Document:

Form of International Stock Option Award Agreement

 Exhibit 10.2 

THE DUN & BRADSTREET CORPORATION 

2009 STOCK INCENTIVE PLAN 

INTERNATIONAL STOCK OPTION AWARD 

([DATE]) 

This STOCK OPTION AWARD (this “Award”) is being granted to «Fname» «Lname» (the
“Participant”) as of this              day of             , 2010 (the “Grant
Date”) by THE DUN & BRADSTREET CORPORATION (the “Company”) pursuant to THE DUN & BRADSTREET CORPORATION 2009 STOCK INCENTIVE PLAN (the “Plan”). Capitalized terms not defined in this
Award have the meanings ascribed to them in the Plan. 
 1. Grant of Stock Option. The Company
hereby grants to the Participant pursuant to the Plan the right and option (an “Option”) to purchase, subject to the terms of this Award and the Plan and subject to the vesting provisions of Section 3, all or any part of the
aggregate of «Options» shares of the Company’s common stock, par value $.01 per share (the “Shares”), at a purchase price per Share of «$ Grant Price», which is the Fair Market Value per Share on the
Grant Date (the “Option Price”). This Option is a non-qualified stock option and, accordingly, does not qualify as an incentive stock option under Section 422 of the Code. 

2. Term of Option. This Option shall expire on the tenth (10) anniversary of the Grant Date (the
“Expiration Date”) and must be exercised, if at all, on or before the earlier of the Expiration Date or the date on which this Option is earlier terminated in accordance with the provisions of Section 4 of this Award.

 3. Vesting. Except as otherwise provided herein, this Option shall vest in equal installments on the
first, second, third and fourth anniversaries of the Grant Date (i.e., 25% on each anniversary) and shall be exercisable only to the extent that it has vested. Except as provided in Section 4(b), this Option shall cease to vest upon the
Participant’s termination of active employment, and may be exercised after the Participant’s date of termination only as set forth below. 

4. Termination of Employment. 

(a) Vesting and Exercisability Upon Termination of Employment by Death or Disability. If the Participant’s
employment with the Company and its Affiliates terminates by reason of death or Disability on or after the first anniversary of the Grant Date, (i) the unvested portion of such Option shall immediately vest in full and (ii) such portion
may thereafter be exercised during the shorter of (A) the remaining term of the Option or (B) five years after the date of termination. 

(b) Vesting and Exercisability Upon Termination of Employment by Retirement. If the Participant’s employment
with the Company and its Affiliates terminates by reason of Retirement on or after the first anniversary of the Grant Date, the unvested portion of the Option shall continue to vest (to the extent that it is not yet vested) and may thereafter be
exercised during the shorter of (i) the remaining term of the Option or (ii) five years after the date of such termination of employment (the “Post-Retirement Exercise Period”);

 
provided, however, that if the Participant dies within the Post-Retirement Exercise Period, the unexercised portion of the Option may thereafter be exercised during the shorter of
(i) the remaining term of the Option or (ii) the period that is the longer of (A) five years after the date of such termination of employment or (B) one year after the date of death (the “Special Exercise
Period”), including any vesting that occurs during the Special Exercise Period. 
 (c) Effect of
Other Termination of Employment. If the Participant’s employment with the Company and its Affiliates terminates (i) for any reason (other than death, Disability or Retirement on or after the first anniversary of the Grant Date) or
(ii) for any reason prior to the first anniversary of the Grant Date, the unexercised portion of the Option may thereafter be exercised during the period ending 90 days after the date of such termination of employment, but only to the
extent such Option was vested at the time of such termination of employment. 
 5. Manner of Exercise.

 (a) Option Exercise and Issuance of Shares. Until the Company determines otherwise, Option exercises
and delivery of Shares will be administered by an independent third-party broker selected from time to time by the Company. 

(b) Limitations on Exercise. This Option may not be exercised unless such exercise is in compliance, to the
reasonable satisfaction of the Company, with all applicable laws including, without limitation, the Company’s insider trading policy. 

6. Tax Withholding. 

(a) Regardless of any action the Company or the Participant’s employer (the “Employer”) takes with
respect to any or all income tax, social insurance, payroll tax, payment on account or other tax-related items related to the Participant’s participation in the Plan (“Tax-Related Items”), the Participant acknowledges that the
ultimate liability for all Tax-Related Items is and remains the Participant’s responsibility and may exceed the amount actually withheld by the Company and/or the Employer. The Company and/or the Employer (1) make no representations or
undertakings regarding the treatment of any Tax-Related Items in connection with any aspect of the Option grant, including the grant, vesting or exercise of the Option, the subsequent sale of Shares acquired and the receipt of any dividends; and
(2) do not commit to and are under no obligation to structure the terms of the grant or any aspect of the Option to reduce or eliminate the Participant’s liability for Tax-Related Items or achieve any particular tax result. Further, if the
Participant has become subject to tax in more than one jurisdiction between the Grant Date and the date of any relevant taxable event, the Company and/or Employer (or former employer, as applicable) may be required to withhold or account for
Tax-Related Items in more than one jurisdiction. 
 (b) Notwithstanding anything to the contrary contained in
this Award, it is a condition to the obligation of the Company to issue and deliver the Shares that the Participant shall pay or make adequate 

 
arrangements satisfactory to the Company and/or the Employer to satisfy all withholding of Tax-Related Items and payment on account obligations of the Company and/or the Employer. In this regard,
the Participant authorizes the Company and/or the Employer, or their respective agents, at their discretion, to withhold all applicable Tax-Related Items by one or a combination of the following: (1) withholding from the Participant’s
wages or other cash compensation paid to the Participant by the Company and/or the Employer; (2) withholding from proceeds of the sale of the Shares either through a voluntary sale or through a mandatory sale arranged by the Company (on
Participant’s behalf pursuant to this authorization); or (3) withholding from Shares to be issued upon exercise of the Option. 

(c) To avoid negative accounting treatment, the Company and/or the Employer may withhold or account for Tax-Related Items
(including withholding pursuant to applicable tax equalization policies of the Company or its Affiliates) by considering applicable minimum statutory withholding amounts or other applicable withholding rates. If the obligation for Tax-Related Items
is satisfied by withholding in Shares for tax purposes, the Participant is deemed to have been issued the full number of Shares that become vested, notwithstanding that a number of Shares are held back solely for the purpose of paying the Option
Price and/or the Tax-Related Items due as a result of any aspect of the Participant’s participation in the Plan. 

(d) Finally, the Participant shall pay to the Company or the Employer any amount of Tax-Related Items that the Company or
the Employer may be required to withhold as a result of the Participant’s participation in the Plan that cannot be satisfied by the means previously described. The Company may refuse to issue or deliver the Shares or the proceeds of the sale of
Shares if the Participant fails to comply with the Participant’s obligations in connection with the Tax-Related Items as described in this section. 

7. Nontransferability of Option. This Option shall not be transferable by the Participant otherwise than by will,
by the laws of descent and distribution and, during the lifetime of the Participant this Option may only be exercised by the Participant. 

8. Change in Control. If there is a Change in Control of the Company, the unvested portion of the Option shall
become fully vested and exercisable as of the date of the Change in Control provided the Participant remains in the continuous employ of the Company or its Affiliates from the Grant Date until the date of the Change in Control. 

9. Change in Capital Structure. The terms of this Option, including the number of Shares subject to this Option,
shall be adjusted in accordance with Section 13 of the Plan as the Committee determines is equitably required in the event the Company effects one or more stock dividends, stock split-ups, subdivisions or consolidations of Shares or other
similar changes in capitalization. 
 10. Privileges of Stock Ownership. The Participant shall not have
any of the rights of a shareholder of the Company with respect to any Shares until the Shares are issued to the Participant and no adjustment shall be made for cash distributions in respect of such Shares for which the record date is prior to the
date upon which such Participant or Permitted Transferee shall become the holder of record thereof. 

 11. Detrimental Conduct Agreement. The obligations of the Company
under this Award are subject to the Participant’s timely execution, delivery and compliance with the Detrimental Conduct Agreement in the form provided by the Company to the Participant. 

12. Entire Agreement. The Plan is incorporated herein by reference and a copy of the Plan can be requested from the
Corporate Secretary Department, The Dun & Bradstreet Corporation, 103 JFK Parkway, Short Hills, New Jersey 07078. The Plan and this Award (including the appendix) constitute the entire agreement and understanding of the parties hereto with
respect to the subject matter hereof and supersede all prior understandings and agreements with respect to such subject matter. To the extent any provision of this Award is inconsistent or in conflict with any term or provision of the Plan, the Plan
shall govern. Any action taken or decision made by the Committee arising out of or in connection with the construction, administration, interpretation or effect of this Award shall be within its sole and absolute discretion and shall be final,
conclusive and binding on the Participant and all persons claiming under or through the Participant. 
 13. No
Rights to Continued Employment. Nothing contained in the Plan or this Award shall give the Participant any right to be retained in the employment of the Company or its Affiliates or affect the right of any such employer to terminate the
Participant. The adoption and maintenance of the Plan shall not constitute an inducement to, or condition of, the employment of any Participant. The Plan is a discretionary plan, and participation by the Participant is purely voluntary.
Participation in the Plan with respect to this Award shall not entitle the Participant to participate with respect to any other award in the future or benefits in lieu of Options, even if Options have been granted repeatedly in the past. Any payment
or benefit paid to the Participant with respect to this Award shall not be considered to be part of the Participant’s “salary,” and thus, shall not be taken into account for purposes of calculating any termination indemnity, severance
pay, redundancy, dismissal, end of service payment, bonus, long-term service awards, retirement, pension payment, welfare benefits, or any other employee benefits. In no event should this Award be considered as compensation for or relating to, past
services for the Company, the Employer, or any Affiliate of the Company, nor is this Award or the underlying Shares intended to replace any pension rights or compensation. All decisions with respect to future Options, if any, will be at the sole
discretion of the Company. In the event that the Participant is not an employee of the Company, the Award will not be interpreted to form an employment contract or relationship with the Company or any Affiliate of the Company. The future value of
the underlying Shares is unknown and cannot be predicted with certainty. If the underlying Shares do not increase in value, the Options will have no value. If the Participant exercises the Participant’s Option and obtains Shares, the value of
those Shares acquired upon exercise may increase or decrease in value, even below the Option Price. In consideration of the grant of Options, no claim or entitlement to compensation or damages shall arise from termination of the vesting of the
Option or cancellation of the Option following termination of the Participant’s employment by the Company or the Employer (for any reason whatsoever and whether or not in breach of local labor laws) and the Participant irrevocably releases the
Company and the Employer from any such claim that may arise; if, notwithstanding the foregoing, any such claim is found by a 

 
court of competent jurisdiction to have arisen, then, by accepting this Award, the Participant shall be deemed irrevocably to have waived the Participant’s entitlement to pursue such claim.
In the event of involuntary termination of the Participant’s employment (whether or not in breach of local labor laws), the Participant’s right to receive Options and vest in Options under the Plan, if any, will terminate effective as of
the date that the Participant is no longer actively employed and will not be extended by any notice period mandated under local law (e.g., active employment would not include a period of “garden leave” or similar period pursuant to local
law); furthermore, in the event of involuntary termination of employment (whether or not in breach of local labor laws), the Participant’s right to exercise the Options after termination of employment, if any, will be measured by the date of
termination of the Participant’s active employment and will not be extended by any notice period mandated under local law. The Committee shall have the exclusive discretion to determine when the Participant is no longer actively employed for
purposes of the Participant’s Option or any other Participant benefits, except to the extent required under applicable law. 

