Document:

exv10w13

Exhibit 10.13

Business Cooperation Agreement

	 	 	 
	Party A:
	 	China Mobile Group Beijing Co., Ltd.
	Address:
	 	7 Dongzhimen South Avenue, Dongcheng District, Beijing
	Postal Code:
	 	100007
	Tel:
	 	86-10-52186699
	Facsimile:
	 	86-10-65541330
	Bank:
	 	Chang’an Sub-branch, Beijing Branch, Industrial and Commercial Bank of China
	Account No.:
	 	*

	 	 	 
	Party B:
	 	Beijing NetQin Technology Co., Ltd.
	Address:
	 	Building #4, 11 Heping East Street, Dongcheng District, Beijing
	Postal Code:
	 	100013
	Tel:
	 	010-85655555
	Facsimile:
	 	010-85655518
	Bank:
	 	Beijing Chaowai Avenue Sub-branch, China Merchants Bank
	Account No.:
	 	*

(Collectively, the “Parties”)

China Mobile Group Beijing Co., Ltd. (“Party A”) is a network operation company with the approval
by the Ministry of Industry and Information Technology of the PRC. As mobile network operator, it
provides communication channel, billing platform and collection of bills services to SMS
application providers with charge.

Beijing NetQin Technology Co., Ltd. (“Party B”) is engaged in telecom value-added business with the
approval by telecom industry authority (value-added telecom business license (cross-region) No.:
B2-20070223), and as SMS application provider directly provides SMS value-added services to Party
A’s users.

Through thorough negotiations, the Parties hereby agree as follows with respect to joint
development of Monternet SMS business in accordance with principles of mutual benefits,
complementary advantages, and joint development:

			
	1.	 	COOPERATION WAY AND CONTENT

Party A, as mobile network operator, will provide to Party B with communication and billing
channels. During the term hereof, the codes used by Party B in China Mobile national network are
as follows: enterprise code *, service code *.

 

			
	*	 	Indicate that certain information contained herein has been
omitted. Confidential treatment has been requested with respect to the omitted
portions.

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Party B, through Party A’s SMS platform, only provides to Party A’s users in Beijing area, with
Monternet SMS business.

			
	2.	 	OBLIGATIONS AND RIGHTS OF BOTH PARTIES

			
	(I)	 	PARTY A’S OBLIGATIONS

	1.	 	Party A shall provide billing and bills collection services for the cooperative business
according to Party B’s requirements.
	 
	2.	 	Where Party A implements any system testing, maintenance or upgrading, or any other operation
which may possibly cause any interruption of the business, Party A shall give notice to Party
B by means of email or any other way through the “China Mobile New Services Information
Management System” (“SIMS System”) in advance of seven (7) days, including the reason,
duration and frequency of such interruption.
	 
	3.	 	Party A shall provide to Party B with the interface specification and technical agreement
standards related to specific business, and assist Party B to test and get through the
communication interface between Party B’s server and Party A’s SMS gateway. Party A shall
maintain the normal operation of the network and perform corresponding obligations in
accordance with the network access agreement signed by the users.
	 
	4.	 	Party A shall be responsible for the users’ consulting and complaint regarding issues arising
related to Party A’s telecom network, and shall establish a “first inquiry accountability
system”, based on which Party A shall transfer the problem requiring Party B’s assistance to
Party B. Party A shall be responsible for related following-up work and return visit to the
users.
	 
	5.	 	If allowed Party A shall timely provide Party B with actual information fees collected by it,
including the user’s number and corresponding fees incurred.
	 
	6.	 	Party A is obligated to inform Party B of any information which is prepared by and officially
published by Party A and has direct effect on Party B’s business development, except for those
in relation to the State’s or Party A’s business secrets.
	 
	7.	 	Where Party A cannot continue to provide the services due to its bad operation or other
reasons attributable to itself, Party A shall give a 3-month notice to Party B specifying
related situation, and shall provide reasonable explanation to the users as well as good
follow-up services.

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	(II)	 	PARTY A’S RIGHTS

	1.	 	Party A is not liable for any risk arising from any unpaid fees caused by cell phone
cancellation, pre-cancellation, termination, or failure in payment or payable fees by
the users, and is not liable for providing billing services for those users who do not use
the information services for the month.
	 
	2.	 	Party A has the right to prepare the managing method, examination terms, user services
standards and documents in relation to the Monternet business, and require Party B’s
compliance and implementation. Party A will give examination to Party B according to above
managing regulations and take corresponding measures according to the examination results.
	 
	3.	 	Party A has the right to examine and verify the Internet information services or the telecom
value-added services provision license, credit certificate, business license, information
recourse, bank account information, and other materials related to business operation provided
by Party B.
	 
	4.	 	Party A has the right to verify and examine Party B’s newly added or changed business, and
refuse to implement those in violation of the State’s information safety related regulations.
If Party B at its own discretion provides certain services without Party A’s prior
verification and examination, Party A has the right to make claim against Party B pursuant to
related Monternet cooperation Administrative Measures.
	 
	5.	 	Party A reserves the right to limit the transmission or adjust the SMS flow according to the
SMS system volume, regarding those irregularly large-volume SMS exceeding the system volume
capability and possibly affecting the safety of Party A’s network operation. Party A also has
the right to require Party B to dispose of the spam SMS and illegal attack coming from Party B
within limited period of time. Where Party B fails to timely handle such matters, Party A is
entitled to take certain measures to avoid adverse development of the matters. If any
emergence arises, Party A is entitled to interrupt the communication gateway without giving
notice to Party B, in order to protect the legal rights of most users. In the event that Party
B distributes any illegal information through Party A’s SMS platform, Party A is entitled to
immediately interrupt the communication gateway in connection with Party B, and reserves the
right to make further claim against Party B.
	 
	6.	 	When accepting and handling the users’ complaint arising from Party B’s liabilities, Party A
has the right to make advance payment on behalf of Party B if the user applies to be refunded
the information fee, and then deduct such advance payment from the related fees to be paid by
Party B when settling with Party B. If the Party B’s settlement is not sufficient for such
advance payment, Party B shall compensate Party A for such fees.

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	7.	 	If Party B can not achieve the similar lever as other cooperative partners of Party A, Party
A is entitled to early terminate the provision of billing and bills collection services to
Party B, and/or terminate this Agreement.
	 
	8.	 	Party A has the right to, according to competent authority’s requirement, terminate or
suspend the cooperation with Party B, or the provision of billing and bills collection
services to Party B.

			
	(III)	 	PARTY B’S OBLIGATIONS

	1.	 	Party B shall have the enterprise legal person business license bearing legal business scope,
and content/application services provider qualification, and shall provide to Party A with
true and reliable value-added telecom services provision license issued by the Ministry of
Industry and Information Technology or local telecom authorities, credit certificates, and any
other materials related to its after sales services system, pricing approval and bank
accounts.
	 
	2.	 	Party B shall maintain consistent services quality, in particular the information safety and
services quality during significant period of time, ensure 7*24 availability of the
communication channel with Party A, and be obligated to disclose the disclaimers to the user
when the user activates certain service.
	 
	3.	 	Party B shall submit its application for Party A’s approval if it desires to make any
addition or change to its existing services, and may not activate the newly added services or
implement such change to its existing services until receipt of Party A’s approval.
	 
	4.	 	Where Party B implements any system testing, maintenance or upgrading, or any other operation
which may possibly cause any interruption of the business, Party B shall give a written notice
to Party A by means of email or any other way through the SIMS System in advance of seven (7)
days, including the reason, duration and frequency of such interruption, and shall make
related announcement to the users. Party B may not provide any bill collection services by
using the communication channels provided by Party A.
	 
	5.	 	Party B must ensure the accuracy of all the information in the SIMS system, including without
limitation, company name, address, tax account number, value-added certificate number, and
contact person’s information. Party B shall update the above mentioned information if there is
any change to it. Party B shall be solely liable for any losses caused by its failure in
timely updating such information.
	 
	6.	 	Party B shall log on the SIMS system to check the notices and announcements published by
Party A, and timely handle such information. Party B shall be held solely

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	 	 	liable for any losses cause by its failure in checking such published information on the SIMS system.
	 
	7.	 	If Party B is obligated to repay debts to Party A, Party B shall repay such debts during the
settlement period. If Party B did not repay debts for three consecutive months, Party A is
entitled to terminate the cooperation and claim the debts.
	 
	8.	 	Party B shall abide by the Monternet cooperative Administrative Measures, examination terms,
user services standards set out by Party A for regulating the Monternet market order as well as the provisions of other related documents, and shall be
liable for its violation of any related provision.
	 
	9.	 	Party B shall provide a specific direct line for handling the users’ complaints. Party B
shall be responsible for any users’ inquiry or complaint caused by reasons not attributable to
Party A’s communication network problems, and shall accept and handle the users’ inquiry, fees
inquiry and complaints arising from all kinds of communication problems in the course of
services provision. Party B shall establish the “first inquiry accountability system”, based
on which Party B shall transfer the problem requiring Party A’s assistance to Party A. Party B
shall be responsible for related following-up work and return visit to the users.
	 
