Document:

EX-4.22

 Exhibit 4.22 

Equity Interest Pledge Agreement 

This Equity Interest Pledge Agreement (this “Agreement”) has been executed by and among the following parties on April 20,
2015 in Beijing, the People’s Republic of China (“China” or the “PRC”): 
  

			
	Party A:	  	Shanghai Techuang Advertising Co., Ltd. (hereinafter “Pledgee”), a wholly foreign owned enterprise, organized and existing under the laws of the PRC, with its address at Room C2-215, Building 4, No. 218, Yesheng Road,
China (Shanghai) Pilot Free Trade Zone;
		
	Party B:	  	Bin LI (hereinafter “Pledgor”), a Chinese citizen with Chinese Identification No.:        ; and
		
	Party C:	  	Beijing Yixin Information Technology Co., Ltd., a limited liability company organized and existing under the laws of the PRC, with its address at Room 754 and 755, Floor 7, Building 3, No.6, Capital Gymnasium South Road,
Haidian District, Beijing.

 In this Agreement, each of Pledgee, Pledgor and Party C shall be referred to as a “Party”
respectively, and they shall be collectively referred to as the “Parties”. 
 Whereas: 

1. 
 Pledgor is a citizen of China who as of the
date hereof holds 55.7% of equity interests of Party C, representing RMB 27,850,000 in the registered capital of Party C. Party C is a limited liability company registered in Beijing, China, engaging in automobile related financial
services. Party C acknowledges the respective rights and obligations of Pledgor and Pledgee under this Agreement, and intends to provide any necessary assistance in registering the Pledge; 

2. 
 Pledgee is a wholly foreign-owned enterprise
registered in China. Pledgee and Party C which is owned by Pledgor have executed an Exclusive Business Cooperation Agreement (as defined below) in Beijing; Party C, Pledgee and Pledgor have executed an Exclusive Option Agreement (as defined
below); and Pledgor has executed a Power of Attorney (as defined below) in favor of Pledgee; 
 3. 

To ensure that Party C and Pledgor fully perform their obligations under the Exclusive Business Cooperation Agreement, the Exclusive Option
Agreement and the Power of Attorney, Pledgor hereby pledges to the Pledgee all of the equity interest that Pledgor holds in Party C as security for Party C’s and Pledgor’s obligations under the Exclusive Business Cooperation Agreement, the
Exclusive Option Agreement and the Power of Attorney. 
 To perform the provisions of the Transaction Documents (as defined below), the
Parties have mutually agreed to execute this Agreement upon the following terms. 

  
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 1. 

Definitions 
 Unless
otherwise provided herein, the terms below shall have the following meanings: 
 1.1 

Pledge: shall refer to the security interest granted by Pledgor to Pledgee pursuant to Section 2 of this Agreement, i.e., the right of Pledgee
to be paid in priority with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from auction or sale of the Equity Interest. 

1.2 
 Equity Interest: shall refer
to all of the equity interest lawfully now held and hereafter acquired by Pledgor in Party C. 
 1.3 

Term of Pledge: shall refer to the term set forth in Section 3 of this Agreement. 

1.4 
 Transaction Documents: shall
refer to the Exclusive Business Cooperation Agreement executed by and between Party C and Pledgee on February 15, 2015 (the “Exclusive Business Cooperation Agreement”), the Exclusive Option Agreement executed by and among Party C,
Pledgee and Pledgor on April 20, 2015 (the “Exclusive Option Agreement”), Power of Attorney executed on April 20, 2015 by Pledgor (the “Power of Attorney”) and any modification, amendment and restatement to the
aforementioned documents. 
 1.5 

Contract Obligations: shall refer to all the obligations of Pledgor under the Exclusive Option Agreement, the Power of Attorney and this
Agreement; all the obligations of Party C under the Exclusive Business Cooperation Agreement, the Exclusive Option Agreement and this Agreement. 

1.6 
 Secured Indebtedness: shall
refer to all the direct, indirect and derivative losses and losses of anticipated profits, suffered by Pledgee, incurred as a result of any Event of Default under the Transaction Documents. The amount of such loss shall be calculated in
accordance with the reasonable business plan and profit forecast of Pledgee, the consulting and service fees payable to Pledgee under the Exclusive Business Cooperation Agreement, damages and relevant fees, all expenses occurred in connection with
enforcement by Pledgee of Pledgor’s and/or Party C’s Contract Obligations and etc. 
 1.7 

Event of Default: shall refer to any of the circumstances set forth in Section 7 of this Agreement. 

1.8 
 Notice of Default: shall
refer to the notice issued by Pledgee in accordance with this Agreement declaring an Event of Default. 

  
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 2. 

Pledge 
 2.1 

Pledgor agrees to pledge all the Equity Interest as security for performance of the Contract Obligations and payment of the Secured
Indebtedness under this Agreement. Party C hereby assents that Pledgor pledges the Equity Interest to the Pledgee pursuant to this Agreement.

2.2 
 During the term of the
Pledge, Pledgee is entitled to receive dividends distributed on the Equity Interest. Pledgor may receive dividends distributed on the Equity Interest only with prior written consent of Pledgee. Dividends received by Pledgor on Equity
Interest after deduction of individual income tax paid by Pledgor shall be, as required by Pledgee, (1) deposited into an account designated and supervised by Pledgee and used to secure the Contract Obligations and pay the Secured Indebtedness prior
and in preference to make any other payment; or (2) unconditionally donated to Pledgee or any other person designated by Pledgee to the extent permitted under applicable PRC laws. 

2.3 
 Pledgor may subscribe for
capital increase in Party C only with prior written consent of Pledgee. Any equity interest obtained by Pledgor as a result of Pledgor’s subscription of the increased registered capital of the Company shall also be deemed as Equity
Interest. 
 2.4 
 In the event
that Party C is required by PRC law to be liquidated or dissolved, any interest distributed to Pledgor upon Party C’s dissolution or liquidation shall, upon the request of the Pledgee, be (1) deposited into an account designate and supervised
by Pledgee and used to secure the Contract Obligations and pay the Secured Indebtedness prior and in preference to make any other payment; or (2) unconditionally donated to Pledgee or any other person designated by Pledgee to the extent permitted
under applicable PRC laws. 

  
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 3. 

Term of Pledge 
 3.1 

The Pledge shall become effective on such date when the pledge of the Equity Interest contemplated herein is registered with relevant
administration for industry and commerce (the “AIC”). The Pledge shall remain effective until all Contract Obligations have been fully performed and all Secured Indebtedness have been fully paid. Pledgor and Party C shall (1) register the
Pledge in the shareholders’ register of Party C within 3 business days following the execution of this Agreement, and (2) submit an application to the AIC for the registration of the Pledge of the Equity Interest contemplated herein within 10
business days following the execution of this Agreement. The parties covenant that for the purpose of registration of the Pledge, the parties hereto and all other shareholders of Party C shall submit to the AIC this Agreement or an equity interest
pledge contract in the form required by the AIC at the location of Party C which shall truly reflect the information of the Pledge hereunder (the “AIC Pledge Contract”). For matters not specified in the AIC Pledge Contract, the parties
shall be bound by the provisions of this Agreement. Pledgor and Party C shall submit all necessary documents and complete all necessary procedures, as required by the PRC laws and regulations and the relevant AIC, to ensure that the Pledge of the
Equity Interest shall be registered with the AIC as soon as possible after submission for filing. 
 3.2 

During the Term of Pledge, in the event Pledgor and/or Party C fails to perform the Contract Obligations or pay Secured Indebtedness, Pledgee
shall have the right, but not the obligation, to exercise the Pledge in accordance with the provisions of this Agreement. 
 4. 

Custody of Records for Equity Interest subject to Pledge 

4.1 
 During the Term of Pledge
set forth in this Agreement, Pledgor shall deliver to Pledgee’s custody the capital contribution certificate for the Equity Interest and the shareholders’ register containing the Pledge within one week from the execution of this Agreement.
Pledgee shall have custody of such documents during the entire Term of Pledge set forth in this Agreement. 
 5. 

Representations and Warranties of Pledgor and Party C 

As of the execution date of this Agreement, Pledgor and Party C hereby jointly and severally represent and warrant to Pledgee that: 

5.1 
 Pledgor is the sole legal
and beneficial owner of the Equity Interest.
 5.2 

Pledgee shall have the right to dispose of and transfer the Equity Interest in accordance with the provisions set forth in this Agreement. 

  
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 5.3 

Except for the Pledge, Pledgor has not placed any security interest or other encumbrance on the Equity Interest. 

5.4 
 Pledgor and Party C have
obtained any and all approvals and consents from applicable government authorities and third parties (if required) for execution, delivery and performance of this Agreement. 

5.5 
 The execution, delivery and
performance of this Agreement will not: (i) violate any relevant PRC laws; (ii) conflict with Party C’s articles of association or other constitutional documents; (iii) result in any breach of or constitute any default under any contract or
instrument to which it is a party or by which it is otherwise bound; (iv) result in any violation of any condition for the grant and/or maintenance of any permit or approval granted to any Party; or (v) cause any permit or approval granted to any
Party to be suspended, cancelled or attached with additional conditions. 
 6. 

Covenants of Pledgor and Party C 

6.1 
 During the term of this
Agreement, Pledgor and Party C hereby jointly and severally covenant to the Pledgee: 
 6.1.1 

Pledgor shall not transfer the Equity Interest, place or permit the existence of any security interest or other encumbrance on the Equity
Interest or any portion thereof, without the prior written consent of Pledgee, except for the performance of the Transaction Documents; 

6.1.2 
 Pledgor and Party C shall
comply with the provisions of all laws and regulations applicable to the pledge of rights, and within five (5) days of receipt of any notice, order or recommendation issued or prepared by relevant competent authorities regarding the Pledge, shall
present the aforementioned notice, order or recommendation to Pledgee, and shall comply with the aforementioned notice, order or recommendation or submit objections and representations with respect to the aforementioned matters upon Pledgee’s
reasonable request or upon consent of Pledgee; 
 6.1.3 

Pledgor and Party C shall promptly notify Pledgee of any event or notice received by Pledgor that may have an impact on the Equity Interest or
any portion thereof, as well as any event or notice received by Pledgor that may have an impact on any guarantees and other obligations of Pledgor arising out of this Agreement. 

6.1.4 
 Party C shall complete
the registration procedures for extension of the term of operation within three (3) months prior to the expiration of such term to maintain the validity of this Agreement. 

