Document:

EX-10.3

 Exhibit 10.3 

INSTALLMENT; REPURCHASE RIGHT 

VERITONE, INC. 

STOCK ISSUANCE AGREEMENT 

AGREEMENT made as of this      day of
            , 20     by and between Veritone, Inc., a Delaware corporation, and
                    , Participant in the Corporation’s 2014 Stock Option/Stock Issuance Plan. 

All capitalized terms in this Agreement shall have the meaning assigned to them in this Agreement or in the attached Appendix. 

 

	 	A.	PURCHASE OF SHARES 

 1. Purchase. In consideration of services
rendered or to be rendered to the Corporation, the Corporation hereby issues to Participant on             , 20     (the “Grant Date”)
                 shares of Common Stock (the “Issued Shares”) pursuant to the provisions of the Stock Issuance Program. 

2. Escrow. The Corporation shall have the right to hold the certificates representing any Issued Shares which are subject to the
Forfeiture Restriction in escrow. 
 3. Stockholder Rights. Until such time as the shares are forfeited pursuant to the
Forfeiture Restriction or the Corporation exercises the Repurchase Right or the First Refusal Right, Participant (or any successor in interest) shall have all stockholder rights (including voting, dividend and liquidation rights) with respect to the
Issued Shares, subject, however, to the transfer restrictions of Articles B and C. 
  

	 	B.	SECURITIES LAW COMPLIANCE 

 1. Restricted Securities. The Issued
Shares have not been registered under the 1933 Act and are being issued to Participant in reliance upon the exemption from such registration provided by SEC Rule 701 for stock issuances under compensatory benefit plans such as the Plan. Participant
hereby confirms that Participant has been informed that the Issued Shares are restricted securities under the 1933 Act and may not be resold or transferred unless the Issued Shares are first registered under the Federal securities laws or unless an
exemption from such registration is available. Accordingly, Participant hereby acknowledges that Participant is acquiring the Issued Shares for investment purposes only and not with a view to resale and is prepared to hold the Issued Shares for an
indefinite period and that Participant is aware that SEC Rule 144 issued under the 1933 Act which exempts certain resales of unrestricted securities is not presently available to exempt the resale of the Issued Shares from the registration
requirements of the 1933 Act. 
 2. Disposition of Issued Shares. Participant shall make no disposition of the Issued Shares
(other than a Permitted Transfer) unless and until there is compliance with all of the following requirements: 
 (i)
Participant shall have provided the Corporation with a written summary of the terms and conditions of the proposed disposition. 

(ii) Participant shall have complied with all requirements of this Agreement applicable to the disposition of the Issued
Shares. 
 (iii) Participant shall have provided the Corporation with written assurances, in form and substance satisfactory
to the Corporation, that (a) the proposed disposition does not require registration of the Issued Shares under the 1933 Act or (b) all appropriate action necessary for compliance with the registration requirements of the 1933 Act or any
exemption from registration available under the 1933 Act (including Rule 144) has been taken. 

 The Corporation shall not be required (i) to transfer on its books any Issued Shares
which have been sold or transferred in violation of the provisions of this Agreement or (ii) to treat as the owner of the Issued Shares, or otherwise to accord voting, dividend or liquidation rights to, any transferee to whom the Issued
Shares have been transferred in contravention of this Agreement. 
 3. Restrictive Legends. The stock certificates for the
Issued Shares shall be endorsed with one or more of the following restrictive legends: 
 “The shares represented by
this certificate have not been registered under the Securities Act of 1933. The shares may not be sold or offered for sale in the absence of (a) an effective registration statement for the shares under such Act, (b) a ‘no action’
letter of the Securities and Exchange Commission with respect to such sale or offer or (c) satisfactory assurances to the Corporation that registration under such Act is not required with respect to such sale or offer.” 

“The shares represented by this certificate are subject to certain forfeiture restrictions, repurchase rights and rights
of first refusal granted to the Corporation and accordingly may not be sold, assigned, transferred, encumbered, or in any manner disposed of except in conformity with the terms of a written agreement dated
            , 20    , between the Corporation and the registered holder of the shares (or the predecessor in interest to the shares). A copy of such
agreement is maintained at the Corporation’s principal corporate offices.” 
  

	 	C.	TRANSFER RESTRICTIONS 

 1. Restriction on Transfer. Except for any
Permitted Transfer, Participant shall not transfer, assign, encumber or otherwise dispose of any of the Issued Shares which are subject to the Forfeiture Restriction or Repurchase Right. In addition, Issued Shares which are released from the
Forfeiture Restriction and Repurchase Right shall not be transferred, assigned, encumbered or otherwise disposed of in contravention of the First Refusal Right or the Market Stand-Off. 

2. Transferee Obligations. Each person (other than the Corporation) to whom the Issued Shares are transferred by means of a
Permitted Transfer must, as a condition precedent to the validity of such transfer, acknowledge in writing to the Corporation that such person is bound by the provisions of this Agreement and that the transferred shares are subject to (i) the
Forfeiture Restriction, (ii) the Repurchase Right, (iii) the First Refusal Right and (iv) the Market Stand-Off, to the same extent such shares would be so subject if retained by Participant. 

3. Market Stand-Off. 

(a) In connection with any underwritten public offering by the Corporation of its equity securities pursuant to an effective registration
statement filed under the 1933 Act, including the Corporation’s initial public offering, Owner shall not sell, make any short sale of, loan, hypothecate, pledge, grant any option for the purchase of, or otherwise dispose or transfer for value
or otherwise agree 

  
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to engage in any of the foregoing transactions with respect to, any Issued Shares without the prior written consent of the Corporation or its underwriters. Such restriction (the “Market
Stand-Off”) shall be in effect for such period of time from and after the effective date of the final prospectus for the offering as may be requested by the Corporation or such underwriters. In no event, however, shall such period exceed the
greater of: (a) one hundred eighty (180) days, or (b) if required by such underwriter, such longer period of time as is necessary to enable the underwriter to issue a research report, analyst recommendation or opinion in accordance
with the then-applicable rules and regulations of the Financial Regulatory Authority, Inc. and the applicable stock exchange, but in no event in excess of two hundred ten (210) days following the effective date of the registration statement
relating to such offering. The Market Stand-Off shall in no event be applicable to any underwritten public offering effected more than two (2) years after the effective date of the Corporation’s initial public offering. 

(b) Owner shall be subject to the Market Stand-Off provided and only if the officers and directors of the Corporation are also subject
to similar restrictions. 
 (c) Any new, substituted or additional securities which are by reason of any Recapitalization or Reorganization
distributed with respect to the Issued Shares shall be immediately subject to the Market Stand-Off, to the same extent the Issued Shares are at such time covered by such provisions. 

(d) In order to enforce the Market Stand-Off, the Corporation may impose stop-transfer instructions with respect to the Issued Shares until
the end of the applicable stand-off period. 
  

	 	D.	FORFEITURE RESTRICTION 

 1. Forfeiture Restriction. Upon the date
Participant ceases for any reason to remain in Service, all of the Issued Shares in which Participant is not, at the time of his or her cessation of Service, vested in accordance with the provisions of the Vesting Schedule set forth in Paragraph D.2
or the special vesting acceleration provisions of Paragraph D.4 (such shares to be hereinafter referred to as the “Unvested Shares”) shall thereupon be forfeited immediately and without any further action by the Corporation (the
“Forfeiture Restriction”). Upon the occurrence of such a forfeiture, the Corporation shall become the legal and beneficial owner of the Issued Shares forfeited and all rights and interests therein or relating thereto without any payment to
Participant, and the Corporation shall have the right to retain and transfer to its own name the number of Issued Shares forfeited by Participant. In the event any of the Unvested Shares are forfeited under this Paragraph D.1, any cash, cash
equivalents, assets or securities received by or distributed to Participant with respect to, in exchange for or in substitution of such Issued Shares shall be promptly transferred to the Corporation without payment of any consideration. 

