Document:

Unitrin, Inc. 2009 Performance Plan

 Exhibit 10.1 
 UNITRIN, INC. 
 2009 Performance Incentive Plan 

 TABLE OF CONTENTS 
  

					
	 	  	 	  	Page
	 Article 1  
	  	Establishment, Purpose, and Duration	  	1
			
	   1.1
	  	Establishment	  	1
			
	   1.2
	  	Purpose of this Plan	  	1
			
	 Article 2  
	  	Definitions	  	1
			
	   2.1
	  	“Affiliate”	  	1
			
	   2.2
	  	“Annual Award Limit” or “Annual Award Limits”	  	1
			
	   2.3
	  	“Annual Incentive Award”	  	1
			
	   2.4
	  	“Award”	  	1
			
	   2.5
	  	“Award Instrument”	  	1
			
	   2.6
	  	“Board” or “Board of Directors”	  	2
			
	   2.7
	  	“Code”	  	2
			
	   2.8
	  	“Committee”	  	2
			
	   2.9
	  	“Company”	  	2
			
	   2.10
	  	“Corporate Performance Measures”	  	2
			
	   2.11
	  	“Covered Employee”	  	2
			
	   2.12
	  	“Disability or Disabled”	  	2
			
	   2.13
	  	“Effective Date”	  	2
			
	   2.14
	  	“Employee”	  	2
			
	   2.15
	  	“Employer”	  	2
			
	   2.16
	  	“Individual Performance Measures”	  	2
			
	   2.17
	  	“Multi-Year Incentive Award”	  	2
			
	   2.18
	  	“Participant”	  	2
			
	   2.19
	  	“Performance-Based Compensation”	  	2
			
	   2.20
	  	“Performance Measures”	  	2
			
	   2.21
	  	“Performance Period”	  	3
			
	   2.22
	  	“Plan”	  	3
			
	   2.23
	  	“Plan Year”	  	3
			
	   2.24
	  	“Retirement” or “Retires”	  	3
			
	   2.25
	  	“Section 162(m)”	  	3
			
	   2.26
	  	“Section 409A”	  	3
			
	   2.27
	  	“Subject Employees”	  	3

  

 -i- 

 TABLE OF CONTENTS 
 (continued) 
  

					
	 	  	 	  	Page
	 Article 3  
	  	Eligibility and Participation	  	3
			
	   3.1
	  	Eligibility	  	3
			
	   3.2
	  	Actual Participation	  	3
			
	 Article 4  
	  	Grant, Earning and Payment of Awards	  	3
			
	   4.1
	  	Grant of Awards	  	3
			
	   4.2
	  	Award Instruments	  	3
			
	   4.3
	  	Awards to Covered Employees	  	4
			
	   4.4
	  	Awards to Other Participants	  	4
			
	   4.5
	  	Timing of Payments	  	4
			
	 Article 5  
	  	Performance Measures	  	5
			
	   5.1
	  	Performance Measures	  	5
			
	   5.2
	  	Individual Performance Measures	  	5
			
	   5.3
	  	Corporate Performance Measures	  	5
			
	   5.4
	  	Unusual and Nonrecurring Events	  	6
			
	   5.5
	  	Committee Discretion	  	7
			
	 Article 6  
	  	Termination of Employment; Leave of Absence	  	7
			
	   6.1
	  	Death or Disability	  	7
			
	   6.2
	  	Retirement	  	7
			
	   6.3
	  	Divestiture of Employer	  	7
			
	   6.4
	  	Other Termination Provisions	  	8
			
	   6.5
	  	Leave of Absence	  	8
			
	 Article 7  
	  	Transferability of Awards	  	8
			
	   7.1
	  	Transferability	  	8
			
	   7.2
	  	Domestic Relations Orders	  	8
			
	 Article 8  
	  	Arbitration	  	8
			
	 Article 9  
	  	Compliance with Section 409A	  	9
			
	 Article 10
	  	Rights of Participants	  	9
			
	   10.1
	  	Employment	  	9
			
	   10.2
	  	Participation	  	9
			
	 Article 11
	  	Change of Control	  	9
			
	 Article 12
	  	Administration	  	10

  

 -ii- 

 TABLE OF CONTENTS 
 (continued) 
  

					
	 	  	 	  	Page
	   12.1
	  	General	  	10
			
	   12.2
	  	Authority of the Committee	  	10
			
	   12.3
	  	Performance Based Compensation	  	10
			
	 Article 13
	  	Amendment, Modification, Suspension, and Termination	  	10
			
	   13.1
	  	Amendment, Modification, Suspension, and Termination	  	10
			
	   13.2
	  	Awards Previously Granted	  	11
			
	 Article 14
	  	Tax Withholding	  	11
			
	 Article 15
	  	Successors	  	11
			
	 Article 16
	  	General Provisions	  	11
			
	   16.1
	  	Forfeiture Events	  	11
			
	   16.2
	  	Severability	  	11
			
	   16.3
	  	Unfunded Plan	  	11
			
	   16.4
	  	Non-exclusivity of this Plan	  	11
			
	   16.5
	  	Governing Law	  	12
			
	   16.6
	  	Beneficiaries	  	12

  

