Document:

Content Cooperation Agreement

 Exhibit 4.46 
 THIS CONTENT CO-OPERATION AGREEMENT (this Agreement), is made on October _2_, 2006 by and among: 
 (1) ELONGNET INFORMATION
TECHNOLOGY (BEIJING) CO., LTD, a limited liability company, duly organised and validly existing under the laws of the People’s Republic of China (the PRC), with its legal address at 10 Jiuxianqiao Road, Chaoyang District,
Beijing, the PRC (eLong WFOE) 
 (2) BEIJING ELONG INFORMATION TECHNOLOGY CO. LTD., a limited liability company, duly organised and
validly existing under the laws of the PRC, with its legal address at 2/F Tower C, Xingke Plaza, 10 Jiuxianqiao Road, Chaoyang District, Beijing, the PRC (eLong LicenceCo) 
 (eLong WFOE and eLong LicenceCo are referred to collectively as eLong); and 
 (3) FIVE STAR MATCHMAKING
INFORMATION TECHNOLOGY (BEIJING) CO., LTD., a wholly foreign-owned enterprise duly organised and validly existing under the laws of the PRC with its legal address at 3/F Tower B, 10 Jiuxianqiao Road, Chaoyang District, Beijing, the PRC
(Match). 
 WHEREAS 
 (A) Pursuant to the
terms of that certain Asset Purchase Agreement, dated as of September 12, 2006, Match has acquired certain assets relating to the eDodo Business from eLong. 
 (B) The parties wish to minimise any disruption to the subscribers of the eDodo Business and have agreed to enter into this Agreement in order to record the basis on which eLong will provide, or procure the provision of, certain services to
Match and Match will provide, or procure the provision of, certain content and associated assistance to eLong LicenceCo. 
 (C) eLong agrees to provide, or
procure the provision of, the eLong Services to Match and Match agrees to provide, or procure the provision of, the Match Content and associated assistance to eLong on the terms and conditions of this Agreement. 
 The parties agree as follows: 
 1. DEFINITION
AND INTERPRETATION 
 1.1 Unless the context otherwise requires or unless otherwise defined in this Agreement (including
Schedule 1 hereto), capitalised words and expressions used in this Agreement shall have the same meanings given to them in the Asset Purchase Agreement. 
 1.2 The schedules comprise schedules to this Agreement and form part of this Agreement. 
  

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 2. MATCH ASSISTANCE AND SUPPORT 
 2.1 In order to enable eLong LicenceCo to provide the eLong Services to Match, Match will provide, or procure the provision of the following support to eLong LicenceCo:

  

	(a)	Match will lease Business Assets to eLong LicenceCo; 

  

	(b)	Match will grant eLong LicenceCo a non-exclusive, non-transferable licence to make available to the public the Match Content strictly in accordance with the terms of this Agreement;
and 

  

	(c)	Match will provide certain technical support to eLong LicenceCo as may be agreed by the parties from time to time. 

 3. MATCH CONTENT 
 3.1 Match will
deliver the Match Content to eLong LicenceCo from time to time in the format in which it is provided or made available by Match. 
 4.
DOMAIN NAMES AND TRADE MARKS: 
 4.1 Until such time the Domain Names and the
Trade Marks are assigned to Match LicenceCo, eLong LicenceCo shall be the owner of the Domain Names and the Trade Marks and may only use the Domain Names and the Trade Marks for the purpose of providing eLong Services to Match pursuant to this
Agreement. 
 4.2 eLong LicenceCo shall be responsible for carrying out related formalities in connection with the relevant Domain Names registrar and paying
related fees for registered Domain Names on time, ensuring that the Domain Names can be lawfully used at all times. 
 5.
ELONG SERVICES, RIGHTS AND OBLIGATIONS 
 5.1 During the Service
Period, eLong will provide, or procure the provision to Match of all services reasonably required to enable Match to operate the Match Business as set out in Schedule 2 as well as all necessary technical and billing support (including as
described in Section 4.7) arising out of the provision of such services (eLong Services), provided however that eLong is not hereby prevented from operating such services for those of its businesses that do not compete with the
eDodo Business. 
 5.2 eLong shall provide, or procure the provision of eLong Services to the same standards of care and skill as they were provided to the
Business for the 12 months prior to the Closing. 
 5.3 eLong shall provide the eLong Services in a cost efficient manner. 
  

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 5.4 eLong shall use reasonable endeavours to support the Match in avoiding any material disruption to Match’s
business operations (including but not limited to the operation of the Domain Names, and the billing support functions), provided however that eLong shall not bear responsibility for ensuring the quality of such operations (except to the extent the
quality of such operations is adversely impacted by a material breach by eLong of its obligations to provide the eLong Services in accordance with the provisions of this Agreement, including without limitation Section 5.2). 
 5.5 In relation to the Match Content, eLong LicenceCo undertakes that: 
  

	(a)	it shall only make the Match Content available to the public: 

  

	 	(i)	through the Domain Names; 

  

	 	(ii)	through a new domain name or redirect mechanism agreed by the Parties; or 

  

	 	(iii)	as required when providing billing assistance; 

  

	(b)	it shall use the Match Content in the form stipulated by Match and shall observe any reasonable direction given by Match as to the use and display of the Match Content;

  

	(c)	if directed by Match in writing, it will ensure that, to the extent consistent with its existing legal and contractual obligations, it displays wording to the effect that the Match
Content is under licence from Match, the precise terms and placing of which shall be reasonably requested by Match; 

  

	(d)	it shall not alter in any way the Match Content except to the extent absolutely necessary for use in relation to the provision of the eLong Services and as permitted by Match;

  

	(e)	other than as specified in this Agreement, eLong LicenceCo shall not make any use of, or make available (in any media or format), or otherwise reproduce or in anyway exploit the
Match Content. 

 5.6 Each party acknowledges that nothing in this Agreement grants it any rights in the trade marks of another party, and
eLong Licence Co acknowledges that eLong LicenceCo is only entitled to own and use the Trade Marks in the course of making available to the public the Match Content as permitted under clause 5.5(a) until such time the trade marks are assigned
to Match LicenceCo, after which Match LicenceCo will, if necessary, grant eLong LicenceCo a licence to continue to use the Trade Marks to enable eLong LicenceCo to perform its obligations under this Agreement. 
  

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 Designated Contracts 
 5.7 In relation to the Designated Contracts, eLong LicenceCo will 
  

	(a)	use all reasonable endeavours: 

  

	 	(i)	not do, agree to do or omit to do anything which could result in eLong LicenceCo being in default of any of the Designated Contracts without prior consent of Match;

  

	 	(ii)	ensure that it promptly exercises any of its rights to renew each Designated Contract as and when such rights become exercisable; and 

  

	 	(iii)	procure that no material changes are made to the terms and conditions of any Designated Contract without the prior consent of Match; 

 provided however that it is agreed by the Parties that eLong is not hereby making any representation or warranty with respect to the continuing validity or renewability
of the Designated Contracts; and 
 (b) during the term of each Designated Contract, ensure that all necessary resources that are available to
eLong under relevant law and reasonable commercial considerations (including without limitation the exclusive service code “1949” (and “10661949” or any other replacement service code) and the Billing Codes listed on
Schedule 5 hereto (as such schedule may be updated from time to time to reflect new billing codes obtained for the Match Business), granted to eLong LicenceCo by a counterparty under a Designated Contract) and any benefits available to eLong
LicenceCo under the Designated Contracts are applied in relation to the distribution of the Match Content. 
 6. COOPERATION;
COVENANTS OF THE PARTIES 
 6.1 In connection with the provision of services hereunder, each
party shall 
  

	(a)	give the employees and professional advisers of the other reasonable access, on reasonable notice, to its facilities or premises to the extent required for the bona fide provision
of the services being provided hereunder, provided that such access does not interrupt its normal day-to-day operations; 

  

	(b)	promptly provide to the other party all information (including copies of documents and data) and assistance reasonably required to provide, or procure the provision of, the services
to be provided by such other party hereunder; 

  

	(c)	promptly provide to the other party all information (including copies of documents and data) and assistance reasonably required by such other party to receive, or procure the
receipt of, the services it is to provide such other party hereunder; and 

  

	(d)	ensure that those of its personnel whose expertise is necessary for the performance of the services it is providing hereunder are reasonably available for consultation in relation
to the provision of such services. 

