Document:

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                                                                    Exhibit 10.4
                                  NETFLIX, INC.

                                 2002 STOCK PLAN

                            Adopted February 27, 2002

     1.   Purposes of the Plan. The purposes of this 2002 Stock Plan are:
          --------------------

          .    to attract and retain the best available personnel for positions
               of substantial responsibility,

          .    to provide additional incentive to Employees, Directors and
               Consultants, and

          .    to promote the success of the Company's business.

          Options  granted under the Plan may be Incentive Stock Options or
Nonstatutory Stock Options, as determined by the Administrator at the  time of
grant. Stock Purchase Rights may also be granted under the Plan.

     2.   Definitions. As used herein, the following definitions shall apply:
          -----------

          (a)  "Administrator"  means the Board or any of its Committees as
                -------------
shall be administering the Plan, in accordance with Section 4.

          (b)  "Applicable Laws" means the requirements relating to the
                ---------------
administration of stock option plans under U. S. state corporate laws, U.S.
federal and state securities laws, the Code, any stock exchange or quotation
system on which the Common Stock is listed or quoted and the applicable laws of
any foreign country or jurisdiction where Options or Stock Purchase Rights are,
or will be, granted under the Plan.

          (c)  "Board" means the Board of Directors of the Company.
                -----

          (d)  "Change in Control" means the occurrence of any of the following
                -----------------
events:

               (i)   Any "person" (as such term is used in Sections 13(d) and
14(d) of the Exchange Act) becomes the "beneficial owner" (as defined in Rule
13d-3 of the Exchange Act), directly or indirectly, of securities of the Company
representing fifty percent (50%) or more of the total voting power represented
by the Company's then outstanding voting securities; or

               (ii)  The consummation of the sale or disposition by the Company
of all or substantially all of the Company's assets;

               (iii) A change in the composition of the Board occurring within a
two-year period, as a result of which fewer than a majority of the directors are
Incumbent Directors. "Incumbent Directors" means directors who either (A) are
Directors as of the effective date of the Plan, or (B) are elected, or nominated
for election, to the Board with the affirmative votes of at least

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a majority of the Incumbent Directors at the time of such election or nomination
(but will not include an individual whose election or nomination is in
connection with an actual or threatened proxy contest relating to the election
of directors to the Company); or

               (iv) The consummation of a merger or consolidation of the Company
with any other corporation, other than a merger or consolidation which would
result in the voting securities of the Company outstanding immediately prior
thereto continuing to represent (either by remaining outstanding or by being
converted into voting securities of the surviving entity or its parent) at least
fifty percent (50%) of the total voting power represented by the voting
securities of the Company or such surviving entity or its parent outstanding
immediately after such merger or consolidation.

          (e) "Code" means the Internal Revenue Code of 1986, as amended. Any
               ----
reference to a section of the Code herein shall be a reference to any successor
or amended section of the Code.

          (f) "Committee" means a committee appointed by the Board in accordance
               ---------
with Section 4 of the Plan.

          (g) "Common Stock" means the common stock of the Company.
               ------------

          (h) "Company" means Netflix, Inc., a Delaware corporation.
               -------

          (i) "Consultant" means any natural person, including an advisor,
               ----------
engaged by the Company or a Parent or Subsidiary to render services to such
entity.

          (j) "Director" means a member of the Board.
               --------

          (k) "Disability" means total and permanent disability as defined in
               ----------
Section 22(e)(3) of the Code.

          (l) "Employee" means any person, including officers and Directors,
               --------
employed by the Company or any Parent or Subsidiary of the Company. Neither
service as a Director nor payment of a director's fee by the Company shall be
sufficient to constitute "employment" by the Company.

          (m) "Exchange Act" means the Securities Exchange Act of 1934, as
               ------------
amended.

          (n) "Exercise Price" means the price at which a Share may be purchased
               --------------
by an Optionee pursuant to the exercise of an Option or Stock Purchase Right.

          (o) "Fair Market Value" means, as of any date, the value of Common
               -----------------
Stock determined as follows:

              (i)   If the Common Stock is listed on any established stock
exchange or a national market system, including without limitation the Nasdaq
National Market or The Nasdaq SmallCap Market of The Nasdaq Stock Market, its
Fair Market Value shall be the closing sales price for such stock (or the
closing bid, if no sales were reported) as quoted on such exchange or system

                                       -2-

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on the day of determination, as reported in The Wall Street Journal or such
other source as the Administrator deems reliable;

               (ii)  If the Common Stock is regularly quoted by a recognized
securities dealer but selling prices are not reported, the Fair Market Value of
a Share shall be the mean between the high bid and low asked prices for the
Common Stock on the day of determination, as reported in The Wall Street Journal
or such other source as the Administrator deems reliable; or

               (iii) In the absence of an established market for the Common
Stock, the Fair Market Value shall be determined in good faith by the
Administrator.

          (p)  "Incentive Stock Option" means an Option intended to qualify as
                ----------------------
an incentive stock option within the meaning of Section 422 of the Code and the
regulations promulgated thereunder.

          (q)  "Nonstatutory Stock Option" means an Option not intended to
                -------------------------
qualify as an Incentive Stock Option.

          (r)  "Notice of Grant" means a written or electronic notice evidencing
                ---------------
certain terms and conditions of an individual Option or Stock Purchase Right
grant. The Notice of Grant is part of the Option Agreement.

          (s)  "Option" means a stock option granted pursuant to the Plan.
                ------

          (t)  "Option Agreement" means an agreement between the Company and an
                ----------------
Optionee evidencing the terms and conditions of an individual Option grant. The
Option Agreement is subject to the terms and conditions of the Plan.

          (u)  "Option Exchange Program" means a program whereby outstanding
                -----------------------
Options are surrendered in exchange for Options with a lower Exercise Price.

          (v)  "Optioned Stock" means the Common Stock subject to an Option or
                --------------
Stock Purchase Right.

          (w)  "Optionee" means the holder of an outstanding Option or Stock
                --------
Purchase Right granted under the Plan.

          (x)  "Parent" means a "parent corporation," whether now or hereafter
                ------
existing, as defined in Section 424(e) of the Code.

          (y)  "Plan" means this 2002 Stock Plan.
                ----

          (z)  "Registration Date" means the effective date of the first
                -----------------
registration statement which is filed by the Company and declared effective
pursuant to Section 12(g) of the Exchange Act, with respect to any class of the
Company's securities.

          (aa) "Restricted Stock" means Shares acquired pursuant to a grant of
                ----------------
Stock Purchase Rights under Section 12 of the Plan.

                                       -3-

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          (bb) "Restricted Stock Purchase Agreement" means a written agreement
                -----------------------------------
between the Company and the Optionee evidencing the terms and restrictions
applying to stock purchased under a Stock Purchase Right. The Restricted Stock
Purchase Agreement is subject to the terms and conditions of the Plan and the
Notice of Grant.

          (cc) "Rule 16b-3" means Rule 16b-3 of the Exchange Act or any
                ----------
successor to Rule 16b-3, as in effect when discretion is being exercised with
respect to the Plan.

          (dd) "Section 16(b)" means Section 16(b) of the Exchange Act.
                -------------

          (ee) "Service Provider" means an Employee, Director or Consultant.
                ----------------

          (ff) "Share" means a share of the Common Stock, as adjusted in
                -----
accordance with Section 14.

          (gg) "Stock Purchase Right" means the right to purchase Common Stock
                --------------------
pursuant to Section 12, as evidenced by a Notice of Grant.

          (hh) "Subsidiary" means a "subsidiary corporation", whether now or
                ----------
hereafter existing, as defined in Section 424(f) of the Code.

     3.   Stock Subject to the Plan. The maximum aggregate number of Shares that
          -------------------------
may be optioned and sold under the Plan consists of (a) the 2,000,000 Shares
initially reserved for issuance under the Plan, (b) any Shares which have been
reserved but not issued under the Company's 1997 Stock Plan (the "1997 Plan"),
as of the Registration Date, and (c) an annual increase to be added on the first
day of the Company's fiscal year beginning in fiscal year 2003, equal to the
lesser of (i) 3,000,000 shares, (ii) 5% of the outstanding shares on such date
or (iii) an amount determined by the Board. The Shares may be authorized, but
unissued, or reacquired Common Stock.

     If an Option or Stock Purchase Right expires or becomes unexercisable
without having been exercised in full, or is surrendered pursuant to an Option
Exchange Program, the unpurchased Shares which were subject thereto shall become
available for future grant or sale under the Plan (unless the Plan has
terminated); provided, however, that Shares that have actually been issued under
             --------  -------
the Plan, whether upon exercise of an Option or Right, shall not be returned to
the Plan and shall not become available for future distribution under the Plan,
except that if unvested Shares are repurchased by the Company at their original
purchase price or, if less than their original purchase price, their fair market
value, such Shares shall become available for future grant under the Plan.

     4.   Administration of the Plan.
          --------------------------

          (a)  Procedure.
               ---------

               (i)  Multiple Administrative Bodies.  Different Committees with
                    ------------------------------
respect to different groups of Service Providers may administer the Plan.

               (ii) Section 162(m).  To the extent that the Administrator
                    -------------
determines it to be desirable to qualify Options granted hereunder as
"performance-based compensation" within the

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meaning of Section 162(m) of the Code, the Plan shall be administered by a
Committee of two or more "outside directors" within the meaning of Section
162(m) of the Code.

               (iii)  Rule 16b-3. To the extent desirable to qualify
                      ----------
transactions hereunder as exempt under Rule 16b-3, the transactions contemplated
hereunder shall be structured to satisfy the requirements for exemption under
Rule 16b-3.

               (iv)   Other Administration. Other than as provided above, the
                      --------------------
Plan shall be administered by (A) the Board or (B) a Committee, which committee
shall be constituted to satisfy Applicable Laws.

          (b)  Powers of the Administrator. Subject to the provisions of the
               ---------------------------
Plan, and in the case of a Committee, subject to the specific duties delegated
by the Board to such Committee, the Administrator shall have the authority, in
its discretion:

               (i)    to determine the Fair Market Value;

               (ii)   to select the Service Providers to whom Options and Stock
Purchase Rights may be granted hereunder;

               (iii)  to determine the number of Shares to be covered by each
Option and Stock Purchase Right granted hereunder;

               (iv)   to approve forms of agreement for use under the Plan;

               (v)    to determine the terms and conditions, not inconsistent
with the terms of the Plan, of any Option or Stock Purchase Right granted
hereunder. Such terms and conditions include, but are not limited to, the
Exercise Price, the time or times when Options or Stock Purchase Rights may be
exercised (which may be based on performance criteria), any vesting acceleration
or waiver of forfeiture restrictions, and any restriction or limitation
regarding any Option or Stock Purchase Right or the Shares relating thereto,
based in each case on such factors as the Administrator, in its sole discretion,
shall determine;

               (vi)   to reduce the exercise price of any Option or Stock
Purchase Right to the then current Fair Market Value if the Fair Market Value of
the Common Stock covered by such Option or Stock Purchase Right shall have
declined since the date the Option or Stock Purchase Right was granted;

               (vii)  to institute an Option Exchange Program;

               (viii) to construe and interpret the terms of the Plan and awards
granted pursuant to the Plan;

               (ix)   to prescribe, amend and rescind rules and regulations
relating to the Plan, including rules and regulations relating to sub-plans
established for the purpose of satisfying applicable foreign laws;

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             (x)    to modify or amend each Option or Stock Purchase Right
(subject to Section 16(c) of the Plan), including the discretionary authority to
extend the post-termination exercisability period of Options longer than is
otherwise provided for in the Plan;

             (xi)   to allow Optionees to satisfy withholding tax obligations by
electing to have the Company withhold from the Shares to be issued upon exercise
of an Option or Stock Purchase Right that number of Shares having a Fair Market
Value equal to the minimum amount required to be withheld. The Fair Market Value
of the Shares to be withheld shall be determined on the date that the amount of
tax to be withheld is to be determined. All elections by an Optionee to have
Shares withheld for this purpose shall be made in such form and under such
conditions as the Administrator may deem necessary or advisable;

             (xii)  to authorize any person to execute on behalf of the Company
any instrument required to effect the grant of an Option or Stock Purchase Right
previously granted by the Administrator;

             (xiii) to make all other determinations deemed necessary or
advisable for administering the Plan.