  
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 6.2 

Pledgor agrees that the rights acquired by Pledgee in accordance with this Agreement with respect to the Pledge shall not be interrupted or
harmed by Pledgor or any heirs or representatives of Pledgor or any other persons through any legal proceedings. 
 6.3 

To protect or perfect the security interest granted by this Agreement for the Contract Obligations and Secured Indebtedness, Pledgor hereby
undertakes to execute in good faith and to cause other parties who have an interest in the Pledge to execute all certificates, agreements, deeds and/or covenants required by Pledgee. Pledgor also undertakes to perform and to cause other parties
who have an interest in the Pledge to perform actions required by Pledgee, to facilitate the exercise by Pledgee of its rights and authority granted thereto by this Agreement, and to enter into all relevant documents regarding ownership of Equity
Interest with Pledgee or designee(s) of Pledgee (natural persons/legal persons). Pledgor undertakes to provide Pledgee within a reasonable time with all notices, orders and decisions regarding the Pledge that are required by Pledgee. 

6.4 
 Pledgor hereby undertakes to
comply with and perform all guarantees, promises, agreements, representations and conditions under this Agreement.
 7. 

Event of Breach 
 7.1 

The following circumstances shall be deemed Event of Default: 

7.1.1 
 Pledgor’s any breach
to any obligations under the Transaction Documents and/or this Agreement. 
 7.1.2 

Party C’s any breach to any obligations under the Transaction Documents and/or this Agreement. 

7.2 
 Upon notice or discovery of
the occurrence of any circumstances or event that may lead to the aforementioned circumstances described in Section 7.1, Pledgor and Party C shall immediately notify Pledgee in writing accordingly. 

7.3 
 Unless an Event of Default
set forth in this Section 7.1 has been successfully resolved to Pledgee’s satisfaction within twenty (20) days after the Pledgee and /or Party C delivers a notice to the Pledgor requesting ratification of such Event of Default, Pledgee may
issue a Notice of Default to Pledgor in writing at any time thereafter, demanding the Pledgor to immediately exercise the Pledge in accordance with the provisions of Section 8 of this Agreement. 

  
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 8. 

Exercise of Pledge 
 8.1

 Pledgee shall issue a written Notice of Default to Pledgor when it exercises the Pledge. 

8.2 
 Subject to the provisions of
Section 7.3, Pledgee may exercise the right to enforce the Pledge at any time after the issuance of the Notice of Default in accordance with Section 8.1. Once Pledgee elects to enforce the Pledge, Pledgor shall cease to be entitled to any
rights or interests associated with the Equity Interest. 
 8.3 

After Pledgee issues a Notice of Default to Pledgor in accordance with Section 8.1, Pledgee may exercise any remedy measure under applicable
PRC laws, the Transaction Documents and this Agreement, including but not limited to being paid in priority with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from auction or
sale of the Equity Interest. The Pledgee shall not be liable for any loss incurred by its duly exercise of such rights and powers. 

8.4 
 The proceeds from exercise
of the Pledge by Pledgee shall be used to pay for tax and expenses incurred as result of disposing the Equity Interest and to perform Contract Obligations and pay the Secured Indebtedness to the Pledgee prior and in preference to any other
payment. After the payment of the aforementioned amounts, the remaining balance shall be returned to Pledgor or any other person who have rights to such balance under applicable laws or be deposited to the local notary public office where
Pledgor resides, with all expense incurred being borne by Pledgor. To the extent permitted under applicable PRC laws, Pledgor shall unconditionally donate the aforementioned proceeds to Pledgee or any other person designated by Pledgee. 

8.5 
 Pledgee may exercise any
remedy measure available simultaneously or in any order. Pledgee may exercise the right to being paid in priority with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from
auction or sale of the Equity Interest under this Agreement, without exercising any other remedy measure first. 

  
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 8.6 

Pledgee is entitled to designate an attorney or other representatives to exercise the Pledge on its behalf, and Pledgor or Party C shall not
raise any objection to such exercise. 
 8.7 

When Pledgee disposes of the Pledge in accordance with this Agreement, Pledgor and Party C shall provide necessary assistance to enable Pledgee
to enforce the Pledge in accordance with this Agreement. 
 9. 

Breach of Agreement 
 9.1

 If Pledgor or Party C conducts any material breach of any term of this Agreement, Pledgee shall have right to terminate this Agreement
and/or require Pledgor or Party C to indemnify all damages; this Section 9 shall not prejudice any other rights of Pledgee herein; 
 9.2

 Pledgor or Party C shall not have any right to terminate this Agreement in any event unless otherwise required by applicable laws. 

10. 
 Assignment 

10.1 
 Without Pledgee’s
prior written consent, Pledgor and Party C shall not have the right to assign or delegate their rights and obligations under this Agreement. 

10.2 
 This Agreement shall be
binding on Pledgor and his/her successors and permitted assigns, and shall be valid with respect to Pledgee and each of his/her successors and assigns. 

10.3 
 At any time, Pledgee may
assign any and all of its rights and obligations under the Transaction Documents and this Agreement to its designee(s), in which case the assigns shall have the rights and obligations of Pledgee under the Transaction Documents and this Agreement, as
if it were the original party to the Transaction Documents and this Agreement. 
 10.4 

In the event of change of Pledgee due to assignment, Pledgor and/or Party C shall, at the request of Pledgee, execute a new pledge agreement
with the new pledgee on the same terms and conditions as this Agreement, and register the same with the relevant AIC. 
 10.5 

Pledgor and Party C shall strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by the Parties
hereto or any of them, including the Transaction Documents, perform the obligations hereunder and thereunder, and refrain from any action/omission that may affect the effectiveness and enforceability thereof. Any remaining rights of Pledgor
with respect to the Equity Interest pledged hereunder shall not be exercised by Pledgor except in accordance with the written instructions of Pledgee. 

  
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 11. 

Termination 
 11.1 

Upon the fulfillment of all Contract Obligations and the full payment of all Secured Indebtedness by Pledgor and Party C, Pledgee shall release
the Pledge under this Agreement upon Pledgor’s request as soon as reasonably practicable and shall assist Pledgor to de-register the Pledge from the shareholders’ register of Party C and with relevant PRC local administration for industry
and commerce. 
 11.2 
 The
provisions under Sections 9, 13, 14 and 11.2 herein of this Agreement shall survive the expiration or termination of this Agreement. 
 12. 

Handling Fees and Other Expenses 

All fees and out of pocket expenses relating to this Agreement, including but not limited to legal costs, costs of production, stamp tax and
any other taxes and fees, shall be borne by Party C. 
 13. 

Confidentiality 
 The
Parties acknowledge that the existence and the terms of this Agreement and any oral or written information exchanged between the Parties in connection with the preparation and performance this Agreement are regarded as confidential information. Each
Party shall maintain confidentiality of all such confidential information, and without obtaining the written consent of the other Party, it shall not disclose any relevant confidential information to any third parties, except for the information
that: (a) is or will be in the public domain (other than through the receiving Party’s unauthorized disclosure); (b) is under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders
of the court or other government authorities; or (c) is required to be disclosed by any Party to its shareholders, directors, employees, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such
shareholders, directors, employees, legal counsels or financial advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential information by the shareholders, director,
employees of or agencies engaged by any Party shall be deemed disclosure of such confidential information by such Party and such Party shall be held liable for breach of this Agreement. 

  
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 14. 

Governing Law and Resolution of Disputes 

14.1 
 The execution,
effectiveness, construction, performance, amendment and termination of this Agreement and the resolution of disputes hereunder shall be governed by the laws of China. 

14.2 
 In the event of any dispute
with respect to the construction and performance of this Agreement, the Parties shall first resolve the dispute through friendly negotiations. In the event the Parties fail to reach an agreement on the dispute within 30 days after either
Party’s request to the other Parties for resolution of the dispute through negotiations, either Party may submit the relevant dispute to the China International Economic and Trade Arbitration Commission for arbitration, in accordance with its
Arbitration Rules. The arbitration shall be conducted in Beijing. The arbitration award shall be final and binding on all Parties. 

14.3 
 Upon the occurrence of any
disputes arising from the construction and performance of this Agreement or during the pending arbitration of any dispute, except for the matters under dispute, the Parties to this Agreement shall continue to exercise their respective rights under
this Agreement and perform their respective obligations under this Agreement. 
 15. 

Notices 
 15.1 

All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered personally or sent by
registered mail, postage prepaid, by a commercial courier service or by facsimile transmission to the address of such party set forth below. A confirmation copy of each notice shall also be sent by E-mail. The dates on which notices shall
be deemed to have been effectively given shall be determined as follows: 

  
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 15.2 

Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed effectively given on the date of
delivery or refusal at the address specified for notices. 
 15.3 

Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission (as evidenced by an
automatically generated confirmation of transmission). 
 15.4 

For the purpose of notices, the addresses of the Parties are as follows: 

 

			
	Party A:	  	Shanghai Techuang Advertising Co., Ltd.
	Address:	  	Room 651, Floor 6, New Century Hotel Office, No.6 , Capital Gymnasium South Road, Haidian District, Beijing
	Attn:	  	Bin Li
	Phone:	  	+8610 6849 2345
		
	Party B:	  	Bin LI
	Address:	  	Room 651, Floor 6, New Century Hotel Office, No.6 , Capital Gymnasium South Road, Haidian District, Beijing
	Phone:	  	+86 139 0118 3488
		
	Party C:	  	Beijing Yixin Information Technology Co., Ltd.
	Address:	  	Room 651, Floor 6, New Century Hotel Office, No.6, Capital Gymnasium South Road, Haidian District, Beijing
	Attn:	  	Bin Li
	Phone:	  	+8610 6849 2345

 15.5 

Any Party may at any time change its address for notices by a notice delivered to the other Parties in accordance with the terms hereof. 

16. 
 Severability 

In the event that one or several of the provisions of this Contract are found to be invalid, illegal or unenforceable in any aspect in
accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Contract shall not be affected or compromised in any respect. The Parties shall strive in good faith to replace such invalid,
illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties, and the economic effect of such effective provisions shall be as close as possible to the
economic effect of those invalid, illegal or unenforceable provisions. 

  
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 17. 

Attachments 
 The
attachments set forth herein shall be an integral part of this Agreement. 
 18. 

Effectiveness 
 18.1 

This Agreement shall become effective upon execution by the Parties. 

18.2 
 Any amendments, changes and
supplements to this Agreement shall be in writing and shall become effective upon completion of the governmental filing procedures (if applicable) after the affixation of the signatures or seals of the Parties. 

19. 
 Language and Counterparts 

This Agreement is written in Chinese and English in four copies. Pledgor, Pledgee and Party C shall hold one copy respectively and the
other copy shall be used for registration. In case there is any conflict between the Chinese version and the English version, the Chinese version shall prevail. 

