Document:

EX-10.1

 Exhibit 10.1 

TIME INC. 
 TIME INC. (UK) LTD

 AND 
 IPC MEDIA PENSION
TRUSTEE LIMITED 
  
  

DEED OF GUARANTEE 
 IN RELATION TO
THE IPC MEDIA PENSION SCHEME 
  
  

 

 Table of Contents 
  

							
	 	 	 	  	Page	 
	CONTENTS	  
			
	 1.
	 	 Definitions and interpretation
	  	 	1	  
	 2.
	 	 Representations
	  	 	14	  
	 3.
	 	 Actuarial Valuations and Insurance Buy-Out Basis dispute resolution
	  	 	15	  
	 4.
	 	 Investment Strategy
	  	 	16	  
	 5.
	 	 Liability and Risk Management Exercises
	  	 	16	  
	 6.
	 	 Contributions
	  	 	17	  
	 7.
	 	 Escrow Account – Establishment and General Provisions
	  	 	18	  
	 8.
	 	 Payments into the Escrow Account
	  	 	19	  
	 9.
	 	 True-ups
	  	 	20	  
	 10.
	 	 Payments out of the Escrow Account
	  	 	21	  
	 11.
	 	 Replacement of guarantee and Escrow Account arrangements
	  	 	24	  
	 12.
	 	 Guarantee
	  	 	26	  
	 13.
	 	 Recourse
	  	 	27	  
	 14.
	 	 Effectiveness and Termination of this Deed and 2014 Deed of Covenant
	  	 	27	  
	 15.
	 	 Deficit Estimation
	  	 	30	  
	 16.
	 	 Continuing Guarantee
	  	 	31	  
	 17.
	 	 Reinstatement
	  	 	31	  
	 18.
	 	 Liability/Waiver of Defences
	  	 	31	  
	 19.
	 	 Appropriations
	  	 	32	  
	 20.
	 	 Deferral of the Guarantor’s Rights
	  	 	32	  
	 21.
	 	 Additional Security
	  	 	33	  
	 22.
	 	 Provision of Financial Information
	  	 	33	  
	 23.
	 	 Payments
	  	 	33	  
	 24.
	 	 Taxes
	  	 	34	  
	 25.
	 	 Currency Indemnity
	  	 	35	  
	 26.
	 	 Assignment
	  	 	35	  
	 27.
	 	 Notices
	  	 	35	  
	 28.
	 	 Costs and Expenses
	  	 	36	  
	 29.
	 	 Default Interest
	  	 	36	  
	 30.
	 	 No Release or Waiver
	  	 	37	  
	 31.
	 	 Cumulative Rights and Remedies
	  	 	37	  
	 32.
	 	 Amendments and Variations
	  	 	37	  
	 33.
	 	 Governing Law and Jurisdiction
	  	 	37	  
	 34.
	 	 Agent for Service of Process
	  	 	37	  
	 35.
	 	 Severability
	  	 	37	  
	 36.
	 	 Counterparts
	  	 	38	  
	 37.
	 	 Third Party Rights
	  	 	38	  

 THIS DEED is made on 19 October 2015 

BETWEEN: 
  

	(1)	TIME INC., a Delaware corporation (the “Guarantor”); 

  

	(2)	TIME INC. (UK) LTD (registered number 00053626) (the “Sponsor”); and 

  

	(3)	IPC MEDIA PENSION TRUSTEE LIMITED (registered number 03469531) (the “Trustee”) acting in its capacity as the sole trustee of the IPC Media Pension Scheme (the “Scheme”).

 The parties agree as follows: 
  

	1.	DEFINITIONS AND INTERPRETATION 

  

	 	(a)	In this Deed the following expressions have the following meanings: 

“Acceleration Escrow Payment Event” means 

 

	 	(a)	any Financial Indebtedness of the Guarantor or its Wholly-owned Subsidiaries (other than Excluded Subsidiaries) is not paid within any originally applicable grace period (or, if no grace period applies, within 5
Business Days after its original scheduled date, as such date may be extended at any time when no actual or potential event of default, however described, under the relevant documentation is continuing); 

 

	 	(b)	any Financial Indebtedness of the Guarantor or its Wholly-owned Subsidiaries (other than Excluded Subsidiaries) is declared to be or otherwise becomes due and payable prior to its specified maturity as a result of an
event of default (however described) and any applicable grace periods which apply before that Financial Indebtedness can be declared to be due or otherwise become due and payable have expired, 

other than, in either case, if 
  

	 	(i)	the failure or default has been waived by or on behalf of the relevant lender(s); and/or 

  

	 	(ii)	the aggregate amount which has not been paid and/or which has become prematurely due and payable is less than U.S.$50,000,000 (or its equivalent in any other currency or currencies). 

“Acceleration Escrow Release Event” in relation to an Acceleration Escrow Payment Event means that either all the Financial
Indebtedness in relation to which the Acceleration Escrow Payment Event occurred is either repaid or discharged within 6 months of the date on which the Acceleration Escrow Payment Event occurs or (in the case of an Acceleration Escrow Payment Event
of the type described in paragraph 

  
 1 

 
(b) of the definition of that term) the Acceleration Escrow Payment Event is reversed (by the relevant declaration being withdrawn) within 6 months of the date on which the Acceleration Escrow
Payment Event occurs. 
 “Actuarial Valuation” means an actuarial valuation of the Scheme carried out in accordance with
Part 3 of the Pensions Act 2004 
 “Agreed Assumptions” means assumptions for an Actuarial Valuation (other than that as at
5 April 2015) as set in accordance with the principles set out in Schedule 2, with the fixed addition to the discount rate referred to therein being 50 basis points until 2023 (or if earlier the date on which there is no Funding Deficit on this
basis) and thereafter progressing to zero in 2030 as set out in Schedule 2. 
 “Agreed Escrow Rating” means at least one of
the following long term unsecured senior debt credit ratings - at least A3 from Moody’s, at least A- from Standard & Poor’s or at least A- from Fitch. 

“Agreed Investment Strategy” means the investment strategy set out in Schedule 3, as amended between the parties from time to
time in their sole discretion. 
 “ALS” means the Towers Watson software known as “Asset Liability Suite”,
which is a web based system performing daily valuations of assets and liabilities to track the funding position of pension schemes, which is to be set-up and configured for use under this Deed. 

“ALS Failure” means no amount is showing on ALS as the relevant deficit as at a relevant date. 

“Alternative Sale Structure” means either (i) a transaction structure for transferring indirect ownership of the Blue Fin
Building to a third party whereby the Sponsor sells the shares in IPC Magazines Group Limited to the third party or (ii) a transaction structure in which IPC Magazines Group Limited transfers direct ownership of the Blue Fin Building to a third
party. 
 “Alternative Tracker” has the meaning given to it in Clause 15(f). 

“Business Day” means a day (other than a Saturday or a Sunday) on which banks in London and New York are open for general
business. 
 “Change of Control” means the occurrence of any of the following: 

 

	 	(a)	the sale, lease or transfer (other than by way of merger or consolidation), in one or a series of related transactions, of all or substantially all of the assets of the Guarantor to any person other than the Guarantor
or its Wholly-owned Subsidiaries; 

  
 2 

	 	(b)	the Guarantor becomes aware of (by way of a report or any other filing pursuant to Section 13(d) of the Exchange Act, proxy, vote, written notice or otherwise) the holding or acquisition, in a single transaction or
in a related series of transactions, by any person or “group” (within the meaning of Rules 13d-3 and 13d-5 under the Exchange Act), of Control of the Guarantor; or 

 

	 	(c)	the adoption of a plan of liquidation and dissolution of the Guarantor. 

 “Configuration
Document” means the document contained at Schedule 4. 
 “Control” of an entity means “beneficial
ownership” (within the meaning of Rule 13d-3 under the Exchange Act, except that in calculating the beneficial ownership of any particular person or “group”, such person or “group” will not be deemed to have beneficial
ownership of any securities that such person or “group” has the right to acquire or vote only upon the happening of any future event or contingency, including the passage of time, that has not yet occurred) of 50% or more of the total
voting power of the Voting Stock of the entity (determined on a fully diluted basis but without giving effect to contingent voting rights that have not yet vested) 

“Credit Rating Condition” means the holding by the Guarantor (or following a Permitted Change of Control, the Relevant
Surviving Entity) of either of the following: 
  

	 	(a)	a long term unsecured senior debt credit rating of higher than Caa1 from Moody’s (or, if it ceases to have a rating of its long term unsecured senior debt from Moody’s, a corporate rating of higher than B2
from Moody’s); or 

  

	 	(b)	a long term unsecured senior debt credit rating higher than CCC+ from Standard & Poor’s (or, if it ceases to have a rating of its long term unsecured senior debt from Standard & Poor’s, a
corporate rating of higher than B from Standard & Poor’s). 

 “Credit Rating Downgrade Event”
means the holding by the Guarantor (or following a Permitted Change of Control, the Relevant Surviving Entity) of either of the following: 
  

	 	(a)	a long term unsecured senior debt credit rating below Caa1 from Moody’s (or, if it ceases to have a rating of its long term unsecured senior debt from Moody’s, a corporate rating below B2 from Moody’s);
or 

  

	 	(b)	a long term unsecured senior debt credit rating below CCC+ from Standard & Poor’s (or, if it ceases to have a rating of its long term unsecured senior debt from Standard & Poor’s, a corporate
rating below B from Standard & Poor’s). 

  
 3 

 “Credit Rating Escrow Payment Event” means the Guarantor ceasing to satisfy the
Credit Rating Condition. 
 “Credit Rating Escrow Release Event” in relation to a Credit Rating Escrow Payment Event means
the granting or upgrading of a credit or corporate rating following the Credit Rating Escrow Payment Event such that the Guarantor again satisfies the Credit Rating Condition. 

“Deed of Release” means a deed in materially the form set out in Schedule 5. 

“Escrow Account” means a cash deposit account established for the purposes of this Deed: 

 

	 	(a)	in the name of an independent escrow agent with the Agreed Escrow Rating and otherwise acceptable to the Trustee, acting reasonably. The approval of the Guarantor to the Trustee’s choice of escrow agent is not
required, given the circumstances in which the Trustee may be establishing the Escrow Account, but the Trustee shall consider in good faith any representations made by the Guarantor as to the identity of the escrow agent; 

 

	 	(b)	held in London and subject to English law with a financial institution with the Agreed Escrow Rating; 

  

	 	(c)	with the possibility of the deposited cash being invested from time to time in securities, but only on terms and subject to investment criteria agreed by the Trustee in its discretion; 

 

	 	(d)	subject to an English law governed escrow agreement pursuant to which: 

  

	 	(i)	the escrow agent declares that it holds the Escrow Account, and the cash and securities from time to time deposited in it, on trust for the Trustee and the Guarantor, to be applied in accordance with the terms of this
Deed (but on the basis that the escrow agent will be required, but only be required, to act on instructions as per paragraph (ii)); 

  

	 	(ii)	the escrow agent will agree to make payments upon joint instructions from the Guarantor and the Trustee or upon an instruction from the Guarantor or the Trustee accompanied by a court declaration or order confirming
that such payment from the Escrow Account is in accordance with the terms of this Deed. 

  
 4 

 “Escrow Event” means an Event of Default, a Credit Rating Escrow Payment Event,
an Acceleration Escrow Payment Event or a Change of Control (other than a Permitted Change of Control). 
 “Estimated Funding
Position” means the estimated Funding Position as shown at any relevant date on the ALS, subject to Clause 15 (c). 

“Estimated Insurance Buy-Out Deficit” means the estimated Insurance Buy-Out Deficit as shown at any relevant date on the ALS,
subject to Clause 15 (c). 
 “Estimated Relevant Funding Position” means as at any given date the Estimated Funding Position
or the Estimated Insurance Buy-Out Deficit figure as at that date as shown on the ALS. 
 “Event of Default” means
(a) the occurrence of an Insolvency Event in relation to the Guarantor or the Sponsor or (b) a failure to make payment into the Escrow Account within 5 business days of an Acceleration Escrow Payment Event. 

“Exchange Act” means the U.S. Securities Exchange Act of 1934, as amended, and the rules and regulations of the SEC
promulgated thereunder. 
 “Excluded Subsidiary” means any Subsidiary of the Guarantor financed substantially using Limited
Recourse Financing. 
 “Financial Indebtedness” means any indebtedness for or in respect of: 

 

	 	(a)	moneys borrowed; 

  

	 	(b)	any amount raised by acceptance under any acceptance credit facility or dematerialised equivalent; 

  

	 	(c)	any amount raised pursuant to any note purchase facility or the issue of bonds, notes, debentures, loan stock or any similar instrument; 

 

	 	(d)	the amount of any liability in respect of any lease or hire purchase contract which would, in accordance with U.S. GAAP, be treated as a finance or capital lease; 

 

	 	(e)	receivables sold or discounted (other than any receivables to the extent they are sold on a non-recourse basis or discounted on a non-recourse basis in connection with collections activities in the ordinary course of
business); 

  

	 	(f)	any amount raised under any other transaction (including any forward sale and purchase, sale and sale back or sale and lease back agreement) having the commercial effect of a borrowing; 

  
 5 

	 	(g)	any derivative transaction entered into in connection with protection against or benefit from fluctuation in any rate or price (and, when calculating the value of any derivative transaction, only the marked to market
value (calculated on a net basis insofar as the Guarantor has offset rights) shall be taken into account); 

  

	 	(h)	any counter-indemnity obligation in respect of a guarantee, indemnity, bond, standby or documentary letter of credit or any other instrument issued by a bank or a financial institution; or 

 

	 	(i)	the amount of any liability in respect of any guarantee or indemnity for any of the items referred to in paragraphs (a) to (h) above. 

“Financial Information” means the information described in Schedule 6. 

“Funding Deficit” means a Funding Position in which the Scheme’s liabilities exceed its assets, in each case calculated
on the basis set out in the definition of Funding Position. 
 “Funding Position” means the amount (if any) at any relevant
date by which the liabilities of the Scheme calculated on the basis of the Agreed Assumptions exceeds the assets of the Scheme (and for the avoidance of doubt, for this purpose, the value of any rights arising under this Deed (including the value of
any monies held in the Escrow Account) shall be treated as zero, except that any amounts already due and payable pursuant to this Deed by the Guarantor to the Scheme shall be treated for the purpose of the calculation as having been paid, but
without prejudice to the Guarantor’s continuing obligation to make the payment), or vice versa. 
 “Gilts Flat Confirmation
Date” means the earlier of (a) the date on which both (i) the Scheme is invested in a manner consistent with the investment approach described in the Agreed Investment Strategy as the ‘Gilts +0.5% pa’ strategy and
(ii) an Actuarial Valuation shows that there is no Funding Deficit (assuming for this purpose that the Agreed Assumptions add no basis points to the gilts discount rate) and (b) the date on which both (i) the Scheme is invested in a
manner consistent with the investment approach described in the Agreed Investment Strategy as the ‘Gilts +0.5% pa’ strategy and (ii) the ALS has shown for the preceding ten consecutive days that the Estimated Funding Position is that
the Scheme’s assets are at least 105% of its liabilities. 
 “Gilts Flat Pro Rata Amount” means, for each month
subsequent to the month in which the eighth anniversary of the Sale Completion occurs, an amount equal to (i) the absolute value of the Funding Deficit (if any) prevailing as at the most recent anniversary of Sale Completion divided by
(ii) the number of months then remaining until the 15th anniversary of Sale Completion. 

  
 6 

 “Gilts Plus 50 Confirmation Date” means the earlier of (a) the date on
which both (i) the Scheme is invested in a manner consistent with the investment approach described in the Agreed Investment Strategy as the ‘Gilts +1.0% pa’ strategy and (ii) an Actuarial Valuation shows that there is no Funding
Deficit (assuming for this purpose that the Agreed Assumptions add 50 basis points to the gilts discount rate) and (b) the date on which both (i) the Scheme is invested in a manner consistent with the investment approach described in
the Agreed Investment Strategy as the ‘Gilts +1.0% pa’ strategy and (ii) the ALS has shown for the preceding ten consecutive days that the Estimated Funding Position is that the Scheme’s assets are at least 105% of its
liabilities. 
 “Guaranteed Liabilities” means all obligations and liabilities (whether actual or contingent and whether
owed jointly or severally and in any capacity whatsoever) of the Sponsor or any IMPS Employer to the Scheme or the Trustee that fall due for payment on or after the date on which this Deed comes into effect under Clause 14(a). 

“IMPS Employers” means all companies or persons (other than the Sponsor) which are or may from time to time become employers
in relation to the Scheme. 
 “Insolvency Event” means any of the following in respect of an entity: 

 

	 	(a)	any person (other than such entity) presents a petition or files documents with a court for such entity’s winding-up, administration or dissolution or reorganisation except to the extent that such petition or
filing is being contested in good faith and with due diligence and is discharged or struck out within 45 days; 

  

	 	(b)	a meeting of its shareholders, directors or other officers is convened for the purpose of considering any resolution to petition or to file documents with a court or any registrar for its winding-up, administration or
dissolution and such resolution is passed; 

  

	 	(c)	such entity presents a petition or files documents with a court for its winding-up, administration or dissolution or reorganisation (by way of voluntary arrangement, scheme of arrangement or otherwise) or commences
negotiations with its creditors (or some of them) with a view to a moratorium, composition, assignment or similar arrangement; 

  

	 	(d)	an order for its winding-up, administration or dissolution is made; 

  

	 	(e)	any liquidator, trustee in bankruptcy, judicial custodian, compulsory manager, receiver, administrative receiver, receiver and manager, judicial manager, administrator or similar officer is appointed in respect of it or
any material part of its assets; 

  
 7 

	 	(f)	its directors, shareholders or other officers request the appointment of, or give notice to appoint, a liquidator, trustee in bankruptcy, judicial custodian, judicial manager, receiver and manager, compulsory manager,
receiver, administrative receiver, receiver and manager, administrator or similar officer in respect of it or any material part of its assets; or 

  

	 	(g)	any other analogous step or procedure is taken in any jurisdiction. 

 “Insurance Buy-Out
Basis” means an actuarial assessment by the Scheme Actuary of the Scheme’s liabilities on the assumption that the Scheme’s liabilities in respect of pensions and other benefits will be discharged by the purchase of annuities (of
the kind described in section 74(3)(c) of the Pensions Act 1995) which the Scheme would be likely to purchase (taking account not only of price but also the reputation, financial strength, and service levels of the insurer) in the event that it was
actually winding-up on the relevant date and then promptly securing benefits, the cost of such annuities to be estimated on terms which the Scheme Actuary considers consistent with those in the available market (or, where the Scheme Actuary
considers that it is not practicable to make such an estimate, in such manner as the Scheme Actuary considers appropriate in the circumstances), without allowing for any further margins of prudence and including an allowance for fees and expenses
associated with the purchase of such annuities and the winding-up of the Scheme subject to clause 3(e) to (g) inclusive. 

“Insurance Buy-Out Deficit” means, subject to Clauses 3(e) to (g), the amount (if any) at any relevant date by which the
liabilities of the Scheme calculated on the Insurance Buy-Out Basis exceeds the assets of the Scheme (and for the avoidance of doubt, for this purpose, the value of any rights arising under this Deed (including the value of any monies held in the
Escrow Account) shall be treated as zero, except that any amounts already due and payable pursuant to this Deed by the Guarantor to the Scheme shall be treated for the purpose of the calculation as having been paid, but without prejudice to the
Guarantor’s continuing obligation to make the payment). The Scheme Actuary shall issue a certificate of the amount of the Insurance Buy-Out Deficit (being the amount as determined by the Scheme Actuary 10 Business Days after the Scheme Actuary
has provided the calculation of the Insurance Buy-Out Deficit and information required by Clause 3(d) to the Guarantor and the Trustee or otherwise determined in accordance with clause 3(e) to (g)). 

  
 8 

 “Limited Recourse Financing” means any financing made available to a Subsidiary
either: 
  

	 	(a)	for the acquisition, construction, development and/or operation of any assets, on terms such that from completion (as that term, or any similar term, is defined in the agreements governing that financing) of the
acquisition or construction the person(s) providing the financing agree to look primarily to the assets financed, the share capital (or equivalent) of the relevant Subsidiary which holds those assets, the revenues or other resources to be generated
by the use, exploitation, operation or disposal of, or insurance proceeds resulting from the loss or damage to those assets, and/or any contractual payments in relation to the acquisition, construction, development and/or operation of those assets
(including any warranty claims, damages or termination payments) as the primary sources of repayment of and debt service for the moneys advanced; 

  

	 	(b)	for the supply, delivery, storage, sale or purchase of any commodity on terms such that the persons providing the financing agree to look primarily to the commodity financed, the share capital (or equivalent) of the
Subsidiary that owns or controls the commodity and/or the contractual revenues or other market revenues to be generated by the storage, disposal or delivery of, or insurance proceeds resulting from the loss of or damage to those commodities and/or
any contractual payments in relation to the supply, delivery, storage, sale or purchase of that commodity (including any warranty claim, damages and/or termination payments) as the primary source of repayment of and debt service for the moneys
advanced; or 

  

	 	(c)	to refinance any previously existing Limited Recourse Financing, provided that that refinancing is otherwise on terms satisfying the requirements of paragraph (a) or (b) above. 

“Manifest Error” means there are one or more manifest errors in ALS such that the amount stated to be the Estimated Relevant
Funding Position as at a given date cannot be an accurate calculation of the Relevant Deficit as at the relevant date calculated using methodology and assumptions consistent with those described in the Configuration Document. 

“New Holdco” means a wholly-owned subsidiary of the Sponsor formed or to be formed by and at the option of the Sponsor for the
purpose of effectuating the New Holdco Sale Structure. 
 “New Holdco Sale Structure” means a transaction structure for
transferring indirect ownership of the Blue Fin Building to a third party whereby Newco acquires the Sponsor’s shares in IPC Magazines Group Limited and subsequently sells those shares to the third party. 

  
 9 

 “Permitted Change of Control” means a Change of Control in respect of which
there is a Relevant Surviving Entity and either: 
  

	 	(a)	no person or “group” (within the meaning of Rules 13d-3 and 13d-5 under the Exchange Act) has Control of the Relevant Surviving Entity, the Credit Rating Condition is met following the Change of Control and
the credit rating or corporate rating by virtue of which it is met has been confirmed; or 

  

	 	(b)	a person or “group” (within the meaning of Rules 13d-3 and 13d-5 under the Exchange Act) (the “New Owner”) has Control of the Relevant Surviving Entity, the Credit Rating Condition is met
following the Change of Control, the credit rating or corporate rating by virtue of which it is met has been confirmed and the Trustee, acting reasonably on the basis of a statement of the relevant rating agency or the opinion of a financial adviser
acceptable to the Trustee, is satisfied that the Credit Rating Condition would be met even were any actual or implicit guarantee or other credit support provided to the Sponsor by or on behalf of the New Owner or any of its Affiliates to be
disregarded, 

 and for this purpose a credit rating or corporate rating has been “confirmed” if: 

 

	 	(i)	the relevant rating agency has confirmed in writing to the Trustee, in terms acceptable to the Trustee, that the relevant rating will not be affected by the Change of Control; 

 

	 	(ii)	the relevant rating agency has confirmed or updated the relevant rating after and in full knowledge of the Change of Control; or 

  

	 	(iii)	the Trustee receives an opinion from a financial adviser acceptable to it that the Change of Control should not affect the relevant rating. 

