Document:

Employment Offer Letter  to Jerry Fowler

 Exhibit 10.29 
 

 
 Friday, February 29, 2008 
 Jerry Fowden 
 33 Twyford Road 
 Barrown on Trent

 Derby 
 De737HA 
 UK 
 Dear Jerry 
 I am very pleased to offer you the position of President—International. This position will report to the CEO and is effective on June 19, 2008, This new offer replaces your existing terms and conditions
presented to you in the letter dated August 11, 2007. 
 This revised offer outlines the terms and conditions of your employment with Cott Beverages
Inc. (the “Company”). Please note that this is not a contract of employment or a promise of employment for any specific term. 
 Although the
position will ultimately be based in Tampa, Florida this is contingent upon you and your family securing appropriate work visa status, which the company will assist you and your family in applying for. It is expected that by the end of 2008 you will
have relocated to Tampa upon successfully securing the appropriate immigration and work authorization. 
 Your base salary will be $400,000 per year and you
will also receive a car allowance equal to $16,000 per year both of which will be paid on a semi-monthly basis. Your performance evaluations for salary reviews will be conducted on an annual basis and any increase would, if applicable, be determined
as part of the annual review process. In addition you will be eligible to receive a Sign on Cash Award equal to $400,000 (less withholdings) payable to you on the first pay period following your effective hire date. The Sign On Cash Award is payable
back to the company (on a pro-rated basis) should you resign from the company’s employ within twelve (12) months of your effective hire date. 
 You are eligible to participate in the annual bonus plan equal to an amount of 100% (bonus target level) of your
base salary based upon the achievement of specified goals. The bonus year is from January to December and any payments made to you will be pro-rated based on your effective hire date (full months of employment only). Currently the maximum payout
under the bonus plan is potentially four (4) times your bonus target for achievement of performance goals in excess of the target goals. Such performance. goals shall be established annually. However, please note that the bonus plan is entirely
discretionary and the Company reserves in its absolute discretion the right to terminate or amend any bonus scheme. Your 2008 bonus will be calculated based on the UK/International pool for the first 6 months of the year and based 100% on the
corporate pool for the period July 1st, 2008 to December 31st, 2008. 
 You will be eligible to participate in the benefit programs provided to employees in the UK and on your move to
the US you will be eligible for Cott’s USA Benefit Program. The USA Benefit Program includes health, disability and life insurance benefits. Employee contributions are required for our Program. You will also be eligible for an annual medical
check to the value of $5,000 per year. 

 You shall be entitled to participate in the long-term incentive (LTIP) plans and programs as made available from time to
time to employees of a similar level within the organization. As of 2007 the Board of Directors approved our new long term incentive plan which is based on each participant’s decision to invest up to 100% of their bonus payout in company stock
for a period of 3 years. The plan will match 100% of the investment made by the participant in equivalent Cott stock. The match will vest in 3 years. 
 In
addition on your effective dates you will receive a one-time long term equity award equal to the value of $400,000. Such equity award has still to be determined but will vest on the third (3) year anniversary of your hire date in this new role.

 You are entitled to four weeks vacation. Vacation earned for 2008 will be prorated based on your
date of hire. You are encouraged to take your vacation time in the calendar year it is earned. All earned vacation must be taken by March 31st
of the year following the one, which it is earned; otherwise it may be forfeited. If you should leave the Company, the value of any unearned vacation taken by you will be considered a debt to the Company. All vacation periods require the approval of
your Manager. 
 Cott will provide you with relocation assistance to Tampa, Florida. The attached document outlines the relocation package provided to you by
Cott. Cott has outsourced the day-to-day administration of this program to NEI Global Relocation Company (“NEI”). You will work with one point of contact; Barbara Zaayer, your Account Executive, throughout the relocation process. She can
be reached at (800) 533-7353. 
 To comply with the Immigration Reform and Control Act of 1986, the Company must verify your identity and authorization
to work in-the United States. Therefore, please bring with you on your first day, either one original document from the list A or one original document from the list B and one original document from the list C. Acceptable
documents are listed on the backside of the enclosed INS Form I-9. If you have any difficulty in this regard, please call me immediately. Upon acceptance of this offer, you acknowledge and agree that Cott has the right to disclose confidential
information regarding you to any third party as required by law. 
 Jerry, please indicate your acceptance of this offer by returning one signed original of
both the offer letter. 
 Yours truly, 
  

	
	
	
	/s/ David Gibbons
	 David Gibbons
 CEO, Interim
 COTT Corporation

  
 I accept this offer of employment and the
terms identified herein. 
  