14. Successors and Assigns. This Award shall be binding upon and inure to the benefit of all successors and assigns
of the Company and the Participant, including without limitation, the estate of the Participant and the executor, administrator or trustee of such estate or any receiver or trustee in bankruptcy or representative of the Participant’s creditors.

 15. Data Privacy. The Participant hereby explicitly and unambiguously
consents to the collection, use and transfer, in electronic or other form, of the Participant’s personal data as described in this Option by and among, as applicable, the Employer, and the Company and its Affiliates for the exclusive purpose of
implementing, administering and managing the Participant’s participation in the Plan. 
 The
Participant understands that the Company, the Employer, and any Affiliate may hold certain personal information about the Participant, including, but not limited to, the Participant’s name, home address and telephone number, date of birth,
social insurance number or other identification number, salary, nationality, job title, any Shares or directorships held in the Company or an Affiliate, details of all Options or any other entitlement to Shares awarded, canceled, exercised, vested,
unvested or outstanding in the Participant’s favor, for the purpose of implementing, administering and managing the Plan (“Data”). The Participant understands that Data may be transferred to any third parties assisting in the
implementation, administration and management of the Plan, that these recipients may be located in the Participant’s country or elsewhere, and that the recipient’s country may have different data privacy laws and protections than the
Participant’s country. The Participant understands that the Participant may request a list with the names and addresses of any potential recipients of the Data by contacting the Participant’s local human resources representative. The
Participant authorizes the recipients to receive, possess, use, retain and transfer the Data, in electronic or other form, for the purposes of implementing, administering and managing the Participant’s participation in the Plan, including any
requisite transfer of such Data as may be required to a broker or other third party with whom the Participant may elect to deposit any Shares acquired upon exercise of the Option. The Participant understands that Data will be

 
held only as long as is necessary to implement, administer and manage the Participant’s participation in the Plan. The Participant understands that the Participant may, at any time,
view Data, request additional information about the storage and processing of Data, require any necessary amendments to Data or refuse or withdraw the consents herein, in any case without cost, by contacting in writing the Participant’s local
human resources representative. The Participant understands, however, that refusing or withdrawing the Participant’s consent may affect the Participant’s ability to participate in the Plan. For more information on the consequences of the
Participant’s refusal to consent or withdrawal of consent, the Participant understands that the Participant may contact the Participant’s local human resources representative. 

16. Severability. The terms or conditions of this Award shall be deemed severable and the invalidity or
unenforceability of any term or condition hereof shall not affect the validity or enforceability of the other terms and conditions set forth herein. 

17. No Advice Regarding Award. The Company is not providing any tax, legal or financial advice, nor is the Company
making any recommendation regarding the Participant’s participation in the Plan, or the acquisition or sale of underlying Shares. The Participant is advised to consult with his or her personal tax, legal, and financial advisors regarding the
decision to participate in the Plan and before taking any action related to the Plan. 
 18. Language. If
the Participant receives this Award or any other document related to the Plan translated into a language other than English and if the meaning of the translated version is different than the English version, the English version will control.

 19. Electronic Delivery. The Company may, in its sole discretion, decide to deliver any documents
related to current or future participation in the Plan by electronic means. The Participant hereby consents to receive such documents by electronic delivery and agrees to participate in the Plan through an on-line or electronic system established
and maintained by the Company or a third party designated by the Company. The Participant hereby agrees that all on-line acknowledgements shall have the same force and effect as a written signature. 

20. Appendix. Notwithstanding any provisions in this Award, the Option shall be subject to any special terms and
conditions set forth in any Appendix to this Award for the Participant’s country. Moreover, if the Participant relocates to one of the countries included in the Appendix, the special terms and conditions for such country will apply to the
Participant to the extent the Company determines that the application of such terms and conditions is necessary or advisable in order to comply with local law or facilitate the administration of the Plan. The Appendix constitutes part of this
Option. 
 21. Other Requirements. The Company reserves the right to impose other requirements on the
Participant’s participation in the Plan, on the Option and on any Shares acquired under the Plan, to the extent the Company determines it is necessary or advisable in order to comply with local law or facilitate the administration of the Plan,
and to require the Participant to sign any additional agreements or undertakings that may be necessary to accomplish the foregoing. 

 
22. Governing Law. 
 (a) The laws of the State of
New Jersey, U.S.A., including tort claims, (without giving effect to its conflicts of law principles) govern exclusively all matters arising out of or relating to this Award, including, without limitation, its validity, interpretation,
construction, performance, and enforcement. 
 (b) Any party bringing a legal action or proceeding against any
other party arising out of or relating to this Award shall bring the legal action or proceeding in the United States District Court for the District of New Jersey and any of the courts of the State of New Jersey, U.S.A. 

(c) Each of the Company and the Participant waives, to the fullest extent permitted by law, (a) any objection
which it may now or later have to the laying of venue of any legal action or proceeding arising out of or relating to this Award brought in any court of the State of New Jersey, U.S.A., or the United States District Court for the District of
New Jersey, including, without limitation, a motion to dismiss on the grounds of forum non conveniens or lack of subject matter jurisdiction; and (b) any claim that any action or proceeding brought in any such court has been brought in an
inconvenient forum. 
 (d) Each of the Company and the Participant submits to the exclusive jurisdiction
(both personal and subject matter) of (a) the United States District Court for the District of New Jersey and its appellate courts, and (b) any court of the State of New Jersey, U.S.A., and its appellate courts, for the purposes of all
legal actions and proceedings arising out of or relating to this Award. 
 IN WITNESS WHEREOF, this Stock Option Award has been
duly executed as of the date first written above. 
  

			
	THE DUN & BRADSTREET CORPORATION
		
	By:	 	 
		 	Leader, Winning Culture

 APPENDIX 

THE DUN & BRADSTREET CORPORATION 

2009 STOCK INCENTIVE PLAN 

INTERNATIONAL STOCK OPTION AWARD 

This Appendix includes additional terms and conditions that govern the Options granted to the Participant if the Participant resides in one of the
countries listed herein. This Appendix forms part of the Award. Capitalized terms used but not defined herein shall have the meanings ascribed to them in the Award and the Plan. 

This Appendix also includes information regarding exchange controls and certain other issues of which the Participant should be aware with respect to the
Participant’s participation in the Plan. The information is based on the securities, exchange control and other laws in effect in the respective countries as of February 2010. Such laws are often complex and change frequently. As a result, the
Company strongly recommends that the Participant not rely on the information noted herein as the only source of information relating to the consequences of the Participant’s participation in the Plan because the information may be out of date
at the time the Participant exercises the Option and purchases Shares, or when the Participant subsequently sells the Shares purchased under the Plan. 

In addition, the information contained herein is general in nature and may not apply to the Participant’s particular situation, and the Company is
not in a position to assure the Participant of any particular result. Accordingly, the Participant is advised to seek appropriate professional advice as to how the relevant laws in the Participant’s country may apply to the Participant’s
situation. 
 Finally, if the Participant is a citizen or resident of a country other than the one in which the Participant is currently
working or transfers employment after the Grant Date, the information contained herein may not be applicable to the Participant. 

BELGIUM 
 Terms and
Conditions 
 Tax Considerations. If the Option is accepted in writing within 60 days of the offer date, the Option will
be subject to taxation on the 60th day following the offer date of the Option. If the Participant does not accept the Option in writing within 60 days of the offer, he or she will likely be taxed at exercise. Please refer to the Belgium Offer Letter
that the Participant will receive along with his or her grant for a more detailed description of the tax consequences of choosing to accept the Option within 60 days of the offer date. The Participant should consult his or her personal tax advisor
regarding the tax consequences and completion of the additional forms. 
 Termination of Employment. These provisions replace
Section 4(b)-(c) of the Award: 
 (b) Vesting and Exercisability Upon Termination of Employment by Retirement.
If the Participant’s employment with the Company and its Affiliates terminates by reason of retirement (meaning the employee meets the definition of “Retirement” set forth in the Plan and is eligible for and will receive pension
benefits directly following the termination date of his or her employment contract)), on or after the first anniversary of the Grant Date, the unvested portion of the Option shall continue to vest (to the extent not vested) and may thereafter be
exercised during the shorter of (i) the remaining term of the Option or (ii) five years after the date of such termination of employment (the “Post-Retirement Exercise Period”), but only to the extent such Option
was vested (including any vesting that occurs during the Post-Retirement Exercise Period) at the time the Option is exercised; provided, however, that if the Participant dies within the Post-Retirement Exercise Period, the unexercised portion
of the Option may thereafter [continue to vest and] be exercised during the shorter of (i) the remaining term of the Option or (ii) the period that is the longer of (A) five years after the date of such termination of active
employment or (B) one year after the date of death (the “Special Exercise Period”), but only to the extent such Option was vested (including any vesting that occurs during the Special Exercise Period) at the time the
Option is exercised. 
 (c) Effect of Other Termination of Employment. If the Participant’s employment with the
Company and its Affiliates terminates (i) for any reason (other than death, Disability or retirement (as defined in Section 4(b) above) after the first anniversary of the Grant Date) or (ii) for any reason on or prior to the first
anniversary of the Grant Date, the unexercised portion of the Option may thereafter be exercised during the period ending 90 days after the date of such termination of employment, but only to the extent such Option was vested at the time of
such termination of active employment. 

 Notifications 

Tax Reporting Notification. The Participant is required to report any brokerage or bank accounts opened and maintained outside Belgium on his or
her annual tax returns. 
 CHINA 

Terms and Conditions 
 Manner
of Exercise. This provision supplements Section 5 of the Award: 
 Due to regulatory requirements, the Participant will be required to
exercise the Option using the cashless sell-all method of exercise. To complete a cashless sell-all exercise, the Participant agrees to instruct the broker to: (i) sell all of the Shares issued upon exercise; (ii) use the proceeds to pay
the Option Price, brokerage fees and any applicable Tax-Related Items; and (iii) remit the balance in cash to the Participant. The Participant will not be permitted to hold Shares after exercise. Depending on the development of laws and status
as a national of a country other than the People’s Republic of China (“PRC”), the Company reserves the right to modify the methods of exercising the Option and, in its sole discretion, to permit cash exercise, cashless sell-to
cover exercise or any other method of exercise and payment of Tax-Related Items permitted under the Plan. This restriction will only apply to PRC nationals. 

