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                                                                    EXHIBIT 10.1

                            INDEMNIFICATION AGREEMENT

      This Indemnification Agreement (the "AGREEMENT") is entered into as of
_______ __, 2005, by and among Ritz Interactive, Inc., a Delaware corporation
(the "COMPANY") and the undersigned party (the "INDEMNITEE").

                                    RECITALS

A.    Indemnitee, as an officer and/or director of the Company, performs
      valuable services in such capacity for the Company.

B.    In order to induce the Indemnitee to continue to serve as a director
      and/or an officer of the Company, the Company has determined and agreed to
      enter into this contract with the Indemnitee.

      NOW, THEREFORE, in consideration of the Indemnitee's continued service as
an officer and/or director after the date hereof, the parties hereto agree as
follows:

1.    Indemnification.

      a.    Indemnification of Expenses. The Company shall indemnify and hold
            harmless the Indemnitee (including the Indemnitee's spouse, heirs,
            estate, executor or personal or legal representatives) and each
            person who controls the Indemnitee or who may be liable within the
            meaning of Section 15 of the Securities Act of 1933, as amended (the
            "SECURITIES ACT"), or Section 20 of the Securities Exchange Act of
            1934, as amended (the "EXCHANGE ACT"), to the fullest extent
            permitted by law, if the Indemnitee was or is or becomes a party to
            or witness or other participant in, or is threatened to be made a
            party to or witness or other participant in, any threatened, pending
            or completed action, suit, proceeding or alternative dispute
            resolution mechanism, or any hearing, inquiry or investigation that
            the Indemnitee believes might lead to the institution of any such
            action, suit, proceeding or alternative dispute resolution
            mechanism, whether civil, criminal, administrative, investigative or
            other (hereinafter a "CLAIM") by reason of (or arising in part out
            of) any event or occurrence related to the fact that the Indemnitee
            is or was a director, officer, employee, controlling person, agent
            or fiduciary of the Company, or any direct or indirect subsidiary of
            the Company or any direct or indirect parent of the Company, or is
            or was serving at the request of the Company as a director, officer,
            employee, controlling person, agent or fiduciary of another
            corporation, partnership, joint venture, trust or other enterprise,
            or by reason of any action or inaction on the part of the Indemnitee
            while serving in such capacity including, without limitation, any
            and all losses, claims, damages, expenses and liabilities, joint or
            several (including any investigation, legal and other expenses
            incurred in connection with, and any amount paid in settlement of,
            any action, suit, proceeding or any claim asserted) under the
            Securities Act, the Exchange Act or other federal or state statutory
            law or regulation, at common law or otherwise, that relate directly
            or indirectly to the registration, purchase, sale or ownership of
            any securities of the Company or to any fiduciary obligation owed

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            with respect thereto (hereinafter an "INDEMNIFICATION EVENT")
            against any and all expenses (including attorneys' fees and all
            other costs, expenses and obligations incurred in connection with
            investigating, defending, serving as a witness in or participating
            in (including on appeal), or preparing to defend, be a witness in or
            participate in, any such action, suit, proceeding, alternative
            dispute resolution mechanism, hearing, inquiry or investigation),
            judgments, fines, penalties and amounts paid in settlement (if such
            settlement is approved in advance by the Company, which approval
            shall not be unreasonably withheld or delayed) of such Claim, and
            any federal, state, local or foreign taxes imposed on the Indemnitee
            as a result of the actual or deemed receipt of any payments under
            this Agreement, and all interest, assessments and other charges paid
            or payable thereon or in respect thereto (collectively, hereinafter
            "EXPENSES"). Except as set forth below in SECTION 1(b), such payment
            of Expenses shall be made by the Company as soon as practicable but
            in any event no later than five (5) days after written demand by the
            Indemnitee therefor is presented to the Company.

      b.    Reviewing Party. Notwithstanding the foregoing, (i) the obligations
            of the Company under SECTION 1(a) and SECTION 2(a) shall be subject
            to the condition that the Reviewing Party (as described in SECTION
            10(e) hereof) shall not have determined (in a written opinion, in
            any case in which the Independent Legal Counsel referred to in
            SECTION 10(d) hereof is involved) that the Indemnitee would not be
            permitted to be indemnified under the terms of this Agreement or
            applicable law and communicates this in writing to the Indemnitee,
            and (ii) the Indemnitee acknowledges and agrees that the obligation
            of the Company to make an advance payment of Expenses to the
            Indemnitee pursuant to SECTION 1(a) and SECTION 2(a) (an "EXPENSE
            ADVANCE") shall be subject to the condition that, if, when and to
            the extent that the Reviewing Party determines that the Indemnitee
            would not be permitted to be so indemnified under applicable law,
            the Company shall be entitled to be reimbursed by the Indemnitee
            (who hereby agrees to reimburse the Company) for all such amounts
            theretofore paid; provided, however, that if the Indemnitee has
            commenced or thereafter commences legal proceedings in a court of
            competent jurisdiction to secure a determination that the Indemnitee
            should be indemnified under applicable law, any determination made
            by the Reviewing Party that the Indemnitee would not be permitted to
            be indemnified under applicable law shall not be binding and the
            Indemnitee shall not be required to reimburse the Company for any
            Expense Advance until a final judicial determination is made with
            respect thereto (as to which all rights of appeal therefrom have
            been exhausted or lapsed). The Indemnitee's obligation to reimburse
            the Company for any Expense Advance shall be unsecured and no
            interest shall be charged thereon.

            If there has not been a Change in Control (as defined in SECTION
            10(c) hereof), the Reviewing Party shall be selected by the Board of
            Directors or similar governing body of the Company, and if there has
            been such a Change in Control (other than a Change in Control that
            has been approved by a majority of the Company's Board of Directors
            or similar governing body who were in office immediately

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            prior to such Change in Control), the Reviewing Party shall be the
            Independent Legal Counsel referred to in SECTION 10(d) hereof.

            If there has been no determination by the Reviewing Party within
            thirty (30) days after a written demand for indemnification has been
            presented to the Company by the Indemnitee or if the Reviewing Party
            determines that the Indemnitee substantively would not be permitted
            to be indemnified in whole or in part under the terms of this
            Agreement or applicable law and the Reviewing Party notifies the
            Indemnitee in writing of such determination, then the Indemnitee
            shall have the right to commence litigation seeking an initial
            determination by the court or challenging any such determination by
            the Reviewing Party or any aspect thereof, including the legal or
            factual bases therefor, and the Company hereby consents to service
            of process and to appear in any such proceeding.

            Any determination by the Reviewing Party otherwise shall be
            conclusive and binding on the Company and the Indemnitee.

      c.    Contribution. If the indemnification provided for in SECTION 1(a)
            above for any reason is held by a court of competent jurisdiction to
            be unavailable to the Indemnitee in respect of any losses, claims,
            damages, expenses or liabilities referred to therein, then the
            Company, in lieu of indemnifying the Indemnitee thereunder, shall
            contribute to the amount paid or payable by the Indemnitee as a
            result of such losses, claims, damages, expenses or liabilities (i)
            in such proportion as is appropriate to reflect the relative
            benefits received by the Company and the Indemnitee, or (ii) if the
            allocation provided by CLAUSE (i) above is not permitted by
            applicable law, in such proportion as is appropriate to reflect not
            only the relative benefits referred to in CLAUSE (i) above but also
            the relative fault of the Company and the Indemnitee in connection
            with the action or inaction that resulted in such losses, claims,
            damages, expenses or liabilities, as well as any other relevant
            equitable considerations. In connection with any registration of the
            Company's securities, the relative benefits received by the Company
            and the Indemnitee shall be deemed to be in the same respective
            proportions that the net proceeds from the offering (before
            deducting expenses) received by the Company and the Indemnitee, in
            each case as set forth in the table on the cover page of the
            applicable prospectus, bear to the aggregate public offering price
            of the securities so offered. The relative fault of the Company and
            the Indemnitee shall be determined by reference to, among other
            things, whether the untrue or alleged untrue statement of a material
            fact or the omission or alleged omission to state a material fact
            relates to information supplied by the Company or the Indemnitee and
            the parties' relative intent, knowledge, access to information and
            opportunity to correct or prevent such statement or omission.

            The Company and the Indemnitee agree that it would not be just and
            equitable if contribution pursuant to this SECTION 1(c) were
            determined by pro rata or per capita allocation or by any other
            method of allocation that does not take account of the equitable
            considerations referred to in the immediately preceding paragraph.
            In connection with any registration of the Company's securities, in
            no

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            event shall the Indemnitee be required to contribute any amount
            under this SECTION 1(c) in excess of the lesser of: (i) that
            proportion of the total of such losses, claims, damages or
            liabilities that are indemnified against, equal to the proportion of
            the total securities sold under such registration statement that is
            being sold by the Indemnitee or (ii) the proceeds received by the
            Indemnitee from its sale of securities under such registration
            statement. No person found guilty of fraudulent misrepresentation
            (within the meaning of Section 11(f) of the Securities Act) shall be
            entitled to contribution from any person who was not found guilty of
            such fraudulent misrepresentation.

      d.    Survival Regardless of Investigation. The indemnification and
            contribution provided for in this SECTION 1 will remain in full
            force and effect regardless of any investigation made by or on
            behalf of the Indemnitee or the spouse, estate, heirs or personal or
            legal representative of the Indemnitee.

      e.    Change in Control. The Company agrees that if there is a Change in
            Control of the Company (other than a Change in Control that has been
            approved by a majority of the Company's Board of Directors or
            similar governing body who were in office immediately prior to such
            Change in Control) then, with respect to all matters thereafter
            arising concerning the rights of the Indemnitee to payments of
            Expenses under this Agreement or any other agreement or under the
            Company's charter documents as now or hereafter in effect,
            Independent Legal Counsel (as defined in SECTION 10(d) hereof) shall
            be selected by the Indemnitee and approved by the Company (which
            approval shall not be unreasonably withheld or delayed). Such
            counsel, among other things, shall, within thirty (30) days after a
            written demand for indemnification has been presented to the Company
            by the Indemnitee, render its written opinion to the Company and the
            Indemnitee as to whether and to what extent the Indemnitee would be
            permitted to be indemnified under the terms of this Agreement or
            applicable law. The Company agrees to abide by such opinion and to
            pay the reasonable fees of the Independent Legal Counsel referred to
            above and to fully indemnify such counsel against any and all
            expenses (including attorneys' fees), claims, liabilities and
            damages arising out of or relating to this Agreement or its
            engagement pursuant hereto.

      f.    Mandatory Payment of Expenses. Notwithstanding any other provision
            of this Agreement, to the extent that the Indemnitee has been
            successful on the merits or otherwise, including, without
            limitation, the dismissal of an action without prejudice, in the
            defense of any action, suit, proceeding, inquiry or investigation
            referred to in SECTION 1(a) hereof or in the defense of any claim,
            issue or matter therein, the Indemnitee shall be indemnified against
            all Expenses incurred by the Indemnitee in connection herewith.

2.    Expenses; Indemnification Procedure.

      a.    Advancement of Expenses. Subject to SECTION 1(b), the Company shall
            advance all Expenses incurred by the Indemnitee as soon as
            practicable but in any event no

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            later than five (5) days after written demand by the Indemnitee
            therefor to the Company.

      b.    Notice/Cooperation by the Indemnitee. The Indemnitee shall give the
            Company notice in writing as soon as practicable of any Claim made
            against the Indemnitee for which indemnification will or could be
            sought under this Agreement. Notice to the Company shall be directed
            to the Chief Executive Officer of the Company (the "CEO") at the
            Company's address (or such other address as the Company shall
            designate in writing to the Indemnitee). The CEO shall, promptly
            upon receipt of such a request for indemnification, advise the
            Company's Board of Directors in writing that Indemnitee has
            requested indemnification. In addition, Indemnitee shall give the
            Company such information and cooperation as it may reasonably
            require and as shall be within Indemnitee's power. The omission to
            so notify the Company will not relieve it from any liability which
            it may have to Indemnitee other than under this Agreement

      c.    No Presumptions; Burden of Proof. For purposes of this Agreement,
            the termination of any Claim by judgment, order, settlement (whether
            with or without court approval) or conviction, or upon a plea of
            nolo contendere, or its equivalent, shall not create a presumption
            that the Indemnitee did not meet any particular standard of conduct
            or have any particular belief or that a court has determined that
            indemnification is not permitted by applicable law. In addition,
            neither the failure of the Reviewing Party to have made a
            determination as to whether the Indemnitee has met any particular
            standard of conduct or had any particular belief, nor an actual
            determination by the Reviewing Party that the Indemnitee has not met
            such standard of conduct or did not have such belief, prior to the
            commencement of legal proceedings by the Indemnitee to secure a
            judicial determination that the Indemnitee should be indemnified
            under applicable law, shall be a defense to the Indemnitee's claim
            or create a presumption that the Indemnitee has not met any
            particular standard of conduct or did not have any particular
            belief. In connection with any determination by the Reviewing Party
            or otherwise as to whether the Indemnitee is entitled to be
            indemnified hereunder, the burden of proof shall be on the Company
            to establish that the Indemnitee is not so entitled.

      d.    Notice to Insurers. If, at the time of the receipt by the Company of
            a notice of a Claim pursuant to SECTION 2(b) hereof, the Company has
            liability insurance in effect that may cover such Claim, the Company
            shall give prompt notice of the commencement of such Claim to the
            insurers in accordance with the procedures set forth in each of the
            policies. The Company shall thereafter take all necessary or
            desirable action to cause such insurers to pay, on behalf of the
            Indemnitee, all amounts payable as a result of such action, suit,
            proceeding, inquiry or investigation in accordance with the terms of
            such policies.

      e.    Selection of Counsel. If the Company shall be obligated hereunder to
            pay the Expenses of any Claim, the Company shall be entitled to
            assume the defense of such Claim, with counsel approved by the
            Indemnitee, upon the delivery to the

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            Indemnitee of written notice of its election to do so. After
            delivery of such notice, approval of such counsel by the Indemnitee
            and the retention of such counsel by the Company, the Company will
            not be liable to the Indemnitee under this Agreement for any fees of
            counsel subsequently incurred by the Indemnitee with respect to the
            same Claim; provided that, (i) the Indemnitee shall have the right
            to employ the Indemnitee's counsel in any such Claim at the
            Indemnitee's expense and (ii) if (A) the employment of counsel by
            the Indemnitee has been previously authorized by the Company, (B)
            the Indemnitee shall have reasonably concluded that there is a
            conflict of interest between the Company and the Indemnitee in the
            conduct of any such defense and shall have promptly notified the
            Company in writing of such determination, or (C) the Company shall
            not continue to retain such counsel to defend such Claim, then the
            fees and expenses of the Indemnitee's counsel shall be at the
            expense of the Company. The Company shall not settle any proceeding
            in any manner which would impose any penalty or limitation on the
            Indemnitee without the Indemnitee's prior written consent, which
            consent shall not be unreasonably withheld or delayed.

