Document:

Joint Share Ownership Plan (JSOP) Trust Agreement dated as of January 28, 2011

 Exhibit 10.35 
 GRANTOR TRUST 
 under 

Virgin Media Inc. 
 2010 Stock Incentive Plan 
 JSOP TRUST AGREEMENT 

This Trust Agreement is made this 28th day of January, 2011, by and between Virgin Media Inc., a Delaware corporation (the
“Company”), the grantor, and Wilmington Savings Fund Society, FSB, as trustee (the “Trustee”). 
 WHEREAS, the Company has adopted the Virgin Media Inc. 2010 Stock Incentive Plan (the “Plan”); 
 WHEREAS, all terms not otherwise defined herein shall have the meanings ascribed to such terms in the Plan; 
 WHEREAS, the Company wishes to establish a trust (the “Trust”), the assets of which shall be subject to the claims of the Company’s creditors in the event of the Company’s
Insolvency (as herein defined). The purpose of the Trust shall be to acquire, hold and own and co-own Shares to, among other things, facilitate the granting of Jointly-Owned Shares (each, an “Award”) as provided in [Section 8(b) of]
the Plan to participants of the Plan (each, a “Participant”) pursuant to the terms of award agreements by and among the Company, the Trustee and the Participant (each, an “Award Agreement”); and 

NOW, THEREFORE, the parties do hereby establish the Trust and agree that the Trust shall be comprised, held and disposed of as follows:

 Section 1. Establishment of Trust. 
 (a) The Company hereby deposits with the Trustee in Trust $100, which shall become the principal of the Trust to be held, administered and disposed of by the Trustee as provided in this Trust Agreement.

 (b) The Trust hereby established shall be revocable by the Company. 
 (c) The Trust is intended to be a grantor trust, of which the Company is the grantor, within the meaning of subpart E, part I, subchapter J, chapter 1, subtitle A of the Internal Revenue Code of 1986, as
amended, and shall be construed accordingly. 
 (d) Except for any amounts to be distributed to the Company as provided in Sections 4(b) and
4(c) hereof, the principal and income of the Trust shall be held separate and apart from other funds of the Company and shall be used exclusively for the uses and purposes of Participants and general creditors as herein set forth. Participants and
their beneficiaries shall have no interest in the Trust, nor any preferred claim on, or any beneficial ownership interest in, any assets of the Trust. Any assets held in the Trust will be subject to the claims of the Company’s general creditors
under federal and state law in the event of Insolvency, as defined in Section 3(a) herein. 

 (e) The Company may at any time, or from time to time, make additional deposits of Shares, in Trust with the
Trustee to augment the principal to be held, administered and deposited as provided in this Trust Agreement. Neither the Trustee nor any Participant or beneficiary shall have any right to compel such additional deposits. 

Section 2. Payments to Participants and Their Beneficiaries. 
 (a) The Trustee shall make payments, distributions or transfers (collectively “Payments”) to Participants and their beneficiaries at the time and in the manner provided in the Plan and
Award Agreement. Payments may include (i) the transfer of Shares that are initially issued by the Company as jointly owned by the Trustee and a Participant (“Jointly-Owned Shares”) to a Participant and (ii) the transfer of
any Shares that are not then Jointly-Owned Shares to a Participant. The Trustee also shall give appropriate consideration to any request from the Company in respect of Payments. Nothing herein is intended to limit the Company’s authority to
directly make payments or provide benefits pursuant to the Plan and/or an Award Agreement. 
 Section 3. The Trustee’s
Responsibility Regarding Payments to Participants When the Company Is Insolvent  
 (a) The Trustee shall cease all Payments to
Participants and their beneficiaries if the Company is Insolvent. The Company shall be considered “Insolvent” for purposes of this Trust Agreement if (i) the Company is unable to pay its debts as they become due, or
(ii) the Company is subject to a pending proceeding as a debtor under the United States Bankruptcy Code. 
 (b) At all times during the
continuance of the Trust the principal and income of the Trust shall be subject to claims of general creditors of the Company under any applicable law as set forth below. 
 (1) The Company shall have the duty to inform the Trustee in writing of the Company’s Insolvency. If a person claiming to be a creditor of the Company alleges in writing to the Trustee that the
Company has become Insolvent, the Trustee shall determine whether the Company is Insolvent and, pending such determination, the Trustee shall discontinue payment of benefits to Participants or their beneficiaries. 

(2) Unless the Trustee has actual knowledge of the Company’s Insolvency, or has received notice from the Company or a person
claiming to be a creditor alleging that the Company is Insolvent, the Trustee shall have no duty to inquire whether the Company is Insolvent. The Trustee may in all events rely without liability on such evidence concerning the Company’s
solvency as may be furnished to the Trustee, which Trustee does not have actual knowledge to be materially incorrect, and that provides the Trustee with a reasonable basis for making a determination concerning the Company’s solvency.

 (3) If at any time the Trustee has determined that the Company is Insolvent, the Trustee shall discontinue Payments to
Participants or their beneficiaries and shall hold the assets of the Trust for the benefit of the Company’s general creditors. Nothing in this Trust Agreement shall in any way diminish any rights of Participants or their beneficiaries to pursue
their rights as general creditors of the Company with respect to benefits due under the Plan or otherwise. 
 (4) The Trustee
shall resume Payments to Participants and their beneficiaries in accordance with Section 2 of this Trust Agreement only after the Trustee has determined that the Company is not Insolvent (or is no longer Insolvent). 

(c) Provided that there are sufficient assets, if the Trustee discontinues Payments from the Trust pursuant to Section 3(b) hereof and subsequently
resumes such Payments, the first Payment following such discontinuance shall include the aggregate amount of all Payments due to Participants and their beneficiaries 

 
under the terms of the Plan and any Award Agreement for the period of such discontinuance, less the aggregate amount of any Payments made to Participants and their beneficiaries by the Company in
lieu of the Payments provided for hereunder during any such period of discontinuance. 
 Section 4. Payments to the
Company. 
 (a) Except as provided in Sections 4(b) and 4(c) hereof, the Company shall have no right or power to direct the
Trustee to return to the Company or to divert to others any of the Trust assets. 
 (b) Upon termination of the Trust pursuant to
Section 12 hereof, all assets remaining in the Trust shall be distributed to the Company. 
 (c) Prior to the termination of the Trust, all
cash received by the Trust in respect of (i) dividends or (ii) payments by Participants shall be paid over to the Company and all income received by the Trust, net of expenses and taxes, shall be promptly distributed to the Company.
Additionally, all Shares and Jointly-Owned Shares in which a Participant’s interest or potential interest is forfeited shall be paid over to the Company. The Trustee shall also give appropriate consideration to any request from the Company in
respect of the payment of Trust assets to the Company. The Trustee may rely without liability on any instructions from the Company concerning which Participants’ interests or potential interests have been forfeited. 