Exchange Control Restrictions. The Participant understands and agrees that, due to exchange control laws in China, the Participant must
immediately repatriate the proceeds from the cashless exercise to China. The Participant further understands that such repatriation of the proceeds may be effected through a special exchange control account established by the Company or an
Affiliate, and the Participant hereby consents and agrees that the proceeds from the cashless exercise may be transferred to such special account prior to being delivered to the Participant. The Company is under no obligation to secure any exchange
conversion rate, and the Company may face delays in converting the proceeds to local currency due to exchange control restrictions in China. The Participant agrees to bear any currency fluctuation risk between the time the Shares are sold and the
time the sale proceeds are distributed through any such special exchange account. The Participant further agrees to comply with any other requirements that may be imposed by the Company in the future in order to facilitate compliance with exchange
control requirements in China. This restriction will only apply to PRC nationals. 
 FRANCE 

Terms and Conditions 
 Language
Consent 
 By accepting the Option, Participant confirms having read and understood the Plan and the Award, including all terms and
conditions included therein, which were provided in the English language. Participant accepts the terms of those documents accordingly. 
 En
acceptant cette Option, le Participant confirme avoir lu et compris le Plan et l’accord, incluant tous leurs termes et conditions, qui ont été transmis en langue anglaise. Le Participant accepte les dispositions de ces documents
en connaissance de cause. 
 Notifications 

Exchange Control Information. The Participant must comply with the exchange control regulations in France. The Participant may hold stock outside
France, provided the Participant declares any bank or stock account opened, held or closed abroad to the French tax authorities on an annual basis. Furthermore, the Participant must declare to the customs and excise authorities any cash or
securities the Participant imports or exports without the use of a financial institution when the value of the cash or securities exceeds €10,000 outside of the European Union. 

 HONG KONG 

Terms and Conditions 
 WARNING:
This offer of Options and the Shares to be issued upon exercise of the Options do not constitute a public offer of securities under Hong Kong law and are available only to employees of the Company or its Affiliates. The contents of the Award,
including this Appendix, the Plan and other incidental communication materials have not been prepared in accordance with and are not intended to constitute a “prospectus” for a public offering of securities under the applicable securities
legislation in Hong Kong. Nor have the documents been reviewed by any regulatory authority in Hong Kong. The Options and the Shares to be issued upon exercise of the Options are intended only for the personal use of each eligible employee of the
Employer, the Company, or its Affiliate and may not be distributed to any other person. If the Participant is in any doubt about any of the contents of the Award, including this Appendix, or the Plan, the Participant should obtain independent
professional advice. 
 Privileges of Stock Ownership. This provision supplements Section 10 of the Award: 

To facilitate compliance with securities laws in Hong Kong, the Participant agrees not to sell or transfer the Shares issued upon exercise of
the Options within six months of the Grant Date. 
 Notifications 

Nature of Scheme. The Company specifically intends that the Plan will not be an occupational retirement scheme for purposes of the Occupational
Retirement Schemes Ordinance. 
 ITALY 

Terms and Conditions 
 Cashless
Exercise Restriction. Due to regulatory requirements in Italy, the Participant will be required to exercise the Option using the cashless sell-all exercise method pursuant to which all Shares subject to the exercised Option will be sold
immediately upon exercise and the proceeds of sale, less the Option Price, any Tax-Related Items and broker’s fees or commissions, will be remitted to the Participant. The Company reserves the right to provide additional methods of exercise
depending on the development of local law. 
 Data Privacy Consent. This consent replaces Section 15 of the Award:

 The Participant hereby explicitly and unambiguously consents to the collection, use, processing and transfer, in electronic or other
form, of the Participant’s personal data as described in this section of this Appendix by and among, as applicable, the Employer, the Company and its Affiliate for the exclusive purpose of implementing, administering, and managing the
Participant’s participation in the Plan. 
 The Participant understands that the Employer, the Company and any Affiliate may
hold certain personal information about the Participant, including, but not limited to, the Participant’s name, home address and telephone number, date of birth, social insurance or other identification number, salary, nationality, job title,
any Shares or directorships held in the Company or Affiliate, details of all Options, or any other entitlement to Shares awarded, canceled, exercised, vested, unvested or outstanding in the Participant’s favor, for the exclusive purpose of
implementing, managing and administering the Plan (“Data”). 
 The Participant also understands that providing the
Company with Data is necessary for the performance of the Plan and that the Participant’s refusal to provide such Data would make it impossible for the Company to perform its contractual obligations and may affect the Participant’s ability
to participate in the Plan. The Controller of personal data processing is The Dun & Bradstreet Corporation with registered offices at 103 JFK Parkway, Short Hills, New Jersey, 07078, United States of America, and, pursuant to Legislative
Decree no. 196/2003, its representative in Italy is D&B Italy SrL, Dun & Bradstreet SrL, and D&B Services SrL, with registered offices at Via dei Valtorta, 48, 20127 Milano, Italy. 

The Participant understands that Data will not be publicized, but it may be transferred to banks, other financial institutions, or brokers involved
in the management and administration of the Plan. The Participant understands that Data may also be 

 
transferred to the independent registered public accounting firm engaged by the Company. The Participant further understands that the Company and/or any Affiliate will transfer Data among
themselves as necessary for the purpose of implementing, administering and managing the Participant’s participation in the Plan, and that the Company or Affiliate may each further transfer Data to third parties assisting the Company in the
implementation, administration, and management of the Plan, including any requisite transfer of Data to a broker or other third party with whom the Participant may elect to deposit any Shares acquired at exercise of the Options. Such recipients may
receive, possess, use, retain, and transfer Data in electronic or other form, for the purposes of implementing, administering, and managing the Participant’s participation in the Plan. The Participant understands that these recipients may be
located in or outside the European Economic Area, such as in the United States or elsewhere. Should the Company exercise its discretion in suspending all necessary legal obligations connected with the management and administration of the Plan, it
will delete Data as soon as it has completed all the necessary legal obligations connected with the management and administration of the Plan. 

The Participant understands that Data processing related to the purposes specified above shall take place under automated or non-automated
conditions, anonymously when possible, that comply with the purposes for which Data is collected and with confidentiality and security provisions, as set forth by applicable laws and regulations, with specific reference to Legislative Decree no.
196/2003. 
 The processing activity, including communication, the transfer of Data abroad, including outside of the European
Economic Area, as herein specified and pursuant to applicable laws and regulations, does not require the Participant’s consent thereto, as the processing is necessary to performance of contractual obligations related to implementation,
administration, and management of the Plan. The Participant understands that, pursuant to Section 7 of the Legislative Decree no. 196/2003, the Participant has the right to, including but not limited to, access, delete, update, correct, or
terminate, for legitimate reason, the Data processing. 
 Furthermore, the Participant is aware that Data will not be used for
direct-marketing purposes. In addition, Data provided can be reviewed and questions or complaints can be addressed by contacting the Participant’s local human resources representative. 

Terms of Grant. By accepting the Option, the Participant acknowledges that (1) the Participant has received a copy of the Plan and the Award
(including this Appendix); (2) the Participant has reviewed those documents in their entirety and fully understands the contents thereof; and (3) the Participant accepts all provisions of the Plan, the Notice of Grant, the Award and this
Appendix. The Participant further acknowledges that the Participant has read and specifically and expressly approves, without limitation, the following sections of the Award: Section 6, “Tax Withholding”; Section 13, “No
Rights to Continued Employment”; Section 15, “Data Privacy” as replaced by the above consent; Section 18, “Language”; and Section 22, “Governing Law.” 

Termination of Employment. These provisions replace Section 4(b)-(c) of the Award: 

(b) Vesting and Exercisability Upon Termination of Employment by Retirement. If the Participant’s active employment with the
Company and its Affiliates terminates by reason of or retirement (meaning the employee meets the definition of “Retirement” set forth in the Plan, qualifies for “assicurazione generale obbligatoria per la vecchiaia”
following the termination date of his or her employment contract, and has provided a copy of the “pensionamento” (or application for retirement starting from the termination date if retirement has not yet been granted)), on or after
the first anniversary of the Grant Date, the unvested portion of the Option shall continue to vest (to the extend not vested) and may thereafter be exercised during the shorter of (i) the remaining term of the Option or (ii) five years
after the date of such termination of employment (the “Post-Retirement Exercise Period”), but only to the extent such Option was vested (including any vesting that occurs during the Post-Retirement Exercise Period) at the
time the Option is exercised; provided, however, that if the Participant dies within the Post-Retirement Exercise Period, the unexercised portion of the Option may thereafter [continue to vest and] be exercised during the shorter of
(i) the remaining term of the Option or (ii) the period that is the longer of (A) five years after the date of such termination of active employment or (B) one year after the date of death (the “Special Exercise
Period”), but only to the extent such Option was vested (including any vesting that occurs during the Special Exercise Period) at the time the Option is exercised. 

(c) Effect of Other Termination of Employment. If the Participant’s employment with the Company and its Affiliates terminates
(i) for any reason (other than death, Disability or retirement (as defined in Section 4(b) above) after the first anniversary of the Grant Date) or (ii) for any reason on or prior to the first anniversary of the Grant Date, the
unexercised portion of the Option may thereafter be exercised during the period ending 90 days after the date of such termination of employment, but only to the extent such Option was vested at the time of such termination of active employment.

 Notifications 

Exchange Control Information. The Participant is required to report in his or her annual tax return: (a) any transfers of cash or Shares to or
from Italy exceeding €10,000 (or the equivalent amount in U.S. dollars); (b) any foreign investments or investments held outside of Italy exceeding €10,000 if such investments (Options, Shares, cash) may give rise to taxable income in
Italy (this will include reporting any vested Options if the value of the Option (i.e., the difference between the fair market value of the Shares underlying the vested Option at the end of the year and the exercise price)
combined with other foreign assets exceeds €10,000; and (c) the amount of the transfers to and from Italy which have had an impact during the calendar year on the Participant’s foreign investments or investments held outside of Italy.
The Participant may be exempt from the requirement in (a) if the transfer or investment is made through an authorized broker resident in Italy, as the broker will generally comply with the reporting obligation on his or her behalf. 

JAPAN 

Notifications 
 Exchange
Control Notification. If the Participant transfers more than ¥30,000,000 in a single transaction for the purchase of Shares when the Participant exercises the Option, the Participant must file a Payment Report with the Ministry of Finance
through the Bank of Japan by the 20th day of the month following the month in which the payment was made. The precise reporting requirements vary depending on whether the relevant payment is made through a bank in Japan. 

NETHERLANDS 
 Terms
and Conditions 
 Termination of Employment. These provisions replace Section 4(b)-(c) of the Award: 

(b) Vesting and Exercisability Upon Termination of Employment by Retirement. If the Participant’s active employment with the
Company and its Affiliates terminates on or after the one year anniversary of the grant due to death, Disability (as defined in the Plan) or retirement (meaning the employee can meet the definition of “Retirement” set forth in the Plan and
is eligible to receive and will receive (pre)pension or early retirement benefits directly following the termination date of his or her employment contract), on or after the first anniversary of the Grant Date, the unvested portion of the Option may
thereafter be exercised during the shorter of (i) the remaining term of the Option or (ii) five years after the date of such termination of employment (the “Post-Retirement Exercise Period”), but only to the extent
such Option was vested (including any vesting that occurs during the Post-Retirement Exercise Period) at the time the Option is exercised; provided, however, that if the Participant dies within the Post-Retirement Exercise Period, the
unexercised portion of the Option may thereafter [continue to vest and] be exercised during the shorter of (i) the remaining term of the Option or (ii) the period that is the longer of (A) five years after the date of such termination
of active employment or (B) one year after the date of death (the “Special Exercise Period”), but only to the extent such Option was vested (including any vesting that occurs during the Special Exercise Period) at the
time the Option is exercised. 
 (c) Effect of Other Termination of Employment. If the Participant’s employment with
the Company and its Affiliates terminates (i) for any reason (other than death, Disability or retirement (as defined in Section 4(b) above) after the first anniversary of the Grant Date) or (ii) for any reason on or prior to the first
anniversary of the Grant Date, the unexercised portion of the Option may thereafter be exercised during the period ending 30 days after the date of such termination of employment, but only to the extent such Option was vested at the time of such
termination of active employment. 
 Notifications 

Securities Law Information. The Participant should be aware of Dutch insider trading rules which may impact the sale of Shares purchased under the
Plan. In particular, the Participant may be prohibited from effecting certain share transactions if he or she has insider information regarding the Company.  