         (c) Effect of Administrator's Decision. The Administrator's decisions,
             ----------------------------------
determinations and interpretations shall be final and binding on all persons and
shall be given the maximum deference permitted by law.

     5.  Eligibility. Nonstatutory Stock Options and Stock Purchase Rights may
         -----------
be granted to Service Providers. Incentive Stock Options may be granted only to
Employees.

     6.  Limitations.
         -----------

         (a) Each Option shall be designated in the Option Agreement as either
an Incentive Stock Option or a Nonstatutory Stock Option. However,
notwithstanding such designation, to the extent that the aggregate Fair Market
Value of the Shares with respect to which Incentive Stock Options are
exercisable for the first time by the Optionee during any calendar year (under
all plans of the Company and any Parent or Subsidiary) exceeds $100,000, such
Options shall be treated as Nonstatutory Stock Options. For purposes of this
Section 6(a), Incentive Stock Options shall be taken into account in the order
in which they were granted. The Fair Market Value of the Shares shall be
determined as of the time the Option with respect to such Shares is granted.

         (b) Neither the Plan nor any Option or Stock Purchase Right shall
confer upon an Optionee any right with respect to continuing the Optionee's
relationship as a Service Provider with the Company, nor shall they interfere in
any way with the Optionee's right or the Company's right to terminate such
relationship at any time, with or without cause.

         (c) The following limitations shall apply to grants of Options:

             (i) No Service Provider shall be granted, in any fiscal year of the
Company, Options to purchase more than 1,500,000 Shares.

                                       -6-

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             (ii)  In connection with his or her initial service as an Employee,
a Service Provider may be granted Options to purchase up to an additional
500,000 Shares, which shall not count against the limit set forth in subsection
(i) above.

             (iii) The foregoing limitations shall be adjusted proportionately
in connection with any change described in Section 14(a).

             (iv)  If an Option is cancelled in the same fiscal year of the
Company in which it was granted (other than in connection with a transaction
described in Section 14), the cancelled Option will be counted against the
limits set forth in subsections (i) and (ii) above. For this purpose, if the
Exercise Price of an Option is reduced, the transaction will be treated as a
cancellation of the Option and the grant of a new Option.

     7.  Term of Plan. Subject to Section 20, the Plan shall become effective
         ------------
upon its adoption by the Board. It shall continue in effect for a term of ten
(10) years unless terminated earlier under Section 16.

     8.  Term of Option. The term of each Option shall be stated in the Option
         --------------
Agreement. In the case of an Incentive Stock Option, the term shall be ten (10)
years from the date of grant or such shorter term as may be provided in the
Option Agreement. Moreover, in the case of an Incentive Stock Option granted to
an Optionee who, at the time the Incentive Stock Option is granted, owns stock
representing more than ten percent (10%) of the total combined voting power of
all classes of stock of the Company or any Parent or Subsidiary, the term of the
Incentive Stock Option shall be five (5) years from the date of grant or such
shorter term as may be provided in the Option Agreement.

     9.  Option Exercise Price and Consideration.
         ---------------------------------------

         (a) Exercise Price. The Exercise Price for the Shares to be issued
             --------------
pursuant to exercise of an Option shall be determined by the Administrator, s
ubject to the following:

             (i)   In the case of an Incentive Stock Option

                   (A) granted to an Employee who, at the time the Incentive
Stock Option is granted, owns stock representing more than ten percent (10%) of
the voting power of all classes of stock of the Company or any Parent or
Subsidiary, the Exercise Price shall be no less than 110% of the Fair Market
Value per Share on the date of grant.

                   (B) granted to any Employee other than an Employee described
in paragraph (A) immediately above, the Exercise Price shall be no less than
100% of the Fair Market Value per Share on the date of grant.

             (ii)  In the case of a Nonstatutory Stock Option, the Exercise
Price shall be determined by the Administrator. In the case of a Nonstatutory
Stock Option intended to qualify as "performance-based compensation" within the
meaning of Section 162(m) of the Code, the Exercise Price shall be no less than
100% of the Fair Market Value per Share on the date of grant.

                                       -7-

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             (iii) Notwithstanding the foregoing, Options may be granted with an
Exercise Price of less than 100% of the Fair Market Value per Share on the date
of grant pursuant to a merger or other corporate transaction.

         (b) Waiting Period and Exercise Dates. At the time an Option is
             ---------------------------------
granted, the Administrator shall fix the period within which the Option may be
exercised and shall determine any conditions that must be satisfied before the
Option may be exercised.

         (c) Form of Consideration. The Administrator shall determine the
             ---------------------
acceptable form of consideration for exercising an Option, including the method
of payment. In the case of an Incentive Stock Option, the Administrator shall
determine the acceptable form of consideration at the time of grant. Such
consideration may consist entirely of:

             (i)    cash;

             (ii)   check;

             (iii)  promissory note;

             (iv)   other Shares which, in the case of Shares acquired from the
Company, (A) have been owned by the Optionee for more than six (6) months on the
date of surrender, and (B) have a Fair Market Value on the date of surrender
equal to the aggregate exercise price of the Shares as to which said Option
shall be exercised;

             (v)    consideration received by the Company under a cashless
exercise program implemented by the Company in connection with the Plan;

             (vi)   a reduction in the amount of any Company liability to the
Optionee, including any liability attributable to the Optionee's participation
in any Company-sponsored deferred compensation program or arrangement;

             (vii)  any combination of the foregoing methods of payment; or

             (viii) such other consideration and method of payment for the
issuance of Shares to the extent permitted by Applicable Laws.

     10. Exercise of Option.
         ------------------

         (a) Procedure for Exercise; Rights as a Stockholder. Any Option granted
             -----------------------------------------------
hereunder shall be exercisable according to the terms of the Plan and at such
times and under such conditions as determined by the Administrator and set forth
in the Option Agreement. An Option may not be exercised for a fraction of a
Share.

             An Option shall be deemed exercised when the Company receives: (i)
written or electronic notice of exercise (in accordance with the Option
Agreement) from the person entitled to exercise the Option, and (ii) full
payment for the Shares with respect to which the Option is exercised. Full
payment may consist of any consideration and method of payment authorized by the
Administrator and permitted by the Option Agreement and the Plan. Shares issued
upon exercise of

                                       -8-

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an Option shall be issued in the name of the Optionee or, if requested by the
Optionee, in the name of the Optionee and his or her spouse. Until the Shares
are issued (as evidenced by the appropriate entry on the books of the Company or
of a duly authorized transfer agent of the Company), no right to vote or receive
dividends or any other rights as a stockholder shall exist with respect to the
Optioned Stock, notwithstanding the exercise of the Option. The Company shall
issue (or cause to be issued) such Shares promptly after the Option is
exercised. No adjustment will be made for a dividend or other right for which
the record date is prior to the date the Shares are issued, except as provided
in Section 14.

             Exercising an Option in any manner shall decrease the number of
Shares thereafter available, both for purposes of the Plan and for sale under
the Option, by the number of Shares as to which the Option is exercised.

         (b) Termination of Relationship as a Service Provider. If an Optionee
             -------------------------------------------------
ceases to be a Service Provider, other than upon the Optionee's death or
Disability, the Optionee may exercise his or her Option within such period of
time as is specified in the Option Agreement to the extent that the Option is
vested on the date of termination (but in no event later than the expiration of
the term of such Option as set forth in the Option Agreement). In the absence of
a specified time in the Option Agreement, the Option shall remain exercisable
for three (3) months following the Optionee's termination. If, on the date of
termination, the Optionee is not vested as to his or her entire Option, the
Shares covered by the unvested portion of the Option shall revert to the Plan.
If, after termination, the Optionee does not exercise his or her Option within
the time specified by the Administrator, the Option shall terminate, and the
Shares covered by such Option shall revert to the Plan.

         (c) Disability of Optionee. If an Optionee ceases to be a Service
             ----------------------
Provider as a result of the Optionee's Disability, the Optionee may exercise his
or her Option within such period of time as is specified in the Option Agreement
to the extent the Option is vested on the date of termination (but in no event
later than the expiration of the term of such Option as set forth in the Option
Agreement). In the absence of a specified time in the Option Agreement, the
Option shall remain exercisable for twelve (12) months following the Optionee's
termination. If, on the date of termination, the Optionee is not vested as to
his or her entire Option, the Shares covered by the unvested portion of the
Option shall revert to the Plan. If, after termination, the Optionee does not
exercise his or her Option within the time specified herein, the Option shall
terminate, and the Shares covered by such Option shall revert to the Plan.

         (d) Death of Optionee. If an Optionee dies while a Service Provider,
             -----------------
the Option may be exercised following the Optionee's death within such period of
time as is specified in the Option Agreement to the extent that the Option is
vested on the date of death (but in no event may the option be exercised later
than the expiration of the term of such Option as set forth in the Option
Agreement), by the Optionee's designated beneficiary, provided such beneficiary
has been designated prior to Optionee's death in a form acceptable to the
Administrator. If no such beneficiary has been designated by the Optionee, then
such Option may be exercised by the personal representative of the Optionee's
estate or by the person(s) to whom the Option is transferred pursuant to the
Optionee's will or in accordance with the laws of descent and distribution. In
the absence of a specified time in the Option Agreement, the Option shall remain
exercisable for twelve (12) months following Optionee's death. If, at the time
of death, Optionee is not vested as to his or her entire

                                       -9-

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Option, the Shares covered by the unvested portion of the Option shall
immediately revert to the Plan. If the Option is not so exercised within the
time specified herein, the Option shall terminate, and the Shares covered by
such Option shall revert to the Plan.

     11. Leaves of Absence. Unless the Administrator provides otherwise, vesting
         -----------------
of Options and Stock Purchase Rights granted hereunder shall be suspended during
any unpaid leave of absence. A Service Provider shall not cease to be an
Employee in the case of (i) any leave of absence approved by the Company or (ii)
transfers between locations of the Company or between the Company, its Parent,
or any Subsidiary. For purposes of Incentive Stock Options, no such leave may
exceed ninety days, unless reemployment upon expiration of such leave is
guaranteed by statute or contract. If reemployment upon expiration of a leave of
absence approved by the Company is not so guaranteed, then three (3) months
following the 91st day of such leave any Incentive Stock Option held by the
Optionee shall cease to be treated as an Incentive Stock Option and shall be
treated for tax purposes as a Nonstatutory Stock Option.

