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                                                                    EXHIBIT 10.9

                           BEACON ROOFING SUPPLY, INC.

                                 2004 STOCK PLAN

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SECTION 1.     PURPOSE.

     The purpose of the Beacon Roofing Supply, Inc. 2004 Stock Plan (the "Plan")
is to attract and retain outstanding individuals as Key Employees of Beacon
Roofing Supply, Inc. (the "Company") and its Subsidiaries, to recognize the
contributions made to the Company and its Subsidiaries by Key Employees, and to
provide such Key Employees with additional incentive to expand and improve the
profits and achieve the objectives of the Company and its Subsidiaries, by
providing such Key Employees with the opportunity to acquire or increase their
proprietary interest in the Company through receipt of Awards of Stock Options
and Stock Awards.

SECTION 2.     DEFINITIONS.

     As used in the Plan, the following terms shall have the meanings set forth
below:

     2.1 "AWARD" means any award or benefit granted under the Plan, which shall
be either a Stock Option or a Stock Award.

     2.2 "AWARD AGREEMENT" means, as applicable, a Stock Option Agreement, or
Stock Award Agreement evidencing an Award granted under the Plan.

     2.3 "BOARD" means the Board of Directors of the Company.

     2.4 "CHANGE IN CONTROL" has the meaning set forth in Section 7.2 of the
Plan.

     2.5 "CODE" means the Internal Revenue Code of 1986, as amended from time to
time.

     2.6 "COMMITTEE" means the Compensation Committee of the Board or such
other committee as may be designated by the Board from time to time to
administer the Plan.

     2.7 "COMMON STOCK" means the Common Stock, par value $.01 per share, of the
Company.

     2.8 "COMPANY" means Beacon Roofing Supply, Inc., a Delaware corporation.

     2.9 "DIRECTOR" means a director of the Company.

     2.10 "EXCHANGE ACT" means the Securities Exchange Act of 1934, as amended
from time to time.
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     2.11 "FAIR MARKET VALUE" means the closing price of the Common Stock on the
Nasdaq National Market (as reported in THE WALL STREET JOURNAL, Midwest
Edition).

     2.12 "INCENTIVE STOCK OPTION" or "ISO" means a Stock Option granted under
Section 5 of the Plan that meets the requirements of Section 422(b) of the Code
or any successor provision.

     2.13 "KEY EMPLOYEE" means an employee of the Company or any Subsidiary
selected to participate in the Plan in accordance with Section 3. A Key Employee
may also include a person who is granted an Award (other than an Incentive Stock
Option) in connection with the hiring of the person prior to the date the person
becomes an employee of the Company or any Subsidiary, provided that such Award
shall not vest prior to the commencement of employment.

     2.14 "NON-QUALIFIED STOCK OPTION" or "NSO" means a Stock Option granted
under Section 5 of the Plan that is not an Incentive Stock Option.

     2.15 "PLAN" means the Beacon Roofing Supply, Inc. 2004 Stock Plan.

     2.16 "STOCK AWARD" means a grant of shares of Common Stock under Section 6
of the Plan.

     2.17 "STOCK OPTION" means an Incentive Stock Option or a Non-Qualified
Stock Option granted under Section 5 of the Plan.

     2.18 "SUBSIDIARY" means an entity of which the Company is the direct or
indirect beneficial owner of not less than 50% of all issued and outstanding
equity interest of such entity.

SECTION 3.     ADMINISTRATION.

     3.1 THE BOARD.

     The Plan shall be administered by the Board, except that the Board may
delegate administration to the Committee to the extent that the Committee is
comprised of at least two members of the Board who satisfy the "non-employee
director" definition set forth in Rule 16b-3 under the Exchange Act and the
"outside director" definition under Section 162(m) of the Code and the
regulations thereunder, provided that until such time as the Board has two
members who are both such non-employee directors and outside directors, the
Committee may be composed otherwise. For purposes of the Plan, the term "Board"
shall refer to the Board or, to the extent such authority has been delegated to
the Committee, the Committee.

     3.2 AUTHORITY OF THE BOARD.

          (a) The Board, in its sole discretion, shall determine the Key
     Employees to whom, and the time or times at which Awards will be granted,
     the form and amount of each Award, the expiration date of each Award, the
     time or times within which the Awards may be exercised, the cancellation of
     the Awards and the other limitations, restrictions, terms and conditions
     applicable to the grant of the Awards. The terms and conditions of the
     Awards need not be the same with respect to each Key Employee or with
     respect to each Award.

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          (b) The Board may delegate its authority to grant Awards to Key
     Employees and to determine the terms and conditions thereof to such officer
     of the Company as it may determine in its discretion, on such terms and
     conditions as it may impose, except with respect to Awards to officers
     subject to Section 16 of the Exchange Act or officers who are or may be
     "covered employees" as defined in Section 162(m) of the Code, or to the
     extent prohibited by applicable law, regulation or rule of a stock exchange
     on which the Common Stock is listed.

          (c) The Board may, subject to the provisions of the Plan, establish
     such rules and regulations as it deems necessary or advisable for the
     proper administration of the Plan, and may make determinations and may take
     such other action in connection with or in relation to the Plan as it deems
     necessary or advisable. Each determination or other action made or taken
     pursuant to the Plan, including interpretation of the Plan and the specific
     terms and conditions of the Awards granted hereunder, shall be final and
     conclusive for all purposes and upon all persons.

          (d) No member of the Board or the Committee shall be liable for any
     action taken or determination made hereunder in good faith. Service on the
     Committee shall constitute service as a Director so that the members of the
     Committee shall be entitled to indemnification and reimbursement as
     Directors of the Company pursuant to the Company's Certificate of
     Incorporation and By-Laws.

