Document:

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EXHIBIT 10.1

                              EMPLOYMENT AGREEMENT

     This EMPLOYMENT AGREEMENT (this "Agreement") dated as of January 1, 2007
(the "Effective Date"), is by and between VERMONT PURE HOLDINGS, LTD., a
Delaware corporation (together with any subsidiaries, the "Company"), and PETER
K. BAKER (the "Executive").

     The Company and the Executive agree as follows:

1. EMPLOYMENT.

     1.1 General. The Company shall employ the Executive, and the Executive
accepts employment, as Chief Executive Officer ("CEO") and President of the
Company, upon the terms and conditions described herein. The Executive's
employment hereunder will commence on the Effective Date and will continue for
the Employment Term (as defined in Section 2.1 hereof) unless terminated sooner
as herein provided. During the Employment Term, the Executive shall devote all
of his business time, attention and skills to the business and affairs of the
Company, and will not undertake any commitments that would interfere with or
impair his performance of his duties and responsibilities; it being understood,
however, that the Executive may serve as director of a company or companies that
do not compete with any business of the Company or its subsidiaries, or as a
director or trustee of a charitable organization or organizations, so long as
such service does not interfere with or impair his performance of his duties and
responsibilities to the Company.

     1.2 Duties. The Executive shall at all times render his services at the
direction of the Board of Directors (the "Board of Directors") of the Company,
and his duties generally will include those required for the day to day and long
term planning, development, operation and advancement of the business of the
Company and its affiliates. The Company may assign to the Executive such other
executive and financial administrative duties for the Company or any affiliate
of the Company as may be determined by the Board of Directors, consistent with
the Executive's status as CEO and President. The Executive agrees to diligently
use his best efforts to promote and further the reputation and good name of the
Company and perform his services well and faithfully.

2. TERM, RENEWAL AND TERMINATION.

     2.1 Term; Renewal. Subject to Section 2.2, the Executive's employment by
the Company shall be for three years from the Effective Date, ending at 11:59
p.m., East Coast time, on December 31, 2009; provided, however, that the term of
employment shall be extended automatically for periods of one year commencing on
the third anniversary of the Effective Date and on each subsequent anniversary
thereafter, unless either party gives written notice to the other, in each case
at least 180 days prior to the end of the then current term, of such party's
election not to extend the term of this Agreement. The last day of such term, as
so extended from time to time, is herein referred to as the "Expiration Date"
and the period beginning on the Effective Date and ending on the Expiration Date
is herein referred to as the "Employment Term."

     2.2 Early Termination. Notwithstanding anything to the contrary contained
in this Agreement, the Executive's employment may be terminated prior to the end
of the Employment Term only as set forth in this Section.

          2.2.1 Termination Upon Resignation or Death of Executive. The
Executive's employment shall terminate upon the resignation or death of the
Executive. In case of termination pursuant to this Section 2.2.1, the Company
shall pay to the Executive (or, in case of his death, to his estate or his
beneficiary designated in writing), the base salary earned by the Executive
pursuant to Section 3, prorated through the date of resignation or death.

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          2.2.2 Termination Upon Disability of Executive. The Executive's
employment shall terminate by reason of the disability of the Executive. For
this purpose, "disability" shall mean the Executive's inability, by reason of
accident, illness or other physical or mental disability (determined in good
faith by the Board of Directors with the advice of a qualified and independent
physician), to perform satisfactorily the duties required by his employment
hereunder for any consecutive period of 120 calendar days. In case of
termination pursuant to this Section 2.2.2, the Executive shall continue to
receive his base salary prorated through the time of such termination, less any
amount the Executive receives during such period from any Company-sponsored or
Company-paid source of insurance, disability compensation or government program.

          2.2.3 Termination Upon Mutual Consent. The Executive's employment may
be terminated by the mutual consent of the Company and the Executive on such
terms as they may agree.

          2.2.4 Termination For Cause. The Executive's employment shall
terminate immediately on notice to the Executive upon a good faith finding of
the Board of Directors that the Executive has (i) willfully or repeatedly failed
in any material respect to perform his duties in accordance with the provisions
of this Agreement following 30 days' prior written notice to the Executive and
failure of the Executive to cure such deficiency, (ii) committed a breach of any
provision of Section 4 hereof, (iii) misappropriated assets or perpetrated fraud
against the Company, (iv) been convicted of a crime which constitutes a felony,
or (v) been engaged in the illegal use of controlled or habit forming
substances. The preceding clauses (i)-(v) shall constitute "Cause" for
termination of the Executive hereunder. In the event of termination for Cause
pursuant to this Section 2.2.4, the Company shall pay the Executive his base
salary prorated through the date of termination.

          Notwithstanding any other provision of this Agreement, the Executive
shall not be terminated for Cause unless and until the Executive has had an
opportunity to appear before the Board of Directors to hear and respond to the
allegations of Cause for his termination.

          2.2.5 Termination by Company Without Cause. The Company may terminate
the Executive's employment at any time and for any reason, without Cause, upon
written notice to the Executive. Termination of employment on the Expiration
Date by reason of non-renewal as provided in the first sentence of Section 2.1
shall not be considered a termination of employment without Cause.

          In the event of termination pursuant to this Section 2.2.5, the
Company shall, subject to Section 2.2.7, pay or provide to the Executive the
following termination benefits: (i) an amount (the "Payout Amount") equal to the
sum of the Executive's annual base salary as of the termination date, payable as
follows: 50% of the Payout Amount on the six-month anniversary of the
termination date, followed by 8.3333% of the Payout Amount each month for six
additional months in equal regular monthly installments, in each case less
income taxes and other applicable withholdings, and (ii) the Executive's Fringe
Benefits (as defined below) for 12 months.