Section 5. Investment Authority. 
 (a) All rights associated with assets of the Trust shall be exercised by the Trustee or the person designated by the Trustee, and shall in no event be exercisable by or rest with Participants.
Notwithstanding the foregoing, the Trustee shall exercise voting rights with respect to Shares and Jointly-Owned Shares in accordance with the provisions of Section 7(j) hereof. 
 (b) Notwithstanding any other provisions of this Trust Agreement, in accordance with Section 3304 of Title 12 of the Delaware Code, the Trustee is hereby directed to retain the Shares contributed to
or acquired by the Trustee and shall have no power to invest or reinvest such Shares. The Trustee is hereby authorized to invest or reinvest Trust property other than Shares, but shall only have the power to invest or reinvest such property in
Shares or cash or cash equivalent, unless otherwise directed by the Company in writing. 
 Section 6. Accounting by the
Trustee. 
 The Trustee shall keep accurate and detailed records of all investments, receipts, disbursements, and all other
transactions required to be made, including such specific records as shall be agreed upon in writing between the Company and the Trustee. Within 60 days following the close of each calendar year and within 60 days after the removal or resignation of
the Trustee, the Trustee shall deliver to the Company a written account of its administration of the Trust during such year or during the period from the close of the last preceding year to the date of such removal or resignation, setting forth all
investments, receipts, disbursements and other transactions effected by it, including a description of all investments purchased and sold with the cost or net proceeds of such purchases or sales (accrued interest paid or receivable being shown
separately), and showing all cash, securities and other property held in the Trust at the end of such year or as of the date of such removal or resignation, as the case may be. 
 Section 7. Powers and Responsibilities of the Trustee. 
 (a) The
Trustee shall act with the care, skill, prudence and diligence under the circumstances then prevailing that a prudent person acting in like capacity and familiar with such matters would use in the conduct of an enterprise of a like character and
with like aims, provided, however, that the Trustee shall incur no 

 
liability to any person for any action taken pursuant to a direction or request made in writing by the Company except in the cases of the Trustees own willful misconduct. 

(b) The Trustee may consult with legal counsel with respect to any of its duties or obligations hereunder. 

(c) The Trustee may hire agents, accountants, investment advisors or other professionals to assist it in performing any of its duties or obligations
hereunder. 
 (d) The Trustee shall have, without exclusion, all powers conferred on trustees by applicable law, unless expressly provided
otherwise herein. 
 (e) Notwithstanding any powers granted to the Trustee pursuant to this Trust Agreement or to applicable law, the Trustee
shall not have any power that could give the Trust the objective of carrying on a business and dividing the gains therefrom, within the meaning of section 301.7701-2 of the Procedure and Administrative Regulations promulgated pursuant to the Code.

 (f) If requested by the Company, the Trustee shall have the power to become a party, on behalf of the Trust, to an Award Agreement providing
for the grant of Jointly-Owned Shares to a Participant or to otherwise become an owner of Jointly-Owned Shares on behalf of the Trust and, in connection therewith or as otherwise requested by the Company, to transfer Shares or a joint ownership
interest in any Shares to a Participant. 
 (g) In addition to the other powers granted to it under this Agreement, the Trustee shall have the
following administrative powers and authority with respect to the property comprising the Trust: 
 (1) To sell, exchange or
transfer any such property at public or private sale for cash or on credit and grant options for the purchase or exchange thereof, including call options for property held in the Trust and put options for the purchase of such property, including,
without limitation, at any time to sell any asset other than cash held in the Trust to pay benefits if there is not sufficient cash in the Trust to pay benefits. 
 (2) To participate in any plan of reorganization, consolidation, merger, combination, liquidation or other similar plan relating to any such property, and to consent to or oppose any such plan or any
action thereunder, or any contract, lease, mortgage, purchase, sale or other action by any corporation or other entity. 
 (3)
To deposit any such property with any protective, reorganization or similar committee; to delegate discretionary power to any such committee; and to pay part of the expenses and compensation of any such committee and any assessments levied with
respect to any property so deposited. 
 (4) To exercise any conversion privilege or subscription right available in connection
with any such property; to oppose or to consent to the reorganization, consolidation, merger or readjustment of the finances of any corporation, company or association, or to the sale, mortgage, pledge or lease of the property of any corporation,
company or association, any of the securities of which may at any time be held in the Trust and to do any act with reference thereto, including the exercise of options, the making of agreements or subscriptions and the payment of expenses,
assessments or subscriptions, which may be deemed necessary or advisable in connection therewith, and to hold and retain any securities or other property which it may so acquire. 

(5) To commence or defend suits or legal proceedings and to represent the Trust in all suits or legal proceedings; and to settle,
compromise or submit to arbitration any claims, debts or damages due or owing to or from the Trust. 
 (6) Subject to
Section 7(j) hereof, to exercise, personally or by general or limited power of attorney, any right, including the right to vote, appurtenant to any securities or other such property. 

 (7) To register any securities held by it in its own name or in the name of any custodian of
such property or of its nominee, including the nominee of any system for the central handling of securities, with or without the addition of words indicating that such securities are held in a fiduciary capacity, to deposit or arrange for the
deposit of any such securities with such a system and to hold any securities in bearer form; provided, that (i) no such holding shall relieve the Trustee of its responsibility for the safe custody and disposition of the Trust in accordance with
the provisions of this Agreement, (ii) the Trustee’s books and records shall at all times show that such property is part of the Trust, and (iii) the Trustee shall be absolutely liable for any loss occasioned by the acts of its
nominee or nominees with respect to securities registered in the name of the nominee or nominees. 
 (8) To make, execute and
deliver, as Trustee, any and all documents, leases, notes, bonds, guarantees, mortgages, conveyances, contracts, waivers, releases or other instruments in writing necessary or proper for the accomplishment of any of the powers granted herein.

