Document:

EX-4.2

 Exhibit 4.2 

[Execution Version] 
 THE
HANOVER INSURANCE GROUP, INC., 
 as Issuer 

and 
 U.S. Bank National
Association, 
 as Trustee 

FIRST SUPPLEMENTAL INDENTURE 

Dated as of April 8, 2016 

to the Indenture dated as of April 8, 2016 

4.500% Notes due 2026 

 TABLE OF CONTENTS 

 

							
	 	 	 	  	Page	 
	 ARTICLE 1 APPLICATION OF SUPPLEMENTAL INDENTURE
	  	 	1	  
	 Section 1.01.
	 	 Application of First Supplemental Indenture.
	  	 	1	  
		
	 ARTICLE 2 DEFINITIONS
	  	 	2	  
	 Section 2.01.
	 	 Certain Terms Defined in the Indenture.
	  	 	2	  
	 Section 2.02.
	 	 Definitions.
	  	 	2	  
		
	 ARTICLE 3 FORM AND TERMS OF THE NOTES
	  	 	4	  
	 Section 3.01.
	 	 Form and Dating.
	  	 	4	  
	 Section 3.02.
	 	 Execution and Authentication.
	  	 	4	  
	 Section 3.03.
	 	 Paying Agent.
	  	 	4	  
	 Section 3.04.
	 	 Terms of the Notes.
	  	 	4	  
	 Section 3.05.
	 	 Optional Redemption.
	  	 	6	  
	 Section 3.06.
	 	 Certain Interest Payments.
	  	 	6	  
		
	 ARTICLE 4 CERTAIN COVENANTS
	  	 	6	  
	 Section 4.01.
	 	 Restrictions on Issuance or Disposition of Stock of Restricted Subsidiaries.
	  	 	7	  
	 Section 4.02.
	 	 Limitations on Liens.
	  	 	7	  
		
	 ARTICLE 5 MISCELLANEOUS
	  	 	8	  
	 Section 5.01.
	 	 Trust Indenture Act Controls.
	  	 	8	  
	 Section 5.02.
	 	 New York Law to Govern.
	  	 	8	  
	 Section 5.03.
	 	 Counterparts.
	  	 	8	  
	 Section 5.04.
	 	 Severability.
	  	 	8	  
	 Section 5.05.
	 	 Ratification.
	  	 	9	  
	 Section 5.06.
	 	 Effectiveness.
	  	 	9	  
	 Section 5.07.
	 	 Trustee Makes No Representation.
	  	 	9	  
		
	 EXHIBIT A – Form of $375,000,000 4.500% Note due 2026
	  	 	A-1	  

  
 i 

 FIRST SUPPLEMENTAL INDENTURE 

FIRST SUPPLEMENTAL INDENTURE (this “First Supplemental Indenture”), dated as of April 8, 2016, between The Hanover Insurance
Group, Inc., a Delaware corporation (the “Company”), and U.S. Bank National Association, as Trustee (the “Trustee”). 

RECITALS OF THE COMPANY 

WHEREAS, the Company and the Trustee executed and delivered an Indenture, dated as of April 8, 2016 (the “Base
Indenture,” and together with this First Supplemental Indenture, the “Indenture”), to provide for the issuance by the Company from time to time of Securities to be issued in one or more series as provided in the Base Indenture; 

WHEREAS, Section 9.1 of the Base Indenture provides, among other things, that the Company and the Trustee may enter into
indentures supplemental to the Base Indenture, without the consent of any Holders of Securities, to establish the form of any Security, as permitted by Section 2.1 of the Base Indenture, and to provide for the issuance of the Notes (as defined
below), as permitted by Section 3.1 of the Base Indenture, and to set forth the terms thereof; 
 WHEREAS, the Company desires
to execute this First Supplemental Indenture pursuant to Section 2.1 of the Base Indenture to establish the form, and pursuant to Section 3.1 of the Base Indenture to provide for the issuance, of a series of its senior notes designated as
its 4.500% Notes due 2026 (the “Notes”), in an initial aggregate principal amount of $375,000,000. The Notes are a series of securities as referred to in Section 3.1 of the Base Indenture; 

WHEREAS, the Company has requested that the Trustee execute and deliver this First Supplemental Indenture; 

WHEREAS, all things necessary have been done by the Company to make this First Supplemental Indenture, when executed and delivered by
the Company, a valid supplement to the Indenture; and 
 WHEREAS, all things necessary have been done by the Company to make the
Notes, when executed by the Company and authenticated and delivered in accordance with the provisions of the Indenture, the valid obligations of the Company; 

NOW, THEREFORE, in consideration of the premises stated herein and the purchase of the Notes by the Holders thereof, the Company and
the Trustee mutually covenant and agree for the equal and proportionate benefit of the respective Holders from time to time of the Notes as follows: 

ARTICLE 1 
 APPLICATION
OF SUPPLEMENTAL INDENTURE 
 SECTION 1.01. Application of First Supplemental Indenture. Notwithstanding any other provision
of this First Supplemental Indenture, all provisions of this First Supplemental Indenture are expressly and solely for the benefit of the Holders of the Notes 

  
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and any such provisions shall not be deemed to apply to any other securities issued under the Indenture and shall not be deemed to amend, modify or supplement the Base Indenture for any purpose
other than with respect to the Notes. Unless otherwise expressly specified, references in this First Supplemental Indenture to specific Article numbers or Section numbers refer to Articles and Sections contained in this Supplemental Indenture as
they amend or supplement the Base Indenture, and not the Base Indenture or any other document. All Initial Notes and Additional Notes, if any, shall be treated as a single class for all purposes of this Indenture, including waivers, amendments,
redemptions and offers to purchase, except for Additional Notes, if any issued with a different CUSIP number. 
 ARTICLE 2 

DEFINITIONS 

SECTION 2.01. Certain Terms Defined in the Indenture. For purposes of this First Supplemental Indenture, all capitalized terms
used but not defined herein shall have the meanings ascribed to such terms in the Base Indenture, as amended hereby. 
 SECTION 2.02.
Definitions. For the benefit of the Holders of the Notes, Section 1.1 of the Base Indenture shall be amended by adding the following new definitions: 

“Additional Notes” has the meaning specified in Section 3.04(b) hereto. 

“Comparable Treasury Issue” means the United States Treasury security or securities selected by an Independent Investment Banker as
having an actual or interpolated maturity comparable to the remaining term of the Notes to be redeemed that would be utilized, at the time of selection and in accordance with customary financial practice, in pricing new issues of corporate debt
securities of a comparable maturity to the remaining term of such Notes. 
 “Comparable Treasury Price” means, with respect to any
Redemption Date, (A) the average of the Reference Treasury Dealer Quotations for such Redemption Date, after excluding the highest and lowest such Reference Treasury Dealer Quotations, or (B) if the Company obtains fewer than four such
Reference Treasury Dealer Quotations, the average of all such quotations. 
 “Consolidated Assets” mean the Company’s assets
and the assets of the Company’s consolidated subsidiaries, to be determined as of the last day of the most recent fiscal quarter ended at least 30 days prior to the date of the determination, for which internal financial statements are
available and have been prepared in accordance with generally accepted accounting principles in the United States as in effect on the last day of that fiscal quarter. 

“Global Note” has the meaning specified in Section 3.01(c) and is substantially in the form of Exhibit A. 

“Independent Investment Banker” means one of the Reference Treasury Dealers appointed by the Company. 