     12. Stock Purchase Rights.
         ---------------------

         (a) Rights to Purchase. Stock Purchase Rights may be issued either
             ------------------
alone, in addition to, or in tandem with other awards granted under the Plan
and/or cash awards made outside of the Plan. After the Administrator determines
that it will offer Stock Purchase Rights under the Plan, it shall advise the
offeree in writing or electronically, by means of a Notice of Grant, of the
terms, conditions and restrictions related to the offer, including the number of
Shares that the offeree shall be entitled to purchase, the price to be paid, and
the time within which the offeree must accept such offer. The offer shall be
accepted by execution of a Restricted Stock Purchase Agreement in the form
determined by the Administrator.

         (b) Repurchase Option. Unless the Administrator determines otherwise,
             -----------------
the Restricted Stock Purchase Agreement shall grant the Company a repurchase
option exercisable upon the voluntary or involuntary termination of the
purchaser's service with the Company for any reason (including death or
Disability). The purchase price for Shares repurchased pursuant to the
Restricted Stock Purchase Agreement shall be the original price paid by the
purchaser and may be paid by cancellation of any indebtedness of the purchaser
to the Company. The repurchase option shall lapse at a rate determined by the
Administrator.

         (c) Other Provisions. The Restricted Stock Purchase Agreement shall
             ----------------
contain such other terms, provisions and conditions not inconsistent with the
Plan as may be determined by the Administrator in its sole discretion.

         (d) Rights as a Stockholder. Once the Stock Purchase Right is
             -----------------------
exercised, the purchaser shall have the rights equivalent to those of a
stockholder, and shall be a stockholder when his or her purchase is entered upon
the records of the duly authorized transfer agent of the Company. No adjustment
will be made for a dividend or other right for which the record date is prior to
the date the Stock Purchase Right is exercised, except as provided in Section 14
of the Plan.

     13. Transferability of Options and Stock Purchase Rights. Unless determined
         ----------------------------------------------------
otherwise by the Administrator, an Option or Stock Purchase Right may not be
sold, pledged, assigned, hypothecated, transferred, or disposed of in any manner
other than by will or by the laws of descent

                                      -10-

<PAGE>

or distribution and may be exercised, during the lifetime of the Optionee, only
by the Optionee. If the Administrator makes an Option or Stock Purchase Right
transferable, such Option or Stock Purchase Right shall contain such additional
terms and conditions as the Administrator deems appropriate.

     14. Adjustments, Dissolution or Liquidation or Change in Control.
         ------------------------------------------------------------

         (a) Adjustments. In the event that any dividend or other distribution
             -----------
(whether in the form of cash, Shares, other securities, or other property),
recapitalization, stock split, reverse stock split, reorganization, merger,
consolidation, split-up, spin-off, combination, repurchase, or exchange of
Shares or other securities of the Company, or other change in the corporate
structure of the Company affecting the Shares such that an adjustment is
determined by the Administrator (in its sole discretion) to be appropriate in
order to prevent dilution or enlargement of the benefits or potential benefits
intended to be made available under the Plan, then the Administrator shall, in
such manner as it may deem equitable, adjust the number and class of Shares
which may be delivered under the Plan, the number, class, and price of Shares
covered by each outstanding Option and Stock Purchase Right, and the numerical
Share limits of Sections 3 and 6.

         (b) Dissolution or Liquidation. In the event of the proposed
             --------------------------
dissolution or liquidation of the Company, the Administrator shall notify each
Optionee as soon as practicable prior to the effective date of such proposed
transaction. To the extent it has not been previously exercised, an Option or
Stock Purchase Right will terminate immediately prior to the consummation of
such proposed action.

         (c) Change in Control. In the event of a Change in Control, each
             -----------------
outstanding Option and Stock Purchase Right shall be assumed or an equivalent
option or right substituted by the successor corporation or a Parent or
Subsidiary of the successor corporation. In the event that the successor
corporation refuses to assume or substitute for the Option or Stock Purchase
Right, the Optionee shall fully vest in and have the right to exercise the
Option or Stock Purchase Right as to all of the Optioned Stock, including Shares
as to which it would not otherwise be vested or exercisable. If an Option or
Stock Purchase Right becomes fully vested and exercisable in lieu of assumption
or substitution in the event of a Change in Control, the Administrator shall
notify the Optionee in writing or electronically that the Option or Stock
Purchase Right shall be fully vested and exercisable (subject to the
consummation of the Change of Control) for a period of fifteen (15) days from
the date of such notice, and the Option or Stock Purchase Right shall terminate
upon the expiration of such period.

             For the purposes of this subsection (c), the Option or Stock
Purchase Right shall be considered assumed if, following the Change in Control,
the option or right confers the right to purchase or receive, for each Share of
Optioned Stock subject to the Option or Stock Purchase Right immediately prior
to the Change in Control, the consideration (whether stock, cash, or other
securities or property) received in the Change in Control by holders of Common
Stock for each Share held on the effective date of the transaction (and if
holders were offered a choice of consideration, the type of consideration chosen
by the holders of a majority of the outstanding Shares); provided, however, that
                                                         --------  -------
if such consideration received in the Change in Control is not solely common
stock of the successor corporation or its Parent, the Administrator may, with
the consent of the successor corporation, provide for the consideration to be
received upon the exercise of the

                                      -11-

<PAGE>

Option or Stock Purchase Right, for each Share of Optioned Stock subject to the
Option or Stock Purchase Right, to be solely common stock of the successor
corporation or its Parent equal in fair market value to the per share
consideration received by holders of Common Stock in the Change in Control.

     15. Date of Grant. The date of grant of an Option or Stock Purchase Right
         -------------
shall be, for all purposes, the date on which the Administrator makes the
determination granting such Option or Stock Purchase Right, or such other later
date as is determined by the Administrator. Notice of the determination shall be
provided to each Optionee within a reasonable time after the date of such grant.

     16. Amendment and Termination of the Plan.
         -------------------------------------

         (a) Amendment and Termination. The Administrator may at any time amend,
             -------------------------
alter, suspend or terminate the Plan.

         (b) Stockholder Approval. The Company shall obtain stockholder approval
             --------------------
of any Plan amendment to the extent necessary and desirable to comply with
Applicable Laws.

         (c) Effect of Amendment or Termination. No amendment, alteration,
             ----------------------------------
suspension or termination of the Plan shall impair the rights of any Optionee,
unless mutually agreed otherwise between the Optionee and the Administrator,
which agreement must be in writing and signed by the Optionee and the Company.
Termination of the Plan shall not affect the Administrator's ability to exercise
the powers granted to it hereunder with respect to Options granted under the
Plan prior to the date of such termination.

     17. Conditions Upon Issuance of Shares.
         ----------------------------------

         (a) Legal Compliance. Shares shall not be issued pursuant to the
             ----------------
exercise of an Option or Stock Purchase Right unless the exercise of such Option
or Stock Purchase Right and the issuance and delivery of such Shares shall
comply with Applicable Laws and shall be further subject to the approval of
counsel for the Company with respect to such compliance.

         (b) Investment Representations. As a condition to the exercise of an
             --------------------------
Option or Stock Purchase Right, the Company may require the person exercising
such Option or Stock Purchase Right to represent and warrant at the time of any
such exercise that the Shares are being purchased only for investment and
without any present intention to sell or distribute such Shares if, in the
opinion of counsel for the Company, such a representation is required.

     18. Inability to Obtain Authority. The inability of the Company to obtain
         -----------------------------
authority from any regulatory body having jurisdiction, which authority is
deemed by the Company's counsel to be necessary to the lawful issuance and sale
of any Shares hereunder, shall relieve the Company of any liability in respect
of the failure to issue or sell such Shares as to which such requisite authority
shall not have been obtained.

     19. Reservation of Shares. The Company, during the term of this Plan, will
         ---------------------
at all times reserve and keep available such number of Shares as shall be
sufficient to satisfy the requirements of the Plan.

                                      -12-

<PAGE>

     20. Stockholder Approval. The Plan shall be subject to approval by the
         --------------------
stockholders of the Company within twelve (12) months after the date the Plan is
adopted. Such stockholder approval shall be obtained in the manner and to the
degree required under Applicable Laws.

     21. Withholding. The Company's obligation to deliver Shares pursuant to any
         -----------
Options or Stock Purchase Rights granted under the Plan shall be subject to the
satisfaction of all applicable Federal, state and local income and employment
tax withholding requirements.

                                      -13-<PAGE>

                                                                    Exhibit 10.5

                                NETFLIX.COM, INC.

               AMENDED AND RESTATED STOCKHOLDERS' RIGHTS AGREEMENT

     THIS AMENDED AND RESTATED STOCKHOLDERS' RIGHTS AGREEMENT (this "Agreement")
is made as of July 10, 2001 by and among NetFlix.com, Inc., a Delaware
corporation (the "Company"), Reed Hastings and Marc Randolph (such individuals
collectively, the "Founders" and each a "Founder"), the holders of the Company's
Series A Preferred Stock (the "Series A Preferred"), the holders of the
Company's Series B Preferred Stock (the "Series B Preferred"), the holders of
the Company's Series C Preferred Stock (the "Series C Preferred"), the holders
of the Company's Series D Preferred Stock (the "Series D Preferred"), the
holders of the Company's Series E Preferred Stock (the "Series E Preferred"),
the holders of the Company's Series F Non-Voting Preferred Stock ("Series F
Preferred"), and the purchasers of warrants to purchase common stock of the
Company (the "Warrants") pursuant to the Note and Warrant Purchase Agreement
dated as of July 10, 2001 by and among the Company and certain stockholders of
the Company (the "Purchase Agreement"). The holders of the Series A Preferred,
Series B Preferred, Series C Preferred, Series D Preferred, Series E Preferred
and Series F Preferred shall be referred to hereinafter individually as an
"Existing Holder" and collectively as the "Existing Holders." The purchasers of
the Warrants shall be referred to hereinafter individually as a "Purchaser" and
collectively as the "Purchasers."

                                    RECITALS

     A.   The Company has granted the Existing Holders registration and certain
other rights under the Amended and Restated Stockholders' Rights Agreement dated
as of February 22, 2001 (the "Prior Agreement").

     B.   As a condition of entering into the Purchase Agreement, the Purchasers
have requested that the Company extend to them registration and certain other
rights with respect to the Warrants as set forth below, and the Existing Holders
are willing to amend the rights given to them pursuant to the Prior Agreement by
replacing such rights in their entirety with the rights set forth in this
Agreement.

     C.   Following the date hereof, the Company may enter into one or more
revenue sharing agreements for the license of DVDs to the Company and other
strategic business relationships, pursuant to which the Company may issue equity
securities of the Company to the other parties (the "Strategic Parties") to such
agreements and/or relationships.

     D.   Upon the determination of the Board of Directors of the Company, such
Strategic Parties may be added as parties to this Agreement for purposes of
receiving registration and certain other rights with respect to such equity
securities.

