Document:

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                                                                    EXHIBIT 10.4

                        ELEVENTH AMENDMENT TO AMENDED AND
                            RESTATED CREDIT AGREEMENT

                  ELEVENTH AMENDMENT, dated as of January 29, 2004, to the
Amended and Restated Credit Agreement referred to below (this "Amendment") among
DICK'S SPORTING GOODS, INC., a Delaware corporation ("Borrower"), the lenders
party hereto ("Lenders"), and GENERAL ELECTRIC CAPITAL CORPORATION, a Delaware
corporation, as agent for the Lenders (in such capacity, "Agent").

                               W I T N E S S E T H

                  WHEREAS, Borrower, Lenders and Agent are parties to that
certain Amended and Restated Credit Agreement, dated as of July 26, 2000 (as
amended, supplemented or otherwise modified from time to time, the "Credit
Agreement"); and

                  WHEREAS, Borrower and Required Lenders have agreed to amend
the Credit Agreement in the manner, and on the terms and conditions, provided
for herein;

                  NOW THEREFORE, in consideration of the premises and for other
good and valuable consideration, the receipt, adequacy and sufficiency of which
are hereby acknowledged, the parties hereto agree as follows:

                  1.       Definitions. Capitalized terms not otherwise defined
herein (including in the recitals hereto) shall have the meanings ascribed to
them in the Credit Agreement.

                  2.       Amendment to the first paragraph of Section 6.5 of
the Credit Agreement. The first paragraph of Section 6.5 of the Credit Agreement
is hereby amended and restated as of the Amendment Effective Date (as
hereinafter defined) to read as follows:

                  "Capital Structure and Business. No Loan Party shall: (a) make
                  any changes in its business objectives, purposes or operations
                  which, individually or in the aggregate, could in any way
                  adversely affect the repayment of the Obligations or
                  reasonably be expected to have or result in a Material Adverse
                  Effect; (b) make any change in its capital structure,
                  including the issuance or sale of any shares of Stock,
                  warrants or other securities convertible into Stock or any
                  revision of the terms of its outstanding Stock; provided that
                  Borrower may (i) issue or sell shares of its Stock (other than
                  any Stock of any class which is preferred as to dividends or
                  as to the distribution of assets upon the voluntary or
                  involuntary dissolution, liquidation or winding up of any Loan
                  Party, except for any Permitted Stock Issuance or any Stock
                  issued in accordance with the terms of the Preferred Stock
                  Subordinated Notes) so long as no Change of Control occurs
                  after giving effect thereto, or make any revision of the terms
                  of its outstanding Stock or amend or modify any partners,
                  shareholders, voting or similar agreement to which it is a
                  party
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                  or enter into any such agreement, (ii) enter into the DSG
                  Holdings Limited Liability Company Agreement, (iii) form a
                  wholly-owned Subsidiary ("Newco") for the sole purpose of
                  acquiring any Stock held by Borrower in DSG Holdings, (iv)
                  repurchase the common stock of Borrower to the extent
                  contemplated by Section 1.3(c), (v) enter into that certain
                  Second Amended and Restated Stockholders' Agreement in
                  substantially the form of Exhibit H attached hereto, (vi)
                  enter into that certain Second Amended and Restated
                  Registration Rights Agreement in substantially the form of
                  Exhibit I attached hereto, (vii) relinquish the October 2000
                  Warrants as described in the Information Statement, (viii)
                  terminate the purchase agreements under which the Preferred
                  Stock was issued, (ix) enter into the transactions
                  contemplated by the IPO Transactions, and (x) repurchase the
                  common stock of Borrower to the extent contemplated by Section
                  1.3(g); and (c) amend its articles or certificate of
                  incorporation, charter, by-laws or other organizational
                  documents; provided that Borrower may amend its charter or
                  bylaws in a manner that not would adversely affect Agent or
                  Lenders or Borrower's duty or ability to repay the
                  Obligations; or (d) engage in any business other than the
                  retail sale of clothing and sporting goods."

                  3.       Amendment to Section 6.11 of the Credit Agreement.
Section 6.11 of the Credit Agreement is hereby amended and restated as of the
Amendment Effective Date to read as follows:

                  "Section 6.11 Restricted Payments. No Loan Party shall make
                  any Restricted Payment to any Person except that: (a) any
                  Subsidiary of Borrower may make Restricted Payments to
                  Borrower; (b) subject to the terms of the Subordination
                  Agreement, Borrower may make regularly scheduled payments of
                  principal and interest on the Subordinated Note; (c) Borrower
                  may make regularly scheduled payments of principal and
                  interest on the Richard T. Stack Notes, as in effect on the
                  date hereof; (d) Borrower may make the payments to Martin
                  Stack contemplated by Section 6.4(b); (e) Borrower may make
                  payments to Stack Associates, L.P. and EWS Development Corp.
                  in accordance with the terms of those two leases as in effect
                  on the date hereof referred to in items 6 and 7 of Schedule
                  6.4; (f) Borrower may make capital contributions to DSG
                  Holdings in accordance with Section 1.2 of the DSG Holdings
                  Contribution Agreement and as contemplated by Section 1.3(c)
                  hereof; (g) Borrower may repurchase its common stock as
                  contemplated by Section 1.3(d) hereof and the Information
                  Memorandum; (h) Borrower may make payments on or after
                  September 9, 2001 of the Indebtedness evidenced by the
                  Preferred Stock Subordinated Notes, together with interest
                  thereon, in accordance with the terms thereof, to the extent
                  that (1) both before and after giving effect to any such
                  payment no actual or pro-forma Default or Event of Default
                  shall have occurred and be continuing, including without
                  limitation under Section 6.10 hereof, (2) after giving effect
                  to such payment, Borrower, based on the pro-forma

