Document:

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                                                                    EXHIBIT 10.9

                           SECOND AMENDED AND RESTATED
                                PLEDGE AGREEMENT

            This Second Amended and Restated Pledge Agreement (this "Pledge
Agreement") is entered into as of March 30, 2000, by and among Marketing
Specialists Corporation (the "Borrower") and the subsidiaries of the Borrower
signatory hereto (each individually a "Pledgor" and individually and
collectively, "Pledgors"), in favor of First Union National Bank, a national
banking association ("Pledgee"), as agent for the lenders (together with such
additional financial institutions as may become Lenders from time to time as
provided in the Credit Agreement described below "Lenders").

                                   BACKGROUND

         A. Borrower has entered into that certain Second Amended and Restated
Credit Agreement dated the date hereof (as may be amended from time to time, the
"Credit Agreement") among the Borrower, the Lenders and the Pledgee.

         B. As a condition to Pledgee's and Lenders' willingness to enter into
the Credit Agreement, the Pledgors are willing to execute and deliver to
Pledgee, as agent for the Lenders, this Pledge Agreement.

         C. The Borrower, certain of the Pledgors and the Pledgee are parties to
that certain Amended and Restated Pledge Agreement dated August 18, 1999 (the
"Existing Pledge Agreement").

         D. The parties desire to amend the Existing Pledge Agreement and the
Pledgors signatory hereto desire to become party to the Pledge Agreement as set
forth herein.

         E. This Pledge Agreement amends and restates in its entirety the
Existing Pledge Agreement; provided, however, that this Pledge Agreement shall
not constitute a novation and nothing herein shall be deemed to have terminated
or discharged any indebtedness or obligation under the Existing Pledge
Agreement, all of which shall remain outstanding under and be governed by this
Pledge Agreement.

            NOW, THEREFORE, for good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, and intending to be legally bound,
each Pledgor and the Pledgee hereby agree as follows:

<PAGE>   2

         1. For the purposes of this Pledge Agreement:

            (a) Capitalized terms used and not otherwise defined herein shall
have the meanings ascribed to such terms in the Credit Agreement.

            (b) The term "Collateral" shall mean all shares of stock,
partnership interests, LLC interests, or other equity interests in any direct or
indirect Subsidiary of Borrower (the "Securities") now or hereafter owned by any
Pledgor, together with (i) all rights to distributions and other rights under
organizational documents, or under any other agreements, with respect thereto,
and all contract rights, general intangibles and investment property associated
with or representing such Pledgor's rights and interests with respect thereto,
and (ii) all additions to, substitutions or exchanges for, proceeds of and
distributions on, any of the foregoing, and all associated secondary rights and
secondary considerations of any kind (including, without limitation,
subscription rights and bonus shares). A list of the Securities as of the date
hereof is set forth on Schedule A attached hereto.

            (c) The term "Obligations" shall mean any and all obligations and
Indebtedness of every kind and description of the Pledgors to the Lenders
pursuant to, under, or in connection with the Loan Documents, whether such debts
or obligations are primary or secondary, direct or indirect, absolute or
contingent, sole, joint or several, secured or unsecured, due or to become due,
contractual or tortious, arising by operation of law or otherwise, or now or
hereafter existing, whether incurred by any Pledgor as principal, surety,
endorser, guarantor, accommodation party or otherwise, including, without
limitation, principal, interest and fees, late fees and expenses (including,
attorneys' fees and costs and/or the allocated fees and costs of Pledgee's
in-house legal counsel to the extent required to be paid under the Loan
Documents), or that have been or may hereafter be contracted or incurred, and
any obligations of the Pledgors or any of them under interest rate protection
agreements, swaps, hedging contracts or similar arrangements with any Lender
(including, without limitation, any swap agreements as defined in 11 U.S.C.
Section 101). If a party ceases to be a Lender, any obligations under interest
rate protection agreements, swaps, hedging contracts or similar arrangements
(including, without limitation, any swap agreements as defined in 11 U.S.C.
Section 101) with such party prior to the date it ceased to be a Lender shall
continue to be Obligations secured by the pledge hereunder.

         2. Pledgors hereby pledge, and grant a lien as security with respect
to, the Collateral to Pledgee, as agent for the Lenders, as collateral security
for all of the Obligations.

         3. Pledgors represent and warrant that:

            (a) The chief place of business, chief executive offices and the
office(s) where their records are kept concerning accounts, contract rights and
other similar Collateral, are as set forth on Schedule B attached hereto, and as
set forth on Schedule B, each Pledgor either owns such premises free and clear
of any mortgage or other liens and

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encumbrances except as set forth on Schedule B or it leases such premises from
the record owner identified on Schedule B.

            (b) Each Pledgor conducts business under and through its legal name
as set forth on the signature page hereto, and no other names except as set
forth on Schedule B attached hereto.

            (c) Pledgors have good title to the Securities free and clear of all
liens and encumbrances except the security interest created hereby; and such
Securities constitute the percentage of the issued and outstanding shares of
each class of the capital stock or other equity interests of the subsidiaries of
Pledgors identified in Schedule A.

            (d) The Securities are validly issued, fully paid and nonassessable
and are not subject to any charter, bylaw, statutory, contractual or other
restrictions governing their issuance, transfer, ownership or control except as
indicated on the stock certificates for the Securities.

            (e) Pledgors have delivered to Pledgee all certificates or other
similar instruments or documents representing or evidencing the Securities,
together with corresponding assignment or transfer powers duly executed in blank
by Pledgors, and this Pledge Agreement and such powers have been duly and
validly executed and are binding and enforceable against Pledgor in accordance
with their terms except as such enforceability may be affected by bankruptcy
laws and other laws of general application relating to creditors' rights; and
the pledge of the Securities in accordance with the terms hereof creates a valid
and perfected first priority security interest in the Securities securing
payment of the Obligations.