<PAGE>

     NOW, THEREFORE, in consideration of the mutual promises, representations,
warranties, covenants and conditions set forth in this Agreement, the parties
mutually agree as follows:

     1.   General
          -------

          (a)  Amendment of Prior Agreement. Certain of the undersigned parties,
               ----------------------------
who constitute the requisite parties necessary to amend the Prior Agreement,
hereby agree that effective upon the date hereof, the Prior Agreement is null
and void and superseded in all respects by the rights and obligations set forth
in this Agreement, and any application of the rights of participation (including
any notice requirements) set forth in Section 17 of the Prior Agreement as to
the issuance of the Warrants under the Purchase Agreement(s) is hereby waived.

          (b)  Certain Definitions. As used in this Agreement, the following
               -------------------
terms shall have the following respective meanings:

               "Commission" shall mean the Securities and Exchange Commission or
any successor agency.

               "Common Stock" shall mean the Common Stock of the Company.

               "Family Member" shall have the meaning ascribed to it in Section
15 hereof.

               "Form S-3" means Form S-3 under the Securities Act as in effect
on the date hereof or any successor registration form under the Securities Act
subsequently adopted by the Commission which permits inclusion or incorporation
of substantial information by reference to other documents filed by the Company
with the Commission.

               "Holder" shall mean any person owning of record Registrable
Securities or any transferee of Registrable Securities who, pursuant to Section
15 below, is entitled to registration rights hereunder.

               "Preferred Holder" shall mean any Holder owning of record shares
of Series A Preferred, Series B Preferred, Series C Preferred, Series D
Preferred, Series E Preferred or Series E-1 Preferred.

               "Restricted Securities" shall have the meaning ascribed to it in
Section 3 hereof.

               "Registrable Securities" shall mean (i) shares of the Common
Stock issued or issuable upon the conversion of the Shares, including Shares
issuable or issued upon exercise of the Warrants; and (ii) Common Stock issued
as (or issuable upon conversion or exercise of any warrant, right or other
security which is issued as) a dividend or other distribution with respect to,
or in exchange for or in replacement of, securities described in clause (i)
above. Notwithstanding the foregoing, Registrable Securities shall not include
any securities sold by a person to the public either pursuant to a registration
statement or Rule 144 or sold in a private transaction in which the transferor's
rights under this Agreement are not assigned.

                                      -2-

<PAGE>

     The terms "register," "registered" and "registration" refer to a
registration effected by preparing and filing a registration statement in
compliance with the Securities Act, and the declaration or ordering of the
effectiveness of such registration statement.

               "Registration Expenses" shall mean all reasonable out-of-pocket
expenses incurred by the Company in complying with Sections 5, 6 and 9 hereof,
including, without limitation, the legal fees of one special counsel to the
Holders, and all registration, qualification and filing fees, printing expenses,
escrow fees, fees and disbursements of counsel for the Company, blue sky fees
and expenses, accounting fees of the Company, and the expense of any special
audits incident to or required by any such registration.

               "Sale of the Company" shall mean when the Company shall sell,
convey or otherwise dispose of all or substantially all of its property or
business or merge into or consolidate with any other corporation (other than a
wholly-owned subsidiary corporation) or effect any other transaction or series
of related transactions in which more than fifty (50%) of the voting power of
the Company is disposed of.

               "Securities Act" shall mean the Securities Act of 1933, as
amended.

               "Selling Expenses" shall mean all underwriting discounts, selling
commissions and stock transfer taxes applicable to the securities registered by
the Holders as well as fees and expenses of any special counsel in addition to
the one special counsel included in Registration Expenses, if any, to the
Holders.

               "Shares" shall mean shares of the Company's Series A Preferred,
Series B Preferred, Series C Preferred, Series D Preferred, Series E Preferred
and Series F Preferred, shares of the Company's Series E-1 Preferred Stock
("Series E-1 Preferred") issuable upon conversion of the Series E Preferred,
shares of Common Stock issuable upon exercise of the Warrants and shares of
capital stock of the Company issued or issuable to Strategic Parties.

     2.   Restrictions on Transferability. The Restricted Securities shall not
          -------------------------------
be transferable except upon the conditions specified in this Agreement, which
conditions are intended, among other things, to ensure compliance with the
provisions of the Securities Act and other provisions, contained herein. Each
Holder of Restricted Securities will cause any proposed transferee of the
Restricted Securities held by such Holder to agree in writing to take and hold
such Restricted Securities subject to the provisions and upon the conditions
specified in this Agreement and to be bound by this Agreement in the same manner
as the transferring Holder. Without limiting the foregoing, a condition to any
valid transfer of any Restricted Securities shall be the addition of the
transferee to this Agreement and the execution by such transferee of a signature
page hereto.

     3.   Restrictive Legend. Each certificate representing (i) Shares or (ii)
          ------------------
Registrable Securities (any such securities listed in the preceding subsections
(i) or (ii), "Restricted Securities"), shall (unless otherwise permitted by the
provisions of Section 4 below) be stamped or otherwise imprinted with a legend
in the following form (in addition to any legend required under applicable state
securities laws or the Purchase Agreement):

                                      -3-

<PAGE>

     THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE BEEN ACQUIRED FOR
     INVESTMENT AND HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933,
     AS AMENDED (THE "SECURITIES ACT"). THESE SHARES MAY NOT BE SOLD OR
     TRANSFERRED IN THE ABSENCE OF SUCH REGISTRATION OR AN EXEMPTION THEREFROM
     UNDER THE SECURITIES ACT. COPIES OF THE AGREEMENTS COVERING THE PURCHASE OF
     THESE SHARES AND RESTRICTING THEIR TRANSFER MAY BE OBTAINED AT NO COST BY
     WRITTEN REQUEST MADE BY THE HOLDER OF RECORD OF THIS CERTIFICATE TO THE
     SECRETARY OF THE CORPORATION AT THE PRINCIPAL EXECUTIVE OFFICES OF THE
     CORPORATION.

     4.   Notice of Proposed Transfers. The Holder of each certificate
          ----------------------------
representing Restricted Securities by acceptance thereof agrees to comply in all
respects with the provisions of this Section 4. Prior to any proposed transfer
of any Restricted Securities, unless there is in effect a registration statement
under the Securities Act covering the proposed transfer, the Holder thereof
shall give written notice to the Company of such Holder's intention to effect
such transfer. Each such notice shall describe the manner and circumstances of
the proposed transfer in sufficient detail, and shall, if the Company so
requests, be accompanied (except in transactions in compliance with Rule 144) by
an unqualified written opinion of legal counsel who shall be reasonably
satisfactory to the Company, addressed to the Company and reasonably
satisfactory in form and substance to the Company's counsel, to the effect that
the proposed transfer of the Restricted Securities may be effected without
registration under the Securities Act, provided, however, that no opinion need
                                       --------  -------
be obtained with respect to a transfer to (A) a partner or member, active or
retired, of a Holder of Restricted Securities, (B) the estate of any such
partner, (C) an "affiliate" of a Holder of Restricted Securities as that term is
defined in Rule 405 promulgated by the Commission under the Securities Act (an
"Affiliate"), or (D) the spouse, children, grandchildren or spouse of such
children or grandchildren of any Holder or to trusts for the benefit of any
Holder or such persons, if the transferee agrees to be subject to the terms
hereof. Notwithstanding the foregoing, any transferee receiving shares that (A)
have been registered under the Securities Act or (B) are resaleable under Rule
144 shall not be required to agree in writing to be subject to the terms of this
Section 4. Each certificate evidencing the Restricted Securities transferred as
above provided shall bear the appropriate restrictive legend set forth in 3
above, except that such certificate shall not bear such restrictive legend if in
the opinion of counsel for the Company such legend is not required in order to
establish compliance with any provisions of the Securities Act.

     5.   Requested Registration.
          ----------------------

          (a)  Request for Registration. If at any time beginning the earlier of
               ------------------------
(i) June 12, 2004 or (ii) six (6) months after the effective date of the first
firm commitment underwritten public offering of equity securities of the Company
to the general public (an "IPO"), the Company shall receive from any Holder or
group of Holders holding more than fifty percent (50%) of the Registrable
Securities then outstanding (any such holder, or group of holders, the
"Initiating Holders") a written request that the Company affect any
registration, qualification or compliance with respect to Registrable Securities
having a reasonably anticipated aggregate offering price to the

                                      -4-

<PAGE>

public, before deduction of underwriter discounts and commissions, of at least
$20,000,000, the Company will:

               (x)  within ten (10) days of receipt thereof, give written notice
of the proposed registration, qualification or compliance to all other Holders
who are not Initiating Holders; and

               (y)  as soon as practicable and in any event within sixty (60)
days of the receipt of such request, use its reasonable efforts to affect such
registration, qualification or compliance (including, without limitation, the
execution of an undertaking to file post-effective amendments, appropriate
qualification under applicable blue sky or other state securities laws and
appropriate compliance with applicable regulations issued under the Securities
Act and any other governmental requirements or regulations) as may be so
requested and as would permit or facilitate the sale and distribution of all or
such portion of such Registrable Securities as are specified in such request,
together with all or such portion of the Registrable Securities of any Holder(s)
joining in such request as are specified in a written request received by the
Company within thirty (30) days after the date of such written notice from the
Company;

          Provided, however, that the Company shall not be obligated to take any
action to affect any such registration, qualification or compliance pursuant to
this Section 5:

                    (A)  In any particular jurisdiction in which the Company
would be required to execute a general consent to service of process in
affecting such registration, qualification or compliance unless the Company is
already subject to service in such jurisdiction and except as may be required by
the Securities Act;

                    (B)  After the Company has effected two (2) such
registrations pursuant to this Section 5(a), such registrations have been
declared or ordered effective and the securities offered pursuant to such
registrations have been sold; or

                    (C)  During the period starting with the date sixty (60)
days prior to the Company's estimated date of filing of, and ending on the date
three (3) months immediately following the effective date of, any registration
statement pertaining to securities of the Company (other than a registration
statement relating to the sale of the Company's securities in connection with a
Rule 145 transaction, an employee benefit plan or the IPO), provided that the
Company is actively employing in good faith all reasonable efforts to cause such
registration statement to become effective;

          Subject to the foregoing clauses (A) through (C), the Company shall
file a registration statement covering the Registrable Securities so requested
to be registered as soon as practicable after receipt of the request or requests
of the Initiating Holders. If, however, the Company shall furnish to the
Initiating Holders a certificate signed by the Chief Executive Officer or
President of the Company stating that, in the good faith judgment of the Board
of Directors of the Company (the "Board of Directors"), it would be seriously
detrimental to the Company and its stockholders for such registration statement
to be filed and it is therefore advisable to defer the filing of such

                                      -5-

<PAGE>

registration statement, the Company shall have the right to defer such filing
for a period of not more than ninety (90) days after receipt of the request of
the Initiating Holders, provided, however, that the Company may not utilize this
right more than once in any twelve (12) month period.

          (b)  Underwriting. If the Initiating Holders intend to distribute the
               ------------
Registrable Securities covered by their request by means of an underwriting,
they shall so advise the Company as a part of their request made pursuant to
Section 5(a) and the Company shall include such information in the written
notice referred to in Section 5(a)(x). The right of any Holder to registration
pursuant to Section 5 shall be conditioned upon such Holder's participation in
such underwriting and the inclusion of such Holder's Registrable Securities in
the underwriting to the extent requested and to the extent provided herein.