“Relevant Deficit” means the Funding Deficit or, as the case may be, Insurance Buy-Out Deficit. 

“Relevant Surviving Entity” in relation to a Change of Control means either: 

 

	 	(a)	if the Guarantor is the or a surviving entity and retains all of its assets and liabilities (including its obligations and liabilities under this Deed), the Guarantor; or 

 

	 	(b)	if the Trustee, acting reasonably on the basis of such legal opinions and other advice and information as it may require, is satisfied that another company or other entity acceptable to the Trustee: 

 

	 	(i)	is the surviving entity; and 

  
 10 

	 	(ii)	by operation of law as a result of the Change of Control and without any additional documents being required has become a party to this Deed in place of the Guarantor and succeeded in a manner recognised by English law
to all of the assets and liabilities of the Guarantor (including its obligations and liabilities under this Deed) without affecting the continued operation of the Escrow Account in accordance with the terms of this Deed, 

that other entity. 

“Replacement Estimated Relevant Funding Position” means: 

 

	 	(a)	in respect of an Estimated Relevant Funding Position challenged due to alleged Manifest Error, the most recent (determined by reference to their “as at” dates) Estimated Relevant Funding Position, prior to the
Estimated Relevant Funding Position, in respect of which there is not a Manifest Error; provided that if there exists no such alternative Estimated Relevant Funding Position with an as at date less than 30 days prior to the date in question, then
the Replacement Estimated Relevant Funding Position shall mean the Relevant Deficit calculated by the Scheme Actuary as at the date of the Estimated Relevant Funding Position using the methods and assumptions set out in the Configuration Document;
and 

  

	 	(b)	in respect of an Estimated Relevant Funding Position challenged due to an ALS Failure, the Relevant Deficit calculated by the Scheme Actuary as at the date of the Estimated Relevant Funding Position using the methods
and assumptions set out in the Configuration Document. 

 “Reservations” means: 

 

	 	(a)	the principle that equitable remedies are remedies which may be granted or refused at the discretion of the court and damages may be regarded as an adequate remedy; 

 

	 	(b)	the limitation on enforcement as a result of laws relating to bankruptcy, insolvency, liquidation, reorganisation, court schemes, moratoria, administration and other laws affecting the rights of creditors generally;

  

	 	(c)	the statutory time-barring of claims; 

  

	 	(d)	defences of set off or counterclaim; 

  

	 	(e)	rules against penalties and similar principles; 

  
 11 

	 	(f)	the possibility that an undertaking to assume liability for, or indemnify a person against, non-payment of stamp duty may be void; 

  

	 	(g)	the fact that a court may refuse to give effect to a purported contractual obligation to pay costs imposed upon another person in respect of costs of an unsuccessful litigation brought against that person or may not
award by way of costs all of the expenditure incurred by a successful litigant in proceedings brought before that court or that a court may stay proceedings if concurrent proceedings based on the same grounds and between the same parties have
previously been brought before another court; 

  

	 	(h)	any matters which are set out as qualifications or reservations as to matters of law or general application in any legal opinions supplied to the Scheme in respect of this Deed; and 

 

	 	(i)	steps for perfection not required by the terms of this Deed to be taken. 

 “Sale
Completion” means the completion of the sale transaction contemplated by a New Holdco Sale Structure or an Alternative Sale Structure, as the case may be. 

“Schedule of Contributions” means the schedule of contributions in place in respect of the Scheme pursuant to Part 3 of the
Pensions Act 2004 from time to time. 
 “Scheme Actuary” means the actuary appointed to the Scheme from time to time under
section 47 of the Pensions Act 1995. 
 “Statement of Investment Principles” means the statement of investment
principles adopted in relation to the Scheme from time to time in accordance with section 35 of the Pensions Act 1995. 

“Subsidiary” means a subsidiary within the meaning of section 1159 of the Companies Act 2006. 

“Tax” means any tax, levy, impost, duty or other charge or withholding of a similar nature (including any related penalty or
interest payable in connection with any failure to pay or any delay in paying any of the same). 
 “Tax Credit” means a
credit against, relief from, or remission or repayment of any Tax. 
 “Tax Deduction” means a deduction or withholding for
or on account of Tax from a payment under this Deed. 

  
 12 

 “Tax Payment” means a payment made by the Guarantor to the Trustee in any way
relating to a Tax Deduction or under any indemnity given by the Guarantor in respect of Tax under this Deed. 
 “Termination
Date” means the date on which this Deed terminates in accordance with Clause 14. 
 “Trust Deed and Rules” means
the Rules of the Scheme as amended from time to time. 
 “Voting Stock” in relation to an entity means share capital (for
the avoidance of doubt, including in the case of the Guarantor corporate stock) carrying with it an entitlement to vote in the election of the board of directors of the entity. 

“Wholly-owned Subsidiary” means a Subsidiary of a person which has no other shareholders except that person and that
person’s wholly-owned Subsidiaries or other persons acting on behalf of, or as nominee for, that person or its wholly-owned Subsidiaries (save by reason of directors holding qualifying shares which they
are required by law to hold). 
  

	 	(b)	Construction 

  

	 	(i)	In this Deed, unless the contrary intention appears, a reference to: 

  

	 	(A)	”assets” includes present and future properties, revenues and rights of every description and includes uncalled capital; 

 

	 	(B)	an “authorisation” includes an authorisation, consent, approval, resolution, licence, exemption, filing, registration or notarisation; 

 

	 	(C)	a “person” includes any individual, company, corporation, unincorporated association or body (including a partnership, trust, joint venture or consortium), government, state, agency, organisation or
other entity whether or not having separate legal personality; 

  

	 	(D)	a “regulation” includes any regulation, rule, official directive, request or guideline (whether or not having the force of law but, if not having the force of law, being of a type with which persons to
which it applies are accustomed to comply) or any governmental, inter-governmental or supranational body, agency, department or regulatory, self-regulatory or other authority or organisation; and 

 

	 	(E)	a party or any other person includes its successors in title, permitted assigns and permitted transferees and this Deed shall be binding on and enforceable by the successors in office of the Trustee as trustees of the
Scheme. 

  
 13 

	 	(ii)	Unless the contrary intention appears, a reference to a month or months is a reference to a period starting on one day in a calendar month and ending on the numerically corresponding day in the next
calendar month or the calendar month in which it is to end, except that: 

  

	 	(A)	if the numerically corresponding day is not a Business Day, the period will end on the next Business Day in that month (if there is one) or the preceding Business Day (if there is not); 

 

	 	(B)	if there is no numerically corresponding day in that month, that period will end on the last Business Day in that month; and 

  

	 	(C)	notwithstanding paragraph (A) above, a period which commences on the last Business Day of a month will end on the last Business Day in the next month or the calendar month in which it is to end, as appropriate.

  

	 	(iii)	Headings in this Deed do not affect its interpretation. 

  

	 	(iv)	It is intended by the parties that this document takes effect as a deed notwithstanding the fact that a party may only execute this document under hand. 

 

	2.	REPRESENTATIONS 

  

	 	(a)	Each of the Guarantor and the Sponsor represents and warrants to the Trustee that: 

  

	 	(i)	it is duly incorporated and is a validly existing company under the laws of its place of incorporation and has power to carry on its business as now being conducted; 

 

	 	(ii)	it has full power and authority to execute, deliver and perform its obligations under this Deed and no limitation on the powers of the Guarantor or the Sponsor will be exceeded as a result of entering into this Deed;

  

	 	(iii)	subject to the Reservations, the obligations expressed to be assumed by the Guarantor in this Deed constitute legal, valid and binding obligations of the Guarantor enforceable in accordance with their terms;

  

	 	(iv)	all governmental and other approvals and authorisations required in relation to the making, performance, validity and enforceability of this Deed and the transactions contemplated by it have been obtained and are in
full force and effect; 

  

	 	(v)	the Guarantor is the parent company of the Sponsor and it owns either directly or indirectly, all (or substantially all) of the issued and outstanding equity share capital of the Sponsor; and 

  
 14 

	 	(vi)	the entry into and performance by it of, and the transactions contemplated by this Deed do not and will not conflict with any law or regulation applicable to it or its constitutional documents or any agreement or
instrument binding upon it or any of its assets which would have a material adverse effect on its ability to perform its obligations under this Deed. 

  

	 	(b)	The Trustee represents and warrants to the Guarantor and the Sponsor that: 

  

	 	(i)	it has full power and authority to execute, deliver and perform its obligations under this Deed and no limitation its powers will be exceeded as a result of entering into this Deed; and 

 

	 	(ii)	subject to the Reservations, the obligations expressed to be assumed by it in this Deed constitute its legal, valid and binding obligations enforceable in accordance with their terms. 

 

	3.	ACTUARIAL VALUATIONS AND INSURANCE BUY-OUT BASIS DISPUTE RESOLUTION 

  

	 	(a)	The parties agree, and the Guarantor shall procure that the relevant IMPS Employer(s) shall agree, that the actuarial assumptions to be used for the purpose of the Actuarial Valuation as at 5 April 2015 will be as
set out in Schedule 1 to this Deed. 

  

	 	(b)	The Guarantor and the Sponsor each consent, and the Guarantor shall procure that the relevant IMPS Employer(s) shall consent, in relation to each subsequent Actuarial Valuation, to using the Agreed Assumptions.

  

	 	(c)	The Trustee confirms that it does not envisage calling an Actuarial Valuation with an effective date prior to 5 April 2018 unless there is a material unmitigated detrimental change to the covenant as a whole
(including the position of the Guarantor and the Sponsor in aggregate), taking into account the commitments set out in this Deed. For the avoidance of doubt, the sale of IPC Magazines Group Limited and the use by the Sponsor and the Guarantor of the
proceeds of such sale shall be at the sole discretion of Guarantor and the Sponsor and shall not be treated as a material unmitigated detrimental change to the covenant (it being understood that, without limitation, a material failure of the Sponsor
or the Guarantor to abide by the terms of this Deed and/or a subsequent reduction in value or poor performance of any asset or business acquired with the proceeds has the potential to constitute or contribute to a material unmitigated detrimental
change to the covenant). 

  

	 	(d)	Where this Deed requires the Scheme Actuary to calculate an Insurance Buy-Out Deficit using the Insurance Buy-Out Basis, the Scheme Actuary shall supply to the Guarantor and the Sponsor such calculation and such
information as to data, methods and assumptions as an actuary advising the Sponsor or Guarantor (the “Funder’s Actuary”) would reasonably request to be able to test both whether the proposed Insurance Buy-Out Basis meets the
requirements to be on the Insurance Buy-Out Basis and whether the calculation of the Insurance Buy-Out Deficit is correct. 

  
 15 

	 	(e)	Where the Funder’s Actuary concludes in good faith that the basis proposed as the Insurance Buy-Out Basis does not meet the requirements to be on the Insurance Buy-Out Basis or an amount calculated as the Insurance
Buy-Out Deficit contains an arithmetical error then the Sponsor or Guarantor may by written notice to the Trustee within 10 Business Days of the relevant notice from the Scheme Actuary or, as the case may be, Trustee notify the Trustee that the
matter is disputed and where such notice is validly served, Clause 3(f) to (g) shall apply and the matter shall be a “Dispute”. 

  

	 	(f)	The parties shall use all reasonable endeavours to reach agreement regarding any such Dispute within 20 Business Days of the commencement of discussions between the Parties regarding the substance of such Dispute, then,
subject to Clause 3(g), either party may refer the matter to be determined by an independent actuary (the “Expert”) and shall instruct such Expert to provide their expert opinion on the subject matter of the Dispute.

  

	 	(g)	The Expert shall be nominated either jointly by the Sponsor or the Guarantor (as applicable) and the Trustee, or failing agreement between them within 10 Business Days of the first nomination proposal, on the
application of either of them to the President for the time being of the Institute and Faculty of Actuaries. In the event that the subject matter of the Dispute is such that an actuary will not accept the appointment on the grounds that the matter
is outside of his expertise, the parties shall, acting reasonably and in good faith, agree an alternative category of professional for the purposes of this Clause 3(g). The Expert will act as expert and not as an arbitrator. 

 

	4.	INVESTMENT STRATEGY 

 The parties agree, and the Guarantor shall procure that the
relevant IMPS Employer(s) shall agree, that the Trustee shall implement the Agreed Investment Strategy, and shall update and adopt a Statement of Investment Principles consistent with the Agreed Investment Strategy. 

 

	5.	LIABILITY AND RISK MANAGEMENT EXERCISES 

  

	 	(a)	The parties have identified certain liability management exercises, which they will implement on a basis to be agreed acting reasonably, provided that such exercises will be carried out on a basis which is within the
reasonable range adopted for such exercises in UK pensions practice. Any costs and expenses reasonably incurred by the Trustee in relation to such liability management exercises will be met by the Sponsor, and for the avoidance of doubt shall form
part of the Guaranteed Liabilities. 

  

	 	(b)	 The Sponsor, the Guarantor and the Trustee may from time to time discuss possible opportunities for the Trustee to enter into contracts to secure
(within or outside of the Scheme) some or all of the liabilities of the Scheme. To facilitate such discussions, the Sponsor and/or the Guarantor may from time to time request data from the Trustee in relation to the benefits provided by the
Scheme. The Trustee will provide such data to the Sponsor and/or Guarantor provided that each of the Sponsor and/or Guarantor and any other person to whom the data may be passed by the Sponsor and/or Guarantor (each a “Data

  
 16 

	 	
Recipient”) (a) enters into such undertaking and/or agreement as is reasonably required by the Trustee to ensure the transfer of data does not result in a breach by the Trustee of the
Data Protection Act 1988 or other applicable legal or regulatory requirements, and (b) provides the Trustee with an indemnity against all costs, expenses, losses or fines in the event of a breach by the Data Recipient of such undertaking and/or
agreement. 

  

	6.	CONTRIBUTIONS 

  

	 	(a)	Within 30 days of Sale Completion, the Sponsor will make a cash contribution to the Scheme of £50,000,000. 

  

	 	(b)	The parties agree, and the Guarantor shall procure that the relevant IMPS Employer(s) shall agree, that following completion of the Actuarial Valuation as at 5 April 2015, a Schedule of Contributions will be
adopted which will provide for monthly contributions to be paid by the Sponsor to the Scheme of £917,000 in relation to each month until (but excluding) the month in which the sixth anniversary of the Sale Completion falls. Such contributions
will be payable to the Scheme no later than the 19th of the month to which they relate. 

  

	 	(c)	In the event that at the sixth anniversary of the Sale Completion the ALS shows a Funding Deficit, the Sponsor will within 30 days of such anniversary make a contribution to the Scheme equal to half of that Funding
Deficit. 

  

	 	(d)	In the event that at the seventh anniversary of the Sale Completion the ALS shows a Funding Deficit, the Sponsor will within 30 days of such anniversary make a contribution to the Scheme equal to half of that Funding
Deficit. 

  

	 	(e)	In the event that at the eighth anniversary of the Sale Completion the ALS shows a Funding Deficit, the Sponsor will within 30 days of such anniversary make a contribution to the Scheme equal to that Funding Deficit.

  

	 	(f)	Contributions shall cease to be payable under Clauses 6(b) to (e) above from the Gilts Plus 50 Confirmation Date, save that any contributions already due and payable shall continue to be due and payable.

  

	 	(g)	The parties agree, and the Guarantor shall procure that the relevant IMPS Employer(s) shall agree, that a Schedule of Contributions will be adopted which will provide for monthly contributions to be paid by the Sponsor
to the Scheme of the estimated Gilts Flat Pro Rata Amount (and for adjustments as the Gilts Flat Pro Rata Amount may change from time to time) in relation to each month from (and including) the month immediately succeeding the month in which the
eighth anniversary of the Sale Completion falls until the earlier of (1) the month before the month in which the fifteenth anniversary of the Sale Completion falls and (2) the Gilts Flat Confirmation Date. Such contributions will be
payable to the Scheme no later than the 19th of the month following the month to which they relate. 

  

	 	(h)	In the event that the first Actuarial Valuation using the Agreed Assumptions with an effective date which falls on or after the 15th anniversary of the Sale
Completion shows a Funding Deficit the Sponsor will within 30 days of the signing of that Actuarial Valuation make a contribution to the Scheme equal to the Funding Deficit. 

  
 17 

	 	(i)	In the event that a payment is made under Clause 7, no further contributions (apart from any which were overdue for payment at the time of, but assumed paid for the purposes of, any calculation of the Funding Deficit)
will be payable under this Clause 6. 

  

	7.	ESCROW ACCOUNT – ESTABLISHMENT AND GENERAL PROVISIONS 

  

	 	(a)	The Guarantor may establish the Escrow Account at any time, if not already established. 

  

	 	(b)	The Guarantor shall establish the Escrow Account, if not already established, on or before the earlier of: 

  

	 	(i)	the date on which a payment into the Escrow Account is first required pursuant to Clause 8.1 following a Credit Rating Escrow Payment Event; and 

 

	 	(ii)	the day prior to any Change of Control necessitating a payment into the Escrow Account pursuant to Clause 8.1. 

  

	 	(c)	The Trustee may establish the Escrow Account, if not already established, at any time: 

  

	 	(i)	the Guarantor has failed, or in the opinion of the Trustee, acting reasonably, appears likely to fail to establish the Escrow Account at a time it is required to do so pursuant to Clause 7(b); or 

 

	 	(ii)	when it has reason to anticipate the occurrence of an Event of Default or an Acceleration Escrow Payment Event. 

  

	 	(d)	The Trustee shall establish the Escrow Account, if not already established, as soon as reasonably practicable following the occurrence of an Event of Default or an Acceleration Escrow Payment Event. 

 

	 	(e)	If the Guarantor or the Trustee is proposing to establish the Escrow Account in accordance with this Clause 7, it shall notify the Trustee or the Guarantor, as applicable, accordingly giving details of the proposed
escrow agent and financial institution and a copy of the proposed escrow agreement. The Trustee or the Guarantor, as applicable, shall promptly give the party establishing the Escrow Account such assistance as it may reasonably require in connection
with its establishment. The party establishing the Escrow Account shall notify the Trustee of the Guarantor, as applicable, promptly after it has been established. 

 

	 	(f)	Once the Escrow Account has been established, it shall be maintained unless and until: 

  

	 	(i)	the Guarantor and the Trustee agree to its discontinuance; 

  
 18 

	 	(ii)	the escrow agent or the financial institution terminates the Escrow Account; 

  

	 	(iii)	the financial institution ceases to have an Agreed Escrow Rating or becomes subject to an Insolvency Event; or 

  

	 	(iv)	the escrow agent ceases to have an Agreed Escrow Rating, commits a material breach of the escrow agreement or becomes subject to an Insolvency Event, 

in which case unless the Guarantor and the Trustee agree otherwise an alternative Escrow Account shall be established on a basis agreed between
the Guarantor and the Trustee or (failing such agreement within 10 Business Days of either of those parties seeking the agreement of the other) by the Trustee, with any monies in the existing Escrow Account being promptly transferred into the
alternative Escrow Account once established. 
  

	 	(g)	The costs of the establishment and maintenance of the Escrow Account shall be borne by the Guarantor. 

  

	 	(h)	In relation to any payment to be made out of the Escrow Account in accordance with the terms of this Deed, each of the Guarantor and the Trustee undertakes to the other promptly upon the other’s request to join in
giving appropriate instructions to the escrow agent for that payment to be made. 

  

	8.	PAYMENTS INTO THE ESCROW ACCOUNT 

  

	 	(a)	Subject to (b)(ii) and (iv), the Guarantor shall in connection with the occurrence of any Escrow Event pay into the Escrow Account on or before the date specified in (b) an amount equal to: 

 

	 	(i)	the Estimated Insurance Buy-Out Deficit; less 

  

	 	(ii)	the balance, if any, standing to the credit of the Escrow Account, 

 in each case as at the
Relevant Time. 
  

	 	(b)	In respect of: 

  

	 	(i)	an Event of Default, the “Relevant Time” shall be the date of the Event of Default and the payment pursuant to Clause 8(a) shall be payable on that date; 

 

	 	(ii)	 a Credit Rating Escrow Payment Event, the “Relevant Time” shall be the date on which the Credit Rating Escrow Payment Event first occurs and
the payment pursuant to Clause 8 (a) shall be payable 60 Business Days after that date, provided that if a Credit Rating Escrow Release Event occurs within 60 Business Days of the Credit Rating Escrow Payment Event occurring, no amount shall be
payable into the Escrow Account in connection with that Credit Rating Escrow Payment Event under Clause 8(a) unless and until the Guarantor ceases again to meet the Credit Rating Condition within twelve months of the initial Credit

  
 19 

	 	
Rating Escrow Payment Event occurring, in which case the Guarantor shall make the payment under Clause 8(a) (for the avoidance of doubt, with the Relevant Time remaining the date on which the
initial Credit Rating Escrow Payment Event occurred) within 10 Business Days (or, if later, within 60 Business Days of the date on which the initial Credit Rating Escrow Payment Event occurred); 

 

	 	(iii)	an Acceleration Escrow Payment Event, the “Relevant Time” shall be the date of the Acceleration Escrow Payment Event and the payment pursuant to Clause 8(a) shall be payable on the date five Business Days
after that; and 

  

	 	(iv)	a Change of Control, the “Relevant Time” shall be the day prior to the Change of Control and the payment pursuant to Clause 8(a) shall be payable on the date of the Change of Control, provided that no amount
shall be payable pursuant to Clause 8(a) in connection with a Permitted Change of Control. 

  

	 	(c)	If the Sponsor or Guarantor reasonably believes that the payment directly into the Scheme of any contributions otherwise due and payable is likely to result in the Scheme winding up with a surplus within the next 12
months in circumstances after all benefits are secured in full and all costs and expenses associated with winding-up met from the Scheme’s assets, they may notify the Trustee accordingly and, unless the Trustee challenges such notification (in
which event the matter will be referred for arbitration in accordance with the procedure set out in Clause 14(f)(v)) such contributions will then instead be paid into the Escrow Account. 

 

	9.	TRUE-UPS 

  

	 	(a)	As soon as reasonably practicable following the date on which an Escrow Event occurs, the Trustee will instruct the Scheme Actuary to calculate the Insurance Buy-out Deficit as at the Relevant Time. 

 

	 	(b)	Clause 10(a) provides for what is to happen upon the Scheme Actuary issuing its calculation following an Event of Default. In relation to the Scheme Actuary issuing its calculation following one of the other Escrow
Events: 

  

	 	(i)	where the Insurance Buy-out Deficit is greater than the Estimated Insurance Buy-out Deficit as at the Relevant Time, the Guarantor shall within 10 Business Days of the Scheme Actuary issuing its calculation make a
payment into the Escrow Account equal to the difference; and 

  

	 	(ii)	where the Insurance Buy-out Deficit is less than the Estimated Insurance Buy-out Deficit as at the Relevant Time, subject to Clause 9(d) the difference shall be paid to the Guarantor out of the Escrow Account within 10
Business Days of the Scheme Actuary issuing its calculation. 