          The obligation of the Company to provide "Fringe Benefits" following
any termination that is or is deemed to be without Cause shall mean that the
Executive's participation (including dependent coverage) in the life and health
insurance plans of the Company in effect immediately prior to the termination
shall be continued, or substantially equivalent benefits provided, by the
Company, at a cost to the Executive no greater than his cost at the date of such
termination, for the period in which the Company shall be obligated to pay the
Payout Amount (but not more than 12 months). Notwithstanding the foregoing, if
the Company shall be unable to provide for the continuation of an insurance
benefit (such as life insurance) because such benefit was provided pursuant to
an insurance policy that does not provide for the extension of such insurance
benefit following termination of the employment of the Executive, then the
Executive may purchase insurance providing such insurance benefit and, whether
or not the Executive so elects to purchase insurance, the Company's only
obligation with respect to such insurance benefit shall be to reimburse the
Executive for his premium costs, up to a maximum aggregate amount for all
policies of insurance purchased by the Executive pursuant to this sentence of
$12,000 per annum, prorated for partial years. If the Company is obligated
pursuant to the so-called "COBRA" law to offer the Executive the opportunity for
a temporary extension of health coverage ("continuation coverage"), then the
Executive

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shall elect continuation coverage, and the premium cost of such coverage shall
be borne by the Company and the Executive as provided in the first sentence of
this paragraph. Continuation coverage provided pursuant to COBRA shall terminate
in accordance with COBRA. To the extent that any benefit required to be provided
to the Executive by the Company by reason of a termination for Cause shall be
provided to the Executive by any successor employer, the Company's obligation to
provide that benefit to the Executive shall be correspondingly offset or shall
cease, as the case may be. Except as expressly required by COBRA, in no event
shall the Company have any obligation to provide Fringe Benefits after the
expiration of the 12-month period provided in this Section 2.2.5. The Executive
shall not be entitled to any other expense or benefit following the termination
of his employment for any reason.

          2.2.6 No Other Termination Benefits; Release. The Executive
understands and agrees that the termination payments and benefits described in
Section 2.2 constitute all of the payments and benefits to which he (or his
estate or beneficiary) will be or become entitled to receive in case of
termination of his employment, and that such payments and benefits are in lieu
of any and all other payments and benefits of every kind or description to which
he may be entitled, including, without limitation, the right to receive a bonus
payment or any portion thereof. Any accrued but unpaid vacation compensation
shall be payable upon termination of employment. In addition, the Executive
understands and agrees that the Company's obligation to pay or provide the
termination payments and benefits described herein is conditioned upon and
subject to the execution and non-revocation by the Executive of a form of
release of claims against the Company, the principal terms and conditions of
which shall be as set forth in Exhibit A to this Agreement.

          2.2.7 No Duty to Mitigate; Termination of Benefits. The Executive
shall not be required to mitigate the amount of any compensation payable to him
pursuant to Section 2 hereof, whether by seeking other employment or otherwise,
nor shall any compensation earned by the Executive during the period of
continuance of any payments under Section 2 hereof reduce the amount of
compensation payable under Section 2.

3. COMPENSATION. During the Employment Term, the Company shall pay, in full
payment for all of the Executive's services rendered hereunder, the following
compensation:

     3.1 Base Salary. The Company shall pay the Executive an annual base salary,
less income taxes and other applicable withholdings, of $320,000 in accordance
with the Company's standard payroll installments. The Compensation Committee of
the Board of Directors will review the annual base salary amount as soon as
practicable after the end of each fiscal year of Company to consider whether or
not it should be increased. Such determination shall be in the sole discretion
of the Committee using such criteria as the members of the Committee deem
relevant, including, but not limited to, the performance of the Company and the
Executive.

     3.2 Bonuses.

          3.2.1 Bonuses for Achievement of Goals. While the Executive is
employed by the Company, the Executive will be eligible to receive the bonuses
described in this Section 3.2. With respect to any bonus that is based on
performance during a fiscal period, the Executive must be employed by the
Company on the last day of that fiscal period to qualify for such bonus. The
incentive goals set forth in this Section shall be based upon or derived from
the Company's audited consolidated financial statements prepared in accordance
with generally accepted accounting principles as reported on by the Company's
independent accountants.

          3.2.2 Fiscal Year 2007, 2008 and 2009 Budgeted EBITDA Bonuses. With
respect to the Company's fiscal years ending October 2007, October 2008 and
October 2009, if the Company has actual annual earnings before interest, taxes,
depreciation and amortization ("EBITDA") which, expressed as a percentage of
target annual EBITDA approved in the budget for that fiscal year by the Board of
Directors, are at least 90% of such target annual EBITDA, then the Company shall
pay the Executive an annual bonus as set forth in the following table.

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<TABLE>
<CAPTION>
Actual EBITDA Divided by Target EBITDA        Bonus
--------------------------------------       -------
<S>                                          <C>
less than 90% of target                    - $   -0-
at least 90% but less than 91% of target   -  40,000
at least 91% but less than 92% of target   -  44,000
at least 92% but less than 93% of target   -  48,000
at least 93% but less than 94% of target   -  52,000
at least 94% but less than 95% of target   -  56,000
at least 95% but less than 96% of target   -  60,000
at least 96% but less than 97% of target   -  64,000
at least 97% but less than 98% of target   -  68,000
at least 98% but less than 99% of target   -  72,000
at least 99% but less than 100% of target  -  76,000
at least 100% but less than 102% of target -  80,000
at least 102% but less than 104% of target -  81,600
at least 104% but less than 106% of target -  83,200
at least 106% but less than 108% of target -  84,800
at least 108% but less than 110% of target -  86,400
at least 110% but less than 112% of target -  88,000
at least 112% but less than 114% of target -  89,600
at least 114% but less than 116% of target -  91,200
at least 116% but less than 118% of target -  92,800
at least 118% but less than 120% of target -  94,400
at least 120% of target or greater         -  96,000
</TABLE>

          3.2.3 Time of Bonus Payments. Each bonus required to be paid to the
Executive under this Section 3.2 shall be paid within 75 days after the fiscal
period in which it shall have been earned; provided, however, that before
payment, the Chief Financial Officer of the Company shall have certified in
writing to the Compensation Committee that the conditions to such bonus in
Section 3.2 have been satisfied.

     3.3 Vacation. The Executive shall be entitled to four (4) weeks of vacation
in each 12-month period during the Employment Term, without carryover of unused
vacation time. No more than two (2) weeks may be taken consecutively.

     3.4 Executive Benefit Plans. The Executive shall be entitled to participate
in all plans or programs sponsored by the Company for employees in general,
including without limitation, participation in any group health, medical
reimbursement, or life insurance plans.

     3.5 Expense Allowance. The Company shall reimburse the Executive for all
reasonable and necessary expenses incurred by him from time to time in the
performance of his duties hereunder, against receipts therefor in accordance
with the then effective policies and requirements of the Company.

     3.6 Disability Insurance; Automobile. The Company shall have no obligation
to provide disability insurance to the Executive. The Company shall provide the
Executive with an automobile for use by the Executive during the Executive's
employment with the Company.

