Document:

REGISTRATION
      RIGHTS AGREEMENT

     

    THIS
      REGISTRATION RIGHTS AGREEMENT (this “Agreement”)
      is
      made as of the 2nd day of April, 2008, by and among Purple Beverage Company,
      Inc., a Nevada corporation (the “Company”),
      and
      the individuals and entities who have executed this Agreement and are identified
      on the signature page hereto (each, a “Holder,”
and
      collectively, the “Holders”).

     

    Recitals

     

    WHEREAS,
      in connection with the Amendments to the Subscription Agreement and the Common
      Stock Purchase Warrants by and between the Company and the Holders
      (collectively, the “Amendments”),
      the
      Holders have requested, and the Company has conditionally agreed to grant,
      registration rights in respect of certain shares of the Company’s Common Stock,
      as set forth hereinbelow, and to provide for a modification of the liquidated
      damages provisions contained in one of the agreements so amended;

     

    NOW,
      THEREFORE, the parties agree as follows:

     

    Agreement

     

    1. Registration
      Rights.
      The
      Company covenants and agrees as follows:

     

    1.1 Definitions.
      For
      purposes of this Section 1:

     

    (a) The
      term
“1933
      Act”
means
      the Securities Act of 1933, as amended, and the rules and regulations
      promulgated thereunder.

     

    (b) The
      term
“Common
      Stock”
means
      the common stock, par value $0.001, of the Company.

     

    (c) The
      term
“1934
      Act”
means
      the Securities Exchange Act of 1934, as amended, and the rules and regulations
      promulgated thereunder.

     

    (d) The
      term
“Filing
      Deadline”
has
      the
      meaning set forth in Section 1.3(a) herein.

     

    (e) The
      term
“Effectiveness
      Deadline”
means
      June 30, 2008 (which date is 90 days following the date of this
      Agreement).

     

    (f) The
      terms
“register,”
      “registered,”
and
      “registration”
refer
      to a registration effected by preparing and filing a registration statement
      or
      similar document in compliance with the 1933 Act, and the declaration or
      ordering of effectiveness of such registration statement or
      document.

     

    (g) The
      term
“Registrable
      Securities”
means
      (i) the Amended Warrant Price Shares (as defined in Section 1.3(b), below)
      (as
      subject to appropriate adjustment for stock splits, stock dividends,
      combinations and other recapitalizations after the date hereof (collectively,
      a
“Recapitalization”))
      and
      (ii) any Common Stock issued as a dividend or other distribution with respect
      to, or in exchange for, or in replacement of the shares referenced in (i) above,
      excluding in all cases, however, any Registrable Securities that have been
      sold
      by a person publicly, pursuant to the provisions of Rule 144 without volume
      or
      further transfer restrictions, or pursuant to a registration statement under
      the
      1933 Act covering such Registrable Securities that has been declared effective
      by the SEC.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    (h) The
      term
“SEC”
means
      the Securities and Exchange Commission or any successor thereto.

     

    1.2 Reserved.

     

    1.3 Mandatory
      Registration – Amended
      Warrant Price Shares;
      Liquidated Damages. 

     

    (a) The
      Company shall file with the SEC a registration statement on Form SB-2 (or,
      if
      Form SB-2 is not then available to the Company, on such form of registration
      statement as is then available to effect a registration for resale of the
      Registrable Securities), registering all of the Registrable Securities for
      resale not later than May 2, 2008 (which date is 30 days following the date
      of
      this Agreement; the “Filing
      Deadline”).
      If
      Form SB-2 is not available at that time, then the Company will file a
      registration statement on such form as is then available to effect a
      registration of all of the Registrable Securities.

     

    (b) The
      registration rights granted herein (i) are limited to those Holders
      (individually, a “Qualifying
      Holder”;
      collectively, the “Qualifying
      Holders”)
      who,
      during the Amendment Exercise Period (as that term is defined in the
      Amendments), exercise some or all of the Common Stock Purchase Warrants granted
      to them effective December 12, 2007 (a Qualifying Holder’s “2007
      Warrant”;
      the
      Qualifying Holders’ “2007
      Warrants”),
      and
      (ii) apply only to the shares of the Company’s common stock issuable to such
      Qualifying Holders during the Amendment Exercise Period as a result of the
      exercise of up to fifty percent of the 2007 Warrants (the “Amended
      Warrant Price Shares”).

     

    (c) The
      liquidated damages provisions contained herein shall amend and supersede in
      full
      Section 11.2 of the Subscription Agreement entered into between the Company
      and
      the Holder as of December 12, 2007 (the “Subscription
      Agreement”),
      solely in respect of the Registrable Securities. If a registration statement
      covering the Registrable Securities is not filed with the SEC on or prior to
      the
      Filing Deadline, the Company will make pro rata payments to each Qualifying
      Holder, as liquidated damages and not as a penalty, in an amount equal to 1.5%
      of the aggregate amount paid by such Qualifying Holder for the Amended
      Warrant Price Shares
      (for
      which, the parties hereto acknowledge and agree, the per-share exercise price
      is
      $1.25) for each 30-day period or pro rata for any portion thereof following
      the
      Filing Deadline for which no registration statement was filed with respect
      to
      the Registrable Securities. For
      clarity, none
      of
      the Amended Warrant Price Shares shall be subject to any of the time-based
      contractual limitations contained in Section 4(o) of the Subscription Agreement
      after June 12, 2008.