	10.	 	When testing and adjusting the system, Party B may not impair the normal operation of Party
A’s existing network. When sending SMS to Party A’s communication platform, the sending speed
may not exceed the gateway flowing volume limit distributed by Party A. Without Party A’s
consent, Party B may not conduct any testing with large flowing volume, otherwise Party B
shall be solely liable for all the consequences so caused.
	 
	11.	 	Party B shall conduct strict management on the network gateway and related account
privileges, to safeguard the network and information safety. Party B shall be held solely
liable for any consequences caused by its poor management.
	 
	12.	 	If Party B fails to continue the provision of such services due to its bad operation or other
reasons attributable to itself, Party B shall give a 3-month notice to Party A, and shall
provide reasonable explanation to the users as well as good follow-up services.
	 
	13.	 	Party B warrants that it enjoys legal ownership to, or any legal authorization to grant the
operator to use as agreed upon herein, any cooperative product or any other related content
provided to Party A in the course of cooperation, and that the cooperative products and other
related content will not infringe the legal rights of any third party (including without
limitation, copyright, right of reputation, or right of portrait), and there is no copyright
related dispute or any violation of any laws or regulations, and that it has the right to
authorize the operator to distribute the information on the information network.

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	14.	 	If any third party initiates any administrative complaint, lawsuit or apply for an
arbitration against Party B for the reason that Party B has no right to dispose of any
cooperative product or other related content, or there is fault with the authorization by
Party B, then Party A is entitled to as the case may be, take one or any combination of the
following correction measures: (1) suspend the division of the distributable profits hereunder
with Party B within the scope of the third party’s claim; (2) require Party B to, at its own
costs, solve the above mentioned problems, and Party B shall, as required by Party A, at its
own costs, apply to the dispute resolution institution to get involved in the dispute
resolution as a third party; or (3) partially or wholly terminate this Agreement. However, if
all the above mentioned measures are taken, the losses to Party A still cannot be avoided, and if Party A requires,
Party B is obligated to timely and fully indemnify Party A any losses so incurred by it
(including without limitation, advance payment made by Party A to Party B and/or losses
caused by interruption of business, reasonable attorney fee, litigation or arbitration fees
paid by Party A in connection with dispute resolution).
	 
	15.	 	If Party B does not have any Internet business operation license, then in the course of
cooperation, Party B should not provide any service usage channel to the users through
Internet (including without limitation, customized services or services requesting). At same
time, Party B should not give any publicity regarding the cooperative business on the website
without the Telecommunication and Information Services Operation Permit. Party B shall be held
fully liable for the violation of any above mentioned provisions in the course of cooperation.

			
	(IV)	 	PARTY B’S RIGHTS

	1.	 	Party B has the right to require Party A to provide Internet SMS gateway interface
specifications and related technical agreement standards, and require Party A to assist Party
B in providing services to the users.
	 
	2.	 	Party B has the right to, according to its business development, require Party A to adjust
the network interface volume limit if Party A’s system volume permits.
	 
	3.	 	Party B has the right to, in accordance with this Agreement and Monternet cooperation
Administrative Measures, regularly provide new services or make change to its existing
business, and determine the information fees for each item of services provided by it.
	 
	4.	 	Party B has the right to be informed of any information which is prepared by and officially
published by Party A and has direct effect on Party B’s business development, except for those
in relation to the State’s or Party A’s business secrets.
	 
	5.	 	Party B has the right to require Party A provide assistance and cooperation in handling
certain users’ complaints.

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	6.	 	Party B has the right to require Party A to provide the billing and bills collection services
for the cooperative business.

			
	3	 	INCOME DISTRIBUTION

	1.	 	Distribution of Communication Fees:
	 
	 	 	Party A solely owns the communication fees incurred by the users for using the mobile
telecom network resources.
	 
	2.	 	Distribution of Imbalanced Communication Fees:
	 
	 	 	Each month based on billing data at gateways , if the number of SMS Party B sends to users
(MT) is greater than that of SMS users send to Party B (MO) ( MT subtracted by MO is called
imbalanced communication), it will cause imbalanced communication fees on Party B, Party A
will charge Party B these fees at * per message. See the following table for detailed
standards:

	 	 	 	 	 
	Numbers of
SMS per month	 	Charge
Standard	 	Calculation Method
	 	 	(RMB/one
SMS)	 	X=(MT-MO) SMSs/month
	 	 	 	 	 
	*
	 	*
	 	*
	 	 	 	 	 
	*
	 	*
	 	*
	*
	 	*
	 	*
	*
	 	*
	 	*

	3.	 	Distribution of Information Fees
	 
	 	 	Party B solely owns the information fees incurred by the users’ use of the application
services or information services provided by Party B. Party A provides the billing and bills
collection services to Party B. For each month the total of information fees incurred by all the
users in the national network is the receivable information fees for the national network, *% of
which is to be paid to Party A by Party B as the consideration for Party A’s provision of billing
and bills collection services to Party B, and the remaining *% of which is the income of Party B
for its provision of information services. If the outstanding balance after deducting the amount of
imbalanced communication fees to be paid by Party B to Party A, from the *% of the total
information fees received by Party B, is a positive number, then Party A shall

 

			
	*	 	Indicate that certain information contained herein has been
omitted. Confidential treatment has been requested with respect to the omitted
portions.

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	 	 	pay the balance to Party B and collect the special invoice for service industry bearing same
amount from Party B; if it is a negative number, then Party B shall pay the amount owed to
Party A to Party A before the 25th day of each month, and Party A shall issue the
invoice bearing the same amount to Party B after receiving the payment from Party B.
	 
	4.	 	The calculation period for mobile Monternet SMS business commences from the 00:00 hour on the
1st day of each calendar month and ends on the 24:00 hour of the last day of such
calendar.
	 
	5.	 	The above mentioned calculation and settlement is based on the callings which are
successfully made and are successfully collected by the billing system of Party A. The
information fees for services based on the number of SMS incur only when SMS successfully is
received by the users. The information fees for monthly settling business incur when the user
subscribe such service and the user successfully uses such services in that month.
	 
	6.	 	The information fees settled do not include the following:

	 	(1)	 	Churned user fee (including pre-cancellation of cell phone number);
	 	(2)	 	Suspended user fee;
	 	(3)	 	Silent user fee;
	 	(4)	 	Average higher single SMS fee; and
	 	(5)	 	Refunded fee (double).

	7.	 	Party A will provide the settlement bill of the previous month to Party B through SIMS system
by the 15th day of each month. Both Parties shall check and confirm the total
information fees incurring from the 1st day to the last day of the previous month. Party B
shall give a feedback regarding the bill checking within ten (10) days. If there is no
feedback from Party B during such ten (10) days, it will be deemed that the settlement bill is
correct.
	 
	8.	 	If the settlement balance on Party B is a positive number, then regardless of whether Party B
holds any objection to the settlement statement of the previous month, Party B shall issue
Party A an invoice by the 18th day of each month (subject to the time Party B
delivers it to the place designated by Party A), and Party A shall make payment of the
information fees payable to Party B in the amount of the invoice amount after receiving Party
B’s official invoice by the 18th day of such month. No matter the Parties complete
the checking of the settlement statement or not, the Parties shall proceed with settlement
according to the amounts specified on the settlement statement, and overpaid or less paid
amount shall be refunded or made up in next or future settlements.
	 
	9.	 	If the settlement balance on Party is a negative number, then regardless of whether Party B
holds any objection to the settlement statement of the previous month, Party B shall pay the
amount owed to Party A be the 25th day of each month. Party A shall issues the
invoice to Party B after receiving the payment from Party B. No
matter the

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	 	 	Parties complete the checking of the settlement statement or
not, the Parties shall proceed with settlement according to the amounts specified on the
settlement statement, and overpaid or less paid amount shall be refunded or made up in next
or future settlements.
	 
	10.	 	When Party B receives the settlement statement on the 15th day of each month, if
after eliminating the churned user fee (including pre-cancellation of cell phone number), the
suspended user fee, the silent user fee, the average higher single SMS fee, and the refunded
fee (double), the difference between the GSM user’s fee and the customization relationship is
above *, a checking request may be raised by Party B; before 25th day of each month, for
GoTone users bills, if the difference with subscription is greater than *, Party B can start
to request the verification of accounts; for EasyOwn users and Mzone users, if the difference
between the bill and that from user subscriptions is greater than the successful billing
ratio, Party B can start to request the verification of accounts, otherwise it will subject to
Party A’s data. If any objection arises, the Parties shall clarify the reason for such
objection, and find out the solution through negotiations.

			
	4	 	CUSTOMER SERVICES

	1.	 	Party B shall make sure that the Monternet SMS is the SMS subscribed or customized by the
users. Party B shall guarantee that the content of the sent out SMS is healthy and legal.
Party A has the right to supervise and examine the content of Party B’s SMS, and strengthen
the management on the content of SMS provided by Party B. See the Appendix I hereto for
details about the Administrative Measures.
	 
	2.	 	Party B shall warrant that the users will fully understand the basic information about the
Monternet SMS business, which mainly include the service charge, calculation method, SMS
sending frequency, way of use, and main content of SMS, etc..
	 
	3.	 	Party B shall have 7*24 operating hot line (fixed) and cell phone for customer services
provision. The fixed phone number should not be an extension number. And the cell phone can
never be switched off or on which call forwarding function is set. The customer service number
shall be recorded with Party A, and should not be changed without giving an advance notice to
Party A. Party B shall inform the customers of the customer service numbers on its website or
public publicity.
	 
