Document:

<PAGE>

                                                                    EXHIBIT 10.1

Optionee:
Grant Date:
Number of Shares:
Price per Share:

                    STOCK OPTION AGREEMENT ENTERED INTO UNDER

                     BRIGHT HORIZONS FAMILY SOLUTIONS, INC.

                 AMENDED AND RESTATED 1998 STOCK INCENTIVE PLAN

      THIS STOCK OPTION AGREEMENT is made and entered into this ___ OF ____,
20__, by and between Bright Horizons Family Solutions, Inc. ("BFAM"), a Delaware
corporation (the "Company"), and _______________ ("Optionee"). Capitalized terms
not otherwise defined herein shall have the meaning ascribed to such terms in
the Bright Horizons Family Solutions, Inc. Amended and Restated 1998 Stock
Incentive Plan (the "Plan").

1.    GRANT OF INCENTIVE STOCK OPTION. Company hereby grants to Optionee the
      option (the "Option") to purchase ____ shares (the "Optioned Shares") of
      the Company's common stock, $0.01 par value per share (the "Common
      Stock"), for a price of $___ per share. It is intended that the option
      evidenced by this agreement shall be an Incentive Stock Option as defined
      in Section 422 of the Internal Revenue Code of 1986, as amended from time
      to time (the "Code").

2.    OPTION PLAN. This Option is granted under the Plan. This Option is subject
      to the terms and conditions set forth in the Plan. In the event any of the
      provisions hereof conflict with or are inconsistent with the provisions of
      the Plan, the provisions of the Plan shall be controlling.

3.    TIMING OF EXERCISE. Subject to Section 6, the Option shall be exercisable
      on the following dates and in the following amounts:

<TABLE>
<CAPTION>
              Number of Shares for Which Options
    Date             Becomes Exercisable           % of Original Grant Vested
------------  ----------------------------------   --------------------------
<S>           <C>                                  <C>

____________  __________________________________   __________________________

____________  __________________________________   __________________________

____________  __________________________________   __________________________

____________  __________________________________   __________________________

____________  __________________________________   __________________________

____________  __________________________________   __________________________
</TABLE>

Optionee may exercise this Option, in whole or in part, at any time prior to __
years from the date of grant of this Option. This Option will expire __ years
from the date of grant of this

<PAGE>

      Option with respect to any then unexercised portion hereof. Under no
      circumstances will the life of the Option exceed 10 years from the date of
      grant of the Option.

4.    MANNER OF EXERCISE. This Option shall be exercised by Optionee (or other
      party entitled to exercise the Option under Section 6 hereof) by
      delivering written notice to the Company, or its designated agent, stating
      the number of shares of Common Stock purchased, the person or persons in
      whose name the shares are to be registered and each such person's address
      and social security number. Such notice shall not be effective unless
      accompanied by the full purchase price for all shares so purchased. The
      purchase price shall be payable in cash or such other instrument as the
      Committee shall accept. Payment in currency or by certified check,
      cashier's check, postal money order or wire transfer shall be considered
      payment in cash. In the event the Committee in its discretion permits
      payment in the Company's Common Stock, the shares used in payment of the
      purchase price must have been held for at least six months prior to the
      date of exercise and shall be considered payment to the extent of their
      fair market value, determined pursuant to the Plan, on the date of
      exercise of this Option.

5.    NONTRANSFERABILITY OF OPTION. This Option shall not be transferable by
      Optionee except pursuant to the Plan. The terms of this Option shall be
      binding on the executors, administrators, heirs, successors, and assigns
      of Optionee.

6.    TERMINATION OF EMPLOYMENT.

      a.    Except as set forth in Section 6(b) below, if the Optionee's
            employment by the Company and any Subsidiary terminates by reason of
            death, this Option, to the extent it was exercisable at the time of
            death (and, in the event the Optionee died during a period when
            Optionee could have terminated his or her employment by reason of
            Normal or Early Retirement, to the extent the Option would have
            become exercisable if the Optionee would have remained an employee
            until the date of exercise of the Option), may thereafter be
            exercised by the legal representative of the estate or by the
            legatee of the Optionee under the will of the Optionee, for a period
            of one year after the date of such death or until the expiration of
            the stated term of the Option, whichever period is the shorter. If
            the Optionee's employment by the Company and any Subsidiary
            terminates by reason of Disability, this Option may thereafter be
            exercised by the Optionee, to the extent it was exercisable at the
            time of termination, for a period of one year after the date of such
            termination of employment or until the expiration of the stated term
            of the Option, whichever period is the shorter. Except as set forth
            in Section 6(b) below, if the Optionee's employment by the Company
            and any Subsidiary terminates by reason of Normal or Early
            Retirement, this Option may thereafter be exercised by the Optionee,
            to the extent it is exercisable at the time of termination and to
            the extent the Option would have become exercisable if the Optionee
            would have remained an employee until the date of exercise of the
            Option, for a period of three months after the date of such
            termination of employment or until the expiration of the stated term
            of the Option, whichever period is the shorter. If the Optionee's
            employment by the Company and any

