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                                                               Exhibit 10(xxiii)

                               SEVERANCE AGREEMENT

      This Severance Agreement ("Agreement") is entered into between Pamela
Linton ("EMPLOYEE") and American Greetings Corporation, an Ohio corporation
("AG" or "Company"), on the date set forth at the signature lines below, arising
out of the employment relationship between EMPLOYEE and AG. This Agreement will
not become effective and irrevocably binding until seven (7) days after it is
signed by EMPLOYEE. EMPLOYEE may revoke this Agreement at any time prior to the
expiration of such seven (7) days. A revocation must be in writing and it must
be received by the Company by the close of business on the seventh day.

      In consideration of the mutual covenants and agreements hereinafter set
forth, and intending to be legally bound, the parties agree as follows:

      1. EMPLOYEE hereby acknowledges termination of employment with the
Company effective as of the close of business on February 28, 2005 ("Severance
Date").

      2. Commencing on the Severance Date and upon EMPLOYEE signing a waiver
prepared by the Company in the form of paragraph 8, and provided that EMPLOYEE
has not resigned prior to the Severance Date, EMPLOYEE will receive the
following benefits from the Company:

            a.    Severance pay of an amount equal to 30 months base salary,
                  based on EMPLOYEE'S annual salary in effect at the Severance
                  Date, payable in monthly installments beginning on March 15,
                  2005, less applicable deductions, including deductions for
                  health care coverage. Any payments due before the effective
                  date of this Agreement shall be payable within ten (10) days
                  after the effective date. Company reserves the right to pay
                  any portion of the severance pay in a lump sum, at Company's
                  discretion.

            b.    Continued health care coverage, concurrently with COBRA, in
                  the plan in which EMPLOYEE is enrolled at the Severance Date,
                  at the Senior Vice President active employee payroll deduction
                  rate, as it may be changed from time-to-time, through August
                  31, 2007; and from September 1, 2007 through August 31, 2014,
                  EMPLOYEE will continue to be eligible for health care coverage
                  at the Senior Vice President active employee rate on a pre-tax
                  basis, as it may be changed from time-to-time;

            c.    EMPLOYEE will be eligible to participate in the Key Management
                  Annual Incentive Plan for Fiscal Year 2005, at no less than a
                  "Meets Expectations" evaluation level;

            d.    AG will pay for up to 6 months of outplacement services to
                  assist EMPLOYEE in seeking employment. AG will select the
                  service provider and will make direct payments to the service
                  provider;

            e.    EMPLOYEE will have continued use of EMPLOYEE's company car
                  through August 31, 2007, at which time EMPLOYEE will return
                  the car to AG unless EMPLOYEE exercises the option to purchase
                  the car at a discount of $500 below the car's residual value;

            f.    EMPLOYEE will continue to be covered under the Company's
                  Executive Life Insurance Plan for 6 months past the Severance
                  Date (coverage will continue through August 31, 2005); and

            g.    Stock options granted to EMPLOYEE prior to the Severance Date
                  will continue to vest according to the terms of the stock
                  option plan(s) through August 31, 2007, as if EMPLOYEE were
                  actively employed. Vested stock options shall be exercisable
                  for 90 days after August 31, 2007.

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            h.    If EMPLOYEE dies before all the benefits payable under this
                  paragraph 2 have been fully paid to EMPLOYEE: the remainder of
                  the benefits payable under subparagraphs a and c of this
                  paragraph shall be paid to EMPLOYEE's estate; EMPLOYEE's
                  dependents shall be eligible for the continued healthcare
                  coverage provided in subparagraph b as if EMPLOYEE were alive;
                  and the remainder of the benefits payable under subparagraphs
                  e and g shall continue for 90 days beyond EMPLOYEE's death, at
                  which time they shall terminate.

      3. Following the Severance Date, EMPLOYEE and Company will enter into a
Consulting Agreement (a copy of which is attached as Exhibit #1), pursuant to
which EMPLOYEE will consult with Company on dates that are mutually agreed upon.
Company will pay EMPLOYEE $2,000 per day plus expenses for such consulting.
Company agrees to engage EMPLOYEE's services for a minimum of 30 days per year
in each of the three 12 month periods that follow EMPLOYEE's Severance Date, or
such other schedule as EMPLOYEE and AG may mutually agree on.