  

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 6.2 Subject to access or use reasonably required for the provision of services hereunder, no party shall attempt to
obtain access to, use or interface with any computers, programs, data or communication systems used by the other party unless authorised by such other party. 
 7. ELONG SERVICE CHARGE AND MATCH FEES / TERM OF SERVICE 
 eLong Service Charge 
 7.1 During the Service Period, eLong LicenceCo
shall deliver to Match, an invoice or invoices on a monthly basis for the eLong Service Charges, at the rates provided for in this Section 6. 
 7.2
Payment of the eLong Service Charge shall be made within 30 days of eLong’s issuance of the invoice to Match, following which any unpaid amounts shall be subject to a daily late payment charge, assessed at the rate of eight percent
(8%) per annum, on the relevant unpaid amount. eLong shall have the right to temporarily suspend relevant services in the event that payment is not received within 30 days of it being due, except in the case of good faith disputes under
discussion between the parties. 
 7.3 During the first twelve (12) months following the Closing Date, the rates chargeable to Match shall be at the
rates stated in Schedule 2, plus an administrative fee of ten percent (10%). During months 13 to 18 following the Closing Date, the rates chargeable to Match shall be at eLong’s cost as stated in Schedule 2, plus an administrative fee of fifty
percent (50%). Upon not less than thirty (30) days advance notice to Match, the rates may be adjusted by eLong LicenseCo to reflect eLong’s increased costs in providing such services. 
 7.4 Any out-of-pocket third party costs incurred by eLong in providing the requested services to Match, including those costs arising from the R2G License Contract after
the Closing Date, shall be chargeable to Match at the rate of eLong’s cost. 
 Match Fees 
 7.5 In consideration for the support provided by Match to eLong LicenceCo pursuant to clause 2 and as a royalty for the licence provided thereunder, eLong
LicenceCo will pay Match an amount equal to actual revenues received by eLong Licenceco (including with respect to the Billing Codes) under the Designated Contracts (the Match Fees), subject to eLong’s right to deduct any eLong
Service Charges which are past due by Match and not being disputed in good faith by the parties. 
 7.6 Within one (1) day of receipt of a revenue
statement from a counterparty to a Designated Contract, eLong shall deliver to Match a copy of such statement. 
  

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 7.7 Within five (5) Business Days of receipt of payments from a counterparty pursuant to a Designated Contract,
eLong LicenceCo shall: 
  

	(a)	pay the Match Fees to Match; 

  

	(b)	upon request from Match, provide Match with a statement signed by an authorized representative of eLong LicenceCo that the amount of the Match Fees is no less than the amount
received from the counterparty. 

 7.8 Interest shall be payable on any Match Fee amounts that are not paid by the due date for payment.
Interest shall accrue and be calculated on a daily basis at the rate of eight per cent (8%) per annum, for the period from the due date for payment until the date of actual payment. Interest shall be payable on demand. 
 8. LIABILITY 
 8.1 Neither party shall be liable to the
other for any losses that are not reasonably foreseeable, or for any loss of profits, business, anticipated savings, goodwill or reputation, loss of or damage to data or for any indirect or consequential loss or damage of any kind whatsoever,
whether in contract, tort or otherwise, that arise under or in connection with this Agreement. 
 8.2 The liability of any party hereunder with respect to
this Agreement and any act or failure to act in connection herewith shall be limited to acts or omissions resulting from intentional breach of this Agreement or gross negligence, and, in any event, shall not exceed the fees previously paid to such
party under this Agreement, provided however that it is agreed that Match shall comply with all rules, laws and regulations applicable to eLong in its provision of the Match Content, and, subject to the limitations contained herein, Match shall
indemnify and hold eLong harmless from any claims, damages, costs, penalties or liabilities arising from or in connection with any Match failure to comply with such rules, laws and regulations. 
 9. INTELLECTUAL PROPERTY RIGHTS 
 Ownership 
 9.1 The Match Content shall remain vested in Match at all times and nothing in this Agreement will affect the ownership by either
party, or its licensors, of Intellectual Property Rights existing after Match WFOE has acquired ownership of all of the Assets at the Closing Date. 
 9.2
All Intellectual Property Rights created or developed by, or on behalf of, eLong LicenceCo in connection with the provision of the eLong Services (the Developed IPR) will vest in Match on creation, unless they are reserved for eLong
pursuant to the Asset Purchase Agreement or any other written agreement between the parties. 
 9.3 eLong LicenceCo assigns, by present assignment of future
rights, all Intellectual Property Rights in the Developed IPR to Match with full title guarantee, and will at its own cost perform (and procure the performance of) all further acts and things, and execute and deliver (and procure the execution and
delivery of) all further documents required by law or which Match reasonably requires to perfect its title in the Developed IPR. 
  

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 Acts of eLong LicenceCo 
 9.4 eLong LicenceCo recognises that Match is the owner of the Match Content and shall not at any time do or suffer to be done any act or thing which is likely to in any way prejudice such title. 
 9.5 eLong LicenceCo further agrees that: 
  

	(a)	it shall not make any representation or do any act which may be taken to indicate that it has any right, title or interest in or to the ownership or use of any of the Match Content
except under the terms of this Agreement and eLong LicenceCo further acknowledges that nothing contained in this Agreement shall give eLong LicenceCo any right, title or interest in or to the Match Content save as granted hereby.

  

	(b)	eLong LicenceCo shall on request give to Match or its authorised representative any information as to its use of the Match Content which Match may reasonably require.

 Infringement 
 9.6 eLong LicenceCo shall
promptly give written notice to Match of any of the following matters which may at any time come to its knowledge, giving full particulars of: 
  

	(a)	any infringement or suspect or threatened infringement of the Match Content; and 

  

	(b)	any other form of attack, charge or claim to which the Match Content may be subject; 

 provided always that eLong LicenceCo shall not make any admissions in respect of such matters other than to Match and provided further that eLong LicenceCo shall in every case furnish Match with all information in its
possession in relation to the possible infringement which may be reasonably required by Match. 
 9.7 Match shall have the right to assume the conduct of all
actions and proceedings (whether in its own name or that of eLong LicenceCo) relating to the Match Content and shall bear the costs and expenses of any such actions and proceedings. Any costs or damages received in connection with any such actions
or proceedings shall be for the account of Match. 
  

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 10. SERVICE PERIOD 
 10.1 The service period (the “Service Period”) for the obligations of the parties under this Agreement will commence on Closing Date and unless terminated earlier pursuant to
clause 15: 
  

	(a)	in relation to Match’s obligations under clause 2 and clause 2.1(c) (and eLong’s corresponding obligation to pay the Match Fees), and eLong’s
obligations under Section 4.7(b), will continue until a date notified by Match to eLong LicenceCo in writing; 

  

	(b)	in relation to the eLong Services (other than those identified in Section 4.7(b)), will continue for a period of eighteen (18) months from Closing Date unless extended by
Match pursuant to clause 10.2, following which point the Services and the rights and obligations of the Parties hereunder shall terminate. Match shall make payment on a pro-rata basis for any Services received from eLong up to the termination
date. 

 10.2 Upon written request for an extension of a Service Period from Match, and upon written agreement from eLong, eLong LicenceCo will
extend the Service Period for the provision of the eLong Services (on a service-by-service basis, or for all such eLong Services, at Match’s election) on the same terms and conditions set out in this Agreement. 
 11. GOVERNING LAW 
 Applicable
Law 
 11.1 This Agreement will be performed in accordance with its terms. The execution, effectiveness, interpretation, performance and dispute
settlement of this Agreement will be governed by the published and publicly available laws of the PRC. 
 12. CONFIDENTIALITY

 Confidential Information 
 12.1 Subject to
clauses 12.3 and 12.4, eLong agrees: 
  

	(a)	to maintain the secrecy and confidentiality of, and not disclose to any third party or person, any proprietary, secret or confidential data and information relating to Match or its
business operations, or disclosed to eLong by Match at any time during or for the purpose of negotiation of this Agreement or the establishment or operation of Match (the Confidential Information); 

  

	(b)	not to use any Confidential Information for their own purposes or for any purpose other than the implementation of Match ‘s business. 