 It is Participant’s responsibility to comply with the following Dutch insider trading rules:

 Under Article 46 of the Act on the Supervision of the Securities Trade 1995, anyone who has “inside information” related to the
Company is prohibited from effectuating a transaction in securities in or from the Netherlands. “Inside information” is knowledge of a detail concerning the issuer to which the securities relate that is not public and which, if published,
would reasonably be expected to affect the stock price, regardless of the development of the price. The insider could be any employee of the Company or an Affiliate in the Netherlands who has inside information as described herein. 

Given the broad scope of the definition of inside information, certain employees of the Company or an Affiliate residing in the Netherlands (including
the Participant) may have inside information and, thus, would be prohibited from effectuating a transaction in securities in the Netherlands at a time when the employee had such inside information. 

SINGAPORE 
 Terms
and Conditions 
 Securities Law Information. The Option is being granted to the Participant pursuant to the “Qualifying
Person” exemption under section 273(1)(f) of the Singapore Securities and Futures Act (Chapter 289, 2006 Ed.) (“SFA”). The Plan has not been lodged or registered as a prospectus with the Monetary Authority of Singapore. The
Participant should note that such Option grant is subject to section 257 of the SFA and the Participant will not be able to make any subsequent sale in Singapore, or any offer of such subsequent sale of the Shares underlying the Option unless such
sale or offer in Singapore is made pursuant to the exemptions under Part XIII Division (1) Subdivision (4) (other than section 280) of the SFA (Cap 289, 2006 Ed.). 

Notifications 
 Director
Notification Requirement. Directors of a Singaporean Subsidiary and/or Affiliate are subject to certain notification requirements under the Singapore Companies Act. Directors must notify the Singapore Affiliate in writing of an interest
(e.g., Options, Shares, etc.) in the Company or any Affiliate within two (2) days of (i) its acquisition or disposal, (ii) any change in previously disclosed interest (e.g., when Shares acquired at exercise are sold), or
(iii) becoming a director. 
 UNITED ARAB EMIRATES 

There are no country-specific provisions. 

UNITED KINGDOM 

Terms and Conditions 
 Tax
Withholding. This provision supplements Section 6 of the Award: 
 The Participant agrees that, if the Participant does not pay or the
Employer or the Company does not withhold from the Participant the full amount of Tax-Related Items that the Participant owes at exercise of the Option, or the release or assignment of the Option for consideration, or the receipt of any other
benefit in connection with the Option (the “Taxable Event”) within 90 days after the Taxable Event, or such other period specified in Section 222(1)(c) of the U.K. Income Tax (Earnings and Pensions) Act 2003, then the amount
that should have been withheld shall constitute a loan owed by the Participant to the Employer, effective 90 day after the Taxable Event. The Participant agrees that the loan will bear interest at the then current rate of Her Majesty’s Revenue
and Customs (“HMRC”) and will be immediately due and repayable by the Participant, and the Company and/or the Employer may recover it at any time thereafter by withholding the funds from salary, bonus or any other funds due to the
Participant by the Employer, by withholding in Shares issued upon exercise of the Option or from the cash proceeds from the sale of Shares or by demanding cash or a cheque from the Participant. The Participant also authorizes the Company to delay
the issuance of any Shares unless and until the loan is repaid in full. 
 Notwithstanding the foregoing, if the Participant is an officer or
executive director (as within the meaning of Section 13(k) of the U.S. Securities and Exchange Act of 1934, as amended), the terms of the immediately foregoing provision will not apply. In the event that the Participant is an officer or
executive director and Tax-Related Items are not collected from or paid by the Participant within 90 days of the Taxable Event, the amount of any uncollected Tax-Related Items may constitute a benefit to the Participant on which additional income
tax and national insurance contributions may be able. The Participant acknowledges that the 

 
Company or the Employer may recover any such additional income tax and national insurance contributions at any time thereafter by any of the means referred to in Section 6 of the Award.
However, the Participant is also responsible for reporting and paying any income tax and national insurance contributions due on this additional benefit directly to HMRC under the self-assessment regime. 

Termination of Employment. Section 4(b) does not apply to the Participant’s in the United Kingdom and Section 4(c) is replaced with
the following provision: 
 (c) Effect of Other Termination of Employment. If the Participant’s employment
with the Company and its Affiliates terminates (i) for any reason (other than death or Disability) on or after the first anniversary of the Grant Date or (ii) for any reason prior to the first anniversary of the Grant Date, the unexercised
portion of the Option may thereafter be exercised during the period ending 90 days after the date of such termination of employment, but only to the extent such Option was vested at the time of such termination of employment. Notwithstanding any
provision in the Plan to the contrary, due to legal restrictions, if the Participant’s employment with the Company and its Affiliates terminates for reason of Retirement on or after the first anniversary of the Grant date, the vesting of the
Option shall not be accelerated; however, the Participant may exercise any unexercised Option during the period ending 90 days after the date of such termination of employment to the extent such Option was vested at the time of such termination of
employment.Forms of Change in Control Severance Agreements

 Exhibit 10.3 

Form of Change in Control Agreement 

[date 1] 
 PERSONAL AND CONFIDENTIAL 

 [name and address] 
 Dear [name]:

 The Dun & Bradstreet Corporation (the “Company”) considers it essential to the best interests of its
shareholders to foster the continued employment of key management personnel. In this connection, the Board of Directors of the Company (the “Board”) recognizes that, as is the case with many publicly held corporations, the possibility of a
“Change in Control” (as such term is defined in Section 2) may exist and that such possibility, and the uncertainty and questions that it may raise among management, may result in the departure or distraction of key management
personnel to the detriment of the Company and its shareholders. 
 The Board has determined that appropriate steps should be
taken to reinforce and encourage the continued attention and dedication of key members of the Company’s management, including yourself, to their assigned duties without distraction in the face of potentially disturbing circumstances arising
from the possibility of a Change in Control. 
 In order to induce you to remain in the employ of the Company, the Company
agrees that you shall receive the severance benefits set forth in this letter agreement (the “Agreement”) in the event your employment with the Company is terminated under the circumstances described below subsequent to a Change in
Control. No payment shall be made pursuant to this Agreement for any purpose whatsoever except upon the occurrence of a Change in Control. 

1. Term of Agreement. This Agreement shall commence on [date 1], and shall continue in effect through [date 2]; provided, however,
that commencing on [date 3], and each January 1 thereafter, the term of this Agreement shall automatically be extended for one additional year unless, not later than September 30th of the preceding year, the Company or you shall have given
notice to the other that it or you, respectively, does not wish to extend this Agreement, provided, however, that no such notice shall be effective if a Change in Control or Potential 

 [date 1] 

Page 2 
  

 Change in Control shall have occurred prior to the date of such notice; and provided, further, that if a
Change in Control occurs during the original or extended term of this Agreement, the remaining term of this Agreement shall be the 24-month period beginning on the date of such Change in Control. 

2. Change in Control; Potential Change in Control. 

(i) No benefits shall be payable hereunder unless there shall have been a Change in Control, as set forth below. For purposes of this Agreement, a
“Change in Control” means the occurrence of any of the following events, but only to the extent such event constitutes a “change in control event” as that term is defined for purposes of Code Section 409A: 

(a) any one “Person” (as such term is used in Sections 13(d) and 14(d) of the Securities Exchange Act of 1934,
as amended (the “Exchange Act”)), or more than one Person acting as a group (including owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company,
but not including Persons solely because they purchase or own stock of the Company at the same time or as a result of the same public offering), acquires (or has acquired during the 12-month period ending on the date of the most recent acquisition
by such Person or Persons) ownership of stock of the Company possessing thirty percent (30%) or more of the total voting power of the Company’s stock, but only if such Person or group is not considered to effectively control the Company
(within the meaning of Section 1.409A-3(i)(5)(vi) of the Treasury Regulations) prior to such acquisition; 

(b) a majority of members of the Board is replaced during any 12-month period by directors whose appointment or election
is not endorsed by a majority of the members of the Board before the date of the appointment or election; 
 (c)
any one Person, or more than one Person acting as a group (including owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company, but not including Persons
solely because they purchase or own stock of the Company at the same time or as a result of the same public offering), acquires ownership of stock of the Company that, together with stock held by such Person or group, constitutes more than fifty
percent (50%) of the total voting power of the stock of the Company, but only if such Person or group was not considered to own more than fifty percent (50%) of the total voting power of the stock of the Company prior to such acquisition;
or 
 (d) any one Person, or more than one Person acting as a group (including owners of a corporation that
enters into a merger, consolidation, purchase or acquisition of assets, or similar business transaction with the Company, but not including Persons solely because they purchase assets of the Company at the same time), acquires (or has acquired
during the 12-month 

 [date 1] 

Page 3 
  

 period ending on the date of the most recent acquisition by such Person or group) assets
from the Company that have a total gross fair market value (determined without regard to any liabilities associated with such assets) equal to or more than ninety percent (90%) of the total gross fair market value of all of the assets of the
Company (determined without regard to any liabilities associated with such assets) immediately before such acquisition or acquisitions, except where the assets are transferred to (i) a shareholder of the Company (immediately before the asset
transfer) in exchange for or with respect to its stock, (ii) an entity, fifty percent (50%) or more of the total value or voting power of which is owned, directly or indirectly, by the Company immediately after the asset transfer,
(iii) a Person, or more than one Person acting as a group, that owns, directly or indirectly, fifty percent (50%) or more of the total value or voting power of all the outstanding stock of the Company immediately after the asset transfer,
or (iv) an entity, at least fifty percent (50%) of the total value or voting power of which is owned, directly or indirectly, by a Person described in (iii), above, immediately after the asset transfer. 

(ii) For purposes of this Agreement, a “Potential Change in Control” shall be deemed to have occurred if: 

(a) the Company enters into an agreement, the consummation of which would result in the occurrence of a Change in Control;

 (b) any Person (including the Company) publicly announces an intention to take or to consider taking actions
which if consummated would constitute a Change in Control; or 
 (c) the Board adopts a resolution to the effect
that, for purposes of this Agreement, a Potential Change in Control has occurred. 
 (iii) You agree that, subject to the terms and conditions
of this Agreement, in the event of a Potential Change in Control, you will remain in the employ of the Company until the earliest of (a) a date which is 180 days from the occurrence of such Potential Change in Control, (b) the termination
by you of your employment by reason of Disability as defined in Subsection 3(ii), or (c) the date on which you first become entitled under this Agreement to receive the benefits provided in Section 4(iii) below. 

