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                                                                    EXHIBIT 10.2

                        TD AMERITRADE HOLDING CORPORATION

                     FREDRIC J. TOMCZYK EMPLOYMENT AGREEMENT

      This Agreement, originally entered into as of July 2, 2007, by and between
TD Ameritrade Holding Corporation (the "Company") and Fredric J. Tomczyk (the
"Executive"), is hereby amended and restated in its entirety effective as of May
16, 2008 (the "Amendment Date").

      1. Duties and Scope of Employment.

            (a) Positions and Duties. Since July 2, 2007 (the "Effective Date"),
Executive has served as Chief Operating Officer reporting to the Company's Chief
Executive Officer (the "CEO"). As of the Amendment Date, Executive continues to
serve in such position and shall remain so until either (i) the appointment of a
successor Chief Operating Officer or (ii) September 30, 2008 (the "Transition
Date"). In addition, as of the Amendment Date, Executive shall become President.
Immediately after the Transition Date, Executive's service as the Chief
Operating Officer shall cease and Executive shall, in addition to being the
Company's President, immediately thereafter become the CEO. Prior to the
Transition Date Executive will continue to render such business and professional
services in the performance of his duties, consistent with Executive's position
within the Company, as will reasonably be assigned to him by the CEO. After the
Transition Date Executive shall render such business and professional services
in the performance of his duties, consistent with Executive's position as CEO,
as will reasonably be assigned to him by the Board of Directors of the Company
(the "Board"). The period Executive is employed by the Company under this
Agreement is referred to herein as the "Employment Term."

            (b) Obligations. During the Employment Term, Executive will devote
Executive's full business efforts and time to the Company and will use good
faith efforts to discharge Executive's obligations under this Agreement to the
best of Executive's ability and in accordance with each of the Company's
corporate guidance and ethics guidelines, conflict of interests policies and
code of conduct. For the duration of the Employment Term, Executive agrees not
to actively engage in any other employment, occupation, or consulting activity
for any direct or indirect remuneration without the prior approval of the
applicable committee of the Board; provided, however, that Executive may,
without the approval of the Board, serve in any capacity with any civic,
educational, or charitable organization, provided such services do not interfere
with Executive's obligations to Company.

            (c) Impediments to Employment. Executive hereby represents and
warrants to the Company that Executive is not party to any contract,
understanding, agreement or policy, written or otherwise, that would be breached
by Executive's entering into, or performing services under, this Agreement.
Executive further represents that he has disclosed to the Company in writing all
threatened, pending, or actual claims that are unresolved and still outstanding
as of the Effective Date, in each case, against Executive of which he is aware,
if any, as a result of his employment with the Previous Employer (or any other
previous entity for which Executive provided services) or his membership on any
boards of directors.

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            (d) Other Entities. Executive agrees to serve, without additional
compensation, as an officer and director for each of the Company's subsidiaries,
partnerships, joint ventures, limited liability companies and other affiliates,
including entities in which the Company has a significant investment as
determined by the Company. As used in this Agreement, the term "affiliates" will
include any entity controlled by, controlling, or under common control of the
Company.

      2. At-Will Employment. Executive and the Company agree that Executive's
employment with the Company constitutes "at-will" employment. Executive and the
Company acknowledge that this employment relationship may be terminated at any
time, upon written notice to the other party, with or without good cause or for
any or no cause, at the option either of the Company or Executive. However, as
described in this Agreement, Executive may be entitled to severance benefits
depending upon the circumstances of Executive's termination of employment.

      3. Term of Agreement. This Agreement shall have an initial term beginning
on the Amendment Date and ending on the Transition Date (the "COO Term").
Thereafter, this Agreement will have a term of five (5) years commencing on the
Transition Date (the "Initial Term"). On the fifth anniversary of the Transition
Date, this Agreement automatically will renew for an additional one (1) year
term (the "Additional Term") unless either party provides the other party with
written notice of non-renewal at least sixty (60) days prior to the date of
automatic renewal. Following the Additional Term, the Agreement will renew for
an additional one (1) year term upon the mutual consent of Executive and the
Company.

      4. Compensation.

            (a) Base Salary. Subject to periodic review by the Board, the
Company will pay Executive an annual salary of $500,000 as compensation for his
services (such annual salary, as is then effective, to be referred to herein as
"Base Salary"). The Base Salary will be paid periodically in accordance with the
Company's normal payroll practices and be subject to the usual, required
withholdings.

            (b) Annual Incentive. With respect to each full fiscal year during
the Employment Term, Executive will be eligible to participate in the Ameritrade
Holding Corporation Management Incentive Plan ("MIP"), pursuant to which
Executive will be eligible to earn an annual incentive award (the "Annual
Incentive") based upon the achievement of applicable performance criteria
established by the Compensation Committee of the Board (the "Compensation
Committee") within the first ninety (90) days of each fiscal year during the
Employment Term and communicated to Executive. During the COO Term each Annual
Incentive will have a target value of $1,100,000. Thereafter, each Annual
Incentive will have a target value of $1,500,000 (the "Target").

            (c) Equity Awards. During the Employment Term, Executive will be
eligible to participate in the Ameritrade Holding Corporation 1996 Long-Term
Incentive Plan (the "LTIP"). Each Award Agreement shall provide Executive, for
purposes of calculating the portion of the applicable award, if any, vested on
account of the "retirement" (as defined in the applicable Award Agreement) of
Executive, with vesting credit for years of service with the Previous Employer.

                  (i) Special Grant. On July 9, 2007, Executive was granted a
special award under the LTIP of 325,000 performance restricted share units (the
"Special Grant"), which are

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scheduled to vest and be settled in accordance with the applicable performance
criteria and vesting schedule provided in the applicable Award Agreement.

                  (ii) Annual Award. On October 25, 2007, Executive was granted
an award under the LTIP of 29,427 restricted stock units (the "Prior Award").
The Prior Award will be scheduled to vest and be settled in accordance with the
performance criteria and vesting schedule set forth in the applicable Award
Agreement. With respect to each full fiscal year during the COO Term, Executive
will be eligible for an award under the LTIP of restricted share units with a
target value, determined by the Company pursuant to a reasonable and uniform
methodology, equal to $2,000,000 on the date of grant. With respect to each full
fiscal year during the Employment Term after the Transition Date, Executive will
be eligible for an award under the LTIP of restricted share units with a target
value, determined by the Company pursuant to a reasonable and uniform
methodology, equal to $3,500,000 on the date of grant (collectively with the
Prior Award the "Annual Award"), and will be scheduled to vest and be settled in
accordance with the applicable performance criteria and vesting schedule
provided in the applicable Award Agreement.