     The Company shall (together with all Holders proposing to distribute their
securities through such underwriting) enter into an underwriting agreement in
customary form with the managing underwriter which managing underwriter shall be
selected by the Company. Upon the request of such underwriter, the Company
agrees to provide all necessary cooperation in connection with such underwriting
including participation in meetings, due diligence sessions, road shows, the
preparation of prospectuses and similar documents, and the preparation and
delivery of customary certificates or documents. Notwithstanding any other
provision of this Section 5, if the managing underwriter advises the Initiating
Holders in writing that marketing factors require a limitation of the number of
shares to be underwritten, then, subject to the provisions of Section 5(a), the
Company shall so advise all Holders and the number of shares of Registrable
Securities that may be included in the registration and underwriting shall be
allocated among all Holders requesting inclusion in the following priority: (i)
the Common Stock (other than shares as to which any person holds contractual
rights to inclusion) held by all persons other than the Holders shall first be
excluded from such registration and underwriting to the extent required; and
(ii) if a limitation of the number of shares to be included in such registration
and underwriting is still required, such limitation shall be allocated among the
Holders (including the Initiating Holders), in proportion, as nearly as
practicable, to the respective amounts of securities contractually entitled to
inclusion (determined without regard to any requirement of a request to be
included in such registration) in such registration held by all such Holders at
the time of filing the registration statement. No Registrable Securities
excluded from the underwriting by reason of the managing underwriter's marketing
limitation shall be included in such registration.

     If any Holder proposing to participate in an underwriting pursuant to this
Section 5(b) disapproves of the terms of such underwriting, such Holder may
elect to withdraw therefrom by written notice to the Company, the managing
underwriter and the Initiating Holders. The Registrable Securities and/or other
securities so withdrawn shall also be withdrawn from registration; provided,
however, that if by the withdrawal of such Registrable Securities a greater
number of Registrable Securities held by other Holders may be included in such
registration (up to the maximum of any limitation imposed by the underwriters),
then the Company shall offer to all Holders who have included Registrable
Securities in the registration the right to include additional Registrable
Securities in the same proportion used in determining the underwriter limitation
in this Section 5(b). If the registration does not become effective due to the
withdrawal of Registrable Securities, then either (1) the Holders requesting
registration shall reimburse the Company for expenses incurred in

                                       -6-

<PAGE>

complying with the request or (2) the aborted registration shall be treated as
affected for purposes of Section 5(a)(B) and Section 9.

     6.   Company Registration.
          --------------------

          (a)  Notice of Registration. If the Company shall determine to
               ----------------------
register any of its securities, either for its own account or the account of a
security holder or holders exercising their respective demand registration
rights, other than (i) a registration relating to employee benefit plans or,
(ii) a registration relating solely to a Commission Rule 145 transaction, the
Company will:

               (i)  promptly give to each Holder written notice thereof; and

               (ii) include in such registration (and any related qualification
under blue sky laws or other compliance), and in any underwriting involved
therein, all the Registrable Securities specified in a written request or
requests, made within thirty (30) days after receipt of such written notice from
the Company, by any Holder, except as set forth in Section 6(b) below.

          (b)  Underwriting. If the registration of which the Company gives
               ------------
notice is for a registered public offering involving an underwriting, the
Company shall so advise the Holders as a part of the written notice given
pursuant to Section 6(a)(i). In such event the right of any Holder to
registration pursuant to Section 6 shall be conditioned upon such Holder's
participation in such underwriting and the inclusion of such Holder's
Registrable Securities in the underwriting to the extent provided herein. All
Holders proposing to distribute their securities through such underwriting shall
(together with the Company and other holders distributing their securities
through such underwriting) enter into an underwriting agreement in customary
form with the underwriter or underwriters selected for such underwriting by the
Company. Notwithstanding any other provision of this Section 6, if the managing
underwriter advises the Company in writing that marketing factors require a
limitation of the number of shares to be underwritten, then the managing
underwriter may limit the number of Registrable Securities to be included in the
registration and underwriting by reducing the number of Registrable Securities
included on behalf of the Holders, on a pro-rata basis (or in such other
proportions as shall mutually be agreed upon by such Holders), based on the
total number of Registrable Securities entitled to registration held by each
Holder, but in no event shall the amount of securities of the Holders included
in the offering be reduced below ten percent (10%) of the total amount of
securities included in such offering, unless such offering is the initial public
offering of the Company, in which case the securities of the Holders can be
excluded in their entirety; provided, however, that any such limitation or
"cutback" shall be first applied to all shares proposed to be sold in such
offering other than for the account of the Company which are not Registrable
Securities. The Company shall advise all Holders of Registrable Securities which
would otherwise be registered and underwritten pursuant hereto of any such
limitations. If any Holder disapproves of the terms of any such underwriting, he
may elect to withdraw therefrom by written notice to the Company and the
underwriter. Any Registrable Securities excluded or withdrawn from such
underwriting shall not be included in such registration.

     7.   Expenses of Registration. All Registration Expenses incurred in
          ------------------------
connection with any registration, qualification or compliance pursuant to
Sections 5, 6 and 9 shall be borne by the

                                       -7-

<PAGE>

Company. All Selling Expenses relating to securities registered by the Holders
shall be borne by the Holders of such securities pro rata on the basis of the
number of shares so registered.

     8.   Registration Procedures. In the case of each registration,
          -----------------------
qualification or compliance effected by the Company pursuant to this Agreement,
the Company will keep each Holder advised in writing as to the initiation of
each registration, qualification and compliance and as to the completion
thereof. At its expense the Company will:

          (a)  Prepare and file with the Commission a registration statement
with respect to such securities and use its reasonable efforts to cause such
registration statement to become and remain effective for at least one hundred
twenty (120) days or until the distribution described in the registration
statement has been completed; provided, however, that such one hundred twenty
(120) day period shall be extended for a period of time equal to the period the
Holder refrains from selling any securities included in such registration at the
request of an underwriter of Common Stock (or other securities) of the Company;

          (b)  Prepare and file with the Commission such amendments and
supplements to such registration statement and the prospectus used in connection
with such registration statement as may be necessary to comply with the
provisions of the Securities Act with respect to the disposition of all
securities covered by such registration statement;

          (c)  Furnish to the Holders participating in such registration and to
the underwriters of the securities being registered such reasonable number of
copies of the registration statement, preliminary prospectus, final prospectus
and such other documents as such underwriters may reasonably request in order to
facilitate the public offering of such securities;

          (d)  Use its reasonable efforts to register and qualify the securities
covered by such registration statement under such other securities or blue sky
laws of such jurisdictions as shall be reasonably requested by the Holders;
provided that the Company shall not be required in connection therewith or as a
condition thereto to qualify to do business or to file a general consent to
service of process in any such states or jurisdictions, unless the Company is
already subject to service in such jurisdiction and except as may be required by
the Securities Act;

          (e)  In the event of any underwritten public offering, enter into and
perform its obligations under an underwriting agreement, in usual and customary
form, with the managing underwriter of such offering; provided that each Holder
participating in such underwriting shall also enter into and perform its
obligations under such underwriting agreement;

          (f)  Notify each Holder of Registrable Securities covered by such
registration statement at any time when a prospectus relating thereto is
required to be delivered under the Securities Act of the happening of any event
known to the Company as a result of which the prospectus included in such
registration statement, as then in effect, includes an untrue statement of
material fact or omits to state a material fact required to be stated therein or
necessary to make the statements therein not misleading in the light of the
circumstances then existing;

                                       -8-

<PAGE>

          (g)  Cause such Registrable Securities registered pursuant hereunder
to be listed on each securities exchange on which similar securities issued by
the Company are then listed; and

          (h)  Provide a transfer agent and registrar for all Registrable
Securities registered pursuant hereunder and a CUSIP number for all such
Registrable Securities, in each case not later than the effective date of such
registration.

          (i)  Use its best efforts to furnish, at the request of any Holder
requesting registration of Registrable Securities pursuant to this Agreement, on
the date that such Registrable Securities are delivered to the underwriters for
sale in connection with a registration pursuant to this Agreement, if such
securities are being sold through underwriters, or, if such securities are not
being sold through underwriters, on the date that the registration statement
with respect to such securities becomes effective, (i) an opinion, dated such
date, of the counsel representing the Company for the purposes of such
registration, in form and substance as is customarily given to underwriters in
an underwritten public offering, addressed to the underwriters, if any, and the
Holders requesting registration of Registrable Securities and (ii) a letter
dated such date, from the independent certified public accountants of the
Company, in form and substance as is customarily given by independent certified
public accountants to underwriters in an underwritten public offering, addressed
to the underwriters, if any, and to the Holders requesting registration of
Registrable Securities.

     9.   Registration on Form S-3. In addition to the rights set forth in
          ------------------------
Section 5, if the Holders request in writing that the Company file a
registration statement on Form S-3 (or any successor form thereto) for a public
offering of shares of Registrable Securities the reasonably anticipated
aggregate price to the public of which is at least two million dollars
($2,000,000), and the Company is a registrant entitled to use Form S-3 to
register securities for such an offering, the Company shall use its reasonable
efforts to cause such shares to be registered for the offering on such form (or
any successor thereto). The Company will promptly give written notice of the
request for the proposed registration to all other Holders and include all
Registrable Securities of any Holder or Holders joining in such request as are
specified in a written request received by the Company within thirty (30) days
after the date of such written notice from the Company. The substantive
provisions of Section 5(b) shall be applicable to each registration initiated
under this Section 9. Notwithstanding Section 5(a)(B), the Holders shall be
entitled to four (4) registrations on Form S-3, but not more than two (2) in any
twelve month period.

     10.  Termination of Registration Rights. Except as provided elsewhere in
          ----------------------------------
this Agreement, the registration rights granted pursuant to this Agreement shall
terminate (i) as to all Holders on the fifth anniversary of the closing of the
IPO and (ii) as to any Holder, at such time as such Holder is able to sell all
of its Registrable Securities under Rule 144 in a three (3) month period or such
Holder is able to sell all Registrable Securities held by it pursuant to Rule
144(k) promulgated under the Securities Act.

     11.  Indemnification.
          ---------------

          (a)  The Company will indemnify each Holder, each of its officers,
directors, partners and members and such Holder's legal counsel and independent
accountants, and each person

                                       -9-

<PAGE>

controlling such Holder within the meaning of Section 15 of the Securities Act,
with respect to which registration, qualification or compliance has been
affected pursuant to this Agreement, and each underwriter, if any, and each
person who controls any underwriter within the meaning of Section 15 of the
Securities Act, against all expenses, claims, losses, damages and liabilities
(or actions in respect thereof), including any of the foregoing incurred in
settlement of any litigation, arising out of or based on any untrue statement
(or alleged untrue statement) of a material fact contained in any registration
statement, prospectus, offering circular or other document, or any amendment or
supplement thereto, incident to any such registration, qualification or
compliance affected pursuant to this Agreement, or based on any omission (or
alleged omission) to state therein a material fact required to be stated therein
or necessary to make the statements therein, not misleading, or any violation by
the Company of any rule or regulation promulgated under the Securities Act
applicable to the Company and relating to action or inaction required of the
Company in connection with any such registration, qualification or compliance,
and will reimburse each such Holder, each of its officers, directors, partners
and members and such Holder's legal counsel and independent accountants, and
each person controlling such Holder, each such underwriter and each person who
controls any such underwriter, for any legal and any other expenses reasonably
incurred in connection with investigating, preparing or defending any such
claim, loss, damage, liability or action, provided that the Company will not be
liable in any such case to the extent that any such claim, loss, damage,
liability or expense arises out of or is based on any untrue statement or
omission or alleged untrue statement or omission contained in any registration
statement, prospectus, offering circular or other document or any amendment or
supplement thereto, incident to any registration, qualification or compliance
affected pursuant to this Agreement, made in reliance upon and in conformity
with written information furnished to the Company by an instrument duly executed
by such Holder or underwriter and stated to be specifically for use therein.

