Document:

Exhibit

	
					
	 
	 
	 
	 
	Exhibit 10.11

	***** Confidential treatment has been requested for portions of this exhibit. The copy filed herewith omits the information subject to the confidentiality request. Omissions are designated as [*****]. A complete version of this exhibit has been filed separately with the Securities and Exchange Commission.

FIRST AMENDMENT TO
SHOP YOUR WAY RETAIL ESTABLISHMENT AGREEMENT

THIS FIRST AMENDMENT ("First Amendment") is effective as of  October  31, 2014 (the "Amendment Effective Date"), and modifies and amends that certain Shop Your Way Retail Establishment Agreement dated as of April 4, 2014 (the "Agreement") by and between Sears Holdings Management Corporation ("SHMC") and Lands' End, Inc. ("LE").

NOW, THEREFORE, for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, SHMC and LE (individually or collectively referred to as
		
	•
	the "Party" or "Parties") agree as follows: 

		
	1.
	Surprise Points Fees. The Parties hereby agree to amend the Agreement by substituting

the following for Section B of Exhibit  2:

"B. Surprise Points Fee. The Surprise Points Fee will be [*****] for every thousand (1,000) Surprise Points redeemed in LE Formats; provided that, from November 2, 2014 until May 2, 2015, the Surprise Points Fee shall be [*****] for every thousand (1,000) Surprised Points redeemed in LE Formats. SHMC, in its sole discretion, shall thereafter have the right (but no obligation) to reduce the Surprise Points Fee during the remainder of the term."

2.  Effective Date of Fees.  Notwithstanding the Effective Date of the Agreement, the Parties hereby acknowledge and agree that the Points Issuance and Redemption Fees described
in Exhibit 2 of the Agreement went into effect as of February 1, 2014.

3.Definitions. Capitalized terms used herein that are not otherwise defined shall have the meanings given to them in the Agreement.    

		
	4.
	Interpretation. Except as expressly amended herein; the Agreement shall continue in full force and effect, in accordance with its terms, without any waiver, amendment or other modification of any provision thereof. In the event of a conflict between any term or condition of the Agreement and this First Amendment, this First Amendment shall govern.

IN WITNESS WHEREOF, the parties hereto have executed this First Amendment as of the Effective Date.
	
						
	SEARS HOLDINGS MANAGEMENT
	 
	LANDS' END, INC.
	 

	CORPORATION:
	 
	 
	 

	 
	 
	 
	 
	 
	 

	By:
	/s/ Michael Anderson
	 
	By:
	/s/ Michael A. Holahan
	 

	Name:
	Michael Anderson
	 
	Name:
	Michael A. Holahan
	 

	Title:
	VP, SYW
	 
	Title:
	Vice President Marketing
	 

    

[*****] Confidential Information has been omitted and filed separately with the Securities and Exchange Commission.  Confidential treatment has been requested with respect to this omitted information.

1Exhibit

	
					
	 
	 
	 
	 
	Exhibit 10.12

	***** Confidential treatment has been requested for portions of this exhibit. The copy filed herewith omits the information subject to the confidentiality request. Omissions are designated as [*****]. A complete version of this exhibit has been filed separately with the Securities and Exchange Commission.

AMENDMENT 2
TO THE
SHOP YOUR WAY RETAIL ESTABLISHMENT AGREEMENT
BETWEEN
LANDS’ END, INC.
AND
SEARS HOLDINGS MANAGMENT CORPORATION

AND 

EXTENSION TO SURPRISE POINT FEE REDUCTION

This Amendment 2 (this “Amendment”) to the Shop Your Way Retail Establishment Agreement (described below) and Extension (this “Extension”, and together with this Amendment, this “Amendment and Extension”) is made and effective as of April 4, 2017 (the “Effective Date”) by and between Lands’ End, Inc., (“LE”) and Sears Holdings Management Corporation (“SHMC”).  Capitalized terms not otherwise defined herein shall have the meaning ascribed thereto in the Shop Your Way Retail Establishment Agreement.

RECITALS

A.    LE and SHMC are parties to that certain Shop Your Way Retail Establishment Agreement effective as of April 4, 2014 (the “Agreement”), which was amended on October 31, 2014 pursuant to that certain “First Amendment to Shop Your Way Retail Establishment Agreement” pursuant to which an “Extension of Surprise Point Fee Reduction” letter confirmation dated February 3, 2015 was issued by SHMC.

B.    The Parties desire to amend the Agreement and extend the Extension of Surprise Point Fee Reduction as set forth herein.

In consideration of the mutual covenants and promises herein and other good and valuable consideration, the receipt and sufficiency of which each Party hereby acknowledges, the Parties agree as follows:

I.    AMENDMENT

		
	1.
	Amendment to Term.  Effective April 4, 2017, Section 2 of the Agreement is replaced in its entirety with the following:

“The term of this Agreement (the “Term”) will begin immediately following the “Effective Time” specified in the Separation and Distribution Agreement (the “Separation Agreement”) to be executed and delivered by LE and Sears Holdings Corporation (“SHLD”) (the date on which the Effective Time occurs, the “Effective Date”) and will end, unless terminated earlier, on May 2, 2017.  The day that becomes the Effective Date will be inserted in the recitals once the Effective Date has occurred.”
 