                  (iii) Stock Option Grant. Effective as of the Amendment Date,
and conditioned upon Executive becoming the CEO as of the Transition Date,
Executive shall be granted a stock option to purchase 1,150,000 shares of the
Company's common stock (the "Option"). If for any reason Executive does not
become the CEO on the Transition Date, the Option shall be forfeited and
Executive shall have no right to shares of Company common stock thereunder. The
Option shall be a "non-statutory stock option" and shall not be intended to be
an "incentive stock option" (as described under Section 422 of the Internal
Revenue Code of 1986, as amended (the "Code")). The per share exercise price of
such Option shall be equal to the fair market value of a share of Company common
stock on the date of grant as determined under the LTIP. The term of the Option
shall be ten years, subject to earlier expiration in the event of the
termination of the Executive's employment as provided in the applicable Award
Agreement. The Option, except as otherwise provided in this Agreement, will be
granted pursuant to and subject to the terms, definitions and provisions of the
LTIP and will vest and become exercisable as provided in the applicable Award
Agreement attached hereto as Exhibit B.

      5. Employee Benefits.

            (a) Generally. Executive will be eligible to participate in
accordance with the terms of all Company employee benefit plans, policies and
arrangements that are applicable to other executive officers of the Company, as
such plans, policies and arrangements may exist from time to time.

            (b) Airplane Travel. When traveling on Company-related business,
Executive will be entitled to fly on private aircraft, at the sole expense of
the Company.

            (c) Tax Services. The Company will reimburse Executive for
reasonable personal tax preparation costs paid by Executive for any taxable year
in which Executive has income from both the United States and Canada.

      6. Expenses. The Company will reimburse Executive for reasonable travel,
entertainment and other expenses incurred by Executive in the furtherance of the
performance of

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Executive's duties hereunder, in accordance with the Company's expense
reimbursement policy as in effect from time to time.

      7. Termination of Employment. In the event Executive's employment with the
Company terminates for any reason, Executive will be entitled to any (a) unpaid
Base Salary accrued up to the effective date of termination, (b) unpaid, but
earned and accrued Annual Incentive for any completed fiscal year as of his
termination of employment, (c) pay for accrued but unused vacation that the
Company is legally obligated to pay Executive, (d) benefits or compensation as
provided under the terms of any employee benefit and compensation agreements or
plans applicable to Executive, (e) unreimbursed business expenses required to be
reimbursed to Executive, and (f) rights to indemnification Executive may have
under the Company's Articles of Incorporation, Bylaws, the Agreement, or
separate indemnification agreement, as applicable. In addition, if the
termination is by the Company without Cause or if Executive resigns for Good
Reason, Executive will be entitled to the amounts and benefits specified in
Section 8.

      8. Severance.

            (a) Termination Without Cause or Resignation for Good Reason During
the COO Term. If during the COO Term Executive's employment is terminated by the
Company without Cause or if Executive resigns for Good Reason, then, subject to
Sections 9 and 10 and the requirement to delay certain payments in Section 25,
Executive will receive: (i) a severance amount equal to $3,200,000 which shall
be paid in equal amounts over the course of the two (2) year period beginning
after Executive's employment is terminated in accordance with the Company's
normal payroll policies; (ii) an additional severance payment determined by
taking the current year's Annual Incentive pro-rated to the date of termination,
with such pro-rated amount to be calculated by multiplying the current year's
target incentive compensation by a fraction with a numerator equal to the number
of days between the start of the current fiscal year and the date of termination
and a denominator equal to 365, (iii) for a period of two (2) years, if the
Executive or any of his dependents is eligible for and elects COBRA continuation
coverage (as described in Section 4980B of the Code) under any Company group
medical or dental plan, Executive will not be charged any premiums for such
coverage; provided, however, Executive will be responsible for any income tax
due with respect to such premiums, and (iv) restricted share units granted under
the LTIP as part of any Annual Awards or the Special Grant that (A) are subject
to performance vesting will be fully earned and the actual number of restricted
share units which will be considered vested (in addition to those which vested
in accordance with their terms) will be determined (1) by actual performance for
any completed performance period through the date of Executive's termination and
(2) by actual performance, as specified in the applicable Award Agreement, for
any incomplete or remaining performance periods after Executive's termination
(the vested restricted share units will be settled in shares of Company common
stock on the original settlement date as forth in the Award Agreement (without
regard to such termination)), and (B) are subject to time based vesting shall be
considered fully vested and will be settled promptly thereafter as provided by
the applicable Award Agreement.

            (b) Termination Without Cause or Resignation for Good Reason After
the Transition Date. If during the Employment Term and after the Transition Date
Executive's employment is terminated by the Company without Cause or if
Executive resigns for Good Reason, then, subject to Sections 9 and 10 and the
requirement to delay certain payments in Section 25, Executive will receive: (i)
a severance amount equal to $4,000,000 which shall be paid in equal

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amounts over the course of the two (2) year period beginning after Executive's
employment is terminated in accordance with the Company's normal payroll
policies; (ii) an additional severance payment determined by taking the current
year's Annual Incentive pro-rated to the date of termination, with such
pro-rated amount to be calculated by multiplying the current year's target
incentive compensation by a fraction with a numerator equal to the number of
days between the start of the current fiscal year and the date of termination
and a denominator equal to 365, (iii) for a period of two (2) years, if the
Executive or any of his dependents is eligible for and elects COBRA continuation
coverage (as described in Section 4980B of the Code) under any Company group
medical or dental plan, Executive will not be charged any premiums for such
coverage; provided, however, Executive will be responsible for any income tax
due with respect to such premiums, (iv) restricted share units granted under the
LTIP as part of any Annual Awards or the Special Grant that (A) are subject to
performance vesting will be fully earned and the actual number of restricted
share units which will be considered vested (in addition to those which vested
in accordance with their terms) will be determined (1) by actual performance for
any completed performance period through the date of Executive's termination and
(2) by actual performance, as specified in the applicable Award Agreement, for
any incomplete or remaining performance periods after Executive's termination
(the vested restricted share units will be settled in shares of Company common
stock on the original settlement date as forth in the Award Agreement (without
regard to such termination)), and (B) are subject to time based vesting shall be
considered fully vested and will be settled promptly thereafter as provided by
the applicable Award Agreement, and (v) the Option shall become vested and
exercisable as provided in the applicable Award Agreement.

            (c) Termination due to Death or Disability. In the event of a
termination of Executive's employment during the Employment Term due to death or
Disability, then, subject to Sections 9 and 10, Executive, or Executive's estate
as applicable, will be entitled to receive the current year's Annual Incentive
pro-rated to the date of termination, with such pro-rated amount to be
calculated by multiplying the current year's target incentive compensation by a
fraction with a numerator equal to the number of days between the start of the
current fiscal year and the date of termination and a denominator equal to 365.