4. PROTECTION OF CONFIDENTIAL INFORMATION; NON-COMPETE.

     4.1 Acknowledgements. The Executive acknowledges that:

     (a) The Executive has obtained and, during his employment by the Company,
will obtain secret and confidential information concerning the business of the
Company and its affiliates, including, without limitation, customer lists and
sources of supply, their needs and requirements, the nature and extent of
contracts with them, and related cost, price and sales information.

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     (b) The Company and its affiliates will suffer substantial and irreparable
damage which will be difficult to compute if, during the period of his
employment with the Company or thereafter, the Executive should enter a
competitive business or should divulge secret and confidential information
relating to the business of the Company and its affiliates heretofore or
hereafter acquired by him in the course of his employment with the Company.

     (c) The provisions of this Agreement are reasonable and necessary for the
protection of the business of the Company and its affiliates.

     4.2 Confidentiality. The Executive agrees that he will not at any time,
either during the Employment Term or thereafter, divulge to any person, firm or
corporation any information obtained or learned by him during the course of his
employment with the Company, with regard to the operational, financial, business
or other affairs of the Company and its affiliates, and their respective
officers and directors, including, without limitation, trade secrets, customer
lists, sources of supply, pricing policies, operational methods or technical
processes, except (i) in the course of performing his authorized duties
hereunder, (ii) with the Company's express written consent; (iii) to the extent
that any such information is lawfully in the public domain other than as a
result of the Executive's breach of any of his obligations hereunder; or (iv)
where required to be disclosed by court order, subpoena or other government
process. In the event that the Executive shall be required to make any
disclosure pursuant to the provisions of clause (iv) of the preceding sentence,
the Executive promptly, but in no event more than 48 hours after learning of
such subpoena, court order, or other government process, shall notify the
Company, by personal delivery or by fax, confirmed by mail, to the Company and,
if the Company so elects and at the Company's expense, the Executive shall: (a)
take all reasonably necessary steps requested by the Company to defend against
the enforcement of such subpoena, court order or other government process, and
(b) permit the Company to intervene and participate with counsel of its choice
in any proceeding relating to the enforcement thereof.

     4.3 Return of Property. Upon termination of his employment with the
Company, or at any time the Company may so request, the Executive will promptly
deliver to the Company all Company property, including without limitation all
memoranda, notes, records, reports, manuals, drawings, blueprints, computer and
peripheral software and hardware, files, databases, documentation, procedures,
financial statements, employee manuals, customer and vendor lists and contracts,
and product material or information, and all copies thereof, relating to the
business of the Company and its affiliates, and all other property associated
therewith, which he may then possess or have under this control.

     4.4 Non-Competition. During the Employment Term and for a period equal to
the time during which Executive receives severance payments for benefits
pursuant to Section 2 of this Agreement or for a period of 12 months in the
event the Executive is terminated without entitlement to severance benefits
herein, the Executive shall not, without the prior written permission of the
Company, in the United States, its territories and possessions, directly or
indirectly, (i) enter into the employ of or render any services to any person,
firm or corporation engaged in any Competitive Business (as defined below); (ii)
engage in any Competitive Business for his own account; (iii) become associated
with or interested in any Competitive Business as an individual, partner,
shareholder, creditor, director, officer, principal, agent, employee, trustee,
consultant, advisor or in any other relationship or capacity; (iv) employ or
retain, or have or cause any other person or entity to employ or retain, any
person who was employed or retained by the Company or its affiliates while the
Executive was employed by the Company; or (v) solicit, interfere with, or
endeavor to entice away from the Company or its affiliates any of their
customers or sources of supply. However, nothing in this Agreement shall
preclude the Executive from investing his personal assets in the securities of
any Competitive Business if such securities are traded on a national stock
exchange or in the over-the-counter market and if such investment does not
result in his beneficially owning, at any time, more than 4.9% of the
publicly-traded equity securities of such competitor. "Competitive Business"
shall mean any business or enterprise which (a) designs, sells, manufactures,
markets and/or distributes still or sparkling spring or purified bottled water
products or beverages, or office refreshment products, including coffee, in the
home and office market, or (b) engages in any other business in which Company or
its affiliates is involved at any time during the 12-month period immediately
prior to the termination of the Executive's employment.

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     4.5 Enforcement. If the Executive commits a breach, or threatens to commit
a breach, of any of the provisions of Section 4, the Company shall have the
right and remedy to have the provisions of this Agreement specifically enforced
by any court having jurisdiction over the matter, it being acknowledged and
agreed by the Executive that the services being rendered hereunder to the
Company are of a special, unique and extraordinary character and that any such
breach or threatened breach will cause irreparable injury to the Company and
that money damages will not provide an adequate remedy to the Company. Such
right and remedy shall be in addition to, and not in lieu of, any other rights
and remedies available to the Company under law or equity.

     4.6 Blue Penciling. If any provision of Section 4 is held to be
unenforceable because of the scope, duration or area of its applicability, the
tribunal making such determination shall have the power to modify such scope,
duration or area, or all of them, and such provision or provisions shall then be
applicable in such modified form.

5. REPRESENTATIONS OF EXECUTIVE. The Executive represents and warrants to the
Company that he has had an opportunity to consult his personal counsel and other
advisors in connection with the preparation, execution and delivery of this
Agreement, and that he understands that Company counsel represented the Company
and not the Executive in this matter. The Executive is not a party to or bound
by any agreement, understanding or restriction that would or may be breached by
the Executive's execution and full performance of this Agreement. The Executive
expressly undertakes and agrees that none of his acts or duties hereunder that
will violate any obligations he may have to any other employer (or will impose
on the Company any liability to any other employer) and that he has complied
with all requirements of notice applicable to the termination of any prior
employment before he commenced his employment with the Company. The Executive
further represents and warrants that he has delivered to the Company complete
copies of all employment agreements, understanding and restrictions to which he
has been subject at any time during the last five years.

6. CONSTRUCTION OF THIS AGREEMENT.

     6.1 Choice of Law. This Agreement is to be construed pursuant to the laws
of the State of Delaware, without regard to the laws affecting choice of law.

     6.2 Invalid Agreement Provisions. Should any provision of this Agreement
become legally unenforceable, no other provision of this Agreement shall be
affected, and this Agreement shall continue as if the Agreement had been
executed absent the unenforceable provision.