     

    If
      such
      registration statement is not declared effective by the SEC on or prior to
      the
      Effectiveness Deadline, the Company will make pro rata payments to each
      Qualifying Holder, as liquidated damages and not as a penalty, in an amount
      equal to 1.5% of the aggregate amount paid by such Qualifying Holder for the
      Amended
      Warrant Price Shares
      (for
      which, the parties hereto acknowledge and agree, the per-share exercise price
      is
      $1.25) for each
      30-day period or pro rata for any portion thereof following the Effectiveness
      Deadline.
      From
      and after the sooner of the effective date of the Registration Statement or
      the
      Effectiveness Deadline and subject to compliance by the Qualifying Holder with
      all Federal and state securities laws, Registrable Securities may be sold
      without regard to and without being subject to the Subscriber Lockup described
      in Section 4(o) of the Subscription Agreement.

     

    
      
        
        

      

      
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    Such
      payments shall be in partial compensation to the Qualifying Holders, and shall
      not constitute such Qualifying Holders’ exclusive remedy for such events. Such
      payments shall be made to each such Qualifying Holder in cash. Liquidated
      damages for failure to file a registration statement on or prior to the Filing
      Deadline shall be paid within ten days after the Effectiveness Deadline (unless
      such registration statement shall have been declared effective by the SEC on
      or
      prior to the Effectiveness Deadline, in which event all such
      liquidated damages payments for which the Company would otherwise have been
      liable for its failure to file such registration statement on or prior to the
      Filing Deadline shall be deemed automatically waived).
      Liquidated damages for failure to have such registration statement declared
      effective on or prior to the Effectiveness Deadline shall be paid within ten
      days after each
      30-day period or shorter period for which such
      liquidated damages are payable, except for the first period, for which payment
      shall be due 30 days after the Effectiveness Deadline. Liquidated damages shall
      not continue to accrue or be payable from and after December 12, 2008 (twelve
      months following the date of the Subscription Agreement). Notwithstanding
      anything to the contrary herein, the Company shall be liable to make only one
      such series of pro rata payments for any period wherein it is liable both for
      a
      failure to file a registration statement on or prior to the Filing Deadline
      and
      for a failure to have such registration statement declared effective on or
      prior
      to the Effectiveness Deadline.

     

    1.4 Mandatory
      Registration – Private
      Placement Five Percent Shares.

     

    The
      Company shall include in the registration statement referenced in Section 1.3
      all of the shares of Common Stock held of record by the Qualifying Holders
      that
      were issued to them by the Company on or about December 12, 2007, pursuant
      to
      the Subscription Agreement and that were subject to the five percent disposition
      limitations set forth in Section 4(o) of the Subscription Agreement (herein
      the
“Private
      Placement Five Percent Shares”).
      None
      of the liquidated damages referenced in this Agreement applies to the Private
      Placement Five Percent Shares. Any liquidated damages in respect of the Private
      Placement Five Percent Shares shall be calculated and paid in accordance with
      the terms of Section
      11.2 of the Subscription Agreement. Further, the inclusion of the Private
      Placement Five Percent Shares in such registration statement and its declaration
      of effectiveness shall not affect the
      five
      percent disposition limitations set forth in Section 4(o) of such Subscription
      Agreement.

     

    1.5 Obligations
      of the Company. Whenever
      required under this Section 1 to effect the registration of any Registrable
      Securities and any
      Private
      Placement Five Percent Shares (collectively, the “To-Be-Registered
      Securities”),
      the
      Company, at its expense, shall, as expeditiously as reasonably
      possible:

     

    (a) Prepare
      and file with the SEC a registration statement with respect to such
      To-Be-Registered Securities and use its reasonable best efforts to cause such
      registration statement to become effective and, subject to the proviso in this
      Section 1.5(a), keep such registration statement effective until December 12,
      2008; provided,
      however,
      that
      applicable rules under the 1933 Act governing the obligation to file a
      post-effective amendment permit, in lieu of filing a post-effective amendment
      that (i) includes any prospectus required by Section 10(a)(3) of the 1933 Act,
      or (ii) reflects facts or events representing a material or fundamental change
      in the information set forth in the registration statement, the incorporation
      by
      reference of information required to be included in (i) and (ii) above to be
      contained in periodic reports filed pursuant to Section 13 or 15(d) of the
      1934
      Act in the registration statement.

     

    (b) Prepare
      and file with the SEC such amendments and supplements to such registration
      statement and the prospectus provided by Company in connection with such
      registration statement as may be necessary to comply with the provisions of
      the
      1933 Act with respect to the disposition of all securities covered by such
      registration statement.

