Document:

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                                                                   Exhibit 10.20

                                                         EMPLOYMENT AGREEMENT
                                    dated as of February 16, 2004, between BERRY
                                    PLASTICS CORPORATION, a Delaware corporation
                                    (the "Corporation"), and GREG LANDIS (the
                                    "Employee").

         The Employee is an employee of the Corporation and as such has
substantial experience that has value to the Corporation. The Corporation
desires to employ the Employee, and the Employee desires to accept such
employment, on the terms and subject to the conditions hereinafter set forth.

         NOW, THEREFORE, in consideration of the premises and of the mutual
covenants and obligations hereinafter set forth, the parties hereto agree as
follows:

         1.       EMPLOYMENT; EFFECTIVENESS OF AGREEMENT. Effective as of the
date hereof (such date, the "Commencement Date," for all purposes hereof), the
Corporation shall employ the Employee, and the Employee shall accept employment
by the Corporation, upon the terms and conditions hereinafter set forth.

         2.       TERM. Subject to earlier termination as provided herein, the
employment of the Employee hereunder shall commence on the Commencement Date and
terminate on January 1, 2009. Such period of employment is hereinafter referred
to as the "Employment Period."

         3.       DUTIES. During the Employment Period, the Employee shall be
initially employed by the Corporation as President Container Division, and shall
perform such duties and services consistent with such position as may reasonably
be assigned to the Employee by the officers of the Corporation or their
designees.

         4.       TIME TO BE DEVOTED TO EMPLOYMENT. Except for vacation,
absences due to temporary illness and absences resulting from causes set forth
in Section 6, the Employee shall devote the Employee's business time, attention
and energies on a full-time basis to the performance of the duties and
responsibilities referred to in Section 3. The Employee shall not during the
Employment Period be engaged in any other business activity which, in the
reasonable judgment of the officers of the Corporation, would conflict with the
ability of the Employee to perform his or her duties under this Agreement,
whether or not such activity is pursued for gain, profit or other pecuniary
advantage.

         5.       COMPENSATION; BENEFITS; REIMBURSEMENT.

                  (a)      BASE SALARY. During the Employment Period, the
Corporation shall pay to the Employee an annual base salary of $345,000, which
shall be subject to review and, at the option of persons having authority
regarding such matters at the Corporation, subject to increase (such salary, as
the same may be increased from time to time as aforesaid, being referred to
herein as the "Base Salary"). The Base Salary shall be payable in such
installments

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(but not less frequent than monthly) as is the policy of the Corporation with
respect to employees of the Corporation at substantially the same level of
employment as the Employee.

                  (b)      BONUS. During the Employment Period, the Employee
shall be entitled to participate in all bonus and incentive programs of the
Corporation (the "Programs") generally available from time to time to employees
of the Corporation at substantially the same level of employment as the
Employee, such participation to be in substantially the same manner as the
participation therein by such employees.

                  (c)      BENEFITS. During the Employment Period, the Employee
shall be entitled to such benefits (together with the Programs, the "Benefit
Arrangements") as are generally made available from time to time to other
employees of the Corporation at substantially the same level of employment as
the Employee.

                  (d)      REIMBURSEMENT OF EXPENSES. During the Employment
Period, the Corporation shall reimburse the Employee, in accordance with the
policies and practices of the Corporation in effect from time to time with
respect to other employees of the Corporation at substantially the same level of
employment as the Employee, for all reasonable and necessary traveling expenses
and other disbursements incurred by him or her for or on behalf of the
Corporation in connection with the performance of his or her duties hereunder
upon presentation by the Employee to the Corporation of appropriate
documentation therefor.

                  (e)      DEDUCTIONS. The Corporation shall deduct from any
payments to be made by it to the Employee under this Section 5 or Section 8 any
amounts required to be withheld in respect of any Federal, state or local income
or other taxes.

         6.       DISABILITY OR DEATH OF THE EMPLOYEE.

                  (a)      If, during the Employment Period, the Employee is
incapacitated or disabled by accident, sickness or otherwise (hereinafter, a
"Disability") so as to render the Employee mentally or physically incapable of
performing the services required to be performed under this Agreement for 90
days in any period of 360 consecutive days, the Corporation may, at any time
thereafter, at its option, terminate the employment of the Employee under this
Agreement immediately upon giving the Employee notice to that effect, it being
understood that upon such termination the Employee shall be eligible for the
disability benefits provided by the Corporation.

                  (b)      If the Employee dies during the Employment Period,
the Termination Date (as defined below) shall be deemed to be the date of the
Employee's death.

         7.       TERMINATION.

                  (a)      The Corporation may terminate the employment of the
Employee and all of the Corporation's obligations under this Agreement (except
as hereinafter provided) at any time for "cause" by giving the Employee notice
of such termination, with reasonable specificity of the grounds therefor. For
the purposes of this Section 7, "cause" shall mean (i) willful misconduct with
respect to the business and affairs of the Corporation or any subsidiary or
affiliate thereof, insubordination or willful neglect of duties (other than
neglect due solely to the

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Employee's illness or other involuntary mental or physical disability),
including the Employee's violation of any material Corporation policy, (ii)
material breach of any of the provisions of this Agreement or (iii) conviction
for a crime involving moral turpitude or fraud. A termination pursuant to this
Section 7(a) shall take effect immediately upon the giving of the notice
contemplated hereby.

                  (b)      The Corporation may terminate the employment of the
Employee and all of the Corporation's obligations under this Agreement (except
as hereinafter provided) at any time during the Employment Period without
"cause" by giving the Employee written notice of such termination, to be
effective 30 days following the giving of such written notice.

                  (c)      The Employee may terminate the employment of the
Employee hereunder at any time during the Employment Period by giving the
Corporation at least 30 days' prior written notice of such termination, such
termination to be effective on the date specified in such notice, whereupon all
of the Corporation's obligations hereunder shall terminate (except as
hereinafter provided). For convenience of reference, the date upon which any
termination of the employment of the Employee pursuant to Section 6 or 7 hereof
shall be effective shall be hereinafter referred to as the "Termination Date."