“Initial Notes” has the meaning specified in Section 3.04(b) hereto. 

  
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 “Lien” means any lien, mortgage, pledge, security interest, charge or encumbrance of
any kind (including any conditional sale or other title retention agreement and any lease in the nature thereof). 
 “Notes” has
the meaning specified in the recitals hereto. 
 “Preferred Stock,” as applied to the Capital Stock of any corporation, means
Capital Stock of any class or classes (however designated) which is preferred as to the payment of the dividends, or as to the distribution of assets upon any voluntary or involuntary liquidation or dissolution of such corporation, over shares of
Capital Stock of any other class of such corporation. 
 “Reference Treasury Dealer” means each of (i) J.P. Morgan Securities
LLC, a Primary Treasury Dealer (defined herein) selected by Wells Fargo Securities, LLC or its affiliates and a Primary Treasury Dealer selected by Lloyds Securities Inc. or its affiliates; and (ii) up to three other primary U.S. Government
securities dealers in the City of New York (each, a “Primary Treasury Dealer”) selected by the Company, and their respective successors; provided, however, that if any of the foregoing or their affiliates shall cease to be a Primary
Treasury Dealer, the Company shall substitute therefor another such Primary Treasury Dealer. 
 “Reference Treasury Dealer
Quotations” means, with respect to each Reference Treasury Dealer and any Redemption Date, the average, as determined by the Company, of the bid and asked prices for the Comparable Treasury Issue (expressed in each case as a percentage of its
principal amount) quoted in writing to the Company by such Reference Treasury Dealer at 3:30 p.m. New York time on the third Business Day preceding such Redemption Date. 

“Restricted Subsidiary” means (i) any Subsidiary the assets of which, determined as of the last day of the most recent fiscal
quarter ended at least 30 days prior to the date of determination, for which internal financial statements are available and have been prepared in accordance with generally accepted accounting principles in the United States as in effect on the last
day of that fiscal quarter, exceed 15% of the Consolidated Assets, or (ii) any Subsidiary designated as a Restricted Subsidiary by the board of directors, or similar governing body, of such Subsidiary, effective as of the date of such
designation. 
 “Treasury Rate” means, with respect to any Redemption Date, the rate per annum equal to the semiannual equivalent
yield to maturity or interpolated maturity (on a day count basis) of the Comparable Treasury Issue, assuming a price for the Comparable Treasury Issue (expressed as a percentage of its principal amount) equal to the Comparable Treasury Price for
such Redemption Date. 

  
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 ARTICLE 3 

FORM AND TERMS OF THE NOTES 

SECTION 3.01. Form and Dating. 

(a) The Notes and the Trustee’s certificate of authentication shall be substantially in the form of Exhibit A
attached hereto. The Notes shall be executed on behalf of the Company by an Officer of the Company and attested by its Secretary or one of its Assistant Secretaries. The Notes may have notations, legends or endorsements required by law, stock
exchange rules or usage. Each Note shall be dated the date of its authentication. The Notes and any beneficial interest in the Notes shall be in minimum denominations of $2,000 and integral multiples of $1,000 in excess thereof. 

(b) The terms and notations contained in the Notes shall constitute, and are hereby expressly made, a part of the Indenture,
and the Company and the Trustee, by their execution and delivery of this First Supplemental Indenture, expressly agree to such terms and provisions and to be bound thereby. 

(c) The Notes shall be issued initially in the form of fully registered Global Securities (the “Global Note”), which
shall be deposited on behalf of the purchasers of the Notes represented thereby with The Depository Trust Company, New York, New York (the “Depositary”) and registered in the name of Cede & Co., the Depositary’s nominee, duly
executed by the Company, authenticated by the Trustee. 
 SECTION 3.02. Execution and Authentication. This Section 3.02
shall apply only to the Global Note deposited with or on behalf of the Depositary. The Company shall execute and the Trustee shall, in accordance with this Section 3.02, authenticate and deliver the Global Note that shall be registered in the
name of the Depositary or the nominee of the Depositary and shall be delivered by the Trustee to the Depositary or pursuant to the Depositary’s instructions. 

SECTION 3.03. Paying Agent. The Company initially appoints the Trustee as Paying Agent for the payment of the principal of (and
premium, if any) and interest on the Notes and the office of the Trustee at U.S. Bank National Association, One Federal Street, 3rd Floor, Boston, Massachusetts 02110, Attention: Corporate Trust
Services, Reference # Hanover 2016 be and hereby is, designated as the Place of Placement where the Notes may be presented for payment. 

SECTION 3.04. Terms of the Notes. The following terms relating to the Notes are hereby established: 

(a) Title. The Notes shall constitute a series of Securities having the title “4.500% Notes due 2026”. 

(b) Principal Amount. The aggregate principal amount of the Notes that may be initially authenticated and delivered
under the Indenture (the “Initial Notes”) shall be $375,000,000 (except for Notes authenticated and delivered upon registration of, transfer of, or in exchange for, or in lieu of, other Notes pursuant to Sections 3.4, 3.5, 3.6, 9.6 or 11.7
of the Base Indenture). The Company may from time to time, without the consent of, or notice to, the Holders of Notes, issue additional Notes (in any such case “Additional Notes”) having the same ranking and the same interest rate,
Maturity and other terms as the Initial Notes (other than the public offering price and date of issuance 

  
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and, under certain circumstances, the date from which interest thereon will begin to accrue), provided, however, that no Additional Notes may be issued unless the Additional Notes are fungible
with the Notes for U.S. federal income tax purposes or issued with a different CUSIP number. Any Additional Notes and the Initial Notes shall constitute a single series under the Indenture unless the Additional Notes are issued with a different
CUSIP number. All references to the Notes shall include the Initial Notes and any Additional Notes unless the context otherwise requires or the Additional Notes are issued with a different CUSIP number. 

(c) Maturity Date. The entire outstanding principal amount of the Notes shall be payable on April 15, 2026. 

(d) Interest Rate. The rate at which the Notes shall bear interest shall be 4.500% per annum; the date from which
interest shall accrue on the Notes shall be April 8, 2016, or the most recent Interest Payment Date to which interest has been paid or provided for; the Interest Payment Dates for the Notes shall be April 15 and October 15 of each
year, beginning October 15, 2016; the interest so payable, and punctually paid or duly provided for, on any Interest Payment Date, will be paid, in immediately available funds, to the Persons in whose names the Note (or predecessor Note) is
registered (which shall initially be the Depositary) at the close of business on the Regular Record Date for such interest, which shall be April 1 or October 1, as the case may be, next preceding such Interest Payment Date. Interest shall
be computed on the basis of a 360-day year comprised of twelve 30-day months. For so long as the Notes are represented in global form by one or more Global Securities, all payments of principal (and premium,
if any) and interest shall be made by wire transfer of immediately available funds to the Depositary or its nominee, as the case may be, as the registered owner of the Global Security representing such Notes. In the event that definitive Notes shall
have been issued, all payments of principal (and premium, if any) and interest shall be made at the office of the Paying Agent at One Federal Street, 3rd Floor, Boston, Massachusetts 02110, Attention: Corporate Trust Services, Reference # Hanover
2016; provided, that the Company may at its option pay interest (i) by check to the registered address of each Holder of a definitive Note or (ii) by wire transfer of immediately available funds to the account of any registered
Holder thereof, in each of cases (i) and (ii), if such Holder so requests in writing to the Trustee at least 15 days prior to the relevant Interest Payment Date. 

