Document:

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                                                                    EXHIBIT 10.9

                               FLOWERS FOODS, INC.
                           ANNUAL EXECUTIVE BONUS PLAN

         THIS ANNUAL EXECUTIVE BONUS PLAN (the "Plan") is entered into by
Flowers Foods, Inc. (the "Company"), a Georgia corporation, for the purpose of
providing annual cash incentive bonuses to certain designated executives in
order to encourage and reward their efforts toward the growth and economic
success of the Company. The terms of the Plan are as follows, effective April 1,
2001:

1.                Participants. The Participants in this Plan shall be those key
         executive employees of the Company or any subsidiary of the Company who
         have been designated as participants with respect to a fiscal year of
         the Company by the Compensation Committee of the Board of Directors of
         the Company.

2.                Calculation of Bonus. Each Participant is eligible to receive
         a Bonus, payable in cash, which is a percentage of his Base
         Compensation for the Plan Year, which shall be the fiscal year of the
         Company, except that the first Plan Year will commence April 1, 2001,
         and end December 29, 2001. The amount of said Bonus shall be determined
         by multiplying a x b x c where

         a =               the Participants' Base Compensation as established by
                  the Compensation Committee prior to the commencement of the
                  Plan Year;

         b =               the incentive guideline percentage ("Target Bonus
                  Percentage") appropriate to the Participant's salary grade on
                  the first day of the Plan Year according to the following
                  schedule:

<TABLE>
<CAPTION>
                               Incentive                         Salary
                               Guideline                         Grade
                               ---------                         -----
                               <S>                               <C>
                                  75%                              39
                                  50%                              32
                                  50%                              31
                                  40%                              30
</TABLE>

         c =               a percentage determined by the relationship of the
                  Company's actual earnings before interest, taxes, depreciation
                  and amortization ("Actual EBITDA") for the Plan Year compared
                  with the earnings before interest, taxes, depreciation and
                  amortization goal ("EBITDA Goal") for the Plan Year
                  established by the Compensation Committee no later than 90
                  days following the beginning of said Plan Year; for these
                  purposes, if the Actual EBITDA is equal to the EBITDA Goal,
                  the resulting percentage is 100%; if Actual EBITDA is less
                  than the EBITDA Goal, the applicable percentage will drop by
                  5% for every 1% by which the EBITDA Goal exceeds the Actual
                  EBITDA; and if Actual EBITDA exceeds the EBITDA Goal, the
                  applicable percentage shall increase by 10% for every 1% by
                  which the Actual EBITDA exceeds the EBITDA Goal.
                  Notwithstanding the foregoing, the Compensation Committee may
                  determine that a goal

<PAGE>
                                                                               2

                  other than EBITDA is appropriate for certain executives whose
                  responsibilities pertain more specifically to discrete
                  elements of the Company's business; in such cases, the
                  Committee may prescribe a goal based on the performance of a
                  product group, division, subsidiary or other management
                  reporting unit, or any combination of the above.

                  In no event, however, shall the applicable percentage exceed
                  200%, and in no event shall the Bonus paid to any Participant
                  for a Plan Year exceed $1,500,000.

3.                Payment of Bonus. The Bonus shall be paid to all Participants
         no later than 90 days after the close of the Plan Year, in cash, unless
         the Participant has made a valid election to defer said Bonus pursuant
         to the terms of any applicable deferred compensation plan maintained by
         the Company. Payment shall be made from the Company's general assets;
         no trust fund shall be established for purposes of funding said
         payments. The Bonus may not be assigned, transferred, mortgaged or
         hypothecated prior to actual receipt, except for any assignment to
         secure a debt to the Company itself, and any such attempt will be null
         and void.

4.                Termination of Employment Prior to Year End; Change of
         Control. The Bonus will not be paid for a Participant who voluntarily
         terminates employment, or whose employment is terminated by the
         Company, prior to the end of the Plan Year; provided, however, that a
         pro rata Bonus will nonetheless be paid if termination is a consequence
         of the Participant's death, disability (as determined by the Committee)
         or retirement pursuant to The Flowers Foods, Inc. Retirement Plan No. 1
         or The Flowers Foods, Inc. 401(k) Retirement Savings Plan, or follows a
         Change of Control as discussed below. Said prorated Bonus will be
         calculated by inserting the actual amount of Base Compensation received
         by the Participant during the Plan Year in which termination occurs in
         the formula contained in paragraph 2 above.

