwise available.

         3.2 NOTICES. All notices, demands, requests, consents, approvals, and
other communications required or permitted hereunder shall be in writing and,
unless otherwise specified herein, shall be (i) personally served, (ii)
deposited in the mail, registered or certified, return receipt requested,
postage prepaid, (iii) delivered by reputable air courier service with charges
prepaid, or (iv) transmitted by hand delivery, telegram, or facsimile, addressed
as set forth below or to such other address as such party shall have specified
most recently by written notice. Any notice or other communication required or
permitted to be given hereunder shall be deemed effective (a) upon hand delivery
or delivery by facsimile, with accurate confirmation generated by the
transmitting facsimile machine, at the address or number designated below (if
delivered on a business day during normal business hours where such notice is to
be received), or the first business day following such delivery (if delivered
other than on a business day during normal business hours where such notice is
to be received) or (b) on the second business day following the date of mailing
by express courier service, fully prepaid, addressed to such address, or upon
actual receipt of such mailing, whichever shall first occur. The addresses for
such communications shall be: (i) if to the Borrower to: BrandPartners Group,
Inc., 10 Main Street, Rochester, NH 03939, telecopier number: (603-335-1397,
with a copy by telecopier only to: Baratta & Goldstein 597 Fifth Avenue, New
York, NY 10017, Attn: Joseph A. Baratta, Esq., telecopier number: (212)
750-8297, and (ii) if to the Holder, to the name, address and telecopy number
set forth on the front page of this Note, with a copy by telecopier only to
Grushko & Mittman, P.C., 551 Fifth Avenue, Suite 1601, New York, New York 10176,
telecopier number: (212) 697-3575.

         3.3 AMENDMENT PROVISION. The term "Note" and all reference thereto, as
used throughout this instrument, shall mean this instrument as originally
executed, or if later amended or supplemented, then as so amended or
supplemented.

         3.4 ASSIGNABILITY. This Note shall be binding upon the Borrower and its
successors and assigns, and shall inure to the benefit of the Holder and its
successors and assigns.

         3.5 COST OF COLLECTION. If default is made in the payment of this Note,
Borrower shall pay the Holder hereof reasonable costs of collection, including
reasonable attorneys' fees.

         3.6 GOVERNING LAW. This Note shall be governed by and construed in
accordance with the laws of the State of New York. Any action brought by either
party against the other concerning the transactions contemplated by this
Agreement shall be brought only in the state courts of New York or in the
federal courts located in the state of New York. Both parties and the individual
signing this Agreement on behalf of the Borrower agree to submit to the
jurisdiction of such courts. The prevailing party shall be entitled to recover
from the other party its reasonable attorney's fees and costs.

         3.7 MAXIMUM PAYMENTS. Nothing contained herein shall be deemed to
establish or require the payment of a rate of interest or other charges in
excess of the maximum permitted by applicable law. In the event that the rate of
interest required to be paid or other charges hereunder exceed the maximum
permitted by such law, any payments in excess of such maximum shall be credited
against amounts owed by the Borrower to the Holder and thus refunded to the
Borrower.

                                       3
<PAGE>

         3.8 REDEMPTION.  This Note may not be redeemed or paid before
             ----------
the Initial Maturity Date without the consent of the Holder.

         3.9 SUBORDINATION.  This Note is subordinate to the Borrower's
             -------------
outstanding secured obligations inclusive of Bank of America Business Capital.

         IN WITNESS WHEREOF,  Borrower has caused this Note to be signed in its
name by an authorized  officer on this 6th day of July, 2004.

                                               BrandPartners Group, Inc.

                                               By:
                                                 -------------------------
                                                  Name: James F. Brooks
                                                  Title: CEO

WITNESS:

-------------------------------

                                       4
<PAGE>Exhibit 10.2

                      COMMON STOCK WARRANT AND CERTIFICATE

NEITHER THIS WARRANT NOR THE SHARES ISSUABLE UPON THE EXERCISE OF THIS WARRANT
HAVE BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "ACT"),
OR ANY STATE SECURITIES LAWS AND NEITHER SUCH SECURITIES NOR ANY INTEREST
THEREIN MAY BE OFFERED, SOLD, ASSIGNED OR OTHERWISE TRANSFERRED UNLESS (1) A
REGISTRATION STATEMENT WITH RESPECT THERETO IS EFFECTIVE UNDER THE ACT AND ANY
APPLICABLE STATE SECURITIES LAWS, OR (2) THE COMPANY RECEIVES AN OPINION OF
COUNSEL TO THE HOLDER OF SUCH SECURITIES, WHICH COUNSEL AND OPINION ARE
REASONABLY SATISFACTORY TO THE COMPANY, THAT SUCH SECURITIES MAY BE OFFERED,
SOLD, ASSIGNED OR TRANSFERRED IN THE MANNER CONTEMPLATED WITHOUT AN EFFECTIVE
REGISTRATION STATEMENT UNDER THE ACT OR APPLICABLE STATE SECURITIES LAWS. THE
TRANSFER OF THIS WARRANT IS RESTRICTED AS DESCRIBED HEREIN.

                            BRANDPARTNERS GROUP, INC.
               Warrant for the Purchase of Shares of Common Stock
                            $0.01 par value per share

                      THIS WARRANT EXPIRES ON July 6, 2007

                                                                500,000 Warrants

THIS CERTIFIES that, for value received, LONGVIEW FUND LP, with an address at
1325 Howard Avenue #422, Burlingame CA 94010 ("Longview" or "Holder"), is
entitled to subscribe for and purchase from Brand Partners Group, Inc. ("BPTR"
or the "Company"), a Delaware corporation, upon the terms and conditions set
forth herein, at any time or from time to time before 5:00 P.M. New York time on
July 6, 2007, (the "Exercise Period"), one share of Common Stock (the "Common
Stock"), $0.01 per share, at exercise price equal to $0.68 per share subject to
adjustment as provided herein (the "Exercise Price"). As used herein the term
"this Warrant" shall mean and include this Warrant and any Warrant or Warrants
hereafter issued as a consequence of the exercise or transfer of this Warrant in
whole or in part.

                  The number of shares of Common Stock issuable upon exercise of
this Warrant (the "Warrant Shares") and the Exercise Price may be adjusted from
time to time as hereinafter set forth.

                  1. (a) This Warrant may be exercised during the Exercise
Period, as to the whole number of Warrant Shares, by the surrender of this
Warrant (with the election at the end hereof duly executed) to the Company at 10
Main Street, Rochester, NH 03839 Attn: CFO, or at such other place as is
designated in writing by the Company. Subject to Section 1(b) hereof, such
executed election must be accompanied by payment in an amount equal to the
Exercise Price multiplied by the number of Warrant Shares for which this Warrant
is being exercised. Such payment may be made by certified or bank cashier's
check payable to the order of the Company.

                                       1
<PAGE>

         (b) If a Registration Statement as set forth in the Registration Rights
Agreement dated as of the 6th day of July by and between BPTR and Holder (the
"Registration Rights Agreement") is effective and the Holder may sell its shares
of Common Stock upon exercise hereof, this Warrant may be exercisable in whole
or in part for cash only as set forth in Section 1 above. If no such
Registration Statement is available, any time after the one year anniversary of
the issuance of this Warrant, payment upon exercise may be made at the option of
the Holder either in (i) cash, wire transfer or by certified or official bank
check payable to the order of the Company equal to the applicable aggregate
Purchase Price, (ii) by delivery of Common Stock issuable upon exercise of the
Warrants in accordance with Section (b) below ("Cashless Exercise") or (iii) by
a combination of any of the foregoing methods, for the number of Common Stock
specified in such form (as such exercise number shall be adjusted to reflect any
adjustment in the total number of shares of Common Stock issuable to the holder
per the terms of this Warrant) and the holder shall thereupon be entitled to
receive the number of duly authorized, validly issued, fully paid and
nonassessable shares of Common Stock determined as provided herein.