      9. Conditions to Receipt of Severance; Non-solicitation and
Non-competition; No Duty to Mitigate.

            (a) Conditions to Receipt of Severance. The receipt of any severance
pursuant to Section 8 will be subject to Executive signing and not revoking a
separation and release of claims agreement in substantially the form attached as
Exhibit A, but with any appropriate reasonable modifications, reflecting changes
in applicable law, as is necessary to provide the Company with the protection it
would have if the release were executed as of the Effective Date. No severance
will be paid or provided until the separation agreement and release agreement
becomes effective. The Company agrees that it will execute and deliver to
Executive said separation and release of claims agreement no later than eight
(8) days after it receives a copy of such agreement executed by Executive.
Company agrees that it will be bound by such separation and release of claims
agreement and that same will become effective from and after the "Effective
Date" thereof (as defined in Section 28 of such separation and release of claims
agreement), even if Company fails or refuses to execute and deliver same to
Executive. The receipt of any severance pursuant to Section 8 will also be
subject to, during the Employment Term and the Restricted Period, Executive
complying with the non-solicitation and non-competition requirements of Section
9(b).

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            (b) Non-solicitation and Non-competition. During the Employment Term
and the Restricted Period, Executive will not (without the written consent of
the Board) engage or participate in any business within any state in the United
States, or any province in Canada, where the Company conducts business (as an
owner, partner, stockholder, holder of any other equity interest, or financially
as an investor or lender, or in any capacity calling for the rendition of
personal services or acts of management, operation or control) which is engaged
in any activities and for any business competitive with any of the primary
businesses conducted by the Company or any of its Affiliates (as defined below).
For purposes of this Agreement, the term "primary businesses" is defined as an
on-line brokerage business and the active trader and long term investor client
segments, and also includes any such other business formally proposed (and
considered at a meeting of the Board) to be conducted by the Company
(collectively a "Competitive Business"). Provided that this restriction will not
restrict Executive from being employed by (i) the Previous Employer in any
capacity, or (ii) consulting with a business, firm, corporation, partnership or
other entity that owns or operates an on-line brokerage, provided that (i) the
on-line brokerage business is de minimis as compared to its core business in
terms of revenue and/or resources, and (ii) Executive's involvement with the
company excludes, directly or indirectly, the on-line brokerage business during
the Restricted Period. Notwithstanding the foregoing, Executive may own
securities of a Competitive Business so long as the securities of such
corporation or other entity are listed on a national securities exchange or on
the NASDAQ Global Market and the securities owned directly or indirectly by
Executive do not represent more than 2% of the outstanding securities of such
corporation or other entity;

                  (i) During the Restricted Period, neither Executive, nor any
business in which Executive may engage or participate in, will directly or
indirectly, (A) knowingly induce any customer or vendor of the Company or of
corporations or businesses which directly or indirectly are controlled by the
Company (collectively, the "Affiliates") to patronize any Competitive Business;
(B) knowingly request or advise any customer or vendor to withdraw, curtail or
cancel such customer's or vendor's business with the Company or any of its
Affiliates; or (C) compete with the Company or any of its Affiliates in merging
with or acquiring any other company or business (whether by a purchase of stock
or other equity interests, or a purchase of assets or otherwise) which is a
Competitive Business;

                  (ii) During the Restricted Period, neither Executive nor any
business in which Executive may engage or participate in will (A) knowingly
hire, solicit for hire or attempt to hire any employee of the Company or any of
its Affiliates, or (B) encourage any employee of the Company or any of its
Affiliates to terminate such employment. For purposes of this Agreement,
"employee" means current employees as well as anyone employed by the Company or
any of its Affiliates within the prior six (6) months from Executive's date of
termination; provided, however, that this provision will not preclude any
business in which Executive may engage or participate in from soliciting any
such employee by means of or hiring any such employee who responds to a public
announcement placed by the business as long as Executive otherwise complies with
subsections (A) and (B) above; and

                  (iii) In the event that any of the provisions of this Section
should ever be deemed to exceed the time, geographic or occupational limitations
permitted by applicable laws, then such provisions will and are hereby reformed
to the maximum time, geographic or occupational limitations permitted by
applicable law.

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            (c) Nondisparagement. During the Employment Term and Restricted
Period, Executive will not knowingly disparage, criticize, or otherwise make any
derogatory statements regarding the Company, its directors, or its officers. The
Company will instruct its officers and directors to not knowingly disparage,
criticize, or otherwise make any derogatory statements regarding Executive
during the Employment Term and Restricted Period. Notwithstanding the foregoing,
nothing contained in this agreement will be deemed to restrict Executive, the
Company or any of the Company's current or former officers and/or directors from
providing information to any governmental or regulatory agency (or in any way
limit the content of any such information) to the extent they are requested or
required to provide such information pursuant to applicable law or regulation.

            (d) Other Requirements. Executive's initial receipt of severance
and/or the receipt of continued severance payments pursuant to Section 8 will be
subject to Executive complying with the terms and provisions of Sections 9 and
10. Executive will not be obligated to comply with Section 9 of this Agreement
while the Company is in material default of its payment and reimbursement
obligations under Sections 7, 8, or 10 of this Agreement. Notwithstanding the
foregoing, the Company will not be considered to be in default of its payments
and reimbursement obligations unless Executive provides written notice to the
Board setting forth his reasons why he believes the Company is in default and
giving the Company fifteen (15) days to cure such default, if any.

            (e) No Duty to Mitigate. Executive will not be required to mitigate
the amount of any payment or consideration contemplated by this Agreement, nor
will any earnings that Executive may receive from any other source reduce any
such payment or consideration.

      10. Confidential Information and Intellectual Property.

            (a) Except as may be required by law, or except to the extent
required to perform Executive's duties and responsibilities hereunder, Executive
will keep secret and confidential indefinitely all non-public confidential
information (including, without limitation, information regarding cost of new
accounts, activity rates of different market niche customers, advertising
results, technology (hardware and software), architecture, discoveries,
processes, algorithms, maskworks, strategies, intellectual properties, customer
lists and other customer information) concerning any of the Company and its
affiliates which was acquired by or disclosed to Executive during the course of
Executive's employment with the Company ("Confidential Information") and not use
in any manner or disclose the same, either directly or indirectly, to any other
person, firm or business entity.

            (b) At the end of the Employment Term (whether by expiration or
termination) or at the Company's earlier request, Executive will promptly return
to the Company any and all records, documents, physical property, information,
computer disks, drives or other materials relative to the business of any of the
Company and its affiliates obtained by Executive during the course of his
employment with the Company and not keep any copies thereof.