            (f) No authorization, approval, or other action by, and no notice to
or filing with any governmental authority or regulatory body is required for (i)
the pledge by Pledgors of the Securities pursuant to this Pledge Agreement, (ii)
the execution, delivery or performance of this Pledge Agreement by Pledgor or
(iii) the exercise by Pledgee of the (A) voting or other rights provided for in
this Pledge Agreement or (B) remedies in respect of the Collateral pursuant to
this Pledge Agreement (except as may be required in connection with such
disposition by laws affecting the offering and sale of securities generally or
the perfection of liens and security interests in proceeds).

         4. Anything herein to the contrary notwithstanding, (a) each Pledgor
shall remain liable under any contracts and agreements included in the
Collateral to perform all of its duties and obligations thereunder to the same
extent as if this Pledge Agreement had not been executed, (b) the exercise by
Pledgee of any of its rights hereunder shall not release any Pledgor from any of
its duties or obligations under any contracts and agreements included in the
Collateral and (c) Pledgee shall not have any obligation or liability under any
contracts and agreements included in the Collateral by reason of this Pledge
Agreement, nor shall Pledgee be

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obligated to perform any of the obligations or duties of any Pledgor thereunder
or to take any action to collect or enforce any claim for payment assigned
hereunder.

         5. Each Pledgor will promptly notify and provide Pledgee with a
complete description of the opening of any new places of business which would be
required to be disclosed pursuant to Paragraph 3(a) above (excluding sales
offices at which no books and records are maintained other than books and
records that are duplicates of books and records maintained at other locations
of which Pledgee has notice hereunder), the conduct of business under any names
or through any entities other than those set forth above, the relocation of any
of the Collateral, and the acquisition of any new Collateral. Each Pledgor will
furnish to Pledgee from time to time statements and schedules further
identifying and describing the Collateral and such other reports in connection
with the Collateral as Pledgee may reasonably request upon reasonable notice,
all in reasonable detail.

         6. At any time and from time to time, upon the request of Pledgee, each
Pledgor will, at its own expense:

            (a) defend the Collateral against the claims and demands of all
persons.

            (b) deliver and pledge to Pledgee, endorsed or accompanied by
instruments of assignment or transfer satisfactory to Pledgee, any instruments
and documents covered hereby which Pledgee may specify.

            (c) give, execute, deliver and file or record in the proper
governmental offices, any instrument, paper or document, including but not
limited to one or more financing statements under the Uniform Commercial Code,
satisfactory to Pledgee, or take any action, which Pledgee reasonably may deem
necessary or desirable in order to create, preserve, perfect, continue, modify,
terminate or otherwise affect any security interest granted pursuant hereto, or
to enable Pledgee to exercise or enforce any of its rights hereunder.

            (d) keep, and stamp or otherwise mark, any of its documents and
instruments and its individual books and records relating to any of the
Collateral in such manner as Pledgee reasonably may require.

            (e) pay, or reimburse Pledgee in the amount of, all reasonable
expenses (including reasonable fees and expenses of attorneys, experts and
agents) incurred in any way in connection with the exercise, defense or
assertion of any rights or interests of Pledgee hereunder, the enforcement of
any provisions hereof, or the management, preservation, use, operation,
maintenance, collection, possession, disposition or enforcement of any of the
Collateral (all such expenses to be Obligations hereunder).

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         7. Each Pledgor agrees not to:

                 (i) sell or otherwise dispose of, or grant any option
(collectively, "Transfer") with respect to, any of the Collateral, provided
however, that nothing herein shall prohibit a merger of a wholly-owned
Subsidiary into any of the Companies as permitted pursuant to Paragraph 6.8(iii)
of the Credit Agreement; or

                 (ii) create or permit to exist any lien, security interest, or
other charge or encumbrance upon or with respect to any of the Collateral,
except the security interest under this Pledge Agreement. Each Pledgor agrees
that all additional shares of stock or other equity interests of any direct or
indirect Subsidiary of Borrower acquired by any Pledgor after the date hereof
shall automatically and without any further action of any Pledgor be pledged
hereunder and constitute a part of the Collateral hereunder, and in connection
therewith, each Pledgor agrees to immediately deliver to Pledgee any
certificates or other instruments or documents representing or evidencing the
Securities and a supplement to Schedule A attached hereto describing such
additional Collateral.

         8. Prior to the full payment and performance of the Obligations,
Pledgee shall be entitled to receive, as additional Collateral, any and all
additional shares of stock or any other property of any kind distributable on or
by reason of the Securities pledged hereunder, whether in the form of or by way
of stock dividends, warrants, partial liquidation, conversion, prepayments or
redemptions (in whole or in part), liquidation, or otherwise, other than cash
dividends. If any of such property, other than such cash dividends, shall come
into the possession or control of any Pledgor, such Pledgor shall hold or
control and forthwith transfer and deliver the same to Pledgee subject to the
provisions hereof.

         9. So long as no default has occurred under any of the Obligations or
Loan Documents and each Pledgor is in full compliance with the terms hereof:

            (a) Pledgors shall be entitled to receive and retain any normal,
regularly declared cash dividends paid on the Securities pledged hereunder.