         (c) If the Fair Market Value of one share of Common Stock is greater
than the Purchase Price (at the date of calculation as set forth below) and no
Registration Statement relating to the shares of Common Stock underlying this
Warrant is effective after the one year anniversary of the issuance of this
Warrant, in lieu of exercising this Warrant for cash, the holder may elect to
receive shares equal to the value (as determined below) of this Warrant (or the
portion thereof being cancelled) by surrender of this Warrant at the principal
office of the Company together with the properly endorsed Subscription Form in
which event the Company shall issue to the holder a number of shares of Common
Stock computed using the following formula:

X=Y (A-B)
         A

                  Where   X=   the number of shares of Common Stock to be
                               issued to the holder

                          Y= the number of shares of Common Stock
                          purchasable under the Warrant or, if only a
                          portion of the Warrant is being exercised,
                          the portion of the Warrant being exercised
                          (at the date of such calculation)

                          A= the Fair Market Value of one share of the
                          Company's Common Stock (at the date of such
                          calculation)

                          B=   Purchase Price (as adjusted to the date of
                               such calculation)

                                       2
<PAGE>

(d) For purposes of Rule 144 promulgated under the 1933 Act, it is intended,
understood and acknowledged that the Commission currently has interpreted Rule
144 to mean that the Warrant Shares issued in a cashless exercise transaction
shall be deemed to have been acquired by the Holder, and the holding period for
the Warrant Shares shall be deemed to have commenced, on the date this Warrant
was originally issued pursuant to the Subscription Agreement.

(e) "Fair Market Value" means (i) the average of the closing sales prices of the
Common Stock on all domestic national securities exchanges on which the Common
Stock is listed, or (ii) if there have been no sales on any such exchange on any
day, the average of the highest bid and lowest asked prices on all such
exchanges at the end of such a day or, (iii) if on any day the Common Stock is
not so listed, the sales price of the Common Stock as of 4:00 P.M., New York
time, as reported on the NASDAQ National Market or, (iv) if the Common Stock is
not reported on the NASDAQ National Market, the average of the representative
bid and asked quotations for the Common Stock as 4:00 P.M., New York time, as
reported on the NASDAQ interdealer quotation system, or any similar successor
organization, in each such case averaged over a period of 21 trading days
consisting of the day as of which "Fair Market Value" is being determined and
the 20 consecutive trading days prior to such day. Notwithstanding the
foregoing, if at any time of determination the Common Stock is not registered
pursuant to Section 12 of the Securities Act of 1934, as amended, and either
listed on a national securities exchange or authorized for quotation in the
NASDAQ system (inclusive of the Over the Counter Bulletin Board), then Fair
Market Value shall mean the price that would be paid per share for the entire
common equity interest in the Company in an orderly sale transaction between a
willing buyer and a willing seller, taking into account the appropriate lack of
liquidity of the Company's securities and any appropriate discount of the
minority position represented by the Warrants and Warrant Shares, using
valuation techniques then prevailing in the securities industry and assuming
full disclosure of all relevant information and a reasonable period of time for
effectuating such sale. Fair Market Value shall be determined by the Company's
Board of Directors in its good faith judgment. A Holder shall have the right to
require that an independent investment banking firm mutually acceptable to the
Company and the Holder determine Fair Market Value, which firm shall submit to
the Company and the Holder a written report setting forth such determination.
The expenses of such firm will be borne equally by the Company and requesting
Holder, and the determination of such firm will be final and binding upon all
parties.

                  2. (a) Upon each exercise of the Holder's rights to purchase
Warrant Shares, as of the close of business on the date of such exercise, the
Holder shall be deemed to be the holder of record of the Warrant Shares issuable
upon such exercise, notwithstanding that the transfer books of the Company shall
then be closed or certificates representing such Warrant Shares shall not then
have been actually delivered to the Holder. As soon as practicable after each
such exercise of this Warrant, the Company shall issue and deliver to the Holder
a certificate or certificates for the Warrant Shares issuable upon such

                                       3
<PAGE>

exercise, registered in the name of the Holder or its designee. If this Warrant
should be exercised in part only, the Company shall, upon surrender of this
Warrant for cancellation, execute and deliver a new Warrant evidencing the right
of the Holder to purchase the balance of the Warrant Shares (or portions
thereof) subject to purchase hereunder.

                  (b) The issuance of certificates for Warrant Shares upon
exercise of this Warrant shall be made without charge to Holder or the purchaser
of any issuance tax in respect thereof or other cost incurred by the Company in
connection with such exercise and the related issuance of Warrant Shares.

                  (c) The Company shall not close its books against the transfer
of this Warrant or of any Warrant Shares issued or issuable upon the exercise of
this Warrant in any manner which interferes with the timely exercise of this
Warrant.