  

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 12.2 eLong agrees to abide by these obligations of confidentiality for a period of five (5) years from the date on
which the Confidential Information was provided. The confidentiality obligations of eLong will not be released due to loss of effect, termination or expiration of this Agreement. 
 Exceptions 
 12.3 The following Confidential Information may be disclosed without consent of Match: 
  

	(a)	any materials and information in the public domain not due to disclosure or divulgence by eLong in violation of this Agreement or other confidentiality obligations;

  

	(b)	any materials and information legally obtained by eLong from a third party which has the right to disclose such materials and information; and 

  

	(c)	any materials and information which must be disclosed in accordance with the mandatory provision of the applicable law, stock exchange rules, accounting requirements, or the order
or instruction of the court or the government, or in connection with litigation. 

 12.4 In case of necessity, eLong may disclose the
Confidential Information to relevant governmental officials in order to obtain governmental authorisations and also to lawyers, accountants and consultants hired by Match. All the Confidential Information disclosed in writing under this clause
12.4 will be marked as “Confidential” in English and Chinese and it should be required as far as possible that the governmental officials, persons and units outside of Match as mentioned above abide by the confidentiality obligations
stipulated by the Contract under reasonable circumstances. 
 13. FORCE MAJEURE 
 General 
 13.1 Should any of the parties be prevented from performing
its obligations under this Agreement by force majeure, such as earthquake, typhoon, flood, or other acts of nature, fire, explosion, acts of government authority or military authority, upheaval, riots, war or other unforeseen and unavoidable major
eruptive events beyond the prevented party’s reasonable control (an Event of Force Majeure), the prevented party (Prevented Party) will notify the other party without delay, and within fifteen (15) days
thereafter provide detailed information concerning such events and documents evidencing such events, explaining the reasons for its inability to perform, or for its delay in the performance of, all or part of this Agreement. 
  

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 Excuse and Notification 
 13.2 If an Event of Force Majeure occurs, none of the parties will be responsible for any damage, increased costs or loss which the other parties may sustain by reason of such a failure or delay of performance, and such failure or delay
will not be deemed a breach of this Agreement. The party claiming Force Majeure will take appropriate means to minimise or remove the effects of Force Majeure and, within the shortest possible time, attempt to resume performance of the obligations
delayed or prevented by the Event of Force Majeure. 
 Extended Force Majeure 
 13.3 Should an Event of Force Majeure or the effects of an Event of Force Majeure prevent one or any of the parties from performing part or all of its or their obligations for a period of one hundred and eighty
(180) days or more, then the parties will, through consultations, decide whether to terminate this Agreement or to exempt the implementation of part of the obligations of the Prevented Party under this Agreement or whether to delay the
performance of this Agreement according to the degree of the effects of the Event of Force Majeure on the performance of this Agreement. 
 14.
SETTLEMENT OF DISPUTES 
 14.1 The parties will strive to settle any dispute, controversy or claim arising
from the interpretation or performance, or in connection with, this Agreement (Dispute) in accordance with the dispute resolution mechanism set out in the Asset Purchase Agreement. 
 Continued Performance 
 14.2 During the period when a Dispute is being
resolved, the parties will in all other respects continue their implementation of this Agreement. 
 15. TERMINATION 
 Termination by the parties 
 15.1 This Agreement shall terminate, and
(subject to clause 16) the obligations of the parties hereunder shall cease, on the date on which the provision of all services to be provided by the parties hereunder has been terminated or cancelled in accordance with the provisions of this
clause 15 or in the case of the eLong Services has expired as contemplated under clause 10.1(b). 
 15.2 Match may terminate: 
  

	(a)	its obligations under clause 2 and clause 2.1(c) (including the licence of the Match Content granted thereunder) at any time with fifteen (15) days’ advance
written notice to eLong LicenceCo; 

  

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	(b)	the eLong Services on a service-by-service basis with thirty (30) days’ advance written notice to eLong. 

  

	(c)	its obligations under clause 2 and clause 2.1(c) (including the licence of the Match Content granted thereunder) or any of the eLong Services by written notice to
eLong if eLong commits a material breach of a provision of this Agreement and fails to remedy that breach within ten (10) days of notice giving full particulars of the breach and requiring it to be remedied. 

 15.3 eLong LicenceCo may terminate all or part of the eLong Services by written notice to Match if Match or Match LicenseCo commits a material breach of a provision of
this Agreement relevant to those eLong Services or a breach of any applicable laws, regulations which can indirectly and adversely affect eLong LicenseCo and fails to take commercially reasonable steps to remedy that breach within 90 days of receipt
of a written notice giving full particulars of the breach and requiring it to be remedied. 
 16. CONSEQUENCES OF
TERMINATION 
 16.1 On termination of this Agreement for any reason: 
  

	(a)	except as provided in clause 16.2, and subject to any rights or obligations which have accrued prior to termination, neither party will have any further obligation to the
other party in respect of the part or parts of this Agreement which have been terminated; 

  

	(b)	each party will return or deliver to the other party all records and documents and will expunge all data from any computer system, word processor or other device in the possession
or under control of that party or any of its Affiliates which relate to or contain the confidential information of the other party, or, at the other party’s direction, destroy it and certify that the destruction has taken place;

  

	(c)	eLong LicencoCo’s rights to use the Match Content will cease immediately and eLong LicenceCo will promptly discontinue all use of the Match Content; 

 

	(d)	unless already assigned to Match LicenceCo, eLong LicenceCo’s rights to own or use the Trade Marks and Domain Names will cease immediately and eLong LicenceCo will promptly
discontinue all use of the Trade Marks and the Domain Names; 

  

	(e)	eLong LicenceCo shall promptly pay all amounts accrued for Match Fees that have not already been paid; and 

  

	(f)	Match shall promptly pay all amounts accrued for the relevant eLong Charges and other work performed before termination that have not already been paid. 

 16.2 The following clauses will survive termination of this Agreement: clauses 8 (Liability), 8.2 (Intellectual Property Rights), 11 (Governing
Law), 12 (Confidentiality), 14 (Settlement of Disputes), 16 (Consequences of Termination), 17 (Data Protection) and 19 (Miscellaneous). 
  

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 17. DATA PROTECTION 
 Personal Data 
 17.1 For the purposes of this clause, Personal Data means data that relates to an individual who can
be identified: 
  

	(a)	from that data, or 

  

	(b)	from that data and other information which is in the possession of, or is likely to come into the possession of, eLong. 

 17.2 Subject to any mandatory disclosure or other relevant requirements under applicable laws and regulations, eLong shall: 
  

	(a)	only act on instructions from Match regarding the processing of Personal Data pursuant to this Agreement and ensure that appropriate technical and organisational measures shall be
taken against unauthorised or unlawful processing of the Personal Data and against accidental loss or destruction of, or damage to, the Personal Data; 

  

	(b)	from time to time comply with any reasonable request made by Match to ensure compliance with the measures mentioned in clause 17.2(a); 

  

	(c)	take the measures mentioned in clauses 17.2(a) and 17.2(b), having regard to the state of the technological development and the cost of implementing the measures, so
as to ensure a level of security appropriate to: 

  

	 	(i)	the harm that may result from breach of such measures; and 

  

	 	(ii)	the nature of the Personal Data to be protected; and 

  

	(d)	take reasonable steps to ensure the reliability of any of its employees or sub-contractors (which are not under any secondment arrangement with Match or contracted by Match) who
have access to the Personal Data provided by Match. 

