Document:

Exhibit 4.1

Bottler’s Agreement

 

THIS
AGREEMENT, made and entered into with effect from
                      ,
by and among THE COCA-COLA COMPANY, a corporation organized and existing under the
laws of the State of Delaware, United States of America, with principal offices
at One Coca-Cola Plaza, N.W., in the City of Atlanta, State of Georgia 30313,
United States of America; THE COCA-COLA EXPORT CORPORATION, a corporation
organized and existing under the laws of the State of Delaware, United States
of America, with principal offices at One Coca-Cola Plaza, N.W., in the City of
Atlanta, State of Georgia 30313, United States of America (The Coca-Cola
Company and The Coca-Cola Export Corporation hereinafter collectively or
severally referred to as the “Company” unless otherwise specified); and
                      ,
a
              
organized and existing under the laws of
                          ,
with principal offices at                             
(hereinafter referred to as the “Bottler”).

 

WITNESSETH:

 

WHEREAS,

 

A.        The Coca-Cola
Company is engaged in the manufacture and the sale of beverage bases, essences,
and other ingredients and a beverage base concentrate (hereinafter referred to
as the “Concentrate”), the formula for which is an industrial secret of The
Coca-Cola Company, from which a non-alcoholic beverage syrup or powder
(hereinafter referred to as the “Syrup”) is prepared, and is also engaged in
the manufacture and sale of the Syrup, which Concentrate or Syrup is used in
the preparation of a non-alcoholic beverage product (hereinafter referred to as
the “Beverage”) for sale in bottles and other containers and in other forms or
manners;

 

B.         The Coca-Cola
Company is the owner of the trade marks including “Coca-Cola” and “Coke” that
distinguish the Concentrate, the Syrup, and the Beverage, the trade mark
consisting of a Distinctive Bottle in various sizes in which the Beverage has
been marketed for many years, the depiction of the Distinctive Bottle, the
Dynamic Ribbon device, and the intellectual property embodied in the
distinctive trade dress, other design devices and packaging elements associated
with the Concentrate, the Syrup and the Beverage (said trade marks “Coca-Cola”,
“Coke”, the Distinctive Bottle, the depiction of the Distinctive Bottle, the
Dynamic Ribbon device, the intellectual property embodied in the distinctive
trade dress, other design devices and packaging elements associated with the
Concentrate, the Syrup and the Beverage, and any additional trade marks that
The Coca-Cola Company may adopt from time to time to distinguish the
Concentrate, the Syrup and the Beverage being hereinafter referred to as the
“Trade Marks”);

 

C.         The Company has
the exclusive right to prepare, package, distribute and sell the Beverage and
the right to manufacture and sell the Concentrate in
                        ,
among other countries;

 

D.         The Coca-Cola
Company has designated and authorized certain third parties to supply the
Concentrate to the Bottler (said third parties being hereinafter referred to as
the “Authorized Suppliers”);

 

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E.         The Bottler has
requested an authorization from the Company to use the Trade Marks in
connection with the preparation, packaging, distribution and sale of the
Beverage in and throughout a territory as defined and described in this
Agreement;

 

F.         The Company is
willing to grant the requested authorization to the Bottler under the terms and
conditions set forth in this Agreement.

 

NOW,
THEREFORE, the parties agree as follows:

 

I.          OBJECT OF THE AGREEMENT

 

1.          The Company
hereby authorizes the Bottler, and the Bottler undertakes, upon the following
terms and conditions, to prepare and package the Beverage in such containers as
may be approved by the Company in writing from time to time (hereinafter
referred to as “Approved Containers”) and to distribute and sell the same under
the Trade Marks, in and throughout the following territory (hereinafter
referred to as the “Territory”):

 

TERRITORY DESCRIPTION

 

2.          The Company or
Authorized Suppliers will sell and deliver to the Bottler such quantities of
the Concentrate as may be ordered by the Bottler from time to time, provided
that the Bottler will order, and the Company or Authorized Suppliers will sell
and deliver to the Bottler, only such quantities of the Concentrate as may be
necessary and sufficient to implement this Agreement. In this regard, the
Bottler covenants and agrees to buy Concentrate only from the Company or
Authorized Suppliers.

 

3.          The Bottler
will use the Concentrate exclusively for the preparation of the Syrup and the
preparation and packaging of the Beverage as prescribed from time to time by
the Company. The Bottler undertakes not to sell or resell the Concentrate or
the Syrup, nor permit the same to fall into the hands of third parties, without
the prior written consent of the Company.

 

4.          The Coca-Cola
Company retains the sole and exclusive right at any time to determine the
formula, composition or ingredients for the Concentrate and the Beverage.

 

5.          Except as may
be provided herein and for the term of this Agreement, the Company will refrain
from selling or distributing, or from causing the sale or distribution of, the
Beverage in the Territory in Approved Containers. The Company reserves the
rights, however, to prepare and package the Beverage in any container in the
Territory for sale outside the Territory, and to prepare, package, distribute
or sell, or authorize third parties to prepare, package, distribute or sell,
the Beverage in the Territory in any container other than an Approved
Container.

 

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II.         OBLIGATIONS OF THE BOTTLER RELATIVE TO THE MARKETING, PLANNING AND
REPORTING

 

6.          The Bottler
covenants and agrees with the Company:

 

(a)        to make every
effort and employ all practicable and approved means to promote, develop and
exploit the full potential of the business of preparing, packaging,
distributing, marketing and selling the Beverage throughout the Territory by
creating, stimulating and expanding continuously the future demand for the
Beverage and by satisfying fully and in all respects the current demand
therefor;

 

(b)        to prepare,
package, distribute and sell such quantities of the Beverage as shall in all
respects satisfy fully every demand for the Beverage within the Territory;
however, with the prior written consent of the Company, the Bottler may
purchase the Beverage in Approved Containers from parties designated in writing
by the Company for resale by the Bottler within the Territory;

 

(c)        to invest all
the capital and to obtain and expend all the funds required for the
organization, installation, operation, maintenance and replacement within the
Territory of such manufacturing, warehousing, marketing, distribution,
delivery, transportation and other facilities and equipment as shall be
necessary for the Bottler to comply with its obligations under this Agreement;

 

(d)        to provide
competent and well-trained management and recruit, train, maintain and direct
all personnel required, sufficient in every respect to perform all of the
obligations of the Bottler under this Agreement;

 

(e)        to deliver to
the Company once in each calendar year a program or plan in writing acceptable
to the Company as to form and substance and in accordance with the Bottler’s
obligations under this Agreement, showing in detail the activities of the
Bottler contemplated for the ensuing twelve-month period or such other period
as the Company may prescribe, to prosecute such program or plan diligently, and
to deliver to the Company upon its request written reports of the progress of
the work in an acceptable form;

 

(f)         to report to
the Company accurate and current information on production, distribution and
sales of the Beverage at such intervals, in such detail and in such form as may
be requested by the Company;

 

(g)        to maintain
accurate books, accounts and records and to provide to the Company such
financial, accounting and other information as the Company may request to
enable the Company to determine whether the Bottler is maintaining the
consolidated financial capacity reasonably necessary to perform its obligations
under this Agreement and in recognition of the Company’s interest in
maintaining, promoting and safeguarding the overall performance, efficiency and
integrity of the bottling, distribution and sales system;

 

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(h)        not to sell
and/or distribute the Beverage, without the prior written consent of the
Company, outside the Territory or to anyone who intends to resell the Beverage
outside the Territory; the foregoing prohibition does not apply if the
Territory is a Member State or within a Member State of the European Economic
Area and the sale results from an order from a customer in another Member State
or for export to another Member State; and

 

(i)         not to actively
seek customers nor maintain a branch outside the Territory; however, the
Bottler shall have the right to fill unsolicited orders for the Beverage from
any customer located within another Member State or for export to another
Member State of the European Economic Area.

 

7.          The Bottler
must, for its own account, budget and expend such funds for advertising,
marketing and promoting the Beverage as may be reasonably required by the
Company to create, stimulate and sustain the demand for the Beverage in the
Territory, provided that the Bottler shall submit all advertising, marketing
and promotional projects relating to the Trade Marks or the Beverage to the
Company for its prior approval, and shall use, publish, maintain or distribute
only such advertising, marketing or promotional material relating to the Trade
Marks or the Beverage as the Company shall approve and authorize. The Company
may agree from time to time and subject to such terms and conditions as it
shall stipulate in each case to contribute financially to the Bottler’s
marketing programs. The Company may also undertake, at its own expense and
independently from the Bottler, any additional advertising or sales promotion
activities in the Territory it deems useful or appropriate.

 

8.          (a)        The Bottler recognizes that
the Company has entered into or may enter into agreements similar to this
Agreement with other parties outside the Territory and accepts the limitations
such agreements may reasonably impose on the Bottler in the conduct of its
business under this Agreement. The Bottler further agrees to conduct its
business in such a manner so as to avoid conflicts with such other parties,
and, in the event of disputes nevertheless arising with such other parties, to
make every reasonable effort to settle them amicably.

 

(b)        The Bottler
will not oppose any additional actions the adoption of which are considered by
the Company as necessary and justified in order to protect and improve the
sales and distribution system for the Beverage, including, but not limited to,
those actions which might be adopted concerning the supply of large and/or
special customers whose field of activity transcends the boundaries of the
Territory, even if such actions should limit the Bottler’s rights under this
Agreement, including measures taken in compliance with the Rules of
Competition of the European Union.

 

9.          The Bottler,
recognizing the important benefit to itself and all the other parties referred
to in Clause 8(a) above, of a uniform external appearance of the
distribution and other equipment and materials used under this Agreement,
agrees to accept and apply the standards adopted and issued from time to time
by the Company for the design and decoration of trucks and other delivery
vehicles, cases, cartons, coolers, vending machines and other materials and
equipment used in the distribution and sale of the Beverage.

 

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10.        The Bottler
acknowledges and agrees that the broadest possible direct distribution and sale
of the Beverage to retail outlets and final consumers in the Territory is an
essential element in satisfying fully the demand for the Beverage pursuant to
this Agreement. Notwithstanding the recognized advantages of direct distribution,
the Bottler shall be authorized to distribute and sell the Beverage to
wholesalers in the Territory who sell only to retail outlets in the Territory.
Any other methods of distribution shall be subject to the prior written consent
of the Company.

 

11.        (a)        In the event any of the Beverage prepared, packaged,
distributed or sold by the Bottler is found within the territory of another
authorized bottler or authorized distributor within a state that is not a
Member State of the European Economic Area (hereinafter referred to as the
“Injured Bottler”), then, in addition to all other remedies available to the
Company:

 

(1)        if the
phenomenon persists or reoccurs after the Company has requested the Bottler, in
writing, to end or prevent it, by discharging the Bottler’s obligation under
Clauses 6(h) and (i), the Company may, in its sole discretion, cancel
forthwith the approval for the container(s) of the type which were found
in the Injured Bottler’s territory;

 

(2)        the Company may
charge the Bottler an amount of compensation for the Beverage found in the
Injured Bottler’s territory, to include all lost profits, expenses and other
costs incurred by the Company and the Injured Bottler; and

 

(3)        the Company may
purchase any of the Beverage prepared, packaged, distributed or sold by the
Bottler which is found in the Injured Bottler’s territory, and the Bottler
shall, in addition to any other obligation it may have under this Agreement,
reimburse the Company for the Company’s cost of purchasing, transporting and/or
destroying such Beverage.

 

(b)        In the event
the Beverage prepared, packaged, distributed or sold by the Bottler is found in
the territory of an Injured Bottler, the Bottler shall make available to
representatives of the Company all sales agreements and other records relating
to the Beverage and assist the Company in all investigations relating to the
sale and distribution of the Beverage outside the Territory.