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                  Projections acceptable to Agent, previously provided to Agent
                  and assuming for purposes of this clause (2) that such payment
                  was made on the first day of the first four Fiscal Quarter
                  period to be tested under Section 6.10 after the proposed date
                  of such payment, shall be in compliance with Section 6.10, (3)
                  all accounts payable of Borrower are current, or being paid
                  according to historical practice and with normal trade terms,
                  and (4) after giving effect to such payment Excess Borrowing
                  Availability shall not be less than $15,000,000 for a minimum
                  of thirty (30) days following such payment as determined by
                  Agent based on the pro-forma Projections referred to in clause
                  (2) above, provided that Borrower prior to making any such
                  payment shall have delivered to Agent a certificate from a
                  financial officer of Borrower and in form and substance
                  satisfactory to Agent demonstrating compliance with the
                  foregoing; (i) Borrower may enter into the Option Exercise
                  Loan, (j) as may be permitted under the IPO Transactions, (k)
                  Borrower may repurchase its common stock as contemplated by
                  Section 1.3(g) hereof, and (l) Borrower may make dividends and
                  distributions in the form of Stock to its Stockholders to the
                  extent permitted by Section 6.5(b)(i) hereof."

                  4.       Representations and Warranties. To induce Required
Lenders and Agent to enter into this Amendment, Borrower hereby represents and
warrants that:

                           (a)      Each of the execution, delivery and
performance by Borrower and each Guarantor of this Amendment and the performance
of the Credit Agreement, as amended hereby (the "Amended Credit Agreement") are
(i) within Borrower's and each Guarantor's corporate power and have been duly
authorized by all necessary corporate and shareholder action; (ii) do not
contravene any provision of any Loan Party's charter or bylaws or equivalent
organizational or charter or other constituent documents; (iii) do not violate
any law or regulation, or any order or decree of any court or Governmental
Authority; (iv) do not conflict with or result in the breach or termination of,
constitute a default under or accelerate or permit the acceleration of any
performance required by, any indenture, mortgage, deed of trust, lease,
agreement or other instrument to which any Loan Party is a party or by which any
Loan Party or any of its property is bound; (v) do not result in the creation or
imposition of any Lien upon any of the property of any Loan Party other than
those in favor of Agent, on behalf of itself and the Lenders, pursuant to the
Loan Documents; and (vi) do not require the consent or approval of any
Governmental Authority or any other Person.

                           (b)      This Amendment has been duly executed and
delivered by or on behalf of Borrower and each Guarantor.

                           (c)      Each of this Amendment and the Amended
Credit Agreement constitutes a legal, valid and binding obligation of Borrower
and each Guarantor enforceable against Borrower in accordance with its terms,
except as enforceability may be limited by applicable bankruptcy, insolvency,
reorganization,

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moratorium or similar laws affecting creditors' rights generally and by general
equitable principles (whether enforcement is sought by proceedings in equity or
at law).

                           (d)      No Default or Event of Default has occurred
and is continuing both before and after giving effect to this Amendment.

                           (e)      No action, claim or proceeding is now
pending or, to the knowledge of any Loan Party signatory hereto, threatened
against such Loan Party, at law, in equity or otherwise, before any court,
board, commission, agency or instrumentality of any federal, state, or local
government or of any agency or subdivision thereof, or before any arbitrator or
panel of arbitrators, which challenges such Loan Party's right, power, or
competence to enter into this Amendment or, to the extent applicable, perform
any of its obligations under this Amendment, the Amended Credit Agreement or any
other Loan Document, or the validity or enforceability of this Amendment, the
Amended Credit Agreement or any other Loan Document or any action taken under
this Amendment, the Amended Credit Agreement or any other Loan Document or which
if determined adversely could have or result in a Material Adverse Effect. To
the knowledge of each Loan Party, there does not exist a state of facts which is
reasonably likely to give rise to such proceedings.

                           (f)      All representations and warranties of the
Loan Parties contained in the Credit Agreement and the other Loan Documents are
true and correct as of the date hereof with the same effect as though such
representations and warranties had been made on and as of the date hereof,
except to the extent that any such representation or warranty expressly relates
to an earlier date.

                  5.       Remedies. This Amendment shall constitute a Loan
Document. The breach by any Loan Party of any representation, warranty, covenant
or agreement in this Amendment shall constitute an immediate Event of Default
hereunder and under the other Loan Documents.

                  6.       No Other Amendments/Waivers. Except as expressly
amended herein, the Credit Agreement and the other Loan Documents shall be
unmodified and shall continue to be in full force and effect in accordance with
their terms. In addition, this Amendment shall not be deemed a waiver of any
term or condition of any Loan Document by the Agent or the Lenders with respect
to any right or remedy which the Agent or the Lenders may now or in the future
have under the Loan Documents, at law or in equity or otherwise or be deemed to
prejudice any rights or remedies which the Agent or the Lenders may now have or
may have in the future under or in connection with any Loan Document or under or
in connection with any Default or Event of Default which may now exist or which
may occur after the date hereof. The Credit Agreement and all other Loan
Documents are hereby in all respects ratified and confirmed.