3.    Additional Indemnification Rights; Nonexclusivity.

      a.    Scope. The Company hereby agrees to indemnify the Indemnitee to the
            fullest extent permitted by law, even if such indemnification is not
            specifically authorized by the other provisions of this Agreement.
            In the event of any change after the date of this Agreement in any
            applicable law, statute or rule that expands the right of the
            Company to indemnify a director, manager, officer, employee,
            controlling person, agent or fiduciary, it is the intent of the
            parties hereto that the Indemnitee shall enjoy by this Agreement the
            greater benefits afforded by such change. Upon any change in any
            applicable law, statute or rule that narrows the right of the
            Company to indemnify a director, manager, officer, employee, agent
            or fiduciary, such change, to the extent not otherwise required by
            such law, statute or rule to be applied to this Agreement, shall
            have no effect on this Agreement or the parties' rights and
            obligations hereunder except as set forth in SECTION 8(a) hereof.

      b.    Nonexclusivity. The indemnification provided by this Agreement shall
            be in addition to any rights to which the Indemnitee may be entitled
            under the Company's governance documents, any agreement, any vote of
            the equityholders of the Company or disinterested members of the
            Company's Board of Directors or similar governing body, applicable
            law, or otherwise. The indemnification provided under this Agreement
            shall continue as to the Indemnitee for any action the Indemnitee
            took or did not take while serving in an indemnified capacity even
            though the Indemnitee may have ceased to serve in such capacity.

4.    No Duplication of Payments. The Company shall not be liable under this
      Agreement to make any payment in connection with any Claim made against
      the Indemnitee to the extent the Indemnitee has otherwise actually
      received payment (under any insurance policy or otherwise) of the amounts
      otherwise indemnifiable hereunder.

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5.    Partial Indemnification. If the Indemnitee is entitled under any provision
      of this Agreement to indemnification by the Company for any portion of
      Expenses incurred in connection with any Claim, but not, however, for all
      of the total amount thereof, the Company shall nevertheless indemnify the
      Indemnitee for the portion of such Expenses to which the Indemnitee is
      entitled.

6.    Mutual Acknowledgement. The Company and the Indemnitee acknowledge that in
      certain instances, federal law or applicable public policy may prohibit
      the Company from indemnifying its directors, managers, officers,
      employees, controlling persons, agents or fiduciaries under this Agreement
      or otherwise. The Indemnitee understands and acknowledges that the Company
      has undertaken or may be required in the future to undertake with the
      Securities and Exchange Commission to submit the question of
      indemnification to a court in certain circumstances for a determination of
      the Company's rights under public policy to indemnify the Indemnitee.

7.    Liability Insurance. To the extent the Company maintains liability
      insurance applicable to directors, managers, officers, employees, control
      persons, agents or fiduciaries, the Indemnitee shall be covered by such
      policies in such a manner as to provide the Indemnitee the same rights and
      benefits as are accorded to the most favorably insured of the Company's
      directors, if the Indemnitee is a director, or of the Company's officers,
      if the Indemnitee is not a director of the Company but is an officer; or
      of the Company's key employees, controlling persons, agents or
      fiduciaries, if the Indemnitee is not an officer or director but is a key
      employee, agent, control person or fiduciary.

8.    Exceptions. Any other provision herein to the contrary notwithstanding,
      the Company shall not be obligated pursuant to the terms of this
      Agreement:

      a.    Claims Initiated by the Indemnitee. To indemnify or advance expenses
            to the Indemnitee with respect to Claims initiated or brought
            voluntarily by the Indemnitee and not by way of defense, except: (i)
            with respect to actions or proceedings to establish or enforce a
            right to indemnify under this Agreement or any other agreement or
            insurance policy or under the Company's governance documents now or
            hereafter in effect relating to Claims for Indemnifiable Events;
            (ii) in specific cases if the Board of Directors or similar
            governing body has approved the initiation or bringing of such
            Claim; or (iii) as otherwise required under applicable law,
            regardless of whether the Indemnitee ultimately is determined to be
            entitled to such indemnification, advance expense payment or
            insurance recovery, as the case may be; or

      b.    Claims Under Section 16(b). To indemnify the Indemnitee for expenses
            and the payment of profits arising from the purchase and sale by the
            Indemnitee of securities in violation of Section 16(b) of the
            Exchange Act or any similar successor statute; or

      c.    Claims Excluded Under Law. To indemnify the Indemnitee if: (i) the
            Indemnitee did not act in good faith and in a manner reasonably
            believed to be in or not opposed to the best interests of the
            Company or (ii) with respect to any criminal

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            action or proceeding, the Indemnitee had reasonable cause to believe
            the conduct was unlawful or (iii) the Indemnitee shall have been
            adjudged to be liable to the Company unless and only to the extent
            the court in which such action was brought shall permit
            indemnification as provided by applicable law.

9.    Period of Limitations. No legal action shall be brought and no cause of
      action shall be asserted by or in the right of the Company against the
      Indemnitee or the Indemnitee's estate, spouse, heirs, executors or
      personal or legal representatives after the expiration of two (2) years
      from the date of accrual of such cause of action, and any claim or cause
      of action of the Company shall be extinguished and deemed released unless
      asserted by the timely filing of a legal action within such two (2)-year
      period; provided, however, that if any shorter period of limitations is
      otherwise applicable to any such cause of action, such shorter period
      shall govern.

10.   Construction of Certain Phrases.

      a.    For purposes of this Agreement, references to the "COMPANY" shall
            include any other constituent entity (including any constituent of a
            constituent) absorbed in a consolidation or merger that, if its
            separate existence had continued, would have had power and authority
            to indemnify its directors, managers, officers, employees, agents or
            fiduciaries, so that if an Indemnitee is or was a director, manager,
            officer, employee, agent, control person, or fiduciary of such
            constituent entity, or is or was serving at the request of such
            constituent entity as a director, manager, officer, employee,
            control person, agent or fiduciary of another corporation,
            partnership, joint venture, employee benefit plan, trust or other
            enterprise, the Indemnitee shall stand in the same position under
            the provisions of this Agreement with respect to the resulting or
            surviving entity as the Indemnitee would have with respect to such
            constituent entity if its separate existence had continued.

      b.    For purposes of this Agreement, references to "OTHER ENTERPRISES"
            shall include employee benefit plans; references to "FINES" shall
            include any excise taxes assessed on the Indemnitee with respect to
            an employee benefit plan; and references to "SERVING AT THE REQUEST
            OF THE COMPANY" shall include any service as a director, manager,
            officer, employee, agent or fiduciary of the Company that imposes
            duties on, or involves services by, such director, manager, officer,
            employee, agent or fiduciary with respect to an employee benefit
            plan, its participants or its beneficiaries; and if the Indemnitee
            acted in good faith and in a manner the Indemnitee reasonably
            believed to be in the interest of the participants and beneficiaries
            of an employee benefit plan, the Indemnitee shall be deemed to have
            acted in a manner "NOT OPPOSED TO THE BEST INTERESTS OF THE COMPANY"
            as referred to in this Agreement.

      c.    For purposes of this Agreement a "CHANGE IN CONTROL" shall be deemed
            to have occurred if: (i) any "person" (as such term is used in
            Sections 13(d)(3) and 14(d)(2) of the Exchange Act), other than the
            Principals and their Related Parties, (A) who is or becomes the
            beneficial owner, directly or indirectly, of securities of

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            the Company representing ten percent (10%) or more of the combined
            voting power of the Company's then outstanding Voting Securities,
            increases his beneficial ownership of such securities by five
            percent (5%) or more over the percentage so owned by such person, or
            (B) becomes the "beneficial owner" (as defined in Rule 13d-3 under
            the Exchange Act), directly or indirectly, of securities of the
            Company representing more than twenty percent (20%) of the total
            voting power represented by the Company's then outstanding Voting
            Securities, (ii) during any period of two (2) consecutive years,
            individuals who at the beginning of such period constitute the Board
            of Directors or similar governing body of the Company and any new
            director whose election by the Board of Directors or nomination for
            election by the Company's stockholders was approved by a vote of at
            least two-thirds (2/3) of the directors then still in office who
            either were directors at the beginning of the period or whose
            election or nomination for election was previously so approved,
            cease for any reason to constitute a majority thereof, or (iii) the
            stockholders of the Company approve a merger or consolidation of the
            Company with any other corporation other than a merger or
            consolidation that would result in the Voting Securities of the
            Company outstanding immediately prior thereto continuing to
            represent (either by remaining outstanding or by being converted
            into Voting Securities of the surviving entity) at least eighty
            percent (80%) of the total voting power represented by the Voting
            Securities of the Company or such surviving entity outstanding
            immediately after such merger or consolidation, or the stockholders
            of the Company approve a plan of complete liquidation of the Company
            or an agreement for the sale or disposition by the Company of (in
            one transaction or a series of transactions) all or substantially
            all of the Company's assets. For purposes of this definition,
            "PRINCIPALS" means David Ritz, Fred H. Lerner and Wade R. Mayberry
            and "RELATED PARTY" means (1) any family member, spouse, heirs,
            estate, executor or personal or legal representative of any
            Principal; or (2) any trust, corporation, partnership or other
            entity, the beneficiaries, stockholders, partners, owners or persons
            beneficially holding an 80% or more controlling interest of which
            consist of any one or more Principals and/or such other persons
            referred to in the immediately preceding clause (1).

      d.    For purposes of this Agreement, "INDEPENDENT LEGAL COUNSEL" shall
            mean an attorney or firm of attorneys, selected in accordance with
            the provisions of SECTION 1(e) hereof, who shall not have otherwise
            performed services for the Company or the Indemnitee within the last
            three (3) years (other than with respect to matters concerning the
            right of the Indemnitee under this Agreement, or of other
            indemnitees under similar indemnity agreements).

      e.    For purposes of this Agreement, a "REVIEWING PARTY" shall mean any
            appropriate person or body consisting of a member or members of the
            Company's Board of Directors or similar governing party, or any
            other person or body appointed by such body, who is not a party to
            the particular Claim for which the Indemnitee is seeking
            indemnification, or Independent Legal Counsel.

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      f.    For purposes of this Agreement, "VOTING SECURITIES" shall mean any
            securities of the Company that vote generally in the election of
            directors.

11.   Counterparts. This Agreement may be executed in one or more counterparts,
      each of which shall constitute an original.

12.   Binding Effect; Successors and Assigns. This Agreement shall be binding
      upon and inure to the benefit of and be enforceable by the parties hereto
      and their respective successors, assigns, including any direct or indirect
      successor by purchase, merger, consolidation or otherwise to all or
      substantially all of the business and/or assets of the Company and
      including any estate, spouse, heirs or personal or legal representatives
      of the Indemnitee. The Company shall require and cause any successor
      (whether direct or indirect by purchase, merger, consolidation or
      otherwise) to all, substantially all, or a substantial part, of the
      business and/or assets of the Company, by written agreement in form and
      substance satisfactory to the Indemnitee, expressly to assume and agree to
      perform this Agreement in the same manner and to the same extent that the
      Company would be required to perform if no such succession had taken
      place. This Agreement shall continue in effect with respect to Claims
      relating to Indemnifiable Events regardless of whether the Indemnitee
      continues to serve as a director, officer, employee, agent, controlling
      person or fiduciary of the Company or of any other enterprise, including
      subsidiaries of the Company, at the Company's request.

13.   Attorneys' Fees. In the event that any action is instituted by the
      Indemnitee under this Agreement or under any liability insurance policies
      maintained by the Company to enforce or interpret any of the terms hereof
      or thereof, the Indemnitee shall be entitled to be paid all Expenses
      incurred by the Indemnitee with respect to such action, regardless of
      whether the Indemnitee is ultimately successful in such action, and shall
      be entitled to the advancement of Expenses with respect to such action,
      unless, as a part of such action, a court of competent jurisdiction over
      such action determines that each of the material assertions made by the
      Indemnitee as a basis for such action was not made in good faith or was
      frivolous. In the event of an action instituted by or in the name of the
      Company under this Agreement to enforce or interpret any of the terms of
      this Agreement, the Indemnitee shall be entitled to be paid all Expenses
      incurred by the Indemnitee in defense of such action (including costs and
      expenses incurred with respect to the Indemnitee counterclaims and
      cross-claims made in such action), and shall be entitled to the
      advancement of Expenses with respect to such action, unless, as a part of
      such action, a court having jurisdiction over such action determines that
      each of the Indemnitee's material defenses to such action was made in bad
      faith or was frivolous.

14.   Notice. All notices and other communications required or permitted
      hereunder shall be in writing, shall be effective when given, and shall in
      any event be deemed to be given: (a) five (5) days after deposit with the
      U.S. Postal Service or other applicable postal service, if delivered by
      first class mail, postage prepaid; (b) upon delivery, if delivered by
      hand; (c) one (1) business day after the business day of deposit with
      Federal Express or similar overnight courier, freight prepaid; or (d) one
      (1) day after the business day of delivery by facsimile transmission, if
      deliverable by facsimile transmission, with copy by first class mail,
      postage prepaid, and shall be addressed if to the Indemnitee, at the
      Indemnitee's

                                       10
<PAGE>

      address as set forth beneath the Indemnitee's signature to this Agreement
      and if to the Company at the address of its principal corporate offices
      (attention: Secretary) or at such other address as such party may
      designate by ten (10) days' advance written notice to the other party
      hereto.

15.   Consent to Jurisdiction. The Company and the Indemnitee hereby irrevocably
      consent to the jurisdiction of the courts of the State of Delaware for all
      purposes in connection with any action or proceeding that arises out of or
      relates to this Agreement and agree that any action instituted under this
      Agreement shall be commenced, prosecuted and continued only in the Court
      of Chancery of the State of Delaware in and for New Castle County, which
      shall be the exclusive and only proper forum for adjudicating such a
      claim.

