Document:

JOINT FILING AGREEMENT

      In accordance with Rule 13d-1(k)(1) under the Securities Exchange Act of
1934, as amended, the persons named below agree to the joint filing on behalf of
each of them of a Statement on Schedule 13D dated as of June 29, 2006 (including
amendments thereto) with respect to the Common Stock of AVP, Inc. This Joint
Filing Agreement shall be filed as an Exhibit to such Statement.

 Dated as of: June 29, 2006

                               AmTrust International Insurance Ltd
                                   By:  /s/ Michael Bott
                                   Name : Michael Bott
                                   Title: Senior Vice President

                               AmTrust Financial Services, Inc.
                                   By:  /s/ Barry Zyskind
                                   Name : Barry Zyskind
                                   Title: President and CEO

                               AmTrust Financial Group, Inc.
                                   By:  /s/ Barry Zyskind
                                   Name : Barry Zyskind
                                   Title: President

                               G/MK Acquisition Corp.
                                   By:  /s/ George Karfunkel
                                   Name : George Karfunkel
                                   Title: President

                               Gulf USA Corporation
                                   By:  /s/
                                   Name :
                                   Title:

                               New Gulf Holding, Inc.
                                    By: /s/
                                    Name :
                                    Title:

                               /s/ Barry Zyskind
                               Barry Zyskind

                               Michael Karfunkel 2005 Grantor Retained Annuity
                               Trust
                                   By:    /s/ Michael Karfunkel
                                          /s/ Leah  Karfunkel
                                   Names :    Michael Karfunkel
                                              Leah  Karfunkel
                                   Title: Trustees

<PAGE>

                               /s/ Michael Karfunkel
                               Michael Karfunkel

                               /s/ Leah Karfunkel
                               Leah Karfunkel

                               /s/ George Karfunkel
                               George KarfunkelExhibit
      10.1

     

     

    

    Digital
      Media Group, Ltd.

    

    

    

    June
      7,
      2006

    

    Joseph
      A.
      Morris

    4365
      Abram Drive

    Conley,
      GA 30288

    

    Dear
      Mr.
      Morris: 

    

    I
      am
      pleased to confirm the terms of your employment in the position of Chief
      Operational Officer of WinSonic Digital Media Group, LTD (“WinSonic”), reporting
      to Winston
      Johnson, Chairman and CEO.
      

    

    Compensation.

    

    Your
      base
      salary is $150,000 per annum, and you agree to defer $6724.96 per month of
      base
      salary (plus $22,916.60 for the months of January through May) until the next
      funding occurs and the company is on the OTCBB. Additionally you will be
      eligible for an annual incentive bonus ("Incentive Bonus") with payout
      potentials of 50% of base pay for achievement of annual target performance
      goals
      and payout potentials of 100% of base pay for achievement of annual stretch
      performance goals. Further, your annual salary and bonus plan shall be subject
      to annual review and upward adjustment based on performance.

    

    Stock
      Options.

    

    You
      will
      receive qualified incentive stock options to purchase 100,000 shares of Common
      Stock granted today at an exercise price of $1.00 per share, in accordance
      with
      WinSonic’s Employee Stock Option Plan. The option grant will be made pursuant to
      the terms of a standard option agreement and vests as follows: 10% shall vest
      immediately upon your delivery of a counter-signed copy of this offer letter
      to
      WinSonic; and the remaining 90% of which shall vest at the rate of
      1/12th
      per
      month for 12 months. In the event of a change of control, sale of the company
      or
      termination without cause (or you resign with good reason), any unvested stock
      options will vest immediately.

     

    Benefits.

    

    You
      are
      eligible for participation in our benefits plans, which includes medical,
      dental, and company paid life insurance. Additionally you will be able to
      participate in other benefit plans as they are implemented on terms similar
      to
      those offered to the Chairman and CEO. These would include, deferred
      compensation, long-term incentive compensation, and 401K. You will be entitled
      to four (4) weeks paid vacation each year.

     

    Obligations.