                  (d) The Company shall from time to time take all such action
as may be necessary to assure that the par value per share of the unissued
Warrant Shares acquirable upon exercise of this Warrant is at all times equal to
or less than the Exercise Price then in effect.

                  (e) The Company shall assist and cooperate with any reasonable
request by the Holder or any purchaser which is required to make any
governmental filings or obtain any governmental approvals prior to or in
connection with any exercise of this Warrant.

                  (f) Notwithstanding any other provision hereof, if an exercise
of any portion of this Warrant is to be made in connection with a public
offering or sale of the Company (pursuant to a merger, sale of stock or
otherwise), such exercise may at the election of the Holder be conditioned upon
the consummation of such transaction, in which case such exercise shall not be
deemed to be effective until immediately prior to consummation of such
transaction.

                  3. (a) Any Warrants issued upon the transfer or exercise in
part of this Warrant shall be numbered and shall be registered in a Warrant
Register as they are issued. The Company shall be entitled to treat the
registered holder of any Warrant on the Warrant Register as the owner in fact
thereof for all purposes and shall not be bound to recognize any equitable or
other claim to or interest in such Warrant on the part of any other person, and
shall not be liable for any registration or transfer of this Warrant which is
registered or to be registered in the name of a fiduciary or the nominee of a
fiduciary unless made with the actual knowledge that a fiduciary or nominee is
committing a breach of trust in requesting such registration or transfer, or
with the knowledge of such facts that its participation therein amounts to bad
faith. This Warrant shall be transferable on the books of the Company only upon
delivery thereof duly endorsed by the Holder or by its duly authorized attorney
or representative, or accompanied by proper evidence of succession, assignment
or authority to transfer. In all cases of transfer by an attorney, executor,
administrator, guardian or other legal representative, duly authenticated
evidence of his or its authority shall be produced. Upon any registration of
transfer, the Company shall deliver a new Warrant or Warrants to the person

                                       4
<PAGE>

entitled thereto. This Warrant may be exchanged, at the option of the Holder
thereof, for another Warrant, or other Warrants of different denominations, of
like tenor and representing in the aggregate the right to purchase a like number
of Warrant Shares (or portions thereof), upon surrender to the Company or its
duly authorized agent. Notwithstanding the foregoing, the Company shall have no
obligation to cause Warrants to be transferred on its books to any person if, in
the reasonable opinion of counsel to the Company, such transfer does not comply
with the provisions of the Act, and the rules and regulations promulgated
thereunder.

                  (b) The initial Holder acknowledges that it has been advised
by the Company that neither this Warrant nor the Warrant Shares have been
registered under the Act, that this Warrant is being or has been issued and the
Warrant Shares may be issued on the basis of the statutory exemption provided by
Section 4(2) of the Act or Regulation D promulgated thereunder, or both,
relating to transactions by an issuer not involving any public offering. The
initial Holder acknowledges by the acceptance of this Warrant that (a) it has
acquired this Warrant for investment purposes only and not with a view to
distribution in violation of the Act; (b) by reason of its business or financial
experience it has the capacity to evaluate the merits and risks of an investment
in the Company; and (c) it is an accredited investor as that term is defined in
Regulation D promulgated under the Act. The initial Holder agrees that any
Warrant Shares will be acquired for investment purposes only and not with a view
to distribution. The initial Holder acknowledges that it has been informed by
its advisors and professionals, or is otherwise familiar with, the nature of the
limitations imposed by the Act and the rules and regulations thereunder on the
transfer of securities. In particular, the initial Holder agrees that no sale,
assignment or transfer of this Warrant or the Warrant Shares issuable upon
exercise hereof shall be valid or effective, and the Company shall not be
required to give any effect to any such sale, assignment or transfer, unless (i)
the sale, assignment or transfer of this Warrant or such Warrant Shares is
registered under the Act, it being understood that neither this Warrant nor such
Warrant Shares are currently registered for sale, or (ii) this Warrant or such
Warrant Shares are sold, assigned or transferred in accordance with all the
requirements and limitations of Rule 144 promulgated under the Act, it being
understood that Rule 144 is not available at the time of the original issuance
of this Warrant for the sale of this Warrant or such Warrant Shares and that
there can be no assurance that Rule 144 sales will be available at any
subsequent time, or (iii) such sale, assignment, or transfer is otherwise exempt
from registration under the Act.