                  7.       Outstanding Indebtedness; Waiver of Claims. Borrower
hereby acknowledges and agrees that as of January 29, 2004 the aggregate
outstanding principal amount of the Revolving Credit Loan is $639,738.99 and
that such principal amount is payable pursuant to the Credit Agreement without
offset, withholding, counterclaim or

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deduction of any kind. Borrower hereby waives, releases, remises and forever
discharges Agent, Lenders and each other Indemnified Person from any and all
Claims of any kind or character, known or unknown, which Borrower ever had, now
has or might hereafter have against Agent or any Indemnified Person which
relates, directly or indirectly, to any acts or omissions of Agent or such
Lender or any other Indemnified Person on or prior to the Amendment Effective
Date.

                  8.       Expenses. Borrower hereby reconfirms its obligations
pursuant to Section 11.2 of the Credit Agreement to pay and reimburse Agent for
all reasonable out-of-pocket expenses (including, without limitation, reasonable
fees of counsel) incurred in connection with the negotiation, preparation,
execution and delivery of this Amendment and all other documents and instruments
delivered in connection herewith.

                  9.       Effectiveness. This Amendment shall become effective
as of January [__], 2004 (the "Amendment Effective Date") only upon satisfaction
in full in the judgment of the Agent of each of the following conditions on or
prior to January [__], 2004:

                  (a)      Amendment. Agent shall have received eight (8)
original copies of this Amendment duly executed and delivered by Agent, Lenders
and Borrower and acknowledged by ASL.

                  (b)      Payment of Expenses. Borrower shall have paid to
Agent all costs and expenses owing in connection with this Amendment and the
other Loan Documents and due to Agent and Lenders (including, without
limitation, reasonable legal fees and expenses).

                  (c)      Representations and Warranties. All representations
and warranties contained in this Amendment shall be true and correct on and as
of the Amendment Effective Date.

                  10.      GOVERNING LAW. THIS AMENDMENT SHALL BE GOVERNED BY,
AND INTERPRETED IN ACCORDANCE WITH, THE LAW OF THE STATE OF NEW YORK.

                  11.      Counterparts. This Amendment may be executed by the
parties hereto on any number of separate counterparts and all of said
counterparts taken together shall be deemed to constitute one and the same
instrument.

                  (REMAINDER OF PAGE INTENTIONALLY LEFT BLANK)

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                  IN WITNESS WHEREOF, the parties hereto have caused this
Amendment to be duly executed and delivered as of the day and year first above
written.

                                         BORROWER:

                                         DICK'S SPORTING GOODS, INC.

                                         By: /s/ Jeffrey Hennion
                                             -----------------------------------
                                         Name: Jeffrey Hennion
                                         Title: Treasurer

                                         AGENT:

                                         GENERAL ELECTRIC CAPITAL CORPORATION,
                                         as Agent

                                         By: /s/ Charles Chiodo
                                             -----------------------------------
                                         Name: Charles Chiodo
                                         Its: Duly Authorized Signatory

                                         LENDERS:

                                         GENERAL ELECTRIC CAPITAL CORPORATION

                                         By: /s/ Charles Chiodo
                                             -----------------------------------
                                         Name: Charles Chiodo
                                         Its: Duly Authorized Signatory

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                                         PNC BUSINESS CREDIT

                                         By: /s/ Stephen W. Boyd
                                             -----------------------------------
                                         Name: Stephen W. Boyd
                                         Title: Vice President

                                         FLEET RETAIL FINANCE INC.

                                         By: /s/ James R. Dore
                                             -----------------------------------
                                         Name: James R. Dore
                                         Title: Managing Director

                                         NATIONAL CITY BANK OF PENNSYLVANIA

                                         By:
                                             -----------------------------------
                                         Name:
                                         Title:

                                         WACHOVIA BANK, NATIONAL ASSOCIATION

                                         By: /s/ Anthony D. Braxton
                                             -----------------------------------
                                         Name: Anthony D. Braxton
                                         Title: Director

                                         CITIZEN'S BANK OF PENNSYLVANIA

                                         By: /s/ Don Cmar
                                             -----------------------------------
                                         Name: Don Cmar
                                         Title: Vice President

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The undersigned Guarantor hereby (i) acknowledges to each of the amendments to
the Credit Agreement effected by this Amendment and (ii) confirms and agrees
that its obligations under its Guaranty shall continue without any diminution
thereof and shall remain in full force and effect on and after the effectiveness
of this Amendment.

ACKNOWLEDGED, CONSENTED and
AGREED to as of the date first written
above.

AMERICAN SPORTS LICENSING, INC.

By: /s/ Patricia F. Genzel
    ----------------------------------
Name: Patricia F. Genzel
Title: Vice President

                                       8<PAGE>

                                                                    EXHIBIT 10.5

                        TWELFTH AMENDMENT TO AMENDED AND
                            RESTATED CREDIT AGREEMENT

                  TWELFTH AMENDMENT, dated as of February 11, 2004, to the
Amended and Restated Credit Agreement referred to below (this "Amendment") among
DICK'S SPORTING GOODS, INC., a Delaware corporation ("Borrower"), the lenders
party hereto ("Lenders"), and GENERAL ELECTRIC CAPITAL CORPORATION, a Delaware
corporation, as agent for the Lenders (in such capacity, "Agent").