          (b)  Each Holder will, if Registrable Securities held by such Holder
are included in the securities as to which such registration, qualification or
compliance is being effected, severally indemnify the Company, each of its
directors and officers and its legal counsel and independent accountants, each
underwriter, if any, of the Company's securities covered by such a registration
statement, each person who controls the Company or such underwriter within the
meaning of Section 15 of the Securities Act, and each other such Holder, each of
its officers and directors and each person controlling such Holder within the
meaning of Section 15 of the Securities Act, against all claims, losses, damages
and liabilities (or actions in respect thereof) arising out of or based on any
untrue statement (or alleged untrue statement) of a material fact contained in
any such registration statement, prospectus, offering circular or other
document, or any omission (or alleged omission) to state therein a material fact
required to be stated therein or necessary to make the statements therein not
misleading, and will reimburse the Company, such Holders, such directors,
officers, legal counsel, independent accountants, underwriters or control
persons for any legal or any other expenses reasonably incurred in connection
with investigating or defending any such claim, loss, damage, liability or
action, in each case to the extent, but only to the extent, that such untrue
statement (or alleged untrue statement) or omission (or alleged omission) is
made in such registration statement, prospectus, offering circular or other
document in reliance upon and in conformity with written information furnished
to the Company by an instrument duly executed by such Holder and stated to be
specifically for use therein; provided, however, that the obligations of any
such Holder

                                      -10-

<PAGE>

hereunder shall be limited to an amount equal to the gross proceeds before
expenses and commissions to such Holder of Registrable Securities sold as
contemplated herein.

          (c)  Each party entitled to indemnification under this Section 11 (the
"Indemnified Party") shall give notice to the party required to provide
indemnification (the "Indemnifying Party") promptly after such Indemnified Party
has actual knowledge of any claim as to which indemnity may be sought, and shall
permit the Indemnifying Party to assume the defense of any such claim or any
litigation resulting therefrom, provided that counsel for the Indemnifying
Party, who shall conduct the defense of such claim or litigation, shall be
approved by the Indemnified Party (whose approval shall not be unreasonably
withheld), and the Indemnified Party may participate in such defense at such
party's expense; provided, however, that the Indemnified Party (together with
all other Indemnified Parties that may be represented without conflict by one
counsel) shall have the right to retain one separate counsel, with the fees and
expenses to be paid by the Indemnifying Party, if representation of such
Indemnified Party by the counsel retained by the Indemnifying Party would be
inappropriate due to actual or potential differing interests between such
Indemnified Party and any other party represented by such counsel in such
proceeding; and provided further that the failure of any Indemnified Party to
give notice as provided herein shall not relieve the Indemnifying Party of its
obligations under this Agreement, except to the extent, but only to the extent,
that the Indemnifying Party's ability to defend against such claim or litigation
is impaired as a result of such failure to give notice. No Indemnifying Party,
in the defense of any such claim or litigation, shall, except with the consent
of each Indemnified Party, consent to entry of any judgment or enter into any
settlement which does not include as an unconditional term thereof the giving by
the claimant or plaintiff to such Indemnified Party of a release from all
liability in respect to such claim or litigation.

          (d)  If the indemnification provided for in paragraphs (a) and (b) of
this Section 11 is unavailable or insufficient to hold harmless an Indemnified
Party thereunder, then each Indemnifying Party thereunder shall contribute to
the account paid or payable by such Indemnified Party as a result of the losses,
claims, damages, costs, expenses, liabilities or actions referred to in
paragraphs (a) and (b) of this Section 11 in such proportion as is appropriate
to reflect the relative fault of the Indemnifying Party on the one hand and the
Indemnified Party on the other in connection with statements or omissions which
resulted in such losses, claims, damages or liabilities, as well as any other
relevant equitable considerations. The relative fault shall be determined by
reference to, among other things, whether the untrue or alleged untrue statement
of a material fact or the omission or alleged omission to state a material fact
relates to information supplied by the Indemnifying Party or the Indemnified
Party and the parties' relative intent, knowledge, access to information and
opportunity to correct or prevent such untrue statements or omission. The
parties hereto agree that it would not be just and equitable if contributions
pursuant to this paragraph (d) of Section 11 were to be determined by pro rata
or per capita allocation or by any other method of allocation which does not
take account of the equitable considerations referred to in the first sentence
of this paragraph (d) of Section 11. The amount paid by an Indemnified Party as
a result of the losses, claims, damages or liabilities referred to in the first
sentence of this paragraph (d) of Section 11 shall be deemed to include any
legal or other expenses reasonably incurred by such Indemnified Party in
connection with investigating or defending any action or claim which is the
subject of this paragraph (d) of

                                      -11-

<PAGE>

Section 11. Promptly after receipt by an Indemnified Party of notice of the
commencement of any action against such party in respect of which a claim for
contribution may be made against an Indemnifying Party under this paragraph (d)
of Section 11, such Indemnified Party shall notify the Indemnifying Party in
writing of the commencement thereof if the notice specified in paragraph (c) of
this Section 11 has not been given with respect to such action; provided that
the omission so to notify the Indemnifying Party shall not relieve the
Indemnifying Party from any liability which it may have to any Indemnified Party
otherwise under this paragraph (d) of Section 11, except to the extent that the
Indemnifying Party is actually prejudiced by such failure to give notice. The
parties hereto agree with each other and shall agree with the underwriters of
the Common Stock of the Company pursuant to the terms hereof, if requested by
such underwriters, that (a) the underwriters' portion of such contribution shall
not exceed the underwriting discount, commission and other compensation and (b)
except for the Company, the amount of such contribution shall not exceed an
amount equal to the proceeds received by such Indemnifying Party from the sale
of securities in the offering to which the losses, claims, damages or
liabilities of the indemnified parties relate. No person guilty of fraudulent
misrepresentation (within the meaning of Section 11(f) of the Securities Act)
shall be entitled to contribution from any person who was not guilty of such
fraudulent misrepresentation.

     12.  Lock-up Agreement. In consideration for the Company agreeing to its
          -----------------
obligations under this Agreement each Holder of Registrable Securities and each
transferee pursuant to Section 15 hereof agrees, in connection with the first
registration of the Company's securities, upon request of the underwriters
managing such underwritten offering of the Company's securities, not to sell,
make any short sale of, loan, grant any option for the purchase of, or otherwise
dispose of any Registrable Securities or other securities of the Company (other
than those included in the registration and securities acquired in open market
transactions on or after the effective date of such registration) without the
prior written consent of the Company or such underwriters, as the case may be,
for such period of time from the effective date of such registration as the
Company or the underwriters may specify, which period shall not exceed one
hundred eighty (180) days following the effective date of the IPO; provided,
however that (i) all directors, officers and 1% stockholders of the Company
agree to the same lockup and (ii) such agreement shall provide that any
discretionary waiver or termination of the restrictions of such agreements by
the Company or representatives of the underwriters shall apply to all persons
subject to such agreements pro rata based on the number of shares subject to
such agreements. Each Holder agrees that the Company may instruct its transfer
agent to place stop transfer notations in its records to enforce the provisions
of this Section 12.

     13.  Information by Holder. The Holder or Holders of Registrable Securities
          ---------------------
included in any registration shall furnish to the Company such information
regarding such Holder or Holders and the distribution proposed by such Holder or
Holders as the Company may request in writing and as shall be required in
connection with any registration, qualification or compliance referred to in
this Agreement.

     14.  Rule 144 Reporting. With a view to making available the benefits of
          ------------------
certain rules and regulations of the Commission which may at any time permit the
sale of the Restricted Securities to the public without registration, after such
time as a public market exists for the Common Stock of the Company, the Company
agrees to:

                                      -12-

<PAGE>

          (a)  Use its reasonable efforts to make and keep public information
available, as those terms are understood and defined in Rule 144 under the
Securities Act, at all times after the effective date of the IPO;

          (b) Use its reasonable efforts to then file with the Commission in a
timely manner all reports and other documents required of the Company under the
Securities Act and the Securities Exchange Act of 1934, as amended (at any time
after it has become subject to such reporting requirements); and

          (c)  Furnish to Holders of Registrable Securities forthwith upon
request, a written statement by the Company as to its compliance with the
reporting requirements of Rule 144 (at any time after ninety (90) days after the
effective date of the IPO, and of the Securities Act and the Securities Exchange
Act of 1934, as amended, (at any time after it has become subject to such
reporting requirements), a copy of the most recent annual or quarterly report of
the Company, and such other reports and documents of the Company as a Holder of
Registrable Securities may reasonably request in availing itself of any rule or
regulation of the Commission allowing such Holder to sell any such securities
without registration.

     15.  Transfer of Registration Rights. The right to cause the Company to
          -------------------------------
register securities granted hereunder may be assigned to a transferee or
assignee who is an affiliate (as that term is defined in Rule 405 promulgated by
the Commission under the Securities Act), or who acquires at least two hundred
thousand (200,000) shares of Series A Preferred, Series B Preferred, Series C
Preferred, Series D Preferred, Series E Preferred, Series E-1 Preferred, Series
F Preferred, or the Common Stock issued upon conversion thereof (adjusted for
stock splits, reverse stock splits or similar events after the date hereof), or
Warrants to purchase at least two hundred thousand (200,000) shares of Common
Stock (adjusted for stock splits, reverse stock splits or similar events after
the date hereof), provided that the Company is given written notice of such
assignment prior to such assignment. In addition, rights to cause the Company to
register securities may be freely assigned (a) to any constituent partner or
retired partner of a Holder, where such Holder is a partnership, to any member
or retired member of a Holder, where such Holder is a limited liability company,
(b) to any officer, director or principal shareholder thereof, where such Holder
is a corporation or (c) to the spouse, children, grandchildren or spouse of such
children or grandchildren of any Holder or to trusts for the benefit of any
Holder or such persons where the Holder is a natural person (each person or
entity in this subsection (c), a "Family Member").

     16.  Information Rights. The Company hereby covenants and agrees as
          ------------------
follows:

          (a)  Annual Financial Information. The Company will furnish to each
               ----------------------------
Holder who holds at least ten percent (10%) of the number of originally issued
shares of Series A Preferred, Series B Preferred, Series C Preferred, Series D
Preferred, Series E Preferred, Series E-1 Preferred or Series F Preferred
(adjusted for stock splits, reverse stock splits or similar events after the
date hereof), as the case may be, as soon as practicable after the end of each
fiscal year, and in any event within ninety (90) days thereafter, an income
statement for such fiscal year, a balance sheet of the Company and statement of
stockholder's equity as of the end of such year, and a statement of cash flows
for such year, such year-end financial reports to be in reasonable detail,
prepared in accordance

                                      -13-

<PAGE>

with generally accepted accounting principles ("GAAP"), and audited and
certified by an independent public accounting firm of nationally recognized
standing selected by the Company, and the Company's annual financial plan for
the upcoming fiscal year to be in reasonable detail and broken down on a monthly
basis.