  

	 	(c)	 For so long as there is a credit balance on the Escrow Account as a result of a Credit Rating Escrow Payment Event or Change of Control having
occurred, 

  
 20 

	 	
the Trustee will instruct the Scheme Actuary to calculate the Insurance Buy-out Deficit as at each anniversary of the date on which the relevant (or if applicable, the first relevant) Escrow
Event occurred (or such other date as the Trustee and the Guarantor may agree to be administratively practicable) of what would, on that anniversary (or other agreed date), be the Insurance Buy-Out Deficit. In the event that the credit balance on
the Escrow Account is more than the Insurance Buy-Out Deficit, subject to Clause 9(d) the balance shall be paid to the Guarantor within 10 Business Days of the Scheme Actuary issuing its calculation. In the event that the credit balance on the
Escrow Account is less than the Insurance Buy-Out Deficit, the Guarantor shall make a payment into the Escrow Account equal to the shortfall within 10 Business Days of the Scheme Actuary issuing its
calculation. 

  

	 	(d)	No payment shall be made to the Guarantor pursuant to Clause 9(b) or (c) if at the time the Scheme Actuary issues the relevant calculation it has been instructed pursuant to Clause 9(b) or (c) to calculate the
Insurance Buy-out Deficit as at a later date than that to which the relevant calculation relates or an Escrow Event or anniversary has occurred which will result in its being so instructed. 

 

	10.	PAYMENTS OUT OF THE ESCROW ACCOUNT 

  

	 	(a)	Event of Default – payments upon certification of Insurance Buy-Out Deficit 

When the Scheme Actuary issues its certificate of the amount of the Insurance Buy-Out Deficit as at the Relevant Time in connection with an
Event of Default as referred to in Clause 9 (a): 
  

	 	(i)	if the Insurance Buy-out Deficit is greater than the Estimated Insurance Buy-out Deficit as at the Relevant Time, the Guarantor shall immediately upon the Scheme Actuary issuing its calculation make a payment into the
Escrow Account equal to the difference; 

  

	 	(ii)	immediately upon the Scheme Actuary issuing its calculation, the lesser of: 

  

	 	(A)	the Insurance Buy-Out Deficit as at the Relevant Time reduced by the amount (if any) paid by the Sponsor to the Trustee in connection with the Event of Default since that Relevant Time; and 

 

	 	(B)	the credit balance on the Escrow Account, taking into account any amount payable by the Guarantor pursuant to Clause 10(a)(i), 

shall be paid from the Escrow Account to the Scheme; and 
  

	 	(iii)	the credit balance (if any) on the Escrow Account shall be paid from the Escrow Account to the Guarantor. 

  
 21 

	 	(b)	Credit Rating Escrow Payment Event – payments upon Credit Rating Escrow Release Event 

This Clause 10(b) shall apply if and for so long as the Credit Rating Condition is met again at any time after a payment has been made into the
Escrow Account in connection with a Credit Rating Escrow Payment Event. 
 If and so long as it applies, the amount paid in to the Escrow
Account in connection with the Credit Rating Escrow Payment Event shall be repaid to the Guarantor from the Escrow Account as to 50% on the date six months after the Credit Rating Condition has again been met and as to the balance on the date 12
months after the Credit Rating Condition has again been met, subject in each case to there being a sufficient credit balance on the Escrow Account and provided that: 
  

	 	(i)	no payment shall be made under this Clause 10(b) if at the time it would otherwise be made an Event of Default or Acceleration Escrow Payment Event has occurred and is continuing or if a Change of Control (other than a
Permitted Change of Control) has occurred and has not within two months become a Permitted Change of Control (e.g., by virtue of a credit rating being “confirmed” after the completion of the Change of Control transaction); and

  

	 	(ii)	if the Credit Rating Condition again ceases to be met before, or within twelve months after, the balance has been paid to the Guarantor, the Guarantor shall within 10 Business Days make a payment into the Escrow Account
to ensure that the amount held in the Escrow Account is equal to the Estimated Insurance Buy-out Deficit at the date on which the Credit Rating Escrow Payment Event first occurred. 

 

	 	(c)	Acceleration Escrow Payment Event – payments upon Acceleration Escrow Release Event 

This Clause 10(c) shall apply if an Acceleration Escrow Release Event occurs within six months of the date on which an Acceleration Escrow
Payment Event occurs. 
 If and so long as it applies, the amount paid in to the Escrow Account in connection with the Acceleration Escrow
Payment Event shall be repaid to the Guarantor from the Escrow Account as to 50% on the date six months after the Acceleration Escrow Payment Event occurs (the “six month anniversary”) and as to the balance on the date 12 months
after the Acceleration Escrow Payment Event, subject in each case to there being a sufficient credit balance on the Escrow Account and provided that: 
  

	 	(i)	no payment shall be made under this Clause 10(c) if at the time it would otherwise be made an Event of Default or Credit Rating Escrow Payment Event has occurred and is continuing, or if a Change of Control (other than
a Permitted Change of Control) has occurred and has not within two months become a Permitted Change of Control (e.g., by virtue of a credit rating being “confirmed” after the completion of the Change of Control transaction); and

  
 22 

	 	(ii)	if a Credit Rating Escrow Payment Event occurs after the six month anniversary but before, or within twelve months after, the balance has been paid to the Guarantor, the Guarantor shall within 10 Business Days make a
payment into the Escrow Account equal to the total amount returned to it and Clause 10(d) shall then apply. 

  

	 	(d)	Acceleration Escrow Payment Event – payments into the Scheme 

 This Clause 10(d)
shall apply if an Acceleration Escrow Release Event does not occur prior to the six month anniversary or in the circumstances set out in Clause 10(c)(ii). 

If it applies: 
  

	 	(i)	the lesser of: 

  

	 	(A)	the Insurance Buy-Out Deficit as at the Relevant Time reduced by the amount (if any) paid by the Sponsor to the Trustee in connection with the Acceleration Escrow Payment Event since that Relevant Time; and

  

	 	(B)	the credit balance on the Escrow Account, if applicable taking into account any payment which becomes due from the Guarantor pursuant to Clause 9(b)(i) upon the Scheme Actuary confirming the Insurance Buy-out Deficit as
at the date on which the Acceleration Escrow Payment Event occurred, 

 shall be paid from the Escrow Account to the Scheme
immediately following the six month anniversary (if an Acceleration Escrow Release Event does not occur by that date) or immediately following the occurrence of the circumstances set out in Clause 10(c)(ii) (or in either case if later the date on
which the Scheme Actuary confirms the Insurance Buy-out Deficit as at the date on which the Acceleration Escrow Payment Event occurred); and 
  

	 	(ii)	the credit balance (if any) on the Escrow Account shall then be paid from the Escrow Account to the Guarantor. 

  

	 	(e)	Change of Control Escrow Payment Event – payments upon the Change of Control becoming a Permitted Change of Control 

This Clause 10(e) shall apply if a Change of Control which was not a Permitted Change of Control at the time of the Change of Control
transaction within two months following the date of the Change of Control becomes a Permitted Change of Control (e.g., by virtue of a credit rating being “confirmed” after the completion of the Change of Control transaction). 

If and so long as it applies, the amount paid in to the Escrow Account in connection with the Change of Control shall be repaid to the
Guarantor from 

  
 23 

 
the Escrow Account promptly after it is determined that such Change in Control was or has become a Permitted Change of Control, subject to there being a sufficient credit balance on the Escrow
Account and provided that no payment shall be made under this Clause 10(e) if at the time it would otherwise be made an Event of Default, Acceleration Escrow Payment Event or Credit Rating Escrow Payment Event has occurred and is continuing. 

 

	11.	REPLACEMENT OF GUARANTEE AND ESCROW ACCOUNT ARRANGEMENTS 

  

	 	(a)	If at any time: 

  

	 	(i)	a Matching Replacement Obligation is provided to the Trustee by an Acceptable Replacement Entity; and 

  

	 	(ii)	the Appropriate Replacement Conditions are satisfied, 

 then the Trustee shall at the request of
the Guarantor: 
  

	 	(iii)	release the Guarantor from its obligations under this Deed; and 

  

	 	(iv)	if there are monies in the Escrow Account, join with the Guarantor in instructing the escrow agent to return those monies to the Guarantor or as it may direct. 

 

	 	(b)	In this Clause 11: 

 “Acceptable Replacement Entity” means a corporate entity
(or other entity acceptable to the Trustee): 
  

	 	(i)	which is not a Subsidiary of the Guarantor or a Subsidiary of, or under the Control of, an entity which, following a Change of Control, alone or together with a “group” (within the meaning of Rules 13d-3 and
13d-5 under the Exchange Act) of other entities has Control of the Guarantor; 

  

	 	(ii)	which at the date on which the Trustee releases the Guarantor from its obligations under this Deed pursuant to Clause 11(a) has at least one of the following: 

 

	 	(A)	a confirmed long term unsecured senior debt credit rating of higher than Caa1 from Moody’s (or, if it does not have a rating of its long term unsecured senior debt from Moody’s, a confirmed corporate rating of
higher than B2 from Moody’s); 

  

	 	(B)	a confirmed long term unsecured senior debt credit rating higher than CCC+ from Standard & Poor’s (or, if it does not have a rating of its long term unsecured senior debt from Standard &
Poor’s, a confirmed corporate rating of higher than B from Standard & Poor’s); or 

  
 24 

	 	(C)	a confirmed long term unsecured senior debt credit rating higher than CCC+ from Fitch (or, if it does not have a rating of its long term unsecured senior debt from Fitch, a confirmed corporate rating of higher than B
from Fitch); and 

  

	 	(iii)	which would have satisfied the condition in (ii) (ignoring for this purpose the word “confirmed” in each of (b)(ii)(A), (B) and (C)) at all times during the 12 months immediately preceding the date
on which the Matching Replacement Obligation is completed, 	 

 and for these purposes a credit rating or corporate rating is a “confirmed” rating if:

  

	 	(i)	the relevant rating agency has confirmed in writing to the Trustee, in terms acceptable to the Trustee, that the relevant rating will not be affected by the relevant entity entering into the Replacement Documents and
becoming bound by the obligations on its part in the Replacement Documents and the release and return referred to in Clause 11(a)(iii) and (iv); 

  

	 	(ii)	the relevant rating agency, with knowledge of the actual or impending release and return referred to in Clause 11(a)(iii) and (iv), has confirmed or updated the relevant rating after the relevant entity has to the
relevant rating agency’s knowledge entered into the Replacement Documents and become bound by the obligations on its part in the Replacement Documents; or 

  

	 	(iii)	the Trustee receives an opinion from a financial adviser acceptable to it, and which has knowledge of the actual or impending release and return referred to in Clause 11(a)(iii) and (iv), that the entry by the relevant
entity into the Replacement Documents and its becoming bound by the obligations should not affect the relevant rating. 

“Appropriate Replacement Conditions” means the provision to the Trustee of each of the following in form and substance
satisfactory to the Trustee, acting reasonably: 
  

	 	(i)	Replacement Documents executed and (subject only to execution by the Trustee) delivered by each party apart from the Trustee; 

  

	 	(ii)	capacity and validity legal opinions satisfactory to the Trustee confirming that the Replacement Documents constitute legal, valid, binding and enforceable obligations on the part of the Acceptable Replacement Entity
and containing such other opinions as the Trustee, acting reasonably, may request in connection with the Replacement Documents and the Acceptable Replacement Entity; 

 

	 	(iii)	the confirmation in writing from a rating agency referred to in the definition of “Acceptable Replacement Entity”; and 

  
 25 

	 	(iv)	such other agreements, corporate resolutions, search results and other documentation as the Trustee may reasonably request. 

“Matching Replacement Obligation” means any of the following: 

 

	 	(i)	the assumption by accession or operation of law of the Guarantor’s obligations under this Deed; 

  

	 	(ii)	the entry into of a deed in substantially identical terms to this Deed; or 

  

	 	(iii)	the entry into of a corporate guarantee, surety bond, letter of credit, bank guarantee or other similar instrument considered by Trustee, acting reasonably, to provide it with protection in commercial terms
substantially identical to that provided by this Deed, including in particular: 

  

	 	(A)	obligations to make payments to the Scheme at the same times and in the same amounts as provided under this Deed; and 

  

	 	(B)	obligations to: 

  

	 	(1)	put money into an account satisfying the conditions set out in the definition of “Escrow Account”; 

  

	 	(2)	provide equivalent security; or 

  

	 	(3)	make payments into the Scheme, 

 in the case of (A), (B) and (C) at the same time and
in the same amounts as provided under Clauses 7 to 10 of this Deed. 
 “Replacement Documents” means the documents entered
into in order to effect, and otherwise in connection with, the Matching Replacement Obligation. 
  

	12.	GUARANTEE 

  

	 	(a)	The Guarantor hereby unconditionally and irrevocably: 

  

	 	(i)	guarantees to the Trustee punctual payment by the Sponsor and the IMPS Employers of the Guaranteed Liabilities; 

  

	 	(ii)	undertakes to the Trustee that whenever the Sponsor and/or any of the IMPS Employers does not pay any amount when due and payable in respect of a Guaranteed Liability it shall pay such amount in accordance with the
terms of Clause 13 (Recourse) as if it were the principal obligor; and 

  

	 	(iii)	 undertakes with the Trustee that if any payment obligation guaranteed by it under this Deed is or becomes unenforceable, invalid or illegal, it will,
as an independent and primary obligation, indemnify the Trustee in accordance with the terms of Clause 13 (Recourse) against any cost, 

  
 26 

	 	
loss or liability which the Trustee or the Scheme incur as a result of the Sponsor and/or any of the IMPS Employers not paying any amount which would, but for such unenforceability, invalidity or
illegality, have been payable by the Sponsor and/or any of the IMPS Employers to the Scheme or the Trustee. 

  

	 	(b)	The Guarantor shall ensure that its payment obligations under this Deed will rank at least pari passu with the claims of all its other direct unsecured and unsubordinated creditors, except for obligations
mandatorily preferred or privileged by law. 

  

	13.	RECOURSE 

  

	 	(a)	Before making a demand for payment from the Guarantor under this Deed other than in relation to any payment due under Clauses 7 to 11, the Trustee shall first make a demand for the relevant amount against the Sponsor
and/or any relevant IMPS Employers and shall simultaneously notify the Guarantor that it has made such a demand. 

  

	 	(b)	If the Sponsor and the IMPS Employers do not pay the amount so demanded by the Trustee within 10 Business Days of the date of the relevant demand, the Trustee may make written demand of the Guarantor for such unpaid
amounts under this Deed. The Guarantor shall pay any unpaid amounts so demanded by the Trustee under this Deed within 10 Business Days of such demand if still unpaid on such date. 

 

	 	(c)	Where, and to the extent only that, a payment due from the Sponsor or any of the IMPS Employers (other than a payment set out in the Schedule of Contributions to the extent it is expressed in a Sterling amount and not
as a percentage) has been validly disputed in good faith, no amounts shall be payable under Clause 12 in respect of that payment obligation until the payment obligation has been confirmed by the payer or a court of first instance. 

 

	14.	EFFECTIVENESS AND TERMINATION OF THIS DEED AND 2014 DEED OF COVENANT 

  

	 	(a)	Notwithstanding anything else in this Deed, this Deed shall come into effect on and from Sale Completion and shall remain in full force and effect until the Termination Date. 

 

	 	(b)	The Trustee will, at the request of the Guarantor, at any time after the later of the execution of this Deed and the identification of the “Buyer” referenced therein, enter into the Deed of Release and will,
in any event, enter into the Deed of Release no later than Sale Completion. 

  

	 	(c)	With effect from Sale Completion, the Trustee and the Sponsor agree that the Deed of Covenant dated 5th June 2014 is terminated and will be of no further force or effect after Sale Completion and that the Trustee,
the Sponsor and the company currently known as IPC Magazines Group Limited are therefore released from any and all obligations under that Deed of Covenant. 

  
 27 

	 	(d)	The occurrence of the Termination Date shall not affect the liability of the Guarantor under this Deed in respect of any Guaranteed Liabilities that fall due for payment on or prior to the Termination Date.

  

	 	(e)	This Deed shall terminate if the Scheme is wound up and all liabilities in relation to the Scheme (ignoring any reduction to benefits that may otherwise arise due to an insufficiency of resources) are fully secured to
the satisfaction of the Trustee, acting reasonably. In such event, any surplus funds then remaining in the Scheme or in the Escrow Account shall be promptly returned to the Guarantor. 

 

	 	(f)	This Deed shall terminate (unless the Guarantor elects otherwise in writing) if the Trustee implements an investment strategy that is not consistent with the Agreed Investment Strategy, the Trustee adopts assumptions
for an Actuarial Valuation which are not the Agreed Assumptions, or the Trustee adopts transfer or commutation factors that, if this Deed had not been entered into, would be outside of the reasonable range which the Trustee could properly adopt in
relation to the Scheme (assuming no concerns about the ability of the Sponsor and IMPS Employers to support the Scheme on an ongoing basis) (a “Material Change”) and (subject to (v) below) the Guarantor informs the Trustee in
writing that termination will occur as a result of that Material Change except: 

  

	 	(i)	Where a Credit Rating Escrow Payment Event occurs the Trustee may change the investment strategy to de-risk to a target return of gilts plus 0.5% or, where a Credit Rating Downgrade Event occurs, the Trustee may
(subject to any consultation required under the Pensions Act 1995) change the investment strategy as they see fit; provided that (A) if a Credit Rating Escrow Release Event occurs, it will be a Material Change if the Guarantor so
notifies the Trustee and the Trustee does not adjust the investment strategy to be consistent with the Agreed Investment Strategy within 90 days or such other period as the Trustee and the Guarantor shall agree, and (B) if the Credit Rating
Downgrade Event has been reversed it will be a Material Change if the Guarantor so notifies the Trustee and the Trustee does not adjust the investment strategy to be consistent with the Agreed Investment Strategy (or, where a Credit Rating Escrow
Release Event has not occurred, to change the investment strategy to de-risk to a target return of gilts plus 0.5%) within 90 days or such other period as the Trustee and the Guarantor shall agree; 

 

	 	(ii)	Where an investment adviser appointed by the Trustee under section 47 of the Pensions Act 1995 (the “Trustee’s Investment Adviser”) advises the Trustee in writing (copied to the Guarantor) that a
change to the investment strategy is expected to result in the same (or increased) expected long-term return with the same (or less) level of overall risk as compared with the then current investment strategy, it shall not be a Material Change;

  

	 	(iii)	 It shall not be a Material Change if the Trustee reverses the Material Change within 90 days of the later of the Guarantor informing them in

  
 28 

	 	
writing that termination will occur as a result of it and the resolution of any dispute about whether there has been a Material Change in accordance with (v) below; 

 

	 	(iv)	It shall not be a Material Change if the Trustee has made a change to the investment target return in accordance with the Agreed Investment Strategy and the following conditions are met: 

 

	 	(A)	prior to the change, the Trustee’s Investment Adviser advises the Trustee in writing (copied to the Guarantor) that the investment target return in accordance with the Agreed Investment Strategy is no longer
capable of being achieved on the basis of the current strategic allocation; 

  

	 	(B)	prior to the change, the Trustee has requested the Trustee’s Investment Adviser to advise in writing (copied to the Guarantor) on whether there is any change in the current strategic allocation which could be made
without materially increasing the overall level of risk in order to reduce so far as possible the extent to which the Trustee’s Investment Adviser advises that the investment target return in accordance with the Agreed Investment Strategy needs
to be changed; 

  

	 	(C)	prior to the change, the Trustee has made any change that is advised by the Trustee’s Investment Adviser further to the request referred to in sub-Clause (B) above; 

 

	 	(D)	the change is not more than the minimum change necessary to align the investment target return in accordance with the Agreed Investment Strategy with the investment target return that the Trustee’s Investment
Adviser has advised is achievable (taking into account any change that is advised by the Trustee’s Investment Adviser further to the request referred to in sub-Clause (B) above); and 

 

	 	(E)	the Guarantor has consented to the change, such consent not to be unreasonably withheld or delayed. 

  

	 	(v)	In the event that the Trustee disputes whether there has been a Material Change (e.g. due to a dispute over the interpretation of the Agreed Investment Strategy or the Agreed Assumptions or over the reasonableness of
transfer or commutation factors), such dispute shall be referred to and finally resolved by arbitration under the Arbitration Rules of the London Court of International Arbitration and the following provisions shall apply: 

 

	 	(A)	The tribunal shall consist of a sole arbitrator; 

  

	 	(B)	The seat of arbitration shall be London, England 

  

	 	(C)	The language of the arbitration shall be English. 

  
 29 

	 	(g)	This Deed shall terminate (unless the Guarantor and the Trustee otherwise agree in writing) on 31 March 2016 if Sale Completion has not occurred on or before that date. 

 

	15.	DEFICIT ESTIMATION 

  

	 	(a)	The Guarantor and the Trustee shall forthwith following the Sale Completion procure that the ALS is set-up (or modified) in respect of the Plan in accordance with the Configuration Document. Both the Trustee and the
Guarantor shall have unrestricted access to the ALS for purposes of accessing the Estimated Funding Position and the Estimated Insurance Buy-Out Deficit as at any given date. 

 

	 	(b)	The Guarantor and the Trustee shall procure that no changes (whether by replacement, modification or addition) are made to the information in the Configuration Document without the prior written consent of both the
Guarantor and the Trustee and neither the Guarantor nor the Trustee shall take steps (directly or indirectly) to prevent the other party from accessing ALS. In the event of a breach of this Clause by the Trustee which has been notified to the
Trustee by the Guarantor but not remedied, the Estimated Relevant Funding Position at any given time (when looked at following the breach) shall be as determined by the Guarantor based on the terms of the Configuration Document as it stood prior to
such amendment in contravention of this Clause. 

  

	 	(c)	In respect of an Estimated Relevant Funding Position, the Guarantor may (acting reasonably) give the Trustee, and the Trustee may (acting reasonably) give the Guarantor notice in writing (the “Error
Notice”) that there is either a Manifest Error or an ALS Failure, in each case, specifying reasonable details of the same, including what they believe (acting reasonably) to be the Replacement Estimated Relevant Funding Position. To be a
valid notice under this Clause 15(c), such notice must be sent within 5 Business Days following the day on which the Guarantor became aware, or should reasonably be expected to have become aware, of such Manifest Error or ALS Failure.

 Where the recipient of the Error Notice disputes the existence of the Manifest Error, or the ALS Failure, or disputes
whether the Replacement Estimated Relevant Funding Position is itself subject to a Manifest Error, or both, they shall, within 5 Business Days of their receipt of the Error Notice, notify the other party (being the Guarantor or the Trustee) in
writing (the “Error Dispute Notice”). In the event that the parties are unable to agree the Replacement Estimated Relevant Funding Position, that dispute will be resolved by arbitration in accordance with the terms set out in
Clause 14(g)(v) and the amount so determined shall be the Replacement Estimated Relevant Funding Position. 
  

