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Exhibit 10.13    
    

 
  EMPLOYMENT AGREEMENT    
    

        This Employment Agreement (the "Agreement") is made and entered into effective as of this 22nd day of August, 2007 by and between Classmates Media Corporation, a
Delaware corporation ("Classmates"), with principal corporate offices at 21301 Burbank Boulevard, Woodland Hills, California 91367, and Mark R. Goldston, whose business address is 21301 Burbank
Boulevard, Woodland Hills California 91367 ("Mr. Goldston"). 

 
 

RECITALS    
    

        Classmates has been formed to assume and continue certain business activities of United Online, Inc. ("Parent"), and intends to register an initial public
offering ("IPO") of shares to the public with the Securities and Exchange Commission ("SEC"). The date the underwriting agreement with respect to the IPO is executed is referred to herein as the
"Effective Date." 

        Mr. Goldston
is willing to become employed by Classmates upon the terms and conditions hereinafter set forth in this Agreement and Classmates desires to employ him upon such terms
and conditions. 

        NOW
THEREFORE, in consideration of the mutual covenants contained herein and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereto agree as follows: 

1.     EMPLOYMENT  

        1.1   Classmates
hereby agrees to employ Mr. Goldston, and Mr. Goldston hereby accepts such employment, on the terms and conditions set forth herein, commencing
the Effective Date and continuing for three years (the "Term"), unless terminated earlier as provided in Section 4 below. Mr. Goldston's place of employment shall be the in the greater
Los Angeles metropolitan area. 

2.     DUTIES OF EXECUTIVE  

        2.1   Mr. Goldston
shall serve as the Chief Executive Officer and Chairman of Classmates. In this capacity, Mr. Goldston shall be responsible for the general
management of Classmates and shall perform such customary, appropriate and reasonable executive duties as are usually performed by the Chief Executive Officer and Chairman, including such specific
executive duties consistent with such position as are delegated to him from time to time by the Board of Directors of Classmates or a committee thereof (the "Board"). Mr. Goldston shall report
directly to Classmates' Board. Classmates agrees that Mr. Goldston will also continue to serve as Chief Executive Officer and Chairman of Parent and will in good faith allocate his time between
Classmates and Parent in accordance with the goals and objectives established by the Board. 

        2.2   Mr. Goldston
agrees to devote his good faith, attention, skill and efforts to the performance of his duties for Classmates during the Term. This Agreement shall
not preclude Mr. Goldston from writing and promoting books or other published materials, engaging in civic, charitable or religious activities, or from serving on boards of directors of
companies or organizations that do not present any conflict with the interests of Classmates or otherwise adversely affect Mr. Goldston's performance of the services required under this
Agreement. This Agreement shall not be interpreted to prohibit Mr. Goldston from making and monitoring personal investments (including the purchase of interests in professional sports teams) if
such activities do not materially interfere with the services required under this Agreement. 

 

3.     COMPENSATION AND OTHER BENEFITS  

        3.1    Base Salary.    During the Term, Classmates shall pay to Mr. Goldston a Base Salary per fiscal year
equal to One Dollar ($1.00) on the Effective Date and each annual anniversary of the Effective Date. Classmates may, but has no obligation to, increase the Base Salary. 

        3.2    Initial Grant of Stock Options.    Classmates hereby agrees to grant to Mr. Goldston as of the Effective
Date options (the "Options") to purchase that number of shares which represents, on the Effective Date, 4.2857% of Classmates' fully diluted Class A common stock (the "Option Shares") at an
exercise price equal to the price per share of such Class A common stock offered to the public on the Effective Date pursuant to the terms and conditions contained herein. The Options shall
vest as provided below. On the Effective Date, the number of Options and Option Shares shall be computed to represent 4.2857% of the fully diluted shares of Class A common stock, and the
Options shall be issued, subject to adjustment in the number of covered shares as provided below. The Options shall be subject to customary adjustments for stock splits, stock dividends and similar
events, shall be exercisable for ten years from their date of grant, and shall be evidenced by a separate option agreement or certificate. 

        For
purposes hereof, "fully diluted shares of Class A common stock" means, at the Effective Date, the total number of outstanding shares of Classmates' Class A common stock
assuming exercise of all options (including, the Options), warrants and similar securities exercisable for Class A common stock that are outstanding or issuable pursuant to then existing
agreements, the conversion or exchange of all other securities of Classmates convertible into or exchangeable for shares of Class A common stock (including Classmates' Class B common
stock), treating all shares of Class A common stock covered by restricted stock units and similar instruments that are outstanding or issuable pursuant to then existing agreements as
outstanding, and assuming the underwriters in the IPO sell all of the "firm shares" set forth in the IPO underwriting agreement and fully exercise the over-allotment option given them to
purchase additional Class A common stock within the time provided in the IPO underwriting agreement. In the event the over-allotment option is not exercised in full by the
underwriters within the time provided in the IPO underwriting agreement, an appropriate number of Options shall be cancelled and the Option agreement shall be amended, to achieve the intended
percentage. For the avoidance of doubt, fully diluted shares of Class A common stock do not include any securities held in treasury. 

        3.3    Vesting of Options.    

        (a)    Release Date.    Subject to the remaining provisions of this Section 3.3, thirty-three and
one-third percent (331/3%) of the Options shall be vested on each annual anniversary of the Effective Date provided that Mr. Goldston has remained continuously
employed by Classmates and/or Parent until such date. 

        (b)    Vesting Upon Termination without Cause or Involuntary Termination.    In the event of termination by Classmates
of Mr. Goldston's employment without "Cause" (as defined in Section 4.1(a) below) or by Involuntary Termination (as defined in Section 4.1(c) below) prior to the date all Options
vest, any
previously unvested Options shall be fully vested in Mr. Goldston as of such termination date. In addition, if Mr. Goldston is employed by Parent, in the event of termination by Parent
of Mr. Goldston's employment without "Cause" (as defined in the Employment Agreement by and between Parent and Mr. Goldston effective April 3, 2007, as may be amended from time to
time (the "UOL Agreement")) or if Mr. Goldston is Involuntarily Terminated (as defined in the UOL Agreement) prior to the date all Options vest and he is not employed by Classmates immediately
following such termination, any previously unvested Options shall be fully vested in Mr. Goldston as of such termination date. 