                  In the event of a Change of Control of the Company, as said
phrase is defined in Section 12 of the Company's 2001 Equity Performance
Incentive Plan (as the same exists on March 26, 2001), any Bonus for the Plan
Year (or portion thereof during which a Participant remains employed, if
applicable) in which said Change of Control occurs will be paid to the
Participant regardless of whether he remains employed by the Company on the last
day of said Plan Year, subject to any separation agreement which may exist
between the Company and the Participant. This provision of the Plan may not be
amended during the Plan Year in which a Change of Control occurs. The authority
to amend the definition of Change of Control provided for in said Section 12
shall be exercised, for purposes of this Plan only, by the Compensation
Committee.

5.                Administration. This Plan shall be administered by the
         Compensation Committee of the Company's Board of Directors. Said
         Committee shall have the authority to interpret the provisions of this
         Plan, direct the calculation and payment of Bonuses in accordance with
         the terms hereof, and make final decisions with respect to the
         entitlement of any Participant to a Bonus. Notwithstanding the
         foregoing, the Committee shall have no discretion to change the
         elements of the formula described in paragraph 2 above by which Bonuses
         are calculated. The Committee's actions may be reflected in the minutes
         of its meetings.

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                                                                               3

6.                Payment Upon Death. In the event that the Participant dies
         before payment of his Bonus, said amount shall be paid to his estate.

7.                Qualification as Performance-Based Compensation. It is
         intended that Bonuses paid pursuant to this Plan will constitute
         performance-based compensation within the meaning of Section 162(m) of
         the Internal Revenue Code of 1986, as amended.

8.                Shareholder Approval; Duration. Commencing with the Company's
         2002 fiscal year, this Plan is subject to the approval of a majority of
         the Company's shareholders present and entitled to vote at a duly
         constituted meeting thereof. In the absence of such approval for the
         2002 and subsequent fiscal years, no Bonuses may be paid hereunder.
         This Plan shall continue indefinitely; provided, however, that the
         Board of Directors of the Company may terminate this Plan at any time
         on a prospective basis, and may provide that proportionate Bonuses will
         be paid for the Plan Year during which termination occurs.

9.                Amendment. The Compensation Committee may amend the Plan at
         any time. To the extent that any amendment to the Plan would require
         shareholder approval in order for Bonuses paid thereunder to continue
         to qualify as performance-based compensation under Section 162(m) of
         the Internal Revenue Code of 1986, as amended, such amendment shall not
         be effective until shareholder approval is received. To the extent that
         any amendment of the Plan is retroactive or affects Bonuses to be paid
         for the Plan Year in which adopted, and would reduce the amount of any
         Bonus, and unless said amendment is necessary for purposes of complying
         with the provisions of said Section 162(m), the consent of a
         Participant shall be required with respect to the effect of the
         amendment on his own Bonus.

10.               Miscellaneous. This Plan shall be interpreted according to the
         laws of the State of Georgia. Any reference herein to the singular
         shall be deemed to include the plural where appropriate.

         IN WITNESS WHEREOF, the Company has caused this Plan to be executed as
of the day and year first above referenced.<PAGE>
                                                                   EXHIBIT 10.10

                               FLOWERS FOODS, INC

                     SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN

                         EFFECTIVE AS OF MARCH 26, 2001

<PAGE>

                               FLOWERS FOODS, INC.
                     SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN

                           (EFFECTIVE MARCH 26, 2001)

         WHEREAS, Flowers Foods, Inc. ("Company") has, effective as of March 26,
2001, assumed the sponsorship of, and adopted for the benefit of certain
employees of the controlled group of corporations of which Flowers Foods, Inc.
is the common parent corporation, the Flowers Foods, Inc. Retirement Plan No. 1
("Pension Plan"); and

         WHEREAS, certain provisions of the Internal Revenue Code of 1986, as
amended, place limitations on the amount of benefits that would otherwise be
made available under the Pension Plan for certain participants; and

         WHEREAS, the Company desires to provide the benefits which would
otherwise have been payable to such participants under the Pension Plan except
for such limitations, in consideration of services performed and to be performed
by such participants for the Company and certain related corporations.

         NOW, THEREFORE, the Company hereby adopts the following Supplemental
Executive Retirement Plan ("Plan") to provide such benefits:

                                   ARTICLE I
                                    PREAMBLE

         SECTION 1.1. Effective Date. The effective date of this Plan is March
26, 2001.