	 	(d)	 Where the Guarantor is required to hold funds in escrow in accordance with Clauses 8, 9 or 10 and an Error Notice is issued, on and from the date on
which the Error Notice is received by the other party until the date on which the Replacement Estimated Relevant Funding Position is agreed or otherwise determined in accordance with Clause 15(d), the Estimated Relevant Funding

  
 30 

	 	
Position for the purpose of Clauses 8, 9 or 10 shall be the most recent (determined by reference to their “as at” dates) Estimated Relevant Funding Position available on or from
ALS prior to the challenged Estimated Relevant Funding Position. 

  

	 	(e)	The Guarantor and the Trustee may (in their absolute discretion), from time to time, agree to use a different technology and software to the ALS (the “Alternative Tracker”). The Guarantor and the
Trustee shall use all reasonable endeavours to so agree in the event that the ALS no longer exists in the form described in this Deed. 

The Guarantor and the Trustee shall, unless they agree otherwise in writing (in their absolute discretion), procure that any Alternative
Tracker which replaces the ALS under this Clause 15 is configured as closely as practicable to the configuration of the ALS (as set out in the Configuration Document). In the event that the Guarantor and the Trustee are unable to reach agreement as
to whether a proposed Alternative Tracker satisfies this Clause 15, or otherwise which Alternative Tracker to use, that dispute will be resolved by arbitration in accordance with the terms set out in Clause 14(g)(v). 

In the event that the ALS is replaced under this Clause 15(f) with an Alternative Tracker, this Deed shall apply as if all references in this
Deed to “the ALS” were instead references to the Alternative Tracker which replaced it. 
  

	16.	CONTINUING GUARANTEE 

 Subject to Clause 14, the guarantee set out in this Deed is a
continuing guarantee and will extend to the ultimate balance of sums payable by it in respect of the Guaranteed Liabilities, regardless of any intermediate payment or discharge in whole or in part. 

 

	17.	REINSTATEMENT 

 If any discharge, release or arrangement (whether in respect of the
obligations of the Sponsor and/or any of the IMPS Employers or any security for those obligations or otherwise) is made by the Trustee in whole or in part on the basis of any payment, security or other disposition which is avoided or must be
restored in insolvency, liquidation, administration or otherwise, without limitation, then the liability of the Guarantor under this Deed will continue or be reinstated as if the discharge, release or arrangement had not occurred. 

 

	18.	LIABILITY/WAIVER OF DEFENCES 

 The obligations of the Guarantor under this Deed will not
be affected by any act, omission, matter or thing which, but for this Clause 18 would reduce, release or prejudice any of its obligations under this Deed (without limitation and whether or not known to it or the Trustee) including: 

 

	 	(i)	any time, waiver or consent granted to, or composition with the Sponsor and/or any of the IMPS Employers and/or any other person; 

  
 31 

	 	(ii)	any amendment, novation, supplement, renewal, release, extension, restatement (however fundamental and whether or not more onerous) or replacement of the Schedule of Contributions or the Trust Deed and Rules or any
other document or security; 

  

	 	(iii)	the taking, variation, compromise, exchange, renewal or release of, or refusal or neglect to perfect, take up or enforce any rights against, or security over assets of the Sponsor and/or any of the IMPS Employers and/or
any other person or any non-presentation or non-observance of any formality or other requirement in respect of any instrument or any failure to realise the full value of any security; 

 

	 	(iv)	any discharge or release of the Sponsor and/or any of the IMPS Employers or any other person under the terms of any composition or arrangement; 

 

	 	(v)	any incapacity or lack of power, authority or legal personality of or dissolution or change in the members or status relating to the Sponsor and/or any of the IMPS Employers and/or any other person; 

 

	 	(vi)	any unenforceability, illegality or invalidity of any obligation of any person under the Schedule of Contributions or the Trust Deed and Rules or any other document; or 

 

	 	(vii)	any bankruptcy or insolvency or similar proceedings. 

  

	19.	APPROPRIATIONS 

 Until the Guaranteed Liabilities have been irrevocably paid in full, the
Trustee (or any trustee or agent on its behalf) may: 
  

	 	(i)	refrain from applying or enforcing any other moneys, security or rights held or received by the Trustee (or any trustee or agent on its behalf) in respect of those amounts, or apply and enforce the same in such manner
and order as they see fit (whether against those amounts or otherwise) and the Guarantor shall not be entitled to the benefit of the same; and 

  

	 	(ii)	hold in an interest-bearing suspense account (bearing interest at a commercial rate) any moneys received from the Guarantor or on account of the Guarantor’s liability under this Deed, unless and until such amounts
are sufficient in aggregate to discharge the Guaranteed Liabilities in full. 

  

	20.	DEFERRAL OF THE GUARANTOR’S RIGHTS 

 Until the Guaranteed Liabilities have been
irrevocably paid and satisfied in full and unless the Trustee otherwise directs, the Guarantor will not exercise any rights which it may have by reason of performance by it of its obligations under this Deed or by reason of any amount being payable,
or liability arising under this Deed: 
  

	 	(i)	to be indemnified by the Sponsor and/or any of the IMPS Employers; 

  
 32 

	 	(ii)	to claim any contribution from any other guarantor of the Sponsor’s and/or any of the IMPS Employers’ obligations or liabilities to make payments to the Scheme; 

 

	 	(iii)	to take the benefit (in whole or in part and whether by way of subrogation or otherwise) of any rights of the Trustee or the Scheme in respect of the Sponsor’s and/or any of the IMPS Employers’ obligations or
liabilities to make payments to the Trustee or the Scheme, or under or pursuant to any other guarantee or security taken in connection with such obligations or liabilities of the Sponsor and/or any of the IMPS Employers by the Trustee;

  

	 	(iv)	to bring legal or other proceedings for an order requiring the Sponsor and/or any of the IMPS Employers to make any payment, or perform any obligation, in respect of which the Guarantor has given a guarantee,
undertaking or indemnity under this Deed; 

  

	 	(v)	to exercise any right of set-off against the Sponsor and/or any of the IMPS Employers; and/or 

  

	 	(vi)	to claim or prove as a creditor of the Sponsor and/or any of the IMPS Employers in competition with the Trustee or the Scheme. 

The Guarantor must hold in trust for and immediately pay or transfer to the Trustee any payment or distribution or benefit of security received
by it contrary to this Clause 20 or in accordance with any directions given by the Trustee under this Clause 20. 
  

	21.	ADDITIONAL SECURITY 

 This Deed is in addition to and is not in any way prejudiced by any
other guarantee or security now or subsequently held by the Trustee or the Scheme. 
  

	22.	PROVISION OF FINANCIAL INFORMATION 

 The Guarantor and the Sponsor each undertake to the
Trustee that it shall provide the Financial Information at the times specified in Schedule 6. The contents of Schedule 6 may be amended by written agreement between the Guarantor, the Sponsor and the Trustee. 

 

	23.	PAYMENTS 

 All payments made pursuant to this Deed shall be made in Sterling in
immediately available funds without any set-off or counterclaim to the Trustee’s account at such office or bank as it may notify the Guarantor from time to time by no less than 5 Business Days’ prior notice. If a payment under this Deed is
due on a day which is not a Business Day, the due date for that payment will instead be the next Business Day in the same calendar month (if there is one) or the preceding Business Day (if there is not). 

  
 33 

	24.	TAXES 

  

	 	(a)	Tax gross-up: 

  

	 	(i)	The Guarantor must make all payments to the Trustee or into the Escrow Account under this Deed without any Tax Deduction, unless a Tax Deduction is required by law. 

 

	 	(ii)	If the Guarantor is aware that it must make a Tax Deduction (or that there is a change in the rate or the basis of a Tax Deduction), it must promptly notify the Trustee. Similarly, the Trustee shall notify the Guarantor
on becoming so aware in respect of a payment payable by the Guarantor to the Trustee or into the Escrow Account. 

  

	 	(iii)	If a Tax Deduction is required by law to be made by the Guarantor from any payment made to the Trustee or into the Escrow Account, the amount of the payment due from the Guarantor will be increased to an amount which
(after making the Tax Deduction) leaves an amount equal to the payment which would have been due if no Tax Deduction had been required provided that the Guarantor shall not be required to make an increased payment under this Clause 24(a)(iii) in
respect of a Tax Deduction to the extent that the Tax Deduction in question has already been taken into account (outside the operation of this Clause) in calculating the amount of the payment due. 

 

	 	(iv)	If the Guarantor is required to make a Tax Deduction, the Guarantor must make the appropriate Tax Deduction and must make any payment required in connection with that Tax Deduction to the relevant Tax authority within
the time allowed by law. 

  

	 	(v)	Within 60 days of making a payment required in connection with a Tax Deduction, the Guarantor must deliver to the Trustee evidence satisfactory to it (acting reasonably) that the appropriate payment has been paid to the
relevant Tax authority. 

  

	 	(vi)	If the Guarantor makes a Tax Payment and the Trustee determines (or is informed) that it is or may be entitled to obtain a Tax Credit which is attributable to that Tax Payment or to an increased payment of which that
Tax Payment forms part, the Trustee shall use all reasonable endeavours to obtain such Tax Credit and, in any event if the Trustee does obtain and utilise a Tax Credit, the Trustee shall pay to the Guarantor an amount which the Trustee determines
(acting reasonably) will leave the Trustee (after the payment) in the same after-Tax position as it would have been in had the Tax Payment not been required to be made by the Guarantor. 

 

	 	(vii)	Notwithstanding anything contained in this Clause 24(a), the net amounts received by the Trustee under this Deed (including any Tax Payments) shall not exceed the net amounts that would have been received by the Trustee
had such payments been made directly by the Sponsor and/or any of the IMPS Employers. 

  

	 	(viii)	 In the event that the Guarantor is required by law to make a Tax Deduction from any payment made to the Trustee or into the Escrow Account under this
Deed, the Trustee shall co-operate with the 

  
 34 

	 	
Guarantor in completing any procedural formalities or other steps necessary for the Guarantor to obtain authorisation, or to otherwise enable the Guarantor, to make the relevant payment(s)
without a Tax Deduction. 

  

	 	(b)	Value added taxes: 

 Any amount payable under this Deed by the Guarantor which
constitutes the consideration for any supply for value added tax purposes is exclusive of any value added tax or any other Tax of a similar nature which is chargeable in connection with that amount. If any such Tax is chargeable and the Trustee is
required to account to the relevant Tax authority for that Tax, the Guarantor must pay to the Trustee (in addition to and at the same time as paying that amount) an amount equal to the amount of that Tax subject to the Trustee providing the
Guarantor with a valid VAT invoice in respect of the supply. 
  

	 	(c)	Stamp taxes: 

 The Guarantor shall pay and, within 15 Business Days of demand, indemnify
the Trustee against any cost, loss or liability that the Trustee incur in relation to all stamp duty, registration and other similar taxes payable in respect of this Deed. 
  

	25.	CURRENCY INDEMNITY 

  

	 	(a)	The Guarantor must, as an independent obligation, indemnify the Trustee against any loss or liability which the Trustee incurs as a consequence of the Trustee or the Escrow Account receiving an amount under this Deed in
a currency other than Sterling. 

  

	 	(b)	The Guarantor waives any right it may have in any jurisdiction to pay any amount under this Deed in a currency other than Sterling. 

 

	26.	ASSIGNMENT 

 None of the parties to this Deed shall assign or transfer in any way its
rights, interests or obligations under this Deed, in whole or in part, without the prior written consent of the other parties, provided that the Trustee may transfer its rights under this Deed to any successor trustee or trustees of the Scheme or to
the Pension Protection Fund as a result of the operation of Section 161 of and Schedule 6 to the Pensions Act 2004; and provided further that nothing in this Clause 26 shall derogate from Clause 11. 

 

	27.	NOTICES 

 All notices and other communications relating to this Deed must be in English
and in writing, shall be sent by facsimile, hand delivery or overnight courier service and must be addressed or directed to the relevant address or number specified below, 

  
 35 

 
subject to such amendments as may be notified from time to time in accordance with this Clause by the relevant party to the other party: 

If to the Guarantor, to: 

Address:      1271 Avenue of the Americas 

                     New York, NY
10020 USA 
 Attention:     General Counsel 

If to the Sponsor, to: 

Address:      Blue Fin Building 

                    110 Southwark Street

                     London, England
SE1 0SU 
 Attention:    Director of Legal and Business Affairs 

If to the Trustee, to: 

Address:      IPC Media Pension Trustee Limited 

                    Blue Fin Building 

                    110 Southwark Street

                     London SE1 0SU

 Attention:    Scheme Secretary 

With copy to the Scheme’s legal adviser: 

Address:      Mayer Brown International LLP 

                    201 Bishopsgate 

                    London EC2M 3AF 

Attention:    Ian Wright 

Notices are effective when actually received by the party to which they are given, as evidenced by facsimile transmission report, written
acknowledgment or affidavit of hand delivery or courier receipt. 
  

	28.	COSTS AND EXPENSES 

  

	 	(a)	The Sponsor shall on demand reimburse the Trustee for all duly documented costs and expenses reasonably incurred by it in connection with the negotiation and execution of this Deed. 

 

	 	(b)	The Guarantor shall on demand reimburse the Trustee for all costs and expenses reasonably incurred by it in connection with the preservation or enforcement of its rights under this Deed. 

 

	29.	DEFAULT INTEREST 

 If the Guarantor fails to pay any amount payable by it under this Deed
on the due date of payment hereunder, interest shall accrue on the overdue amount from the due date up to the date of actual payment (both before and after judgement) at the rate (if any) payable by the Sponsor or any of the IMPS Employers with
respect to default interest under Rule 13.3 of the Trust Deed and Rules. Any interest that accrues under this Clause 29 shall be immediately payable on demand from the Guarantor. 

  
 36 

	30.	NO RELEASE OR WAIVER 

 No failure to exercise, nor delay in exercising on the part of the
Trustee, any right, power or privilege hereunder or under the Schedule of Contributions or in respect of any other Guaranteed Liabilities shall operate as a waiver thereof, nor shall any single or partial exercise of any right, power or privilege
preclude any other or further exercise thereof. Any waiver or release by the Trustee must be granted in writing. 
  

	31.	CUMULATIVE RIGHTS AND REMEDIES 

 The rights and remedies of the Trustee herein provided
are cumulative, and not exclusive of any rights or remedies provided by law. 
  

	32.	AMENDMENTS AND VARIATIONS 

 The Guarantor, the Sponsor and the Trustee may amend or vary
any of the terms of this Deed (including the Schedules), provided that no amendment or variation of the terms of this Deed shall be effective unless it is made or confirmed in a written document signed by the Guarantor, the Sponsor and the Trustee.

  

	33.	GOVERNING LAW AND JURISDICTION 

  

	 	(a)	This Deed and any non-contractual obligations arising out of or in connection with this Deed shall be governed by and construed in accordance with English law. 

 

	 	(b)	Each party irrevocably submits to the jurisdiction of the English courts to settle any dispute (except any dispute which this Deed expressly provides shall be referred to arbitration) which may arise under or in
connection with this Deed or the legal relationships established by this Deed (a “Dispute”). The parties agree that the courts of England are the most appropriate and convenient courts to settle any Dispute and accordingly, no party
will argue to the contrary. 

  

	34.	AGENT FOR SERVICE OF PROCESS 

 Without prejudice to any other mode of service allowed
under any relevant law: 
  

	 	(i)	the Guarantor shall at all times maintain an agent for service of process in England; 

  

	 	(ii)	the Guarantor appoints the Sponsor as its agent for service of process in relation to any proceedings before the English courts in connection with this Deed and agrees that failure by the process agent to notify the
Guarantor of the process will not invalidate the proceedings concerned. 

  

	35.	SEVERABILITY 

 If any part or any provision of this Deed shall be or become illegal,
prohibited, invalid or unenforceable in any jurisdiction all other provisions of this Deed shall continue in full force and effect in such jurisdiction and shall not affect the validity and enforceability of such provisions in any other
jurisdiction; and further if any part or 

  
 37 

 
any provision of this Deed is found by a court to be illegal, prohibited, invalid or unenforceable the parties shall use reasonable endeavours to agree in good faith any such amendments or
replacement arrangements as are necessary to replicate to the extent possible the purpose and intention of that part or provision. 
  

	36.	COUNTERPARTS 

 This Deed may be executed in any number of counterparts, and this has the
same effect as if the signatures on the counterparts were on a single copy of the Deed. 
  

	37.	THIRD PARTY RIGHTS 

 A person who is not a party to this Deed, other than the company
currently known as IPC Magazines Group Limited in relation only to Clause 14(c), has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce or to enjoy the benefit of any term of this Deed. 

IN WITNESS WHEREOF, the parties have duly executed and delivered this Deed. 

  
 38 

 SCHEDULE 1 

2015 VALUATION BASIS 
 Financial
Assumptions 
 (spot rates, % pa) 
  

											
	 Year
	  	Discount rate	  	RPI inflation
and
Salary growth	  	RPI(0,5)1 pension
increases
(in payment and in
deferment)	  	RPI(3,5) pension
increases
(in payment)	  	CPI(0,3) pension
increases
(in payment)
	 1
	  	0.80	  	1.11	  	0.96	  	1.61	  	-0.19
	 2
	  	0.96	  	1.65	  	1.50	  	2.15	  	0.35
	 3
	  	1.17	  	2.03	  	1.88	  	2.53	  	0.73
	 4
	  	1.38	  	2.22	  	2.07	  	2.72	  	0.92
	 5
	  	1.57	  	2.31	  	2.16	  	2.81	  	1.01
	 6
	  	1.73	  	2.38	  	2.23	  	2.88	  	1.08
	 7
	  	1.87	  	2.45	  	2.30	  	2.95	  	1.15
	 8
	  	1.99	  	2.54	  	2.39	  	3.04	  	1.24
	 9
	  	2.09	  	2.63	  	2.48	  	3.13	  	1.33
	 10
	  	2.18	  	2.68	  	2.53	  	3.18	  	1.38
	 11
	  	2.26	  	2.73	  	2.58	  	3.23	  	1.43
	 12
	  	2.34	  	2.79	  	2.64	  	3.29	  	1.49
	 13
	  	2.41	  	2.85	  	2.70	  	3.35	  	1.55
	 14
	  	2.48	  	2.92	  	2.77	  	3.42	  	1.62
	 15
	  	2.55	  	2.98	  	2.83	  	3.48	  	1.68
	 16
	  	2.61	  	3.04	  	2.89	  	3.54	  	1.74
	 17
	  	2.67	  	3.09	  	2.94	  	3.59	  	1.79
	 18
	  	2.73	  	3.14	  	2.99	  	3.64	  	1.84
	 19
	  	2.78	  	3.18	  	3.03	  	3.68	  	1.88
	 20
	  	2.82	  	3.22	  	3.07	  	3.72	  	1.92
	 21
	  	2.86	  	3.25	  	3.10	  	3.75	  	1.95

  

	1 	RPI(x,y) refers to a pension increase assumption equal to RPI inflation with an annual floor of x% and an annual cap of y% 

  
 39 

											
	 22
	  	2.89	  	3.28	  	3.13	  	3.78	  	1.98
	 23
	  	2.91	  	3.31	  	3.16	  	3.81	  	2.01
	 24
	  	2.93	  	3.34	  	3.19	  	3.84	  	2.04
	 25
	  	2.95	  	3.36	  	3.21	  	3.86	  	2.06
	 26
	  	2.96	  	3.37	  	3.22	  	3.87	  	2.07
	 27
	  	2.96	  	3.37	  	3.22	  	3.87	  	2.07
	 28
	  	2.97	  	3.37	  	3.22	  	3.87	  	2.07
	 29
	  	2.96	  	3.36	  	3.21	  	3.86	  	2.06
	 30
	  	2.96	  	3.36	  	3.21	  	3.86	  	2.06
	 31
	  	2.95	  	3.35	  	3.20	  	3.85	  	2.05
	 32
	  	2.95	  	3.34	  	3.19	  	3.84	  	2.04
	 33
	  	2.94	  	3.34	  	3.19	  	3.84	  	2.04
	 34
	  	2.93	  	3.33	  	3.18	  	3.83	  	2.03
	 35
	  	2.92	  	3.32	  	3.17	  	3.82	  	2.02
	 36
	  	2.90	  	3.32	  	3.17	  	3.82	  	2.02
	 37
	  	2.89	  	3.31	  	3.16	  	3.81	  	2.01
	 38
	  	2.88	  	3.30	  	3.15	  	3.80	  	2.00
	 39
	  	2.87	  	3.29	  	3.14	  	3.79	  	1.99
	 40
	  	2.87	  	3.28	  	3.13	  	3.78	  	1.98
	 41
	  	2.86	  	3.27	  	3.12	  	3.77	  	1.97
	 42
	  	2.85	  	3.26	  	3.11	  	3.76	  	1.96
	 43
	  	2.85	  	3.26	  	3.11	  	3.76	  	1.96
	 44
	  	2.84	  	3.26	  	3.11	  	3.76	  	1.96
	 45
	  	2.84	  	3.26	  	3.11	  	3.76	  	1.96
	 46
	  	2.83	  	3.26	  	3.11	  	3.76	  	1.96
	 47
	  	2.83	  	3.27	  	3.12	  	3.77	  	1.97
	 48
	  	2.83	  	3.27	  	3.12	  	3.77	  	1.97
	 49
	  	2.83	  	3.27	  	3.12	  	3.77	  	1.97
	 50
	  	2.83	  	3.27	  	3.12	  	3.77	  	1.97
	 51
	  	2.83	  	3.27	  	3.12	  	3.77	  	1.97
	 52
	  	2.83	  	3.27	  	3.12	  	3.77	  	1.97

  
 40 

											
	 53
	  	2.84	  	3.28	  	3.13	  	3.78	  	1.98
	 54
	  	2.84	  	3.28	  	3.13	  	3.78	  	1.98
	 55
	  	2.84	  	3.28	  	3.13	  	3.78	  	1.98
	 56
	  	2.84	  	3.28	  	3.13	  	3.78	  	1.98
	 57
	  	2.85	  	3.28	  	3.13	  	3.78	  	1.98
	 58
	  	2.85	  	3.29	  	3.14	  	3.79	  	1.99
	 59
	  	2.85	  	3.29	  	3.14	  	3.79	  	1.99
	 60
	  	2.86	  	3.29	  	3.14	  	3.79	  	1.99
	 61
	  	2.86	  	3.29	  	3.14	  	3.79	  	1.99
	 62
	  	2.87	  	3.29	  	3.14	  	3.79	  	1.99
	 63
	  	2.87	  	3.29	  	3.14	  	3.79	  	1.99
	 64
	  	2.87	  	3.29	  	3.14	  	3.79	  	1.99
	 65
	  	2.88	  	3.30	  	3.15	  	3.80	  	2.00
	 66
	  	2.88	  	3.30	  	3.15	  	3.80	  	2.00
	 67
	  	2.88	  	3.30	  	3.15	  	3.80	  	2.00
	 68
	  	2.89	  	3.30	  	3.15	  	3.80	  	2.00
	 69
	  	2.89	  	3.30	  	3.15	  	3.80	  	2.00
	 70
	  	2.89	  	3.30	  	3.15	  	3.80	  	2.00
	 71
	  	2.89	  	3.30	  	3.15	  	3.80	  	2.00
	 72
	  	2.90	  	3.30	  	3.15	  	3.80	  	2.00
	 73
	  	2.90	  	3.30	  	3.15	  	3.80	  	2.00
	 74
	  	2.90	  	3.31	  	3.16	  	3.81	  	2.01
	 75
	  	2.90	  	3.31	  	3.16	  	3.81	  	2.01
	 76
	  	2.90	  	3.31	  	3.16	  	3.81	  	2.01
	 77
	  	2.90	  	3.31	  	3.16	  	3.81	  	2.01
	 78
	  	2.91	  	3.31	  	3.16	  	3.81	  	2.01
	 79
	  	2.91	  	3.31	  	3.16	  	3.81	  	2.01
	 80
	  	2.91	  	3.31	  	3.16	  	3.81	  	2.01
	 81
	  	2.91	  	3.31	  	3.16	  	3.81	  	2.01
	 82
	  	2.91	  	3.31	  	3.16	  	3.81	  	2.01
	 83
	  	2.91	  	3.31	  	3.16	  	3.81	  	2.01