                               W I T N E S S E T H

                  WHEREAS, Borrower, Lenders and Agent are parties to that
certain Amended and Restated Credit Agreement, dated as of July 26, 2000 (as
amended, supplemented or otherwise modified from time to time, the "Credit
Agreement"); and

                  WHEREAS, Borrower and Required Lenders have agreed to amend
the Credit Agreement in the manner, and on the terms and conditions, provided
for herein;

                  NOW THEREFORE, in consideration of the premises and for other
good and valuable consideration, the receipt, adequacy and sufficiency of which
are hereby acknowledged, the parties hereto agree as follows:

                  1.       Definitions. Capitalized terms not otherwise defined
herein (including in the recitals hereto) shall have the meanings ascribed to
them in the Credit Agreement.

                  2.       Amendment to Section 6.1 of the Credit Agreement.
Section 6.1 of the Credit Agreement is hereby amended and restated as of the
Amendment Effective Date (as hereinafter defined) to read as follows:

                  "6.1 Mergers, Subsidiaries, Etc. No Loan Party shall, directly
                  or indirectly, by operation of law or otherwise, merge,
                  consolidate or otherwise combine with any Person or acquire or
                  hold all or substantially all of the assets or capital stock
                  of any Person or form, acquire or hold any Subsidiary, except
                  that Borrower may hold any portion of the stock of DSG
                  Holdings and/or all of the Stock of DAMC and so long as no
                  Default has occurred and is continuing DAMC may merge with and
                  into Borrower so long as Borrower is the surviving entity of
                  such merger."

                  3.       Amendment to Section 6.2 of the Credit Agreement.
Section 6.2 of the Credit Agreement is hereby amended as of the Amendment
Effective Date by (a) deleting the "and" where it appears prior to clause (i)
thereof, and (b) inserting the following new clauses (n) and (o) at the end
thereof to read as follows:

                  "(n) Investments in Permitted Investments, provided that (i)
                  the aggregate outstanding principal amount of such Permitted
                  Investments shall not exceed $20,000,000 at any time, unless
                  the Borrower shall have Excess Availability at such time of at
                  least $50,000,000, and (ii) such Permitted

<PAGE>

                  Investments are subject to a first priority perfected Lien of
                  Agent for the benefit of Lenders; and (o) Investments in the
                  Convertible Note Hedge."

                  4.       Amendment to Section 6.3 of the Credit Agreement.
Section 6.3 of the Credit Agreement is hereby amended as of the Amendment
Effective Date by (a) deleting the "and" where it appears prior to clause (k)
thereof, and (b) inserting the following new clause (l) at the end thereof to
read as follows:

                  "and (l) Indebtedness evidenced by the Convertible Notes in an
                  aggregate principal amount at maturity not in excess of
                  $290,000,000, and the Convertible Note Warrant Transaction,
                  provided that the terms of the Convertible Note Documents are
                  substantially as described in the draft Offering Memorandum
                  for Senior Convertible Notes due 2024 dated February [__],
                  2004 and attached as Annex G hereto.

                  5.       Amendment to the first paragraph of Section 6.5 of
the Credit Agreement. Clause (b) of the first paragraph of Section 6.5 of the
Credit Agreement is hereby amended and restated as of the Amendment Effective
Date to read as follows:

                  "(b) make any change in its capital structure, including the
                  issuance or sale of any shares of Stock, warrants or other
                  securities convertible into Stock or any revision of the terms
                  of its outstanding Stock; provided that Borrower may (i) issue
                  or sell shares of its Stock (which shall include any Permitted
                  Stock Issuance or any Stock issued in accordance with the
                  terms of the Preferred Stock Subordinated Notes, but shall not
                  include any other issuance or sale of any Stock of any class
                  which is preferred as to dividends or as to the distribution
                  of assets upon the voluntary or involuntary dissolution,
                  liquidation or winding up of any Loan Party) so long as no
                  Change of Control occurs after giving effect thereto, or make
                  any revision of the terms of its outstanding Stock or amend or
                  modify any partners, shareholders, voting or similar agreement
                  to which it is a party or enter into any such agreement, (ii)
                  enter into the DSG Holdings Limited Liability Company
                  Agreement, (iii) form a wholly-owned Subsidiary ("Newco") for
                  the sole purpose of acquiring any Stock held by Borrower in
                  DSG Holdings, (iv) repurchase the common stock of Borrower to
                  the extent contemplated by Section 1.3(c), (v) enter into that
                  certain Second Amended and Restated Stockholders' Agreement in
                  substantially the form of Exhibit H attached hereto, (vi)
                  enter into that certain Second Amended and Restated
                  Registration Rights Agreement in substantially the form of
                  Exhibit I attached hereto, (vii) relinquish the October 2000
                  Warrants as described in the Information Statement, (viii)
                  terminate the purchase agreements under which the Preferred
                  Stock was issued, including rights to purchase Stock as
                  provided in Section 4.21 of the Convertible Note Indenture,
                  (ix) enter into the transactions contemplated by the IPO
                  Transactions, (x) repurchase the common stock of Borrower to
                  the extent contemplated by Section 1.3(g), (xi) issue warrants
                  pursuant to the Convertible Note Warrant Transaction, (xii)
                  issue the Convertible Notes, (xiii) issue Stock upon
                  conversion of the Convertible Notes,