    

    During
      the period of your employment under this Agreement, you shall devote your full
      business efforts and time to WinSonic. This obligation, however, shall not
      preclude you from engaging in such personal, noncompetitive business, civic,
      charitable and/or religious activities as you may deem appropriate, provided
      that the activities do not materially interfere or conflict with your
      responsibilities, or your ability to perform your duties of employment, to
      WinSonic under this Agreement. 

     

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    
 

    Termination
      With or Without Cause; Resignation for Good Reason

    

    For
      purposes of this agreement, “cause” shall mean termination based upon the
      occurrence of one or more of the following, which, if curable, is not cured
      within 14 days after the receipt of written notice to you by WinSonic specifying
      with reasonable particularity such failure: (1) material neglect or malfeasance
      of your duties which is materially detrimental to the company, (2) material
      violation of lawful company policies or directives which is materially
      detrimental to the company, (3) dishonesty or other misconduct which is
      materially detrimental to the company, or (4) conviction or nolo contendre
      plea
      of a felony. 

    

    For
      purposes of this agreement, “good reason” shall exist only if WinSonic fails to
      correct, after 14 days written notice from you to WinSonic specifying
      with reasonable particularity the reasons you consider this clause to have
      been
      violated,
      one of
      the following: (1) the reduction or deferral of your base salary without prior
      written agreement by you, or (2) the reduction of your responsibilities or
      removal of adequate administrative and/or technical support for your position,
      in any case without prior written agreement by you. 

    

    You
      are
      in our executive severance plan as follows: (a) If your employment is
      terminated for cause or you voluntarily resign without good reason, you will
      receive base salary prorated through the date of termination. (b) If your
      employment is terminated without cause or you resign with good reason, you
      will
      receive base salary and earned bonus for the year in which such termination
      occurs prorated through the date of such termination, plus continuation of
      base
      salary, benefits and target bonus for twelve (12) months
      thereafter.

    

    At-will
      employment.

    

    Please
      understand that this letter does not constitute a contract of employment for
      any
      specific period of time, but will create an “employment at will” relationship
      that may be terminated at any time by you or WinSonic with or without cause,
      good reason, or with or without notice.

    

    Confidential
      Information; Nondisclosure.

    

    As
      an
      employee of WinSonic, it is likely that you will become knowledgeable about
      confidential and/or proprietary information related to the operations, products
      and services of WinSonic. To protect the interests of WinSonic, all employees
      are required to treat WinSonic’s confidential information as being strictly
      confidential and to not use or disclose such information except in furtherance
      of WinSonic’s business.

    

    Non-competition.

    

    You
      agree
      that, as long as you are employed by WinSonic pursuant to this Agreement, you
      will not engage in, or have any direct or indirect interest in any person,
      firm,
      corporation or business (whether as an employee, officer, director, agent,
      partner or otherwise) that is directly competitive with the business of
      WinSonic. Notwithstanding the preceding sentence, you may own not more than
      20%
      of the securities of any company, private or publicly traded.

     

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    
 

    Complete
      Agreement.

    

    You
      further understand and agree that this offer letter contains a full and complete
      statement of the agreements and understandings that it recites, that no one
      has
      made any promises or commitments to you contrary to the foregoing, and that
      this
      letter supersedes all prior agreements, understandings, and representations
      concerning employment with WinSonic, whether written or oral, express or
      implied. In the event that any provision hereof shall be adjudicated to be
      invalid or unenforceable, this Agreement shall continue in full force and effect
      without said provision, or the Agreement may be amended by the adjudicator
      to
      revise the scope of those provisions so as to render them enforceable under
      applicable law.

     

    I
      am
      confident that your contribution to WinSonic’s success will be significant.

     

    

    /s/
      Winston Johnson  

    Winston
      Johnson        

    Chairman
      & Founder,  

    WinSonic
      Digital Media Group, LTD.     

     

    

    /s/
      Eric Young   

    Eric
      Young

    Chief
      Operating Officer & Chief Financial Officer

    WinSonic
      Digital Media Group, LTD.

     

    

    /s/
      Joseph Morris  

    Joseph
      A.
      Morris

    Chief
      Operating Officer 

    WinSonic
      Digital Media Group, LTD.

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