  
 41 

											
	 84
	  	2.91	  	3.31	  	3.16	  	3.81	  	2.01
	 85
	  	2.91	  	3.32	  	3.17	  	3.82	  	2.02
	 86
	  	2.91	  	3.32	  	3.17	  	3.82	  	2.02
	 87
	  	2.90	  	3.32	  	3.17	  	3.82	  	2.02
	 88
	  	2.90	  	3.32	  	3.17	  	3.82	  	2.02
	 89
	  	2.90	  	3.32	  	3.17	  	3.82	  	2.02
	 90
	  	2.90	  	3.32	  	3.17	  	3.82	  	2.02
	 91
	  	2.90	  	3.32	  	3.17	  	3.82	  	2.02
	 92
	  	2.89	  	3.32	  	3.17	  	3.82	  	2.02
	 93
	  	2.89	  	3.32	  	3.17	  	3.82	  	2.02
	 94
	  	2.89	  	3.32	  	3.17	  	3.82	  	2.02
	 95
	  	2.89	  	3.32	  	3.17	  	3.82	  	2.02
	 96
	  	2.88	  	3.32	  	3.17	  	3.82	  	2.02
	 97
	  	2.88	  	3.32	  	3.17	  	3.82	  	2.02
	 98
	  	2.88	  	3.32	  	3.17	  	3.82	  	2.02
	 99
	  	2.87	  	3.32	  	3.17	  	3.82	  	2.02
	 100
	  	2.87	  	3.33	  	3.18	  	3.83	  	2.03

 Mortality Assumptions 

The base mortality tables for members after retirement or leaving service are based on the “light” SAPS tables S2PMA_L for males and S2PFA_L for
females, with the q(x) values multiplied by a factor of 1.04 for males and 0.88 for females and including projected improvements from calendar year 2007 to 2015, in line with the 2014 CMI core projections with long-term rates of mortality
improvement of 1.50% a year for males and females. 
 Future improvements in the base table rates are projected from calendar year 2015, in line with the
2014 CMI core projections with long-term rates of mortality improvement of 1.50% a year for males and females. 
 Commutation 

Allowance is made for members to commute (on average) 20% of their pension for cash at retirement on terms that are 25% less than the corresponding funding
reserve. 
 Early retirement other than on grounds of ill-health 

Deferred members are assumed to draw their benefits at the earliest age at which those benefits are payable without reduction. Active deferred members are
assumed to take all their benefits at age 60 on the preferential terms guaranteed under the Scheme Rules. 

  
 42 

 Expense reserve 

A loading of 2.5% has been applied to the liabilities to cover the expenses of running the Scheme (including life assurance costs, but excluding PPF levies and
investment expenses). Investment expenses are assumed to be met from investment income. The discount rate is therefore assumed to be net of investment expenses. PPF levies are to be paid by the Company as they arise. 

Other Demographic Assumptions 
 Rates of withdrawal from
active deferred status and early retirement from active deferred status on grounds of ill-health are shown below at sample ages. The rates shown below at age x relate to the proportion of members aged x at the start of the year that are assumed to
leave service over the following year for the reason stated. Assumptions for the proportion of members assumed to be married (or whose death is assumed to give rise to a dependant’s pension) and age difference between a member and their spouse,
are also shown below. 
  

																	
	 	  	Withdrawal	  	Ill-health retirement	  	Proportion married	  	 Age difference

(spouse - member)

	 Age
	  	Males	  	Females	  	Males	  	Females	  	Males	  	Females	  	Males	  	Females
	25	  	0.17699	  	0.20400	  	0.00000	  	0.00000	  	0.32000	  	0.60000	  	-1.00000	  	1.00000
	30	  	0.13662	  	0.18100	  	0.00020	  	0.00020	  	0.66500	  	0.60000	  	-1.50000	  	1.50000
	35	  	0.10350	  	0.14300	  	0.00050	  	0.00040	  	0.84000	  	0.60000	  	-2.00000	  	2.00000
	40	  	0.07866	  	0.10500	  	0.00090	  	0.00080	  	0.88400	  	0.60000	  	-2.50000	  	2.50000
	45	  	0.05244	  	0.08200	  	0.00200	  	0.00180	  	0.90400	  	0.60000	  	-3.00000	  	3.00000
	50	  	0.02622	  	0.05900	  	0.00480	  	0.00360	  	0.91400	  	0.60000	  	-3.00000	  	3.00000
	55	  	0.00000	  	0.00000	  	0.00990	  	0.01000	  	0.92300	  	0.60000	  	-3.00000	  	3.00000
	57	  	0.00000	  	0.00000	  	0.01390	  	0.01400	  	0.92500	  	0.60000	  	-3.00000	  	3.00000
	59	  	0.00000	  	0.00000	  	0.01840	  	0.01800	  	0.92700	  	0.60000	  	-3.00000	  	3.00000

  
 43 

 SCHEDULE 2 

AGREED ASSUMPTIONS 
 Discount rate

 This assumption will be in line with the Towers Watson GBP Zero Coupon Nominal Gilt curve (or such equivalent curve as the Trustee and Company shall
agree) plus a fixed addition as set out in the table below. 
  

			
	 Time Period
	  	Addition to Gilts for discount rate
	 Up to but not including the eighth anniversary of “Sale Completion” (as defined in the Deed of Guarantee)
	  	0.5% pa
	 On the eighth anniversary of “Sale Completion” for the purpose of 6(e) of the Deed of Guarantee
	  	0.5% pa
	 Except for 6(e) of the Deed of Guarantee, from the eighth anniversary of “Sale Completion”
	  	0.21% pa
	 From the ninth anniversary of “Sale Completion”
	  	0.18% pa
	 From the tenth anniversary of “Sale Completion”
	  	0.15% pa
	 From the eleventh anniversary of “Sale Completion”
	  	0.12% pa
	 From the twelfth anniversary of “Sale Completion”
	  	0.09% pa
	 From the thirteenth anniversary of “Sale Completion”
	  	0.06% pa
	 From the fourteenth anniversary of “Sale Completion”
	  	0.03% pa
	 From the fifteenth anniversary of “Sale Completion”
	  	Nil

 Retail Price Inflation (RPI) 

This assumption will be in line with the Towers Watson GBP Zero Coupon Gilt-implied Break even inflation curve (or such equivalent curve as the Trustee and
Company shall agree) at the valuation date. 

  
 44 

 Consumer Price Inflation (CPI) 

This assumption will be set to 1.1% pa below the assumed rate of RPI. This is subject to review at subsequent triennial valuations if there are material
changes to the composition and/or derivation of either the RPI or CPI index such that this relationship is no longer reasonable. 
 Revaluation in
deferment and increases to pensions in payment 
 Increases will take account of the caps and floors on the relevant tranches of benefits by applying a
fixed deduction to the RPI inflation curve. This deduction is derived from the application of the ‘Black 76’ model with inflation set equal to the single equivalent RPI inflation assumption (as at 5 April 2015, 3.2% pa) (less the
above RPI – CPI margin if applicable) and inflation volatilities of 1.8% pa (RPI) and 1.5% pa (CPI). These volatility assumptions represent the year one best-estimate volatilities on the Towers Watson model. They are subject to review at
subsequent triennial valuations based on best estimates on the Towers Watson model (or equivalent) at the relevant valuation date. 
 Salary increases

 Salary increases will be assumed to be in line with RPI, subject to analysis of salary experience between valuations. If salary increases overall have
been in excess of RPI, then the Trustee and Company are to discuss whether this should be reflected by increasing this assumption. 
 Mortality (base
tables) 
 Pre-retirement and post-retirement mortality assumptions should be based on the latest standard tables (as at 5 April 2015, the
‘S2’ tables), as modified to reflect the results of a postcode mortality analysis. The best-estimate multipliers issuing from such an analysis should be adjusted downwards by 5% as a margin for prudence (as at 5 April 2015, the post
code analysis supports using the ‘S2 light’ tables with multipliers following the 5% reduction of 1.04 (males) and 0.88 (females)). 

Mortality (future improvements) 
 Future improvements in
mortality should be based on the latest published version of the CMI core projections model with long-term rates of improvement for males and females of 1.5%, or such other assumption as agreed by the Trustee and the Company to be broadly in line
with the benchmarking of assumptions adopted by other schemes. 
 Commutation 

Allowance to be made for members to commute (on average) 20% of their pension for cash at retirement on terms that are 25% less than the corresponding funding
reserve. The percentage of pension assumed to be commuted is subject to review in the light of actual experience between valuations. 
 Liability
management options at retirement 
 No allowance will be made in the 5 April 2015 funding valuation. Allowance may be made in the
5 April 2018 funding valuation (and in subsequent valuations) for members to take up 

  
 45 

 
certain “liability management” options at retirement. The Company proposes to amend the Scheme’s retirement process to include liability management options (including possibly
transfer values and pension increase exchanges). The Trustee and Company will discuss for the 2018 funding valuation, the appropriate allowance to make for any such options that are introduced and taken up. The allowance made will be based on actual
Scheme experience and expectations of how future experience may differ. 
 Expense reserve 

A loading of 2.5% will be applied to the liabilities to cover the expenses of running the Scheme (including life assurance costs, but excluding PPF levies and
investment expenses), unless it is agreed by the Trustee and the Company that an alternative loading more appropriately represents these expenses. Investment expenses are assumed to be met from investment income. The discount rate is therefore
assumed to be net of investment expenses. PPF levies are to be paid by the Company as they arise. 
 Proportion married and age difference 

Withdrawal from active deferred status 
 Ill-health
early retirements 
 These assumptions are to be in line with the appended table. These may be subject to review at subsequent triennial valuations based
on the Scheme’s experience and/or the experience of pension schemes more generally where relevant and where the Scheme’s experience on its own is not sufficient to be statistically credible. 

Early retirement 
 Deferred members assumed to draw their
benefits at the earliest age at which those benefits are payable without reduction. Active deferred members are assumed to take all their benefits at age 60 on the preferential terms guaranteed under the Scheme Rules. These assumptions are to be
revisited if in the future Scheme experience shows that the vast majority of members do not retire at or before age 60. 
 Discretionary benefits

 No allowance will be made for any benefits payable which are subject to some exercise of discretion on the part of the Trustee or Company including:

  

	•	 	Temporary benefit improvements 

  

	•	 	Increases to pensions in payment above those guaranteed under the rules 

  

	•	 	Individual augmentations to benefits with the Scheme. 

 Other factors 

All assumptions are subject to review if there are changes in legislation or guidance from the Pensions Regulator that mean that these assumptions are no
longer reasonable. Any changes to the assumptions to be agreed by the Trustee and Company. 

  
 46 

 Appendix 

Other Demographic Assumptions 
  

																	
	 	  	Withdrawal	  	 Ill-health

retirement
	  	 Proportion

married
	  	 Age difference

(spouse - member)

	 Age
	  	Males	  	Females	  	Males	  	Females	  	Males	  	Females	  	Males	  	Females
	25	  	0.17699	  	0.20400	  	0.00000	  	0.00000	  	0.32000	  	0.60000	  	-1.00000	  	1.00000
	30	  	0.13662	  	0.18100	  	0.00020	  	0.00020	  	0.66500	  	0.60000	  	-1.50000	  	1.50000
	35	  	0.10350	  	0.14300	  	0.00050	  	0.00040	  	0.84000	  	0.60000	  	-2.00000	  	2.00000
	40	  	0.07866	  	0.10500	  	0.00090	  	0.00080	  	0.88400	  	0.60000	  	-2.50000	  	2.50000
	45	  	0.05244	  	0.08200	  	0.00200	  	0.00180	  	0.90400	  	0.60000	  	-3.00000	  	3.00000
	50	  	0.02622	  	0.05900	  	0.00480	  	0.00360	  	0.91400	  	0.60000	  	-3.00000	  	3.00000
	55	  	0.00000	  	0.00000	  	0.00990	  	0.01000	  	0.92300	  	0.60000	  	-3.00000	  	3.00000
	57	  	0.00000	  	0.00000	  	0.01390	  	0.01400	  	0.92500	  	0.60000	  	-3.00000	  	3.00000
	59	  	0.00000	  	0.00000	  	0.01840	  	0.01800	  	0.92700	  	0.60000	  	-3.00000	  	3.00000

  
 47 

 SCHEDULE 3 

AGREED INVESTMENT STRATEGY 
 Nothing in
this Agreed Investment Strategy is intended to amend, contradict or waive any rights or obligations of the parties under the Deed of Guarantee to which this is Schedule 3, including without limitation Clause 14 thereof. 

Definitions 
 Initial strategy 

 

	•	 	65% growth asset allocation 

  

	•	 	35% matching asset allocation 

  

	•	 	50% of growth assets in equities and 50% in a diversified growth fund (DGF); 

  

	•	 	Interest rate and inflation hedging of 30% measured relative to liabilities in line with “Agreed Assumptions” on a gilts +0.5% basis 

‘Gilts +1.0% pa’ strategy 
  

	•	 	An overall asset portfolio which targets a best estimate return of gilts + 1% p.a. Currently it is expected that the resulting growth allocation will be in the region of 15%-25% but this should be reviewed as necessary.
The remaining allocation should be invested in matching assets. 

  

	•	 	100% of growth assets in a DGF; 

  

	•	 	Interest rate and inflation hedging of 100%, measured relative to liabilities in line with the “Agreed Assumptions” on a gilts +0.5% basis 

‘Gilts +0.5% pa’ strategy 
  

	•	 	An overall asset portfolio which targets a best estimate return of gilts + 0.5% p.a. Currently it is expected that the resulting growth allocation will be in the region of 5%-15% but this should be reviewed as
necessary. The remaining allocation should be invested in matching assets.100% of growth assets in a DGF; 

  

	•	 	Interest rate and inflation hedging of 100%, measured relative to liabilities in line with the “Agreed Assumptions” on a gilts flat basis 

Selection of DGF 
 The DGF is to be selected by the
Trustee and there could be more than one such fund; whilst it is anticipated that diversification will be achieved through DGFs, the Trustee will consider achieving diversification through a diversified portfolio using specialist managers and asset
classes. Subject to adherence to the Agreed Glide Path, the Trustee will have ultimate responsibility for selecting the DGF or the specialist managers and asset classes within the diversified portfolio but will consult with the Company on: 

 

	•	 	The target return and risk characteristics of the DGF and/or the diversified portfolio; and 

  
 48 

	•	 	The selection of the DGF and/or the specialist managers and asset classes within the diversified portfolio. 

Absent the Company’s agreement to the contrary, the DGF(s) and/or the diversified portfolio will have lower expected volatility than global equities (as
reasonably advised by the Trustee’s investment advisors) and will target an expected long-term return that is within 1% p.a. of the expected long-term return on global equities (as reasonably advised by the Trustee’s investment advisors).

 De-risking Strategy 
 All parties will make best
endeavours to ensure that the investment strategy in the Scheme is switched to the “Initial Strategy” within 6 months after the sale of the Blue Fin Building and the receipt of the £50m cash contribution (unless the Company and
Trustee agree otherwise). 
 By the time the Scheme is fully funded on the Agreed Assumptions (assuming for this purpose that the Agreed Assumptions add
50 basis points to the discount rate) or the 8th anniversary of the Sale Completion (if earlier), the investment strategy will be the ‘Gilts +1.0%pa’ Strategy; By the time the Scheme is fully funded on the Agreed Assumptions (assuming
for this purpose that the Agreed Assumptions add no basis points to the discount rate) or the 15th anniversary of the Sale Completion (if earlier), the investment strategy will be the ‘Gilts +0.5% pa’ Strategy. 

Funding level triggers should be set such that the investment strategy moves linearly between the ‘Initial Strategy’ and ‘Gilts plus 1.0%
pa’ Strategy and between the ‘Gilts plus 1.0% pa’ Strategy and ‘Gilts + 0.5% pa’ Strategy. The funding level triggers will be in steps of 2.5% increases in funding level. These funding level triggers and the associated
investment strategy are referred to herein as the “Agreed Glide Path.” 
 Hedging underpin: in the period up to the 8th anniversary of the Sale Completion, if the level of interest rate and inflation hedging is below the levels stated below then the hedge ratios shall be increased to the stated levels. 

 

	 	•	 	30% on the 1st anniversary of the Sale Completion, 

  

	 	•	 	30% on the 2nd anniversary of the Sale Completion, 

  

	 	•	 	35% on the 3rd anniversary of the Sale Completion, 

  

	 	•	 	40% on the 4th anniversary of the Sale Completion, 

  

	 	•	 	45% on the 5th anniversary of the Sale Completion, 

  

	 	•	 	50% on the 6th anniversary of the Sale Completion, 

  

	 	•	 	55% on the 7th anniversary of the Sale Completion, 

  

	 	•	 	100% on the 8th anniversary of the Sale Completion. 

 Each
stated percentage is relative to the liabilities as calculated on the Agreed Assumptions (assuming for this purpose that the agreed assumptions add 50 basis points to the discount rate). 

  
 49 

 For the avoidance of doubt, the above hedging levels would be achieved without any undue amendment to the
allocation to growth assets. 
 Once the ‘Gilts +1.0% pa’ Strategy has been reached, there will be time-based de-risking triggers such that there
is an annual move from growth assets to matching assets (and an annual increase in the level of interest rate and inflation hedging) to ensure the ‘Gilts + 0.5 pa’ Strategy is met by the 15th anniversary of the Sale Completion.
These triggers will be set to specify a minimum allocation to matching assets and a minimum level of interest rate and inflation hedging (subject to neither interest rate nor inflation hedging exceeding 100% of the asset value) at each year to act
as an underpin to the funding level triggers. 
 Application of triggers 

De-risking will occur automatically when a funding level trigger is reached, except where: 

 

	•	 	A trigger is breached because of a contribution over and above the expected monthly contributions of £917,000 (a “Special Contribution”), and 

 

	•	 	the Trustee or Company receive advice that application of the trigger would not be in the best interest of the Scheme due to adverse market conditions or other circumstances prevailing at that time. 

In such circumstances (“Special Circumstances”), the Trustee and Company should share any advice received and discuss how to manage the de-risking
after taking appropriate investment and funding advice. The Trustee will decide whether de-risking should take place in these circumstances, but must act reasonably based on the advice received and (absent agreement from the Company) may not de-risk
more quickly or to a greater extent than as contemplated by this Agreed Investment Strategy and the Deed of Guarantee were it not for the Special Circumstances (other than the fact that the Special Contribution has been paid). Once the exact revised
triggers and asset allocations have been agreed these should be documented formally. 
 Review of triggers 

The triggers should be reviewed periodically and adjusted as deemed necessary or desirable by the parties to ensure they still follow the principles set out
above. 
 The triggers should be reviewed following each triennial valuation and additionally on material changes to market conditions. Both Trustee and
Company, acting on investment advice, must agree to any change to the triggers. 

  
 50 

 SCHEDULE 4 

CONFIGURATION DOCUMENT 

IPC Media Pension Scheme 
 Asset
Liability Suite Addendum: 
 Liability and Asset Model 

  
 51 

 Purpose of the document 
  

	1.	This document sets out an addendum to the liability model originally set out in the Configuration Requirements report (the “Requirements”) signed by Charlie Meredith on 2 June 2014 as referenced and
defined in the Asset Liability Suite (“ALS”) (or Asset Liability Tracker) software Licensing Agreement between Towers Watson Limited and the Licensee dated 20 May 2014 (the “Agreement”). For the avoidance of doubt,
this document is intended to be consistent with the Deed of Guarantee to which it is Schedule 4 entered into by the Licensee, Time Inc. (UK) Limited, and Time Inc. In the event that any provision of this document is or appears to be inconsistent
with any rights or obligations under that Deed of Guarantee, then the Deed of Guarantee will prevail. 

  

	2.	The purpose of the document is to: 

  

	 	•	 	Set out the specification for the “Gilts plus 0.5% pa”, “Gilts Flat” and “Estimated Insurance Buy-out” liability measures based on the cashflows generated as part of the Scheme’s
valuation as at 5 April 2015, including details of the Client-Specific LPI Curves and Buy-Out Module. 

  

	 	•	 	Set out the changes in the assumed cashflows in the asset model 

  

	3.	This document forms part of the Agreement and any work that Towers Watson does in accordance with the Requirements is undertaken on the terms of the Agreement, including the liability provisions therein. In particular,
this document does not constitute advice from Towers Watson, whether for the purposes of any separate consultancy agreement between the parties, any investment or actuarial advice more generally, or for any other purpose. 

 

	4.	This document is subject to the Limitations and Reliances as set out in the Requirements and the additional Limitations and Reliances set out in this document, and terms used in this document have the same meaning as in
the Requirements and the Agreement. 

  
 52 

 Liability Model – Gilts + 0.5% pa, Gilts Flat and Estimated Insurance Buy-out measures 

Liability values 
  

	5.	The liability information has been provided by the IPC Media Pension Scheme’s actuarial team at Towers Watson on behalf of the Licensee. This data includes a summary of the liability values, financial assumptions
and tracking rules as well as a set of “3D” 2cashflows for the Gilts + 0.5% pa and Estimated Insurance Buy-out measures produced as at 5 April 2015 in conjunction with the
formal actuarial valuation at that date. These “3D” cashflows will be used for all of the liability measures below and incorporate information relating to the sensitivity of the liabilities to the financial assumptions. The Gilts Flat
measure will be set up using the Gilts + 0.5% pa cashflows. 

  

 

	2 	“3D” cashflows split out the cashflows for active deferreds, deferred, pensioner and dependant members. They also split out the cashflows by types of increase fixed, RPI(0,5) etc. Furthermore they include data
on the lengths of the in-service, in-deferment and in-payment periods for each cashflow and thus fully describe the sensitivity of the cashflows to independent changes in salary increases, revaluation in deferment and pension increase assumptions.