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<PAGE>

                  (xiv) issue Stock upon exercise of the warrants issued
                  pursuant to the Convertible Note Warrant Transaction, (xv)
                  enter into the Convertible Note Hedge and receive or acquire
                  Stock thereunder, and (xvi) enter into the Registration Rights
                  Agreement;"

                  6.       Amendment to Section 6.11 of the Credit Agreement.
Section 6.11 of the Credit Agreement is hereby amended as of the Amendment
Effective Date by (a) deleting the "and" where it appears prior to clause (l)
thereof, and (b) inserting the following new clause (m) at the end thereof to
read as follows:

                  "and (m) Borrower may make (i) regularly scheduled payments of
                  interest to holders of the Convertible Notes, (ii) payments in
                  cash or Stock upon conversion of any of the Convertible Notes
                  pursuant to Section 4.1 of the Convertible Note Indenture and
                  paragraph 9 of the Convertible Notes; (iii) payments in cash
                  on or after February 11, 2009 upon redemption of the
                  Convertible Notes pursuant to Section 3.8 of the Convertible
                  Note Indenture and paragraph 7 of the Convertible Notes, (iv)
                  payments in cash on or after February 11, 2009 upon redemption
                  of the Convertible Notes by the Borrower pursuant to Section
                  3.1 of the Convertible Note Indenture and paragraph 6 of the
                  Convertible Notes, provided that no Default or Event of
                  Default has occurred and is continuing both before and after
                  giving effect to any such payment, (v) payment in cash of the
                  aggregate principal amount of the Convertible Notes upon
                  maturity or upon acceleration, (vi) payment of liquidated
                  damages to the holders of Convertible Notes pursuant to
                  Section 3 of the Registration Rights Agreement, (vii) payments
                  in cash or Stock pursuant to the Convertible Notes Warrant
                  Transaction, (viii) any payments required for registration
                  expenses pursuant to Section 5 of the Registration Rights
                  Agreement, and (ix) payment of the Change in Control Purchase
                  Price (as defined in Section 3.9(c) of the Convertible Note
                  Indenture) of any Convertible Notes upon a Change in Control
                  (as defined in Section 3.9(a) of the Convertible Note
                  Indenture) pursuant to Section 3.9 of the Convertible Note
                  Indenture and paragraph 7 of the Convertible Notes."

                  7.       Amendment to Section 6.21 of the Credit Agreement.
Section 6.21 of the Credit Agreement is hereby amended and restated as of the
Amendment Effective Date to read as follows:

                  "6.21 Limitations on Modifications of Subordinated Note,
                  Preferred Stock Subordinated Notes and Convertible Notes.
                  Borrower shall not amend, modify or change, or consent or
                  agree to any amendment, modification or change to, any of the
                  terms or provisions of the Subordinated Note, any Preferred
                  Stock Subordinated Note, any Convertible Note Document, or, in
                  each case, any documents relating thereto (other than any such
                  amendment, modification or change which would only extend the
                  maturity or reduce the amount of any payment of

                                       3
<PAGE>

                  principal thereof or premium thereon or which would reduce the
                  rate or extend the date for payment of interest thereon).
                  Notwithstanding the foregoing, Borrower may amend, modify or
                  change, or consent or agree to any amendment, modification or
                  change to, any of the terms or provisions of any Convertible
                  Note Document, or any document relating thereto, unless such
                  amendment, modification or change would have an adverse effect
                  on the Lenders. The Lenders acknowledge that any amendment,
                  modification or change required by the Trust Indenture Act of
                  1939, or by the United States Securities and Exchange
                  Commission, shall not be deemed to have an adverse effect on
                  the Lenders."

                  8.       Amendment to Section 6.16 of the Credit Agreement.
Section 6.16 of the Credit Agreement is hereby amended and restated as of the
Amendment Effective Date to read as follows:

                  "6.16 No Speculative Investments. No Loan Party shall engage
                  in any speculative investment or any investment involving
                  commodity options or futures contracts. For purposes of this
                  Section 6.16, neither the Convertible Note Hedge nor the
                  Convertible Note Warrant Transaction shall be deemed to be a
                  speculative investment."

                  9.       Amendment to Section 8.1(m) of the Credit Agreement.
Section 8.1(m) of the Credit Agreement is hereby amended and restated as of the
Amendment Effective Date to read as follows:

                  "(m) There shall occur any default or event of default under
                  the Subordinated Note, any Preferred Stock Subordinated Note
                  or any Convertible Note Document. "

                  10.      Amendment to Annex A. Annex A to the Credit Agreement
is hereby amended as of the Amendment Effective Date by inserting the following
new definitions on order therein to read as follows:

                  "'Convertible Note Documents' shall mean the Convertible Note
                  Indenture, the Convertible Notes, the Convertible Note Hedge,
                  the Convertible Note Warrants, any other agreement or
                  instrument now or hereafter executed pursuant thereto or in
                  connection therewith, in each case as such agreements and
                  instruments may be amended, supplemented, waived or otherwise
                  modified from time to time, in each case, subject to the
                  limitations in Section 6.21 hereof.

                  'Convertible Note Hedge' shall mean that certain transaction
                  entered into pursuant to that certain Confirmation of OTC
                  Convertible Note Hedge dated as of February [__], 2004, by and
                  between Borrower and Merrill Lynch International, and that
                  certain Guarantee of Merrill Lynch & Co., Inc. dated as of
                  February [__], 2004 in favor of Borrower, each in
                  substantially the same form as the draft dated February [__],
                  2004

                                       4
<PAGE>

                  attached as Annex H hereto, as each such agreement may be
                  amended, supplemented or otherwise modified from time to time
                  in accordance with the terms hereof and thereof.