         SECTION 1.2. Purpose of the Plan. The purpose of this Plan is to
provide additional retirement benefits for certain management and highly
compensated employees of the Company (and other participating Employers).

         SECTION 1.3. Governing Law. This Plan shall be regulated, construed and
administered under the laws of the State of Georgia, except when preempted by
federal law.

         SECTION 1.4. Gender and Number. For purposes of interpreting the
provisions of this Plan, the masculine gender shall be deemed to include the
feminine, the feminine gender shall be deemed to include the masculine, and the
singular shall include the plural, unless otherwise clearly required by the
context.

         SECTION 1.5. Severability. If any provision of this Plan or the
application thereof to any circumstances(s) or person(s) is held to be invalid
by a court of competent jurisdiction, the remainder of the Plan and the
application of such provision to other circumstances or persons shall not be
affected thereby.

<PAGE>

                                   ARTICLE II
                                   DEFINITIONS

         SECTION 2.1. Words and phrases used herein with initial capital letters
which are defined in the Pension Plan are used herein as so defined, unless
otherwise specifically defined herein or the context clearly indicates
otherwise. The following words and phrases when used in this Plan with initial
capital letters shall have the following respective meanings, unless the context
clearly indicates otherwise:

         SECTION 2.1(1). "Actual Pension Plan Benefit" shall mean the amount of
the monthly benefit in fact payable to the Participant or his Beneficiary under
the Pension Plan.

         SECTION 2.1(2). "Beneficiary".

         (a)      In General. The term "Beneficiary" shall mean the person who
is entitled to receive part or all of a pension or other benefit payable with
respect to the Participant under the Pension Plan.

         (b)      Change of Beneficiaries. Notwithstanding the foregoing, each
Participant may at any time and from time to time, before and after retirement,
change his Beneficiary hereunder without the consent of any existing Beneficiary
or any other person. Therefore, the Beneficiary under the Plan need not be the
same as the Beneficiary under the Pension Plan. However, as described in
Subsection (c) of this Section, the Beneficiary under the Pension Plan shall be
used as the "measuring life" for purposes of the amount and duration of the
Supplemental Pension Benefits payable to any Beneficiary hereunder. The change
of a Beneficiary under the Plan may be made, and may be revoked, only by an
instrument (in form acceptable to the Company) signed by the Participant and
filed with the Company prior to the Participant's death. If two or more persons
designated as a Participant's Beneficiary are in existence, the amount of any
payment to the Beneficiary under this Plan shall be divided equally among such
persons unless the Participant's designation specifically provides to the
contrary.

         (c)      Effect of Change of Beneficiary. Supplemental Pension Benefits
shall be payable to a Beneficiary hereunder only so long as Actual Pension Plan
Benefits are being paid to the Beneficiary under the Pension Plan. In the event
that the Beneficiary hereunder is different than the Beneficiary under the
Pension Plan, (i) if the Beneficiary hereunder dies after the Participant but
while the Beneficiary under the Pension Plan is still living, any remaining
payments hereunder shall be payable, as they come due, to the estate of the
Beneficiary hereunder or, if applicable, to the contingent Beneficiary
designated hereunder by the Participant, (ii) if the Beneficiary hereunder
predeceases the Beneficiary under the Pension Plan and the Participant, the
Beneficiary hereunder shall revert to the Beneficiary last effectively
designated under the Pension Plan unless and until the Participant again makes a
change of Beneficiary pursuant to Subsection (b) above, and (iii) if the
Beneficiary under the Pension Plan predeceases the Beneficiary hereunder,
Supplemental Pension Benefits to the Beneficiary under this Plan shall cease.

         SECTION 2.1(3). "Change in Control" with respect to the Company shall
mean the occurrence of any of the following events:

                                       2
<PAGE>

                  (i)      the Company becomes a subsidiary of another
         corporation or entity or is merged with or consolidated into another
         corporation or entity (other than a corporation wholly owned by the
         Company) or sells substantially all of the assets of the Company to
         another corporation or entity;