  
 53 

	6.	ALS will track the Scheme’s Gilts + 0.5% pa, Gilts Flat and Estimated Insurance Buy-out liabilities. The value of these liabilities as at 5 April 2015 is set out in the table below (a split of these
liabilities between the different rates of increase is provided in the “3D” cashflows, referred to above): 

  

													
	 Membership

category
	  	Gilts + 0.5% pa
as at 5 April 2015
(£m)	 	  	Gilts Flat
as at 5 April 2015
(£m)	 	  	Estimated
Insurance Buy-out
as at 5 April 2015
(£m)	 
	 Active
	  	 	156.679	  	  	 	179.930	  	  	 	213.308	  
	 Deferred
	  	 	262.796	  	  	 	304.634	  	  	 	393.945	  
	 Pensioner
	  	 	197.818	  	  	 	213.748	  	  	 	223.172	  
	 Expenses
	  	 	15.432	  	  	 	17.458	  	  	 	12.025	  
		  	  
	  
	 	  	  
	  
	 	  	  
	  
	 
	 Total
	  	 	632.725	  	  	 	715.770	  	  	 	842.450	  
		  	  
	  
	 	  	  
	  
	 	  	  
	  
	 

 Expenses 
  

	7.	Expenses for the Gilts + 0.5% pa and Gilts Flat measures are calculated as 2.5% of the total liabilities for those measures. 

  

	8.	Expenses for the Estimated Insurance Buy-out measure are calculated in line with the approach prescribed for Section 179 PPF valuations. For the purposes of tracking the liabilities, we have approximated this to be
1% of the total liabilities plus a fixed expense of £3.721 million as at 5 April 2015. 

 Accrual of future service
benefits 
  

	9.	The Scheme is closed to future accrual and so no allowance is made for further accrual. 

 Commutation

  

	10.	There is no explicit allowance for commutation of member’s pensions at retirement within the underlying “3D” cashflows for the Gilts + 0.5% pa (and Gilts Flat) measures. An allowance has been made for
members to commute (on average) 20% of their pension for cash at retirement on terms that are 25% less than the corresponding funding reserve on the Gilts + 0.5% pa and Gilts Flat measures. It has been assumed that at 5 April 2015, this
allowance will result in a reduction of 4.4% for active liabilities and 4.6% for deferred liabilities in the Gilts + 0.5% pa and Gilts Flat measures. 

  

	11.	No allowance has been made for commutation on the Estimated Insurance Buy-out measure. 

 Tracking rules

  

	12.	A summary of how the discount rate, inflation, pension increase assumption, and revaluation assumptions are calculated each day is set out below. The Estimated Insurance Buy-out measure tracks the discount rate using
the Towers Watson Buy-Out Model in ALS. Further details of the methodology underlying the Towers Watson ‘Settlement Watch’ tracking in the Buy-out Module is set out in the Limitations and Reliances at the end of this document.

  
 54 

	 	a.	Inflation (RPI) 

  

			
	 Liability measure
	  	 Assumption reflects changes in investment conditions in line
with:

	 All
	  	Towers Watson GBP Zero Coupon Gilt-Implied Break even inflation rate curve3

  

	 	b.	Inflation (CPI) 

  

			
	 Liability measure
	  	 Assumption reflects changes in investment conditions in line
with:

	 All
	  	100% of inflation (RPI) less a margin of 1.1% pa

  

	 	c.	Discount rate 

  

			
	 Liability measure
	  	 Assumption reflects changes in investment conditions in line
with:

	Gilts + 0.5% pa	  	Towers Watson GBP Zero Coupon Gilt Nominal yield curve1 + 0.50% pa
	Gilts Flat	  	Towers Watson GBP Zero Coupon Gilt Nominal yield curve 1
	 Estimated Insurance

Buy-out
	  	Towers Watson UK Settlement Watch non-pensioner or pensioner discount rate curve as appropriate

  

	 	d.	Salary growth 

  

			
	 Liability measure
	  	 Assumption reflects changes in investment conditions in line
with:

	 Gilts + 0.5% pa
	  	100% of Inflation (RPI)
	 Gilts Flat
	  	100% of Inflation (RPI)
	 Estimated Insurance

Buy-out
	  	Not applicable

  

	 	e.	Revaluation in deferment (CPI) 

  

			
	 Liability measure
	  	 Assumption reflects changes in investment conditions in line
with:

	 All
	  	100% of Inflation (CPI)

  

	 	f.	RPI based LPI 5 pension increases (in payment and in deferment) 

  

			
	 Liability measure
	  	 Assumption reflects changes in investment conditions in line
with:

	 Gilts + 0.5% pa
	  	78% of Inflation (RPI) plus a margin of 0.55% pa
	 Gilts Flat
	  	78% of Inflation (RPI) plus a margin of 0.55% pa
	 Estimated Insurance

Buy-out
	  	100% of Inflation (RPI)

  

	 	g.	RPI based LPI 3,5 pension increases 

  

			
	 Liability measure
	  	 Assumption reflects changes in investment conditions in line
with:

	 All
	  	37% of Inflation (RPI) plus a margin of 2.52% pa

  

	 	h.	CPI based LPI 3 pension increases 

  

			
	 Liability measure
	  	 Assumption reflects changes in investment conditions in line
with:

	 All
	  	63% of Inflation (CPI) plus a margin of 0.58% pa

  

	3 	See Towers Watson ‘yield curves’ in Limitations and Reliances Section of the Requirements”, and also appended to this document. 

  
 55 

 Daily tracking of liability value 

 

	13.	The daily tracking of the liability values is achieved using the following approach: 

  

	 	•	 	The base set of cashflows is adjusted daily for “actual” RPI or CPI inflation experience, in line with a specially constructed inflation index that is calculated on a daily basis. The inflation index used is
constructed by interpolating between monthly RPI or CPI values with a two-month lag, to be consistent with the inflation curves used in the model. 

  

	 	•	 	An updated set of projected benefit cashflows are created from the starting cashflows by: 

  

	 	•	 	deducting benefit payments expected to have been made since the last calculation date. 

  

	 	•	 	adjusting the cashflows to reflect the sensitivity to investment conditions as described above. 

  

	 	•	 	These updated cashflows are discounted to the new calculation date using the discount rate model summarised in paragraph 12. Cashflows are assumed to be discounted half-way through the years between each anniversary of
the calculation date. 

  

	14.	Historic salary increases/pension increases/deferred revaluation since the valuation date that differ from the assumptions set out above are not captured in the daily tracking process. Material adjustments will need to
be referred to Towers Watson. 

 Future recalibrations 
  

	15.	The liabilities will be recalibrated following the end of each quarter to allow for: 

  

	 	•	 	Any material4 differences between the actuarial assumptions updated in line with the tracking rules in paragraph 12 and the actual assumptions at the same date that
would result from application of the principles in Schedule 2 to the Deed of Guarantee to which it is schedule 4. If appropriate the fixed margins and proportions of yields (as set out in paragraph 12) will be updated, or recalibrated as agreed by
the Licensee and Time Inc. (UK) Ltd. 

  

	 	•	 	the impact of actual benefit cashflows (including commutation lump sums and transfer values) over the period compared with those underlying the liability calculation in ALS. The liabilities will first be reduced by an
amount equal to (actual benefit cashflows over the period since the previous recalibration) minus (assumed benefit cashflows over the period since the previous recalibration). The liabilities will then be adjusted by an amount approximately
representing the difference between the total commutation lump sums and transfer values paid and the value of the liabilities extinguished on the relevant measure. The first such recalibration will be as at 30 September 2015 and will reflect
actual and assumed benefit cashflows between 5 April 2015 and 30 September 2015. This initial recalibration will also include an adjustment to ensure the liabilities reflect market conditions at 30 September 2015 (whereas the
initial liability values at 5 April 2015 set out in paragraph 6 reflect market conditions as at 31 March 2015). These liability recalibrations will be carried out at the same time as the asset recalibrations described in paragraph 25 and
will be completed within 20 business days of the quarter-end. 

  

	16.	In addition the liabilities will be recalibrated annually to allow for actual pension increases and deferred revaluation, once known, to the extent they differ from the daily inflation tracking described in paragraph
13. The first such recalibration will be as at 31 March 2016 (reflecting the pension increases due on 6 April 2016). 

  

 

	4 	For the purpose of this paragraph a material difference is one that causes a difference in liability values of more than 1%. 

  
 56 

	17.	With the written agreement of both the Licensee and Time Inc. (UK) Ltd, the liabilities may be updated, based on calculations carried out by the Scheme’s actuarial team at Towers Watson to reflect Scheme experience
since the valuation date. This written agreement should not be unreasonably withheld by either party. This may include (not exclusively) membership movements and mortality experience. 

 

	18.	The “3D” cashflows underlying the liability calculations will be updated following each actuarial valuation of the Scheme under Section 224 of the Pensions Act 2004. 

 

	19.	The Licensee and Time Inc. (UK) Ltd will be informed of any such changes relating to paragraph 15, 16 and 17 above when they are made but a signed addendum will not be required. 

Asset model 
  

	20.	The Scheme’s asset value as at 5 April 2015 was £476.851 million (excluding AVCs but including insured pensions). The asset allocation and asset tracking has been provided by the Scheme’s
Investment Team at Towers Watson on behalf of the Licensee. ALS will assume that from 5 April 2015 the Scheme’s assets track the following indices (with no rebalancing), expense allowance and cashflow allocations: 

 

															
	 Name of asset category
	  	 Total return index*
	  	Annual
Investment
Expenses	 	 	Allocation
of
cashflows	 	 	Asset value (bid)
as at 5 April 2015
(£)	 
	 Global Equities - LGIM UK Equity Index
	  	 FTSE All-Share
	  	 	0.06	% 	 	 	27.99	% 	 	 	133,211,000	  
	 Global Equities - LGIM North America Equity Index
	  	 FTSE All-World North America
	  	 	0.12	% 	 	 	3.68	% 	 	 	17,490,000	  
	 Global Equities - LGIM North America Equity Index-GBP Hedged
	  	 FTSE All-World North America (Hedged)
	  	 	0.14	% 	 	 	10.08	% 	 	 	47,955,000	  
	 Global Equities - LGIM Europe (ex UK) Equity Index
	  	 FTSE Developed World Europe ex UK
	  	 	0.17	% 	 	 	2.36	% 	 	 	11,209,000	  
	 Global Equities - LGIM Europe (ex UK) Equity Index GBP Hedged
	  	 FTSE Developed World Europe ex UK (Hedged)
	  	 	0.18	% 	 	 	7.21	% 	 	 	34,300,000	  
	 Global Equities - LGIM Japan Equity Index
	  	 FTSE All-World Japan
	  	 	0.17	% 	 	 	1.26	% 	 	 	6,002,000	  
	 Global Equities - LGIM Japan Equity Index GBP Hedged
	  	 FTSE All-World Japan
	  	 	0.17	% 	 	 	3.39	% 	 	 	16,129,000	  
	 Global Equities - LGIM Asia Pac exJap Dev Equity Index
	  	 FTSE Developed Asia Pacific ex Japan
	  	 	0.23	% 	 	 	1.98	% 	 	 	9,416,000	  
	 Global Equities - LGIM World Emerging Markets Equity Index
	  	 FTSE All-World All Emerging
	  	 	0.35	% 	 	 	4.53	% 	 	 	21,563,000	  
	 Fixed Interest - LGIM Over 15y Gilts Index
	  	 FTSE Actuaries UK Conventional Gilts, Over 15 Year
	  	 	0.10	% 	 	 	1.33	% 	 	 	6,330,000	  

  
 57 

															
	 Name of asset category
	  	 Total return index*
	  	Annual
Investment
Expenses	 	 	Allocation
of
cashflows	 	 	Asset value (bid)
as at 5 April 2015
(£)	 
	 Fixed Interest - LGIM Active Corp Bond - Over 10y
	  	 iBoxx £ Non-Gilts 10+
	  	 	0.20	% 	 	 	1.25	% 	 	 	5,934,000	  
	 Fixed Interest - AAA-A-A - Over 15y Index
	  	 iBoxx £ Non-Gilts 15+
	  	 	0.10	% 	 	 	11.64	% 	 	 	55,372,000	  
	 Fixed Interest - LGIM Over 5y Index-linked Gilts
	  	 FTSE Actuaries UK Index-Linked Gilts, Over 5 Year
	  	 	0.05	% 	 	 	12.16	% 	 	 	57,855,000	  
	 Fixed Interest - LGIM Over 15y Index-linked Gilts
	  	 FTSE Actuaries UK Index-Linked Gilts, Over 15 Year
	  	 	0.06	% 	 	 	8.07	% 	 	 	38,400,000	  
	 Property - LGIM Managed Property
	  	 FTSE EPRA/NAREIT UK Index
	  	 	0.70	% 	 	 	0.24	% 	 	 	1,133,000	  
	 Cash - LGIM Sterling Liquidity Fund
	  	 No Index
	  	 	0.13	% 	 	 	2.85	% 	 	 	13,543,000	  
	 Annuity Policies
	  	 No Index
	  	 	0.00	% 	 	 	0.00	% 	 	 	200,000	  
	 Net Current Assets
	  	 No Index
	  	 	0.00	% 	 	 	0.00	% 	 	 	807,000	  
		  		  				 	  
	  
	 	 	  
	  
	 
	 Total
	  		  				 	 	100.00	% 	 	 	476,851,000	  
		  		  				 	  
	  
	 	 	  
	  
	 

  

	*	for index provider attributions see the Requirements 

  

	21.	A summary of the expected cashflows in respect of contributions and benefit payments are outlined below: 

  

			
	 Cashflow type
	  	 Expected cashflows

	 Deficit contributions
	  	 Assumed to be payable on the 19th day of each month as follows: £917,000
per month

		
	 Ongoing contributions
	  	 None

		
	 Expenses paid
	  	 Assumed to be payable on the 19th day of each month as follows: £42,000
per month

		
	 Benefit payments
	  	Assumed to be payable daily in line with the benefit cashflow projections adopted for the liability tracking.

  

	22.	The cashflows are assumed to be allocated to/removed from each asset category in the proportions outlined in paragraph 20 (or such proportions that may supersede those set out in paragraph 20 following application of
paragraphs 24, 25, 26 and 27). 

 Asset tracking 
  

	23.	A summary of the steps involved in the daily asset tracking calculation are set out below. 

  

	•	 	ALS will initiate its calculation by referencing the close of play asset values on the previous calculation date. 

  

	•	 	The change in the total return index for each asset class (as specified above) will be calculated in respect of the period from the previous calculation date to the current calculation date. 

  
 58 

	•	 	A reduction in the return will be made in respect of the investment management expenses specified in paragraph 20. 

  

	•	 	This net return will be applied to each asset class to provide an updated market value for each category. 

  

	•	 	Contributions, expenses and benefit payments as specified above are allocated to/removed from each asset category. 

  

	24.	There is a significant review of the current investment strategy currently being undertaken. The asset model in ALS will be recalibrated to reflect the revised investment strategy, as agreed by the Licensee and Time
Inc. (UK) Ltd once the review has been finalised. The details of this asset model recalibration will be set out in a subsequent addendum which will be required to be signed. 

 

	25.	Notwithstanding the asset model recalibration set out in paragraph 24, the assets will be recalibrated following the end of each quarter after the initial calibration to reflect the actual asset value at the end of the
preceding quarter. These recalibrations will be carried out at the same time as the liability recalibrations described in paragraph 15 and will be completed within 20 business days of the quarter-end. The first such recalibration will be as at
30 September 2015. 

  

	26.	Further recalibrations of the assets will be made to reflect changes in the investment strategy and changes in the benchmark indices used for tracking. Other reasons for such recalibrations, include but are not limited
to, changes in the expected cashflow information and changes to investment management expenses. 

  

	27.	The assets will also be recalibrated following the payment of the contribution of £50 million expected to be paid by 31 December 2015 and at the end of the month prior to the sixth, seventh and eighth
anniversaries of the sale completion (based on the latest available asset values at those dates). These recalibrations will be completed within 15 business days of the recalibration date. 

 

	28.	The Licensee and Time Inc. (UK) Ltd will be informed of any such changes relating to paragraphs 25, 26 and 27 above when they are made but a signed addendum will not be required. 

  
 59 

 Agreement 
  

	29.	The Licensee confirms its agreement to the variation to the Requirements set out in this addendum. 

  

							
	Scheme	  		 	IPC Media Pension Scheme	  	
	Date of issue	  		 	8 October 2015	  	
	Signed on behalf of Licensee	  		 	  
	  	
	Name	  		 	  
	  	
	Position	  		 	  
	  	
				
	Date	  		 	  
	  	

  
 60 

 Limitations and Reliances 

Modelling issues to be acknowledged by Licensee 
 Due to
the complexity of pension schemes, it is inevitable that models will need to be used to represent a pension scheme’s assets and liabilities in the Asset Liability Tracker calculations. Any models specified by the Licensee will however need to
be in a format that is compatible with the more generic model or range of inputs permitted by the Software. 
 Tracking of liability measures requires use
of a model for which the Licensee specifies forward looking assumptions, together with rules as to how those assumptions might change as investment market conditions change. 

Tracking of assets also requires the use of models to represent the actual investment portfolio held, for which the Licensee specifies proxies for actual
investment returns (such as benchmark investment returns and assumptions as to expected outperformance). 
 In addition, the data made available by the
Licensee may necessitate certain models to be used to represent the experience of the pension scheme. 
 Therefore, the Licensee should take appropriate
professional advice before agreeing its Configuration Requirements, and before taking action, or not taking action, in respect of any results (including the provision or absence of an email alert) obtained from the Software. 

Further, any models that are developed by the Licensee for use in the Software (including models underlying the configuration of asset calculations, liability
calculations and/or trigger calculations) may cease to be appropriate. The Licensee should therefore take appropriate, ongoing advice on the continued suitability of the Configuration Requirements and any changes or updates that may be required to
the Configuration Requirements. 
 The Licensee acknowledges that the functionality (including trigger status reports and email alerts) depends on the data
and models adopted from time to time and that a recalibration may subsequently indicate that a trigger status would have differed in the past had this new data then been available. 

Towers Watson yield curves 
 Towers Watson Limited
(“Towers Watson”) produces curves based on pricing data from FTSE International and indicative pricing received from a range of major investment banks in the swaps market. Towers Watson uses these data sources to form a view on the best
estimate level of the relevant curves. Whilst reasonable care has been taken to gauge the reliability of this data, Towers Watson provides no guarantee as to the accuracy or completeness of the curves. Towers Watson and its affiliates and their
respective directors, officers and employees cannot be held accountable for any errors or misrepresentations in the data made by any third party. Towers Watson’s curves are based on data available to Towers Watson that represent market
conditions as at the date of the curve and take no account of subsequent developments in market conditions thereafter. No curve prepared by Towers Watson constitutes an offer or recommendation, nor should it be construed as an offer or
recommendation, to conclude any transaction. No curve of itself purports to be, nor should it be considered, a substitute for specific advice. Reliance on any separate advice based on these curves should take into account the limitations set out in
this notice, as well as any further limitations within the advice itself. 
 The methodology for interpolating, extrapolating, averaging, smoothing and
including or excluding data is necessarily subjective and is regularly reviewed and updated by Towers Watson according to its best judgement, and is subject to change without notice. Different methods will inevitably lead to different results. 

  
 61 

 As at the date of this disclaimer, there is no active market in gilts beyond 50 years and most swaps beyond 50 or
60 years. Extra care needs to be taken when using curve data in relation to maturity dates beyond the longest traded instruments, since these depend on extrapolation of the curve. 

The market for certain swaps may not be actively traded at certain times (for example, certain “exotic” types of inflation swaps with caps and
floors). Care is needed when drawing inferences from these swap curves since the market may be illiquid, the number of banks willing to quote these rates may be lower, bid and offer spreads may be wider, and quoted prices may not be representative
of prices at which trades can actually be transacted. As with all market prices, the market rate may or may not include a positive or negative risk premium, so is not necessarily an unbiased estimator of expected future experience. 

Except as may be required by law, Towers Watson’s curves may not be modified, sold, distributed, shown or otherwise made available to any other party
without Towers Watson’s prior written permission. In the absence of its express written permission to the contrary, Towers Watson and its affiliates and their respective directors, officers and employees accept no responsibility and will not be
liable for any consequences howsoever arising from any third party’s use of or reliance on these curves 
 Buy-out module 

The purpose of the buy-out module is to enable users to automatically track the estimated funding position of a pension scheme on a solvency basis, based on
the latest Towers Watson yield curve and the Settlement Watch central buy-out basis margins produced by Towers Watson transaction specialists. 
 The
Settlement Watch methodology is as follows: 
  

	•	 	Pricing data is provided each month by a number of different insurers in the form of joint life annuities. 

  

	•	 	For each of these pensioner joint life annuities an implied discount rate is ‘back-solved’. 

  

	•	 	Separately, cashflows are generated for notional members with benefits corresponding to those assumed in the insurers’ pricing data. 

 

	•	 	These cashflows are applied to Towers Watson’s yield curves to produce single equivalent gilt discount rates. 

  

	•	 	These single equivalent gilt discount rates are compared to the ‘back-solved’ discount rate from the annuities to imply the ‘margin’ relative to gilts for both nil increasing and LPI(0,5) annuities
at ages 60 and 70. 

  

	•	 	Due to non-disclosure agreements covering the insurers pricing data, this information can only be shared in an aggregated form. To achieve this: 

 

	 	•	 	the pensioner margins at age 60 and 70 from a given insurer for a given benefit are combined, placing an equal weighting on each age 

 

	 	•	 	the 75th percentile of the range of the margins across insurers for both nil increasing and LPI(0,5) pricing are communicated to a group of Towers Watson transaction specialists (here the 75th percentile is towards that
end of the range which would imply a smaller liability and is set at this level in anticipation of the expected outcome from running a competitive quotation process). 

  
 62 

	•	 	Towers Watson transaction specialists meet monthly to agree the Settlement Watch central buy-out basis margins, taking in to account the output of the analysis described above, relevant market data and their knowledge
of any recent transaction activity. 

  

	•	 	This group will also form a view as to the appropriate margin for deferred bulk annuity pricing. 

  

	•	 	The daily Towers Watson yield curve is then combined with the latest monthly buy-out basis margins, to give curves that can then be used by Asset Liability Suite. 

The methodology for these calculations is necessarily subjective and is regularly reviewed and updated by Towers Watson according to its best judgement, and
is subject to change without notice. Different methods will inevitably lead to different results. 
 Limitations and Reliances of tracking discount rate
using the Buy-out module 
  

	•	 	This tracking feature only produces an approximate indication of the Fund’s buy-out liability. The liability produced should not be used as a substitute for a direct quotation from an insurer. If you wish to obtain
a formal quotation please speak to your Towers Watson consultant. 

  

	•	 	In order to ‘back-solve’ the implied discount rate from the pricing information supplied by the insurers, the other variables underlying this, including the mortality assumption, need to be fixed. Each month
the Towers Watson transaction specialists will therefore consider if they believe the insurers to have updated the mortality assumptions they have used in the pricing information they have provided. If the specialists do believe there has been a
change they will update the assumption used in their ‘back-solve’ calculation accordingly. 

  

	•	 	However, such a change in insurer pricing would not be automatically reflected in the output from the module as the mortality assumptions used to generate the cash flows loaded into ALS will not have automatically been
updated. 