					
		 		 	
			
	/s/ Jerry Fowden	 		 	25 June 2008
	Jerry Fowden	 		 	Date

  

 2Form of Convertible Note

 Exhibit 4.1 
 NEITHER THIS NOTE NOR THE SECURITIES THAT MAY BE ISSUED BY THE BORROWER UPON CONVERSION HEREOF (COLLECTIVELY, THE
“SECURITIES”) HAVE BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “1933 ACT”), OR THE SECURITIES LAWS OF ANY STATE OR OTHER JURISDICTION. NEITHER THE SECURITIES NOR ANY INTEREST OR PARTICIPATION THEREIN
MAY BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED: (i) IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE 1933 ACT, OR APPLICABLE STATE SECURITIES LAWS; OR (ii) IN THE ABSENCE OF AN
OPINION OF COUNSEL, IN A FORM ACCEPTABLE TO THE ISSUER, THAT REGISTRATION IS NOT REQUIRED UNDER THE 1933 ACT OR; (iii) UNLESS SOLD, TRANSFERRED OR ASSIGNED PURSUANT TO RULE 144 UNDER THE 1933 ACT. 
 CONVERTIBLE NOTE 
 Miami, Florida 
  

				
	                         , 2007 (the “Issuance Date”)
	  	$	                        

 FOR VALUE RECEIVED, Dynamic Response Group, Inc., a Florida corporation (the
“Company”), hereby promises to pay to the order of
                                         
        or registered assigns (the “Holder”) the principal amount of
                         Dollars
($                    ), on
                        , 2007 (the “Maturity Date”), and to pay interest on the unpaid principal balance hereof
at the rate of Ten percent (10%) per annum from the Issuance Date in accordance with the terms hereof or otherwise. The principal balance of this Note shall be payable pursuant to Paragraph 1. Interest on this Note shall accrue and be payable
pursuant to Paragraph I. Each capitalized term used herein, and not otherwise defined, shall have the meaning ascribed thereto in the Subscription Agreement, dated
                                     between the Company and
the Holder (the “Securities Purchase Agreement”), pursuant to which this convertible note (the “Note”) was originally issued. The term “Note” and all reference thereto, as used throughout this instrument, shall mean
this instrument as originally executed, or if later amended or supplemented, then as so amended or supplemented. This Note and the Other Notes (as hereinafter defined) issued by the Company on the Issuance Date pursuant to Securities Purchase
Agreements executed by the Company and purchasers of the Other Notes (collectively, the “Securities Purchase Agreements”) are collectively referred to in this Note as the “Notes.” 
 1. Payments of Principal and Interest. 
 (a) Payment of Principal. The principal balance of this Note shall be paid to the Holder hereof on the Maturity Date. The Company shall not prematurely pay or prepay any outstanding principal balance to the Holder. 
 (b) Payment of Interest. Interest on the unpaid principal balance of this Note shall accrue at a rate of Ten percent (10%) per annum
commencing on the Issuance Date. Interest shall be computed on the basis of a 365-day year and actual days elapsed. Interest shall be paid in accordance with Schedule 1(b.) attached hereto. 
 (c) Default Interest. Any amount of principal or interest on this Note which is not paid when due shall bear interest at the rate of fifteen
percent (15%) per annum from the date thereof until the 