 (9) To transfer assets of the Trust, including Shares, to a successor Trustee as provided in Section 12 hereof.

 (10) To exercise, generally, any of the powers which an individual owner might exercise in connection with property either
real, personal or mixed held in the Trust, and to do all other acts that the Trustee may deem necessary or proper to carry out any of the powers granted to it hereunder or that otherwise may be in the best interests of the Trust. 

(11) To hold any portion of the Trust in cash pending investment, or for the payment of expenses and benefits, without liability for
interest. 
 (12) [Subject to Section 7(j) hereof], to vote personally or by proxy and to delegate power and discretion
over such proxy on account of securities held in the Trust. 
 (13) To use Shares not transferred to a Participant upon
settlement or forfeiture of an Award granted to such Participant and not transferred to the Company in accordance with Section 4(c) for any other purpose as may be requested by the Company. 

(14) To retain property for any period, whether or not the same be speculative or be of the character permissible for investments by
fiduciaries under any applicable law, and without regard to any effect the retention may have upon the diversification of the investments. The Trustee shall be under no duty to sell or otherwise dispose of any particular investment or type of
investment (whether originally a part of the trust estate or any trust or subsequently acquired by the Trustee) merely because of the amount of value of such investment or type of investment in relation to the total amount of value of the trust
estate in which such investment or type of investment is held. 
 (h) The Trustee shall have the authority to acquire a Participant’s
interest in Jointly-Owned Shares pursuant to the terms of an Award Agreement with respect to such Jointly-Owned Shares. 
 (i) The Trustee shall
have the authority to accept payment from Participants into the trust of payments required under the Plan or the Award Agreements and to promptly remit any such amounts to the Company. 
 (j) The Trustee shall exercise voting rights with respect to Shares held in the Trust, and shall exercise all voting rights with respect to Jointly-Owned Shares, so that in each such case, such Shares are
voted, with respect to each matter for which a vote is required, pro rata in the same manner as all other outstanding shares of common stock of the Company with respect to which a vote is made. 

 Section 8. Compensation and Expenses of the Trustee. 

The Company shall pay all administrative expenses and all of the Trustee’s fees and expenses, including by way of illustration, the costs of any
determination with respect to insolvency under Section 3(b) and any costs incurred under authority of Sections (7)(a) and (7)(b). 

Section 9. Resignation and Removal of the Trustee. 
 (a) The Trustee may resign at any time by written notice to the Company, which shall be effective 180 days after receipt of such notice unless the Company and the Trustee agree otherwise. Notwithstanding
the foregoing, if the Company fails to pay all fees and expenses of the Trustee within 60 days after submission for payment, or if the Company becomes unable to pay all fees and expenses of the Trustee due to Insolvency, the Trustee may resign by
written notice to the Company, which may be effective 30 days after receipt of such notice. 
 (b) The Trustee may be removed by the Company on
60 days notice or upon shorter notice accepted by the Trustee. 
 (c) Upon resignation or removal of the Trustee and appointment of a successor
Trustee, all assets shall subsequently be transferred to the successor Trustee. The transfer shall be completed within 30 days after receipt of notice of resignation, removal or transfer, unless the Company extends the time limit. 

(d) If the Trustee resigns or is removed, a successor shall be appointed, in accordance with Section 11 hereof, by the effective date of resignation
or removal under paragraph (a) or (b) of this Section 9. If no such appointment has been made, the Trustee may apply to a court of competent jurisdiction for appointment of a successor or for instructions. All expenses of the Trustee
in connection with the proceeding shall be paid by the Company. 
 Section 10. Indemnification. 

The Company shall indemnify, defend and hold harmless the Trustee from liabilities arising out of or in connection with the Trustee acting in accordance
with the terms of the Plan or any Award Agreement or any requests received in writing from the Company, provided, however, that the Company shall have no obligation to indemnify the Trustee for the Trustee’s own willful misconduct or gross
negligence. 
 Section 11. Appointment of Successor. 
 (a) If the Trustee resigns or is removed in accordance with Section 9(a) or 9(b) hereof, the Company shall forthwith appoint any third party, such as a bank trust department or other party that may
be granted corporate trustee powers under state law, as a successor to replace the Trustee upon resignation or removal. The appointment shall be effective when accepted in writing by the new Trustee, who shall have all of the rights and powers of
the former Trustee, including ownership rights in the Trust assets. The former Trustee shall execute any instrument necessary or reasonably requested by the Company or the successor Trustee to evidence the transfer. 

(b) Any entity resulting from any merger, conversion, reorganization or consolidation to which any entity acting as Trustee hereunder shall be a party,
or any entity to which shall be transferred all or substantially all of any such entity’s trust business, shall be the successor of such entity as Trustee hereunder, without the execution or filing of any instrument or the performance of any
further act and shall have the same powers, authorities and discretions as though originally named in this Trust Agreement; provided, however, that in the 

 
case of any entity that is acting as a Trustee hereunder, the provisions of this paragraph shall apply only if the resulting or transferee entity is domiciled in the same jurisdiction as the
entity that was acting as Trustee. 
 Section 12. Amendment or Termination.  

(a) This Trust Agreement may be amended by a written instrument executed by the Trustee and the Company. Notwithstanding the foregoing, no such amendment
shall conflict with the terms of the Plan. 
 (b) The Trust shall terminate on the date on which the Trust no longer holds any Jointly-Owned
Shares and all other assets of the trust have been distributed to the Company or to Participants or to other persons under Section 3(b), unless the Company shall notify the Trustee in writing that it contemplates making further Awards of
Jointly-Owned Shares within one year of such date. 
 Section 13. Miscellaneous. 