The Remainder of this page is intentionally left blank 

  
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 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
  

			
	Party A:	 	Shanghai Techuang Advertising Co., Ltd. (seal)
		
	By:	 	 /s/ Bin Li

	Name:	 	Bin Li
	Title:	 	Legal Representative

  
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 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
  

			
	Party B:	 	Bin LI
		
	By:	 	 /s/ Bin Li

  
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 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
  

			
	Party C:	 	Beijing Yixin Information Technology Co., Ltd. (Seal)
		
	By:	 	 /s/ Bin Li

	Name:	 	Bin LI
	Title:	 	Legal Representative

  
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 Attachments: 
  

	1.	Form of Shareholders’ Register of Party C; 

 Shareholders’ Register of 

Beijing Yixin Information Technology Co., Ltd. 

Name of Shareholder: 
 ID Card
No.: 
 Address: 
 Capital
Contribution: 
 Percentage of Contribution: 

Capital Contribution Certificate No.: 

                     holds
    % of the equity interest in Beijing Yixin Information Technology Co., Ltd. and such     % equity interest has been pledged to Shanghai Techuang Advertising Co., Ltd. in full. 

 

			
	Beijing Yixin Information Technology Co., Ltd.
		
	By:	 	  

	Name:	 	Bin LI
	Title:	 	Legal Representative
		
	Date:	 	            , 2015

  
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	2.	Form of Capital Contribution Certificate for Party C. 

 Capital Contribution Certificate 

for Beijing Yixin Information Technology Co., Ltd. 

(No:        ) 
 Company
Name: Beijing Yixin Information Technology Co., Ltd. 
 Date of Establishment: January 9, 2015 

Registered Capital: RMB 50,000,000 
 Name of the
Shareholder:                 
 ID Card No.:

Amount of the Capital Contributed by the Shareholder:
 It is
hereby certified that                      has contributed Renminbi
                     to hold      % of the equity interest of Beijing Yixin Information Technology Co., Ltd. and such
    % equity interest has been pledged to Shanghai Techuang Advertising Co., Ltd. in full. 
 Beijing
Yixin Information Technology Co., Ltd. 
  

					
	By:	 	  

	Name:	 	 Bin LI

	Title:	 	 Legal Representative

		
	Date:	 	            , 2015

  
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 Equity Interest Pledge Agreement 

This Equity Interest Pledge Agreement (this “Agreement”) has been executed by and among the following parties on April 20,
2015 in Beijing, the People’s Republic of China (“China” or the “PRC”): 
  

			
	Party A:	  	Shanghai Techuang Advertising Co., Ltd. (hereinafter “Pledgee”), a wholly foreign owned enterprise, organized and existing under the laws of the PRC, with its address at Room C2-215, Building 4, No. 218, Yesheng
Road, China (Shanghai) Pilot Free Trade Zone;
		
	Party B:	  	Beijing Jiasheng Investment Management Co., Ltd. (hereinafter “Pledgor”), a limited liability company organized and existing under the laws of the PRC, with its address at Floor 20, Block A, Building 1, No.19
Ronghua Mid Road, Economic Technological Development Area, Beijing; and
		
	Party C:	  	Beijing Yixin Information Technology Co., Ltd., a limited liability company organized and existing under the laws of the PRC, with its address at Room 754 and 755, Floor 7, Building 3, No.6, Capital Gymnasium South Road,
Haidian District, Beijing.

 In this Agreement, each of Pledgee, Pledgor and Party C shall be referred to as a “Party”
respectively, and they shall be collectively referred to as the “Parties”. 
 Whereas: 

1. 
 Pledgor is a limited liability company
registered in Shenzhen, China who as of the date hereof holds 17.7% of equity interests of Party C, representing RMB 8,850,000 in the registered capital of Party C. Party C is a limited liability company registered in Beijing, China, engaging in
automobile related financial services. Party C acknowledges the respective rights and obligations of Pledgor and Pledgee under this Agreement, and intends to provide any necessary assistance in registering the Pledge; 

2. 
 Pledgee is a wholly foreign-owned enterprise
registered in China. Pledgee and Party C which is owned by Pledgor have executed an Exclusive Business Cooperation Agreement (as defined below) in Beijing; Party C, Pledgee and Pledgor have executed an Exclusive Option Agreement (as defined
below); and Pledgor has executed a Power of Attorney (as defined below) in favor of Pledgee; 
 3. 

To ensure that Party C and Pledgor fully perform their obligations under the Exclusive Business Cooperation Agreement, the Exclusive Option
Agreement and the Power of Attorney, Pledgor hereby pledges to the Pledgee all of the equity interest that Pledgor holds in Party C as security for Party C’s and Pledgor’s obligations under the Exclusive Business Cooperation Agreement, the
Exclusive Option Agreement and the Power of Attorney. 

  
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 To perform the provisions of the Transaction Documents (as defined below), the Parties have
mutually agreed to execute this Agreement upon the following terms. 
 1. 

Definitions 
 Unless
otherwise provided herein, the terms below shall have the following meanings: 
 1.1 

Pledge: shall refer to the security interest granted by Pledgor to Pledgee pursuant to Section 2 of this Agreement, i.e., the right of Pledgee
to be paid in priority with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from auction or sale of the Equity Interest. 

1.2 
 Equity Interest: shall refer
to all of the equity interest lawfully now held and hereafter acquired by Pledgor in Party C. 
 1.3 

Term of Pledge: shall refer to the term set forth in Section 3 of this Agreement. 

1.4 
 Transaction Documents: shall
refer to the Exclusive Business Cooperation Agreement executed by and between Party C and Pledgee on February 15, 2015 (the “Exclusive Business Cooperation Agreement”), the Exclusive Option Agreement executed by and among Party C,
Pledgee and Pledgor on April 20, 2015 (the “Exclusive Option Agreement”), Power of Attorney executed on April 20, 2015 by Pledgor (the “Power of Attorney”) and any modification, amendment and restatement to the
aforementioned documents. 
 1.5 

Contract Obligations: shall refer to all the obligations of Pledgor under the Exclusive Option Agreement, the Power of Attorney and this
Agreement; all the obligations of Party C under the Exclusive Business Cooperation Agreement, the Exclusive Option Agreement and this Agreement. 

1.6 
 Secured Indebtedness: shall
refer to all the direct, indirect and derivative losses and losses of anticipated profits, suffered by Pledgee, incurred as a result of any Event of Default under the Transaction Documents. The amount of such loss shall be calculated in
accordance with the reasonable business plan and profit forecast of Pledgee, the consulting and service fees payable to Pledgee under the Exclusive Business Cooperation Agreement, damages and relevant fees, all expenses occurred in connection with
enforcement by Pledgee of Pledgor’s and/or Party C’s Contract Obligations and etc. 

  
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 1.7 

Event of Default: shall refer to any of the circumstances set forth in Section 7 of this Agreement. 

1.8 
 Notice of Default: shall
refer to the notice issued by Pledgee in accordance with this Agreement declaring an Event of Default. 
 2. 

Pledge 
 2.1 

Pledgor agrees to pledge all the Equity Interest as security for performance of the Contract Obligations and payment of the Secured
Indebtedness under this Agreement. Party C hereby assents that Pledgor pledges the Equity Interest to the Pledgee pursuant to this Agreement.

2.2 
 During the term of the
Pledge, Pledgee is entitled to receive dividends distributed on the Equity Interest. Pledgor may receive dividends distributed on the Equity Interest only with prior written consent of Pledgee. Dividends received by Pledgor on Equity
Interest after deduction of individual income tax paid by Pledgor shall be, as required by Pledgee, (1) deposited into an account designated and supervised by Pledgee and used to secure the Contract Obligations and pay the Secured Indebtedness prior
and in preference to make any other payment; or (2) unconditionally donated to Pledgee or any other person designated by Pledgee to the extent permitted under applicable PRC laws. 

2.3 
 Pledgor may subscribe for
capital increase in Party C only with prior written consent of Pledgee. Any equity interest obtained by Pledgor as a result of Pledgor’s subscription of the increased registered capital of the Company shall also be deemed as Equity
Interest. 
 2.4 
 In the event
that Party C is required by PRC law to be liquidated or dissolved, any interest distributed to Pledgor upon Party C’s dissolution or liquidation shall, upon the request of the Pledgee, be (1) deposited into an account designate and supervised
by Pledgee and used to secure the Contract Obligations and pay the Secured Indebtedness prior and in preference to make any other payment; or (2) unconditionally donated to Pledgee or any other person designated by Pledgee to the extent permitted
under applicable PRC laws. 

  
 Strictly Confidential

  
 3 

 3. 

Term of Pledge 
 3.1 

The Pledge shall become effective on such date when the pledge of the Equity Interest contemplated herein is registered with relevant
administration for industry and commerce (the “AIC”). The Pledge shall remain effective until all Contract Obligations have been fully performed and all Secured Indebtedness have been fully paid. Pledgor and Party C shall (1) register the
Pledge in the shareholders’ register of Party C within 3 business days following the execution of this Agreement, and (2) submit an application to the AIC for the registration of the Pledge of the Equity Interest contemplated herein within 10
business days following the execution of this Agreement. The parties covenant that for the purpose of registration of the Pledge, the parties hereto and all other shareholders of Party C shall submit to the AIC this Agreement or an equity interest
pledge contract in the form required by the AIC at the location of Party C which shall truly reflect the information of the Pledge hereunder (the “AIC Pledge Contract”). For matters not specified in the AIC Pledge Contract, the parties
shall be bound by the provisions of this Agreement. Pledgor and Party C shall submit all necessary documents and complete all necessary procedures, as required by the PRC laws and regulations and the relevant AIC, to ensure that the Pledge of the
Equity Interest shall be registered with the AIC as soon as possible after submission for filing. 
 3.2 

During the Term of Pledge, in the event Pledgor and/or Party C fails to perform the Contract Obligations or pay Secured Indebtedness, Pledgee
shall have the right, but not the obligation, to exercise the Pledge in accordance with the provisions of this Agreement. 
 4. 

Custody of Records for Equity Interest subject to Pledge 

4.1 
 During the Term of Pledge
set forth in this Agreement, Pledgor shall deliver to Pledgee’s custody the capital contribution certificate for the Equity Interest and the shareholders’ register containing the Pledge within one week from the execution of this Agreement.
Pledgee shall have custody of such documents during the entire Term of Pledge set forth in this Agreement. 
 5. 