(e) Sinking Fund. The Notes are not subject to any sinking fund. 

SECTION 3.05. Optional Redemption. 

(a) The provisions of Article 11 of the Base Indenture, as supplemented by the provisions of this First Supplemental
Indenture, shall apply to the Notes. 
 (b) At any time and from time to time to January 15, 2026, the Notes shall be
redeemable as a whole or in part in integral multiples of $1,000 principal amount, at the Company’s option (an “Optional Redemption”), at a Redemption Price equal to the greater of (i) 100% of the principal amount of the Notes to
be redeemed and (ii) the sum 

  
 5 

 
of the present values of the remaining scheduled payments of principal and interest thereon (exclusive of interest accrued and unpaid to the date of redemption) discounted to the Redemption Date
on a semiannual basis (assuming a 360-day year consisting of twelve 30-day months) at the Treasury Rate plus 45 basis points, plus, in each case, accrued and unpaid interest thereon to, but not including, the date of redemption. 

(c) At any time and from time to time on or after January 15, 2026, the Company may redeem the Notes as a whole or in
part, at the Company’s option (a “Special Redemption”), at a Redemption Price equal to 100% of the principal amount of the Notes being redeemed, plus in each case accrued and unpaid interest thereon to, but not including, the date of
redemption. 
 (d) Further installments of interest on the Notes to be redeemed that are due and payable on the Interest
Payment Dates falling on or prior to the Redemption Date shall be payable on the Interest Payment Date to the registered Holders as of the close of business on the relevant Regular Record Date according to the Notes and the Indenture. 

(e) Notice of any Optional Redemption or Special Redemption under this Section 3.05 will be mailed at least 30 days
but not more than 60 days before the Redemption Date to each Holder of the Notes to be redeemed; provided, however, that notice of any Optional Redemption or Special Redemption may be mailed more than 60 days prior to the Redemption Date if the
notice is issued in connection with a defeasance of the Notes or a satisfaction and discharge of Notes. If fewer than all of the Notes are to be redeemed, the Notes to be redeemed shall be selected by the Trustee by lot or any other such method as
the Trustee deems to be fair and appropriate. 
 (f) Unless the Company defaults in payment of the Redemption Price, on and
after the Redemption Date, interest will cease to accrue on the Notes or portions thereof called for Optional Redemption or Special Redemption, as the case my be, under this Section 3.05. 

SECTION 3.06. Certain Interest Payments. 

(a) Installments of interest that are due and payable on Notes to be repurchased or redeemed on a Redemption Date between a
Regular Record Date and an Interest Payment Date shall be payable on the Redemption Date to the registered Holders as of the close of business on the relevant Regular Record Date according to the Notes and the Indenture. 

ARTICLE 4 
 CERTAIN
COVENANTS 
 The following covenants shall be applicable to the Company for so long as any of the Notes are Outstanding. Nothing in this
Article will, however, affect the Company’s rights or obligations under any other provision of the Base Indenture or this First Supplemental Indenture. 

  
 6 

 SECTION 4.01. Restrictions on Issuance or Disposition of Stock of Restricted
Subsidiaries. 
 (a) The Company will not, nor will it permit any Restricted Subsidiary to, issue, sell or otherwise
dispose of any shares of Capital Stock (other than non-voting Preferred Stock) of any Restricted Subsidiary, except for: 

(i) directors’ qualifying shares; 

(ii) sales or other dispositions to the Company or to one or more Subsidiaries that are Restricted Subsidiaries or that will
become Restricted Subsidiaries immediately after the sale or disposition; 
 (iii) the disposition of all or any part of the
Capital Stock of any Restricted Subsidiary for consideration which is at least equal to the fair value of such Capital Stock as determined by the Company’s or such Restricted Subsidiary’s board of directors, as the case may be (acting in
good faith), in any case in accordance with the laws of the jurisdiction of formation of such Person; provided, however, that any such Capital Stock issued, sold, granted, transferred or otherwise disposed of to any employee, officer,
director, agent or consultant pursuant to any agreement, plan or arrangement approved by the board of directors of the Company or such Restricted Subsidiary, as appropriate, shall be deemed to be issued, sold or otherwise disposed of at fair value;
or 
 (iv) any issuance, sale, assignment, transfer or other disposition made in compliance with an order of a court or
regulatory authority of competent jurisdiction, other than an order issued at the request of the Company or any Restricted Subsidiary. 

SECTION 4.02. Limitations on Liens. 

(a) Except as provided below, neither the Company nor any Restricted Subsidiary may incur, issue, assume or guarantee any
Indebtedness secured by a Lien on (A) any shares of Capital Stock issued by a Restricted Subsidiary and held directly or indirectly by the Company or another Restricted Subsidiary or (B) any Indebtedness of a Restricted Subsidiary owing to
and held directly or indirectly by the Company or another Restricted Subsidiary, without effectively providing that the Notes (together with, if the Company shall so determine, any other Indebtedness which is not subordinated to the Notes) shall be
secured equally and ratably with (or prior to) such Indebtedness, so long as such Indebtedness shall be so secured; provided, however, that this covenant shall not apply to Indebtedness secured by: 

(i) Liens in favor of, or required by, governmental authorities, including insurance regulatory authorities; 

(ii) Liens existing on the date of this First Supplemental Indenture; 

  
 7 

 (iii) Liens on any shares of Capital Stock or Indebtedness of any corporation
(including any Subsidiary) (a) existing at the time such corporation becomes a Restricted Subsidiary or merges into or consolidates with the Company or a Restricted Subsidiary and (b) not incurred in contemplation thereof; 

(iv) Liens in favor of the Company or any Restricted Subsidiary; 

(v) Liens, pledges or deposits to secure statutory obligations, including Liens and deposits required or provided for under
state insurance laws and similar regulatory statutes; 
 (vi) materialmen’s, mechanic’s, carrier’s,
workmen’s, repairmen’s, or other like Liens, and pledges and deposits made in the ordinary course of business to obtain the release thereof; and 

(vii) any extension, renewal or replacement as a whole or in part, of any Lien referred to in the foregoing clauses (i) to
(vi) inclusive; provided, however, that (a) such extension, renewal or replacement Lien shall be limited to all or a part of the same shares of Capital Stock or the same Indebtedness that secured the Lien extended, renewed or
replaced and (b) the Indebtedness secured by such Lien at such time is not so increased. 
 Any Lien that is granted to secure the
Notes pursuant to this covenant shall be deemed automatically and unconditionally released and discharged upon the release and discharge of each of the Liens described above that triggered the obligation to secure the Notes. 

ARTICLE 5 
 MISCELLANEOUS

 SECTION 5.01. Trust Indenture Act Controls. If any provision of this First Supplemental Indenture limits, qualifies or
conflicts with another provision which is required to be included in this First Supplemental Indenture by the TIA, the required provision shall control. If any provision of this First Supplemental Indenture modifies or excludes any provision of the
TIA which may be so modified or excluded, the latter provision shall be deemed to apply to this First Supplemental Indenture as so modified or to be excluded, as the case may be. 

SECTION 5.02. New York Law to Govern. The First Supplemental Indenture and the Notes shall be governed by and construed in
accordance with the laws of the State of New York. 
 SECTION 5.03. Counterparts. This First Supplemental Indenture may be
executed in any number of counterparts, each of which so executed shall be deemed to be an original, but all such counterparts shall together constitute but one and the same instrument. 