     3.3 AWARD AGREEMENTS.

     Each Award shall be evidenced by a written Award Agreement specifying the
terms and conditions of the Award. In the sole discretion of the Board, the
Award Agreement may condition the grant of an Award upon the Key Employee's
entering into one or more of the following agreements with the Company: (a) an
agreement not to compete with the Company and its Subsidiaries which shall
become effective as of the date of the grant of the Award and remain in effect
for a specified period of time following termination of the Key Employee's
employment with the Company; (b) an agreement to cancel any employment
agreement, fringe benefit or compensation arrangement in effect between the
Company and the Key Employee; and (c) an agreement to retain the confidentiality
of certain information. Such agreements may contain such other terms and
conditions as the Board shall determine. If the Key Employee shall fail to enter
into any such agreement at the request of the Board, then the Award granted or
to be granted to such Key Employee shall be forfeited and cancelled.

SECTION 4.     SHARES OF COMMON STOCK SUBJECT TO PLAN.

     4.1 TOTAL NUMBER OF SHARES.

     The total number of shares of Common Stock that may be issued under the
Plan shall be 2,200,000. Such shares may be either authorized but unissued
shares or treasury shares, and shall be adjusted in accordance with the
provisions of Section 4.3 of the Plan. The number of shares of Common Stock
delivered by a Key Employee or withheld by the Company on behalf of any such Key
Employee as full or partial payment of an Award, including the exercise price of
a Stock Option or of any required withholding taxes, shall once again be
available for issuance

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pursuant to subsequent Awards, and shall not count towards the aggregate number
of shares of Common Stock that may be issued under the Plan. Any shares of
Common Stock subject to an Award may thereafter be available for issuance
pursuant to subsequent Awards, and shall not count towards the aggregate number
of shares of Common Stock that may be issued under the Plan, if there is a
lapse, forfeiture, expiration, termination or cancellation of any such prior
Award for any reason (including for reasons described in Section 3.3), or if
shares of Common Stock are issued under such Award and thereafter are reacquired
by the Company pursuant to rights reserved by the Company upon issuance thereof.

     4.2 SHARES UNDER AWARDS.

     Of the 2,200,000 shares of Common Stock authorized for issuance under the
Plan pursuant to Section 4.1:

          (a) The maximum number of shares of Common Stock as to which a Key
     Employee may receive Stock Options in any calendar year is 500,000, except
     that the maximum number of shares of Common Stock as to which a Key
     Employee may receive Stock Options in the calendar year in which such Key
     Employee begins employment with the Company or its Subsidiaries is
     1,000,000.

          (b) The maximum number of shares of Common Stock that may be subject
     to Incentive Stock Options is 2,200,000.

          (c) The maximum number of shares of Common Stock that may be used for
     Stock Awards is 2,200,000.

The numbers of shares described herein shall be as adjusted in accordance with
Section 4.3 of the Plan.

     4.3 ADJUSTMENT.

     In the event of any reorganization, recapitalization, stock split, stock
distribution, merger, consolidation, split-up, spin-off, combination,
subdivision, consolidation or exchange of shares, any change in the capital
structure of the Company or any similar corporate transaction, the Board shall
make such adjustments as it deems appropriate, in its sole discretion, to
preserve the benefits or intended benefits of the Plan and Awards granted under
the Plan. Such adjustments may include: (a) adjustment in the number and kind of
shares reserved for issuance under the Plan; (b) adjustment in the number and
kind of shares covered by outstanding Awards; (c) adjustment in the exercise
price of outstanding Stock Options or the price of other Awards under the Plan;
(d) adjustments to any of the shares limitations set forth in Section 4.1 or 4.2
of the Plan; and (e) any other changes that the Board determines to be equitable
under the circumstances.

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SECTION 5.     GRANTS OF STOCK OPTIONS TO KEY EMPLOYEES.

     5.1 GRANT.

     Subject to the terms of the Plan, the Board may from time to time grant
Stock Options, which may be ISOs or NSOs, to Key Employees. Unless otherwise
expressly provided at the time of the grant, Stock Options granted under the
Plan to Key Employees will be ISOs.

     5.2 STOCK OPTION AGREEMENT.

     The grant of each Stock Option shall be evidenced by a written Stock Option
Agreement specifying the type of Stock Option granted, the exercise period, the
exercise price, the terms for payment of the exercise price, the expiration date
of the Stock Option, the number of shares of Common Stock to be subject to each
Stock Option and such other terms and conditions established by the Board, in
its sole discretion, not inconsistent with the Plan.

     5.3 EXERCISE PRICE AND EXERCISE PERIOD.

     With respect to each Stock Option granted to a Key Employee:

          (a) Except as provided in the Stock Option Agreement, the per share
     exercise price of each Stock Option shall be the Fair Market Value of the
     Common Stock subject to the Stock Option on the date on which the Stock
     Option is granted.

          (b) Each Stock Option shall become exercisable as provided in the
     Stock Option Agreement; provided that the Board shall have the discretion
     to accelerate the date as of which any Stock Option shall become
     exercisable in the event of the Key Employee's termination of employment
     with the Company without cause (as determined by the Board in its sole
     discretion).

          (c) Except as provided in the Stock Option Agreement, each Stock
     Option shall expire, and all rights to purchase shares of Common Stock
     thereunder shall expire, on the date ten years after the date of grant.