     6.3 No Other Agreements. This Agreement represents the full agreement
between the Company and the Executive with respect to the subject matter hereof
and the Company and the Executive have made no agreements, representations or
warranties relating to the subject matter of this Agreement that are not set
forth herein. This Agreement supersedes any and all other agreements, oral or
written, that may define the employment relationship between the Executive and
the Company or any affiliate of the Company, and all of such other agreements
are hereby terminated, without liability to any party thereto. Nothing in this
Agreement confers any rights or remedies on any person or entity or than the
parties hereto.

     6.4 Notices. All notices provided for in this Agreement shall be in writing
and shall be deemed to be given when delivered personally to the party to
receive the same, when transmitted by electronic means or when mailed first
class, postage prepaid by certified mail, return receipt requested, addressed to
the party to receive the same at the applicable addresses set forth below or
such other address as the party to receive the same shall have specified by
written notice give in the manner provided for in this Section. All notices
shall be deemed to have been given as of the date of personal delivery,
transmittal or mailing thereof, except that notices to the Company by facsimile
or electronic transmittal that are received after 5:00 p.m., East Coast time,
shall be deemed to have been received at 9:00 a.m. on the next succeeding
business day.

          If to the Executive: Mr. Peter K. Baker, c/o Crystal Rock, 1050
Buckingham Street, Watertown, Connecticut 06795, with a copy to: Brian Keeler,
Esq., Bingham McCutchen LLP, 150

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Federal Street, Boston, Massachusetts 02110.

          If to the Company: Vermont Pure Holdings, Ltd., 1050 Buckingham
Street, Watertown, Connecticut 06795, Attention: Chairman of the Board, with a
copy to: Dean F. Hanley, Esq., Foley Hoag LLP, 155 Seaport Boulevard, Boston,
Massachusetts 02210.

     6.5 Assignment. This Agreement shall be binding upon and inure to the
benefit of the Company's successors and assigns.

     6.6 Disputes and Controversies. The parties hereto agree that in case of
any dispute, controversy or claim arising out of or relating to this Agreement,
other than pursuant to Sections 4 and 6 hereof, the dispute, controversy or
claim shall be determined by arbitration in accordance with the Commercial
Arbitration Rules of the American Arbitration Association. The place of the
arbitration shall be Hartford, Connecticut. Any arbitration award shall be based
upon and accompanied by a written opinion containing findings of fact and
conclusions of law. The determination of the arbitrator(s) shall be conclusive
and binding on the parties hereto, and any judgment upon the award rendered by
the arbitrator(s) may be entered in any court having jurisdiction.

     6.7 Counterparts. This Agreement may be executed by the parties in separate
counterparts, each of which when so executed and delivered will be an original,
but all of which together will constitute one and the same agreement. In
pleading or proving this Agreement, it will not be necessary to produce or
account for more than one such counterpart.

     6.8 Waivers; Amendments. No waiver of any breach or default hereunder will
be valid unless in a writing signed by the waiving party. No failure or other
delay by any party exercising any right, power, or privilege hereunder will be
or operate as a waiver thereof, nor will any single or partial exercise thereof
preclude any other or further exercise thereof or the exercise of any other
right, power, or privilege. No amendment or modification of this Agreement will
be valid or binding unless in a writing signed by both the Executive and the
Company.

     6.9 Relationship to Prior Agreement. This Agreement replaces and supersedes
in its entirety the Employment Agreement between the Company and the Executive
dated as of January 1, 2005 (the "Prior Agreement"). For avoidance of doubt, the
Executive shall be entitled to (i) the appropriate EBITDA bonus (as described in
Section 3.2.2(i) of the Prior Agreement) and the guaranteed bonus (as described
in Section 3.2.3 of the Prior Agreement) that he has earned with respect to the
Company's fiscal year ended October 31, 2006. However, the Executive shall not
be entitled to any business goals bonus (as described in Section 3.2.2(ii) of
the Prior Agreement) with respect to the fiscal quarter ended January 31, 2007
or the fiscal quarter ended April 30, 2007, or any subsequent period.

     IN WITNESS WHEREOF, the parties have executed this Agreement under seal on
May 2, 2007, but as of the date first written above.

                             COMPANY:   VERMONT PURE HOLDINGS, LTD.

                                        By: /s/ Ross S. Rapaport
                                            ------------------------------------
                                        Name: Ross S. Rapaport
                                        Title: Chairman

                             EXECUTIVE: /s/ Peter K. Baker
                                        ----------------------------------------
                                        PETER K. BAKER

<PAGE>

                                    EXHIBIT A

                                Terms of Release

     As a condition to the Company's obligation to pay or provide termination
payments or benefits, the Executive irrevocably and unconditionally releases,
acquits and forever discharges the Company, its affiliated and related
corporations and entities, and each of their predecessors and successors, and
each of their agents, directors, officers, trustees, attorneys, present and
former employees, representatives, and related entities (collectively referred
to as the "Released Entities") from any and all charges, complaints, claims,
liabilities, obligations, promises, agreements, controversies, damages, actions,
causes of action, suits, rights, demands, costs, losses, damages and expenses
(including attorneys' fees and costs actually incurred) arising out of or in
connection with his employment with or termination from the Company, which the
Executive now has, owns or holds, or claims to have, own or hold, or which at
any time heretofore, had owned or held, or claimed to have owned or held, or
which the Executive at any time hereafter may have, own or hold, or claim to
have owned or held against the Released Entities, based upon, arising out of or
in connection with his employment with or termination from the Company up to the
date of this Release, including but not limited to, claims or rights under any
federal, state, or local statutory and/or common law in any way regulating or
affecting the employment relationship, including but not limited to Title VII of
the Civil Rights Act of 1964, the Americans with Disabilities Act, the Age
Discrimination in Employment Act and any other federal, state, local statutory
and/or common law regulating or affecting the employment relationship. The
Executive acknowledges and understands that the termination payment or benefits
to be provided to the Executive constitute a full, fair and complete payment for
the release and waiver of all of the Executive's possible claims arising out of
or in connection with his employment with or termination from the Company.

     The Executive acknowledges that he has been provided at least twenty-one
(21) days to consider whether to sign this Release, that he has been advised to
consult with an attorney of his choosing concerning this Release, and that he
has executed and delivered this Release and waived any claims knowingly and
willingly. The Executive may revoke this Release within seven (7) days after it
is signed, and it shall not become effective or enforceable until such seven (7)
day revocation period has expired.<PAGE>

EXHIBIT 10.2

                              EMPLOYMENT AGREEMENT

     This EMPLOYMENT AGREEMENT (this "Agreement") dated as of January 1, 2007
(the "Effective Date"), is by and between VERMONT PURE HOLDINGS, LTD., a
Delaware corporation (together with any subsidiaries, the "Company"), and JOHN
B. BAKER (the "Executive").