         8.       EFFECT OF TERMINATION OF EMPLOYMENT.

                  (a)      Upon the effective date of termination of the
Employee's employment pursuant to Section 6, Section 7(a) or Section 7(c)
hereof, neither the Employee nor the Employee's beneficiaries or estate shall
have any further rights under this Agreement or any claims against the
Corporation arising out of this Agreement, except the right to receive, within
30 days of the Termination Date:

                           (i)      the unpaid portion of the Base Salary
         provided for in Section 5(a), computed on a pro rata basis to the
         Termination Date;

                           (ii)     reimbursement for any expenses for which the
         Employee shall not have theretofore been reimbursed, as provided in
         Section 5(d); and

                           (iii)    the unpaid portion of any amounts earned by
         the Employee prior to the Termination Date pursuant to any Benefit
         Arrangement; provided, however, unless specifically provided otherwise
         in this Section 8, the Employee shall not be entitled to receive any
         benefits under a Benefit Arrangement that have accrued during a fiscal
         year if the terms of such Benefit Arrangement require that the
         beneficiary be employed by the Corporation as of the end of such fiscal
         year.

                  (b)      Upon the termination of the Employee's employment
pursuant to Section 7(b), neither the Employee nor the Employee's beneficiaries
or estate shall have any further rights under this Agreement or any claims
against the Corporation arising out of this Agreement, except the right to
receive:

                           (i)      the unpaid portion of the Base Salary,
         computed on a pro rata basis, for the period from the Commencement Date
         until the first anniversary of

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         the Termination Date, payable in such installments as the Base Salary
         was paid prior to the Termination Date; and

                           (ii)     the payments, if any, referred to in
         Sections 8(a)(ii) and (iii).

                  (c)      The Employee's obligations under Sections 9, 10 and
11 of this Agreement, and the Corporation's obligations under this Section 8,
shall survive the termination of this Agreement and the termination of the
Employee's employment hereunder.

         9.       DISCLOSURE OF INFORMATION.

                  (a)      From and after the date hereof, the Employee shall
not use or disclose to any person, firm, corporation or other business entity
(other than any officer, director, employee, affiliate or representative of the
Corporation), except as required in connection with the performance of the
Employee's duties under and in compliance with the terms of this Agreement and
as required by law or judicial process, any Confidential Information (as
hereinafter defined) for any reason or purpose whatsoever, nor shall the
Employee make use of any of the Confidential Information for the Employee's
purposes or for the benefit of any person or entity except the Corporation or
any subsidiary thereof.

                  (b)      For purposes of this Agreement, "Confidential
Information" shall mean (i) the Intellectual Property Rights (as hereinafter
defined) of the Corporation and its subsidiaries and (ii) all other information
of a proprietary nature relating to the Corporation or any subsidiary thereof,
or the business or assets of the Corporation or any such subsidiary, including,
without limitation, books, records, customer and registered user lists, vendor
lists, supplier lists, distribution channels, pricing information, cost
information, marketing plans, strategies, forecasts, financial statements,
budgets and projections, other than information which is generally within the
public domain at the time of the receipt thereof by the Employee or at the time
of use or disclosure of such Confidential Information by the Employee other than
as a result of the breach by the Employee of the Employee's agreement hereunder.

                  (c)      As used herein, the term "Intellectual Property
Rights" means all industrial and intellectual property rights, including,
without limitation, patents, patent applications, patent rights, trademarks,
trademark applications, trade names, service marks, service mark applications,
copyrights, copyright applications, know-how, certificates of public convenience
and necessity, franchises, licenses, trade secrets, proprietary processes and
formulae, inventions, development tools, marketing materials, trade dress, logos
and designs and all documentation and media constituting, describing or relating
to the above, including, without limitation, manuals, memoranda and records.

         10.      RESTRICTIVE COVENANTS.

                  (a)      The Employee acknowledges and recognizes that during
the Employment Period he will be privy to Confidential Information and further
acknowledges and recognizes that the Corporation would find it extremely
difficult to replace the Employee. Accordingly, in consideration of the premises
contained herein and the consideration to be received by the Employee hereunder
(including, without limitation, the severance compensation described in Section
8(b)(i), if any), without the prior written consent of the Corporation, the

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Employee shall not, at any time during the employer/employee relationship
between the Corporation and the Employee and for the one-year period after the
termination of such employer/employee relationship, (i) directly or indirectly
engage in, represent in any way, or be connected with, any Competing Business
directly competing with the business of the Corporation or any direct or
indirect subsidiary or affiliate thereof within the state in which the Employee
is employed or any other state of the United States, whether such engagement
shall be as an officer, director, owner, employee, partner, affiliate or other
participant in any Competing Business, (ii) assist others in engaging in any
Competing Business in the manner described in clause (i) above, (iii) induce
other employees of the Corporation or any direct or indirect subsidiary or
affiliate thereof to terminate their employment with the Corporation or any such
direct or indirect subsidiary or affiliate or to engage in any Competing
Business or (iv) induce any entity or person with which the Corporation or any
direct or indirect subsidiary or any affiliate thereof has a business
relationship to terminate or alter such business relationship. As used herein,
"Competing Business" shall mean any business involving the sale of products in
any city or county in any state of the United States if such business or the
products sold by it are competitive, directly or indirectly, at the time of the
Termination of Employment with (A) the business of the Corporation or any direct
or indirect subsidiary thereof, (B) any of the products manufactured, sold or
distributed by the Corporation or any direct or indirect subsidiary thereof or
(C) any products or business being developed or conducted by the Corporation or
any direct or indirect subsidiary thereof.

                  (b)      The Employee understands that the foregoing
restrictions may limit his ability to earn a livelihood in a business similar to
the business of the Corporation or any subsidiary or affiliate thereof, but he
or she nevertheless believes that he or she has received and will receive
sufficient consideration and other benefits as an employee of the Corporation
and as otherwise provided hereunder to justify clearly such restrictions which,
in any event (given his education, skills and ability), the Employee does not
believe would prevent him or her from earning a living.