            (b) Pledgors may exercise all voting rights, if any, pertaining to
the Securities for any purpose not inconsistent with the terms hereof or of the
Obligations or Loan Documents. In the event the Securities have been transferred
into the name of Pledgee or a nominee or nominees of Pledgee prior to default,
Pledgee or its nominee will execute and deliver upon request of Pledgors an
appropriate proxy in order to permit Pledgors to vote, if applicable, the same.

         10. Each Pledgor shall take all actions (and execute and deliver from
time to time all instruments and documents) reasonably necessary or appropriate
or reasonably requested

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by Pledgee, to continue the validity, enforceability and perfected status of the
pledge of Securities hereunder.

         11. Pledgee shall be under no obligation to take any actions and shall
have no liability (except for gross negligence or willful misconduct) with
respect to the preservation or protection of the pledged Securities or any
underlying interests represented thereby as against any prior or other parties.
In the event Pledgors request that Pledgee take or omit to take action(s) with
respect to the Collateral, Pledgee may refuse so to do with impunity if Pledgors
do not, upon request of Pledgee, post sufficient, creditworthy indemnities with
Pledgee which, in Pledgee's sole discretion, are sufficient to hold it harmless
from any possible liability of any kind in connection therewith.

         12. Pledgors agree that Pledgee, at any time and without affecting its
rights in the pledged Securities and without notice to Pledgors, may grant any
extensions, releases or other modifications of any kind respecting the Loan
Documents, Obligations and any collateral security therefor and each Pledgor,
except as otherwise provided herein or in the Loan Documents, waives all notices
of any kind in connection with the Obligations, the Loan Documents and any
changes therein or defaults or enforcement proceedings thereunder, whether
against Pledgors or any other party. Each Pledgor hereby waives any rights it
has at equity or in law to require Pledgee to apply any rights of marshaling or
other equitable doctrines in the circumstances.

         13. After the occurrence and during the continuance of an Event of
Default under the Credit Agreement:

            (a) Pledgee may transfer or cause to be transferred any of the
pledged Securities into its own or a nominee's or nominees' name or names.

            (b) Pledgee shall be entitled to receive and apply in payment of the
Obligations any cash dividends, interest or other payment on the pledged
Securities.

            (c) Pledgee shall be entitled to exercise in Pledgee's discretion
all voting rights, if any, pertaining thereto and in connection therewith and at
the written request of Pledgee, Pledgors shall execute any appropriate dividend,
payment or brokerage orders or proxies.

            (d) Pledgors shall take any action necessary or required or
reasonably requested by Pledgee, in order to allow Pledgee fully to enforce the
pledge of the Securities hereunder and realize thereon to the fullest possible
extent, including but not limited to the filing of any claims with any court,
liquidator or trustee, custodian, receiver or other like person or party.

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<PAGE>   7

            (e) Pledgee shall have all the rights and remedies granted or
available to it hereunder, under any statute or the common law, or under any of
the Loan Documents, including the right to sell the pledged Securities or any
portion thereof at one or more public or private sales upon ten (10) days'
written notice and to bid thereat or purchase any part or all thereof in its own
or a nominee's or nominees' names, free and clear of any equity of redemption;
and to apply the net proceeds of the sale, after deduction for any expenses of
sale, including the payment of all Pledgee's reasonable attorneys' fees in
connection with the Obligations and the sale, to the payment of the Obligations
in any manner or order which Pledgee in its sole discretion may elect, without
further notice to or consent of Pledgors and without regard to any equitable
principles of marshaling or other like equitable doctrines.

            (f) Pledgee may increase, in its sole discretion, but shall not be
required to do so, the Obligations by making reasonable additional advances or
incurring reasonable expenses for the account of Pledgors deemed appropriate or
desirable by Pledgee in order to protect, enhance, preserve or otherwise further
the sale or disposition of the Collateral or any other property it holds as
security for the Obligations.

         14. Each Pledgor recognizes that Pledgee may be unable to effect a sale
to the public of all or part of the Securities by reason of certain prohibitions
or restrictions in applicable securities laws and regulations (herein
collectively called the "Securities Laws"), or the provisions of other laws,
regulations or rulings, but may be compelled to resort to one or more sales to a
restricted group of purchasers who will be required to agree to acquire the
Securities for their own account, for investment and not with a view to the
further distribution or resale thereof without restriction. Each Pledgor agrees
that any sale(s) so made may be at prices and on other terms less favorable to
Pledgors than if the Securities were sold to the public, and that Pledgee has no
obligation to delay sale of the Securities for period(s) of time necessary to
permit the issuer thereof to register the Securities for sale to the public
under any of the Securities Laws. Each Pledgor agrees that negotiated sales
whether for cash or credit made under the foregoing circumstances shall not be
deemed for that reason not to have been made in a commercially reasonable
manner. Each Pledgor shall cooperate with Pledgee to satisfy any requirements
under the Securities Laws applicable to the sale or transfer of the Securities
by Pledgee, provided, however, that Pledgors shall have no obligation to file or
cause to be filed any registration statements.

         In connection with any sale or disposition of the Collateral, Pledgee
is authorized to comply with any limitation or restriction as it may be advised
by its counsel is necessary or desirable in order to avoid any violation of
applicable law or to obtain any required approval of the purchasers) by any
governmental regulatory body or officer and it is agreed that such compliance
shall not result in such sale being considered not to have been made in a
commercially reasonable manner nor shall Pledgee be liable or accountable by
reason of the fact that the proceeds obtained at such sale(s) are less than
might otherwise have been obtained at public sale.