 

(c)        The Bottler
shall immediately inform the Company if at any time any solicitation or offer
to purchase the Beverage is made to the Bottler by a third party which the
Bottler knows or has reason to believe or suspect would result in the Beverage
being marketed, sold, resold, distributed or redistributed outside the
Territory in breach of this Agreement.

 

III.        OBLIGATIONS OF BOTTLER RELATIVE TO THE TRADE MARKS

 

12.        The Bottler
will at all times recognize the validity and ownership of the Trade Marks by
The Coca-Cola Company and will not at any time put in issue the validity and
ownership of the Trade Marks.

 

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13.        Nothing herein
shall give the Bottler any interest in the Trade Marks or the goodwill
attaching thereto or in any label, design, container or other visual
representations thereof, or used in connection therewith; and the Bottler
acknowledges and agrees that all rights and interest created through such usage
of the Trade Marks, labels, designs, containers or other visual representations
shall inure to the benefit and be the property of The Coca-Cola Company. The
Coca-Cola Company and the Bottler agree and understand that there is extended
to the Bottler under this Agreement a mere temporary permission, uncoupled with
any right or interest, and without payment of any fee or royalty charge, to use
said Trade Marks, labels, designs, containers or other visual representations
thereof, in connection with the preparation, packaging, distribution and sale
of the Beverage in Approved Containers; said use to be in such manner and with
the result that all goodwill relating to the same shall accrue to The Coca-Cola
Company as the source and origin of such Beverage, and the Company shall be
absolutely entitled to determine in every instance the manner of presentation
and such other steps necessary or desirable to secure compliance with this
Clause 13.

 

14.        The Bottler
shall not adopt or use any name, corporate name, trading name, title of
establishment or other commercial designation which includes the words “Coca-Cola”,
“Coca”, “Cola”, “Coke”, or any of them, or any name that is confusingly similar
to any of them, or any graphic or visual representation of the Trade Marks or
any other trade mark or intellectual property owned by The Coca-Cola Company,
without the prior written consent of The Coca-Cola Company.

 

15.        The Bottler
covenants and agrees during the term of this Agreement and in accordance with
applicable laws:

 

(a)        not to
manufacture, prepare, package, distribute, sell, deal in or otherwise be
concerned with any product associated with any trade dress or any container
that is an imitation of a trade dress or container in which the Company claims
a proprietary interest or which is likely to be confused with or cause
confusion or be perceived by consumers as confusingly similar to or be passed
off as such trade dress or container;

 

(b)        not to
manufacture, prepare, package, distribute, sell, deal in or otherwise be
concerned with any product associated with any trade mark or other designation
which is an imitation or infringement of any of the Trade Marks or is likely to
cause passing-off of any product which is intended to lead the public to
believe that it originates with the Company because of the Bottler’s
association with the business of manufacturing, preparing, packaging,
distributing and selling the Beverage; without in any way limiting the
generality of the foregoing, it is hereby expressly understood and stipulated
that use of the word “Coca” or local language or phonetic equivalent in any
form or fashion, or any word graphically or phonetically similar thereto or in
imitation thereof, on any product other than that of The Coca-Cola Company
would constitute an infringement of the trade mark “Coca-Cola” or be likely to
cause passing-off;

 

(c)        not to use
delivery vehicles, cases, cartons, coolers, vending machines and other
equipment bearing the Trade Marks for the distribution and sale of

 

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any products which are not identified by the Trade Marks without the
prior written consent of the Company;

 

(d)        during the term
of this Agreement and for a period of two (2) years after its termination
not to manufacture, prepare, package, distribute, sell, deal in or otherwise be
concerned with any other concentrate, beverage base, syrup or beverage which is
likely to be confused with or passed off for the Concentrate, Syrup or
Beverage; and

 

(e)        not to acquire
or hold, directly or indirectly, any ownership interest in, or enter into any
contract or arrangement with respect to the management or control of any person
or legal entity, within or outside of the Territory, that engages in any of the
activities prohibited under this Clause 15.

 

The covenants herein contained apply not only to the activities with
which the Bottler may be directly concerned, but also to activities with which
the Bottler may be indirectly concerned through ownership, control, management,
partnership, agreement or otherwise, and whether located within or outside of
the Territory.

 

16.        It is
understood and agreed among the parties that in the event that either:

 

(a)        a third party
which is in the opinion of the Company directly or indirectly through
ownership, control, management or otherwise, concerned with the manufacture,
preparation, packaging, distribution or sale of any product specified in Clause
15 hereof shall acquire or otherwise obtain control or any direct or indirect
influence on the management of the Bottler; or

 

(b)        any person,
firm or company having majority ownership or direct or indirect control of the
Bottler or who is directly or indirectly controlled either by the Bottler or by
any third party which has control or any direct or indirect influence in the
opinion of the Company on the management of the Bottler, shall engage in the
preparation, packaging, distribution or sale of any products specified in
Clause 15 hereof;

 

then the Company shall have the right to terminate this Agreement
forthwith without liability for damages unless the third party making such
acquisition referred to in subclause (a) hereof or the person, firm or
company referred to in subclause (b) hereof shall, on being notified in
writing by the Company of its intention to terminate as aforesaid, agrees to
discontinue, and shall in fact discontinue, the manufacture, preparation,
packaging, distribution or sale of such product (s) within a reasonable
period not exceeding six (6) months from the date of notification.

 

IV.       OBLIGATIONS OF BOTTLER RELATIVE TO THE PREPARATION AND PACKAGING OF THE
BEVERAGE

 

17.        (a)        The Bottler covenants and agrees to use only the
Concentrate in preparing the Syrup and the Syrup only for preparing and
packaging the Beverage, in strict adherence to and compliance with the written
instructions issued to the Bottler from time to time by the Company. The
Bottler further

 

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covenants
and agrees that, in preparing, packaging and distributing the Beverage, the
Bottler shall at all times conform to the standards, including quality,
hygienic, environmental and otherwise, established in writing from time to time
by the Company and comply with all applicable legal requirements.

 

(b)        The Bottler,
recognizing the importance of identifying the source of manufacture of the
Beverage in the market, agrees to use identification codes on all packaging
materials for the Beverage, including Approved Containers and non-returnable
cases. The Bottler further agrees to install, maintain and use the necessary
machinery and equipment required for the application of such identification
codes. The Company shall provide the Bottler, from time to time, with necessary
instructions in writing regarding the forms of the identification codes to be
used by the Bottler in that connection, and the production and sales records to
be maintained by the Bottler.

 

(c)        In the event
the Company determines or becomes aware of the existence of any quality or
technical problems relating to the Beverage or Approved Containers in respect
of the Beverage, the Company may require the Bottler to take all necessary
action to recall all of the Beverage or withdraw immediately any such Beverage
from the market or the trade, as the case may be. The Company shall notify the
Bottler by telephone, fax, e-mail or any other form of immediate communication
with written confirmed receipt, of the decision by the Company to require the
Bottler to recall such Beverage or withdraw such Beverage from the market or
trade, and the Bottler shall, upon receipt of such notice, immediately cease
distribution of such Beverage and take such other actions as may be required by
the Company in connection with the recall of such Beverage or withdrawal of
such Beverage from the market or trade.

 

(d)        In the event
the Bottler determines or becomes aware of the existence of quality or
technical problems relating to the Beverage or Approved Containers in respect
of the Beverage, then the Bottler shall immediately notify the Company by
telephone, fax, e-mail or any other form of immediate communication with
written confirmed receipt. This notification shall include: (1) the
identity and quantities of the Beverage involved, including the specific
Approved Containers, (2) coding data and (3) all other relevant data
that will assist in tracing such Beverage.

 

The
Bottler shall permit the Company, its officers, agents or designees, at all
times to enter and inspect the facilities, equipment and methods used by the
Bottler, whether directly or incidentally, in or for the preparation,
packaging, storage and handling of the Beverage to ascertain whether the
Bottler is complying with the terms of this Agreement, including, but not
limited to Clauses 17, 21 and 34. The Bottler also agrees to provide the
Company with all the information regarding Bottler’s compliance with the terms
of this Agreement, including, but not limited to, Clauses 17, 21 and 34, as the
Company may request from time to time.

 

18.        The Bottler
shall submit to the Company, at the Bottler’s expense, samples of the Syrup,
the Beverage and of materials used in the preparation of the Syrup and the

 

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Beverage, in accordance with instructions that the Company may give
from time to time.

 

19.        (a)        In the packaging, distribution and sale of the
Beverage, the Bottler shall use only such Approved Containers and closures,
cases, cartons, labels and other packaging materials approved from time to time
by the Company, and the Bottler shall purchase such items only from
manufacturers who have been authorized in writing by the Company to manufacture
the items to be used in connection with the Trade Marks and the Beverage. The
Company shall use its best efforts to approve two or more manufacturers of such
items, it being understood that said approved manufacturers may be located
within or outside of the Territory.

 

(b)        The Bottler
shall inspect Approved Containers and closures, cases, cartons, labels and
other packaging materials to be used in connection with the Beverage and shall
use only those items which the Bottler has determined comply with both the
standards established by applicable laws in the Territory and the standards and
specifications prescribed by the Company. The Bottler shall assume independent
responsibility in connection with the use of such Approved Containers,
closures, cases, cartons, labels and other packaging materials which the
Bottler has determined conform to such standards.

 

(c)        The Bottler
shall maintain at all times a sufficient stock of Approved Containers,
closures, cases, cartons, labels and other packaging materials to satisfy fully
the demand for the Beverage in the Territory.

 

20.        (a)        The Bottler recognizes that increases in the demand
for the Beverage, as well as changes in the Approved Containers, may from time
to time require modifications or other changes in respect of its existing
manufacturing, packaging, delivery or vending equipment or require the purchase
of additional manufacturing, packaging, delivery or vending equipment. The
Bottler agrees to make such modifications to existing equipment and to purchase
and install such additional equipment as necessary with sufficient lead time to
enable the introduction of new Approved Containers and the preparation and
packaging of the Beverage in accordance with the continuing obligations of the
Bottler to develop, stimulate and satisfy fully every demand for the Beverage
in the Territory.

 

(b)        In the event
the Bottler uses refillable Approved Containers in the preparation, packaging,
distribution and sale of the Beverage, the Bottler agrees to invest the
necessary capital and to appropriate and expend such funds as may be required
from time to time to establish and maintain an adequate inventory of refillable
Approved Containers. In order to ensure the continuing quality and appearance
of said inventory of refillable Approved Containers, the Bottler further agrees
to replace all or part of the inventory of refillable Approved Containers as
may be reasonably necessary and in accordance with the obligations of the
Bottler pursuant to this Agreement.

 

(c)        The Bottler
shall not use or permit the use of the Approved Containers, closures, cases,
cartons, labels and other packaging materials referred to in

 

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this
Agreement for any purpose, except in connection with the Beverage and shall not
refill or otherwise reuse any non-refillable Approved Containers that have been
previously used.

 

21.        (a)        The Bottler shall be solely responsible in carrying
out its obligations herein for compliance with all statutes, regulations,
including Directives issued by the European Community and by-laws issued by
government or local or other competent authorities applicable in the Territory,
and shall inform the Company forthwith of any provision thereof which would
prevent or limit in any way strict compliance by the Bottler with its
obligations herein.

 

(b)        Without
limiting the generality of the foregoing, the Bottler covenants and agrees to
comply at all times with (i) all environmental, health and safety laws,
regulations, and other legal requirements issued by government authorities
applicable in the Territory and (ii) the Company’s environmental
management standards or program as issued from time to time in writing.