Representations and Warranties of Pledgor and Party C 

As of the execution date of this Agreement, Pledgor and Party C hereby jointly and severally represent and warrant to Pledgee that: 

5.1 
 Pledgor is the sole legal
and beneficial owner of the Equity Interest.
 5.2 

Pledgee shall have the right to dispose of and transfer the Equity Interest in accordance with the provisions set forth in this Agreement. 

  
 Strictly Confidential

  
 4 

 5.3 

Except for the Pledge, Pledgor has not placed any security interest or other encumbrance on the Equity Interest. 

5.4 
 Pledgor and Party C have
obtained any and all approvals and consents from applicable government authorities and third parties (if required) for execution, delivery and performance of this Agreement. 

5.5 
 The execution, delivery and
performance of this Agreement will not: (i) violate any relevant PRC laws; (ii) conflict with Party C’s articles of association or other constitutional documents; (iii) result in any breach of or constitute any default under any contract or
instrument to which it is a party or by which it is otherwise bound; (iv) result in any violation of any condition for the grant and/or maintenance of any permit or approval granted to any Party; or (v) cause any permit or approval granted to any
Party to be suspended, cancelled or attached with additional conditions. 
 6. 

Covenants of Pledgor and Party C 

6.1 
 During the term of this
Agreement, Pledgor and Party C hereby jointly and severally covenant to the Pledgee: 
 6.1.1 

Pledgor shall not transfer the Equity Interest, place or permit the existence of any security interest or other encumbrance on the Equity
Interest or any portion thereof, without the prior written consent of Pledgee, except for the performance of the Transaction Documents; 

6.1.2 
 Pledgor and Party C shall
comply with the provisions of all laws and regulations applicable to the pledge of rights, and within five (5) days of receipt of any notice, order or recommendation issued or prepared by relevant competent authorities regarding the Pledge, shall
present the aforementioned notice, order or recommendation to Pledgee, and shall comply with the aforementioned notice, order or recommendation or submit objections and representations with respect to the aforementioned matters upon Pledgee’s
reasonable request or upon consent of Pledgee; 
 6.1.3 

Pledgor and Party C shall promptly notify Pledgee of any event or notice received by Pledgor that may have an impact on the Equity Interest or
any portion thereof, as well as any event or notice received by Pledgor that may have an impact on any guarantees and other obligations of Pledgor arising out of this Agreement. 

  
 Strictly Confidential

  
 5 

 6.1.4 

Party C shall complete the registration procedures for extension of the term of operation within three (3) months prior to the expiration of
such term to maintain the validity of this Agreement. 
 6.2 

Pledgor agrees that the rights acquired by Pledgee in accordance with this Agreement with respect to the Pledge shall not be interrupted or
harmed by Pledgor or any heirs or representatives of Pledgor or any other persons through any legal proceedings. 
 6.3 

To protect or perfect the security interest granted by this Agreement for the Contract Obligations and Secured Indebtedness, Pledgor hereby
undertakes to execute in good faith and to cause other parties who have an interest in the Pledge to execute all certificates, agreements, deeds and/or covenants required by Pledgee. Pledgor also undertakes to perform and to cause other parties
who have an interest in the Pledge to perform actions required by Pledgee, to facilitate the exercise by Pledgee of its rights and authority granted thereto by this Agreement, and to enter into all relevant documents regarding ownership of Equity
Interest with Pledgee or designee(s) of Pledgee (natural persons/legal persons). Pledgor undertakes to provide Pledgee within a reasonable time with all notices, orders and decisions regarding the Pledge that are required by Pledgee. 

6.4 
 Pledgor hereby undertakes to
comply with and perform all guarantees, promises, agreements, representations and conditions under this Agreement.
 7. 

Event of Breach 
 7.1 

The following circumstances shall be deemed Event of Default: 

7.1.1 
 Pledgor’s any breach
to any obligations under the Transaction Documents and/or this Agreement. 
 7.1.2 

Party C’s any breach to any obligations under the Transaction Documents and/or this Agreement. 

7.2 
 Upon notice or discovery of
the occurrence of any circumstances or event that may lead to the aforementioned circumstances described in Section 7.1, Pledgor and Party C shall immediately notify Pledgee in writing accordingly. 

  
 Strictly Confidential

  
 6 

 7.3 

Unless an Event of Default set forth in this Section 7.1 has been successfully resolved to Pledgee’s satisfaction within twenty (20) days
after the Pledgee and /or Party C delivers a notice to the Pledgor requesting ratification of such Event of Default, Pledgee may issue a Notice of Default to Pledgor in writing at any time thereafter, demanding the Pledgor to immediately exercise
the Pledge in accordance with the provisions of Section 8 of this Agreement. 
 8. 

Exercise of Pledge 
 8.1

 Pledgee shall issue a written Notice of Default to Pledgor when it exercises the Pledge. 

8.2 
 Subject to the provisions of
Section 7.3, Pledgee may exercise the right to enforce the Pledge at any time after the issuance of the Notice of Default in accordance with Section 8.1. Once Pledgee elects to enforce the Pledge, Pledgor shall cease to be entitled to any
rights or interests associated with the Equity Interest. 
 8.3 

After Pledgee issues a Notice of Default to Pledgor in accordance with Section 8.1, Pledgee may exercise any remedy measure under applicable
PRC laws, the Transaction Documents and this Agreement, including but not limited to being paid in priority with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from auction or
sale of the Equity Interest. The Pledgee shall not be liable for any loss incurred by its duly exercise of such rights and powers. 

8.4 
 The proceeds from exercise
of the Pledge by Pledgee shall be used to pay for tax and expenses incurred as result of disposing the Equity Interest and to perform Contract Obligations and pay the Secured Indebtedness to the Pledgee prior and in preference to any other
payment. After the payment of the aforementioned amounts, the remaining balance shall be returned to Pledgor or any other person who have rights to such balance under applicable laws or be deposited to the local notary public office where
Pledgor resides, with all expense incurred being borne by Pledgor. To the extent permitted under applicable PRC laws, Pledgor shall unconditionally donate the aforementioned proceeds to Pledgee or any other person designated by Pledgee. 

  
 Strictly Confidential

  
 7 

 8.5 

Pledgee may exercise any remedy measure available simultaneously or in any order. Pledgee may exercise the right to being paid in priority
with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from auction or sale of the Equity Interest under this Agreement, without exercising any other remedy measure first. 

8.6 
 Pledgee is entitled to
designate an attorney or other representatives to exercise the Pledge on its behalf, and Pledgor or Party C shall not raise any objection to such exercise. 

8.7 
 When Pledgee disposes of the
Pledge in accordance with this Agreement, Pledgor and Party C shall provide necessary assistance to enable Pledgee to enforce the Pledge in accordance with this Agreement. 

9. 
 Breach of Agreement 

9.1 
 If Pledgor or Party C
conducts any material breach of any term of this Agreement, Pledgee shall have right to terminate this Agreement and/or require Pledgor or Party C to indemnify all damages; this Section 9 shall not prejudice any other rights of Pledgee herein; 

9.2 
 Pledgor or Party C shall not
have any right to terminate this Agreement in any event unless otherwise required by applicable laws. 
 10. 

Assignment 
 10.1 

Without Pledgee’s prior written consent, Pledgor and Party C shall not have the right to assign or delegate their rights and obligations
under this Agreement. 
 10.2 

This Agreement shall be binding on Pledgor and his/her successors and permitted assigns, and shall be valid with respect to Pledgee and each of
his/her successors and assigns. 
 10.3 

At any time, Pledgee may assign any and all of its rights and obligations under the Transaction Documents and this Agreement to its
designee(s), in which case the assigns shall have the rights and obligations of Pledgee under the Transaction Documents and this Agreement, as if it were the original party to the Transaction Documents and this Agreement. 

  
 Strictly Confidential

  
 8 

 10.4 

In the event of change of Pledgee due to assignment, Pledgor and/or Party C shall, at the request of Pledgee, execute a new pledge agreement
with the new pledgee on the same terms and conditions as this Agreement, and register the same with the relevant AIC. 
 10.5 

Pledgor and Party C shall strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by the Parties
hereto or any of them, including the Transaction Documents, perform the obligations hereunder and thereunder, and refrain from any action/omission that may affect the effectiveness and enforceability thereof. Any remaining rights of Pledgor
with respect to the Equity Interest pledged hereunder shall not be exercised by Pledgor except in accordance with the written instructions of Pledgee. 

11. 
 Termination 

11.1 
 Upon the fulfillment of all
Contract Obligations and the full payment of all Secured Indebtedness by Pledgor and Party C, Pledgee shall release the Pledge under this Agreement upon Pledgor’s request as soon as reasonably practicable and shall assist Pledgor to de-register
the Pledge from the shareholders’ register of Party C and with relevant PRC local administration for industry and commerce. 
 11.2 

The provisions under Sections 9, 13, 14 and 11.2 herein of this Agreement shall survive the expiration or termination of this Agreement. 

12. 
 Handling Fees and Other Expenses

 All fees and out of pocket expenses relating to this Agreement, including but not limited to legal costs, costs of production, stamp
tax and any other taxes and fees, shall be borne by Party C. 
 13. 

Confidentiality 
 The
Parties acknowledge that the existence and the terms of this Agreement and any oral or written information exchanged between the Parties in connection with the preparation and performance this Agreement are regarded as confidential information. Each
Party shall maintain confidentiality of all such confidential information, and without obtaining the written consent of the other Party, it shall not disclose any relevant confidential information to any third parties, except for the information
that: (a) is or will be in the public domain (other than through the receiving Party’s unauthorized disclosure); (b) is under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders
of the court or other government authorities; or (c) is required to be disclosed by any Party to its shareholders, directors, employees, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such
shareholders, directors, employees, legal counsels or financial advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential information by the shareholders, director,
employees of or agencies engaged by any Party shall be deemed disclosure of such confidential information by such Party and such Party shall be held liable for breach of this Agreement. 

  
 Strictly Confidential

  
 9 

 14. 

Governing Law and Resolution of Disputes 

14.1 
 The execution,
effectiveness, construction, performance, amendment and termination of this Agreement and the resolution of disputes hereunder shall be governed by the laws of China. 

14.2 
 In the event of any dispute
with respect to the construction and performance of this Agreement, the Parties shall first resolve the dispute through friendly negotiations. In the event the Parties fail to reach an agreement on the dispute within 30 days after either
Party’s request to the other Parties for resolution of the dispute through negotiations, either Party may submit the relevant dispute to the China International Economic and Trade Arbitration Commission for arbitration, in accordance with its
Arbitration Rules. The arbitration shall be conducted in Beijing. The arbitration award shall be final and binding on all Parties. 