 18. THIRD PARTY CONSENTS 

18.1 eLong LicenceCo will, at its own cost, use commercially reasonable efforts to obtain all consents and licences from third parties required for the provision of
the eLong Services prior to the Closing Date, following which date Match shall assume responsibility for obtaining and maintaining such consents and licenses. 
  

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 18.2 Following the Closing, eLong will provide relevant support and cooperation to Match in its efforts to obtain the
relevant consents and approvals. 
 19. MISCELLANEOUS 
 Entire Agreement 
 This Agreement, the Asset Purchase Agreement and the Escrow Agreement set out the entire agreement
and understanding between the parties in respect of the subject matter of this Agreement and supersedes any previous arrangements or agreements between the parties. It is agreed that: 
  

	(a)	no party has entered into this Agreement in reliance upon any representation, warranty or undertaking of the other party which is not expressly set out in this Agreement, the Asset
Purchase Agreement and the Escrow Agreement; and 

  

	(b)	no party will have any remedy in respect of misrepresentation or untrue statement made by the other party or for any breach of warranty which is not contained in this Agreement, the
Asset Purchase Agreement and the Escrow Agreement. 

 Schedules to this Agreement 
 19.2 Schedules to this Agreement include: 
 Schedule 1: Definitions and
Interpretation 
 Schedule 2: eLong Services and eLong Service Charges 
 Schedule 3: Business Assets 
 Schedule 4: List of Designated Contracts 
 Schedule 5: Billing Codes 
 Language 
 19.3 Unless the parties otherwise agree, this Agreement will be written in an English version in three (3) originals. 
 Amendment 
 19.4 Any amendment of this Agreement will come into force only after a written agreement is signed by both of the parties.

  

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 Counterparts 
 19.5
This Agreement may be executed in any number of separate counterparts, each of which is an original but all of which taken together shall constitute one and the same instrument. 
 Severability 
 19.6 If any provision of this Agreement is held to be invalid or unenforceable, then such provision
will (so far as it is invalid or unenforceable) be given no effect and will be deemed not to be included in this Agreement but without invalidating any of the remaining provisions of this Agreement. The parties will then use all reasonable
endeavours to replace the invalid or unenforceable provisions by a valid and enforceable substitute provision the effect of which is as close as possible to the intended effect of the invalid or unenforceable provision. 
 Waiver 
 19.7 A party’s failure to exercise any right, power or
privilege under this Agreement will not operate as a waiver of it, and any single or partial exercise of any right, power or privilege will not preclude exercise of any other right, power or privilege. 
 Notices 
 19.8 Any notice or other communication to be given by a
party to the other parties under, or in connection with, this Agreement will be in writing and signed by or on behalf of the party giving it. It will be delivered by sending it by fax to the number set out in clause 19.9, or delivering it by
hand, or sending it by express courier service, to the address set out in clause 19.9 and in each case marked for the attention of the relevant party in accordance with clause 19.9 (or as otherwise notified from time to time in
accordance with this clause 19.8). Any notice so served by hand, fax or post will be deemed to have been duly given: 
  

	(a)	in the case of delivery by hand, when delivered; 

  

	(b)	in the case of fax, at the time of the completion of the transmission; 

  

	(c)	in the case of express courier service at 10 a.m. on the third Business Day following the date of posting 

 provided that in each case where delivery by hand or by fax occurs after 6pm on a Business Day or on a day which is not a Business Day, service will be deemed to occur
at 10 a.m. on the next following Business Day. 
  

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 Address 
 19.9 The
addresses and fax numbers of the parties for the purpose of clause 19.8 are as follows: 
  

					
	eLong WFOE:	  	eLongNet Information Technology (Beijing) Co, Ltd
		  	10 Jiuxianqiao Road,
		  	Chaoyang District, Beijing, the PRC
		  	Attention:	  	General Counsel
		  	Fax:	  	(86-10) 6436 6019
		
	eLong LicenceCo:	  	Beijing eLong Information Technology Co, Ltd
		  	2/F Tower C, Xingke Plaza, 10 Jiuxianqiao Road,
		  	Chaoyang District, Beijing, the PRC
		  	Attention:	  	General Counsel
		  	Fax:	  	(86-10) 6436 6019
		
	Match:	  	Five Star Matchmaking Information Technology (Beijing) Co., Ltd.
		  	Room 301, Level 3, Tower C, Xingke Mansion
		  	10 Jiuxianqiao Zhonglu
		  	Chaoyang District
		  	Beijing 100016
		  	People’s Republic of China
		  	Attention: Ying Wang
		
		  	With a copy to:
		
		  	Match.com
		  	8300 Douglas Avenue
		  	Dallas, Texas 75225 USA
		  	Attention: General Counsel
		  	Fax: 214 576 9467
		
		  	and a copy to:
		
		  	IAC/InterActiveCorp
		  	152 West 57th Street
		  	New York, New York 10019 USA
		  	Attention: General Counsel
		  	Fax: 212-632-9642

 Assignment 
 19.10 Except as provided in this clause 19.10 or unless eLong LicenceCo and Match specifically agree in writing, no person shall assign, transfer, charge or otherwise deal with all or any of its rights under this Agreement nor grant,
declare, create or dispose of any right or interest in it. 
  

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 Costs and taxes 
 19.11 Each of the parties shall pay its own expenses incurred in connection with the negotiation, preparation and implementation of this Agreement. 
 19.12 Each party shall bear its own taxes arising as a result or in consequence of this Agreement or of its implementation as required by PRC law. 
 Public Communications 
 19.13 Neither eLong nor Match will make any declarations, announcements, or disclosures to the public with respect to
this Agreement, the relationship between the parties or the business of Match without first obtaining the written consent of the other party. 
 [signature page follows] 
  

 Page 16 

 AS WITNESS, this Agreement has been signed by the duly authorised representatives on behalf of the parties on the
day and year first above written. 
  

									
	 BEIJING ELONG INFORMATION
 TECHNOLOGY CO. LTD
	 		 	 ELONGNET INFORMATION
 TECHNOLOGY
(BEIJING) CO, LTD

					
	By:	 	 /s/: Justin Yue Tang (Company Seal)
	 		 	By:	 	 /s/: Justin Yue Tang (Company Seal)

	Name:	 	Justin Yue Tang	 		 	Name:	 	Justin Yue Tang
	Title:	 	Legal Representative	 		 	Title:	 	Legal Representative
				
	 FIVE STAR MATCHMAKING
 INFORMATION
TECHNOLOGY
 (BEIJING) CO., LTD.
	 		 		 	
					
	By:	 	 /s/: James P. Safka (Company Seal)
	 		 		 	
	Name:	 	James P. Safka	 		 		 	
	Title:	 	Legal Representative	 		 		 	

 Signature Page to Content Co-operation Agreement 

 OCTOBER _2_, 2006 
 CONTENT CO-OPERATION AGREEMENT 
 between 
 ELONGNET INFORMATION TECHNOLOGY (BEIJING) CO, LTD 
 BEIJING ELONG INFORMATION TECHNOLOGY CO. LTD 
 and 
 FIVE STAR MATCHMAKING INFORMATION TECHNOLOGY (BEIJING) CO., LTD. 