2. Termination of the Forfeiture Restriction. Subject to the terms and conditions of the Plan and this Agreement, the Forfeiture
Restriction shall lapse and cease to apply with respect to any and all Issued Shares in which Participant vests in accordance with the following schedule: 

(i) Participant shall vest in twelve and one-half percent (12.5%) of the Issued Shares, and the Forfeiture Restriction
shall concurrently lapse with respect to those Issued Shares, upon Participant’s completion of six (6) months of Service measured from             ,
20    . 
 (ii) Participant shall vest in the remaining eighty-seven and one-half percent
(87.5%) of the Issued Shares, and the Forfeiture Restriction shall concurrently lapse with respect 

  
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to those Issued Shares, in a series of forty-two (42) successive equal monthly installments upon Participant’s completion of each additional month of Service over the forty-two
(42)-month period measured from the date on which the first twelve and one-half percent (12.5%) of the Issued Shares vests hereunder. 

All Issued Shares as to which the Forfeiture Restriction lapses shall, however, remain subject to (i) the Repurchase Right, (ii) the
First Refusal Right and (iii) the Market Stand-Off. 
 3. Recapitalization. Any new, substituted or additional securities
or other property (including cash paid other than as a regular cash dividend) which is by reason of any Recapitalization distributed with respect to the Issued Shares shall be immediately subject to the Forfeiture Restriction and any escrow
requirements hereunder, but only to the extent the Issued Shares are at the time covered by such right or escrow requirements. Appropriate adjustments to reflect such distribution shall be made to the number and/or class of Issued Shares subject to
this Agreement and to the Forfeiture Restriction in order to reflect the effect of any such Recapitalization upon the Corporation’s capital structure. 

4. Change in Control. 

(a) The right to receive the Issued Shares upon the occurrence of a forfeiture pursuant to the Forfeiture Restriction may be assigned to the
successor corporation (or parent thereof) in connection with a Change in Control or the Forfeiture Restriction may otherwise be continued in full force and effect pursuant to the terms of the Change in Control transaction. If the right to receive
the Issued Shares upon the occurrence of a forfeiture is not assigned to the successor corporation (or parent thereof) and the Forfeiture Restriction is not otherwise continued in full force and effect, then the Forfeiture Restriction shall
automatically terminate immediately prior to the time of the Change in Control with respect to twenty-five percent (25%) of the Issued Shares in which Participant is not then vested in accordance with the provisions of the Vesting Schedule set
forth in Paragraph D.2, and the shares of Common Stock subject to the portion of the Forfeiture Restriction that is terminated shall immediately vest in full. Upon consummation of the Change in Control, the Issued Shares in which Participant is not
then vested in accordance with the provisions of the Vesting Schedule set forth in Paragraph D.2 or the preceding sentence shall be surrendered and shall cease to be outstanding, except to the extent the right to receive the Issued Shares upon the
occurrence of a forfeiture pursuant to the Forfeiture Restriction is assigned to the successor corporation (or parent thereof) or the Forfeiture Restriction is otherwise continued in effect pursuant to the terms of the Change in Control transaction.
No amount shall be paid to Participant for the shares of Common Stock that are surrendered. 
 (b) To the extent the Forfeiture Restriction
remains in effect following a Change in Control, such right shall apply to any new securities or other property (including any cash payments) received in exchange for the Issued Shares in consummation of the Change in Control, but only to the extent
the Issued Shares are at the time covered by such right. The new securities or other property (including any cash payments) issued or distributed with respect to the Issued Shares in consummation of the Change in Control shall be immediately
deposited in escrow with the Corporation (or the successor entity) and shall not be released from escrow until Participant vests in such securities or other property in accordance with the same Vesting Schedule in effect for the Issued Shares. 

 

	 	E.	REPURCHASE RIGHT 

 1. Grant. If Participant ceases for any reason
to remain in Service for two years following the Grant Date, the Corporation shall have the right (the “Repurchase Right”), exercisable at any time during the ninety (90)-day period following Participant’s cessation of

  
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Service, to repurchase at the Repurchase Price any or all of the Issued Shares in which Participant is, at the time of his or her cessation of Service, vested in accordance with the provisions of
the Vesting Schedule set forth in Paragraph D.2 or the special vesting acceleration provisions of Paragraph D.4 (such shares to be hereinafter referred to as the “Vested Shares”). 

2. Exercise of the Repurchase Right. The Repurchase Right shall be exercisable by written notice delivered to each Owner of the
Vested Shares prior to the expiration of the ninety (90)-day exercise period. The notice shall indicate the number of Vested Shares to be repurchased, the Repurchase Price to be paid per share and the date on which the repurchase is to be effected,
such date to be not more than thirty (30) days after the date of such notice. The certificates representing the Vested Shares to be repurchased shall be delivered to the Corporation on the closing date specified for the repurchase. Concurrently
with the receipt of such stock certificates, the Corporation shall pay to Owner, in cash or cash equivalents (including the cancellation of any purchase-money indebtedness), an amount equal to the Repurchase Price for the Vested Shares which are to
be repurchased from Owner. 
 3. Termination of the Repurchase Right. The Repurchase Right shall terminate with respect to any
Vested Shares for which it is not timely exercised under Paragraph E.2. In addition, the Repurchase Right shall terminate and cease to be exercisable upon the earliest to occur of (i) the first date on which shares of
the Common Stock are held of record by more than five hundred (500) persons, (ii) a determination is made by the Board that a public market exists for the outstanding shares of Common Stock, or (iii) a firm commitment underwritten
public offering, pursuant to an effective registration statement under the 1933 Act, covering the offer and sale of the Common Stock in the aggregate amount of at least twenty million dollars ($20,000,000). All Vested Shares as to which the
Repurchase Right lapses shall, however, remain subject to (i) the First Refusal Right and (ii) the Market Stand-Off. 
 4.
Recapitalization. Any new, substituted or additional securities or other property (including cash paid other than as a regular cash dividend) which is by reason of any Recapitalization distributed with respect to the Vested Shares
shall be immediately subject to the Repurchase Right and any escrow requirements hereunder, but only to the extent the Vested Shares are at the time covered by such right or escrow requirements. Appropriate adjustments to reflect such distribution
shall be made to the number and/or class of Vested Shares subject to this Agreement in order to reflect the effect of any such Recapitalization upon the Corporation’s capital structure. 

5. Change in Control. 

(a) In the event of a Change in Control, the Plan Administrator in its sole discretion may determine that the Repurchase Right (i) is to
be assigned to the successor corporation (or parent thereof) or otherwise continued in full force and effect pursuant to the terms of the Change in Control transaction, (ii) is to be terminated, or (iii) is to be exercised on such terms as
determined by the Plan Administrator. 
 (b) To the extent the Repurchase Right remains in effect following a Change in Control, such right
shall apply to any new securities or other property (including any cash payments) received in exchange for the Vested Shares in consummation of the Change in Control, but only to the extent the Vested Shares are at the time covered by such right.

