Document:

EX-10.1

 Exhibit 10.1 

August 1, 2018 
 Jerry Fowden 

Cott Corporation 
 4221 West Boy Scout Blvd. 

Tampa FL 33607 
 Dear Jerry: 

We are pleased to offer you the position of the Executive Chairman of Cott Corporation (the “Company”), effective December 30, 2018 (the
“Effective Date”). The term of this position shall be one year from the Effective Date, unless extended by mutual, written agreement of the parties. This is a part-time position, with the expectation that, on average, you will devote
30 percent of your working time to your duties hereunder, understanding that you may devote more or less than this amount at various times during your employment. 

In this position, you will report to, and perform such duties as are assigned by, the Cott Board of Directors. Except as otherwise expressly set out herein,
upon the Effective Date, this new offer will replace your existing terms and conditions of employment presented to you in the letter from the Company dated February 18, 2009 (the “Prior Offer”). 

While employed pursuant to this offer, your base salary will be $680,000 per year, and you will continue to receive a car allowance equal to $16,000 per year,
which will be prorated for any partial years of employment and paid on a regular basis consistent with the Company’s regular reimbursement practices. During your employment, the Company will also continue to reimburse you for the reasonable
cost of income tax preparation on your behalf and reasonable expenses incurred by you to maintain your green card. 
 In addition, you will continue to be
eligible to participate in Cott’s USA Benefit Program (the “Program”) available, from time to time, to other senior executives of the Company. The Program currently includes health, disability and life insurance benefits. To be clear,
employee contributions are required for the Program. You shall also continue to be entitled to participate in all other benefit plans and programs made available to senior executives of the Company, as such plans and programs change from time to
time. 
 You are eligible to participate in the Company’s annual bonus plan at a target amount of 75% of your base salary, based upon the achievement
of specified goals. The bonus year is the Company’s fiscal year. Your performance goals shall be established annually and will be communicated to you promptly upon the determination thereof by the Human Resources and Compensation Committee of
the Company. Please note that the bonus plan is entirely discretionary, and the Company reserves in its absolute discretion the right to terminate or amend any bonus plan or arrangement in effect from time to time. 

You shall be entitled to participate in the long-term incentive plans and programs (“LTIP”) as made available from time to time to senior executives
of the Company. You will receive a one-

 
time incentive award valued at $1,010,000 in December 2018 during the regularly scheduled LTIP grant cycle, which will be allocated as follows: 37.5% to performance-based restricted share units,
25.0% to time-based restricted share units, and 37.5% to stock options. The performance-based restricted share units shall vest based upon the achievement of a specific, Company-determined level of cumulative
pre-tax income over the three-year period ending at the end of fiscal year 2021. All of the time-based restricted share units and stock options shall vest in three equal annual installments, commencing on the
first anniversary of the grant date. You shall not be eligible for any additional long-term incentive awards. Outstanding awards made prior to the date hereof, along with the award granted to you in December 2018, shall continue to vest in
accordance with their normal applicable vesting schedules.
 Upon acceptance of this offer, you shall continue to be entitled to the benefits of and be
bound by the obligations under the Severance and Non-Competition Plan, as amended (the “Severance and Non-Competition Plan”) as a “Level 1
Employee”; provided that: 
  

	 	•	 	 for the purposes of Section 3(a) of the Plan, in connection with an Involuntary Termination in 2019, your
Severance Amount shall be calculated based on your target bonus, not your Average Bonus; 

  

	 	•	 	 upon an Involuntary Termination, you shall be entitled to the Excise Tax Gross up as provided in Section 6
of the Severance and Non-Competition Plan, as in effect immediately prior to the effective date of the First Amendment to the Cott Corporation Severance and
Non-Competition Plan, dated as of August 1, 2018; and 

  

	 	•	 	 in the event the Company terminates your employment as Executive Chairman upon a determination by the Company
Board of Directors that there is no longer a business need for the role of Executive Chairman or your employment as Executive Chairman terminates naturally on the one-year anniversary of the Effective Date (or
such later date as may be agreed pursuant to the first paragraph of this offer), such termination shall not be deemed an Involuntary Termination, and you shall not be entitled to the Severance Amount or other severance payment pursuant to the
Severance and Non-Competition Plan (although the Company will continue to pay you through the end of the above-referenced one-year term). 

