Document:

Exhibit 10.2

 

EXECUTION
VERSION

 

 

 

 

 

 

 

 

 

 

INVESTOR
RIGHTS AGREEMENT

 

BY
AND AMONG

 

THE
SIMPLY GOOD FOODS COMPANY,

 

CONYERS
PARK SPONSOR LLC

 

AND

 

ATKINS
HOLDINGS LLC

 

DATED JULY 7, 2017

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

     

     

    

 

TABLE
OF CONTENTS

 

	1.	Definitions	1
	 	 	 
	2.	Underwritten
    Offerings	4
	 	 	 
	3.	Procedures	7
	 	 	 
	4.	Indemnification	11
	 	 	 
	5.	Board
    Rights	14
	 	 	 
	6.	Holder
    Veto Rights	17
	 	 	 
	7.	Information
    Rights	16
	 	 	 
	8.	Restrictions
    on Transfer	18
	 	 	 
	9.	Termination	18
	 	 	 
	10.	Miscellaneous	18

 

     

     

    

 

INVESTOR
RIGHTS AGREEMENT

 

This
INVESTOR RIGHTS AGREEMENT, dated as of July 7, 2017 (this “Agreement”), is made and entered into by and among
The Simply Good Foods Company, a Delaware corporation (the “Company”), Conyers Park Sponsor LLC, a Delaware
limited liability company (“Sponsor”), and Atkins Holdings LLC, a Georgia limited liability company (“Holder”).

 

RECITALS

 

WHEREAS,
the Company has prepared a registration statement on Form S-4 (File No. 333-217244) with respect to the issuance and sale of its
common stock, par value $0.0001 per share (the “Common Stock”), with the Securities and Exchange Commission
(the “Commission”) under the Securities Act of 1933, as amended (the “Securities Act”);

 

WHEREAS,
Holder is a holder of Common Stock; and

 

WHEREAS,
the Company and Sponsor have agreed to provide to Holder the rights set forth in this Agreement.

 

NOW,
THEREFORE, in consideration of the premises and the mutual promises and covenants contained in this Agreement, and for other good
and valuable consideration, the receipt and sufficiency of which are hereby acknowledged,

 

IT
IS AGREED as follows:

 

1.             DEFINITIONS

 

As
used in this Agreement, the following terms shall have the following meanings:

 

“Affiliate”
of any specified Person means any other Person directly or indirectly controlling or controlled by, or under common control with,
such specified Person.

 

“Agreement”
shall have the meaning set forth in the Preamble hereof.

 

“Board” shall mean the Board of Directors of the Company.

 

“Business
Day” shall mean any day except Saturday, Sunday or any days on which banks are generally not open for business in New
York, New York.

 

“Common
Stock” shall have the meaning set forth in the Recitals hereof.

 

“Commission”
shall have the meaning set forth in the Recitals hereof.

 

“Company”
shall have the meaning set forth in the Preamble hereof.

 

“Demand
Registration” shall have the meaning set forth in Section 2(a) of this Agreement.

 

    	 	1	 

     

    

 

“Demand
Registration Statement” shall have the meaning set forth in Section 2(a) of this Agreement.

 

“Exchange
Act” shall mean the Securities Exchange Act of 1934, as amended (or any corresponding provision of succeeding law) and
the rules and regulations thereunder.

 

“FINRA”
shall mean the Financial Industry Regulatory Authority.

 

“Holder”
shall have the meaning set forth in the Preamble hereof.

 

“Holder
Designee” shall have the meaning set forth in Section 5(a) of this Agreement.

 

“Holder
Group” shall mean the Holder, its Affiliates, any funds managed by Roark Capital Management, LLC or its successor and
their respective Affiliates, portfolio companies and limited partners.

 

“Holder
Observer” shall have the meaning set forth in Section 5(a) of this Agreement.

 

“Holder
Shares” shall mean at any time all securities of the Company or of any successor of the Company beneficially owned (as
such term is defined in Rule 13d-3 under the Exchange Act) by Holder, including any and all securities of the Company or of any
successor of the Company acquired and held in such capacity subsequent to the date hereof; provided, however, that
such Holder Shares shall cease to be Holder Shares with respect to Holder upon the earliest to occur of (a) with respect to any
particular Holder Share, such Holder Share shall have been sold, transferred, disposed of or exchanged by Holder, and (b) the
date on which such securities shall have ceased to be outstanding.

 

“Holder’s
Initial Equity Stake” shall mean 8,843,174 shares of Common Stock.

 

“Liabilities”
shall have the meaning set forth in Section 4(a)(i) of this Agreement.

 

“Maximum
Threshold” shall have the meaning set forth in Section 2(c)(i) of this Agreement.

 

“Non-Holder
Securities” shall have the meaning set forth in Section 2(c)(i) of this Agreement.

 

“Person”
shall mean any individual, partnership, corporation, limited liability company, joint venture, association, trust, unincorporated
organization or other governmental or legal entity.

 

“Prospectus”
means the prospectus or prospectuses included in any Registration Statement (including without limitation, any prospectus subject
to completion and a prospectus that includes any information previously omitted from a prospectus filed as part of an effective
registration statement in reliance upon Rule 430A promulgated under the Securities Act and any term sheet filed pursuant to Rule
434 under the Securities Act), as amended or supplemented by any prospectus supplement with respect to the terms of the offering
of any portion of Holder Shares covered by such Registration Statement and by all other amendments and supplements to the prospectus,
including post-effective amendments and all material incorporated by reference or deemed to be incorporated by reference in such
prospectus or prospectuses.

 

    	 	2	 

     

    

 

“Registration
Statement” means any registration statement of the Company filed with the Commission under the Securities Act which
covers any Holder Shares pursuant to the provisions of this Agreement, including the Prospectus, amendments and supplements to
such Registration Statement, including post-effective amendments, all exhibits and all materials incorporated by reference or
deemed to be incorporated by reference in such Registration Statement.

 

“Sale
Expenses” shall mean (a) the fees and disbursements of counsel and independent public accountants for the Company incurred
in connection with the Company’s performance of or compliance with this Agreement, including the expenses of any special
audits or “comfort” letters required by or incident to such performance and compliance, and any premiums and other
costs of policies of insurance obtained by the Company against liabilities arising out of the sale of any securities, (b) all
filing and stock exchange fees, all fees and expenses of complying with securities or “blue sky” laws (including any
legal investment memoranda related thereto), all fees and expenses of custodians, transfer agents and registrars, all printing
and producing expenses, messenger and delivery expenses and any reasonable and documented fees and disbursements of counsel retained
by Holder up to $50,000, (c) expenses relating to any analyst or investor presentations or any “road shows” undertaken
in connection with the marketing or selling of Holder Shares, (d) fees and expenses in connection with any review by FINRA of
the underwriting arrangements or other terms of the offering, and all fees and expenses of any “qualified independent underwriter,”
including the reasonable fees and expenses of any counsel thereto, and (e) costs of any selling agreements and other documents
in connection with the offering, sale or delivery of Holder Shares; provided, however, that “Sale Expenses”
shall not include any out-of-pocket expenses of Holder (other than as set forth in clause (b) above), transfer taxes, underwriting
or brokerage commissions or discounts associated with effecting any sales of Holder Shares that may be offered, which expenses
shall be borne by Holder.

 

“Securities
Act” shall have the meaning set forth in the Recitals hereof.

 

“Shelf
Registration Statement” shall have the meaning set forth in Section 2(b) hereof.

 

“Sponsor” shall have the
meaning set forth in the Preamble hereof.

 

“Termination
Date” shall have the meaning set forth in Section 9(a) of this Agreement.

 

“Underwritten
Offering” shall mean a sale of securities of the Company to an underwriter or underwriters for reoffering to the public.

 

    	 	3	 

     

    

 

2.            REGISTERED
OFFERINGS

 

(a)       Registration
Rights.

 

(i)       Demand
Registration. So long as the Company does not have an effective Shelf Registration Statement with respect to the Holder Shares,
Holder may request registration under the Securities Act of all or part of the Holder Shares (“Demand Registration”)
with an anticipated aggregate offering price of at least $10.0 million at any time and from time to time. The Company shall, subject
to any Suspension Period, use commercially reasonable efforts to file with the Commission as promptly as practicable, but not
more than forty-five (45) days, following receipt of any such request for Demand Registration one or more registration statements
with respect to all such Holder Shares (the “Demand Registration Statement”); provided, that no such Demand
Registration Statement shall be required to be filed prior to the expiration of the Initial Lock-Up Period. The Company shall
use commercially reasonable efforts to cause such Demand Registration Statement to be declared effective by the Commission as
soon as practicable after the filing thereof. The Demand Registration Statement shall be on an appropriate form and the Registration
Statement and any form of prospectus included therein (or prospectus supplement relating thereto) shall reflect the plan of distribution
or method of sale as the Holder may from time to time notify the Company. The Company may include in such registration additional
securities to be registered thereunder, including securities to be sold for the Company’s own account or the account of
Persons other than Holder, so long as such inclusion does not prevent Holder Shares from being included therein. The Holder may
cause the Company to postpone or withdraw the filing or the effectiveness of a Demand Registration at any time in its sole discretion.
The Company shall not be obligated to effect more than three (3) Demand Registrations in respect of the Holder Shares.

 

(ii)       Shelf
Registration. At any time that the Company is eligible to register the Holder Shares on a registration statement on Form S-3,
the Company shall use commercially reasonable efforts to file with the Commission, one or more registration statements on Form
S-3 with respect to the Holder Shares under the Securities Act for the offering to be made on a continuous basis pursuant to Rule
415 under the Securities Act (the “Shelf Registration Statement”). If such Shelf Registration Statement is
not automatically declared effective by the Commission or does not automatically become effective, the Company shall use its commercially
reasonable efforts to cause such Shelf Registration Statement to be declared effective by the Commission as soon as practicable
after the filing thereof. The Shelf Registration Statement and any form of prospectus included therein (or prospectus supplement
relating thereto) shall reflect the plan of distribution or method of sale as the Holder may from time to time notify the Company
of.

 

(iii)       Underwritten
Offerings. The Holder shall have a right to conduct an Underwritten Offering pursuant to a Demand Registration or Shelf Registration
Statement. If any of the Holder Shares covered by a Demand Registration or Shelf Registration Statement are to be sold in an Underwritten
Offering, the Holder shall have the right to select the managing underwriter or underwriters, subject to the Company’s consent
(not to be unreasonably withheld, conditioned or delayed), to administer any such offering to the extent fifty percent (50%) or
more of the shares to be sold in such Underwritten Offering will be sold by the Holder or its Affiliates.

 

    	 	4	 

     

    

 

(b)       Piggyback
Rights.

 

(i)       Right
to Piggyback. Whenever the Company proposes to pursue an Underwritten Offering of any shares of Common Stock,
whether for its own account or for the account of one or more stockholders of the Company, the Company shall give prompt
written notice to Holder of its intention to pursue such Underwritten Offering and shall include in such Underwritten
Offering all Holder Shares with respect to which the Company has received written requests for inclusion therein within five
(5) Business Days after the receipt of the Company’s notice. The Company may terminate, suspend or postpone the
Underwritten Offering at any time in its sole discretion.

 

(ii)       Withdrawal.
Holder may elect to withdraw its request for inclusion of any Holder Shares in any Underwritten Offering by giving
written notice to the Company of such request to withdraw prior to the filing of a final Prospectus with the Commission
pursuant to Rule 424 under the Securities Act. The Company (whether on its own determination or as the result of a withdrawal
by Holder) may postpone, suspend or terminate such Underwritten Offering at any time prior to the consummation of such
Underwritten Offering without thereby incurring any liability to Holder. In the case of any withdrawal by Holder, the Company
shall not be required to pay any expenses incurred by Holder in connection with such Underwritten Offering.

 

(c)       Priority.

 

(i)       Priority
on Secondary Underwritten Offerings. If, in connection with an Underwritten Offering that is effectuated for the account
of stockholders of the Company, including pursuant to Section 2(a)(iii) hereof, in which Holder Shares are included, the managing
underwriters of such Underwritten Offering advise the Company in writing that, in their opinion and in consultation with the Company,
the number of shares of Common Stock, including any Holder Shares, requested to be included in such Underwritten Offering exceeds
the number that can be sold in such Underwritten Offering and/or that the number of Holder Shares proposed to be included in any
such Underwritten Offering would adversely affect the price per share of the Company’s equity securities to be sold in such
Underwritten Offering (such maximum number of securities or Holder Shares, as applicable, the “Maximum Threshold”),
the number of shares of Common Stock to be included in such Underwritten Offering shall be allocated among the Holder and holders
of Non-Holder Securities as follows: (A) first, the shares comprised of Holder Shares and the shares of Common Stock of a holder
of the Company’s securities other than Holder Shares (“Non-Holder Securities”) that either (a) the Company
is obligated to include pursuant to written contractual rights entered into prior to or on the date hereof or (b) such other contractual
rights governing the applicable Non-Holder Securities provide that the Holder’s participation rights in such offering are
pari passu with respect to registration cutbacks in the same fashion as set forth in this clause (A), pro rata, based on
the amount of such Common Stock initially requested to be included by the Holder or holders of Non-Holder Securities or as such
Holder or holders of Non-Holder Securities may otherwise agree, that can be sold without exceeding the Maximum Threshold; (B)
second, to the extent that the Maximum Threshold has not been reached under the foregoing clause (A), Non-Holder Securities that
the Company is obligated to include pursuant to written contractual rights entered into after the date hereof that do not comply
with Clause (A)(b) above, that can be sold without exceeding the Maximum Threshold; and (C) third, to the extent that the Maximum
Threshold has not been reached under the foregoing clauses (A) and (B), the shares of Common Stock or other securities that the
Company desires to sell that can be sold without exceeding the Maximum Threshold. In the event that a registration that is subject
to this Section 2(c) is a Holder Demand Registration under Section 2(a) and as the result of the inclusion in such registration
or Underwritten Offering of Non-Holder Securities and any cutback contemplated by this clause (c) Holder is not able to sell at
least 80% of the Holder Shares it initially requested to be sold in such Underwritten Offering, then notwithstanding the provisions
of Section 2(a), such registration will not reduce the number of Demand Registrations Holder is then entitled to under Section
2(a).