  
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	 	F.	RIGHT OF FIRST REFUSAL 

 1. Grant. The Corporation is hereby granted
the right of first refusal (the “First Refusal Right”), exercisable in connection with any proposed transfer of the Issued Shares in which Participant has vested in accordance with the provisions of Article D. For purposes of this Article
F, the term “transfer” shall include any sale, assignment, pledge, encumbrance or other disposition of the Issued Shares intended to be made by Owner, but shall not include any Permitted Transfer. 

2. Notice of Intended Disposition. In the event any Owner of Issued Shares in which Participant has vested desires to accept a
bona fide third-party offer for the transfer of any or all of such shares (the Issued Shares subject to such offer to be hereinafter referred to as the “Target Shares”), Owner shall promptly (i) deliver to the Corporation written
notice (the “Disposition Notice”) of the terms of the offer, including the purchase price and the identity of the third-party offeror, and (ii) provide satisfactory proof that the disposition of the Target Shares to such third-party
offeror would not be in contravention of the provisions set forth in Articles B and C. 
 3. Exercise of the First Refusal
Right. The Corporation shall, for a period of twenty-five (25) days following receipt of the Disposition Notice, have the right to repurchase any or all of the Target Shares subject to the Disposition Notice upon the same terms as those
specified therein or upon such other terms (not materially different from those specified in the Disposition Notice) to which Owner consents. Such right shall be exercisable by delivery of written notice (the “Exercise Notice”) to Owner
prior to the expiration of the twenty-five (25)-day exercise period. If such right is exercised with respect to all the Target Shares, then the Corporation shall effect the repurchase of such shares, including payment of the purchase price, not more
than five (5) business days after delivery of the Exercise Notice; and at such time the certificates representing the Target Shares shall be delivered to the Corporation. 

Should the purchase price specified in the Disposition Notice be payable in property other than cash or evidences of indebtedness, the
Corporation shall have the right to pay the purchase price in the form of cash equal in amount to the value of such property. If Owner and the Corporation cannot agree on such cash value within ten (10) days after the Corporation’s receipt
of the Disposition Notice, the valuation shall be made by an appraiser of recognized standing selected by Owner and the Corporation or, if they cannot agree on an appraiser within twenty (20) days after the Corporation’s receipt of the
Disposition Notice, each shall select an appraiser of recognized standing and the two (2) appraisers shall designate a third appraiser of recognized standing, whose appraisal shall be determinative of such value. The cost of such appraisal
shall be shared equally by Owner and the Corporation. The closing shall then be held on the later of (i) the fifth (5th) business day following delivery of the Exercise Notice or (ii) the fifth (5th) business day after
such valuation shall have been made. 
 4. Non-Exercise of the First Refusal Right. In the event the Exercise Notice is not
given to Owner prior to the expiration of the twenty-five (25)-day exercise period, Owner shall have a period of thirty (30) days thereafter in which to sell or otherwise dispose of the Target Shares to the third-party offeror identified in the
Disposition Notice upon terms (including the purchase price) no more favorable to such third-party offeror than those specified in the Disposition Notice; provided, however, that any such sale or disposition must not be effected in
contravention of the provisions of Articles B and C. The third-party offeror shall acquire the Target Shares subject to the First Refusal Right and the provisions and restrictions of Article B and Paragraph C.3, and any subsequent disposition of the
acquired 

  
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shares must be effected in compliance with the terms and conditions of such First Refusal Right and the provisions and restrictions of Article B and Paragraph C.3. In the event Owner does not
effect such sale or disposition of the Target Shares within the specified thirty (30)-day period, the First Refusal Right shall continue to be applicable to any subsequent disposition of the Target Shares by Owner until such right lapses. 

5. Partial Exercise of the First Refusal Right. In the event the Corporation makes a timely exercise of the First Refusal Right
with respect to a portion, but not all, of the Target Shares specified in the Disposition Notice, Owner shall have the option, exercisable by written notice to the Corporation delivered within five (5) business days after Owner’s receipt
of the Exercise Notice, to effect the sale of the Target Shares pursuant to either of the following alternatives: 
 (i) sale
or other disposition of all the Target Shares to the third-party offeror identified in the Disposition Notice, but in full compliance with the requirements of Paragraph F.4, as if the Corporation did not exercise the First Refusal Right; or 

(ii) sale to the Corporation of the portion of the Target Shares which the Corporation has elected to purchase, such sale to be
effected in substantial conformity with the provisions of Paragraph F.3. The First Refusal Right shall continue to be applicable to any subsequent disposition of the remaining Target Shares until such right lapses. 

Owner’s failure to deliver timely notification to the Corporation shall be deemed to be an election by Owner to sell the Target Shares
pursuant to alternative (i) above. 
 6. Recapitalization/Reorganization. 

(a) Any new, substituted or additional securities or other property which is by reason of any Recapitalization distributed with respect to
the Issued Shares shall be immediately subject to the First Refusal Right, but only to the extent the Issued Shares are at the time covered by such right. 

(b) In the event of Reorganization, the First Refusal Right shall remain in full force and effect and shall apply to the new capital stock or
other property received in exchange for the Issued Shares in consummation of the Reorganization, but only to the extent the Issued Shares are at the time covered by such right. 

7. Lapse. The First Refusal Right shall lapse upon the earliest to occur of (i) the first date on which shares of the
Common Stock are held of record by more than five hundred (500) persons, (ii) a determination made by the Board that a public market exists for the outstanding shares of Common Stock or (iii) a firm commitment underwritten public
offering, pursuant to an effective registration statement under the 1933 Act, covering the offer and sale of the Common Stock in the aggregate amount of at least twenty million dollars ($20,000,000). However, the Market Stand-Off shall continue to
remain in full force and effect following the lapse of the First Refusal Right. 
  

	 	G.	SPECIAL TAX ELECTION 

 1. Section 83(b) Election. Under Code
Section 83, the excess of the Fair Market Value of the Issued Shares on the date any forfeiture restrictions applicable to such shares lapse over the purchase price (if any) paid for those shares will be reportable as ordinary income on the
lapse date. Participant may elect under Code Section 83(b) to be taxed at the time the Issued Shares are acquired, 

  
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rather than when and as such Issued Shares cease to be subject to such forfeiture restrictions. Such election must be filed with the Internal Revenue Service within thirty (30) days after
the date of this Agreement. Even if the Fair Market Value of the Issued Shares on the date of this Agreement equals the purchase price (if any) paid (and thus no tax is payable), the election must be made to avoid adverse tax consequences in the
future. 
 THE FORM FOR MAKING THIS ELECTION IS ATTACHED AS EXHIBIT II HERETO. PARTICIPANT UNDERSTANDS THAT FAILURE TO MAKE THIS FILING
WITHIN THE APPLICABLE THIRTY (30)-DAY PERIOD WILL RESULT IN THE RECOGNITION OF ORDINARY INCOME AS THE FORFEITURE RESTRICTIONS LAPSE. 

2. FILING RESPONSIBILITY. PARTICIPANT ACKNOWLEDGES THAT IT IS PARTICIPANT’S SOLE RESPONSIBILITY, AND NOT THE CORPORATION’S,
TO FILE A TIMELY ELECTION UNDER CODE SECTION 83(b), EVEN IF PARTICIPANT REQUESTS THE CORPORATION OR ITS REPRESENTATIVES TO MAKE THIS FILING ON HIS OR HER BEHALF. 
  

	 	H.	GENERAL PROVISIONS 

 1. Assignment. The Corporation may assign the
Forfeiture Restriction and/or the Repurchase Right and/or the First Refusal Right to any person or entity selected by the Board, including (without limitation) one or more stockholders of the Corporation. 