                  4. (a) The Company shall at all times reserve and keep
available out of its authorized and unissued Common Stock, solely for the
purpose of providing for the exercise of the rights to purchase all Warrant
Shares granted pursuant to this Warrant, such number of shares of Common Stock
as shall, from time to time, be sufficient therefore. The Company covenants that
all Warrant Shares are validly authorized and reserved for issuance and, if and
when this Warrant is exercised in whole or in part, and receipt by the Company
of the full Exercise Price therefore, the Warrant Shares will be duly and
validly issued, fully paid, nonassessable, without any personal liability
attaching to the ownership thereof, and will not be issued in violation of any
preemptive or other rights of stockholders.

                                       5
<PAGE>

                  (b) The Company has all requisite corporate power and
authority to enter into and perform its obligations under this Warrant and to
issue and deliver the Warrant to the Holder. The execution, delivery, and
performance by the Company of its obligations under this Warrant, including the
issuance and delivery of the Warrant to the Holder, have been duly authorized by
all necessary corporate action on the part of the Company. This Warrant has been
duly executed and delivered by the Company and Holder and is a legal, valid and
binding obligation of the Company and is enforceable against the Company in
accordance with its terms.

                  5. (a) In case the Company shall at any time after the date
this Warrant is first issued (i) declare a dividend on the outstanding shares of
Common Stock of the Company payable in shares of its Common Stock, (ii)
subdivide the outstanding shares of Common Stock, (iii) combine the outstanding
shares of Common Stock into a smaller number of shares or (iv) sell additional
shares of Common Stock or equivalents thereto, included by way of example,
pursuant to options, warrants, rights or other securities convertible into
shares of Common Stock (for purposes hereof respecting such equivalent
securities, such determination to be made at the time of sale, grant or award of
the equivalent security irrespective of the ultimate conversion or exercise
thereof) (other than pursuant to (w) any grant of an option or warrant for
Common Stock or issuance of any shares of common Stock upon the exercise of any
options or warrants to employees, officers and directors of or consultants to
the Company pursuant to any stock option plan, employee stock purchase plan or
similar plan or incentive or consulting arrangement approved by the Company's
board of directors; (x) any restricted stock awards approved by the Company's
board of directors; (y) shares of Common Stock or Common Stock equivalents
issued as consideration for the acquisition of another company or business in
which the shareholders of the Company do not have an ownership interest which
acquisition has been approved by the Board of Directors of the Company; or (z)
any rights or agreements to purchase Common Stock equivalents outstanding on the
date hereof) in a private transaction (as contrasted with a public sale
registered with the Securities and Exchange Commission) at prices (including
with respect to equivalent securities, exercise, grant or conversion prices)
less than the then current Exercise Price, then, in each case of 5(a)(i), (ii)
and (iii), the Exercise Price, and the number of Warrant Shares issuable upon
exercise of this Warrant, in effect at the time of the record date for such
dividend or of the effective date of such subdivision or combination, shall be
proportionately adjusted so that the Holder after such time shall be entitled to
receive the aggregate number and kind of shares for such consideration which, if
such Warrant had been exercised immediately prior to such time at the
then-current exercise price, such holder would have owned upon such exercise and
been entitled to receive by virtue of such dividend, subdivision, or
combination; and in the case of 5(a)(iv), the then current Exercise Price shall
be reduced to equal the sale, issuance, exercise or conversion price, as
applicable, of the Common Stock or equivalent therto. Such adjustment shall be
made successively whenever any event listed above shall occur.

                  (b) Whenever there shall be an adjustment as provided in this
Section 5, the Company shall promptly cause written notice thereof to be sent by
certified mail, postage prepaid, to the Holder, at its address as it shall
appear in the Warrant Register, which notice shall be accompanied by an

                                       6
<PAGE>

officer's certificate setting forth the number of Warrant Shares purchasable
upon the exercise of this Warrant and the Exercise Price after such adjustment
and setting forth a brief statement of the facts requiring such adjustment and
the computation thereof, which officer's certificate shall be conclusive
evidence of the correctness of any such adjustment absent manifest error.