     5.4 REQUIRED TERMS AND CONDITIONS OF ISOS.

     In addition to the foregoing, each ISO granted to a Key Employee shall be
subject to the following specific rules:

          (a) The aggregate Fair Market Value (determined with respect to each
     ISO at the time such Option is granted) of the shares of Common Stock with
     respect to which ISOs are exercisable for the first time by a Key Employee
     during any calendar year (under all incentive stock option plans of the
     Company and its Subsidiaries) shall not exceed $100,000. If the aggregate
     Fair Market Value (determined at the time of grant) of the Common Stock
     subject to an ISO which first becomes exercisable in any calendar year
     exceeds the limitation of this Section 5.4(a), so much of the ISO that does
     not exceed the applicable dollar limit shall be an ISO and the remainder
     shall be a NSO; but

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     in all other respects, the original Stock Option Agreement shall remain in
     full force and effect.

          (b) Notwithstanding anything herein to the contrary, if an ISO is
     granted to a Key Employee who owns stock possessing more than 10% of the
     total combined voting power of all classes of stock of the Company (or its
     parent or subsidiaries within the meaning of Section 422(b)(6) of the
     Code): (i) the purchase price of each share of Common Stock subject to the
     ISO shall be not less than 110% of the Fair Market Value of the Common
     Stock on the date the ISO is granted; and (ii) the ISO shall expire, and
     all rights to purchase shares of Common Stock thereunder shall expire, no
     later than the fifth anniversary of the date the ISO was granted.

          (c) No ISOs shall be granted under the Plan after ten years from the
     earlier of the date the Plan is adopted or approved by stockholders of the
     Company.

     5.5 EXERCISE OF STOCK OPTIONS.

          (a) A Key Employee entitled to exercise a Stock Option may do so by
     delivering written notice to that effect specifying the number of shares of
     Common Stock with respect to which the Stock Option is being exercised and
     any other information the Board may prescribe. All notices or requests
     provided for herein shall be delivered to the Secretary of the Company.

          (b) The Board in its sole discretion may make available one or more of
     the following alternatives for the payment of the Stock Option exercise
     price:

               (i) in cash;

               (ii) in cash received from a broker-dealer to whom the Key
          Employee has submitted an exercise notice together with irrevocable
          instructions to deliver promptly to the Company the amount of sales
          proceeds from the sale of the shares subject to the Stock Option to
          pay the exercise price;

               (iii) by delivering previously acquired shares of Common Stock
          that are acceptable to the Board and that have an aggregate Fair
          Market Value on the date of exercise equal to the Stock Option
          exercise price; or

               (iv) by certifying to ownership by attestation of such previously
          acquired shares of Common Stock.

     The Board shall have the sole discretion to establish the terms and
     conditions applicable to any alternative made available for payment of the
     Stock Option exercise price.

          (c) The Company shall issue, in the name of the Key Employee, stock
     certificates representing the total number of shares of Common Stock
     issuable pursuant to the exercise of any Stock Option as soon as reasonably
     practicable after such exercise; provided that any shares of Common Stock
     purchased by a Key Employee through a broker-dealer pursuant to Section
     5.5(b)(ii) or Section 8(b) shall be delivered to such

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     broker-dealer in accordance with 12 C.F.R. Section 220.3(e)(4) or other
     applicable provision of law.

SECTION 6.     STOCK AWARDS TO KEY EMPLOYEES.

     6.1 GRANT.

     The Board may, in its discretion, (a) grant shares of Common Stock under
the Plan to any Key Employee without consideration from such Key Employee or (b)
sell shares of Common Stock under the Plan to any Key Employee for such amount
of cash, Common Stock or other consideration as the Board deems appropriate.

     6.2 STOCK AWARD AGREEMENT.

     Each share of Common Stock granted or sold hereunder shall be subject to
such restrictions, conditions and other terms as the Board may determine at the
time of grant or sale, the general provisions of the Plan, the restrictions,
terms and conditions of the related Stock Award Agreement, and the following
specific rules:

          (a) Shares of Common Stock issued to a Key Employee under the Plan
     shall be evidenced by a Stock Award Agreement, which shall specify whether
     the shares of Common Stock are granted or sold to the Key Employee and such
     other provisions, not inconsistent with the terms and conditions of the
     Plan, as the Board shall determine.

          (b) The restrictions to which the shares of Common Stock awarded
     hereunder are subject shall lapse as provided in Stock Award Agreement;
     provided that the Board shall have the discretion to accelerate the date as
     of which the restrictions lapse with respect to any Award held by a Key
     Employee in the event of the Key Employee's termination of employment with
     the Company without cause (as determined by the Board in its sole
     discretion).

          (c) The Board may, in its discretion, establish as restrictions on the
     shares of Common Stock performance goals that qualify the Stock Award as
     "performance-based compensation" within the meaning of Section 162(m) of
     the Code. Performance goals may be based on one or more business criteria,
     including, but not limited to: (i) return on equity; (ii) earnings or
     earnings per share; (iii) Common Stock price; (iv) return on assets; (v)
     return on investment; (vi) cash flow; (vii) net income; (viii) expense
     management; or (ix) revenue growth. Performance goals may be absolute in
     their terms or measured against or in relationship to the performance of
     other companies or indices selected by the Board. In addition, performance
     goals may be adjusted for any events or occurrences (including acquisition
     expenses, extraordinary charges, losses from discontinued operations,
     restatements and accounting charges and restructuring expenses), as may be
     determined by the Board. With respect to each performance period, the Board
     shall establish such performance goals relating to one or more of the
     business criteria identified above, and shall establish targets for Key
     Employees for achievement of performance goals. Following the completion of
     each performance period, the Board shall determine the extent to which
     performance goals for that performance period have

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     been achieved and the related performance-based restrictions shall lapse in
     accordance with the terms of the applicable Stock Award Agreement.