 

    	 	5	 

     

    

 

(ii)       Priority
on Primary Underwritten Offerings. If, in connection with an Underwritten Offering that is initiated by the Company primarily
for its own account, the managing underwriters of such Underwritten Offering advise the Company in writing that, in their opinion
and in consultation with the Company, the number of shares of Common Stock, including any Holder Shares, requested to be included
in such Underwritten Offering exceeds the Maximum Threshold, the number of shares of Common Stock to be included in such Underwritten
Offering shall be allocated as follows: (A) first, the shares of Common Stock or other securities to be sold by the Company; (B)
second, the shares comprised of Holder Shares and Non-Holder Securities that the Company is obligated to include pursuant to written
contractual rights entered into prior to or on the date hereof, pro rata, based on the amount of such Common Stock initially requested
to be included by the Holder or holders of Non-Holder Securities or as such Holder or holders of Non-Holder Securities may otherwise
agree, that can be sold without exceeding the Maximum Threshold; and (C) third, to the extent that the Maximum Threshold has not
been reached under the foregoing clauses (A) and (B), Non-Holder Securities that the Company is obligated to include pursuant
to written contractual rights entered into after the date hereof, that can be sold without exceeding the Maximum Threshold.

 

(iii)       Block
Trades. Notwithstanding the foregoing, if Holder wishes to engage in an underwritten block trade off of an effective Registration
Statement, Holder may notify the Company of the block trade offering on the day such offering is to commence and the Company shall
as expeditiously as possible use its commercially reasonable efforts to facilitate such offering (which may close as early as
three (3) Business Days after the date it commences); provided that in the case of such underwritten block trade, only
Holder shall have a right to notice of and to participate in such offering.

 

(d)       Continued
Effectiveness. The Company shall use commercially reasonable efforts to keep any Registration Statement continuously effective
for the period beginning on the date on which such Registration Statement is declared effective and ending on the date that all
of Holder Shares registered under the Registration Statement cease to be Holder Shares. During the period that such Registration
Statement is effective, the Company shall use commercially reasonable efforts to supplement or make amendments to the Registration
Statement, if required by the Securities Act or if reasonably requested by Holder (whether or not required by the form on which
the securities are being registered), including to reflect any specific plan of distribution or method of sale, and shall use
its commercially reasonable efforts to have such supplements and amendments declared effective, if required, as soon as practicable
after filing.

 

    	 	6	 

     

    

 

(e)       Suspension
Period. Notwithstanding any provision of this Agreement to the contrary, if the Board determines in good faith that any use
of a Registration Statement or Prospectus hereunder involving Holder Shares:

 

(i)       would
reasonably be expected to materially impede, delay or interfere with, or require premature disclosure of, any material financing,
offering, acquisition, disposition, merger, corporate reorganization, segment reclassification or discontinuance of operations
that is required to be reflected in pro forma or restated financial statements that amends historical financial statement of the
Company, or other significant transaction or any negotiations, discussions or pending proposals with respect thereto, involving
the Company or any of its subsidiaries, or

 

(ii)       would
require, after consultation with counsel to the Company, the disclosure of material non-public information, the disclosure
of which would (x) not be required to be made if a Registration Statement were not being used and (y) reasonably be expected
to materially and adversely affect the Company, then the Company shall be entitled to suspend, for not more than 45
consecutive days (a “Suspension Period”), but in no event (A) more than twice in any rolling twelve (12)
month period (which periods may be successive) and (B) for more than an aggregate of ninety (90) days in any rolling twelve
(12) month period, commencing on the date of this Agreement, the use of any Registration Statement or Prospectus and shall
not be required to amend or supplement the Registration Statement, any related Prospectus or any document incorporated
therein by reference. The Company promptly will give written notice of any such Suspension Period the Holder.

 

(f)       Sale
Expenses. Subject to the limitations set forth in Section (2)(b)(ii), all Sale Expenses of Holder incurred in connection with
Section 2 and Section 3 shall be borne by the Company.

 

3.
           PROCEDURES

 

(a)       In
connection with the filing of any Registration Statement or sale of Holder Shares as provided in this Agreement, the
Company shall use commercially reasonable efforts to, as expeditiously as reasonably practicable:

 

(i)       notify
promptly Holder and, if requested by Holder, confirm such advice in writing promptly at the address determined in accordance
with Section 10(e), (A) of the issuance by the Commission or any state securities authority of any stop order suspending the
effectiveness of a Registration Statement or the initiation of any proceedings for that purpose, (B) if, between the
effective date of a Registration Statement and the closing of any sale of Holder Shares covered thereby, the representations
and warranties of the Company contained in any underwriting agreement, securities sales agreement or other similar agreement,
if any, relating to the offering cease to be true and correct in all material respects, (C) of the happening of any event or
the discovery of any facts during the period a Registration Statement is effective as a result of which such Registration
Statement or any document incorporated by reference therein contains any untrue statement of a material fact or omits to
state any material fact required to be stated therein or necessary to make the statements therein not misleading or, in the
case of the prospectus, contains any untrue statement of a material fact or omits to state any material fact required to be
stated therein or necessary to make the statements therein, in light of the circumstances under which they were made, not
misleading (which information shall be accompanied by an instruction to suspend the use of the Registration Statement and the
prospectus until the requisite changes have been made), (D) of the receipt by the Company of any notification with respect to
the suspension of the qualification of Holder Shares, for sale in any jurisdiction or the initiation or threatening of any
proceeding for such purpose and (E) of the filing of a post-effective amendment to such Registration Statement;

 

    	 	7	 

     

    

 

(ii)       furnish
Holder’s legal counsel, if any, copies of any comment letters relating to Holder received from the Commission or any other
request by the Commission or any state securities authority for amendments or supplements to a Registration Statement and prospectus
or for additional information relating to Holder;

 

(iii)       make
commercially reasonable effort to obtain the withdrawal of any order suspending the effectiveness of a Registration Statement
at the earliest possible moment;

 

(iv)       upon
the occurrence of any event or the discovery of any facts, as contemplated by Sections 3(a)(i)(C) and 3(a)(i)(D), as promptly
as practicable after the occurrence of such an event, use its commercially reasonable efforts to prepare a supplement or post-effective
amendment to the Registration Statement or the related prospectus or any document incorporated therein by reference or file any
other required document so that, as thereafter delivered to the purchasers of Holder Shares, such prospectus will not contain
at the time of such delivery any untrue statement of a material fact or omit to state a material fact necessary to make the statements
therein, in light of the circumstances under which they were made, not misleading, or will remain so qualified, as applicable.
At such time as such public disclosure is otherwise made or the Company determines that such disclosure is not necessary, in each
case to correct any misstatement of a material fact or to include any omitted material fact, the Company agrees promptly to notify
Holder of such determination and to furnish Holder such number of copies of the prospectus as amended or supplemented, as such
Holder may in customary form reasonably request;

 

(v)       enter
into agreements in customary form (including underwriting agreements) and take all other reasonable and customary appropriate
actions in order to expedite or facilitate the disposition of such Holder Shares whether or not an underwriting agreement is entered
into and whether or not the registration is an underwritten registration:

 

(A)      make such representations and warranties to Holder and the underwriters, if any, in form, substance and scope as are customarily
made by issuers to underwriters in similar Underwritten Offerings as may be reasonably requested by them;

 

    	 	8	 

     

    

 

(B)       obtain
opinions of counsel to the Company and updates thereof (which counsel and opinions (in form, scope and substance) shall be reasonably
satisfactory to any managing underwriter(s) and their counsel) addressed to the underwriters, if any (and in the case of an underwritten
registration, Holder), covering the matters customarily covered in opinions requested in Underwritten Offerings and such other
matters as may be reasonably requested by the underwriter(s);

 

(C)       obtain
“comfort” letters and updates thereof from the Company’s independent registered public accounting firm (and,
if necessary, any other independent certified public accountants of any subsidiary of the Company or of any business acquired
by the Company for which financial statements are, or are required to be, included in the Registration Statement) addressed to
the underwriter(s), if any, and use commercially reasonable efforts to have such letter addressed to Holder in the case of an
underwritten registration (to the extent consistent with Statement on Auditing Standards No. 72 of the American Institute of Certified
Public Accounts), such letters to be in customary form and covering matters of the type customarily covered in “comfort”
letters to underwriters in connection with similar Underwritten Offerings;

 

(D)       enter
into a securities sales agreement with Holder and an agent of Holder providing for, among other things, the appointment of such
agent for Holder for the purpose of soliciting purchases of Holder Shares, which agreement shall be in form, substance and scope
customary for similar offerings;

 

(E)       if
an underwriting agreement is entered into, use commercially reasonable efforts to cause the same to set forth indemnification
provisions and procedures substantially similar to the indemnification provisions and procedures set forth in Section 4 with respect
to the underwriters and all other parties to be indemnified pursuant to Section 4 or, at the request of any underwriters, in the
form customarily provided to underwriters in similar types of transactions; and

 

(F)       deliver
such documents and certificates as may be reasonably requested and as are customarily delivered in similar offerings to Holder
and the managing underwriters, if any;

 

(vi)
make available for inspection by any underwriter participating in any disposition pursuant to a Registration Statement, Holder’s
legal counsel and any accountant retained by a Holder, all financial and other records, pertinent corporate documents and properties
or assets of the Company reasonably requested by any such Persons (excluding all trade secrets and other proprietary or privileged
information) to the extent required for the offering and subject to that certain confidentiality agreement, by and between the
Company and Holder, as of August 15, 2016, and cause the respective officers, directors, employees, and any other agents of the
Company to supply all information reasonably requested by any such representative, underwriter, counsel or accountant in connection
with a Registration Statement, and make such representatives of the Company available for discussion of such documents as shall
be reasonably requested by the Company; provided, however, that Holder’s legal counsel, if any, and the representatives
of any underwriters will use commercially reasonable efforts, to the extent reasonably practicable, to coordinate the foregoing
inspection and information gathering and to not unreasonably disrupt the Company’s business operations;

 

    	 	9	 

     

    

 

(vii)       a
reasonable time prior to filing any Registration Statement, any prospectus forming a part thereof, any amendment to such Registration
Statement, or amendment or supplement to such prospectus, provide copies of such document to the underwriter(s) of an Underwritten
Offering of Holder Shares; within five (5) Business Days after the filing of any Registration Statement, provide copies of such
Registration Statement to Holder’s legal counsel; consider in good faith making any changes requested and make such changes
in any of the foregoing documents as are legally required prior to the filing thereof, or in the case of changes received from
Holder’s legal counsel by filing an amendment or supplement thereto, as the underwriter or underwriters, or in the case
of changes received from Holder’s legal counsel relating to Holder or the plan of distribution of Holder Shares, as Holder’s
legal counsel reasonably requests; not file any such document in a form to which any underwriter shall not have previously been
advised and furnished a copy of; not include in any amendment or supplement to such documents any information about Holder or
any change to the plan of distribution of Holder Shares that would limit the method of distribution of Holder Shares unless Holder’s
legal counsel has been advised in advance and has approved such information or change; and reasonably during normal business hours
make the representatives of the Company available for discussion of such document as shall be reasonably requested by the Holder’s
legal counsel, if any, on behalf of Holder, Holder’s legal counsel or any underwriter;

 

(viii)       otherwise
use commercially reasonable efforts to comply with all applicable rules and regulations of the Commission and make available to
its security holders, as soon as reasonably practicable, an earnings statement covering at least twelve (12) months which shall
satisfy the provisions of Section 11(a) of the Securities Act and Rule 158 thereunder;

 

(ix)       cooperate
and assist in any filings required to be made with FINRA and in the performance of any due diligence investigation by any underwriter
and its counsel (including any “qualified independent underwriter” that is required to be retained in accordance with
the rules and regulations of FINRA);

 

(x)       the
Company may (as a condition to Holder’s participation in an Underwritten Offering) require each Holder of Holder Shares
to furnish to the Company such information regarding the Holder and the proposed distribution by Holder as the Company may
from time to time reasonably request in writing;

 

(xi)       if
Holder Shares are to be sold in an Underwritten Offering, to include in the registration statement to be used all such information
as may be reasonably requested by the underwriters for the marketing and sale of such Holder Shares; and

 

    	 	10	 

     

    

 

(xii)
in connection with an Underwritten Offering, cause the appropriate officers of the Company to (A) prepare and make presentations
at any “road shows” and before analysts and rating agencies, as the case may be, (B) take other actions to obtain
ratings for any Holder Shares and (C) use their commercially reasonable efforts to cooperate as reasonably requested by the underwriters
in the offering, marketing or selling of Holder Shares.

 

Holder
agrees that, upon receipt of any notice from the Company of the happening of any event or the discovery of any facts of the type
described in Section 3(a)(i), Holder will forthwith discontinue disposition of Holder Shares pursuant to a Registration Statement
relating to such Holder Shares until Holder’s receipt of the copies of the supplemented or amended prospectus contemplated
by Section 3(a)(i), and, if so directed by the Company, Holder will deliver to the Company (at the Company’s expense) all
copies in Holder’s possession, other than permanent file copies then in Holder’s possession, of the prospectus covering
such Holder Shares at the time of receipt of such notice.

 

4.            INDEMNIFICATION

 

(a)       Indemnification
by the Company. The Company agrees to indemnify and hold harmless Holder, and the respective officers, directors,
partners, employees, representatives and agents of Holder, and each Person, if any, who controls (within the meaning of
Section 15 of the Securities Act or Section 20 of the Exchange Act) Holder, as follows:

 

(i)       against
any and all loss, liability, claim, damage, judgment, actions, other liabilities and expenses whatsoever (the “Liabilities”),
as incurred, arising out of any untrue statement or alleged untrue statement of a material fact contained in any Registration
Statement (or any amendment or supplement thereto) pursuant to which Holder Shares were registered under the Securities Act, including
all documents incorporated therein by reference, or the omission or alleged omission therefrom of a material fact required to
be stated therein or necessary to make the statements therein not misleading, or arising out of any untrue statement or alleged
untrue statement of a material fact contained in any prospectus (or any amendment or supplement thereto) or the omission or alleged
omission therefrom at such date of a material fact necessary in order to make the statements therein, in the light of the circumstances
under which they were made, not misleading;

 

(ii)       against
any and all Liabilities, as incurred, to the extent of the aggregate amount paid in settlement of any litigation, or any investigation
or proceeding by any governmental agency or body, commenced or threatened, or of any claim whatsoever based upon any such untrue
statement or omission, or any such alleged untrue statement or omission; provided that any such settlement is effected
with the written consent of the Company; and

 

    	 	11	 

     

    

 

(iii)       against
any and all expense whatsoever, as incurred (including the fees and disbursements of counsel chosen by any indemnified party),
reasonably incurred in investigating, preparing or defending against any litigation, or any investigation or proceeding by any
governmental agency or body, commenced or threatened, or any claim whatsoever based upon any such untrue statement or omission,
or any such alleged untrue statement or omission, to the extent that any such expense is not paid under subparagraph (i) or (ii)
above; provided, however, that the indemnity obligations in clauses (i)-(iii) of this Section 4(a) shall not apply
to any Liabilities (i) to the extent arising out of any untrue statement or omission or alleged untrue statement or omission made
in reliance upon and in conformity with written information furnished to the Company by Holder with the understanding that such
information will be used in a Registration Statement (or any amendment thereto) or any prospectus (or any amendment or supplement
thereto) or (ii) to the extent they arise from the use of any Registration Statement during any Suspension Period.