     The Company and the Executive agree as follows:

1. EMPLOYMENT.

     1.1 General. The Company shall employ the Executive, and the Executive
accepts employment, as Executive Vice President of the Company, upon the terms
and conditions described herein. The Executive's employment hereunder will
commence on the Effective Date and will continue for the Employment Term (as
defined in Section 2.1 hereof) unless terminated sooner as herein provided.
During the Employment Term, the Executive shall devote all of his business time,
attention and skills to the business and affairs of the Company, and will not
undertake any commitments that would interfere with or impair his performance of
his duties and responsibilities; it being understood, however, that the
Executive may serve as director of a company or companies that do not compete
with any business of the Company or its subsidiaries, or as a director or
trustee of a charitable organization or organizations, so long as such service
does not interfere with or impair his performance of his duties and
responsibilities to the Company.

     1.2 Duties. The Executive shall at all times render his services at the
direction of the Board of Directors (the "Board of Directors") of the Company
and shall report primarily to the Chief Executive Officer and President of the
Company. His duties generally will include those required for the day to day and
long term planning, development, operation and advancement of the management,
quality and operational areas of the business of the Company and its affiliates.
The Company may assign to the Executive such other executive and administrative
duties for the Company or any affiliate of the Company as may be determined by
the Board of Directors, consistent with the Executive's status as Executive Vice
President. The Executive agrees to diligently use his best efforts to promote
and further the reputation and good name of the Company and perform his services
well and faithfully.

2. TERM, RENEWAL AND TERMINATION.

     2.1 Term; Renewal. Subject to Section 2.2, the Executive's employment by
the Company shall be for three years from the Effective Date, ending at 11:59
p.m., East Coast time, on December 31, 2009; provided, however, that the term of
employment shall be extended automatically for periods of one year commencing on
the third anniversary of the Effective Date and on each subsequent anniversary
thereafter, unless either party gives written notice to the other, in each case
at least 180 days prior to the end of the then current term, of such party's
election not to extend the term of this Agreement. The last day of such term, as
so extended from time to time, is herein referred to as the "Expiration Date"
and the period beginning on the Effective Date and ending on the Expiration Date
is herein referred to as the "Employment Term."

     2.2 Early Termination. Notwithstanding anything to the contrary contained
in this Agreement, the Executive's employment may be terminated prior to the end
of the Employment Term only as set forth in this Section.

          2.2.1 Termination Upon Resignation or Death of Executive. The
Executive's employment shall terminate upon the resignation or death of the
Executive. In case of termination pursuant to this Section 2.2.1, the Company
shall pay to the Executive (or, in case of his death, to his estate or his
beneficiary designated in writing), the base salary earned by the Executive
pursuant to Section 3, prorated through the date of resignation or death.

<PAGE>

          2.2.2 Termination Upon Disability of Executive. The Executive's
employment shall terminate by reason of the disability of the Executive. For
this purpose, "disability" shall mean the Executive's inability, by reason of
accident, illness or other physical or mental disability (determined in good
faith by the Board of Directors with the advice of a qualified and independent
physician), to perform satisfactorily the duties required by his employment
hereunder for any consecutive period of 120 calendar days. In case of
termination pursuant to this Section 2.2.2, the Executive shall continue to
receive his base salary prorated through the time of such termination, less any
amount the Executive receives during such period from any Company-sponsored or
Company-paid source of insurance, disability compensation or government program.

          2.2.3 Termination Upon Mutual Consent. The Executive's employment may
be terminated by the mutual consent of the Company and the Executive on such
terms as they may agree.

          2.2.4 Termination For Cause. The Executive's employment shall
terminate immediately on notice to the Executive upon a good faith finding of
the Board of Directors that the Executive has (i) willfully or repeatedly failed
in any material respect to perform his duties in accordance with the provisions
of this Agreement following 30 days' prior written notice to the Executive and
failure of the Executive to cure such deficiency, (ii) committed a breach of any
provision of Section 4 hereof, (iii) misappropriated assets or perpetrated fraud
against the Company, (iv) been convicted of a crime which constitutes a felony,
or (v) been engaged in the illegal use of controlled or habit forming
substances. The preceding clauses (i)-(v) shall constitute "Cause" for
termination of the Executive hereunder. In the event of termination for Cause
pursuant to this Section 2.2.4, the Company shall pay the Executive his base
salary prorated through the date of termination.

          Notwithstanding any other provision of this Agreement, the Executive
shall not be terminated for Cause unless and until the Executive has had an
opportunity to appear before the Board of Directors to hear and respond to the
allegations of Cause for his termination.

          2.2.5 Termination by Company Without Cause. The Company may terminate
the Executive's employment at any time and for any reason, without Cause, upon
written notice to the Executive. Termination of employment on the Expiration
Date by reason of non-renewal as provided in the first sentence of Section 2.1
shall not be considered a termination of employment without Cause.

          In the event of termination pursuant to this Section 2.2.5, the
Company shall, subject to Section 2.2.7, pay or provide to the Executive the
following termination benefits: (i) an amount (the "Payout Amount") equal to the
sum of the Executive's annual base salary as of the termination date, payable as
follows: 50% of the Payout Amount on the six-month anniversary of the
termination date, followed by 8.3333% of the Payout Amount each month for six
additional months in equal regular monthly installments, in each case less
income taxes and other applicable withholdings, and (ii) the Executive's Fringe
Benefits (as defined below) for 12 months.