 CONTENTS 
  

					
	 CLAUSE
	  	PAGE
	1.	  	DEFINITION AND INTERPRETATION	  	1
			
	2.	  	MATCH ASSISTANCE AND SUPPORT	  	2
			
	3.	  	MATCH CONTENT	  	2
			
	4.	  	DOMAIN NAMES AND TRADE MARKS:	  	2
			
	5.	  	ELONG SERVICES, RIGHTS AND OBLIGATIONS	  	2
			
	6.	  	COOPERATION; COVENANTS OF THE PARTIES	  	4
			
	7.	  	ELONG SERVICE CHARGE AND MATCH FEES / TERM OF SERVICE	  	5
			
	8.	  	LIABILITY	  	6
			
	9.	  	INTELLECTUAL PROPERTY RIGHTS	  	6
			
	10.	  	SERVICE PERIOD	  	8
			
	11.	  	GOVERNING LAW	  	8
			
	12.	  	CONFIDENTIALITY	  	8
			
	13.	  	FORCE MAJEURE	  	9
			
	14.	  	SETTLEMENT OF DISPUTES	  	10
			
	15.	  	TERMINATION	  	10
			
	16.	  	CONSEQUENCES OF TERMINATION	  	11
			
	17.	  	DATA PROTECTION	  	12
			
	18.	  	THIRD PARTY CONSENTS	  	12
			
	19.	  	MISCELLANEOUS	  	13
	
	SCHEDULE 1: DEFINITIONS AND INTERPRETATION
	SCHEDULE 2: SCHEDULE OF ELONG SERVICES OFFERED TO MATCH /EDODO	  	
	SCHEDULE 3: BUSINESS ASSETS
	SCHEDULE 4: LIST OF DESIGNATED CONTRACTS
	SCHEDULE 5: BILLING CODES OF EDODOEXHIBIT 10.10

  
  
 EXHIBIT 10.10 
  
  
  
  

 EMPLOYMENT AGREEMENT 
 This Agreement is made effective as of the 1st day of January, 2006, by and among United Bank (the “Bank”), a federally chartered stock savings bank, with its principal administrative office at 95 Elm
Street, West Springfield, Massachusetts 01089, United Financial Bancorp, Inc. (the “Company”), a federal mid-tier stock holding company, with its principal administrative office at 95 Elm Street, West Springfield, Massachusetts 01089 and
Richard B. Collins (“Executive”). 
 WHEREAS, Executive is currently employed as the President and Chief Executive Officer
of the Bank and will be employed as the President and Chief Executive Officer of the Company; and 
 WHEREAS, the Bank has converted
from the mutual to the stock form of organization and has become a wholly-owned subsidiary of the Company, in connection with the Bank’s mutual holding company reorganization; and 
 WHEREAS, the Bank desires to assure itself of the continued services of Executive pursuant to the terms of this Agreement. 
 NOW, THEREFORE, in consideration of the mutual covenants herein contained, and upon the other terms and conditions hereinafter provided, the
parties hereby agree as follows: 
 1. POSITION AND RESPONSIBILITIES 
 During the period of his employment hereunder, Executive agrees to serve as President and Chief Executive Officer of the Bank and President and Chief Executive Officer of the Company. During said period, Executive
also agrees to serve, if elected, as an officer and director of any subsidiary or affiliate of the Bank or the Company. 
 2. TERMS AND DUTIES

 (a) The term of this Agreement and the period of Executive’s employment hereunder shall begin as of the date first above written
and shall continue for thirty-six (36) full calendar months thereafter. Commencing May 1, 2006, and continuing on the first day of May of each year thereafter (the “Anniversary Date”), this Agreement shall renew for an additional year such
that the remaining term shall be three (3) years, unless written notice of non-renewal (“Non-Renewal Notice”) is provided to Executive at least thirty (30) days and not more than sixty (60) days prior to any such Anniversary Date that this
Agreement shall terminate at the end of thirty-six (36) months following such Anniversary Date. Prior to each notice period for non-renewal, the disinterested members of the Board of Directors of the Bank (the “Board”) will conduct a
comprehensive performance evaluation and review of Executive for purposes of determining whether to extend the Agreement, and the results thereof shall be included in the minutes of the Board’s meeting. 

 (b) During the period of his employment hereunder, except for periods of absence occasioned by illness,
reasonable vacation periods, and reasonable leaves of absence, Executive shall faithfully perform his duties hereunder including activities and services related to the organization, operation and management of the Bank. 
 3. COMPENSATION AND REIMBURSEMENT 
 (a) The
compensation specified under this Agreement shall constitute the salary and benefits paid for the duties described in Section 2(b). The Bank shall pay Executive as compensation a salary of not less than $340,000.00 per year (“Base
Salary”). Such Base Salary shall be payable in accordance with the customary payroll practices of the Bank. During the period of this Agreement, Executive’s Base Salary shall be reviewed at least annually; the first such review will be
made no later than March 31 of each year during the term of this Agreement and shall be effective from the first day of said month through the end of the next succeeding February. Such review shall be conducted by a Committee designated by the
Board, and the Board may increase, but not decrease, Executive’s Base Salary (any increase in Base Salary shall become the “Base Salary” for purposes of this Agreement). In addition to the Base Salary provided in this Section 3(a),
the Bank shall provide Executive at no cost to Executive with all such other benefits as are provided uniformly to permanent full-time employees of the Bank. 
 (b) The Bank will provide Executive with employee benefit plans, arrangements and perquisites substantially equivalent to those in which Executive was participating or otherwise deriving benefit from immediately prior
to the beginning of the term of this Agreement, and the Bank will not, without Executive’s prior written consent, make any changes in such plans, arrangements or perquisites which would adversely affect Executive’s rights or benefits
thereunder. Without limiting the generality of the foregoing provisions of this Section 3(b), Executive will be entitled to participate in or receive benefits under any employee benefit plans including but not limited to, retirement plans,
supplemental retirement plans, pension plans, profit-sharing plans, health-and-accident plans, medical coverage or any other employee benefit plan or arrangement made available by the Bank in the future to its senior executives and key management
employees, subject to and on a basis consistent with the terms, conditions and overall administration of such plans and arrangements. Executive will be entitled to incentive compensation and bonuses as provided in any plan of the Bank in which
Executive is eligible to participate (and he shall be entitled to a pro rata distribution under any incentive compensation or bonus plan as to any year in which a termination of employment occurs, other than Termination for Cause). Nothing paid to
Executive under any such plan or arrangement will be deemed to be in lieu of other compensation to which Executive is entitled under this Agreement. 
 (c) In addition to the Base Salary provided for by Paragraph (a) of this Section 3, the Bank shall pay or reimburse Executive for all reasonable travel and other reasonable expenses incurred by Executive in performing
his obligations under this Agreement and may provide such additional compensation in such form and such amounts as the Board may from time to time determine. 
  

 2 

 4. OUTSIDE ACTIVITIES 
 Executive may serve as a member of the board of directors of business, community and charitable organizations subject to the approval of the Board,
provided that in each case such service shall not materially interfere with the performance of his duties under this Agreement or present any conflict of interest. Such service to and participation in outside organizations shall be presumed for
these purposes to be for the benefit of the Bank, and the Bank shall reimburse Executive his reasonable expenses associated therewith. 
 5. WORKING
FACILITIES AND EXPENSES 
 Executive’s principal place of employment shall be at the Bank’s principal executive offices. The
Bank shall provide Executive, at his principal place of employment, with a private office, stenographic services and other support services and facilities suitable to his position with the Bank and necessary or appropriate in connection with the
performance of his duties under this Agreement. The Bank shall provide Executive with an automobile suitable to the position of President and Chief Executive Officer of the Bank, and such automobile may be used by Executive in carrying out his
duties under this Agreement and for his personal use such as commuting between his residence and his principal place of employment. The Bank shall reimburse Executive for the cost of maintenance, use and servicing of such automobile. The Bank shall
reimburse Executive for his ordinary and necessary business expenses incurred in connection with the performance of his duties under this Agreement, including, without limitation, fees for memberships in such clubs and organizations that Executive
and the Board mutually agree are necessary and appropriate to further the business of the Bank, and travel and reasonable entertainment expenses. Reimbursement of such expenses shall be made upon presentation to the Bank of an itemized account of
the expenses in such form as the Bank may reasonably require. 
 6. PAYMENTS TO EXECUTIVE UPON AN EVENT OF TERMINATION 
 (a) The provisions of this Section 6 shall apply upon the occurrence of an Event of Termination (as herein defined) during Executive’s term of
employment under this Agreement. As used in this Agreement, an “Event of Termination” shall mean and include any one or more of the following: 
 (i) the termination by the Bank or the Company of Executive’s full-time employment hereunder for any reason other than (A) Disability or Retirement, as defined in Section 7 below, or (B) Termination for Cause as
defined in Section 8 hereof; or 
 (ii) Executive’s resignation from the Bank’s employ, upon any 
  

	 	(A)	failure to elect or reelect or to appoint or reappoint Executive as President and Chief Executive Officer, 

  

	 	(B)	material change in Executive’s function, duties, or responsibilities, which change would cause Executive’s position to become one of lesser responsibility, importance, or
scope from the position and attributes thereof described in Section 1, above, 

  

 3 

	 	(C)	liquidation or dissolution of the Bank or Company other than liquidations or dissolutions that are caused by reorganizations that do not affect the status of Executive,

  

	 	(D)	reduction in Executive’s annual compensation or benefits or relocation of Executive’s principal place of employment by more than 25 miles from its location as of the date
of this Agreement; or 

  

	 	(E)	material breach of this Agreement by the Bank. 