	4.	 	Party B shall be responsible for handling the consulting regarding the application services
or content provided by Party B, inquiry about fees, or complaint from the users, and provide
customer services in connection with the claimant or complaint regarding the telecom network’s
problems. Party B shall assist Party A in solving the

 

			
	*	 	Indicate that certain information contained herein has been
omitted. Confidential treatment has been requested with respect to the omitted
portions.

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	 	 	consulting regarding the application services or content provided by Party B, inquiry
about fees, or complaint from the users accepted by Party A’s customer service department.
Party B shall arrange the well trained customer service staff to handle the consulting and
complaint from the users, and solve the complaints from the users within the provided time
limit, and provide corresponding replies.
	 
	5.	 	In the course of cooperation, if a large number of complaints arise due to Party B’s
sub-standard service quality, Party A has the right to temporarily suspend the cooperation
with Party B. Party A has the right to claim from Party B a certain amount of customer service
cost if the consequence is serious. Such amount of customer service cost shall be calculated
by Party A according to the actual circumstances and Party A shall inform Party B of the
calculation method.

			
	5	 	INFORMATION SECURITY

	1.	 	Party B shall ensure that all business content is in strict conformity with the Administrative
Measures on Internet Information Services” and other relevant state laws and regulations. Do not
produce, copy, publish, disseminate information containing pornography or other illegal information
contrary to public morality, or vulgar content which leads to physical and mental damage to young
people.
	 
	2.	 	Party B shall ensure that the business of the company comply with China Mobile’s related
regulations on the prohibition of any form of paid services. Do not use Monternet to charge any
fees except those collected through the use of Monternet, including but not limited to the
collection of movies, songs download fees.
	 
	3.	 	Party B undertakes to ensure the compliance of China Mobile’s related regulations on Channel
Promotion in the process of promoting the collaborative business:
	 
	 	 	to ensure that the Company’s business, marketing channels do not contain pornography and
other illegal or vulgar content;
	 
	 	 	to prohibit the use of advertisement network or other third parties to promote the
collaborative business; and
	 
	 	 	to prohibit the promotion or guidance among uses to register the collaborative business
through other wap sites other than Monternet.

			
	6	 	CONFIDENTIALITY

	1.	 	For the purpose of this Agreement, “Proprietary Information” refers to those information
developed, created or discovered by the Disclosing Party, or known to the Disclosing Party, or
transferred to the Disclosing Party, and commercially valuable to the Disclosing Party’s
business, which is obtained by one Party from the other Party (“Disclosing Party”) in the
course of joint cooperation. The Proprietary Information include, without limitation, business
secrets, computer programs, design technologies,

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	 	 	ideas, know-how, process, data, business and
product development plans, customer information and any other information relating to the
Disclosing Party’s business, and any confidential information
received by such Disclosing Party from the other parties. Both Parties understand that the
Disclosing Party owns or will own the Proprietary Information which is significant to the
Disclosing Party. The cooperation between the Parties constitutes the obligations of both
Parties with respect to keeping the Proprietary Information confidential.

	2.	 	Without prior written consent from the Disclosing Party, the other Party shall keep any
Proprietary Information confidential, and may not use or disclose such Proprietary Information
to any other person or entity, unless required by performance of the obligations hereunder.
	 
	3.	 	Both Parties shall keep confidential the joint cooperation set forth herein as well as the
content of this Agreement. Without the other Party’s prior written consent, the other Party
may not disclose of the content of the cooperation agreement and related content to any third
party.
	 
	4.	 	This confidentiality section survives the termination of this Agreement and remains effective
perpetually.

			
	7	 	DISCLAIMER

	 	 	Neither Party shall be held liable for its failure in performance of
partial or whole obligations hereunder due to the effect of any force
majeure event; provided, however, that the affected Party or Parties
shall inform the other Party of the force majeure event within ten
(10) business days following the occurrence of such force majeure
event and provide related evidence. Upon elimination of the effect of
such force majeure event, the affected Party or Parties shall continue
performance of this Agreement upon negotiations between the Parties.

			
	8	 	BREACH LIABILITIES

	1.	 	Either Party failing in performance of any term of this Agreement or any Appendix hereto
shall be deemed as breach of this Agreement
	 
	2.	 	If one Party receives the other Party’s notice through SIMS system or written notice
specifying such Party’s breach, and such breach does exist through such Party’s confirmation,
then such Party shall correct its breach and give written notice to the other party within ten
(10) business days following the receipt of aforesaid breach notice. If either Party believes
that the breach does not exist, the Party shall raise its objection or provide explanation in
writing to the Party within ten (10) business days. Under such circumstance, the Parties
should negotiate with each other regarding the issue and, if negotiations fail, the dispute
resolution terms hereof shall be referred to.

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	3.	 	If either Party’s default causes the other Party to suffer from any adverse social impact or
economic losses, the non-breaching Party is entitled to require the breaching Party to
eliminate such impact and assume such economic losses so
caused to the non-breaching Party, and the non-breaching Party is entitled to
claim the breaching Party’s civil liabilities.

			
	9	 	DISPUTE RESOLUTION

	 	 	Any dispute arising from the performance of this
Agreement shall be resolved by the Parties through
friendly negotiations, and if negotiations fail,
either Party may submit such dispute to Beijing
Arbitration Commission for arbitration in accordance
with its then effective rules. The arbitral award is
final and binding upon both Parties.

			
	10	 	EFFECTIVENESS, AMENDMENT, RENEWAL AND TERMINATION

	1.	 	This Agreement becomes effective on and from May 20, 2010 and expires on May 19 , 2011. Once
this Agreement becomes effective, the prior agreement automatically terminates. If neither
parties makes a 30-days prior written notice to terminate this Agreement before the expiration
date, then this Agreement will be automatically renewed for a six (6)-month term, for
unlimited times. If either party makes a 30-days prior written notice before the expiration
date of the original or renewal term, this Agreement will terminate upon expiration, though it
till has legal effect until all parties have completely performed their obligations under this
Agreement and all outstanding payments and claims have been paid off.
	 
	2.	 	If Party B withdraws from the cooperation pursuant to the Monternet Cooperation
Administrative Measures, the cooperation between the Parties will terminate and this Agreement
will terminate accordingly.
	 
	5.	 	This Agreement is made in four (4) original copies, Party A holding three (3) copies and
Party B holding one (1) copy. Each original copy has the same legal effect.
	 
	6.	 	The appendices hereto is an integral part of this Agreement, have the same legal effect with
this Agreement. In case of any inconsistency between the appendices hereto and this Agreement,
this Agreement shall prevail.
	 
	7.	 	During the term hereof, this Agreement may be amended or rescinded by the Parties through
friendly negotiations. In the event that either Party desires to amend or rescind this
Agreement, such Party shall give a written notice to the other Party in advance of thirty (30)
days. Either Party unilaterally rescinding this Agreement shall indemnify the other Party for
all the losses so incurred by it, unless the other Party has committed default in advance.

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	8.	 	Either Party directly or indirectly breaching any provision hereof, or failing in
performance, or timely or fully performance of any of its obligations hereunder shall be
deemed have breached this Agreement. The non-breaching Party has the right to require the
breaching Party by sending written notice, to cure its default, and take sufficient, effective
and timely measures to eliminate the consequences of default, and indemnify the non-breaching
Party all the losses so incurred by it.
If the breaching Party does not cure its default within ten (10) days following the receipt
of above notice, the non-breaching Party has the right to unilaterally terminate this
Agreement by giving a SIMS notice or written notice, and claim against the breaching Party
for its default liabilities.

Party A: (Official company seal)

Party B: (Official company seal)

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Appendix: Anti-Corrupt Agreement

In order to encourage and protect fair market competition in the commercial activities, ensure the
good faith, anti-corrupt, highly effectiveness and mutual benefits of both Parties, the Parties
hereby agree upon as the follows:

	1.	 	In the course of cooperation, the Parties shall abide by the laws and regulations of the
State, and develop all the commercial transaction activities in accordance with the
Anti-Unfair Competition Law of the PRC, the Bidding Law of the PRC, and the Interim Provisions
on Banning Commercial Bribery, and other related laws and regulations.
	 
	2.	 	The principles of openness, fairness, justice, honesty shall be applied to bidding parties
confirmation, bidding activities, bid opening, and bid evaluation. Party A’s inspection
department or designated staff shall supervise the whole bidding project, and shall diligently
review and handle the complaint from Party B, and provide a timely reply.
	 
	3.	 	Either Party’s employees or relatives thereof should not accept any cash, valuable
properties, valuable securities provided by the other Party, should not require or accept any
financial support to it for house construction or decoration, wedding or funeral, or overseas
traveling or education from the other Party, or introduce its relatives or friends to be
engaged in any business activities related to the cooperation between the Parties, or receive
any commission, or attend any luxurious entertainment, keeping-fit, or traveling activities
which may adversely influence its fair implementation of corporate activities, or claim
personal expenses.
	 
	4.	 	Both Parties’ staff should not conduct any private discussions or reach any covenant or
arrangement regarding supply, change in quantity of raw material, or materials quality for
purpose of obtaining personal benefits.
	 
