Document:

EX-4.10

 Exhibit 4.10 
  

	 	•	 	 Exclusive Technology Consulting and Services Agreement / Exclusive Business Cooperation Agreement (the
“Exclusive Services Agreement”) 

 Parties: 

 

	 	(1)	 An applicable PRC Subsidiary; and 

 

	 	(2)	 an applicable Consolidated Entity. 

Key Terms: 
  

	 	(1)	 During the term of the Exclusive Services Agreement, the PRC Subsidiary shall, as the exclusive technology
consulting and services provider of the Consolidated Entity, provide the exclusive technology consulting and services, among other things, the maintenance of servers, software development and upgrade, design of advertisements, and e-commerce technical services, etc.. 

 The Consolidated Entity agrees to accept the
exclusive technology consulting and services provided by the PRC Subsidiary and further agrees that, during the term of such agreement, without the prior written consent of the PRC Subsidiary, it shall not, (i) accept any similar technology
consulting and services provided by any third party, or (ii) enter into cooperation relationship with any third party with respect to the services provided under such agreement. Under the Exclusive Services Agreements regarding several
Consolidated Entities, the PRC Subsidiary has additional right to designate a third-party to provide such technology consulting and services. 
  

	 	(2)	 Both parties agree to calculate and pay the fees for exclusive technology consulting and services (the
“Fee”) in accordance with the Exclusive Services Agreement. Under the Exclusive Services Agreements entered into by and between several PRC Subsidiaries and their corresponding Consolidated Entities, the PRC Subsidiary is
entitled to adjust and amend the method of calculation and payment from time to time at its sole discretion without the consent of the Consolidated Entity. In addition, the Consolidated Entity’s shareholder(s) shall pledge the equity interests
of the Consolidated Entity in favor of the PRC Subsidiary for securing the payment of the Fees under such agreement. 

  

	 	(3)	 The PRC Subsidiary shall be the sole owner of any intellectual property obtained through the research and
development by the PRC Subsidiary and any derivative rights arising from the performance of this Agreement or any other agreement reached by both parties, including, but not limited to, patent application rights, copyrights or other intellectual
property rights of the software, technical documents and materials and the right to license or transfer such intellectual properties, etc. During the term of the Exclusive Services Agreement, if the Consolidated Entity needs to use the PRC
Subsidiary’s software program, system or other intellectual properties, both parties shall sign a separate agreement to specify the scope, method and fee of such license. 

  
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	 	(4)	 Under some Exclusive Services Agreements, the agreement will be in effect for an unlimited term until the term
of business of one party expires and extension is denied by the relevant approval authorities. For other Exclusive Services Agreements, the agreement will be in effect for a long period of time, such as 10 years or 20 years, and will be extended at
the sole discretion of the PRC Subsidiary. 

  
 2EX-4.11

 Exhibit 4.11 
  

	 	•	 	 Operation Agreement  

Parties: 
  

	 	(1)	 An applicable PRC Subsidiary; 

 

	 	(2)	 an applicable Consolidated Entity; and 

 

	 	(3)	 each shareholder(s) of such Consolidated Entity (each a “Nominee Shareholder”).

 Key Terms: 
  

	 	(1)	 Subject to compliance with the relevant provisions under the Operation Agreement by the Consolidated Entity,
the PRC Subsidiary agrees, to be a guarantor of the Consolidated Entity in relation to the Consolidated Entity’s due performance of its obligations under the contracts, agreements or transactions entered into between such Consolidated Entity
and any third party in connection with the Consolidated Entity’s business and operations. As counter-guarantee, the Consolidated Entity agrees to pledge all the accounts receivable generated in its operations and mortgage all of its assets in
favor of the PRC Subsidiary. In furtherance of the aforesaid guarantee arrangement, the PRC Subsidiary may, to the extent as necessary, enter into a written guarantee contract with the creditor of the Consolidated Entity to specify the surety
obligation of the PRC Subsidiary. The Consolidated Entity and the Nominee Shareholder(s) shall take all necessary actions to carry out the counter-guarantee arrangement with the PRC Subsidiary, including, but not limited to, executing the relevant
documents and filing the relevant registrations. 