     

    
      
        
        

      

      
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    (c) Furnish
      to the Qualifying Holders such numbers of copies of a prospectus in conformity
      with the requirements of the 1933 Act, and such other documents as such
      Qualifying Holders may reasonably request from time to time in order to
      facilitate the disposition of the To-Be-Registered Securities owned by
      them.

     

    (d) Use
      its
      best efforts to register and qualify the securities covered by such registration
      statement under such other securities or Blue Sky laws of such jurisdictions
      as
      shall be reasonably requested by the Qualifying Holders; provided that the
      Company shall not be required in connection therewith or as a condition thereto
      to qualify to do business or to file a general consent to service of process
      in
      any such states or jurisdictions, unless the Company is already required to
      qualify to do business or subject to service in such jurisdiction and except
      as
      may be required by the 1933 Act.

     

    (e) Reserved.

     

    (f) Promptly
      notify
      each Qualifying Holder of To-Be-Registered Securities covered by such
      registration statement at any time when a prospectus relating thereto is
      required to be delivered under the 1933 Act of the happening of any event as
      a
      result of which the prospectus included in such registration statement, as
      then
      in effect, includes an untrue statement of a material fact or omits to state
      a
      material fact required to be stated therein or necessary to make the statements
      therein not misleading in the light of the circumstances then existing, and,
      at
      the
      request of a Qualifying Holder, prepare and furnish to such Qualifying Holder
      a
      reasonable number of supplements to, or amendment of, such prospectus as may
      be
      necessary so that, as thereafter delivered to the purchasers of such share,
      such
      prospectus shall not include an untrue statement of a material fact or omit
      to
      state a material fact required to be stated therein or necessary to make the
      statements therein not misleading or incomplete in light of the circumstances
      then existing.

     

    (g) Use
      its
      reasonable best efforts to cause all such To-Be-Registered Securities registered
      pursuant hereunder to be listed on each securities exchange on which similar
      securities issued by the Company are then listed.

     

    (h) Provide
      a
      transfer agent and registrar for all To-Be-Registered Securities registered
      pursuant hereunder and a CUSIP number for all such To-Be-Registered Securities,
      in each case not later than the effective date of such registration
      statement.

     

    (i) Reserved.

     

    (j) Make
      available to each Qualifying Holder participating in such registration, upon
      the
      request of such Qualifying Holder a copy of all documents filed with and all
      correspondence from or to the SEC in connection with any such offering other
      than non-substantive cover letters and the like.

     

    (k) Otherwise
      use its reasonable best efforts to comply with all applicable rules and
      regulations of the SEC, and timely make available to its security holders an
      earnings statement covering the period of at least 12 months, but not more
      than
      18 months, beginning with the first month after the effective date of the
      registration statement, which earnings statement shall satisfy the provisions
      of
      Section 11(a) of the 1933 Act.

     

    
      
        
        

      

      
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    1.6 Furnish
      Information.
      It shall
      be a condition precedent to the obligations of the Company to take any action
      with respect to the To-Be-Registered Securities of any selling Qualifying Holder
      that such Qualifying Holder shall furnish to the Company such information
      regarding itself, its affiliates, the To-Be-Registered Securities held by it,
      and the intended method of disposition of such securities as shall be required
      to effect the registration of such Qualifying Holder’s To-Be-Registered
      Securities, provided such information is timely requested by the
      Company.

     

    1.7 Expenses
      of Company Registration. The
      Company shall bear and pay all expenses incurred by it in connection with any
      registration, filing, or qualification of To-Be-Registered Securities with
      respect to the registrations pursuant to Sections 1.3 and 1.4 for the Qualifying
      Holders and compliance with the terms hereof, including (without limitation)
      all
      registration, filing, and qualification fees, printers and accounting fees
      relating or apportionable thereto and the fees and disbursements of counsel
      for
      the Company, but excluding underwriting discounts and commissions relating
      to
      the To-Be-Registered Securities.

     

    1.8 Reserved.

     

    1.9 Delay
      of Registration. The
      Qualifying Holders shall not have any right to obtain or seek an injunction
      restraining or otherwise delaying any such registration as the result of any
      controversy that might arise with respect to the interpretation or
      implementation of this Section 1.

     

    1.10 Indemnification.
      In
      respect of the To-Be-Registered Securities to be included in a registration
      statement under this Section 1:

     