            (c) Executive acknowledges and agrees that all right, title and
interest in inventions, discoveries, improvements, trade secrets, developments,
processes and procedures made by Executive, in whole or in part, or conceived by
Executive either alone or with others, when

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employed by the Company, including such of the foregoing items conceived during
the course of employment which are developed or perfected after Executive's
termination of employment, are owned by the Company ("Company IP"). Executive
assigns any and all right, title and interest he may have to Company IP to the
Company and will promptly assist the Company or its designee, at the Company's
expense, to obtain patents, trademarks, copyrights and service marks concerning
Company IP made by Executive and Executive will promptly execute all reasonable
documents prepared by the Company or its designee and take all other reasonable
actions which are necessary or appropriate to secure to the Company and its
affiliates the benefits of Company IP. Such patents, trademarks, copyrights and
service marks will at all times be the property of the Company and its
affiliates. Executive promptly will keep the Company informed of, and promptly
will execute such assignments prepared by the Company or its designee as may be
necessary to transfer to the Company or its affiliates the benefits of, any
Company IP.

            (d) To the extent that any court or agency seeks to require
Executive to disclose Confidential Information, Executive promptly will inform
the Company and take reasonable steps to endeavor to prevent the disclosure of
Confidential Information until the Company has been informed of such requested
disclosure, and the Company has an opportunity to respond to such court or
agency. To the extent Executive obtains information on behalf of the Company or
any of its affiliates that may be subject to attorney-client privilege as to the
Company's attorneys, Executive will promptly inform the Company and take
reasonable steps to endeavor to maintain the confidentiality of such information
and to preserve such privilege.

            (e) Confidential Information does not include information already in
the public domain or information which has been released to the public by the
Company. Nothing in this Section 10 will be construed so as to prevent Executive
from using, in connection with his employment for himself or an employer other
than the Company, knowledge which was acquired by him during the course of his
employment with the Company and which is generally known to persons of his
experience in other companies in the same industry. Subject to Section 10(d),
Executive will be permitted to disclose Confidential Information if required by
a subpoena or court or administrative order.

            (f) The receipt of any severance pursuant to Section 8 will be
subject to Executive complying with the terms of this Section 10.

      11. Excise Taxes. In the event that the benefits provided for in this
Agreement constitute "parachute payments" within the meaning of Section 280G of
the Code and will be subject to the excise tax imposed by Section 4999 of the
Code (the "Excise Tax"), then Executive's severance benefits payable under the
terms of this Agreement will be either (i) delivered in full, or (ii) delivered
as to such lesser extent which would result in no portion of such severance
benefits being subject to the Excise Tax, whichever of the foregoing amounts,
taking into account the applicable federal, state and local income taxes and the
Excise Tax, results in the receipt by Executive on an after-tax basis, of the
greatest amount of severance benefits, notwithstanding that all or some portion
of such severance benefits may be taxable under Section 4999 of the Code. Unless
the Company and Executive otherwise agree in writing, any determination required
under this Section 11 will be made in writing by the Company's independent
public accountants (the "Accountants"), whose determination will be conclusive
and binding upon Executive and the Company for all purposes. For purposes of
making the calculations required by this Section 11, the Accountants may make

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reasonable assumptions and approximations concerning applicable taxes and may
rely on reasonable, good faith interpretations concerning the application of
Section 280G and 4999 of the Code. The Company and Executive will furnish to the
Accountants such information and documents as the Accountants may reasonably
request in order to make a determination under this Section 11. The Company will
bear all costs the Accountants may reasonably incur in connection with any
calculations contemplated by this Section 11.

      12. Definitions.

            (a) Award Agreement. For purposes of this Agreement, "Award
Agreement" will mean the form of award agreement entered into between Executive
and the Company in connection with the Special Grant, Annual Awards and the
Option.

            (b) Cause. For purposes of this Agreement, "Cause" will mean:

                  (i) Executive's willful and continued failure to perform the
duties and responsibilities of his or her position after there has been
delivered to Executive a written demand for performance from the Board which
describes the basis for the Board's belief that Executive has not substantially
performed his or her duties and provides Executive with thirty (30) days to take
corrective action;

                  (ii) Any act of personal dishonesty taken by Executive in
connection with his or her responsibilities as an employee of the Company with
the intention or reasonable expectation that such action may result in the
substantial personal enrichment of Executive;

                  (iii) Executive's conviction of, or plea of nolo contendere
to, a felony that the Board reasonably believes has had or will have a material
detrimental effect on the Company's reputation or business;

                  (iv) A breach of any fiduciary duty owed to the Company by
Executive that has a material detrimental effect on the Company's reputation or
business;

                  (v) Executive being found liable in any Securities and
Exchange Commission or other civil or criminal securities law action or entering
any cease and desist order with respect to such action (regardless of whether or
not Executive admits or denies liability);

                  (vi) Executive (A) obstructing or impeding; (B) endeavoring to
influence, obstruct or impede, or (C) failing to materially cooperate with, any
investigation authorized by the Board or any governmental or self-regulatory
entity (an "Investigation"). However, Executive's failure to waive
attorney-client privilege relating to communications with Executive's own
attorney in connection with an Investigation will not constitute "Cause"; or

                  (vii) Executive's disqualification or bar by any governmental
or self-regulatory authority from serving in the capacity contemplated by this
Agreement or Executive's loss of any governmental or self-regulatory license
that is reasonably necessary for Executive to perform his or her
responsibilities to the Company under this Agreement, if (A) the
disqualification, bar or loss continues for more than thirty (30) days, and (B)
during that period the Company uses its good faith efforts to cause the
disqualification or bar to be lifted or the license replaced. While any

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disqualification, bar or loss continues during Executive's employment, Executive
will serve in the capacity contemplated by this Agreement to whatever extent
legally permissible and, if Executive's employment is not permissible, Executive
will be placed on leave (which will be paid to the extent legally permissible).

            (c) Change of Control. For purposes of this Agreement, "Change of
Control" will have the meaning set forth in the LTIP.

            (d) Disability. For purposes of this Agreement, Disability means, by
reason of any medically determinable physical or mental impairment which can be
expected to result in death or can be expected to last for a continuous period
of not less than twelve (12) months, or receipt by Executive of income
replacement benefits for a period of not less than three (3) months under an
applicable disability benefit plan of the Company.