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<PAGE>   8

         Pledgee may elect to obtain the advice of any independent
nationally-known investment banking firm, which is a member firm of the New York
Stock Exchange, with respect to the method and manner of sale or other
disposition of any of the Collateral, the best price reasonably obtainable
therefor, the consideration of cash and/or credit terms, or any other details
concerning such sale or disposition. Pledgee, in its sole discretion, may elect
to sell on such credit terms which it deems reasonable.

         15. The powers conferred on Pledgee hereunder are solely to protect its
interest in the Collateral and shall not impose any duty upon it to exercise any
such powers. Except for the safe custody of any Collateral in its possession and
the accounting for monies actually received by it hereunder, Pledgee shall have
no duty as to any Collateral or as to the taking of any necessary steps to
preserve any right of or against other parties pertaining to any Collateral.
Pledgors agree jointly and severally to indemnify Pledgee and each Secured Party
from and against any and all claims, losses and liabilities growing out of or
resulting from this Pledge Agreement (including, without limitation, enforcement
of this Pledge Agreement) or Pledgee's or any Lender's interest in the
Collateral, except claims, losses or liabilities resulting from such party's
gross negligence or wilful misconduct.

         16. The parties agree that this Pledge Agreement shall be governed as
to its validity, interpretation and effect by the internal laws of the
Commonwealth of Pennsylvania without regard to the conflict of laws rules
thereof; and any terms used herein which are defined in the Uniform Commercial
Code as enacted in Pennsylvania shall have the meanings therein set forth.

         17. This Pledge Agreement shall be binding upon and shall inure to the
benefit of the parties hereto and their respective heirs, personal
representatives, successors and assigns.

         18. If Pledgee shall waive any rights or remedies arising hereunder or
under any applicable law, such waiver shall not be deemed to be a waiver upon
the later occurrence or recurrence of any of said events. No delay by Pledgee in
the exercise of any right or remedy shall under any circumstances constitute or
be deemed to be a waiver, express or implied, of the same and no course of
dealing between the parties hereto shall constitute a waiver of Pledgee's rights
or remedies.

         19. Each Pledgor hereby irrevocably appoints Pledgee, effective upon
the occurrence and during the continuation of an Event of Default under the
Credit Agreement, as its attorney-in-fact to execute, deliver and record, if
appropriate, from time to time any instruments or documents in connection with
the Collateral, in such Pledgor's or Pledgee's names.

         20. EACH OF THE PARTIES HERETO HEREBY KNOWINGLY, VOLUNTARILY, AND
INTENTIONALLY WAIVES ANY RIGHTS IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY
LITIGATION BASED HEREON OR ARISING

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<PAGE>   9

OUT OF, UNDER OR IN CONNECTION WITH THIS PLEDGE AGREEMENT OR THE CREDIT
AGREEMENT OR OTHER LOAN DOCUMENTS OR ANY COURSE OF CONDUCT, COURSE OF DEALING,
STATEMENTS (WHETHER ORAL OR WRITTEN) OR ACTIONS OF PLEDGEE OR LENDERS. THIS
PROVISION IS A MATERIAL INDUCEMENT FOR PLEDGEE'S ENTERING INTO THIS PLEDGE
AGREEMENT ON BEHALF OF THE LENDERS.

         21. EACH PLEDGOR ACKNOWLEDGES THAT IT HAS HAD THE ASSISTANCE OF COUNSEL
IN THE REVIEW AND EXECUTION OF THIS PLEDGE AGREEMENT AND, SPECIFICALLY, SECTION
20 HEREOF, AND FURTHER ACKNOWLEDGES THAT THE MEANING AND EFFECT OF THE FOREGOING
WAIVER OF JURY TRIAL HAVE BEEN FULLY EXPLAINED TO SUCH PLEDGOR BY SUCH COUNSEL.

         22. This Pledge Agreement represents the entire understanding of the
parties with respect to the subject matter and no modification or change herein
shall be effective unless contained in a writing signed by the parties hereto.

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<PAGE>   10

         IN WITNESS WHEREOF, the undersigned have executed this Second Amended
and Restated Pledge Agreement under seal as of the day and year first above
written.

Attest:                                    MARKETING SPECIALISTS CORPORATION

By:                                        By:
   ---------------------------------          ----------------------------------
   Name:                                      Name:
   Title:                                     Title:

Attest:                                    MARKETING SPECIALISTS SALES
                                           COMPANY

By:                                        By:
   ---------------------------------          ----------------------------------
   Name:                                      Name:
   Title:                                     Title:

Attest:                                    BROMAR, INC.

By:                                        By:
   ---------------------------------          ----------------------------------
   Name:                                      Name:
   Title:                                     Title:

Attest:                                    PAUL INMAN ASSOCIATES, INC.

By:                                        By:
   ---------------------------------          ----------------------------------
   Name:                                      Name:
   Title:                                     Title:

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<PAGE>   11

                                   Schedule A

                               Pledged Securities

<TABLE>
<CAPTION>
              Description                                            Percent of
Company      of Securities   Certificate No.    No. of Shares    Outstanding Equity
-------      -------------   ---------------    -------------    ------------------
<S>          <C>             <C>                <C>              <C>
</TABLE>

                                      A-1
<PAGE>   12

                                   Schedule B

                                   Disclosure

                                       B-1<PAGE>   1
                                                                   EXHIBIT 10.10

                           SECOND AMENDED AND RESTATED
                               GUARANTY AGREEMENT

                  This Second Amended and Restated Guaranty Agreement (this
"Guaranty"), is entered into as of March 30, 2000 by and among Marketing
Specialists Sales Company, Bromar, Inc., and Paul Inman Associates, Inc. (each
individually a "Guarantor" and individually and collectively the "Guarantors"),
in favor of First Union National Bank, a national banking association, for
itself and as agent ("Agent") for the lenders (together with such additional
financial institutions as may become Lenders from time to time as provided in
the Credit Agreement described below "Lenders").