          (d) The Company shall issue, in the name of the Key Employee, stock
     certificates representing the total number of shares of Common Stock
     granted or sold to the Key Employee, as soon as may be reasonably
     practicable after such grant or sale, which shall be held by the Secretary
     of the Company until such time as the Common Stock is forfeited, resold to
     the Company, or the restrictions lapse. Notwithstanding the foregoing, the
     Company, in lieu of issuing stock certificates, may reflect the issuance of
     shares of Common Stock to a Key Employee on a non-certificated basis, with
     the ownership of such shares by the Key Employee evidenced solely by book
     entry in the records of the Company's transfer agent; provided, however
     that following the lapse of all restrictions with respect to the shares
     granted or sold to a Key Employee, the Company, upon the written request of
     the Key Employee, shall issue, in the name of the Key Employee, stock
     certificates representing such shares.

          (e) Subject to the provisions of subsection (b) hereof and the
     restrictions set forth in the related Stock Award Agreement, the Key
     Employee receiving a grant of or purchasing Common Stock shall thereupon be
     a stockholder with respect to all of the shares represented by such
     certificate or certificates and shall have the rights of a stockholder with
     respect to such shares, including the right to vote such shares and to
     receive dividends and other distributions paid with respect to such shares.

SECTION 7.     CHANGE IN CONTROL.

     7.1 EFFECT OF CHANGE IN CONTROL.

          (a) Notwithstanding any of the provisions of the Plan or any
     outstanding Award Agreement, upon a Change in Control of the Company (as
     defined in Section 7.2): (i) all outstanding Awards shall become fully
     exercisable; (ii) all restrictions applicable to all Awards shall terminate
     or lapse; and (iii) performance goals applicable to any Stock Awards shall
     be deemed satisfied at the highest target level, as applicable, in order
     that Key Employees may fully realize the benefits thereunder.

          (b) In addition to the Board's authority set forth in Section 3, upon
     such Change in Control of the Company, the Board is authorized, and has
     sole discretion, as to any Award, either at the time such Award is granted
     hereunder or any time thereafter, to take any one or more of the following
     actions: (i) provide for the purchase of any outstanding Stock Option, for
     an amount of cash equal to the difference between the exercise price and
     the then Fair Market Value of the Common Stock covered thereby had such
     Stock Option been currently exercisable; (ii) make such adjustment to any
     such Award then outstanding as the Board deems appropriate to reflect such
     Change in Control; and (iii) cause any such Award then outstanding to be
     assumed, by the acquiring or surviving corporation, after such Change in
     Control.

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     7.2 DEFINITION OF CHANGE IN CONTROL.

     "Change in Control" shall mean the occurrence, at any time during the
specified term of an Award granted under the Plan, of any of the following
events:

          (a) Any individual, partnership, firm, corporation, association,
     trust, unincorporated organization or other entity (other than the Company
     or a trustee or other fiduciary holding securities under an employee
     benefit plan of the Company), or any syndicate or group deemed to be a
     person under Section 14(d)(2) of the Exchange Act, is or becomes the
     "beneficial owner" (as defined in Rule 13d-3 of the General Rules and
     Regulations under the Exchange Act), directly or indirectly, of securities
     of the Company representing 25% or more of the combined voting power of the
     Company's then outstanding securities entitled to vote generally in the
     election of directors;

          (b) The Company is party to a merger, consolidation, reorganization or
     other similar transaction with another corporation or other legal person
     unless, following such transaction, more than 50% of the combined voting
     power of the outstanding securities of the surviving, resulting or
     acquiring corporation or person or its parent entity entitled to vote
     generally in the election of directors (or persons performing similar
     functions) is then beneficially owned, directly or indirectly, by all or
     substantially all of the individuals and entities who were the beneficial
     owners of the Company's outstanding securities entitled to vote generally
     in the election of directors immediately prior to such transaction, in
     substantially the same proportions as their ownership, immediately prior to
     such transaction, of the Company's outstanding securities entitled to vote
     generally in the election of directors;

          (c) The Company sells all or substantially all of its business and/or
     assets to another corporation or other legal person unless, following such
     sale, more than 50% of the combined voting power of the outstanding
     securities of the acquiring corporation or person or its parent entity
     entitled to vote generally in the election of directors (or persons
     performing similar functions) is then beneficially owned, directly or
     indirectly, by all or substantially all of the individuals and entities who
     were the beneficial owners of the Company's outstanding securities entitled
     to vote generally in the election of directors immediately prior to such
     sale, in substantially the same proportions as their ownership, immediately
     prior to such sale, of the Company's outstanding securities entitled to
     vote generally in the election of directors; or

          (d) During any period of two consecutive years or less (not including
     any period prior to the approval of the Plan by the Board), individuals who
     at the beginning of such period constituted the Board (and any new
     Directors, whose appointment or election by the Board or nomination for
     election by the Company's stockholders was approved by a vote of at least
     two-thirds of the Directors then still in office who either were Directors
     at the beginning of the period or whose appointment, election or nomination
     for election was so approved) cease for any reason to constitute a majority
     of the Board.

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SECTION 8.     PAYMENT OF TAXES.

     In connection with any Award, and as a condition to the issuance or
delivery of any shares of Common Stock to the Key Employee in connection
therewith, the Company may require the Key Employee to pay the Company an amount
equal to the minimum amount of the tax the Company or any Subsidiary may be
required to withhold to obtain a deduction for federal, state or local income
tax purposes as a result of such Award or to comply with applicable law. The
Board in its sole discretion may make available one or more of the following
alternatives for the payment of such taxes:

          (a) in cash;

          (b) in cash received from a broker-dealer to whom the Key Employee has
     submitted notice together with irrevocable instructions to deliver promptly
     to the Company the amount of sales proceeds from the sale of the shares
     subject to the Award to pay the withholding taxes;

          (c) by directing the Company to withhold such number of shares of
     Common Stock otherwise issuable in connection with the Award having an
     aggregate Fair Market Value equal to the minimum amount of tax required to
     be withheld;

          (d) by delivering previously acquired shares of Common Stock of the
     Company that are acceptable to the Board that have an aggregate Fair Market
     Value equal to the amount required to be withheld; or

          (e) by certifying to ownership by attestation of such previously
     acquired shares of Common Stock.