                  (ii)     any person, corporation, partnership or other entity,
         either alone or in conjunction with its "affiliates" as that term is
         defined in Rule 405 of the General Rules and Regulations under the
         Securities Act of 1933, as amended, or any other group of persons,
         corporations, partnerships or other entities who are not "affiliates"
         as defined but who are acting in concert, are determined to own of
         record or beneficially securities of the Company which represent
         twenty-five percent (25%) or more of the combined voting power of the
         Company's then outstanding securities entitled to vote for the election
         of directors, if such ownership was not approved in advance by a vote
         of at least three-quarters of the Continuing Directors; provided,
         however, that for purposes of determining the ownership of any group as
         described above or any member thereof, no such group or member shall be
         deemed to be the beneficial owner of shares of Company common stock:

                           (1)      which were beneficially owned by a member on
                  March 26, 2001 and continue to be beneficially owned by any
                  member or any affiliate or associate thereof as of the date of
                  the formation of the group;

                           (2)      initially acquired by a member or an
                  affiliate or associate thereof by bona fide gift, inheritance,
                  or as a result of a stock dividend, split or in a similar
                  transaction in which no consideration was exchanged;

                           (3)      initially acquired by a member or an
                  affiliate or associate thereof pursuant to the exercise of any
                  options, rights or warrants granted to such person by the
                  Company; or

                           (4)      beneficially owned by a member or an
                  affiliate or associate thereof pursuant to any employee
                  benefit plan of the Company or any subsidiary of the Company;

                  (iii)    the first to occur of (x) the Board of Directors'
         actual knowledge of, or (y) the reporting to the Securities and
         Exchange Commission of, the tender, pursuant to a tender offer or
         exchange offer other than by the Company, of shares representing
         twenty-five percent (25%) or more of the Company's then outstanding
         securities entitled to vote for the election of directors, whether or
         not such percentage of tendered securities is subsequently reduced;

                  (iv)     the Board of Directors of the Company adopts a
         resolution approving the liquidation or dissolution of the Company;

                  (v)      Continuing Directors at any time fail to constitute a
         majority of the Board of Directors of the Company; or

                                       3
<PAGE>

                  (vi)     any other event that a majority of the Continuing
         Directors determines would be required to be reported in response to
         Item 6(e) [Voting Securities and Principal Holders Thereof - change in
         control] of Schedule 14A of Regulation 14A promulgated under the
         Securities Exchange Act of 1934 (the "Exchange Act"), or any successor
         provision thereof.

         For purposes of this Section 2.1(3), the term "Continuing Directors"
means the then current members of the Company's Board of Directors who were also
members of the Company's Board of Directors on March 26, 2001, plus any new
directors whose nominations were approved by at least three quarters of the
Continuing Directors in office at the time of the election of any such new
directors, other than a nomination of an individual whose initial assumption of
office is in connection with an actual or threatened solicitation with respect
to the "election or removal of the Board of Directors," as such terms are used
in Rule 14a-11 of the Exchange Act.

         SECTION 2.1(4). "Code" shall mean the Internal Revenue Code of 1986, as
it has been and may be amended from time to time.

         SECTION 2.1(5). "Compensation." Compensation shall mean "Compensation"
as defined in Article I of the Pension Plan, except that Compensation shall not
be subject to the dollar limitation imposed by Code Section 401(a)(17).

         SECTION 2.1(6). "Controlled Group" shall mean the Company and any other
entity which is required to be aggregated with the Company pursuant to Code
sections 414(b), (c), (m) or (o).

         SECTION 2.1(7). "Employer(s)" shall mean the Company and/or any other
member of the Controlled Group which is a participating employer in the Pension
Plan.

         SECTION 2.1(8). "Participant" shall mean each person who shall be
eligible to receive benefits from the Plan, as follows: those individuals who
are or have been active participants in the Pension Plan on and after March 26,
2001 (i.e., individuals who have continued to accrued benefits on and after
March 26, 2001) and who are entitled, pursuant to the provisions of the Pension
Plan, to a pension benefit which is less than the pension benefit that would be
payable under the Pension Plan if such pension benefit were computed without
regard to:

                           (1)      the provisions of the Pension Plan that
                  limit benefits to the maximum amount permitted under Code
                  section 415;

                           (2)      the terms of the Pension Plan which limit
                  the maximum amount of compensation permitted to be taken into
                  account in any plan year in accordance with the provisions of
                  Code section 401(a)(17), as adjusted pursuant to Code section
                  415(d); or

                           (3)      the provisions of the Pension Plan which
                  limit the benefit accruals of certain Highly Compensated
                  Employees so that the Pension Plan will meet the
                  nondiscrimination test of Code section 410(b).