2. At Will Employment. Nothing in this Agreement or in the Plan shall confer upon Participant any right to continue in Service
for any period of specific duration or interfere with or otherwise restrict in any way the rights of the Corporation (or any Parent or Subsidiary employing or retaining Participant) or of Participant, which rights are hereby expressly reserved by
each, to terminate Participant’s Service at any time for any reason, with or without cause. 
 3. Notices. Any notice
required to be given under this Agreement shall be in writing and shall be deemed effective upon personal delivery or upon deposit in the U.S. mail, registered or certified, postage prepaid and properly addressed to the party entitled to such notice
at the address indicated below such party’s signature line on this Agreement or at such other address as such party may designate by ten (10) days advance written notice under this paragraph to all other parties to this Agreement. 

4. No Waiver. The failure of the Corporation in any instance to exercise the Repurchase Right or the First Refusal Right or
enforce the Forfeiture Restriction shall not constitute a waiver of any other repurchase rights, rights of first refusal or forfeiture restrictions that may subsequently arise under the provisions of this Agreement or any other agreement between the
Corporation and Participant. No waiver of any breach or condition of this Agreement shall be deemed to be a waiver of any other or subsequent breach or condition, whether of like or different nature. 

5. Cancellation of Shares. If the Corporation shall make available, at the time and place and in the amount and form provided in
this Agreement, the consideration for the Issued Shares to be repurchased in accordance with the provisions of this Agreement (including pursuant to the Repurchase Right or the First Refusal Right), then from and after such time, the person from
whom such shares are to be repurchased shall no longer have any rights as a holder of such shares (other than the right to receive payment of such consideration in accordance with this Agreement). Such shares shall be deemed purchased in accordance
with the applicable provisions hereof, and the Corporation shall be deemed the owner and holder of such shares, whether or not the certificates therefor have been delivered as required by this Agreement. 

  
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	 	I.	MISCELLANEOUS PROVISIONS 

 1. Governing Law. This Agreement shall be
governed by, and construed in accordance with, the laws of the State of Delaware without resort to that state’s conflict-of-laws rules. 

2. Participant Undertaking. Participant hereby agrees to take whatever additional action and execute whatever additional
documents the Corporation may deem necessary or advisable in order to carry out or effect one or more of the obligations or restrictions imposed on either Participant or the Issued Shares pursuant to the provisions of this Agreement. 

3. Agreement is Entire Contract. This Agreement constitutes the entire contract between the parties hereto with regard to the
subject matter hereof. This Agreement is made pursuant to the provisions of the Plan and shall in all respects be construed in conformity with the terms of the Plan. 

4. Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed to be an original, but all of
which together shall constitute one and the same instrument. 
 5. Successors and Assigns. The provisions of this Agreement
shall inure to the benefit of, and be binding upon, the Corporation and its successors and assigns and upon Participant, Participant’s assigns and the legal representatives, heirs and legatees of Participant’s estate, whether or not any
such person shall have become a party to this Agreement and have agreed in writing to join herein and be bound by the terms hereof. 
 IN
WITNESS WHEREOF, the parties have executed this Agreement on the day and year first indicated above. 
  

			
	VERITONE, INC.
		
	By:	 	  

	Name:	 	  

	Title:	 	  

	
	  

	PARTICIPANT NAME:

 
			
		
	Address:	 	  

	  

  
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 SPOUSAL ACKNOWLEDGMENT 

The undersigned spouse of Participant has read and hereby approves the foregoing Stock Issuance Agreement. In consideration of the
Corporation’s granting Participant the right to acquire the Issued Shares in accordance with the terms of such Agreement, the undersigned hereby agrees to be irrevocably bound by all the terms of such Agreement, including (without limitation)
the Forfeiture Restriction and Repurchase Right (as defined in the Agreement). 
  

			
	  

	SPOUSE NAME:
		
	Address:	 	  

	  

 EXHIBIT I 

ASSIGNMENT SEPARATE FROM CERTIFICATE 

FOR VALUE RECEIVED
                     hereby sell(s), assign(s) and transfer(s) unto Veritone, Inc. (the “Corporation”),
                     (                ) shares of the
Common Stock of the Corporation standing in his or her name on the books of the Corporation represented by Certificate No.
                     herewith and do(es) hereby irrevocably constitute and appoint
                     Attorney to transfer the said stock on the books of the Corporation with full power of substitution in the premises. 

Dated:                      

 

			
	 Signature
	 	  

 Instruction: Please do not fill in any blanks other than the signature line. Please sign exactly as you would
like your name to appear on the issued stock certificate. The purpose of this assignment is to enable the Corporation to enforce the Forfeiture Restriction without requiring additional signatures on the part of Participant. 

 INSTALLMENT; REPURCHASE RIGHT

 EXHIBIT II 

SECTION 83(b) TAX ELECTION 

 SECTION 83(b) ELECTION 

This statement is being made under Section 83(b) of the Internal Revenue Code, pursuant to Treas. Reg. Section 1.83-2. 

 

	(1)	The taxpayer who performed the services is: 

 Name: 

Address: 
 Taxpayer Ident. No.:

  

	(2)	The property with respect to which the election is being made is                  shares of the Common Stock of Veritone, Inc.

  

	(3)	The property was issued on             ,         . 

 

	(4)	The taxable year in which the election is being made is the calendar year         . 

  

	(5)	The property is subject to forfeiture if for any reason taxpayer’s service with the issuer terminates. The forfeiture restriction will lapse in a series of installments over a period ending no later than
            , 20    . 

  

	(6)	The fair market value at the time of transfer (determined without regard to any restriction other than a restriction which by its terms will never lapse) is
$                 per share ×                  shares =
$        . 

  

	(7)	The amount paid for such property is $0.00 per share ×                  shares =
$        . 

  

	(8)	The amount to include in gross income is $        . 

  

	(9)	A copy of this statement was furnished to Veritone, Inc. for whom taxpayer rendered the services underlying the transfer of property. 

 

	(9)	This statement is executed on             , 20    . 

 

					
	  
	 		 	  

	Taxpayer	 		 	Spouse (if any)

 FORM OF COVER LETTER FOR FILING OF 83(B) ELECTION 

            , 20     

VIA CERTIFIED MAIL; RETURN RECEIPT REQUESTED 

Internal Revenue Center1 

[Address] 
  

	Re:	Election under Section 83(b) of the Internal Revenue Code 

 Taxpayer:
                                       
                     
 SSN:
                                       
                              

Ladies and Gentlemen: 
 Please find enclosed an executed form of
Election under Section 83(b) of the Internal Revenue Code of 1986, made by                      relating to the issuance of
                 shares of Common Stock of Veritone, Inc. 
 Also
enclosed is a copy of the 83(b) Election and a stamped, self-addressed envelope. Please acknowledge receipt of these materials by stamping the enclosed copy of the 83(b) Election with the date of receipt and returning it to the undersigned in the
courtesy envelope enclosed. Should you have any questions, please contact the undersigned at (        )            . 

Thank you for your attention to this matter. 
 [NAME] 

Enclosures 
  

 

	1 	The 83(b) election must be filed with the Internal Revenue Service Center with which taxpayer files his or her Federal income tax returns and must be made within thirty (30) days after the execution date of
the Stock Issuance Agreement. The filing should be made by registered or certified mail, return receipt requested. Participant should retain two (2) copies of the completed form for filing with his or her Federal and state tax returns
for the current tax year and an additional copy for his or her records. 