The Board shall have the sole discretion to establish the terms and conditions
applicable to any alternative made available for payment of the required
withholding taxes.

SECTION 9.     POSTPONEMENT.

     The Board may postpone any grant or settlement of an Award or exercise of a
Stock Option for such time as the Board in its sole discretion may deem
necessary in order to permit the Company:

          (a) to effect, amend or maintain any necessary registration of the
     Plan or the shares of Common Stock issuable pursuant to an Award, including
     upon the exercise of an Option, under the Securities Act of 1933, as
     amended, or the securities laws of any applicable jurisdiction;

          (b) to permit any action to be taken in order to (i) list such shares
     of Common Stock on a stock exchange if shares of Common Stock are then
     listed on such exchange or (ii) comply with restrictions or regulations
     incident to the maintenance of a public market for its shares of Common
     Stock, including any rules or regulations of any stock exchange on which
     the shares of Common Stock are listed; or

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          (c) to determine that such shares of Common Stock and the Plan are
     exempt from such registration or that no action of the kind referred to in
     (b)(ii) above needs to be taken; and the Company shall not be obligated by
     virtue of any terms and conditions of any Award or any provision of the
     Plan to sell or issue shares of Common Stock in violation of the Securities
     Act of 1933 or the law of any government having jurisdiction thereof.

Any such postponement shall not extend the term of an Award and neither the
Company nor its Directors or officers shall have any obligation or liability to
a Key Employee, the Key Employee's successor or any other person with respect to
any shares of Common Stock as to which the Award shall lapse because of such
postponement.

SECTION 10.    NONTRANSFERABILITY.

     Awards granted under the Plan, and any rights and privileges pertaining
thereto, may not be transferred, assigned, pledged or hypothecated in any
manner, or be subject to execution, attachment or similar process, by operation
of law or otherwise, other than:

          (a) by will or by the laws of descent and distribution;

          (b) pursuant to the terms of a qualified domestic relations order to
     which the Key Employee is a party that meets the requirements of any
     relevant provisions of the Code; or

          (c) as permitted by the Board with respect to a NSO transferable by
     the Key Employee during his lifetime.

In each case, the terms and conditions applicable to the transferability of the
Award shall be established by the Board.

SECTION 11.    TERMINATION OR AMENDMENT OF PLAN AND AWARD AGREEMENTS.

     11.1 TERMINATION OR AMENDMENT OF PLAN.

          (a) Except as described in (b) below, the Board may terminate,
     suspend, or amend the Plan, in whole or in part, from time to time, without
     the approval of the stockholders of the Company, unless such approval is
     required by applicable law, regulation or rule of any stock exchange on
     which the shares of Common Stock are listed. No amendment or termination of
     the Plan shall adversely affect the right of any Key Employee under any
     outstanding Award in any material way without the written consent of the
     Key Employee, unless such amendment or termination is required by
     applicable law, regulation or rule of any stock exchange on which the
     shares of Common Stock are listed. Subject to the foregoing, the Board may
     correct any defect or supply an omission or reconcile any inconsistency in
     the Plan or in any Award granted hereunder in the manner and to the extent
     it shall deem desirable, in its sole discretion, to effectuate the Plan.

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          (b) Notwithstanding the foregoing, there shall be no amendment to the
     Plan or any outstanding Stock Option Agreement that results in the
     repricing of Stock Options.

          (c) The Board shall have the authority to amend the Plan to the extent
     necessary or appropriate to comply with applicable law, regulation or
     accounting rules in order to permit Key Employees who are located outside
     of the United States to participate in the Plan.

     11.2 AMENDMENT OF AWARD AGREEMENTS.

     The Board shall have the authority to amend any Award Agreement at any
time; provided however, that no such amendment shall adversely affect the right
of any Key Employee under any outstanding Award Agreement in any material way
without the written consent of the Key Employee, unless such amendment is
required by applicable law, regulation or rule of any stock exchange on which
the shares of Common Stock are listed.

SECTION 12.    NO CONTRACT OF EMPLOYMENT.

     Neither the adoption of the Plan nor the grant of any Award under the Plan
shall be deemed to obligate the Company or any Subsidiary to continue the
employment of any Key Employee for any particular period, nor shall the granting
of an Award constitute a request or consent to postpone the retirement date of
any Key Employee.

SECTION 13.    APPLICABLE LAW.

     All questions pertaining to the validity, construction and administration
of the Plan and all Awards granted under the Plan shall be determined in
conformity with the laws of the State of Delaware, without regard to the
conflict of law provisions of any state, and, in the case of Incentive Stock
Options, Section 422 of the Code and regulations issued thereunder.

SECTION 14.    EFFECTIVE DATE AND TERM OF PLAN.

     14.1 EFFECTIVE DATE.

     The Plan has been adopted and authorized by the Board for submission to the
stockholders of the Company. The Plan shall become effective as of the date the
Plan is approved by the stockholders of the Company.

     14.2 TERM OF PLAN.

     Notwithstanding anything to the contrary contained herein, no Awards shall
be granted on or after the 10th anniversary of the Plan's effective date as
determined in Section 14.1 above.

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                                                                   EXHIBIT 10.29

Portions of this Exhibit were omitted and filed separately with the Securities
and Exchange Commission pursuant to a request for confidential treatment. Such
portions are marked by a series of asterisks.