 

(b)       Indemnification
by Holder. Holder agrees to indemnify and hold harmless the Company, and each of its respective officers, directors, partners,
employees, representatives and agents and any person controlling the Company, against any and all Liabilities described in the
indemnity contained in Section 4(a), as incurred, but only with respect to untrue statements or omissions, or alleged untrue statements
or omissions, made in the Registration Statement (or any amendment thereto) or any prospectus included therein (or any amendment
or supplement thereto) in reliance upon and in conformity with written information with respect to Holder furnished to the Company
by Holder with the understanding that such information will be used in the Registration Statement (or any amendment thereto) or
such prospectus (or any amendment or supplement thereto); provided, however, that Holder shall not be liable for
any claims hereunder in excess of the amount of net proceeds received by Holder from the sale of Holder Shares pursuant to such
Registration Statement.

 

(c)       Notices
of Claims, etc. Each indemnified party shall give notice as promptly as reasonably practicable to each indemnifying party
of any action or proceeding commenced against it in respect of which indemnity may be sought hereunder, but failure so to notify
an indemnifying party shall not relieve such indemnifying party from any liability hereunder to the extent it is not materially
prejudiced as a result thereof and in any event shall not relieve it from any liability which it may have otherwise than on account
of this indemnity agreement. An indemnifying party may participate at its own expense in the defense of such action; provided,
however, that counsel to the indemnifying party shall not (except with the consent of the indemnified party) also be counsel
to the indemnified party. In no event shall the indemnifying party or parties be liable for the fees and expenses of more than
one counsel (in addition to any local counsel) separate from their own counsel for all indemnified parties in connection with
any one action or separate but similar or related actions in the same jurisdiction arising out of the same general allegations
or circumstances. No indemnifying party shall, without the prior written consent of the indemnified parties, settle or compromise
or consent to the entry of any judgment with respect to any litigation, or any investigation or proceeding by any governmental
agency or body, commenced or threatened, or any claim whatsoever in respect of which indemnification or contribution could be
sought under this Section 4 (whether or not the indemnified parties are actual or potential parties thereto), unless such settlement,
compromise or consent (i) includes an unconditional release of each indemnified party from all liability arising out of such litigation,
investigation, proceeding or claim and (ii) does not include a statement as to or an admission of fault, culpability or a failure
to act by or on behalf of any indemnified party.

 

    	 	12	 

     

    

 

(d)       Contribution.
If the indemnification provided for in this Section 4 is for any reason unavailable to or insufficient to hold harmless an indemnified
party in respect of any Liabilities referred to therein, then each indemnifying party shall contribute to the aggregate amount
of such Liabilities incurred by such indemnified party, as incurred, in such proportion as is appropriate to reflect the relative
fault of the Company, on the one hand, and Holder, on the other hand, in connection with the statements or omissions which resulted
in such Liabilities, as well as any other relevant equitable considerations.

 

The
relative fault of the Company on the one hand and Holder on the other hand shall be determined by reference to, among other things,
whether any such untrue or alleged untrue statement of a material fact or omission or alleged omission to state a material fact
relates to information supplied by the Company or Holder and the parties’ relative intent, knowledge, access to information
and opportunity to correct or prevent such statement or omission.

 

The
Company and Holder agree that it would not be just and equitable if contribution pursuant to this Section 4 were determined by
pro rata allocation or by any other method of allocation which does not take account of the equitable considerations referred
to above in this Section 4. The aggregate amount of Liabilities incurred by an indemnified party and referred to above in this
Section 4 shall be deemed to include any legal or other expenses reasonably incurred by such indemnified party in investigating,
preparing or defending against any litigation, or any investigation or proceeding by any governmental agency or body, commenced
or threatened, or any claim whatsoever based upon any such untrue or alleged untrue statement or omission or alleged omission.

 

No
Person guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution from any Person who was not guilty of such fraudulent misrepresentation.

 

For
purposes of this Section 4, each Person, if any, who controls Holder within the meaning of Section 15 of the Securities Act or
Section 20 of the Exchange Act shall have the same rights to contribution as Holder, and each director of the Company, and each
Person, if any, who controls the Company within the meaning of Section 15 of the Securities Act or Section 20 of the Exchange
Act shall have the same rights to contribution as the Company.

 

    	 	13	 

     

    

 

5.            BOARD
RIGHTS

 

(a)       Board
Designation and Board Observer. Effective as of the Closing and, at the request of Holder, at any other time at which a Holder
Designee (as defined below) is not a member of the Board, the Company shall, at the next annual or special meeting of stockholders
of the Company, as applicable, at which directors are to be elected, nominate for election to the Board one (1) qualified person
as a Class III director to be chosen by Holder (a “Holder Designee”) if the Holder so elects. The Company,
Sponsor and each of their respective Affiliates shall take all actions necessary to cause the Holder Designee previously identified
by Holder and vetted by the Company in accordance with Section 5(c) to be appointed to the Board. Following the Closing, the Company
shall take all actions necessary to cause any Holder Designee vetted by the Company in accordance with Section 5(c) hereof to
be included in the slate of nominees recommended by the Board for election as a director at each applicable annual or special
meeting of stockholders at which Class III directors are to be elected, and Sponsor and each of its Affiliates that it controls
will use their commercially reasonable efforts, subject to the other provisions of this Section 5, to cause the Holder Designee
to be nominated for election and to support election of such Person to the Board. For so long as the Holder Group holds at least
50% of Holder’s Initial Equity Stake, the Company’s obligations under this Section 5 shall survive. Once the Holder
Group owns less than such amount the obligations under this Section 5 shall terminate. If Holder elects not to nominate a Holder
Designee at any time or the Holder Designee resigns or is removed and is not replaced or nominated in accordance with and in the
timeframe provided in Section 5(b) below, Holder may select one (1) non-voting observer to participate in any Board meeting (including
any committee thereof) for so long as the Holder Group holds at least 50% of Holder’s Initial Equity Stake (the “Holder
Observer”). The Holder Observer shall be bound by the same policies and rules that govern the Board (including but not
limited to confidentiality obligations and trading restrictions). Additionally, the Holder may appoint a Holder Observer to the
Board at any time a Holder Designee is not serving on the Board, and such appointment will not result in Holder losing its right
to appoint a successor Holder Designee so long as a Holder Designee candidate is timely designated by Holder in accordance with
Section 5(b) below and such interim observer right will terminate when such newly designated Holder Designee is elected to the
Board.

 

(b)       Replacement.
Subject to the Certificate of Incorporation of the Company, if a vacancy occurs because of death, disability, disqualification,
resignation or removal of a Holder Designee, Holder shall have the right to designate such Person’s successor in accordance
with this Agreement if Holder does so within 30 calendar days of the date on which the departed Holder Designee ceased to serve
on the Board and the Company and the Board, subject to a determination of the Board in good faith, after consultation with outside
legal counsel, that such action would not constitute a breach of its fiduciary duties or applicable law, or the requirements of
any securities exchange on which the Company’s equity securities are listed, shall take all reasonable actions necessary
to promptly fill the vacancy with such successor Holder Designee; provided, however, that if the Board determines
that such action would constitute a breach of its fiduciary duties or applicable law, the Company shall promptly notify the Holder
of the occurrence of such event and permit the Holder to designate an alternate Holder Designee to fill such vacancy.

 

    	 	14	 

     

    

 

(c)       Designee
Requirements. Any Holder Designee will be subject to the Company’s customary due diligence process, including its review
of a completed questionnaire and a background check. Based on the foregoing, the Company may object to any proposed Holder Designee
provided (a) it does so in good faith, and (b) such objection is based upon any of the following: (i) such proposed director was
convicted in a criminal proceeding or is a named subject of a pending criminal proceeding (excluding traffic violations and other
minor offenses), (ii) such proposed director was the subject of any order, judgment, or decree not subsequently reversed, suspended
or vacated of any court of competent jurisdiction, permanently or temporarily enjoining such proposed director from, or otherwise
limiting, the following activities: (A) engaging in any type of business practice, or (B) engaging in any activity in connection
with the purchase or sale of any security or in connection with any violation of federal or state securities laws, (iii) such
proposed director was the subject of any order, judgment or decree, not subsequently reversed, suspended or vacated, of any federal
or state authority barring, suspending or otherwise limiting for more than 60 days the right of such person to engage in any activity
described in clause (ii)(B), or to be associated with persons engaged in such activity, (iv) such proposed director was found
by a court of competent jurisdiction in a civil action or by the Commission to have violated any federal or state securities law,
and the judgment in such civil action or finding by the Commission has not been subsequently reversed, suspended or vacated, or
(v) such proposed director was the subject of, or a party to any federal or state judicial or administrative order, judgment,
decree, or finding, not subsequently reversed, suspended or vacated, relating to a violation of any federal or state securities
laws or regulations. In the event the Board reasonably finds the proposed director to be unsuitable based upon one or more of
the foregoing clauses (i) through (v) and reasonably objects to the identified director, Holder shall be entitled to propose a
different nominee to the Board within 30 calendar days of the Company’s notice to Holder of its objection to the proposed
Holder Designee and such nominee shall be subject to the review process outlined above.

 

(d)       Sponsor
Obligations. Sponsor and its Affiliates agree to vote (at any annual meeting of the stockholders of the Company or special
meeting of the stockholders of the Company) all shares of its Common Stock then beneficially owned (whether so beneficially owned
as of the date hereof or hereafter acquired) in favor of, or otherwise to consent to the election or appointment of a Holder Designee,
as applicable.

 

(e)       Subsidiary
Boards. Company shall take all necessary action to cause the Holder Designee, if any (or any Person designated by the Holder
Designee) at the request of such Holder Designee to be elected to the board of directors (or similar governing body) of each material
operating subsidiary of the Company. The Holder Designee or the Holder Observer, as applicable, shall have the right to attend
(in person or remotely) any meetings of the board of directors (or similar governing body or committee thereof) of each subsidiary
of the Company.

 

(f)       Board
Committees. Unless otherwise agreed in writing by Holder, subject to applicable law and applicable stock exchange rules, the
Company shall take all necessary action to cause the Holder Designee, if any, to be appointed to a standing committee of the Board
of the Holder’s choosing; provided, that if Holder shall request appointment of Holder Designee to the Audit Committee of
the Board, Holder Designee must satisfy any independence requirements and have the financial knowledge to serve on the Audit Committee
required by applicable rules and regulations of the Commission and stock exchange rules, as determined in good faith by the Board,
but shall not be required to be an “audit committee financial expert” as such term is defined by the Commission. The
Holder Designee or Holder Observer, as applicable, shall have the right to attend (in person or remotely) any meetings of any
committee of the Board and receive any materials provided to any committee of the Board, unless, in the case of a Holder Observer,
the Board determines in good faith that there is a conflict or such Holder Observer’s presence or receipt of materials would
reasonably be expected to impact the privileged nature of any matter being discussed.

 

    	 	15	 

     

    

 

(g)       Compensation,
Indemnification and Insurance. At the discretion of Holder, the Holder Designee, if any, shall be entitled to the same retainer,
equity compensation or other fees or compensation, including travel and expense reimbursement, paid to the non-employee directors
of the Company for their services as a director, including any service of any committee of the Board. The Company shall reimburse
any reasonable commercial travel and expenses incurred by the Holder Observer, if any, in connection with attending any meetings
of the Board, any committee of the Board, or any board of directors (or similar governing body) of any subsidiary of the Company.
For so long as any Holder Designee continues to serve as a director or any Holder Observer continues to act as a non-voting observer,
and for a period of six (6) years thereafter, the Company shall, to the extent permitted by applicable laws, indemnify such Holder
Designee or Holder Observer and shall include such persons for coverage under any directors’ and officers’ liability
insurance policies maintained by it to the same extent it now indemnifies and provides insurance for the nonexecutive members
of the Board. In all directors’ and officers’ insurance policies, each Holder Designee and Holder Observer shall be
covered as an insured in such a manner as to provide such Holder Designee or Holder Observer with rights and benefits under such
insurance policies no less favorable than provided to the other non-executive directors of the Company. The Holder Designee or
Holder Observer, as applicable shall be permitted to participate in any meeting of the Board, any committee of the Board, or any
board of directors (or similar governing body) of any subsidiary of the Company via teleconference.

 

(h)       Board
Observer. The Company shall provide the Holder Observer, if any, with copies of all notices, minutes, consents, and other
materials that it provides to the members of the Board, any committee of the Board, or any board of directors (or similar governing
body) of any subsidiary of the Company, at the same time and in the same manner as provided to such members.

 

6.             INFORMATION
RIGHTS

 

(a)       Right
to Information. From and after the date hereof and until the Holder Group no longer holds at least 50% of Holder’s Initial
Equity Stake, the Holder shall be entitled to receive any information received by the Holder Designee or Holder Observer, as applicable;
provided, however, that the Holder shall not be entitled to receive information provided to the Holder Designee
or Holder Observer, as applicable, if the Board (or committee thereof) determines in good faith, based on the advice of Company
counsel, that such omission may be necessary in order to preserve the Company’s attorney-client privilege, and the Holder
shall not be entitled to receive, and the Company may screen the Holder Designee and the Holder Observer from, information related
to any matter that involves any dispute, transaction or contract negotiation, amendment or modification, or other situation that
involves a direct conflict of interest between the Company and/or one or more of its subsidiaries, on the one hand, and Holder
and/or one or more of its Affiliates, on the other hand, due to such persons being on opposite sides of such dispute, transaction
or contract negotiation, amendment or modification or other situation. Any such information may be provided to the Holder by the
Company or the Holder Designee or Holder Observer, as applicable. The Holder, in its sole discretion, may decline to receive such
information upon written notice to the Company.

