Document:

Exhibit 10.4

                              CONSULTING AGREEMENT

         This Consulting Agreement (the "Agreement") is made and entered into
this 20th day of January, 2004, by and between WNCR Management, Ltd., located at
Coquitlam, British Columbia, Canada (hereinafter referred to as the
"Consultant") and Direct Response Financial Services, Inc., a Colorado
corporation (hereinafter referred to as the "Company").

                                    RECITALS

         WHEREAS, Company acknowledges that Consultant has experience, knowledge
and contacts that are valuable to Company, and;

         WHEREAS, Company desires to obtain the services of Consultant, and
Consultant desires to be hired by Company on the following terms and conditions.

         NOW THEREFORE, in consideration of the mutual promises and agreements
set forth herein, and other good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, the parties agree as follows.

         1. CONSULTING SERVICES. The Company hereby retains the Consultant as an
independent financial Consultant to the Company and the Consultant hereby
accepts and agrees to such retention. The services provided by Consultant shall
consist of advice on the expansion of business in Canada, international business
transactions, consultation regarding referrals to the Company regarding
electronic commerce, and assisting in bringing Salem Communications to Direct
Card Services as a stored-value card account (hereinafter the "Consulting
Services").

         2. TIME, MANNER AND PLACE PERFORMANCE. The Consultant shall provide
services similar to those provided to other Companies that may include public
trading companies. The Company agrees that the Consultant does not and shall not
be required to devote its full time and efforts to the Company. The Consultant
shall devote such time to the Company as is reasonable and necessary to provide
the Consulting Services to the Company. The Consultant shall be available for
advice and counsel to the officers and directors of the Company at such
reasonable and convenient times and places as may mutually be agreed upon.

         3. TERM OF THE AGREEMENT. The Term of this Agreement shall be for a
total of two (2) years, commencing on January 20, 2004, and ending January 20,
2006 (the "Term") subject however, to prior termination as provided for in
Section 11 of this Agreement.

         4. COMPENSATION. In consideration of the Consulting Services to be
provided to the Company by the Consultant, Company hereby agrees to compensate
Consultant as follows: Company agrees to pay the Consultant a fee equal to
500,000 shares of Rule 144 restricted common stock of the Company. The shares
shall be deemed fully earned upon receipt by the Consultant, provided that the
Consultant performs the Consulting Services described hereinabove. All shares
issued shall be issued free and clear of any liens and encumbrances.

<PAGE>

         5. SALE OF SHARES RECEIVED. It is the Consultant's intention to sell
the shares identified in Section 4 hereinabove during the term of this Agreement
or shortly thereafter pursuant to Rule 144. The Company agrees that the
Consultant may sell the shares at such times and in such manner as may be
determined in the sole discretion of the Consultant. The Company understands
that any sales of the shares by the Consultant may have effect of decreasing the
trading price of the Company's stock price, particularly if the Company's stock
is thinly traded. The Consultant will use reasonable efforts to make such sales
as such times and in such a manner so as to minimize any adverse effect to the
Company from sales of the shares.

         6. DISCLOSURE OF INFORMATION. The Consultant recognizes and
acknowledges that it has and will have access to certain confidential
information of the Company and its affiliates that are valuable, special and
unique assets and property of the Company and such affiliates ("Confidential
Information"). The Consultant will not, during and after the term of this
Agreement, disclose without the prior written consent or authorization of the
Company, any Confidential Information to any person, except authorized
representatives of the Consultant or its affiliates, for any reason or purpose
whatsoever. In this regard, the Company agrees that such authorization or
consent to disclose may be conditioned upon the disclosure being made pursuant
to a secrecy agreement, protective order, provision of statue, rule, regulation
or procedure under which the confidentiality of the information is maintained in
the hands of the person to whom the information is to be disclosed or in
compliance with the terms of a judicial order or administrative process. Any
information which has been disclosed to the public by the Company or upon the
authorization of the Company shall not be considered Confidential Information.

         7. NATURE OF RELATIONSHIP. Nothing in this Agreement shall render any
party a general partner of the other. Except as set forth in this Agreement
neither party is nor shall be a general agent for the other and neither party is
given authority to act on behalf of the other. The Consultant is retained by the
Company in an independent capacity and except as set forth in this Agreement,
Consultant shall not enter into any agreement or incur any obligation on behalf
of the Company.

         8. CONFLICT OF INTEREST. This Agreement is non-exclusive. The
Consultant shall be free to perform services for other companies and persons.
Consultant will use its best efforts to avoid conflicts of interests. Company
agrees that it shall not be a conflict of interest that Consultant devotes time
and resources to companies and persons other than Company.