                  'Convertible Note Indenture' shall mean that certain Indenture
                  by and between the Borrower and Wachovia Bank, N.A., as
                  trustee, in substantially the same form as the draft dated
                  February [__], 2004 attached as Annex I hereto, as such
                  agreement may be amended, supplemented or otherwise modified
                  from time to time in accordance with the terms hereof and
                  thereof.

                  'Convertible Note Warrant Transaction' shall mean that certain
                  transaction entered into pursuant to the Confirmation of OTC
                  Warrant Transaction dated as of February 12, 2004, by and
                  between Borrower and Merrill Lynch International, and that
                  certain Guarantee of Merrill Lynch & Co., Inc. dated as of
                  February 12, 2004 in favor of Borrower, as each such agreement
                  may be amended, supplemented or otherwise modified from time
                  to time in accordance with the terms hereof and thereof.

                  'Convertible Notes' shall mean the Senior Convertible Notes
                  due 2024 issued by the Borrower pursuant to the Convertible
                  Note Indenture, in substantially the same form as Exhibit A to
                  the form of Convertible Note Indenture attached as Annex I
                  hereto, as such Convertible Notes may be amended, supplemented
                  or otherwise modified from time to time in accordance with the
                  terms hereof and thereof.

                  'Excess Availability' shall mean, at any time, (a) Borrowing
                  Availability, minus (b) the aggregate Revolving Credit Loan
                  then outstanding, minus (c) the aggregate amount of all then
                  outstanding and unpaid trade payables and other obligations of
                  Borrower which are outstanding more than sixty (60) days past
                  due as of such time, minus (d) without duplication, the amount
                  of checks issued by Borrower to pay trade payables and other
                  obligations which are more than sixty (60) days past due as of
                  such time, but not yet sent.

                  'Permitted Investments' shall mean, at any time, (a) any
                  evidence of Indebtedness with a maturity date of three years
                  or less from the date of acquisition issued or directly and
                  fully guaranteed or insured by the United States of America or
                  any agency or instrumentality thereof; provided, that, the
                  full faith and credit of the United States of America is
                  pledged in support thereof; (b) obligations of state and local
                  governments or agencies thereof (including variable rate
                  demand notes and auction rate securities) with a maturity date
                  or reset period of one year or less from the date of
                  acquisition; (c) commercial paper with a maturity of one year
                  or less from the date of acquisition issued by a corporation
                  (except an Affiliate of Borrower) organized under the laws of
                  any State of the United States of America or the District of
                  Columbia and rated at least A-1

                                       5
<PAGE>

                  by Standard & Poor's Ratings Service, a division of The
                  McGraw-Hill Companies, Inc. ("S&P") or at least P-1 by Moody's
                  Investors Service, Inc. ("Moody's"); (d) corporate notes
                  (including variable rate demand notes, auction rate securities
                  and Eurodollar notes) issued by a corporation (except an
                  Affiliate of Borrower) organized under the laws of any State
                  of the United States of America or the District of Columbia
                  and rated at least A2 by S&P or at least A by Moody's with a
                  maturity date of two years or less from the date of
                  acquisition; (e) repurchase obligations with a term of not
                  more than thirty (30) days for underlying securities of the
                  types described in clause (a) above entered into with any
                  financial institution having combined capital and surplus and
                  undivided profits of not less than $500,000,000; (f)
                  repurchase agreements and reverse repurchase agreements
                  relating to marketable direct obligations issued or
                  unconditionally guaranteed by the United States of America or
                  issued by any governmental agency thereof and backed by the
                  full faith and credit of the United States of America, in each
                  case maturing within one year or less from the date of
                  acquisition; provided, that, the terms of such agreements
                  comply with the guidelines set forth in the Federal Financial
                  Agreements of Depository Institutions with Securities Dealers
                  and Others, as adopted by the Comptroller of the Currency on
                  October 31, 1985; and (g) investments in money market funds
                  and mutual funds which invest substantially all of their
                  assets in securities of the types described in clauses (a)
                  through (f) above.

                  'Registration Rights Agreement' means that certain
                  Registration Rights Agreement entered into among the Borrower,
                  Merrill, Lynch, Pierce, Fenner & Smith Incorporated and any
                  other initial purchasers of the Convertible Notes, as amended,
                  supplemented or otherwise modified in accordance with the
                  terms hereof and thereof."

                  11.      Amendment to Annex A. Annex A to the Credit Agreement
is hereby amended as of the Amendment Effective Date by amending and restating
each of the following definitions in its entirety to read as follows:

                  "'Change of Control' shall mean (a) the failure of the
                  Permitted Holders to directly own Stock of Borrower
                  representing 51% or more of the voting capital stock of
                  Borrower or to Control Borrower; or (b) the Permitted Holders
                  shall cease to have the power to designate or elect a majority
                  of Borrower's board of directors or a majority of Borrower's
                  board of directors at any time in office are no longer
                  designated or elected by the Permitted Holders, or (c) a
                  Change in Control, as defined in the Convertible Note
                  Indenture.