        (c)    Termination Due to Death or Disability.    In the event of termination of employment from Classmates due to
Mr. Goldston's death or Disability (as defined in Section 4 below) prior to the 

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third
anniversary of the Effective Date, all Options shall be immediately vested in Mr. Goldston or his estate as of the date of death or Disability. In addition, if Mr. Goldston's
employment with Classmates is terminated for any reason other than a reason that would give rise to the acceleration of vesting or cancellation of unvested Options under this Agreement and following
such termination he remains employed by Parent, in the event of a subsequent termination of employment from Parent due to Mr. Goldston's death or permanent disability prior to the third
anniversary of the Effective Date, all Options shall be immediately vested in Mr. Goldston or his estate as of the date of death or permanent disability. 

        (d)    [Intentionally Omitted]    

        (e)    Resignation Following a Corporate Transaction.    In the event there is a "Corporate Transaction" as described
below and, following such Corporate Transaction, (i) Mr. Goldston resigns from Classmates under circumstances constituting an Involuntary Termination (as defined in
Section 4.1(c)) or (ii) if Mr. Goldston is then employed by Parent and Mr. Goldston resigns from Parent such that he is Involuntarily Terminated (as defined in the UOL
Agreement) and he is not employed by Classmates immediately following such resignation, all Options shall immediately be vested in Mr. Goldston. 

        (f)    Voluntary Resignation.    If Mr. Goldston resigns his employment with Classmates under circumstances not
deemed under this Agreement to constitute an Involuntary Termination and he is not employed by Parent immediately following such resignation, or if Mr. Goldston is employed by Parent and
Mr. Goldston resigns his employment with Parent under circumstances not deemed to constitute him being Involuntarily Terminated under the UOL Agreement and he is not employed by Classmates
immediately following such resignation, all unvested Options shall never vest and shall be cancelled. 

        3.4    Eligibility for Awards and Bonuses.    Mr. Goldston shall be eligible to receive, and Classmates intends
to consider him for annual bonuses ("Annual Bonuses") and equity awards with respect to Classmates stock ("Equity Awards"). However, the Board or the Compensation Committee may, but is not
obligated to, grant such Annual Bonuses or Equity Awards. Any such Annual Bonuses may be in (a) shares of Classmates stock, (b) cash or (c) any combination thereof. For the
avoidance of doubt, Mr. Goldston shall be entitled to participate in all incentive plans generally available to Classmates' senior management, including without limitation any option or stock
incentive plan (the "Stock Incentive Plans"). Classmates agrees that, unless required by applicable law, no amendment to any Stock Incentive Plan will eliminate the ability of Mr. Goldston to
satisfy income tax withholding obligations by the surrender of shares or options to Classmates. 

        3.5    Withholding for Taxes.    Classmates recognizes that Mr. Goldston will incur obligations for withholding
of income and social security taxes with respect to any bonus paid in the form of shares of Classmates stock and any other award based on shares of Classmates stock. To satisfy such obligations
Classmates agrees, at Mr. Goldston's request, to treat as sold to Classmates, or to take other appropriate actions to reduce the number of shares of Classmates stock delivered to
Mr. Goldston, with the result that such number of shares of Classmates stock, multiplied by the applicable price, is sufficient to satisfy Mr. Goldston's withholding obligations, to the
extent permitted by applicable law. 

        3.6    Other Benefits.    During the Term, Mr. Goldston shall be entitled to participate in all group life,
health, medical, dental or disability insurance or other employee, health and welfare benefits made available generally to other executives of Classmates. 

        3.7    Vacation.    Mr. Goldston shall be entitled to five (5) weeks vacation per year in accordance
with Classmates' vacation policies. Until a Corporate Transaction, such vacation shall be taken concurrently with vacation as an officer of Parent. 

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        3.8    Business Expenses.    Classmates shall promptly (and in no event more than two and one-half months
after receiving documentation from Mr. Goldston) reimburse Mr. Goldston for all reasonable and necessary business expenses incurred by Mr. Goldston in connection with the business
of Classmates and the performance of his duties under this Agreement, subject to Mr. Goldston requesting such reimbursement and providing Classmates with reasonable documentation thereof within
one year of incurring any expense. 

        3.9    Board of Directors.    Mr. Goldston shall be Chairman of Classmates and also a member and chairman of
the Classmates Board of Directors. Mr. Goldston's appointments as Chairman and as a member of the Board will automatically terminate upon the termination of Mr. Goldston's employment
with Classmates for any reason. 

4.     TERMINATION  

        4.1    Termination for Cause; Certain Definitions.    

        (a)   Termination
"for Cause" is defined as follows: (1) if Mr. Goldston is convicted of, or enters a plea of nolo
contendere to, a felony, including any act of moral turpitude that adversely impacts Classmates or any of its subsidiaries, (2) if Mr. Goldston commits an act of
actual fraud, embezzlement, theft or similar dishonesty against Classmates or any of its subsidiaries that adversely and materially impacts Classmates or any of its subsidiaries, (3) if
Mr. Goldston commits any willful misconduct resulting in material harm to Classmates or any of its subsidiaries, or (4) if Mr. Goldston fails, after receipt of detailed written
notice and after receiving a period of at least thirty (30) days following such notice to cure such failure, to use his reasonable good faith efforts to follow the reasonable and lawful
direction of Classmates' Board of Directors and to perform his obligations hereunder. 

        (b)   Classmates
may terminate this Agreement immediately (except as required by clause 4.1(a)(4) above) for any of the reasons stated in Section 4.1(a) by
giving written notice to Mr. Goldston without prejudice to any other remedy to which Classmates may be entitled. The notice of termination shall specify the grounds for termination or shall
state that Classmates is exercising its rights to terminate Mr. Goldston without Cause. If Mr. Goldston's employment hereunder is terminated "for Cause" pursuant to this
Section 4.1, Mr. Goldston shall be entitled to receive reimbursement for any expenses, as set forth in Section 3.8, through the date of termination, but shall not be entitled to
retain any unvested Options, unvested Equity Awards or any other amount except for amounts earned under any plan but not yet paid as of the date of termination. 