 

    	 	16	 

     

    

 

(b)       Confidentiality.
Holder shall maintain the confidentiality of any confidential and proprietary information of the Company (“Proprietary Information”)
using the same standard of care as it applies to its own confidential information, except for any Proprietary Information which
is publicly available or a matter of public knowledge generally. Nothing herein shall prevent the Holder from (i) using Proprietary
Information to enforce its rights under this Agreement or the rights granted to it as a holder of Common Stock contained in the
Company’s Certificate of Incorporation; (ii) disclosing Proprietary Information to Holder’s attorneys, accountants,
consultants, and other professionals, to the extent necessary to obtain their services in connection with monitoring and managing
the Holder’s investment in the Company so long as such professionals are obligated to maintain the confidentiality of the
same; (iii) disclosing a summary of Proprietary Information as to the performance of the Company to the Holder’s investment
professionals that are bound by appropriate trading policies, or the Holder’s co-investors, provided that such recipients
are subject to standard confidentiality obligations with respect to such information no less protective of the Company’s
interests than this Section 6(b) and Holder shall not waive such confidentiality obligations of co-investor recipients with respect
to such information; and (iv) disclosing Proprietary Information as may otherwise be required by law, if the Holder promptly notifies
the Company of such disclosure and takes reasonable steps to minimize the extent of any such required disclosure. The foregoing
shall not be considered Proprietary Information and shall not prohibit the use by Holder of any such information received pursuant
to this Section 6(b) if and solely to the extent such information (w) is or becomes generally available to or known by the public
other than as a result of a breach of the confidentiality provisions of this Agreement, including the confidentiality obligations
as required by this Agreement that apply to Persons not party to this Agreement to whom Holder has disclosed such information
as permitted hereunder, (x) was available to Holder or its Affiliates, a Holder Designee or a Holder Observer, as applicable,
prior to the Company’s disclosure to any such person, (y) is or becomes available to Holder or its Affiliates, a Holder
Designee or a Holder Observer, as applicable, from a source other than the Company, or (z) has already been, or is hereafter,
independently developed by Holder without reference to, incorporation of or other use of the Proprietary Information; provided,
however, that, in the case of clauses (x) and (y), such information was not known to the Holder, a Holder Designee or a
Holder Observer, as applicable, to be disclosed by the source of such information in violation of a confidentiality obligation
(whether by agreement, duty or otherwise) to the Company with respect to such information.

 

(c)       Material
Non-Public Information. Holder hereby acknowledges that it is aware that the United States securities laws prohibit any person
who has material, non-public information concerning a company from purchasing or selling securities of such company or from communicating
such information to any other person under circumstances in which it is reasonably foreseeable that such person is likely to purchase
or sell such securities.

 

(d)       Use
of Proprietary Information. Holder agrees that it may only use the Proprietary Information delivered pursuant to 6(a) to evaluate
and manage its investment in the Company and not for any other purpose.

 

7.             HOLDER
VETO RIGHTS

 

Holder
Veto Rights. For so long as the Holder Group holds at least 50% of Holder’s Initial Equity Stake, neither the Company
nor any of its subsidiaries shall take, or be permitted to take, any action, whether as a single transaction or a series of related
transactions, without the prior written consent of Holder to make any change in or amendment to its certificate of incorporation
or bylaws that has a disproportionate impact on the Common Stock or rights with respect thereto held by Holder relative to the
Common Stock held by the Company’s other Common Stock holders.

 

    	 	17	 

     

    

 

8.             RESTRICTIONS
ON TRANSFER

 

(a)       Initial
Lock-up Period. Prior to one hundred and eighty (180) days following the date hereof (the “Initial Lock-Up Period”),
Holder agrees that it will not directly or indirectly sell, transfer, pledge, encumber, assign or otherwise dispose of (“Transfer”)
any portion of Holder’s Initial Equity Stake.

 

(b)       Subsequent
Lock-up Periods. In connection with any Underwritten Offering of equity securities of the Company, the Holder shall not Transfer
any Holder Shares (other than those Holder Shares included in such Underwritten Offering pursuant to this Agreement), without
the prior written consent of the Company, during the seven days prior to and the 90-day period beginning on the date of pricing
of such Underwritten Offering (the “Lock-Up Period”), except in the event the underwriters managing the Underwritten
Offering otherwise agree by written consent. The Holder agrees to execute a lock-up agreement in favor of the underwriters to
such effect (in each case on substantially the same terms and conditions as all such holders) and, in any event, that the underwriters
in any Underwritten Offering shall be third party beneficiaries of this Section 7(b); provided that the Holder shall only be required
to be subject to the Lock-Up Period and execute such lock-up if the Sponsor and the directors and executive officers of the Company
have executed a lock-up on terms at least as restrictive with respect to the relevant Underwritten Offering. The Holder’s
obligations under this Section 8(b) shall only apply for so long as the Holder holds at least 10% of the issued and outstanding
Common Stock.

 

9.
            TERMINATION

 

(a)       Survival.
The rights of Holder under this Agreement shall terminate in accordance with the terms of this Agreement and in any event, upon
the date that Holder holds no Holder Shares (the “Termination Date”). Notwithstanding the foregoing, the obligations
of the parties under Section 4 of this Agreement shall remain in full force and effect following such time.

 

10.
          MISCELLANEOUS

 

(a)       Covenants
Relating To Rule 144. For so long as the Company is subject to the reporting requirements of Section 13 or 15 of the Securities
Act, the Company covenants that it will file the reports required to be filed by it under the Securities Act and Section 13(a)
or 15(d) of the Exchange Act and the rules and regulations adopted by the Commission thereunder. If the Company ceases to be so
required to file such reports, the Company covenants that it will upon the request of Holder to the extent such information is
required for Holder to sell (i) make publicly available such information as is necessary to permit sales pursuant to Rule 144
under the Securities Act, (ii) deliver such information to a prospective purchaser as is necessary to permit sales pursuant to
Rule 144A under the Securities Act and it will take such further action as Holder may reasonably request, and (iii) take such
further action that is reasonable in the circumstances, in each case, to the extent required, from time to time, to enable Holder
to sell its Holder Shares without registration under the Securities Act within the limitation of the exemptions provided by (A)
Rule 144 under the Securities Act, as such Rule may be amended from time to time, (B) Rule 144A under the Securities Act, as such
rule may be amended from time to time, or (C) any similar rules or regulations hereafter adopted by the Commission.

 

    	 	18	 

     

    

 

(b)       Upon
the request of Holder, the Company will deliver to Holder a written statement as to whether it has complied with such requirements
of the Securities Act and the Exchange Act, a copy of the most recent annual and quarterly report(s) of the Company, and such
other reports, documents or stockholder communications of the Company, and take such further actions consistent with this Section
10(a), as Holder may reasonably request in availing itself of any rule or regulation of the Commission allowing Holder to sell
any such Holder Shares without registration.

 

(c)       No
Inconsistent Agreements. The Company has not entered into, and the Company will not after the date of this Agreement enter
into, any agreement which is inconsistent with the rights granted to Holder pursuant to this Agreement or otherwise conflicts
with the provisions of this Agreement. The rights granted to Holder hereunder do not and will not for the term of this Agreement
in any way conflict with the rights granted to the holders of the Company’s other issued and outstanding securities under
any such agreements.

 

(d)       Amendments
and Waivers. The provisions of this Agreement may be amended or waived at any time only by the written agreement of the Company,
Sponsor and Holder. Any waiver, permit, consent or approval of any kind or character on the part of Holder of any provision or
condition of this Agreement must be made in writing and shall be effective only to the extent specifically set forth in writing.
Any amendment or waiver effected in accordance with this paragraph shall be binding upon Holder, Sponsor and the Company. No failure
to exercise, or delay in exercising, any right, remedy, power or privilege arising from this Agreement shall operate or be construed
as a waiver thereof.

 

The
Company shall provide the Holder with a true, correct and complete copy of any stockholder agreement entered into by the Company
with the Sponsor in connection with Sponsor’s Common Stock ownership in the Company, including, but not limited to, any
investor rights agreement, registration rights agreement or similar agreement (“Sponsor Stockholder Agreement”)
other than any stockholder or similar agreement with the Company and Sponsor including terms that are substantially the same as
those contained in the Registration Rights Agreement between Sponsor and Conyers Park Acquisition Corp. as in effect on the date
of the Merger Agreement (the “Replacement RRA”); provided, that the terms of the Replacement RRA comparable
to Section 2(e) hereof shall be no more favorable to Sponsor than the terms set forth herein. If the Company has entered into
or in the future enters into any such Sponsor Stockholder Agreement, other than the Replacement RRA, that establishes rights or
benefits for Sponsor that are comparable but more favorable to the rights provided to Holder pursuant to any of Sections 2, 3,
4, 6, 8, 10(a) or the definitions used therein or establishes obligations of the Sponsor under such Sections and definitions that
are less burdensome, as applicable, in any material respect than the rights, benefits and obligations of the Holder set forth
under such Sections and definitions herein (“New Terms”), the Company shall deliver written notice to the Holder
of such New Terms and this Agreement shall be deemed to be amended accordingly by the parties.

 

    	 	19	 

     

    

 

(e)       Notices.
All notices and other communications provided for or permitted hereunder shall be made in writing by hand delivery, registered
first-class mail, facsimile, e-mail transmission or any courier guaranteeing overnight delivery: (a) if to Holder, at the most
current address given by Holder to the Company by means of a notice given in accordance with the provisions of this Section 10(e);
if to Sponsor, to 3 Greenwich Office Park, 2nd Floor, Greenwich, CT 06831, Attention: Brian Ratzan; and (c) if to the Company,
to 3 Greenwich Office Park, 2nd Floor, Greenwich, CT 06831, Attention: Brian Ratzan. All such notices and communications shall
be deemed to have been duly given: at the time delivered by hand, if personally delivered; two (2) Business Days after being deposited
in the mail, postage prepaid, if mailed; when delivered, if sent by facsimile or e-mail (provided confirmation of transmission
is mechanically or electronically generated and kept on file by the sending party) and on the next Business Day if timely delivered
to an air courier guaranteeing overnight delivery.

 

(f)       Successor
and Assigns. This Agreement shall inure to the benefit of and be binding upon the successors of the Company, Sponsor and the
Holder. Other than with respect to registration rights provided hereunder which may be assigned by Holder to other members of
the Holder Group, no party can assign its rights under this Agreement without the prior written consent of the other parties.

 

(g)       Specific
Enforcement. Without limiting the remedies available to Holder, the Company and Sponsor acknowledge that any failure by the
Company or Sponsor to comply with their obligations under Sections 2 and 5 may result in material irreparable injury to Holder
for which there is no adequate remedy at law, that it would not be possible to measure damages for such injuries precisely and
that, in the event of any such failure, Holder may obtain such relief as may be required to specifically enforce the Company’s
or Sponsor’s obligations under Sections 2 and 5.

 

(h)       Counterparts.
This Agreement may be executed in any number of counterparts and by the parties hereto in separate counterparts, each of which
when so executed shall be deemed to be an original and all of which taken together shall constitute one and the same agreement.

 

(i)       Headings.
The headings in this Agreement are for convenience of reference only and shall not limit or otherwise affect the meaning hereof

 

(j)       GOVERNING
LAW. THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED AND INTERPRETED IN ACCORDANCE WITH, THE LAW OF THE STATE OF DELAWARE.

 

(k)       Dispute
Resolution. The parties (a) hereby irrevocably and unconditionally submit to the jurisdiction of the state courts of Delaware
and to the jurisdiction of the United States District Court for the District of Delaware for the purpose of any suit, action or
other proceeding arising out of or based upon this Agreement, (b) agree not to commence any suit, action or other proceeding arising
out of or based upon this Agreement except in the state courts of Delaware or the United States District Court for the District
of Delaware, and (c) hereby waive, and agree not to assert, by way of motion, as a defense, or otherwise, in any such suit, action
or proceeding, any claim that it is not subject personally to the jurisdiction of the above-named courts, that its property is
exempt or immune from attachment or execution, that the suit, action or proceeding is brought in an inconvenient forum, that the
venue of the suit, action or proceeding is improper or that this Agreement or the subject matter hereof may not be enforced in
or by such court.

 

    	 	20	 

     

    

 

(l)       WAIVER
OF JURY TRIAL. EACH PARTY HEREBY WAIVES ITS RIGHTS TO A JURY TRIAL OF ANY CLAIM OR CAUSE OF ACTION BASED UPON OR ARISING OUT
OF THIS AGREEMENT, THE SECURITIES OR THE SUBJECT MATTER HEREOF. THE SCOPE OF THIS WAIVER IS INTENDED TO BE ALL-ENCOMPASSING OF
ANY AND ALL DISPUTES THAT MAY BE FILED IN ANY COURT AND THAT RELATE TO THE SUBJECT MATTER OF THIS TRANSACTION, INCLUDING, WITHOUT
LIMITATION, CONTRACT CLAIMS, TORT CLAIMS (INCLUDING NEGLIGENCE), BREACH OF DUTY CLAIMS, AND ALL OTHER COMMON LAW AND STATUTORY
CLAIMS. THIS SECTION HAS BEEN FULLY DISCUSSED BY EACH OF THE PARTIES HERETO AND THESE PROVISIONS WILL NOT BE SUBJECT TO ANY EXCEPTIONS.
EACH PARTY HERETO HEREBY FURTHER WARRANTS AND REPRESENTS THAT SUCH PARTY HAS REVIEWED THIS WAIVER WITH ITS LEGAL COUNSEL, AND
THAT SUCH PARTY KNOWINGLY AND VOLUNTARILY WAIVES ITS JURY TRIAL RIGHTS FOLLOWING CONSULTATION WITH LEGAL COUNSEL.

 

(m)       Severability.
In the event that any one or more of the provisions contained herein, or the application thereof in any circumstance, is held
invalid, illegal or unenforceable, the validity, legality and enforceability of any such provision in every other respect and
of the remaining provisions contained herein shall not be affected or impaired thereby.

 

[SIGNATURE
PAGE FOLLOWS]

 

    	 	21	 

     

    

 

IN WITNESS WHEREOF, the
parties have caused this Agreement to be executed as of the date first above written.

 

	 	THE
    SIMPLY GOOD FOODS COMPANY
		 	 
	 	By:	/s/ David
    West
	 	Name:	David West
	 	Title:	President
	 	 	 
	 	CONYERS
    PARK SPONSOR LLC
	 	 	 
	 	By: 	/s/ Brian Ratzan
	 	Name: 	Brian Ratzan
	 	Title: 	Member

 

 

[Signature Page to Investor
Rights Agreement]

     

     

    

\

	 	ATKINS HOLDINGS LLC
	 	 	 
	 	By:	/s/
    Stephen D. Aronson
	 	Name:	Stephen D. Aronson
	 	Title:	Authorized Signatory

 

 

 

 

[Signature Page to Investor
Rights Agreement]Exhibit 10.3

 

INVESTOR
RIGHTS AGREEMENT

 

This
Investor Rights Agreement (this “Agreement”) is made as of July 7, 2017 (the “Effective
Date”), between The Simply Good Foods Company, a Delaware corporation (the “Company”),
Conyers Park Sponsor LLC, a Delaware limited liability company (the “Sponsor”) and the other individuals
set forth on Schedule I hereto (each a “Holder” and together with the Sponsor, the “Holders”).