All capitalized terms used in the foregoing paragraph of this offer shall have the meaning ascribed thereto in the Severance and Non-Competition Plan. 
 Upon acceptance of this offer, you acknowledge and agree that the Company has the right to
disclose confidential information regarding you, this offer or your employment to any third party or publicly as required by law. 
 At the conclusion of
the term of the Executive Chairman position (as it may be extended as provided in the first paragraph of this letter), it is expected that you will be appointed as the Non-Executive Chairman of the Company,
subject to your continued status as a director and the board’s discretion. The arrangements for that further role will be determined closer to the time of that transition. 

 Jerry, please indicate your acceptance of this offer by returning one signed original of this offer letter.

 Yours truly, 
 /s/ Stephen
Halperin                         

Stephen Halperin 
 I accept this offer of continued employment
and the terms identified herein. I have had an opportunity to obtain independent legal advice in connection with this offer and have either obtained such advice or hereby expressly waive the opportunity. 

 

	
	
	/s/ Jerry Fowden                        8/1/2018
	Jerry Fowden                                 DateEX-10.2

 Exhibit 10.2 

August 1, 2018 
 Dear Tom: 

I am very pleased to outline in this letter (the “Offer Letter”) the terms and conditions on which we are offering you the position of
Chief Executive Officer of Cott Corporation (the “Company”). This Offer Letter will not constitute an agreement until it has been fully executed by both parties. Please note that this Offer Letter does not contemplate a contract or
promise of employment for any specific term; you will be an at-will employee at all times. 

1.    Position and Duties. 

1.1.    Position. Subject to the terms and conditions hereof, you will be employed by the
Company as its Chief Executive Officer and serve as a Director on the Company’s Board of Directors (the “Board”), effective as of December 30, 2018 (the “Employment Date”) and continuing until terminated
by you or the Company. 
 1.2.    Responsibilities. 

(a)    As the Company’s Chief Executive Officer, you will report to the Board and have such duties and
responsibilities as may be assigned to you from time to time by the Board. 
 (b)    You agree to devote substantially
all of your business time and attention to the business and affairs of the Company and to discharging the responsibilities assigned to you. This shall not preclude you from (i) serving on the boards of directors of a reasonable number of
charitable organizations, (ii) engaging in charitable activities and community affairs, and (iii) managing your personal affairs, so long as these activities do not interfere with the performance of your duties and responsibilities as the
Company’s Chief Executive Officer. 
 1.3.    No Employment Restriction. You hereby
represent and covenant that, except as disclosed to the Company, your employment by the Company does not violate any agreement or covenant to which you are subject or by which you are bound and that there is no such agreement or covenant that could
restrict or impair your ability to perform your duties or discharge your responsibilities to the Company. 

2.    Remuneration. 

2.1.    Base Salary. Your annual base salary will initially be at the rate of US $850,000 per
year (“Annual Base Salary”), paid on a bi-weekly basis, prorated for any partial periods based on the actual number of days in the applicable period. Your performance will be evaluated at
least annually, and any increase to the level of your Annual Base Salary will be determined as part of the regular annual review process. 

 2.2.    Bonus. You will be eligible to
participate in the Company’s annual bonus plan and may earn a bonus based upon the achievement of specified performance goals. The amount of your target bonus is 100% of your Annual Base Salary. The bonus year is the Company’s fiscal year.
Currently the maximum potential payout permitted under the bonus plan is two (2) times the applicable target bonus for achievement of performance goals significantly in excess of the target goals, as established by the Human Resources and
Compensation Committee of the Company’s Board of Directors (the “HRCC”). Please note that the bonus plan is entirely discretionary, and the Company reserves in its absolute discretion the right to terminate or amend it
or any other bonus plan that may be established. 
 2.3.    LTI Grant. You will be entitled to
receive a long term incentive (“LTI”) award equivalent to US $2,300,000 comprised of stock options (37.5%), performance-based restricted share units (37.5%) and time-based restricted share units (25%), granted to you in December
2018 during the regularly scheduled LTI grant cycle. The stock options and time-based restricted share units will vest ratably in three equal annual installments from the grant date, and the performance-based restricted units will vest based upon
the achievement of a specific level of cumulative pre-tax income over the three-year period ending at the end of fiscal 2021. The LTI award, including the vesting terms, will be governed by the terms of the
Cott Corporation equity incentive plan under which the award is made (the “Equity Plan”) and your award agreement. You will be eligible for future LTI awards that will be based on your performance. Annual grants are issued following
approval by the HRCC at its regularly scheduled meetings in December. 
 3.    Benefits. 