  

	 	(2)	 In consideration of the requirements of item (1) above and to ensure the performance of the various
business agreements between the PRC Subsidiary and the Consolidated Entity and the payment by the Consolidated Entity of the amounts payable to the PRC Subsidiary thereunder, the Consolidated Entity and the Nominee Shareholder(s) jointly and
severally agree that, without the PRC Subsidiary’s prior written consent, the Consolidated Entity shall not engage in any transaction that may materially affect its assets, liabilities, rights or operations (except that the Consolidated Entity
may, in the ordinary course of its business, enter into business contracts or agreements, sell or purchase assets and create liens in favor of relevant counter parties as required by law.), including, but not limited to, the following:

  

	 	(i)	 To borrow money from any third party or assume any debt; 

 

	 	(ii)	 To sell to or acquire from any third party any asset or rights, including, but not limited to, any intellectual
property rights; 

  

	 	(iii)	 To provide guarantee for any third party with its assets or intellectual property rights as collaterals; or

  
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	 	(iv)	 To assign to any third party its business contracts. 

 

	 	(3)	 In order to ensure the performance of the various business agreements between the PRC Subsidiary and the
Consolidated Entity and the payment by the Consolidated Entity of the amounts payable to the PRC Subsidiary thereunder, the Consolidated Entity and the Nominee Shareholder(s) jointly and severally agree to accept advices and guidance provided by the
PRC Subsidiary from time to time relating to its corporate governance, such as employment and dismissal of employees, daily operations and management, and financial management. 

 

	 	(4)	 Under some Operation Agreements, the agreement will be in effect for an unlimited term until the term of
business of one party expires and extension is denied by the relevant approval authorities. For other Exclusive Services Agreements, the agreement will be in effect for a long period of time, such as 10 years or 20 years, and will be extended at the
sole discretion of the PRC Subsidiary. 

  
 2EX-4.12

 Exhibit 4.12 
  

	 	•	 	 Web Layout Copyright License Agreement (the “Web Layout Agreement”)

 The contractual agreements regarding some Consolidated Entities additionally include a Web Layout Copy Right License
Agreement with the principal terms and conditions as follows. 
 Parties: 

 

	 	(1)	 An applicable PRC Subsidiary (for the purpose of the Web Layout Agreement, the “Licensor”);
and 

  

	 	(2)	 an applicable Consolidated Entity (for the purpose of the Web Layout Agreement, the
“Licensee”). 

 Key Terms: 

 

	 	(1)	 Based on the terms and conditions of the Web Layout Agreement, the Licensor agrees to grant to the Licensee,
and the Licensee agrees to accept a license to use certain copyright owned by the Licensor (the “Web Copyright”) in the PRC. The Licensor shall have the sole and exclusive ownership of the Web Copyright, including all
improvements, updates, derivative products and intellectual property rights thereof, whether such improvements, updates, derivative products and intellectual property rights are created by the Licensor or the Licensee. 

 

	 	(2)	 The license to use the Web Copyright granted by the Licensor to the Licensee is effective only for the business
operation of certain websites set forth in this Web Layout Agreement (the “Websites”) by the Licensee. The Licensee agrees that it will not use, or authorize any use, directly or indirectly, of the Web Copyright on any other website
or media, unless otherwise provided for in the Web Layout Agreement. The right to use the Web Copyright granted by the Licensor to the Licensee is effective only in the PRC. The Licensee agrees not to use or authorize any use of the Web Copyright,
directly or indirectly, in any other region. The Licensor shall not license a third party to use the Web Copyright without the consent of the Licensee. 

  

	 	(3)	 The Licensor agrees to provide necessary assistance to the Licensee to protect the Licensor’s rights with
respect to the Web Copyrights. In the event that third parties make claims with respect to the Web Copyright, the Licensor may, at its discretion, respond to such claim in its own name, in the name of the Licensee or in the name of both Licensor and
Licensee. If any third party infringes upon the Web Copyright, the Licensee shall notify the Licensor immediately in writing of such infringement of which the Licensee has knowledge, and only the Licensor has the right to take actions against such
infringing parties. 