                                   BACKGROUND

         1. Marketing Specialists Corporation ("Borrower") has entered into that
certain Second Amended and Restated Credit Agreement dated the date hereof (as
may be amended from time to time, the "Credit Agreement") among the Borrower,
the Lenders and the Agent.

         2. As a condition to Agent's and Lenders' willingness to enter into the
Credit Agreement, the Guarantors are willing to execute and deliver to Agent, as
agent for the Lenders, this Guaranty.

         3. The Borrower, certain of the Guarantors and the Agent are parties to
that certain Amended and Restated Guaranty Agreement dated August 18, 1999 (the
"Existing Guaranty").

         4. The parties desire to amend the Existing Guaranty and the Guarantors
signatory hereto desire to become party to the Guaranty as set forth herein.

         5. Each Guarantor is a Subsidiary of the Borrower, and each Guarantor's
directors have determined that it is in the best interest of such Guarantor to
execute this Guaranty and that such Guarantor will benefit directly and
indirectly from the execution of this Guaranty.

         6. This Guaranty amends and restates in its entirety the Existing
Guaranty; provided, however, that this Guaranty shall not constitute a novation
and nothing herein shall be deemed to have terminated or discharged any
indebtedness or obligation under the Existing Guaranty, all of which shall
remain outstanding under and be governed by this Guaranty.

         NOW, THEREFORE, for good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, and intending to be legally bound,
each Guarantor and the Agent hereby agree as follows:

<PAGE>   2

         1. Definitions and Construction. Reference is made to the Credit
Agreement for a statement of the terms thereof. All terms used in this Guaranty
which are defined in the Credit Agreement and not defined herein shall have the
respective meanings ascribed to such terms in the Credit Agreement.

         2. Guaranty. Each Guarantor, jointly and severally, absolutely and
unconditionally, guarantees and becomes surety for the full, prompt and punctual
payment to Lenders, as and when due, whether at maturity, by acceleration or
otherwise, of any and all Indebtedness, and performance of any and all
liabilities and obligations of Borrower to Agent and Lenders or any of them
(including, without limitation, reimbursement obligations under Letters of
Credit) created at any time under, or pursuant to, the terms of the Credit
Agreement and the other Loan Documents, whether for principal, interest,
premiums, fees, expenses or otherwise, any obligations under interest rate
protection agreements, swaps, hedging contracts or similar arrangements with any
Lender (including, without limitation, any swap agreement as defined in 11
U.S.C. Section 101), and any obligations under or pursuant to any other
documents and agreements executed in connection with any of the foregoing,
including any future advances, whether obligatory or voluntary, or refinancings,
renewals or extensions of or substitutions for, any existing or future debt
(collectively, all such Indebtedness, liabilities and obligations are referred
to herein as the "Obligations"), together with any and all reasonable expenses
(including, without limitation, attorneys' fees, disbursements and the costs and
expenses of in-house counsel and legal support staff) which may be incurred by
the Agent and any Lender in collecting any or all of the Obligations or
enforcing any and all rights against any Guarantor under this Guaranty (the
"Expenses"). Without limiting any Guarantor's obligations hereunder and
notwithstanding any purported termination of this Guaranty, if any bankruptcy,
insolvency, reorganization, arrangement, readjustment, composition, liquidation,
dissolution, assignment for the benefit of creditors, or similar event with
respect to the Borrower or any endorser of all or any of the Obligations shall
occur, and such occurrence shall result in the return of (or in such event the
Agent or any Lender shall be requested to return) any payment or performance of
any of the Obligations or Expenses, then (a) without further notice, demand or
other action, the obligations of each Guarantor hereunder shall be reinstated
with respect to (i) such payment or performance returned (or requested to be
returned) and (ii) with respect to all further obligations arising as a result
of such return or request, and (b) each Guarantor shall thereupon be liable
therefor, without any obligation on the part of the Agent or any Lender to
contest or resist any such return. If a party ceases to be a Lender, then any
obligations under interest rate protection agreements, swaps, hedging contracts
or similar arrangements(including without limitation, any swap agreement as
defined in 11 U.S.C. Section 101), with that party prior to the date it ceases
to be a Lender shall continue to be Obligations guaranteed hereunder.

         3. Nature and Term of Guaranty.

            (1) The obligations and liability of each Guarantor under this
Guaranty shall be joint and several, absolute, primary and direct, irrevocable
and unconditional, regardless of any non-perfection of any collateral security
for the Obligations; any lack of validity or

                                      -2-
<PAGE>   3

enforceability of the Credit Agreement, any other Loan Document or any of the
Obligations or Expenses; the voluntary or involuntary liquidation, dissolution,
sale or other disposition of all, or substantially all of the assets,
marshalling of assets and liabilities, receivership, insolvency, bankruptcy,
assignment for the benefit of creditors, reorganization, arrangement,
composition with creditors or readjustment of, or other similar proceedings
affecting Borrower, any Guarantor or any other guarantor or endorser of, any or
all of the Obligations and Expenses or any of the assets of any of them, or any
contest of the validity of this Guaranty in any such proceeding; or any law,
regulation or decree now or hereafter in effect in any jurisdiction which might
in any manner affect any of such terms or provisions or any of the rights of the
Agent or any Lender with respect thereto or which might cause or permit the
Borrower, any Guarantor or any guarantor or endorser of the Obligations and
Expenses to invoke any defense to, or any alteration in the time, amount or
manner of payment of any or all of the Obligations and Expenses or performance
of this Guaranty.