 Upon the occurrence of
any event described in clauses (ii) (A), (B), (C), (D) or (E), above, Executive shall have the right to elect to terminate his employment under this Agreement by resignation upon sixty (60) days prior written notice given within a reasonable period
of time not to exceed four calendar months after the initial event giving rise to said right to elect. Notwithstanding the preceding sentence, in the event of a continuing breach of this Agreement by the Bank, Executive, after giving due notice
within the prescribed time frame of an initial event specified above, shall not waive any of his rights solely under this Agreement and this Section 6 by virtue of the fact that Executive has submitted his resignation but has remained in the
employment of the Bank and is engaged in good faith discussions to resolve any occurrence of an event described in clauses (A), (B), (C), (D) or (E) above. 
 (iii) (a) Executive’s involuntary termination by the Bank or the Company on the effective date of, or at any time following, a Change in Control, or (B) Executive’s resignation from employment with the Bank
or the Company following a Change in Control as a result of the Bank’s or the Company’s (or any successor thereto) failure to renew or extend this Agreement, or (C) Executive’s resignation from employment with the Bank or the Company
(or any successor thereto) following a Change in Control as a result of any event described in Section 6(a)(ii)(A), (B), (C), (D) or (E) above. For these purposes, a Change in Control of the Bank or the Company shall mean a change in control of a
nature that: (i) would be required to be reported in response to Item 5.01 of the current report on Form 8-K, as in effect on the date hereof, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 (the “Exchange Act”); or
(ii) results in a Change in Control of the Bank or the Company within the meaning of the Home Owners’ Loan Act, as amended, and applicable rules and regulations promulgated thereunder (collectively, the “HOLA”) as in effect at the
time of the Change in Control; or (iii) without limitation such a Change in Control shall be deemed to have occurred at such time as (a) any “person” (as the term is used in Sections 13(d) and 14(d) of the Exchange Act) is or becomes the
“beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the Company representing 25% or more of the combined voting power of Company’s outstanding securities, except for any
securities purchased by the Bank’s employee stock ownership plan or trust; or (b) individuals who constitute the Board on the date hereof (the “Incumbent Board”) cease for any reason to constitute at least a majority thereof,
provided that any person becoming a director subsequent to the date hereof whose election was approved by a vote of at least three-quarters of the directors comprising the Incumbent Board, or whose nomination for election by the
Company’s stockholders was approved by the same Nominating Committee serving under an Incumbent Board, shall be, for purposes of this clause (b), considered as though he were a member of the Incumbent Board; or (c) a plan of reorganization,

  

 4 

 merger, consolidation, sale of all or substantially all the assets of the Bank or the Company or
similar transaction in which the Bank or Company is not the surviving institution occurs or is effected; or (d) a proxy statement soliciting proxies from stockholders of the Company, by someone other than the current management of the Company is
distributed, seeking stockholder approval of a plan of reorganization, merger or consolidation of the Company or similar transaction with one or more corporations as a result of which the outstanding shares of the class of securities then subject to
the plan are exchanged for or converted into cash or property or securities not issued by the Company; or (e) a tender offer is made for 25% or more of the voting securities of the Company and the shareholders owning beneficially or of record 25% or
more of the outstanding securities of the Company have tendered or offered to sell their shares pursuant to such tender offer and such tendered shares have been accepted by the tender offeror. Notwithstanding anything in this subsection to the
contrary, a Change in Control shall not be deemed to have occurred upon the conversion of the Company’s mutual holding company parent to stock form, or in connection with any reorganization used to effect such a conversion. 
 (b) Upon the occurrence of an Event of Termination, as defined in Section 6(a)(i), (ii) or (iii), on the Date of Termination, as defined in Section 9(b),
the Bank shall pay Executive, or, in the event of his subsequent death, his beneficiary or beneficiaries, or his estate, as the case may be, as severance pay or liquidated damages, or both, a sum equal to three (3) times the sum of (i) Base Salary
and (ii) the highest rate of bonus awarded to Executive during the prior three years. Upon the occurrence of an Event of Termination followed by Executive’s termination of employment hereunder, the payments required by this Section 6(b) shall
be made in a lump sum within thirty (30) days (or if Section 409A of the Internal Revenue Code (“Code”) applies, on the first day of the seventh month following Executive’s termination of employment). Such payment shall not be reduced
in the event Executive obtains other employment following termination of employment. 
 (c) Upon the occurrence of an Event of Termination,
the Bank will cause to be continued life, medical, dental and disability coverage substantially identical to the coverage maintained by the Bank for Executive prior to his termination, provided, however, such medical coverage shall cease upon the
earlier of (i) thirty-six (36) months from the Date of Termination or (ii) the date Executive becomes eligible for Medicare coverage, provided further, that if Executive is covered by family coverage or coverage for self and a spouse, then the
Executive’s family or spouse shall continue to be covered for the remainder of the thirty-six month period or, in the case of the spouse, until the spouse becomes eligible for Medicare coverage or obtains healthcare coverage elsewhere,
whichever period is less. 
 (d) Within thirty (30) days of Executive’s termination of employment in connection with an Event of
Termination (or if Code Section 409A applies, on the first day of the seventh month following Executive’s termination of employment), a lump sum payment in an amount equal to the present value of the Bank’s contributions that would have
been made on his behalf under each of the Bank’s 401(k) Plan and employee stock ownership plan (and any other defined contribution plan maintained by the Bank in which Executive participates) if he had continued working for the Bank for a
thirty-six (36) month period following his termination earning the Base Salary that would have been achieved during the remaining unexpired term of this Agreement (assuming, if a Change in Control has occurred, that the annual Base Salary increases

  

 5 

 under Section 3(a) would apply and, additionally, that such payment would continue for the remaining unexpired
term of this Agreement) and making the maximum amount of employee contributions permitted, if any, under such plan or plans, where such present values are to be determined using a discount rate of 6%. 
 (e) Notwithstanding the preceding paragraphs of this Section, in the event that the aggregate payments or benefits to be made or afforded to Executive
under said paragraphs (the “Termination Benefits”) would be deemed to include an “excess parachute payment” under Section 280G of the Code or any successor thereto, then such Termination Benefits will be reduced to an amount (the
“Non-Triggering Amount”), the value of which is one dollar ($1.00) less than an amount equal to the total amount of payments permissible under Section 280G of the Code or any successor thereto. 
 (f) Notwithstanding anything to the contrary herein, Executive’s resignation for any reason other than those set forth in clauses 6(a)(ii)(A), (B),
(C), (D) or (E), whether prior to or following a Change in Control, shall not entitle Executive to any payments under Section 6 of this agreement. 
 7.
TERMINATION UPON RETIREMENT, DISABILITY OR DEATH 
 For purposes of this Agreement, termination by the Bank of Executive’s employment
based on “Retirement” shall mean termination of Executive’s employment by the Board of the Bank or the Company upon Executive’s attainment of age 65, or such later date as determined by the Board of Directors of the Bank. Upon
termination of Executive’s employment because of Retirement, Executive shall be entitled to all benefits under any retirement plan of the Bank and other plans to which Executive is a party, but Executive shall not be entitled to the Termination
Benefits specified in Section 6(b) through 6(d) hereof. 
 In the event Executive is unable to perform his duties under this Agreement on a
full-time basis for a period of six (6) consecutive months by reason of illness or other physical or mental disability, the Bank may terminate this Agreement, provided that the Bank shall continue to be obligated to pay Executive his Base Salary for
the remaining term of the Agreement, or one year, whichever is the longer period of time, and provided further that any amounts actually paid to Executive pursuant to any disability insurance or other similar such program which the Bank has provided
or may provide on behalf of its employees or pursuant to any workman’s or social security disability program shall reduce the compensation to be paid to Executive pursuant to this paragraph. The Bank or the Company may require a
physician’s written confirmation that Executive cannot perform his duties because of Executive’s disability. 
 In the event of
Executive’s death during the term of the Agreement, his estate, legal representatives or named beneficiaries (as directed by Executive in writing) shall be paid Executive’s Base Salary as defined in Paragraph 3(a) at the rate in effect at
the time Executive’s death for a period of one (1) year from the date of Executive’s death, and the Bank will continue to provide medical, dental, family and other benefits normally provided for an Executive’s family for one (1) year
after Executive’s death. 
  