14.3 
 Upon the occurrence of any
disputes arising from the construction and performance of this Agreement or during the pending arbitration of any dispute, except for the matters under dispute, the Parties to this Agreement shall continue to exercise their respective rights under
this Agreement and perform their respective obligations under this Agreement. 
 15. 

Notices 
 15.1 

All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered personally or sent by
registered mail, postage prepaid, by a commercial courier service or by facsimile transmission to the address of such party set forth below. A confirmation copy of each notice shall also be sent by E-mail. The dates on which notices shall
be deemed to have been effectively given shall be determined as follows: 

  
 Strictly Confidential

  
 10 

 15.2 

Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed effectively given on the date of
delivery or refusal at the address specified for notices. 
 15.3 

Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission (as evidenced by an
automatically generated confirmation of transmission). 
 15.4 

For the purpose of notices, the addresses of the Parties are as follows: 

 

			
	Party A:	  	Shanghai Techuang Advertising Co., Ltd.
	Address:	  	 Room 651, Floor 6, New Century Hotel Office, No.6, Capital

Gymnasium South Road, Haidian District, Beijing

	Attn:	  	Bin Li
	Phone:	  	+8610 6849 2345
		
	Party B:	  	Beijing Jiasheng Investment Management Co., Ltd.
	Address:	  	 10th Floor, Building A, North Star Century Center, 8 Beichen

West Street, Chaoyang District, Beijing

	Attn:	  	Legal Department
	Email:	  	
		
	Party C:	  	Beijing Yixin Information Technology Co., Ltd.
	Address:	  	 Room 651, Floor 6, New Century Hotel Office, No.6, Capital

Gymnasium South Road, Haidian District, Beijing

	Attn:	  	Bin Li
	Phone:	  	+8610 6849 2345

 15.5 

Any Party may at any time change its address for notices by a notice delivered to the other Parties in accordance with the terms hereof. 

16. 
 Severability 

In the event that one or several of the provisions of this Contract are found to be invalid, illegal or unenforceable in any aspect in
accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Contract shall not be affected or compromised in any respect. The Parties shall strive in good faith to replace such invalid,
illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties, and the economic effect of such effective provisions shall be as close as possible to the
economic effect of those invalid, illegal or unenforceable provisions. 

  
 Strictly Confidential

  
 11 

 17. 

Attachments 
 The
attachments set forth herein shall be an integral part of this Agreement. 
 18. 

Effectiveness 
 18.1 

This Agreement shall become effective upon execution by the Parties. 

18.2 
 Any amendments, changes and
supplements to this Agreement shall be in writing and shall become effective upon completion of the governmental filing procedures (if applicable) after the affixation of the signatures or seals of the Parties. 

19. 
 Language and Counterparts 

This Agreement is written in Chinese and English in four copies. Pledgor, Pledgee and Party C shall hold one copy respectively and the
other copy shall be used for registration. In case there is any conflict between the Chinese version and the English version, the Chinese version shall prevail. 

The Remainder of this page is intentionally left blank 

  
 Strictly Confidential

  
 12 

 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
  

			
	Party A:	 	Shanghai Techuang Advertising Co., Ltd. (seal)
		
	By:	 	 /s/ Bin Li

	Name:	 	Bin Li
	Title:	 	Legal Representative

  
 Strictly Confidential

  
 13 

 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
  

			
	 Party B: 
	 	Beijing Jiasheng Investment Management Co., Ltd. (seal)
		
	By:	 	 /s/ Qiangdong Liu

	Name:	 	Qiangdong LIU
	Title:	 	Legal Representative

  
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 14 

 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
  

			
	Party C:	 	Beijing Yixin Information Technology Co., Ltd. (Seal)
		
	By:	 	 /s/ Bin Li

	Name:	 	Bin LI
	Title:	 	Legal Representative

  
 Strictly Confidential

  
 15 

 Attachments: 
  

	1.	Form of Shareholders’ Register of Party C; 

 Shareholders’ Register of 

Beijing Yixin Information Technology Co., Ltd. 

Name of Shareholder: 
 ID Card
No.: 
 Address: 
 Capital
Contribution: 
 Percentage of Contribution: 

Capital Contribution Certificate No.: 

                     holds
    % of the equity interest in Beijing Yixin Information Technology Co., Ltd. and such     % equity interest has been pledged to Shanghai Techuang Advertising Co., Ltd. in full. 

 

			
	Beijing Yixin Information Technology Co., Ltd.
		
	By:	 	  

	Name:	 	Bin LI
	Title:	 	Legal Representative
	
	Date:             , 2015

  
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 16 

	2.	Form of Capital Contribution Certificate for Party C. 

 Capital Contribution Certificate 

for Beijing Yixin Information Technology Co., Ltd. 

(No:        ) 
 Company
Name: Beijing Yixin Information Technology Co., Ltd. 
 Date of Establishment: January 9, 2015 

Registered Capital: RMB 50,000,000 
 Name of the Shareholder: 

ID Card No.:
 Amount of the Capital Contributed by the
Shareholder:
 It is hereby certified that
                     has contributed Renminbi
                     to hold     % of the equity interest of Beijing Yixin Information Technology Co., Ltd. and such
    % equity interest has been pledged to Shanghai Techuang Advertising Co., Ltd. in full. 
  

			
	Beijing Yixin Information Technology Co., Ltd.
		
	By:	 	  

	Name:	 	Bin LI
	Title:	 	Legal Representative
	
	Date:             , 2015

  
 Strictly Confidential

  
 17 

 Equity Interest Pledge Agreement 

This Equity Interest Pledge Agreement (this “Agreement”) has been executed by and among the following parties on April 20,
2015 in Beijing, the People’s Republic of China (“China” or the “PRC”): 
  

			
	Party A:	  	Shanghai Techuang Advertising Co., Ltd. (hereinafter “Pledgee”), a wholly foreign owned enterprise, organized and existing under the laws of the PRC, with its address at Room C2-215, Building 4, No. 218, Yesheng
Road, China (Shanghai) Pilot Free Trade Zone;
		
	Party B:	  	Shenzhen Tencent Industry Investment Fund Co., Ltd. (hereinafter “Pledgor”), a limited liability company organized and existing under the laws of the PRC, with its address at B815, Wuhan University Shenzhen
Chanxueyan Building, No.6 Yuexing Second Road, Nanshan District, Shenzhen; and
		
	Party C:	  	Beijing Yixin Information Technology Co., Ltd., a limited liability company organized and existing under the laws of the PRC, with its address at Room 754 and 755, Floor 7, Building 3, No.6, Capital Gymnasium South Road,
Haidian District, Beijing.

 In this Agreement, each of Pledgee, Pledgor and Party C shall be referred to as a “Party”
respectively, and they shall be collectively referred to as the “Parties”. 
 Whereas: 

1. 
 Pledgor is a limited liability company
registered in Shenzhen, China who as of the date hereof holds 26.6% of equity interests of Party C, representing RMB 13,300,000 in the registered capital of Party C. Party C is a limited liability company registered in Beijing, China, engaging in
automobile related financial services. Party C acknowledges the respective rights and obligations of Pledgor and Pledgee under this Agreement, and intends to provide any necessary assistance in registering the Pledge; 

2. 
 Pledgee is a wholly foreign-owned enterprise
registered in China. Pledgee and Party C which is owned by Pledgor have executed an Exclusive Business Cooperation Agreement (as defined below) in Beijing; Party C, Pledgee and Pledgor have executed an Exclusive Option Agreement (as defined
below); and Pledgor has executed a Power of Attorney (as defined below) in favor of Pledgee; 
 3. 

To ensure that Party C and Pledgor fully perform their obligations under the Exclusive Business Cooperation Agreement, the Exclusive Option
Agreement and the Power of Attorney, Pledgor hereby pledges to the Pledgee all of the equity interest that Pledgor holds in Party C as security for Party C’s and Pledgor’s obligations under the Exclusive Business Cooperation Agreement, the
Exclusive Option Agreement and the Power of Attorney. 

  
 Strictly Confidential

  
 1 

 To perform the provisions of the Transaction Documents (as defined below), the Parties have
mutually agreed to execute this Agreement upon the following terms. 
 1. 

Definitions 
 Unless
otherwise provided herein, the terms below shall have the following meanings: 
 1.1 

Pledge: shall refer to the security interest granted by Pledgor to Pledgee pursuant to Section 2 of this Agreement, i.e., the right of Pledgee
to be paid in priority with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from auction or sale of the Equity Interest. 

1.2 
 Equity Interest: shall refer
to all of the equity interest lawfully now held and hereafter acquired by Pledgor in Party C. 
 1.3 

Term of Pledge: shall refer to the term set forth in Section 3 of this Agreement. 

1.4 
 Transaction Documents: shall
refer to the Exclusive Business Cooperation Agreement executed by and between Party C and Pledgee on February 15, 2015 (the “Exclusive Business Cooperation Agreement”), the Exclusive Option Agreement executed by and among Party C,
Pledgee and Pledgor on April 20, 2015 (the “Exclusive Option Agreement”), Power of Attorney executed on April 20, 2015 by Pledgor (the “Power of Attorney”) and any modification, amendment and restatement to the
aforementioned documents. 
 1.5 

Contract Obligations: shall refer to all the obligations of Pledgor under the Exclusive Option Agreement, the Power of Attorney and this
Agreement; all the obligations of Party C under the Exclusive Business Cooperation Agreement, the Exclusive Option Agreement and this Agreement. 

1.6 
 Secured Indebtedness: shall
refer to all the direct, indirect and derivative losses and losses of anticipated profits, suffered by Pledgee, incurred as a result of any Event of Default under the Transaction Documents. The amount of such loss shall be calculated in
accordance with the reasonable business plan and profit forecast of Pledgee, the consulting and service fees payable to Pledgee under the Exclusive Business Cooperation Agreement, damages and relevant fees, all expenses occurred in connection with
enforcement by Pledgee of Pledgor’s and/or Party C’s Contract Obligations and etc. 

  
 Strictly Confidential

  
 2 

 1.7 

Event of Default: shall refer to any of the circumstances set forth in Section 7 of this Agreement. 

1.8 
 Notice of Default: shall
refer to the notice issued by Pledgee in accordance with this Agreement declaring an Event of Default. 
 2. 

Pledge 
 2.1 

Pledgor agrees to pledge all the Equity Interest as security for performance of the Contract Obligations and payment of the Secured
Indebtedness under this Agreement. Party C hereby assents that Pledgor pledges the Equity Interest to the Pledgee pursuant to this Agreement.