                                                                  PATENT LICENSE

                   PATENT AND TECHNOLOGY LICENSE AGREEMENT

This is a PATENT AND TECHNOLOGY LICENSE AGREEMENT (hereinafter referred to as
"License Agreement"), dated October 2, 2001, between The Procter & Gamble
Company, a corporation of the State of Ohio having a principal place of business
at One Procter & Gamble Plaza, Cincinnati, OH 45202, U.S.A. (hereinafter
together with its Affiliates known as "Licensor"), and Prestige Brands
International, Inc., a corporation of the State of Virginia having a principal
place of business at 26811 South Bay Drive, Suite 300, Bonita Springs, Florida
34134 (hereinafter together with its Affiliates known as "Licensee").

     WHEREAS, Licensor and Licensee have entered simultaneously into an Asset
Sale and Purchase Agreement, dated as of August 27, 2001 ("Sale Agreement"), as
"Seller" and "Buyer," respectively therein, pursuant to which Buyer purchased
the Acquired Assets (as defined in the Sale Agreement); and

     WHEREAS, in connection with the Sale Agreement, Licensor wishes to grant,
and Licensee wishes to accept, a license to manufacture certain household
cleaning products under certain Licensor Patents and Technology within the
Geography and in the Field of Use; and

     WHEREAS, in connection with the Sale Agreement, Licensor's Affiliate and
Licensee entered into a Transitional Services Agreement, and a Transitional
Supply Agreement ("TS Agreement") as "Supplier" and "Buyer", respectively
therein, pursuant to which, among other provisions, Supplier agreed to provide
Buyer with certain technical assistance;

     NOW, THEREFORE, as a condition of the sale and in consideration of the
mutual promises hereinafter set forth, and other good and valuable
consideration, the parties agree as follows:

                                  ARTICLE I
                                 DEFINITIONS

     1.01 GENERAL. Any capitalized term used but not defined herein will have
the meaning set forth in the Sale Agreement or the Transitional Services
Agreement or the TS Agreement, as the case may be.

     1.02 "FIELD OF USE" means cleaning products which are marketed or
positioned for use only in the household and which are sold in the Retail
Business.

     1.03 "LICENSED PATENT RIGHTS AND TECHNOLOGY" means the Licensor Patents and
Technology to be licensed under this Agreement.

     1.04 "LICENSOR PATENTS" means the patents set forth in Schedule A of this
License Agreement and any continuation, continuation-in-part, divisional,
reissue or reexamination applications or patent granted therefrom in the
Geography.

<Page>

                                                                  PATENT LICENSE

     1.05 "TECHNOLOGY" means know-how and trade secrets relating to, but not
limited to, Current Formulations, manufacturing processes therefore, equivalents
thereof, and Perfume Technology.

     1.06 "PERFUME TECHNOLOGY" means the formulations for perfumes which are
used in Products.

     1.07 "TRANSITIONAL PERIOD" means the Transitional Period as defined in the
Transitional Supply Agreement attached as Exhibit 1.37 of the Sale Agreement.

     1.08 "GEOGRAPHY" means:

          (a)  during the Transitional Period and continuing until October 2,
               2006, only:

               (i)  world-wide, except for CEEMEA, for COMET(R) powder products
                    in the Retail Business;

               (ii) the United States of America and Canada for COMET(R) liquid
                    spray products in the Retail Business; and

               (iii) the United States of America and Canada for COMET(R) liquid
                    gel products in the Retail Business; and

          (b)  After the Transitional Period, all areas set forth in (a) and
               additionally:

               (i)  CEEMEA for COMET(R) powder products in the Retail Business;
                    and

               (ii) world-wide for COMET(R) powder products in the CPG Business.

     1.09 "PRODUCTS" means Current Formulations of COMET(R) powder cleanser,
COMET(R) bathroom liquid spray cleaner, and COMET(R) liquid gel bleach cleaner
products, which are sold, marketed, and/or distributed under the Trademarks.

     1.10 "CURRENT FORMULATIONS" means those product formulations which are
currently used in the Products and which are described on Schedule B of this
License Agreement.

                                   ARTICLE II
                                     LICENSE

     2.01 LICENSE GRANT. Licensor hereby grants Licensee, solely in the Field of
Use, an exclusive, transferable (except to the entities, companies and their
respective Affiliates, listed on Schedule 2.01 ***), fully paid-up license
without the right to sublicense (except to an Affiliate or a contract
manufacturer of the Products directly for Licensee), under the Licensed Patent
Rights and Technology to make, have made, use, sell, and off to sell the
Products and the packaging therefore in the Geography for the Term set forth in
Section 6.01 of this Agreement. Perfume Technology is licensed for use only in
the Products, in the Field of Use within the Geography, and only in connection
with the product forms in which they are sold as of the date of this Agreement.
The Perfume Technology is not licensed for use in Asia in the Products or for
any other use in Asia.

     2.02 IMPROVEMENTS AND MODIFICATIONS. No rights are granted under the
Licensed Patent Rights and Technology to any improvements of the Licensor or in
fields outside the Field

                                       2
<Page>

                                                                  PATENT LICENSE

of Use. Notwithstanding any of the above, no rights are or shall be granted
under any patents of Licensor other than the Licensor Patents.

                                   ARTICLE III
                  PATENT MARKING/PATENT FEES/USE OF TRADE NAMES

     3.01 PATENT MARKING. Licensee covenants to mark all products sold or
distributed in the United States within the scope of the licenses granted under
this License Agreement with any and all patent markings pertaining to Licensor
Patents that may be applicable to Products. Licensee shall mark all COMET(R)
Bathroom Liquid Spray Cleaner products manufactured under this License Agreement
with the statement "Made under one or more of U.S. Patents: ***" as of the
Closing Date and until the expiration date of Licensor Patents, or until
Licensee ceases practicing the subject matter described in these patents.
Licensee shall mark all COMET(R) Liquid Gel Bleach Cleaner products manufactured
under this Licenses Agreement with the statement "Made under U.S. Patent ***."
as of the Closing Date and until the expiration date of Licensor Patents, or
until Licensee ceases practicing the subject matter described in this patent.