            (e) Good Reason. For purposes of this Agreement, "Good Reason" means
the occurrence of any of the following, without Executive's express written
consent:

                  (i) Until the Transition Date, the failure of the Board to
appoint Executive to the office of Chief Executive Officer of the Company, as
the successor to the Company's current CEO, if and when the Company's current
CEO resigns, is terminated or otherwise ceases to hold such office, provided
that Executive must remain employed with the Company for a period of six (6)
months after the date which Executive is notified that Executive will not be
appointed as the Company's next Chief Executive Officer before any such "Good
Reason" shall be deemed to exist under this Agreement;

                  (ii) A significant reduction of Executive's duties, position,
or responsibilities, relative to Executive's duties, position or
responsibilities in effect immediately prior to such reduction; provided,
however that the appointment of any other individual to serve as the Company's
Chief Operating Officer prior to the Transition Date shall not be considered
Good Reason for the purposes of this Agreement;

                  (iii) A material reduction in the kind or level of employee
benefits to which Executive is entitled immediately prior to such reduction with
the result that Executive's overall benefits package is significantly reduced.
Notwithstanding the foregoing, a one-time reduction that also is applied to
substantially all other executive officers of the Company and that reduces the
level of employee benefits by a percentage reduction of 10% or less will not
constitute Good Reason;

                  (iv) A reduction in Executive's Base Salary, Target Annual
Incentive, or Annual Award as in effect immediately prior to such reduction.
Notwithstanding the foregoing, a one-time reduction that also is applied to
substantially all other executive officers of the Company and which one-time
reduction reduces the Base Salary, Target Annual Incentive, or Annual Award by a
percentage reduction of 10% or less in the aggregate will not constitute Good
Reason;

                  (v) The relocation of Executive to a facility or location more
than twenty-five (25) miles from his current place of employment; or

                  (vi) The failure of the Company to obtain the assumption of
the Agreement by a successor.

                                      -10-
<PAGE>

            (f) In Connection with a Change of Control. For purposes of this
Agreement, a termination of Executive's employment with the Company is "in
Connection with a Change of Control" if Executive's employment is terminated
within twelve (12) months following a Change of Control.

            (g) Previous Employer. For purposes of this Agreement, "Previous
Employer" will mean The Toronto-Dominion Bank, and any successor corporation.

            (h) Restricted Period. For purposes of this Agreement, "Restricted
Period" will mean the period of time commencing on the date of the termination
of Executive's employment and continuing for two (2) years (or in the case of a
termination in Connection with a Change of Control continuing for a period equal
to one (1) year). In the case of a termination upon the completion of the
Initial Term or any Additional Term, as applicable, the term "Restricted Period"
will equal one (1) year.

      13. Indemnification. Subject to applicable law, Executive will be provided
indemnification to the maximum extent permitted by the Company's Articles of
Incorporation or Bylaws, including, if applicable, any directors and officers
insurance policies, with such indemnification to be on terms determined by the
Board or any of its committees, but on terms no less favorable than provided to
any other Company executive officer or director and subject to the terms of any
separate written indemnification agreement.

      14. Assignment. This Agreement will be binding upon and inure to the
benefit of (a) the heirs, executors and legal representatives of Executive upon
Executive's death, and (b) any successor of the Company. Any such successor of
the Company will be deemed substituted for the Company under the terms of this
Agreement for all purposes. For this purpose, "successor" means any person,
firm, corporation, or other business entity which at any time, whether by
purchase, merger, or otherwise, directly or indirectly acquires all or
substantially all of the assets or business of the Company. None of the rights
of Executive to receive any form of compensation payable pursuant to this
Agreement may be assigned or transferred except by will or the laws of descent
and distribution. Any other attempted assignment, transfer, conveyance, or other
disposition of Executive's right to compensation or other benefits will be null
and void.

      15. Notices. All notices, requests, demands and other communications
called for hereunder will be in writing and will be deemed given (a) on the date
of delivery if delivered personally, (b) one (1) day after being sent overnight
by a well established commercial overnight service, or (c) four (4) days after
being mailed by registered or certified mail, return receipt requested, prepaid
and addressed to the parties or their successors at the following addresses, or
at such other addresses as the parties may later designate in writing:

                  If to the Company:

                  Attn: Chairman of the Compensation Committee
                  c/o Corporate Secretary
                  TD Ameritrade Holding Corporation
                  4211 South 102nd Street
                  Omaha, NE  68127

                                      -11-
<PAGE>

                  If to Executive:

                  at the last residential address known by the Company.

      16. Severability. If any provision hereof becomes or is declared by a
court of competent jurisdiction to be illegal, unenforceable, or void, this
Agreement will continue in full force and effect without said provision.

      17. Arbitration. The Parties agree that any and all disputes arising out
of the terms of this Agreement, Executive's employment by the Company,
Executive's service as an officer or director of the Company, or Executive's
compensation and benefits, their interpretation and any of the matters herein
released, will be subject to binding arbitration in Jersey City, New Jersey
before the American Arbitration Association under its National Rules for the
Resolution of Employment Disputes, supplemented by the New Jersey Rules of Civil
Procedure. The Parties agree that the prevailing party in any arbitration will
be entitled to injunctive relief in any court of competent jurisdiction to
enforce the arbitration award. THE PARTIES HEREBY AGREE TO WAIVE THEIR RIGHT TO
HAVE ANY DISPUTE BETWEEN THEM RESOLVED IN A COURT OF LAW BY A JUDGE OR JURY.
This paragraph will not prevent either party from seeking injunctive relief (or
any other provisional remedy) from any court having jurisdiction over the
Parties and the subject matter of their dispute relating to Executive's
obligations under this Agreement.

      18. Integration. This Agreement and the standard forms of equity award
grant that describe Executive's outstanding equity awards, represents the entire
agreement and understanding between the parties as to the subject matter herein
and supersedes all prior or contemporaneous agreements whether written or oral,
including but not limited to, the predecessor Agreement originally entered into
as of June 5, 2007, and neither party will have any further obligations under
such predecessor Agreement. No waiver, alteration, or modification of any of the
provisions of this Agreement will be binding unless in a writing and signed by
duly authorized representatives of the parties hereto. In entering into this
Agreement, no party has relied on or made any representation, warranty,
inducement, promise, or understanding that is not in this Agreement.

      19. Waiver of Breach. The waiver of a breach of any term or provision of
this Agreement, which must be in writing, will not operate as or be construed to
be a waiver of any other previous or subsequent breach of this Agreement.

      20. Survival. The Company's and Executive's responsibilities under
Sections 8, 9, 10, and 13 will survive the termination of this Agreement.

      21. Headings. All captions and Section headings used in this Agreement are
for convenient reference only and do not form a part of this Agreement.

      22. Tax Withholding. All payments made pursuant to this Agreement will be
subject to withholding of applicable taxes.

      23. Governing Law. This Agreement will be governed by the laws of the
State of New York without regard to its conflict of laws provisions.

                                      -12-
<PAGE>

      24. Acknowledgment. Executive acknowledges that he has had the opportunity
to discuss this matter with and obtain advice from his private attorney, has had
sufficient time to, and has carefully read and fully understands all the
provisions of this Agreement, and is knowingly and voluntarily entering into
this Agreement.