 
same is paid (“Default Interest”) and the Holder, at the Holder’s sole discretion, may include any accrued but unpaid Default Interest
in the Conversion Amount. 
 (d) General Payment Provisions. All payments of principal and interest on this Note shall be made in
lawful money of the United States of America by check to such account as the Holder may from time to time designate by written notice to the Company in accordance with the provisions of this Note. Whenever any amount expressed to be due by the terms
of this Note is due on any day which is not a Business Day (as defined below), the same shall instead be due on the next succeeding day which is a Business Day and, in the case of any interest payment date which is not the date on which this Note is
paid in full, the extension of the due date thereof shall not be taken into account for purposes of determining the amount of interest due on such date. For purposes of this Note, “Business Day” shall mean any day other than a Saturday,
Sunday or a day on which commercial banks in the City of Miami are authorized or required by law or executive order to remain closed. 
 2.
Conversion of Note. At any time prior to the Maturity Date, this Note shall be convertible into shares of the Company’s common stock, par value $.001 per share (the “Common Stock”), on the terms and conditions set forth in this
Paragraph 2. 
 (a) Certain Defined Terms. For purposes of this Note, the following terms shall have the following meanings:

 (1) “Conversion Amount” means the sum of (A) the principal amount of this Note to be converted with respect
to which this determination is being made, (B) accrued and unpaid interest, if so included at the Holder’s sole discretion and (c) Default Interest, if any, on unpaid interest and principal, if so included at the Holder’s sole
discretion. 
 (2) “Conversion Price” means One Dollar ($1.00). 
 (3). “Other Notes” means the convertible notes, other than this Note, issued by the Company pursuant to Securities Purchase Agreements. 
 (4) “Person” means an individual, a limited liability company, a partnership, a joint venture, a corporation, a trust, an
unincorporated organization and a government or any department or agency thereof. 
 (b) Holder’s Conversion Right. At any time
or times on or after the Issuance Date, the Holder shall be entitled to convert any part of the outstanding and unpaid principal amount of this Note into fully paid and nonassessable shares of Common Stock in accordance with Paragraph 2.(d), at the
Conversion Rate (as defined below), provided that the Holder shall be required to request conversions in increments of $1,000 or more, The Company shall not issue any fraction of a share of Common Stock upon any conversion; if such issuance would
result in the issuance of a fraction of a share of Common Stock, the Company shall round such fraction of a share of Common Stock up to the nearest whole share. 
 (c) Conversion Rate. The number of shares of Common Stock issuable upon conversion of a Conversion Amount of this Note pursuant to Paragraph 2.(b) shall be determined according to the following formula (the
“Conversion Rate”): 
 Conversion Amount 
 Conversion Price 
  

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 (d) Mechanics of Conversion. The conversion of this Note shall be conducted in the following
manner: 
 (1) Holder’s Delivery Requirements. To convert this Note into shares of Common Stock on any date set
forth in the Conversion Notice by the Holder (the “Conversion Date”), the Holder hereof shall (A) transmit by facsimile (or otherwise deliver), for receipt on or prior to 11:59 p.m., Eastern Time on such date, a copy of a fully
executed notice of conversion in the form attached hereto as Exhibit 2.(d)(1) (the “Conversion Notice”) to the Company; and (B) surrender to a common carrier for delivery to the Company as soon as practicable following the date of the
Conversion Notice original of the Note being converted. 
 (2)
Company’s Response. Upon receipt by the Company of a copy of a Conversion Notice, the Company shall as soon as practicable, but in no event later than five (5) Business Days after receipt of such Conversion Notice, send, via
facsimile and overnight courier, a confirmation of receipt of such Conversion Notice (the “Conversion Confirmation”) to such Holder indicating that the Company will process such Conversion Notice in accordance with the terms herein.
Within fifteen (15) Business Days after the date of the Conversion Confirmation, the Company shall issue and surrender to a common carrier for
delivery to the address as specified in the Conversion Notice, a certificate, registered in the name of the Holder, for the number of shares of Common Stock to which the Holder shall be entitled. If less than the full principal amount of this Note
is submitted for conversion, then the Company shall within fifteen (15) Business Days after receipt of the Note and at its own expense, issue and deliver to the Holder a new Note for the outstanding principal amount not so converted; provided
that such new Note shall be substantially in the same form as this Note. 
 (3) Record Holder, The person or persons
entitled to receive the shares of Common Stock issuable upon a conversion of this Note shall be treated for all purposes as the record holder or holders of such shares of Common Stock on the Conversion Date. 
 (e) Taxes. The Company shall pay any and all taxes that may be payable with respect to the issuance and delivery of Common Stock upon the
conversion of Notes. 
 Adjustments to Conversion Price. If the Company at any time subdivides (by any stock split,
stock dividend, recapitalization or otherwise) one or more classes of its outstanding shares of Common Stock into a greater number of shares, the Fixed Conversion Price in effect immediately prior to such subdivision will be proportionately reduced.
If the Company at any time combines (by combination, reverse stock split or otherwise) one or more classes of its outstanding shares of Common Stock into a smaller number of shares, the Fixed Conversion Price in effect immediately prior to such
combination will be proportionately increased. 
 Other Rights of Holders. 
 (a) Reorganization, Reclassification, Consolidation, Merger or Sale. Any recapitalization, reorganization, reclassification, consolidation,
merger, sale of all or substantially all of the Company’s assets to another Person or other transaction which is effected in such a way that holders of Common Stock are entitled to receive (either directly or upon subsequent liquidation) stock,
securities or assets with respect to or in exchange for Common Stock is referred to herein as “Organic Change.” Prior to the consummation of any (i) Organic Change or (ii) other Organic Change following which the Company is not a
surviving entity, the Company will secure from the Person purchasing such assets or the successor resulting from such Organic Change (in each case, the “Acquiring Entity”) a written agreement (in form and 