    (a) To
      the
      extent permitted by law, the Company will indemnify and hold harmless the
      Qualifying Holders, each officer and director of the Qualifying Holders, any
      underwriter (as defined in the 1933 Act) of the Qualifying Holders and each
      person, if any, who controls the Qualifying Holders or underwriter within the
      meaning of the 1933 Act or the 1934 Act, against any losses, claims, damages,
      or
      liabilities (joint or several) to which they may become subject under the 1933
      Act, the 1934 Act or other federal or state law, insofar as such losses, claims,
      damages, or liabilities (or actions in respect thereof) arise out of or are
      based upon any of the following statements, omissions or violations
      (collectively, a “Violation”):
      (i)
      any untrue statement or alleged untrue statement of a material fact contained
      in
      such registration statement, including any preliminary prospectus or final
      prospectus contained therein or any amendments or supplements thereto; (ii)
      the
      omission or alleged omission to state therein a material fact required to be
      stated therein, or necessary to make the statements therein not misleading;
      or
      (iii) any violation or alleged violation by the Company of the 1933 Act, the
      1934 Act, any state securities law or any rule or regulation promulgated under
      the 1933 Act, the 1934 Act or any state securities law; and the Company will
      pay
      to the Qualifying Holders, underwriter or controlling person any legal or other
      expenses reasonably incurred by them in connection with investigating or
      defending any such loss, claim, damage, liability, or action; provided,
      however,
      that
      the indemnity agreement contained in this Section 1.10(a) shall not apply to
      (1)
      a Qualifying Holder if he is either an officer or director of the Company at
      the
      time of the statement, omission, or violation (a “Management
      Qualifying Holder”)
      unless
      such Management Qualifying Holder has sold To-Be-Registered Securities included
      in the registration statement, (2) amounts paid in settlement of any such loss,
      claim, damage, liability, or action if such settlement is effected without
      the
      consent of the Company (which consent shall not be unreasonably withheld),
      or
      (3) any such loss, claim, damage, liability, or action to the extent that it
      arises out of or is based upon a Violation which occurs in reliance upon and
      in
      conformity with written information furnished expressly for use in connection
      with such registration by a Qualifying Holder (including each officer and
      director of such Qualifying Holder), underwriter or controlling
      person.

     

    
      
        
        

      

      
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    (b) To
      the
      extent permitted by law, the selling Qualifying Holders will indemnify and
      hold
      harmless the Company, each of its directors, each of its officers who has signed
      the registration statement, each person, if any, who controls the Company within
      the meaning of the 1933 Act, any underwriter and any controlling person of
      any
      such underwriter, against any losses, claims, damages, or liabilities (joint
      or
      several) to which any of the foregoing persons may become subject, under the
      1933 Act, the 1934 Act, or other federal or state law, insofar as such losses,
      claims, damages, or liabilities (or actions in respect thereto) arise out of
      or
      are based upon any Violation, in each case to the extent (and only to the
      extent) that such Violation occurs in reliance upon and in conformity with
      written information furnished by the Qualifying Holders, or by an officer or
      director of the Qualifying Holders expressly for use in connection with such
      registration; and the Holders will pay any legal or other expenses reasonably
      incurred by any person intended to be indemnified pursuant to this Section
      1.10(b) in connection with investigating or defending any such loss, claim,
      damage, liability, or action; provided,
      however,
      that
      the indemnity agreement contained in this Section 1.10(b) shall not apply to
      amounts paid in settlement of any such loss, claim, damage, liability, or action
      if such settlement is effected without the consent of the Qualifying Holder,
      which consent shall not be unreasonably withheld; provided,
      further,
      that in
      no event shall any indemnity under this Section 1.10(b) exceed the gross
      proceeds from the offering received by the Qualifying Holders, net of
      underwriters’ commissions and discounts.

     

    (c) Promptly
      after obtaining actual knowledge of any third party claim or action as to which
      it may seek indemnification under this Section 1.10, an indemnified party will,
      if a claim in respect thereof is to be made against any indemnifying party
      under
      this Section 1.10, deliver to the indemnifying party a written notice thereof
      and the indemnifying party shall have the right to participate in, and, to
      the
      extent the indemnifying party so desires, jointly with any other indemnifying
      party similarly noticed, to assume the defense thereof with counsel mutually
      satisfactory to the parties; provided,
      however,
      that an
      indemnified party (together with all other indemnified parties which may be
      represented without conflict by one counsel) shall have the right to retain
      one
      separate counsel, with the fees and expenses to be paid by the indemnifying
      party, if representation of such indemnified party by the counsel retained
      by
      the indemnifying party would be inappropriate due to actual or potential
      differing interests between such indemnified party and any other party
      represented by such counsel in such proceeding. The failure to deliver written
      notice to the indemnifying party within a reasonable time of the commencement
      of
      any such action shall relieve such indemnifying party of any liability to the
      indemnified party under this Section 1.10, if, and to the extent that, such
      failure is prejudicial to such indemnifying party’s ability to defend such
      action, but the omission so to deliver written notice to the indemnifying party
      will not relieve it of any liability that it may have to any indemnified party
      otherwise than under this Section 1.10.

     

    (d) If
      the
      indemnification provided for in this Section 1.10 is held by a court of
      competent jurisdiction to be unavailable to an indemnified party with respect
      to
      any loss, liability, claim, damage, or expense referred to therein, then the
      indemnifying party, in lieu of indemnifying such indemnified party hereunder,
      shall contribute to the amount paid or payable by such indemnified party as
      a
      result of such loss, liability, claim, damage, or expense (including, without
      limitation, legal and other expenses incurred by such indemnified party in
      investigating or defending any such action or claim) in such proportion as
      is
      appropriate to reflect the relative fault of the indemnifying party on the
      one
      hand and of the indemnified party on the other in connection with the statements
      or omissions that resulted in such loss, liability, claim, damage, or expense
      as
      well as any other relevant equitable considerations. The relative fault of
      the
      indemnifying party and of the indemnified party shall be determined by reference
      to, among other things, whether the untrue or alleged untrue statement of a
      material fact or the omission to state a material fact relates to information
      supplied by the indemnifying party or by the indemnified party and the parties’
relative intent, knowledge, access to information, and opportunity to correct
      or
      prevent such statement or omission. Notwithstanding the provisions of this
      Section 1.10, the Qualifying Holders shall not be required to contribute any
      amount or make any other payments under this Agreement which in the aggregate
      exceed the net proceeds received by the Qualifying Holders from the offering
      covered by the applicable registration statement.