 INSTALLMENT; REPURCHASE
RIGHT 
 EXHIBIT III 

2014 STOCK OPTION/STOCK ISSUANCE PLAN 

 APPENDIX 

The following definitions shall be in effect under the Agreement: 

A. Agreement shall mean this Stock Issuance Agreement. 

B. Board shall mean the Corporation’s Board of Directors. 

C. Change in Control shall mean a change in ownership or control of the Corporation effected through any of the following
transactions: 
 (i) a merger, consolidation or other reorganization approved by the Corporation’s stockholders,
unless securities representing more than fifty percent (50%) of the total combined voting power of the voting securities of the successor corporation are immediately thereafter beneficially owned, directly or indirectly and in
substantially the same proportion, by the persons who beneficially owned the Corporation’s outstanding voting securities immediately prior to such transaction, or 

(ii) a stockholder-approved sale, transfer or other disposition of all or substantially all of the Corporation’s assets in
liquidation or dissolution of the Corporation, or 
 (iii) the acquisition, directly or indirectly by any person or related
group of persons (other than the Corporation or a person that directly or indirectly controls, is controlled by, or is under common control with, the Corporation), of beneficial ownership (within the meaning of Rule 13d-3 of the 1934 Act) of
securities possessing more than fifty percent (50%) of the total combined voting power of the Corporation’s outstanding securities pursuant to a tender or exchange offer made directly to the Corporation’s stockholders. 

In no event shall any public offering of the Corporation’s securities be deemed to constitute a Change in Control. 

D. Code shall mean the Internal Revenue Code of 1986, as amended. 

E. Common Stock shall mean the Corporation’s common stock. 

F. Corporation shall mean Veritone, Inc., a Delaware corporation, and any successor corporation to all or substantially all of
the assets or voting stock of Veritone, Inc. which shall by appropriate action adopt the Plan. 
 G. Disposition Notice shall
have the meaning assigned to such term in Paragraph F.2. 
 H. Employee shall mean an individual who is in the employ of the
Corporation (or any Parent or Subsidiary), subject to the control and direction of the employer entity as to both the work to be performed and the manner and method of performance. 

I. Exercise Notice shall have the meaning assigned to such term in Paragraph F.3. 

  
 A-1 

 J. Fair Market Value per share of Common Stock on any relevant date shall be
determined in accordance with the following provisions: 
 (i) If the Common Stock is at the time traded on the Nasdaq Global
or Global Select Market, then the Fair Market Value shall be the closing selling price per share of Common Stock on the date in question, as such price is reported by the National Association of Securities Dealers for that particular Stock Exchange
and published in The Wall Street Journal. If there is no closing selling price for the Common Stock on the date in question, then the Fair Market Value shall be the closing selling price on the last preceding date for which such quotation
exists. 
 (ii) If the Common Stock is at the time listed on any other Stock Exchange, then the Fair Market Value shall be
the closing selling price per share of Common Stock on the date in question on the Stock Exchange determined by the Plan Administrator to be the primary market for the Common Stock, as such price is officially quoted in the composite tape of
transactions on such exchange and published in The Wall Street Journal. If there is no closing selling price for the Common Stock on the date in question, then the Fair Market Value shall be the closing selling price on the last preceding
date for which such quotation exists. 
 (iii) If the Common Stock is not at the time listed on any Stock Exchange, then the
Fair Market Value shall be determined by the Plan Administrator through the reasonable application of a reasonable valuation method that takes into account the applicable valuation factors set forth in the Treasury Regulations issued under
Section 409A of the Code. 
 K. Family Member shall mean any of the following members of Participant’s family: any
child, stepchild, grandchild, parent, stepparent, grandparent, spouse, former spouse, sibling, niece, nephew, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law or sister-in-law. 

L. First Refusal Right shall have the meaning assigned to such term in Article F. 

M. Forfeiture Restriction shall have the meaning assigned to such term in Paragraph D.1. 

N. Grant Date shall have the meaning assigned to such term in Paragraph A.1. 

O. Issued Shares shall have the meaning assigned to such term in Paragraph A.1. 

P. Market Stand-Off shall mean the market stand-off restriction specified in Paragraph C.3. 

Q. 1933 Act shall mean the Securities Act of 1933, as amended. 

R. Owner shall mean Participant and all subsequent holders of the Issued Shares who derive their chain of ownership through a
Permitted Transfer from Participant. 
 S. Parent shall mean any corporation (other than the Corporation) in an unbroken chain
of corporations ending with the Corporation, provided each corporation in the unbroken chain (other than the Corporation) owns, at the time of the determination, stock possessing fifty percent (50%) or more of the total combined voting power of
all classes of stock in one of the other corporations in such chain. 

  
 A-2 

 T. Participant shall mean the person to whom shares are issued under the Stock
Issuance Program. 
 U. Permitted Transfer shall mean (i) a gratuitous transfer of the Issued Shares to one or more of
Participant’s Family Members or to a trust established for Participant or one or more such Family Members, provided and only if Participant obtains the Corporation’s prior written consent to such transfer, (ii) a transfer of
title to the Issued Shares effected pursuant to Participant’s will or the laws of inheritance following Participant’s death or (iii) a transfer to the Corporation in pledge as security for any purchase-money indebtedness incurred by
Participant in connection with the acquisition of the Issued Shares. 
 V. Plan shall mean the Corporation’s 2014 Stock
Option/Stock Issuance Plan attached hereto as Exhibit III. 
 W. Plan Administrator shall mean either the Board or a committee
of the Board acting in its capacity as administrator of the Plan. 
 X. Recapitalization shall mean any of the following
transactions affecting the Corporation’s outstanding Common Stock as a class without the Corporation’s receipt of consideration: any stock split, stock dividend, spin-off transaction, extraordinary distribution (whether in cash, securities
or other property), recapitalization, combination of shares, exchange of shares or other similar transaction affecting the Common Stock without the Corporation’s receipt of consideration. 

Y. Reorganization shall mean any of the following transactions: 

(i) a merger or consolidation in which the Corporation is not the surviving entity, 

(ii) a sale, transfer or other disposition of all or substantially all of the Corporation’s assets, 

(iii) a reverse merger in which the Corporation is the surviving entity but in which the Corporation’s outstanding voting
securities are transferred in whole or in part to a person or persons different from the persons holding those securities immediately prior to the merger, or 

(iv) any transaction effected primarily to change the state in which the Corporation is incorporated or to create a holding
company structure. 
 Z. Repurchase Price shall mean the Fair Market Value per share of Common Stock (or any other securities
or property being repurchased) on the date of Participant’s cessation of Service (or on the date of the Change in Control in the event the Repurchase Right is exercised in connection with the Change in Control). 

AA. Repurchase Right shall mean the right granted to the Corporation in accordance with Article E. 

  
 A-3 

 BB. SEC shall mean the Securities and Exchange Commission. 