2.2 
 During the term of the
Pledge, Pledgee is entitled to receive dividends distributed on the Equity Interest. Pledgor may receive dividends distributed on the Equity Interest only with prior written consent of Pledgee. Dividends received by Pledgor on Equity
Interest after deduction of individual income tax paid by Pledgor shall be, as required by Pledgee, (1) deposited into an account designated and supervised by Pledgee and used to secure the Contract Obligations and pay the Secured Indebtedness prior
and in preference to make any other payment; or (2) unconditionally donated to Pledgee or any other person designated by Pledgee to the extent permitted under applicable PRC laws. 

2.3 
 Pledgor may subscribe for
capital increase in Party C only with prior written consent of Pledgee. Any equity interest obtained by Pledgor as a result of Pledgor’s subscription of the increased registered capital of the Company shall also be deemed as Equity
Interest. 
 2.4 
 In the event
that Party C is required by PRC law to be liquidated or dissolved, any interest distributed to Pledgor upon Party C’s dissolution or liquidation shall, upon the request of the Pledgee, be (1) deposited into an account designate and supervised
by Pledgee and used to secure the Contract Obligations and pay the Secured Indebtedness prior and in preference to make any other payment; or (2) unconditionally donated to Pledgee or any other person designated by Pledgee to the extent permitted
under applicable PRC laws. 

  
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 3 

 3. 

Term of Pledge 
 3.1 

The Pledge shall become effective on such date when the pledge of the Equity Interest contemplated herein is registered with relevant
administration for industry and commerce (the “AIC”). The Pledge shall remain effective until all Contract Obligations have been fully performed and all Secured Indebtedness have been fully paid. Pledgor and Party C shall (1) register the
Pledge in the shareholders’ register of Party C within 3 business days following the execution of this Agreement, and (2) submit an application to the AIC for the registration of the Pledge of the Equity Interest contemplated herein within 10
business days following the execution of this Agreement. The parties covenant that for the purpose of registration of the Pledge, the parties hereto and all other shareholders of Party C shall submit to the AIC this Agreement or an equity interest
pledge contract in the form required by the AIC at the location of Party C which shall truly reflect the information of the Pledge hereunder (the “AIC Pledge Contract”). For matters not specified in the AIC Pledge Contract, the parties
shall be bound by the provisions of this Agreement. Pledgor and Party C shall submit all necessary documents and complete all necessary procedures, as required by the PRC laws and regulations and the relevant AIC, to ensure that the Pledge of the
Equity Interest shall be registered with the AIC as soon as possible after submission for filing. 
 3.2 

During the Term of Pledge, in the event Pledgor and/or Party C fails to perform the Contract Obligations or pay Secured Indebtedness, Pledgee
shall have the right, but not the obligation, to exercise the Pledge in accordance with the provisions of this Agreement. 
 4. 

Custody of Records for Equity Interest subject to Pledge 

4.1 
 During the Term of Pledge
set forth in this Agreement, Pledgor shall deliver to Pledgee’s custody the capital contribution certificate for the Equity Interest and the shareholders’ register containing the Pledge within one week from the execution of this Agreement.
Pledgee shall have custody of such documents during the entire Term of Pledge set forth in this Agreement. 
 5. 

Representations and Warranties of Pledgor and Party C 

As of the execution date of this Agreement, Pledgor and Party C hereby jointly and severally represent and warrant to Pledgee that: 

5.1 
 Pledgor is the sole legal
and beneficial owner of the Equity Interest.

  
 Strictly Confidential

  
 4 

 5.2 

Pledgee shall have the right to dispose of and transfer the Equity Interest in accordance with the provisions set forth in this Agreement. 

5.3 
 Except for the Pledge,
Pledgor has not placed any security interest or other encumbrance on the Equity Interest. 
 5.4 

Pledgor and Party C have obtained any and all approvals and consents from applicable government authorities and third parties (if required) for
execution, delivery and performance of this Agreement. 
 5.5 

The execution, delivery and performance of this Agreement will not: (i) violate any relevant PRC laws; (ii) conflict with Party C’s
articles of association or other constitutional documents; (iii) result in any breach of or constitute any default under any contract or instrument to which it is a party or by which it is otherwise bound; (iv) result in any violation of any
condition for the grant and/or maintenance of any permit or approval granted to any Party; or (v) cause any permit or approval granted to any Party to be suspended, cancelled or attached with additional conditions. 

6. 
 Covenants of Pledgor and Party C

 6.1 
 During the term of
this Agreement, Pledgor and Party C hereby jointly and severally covenant to the Pledgee: 
 6.1.1 

Pledgor shall not transfer the Equity Interest, place or permit the existence of any security interest or other encumbrance on the Equity
Interest or any portion thereof, without the prior written consent of Pledgee, except for the performance of the Transaction Documents; 

6.1.2 
 Pledgor and Party C shall
comply with the provisions of all laws and regulations applicable to the pledge of rights, and within five (5) days of receipt of any notice, order or recommendation issued or prepared by relevant competent authorities regarding the Pledge, shall
present the aforementioned notice, order or recommendation to Pledgee, and shall comply with the aforementioned notice, order or recommendation or submit objections and representations with respect to the aforementioned matters upon Pledgee’s
reasonable request or upon consent of Pledgee; 
 6.1.3 

Pledgor and Party C shall promptly notify Pledgee of any event or notice received by Pledgor that may have an impact on the Equity Interest or
any portion thereof, as well as any event or notice received by Pledgor that may have an impact on any guarantees and other obligations of Pledgor arising out of this Agreement. 

6.1.4 
 Party C shall complete
the registration procedures for extension of the term of operation within three (3) months prior to the expiration of such term to maintain the validity of this Agreement. 

  
 Strictly Confidential

  
 5 

 6.2 

Pledgor agrees that the rights acquired by Pledgee in accordance with this Agreement with respect to the Pledge shall not be interrupted or
harmed by Pledgor or any heirs or representatives of Pledgor or any other persons through any legal proceedings. 
 6.3 

To protect or perfect the security interest granted by this Agreement for the Contract Obligations and Secured Indebtedness, Pledgor hereby
undertakes to execute in good faith and to cause other parties who have an interest in the Pledge to execute all certificates, agreements, deeds and/or covenants required by Pledgee. Pledgor also undertakes to perform and to cause other parties
who have an interest in the Pledge to perform actions required by Pledgee, to facilitate the exercise by Pledgee of its rights and authority granted thereto by this Agreement, and to enter into all relevant documents regarding ownership of Equity
Interest with Pledgee or designee(s) of Pledgee (natural persons/legal persons). Pledgor undertakes to provide Pledgee within a reasonable time with all notices, orders and decisions regarding the Pledge that are required by Pledgee. 

6.4 
 Pledgor hereby undertakes to
comply with and perform all guarantees, promises, agreements, representations and conditions under this Agreement.
 7. 

Event of Breach 
 7.1 

The following circumstances shall be deemed Event of Default: 

7.1.1 
 Pledgor’s any breach
to any obligations under the Transaction Documents and/or this Agreement. 
 7.1.2 

Party C’s any breach to any obligations under the Transaction Documents and/or this Agreement. 

7.2 
 Upon notice or discovery of
the occurrence of any circumstances or event that may lead to the aforementioned circumstances described in Section 7.1, Pledgor and Party C shall immediately notify Pledgee in writing accordingly. 

  
 Strictly Confidential

  
 6 

 7.3 

Unless an Event of Default set forth in this Section 7.1 has been successfully resolved to Pledgee’s satisfaction within twenty (20) days
after the Pledgee and /or Party C delivers a notice to the Pledgor requesting ratification of such Event of Default, Pledgee may issue a Notice of Default to Pledgor in writing at any time thereafter, demanding the Pledgor to immediately exercise
the Pledge in accordance with the provisions of Section 8 of this Agreement. 
 8. 

Exercise of Pledge 
 8.1

 Pledgee shall issue a written Notice of Default to Pledgor when it exercises the Pledge. 

8.2 
 Subject to the provisions of
Section 7.3, Pledgee may exercise the right to enforce the Pledge at any time after the issuance of the Notice of Default in accordance with Section 8.1. Once Pledgee elects to enforce the Pledge, Pledgor shall cease to be entitled to any
rights or interests associated with the Equity Interest. 
 8.3 

After Pledgee issues a Notice of Default to Pledgor in accordance with Section 8.1, Pledgee may exercise any remedy measure under applicable
PRC laws, the Transaction Documents and this Agreement, including but not limited to being paid in priority with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from auction or
sale of the Equity Interest. The Pledgee shall not be liable for any loss incurred by its duly exercise of such rights and powers. 

8.4 
 The proceeds from exercise
of the Pledge by Pledgee shall be used to pay for tax and expenses incurred as result of disposing the Equity Interest and to perform Contract Obligations and pay the Secured Indebtedness to the Pledgee prior and in preference to any other
payment. After the payment of the aforementioned amounts, the remaining balance shall be returned to Pledgor or any other person who have rights to such balance under applicable laws or be deposited to the local notary public office where
Pledgor resides, with all expense incurred being borne by Pledgor. To the extent permitted under applicable PRC laws, Pledgor shall unconditionally donate the aforementioned proceeds to Pledgee or any other person designated by Pledgee. 

  
 Strictly Confidential

  
 7 

 8.5 

Pledgee may exercise any remedy measure available simultaneously or in any order. Pledgee may exercise the right to being paid in priority
with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from auction or sale of the Equity Interest under this Agreement, without exercising any other remedy measure first. 

8.6 
 Pledgee is entitled to
designate an attorney or other representatives to exercise the Pledge on its behalf, and Pledgor or Party C shall not raise any objection to such exercise. 

8.7 
 When Pledgee disposes of the
Pledge in accordance with this Agreement, Pledgor and Party C shall provide necessary assistance to enable Pledgee to enforce the Pledge in accordance with this Agreement. 

9. 
 Breach of Agreement 

9.1 
 If Pledgor or Party C
conducts any material breach of any term of this Agreement, Pledgee shall have right to terminate this Agreement and/or require Pledgor or Party C to indemnify all damages; this Section 9 shall not prejudice any other rights of Pledgee herein; 

9.2 
 Pledgor or Party C shall not
have any right to terminate this Agreement in any event unless otherwise required by applicable laws. 
 10. 

Assignment 
 10.1 

Without Pledgee’s prior written consent, Pledgor and Party C shall not have the right to assign or delegate their rights and obligations
under this Agreement. 
 10.2 

This Agreement shall be binding on Pledgor and his/her successors and permitted assigns, and shall be valid with respect to Pledgee and each of
his/her successors and assigns. 
 10.3 

At any time, Pledgee may assign any and all of its rights and obligations under the Transaction Documents and this Agreement to its
designee(s), in which case the assigns shall have the rights and obligations of Pledgee under the Transaction Documents and this Agreement, as if it were the original party to the Transaction Documents and this Agreement. 