                  (c) The Company shall not be required to issue fractions of
shares of Common Stock or other capital stock of the Company upon the exercise
of this Warrant. If any fraction of a share would be issuable on the exercise of
this Warrant (or specified portions thereof), the Company shall at its sole
discretion purchase such fraction for an amount in cash equal to the same
fraction of the Fair Market Value of such share of Common Stock on the date of
exercise of this Warrant or round the fractional share up to the next whole
number of shares.

                  6. (a) In case of any consolidation or merger of the Company
with or into another corporation (other than a merger or consolidation in which
the Company is the surviving or continuing corporation or in which the
shareholders of the Company prior to such event hold more than 50% of the
capital stock of the surviving or continuing corporation), or in case of any
sale, lease, or conveyance to another corporation of the property and assets of
any nature of the Company as an entirety or substantially as an entirety, such
successor, leasing or purchasing corporation, as the case may be, shall (i)
execute with the Holder an agreement providing that the Holder shall have the
right thereafter to receive upon exercise of this Warrant solely the kind and
amount of shares of stock and other securities, property, cash or any
combination thereof receivable upon such consolidation, merger, sale, lease or
conveyance by a holder of the number of shares of Common Stock for which this
Warrant might have been exercised immediately prior to such consolidation,
merger, sale, lease or conveyance, and (ii) make effective provisions in its
certificate of incorporation or otherwise, if necessary, to effect such
agreement. Such agreement shall provide for adjustments which shall be as nearly
equivalent as practicable to the adjustments in Section 5.

                  (b) In case of any reclassification or change of the shares of
Common Stock issuable upon exercise of this Warrant (other than a change in par
value or from no par value to a specified par value, or as a result of a
subdivision or combination, but including any change in the shares into two or
more classes or series of shares), or in case of any consolidation or merger of
another corporation into the Company in which the Company is the surviving or
continuing corporation and in which there is a reclassification or change
(including a change to the right to receive securities of another person,
property, cash or any combination thereof) of the shares of Common Stock (other
than a change in par value, or from no par value to a specified par value, or as
a result of a subdivision or combination, but including any change in the shares
into two or more classes or series of shares), the Holder shall have the right
thereafter to receive upon exercise of this Warrant solely the kind and amount
of shares of stock and other securities, property, cash or any combination
thereof receivable upon such reclassification, change, consolidation or merger
by a holder of the number of shares of Common Stock for which this Warrant might
have been exercised immediately prior to such reclassification, change,
consolidation or merger. Thereafter, appropriate provision shall be made for
adjustments which shall be as nearly equivalent as practicable to the
adjustments in Section 5.

                                       7
<PAGE>

                  (c) The above provisions of this Section 6 shall similarly
apply to successive reclassifications and changes of shares of Common Stock and
to successive consolidations, mergers, sales, leases or conveyances.

                  7. In case at any time the Company shall propose to:

                  (a) pay any dividend or make any distribution on shares of
Common Stock in shares of Common Stock or equivalents thereto or make any other
distribution; or

                  (b) issue any rights, warrants or other Common Stock to all
holders of Common Stock entitling them to purchase any additional shares of
Common Stock or any other rights, warrants or other Common Stock; or

                  (c) effect any reclassification or change of outstanding
shares of Common Stock, or any consolidation, merger, sale, lease or conveyance
of property, described in Section 6 hereof; or

                  (d) effect any liquidation, dissolution or winding-up of the
Company; or

                  (e) take any other action which would cause an adjustment to
the Exercise Price;

                  (f) provide to its shareholders any information which is
regularly provided to shareholders,

                  then, and in any one or more of such cases (a) through (f),
the Company shall give written notice thereof, by certified mail, postage
prepaid, to the Holder at the Holder's address as it shall appear in the Warrant
Register, mailed at least five (5) days prior to (i) the date as of which the
holders of record of shares of Securities to be entitled to receive any such
dividend, distribution, rights, warrants or other securities are to be
determined, (ii) the date on which any such reclassification, change of
outstanding shares of Common Stock, consolidation, merger, sale, lease,
conveyance of property, liquidation, dissolution or winding-up is expected to
become effective, and the date as of which it is expected that holders of record
of shares of Common Stock shall be entitled to exchange their shares for
securities or other property, if any, deliverable upon such reclassification,
change of outstanding shares, consolidation, merger, sale, lease, conveyance of
property, liquidation, dissolution or winding-up, or (iii) the date of such
other action which would require an adjustment to the Exercise Price. In the
case of subsection (f) above, written notice to the Holder shall be given by
regular mail, without notice to counsel as set forth in Section 15 below.