16.   Severability. The provisions of this Agreement shall be severable in the
      event that any of the provisions hereof (including any provision within a
      single section, paragraph or sentence) are held by a court of competent
      jurisdiction to be invalid, void or otherwise unenforceable, and the
      remaining provisions shall remain enforceable to the fullest extent
      permitted by law. Furthermore, to the fullest extent possible, the
      provisions of this Agreement (including, without limitations, each portion
      of this Agreement containing any provision held to be invalid, void or
      otherwise unenforceable, that is not itself invalid, void or
      unenforceable) shall be construed so as to give effect to the intent
      manifested by the provision held invalid, illegal or unenforceable.

17.   Choice of Law. This Agreement shall be governed by and its provisions
      construed and enforced in accordance with the laws of the State of
      Delaware, as applied to contracts between Delaware residents, entered into
      and to be performed entirely within the State of Delaware, without regard
      to the conflict of laws principles thereof.

18.   Subrogation. In the event of payment under this Agreement, the Company
      shall be subrogated to the extent of such payment to all of the rights of
      recovery of the Indemnitee who shall execute all documents required and
      shall do all acts that may be necessary to secure such rights and to
      enable the Company effectively to bring suit to enforce such rights.

19.   Amendment and Termination. No amendment, modification, termination or
      cancellation of this Agreement shall be effective unless it is in writing
      signed by all parties hereto. No waiver of any of the provisions of this
      Agreement shall be deemed or shall constitute a waiver of any other
      provisions hereof (whether or not similar) nor shall such waiver
      constitute a continuing waiver.

20.   Integration and Entire Agreement. This Agreement sets forth the entire
      understanding between the parties hereto and supersedes and merges all
      previous written and oral negotiations, commitments, understandings and
      agreements relating to the subject matter hereof between the parties
      hereto.

21.   No Construction as Employment Agreement. Nothing contained in this
      Agreement shall be construed as giving the Indemnitee any right to be
      retained in the employ of the Company or any of its subsidiaries.

                                       11
<PAGE>

      IN WITNESS WHEREOF, the parties hereto have executed this Indemnification
Agreement on and as of the day and year first above written.

                                  COMPANY:

                                  RITZ INTERACTIVE, INC.,
                                  a Delaware corporation

                                  By: ___________________________
                                  Name: _________________________
                                  Title: ________________________

                                  INDEMNITEE:

                                  By: ___________________________
                                  Name: _________________________

                                  Address for notices:

                                  ________________________________
                                  ________________________________
                                  ________________________________

                                      S-1<PAGE>

                                                                    EXHIBIT 10.2

                              AMENDED AND RESTATED
                             RITZ INTERACTIVE, INC.
                             1999 STOCK OPTION PLAN
                 (Amended and Restated as of October 29, 2001)

1.    ESTABLISHMENT AND PURPOSES OF THE PLAN.

      Ritz Interactive, Inc. hereby establishes this 1999 Stock Option Plan to
promote the interests of the Company and its shareholders by (i) helping to
attract and retain the services of selected key employees and consultants of the
Company who are in a position to make material contributions to the successful
operation of the Company's business, (ii) motivating such persons, by means of
performance-related incentives, to achieve the Company's business goals, (iii)
enabling such persons to participate in the long-term growth and financial
success of the Company by providing them with an opportunity to purchase stock
of the Company, and (iv) helping to attract and motivate directors of the
Company to perform the time consuming and essential management and oversight
tasks which are central to the growth and financial success of the Company.

2.    DEFINITIONS.

      The following definitions shall apply throughout the Plan:

      a. "AFFILIATE" shall mean any entity that directly or indirectly through
one or more intermediaries controls or is controlled by, or is under common
control with, the Company.

      b. "BOARD" shall mean the Board of Directors of the Company.

      c. "CODE" shall mean the Internal Revenue Code of 1986, as amended from
time to time. References in the Plan to any section of the Code shall be deemed
to include any amendment or successor provisions to such section and any
regulations issued under such section.

      d. "COMMON STOCK" shall mean the common stock, $0.001 par value, of the
Company.

      e. "COMPANY" shall mean Ritz Interactive, Inc., a Delaware corporation,
and any "subsidiary" corporation, whether now or hereafter existing, as defined
in Sections 424(f) and (g) of the Code.

      f. "COMMITTEE" shall mean the committee, if any, of the Board appointed in
accordance with Section 4(a) of the Plan.

      g. "CONTINUOUS STATUS AS AN EMPLOYEE/CONSULTANT" shall mean the absence of
any interruption or termination of employment by, or consultant status with, the
Company. Continuous Status as an Employee/Consultant shall not be considered
interrupted in the case of sick leave, military leave or any other leave of
absence approved by the Board or in the case of transfers between locations of
the Company.

<PAGE>

      h. "DIRECTOR" shall mean a member of the Company's Board.

      i. "EMPLOYEE" shall mean any employee of the Company, including officers
and directors who are also employees and, for purposes of eligibility for
Nonstatutory Stock Options, any consultant to the Company, whether or not
employed by the Company.

      j. "EXCHANGE ACT" shall mean the Securities Exchange Act of 1934, as
amended.

      k. "FAIR MARKET VALUE" shall mean, with respect to Shares, the fair market
value per Share on the date an option is granted (or in connection with the
Company's right to repurchase the Shares, the date of termination) as determined
by the Board in its sole discretion, exercised in good faith; provided, however,
that where there is a public market for the Common Stock, the fair market value
per Share shall be the average of the closing bid and asked prices of the Common
Stock on the date of grant (or, if there are no such prices for such date, on
the first preceding day on which there were such reported prices) as reported in
The Wall Street Journal (or, if not so reported, as otherwise reported by the
National Association of Securities Dealers Automated Quotations System) or, in
the event the Common Stock is listed on a stock exchange or quoted on the Nasdaq
National Market System, the fair market value per Share shall be the closing
price on the exchange or on the Nasdaq National Market System on the date of
grant of the Option (or, if there are no sales on such date, on the first
preceding day on which there were reported sales), as reported in The Wall
Street Journal,

      h. "INCENTIVE STOCK OPTION" shall mean an Option intended to qualify as an
incentive stock option within the meaning of Section 422 of the Code.

      i. "NONSTATUTORY STOCK OPTION" shall mean an Option which is not an
Incentive Stock Option.

      j. "OPTION" shall mean a stock option to purchase Common Stock granted to
an Optionee pursuant to the Plan.

      k. "OPTION AGREEMENT" means a written agreement substantially in one of
the forms attached hereto as Exhibit A, or such other form or forms as the Board
(subject to the terms and conditions of the Plan) may from time to time approve,
evidencing and reflecting the terms of an Option.

      l  "OPTIONED STOCK" shall mean the Common Stock subject to an Option
granted pursuant to the Plan.

      m. "OPTIONEE" shall mean any Employee, Director or consultant who is
granted an Option.

      n  "PLAN" shall mean this 1999 Stock Option Plan.

      r. "SECURITIES ACT" shall mean the Securities Act of 1933, as amended.

                                       -2-

<PAGE>

      s. "SHARES" shall mean shares of the Common Stock or any shares into which
such Shares may be converted in accordance with Section 12 of the Plan.

      t. "STOCK PURCHASE AGREEMENT" shall mean an agreement substantially in the
form attached hereto as Exhibit B, or such other form or forms as the Board
(subject to the terms and conditions of the Plan) may from time to time approve,
which the Board may require be executed as a condition of purchasing Optioned
Stock upon exercise of an Option.

      u. "TERMINATION FOR CAUSE" shall mean termination of employment or
consulting arrangement as a result of (i) any act or acts by the Optionee
constituting a felony under any federal, state or local law; (ii) the Optionee's
willful and continued failure to perform the duties assigned to him or her as an
Employee or consultant; (iii) any material breach by the Optionee of any
agreement with the Company concerning his or her employment or other
understanding concerning the terms and conditions of employment by the Company;
(iv) dishonesty, gross negligence or malfeasance by the Optionee in the
performance of his or her duties as an Employee or consultant or any conduct by
the Optionee which involves a material conflict of interest with any business of
the Company or Affiliate; or (v) the Optionee's taking or knowingly omitting to
take any other action or actions in the performance of Optionee's duties as an
Employee or consultant without informing appropriate members of management to
whom such Optionee reports, which action or actions, in the determination of the
Committee, have caused or substantially contributed to the material
deterioration in the business of the Company or any Affiliate, taken as a whole.

3.    SHARES RESERVED.

      The maximum aggregate number of Shares reserved for issuance pursuant to
the Plan shall be Four Million Five Hundred Thousand (4,500,000) Shares or the
number of shares of stock to which such Shares shall be adjusted as provided in
Section 12 of the Plan; provided, however, that at no time shall the total
number of shares issuable upon exercise of all outstanding options and the total
number of shares provided for under any stock bonus or similar plan of the
Company exceed the applicable percentage as calculated in accordance with the
conditions and exclusions set forth in Section 260.140.45 of the California Code
of Regulations, based on the shares of the Company which are outstanding at the
time the calculation is made. Such number of Shares may be set aside out of
authorized but unissued Shares not reserved for any other purpose, or out of
issued Shares acquired for and held in the treasury of the Company from time to
time.

      Shares subject to, but not sold or issued under, any Option terminating,
expiring or canceled for any reason prior to its exercise in full shall again
become available for Options thereafter granted under the Plan and the same
shall not be deemed an increase in the number of Shares reserved for issuance
under the Plan.

4.    ADMINISTRATION OF THE PLAN.

      a. The Plan shall be administered by the Board. Members of the Board who
are eligible for Options or have been granted Options may vote on any matters
affecting the administration of the Plan or the grant of any Options pursuant to
the Plan, except that no such member shall act upon the granting of an Option to
himself or herself, but any such member may be counted in determining the

                                       -3-

<PAGE>

existence of a quorum at any meeting of the Board or Committee during which
action is taken with respect to the granting of Options to him or her.

            The Board may at any time appoint a Committee consisting of not less
than two persons to administer the Plan on behalf of the Board, subject to such
terms and conditions, as the Board may prescribe. Members of the Committee shall
serve for such period of time as the Board may determine. From time to time the
Board may increase the size of the Committee and appoint additional members
thereto, remove members (with or without cause) and appoint new members in
substitution therefor, fill vacancies however caused or remove all members of
the Committee and thereafter directly administer the Plan. To the extent the
Board has specifically delegated to the Committee authority under this Plan,
each reference herein to the Board relating to the delegated matters, unless the
context otherwise requires, shall be deemed to include a reference to the
Committee.

      b. Subject to the provisions of the Plan, the Board shall have the
authority in its discretion to: (i) grant either Incentive Stock Options in
accordance with Section 422 of the Code or Nonstatutory Stock Options, (ii)
determine, upon review of relevant information, the Fair Market Value per Share,
(iii) determine the exercise price of the Options to be granted to Employees in
accordance with Section 6(c) of the Plan, (iv) determine the Employees to whom,
and the time or times at which, Options shall be granted and the number of
Shares subject to each Option, (v) prescribe, amend and rescind rules and
regulations relating to the Plan, subject to the limitations set forth in
Section 14 of the Plan, (vi) determine the terms and provisions of each Option
granted to Optionees under the Plan and each Option Agreement and Stock Purchase
Agreement (which need not be identical with the terms of other Options, Option
Agreements and Stock Purchase Agreements) and, with the consent of the Optionee,
to modify or amend an outstanding Option, Option Agreement or Stock Purchase
Agreement, (vii) accelerate the exercise date of any Option, (viii) determine
whether any Optionee will be required to execute a Stock Purchase Agreement or
other agreement as a condition to the exercise of an Option, and to determine
the terms and provisions of any such agreement (which need not be identical with
the terms of any other such agreement) and, with the consent of the Optionee, to
amend any such agreement, (ix) interpret the Plan or any agreement entered into
with respect to the grant or exercise of Options, (x) determine the eligibility
of an Employee for benefits hereunder and the amount thereof, (xi) authorize any
person to execute on behalf of the Company any instrument required to effectuate
the grant of an Option previously granted or to take such other actions as may
be necessary or appropriate with respect to the Company's rights pursuant to
Options or agreements relating to the grant or exercise thereof and (xii) make
such other determinations and establish such other procedures as it deems
necessary or advisable for the administration of the Plan.

      c. All decisions, determinations and interpretations of the Board shall be
final and binding on all Optionees and any other holders of any Options granted
under the Plan.

      d. The Board shall keep minutes of its meetings and of the actions taken
by it without a meeting. A majority of the Board shall constitute a quorum and
the actions of a majority at a meeting, including a telephone meeting, at which
a quorum is present or acts approved in writing by a majority of the members of
the Board without a meeting shall constitute acts of the Board.

                                       -4-

<PAGE>

      e. The Company shall pay all original issue and transfer taxes with
respect to the grant of Options and/or the issue and transfer of Shares pursuant
to the exercise thereof and all other fees and expenses necessarily incurred by
the Company in connection therewith; provided, however, that the person
exercising an Option shall be responsible for all payroll, withholding, income
and other taxes incurred by such person on the date of exercise of an Option or
transfer of Shares.

5.    ELIGIBILITY.

      Options may be granted under the Plan only to Employees, Directors, and
consultants; provided, however, that consultants shall only be eligible to
receive Nonstatutory Stock Options. An Employee who has been granted an Option
may, if he or she is otherwise eligible, be granted additional Options.

6.    TERMS AND CONDITIONS OF OPTIONS.

      Options granted pursuant to the Plan by the Board shall be either
Incentive Stock Options or Nonstatutory Stock Options and shall be evidenced by
an Option Agreement providing, in addition to such other terms as the Board may
deem advisable, the following terms and conditions:

      a. Time of Granting Options. The date of grant of an Option shall for all
purposes be the date on which the Board makes the determination granting such
Option; provided, however, that if the Board determines that such grant shall
be made as of some future date, the date of grant shall be such future date.
Notice of the determination shall be given to each Optionee within a reasonable
time after the date of such grant.

      b. Number of Shares. Each Option Agreement shall state the number of
Shares to which it pertains and whether such Option is intended to constitute an
Incentive Stock Option or a Nonstatutory Stock Option.

      c. Exercise Price. The exercise price per Share for the Shares to be
issued pursuant to the exercise of an Option shall be such price as is
determined by the Board; provided, however, that such price shall in no event be
less than 100% of the Fair Market Value per Share on the date of grant of an
Option.