      4. If EMPLOYEE is re-employed by Company, in any capacity other than a
temporary or part-time assignment, prior to receipt of all the severance
benefits provided in paragraph 2., EMPLOYEE will forfeit any unpaid severance
benefits. In the event EMPLOYEE is paid severance in a lump sum, s/he will pay
back to COMPANY that amount EMPLOYEE would not have received had severance been
paid out in equal installments over time, pursuant to paragraph 2(a).

      5. EMPLOYEE acknowledges that as of the Severance Date EMPLOYEE will cease
to be an employee of AG and thereafter will not be eligible for or receive any
benefits of employment and that the only benefits EMPLOYEE will receive from AG
are those benefits described in paragraph 2 above; provided, however, that this
Agreement does not waive any benefits EMPLOYEE may be eligible to receive under
the Company's Supplemental Executive Retirement Plan, any stock option plan,
deferred compensation plan, or the Retirement Profit Sharing and Savings Plan.

      6. Notwithstanding any other provision of this Agreement, EMPLOYEE
acknowledges that the benefits EMPLOYEE will receive under paragraph 2 above are
greater than those benefits EMPLOYEE would have been entitled to receive upon
termination in the absence of this Agreement.

      7. This Agreement is offered as part of an exit incentive or other
employment termination program (the "Program"). Information concerning
eligibility and selection for the Program that is required to be provided under
the federal age discrimination in employment laws is enclosed with this
Agreement. EMPLOYEE acknowledges receipt of the information.

      8. With respect to any and all events arising out of or related to the
employment relationship between EMPLOYEE and the Company occurring on or before
the Severance Date, EMPLOYEE hereby releases and forever discharges Company and
its agents, officers, directors, employees, subsidiaries, divisions, affiliates,
successors and assigns, (collectively "AG Releasees") from any and all claims
and/or causes of action, known or unknown, arising (i) from or during EMPLOYEE's
employment with AG or (ii) as a result of the termination of that employment;
and EMPLOYEE hereby covenants and agrees that s/he will not assert any such
claims and/or causes of action against any AG Releasee, including but not
limited to, (i) claims and/or causes of action arising under the Age
Discrimination in Employment Act (29 U.S.C. Sec. 621 et seq.), (ii) claims
and/or causes of action arising under federal, state or local laws, including
but not limited to those prohibiting employment discrimination on the basis of
race, color, national origin, religion, sex, age, disability or otherwise; (iii)
claims and/or causes of action growing out of any legal restrictions on AG's
right to

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terminate its employees, including breach of contract, discharge in violation of
public policy, or promissory estoppel, or (iv) tort claims and/or causes of
action, including infliction of emotional distress, defamation, libel or
slander.

      9. EMPLOYEE represents and warrants that EMPLOYEE has no interest or
obligation that is inconsistent with or in conflict with this Agreement or that
would prevent, limit or impair Employee's performance of any part of this
Agreement.

      10. EMPLOYEE agrees that in the event that EMPLOYEE breaches any of the
terms of this agreement, EMPLOYEE will forfeit the benefits described in
paragraph 2, plus EMPLOYEE will pay any expenses or damages incurred by the AG
Releasees as a result of the breach, including reasonable attorneys' fees.

      11. EMPLOYEE acknowledges that EMPLOYEE has an obligation of confidence
and non-disclosure with respect to any and all confidential information and
trade secrets that EMPLOYEE acquired during the course of employment with
Company. This obligation of confidence and non-disclosure extends to both
Company information and third-party information held by the Company in
confidence, and this obligation continues after the Severance Date. EMPLOYEE is
prohibited from using or disclosing such information.

      13. EMPLOYEE agrees that from the Severance Date through August 31, 2007,
EMPLOYEE shall not be employed directly or indirectly in any capacity or work as
a consultant or independent contractor for any person, firm or company in the
greeting card or social expressions industry in any capacity similar to that
held by EMPLOYEE while employed with the Company.

      14.   Any dispute arising out of or relating to this Agreement or
            EMPLOYEE's employment shall be resolved pursuant to the Company's
            alternative dispute resolution program known as "Solutions", and the
            arbitration provided for under the Solutions program shall be final
            and binding upon the parties, except for any appeal permitted by
            law; provided however, that in the event that the Company seeks
            injunctive relief to enforce its rights under Paragraphs 12 or 13 of
            this Agreement, the parties consent to the jurisdiction of the state
            or federal court in Cuyahoga County, Ohio without regard to the
            mediation and arbitration provisions of the Solutions program.