                                       4
<PAGE>

                  The determination of said eligibility shall be made as of the
                  date that said person commences to receive benefits from the
                  Pension Plan, or for purposes of Section 6.3, at the time of a
                  Change in Control of the Company.

         SECTION 2.1(9). "Pension Plan" shall mean the Flowers Foods, Inc.
Retirement Plan No. 1.

         SECTION 2.1(10). "Plan" shall mean the Flowers Foods, Inc. Supplemental
Executive Retirement Plan, as set forth herein, and as it may be amended from
time to time.

         SECTION 2.1(11). "Supplemental Pension Benefit" shall mean the pension
benefits determined under Article III.

                                  ARTICLE III
                          SUPPLEMENTAL PENSION BENEFIT

         SECTION 3.1. Amount of Supplemental Pension Benefit.

         (1)      In General. Each Participant or Beneficiary of a deceased
Participant whose benefits under the Pension Plan are payable on or after the
Effective Date shall be entitled to a Supplemental Pension Benefit, which shall
be determined as hereinafter provided.

         (2)      Amount. The Supplemental Pension Benefit shall be a monthly
retirement benefit determined in accordance with the following formula:

         A minus B minus C where

         "A"      equals the amount of the monthly benefit to which the
                  Participant would have been entitled, based upon the form in
                  which said benefit is to be paid under the Pension Plan and
                  the nature thereof, at the time benefits commence to be paid
                  to such person, pursuant to the provisions of the Pension Plan
                  if such benefit were computed without regard to:

                           (1)      the limitation on the maximum amount of said
                           benefits imposed by Code section 415;

                           (2)      the limitation imposed by Code section
                           401(a)(17) (as adjusted pursuant to Code section
                           415(d)) on the maximum amount of compensation
                           permitted to be taken into account in any plan year;

                           (3)      any limitation on the benefit accruals of
                           certain Highly Compensated Employees applied so that
                           the Pension Plan will meet the nondiscrimination test
                           of Code section 410(b); and

                           (4)      without regard to the reduction in
                           pensionable compensation equal to the amount of
                           compensation deferred by said Eligible Person
                           pursuant to the Flowers Industries, Inc. 1993
                           Executive

                                       5
<PAGE>

                           Deferred Compensation Plan or to the Company's
                           Executive Deferred Compensation Plan; and

                      as if any amounts of compensation deferred by such
                      Participant under the Executive Deferred Compensation Plan
                      in a Plan Year of the Pension Plan were taken into account
                      in computing benefits accrued under the Pension Plan for
                      such Plan Year, and

                  "B"      is the Actual Pension Plan Benefit and is equal to
                           the amount of the monthly benefit payable in said
                           form, to which the Eligible Person is in fact
                           entitled (i) at the time benefits commence to be paid
                           to said person pursuant to the provisions of the
                           Pension Plan or (ii) from time to time hereafter as
                           said benefit may increase from time to time
                           thereafter because of adjustments to the limitations
                           described below, taking into consideration:

                                    (1)      the limitations on the maximum
                                    amount of said benefits imposed by Code
                                    Section 415;

                                    (2)      the limitation imposed by Code
                                    section 401(a)(17) (as adjusted pursuant to
                                    Code section 415(d)) on the maximum amount
                                    of compensation taken into account in any
                                    plan year;

                                    (3)      any limitation on the benefit
                                    accruals of certain Highly Compensated
                                    Employees applied so that the Pension Plan
                                    will meet the nondiscrimination test of Code
                                    section 410(b); and

                                    (4)      the reduction in pensionable
                                    compensation resulting from any deferral of
                                    income made by said Eligible Person pursuant
                                    to the Flowers Industries, Inc. 1993
                                    Executive Deferred Compensation Plan or the
                                    Company's Executive Deferred Compensation
                                    Plan;

                  "C"      equals the amount of the monthly benefit payable (in
                           the form payable under the Pension Plan) attributable
                           to the monthly accrued benefit under the Flowers
                           Industries, Inc., Supplemental Executive Retirement
                           Plan ("FII SERP") as of March 26, 2001, that was paid
                           to the Participant in a lump sum in connection with
                           the termination of the FII SERP. The monthly accrued
                           benefit amounts under the FII SERP as of March 26,
                           2001 for purposes of this "C" are set forth for each
                           applicable Participant in Exhibit A.