CC. Service shall mean Participant’s performance of services for the Corporation (or any Parent or Subsidiary, whether now
existing or subsequently established) in the capacity of an Employee, a non-employee member of the board of directors or a consultant or independent advisor. For purposes of this Agreement, Participant shall be deemed to cease Service immediately
upon the occurrence of either of the following events: (i) Participant no longer performs services in any of the foregoing capacities for the Corporation or any Parent or Subsidiary or (ii) the entity for which Participant is performing
such services ceases to remain a Parent or Subsidiary of the Corporation, even though Participant may subsequently continue to perform services for that entity. Service shall not be deemed to cease during a period of military leave, sick leave or
other personal leave approved by the Corporation. However, except to the extent otherwise required by law or expressly authorized by the Plan Administrator or by the Corporation’s written policy on leaves of absence, no Service credit shall be
given for vesting purposes for any period Participant is on a leave of absence. 
 DD. Stock Exchange shall mean the American
Stock Exchange, the Nasdaq Global or Global Select Market or the New York Stock Exchange. 
 EE. Stock Issuance Program shall
mean the Stock Issuance Program under the Plan. 
 FF. Subsidiary shall mean any corporation (other than the Corporation) in
an unbroken chain of corporations beginning with the Corporation, provided each corporation (other than the last corporation) in the unbroken chain owns, at the time of the determination, stock possessing fifty percent (50%) or more of the
total combined voting power of all classes of stock in one of the other corporations in such chain. 
 GG. Target Shares shall
have the meaning assigned to such term in Paragraph F.2. 
 HH. Unvested Shares shall have the meaning assigned to such
term in Paragraph D.1. 
 II. Vested Shares shall have the meaning assigned to such term in Paragraph E.1. 

JJ. Vesting Schedule shall mean the vesting schedule specified in Paragraph D.2 pursuant to which Participant is to vest in
the Issued Shares in a series of installments over the Participant’s period of Service. 

  
 A-4EX-10.4

 Exhibit 10.4 

CONSULTING AGREEMENT 

This Consulting Agreement (this “Agreement”) is made and entered into as of the 2nd day of September, 2016
by and between Veritone, Inc., a Delaware corporation (“Company”) and John M. Markovich, an independent contractor (“Consultant”) with respect to Consultant’s engagement by Company as provided
herein (each a “Party”and collectively, the “Parties”). In consideration of the terms and conditions set forth below, Company and Consultant agree as follows: 

1. SERVICES. 
 a.
Engagement. Company hereby retains Consultant to provide, and Consultant hereby agrees to perform, the services generally described in Exhibit A hereto, and such other services as Company and Consultant may mutually agree to
from time to time within the areas of Consultant’s skills, expertise and experience (the “Services”). Consultant shall perform the Services according to a schedule mutually agreed to between Company and Consultant and
Consultant shall devote as much of Consultant’s time as reasonably necessary to provide the Services as contemplated herein. Notwithstanding the foregoing, Company and Consultant acknowledge and agree that at all times during the Term (as
hereafter defined), Consultant shall maintain sole discretion and control of Consultant’s Services and the manner in which such Services are to be provided to Company hereunder. In performing the Services, Consultant shall (i) devote all
skills, expertise and experience reasonably necessary to deliver the Services and achieve the desired results as communicated by the Company from time to time, (ii) provide the Services in a competent and professional manner in accordance with
Company and industry standards; (iii) comply with all applicable laws and regulations; and (iv) adhere to the highest standards of ethics and integrity. 

b. Scope of Authority. During the Term, Consultant acknowledges that Consultant shall not possess any power or authority to bind the
Company to any contract or other obligation. Consultant further acknowledges that Consultant shall not have any direct authority over any employee or other consultant of the Company. At all times during the Term, Consultant shall be accountable to
the Company’s Chief Executive Officer, or his designee(s), regarding the performance of Consultant’s services hereunder and the results achieved thereby. 

c. Other Engagements. Company acknowledges and agrees that during the Term, Consultant (i) may represent, perform services for, or
be employed by such additional persons or companies as Consultant sees fit, except to the extent that any such engagement or employment causes Consultant to breach Consultant’s obligations under this Agreement, or otherwise results in a
conflict of interest between Consultant and Company. 
 2. COMPENSATION. 

a. Fee. In consideration for performance of the Services, Consultant shall be paid the compensation set forth in Exhibit
A to this Agreement. Company shall affect no withholdings from Consultant’s compensation and Consultant shall be solely responsible for all social security, tax, disability, and other state and federal taxes or assessments related to
the compensation and the Services provided under this Agreement. 
 b. Expenses. Unless expressly provided otherwise in writing by
the Company, and except as expressly described in Exhibit A to this Agreement, Consultant will be solely responsible for all expenses incurred by Consultant in connection with performing the Services or otherwise performing
Consultant’s obligations under this Agreement. 
 c. Place of Work. Consultant’s place of work shall be as set forth in
Exhibit A. 
 3. TERM OF AGREEMENT. 

a. Term. This Agreement will commence on September 2, 2016 (the “Effective Date”) and shall continue in
effect until March 3, 2017, or the date upon which this Agreement is terminated earlier in accordance with Section 3.b or Section 4 (Default) herein (the “Term”). 

b. Termination. Notwithstanding anything herein to the contrary, either Party may terminate this Agreement at any time by giving thirty
(30) days written notice to the other Party in accordance with the notice provisions set forth below. 
 c. Termination by
Consultant. Upon termination of this Agreement by Consultant for any reason, including Section 3.b or any of the provisions set forth in Section 4 (Default) below, Consultant shall be entitled to payment for Services
completed prior to the termination date and reimbursement for expenses incurred prior to the termination date. Thereafter, Company shall owe Consultant no further amounts or obligations. 

  
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 d. Termination by Company. Upon termination of this Agreement by Company for any reason,
including Section 3.b or any of the provisions set forth in Section 4 (Default) below, Consultant shall be entitled to payment for Services completed prior to the termination date and reimbursement for expenses incurred prior
to the termination date. Thereafter, Company shall owe Consultant no further amounts or obligations. 
 e. Effect of Termination.
Upon any termination of this Agreement, for any reason or by either Party, Consultant shall immediately return to the Company all Confidential Information and all copies and abstracts thereof, together with all other documents, plans, data, artwork,
renderings, tangible items, equipment, including, without limitation, all computers, devices and peripherals, and all other property of the Company provided to Consultant, or created by Consultant in connection with, or as work product of, the
Services to be rendered hereunder. 
 4. DEFAULT. 

a. If either Party defaults in the performance of this Agreement or materially breaches any of its provisions, the non-breaching Party may
terminate this Agreement by giving written notification to the breaching Party. Termination shall be effective immediately upon receipt of such written notification by the breaching Party, or five (5) days after mailing of the notice to the
address set forth in the notice provisions below, whichever occurs first. For purposes of this Section 4, a material breach of this Agreement shall be limited to the following: 

 

	 	i)	The Company’s failure to pay for Consultant’s Services and/or to reimburse Consultant for expenses as agreed within fifteen (15) days after receipt of Consultant’s written demand for payment.