SECTION 5.04. Severability. If any provision of this First Supplemental Indenture or the Notes shall be held to be illegal or
unenforceable under applicable law, then the remaining provisions hereof shall be construed as though such invalid, illegal or unenforceable provision were not contained therein. 

  
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 SECTION 5.05. Ratification. The Base Indenture, as supplemented and amended by this
First Supplemental Indenture, is in all respects ratified and confirmed. The Indenture shall be read, taken and construed as one and the same instrument. All provisions included in this First Supplemental Indenture supersede any conflicting
provisions included in the Base Indenture unless not permitted by law. The Trustee accepts the trusts created by the Indenture, and agrees to perform the same upon the terms and conditions of the Indenture. 

SECTION 5.06. Effectiveness. The provisions of this First Supplemental Indenture shall become effective as of the date hereof.

 SECTION 5.07. Trustee Makes No Representation. The recitals contained herein are made by the Company and not by the Trustee,
and the Trustee assumes no responsibility for the correctness thereof. The Trustee makes no representation as to the validity or sufficiency of this First Supplemental Indenture. All rights, protections, privileges, indemnities and benefits granted
or afforded to the Trustee under the Indenture shall be deemed incorporated herein by this reference and shall be deemed applicable to all actions taken, suffered or omitted by the Trustee in each of its capacities hereunder, and each agent,
custodian and other Person employed to act under this First Supplemental Indenture. 
 [Remainder of page intentionally left blank.] 

  
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 IN WITNESS WHEREOF, the parties hereto have caused this First Supplemental Indenture to be duly
executed as of the date first above written. 
  

			
	THE HANOVER INSURANCE GROUP, INC.
		
	By:	 	 /s/ Eugene M. Bullis

	Name:	 	Eugene M. Bullis
	Title:	 	Executive Vice President and
		 	Chief Financial Officer

  

			
	Attest:	 	
		
	By:	 	 /s/ Charles F. Cronin

	Name:	 	Charles F. Cronin
	Title:	 	Vice President, Group
		 	 Counsel – Corporate and

Secretary

  
 [Signature Page to
Hanover - First Supplemental Indenture] 

 
			
	U.S. BANK NATIONAL ASSOCIATION
		
	By:	 	 /s/ David W. Doucette

	Name:	 	David W. Doucette
	Title:	 	Vice President

  
 [Signature Page to
Hanover - First Supplemental Indenture] 

 EXHIBIT A 

THIS NOTE IS A GLOBAL SECURITY WITHIN THE MEANING OF THE INDENTURE HEREINAFTER REFERRED TO AND IS REGISTERED IN THE NAME OF A DEPOSITARY (AS DEFINED IN THE
INDENTURE) OR A NOMINEE THEREOF. THIS GLOBAL SECURITY IS EXCHANGEABLE FOR SECURITIES REGISTERED IN THE NAME OF ANY PERSON OTHER THAN SUCH DEPOSITARY OR ITS NOMINEE ONLY IN LIMITED CIRCUMSTANCES DESCRIBED IN THE INDENTURE AND, UNLESS AND UNTIL IT IS
EXCHANGED IN WHOLE OR IN PART FOR SECURITIES IN DEFINITIVE FORM, THIS GLOBAL SECURITY MAY NOT BE TRANSFERRED EXCEPT AS A WHOLE BY THE DEPOSITARY TO A NOMINEE OF THE DEPOSITARY, OR BY A NOMINEE OF THE DEPOSITARY TO THE DEPOSITARY OR ANOTHER NOMINEE
OF THE DEPOSITARY, OR BY THE DEPOSITARY OR ANY SUCH NOMINEE TO A SUCCESSOR DEPOSITARY OR A NOMINEE OF SUCH SUCCESSOR DEPOSITARY. 
 UNLESS THIS CERTIFICATE
IS PRESENTED BY AN AUTHORIZED REPRESENTATIVE OF THE DEPOSITORY TRUST COMPANY, A NEW YORK CORPORATION (“DTC”), TO THE COMPANY (AS DEFINED BELOW) OR ITS AGENT FOR REGISTRATION OF TRANSFER, EXCHANGE OR PAYMENT, AND ANY SECURITY ISSUED IS
REGISTERED IN THE NAME OF CEDE & CO. OR IN SUCH OTHER NAME AS REQUESTED BY AN AUTHORIZED REPRESENTATIVE OF DTC (AND ANY PAYMENT IS MADE TO CEDE & CO. OR TO SUCH OTHER ENTITY AS IS REQUESTED BY AN AUTHORIZED REPRESENTATIVE OF DTC),
ANY TRANSFER, PLEDGE OR OTHER USE HEREOF FOR VALUE OR OTHERWISE BY OR TO ANY PERSON IS WRONGFUL INASMUCH AS THE REGISTERED OWNER HEREOF, CEDE & CO., HAS AN INTEREST HEREIN. 

THE HANOVER INSURANCE GROUP, INC. 

4.500% Note due 2026 
  

			
	No. 1	  	Principal Amount
	CUSIP No. 410867AF2	  	$375,000,000

 The Hanover Insurance Group, Inc., a Delaware corporation (hereinafter called the “Company”, which
term includes any successor Person under the Indenture referred to below), for value received, hereby promises to pay to Cede & Co., or registered assigns, the principal sum of Three Hundred Seventy-Five Million U.S. Dollars (U.S.
$375,000,000) on April 15, 2026 and to pay interest thereon from April 8, 2016 or from the most recent Interest Payment Date to which interest has been paid or duly provided for, semi-annually on April 15 and October 15 in each
year (each an “Interest Payment Date”), beginning October 15, 2016 at the rate of 4.500% per annum, until the principal hereof is paid or duly made available for payment. The interest so payable and punctually paid or duly
provided for on any Interest Payment Date shall, as provided in such Indenture, be paid to the Person in whose name this Note (or one or more Predecessor Securities) is registered at the close of business on the Regular Record Date for such
interest, which shall be the April 1 or October 1 (whether or not a Business Day), as the case may be, next preceding such Interest Payment Date. Any such interest which is payable, but is not punctually paid or duly provided for, on any
Interest Payment Date shall forthwith 

  
 1 

 
cease to be payable to the Holder hereof on the relevant Regular Record Date by virtue of having been such Holder, and may be paid to the Person in whose name this Note (or one or more
Predecessor Securities) is registered at the close of business on a Special Record Date for the payment of such Defaulted Interest to be fixed by the Trustee, notice whereof shall be given to Holders of the Notes not less than 10 days prior to such
Special Record Date, or may be paid at any time in any other lawful manner not inconsistent with the requirements of any securities exchange on which the Notes may be listed, and upon such notice as may be required by such exchange, all as more
fully provided in said Indenture. 
 Payment of the principal of (and premium, if any) and the interest on this Note shall be made at the
designated office of the Trustee (as defined below) at U.S. Bank National Association, One Federal Street, 3rd Floor, Boston Massachusetts 02110, Attention: Corporate Trust Services, Reference #
Hanover 2016 in such currency of the United States of America as at the time of payment is legal tender for payment of public and private debts; provided, however, for so long as the Notes are represented in global form by one or more
Global Securities, all payments of principal (and premium, if any) and interest shall be made by wire transfer of immediately available funds to the Depositary or its nominee, as the case may be, as the registered owner of the Global Security
representing such Notes. In the event that definitive Notes shall have been issued, all payments of principal (and premium, if any) and interest shall be made at the office of the Paying Agent at One Federal Street, 3rd Floor, Boston, Massachusetts
02110, Attention: Corporate Trust Services, Reference # Hanover 2016; provided, that the Company may at its option pay interest (i) by check to the registered address of each Holder of a definitive Note or (ii) by wire transfer of
immediately available funds to the account of any registered Holder thereof, in each of cases (i) and (ii), if such Holder so requests in writing to the Trustee at least 15 days prior to the relevant Interest Payment Date. 