	5.	 	Party B should not subcontract any engineering project (including construction, maintenance,
supervision, design or system integration) to any third party without obtaining Party A’s
express consent.
	 
	6.	 	Neither Party should conduct any activity in violation of commercial moral, normal
competition order, or destroying reputations of both Parties, or conspire with bid inviting
party or other bidding parties, or disclose the other Party’s confidential information, or
prohibit the fair competition from other competitors, or make settlement or tender price or
commercial quotation.

14

 

	7.	 	In the event that any violation of above mentioned provisions or commercial moral or market
order is discovered, such cooperative project or similar project shall be terminated
immediately.
	 
	8.	 	If either Party realizes that the other Party’s staff accepts a bribe, or being fraudulent,
or abuse power, or conduct any negligence, either Party is obligated to report such matter to
the other Party’s supervision department.
	 
	9.	 	This agreement is an integral part of this Agreement, and a seal on the perforation is
affixed hereto and this Agreement.

Party A’s Supervision Department and Complaint Acceptance:

Tel: 65546699-82576

Email:
jubao@bj.chinamobile.com

Party B’s Complaint Acceptance:

Tel: 85655555

Email: linbo@netqin.com

15Exhibit 10.1

Exhibit
10.1

EXECUTION VERSION

STOCK TRANSFER RESTRICTION AND

REGISTRATION AGREEMENT

March 15, 2011

THIS STOCK TRANSFER RESTRICTION AND REGISTRATION AGREEMENT (this “Agreement”), dated
as of March 15, 2011, is by and among (1) GSI Commerce, Inc., a Delaware corporation
(“Buyer”), (2) the Insight Stockholders (as hereinafter defined) and (3) the Individual
Stockholders (as hereinafter defined) (together with the Insight Stockholders, the
“Stockholders”). Reference is made to that certain Merger Agreement, dated as of February
9, 2011 (the “Merger Agreement”), by and among Buyer, Gator Acquisition Corp. and Gator
Acquisition LLC, each a wholly-owned subsidiary of Buyer, Fanatics, Inc., a Delaware corporation
(the “Company”), the stockholders listed on Annex I thereto, those persons listed on Annex
II thereto, and Insight Ventures Partner, LLC, solely in its capacity as the Stockholders’
Representative. All capitalized terms used but not defined in this Agreement will have the
respective meanings ascribed thereto in the Merger Agreement.

WITNESSETH

WHEREAS, this is the Registration Agreement referred to in the Merger Agreement;

WHEREAS, pursuant to the Merger Agreement, Buyer will acquire the Company through the Merger
of Merger Sub with and into the Company, with the Company being the surviving corporation, and the
Second Merger of the Company with and into Merger Sub II with Merger Sub II being the surviving
company and a wholly-owned subsidiary of Buyer;

WHEREAS, in the Merger, the capital stock of the Company owned by the Stockholders will be
converted into the right to receive cash and shares of Buyer Stock, all as more particularly set
forth in the Merger Agreement; and

WHEREAS, the execution and delivery of this Agreement is a condition precedent to the
Company’s and the Stockholders’ obligations, respectively, to consummate the Merger Agreement and
transactions contemplated thereby.

NOW, THEREFORE, in consideration of the foregoing and the mutual covenants and agreements
hereinafter set forth, and for other consideration, the receipt and sufficiency of which are hereby
acknowledged, the parties to this Agreement hereby agree as follows:

ARTICLE I

Restrictions on Transfer of Restricted Securities.

1.1. Certain Definitions. For purposes of this Agreement,

(a) “Affiliate” means, with respect to a specified person or entity, any other
person or entity that, directly or indirectly, through one or more intermediaries, controls,
or is controlled by or is under common control with, the specified person or entity,
including, without limitation, with respect to the Insight Stockholders, any general partner
thereof or related investment fund. For the purposes of this definition, “control” (including with correlative
meanings, the terms “controlling,” “controlled by” and “under common
control with”), as used with respect to any entity, means the possession, directly or
indirectly, of the power to direct or cause the direction of the management or policies of
such entity, whether through the ownership of voting securities, by agreement or otherwise.

 

 

 

(b) “Automatic Shelf Registration Statement” has the meaning ascribed to it in
Rule 405 under the Securities Act.

(c) “Individual Stockholders” means: (i) Alan S. Trager, Trustee of Alan S.
Trager Revocable Trust u/a/d 1/2/08, (ii) Mitchell Trager, Trustee of Mitchell Trager
Revocable Trust u/a/d 1/7/08, (iii) Brent L. Trager, Trustee of Brent L. Trager Revocable
Trust u/a/d 7/1/08, (iv) Jason Trager and David Trager, Co-Trustees of David Remainder Trust
u/a/d 5/1/07, (v) Jason Trager and David Trager, Co-Trustees of Jason Remainder Trust u/a/d
5/1/07, (vi) Jason Trager and David Trager, Co-Trustees of Brandon Remainder Trust u/a/d
5/1/07, (vii) Brent L. Trager and Sheri Weiss, Co-Trustees of Sheri Remainder Trust u/a/d
5/1/07, (viii) Brent L. Trager and Erica Leibo, Co-Trustees of Erica Remainder Trust u/a/d
5/1/07 and (ix) Mitchell Trager, Trustee of Brent L. Trager Remainder Trust u/a/d 5/1/07.

(d) “Insight Stockholders” means: (i) Insight Venture Partners V, L.P., (ii)
Insight Venture Partners (Cayman) V, L.P., (iii) Insight Venture Partners V (Employee
Co-Investors), L.P., (iv) Insight Venture Partners VI, L.P., (v) Insight Venture Partners
(Cayman) VI, L.P., and (vi) Insight Venture Partners VI (Co-Investors), L.P.

(e) “Permitted Transfer” means any of the following Transfers in which the
transferee executes and delivers to Buyer a counterpart signature page to this Agreement,
agreeing that such transferee and the Restricted Securities Transferred to such transferee
will be bound by all of the terms and conditions of this Agreement: (i) a Transfer by a
Stockholder that is a natural person, without consideration and for bona fide estate
planning purposes, to the spouse of such Stockholder, to a natural or adoptive child of such
Stockholder or to a trust established for the benefit of such Stockholder or such
Stockholder’s spouse and/or children, (ii) a Transfer by a Stockholder that is a trust,
pursuant to the terms of the trust documents, to the owners or beneficiaries of such trust
(including beneficiaries by reason of exercise of power of appointment or by revocation of a
revocable trust), to another trust established for the benefit of the beneficiaries of such
trust or to anyone to whom an owner or beneficiary receiving a distribution of Buyer Stock
from an Individual Stockholder may transfer such stock (a “Subsequent Transferee”),
if such Subsequent Transferee would be defined in Section 1.1(e)(i) above, determined as if
such owner or beneficiary were the Stockholder, (iii) any Transfer between or among the
Individual Stockholders or (iv) a Transfer by a Stockholder that is not a natural person or
trust to any Affiliate of such Stockholder or to any officer, director, partner, member or
retired partner or member of such Stockholder or its Affiliates (collectively, “Related
Parties”).

(f) “Registrable Securities” means (i) all shares of Buyer Stock issued, or to
be issued in the future, to the Insight Stockholders pursuant to the Merger Agreement,
excluding any shares of Buyer Stock that are or were Escrow Shares, and (ii) any equity
securities of Buyer (and any other securities of Buyer that are, or may be with the passage
of time or the occurrence of one or more events, convertible into equity securities of
Buyer), issued in respect of the shares described in clause (i), including without
limitation, pursuant to any stock dividend, stock split or recapitalization of Buyer.

Stock Transfer Restriction and Registration Agreement — Page 2

 

 

 

(g) “Restricted Securities” means (i) all shares of Buyer Stock issued, or to
be issued in the future, to the Stockholders pursuant to the Merger Agreement, including
without limitation, any shares of Buyer Stock that are or were Escrow Shares and (ii) any
equity securities of Buyer (and any other securities of Buyer that are, or may be with the
passage of time or the occurrence of one or more events, convertible into equity securities
of Buyer), issued in respect of the shares described in clause (i), including without
limitation, pursuant to any stock dividend, stock split or recapitalization of Buyer.
Notwithstanding the foregoing, from and after the Insight Free Trade Date, the Restricted
Securities shall exclude the Registrable Securities.

(h) “Restricted Stockholder” means any Individual Stockholder and, prior to the
one year anniversary of the date hereof, any Insight Stockholder.

(i) “Securities Act” means the Securities Act of 1933, as amended, and the
rules and regulations of the SEC promulgated thereunder.

(j) “Selling Stockholder Information” with respect to an Insight Stockholder,
means (i) its name, address, number of shares of Registrable Securities being offered and
the number of shares beneficially owned by such Insight Stockholder (excluding any
percentages) which are required to appear in the table (and corresponding footnotes) under
the caption “Principal and Selling Stockholders” in the prospectus that is a part of the
Shelf Registration Statement and (ii) any additional information about or pertaining to such
Insight Stockholder reasonably requested by Buyer which Buyer believes, in good faith, is
needed to satisfy Buyer’s disclosure requirements under the Securities Act with respect to
the Shelf Registration Statement.