  

	 	ii)	Failure of Consultant to provide the Services in a professional manner. 

 b. This Agreement
shall terminate automatically on the occurrence of any of the following events: 
 i) (a) Appointment of a receiver, liquidator, or
trustee for either Party by decree of competent authority in connection with any adjudication or determination by such authority that either Party is bankrupt or insolvent; (b) the filing by either Party of a petition in voluntary bankruptcy,
the making of an assignment of all or substantially all of its assets to a receiver for the benefit of such party’s creditors, or the entering into of a composition with its creditors; or (c) any formal action of the Company’s Board
of Directors to terminate Company’s existence or to otherwise wind-up Company’s affairs; 
 ii) Death or disability of
Consultant. 
 5. REPRESENTATIONS AND WARRANTIES. Consultant represents and warrants that Consultant: (i) has the full
power and authority to enter into and to fulfill the terms of this Agreement and to perform the Services, (ii) has the qualifications and ability to perform the Services in a workmanlike and professional manner, without the advice, control, or
supervision of the Company, (iii) has not entered and will not enter into any agreements or activities that will or might interfere or conflict with the terms and conditions hereof, and (iv) shall have sole discretion and control of
Consultant’s Services and the manner in which they are to be performed. 
 6. NON-SOLICITATION; NON-INTERFERENCE. For a
period of one (1) year following the termination of this Agreement, Consultant will not directly or indirectly induce or attempt to induce any customer, vendor, licensor, licensee, contractor, employee, consultant or other person or entity with
which Company, or any of its affiliates, has a business relationship to cease doing business with Company, or any of its affiliates, or in any way interfere with the relationship between Company, or any of its affiliates, and such persons and
entities. 
 7. RELATIONSHIP OF THE PARTIES. Consultant enters into this Agreement as, and shall continue to be, an
independent contractor. In no circumstance shall Consultant look to Company as Consultant’s employer, partner, agent, or principal. Neither Consultant, nor any employee of Consultant (which for purposes of this Paragraph shall be included in
the term “Consultant”), shall be entitled to any benefits accorded to Company’s employees, including, without limitation, workers’ compensation insurance, disability insurance, retirement plans, vacation pay or sick pay.
Consultant’s exclusion from benefit programs maintained by Company is a material component of the terms of compensation negotiated by the Parties, and is not premised on Consultant’s status as a non-employee with respect to Company. To the
extent that Consultant may become eligible for any benefit programs maintained by Company (regardless of the timing of or reason for eligibility), Consultant hereby waives Consultant’s right to participate in such programs. Consultant’s
waiver is not conditioned on any representation or assumption concerning Consultant’s status under the common law test. Consultant also agrees that, consistent with Consultant’s independent contractor status, Consultant will not apply for
any government-sponsored benefits that are intended to apply to employees generally, including, but not limited to, unemployment benefits. 

  
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 8. COOPERATION. Consultant and Company shall provide to each other upon request any
and all information reasonably necessary to determine their respective obligations under this Agreement, to fulfill the purposes of the Services, or to maintain accurate records. 

9. NOTICES. Any notice under this Agreement must be in writing and shall be effective upon delivery by hand or facsimile, one
(1) day following the day when deposited with a reputable, established overnight courier service for delivery to the intended addressee, or five (5) business days after deposited in the United States mail, postage prepaid, certified or
registered, and addressed to Company or to Consultant at the corresponding address set forth below. Alternatively, the parties may utilize email as the method of delivery of any such notice to be provided hereunder. Any notices sent by email shall
be delivered to the email addresses set forth below, or such other email address as designated by a party during the Term. Notices sent by email shall be deemed effective upon confirmation of delivery by a “read receipt” or other such
notice generated by the applicable email system, but in any event, by reply of the recipient of such notice. Consultant shall be obligated to notify Company in writing of any change in Consultant’s mail or email address. Notice of change of any
such address shall be effective only when provided in accordance with this Section 9: 
  

			
	To Company:	  	To Consultant:
	Veritone, Inc.	  	John M. Markovich
	3366 Via Lido	  	1161 Gleneagles Terrace
	Newport Beach, CA 92663	  	Costa Mesa, CA 92627
	Attn: Chad Steelberg, CEO	  	Email: Jmarkovich1@cox.net
	Email: chad@steelberg.com	  	

 10. CONFIDENTIALITY. Consultant and Company acknowledge Consultant’s prior execution of a
Company’s Mutual Confidentiality and Nondisclosure Agreement (“NDA”) dated September 2, 2016, and agree such NDA shall remain in full force and effect in accordance with its terms. 

11. OWNERSHIP OF INTELLECTUAL PROPERTY. Consultant and Company acknowledge Consultant’s prior execution of a Proprietary
Information and Inventions Agreement (“Inventions Agreement”) dated July 29, 2014, which shall remain in full force and effect in accordance with its terms. 

12. OFFER LETTER. Consultant agrees that the Company and its affiliates shall have no further obligations under that certain
Offer Letter dated July 29, 2014 between Consultant and Steel Ventures except as expressly set forth hereunder. 
 13.
ARBITRATION. 
 a. All disputes between Consultant, including any employees of Consultant, and the Company
relating in any way to this Agreement or the Services to be performed under this Agreement (including, but not limited to, claims for breach of contract, tort, discrimination, harassment, and any violation of federal or state law)
(“Arbitrable Claims”) shall be resolved by arbitration before a neutral arbitrator. 
 b. The arbitrator
shall be selected and the arbitration hearing conducted pursuant to the Commercial Arbitration Rules of the American Arbitration Association and shall take place in Orange County, California, unless otherwise agreed to by the Parties. Arbitration
shall be final and binding upon the Parties and shall be the exclusive remedy for all claims covered by this arbitration provision. Either party may bring an action in court to compel arbitration under this Agreement, to enforce an arbitration award
or to obtain temporary injunctive relief pending a judgment based on the arbitration award. Otherwise, neither party shall initiate or prosecute any lawsuit or administrative action in any way related to any Arbitrable Claim. 

c. The Federal Arbitration Act shall govern the interpretation and enforcement of this agreement on Arbitration, except if any
court finds that the Federal Arbitration Act does not apply, the California Arbitration Act shall govern the interpretation and enforcement of this agreement. If any court or arbitrator finds that any term makes this Arbitration agreement
unenforceable for any reason, the court or arbitrator shall have the power to modify such term (or if necessary delete such term) to the minimum extent necessary to make this Arbitration agreement enforceable to the fullest extent permitted by law.

  
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 THE PARTIES HEREBY WAIVE ANY RIGHTS THEY MAY HAVE TO TRIAL BY JURY IN REGARD TO ARBITRABLE CLAIMS, INCLUDING
WITHOUT LIMITATION, ANY RIGHT TO TRIAL BY JURY AS TO THE MAKING, EXISTENCE, VALIDITY, OR ENFORCEABILITY OF THE AGREEMENT TO ARBITRATE. 

14. MISCELLANEOUS PROVISIONS. 

a. Assignment; Successors and Assigns. Consultant agrees that Consultant will not assign, delegate, or otherwise
transfer his obligations for performing the Services without the written consent of the Company. Company may assign this Agreement, or any or all of its rights hereunder, to any successor entity and will be relieved of all its obligations to
Consultant hereunder to the extent such obligations are assumed in writing by such credit worthy assignee. Subject to the foregoing, this Agreement shall be binding upon and shall inure to the benefit of the Parties and their respective heirs, legal
representatives, successors, and permitted assigns, and shall not benefit any person or entity other than those enumerated. 

b. Entire Agreement. The terms of this Agreement are intended by the Parties to be the final expression of their
agreement with respect to the subject matter hereof and supersedes all prior agreements and understandings, whether oral or written. The Parties further intend that this Agreement shall constitute the complete and exclusive statement of its terms
and that no conflicting extrinsic evidence may be introduced in any judicial, administrative, or other legal proceeding involving this Agreement. 

c. Amendments; Waivers. This Agreement shall not be varied, altered, modified, changed or in any way amended except by
an instrument in writing executed by Consultant and a duly authorized representative of Company. 
 d. Severability;
Enforcement. If any provision of this Agreement, or the application thereof to any person, place, or circumstance, shall be held by an arbitrator or a court of competent jurisdiction to be invalid, unenforceable, or void, the remainder of this
Agreement and such provisions as applied to other persons, places, and circumstances shall remain in full force and effect, and such provision shall be enforced to fullest extent consistent with applicable law. 

e. Governing Law. Except as otherwise provided, the validity, interpretation, enforceability, and performance of this
Agreement shall be governed by and construed in accordance with the laws of the State of California without regard to principles of conflicts of law. 

f. Interpretation. This Agreement shall be construed as a whole, according to its fair meaning, and not in favor of or
against any party. By way of example and not in limitation, this Agreement shall not be construed in favor of the party receiving a benefit nor against the party responsible for any particular language in this Agreement. Captions are used for
reference purposes only and should be ignored in the interpretation of this Agreement. 
 IN WITNESS WHEREOF, the Parties acknowledge
and agree to the foregoing terms and conditions, effective as of the date first set forth above. 
  