  
 Strictly Confidential

  
 8 

 10.4 

In the event of change of Pledgee due to assignment, Pledgor and/or Party C shall, at the request of Pledgee, execute a new pledge agreement
with the new pledgee on the same terms and conditions as this Agreement, and register the same with the relevant AIC. 
 10.5 

Pledgor and Party C shall strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by the Parties
hereto or any of them, including the Transaction Documents, perform the obligations hereunder and thereunder, and refrain from any action/omission that may affect the effectiveness and enforceability thereof. Any remaining rights of Pledgor
with respect to the Equity Interest pledged hereunder shall not be exercised by Pledgor except in accordance with the written instructions of Pledgee. 

11. 
 Termination 

11.1 
 Upon the fulfillment of all
Contract Obligations and the full payment of all Secured Indebtedness by Pledgor and Party C, Pledgee shall release the Pledge under this Agreement upon Pledgor’s request as soon as reasonably practicable and shall assist Pledgor to de-register
the Pledge from the shareholders’ register of Party C and with relevant PRC local administration for industry and commerce. 
 11.2 

The provisions under Sections 9, 13, 14 and 11.2 herein of this Agreement shall survive the expiration or termination of this Agreement. 

12. 
 Handling Fees and Other Expenses

 All fees and out of pocket expenses relating to this Agreement, including but not limited to legal costs, costs of production, stamp
tax and any other taxes and fees, shall be borne by Party C. 
 13. 

Confidentiality 
 The
Parties acknowledge that the existence and the terms of this Agreement and any oral or written information exchanged between the Parties in connection with the preparation and performance this Agreement are regarded as confidential information. Each
Party shall maintain confidentiality of all such confidential information, and without obtaining the written consent of the other Party, it shall not disclose any relevant confidential information to any third parties, except for the information
that: (a) is or will be in the public domain (other than through the receiving Party’s unauthorized disclosure); (b) is under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders
of the court or other government authorities; or (c) is required to be disclosed by any Party to its shareholders, directors, employees, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such
shareholders, directors, employees, legal counsels or financial advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential information by the shareholders, director,
employees of or agencies engaged by any Party shall be deemed disclosure of such confidential information by such Party and such Party shall be held liable for breach of this Agreement. 

  
 Strictly Confidential

  
 9 

 14. 

Governing Law and Resolution of Disputes 

14.1 
 The execution,
effectiveness, construction, performance, amendment and termination of this Agreement and the resolution of disputes hereunder shall be governed by the laws of China. 

14.2 
 In the event of any dispute
with respect to the construction and performance of this Agreement, the Parties shall first resolve the dispute through friendly negotiations. In the event the Parties fail to reach an agreement on the dispute within 30 days after either
Party’s request to the other Parties for resolution of the dispute through negotiations, either Party may submit the relevant dispute to the China International Economic and Trade Arbitration Commission for arbitration, in accordance with its
Arbitration Rules. The arbitration shall be conducted in Beijing. The arbitration award shall be final and binding on all Parties. 

14.3 
 Upon the occurrence of any
disputes arising from the construction and performance of this Agreement or during the pending arbitration of any dispute, except for the matters under dispute, the Parties to this Agreement shall continue to exercise their respective rights under
this Agreement and perform their respective obligations under this Agreement. 
 15. 

Notices 
 15.1 

All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered personally or sent by
registered mail, postage prepaid, by a commercial courier service or by facsimile transmission to the address of such party set forth below. A confirmation copy of each notice shall also be sent by E-mail. The dates on which notices shall
be deemed to have been effectively given shall be determined as follows: 

  
 Strictly Confidential

  
 10 

 15.2 

Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed effectively given on the date of
delivery or refusal at the address specified for notices. 
 15.3 

Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission (as evidenced by an
automatically generated confirmation of transmission). 
 15.4 

For the purpose of notices, the addresses of the Parties are as follows: 

 

			
	Party A:	  	Shanghai Techuang Advertising Co., Ltd.
	Address:	  	Room 651, Floor 6, New Century Hotel Office, No.6 , Capital Gymnasium South Road, Haidian District, Beijing
	Attn:	  	Bin Li
	Phone:	  	+8610 6849 2345
		
	Party B:	  	Shenzhen Tencent Industry Investment Fund Co., Ltd.
	Address:	  	Tencent Building, Kejizhongyi Avenue, Hi-tech Park, Nanshan District, Shenzhen
	Attn:	  	Compliance and Transations Department
		
	Address:	  	Tencent Building, Kejizhongyi Avenue, Hi-tech Park, Nanshan District, Shenzhen
	Attn:	  	Mergers and Acquisitions Depatment
		
	Party C:	  	Beijing Yixin Information Technology Co., Ltd.
	Address:	  	Room 651, Floor 6, New Century Hotel Office, No.6, Capital Gymnasium South Road, Haidian District, Beijing
	Attn:	  	Bin Li
	Phone:	  	+8610 6849 2345

 15.5 

Any Party may at any time change its address for notices by a notice delivered to the other Parties in accordance with the terms hereof. 

16. 
 Severability 

In the event that one or several of the provisions of this Contract are found to be invalid, illegal or unenforceable in any aspect in
accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Contract shall not be affected or compromised in any respect. The Parties shall strive in good faith to replace such invalid,
illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties, and the economic effect of such effective provisions shall be as close as possible to the
economic effect of those invalid, illegal or unenforceable provisions. 

  
 Strictly Confidential

  
 11 

 17. 

Attachments 
 The
attachments set forth herein shall be an integral part of this Agreement. 
 18. 

Effectiveness 
 18.1 

This Agreement shall become effective upon execution by the Parties. 

18.2 
 Any amendments, changes and
supplements to this Agreement shall be in writing and shall become effective upon completion of the governmental filing procedures (if applicable) after the affixation of the signatures or seals of the Parties. 

19. 
 Language and Counterparts 

This Agreement is written in Chinese and English in four copies. Pledgor, Pledgee and Party C shall hold one copy respectively and the
other copy shall be used for registration. In case there is any conflict between the Chinese version and the English version, the Chinese version shall prevail. 

The Remainder of this page is intentionally left blank 

  
 Strictly Confidential

  
 12 

 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
  

			
	 Party A: 
	 	Shanghai Techuang Advertising Co., Ltd. (seal)
		
	By:	 	 /s/ Bin Li

	Name:	 	Bin Li
	Title:	 	Legal Representative

  
 Strictly Confidential

  
 13 

 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
  

			
	 Party B: 
	 	Shenzhen Tencent Industry Investment Fund Co., Ltd. (seal)
		
	By:	 	 /s/ Yuxin Ren

	Name:	 	Yuxin REN
	Title:	 	Legal Representative

  
 Strictly Confidential

  
 14 

 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
  

			
	Party C:	 	Beijing Yixin Information Technology Co., Ltd. (Seal)
		
	By:	 	 /s/ Bin Li

	Name:	 	Bin LI
	Title:	 	Legal Representative

  
 Strictly Confidential

  
 15 

 Attachments: 
  

	1.	Form of Shareholders’ Register of Party C; 

 Shareholders’ Register of 

Beijing Yixin Information Technology Co., Ltd. 

Name of Shareholder: 
 ID Card
No.: 
 Address: 
 Capital
Contribution: 
 Percentage of Contribution: 

Capital Contribution Certificate No.: 

                 holds     % of the equity
interest in Beijing Yixin Information Technology Co., Ltd. and such     % equity interest has been pledged to Shanghai Techuang Advertising Co., Ltd. in full. 

 

			
	Beijing Yixin Information Technology Co., Ltd.
		
	By: 	 	  

	Name:	 	Bin LI
	Title:	 	Legal Representative
	
	Date:             , 2015

  
 Strictly Confidential

  
 16 

	2.	Form of Capital Contribution Certificate for Party C. 

 Capital Contribution Certificate 

for Beijing Yixin Information Technology Co., Ltd. 

(No:        ) 
 Company
Name: Beijing Yixin Information Technology Co., Ltd. 
 Date of Establishment: January 9, 2015 

Registered Capital: RMB 50,000,000 
 Name of the
Shareholder:                 
 ID Card No.:

Amount of the Capital Contributed by the Shareholder:
 It is
hereby certified that                     has contributed Renminbi
                    to hold     % of the equity interest of Beijing Yixin Information Technology Co., Ltd. and such
    % equity interest has been pledged to Shanghai Techuang Advertising Co., Ltd. in full. 
  

			
	Beijing Yixin Information Technology Co., Ltd.
		
	By:	 	  

	Name:	 	Bin LI
	Title:	 	Legal Representative
	
	Date:             , 2015

  
 Strictly Confidential

  
 17EX-4.23

 Exhibit 4.23 

Power of Attorney 
 I, Bin
LI, a Chinese citizen with Chinese Identification Card No.:                 , and a holder of 55.7% of the entire registered capital in Beijing Yixin Information
Technology Co., Ltd. (“Beijing Yixin”) as of the date when the Power of Attorney is executed, hereby irrevocably authorize Shanghai Techuang Advertising Co., Ltd. (“WFOE”) to exercise the following rights relating to all equity
interests held by me now and in the future in Beijing Yixin (“My Shareholding”) during the term of this Power of Attorney: 
 WFOE
(or any person designated by WFOE) is hereby authorized to act on behalf of myself as my exclusive agent and attorney with respect to all matters concerning My Shareholding, including without limitation to: 1) attending shareholders’ meetings
of Beijing Yixin; 2) exercising all the shareholder’s rights and shareholder’s voting rights I am entitled to under the laws of China and Beijing Yixin of Association, including but not limited to the sale or transfer or pledge or
disposition of My Shareholding in part or in whole; and 3) designate and appoint on behalf of myself the legal representative, the directors, supervisors, the chief executive officer and other senior management members of Beijing Yixin. Without
written consent by WFOE, I have no right to increase, decrease, transfer, pledge, or by any other manner to dispose or change My Shareholding. 

Without limiting the generality of the powers granted hereunder, WFOE shall have the power and authority to, on behalf of myself, execute all
the documents I shall sign as stipulated in the Exclusive Option Agreement entered into by and among me, WFOE and Beijing Yixin on April 20, 2015 and the Equity Pledge Agreement entered into by and among me, WFOE and Beijing Yixin on April
20, 2015 (including any modification, amendment and restatement thereto, collectively the “Transaction Documents”), and perform the terms of the Transaction Documents. 