        (c)   As
used in this Agreement, Mr. Goldston shall be deemed "Involuntarily Terminated" if: (i) Mr. Goldston resigns following a breach by Classmates of
its obligations hereunder; provided, however, Mr. Goldston shall provide Classmates with written notice of such breach within ninety days after the conduct occurs giving rise to it, and
Classmates shall have thirty (30) days following such notice to cure such breach; (ii) Classmates or any successor to Classmates terminates Mr. Goldston's employment without Cause
in connection with or following a Corporate Transaction; or (iii) in connection with or after a Corporate Transaction there is both (A) (a) a material decrease in Mr. Goldston's
duties or responsibilities (it being deemed to be a decrease in duties and/or responsibilities if Mr. Goldston is not offered and provided the position of Chairman of the Board of Directors and
Chief Executive Officer of Classmates or its successor as well as the position of Chairman of the Board of Directors and Chief Executive Officer of the acquiring and ultimate parent entity, if any,
following a Corporate Transaction), (b) a material decrease in compensation from that provided by Classmates immediately prior to the Corporate Transaction, (c) a requirement that
Mr. Goldston re-locate out of the greater Los Angeles metropolitan area, or (d) a failure by any successor to Classmates to confirm in writing that this Agreement remains 

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in
full force and effect and (B) Mr. Goldston terminates his employment with Classmates within 180 days following any such event. A resignation or termination under circumstances
described above shall be deemed an "Involuntary Termination." 

        (d)   "Corporate
Transaction" shall mean: (x) a change in ownership or control of Classmates effected through the acquisition, directly or indirectly, of beneficial
ownership (within the meaning of Rule 13d-3 of the Securities Exchange Act of 1934) of securities such that Parent (or a person that directly or indirectly controls, is controlled
by, or is under common control with, Parent) no longer has the voting power to elect a majority of the Classmates Board of Directors; (y) a merger, consolidation or reorganization approved by
Classmates' stockholders, unless securities representing the voting power to elect a majority of the Classmates Board of Directors are thereafter held by Parent; or (z) any stockholder-approved
transfer or other disposition of a majority of Classmates' assets. In addition any of the following transactions shall be deemed a Corporate Transaction with respect to Classmates: (i) a change
in ownership or control of Parent effected through the acquisition, directly or indirectly, by any person or related group of persons, of beneficial ownership (within the meaning of
Rule 13d-3 of the Securities Exchange Act of 1934) of securities possessing more than fifty percent (50%) of the total combined voting power of the Parent's outstanding securities;
(ii) a change in the composition of the Parent's Board over a period of thirty-six (36) consecutive months or less such that a majority of the Parent's Board members ceases,
by reason of one or more contested elections for Board membership, to be comprised of individuals who either (A) have been Parent Board members continuously since the beginning of such period
or (B) have been elected or nominated for election as Parent Board members during such period by at least a majority of the Parent's Board members described in clause (A) who were still
in office at the time the Parent Board approved such election or nomination; (iii) a merger, consolidation or reorganization approved by the Parent's stockholders, unless securities
representing more than fifty percent (50%) of the total combined voting power of the voting securities of the successor corporation are immediately thereafter beneficially owned, directly or
indirectly and in substantially the same proportion, by the persons who beneficially owned the Parent's outstanding voting securities immediately prior to such transaction; or (iv) any
stockholder-approved transfer or other disposition of all or substantially all of the Parent "s assets. 

        (e)    Disability.    "Disability" shall mean that Mr. Goldston, due to physical or mental illness or injury,
is precluded from performing his duties under this Agreement for a period of 120 days or more, and shall be evidenced by a resolution of the Board following the recommendation of
Mr. Goldston's physician or an independent physician selected by the Board (a "Doctor's Report"). If Mr. Goldston refuses to submit to an examination by such an independent physician
reasonably requested by the Board, the Board may declare him Disabled without a Doctor's Report. 

        4.2    Termination Without Cause.    If Mr. Goldston's employment is terminated without "Cause" as defined in
Section 4.1(a) or if there is an Involuntary Termination, he will be eligible for the severance benefits set forth in Section 4.3. 

        4.3    Severance Payments and Other Benefits Upon Termination Without Cause or Involuntary Termination.    If
Classmates terminates Mr. Goldston's employment hereunder without Cause, or if there is an Involuntary Termination, Classmates (or its successor, as the case may be) shall (i) pay to
Mr. Goldston any accrued but unpaid Base Salary and paid time off under any benefit plan to the extent required by law through the date of termination, (ii) reimburse Mr. Goldston
for any expenses, as set forth in Section 3.8, through the date of termination and (iii) to the extent Mr. Goldston has not already received them and to the extent the underlying
shares have vested (including vesting related to the termination), deliver to Mr. Goldston certificates representing Mr. Goldston's ownership of Classmates stock under any restricted
share award. Additionally, subject to Mr. Goldston entering into and not revoking a release of claims in favor of Classmates and abiding by the non-competition and 

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non-solicitation
provisions set forth in Section 5 below, (A) Classmates (or its successor, as the case may be) shall pay to Mr. Goldston an amount in cash (the
"Release Amount") equal to 3 times the sum of Mr. Goldston's (a) Base Salary and (b) Annual Bonus, if any, paid in the preceding twelve (12) months and (B) any
outstanding Equity Awards shall become fully vested and exercisable (as applicable). The Release Amount shall be payable in one lump sum, subject to withholding as may be required by law, and such
Release Amount shall be paid upon the expiration of all applicable review and revocation periods applicable to the release as statutorily required by law. 

        If
Mr. Goldston is Involuntarily Terminated (as defined in Section 4.1(c) above) or is terminated due to death or Disability, Mr. Goldston's options to purchase
Classmates' Class A common stock shall be exercisable by Mr. Goldston, or, upon Mr. Goldston's death, his estate, for a one (1) year period following the date of
termination (or until expiration of their term, if earlier). In addition, if Mr. Goldston is employed by Parent and Mr. Goldston is Involuntarily Terminated (as defined in the UOL
Agreement) or is terminated from Parent due to death or permanent disability and he is not employed by Classmates immediately following such termination, Mr. Goldston's options to purchase
Classmates' Class A common stock shall be exercisable by Mr. Goldston, or, upon Mr. Goldston's death, his estate, for a one (1) year period following the date of
termination (or until expiration of their term, if earlier). 