3. Separation from Service Following Change in Control. 

(i) General. If any of the events described in Section 2 constituting a Change in Control shall have occurred, you shall be entitled to the
benefits provided in Section 4(iii) upon the subsequent termination of your employment occurring during the twenty-four month period following such Change in Control unless such termination is (a) because of your death or Disability,
(b) by the Company for Cause, or (c) by you other than for Good Reason. If your employment with the Company is terminated prior to a Change in Control at the request of a Person engaging in a 

 [date 1] 

Page 4 
  

 transaction or series of transactions that would result in a Change in Control, your actual termination
shall be deemed a termination occurring during the twenty-four month period following the Change in Control and covered by Section 3 of this Agreement, your Separation from Service shall be deemed to have occurred immediately following the
Change in Control, and Notice of Termination shall be deemed to have been given by the Company immediately prior to your actual termination. For purposes of this Agreement, “Separation from Service” shall mean “separation from
service,” as defined in Section 1.409A-1(h) of the Treasury Regulations. The terms “terminate employment,” “termination of employment,” and similar terms as used herein mean a Separation from Service. 

(ii) Disability. “Disability” shall mean your incapacity due to physical or mental illness. If you have been absent from the full-time
performance of your duties with the Company for six consecutive months, and within thirty days after written notice of termination is thereafter given you shall not have returned to the full-time performance of your duties, your employment may be
terminated for Disability. 
 (iii) Cause. Termination by the Company of your employment for “Cause” shall mean termination:

 (a) upon the willful and continued failure by you to substantially perform your duties with the Company (other
than any such failure resulting from your incapacity due to physical or mental illness or any such actual or anticipated failure after the issuance of a Notice of Termination (as defined in Subsection 3(v)) by you for Good Reason (as defined in
Subsection 3(iv)), after a written demand for substantial performance is delivered to you by the Board, which demand specifically identifies the manner in which the Board believes that you have not substantially performed your duties; 

(b) upon the willful engaging by you in conduct that is demonstrably and materially injurious to the Company, monetarily
or otherwise; or 
 (c) upon your conviction of a felony. 

For purposes of this Subsection, no act, or failure to act, on your part shall be deemed “willful” unless done, or omitted to be done, by you
not in good faith and without reasonable belief that your action or omission was in the best interest of the Company. Notwithstanding the foregoing, you shall not be deemed to have been terminated for Cause unless and until there shall have been
delivered to you a copy of a resolution duly adopted by the affirmative vote of not less than three-quarters (3/4) of the entire membership of the Board at a meeting of the Board (after reasonable notice to you and an opportunity for you,
together with your counsel, to be heard before the Board), finding that in the good faith opinion of the Board you were guilty of conduct set forth above in this Subsection and specifying the particulars thereof in detail. 

(iv) Good Reason. You shall be entitled to terminate your employment for Good Reason. For purposes of this Agreement, “Good Reason”
shall mean the 

 [date 1] 

Page 5 
  

 occurrence after a Change in Control, without your express written consent, of any of the following
circumstances unless, in the case of paragraphs (a), (e), (f), or (g), such circumstances are fully corrected within sixty days of the Company’s receipt of the Notice of Termination (as defined in Section 3(v)) given in respect thereof:

 (a) the assignment to you of any duties inconsistent with the position in the Company that you held
immediately prior to the Change in Control, or an adverse alteration in the nature or status of your responsibilities or the conditions of your employment from those in effect immediately prior to such Change in Control; 

(b) a reduction by the Company in your annual base salary and/or target bonus and/or perquisites as in effect on the date
hereof or as the same may be increased from time to time except for across-the-board perquisites reductions similarly affecting all management personnel of the Company and all management personnel of any Person in control of the Company; 

(c) the relocation of the Company’s offices at which you are principally employed immediately prior to the date of
the Change in Control to a location more than thirty-five miles from such location, except for required travel on the Company’s business to an extent substantially consistent with your business travel obligations prior to the Change in Control;
provided, however, that a relocation of the Company’s offices at which you are principally employed immediately prior to the date of the Change in Control to New York City shall not constitute “Good Reason” for purposes of this
Agreement; 
 (d) the failure by the Company to pay to you any portion of your compensation or to pay to you any
portion of an installment of deferred compensation under any deferred compensation program of the Company within seven days of the date such compensation is due; 

(e) the failure by the Company to continue in effect any material compensation or benefit plan in which you participated
immediately prior to the Change in Control, unless an equitable arrangement (embodied in an ongoing substitute or alternative plan) has been made with respect to such plan, or the failure by the Company to continue your participation therein (or in
such substitute or alternative plan) on a basis not materially less favorable, both in terms of the amount of benefits provided and the level of your participation relative to other participants, as existed at the time of the Change in Control;

 (f) the failure by the Company to continue to provide you with benefits substantially similar to those enjoyed
by you under any of the Company’s life insurance, medical, dental, accident, or disability plans or perquisites in which you were participating at the time of the Change in Control, the taking of any action by the Company that would directly or

 [date 1] 

Page 6 
  

 indirectly materially reduce any of such benefits, or the failure by the Company to provide
you with the number of paid vacation days to which you are entitled on the basis of years of service with the Company in accordance with the Company’s normal vacation policy in effect at the time of the Change in Control; or 

(g) any purported termination of your employment that is not effected pursuant to a Notice of Termination satisfying the
requirements of Subsection (v) hereof (and, if applicable, the requirements of Subsection (iii) hereof), which purported termination shall not be effective for purposes of this Agreement. 

Your right to terminate your employment pursuant to this Subsection shall not be affected by your incapacity due to physical or mental illness. Your
continued employment shall not constitute consent to, or a waiver of rights with respect to, any circumstance constituting Good Reason hereunder. 

(v) Notice of Termination. Any purported termination of your employment by the Company or by you shall be communicated by written Notice of
Termination to the other party hereto in accordance with Section 6. “Notice of Termination” shall mean a notice that shall indicate the specific termination provision in this Agreement relied upon and shall set forth in reasonable
detail the facts and circumstances claimed to provide a basis for termination of your employment under the provision so indicated. 

4. Compensation During Disability or Upon Termination. Following a Change in Control, you shall be entitled to the following
benefits during a period of Disability, or upon termination of your employment, as the case may be, occurring during the twenty-four month period commencing on the Change in Control: 

(i) During any period that you fail to perform your full-time duties with the Company as a result of a Disability, you shall continue to receive your
base salary at the rate in effect at the commencement of any such period, together with all compensation payable to you under the Company’s disability plan or program or other similar plan during such period, until this Agreement is terminated
pursuant to Section 3(ii) hereof. Thereafter, or in the event your employment shall be terminated by reason of your death, your benefits shall be determined under the Company’s retirement, insurance and other compensation programs then in
effect in accordance with the terms of such programs. 
 (ii) If your employment shall be terminated by the Company for Cause or by you other
than for Good Reason, the Company shall pay you your full base salary through the date of your Separation from Service at the rate in effect at the time Notice of Termination is given, no later than the fifth day following the date of your
Separation from Service, plus all other amounts to which you are entitled under any compensation plan of the Company at the time such payments are due, and the Company shall have no further obligations to you under this Agreement. 

 [date 1] 

Page 7 
  

 (iii) If your employment by the Company should be terminated by the Company other than for Cause or
Disability or if you should terminate your employment for Good Reason, you shall be entitled to the benefits provided below: 

(a) the Company shall pay to you your full base salary through the date of your Separation from Service at the rate in
effect at the time Notice of Termination is given, no later than the fifth day following the date of your Separation from Service, plus all other amounts to which you are entitled under any compensation plan of the Company, at the time such payments
are due; 
 (b) the Company shall pay as severance pay to you, at the time specified in Subsection (v), a lump
sum cash severance payment (in addition to the payments provided in paragraphs (c), (d), (e), (f), (g), and (h) below) equal to (1) 300% of the greater of (A) your annual base salary in effect on the date of your Separation from
Service or (B) your annual base salary in effect immediately prior to the Change in Control, and (2) 300% of your target bonus with respect to the year in which the Change in Control occurs. Your annual base salary and target bonus (as
taken into account under the first half of this Subsection (iii)(b)) shall count for three years additional credited service and be included in final average earnings calculations for participants in the Company's Executive Retirement Plan and any
successor or substitute plans thereto; 
 (c) in lieu of shares of common stock of the Company (“Common
Shares”) issuable upon exercise of outstanding options (“Options”) and stock appreciation rights (“SARs”), if any, granted to you under the Company's stock incentive plans (which Options and SARs shall be cancelled upon the
making of the payment referred to below), the Company shall pay to you, at the time specified in Subsection (v), a lump sum cash payment equal to the product of (1) the excess of the closing price of Common Shares as reported on the New York
Stock Exchange on or nearest the date of your Separation from Service (or, if not listed on such exchange, on a nationally recognized exchange or quotation system on which trading volume in the Common Shares is highest) over the per share option
price of each Option or SAR held by you (whether or not then fully exercisable), and (2) the number of Common Shares covered by each such Option or SAR; 

(d) in lieu of Common Shares issuable upon the lapse of restrictions, if any, granted to you under the Company's stock
incentive plans or any successor or substitute plan(s) thereto, the Company shall pay to you, at the time specified in Subsection (v), a lump sum cash payment equal to the product of (1) the closing price of Common Shares as reported on the New
York Stock Exchange on or nearest the date of your Separation from Service (or, if not listed on such exchange, on a nationally recognized exchange or quotation system on which trading volume in the Common Shares is highest) or the highest per share
price for Common Shares actually paid in connection with any Change in Control, whichever is greater (such price, the “Price”), and (2) the number of Common Shares granted to you subject to such restrictions; 

 [date 1] 

Page 8 
  

 (e)(1) in lieu of amounts that may otherwise be payable to you in equity at
the end of a performance period in progress as of your termination, you shall receive, at the time specified in Subsection (v), a lump sum cash payment equal to the amount you would have been paid at a 100% target valuation, and (2) all
stock-based awards granted to you under the Company’s stock incentive plans, other than those referred to in Section 4(iii)(c) or 4(iii)(d), above, whether or not vested, shall be cancelled, and you shall receive a lump sum cash payment
equal to the product of (A) the number of shares subject to such cancelled awards and (B) the Price; 

(f) the Company shall reimburse you for outplacement counseling and job search activities in an amount no greater than the
lesser of 20% of your annual salary and target bonus as in effect on the date of your Separation from Service or $100,000. To the extent these payments are subject to Code Section 409A, then such expenses must be incurred before the last day of
the second taxable year following the taxable year in which your Separation from Service occurred, provided that any reimbursement for such expenses must be paid to you before your third taxable year following the taxable year in which your
Separation from Service occurred. The Company shall also reimburse you for all legal fees and expenses incurred by you in contesting or disputing a termination under this Section 4(iii) or in seeking to obtain or enforce any right or benefit
provided by this Agreement provided that all such reimbursements be made as soon as practicable but no later than March 15 of the year following the year in which any judgment or settlement is finalized. 