         11.      RIGHT TO INVENTIONS. The Employee shall promptly disclose,
grant and assign to the Corporation for its sole use and benefit any and all
inventions, improvements, technical information and suggestions reasonably
relating to the business of the Corporation or any subsidiary or affiliate
thereof (collectively, the "Inventions") which the Employee may develop or
acquire during the period of the employer/employee relationship between the
Corporation and the Employee (whether or not during usual working hours),
together with all patent applications, letters patent, copyrights and reissues
thereof that may at any time be granted for or upon the Inventions. In
connection therewith:

                  (a)      the Employee recognizes and agrees that the
         Inventions shall be the sole property of the Corporation, and the
         Corporation shall be the sole owner of all patent applications, letters
         patent, copyrights and reissues thereof that may at any time be granted
         for or on the Inventions;

                  (b)      the Employee hereby assigns to the Corporation any
         rights the Employee may have in or acquire to the Inventions;

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                  (c)      the Employee shall, at the expense of the
         Corporation, promptly execute and deliver such applications,
         assignments, descriptions and other instruments as may be necessary or
         proper in the opinion of the Corporation to vest title to the
         Inventions and any patent applications, patents, copyrights, reissues
         or other proprietary rights related thereto in the Corporation and to
         enable it to obtain and maintain the entire right and title thereto
         throughout the world;

                  (d)      the Employee recognizes and agrees that the
         Inventions to the extent copyrightable shall constitute works for hire
         under the copyright laws of the United States; and

                  (e)      the Employee shall render to the Corporation, at its
         expense, all such assistance as it may require in the prosecution of
         applications for said patents, copyrights, reissues or other
         proprietary rights, in the prosecution or defense of interferences
         which may be declared involving any said applications, patents,
         copyrights or other proprietary rights and in any litigation in which
         the Corporation may be involved relating to the Inventions.

         12.      MISCELLANEOUS PROVISIONS.

                  (a)      ENTIRE AGREEMENT; AMENDMENTS. This Agreement and the
other agreements referred to herein contain the entire agreement between the
parties hereto with respect to the transactions contemplated hereby and
supersede all prior agreements or understandings between the parties with
respect thereto. This Agreement shall not be altered or otherwise amended except
pursuant to an instrument in writing signed by each of the parties hereto.

                  (b)      DESCRIPTIVE HEADINGS. Descriptive headings are for
convenience only and shall not control or affect the meaning or construction of
any provisions of this Agreement.

                  (c)      NOTICES. All notices or other communications pursuant
to this Agreement shall be in writing and shall be deemed to be sufficient if
delivered personally, telecopied, sent by nationally-recognized, overnight
courier or mailed by registered or certified mail (return receipt requested),
postage prepaid, to the parties at the following addresses (or at such other
address for a party as shall be specified by like notice):

                           (i)      if to the Corporation, to:

                                    Berry Plastics Corporation
                                    101 Oakley Street
                                    P.O. Box 959
                                    Evansville, Indiana  47706
                                    Attention: Ira G. Boots
                                    Telecopier:  (812) 421-9604;

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                           (ii)     if to the Employee, to him or her at:

                                    Greg Landis
                                    25 East Superior #3801
                                    Chicago, IL  60611

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All such notices and other communications shall be deemed to have been delivered
and received (A) in the case of personal delivery, on the date of such delivery,
(B) in the case of delivery by telecopy, on the date of such delivery, (C) in
the case of delivery by nationally-recognized, overnight courier, on the
Business Day following dispatch, and (D) in the case of mailing, on the third
Business Day following such mailing. As used herein, "Business Day" shall mean
any day that is not a Saturday, Sunday or a day on which banking institutions in
New York, New York are not required to be open.

                  (d)      COUNTERPARTS. This Agreement may be executed in any
number of counterparts, and each such counterpart shall be deemed to be an
original instrument, but all such counterparts together shall constitute but one
agreement.

                  (e)      GOVERNING LAW. This Agreement shall be governed by
and construed in accordance with the laws of Indiana applicable to contracts
made and performed wholly therein.

                  (f)      BENEFITS OF AGREEMENT; ASSIGNMENT. The terms and
provisions of this Agreement shall be binding upon and inure to the benefit of
the parties hereto and their respective successors, assigns, representatives,
heirs and estate, as applicable. Anything contained herein to the contrary
notwithstanding, this Agreement shall not be assignable by any party hereto
without the consent of the other party hereto.

                  (g)      WAIVER OF BREACH. The waiver by either party of a
breach of any provision of this Agreement by the other party must be in writing
and shall not operate or be construed as a waiver of any subsequent breach by
such other party.

                  (h)      SEVERABILITY. In the event that any provision of this
Agreement is determined to be partially or wholly invalid, illegal or
unenforceable in any jurisdiction, then such provision shall, as to such
jurisdiction, be modified or restricted to the extent necessary to make such
provision valid, binding and enforceable, or if such provision cannot be
modified or restricted, then such provision shall, as to such jurisdiction, be
deemed to be excised from this Agreement; provided, however, that the binding
effect and enforceability of the remaining provisions of this Agreement, to the
extent the economic benefits conferred upon the parties by virtue of this
Agreement remain substantially unimpaired, shall not be affected or impaired in
any manner, and any such invalidity, illegality or unenforceability with respect
to such provisions shall not invalidate or render unenforceable such provision
in any other jurisdiction.

                  (i)      REMEDIES. All remedies hereunder are cumulative, are
in addition to any other remedies provided for by law and may, to the extent
permitted by law, be exercised concurrently or separately, and the exercise of
any one remedy shall not be deemed to be an election of such remedy or to
preclude the exercise of any other remedy. The Employee acknowledges that in the
event of a breach of any of the Employee's covenants contained in Sections 9, 10
or 11, the Corporation shall be entitled to immediate relief enjoining such
violations in any court or before any judicial body having jurisdiction over
such a claim.

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                  (j)      SURVIVAL. Sections 8 through 11, this Section 12 and
the defined terms used in any section referred to in this Section 12(j), shall
survive the termination of the Employee's employment on the Termination Date and
the expiration of this Agreement.

                                     * * * *

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                  IN WITNESS WHEREOF, the parties have duly executed this
Employment Agreement as of the date first above written.