                  'Restricted Payment' shall mean, with respect to any Person,
                  either directly or indirectly, (a) the declaration or payment
                  of any dividend or the incurrence of any liability to make any
                  other payment or distribution of cash or other property or
                  assets in respect of such Person's Stock, (b)

                                       6
<PAGE>

                  any payment on account of the purchase, redemption, defeasance
                  or other retirement, or to obtain the surrender of, such
                  Person's Stock or any other payment or distribution made in
                  respect thereof, (c) any payment, loan, contribution, or other
                  transfer of funds or other property to any Stockholder or
                  Affiliate of such Person other than relating to salaries,
                  bonuses and other compensation to such Person's officers,
                  directors and employees in the ordinary course of business
                  consistent with past practice, (d) any payment, purchase,
                  redemption, retirement, or other acquisition for value or
                  setting apart of any money for a sinking, or other analogous
                  fund for the purchase, redemption, retirement or other
                  acquisition of, or to obtain the surrender of, or any payment
                  (scheduled, voluntary or other) of principal of or interest
                  on, or any other amount owing in respect of, any Subordinated
                  Note or any other Subordinated Debt, or any Convertible Note
                  or (e) any payment of a claim for the recision of the purchase
                  or sale of, or for material damages arising from the purchase
                  or sale of any Stock of such Person, or of a claim for
                  indemnification or contribution arising out of or relating to
                  any such claim for damages or recision."

                  12.      Convertible Note Documents. Borrower shall deliver to
Agent true and correct executed copies of the Convertible Note Documents
promptly upon issuance of the Convertible Notes.

                  13.      Schedule 3.9. On or before 25 days following the date
on which Borrower issues the Convertible Notes, Borrower will deliver to Agent
an updated Schedule 3.9 to the Credit Agreement.

                  14.      Representations and Warranties. To induce Required
Lenders and Agent to enter into this Amendment, Borrower hereby represents and
warrants that:

                           (a)      Each of the execution, delivery and
performance by Borrower and each Guarantor of this Amendment and the performance
of the Credit Agreement, as amended hereby (the "Amended Credit Agreement") are
(i) within Borrower's and each Guarantor's corporate power and have been duly
authorized by all necessary corporate and shareholder action; (ii) do not
contravene any provision of any Loan Party's charter or bylaws or equivalent
organizational or charter or other constituent documents; (iii) do not violate
any law or regulation, or any order or decree of any court or Governmental
Authority; (iv) do not conflict with or result in the breach or termination of,
constitute a default under or accelerate or permit the acceleration of any
performance required by, any indenture, mortgage, deed of trust, lease,
agreement or other instrument to which any Loan Party is a party or by which any
Loan Party or any of its property is bound; (v) do not result in the creation or
imposition of any Lien upon any of the property of any Loan Party other than
those in favor of Agent, on behalf of itself and the Lenders, pursuant to the
Loan Documents; and (vi) do not require the consent or approval of any
Governmental Authority or any other Person.

                                       7
<PAGE>

                           (b)      This Amendment has been duly executed and
delivered by or on behalf of Borrower and each Guarantor.

                           (c)      Each of this Amendment and the Amended
Credit Agreement constitutes a legal, valid and binding obligation of Borrower
and each Guarantor enforceable against Borrower in accordance with its terms,
except as enforceability may be limited by applicable bankruptcy, insolvency,
reorganization, moratorium or similar laws affecting creditors' rights generally
and by general equitable principles (whether enforcement is sought by
proceedings in equity or at law).

                           (d)      No Default or Event of Default has occurred
and is continuing both before and after giving effect to this Amendment.

                           (e)      No action, claim or proceeding is now
pending or, to the knowledge of any Loan Party signatory hereto, threatened
against such Loan Party, at law, in equity or otherwise, before any court,
board, commission, agency or instrumentality of any federal, state, or local
government or of any agency or subdivision thereof, or before any arbitrator or
panel of arbitrators, which challenges such Loan Party's right, power, or
competence to enter into this Amendment or, to the extent applicable, perform
any of its obligations under this Amendment, the Amended Credit Agreement or any
other Loan Document, or the validity or enforceability of this Amendment, the
Amended Credit Agreement or any other Loan Document or any action taken under
this Amendment, the Amended Credit Agreement or any other Loan Document or which
if determined adversely could have or result in a Material Adverse Effect. To
the knowledge of each Loan Party, there does not exist a state of facts which is
reasonably likely to give rise to such proceedings.

                           (f)      All representations and warranties of the
Loan Parties contained in the Credit Agreement and the other Loan Documents are
true and correct as of the date hereof with the same effect as though such
representations and warranties had been made on and as of the date hereof,
except to the extent that any such representation or warranty expressly relates
to an earlier date.

                  15.      Remedies. This Amendment shall constitute a Loan
Document. The breach by any Loan Party of any representation, warranty, covenant
or agreement in this Amendment shall constitute an immediate Event of Default
hereunder and under the other Loan Documents.

                  16.      No Other Amendments/Waivers. Except as expressly
amended herein, the Credit Agreement and the other Loan Documents shall be
unmodified and shall continue to be in full force and effect in accordance with
their terms. In addition, this Amendment shall not be deemed a waiver of any
term or condition of any Loan Document by the Agent or the Lenders with respect
to any right or remedy which the Agent or the Lenders may now or in the future
have under the Loan Documents, at law or in equity or otherwise or be deemed to
prejudice any rights or remedies which the Agent or the Lenders may now have or
may have in the future under or in connection with any Loan Document or under or
in connection with any Default or Event of Default which

                                       8
<PAGE>

may now exist or which may occur after the date hereof. The Credit Agreement and
all other Loan Documents are hereby in all respects ratified and confirmed.