(g) for a thirty-six month period after such termination, the Company shall arrange to provide you with life and health
insurance benefits substantially similar to those which you were receiving immediately prior to the Notice of Termination. To the extent such benefits are subject to Code Section 409A, the benefits provided pursuant to this Subsection shall be
treated as follows: (i) the amount of such benefits provided during one taxable year shall not affect the amount of such benefits provided in any other taxable year, except that to the extent such benefits consist of the reimbursement of
expenses referred to in Section 105(b) of the Code, a limitation may be imposed on the amount of such reimbursements over some or all of the thirty-six month period, as described in Treasury Regulation Section1.409A-3(i)(iv)(B), (ii) to
the extent that any such benefits consist of reimbursement of eligible expenses, such reimbursement must be made on or before the last day of the calendar year following the calendar year in which the expense was incurred and (iii) no such
benefit may be liquidated or exchanged for another benefit. Notwithstanding the foregoing, the Company shall not provide any benefit otherwise receivable by you pursuant to this paragraph (g) if an equivalent benefit is actually received by you
during the thirty-six month period following your termination, and any such benefit actually received by you shall be reported to the Company; 

 [date 1] 

Page 9 
  

 (h) at the time specified in Subsection (v), the Company shall pay to you,
in lieu of amounts that may otherwise be payable to you under any bonus plan or cash incentive plan (a “Bonus Plan”), a lump sum cash payment equal to (1) your annual target bonus for the year in which the Change in Control occurs,
multiplied by a fraction, (A) the numerator of which equals the number of full or partial days in such annual performance period during which you were employed by the Company and (B) the denominator of which is 365, and (2) the entire
target bonus opportunity with respect to each performance period in progress under all other Bonus Plans in effect at the time of termination. 

(iv) The payments provided for in Subsections (iii)(b), (c), (d), (e), (f) and (h) shall be made not later than the fifth day following your
Separation from Service; provided, however, that if the amounts of such payments cannot be finally determined on or before such day, the Company shall pay to you on such day an estimate, as determined in good faith by the Company, of the minimum
amount of such payments and shall pay the remainder of such payments (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code) as soon as the amount thereof can be determined but in no event later than the thirtieth day
after your Separation from Service. In the event that the amount of the estimated payments exceeds the amount subsequently determined to have been due, such excess shall be deemed to be paid in error and shall be payable on the fifth day after
demand by the Company (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code). Notwithstanding anything herein to the contrary, to the extent payments provided for in Section 4(iii) are subject to Code
Section 409A, if you are determined by the Company to be a Specified Key Employee, such amounts otherwise payable to you upon your Separation from Service shall be accumulated and paid to you on the date immediately after the expiration of the
six-month period following your Separation from Service. For purposes of this Agreement, “Specified Key Employee” shall mean an employee who, at the time of his or her Separation from Service is a “specified employee” as defined
in Code Section 409A(a)(2)(B)(i). Specified Key Employees will be identified by the Company according to procedures adopted by the Board or the Compensation & Benefits Committee of the Board (the “Committee”) applicable to
all plans and agreements sponsored by the Company that are subject to Code Section 409A. 
 (v) Except as provided in Subsection (iii)(g)
hereof, you shall not be required to mitigate the amount of any payment provided for in this Section 4 by seeking other employment or otherwise, nor shall the amount of any payment or benefit provided for in this Section 4 be reduced by
any compensation earned by you as the result of employment by another employer, by retirement benefits, by offset against any amount claimed to be owed by you to the Company, or otherwise. 

 [date 1] 

Page 10 
  

 (vi) With respect to the Executive Retirement Plan of The Dun & Bradstreet Corporation, as such
plan applies to you, if you receive any amounts pursuant to Subsections (iii) (b), (c), (d), (e), (f), (g) and (h) of this Article, you shall be deemed to have received the Company’s “consent” under Section 4.2(b)
of such plan (relating to the reduction in retirement benefits upon certain terminations of employment). 
 (vii) With respect to the Executive
Retirement Plan of The Dun & Bradstreet Corporation and The Dun & Bradstreet Corporation Key Employees’ Nonqualified Deferred Compensation Plan, and as such plans apply to you, following a Change in Control, the
Committee’s determinations and interpretations of such plans shall be consistent with pre-Change in Control practice, to the extent applicable, and, in the event of any dispute with you regarding your entitlement to benefits under such plans,
such determinations and interpretations shall be subject to a de novo standard of review (and shall not be entitled to a deferential standard of review) by any tribunal or adjudicator in connection with any post-Change in Control
determination or interpretation of benefit eligibility or entitlement. 
 5. Successors; Binding Agreement. 

(i) The Company will require any successor (whether direct or indirect, by purchase, merger, consolidation or otherwise) to all or substantially all of
the business and/or assets of the Company to expressly assume and agree to perform this Agreement in the same manner and to the same extent that the Company would be required to perform if no such succession had taken place. Failure of the Company
to obtain such express assumption and agreement at or prior to the effectiveness of any such succession shall be a breach of this Agreement and shall entitle you to lump sum cash payment from the Company, within five days of the Change in Control,
in the same amount and on the same terms to which you would be entitled hereunder if you were to terminate your employment for Good Reason immediately following a Change in Control. As used in this Agreement, “Company” shall mean the
Company as hereinbefore defined and any successor to its business and/or assets as aforesaid that assumes and agrees to perform this Agreement by operation of law, or otherwise. 

(ii) This Agreement shall inure to the benefit of and be enforceable by you and your personal or legal representatives, executors, administrators,
successors, heirs, distributees, devisees and legatees. If you should die while any amount would still be payable to you hereunder had you continued to live, all such amounts, unless otherwise provided herein, shall be paid in accordance with the
terms of this Agreement to your estate. 
 6. Notice. For the purpose of this Agreement, notices and all other
communications provided for in this Agreement shall be in writing and shall be deemed to have been duly given when delivered or mailed by United States certified or registered mail, return receipt requested, postage prepaid, addressed to the
respective addresses set forth on the first page of this Agreement (provided that all notice to the Company shall be directed to the attention of the Board with a copy to the Secretary of the Company), or to such other address as either party may
have furnished to the other in writing in accordance herewith, except that notice of change of address shall be effective only upon receipt. 

 [date 1] 

Page 11 
  

 7. Miscellaneous. No provision of this Agreement may be modified, waived or
discharged unless such waiver, modification or discharge is agreed to in writing and signed by you and such officer as may be specifically designated by the Board. No waiver by either party hereto at any time of any breach by the other party hereto
of, or compliance with, any condition or provision of this Agreement to be performed by such other party shall be deemed a waiver of similar or dissimilar provisions or conditions at the time or at any prior or subsequent time. No agreements or
representations, oral or otherwise, express or implied, with respect to the subject matter hereof have been made by either party that are not expressly set forth in this Agreement. The validity, interpretation, construction and performance of this
Agreement shall be governed by the laws of the State of New Jersey without regard to its conflicts of law principles. All references to sections of the Exchange Act or the Code shall be deemed also to refer to any successor provisions to such
sections. Any payments provided for hereunder shall be paid net of any applicable withholding required under federal, state or local law. The obligations of the Company under Section 4 shall survive the expiration of the term of this Agreement.

 8. Validity. The invalidity or unenforceability of any provision of this Agreement shall not affect the validity or
enforceability of any other provision of this Agreement, which shall remain in full force and effect. 
 9. Counterparts.
This Agreement may be executed in several counterparts, each of which shall be deemed to be an original but all of which together will constitute one and the same instrument. 

10. Prior Agreement. In consideration of the benefits provided hereunder, you agree that all prior agreements with respect to the
subject matter contained herein, made between you and The Dun & Bradstreet Corporation have become null and void and of no force or effect. 

11. Entire Agreement. This Agreement sets forth the entire agreement of the parties hereto in respect of the subject matter
contained herein and during the term of this Agreement supersedes the provisions of all prior agreements, promises, covenants, arrangements, communications, representations or warranties, whether oral or written, by any officer, employee or
representative of any party hereto with respect to the subject matter contained herein. 
 12. Code Section 409A.
This Agreement is intended to comply with Code Section 409A and all guidance issued thereunder by the U.S. Internal Revenue Service in all respects and shall be administered in a manner consistent with such intent. If an unintentional
operational failure occurs with respect to Code Section 409A requirements, you agree to fully cooperate with the Company to correct the 

 [date 1] 

Page 12 
  

 failure, to the extent possible, in accordance with any correction procedure established by the U.S.
Internal Revenue Service. Any reference herein to Code Section 409A or to Section 1.409A of the Treasury Regulations shall be interpreted to refer to any successor section of the Code, the Treasury Regulations, or other guidance issued by
the U.S. Internal Revenue Service, as appropriate. 
 If this letter sets forth our agreement on the subject matter hereof,
kindly sign and return to the Company the enclosed copy of this letter, which will then constitute our agreement on this subject. 
  

			
	Sincerely,
	
	THE DUN & BRADSTREET CORPORATION
		
	By:	 	 
		 	Senior Vice President - Human Resources

 Agreed to
this              day 
 of
            , 20     
  

 
 [name] 

 Form of Change in Control Agreement 

[date 1] 
 PERSONAL AND CONFIDENTIAL 

 [name and address] 
 Dear [name]:

 The Dun & Bradstreet Corporation (the “Company”) considers it essential to the best interests of its
shareholders to foster the continued employment of key management personnel. In this connection, the Board of Directors of the Company (the “Board”) recognizes that, as is the case with many publicly held corporations, the possibility of a
“Change in Control” (as such term is defined in Section 2) may exist and that such possibility, and the uncertainty and questions that it may raise among management, may result in the departure or distraction of key management
personnel to the detriment of the Company and its shareholders. 
 The Board has determined that appropriate steps should be
taken to reinforce and encourage the continued attention and dedication of key members of the Company’s management, including yourself, to their assigned duties without distraction in the face of potentially disturbing circumstances arising
from the possibility of a Change in Control. 
 In order to induce you to remain in the employ of the Company, the Company
agrees that you shall receive the severance benefits set forth in this letter agreement (the “Agreement”) in the event your employment with the Company is terminated under the circumstances described below subsequent to a Change in
Control. No payment shall be made pursuant to this Agreement for any purpose whatsoever except upon the occurrence of a Change in Control. 

1. Term of Agreement. This Agreement shall commence on [date 1], and shall continue in effect through [date 2]; provided, however,
that commencing on [date 3], and each January 1 thereafter, the term of this Agreement shall automatically be extended for one additional year unless, not later than September 30th of the preceding year, the Company or you shall have given
notice to the other that it or you, respectively, does not wish to extend this Agreement, provided, however, that no such notice shall be effective if a Change in Control or Potential 

 [date 1] 

Page 2 
  

 Change in Control shall have occurred prior to the date of such notice; and provided, further, that if a
Change in Control occurs during the original or extended term of this Agreement, the remaining term of this Agreement shall be the 24-month period beginning on the date of such Change in Control. 