      25. Code Section 409A. Notwithstanding anything in this Agreement to the
contrary, if Executive is a "specified employee" within the meaning of Section
409A of the Code and the regulations thereunder at the time of any termination
of employment, all of the cash payments required pursuant to Section 8 of this
Agreement shall be delayed by six months in order to avoid the imposition of
additional tax under Section 409A of the Code and the regulations thereunder,
provided that any cash payments due to Executive within the first six months
after such a termination of employment will instead be paid in a lump sum six
months and one day following such a termination of employment. Thereafter, any
additional payments will continue to be paid in accordance with the terms and
conditions of this Agreement. It is the intent of this Agreement to comply with
the requirements of Section 409A of the Code, and any ambiguities herein will be
interpreted to so comply.

      26. Counterparts. This Agreement may be executed in counterparts, and each
counterpart will have the same force and effect as an original and will
constitute an effective, binding agreement on the part of each of the
undersigned.

                                      -13-
<PAGE>

      IN WITNESS WHEREOF, each of the parties has executed this Agreement, in
the case of the Company by a duly authorized officer, as of the day and year
written below.

COMPANY:

TD AMERITRADE HOLDING CORPORATION

/s/ W. EDMUND CLARK                                         Date: May 16, 2008
-----------------------------------------
W. Edmund Clark
Chairman of the Compensation Committee of the Board

EXECUTIVE:

/s/ FREDRIC J. TOMCZYK                                      Date: May 16, 2008
-----------------------------------
Fredric J. Tomczyk

                [SIGNATURE PAGE TO TOMCZYK EMPLOYMENT AGREEMENT]

                                      -14-
<PAGE>

                                    EXHIBIT A

               FORM OF SEPARATION AND RELEASE OF CLAIMS AGREEMENT

                                      -15-<PAGE>
                                                                    EXHIBIT 10.3

                        TD AMERITRADE HOLDING CORPORATION

                          1996 LONG-TERM INCENTIVE PLAN

                            NOTICE OF GRANT OF OPTION

      Unless otherwise defined herein, the terms defined in the 1996 Long-Term
Incentive Plan (the "Plan") will have the same defined meanings in this Notice
of Grant of Option (the "Notice of Grant") and Terms and Conditions of Option
Grant, attached hereto as Exhibit A (together, the "Agreement").

      PARTICIPANT:                               Fredric J. Tomczyk

      Participant has been granted an Option to purchase Stock of the Company,
subject to the terms and conditions of the Plan and this Agreement, as follows:

      Date of Grant                               May 15, 2008

      Vesting Commencement Date                   October 1, 2008

      Number of Shares Granted                    1,150,000

      Exercise Price per Share                    $18.21

      Total Exercise Price                        $20,941,500.00

      Type of Option                              Non-Statutory Stock Option

      Term/Expiration Date                        May 15, 2018

      Vesting Schedule:

      Subject to accelerated vesting as set forth below or in the Plan, this
Option will be exercisable, in whole or in part, in accordance with the
following schedule:

      Twenty-five percent (25%) of the Shares subject to the Option will vest
twelve (12) months after the Vesting Commencement Date, and thereafter an
additional twenty-five percent (25%) shall vest on each yearly anniversary of
the Vesting Commencement Date, subject to Participant continuing to be an
Employee and/or Director through each such date. As provided in Section 4(c) of
the Participant's written employment agreement (the "Employment Agreement"), if
the Participant does not become the Chief Executive Officer of the Company as of
October 1, 2008, then this Option shall be immediately forfeited and none of the
Shares subject to the Option shall ever have become vested and/or exercisable.

                                      -1-

<PAGE>

      Termination Period:

      This Option will be exercisable for three (3) months after Participant
ceases to be an Employee and/or Director, unless such termination is due to
Participant's death or Disability, in which case this Option will be exercisable
for twelve (12) months after Participant ceases to be an Employee and/or
Director. Notwithstanding the foregoing, in no event may this Option be
exercised after the Term/Expiration Date as provided above and may be subject to
earlier termination as provided in Section 13.1 of the Plan.

      By Participant's signature and the signature of the Company's
representative below, Participant and the Company agree that this Option is
granted under and governed by the terms and conditions of the Plan and this
Agreement. Participant has reviewed the Plan and this Agreement in their
entirety, has had an opportunity to obtain the advice of counsel prior to
executing this Agreement and fully understands all provisions of the Plan and
Agreement. Participant hereby agrees to accept as binding, conclusive and final
all decisions or interpretations of the Board or the Committee upon any
questions relating to the Plan and Agreement. Participant further agrees to
notify the Company upon any change in the residence address indicated below.

PARTICIPANT                              TD AMERITRADE HOLDING CORPORATION

/s/ FRED TOMCZYK                         /s/ JOSEPH H. MOGLIA
---------------------------------        --------------------------------
Signature                                By

Fred Tomczyk                             Chief Executive Officer
---------------------------------        --------------------------------
Print Name                               Title

Address:

---------------------------------

---------------------------------

                                      -2-

<PAGE>

                                    EXHIBIT A

                      TERMS AND CONDITIONS OF OPTION GRANT

      1. Grant. The Company hereby grants to the Participant named in the Notice
of Grant (the "Participant") an option (the "Option") to purchase the number of
Shares, as set forth in the Notice of Grant, at the exercise price per Share set
forth in the Notice of Grant (the "Exercise Price"), subject to all of the terms
and conditions in this Agreement and the Plan, which is incorporated herein by
reference. Subject to Section 15.3 of the Plan, in the event of a conflict
between the terms and conditions of the Plan and the terms and conditions of
this Agreement, the terms and conditions of the Plan will prevail.

      2. Vesting Schedule. Except as otherwise provided in the Notice of Grant
and Section 3, 4 and 5 of this Agreement, the Option awarded by this Agreement
will vest in accordance with the vesting provisions set forth in the Notice of
Grant. Shares scheduled to vest on a certain date or upon the occurrence of a
certain condition will not vest in Participant in accordance with any of the
provisions of this Agreement, unless Participant will have been continuously an
Employee and/or Director from the Date of Grant until the date such vesting
occurs.

      3. Death or Disability. In the event that the Participant ceases to be an
Employee and/or Director due to his death or Disability, then notwithstanding
anything in the LTIP or this Agreement to the contrary, (1) the Shares subject
to the Option will become fully vested, and the Option will become fully
exercisable, as of the date of termination, and (2) the Participant shall have
at least twelve months after termination of employment to exercise such vested
Option (subject to the ten year term of the Option).

      4. Retirement. In the event that the Participant ceases to be an Employee
and/or Director due to his Retirement (as defined below), then notwithstanding
anything in the LTIP or this Agreement to the contrary, (1) the Shares subject
to the Option will not be forfeited upon such termination and instead become
exercisable pursuant to the Vesting Schedule set forth in the Notice of Grant,
regardless of whether or not the Participant is then employed by the Company,
and (2) the Participant shall have at least twelve months after the date the
Option has become fully exercisable pursuant to this Section to exercise such
Option (subject to the ten year term of the Option). For the purposes of this
Option, "Retirement" shall mean a termination of employment for any reason,
other than "Cause" (as defined in Section 12(b) of the Employment Agreement),
after attaining age fifty-five (55) and after having at least ten (10) years of
continuous service with the Company.