      15. For 90 days after the Severance Date, EMPLOYEE agrees to provide and
cooperate promptly with any reasonable request by the Company to provide such
information, signatures, or certifications (as to matters upon which Employee
can truthfully certify) that may be required for, or otherwise relate to, the
Company's compliance with federal, state or local laws or regulatory
requirements. The Company shall reimburse EMPLOYEE for all reasonable expenses
related to compliance with this paragraph.

      16. EMPLOYEE agrees that he/she will not make any oral or written
statements that either generally or specifically disparage the Company, its
employment practices, business, products, conduct or policies, or its employees,
directors, or agents. AG agrees that it shall not make any oral or written
statements that either generally or specifically disparage EMPLOYEE or his/her
professional competence or employability.

      17. (a) This Agreement constitutes the entire understanding between
EMPLOYEE and the Company relating to the subject matter contained herein and
this Agreement supersedes any previous agreement(s) that may have been made in
connection with EMPLOYEE's employment with AG except insofar as such
agreement(s) concern EMPLOYEE's obligations with regard to competing with AG or

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EMPLOYEE's obligations with regard to AG's trade secrets, proprietary or other
confidential information belonging to AG, which obligations are not modified,
amended or terminated by this Agreement and which continue after the Severance
Date. This Agreement may not be changed, modified, or altered without the
express written consent of EMPLOYEE and the Senior Vice President and General
Counsel of AG.

            (b) AG's failure to insist upon strict adherence to any term of this
Agreement on any occasion shall not be considered a waiver of, or deprive AG of
its right thereafter to insist upon strict adherence to that term or any other
term of this Agreement. To be effective, any waiver must be in writing and
signed by the Senior Vice President and General Counsel of AG..

            (c) This Agreement shall be construed in accordance with the laws of
the State of Ohio. If any part or section of this Agreement is found to be
contrary to law or unenforceable, the remainder shall remain in force and
effect.

      18. EMPLOYEE is hereby advised and encouraged to consult an attorney prior
to executing this Agreement. EMPLOYEE acknowledges that if EMPLOYEE has executed
this Agreement without consulting an attorney EMPLOYEE has done so knowingly,
voluntarily and contrary to the express advice herein.

      19. EMPLOYEE acknowledges that EMPLOYEE has been given at least forty-five
(45) days from the date EMPLOYEE first received this Agreement, which date was
on or before December 9, 2004, during which to consider this Agreement. EMPLOYEE
understands that the offer made to EMPLOYEE by this Agreement remains open for
at least forty-five (45) days, and that EMPLOYEE may accept the offer at any
time through February 28, 2005. If EMPLOYEE does not accept this Agreement on or
before that date, the offer set forth in this Agreement is automatically
rescinded unless AG expressly notifies EMPLOYEE in writing otherwise.

AMERICAN GREETINGS CORPORATION

By: /s/ Zev Weiss                                    Date: 28 Feb. 05
    --------------------------------
        Zev Weiss

Title: Chief Executive Officer

/s/ Pamela Linton                                    Date: 28 February 05
------------------------------------
    Pamela Linton

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                                                                Exhibit 10(xxiv)
                              CONSULTING AGREEMENT

      THIS CONSULTING AGREEMENT ("Agreement") is made as of the 1st day of
March, 2005 between Pamela Linton ("Consultant") and American Greetings
Corporation, an Ohio corporation ("AG").

      WHEREAS, AG wishes to procure and Consultant has agreed to provide
services in connection with certain human resources matters; and

      WHEREAS, the parties now wish to memorialize their agreement by the
execution of this Agreement,

      NOW, THEREFORE, in consideration of their mutual promises, the parties
hereto agree as follows:

      1.    TERM OF AGREEMENT. AG will retain Consultant as an independent
            contractor to provide certain Services (as defined below) commencing
            on March 1, 2005. This Agreement will expire on February 28, 2008.
            Notwithstanding the foregoing, this Agreement will terminate upon
            Consultant's death or her incapacity. Nothing in this Agreement, as
            written or as implemented, is intended to create an
            employer-employee, master-servant, or principal-agent relationship
            between AG and Consultant.