         In the case of any Option granted to an Employee who at the time of
grant owns or is deemed to own (by reason of the attribution rules applicable
under Section 424(d) of the Code or otherwise) stock possessing more than ten
percent of the total combined voting power of all classes of stock of the
Company or any parent or subsidiary corporations of the Company, the exercise
price per Share shall be no less than 110% of the Fair Market Value per Share
on the date of grant.

      d. Medium and Time of Payment. The consideration to be paid for the Shares
to be issued upon exercise of an Option shall consist entirely of cash or check
payable to the Company or such other consideration and method of payment
permitted under any laws to which the Company is subject and which is approved
by the Board; provided, however, that the Optionee in any event shall pay in
cash any amount necessary to satisfy the Company's withholding obligations.

                                       -5-

<PAGE>

      e. Term of Options. The term of each Option may be up to ten years from
the date of grant thereof; provided, however, that the term of an Incentive
Stock Option granted to an Employee who, at the time the Incentive Stock Option
is granted, owns or is deemed to own (by reason of the attribution rules of
Section 424(d) of the Code) stock possessing more than ten percent of the total
combined voting power of all classes of stock of the Company, shall be five
years from the date of grant thereof or such shorter term as may be provided in
the Option Agreement.

         The term of any Option may be less than the maximum term provided for
herein as specified by the Board upon grant of the Option and as set forth in
the Option Agreement.

      f. Maximum Amount of Incentive Stock Options. To the extent that the
aggregate Fair Market Value (determined at the time an Incentive Stock Option is
granted) of the Shares with respect to which Incentive Stock Options are
exercisable for the first time by an Optionee during any calendar year under all
incentive stock option plans of the Company exceeds $100,000, the Options in
excess of such limit shall be treated as Nonstatutory Stock Options.

7.    EXERCISE OF OPTION.

      a. In General. Any Option granted hereunder to an Employee shall be
exercisable at such times and under such conditions as may be determined by the
Board and as shall be permissible under the terms of the Plan, including any
performance criteria with respect to the Company and/or the Optionee as may be
determined by the Board; provided, however, that Optionees shall have the right
to exercise their Options at the rate of at least 20% per year over five years
from the date of grant.

         An Option may be exercised in accordance with the provisions of the
Plan as to all or any portion of the Shares then exercisable thereunder from
time to time during the term of the Option. However, an Option may not be
exercised for a fraction of a Share.

      b. Procedure. An Option shall be deemed to be exercised when written
notice of such exercise has been given to the Company at its principal business
office in accordance with the terms of the Option Agreement by the person
entitled to exercise the Option and full payment for the Shares with respect to
which the Option is exercised has been received by the Company, together with
(i) any other agreements required by the terms of the Plan and/or Option
Agreement or as required by the Board and (ii) payment by the Optionee of all
payroll, withholding or income taxes incurred in connection with such Option
exercise (or arrangements for the collection or payment of such tax satisfactory
to the Board are made).

      c. Decrease in Available Shares. Exercise of an Option in any manner shall
result in a decrease in the number of Shares which thereafter may be available,
both for purposes of the Plan and for sale under the Option, by the number of
Shares as to which the Option is exercised, except if the Option is exercised by
tendering Shares, either actually or by attestation.

      d. Exercise of Shareholder Rights. Until the Option is properly exercised
in accordance with the terms of this Section 7, no right to vote or receive
dividends or any other rights as a shareholder shall exist with respect to the
Optioned Stock. No adjustment shall be made for a dividend

                                       -6-

<PAGE>

or other right for which the record date is prior to the date the Option is
exercised, except as provided in Section 12 of the Plan.

      e. Termination of Eligibility. If an Optionee ceases to serve as an
Employee or consultant for any reason other than death, permanent and total
disability (within the meaning of Section 22(e)(3) of the Code) or Termination
for Cause and thereby terminates his or her Continuous Status as an
Employee/Consultant, he or she may, but only within three months following the
date he or she ceases his or her Continuous Status as an Employee/Consultant
(subject to any earlier termination of the Option as provided by its terms),
exercise his or her Option to the extent that he or she was entitled to exercise
it at the date of such termination. To the extent that he or she was not
entitled to exercise the Option at the date of such termination, or if he or she
does not exercise such Option (which he or she was entitled to exercise) within
the time specified herein, the Option shall terminate. Notwithstanding anything
to the contrary herein, the Board may at any time and from time to time prior
to the termination of a Nonstatutory Stock Option, with the consent of the
Optionee, extend the period of time during which the Optionee may exercise his
or her Nonstatutory Stock Option following the date he or she ceases his or her
Continuous Status as an Employee/Consultant; provided, however, that the maximum
period of time during which a Nonstatutory Stock Option shall be exercisable
following the date on which an Optionee terminates his or her Continuous Status
as an Employee/Consultant shall not exceed an aggregate of six months and
provided, further, that the Nonstatutory Stock Option shall not be, or as a
result of such extension become, exercisable after the expiration of the term of
such Option as set forth in the Option Agreement and, notwithstanding any
extension of time during which the Nonstatutory Stock Option may be exercised,
that such Option, unless otherwise amended by the Board, shall only be
exercisable to the extent the Optionee was entitled to exercise it on the date
he or she ceased his or her Continuous Status as an Employee/Consultant.

      f. Death or Disability of Optionee. If an Optionee's Continuous Status as
an Employee/Consultant ceases due to death or permanent and total disability
(within the meaning of Section 22(e)(3) of the Code) of the Optionee, the Option
may be exercised within six months (or such other period of time not exceeding
one year as is determined by the Board at the time of granting the Option)
following the date of death or termination of employment due to permanent or
total disability (subject to any earlier termination of the Option as provided
by its terms), by the Optionee in the case of permanent or total disability, or
in the case of death by the Optionee's estate or by a person who acquired the
right to exercise the Option by bequest or inheritance, but in any case (unless
otherwise determined by the Board at the time of granting the Option) only to
the extent the Optionee was entitled to exercise the Option at the date of his
or her termination of employment by death or permanent and total disability. To
the extent that he or she was not entitled to exercise such Option at the date
of his or her termination of employment by death or permanent and total
disability, or if he or she does not exercise such Option (which he or she was
entitled to exercise) within the time specified herein, the Option shall
terminate.

      g. Termination for Cause. If an Optionee's Continuous Status as an
Employee/Consultant with the Company terminates due to his or her Termination
for Cause, he or she may exercise his or her Option to the extent such Option
was exercisable as of the date of such termination, but only within 30 days
following the date of such Termination for Cause (subject to any earlier
termination of the Option as provided by its terms). To the extent that he or
she was not entitled to exercise such Option at the date of his or her
Termination for Cause, or if he or she does not exercise such Option (which he

                                       -7-

<PAGE>

or she was entitled to exercise) within the time specified herein, the Option
shall terminate.

      h. Expiration of Option. Notwithstanding any provision in the Plan,
including but not limited to the provisions set forth in Sections 7(d) and 7(e),
an Option may not be exercised, under any circumstances, after the expiration of
its term.

      i. Conditions on Exercise and Issuance. As soon as practicable after any
proper exercise of an Option in accordance with the provisions of the Plan, the
Company shall deliver to the Optionee at the principal executive office of the
Company or such other place as shall be mutually agreed upon between the Company
and the Optionee, a certificate or certificates representing the Shares for
which the Option shall have been exercised. The time of issuance and delivery of
the certificate or certificates representing the Shares for which the Option
shall have been exercised may be postponed by the Company for such period as may
be required by the Company, with reasonable diligence, to comply with any law or
regulation applicable to the issuance or delivery of such Shares.

         Options granted under the Plan are conditioned upon the Company
obtaining any required permit or order from the appropriate governmental
agencies authorizing the Company to issue such Options and Shares issuable upon
exercise thereof. Shares shall not be issued pursuant to the exercise of an
Option unless the exercise of such Option and the issuance and delivery of such
Shares pursuant thereto shall comply with all relevant provisions of law,
including, without limitation, the Securities Act, the Exchange Act, applicable
state law, the rules and regulations promulgated thereunder and the requirements
of any stock exchange upon which the Shares may then be listed. Any such
issuance may be further subject to the approval of counsel for the Company with
respect to such compliance.

      j. Withholding or Deduction for Taxes. The grant of Options hereunder and
the issuance of Shares pursuant to the exercise thereof is conditioned upon the
Company's reservation of the right to withhold, in accordance with any
applicable law, from any compensation or other amounts payable to the Optionee,
any taxes required to be withheld under Federal, state or local law as a result
of the grant or exercise of such Option or the sale of the Shares issued upon
exercise thereof. To the extent that compensation and other amounts, if any,
payable to the Optionee are insufficient to pay any taxes required to be so
withheld, the Company may, in its sole discretion, require the Optionee, as a
condition of the exercise of an Option, to pay in cash to the Company an amount
sufficient to cover such tax liability or otherwise to make adequate provision
for the delivery to the Company of cash necessary to satisfy the Company's
withholding obligations under Federal and state law.

8.    COMPANY'S RIGHT TO REPURCHASE SHARES.

a. If an Optionee ceases to serve as an Employee or consultant for any reason,
including death or permanent and total disability (within the meaning of Section
22(e)(3) of the Internal Revenue Code of 1986, as amended), and thereby
terminates his or her Continuous Status as an Employee/Consultant, the Company
shall have the right to repurchase all of the Shares purchased by the Optionee
hereunder, at a price to be determined as set forth below. Such right on the
part of the Company shall commence upon the last day of such Optionee's
Continuous Status As An Employee/Consultant (the "Termination Date") and shall
expire on the 90th calendar day after the Termination Date (or in the case of
Common

                                       -8-

<PAGE>

Stock issued upon exercise of Options after the Termination Date, within 90
calendar days after the date of such exercise).

      b. The repurchase price shall be an amount equal to the higher of the
exercise price of the Option or 100% of the Fair Market Value per Share on the
Termination Date times the number of Shares to be repurchased. The repurchase
price may be paid by the Company by cash, check, evidence of cancellation of
indebtedness of the Optionee to the Company, or some combination thereof, as the
Company acting in its sole discretion may determine.

9.    TERMINATION OF REPURCHASE RIGHT.

      Optionee's obligations and the Company's rights under Section 8 above
shall terminate upon the earlier of (i) the first sale of Common Stock by the
Company to the public which is effected pursuant to a registration statement
filed with, and declared effective by, the Securities and Exchange Commission
(the "SEC") under the Securities Act or (ii) the merger or consolidation of the
Company into, or the sale of all or substantially all of the Company's assets
to, another corporation, if immediately after such merger, consolidation or sale
of assets, at least 50% of the capital stock of the Company or such other
corporation is owned by persons who are not holders of capital stock of the
Company immediately prior to such merger, consolidation or sale.

10.   NONTRANSFERABILITY OF OPTIONS.

      Options granted under the Plan may not be sold, pledged, assigned,
hypothecated, gifted, transferred or disposed of in any manner, either
voluntarily or involuntarily by operation of law, other than by will or by the
laws of descent or distribution.

11.   HOLDING PERIOD.

      In the case of officers and directors of the Company and to the extent
that the Common Stock is registered under Section 12(g) of the Exchange Act, at
least six months must elapse from the date of grant of an Option to the date of
disposition of the underlying Shares.

12.   ADJUSTMENT UPON CHANGE IN CORPORATE STRUCTURE.

      a. Subject to any required action by the shareholders of the Company, the
number of Shares covered by each outstanding Option, and the number of Shares
which have been authorized for issuance under the Plan but as to which no
Options have yet been granted or which have been returned to the Plan upon
cancellation or expiration of an Option, as well as the exercise or purchase
price per Share covered by each such outstanding Option, shall be
proportionately adjusted for any increase or decrease in the number of issued
Shares resulting from a stock split, reverse stock split or combination or the
payment of a stock dividend (but only on the Common Stock) or reclassification
of the Common Stock or any other increase or decrease in the number of issued
Shares effected without receipt of consideration by the Company (other than
stock awards to Employees); provided, however, that the conversion of any
convertible securities of the Company shall not be deemed to have been effected
without the receipt of consideration. Such adjustment shall be made by the
Board, whose determination in that respect shall be final, binding and
conclusive, Except as expressly provided

                                       -9-

<PAGE>

herein, no issue by the Company of shares of stock of any class, or securities
convertible into shares of stock of any class, shall affect, and no adjustment
by reason thereof shall be made with respect to, the number or price of Shares
subject to the Plan or an Option.

      b. In the event of the proposed dissolution or liquidation of the Company,
or in the event of a proposed sale of all or substantially all of the assets of
the Company (other than in the ordinary course of business), or the merger or
consolidation of the Company with or into another corporation, as a result of
which the Company is not the surviving and controlling corporation, the Board
shall (i) make provision for the assumption of all outstanding options by the
successor corporation or (ii) declare that any Option shall terminate as of a
date fixed by the Board which is at least 30 days after the notice thereof to
the Optionee and shall give each Optionee the right to exercise his or her
Option as to all or any part of the Optioned Stock, including Shares as to which
the Option would not otherwise be exercisable provided such exercise does not
violate Section 7(e) of the Plan.

      c. No fractional shares of Common Stock shall be issuable on account of
any action aforesaid, and the aggregate number of shares into which Shares then
covered by the Option, when changed as the result of such action, shall be
reduced to the largest number of whole shares resulting from such action, unless
the Board, in its sole discretion, shall determine to issue scrip certificates
in respect to any fractional shares, which scrip certificates shall be in a form
and have such terms and conditions as the Board in its discretion shall
prescribe.

13.   SHAREHOLDER APPROVAL.

      Effectiveness of the Plan shall be subject to approval by the shareholders
of the Company within 12 months before or after the date the Plan is adopted by
the Board; provided, however, that Options may be granted pursuant to the Plan
subject to subsequent approval of the Plan by such shareholders. Any option
exercised before shareholder approval is obtained must be rescinded if
shareholder approval is not obtained within 12 months before or after the Plan
is adopted. Such shares shall not be counted in determining whether such
approval is obtained. Shareholder approval shall be obtained (i) by the
affirmative vote of the holders of a majority of the Shares present or
represented and entitled to vote thereon at a meeting of shareholders duly held
in accordance with the laws of the State of Delaware or (ii) by written consent
of the holders of the outstanding Shares in accordance with the laws of the
State of Delaware.