 

V.         CONDITIONS OF PURCHASE AND SALE

 

22.        (a)        The Company reserves the right, by giving written
notice to the Bottler, to establish and to revise from time to time and at any
time, in its sole discretion, the price of the Concentrate, the Authorized
Supplier, the supply point and alternate supply points for the Concentrate, the
conditions of shipment and payment, and the currency or currencies acceptable
to the Company or the Authorized Suppliers.

 

(b)        If the Bottler
is unwilling to pay the revised price in respect of the Concentrate, then the
Bottler shall so notify the Company in writing within thirty (30) days from
receipt of the written notice from the Company revising the aforesaid price. In
such event, this Agreement shall terminate automatically without liability by
any party for damages three (3) calendar months after receipt of the
Bottler’s notification.

 

(c)        Any failure on
the part of the Bottler to notify the Company in respect of the revised price
of the Concentrate pursuant to subclause (b) hereof shall be deemed to be
acceptance by the Bottler of the revised price.

 

(d)        The Company
reserves the right, to the extent permitted by the law applicable in the
Territory, to establish and to revise, by giving written notice to the Bottler,
maximum prices at which the Beverage in Approved Containers may be sold by the
Bottler to wholesalers and retailers and the maximum retail prices for the Beverage.
It is recognized in this regard that the Bottler may sell the Beverage to
wholesalers and retailers and authorize the retail sale of the Beverage at
prices which are lower than the maximum prices. The Bottler shall not, however,
increase the maximum prices established or revised by the Company at which the
Beverage in Approved Containers may be sold to wholesalers and retailers nor
authorize an increase in the maximum prices for the Beverage without the prior
written consent of the Company.

 

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(e)                        The Bottler
undertakes to collect from or charge to retail or wholesale outlets, as
applicable, for each refillable Approved Container and each returnable case
delivered to retail or wholesale outlets, such deposits as the Company may
determine from time to time by giving written notice to the Bottler, and to
make all reasonably diligent efforts to recover all empty refillable Approved
Containers and cases and, upon recovery, to refund or to credit the deposits
for said refillable Approved Containers and returnable cases returned undamaged
and in good condition.

 

VI.                      DURATION AND TERMINATION OF AGREEMENT

 

23.                        (a)                      This Agreement
shall expire, without notice, on December 31, 2013, unless it has been
earlier terminated as provided herein. It is recognized and agreed among the
parties hereto that the Bottler shall have no right to claim a tacit renewal of
this Agreement.

 

(b)                       If the Bottler
has fully complied with all the terms, covenants, conditions and stipulations
of this Agreement throughout its term, and the Bottler is capable of the
continued promotion, development and exploitation of the full potential of the
business of the preparation, packaging, distribution and sale of the Beverage,
the Bottler may request an extension of this Agreement for an additional term
of TEN (10) years. The Bottler may request such extension by giving
written notice to the Company at least six (6) months but not more than twelve
(12) months prior to the expiration date of this Agreement. The request by the
Bottler for such extension shall be supported by such documentation as the
Company may request, including documentation relating to the Bottler’s
compliance with the performance obligations under this Agreement and supporting
the continued capability of the Bottler to develop, stimulate and satisfy fully
the demand for the Beverage within the Territory. If the Bottler has, in the
sole discretion of the Company, satisfied the conditions for the extension of
this Agreement, then the Company may, by written notice, agree to extend this
Agreement for such additional term or such lesser period as the Company may
determine.

 

(c)                        At the
expiration of any such additional term, this Agreement shall expire finally
without further notice, and the Bottler shall have no right to claim a tacit
renewal of this Agreement.

 

24.                        (a)                      This Agreement
may be terminated by the Company or the Bottler forthwith and without liability
for damages by written notice given by the party entitled to terminate to the
other party:

 

(1)                       if the Company,
the Authorized Suppliers or the Bottler cannot legally obtain foreign exchange
to remit abroad in payment of imports of the Concentrate or the ingredients or
materials necessary for the manufacture of the Concentrate, the Syrup or the
Beverage; or

 

(2)                       if any part of
this Agreement ceases to be in conformity with the laws or regulations
applicable in the Territory and, as a result thereof, or as a result of any
other laws affecting this Agreement,

 

11

 

any
one of the material stipulations herein cannot be legally performed or the
Syrup cannot be prepared, or the Beverage cannot be prepared or sold in
accordance with the instructions issued by the Company pursuant to Clause 17
above, or if the Concentrate cannot be manufactured or sold in accordance with
the Company’s formula or the standards prescribed by it.

 

(b)                       This Agreement
may be terminated forthwith by the Company without liability for damages:

 

(1)                         if the Bottler
becomes insolvent, or if a petition in bankruptcy is filed against or on behalf
of the Bottler which is not stayed or dismissed within one hundred and twenty
(120) days, or if the Bottler passes a resolution for winding up, or if a
winding up or judicial management order is made against the Bottler, or if a
receiver is appointed to manage the business of the Bottler, or if the Bottler
enters into any judicial or voluntary scheme of composition with its creditors
or concludes any similar arrangements with them or makes an assignment for the
benefit of creditors; or

 

(2)                         in the event of
the Bottler’s dissolution, nationalization or expropriation, or in the event of
the confiscation of the production or distribution assets of the Bottler.

 

25.                        (a)                      This Agreement
may also be terminated by the Company or the Bottler without liability for
damages if the other party fails to observe any one or more of the terms,
covenants or conditions of this Agreement, and fails to remedy such default(s) within
sixty (60) days after such party has been given written notice of such
default(s).

 

(b)                       In addition to
all other remedies to which the Company may be entitled hereunder, if at any
time the Bottler fails to follow the instructions or to maintain the standards
prescribed by the Company or required by applicable laws in the Territory for
the preparation and packaging of the Syrup or the Beverage, the Company shall
have the right to prohibit the production of the Syrup or the Beverage until
the default has been corrected to the Company’s satisfaction, and the Company
may demand the suspension of distribution and delivery of the Beverage and
further demand the recall or withdrawal from the market or trade, at the
Bottler’s expense, of the Beverage not in conformity with or not manufactured
in conformity with such instructions, standards or requirements, and the
Bottler shall promptly comply with such prohibition or demand. During the
period of such prohibition of production, the Company shall be entitled to
suspend deliveries of the Concentrate to the Bottler and to supply the Beverage
or to arrange for others to supply the Beverage in the Territory. No
prohibition or demand shall be deemed a waiver of the rights of the Company to
terminate this Agreement pursuant to this Clause 25.

 

26.                        Upon the
expiration or earlier termination of this Agreement:

 

(a)                        the Bottler
shall not thereafter prepare, package, distribute or sell the Beverage or make
any use of the Trade Marks, Approved Containers,

 

12

 

closures, cases, cartons,
labels, other packaging material or advertising, marketing or promotional
material used or which are intended for use by the Bottler solely in connection
with the preparation, packaging, distribution and sale of the Beverage;

 

(b)                       the Bottler
shall forthwith eliminate all references to the Company, the Beverage and the
Trade Marks from the premises, delivery vehicles, vending machines, coolers and
other equipment of the Bottler and from all business stationery and all
written, graphic, electromagnetic, digital or other advertising, marketing or
promotional material used or maintained by the Bottler, and the Bottler shall
not thereafter hold forth in any manner whatsoever that the Bottler has any
connection with the Company, the Beverage or the Trade Marks;

 

(c)                        the Bottler
shall forthwith deliver to the Company or a third party, in accordance with
such instructions as the Company shall give, all of the Concentrate, Beverage
in Approved Containers, usable Approved Containers bearing the Trade Marks or
any of them, closures, cases, cartons, labels and other packaging materials
bearing the Trade Marks and advertising material for the Beverage still in the
Bottler’s possession or under its control, and the Company shall, upon delivery
thereof pursuant to such instructions, pay to the Bottler a sum equal to the
reasonable market value of such supplies or materials, provided that the
Company will accept and pay for only such supplies or materials as are in
first-class and usable condition; and provided further that all Approved
Containers, closures, cases, cartons, labels and other packaging materials and
advertising materials bearing the name of the Bottler and any such supplies and
materials which are unfit for use according to the Company’s standards shall be
destroyed by the Bottler without cost to the Company; and provided further
that, if this Agreement is terminated in accordance with the provisions of
Clauses 16, 22(b), 24(a), 25 or 27 or as a result of any of the contingencies
provided in Clause 30 (including termination by operation of law), or if the
Agreement is terminated by the Bottler for any reason other than in accordance
with or as a result of the operation of Clauses 22(b) or 25, the Company
shall have the option, but no obligation, to purchase from the Bottler the
supplies and materials referred to above; and

 

(d)                       all rights and
obligations hereunder, whether specifically set out or whether accrued or
accruing by use, conduct or otherwise, shall expire, cease and end, excepting
all provisions concerning the obligations of the Bottler as set forth in
Clauses 11(a)(2) and (a)(3) and 12, 13, 14, 26, 31, 32, 33(a), 33(c) and
33(d), all of which shall continue in full force and effect, provided always
that this provision shall not affect any rights the Company may have against
the Bottler in respect of any claim for nonpayment of any debt or account owed
by the Bottler to the Company or its Authorized Suppliers.

 

13

 

VII.                  OWNERSHIP AND CONTROL OF THE BOTTLER

 

27.                      It is recognized
and acknowledged among the parties hereto that the Company has a vested and
legitimate interest in maintaining, promoting and safeguarding the overall
performance, efficiency and integrity of the Company’s international bottling,
distribution and sales system. It is further recognized and acknowledged among
the parties hereto that this Agreement has been entered into by the Company
intuitu personae and in reliance upon the identity, character and integrity of
the owners, controlling parties and managers of the Bottler, and the Bottler
warrants having made to the Company prior to the execution hereof a full and
complete disclosure of the owners and of any third parties having a right to,
or power of, control or management of the Bottler. It is therefore agreed among
the parties hereto that notwithstanding the provisions of Clause 16 or any
other provision of this Clause 27, in the event of any change, due to any
cause, of the real persons or legal entities having direct or indirect
ownership or control of the Bottler, including any changes of the share-owner
composition of such entities, the Company, in its sole discretion, may
terminate this Agreement forthwith and without liability for damages. The
Bottler, therefore, covenants and agrees:

 

(a)                        not to assign,
transfer, pledge or in any way encumber this Agreement or any interest herein
or rights hereunder, in whole or in part, to any third party or parties without
the prior written consent of the Company;

 

(b)                       not to delegate
performance of this Agreement, in whole or in part, to any third party or
parties without the prior written consent of the Company;

 

(c)                        to notify the
Company promptly in the event of or upon obtaining knowledge of any third party
action which may or will result in any change in the ownership or control of
the Bottler;

 

(d)                       to make
available from time to time and at the request of the Company complete records
of current ownership of the Bottler and full information concerning any third
party or parties by whom it is controlled, directly or indirectly;

 

(e)                        to the extent
the Bottler has any legal control over changes in the ownership or control of
the Bottler, not to initiate or implement, consent to or acquiesce in any such
change without the prior written consent of the Company; and

 

(f)                          if the Bottler
is organized as a partnership, not to change the composition of such
partnership by the inclusion of any new partners or the release of existing
partners without the prior written consent of the Company.

 

In
addition to the foregoing provisions of this Clause 27, if a proposed change in
ownership or control of the Bottler involves a direct or indirect transfer to
or acquisition of ownership or control of the Bottler, in whole or in part, by
a person or entity authorized by the Company to manufacture, sell, distribute
or otherwise deal in any beverage products and/or any Trade Marks of the
Company (the “Acquiror Bottler”), the Company may request any and all
information it considers relevant from both the Bottler and the Acquiror Bottler
in order to make its determination as to whether to consent to such change. In
any such circumstances,

 

14

 

the
parties hereto, recognizing and acknowledging the vested and legitimate
interest of the Company in maintaining, promoting and safeguarding the overall
performance, efficiency and integrity of the Company’s international bottling,
distribution and sales system, expressly agree that the Company may consider
all and any factors, and apply any criteria that it considers relevant in
making such determination.