(k) “Transfer” means any offer, sale, assignment, grant of option to purchase,
pledge, hypothecation, transfer or other disposition or encumbrance of any Restricted
Security, or any beneficial interest therein, or the entry into any binding contract,
agreement or arrangement providing for any of the foregoing, provided that, “Transfer” shall
not include (i) the tendering of Restricted Securities into any publicly announced tender
offer for more than 50% of the issued and outstanding shares of Buyer Stock, (ii) the
exchange or conversion of the Restricted Securities into cash, securities or other
consideration in connection with any merger, consolidation or reorganization pursuant to
which the holders of the voting shares of Buyer Stock immediately before such transaction
will hold less than 50% of the voting securities of the entity surviving or resulting from
such transaction, (iii) the offer, sale, assignment, grant of option to purchase, pledge,
hypothecation, transfer or other disposition or encumbrance of any Restricted Security owned
by an Individual Stockholder, or any beneficial interest therein, or the entry into any
binding contract, agreement or arrangement providing for any of the foregoing, upon and
after such date when (A) a “person” or “group” (within the meanings of Section 13(d) and
14(d) of the Securities Exchange Act of 1934, as amended) becomes the beneficial owner,
directly or indirectly of securities of Buyer representing 50% or more of the voting power
of Buyer’s then outstanding capital stock or (B) the stockholders of Buyer approve an
agreement for the sale or disposition by Buyer of all, or substantially all, of Buyer’s
assets, or (iv) subject to compliance with applicable Laws, the offer, sale, assignment,
grant of option to purchase, pledge, hypothecation, transfer or other disposition or
encumbrance of any Restricted Security owned by an Individual Stockholder, or any beneficial
interest therein, or the entry into any binding contract, agreement or arrangement providing
for any of the foregoing, upon the death of a direct or indirect owner (including, but not
limited to any person for whom a trust is named) of such Individual Stockholder.

Stock Transfer Restriction and Registration Agreement — Page 3

 

 

 

1.2. Restrictions on Transfer.

(a) Restrictions Applicable to All Stockholders. No Stockholder may
voluntarily Transfer any Restricted Security unless (i) the requirements of Article
II have been satisfied in full and (ii) the Transfer is either (A) a Permitted Transfer
or (B) a bona fide Transfer, in which the consideration is payable solely in cash or cash
equivalents, to a third party.

(b) Restrictions Applicable to Only Insight Stockholders.

(i) 90 Day Restriction. No Insight Stockholder may voluntarily
Transfer any Restricted Security (other than pursuant to a Permitted Transfer) prior
to the date that is 90 days following the Closing Date (the “Insight Free Trade
Date”).

(ii) Hedging Restriction. Prior to the Insight Free Trade Date, no
Insight Stockholder may engage, directly or indirectly, in any “short sale” (as
defined in Rule 200 of Regulation SHO promulgated under the Securities Exchange Act
of 1934, as amended (the “Exchange Act”)) of Buyer Stock or establish an
open “put equivalent position” (within the meaning of Rule 16a-1(h) under the
Exchange Act) with respect to the Buyer Stock.

(c) Restrictions Applicable to Only Individual Stockholders.

(i) One Year Restriction. No Individual Stockholder may voluntarily
Transfer any Restricted Security (other than pursuant to a Permitted Transfer) prior
to the one-year anniversary of this Agreement.

(ii) Two Year Restriction. No Individual Stockholder may voluntarily
Transfer any Restricted Security (other than pursuant to a Permitted Transfer) prior
to the two-year anniversary of this Agreement, other than the Transfer after the
one-year anniversary of this Agreement of a number of shares of Buyer Stock that,
together with all other such Transfers by such Individual Stockholder, does not
exceed 25% of the aggregate number of shares of Buyer Stock issued to such
Stockholder on or before the date of such Transfer pursuant to the Merger Agreement,
including without limitation, any shares of Buyer Stock that are or were Escrow
Shares.

(iii) Three Year Restriction. No Individual Stockholder may
voluntarily Transfer any Restricted Security (other than pursuant to a Permitted
Transfer) prior to the three-year anniversary of this Agreement, other than the
Transfer after the two-year anniversary of this Agreement of a number of shares of
Buyer Stock that, together with all other such Transfers by such Individual
Stockholder, does not exceed 50% of the aggregate number of shares of Buyer Stock
issued to such Stockholder on or before the date of such Transfer pursuant to the
Merger Agreement, including without limitation, any shares of Buyer Stock that are
or were Escrow Shares.

(iv) Four Year Restriction. No Individual Stockholder may voluntarily
Transfer any Restricted Security (other than pursuant to a Permitted Transfer) prior
to the four-year anniversary of this Agreement, other than the Transfer after the
three-year anniversary of this Agreement of a number of shares of Buyer Stock that,
together with all other such Transfers by such Individual Stockholder, does not
exceed 75% of the aggregate number of shares of Buyer Stock issued to such
Stockholder on or before the date of such Transfer pursuant to the Merger Agreement, including without
limitation, any shares of Buyer Stock that are or were Escrow Shares.

Stock Transfer Restriction and Registration Agreement — Page 4

 

 

 

(v) Escrow Shares. For the avoidance of doubt, with respect to the
Individual Stockholders, the Restricted Securities that are or were Escrow Shares
shall specifically be deemed to be subject solely to the four year restriction set
forth in Section 1.2(c)(iv).

(vi) Hedging Restriction. Prior to the four-year anniversary of this
Agreement, no Individual Stockholder may engage, directly or indirectly, in any
“short sale” (as defined in Rule 200 of Regulation SHO promulgated under the
Exchange Act) of Buyer Stock or establish an open “put equivalent position” (within
the meaning of Rule 16a-1(h) under the Exchange Act) with respect to the Buyer
Stock.

(d) Non-Compliant Transfers Void. Any voluntary Transfer of Restricted
Securities that is not made in full compliance with the requirements of this Section
1.2 will be null and void, and Buyer (and any transfer agent for the securities of
Buyer) will refuse to recognize such attempted Transfer and to reflect on its records any
change in record ownership of Restricted Securities pursuant to such attempted Transfer.

1.3. Indirect Transfers. If a Related Party to which Restricted Securities have been
Transferred in a Permitted Transfer is the subject of any event or transaction (or series of
related events or transactions) by which such Related Party ceases to be a Related Party of the
Stockholder originally holding such Restricted Securities (an “Indirect Transfer”), then
such Indirect Transfer will be deemed to be a voluntary Transfer of the Restricted Securities held
by such Related Party on the date of such Indirect Transfer.

ARTICLE II

Securities Laws Provisions

2.1. Securities Laws Compliance. No Restricted Stockholder may voluntarily Transfer
Restricted Securities unless (a) a registration statement is then in effect under the Securities
Act covering such Transfer and such Transfer is made in accordance with such registration
statement, or (b) (i) the Restricted Stockholder notifies Buyer of the proposed Transfer and
furnishes Buyer with a written statement of the circumstances surrounding the Transfer, and (ii) if
requested by Buyer, the Restricted Stockholder furnishes Buyer with an opinion of counsel
reasonably satisfactory to Buyer, at the Restricted Stockholder’s expense, that such Transfer will
not require registration of the subject Restricted Securities under the Securities Act or any
filing or registration under applicable state securities and blue sky laws; provided,
however, that no opinion of counsel will be required if the Transfer is pursuant to Rule
144 and the written statement furnished to Buyer pursuant to clause (i) above contains reasonably
sufficient information to enable Buyer, in consultation with its counsel, to determine that the
transferor has complied with the applicable requirements of Rule 144.

2.2. Required Legends. Each certificate representing securities of Buyer will bear a
legend substantially in the following form:

“THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS
AMENDED, OR QUALIFIED UNDER ANY STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE
OFFERED, SOLD, TRANSFERRED OR OTHERWISE DISPOSED OF WITHOUT SUCH REGISTRATION OR THE
DELIVERY TO THE ISSUER OF AN OPINION OF COUNSEL, OR IF PURSUANT
TO RULE 144, A WRITTEN STATEMENT, SATISFACTORY TO THE ISSUER, THAT SUCH DISPOSITION
WILL NOT REQUIRE REGISTRATION OF SUCH SECURITIES UNDER THE SECURITIES ACT OF 1933,
AS AMENDED, OR ANY STATE SECURITIES LAWS.”

Stock Transfer Restriction and Registration Agreement — Page 5

 

 

 

Buyer will reissue, without such legend, any certificate representing securities of Buyer, at
the request of the holder thereof, at such time as all of the securities represented by such
certificate become eligible for resale without compliance with the registration or qualification
provisions of applicable federal and state securities laws. For avoidance of doubt, Buyer will
reissue, without such legend, any certificate representing securities of Buyer held by a
Stockholder, that is not an Affiliate of Buyer, at the request of the holder thereof, at any time
after the six month anniversary of the date hereof, provided that such Stockholder
furnishes Buyer with evidence reasonably satisfactory to Buyer’s counsel that such Stockholder then
satisfies the applicable requirements of Rule 144.