14.   AMENDMENT AND TERMINATION OF THE PLAN.

      a. Amendment and Termination. The Board may amend or terminate the Plan
from time to time in such respects as the Board may deem advisable and shall
make any amendments which may be required so that Options intended to be
Incentive Stock Options shall at all times continue to be Incentive Stock
Options for the purpose of Section 422 of the Code; provided, however, that
without approval of the holders of a majority of the voting Shares represented
or present and entitled to vote at a valid meeting of shareholders, no such
revision or amendment shall (i) materially increase the benefits accruing to
participants under the Plan; (ii) materially increase the number of Shares which
may be issued under the Plan, other than in connection with an adjustment under
Section 12 of the Plan; (iii) materially modify the requirements as to
eligibility for participation in the Plan; (iv) materially change the
designation of the class of Employees eligible to be granted Options; (v) remove
the administration

                                      -10-

<PAGE>

of the Plan from the Board or its Committee; or (vi) extend the term of the Plan
beyond the maximum term set forth in Section 17 hereunder.

      b. Effect of Amendment or Termination. Except as otherwise provided in
Section 12 of the Plan, any amendment or termination of the Plan shall not
affect Options already granted and such Options shall remain in full force and
effect as if the Plan had not been amended or terminated, unless mutually agreed
otherwise between the Optionee and the Company, which agreement must be in
writing and signed' by the Optionee and the Company. Notwithstanding anything to
the contrary herein, this 1999 Stock Option Plan shall not adversely affect,
unless mutually agreed in writing by the Company and an Optionee, the terms and
provisions of any Option granted prior to the date the Plan was approved by
shareholders as provided in Section 13 of the Plan.

15.   INDEMNIFICATION.

      No member of the Board or its Committee shall be liable for any act or
action taken, whether of commission or omission, except in circumstances
involving willful misconduct, or for any act or action taken, whether of
commission or omission, by any other member or by any officer, agent or
Employee. In addition to such other rights of indemnification they may have as
members of the Board, or as members of the Committee, the Board and the
Committee shall be indemnified by the Company against reasonable expenses,
including attorneys' fees actually and necessarily incurred in connection with
the defense of any action, suit or proceeding, or in connection with any appeal
therein, to which they or any of them may be a party by reason of any action
taken, by commission or omission, in connection with the Plan or any Option
granted thereunder, and against all amounts paid by them in settlement thereof
(provided such settlement is approved by independent legal counsel selected by
the Company) or paid by them in satisfaction of a judgment in any action, suit
or proceeding, except in relation to matters as to which it shall be adjudged in
such action, suit or proceeding that a Board or Committee member is liable for
willful misconduct in the performance of his or her duties; provided that within
60 days after institution of any such action, suit or proceeding, such Board or
Committee member shall in writing have offered the Company the opportunity, at
its own expense, to handle and defend the same.

16.   GENERAL PROVISIONS.

      a. Other Plans. Nothing contained in the Plan shall prohibit the Company
from establishing additional incentive compensation arrangements.

      b. No Enlargement of Rights. Neither the Plan, nor the granting of
Options, nor any other action taken pursuant to the Plan shall constitute or be
evidence of any agreement or understanding, express or implied, that the Company
will retain an Employee for any period of time, or at any particular rate of
compensation. Nothing in the Plan shall be deemed to limit or affect the right
of the Company to discharge any Employee at any time for any reason or no
reason.

         No Employee shall have any right to or interest in Options authorized
hereunder prior to the grant thereof to such eligible person, and upon such
grant he or she shall have only such rights and interests as are expressly
provided herein and in the related Option Agreement, subject, however,

                                      -11-

<PAGE>

to all applicable provisions of the Company's Articles of Incorporation, as the
same may be amended from time to time.

      c. Notice. Any notice to be given  to the Company pursuant to the
provisions of the Plan shall be addressed to the Company in care of its
Secretary (or such other person as the Company may designate from time to time)
at its principal office, and any notice to be given to an Optionee to whom an
Option is granted hereunder shall be delivered personally or addressed to him or
her at the address given beneath his or her signature on his or her Stock Option
Agreement, or at such other address as such Optionee or his or her transferee
(upon the transfer of the Optioned Stock) may hereafter designate in writing to
the Company. Any such notice shall be deemed duly given when enclosed in a
properly sealed envelope or wrapper addressed as aforesaid, registered or
certified, and deposited, postage and registry or certification fee prepaid, in
a post office or branch post office regularly maintained by the United States
Postal Service. It shall be the obligation of each Optionee holding Shares
purchased upon exercise of an Option to provide the Secretary of the Company, by
letter mailed as provided hereinabove, with written notice of his or her direct
mailing address.

      d. Applicable Law. To the extent that Federal laws do not otherwise
control, the Plan shall be governed by and construed in accordance with the laws
of the State of Delaware, without regard to the conflict of laws rules thereof.

      e. Incentive Stock Options. The Company shall not be liable to an Optionee
or other person if it is determined for any reason by the Internal Revenue
Service or any court having jurisdiction that any Incentive Stock Options are
not incentive stock options as defined in Section 422 of the Code.

      f. Information to Optionees. To the extent as may be required by
applicable law or as may be required to create and maintain Incentive Stock
Option status, the Company shall provide without charge to each Optionee copies
of its annual financial statements (which need not be audited), which may be
included within such annual and periodic reports as are provided by the Company
to its shareholders generally.

      g. Availability of Plan. A copy of the Plan shall be delivered to the
Secretary of the Company and shall be shown by him or her to any eligible person
making reasonable inquiry concerning it.

      h. Severability. In the event that any provision of the Plan is found to
be invalid or otherwise unenforceable under any applicable law, such invalidity
or unenforceability shall not be construed as rendering any other provisions
contained herein as invalid or unenforceable, and all such other provisions
shall be given full force and effect to the same extent as though the invalid or
unenforceable provision was not contained herein.

                                      -12-

<PAGE>

17.   EFFECTIVE DATE AND TERM OF PLAN.

      The Plan shall become effective upon shareholder approval as provided in
Section 12 of the Plan. Options may be granted under the Plan prior to securing
such shareholder approval provided that such Options shall be expressly subject
to securing such shareholder approval and may not be exercised in whole or in
part unless such shareholder approval has been duly obtained. The Plan shall
continue in effect for a term of ten years (from the date the Plan is adopted or
the date the Plan is approved by the shareholders, whichever is earlier) unless
sooner terminated under Section 14 of the Plan.

                                      -13-

<PAGE>

                            CERTIFICATE OF SECRETARY

      The undersigned Secretary of Ritz Interactive, Inc., a Delaware
corporation (the "Company"), hereby certifies that the foregoing is a true and
correct copy of the Company's 1999 Stock Option Plan, as amended.

      IN WITNESS WHEREOF, the undersigned has executed this document on this
_______day of ____________________, 200_.

                                  _______________________________
                                  Secretary

                                      -14-

<PAGE>

                                   EXHIBIT A-1
                             RITZ INTERACTIVE, INC.
                             1999 STOCK OPTION PLAN
                        INCENTIVE STOCK OPTION AGREEMENT

      Ritz Interactive, Inc., a Delaware corporation (the "Company"), hereby
enters into this agreement (the "Option Agreement") with _______________________
(the "Optionee"), whose address is______________________________________________
____________________, on this _________day of______________________,__________,
whereby the Company grants to the Optionee the right and option to purchase an
aggregate of__________________shares of Common Stock (the "Shares") of the
Company. This Option is in all respects subject to the terms, definitions and
provisions of the 1999 Stock Option Plan (the "Plan") adopted by the Company and
incorporated herein by reference. The terms defined in the Plan shall have the
same meanings herein.

      1. NATURE OF THE OPTION. This Option is intended by the Company and the
Optionee to qualify as an Incentive Stock Option, as defined in Section 422 of
the Internal Revenue Code of 1986, as amended (the "Code").

      2. EXERCISE PRICE. The exercise price is $_____________________per Share,
which price is not less than [100%] [110%] of the Fair Market Value thereof on
the date this Option is granted.

      3. METHOD OF PAYMENT. The consideration to be paid for the Shares to be
issued upon the exercise of this Option shall consist entirely of cash or check
payable to the Company or such other consideration and method of payment
permitted under any laws to which the Company is subject and which is approved
by the Board.

      4. EXERCISE OF OPTION. This Option shall be exercisable during its term
only in accordance with the terms and provisions of the Plan and this Option as
follows:

            (a) This Option shall vest and be exercisable cumulatively as
follows: [e.g., 20% of the Option shall vest on the first anniversary of the
date of grant (the "First Anniversary") and the remaining 80% of the Option
shall vest in sixteen (16) equal quarterly installments with the first
installment vesting on the last day of the first full calendar quarter following
the First Anniversary and one additional installment vesting on the last day of
each calendar quarter thereafter,] as long as the Optionee continues to serve as
an Employee or consultant of the Company. The Optionee may exercise the
exercisable portion of this Option in whole or in part at any time during his or
her employment or consulting status with the Company, provided the Optionee has
been in continuous employment with the Company since the grant of this Option.
However, an Option may not be exercised for a fraction of a Share. In the event
of the Optionee's termination of employment with the Company, or the Optionee's
disability or death, the provisions of Sections 7 or 8 below shall apply to any
exercise of this Option.

            (b) This Option shall be exercisable by written notice which shall
state the election to exercise this Option, the number of Shares with respect to
which this Option is being exercised and such other representations and
agreements as may be required by the Company hereunder or pursuant to the
provisions of the Plan. Such written notice shall be signed by the Optionee and
shall be delivered

                                      -15-

<PAGE>

in person or by certified mail to the Secretary of the Company or such other
person as may be designated by the Company. The written notice shall be
accompanied by payment of the purchase price and an executed Stock Purchase
Agreement if required by the Company. The certificate or certificates for the
Shares as to which this Option is exercised shall be registered in the name of
the Optionee.

            (b) No rights of a shareholder shall exist with respect to the
Shares under this Option as a result of the mere grant of this Option or the
exercise of this Option. Such rights shall exist only after issuance of a stock
certificate in accordance with Section 7(i) of the Plan.

      5. RESTRICTIONS ON EXERCISE. This Option may not be exercised until such
time as the Plan has been approved by the shareholders of the Company as set
forth in Section 13 of the Plan, or if the issuance of Shares upon the
Optionee's exercise or the method of payment of consideration for such Shares
would constitute a violation of any applicable Federal or state securities law
or other applicable law or regulation. As a condition to the exercise of this
Option, the Company may take such steps as in its judgment are reasonably
required to prevent any such violation and may require the Optionee to make any
representations, warranties or acknowledgments to the Company as may be required
by any applicable law or regulation.

      6. INVESTMENT REPRESENTATIONS. In connection with the acquisition of this
Option, the Optionee represents and warrants as follows:

            (a) The Optionee is acquiring this Option, and upon exercise of this
Option, will be acquiring the Shares for investment in his or her own account,
not as a nominee or agent, and not with a view to, or for resale in connection
with, any distribution thereof.

            (b) The Optionee has a preexisting business or personal relationship
with the Company or one of its directors, officers or controlling persons and by
reason of his or her business or financial experience has, and could be
reasonably assumed to have, the capacity to evaluate the merits and risks of
purchasing Common Stock of the Company and to make an informed investment
decision with respect thereto and to protect the Optionee's interests in
connection with the acquisition of this Option and the Shares.

      7. TERMINATION OF EMPLOYMENT/CONSULTANT STATUS.

            (a) If the Optionee ceases to serve as an Employee or consultant for
any reason other than death, permanent and total disability (within the meaning
of Section 22(e)(3) of the Code) or Termination for Cause and thereby terminates
his or her Continuous Status as an Employee/Consultant, the Optionee shall have
the right to exercise this Option at any time within three months after the date
of such termination to the extent that the Optionee was entitled to exercise
this Option at the date of such termination. To the extent that the Optionee was
not entitled to exercise this Option at the date of termination, or to the
extent this Option is not exercised within the time specified herein, this
Option shall terminate. Notwithstanding the foregoing, this Option shall not be
exercisable after the expiration of the term set forth in Section 9 hereof.

            (b) If an Optionee's Continuous Status as an Employee/Consultant
terminates due

                                      -16-

<PAGE>

to his or her Termination for Cause, he or she may exercise his or her Option to
the extent such Option was exercisable as of the date of such termination, but
only within 30 days following the date of such Termination for Cause (subject to
any earlier termination of the Option as provided by its terms). To the extent
that he or she was not entitled to exercise such Option at the date of his or
her Termination for Cause, or if he or she does not exercise such Option (which
he or she was entitled to exercise) within the time specified herein, the Option
shall terminate. Notwithstanding the foregoing, this Option shall not be
exercisable after the expiration of the term set forth in Section 9 hereof.

      8. DEATH OR DISABILITY. If the Optionee ceases to serve as an Employee due
to death or permanent and total disability (within the meaning of Section
22(e)(3) of the Code), this Option may be exercised at any time within six
months after the date of death or termination of employment due to disability,
in the case of death, by the Optionee's estate or by a person who acquired the
right to exercise this Option by bequest or inheritance, or, in the case of
disability, by the Optionee, but in any case only to the extent the Optionee was
entitled to exercise this Option at the date of such termination. To the extent
that the Optionee was not entitled to exercise this Option at the date of
termination, or to the extent this Option is not exercised within the time
specified herein, this Option shall terminate. Notwithstanding the foregoing,
this Option shall not be exercisable after the expiration of the term set forth
in Section 9 hereof.

      9. TERM OF OPTION. This Option may not be exercised more than
______________________________(_____) years from the date of the grant of this
Option and may be exercised during such term only in accordance with the Plan
and the terms of this Option Agreement. Notwithstanding any provision in the
Plan with respect to the post-employment exercise of this Option, this Option
may not be exercised after the expiration of its term.

      10. WITHHOLDING UPON EXERCISE OF OPTION. The Company reserves the right to
withhold, in accordance with any applicable laws, from any consideration payable
to Optionee any taxes required to be withheld by Federal, state or local law as
a result of the grant or exercise of this Option or the sale or other
disposition of the Shares issued upon exercise of this Option. If the amount of
any consideration payable to the Optionee is insufficient to pay such taxes or
if no consideration is payable to the Optionee, upon the request of the Company,
the Optionee shall pay to the Company in cash an amount sufficient for the
Company to satisfy any Federal, state or local tax withholding requirements it
may incur as a result of the grant or exercise of this Option or the sale or
other disposition of the Shares issued upon the exercise of this Option.