  

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substance reasonably satisfactory to the holders of a majority of the Notes then outstanding) to deliver to each Holder in exchange for this Note, a security
of the Acquiring Entity evidenced by a written instrument substantially similar in form and substance to this Note, and reasonably satisfactory to the Holders of a majority of the Conversion Amount of the Notes then outstanding. Prior to the
consummation of any other Organic Change, the Company shall make appropriate provision (in form and substance reasonably satisfactory to the Holders of a majority of the Conversion Amount of the Notes then outstanding) to ensure that each of the
Holders will thereafter have the right to acquire and receive in lieu of or in addition to (as the case may be) the shares of Common Stock immediately theretofore acquirable and receivable upon the conversion of such Holder’s Note, such shares
of stock, securities or assets that would have been issued or payable in such Organic Change with respect to or in exchange for the number of shares of Common Stock which would have been acquirable and receivable upon the conversion of such
Holder’s Note as of the date of such Organic Change (without taking into account any limitations or restrictions on the convertibility of the Note). 
 4. Out of State Execution. The Company and the Holder hereby acknowledge that this Note was executed by the Company outside the State of Florida and delivered to Holder outside the State of Florida. Further,
the Holder acknowledges that the Holder took possession and custody of the Note outside the State of Florida. 
 5. Reservation of Shares.
The Company shall at all times, so long as any principal amount of the Notes is outstanding, reserve and keep available out of its authorized and unissued Common Stock, solely for the purpose of effecting the conversion of the Notes, such number
of shares of Common Stock as shall at all times be sufficient to effect the conversion of all of the principal amount of the Notes then outstanding; provided that the number of shares of Common Stock so reserved shall at no time be less than one
hundred ten percent (110%) of the number of shares of Common Stock for which the principal amount of the Notes are at any time convertible. The initial number of shares of Common Stock reserved for conversions of the Notes and each increase in
the number of shares so reserved shall be allocated pro rata among the Holders of the Notes based on the principal amount of the Notes held by each Holder at the time of issuance of the Notes or increase in the number of reserved shares, as the case
may be. In the event a Holder shall sell or otherwise transfer any of such Holder’s Notes, each transferee shall be allocated a pro rata portion of the number of reserved shares of Common Stock reserved for such transferor. Any shares of Common
Stock reserved and allocated to any Person which ceases to hold any Notes shall be allocated to the remaining Holders, pro rata based on the principal amount of the Notes then held by such Holders. 
 6. Voting Rights. Holders shall have no voting rights, except as required by law, including but not limited to the Florida Business Corporation
Act and as expressly provided in this Note. 
 7. Reissuance of Note. In the event of a conversion or redemption pursuant to this Note
of less than all of the Conversion Amount represented by this Note, the Company shall promptly cause to be issued and delivered to the Holder, upon tender by the Holder of the Note converted or redeemed, a new note of like tenor representing the
remaining principal amount of this Note which has not been so converted or redeemed and which is in substantially the same form as this Note. 
 8. Defaults and Remedies. 
 (a) Events of Default. An “Event of Default” is: (i) default for thirty
(30) days in payment of interest or Default Interest on this Note; (ii) default in payment of the principal amount of this Note when due; (iii) failure by the Company for thirty (30) days after notice to it to comply with any
other material provision of this Note; (iv) if the Company pursuant to or within the meaning of any Bankruptcy Law; (A) commences a voluntary case; (B) consents to the entry of an order for relief against it in an 