 

It
is further recognized and agreed among the parties hereto that the Company, in
its sole discretion, may withhold consent to any proposed change in ownership
or other transaction contemplated in this Clause 27, or may consent subject to
such conditions as the Company, in its sole discretion, may determine. The
parties hereto expressly stipulate and agree that any violation by the Bottler
of the foregoing covenants contained in this Clause 27 shall entitle the
Company to terminate this Agreement forthwith without liability for damages;
and, furthermore, in view of the personal nature of this Agreement, that the
Company shall have the right to terminate this Agreement without liability for
damages if any other third party or parties should obtain any direct or
indirect interest in the ownership or control of the Bottler, even when the
Bottler had no means to prevent such a change, if, in the opinion of the
Company, such change either enables such third party or parties to exercise a
decisive influence over the management of the Bottler or materially alters the
ability of the Bottler to comply fully with the terms, obligations and
conditions of this Agreement.

 

28.                        The Bottler
shall, prior to the issue, offer, sale, transfer, trade or exchange of any of
its shares of stock or other evidence of ownership, its bonds, debentures or
other evidence of indebtedness, or the promotion of the sale of the above, or
stimulation or solicitation of the purchase or an offer to sell thereof, obtain
the written consent of the Company whenever the Bottler uses in this connection
the name of the Company or the Trade Marks or any description of the business
relationship with the Company in any prospectus, advertisement or other sales
efforts. The Bottler shall not use the name of the Company or the Trade Marks
or any description of the business relationship with the Company in any
prospectus or advertisement used in connection with the Bottler’s acquisition
of any shares or other evidence of ownership in a third party without the
Company’s prior written consent.

 

VIII.              GENERAL PROVISIONS

 

29.                      The Company may
assign any of its rights and delegate all or any of its duties or obligations
under this Agreement to one or more of its subsidiaries or related companies
provided, however, that any such delegation shall not relieve the Company from
any of its contractual obligations under this Agreement. In addition, the
Company, in its sole discretion, may through written notice to the Bottler
appoint a third party as its representative to ensure that the Bottler carries
out its obligations under this Agreement, with full powers to oversee the
Bottler’s performance and to require from the Bottler its compliance with all
the terms and conditions of this Agreement.

 

30.                      Neither the
Company nor the Bottler shall be liable for failure to perform any of their
respective obligations hereunder when such failure is caused by or results
from:

 

15

 

(a)                        strike,
blacklisting, boycott or sanctions imposed by a sovereign nation or
supra-national organization of sovereign nations, however incurred; or

 

(b)                       act of God,
force majeure, public enemies, authority of law and/or legislative or
administrative measures (including the withdrawal of any government
authorization required by any of the parties to carry out the terms of this
Agreement), embargo, quarantine, riot, insurrection, a declared or undeclared
war, state of war or belligerency or hazard or danger incident thereto; or

 

(c)                        any other cause
whatsoever beyond their respective control.

 

In
the event the Bottler is unable to perform its obligations as a consequence of
any of the contingencies set forth in this Clause 30, and for the duration of
such inability, the Company and Authorized Suppliers shall be relieved of their
respective obligations under Clauses 2 and 5; and provided that, if any such
failure by any party shall persist for a period of six (6) months or more,
any of the parties hereto may terminate this Agreement without liability for
damages.

 

31.                        (a)                      The Coca-Cola
Company reserves the sole and exclusive right to institute any civil,
administrative or criminal proceedings or actions, and generally to take or
seek any available legal remedy it deems desirable, for the protection of its
reputation, Trade Marks, and other intellectual property rights, as well as for
the protection of the Concentrate, the Syrup and the Beverage, and to defend
any action affecting these matters. At the request of The Coca-Cola Company,
the Bottler will render assistance in any such action. The Bottler shall not
have any claim against the Company as a result of such proceedings or action or
for any failure to institute or defend such proceedings or action. The Bottler
shall promptly notify the Company of any litigation or proceedings instituted
or threatened affecting these matters. The Bottler shall not institute any
legal or administrative proceedings against any third party which may affect
the interests of the Company without the prior written consent of the Company.

 

(b)                     The Coca-Cola Company has
the sole and exclusive right and responsibility to initiate and defend all
proceedings and actions relating to the Trade Marks. The Coca-Cola Company may
initiate or defend any such proceedings or actions in its own name or require
the Bottler to institute or defend such proceedings or actions either in its
own name or in the joint names of the Bottler and The Coca-Cola Company.

 

32.                        (a)                      The Bottler
agrees to consult with the Company on all product liability claims, proceedings
or actions brought against the Bottler in connection with the Beverage or
Approved Containers and to take such action with respect to the defense of any
such claim or lawsuit as the Company may reasonably request in order to protect
the interests of the Company in the Beverage, the Approved Containers or the
goodwill associated with the Trade Marks.

 

(b)                     The Bottler shall indemnify
and hold harmless the Company, its affiliates and their respective officers,
directors and employees from and against all costs, expenses, damages, claims,
obligations and liabilities whatsoever

 

16

 

arising
from facts or circumstances not attributable to the Company including, but not
limited to, all costs and expenses incurred in settling or compromising any of
the same arising out of the preparation, packaging, distribution, sale or
promotion of the Beverage by the Bottler, including, but not limited to, all
costs arising out of the acts or defaults, whether negligent or not, of the
Bottler, the Bottler’s distributors, suppliers and wholesalers.

 

(c)                        The Bottler
shall obtain and maintain a policy of insurance with insurance carriers
satisfactory to the Company giving full and comprehensive coverage both as to
amount and risks covered in respect of matters referred to in subclause (b) above
(including the indemnity contained therein) and shall on request produce
evidence satisfactory to the Company of the existence of such insurance.
Compliance with this Clause 32(c) shall not limit or relieve the Bottler
from its obligations under Clause 32(b) hereof.

 

33.                        The Bottler covenants and
agrees:

 

(a)                        that it will
make no representations or disclosures to public or government authorities or
to any other third party, relating to the Concentrate, the Syrup or the
Beverage without the prior written consent of the Company;

 

(b)                       in the event
that the Bottler is publicly listed or traded, it will disclose to the Company
any financial or other information relating to the performance or prospects of
the Bottler at the same time as the Bottler is required to disclose such
information pursuant to the regulations of the stock exchange or the securities
or corporations law applicable to the Bottler;

 

(c)                        that it will at
all times, both during the continuance and after termination of this Agreement,
keep strictly confidential all secret and confidential information including,
without limiting the generality of the foregoing, mixing instructions and techniques,
sales, marketing and distribution information, projects and plans, relating to
the subject matter of this Agreement, which the Bottler may receive from the
Company, or in any other manner, and to ensure that such information shall be
made known only to those officers, directors and employees bound by reasonable
provisions incorporating the secrecy obligations set out in this Clause; and

 

(d)                       that upon the
expiration or earlier termination of this Agreement, it will forthwith hand
over to the Company or to whomever the Company may direct all written or
graphic, electromagnetic, computerized, digital or other materials comprising
or containing any information subject to the obligation of confidentiality
hereunder.

 

34.                        The Bottler agrees to inform
the Company:

 

(1)                      When a Country
or Channel in the Territory becomes subject to the terms of the Undertaking
given by the Bottler to the European Commission (the “Undertaking”), or ceases
to be subject to the Undertaking because the applicable thresholds set out in
the Undertaking are not met.

 

17

 

(2)                        Of any action
it becomes aware of that is initiated by a third party before a competent
regulatory authority or court, in which it is alleged that the Bottler has
violated any of the terms of the Undertaking.

 

(3)                        Of steps it has
taken to ensure compliance with the Undertaking.

 

(4)                        If at any time
during the term of this Agreement or the period of the Undertaking, it intends
to contact the European Commission or a national competition authority in any
country in the European Economic Area on any matter relating to the Undertaking
or on a provision of this Agreement that relates to the Undertaking.

 

35.                      The Company and
the Bottler recognize that incidents may arise which can threaten the
reputation and business of the Bottler and/or negatively affect the good name,
reputation and image of The Coca-Cola Company and the Trade Marks. In order to
address such incidents, including but not limited to any questions of quality
of the Beverage that may occur, the Bottler will designate and organize an
incident management team and inform the Company of the members of such team. The
Bottler further agrees to cooperate fully with the Company and such third
parties as the Company may designate and coordinate all efforts to address and
resolve any such incident consistent with procedures for crisis management that
may be issued to the Bottler by the Company from time to time.

 

36.                      In the event of
any provisions of this Agreement being or becoming legally ineffective or
invalid, the validity or effect of the remaining provisions of this Agreement
shall not be affected; provided that the invalidity or ineffectiveness of the
said provisions shall not prevent or unduly hamper performance hereunder or
prejudice the ownership or validity of the Trade Marks. The right to terminate
in accordance with Clause 24(a)(2) is not affected hereby.

 

37.                        (a)                      As to all
matters and things herein mentioned, this Agreement, as may be amended or
supplemented in writing from time to time, shall constitute the only agreement
among the Company and the Bottler. All prior agreements of any kind whatsoever
among the parties relating to the subject matter are cancelled hereby;
provided, however, that any written representations made by the Bottler upon
which the Company relied in entering into this Agreement shall remain binding
upon the Bottler.

 

(b)                       Any waiver or
modification of, or alteration or addition to, this Agreement or any of its
provisions, shall not be binding upon the Company or the Bottler unless same
shall be executed by duly authorized representatives of the Company and the
Bottler.

 

(c)                        All written
notices given pursuant to this Agreement shall be by courier, telefax, hand or
registered (air) mail and shall be deemed to be given on the date such notice
is dispatched, such hand delivery is effected, or such registered letter is
mailed. Such written notices shall be addressed to the last known address of
the party concerned. Each party shall promptly advise the other parties of any
change in its address.

 

18

 

38.                      Failure of the
Company to exercise promptly any right herein granted, or to require strict
performance of any obligation undertaken herein by the Bottler, shall not be
deemed to be a waiver of such right or of the right to demand subsequent
performance of any and all obligations herein undertaken by the Bottler.

 

39.                      The Bottler is
an independent contractor and is not an agent of, or a partner or joint
venturer with, the Company. The Bottler agrees that it will neither represent,
nor allow itself to be held out as an agent of, or partner or joint venturer
with the Company.

 

40.                      The headings
herein are solely for the convenience of the parties and shall not affect the
interpretation of this Agreement.

 

41.                      This Agreement
shall be interpreted, construed and governed by and in accordance with the laws
of
                            ,
without giving effect to any applicable principles of choice or conflict of
laws.

 

IN WITNESS
WHEREOF, The Coca-Cola Company and The Coca-Cola Export Corporation in
Atlanta, Georgia, United States of America, and the Bottler in
                    ,
have caused these presents to be executed in triplicate by the duly authorized
person or persons on their behalf on the dates indicated below.