 -iii- 

 Unitrin, Inc. 
 2009 Performance Incentive Plan 
 Article 1 Establishment, Purpose, and Duration 
 1.1 Establishment. Unitrin, Inc., a Delaware corporation (hereinafter referred to as the “Company”), hereby establishes the 2009
Performance Incentive Plan (the “Plan”). The Plan is effective as of February 3, 2009 (“Effective Date”). This Plan permits the grant by the Company and its Affiliates of Annual Incentive Awards and Multi-Year Incentive
Awards, as defined hereafter. In accordance with Section 162(m), provisions of this Plan applicable to Awards to Covered Employees shall be subject to approval by the Company’s shareholders, at a meeting duly held in accordance with the
Company’s Amended and Restated Bylaws and applicable law. Any Awards granted to Covered Employees in advance of the requisite shareholders’ vote shall be made contingent upon such approval by the Company’s shareholders. In no event
shall any amounts be paid with respect to Awards granted to Covered Employees unless and until the requisite shareholder approval has been obtained. 
 1.2 Purpose of this Plan. The purpose of this Plan is to motivate and reward eligible executive-level Employees through annual and multi-year cash incentive awards tied to the achievement of performance goals
established hereunder, and to attract and retain superior Employees through these incentives. This Plan is designed so that Awards to Covered Employees qualify as Performance-Based Compensation under Section 162(m) in order to preserve the
Company’s federal income tax deduction for incentive compensation paid to such Employees. 
 Article 2 Definitions 
 Whenever used in this Plan, the following terms shall have the meanings set forth below, and when the meaning is intended, the initial letter of the word
shall be capitalized. 
 2.1 “Affiliate” means any person or entity controlled directly or indirectly by the Company,
whether by equity ownership, contract or otherwise and shall include direct or indirect subsidiaries of the Company and mutual companies the management of which is controlled by the Company and its subsidiaries. 
 2.2 “Annual Award Limit” or “Annual Award Limits” have the meaning set forth in Section 4.3. 
 2.3 “Annual Incentive Award” means an arrangement under which a Participant is given the opportunity to earn a cash bonus based on the
achievement of performance goals measured over a Performance Period of one year or less. 
 2.4 “Award” means, individually
or collectively, a grant under this Plan of an Annual Incentive Award or a Multi-Year Incentive Award, in each case subject to the terms of this Plan. 
 2.5 “Award Instrument” means either: (a) a written agreement between a Participant and his or her Employer setting forth the terms and conditions applicable to an Award, or (b) a written or
electronic statement issued by an Employer to a Participant describing the terms and conditions of such Award. 
  

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 2.6 “Board” or “Board of Directors” means the Board of Directors of
the Company. 
 2.7 “Code” means the U.S. Internal Revenue Code of 1986, as amended from time to time, or any successor
statute. 
 2.8 “Committee” means the Compensation Committee of the Board or any subcommittee thereof, or any other
committee designated by the Board to administer this Plan. 
 2.9 “Company” means Unitrin, Inc., a Delaware corporation, and
any successor thereto as provided in Article 15 herein. 
 2.10 “Corporate Performance Measures” is defined in
Section 5.3. 
 2.11 “Covered Employee” means any Employee who is or may become a “Covered Employee,” as
defined in Section 162(m). 
 2.12 “Disability or Disabled” when used with respect to a particular Participant, means a
physical or mental condition that: (a) is of a type that would generally trigger benefits under the Company’s long-term disability plan (as in effect from time to time), whether or not such Participant is actually enrolled in such plan; or
(b) in the absence of any such plan, would cause such Participant to be unable to substantially perform his or her duties as an Employee, as determined in the sole discretion of the Committee. Notwithstanding the foregoing, if an Award becomes
subject to Section 409A, “Disability” and “Disabled” shall be defined as required thereunder. 
 2.13
“Effective Date” has the meaning set forth in Section 1.1. 
 2.14 “Employee” means any employee of the
Company or any Affiliate of the Company. 
 2.15 “Employer” means, with respect to a given Employee, whichever of the
Company or its Affiliates is the employer of such Employee. 
 2.16 “Individual Performance Measures” is defined in Section
5.2. 
 2.17 “Multi-Year Incentive Award” means an arrangement under which a Participant is given the opportunity to earn a
cash award based on the achievement of one or more performance goals measured over a Performance Period of more than one year. 
 2.18
“Participant” means any Employee to whom an Award is granted. 
 2.19 “Performance-Based Compensation” means
compensation under an Award that satisfies the requirements of Section 162(m). 
 2.20 “Performance Measures” means
measures described in Article 5 on which performance goals for Awards are based and, for measures applicable to Covered Employees, the measures which are approved by the Company’s shareholders pursuant to this Plan in order to qualify Awards as
Performance-Based Compensation. 
  