5.     NON-COMPETITION; NON-SOLICITATION  

        5.1   For
the twelve (12) month period following the termination of Mr. Goldston's employment with Classmates (but in the case of a termination without Cause or
an Involuntary Termination only if Mr. Goldston has received the severance payments specified in Section 4.3 above) (the "Restricted Period"), Mr. Goldston shall not directly
engage in, or manage or direct persons engaged in, a Competitive Business Activity (as defined below) anywhere in the Restricted Territory (as defined below); provided, that the Restricted Period
shall terminate if Classmates terminates operations or if Classmates no longer engages in any Competitive Business Activity. The term "Competitive Business Activity" shall mean a business primarily
involved in online social networking or a business primarily involving online loyalty rewards programs. The term "Restricted Territory" shall mean each and every county, city or other political
subdivision of the United States in which Classmates is engaged in business or providing its services. Classmates agrees that providing services to a company or entity that is involved in a
Competitive Business Activity but which services are unrelated to the Competitive Business Activity shall not be deemed a violation of this Agreement. 

        5.2   During
the Restricted Period (but in the case of a termination without Cause or an Involuntary Termination only if Mr. Goldston has received the severance
payments specified in Section 4.3 above), Mr. Goldston shall not directly or indirectly solicit or recruit for employment any person or persons who are employed by Classmates or any of
its subsidiaries or affiliates, or who were so employed at any time within a period of twelve (12) months immediately prior to the date Mr. Goldston's employment terminated, or otherwise
interfere with the relationship between any such person and Classmates; nor will Mr. Goldston assist anyone else in recruiting any such employee to work for another company or business or
discuss with any such person his or her leaving the employ of Classmates or engaging in a business activity in competition with Classmates. 

6.     CERTAIN PAYMENTS  

        (a)   If
any payment or benefits received or to be received by Mr. Goldston in connection with or contingent on a change in ownership or control, within the meaning
defined in Section 280G of the Internal Revenue Code (the "Code") (or any successor provision thereto), whether or not in connection with Mr. Goldston's termination of employment, and
whether or not pursuant to this Agreement (such payments or benefits, excluding the Gross-Up Payment, as hereinafter defined, shall hereinafter be referred to as the "Total Payments") will
be subject to an excise tax as provided for in 

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Section 4999
of the Code (the "Excise Tax"), Classmates shall pay to Mr. Goldston an additional amount no later than the due date for Mr. Goldston's tax return with respect to
such Excise Tax (the "Gross-Up Payment") such that the net amount retained by Mr. Goldston, after deduction of any Excise Tax on the Total Payments and any federal, state and local
income and employment taxes and Excise Tax upon the Gross-Up Payment, shall be equal to the Total Payments. 

        (b)   For
purposes of determining whether any of the Total Payments will be subject to the Excise Tax and the amount of such Excise Tax, (i) all of the Total Payments
shall be treated as "parachute payments" (within the meaning of Section 280G(b)(2) of the Code) unless, in the opinion of tax counsel ("Tax Counsel") reasonably acceptable to
Mr. Goldston and selected by the accounting firm acting as the "Auditor", as defined below, such payments or benefits (in whole or in part) do not constitute parachute payments, including by
reason of Section 280G(b)(4)(A) of the Code, (ii) all "excess parachute payments" within the meaning of Section 280G(b)(1) of the Code shall be treated as subject to the Excise
Tax unless, in the opinion of Tax Counsel, such excess parachute payments (in whole or in part) represent reasonable compensation for services actually rendered (within the meaning of
Section 280G(b)(4)(B) of the Code) in excess of the Base Amount allocable to such reasonable compensation, or are otherwise not subject to the Excise Tax, and (iii) the value of any
noncash benefits or any deferred payment or benefit shall be determined by the Auditor in accordance with the principles of Sections 280G(d)(3) and (4) of the Code. For purposes of determining
the amount of the Gross-Up Payment, Mr. Goldston shall be deemed to pay federal income tax at the highest marginal rate of federal income taxation in the calendar year in which the
Gross-Up Payment is to be made and state and local income taxes at the highest marginal rate of taxation in the state and locality of Mr. Goldston's residence or, if higher, in the
state and locality of Mr. Goldston's principal place of employment, on the date of termination (or if there is no date of termination, then the date on which the Gross-Up Payment is
calculated for purposes of this Section 6), net of the maximum reduction in federal income taxes which could be obtained from deduction of such state and local taxes. 

        (c)   In
the event that the Excise Tax is finally determined to be less than the amount taken into account hereunder in calculating the Gross-Up Payment,
Mr. Goldston shall repay to Classmates, at the time that the amount of such reduction in Excise Tax is finally determined, the portion of the Gross-Up Payment attributable to such
reduction (including that portion of the Gross-Up Payment attributable to the Excise Tax and federal, state and local income and employment taxes imposed on the Gross-Up
Payment being repaid by Mr. Goldston to the extent that such repayment results in a reduction in Excise Tax and/or a federal, state or local income or employment tax deduction). In the event
that the Excise Tax is determined to exceed the amount taken into account hereunder in calculating the Gross-Up Payment (including by reason of any payment the existence or amount of which
cannot be determined at the time of the Gross-Up Payment), Classmates shall make an additional Gross-Up Payment in respect of such excess (plus any interest, penalties or
additions payable by Mr. Goldston with respect to such excess) at the time that the amount of such excess is finally determined. Mr. Goldston and Classmates shall each reasonably
cooperate with the other in connection with any administrative or judicial proceedings concerning the existence or amount of liability for Excise Tax with respect to the Total Payments. 

        (d)   All
determinations under this Section 6 shall be made by a nationally recognized accounting firm selected by Mr. Goldston (the "Auditor"), and Classmates
shall pay all costs and expenses of the Auditor. Classmates shall cooperate in good faith in making such determinations and in providing the necessary information for this purpose. 