3.1.    Benefit Programs. You will continue to be eligible to participate in the Company’s
benefit programs generally available to other senior executives of the Company. Our benefit programs include our 401(k) plan and health, disability and life insurance benefits. Employee contributions are required for our benefit programs. You will
continue to receive a cell phone in order to perform your employment obligations. The Company shall pay the monthly charges for the cell phone, according to its policy, as in effect from time to time. 

3.2.    ESPP. In addition, you will continue to be eligible to participate in the Company’s
Employee Stock Purchase Plan (the “ESPP”), through which you can purchase Company common shares at a discount through payroll deductions. 

3.3.    Vacation. You will be entitled to four (4) weeks’ vacation per calendar year. You
are encouraged to take vacation in the calendar year it is earned. All earned vacation must be taken by March 31st of the year following the year in which it is earned; otherwise it may be forfeited. If you should leave the Company, the value of any
unearned vacation taken by you will be considered a debt to the Company. All vacation periods shall be subject to the oversight of the Board. 

3.4.    Reimbursement. You will be reimbursed for expenses reasonably incurred in connection with the
performance of your duties in accordance with the Company’s policies as established from time to time. 

3.5.    Relocation. You will be provided with a relocation allowance of US $250,000, which must be
used for costs incurred during your relocation to the Tampa, Florida area and will 

  
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be paid conditioned upon, and within 30 days after, your closing on a new residence in the Tampa, Florida area. As a condition of continued employment with the Company, you will be expected to
complete your relocation to the Tampa, Florida area within the 12-month period following the Employment Date. In view of the amounts being provided to you in accordance with this Section 3.5, you will be
required to repay the Company in full if, prior to the one-year anniversary of the Employment Date, you are terminated for Cause (as defined in the Severance and
Non-Competition Plan, as defined below) or voluntarily resign your position without Good Reason (as defined in the Severance and Non-Competition Plan), and you will be
required to repay the Company one-half of any relocation allowance received by you if you are terminated for Cause or voluntarily resign without Good Reason between the first and second anniversary of the
Employment Date. Repayment of any amounts due by you to the Company shall be made to the Company on or before the 90th day after the date of resignation or termination. 

3.6.    Allowances. You will receive an annual vehicle allowance in the amount of US
$16,000 annually, which amount shall be prorated during any partial year of employment. 
 3.7.    No Other
Benefits. Other than benefits generally available to all full-time employees, you will not be entitled to any benefit or perquisite other than as specifically set out in this Offer Letter or separately agreed to in writing by the Company.

 4.    Termination; Payments and Entitlements Upon a Termination. 

4.1.    Termination. The Company may terminate your employment: (a) for Cause or
(b) for any reason or no reason, in all cases, upon reasonable notice to you. Your employment with the Company will terminate upon your death. You are able to resign your employment, as provided in the Severance and Non-Competition Plan. 
 4.2.    Involuntary Termination.
Upon the Employment Date, you shall be entitled to the benefits of and be bound by the obligations under the Severance and Non-Competition Plan (the “Severance and
Non-Competition Plan”) (a copy of which is attached hereto) as a “Level 1 Employee”; provided that: 
  

	 	•	 	 for the purposes of Section 3(a) of the Severance and
Non-Competition Plan, in connection with an Involuntary Termination in 2019 and 2020, your Severance Amount shall be calculated based on your target bonus, not your Average Bonus; and

  

	 	•	 	 your failure to relocate to the Tampa area within 12 months after the Employment Date shall also constitute
“Cause.” 

 All capitalized terms used in this Section 4 shall have the meaning ascribed thereto in the Severance and Non-Competition Plan unless otherwise indicated. 
 4.3.    Change in
Control. If (1) your LTI awards are continued, assumed, or replaced by the surviving or successor entity, and, within two years after the Change of Control (as defined in the Equity Plan), you experience an involuntary
termination of employment for reasons other than Cause (as defined in the Equity Plan), or you terminate your employment for Good Reason (as defined in the Equity Plan), or (2) such awards are not continued, assumed or

  
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replaced by the surviving or successor entity, then (i) your unvested options will immediately become vested and exercisable, (ii) all of your unvested time-based and performance-based
restricted share units will immediately vest, and (iii) any performance objectives applicable to awards will be deemed to have been satisfied at your “target” level of performance. 

4.4.    Resignation. If you are a Director of the Company or a director or an officer of a
company affiliated or related to the Company at the time of your termination, you will be deemed to have resigned all such positions, and you agree that upon termination you will execute such tenders of resignation as may be requested by the Company
to evidence such resignations. 
 5.    Restrictive Covenants. 