  

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involuntary case; (C) consents to the appointment of a Custodian of it or for all or substantially all of its property; (D) makes a general
assignment for the benefit of its creditors; or (E) admits in writing that it is generally unable to pay its debts as the same become due; or {vi) a court of competent jurisdiction enters an order or decree under any Bankruptcy Law that:
(1) is for relief against the Company in an involuntary case; (2) appoints a Custodian of the Company or for all or substantially all of its property; or {3) orders the liquidation of the Company or any subsidiary, and the order or decree
remains unstayed and in effect for thirty (30) days. The Term “Bankruptcy Law” means Title 11, U.S. Code, or any similar Federal or State Law for the relief of debtors. The term “Custodian” means any receiver, trustee,
assignee, liquidator or similar official under any Bankruptcy Law. 
 (b) Remedies. If an Event of Default occurs and is continuing,
the Holder of this Note may declare this entire Note, including any interest and Default Interest and other amounts due, to be due and payable immediately. 
 9. Vote to Change the Terms of this Note. This Note and any provision hereof may only be amended by an instrument in writing signed by the Company and holders of a majority of the aggregate Conversion Amount of
the Notes then outstanding. 
 10. Lost or Stolen Note. Upon receipt by the Company of evidence satisfactory to the Company of the
loss, theft, destruction or mutilation of this Note, and, in the case of loss, theft or destruction, of an indemnification undertaking by the Holder to the Company in a form reasonably acceptable to the Company and, in the case of mutilation, upon
surrender and cancellation of the Notes, the Company shall execute and deliver a new Note of like tenor and date and in substantially the same form as this Note; provided, however, the Company shall not be obligated to re-issue a Note if the Holder
contemporaneously requests the Company to convert such remaining principal amount into Common Stock. 
 11. Payment of Collection,
Enforcement and Other Costs. If: (i) this Note is placed in the hands of an attorney for collection or enforcement or is collected or enforced through any legal proceeding; or OD an attorney is retained to represent the Holder of this Note
in any bankruptcy, reorganization, receivership or other proceedings affecting creditors’ rights and involving a claim under this Note, then the Company shall pay to the Holder all reasonable attorneys’ fees, costs and expenses incurred in
connection therewith, in addition to all other amounts due hereunder. 
 12. Cancellation. After all principal and accrued interest at
any time owed on this Note has been paid in full, this Note shall automatically be deemed canceled, shall be surrendered to the Company for cancellation and shall not be reissued. 
 13. Waiver of Notice. To the extent permitted by law, the Company hereby waives demand, notice, protest and all other demands and notices in
connection with the delivery, acceptance, performance, default or enforcement of this Note and the Securities Purchase Agreement. 
 14.
Governing Law. This Note shall be construed and enforced in accordance with, and all questions concerning the construction, validity, interpretation and performance of this Note shall be governed by, the laws of the State of Florida, without
giving effect to provisions thereof regarding conflict of laws. Each party hereby irrevocably submits to the non-exclusive jurisdiction of the state and federal courts sitting in Miami Dade County, Florida, for the adjudication of any dispute
hereunder or in connection herewith or with any transaction contemplated hereby or discussed herein, and hereby irrevocably waives, and agrees not to assert in any suit, action or proceeding, any claim that it is not personally subject to the
jurisdiction of any such court, that such suit, action or proceeding is brought in an inconvenient forum or that the venue of such suit, action or proceeding is improper. Each party hereby irrevocably waives personal service of process and