7.     INDEMNIFICATION  

        Classmates will indemnify Mr. Goldston (and his legal representative or other successors) to the fullest extent permitted (including a payment of expenses
in advance of final disposition of a proceeding) by applicable law, as in effect at the time of the subject act or omission, or by the 

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Certificate
of Incorporation and By-Laws of Classmates, as in effect at such time or on the Effective Date, or by the terms of any indemnification agreement between Classmates and
Mr. Goldston, whichever affords or afforded greatest protection to Mr. Goldston, and Mr. Goldston shall be entitled to the protection of any insurance policies Classmates may
elect to maintain generally for the benefit of its directors and officers (and to the extent Classmates maintains such an insurance policy or policies, Mr. Goldston shall be covered by such
policy or policies, in accordance with its or their terms to the maximum extent of the coverage available for any Classmates officer or director), against all costs, charges and expenses whatsoever
incurred or sustained by him or his legal representatives (including but not limited to any judgment entered by a court of law) at the time such costs, charges and expenses are incurred or sustained,
in connection with any action, suit or proceeding to which Mr. Goldston (or his legal representatives or other successors) may be made a party by reason of his having accepted employment with
Classmates or by reason of his being or having been a director, officer or employee of Classmates, or any subsidiary of Classmates, or his serving or having served any other enterprise as a director,
officer or employee at the request of Classmates. Mr. Goldston's rights under this Section 7 shall continue without time limit for so long as he may be subject to any such liability,
whether or not the Employment Term may have ended, and the execution of a release of claims as required under this Agreement shall in no way diminish or eliminate the right to indemnification and
protection under applicable insurance policies of Classmates as described in this Section 7. 

8.     ASSIGNMENT  

        Neither Classmates nor Mr. Goldston may assign this Agreement or any rights or obligations hereunder. This Agreement will be binding upon Classmates and
its successors and assigns. In the event of a Corporate Transaction, Classmates shall cause this Agreement to be assumed by Classmates' successor as well as any acquiring or ultimate parent entity, if
any, following any Corporate Transaction. 

9.     MISCELLANEOUS  

        9.1   This
Agreement supersedes any and all other agreements, either oral or in writing, between the parties hereto with respect to the employment of Mr. Goldston by
Classmates and constitutes the entire agreement between Classmates and Mr. Goldston with respect to its subject matter. For the avoidance of doubt, any agreement between Mr. Goldston and
Parent shall not be modified, amended or superseded by this Agreement. 

        9.2   This
Agreement may not be amended, supplemented, modified or extended, except by written agreement which expressly refers to this Agreement, which is signed by of the
parties hereto and which is authorized by Classmates' Board. 

        9.3   This
Agreement is made in and shall be governed by the laws of California, without giving effect to its conflicts-of-law principles. 

        9.4   If
any provision of this Agreement is held by an arbitrator or a court of competent jurisdiction to conflict with any federal, state or local law, or to be otherwise
invalid or unenforceable, such provision shall be construed in a manner so as to maximize its enforceability while giving the greatest effect as possible to the parties' intent. To the extent any
provision cannot be construed to be enforceable, such provision shall be deemed to be eliminated from this Agreement and of no force or effect and the remainder of this Agreement shall otherwise
remain in full force and effect and be construed as if such portion had not been included in this Agreement. 

        9.5   Mr. Goldston
represents and warrants to Classmates that there is no restriction or limitation, by reason of any agreement or otherwise, upon Mr. Goldston's
right or ability to enter into this Agreement and fulfill his obligations under this Agreement. The parties acknowledge that the Parent has consented to this Agreement. 

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        9.6   All
notices and other communications required or permitted hereunder shall be in writing and shall be mailed by first-class mail, postage prepaid, registered or
certified, or delivered either by hand, by messenger or by overnight courier service, and addressed to the receiving party at the respective address set forth in the heading of this Agreement, or at
such other address as such party shall have furnished to the other party in accordance with this Section 9.6 prior to the giving of such notice or other communication. 

        9.7   It
is intended that this Agreement shall comply with the provisions of section 409A of the Code and the Treasury Regulations relating thereto so as not to subject
Mr. Goldston to the payment of additional taxes and interest under section 409A of the Code. In furtherance of this intent, this Agreement shall be interpreted, operated, and
administered in a manner consistent with these intentions, and to the extent that any regulations or other guidance issued under section 409A of the Code would result in Mr. Goldston
being subject to payment of additional income taxes or interest under section 409A of the Code, Mr. Goldston and Classmates agree to amend this Agreement in order to avoid the
application of such taxes or interest under section 409A of the Code. Notwithstanding any provision to the contrary in this agreement, no payment or distribution under this agreement which
constitutes an item of deferred compensation under Section 409A of the Code and becomes payable by reason of Mr. Goldston's termination of employment with Classmates will be made to
Mr. Goldston prior to the earlier of (i) the expiration of the six (6)-month period measured from the date of Mr. Goldston's "separation from service" (as such term is defined in
Treasury Regulations issued under Code Section 409A) or (ii) the date of Mr. Goldston's death, if he is deemed at the time of such separation from service to be a "key employee"
within the meaning of that term under Code Section 416(i) and such delayed commencement is otherwise required in order to avoid a prohibited distribution under Code
Section 409A(a)(2). Upon the expiration of the applicable Code Section 409A(a)(2) deferral period, all payments and benefits deferred pursuant to this Section 9.7 (whether they
would have otherwise been payable in a single sum or in installments in the absence of such deferral) shall be paid or reimbursed to Mr. Goldston in a lump sum, and any remaining payments due
under this Agreement will be paid in accordance with the normal payment dates specified for them herein. 

(Signature Page Follows) 

9

        IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the first date written above. 

	 	 	CLASSMATES MEDIA CORPORATION
	

 	
 	

By:	

/s/ Robert Berglass

	 	 	Name: Robert Berglass

Title: Lead Independent Director, Compensation Committee Chair of United Online, Inc.
	

 	
 	

By:	

/s/ Frederic A. Randall, Jr.

	 	 	Name: Frederic A. Randall, Jr.

Title: Secretary
	

 	
 	

MARK R. GOLDSTON
	

 	
 	

/s/ Mark R. Goldston

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Exhibit 10.13

EMPLOYMENT AGREEMENT

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Exhibit 10.14    
    

August 15,
2007 

Jeremy
E. Helfand

[Address] 

Dear
Jeremy, 

This
letter agreement sets forth the terms and conditions of your continued employment with United Online, Inc. (the "Company"), effective as of August 15, 2007 (the
"Effective Date"). 