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 2.21 “Performance Period” means the period of time with respect to which the achievement
of performance goals is measured to determine the amount of the payout, if any, of an Award. 
 2.22 “Plan” is defined in
Section 1.1 above. 
 2.23 “Plan Year” means a calendar year. 
 2.24 “Retirement” or “Retires” means the voluntary termination of employment by a Participant who has attained age 55, is
eligible for early retirement under a retirement plan sponsored by the Company, and makes an election to begin receiving retirement benefits under such retirement plan. 
 2.25 “Section 162(m)” means Section 162(m) of the Code, or any successor provision, and the regulations, rulings and other guidance issued thereunder by the Internal Revenue Service. 

2.26 “Section 409A” means Section 409A of the Code, or any successor provision, and the regulations, rulings and other guidance
issued thereunder by the Internal Revenue Service. 
 2.27 “Subject Employees” means the executive officers of the Company
and the officers of the Company’s Affiliates who are generally referred to by the Company as the operating company presidents and group executives, and includes the Covered Employees. 
 Article 3 Eligibility and Participation 
 3.1
Eligibility. All executive-level Employees, as determined in the discretion of the Committee (or in the discretion of the Company’s Chief Executive Officer or other executive officer pursuant to a delegation of authority made pursuant to
the terms of this Plan), shall be eligible to participate in this Plan. 
 3.2 Actual Participation. For Awards to Subject Employees,
the Committee shall have the sole power and authority, in its discretion, to select Award recipients and determine the terms of Awards on its own initiative or to approve, modify or reject Award recommendations from the management of the Company or
its Affiliates, and no such Awards shall be granted without the prior, express approval of the Committee. For Awards to other Employees, the Committee may delegate to the Company’s Chief Executive Officer (and such other executive officers of
the Company as determined appropriate by the Committee in its discretion), the power and authority to select such additional Award recipients and to approve and determine the terms of such Awards. 
 Article 4 Grant, Earning and Payment of Awards 
 4.1 Grant of Awards. At any time and from time to time, Annual Awards and/or Multi-Year Awards may be granted to Participants under the terms and provisions of this Plan. 
 4.2 Award Instruments. Each Award to a Participant shall be evidenced by an Award Instrument that specifies the applicable Performance Period,
Performance Measures, performance goals, threshold, maximum and target payouts and such other provisions as have been approved for such Participant in accordance with this Plan, including, without limitation, such provisions as maybe determined
necessary or advisable to comply with Article 9. 
  

 3 

 4.3 Awards to Covered Employees. 
 (a) Annual Award Limit. The maximum amount paid to a Covered Employee in any one Plan Year under an Annual Incentive Award or a
Multi-Year Incentive Award may not exceed $2,000,000 (“Annual Award Limit”). 
 (b) Performance Goals. Within
ninety (90) days of the beginning of each Performance Period (or, if earlier, before twenty-five percent (25%) of the period of service to which the Performance Measures relate has elapsed), the Committee shall establish or approve the
performance goals for the Performance Period for Awards to Covered Employees. The performance goals established by the Committee shall be stated in terms of an objective formula or standard and shall be based on one of, or a combination of, the
Corporate Performance Measures set forth in Section 5.3. 
 (c) Data and Calculations. After each Performance
Period, the Company shall compile data and perform calculations as may be necessary to assess results and achievements of performance goals that were previously established for such Performance Period. 
 (d) Satisfaction of Performance Goals. After each Performance Period, the Company shall submit a written report to the Committee
providing such data and calculations necessary to enable the Committee to assess the results and achievement of performance goals for such Performance Period that were previously established for Awards granted to Covered Employees. The Committee
shall review such report and make a determination for each Participant as to the degree of achievement of each performance goal based upon the actual results for such Performance Period. Prior to the payout of any Award to a Covered Employee, the
Committee shall certify in accordance with Section 162(m) the extent to which the performance goal(s) for the applicable Performance Period have been satisfied. 
 (e) Payouts. The Committee, in its sole discretion, may reduce the amount of the payout that otherwise would be due to a Covered
Employee upon application of the performance goals for the Performance Period applicable to an Award to the extent necessary to prevent a payout in excess of the Annual Award Limit for such Award. Under no circumstances may the Committee increase
the amount of any Award that otherwise would be payable to a Covered Employee upon application of the performance goals for the applicable Performance Period. 
 4.4 Awards to Other Participants. With respect to Participants other than Covered Employees, data shall be provided by the Company and a determination shall be made by the Committee or, pursuant to a delegation
of authority made in accordance with the terms of this Plan, by the Company’s Chief Executive Officer or other executive officer, as to the degree of achievement of each performance goal based upon the actual results for the Performance Period.

 4.5 Timing of Payments. Awards shall be paid, in cash, as soon as practicable after the end of a Performance Period in accordance
with the terms of the Award Instrument (but in no event later than March 15 of the calendar year immediately following the end of the Performance Period). 
  