     

    
      
        
        

      

      
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    (e) Notwithstanding
      the foregoing, to the extent that the provisions on indemnification and
      contribution contained in the underwriting agreement entered into in connection
      with the underwritten public offering are in conflict with the foregoing
      provisions, the provisions in the underwriting agreement shall
      control.

     

    (f) The
      obligations of the Company and Qualifying Holders under this Section 1.10 shall
      survive the completion of any offering of the To-Be-Registered Securities in
      a
      registration statement under this Section 1, and otherwise.

     

    2. Miscellaneous.

     

    2.1 Successors
      and Assigns. Except
      as
      otherwise provided herein, the terms and conditions of this Agreement shall
      inure to the benefit of and be binding upon the respective successors and
      assigns of the parties (including transferees of any shares of the
      To-Be-Registered Securities). Nothing in this Agreement, express or implied,
      is
      intended to confer upon any party other than the parties hereto or their
      respective successors and assigns any rights, remedies, obligations, or
      liabilities under or by reason of this Agreement, except as expressly provided
      in this Agreement.

     

    2.2 Governing
      Law. This
      Agreement shall be governed by and construed under the laws of the State of
      New
      York as applied to agreements among New York residents entered into and to
      be
      performed entirely within New York.

     

    2.3 Counterparts.
      This
      Agreement may be executed in two or more counterparts, each of which shall
      be
      deemed an original, but all of which together shall constitute one and the
      same
      instrument.

     

    2.4 Titles
      and Subtitles.
      The
      titles and subtitles used in this Agreement are used for convenience only and
      are not to be considered in construing or interpreting this
      Agreement.

     

    2.5 Notices. Any
      notice required or permitted under this Agreement shall be given in writing
      and
      shall be deemed effectively given upon personal delivery to the party to be
      notified or by telex or confirmed facsimile, or one delivery day after deposit
      with a recognized overnight express delivery service or courier (for FedEx
      Express Overnight or equivalent delivery to and from an address within the
      United States of America) or three delivery days after deposit with a recognized
      overnight express delivery service or courier (for FedEx Express International
      Priority or equivalent delivery to and from an address outside the United States
      of America), and addressed to the party to be notified at the address indicated
      for such party below, or at such other address as such party may designate
      by
      ten days’ advance written notice to the other party:

     

    
      
        
        

      

      
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            	(a)	
              If
                to the Company:

            

    

     

    Purple
      Beverage Company, Inc.

    Attention:
      Chief Executive Officer

    450
      E.
      Las Olas Blvd #830

    Ft.
      Lauderdale, Florida 33301

    Fax
      number:
      954-462-8758

     

    with
      a
      copy to:

    (which
      shall not constitute notice) 

     

    Bryan
      Cave LLP

    Attention:
      Randolf W. Katz

    2020
      Main
      Street, Suite 600

    Irvine,
      California 92614-8226

    Fax
      number: 949-223-7100

     

    
      	
            	(b)	
              If
                to a Holder: 

            

    

     

    See
      signature page to this Agreement

     

    with
      a
      copy to:

    (which
      shall not constitute notice)

     

    Grushko
      & Mittman, P.C.

    Attention:
      Edward M. Grushko

    551
      Fifth
      Avenue, Suite 1601

    New
      York,
      New York 10176

    Fax
      number:
      212-697-3575

     

    or
      to
      such other person or address as any party shall specify by notice in writing
      to
      each of the other parties. All such notices, requests, demands, waivers, and
      communications shall be deemed to have been received on the date of delivery
      if
      the date of transmission is electronically endorsed automatically on the media
      or evidenced by courier service documentation. If notice is mailed or
      transmitted in a manner in which date of delivery cannot be ascertained from
      the
      media used or courier service records, notice shall be deemed given on the
      fifth
      business day after the mailing or other transmission or delivery thereof. A
      notice of a change of address shall be effective only upon receipt.

     

    2.6 Expenses.
      If any
      action at law or in equity is necessary to enforce or interpret the terms of
      this Agreement, the prevailing party shall be entitled to reasonable attorneys’
fees, costs, and necessary disbursements in addition to any other relief to
      which such party may be entitled.