                                        BERRY PLASTICS CORPORATION

                                        By: /s/ Ira G. Boots
                                            -----------------------------------
                                            Ira G. Boots
                                            President & Chief Executive Officer

                                            /s/ Greg Landis
                                            -----------------------------------
                                            Greg Landis<PAGE>

                                                                   Exhibit 10.21

                              AMENDED AND RESTATED

                             BPC HOLDING CORPORATION

                             2002 STOCK OPTION PLAN

                           (As Adopted March 3, 2004)

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                  AMENDED AND RESTATED BPC HOLDING CORPORATION

                             2002 STOCK OPTION PLAN

         1.       Purpose.

                  The purpose of this Plan is to strengthen BPC Holding
Corporation, a Delaware corporation (the "Company"), by providing an incentive
to its and its Subsidiaries' employees, officers, consultants and directors and
thereby encouraging them to devote their abilities and industry to the success
of the Company's business enterprise. It is intended that this purpose be
achieved by extending to employees, officers, consultants and directors of the
Company and its Subsidiaries an added long-term incentive for high levels of
performance and unusual efforts through the grant of options to acquire shares
of the Company's common stock.

         2.       Definitions.

                  For purposes of the Plan:

                  2.1      "Affiliate" means, with respect to any entity, any
other entity, directly or indirectly, controlled by, controlling or under common
control with such entity.

                  2.2      "Agreement" means the written agreement between the
Company and an Optionee evidencing the grant of an Option and setting forth the
terms and conditions thereof.

                  2.3      "Board" means the Board of Directors of the Company.

                  2.4      "Cause" means:

                           (a) in the case of an Optionee whose employment with
the Company or a Subsidiary is subject to the terms of an employment agreement
between such Optionee and the Company or Subsidiary, which employment agreement
includes a definition of "Cause," the meaning set forth in such employment
agreement during the period that such employment agreement remains in effect;
and

                           (b) in all other cases, the Optionee's (i)
intentional failure or refusal to perform reasonably assigned duties, (ii)
dishonesty, willful misconduct or gross negligence in the performance of the
Optionee's duties, (iii) involvement in a transaction in connection with the
performance of the Optionee's duties to the Company or any of its Subsidiaries
which transaction is adverse to the interests of the Company or any of its
Subsidiaries and which is engaged in for personal profit, (iv) willful violation
of any law, rule or regulation in connection with the performance of the
Optionee's duties (other than traffic violations or similar offenses), (v)
indictment for, conviction of or plea of no contest to any felony or other crime
involving moral turpitude or (vi) action or inaction materially adversely
affecting the reputation of the Company.

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                  2.5      "Change in Capitalization" means any change in the
Shares or exchange of Shares for a different number or kind of shares or other
securities of the Company or another corporation, by reason of a
reclassification, recapitalization, merger, consolidation, reorganization,
spin-off, split-up, issuance of warrants or rights or debentures, stock
dividend, stock split or reverse stock split, cash dividend, property dividend,
combination or exchange of shares, repurchase of shares, change in corporate
structure or otherwise.

                  2.6      A "Change in Control" means the occurrence of any of
the following events:

                           (a)      An acquisition of any voting securities of
the Company (the "Voting Securities") by any "Person" (as the term person is
used for purposes of Section 13(d) or 14(d) of the Exchange Act), immediately
after which such Person has (i) "Beneficial Ownership" (within the meaning of
Rule 13d-3 promulgated under the Exchange Act) of more than fifty percent (50%)
of the then outstanding Shares or the combined voting power of the Company's
then outstanding Voting Securities or (ii) the power to elect a majority of the
Board without the vote of any Original Investors; provided, however, that in
determining whether a Change in Control has occurred pursuant to this Section
2.6 (a), an acquisition of Shares or Voting Securities by (i) the Company or any
corporation or other Person of which a majority of its voting power or its
voting equity securities or equity interest is owned, directly or indirectly, by
the Company (a "Related Entity") or (ii), any Original Investors or any
Affiliates of any Original Investors, shall not constitute a Change in Control;

                           (b)      The consummation of a merger, consolidation
or reorganization of, with or into the Company or in which securities of the
Company are issued (a "Merger"), unless such Merger is a "Non-Control
Transaction." A "Non-Control Transaction" shall mean a Merger where immediately
following the Merger the Original Investors or any Affiliates of the Original
Investors own, directly or indirectly, fifty percent (50%) or more of the
combined voting power of the outstanding voting securities of (x) the
corporation resulting from the Merger (the "Surviving Corporation") if fifty
percent (50%) or more of the combined voting power of the then outstanding
voting securities of the Surviving Corporation is not Beneficially Owned,
directly or indirectly, by another Person or (y) if more than fifty percent
(50%) of the combined voting power of the then outstanding voting securities of
the Surviving Corporation is Beneficially Owned, directly or indirectly, by
another Person (a "Parent Corporation"), the ultimate Parent Corporation or (z)
an IPO; or

                           (c)      The sale or other disposition of all or
substantially all of the assets of the Company or Berry Plastics Corporation to
any Person, other than (i) a transfer to a Related Entity or under conditions
that would constitute a Non-Control Transaction if the disposition of assets is
regarded as a Merger for this purpose or (ii) the distribution to the Company's
stockholders of the stock of a Related Entity or any other assets.

                  2.7      "Closing" and "Closing Date" have the meanings given
such terms in the Agreement and Plan of Merger, dated May 25, 2002, among GS
Berry Acquisition Corp., GS Capital Partners 2000, L.P., GS Capital Partners
2000 Offshore, L.P., GS Capital Partners 2000 GMBH & Co. Beteilgungs KG, Bridge
Street Special Opportunities Fund 2000, L.P., GS Capital

<PAGE>

Partners 2000 Employee Fund, L.P., Stone Street Fund, L.P., the Company, Berry
Plastics Corporation, and the sellers named therein.

                  2.8      "Code" means the Internal Revenue Code of 1986, as
amended.

                  2.9      "Committee" means a committee, as described in
Section 3.1, appointed by the Board from time to time to administer the Plan and
to perform the functions set forth herein.

                  2.10     "Company" means BPC Holding Corporation.

                  2.11     "Corporate Transaction" means any of the following
events:

                           (a)      consummation of any merger or consolidation
of the Company with or into another corporation; or

                           (b)      consummation of any sale of all or
substantially all of the assets of the Company or Berry Plastics Corporation
other than a transfer of the Company's assets to a Subsidiary of the Company.

                  2.12     "Cumulative EBITDA Target" means, with respect to any
fiscal year or portion thereof in a Performance Period, the sum of the EBITDA
Targets for each fiscal year or portion thereof in such Performance Period
preceding and including such fiscal year or portion thereof.