 (a) Any provision of this Trust Agreement prohibited by law shall be ineffective to the extent of any such prohibition, without
invalidating the remaining provisions hereof. 
 (b) Payments payable to Participants and their beneficiaries under this Trust Agreement may not
be anticipated, assigned (either at law or in equity), alienated, pledged, encumbered or subjected to attachment, garnishment, levy, execution or other legal or equitable process. 
 (c) This is a Delaware agreement and creates a Delaware trust. The validity, construction and effect of the provisions of this Trust Agreement in all respects shall be governed and regulated according to
and by the laws of the State of Delaware. Except as otherwise provided in the following Section 139d), this Trust shall be administered in accordance with the laws of Delaware, and the Trustee shall not be required to account in any court other
than one of the courts of Delaware and shall have no duty to account in the courts of Delaware except to the extent provided in Section 13(e) hereof. 
 (d) The original situs of the Trust shall be Delaware. The situs of the Trust may be maintained in any jurisdiction (including outside the United States), as the Company, in the exercise of sole and
absolute discretion, may determine, and may thereafter be transferred at any time or times to any jurisdiction selected by the Company in accordance with the provisions of this Section 13(d). Upon any such change of situs, the Trust may
thereafter, at the election of the Company, be administered exclusively under the laws of (and subject, as required, to the exclusive supervision of the courts of) the jurisdiction to which it has been transferred. Accordingly, if the Company elects
to change the suits of the Trust, the Trustee is hereby relieved of any requirement of having to qualify in any other jurisdiction and of any requirement of having to account in any court of such other jurisdiction. 

(e) No Trustee shall be required to file or render periodic accounts in or to any court other than for good cause shown. No Trustee shall be required to
give any bond. 
 Section 14. Effective Date. 
 The effective date of this Trust Agreement shall be the date first stated above. 

 The Company and the Trustee hereby agree to the provisions of the Trust, and in witness of
their agreement, the Company and the Trustee, by their duly authorized officers, have executed this Trust Agreement as of the date first stated above. 

 

					
	VIRGIN MEDIA INC.
			
	By:	 	 	 	/s/ Scott Dresser
		 	Name:	 	Scott Dresser
		 	Title:	 	Secretary

  

	
	ATTEST:
	
	  

 

					
	 WILMINGTON SAVINGS FUND SOCIETY, FSB, as Trustee

			
	By:	 	 	 	/s/ Deborah L. Lutes
		 	Name:	 	Deborah L. Lutes
		 	Title:	 	Assistant Vice President

  

	
	ATTEST:
	
	 /s/ Donna Lockerman

	Donna LockermanTrustee Joint Share Ownership Agreement dated January 28, 2011

 Exhibit 10.36 
 VIRGIN MEDIA INC. 
 AND 

WILMINGTON SAVINGS FUND SOCIETY, FSB, 
 as Trustee 
  
  

TRUST JOINT OWNERSHIP AGREEMENT 
 RELATING TO THE VIRGIN MEDIA INC 2010 STOCK INCENTIVE PLAN 
  

 

 

 

 Trustee Joint Ownership Agreement 

THIS AGREEMENT is made on the 28th day of January, 2011, 
 BETWEEN: 
  

	(1)	Virgin Media Inc., a Delaware corporation with its principal executive office at 909 Third Avenue, Suite 2863, New York, New York 10022 and a registered address
at 160 Greentree Drive, Suite 101, Dover, Delaware 19904 (“the Corporation”); and 

  

	(2)	Wilmington Savings Fund Society FSB, a federal savings bank, with its principal executive office at Greenville Wealth Management Center, 3801 Kennett Pike, C200,
Greenville, Delaware 19807, acting solely in its capacity as trustee under the JSOP Trust Agreement, acting for and on behalf of the Virgin Media Inc. Grantor Trust (in such capacity, “the First Owner”); 

WHEREAS: 
  

	(A)	By a Declaration of Trust of even date herewith, made between the Corporation and the First Owner (“the JSOP Trust Agreement”) the Corporation
established the Virgin Media Inc. Grantor Trust. 

  

	(B)	Under the Virgin Media Inc 2010 Stock Incentive Plan, the First Owner has agreed to enter into this Agreement with the Corporation in respect of the First Owner
acquiring an interest in the aggregate number of shares of the Corporation’s common stock, par value $0.01 set out in the various Particulars of Award (as defined below) in accordance with the JSOP Trust Agreement, this Agreement, the Plan, the
Schedule and the Corporation’s Bylaws (“the Shares”). 

  

	(C)	Each of the Employees specified in the Particulars of Award (each, individually, the “Second Owner”, and (i) each reference to the Second Owner
herein shall refer to the relevant Employee set out in the Particulars of Award in question, and (ii) each reference to the Shares in respect of the relevant Employee shall refer to the Shares specified in the Particulars of Award of that
Employee) shall acquire an interest in the Shares specified in his or her Particulars of Award in accordance with the terms of the Employee Joint Ownership Agreement entered into between the Corporation and the relevant Employee (as entered into by
the relevant Employee, the “EJOA”), the form of which is attached as Appendix 1; 

  

	(D)	The First Owner shall hold the Shares as a tenant in common with the Second Owner, subject to the terms and conditions of the JSOP Trust Agreement, this Agreement, the
EJOA, the Plan, the Schedule and the Corporation’s Bylaws. 

  
 Page 1 of 17

 Trustee Joint Ownership Agreement 

 

	(E)	The Second Owner’s beneficial interest in the Shares will be a restricted interest in securities for the purposes of Part 7 of the Income Tax (Earnings &
Pensions) Act 2003. 

 THE PARTIES agree as follows: 

 

	1.1	DEFINITIONS AND INTERPRETATIONS 

  

	 	(a)	In this Co-Ownership Agreement words defined in the Plan and the Schedule shall have the same meaning unless otherwise stated and the following words and expressions
shall have, where the context so admits, the meanings set forth below: 

  

			
	“Acquisition Notice”	 	has the meaning set forth in Clause 4 of this Agreement;
		
	“Agreement”	 	means this agreement;
		
	“Base Amount”	 	means the value set out in the relevant Particulars of Award;
		
	“Bylaws”	 	means the Bylaws of the Corporation as amended from time to time;
		
	“Exercise”	 	means a request by the Second Owner to the Corporation to procure that the First Owner acquire his or her Second Owner Interest by way of exchange in accordance with Clause 10 or 11
of this Agreement, and Exercised shall be construed accordingly;
		
	“Exercise Date”	 	means the date on which an Award is Exercised;
		
	“Fair Market Value”	 	means the aggregate fair market value of the Share or Shares in question, determined by the Committee in its reasonable discretion as of a date that is proximate to the date of
Exercise or such other date as of which the determination

  
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 Trustee Joint Ownership Agreement 

 

			
		 	of Fair Market Value is required to be made.
		