          (b)  Monthly Financial Information. Upon written request, the Company
               -----------------------------
will deliver to each Holder who holds at least ten percent (10%) of the number
of originally issued shares of Series A Preferred, Series B Preferred, Series C
Preferred, Series D Preferred, Series E Preferred, Series E-1 Preferred or
Series F Preferred (adjusted for stock splits, reverse stock splits or similar
events after the date hereof), as the case may be, as soon as practicable after
the end of each month, and in any event within thirty (30) days thereafter, an
unaudited income statement and schedule as to the sources and applications of
funds and balance sheet and comparison to prior year results and budget for and
as of the end of such month.

          (c)  Assignment of Rights to Financial Information. The rights to
               ---------------------------------------------
receive information pursuant to this Section 16 may be assigned or otherwise
conveyed to any transferee of Shares.

          (d)  Termination of Information Rights. The information rights set
               ---------------------------------
forth in this Section 16 shall expire upon the earlier of (i) the IPO or (ii)
the date of a Sale of the Company.

     17.  Right to Maintain.
          -----------------

          (a)  In the event the Company desires to sell and issue any shares of,
or securities convertible into or exchangeable or exercisable for any shares of,
any class of its capital stock ("New Securities"), then the Company shall first
notify each Preferred Holder of the material terms of the proposed sale and
shall permit each such Preferred Holder to acquire, at the time of consummation
of such proposed issuance and sale and on such terms as are specified in the
Company's notice pursuant hereto, a certain number of the New Securities (such
right, the "Right to Maintain"). Each Preferred Holder shall have thirty (30)
days after the date of such notice to elect by notice to the Company to purchase
up to the number of such New Securities available to them pursuant to Section
17(b) below.

          (b)  The number of New Securities that each Preferred Holder may
acquire hereunder shall be determined by calculating such number as would result
in such Preferred Holder maintaining its voting rights in the Company following
such proposed issuance of New Securities, on an as-converted, outstanding
percentage basis, at the level held by it immediately prior to such issuance of
New Securities after giving effect to the anti-dilution protections, if any, set
forth in the Company's Certificate of Incorporation. In addition, each Preferred
Holder shall have a right of over-allotment such that if any Preferred Holder
fails to exercise its rights hereunder to purchase the maximum number of New
Securities which it is entitled to purchase pursuant to the preceding sentence,
the other Preferred Holders may purchase on a proportional basis (determined
with respect to the number of shares which the Preferred Holders are entitled to
purchase pursuant to the preceding sentence) such shortfall number of New
Securities by notice to the Company within the thirty (30) day period after the
date of the Company notice pursuant to Section 17(a) above.

                                      -14-

<PAGE>

          (c)  Notwithstanding anything in this Section 17, New Securities shall
not be deemed to include (and no Right to Maintain shall apply to the issuance
of) any securities issued or issuable (i) to employees, consultants or directors
of the Company pursuant to any employee benefit plan; (ii) to banks, building
developers or equipment lessors in connection with commercial credit
arrangements, equipment financings or similar transactions provided such
issuances are for other than primarily equity financing purposes and are
approved by the Board of Directors; (iii) in connection with any stock split,
dividend or distribution in respect of the Company's capital stock; (iv) in the
IPO; (v) upon conversion of the Shares; (vi) in connection with a Sale of the
Company, a business combination, a strategic partnership, a joint venture or a
similar transaction, approved and designated as such by the Board of Directors;
or (vii) to movie studios or other movie or DVD distributors, provided such
issuances are for other than primarily equity financing purposes and are
approved by the Board of Directors.

          (d)  The Right to Maintain for all Preferred Holders shall terminate
and be of no further force or effect upon the earlier of and with respect to (i)
the date of the IPO or (ii) the date of a Sale of the Company.

     18.  Co-Sale Rights. The sale or transfer of any Shares or Common Stock by
          --------------
either Founder to a purchaser other than any Family Member, shall be subject to
the Co-Sale Rights set forth in this Section 18 with respect to such sale or
transfer. The Co-Sale Rights shall not apply to the sale or transfer of Shares
or Common Stock by either of the Founders up to an aggregate of ten percent
(10%) of the aggregate holdings of such Founder immediately following the
closing of the transactions contemplated by the Purchase Agreement.

          (a)  Rights Granted. In the event that any Founder proposes to sell or
               --------------
otherwise transfer (a "Selling Founder") any Shares or Common Stock ("Founder
Shares") to a purchaser other than any Family Member (a "Proposed Founder
Sale"), the Selling Founder shall deliver to each Preferred Holder a written
notice (a "Founder Co-Sale Notice") stating: (i) his bona fide intention to sell
such Founder Shares; (ii) the name of each proposed buyer of such Founder Shares
(each a "Proposed Founder Buyer"); (iii) the number of Founder Shares to be
transferred to each Proposed Founder Buyer; and (iv) the bona fide cash price or
other consideration for which he proposes to transfer the Founder Shares. Each
Preferred Holder shall have the right, exercisable upon written notice to the
Selling Founder within twenty (20) days after receipt of a Founder Co-Sale
Notice, to participate in the Proposed Founder Sale pursuant to the specified
terms and conditions of such Proposed Founder Sale in the manner described
below.

          (b)  Participation. Each Preferred Holder may sell all or any part of
               -------------
that number of Shares (including Common Stock issuable upon conversion thereof),
equal to the product obtained by multiplying (i) the number of Founder Shares
specified in the Founder Co-Sale Notice by (ii) a fraction, the numerator of
which is the number of shares of Registrable Securities held by such Preferred
Holder immediately prior to the Proposed Founder Sale, and the denominator of
which is the total number of shares of Common Stock (including shares of Common
Stock issuable upon conversion of shares of Preferred Stock and upon exercise of
any option to purchase Common Stock) owned by the Selling Founder, and all of
the Preferred Holders in the aggregate on the date of the Founder Co-Sale
Notice.

                                      -15-

<PAGE>

          (c)  Delivery. Each Preferred Holder shall effect its participation in
               --------
the Proposed Founder Sale, if any, by delivering to the Selling Founder for
transfer to the Proposed Founder Buyer(s) one or more certificates, properly
endorsed for transfer, which represent the number of Shares (including shares of
Common Stock issuable upon conversion thereof) that such Preferred Holder elects
to sell pursuant to this Section 18.

          (d)  Price; Payment. The consideration for the Shares transferred to
               --------------
the Selling Founder pursuant to this Section 18 shall be equal to the per share
price specified in the Founder Co-Sale Notice or such higher price as the
Selling Founder may be paid for such shares. The Selling Founder shall, no later
than five (5) days after the closing of the Proposed Founder Sale, remit to each
participating Preferred Holder the consideration described in the preceding
sentence for the Shares transferred pursuant to this Section 18.

          (e)  Termination. The Co-Sale Rights set forth in this Section 18
               -----------
shall terminate and be of no further force or effect immediately upon the
closing of an IPO which results in aggregate gross proceeds to the Company equal
to or in excess of $20,000,000, prior to deduction of underwriting commissions
and offering expenses.

          (f)  If, from time to time during the term of this Agreement, there is
any consolidation or merger immediately following which stockholders of the
Company hold more than 50% of the voting equity securities of the surviving
corporation, then, in such event, any and all new, substituted or additional
securities to which any Founder is entitled by reason of his or her ownership of
the Founder Shares shall be immediately subject to the provisions of this
Agreement and be included in the term "Founder Shares" for all purposes of this
Agreement with the same force and effect as the Founder Shares presently subject
to this Agreement and with respect to which such securities were distributed.

          (g)  In the event a Founder sells any Founder Shares in contravention
of the Co-Sale Rights of a Preferred Holder under this Agreement (a "Prohibited
Transfer"), such Preferred Holder, in addition to such other remedies as may be
available at law, in equity or hereunder, shall have the put option provided in
Section 18(h) below, and such Founder shall be bound by the applicable
provisions of such put option.

          (h)  In the event of a Prohibited Transfer, such Preferred Holder
shall have the right to sell to the Founder who effected the Prohibited
Transfer, and, if such right is exercised, the Founder shall have the obligation
to purchase from such Preferred Holder, a number of Shares (including Common
Stock issuable upon conversion thereof) equal to the number of Shares (including
Common Stock issuable upon conversion thereof) such Preferred Holder would have
been entitled to transfer to the purchaser in the Prohibited Transfer pursuant
to the terms hereof. Such sale shall be made on the following terms and
conditions:

               (i)  The price per share at which the Shares (including Common
Stock issuable upon conversion thereof) are to be sold to the Founder shall be
equal to the price per share paid by the purchaser to the Founder in the
Prohibited Transfer.

                                      -16-

<PAGE>

               (ii)  Within twenty (20) days after the later of the dates on
which the Preferred Holder (i) received notice from the Founder of the
Prohibited Transfer or (ii) otherwise became aware of the Prohibited Transfer,
the Preferred Holder shall, if exercising the put option created hereby, deliver
to Founder the certificate(s), properly endorsed for transfer, which represent
the Shares (including shares of Common Stock issuable upon conversion thereof)
to be sold.

               (iii) The Founder shall, within ten (10) days of its receipt of
the certificate(s) for the Shares to be sold by a Preferred Holder pursuant to
this Section 18(h), pay the aggregate purchase price therefor by certified check
or bank draft or by wire transfer made payable to the order of such Preferred
Holder.

               (iv)  NOTWITHSTANDING THE FOREGOING, ANY ATTEMPT TO TRANSFER
SHARES OF THE COMPANY IN VIOLATION OF SECTION 18 HEREOF SHALL BE DEEMED NULL AND
VOID AND THE COMPANY AGREES IT WILL NOT EFFECT SUCH A TRANSFER NOR WILL IT TREAT
ANY ALLEGED TRANSFEREE AS THE HOLDER OF SUCH SHARES WITHOUT THE WRITTEN CONSENT
OF A MAJORITY IN INTEREST OF THE PREFERRED HOLDERS. THE COMPANY AND THE FOUNDERS
AGREE THAT ANY AND ALL CERTIFICATES REPRESENTING ANY FOUNDER SHARES HELD FROM
TIME TO TIME DURING THE TERM OF THIS AGREEMENT SHALL BEAR A LEGEND REFERRING TO
THE RESTRICTIONS IMPOSED BY THIS AGREEMENT.

               (v)   Each Founder agrees that the Company may instruct its
transfer agent to impose transfer restrictions on the Founder Shares represented
by certificates bearing the legend referred to in Section 18(h)(iv) to enforce
the provisions of this Agreement. The legend shall be removed upon termination
of the Co-Sale Rights herein.