         In the event that the Consultant believes a conflict of interest arises
which may affect the performance of the Consulting Services for the Company,
Consultant shall promptly notify the Company of such conflict. Upon receiving
such notice, the Company may terminate this Agreement pursuant to Section 11.
Failure to terminate this Agreement within thirty (30) days of notification of
any conflict of interest shall constitute the Company ongoing consent to the
Consultant continued activities, which would be in conflict with the Company.

<PAGE>

         9. INDEMNIFICATION FOR SECURITIES LAWS VIOLATIONS AND LIMITATION OF
         LIABILITY.

         A. The Company agrees to indemnify and hold harmless the Consultant
         against any losses, claims, damages, liabilities and or expenses
         including any legal or other expenses reasonably incurred in
         investigating or defending any action or claim in respect to which the
         Consultant may become subject under the Securities Act of 1934 as
         amended, because of actions of the Company or its agent's, Company's
         material publicly available to the Consultant, or materials provided to
         Consultant by Company for use by Consultant in its performance under
         this Agreement.

         B. The Consultant agrees to indemnify and hold the Company and each
         officer, director and controlling person of the Company against any
         losses, claims, damages, liabilities and expenses including any legal
         or other expenses reasonability incurred in investigating or defending
         any action or claim in respect thereof to which the Company of such
         officer, director or controlling person may become subject under the
         Securities Act of 1934 as amended, solely because of actions of the
         Consultant or his agent(s).

         10. TERMINATION. Notwithstanding Section 3 of this Agreement, this
         Agreement may be terminated;

         A. By the Company for any reason upon thirty (30) days prior written
notice to Consultant. The Company will issue all shares not issued that reflects
the fee; or,

         B. By Consultant upon thirty (30) days prior written notice to the
Company in the event the Company requests Consultant to perform acts or services
in violation of any law, rule, regulation, policy or order of any Federal or
State regulatory agency or is engaging in conduct in violations under the same
rules.

         11. NOTICES. Any notices required or permitted to be given under this
Agreement shall be sufficient if in writing and delivered via facsimile,
registered or certified mail, return receipt requested, to the address set forth
below.

                        IF TO CONSULTANT:
                        SUITE 504 -1485 PARKWAY BLVD
                        COQUITLAM BC V3E 3E6
                        FAX-1-208-275-1215
<PAGE>

                        IF TO COMPANY:
                        C/O CATANESE & WELLS, A LAW CORP.
                        31416 W. AGOURA ROAD, SUITE 240
                        WESTLAKE VILLAGE, CA  91361

         12. APPLICABLE LAW. This Agreement shall be interpreted and construed
in accordance with and pursuant to the laws of the Province of British Columbia,
Canada.

         13. ARBITRATION. Any dispute, difference or question which may rise at
any time hereinafter between the Shareholders touching on the true construction
of this Agreement and the respective rights and obligations of each party hereto
to the other shall be referred to and settled by binding arbitration under the
Commercial Arbitration Act of British Columbia. No arbitration shall be
commenced until the aggrieved party shall send to the other party a written
notice describing the problem and stating a proposed solution ("Settlement
Notice"). For thirty (30) days after sending of the Settlement Notice , the
parties shall try to settle the dispute in good faith. During this thirty (30)
days settlement period, each party shall send to the other an additional written
notice with further proposal for resolving the dispute and responding in detail
to the last proposal of the other party. The contents of the Settlement Notice
and of all discussions and writings during the thirty (30) day settlement period
shall be without prejudice and shall be privileged as settlement discussion and
may not be used in any legal proceedings or arbitration. The place of
arbitration shall be Vancouver, British Columbia. One impartial arbitrator shall
be appointed under the Commercial Arbitration Act. Judgment on the Arbitral
award may be entered in any court in the Province of British Columbia or in any
court having jurisdiction. The parties hereby waive all defenses as to personal
jurisdiction, venue and sovereign immunity from attachment, exception and
jurisdiction in any proceeding to confirm or enforce the award. The Laws of the
Province of British Columbia shall govern all issues during the arbitration. The
decision of the Arbitrator shall be final and finding on the parties.

         14. SEVERABILITY. The provisions contained herein are severable and in
the event any of them shall be held invalid, the Agreement shall be interpreted
as if such invalid provisions were not contained herein.

         15. ENTIRE AGREEMENT. This entire Agreement constitutes and embodies
the entire understanding and agreement of the parties and supersedes and
replaces all prior understandings, agreements and negotiations of the parties.
This Agreement may not be modified, except in writing and signed by all parties
hereto.