          The obligation of the Company to provide "Fringe Benefits" following
any termination that is or is deemed to be without Cause shall mean that the
Executive's participation (including dependent coverage) in the life and health
insurance plans of the Company in effect immediately prior to the termination
shall be continued, or substantially equivalent benefits provided, by the
Company, at a cost to the Executive no greater than his cost at the date of such
termination, for the period in which the Company shall be obligated to pay the
Payout Amount (but not more than 12 months). Notwithstanding the foregoing, if
the Company shall be unable to provide for the continuation of an insurance
benefit (such as life insurance) because such benefit was provided pursuant to
an insurance policy that does not provide for the extension of such insurance
benefit following termination of the employment of the Executive, then the
Executive may purchase insurance providing such insurance benefit and, whether
or not the Executive so elects to purchase insurance, the Company's only
obligation with respect to such insurance benefit shall be to reimburse the
Executive for his premium costs, up to a maximum aggregate amount for all
policies of insurance purchased by the Executive pursuant to this sentence of
$12,000 per annum, prorated for partial years. If the Company is obligated
pursuant to the so-called "COBRA" law to offer the Executive the opportunity for
a temporary extension of health coverage ("continuation coverage"), then the
Executive

<PAGE>

shall elect continuation coverage, and the premium cost of such coverage shall
be borne by the Company and the Executive as provided in the first sentence of
this paragraph. Continuation coverage provided pursuant to COBRA shall terminate
in accordance with COBRA. To the extent that any benefit required to be provided
to the Executive by the Company by reason of a termination for Cause shall be
provided to the Executive by any successor employer, the Company's obligation to
provide that benefit to the Executive shall be correspondingly offset or shall
cease, as the case may be. Except as expressly required by COBRA, in no event
shall the Company have any obligation to provide Fringe Benefits after the
expiration of the 12-month period provided in this Section 2.2.5. The Executive
shall not be entitled to any other expense or benefit following the termination
of his employment for any reason.

          2.2.6 No Other Termination Benefits; Release. The Executive
understands and agrees that the termination payments and benefits described in
Section 2.2 constitute all of the payments and benefits to which he (or his
estate or beneficiary) will be or become entitled to receive in case of
termination of his employment, and that such payments and benefits are in lieu
of any and all other payments and benefits of every kind or description to which
he may be entitled, including, without limitation, the right to receive a bonus
payment or any portion thereof. Any accrued but unpaid vacation compensation
shall be payable upon termination of employment. In addition, the Executive
understands and agrees that the Company's obligation to pay or provide the
termination payments and benefits described herein is conditioned upon and
subject to the execution and non-revocation by the Executive of a form of
release of claims against the Company, the principal terms and conditions of
which shall be as set forth in Exhibit A to this Agreement.

          2.2.7 No Duty to Mitigate; Termination of Benefits. The Executive
shall not be required to mitigate the amount of any compensation payable to him
pursuant to Section 2 hereof, whether by seeking other employment or otherwise,
nor shall any compensation earned by the Executive during the period of
continuance of any payments under Section 2 hereof reduce the amount of
compensation payable under Section 2.

3. COMPENSATION. During the Employment Term, the Company shall pay, in full
payment for all of the Executive's services rendered hereunder, the following
compensation:

     3.1 Base Salary. The Company shall pay the Executive an annual base salary,
less income taxes and other applicable withholdings, of $320,000 in accordance
with the Company's standard payroll installments. The Compensation Committee of
the Board of Directors will review the annual base salary amount as soon as
practicable after the end of each fiscal year of Company to consider whether or
not it should be increased. Such determination shall be in the sole discretion
of the Committee using such criteria as the members of the Committee deem
relevant, including, but not limited to, the performance of the Company and the
Executive.

     3.2 Bonuses.

          3.2.1 Bonuses for Achievement of Goals. While the Executive is
employed by the Company, the Executive will be eligible to receive the bonuses
described in this Section 3.2. With respect to any bonus that is based on
performance during a fiscal period, the Executive must be employed by the
Company on the last day of that fiscal period to qualify for such bonus. The
incentive goals set forth in this Section shall be based upon or derived from
the Company's audited consolidated financial statements prepared in accordance
with generally accepted accounting principles as reported on by the Company's
independent accountants.

          3.2.2 Fiscal Year 2007, 2008 and 2009 Budgeted EBITDA Bonuses. With
respect to the Company's fiscal years ending October 2007, October 2008 and
October 2009, if the Company has actual annual earnings before interest, taxes,
depreciation and amortization ("EBITDA") which, expressed as a percentage of
target annual EBITDA approved in the budget for that fiscal year by the Board of
Directors, are at least 90% of such target annual EBITDA, then the Company shall
pay the Executive an annual bonus as set forth in the following table.

<PAGE>

<TABLE>
<CAPTION>
Actual EBITDA Divided by Target EBITDA        Bonus
--------------------------------------       -------
<S>                                          <C>
less than 90% of target                    - $   -0-
at least 90% but less than 91% of target   -  40,000
at least 91% but less than 92% of target   -  44,000
at least 92% but less than 93% of target   -  48,000
at least 93% but less than 94% of target   -  52,000
at least 94% but less than 95% of target   -  56,000
at least 95% but less than 96% of target   -  60,000
at least 96% but less than 97% of target   -  64,000
at least 97% but less than 98% of target   -  68,000
at least 98% but less than 99% of target   -  72,000
at least 99% but less than 100% of target  -  76,000
at least 100% but less than 102% of target -  80,000
at least 102% but less than 104% of target -  81,600
at least 104% but less than 106% of target -  83,200
at least 106% but less than 108% of target -  84,800
at least 108% but less than 110% of target -  86,400
at least 110% but less than 112% of target -  88,000
at least 112% but less than 114% of target -  89,600
at least 114% but less than 116% of target -  91,200
at least 116% but less than 118% of target -  92,800
at least 118% but less than 120% of target -  94,400
at least 120% of target or greater         -  96,000
</TABLE>

          3.2.3 Time of Bonus Payments. Each bonus required to be paid to the
Executive under this Section 3.2 shall be paid within 75 days after the fiscal
period in which it shall have been earned; provided, however, that before
payment, the Chief Financial Officer of the Company shall have certified in
writing to the Compensation Committee that the conditions to such bonus in
Section 3.2 have been satisfied.

     3.3 Vacation. The Executive shall be entitled to four (4) weeks of vacation
in each 12-month period during the Employment Term, without carryover of unused
vacation time. No more than two (2) weeks may be taken consecutively.

     3.4 Executive Benefit Plans. The Executive shall be entitled to participate
in all plans or programs sponsored by the Company for employees in general,
including without limitation, participation in any group health, medical
reimbursement, or life insurance plans.

     3.5 Expense Allowance. The Company shall reimburse the Executive for all
reasonable and necessary expenses incurred by him from time to time in the
performance of his duties hereunder, against receipts therefor in accordance
with the then effective policies and requirements of the Company.

     3.6 Disability Insurance; Automobile. The Company shall have no obligation
to provide disability insurance to the Executive. The Company shall provide the
Executive with an automobile for use by the Executive during the Executive's
employment with the Company.