 

 

	
  THE
  COCA-COLA COMPANY

  	
   

  	
  BOTTLER

  
	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  
	
  By:

  	
   

  	
   

  	
  By:

  	
   

  
	
   

  	
  Authorized Representative

  	
   

  	
   

  	
  Authorized Representative

  
	
   

  	
   

  	
   

  
	
  Date:

  	
   

  	
   

  	
  Date:

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  
	
  THE
  COCA-COLA EXPORT CORPORATION

  	
   

  	
   

  
	
   

  	
   

  	
   

  
	
  By:

  	
   

  	
   

  	
   

  
	
   

  	
  Authorized Representative

  	
   

  	
   

  
	
   

  	
   

  	
   

  
	
  Date:

  	
   

  	
   

  	
   

  

 

19Exhibit 4.3

 

Bottler’s
Agreement

 

THIS AGREEMENT, made and entered into with effect from
                        
by and among THE COCA-COLA COMPANY, a corporation organized and existing under
the laws of the State of Delaware, United States of America, with principal
offices at One Coca-Cola Plaza N.W., in the City of Atlanta, State of Georgia
30313, United States of America; THE COCA-COLA EXPORT CORPORATION, a
corporation organized and existing under the laws of the State of Delaware,
United States of America, with principal offices at One Coca-Cola Plaza, N.W.,
in the City of Atlanta, State of Georgia 30313, United States of America (The
Coca-Cola Company and The Coca-Cola Export Corporation hereinafter collectively
or severally referred to as the “Company” unless otherwise specified); and
                              , a              
organized and existing under the laws of
              
with principal offices at                                 
hereinafter referred to as the “Bottler”).

 

WITNESSETH:

 

WHEREAS,

 

A.            The Company is engaged in the manufacture and the sale
of beverage bases, essences, and other ingredients and a beverage base
concentrate (hereinafter referred to as the “Concentrate”), the formula for
which is an industrial secret of The Coca-Cola Company, from which a
non-alcoholic beverage syrup or powder (hereinafter referred to as the “Syrup”)
is prepared, and is also engaged in the manufacture and sale of the Syrup,
which Concentrate or Syrup is used in the preparation of a non-alcoholic beverage
product (hereinafter referred to as the “Beverage”) for sale in bottles and
other containers and in other forms or manners;

 

B.            The Coca-Cola Company is the owner of the trade marks
including “Coca-Cola” and “Coke” that distinguish the Concentrate, the Syrup,
and the Beverage, the trade mark consisting of a Distinctive Bottle in various
sizes in which the Beverage has been marketed for many years, the depiction of
the Distinctive Bottle, the Dynamic Ribbon device, and the intellectual
property embodied in the distinctive trade dress, other design devices and
packaging elements associated with the Concentrate, the Syrup and the Beverage
(said trade marks “Coca-Cola”, “Coke”, the Distinctive Bottle, the depiction of
the Distinctive Bottle, the Dynamic Ribbon device, the intellectual property
embodied in the distinctive trade dress, other design devices and packaging
elements associated with the Concentrate, the Syrup and the Beverage, and any
additional trade marks that The Coca-Cola Company may adopt from time to time
to distinguish the Concentrate, the Syrup and the Beverage being hereinafter
referred to as the “Trade Marks”);

 

1

 

C.            The Company has the exclusive right to prepare,
package, distribute and sell the Beverage and the right to manufacture and sell
the Concentrate and the Syrup in
                        ,
among other countries;

 

D.            The Coca-Cola Company has designated and authorized
certain third parties to supply the Concentrate to the Bottler (said third
parties being hereinafter referred to as the “Authorized Suppliers”);

 

E.             The Bottler has requested an authorization from the
Company to use the Trade Marks in connection with the preparation, packaging,
distribution and sale of the Beverage in and throughout a territory as defined
and described in this Agreement;

 

F.             The Company is willing to grant the requested
authorization to the Bottler under the terms and conditions set forth in this
Agreement.

 

NOW, THEREFORE, the
parties agree as follows:

 

I.              OBJECT OF THE AGREEMENT

 

1.             The Company hereby authorizes the Bottler, and the
Bottler undertakes, upon the following terms and conditions to prepare and
package the Beverage in such containers as may be approved by the Company in
writing from time to time (hereinafter referred to as “Approved Containers”)
and to distribute and sell the same under the Trade Marks, in and throughout,
but only in and throughout, the following territory (hereinafter referred to as
the “Territory”):

 

[INSERT TERRITORY
DESCRIPTION]

 

2.             The Company or Authorized Suppliers will sell and
deliver to the Bottler such quantities of the Concentrate as may be ordered by
the Bottler from time to time, provided that the Bottler will order, and the
Company or Authorized Suppliers will sell and deliver to the Bottler, only such
quantities of the Concentrate as may be necessary and sufficient to implement
this Agreement. In this regard, the Bottler covenants and agrees to buy
Concentrate only from the Company or Authorized Suppliers.

 

3.             The Bottler will use the Concentrate exclusively for
the preparation of the Syrup and the preparation and packaging of the Beverage
as prescribed from time to time by the Company. The Bottler undertakes not to
sell or resell the Concentrate or the Syrup, nor permit the same to fall into
the hands of third parties, without the prior written consent of the Company.

 

4.             The Coca-Cola Company retains the sole and exclusive
right at any time to determine the formula, composition or ingredients for the
Concentrate, the Syrup and the Beverage.

 

2

 

5.             Except as may be provided herein and for the term of
this Agreement, the Company will refrain from selling or distributing, or from
causing the sale or distribution of, the Beverage in the Territory in Approved
Containers. The Company reserves the rights, however to prepare and package the
Beverage in any container in the Territory for sale outside the Territory, and
to prepare, package, distribute or sell, or authorize third parties to prepare,
package, distribute or sell, the Beverage in the Territory in any container
other than an Approved Container.

 

II.            OBLIGATIONS OF THE BOTTLER RELATIVE
TO THE MARKETING, PLANNING AND REPORTING

 

6.             The Bottler covenants and agrees with the Company:

 

(a)           to make every effort and employ all practicable and
approved means to promote, develop and exploit the full potential of the
business of preparing, packaging, distributing marketing and selling the
Beverage throughout the Territory by creating, stimulating and expanding
continuously the future demand for the Beverage and by satisfying fully and in
all respects the current demand therefor;

 

(b)           to prepare, package, distribute and sell such
quantities of the Beverage as shall in all respects satisfy fully every demand
for the Beverage within the Territory; however with the prior written consent
of the Company, the Bottler may purchase the Beverage in Approved Containers
from parties designated in writing by the Company for resale by the Bottler
within the Territory;

 

(c)           to invest all the capital and to obtain and expend all
the funds required for the organization, installation, operation, maintenance
and replacement within the Territory of such manufacturing, warehousing,
marketing, distribution, delivery, transportation and other facilities and
equipment as shall be necessary for the Bottler to comply with its obligations
under this Agreement;

 

(d)           to provide competent and well-trained management and
recruit, train, maintain and direct all personnel required, sufficient in every
respect to perform all of the obligations of the Bottler under this Agreement;

 

(e)           to deliver to the Company once in each calendar year a
program or plan in writing acceptable to the Company as to form and substance
and in accordance with the Bottler’s obligations under this Agreement, showing
in detail the activities of the Bottler contemplated for the ensuing
twelve-month period or such other period as the Company may prescribe, to
prosecute such program or plan diligently, and to deliver to the Company upon
its request written reports of the progress of the work in an acceptable form;

 

3

 

(f)            to report to the Company accurate and current
information on production, distribution and sales of the Beverage at such
intervals, in such detail and in such form as may be requested by the Company;
and

 

(g)           to maintain accurate books, accounts and records and
to provide to the Company such financial, accounting and other information as
the Company may request to enable the Company to determine whether the Bottler
is maintaining the consolidated financial capacity reasonably necessary to
perform its obligations under this Agreement and in recognition of the
Company’s interest in maintaining, promoting and safeguarding the overall
performance, efficiency and integrity of the bottling, distribution and sales
system.

 

7.             The Bottler must, for its own account, budget and
expend such funds for advertising, marketing and promoting the Beverage as may
be reasonably required by the Company to create, stimulate and sustain the
demand for the Beverage in the Territory, provided that the Bottler shall
submit all advertising, marketing and promotional projects relating to the
Trade Marks or the Beverage to the Company for its prior approval, and shall
use, publish, maintain or distribute only such advertising, marketing or
promotional material relating to the Trade Marks or the Beverage as the Company
shall approve and authorize. The Company may agree from time to time and
subject to such terms and conditions as it shall stipulate in each case to
contribute financially to the Bottler’s marketing programs. The Company may
also undertake, at its own expense and independently from the Bottler, any
additional advertising or sales promotion activities in the Territory it deems
useful or appropriate.

 

8.           (a)           The Bottler recognizes that the Company has entered
into or may enter into agreements similar to this Agreement with other parties
outside the Territory and accepts the limitations such agreements may
reasonably impose on the Bottler in the conduct of its business under this
Agreement. The Bottler further agrees to conduct its business in such a manner
so as to avoid conflicts with such other parties, and, in the event of disputes
nevertheless arising with such other parties, to make every reasonable effort
to settle them amicably.

 

(b)           The Bottler will not oppose any additional actions the
adoption of which are considered by the Company as necessary and justified in
order to protect and improve the sales and distribution system for the
Beverage, including, but not limited to those actions which might be adopted
concerning the supply of large and/or special customers whose field of activity
transcends the boundaries of the Territory, even if such actions should limit
the Bottler’s rights under this Agreement.

 

9.             The Bottler, recognizing the important benefit to
itself and all the other parties referred to in Clause 8(a) above, of a
uniform external appearance of the distribution and other equipment and
materials used under this Agreement, agrees to accept and apply the standards
adopted and issued from time to time

 

4

 

by the Company for
the design and decoration of trucks and other delivery vehicles, cases,
cartons, coolers, vending machines and other materials and equipment used in
the distribution and sale of the Beverage.

 

10.           The Bottler acknowledges and agrees that the broadest
possible direct distribution and sale of the Beverage to retail outlets and
final consumers in the Territory is an essential element in satisfying fully
the demand for the Beverage pursuant to this Agreement. Notwithstanding the
recognized advantages of direct distribution, the Bottler shall be authorized
to distribute and sell the Beverage to wholesalers in the Territory who sell
only to retail outlets in the Territory. Any other methods of distribution
shall be subject to the prior written consent of the Company.

 

11.          (a)          The Bottler shall prevent the sale or distribution in
any manner whatsoever of the Beverage outside the Territory.

 

(b)           In the event any of the Beverage prepared, packaged,
distributed or sold by the Bottler is found in the territory of another
authorized bottler or authorized distributor (hereinafter referred to as the
“Injured Bottler”), then, in addition to all other remedies available to the
Company:

 

(1)           the Company may, in its sole discretion, cancel
forthwith the approval for the container(s) of the type which were found
in the Injured Bottler’s territory;

 

(2)           the Company may charge the Bottler an amount of
compensation for the Beverage found in the Injured Bottler’s territory, to
include all lost profits, expenses and other costs incurred by the Company and
the Injured Bottler; and

 

(3)           the Company may purchase any of the Beverage prepared,
packaged, distributed or sold by the Bottler which is found in the Injured
Bottler’s territory, and the Bottler shall, in addition to any other obligation
it may have under this Agreement, reimburse the Company for the Company’s cost
of purchasing, transporting and/or destroying such Beverage.

 

(c)           In the event the Beverage prepared, packaged,
distributed or sold by the Bottler is found in the territory of an Injured
Bottler, the Bottler shall make available to representatives of the Company all
sales agreements and other records relating to the Beverage and assist the
Company in all investigations relating to the sale and distribution of the
Beverage outside the Territory.

 

(d)           The Bottler shall immediately inform the Company if at
any time any solicitation or offer to purchase the Beverage is made to the
Bottler by a third party which the Bottler knows or has reason to believe or
suspect would result in the Beverage being marketed, sold, resold,

 

5

 

distributed or
redistributed outside the Territory in breach of this Agreement.

 

III.           OBLIGATIONS OF BOTTLER RELATIVE TO
THE TRADE MARKS

 

12.           The Bottler will at all times recognize the validity
and ownership of the Trade Marks by The Coca-Cola Company and will not at any
time put in issue the validity and ownership of the Trade Marks.