 

WHEREAS,
the Holders are party to that certain Registration Rights Agreement, dated July 14, 2016, by and among Conyers Park Acquisition
Corp., the Sponsor and the Holders (the “Existing Registration Rights Agreement”);

 

WHEREAS,
pursuant to the Agreement and Plan of Merger (the “Merger Agreement”) by and among the Company and
the other parties thereto, the Holders will become holders of common stock, par value $0.01, of the Company (the “Common
Stock”) and the Sponsor will become a holder of warrants to purchase Common Stock (the “Warrants”)
upon the closing of the transactions contemplated by the Merger Agreement; and

 

WHEREAS,
the Company has agreed to grant certain rights to the Sponsor relating to the governance of the Company and to Holders relating
to the registration of the Common Stock held by the Holders.

 

NOW,
THEREFORE, in consideration of the mutual covenants contained herein and other good and valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, the parties to this Agreement hereby agree as follows:

 

Section
1.         Board of Directors.

 

(a)       Subject
to the terms and conditions of this Agreement, from and after the Effective Date for so long as the Sponsor holds at least
25% of the Sponsor Amount:

 

(i)       The
Sponsor shall have the right, but not the obligation, to designate one person (three persons if the Sponsor holds at least 50%
of the Sponsor Amount) to be appointed or nominated, as the case may be, for election to the Board (including any successor, each,
a “Nominee”) by giving written notice to the Company on or before the time such information is reasonably
requested by the Board or the Nominating and Corporate Governance Committee for inclusion in a proxy statement for a meeting of
stockholders provided to the Sponsor; provided, however, the Sponsor may not designate more than one individual
that is not a member of the Board on the Effective Date.

 

(ii)      The
Company will, as promptly as practicable, use its best efforts to take all necessary and desirable actions (including, without
limitation, calling special meetings of the Board and the stockholders and recommending, supporting and soliciting proxies) so
that there is a Sponsor Director serving on the Board at all times.

 

     

     

    

 

(iii)     The
Company shall, to the fullest extent permitted by applicable law, use its best efforts to take all actions necessary to ensure
that: (i) each Nominee is included in the Board’s slate of nominees to the stockholders of the Company for each election
of Directors; and (ii) each Nominee is included in the proxy statement prepared by management of the Company in connection with
soliciting proxies for every meeting of the stockholders of the Company called with respect to the election of members of the
Board, and at every adjournment or postponement thereof, and on every action or approval by written consent of the stockholders
of the Company or the Board with respect to the election of members of the Board.

 

(iv)     If
a vacancy occurs because of the death, disability, disqualification, resignation, or removal of a Sponsor Director or for any
other reason, the Sponsor shall be entitled to designate such person’s successor, and the Company will, as promptly as practicable
following such designation, use its best efforts to take all necessary and desirable actions, to the fullest extent permitted
by law, within its control such that such vacancy shall be filled with such successor Nominee.

 

(v)      If
a Nominee is not elected because of such Nominee’s death, disability, disqualification, withdrawal as a nominee or for
any other reason, the Sponsor shall be entitled to designate promptly another Nominee and the Company will take all necessary
and desirable actions within its control such that the director position for which such Nominee was nominated shall not be
filled pending such designation or the size of the Board shall be increased by one and such vacancy shall be filled with such
successor Nominee as promptly as practicable following such designation.

 

(vi)     As
promptly as reasonably practicable following the request of any Sponsor Director, the Company shall enter into an indemnification
agreement with such Sponsor Director, in the form entered into with the other members of the Board. The Company shall pay the
reasonable, documented out-of-pocket expenses incurred by the Sponsor Director in connection with his or her services provided
to or on behalf of the Company, including attending meetings or events attended explicitly on behalf of the Company at the Company’s
request.

 

(vii)    The
Company shall (i) purchase directors’ and officers’ liability insurance in an amount determined by the Board to be
reasonable and customary and (ii) for so long as a Sponsor Director serves as a Director of the Company, maintain such coverage
with respect to such Sponsor Director; provided that upon removal or resignation of such Sponsor Director for any reason,
the Company shall take all actions reasonably necessary to extend such directors’ and officers’ liability insurance
coverage for a period of not less than six years from any such event in respect of any act or omission occurring at or prior to
such event.

 

(viii)   For
so long as a Sponsor Director serves as a Director of the Company, the Company shall not amend, alter or repeal any right to
indemnification or exculpation covering or benefiting any Director nominated pursuant to this Agreement as and to the extent
consistent with applicable law, including but not limited to Article VII of the Certificate of Incorporation of the Company
and Article VII of the Bylaws (whether such right is contained in the Certificate of Incorporation, Bylaws or another
document) (except to the extent such amendment or alteration permits the Company to provide broader indemnification or
exculpation rights on a retroactive basis than permitted prior thereto).

 

    	 	2	 

     

    

 

(ix)      Each
Nominee may, but does not need to qualify as “independent” pursuant to listing standards of NASDAQ.

 

(x)      Any
Nominee will be subject to the Company’s customary due diligence process, including its review of a completed
questionnaire and a background check. Based on the foregoing, the Company may object to any Nominee provided (a) it does so
in good faith, and (b) such objection is based upon any of the following: (i) such Nominee was convicted in a criminal
proceeding or is a named subject of a pending criminal proceeding (excluding traffic violations and other minor offenses),
(ii) such Nominee was the subject of any order, judgment, or decree not subsequently reversed, suspended or vacated of any
court of competent jurisdiction, permanently or temporarily enjoining such proposed director from, or otherwise limiting, the
following activities: (A) engaging in any type of business practice, or (B) engaging in any activity in connection with the
purchase or sale of any security or in connection with any violation of federal or state securities laws, (iii) such Nominee
was the subject of any order, judgment or decree, not subsequently reversed, suspended or vacated, of any federal or state
authority barring, suspending or otherwise limiting for more than 60 days the right of such person to engage in any
activity described in clause (ii)(B), or to be associated with persons engaged in such activity, (iv) such proposed director
was found by a court of competent jurisdiction in a civil action or by the SEC to have violated any federal or state
securities law, and the judgment in such civil action or finding by the SEC has not been subsequently reversed, suspended or
vacated, or (v) such proposed director was the subject of, or a party to any federal or state judicial or administrative
order, judgment, decree, or finding, not subsequently reversed, suspended or vacated, relating to a violation of any federal
or state securities laws or regulations. In the event the Board reasonably finds the Nominee to be unsuitable based upon one
or more of the foregoing clauses (i) through (v) and reasonably objects to the identified director, Sponsor shall be entitled
to propose a different nominee to the Board within 30 calendar days of the Company’s notice to Sponsor of its objection
to the Nominee and such replacement Nominee shall be subject to the review process outlined above.

 

(xi)      The
Company shall take all necessary action to cause a Nominee chosen by the Sponsor, at the request of such Nominee to be elected
to the board of directors (or similar governing body) of each material operating subsidiary of the Company. The Nominee, as applicable,
shall have the right to attend (in person or remotely) any meetings of the board of directors (or similar governing body or committee
thereof) of each subsidiary of the Company.

 

(xii)     For
the avoidance of doubt, if the Sponsor’s holdings of the Sponsor Amount falls below the percentages set forth in clause
(a)(i) immediately above, the Nominees do not have to resign and are eligible to be renominated at the discretion of the Board.

 

    	 	3	 

     

    

 

Section 2.         Registration
Rights.

 

(a)       Shelf
Registration.

 

(i)       Filing.
The Company shall file within 180 days of the Effective Date, a Registration Statement for a Shelf Registration on Form S-3 (the
“Form S-3 Shelf”) or, if the Company is ineligible to use a Form S-3 Shelf, a Registration Statement
for a Shelf Registration on Form S-1 (the “Form S-1 Shelf,” and together with the Form S-3 Shelf (and
any Subsequent Shelf Registration), the “Shelf”) covering the resale of the Registrable Securities on
a delayed or continuous basis. The Company shall use commercially reasonable efforts to cause the Shelf to become effective as
soon as practicable after such filing. The Shelf shall provide for the resale of Registrable Securities from time to time, and
pursuant to any method or combination of methods legally available to, and requested by, the Sponsor. The Company shall maintain
the Shelf in accordance with the terms hereof, and shall prepare and file with the SEC such amendments, including post-effective
amendments, and supplements as may be necessary to keep such Shelf effective and in compliance with the provisions of the Securities
Act until such time as there are no longer any Registrable Securities. In the event the Company files a Form S-1 Shelf, the Company
shall use its commercially reasonable efforts to convert the Form S-1 Shelf (and any Subsequent Shelf Registration) to a Form
S-3 Shelf as soon as practicable after the Company is eligible to use Form S-3.

 

(ii)      Subsequent
Shelf Registration. If any Shelf ceases to be effective under the Securities Act for any reason at any time while Registrable
Securities are still outstanding, the Company shall use its commercially reasonable efforts to as promptly as is reasonably practicable
cause such Shelf to again become effective under the Securities Act (including obtaining the prompt withdrawal of any order suspending
the effectiveness of such Shelf), and shall use its commercially reasonable efforts to as promptly as is reasonably practicable
amend such Shelf in a manner reasonably expected to result in the withdrawal of any order suspending the effectiveness of such
Shelf or file an additional registration statement as a Shelf Registration (a “Subsequent Shelf Registration”)
registering the resale from time to time by the Holders of all securities that are Registrable Securities as of the time of such
filing. If a Subsequent Shelf Registration is filed, the Company shall use its commercially reasonable efforts to (i) cause such
Subsequent Shelf Registration to become effective under the Securities Act as promptly as is reasonably practicable after the
filing thereof (it being agreed that the Subsequent Shelf Registration shall be an Automatic Shelf Registration Statement if the
Company is a Well-Known Seasoned Issuer) and (ii) keep such Subsequent Shelf Registration continuously effective and usable until
there are no longer any Registrable Securities. Any such Subsequent Shelf Registration shall be on Form S-3 to the extent that
the Company is eligible to use such form. Otherwise, such Subsequent Shelf Registration shall be on another appropriate form and
shall provide for the registration of such Registrable Securities for resale by the Holders in accordance with any reasonable
method of distribution elected by the Sponsor.

 

    	 	4	 

     

    

 

(iii)      Requests
for Underwritten Shelf Takedowns. At any time and from time to time after the Shelf has been declared effective by the SEC,
the Sponsor may request to sell all or any portion of its Registrable Securities in an underwritten offering that is registered
pursuant to the Shelf (each, an “Underwritten Shelf Takedown”); provided that the Company shall
only be obligated to effect an Underwritten Shelf Takedown if such offering shall include either (x) securities with a total offering
price (including piggyback shares and before deduction of underwriting discounts) reasonably expected to exceed, in the aggregate,
$10 million or (y) all remaining Registrable Securities. All requests for Underwritten Shelf Takedowns shall be made by giving
written notice to the Company (the “Demand Shelf Takedown Notice”). Each Demand Shelf Takedown Notice
shall specify the approximate number of Registrable Securities proposed to be sold in the Underwritten Shelf Takedown and the
expected price range (net of underwriting discounts and commissions) of such Underwritten Shelf Takedown. The Sponsor shall have
the right to select the investment banker(s) and manager(s) to administer the offering (which shall consist of one or more reputable
nationally recognized investment banks), subject to the Company’s prior approval which shall not be unreasonably withheld,
conditioned or delayed.

 

(b)       Demand
Registration.

 

(i)       Requests
for Registration. At any time after the Effective Date, the Sponsor may request (i) registration under the Securities Act
of all or any portion of the Registrable Securities on Form S-3 or any similar short-form registration (a “Short-Form
Registration”), if available, and (ii) registration under the Securities Act of all or any portion of the Registrable
Securities held by the Holders on Form S-1 or similar long-form registration (a “Long-Form Registration”)
if Short-Form Registration is not available (any registration under this Section 2(b), a “Demand Registration”);
provided, that the Company shall only be obligated to effect an Underwritten Shelf Takedown if such offering shall include
either (x) securities with a total offering price (including piggyback shares and before deduction of underwriting discounts)
reasonably expected to exceed, in the aggregate, $10 million or (y) all remaining Registrable Securities. The Sponsor may request
that any offering conducted under a Long-Form Registration or a Short-Form Registration be underwritten. All requests for Demand
Registrations shall be made by giving written notice to the Company (the “Demand Registration Notice”).
Each Demand Registration Notice shall specify (i) whether such Demand Registration shall be an underwritten offering, (ii) the
approximate number of Registrable Securities proposed to be sold in the Demand Registration and (iii) the expected price range
(net of underwriting discounts and commissions) of such Demand Registration. The Sponsor shall have the right to select the investment
banker(s) and manager(s) to administer the offering (which shall consist of one or more reputable nationally recognized investment
banks), subject to the approval of the Company, which shall not be unreasonably withheld, conditioned or delayed.

 

(ii)      Demand
Registration Effectiveness. A registration shall not count as one of the permitted Demand Registrations until both (i) it
has become effective (unless such Demand Registration has not become effective due solely to the fault of the Sponsor) and (ii)
the Sponsor is able to register and sell pursuant to such registration at least 80% of the Registrable Securities requested to
be included in such registration either at the time of the registration or within 90 days thereafter; provided that a Demand
Registration which is withdrawn at the sole request of the Sponsor will count as a Demand Registration unless the Company
is reimbursed by the Sponsor for all reasonable, documented out-of-pocket expenses incurred by the Company in connection with
such registration, including reasonable attorney and accounting fees.

 

    	 	5	 

     

    

 

(iii)     Short-Form
Registrations. Demand Registrations shall be Short-Form Registrations whenever the Company is permitted to use an applicable
short form. The Company shall use its commercially reasonable efforts to make Short-Form Registrations on Form S-3 (or any successor
form) available for the sale of Registrable Securities.

 

(iv)     Restrictions
on Demand Registrations. The Sponsor shall be entitled to request up to five Demand Registrations. In addition, the Company
shall not be obligated to effect more than two Demand Registrations in any twelve-month period.

 

(v)      Block
Trade. Notwithstanding the foregoing, if the Sponsor wishes to engage in an underwritten block trade off of an effective registration
statement, the Sponsor may notify the Company of the block trade offering on the day such offering is to commence and the Company
shall as expeditiously as possible use its commercially reasonable efforts to facilitate such offering (which may close as early
as three (3) Business Days after the date it commences); provided that in the case of such underwritten block trade, only
the Sponsor shall have a right to notice of and to participate in such offering.