  

	•	 	The mortality assumptions used in the ‘back-solve’ calculations are kept under regular review by the Settlement Watch team but are typically not expected to change more often than annually (and in some cases
not even that frequently). 

  

	•	 	Similarly the buy-out module does not automatically capture any change in the Towers Watson transaction specialists’ view as to changes in insurer pricing for CPI linked benefits. 

 

	•	 	If the mortality assumptions do change or the Towers Watson specialists’ view on the pricing of CPI linked benefits change then your Towers Watson consultant will be notified and can advise you on whether a further
recalibration of ALS would be appropriate. 

  

	•	 	Similarly the buy-out module does not automatically capture any change in the Towers Watson transaction specialists’ view as to changes in insurer pricing for CPI linked benefits. 

 

	•	 	Due to the time taken to receive and analyse pricing information from the insurers, the buy-out basis margins are not normally available in ALS until 10 working days after each month end. Therefore each discount rate
curve has two separate versions: 

  

	 	•	 	One version which will pause at the end of each month and will not display a liability values for the current month until the central buy-out basis margins have been set, at which point production of the daily discount
rate curves will resume and calculation of the liability values since the month end will commence. 

  
 63 

	 	•	 	A second version which will continue to produce daily discount rate curves (and hence liability calculations) using the latest available margins, picking up any changes in margins as soon as they become available (which
would normally be part way through each calendar month). When the margins are updated, Asset Liability Tracker’s liability calculations since the month end will not automatically be restated, i.e. the results calculated between the month end
and the date the margins are updated will remain on the previous month’s buy-out margins. 

  

	•	 	The second of these two options is being used for the Estimated Insurance Buy-out measure discount rate tracking for the IPC Media Pension Scheme. 

  
 64 

 SCHEDULE 5 

DEED OF RELEASE 
 [BUYER]

 TIME INC. 
 TIME INC. (UK)
LTD 
 TIME INC. (UK) BLUE FIN HOLDINGS LIMITED 

IPC MAGAZINES GROUP LIMITED 
 AND

 IPC MEDIA PENSION TRUSTEE LIMITED 
  

 
 DEED OF RELEASE 

IN RELATION TO THE IPC MEDIA PENSION SCHEME 
  

 

  
 65 

 THIS DEED is made on
                     
 BETWEEN: 

 

	(1)	[BUYER’S DETAILS] (the “Buyer”) 

  

	(2)	TIME INC., a Delaware corporation (the “Guarantor”); 

  

	(3)	TIME INC. (UK) LTD (registered number 00053626) whose registered office is at Room 3-C29, Blue Fin Building, 110 Southwark Street, London, England SE1 0SU (the “Sponsor”); 

 

	(4)	[TIME INC. (UK) BLUE FIN HOLDINGS LIMITED (registered number 09759756) whose registered office is at Room 3-C29, Blue Fin Building, as aforesaid (“New Holdco”);] 

 

	(5)	IPC MAGAZINES GROUP LIMITED (registered number 03412303) whose registered office is at Room 3-C29, Blue Fin Building, as aforesaid (“IPC Magazines”); and 

 

	(6)	IPC MEDIA PENSION TRUSTEE LIMITED (registered number 03469531) whose registered office is at Room 9-C13, Blue Fin Building, as aforesaid (the “Trustee”) acting in its capacity as the sole trustee
of the IPC Media Pension Scheme (the “Scheme”). 

 Background 

 

	(A)	The Sponsor, IPC Magazines and the Trustee entered into a Deed of Covenant dated 5th June 2014 (the “2014 Deed of Covenant”) containing provisions more fully set out therein regarding the funding
of and employer covenant supporting the Scheme. 

  

	(B)	The 2014 Deed of Covenant contained certain restrictions more fully set out therein regarding any future sale by the Sponsor of IPC Magazines and/or any future sale by IPC Magazines of the Blue Fin Building, 110
Southwark Street, London, England SE1 0SU and the treatment of any proceeds of any such sale. 

  

	(C)	[New Holdco and the Sponsor are minded to enter into an agreement whereby New Holdco buys the shares in IPC Magazines from the Sponsor in contemplation of the sale of such shares by New Holdco as set forth immediately
below.] 

  

	(D)	The Buyer, [New Holdco] [IPC Magazines], the Sponsor and the Guarantor are minded to enter into an agreement whereby the Buyer buys [the shares in IPC Magazines from [New Holdco] [the Sponsor]] [the Blue Fin Building
from IPC Magazines]. 

  

	(D)	In connection with the sale of [IPC Magazines] [the Blue Fin Building] to the Buyer, the Guarantor has agreed to give certain guarantees and covenant support for the benefit of the Trustee in connection with the Scheme,
such guarantees and covenant support being set out more fully in a Deed of Guarantee entered into between the Guarantor, the Sponsor and the Trustee (the “2015 Deed of Guarantee”). 

 

	(E)	This Deed is the Deed of Release referred to in Schedule 5 of the 2015 Deed of Guarantee. 

  
 66 

 Operative Provisions 

The parties agree as follows: 
  

	1.	DEFINITIONS 

 In this Deed the following expressions have the following meanings: 

“Beneficiaries” means each of the Buyer, [New Holdco,] IPC Magazines and IPC Group Property Management Limited (registered
number 05541954) whose registered office is at Room 3-C29, Blue Fin Building, 110 Southwark Street, London, England SE1 0SU. 
 [“New
Holdco” means Time Inc. (UK) Blue Fin Holdings Limited, a wholly-owned subsidiary of the Sponsor formed by the Sponsor for the purpose of acquiring the Sponsor’s shares in IPC Magazines and thereby indirect ownership of the Blue Fin
Building and subsequently selling those shares to the Buyer.] 
 “Sale Completion” means the completion [[(following
completion of the sale by the Sponsor of its shares in IPC Magazines to New Holdco)] of the sale by [New Holdco] [the Sponsor] of its shares in IPC Magazines] [of the sale by IPC Magazines of the Blue Fin Building] in accordance with the terms of
the sale and purchase agreement between [New Holdco] [the Sponsor], [Time Inc.] and the Buyer dated [                     ]. 

 

	2.	RELEASE 

  

	 	(a)	Subject to Clause 2(c) below, Guarantor, the Sponsor, [New Holdco,] IPC Magazines and the Trustee agree that IPC Magazines is hereby irrevocably and unconditionally released from any and all obligations, liabilities or
claims under or in connection with the 2014 Deed of Covenant which has been terminated and is of no further force or effect as of the date hereof. 

  

	 	(b)	Subject to Clause 2(c) below, the Guarantor, the Sponsor, [New Holdco,] IPC Magazines and the Trustee acknowledge and agree that (1) other than as released under paragraph (a) above, neither IPC Magazines nor
IPC Group Property Management Limited has any past, present or future obligation to fund, sponsor, contribute to or otherwise financially support the Scheme and (2) to the extent any such past or present obligation exists, it is hereby
irrevocably and unconditionally released to the maximum extent permitted by applicable law. 

  

	 	(c)	Clauses 2(a) and 2(b) above shall only take effect on Sale Completion and only if Sale Completion occurs within 45 days of the date of this deed. 

 

	 	(d)	The Trustee confirms that it is satisfied that the 2015 Deed of Guarantee provides appropriate mitigation for the release and termination of the 2014 Deed of Covenant. 

  
 67 

	3.	ASSIGNMENT 

 None of the parties to this Deed shall assign or transfer in any way its
rights, interests or obligations under this Deed, in whole or in part, without the prior written consent of the other parties, provided that the Beneficiaries may assign their rights under it as security for borrowing or other indebtedness to any
person. 
  

	4.	GOVERNING LAW AND JURISDICTION 

  

	 	(a)	This Deed and any non-contractual obligations arising out of or in connection with this Deed shall be governed by and construed in accordance with English law. 

 

	 	(b)	Each party irrevocably submits to the jurisdiction of the English courts to settle any dispute (except any dispute which this Deed expressly provides shall be referred to arbitration) which may arise under or in
connection with this Deed or the legal relationships established by this Deed (a “Dispute”). The parties agree that the courts of England are the most appropriate and convenient courts to settle any Dispute and accordingly, no party
will argue to the contrary. 

  

	5.	SEVERABILITY 

 If any part or any provision of this Deed shall be or become illegal,
prohibited, invalid or unenforceable in any jurisdiction all other provisions of this Deed shall continue in full force and effect in such jurisdiction and shall not affect the validity and enforceability of such provisions in any other
jurisdiction; and further if any part or any provision of this Deed is found by a court to be illegal, prohibited, invalid or unenforceable the parties shall use reasonable endeavours to agree in good faith any such amendments or replacement
arrangements as are necessary to replicate to the extent possible the purpose and intention of that part or provision. 
  

	6.	COUNTERPARTS 

 This Deed may be executed in any number of counterparts, and this has the
same effect as if the signatures on the counterparts were on a single copy of the Deed. 
 IN WITNESS WHEREOF, the parties have duly executed and
delivered this Deed. 
 [EXECUTION BLOCKS] 

  
 68 

 SCHEDULE 6 

FINANCIAL INFORMATION 
  

					
	 Timing/

Frequency
	  	 Information to be

provided
	    	 Comment

	 Quarterly
	  	 Unaudited financial statements (balance sheet, income statement, statement of cash flows) of Guarantor
	    	 Automatically satisfied by timely filing Form 10-Q with the U.S. Securities and Exchange Commission.

			
	 Annually
	  	 Audited financial statements of Guarantor and Sponsor
	    	 Automatically satisfied for Guarantor by timely filing Form 10-K with the U.S. Securities and Exchange Commission. Automatically
satisfied for Sponsor by timely filing statutory accounts with the U.K Companies House.

			
	 Ad hoc
	  	 Such additional financial information as the Trustee may from time to time request acting reasonably and consistent with customary U.K.
pensions practice.
	    	 This to include an annual presentation from the Sponsor including updated long-term plan forecasts and an annual presentation from the
Guarantor, including in relation to its long-term strategy.

  
 69 

											
	EXECUTION:	 		 		 		 	
					
	THE GUARANTOR	 		 		 		 	
					
	EXECUTED as a DEED by	 		 	)	 		 	
	TIME INC.	 		 	)	 		 	

 
									
	
	 [/s/ Jeffrey J. Bairstow]

	Jeffrey J. Bairstow
	Executive Vice President and Chief Financial Officer

											
				
	 Name of Witness: Mitchell C. Sussis

Signature of Witness: [/s/ Mitchell Sussis]
	 		 		 	
	Address:	 		 		 	
	Occupation: Lawyer	 		 		 	
				
	THE SPONSOR	 		 		 	
				
	EXECUTED as a DEED by	 	)	 		 	
	TIME INC. (UK) LTD	 	)	 		 	
	acting by	 	)	 		 	
	in the presence of:	 	)	 		 	

 
							
		
	Director	 	 [/s/ Marcus Rich]

											
			
	Name of Witness: R D MacDonald	 		 	
	Signature of Witness: [/s/ R D MacDonald]	 		 	
	Address:	 		 	
	Occupation: Solicitor	 		 	
			
	THE TRUSTEE	 		 	
				
	EXECUTED as a DEED by	 	)	 		 	
	IPC MEDIA PENSION TRUSTEE	 	)	 		 	
	LIMITED	 	)	 		 	

 
							
		
	Director	 	 [/s/ Martine Trouard-Riolle]

		
	Director/Secretary	 	 [/s/ Charlie Meredith]

  
 70Employment Agreement, dated October 22, 2015

 Exhibit 10.1 

EMPLOYMENT AGREEMENT 

THIS EMPLOYMENT AGREEMENT (this “Agreement”) is dated as of October 22, 2015 (the “Effective Date”), by
and between LM Funding America, Inc., Delaware incorporated corporation (the “Company”), and Bruce M. Rodgers (“Executive”). 

Recitals 
 A. Upon
completion of its initial public offering, the Company desires to hire Executive, and Executive desires to be hired by the Company, upon the terms and conditions set forth herein; and 

B. The Company and Executive agree to protect the interests of the Company and Company’s customers and Confidential Information (as
defined below) that may have been or that may be disclosed to Executive as set forth herein. 
 Agreement 

NOW, THEREFORE, in consideration of the mutual promises made herein and other good and valuable consideration, the receipt and sufficiency of
which are hereby acknowledged, the parties, intending to be legally bound, agree as follows: 
 Section 1. Employment,
Duties and Acceptance. 
 (a) The Company shall employ Executive during the Term (as defined below) as Chief Executive Officer.
Executive shall be responsible for performing the duties and exercising the powers which the Board of Directors of the Company (the “Board”) may from time-to-time assign to him in his capacity as Chief Executive Officer of the
Company in connection with the conduct and management of the business of the Company and its subsidiaries and affiliates. 
 (b) Executive
hereby accepts such employment and agrees, during the Term, to render Executive’s services to the Company on a full-time basis and to devote Executive’s full business time and attention to the business and affairs of the Company and any
subsidiary or affiliate of the Company. Executive agrees that at all times during the Term, Executive will faithfully perform the duties so assigned to him to the best of Executive’s ability. Executive further

 
agrees to accept election and to serve during all or any part of the Term as an officer, director or representative of any subsidiary or affiliate of the Company, without any compensation
therefor other than that specified in this Agreement. Executive shall report directly to the Board. 
 (c) The duties to be performed by
Executive hereunder shall be principally performed at the Company’s offices located in Tampa, Florida, subject to reasonable travel requirements on behalf of the Company. Executive shall be entitled to an annual paid time off of 30 days on
the same terms that the Company provides to other similarly situated senior Company executives in accordance with the Company’s policies and practices; provided that Executive shall schedule the timing and duration of Executive’s vacations
in a reasonable manner taking into account the needs of the business of the Company. 
 (d) Executive acknowledges that from time to time
the Company may promulgate workplace policies and rules. Executive agrees to fully comply with all such policies and rules, and understands that failure to do so may result in a disciplinary action up to and including immediate discharge for Cause.

 Section 2. Term. As used herein, the “Term” means the period commencing on the Effective Date
of the Company’s initial public offering and ending on July 1, 2018. The Term shall be for three years and is automatically renewed each year unless Executive or the Company gives written notice of termination on or before the 30th day
prior to the annual anniversary of the Effective Date of its desire not to renew the Term. Any such renewal shall be upon the terms and conditions set forth herein unless otherwise agreed between the Company and Executive. In the event that the
Company gives written notice that it does not intend to renew the Term, Executive shall be entitled to the benefits set forth in Section 4(b)(iii). 

Section 3. Compensation. Executive shall be entitled to the following compensation: 

(a) The Company agrees to pay to Executive a salary in cash (the “Salary”), as compensation for the services to be performed
by Executive, at the rate of $385,000 per calendar year, paid in accordance with the Company’s customary payroll procedures and subject to applicable withholding. Upon completion of the initial public offering, Executive shall be eligible for a
bonus as determined by the Board. Based on Executive’s performance, Executive will receive 

 
a merit increase for calendar year 2016, effective January 1, 2016, in an amount to be determined by the Board in its sole discretion. During the Term, the Board shall have the right to
increase, but not decrease, the Salary, except the Board may decrease the Salary in connection with a base salary decrease that is generally applicable to all members of the Company’s senior management. Without limiting the generality of the
foregoing, Executive will be eligible for additional annual salary merit increases during the Term beginning in 2016 based on the evaluation of Executive’s performance as determined by the Board in its sole discretion. Executive’s salary
as in effect from time to time shall constitute the “Salary” for purposes of this Agreement. 
 (b) The Company shall
reimburse Executive for all reasonable expenses incurred by Executive in the course of performing Executive’s duties under this Agreement that are consistent with the Company’s policies in effect from time to time with respect to travel,
entertainment and other business expenses, subject to the Company’s requirements with respect to reporting and documentation of such expenses. 

(c) Executive shall be eligible to participate in any equity incentive plan, restricted share plan, share award plan, stock appreciation
rights plan, stock option plan or similar plan adopted by the Company on the same terms and conditions applicable to other senior Company executives, with the amount of such awards to be determined by the Board in its sole discretion. Executive
shall be eligible for an annual bonus and long term incentive awards as determined at the sole discretion of the Board. 
 (d) Executive
shall be entitled to all rights and benefits for which Executive shall be eligible under any retirement, retirement savings, profit-sharing, pension or welfare benefit plan, life, disability, health, dental, hospitalization and other forms of
insurance and all other so-called “fringe” benefits or perquisites (except for with respect to any plan that provides severance or other similar benefits), on the same terms that the Company provides to other similarly situated senior
Company executives (subject to all restrictions on participation that may apply under federal and state tax laws). 

 Section 4. Termination. 

(a) Events of Termination. Executive’s employment with the Company shall terminate (the date of such termination being the
“Termination Date”) immediately upon any of the following: 
 (i) Executive’s death (“Termination Upon
Death”); 
 (ii) the effective date of a written notice sent to Executive stating the Company’s determination, made in good
faith, that due to a mental or physical condition, Executive has been unable and failed to substantially render the services to be provided by Executive to the Company for a period of at least 180 days out of any consecutive 360 days
(“Termination For Disability”); 
 (iii) the effective date of a written notice sent to Executive stating the
Company’s determination, made in good faith, that it is terminating Executive’s employment for Cause (as defined below) (“Termination For Cause”); 

(iv) the effective date of a notice sent to Executive stating that the Company is terminating Executive’s employment without Cause
(including any notice from the Company to Executive pursuant to Section 2 that the Company has decided not to renew the Term), which notice can be given by the Company at any time after the Effective Date at the Company’s sole
discretion, for any reason or for no reason (“Termination Without Cause”); 
 (v) the effective date of a notice (other
than a notice delivered pursuant to Section 4(a)(vi) of this Agreement) sent to the Company from Executive stating that Executive is electing to terminate Executive’s employment with the Company without Good Reason
(“Resignation Without Good Reason”); or 
 (vi) the effective date of a written notice to Company stating Executive’s
determination, made in good faith, that a Good Reason Event (as defined below) has occurred within 30 days preceding such notice and as a consequence Executive is electing to terminate Executive’s employment hereunder for a Good Reason
Event (“Resignation For Good Reason”); 

 
provided, however, that Executive will give the Company 30 days to cure such Good Reason Event, and if the Company fails to cure such Good Reason Event within 30 days
after Executive gives written notice of resignation hereunder, then Executive may immediately terminate Executive’s employment with the Company, and such termination will be a Resignation For Good Reason hereunder; provided, further, that
Executive’s termination shall be deemed a Termination For Cause if the Company has delivered to Executive written notice of any act or omission that, if not cured, would constitute Cause at any time preceding the notice provided by Executive
hereunder. 
 As used herein, the term “Cause” shall mean (i) commission of a willful act of dishonesty in the course
of Executive’s duties hereunder, (ii) conviction by a court of competent jurisdiction of, or plea of no contest to, a crime constituting a felony or conviction in respect of, or plea of no contest to, any act involving fraud, dishonesty or
moral turpitude, (iii) Executive’s performance under the influence of controlled substances (other than those taken pursuant to a medical doctor’s orders), (iv) frequent or extended, and unjustifiable, absenteeism,
(v) Executive’s personal misconduct or refusal to perform duties and responsibilities or to carry out the lawful directives of the Board, which, if capable of being cured shall not have been cured, within 30 days after the Company
shall have advised Executive in writing of its intention to terminate Executive’s employment, or (vi) Executive’s material non-compliance with the terms of this Agreement, which, if capable of being cured, shall not have been cured
within 30 days after the Company shall have advised Executive in writing of its intention to terminate Executive’s employment for such reason. 

As used herein, the term “Good Reason Event” shall mean (i) a material adverse change in the responsibilities or duties
of Executive as set forth in this Agreement (including a change in reporting where Executive no longer reports directly to the Board, or a change in Executive’s capacity as Chief Executive Officer) without Executive’s prior consent at a
time when there are no circumstances pending that would permit the Board to terminate Executive for Cause, such that Executive is no longer acting as part of the senior management team of the Company, (ii) any reduction in the Salary or a
material reduction in Executive’s benefits (other than (x) a reduction in Salary that is the result of an administrative or clerical error, and which is cured within 15 business days after the Company receives notice of such failure
or (y) a reduction in Salary or benefits that are generally applicable to all members of the Company’s senior management), (iii) a material breach by the Company of this Agreement that is not cured within 30 days following the

 
Company’s receipt of written notice of such breach from Executive, or (iv) without Executive’s prior written consent, the relocation of Executive’s principal place of
employment outside of a 30 mile radius from the location of the Company’s offices in Tampa, Florida as of the Effective Date. With regard to clause (i), Executive acknowledges that the Company has flexibility under Section 1(a)
to assign Executive a broad range of responsibilities and duties that are consistent with him being a member of the senior management team and such assignments will not constitute a “Good Reason Event.” 

(b) Effect of Termination. 

(i) Death or Disability. In the event of Termination Upon Death or Termination For Disability pursuant to Sections 4(a)(i)
or 4(a)(ii) of this Agreement: 
 (A) Executive (or Executive’s legal representative) shall be entitled to
receive in cash an amount equal to any earned but unpaid Salary owing by the Company to Executive as of the Termination Date (the “Accrued Salary”); 

(B) Executive (or Executive’s legal representative) shall be entitled to receive in cash, to the extent provided under
any management bonus plan, an amount equal to the pro rata portion, determined as of the Termination Date, of any bonus to which Executive would have been entitled had Executive been employed by the Company at the time such bonus would have
otherwise been paid (the “Accrued Bonus”); and 
 (C) all unvested Restricted Shares, Options, and Warrants
granted to Executive during the Term of this Agreement shall become fully vested and non-forfeitable as of the Termination Date. 
 (ii)
Termination For Cause. In the event of a Termination For Cause pursuant to Section 4(a)(iii) of this Agreement, Executive shall be entitled to receive in cash an amount equal to any Accrued Salary. 

(iii) Termination Without Cause and Resignation For Good Reason and Termination Upon Non-renewal. In the event of Termination Without
Cause or Resignation For Good Reason pursuant to Sections 4(a)(iv) or 4(a)(vi) of this Agreement, subject to Section 4(c)(ii) of this Agreement: 

(A) a Executive (or Executive’s legal representative) shall be entitled to receive in cash an amount equal to the Accrued
Salary; 

 (B) Executive (or Executive’s legal representative) shall be entitled to
receive in cash an amount equal to the Accrued Bonus; 
 (C) Executive (or Executive’s legal representative) shall be
entitled to receive in cash an amount equal to Executive’s Salary (at the rate then in effect, and without taking into account any reductions that would have given rise to Good Reason termination by Executive), payable in equal installments in
accordance with the Company’s customary payroll procedures commencing on the Termination Date and ending 36 months thereafter; 

(D) all unvested Restricted Shares, Options and Warrants granted to Executive during the Term of this Agreement shall become
fully vested and non-forfeitable as of the Termination Date. 
 (iv) Resignation Without Good Reason. In the event of Resignation
Without Good Reason pursuant to Section 4(a)(v) of this Agreement, Executive shall be entitled to receive in cash an amount equal to any Accrued Salary. 