                  2.13     "Disability" means:

                           (a)      in the case of an Optionee whose employment
with the Company or a Subsidiary is subject to the terms of an employment
agreement between such Optionee and the Company or Subsidiary, which employment
agreement includes a definition of "Disability," the meaning set forth in such
employment agreement during the period that such employment agreement remains in
effect; and

                           (b)      in all other cases, a physical or mental
infirmity which impairs the Optionee's ability to perform substantially his or
her duties for a period of ninety (90) days in any three-hundred and sixty-five
(365) day period.

                  2.14     "EBITDA" means the consolidated income of the Company
before interest, taxes, depreciation, amortization, gain or loss on the disposal
of assets, acquisition or attempted acquisition-related expenses and other
non-cash charges (including, without limitation, revaluations of vested stock
options required by generally accepted accounting principles, to the extent
deducted in computing consolidated income, but excluding any non-cash charge
that requires an accrual or reserve for cash expenditures in future periods or
which involve a cash expenditure in a prior period (determined in accordance
with generally accepted accounting principles, consistently applied, with
inventory valued on a "first-in, first-out" basis).

<PAGE>

                  2.15     "EBITDA Target" means, with respect to a fiscal year
of the Company or a portion thereof, the EBITDA target for such year or a
portion thereof, based on which a Fixed Priced Option may vest, as set forth in
an Agreement.

                  2.16     "Eligible Individual" means any director, officer,
employee or consultant of the Company or a Subsidiary who is designated by the
Committee as eligible to receive Options.

                  2.17 "Escalating Priced Option" means an Option with an
initial exercise price per Share on the date the Option is granted equal to the
Fair Market Value of a Share, which exercise price shall increase at a rate of
15% per year as set forth in the Agreement evidencing such Option.

                  2.18     "Exchange Act" means the Securities Exchange Act of
1934, as amended.

                  2.19     "Fair Market Value" on any date means the value of
the Shares determined in good faith by the Board or the Committee.

                  2.20     "Fixed Priced Option" means an Option with an
exercise price per Share that, subject to Sections 10 and 11 hereof, does not
change and is equal to the Fair Market Value of a Share on the date such Option
is granted.

                  2.21     "IPO" means the initial underwritten offering of the
Shares pursuant to a registration statement (other than a Form S-8 or any
successor form) declared effective with the Securities and Exchange Commission.

                  2.22     "IRR Event" means a transaction constituting a Change
in Control, pursuant to which each of the Original Investors attain a 32.5%
compounded annual rate of return based on the price per Share paid by the
Original Investors at the Closing Date and the price per Share obtained upon the
Change in Control, as appropriately adjusted for any Change in Capitalization.

                  2.23     "Option" means a stock option granted under the Plan,
which is not an "incentive stock option" within the meaning of Section 422 of
the Code.

                  2.24     "Optionee" means a person under the Plan to whom an
Option has been granted under the Plan.

                  2.25     "Original Investors" means any Person (as the term
person is used for purposes of Section 13(d) or 14(d) of the Exchange Act) who
owns Shares immediately following the Closing.

                  2.26     "Parent" means any corporation which is a parent
corporation (within the meaning of Section 424(e) of the Code) with respect to
the Company.

<PAGE>

                  2.27     "Performance Period" means, with respect to an
Option, the period set forth in an Agreement over which the Option may become
vested and exercisable based on the achievement by the Company of EBITDA Targets
and/or Cumulative EBITDA Targets.

                  2.28     "Permitted Transferee" means an Optionee's spouse,
parents, children (whether natural or adopted), stepchildren and grandchildren
and the spouses of such parents, children, stepchildren and grandchildren (the
Optionee's "Immediate Family"), a trust solely for the benefit of members of the
Optionee's Immediate Family (a "Family Trust") and a partnership in which
members of the Optionee's Immediate Family and/or Family Trusts are the only
partners.

                  2.29     "Plan" means the BPC Holding Corporation 2002 Stock
Option Plan, as amended and/or restated from time to time.

                  2.30     "Redundancy" means the termination of the
employment of an Optionee within six months following a material acquisition or
disposition by the Company, provided that the Board determines in good faith
that such acquisition or disposition resulted in the elimination of, or a
redundancy in, the Optionee's position.

                  2.31     "Retirement" means the retirement of an Optionee from
the employment of the Company and all of its Subsidiaries on or after attaining
the age of 60 with ten years of service with the Company and/or one or more of
its subsidiaries.

                  2.32     "Securities Act" means the Securities Act of 1933, as
amended.

                  2.33     "Sell" means to sell, or in any other way directly or
indirectly transfer, assign, distribute, pledge, hypothecate, encumber or
otherwise dispose of, either voluntarily or involuntarily; and the terms "Sale"
and "Sold" shall have meanings correlative to the foregoing.

                  2.34     "Shares" means the voting common stock, par value
$0.01 per share, of the Company and any other securities into which such shares
are changed or for which such shares are exchanged.

                  2.35     "Subsidiary" means any entity, whether or not
incorporated, in which the Company directly or indirectly owns fifty percent
(50%) or more of the outstanding equity or other ownership interests.

         3.       Administration.

                  3.1      The Plan shall be administered by the Committee,
which shall hold meetings at such times as may be necessary for the proper
administration of the Plan. The Committee shall keep minutes of its meetings. A
quorum shall consist of not fewer than two members of the Committee and a
majority of a quorum may authorize any action. Any decision or determination
reduced to writing and signed by all of the members of the Committee shall be as
fully effective as if made by a majority vote at a meeting duly called and held.
The Committee shall consist of at least two members of the Board and may consist
of the entire Board. Subject

<PAGE>

to applicable law, the Committee may delegate its authority under the Plan to
any other person or persons.

                  3.2      No member of the Committee shall be liable for any
action, failure to act, determination or interpretation made in good faith with
respect to this Plan or any transaction hereunder. The Company hereby agrees to
indemnify each member of the Committee for all costs and expenses and, to the
extent permitted by applicable law, any liability incurred in connection with
defending against, responding to, negotiating for the settlement of or otherwise
dealing with any claim, cause of action or dispute of any kind arising in
connection with any actions in administering this Plan or in authorizing or
denying authorization to any transaction hereunder.