<PAGE>

         16. COUNTERPARTS. This Agreement may be executed in counterparts, each
of which shall constitute and be deemed an original, but both of which taken
together shall constitute to one and the same document.

         IN WITNESS WHEREOF, the parties hereto have duly executed and delivered
this Agreement the day and the year first above written.

                                        Consultant
                                        WNCR Management, Ltd.

  Dated:   _______________          By: ______________________________
                                        Authorized Representative

                                        Direct Response Financial Services, Inc.

  Dated:   _______________          By: ______________________________
                                        Ted Kozub, CEO/PresidentExhibit 10.5
                           MEMORANDUM OF UNDERSTANDING

         1. Parties. The parties to this Memorandum of Understanding ("MOU") are
Direct Card Services, LLC ("DCS") and ROI Media Solutions (Rose/O'Neill, Inc.)
(collectively, "ROI").

         2. Recitals. DCS and ROI wish to jointly work to offer a stored value
card and/or debit card solution through either Visa or MasterCard to various
independent radio stations and networks both within and outside the United
States. As part of this offering, the parties will tailor the debit cards to
make them custom branded for the particular radio station or network. Further,
the parties will jointly participate in revenue derivative of card sales,
transaction fees, upsell and later channel transactions, provided, however, any
revenue derivative of advertising sales, research, or other consulting services
provided by ROI to third parties shall be the sole and exclusive property of
ROI.

         3. Business Entity. For the initial test program identified below the
parties will form a joint venture for this purpose. Should the initial test be
successful as determined by the mutual agreement of the parties, the parties
will then form a limited liability company (jurisdiction to be determined) owned
50% by DCS (or its parent company, Direct Response Financial Services, Inc.) and
50% by ROI. Each party will have at least one appointment as a managing member
for either the joint venture or the limited liability company. In decision
making matters, ROI shall have primary authority to make decisions involving
radio station partnerships and marketing, etc., although DCS will have the
opportunity for reasonable input, however, ROI shall have the final authority
with respect thereto. Likewise, DCS shall have primary authority to make
decisions involving bankcard and financial transaction matters, etc., although
ROI will have the opportunity for reasonable input, however, DCS shall have the
final authority with respect thereto.

         4. Creation of Test Program. ROI has already conducted two focus groups
to test the feasibility of a custom branded debit card for Los Angeles based
radio stations. Based on the results ROI and DCS wish to organize a custom
branded debit card program for a three (3) radio station market test commencing
the first week of January, 2004. In connection with the test, DCS will, at its
expense, create a web site and deliver generic (or to the extent practicable a
custom branded) debit card for one or more test radio stations. ROI will, at its
expense, work to coordinate and instigate the radio station tests, radio station
programming, produce the radio station spots, and otherwise consult with the
radio station employees as needed to ensure the best chance of success for the
test. ROI will also obtain from the radio stations their commitment to provide
airtime to promote the program. DCS will make its employees available to assist
ROI in its obligations as needed. The parties acknowledge and agree that the
test period may be anywhere from two (2) months to twelve (12) months. The
parties acknowledge and agree that some markets will finish testing sooner than
others.

<PAGE>

         5. Program Roll-Out. Should a test program be successful, the parties
will introduce the debit card program on a regional or national basis, depending
upon the radio station or network, as soon as practicable. All costs advanced by
DCS for the debit cards, customer service, and pre-program production costs
shall be recouped by DCS as a priority before distribution of revenue between
the parties specifically as identified in Exhibit "A" appended hereto. Further,
all pre-program production costs advanced by ROI shall thereafter be recouped as
a second priority before distribution of revenue between the parties
specifically as identified in Exhibit "A" appended hereto. The parties
anticipate that the program will be priced in accordance with Exhibit "B"
appended hereto. Notwithstanding anything to the contrary contained herein, no
individual costs or expenses in excess of $250 shall be recouped without the
prior written consent of both ROI and DCS.

         6. Coordination of Radio Station Negotiations. The parties agree that
they will work jointly and in good faith as needed in connection with radio
station negotiations for the debit card program. It is agreed that both parties
are needed in the negotiations to ensure the best chances of success for both
the test and the subsequent program rollout. This paragraph is subject to the
terms of paragraph 3, above.

         7. Revenue and Rights to Revenue. Gross revenue shall be the property
of the parties through their joint venture or subsequent limited liability
company. The parties shall have the right to recoup priority costs as defined in
paragraph 5, above. After recoupment of costs, adjusted gross revenue shall be
divided equally between the parties or 50% to DCS (or Direct Response Financial
Services, Inc.) and 50% to ROI. For so long as revenue exists by reason of any
action of the parties or any subsequent entity hereunder based upon the business
activity contemplated herein (including from any source or by reason of any
ancillary activity related to this MOU), and notwithstanding any termination of
this MOU or subsequent agreement, revenue shall be distributed between the
parties in accordance herewith.