 4 

 Article 5 Performance Measures 
 5.1 Performance Measures. Payouts of all Awards shall be conditioned upon the attainment of performance goals that are established for the relevant Performance Periods based upon specified Performance Measures.
Performance goals for Awards to Participants other than Covered Employees may be based on Individual Performance Measures, Corporate Performance Measures, or a combination of the two. Performance goals for Awards granted to Covered Employees may
only be based upon Corporate Performance Measures. 
 5.2 Individual Performance Measures. Performance goals may be established for
Awards to a Participant who is not a Covered Employee based on individual performance measures which may be quantitative or qualitative in nature (“Individual Performance Measures”). In the case of an Award based upon a combination of
Individual Performance Measures and Corporate Performance Measures, specific limits may be imposed on the portion of the payout that is based upon Individual Performance Measures. Such limits may be expressed in terms of the total dollar amount or
the percentage of the Award’s payout that may be attributable to the attainment of Individual Performance Measures. 
 5.3 Corporate
Performance Measures. Unless and until the Committee proposes for shareholder vote and the shareholders of the Company approve a change in the Performance Measures set forth in this Section 5.3, the corporate performance goals upon which
the payment of an Award may be conditioned shall be limited to the following Performance Measures (“Corporate Performance Measures”): 
  

	 	(a)	Net earnings or net income (before or after taxes); 

  

	 	(b)	Operating earnings per share; 

  

	 	(c)	Net sales or revenue growth; 

  

	 	(d)	Operating income and/or average increase in dollars of operating income of the Company or any of its Subsidiaries or operating units; 

  

	 	(e)	Return measures (including, but not limited to, return on assets, capital, invested capital, investment portfolio performance returns or yields, equity, sales, or revenue);

  

	 	(f)	Cash flow (including, but not limited to, operating cash flow, free cash flow, and cash flow return on equity); 

  

	 	(g)	Earnings before or after taxes, interest, depreciation, and/or amortization; 

  

	 	(h)	Gross or operating margins; 

  

	 	(i)	Productivity ratios; 

  

 5 

	 	(j)	Share price (including, but not limited to, growth measures and total shareholder return); 

  

	 	(k)	Expense targets; 

  

	 	(l)	Margins; 

  

	 	(m)	Operating efficiency; 

  

	 	(n)	Market share; 

  

	 	(o)	Customer satisfaction; 

  

	 	(p)	Working capital targets; 

  

	 	(q)	Bad debt experience; 

  

	 	(r)	Reduction in costs; 

  

	 	 (s)
	 Economic value added or EVA® (net operating profit after tax
minus the sum of capital multiplied by the cost of capital); and 

  

	 	(t)	Insurance company underwriting income, combined ratios, loss ratios or expense ratios. 

 Any Corporate Performance Measure(s) may be defined in accordance with generally acceptable accounting principles or otherwise, and may be used to measure the performance of the Company and its Affiliates on a
consolidated basis, or any Affiliate or business unit or segment of the Company individually, or any combination thereof, as the Committee may deem appropriate. Any Corporate Performance Measure may also be compared against similar measures for a
group of comparator or peer companies, or against a published or special index that the Committee, in its sole discretion, deems appropriate, or the Committee may select Performance Measure (j) above as compared to various stock market indices.

 5.4 Unusual and Nonrecurring Events. An Award Instrument may provide that any evaluation of performance may include or exclude any
of the following events that occurs during a Performance Period: (a) asset write-downs; (b) litigation or claim judgments or settlements; (c) the effect of changes in tax laws, accounting principles, or other laws or provisions
affecting reported results; (d) any reorganization or restructuring; (e) extraordinary nonrecurring items as described in Accounting Principles Board Opinion No. 30 (or a successor pronouncement) and/or in the Company’s periodic
reports filed with the Securities and Exchange Commission for periods within the applicable Performance Period; and (f) acquisitions or divestitures. In addition, an Award Instrument may provide the Committee with authority to make, in its
discretion, adjustments to the established performance goals applicable to such Award to reflect changes to the job responsibilities of the Participant or the structure of the Company or its Affiliates that relate directly to such established
performance goals for all or a portion of the applicable Performance Period. To the extent such inclusions or exclusions affect Awards to Covered Employees, they shall be approved by the Committee and prescribed in a form that meets the requirements
of Section 162(m). 
  