5.1.    Severance and Non-Competition Plan. You shall be bound
by the restrictive covenants contained in the Severance and Non-Competition Plan, as modified in Section 4.2 above. 

5.2.    DTSA Acknowledgement. You acknowledge that, by this Section, you have been notified in
accordance with the Defend Trade Secrets Act of 2016 that, notwithstanding the foregoing: 
 (a)    You
will not be held criminally or civilly liable under any federal or state trade secret law or this Offer Letter for the disclosure of confidential information that: (1) You make (A) in confidence to a federal, state, or local government
official, either directly or indirectly, or to your attorney; and (B) solely for the purpose of reporting or investigating a suspected violation of law; or (2) you make in a complaint or other document that is filed under seal in a lawsuit
or other proceeding. 
 (b)    If you file a lawsuit for retaliation by the Company for reporting a
suspected violation of law, you may disclose confidential information to your attorney and use the confidential information in the court proceeding if you: (i) file any document containing confidential information under seal and (ii) do
not disclose Confidential Information, except pursuant to court order. 
 6.    Code Section 409A. 

6.1.    In General. This Section shall apply to you if you are subject to Section 409A of the
United States Internal Revenue Code of 1986 (the “Code”), but only with respect to any payment due hereunder that is subject to Section 409A of the Code. 

6.2.    Release. Any requirement that you execute and not revoke a release to receive a payment
hereunder shall apply to a payment described in Section 6.1 only if the Company provides the release to you on or before the date of your Involuntary Termination. 

  
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 6.3.    Payment Following Involuntary
Termination. Notwithstanding any other provision herein to the contrary, any payment described in the Severance and Non-Competition Plan that is due to be paid within a stated period following
your Involuntary Termination shall be paid: 
 (a)    If, at the time of your Involuntary Termination,
you are a “specified employee” as defined in Section 409A of the Code and such payment is subject to (and not exempt from) Section 409A of the Code, such payment shall be made as of the later of (i) the date payment is due
hereunder, or (ii) the earlier of the date which is six months after your “separation from service” (as defined under Section 409A of the Code), or the date of your death; or 

(b)    In any other case, on the later of (i) last day of the stated period, or if such stated period
is not more than 90 days, at any time during such stated period as determined by the Company without any input from you, or (ii) the date of your “separation from service” (as defined under Section 409A of the Code). 

6.4.    Reimbursements. The following shall apply to any reimbursement that is a payment
described in Section 6.1: (a) with respect to any such reimbursement under Section 7.8, reimbursement shall not be made unless the expense is incurred during the period beginning on your effective hire date and ending on the sixth
anniversary of your death; (b) the amount of expenses eligible for reimbursement during your taxable year shall not affect the expenses eligible for reimbursement in any other year; and (c) the timing of all such reimbursements shall be as
provided herein, but not later than the last day of your taxable year following the taxable year in which the expense was incurred. 

6.5.    Offset. If payments to you under this Agreement are subject to Section 409A of the Code,
any offset under Section 7.11 shall apply to a payment described in Section 6.1 only if the debt or obligation was incurred in the ordinary course of your employment with the Company, the entire amount of the
set-off in any taxable year of the Company does not exceed $5,000, and the set-off is made at the same time and in the same amount as the debt or obligation otherwise
would have been due and collected from you. 
 6.6.    Interpretation. This Offer Letter
shall be interpreted and construed so as to avoid the additional tax under Section 409A(a)(l)(B) of the Code to the maximum extent practicable. 

7.    General Provisions. 

7.1.    Entire Agreement. This Offer Letter, together with the plans and documents referred to
herein, constitutes and expresses the whole agreement of the parties hereto with reference to any of the matters or things herein provided for or herein before discussed or mentioned with reference to your employment. All promises, representation,
collateral agreements and undertakings not expressly incorporated in this Offer Letter are hereby superseded by this Offer Letter. For clarity, you and the Company confirm that, as of the Employment Date, this Offer Letter shall supersede and
replace the First Amended and Restated Employment Agreement between you and DS Services of America Inc., except that you agree that the obligations contained therein that were intended to survive the termination of that agreement or your separation
from that employment (e.g., as to confidentiality) shall continue in full force and effect to the extent not inconsistent with this Offer Letter. 

  
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 7.2.    Amendment. This Offer Letter may be
amended or modified only by a writing signed by both of the parties hereto. 