            (2) This Guaranty is a continuing guaranty and shall remain in full
force and effect until: (i) the Obligations, Expenses and any and all other
amounts payable hereunder shall have been paid in full in cash; (ii) no further
loans or advances are available; (iii) no Letters of Credit are outstanding
under the Credit Agreement; and (iv) and the period during which any payment by
the Borrower or either Guarantor is or may be subject to rescission, avoidance
or refund under the United States Bankruptcy Code (or any similar state or
federal statute) shall have expired.

         4. Limitation on Amount Guarantied. Anything contained in this Guaranty
to the contrary notwithstanding, the obligations of each Guarantor hereunder
shall be limited to the lesser of (i) the aggregate amount of the Obligations
and Expenses, or (ii) a maximum aggregate amount equal to the largest amount
that would not render its obligations hereunder subject to avoidance as a
fraudulent transfer or conveyance under Section 548 of Title 11 of the United
States Code or any applicable provisions of comparable state law (collectively,
the "Fraudulent Transfer Laws"), if and to the extent each Guarantor (or a
trustee on its behalf) has properly invoked the protections of the Fraudulent
Transfer Laws, in each case after giving effect to all other liabilities of such
Guarantor, contingent or otherwise, that are relevant under the Fraudulent
Transfer Laws.

         5. Payment in Accordance with Notes and Credit Agreement.

            (1) Each Guarantor hereby guaranties that the Obligations and
Expenses shall be paid and performed strictly in accordance with the terms of
the Loan Documents.

            (b) If any Obligation or Expense is not paid or performed by the
Borrower punctually, subject to any applicable grace period, including without
limitation any Obligation due by acceleration of the maturity thereof, the
Guarantors will, upon Agent's demand (at the direction of Required Lenders),
immediately pay or perform such Obligation or

                                      -3-
<PAGE>   4

Expense or cause the same to be paid or performed. Guarantors will pay to Agent
and each Lender, upon demand, all costs and expenses, including the Expenses,
which may be incurred by the Agent or such Lender in the collection or
enforcement of any Guarantor's obligations under this Guaranty.

         6. Defaults; Rights and Remedies of Lenders.

            (1) An event of default hereunder shall include each of the
following:

                (i)     an Event of Default as defined under any of the Loan
Documents;

                (ii)    any Guarantor's failure to perform any of its
obligations or duties under this Guaranty; and

                (iii)   any Guarantor's notice to any Lender or Agent that such
Guarantor does not intend to be liable for any future Obligations or Expenses or
contests the validity or enforceability of this Guaranty.

            (2) Agent, on behalf of Lenders, in their sole discretion, may
proceed to exercise any right or remedy which they may have under this Guaranty
(in accordance with the Credit Agreement) against any Guarantor without first
pursuing or exhausting any rights or remedies which they may have against the
Borrower or against any other person or entity or any collateral security, and
may proceed to exercise any right or remedy which they may have under this
Guaranty (in accordance with the Credit Agreement) without regard to any actions
or omissions of any other person or entity, in any manner or order, without any
obligation to marshal in favor of any Guarantor or other persons or entities and
without releasing any of Guarantors' obligations hereunder with respect to any
unpaid Obligations and Expenses. Upon the occurrence and continuance of an Event
of Default, each Guarantor shall immediately pay, comply with and perform such
of the Obligations and Expenses as Agent, on behalf of Lenders, shall direct,
irrespective of whether the Obligations and Expenses to be paid, complied with
and performed by such Guarantor are those which gave rise to the Event of
Default. No remedy herein conferred upon or reserved to the Agent is intended to
be exclusive of any other available remedy or remedies, but each and every such
remedy shall be cumulative and shall be in addition to every other remedy given
under this Guaranty or now or hereafter existing at law or in equity.

            (3) If Borrower or any other person or entity defaults under the
Loan Documents and any Lender is prevented from accelerating payment thereunder,
either by operation of any bankruptcy laws, similar laws or any court order,
such Lender shall be entitled to receive from the Guarantors, upon demand by
Agent on behalf of such Lender (in accordance with the Credit Agreement), the
sums which would have otherwise been due and payable had such acceleration
occurred.

                                      -4-
<PAGE>   5

         7. Actions by Lenders Not Affecting Guaranty. Lenders may, at any time
or from time to time, in such manner and upon such terms as they may deem
proper, extend or change the time of payment or the manner or place of payment
of, or otherwise modify or waive any of the terms of, or release, exchange,
settle or compromise any or all of the Obligations and Expenses or any
collateral security therefor, or subordinate payment of the same, or any part
thereof, to the payment of any other indebtedness, liabilities or obligations of
the Borrower which may at any time be due or owing to the Lenders or anyone, or
elect not to enforce any of the Lenders' rights with respect to any or all of
the Obligations and Expenses or any collateral security therefor, all without
notice to, or further assent of any Guarantor and without releasing or affecting
any Guarantor's obligations hereunder.

         8. Payments Under Guaranty. All payments by Guarantors hereunder shall
be made in immediately available funds and in lawful money of the United States
of America to the Agent at the office of the Agent referred to in Paragraph 2.11
of the Credit Agreement or at such other location as the Agent shall specify by
notice to the Guarantors. All payments by any Guarantor under this Guaranty
shall be made by such Guarantor solely from such Guarantor's own funds and not
from any funds of the Borrower.