     

    2.7 Amendments
      and Waivers.
      Any term
      of this Agreement may be amended and the observance of any term of this
      Agreement may be waived (either generally or in a particular instance and either
      retroactively or prospectively), only with the written consent of the Company
      and the Qualifying Holders of the To-Be-Registered Securities then outstanding.
      Any amendment or waiver effected in accordance with this Section 2.7 shall
      be
      binding upon each holder of any To-Be-Registered Securities then outstanding
      and
      the Company; provided that, without the consent of the Company and all
      Qualifying Holders of To-Be-Registered Securities then outstanding, no amendment
      to this Agreement may be made that (i) modifies this Section 2.7, or (ii) would
      affect the Qualifying Holders of the To-Be-Registered Securities in a
      disproportionate manner (other than any disproportionate results that are due
      to
      a difference in the relative stock ownership in the Company).

     

    
      
        
        

      

      
        -
          8 -

        
          

        

      

      
        
        

      

       

    

    2.8 Severability.
      If one
      or more provisions of this Agreement are held to be unenforceable under
      applicable law, such provision shall be excluded from this Agreement and the
      balance of the Agreement shall be interpreted as if such provision were so
      excluded and shall be enforceable in accordance with its terms.

     

    2.9 Aggregation
      of Stock.
      All
      shares of To-Be-Registered Securities held or acquired by affiliated entities
      or
      persons shall be aggregated together for the purpose of determining the
      availability of any rights under this Agreement.

     

    2.10 Entire
      Agreement.
      This
      Agreement constitutes the full and entire understanding and agreement between
      the parties regarding the matters set forth herein. Except as otherwise
      expressly provided herein, the provisions hereof shall inure to the benefit
      of,
      and be binding upon the successors, assigns, heirs, executors, and
      administrators of the parties hereto.

     

    2.11 Further
      Assurances.
      At any
      time, and from time to time, each party will execute such additional instruments
      and take such action as may be reasonably requested by any other party to carry
      out the intent and purposes of this Agreement. 

     

    2.12 Arbitration.
      Any
      dispute, controversy, or claim arising out of or relating to this Agreement
      or
      the To-Be-Registered Securities will be resolved by binding arbitration before
      a
      retired judge at JAMS in New York City, New York. Any interim or final
      arbitration award by be enforced by any court of competent
      jurisdiction.

     

    [BALANCE
      OF PAGE INTENTIONALLY LEFT BLANK.]

    
      
        
        

      

      
        -
          9 -

        
          

        

      

      
        
        

      

    

    IN
      WITNESS WHEREOF, the
      parties have executed this Registration Rights Agreement as of the date first
      above written.

     

    PURPLE
      BEVERAGE COMPANY, INC.

     

     

    
      	
              By:

            	
               

            	 
	 	 	 
	
              Name:

            	
              Theodore
                Farnsworth

            	 
	 	 	 
	
              Title:

            	
              Chief
                Executive Officer 

            	 

    

    

     

    
      	
              HOLDERS:

            	 	 
	 	 	 
	  
	 	  

	
              [name]

            	 	
              [street]

            
	 	 	
            
	 	 	  

	 	 	
              [city,
                state, postal code, country]

            
	 	 	
            
	 	 	   

	  	 	
              [facsimile
                number]

            
	 	 	 
	   
	 	  

	
              [name]

            	 	
              [street]

            
	 	 	 
	 	 	  

	 	 	
              [city,
                state, postal code, country]

            
	 	 	
            
	 	 	  

	 	 	
              [facsimile
                number]

            

    

     

    
      
        
        

      

      
        -
          10 -REGISTRATION
      RIGHTS AGREEMENT

     

    THIS
      REGISTRATION RIGHTS AGREEMENT (this “Agreement”)
      is
      made as of the 2nd day of April, 2008, by and among Purple Beverage Company,
      Inc., a Nevada corporation (the “Company”),
      and
      the individuals and entities who have executed this Agreement and are identified
      on the signature page hereto (each, an “Investor,”
and
      collectively, the “Investors”).

     

    Recitals

     

    WHEREAS,
      in connection with a further equity investment of Common Stock of the Company
      (the “March
      Shares”)
      by the
      Investors pursuant to an Addendum to Subscription Agreement, of even date
      herewith (the “Addendum”),
      by
      and between the Company and the Investors, the Investors have requested, and
      the
      Company has agreed to grant, certain registration rights in respect of certain
      shares of the Company’s Common Stock, as set forth hereinbelow;

     

    NOW,
      THEREFORE, the parties agree as follows:

     

    Agreement

     

    1. Registration
      Rights.
      The
      Company covenants and agrees as follows:

     

    1.1 Definitions.
      For
      purposes of this Section 1:

     

    (a) The
      term
“1933
      Act”
means
      the Securities Act of 1933, as amended, and the rules and regulations
      promulgated thereunder.

     

    (b) The
      term
“Common
      Stock”
means
      the common stock, par value $0.001, of the Company.

     

    (c) The
      term
“1934
      Act”
means
      the Securities Exchange Act of 1934, as amended, and the rules and regulations
      promulgated thereunder.

     

    (d) The
      term
“Filing
      Deadline”
has
      the
      meaning set forth in Section 1.3(a) herein.

     

    (e) The
      term
“Effectiveness
      Deadline”
means
      June 30, 2008 (which date is 90 days following the date of this
      Agreement).