 

13.           Nothing herein shall give the Bottler any interest in
the Trade Marks or the goodwill attaching thereto or in any label, design,
container or other visual representations thereof, or used in connection
therewith; and the Bottler acknowledges and agrees that all rights and interest
created through such usage of the Trade Marks, labels, designs, containers or
other visual representations shall inure to the benefit and be the property of
The Coca-Cola Company. The Coca-Cola Company and the Bottler agree and
understand that there is extended to the Bottler under this Agreement a mere
temporary permission, uncoupled with any right or interest, and without payment
of any fee or royalty charge, to use said Trade Marks, labels, designs,
containers or other visual representations thereof, in connection with the
preparation, packaging, distribution and sale of the Beverage in Approved
Containers; said use to be in such manner and with the result that all goodwill
relating to the same shall accrue to The Coca-Cola Company as the source and
origin of such Beverage, and the Company shall be absolutely entitled to
determine in every instance the manner of presentation and such other steps
necessary or desirable to secure compliance with this Clause 13.

 

14.           The Bottler shall not adopt or use any name, corporate
name, trading name, title of establishment or other commercial designation
which includes the words “Coca-Cola”, “Coca”, “Cola”, “Coke”, or any of them,
or any name that is confusingly similar to any of them, or any graphic or
visual representation of the Trade Marks or any other trade mark or
intellectual property owned by The Coca-Cola Company, without the prior written
consent of The Coca-Cola Company .

 

15.           The Bottler covenants and agrees during the term of
this Agreement and in accordance with applicable laws:

 

(a)           not to manufacture, prepare, package, distribute,
sell, deal in or otherwise be concerned with any product associated with any
trade dress or any container that is an imitation of a trade dress or container
in which the Company claims a proprietary interest or which is likely to be
confused with or cause confusion or be perceived by consumers as confusingly
similar to or be passed off as such trade dress or container;

 

(b)           not to manufacture, prepare, package, distribute,
sell, deal in or otherwise be concerned with any product associated with any
trade mark or other designation which is an imitation or infringement of any of
the Trade Marks or is likely to cause passing-off of any product

 

6

 

which is intended
to lead the public to believe that it originates with the Company because of
the Bottler’s association with the business of manufacturing, preparing,
packaging, distributing and selling the Beverage; without in any way limiting
the generality of the foregoing, it is hereby expressly understood and
stipulated that use of the word “Coca” or local language or phonetic equivalent
in any form or fashion, or any word graphically or phonetically similar thereto
or in imitation thereof, on any product other than that of The Coca-Cola
Company would constitute an infringement of the trade mark “Coca-Cola” or be
likely to cause passing-off;

 

(c)           not to manufacture, prepare, package, distribute,
sell, deal in or otherwise be concerned with any non-alcoholic beverage
products other than those prepared, packaged, distributed or sold by the
Bottler under authority of the Company, unless prior written consent from the
Company is obtained;

 

(d)           not to use delivery vehicles, cases, cartons, coolers,
vending machines and other equipment bearing the Trade Marks for the
distribution and sale of any products which are not identified by the Trade
Marks without the prior written consent of the Company;

 

(e)           not to manufacture, prepare, package, distribute,
sell, deal in or otherwise be concerned with any other concentrate, beverage
base, syrup, or beverage which is likely to be confused with or passed off for
the Concentrate, Syrup or Beverage;

 

(f)            not to manufacture, prepare, package, distribute,
sell, deal in or otherwise be concerned with (i) any beverage put out
under the name “cola” (whether alone or in conjunction with any other word or
words) or any phonetic rendering of such a word, or (ii) any beverage put
out under the name “cola” or otherwise which is an imitation of the Concentrate,
Syrup or Beverage or is likely to be substituted therefore during the term of
this Agreement and, in recognition of the valuable rights granted by the
Company to the Bottler pursuant to this Agreement for an additional period of
two years thereafter; and

 

(g)           not to acquire or hold, directly or indirectly, any
ownership interest in, or enter into any contract or arrangement with respect
to the management or control of any person or legal entity, within or outside
of the Territory, that engages in any of the activities prohibited under this
Clause 15.

 

The covenants herein
contained apply not only to the activities with which the Bottler may be
directly concerned, but also to activities with which the Bottler may be
indirectly concerned through ownership, control, management, partnership,
agreement or otherwise, and whether located within or outside of the Territory.

 

16.           It is understood and agreed between the parties that
in the event that either:

 

7

 

(a)           a third party which is in the opinion of the Company
directly or indirectly through ownership, control, management or otherwise,
concerned with the manufacture, preparation, packaging, distribution or sale of
any product specified in Clause 15 hereof shall acquire or otherwise obtain
control or any direct or indirect influence on the management of the Bottler;
or

 

(b)           any person, firm or company having majority ownership
or direct or indirect control of the Bottler or who is directly or indirectly
controlled either by the Bottler or by any third party which has control or any
direct or indirect influence in the opinion of the Company on the management of
the Bottler, shall engage in the preparation, packaging, distribution or sale
of any products specified in Clause 15 hereof

 

then the Company
shall have the right to terminate this Agreement forthwith without liability
for damages unless the third party making such acquisition referred to in
subclause (a) hereof or the person, firm or company referred to in
subclause (b) hereof shall, on being notified in writing by the Company of
its intention to terminate as aforesaid, agrees to discontinue, and shall in
fact discontinue, the manufacture, preparation, packaging, distribution or sale
of such product(s) within a reasonable period not exceeding six
(6) months from the date of notification.

 

17.         (a)            If the Company for the purposes of this Agreement
should require that, in accordance with applicable laws governing the
registration and licensing of intellectual property, the Bottler be recorded as
a registered user or licensee of the Trade Marks, then, at the request of the
Company, the Bottler will execute any and all documents necessary for the
purpose of entering, varying or canceling the required filing or recordal.

 

(b)           Should the public authority having jurisdiction refuse
any application of the Company or the Bottler for filing or recordal of the
Bottler as a registered user or licensee of any of the Trade Marks in respect
of the Beverage, then the Company shall have the right to terminate this
Agreement forthwith.

 

IV.           OBLIGATIONS OF BOTTLER RELATIVE TO
THE PREPARATION AND PACKAGING OF THE BEVERAGE

 

18.         (a)           The Bottler covenants and agrees to use only the
Concentrate in preparing the Syrup and the Syrup only for preparing and
packaging the Beverage, in strict adherence to and compliance with the written
instructions issued to the Bottler from time to time by the Company. The
Bottler further covenants and agrees that, in preparing, packaging and distributing
the Beverage, the Bottler shall at all times conform to the standards including
quality, hygienic, environmental and otherwise, established in writing from
time to time by the Company and comply with all applicable legal requirements.

 

8

 

(b)         The Bottler, recognizing the importance of identifying
the source of manufacture of the Beverage in the market, agrees to use
identification codes on all packaging materials for the Beverage, including
Approved Containers and non-returnable cases. The Bottler further agrees to
install, maintain and use the necessary machinery and equipment required for
the application of such identification codes. The Company shall provide the
Bottler, from time to time, with necessary instructions in writing regarding
the forms of the identification codes to be used by the Bottler, in that
connection, and the production and sales records to be maintained by the
Bottler.

 

(c)          In the event the Company determines or becomes aware
of the existence of any quality or technical problems relating to the Beverage
or Approved Containers in respect of the Beverage, the Company may require the
Bottler to take all necessary action to recall all of the Beverage or withdraw
immediately any such Beverage from the market or the trade, as the case may be.
The Company shall notify the Bottler by telephone, fax, e-mail or any other
form of immediate communication with written confirmed receipt, of the decision
by the Company to require the Bottler to recall the Beverage or withdraw such Beverage
from the market or trade, and the Bottler shall, upon receipt of such notice,
immediately cease distribution of such Beverage and take such other actions as
may be required by the Company in connection with the recall of the Beverage or
withdrawal of such Beverage from the market or trade.

 

(d)         In the event the Bottler determines or becomes aware
of the existence of quality or technical problems relating to the Beverage or
Approved Containers in respect of the Beverage, then the Bottler shall immediately
notify the Company by telephone, fax, e-mail or any other form of immediate
communication with written confirmed receipt. This notification shall include:
(1) the identity and quantities of the Beverage involved, including the
specific Approved Containers, (2) coding data and (3) all other
relevant data that will assist in tracing such Beverage.

 

The Bottler shall
permit the Company, its officers, agents or designees, at all times to enter
and inspect the facilities, equipment and methods used by the Bottler, whether
directly or incidentally, in or for the preparation, packaging, storage and
handling of the Beverage to ascertain whether the Bottler is complying with the
terms of this Agreement, including, but not limited to Clauses 18 and 22. The
Bottler also agrees to provide the Company with all the information regarding
Bottler’s compliance with the terms of this Agreement, including, but not
limited to, Clauses 18 and 22, as the Company may request from time to time.

 

19.         The Bottler shall submit to the
Company, at the Bottler’s expense, samples of the Syrup, the Beverage and of
materials used in the preparation of the Syrup

 

9

 

and the Beverage,
in accordance with instructions that the Company may give from time to time.

 

20.           (a)         In
the packaging, distribution and sale of the Beverage, the Bottler shall use
only such Approved Containers and closures, cases, cartons, labels and other
packaging materials approved from time to time by the Company, and the Bottler
shall purchase such items only from manufacturers who have been authorized in
writing by the Company to manufacture the items to be used in connection with
the Trade Marks and the Beverage. The Company shall use its best efforts to
approve two or more manufacturers of such items, it being understood that said
approved manufacturers may be located within or outside of the Territory.

 

(b)         The Bottler shall inspect Approved Containers and
closures, cases, cartons, labels and other packaging materials to be used in
connection with the Beverage and shall use only those items which the Bottler
has determined comply with both the standards established by applicable laws in
the Territory and the standards and specifications prescribed by the Company.
The Bottler shall assume independent responsibility in connection with the use
of such Approved Containers, closures, cases, cartons, labels and other
packaging materials which the Bottler has determined conform to such standards.

 

(c)          The Bottler shall maintain at all times a sufficient
stock of Approved Containers, closures, cases, cartons, labels and other
packaging materials to satisfy fully the demand for the Beverage in the
Territory.

 

21.           (a)         The
Bottler recognizes that increases in the demand for the Beverage, as well as
changes in the Approved Containers, may from time to time require modifications
or other changes in respect of its existing manufacturing, packaging, delivery
or vending equipment or require the purchase of additional manufacturing, packaging,
delivery or vending equipment. The Bottler agrees to make such modifications to
existing equipment and to purchase and install such additional equipment as
necessary with sufficient lead time to enable the introduction of new Approved
Containers and the preparation and packaging of the Beverage in accordance with
the continuing obligations of the Bottler to develop, stimulate and satisfy
fully every demand for the Beverage in the Territory.

 

(b)         In the event the Bottler uses
refillable Approved Containers in the preparation, packaging, distribution and
sale of the Beverage, the Bottler agrees to invest the necessary capital and to
appropriate and expend such funds as may be required from time to time to
establish and maintain an adequate inventory of refillable Approved Containers.
In order to ensure the continuing quality and appearance of said inventory of
refillable Approved Containers, the Bottler further agrees

 

10

 

to replace all or part of the inventory of
refillable Approved Containers as may be reasonably necessary and in accordance
with the obligations of the Bottler pursuant to this Agreement.

 

(c)          The
Bottler shall not use or permit the use of the Approved Containers, closures,
cases, cartons, labels and other packaging materials referred to in this
Agreement for any purpose, except in connection with the Beverage and shall not
refill or otherwise reuse any non-refillable Approved Containers that have been
previously used.