 

(c)       Piggyback
Takedowns. Whenever the Company proposes to register any of its securities, including a registration pursuant to any registration
rights agreement between Company and holders of its securities (a “Piggyback Registration”), or proposes
to offer any of its securities pursuant to a registration statement in an underwritten offering under the Securities Act (together
with a Piggyback Registration, a “Piggyback Takedown”), the Company shall give prompt written notice
to the Holders of its intention to effect such Piggyback Takedown. In the case of a Piggyback Takedown that is an underwritten
offering under a shelf registration statement, such notice shall be given not less than ten Business Days prior to the expected
date of commencement of marketing efforts for such Piggyback Takedown. In the case of a Piggyback Takedown that is an underwritten
offering under a registration statement that is not a shelf registration statement, such notice shall be given not less than ten
Business Days prior to the expected date of filing of such registration statement. The Company shall, subject to the provisions
of Section 2(d) below, include in such Piggyback Takedown, as applicable, all Registrable Securities requested to be included
by the Holders within five Business Days after sending the Company’s notice. Notwithstanding anything to the contrary contained
herein: (i) the Company may determine not to proceed with any Piggyback Takedown upon written notice to the Holders; provided,
however, that nothing in this clause (i) shall impair the right of the Sponsor to request that such registration be effected
pursuant to Section 2(a) or 2(b); and (ii) each Holder may withdraw its request for inclusion by giving written
notice to the Company of its intention to withdraw that registration; provided, however, that the withdrawal shall be irrevocable
and after making the withdrawal, such Holder shall no longer have any right to include its Registrable Securities in that Piggyback
Takedown. If any Piggyback Takedown is an underwritten offering, the Company will have the sole right to select the investment
banker(s) and manager(s), acceptable to the Sponsor, for the offering.

 

    	 	6	 

     

    

 

(d)       Priority.

 

(i)       Priority
on Secondary Offerings. If the Company determines, and if ratified in writing, after consultation with the managing underwriter
in any underwritten Piggyback Takedown that was initiated either by (x) the Sponsor pursuant to this Agreement or (y) a holder
of securities of the Company other than Registrable Shares (“Non-Sponsor Securities”), that less than
all of the Registrable Securities requested to be included in such underwritten offering can be sold in an orderly manner within
a price range acceptable to the Company or the holders of the Company’s securities demanding such Piggyback Takedown, then
the Company shall include in such underwritten Piggyback Registration the number which can be so sold in the following order of
priority:

 

(A)       first,
the Registrable Securities and the Non-Sponsor Securities that either (x) the Company is obligated to include pursuant to written
contractual rights entered into prior to or on the date hereof or (y) such other contractual rights governing the applicable Non-Sponsor
Securities provide that the Sponsor’s participation rights in such offering are pari passu with respect to registration
cutbacks in the same fashion as set forth in this clause (A), pro rata, based on the amount of such securities initially requested
to be included by the Holders or holders of Non-Sponsor Securities or as the Sponsor or holders of Non-Sponsor Securities may
otherwise agree;

 

(B)       second,
Non-Sponsor Securities that the Company is obligated to include pursuant to written contractual rights entered into after the
date hereof that do not comply with Clause (A)(y) above; and

 

(C)       third,
other securities requested to be included in such underwritten Piggyback Takedown.

 

(ii)       Priority
on Primary Offerings. In any underwritten offering initiated by the Company primarily for its own account, the Company and
the managing underwriter in such offering determine that less than all of the securities of the Company requested to be included
in such underwritten offering, including Registrable Securities, can be sold in an orderly manner within a price range acceptable
to the Company, then the Company shall include in such underwritten offering the number which can be so sold in the following
order of priority:

 

(A)       first,
the securities to be sold by the Company;

 

(B)       second,
the Registrable Securities and Non-Sponsor Securities that the Company is obligated to include pursuant to written
contractual rights entered into prior to or on the date hereof, pro rata, based on the amount of such securities initially
requested to be included by the Holders or holders of Non-Sponsor Securities or as the holder or holders of
Non-Sponsor Securities may otherwise agree; and

 

    	 	7	 

     

    

 

(C)
third, Non-Sponsor Securities that the Company is obligated to include pursuant to written contractual rights entered into
after the date hereof.

 

(e)       Company
Undertakings. In connection with the filing of any registration statement or sale of Registrable Securities as provided in
this Agreement, the Company shall use commercially reasonable efforts to, as expeditiously as reasonably practicable:

 

(i)       notify
promptly the Sponsor and, if requested by the Sponsor, confirm such advice in writing promptly at the address determined in accordance
with Section 7, (A) of the issuance by the SEC or any state securities authority of any stop order suspending the effectiveness
of a registration statement or the initiation of any proceedings for that purpose, (B) if, between the effective date of a registration
statement and the closing of any sale of Registrable Securities covered thereby, the representations and warranties of the Company
contained in any underwriting agreement, securities sales agreement or other similar agreement, if any, relating to the offering
cease to be true and correct in all material respects, (C) of the happening of any event or the discovery of any facts during
the period a registration statement is effective as a result of which such registration statement or any document incorporated
by reference therein contains any untrue statement of a material fact or omits to state any material fact required to be stated
therein or necessary to make the statements therein not misleading or, in the case of the prospectus, contains any untrue statement
of a material fact or omits to state any material fact required to be stated therein or necessary to make the statements therein,
in light of the circumstances under which they were made, not misleading (which information shall be accompanied by an instruction
to suspend the use of the registration statement and the prospectus until the requisite changes have been made), (D) of the receipt
by the Company of any notification with respect to the suspension of the qualification of Registrable Securities, for sale in
any jurisdiction or the initiation or threatening of any proceeding for such purpose and (E) of the filing of a post-effective
amendment to such registration statement;

 

(ii)      furnish
the Sponsor’s legal counsel, if any, copies of any comment letters relating to the Sponsor received from the SEC or any
other request by the SEC or any state securities authority for amendments or supplements to a registration statement and prospectus
or for additional information relating to the Sponsor;

 

(iii)     make
commercially reasonable effort to obtain the withdrawal of any order suspending the effectiveness of a registration statement
at the earliest possible moment;

 

    	 	8	 

     

    

 

(iv)     upon
the occurrence of any event or the discovery of any facts, as contemplated by Sections 2(e)(i)(C) and 2(e)(i)(D),
as promptly as practicable after the occurrence of such an event, use its commercially reasonable efforts to prepare a supplement
or post-effective amendment to the registration statement or the related prospectus or any document incorporated therein
by reference or file any other required document so that, as thereafter delivered to the purchasers of Registrable Securities,
such prospectus will not contain at the time of such delivery any untrue statement of a material fact or omit to state a material
fact necessary to make the statements therein, in light of the circumstances under which they were made, not misleading, or will
remain so qualified, as applicable. At such time as such public disclosure is otherwise made or the Company determines that such
disclosure is not necessary, in each case to correct any misstatement of a material fact or to include any omitted material fact,
the Company agrees promptly to notify the Sponsor of such determination and to furnish the Sponsor such number of copies of the
prospectus as amended or supplemented, as the Sponsor may in customary form reasonably request;

 

(v)      enter
into agreements in customary form (including underwriting agreements) and take all other reasonable and customary appropriate
actions in order to expedite or facilitate the disposition of the Registrable Securities whether or not an underwriting
agreement is entered into and whether or not the registration is an underwritten registration:

 

(A)       make
such representations and warranties to the Sponsor and the underwriters, if any, in form, substance and scope as are customarily
made by issuers to underwriters in similar underwritten offerings as may be reasonably requested by them;

 

(B)       obtain
opinions of counsel to the Company and updates thereof (which counsel and opinions (in form, scope and substance) shall be reasonably
satisfactory to any managing underwriter(s) and their counsel) addressed to the underwriters, if any (and in the case of an underwritten
registration, the Sponsor), covering the matters customarily covered in opinions requested in underwritten offerings and such
other matters as may be reasonably requested by the underwriter(s);

 

(C)       obtain
“comfort” letters and updates thereof from the Company’s independent registered public accounting firm (and,
if necessary, any other independent certified public accountants of any subsidiary of the Company or of any business acquired
by the Company for which financial statements are, or are required to be, included in the Registration Statement) addressed to
the underwriter(s), if any, and use commercially reasonable efforts to have such letter addressed to the Sponsor in the case of
an underwritten registration (to the extent consistent with Statement on Auditing Standards No. 72 of the American Institute of
Certified Public Accounts), such letters to be in customary form and covering matters of the type customarily covered in “comfort”
letters to underwriters in connection with similar underwritten offerings;

 

(D)       enter
into a securities sales agreement with the Sponsor and an agent of the Sponsor providing for, among other things, the
appointment of such agent for the Sponsor for the purpose of soliciting purchases of Registrable Securities, which
agreement shall be in form, substance and scope customary for similar offerings;

 

    	 	9	 

     

    

 

(E)       if
an underwriting agreement is entered into, use commercially reasonable efforts to cause the same to set forth indemnification
provisions and procedures substantially similar to the indemnification provisions and procedures set forth in Section 2(g) with respect to the underwriters and all other parties to be indemnified pursuant to Section 2(g) or, at the
request of any underwriters, in the form customarily provided to underwriters in similar types of transactions; and

 

(F)       deliver
such documents and certificates as may be reasonably requested and as are customarily delivered in similar offerings to the Sponsor
and the managing underwriters, if any;

 

(vi)      make
available for inspection by any underwriter participating in any disposition pursuant to a registration statement, the Sponsor’s
legal counsel and any accountant retained by the Sponsor, all financial and other records, pertinent corporate documents and properties
or assets of the Company reasonably requested by any such Persons (excluding all trade secrets and other proprietary or privileged
information) to the extent required for the offering, and cause the respective officers, directors, employees, and any other agents
of the Company to supply all information reasonably requested by any such representative, underwriter, counsel or accountant in
connection with a registration statement, and make such representatives of the Company available for discussion of such documents
as shall be reasonably requested by the Company; provided, however, that the Sponsor’s legal counsel, if any, and the representatives
of any underwriters will use commercially reasonable efforts, to the extent reasonably practicable, to coordinate the foregoing
inspection and information gathering and to not unreasonably disrupt the Company’s business operations;

 

(vii)    a
reasonable time prior to filing any registration statement, any prospectus forming a part thereof, any amendment to such
registration statement, or amendment or supplement to such prospectus, provide copies of such document to the underwriter(s)
of an underwritten offering of Registrable Securities; within five (5) Business Days after the filing of any registration
statement, provide copies of such registration statement to the Sponsor’s legal counsel; consider in good faith making
any changes requested and make such changes in any of the foregoing documents as are legally required prior to the filing
thereof, or in the case of changes received from the Sponsor’s legal counsel by filing an amendment or supplement
thereto, as the underwriter or underwriters, or in the case of changes received from the Sponsor’s legal counsel
relating to the Sponsor or the plan of distribution of Registrable Securities, as the Sponsor’s legal counsel
reasonably requests; not file any such document in a form to which any underwriter shall not have previously been advised and
furnished a copy of; not include in any amendment or supplement to such documents any information about the Sponsor or any
change to the plan of distribution of Registrable Securities that would limit the method of distribution of Registrable
Securities unless the Sponsor’s legal counsel has been advised in advance and has approved such information or change;
and reasonably during normal business hours make the representatives of the Company available for discussion of such
document as shall be reasonably requested by the the Sponsor’s legal counsel, if any, on behalf of the Sponsor,
Sponsor’s legal counsel or any underwriter;

 

    	 	10	 

     

    

 

(viii)  otherwise
use commercially reasonable efforts to comply with all applicable rules and regulations of the SEC and make available to its security
holders, as soon as reasonably practicable, an earnings statement covering at least twelve (12) months which shall satisfy the
provisions of Section 11(a) of the Securities Act and Rule 158 thereunder;

 

(ix)     cooperate
and assist in any filings required to be made with FINRA and in the performance of any due diligence investigation by any underwriter
and its counsel (including any “qualified independent underwriter” that is required to be retained in accordance with
the rules and regulations of FINRA);

 

(x)      the
Company may (as a condition to the Sponsor’s participation in an underwritten offering) require the Sponsor to furnish to
the Company such information regarding the Sponsor and the proposed distribution by the Sponsor as the Company may from time to
time reasonably request in writing;

 

(xi)      if
Registrable Securities are to be sold in an underwritten offering, to include in the registration statement to be used all such
information as may be reasonably requested by the underwriters for the marketing and sale of such Registrable Securities; and

 

(xii)     in
connection with an underwritten offering, cause the appropriate officers of the Company to (A) prepare and make presentations
at any “road shows” and before analysts and rating agencies, as the case may be, (B) take other actions to obtain
ratings for any Registrable Securities and (C) use their commercially reasonable efforts to cooperate as reasonably requested
by the underwriters in the offering, marketing or selling of the Registrable Securities.

 

The
Sponsor agrees that, upon receipt of any notice from the Company of the happening of any event or the discovery of any facts of
the type described in Section 2(e)(i), Holder will forthwith discontinue disposition of Registrable Securities pursuant
to a registration statement relating to such Registrable Securities until the Sponsor’s receipt of the copies of the supplemented
or amended prospectus contemplated by Section 2(e)(i), and, if so directed by the Company, the Sponsor will deliver to
the Company (at the Company’s expense) all copies in the Sponsor’s possession, other than permanent file copies then
in the Sponsor’s possession, of the prospectus covering such Registrable Securities at the time of receipt of such notice.

 

(f)       Registration
Expenses. All Registration Expenses shall be borne by the Company. For the avoidance of doubt, subject to the proviso in Section
2(b)(ii), all Registration Expenses in connection with any registration initiated as a Demand Registration shall be borne
by the Company regardless of whether or not such registration has become effective and whether or not such registration has counted
as one of the permitted Long-Form Registrations pursuant to Section 2(b).

 

    	 	11	 

     

    

 

(g)       Indemnification
and Contribution.