     

    (f) The
      terms
“register,”
      “registered,”
and
      “registration”
refer
      to a registration effected by preparing and filing a registration statement
      or
      similar document in compliance with the 1933 Act, and the declaration or
      ordering of effectiveness of such registration statement or
      document.

     

    (g) The
      term
“Registrable
      Securities”
means
      (i) the March Shares (as subject to appropriate adjustment for stock splits,
      stock dividends, combinations and other recapitalizations after the date hereof
      (collectively, a “Recapitalization”))
      and
      (ii) any Common Stock issued as a dividend or other distribution with respect
      to, or in exchange for, or in replacement of the shares referenced in (i) above,
      excluding in all cases, however, any Registrable Securities that have been
      sold
      by a person publicly, pursuant to the provisions of Rule 144 without volume
      or
      further transfer restrictions, or pursuant to a registration statement under
      the
      1933 Act covering such Registrable Securities that has been declared effective
      by the SEC.

    
      
        
        

      

      
        -
          1
          -

        
          

        

      

      
        
        

      

    

    (h) The
      term
“SEC”
means
      the Securities and Exchange Commission or any successor thereto.

     

    1.2 Reserved.

     

    1.3 Mandatory
      Registration; Liquidated Damages.

     

    (a) The
      Company shall file with the SEC a registration statement on Form SB-2 (or,
      if
      Form SB-2 is not then available to the Company, on such form of registration
      statement as is then available to effect a registration for resale of the
      Registrable Securities), registering all of the Registrable Securities for
      resale not later than May 2, 2008 (which date is 30 days following the date
      of
      this Agreement; the “Filing
      Deadline”).
      If
      Form SB-2 is not available at that time, then the Company will file a
      registration statement on such form as is then available to effect a
      registration of all of the Registrable Securities.

     

    (b) If
      a
      registration statement covering the Registrable Securities is not filed with
      the
      SEC on or prior to the Filing Deadline, the Company will make pro rata payments
      to each Investor, as liquidated damages and not as a penalty, in an amount
      equal
      to 1.5% of the aggregate amount paid by such Investor for the Registrable
      Securities for each 30-day period or pro rata for any portion thereof following
      the Filing Deadline for which no registration statement was filed with respect
      to the Registrable Securities. For
      clarity, none
      of
      the Registrable Securities shall be subject to any of the time-based contractual
      limitations contained in Section 4(o) of the Subscription Agreement, dated
      December 12, 2007, by and between the Company and each of the Investors, among
      other parties thereto, (the “Original
      Subscription Agreement”).

     

    If
      such
      registration statement is not declared effective by the SEC on or prior to
      the
      Effectiveness Deadline, the Company will make pro rata payments to each of
      the
      Investors, as liquidated damages and not as a penalty, in an amount equal to
      1.5% of the aggregate amount paid by such Investor for the Registrable
      Securities for each
      30-day period or pro rata for any portion thereof following the Effectiveness
      Deadline.

     

    Such
      payments shall be in partial compensation to the Investors, and shall not
      constitute such Investors’ exclusive remedy for such events. Such payments shall
      be made to each such Investor in cash. Liquidated
      damages for failure to file a registration statement on or prior to the Filing
      Deadline shall be paid within ten days after the Effectiveness Deadline (unless
      such registration statement shall have been declared effective by the SEC on
      or
      prior to the Effectiveness Deadline, in which event all such
      liquidated damages payments for which the Company would otherwise have been
      liable for its failure to file such registration statement on or prior to the
      Filing Deadline shall be deemed automatically waived).
      Liquidated damages for failure to have such registration statement declared
      effective on or prior to the Effectiveness Deadline shall be paid within ten
      days after each
      30-day period or shorter period for which such
      liquidated damages are payable, except for the first period, for which payment
      shall be due 30 days after the Effectiveness Deadline. Liquidated damages shall
      not continue to accrue or be payable from and after December 12, 2008 (twelve
      months following the date of the Original Subscription Agreement). Notwithstanding
      anything to the contrary herein, the Company shall be liable to make only one
      such series of pro rata payments for any period wherein it is liable both for
      a
      failure to file a registration statement on or prior to the Filing Deadline
      and
      for a failure to have such registration statement declared effective on or
      prior
      to the Effectiveness Deadline.

     

    1.4 Reserved.

     

    
      
        
        

      

      
        -
          2
          -

        
          

        

      

      
        
        

      

    

    1.5 Obligations
      of the Company. Whenever
      required under this Section 1 to effect the registration of any Registrable
      Securities, the Company, at its expense, shall, as expeditiously as reasonably
      possible:

     

    (a) Prepare
      and file with the SEC a registration statement with respect to such Registrable
      Securities and use its reasonable best efforts to cause such registration
      statement to become effective and, subject to the proviso in this Section
      1.5(a), keep such registration statement effective until December 12, 2008;
      provided,
      however,
      that
      applicable rules under the 1933 Act governing the obligation to file a
      post-effective amendment permit, in lieu of filing a post-effective amendment
      that (i) includes any prospectus required by Section 10(a)(3) of the 1933 Act,
      or (ii) reflects facts or events representing a material or fundamental change
      in the information set forth in the registration statement, the incorporation
      by
      reference of information required to be included in (i) and (ii) above to be
      contained in periodic reports filed pursuant to Section 13 or 15(d) of the
      1934
      Act in the registration statement.