      2.    PERFORMANCE OF SERVICES. Consultant shall: (a) assist in the design,
            development, and presentation of programs at imAGineU; (b) provide
            executive coaching; (c) assist in organizational design and
            development, and employee assessment and development projects; and
            (d) respond to inquiries from AG employees regarding Consultant's
            work while employed by AG ("Services"). Consultant shall produce
            meeting summaries, reports, and other documentation reasonably
            requested by AG with regard to the Services. Consultant shall
            provide the Services when determined by AG and mutually agreed on.
            AG, through its Chief Executive Officer or his/her designee, will
            select at least 30 days in each 12-month period, beginning March 1
            of each year of this Agreement, on which Consultant will provide
            Services. If AG fails to assign at least 30 days annually that are
            mutually agreed on, and as a result, Consultant cannot provide 30
            days of Services, Consultant shall be entitled to receive the per
            day payment for a minimum of 30 days in each 12 month period,
            whether Consultant works the days or not. If Consultant fails to
            agree to at least 30 days in each 12 month period without
            satisfactory reason, Consultant shall only be entitled to
            compensation for those days actually worked.

      3.    DISCRETION. Consultant is expected to perform the Services in a
            competent, diligent and professional manner. Consultant shall
            exercise customary discretion in determining how the Services are
            performed.

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      4.    AUTHORITY. Consultant shall have no authority to enter into any
            agreement with any person or entity on behalf of AG; nor shall
            Consultant represent to anyone that she possesses any such
            authority.

      5.    COMPENSATION AND EXPENSES. AG shall pay Consultant the sum of $2,000
            per day as outlined in Section 2 of this Agreement. AG shall also
            pay for Consultant's reasonable expenses incurred in the performance
            of the Services and consistent with the Corporate Business, Travel &
            Entertainment Expense Policy then in effect. Consultant shall submit
            Invoices, and AG shall pay such Invoices within ten (10) days of
            receipt.

      6.    CONFIDENTIALITY. Consultant shall not, either during the term of
            this Agreement or thereafter, disclose to any person or use any
            proprietary information, except as required in the rendering of
            Services hereunder. Such proprietary information includes, but is
            not limited to, trade secrets, business plans, designs,
            specifications, manufacturing, research and development data,
            marketing data, methods, sales and customer information, and
            financial data. Upon termination of this Agreement, Consultant will
            surrender to AG all assets, property and records of AG and all
            documents containing AG's proprietary information in Consultant's
            possession.

      7.    ACTS OF CONSULTANT. Consultant shall be solely responsible for any
            damage or injury caused by her acts or omissions arising out of the
            performance of Services.

      8.    PAYMENTS. Consultant shall be responsible for reporting any income
            and paying any income taxes, Social Security insurance payments or
            contributions, or other payments, if applicable, relating to the
            compensation received hereunder, and Consultant agrees to reimburse
            and indemnify with respect to any expenses, penalties, charges or
            liabilities incurred by AG as a result of the nonpayment of any such
            taxes or charges.

      9.    INSURANCE. Consultant acknowledges and accepts full responsibility
            for acquiring and maintaining current comprehensive general
            liability and automobile liability insurance policies covering
            liability to pay for any bodily injuries or death and all loss,
            damage and injury to property caused by, resulting from or incident
            to the acts or omissions of Consultant.

      10.   OTHER EMPLOYMENT. Consultant shall not during the term of this
            Agreement enter into the employment, directly or indirectly or in a
            consulting or free lance capacity, of any person, firm or
            corporation in the United States or Canada, that manufactures or
            sells products that are substantially similar in nature to the
            products being then manufactured or sold by AG or its subsidiaries.

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      11.   GOVERNING LAW AND DISPUTE RESOLUTION. This Agreement shall be
            governed by and construed in accordance with the laws of the State
            of Ohio. Any disputes arising out of or relating to this Agreement,
            including the construction or application of this Agreement, shall
            be submitted to binding arbitration before one arbitrator in
            Cleveland, Ohio in accordance with the commercial arbitration rules
            of JAMS then in effect. The arbitrator may award reasonable attorney
            fees and arbitration costs to the prevailing party.

      12.   SEVERABILITY. The invalidity or unenforceability of any of the
            provisions of this Agreement shall not affect any other provisions
            hereof, and this Agreement shall be construed in all respects as if
            such invalid or unenforceable provisions were omitted herefrom.

      IN WITNESS WHEREOF, the parties have set their hands as of the day and
year first above written.

/s/ Pamela Linton                           AMERICAN GREETINGS CORPORATION
---------------------------
    Pamela Linton
                                            By: ___________________________

                                            Its: __________________________

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