(v) Upon Termination For Any Reason. In the event of any termination, Executive shall be entitled to receive: 

(A) any unpaid reasonable, reimbursable business expenses incurred by Executive in the course of performing Executive’s
duties under this Agreement that were incurred in a manner consistent with the Company’s policies in effect from time to time with respect to travel, entertainment and other business expenses, subject to the Company’s requirements with
respect to incurring, reporting and documenting such expenses; and 
 (B) benefits under the Company’s benefit plans of
general application as shall be determined under the provisions of those plans. 

 (c) Additional Provisions. 

(i) Any amounts to be paid pursuant to this Section 4 shall be paid in accordance with the Company’s existing payroll or
bonus payment practices, as applicable. 
 (ii) As a condition to the Company’s obligations, if any, to make any Accrued Bonus and
severance payments provided under Section 4(b)(iii)(B) and (C), Executive shall have executed, delivered and not revoked a general release in the form attached hereto as Exhibit A. 

(iii) Notwithstanding any provision of this Agreement, the obligations and commitments under Section 5 of this Agreement shall
survive and continue in full force and effect in accordance with their terms notwithstanding any termination of Executive’s employment for any reason or termination of this Agreement for any reason. 

(iv) Notwithstanding anything in this Agreement to the contrary, the Company shall have no obligation to pay any amounts payable under
Sections 4(b)(i)(B), 4(b)(iii)(B) or 4(b)(iii)(C) of this Agreement during such times as Executive is in breach of Section 5 of this Agreement, after the Company provides Executive with notice of such breach.

 (v) Executive agrees that termination of Executive’s employment for any reason shall, with no further action by Executive required,
constitute Executive’s resignation, as of the Termination Date and to the extent applicable, from all positions as an officer, director or representative of the Company and any subsidiary or affiliate of the Company. 

 Section 5. Noncompetition, Nonsolicitation And Confidentiality. 

(a) Definitions. 

“Company’s Business” means the business of providing specialty financial products to nonprofit incorporated community
associations in the states in which the Company has conducted business. 
 “Competitor” means any company, other entity or
association or individual that directly or indirectly is engaged in the Company’s Business. 
 “Confidential
Information” means any confidential information with respect to the Company’s Business and/or the businesses of its clients or customers, including, but not limited to: the trade secrets of the Company; products or services; standard
proposals; standard submissions, surveys and analyses; policy forms; fees, costs and pricing structures; marketing information; advertising and pricing strategies; analyses; reports; computer software, including operating systems, applications and
program listings; flow charts; manuals and documentation; data bases; all copyrightable works; the Company’s existing and prospective clients and customers, their addresses or other contact information and/or their confidential information;
existing and prospective client and customer lists and other related data; expiration periods; policy numbers; coverage specifications; daily reports and related correspondence; premium renewal notices; and all similar and related information in
whatever form. The term Confidential Information does not include, and there shall be no obligation hereunder with respect to, information that (i) is generally available to the public on the date of this Agreement, (ii) becomes generally
available to the public other than as a result of a disclosure by Executive not otherwise permissible hereunder or (iii) Executive has learned or learns from other sources where, to Executive’s knowledge, such sources have not violated
their confidentiality obligation to the Company or any other applicable obligation of confidentiality. 
 (b) Noncompetition.
Executive covenants and agrees that during the period commencing on the Effective Date and ending two years following the Termination Date (the “Restricted Period”), Executive will not, directly or indirectly, own, manage, operate,
control, 

 
render service to, or participate in the ownership, management, operation or control of any Competitor anywhere in the United States of America; provided, however, that Executive shall be
entitled to own shares of stock of any corporation having a class of equity securities actively traded on a national securities exchange or on the Nasdaq Stock Market which represent, in the aggregate, not more than 1% of such corporation’s
fully-diluted shares. 
 (c) Nonsolicitation of Employees. Executive covenants and agrees that during the Restricted Period,
Executive will not, directly or indirectly, employ or solicit, or receive or accept the performance of services by any then current officer, manager, employee or independent contractor of the Company or any subsidiary or affiliate of the Company, or
in any way interfere with the relationship between the Company or any subsidiary or affiliate of the Company, on the one hand, and any such officer, manager, employee or independent contractor, on the other hand. 

(d) Nonsolicitation of Customers and Vendors. Executive covenants and agrees that during the Restricted Period, Executive will not,
directly or indirectly, knowingly induce, or attempt to induce, any customer, salesperson, distributor, supplier, vendor, manufacturer, representative, agent, jobber, licensee or other person known by Executive to be transacting business with the
Company or any subsidiary or affiliate of the Company (collectively the “Customers” and “Vendors”) to reduce or cease doing business with the Company or any such subsidiary or affiliate of the Company, or in any way
to interfere with the relationship between any such Customer or Vendor, on the one hand, and the Company or any subsidiary or affiliate of the Company, on the other hand. 

(e) Representations and Covenants by Executive. Executive represents and warrants that: (i) Executive’s execution, delivery
and performance of this Agreement do not and will not conflict with, breach, violate or cause a default under any contract, agreement, instrument, order, judgment or decree to which Executive is a party or by which Executive is bound;
(ii) Executive is not a party to or bound by any employment agreement, noncompete agreement or confidentiality agreement with any other person or entity (other than the Company) and Executive is not subject to any other agreement that would
prevent Executive from performing Executive’s duties for the Company or otherwise complying with this Agreement; (iii) Executive is not subject to or in breach of any nondisclosure agreement, including any agreement concerning trade
secrets or 

 
confidential information owned by any other party; and (iv) upon the execution and delivery of this Agreement by the Company, this Agreement shall be the valid and binding obligation of
Executive, enforceable in accordance with its terms. 
 (f) Nondisclosure of Confidential Information. Executive hereby acknowledges
and represents that Executive has consulted with independent legal counsel regarding Executive’s rights and obligations under this Agreement and that Executive fully understands the terms and conditions contained herein and Executive agrees
that Executive will not, directly or indirectly: (i) use, disclose, reverse engineer or otherwise exploit for Executive’s own benefit or for the benefit of anyone other than the Company the Confidential Information except as authorized by
the Company; (ii) during Executive’s employment with the Company, use, disclose, or reverse engineer (x) any confidential information or trade secrets of any former employer or third party, or (y) any works of authorship
developed in whole or in part by Executive during any former employment or for any other party, unless authorized in writing by the former employer or third party; or (iii) upon Executive’s resignation or termination (x) retain
Confidential Information, including any copies existing in any form (including electronic form), that are in Executive’s possession or control, or (y) destroy, delete or alter the Confidential Information without the Company’s
consent. Notwithstanding the foregoing, Executive may use the Confidential Information in the course of performing Executive’s duties on behalf of the Company or any subsidiary or affiliate of the Company as described hereunder, provided that
such use is made in good faith. Executive will immediately surrender possession of all Confidential Information to Company upon any suspension or termination of Executive’s employment with Company for any reason. 

(g) Inventions and Patents. Executive acknowledges that all (i) inventions, innovations, improvements, developments, methods,
designs, analysis, drawings, reports, processes, novel concepts and all similar or related information (whether or not patentable) that relate to the Company’s or any of its subsidiaries’ or affiliates’ actual or anticipated
businesses, (ii) research and development and (iii) existing or future products or services that are, to any extent, conceived, developed or made by Executive while employed by the Company or any subsidiary or affiliate of the Company
(“Work Product”) belong to the Company or such subsidiary or affiliate. Executive shall promptly disclose such Work Product to the Board and, at the cost and expense of the Company, perform all actions reasonably necessary or
requested by the Board (whether during or after the Term) to establish and confirm such ownership (including, without limitation, executing assignments, consents, powers of attorney and other instruments). 

 (h) Miscellaneous. 

(i) Executive acknowledges that (x) Executive’s position is a position of trust and responsibility with access to Confidential
Information of the Company, (y) the Confidential Information, and the relationship between the Company and each of its employees, Customers and Vendors, are valuable assets of the Company and may not be converted to Executives own use and
(z) the restrictions contained in this Section 5 are reasonable and necessary to protect the legitimate business interests of the Company and will not impair or infringe upon Executive’s right to work or earn a living after
Executive’s employment with the Company ends. 
 (ii) Each of the foregoing obligations shall be enforceable independent of any other
obligation, and the existence of any claim or cause of action that Executive may have against the Company, whether predicated on this Agreement or otherwise, shall not constitute a defense to the enforcement by the Company of these obligations. 

(iii) Executive acknowledges that monetary damages will not be an adequate remedy for the Company in the event of a breach of this Agreement
and that it would be impossible for the Company to measure damages in the event of such a breach. Therefore, Executive agrees that, in addition to other rights that the Company may have at law or equity, the Company is entitled, without posting
bond, to seek an injunction preventing Executive from any breach of this Agreement. 
 (iv) In the event of a breach or violation by
Executive during the Restricted Period of any restriction in Section 5(b), (b) or (d) of this Agreement, the Restricted Period shall be tolled until such breach or violation has been cured. 

(v) The parties intend to provide the Company with the maximum protection possible with respect to its Customers and Vendors. The parties,
however, do not intend to include a provision that contravenes the public policy of any state. Therefore, if any provision of this Section 5 is unlawful, against public policy or otherwise declared void, such provision shall not be
deemed part of this Agreement, which otherwise shall remain in full force and effect. If, at the 

 
time of enforcement of this Agreement, a court or other tribunal holds that the duration, scope or area restriction stated herein is unreasonable under the circumstances then existing, the
parties agree that the court should enforce the restrictions to the extent it deems reasonable. 
 (vi) Executive hereby agrees that prior
to accepting employment with any other person or entity during the Term or during the Restricted Period following the Termination Date, Executive will provide such prospective employer with written notice of the existence of this Agreement and the
provisions of this Section 5 of this Agreement, with a copy of such notice delivered simultaneously to the Company in accordance with Section 10 of this Agreement. 

(vii) Notwithstanding any provision of this Agreement, the obligations and commitments of this Section 5 shall survive and
continue in full force and effect in accordance with their terms notwithstanding any termination of Executive’s employment for any reason or termination of this Agreement for any reason. 

Section 6. Withholding Taxes. Prior to making any payments required to be made pursuant to this Agreement, the
Company may require that the Company be reimbursed in cash for any taxes required by any government to be withheld or otherwise deducted and paid by the Company in respect of such payment by the Company. In lieu thereof, the Company shall have the
right to withhold the amount of such taxes from any sums due or to become due from it to Executive. 
 Section 7.
Expenses. In the event of any legal action to enforce Executive’s or the Company’s rights under this Agreement, each party will be responsible for that party’s reasonable attorneys’ fees, expenses and disbursements.

 Section 8. Assignment. This Agreement is binding upon and shall inure to the benefit of the parties
hereto and their respective successors and assigns. Executive shall not assign or transfer any rights or obligations hereunder. The Company shall have the right to assign or transfer any rights or obligations hereunder only to (a) a successor
entity in the event of a merger, consolidation, or transfer or sale of all or substantially all the assets of the Company or (b) a subsidiary or affiliate of the Company. Any purported assignment, other than as provided above, shall be null and
void. 

 Section 9. Indemnification. The Company shall indemnify
Executive for any act or omission done or not done in performance of Executive’s duties hereunder in accordance with the Company’s certificate of incorporation, by-laws and any other constituent document to the extent provided for any
other officer or member of the Board. The Company’s obligations under this Section 9 shall survive any termination of this Agreement or Executive’s employment hereunder. 

Section 10. Notices. All notices, requests, consents and other communications required or permitted to be given
hereunder, shall be in writing and shall be delivered personally or sent by prepaid telegram, telex, facsimile transmission, overnight courier or mailed, first class, postage prepaid by registered or certified mail, as follows: 

 

			
	If to the Company:		LM Funding America, Inc., Sean Galaris, President
		
	If to Executive:		To Executive’s address as reflected on the payroll records of the Company

 or such other address as either party shall designate by notice in writing to the other in accordance herewith. Any such
notice shall be deemed given when so delivered personally, by telex, facsimile transmission or telegram, or if sent by overnight courier, one day after delivery to such courier by the sender or if mailed, five days after deposit by the sender
in the U.S. mails. 
 Section 11. Entire Agreement. This Agreement shall constitute the entire agreement
between Executive and the Company concerning the subject matter hereof. This Agreement supersedes and preempts any prior employment agreement or other understandings, agreements or representations by or among the parties, written or oral, that may
have related to the subject matter hereof. No provisions of this Agreement may be modified, waived or discharged unless such waiver, modification or discharge is agreed to in writing, signed by Executive and an authorized officer of the Company.

 Section 12. Governing Law. This Agreement shall be subject to and governed by the laws of the State of
Florida, without giving effect to the principles of conflicts of law under Florida law that would require or permit the application of the laws of a jurisdiction other than the State of Florida and irrespective of the fact that the parties now or at
any time may be residents of or engage in activities in a different state. Employee agrees that in the event of any dispute or claim arising 

 
under this Agreement, jurisdiction and venue shall be vested and proper, and Employee hereby consents to the jurisdiction of any court sitting in Tampa, Florida, including the United States
District Court for the Middle District of Florida. 
 Section 13. Full Settlement. Executive
acknowledges and agrees that, subject to the payment by the Company of the benefits provided in this Agreement to Executive, in no event will the Company nor any subsidiary or affiliate thereof be liable to Executive for damages under any claim of
breach of contract as a result of the termination of Executive’s employment. In the event of any such termination, the Company shall be liable only to provide to Executive, or Executive’s heirs or beneficiaries, the benefits specified in
this Agreement. 
 Section 14. Strict Compliance. Executive’s or the Company’s
failure to insist upon strict compliance with any provision of this Agreement or the failure to assert any right Executive or the Company may have hereunder shall not be deemed to be a waiver of such provision or right or any other provision or
right of this Agreement. The waiver, whether express or implied, by either party of a violation of any of the provisions of this Agreement shall not operate or be construed as a waiver of any subsequent violation of any such provision. 

Section 15. Creditor Status. No benefit or promise hereunder shall be secured by any specific assets of the
Company. Executive shall have only the rights of an unsecured general creditor of the Company in seeking satisfaction of such benefits or promises. 

Section 16. Section 409A. This Agreement is intended to comply with the requirements of
Section 409A of the Internal Revenue Code of 1986, as amended (“Section 409A”), and shall be construed accordingly. Any payments or distributions to be made to Executive under this Agreement upon a separation from service
of amounts classified as “nonqualified deferred compensation” for purposes of Section 409A, shall in no event be made or commence until six months after such separation from service if Executive is determined to be a specified
Executive of a public company (all as determined under Section 409A). Each payment of nonqualified deferred compensation under this Agreement shall be treated as a separate payment for purposes of Section 409A. Any reimbursements made
pursuant to this Agreement shall be paid as soon as practicable but no later than 90 days after Executive submits evidence of such expenses to the Company (which payment date shall in no event be later than the last day of the calendar
incurred). 

 
The amount of such reimbursements paid and any in-kind benefits the year following the calendar year in which the expense was provided during any calendar year shall not affect the reimbursements
paid or in-kind benefits provided in any other calendar year, and the right to any such payments and benefits shall not be subject to liquidation or exchange for another payment or benefit. 

Section 17. Cooperation. Executive agrees to provide assistance to and cooperate with the Company upon its
reasonable request with respect to matters within the scope of Executive’s duties and responsibilities during the Restricted Period. During such Period, the Company shall, to the maximum extent coordinate or cause any such request with
Executive’s other commitments and responsibilities to minimize the degree to which such request interferes with such commitments and responsibilities. The Company agrees that it will reimburse Executive for reasonable documented travel expenses
(i.e., travel, meals and lodging) that Executive may incur in providing assistance to the Company hereunder. 
 Section 18.
Non-disparagement. Executive agrees to not make any statements, written or oral, while employed by the Company and thereafter, which would be reasonably likely to disparage or damage the Company, its affiliates or
subsidiaries or the personal or professional reputation of any present or former employees, officers or members of the managing or directorial boards or committees of the Company or its affiliates or subsidiaries. The Company agrees that it will
instruct each of its and its affiliates’ and subsidiaries’ members, directors, managers, officers and employees not to make any disparaging communication regarding Executive, and no such person or entity will be authorized on the
Company’s or any affiliate’s or subsidiary’s behalf to make any such disparaging communications regarding Executive. 

Section 19. Recoupment. Executive agrees to reimburse the Company for all or a portion, as determined below, of any
bonus or incentive or equity-based compensation paid or awarded to Executive by the Company, if the Board determines that (a) the payment, award or vesting thereof was predicated upon the achievement of certain financial results that were
subsequently the subject of a material financial restatement, (b) Executive engaged in fraud or misconduct that caused, in whole or in part, the need for the material financial restatement, and (c) a lower payment, award or vesting would
have occurred based upon the restated financial results. In 

 
such event, Executive agrees to reimburse (in the manner determined by the Board, including cancellation of options or other stock awards) any bonus or incentive or equity-based compensation
previously paid, awarded or vested in the amount by which such bonus or incentive or equity-based compensation actually paid, awarded or vested exceeds the lower payment, award or vesting that would have occurred based upon the restated financial
result; provided that no reimbursement shall be required if the payment, award or vesting otherwise subject to reimbursement hereunder occurred more than three (3) years prior to the date the applicable reinstatement is disclosed. In
addition, notwithstanding anything to the contrary, any bonus or incentive or equity-based compensation, or other compensation, payable to Executive pursuant to this Agreement or any other agreement, plan or arrangement of the Company shall be
subject to repayment or recoupment (clawback) by the Company to the extent applicable under Section 304 of the Sarbanes-Oxley Act of 2002 (and not otherwise exempted) and in accordance with such policies and procedures as the Board or the
Compensation Committee of the Board may adopt from time to time, including policies and procedures to implement applicable law (including, but not limited to, Section 954 of the Dodd-Frank Act), stock market or exchange rules and regulations or
accounting or tax rules and regulations. 
 Section 20. Survival. Any provision of this Agreement that is
expressly or by implication intended to survive the termination of this Agreement shall survive or remain in effect after the termination of this Agreement. 

Section 21. Counterparts. This Agreement may be executed in two or more counterparts, anyone of which need
not contain the signature of more than one party, but all such counterparts taken together shall constitute one and the same agreement. 

[Signature Page Follows] 

 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the day and year first
written above. 
  

			
	LM FUNDING AMERICA, INC.
		
	By:	 	 /s/ Sean Galaris

		 	Sean Galaris, President
	
	EXECUTIVE
	
	 /s/ Bruce M. Rodgers

	Bruce M. Rodgers

 EXHIBIT A 

FORM OF RELEASE 
 This
RELEASE (“Release”) is granted effective as of the [●] day of [●], 20[●] by [                    ] (the
“Executive”) in favor of [                    ] (the “Company”) and the other Released Parties (as defined below).
This is the Release referred to in the Employment Agreement, dated as of September 2, 2014, between the Company and the Executive (the “Employment Agreement”). The Executive gives this Release in consideration of the
Company’s promises and covenants contained in the Employment Agreement, with respect to which this Release is an integral part. 
 1.
Release of the Company. The Executive, for himself, his successors, assigns, attorneys, and all those entitled to assert his rights, now and forever hereby releases and discharges the Company and its respective officers, directors,
stockholders, trustees, Executives, agents, parent corporations, subsidiaries, affiliates, estates, successors, assigns and attorneys (the “Released Parties”), from any and all claims, actions, causes of action, sums of money due,
suits, debts, liens, covenants, contracts, obligations, costs, expenses, damages, judgments, agreements, promises, demands, claims for attorney’s fees and costs, or liabilities whatsoever, in law or in equity, which the Executive ever had or
now has against the Released Parties, arising by reason of or in any way connected with or which may be traced either directly or indirectly to the employment relationship which existed between the Company or any of its parents, subsidiaries,
affiliates, or predecessors and the Executive, or the termination of that relationship, that the Executive has, had or purports to have, from the beginning of time to the date of this Release, whether known or unknown, that now exists, no matter how
remotely they may be related to the aforesaid employment relationship including but not limited to claims for employment discrimination under federal or state law, except as provided in Paragraph 2; claims arising under Title VII of the
Civil Rights Act, 42 U.S.C. § 2000(e), et seq. or the Americans With Disabilities Act, 42 U.S.C. § 12101, et seq.; claims for statutory or common law wrongful discharge, including any claims arising under the Fair
Labor Standards Act, 29 U.S.C. § 201, et seq.; claims for attorney’s fees, expenses and costs; claims for defamation; claims for wages or vacation pay; claims for benefits, including any claims arising under the Executive
Retirement Income Security Act, 29 U.S.C. § 1001, et seq.; and provided, however, that nothing herein shall release the Company of its obligations to the Executive under the 

 
Employment Agreement between the Company and the Executive or any other contractual obligations between the Company or its subsidiaries or affiliates and the Executive (including, without
limitation, any equity award agreement or indemnification agreement), or any indemnification obligations to the Executive under the Company’s certificate of incorporation, bylaws, operating agreement or other constituent document or any
federal, state or local law or otherwise. 
 2. Release of Claims Under Age Discrimination in Employment Act. Without limiting the
generality of the foregoing, the Executive agrees that by executing this Release, he has released and waived any and all claims he has or may have as of the date of this Release for age discrimination under the Age Discrimination in Employment Act,
29 U.S.C. § 621, et seq. It is understood that the Executive has been advised to consult with an attorney prior to executing this Release; that he in fact has consulted a knowledgeable, competent attorney regarding this Release;
that he may, before executing this Release, consider this Release for a period of 21 calendar days; and that the consideration he receives for this Release is in addition to amounts to which he was already entitled. It is further understood
that this Release is not effective until seven calendar days after the execution of this Release and that the Executive may revoke this Release within seven calendar days from the date of execution hereof. 

The Executive agrees that he has carefully read this Release and is signing it voluntarily. The Executive acknowledges that he has had
21 days from receipt of this Release to review it prior to signing or that, if the Executive is signing this Release prior to the expiration of such 21-day period, the Executive is waiving his right to
review the Release for such full 21-day period prior to signing it. The Executive has the right to revoke this release within seven days following the date of its execution by him. However, if the Executive
revokes this Release within such seven-day period, no severance benefit will be payable to him under the Employment Agreement and he shall return to the Company any such payment received prior to that date. 

THE EXECUTIVE HAS CAREFULLY READ THIS RELEASE AND ACKNOWLEDGES THAT IT CONSTITUTES A GENERAL RELEASE OF ALL KNOWN AND UNKNOWN CLAIMS AGAINST
THE COMPANY UNDER THE AGE DISCRIMINATION IN EMPLOYMENT ACT. THE EXECUTIVE ACKNOWLEDGES THAT HE HAS HAD A FULL 

 
OPPORTUNITY TO CONSULT WITH AN ATTORNEY OR OTHER ADVISOR OF HIS CHOOSING CONCERNING HIS EXECUTION OF THIS RELEASE AND THAT HE IS SIGNING THIS RELEASE VOLUNTARILY AND WITH THE FULL INTENT OF
RELEASING THE COMPANY FROM ALL SUCH CLAIMS. 
  

			
	  

	Name of Executive: [                    ]
	Date: [●], 20[●]

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