                  3.3      Subject to the express terms and conditions set forth
herein, the Committee shall have the power from time to time to:

                           (a)      determine those Eligible Individuals to whom
Options shall be granted under the Plan and the number of Shares subject to such
Options and to prescribe the terms and conditions (which need not be identical)
of each such Option, including the exercise price per Share, the vesting
schedule and the duration of each Option, and make any amendment or modification
to any Agreement consistent with the terms of the Plan;

                           (b)      to construe and interpret the Plan and the
Options granted hereunder and to establish, amend and revoke rules and
regulations for the administration of the Plan, including, but not limited to,
correcting any defect or supplying any omission, or reconciling any
inconsistency in the Plan or in any Agreement, in the manner and to the extent
it shall deem necessary or advisable and otherwise to make the Plan fully
effective. All decisions and determinations by the Committee in the exercise of
this power shall be final, binding and conclusive upon the Company, its
Subsidiaries, the Optionees, and all other persons having any interest therein;

                           (c)      to determine the duration and purposes for
leaves of absence which may be granted to an Optionee on an individual basis
without constituting a termination of employment or service for purposes of the
Plan;

                           (d)      to exercise its discretion with respect to
the powers and rights granted to it as set forth in the Plan; and

                           (e)      generally, to exercise such powers and to
perform such acts as are deemed necessary or advisable to promote the best
interests of the Company with respect to the Plan.

         4.       Stock Subject to the Plan; Grant Obligations and Limitations.

                  4.1      Subject to Section 10 of the Plan, the maximum number
of Shares that may be made the subject of Fixed Priced Options granted under the
Plan is 300,038. Subject to Section 10 of the Plan, the maximum number of Shares
that may be made the subject of Escalating Priced Options granted under the Plan
is 187,528. The Company shall reserve for the

<PAGE>

purposes of the Plan, out of its authorized but unissued Shares or out of Shares
held in the Company's treasury, or partly out of each, such number of Shares as
shall be determined by the Board. The Committee may in its sole discretion elect
to grant Options that are intended to qualify as "incentive stock options"
within the meaning of Section 422 of the Code ("ISOs"); provided, however, that
Options with respect to at least 95% of the Shares that may be made subject to
Options under the Plan shall be nonqualified stock options not intended to
qualify as ISOs.

                  4.2      Upon the granting of an Option, the number of Shares
available under Section 4.1 for the granting of further Options of the same type
(i.e., Fixed Priced Options or Escalating Priced Options) shall be reduced by
the number of Shares in respect of which the Option is granted or denominated.

                  4.3      Whenever any outstanding Option or portion thereof
expires, is canceled, is settled in cash (including the settlement of tax
withholding obligations using Shares) or is otherwise terminated for any reason
without having been exercised or payment having been made in respect of the
entire Option, the Shares allocable to the expired, canceled, settled or
otherwise terminated portion of the Option may again be the subject of Options
granted hereunder of the same type of Option (i.e., Fixed Priced Options or
Escalating Priced Options) so expired, cancelled, settled or otherwise
terminated.

                  4.4      The Committee shall grant Options with respect to at
least 371,931 Shares as of the Closing Date. Prior to the second anniversary of
the Closing Date, the Committee shall have granted Options, including those
Options granted as of the Closing Date, with respect to up to 415,687 Shares.

         5.       Option Grants.

                  Subject to the provisions of the Plan, the Committee shall
have full and final authority to select those Eligible Individuals who will
receive Options and to determine the terms and conditions of the grant to such
Eligible Individuals, including the number of Shares subject to each Option, the
term of the Option (which shall not exceed ten (10) years from the date of
grant) and any other terms or conditions not inconsistent with the Plan that the
Committee determines. The terms and conditions of each Option shall be set forth
in an Agreement. The Committee may, subsequent to the granting of any Option,
extend the term thereof, but in no event shall the term as so extended exceed
the maximum term set forth in the first sentence of this Section 5.

         6.       Vesting and Exercisability of Options.

                  6.1      Unless earlier terminated pursuant to the terms of
the Plan or an Agreement, or as otherwise provided in an Agreement, each
Escalating Priced Option shall vest and become exercisable with respect to
twenty percent of the Shares subject to such Option on the last day of the
Company's fiscal year in which the Option is granted (the `Initial Vesting
Date"), with respect to an additional twenty percent of the Shares subject to
such Option on each of the first four anniversaries of the Initial Vesting Date.

<PAGE>

                  6.2      Unless earlier terminated pursuant to the terms of
the Plan or an Agreement, each Fixed Priced Option shall vest and become
exercisable either (i) with respect to twenty percent of the Shares subject to
such Option on the Initial Vesting Date, with respect to an additional twenty
percent of the Shares subject to such Option on each of the first four
anniversaries of the Initial Vesting Date, or (ii) based on the achievement by
the Company of EBITDA Targets and/or Cumulative EBITDA Targets over the
Performance Period as set forth in an Agreement. Schedule A hereto sets forth
the portions of the aggregate number of Shares subject to Fixed Priced Options
granted to an Optionee that are subject to time based vesting under Section
6.2(i) and that are subject to performance based vesting under Section 6.2(ii).

                  6.3      Unless earlier terminated pursuant to the terms of
the Plan or an Agreement, with respect to each Fixed Priced Option, in the event
that the EBITDA Target for any fiscal year or portion thereof in a Performance
Period is not achieved and the Cumulative EBITDA Target with respect to a later
fiscal year or portion thereof in such Performance Period is achieved, then the
Option, with respect to the number of Shares that failed to become exercisable
by reason of the Company's failure to achieve the EBITDA Target for such prior
year, shall become vested and exercisable on the date the Committee determines
that such Cumulative EBITDA Target was achieved.

                  6.4      Unless earlier terminated pursuant to the terms of
the Plan, with respect to each Fixed Priced Option, on the ninth anniversary of
the date such Option is granted it shall become vested and exercisable to the
extent not already vested.

                  6.5      EBITDA Targets for each fiscal year or portion
thereof during a Performance Period shall be established by the Committee on or
prior to the date an Option is granted and shall be set forth on a schedule
attached to the Agreement evidencing such Option and may be adjusted from time
to time thereafter by the Committee in its sole discretion to take into account
acquisitions, divestitures, significant deviations in capital expenditures or
leasing or other extraordinary events.