                  (3)      Effect of QDRO. In the event that any portion of a
Participant's benefit under the Pension Plan is allocated to an alternate payee
pursuant to the terms of a qualified domestic relations order, the Participant's
Supplemental Pension Benefit hereunder shall be calculated without taking into
account such allocation. In no event may an alternate payee receive a
distribution or an allocation of any portion of a Supplemental Pension Benefit
hereunder.

                                       6
<PAGE>
                  (4)      Withholding/Taxes. To the extent required by
applicable law, the Employers shall withhold from the Supplemental Pension
Benefits (or, if applicable, any other payments due to the Participant or
Beneficiary) any taxes required to be withheld with respect to the Supplemental
Pension Benefits by any federal, state or local government.

         SECTION 3.2. Time and Manner of Payment.

         (1)      In General. A Participant's (or Beneficiary's) Supplemental
Pension Benefit shall commence at the same time and under the same conditions as
the benefits payable to the Participant (or Beneficiary) under the Pension Plan.
The Supplemental Pension Benefit shall be payable in the same form and for the
same duration as the benefits payable to the Participant (or Beneficiary) under
the Pension Plan.

         (2)      Cash-Out of Small Benefits. Notwithstanding the foregoing, if
the present value of a Participant's or Beneficiary's Supplemental Pension
Benefit hereunder at the time of the Participant's termination of employment
with the Flowers Foods, Inc. Controlled Group is $10,000 or less, such Benefit
shall be paid as soon as practicable following such termination in a lump sum
that is the Actuarial Equivalent of such Benefit. Such $10,000 amount shall be
calculated using the provisions of the Pension Plan relating to the
determination of Actuarially Equivalent amounts.

         SECTION 3.3.        Liability for Payment.

         (1)      The Employer by which the Participant was employed at the time
of his termination of employment with the Controlled Group shall pay the
Supplemental Pension Benefit to the Participant and/or his Beneficiary, but such
Employer's liability hereunder shall be limited to its proportionate share of
such Supplemental Pension Benefit, determined as hereinafter provided. If the
benefits payable to the Participant and/or his Beneficiary under the Pension
Plan are based on the Participant's employment with more than one Employer, the
amount of the Supplemental Pension Benefit shall be shared by all such Employers
(by reimbursement to the Employer making such payment) as may be agreed to
between them in good faith, taking into consideration the Participant's Years of
Benefit Service and Compensation paid by each such Employer and as will permit
the deduction (for purposes of federal income taxes) by each such Employer of
its portion of the payments made and to be made hereunder.

         (2)      The liabilities of the Employers hereunder shall be several
liabilities and no Employer shall be liable for the default of any other
Employer hereunder, even though it has, for convenience of administration,
agreed to pay directly to the Participant or Beneficiary the entire Supplemental
Pension Benefit as provided in Subsection (1) of this Section.

                                   ARTICLE IV
                                     VESTING

         SECTION 4.1. Vesting. A Participant shall become vested in his
Supplemental Pension Benefit in accordance with the vesting provisions set forth
in Article III of the Pension Plan.

                                       7
<PAGE>

                                    ARTICLE V
                                  MISCELLANEOUS

         SECTION 5.1. Limitation on Rights of Participants and Beneficiaries -
No Lien. This Plan is an unfunded, nonqualified plan and the entire cost of this
Plan shall be paid from the general assets of one or more of the Employers. No
trust has been established for the Participants or Beneficiaries. No liability
for the payment of benefits under the Plan shall be imposed upon any officer,
director, employee, or stockholder of an Employer. Nothing contained herein
shall be deemed to create a lien in favor of any Participant or Beneficiary on
any assets of any Employer. The Employers shall have no obligation to purchase
any assets that do not remain subject to the claims of the creditors of the
Employers for use in connection with the Plan. Each Participant and Beneficiary
shall have the status of a general unsecured creditor of the Employers and shall
have no right to, prior claim to, or security interest in, any assets of the
Company or any Employer.