 6 

 5.5 Committee Discretion. In the event that applicable tax and/or securities laws change to permit
Committee discretion to alter the governing Performance Measures for Awards to Covered Employees without obtaining shareholder approval of such changes, the Committee shall have sole discretion to make such changes without obtaining shareholder
approval. 
 Article 6 Termination of Employment; Leave of Absence 
 6.1 Death or Disability. Upon termination of the employment of a Participant due to death or Disability, for each outstanding Award previously granted to the Participant, the Performance Period shall be deemed
to have been completed and a payout of the Award shall be due to the Participant (or, in the case of death, to the Participant’s designated beneficiary, if any, or to his or her estate) at the level defined in the Award Instrument as the
“target” level as if the applicable performance goal(s) had been achieved at such target level, but reduced on a pro-rata basis by multiplying the amount that would have been payable under the Award at such target level for the original
Performance Period by a fraction, the numerator of which is the number of full months in the Performance Period during which the Participant was an active Employee and the denominator of which is the total number of months in the original
Performance Period. A partial month worked shall be counted as a full month if the Participant was an active Employee for fifteen (15) days or more in that month. The Award shall be paid, in cash, as soon as practicable after the termination of
employment (but in no event later than March 15 of the calendar year immediately following the end of such completed Performance Period). 
 6.2 Retirement. In the event that a Participant’s employment terminates due to Retirement, for each outstanding Award previously granted to the Participant, a payout of the Award shall be due, to the extent earned, based upon
the actual results relative to the applicable performance goal(s) for such Award for the original Performance Period, but reduced on a pro-rata basis by multiplying the amounts that would have been payable under the Award for the original
Performance Period by a fraction, the numerator of which is the number of full months in the Performance Period during which the Participant was an active Employee and the denominator of which is the total number of months in the original
Performance Period. A partial month worked shall be counted as a full month if the Participant was an active Employee for fifteen (15) days or more in that month. The Award shall be paid, in cash, as soon as practicable after the completion of
the original Performance Period when Award payouts are made to active Employees (but in no event later than March 15 of the calendar year immediately following the end of the Performance Period). 
 6.3 Divestiture of Employer. In the event that a Participant’s employment terminates upon and as result of the sale or divestiture by the
Company or any of its Affiliates of its controlling interest in any Employer (“Divestiture”), for each outstanding Award previously granted to such Participant, the term of the applicable Performance Period shall be deemed revised so that
the Performance Period ends on the effective date of the Divestiture, and a payout of the Award shall be due, to the extent earned, based on the actual results relative to the applicable performance goal(s) for such Award for the revised Performance
Period. The Award shall be paid, in cash, as soon as practicable after the termination of employment (but in no event later than March 15 of the calendar year immediately following the end of such completed Performance Period). 

  

 7 

 6.4 Other Termination Provisions. 
 (a) Other Events. In the event a Participant’s employment terminates for any reason other than death, Disability, Retirement,
Divestiture, or an Event as defined in Article 11, including but not limited to, termination with or without cause by his or her Employer, or voluntary termination by the Participant, any outstanding Award shall be canceled and the Participant shall
receive no payment for such Award under this Plan, unless, subject to Section 16.1, the Performance Period associated with any such Award had been completed at the time of the Participant’s termination of employment, in which case the
payout, if any, pursuant to such Award shall be computed and paid in accordance with the relevant performance goals as if the Participant’s employment had not terminated. 
 (b) Other Provisions. The Committee may, in its discretion, approve termination provisions in connection with particular Awards or
Participants that differ from the terms of this Article 6 to the extent such provisions: (i) are consistent with Section 162(m), if and as applicable; and (ii) do not adversely affect any Award previously granted under this Plan
in any material way without the written consent of the Participant holding such Award. 
 6.5 Leave of Absence. In the event that
the Participant is on an approved leave of absence (other than a short-term disability leave) at the end of the Performance Period, or takes such a leave of absence at any time during the Performance Period, a payout of the Award shall be due, to
the extent earned, based upon the actual results relative to the applicable performance goal(s) for such Award for the Performance Period, but reduced on a pro-rata basis by multiplying the amount that would have been payable under the Award for the
Performance Period by a fraction, the numerator of which is the number of full months in the Performance Period during which the Participant was an active Employee not on such leave of absence and the denominator of which is the total number of
months in the Performance Period. A partial month worked shall be counted as a full month if the Participant was an active Employee for fifteen (15) days or more in that month. The Award shall be paid, in cash, as soon as practicable after the
completion of the original Performance Period when Award payouts are made to active Employees (but in no event later than March 15 of the calendar year immediately following the end of the Performance Period). 
 Article 7 Transferability of Awards 
 7.1
Transferability. Awards shall not be transferable other than by will or the laws of descent and distribution. No Awards shall be subject, in whole or in part, to attachment, execution, or levy of any kind, and any purported transfer in violation
hereof shall be null and void. 
 7.2 Domestic Relations Orders. Without limiting the generality of Section 7.1, no domestic
relations order purporting to authorize a transfer of an Award or any interest in an Award shall be recognized as valid. 
 Article 8 Arbitration 

 As a condition to receiving an Award grant, a Participant may be required to agree in writing to submit all disputes or claims arising out
of or relating to any such Award to binding arbitration in accordance with such terms as prescribed when the Award is approved. 
  