                                       8
<PAGE>

                  8. The issuance of any shares or other securities upon the
exercise of this Warrant, and the delivery of certificates or other instruments
representing such shares or other securities, shall be made without charge to
the Holder for any tax (other than taxes based on the net income of the Holder)
or other charge in respect of such issuance. The Company shall not, however, be
required to pay any tax which may be payable in respect of any transfer involved
in the issue and delivery of any certificate in a name other than that of the
Holder and the Company shall not be required to issue or deliver any such
certificate unless and until the person or persons requesting the issue thereof
shall have paid to the Company the amount of such tax or shall have established
to the satisfaction of the Company that such tax has been paid.

                  9. The Holder shall have the registration rights and be
subject to the same obligations and undertakings with respect to the Warrant
Shares as are granted pursuant to the Registration Rights Agreement providing
registration rights to the Holder.

                  10. Unless registered pursuant to the provisions of Section 9,
the Warrant Shares issued upon exercise of this Warrant shall be subject to a
stop transfer order and the certificate or certificates evidencing such Warrant
Shares shall bear the following legend:

                  "THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
                  REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE
                  "ACT"), OR ANY STATE SECURITIES LAWS AND NEITHER SUCH
                  SECURITIES NOR ANY INTEREST THEREIN MAY BE OFFERED, SOLD,
                  ASSIGNED OR OTHERWISE TRANSFERRED UNLESS (1) A REGISTRATION
                  STATEMENT WITH RESPECT THERETO IS EFFECTIVE UNDER THE ACT AND
                  ANY APPLICABLE STATE SECURITIES LAWS, OR (2) THE COMPANY
                  RECEIVES AN OPINION OF COUNSEL TO THE HOLDER OF SUCH
                  SECURITIES, WHICH COUNSEL AND OPINION ARE REASONABLY
                  SATISFACTORY TO THE COMPANY, THAT SUCH SECURITIES MAY BE
                  OFFERED, SOLD, ASSIGNED OR TRANSFERRED IN THE MANNER
                  CONTEMPLATED WITHOUT AN EFFECTIVE REGISTRATION STATEMENT UNDER
                  THE ACT OR APPLICABLE STATE SECURITIES LAWS."

                  11. Upon receipt of evidence satisfactory to the Company of
the loss, theft, destruction or mutilation of this Warrant (and upon surrender
of any Warrant if mutilated), including an affidavit of the Holder that this
Warrant has been lost, stolen, destroyed or mutilated, together with an
indemnity against any claim that may be made against the Company on account of
such lost, stolen, destroyed or mutilated Warrant, and upon reimbursement of the
Company's reasonable incidental expenses, the Company shall execute and deliver
to the Holder a new Warrant of like date, tenor, and denomination.

                  12. The Holder of this Warrant shall not have solely on
account of such status any rights of a stockholder of the Company, either at law
or in equity, or to any notice of meetings of stockholders or of any other
proceedings of the Company, except as provided in this Warrant.

                                       9
<PAGE>

                  13. This Warrant shall be construed in accordance with the
laws of the State of New York applicable to contracts made and to be performed
entirely within such State, without regard to principles governing conflict of
laws.

                  14. The Company and the Holder irrevocably consents to the
jurisdiction of the courts of the State of New York and of any federal court
located in New York in connection with any action or proceeding arising out of
or relating to this Warrant, any document or instrument delivered pursuant to,
in connection with or simultaneously with this Warrant, or a breach of this
Warrant or any such document or instrument. In any such action or proceeding,
the Company and the Holder waives personal service of any summons, complaint or
other process and agrees that service thereof may be made in accordance with
Section 15 hereof. Within thirty (30) days after such service, or such other
time as may be mutually agreed upon in writing by the attorneys for the parties
to such action or proceeding, the Company and the Holder shall appear to answer
such summons, complaint or other process.