         SECTION 5.2. Nonalienation. No right or interest of a Participant or
his Beneficiary under this Plan shall be anticipated, assigned (either at law or
in equity) or alienated by the Participant or his Beneficiary, nor shall any
such right or interest be subject to attachment, garnishment, levy, execution or
other legal or equitable process or in any manner be liable for or subject to
the debts of any Participant or Beneficiary. If any Participant or Beneficiary
shall attempt to or shall alienate, sell, transfer, assign, pledge or otherwise
encumber his benefits under the Plan or any part thereof, or if by reason of his
bankruptcy or other event happening at any time such benefits would devolve upon
anyone else or would not be enjoyed by him, then the Company may terminate his
interest in any such benefit and hold or apply it to or for his benefit or the
benefit of his spouse, children or other person or persons in fact dependent
upon him, or any of them, in such a manner as the Company may deem proper;
provided, however, that the provisions of this sentence shall not be applicable
to the surviving Spouse of any deceased Participant if the Company consents to
such inapplicability, which consent shall not unreasonably be withheld.

         SECTION 5.3. Employment Rights. Employment rights shall not be enlarged
or affected hereby. The Employers shall continue to have the right to discharge
a Participant, with or without cause.

         SECTION 5.4. Participating Affiliates. Any member of the Controlled
Group that has adopted the Pension Plan shall be an Employer hereunder if it has
employees who are Participants in this Plan. An Employer that ceases to exist or
that is no longer a member of the Controlled Group shall automatically cease
being a participating Employer hereunder.

         SECTION 5.5. Administration of Plan.

         (1)      The Administrative Committee designated under the Pension Plan
(the "Committee") shall be responsible for the general administration of the
Plan and for carrying out the provisions hereof and, for purposes of the
Employee Retirement Income Security Act of 1974, as amended, the Company shall
be the plan sponsor and the plan administrator. The Committee shall interpret
where necessary, in its reasonable and good faith judgment, the provisions of
the Plan and, except as otherwise provided in the Plan, shall determine the
rights

                                       8
<PAGE>

and status of Participants and Beneficiaries hereunder (including,
without limitation, the amount of any Supplemental Pension Benefit to which a
Participant or Beneficiary may be entitled under the Plan).

         (2)      Notwithstanding the foregoing, the Board of Directors of the
Company and the Company each may, from time to time, delegate all or part of the
administrative powers, duties and authorities delegated to it under this Plan to
such person or persons, office or committee as it shall select.

         SECTION 5.6. Expenses. The Employers shall pay all expenses incurred in
the administration and operation of the Plan.

         SECTION 5.7. Claims Procedure.

         (1)      Whenever there is denied, whether in whole or in part, a claim
for benefits under the Plan filed by any person (herein referred to as the
"Claimant"), the Committee shall transmit a written notice of such decision to
the Claimant, within 90 days after such claim was filed (plus an additional
period of 90 days if required for processing, provided that notice of the
extension of time is given to the Claimant within the first 90 day period),
which notice shall be written in a manner calculated to be understood by the
Claimant and shall contain the specific reasons for the denial of the claim,
specific references to the provisions of the Plan upon which the denial is
based, a description of any additional information necessary for the Claimant to
perfect the claim and an explanation of the review procedures hereinafter set
forth. If a Claimant does not receive any such notice within 90 days after the
date of filing the claim, his claim shall be deemed to have been denied.

         (2)      Within 60 days after the denial of his claim, the Claimant or
his authorized representative may request that the claim denial be reviewed by
filing with the Committee a written request therefor. If such an appeal is so
filed within such 60 day period, the Committee shall designate a named fiduciary
to conduct a full and fair review of the decision denying the Claimant's claim
for benefits. Within 60 days after the date the request for review was filed
(plus an additional period of 60 days if required for processing, provided that
notice of the extension of time is given to the Claimant within the first 60 day
period), the named fiduciary shall render its written decision on review,
written in a manner calculated to be understood by the Claimant, specifying the
reasons and Plan provisions upon which its decision was based. Such decision
shall, to the extent permitted by law, be final and binding on all interested
persons. During such review, the Claimant shall be given the opportunity to
review documents that are pertinent to his claim and to submit issues and
comments in writing. If the decision on review is not furnished within such
60-day or 120-day period, as the case may be, the claim shall be deemed to have
been denied on review.

         SECTION 5.8. Effect on other Benefits. Benefits payable to or with
respect to a Participant under the Pension Plan or any other Employer sponsored
(qualified or nonqualified) plan, if any, are in addition to those provided
under this Plan, except as specifically provided in such other plans.