 8 

 Article 9 Compliance with Section 409A 
 Each Award that is granted under this Plan shall be designed and administered so that the Award is either exempt from the application of, or compliant
with, the requirements of Section 409A. To the extent that the Committee determines that any Award granted under this Plan is subject to Section 409A, the Award Instrument shall include such terms and conditions as the Committee
determines, in its discretion, are necessary or advisable to avoid the imposition on the Participant of an additional tax under Section 409A. Notwithstanding any other provision of this Plan or any Award Instrument (unless the Award Instrument
provides otherwise with specific reference to this Section): (i) an Award shall not be granted, deferred, accelerated, extended, paid out, settled, substituted, adjusted or modified under this Plan in a manner that would result in the
imposition of an additional tax under Section 409A upon a Participant; and (ii) if an Award Instrument provides for the deferral of compensation within the meaning of Section 409A, no distribution or payment of any amount shall be
made before a date that is six (6) months following the date of such participant’s separation from service (as defined in Section 409A) or, if earlier, the date of the Participant’s death. Although the Company intends to
administer this Plan so that Awards will be exempt from, or will comply with, the requirements of Section 409A, the Company does not warrant that any Award under this Plan will qualify for favorable tax treatment under Section 409A or any
other provision of federal, state, local, or non-United States law. Neither the Company, its Affiliates nor their respective directors, officers, employees or advisors shall be liable to any Participant (or any other individual claiming a benefit
through the Participant) for any tax, interest or penalties the Participant may owe as a result of the grant, holding, vesting or payment of any Award under this Plan. 
 Article 10 Rights of Participants 
 10.1 Employment. Nothing in this Plan or an Award
Instrument shall interfere with or limit in any way the right of an Employer to terminate any Participant’s employment at any time or for any reason not prohibited by law, nor confer upon any Participant any right to continue his or her
employment for any specified period of time. Neither an Award, an Award Instrument, nor any benefit arising under this Plan shall constitute an employment contract with the Company or any of its Affiliates and, accordingly, subject to Articles 12
and 13, this Plan and the benefits hereunder may be terminated at any time in the sole and exclusive discretion of the Committee without giving rise to any liability on the part of the Company, its Affiliates or their respective directors, officers,
employees or advisors. 
 10.2 Participation. No Employee shall have the right to be selected to receive an Award under this Plan, or,
having been so selected, to be selected to receive a future Award. 
 Article 11 Change of Control 
 Upon the dissolution or liquidation of the Company, or upon a reorganization, merger or consolidation of the Company with one or more corporations as a
result of which the Company is not the surviving corporation, or upon a sale of substantially all the property or more than eighty percent (80%) of the then outstanding Shares of the Company to another corporation (any of the foregoing, an
“Event”), the applicable Performance Period for each Award then outstanding under this Plan shall be deemed revised so that such Performance Period ends on the effective date of the Event, and a payout of each such Award shall be due to
the respective Participant in the amount which is the greater of the payout that would be due: (a) based upon the actual results for such revised 

  

 9 

 
Performance Period relative to the applicable performance goal(s) for such Award; or (b) at the level defined in the respective Award Instrument as the
“target” level for such Award for such revised Performance Period. The Award shall be paid, in cash, as soon as practicable after the Event (but in no event later than March 15 of the calendar year immediately following the end of the
revised Performance Period). 
 Article 12 Administration 
 12.1 General. The Committee shall be responsible for oversight of the administration of this Plan, subject to this Article 12 and the other provisions of this Plan. The Committee may retain attorneys,
consultants, accountants, or other advisors, and the Committee, the Company and its Affiliates, and their respective officers and directors shall be entitled to rely upon the advice, opinions, or valuations of any such advisors. The fees of any such
advisors shall be paid by the Company. All actions taken and all interpretations and determinations made by the Committee shall be final and binding upon the Participants, beneficiaries, the Company, its Affiliates and all other interested
individuals. 
 12.2 Authority of the Committee. 
 (a) Power and Discretion. The Committee shall have full and, except as otherwise expressly provided in this Plan, exclusive, power
and discretion: (i) to interpret the terms and the intent of this Plan and any Award Instrument or other agreement or document ancillary to or in connection with this Plan, and to adopt such rules, regulations, forms, instruments, and
guidelines for administering this Plan as the Committee may deem necessary or proper; (ii) subject to Article 13, to adopt modifications and amendments to this Plan or any Award Instrument, including without limitation, any that are necessary
to comply with the laws of the jurisdictions in which the Company and its Affiliates operate or may operate. 
 (b)
Delegation. Notwithstanding the other provisions of this Plan, including Section 12.2(a), the Committee may in its discretion delegate such administrative duties or powers as it may deem advisable to one or more of its members and, except
in connection with Awards to Subject Employees, to one or more officers of the Company or its Affiliates. 
 12.3 Performance-Based
Compensation. To enable Awards to Covered Employees to qualify as Performance-Based Compensation, this Plan shall be administered in a manner consistent with the terms and conditions of Section 162(m), as applicable. 
 Article 13 Amendment, Modification, Suspension, and Termination 
 13.1 Amendment, Modification, Suspension, and Termination. Subject to Article 9 and Section 13.2, the Committee may, at any time and from time to time, alter, amend, modify, suspend, or terminate this
Plan in whole or in part; provided, however, that, no material amendment of this Plan shall be made without shareholder approval if shareholder approval is required by law. Furthermore, no amendment, modification, suspension or termination may
impact the distribution of any Award that is subject to Section 162(m) or Section 409A, except as permitted by such applicable Section. 
  