1.    Position.    You will serve as Executive Vice President, Sales and Chief Sales Officer of the Company
and report to the Chief Executive Officer of the Company. You will agree to devote your full-time attention, skill and efforts to the performance of your duties for the Company. 

2.    Salary and Benefits.    

        (a)   You will be paid a salary at your current annualized rate of $365,000.00, payable in bi-weekly installments
in accordance with the Company's standard payroll practices, subject to such increases as may be determined from time to time by the Company's Board of Directors. As used in this letter agreement, the
term "Board of Directors" shall refer to the Company's Board of Directors or other governing body or committee to which the authority of the Board of Directors has been delegated. 

        (b)   You will be eligible to participate in the Company's employee benefit plans, including its 401(k) plan. In addition, you
will be entitled to participate in the Company's Exec-U-Care Medical Reimbursement Insurance Plan so long as such plan is made generally available to the Company's senior
executives. You will be entitled to a minimum of four (4) weeks of paid vacation each year or such greater amount as determined in accordance with the Company's standard vacation policy. 

        (c)   The Company will promptly reimburse you for all reasonable and necessary business expenses you incur in connection with
the business of the Company and the performance of your duties hereunder upon your submission of reasonable and timely documentation of the expenses. 

3.    Bonus.    For each fiscal year during your period of employment, you will be eligible to participate
in a bonus program with eligibility for up to 100% of your annual base salary. The performance criteria for purposes of determining you actual bonus for each fiscal year will be established by the
Company's Board of Directors. Your annual bonus will be increased to include any increases in your annual bonus as approved by the Board of Directors. Except as otherwise determined by the Board of
Directors or set forth herein, your bonus awards will be paid only if you are employed by and in good standing with the Company at the time of such bonus payments. 

4.    Restricted Stock Unit andOther Equity Awards.    

        (a)   Effective August 15, 2007, you will be awarded restricted stock units covering 100,000 shares of the Company's
common stock (the "RSU Award"). The RSU Award will be granted under the Company's 2001 Stock Incentive Plan (the
"Plan") and will be subject to the standard terms and conditions set forth in the Plan and the Company's standard form restricted stock unit agreement
for employee awards under such Plan. Your RSU Award will vest, and the underlying shares will be issued, on November 15, 2010, subject to your continued employment with the Company through that
date. 

        (b)   If your employment is terminated by the Company "without cause" or by you for "good reason" (as each term is defined
below) prior to November 15, 2010, the vesting of your RSU Award and any other equity awards you hold as of the date of such termination will be accelerated by the additional number of shares
in which you would have otherwise been vested at the time of such termination had you completed an additional twelve (12) months of employment with the Company, calculated as if such RSU Award
and any such other equity awards vested on a monthly basis. Such vesting acceleration will occur upon the expiration of all applicable review and revocation periods applicable to the Release referred
to in Section 7(b) as statutorily required by law and in no event later than the later of (i) the 15th day of the third month following the end of your taxable year in which 

 

such
termination of employment occurs or (ii) the 15th day of the third month following the end of the Company's taxable year in which such termination of employment occurs. In no event will
the number of shares which vest on such an accelerated basis with respect to any particular equity grant exceed the number of shares unvested immediately prior to the date of such termination with
respect to such grant. 

        (c)   If your employment is terminated by the Company "without cause" or by you for "good reason" (as each term is defined
below) prior to November 15, 2010 in connection with, or within twelve (12) months after, a change in control of the Company (as defined
in the applicable stock plan, stock option agreement or restricted stock unit agreement), the vesting of your RSU Award and any other equity awards you hold as of the date of such termination will be
accelerated by the additional number of shares in which you would have otherwise been vested at the time of such termination had you completed an additional twelve (12) months of employment
with the Company or, if greater, an additional period of service equal in duration to the actual period of service you completed between
August 15, 2007 (or, with respect to any such other equity awards you hold outstanding as of the date of such termination, the date of the commencement of vesting with respect to such equity
awards) and the date of such termination, in all cases calculated as if such RSU Award and such other equity awards vested on a monthly basis. Such vesting acceleration will occur upon the expiration
of all applicable review and revocation periods applicable to the Release referred to in Section 7(b) as statutorily required by law and in no event later than the later of (i) the 15th
day of the third month following the end of your taxable year in which such termination of employment occurs or (ii) the 15th day of the third month following the end of the Company's taxable
year in which such termination of employment occurs. In no event will the number of shares which vest on such an accelerated basis with respect to any particular equity grant exceed the number of
shares unvested immediately prior to the date of such termination with respect to such grant. 

        (d)   Upon the termination of your employment as a result of death or Disability (as defined below), the vesting of your
outstanding RSU Award and any other equity awards you hold as of the date of such termination will be accelerated by the additional number of shares in which you would have been vested at the time of
such termination if you had completed an additional twelve (12) months of service, calculated as if such RSU Award and any other such equity awards vested on a monthly basis; provided however,
that in no event will the number of shares which vest on such an accelerated basis with respect to any particular equity grant exceed the number of shares unvested immediately prior to the date of
such termination with respect to such grant. For purposes of this letter agreement, "Disability" means your inability to engage in any substantial gainful activity necessary to perform your duties
hereunder by reason of any medically determinable physical or mental impairment which can be expected to result in death or which has lasted, or can be expected to last, for a continuous period of not
less than twelve (12) months. 

        (e)   In the event of any inconsistency between the terms set forth in this Section 4 and the terms set forth in the
agreement evidencing your RSU Award, the terms set forth in this letter agreement will control. The provisions of this Section 4 and Section 7 will apply to the RSU Award and prior
equity awards referred to herein, and will also apply to future equity awards, except to the extent specifically stated in the applicable award agreement or in a resolution of the Board of Directors. 

5.    Policies; Procedures; Proprietary Information and Inventions Agreement.    As an employee of the
Company, you will be expected to abide by all of the Company's policies and procedures, including (without limitation) the terms of the Proprietary Information and Inventions Agreement between you and
the Company (a copy of which is attached hereto as Appendix A and which is incorporated herein by reference), the Insider Trading Policy, the
Code of Ethics and the Employee Handbook. 