                                       9
<PAGE>

         SECTION 5.9. Payment to Guardian. If a benefit payable hereunder is
payable to a minor, to a person declared incompetent or to a person incapable of
handling the disposition of his property, the Committee may direct payment of
such benefit to the guardian, legal representative or person having the care and
custody of such minor, incompetent or person. The Committee may require such
proof of incompetency, minority, incapacity or guardianship as it may deem
appropriate prior to distribution of the benefit. Such distribution shall
completely discharge the Employers from all liability with respect to such
benefit.

                                   ARTICLE VI
                            AMENDMENT AND TERMINATION

         SECTION 6.1. Amendment. Subject to the requirements of Section 6.4(1),
the Committee does hereby reserve the right to amend, at any time, any or all of
the provisions of the Plan for all Employers, without the consent of any other
Employer or any Participant, Beneficiary or any other person. Any such amendment
shall be expressed in an instrument executed by a member of the Committee and
shall become effective as of the date designated in such instrument or, if no
such date is specified, on the date of its execution.

         SECTION 6.2. Termination.

         (1)      Subject to the requirements of Section 6.4(1), the Company
does hereby reserve the right to terminate the Plan at any time for any or all
Employers, without the consent of any other Employer or of any Participant,
Beneficiary or any other person. Such termination shall be expressed in an
instrument executed by an officer of the Company and shall become effective as
of the date designated in such instrument, or if no date is specified, on the
date of its execution. Any other Employer which shall be a participating
Employer in the Plan may, with the written consent of the Company, elect
separately to withdraw from the Plan and such withdrawal shall constitute a
termination of the Plan as to it, but it shall continue to be an Employer for
the purposes hereof as to Participants or Beneficiaries to whom it owes
obligations hereunder. Any such withdrawal and termination shall be expressed in
an instrument executed by an officer of the terminating Employer and shall
become effective as of the date designated in such instrument or, if no date is
specified, on the date of its execution. Notwithstanding the foregoing, if an
Employer ceases to exist or is no longer a member of the Controlled Group, such
action shall automatically constitute a termination of the Plan as to such
Employer. Subject to Section 6.4(2), upon any termination of the Plan, each
affected Participant's Supplemental Pension Benefit shall be determined and
distributed to him (or his Beneficiary) as otherwise provided in Article III.

         SECTION 6.3. Change in Control. Notwithstanding any provision of this
Plan to the contrary, in the event of a Change in Control of the Company, the
Accumulated Benefits of each Participant shall be immediately payable in an
Actuarially Equivalent lump sum distribution. For purposes of this Section 6.3,
the term "Accumulated Benefit" shall mean, as of any date of determination, the
Actuarial Equivalent lump sum of the benefit that would be payable to a
Participant under this Plan if such person (or, in the case of a designated
Beneficiary, the Pension Plan participant) had separated from service with the
Company on the date of determination (or as of his actual date of separation, if
earlier), and had elected to receive benefits of separation, if earlier), and
had elected to receive benefits in the normal form under

                                       10

<PAGE>
said Pension Plan as of the later of the date of determination or the first
date on which he would be entitled to benefits from the Pension Plan. In the
event that the Participant has already commenced to receive benefits under this
Plan, said Actuarial Equivalent shall pertain to those benefits which remain to
be paid herefrom.

         SECTION 6.4. Effect of Amendment and Termination.

         (1)      No amendment or termination of the Plan shall, without the
consent of the Participant (or, in the case of his death, his Beneficiary),
adversely affect the amount of the accrued vested Supplemental Pension Benefit
under the Plan of the affected Participant or Beneficiary as such Benefit exists
on the date of such amendment or termination.

         (2)      Notwithstanding any provision of the Plan to the contrary, in
the event of a termination of the Plan, the Company, in its sole and absolute
discretion, shall have the right to change the time and/or manner of
distribution of Supplemental Pension Benefits, including, without limitation, by
providing for the payment of a single lump sum payment to each Participant or
Beneficiary then entitled to a Supplemental Pension Benefit in an amount equal
to the Actuarial Equivalent of such Benefit, calculated in accordance with the
provisions of Section 3.2(2).

         IN WITNESS WHEREOF, the Company has executed this Supplemental Pension
Plan this 9th day of November, 2001.

                                              FLOWERS FOODS, INC.

                                              By: /s/ Jimmy M. Woodward
                                                 ------------------------------
                                              Name  Jimmy M. Woodward
                                                  -----------------------------
                                              Title:  Vice President and Chief
                                                      Financial Officer
                                                  -----------------------------

                                       11

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