         9. Modifications and Waivers. No failure or delay on the part of any
Lender or Agent in exercising any power or right under this Guaranty shall
operate as a waiver thereof, nor shall any single or partial exercise of any
such right or power preclude any other or further exercise thereof or the
exercise of any other right or power under this Guaranty. No modification or
waiver of any provision of this Guaranty nor consent to any departure therefrom
shall, in any event, be effective unless the same is in writing signed by the
Lenders (or Required Lenders to the extent applicable under the Credit
Agreement) and then such waiver or consent shall be effective only in the
specific instance and for the purpose for which given. No notice to, or demand
on any Guarantor, in any case, shall entitle such Guarantor to any other or
further notice or demand in similar or other circumstances.

         10. Guarantors' Waiver. Each Guarantor hereby waives the following:

            (1) promptness, diligence, presentment, demand, notice of acceptance
and any other notice with respect to any of the Obligations and Expenses or this
Guaranty, except for such notice as may be expressly required under the Loan
Documents;

            (2) any defense or circumstance which might otherwise constitute a
legal or equitable discharge of any Guarantor, including, without limitation,
any obligation of any Lender to proceed against Borrower prior to exercising any
rights hereunder;

            (3) any and all right to terminate such Guarantor's obligations and
duties hereunder by delivery or written notice to any Lender or otherwise;

                                      -5-
<PAGE>   6

            (4) all benefits under any present or future laws exempting any
property, real or personal, or any part of any proceeds thereof, from
attachment, levy or sale under execution, or providing for any stay of execution
to be issued on any judgment recovered under any of the Loan Documents or in any
replevin or foreclosure proceedings, or otherwise providing for any valuation,
appraisal or exemption;

            (5) all rights to inquisition on any real estate, which real estate
may be levied upon pursuant to a judgment obtained under any of the Loan
Documents and sold upon any writ of execution issued thereon in whole or in
part, in any order desired by any Lender;

            (6) any requirement for bonds, security or sureties required by any
statute, court rule or otherwise; and

            (7) any and all procedural errors, defects and imperfections in any
action by Agent or Lenders in replevin, foreclosure or other court process or in
connection with any other action related to any of the Loan Documents or the
transactions contemplated therein.

         11. Subordination; Subrogation. Each Guarantor hereby expressly agrees
that it shall not exercise, against Borrower or any other Guarantor, or other
guarantor, maker, endorser or Person, and: (a) right which such Guarantor may
now have or hereafter acquire by way of subrogation under this Guaranty, by law
or otherwise or by way of reimbursement, indemnity, exoneration, or
contribution; (b) right to assert defenses as the primary obligor of the
Obligations; (c) other claim which it now has or may hereafter acquire against
Borrower or any other Person or against or with respect to Borrower's property
(including, without limitation, any property which has been pledged to secure
the Obligations); or (d) right to enforce any remedy which any Lender may now
have or hereafter acquire against Borrower or any other Guarantor, or any other
guarantor, maker, endorser or Person; in any case, whether any of the foregoing
claims, remedies and rights may arise in equity, under contract, by payment,
statute, common law or otherwise until all Obligations and Expenses have been
indefeasibly paid in full in cash. If in violation of the foregoing any amount
shall be paid to any Guarantor on account of any such rights at any time, such
amount shall be held in trust for the benefit of the Lenders and shall forthwith
be paid to the Agent, for the benefit of the Lenders, to be credited and applied
against the Obligations and Expenses, whether matured or unmatured, in
accordance with the terms of the Notes and the Credit Agreement.

         12. No Setoff by Guarantors. No setoff, counterclaim, deduction,
reduction, or diminution of any obligation, or any defense of any kind or nature
which any Guarantor has or may have against Borrower or any Lender shall be
available hereunder to any Guarantor.

         13. Representations and Warranties. Each Guarantor hereby represents
and warrants that the representations and warranties set forth in Section 3 of
the Credit Agreement are true and correct in all respects including as applied
to Guarantors.

                                      -6-
<PAGE>   7

         14. Covenants. Each Guarantor covenants and agrees that, so long as the
Guaranty shall remain in effect, they shall comply in all respects with the
covenants and agreements set forth in the Credit Agreement to the extent such
covenants apply to them, including without limitation, the covenants and
agreements set forth in Sections 5 and 6 thereof.

         15. Addresses for Notices. All requests, consents, notices and other
communications required or permitted hereunder or in connection herewith shall
be deemed satisfactorily given if in writing and delivered personally or by
registered or certified mail, postage pre-paid, by reliable overnight courier,
or by telecopier to the parties at their respective addresses set forth below or
at such other address as may be given by any party to the other in writing in
accordance with this Section 15:

                  If to Borrower or any Guarantor:

                  c/o Marketing Specialists Corporation
                  17855 Dallas Parkway
                  Suite 200
                  Dallas, TX  75287
                  Attention: Timothy Byrd
                  Telecopier: (972) 349-6448

                  If to Agent:

                  First Union National Bank
                  1345 Chestnut Street
                  PA 4843
                  Philadelphia, PA 19107
                  Attention:  Robert A. Brown
                  Telecopier: (215) 786-2877

         16. Continuing Guaranty; Transfer of Notes. This Guaranty is a
continuing guaranty and shall (i) remain in full force and effect until the
Obligations, Expenses and any and all other amounts payable under this Guaranty
shall have been paid in full and the period during which any payment made by
Borrower or any Guarantor is or may be subject to avoidance or refund under the
United States Bankruptcy Code (or any similar statute) shall have expired, (ii)
be binding upon each Guarantor and their respective successors and assigns, and
(iii) inure to the benefit of, and be enforceable by the Lenders and Agent and
their respective successors, transferees and assigns in accordance with
Paragraph 9.2 of the Credit Agreement. Without limiting (iii) above, the Lenders
may endorse, assign or otherwise transfer the Obligations to any other person or
entity in accordance with the provisions of the Credit Agreement, and such other
person or entity shall thereupon become vested with all the rights in respect
thereof granted to the Lenders herein or otherwise.