  

 5 

 consents to process being served in any such suit, action or proceeding by sending by certified mail or overnight
courier a copy thereof to such party at the address for such notices to it under this Agreement and agrees that such service shall constitute good and sufficient service of process and notice thereof. Nothing contained herein shall be deemed to
limit in any way any right to serve process in any manner permitted by law. EACH PARTY HEREBY IRREVOCABLY WAIVES ANY RIGHT IT MAY HAVE AND AGREES NOT TO REQUEST, A JURY TRIAL FOR THE ADJUDICATION OF ANY DISPUTE HEREUNDER OR IN CONNECTION HEREWITH
OR ARISING OUT OF THIS AGREEMENT OR ANY TRANSACTION CONTEMPLATED HEREBY. 
 15.
Remedies, Characterizations, Other Obligations, Breaches and Injunctive Relief. The remedies provided in this Note shall be cumulative and in addition to all other remedies available under this Note, at law or in equity (including a decree of
specific performance and/or other injunctive relief), and no remedy contained herein shall be deemed a waiver of compliance with the provisions giving rise to such remedy and nothing herein shall limit a Holder’s. right to pursue actual damages for any failure by the Company to comply with the terms of this Note. The Company covenants to each Holder of Notes that there
shall be no characterization concerning this instrument other than as expressly provided herein. Amounts set forth or provided for herein with respect to payments, conversion and the like (and the computation thereof) shall be the amounts to be
received by the Holder thereof and shall not, except as expressly provided herein, be subject to any other obligation of the Company (or the performance thereof), 
 16. Specific Shall Not Limit General; Construction. No specific provision contained in this Note shall limit or modify any more general provision contained herein. This Note shall be deemed to be jointly
drafted by the Company and all Holders and shall not be construed against any person as the drafter hereof, 
 17. Failure or Indulgence
Not Waiver. No failure or delay on the part of this Note in the exercise of any power, right or privilege hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of any such power, right or privilege preclude other
or further exercise thereof or of any other right, power or privilege. 
 (Signature Page Follows) 
  

 6 

 IN WITNESS WHEREOF, the Company has caused this Note to be signed by Melissa K Rice, it’s
President, on and as of the Issuance Date. 
  

	
	Dynamic Response Group, Inc.
	
	  
	Melissa K Rice, CEO

  

 7 

 EXHIBIT 2.(d)(1) 
 CONVERSION NOTICE 
 Reference is made to the Convertible Note issued by Dynamic Response Group, Inc. (the
“Note”). In accordance with and pursuant to the Note, the undersigned hereby elects to convert a portion or all of the principal balance of the Note, indicated below into shares of Common Stock, par value $.0001 per share the
“Common Stock”), of the Company, by tendering the Note specified below as of the date specified below. 
  

					
			
	Date of Conversion:	 		 	  
	Aggregate Principal Amount to be converted:	 		 	  
	No(s). of Note to be converted:	 		 	  

 Please confirm the following information: 
  

					
			
	Conversion Amount:	 		 	  
	Conversion Price:	 		 	  
	Number of shares of Common Stock to be issued:	 		 	  

 Please issue the Common Stock into which the Note is being converted in the name of the Holder of the Note and to
the following address: 
  

					
			
	Telephone Number:	 		 	  
	Facsimile Number:	 		 	  
			
	Authorization:	 		 	  

			
		
	By:	 	 
		
	Title:	 	 

  

					
			
	Dated:	 		 	  

 Please issue a new Note(s) for the outstanding principal balance in the name of the Holder and to the following
address’                                       
                                         
                                         
                                         
                                    
  

					
			
	Outstanding Principal Balance:	 		 	  
	Telephone No.:	 		 	  
	Facsimile No.:	 		 	  
	Authorization:	 		 	  

			
		
	By:	 	 
		
	Title:	 	 

  

					
			
	Dated:	 		 	  

  

 8

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