     3.02 PATENT FILING AND MAINTENANCE. Licensor shall have no obligation to
file any patent application, secure any patent, or maintain any patent in force.
The failure to do on Licensor's behalf shall not result in a refund of any
consideration paid under the Sale Agreement. In the event that Licensor decides
not to pay the maintenance fees in any country, or not to continue the
prosecution of any pending patent application relating to the Licensor Patents
in any country, Licensor will attempt in good faith to provide Licensee with
sufficient prior notice to allow Licensee to elect to continue the prosecution
or pay any applicable maintenance fees.

                                   ARTICLE IV
                     INFRINGEMENT, ENFORCEMENT, INVALIDITY -
                               LICENSOR PATENT(S)

     4.01 INFRINGEMENT, ENFORCEMENT. Licensee undertakes the obligation to
notify Licensor of infringement of Licensor Patents by third parties of which it
becomes aware. Licensor has the sole right to enforce Licensor Patents against
infringers. In no event will Licensor be obligated to exercise such right. In
the event Licensor elects to enforce Licensor Patents, Licensee will provide
reasonable cooperation to Licensor, at Licensor's expense, to assist Licensor in
the enforcement of Licensor Patents including without limitation providing
necessary witnesses, materials and documents. Licensee does not receive rights
to enforce the Licensed Patent Rights under this License Agreement.

     4.02 Licensor represents and warrants to Licensee that with respect to each
Licensor Patent in the Geography (a) Licensor is the owner of the Licensor
Patents required to grant the licenses granted herein, (b) to Licensor's
Knowledge (Knowledge being defined in the Sale Agreement), the Licensor Patents
are in good standing, (c) to Licensor's Knowledge, there are no current third
party claims in infringement in the Field of Use against Licensor based on any
Licensor Patents.

     4.03 DISCLAIMER. LICENSOR AND LICENSEE MAKE NO REPRESENTATIONS OR
WARRANTIES, WHETHER EXPRESS OR IMPLIED,

                                       3
<Page>

                                                                  PATENT LICENSE

OTHER THAN THOSE SPECIFICALLY SET FORTH IN SECTION 4.01 AND 4.02 HERE ABOVE AND
IN THE SALE AGREEMENT.

     4.04 INVALIDITY OF LICENSOR PATENTS. In the event that any of Licensor
Patents is held by a court of competent jurisdiction to be invalid or
unenforceable, the license herein granted with respect to the invalidated
Licensor Patents will terminate. All other terms and conditions of this
Agreement will remain unchanged including, without limitation, the license
granted herein under any remaining Licensor Patents. Such a holding of
invalidity shall not result in a refund of any consideration paid under the Sale
Agreement.

                                    ARTICLE V
                                 CONFIDENTIALITY

     5.01 In addition to the Confidential Disclosure Agreement entered into
between Licensor and Licensee on July 12, 2001, Licensee will regard as
confidential and proprietary all of the information communicated to it by the
Licensor in connection with this License Agreement and all such information
communicated will at all times continue to be the property of the Licensor.
Except as permitted by this Agreement, Licensee will not, without the prior
written consent of the Licensor, at any time (a) use such information for any
purpose other than as specifically permitted by the terms of this License
Agreement; or (b) disclose any portion of such information to any third parties,
other than contractors of Licensee who have agreed to be bound by such
confidentiality obligations. Should this License Agreement be terminated
pursuant to Article VI hereof, Licensee will return to Licensor all such
information which is in written or tangible form (including all copies,
summaries, notes, and files).

     5.02 Notwithstanding the foregoing, the provisions of 5.01 hereof will not
apply to the knowledge, information, documents or materials which Licensee can
conclusively establish: (i) have entered the public domain without Licensee's
breach of any obligation owed to the Licensor; (ii) have been disclosed to the
Licensee on a non-confidential basis by a third party having a bona-fide right
to do so; (iii) are permitted to be disclosed by the prior written consent of
the Licensor; (iv) are disclosed by the Licensor to a third party without
restrictions on its disclosure; or (v) are independently developed by Licensee
without breach of this License Agreement.

                                   ARTICLE VI
                        TERM, EXPIRATION AND TERMINATION

     6.01 TERM AND EFFECTIVENESS OF AGREEMENT. Except as otherwise set forth in
this License Agreement, this License Agreement will become effective when
executed in conjunction with the Sale Agreement by both Parties and will endure
and remain in full force until lapse, termination or expiration of Licensor
Patents. Lapse or expiration of all of said Licensor patents shall occur at such
time as no Licensor patents remain legally enforceable as determined by a court
decision for which all appeals have been exhausted. For avoidance of doubt, it
is understood that the term of this License Agreement shall be perpetual subject
to the expiration and termination provisions expressly set forth herein.

                                       4
<Page>

                                                                  PATENT LICENSE

     6.02 TERMINATION BY LICENSOR. This License Agreement and the licenses
herein granted may be terminated by Licensor upon 30 days written notice, if:
(a) Licensee materially breaches any term of this License Agreement and such
breach is not rectified within said 30 day period; or (b) Licensee attempts to
assign this License Agreement or the license herein granted in breach of this
License Agreement.