      5. Termination without Cause or Resignation for Good Reason. In the event
that the Participant ceases to be an Employee and/or Director due to his
termination by the Company without Cause or if the Participant resigns for Good
Reason (both pursuant to the terms and conditions of Section 8(a) of the
Employment Agreement), then notwithstanding anything in the LTIP or this
Agreement to the contrary, (1) the Shares subject to the Option will not be
forfeited upon such termination and instead become exercisable pursuant to the
Vesting Schedule set forth in the Notice of Grant, regardless of whether or not
the Participant is then employed by the Company, and (2) the Participant shall
have at least twelve months after the date the Option has become fully
exercisable pursuant to this Section to exercise such Option (subject to the ten
year term of the Option).

                                      -3-

<PAGE>

      6. Board and Committee Discretion. The Board or the Committee, in its
discretion, may accelerate the vesting of the balance, or some lesser portion of
the balance, of the unvested Option at any time, subject to the terms of the
Plan. If so accelerated, such Option will be considered as having vested as of
the date specified by the Board or the Committee.

      7. Exercise of Option. This Option may be exercised only within the term
set out in the Notice of Grant, and may be exercised during such term only in
accordance with the Plan and the terms of this Agreement.

            This Option is exercisable by delivery of an exercise notice, in the
form attached as Exhibit B (the "Exercise Notice") or in a manner and pursuant
to such procedures as the Board or the Committee may determine, which will state
the election to exercise the Option, the number of Shares in respect of which
the Option is being exercised (the "Exercised Shares"), and such other
representations and agreements as may be required by the Company pursuant to the
provisions of the Plan. The Exercise Notice will be completed by Participant and
delivered to the Company. The Exercise Notice will be accompanied by payment of
the aggregate Exercise Price as to all Exercised Shares together with any
applicable tax withholding. This Option will be deemed to be exercised upon
receipt by the Company of such fully executed Exercise Notice accompanied by
such aggregate Exercise Price.

      8. Method of Payment. Payment of the aggregate Exercise Price will be by
any of the following, or a combination thereof, at the election of Participant:

            (a) cash;

            (b) check;

            (c) through a net exercise program implemented by the Company in
connection with the Plan;

            (d) consideration received by the Company under a cashless exercise
program implemented by the Company in connection with the Plan; or

            (e) surrender of other Shares which meet the conditions established
by the Committee to avoid any adverse financial accounting consequences.

      9. Tax Obligations.

            (a) Withholding of Taxes. Notwithstanding any contrary provision of
this Agreement, no certificate representing the Shares will be issued to
Participant, unless and until satisfactory arrangements (as determined by the
Board or the Committee) will have been made by Participant with respect to the
payment of income, employment and other taxes which the Company determines must
be withheld with respect to such Shares. To the extent determined appropriate by
the Board or the Committee in its discretion, it will have the right (but not
the obligation) to satisfy any tax withholding obligations through the surrender
of Shares which Participant already owns, or by reducing the number of Shares
otherwise deliverable to Participant. If Participant fails to make satisfactory
arrangements for the payment of any required tax withholding obligations
hereunder at

                                      -4-

<PAGE>

the time of the Option exercise, Participant acknowledges and agrees that the
Company may refuse to honor the exercise and refuse to deliver Shares if such
withholding amounts are not delivered at the time of exercise.

            (b) Code Section 409A. Under Code Section 409A, an option that vests
after December 31, 2004 that was granted with a per share exercise price that is
determined by the Internal Revenue Service (the "IRS") to be less than the fair
market value of a share of common stock on the date of grant (a "Discount
Option") may be considered "deferred compensation." A Discount Option may result
in (i) income recognition by Participant prior to the exercise of the option,
(ii) an additional twenty percent (20%) federal income tax, and (iii) potential
penalty and interest charges. The Discount Option may also result in additional
state income, penalty and interest charges to the Participant. Participant
acknowledges that the Company cannot and has not guaranteed that the IRS will
agree that the per Share exercise price of this Option equals or exceeds the
Fair Market Value of a Share on the Date of Grant in a later examination.
Participant agrees that if the IRS determines that the Option was granted with a
per Share exercise price that was less than the Fair Market Value of a Share on
the date of grant, Participant will be solely responsible for Participant's
costs related to such a determination.

      10. Rights as Stockholder. Neither Participant nor any person claiming
under or through Participant will have any of the rights or privileges of a
stockholder of the Company in respect of any Shares deliverable hereunder unless
and until certificates representing such Shares will have been issued, recorded
on the records of the Company or its transfer agents or registrars, and
delivered to Participant. After such issuance, recordation and delivery,
Participant will have all the rights of a stockholder of the Company with
respect to voting such Shares and receipt of dividends and distributions on such
Shares.

      11. No Guarantee of Continued Employment or Service as a Director.
PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF SHARES PURSUANT TO THE
VESTING SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS AN EMPLOYEE AND/OR
DIRECTOR AT THE WILL OF THE COMPANY (OR THE RELATED ENTITY EMPLOYING
PARTICIPANT) AND NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED THE OPTION OR
ACQUIRING SHARES HEREUNDER. PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES THAT
THIS AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE VESTING SCHEDULE
SET FORTH HEREIN DO NOT CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED
EMPLOYMENT FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND WILL NOT
INTERFERE IN ANY WAY WITH PARTICIPANT'S RIGHT OR THE RIGHT OF THE COMPANY (OR
THE RELATED ENTITY EMPLOYING PARTICIPANT) TO TERMINATE PARTICIPANT'S EMPLOYMENT
AT ANY TIME, WITH OR WITHOUT CAUSE.

      12. Address for Notices. Any notice to be given to the Company under the
terms of this Agreement will be addressed to the Company in care of its Chief
Human Resources Officer, at 4211 South 102nd Street, Omaha, Nebraska 68127, or
at such other address as the Company may hereafter designate in writing.

                                      -5-

<PAGE>

      13. Grant is Not Transferable. This Option may not be transferred in any
manner otherwise than by will or by the laws of descent or distribution and may
be exercised during the lifetime of Participant only by Participant.

      14. Binding Agreement. Subject to the limitation on the transferability of
this grant contained herein, this Agreement will be binding upon and inure to
the benefit of the heirs, legatees, legal representatives, successors and
assigns of the parties hereto.