                  6.6      Notwithstanding the foregoing, the Committee may
grant an Option after the Closing Date to an Optionee that was employed by the
Company as of the Closing Date, with an adjusted vesting schedule that causes
the Option to be treated, for purposes of vesting, as if it were granted as of
the Closing Date. The Committee may accelerate the exercisability of any Option
or portion thereof at any time.

         7.       Method of Exercise; Rights of Optionees.

                  7.1      The exercise of an Option shall be made only by a
written notice delivered in person or by mail to the Secretary of the Company at
the Company's principal executive office, specifying the number of Shares to be
exercised and, to the extent applicable, accompanied by payment therefore and
otherwise in accordance with the Agreement pursuant to which the Option was
granted. Unless otherwise determined by the Committee, the exercise price for
any Shares purchased pursuant to the exercise of an Option shall be paid in
cash. If requested by the Committee, the Optionee shall deliver the Agreement
evidencing the Option to the Secretary of the Company who shall endorse thereon
a notation of such exercise and return

<PAGE>

such Agreement to the Optionee. No fractional Shares (or cash in lieu thereof)
shall be issued upon exercise of an Option and the number of Shares that may be
purchased upon exercise shall be rounded to the nearest number of whole Shares.

                  7.2      No Optionee shall be deemed for any purpose to be the
owner of any Shares subject to any Option unless and until (a) the Option shall
have been exercised pursuant to the terms thereof, (b) the Company shall have
issued and delivered Shares to the Optionee, and (c) the Optionee's name shall
have been entered as a stockholder of record on the books of the Company.

         8.       Non-Transferability.

                  No Option shall be Sold, transferred or otherwise disposed of
by the Optionee otherwise than by will or by the laws of descent and
distribution, and an Option shall be exercisable during the lifetime of such
Optionee only by the Optionee or his or her guardian or legal representative.
Notwithstanding the foregoing, the Committee may set forth in the Agreement
evidencing an Option at the time of grant or permit thereafter, that the Option
may be transferred for estate planning purposes to a Permitted Transferee. For
purposes of this Plan, a Permitted Transferee of an Option shall be deemed to be
the Optionee. The terms of an Option shall be final, binding and conclusive upon
the beneficiaries, executors, administrators, heirs and successors of the
Optionee.

         9.       Effect of a Termination of Employment.

                  9.1      If the employment or engagement of the Optionee is
terminated for any reason other than for Cause (or to the extent set forth in an
Agreement, other than by reason of death, Disability or Redundancy), the portion
of the Option that is not then vested and exercisable shall immediately
terminate. Except as set forth in an Agreement, to the extent the Option is
vested and exercisable as of the date of such termination of employment or
engagement, the Option shall remain exercisable for a period of ninety (90) days
immediately following such termination of employment or engagement, after which
time the Option shall automatically terminate in full.

                  9.2      If the employment or engagement of an Optionee is
terminated for Cause (i) the Option granted to the Optionee hereunder shall
immediately terminate in full and no rights thereunder may be exercised and (ii)
the Company shall have the right to purchase from such Optionee and the Optionee
(or his successor or representative, as the case may be) shall be required to
Sell to the Company, at the election of the Company at any time following such
termination, any of the Shares acquired by the Optionee upon the exercise of an
Option, at a per Share purchase price equal to the lesser of (x) the Fair Market
Value of a Share on the date of such purchase by the Company, and (y) the
exercise price paid by the Optionee.

                  9.3      Prior to an IPO, upon the termination of the
employment or engagement of an Optionee for any reason other than Cause, the
Company shall have the right to purchase from such Optionee and the Optionee (or
his successor or representative, as the case may be) shall be required to Sell
to the Company, at the election of the Company, all Shares acquired by the

<PAGE>

Optionee pursuant to the exercise of an Option, which Shares have been held by
the Optionee for at least six months, at a per Share purchase price equal to the
Fair Market Value of a Share on the date of such purchase. The Company's right
of repurchase described herein shall expire one year following the later of (i)
the date on which the Optionee's employment is terminated or (ii) the date on
which the Shares being purchased by the Company were acquired by the Optionee.

         10.      Adjustment Upon Changes in Capitalization.

                  10.1     In the event of a Change in Capitalization, the
Committee shall conclusively determine the appropriate adjustments, if any, to
(i) the maximum number and class of Shares or other stock or securities with
respect to which Options may be granted under the Plan and (ii) the number and
class of Shares or other stock or securities which are subject to outstanding
Options granted under the Plan and the exercise price therefor, if applicable.

                  10.2     If, by reason of a Change in Capitalization, an
Optionee shall be entitled to exercise an Option with respect to new, additional
or different shares of stock or securities of the Company or any other
corporation, such new, additional or different shares shall thereupon be subject
to all of the conditions, restrictions and performance criteria which were
applicable to the Shares subject to the Option, as the case may be, prior to
such Change in Capitalization.

         11.      Effect of Certain Transactions.

                  11.1     Except as otherwise provided in an Agreement
evidencing an Option at the time of grant, in the event of a Corporate
Transaction, each outstanding Option shall be assumed or an equivalent option or
right substituted by the successor or surviving corporation or a Parent or
Subsidiary of the successor or surviving corporation (the "Successor
Corporation"); provided, however, that, unless otherwise determined by the
Committee, such Options shall remain subject to all of the conditions,
restrictions and performance criteria which were applicable to such Options
prior to such assumption or substitution. For the purpose of this Section 11.1,
the Option shall be considered assumed if, following the Corporate Transaction,
the Option confers the right to purchase or receive, for each Share subject to
the Option immediately prior to the Corporate Transaction, the consideration
(whether stock, cash or other securities or property) received in the merger or
sale of assets by holders of Shares for each Share held on the effective date of
the transaction (and if holders were offered a choice of consideration, of the
type of consideration chosen by the holders of a majority of the outstanding
Shares). All Options shall terminate and cease to remain outstanding immediately
following the consummation of a Corporate Transaction, except to the extent
assumed or substituted by the Successor Corporation.

                  11.2     Notwithstanding anything to the contrary contained
herein, in the event of a Corporate Transaction, the Committee may in its sole
discretion (a) authorize the redemption of the unexercised vested portion of the
Options for a consideration per Share equal to the excess of (i) the
consideration payable per Share in connection with such Corporate Transaction,
over (ii) the exercise price per Share subject to the Option, and (b) terminate
the unvested portion of such Options.