     6.03 EFFECT OF EXPIRATION OR TERMINATION OF LICENSE AGREEMENT. Upon
termination of this License Agreement under 5.02, Licensee shall have no further
rights to Licensor Patents, except Licensee may sell any products that it has in
production, packed or distributed prior to such expiration or termination. The
obligations of confidentiality set forth in Article V shall survive termination
of this License Agreement. In the event of termination, upon notification of
Licensor's request, Licensee will return to Licensor all written materials that
were provided to Licensee by Licensor in furtherance of this Agreement,
including copies, portions, compilations, and derivations thereof. Licensee
shall retain non-exclusive rights to use the Technology. The expiration,
termination or lapse of the License Agreement shall not result in the refund of
any consideration paid under this Sale Agreement.

                                   ARTICLE VII
                             ASSIGNMENT OF AGREEMENT

     7.01 Except as otherwise expressly provided herein, neither this License
Agreement nor any right granted hereunder may be assigned, extended or otherwise
transferred by Licensee, without Licensor's prior written consent (which shall
not be unreasonably withheld), nor shall this License Agreement or any rights
granted hereunder inure to the benefit of any trustee in bankruptcy, receiver or
other successor of Licensee whether by operation of law or otherwise, without
the written consent of Licensor and any assignment or transfer without such
consent and approval shall be null and void. Licensee may assign this License
Agreement in whole or part to one or more of its Affiliates. Notwithstanding the
foregoing, Licensee may assign this License Agreement without Licensor's consent
in the event of a sale disposition, merger or consolidation that involves
substantially all of the assets of the Retail Business or capital stock of
Licensee.

                                  ARTICLE VIII
                                     NOTICES

     8.01 ADDRESSES OF NOTICES. All correspondence relating to this Agreement
will be sent as follows:

          LICENSOR:      The Procter & Gamble Company
                         Acquisitions and Divestitures
                         One Procter & Gamble Plaza
                         Cincinnati, Ohio 45202
                         Attention: Stan Boric - Director
                         Fax: (513) 634-6108

          with copy to:  The Procter & Gamble Company
                         Legal Division
                         One Procter & Gamble Plaza

                                       5
<Page>

                                                                  PATENT LICENSE

                         Cincinnati, Ohio 45202
                         Attention: Secretary
                         Fax: (513) 983-2611

          LICENSEE:      Prestige Brands International, Inc.
                         26811 South Bay Drive, Suite 300
                         Bonita Springs, Florida 34134
                         Attention: Theodore J. Host
                         Fax: (914) 948-8551

          with copy to:  Hunton & Williams
                         Riverfront Plaza, East Tower
                         951 East Byrd Street
                         Richmond, Virginia 23219
                         Attention: T. Justin Moore, III, Esq.
                         Fax: (804) 788-8218

     8.02 PROVIDING NOTICE. All notices required or permitted under this License
Agreement will be in writing and will be deemed to be properly given when
actually received by the Person entitled to receive the notice at the addresses
stated above, or at such other addresses as Licensor or Licensee may provide by
notice to the other.

                                   ARTICLE IX
                                     GENERAL

     9.01 WAIVER. Any waiver by either party of any rights arising under this
License Agreement, including but not limited to any waiver arising from any
breach by the other party, will not be construed as a waiver of other rights,
including but not limited to rights arising from any breach, of the same or
similar nature or other terms of this License Agreement. No waiver shall be
effective unless said waiver is provided in writing.

     9.02 ENTIRE AGREEMENT. The Transaction Documents constitute the entire
agreement among the Licensor and Licensee with respect to the subject matter
hereof. In the event of any inconsistency with respect to the subject matter of
this License Agreement and other of the Transaction Documents, the Sale
Agreement will prevail.

     9.03 SEVERABILITY. The illegality or partial illegality of any or all of
the License Agreement, or any provision thereof, will not affect the validity of
the remainder of such agreement, or any provision thereof, and the illegality or
partial illegality of the License Agreement or portion thereof in any
jurisdiction in which such determination of illegality or partial illegality has
not been made. In the event of invalidity or partial invalidity of this License
Agreement or a portion thereof, the parties agree to conduct good faith
negotiations directed toward mutually agreeable modifications which come as
close as legally acceptable to the original intent of the parties at the date of
Closing.

     9.04 APPLICABLE LAW. This License Agreement shall be construed and governed
in accordance with the laws of the State of Ohio.

                                       6
<Page>

                                                                  PATENT LICENSE

IN WITNESS WHEREOF, each of the signatories hereto has caused this License
Agreement to be signed by their respective duly authorized officers as of the
date first written above.

THE PROCTER & GAMBLE COMPANY            PRESTIGE BRANDS INTERNATIONAL, INC.

BY: /s/ CLAYTON C. DALEY                BY: /s/ CYNTHIA B. SATTERWHITE
    --------------------                    --------------------------

NAME PRINTED: Clayton C. Daley          NAME PRINTED: Cynthia B. Satterwhite

TITLE: Chief Financial Officer &        TITLE: Vice President & Chief Financial
       Comptroller                             Officer

<Page>

                                                                  PATENT LICENSE

                                   SCHEDULE A

                             PATENTS TO BE LICENSED

COMET(R) BATHROOM LIQUID SPRAY CLEANER

***

COMET(R) LIQUID GEL BLEACH CLEANER

***

<Page>

                                                                  PATENT LICENSE

                                   SCHEDULE B

                              CURRENT FORMULATIONS

COMET(R) POWDER CLEANSER

Formula Card Nos. *** or equivalent thereof.

COMET(R) BATHROOM LIQUID SPRAY CLEANER

Formula Card No. *** or equivalent thereof.

COMET(R) Liquid Gel Bleach Cleaner

Formula Card No. *** or equivalent thereof.

<Page>

                                                                  PATENT LICENSE

                                  SCHEDULE 2.01

***

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