7.3.    Assignment. This Offer Letter may be assigned by the Company to any successor to its
business or operations. Your rights hereunder may not be transferred by you except by will or by the laws of descent and distribution and except insofar as applicable law may otherwise require. Any purported assignment in violation of the preceding
sentence shall be void. 
 7.4.    Governing Law; Consent to Personal Jurisdiction and Venue.
This Offer Letter takes effect upon its acceptance and execution by the Company. The validity, interpretation, and performance of this Offer Letter shall be governed, interpreted, and construed in accordance with the laws of the State of Florida
without giving effect to the principles of comity or conflicts of laws thereof. You hereby consent to personal jurisdiction and venue, for any action brought by the Company arising out of a breach or threatened breach of this Offer Letter or out of
the relationship established by this Offer Letter, exclusively in the United States District Court for the Middle District of Florida, Tampa Division, or in the Circuit Court in and for Hillsborough County, Florida; and, if applicable, the federal
and state courts in any jurisdiction where you are employed or reside; you hereby agree that any action brought by you, alone or in combination with others, against the Company, whether arising out of this Offer Letter or otherwise, shall be brought
exclusively in the United States District Court for the Middle District of Florida, Tampa Division, or in the Circuit Court in and for Hillsborough County, Florida. 

7.5.    Severability. The invalidity of any one or more of the words, phrases, sentences,
clauses or sections contained in this Offer Letter shall not affect the enforceability of the remaining portions of the Offer Letter or any part thereof, all of which are inserted conditionally on their being valid in law, and, in the event that any
one or more of the words, phrases, sentences, clauses or sections contained in the Offer Letter shall be declared invalid, the Offer Letter shall be construed as if such invalid word or words, phrase or phrases, sentence or sentences, clause or
clauses, or section or sections had not been inserted. 
 7.6.    Section Headings and Gender.
The section headings contained herein are for reference purposes only and shall not affect in any way the meaning or interpretation of this agreement. All pronouns and any variations thereof shall be deemed to refer to the masculine, feminine or
neuter, as the identity of the person or persons may require. 
 7.7.    No Term of Employment.
Nothing herein obligates the Company to continue to employ you. Where lawfully permitted in any jurisdiction in which you perform employment responsibilities on behalf of the Company, your employment shall be at will. 

7.8.    Indemnification. The Company will indemnify and hold you harmless to the maximum
extent permitted by applicable law against judgments, fines, amounts paid in settlement and reasonable expenses, including reasonable attorneys’ fees, in connection with 

  
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the defense of, or as a result of any action or proceeding (or any appeal from any action or proceeding) in which you are made or are threatened to be made a party by reason of the fact that you
are or were an officer of the Company or any Affiliate (as defined in the Severance and Non-Competition Plan). In addition, the Company agrees that you shall be covered and insured up to the maximum limits
provided by any insurance which the Company maintains to indemnify its directors and officers (as well as any insurance that it maintains to indemnify the Company for any obligations which it incurs as a result of its undertaking to indemnify its
officers and directors). 
 7.9.    Survivorship. Upon the termination your employment, the
respective rights and obligations of the parties shall survive such termination to the extent necessary to carry out the intended preservation of such rights and obligations. 

7.10.    Taxes. All payments under this Offer Letter shall be subject to withholding of such
amounts, if any, relating to tax or other payroll deductions as the Company may reasonably determine and should withhold pursuant to any applicable law or regulation. 

7.11.    Set-Off. Except as limited by
Section 6.5, the Company may set off any amount or obligation that may be owing by you to the Company against any amount or obligation owing by the Company to you. 

7.12.    Records. All books, records, and accounts relating in any manner to the Company or to
any suppliers, customers, or clients of the Company, whether prepared by you or otherwise coming into your possession, shall be the exclusive property of the Company and immediately returned to the Company upon termination of employment or upon
request at any time. 
 7.13.    Counterparts. This Offer Letter may be executed in
counterparts, each of which shall be deemed to be an original but all of which together shall constitute one and the same instrument. 

7.14.    Consultation with Counsel. You acknowledge that you have conferred with your own
counsel with respect to this Offer Letter, and that you understand the restrictions and limitations that it imposes upon your conduct. 

  
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 Tom, please indicate your acceptance of this offer by returning one signed original of this
Offer Letter. 
 Yours truly, 
 /s/ Stephen Halperin 

Stephen Halperin 
 I accept this offer of employment and agree
to be bound by the terms and conditions listed herein. 

					
			
	/s/ Thomas Harrington	 		 	8/1/2018
	Thomas Harrington	 		 	      Date

  
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