ARTICLE III

Registration

3.1. Shelf Registration. Before the Insight Free Trade Date (the “Filing
Deadline”), Buyer shall file with the SEC pursuant to Rule 424 under the Securities Act a
prospectus that is a part of, or prospectus supplement to, an effective Automatic Shelf
Registration Statement naming the Insight Stockholders as selling securityholders and containing
such information as is required for the Insight Stockholders to resell (a “Resale”) the
Registrable Securities as of the Insight Free Trade Date, from time to time, on a continuous or
delayed basis, and to deliver the prospectus to purchasers of Registrable Securities in accordance
with applicable law (such Automatic Shelf Registration Statement, including any prospectus or
prospectus supplements related thereto, in each case as they relate to any Resale, is referred to
herein as a “Shelf Registration Statement”). Buyer will use its reasonable best efforts to
keep the Shelf Registration Statement continuously effective under the Securities Act until the
Insight Stockholders are able to sell all of the Registrable Securities covered thereby pursuant to
Rule 144 without limitation, which, for the avoidance of doubt, shall be the one-year anniversary
of the Closing Date (the “Effectiveness Period”). Any sale of the Registrable Securities
pursuant to the Shelf Registration Statement will not be underwritten.

3.2. Registration Procedures. In connection with the registration obligations of
Buyer under Section 3.1 hereof, Buyer will:

(a) cause the Shelf Registration Statement to be effective prior to the Filing
Deadline;

(b) as promptly as practicable, prepare and file with the SEC such amendments and
post-effective amendments to the Shelf Registration Statement as may be necessary to keep
the Shelf Registration Statement continuously effective during the Effectiveness Period;
cause the related prospectus to be supplemented by any required prospectus supplement, and
as so supplemented to be filed pursuant to Rule 424 under the Securities Act; and use its
reasonable best efforts to comply with the provisions of the Securities Act applicable to it
with respect to the disposition of Registrable Securities covered by the Shelf Registration
Statement during the Effectiveness Period in accordance with the intended methods of
disposition by the Insight Stockholders set forth in such Shelf Registration Statement as so
amended or such prospectus as so supplemented;

(c) at least three (3) days prior to the filing of the Shelf Registration Statement, or
any prospectus, amendment or supplement thereto, furnish a copy thereof to the Insight
Stockholders or their counsel;

Stock Transfer Restriction and Registration Agreement — Page 6

 

 

 

(d) deliver to the Insight Stockholders, without charge, as many copies of the
prospectus as they may reasonably request (Buyer hereby consenting to the use of each such
prospectus by the Insight Stockholders in connection with the offering and sale of the
Registrable Securities covered by such prospectus and a reasonable number of copies of the
Shelf Registration Statement and any post-effective amendments thereto and any supplements
to the prospectus, including financial statements and schedules, all documents incorporated
therein by reference and all exhibits (including those incorporated by reference);

(e) use commercially-reasonable efforts to register or qualify such Registrable
Securities under such other securities or blue sky laws of such jurisdictions as the Insight
Stockholders reasonably request and keep such registration or qualification effective during
the Effectiveness Period, and do any and all other acts and things that may be reasonably
necessary or advisable to enable the Insight Stockholders to consummate the disposition in
such jurisdictions of the Registrable Securities covered by the Shelf Registration
Statement; provided, however, that Buyer will not be required (i) to qualify
generally to do business in any jurisdiction where it would not otherwise be required to
qualify but for this clause, (ii) to subject itself to taxation in any such jurisdiction,
(iii) to consent to general service of process in any such jurisdiction or (iv) to comply
with requirements under so-called “fair, just and equitable standards” under state
securities laws;

(f) notify the Insight Stockholders, at any time that a prospectus covered by the Shelf
Registration Statement is required to be delivered under the Securities Act, of the
happening of any event of which it has knowledge and as a result of which the prospectus
included in the Shelf Registration Statement as then in effect would include an untrue
statement of a material fact or omit to state a material fact required to be stated therein
or necessary to make the statements therein not misleading in the light of the circumstances
then existing, and, at the request of the Insight Stockholders, Buyer will promptly prepare
a supplement or amendment to such prospectus so that, as thereafter delivered to the Insight
Stockholders, such prospectus, as so amended or supplemented, will not contain an untrue
statement of a material fact or omit to state any fact necessary to make the statements
therein not misleading in the light of the circumstances then existing;

(g) cause all securities covered by such Shelf Registration Statement to be listed on
each securities exchange on which similar securities issued by Buyer are then listed and to
be qualified for trading on each system on which similar securities issued by Buyer are from
time to time qualified;

(h) provide a transfer agent and registrar for all securities covered by the Shelf
Registration Statement not later than the effective date of the Shelf Registration Statement
and thereafter maintain such a transfer agent and registrar;

(i) take all such other actions as may be reasonably required to expedite or facilitate
the disposition of the securities covered by the Shelf Registration Statement;

(j) otherwise use commercially reasonably efforts to comply with the provisions of the
Securities Act and all applicable rules and regulations of the SEC, and make available to
its security holders, as soon as reasonably practicable, an earnings statement, satisfying
the provisions of Section 11(a) of the Securities Act and Rule 158 promulgated thereunder,
covering a period of at least twelve (12) months beginning with the first day of Buyer’s
first full calendar quarter after the effective date of the Shelf Registration Statement;
and

(k) upon the issuance of any stop order suspending the effectiveness of a registration
statement, or of any order suspending or preventing the use of any related prospectus or
suspending the qualification of any securities included in the Shelf Registration Statement
for sale in any jurisdiction, Buyer will use its best efforts promptly to obtain the
withdrawal of such order.

Stock Transfer Restriction and Registration Agreement — Page 7

 

 

 

Each Insight Stockholder agrees that upon receipt of any notice from Buyer of the happening of any
event described in Section 3.2(f), it will discontinue its disposition of securities
pursuant to the Shelf Registration Statement until it receives copies of the supplemented or
amended prospectus contemplated by Section 3.2(f) and, if so directed by Buyer, will
deliver to Buyer all copies, other than permanent file copies, then in such Insight Stockholder’s
possession of the prospectus that was in effect at the time of receipt of such notice.

3.3. Registration Expenses. Buyer will pay the Registration Expenses (as defined
below) in connection with the Shelf Registration Statement. All other expenses will be paid by the
Insight Stockholders. The term “Registration Expenses” means any and all expenses incident
to Buyer’s performance of or compliance with this Article III, including without limitation
all registration and filing fees, fees and expenses of compliance with securities or blue sky laws,
printing expenses, messenger and delivery expenses, and fees and expenses of counsel for Buyer and
all independent certified public accountants and the fees and expenses of any other persons
retained by Buyer in connection with the registration.

3.4. Indemnification.

(a) Indemnification by Buyer. With respect to a registration pursuant to this
Agreement, Buyer agrees to indemnify, to the extent permitted by law, each Insight
Stockholder, its officers, directors and each person who controls (within the meaning of the
Securities Act) such Insight Stockholder against all losses, claims, damages, liabilities
and expenses caused by any untrue or alleged untrue statement of material fact contained in
any registration statement, prospectus or preliminary prospectus (or any amendment thereof
or supplement thereto) or any omission or alleged omission of a material fact required to be
stated therein or necessary to make the statements therein not misleading in the light of
the circumstances then existing, except insofar as the same are caused by or contained in
any information furnished in writing to Buyer by any one or more Insight Stockholders for
use therein.

(b) Indemnification by the Insight Stockholders. With respect to a
registration pursuant to this Agreement, each Insight Stockholder will furnish to Buyer in
writing an affidavit containing the Selling Stockholder Information for use in connection
with any such registration statement or prospectus and, to the extent permitted by law, will
indemnify the Buyer, and its directors, officers and controlling persons against all losses,
claims, damages, liabilities and expenses caused by any untrue or alleged untrue statement
of material fact contained in the registration statement, prospectus or preliminary
prospectus (or any amendment thereof or supplement thereto) or any omission or alleged
omission of a material fact required to be stated therein or necessary to make the
statements therein not misleading in the light of the circumstances then existing, but only
to the extent that such untrue statement or omission is contained in or caused by any
written affidavit.

(c) Notice; Defense of Claims. Any party entitled to indemnification hereunder
will (i) give prompt written notice to the indemnifying party of any claim with respect to
which it seeks indemnification and (ii) unless in such indemnified party’s reasonable
judgment a conflict of interest between such indemnified and indemnifying parties may exist
with respect to such claim, permit such indemnifying party to assume the defense of such
claim with counsel reasonably satisfactory to the indemnified party. If such defense is
assumed, the indemnifying party will not be subject to any liability for any settlement made
by the indemnified party without its consent (but such consent will not be unreasonably
withheld). An indemnifying party who is not entitled to, or elects not to, assume the
defense of a claim will not be obligated to pay the fees and expenses of more than one
counsel for all parties indemnified by such indemnifying party with respect to such claim,
unless in the reasonable judgment of any indemnified party a conflict of interest may exist
between such indemnified party and any other of such indemnified parties with respect to
such claim.

Stock Transfer Restriction and Registration Agreement — Page 8

 

 

 

(d) Contribution. If the indemnification provided for herein is held by a
court of competent jurisdiction to be unavailable to an indemnified party with respect to
any loss, liability, claim, damage or expense referred to herein, then the indemnifying
party, in lieu of indemnifying such indemnified party hereunder, will contribute to the
amount paid or payable by such indemnified party as a result of such loss, liability, claim,
damage or expense in such proportion as is appropriate to reflect the relative fault of the
indemnifying party, on the one hand, and of the indemnified party, on the other, in
connection with the statements or omissions that resulted in such loss, liability, claim,
damage or expense, as well as any other relevant equitable considerations. The relative
fault of the indemnifying party and of the indemnified party will be determined by reference
to, among other things, whether the untrue or alleged untrue statement of a material fact or
the omission to state a material fact relates to information supplied by the indemnifying
party or by the indemnified party and the parties’ relative intent, knowledge, access to
information and opportunity to correct or prevent such statement or omission.