 

(i)       Indemnification
by the Company. The Company agrees to indemnify and hold harmless the Sponsor and its Affiliates, directors, officers, employees,
members, managers, representatives and agents and each Person who controls the Sponsor within the meaning of either the Securities
Act or the Exchange Act, to the fullest extent permitted by applicable law, from and against any losses, claims, expenses, damages
and liabilities or whatever kind (including legal or other expenses reasonably incurred in connection with investigating, preparing
or defending same and the cost of enforcing any right to indemnification hereunder) (collectively, “Losses”)
to which they or any of them may become subject insofar as such Losses (or actions in respect thereof) arise out of or are based
upon (x) any untrue statement or alleged untrue statement of a material fact contained in a Registration Statement as originally
filed or in any amendment thereof, or the Disclosure Package, or any preliminary, final or summary Prospectus or Free Writing
Prospectus included in any such Registration Statement, or in any amendment thereof or supplement thereto, or arise out of or
are based upon the omission or alleged omission to state therein a material fact required to be stated therein or necessary to
make the statements therein not misleading or (y) any violation or alleged violation by the Company of the Securities Act, the
Exchange Act, any other federal law, any state or foreign securities law, or any rule or regulation promulgated under of the foregoing
laws, relating to the offer or sale of the Registrable Securities, and in any such case, the Company agrees to reimburse each
such indemnified party, as incurred, for any legal or other expenses reasonably incurred by them in connection with investigating,
preparing or defending any such Loss, claim, damage, liability, action or investigation (whether or not the indemnified party
is a party to any proceeding); provided, however, that the Company will not be liable in any case to the extent that any
such Loss arises out of or is based upon any such untrue statement or alleged untrue statement or omission or alleged omission
made therein in reliance upon and in conformity with written information relating to the Sponsor furnished to the Company by or
on behalf of the Sponsor specifically for inclusion therein, including any notice and questionnaire. This indemnity agreement
will be in addition to any liability which the Company may otherwise have.

 

(ii)       Indemnification
by the Sponsor. The Sponsor agrees to indemnify and hold harmless the Company and each of its Affiliates, directors, employees,
members, managers, representatives and agents and each Person who controls the Company within the meaning of either the Securities
Act or the Exchange Act, to the fullest extent permitted by applicable law, from and against any and all Losses to which they
or any of them may become subject insofar as such Losses arise out of or are based upon any untrue statement or alleged untrue
statement of a material fact contained in a Registration Statement as originally filed or in any amendment thereof, or in the
Disclosure Package or any Sponsor Free Writing Prospectus, preliminary, final or summary Prospectus included in any such Registration
Statement, or in any amendment thereof or supplement thereto, or arise out of or are based upon the omission or alleged omission
to state therein a material fact required to be stated therein or necessary to make the statements therein not misleading, to
the extent, but only to the extent, that any such untrue statement or alleged untrue statement or omission or alleged omission
is contained in any written information relating to the Sponsor furnished to the Company by or on behalf the Sponsor specifically
for inclusion therein; provided, however, that the total amount to be indemnified by the Sponsor pursuant to this Section
2(g)(ii) shall be limited to the net proceeds (after deducting underwriters’ discounts and commissions) received by
such the Sponsor in the offering to which such Registration Statement or Prospectus relates; provided further that the
Sponsor shall not be liable in any case to the extent that prior to the filing of any such Registration Statement or Disclosure
Package, or any amendment thereof or supplement thereto, it has furnished in writing to the Company, information expressly for
use in, and within a reasonable period of time prior to the effectiveness of such Registration Statement or Disclosure Package,
or any amendment thereof or supplement thereto which corrected or made not misleading information previously provided to the Company.
This indemnity agreement will be in addition to any liability which the Sponsor may otherwise have.

 

    	 	12	 

     

    

 

(iii)      Notification.
If any Person shall be entitled to indemnification under this Section 2(g) (each, an “Indemnified Party”),
such Indemnified Party shall give prompt notice to the party required to provide indemnification (each, an “Indemnifying
Party”) of any claim or of the commencement of any proceeding as to which indemnity is sought. The Indemnifying
Party shall have the right, exercisable by giving written notice to the Indemnified Party as promptly as reasonably practicable
after the receipt of written notice from such Indemnified Party of such claim or proceeding, to assume, at the Indemnifying Party’s
expense, the defense of any such claim or litigation, with counsel reasonably satisfactory to the Indemnified Party and, after
notice from the Indemnifying Party to such Indemnified Party of its election to assume the defense thereof, the Indemnifying Party
will not (so long as it shall continue to have the right to defend, contest, litigate and settle the matter in question in accordance
with this Section 2(g)(iii)) be liable to such Indemnified Party hereunder for any legal expenses and other expenses
subsequently incurred by such Indemnified Party in connection with the defense thereof; provided, however, that an Indemnified
Party shall have the right to employ separate counsel in any such claim or litigation, but the fees and expenses of such counsel
shall be at the expense of such Indemnified Party unless the Indemnifying Party shall have failed within a reasonable period of
time to assume such defense and the Indemnified Party is or would reasonably be expected to be materially prejudiced by such delay.
The failure of any Indemnified Party to give notice as provided herein shall relieve an Indemnifying Party of its obligations
under this Section 2(g) only to the extent that the failure to give such notice is materially prejudicial or harmful to
such Indemnifying Party’s ability to defend such action. No Indemnifying Party, in the defense of any such claim or litigation,
shall, except with the prior written consent of each Indemnified Party (which consent shall not be unreasonably withheld or delayed),
consent to entry of any judgment or enter into any settlement which does not include as an unconditional term thereof the giving
by the claimant or plaintiff to such Indemnified Party of a release from all liability in respect to such claim or litigation.
The indemnity agreements contained in this Section 2(g) shall not apply to amounts paid in settlement of any claim, loss,
damage, liability or action if such settlement is effected without the prior written consent of the Indemnifying Party, which
consent shall not be unreasonably withheld or delayed. The indemnification set forth in this Section 2(g) shall be in addition
to any other indemnification rights or agreements that an Indemnified Party may have. An Indemnifying Party who is not entitled
to, or elects not to, assume the defense of a claim will not be obligated to pay the fees and expenses of more than one counsel
for all parties indemnified by such Indemnifying Party with respect to such claim, unless in the reasonable judgment of any Indemnified
Party a conflict of interest may exist between such Indemnified Party and any other Indemnified Parties with respect to such claim.

 

    	 	13	 

     

    

 

(iv)     Contribution.
If the indemnification provided for in this Section 2(g) is held by a court of competent jurisdiction to be
unavailable to an Indemnified Party, other than pursuant to its terms, with respect to any Losses or action referred to
therein, then, subject to the limitations contained in this Section 2(g), the Indemnifying Party, in lieu of
indemnifying such Indemnified Party hereunder, shall contribute to the amount paid or payable by such Indemnified Party as a
result of such Losses or action in such proportion as is appropriate to reflect the relative fault of the Indemnifying Party,
on the one hand, and the Indemnified Party, on the other, in connection with the actions, statements or omissions that
resulted in such Losses or action, as well as any other relevant equitable considerations. The relative fault of the
Indemnifying Party, on the one hand, and the Indemnified Party, on the other hand, shall be determined by reference to, among
other things, whether any action in question, including any untrue or alleged untrue statement of a material fact or omission
or alleged omission to state a material fact, has been made (or omitted) by, or relates to information supplied by such
Indemnifying Party or such Indemnified Party, and the parties’ relative intent, knowledge, access to information and
opportunity to correct or prevent any such action, statement or omission. The Company and the Sponsor agree that it would not
be just and equitable if contribution pursuant to this Section 2(g)(iv) was determined solely upon pro rata allocation
or by any other method of allocation which does not take account of the equitable considerations referred to in the
immediately preceding sentence of this Section 2(g)(iv). Notwithstanding the foregoing, the amount the Sponsor will be
obligated to contribute pursuant to this Section 2(g)(iv) will be limited to an amount equal to the net proceeds
received by the Sponsor in respect of the Registrable Securities sold pursuant to the registration statement which gives rise
to such obligation to contribute. No Person guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of
the Securities Act) shall be entitled to contribution from any Person who was not guilty of such fraudulent
misrepresentation.

 

(h)       Suspension
Period. Notwithstanding any provision of this Agreement to the contrary, if the Board determines in good faith that any use
of a registration statement or prospectus hereunder involving Registrable Securities:

 

(i)       would
reasonably be expected to materially impede, delay or interfere with, or require premature disclosure of, any material
financing, offering, acquisition, disposition, merger, corporate reorganization, segment reclassification or discontinuance
of operations that is required to be reflected in pro forma or restated financial statements that amends historical financial
statement of the Company, or other significant transaction or any negotiations, discussions or pending proposals with
respect thereto, involving the Company or any of its subsidiaries, or

 

    	 	14	 

     

    

 

(ii)      would
require, after consultation with counsel to the Company, the disclosure of material non-public information, the disclosure
of which would (x) not be required to be made if a registration statement were not being used and (y) reasonably be expected
to materially and adversely affect the Company, then the Company shall be entitled to suspend, for not more than 45
consecutive days (a “Suspension Period”), but in no event (A) more than twice in any rolling twelve
(12) month period (which periods may be successive) and (B) for more than an aggregate of ninety (90) days in any rolling
twelve (12) month period, commencing on the date of this Agreement, the use of any registration statement or prospectus and
shall not be required to amend or supplement the registration statement, any related prospectus or any document incorporated
therein by reference. The Company promptly will give written notice of any such Suspension Period the Holders.

 

(i)      Covenants
Relating to Rule 144. For so long as the Company is subject to the reporting requirements of Section 13 or 15 of the Securities
Act, the Company covenants that it will file the reports required to be filed by it under the Securities Act and Section 13(a)
or 15(d) of the Exchange Act and the rules and regulations adopted by the SEC thereunder. If the Company ceases to be so required
to file such reports, the Company covenants that it will upon the request of a Holder to the extent such information is required
for such Holder to sell (i) make publicly available such information as is necessary to permit sales pursuant to Rule 144 under
the Securities Act, (ii) deliver such information to a prospective purchaser as is necessary to permit sales pursuant to Rule
144A under the Securities Act and it will take such further action as such Holder may reasonably request, and (iii) take such
further action that is reasonable in the circumstances, in each case, to the extent required, from time to time, to enable such
Holder to sell its Registrable Securities without registration under the Securities Act within the limitation of the exemptions
provided by (A) Rule 144 under the Securities Act, as such Rule may be amended from time to time, (B) Rule 144A under the Securities
Act, as such rule may be amended from time to time, or (C) any similar rules or regulations hereafter adopted by the SEC. Upon
the request of a Holder, the Company will deliver to such Holder a written statement as to whether it has complied with such requirements
of the Securities Act and the Exchange Act, a copy of the most recent annual and quarterly report(s) of the Company, and such
other reports, documents or stockholder communications of the Company, and take such further actions consistent with this Section
10(a), as such Holder may reasonably request in availing itself of any rule or regulation of the SEC allowing such Holder to sell
any such Registrable Securities without registration.

 

Section
3.         Transfer Restrictions.

 

(a)       During
the period commencing on the Effective Date and continuing until the calendar date that is 180 days following the Effective Date,
the Holders shall not Transfer any securities of the Company, whether now owned or hereinafter acquired, owned directly by the
Holders or with respect to which the Holders have beneficial ownership within the rules and regulations of the SEC (collectively,
the “Restricted Shares”), except in the event the Company otherwise agrees by written consent or pursuant
to a Transfer permitted by Section 3(b).

 

    	 	15	 

     

    

 

Provided, however, that if the Company consents to a Transfer by Atkins
Holdings LLC that is otherwise prohibited by that certain Investor Rights Agreement, dated the date hereof, by and among the Company,
the Sponsor and Atkins Holdings LLC, the Holders shall be entitled to Transfer Restricted Shares without obtaining the written
consent of the Company.

 

(b)      Notwithstanding
anything to the contrary set forth in this Section 3, a Holder may Transfer Restricted Shares (i) as a bona fide gift;
(ii) to any trust or entity wholly owned by one or more trusts for the direct or indirect benefit of (A) such Holder or its stockholders,
partners, members or beneficiaries or (B) of any individual related to the stockholders, partners, members or beneficiaries of
such Holder, by blood, marriage or adoption and not more remote than first cousin; (iii) to any wholly-owned subsidiary of such
Holder, or to the Affiliates, stockholders, partners, members or beneficiaries of such Holder; or (iv) pursuant to any take-over
bid, offer, acquisition, sale or merger involving the Company; provided that in each case such distributees or transferees
agree to be bound by the terms and restrictions set forth in this Agreement.

 

(c)      In
connection with any Shelf Takedown, the Company shall not effect any public sale or distribution of its Equity Securities, or
any securities convertible into or exchangeable or exercisable for such securities (except pursuant to registrations on Form S-8
or Form S-4 under the Securities Act), and shall cause its officers and directors not to Transfer any Equity Securities, except
in the event the underwriters managing the Demand Registration or Shelf Takedown consent to such shorter period, during the seven
days prior to and the 90-day period beginning on the date of pricing of such Demand Registration or Shelf Takedown or such other
period provided in the underwriting, placement or similar agreement executed in connection with such Demand Registration or Shelf
Takedown.

 

Section
4.         Definitions.

 

“Affiliate”
means, with respect to any Person, any other Person that directly, or indirectly through one or more intermediaries, controls,
is controlled by, or is under common control with, such first Person.

 

“Agreement”
has the meaning specified in the Preamble.

 

“Automatic
Shelf Registration Statement” means an “automatic shelf registration statement” as defined in Rule 405
promulgated under the Securities Act.

 

“Board”
means the board of directors of the Company.

 

“Business
Day” means any day that is not a Saturday, Sunday, legal holiday or other day on which commercial banks in New York,
New York are authorized or required by applicable law to close.

 

“Bylaws”
means the Company’s Bylaws, as in effect on the date hereof, as the same may be amended from time to time.

 

“Certificate
of Incorporation” means the Company’s Certificate of Incorporation, as in effect on the date hereof, as the
same may be amended from time to time.

 

    	 	16	 

     

    

 

“Common Stock” has the meaning specified
in the Preamble.

 

“Company” has the meaning specified in the Preamble.

 

“control”
(including the terms “controlling,” “controlled by” and “under common control with”)
means, unless otherwise noted, the possession, directly or indirectly, of the power to direct or cause the direction of the management
and policies of a Person, whether through the ownership of voting shares, by contract, or otherwise.

 

“Demand
Registration” has the meaning specified in Section 2(b)(i).

 

“Demand
Registration Notice” has the meaning specified in Section 2(b)(i).   

 

“Demand Shelf Takedown
Notice” has the meaning specified in Section 2(a)(iii).

 

“Disclosure
Package” means, with respect to any offering of securities, (i) the preliminary Prospectus, (ii) the price to the
public and the number of securities included in the offering; (iii) each Free Writing Prospectus and (iv) all other information
that is deemed, under Rule 159 promulgated under the Securities Act, to have been conveyed to purchasers of securities at the
time of sale of such securities (including a contract of sale).

 

“Director”
means a member of the Board until such individual’s death, disability, disqualification, resignation, or removal.