                  15. Any notice or other communication required or permitted to
be given hereunder shall be in writing and shall be mailed by certified mail,
return receipt requested, or by Federal Express, Express Mail or similar
overnight delivery or courier service or delivered (in person or by telecopy,
telex or similar telecommunications equipment) against receipt to the party to
whom it is to be given, (i) if to the Company, at 10 Main Street, Rochester, NH
03839, (ii) if to the Holder, at its address set forth on the first page hereof
or (iii) in either case, to such other address, facsimile number or person's
attention as the party shall have furnished in writing in accordance with the
provisions of this Section 15. Notice to the estate of any party shall be
sufficient if addressed to the party as provided in this Section 15. Any notice
or other communication given by certified mail shall be deemed given at the time
of certification thereof, except for a notice changing a party's address which
shall be deemed given at the time of receipt thereof. Any notice given by other
means permitted by this Section 15 shall be deemed given at the time of receipt
thereof.

                  16. No course of dealing and no delay or omission on the part
of the Holder or the Company in exercising any right or remedy shall operate as
a waiver thereof or otherwise prejudice the Holder's or the Company's rights,
powers or remedies. No right, power or remedy conferred by this Warrant upon the
Holder or the Company shall be exclusive of any other right, power or remedy
referred to herein or now or hereafter available at law, in equity, by statute
or otherwise, and all such remedies may be exercised singly or concurrently.

                  17. This Warrant may be amended only by a written instrument
executed by the Company and the Holder hereof. Any amendment shall be endorsed
upon this Warrant, and all future Holders shall be bound thereby.

                                       10
<PAGE>

                  IN WITNESS WHEREOF, the Company has delivered this Common
Stock Warrant on the date set forth below.

Dated as of July 6, 2004.

                                      BRAND PARTNERS GROUP, INC.

                                      BY:
                                      ----------------------------------------
                                      JAMES F. BROOKS, CHIEF EXECUTIVE OFFICER

Agreed to:
-----------------------
Holder

                                       11
<PAGE>

                               FORM OF ASSIGNMENT

(To be executed by the registered holder if such holder desires to transfer the
attached Warrant.)

                  FOR VALUE RECEIVED, _____________________ hereby sells,
assigns, and transfers unto _________________ a Warrant to purchase ___________
shares of Common Stock, $0.01 par value per share, of BrandPartners Group, Inc.
(the "Company"), together with all right, title and interest therein, and does
hereby irrevocably constitute and appoint ____________ ___________________
attorney to transfer such Warrant on the books of the Company, with full power
of substitution.

Dated:
     --------------------

                                             Signature
                                             ---------------------
                                             (Signature Guarantee)

                                     NOTICE

                  The signature on the foregoing Assignment must correspond to
the name as written upon the face of this Warrant in every particular, without
alteration or enlargement or any change whatsoever.

                                       12
<PAGE>

To:      BrandPartners Group, Inc.
         10 Main Street
         Rochester, NH 03839

                          FORM OF ELECTION TO EXERCISE

The undersigned, pursuant to the provisions set forth in the attached Warrant
(No.____), hereby irrevocably elects to purchase (check applicable box): ___
________ shares of the Common Stock covered by such Warrant; or ___ the maximum
number of shares of Common Stock covered by such Warrant pursuant to the
cashless exercise procedure set forth in Section 1.

The undersigned herewith makes payment of the full purchase price for such
shares at the price per share provided for in such Warrant, which is
$___________. Such payment takes the form of (check applicable box or boxes):
___ $__________ in lawful money of the United States; and/or ___ the
cancellation of such portion of the attached Warrant as is exercisable for a
total of _______ shares of Common Stock (using a Fair Market Value of $_______
per share for purposes of this calculation); and/or ___ the cancellation of such
number of shares of Common Stock as is necessary, in accordance with the formula
set forth in Section 1, to exercise this Warrant with respect to the maximum
number of shares of Common Stock purchasable pursuant to the cashless exercise
procedure set forth in Section 1.

The undersigned requests that the certificates for such shares be issued in the
name of, and delivered to______________________________________ whose address is
_________________________.

The undersigned represents and warrants that all offers and sales by the
undersigned of the securities issuable upon exercise of the within Warrant shall
be made pursuant to registration of the Common Stock under the Securities Act of
1933, as amended (the "Securities Act"), or pursuant to an exemption from
registration under the Securities Act.

Dated:___________________

(Signature must conform to name of holder as specified
on the face of the Warrant)

                                    (Address)

                                       13
<PAGE>

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00070-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00070-of-00352.parquet"}]]