This Note is one of the duly authorized series of Securities of the Company, designated as the Company’s “4.500% Notes due
2026”, initially limited to an aggregate principal amount of $375,000,000, all issued or to be issued under and pursuant to an Indenture (the “Base Indenture”), dated as of April 8, 2016, between the Company and U.S. Bank
National Association, as Trustee (hereinafter referred to as the “Trustee”), as supplemented by the First Supplemental Indenture thereto, dated as of April 8, 2016 (the “First Supplemental Indenture”, and together with the
Base Indenture, the “Indenture”). Reference is hereby made to the Indenture for a description of the respective rights, limitation of rights, obligations, duties and immunities thereunder of the Trustee, the Company and the Holders of the
Notes. 
 At any time and from time to time prior to January 15, 2026, the Company may redeem the Notes as a whole or in part, at the
Company’s option (an “Optional Redemption”), at a Redemption Price equal to the greater of: (i) 100% of the principal amount of the Notes to be redeemed; and (ii) the sum of the present values of the remaining scheduled
payments of principal and interest thereon (exclusive of interest accrued and unpaid to the date of redemption) discounted to the Redemption Date on a semiannual basis (assuming a 360-day year consisting of twelve 30-day months) at the Treasury
Rate; plus 45 basis points, plus in each case accrued and unpaid interest thereon to, but not including, the date of redemption. 
 At any
time and from time to time on or after January 15, 2026, the Company may redeem the Notes as a whole or in part, at the Company’s option (a “Special Redemption”), at a Redemption Price equal to 100% of the principal amount of the
Notes being redeemed, plus in each case accrued and unpaid interest thereon to, but not including, the date of redemption. 

  
 2 

 Further installments of interest on the Notes to be redeemed that are due and payable on the
Interest Payment Dates falling on or prior to a Redemption Date shall be payable on the Interest Payment Date to the registered Holders as of the close of business on the relevant Regular Record Date. 

Notice of any Optional Redemption or Special Redemption will be mailed at least 30 days but not more than 60 days before the Redemption Date
to each Holder of Notes to be redeemed; provided, however, that notice of Optional Redemption or Special Redemption may be mailed more than 60 days prior to a Redemption Date if the notice is issued in connection with a defeasance of
the Notes or a satisfaction and discharge of Notes. 
 If less than all of the Notes are to be redeemed, the Notes to be redeemed shall be
selected by the Trustee by lot or any other such method as the Trustee deems to be fair and appropriate. 
 Unless the Company defaults in
payment of the Redemption Price, on and after the Redemption Date, interest shall cease to accrue on the Notes or portions thereof called for redemption under an Optional Redemption or Special Redemption. 

The Notes are not subject to any sinking fund. 

If an Event of Default with respect to the Notes shall occur and be continuing, the principal of the Notes may be declared due and payable in
the manner and with the effect provided in the Indenture. 
 The Indenture permits, with certain exceptions as therein provided, the
amendment thereof and the modification of the rights and obligations of the Company and the rights of the Holders of the Securities of each series to be affected under the Indenture at any time by the Company and the Trustee with the consent of the
Holders of not less than a majority in aggregate principal amount of the Securities at the time Outstanding of each series affected thereby. The Indenture also contains provisions permitting the Holders of specified percentages in aggregate
principal amount of the Securities of any series at the time Outstanding, on behalf of the Holders of all Securities of such series, to waive compliance by the Company with certain provisions of the Indenture and certain past defaults under the
Indenture and their consequences. Any such consent or waiver by the Holder of this Note shall be conclusive and binding upon such Holder and upon all future Holders of this Note and of any Note issued upon the registration of transfer hereof or in
exchange herefor or in lieu hereof, whether or not notation of such consent or waiver is made upon this Note. 
 No reference herein to the
Indenture and no provision of this Note or of the Indenture shall alter or impair the right of the Holder of this Note, which is absolute and unconditional, to receive payment of the principal of and, subject to certain qualifications in the
Indenture, interest on this Note at the times herein and in the Indenture prescribed and to institute suit for the enforcement of any such payment unless the Holder of this Note shall have consented to the impairment of such right. 

  
 3 

 As provided in the Indenture and subject to certain limitations set forth therein, the transfer
of this Note may be registered in the Security Register, upon surrender of this Note for registration of transfer at the office or agency of the Company in any place where the principal of (and premium, if any) and interest on this Note are payable,
duly endorsed by, or accompanied by a written instrument of transfer in form satisfactory to the Company and the Security Registrar duly executed by, the Holder hereof or by his attorney duly authorized in writing, and thereupon one or more new
Notes of this series and of any authorized denominations and of a like aggregate principal amount and tenor, shall be issued to the designated transferee or transferees. 

The Notes are issuable only in registered form without coupons in denominations of $2,000 and integral multiples of $1,000 in excess thereof.
Subject to certain limitations therein set forth in the Indenture and in this Note, the Notes are exchangeable for a like aggregate principal amount of Notes of this series in different authorized denominations, as requested by the Holders
surrendering the same. 
 No service charge shall be made for any such registration of transfer or for exchange of this Note, but the
Company or the Trustee may require payment of a sum sufficient to cover any tax or other governmental charge that may be imposed in connection with any registration of transfer or exchange of a Note, other than in certain cases provided in the
Indenture. 
 Prior to due presentment of this Note for registration of transfer, the Company, the Trustee and any agent of the Company or
the Trustee may treat the Person in whose name this Note is registered as the owner hereof for all purposes, whether or not this Note be overdue, and neither the Company, the Trustee nor any such agent shall be affected by notice to the contrary.

 The Indenture contains provisions whereby (i) the Company may be discharged from its obligations with respect to the Notes (subject
to certain exceptions) or (ii) the Company may be released from its obligations under specified covenants and agreements in the Indenture, in each case if the Company irrevocably deposits with the Trustee money or U.S. Government Obligations
sufficient to pay and discharge the entire indebtedness on all Notes of this series, and satisfies certain other conditions, all as more fully provided in the Indenture. 

This Note shall be governed by and construed in accordance with the laws of the State of New York. 

All terms used in this Note which are defined in the Indenture shall have the meanings assigned to them in the Indenture. 

Unless the certificate of authentication hereon has been executed by or on behalf of the Trustee under the Indenture by the manual signature
of one of its authorized signatories, this Note shall not be entitled to any benefits under the Indenture or be valid or obligatory for any purpose. 

  
 4 

 IN WITNESS WHEREOF, the Company has caused this instrument to be duly executed. 

Dated: April 8, 2016 
  

									
		 		 	THE HANOVER INSURANCE GROUP, INC.
					
	Attest:	 	  
	 		 	By:	 	  

	Name:	 		 		 	Name:	 	
	Title:	 		 		 	Title:	 	

 TRUSTEE’S CERTIFICATE OF AUTHENTICATION 

This is one of the Securities of the series designated therein referred to in the within-mentioned Indenture. 