(e)  Survival. The indemnification provided for under this Agreement will
remain in full force and effect regardless of any investigation made by or on behalf of the
indemnified party or any officer, director or controlling person of such indemnified party
and will survive the registration and sale of any securities and the expiration or
termination of this Agreement.

ARTICLE IV

Rule 144

With a view to making available to the Stockholders the benefits of Rule 144 promulgated under the
Securities Act (or any other similar rule or regulation of the SEC that may at any time permit the
investors to sell securities of Buyer to the public without registration but excluding Rule 144A
promulgated under the Securities Act or any successor or similar rule as may be enacted by the SEC
from time to time) (“Rule 144”), Buyer agrees to:

(a) make and keep public information available, as those terms are understood and
defined in Rule 144;

(b) not terminate its status as an issuer required to file reports under the Exchange
Act, even if the Exchange Act or the rules and regulations thereunder would otherwise permit
such termination;

(c) file with the SEC in a timely manner all reports and other documents required of
Buyer under the Securities Act and the Exchange Act and such reports and other documents is
required for the applicable provisions of Rule 144; and

(d) furnish to the Stockholders so long as such Stockholders owns any Registrable
Securities, promptly upon request, such information as may be reasonably requested to permit
the Stockholders to sell such securities pursuant to Rule 144 without registration. 

Stock Transfer Restriction and Registration Agreement — Page 9

 

 

 

This Article IV will terminate and be of no further force or effect (a) with respect to the
Insight Stockholders, on the date upon which the Insight Stockholders have sold all of their
Registrable Securities or Restricted Securities, as the case may be, and (b) with respect to the
Individual Stockholders, on the date upon which all of the Individual Stockholders have sold all of
their Restricted Securities.

ARTICLE V

Miscellaneous Provisions.

5.1. Termination. Notwithstanding anything to the contrary set forth herein, this
Agreement will terminate and be of no further force or effect (except as provided in Section
3.4(e)) upon the earliest to occur of (a) the date on which no Restricted Securities are then
held by any Stockholder, and (b) the five-year anniversary of the date of this Agreement.

5.2. Legends on Certificates. During the term of this Agreement, each certificate or
other instrument representing shares of Restricted Securities will bear, in addition to any legend
required pursuant to the terms of Section 2.2, a legend in substantially the following
form:

“THE SECURITIES REPRESENTED BY THIS CERTIFICATE AND THE SALE, ASSIGNMENT, TRANSFER,
PLEDGE OR OTHER DISPOSITION THEREOF ARE SUBJECT TO CERTAIN RESTRICTIONS AND
AGREEMENTS CONTAINED IN A STOCK TRANSFER RESTRICTION AND REGISTRATION AGREEMENT,
DATED AS OF MARCH 15, 2011, BY AND AMONG THE COMPANY AND CERTAIN OF ITS
STOCKHOLDERS. A COPY OF SUCH AGREEMENT WILL BE FURNISHED BY BUYER TO THE RECORD
HOLDER OF THIS CERTIFICATE WITHOUT CHARGE UPON WRITTEN REQUEST TO BUYER AT ITS
PRINCIPAL PLACE OF BUSINESS OR REGISTERED OFFICE.”

Buyer will reissue, without such legend any certificate representing securities of Buyer held by
any Stockholder, at the request of the holder thereof, at any time after the expiration of the
applicable restrictions under Section 1.2 hereof. Buyer will make a notation on its records and
give instructions to any transfer agent of its equity securities to implement the restrictions on
transfer established in this Agreement. Each Stockholder agrees and consents to the entry of stop
transfer instructions by Buyer or any such transfer agent in order to enforce the restrictions on
transfer established in this Agreement.

5.3. Notices. Any notice, request, demand, waiver, consent, approval or other
communication which is required or permitted hereunder shall be in writing and shall be deemed
given: (a) on the date established by the sender as having been delivered personally, (b) on the
date delivered by a private courier as established by the sender by evidence obtained from the
courier, (c) on the date sent by facsimile, with confirmation of transmission, if sent during
normal business hours of the recipient, if not, then on the next Business Day, or (d) on the fifth
Business Day after the date mailed, by certified or registered mail, return receipt requested,
postage prepaid. Such communications, to be valid, must be addressed as follows:

If to Buyer:

GSI Commerce, Inc.

935 First Avenue

King of Prussia, PA 19406

Attn: General Counsel

Facsimile: 610-265-1730

Stock Transfer Restriction and Registration Agreement — Page 10

 

 

 

with a copy (which will not constitute notice) to:

Morgan, Lewis & Bockius LLP

1701 Market Street

Philadelphia, PA 19103

Attn: Richard B. Aldridge

Facsimile: (215) 963-5001

If to any Insight Stockholder: To the address for such Stockholder on the books
and records of Buyer as the same may be changed from time to time by notice from such
Stockholder to Buyer in accordance with this Section 5.3.

with a copy (which will not constitute notice) to:

Lowenstein Sandler PC

1251 Avenue of the Americas, 18th Floor

New York, New York 10020

Facsimile: (212) 262-7402

Attention: Edward M. Zimmerman, Esq. / Anthony O. Pergola, Esq.

If to any Individual Stockholder: To the address for such Stockholder on the books
and records of Buyer as the same may be changed from time to time by notice from such
Stockholder to Buyer in accordance with this Section 5.3.

with a copy (which will not constitute notice) to:

Barack Ferrazzano Kirschbaum & Nagelberg LLP

200 W. Madison, Suite 3900

Chicago, Illinois 60606

Facsimile: (312) 984-3150

Attention: Peter J. Barack, Esq.

5.4. No Third Party Beneficiaries. Nothing in this Agreement will create, confer or
be deemed to create or confer any third party beneficiary rights in any person or other legal
entity not party to this Agreement.

5.5. Assignment. The rights and obligations of the Stockholders pursuant to this
Agreement are not assignable except that such rights and obligations as they relate to a particular
security will be automatically assigned to any transferee of such security if such security was
Transferred in a Permitted Transfer; provided, however, that the rights under
Article III and Article IV with respect to any securities subject to a subsequent
Indirect Transfer will be null and void and of no further force and effect upon the consummation of
such Indirect Transfer. Any attempted assignment of such rights and obligations in violation of
this Section 5.5 will be null and void. The provisions of this Agreement will be binding
upon and inure to the benefit of the parties and their respective successors and permitted assigns.

5.6. Amendment. No amendment, modification or supplement of or to this Agreement will
be effective unless made in writing and signed by (i) Buyer, (ii) the Individual Stockholders
holding a majority of the Restricted Securities then outstanding, and (iii) for so long as the
Insight Stockholders hold Registrable Securities, the Insight Stockholders.

Stock Transfer Restriction and Registration Agreement — Page 11

 

 

 

5.7. Waivers. No waiver of any provision of this Agreement, or consent to any
departure from its terms, will be effective unless made in writing and signed by the party giving
such waiver or consent. No action (other than a waiver) taken pursuant to this Agreement,
including, without limitation, any investigation by or on behalf of any party, will be deemed to
constitute a waiver, by the party taking such action, of the other party’s compliance with any
covenant or agreement contained in this Agreement. No delay or omission on the part of any party
in exercising any right or remedy under this Agreement will operate as a waiver thereof or of any
other right or remedy. No waiver by any party of any right or remedy under this Agreement on any
one occasion will be deemed a bar to or waiver of the same or any other right or remedy on any
future occasion. No partial exercise of any right or remedy under this Agreement by any party will
preclude any further exercise thereof or the exercise of any other right or remedy.

5.8. Further Assurances. Each party to this Agreement hereby covenants and agrees,
without the necessity of any further consideration, to execute and deliver any and all such further
documents and take any and all such other actions as may be reasonably necessary or appropriate to
carry out the intent and purposes of this Agreement.

5.9. Interpretation.

(a) The meaning assigned to each term defined herein shall be equally applicable to
both the singular and the plural forms of such term and vice versa, and words denoting
either gender shall include both genders as the context requires. Where a word or phrase is
defined herein, each of its other grammatical forms shall have a corresponding meaning.

(b) The terms “hereof”, “herein” and “herewith” and words of similar import shall,
unless otherwise stated, be construed to refer to this Agreement as a whole and not to any
particular provision of this Agreement.

(c) When a reference is made in this Agreement to an Article, Section, Exhibit or
Schedule, such reference is to an Article, Section, Exhibit or Schedule of this Agreement
unless otherwise specified.

(d) The words “include”, “includes”, and “including” when used in this Agreement shall
be deemed to be followed by the words “without limitation”, unless otherwise specified.

(e) A reference to any party to this Agreement or any other agreement or document shall
include such party’s predecessors, successors and permitted assigns.

(f) Reference to any Law means such Law as amended, modified, codified, replaced or
reenacted, and all rules and regulations promulgated thereunder.