4. PROTECTION OF CONFIDENTIAL INFORMATION; NON-COMPETE.

     4.1 Acknowledgements. The Executive acknowledges that:

     (a) The Executive has obtained and, during his employment by the Company,
will obtain secret and confidential information concerning the business of the
Company and its affiliates, including, without limitation, customer lists and
sources of supply, their needs and requirements, the nature and extent of
contracts with them, and related cost, price and sales information.

<PAGE>

     (b) The Company and its affiliates will suffer substantial and irreparable
damage which will be difficult to compute if, during the period of his
employment with the Company or thereafter, the Executive should enter a
competitive business or should divulge secret and confidential information
relating to the business of the Company and its affiliates heretofore or
hereafter acquired by him in the course of his employment with the Company.

     (c) The provisions of this Agreement are reasonable and necessary for the
protection of the business of the Company and its affiliates.

     4.2 Confidentiality. The Executive agrees that he will not at any time,
either during the Employment Term or thereafter, divulge to any person, firm or
corporation any information obtained or learned by him during the course of his
employment with the Company, with regard to the operational, financial, business
or other affairs of the Company and its affiliates, and their respective
officers and directors, including, without limitation, trade secrets, customer
lists, sources of supply, pricing policies, operational methods or technical
processes, except (i) in the course of performing his authorized duties
hereunder, (ii) with the Company's express written consent; (iii) to the extent
that any such information is lawfully in the public domain other than as a
result of the Executive's breach of any of his obligations hereunder; or (iv)
where required to be disclosed by court order, subpoena or other government
process. In the event that the Executive shall be required to make any
disclosure pursuant to the provisions of clause (iv) of the preceding sentence,
the Executive promptly, but in no event more than 48 hours after learning of
such subpoena, court order, or other government process, shall notify the
Company, by personal delivery or by fax, confirmed by mail, to the Company and,
if the Company so elects and at the Company's expense, the Executive shall: (a)
take all reasonably necessary steps requested by the Company to defend against
the enforcement of such subpoena, court order or other government process, and
(b) permit the Company to intervene and participate with counsel of its choice
in any proceeding relating to the enforcement thereof.

     4.3 Return of Property. Upon termination of his employment with the
Company, or at any time the Company may so request, the Executive will promptly
deliver to the Company all Company property, including without limitation all
memoranda, notes, records, reports, manuals, drawings, blueprints, computer and
peripheral software and hardware, files, databases, documentation, procedures,
financial statements, employee manuals, customer and vendor lists and contracts,
and product material or information, and all copies thereof, relating to the
business of the Company and its affiliates, and all other property associated
therewith, which he may then possess or have under this control.

     4.4 Non-Competition. During the Employment Term and for a period equal to
the time during which Executive receives severance payments for benefits
pursuant to Section 2 of this Agreement or for a period of 12 months in the
event the Executive is terminated without entitlement to severance benefits
herein, the Executive shall not, without the prior written permission of the
Company, in the United States, its territories and possessions, directly or
indirectly, (i) enter into the employ of or render any services to any person,
firm or corporation engaged in any Competitive Business (as defined below); (ii)
engage in any Competitive Business for his own account; (iii) become associated
with or interested in any Competitive Business as an individual, partner,
shareholder, creditor, director, officer, principal, agent, employee, trustee,
consultant, advisor or in any other relationship or capacity; (iv) employ or
retain, or have or cause any other person or entity to employ or retain, any
person who was employed or retained by the Company or its affiliates while the
Executive was employed by the Company; or (v) solicit, interfere with, or
endeavor to entice away from the Company or its affiliates any of their
customers or sources of supply. However, nothing in this Agreement shall
preclude the Executive from investing his personal assets in the securities of
any Competitive Business if such securities are traded on a national stock
exchange or in the over-the-counter market and if such investment does not
result in his beneficially owning, at any time, more than 4.9% of the
publicly-traded equity securities of such competitor. "Competitive Business"
shall mean any business or enterprise which (a) designs, sells, manufactures,
markets and/or distributes still or sparkling spring or purified bottled water
products or beverages, or office refreshment products, including coffee, in the
home and office market, or (b) engages in any other business in which Company or
its affiliates is involved at any time during the 12-month period immediately
prior to the termination of the Executive's employment.

<PAGE>

     4.5 Enforcement. If the Executive commits a breach, or threatens to commit
a breach, of any of the provisions of Section 4, the Company shall have the
right and remedy to have the provisions of this Agreement specifically enforced
by any court having jurisdiction over the matter, it being acknowledged and
agreed by the Executive that the services being rendered hereunder to the
Company are of a special, unique and extraordinary character and that any such
breach or threatened breach will cause irreparable injury to the Company and
that money damages will not provide an adequate remedy to the Company. Such
right and remedy shall be in addition to, and not in lieu of, any other rights
and remedies available to the Company under law or equity.

     4.6 Blue Penciling. If any provision of Section 4 is held to be
unenforceable because of the scope, duration or area of its applicability, the
tribunal making such determination shall have the power to modify such scope,
duration or area, or all of them, and such provision or provisions shall then be
applicable in such modified form.

5. REPRESENTATIONS OF EXECUTIVE. The Executive represents and warrants to the
Company that he has had an opportunity to consult his personal counsel and other
advisors in connection with the preparation, execution and delivery of this
Agreement, and that he understands that Company counsel represented the Company
and not the Executive in this matter. The Executive is not a party to or bound
by any agreement, understanding or restriction that would or may be breached by
the Executive's execution and full performance of this Agreement. The Executive
expressly undertakes and agrees that none of his acts or duties hereunder that
will violate any obligations he may have to any other employer (or will impose
on the Company any liability to any other employer) and that he has complied
with all requirements of notice applicable to the termination of any prior
employment before he commenced his employment with the Company. The Executive
further represents and warrants that he has delivered to the Company complete
copies of all employment agreements, understanding and restrictions to which he
has been subject at any time during the last five years.

6. CONSTRUCTION OF THIS AGREEMENT.

     6.1 Choice of Law. This Agreement is to be construed pursuant to the laws
of the State of Delaware, without regard to the laws affecting choice of law.

     6.2 Invalid Agreement Provisions. Should any provision of this Agreement
become legally unenforceable, no other provision of this Agreement shall be
affected, and this Agreement shall continue as if the Agreement had been
executed absent the unenforceable provision.