     19.  Governing Law. This Agreement and the legal relations between the
          -------------
parties arising hereunder shall be governed by and interpreted in accordance
with the laws of the State of California. The parties hereto agree to submit to
the exclusive jurisdiction and venue of the United States District Court for the
Northern District of California with respect to the breach or interpretation of
this Agreement or the enforcement of any and all rights, duties, liabilities,
obligations, powers, and other relations between the parties arising under this
Agreement.

     20.  Entire Agreement. This Agreement constitutes the full and entire
          ----------------
understanding and agreement between the parties regarding rights to
registration. Except as otherwise expressly provided herein, the provisions
hereof shall inure to the benefit of, and be binding upon, the successors,
assigns, heirs, executors and administrators of the parties hereto.

     21.  Notices, etc. All notices and other communications required or
          ------------
permitted hereunder shall be in writing and shall be deemed effectively given
upon delivery to the party to be notified in person or by courier service, by
facsimile upon proper confirmation of receipt, or five (5) days after deposit
with the United States mail, by registered or certified mail, postage prepaid,
addressed (a) if to a Holder, to such holder's address or addresses set forth
below or at such other address as such holder shall have furnished to the
Company in writing, (b) if to any other holder of any Registrable Securities, to
such address as such holder shall have furnished the Company in writing, or,
until any

                                      -17-

<PAGE>

such holder so furnishes an address to the Company, then to the address of the
last holder of such securities who has so furnished an address to the Company,
or (c) if to the Company, to its address set forth below, to the attention of
the Corporate Secretary, or at such other address as the Company shall have
furnished to the Holders.

     22.  Counterparts. This Agreement may be executed in any number of
          ------------
counterparts, each of which may be executed by less than all of the parties
hereto, each of which shall be enforceable against the parties actually
executing such counterparts, and all of which together shall constitute one and
the same instrument.

     23.  Amendment. Any provision of this Agreement may be amended, waived or
          ---------
modified only upon the written consent of each of the following (i) the Company;
and (ii) the holders of 50% or more of the Registrable Securities. Any amendment
or waiver effected in accordance with this Section 23 shall be binding upon each
Holder, the Founders and the Company; provided, however, that with respect to
the amendment of any provision hereunder that solely affects the rights of a
specific class of stockholders, only the consent of the Company and the holders
of not less than a majority of the then outstanding shares of such class or
group, as the case may be, shall be required to amend such provision. Any Holder
may waive any of his or her rights or the Company's obligations hereunder
without obtaining the consent of any other person. Notwithstanding anything in
this Agreement to the contrary, Strategic Parties may be added as parties to
this Agreement upon the approval of the Board of Directors of the Company,
including the approval of a majority of the directors elected by the holders of
the Company's Series B Preferred, Series C Preferred and Series D Preferred, and
without the approval of the other parties hereto in connection with the purchase
by such Strategic Parties of equity securities of the Company, and each such
addition will be evidenced by Strategic Parties' execution of a signature page
hereto.

     24.  Successors and Assigns. Except as otherwise provided herein, the
          ----------------------
provisions hereof shall inure to the benefit of, and be binding upon, the
successors, assigns, heirs, executors and administrators of the parties hereto.

     25.  Severability. In the event that any provision of this Agreement
          ------------
becomes or is declared by a court of competent jurisdiction to be illegal,
unenforceable or void, this Agreement shall continue in full force and effect
without said provision; provided that no such severability shall be effective if
it materially changes the economic benefit of this Agreement to any party.

     26.  Aggregation of Stock. All shares of Registrable Securities held or
          --------------------
acquired by affiliated entities or affiliated persons shall be aggregated
together for the purpose of determining the availability of any rights under
this Agreement.

                                      -18-

<PAGE>

     IN WITNESS WHEREOF, the undersigned have executed this Amended and Restated
Stockholders' Rights Agreement as of the date set forth above.

"COMPANY"                                    "FOUNDERS"

NETFLIX.COM, INC.
a Delaware Corporation

By: /s/   W. Barry McCarthy, Jr.              /s/ Reed Hastings
   -----------------------------------       -----------------------------------
   Name:  W. Barry McCarthy, Jr.             Reed Hastings
   Title:  CFO
                                              /s/ Marc Randolph
                                             -----------------------------------
                                             Marc Randolph

"EXISTING HOLDERS"

STEPHEN J. KAHN and KAREN B. HENKEN,
tees KAHN/HENKEN T/A dtd 8/29/95

By:  /s/ Stephen J. Kahn                      /s/ Muriel Randolph
    ----------------------------------       -----------------------------------
    Name: Stephen J. Kahn                    Muriel Randolph
    Title: Trustee

Steven J. Rosston and Louisa R.H. La Farge,   /s/ Randolph B. Randolph
Community Property                           -----------------------------------
                                             Randolph B. Randolph

By:  /s/ Stephen J. Rosston                   /s/ Richard Schell
    ----------------------------------       -----------------------------------
                                             Richard Schell

Name: Stephen J. Rosston
      --------------------------------

Title: _______________________________

WS Investment Company 97B

By:  /s/ [ILLEGIBLE]
    ----------------------------------

Name: ________________________________

Title: _______________________________

     [Signature Page to Amended and Restated Stockholders' Rights Agreement]

<PAGE>

WS Investment Company 98A

By: /s/ [ILLEGIBLE]
    --------------------------------         ___________________________________
    Name:                                    Christopher McLeod and Jessica Abbe
    Title:

                                             ___________________________________
                                             Don Shalvey

John Mark Box, Trustee of the MARKBOX
LIVING TRUST U/A dated December 5, 1995,
as amended

By:                                           /s/ Joe Wagner
    --------------------------------         -----------------------------------
    Name:                                    Joe Wagner
    Title:

                                              /s/ Noah Salzman
                                             -----------------------------------
                                             Noah Salzman

____________________________________         ___________________________________
Poonam Dayal                                 Peter C. Gotcher

------------------------------------
Atma Daya

/s/ Joan Hastings
------------------------------------
Joan Hastings

/s/ Wil Hastings
------------------------------------
Wil Hastings

/s/ Joan and Wil Hastings
------------------------------------
Joan and Wil Hastings

Hastings 1996 Irrevocable Trust

By: /s/ Joan Hastings
    --------------------------------
    Name: Joan Hastings
    Title: Trustee

    [Signature Page to Amended and Restated Stockholders' Rights Agreement]

<PAGE>

Foundation Capital II, L.P.

By:   Foundation Capital Management II, LLC
Its:  Manager

By:   /s/ [ILLEGIBLE]
      ---------------------------------------
      Name:
      Title:

Foundation Capital II Entrepreneurs Fund, LLC

By:   Foundation Capital Management II, LLC
Its:  Manager

By:   /s/ [ILLEGIBLE]
      ---------------------------------------
      Name:
      Title:

Foundation Capital II Principals Fund, LLC

By:   Foundation Capital Management II, LLC
Its:  Manager

By:   /s/ [ILLEGIBLE]
      ---------------------------------------
      Name:
      Title:

TCV II, V.O.F.
a Netherlands Antilles General Partnership

By:   Technology Crossover Management II, L.L.C.
Its:  Investment General Partner

By:    /s/ Carla S. Newell
      ---------------------------------------
      Name:    Carla S. Newell
      Title:   Attorney-In-Fact

    [Signature Page to Amended and Restated Stockholders' Rights Agreement]

<PAGE>

Technology Crossover Ventures II, L.P.
a Delaware Limited Partnership

By:  Technology Crossover Management II, L.L.C.
Its: General Partner

By:  /s/ Carla S. Newell
     ----------------------------------------
     Name: Carla S. Newell
     Title: Attorney-In-Fact

TCV II (Q), L.P.
a Delaware Limited Partnership

By: Technology Crossover Management II, L.L.C.
Its: General Partner

By:  /s/ Carla S. Newell
     ----------------------------------------
     Name: Carla S. Newell
     Title: Attorney-In-Fact

TCV II Strategic Partners, L.P.
a Delaware Limited Partnership

By: Technology Crossover Management II, L.L.C.
Its: General Partner

By:  /s/ Carla S. Newell
     ----------------------------------------
     Name: Carla S. Newell
     Title: Attorney-In-Fact

Technology Crossover Ventures II, L.P.
a Netherlands Antilles General Partnership

By:  Technology Crossover Management II, L.L.C.
Its: Investment General Partner

By:  /s/ Carla S. Newell
     ----------------------------------------
     Name: Carla S. Newell
     Title: Attorney-In-Fact

     [Signature Page to Amended and Restated Stockholders' Rights Agreement]

<PAGE>

TCV IV Strategic Partners, L.P.
TCV IV, L.P.
a Delaware Limited Partnership
By:  Technology Crossover Management IV, L.L.C.,
Its: General Partner

By:  /s/ Carla S. Newell
     -----------------------------------------------
     Name:  Carla S. Newell
     Title: Attorney in Fact

TCV Franchise Fund, L.P.
a Delaware Limited Partnership
By:  TCVF Management, L.L.C.
Its: General Partner

By:  /s/ Carla S. Newell
     -----------------------------------------------
     Name:  Carla S. Newell
     Title: Attorney in Fact

Institutional Venture Partners VIII, L.P.

By:   Institutional Venture Management VIII, LLC
Its:  General Partner

By:  /s/ Illegible
     -----------------------------------------------
      Name:
      Title: Managing Director

IVM Investment Fund VIII, LLC

By:   Institutional Venture Management VIII, LLC
Its:  General Partner

By:  /s/ Illegible
     -----------------------------------------------
      Name:
      Title: Managing Director

IVM Investment Fund VIII-A, LLC

    [Signature Page to Amended and Restated Stockholders' Rights Agreement]

<PAGE>

By:  Institutional Venture Management VIII, LLC
Its: Manager

By: /s/ Illegible
    ----------------------------------------
     Name:
     Title:

IVP Founders Fund I, L.P.

By:  Institutional Venture Management VII, L.P.
Its: General Partner

By: /s/ Illegible
    ----------------------------------------
    Name:
    Title:

/s/ Robert Sanchez
--------------------------------------------
Robert D. Sanchez

WS Investment Company 99A

By:  /s/ Robert Sanchez
    ----------------------------------------
    Name: Robert Sanchez
    Title: Partner

Comdisco, Inc.

By: ----------------------------------------
    Name:
    Title:

--------------------------------------------
Anantha Srirama

Finanzas B.V.

By:  /s/  Maria C. van der Sluijs Plantz
    ----------------------------------------
    Name: Maria C. van der Sluijs Plantz
    Title: Managing Director

--------------------------------------------
Larry Marcus

     [Signature Page to Amended and Restated Stockholders' Rights Agreement]

<PAGE>
Warner Home Video

By: /s/ Illegible
    --------------------------------------
    Name:
    Title:

Universal Studios Home Video, Inc.

By: /s/ [ILLEGIBLE]
    --------------------------------------
    Name: [ILLEGIBLE]
    Title: Sr. V.P. Bus. Affairs

Twentieth Century Fox Home Entertainment, Inc.

By: /s/ Illegible
    --------------------------------------
    Name:
    Title:

DreamWorks L.L.C.

By:  /s/ Anthony E. Hull
    --------------------------------------
    Name: Anthony E. Hull
    Title: Authorized Signatory

CPE Holdings, Inc.

By:
    --------------------------------------
    Name:
    Title:

     [Signature Page to Amended and Restated Stockholders' Rights Agreement]

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