		
	2.
	Confirmation of Agreement.  Except as specifically amended herein, the terms and conditions of the Agreement are confirmed as originally written shall remain in full force and effect.  This Amendment supersedes all oral negotiations and prior and contemporaneous writings with respect to the subject matter hereof and is intended by the Parties as the final expression of the agreement with respect to the terms and conditions set forth herein and as the complete and exclusive statement of the terms agreed to by the Parties.  If there is any conflict between the terms, conditions and provisions of this Amendment and those of any other agreement or instrument, the terms, conditions and provisions of this Amendment shall prevail.   This Amendment may be executed in counterparts, 

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each of which shall be deemed to be an original, but all of which taken together shall constitute one and the same agreement.  Delivery of an executed counterpart of this Amendment by facsimile or electronic mail shall be equally effective as delivery of an original executed counterpart of this Amendment.

II.    EXTENSION

1.    SHMC agrees to maintain the current Surprise Point Fee level under the Agreement of [*****] per 1,000 Surprise Points redeemed in LE Formats until May 2, 2017.

IN WITNESS WHEREOF, the Parties have caused their respective duly authorized representatives to execute this Amendment and Extension effective as of the Effective Date.

	
		
	LANDS’ END, INC.

By (sign):  /s/Michael A. Holahan

Title:  SVP, Multichannel Marketing

Date:  April 19, 2017

	SEARS HOLDINGS MANAGEMENT CORPORATION

By (sign):  /s/Eric Jaffe

Title:  SVP, Shop Your Way

Date:  April 18, 2017

[*****] Confidential Information has been omitted and filed separately with the Securities and Exchange Commission.  Confidential treatment has been requested with respect to this omitted information.

2Exhibit

	
					
	 
	 
	 
	 
	Exhibit 10.13

	***** Confidential treatment has been requested for portions of this exhibit. The copy filed herewith omits the information subject to the confidentiality request. Omissions are designated as [*****]. A complete version of this exhibit has been filed separately with the Securities and Exchange Commission.

AMENDMENT 3
TO THE
SHOP YOUR WAY RETAIL ESTABLISHMENT AGREEMENT
BETWEEN
LANDS’ END, INC.
AND
SEARS HOLDINGS MANAGMENT CORPORATION

AND 

EXTENSION TO SURPRISE POINT FEE REDUCTION

This Amendment 3 (this “Amendment”) to the Shop Your Way Retail Establishment Agreement (described below) and Extension (this “Extension”, and together with this Amendment, this “Amendment and Extension”) is made and effective as of May 2, 2017 (the “Effective Date”) by and between Lands’ End, Inc., (“LE”) and Sears Holdings Management Corporation (“SHMC”).  Capitalized terms not otherwise defined herein shall have the meaning ascribed thereto in the Shop Your Way Retail Establishment Agreement.

RECITALS

A.    LE and SHMC are parties to that certain Shop Your Way Retail Establishment Agreement effective as of April 4, 2014, which was amended on October 31, 2014 pursuant to that certain “First Amendment to Shop Your Way Retail Establishment Agreement” (pursuant to which an “Extension of Surprise Point Fee Reduction” letter confirmation dated February 3, 2015 was issued by SHMC), and amended again on April 4, 2017 pursuant to that certain “Amendment 2 to the You’re your Way Retail Establishment Agreement” (collectively, the “Agreement”).

B.    The Parties desire to amend the Agreement and extend the Extension of Surprise Point Fee Reduction as set forth herein.

In consideration of the mutual covenants and promises herein and other good and valuable consideration, the receipt and sufficiency of which each Party hereby acknowledges, the Parties agree as follows:

I.    AMENDMENT

		
	1.
	Amendment to Term.  Effective May 2, 2017, Section 2 of the Agreement is replaced in its entirety with the following:

“The term of this Agreement (the “Term”) will begin immediately following the “Effective Time” specified in the Separation and Distribution Agreement (the “Separation Agreement”) to be executed and delivered by LE and Sears Holdings Corporation (“SHLD”) (the date on which the Effective Time occurs, the “Effective Date”) and will end, unless terminated earlier, on June 5, 2017.  The day that becomes the Effective Date will be inserted in the recitals once the Effective Date has occurred.”

1

 
		
	2.
	Confirmation of Agreement.  Except as specifically amended herein, the terms and conditions of the Agreement are confirmed as originally written shall remain in full force and effect.  This Amendment supersedes all oral negotiations and prior and contemporaneous writings with respect to the subject matter hereof and is intended by the Parties as the final expression of the agreement with respect to the terms and conditions set forth herein and as the complete and exclusive statement of the terms agreed to by the Parties.  If there is any conflict between the terms, conditions and provisions of this Amendment and those of any other agreement or instrument, the terms, conditions and provisions of this Amendment shall prevail.   This Amendment may be executed in counterparts, each of which shall be deemed to be an original, but all of which taken together shall constitute one and the same agreement.  Delivery of an executed counterpart of this Amendment by facsimile or electronic mail shall be equally effective as delivery of an original executed counterpart of this Amendment.

II.    EXTENSION

1.    SHMC agrees to maintain the current Surprise Point Fee level under the Agreement of [*****] per 1,000 Surprise Points redeemed in LE Formats until June 5, 2017.

IN WITNESS WHEREOF, the Parties have caused their respective duly authorized representatives to execute this Amendment and Extension effective as of the Effective Date.

	
		
	LANDS’ END, INC.

By (sign):  /s/Michael A. Holahan

Title:  SVP, Multichannel Marketing

Date:  May 24, 2017

	SEARS HOLDINGS MANAGEMENT CORPORATION

By (sign):  /s/Eric Jaffe

Title:  SVP, Shop Your Way

Date:  May 2, 2017

[*****] Confidential Information has been omitted and filed separately with the Securities and Exchange Commission.  Confidential treatment has been requested with respect to this omitted information.

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