 10 

 13.2 Awards Previously Granted. Notwithstanding any other provision of this Plan to the contrary,
no termination, amendment, suspension, or modification of this Plan or an Award Instrument shall adversely affect in any material way any Award previously granted under this Plan, without the written consent of the Participant holding such
Award. 
 Article 14 Tax Withholding 
 An
Employer shall have the power and the right to deduct or withhold, or require a Participant to remit to the Employer, the amount of any taxes which the Employer may be required to withhold with respect to any taxable event arising from such
Participant’s Awards. 
 Article 15 Successors 
 All obligations of the Company or any Affiliate under this Plan with respect to Awards granted hereunder shall be binding on any successor to the Company or such Affiliate, whether the existence of such successor is
the result of a direct or indirect purchase, sale, merger, consolidation, or otherwise, of all or substantially all of the business and/or assets of the Company or such Affiliate. 
 Article 16 General Provisions 
 16.1 Forfeiture Events. An Award Instrument may specify that
the Participant’s rights, payments, and benefits with respect to an Award shall be subject to reduction, cancellation, forfeiture, or recoupment upon the occurrence of certain specified events, in addition to any otherwise applicable vesting or
performance conditions of an Award. Such events may include, but shall not be limited to, termination of employment for cause, violation of material Company and/or Affiliate policies, breach of non-competition, confidentiality, or other restrictive
covenants that may apply to the Participant, or other conduct by the Participant that is detrimental to the business or reputation of the Company and/or its Affiliates. 
 16.2 Severability. In the event any provision of this Plan shall be held illegal or invalid for any reason, the illegality or invalidity shall not affect the remaining parts of this Plan, and this Plan
shall be construed and enforced as if the illegal or invalid provision had not been included. 
 16.3 Unfunded Plan. Nothing contained
in this Plan, and no action taken pursuant to its provisions, shall create or be construed to create a trust of any kind, or a fiduciary relationship between any Participant and his or her Employer or the Company or any of its Affiliates.
Participants shall have no right, title, or interest whatsoever in or to any assets of their Employers or of the Company or any of its Affiliates with respect to the obligations arising out of any Awards. To the extent that any person acquires a
right to receive payments pursuant to an Award, such right shall be no greater than the right of a general unsecured creditor of the Participant’s Employer. No special or separate fund shall be established and no segregation of assets shall be
made to assure payment of amounts payable under this Plan. 
 16.4 Non-exclusivity of this Plan. The adoption of this Plan shall not
be construed as creating any limitations on the power of the Company or any of its Affiliates to adopt such other compensation arrangements as it may deem desirable for any Employee. 
  

 11 

 16.5 Governing Law. This Plan and each Award Instrument shall be governed by the laws of the State
of Illinois, excluding any conflicts or choice of law rule or principle that might otherwise refer construction or interpretation of this Plan to the substantive law of another jurisdiction. Unless otherwise provided in the Award Instrument (or
other written agreement related to arbitration pursuant to Article 8), each Participant is deemed to submit to the exclusive jurisdiction and venue of the federal or state courts of Illinois and the state in which such Participant’s regular
office is located, to resolve any and all issues that may arise out of or relate to this Plan or any related Award Instrument. 
 16.6
Beneficiaries. Each Participant may designate a beneficiary or beneficiaries to receive, in the event of such Participant’s death, any payments remaining to be made to the Participant under the Plan. Each Participant shall have the right to
revoke any such designation and to redesignate a beneficiary or beneficiaries by written notice to the Employer to such effect. If a Participant dies without naming a beneficiary or if all of the beneficiaries named by a Participant predecease the
Participant, then any amounts remaining to be paid under this Plan shall be paid to the Participant’s estate. 
  

 12Form of Annual Incentive Award Instrument

 Exhibit 10.2 
 Unitrin, Inc. 2009 Performance Incentive Plan 
 MULTI-YEAR INCENTIVE AWARD AGREEMENT 

 This MULTI-YEAR INCENTIVE AWARD AGREEMENT (“Agreement”) is made as of this
             day of             , 2         (“Grant Date”)
between [EMPLOYER NAME] (the “Company”), and «Name» (the “Participant”), and its effectiveness is contingent upon receipt of shareholder approval at the Unitrin, Inc. 2009 Annual Meeting of Shareholders of the
provisions of the 2009 Performance Incentive Plan which apply to the award granted under this Agreement. 
 SIGNATURES

 As of the date set forth above, the parties have executed this Agreement, including Exhibit A: 
  

							
	COMPANY	 		 	PARTICIPANT
				
	 By:
	 	  
	 		 	  

		 	«Authorized Officer»	 		 	«Name»

 By his or her signature below, the spouse of the Participant agrees to be bound by all of the
terms and conditions of the foregoing Award Agreement. 
  