      11. NONTRANSFERABILITY OF OPTION. This Option may not be sold, pledged,
assigned, hypothecated, gifted, transferred or disposed of in any manner either
voluntarily or involuntarily by operation of law or otherwise, other than by
will or by the laws of descent or distribution. Subject to the foregoing and the
terms of the Plan, the terms of this Option shall be binding upon the executors,
administrators, heirs, successors and assigns of the Optionee.

      12. NO RIGHT OF EMPLOYMENT. Neither this Option nor the Plan shall confer
upon the Optionee any right to continue in the employment of the Company or
limit in any respect the right of the Company to discharge the Optionee at any
time, with or without cause and with or without notice.

                                      -17-

<PAGE>

      13. MISCELLANEOUS.

            (c) Successors and Assigns. This Option Agreement shall bind and
inure only to the benefit of the parties to this Option Agreement (the
"Parties") and their respective successors and assigns.

            (d) No Third-Party Beneficiaries. Nothing in this Option Agreement
is intended to confer any rights or remedies on any persons other than the
Parties and their respective successors or assigns. Nothing in this Option
Agreement is intended to relieve or discharge the obligation or liability of
third persons to any Party. No provision of this Option Agreement shall give any
third person any right of subrogation or action over or against any Party.

            (e) Amendments. (i) The Board reserves the right to amend the terms
and provisions of this Option Agreement without the Optionee's consent to comply
with any Federal or state securities law.

                  (ii) Except as specifically provided in subsection (i) above,
this Option Agreement shall not be changed or modified, in whole or in part,
except by supplemental agreement signed by the Parties. Either Party may waive
compliance by the other Party with any of the covenants or conditions of this
Option Agreement, but no waiver shall be binding unless executed in writing by
the Party making the waiver. No waiver of any provision of this Option Agreement
shall be deemed, or shall constitute, a waiver of any other provision, whether
or not similar, nor shall any waiver constitute a continuing waiver. Any consent
under this Option Agreement shall be in writing and shall be effective only to
the extent specifically set forth in such writing. For the protection of the
Parties, amendments, waivers and consents that are not in writing and executed
by the Party to be bound may be enforced only if they are detrimentally relied
upon and proved by clear and convincing evidence. Such evidence shall not
include any alleged reliance.

            (f) Notice. Any notice, instruction or communication required or
permitted to be given under this Option Agreement to any Party shall be in
writing and shall be deemed given when actually received or, if earlier, five
days after deposit in the United States mail by certified or express mail,
return receipt requested, first class postage prepaid, addressed to the
principal office of such Party or to such other address as such Party may
request by written notice.

            (g) Governing Law. To the extent that Federal laws do not otherwise
control, the Plan and this Option Agreement and all determinations made or
actions taken pursuant hereto shall be governed by the laws of the State of
Delaware, without regard to the conflict of laws rules thereof

            (h) Entire Agreement. This Option Agreement and the Plan constitute
the entire agreement between the Parties with regard to the subject matter
hereof. This Option Agreement supersedes all previous agreements between the
Parties, and there are now no agreements, representations or warranties between
the Parties, other than those set forth herein.

            (i) Severability. If any provision of this Option Agreement or the
application of such provision to any person or circumstances is held invalid or
unenforceable, the remainder of this Option Agreement, or the application of
such provision to persons or circumstances other than those as

                                      -18-

<PAGE>

to which it is held invalid or unenforceable, shall not be affected thereby.

            (j) Optionee Representation. The Optionee acknowledges receipt of
the Plan, a copy of which is attached hereto, and hereby accepts the grant of
this Option subject to all of the terms and provisions thereof

      IN WITNESS WHEREOF, this Option Agreement has been duly executed on behalf
of the Company by an authorized representative of the Company and by the
Optionee as of the date and year first written above.

DATE OF GRANT: __________________________

Ritz Interactive, Inc.,
a Delaware corporation

By: _____________________________________

Title: __________________________________

Optionee:
_________________________________________

      THIS OPTION AND THE SECURITIES WHICH MAY BE PURCHASED UPON EXECUTION OF
THIS OPTION HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS
AMENDED, OR QUALIFIED UNDER THE SECURITIES LAWS OF ANY STATE, AND HAVE BEEN
ACQUIRED FOR INVESTMENT AND NOT WITH A VIEW TO, OR IN CONNECTION WITH, THE SALE,
TRANSFER OR DISTRIBUTION THEREOF. NO SUCH SALE, TRANSFER OR DISTRIBUTION MAY BE
EFFECTED WITHOUT AN EFFECTIVE REGISTRATION STATEMENT RELATING THERETO OR AN
OPINION OF COUNSEL SATISFACTORY TO THE COMPANY THAT SUCH REGISTRATION IS NOT
REQUIRED.

      THE SHARES WHICH MAY BE PURCHASED UPON EXERCISE OF THIS OPTION ARE SUBJECT
TO A RIGHT OF FIRST REFUSAL AND MAY BE TRANSFERRED ONLY IN ACCORDANCE WITH THE
TERMS OF A STOCK PURCHASE AGREEMENT TO BE ENTERED INTO BETWEEN THE HOLDER OF
THIS OPTION AND THE COMPANY UPON EXERCISE OF THIS OPTION, A COPY OF WHICH
AGREEMENT IS ON FILE WITH THE SECRETARY OF THE COMPANY.

                                      -19-

<PAGE>

                                   EXHIBIT A-2
                             RITZ INTERACTIVE, INC.
                             1999 STOCK OPTION PLAN
                       NONSTATUTORY STOCK OPTION AGREEMENT

      Ritz Interactive, Inc., a Delaware corporation (the "Company"), hereby
enters into this agreement (the "Option Agreement") with _______________________
_________________ (the "Optionee"), whose address is ___________________________
___________________________________________ on this ______ day of _____________,
_____________, whereby the Company grants to the Optionee the right and option
to purchase an aggregate of________________shares of Common Stock (the "Shares")
of the Company. This Option is in all respects subject to the terms, definitions
and provisions of the 1999 Stock Option Plan (the "Plan") adopted by the Company
and incorporated herein by reference. The terms defined in the Plan shall have
the same meanings herein.

      1. NATURE OF THE OPTION. This Option is intended to be a nonstatutory
stock option and is not intended to be an incentive stock option within the
meaning of Section 422 of the Internal Revenue Code of 1986, as amended (the
"Code"), or to otherwise qualify for any special tax benefits to the Optionee.

      2. EXERCISE PRICE. The exercise price is $______________________per Share,
which price is not less than 100% of the Fair Market Value thereof on the date
this Option is granted.

      3. METHOD OF PAYMENT. The consideration to be paid for the Shares to be
issued upon exercise of this Option shall consist entirely of cash or check
payable to the Company or such other consideration and method of payment
permitted under any laws to which the Company is subject and which is approved
by the Board.

      4. EXERCISE OF OPTION. This Option shall be exercisable during its term
only in accordance with the terms and provisions of the Plan and this Option as
follows:

            (a) This Option shall vest and be exercisable cumulatively as
follows: [e.g., 20% of the Option shall vest on the first anniversary of the
date of grant (the "First Anniversary") and the remaining 80% of the Option
shall vest in sixteen (16) equal quarterly installments with the first
installment vesting on the last day of the first full calendar quarter following
the First Anniversary and one additional installment vesting on the last day of
each calendar quarter thereafter,] as long as the Optionee continues to serve as
an Employee or consultant. The Optionee may exercise the exercisable portion of
this Option in whole or in part at any time during his or her employment or
consulting status with the Company, provided the Optionee has been in continuous
employment with the Company since the grant of this Option. However, an Option
may not be exercised for a fraction of a Share. In the event of the Optionee's
termination of employment with the Company, or the Optionee's disability or
death, the provisions of Sections 7 or 8 below shall apply to any exercise of
this Option.

            (b) This Option shall be exercisable by written notice which shall
state the election to exercise this Option, the number of Shares in respect to
which this Option is being exercised and such other representations and
agreements as may be required by the Company hereunder or pursuant to the
provisions of the Plan. Such written notice shall be signed by the Optionee and
shall be delivered

<PAGE>

in person or by certified mail to the Secretary of the Company or such other
person as may be designated by the Company. The written notice shall be
accompanied by payment of the purchase price and an executed Stock Purchase
Agreement, if required by the Company. The certificate or certificates for the
Shares as to which this Option is exercised shall be registered in the name of
the Optionee.

            (c) No rights of a shareholder shall exist with respect to the
Shares under this Option as a result of the mere grant of this Option or the
exercise of this Option. Such rights shall exist only after issuance of a stock
certificate in accordance with Section 7(i) of the Plan.

      5. RESTRICTIONS ON EXERCISE. This Option may not be exercised until such
time as the Plan has been approved by the shareholders of the Company as set
forth in Section 13 of the Plan, or if the issuance of Shares upon Optionee's
exercise or the method of payment of consideration for such Shares would
constitute a violation of any applicable Federal or state securities law or
other applicable law or regulation. As a condition to the exercise of this
Option, the Company may require the Optionee to make any representation and
warranty to the Company as may be required by any applicable law or regulation.

      6. INVESTMENT REPRESENTATIONS. In connection with the acquisition of this
Option, the Optionee represents and warrants as follows:

            (a) The Optionee is acquiring this Option, and upon exercise of this
Option, will be acquiring the Shares for investment in his or her own account,
not as a nominee or agent, and not with a view to, or for resale in connection
with, any distribution thereof.

            (b) The Optionee has a preexisting business or personal relationship
with the Company or one of its directors, officers or controlling persons and by
reason of his or her business or financial experience has, and could be
reasonably assumed to have, the capacity to evaluate the merits and risks of
purchasing Common Stock of the Company and to make an informed investment
decision with respect thereto and to protect the Optionee's interests in
connection with the acquisition of this Option and the Shares.

      7. TERMINATION OF EMPLOYMENT.

            (a) If the Optionee ceases to serve as an Employee or consultant of
the Company for any reason other than death, permanent and total disability
(within the meaning of Section 22(e)(3) of the Code) or Termination for Cause
and thereby terminates his or her Continuous Status as an Employee/Consultant,
the Optionee shall have the right to exercise this Option at any time within
three months after the date of such termination to the extent that the Optionee
was entitled to exercise this Option at the date of such termination. The
Committee may at any time and from time-to-time prior to the termination of this
Option, with the consent of Optionee, extend the period of time during which the
Optionee may exercise this Option following the date the Optionee ceases to
serve as an Employee or consultant for a period which shall not exceed an
aggregate of six months; provided, however, that this Option shall remain
exercisable only to the extent that the Optionee was entitled to exercise this
Option at the date of such termination. To the extent that the Optionee was not
entitled to exercise this Option at the date of termination, or to the extent
this Option is not exercised within the time specified

                                       -2-
<PAGE>

herein, this Option shall terminate. Notwithstanding the foregoing, this Option
shall not be exercisable after the expiration of the term set forth in Section 9
hereof.

            (b) If an Optionee's Continuous Status as an Employee/Consultant
terminates due to his or her Termination for Cause, he or she may exercise his
or her Option to the extent such Option was exercisable as of the date of such
termination, but only within 30 days following the date of such Termination for
Cause (subject to any earlier termination of the Option as provided by its
terms). To the extent that he or she was not entitled to exercise such Option at
the date of his or her Termination for Cause, or if he or she does not exercise
such Option (which he or she was entitled to exercise) within the time specified
herein, the Option shall terminate. Notwithstanding the foregoing, this Option
shall not be exercisable after the expiration of the term set forth in Section 9
hereof

      8. DEATH OR DISABILITY. If the Optionee ceases to serve as an Employee or
consultant due to death or permanent and total disability (within the meaning of
Section 22(e)(3) of the Code), this Option may be exercised at any time within
six months after the date of death or termination of employment due to
disability, in the case of death, by the Optionee's estate or by a person who
acquired the right to exercise this Option by bequest or inheritance, or, in the
case of disability, by the Optionee, but in any case only to the extent the
Optionee was entitled to exercise this Option at the date of such termination.
To the extent that the Optionee was not entitled to exercise this Option at the
date of termination, or to the extent this Option is not exercised within the
time specified herein, this Option shall terminate. Notwithstanding the
foregoing, this Option shall not be exercisable after the expiration of the term
set forth in Section 9 hereof.

      9. TERM OF OPTION. This Option may not be exercised more than_____________
(_______) years from the date of the grant of this Option and may be exercised
during such term only in accordance with the Plan and the terms of this Option
Agreement. Notwithstanding any provision in the Plan with respect to the
post-employment exercise of this Option, this Option may not be exercised after
the expiration of its term.

      10. WITHHOLDING UPON EXERCISE OF OPTION. The Company reserves the right to
withhold, in accordance with any applicable laws, from any consideration payable
to Optionee any taxes required to be withheld by Federal, state or local law as
a result of the grant or exercise of this Option or the sale or other
disposition of the Shares issued upon exercise of this Option. If the amount of
any consideration payable to the Optionee is insufficient to pay such taxes or
if no consideration is payable to the Optionee, upon the request of the Company,
the Optionee shall pay to the Company in cash an amount sufficient for the
Company to satisfy any Federal, state or local tax withholding requirements it
may incur, as a result of the grant or exercise of this Option or the sale or
other disposition of the Shares issued upon the exercise of this Option.

      11. NONTRANSFERABILITY OF OPTION. This Option may not be sold, pledged,
assigned, hypothecated, gifted, transferred or disposed of in any manner either
voluntarily or involuntarily by operation of law, other than by will or by the
laws of descent or distribution. Subject to the foregoing and the terms of the
Plan, the terms of this Option shall be binding upon the executors,
administrators, heirs, successors and assigns of the Optionee.

      12. NO RIGHT OF EMPLOYMENT. Neither this Option nor the Plan shall confer
upon the

                                       -3-

<PAGE>

Optionee any right to continue in the employment of the Company or limit in any
respect the right of the Company to discharge the Optionee at any time, with or
without cause and with or without notice.

      13. MISCELLANEOUS.

            (c) Successors and Assigns. This Option Agreement shall bind and
inure only to the benefit of the parties to this Option Agreement (the
"Parties") and their respective successors and assigns.