     6.3 No Other Agreements. This Agreement represents the full agreement
between the Company and the Executive with respect to the subject matter hereof
and the Company and the Executive have made no agreements, representations or
warranties relating to the subject matter of this Agreement that are not set
forth herein. This Agreement supersedes any and all other agreements, oral or
written, that may define the employment relationship between the Executive and
the Company or any affiliate of the Company, and all of such other agreements
are hereby terminated, without liability to any party thereto. Nothing in this
Agreement confers any rights or remedies on any person or entity or than the
parties hereto.

     6.4 Notices. All notices provided for in this Agreement shall be in writing
and shall be deemed to be given when delivered personally to the party to
receive the same, when transmitted by electronic means or when mailed first
class, postage prepaid by certified mail, return receipt requested, addressed to
the party to receive the same at the applicable addresses set forth below or
such other address as the party to receive the same shall have specified by
written notice give in the manner provided for in this Section. All notices
shall be deemed to have been given as of the date of personal delivery,
transmittal or mailing thereof, except that notices to the Company by facsimile
or electronic transmittal that are received after 5:00 p.m., East Coast time,
shall be deemed to have been received at 9:00 a.m. on the next succeeding
business day.

          If to the Executive: Mr. John B. Baker, c/o Crystal Rock, 1050
Buckingham Street, Watertown, Connecticut 06795, with a copy to: Brian Keeler,
Esq., Bingham McCutchen LLP, 150

<PAGE>

Federal Street, Boston, Massachusetts 02110.

          If to the Company: Vermont Pure Holdings, Ltd., 1050 Buckingham
Street, Watertown, Connecticut 06795, Attention: Chairman of the Board, with a
copy to: Dean F. Hanley, Esq., Foley Hoag LLP, 155 Seaport Boulevard, Boston,
Massachusetts 02210.

     6.5 Assignment. This Agreement shall be binding upon and inure to the
benefit of the Company's successors and assigns.

     6.6 Disputes and Controversies. The parties hereto agree that in case of
any dispute, controversy or claim arising out of or relating to this Agreement,
other than pursuant to Sections 4 and 6 hereof, the dispute, controversy or
claim shall be determined by arbitration in accordance with the Commercial
Arbitration Rules of the American Arbitration Association. The place of the
arbitration shall be Hartford, Connecticut. Any arbitration award shall be based
upon and accompanied by a written opinion containing findings of fact and
conclusions of law. The determination of the arbitrator(s) shall be conclusive
and binding on the parties hereto, and any judgment upon the award rendered by
the arbitrator(s) may be entered in any court having jurisdiction.

     6.7 Counterparts. This Agreement may be executed by the parties in separate
counterparts, each of which when so executed and delivered will be an original,
but all of which together will constitute one and the same agreement. In
pleading or proving this Agreement, it will not be necessary to produce or
account for more than one such counterpart.

     6.8 Waivers; Amendments. No waiver of any breach or default hereunder will
be valid unless in a writing signed by the waiving party. No failure or other
delay by any party exercising any right, power, or privilege hereunder will be
or operate as a waiver thereof, nor will any single or partial exercise thereof
preclude any other or further exercise thereof or the exercise of any other
right, power, or privilege. No amendment or modification of this Agreement will
be valid or binding unless in a writing signed by both the Executive and the
Company.

     6.9 Relationship to Prior Agreement. This Agreement replaces and supersedes
in its entirety the Employment Agreement between the Company and the Executive
dated as of January 1, 2005 (the "Prior Agreement"). For avoidance of doubt, the
Executive shall be entitled to (i) the appropriate EBITDA bonus (as described in
Section 3.2.2(i) of the Prior Agreement) and the guaranteed bonus (as described
in Section 3.2.3 of the Prior Agreement) that he has earned with respect to the
Company's fiscal year ended October 31, 2006. However, the Executive shall not
be entitled to any business goals bonus (as described in Section 3.2.2(ii) of
the Prior Agreement) with respect to the fiscal quarter ended January 31, 2007
or the fiscal quarter ended April 30, 2007, or any subsequent period.

     IN WITNESS WHEREOF, the parties have executed this Agreement under seal on
May 2, 2007, but as of the date first written above.

                             COMPANY:   VERMONT PURE HOLDINGS, LTD.

                                        By: /s/ Peter K. Baker
                                            ------------------------------------
                                        Name: Peter K. Baker
                                        Title: Chief Executive Officer

                             EXECUTIVE: /s/ John B. Baker
                                        ----------------------------------------
                                        JOHN B. BAKER

<PAGE>

                                    EXHIBIT A

                                Terms of Release

     As a condition to the Company's obligation to pay or provide termination
payments or benefits, the Executive irrevocably and unconditionally releases,
acquits and forever discharges the Company, its affiliated and related
corporations and entities, and each of their predecessors and successors, and
each of their agents, directors, officers, trustees, attorneys, present and
former employees, representatives, and related entities (collectively referred
to as the "Released Entities") from any and all charges, complaints, claims,
liabilities, obligations, promises, agreements, controversies, damages, actions,
causes of action, suits, rights, demands, costs, losses, damages and expenses
(including attorneys' fees and costs actually incurred) arising out of or in
connection with his employment with or termination from the Company, which the
Executive now has, owns or holds, or claims to have, own or hold, or which at
any time heretofore, had owned or held, or claimed to have owned or held, or
which the Executive at any time hereafter may have, own or hold, or claim to
have owned or held against the Released Entities, based upon, arising out of or
in connection with his employment with or termination from the Company up to the
date of this Release, including but not limited to, claims or rights under any
federal, state, or local statutory and/or common law in any way regulating or
affecting the employment relationship, including but not limited to Title VII of
the Civil Rights Act of 1964, the Americans with Disabilities Act, the Age
Discrimination in Employment Act and any other federal, state, local statutory
and/or common law regulating or affecting the employment relationship. The
Executive acknowledges and understands that the termination payment or benefits
to be provided to the Executive constitute a full, fair and complete payment for
the release and waiver of all of the Executive's possible claims arising out of
or in connection with his employment with or termination from the Company.

     The Executive acknowledges that he has been provided at least twenty-one
(21) days to consider whether to sign this Release, that he has been advised to
consult with an attorney of his choosing concerning this Release, and that he
has executed and delivered this Release and waived any claims knowingly and
willingly. The Executive may revoke this Release within seven (7) days after it
is signed, and it shall not become effective or enforceable until such seven (7)
day revocation period has expired.

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