<PAGE>

            Subsidiary is voluntarily terminated (other than for Normal or Early
            Retirement or Disability) or is involuntarily terminated for any
            reason other than death, Normal or Early Retirement or Disability,
            this Option shall thereupon terminate, except that the Option may be
            exercised by the Optionee, to the extent otherwise then exercisable,
            for the lesser of three months or the balance of the term of such
            Option, but with respect to an involuntary termination, only if the
            involuntary termination is without Cause (as defined in the Plan).

      b.    Notwithstanding the provisions of Section 6(a) above, if the
            Optionee's employment by the Company and any Subsidiary terminates
            by reason of Normal or Early Retirement or if Optionee dies during a
            period when Optionee could have terminated his or her employment by
            reason of Normal Retirement or Early Retirement, Optionee may elect
            not to exercise the Option pursuant to the time periods set forth in
            Section 6(a) above. In such event, this Option will no longer be an
            Incentive Stock Option for purposes of the Code and will continue to
            vest pursuant to the terms described in 3. Timing of Exercise, and
            may thereafter be exercised by the Optionee or, upon the death of
            the Optionee, the legal representative of the estate or by the
            legatee of the Optionee under the will of the Optionee, until the
            expiration of the stated term of the Option.

7.    RESTRICTIONS ON PURCHASES AND SALES OF SHARES. This Option is subject to
      the requirement that if at any time the Board shall determine that the
      listing, registration or qualification of the shares subject to this
      Option upon any securities exchange or under any state or Federal law, or
      the consent or approval of any governmental regulatory body is necessary
      or desirable in connection with the issue or transfer of shares subject to
      this Option, in such event this Option may not be exercised in whole or in
      part unless such listing, registration, qualification, consent or approval
      shall have been effected or obtained free of any conditions not acceptable
      to the Board. If required at any time by the Board, this Option may not be
      exercised until Optionee has delivered an investment letter to the Company
      containing the representations that all shares being purchased pursuant to
      the exercise of the Option are being acquired for investment and not with
      a view to, or for resale in connection with, any distribution of such
      shares. The Optionee further agrees that if the shares of Common Stock to
      be issued upon the exercise of this option are not subject to an effective
      registration statement filed with the Securities and Exchange Commission
      pursuant to be requirements of the 1933 Act, such shares shall bear an
      appropriate restrictive legend.

8.    ADJUSTMENT. The number of shares of Common Stock of the Company subject to
      this Option and the price per share of such shares may be adjusted by the
      Board of Directors from time to time pursuant to the Plan.

9.    NOTICE OF DISPOSITION. The person exercising this Option shall notify the
      Company when making any disposition of the shares acquired upon exercise
      of this option, whether by sale, gift or otherwise.

10.   PAYMENT OF TAXES. If at the time this Option is exercised the Board of
      Directors determines that under applicable law and regulations the Company
      could be liable for withholding of any

<PAGE>

      federal and state tax with respect to a disposition of any shares acquired
      upon exercise of this option, Optionee shall pay to the Company, or make
      arrangements satisfactory to the Committee regarding payment of, any
      federal, state, or local taxes of any kind required by law to be withheld
      with respect to such amount.

11.   EXCESSIVE SHARES. In the event that the number of shares subject to this
      Option exceeds any maximum established under the Code for incentive stock
      options that may be granted to the Optionee, this Option shall be
      considered a non-qualified option for purposes of the Code to the extent
      of such excess.

12.   NO RIGHTS UNTIL EXERCISE. Optionee shall have no rights hereunder as a
      shareholder with respect to any shares of Common Stock subject to this
      Option until the date of issuance of a stock certificate to the Optionee
      for such shares.

13.   AMENDMENT. This Option may be amended as provided in the Plan.

<PAGE>

IN WITNESS WHEREOF, the Company has caused this Option to be executed under its
corporate seal by its duty authorized officer. This Option shall take effect as
a sealed instrument.

                             BRIGHT HORIZONS FAMILY SOLUTIONS, INC.

                             By:    ___________________________________
                             Name:  ___________________________________
                             Title: ___________________________________
                             Date:  ___________________________________

Please keep one copy for your records and return by MAIL THE OTHER COPY OF THIS
PAGE acknowledging its receipt.