<PAGE>

                  11.3     The Agreement evidencing an Option shall set forth
the effect, if any, of a Change in Control or IRR Event on an Option.

                  11.4     Upon the consummation date of an IPO, the exercise
price per Share with respect to each Escalating Price Option shall be increased
by a percentage equal to the product of (i) 15% multiplied by (ii) a fraction,
the numerator of which is the number of days since the last increase in the
exercise price of the Option and the denominator of which is 365, and shall be
fixed at such level for the remainder of the term of the Option.

         12.      Plan Amendment or Termination; Modification of Options.

                  12.1     The Plan shall terminate on the day preceding the
tenth anniversary of the date of its adoption by the Board and no Option may be
granted thereafter. The Board may sooner terminate the Plan and the Board may at
any time and from time to time amend, modify or suspend the Plan; provided,
however, that:

                           (a)      no such amendment, modification, suspension
or termination shall impair or adversely alter any Options theretofore granted
under the Plan, except with the consent of the Optionee, nor shall any
amendment, modification, suspension or termination deprive any Optionee of any
Shares which he or she may have acquired through or as a result of the Plan; and

                           (b)      to the extent necessary under any applicable
law, regulation or exchange requirement, no amendment shall be effective unless
approved by the stockholders of the Company in accordance with applicable law,
regulation or exchange requirement.

                  12.2     No modification of an Option shall adversely alter or
impair any rights or obligations under the Option without the consent of the
Optionee.

         13.      Non-Exclusivity of the Plan.

                  The adoption of the Plan by the Board shall not be construed
as amending, modifying or rescinding any previously approved incentive
arrangement or as creating any limitations on the power of the Board to adopt
such other incentive arrangements as it may deem desirable, including, without
limitation, the granting of stock options otherwise than under the Plan, and
such arrangements may be either applicable generally or only in specific cases.

         14.      Limitation of Liability.

                  As illustrative of the limitations of liability of the
Company, but not intended to be exhaustive thereof, nothing in the Plan shall be
construed to:

                           (a)      give any person any right to be granted an
Option other than at the sole discretion of the Committee;

                           (b)      give any person any rights whatsoever with
respect to Shares except as specifically provided in the Plan;

<PAGE>

                           (c)      limit in any way the right of the Company or
any Subsidiary to terminate the employment of any person at any time; or

                           (d)      be evidence of any agreement or
understanding, expressed or implied, that the Company will employ any person at
any particular rate of compensation or for any particular period of time.

         15.      Regulations and Other Approvals; Governing Law.

                  15.1     Except as to matters of federal law, the Plan and the
rights of all persons claiming hereunder shall be construed and determined in
accordance with the laws of the State of Delaware without giving effect to
conflicts of laws principles thereof.

                  15.2     The obligation of the Company to sell or deliver
Shares with respect to Options granted under the Plan shall be subject to all
applicable laws, rules and regulations, including all applicable federal and
state securities laws, and the obtaining of all such approvals by governmental
agencies as may be deemed necessary or appropriate by the Committee.

                  15.3     Each Option is subject to the requirement that, if at
any time the Committee determines, in its discretion, that the listing,
registration or qualification of Shares issuable pursuant to the Plan is
required by any securities exchange or under any state or federal law, or the
consent or approval of any governmental regulatory body is necessary or
desirable as a condition of, or in connection with, the grant of an Option or
the issuance of Shares, no Options shall be granted or payment made or Shares
issued, in whole or in part, unless listing, registration, qualification,
consent or approval has been effected or obtained free of any conditions not
acceptable to the Committee.

         16.      Multiple Agreements.

                  The terms of each Option may differ from other Options granted
under the Plan at the same time, or at different times. The Committee may also
grant more than one Option to a given Eligible Individual during the term of the
Plan, either in addition to, or in substitution for, one or more Options
previously granted to that Eligible Individual.

         17.      Withholding of Taxes.

                  At such times as an Optionee recognizes taxable income in
connection with the receipt of Shares or cash or other property hereunder (a
"Taxable Event"), the Optionee shall pay to the Company an amount equal to the
minimum statutory withholding taxes in connection with the Taxable Event (the
"Withholding Taxes") prior to the issuance of such Shares or the payment of such
cash or other property. The Committee may provide in the Agreement at the time
of grant, or at any time thereafter, that the Optionee, in satisfaction of the
obligation to pay Withholding Taxes to the Company, may elect to have withheld a
portion of the Shares then issuable to him or her having an aggregate Fair
Market Value equal to the Withholding Taxes.

<PAGE>

                                   Schedule A

                    Portion of Aggregate Fixed Price Options

               Subject to Performance-Based and Time-Based Vesting

<TABLE>
<S>                                     <C>
Ira Boots                               One-third of the aggregate number of Shares subject to
R. Brent Beeler                         Fixed Price Options granted to each of these Optionees
Bill Herdrich                           will be subject to performance-based vesting as set
Bruce Sims                              forth in the Form of BPC Holding Corporation
James Kratochvil                        Nonqualified Stock Option Agreement attached as Exhibit
Don Abney                               1 hereto
Randy Becker
Scott Farmer                            Two-thirds of the aggregate number of Shares subject to
Fred Heseman                            Fixed Price Options granted to each of these Optionees
Randy Hobson                            will be subject to time-based vesting as set forth in
Marcia Jochem                           the Form of BPC Holding Corporation Nonqualified Stock
Tim Kilpatrick                          Option Agreement attached as Exhibit 2 hereto
Mark Miles
John Rathbun (retiring)
Adam Unfried
Robert Weilminster

All others                              One-half of the aggregate number of Shares subject to
                                        Fixed Price Options granted to each of these Optionees
                                        will be subject to performance-based vesting as set
                                        forth in the Form of BPC Holding Corporation
                                        Nonqualified Stock Option Agreement attached as Exhibit
                                        3 hereto

                                        One-half of the aggregate number of Shares
                                        subject to Fixed Price Options granted to
                                        each of these Optionees will be subject to
                                        time-based vesting as set forth in the Form
                                        of BPC Holding Corporation Nonqualified
                                        Stock Option Agreement attached as Exhibit 4
                                        hereto
</TABLE>

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