            (d) No Third-Party Beneficiaries. Nothing in this Option Agreement
is intended to confer any rights or remedies on any persons other than the
Parties and their respective successors or assigns. Nothing in this Option
Agreement is intended to relieve or discharge the obligation or liability of
third persons to any Party. No provision of this Option Agreement shall give any
third person any right of subrogation or action over or against any Party.

            (e) Amendments. (i) The Board reserves the right to amend the terms
and provisions of this Option without the Optionee's consent to comply with any
Federal or state securities law.

                  (ii) Except as specifically provided in subsection (i) above,
this Option Agreement shall not be changed or modified, in whole or in part,
except by supplemental agreement signed by the Parties. Either Party may waive
compliance by the other Party with any of the covenants or conditions of this
Option Agreement, but no waiver shall be binding unless executed in writing by
the Party making the waiver. No waiver of any provision of this Option Agreement
shall be deemed, or shall constitute, a waiver of any other provision, whether
or not similar, nor shall any waiver constitute a continuing waiver. Any consent
under this Option Agreement shall be in writing and shall be effective only to
the extent specifically set forth in such writing. For the protection of the
Parties, amendments, waivers and consents that are not in writing and executed
by the Party to be bound may be enforced only if they are detrimentally relied
upon and proved by clear and convincing evidence. Such evidence shall not
include any alleged reliance.

            (f) Notice. Any notice, instruction or communication required or
permitted to be given under this Option Agreement to any Party shall be in
writing and shall be deemed given when actually received or, if earlier, five
days after deposit in the United States mail by certified or express mail,
return receipt requested, first class postage prepaid, addressed to the
principal office of such Party or to such other address as such Party may
request by written notice.

            (g) Governing Law. To the extent that Federal laws do not otherwise
control, the Plan and this Option Agreement and all determinations made or
actions taken pursuant hereto shall be governed by the laws of the state of
Delaware, without regard to the conflict of laws rules thereof.

            (h) Entire Agreement. This Option Agreement and the Plan constitute
the entire agreement between the Parties with regard to the subject matter
hereof. This Option Agreement supersedes all previous agreements between the
Parties, and there are now no agreements, representations or warranties between
the Parties, other than those set forth herein.

                                       -4-

<PAGE>

            (i) Severability. If any provision of this Option Agreement or the
application of such provision to any person or circumstances is held invalid or
unenforceable, the remainder of this Option Agreement, or the application of
such provision to persons or circumstances other than those as to which it is
held invalid or unenforceable, shall not be affected thereby.

            (j) Optionee Representation. The Optionee acknowledges receipt of
the Plan, a copy of which is attached hereto, and hereby accepts the grant of
this Option subject to all of the terms and provisions thereof.

      IN WITNESS WHEREOF, this Option Agreement has been duly executed on behalf
of the Company by an authorized representative of the Company and by the
Optionee as of the date and year first written above.

DATE OF GRANT:__________________________

Ritz Interactive, Inc.,
a Delaware corporation

By: ____________________________________
Title: _________________________________

Optionee:

________________________________________

      THIS OPTION AND THE SECURITIES WHICH MAY BE PURCHASED UPON EXECUTION OF
THIS OPTION HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS
AMENDED, OR QUALIFIED UNDER THE SECURITIES LAWS OF ANY STATE, AND HAVE BEEN
ACQUIRED FOR INVESTMENT AND NOT WITH A VIEW TO, OR IN CONNECTION WITH, THE SALE,
TRANSFER OR DISTRIBUTION THEREOF. NO SUCH SALE, TRANSFER OR DISTRIBUTION MAY BE
EFFECTED WITHOUT AN EFFECTIVE REGISTRATION STATEMENT RELATING THERETO OR AN
OPINION OF COUNSEL SATISFACTORY TO THE COMPANY THAT SUCH REGISTRATION IS NOT
REQUIRED.

THE SHARES WHICH MAY BE PURCHASED UPON EXERCISE OF THIS OPTION ARE SUBJECT TO A
RIGHT OF FIRST REFUSAL AND MAY BE TRANSFERRED ONLY IN ACCORDANCE WITH THE TERMS
OF A STOCK PURCHASE AGREEMENT TO BE ENTERED INTO BETWEEN THE HOLDER OF THIS
OPTION AND THE COMPANY UPON EXERCISE OF THIS OPTION, A COPY OF WHICH AGREEMENT
IS ON FILE WITH THE SECRETARY OF THE COMPANY.

                                       -5-

<PAGE>

                                              [For Use Upon Exercise of Options]

                                    EXHIBIT B
                             RITZ INTERACTIVE, INC.
                            STOCK PURCHASE AGREEMENT

      This Agreement is made as of the_____________day of______________________,
19____, by and between Ritz Interactive, Inc., a Delaware corporation (the
"Company"), and_______________________________________ ("Optionee"). Unless the
context herein otherwise requires, capitalized terms used herein shall have the
same meaning as such capitalized terms have under the Company's Stock Option
Plan.

                                    RECITALS

      A. Optionee was granted a Stock Option (the "Option") on ___________
pursuant to the Company's 1999 Stock Option Plan (the "Plan"), the terms and
conditions of which are incorporated herein by reference.

      B. Pursuant to sad Option, Optionee was granted the right to purchase
________________________ shares of the Company's Common Stock, as adjusted in
accordance with the Plan (the "Optioned Shares").

      C. Optionee has elected to exercise the Option to purchase _______________
of such Optioned Shares (herein referred to as the "Shares") under the Stock
Option Agreement evidencing said Option (the "Option Agreement").

      D. As required by the Option Agreement, as a condition to Optionee's
exercise of his or her Option, Optionee must execute this Agreement which gives
the Company the right of first refusal upon transfer.

      NOW, THEREFORE, IT IS AGREED between the parties as Mows:

      1. EXERCISE OF OPTION. Subject to the terms and conditions hereof,
Optionee hereby agrees to exercise his or her Option or a. portion thereof to
purchase___________________ Shares at $_____________ per Share, payable in
accordance with the terms and provisions of the Option Agreement.

      2. COMPANY'S RIGHT TO REPURCHASE SHARES.

            (a) If an Optionee ceases to serve as an Employee for any reason,
including death or permanent and total disability (within the meaning of Section
22(e)(3) of the Internal Revenue Code of 1986, as amended), and thereby
terminates his or her Continuous Status as an Employee/Consultant, the Company
shall have the right to repurchase all of the Shares purchased by Optionee
hereunder, at a price to be determined as set forth below. Such right on the
part of the Company shall commence upon the last day of such Optionee's
Continuous Status as an Employee/Consultant (the "Termination Date") and shall
expire on the 90th calendar day after the Termination Date (or in the case of
Common Stock issued upon exercise of Options after the Termination Date, within
90 calendar days after the

<PAGE>

date of exercise).

            (b) The repurchase price shall be an amount equal to the higher of
the exercise price of the Option or 100% of the Fair Market Value per share on
the Termination Date times the number of shares to be repurchased. The
repurchase price may be paid by the Company by cash, check, evidence of
cancellation of indebtedness of Optionee to the Company, or some combination
thereof, as the Company acting in its sole discretion may determine.

      3. RIGHT OF FIRST REFUSAL. Before any Shares registered in the name of
Optionee may be sold or transferred (including transfer by operation of law),
such Shares shall first be offered to the Company at the same price, and upon
the same terms (or terms as similar as reasonably possible), in the following
manner:

            (a) Optionee shall deliver a notice ("Notice") to the Company
stating (i) his or her bona fide intention to sell or transfer such Shares, (ii)
the number of such Shares to be sold or transferred, (iii) the price for which
he or she proposes to sell or transfer such Shares, and (iv) the name of the
proposed purchaser or transferee.

            (b) Within 30 days after receipt of the Notice, the Company or its
assignee may elect to purchase any or all Shares to which the Notice refers, at
the price per share and on the same terms (or terms as similar as reasonably
possible) specified in the Notice.

            (c) If all or a portion of the Shares to which the Notice refers are
not elected to be purchased pursuant to Section 3(b) hereof, Optionee may sell
the Shares not purchased by the Company to any person named in the Notice at the
price and terms specified in the Notice or at a higher price, provided that such
sale or transfer is consummated within 60 days of the date of said Notice to the
Company, and, provided further, that any such sale is in accordance with all the
terms and conditions hereof.

In the event of any transfer by operation of law or other involuntary transfer
(including, but not limited to, by will or by the laws of descent or
distribution) where there is no price established as a matter of law, the
Company shall have the right to repurchase all of the Shares purchased by
Optionee hereunder, at a price to be determined as set forth in Section 2(b)
above. In such event, Optionee or Optionee's estate shall notify the Company
promptly after the happening of the event giving rise to the involuntary
transfer. Within 30 days after receipt of such Notice, the Company or its
assignee may elect to purchase any or all Shares to which the Notice refers.

      4. TERMINATION OF REPURCHASE RIGHT AND RIGHT OF FIRST REFUSAL. Optionee's
obligations and the Company's rights under Sections 2 and 3 above shall
terminate upon the earlier of (i) the first sale of Common Stock by the Company
to the public which is effected pursuant to a registration statement filed with,
and declared effective by, the Securities and Exchange Commission (the "SEC")
under the Securities Act of 1933, as amended (the "Act"), or (ii) the merger or
consolidation of the Company into, or the sale of all or substantially all of
the Company's assets to, another corporation, if immediately after such merger,
consolidation or sale of assets, at least 50% of the capital stock of the
Company or such other corporation is owned by persons who are not holders of
capital stock of the Company immediately prior to such merger, consolidation or
sale.

                                       -2-

<PAGE>

      5. ASSIGNMENT. The Company may assign its rights under Sections 2 and 3
hereof to one or more persons or entities who shall have the right to exercise
such rights in his, her or its own name and for his, her or its own account. If
the exercise of any such right requires the consent of the California Securities
Commissioner or the consent of the Securities Commissioner, or the equivalent,
of another state, the parties agree to cooperate in requesting such consent.

      6. ADJUSTMENT. If, from time to time during the term of the right of first
refusal available pursuant to Section 3 hereof:

            (a) There is any stock dividend or liquidating dividend of cash
and/or property, stock split or other change in the character or amount of any
of the outstanding securities of the Company; or

            (b) There is any consolidation, merger or sale of all or
substantially all of the assets of the Company,

then, in such event, any and all new, substituted or additional securities or
other property to which Optionee is entitled by reason of his or her ownership
of Shares shall be immediately subject to the right of first refusal set forth
in Section 3 hereof and be included in the word "Shares" for all purposes with
the same force and effect as the Shares presently subject to such right of first
refusal (provided, however, if such consolidation, merger or sale of all, or
substantially all, of the assets of the Company causes a termination of the
right of first refusal set forth in Section 3 hereof, then such new, substituted
or additional securities or other property shall not be included in the word
"Shares" for the purposes of this Section).

      7. LEGENDS. All certificates representing any Shares of the Company
subject to the provisions of this Agreement shall have endorsed thereon legends
in substantially the following form unless in the opinion of the Company's
counsel such legends are no longer necessary:

            (a) "THE SECURITIES REPRESENTED BY THIS CERTIFICATE MAY BE
TRANSFERRED ONLY IN ACCORDANCE WITH THE TERMS OF A STOCK PURCHASE AGREEMENT
BETWEEN THE COMPANY AND THE REGISTERED HOLDER, OR ITS PREDECESSOR IN INTEREST, A
COPY OF WHICH IS ON FILE WITH THE SECRETARY OF THE COMPANY."

            (b) "THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR THE SECURITIES LAWS
OF ANY STATE, AND HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT WITH A VIEW TO, OR
IN CONNECTION WITH, THE SALE, TRANSFER OR DISTRIBUTION THEREOF. NO SUCH SALE,
TRANSFER OR DISTRIBUTION MAY BE EFFECTED WITHOUT AN EFFECTIVE REGISTRATION
STATEMENT RELATING THERETO OR AN OPINION OF COUNSEL SATISFACTORY TO THE COMPANY
THAT SUCH REGISTRATION IS NOT REQUIRED."

      8. INVESTMENT REPRESENTATIONS. Unless the Shares have been registered
under the Act, in which event the Company will so advise Optionee in writing,
Optionee agrees, represents and

                                       -3-

<PAGE>

warrants, in connection with the proposed purchase of the Shares, as follows:

            (a) Optionee represents and warrants that he or she is purchasing
the Shares solely for Optionee's own account for investment and not with a view
to, or for resale in connection with any distribution thereof within the meaning
of the Act. Optionee further represents that he or she does not have any present
intention of selling, offering to sell or otherwise disposing of or distributing
the Shares or any portion thereof; and that the entire legal and beneficial
interest of the Shares Optionee is purchasing is being purchased for, and will
be held for the account of, Optionee only and neither in whole nor in part for
any other person.

            (b) Optionee represents and warrants that he or she is aware of the
Company's business affairs and financial condition and has acquired sufficient
information about the Company to reach an informed and knowledgeable decision to
acquire the Shares. Optionee further represents that he or she has a preexisting
personal or business relationship with the officers and directors of the Company
and that Optionee has such knowledge and experience in business and financial
matters to enable him or her to evaluate the risks of the prospective investment
and to make an informed investment decision with respect thereto and that he or
she has the capacity to protect his or her own interests in connection with the
purchase of the Shares. Optionee further represents and warrants that Optionee
has discussed the Company and its plans, operations and financial condition with
its officers, has received all such information as he or she deems necessary and
appropriate to enable Optionee to evaluate the financial risk inherent in making
an investment in the Shares and has received satisfactory and complete
information concerning the business and financial condition of the Company in
response to all inquiries in respect thereof.

            (c) Optionee represents and warrants that he or she realizes that
Optionee's purchase of the Shares will be a speculative investment and that he
or she is able, without impairing Optionee's financial condition, to hold the
Shares for an indefinite period of time and to suffer a complete loss on his or
her investment.

            (d) Optionee represents and warrants that the Company has disclosed
to him or her in writing that: (i) the sale of the Shares has not been
registered under the Act, and the Shares must be held indefinitely unless a
transfer of them is subsequently registered under the Act or an exemption from
such registration is available, and the Company is under no obligation to
register the Shares; and (ii) the Company shall make a notation in its records
of the aforementioned restrictions on transfer and legends.