                  17.      Outstanding Indebtedness; Waiver of Claims. Borrower
hereby acknowledges and agrees that as of February 11, 2004 the aggregate
outstanding principal amount of the Revolving Credit Loan is $0 and that such
principal amount is payable pursuant to the Credit Agreement without offset,
withholding, counterclaim or deduction of any kind. Borrower hereby waives,
releases, remises and forever discharges Agent, Lenders and each other
Indemnified Person from any and all Claims of any kind or character, known or
unknown, which Borrower ever had, now has or might hereafter have against Agent
or any Indemnified Person which relates, directly or indirectly, to any acts or
omissions of Agent or such Lender or any other Indemnified Person on or prior to
the Amendment Effective Date.

                  18.      Expenses. Borrower hereby reconfirms its obligations
pursuant to Section 11.2 of the Credit Agreement to pay and reimburse Agent for
all reasonable out-of-pocket expenses (including, without limitation, reasonable
fees of counsel) incurred in connection with the negotiation, preparation,
execution and delivery of this Amendment and all other documents and instruments
delivered in connection herewith.

                  19.      Effectiveness. This Amendment shall become effective
as of February 11, 2004 (the "Amendment Effective Date") only upon satisfaction
in full in the judgment of the Agent of each of the following conditions on or
prior to February 11, 2004:

                  (a)      Amendment. Agent shall have received eight (8)
original copies of this Amendment duly executed and delivered by Agent, Lenders
and Borrower and acknowledged by ASL.

                  (b)      Payment of Expenses. Borrower shall have paid to
Agent all costs and expenses owing in connection with this Amendment and the
other Loan Documents and due to Agent and Lenders (including, without
limitation, reasonable legal fees and expenses).

                  (c)      Representations and Warranties. All representations
and warranties contained in this Amendment shall be true and correct on and as
of the Amendment Effective Date.

                  20.      GOVERNING LAW. THIS AMENDMENT SHALL BE GOVERNED BY,
AND INTERPRETED IN ACCORDANCE WITH, THE LAW OF THE STATE OF NEW YORK.

                  21.      Counterparts. This Amendment may be executed by the
parties hereto on any number of separate counterparts and all of said
counterparts taken together shall be deemed to constitute one and the same
instrument.

                  (REMAINDER OF PAGE INTENTIONALLY LEFT BLANK)

                                       9
<PAGE>

                  IN WITNESS WHEREOF, the parties hereto have caused this
Amendment to be duly executed and delivered as of the day and year first above
written.

                                       BORROWER:

                                       DICK'S SPORTING GOODS, INC.

                                       By: /s/ Jeffrey Hennion
                                           -------------------------------------
                                       Name: Jeffrey Hennion
                                       Title: Treasurer

                                       AGENT:

                                       GENERAL ELECTRIC CAPITAL CORPORATION,
                                       as Agent

                                       By: /s/ Charles Chiodo
                                           -------------------------------------
                                       Name: Charles Chiodo
                                       Its: Duly Authorized Signatory

                                       LENDERS:

                                       GENERAL ELECTRIC CAPITAL CORPORATION

                                       By: /s/ Charles Chiodo
                                           -------------------------------------
                                       Name: Charles Chiodo
                                       Its: Duly Authorized Signatory

                                       10
<PAGE>

                                       PNC BUSINESS CREDIT

                                       By: /s/ Stephen W. Boyd
                                           -------------------------------------
                                       Name: Stephen W. Boyd
                                       Title: Vice President

                                       FLEET RETAIL FINANCE INC.

                                       By: /s/ James R. Dore
                                           -------------------------------------
                                       Name: James R. Dore
                                       Title: Managing Director

                                       NATIONAL CITY BANK OF PENNSYLVANIA

                                       By: /s/ Richard M. Beaty II
                                           -------------------------------------
                                       Name: Richard M. Beaty II
                                       Title: Assistant Vice President

                                       WACHOVIA BANK, NATIONAL ASSOCIATION

                                       By: /s/ Anthony D. Braxton
                                           -------------------------------------
                                       Name: Anthony D. Braxton
                                       Title: Director

                                       CITIZEN'S BANK OF PENNSYLVANIA

                                       By: /s/ Don Cmar
                                           -------------------------------------
                                       Name: Don Cmar
                                       Title: Vice President

                                       11
<PAGE>

The undersigned Guarantor hereby (i) acknowledges to each of the amendments to
the Credit Agreement effected by this Amendment and (ii) confirms and agrees
that its obligations under its Guaranty shall continue without any diminution
thereof and shall remain in full force and effect on and after the effectiveness
of this Amendment.

ACKNOWLEDGED, CONSENTED and
AGREED to as of the date first written
above.

AMERICAN SPORTS LICENSING, INC.

By: /s/ Jeffrey R. Hennion
    -------------------------------------
Name: Jeffrey R. Hennion
Title: Treasurer

                                       12
<PAGE>

                                                                         ANNEX G

                            DRAFT OFFERING MEMORANDUM

                                       13
<PAGE>

                                                                         ANNEX H

                         FORM OF CONVERTIBLE NOTE HEDGE

                                       14
<PAGE>

                                                                         ANNEX I

                       FORM OF CONVERTIBLE NOTE INDENTURE

                                       15

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