  
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	 	(4)	 The Licensor agrees to pay the Licensee license fees, the specific amount and payment method of which are set
forth in the Web Layout Agreement. 

  

	 	(5)	 The rights and obligations licensed by the Licensor to the Licensee pursuant to this Web Layout Agreement shall
not be assigned, pledged, sublicensed without the prior written consent of the Licensor. 

  

	 	(6)	 Under some Web Layout Agreements, the agreement will be in effect for an unlimited term, unless otherwise
expressly stated in such Web Layout Agreement. 

  

	 	•	 	 Software License Agreement 

The contractual agreements regarding some Consolidated Entities additionally include a Software License Agreement with the principal terms and
conditions as follows. 
 Parties: 
  

	 	(1)	 An applicable PRC Subsidiary (for the purpose of the Software License Agreement, the
“Licensor”); and 

  

	 	(2)	 an applicable Consolidated Entity (for the purpose of the Software License Agreement, the
“Licensee”). 

 Key Terms: 

 

	 	(1)	 Based on the terms and conditions of the Software License Agreement, the Licensor agrees to grant, and the
Licensee agrees to accept a license to use the software owned by the Licensor set forth in the Software License Agreement (the “Software”) in PRC. The license under the Software License Agreement is a
non-exclusive, non-assignable and non-transferable license. The Licensor shall have the sole and exclusive ownership of the
Software, including any improvement, upgrades and derived products, no matter whether such improvement, upgrades and derived products are created by the Licensor or the Licensee. 

 

	 	(2)	 The Software granted to the Licensee shall only be used to process the internal data on the system designated
by the Licensor. When the Licensee cannot use the Software in the designated system, it may use the Software in its spare system. The Licensee shall not sub-license the Software to others or use the Software
in the third party’s training, business share, lease without the prior written consent from the Licensor, unless otherwise provided in the Software License Agreement. The use right granted under this Software License Agreement is only valid in
the PRC, and the Licensee agrees not to directly or indirectly use or authorize any third party to use the Software in any other region. 

  
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	 	(3)	 The Licensee agrees to pay the Licensor the Software license fees, the specific amount and payment method of
which are set forth in the Software License Agreement. 

  

	 	(4)	 Under some Software License Agreements, the agreement will be in effect for an unlimited term, unless otherwise
expressly stated in such Software License Agreement. For other Software License Agreements, the agreement will be in effect for a long period of time, such as 5 years, and will be extended at the sole discretion of the PRC Subsidiary.

  

	 	•	 	 Trademark License Agreement 

The contractual agreements regarding some Consolidated Entities additionally include a Trademark License Agreement with the principal terms and
conditions as follows. 
 Parties: 
  

	 	(1)	 An applicable PRC Subsidiary (for the purpose of the Trademark License Agreement, the
“Licensor”); and 

  

	 	(2)	 an applicable Consolidated Entity (for the purpose of the Trademark License Agreement, the
“Licensee”). 

 Key Terms: 

 

	 	(1)	 Based on the terms and conditions in the Trademark License Agreement, the Licensor agrees to grant to the
Licensee, and the Licensee agrees to accept an exclusive license to use all or any of the trademarks as specified in this Trademark License Agreement (the “Trademarks”), and to display any design, character, symbol, and visual
representation of the Trademarks. Without the prior written permission of the Licensee, the Licensor shall not license any third party to use the Trademarks. 

  

	 	(2)	 The license of the Trademarks granted by the Licensor to the Licensee shall be effective only to certain
websites operated by the Licensee. The Licensee agrees that it will not, directly or indirectly use or authorize any use, of the Trademarks by any other means, unless otherwise provided under the Trademark License Agreement. The license
granted shall be effective only in the PRC, and the Licensee must not, directly or indirectly, use or authorize any use of the Trademarks in any other region. 

 

	 	(3)	 The Licensee agrees to pay the Licensor license fees, the specific amount and payment method of which are set
forth in the Trademark License Agreement. 

  
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	 	(4)	 The Trademark License Agreement will be in effect for a period of 5 years, and will be automatically renewed,
unless the Licensor requests a termination in writing. 

  
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