            (e) Optionee represents and warrants that he or she is aware of the
provisions of Rule 144, promulgated under the Act, which, in substance, permit
limited public resale of "restricted securities" acquired, directly or
indirectly, from the issuer thereof (or an affiliate of such issuer) in a
non-public offering subject to the satisfaction of certain conditions,
including, among other things: the resale occurring not less than one year from
the date Optionee has purchased and paid for the Shares; the availability of
certain public information concerning the Company, the sale being through a
broker in an unsolicited "brokers' transaction" or in a transaction directly
with a market maker (as such term is defined under the Securities Exchange Act
of 1934); and that any sale of the Shares may be made by Optionee, if he or she
is an affiliate of the Company, only in limited amounts during any three-month
period not exceeding specified limitations. Optionee further represents that
Optionee understands that

                                       -4-

<PAGE>

at the time he or she wishes to sell the Shares there may be no public market
upon which to make such a sale, and that, even if such a public market then
exists, the Company may not be satisfying the current public information
requirements of Rule 144, and that, in such event, he or she may be precluded
from selling the Shares under Rule 144 even if the one-year minimum holding
period had been satisfied. Optionee represents that he or she understands that
in the event the applicable requirements of Rule 144 are not satisfied,
registration under the Act, compliance with Regulation A or some other
registration exemption will be required; and that, notwithstanding the fact that
Rule 144 is not exclusive, the Staff of the SEC has expressed its opinion that
persons proposing to sell private placement securities other than in a
registered offering and otherwise than pursuant to Rule 144 will have a
substantial burden of proof in establishing that an exemption from registration
is available for such offers or sales, and that such persons and their
respective brokers who participate in such transactions do so at their own risk.

            (f) Without in any way limiting Optionee's representations and
warranties set forth herein, Optionee further agrees that he or she shall in no
event make any disposition of all or any portion of the Shares which Optionee is
purchasing unless and until:

                        (i) There is then in effect a Registration Statement
            under the Act covering such proposed disposition and such
            disposition is made in accordance with said Registration Statement;
            or

                        (ii) Optionee shall have (x) notified the Company of the
            proposed disposition and furnished the Company with a detailed
            statement of the circumstances surrounding the proposed disposition,
            and (y) furnished the Company with an opinion of his or her own
            counsel to the effect that such disposition will not require
            registration of such Shares under the Act, and such opinion of his
            or her counsel shall have been concurred in by counsel for the
            Company and the Company shall have advised Optionee of such
            concurrence.

      9. ESCROW. As security for his or her faithful performance of the terms of
this Agreement and to insure the availability for delivery of Optionee's Shares
upon exercise of the Company's right to repurchase and right of first refusal
herein provided for, Optionee agrees to deliver to and deposit with the
Secretary of the Company or the Secretary's nominee (in either case, the "Escrow
Agent"), as Escrow Agent in this transaction, two Assignments Separate From
Certificate duly endorsed (with date and number of shares blank) in the form
attached hereto as Attachment A, together with the certificate or certificates
evidencing the Shares; said documents are to be held by the Escrow Agent and
delivered to said Escrow Agent pursuant to the Joint Escrow Instructions of the
Company and Optionee set forth in Attachment B attached hereto and incorporated
herein by this reference, which instructions shall also be delivered to the
Escrow Agent at the closing hereunder.

      10. RESTRICTION ON ALIENATION. Optionee agrees that he or she will not
sell, transfer, gift, pledge, hypothecate, assign or otherwise dispose of any of
the Shares or any right or interest therein, whether voluntary, by operation of
law or otherwise, without the prior written consent of the Company, except a
transfer which meets the requirements of this Agreement and complies with all
applicable law. Any sale, transfer, gift, pledge, hypothecation, assignment or
purported sale, transfer or other disposition of such Shares by Optionee shall
be null and void unless the terms, conditions and

                                       -5-

<PAGE>

provisions of this Agreement are strictly observed.

      11. LOCKUP AGREEMENT. Optionee, if requested by the Company and an
underwriter of Common Stock or other securities of the Company, agrees not to
sell or otherwise transfer or dispose of any Common Stock (or other securities)
of the Company held by Optionee during the period not to exceed 180 days as
requested by the managing underwriter following the effective date of a
registration statement of the Company filed under the Act, provided that all
officers and directors of the Company are required or agree to enter into
similar agreements. Such agreement shall be in writing in a form satisfactory to
the Company and such underwriter. The Company may impose stop-transfer
instructions with respect to the shares or other securities subject to the
foregoing restriction until the end of such period.

      12. MISCELLANEOUS.

            (a) The Company shall not be required (i) to transfer on its books
any Shares which shall have been sold or transferred in violation of any of the
provisions set forth in this Agreement, or (ii) to treat as owner of such Shares
or to accord the right to vote as such owner or to pay dividends to any
transferee to whom such Shares shall have been so transferred.

            (b) Subject to the provisions of this Agreement, Optionee shall,
during the term of this Agreement, exercise all rights and privileges of a
shareholder of the Company with respect to the purchased Shares.

            (c) The parties agree to execute such further instruments and to
take such further action as may reasonably be necessary to carry out the intent
of this Agreement.

            (d) Any notice required or permitted hereunder shall be given in
writing and shall be deemed effectively given upon personal delivery or upon
deposit in the United States Post Office, by registered or certified mail with
postage and fees prepaid, addressed to the other party hereto at such party's
address hereinafter shown below such party's signature or at such other address
as such party may designate by ten days advance written notice to the other
party hereto.

            (e) This Agreement shall inure to the benefit of the successors and
assigns of the Company and, subject to all compliance with the restrictions on
transfer herein set forth, be binding upon Optionee, his or her heirs,
executors, administrators and permitted successors and assigns.

            (f) This Agreement shall be construed under the laws of the State of
Delaware and constitutes the entire Agreement of the parties with respect to the
subject matter hereof superseding all prior written or oral agreements, and no
amendment or addition hereto shall be deemed effective unless agreed to in
writing by the parties hereto.

            (g) Optionee agrees that, until a public market for the Shares
exists, the Shares cannot be readily purchased, sold or evaluated in the open
market, that they have a unique and special value, and that the Company and its
shareholders would be irreparably damaged if the terms of this Agreement were
not capable of being specifically enforced and, for this reason, among others,
Optionee agrees that the Company shall be entitled to a decree of specific
performance of the terms

                                       -6-

<PAGE>

hereof or an injunction restraining violation of this Agreement, said right to
be in addition to any other remedies available to the Company.

            (h) If any provision of this Agreement is held by a court of
competent jurisdiction to be invalid, void or unenforceable, the remaining
provisions shall nevertheless continue in full force and effect without being
impaired or invalidated in any way and shall be construed in accordance with the
purposes and tenor and effect of this Agreement.

            (i) Nothing in this Agreement shall be deemed to create any term of
employment or affect in .any manner whatsoever the right or power of the Company
to terminate Optionees employment, for any reason, with or without cause.

      IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the day and year first above written.

                                      Ritz Interactive, Inc.,
                                             a Delaware corporation.

                                      By: ______________________________________
                                      Title: ___________________________________
                                      Address: _________________________________

                                      OPTIONEE

                                      Signature: _______________________________
                                      Address: _________________________________
                                               _________________________________

                                       -7-

<PAGE>

                                 SPOUSAL CONSENT

      The undersigned spouse of Optionee acknowledges that he or she has read,
the foregoing Agreement and agrees that his or her interest, if any, in the
Shares subject to the foregoing Agreement shall be irrevocably bound by this
Agreement and further understands and agrees that any community property
interest, if any, in the Shares shall be similarly bound by this Agreement.

Date: ___________________________     __________________________________________
                                      Spouse of Optionee

                                      Print Spouse's Name: _____________________

<PAGE>

                    ATTACHMENT A TO STOCK PURCHASE AGREEMENT

                      ASSIGNMENT SEPARATE FROM CERTIFICATE

FOR VALUE RECEIVED ______________________________________________________ hereby
sells, assigns and transfers unto _______________________________________(_____)
shares of the Common Stock (the "Shares") of Ritz Interactive, Inc., a Delaware
corporation (the "Company"), standing in the undersigned's name on the books of
the Company represented by Certificate No.____________ herewith, and does hereby
irrevocably constitute and appoint _____________________________________________
attorney to transfer the Shares on the books of the Company with full power of
substitution in the premises.

Dated:____________________________

                               Signature:__________________________________
                               Printed Name:___________________________

<PAGE>

                    ATTACHMENT B TO STOCK PURCHASE AGREEMENT

                            JOINT ESCROW INSTRUCTIONS
                               _____________, 199____

Corporate Secretary
[Company Name]
[Company Address]

Dear___________________________:

As Escrow Agent for both Ritz Interactive, Inc.,, a Delaware corporation (the
"Company"), and the undersigned grantee of an option to purchase stock of the
Company ("Optionee"), you are hereby authorized and directed to hold the
documents delivered to you pursuant to the terms of that certain Stock Purchase
Agreement (the "Agreement"), dated as of____________________________, 199_____,
to which a copy of these Joint Escrow Instructions is attached as Attachment B,
in accordance with the following instructions:

1. In the event the Company and/or any assignee of the Company (referred to
collectively for convenience herein as the "Company") shall elect to exercise
the repurchase right or the right of first refusal (collectively, the
"Repurchase Rights") set forth in the Agreement, the Company shall give to
Optionee and you a written notice specifying the number of shares of stock to be
purchased, the purchase price and the time for a closing hereunder at the
principal office of the Company. Optionee and the Company hereby irrevocably
authorize and direct you to close the transaction contemplated by such notice in
accordance with the terms of said notice.

2. At the closing you are directed (a) to date the stock assignments necessary
for the transfer in question, (b) to fill in the number of shares being
transferred and (c) to deliver same, together with the certificate evidencing
the shares of stock to be transferred, to the Company against the simultaneous
delivery to you of the purchase price (by check, evidence of cancellation of
indebtedness of Optionee to the Company or a promissory note, or some
combination thereof) for the number of shares of stock being purchased pursuant
to the exercise of the Repurchase Rights.

3. Optionee irrevocably authorizes the Company to deposit with you any
certificates evidencing shares of stock to be held by you hereunder and any
additions and substitutions to sad stock as provided in the Agreement. Optionee
does hereby irrevocably constitute and appoint you as his or her
attoraey-in-fact and agent for the term of this escrow to execute with respect
to such securities all stock certificates, stock assignments or other documents
necessary or appropriate to make such securities negotiable and to complete any
transaction herein contemplated.

4. This escrow shall terminate at such time as there are no longer any shares of
stock subject to the Repurchase Rights under the Agreement.

5. If at the time of termination of this escrow you should have in your
possession any documents, securities or other property belonging to Optionee,
you shall deliver all of same to Optionee and shall be discharged of all further
obligations hereunder.

<PAGE>

6. Your duties hereunder may be altered, amended, modified or revoked only by a
writing signed by all of the parties hereto.

7. You shall be obligated only for the performance of such duties as are
specifically set forth herein and may rely and shall be protected in relying or
refraining from acting on any instrument reasonably believed by you to be
genuine and to have been signed or presented by the proper party or parties. You
shall not be personally liable for any act you may do or omit to do hereunder as
Escrow Agent or as attomey-in-fact for Optionee while acting in good faith and
in the exercise of your own good judgment, and any act done or omitted by you
pursuant to the advice of your own attorneys shall be conclusive evidence of
such good faith.

8. You are hereby expressly authorized to disregard any and all warnings given
by any of the parties hereto or by any other person or corporation, excepting
only orders or process of courts of law, and you are hereby expressly authorized
to comply with and obey orders, judgments or decrees of any court. In case you
obey or comply with any such order, judgment or decree of any court, you shall
not be liable to either of the other parties hereto or to any other person, firm
or corporation by reason of such compliance, notwithstanding any such order,
judgment or decree being subsequently reversed, modified, annulled, set aside,
vacated or found to have been entered without jurisdiction.

9. You shall not be liable in any respect on account of the identity,
authorities or rights of the parties executing or delivering or purporting to
execute or deliver the Agreement or any documents or papers deposited or called
for hereunder.

10. You shall not be liable for the outlawing of any rights under any statute of
limitations with respect to these Joint Escrow Instructions or any documents
deposited with you.

11. You shall be entitled to employ such legal counsel and other experts as you
may deem necessary or proper to advise you in connection with your obligations
hereunder, may rely upon the advice of such counsel, and may pay such counsel
reasonable compensation therefor.

12. Your responsibilities as Escrow Agent hereunder shall terminate if you shall
cease to be Secretary of the Company or if you shall resign by written notice to
each of the other parties hereto. In the event of any such termination, the
Company shall appoint any officer of the Company as successor Escrow Agent.

13. If you reasonably require other or further instruments in connection with
these Joint Escrow Instructions or obligations in respect hereto, the necessary
parties hereto shall join in furnishing such instruments.

14. It is understood and agreed that should any dispute arise with respect to
the delivery and/or ownership or right of possession of the securities held by
you hereunder, you are authorized and directed to retain in your possession
without liability to anyone all or any part of said securities until such
dispute shall have been settled either by mutual written agreement of the
parties concerned or by a final order, decree or judgment of a court of
competent jurisdiction after the time for appeal has expired and no appeal has
been perfected, but you shall be under no duty whatsoever to institute or defend
any such proceedings.

<PAGE>

15. Any notice required or permitted hereunder shall be given in -writing and
shall be deemed effectively given upon personal delivery or upon deposit in the
United States Post Office, by registered or certified mail with postage and fees
prepaid, addressed to each of the other parties thereunto entitled at the
following addresses, or at such other address as a party may designate by ten
days advance written notice to each of the other parties hereto.

COMPANY:      Ritz Interactive, Inc.,
              ________________________________________________
              ________________________________________________
              Attention: Secretary

OPTIONEE:     ________________________________________________
              ________________________________________________
              ________________________________________________

ESCROW AGENT: ________________________________________________
              ________________________________________________
              ________________________________________________
              Attention: Secretary

16.By signing these Joint Escrow Instructions, you become a party hereto only
for the purpose of said Joint Escrow Instructions; you do not become a party to
the Agreement.

17.This instrument shall be binding upon and inure to the benefit of the parties
hereto and their respective successors and permitted assigns.

                             Very truly yours,
                             Ritz Interactive, Inc.,
                             a Delaware corporation

                             By: __________________________
                             Title:________________________

                             OPTIONEE

                             Signature: ___________________________
                             Print Name:___________________________

<PAGE>

Agreed to and accepted as of the date set forth above.

ESCROW AGENT

Signature: _______________________________________
Print Name: ______________________________________

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