(g) The parties have participated jointly in the negotiation and drafting of this
Agreement. Any rule of construction or interpretation otherwise requiring this Agreement to
be construed or interpreted against any party by virtue of the authorship of this Agreement
shall not apply to the construction and interpretation hereof.

5.10. Severability. Any provision of this Agreement which is invalid or unenforceable
in any jurisdiction shall be ineffective to the extent of such invalidity or unenforceability
without invalidating or rendering unenforceable the remaining provisions hereof, and any such
invalidity or unenforceability in any jurisdiction shall not invalidate or render unenforceable
such provision in any other jurisdiction.

Stock Transfer Restriction and Registration Agreement — Page 12

 

 

 

5.11. Business Days. If the last or appointed day for the taking of any action
required under this Agreement, or the expiration of any right granted in this Agreement, is a
Saturday, Sunday or legal holiday in the Commonwealth of Pennsylvania, then such action may be
taken or such right may be exercised on the next succeeding day that is not a Saturday, Sunday or
legal holiday in the Commonwealth of Pennsylvania.

5.12. Entire Agreement. This Agreement (together with the Merger Agreement)
represents, and is intended to be, a complete statement of all of the terms and the arrangements
between Buyer and the Stockholders with respect to the matters provided for herein, supersedes any
and all previous oral or written and all contemporaneous oral agreements, understandings,
negotiations and discussions between Buyer and the Stockholders with respect to those matters.

5.13. Remedies. All remedies under this Agreement are cumulative and are not
exclusive of any other remedies provided by applicable law. The parties agree and acknowledge that
money damages may not be an adequate remedy for any breach by a party of the provisions of this
Agreement and that the any party may in its sole discretion apply to a court of law or equity of
competent jurisdiction (without posting any bond or other security) for specific performance and
for other injunctive relief to enforce or prevent violation of the provisions of this Agreement.

5.14. Governing Law. This Agreement and the exhibits and schedules hereto shall be
governed by and interpreted and enforced in accordance with the Laws of the State of Delaware,
without giving effect to any choice of Law or conflict of Laws rules or provisions (whether of the
State of Delaware or any other jurisdiction) that would cause the application of the Laws of any
jurisdiction other than the State of Delaware.

5.15. Counterparts. This Agreement may be executed in counterparts, and any party
hereto may execute such counterpart, each of which when executed and delivered shall be deemed to
be an original and both of which counterparts taken together shall constitute but one and the same
instrument. This Agreement shall become effective when all parties hereto shall have received a
counterpart hereof signed by the other parties hereto. The parties agree that the delivery of this
Agreement may be effected by means of an exchange of facsimile signatures with original copies to
follow by mail or courier service.

* * * Remainder of Page Intentionally Left Blank * * *

Stock
Transfer Restriction and Registration Agreement — Page 13

 

 

 

IN WITNESS WHEREOF, this Agreement has been executed by the parties hereto as of the date
and year first written above.

	 	 	 	 	 
	 	BUYER:

GSI COMMERCE, INC.

 	 
	 	By:  	/s/ Michael R. Conn
 	 
	 	Name:  	Michael R. Conn 	 
	 	Title:  	Executive Vice President and Chief Financial Officer 	 
	 
	 	INDIVIDUAL STOCKHOLDERS:

ALAN S. TRAGER REVOCABLE TRUST

u/a/d 1/2/08

 	 
	 	By:  	/s/ Alan S. Trager
 	 
	 	Name:  	Alan S. Trager 	 
	 	Title:  	Trustee 	 
	 
	 	MITCHELL TRAGER REVOCABLE TRUST

u/a/d 1/7/08

 	 
	 	By:  	/s/ Mitchell Trager
 	 
	 	Name:  	Mitchell Trager 	 
	 	Title:  	Trustee 	 
	 
	 	BRENT L. TRAGER REVOCABLE TRUST

u/a/d 7/1/08

 	 
	 	By:  	/s/ Brent L. Trager
 	 
	 	Name:  	Brent L. Trager 	 
	 	Title:  	Trustee 	 
	 

Stock Transfer Restriction and Registration Agreement — Signature Page 1

 

 

	 	 	 	 	 
	 	BRENT L. TRAGER REMAINDER TRUST

u/a/d 5/1/07

 	 
	 	By:  	/s/ Mitchell Trager
 	 
	 	Name:  	Mitchell Trager 	 
	 	Title:  	Trustee and Investment Advisor 	 
	 
	 	DAVID REMAINDER TRUST

u/a/d 5/1/07

 	 
	 	By:  	/s/ Jason Trager
 	 
	 	Name:  	Jason Trager 	 
	 	Title:  	Co-Trustee 	 
	 
	 	 	 
	 	By:  	/s/ David Trager
 	 
	 	Name:  	David Trager 	 
	 	Title:  	Co-Trustee 	 
	 
	 	JASON REMAINDER TRUST

u/a/d 5/1/07

 	 
	 	By:  	/s/ Jason Trager
 	 
	 	Name:  	Jason Trager 	 
	 	Title:  	Co-Trustee 	 
	 
	 	 	 
	 	By:  	/s/ David Trager
 	 
	 	Name:  	David Trager 	 
	 	Title:  	Co-Trustee 	 
	 

Stock Transfer Restriction and Registration Agreement — Signature Page 2

 

 

	 	 	 	 	 
	 	BRANDON REMAINDER TRUST

u/a/d 5/1/07

 	 
	 	By:  	/s/ Jason Trager
 	 
	 	Name:  	Jason Trager 	 
	 	Title:  	Co-Trustee 	 
	 
	 	 	 
	 	By:  	/s/ David Trager
 	 
	 	Name:  	David Trager 	 
	 	Title:  	Co-Trustee 	 
	 
	 	SHERI REMAINDER TRUST

u/a/d 5/1/07

 	 
	 	By:  	/s/ Brent L. Trager
 	 
	 	Name:  	Brent L. Trager 	 
	 	Title:  	Co-Trustee and Investment Advisor 	 
	 
	 	 	 
	 	By:  	/s/ Sheri Weiss
 	 
	 	Name:  	Sheri Weiss 	 
	 	Title:  	Co-Trustee 	 
	 
	 	ERICA REMAINDER TRUST

u/a/d 5/1/07

 	 
	 	By:  	/s/ Brent L. Trager
 	 
	 	Name:  	Brent L. Trager 	 
	 	Title:  	Co-Trustee and Investment Advisor 	 
	 
	 	 	 
	 	By:  	s/ Erica Leibo
 	 
	 	Name:  	Erica Leibo 	 
	 	Title:  	Co-Trustee 	 
	 

Stock Transfer Restriction and Registration Agreement — Signature Page 3

 

 

	 	 	 	 	 
	 	INSIGHT STOCKHOLDERS:

INSIGHT VENTURE PARTNERS V, L.P.

 	 
	 	By: Insight Venture Associates V, L.L.C., its General Partner
 	 
	 	 	 	 
	 	 	 
	 	By:  	/s/ Blair M. Flicker
 	 
	 	Name:  	Blair M. Flicker 	 
	 	Title:  	Attorney-in-Fact 	 
	 
	 	INSIGHT VENTURE PARTNERS (CAYMAN) V, L.P.

 	 
	 	By: Insight Venture Associates V, L.L.C., its General Partner
 	 
	 	 	 	 
	 	 	 
	 	By:  	/s/ Blair M. Flicker
 	 
	 	Name:  	Blair M. Flicker 	 
	 	Title:  	Attorney-in-Fact 	 
	 
	 	INSIGHT VENTURE PARTNERS V (EMPLOYEE CO-INVESTORS), L.P.

 	 
	 	By: Insight Venture Associates V, L.L.C., its General Partner
 	 
	 	 	 	 
	 	 	 
	 	By:  	/s/ Blair M. Flicker
 	 
	 	Name:  	Blair M. Flicker 	 
	 	Title:  	Attorney-in-Fact 	 
	 
	 	INSIGHT VENTURE PARTNERS VI, L.P.

 	 
	 	By: Insight Venture Associates VI, L.P., its General Partner
 	 
	 	 	 	 
	 	 	 
	 	By:  	/s/ Blair M. Flicker
 	 
	 	Name:  	Blair M. Flicker 	 
	 	Title:  	Attorney-in-Fact 	 
	 

Stock Transfer Restriction and Registration Agreement — Signature Page 4

 

 

	 	 	 	 	 
	 	INSIGHT VENTURE PARTNERS (CAYMAN) VI, L.P.

 	 
	 	By: Insight Venture Associates VI, L.P., its General Partner
 	 
	 	 	 	 
	 	 	 
	 	By:  	/s/ Blair M. Flicker
 	 
	 	Name:  	Blair M. Flicker 	 
	 	Title:  	Attorney-in-Fact 	 
	 
	 	INSIGHT VENTURE PARTNERS VI (CO-INVESTORS), L.P.

 	 
	 	By: Insight Venture Associates VI, L.P., its General Partner
 	 
	 	 	 	 
	 	 	 
	 	By:  	/s/ Blair M. Flicker
 	 
	 	Name:  	Blair M. Flicker 	 
	 	Title:  	Attorney-in-Fact 	 
	 

Stock Transfer Restriction and Registration Agreement — Signature Page 5

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