6.    At Will Employment.    Notwithstanding anything to the contrary contained herein, your employment with
the Company will be "at will" and will not be for any specified term, meaning that either you or the Company will be entitled to terminate your employment at any time and for any 

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reason,
with or without cause or advance notice. Any contrary representations that may have been made to you are superseded by the terms set forth in this letter agreement. This is the full and
complete agreement between you and the Company on this subject. Although your job duties, title, compensation and benefits, as well as the Company's personnel policies and procedures, may change from
time to time, the "at will" nature of your employment may only be changed in an express written agreement signed by you and the Chief Executive Officer of the Company and approved by the Board of
Directors. 

7.    Separation from Service.    

        (a)    Termination by You.    If you terminate your employment with
the Company for any reason other than as a result of your death or Disability or your resignation for "good reason" (as defined below), then all obligations of the Company as set forth in this letter
agreement will cease, other than the obligation to pay you, on your termination date, any earned but unpaid compensation for services rendered through that date and any accrued but unused vacation
days as of your termination date (collectively, the "Accrued Obligations"). If you terminate your employment with the Company for "good reason", (as
defined below) prior to November 15, 2010, then in addition to the foregoing, the Company will pay you the Separation Payment (as defined below) and the bonus payment (described in the second
sentence of Section 7(b) below), subject to the conditions set forth and your compliance with the requirements in Section 7(b) below for a Separation Payment made in connection a
termination "without cause", and you will also be entitled to the accelerated vesting of your RSU Award and any other equity awards you hold as of the Effective Date in accordance with
Section 4 above. Notwithstanding your Separation from Service pursuant to this Section 7(a), you will continue to be obligated to comply with the terms of the Proprietary Information and
Inventions Agreement and if applicable, the restrictive covenants set forth in Section 9 below. 

        (b)    Termination by the Company.    If your employment is terminated
by the Company "without cause" (as defined below) prior to November 15, 2010, and subject to your execution and delivery to the Company of a
comprehensive agreement releasing of the Company and its officers, directors, employees, stockholders, subsidiaries, affiliates, representatives and other parties and containing such other and
additional terms as the Company deems satisfactory (the "Release"), which becomes effective after the
expiration of any applicable revocation period, the Company will pay you a separation payment (the "Separation Payment") equal to the sum of
(i) twelve (12) months of your then current annual base salary, (ii) your Annual Bonus (as defined below), and (iii) a prorated portion of your Annual Bonus (as defined
below) based upon the time elapsed between December 31 of the preceding year and your date of termination. In addition, notwithstanding the last sentence of Section 3 hereof, if your
date of termination occurs following the end of a fiscal year and prior to the date that you would have otherwise been entitled to be paid your annual bonus for such fiscal year, the Company will pay
you an amount equal to the annual bonus that you would have received had you remained employed by and in good standing with the Company through the date the annual bonus for such fiscal year is paid,
which amount shall be paid at the same time and manner that such payment would have been paid to you had you remained employed through such date. Solely for purposes of the first sentence hereof,
"Annual Bonus" shall mean the lesser of (1) 100% of your then current annual base salary and (2) the most recent annual bonus paid to you.
Payment of this Separation Payment and bonus payment will be contingent on your signing (without revocation) the Release and your continued compliance with the Proprietary Information and Inventions
Agreement and the restrictive covenants set forth in Section 9 below. This Separation Payment will be payable monthly on a pro rata basis over twelve (12) months with the first such
payment commencing upon the expiration of all applicable review and revocation periods applicable to the Release as statutorily required by law. 

        If
your employment is terminated by the Company "without cause," the Company will have no further obligation to you pursuant to this letter agreement other than the Accrued Obligations,
the acceleration of vesting provided in Section 4 above and the obligations of the Company pursuant to this Section 7(b). 

3

 

        If
your employment is terminated by the Company "with cause" as defined below, the Company will have no further obligation to you under the terms of this letter agreement, other than the
Accrued Obligations. 

        Notwithstanding
the termination of your employment by the Company "with cause" or "without cause," or by you for "good reason", you will continue to be obligated to comply with the terms
of the Proprietary Information and Inventions Agreement and the restrictive covenants set forth in Section 9 below. 

        You
have the right to decline to receive a portion of the benefits set forth under Sections 4 and 7 in the event that you determine that the provision of such benefits to you would
result in a "parachute payment" as such term is defined in Section 280G(b)(2) of the Internal Revenue Code of 1986, as amended from time to time. 

        c.    Termination by Death or Disability.    If your employment is
terminated as a result of your death or Disability, the Company will be obligated to pay the Accrued Obligations to you, your estate or beneficiaries (as the case may be). In the event of a
termination of your employment due to death or Disability, you or your estate or beneficiaries, as the case may be, will be entitled to the accelerated vesting of your equity awards as set forth in
Section 4(d) above. The provisions of this Section 7(c) will not affect or change the rights or benefits to which you are otherwise entitled under the Company's employee benefit plans or
otherwise. 

        d.    Definitions.    

        For
purposes of this letter agreement, the following definitions will be in effect: 

        "good reason" means: 

	(i)
	a
reduction in your base salary without your prior written consent;

	(ii)
	a
material reduction in your position, duties or responsibilities, without your prior written consent, unless such reduction is effected at the request of Mark R.
Goldston;

	(iii)
	a
change in your place of employment which is not within a 50-mile radius of the following address, without your prior written consent: 21301 Burbank
Boulevard, Woodland Hills, CA 91367;

	(iv)
	any
material un-waived breach by the Company of the terms of this letter; or

	(v)
	provided
however, that with respect to any of (i)—(iv) above, you shall provide written notice to the Company of the existence of the good reason
condition within ninety (90) days of its initial existence and the Company shall have thirty (30) days to cure such condition. 