Dated: April 8, 2016 
  

			
	 U.S. BANK NATIONAL ASSOCIATION,

        as Trustee

		
	By:	 	  

	Name:	 	
	Title:	 	

 ABBREVIATIONS 

The following abbreviations, when used in the inscription on the face of this instrument, shall be construed as though they were written out
in full according to applicable laws or regulations. 
  

									
	TEN COM –	 	as tenants	 		 	UNIF GIFT MIN ACT - . . .Custodian..
		 	in common	 		 		  	(Cust) (Minor)
	TEN ENT -	 	as tenants by	 		 		  	Under Uniform Gifts to
		 	the entireties	 		 		  	Minor Act
	JT TEN -    as joint tenants	 		 		  	
		 	 with right of
 survivorship and

not as tenants in
 common
	 		 		  	  

		 	 		 		  	(State)

  

			
	Additional abbreviations may also be used though not in the above list.	 	
		
	                                      
      	 	
	FOR VALUE RECEIVED, the undersigned hereby sell(s), assign(s) and transfer(s) unto	 	
	  
	 	
	(Please insert Assignee’s legal name)	 	
		
	  
	 	
	(Please insert Social Security or other identifying number of Assignee)	 	
		
	  
	 	
	  
	 	
	 (Please print or typewrite name and address including postal zip code of Assignee)

 
 the within Note of THE HANOVER INSURANCE GROUP, INC. and does hereby irrevocably
constitute and appoint
                                         
                                         
                   attorney to transfer the said Note on the books of the Company, with full power of substitution in the
premises.

  

									
	Dated:	 	  
	 		 		 	
		 		 		 	Your Signature:	 	  

		 		 		 		 	 (Sign exactly as your name appears

                  on the face of this Note)

  
  

[NOTICE: The signature to this assignment must correspond with the name as written upon the face of the within instrument in every particular, without
alteration or enlargement or any change whatever.]EX-10.1

 Exhibit 10.1 
  

 
 April 6, 2016 

Coca-Cola Bottling Co. Consolidated 
 Mr. Clifford M.
Deal, III 
 Senior Vice President and CFO 
 4100 Coca-Cola
Plaza 
 Charlotte, NC 28211 
 Re:   Incidence
Pricing Agreement 
 Dear Mr. Deal: 

This letter (this “Agreement”) confirms our incidence pricing program with Coca-Cola Bottling Co. Consolidated
(“Bottler”) starting in 2016 (the “Program”) for the Term defined below. The Program described below applies only to concentrate that the Bottler purchases from The Coca-Cola Company through its Coca-Cola North America division
(CCNA) for producing the beverages under the “Brands” listed in Attachment A that ultimately will be sold as finished goods to your customers who resell the finished goods directly or indirectly to retailers and consumers who are
located in the respective authorized territories for the Brands, as permitted in the respective agreements between The Coca-Cola Company (“Company”) or by and through CCNA and the Bottler for the Brands (“Covered Sales”). The
Program described below will not apply to concentrate that the Bottler purchases from CCNA that is used to manufacture finished goods for resale to CCNA or to authorized Coca-Cola bottlers that are not owned and controlled by the Bottler
(“Excluded Sales”). 
 1.         The Brands will include the following
Company beverages that are bottler-produced: 
  

	 	●	 	 All Sparkling beverages (e.g., Coca-Cola, diet Coke, Sprite, etc.), including aluminum bottles

	 	●	 	 FUZE Refreshments (Coldfill only) and Minute Maid Adult Refreshment (Coldfill only) 

All TCCC products imported from Mexico in glass bottles will be excluded from the brands. 

2.         The Program shall be for 1 year beginning on January 1, 2016, and
shall end on December 31, 2016, unless terminated earlier by either party as permitted herein (the “Term”). In addition, Bottler may terminate this Agreement pursuant to Paragraphs 3 and/or 5.f below. 

  
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Confidential 

  Page
 2
 
  

 3.         During the Term, both
parties temporarily waive the pricing provisions, including “most favored nations” provisions relating to pricing, if any, for each of the Brands listed in Attachment A that are contained in the agreements between them for those
Brands (the “Existing Contracts”), and both parties agree that the pricing for the Brands shall be governed by this Agreement during the Term. In agreeing to this waiver, the parties acknowledge that Bottler is relying on the fact that the
Company by and through CCNA has offered this Program to all Coca-Cola bottlers in the United States in substantially the same form and using substantially the same methodology as stated in this Agreement. If CCNA offers a materially different
incidence pricing program to any bottler, CCNA will either make such program available to Bottler or Bottler may terminate this Program effective at the end of the next calendar quarter by giving not less than thirty (30) days written notice to
CCNA. However, the parties acknowledge that Other Participating Bottlers (as defined below) will have different Incidence Rates and that such differences shall not be deemed a material difference in incidence pricing programs. CCNA will continue to
publish prices for the Brands in accordance with the terms of the Existing Contracts, but such published prices shall be informational only and shall not apply during the Term, unless this Agreement is terminated early as permitted in this
Agreement. 
 4.         During the Term, CCNA will bill Bottler for concentrate at
the master bottler contract prices (“MBCs”) by Brand category that are communicated annually by CCNA to Bottler. MBC pricing will change no more than once per year. This is a billing price and does not reflect the incidence price (see
Paragraph 5 below). CCNA shall charge the same MBCs to every bottler that elects to participate in an incidence pricing program substantially similar to this Program during the Term (“Other Participating Bottlers”), before taking account
of any funding that Bottler or Other Participating Bottlers may elect to net pursuant to Paragraph 5.i below. 
 5.
        Within 15 days after the end of each calendar month, CCNA will calculate an effective “Incidence Pricing Revenue” (“IPR”) for each category, as follows. 

a.         The Bottler or CCNA will calculate its Dead Net Net Selling
Income (“DNNSI”) during the preceding month for Covered Sales of each Brand and multiply the DNNSI by the “Incidence Rate” for that Brand to yield an IPR for each Brand. The sum of these IPRs is the Total IPR for that month. 

b.         “DNNSI” in general shall equal “Revenue less
CCF/CMA/CTM/Rebates”. During the Program, the Bottler will use the same process to calculate DNNSI for all of the months of the Program. Bottler will not alter the process or definition of DNNSI during the Program. For auditing purposes,
Bottler will provide copies (hard or electronic) of the results of their sales systems (e.g., Margin Minder, Northstar, CONA) to CCNA. The financial data to be provided will include volume, gross revenues, deductions (CTM, CCF, other discounts,
etc.) and DNNSI. 
 c.         New Government Legislation DNNSI
Adjustment: 
 In the event that a Bottler enters into the Program and has Covered Sales in geographies
where the following items occur, an adjustment will be made to DNNSI for the change in: 

  
 Classified -
Confidential 

  Page
 3
 
  

	 	1.	 The increased or new handling fees in states where the law requires container deposits; 

 

	 	2.	 The new or expanded escheat tax taking in states with container deposit laws related to unclaimed bottle
deposits that are required to be remitted to the state; or 

  

	 	3.	 If a State adopts new container deposit laws. 

Bottler DNNSI can be adjusted to take into account the addition on these items. 

d.         The starting Incidence Rate for the Brands shall be
communicated by CCNA to the bottler at the beginning of the Program. Each bottler will have its own Incidence Rate, and this rate may vary across bottlers. 