         8. Confidential Information. All information, materials and documents
provided by ROI regarding the future business is confidential and/or proprietary
(collectively the "Confidential Information"). DCS agrees all Confidential
Information furnished to DCS in connection with this joint venture and the
discussions relating thereto, shall be deemed confidential and shall be kept in
strict confidence under appropriate safeguards by DCS. The term "Confidential
Information", as used herein, does not include information which (i) was
lawfully in DCS's possession prior to any disclosure by ROI, (ii) is or becomes
generally available to the public other than as a result of disclosure by DCS or
its affilaites or representatives, (iii) is obtained by DCS from a third party
who, to DCS's knowledge, has disclosed such information without breaching a
contractual or legal duty to ROI. All proprietary information directly relating
to the joint venture contemplated hereby shall remain ROI's sole and exclusive
property, provided, in the event that the parties agree to continue their
relationship beyond the initial program stage, ROI shall contribute such
proprietary information to the joint venture or limited liability company
contemplated hereby.

<PAGE>

         9. Exclusivity and Non-Competition. The parties agree that so long as
they are in relationship with one another concerning the context of this MOU or
subsequent agreements, neither party will compete with the other in connection
with the offering or distribution of stored value debit cards or credit cards
affiliated with an individual radio station or a radio network as contemplated
herein. Moreover, the parties agree that during their relationship they will
exclusively work with each other in connection with the radio station/debit card
program as defined herein. The parties further agree to work in good faith to
develop, as is practicable or reasonable, a like program and business
arrangement between themselves for television media however distributed.

         10. Term of Agreement. The duration of the relationship between the
parties shall be for thirty-six (36) months subject to twelve (12) month
automatic renewals, provided, either party may terminate this agreement for an
uncured material breach or upon six (6) months' written notice given by one
party to the other. Any termination of this MOU will have no effect on any
earned residual income as defined in paragraph 7, above.

         11. Sale of Portfolio or Income Stream. For the first twelve (12)
months following the date of this MOU neither party may sell its rights to
revenue hereunder. Both parties agree that they will enter into customary right
of first refusal and buy-sell agreements upon consummation of a comprehensive
written agreement.

         12. Subsequent Agreement. The parties will work in good faith to
incorporate the terms hereof into a later comprehensive written agreement. The
same shall be accomplished on or before November 15, 2003. In the event that no
such agreement is obtained the terms hereof and this overall MOU shall be
binding upon the parties as a legally enforceable agreement.

         13. Choice of Law. The validity of this MOU, the construction,
interpretation, and enforcement hereof and the rights of the parties hereto with
respect to all matters arising hereunder or related hereto shall be determined
under, governed by, and construed in accordance with the internal laws of the
State of California, without regard for principles of conflicts of laws.

         14. Dispute Resolution. Every claim, dispute or controversy of whatever
nature, arising out of, in connection with, or in relation to this MOU (an
"Arbitrable Claim"), shall be settled by final and binding arbitration conducted
in Los Angeles, California. Judgment upon any award may be entered by any state
or federal court having jurisdiction thereof. Except as provided in this
Agreement, the Federal Arbitration Act shall govern the interpretation,
enforcement and all proceedings pursuant to this Section. Adherence to this
dispute resolution process shall not limit the right of the parties hereto to
obtain any provisional remedy, including injunctive or similar relief, from any
court of competent jurisdiction as may be necessary to protect their respective
rights and interests pending arbitration. Notwithstanding the foregoing
sentence, this dispute resolution procedure is intended to be the exclusive
method of resolving any Arbitrable Claims arising out of or relating to this
Agreement. The arbitration procedures shall follow the substantive law of the
State of California, including the provisions of statutory law dealing with
arbitration, as it may exist at the time of the demand for arbitration, insofar
as said provisions are not in conflict with this Agreement and specifically
excepting therefrom sections of any such statute dealing with discovery and
sections requiring notice of the hearing date by registered or certified mail.
The arbitrators shall determine the prevailing party and shall include in their
award that party's reasonable attorneys' fees and costs.

<PAGE>

         IN WITNESS WHEREOF, this MOU is executed this ____ day of November,
2003, at Los Angeles, California.

                                            Rose/O'Neill, Inc.

                                            By:      __________________________
                                                     Doyle Rose

                                                     Direct Card Services, LLC

                                            By:      __________________________
                                                     T. Randolph Catanese

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