	“First Owner”	 	means the Trustee for the time being of the Virgin Media Inc Grantor Trust;
		
	“Interest Market Value”	 	means the Fair Market Value of the Shares in respect of which a Second Owner Interest is Exercised or acquired, less the aggregate Base Amount in relation to such
Shares;
		
	“JSOP Award”	 	means the acquisition of a Second Owner Interest in Shares pursuant to this Agreement, subject to the payment of the Second Owner Purchase Price;
		
	“JSOP Award Date”	 	means the date on which a JSOP Award occurs;
		
	“JSOP Trust Agreement”	 	has the meaning set forth in the first Whereas clause above;
		
	“Owners”	 	means the First Owner and the relevant Second Owner;
		
	“Particulars of Award”	 	means the particulars set out in Exhibit A of the EJOA of the Second Owner, which form part thereof;
		
	“Plan”	 	means the Virgin Media Inc 2010 Stock Incentive Plan;
		
	“Relevant Tax”	 	means any tax, duties, social security contributions, social taxes and/or similar liabilities that may arise in connection with participation in the Plan;
		
	“Purchase Payment Date”	 	means the date specified in the Particulars of Award;

  
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 Trustee Joint Ownership Agreement 

 

			
	“Schedule”	 	means Schedule B of the Plan;
		
	“Second Owner”	 	has the meaning specified in the Recitals;
		
	“Second Owner Interest”	 	means the interest of the Second Owner in Shares acquired under this Agreement;
		
	“Second Owner Proportion”	 	means the proportion of the proceeds of disposition of the Shares to which the Second Owner shall be entitled in accordance with this Agreement;
		
	“Second Owner Purchase Price”	 	means the price payable per Share by the Second Owner to acquire an interest in Shares to be held jointly as tenants in common with the First Owner;
		
	“Specified Consideration”	 	means the consideration which the First Owner will use to acquire the Second Owner Interest (or part thereof), which amount shall at any relevant time be the entire beneficial
interest in a number of Shares with an aggregate Fair Market Value equal to the value to be paid for the Second Owner Interest (or part thereof) as specified in the relevant Clause herein provided, however, that if the First Owner is entitled to
acquire the Second Owner Interest for $1 that amount shall be paid in cash;
		
	“Transaction”	 	has the meaning given to it in Section 6(j)(2) of the Plan;
		
	“Vest”	 	means, in relation to a Second Owner Interest the right of the Second Owner to Exercise the Second Owner Interest, and

  
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 Trustee Joint Ownership Agreement 

 

			
		 	“Vests”, “Vesting” and “Vested” shall be construed accordingly;
		
	“Vesting Condition”	 	means a condition or conditions governing the Vesting of JSOP Awards as specified in the Particulars of Award;
		
	“Vesting Date”	 	means the date on which a JSOP Award Vests; and
		
	“Vested Interest”	 	means any part of the Second Owner Interest that has Vested.

  

	 	(b)	Words not otherwise defined in this Agreement shall have the same meanings as in the Schedule, the Rules or in the Bylaws as the context requires.

  

	 	(c)	In this Agreement a reference to: 

  

	 	(i)	any statutory provisions are to those provisions as amended, extended or re-enacted from time to time, and shall include any regulations made thereunder;

  

	 	(ii)	an agreement is to that agreement as amended or replaced from time to time; and 

 

	 	(iii)	a person includes a reference to that person’s legal representatives or successors. 

 

	 	(d)	Unless the context otherwise requires, references in this Agreement to the singular shall include the plural (and vice versa), words importing a gender shall include
every gender and references to a person shall include bodies corporate and unincorporated and vice versa. 

  

	 	(e)	Headings and captions are provided for reference only and shall not be considered as part of the Agreement. 

 

	 	(f)	Unless the context otherwise requires, references to Clauses are references to Clauses in this Agreement. 

 

	 	(g)	In the event of any conflict between this Agreement and the Plan, the Agreement shall take precedence. 

  
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 Trustee Joint Ownership Agreement 

 

	2	CO-OWNERSHIP 

 The First
Owner declares that it will hold any Shares acquired pursuant to this Agreement in trust pursuant to the JSOP Trust Agreement. The First Owner and the Second Owner shall be tenants-in-common of the Shares in the proportions and otherwise on the
terms set out in this Agreement. 
  

	3	ACQUISITION 

  

	3.1	General 

  

	 	(a)	The First Owner hereby agrees to subscribe for the Shares jointly with the Second Owner, so that the Shares will be held jointly by the Owners subject to and in
accordance with the terms and conditions of this Agreement, the EJOA, the Plan, the Schedule, the JSOP Trust Agreement and the Bylaws of the Corporation. 

  

	 	(b)	For the avoidance of doubt, Shares are held by the Owners subject to the terms of this Agreement for so long as they are held jointly by the Owners. In the event that
Shares become the exclusive property of either the First Owner or the Second Owner as a result of the operation of this Agreement, the EJOA, the Plan or the Schedule, such Shares shall no longer be held subject to the Agreement, the EJOA, the Plan,
the Schedule, and/or the JSOP Trust Agreement. 

  

	 	(c)	The First Owner agrees that it is a condition of its acquisition of the Shares and the Second Owner’s acquisition of the Second Owner Interest that the Second
Owner pay to the Corporation the aggregate Second Owner Purchase Price as provided in Clause 3.2(a). 

  

	 	(d)	To the extent that a valuation of any interest in the Shares is to be agreed with HM Revenue & Customs in connection with the provisions of ITEPA, the conduct
of such valuation shall be delegated to the Committee and the Second Owner shall give such consents as may be necessary or desirable to allow that valuation to be effected. 

 

	 	(e)	The Second Owner shall be responsible for all Relevant Tax for which the Second Owner’s employer or anyone else may be liable to account for as a result of the
acquisition of an interest in the Shares. 