      15. Additional Conditions to Issuance of Stock. If at any time the Company
will determine, in its discretion, that the listing, registration or
qualification of the Shares upon any securities exchange or under any state or
federal law, or the consent or approval of any governmental regulatory authority
is necessary or desirable as a condition to the issuance of Shares to
Participant (or his or her estate), such issuance will not occur unless and
until such listing, registration, qualification, consent or approval will have
been effected or obtained free of any conditions not acceptable to the Company.
The Company will make all reasonable efforts to meet the requirements of any
such state or federal law or securities exchange and to obtain any such consent
or approval of any such governmental authority. Assuming such compliance, for
income tax purposes the Exercised Shares will be considered transferred to
Participant on the date the Option is exercised with respect to such Exercised
Shares.

      16. Plan Governs. This Agreement is subject to all terms and provisions of
the Plan. In the event of a conflict between one or more provisions of this
Agreement and one or more provisions of the Plan, the provisions of the Plan
will govern. Capitalized terms used and not defined in this Agreement will have
the meaning set forth in the Plan.

      17. Board or Committee Authority. The Board or the Committee will have the
power to interpret the Plan and this Agreement and to adopt such rules for the
administration, interpretation and application of the Plan as are consistent
therewith and to interpret or revoke any such rules (including, but not limited
to, the determination of whether or not any Shares subject to the Option have
vested). All actions taken and all interpretations and determinations made by
the Board or the Committee in good faith will be final and binding upon
Participant, the Company and all other interested persons. No member of the
Board or the Committee will be personally liable for any action, determination
or interpretation made in good faith with respect to the Plan or this Agreement.

      18. Electronic Delivery. The Company may, in its sole discretion, decide
to deliver any documents related to Options awarded under the Plan or future
Options that may be awarded under the Plan by electronic means or request
Participant's consent to participate in the Plan by electronic means.
Participant hereby consents to receive such documents by electronic delivery and
agrees to participate in the Plan through any on-line or electronic system
established and maintained by the Company or another third party designated by
the Company.

      19. Captions. Captions provided herein are for convenience only and are
not to serve as a basis for interpretation or construction of this Agreement.

      20. Agreement Severable. In the event that any provision in this Agreement
will be held invalid or unenforceable, such provision will be severable from,
and such invalidity or

                                      -6-

<PAGE>

unenforceability will not be construed to have any effect on, the remaining
provisions of this Agreement.

      21. Modifications to the Agreement. This Agreement constitutes the entire
understanding of the parties on the subjects covered. Participant expressly
warrants that he or she is not accepting this Agreement in reliance on any
promises, representations, or inducements other than those contained herein.
Modifications to this Agreement or the Plan can be made only in an express
written contract executed by a duly authorized officer of the Company.

      22. Amendment, Suspension or Termination of the Plan. By accepting this
Award, Participant expressly warrants that he or she has received an Option
under the Plan, and has received, read and understood a description of the Plan.
Participant understands that the Plan is discretionary in nature and may be
amended, suspended or terminated by the Company at any time.

      23. Governing Law. This Agreement will be governed by the laws of the
State of New York, without giving effect to the conflict of law principles
thereof. The Participant agree that any and all disputes arising out of the
terms of this Agreement, their interpretation and any of the matters herein
released, will be subject to binding arbitration in Jersey City, New Jersey
before the American Arbitration Association under its National Rules for the
Resolution of Employment Disputes, supplemented by the New Jersey Rules of Civil
Procedure. The Company and the Participant agree that the prevailing party in
any arbitration will be entitled to injunctive relief in any court of competent
jurisdiction to enforce the arbitration award. THE COMPANY AND THE PARTICIPANT
HEREBY AGREE TO WAIVE THEIR RIGHT TO HAVE ANY DISPUTE BETWEEN THEM RESOLVED IN A
COURT OF LAW BY A JUDGE OR JURY. This paragraph will not prevent either party
from seeking injunctive relief (or any other provisional remedy) from any court
having jurisdiction over the Company and the Participant and the subject matter
of their dispute relating to Participant's obligations under this Agreement.

                                      -7-

<PAGE>

                                    EXHIBIT B

                        TD AMERITRADE HOLDING CORPORATION

                          1996 LONG-TERM INCENTIVE PLAN

                                 EXERCISE NOTICE

TD AMERITRADE Holding Corporation
4211 South 102nd Street
Omaha, Nebraska 68127

Attention:  Chief Human Resources Officer

      1. Exercise of Option. Effective as of today, ________________, _____, the
undersigned ("Purchaser") hereby elects to purchase ______________ shares (the
"Shares") of the Stock of TD AMERITRADE Holding Corporation (the "Company")
under and pursuant to the 1996 Long-Term Incentive Plan (the "Plan") and the
Stock Option Agreement dated ________ (the "Agreement"). The purchase price for
the Shares will be $_____________, as required by the Agreement.

      2. Delivery of Payment. Purchaser herewith delivers to the Company the
full purchase price of the Shares and any required tax withholding to be paid in
connection with the exercise of the Option.

      3. Representations of Purchaser. Purchaser acknowledges that Purchaser has
received, read and understood the Plan and the Agreement and agrees to abide by
and be bound by their terms and conditions.

      4. Rights as Stockholder. Until the issuance (as evidenced by the
appropriate entry on the books of the Company or of a duly authorized transfer
agent of the Company) of the Shares, no right to vote or receive dividends or
any other rights as a stockholder will exist with respect to the Shares subject
to the Option, notwithstanding the exercise of the Option. The Shares so
acquired will be issued to Participant as soon as practicable after exercise of
the Option. No adjustment will be made for a dividend or other right for which
the record date is prior to the date of issuance, except as provided in Section
5.3 of the Plan.

      5. Tax Consultation. Purchaser understands that Purchaser may suffer
adverse tax consequences as a result of Purchaser's purchase or disposition of
the Shares. Purchaser represents that Purchaser has consulted with any tax
consultants Purchaser deems advisable in connection with the purchase or
disposition of the Shares and that Purchaser is not relying on the Company for
any tax advice.

      6. Entire Agreement; Governing Law. The Plan and Agreement are
incorporated herein by reference. This Exercise Notice, the Plan and the
Agreement constitute the entire agreement of

                                      -8-

<PAGE>

the parties with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and Purchaser with
respect to the subject matter hereof, and may not be modified adversely to the
Purchaser's interest except by means of a writing signed by the Company and
Purchaser. This agreement is governed by the internal substantive laws, but not
the choice of law rules, of the State of New York.

Submitted by:                              Accepted by:

PURCHASER                                  TD AMERITRADE HOLDING CORPORATION

-----------------------------              -----------------------------------
Signature                                  By

-----------------------------              -----------------------------------
Print Name                                 Its

Address:

-----------------------------

-----------------------------

                                           Date Received
                                           -----------------------------------

                                      -9-

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