 

22.           (a)         The Bottler shall be solely responsible in carrying out its
obligations herein for compliance with all statutes, regulations and by-laws
issued by government or local authorities applicable in the Territory, and
shall inform the Company forthwith of any provision thereof which would prevent
or limit in any way strict compliance by the Bottler with its obligations
herein.

 

(b)         Without
limiting the generality of the foregoing, the Bottler covenants and agrees to
comply at all times with (i) all environmental, health and safety laws,
regulations, and other legal requirements issued by government authorities
applicable in the Territory and (ii) the Company’s environmental
management standards or program as issued from time to time in writing.

 

V.            CONDITIONS
OF PURCHASE AND SALE

 

23.           (a)         The
Company reserves the right, by giving written notice to the Bottler, to
establish and to revise from time to time and at any time, in its sole
discretion, the price of the Concentrate, the Authorized Supplier, the supply
point and alternate supply points for the Concentrate, the conditions of
shipment and payment, and the currency or currencies acceptable to the Company
or the Authorized Suppliers.

 

(b)         If the Bottler is unwilling to pay the revised price in
respect of the Concentrate, then the Bottler shall so notify the Company in
writing within thirty (30) days from receipt of the written notice from the
Company revising the aforesaid price. In such event, this Agreement shall
terminate automatically without liability by either party for damages three
(3) calendar months after receipt of the Bottler’s notification.

 

(c)          Any failure on the part of the Bottler to notify the
Company in respect of the revised price of the Concentrate pursuant to
subclause (b) hereof shall be deemed to be acceptance by the Bottler of
the revised price.

 

(d)         The Company reserves the right, to the extent permitted by
the law applicable in the Territory, to establish and to revise, by giving
written notice to the Bottler, maximum prices at which the Beverage in Approved
Containers may be sold by the Bottler to wholesalers and

 

11

 

retailers and the maximum retail prices for the
Beverage. It is recognized in this regard that the Bottler may sell the
Beverage to wholesalers and retailers and authorize the retail sales of the
Beverage at prices which are lower than the maximum prices. The Bottler shall
not, however, increase the maximum prices established or revised by the Company
at which the Beverage in Approved Containers may be sold to wholesalers and
retailers nor authorize an increase in the maximum retail prices for the
Beverage without the prior written consent of the Company.

 

(e)          The Bottler undertakes to collect from or charge to retail
or wholesale outlets, as applicable, for each refillable Approved Container and
each returnable case delivered to retail or wholesale outlets, such deposits as
the Company may determine from time to time by giving written notice to the
Bottler, and to make all reasonably diligent efforts to recover all empty
refillable Approved Containers and cases and, upon recovery, to refund or to
credit the deposits for said refillable Approved Containers and returnable
cases returned undamaged and in good condition.

 

VI.           DURATION AND TERMINATION OF AGREEMENT

 

24.           (a)         This
Agreement shall expire, without notice, on [Click Here] unless it has been
earlier terminated as provided herein. It is recognized and agreed among the
parties hereto that the Bottler shall have no right to claim a tacit renewal of
this Agreement.

 

(b)         If the Bottler has fully complied with all the terms,
covenants, conditions and stipulations of this Agreement throughout its term,
and the Bottler is capable of the continued promotion, development and
exploitation of the full potential of the business of the preparation,
packaging, distribution and sale of the Beverage, the Bottler may request an
extension of this Agreement for an additional term of [Click Here]
(      ) years. The Bottler may request such
extension by giving written notice to the Company at least six (6) months
but not more than twelve (12) months prior to the expiration date of this
Agreement. The request by the Bottler for such extension shall be supported by
such documentation as the Company may request, including documentation relating
to the Bottler’s compliance with the performance obligations under this
Agreement and supporting the continued capability of the Bottler to develop,
stimulate and satisfy fully the demand for the Beverage within the Territory.
If the Bottler has, in the sole discretion of the Company, satisfied the
conditions for the extension of this Agreement, then the Company may, by
written notice, agree to extend this Agreement for such additional term or such
lesser period as the Company may determine.

 

(c)          At the expiration of any such additional term, this
Agreement shall expire finally without further notice, and the Bottler shall
have no right to claim a tacit renewal of this Agreement.

 

12

 

25.           (a)         This
Agreement may be terminated by the Company or the Bottler forthwith and without
liability for damages by written notice given by the party entitled to
terminate to the other party:

 

(1)          if
the Company, the Authorized Suppliers or the Bottler cannot legally obtain
foreign exchange to remit abroad in payment of imports of the Concentrate or
the ingredients or materials necessary for the manufacture of the Concentrate,
the Syrup or the Beverage; or

 

(2)          if
any part of this Agreement ceases to be in conformity with the laws or
regulations applicable in the Territory and, as a result thereof, or as a
result of any other laws affecting this Agreement, any one of the material
stipulations herein cannot be legally performed or the Syrup cannot be prepared,
or the Beverage cannot be prepared or sold in accordance with the instructions
issued by the Company pursuant to Clause 18 above, or if the Concentrate cannot
be manufactured or sold in accordance with the Company’s formula or the
standards prescribed by it.

 

(b)         This Agreement may be terminated forthwith by the Company
without liability for damages:

 

(1)          if
the Bottler becomes insolvent, or if a petition in bankruptcy is filed against
or on behalf of the Bottler which is not stayed or dismissed within one hundred
and twenty (120) days, or if the Bottler passes a resolution for winding up, or
if a winding up or judicial management order is made against the Bottler, or if
a receiver is appointed to manage the business of the Bottler, or if the Bottler
enters into any judicial or voluntary scheme of composition with its creditors
or concludes any similar arrangements with them or makes an assignment for the
benefit of creditors; or

 

(2)          in
the event of the Bottler’s dissolution, nationalization or expropriation, or in
the event of the confiscation of the production or distribution assets of the
Bottler.

 

26.           (a)         This
Agreement may also be terminated by the Company or the Bottler without
liability for damages if the other party fails to observe any one or more of
the terms, covenants or conditions of this Agreement, and fails to remedy such
default(s) within sixty (60) days after such party has been given written
notice of such default(s).

 

(b)         In addition to all other remedies to which the Company may
be entitled hereunder, if at any time the Bottler fails to follow the
instructions or to maintain the standards prescribed by the Company or required
by applicable laws in the Territory for the preparation and packaging of

 

13

 

the Syrup or the Beverage, the Company shall have
the right to prohibit the production of the Syrup or the Beverage until the
default has been corrected to the Company’s satisfaction, and the Company may
demand the suspension of distribution and delivery of the Beverage and further
demand the recall or withdrawal from the market or trade, at the Bottler’s
expense, of the Beverage not in conformity with or not manufactured in
conformity with such instructions, standards or requirements, and the Bottler
shall promptly comply with such prohibition or demand. During the period of
such prohibition of production, the Company shall be entitled to suspend
deliveries of the Concentrate to the Bottler and to supply the Beverage or to
arrange for others to supply the Beverage in the Territory. No prohibition or
demand shall be deemed a waiver of the rights of the Company to terminate this
Agreement pursuant to this Clause 26.

 

27.         Upon
the expiration or earlier termination of this Agreement:

 

(a)          the Bottler shall not thereafter prepare, package,
distribute, or sell the Beverage or make any use of the Trade Marks, Approved
Containers, closures, cases, cartons, labels, other packaging material or
advertising, marketing or promotional material used or which are intended for
use by the Bottler solely in connection with the preparation, packaging,
distribution and sale of the Beverage;

 

(b)         the Bottler shall forthwith eliminate all references to the
Company, the Beverage and the Trade Marks from the premises, delivery vehicles,
vending machines, coolers and other equipment of the Bottler and from all
business stationery and all written, graphic, electromagnetic, digital or other
advertising, marketing or promotional material used or maintained by the
Bottler, and the Bottler shall not thereafter hold forth in any manner
whatsoever that the Bottler has any connection with the Company, the Beverage
or the Trade Marks;

 

(c)          the Bottler shall forthwith deliver to the Company or a
third party, in accordance with such instructions as the Company shall give,
all of the Concentrate, Beverage in Approved Containers, usable Approved
Containers bearing the Trade Marks or any of them, closures, cases, cartons,
labels and other packaging materials bearing the Trade Marks and advertising
material for the Beverage still in the Bottler’s possession or under its
control, and the Company shall, upon delivery thereof pursuant to such
instructions, pay to the Bottler a sum equal to the reasonable market value of
such supplies or materials, provided that the Company will accept and pay for
only such supplies or materials as are in first-class and usable condition; and
provided further that all Approved Containers, closures, cases, cartons, labels
and other packaging materials and advertising materials bearing the name of the
Bottler and any such supplies and materials which are unfit for use according
to the Company’s standards shall be destroyed by the Bottler without cost to
the Company; and provided further that, if this Agreement is terminated in
accordance with the provisions of

 

14

 

Clauses 16, 23(b), 25(a), 26 or 28 or as a result of
any of the contingencies provided in Clause 31 (including termination by
operation of law), or if the Agreement is terminated by the Bottler for any
reason other than in accordance with or as a result of the operation of Clauses
23(b) or 26, the Company shall have the option, but no obligation, to
purchase from the Bottler the supplies and materials referred to above; and

 

(d)         all rights and obligations hereunder, whether specifically
set out or whether accrued or accruing by use, conduct or otherwise, shall
expire, cease and end, excepting all provisions concerning the obligations of
the Bottler as set forth in Clauses 11(b)(2) and (b)(3) and 12, 13,
14, 15(f), 17(a), 27, 32, 33, 34(a), 34(c) and 34(d), all of which shall
continue in full force and effect, provided always that this provision shall
not affect any rights the Company may have against the Bottler in respect of
any claim for nonpayment of any debt or account owed by the Bottler to the
Company or its Authorized Suppliers.

 

VII.         OWNERSHIP AND CONTROL OF THE BOTTLER

 

28.         It
is recognized and acknowledged between the parties hereto that the Company has
a vested and legitimate interest in maintaining, promoting and safeguarding the
overall performance, efficiency and integrity of the Company’s international
bottling, distribution and sales system. It is further recognized and
acknowledged between the parties hereto that this Agreement has been entered
into by the Company intuitu personae and in reliance upon the identity,
character and integrity of the owners, controlling parties and managers of the
Bottler, and the Bottler warrants having made to the Company prior to the
execution hereof a full and complete disclosure of the owners and of any third
parties having a right to, or power of, control or management of the Bottler.
It is therefore agreed among the parties hereto that notwithstanding the provisions
of Clause 16 or any other provision of this Clause 28, in the event of any
change, due to any cause, of the real persons or legal entities having direct
or indirect ownership or control of the Bottler, including any changes of the
share-owner composition of such entities, the Company, in its sole discretion,
may terminate this Agreement forthwith and without liability for damages. The
Bottler, therefore, covenants and agrees:

 

(a)          not to assign, transfer, pledge or in any way encumber this
Agreement or any interest herein or rights hereunder, in whole or in part, to
any third party or parties without the prior written consent of the Company;

 

(b)         not to delegate performance of this Agreement, in whole or
in part, to any third party or parties without the prior written consent of the
Company;

 

(c)          to notify the Company promptly in the event of or upon
obtaining knowledge of any third party action which may or will result in any
change in the ownership or control of the Bottler;

 

15

 

(d)           to make
available from time to time and at the request of the Company complete records
of current ownership of the Bottler and full information concerning any third
party or parties by whom it is controlled, directly or indirectly;

 

(e)           to the extent the
Bottler has any legal control over changes in the ownership or control of the
Bottler, not to initiate or implement, consent to or acquiesce in any such
change without the prior written consent of the Company; and

 

(f)            if the Bottler
is organized as a partnership, not to change the composition of such
partnership by the inclusion of any new partners or the release of existing
partners without the prior written consent of the Company.