  
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	3.2	Payment of the Second Owner Purchase Price 

  

	 	(a)	It is a condition to his or her acquisition of the Second Owner Interest that the Second Owner shall pay to the Corporation the Second Owner Purchase Price specified in
the Particulars of Award by close of business on the Purchase Payment Date (or, if such day is not a business day in the United Kingdom, the next business day thereafter). 

 

	 	(b)	The Second Owner Purchase Price and charges are payable by the Second Owner by a bankers draft in favour of the Corporation, or by such other means as the Owners and
the Corporation agree. 

  

	 	(c)	If the Second Owner does not pay the Second Owner Purchase Price in accordance with Clause 3.2(b), the JSOP Award will be forfeited and the Corporation will reacquire
the Shares from the First Owner and the Second Owner and, for the avoidance of doubt, the Owners shall be paid nil consideration in respect of that reacquisition. 

 

	4	ACQUISITION OF SHARES BY THE FIRST OWNER 

 Where, by operation of Clause 13 of this Agreement, the First Owner becomes entitled to acquire the Second Owner Interest or any portion of it: 

 

	 	(a)	the Corporation shall issue a notice in writing to the First Owner (“the Acquisition Notice”); 

 

	 	(b)	the Acquisition Notice shall be in writing and shall set out the Second Owner Interest that is being acquired by the First Owner, and the value that will be payable to
the Second Owner, which shall be determined in accordance with Clause 13.2 or 13.3 (as relevant). The consideration payable shall be the Specified Consideration. The Acquisition Notice shall be definitive, and the First Owner shall be entitled to
rely upon it. 

  

	5	DEALINGS WITH SHARES 

  

	5.1	Subject to Clause 5.2, neither Owner may sell, transfer, encumber, charge or otherwise deal with the Shares or any interest therein or create any rights in or over
their beneficial interest in any of the Shares without the prior written consent of the other Owner and the Committee. 

  
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	5.2	The Second Owner may not sell, transfer, encumber, charge or otherwise deal with the Shares or any interest therein or create any rights in or over his or her
beneficial interest in any of the Shares prior to the Vesting Date, other than to the First Owner pursuant to the operation of Clauses 4 and 13. 

  

	5.3	If the Second Owner dies, the personal representatives of the Second Owner will be entitled to enforce the rights and shall be subject to the obligations of the Second
Owner as if they had been a party to this Agreement. 

  

	6	DISPOSITION OF SHARES 

  

	6.1	Except as provided in Clause 12.2, in the event that any or all of the Shares are to be disposed of by the Owners in accordance with the terms of this Agreement, the
Owners shall, conditional upon such disposal, be entitled to the Fair Market Value of the disposed Shares in the proportions set out in this Clause 6. 

  

	6.2	The Corporation shall advise the Owners in writing of the proportions of such Fair Market Value to which each is entitled and the Owners shall arrange for any such
proceeds to be shared between them accordingly. 

  

	6.3	Where the Fair Market Value of the Shares to be disposed of exceeds the aggregate Base Amount in respect of the Shares sold: 

 

	 	(a)	the First Owner shall be entitled to receive Shares having a value equal to the aggregate Base Amount; and 

 

	 	(b)	the Second Owner shall be entitled to receive the Second Owner Proportion, being Shares having a value equal to the excess of the Fair Market Value over the aggregate
Base Amount. 

  

	6.4	Where the Fair Market Value does not exceed the aggregate Base Amount in respect of the Shares, or is realized in respect of Shares subject to the Second Owner Interest
or portion thereof that has not Vested: 

  

	 	(a)	the First Owner shall be entitled to receive the Shares; and 

  

	 	(b)	the Second Owner shall be entitled to receive a payment from the First Owner of US$1. 

  
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	7	DIVIDENDS AND DISTRIBUTIONS 

  

	7.1	Except as provided in Clause 9, in the event that any dividend is paid, or distribution made in respect of Shares that are jointly held by the Owners, the full amount
of that dividend or distribution (as the case may be) shall be allocated to the First Owner. No part of any such dividend or distribution that is paid in respect of such Shares shall be allocable to the Second Owner. 

 

	7.2	For the avoidance of doubt, in the event that, subsequent to an Exercise, any Shares become the exclusive property of the Second Owner, Clause 7.1 shall not apply and
any dividend or distribution that is paid in respect of such Shares shall be paid in accordance with the Bylaws of the Corporation. 

  

	8	VOTING RIGHTS 

  

	8.1	Any voting rights inherent in the Shares that are jointly held by the Owners shall be exercised solely by the First Owner prior to the Vesting Date, and the Second
Owner shall not hold any right to direct voting in respect of the Shares. The First Owner shall exercise its voting rights in accordance with the expressed wishes of the Corporation’s other shareholders, in proportion to the votes
(including abstentions) by said shareholders on the matter in question, and the Company shall advise the First Owner as to such proportions. On and after the Vesting Date, the Second Owner shall be entitled to direct the voting of a number of
Shares as calculated below (the “Specified Number”), which direction shall be given by the Second Owner to the Company and conveyed by the Company to the First Owner, and the First Owner shall vote the balance of the jointly-held Shares,
including any Shares as to which it does not receive a direction from the Second Owner, in the same manner as prior to the Vesting Date. The Company shall direct the First Owner as to the voting of the Shares as aforesaid, and the First Owner
shall be entitled to rely absolutely on that direction and shall have no duty to confirm its accuracy. 

 The
Specified Number shall be calculated as follows: (i) Percentage of Second Owner Interest that has Vested; multiplied by (ii) total number of Shares underlying the Second Owner Interest; multiplied by (iii) 50%. 

 

	8.2	For the avoidance of doubt, in the event that, subsequent to an Exercise, any Shares become the exclusive property of the Second Owner, Clause 8.1 shall not apply and
the ability of the Second Owner to vote in respect of such Shares shall be subject to the Bylaws of the Corporation. 

  
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	9	CORPORATE EVENTS 

  

	9.1	Upon the occurrence of an event described in Section 9 of the Plan (Effect of Certain Changes), the provisions of Section 9 of the Plan shall apply to the
Shares held jointly by the Owners pursuant to this Agreement and shall be construed accordingly taking into account, where relevant, the provisions of this Clause 9 and the Committee shall make such adjustments to the Shares and/or the Base Amount
as the Committee in its discretion deems appropriate. 