							
		 		 	  

				
		 		 		 	  

		 		 		 	Print Name

 RECITALS 
 A. The Compensation Committee of the Board of Directors of Unitrin, Inc. (the “Committee”) has adopted the 2009 Performance Incentive Plan,
including any and all amendments to date (the “Plan”). 
 B. The Plan provides for the granting of annual and multi-year incentive
awards to selected employees of Unitrin, Inc. or any of its affiliates. 
  

 1 

 NOW, THEREFORE, the parties hereto agree as follows: 
 1. Grant. The Company grants to the Participant a multi-year incentive award on the terms and conditions hereinafter set forth (the
“Award”), subject to the provisions set forth on Exhibit A. 
 2. Vesting and Forfeiture. 
 (a) Performance Period. The Performance Period (the “Performance Period”) for this Award shall be the three-year period
ending on the December 31 preceding the three-year anniversary of the Grant Date. Subject to the forfeiture and early vesting provisions referenced in Section 2(b) below, the Award will vest on the last day of the Performance Period only
to the extent set forth and in accordance with the terms of Exhibit A hereto with regard to the performance condition(s) referenced therein. 
 (b) Forfeiture or Early Vesting upon Retirement, Death, Disability or Other Events. During the Performance Period, the Award may be subject to forfeiture or early vesting upon the termination of the
Participant’s employment due to retirement, death, disability or other events in accordance with the provisions of Articles 6 or 11 of the Plan, which are incorporated in and made a part of this Agreement. 
 3. Withholding of Taxes. The Company shall withhold from any payouts under the Award the amounts the Company is required to withhold to
satisfy any applicable tax withholding requirements based on minimum statutory withholding rates for federal and state tax purposes, including any payroll taxes. 
 4. No Assignment or Other Transfer. Neither this Agreement, the Award or any rights and privileges granted hereby may be transferred, assigned, pledged or hypothecated in any way, whether by operation of
the law or otherwise, except by will or the laws of descent and distribution. Without limiting the generality of the preceding sentence, no rights or privileges granted hereby may be assigned or otherwise transferred to the spouse or former spouse
of the Participant pursuant to any divorce proceedings, settlement or judgment. Any attempt to transfer, assign, pledge, hypothecate or otherwise dispose of this Agreement, the Award or any other rights or privileges granted hereby contrary to the
provisions hereof shall be null and void and of no force or effect. 
 5. Participation by Participant in Other Company Plans.
Nothing herein contained shall affect the right of the Participant to participate in and receive benefits under and in accordance with the then current provisions of any retirement plan or employee welfare benefit plan or program of the Company or
of any subsidiary or affiliate of the Company, subject in each case, to the terms and conditions of any such plan or program. 
  

 2 

 6. Not an Employment or Service Contract. Nothing herein contained shall be construed as an
agreement by the Company or any of its subsidiaries or affiliates, expressed or implied, to employ the Participant, to restrict the right of the Company or any of its subsidiaries or affiliates to discharge the Participant or to modify, extend or
otherwise affect in any manner whatsoever, the terms of any employment agreement which may exist between the Participant and the Company or any of its subsidiaries or affiliates. 
 7. Agreement Subject to Award Plan. The Award hereby granted is subject to, and the Company and the Participant agree to be bound by, all
of the terms and conditions of the Plan, as the same may be amended from time to time hereafter in accordance with the terms thereof, but no such amendment shall adversely affect the Participant’s rights under this Agreement without the prior
written consent of the Participant. To the extent that the terms or conditions of this Agreement conflict with the terms or conditions of the Plan, the Plan shall govern. 
 8. Arbitration. All disputes related to this Agreement or any Award granted hereunder, shall be submitted to binding arbitration with the American Arbitration Association (“AAA”) pursuant to
the AAA Employment Arbitration Rules and Mediation Procedures (“AAA Rules”). A copy of the AAA Rules is available to the Participant upon written request to the Director of Human Resources, Unitrin Services Company, at One East Wacker
Drive, Chicago, Illinois 60601 (or such other address as the Company may specify from time to time), or may be obtained online at: www.adr.org. 
 To initiate arbitration, either party must file a Demand for Arbitration (“Demand”) in the manner described in the AAA Rules. After a demand has been filed and served, either party may request that the
dispute initially be mediated pursuant to the AAA Rules. If mediation does not fully resolve the dispute, then the matter will be subject to arbitration before a single arbitrator who shall have the power to award any types of legal or equitable
relief available in a court of competent jurisdiction, including, but not limited to, attorneys’ fees and costs, to the extent such relief is available under applicable law, and all defenses that would be applicable in a court of competent
jurisdiction shall be available. All administrative costs of arbitration (including reimbursement of filing fees) and the fees of the arbitrator will be paid by the Company. 
 9. Execution. This Agreement has been executed and delivered as of the day and year first above written at Chicago, Illinois, and the
interpretation, performance and enforcement of this Agreement shall be governed by the laws of the state of Illinois without application of its conflicts of laws principles. 
 10. Miscellaneous. This Agreement, together with the Plan, is the entire agreement of the parties with respect to the Award granted hereby
and may not be amended except in a writing signed by both the Company and the Participant. 
  

 3

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