 6 

 8. TERMINATION FOR CAUSE 
 The term “Termination for Cause” shall mean termination because of Executive’s personal dishonesty, incompetence, willful misconduct, any
breach of fiduciary duty involving personal profit, intentional failure to perform stated duties, willful violation of any law, rule, or regulation (other than minor traffic violations or similar offenses) or final cease-and-desist order, or
material breach of any provision of this Agreement. In determining incompetence, the acts or omissions shall be measured against standards generally prevailing in the savings institutions industry. Executive shall not have the right to receive
compensation or other benefits for any period after Termination for Cause. Any stock options granted to Executive under any stock option plan of the Bank, the Company or any subsidiary or affiliate thereof, shall become null and void effective upon
Executive’s receipt of Notice of Termination for Cause pursuant to Section 9 hereof, and shall not be exercisable by Executive at any time subsequent to such Termination for Cause. Any unvested stock awards granted to Executive under any stock
incentive plan of the Bank or the Company shall be forfeited. 
 9. NOTICE 
 (a) Any purported termination by the Bank or by Executive shall be communicated by Notice of Termination to the other party hereto. For purposes of this
Agreement, a “Notice of Termination” shall mean a written notice which shall indicate the specific termination provision in this Agreement relied upon and shall set forth in reasonable detail the facts and circumstances claimed to provide
a basis for termination of Executive’s employment under the provision so indicated. 
 (b) “Date of Termination” shall mean
(A) if Executive’s employment is terminated for Disability, thirty (30) days after a Notice of Termination is given (provided that he shall not have returned to the performance of his duties on a full-time basis during such thirty (30) day
period), and (B) if his employment is terminated for any other reason, the date specified in the Notice of Termination. 
 (c) If the party
receiving a Notice of Termination desires to dispute or contest the basis or reasons for termination, the party receiving the Notice of Termination must notify the other party within thirty (30) days after receiving the Notice of Termination that
such a dispute exists, and shall pursue the resolution of such dispute in good faith and with reasonable diligence pursuant to Section 20 of this Agreement. During the pendency of any such dispute, neither the Company nor the Bank shall be obligated
to pay Executive compensation or other payments beyond the Date of Termination. Any amounts paid to Executive upon resolution of such dispute under this Section shall be offset against or reduce any other amounts due under this Agreement.

 10. POST-TERMINATION OBLIGATIONS 
 (a)
All payments and benefits to Executive under this Agreement shall be subject to Executive’s compliance with paragraph (b) of this Section during the term of this Agreement and for one (1) full year after the expiration or termination hereof.

  

 7 

 (b) Executive shall, upon reasonable notice, furnish such information and assistance to the Bank as may
reasonably be required by the Bank in connection with any litigation in which it or any of its subsidiaries or affiliates is, or may become, a party. 
 11. NON-COMPETITION 
 (a) Upon any termination of Executive’s employment hereunder, other than a termination, (whether
by resignation, voluntary or involuntary) in connection with a Change in Control, as a result of which the Bank is paying Executive benefits under Section 6 of this Agreement, Executive agrees not to compete with the Bank and/or the Company for a
period of one (1) year following such termination within twenty-five (25) miles of any existing branch of the Bank or any subsidiary of the Company or within twenty-five (25) miles of any office for which the Bank, the Company or a Bank subsidiary
of the Company has filed an application for regulatory approval to establish an office, determined as of the effective date of such termination, except as agreed to pursuant to a resolution duly adopted by the Board. Executive agrees that during
such period and within said area, cities, towns and counties, Executive shall not work for or advise, consult or otherwise serve with, directly or indirectly, any entity whose business materially competes with the depository, lending or other
business activities of the Bank and/or the Company. The parties hereto, recognizing that irreparable injury will result to the Bank and/or the Company, its business and property in the event of Executive’s breach of this Subsection 11(a) agree
that in the event of any such breach by Executive, the Bank and/or the Company will be entitled, in addition to any other remedies and damages available, to an injunction to restrain the violation hereof by Executive, Executive’s partners,
agents, servants, employers, employees and all persons acting for or with Executive. Executive represents and admits that Executive’s experience and capabilities are such that Executive can obtain employment in a business engaged in other lines
and/or of a different nature than the Bank and/or the Company, and that the enforcement of a remedy by way of injunction will not prevent Executive from earning a livelihood. Nothing herein will be construed as prohibiting the Bank and/or the
Company from pursuing any other remedies available to the Bank and/or the Company for such breach or threatened breach, including the recovery of damages from Executive. 
 (b) Executive recognizes and acknowledges that the knowledge of the business activities and plans for business activities of the Bank and affiliates thereof, as it may exist from time to time, is a valuable, special
and unique asset of the business of the Bank. Executive will not, during or after the term of his employment, disclose any knowledge of the past, present, planned or considered business activities of the Bank or affiliates thereof to any person,
firm, corporation, or other entity for any reason or purpose whatsoever (except for such disclosure as may be required to be provided to any federal banking agency with jurisdiction over the Bank or Executive). Notwithstanding the foregoing,
Executive may disclose any knowledge of banking, financial and/or economic principles, concepts or ideas which are not solely and exclusively derived from the business plans and activities of the Bank, and Executive may disclose any information
regarding the Bank or the Company which is otherwise publicly available. In the event of a breach or threatened breach by Executive of the provisions of this Section, the Bank will be entitled to an injunction restraining Executive from disclosing,
in whole or in part, the knowledge of the past, present, planned or considered business activities of the Bank or affiliates thereof, or from rendering any services to any person, firm, corporation, other entity to whom 
  

 8 

 such knowledge, in whole or in part, has been disclosed or is threatened to be disclosed. Nothing herein will be
construed as prohibiting the Bank from pursuing any other remedies available to the Bank for such breach or threatened breach, including the recovery of damages from Executive. 
 12. SOURCE OF PAYMENTS 
 All payments provided in this Agreement shall be timely paid in cash or check
from the general funds of the Bank. The Company, however, guarantees payment and provision of all amounts and benefits due hereunder to Executive and, if such amounts and benefits due from the Bank are not timely paid or provided by the Bank, such
amounts and benefits shall be paid or provided by the Company. 
 13. NO EFFECT ON EMPLOYEE BENEFITS PLANS OR PROGRAMS 
 The Bank’s or the Company’s Board of Directors may terminate Executive’s employment at any time, but, any termination of Executive’s
employment, other than Termination for Cause shall have no effect on or prejudice the vested rights of Executive under the Company’s or the Bank’s qualified or non-qualified retirement, pension, savings, thrift, profit-sharing or stock
bonus plans, group life, health (including hospitalization, medical and major medical), dental, accident and long term disability insurance plans or other employee benefit plans or programs, or compensation plans or programs in which Executive was a
participant. Executive shall not have the right to receive any compensation or other benefits for any period after Termination for Cause as defined in Section 8 hereinabove, except as otherwise required by applicable law. 
 14. REQUIRED REGULATORY PROVISIONS 
 (a) If Executive
is suspended from office and/or temporarily prohibited from participating in the conduct of the Bank’s affairs by a notice served under Section 8(e)(3) (12 USC §1818(e)(3)) or 8(g)(1) (12 USC §1818(g)(1)) of the Federal Deposit
Insurance Act (“FDIA”), as amended by the Financial Institutions Reform, Recovery and Enforcement Act of 1989, the Bank’s obligations under this Agreement shall be suspended as of the date of service, unless stayed by appropriate
proceedings. If the charges in the notice are dismissed, the Bank may in its discretion (i) pay Executive all or part of the compensation withheld while its contract obligations were suspended and (ii) reinstate (in whole or in part) any of its
obligations which were suspended. 
 (b) If Executive is removed and/or permanently prohibited from participating in the conduct of the
Bank’s affairs by an order issued under Section 8(e)(4) (12 U.S.C. §1818(e)(4)) or 8(g)(1) (12 U.S.C. §1818(g)(1)) of FDIA, all obligations of the Bank under this Agreement shall terminate as of the effective date of the order, but
vested rights of the contracting parties shall not be affected. 
  