2. Change in Control; Potential Change in Control. 

(i) No benefits shall be payable hereunder unless there shall have been a Change in Control, as set forth below. For purposes of this Agreement, a
“Change in Control” means the occurrence of any of the following events, but only to the extent such event constitutes a “change in control event” as that term is defined for purposes of Code Section 409A: 

(a) any one “Person” (as such term is used in Sections 13(d) and 14(d) of the Securities Exchange Act of 1934,
as amended (the “Exchange Act”)), or more than one Person acting as a group (including owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company,
but not including Persons solely because they purchase or own stock of the Company at the same time or as a result of the same public offering), acquires (or has acquired during the 12-month period ending on the date of the most recent acquisition
by such Person or Persons) ownership of stock of the Company possessing thirty percent (30%) or more of the total voting power of the Company’s stock, but only if such Person or group is not considered to effectively control the Company
(within the meaning of Section 1.409A-3(i)(5)(vi) of the Treasury Regulations) prior to such acquisition; 

(b) a majority of members of the Board is replaced during any 12-month period by directors whose appointment or election
is not endorsed by a majority of the members of the Board before the date of the appointment or election; 
 (c)
any one Person, or more than one Person acting as a group (including owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company, but not including Persons
solely because they purchase or own stock of the Company at the same time or as a result of the same public offering), acquires ownership of stock of the Company that, together with stock held by such Person or group, constitutes more than fifty
percent (50%) of the total voting power of the stock of the Company, but only if such Person or group was not considered to own more than fifty percent (50%) of the total voting power of the stock of the Company prior to such acquisition;
or 
 (d) any one Person, or more than one Person acting as a group (including owners of a corporation that
enters into a merger, consolidation, purchase or acquisition of assets, or similar business transaction with the Company, but not including Persons solely because they purchase assets of the Company at the same time), acquires (or has acquired
during the 12-month 

 [date 1] 

Page 3 
  

 period ending on the date of the most recent acquisition by such Person or group) assets
from the Company that have a total gross fair market value (determined without regard to any liabilities associated with such assets) equal to or more than ninety percent (90%) of the total gross fair market value of all of the assets of the
Company (determined without regard to any liabilities associated with such assets) immediately before such acquisition or acquisitions, except where the assets are transferred to (i) a shareholder of the Company (immediately before the asset
transfer) in exchange for or with respect to its stock, (ii) an entity, fifty percent (50%) or more of the total value or voting power of which is owned, directly or indirectly, by the Company immediately after the asset transfer,
(iii) a Person, or more than one Person acting as a group, that owns, directly or indirectly, fifty percent (50%) or more of the total value or voting power of all the outstanding stock of the Company immediately after the asset transfer,
or (iv) an entity, at least fifty percent (50%) of the total value or voting power of which is owned, directly or indirectly, by a Person described in (iii), above, immediately after the asset transfer. 

(ii) For purposes of this Agreement, a “Potential Change in Control” shall be deemed to have occurred if: 

(a) the Company enters into an agreement, the consummation of which would result in the occurrence of a Change in Control;

 (b) any Person (including the Company) publicly announces an intention to take or to consider taking actions
which if consummated would constitute a Change in Control; or 
 (c) the Board adopts a resolution to the effect
that, for purposes of this Agreement, a Potential Change in Control has occurred. 
 (iii) You agree that, subject to the terms and conditions
of this Agreement, in the event of a Potential Change in Control, you will remain in the employ of the Company until the earliest of (a) a date which is 180 days from the occurrence of such Potential Change in Control, (b) the termination
by you of your employment by reason of Disability as defined in Subsection 3(ii), or (c) the date on which you first become entitled under this Agreement to receive the benefits provided in Section 4(iii) below. 

3. Separation from Service Following Change in Control. 

(i) General. If any of the events described in Section 2 constituting a Change in Control shall have occurred, you shall be entitled to the
benefits provided in Section 4(iii) upon the subsequent termination of your employment occurring during the twenty-four month period following such Change in Control unless such termination is (a) because of your death or Disability,
(b) by the Company for Cause, or (c) by you other than for Good Reason. If your employment with the Company is terminated prior to a Change in Control at the request of a Person engaging in a 

 [date 1] 

Page 4 
  

 transaction or series of transactions that would result in a Change in Control, your actual termination
shall be deemed a termination occurring during the twenty-four month period following the Change in Control and covered by Section 3 of this Agreement, your Separation from Service shall be deemed to have occurred immediately following the
Change in Control, and Notice of Termination shall be deemed to have been given by the Company immediately prior to your actual termination. For purposes of this Agreement, “Separation from Service” shall mean “separation from
service,” as defined in Section 1.409A-1(h) of the Treasury Regulations. The terms “terminate employment,” “termination of employment,” and similar terms as used herein mean a Separation from Service. 

(ii) Disability. “Disability” shall mean your incapacity due to physical or mental illness. If you have been absent from the full-time
performance of your duties with the Company for six consecutive months, and within thirty days after written notice of termination is thereafter given you shall not have returned to the full-time performance of your duties, your employment may be
terminated for Disability. 
 (iii) Cause. Termination by the Company of your employment for “Cause” shall mean termination:

 (a) upon the willful and continued failure by you to substantially perform your duties with the Company (other
than any such failure resulting from your incapacity due to physical or mental illness or any such actual or anticipated failure after the issuance of a Notice of Termination (as defined in Subsection 3(v)) by you for Good Reason (as defined in
Subsection 3(iv)), after a written demand for substantial performance is delivered to you by the Board, which demand specifically identifies the manner in which the Board believes that you have not substantially performed your duties; 

(b) upon the willful engaging by you in conduct that is demonstrably and materially injurious to the Company, monetarily
or otherwise; or 
 (c) upon your conviction of a felony. 

For purposes of this Subsection, no act, or failure to act, on your part shall be deemed “willful” unless done, or omitted to be done, by you
not in good faith and without reasonable belief that your action or omission was in the best interest of the Company. Notwithstanding the foregoing, you shall not be deemed to have been terminated for Cause unless and until there shall have been
delivered to you a copy of a resolution duly adopted by the affirmative vote of not less than three-quarters (3/4) of the entire membership of the Board at a meeting of the Board (after reasonable notice to you and an opportunity for you,
together with your counsel, to be heard before the Board), finding that in the good faith opinion of the Board you were guilty of conduct set forth above in this Subsection and specifying the particulars thereof in detail. 

(iv) Good Reason. You shall be entitled to terminate your employment for Good Reason. For purposes of this Agreement, “Good Reason”
shall mean the 

 [date 1] 

Page 5 
  

 occurrence after a Change in Control, without your express written consent, of any of the following
circumstances unless, in the case of paragraphs (a), (e), (f), or (g), such circumstances are fully corrected within sixty days of the Company’s receipt of the Notice of Termination (as defined in Section 3(v)) given in respect thereof:

 (a) the assignment to you of any duties inconsistent with the position in the Company that you held
immediately prior to the Change in Control, or an adverse alteration in the nature or status of your responsibilities or the conditions of your employment from those in effect immediately prior to such Change in Control; 

(b) a reduction by the Company in your annual base salary and/or target bonus and/or perquisites as in effect on the date
hereof or as the same may be increased from time to time except for across-the-board perquisites reductions similarly affecting all management personnel of the Company and all management personnel of any Person in control of the Company; 

(c) the relocation of the Company’s offices at which you are principally employed immediately prior to the date of
the Change in Control to a location more than thirty-five miles from such location, except for required travel on the Company’s business to an extent substantially consistent with your business travel obligations prior to the Change in Control;
provided, however, that a relocation of the Company’s offices at which you are principally employed immediately prior to the date of the Change in Control to New York City shall not constitute “Good Reason” for purposes of this
Agreement; 
 (d) the failure by the Company to pay to you any portion of your compensation or to pay to you any
portion of an installment of deferred compensation under any deferred compensation program of the Company within seven days of the date such compensation is due; 

(e) the failure by the Company to continue in effect any material compensation or benefit plan in which you participated
immediately prior to the Change in Control, unless an equitable arrangement (embodied in an ongoing substitute or alternative plan) has been made with respect to such plan, or the failure by the Company to continue your participation therein (or in
such substitute or alternative plan) on a basis not materially less favorable, both in terms of the amount of benefits provided and the level of your participation relative to other participants, as existed at the time of the Change in Control;

 (f) the failure by the Company to continue to provide you with benefits substantially similar to those enjoyed
by you under any of the Company’s life insurance, medical, dental, accident, or disability plans or perquisites in which you were participating at the time of the Change in Control, the taking of any action by the Company that would directly or

 [date 1] 

Page 6 
  

 indirectly materially reduce any of such benefits, or the failure by the Company to provide
you with the number of paid vacation days to which you are entitled on the basis of years of service with the Company in accordance with the Company’s normal vacation policy in effect at the time of the Change in Control; or 

(g) any purported termination of your employment that is not effected pursuant to a Notice of Termination satisfying the
requirements of Subsection (v) hereof (and, if applicable, the requirements of Subsection (iii) hereof), which purported termination shall not be effective for purposes of this Agreement. 

Your right to terminate your employment pursuant to this Subsection shall not be affected by your incapacity due to physical or mental illness. Your
continued employment shall not constitute consent to, or a waiver of rights with respect to, any circumstance constituting Good Reason hereunder. 

(v) Notice of Termination. Any purported termination of your employment by the Company or by you shall be communicated by written Notice of
Termination to the other party hereto in accordance with Section 6. “Notice of Termination” shall mean a notice that shall indicate the specific termination provision in this Agreement relied upon and shall set forth in reasonable
detail the facts and circumstances claimed to provide a basis for termination of your employment under the provision so indicated. 

4. Compensation During Disability or Upon Termination. Following a Change in Control, you shall be entitled to the following
benefits during a period of Disability, or upon termination of your employment, as the case may be, occurring during the twenty-four month period commencing on the Change in Control: 

(i) During any period that you fail to perform your full-time duties with the Company as a result of a Disability, you shall continue to receive your
base salary at the rate in effect at the commencement of any such period, together with all compensation payable to you under the Company’s disability plan or program or other similar plan during such period, until this Agreement is terminated
pursuant to Section 3(ii) hereof. Thereafter, or in the event your employment shall be terminated by reason of your death, your benefits shall be determined under the Company’s retirement, insurance and other compensation programs then in
effect in accordance with the terms of such programs. 
 (ii) If your employment shall be terminated by the Company for Cause or by you other
than for Good Reason, the Company shall pay you your full base salary through the date of your Separation from Service at the rate in effect at the time Notice of Termination is given, no later than the fifth day following the date of your
Separation from Service, plus all other amounts to which you are entitled under any compensation plan of the Company at the time such payments are due, and the Company shall have no further obligations to you under this Agreement. 