        "with cause" means your commission of any one or more of the following acts: 

	(i)
	willfully
damaging of the property, business, business relationships, reputation or goodwill of the Company or its subsidiaries;

	(ii)
	commission
of a felony or a misdemeanor involving moral turpitude;

	(iii)
	theft,
dishonesty, fraud or embezzlement;

	(iv)
	willfully
violating any rules or regulations of any governmental or regulatory body that is or is reasonably expected to be injurious to the Company or its
subsidiaries;

	(v)
	the
use of alcohol, narcotics or other controlled substances to the extent that it prevents you from efficiently performing services for the Company or its subsidiaries;

	(vi)
	willfully
injuring any other employee of the Company or its subsidiaries;

	(vii)
	willfully
injuring any person in the course of performance of services for the Company or its subsidiaries; 

4

 

	(viii)
	disclosing
to a competitor or other unauthorized persons confidential or proprietary information or secrets of the Company or its subsidiaries;

	(ix)
	solicitation
of business on behalf of a competitor or a potential competitor of the Company or its subsidiaries;

	(x)
	harassment
of any other employee of the Company or its subsidiaries or the commission of any act which otherwise creates an offensive work environment for other
employees of the Company or its subsidiaries;

	(xi)
	failure
for any reason within five (5) days after receipt by you of written notice thereof from the Company, to correct, cease or otherwise alter any
insubordination, failure to comply with instructions, inattention to or neglect of the duties to be performed by you or other act or omission to act that in the opinion of the Company does or may
adversely affect the business or operations of the Company or its subsidiaries;

	(xii)
	breach
of any material term of this letter; or

	(xiii)
	any
other act or omission that is determined to constitute "cause" in the good faith discretion of the Board of Directors. 

        "without cause" means any reason not within the scope of the definition of the term "with cause." 

        (e)    Code Section 409A Deferral Period.    Notwithstanding
any provision to the contrary in this letter agreement, no payment or distribution under this letter which constitutes an item of deferred compensation under Section 409A of the Internal
Revenue Code (the "Code") and becomes payable by reason of your termination of employment with the Company will be made to you prior to the earlier of (i) the expiration of the six (6)-month
period measured from the date of your "separation from service" (as such term is defined in Treasury Regulations issued under Code Section 409A) or (ii) the date of your death, if you
are deemed at the time of such separation from service to be a "key employee" within the meaning of that term under Code Section 416(i) and such delayed commencement is otherwise
required in order to avoid a prohibited distribution under Code Section 409A(a)(2). Upon the expiration of the applicable Code Section 409A(a)(2) deferral period, all payments and
benefits deferred pursuant to this Section 7(e) (whether they would have otherwise been payable in a single sum or in installments in the absence of such deferral) shall be paid or reimbursed
to you in a lump sum, and any remaining payments due under this letter will be paid in accordance with the normal payment dates specified for them herein. 

8.    Withholding Taxes.    All forms of compensation payable pursuant to the terms this letter agreement,
whether payable in cash, shares of the Company's common stock or other property, are subject to reduction to reflect the applicable withholding and payroll taxes. 

9.    Restrictive Covenants.    Until one (1) year after the termination of your employment with the
Company for any reason, so long as you are receiving the Separation Payment, you will not, at any place in any county, city or other political subdivision of the United States in which the Company or
its subsidiaries is engaged in business or providing its services: 

        a.     directly
or indirectly design, develop, manufacture, market or sell any product or service which is in competition with the products or services of the Company or its
subsidiaries; or 

        b.     directly
or indirectly own any interest in, control, be employed by or associated with or render advisory, consulting or other services (including but not limited to
services in research) to any person or entity, or subsidiary, subdivision, division or joint venture of such entity in connection with the design, development, manufacture, marketing or sale of a
product or service which is in competition with the products or services of the Company or its subsidiaries; provided, however, that nothing in this 

5

 

letter
agreement will prohibit you from owning less than one percent (1%) of the equity interests of any publicly held entity. 

10.    Entire Agreement.    This letter agreement, together with the Proprietary Information and Inventions
Agreement between you and the Company, any Company handbooks and policies in effect from time to time and the applicable stock plans and any stock option agreements, restricted stock unit agreements
or other agreement evidencing the equity awards made to you from time to time during your period of employment (including, without limitation, the RSU Award), contains all of the terms of your
employment with the Company and supersedes any prior understandings or agreements, whether oral or written, between you and the Company including but not limited to that certain letter agreement dated
June 1, 2006 between you and the Company. If any provision of this letter agreement is held by an arbitrator or a court of competent jurisdiction to conflict with any federal, state or local
law, or to be otherwise invalid or unenforceable, such provision shall be construed in a manner so as to maximize its enforceability while giving the greatest effect as possible to the intent of the
parties. To the extent any provision cannot be construed to be enforceable, such provision will be deemed to be eliminated from this letter agreement and of no force or effect, and the remainder of
this letter agreement will otherwise remain in full force and effect and be construed as if such portion had not been included in this letter agreement. This letter agreement is not assignable by you.
This letter agreement may be assigned by the Company to its subsidiaries or to successors in interest to the Company or its lines of business. 

11.    Amendment and Governing Law.    This letter agreement may not be amended or modified except by an
express written agreement signed by you and the Chief Executive Officer of the Company. The terms of this letter agreement and the resolution of any disputes will be governed by California law, and
venue for any disputes will be in Los Angeles, California. 

12.    Term.    This letter agreement will expire on November 15, 2010, except Sections 6,
7(e), 8, 9, 10, 11 and 12 will survive such expiration. Following the expiration of this letter agreement, your employment with the Company will continue to be "at will". 

        We
look forward to continuing to work with you. Please indicate your agreement with the terms and provisions of this letter agreement by signing and dating the enclosed duplicate copy
and returning it to me by August 15, 2007. 

        If
you have any questions, please call the undersigned. 

	 	 	Very truly yours,
	 	 	 	 	 
	 	 	UNITED ONLINE, INC.
	 	 	 	 	 
	 	 	By:	 	/s/  MARK R. GOLDSTON      
 Mark R. Goldston
 Chairman, President and Chief
Executive Officer

I
have read the foregoing and accept the terms and provisions set forth in this letter agreement as of the date shown at the top of this letter
agreement:

	/s/  JEREMY E. HELFAND      
Jeremy E. Helfand
 	 	 

6

 
 
 

Exhibit A    
    
    [Proprietary Information and Inventions Agreement]    
    
    [to be attached]

7

QuickLinks

Exhibit 10.14

Exhibit A [Proprietary Information and Inventions Agreement] [to be attached]

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