 

“Effective
Date” has the meaning specified in the Preamble.

 

“Equity
Security” means (a) any Common Stock, preferred stock or other Voting Stock, (b) any securities of the Company convertible
into or exchangeable for Common Stock, preferred stock or other Voting Stock or (c) any options, rights or warrants (or any similar
securities) issued by the Company to acquire Common Stock, preferred stock or other Voting Stock.

 

“Exchange
Act” means the Securities Exchange Act of 1934, as amended from time to time.

 

“Existing
Registration Rights Agreement” has the meaning specified in the Recitals.

 

“FINRA”
means the Financial Industry Regulatory Authority.

 

“Form S-1 Shelf” has the meaning specified in Section
2(a)(i). 

 

“Form S-3 Shelf” has the meaning specified in Section 2(a)(i).

 

“Free
Writing Prospectus” means any “free writing prospectus” as defined in Rule 405 promulgated under the
Securities Act.

 

“Holder”
shall have the meaning set forth in the Preamble.

 

    	 	17	 

     

    

 

“Governmental
Entity” means any federal, state, provincial, local or foreign governmental, administrative or regulatory (including
any stock exchange) authority, agency, court, instrumentality, binding arbitration body, commission or other entity or self-regulatory
organization.

 

“Indemnified
Party” has the meaning specified in Section 2(g)(iii).

 

“Indemnifying Party” has
the meaning specified in Section 2(g)(iii).

 

“Long-Form
Registration” has the meaning specified in Section 2(b)(i).

 

“Losses” has the meaning specified in Section 2(g)(i).

 

“NASDAQ”
means the The Nasdaq Stock Exchange.

 

“Nominee”
has the meaning specified in Section 1(a)(i).

 

“Non-Sponsor
Securities” has the meaning specified in Section 2(d)(i).

 

“Person”
means an individual, a partnership, a corporation, a limited liability company, an association, a joint stock company, a trust,
a joint venture, an unincorporated organization and a Governmental Entity or any department, agency or political subdivision thereof.

 

“Piggyback
Registration” has the meaning specified in Section 2(c).

 

“Piggyback Takedown” has
the meaning specified in Section 2(c).

 

“Prospectus”
means the prospectus used in connection with a Registration Statement.

 

“Registrable
Securities” means at any time any shares of Common Stock held (or to be held upon the exercise or conversion of
other securities of the Company, including the Warrants) by a Holder, its Affiliates or its transferees in accordance with Section
5; provided, however, that as to any Registrable Securities, such securities shall cease to constitute Registrable Securities
upon the earliest to occur of: (x) the date on which such securities are disposed of pursuant to an effective registration statement
under the Securities Act; (y) the date on which such securities are disposed of pursuant to Rule 144 (or any successor provision)
promulgated under the Securities Act; and (z) the date on which such securities cease to be outstanding.

 

“Registration
Expenses” means (a) the fees and disbursements of counsel and independent public accountants for the Company incurred
in connection with the Company’s performance of or compliance with this Agreement, including the expenses of any special
audits or “comfort” letters required by or incident to such performance and compliance, and any premiums and other
costs of policies of insurance obtained by the Company against liabilities arising out of the sale of any securities, (b) all
filing and stock exchange fees, all fees and expenses of complying with securities or “blue sky” laws (including any
legal investment memoranda related thereto), all fees and expenses of custodians, transfer agents and registrars, all printing
and producing expenses, messenger and delivery expenses and any reasonable and documented fees and disbursements of counsel retained
by any Holder up to $50,000, (c) expenses relating to any analyst or investor presentations or any “road shows” undertaken
in connection with the marketing or selling of Registrable Securities, (d) fees and expenses in connection with any review by
FINRA of the underwriting arrangements or other terms of the offering, and all fees and expenses of any “qualified independent
underwriter,” including the reasonable fees and expenses of any counsel thereto, and (e) costs of any selling agreements
and other documents in connection with the offering, sale or delivery of Registrable Securities; provided, however, that
“Registration Expenses” shall not include any out-of-pocket expenses of any Holder (other than as set forth in clause
(b) above), transfer taxes, underwriting or brokerage commissions or discounts associated with effecting any sales of Registrable
Securities that may be offered, which expenses shall be borne by such Holder.

 

    	 	18	 

     

    

 

“Registration
Statement” means any registration statement filed hereunder or in connection with a Piggyback Takedown.

 

“Restricted
Shares” has the meaning specified in Section 3(a).

 

“Rule
144” means Rule 144 promulgated under the Securities Act and any successor provision.

 

“SEC”
means the U.S. Securities and Exchange Commission.

 

“Securities
Act” means the Securities Act of 1933, as amended from time to time.

 

“Shelf” has the meaning
specified in Section 2(a)(i).

 

“Shelf
Registration” means a registration of securities pursuant to a registration statement filed with the SEC in accordance
with and pursuant to Rule 415 promulgated under the Securities Act (or any successor rule then in effect).

 

“Shelf
Takedown” means either an Underwritten Shelf Takedown or a Piggyback Takedown.

 

“Short-Form
Registration” has the meaning specified in Section 2(b)(i).

 

“Sponsor” has the meaning
specified in the Preamble.

 

“Sponsor
Amount” means the number of shares of Common Stock issued to the Sponsor on the Effective Date (after giving appropriate
effect to any stock splits, reverse stock splits or other similar corporate transactions).

 

“Sponsor
Director” means an individual elected to the Board that has been nominated by the Sponsor pursuant to this Agreement.

 

“Sponsor
Free Writing Prospectus” means each Free Writing Prospectus prepared by or on behalf of the Sponsor or used or referred
to by the Sponsor in connection with the offering of Registrable Securities.

 

    	 	19	 

     

    

 

“Subsequent
Shelf Registration” has the meaning specified in Section 2(a)(ii).

 

“Suspension Period”
has the meaning specified in Section 2(h).

 

“Transfer”
means any sale, transfer, assignment or other disposition of (whether with or without consideration and whether voluntary or involuntary
or by operation of law) of Common Stock.

 

“Underwritten
Shelf Takedown” has the meaning specified in Section 2(a)(iii).

 

“Voting
Stock” means any securities of the Company having the right to vote generally in any election of Directors.

 

“Warrant”
has the meaning specified in the Recitals.

 

“Well-Known
Seasoned Issuer” means a “well-known seasoned issuer” as defined in Rule 405 promulgated under
the Securities Act and which (i) is a “well-known seasoned issuer” under paragraph (1)(i)(A) of such definition
or (ii) is a “well-known seasoned issuer” under paragraph (1)(i)(B) of such definition and is also eligible
to register a primary offering of its securities relying on General Instruction I.B.1 of Form S-3 or Form F-3 under the Securities
Act.

 

Section
5.         Assignment; Benefit of Parties; Transfer. The rights of the Sponsor
hereunder may be transferred, assigned, or otherwise conveyed on a pro rata basis in connection with any transfer, assignment,
or other conveyance of Registrable Securities to any transferee or assignee (other than a transfer pursuant to a registration
statement or under Rule 144 promulgated under the Securities Act, and except with respect to the rights of Sponsor under Sections
1 and 2(b) which may be assigned only in whole and not in part); provided that all of the following additional
conditions are satisfied with respect to any transfer, assignment or conveyance of rights hereunder: (a) such transfer or assignment
is effected in accordance with applicable securities laws; (b) such transferee or assignee agrees in writing to become subject
to the terms of this Agreement by executing a joinder or similar document; and (c) the Company is given written notice by such
Person of such transfer or assignment, stating the name and address of the transferee or assignee, identifying the Registrable
Securities with respect to which such rights are being transferred or assigned. Any transfer, assignment or other conveyance of
the rights of the Sponsor in breach of this Agreement shall be void and of no effect. This Agreement shall be binding upon and
shall inure to the benefit of the parties hereto and their respective successors, legal representatives and assignees for the
uses and purposes set forth and referred to herein. Nothing herein contained shall confer or is intended to confer on any third
party or entity that is not a party to this Agreement any rights under this Agreement.

 

Section
6.         Remedies. The Company and the Sponsor shall be entitled to enforce
their rights under this Agreement specifically, to recover damages by reason of any breach of any provision of this Agreement
and to exercise all other rights existing in their favor. The parties hereto agree and acknowledge that a breach of this Agreement
would cause irreparable harm and money damages would not be an adequate remedy for any such breach and that, in addition to other
rights and remedies hereunder, the Company and the Sponsor shall be entitled to specific performance and/or injunctive or other
equitable relief (without posting a bond or other security) from any court of law or equity of competent jurisdiction in
order to enforce or prevent any violation of the provisions of this Agreement.

 

    	 	20	 

     

    

 

Section
7.         Notices. All notices and other communications provided for or permitted
hereunder shall be made in writing by hand delivery, registered first-class mail, facsimile, e-mail transmission or any courier
guaranteeing overnight delivery: (a) if to a Holder, at the most current address given by such Holder to the Company by means
of a notice given in accordance with the provisions of this Section 7; if to Sponsor, to 1 Greenwich Office Park, 2nd
Floor, Greenwich, CT 06831, Attention: Brian Ratzan; and (c) if to the Company, to 1 Greenwich Office Park, 2nd
Floor, Greenwich, CT 06831, Attention: Chief Financial Officer. All such notices and communications shall be deemed to have been
duly given: at the time delivered by hand, if personally delivered; two (2) Business Days after being deposited in the mail, postage
prepaid, if mailed; when delivered, if sent by facsimile or e-mail (provided confirmation of transmission is mechanically or electronically
generated and kept on file by the sending party) and on the next Business Day if timely delivered to an air courier guaranteeing
overnight delivery.

 

Section
8.         No Strict Construction. The language used in this Agreement shall
be deemed to be the language chosen by the parties hereto to express their mutual intent, and no rule of strict construction shall
be applied against any party.

 

Section
9.         No Third-Party Beneficiaries. Except for the last sentence of the
Section 9, nothing in this Agreement, express or implied, is intended or shall be construed to confer upon, or give to,
any person or entity other than the parties hereto and their respective successors and assigns any remedy or claim under or by
reason of this Agreement or any terms, covenants or conditions hereof, and all of the terms, covenants, conditions, promises and
agreements contained in this Agreement shall be for the sole and exclusive benefit of the parties hereto and their respective
successors and assigns. Notwithstanding anything to the contrary set forth in this Agreement, each Sponsor Director shall be a
third-party beneficiary of the provisions set forth in Sections 1(a)(vi), 1(a)(vii) and 1(a)(viii).

 

Section
10.       Further Assurances. Each of the parties hereby agrees that it will hereafter
execute and deliver any further document, agreement, instruments of assignment, transfer or conveyance as may be necessary or
desirable to effectuate the purposes hereof.

 

Section
11.       Counterparts. This Agreement may be executed in one or more counterparts,
and may be delivered by means of facsimile or electronic transmission in portable document format, each of which shall be deemed
to be an original and shall be binding upon the party who executed the same, but all of such counterparts shall constitute the
same agreement.

 

Section
12.       Governing Law. All issues and questions concerning the construction, validity,
interpretation and enforceability of this Agreement and the exhibits and schedules hereto shall be governed by, and construed
in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules or
provisions (whether of the State of New York or any other jurisdiction) that would cause the application of the laws of any jurisdiction
other than the State of New York.

 

    	 	21	 

     

    

 

Section 13.       Mutual
Waiver of Jury Trial. The parties hereto hereby irrevocably waive any and all rights to trial by jury in any legal proceeding
arising out of or related to this Agreement. Any action or proceeding whatsoever between the parties hereto relating to this Agreement
shall be tried in a court of competent jurisdiction by a judge sitting without a jury.

 

Section
14.       Complete Agreement; Inconsistent Agreements. This Agreement represents
the complete agreement between the parties hereto as to all matters covered hereby, and supersedes any prior agreements or understandings
between the parties, including the Existing Registration Rights Agreement.

 

Section
15.       Severability. In the event any one or more of the provisions contained in this Agreement should be held
invalid, illegal or unenforceable in any respect, the validity, legality and enforceability of the remaining provisions
contained herein shall not in any way be affected or impaired thereby (it being understood that the invalidity of a
particular provision in a particular jurisdiction shall not in and of itself affect the validity of such provision in any
other jurisdiction). The parties shall endeavor in good-faith negotiations to replace the invalid, illegal or unenforceable
provisions with valid provisions the economic effect of which comes as close as possible to that of the invalid, illegal or
unenforceable provisions.

 

Section
16.       Amendment and Waiver. Except as otherwise provided herein, no modification, amendment or waiver of any provision of
this Agreement shall be effective against the Company or any Holder unless such modification is approved in writing by the Company
and the Sponsor. The failure of any party to enforce any of the provisions of this Agreement shall in no way be construed as a
waiver of such provisions and shall not affect the right of such party thereafter to enforce each and every provision of this
Agreement in accordance with its terms.

 

Section
17.       Termination. Notwithstanding anything to the contrary contained herein, if
the Sponsor holds less than 5% of the Sponsor Amount, then this Agreement shall expire and terminate automatically; provided,
however, that Sections 1(a)(vii), 1(a)(viii), 2 (for so long as any Registrable Securities remain), 3(c),
4, 5, 6, 7, 8, 9, 10, 12, 13, 14, 15 and 16,
shall survive the termination of this Agreement.

 

[SIGNATURE
PAGES FOLLOW]

 

    	 	22	 

     

    

 

IN WITNESS WHEREOF,
the parties hereto have executed this Agreement on the day and year first above written.

 

	 	THE
    SIMPLY GOOD FOODS COMPANY
	 	 	 
	 	By:	/s/
    David West
	 	Name:	David
    West
	 	Title:	President
	 	 	 
	 	CONYERS
    PARK SPONSOR LLC
	 	 	 
	 	By:	/s/
    Brian Ratzan
	 	Name:	Brian
    Ratzan
	 	Title:	Member
	 	 	 
	 	/s/ Clayton C. Daley, Jr.
	 	CLAYTON
    C. DALEY, JR.
	 	 	 
	 	/s/ Nomi P. Ghez
	 	NOMI
    P. GHEZ
	 	 	 
	 	/s/ James E. Healey
	 	JAMES
    E. HEALEY
	 	 	 
	 	/s/ Robert G. Montgomery
	 	ROBERT
    G. MONTGOMERY

 

 

 

 

[Signature Page
to Investor Right Agreement]

    

     

    

 

Schedule
I

 

Holders

 

Clayton
C. Daley Jr.

Nomi P. Ghez

James
E. Healey

Robert
G. Montgomery

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00272-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00272-of-00352.parquet"}]]