 [date 1] 

Page 7 
  

 (iii) If your employment by the Company should be terminated by the Company other than for Cause or
Disability or if you should terminate your employment for Good Reason, you shall be entitled to the benefits provided below: 

(a) the Company shall pay to you your full base salary through the date of your Separation from Service at the rate in
effect at the time Notice of Termination is given, no later than the fifth day following the date of your Separation from Service, plus all other amounts to which you are entitled under any compensation plan of the Company, at the time such payments
are due; 
 (b) the Company shall pay as severance pay to you, at the time specified in Subsection (v), a lump
sum cash severance payment (in addition to the payments provided in paragraphs (c), (d), (e), (f), (g), and (h) below) equal to (1) 200% of the greater of (A) your annual base salary in effect on the date of your Separation from
Service or (B) your annual base salary in effect immediately prior to the Change in Control, and (2) 200% of your target bonus with respect to the year in which the Change in Control occurs. Your annual base salary and target bonus (as
taken into account under the first half of this Subsection (iii)(b)) shall count for two years additional credited service and be included in final average earnings calculations for participants in the Company’s Executive Retirement Plan and
any successor or substitute plans thereto; 
 (c) in lieu of shares of common stock of the Company (“Common
Shares”) issuable upon exercise of outstanding options (“Options”) and stock appreciation rights (“SARs”), if any, granted to you under the Company’s stock incentive plans (which Options and SARs shall be cancelled upon
the making of the payment referred to below), the Company shall pay to you, at the time specified in Subsection (v), a lump sum cash payment equal to the product of (1) the excess of the closing price of Common Shares as reported on the New
York Stock Exchange on or nearest the date of your Separation from Service (or, if not listed on such exchange, on a nationally recognized exchange or quotation system on which trading volume in the Common Shares is highest) over the per share
option price of each Option or SAR held by you (whether or not then fully exercisable), and (2) the number of Common Shares covered by each such Option or SAR; 

(d) in lieu of Common Shares issuable upon the lapse of restrictions, if any, granted to you under the Company’s
stock incentive plans or any successor or substitute plan(s) thereto, the Company shall pay to you, at the time specified in Subsection (v), a lump sum cash payment equal to the product of (1) the closing price of Common Shares as reported on
the New York Stock Exchange on or nearest the date of your Separation from Service (or, if not listed on such exchange, on a nationally recognized exchange or quotation system on which trading volume in the Common Shares is highest) or the highest
per share price for Common Shares actually paid in connection with any Change in Control, whichever is greater (such price, the “Price”), and (2) the number of Common Shares granted to you subject to such restrictions; 

 [date 1] 

Page 8 
  

 (e)(1) in lieu of amounts that may otherwise be payable to you in equity at
the end of a performance period in progress as of your termination, you shall receive, at the time specified in Subsection (v), a lump sum cash payment equal to the amount you would have been paid at a 100% target valuation, and (2) all
stock-based awards granted to you under the Company’s stock incentive plans, other than those referred to in Section 4(iii)(c) or 4(iii)(d), above, whether or not vested, shall be cancelled, and you shall receive a lump sum cash payment
equal to the product of (A) the number of shares subject to such cancelled awards and (B) the Price; 

(f) the Company shall reimburse you for outplacement counseling and job search activities in an amount no greater than the
lesser of 15% of your annual salary and target bonus as in effect on the date of your Separation from Service or $50,000. To the extent these payments are subject to Code Section 409A, then such expenses must be incurred before the last day of
the second taxable year following the taxable year in which your Separation from Service occurred, provided that any reimbursement for such expenses must be paid to you before your third taxable year following the taxable year in which your
Separation from Service occurred. The Company shall also reimburse you for all legal fees and expenses incurred by you in contesting or disputing a termination under this Section 4(iii) or in seeking to obtain or enforce any right or benefit
provided by this Agreement provided that all such reimbursements be made as soon as practicable but no later than March 15 of the year following the year in which any judgment or settlement is finalized. 

(g) for a twenty-four month period after such termination, the Company shall arrange to provide you with life and health
insurance benefits substantially similar to those which you were receiving immediately prior to the Notice of Termination. To the extent such benefits are subject to Code Section 409A, the benefits provided pursuant to this Subsection shall be
treated as follows: (i) the amount of such benefits provided during one taxable year shall not affect the amount of such benefits provided in any other taxable year, except that to the extent such benefits consist of the reimbursement of
expenses referred to in Section 105(b) of the Code, a limitation may be imposed on the amount of such reimbursements over some or all of the twenty-four month period, as described in Treasury Regulation Section1.409A-3(i)(iv)(B), (ii) to
the extent that any such benefits consist of reimbursement of eligible expenses, such reimbursement must be made on or before the last day of the calendar year following the calendar year in which the expense was incurred and (iii) no such
benefit may be liquidated or exchanged for another benefit. Notwithstanding the foregoing, the Company shall not provide any benefit otherwise receivable by you pursuant to this paragraph (g) if an equivalent benefit is actually received by you
during the twenty-four month period following your termination, and any such benefit actually received by you shall be reported to the Company; 

 [date 1] 

Page 9 
  

 (h) at the time specified in Subsection (v), the Company shall pay to you,
in lieu of amounts that may otherwise be payable to you under any bonus plan or cash incentive plan (a “Bonus Plan”), a lump sum cash payment equal to (1) your annual target bonus for the year in which the Change in Control occurs,
multiplied by a fraction, (A) the numerator of which equals the number of full or partial days in such annual performance period during which you were employed by the Company and (B) the denominator of which is 365, and (2) the entire
target bonus opportunity with respect to each performance period in progress under all other Bonus Plans in effect at the time of termination. 

(iv) The payments provided for in Subsections (iii)(b), (c), (d), (e), (f) and (h) shall be made not later than the fifth day following your
Separation from Service; provided, however, that if the amounts of such payments cannot be finally determined on or before such day, the Company shall pay to you on such day an estimate, as determined in good faith by the Company, of the minimum
amount of such payments and shall pay the remainder of such payments (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code) as soon as the amount thereof can be determined but in no event later than the thirtieth day
after your Separation from Service. In the event that the amount of the estimated payments exceeds the amount subsequently determined to have been due, such excess shall be deemed to be paid in error and shall be payable on the fifth day after
demand by the Company (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code). Notwithstanding anything herein to the contrary, to the extent payments provided for in Section 4(iii) are subject to Code
Section 409A, if you are determined by the Company to be a Specified Key Employee, such amounts otherwise payable to you upon your Separation from Service shall be accumulated and paid to you on the date immediately after the expiration of the
six-month period following your Separation from Service. For purposes of this Agreement, “Specified Key Employee” shall mean an employee who, at the time of his or her Separation from Service is a “specified employee” as defined
in Code Section 409A(a)(2)(B)(i). Specified Key Employees will be identified by the Company according to procedures adopted by the Board or the Compensation & Benefits Committee of the Board (the “Committee”) applicable to
all plans and agreements sponsored by the Company that are subject to Code Section 409A. 
 (v) Except as provided in Subsection (iii)(g)
hereof, you shall not be required to mitigate the amount of any payment provided for in this Section 4 by seeking other employment or otherwise, nor shall the amount of any payment or benefit provided for in this Section 4 be reduced by
any compensation earned by you as the result of employment by another employer, by retirement benefits, by offset against any amount claimed to be owed by you to the Company, or otherwise. 

 [date 1] 

Page 10 
  

 (vi) With respect to the Executive Retirement Plan of The Dun & Bradstreet Corporation, as such
plan applies to you, if you receive any amounts pursuant to Subsections (iii) (b), (c), (d), (e), (f), (g) and (h) of this Article, you shall be deemed to have received the Company’s “consent” under Section 4.2(b)
of such plan (relating to the reduction in retirement benefits upon certain terminations of employment). 
 (vii) With respect to the Executive
Retirement Plan of The Dun & Bradstreet Corporation and The Dun & Bradstreet Corporation Key Employees’ Nonqualified Deferred Compensation Plan, and as such plans apply to you, following a Change in Control, the
Committee’s determinations and interpretations of such plans shall be consistent with pre-Change in Control practice, to the extent applicable, and, in the event of any dispute with you regarding your entitlement to benefits under such plans,
such determinations and interpretations shall be subject to a de novo standard of review (and shall not be entitled to a deferential standard of review) by any tribunal or adjudicator in connection with any post-Change in Control
determination or interpretation of benefit eligibility or entitlement. 
 5. Successors; Binding Agreement. 

(i) The Company will require any successor (whether direct or indirect, by purchase, merger, consolidation or otherwise) to all or substantially all of
the business and/or assets of the Company to expressly assume and agree to perform this Agreement in the same manner and to the same extent that the Company would be required to perform if no such succession had taken place. Failure of the Company
to obtain such express assumption and agreement at or prior to the effectiveness of any such succession shall be a breach of this Agreement and shall entitle you to lump sum cash payment from the Company, within five days of the Change in Control,
in the same amount and on the same terms to which you would be entitled hereunder if you were to terminate your employment for Good Reason immediately following a Change in Control. As used in this Agreement, “Company” shall mean the
Company as hereinbefore defined and any successor to its business and/or assets as aforesaid that assumes and agrees to perform this Agreement by operation of law, or otherwise. 

(ii) This Agreement shall inure to the benefit of and be enforceable by you and your personal or legal representatives, executors, administrators,
successors, heirs, distributees, devisees and legatees. If you should die while any amount would still be payable to you hereunder had you continued to live, all such amounts, unless otherwise provided herein, shall be paid in accordance with the
terms of this Agreement to your estate. 
 6. Notice. For the purpose of this Agreement, notices and all other
communications provided for in this Agreement shall be in writing and shall be deemed to have been duly given when delivered or mailed by United States certified or registered mail, return receipt requested, postage prepaid, addressed to the
respective addresses set forth on the first page of this Agreement (provided that all notice to the Company shall be directed to the attention of the Board with a copy to the Secretary of the Company), or to such other address as either party may
have furnished to the other in writing in accordance herewith, except that notice of change of address shall be effective only upon receipt. 

 [date 1] 

Page 11 
  

 7. Miscellaneous. No provision of this Agreement may be modified, waived or
discharged unless such waiver, modification or discharge is agreed to in writing and signed by you and such officer as may be specifically designated by the Board. No waiver by either party hereto at any time of any breach by the other party hereto
of, or compliance with, any condition or provision of this Agreement to be performed by such other party shall be deemed a waiver of similar or dissimilar provisions or conditions at the time or at any prior or subsequent time. No agreements or
representations, oral or otherwise, express or implied, with respect to the subject matter hereof have been made by either party that are not expressly set forth in this Agreement. The validity, interpretation, construction and performance of this
Agreement shall be governed by the laws of the State of New Jersey without regard to its conflicts of law principles. All references to sections of the Exchange Act or the Code shall be deemed also to refer to any successor provisions to such
sections. Any payments provided for hereunder shall be paid net of any applicable withholding required under federal, state or local law. The obligations of the Company under Section 4 shall survive the expiration of the term of this Agreement.

 8. Validity. The invalidity or unenforceability of any provision of this Agreement shall not affect the validity or
enforceability of any other provision of this Agreement, which shall remain in full force and effect. 
 9. Counterparts.
This Agreement may be executed in several counterparts, each of which shall be deemed to be an original but all of which together will constitute one and the same instrument. 

10. Prior Agreement. In consideration of the benefits provided hereunder, you agree that all prior agreements with respect to the
subject matter contained herein, made between you and The Dun & Bradstreet Corporation have become null and void and of no force or effect. 

11. Entire Agreement. This Agreement sets forth the entire agreement of the parties hereto in respect of the subject matter
contained herein and during the term of this Agreement supersedes the provisions of all prior agreements, promises, covenants, arrangements, communications, representations or warranties, whether oral or written, by any officer, employee or
representative of any party hereto with respect to the subject matter contained herein. 
 12. Code Section 409A.
This Agreement is intended to comply with Code Section 409A and all guidance issued thereunder by the U.S. Internal Revenue Service in all respects and shall be administered in a manner consistent with such intent. If an unintentional
operational failure occurs with respect to Code Section 409A requirements, you agree to fully cooperate with the Company to correct the 

 [date 1] 

Page 12 
  

 failure, to the extent possible, in accordance with any correction procedure established by the U.S.
Internal Revenue Service. Any reference herein to Code Section 409A or to Section 1.409A of the Treasury Regulations shall be interpreted to refer to any successor section of the Code, the Treasury Regulations, or other guidance issued by
the U.S. Internal Revenue Service, as appropriate. 
 If this letter sets forth our agreement on the subject matter hereof,
kindly sign and return to the Company the enclosed copy of this letter, which will then constitute our agreement on this subject. 
  

			
	Sincerely,
	
	THE DUN & BRADSTREET CORPORATION
		
	By:	 	 
		 	Senior Vice President - Human Resources

 Agreed to
this              day 
 of
            , 20     
  

 
 [name]

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