All the actions associated with My Shareholding conducted by WFOE (or the person designated by WFOE) shall be deemed as my own actions, and
all the documents related to My Shareholding executed by WFOE shall be deemed to be executed by me. I hereby acknowledge and ratify those actions and/or documents by WFOE. 

WFOE is entitled to re-authorize or assign its rights related to the aforesaid matters to any other person or entity at its own discretion and
without giving prior notice to me or obtaining my consent. If required by PRC laws, WFOE shall designate a PRC citizen to exercise the aforementioned rights. If required by PRC laws or WFOE, I shall grant to the person designated by the WFOE an
authorization in form and content same as this Power of Attorney. Once the WFOE withdraw its authorization to any person designated by it to exercise the aforementioned rights, I will immediately withdraw the authorization herein after receiving
WFOE’s written notice; except for the above, I shall not withdraw any authorization granted to WFOE or any person designated by WFOE. 

  
 Strictly Confidential

  
 1 

 During the period that I am a shareholder of Beijing Yixin (whether My Shareholding changed or
not), this Power of Attorney shall be irrevocable and continuously effective and valid from the date of execution of this Power of Attorney. 

During the term of this Power of Attorney, I hereby waive all the rights associated with My Shareholding, which have been authorized to WFOE
through this Power of Attorney, and shall not exercise such rights by myself. 
 This Power of Attorney is written in Chinese and English.
In case there is any conflict between the Chinese version and the English version, the Chinese version shall prevail. 
  

					
		 	Bin LI
			
		 	By:	 	/s/ Bin Li
	
	Date: April 20, 2015

  
 Strictly Confidential

  
 2 

 Accepted by 
  

			
	Shanghai Techuang Advertising Co., Ltd. (seal)
		
	By:	 	 /s/ Bin Li

	Name:	 	Bin Li
	Title:	 	Legal Representative

 Acknowledged by: 
  

			
	Beijing Yixin Information Technology Co., Ltd. (seal)
		
	By:	 	 /s/ Bin Li

	Name:	 	Bin LI
	Title:	 	Legal Representative

  
 Strictly Confidential

  
 3 

 Power of Attorney 

Beijing Jiasheng Investment Management Co., Ltd. (the “Company”), a limited liability company organized and existing under the laws
of the PRC, with its address at Floor 20, Block A, Building 1, No.19 Ronghua Mid Road, Economic Technological Development Area, Beijing, and a holder of 17.7% of the entire registered capital in Beijing Yixin Information Technology Co., Ltd.
(“Beijing Yixin”) as of the date when the Power of Attorney is executed, hereby irrevocably authorizes Shanghai Techuang Advertising Co., Ltd. (“WFOE”) to exercise the following rights relating to all equity interests held by the
Company now and in the future in Beijing Yixin (the “Company’s Shareholding”) during the term of this Power of Attorney: 

WFOE (or any person designated by WFOE) is hereby authorized to act on behalf of the Company as exclusive agent and attorney with respect to
all matters concerning Company’s Shareholding, including without limitation to: 1) attending shareholders’ meetings of Beijing Yixin; 2) exercising all the shareholder’s rights and shareholder’s voting rights the Company is
entitled to under the laws of China and Beijing Yixin of Association, including but not limited to the sale or transfer or pledge or disposition of Company’s Shareholding in part or in whole; and 3) designate and appoint on behalf of the
Company the legal representative, the directors, supervisors, the chief executive officer and other senior management members of Beijing Yixin. Without written consent by WFOE, the Company have no right to increase, decrease, transfer, pledge, or by
any other manner to dispose or change Company’s Shareholding. 
 Without limiting the generality of the powers granted hereunder, WFOE
shall have the power and authority to, on behalf of the Company, execute all the documents the Company shall sign as stipulated in the Exclusive Option Agreement entered into by and among me, WFOE and Beijing Yixin on April 20, 2015 and the
Equity Pledge Agreement entered into by and among the Company, WFOE and Beijing Yixin on April 20, 2015 (including any modification, amendment and restatement thereto, collectively the “Transaction Documents”), and perform the terms
of the Transaction Documents. 
 All the actions associated with Company’s Shareholding conducted by WFOE (or the person designated by
WFOE) shall be deemed as the Company’s actions, and all the documents related to Company’s Shareholding executed by WFOE shall be deemed to be executed by the Company. The Company hereby acknowledges and ratifies those actions and/or
documents by WFOE. 
 WFOE is entitled to re-authorize or assign its rights related to the aforesaid matters to any other person or entity
at its own discretion and without giving prior notice to the Company or obtaining the Company’s consent. If required by PRC laws, WFOE shall designate a PRC citizen to exercise the aforementioned rights. If required by PRC laws or WFOE, the
Company shall grant to the person designated by the WFOE an authorization in form and content same as this Power of Attorney. Once the WFOE withdraw its authorization to any person designated by it to exercise the aforementioned rights, the Company
will immediately withdraw the authorization herein after receiving WFOE’s written notice; except for the above, the Company shall not withdraw any authorization granted to WFOE or any person designated by WFOE. 

  
 Strictly Confidential

  
 1 

 During the period that the Company is a shareholder of Beijing Yixin (whether Company’s
Shareholding changed or not), this Power of Attorney shall be irrevocable and continuously effective and valid from the date of execution of this Power of Attorney. 

During the term of this Power of Attorney, the Company hereby waives all the rights associated with Company’s Shareholding, which have
been authorized to WFOE through this Power of Attorney, and shall not exercise such rights by the Company. 
 This Power of Attorney is
written in Chinese and English. In case there is any conflict between the Chinese version and the English version, the Chinese version shall prevail. 
  

			
	Beijing Jiasheng Investment Management Co., Ltd. (seal)
		
	By:	 	 /s/ Qiangdong Liu

	Name:	 	Qiangdong LIU
	Title:	 	Legal Representative
		
	Date:	 	April 20, 2015

  
 Strictly Confidential

  
 2 

 Accepted by 
  

			
	Shanghai Techuang Advertising Co., Ltd. (seal)
		
	By:	 	 /s/ Bin Li

	Name:	 	Bin Li
	Title:	 	Legal Representative

 Acknowledged by: 
  

			
	Beijing Yixin Information Technology Co., Ltd. (seal)
		
	By:	 	 /s/ Bin Li

	Name:	 	Bin LI
	Title:	 	Legal Representative

  
 Strictly Confidential

  
 3 

 Power of Attorney 

Shenzhen Tencent Industry Investment Fund Co., Ltd. (the “Company”), a limited liability company organized and existing under the
laws of the PRC, with its address at B815, Wuhan University Shenzhen Chanxueyan Building, No.6 Yuexing Second Road, Nanshan District, Shenzhen, and a holder of 26.6% of the entire registered capital in Beijing Yixin Information Technology Co., Ltd.
(“Beijing Yixin”) as of the date when the Power of Attorney is executed, hereby irrevocably authorizes Shanghai Techuang Advertising Co., Ltd. (“WFOE”) to exercise the following rights relating to all equity interests held by the
Company now and in the future in Beijing Yixin (the “Company’s Shareholding”) during the term of this Power of Attorney: 

WFOE (or any person designated by WFOE) is hereby authorized to act on behalf of the Company as exclusive agent and attorney with respect to
all matters concerning Company’s Shareholding, including without limitation to: 1) attending shareholders’ meetings of Beijing Yixin; 2) exercising all the shareholder’s rights and shareholder’s voting rights the Company is
entitled to under the laws of China and Beijing Yixin of Association, including but not limited to the sale or transfer or pledge or disposition of Company’s Shareholding in part or in whole; and 3) designate and appoint on behalf of the
Company the legal representative, the directors, supervisors, the chief executive officer and other senior management members of Beijing Yixin. Without written consent by WFOE, the Company have no right to increase, decrease, transfer, pledge, or by
any other manner to dispose or change Company’s Shareholding. 
 Without limiting the generality of the powers granted hereunder, WFOE
shall have the power and authority to, on behalf of the Company, execute all the documents the Company shall sign as stipulated in the Exclusive Option Agreement entered into by and among me, WFOE and Beijing Yixin on April 20, 2015 and the
Equity Pledge Agreement entered into by and among the Company, WFOE and Beijing Yixin on April 20, 2015 (including any modification, amendment and restatement thereto, collectively the “Transaction Documents”), and perform the terms
of the Transaction Documents. 
 All the actions associated with Company’s Shareholding conducted by WFOE (or the person designated by
WFOE) shall be deemed as the Company’s actions, and all the documents related to Company’s Shareholding executed by WFOE shall be deemed to be executed by the Company. The Company hereby acknowledges and ratifies those actions and/or
documents by WFOE. 
 WFOE is entitled to re-authorize or assign its rights related to the aforesaid matters to any other person or entity
at its own discretion and without giving prior notice to the Company or obtaining the Company’s consent. If required by PRC laws, WFOE shall designate a PRC citizen to exercise the aforementioned rights. If required by PRC laws or WFOE, the
Company shall grant to the person designated by the WFOE an authorization in form and content same as this Power of Attorney. Once the WFOE withdraw its authorization to any person designated by it to exercise the aforementioned rights, the Company
will immediately withdraw the authorization herein after receiving WFOE’s written notice; except for the above, the Company shall not withdraw any authorization granted to WFOE or any person designated by WFOE. 

  
 Strictly Confidential

  
 1 

 During the period that the Company is a shareholder of Beijing Yixin (whether Company’s
Shareholding changed or not), this Power of Attorney shall be irrevocable and continuously effective and valid from the date of execution of this Power of Attorney. 

During the term of this Power of Attorney, the Company hereby waives all the rights associated with Company’s Shareholding, which have
been authorized to WFOE through this Power of Attorney, and shall not exercise such rights by the Company. 
 This Power of Attorney is
written in Chinese and English. In case there is any conflict between the Chinese version and the English version, the Chinese version shall prevail. 
  

			
	Shenzhen Tencent Industry Investment Fund Co., Ltd. (seal)
		
	By:	 	 /s/ Yuxin Ren

	Name:	 	Yuxin REN
	Title:	 	Legal Representative
		
	Date:	 	April 20, 2015

  
 Strictly Confidential

  
 2 

 Accepted by 
  

			
	Shanghai Techuang Advertising Co., Ltd. (seal)
		
	By:	 	 /s/ Bin Li

	Name:	 	Bin Li
	Title:	 	Legal Representative

 Acknowledged by: 
  

			
	Beijing Yixin Information Technology Co., Ltd. (seal)
		
	By:	 	 /s/ Bin Li

	Name:	 	Bin LI
	Title:	 	Legal Representative

  
 Strictly Confidential

  
 3

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