 9 

 (c) If the Bank is in default as defined in Section 3(x)(1) (12 U.S.C. §1813(x)(1)) of FDIA, all
obligations under this Agreement shall terminate as of the date of default, but this paragraph shall not affect any vested rights of the contracting parties. 
 (d) All obligations under this Agreement shall be terminated, except to the extent determined that continuation of this Agreement is necessary for the continued operation of the Bank, (i) by the Director of OTS or his
or her designee, at the time the FDIC enters into an agreement to provide assistance to or on behalf of the Bank under the authority contained in Section 13(c) (12 U.S.C. §1823(c)) of FDIA; or (ii) by the Director of OTS or his or her designee
at the time the Director of OTS or his or her designee approves a supervisory merger to resolve problems related to operations of the Bank or when the Bank is determined by the Director of OTS or his or her designee to be in an unsafe or unsound
condition. Any rights of the parties that have already vested, however, shall not be affected by such action. 
 (e) Notwithstanding anything
herein contained to the contrary, any payments to Executive by the Company, whether pursuant to this Agreement or otherwise, are subject to and conditioned upon their compliance with Section 18(k) of FDIA, 12 U.S.C. Section 1828(k), and the
regulations promulgated thereunder in 12 C.F.R. Part 359. 
 15. NO ATTACHMENT 
 (a) Except as required by law, no right to receive payments under this Agreement shall be subject to anticipation, commutation, alienation, sale,
assignment, encumbrance, charge, pledge, or hypothecation, or to execution, attachment, levy, or similar process or assignment by operation of law, and any attempt, voluntary or involuntary, to affect any such action shall be null, void, and of no
effect. 
 (b) This Agreement shall be binding upon, and inure to the benefit of, Executive, the Bank and the Company and their respective
successors and assigns. 
 16. ENTIRE AGREEMENT; MODIFICATION AND WAIVER 
 (a) This instrument contains the entire agreement of the parties relating to the subject matter hereof, and supercedes in its entirety any and all prior agreements, understandings or representations relating to the
subject matter hereof, except that the parties acknowledge that this Agreement shall not affect any of the rights and obligations of the parties under any agreement or plan entered into with or by the Company pursuant to which the Executive may
receive compensation or benefits except as set forth in Section 12 hereof. No modifications of this Agreement shall be valid unless made in writing and signed by the parties hereto. 
 (b) This Agreement may not be modified or amended except by an instrument in writing signed by the parties hereto. 
 (c) No term or condition of this Agreement shall be deemed to have been waived, nor shall there be any estoppel against the enforcement of any provision
of this Agreement, except by written instrument of the party charged with such waiver or estoppel. No such written waiver shall be deemed a continuing waiver unless specifically stated therein, and each such waiver shall operate only as to the
specific term or condition waived and shall not constitute a waiver of such term or condition for the future as to any act other than that specifically waived. 
  

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 17. SEVERABILITY 
 If, for any reason, any provision of this Agreement, or any part of any provision, is held invalid, such invalidity shall not affect any other provision
of this Agreement or any part of such provision not held so invalid, and each such other provision and part thereof shall to the full extent consistent with law continue in full force and effect. 
 18. HEADINGS FOR REFERENCE ONLY 
 The headings of
sections and paragraphs herein are included solely for convenience of reference and shall not control the meaning or interpretation of any of the provisions of this Agreement. 
 19. GOVERNING LAW 
 This Agreement shall be governed by the laws of the Commonwealth of Massachusetts
but only to the extent not superseded by federal law. 
 20. ARBITRATION 
 Any dispute or controversy arising under or in connection with this Agreement shall be settled exclusively by arbitration, conducted before a panel of three arbitrators, one of whom shall be selected by the Bank, one
of whom shall be selected by Executive and the third of whom shall be selected by the other two arbitrators. The panel shall sit in a location within fifty (50) miles from the location of the Bank, in accordance with the rules of the Judicial
Mediation and Arbitration Systems (JAMS) then in effect. Judgment may be entered on the arbitrators award in any court having jurisdiction; provided, however, that Executive shall be entitled to seek specific performance of his right to be paid
until the Date of Termination during the pendency of any dispute or controversy arising under or in connection with this Agreement. 
 21. PAYMENT OF
LEGAL FEES 
 All reasonable legal fees paid or incurred by Executive pursuant to any dispute or question of interpretation relating to
this Agreement shall be paid or reimbursed by the Bank, provided that the dispute or interpretation has been settled by Executive and the Bank or resolved in Executive’s favor. 
 22. INDEMNIFICATION 
 The Bank shall provide Executive (including his heirs, executors and
administrators) with coverage under a standard directors and officers liability insurance policy at its expense. Subject to 12 C.F.R. Section 545.121, the Bank or the Company, indemnify Executive (and his heirs, executors and administrators) to the
fullest extent permitted under federal law against all expenses and liabilities reasonably incurred by him in connection with or arising out of any action, suit or proceeding in which he may be involved by reason of his having been a director or

  

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 officer of the Bank or the Company (whether or not he continues to be a director or officer at the time of
incurring such expenses or liabilities), such expenses and liabilities to include, but not be limited to, judgments, court costs and attorneys fees and the cost of reasonable settlements (such settlements must be approved by the Board of Directors
of the Bank or the Company). If such action, suit or proceeding is brought against Executive in his capacity as an officer or director of the Bank, however, such indemnification shall not extend to matters as to which Executive is finally adjudged
to be liable for willful misconduct in the performance of his duties. 
 23. SUCCESSORS AND ASSIGNS 
 The Bank and/or the Company shall require any successor or assignee, whether direct or indirect, by purchase, merger, consolidation or otherwise, to all
or substantially all the business or assets of the Bank or the Company, expressly and unconditionally to assume and agree to perform the Bank’s and the Company’s obligations under this Agreement, in the same manner and to the same extent
that the Bank and/or the Company would be required to perform if no such succession or assignment had taken place. 
 [Remainder of Page
Intentionally Blank] 
  

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 SIGNATURES 
 IN WITNESS WHEREOF, the Bank and the Company have caused this Agreement to be executed and their seals to be affixed hereunto by their duly authorized officers, and Executive has signed this Agreement, on the day and
date first above written. 
  

							
	ATTEST:	 		 	UNITED BANK
		 		 		 	
		 		 		 	
	 /s/ Diane P. Wilson
	 		 	By:	 	/s/ Donald F. X. Lynch
		 		 		 	 Name   Donald F. X. Lynch

		 		 		 	 Title     Executive Vice President & CFO

		 		 		 	
	ATTEST:	 		 	UNITED FINANCIAL BANCORP, INC.
		 		 		 	
		 		 		 	
	 /s/ Diane P. Wilson
	 		 	By:	 	/s/ Donald F. X. Lynch
		 		 		 	 Name   Donald F. X. Lynch

		 		 		 	 Title     Executive Vice President

		 		 		 	
	WITNESS:	 		 	EXECUTIVE
		 		 		 	
		 		 		 	
	 /s/ Diane P. Wilson
	 		 	By:	 	/s/ Richard B. Collins
		 		 		 	Richard B. Collins

  

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