e.         Intentionally Omitted. 

f.         CCNA may change the Incidence Rate at any time by giving
not less than 90 days prior written notice to Bottler. Should CCNA give notice of its intent to change the Incidence Rate pursuant to this Paragraph 5.f, Bottler shall have the right to terminate this Program by giving written notice to CCNA not
less than 15 days prior to the date the change in Incidence Rate is scheduled to take effect. 
 g.
        In order to help inform the calculations and decisions for Paragraph 5.f above, the Bottler and CCNA may mutually elect and agree to share yearly category P&L information to the Operating Income
level with each other. Based upon this information, CCNA may use a variety of economic indicators such as Bottler Revenue Growth, GP margin, OI margin, and ROIC to inform, but not prescribe, potential adjustments to the Incidence Rate (e.g., keep IR
same, increase IR, or decrease IR) for each of the Brands stated in Paragraph 1. 
 h.
        Should CCNA add or change the formula or sweetener system for any Brand during the Term, CCNA and the Bottler will mutually determine whether to include the affected Brand in the Program or whether to
exclude the affected Brand and price it pursuant to the Existing Contracts. 
 i.
        At the Bottler’s option, sales of the Brands to customers in the full service vending channel may be excluded from Covered Sales (Legacy territory only). If Bottler elects this option, it may not
be changed except by mutual consent. 
 If the Bottler elects to exclude sales in the full service vending channel from
Covered Sales under this Agreement, the Bottler will agree to provide CCNA with a report periodically upon request detailing the volume and DNNSI of sales of Brands sold through the full service vending channel. The purpose of this report is to
enable the financial reconciliation process between CCNA and the Bottler. Bottler shall provide this report within 10 days of the receipt of the request from CCNA. Bottler shall also agree to supply CCNA with the underlying detail of which customers
comprise the full service channel, and that the underlying categorization of full service customers shall remain consistent when reporting volume and DNNSI to CCNA for the duration of this Agreement. 

  
 Classified -
Confidential 

  Page
 4
 
  

 6.         Settlement Process: 

a)        Settlement for Each Current Quarter. See paragraph 5 above for data requirements:

 The Bottler and CCNA shall reconcile the amounts that Bottler has actually paid to CCNA for concentrate billed at the
MBC for each Brand (the “Total Master Pricing Revenue” or “Total MPR”) during the same period of current quarter, against the Total IPR calculated above for current quarter. If the Total MPR is less than the Total IPR, the
Bottler shall pay the difference to CCNA no later than 30 days after the end of current quarter, if the Total MPR is more than the Total IPR, CCNA shall pay the difference to the Bottler no later than 30 days after the end of current quarter. 

b)        Quarterly Retroactive Adjustment in Quarters 2 through 4 

In order to make adjustments to DNNSI that are not included in previous quarter(s)’s settlements but attributable to
previous quarter(s) of current calendar year, and to adjust the settlement amount between the parties, Bottler shall provide CCNA, together with volume and DNNSI numbers for current quarter, the year to date (“YTD”) volume and DNNSI
numbers calculated according to Paragraph 5 above. 
 In each Quarter 2, 3 and 4, Bottler and CCNA shall recalculate Total
MPR, Total IPR for prior quarter(s) of current calendar year, as well as the discrepancy between (the “Revised Incidence Pricing Settlement”) using the DNNSI number up to the end of the last quarter (i.e. the YTD DNNSI less DNNSI for
current quarter). Any variance between the Revised Incidence Pricing Settlement and the settlement amount that the parties have actually paid up to last quarter will be included in and paid together with the settlement amount for current quarter as
calculated under Paragraph 5(a) above. 
 c)        Final Retroactive Adjustment* 

 

	 	1)	 At the end of Quarter 1 of the following calendar year, Bottler and CCNA shall make a final Incidence Pricing
settlement adjustment for the prior year final actuals. However, this final settlement adjustment will not incorporate the final, reconciled expenses for prior year CTM/CCF. 

  
 Classified -
Confidential 

  Page
 5
 
  

	 	2)	 Once CTM/CCF actuals are finalized for the prior year, Bottler and CCNA shall adjust the Incidence Pricing
settlement related to the final prior year CTM/CCF adjustment (item #1 above). Any variance between this final adjusted Incidence Pricing Settlement and the settlement amount from quarter 1 (prior year) will be paid or invoiced within 30 days of
Bottler and CCNA alignment and no later than the end of the current calendar year. Thereafter, no further adjustment to the Incidence Pricing settlement shall be made in the current calendar year related to prior year actuals. 

*For purposes of Paragraph 6(c) above “prior year” is 2016 and “calendar year” is 2017. 

7.           Both parties shall be entitled to review the other’s
calculations and all relevant underlying records upon written request. 

8.           Within two weeks of the end of every month, the Bottler will
provide CCNA package level data for volume, gross revenue, and CCF/CTM/CMA/Rebates for all of the Brands covered in the Program. 

9.           The Bottler will use reasonable efforts to ensure that its key
decision makers will have access to the incidence pricing view in Margin Minder or other system, or make such other changes that may be reasonably required in order to ensure that Bottler employees with financial decision-making responsibility have
access to Bottler’s effective COGS under this Program when making decisions in the performance of their duties. 

10.         The parties will meet on a timely basis to jointly develop a mutually
agreeable reporting and review process. 
 11.         Bottler will share with CCNA
in a timely fashion its annual, quarterly, and monthly forecasting information for the average prices it expects to charge for each of the Brands by package, to the extent that Bottler maintains such information in the ordinary course of its
business. 
 12.         The purpose of this Program is to determine the feasibility
and effectiveness of implementing an alternative pricing system. Characteristics of this Program may or may not be extended past the end of the Program specified in Paragraph 2, and any such extensions must be achieved by mutual agreement. 

13.         Attached as Attachment B is a form of Confidentiality Agreement
that shall govern this Agreement and the information shared between the parties pursuant to this Agreement. 

14.         Rights of Reversion. If either Bottler or CCNA terminates this
Agreement as permitted in Paragraphs 2, 3, or 5.f above, the parties will reconcile Total MPR against Total IPR as provided in paragraph 6 through the end of the Term. Beginning on the first day of the quarter following the expiration or termination
of this Agreement, CCNA will resume charging prices to Bottler for the Brands in accordance with the terms of the Existing Contracts. Nothing in this 

  
 Classified -
Confidential 

  Page
 6
 
  

 
Agreement shall be deemed to modify, change or amend the interpretation of the Existing Contracts or the parties’ respective rights and obligations thereunder following termination or
expiration of this Agreement. 