 

In
addition to the foregoing provisions of this Clause 28, if a proposed change in
ownership or control of the Bottler involves a direct or indirect transfer to
or acquisition of ownership or control of the Bottler, in whole or in part, by
a person or entity authorized by the Company to manufacture, sell, distribute
or otherwise deal in any beverage products and/or any trade marks of the
Company (the “Acquiror Bottler”), the Company may request any and all
information it considers relevant from both the Bottler and the Acquiror
Bottler in order to make its determination as to whether to consent to such
change. In any such circumstances, the parties hereto, recognizing and
acknowledging the vested and legitimate interest of the Company in maintaining,
promoting and safeguarding the overall performance, efficiency and integrity of
the Company’s international bottling, distribution and sales system, expressly
agree that the Company may consider all and any factors, and apply any criteria
that it considers relevant in making such determination.

 

It
is further recognized and agreed between the parties hereto that the Company, in
its sole discretion, may withhold consent to any proposed change in ownership
or other transaction contemplated in this Clause 28, or may consent subject to
such conditions as the Company, in its sole discretion, may determine. The
parties hereto expressly stipulate and agree that any violation by the Bottler
of the foregoing covenants contained in this Clause 28 shall entitle the
Company to terminate this Agreement forthwith without liability for damages; and,
furthermore, in view of the personal nature of this Agreement, that the Company
shall have the right to terminate this Agreement without liability for damages
if any other third party or parties should obtain any direct or indirect
interest in the ownership or control of the Bottler, even when the Bottler had
no means to prevent such a change, if, in the opinion of the Company, such
change either enables such third party or parties to exercise any influence
over the management of the Bottler or materially alters the ability of the
Bottler to comply fully with the terms, obligations and conditions of this
Agreement.

 

29.           The Bottler
shall, prior to the issue, offer, sale, transfer, trade or exchange of any of
its shares of stock or other evidence of ownership, its bonds, debentures

 

16

 

or
other evidence of indebtedness, or the promotion of the sale of the above, or
stimulation or solicitation of the purchase or an offer to sell thereof, obtain
the written consent of the Company whenever the Bottler uses in this connection
the name of the Company or the Trade Marks or any description of the business
relationship with the Company in any prospectus, advertisement or other sales
efforts. The Bottler shall not use the name of the Company or the Trade Marks
or any description of the business relationship with the Company in any
prospectus or advertisement used in connection with the Bottler’s acquisition
of any shares or other evidence of ownership in a third party without the
Company’s prior written consent.

 

VIII.        GENERAL PROVISIONS:

 

30.           The Company may
assign any of its rights and delegate all or any of its duties or obligations
under this Agreement to one or more of its subsidiaries or related companies
provided, however, that any such delegation shall not relieve the Company from
any of its contractual obligations under this Agreement. In addition, the
Company, in its sole discretion, may through written notice to the Bottler
appoint a third party as its representative to ensure that the Bottler carries
out its obligations under this Agreement, with full powers to oversee the
Bottler’s performance and to require from the Bottler its compliance with all
the terms and conditions of this Agreement.

 

31.           Neither the
Company nor the Bottler shall be liable for failure to perform any of their
respective obligations hereunder when such failure is caused by or results
from:

 

 

(a)           strike, blacklisting,
boycott or sanctions imposed by a sovereign nation or supra-national
organization of sovereign nations, however incurred; or

 

(b)           act of God, force
majeure, public enemies, authority of law and/or legislative or administrative
measures (including the withdrawal of any government authorization required by
any of the parties to carry out the terms of this Agreement), embargo, quarantine,
riot, insurrection, a declared or undeclared war, state of war or belligerency
or hazard or danger incident thereto; or

 

(c)           any other cause
whatsoever beyond their respective control.

 

In
the event the Bottler is unable to perform its obligations as a consequence of
any of the contingencies set forth in this Clause 31, and for the duration of
such inability, the Company and Authorized Suppliers shall be relieved of their
respective obligations under Clauses 2 and 5; and provided that, if any such
failure by either party shall persist for a period of six (6) months or
more, either party hereto may terminate this Agreement without liability for
damages.

 

17

 

32.           (a)           The Coca-Cola Company
reserves the sole and exclusive right to institute any civil, administrative or
criminal proceedings or actions, and generally to take or seek any available
legal remedy it deems desirable, for the protection of its reputation, Trade
Marks, and other intellectual property rights, as well as for the protection of
the Concentrate, the Syrup and the Beverage, and to defend any action affecting
these matters. At the request of The Coca-Cola Company, the Bottler will render
assistance in any such action. The Bottler shall not have any claim against the
Company as a result of such proceedings or action or for any failure to
institute or defend such proceedings or action. The Bottler shall promptly
notify the Company of any litigation or proceedings instituted or threatened
affecting these matters. The Bottler shall not institute any legal or
administrative proceedings against any third party which may affect the
interests of the Company without the prior written consent of the Company.

 

(b)           The Coca-Cola Company has
the sole and exclusive right and responsibility to initiate and defend all
proceedings and actions relating to the Trade Marks. The Coca-Cola Company may
initiate or defend any such proceedings or actions in its own name or require
the Bottler to institute or defend such proceedings or actions either in its
own name or in the joint names of the Bottler and The Coca-Cola Company.

 

33.           (a)           The Bottler agrees to
consult with the Company on all product liability claims, proceedings or
actions brought against the Bottler in connection with the Beverage or Approved
Containers and to take such action with respect to the defense of any such
claim or lawsuit as the Company may reasonably request in order to protect the
interests of the Company in the Beverage, the Approved Containers or the goodwill
associated with the Trade Marks.

 

(b)           The Bottler shall indemnify
and hold harmless the Company, its affiliates and their respective officers,
directors and employees from and against all costs, expenses, damages, claims,
obligations and liabilities whatsoever arising from facts or circumstances not attributable
to the Company including, but not limited to, all costs and expenses incurred
in settling or compromising any of the same arising out of the preparation,
packaging, distribution, sale or promotion of the Beverage by the Bottler,
including, but not limited to, all costs arising out of the acts or defaults,
whether negligent or not, of the Bottler, the Bottler’s distributors, suppliers
and wholesalers.

 

(c)           The Bottler shall obtain and
maintain a policy of insurance with insurance carriers satisfactory to the
Company giving full and comprehensive coverage both as to amount and risks
covered in respect of matters referred to in subclause (b) above
(including the indemnity contained therein) and shall on request produce
evidence satisfactory to the Company of the existence of such insurance.

 

18

 

Compliance
with this Clause 33(c) shall not limit or relieve the Bottler from its
obligations under Clause 33(b) hereof.

 

34.           The Bottler
covenants and agrees:

 

(a)           that it will
make no representations or disclosures to public or government authorities or
to any other third party, relating to the Concentrate, the Syrup or the
Beverage without the prior written consent of the Company;

 

(b)           in the event
that the Bottler is publicly listed or traded, it will disclose to the Company
any financial or other information relating to the performance or prospects of
the Bottler at the same time as the Bottler is required to disclose such
information pursuant to the regulations of the stock exchange or the securities
or corporations law applicable to the Bottler;

 

(c)           that it will at
all times, both during the continuance and after termination of this Agreement,
keep strictly confidential all secret and confidential information including, without
limiting the generality of the foregoing, mixing instructions and techniques, sales,
marketing and distribution information, projects and plans, relating to the
subject matter of this Agreement, which the Bottler may receive from the
Company, or in any other manner, and to ensure that such information shall be
made known only to those officers, directors and employees bound by reasonable
provisions incorporating the secrecy obligations set out in this Clause; and

 

(d)           that upon the
expiration or earlier termination of this Agreement, it will forthwith hand
over to the Company or to whomever the Company may direct all written or
graphic, electromagnetic, computerized, digital or other materials comprising
or containing any information subject to the obligation of confidentiality
hereunder.

 

35.           The Company and
the Bottler recognize that incidents may arise which can threaten the
reputation and business of the Bottler and/or negatively affect the good name, reputation
and image of The Coca-Cola Company and the Trade Marks. In order to address
such incidents, including but not limited to any questions of quality of the Beverage
that may occur, the Bottler will designate and organize an incident management
team and inform the Company of the members of such team. The Bottler further
agrees to cooperate fully with the Company and such third parties as the
Company may designate and coordinate all efforts to address and resolve any
such incident consistent with procedures for crisis management that may be
issued to the Bottler by the Company from time to time.

 

36.           In the event of
any provisions of this Agreement being or becoming legally ineffective or
invalid, the validity or effect of the remaining provisions of this

 

19

 

Agreement shall not be affected; provided that the invalidity or
ineffectiveness of the said provisions shall not prevent or unduly hamper
performance hereunder or prejudice the ownership or validity of the Trade
Marks. The right to terminate in accordance with Clause 25 (a)(2) is not
affected hereby.

 

37.           (a)           As to all matters and things
herein mentioned, this Agreement, as may be amended or supplemented in writing
from time to time, shall constitute the only agreement between the Company and
the Bottler. All prior agreements of any kind whatsoever between the parties relating
to the subject matter are cancelled hereby, save to the extent that the same
may comprise agreements and other documents within the provisions of Clause
17(a) hereof; provided, however, that any written representations made by
the Bottler upon which the Company relied in entering into this Agreement shall
remain binding upon the Bottler.

 

(b)           Any waiver or modification
of, or alteration or addition to, this Agreement or any of its provisions,
shall not be binding upon the Company or the Bottler unless same shall be
executed by duly authorized representatives of The Coca-Cola Company, The
Coca-Cola Export Corporation and the Bottler.

 

(c)           All written notices given
pursuant to this Agreement shall be by courier, telefax, hand or registered
(air) mail and shall be deemed to be given on the date such notice is
dispatched, such hand delivery is effected, or such registered letter is
mailed. Such written notices shall be addressed to the last known address of
the parties concerned. Each party shall promptly advise the other parties of
any change in its address.

 

38.           Failure of the
Company to exercise promptly any right herein granted, or to require strict
performance of any obligation undertaken herein by the Bottler, shall not be
deemed to be a waiver of such right or of the right to demand subsequent
performance of any and all obligations herein undertaken by the Bottler.

 

39.           The Bottler is
an independent contractor and is not an agent of, or a partner or joint
venturer with, the Company. The Bottler agrees that it will neither represent, nor
allow itself to be held out as an agent of, or partner or joint venturer with, the
Company.

 

40.           The headings
herein are solely for the convenience of the parties and shall not affect the
interpretation of this Agreement.

 

41.           This Agreement
shall be interpreted, construed and governed by and in accordance with the laws
of                          ,
without giving effect to any applicable principles of choice or conflict of
laws.

 

20

 

IN WITNESS WHEREOF, The
Coca-Cola Company and The Coca-Cola Export Corporation in Atlanta, Georgia, United
States of America and the Bottler in                               have
caused these presents to be executed in triplicate by the duly authorized
person or persons in their behalf on the dates indicated below.

 

	
  THE
  COCA-COLA COMPANY

  	
  BOTTLER

  
	
   

  	
   

  
	
  By:

  	
   

  	
   

  	
  By:

  	
   

  
	
   

  	
  Authorized Representative

  	
   

  	
   

  	
  Authorized Representative

  
	
   

  	
   

  
	
  Date:

  	
   

  	
   

  	
  Date:

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  
	
  THE
  COCA-COLA EXPORT CORPORATION

  	
   

  
	
   

  	
   

  
	
  By:

  	
   

  	
   

  	
   

  
	
   

  	
  Authorized Representative

  	
   

  	
   

  
	
   

  	
   

  
	
  Date:

  	
   

  	
   

  	
   

  

 

21

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