                                      -7-
<PAGE>   8

         17. Entire Agreement. This Guaranty constitutes the entire agreement,
and supersedes all prior agreements and understandings, both written and oral,
between the parties with respect to the subject matter hereof.

         18. Severability.

            (1) The invalidity or unenforceability of any one or more portions
of this Guaranty shall not affect the validity or enforceability of the
remaining portions of this Guaranty.

            (2) Each Guarantor, the Agent and each Lender agree that in an
action or proceeding involving any state or federal bankruptcy, insolvency or
other law affecting the rights of creditors generally:

                (1) If any clause or provision shall be held invalid or
unenforceable in whole or in part in any jurisdiction, then such invalidity or
unenforceability shall affect only such clause or provision, or part thereof, in
such jurisdiction and shall not in any manner affect such clause or provision in
any other jurisdiction, or any other clause or provision in this Guaranty in any
jurisdiction, or any other clause or provision in this Guaranty in any
jurisdiction.

                (2) If the guaranty hereunder by any Guarantor would be held or
determined to be void, invalid or unenforceable on account of the amount of its
aggregate liability under this Guaranty, then, notwithstanding any other
provision of this Guaranty to the contrary, the aggregate amount of such
liability shall, without any further action by any Guarantor, the Agent or any
Lender or any other person, be automatically limited and reduced to the highest
amount which is valid and enforceable as determined in action or proceeding.

                (3) If any other guaranty by any one or more other i.e.
guarantor is held or determined to be void, invalid or unenforceable, in whole
or in part, such holding or determination shall not impair or affect:

                    (1) the validity and enforceability of the guaranty
hereunder by any Guarantor, which shall continue in full force and effect in
accordance with its terms; or

                    (2) the validity and enforceability of any clause or
provision not so held to be void, invalid or unenforceable.

         19. Counterparts. This Guaranty may be executed by Guarantors in
several separate counterparts, each of which shall be an original and all of
which taken together shall constitute one and the same instrument.

                                      -8-
<PAGE>   9

         20. Governing Law. This Guaranty shall be deemed to be a contract under
the laws of the Commonwealth of Pennsylvania and for all purposes shall be
governed by and construed in accordance with such laws.

         21. Consent to Jurisdiction and Service of Process. Each Guarantor
irrevocably appoints each officer of Borrower and every other Guarantor as its
attorney upon whom may be served any notice, process or pleading in any action
or proceeding against it arising out of or in connection with this Guaranty, the
Loan Documents or any of the Collateral; each Guarantor hereby consents that any
action or proceeding against it be commenced and maintained in any court within
the Commonwealth of Pennsylvania or in the United States District Court for the
Eastern District of Pennsylvania by service of process on any officer of
Borrower or any Guarantor; and each Guarantor agrees that the courts of the
Commonwealth of Pennsylvania and the United States District Court for the
Eastern District of Pennsylvania shall have jurisdiction with respect to the
subject matter hereof and the person of such Guarantor and the Collateral.
Notwithstanding the foregoing, Agent, in its absolute discretion, may also
initiate proceedings in the courts of any other jurisdiction in which any
Guarantor may be found or in which any of its properties or Collateral may be
located.

         22. WAIVER OF JURY TRIAL. EACH OF THE PARTIES HERETO HEREBY KNOWINGLY,
VOLUNTARILY, AND INTENTIONALLY WAIVES ANY RIGHTS IT MAY HAVE TO A TRIAL BY JURY
IN RESPECT OF ANY LITIGATION BASED HEREON OR ARISING OUT OF, UNDER OR IN
CONNECTION WITH THIS GUARANTY OR OTHER LOAN DOCUMENTS OR ANY COURSE OF CONDUCT,
COURSE OF DEALING, STATEMENTS (WHETHER ORAL OR WRITTEN) OR ACTIONS OF AGENT OR
LENDERS. THIS PROVISION IS A MATERIAL INDUCEMENT FOR LENDERS' ENTERING INTO THIS
AGREEMENT.

         23. ACKNOWLEDGMENTS. EACH GUARANTOR ACKNOWLEDGES THAT IT HAS HAD THE
ASSISTANCE OF COUNSEL IN THE REVIEW AND EXECUTION OF THIS GUARANTY AND,
SPECIFICALLY, SECTION 22 HEREOF, AND FURTHER ACKNOWLEDGES THAT THE MEANING AND
EFFECT OF THE FOREGOING WAIVER OF JURY TRIAL HAS BEEN FULLY EXPLAINED TO IT BY
SUCH COUNSEL.

                                      -9-
<PAGE>   10

         IN WITNESS WHEREOF, the undersigned, by their duly authorized officers,
as applicable, have executed this Second Amended and Restated Guaranty Agreement
the day and year first above written.

Attest:                                     MARKETING SPECIALISTS SALES COMPANY

By:                                         By:
   -------------------------------------       ---------------------------------
   Name:                                       Name:
   Title:                                      Title:

Attest:                                     BROMAR, INC.

By:                                         By:
   -------------------------------------       ---------------------------------
   Name:                                       Name:
   Title:                                      Title:

Attest:                                     PAUL INMAN ASSOCIATES, INC.

By:                                         By:
   -------------------------------------       ---------------------------------
   Name:                                       Name:
   Title:                                      Title:

                                      -10-

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