  
 Classified -
Confidential 

  Page
 7
 
  

 If this letter accurately sets forth our understanding and agreement, please sign below and
return one copy to me for our files. 
 Sincerely, 
 /s/ Bill
McCrary 
 Bill McCrary 
 Vice-President, Finance - Franchise
and Commercial Leadership 
 Coca-Cola North America 
 AGREED
this 6th day of April, 2016: 
 Coca-Cola Bottling Co. Consolidated 

By:  /s/ Clifford M. Deal,
III                                         
         
 Printed Name:  Clifford M. Deal,
III                                     

Title:  Senior Vice President and Chief Financial Officer     

cc: 

  
 Classified -
Confidential 

 ATTACHMENT A 

COCA-COLA NORTH AMERICA BRANDS 

Effective January 1, 2016 
  

	
	  

Product
  

	
Coca-Cola

	
CF Coca-Cola

	
Vanilla Coke

	
Cherry Coca-Cola

	 
	
Coca-Cola Life

	 
	
Diet Coke

	
CF diet Coke

	
Coke Zero

	
CF Coke Zero

	
Diet Coke with Splenda

	
Vanilla Coke Zero

	
Diet Cherry Coke

	
Cherry Coke Zero

	
Diet Coke with Lime

	 
	
TAB

	 
	
Sprite

	
Sprite Zero

	
Sprite LeBron's Mix

	
Sprite Tropical

	
Sprite Cranberry

	
Sprite Zero Cranberry

	 
	
Fresca

	
Fresca Peach

	
Fresca Black Cherry

	 
	
Pibb Xtra

	
Pibb Zero

	 
	
Mello Yello

	
Mello Yello Peach

	
Mello Yello Cherry

	
Mello Yello Zero

	 
	
Surge
  

  
 Classified -
Confidential 

	
	  

Product
  

	
Barq's:

	
Root Beer

	
French Vanilla Crème Soda

	
Caffeine Free Root Beer

	
Red Crème Soda

	
Diet Root Beer

	
Diet French Vanilla Crème Soda

	
Diet Red Creme Soda

	 
	
Fanta:

	
Orange

	
Grape

	
Grapefruit

	
Strawberry

	
Pineapple

	
Cherry

	
Berry

	
Mango

	
Apple

	
Fruit Punch

	
Peach

	
Fanta Zero Orange

	 
	
Delaware Punch

	 
	
Red Flash

	 
	
Northern Neck:

	
Ginger Ale

	
Diet Ginger Ale

	 
	
Seagram's

	
Ginger Ale

	
Diet Ginger Ale*

	
Raspberry Ginger Ale

	
Diet Raspberry Ginger Ale

	
Club Soda

	
Tonic Water

	
Diet Tonic Water

	
Non Flavored Seltzer
  

  
 Classified -
Confidential 

	
	  

Product
  

	 
	
Fuze Refreshments

	 
	
Fuze Iced Tea Lemon

	 
	
Fuze Strawberry Lemonade

	 
	
Fuze Iced Tea Half Tea Half Lemonade

	 
	
Fuze Iced Tea Strawberry Red Tea

	 
	
Fuze Iced Tea Honey and Ginseng Green Tea

	 
	
Fuze Berry Punch

	 
	
Fuze Sweet Tea

	 
	
Fuze Mango Orange Iced Tea

	 
	
Fuze Diet Lemon Tea

	 
	
Minute Maid Refreshment

	 
	
Lemonade

	 
	
Fruit Punch

	 
	
Pink Lemonade

	 
	
Orangeade

	 
	
Peach

	 
	
Tropical Punch

	 
	
Light Lemonade

	 
	
Light Raspberry Passion

	 
	
Light Orangeade
  

  
 Classified -
Confidential 

 ATTACHMENT B 

Confidentiality Agreement 

THIS CONFIDENTIALITY AGREEMENT is made and entered into as of the 6th day
of April, 2016, by and between Coca-Cola Bottling Co. Consolidated (“Bottler”) and THE COCA-COLA COMPANY, a Delaware corporation, by and through its Coca-Cola North America division (“KO”), under the following circumstances: 

A.         KO has requested that Bottler allow KO access to certain of Bottler’
data systems to obtain nonpublic information concerning sales of beverages by Bottler and its affiliates in North America, including its commonwealths, territories and possessions. This information will include (without limitation) the identity of
individual accounts and show all products sold under license from KO, sales volume, invoice prices, allowances and discounts. The information described in the preceding sentence is referred to in this Agreement as the “Confidential
Information.” 
 B.         Bottler is willing to and agrees to allow certain
KO employees to have such access to the Confidential Information, provided that KO and KO employee serving as Vice President, Coca-Cola North America Franchise & Commercial Leadership Finance or such position with comparable
responsibilities (“Employee”) agree to the restrictions on the use and disclosure of the Confidential Information as provided in this Agreement. 

NOW THEREFORE, in consideration of the foregoing and for other good and valuable legal consideration, the parties agree as
follows: 
 1.         Non-disclosure. KO agrees, and agrees to cause the
Employee, to use the Confidential Information only for the internal purposes of KO, and, except as permitted by Section 5 of this Agreement, shall make no disclosure whatsoever of any Confidential Information. 

2.         Restricted Access. KO agrees, and agrees to cause Employee, to
restrict access to the Confidential Information (in any form) only to other KO employees meeting all of the following criteria: (a) the KO employee has a need to know this information; and (b) the KO employee has been approved by an
authorized KO official (i.e., above Director level) to have access to the Confidential Information. 

3.         No Warranty. The Confidential Information to which KO and the
Employee is being allowed access is prepared in the ordinary business operations of Bottler and is believed to reflect correctly the records of Bottler and its affiliates at the date it is entered into the data system, but any express or implied
warranty that the Confidential Information is accurate or complete is specifically disclaimed by Bottler. Bottler shall have no liability to KO or the Employee for KO’s or the Employee’s use of or reliance on the Confidential Information.

 4.         Insider Trading. KO acknowledges, and agrees to cause the
Employee to acknowledge, that the information could, under some circumstances, be material nonpublic information relating to Bottler, and that the use of such information in the purchase or sale of the securities of Bottler could, under those
circumstances, subject the person responsible for the purchase or sale of such securities to liability under relevant securities laws and regulations. 

  
 Classified -
Confidential 

 5.         Exclusions from
Confidential Information. The following information shall not be considered as “Confidential Information” under this Agreement: 

    (a)     Information which is, or subsequently may become,
generally available to the public as a matter of record through no fault of KO or the Employee; 

    (b)     Information which KO can show was previously known to it
as a matter of record at the time of receipt; 
     (c)
    Information which may subsequently be obtained from a third party (i) who received the information lawfully and from a disclosing party who was under no duty to keep such information confidential; and (ii) who
obtained the information through no fault of KO or the Employee; 
     (d)
    Information which may subsequently be developed by KO or the Employee independently of any disclosure of Confidential Information from Bottler hereunder; 

    (e)     Information which is required to be disclosed pursuant to
the requirement of a government agency or by operation of law, subsequent to prior consultation with Bottler’ legal counsel. 

6.         Legal Process. KO agrees, and agrees to cause Employee, to notify
Bottler immediately if either becomes subject to legal process compelling them to disclose Confidential Information, so that Bottler may seek a protective order or other appropriate remedy. If legally compelled to disclose the Confidential
Information, KO agrees and agrees to cause Employee to furnish only that portion of the Confidential Information which is legally required to be disclosed. 

7.         Termination. Either party may terminate this Agreement for any
reason by giving not less than ninety (90) days prior written notice. 

8.         Effect on Other Agreements. Nothing in this Agreement shall be
deemed to modify, amend or waive any rights either party may have under any bottling or distribution agreement between the parties. 

  
 Classified -
Confidential 

 The parties have executed this Agreement as of the date first above written. 

 

			
	Coca-Cola Bottling Co. Consolidated
		
	By:	 	 /s/ Clifford M. Deal, III

 

			
	THE COCA-COLA COMPANY by and through its Coca-Cola North America division
		
	Signature:	 	 /s/ William McCrary

		 	     Authorized Signing Officer

  

			
	Printed Name:	 	 William McCrary

		 	Authorized Signing Officer

  
 Classified -
Confidential

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