Optionee:
Grant Date:
Number of Shares:
Price per Share:

                                        RECEIVED BY:

                                        (OPTIONEE NAME)

                                        ________________________________________
                                        Signature

                                        ________________________________________
                                        Title

                                        ________________________________________
                                        Date

Return to:    Name
              Title
              Bright Horizons Family Solutions, Inc.
              200 Talcott Avenue South
              Watertown, MA  02472                       Date Printed __________<PAGE>
                                                                    EXHIBIT 10.2

Optionee:
Grant Date:
Number of Shares:
Price per Share:

                    STOCK OPTION AGREEMENT ENTERED INTO UNDER

                     BRIGHT HORIZONS FAMILY SOLUTIONS, INC.

                 AMENDED AND RESTATED 1998 STOCK INCENTIVE PLAN

      THIS STOCK OPTION AGREEMENT is made and entered into this ______ OF ____,
20__, by and between Bright Horizons Family Solutions, Inc. ("BFAM"), a Delaware
corporation (the "Company"), and _______________ ("Optionee"). Capitalized terms
not otherwise defined herein shall have the meaning ascribed to such terms in
the Bright Horizons Family Solutions, Inc. Amended and Restated 1998 Stock
Incentive Plan (the "Plan").

1.    GRANT OF NON-QUALIFIED STOCK OPTION. Company hereby grants to Optionee the
      option (the "Option") to purchase ____ shares (the "Optioned Shares") of
      the Company's common stock, $0.01 par value per share (the "Common
      Stock"), for a price of $___ per share. It is intended that the option
      evidenced by this agreement shall be a Non-Qualified Stock Option, as it
      does not meet the requirements of, and is not governed by, the rules of
      Sections 421 through 424 of the Internal Revenue Code of 1986, as amended
      from time to time (the "Code").

2.    OPTION PLAN. This Option is granted under the Plan. This Option is subject
      to the terms and conditions set forth in the Plan. In the event any of the
      provisions hereof conflict with or are inconsistent with the provisions of
      the Plan, the provisions of the Plan shall be controlling.

3.    TIMING OF EXERCISE. Subject to Sections 6 and 7, the Option shall be
      exercisable on the following dates and in the following amounts:
<TABLE>
<CAPTION>
              Number of Shares for Which Options
    Date            Becomes Exercisable            % of Original Grant Vested
------------  ----------------------------------   --------------------------
<S>           <C>                                  <C>

____________  __________________________________   __________________________

____________  __________________________________   __________________________

____________  __________________________________   __________________________

____________  __________________________________   __________________________

____________  __________________________________   __________________________

____________  __________________________________   __________________________

</TABLE>

Optionee may exercise this Option, in whole or in part, at any time prior to __
years from the date of grant of this Option. This Option will expire __ years
from the date of grant of this

<PAGE>

Option with respect to any then unexercised portion hereof. Under no
circumstances will the life of the Option exceed 10 years from the date of grant
of the Option.

4.    MANNER OF EXERCISE. This Option shall be exercised by Optionee (or other
      party entitled to exercise the Option under Section 6 hereof) by
      delivering written notice to the Company, or its designated agent, stating
      the number of shares of Common Stock purchased, the person or persons in
      whose name the shares are to be registered and each such person's address
      and social security number. Such notice shall not be effective unless
      accompanied by the full purchase price for all shares so purchased. The
      purchase price shall be payable in cash or such other instrument as the
      Committee shall accept. Payment in currency or by certified check,
      cashier's check, postal money order or wire transfer shall be considered
      payment in cash. In the event the Committee in its discretion permits
      payment in the Company's Common Stock, the shares used in payment of the
      purchase price must have been held for at least six months prior to the
      date of exercise and shall be considered payment to the extent of their
      fair market value, determined pursuant to the Plan, on the date of
      exercise of this Option.

5.    NONTRANSFERABILITY OF OPTION. This Option shall not be transferable by
      Optionee except pursuant to the Plan. The terms of this Option shall be
      binding on the executors, administrators, heirs, successors, and assigns
      of Optionee.

6.    TERMINATION OF EMPLOYMENT - RETIREMENT. If the Optionee's employment by
      the Company and any Subsidiary terminates by reason of Normal or Early
      Retirement or if Optionee dies during a period when Optionee could have
      terminated his or her employment by reason of Normal Retirement or Early
      Retirement, this Option will continue to vest pursuant to the terms
      described in 3. Timing of Exercise, and may thereafter be exercised by the
      Optionee or, upon the death of the Optionee, the legal representative of
      the estate or by the legatee of the Optionee under the will of the
      Optionee, until the expiration of the stated term of the Option.