  

	9.2	If the application of Section 9 of the Plan and/or the exercise of any discretion by the Committee pursuant to such Section results in the Owners being given a
right, opportunity or offer in relation to the Shares then in such case both Owners (but not one without the other) may exercise any right or opportunity or accept any such offer in relation to the Shares. The Committee shall instruct the First
Owner on the exercise of that right or opportunity by it. The costs of such exercise or acceptance shall be borne by both Owners in proportion to the respective values of the First Owner’s interest in the Shares and the Second
Owner’s interest in the Shares on the date of the event. 

  

	9.3	If there occurs in relation to any of the Shares: 

  

	 	(a)	a transaction which results in a new holding being equated with the original holding for the purposes of capital gains tax; or 

 

	 	(b)	a transaction that would have that result but for the fact that what would be the new holding consists of or includes a qualifying corporate bond;

 references in the Agreement to the Shares shall be construed after the time at which such transaction becomes
effective as being references to any such new shares or securities. 
  

	10	EXERCISE OF VESTED INTERESTS BY SECOND OWNER DURING EMPLOYMENT 

  

	10.1	The Second Owner, so long as he or she continues to be an employee or officeholder of the Corporation or any Subsidiary Corporation, shall be entitled to Exercise any
Vested Interest at any time prior to the 10th anniversary of the JSOP Award Date. 

  
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	10.2	In order to Exercise the Vested Interest, the Second Owner shall give notice to the First Owner and the Corporation in the form specified from time to time by the
Corporation. 

  

	10.3	Upon Exercise of a Vested Interest, the Second Owner shall be entitled to exchange said Vested Interest (in whole or part) for the Interest Market Value thereof in the
form of Specified Consideration. The Corporation shall determine the Interest Market Value and the Specified Consideration in accordance with this Agreement and give notice thereof to the Owners. The Corporation’s determination shall be
definitive, and the First Owner shall be entitled to rely on it. The First Owner shall implement the exchange of the Vested Interest when reasonably practicable after receipt of the notice from the Corporation. 

 

	11	VESTING ON TERMINATION AND POST-TERMINATION EXERCISE BY SECOND OWNER 

 

	11.1	If the Second Owner ceases to be an employee or office holder of the Corporation or any Subsidiary Corporation in the case of death, disability or retirement, the
Second Owner (or in the case of disability or death, the Second Owner’s personal representatives) may Exercise his or her Vested Interest at any time within the period of one (1) year following the date on which the Second Owner ceased to
be an employee or officeholder of the Corporation or any Subsidiary Corporation. 

  

	11.2	If the Second Owner ceases to be an employee or officeholder of the Corporation or any Subsidiary Corporation for Cause, the Second Owner shall have no right to
Exercise his or her Second Owner Interest and shall forfeit it. 

  

	11.3	If the Second Owner ceases to be an employee or officeholder of the Corporation or any Subsidiary Corporation for any reason other than as specified in Clause 11.1 or
11.2 hereof, the Second Owner (or, in the case of subsequent disability or death, the Second Owner’s personal representative) may Exercise his or her Vested Interest at any time within the period of three (3) months following the date on
which the Second Owner ceased to be an employee or officerholder of the Corporation or any Subsidiary Corporation. 

  

	11.4	 If the Second Owner ceases to be an employee or office holder of the Corporation or any Subsidiary Corporation, any of the Second Owner Interest that
has not Vested on the date of cessation of office or employment shall not Vest, other than at the discretion of the Committee and if the Committee does determine that the Second

  
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Owner Interest has Vested it shall also determine the period within which the Second Owner Interest is capable of Exercise. 

 

	11.5	In order to Exercise the Vested Interest pursuant to this Clause 11, the Second Owner shall give notice to the First Owner and the Corporation in the form specified
from time to time by the Corporation. 

  

	11.6	Upon Exercise of a Vested Interest, the Second Owner shall be entitled to exchange said Vested Interest (in whole or part) for the Interest Market Value thereof in the
form of Specified Consideration. The Corporation shall determine the Interest Market Value and the Specified Consideration in accordance with this Agreement and give notice thereof to the Owners. The Corporation’s determination shall be
definitive, and the First Owner shall be entitled to rely on it. The First Owner shall implement the exchange of the Vested Interest within when reasonably practicable after receipt of the notice from the Corporation. 

 

	12	ACCELERATION EVENTS & TRANSACTIONS 

  

	12.1	Where an Acceleration Event occurs, the Second Owner Interest which is not Vested shall not Vest, unless the Corporation (in its absolute discretion) determines
otherwise. 

  

	12.2	In the event of any Transaction, unless the agreement entered into in respect of the Transaction provides otherwise, the Owners shall receive, in respect of each Share,
the same number and kind of stock, securities, cash, property or other consideration that each holder of a Share was entitled to receive in the Transaction in respect of a Share: provided, however, that Vesting of any Second Owner Interest shall
remain subject to the Vesting Conditions applicable prior to the Transaction. 

  

	13	RIGHT TO ACQUIRE - FIRST OWNER 

  

	13.1	The First Owner shall acquire the Second Owner Interest or any part thereof in any of the circumstances set out in sub-clauses 13.1(a) to (f) below:

  

	 	(a)	if the Second Owner ceases to be an employee or officeholder of the Corporation or any Subsidiary Corporation and the Second Owner Interest (or any part thereof) has
not Vested (and is not deemed to Vest by the Committee pursuant to Clause 11.4) or is forfeited pursuant to Clause 11.2; 

  
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	 	(b)	if the period for Exercise specified in clause 11.1 or 11.3 or set by the Committee pursuant to Clause 11.4, as applicable, has expired and the Second Owner has not
during such period Exercised his or her Vested Interest; 

  

	 	(c)	on the day immediately preceding the tenth anniversary of the JSOP Award Date; 

 

	 	(d)	the date on which the Second Owner becomes bankrupt; 

  

	 	(e)	at any time after the Vesting Date if a Vesting Condition has not been met; and 

 

	 	(f)	at any other time with the consent of the Corporation and the Second Owner. 