									
	COMPANY	 		 	CONSULTANT
			
	VERITONE, INC.	 		 	
					
	By:	 	 /s/ Chad Steelberg
	 		 	By:	 	 /s/ John M. Markovich

	Name:	 	Chad Steelberg	 		 	Name:	 	John M. Markovich
	Title:	 	Chief Executive Officer	 		 		 	

  
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 EXHIBIT A 
  

	1.	Services. Pursuant to Section 1a. (Engagement) of the Agreement, Consultant shall apply his skills and experience as a financial consultant in providing the Services, which shall include advising the
Company in the following areas: 

  

	 	•	 	Transitional issues associated with Consultant’s termination of employment 

  

	 	•	 	Process and strategic / operational considerations associated with the Company’s planned public offering 

  

	 	•	 	Support and assistance with Company’s existing litigation with former employees 

  

	 	•	 	Support and guidance associated with Company’s 409A valuation engagement 

  

	 	•	 	Potential Series C preferred stock investment by one or more strategic investors 

  

	 	•	 	Other related services as mutually agreed between the Company and Consultant 

  

	2.	Compensation. In consideration of the Services, Company shall give Consultant the Dell laptop computer that Consultant has been using and Consultant shall be paid the following Cash and Equity Compensation:

 Cash Compensation: a monthly retainer fee (the “Fee”) in the amount of ten thousand dollars
($10,000) per month, or per thirty (30) day period, as applicable. All invoices shall be payable in full within fifteen (15) days of Company’s receipt of Consultant’s invoice. In the event of a partial month, or 30 day
period, Consultant shall be paid for the pro rata portion thereof during which this Agreement was in effect. 
 Equity Compensation:
continued monthly vesting of Consultant’s existing Restricted Stock, Incentive Stock Option and Non-Statutory Stock Option (the “Equity Incentives”) previously issued to Consultant in his former capacity as Chief Financial
Officer and Secretary of the Company as summarized below. In the event that the Term of the Agreement ends after the 15th of any month, Consultant’s Equity Incentives shall vest as of the
next monthly anniversary date (1st of each month). For purposes of this Agreement, Consultant shall considered as being in “Service” as defined in the Company’s 2014 Stock Option /
Stock Issuance Plan until this Agreement is terminated. 
  

	 	•	 	Restricted Stock grant in the amount of sixty three thousand six hundred and sixty (63,660) shares approved and granted by the Company’s board of directors on August 7, 2014 subject to a forty eight
(48) month vesting period commencing as of July 1, 2014. As of the date of this Agreement, Consultant has vested 34,482 shares under such Restricted Stock grant that vests at the rate of one thousand three hundred twenty six and a quarter
(1,326.25) shares per month as of the 1st of every calendar month. 

  

	 	•	 	Incentive Stock Option grant in the amount of one hundred thousand (100,000) shares approved and granted by the Company’s board of directors on August 7, 2014 subject to a forty eight (48) month
vesting period commencing as of July 1, 2014. As of the date of this Agreement, Consultant has vested 54,166 shares under such Incentive Stock Option grant that vests at the rate of two thousand eighty three and a third (2,083.33) shares
per month as of the 1st of every calendar month. 

  

	 	•	 	Non-Statutory Stock Option grant in the amount of thirty seven thousand five hundred (37,500) shares approved and granted by the Company’s board of directors on April 26, 2016 subject to a forty eight
(48) month vesting period and a twelve (12) month cliff with nine thousand three hundred seventy five (9,375) shares vesting as of April 26, 2017 and seven hundred eighty one and a quarter (781.25) shares vesting each month
thereafter. 

 In addition to the monthly vesting set forth above, Consultant’s Restricted Stock grant shall be subject to
acceleration of vesting as set forth below: 
  

	 	•	 	In the event that Company files for a public offering of its shares with the Securities and Exchange Commission during, or within thirty (30) days of, the Term, fifty percent (50%) of Consultant’s then
unvested shares of Restricted Stock shall vest in full with the Company’s corresponding right to repurchase lapsing for such shares. 

  

	 	•	 	In the event that Company goes public during, or within thirty (30) days of the Term, then one hundred percent (100%) of Consultant’s then unvested shares of Restricted Stock shall vest in full as of the
effective date of such public offering of the Company’s securities with the Company’s corresponding right to repurchase such shares lapsing in full. 

  
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 Consultant agrees that except as set forth herein and pursuant to that certain Stock Issuance
Agreement between HomDNA and Consultant dated February 12, 2015, Consultant holds no other equity interest (and has no right to acquire any further equity interest) in the Company or any of its affiliated companies. 

 

	3.	Expense Reimbursement. Consultant shall be reimbursed for all reasonable out-of-pocket expenses incurred on behalf of the Company in providing the Services to the Company including, but not limited to, travel,
lodging, and other expenses adequately documented by receipts and a Company approved expense reimbursement form. Consultant shall be reimbursed for the use of his personal vehicle, where applicable, at the then applicable IRS Standard Mileage Rate.
Unless otherwise agreed between the Parties in writing, Consultant (i) shall not undertake any air travel or lodging on behalf of Company unless previously authorized by the Company, (ii) shall not fly first class unless approved by the
Company’s CEO, and (iii) shall stay at hotels designated by the Company, if any. All phone, fax and email charges incurred by consultant shall be paid by Consultant. The Company shall reimburse Consultant for any expenses incurred within
ten (10) business days of the Company receiving the necessary receipts and completed expense reimbursement form. 

Subsequent to the date of this Agreement, Consultant will also submit out-of-pocket expenses that he incurred while employed by Company. 

 

	4.	Invoices. Consultant shall submit detailed invoices to the Company on a monthly basis subsequent to each month of service. Invoices shall be in the form as provided in Exhibit B. 

 

	5.	Place of Work. Consultant’s principal place of work shall be Consultant’s home, Company’s office or any other location as Consultant determines necessary to achieve the desired results of this
Agreement. 

  
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 EXHIBIT B 

John M. Markovich 
 1161
Gleneagles Terrace 
 Costa Mesa, CA 92627 

Jmarkovich1@cox.net 
  

 
  

 

			
	 To:  Stewart Ellner

Corporate Controller

Veritone, Inc.

3636 Via Lido

Newport Beach, CA 92636
	  	Invoice for Services Rendered
	     Re: Consulting Agreement dated September 2, 2106

		
	Invoice Date:                     	  	

  

					
	 DATE
	  	 DESCRIPTION OF SERVICES
	  	 FEE

		  		  	
		  		  	
		  		  	
		  		  	
		  		  	
		  		  	
		  		  	
		  		  	
		  		  	
		  		  	
		  		  	
		  		  	
		  		  	
		  	Please Make Check Payable to: John M. Markovich	  	
		  		  	  

		  	 TOTAL $ DUE
	  	
		  		  	  

  
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