7.    TERMINATION OF EMPLOYMENT - OTHER. If the Optionee's employment by the
      Company and any Subsidiary terminates by reason of death (except as noted
      above in Section 6), this Option, to the extent it was exercisable at the
      time of death, may thereafter be exercised by the legal representative of
      the estate or by the legatee of the Optionee under the will of the
      Optionee, for a period of one year after the date of such death or until
      the expiration of the stated term of the Option, whichever period is the
      shorter. If the Optionee's employment by the Company and any Subsidiary
      terminates by reason of Disability, this Option may thereafter be
      exercised by the Optionee, to the extent it was exercisable at the time of
      termination, for a period of one year after the date of such termination
      of employment or until the expiration of the stated term of the Option,
      whichever period is the shorter; provided, however, that if the Optionee
      dies within the one year period specified above, any unexercised portion
      of the Option shall thereafter be exercisable to the extent to which the
      Option was exercisable at the time of death for a period of twelve months
      after the date of such death, or until the expiration of the stated term
      of the Option, whichever is shorter. If the Optionee's employment by the
      Company and any Subsidiary is voluntarily terminated (other than for
      Normal or Early Retirement or Disability) or is involuntarily terminated
      for

<PAGE>

      any reason other than death, Normal or Early Retirement or Disability,
      this Option shall thereupon terminate, except that the Option may be
      exercised by the Optionee, to the extent otherwise then exercisable, for
      the lesser of three months or the balance of the term of such Option, but
      with respect to an involuntary termination, only if the involuntary
      termination is without Cause (as defined in the Plan).

8.    RESTRICTIONS ON PURCHASES AND SALES OF SHARES. This Option is subject to
      the requirement that if at any time the Board shall determine that the
      listing, registration or qualification of the shares subject to this
      Option upon any securities exchange or under any state or Federal law, or
      the consent or approval of any governmental regulatory body is necessary
      or desirable in connection with the issue or transfer of shares subject to
      this Option, in such event this Option may not be exercised in whole or in
      part unless such listing, registration, qualification, consent or approval
      shall have been effected or obtained free of any conditions not acceptable
      to the Board. If required at any time by the Board, this Option may not be
      exercised until Optionee has delivered an investment letter to the Company
      containing the representations that all shares being purchased pursuant to
      the exercise of the Option are being acquired for investment and not with
      a view to , or for resale in connection with, any distribution of such
      shares. The Optionee further agrees that if the shares of Common Stock to
      be issued upon the exercise of this option are not subject to an effective
      registration statement filed with the Securities and Exchange Commission
      pursuant to be requirements of the 1933 Act, such shares shall bear an
      appropriate restrictive legend.

9.    ADJUSTMENT. The number of shares of Common Stock of the Company subject to
      this Option and the price per share of such shares may be adjusted by the
      Board of Directors from time to time pursuant to the Plan.

10.   NOTICE OF DISPOSITION. The person exercising this Option shall notify the
      Company when making any disposition of the shares acquired upon exercise
      of this option, whether by sale, gift or otherwise.

11.   PAYMENT OF TAXES. If at the time this Option is exercised the Board of
      Directors determines that under applicable law and regulations the Company
      is liable for withholding of any federal and state tax with respect to the
      exercise of this option, Optionee shall pay to the Company, or make
      arrangements satisfactory to the Committee regarding payment of, any
      federal, state, or local taxes of any kind required by law to be withheld
      with respect to such amount.

12.   NO RIGHTS UNTIL EXERCISE. Optionee shall have no rights hereunder as a
      shareholder with respect to any shares of Common Stock subject to this
      Option until the date of issuance of a stock certificate to the Optionee
      for such shares.

13.   AMENDMENT. This Option may be amended as provided in the Plan.

<PAGE>

IN WITNESS WHEREOF, the Company has caused this option to be executed under its
corporate seal by its duty authorized officer. This Option shall take effect as
a sealed instrument.

                             BRIGHT HORIZONS FAMILY SOLUTIONS, INC.

                             By:      _____________________________________
                             Name:    _____________________________________
                             Title:   _____________________________________
                             Date:    _____________________________________

Please keep one copy for your records and return by MAIL THE OTHER COPY OF THIS
PAGE acknowledging its receipt.

Optionee:
Grant Date:
Number of Shares:
Price per Share:

                                             RECEIVED BY:

                                             (OPTIONEE NAME)

                                             ___________________________________
                                             Signature

                                             ___________________________________
                                             Title

                                             ___________________________________
                                             Date

Return to:  Name
            Title
            Bright Horizons Family Solutions, Inc.
            200 Talcott Avenue South
            Watertown, MA  02472                      Date Printed ____________

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