 

	13.2	Subject to Clause 13.3, where Clause 13.1(a), (b) or (c) applies, the amount payable by the First Owner to the Second Owner for the Second Owner Interest (or
any part thereof) shall be the higher of US$1 and the lower of the Second Owner Purchase Price of such Second Owner Interest and the Interest Market Value. 

 

	13.3	Where Clause 13.1(a) applies and the Second Owner has ceased to be an employee or officeholder for Cause or where Clause 13.1(d), (e) or (f) applies,
the amount payable by the First Owner to the Second Owner for the Second Owner Interest (or any part thereof) shall be US$1. 

  

	14	TAXATION 

 The Second
Owner shall, as a condition of accepting the interest in the Shares, on the date of this Agreement, be required to enter into an election under section 431(1) ITEPA to disapply the provisions of Chapter 2 of Part 7 ITEPA such that the existence of
restrictions attaching to the Second Owner’s beneficial interest in the Shares is disregarded when calculating the market value of the Second Owner’s beneficial interest in the Shares for tax purposes. If the Second Owner fails to enter
into such election prior to such date as the Corporation may specify, the JSOP Award will be forfeited and the Corporation will reacquire the Shares from the Owners and, for the avoidance of doubt, the Owners shall be paid nil consideration in
respect of that reacquisition. 

  
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	15	POWER OF ATTORNEY 

 The
First Owner hereby accepts the appointment by the Second Owner of any officer of the First Owner as his or her attorney with power to execute on his or her behalf any deed or documents and to take such other actions as may be required to implement
Clauses 3.3 and 4, it being understood that the power of attorney described in this Clause 15 shall take effect as security for performance of the obligations of the Second Owner under Clauses 3.3, 4, 11, 12 and 13 and that this Clause 15
shall be irrevocable. 
  

	16	GENERAL 

  

	16.1	Personal Data 

 It is a
condition of this Agreement that the First Owner consent to the holding and processing of personal data provided by the First Owner to the Corporation for all purposes relating to this Agreement, including, but not limited to administering and
maintaining records, providing information to the Second Owner, registrars, brokers, providing information to future purchasers of the Corporation or the business in which the Second Owner is employed or appointed. 

 

	16.2	Legal Entitlement & Dispute Resolution 

 The Parties acknowledge that in the case of any dispute in relation to the application of any Clauses in this Agreement or the Schedule, the decision of the Committee is final and binding. 

 

	16.3	Amendments 

 The
terms of this Agreement may only be amended in writing by an instrument or deed executed by the First Owner and the Corporation. 
  

	16.4	Third Party Rights; No Recourse 

 The parties agree that no person other than the Corporation and the First Owner shall have any right under this Agreement. The Second Owner shall not be a third party beneficiary of this Agreement, and
the First Owner’s obligations hereunder in respect of the Second Owner shall be owed solely to, and shall be enforceable solely by, the Corporation. 
  

	16.5	Compliance with Laws 

  
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 Neither the Corporation nor the First Owner shall be obligated to perform any obligation
under this Agreement, including the obligation to the deliver Shares to the Second Owner, if the issuance thereof would result in a violation of law, including, without limitation, a violation of any applicable federal, state or foreign securities
law. 
  

	16.6	Effect of Plan Amendments 

Any amendment to the Plan shall be deemed to be an amendment to this Agreement to the extent that the amendment is applicable hereto;
provided, however, that no amendment shall adversely affect the rights of an Owner under this Agreement without the Owner’s consent, except to the extent necessary to comply with applicable law. 

 

	16.7	Separability 

 Each
provision of this Agreement shall be considered separable. The invalidity or unenforceability of any provision shall not affect the other provisions, and this Agreement shall be construed in all respects as if such invalid or unenforceable provision
was omitted. 
  

	16.8	Successors 

 This
Agreement shall be binding upon and inure to the benefit of and be enforceable by the parties hereto and any of their respective successors, personal representatives and permitted assigns who agree in writing to be bound by the terms hereof.

  

	16.9	Governing Law 

 This
Agreement is governed by and shall be construed in accordance with the laws of the State of Delaware applicable to agreements entirely to be performed within such State. Federal and state courts sitting in the State of Delaware shall have exclusive
jurisdiction in relation to any claim arising under or relating to this Agreement. 
  

	16.10	Service of process  

Notices to the Corporation given for purposes of this Agreement shall be sent to Virgin Media Inc. at its registered address as shown
above and also to Virgin Media Limited at its principal executive offices at Media House, Bartley Wood Business Park, Bartley Way, Hook, Hampshire RG27 9UP, United Kingdom. For valid 

  
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service, items so served must be marked for the personal attention of the General Counsel. 
 Notices to the First Owner given for purposes of this Agreement shall be sent to Wilmington Savings Fund Society, FSB, at 500 Delaware Avenue, 11th Floor, Wilmington, Delaware 19801. For valid service, items served at this address must be marked for the personal
attention of Ms. Raye Goldsborough, Assistant Vice President. 
 Notices to the Second Owner given for purposes of this
Agreement shall be sent to him or her at the address specified in the Particulars of Award. 
 A party or the Second Owner can
modify its notice address for purposes of this Clause by notice given hereunder or by other means reasonably calculated to provide effective notice to the parties hereto. 

 

	16.11	Counterparts 

 This
Agreement may be executed in any number of counterparts and by the parties on separate counterparts but shall not be effective until each party has executed at least one counterpart. Each counterpart shall constitute an original of this Agreement
but all counterparts put together shall constitute but one and the same document. 
 IN WITNESS WHEREOF the parties have duly executed
this Agreement by its duly authorized signatories on the first date written above. 
  

			
	VIRGIN MEDIA INC.
		
	By:	 	/s/ Scott Dresser
	Name:	 	 Scott Dresser

	Title:	 	 Secretary

WILMINGTON SAVINGS FUND SOCIETY, FSB, as Trustee  
  

			
	By:	 	/s/ 
	Name:	 	Deborah L. Lutes
	Title:	 	Assistant Vice President

  
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 Trustee Joint Ownership Agreement 

 

 APPENDIX 1 – EMPLOYEE JOINT OWNERSHIP AGREEMENT (follows) 

  
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