     

    (b) Prepare
      and file with the SEC such amendments and supplements to such registration
      statement and the prospectus provided by Company in connection with such
      registration statement as may be necessary to comply with the provisions of
      the
      1933 Act with respect to the disposition of all securities covered by such
      registration statement.

     

    (c) Furnish
      to the Investors such numbers of copies of a prospectus in conformity with
      the
      requirements of the 1933 Act, and such other documents as such Investors may
      reasonably request from time to time in order to facilitate the disposition
      of
      the Registrable Securities owned by them.

     

    (d) Use
      its
      best efforts to register and qualify the securities covered by such registration
      statement under such other securities or Blue Sky laws of such jurisdictions
      as
      shall be reasonably requested by the Investors; provided that the Company shall
      not be required in connection therewith or as a condition thereto to qualify
      to
      do business or to file a general consent to service of process in any such
      states or jurisdictions, unless the Company is already required to qualify
      to do
      business or subject to service in such jurisdiction and except as may be
      required by the 1933 Act.

     

    (e) Reserved.

     

    (f) Promptly
      notify
      each Investor of Registrable Securities covered by such registration statement
      at any time when a prospectus relating thereto is required to be delivered
      under
      the 1933 Act of the happening of any event as a result of which the prospectus
      included in such registration statement, as then in effect, includes an untrue
      statement of a material fact or omits to state a material fact required to
      be
      stated therein or necessary to make the statements therein not misleading in
      the
      light of the circumstances then existing, and, at
      the
      request of an Investor, prepare and furnish to such Investor a reasonable number
      of supplements to, or amendment of, such prospectus as may be necessary so
      that,
      as thereafter delivered to the purchasers of such share, such prospectus shall
      not include an untrue statement of a material fact or omit to state a material
      fact required to be stated therein or necessary to make the statements therein
      not misleading or incomplete in light of the circumstances then
      existing.

     

    (g) Use
      its
      reasonable best efforts to cause all such Registrable Securities registered
      pursuant hereunder to be listed on each securities exchange on which similar
      securities issued by the Company are then listed.

    
      
        
        

      

      
        -
          3
          -

        
          

        

      

      
        
        

      

    

    (h) Provide
      a
      transfer agent and registrar for all Registrable Securities registered pursuant
      hereunder and a CUSIP number for all such Registrable Securities, in each case
      not later than the effective date of such registration statement.

     

    (i) Reserved.

     

    (j) Make
      available to each Investor participating in such registration, upon the request
      of such Investor a copy of all documents filed with and all correspondence
      from
      or to the SEC in connection with any such offering other than non-substantive
      cover letters and the like.

     

    (k) Otherwise
      use its reasonable best efforts to comply with all applicable rules and
      regulations of the SEC, and timely make available to its security Investors
      an
      earnings statement covering the period of at least 12 months, but not more
      than
      18 months, beginning with the first month after the effective date of the
      registration statement, which earnings statement shall satisfy the provisions
      of
      Section 11(a) of the 1933 Act.

     

    1.6 Furnish
      Information.
      It shall
      be a condition precedent to the obligations of the Company to take any action
      with respect to the Registrable Securities of any selling Investor that such
      Investor shall furnish to the Company such information regarding itself, its
      affiliates, the Registrable Securities held by it, and the intended method
      of
      disposition of such securities as shall be required to effect the registration
      of such Investor’s Registrable Securities, provided such information is timely
      requested by the Company.

     

    1.7 Expenses
      of Company Registration. The
      Company shall bear and pay all expenses incurred by it in connection with any
      registration, filing, or qualification of Registrable Securities with respect
      to
      the registrations pursuant to Sections 1.3 and 1.4 for the Investors and
      compliance with the terms hereof, including (without limitation) all
      registration, filing, and qualification fees, printers and accounting fees
      relating or apportionable thereto and the fees and disbursements of counsel
      for
      the Company, but excluding underwriting discounts and commissions relating
      to
      the Registrable Securities.

     

    1.8 Reserved.

     

    1.9 Delay
      of Registration. The
      Investors shall not have any right to obtain or seek an injunction restraining
      or otherwise delaying any such registration as the result of any controversy
      that might arise with respect to the interpretation or implementation of this
      Section 1.

     

    1.10 Indemnification.
      In
      respect of the Registrable Securities to be included in a registration statement
      under this Section 1:

     

    (a) To
      the
      extent permitted by law, the Company will indemnify and hold harmless the
      Investors, each officer and director of the Investors, any underwriter (as
      defined in the 1933 Act) of the Investors and each person, if any, who controls
      the Investors or underwriter within the meaning of the 1933 Act or the 1934
      Act,
      against any losses, claims, damages, or liabilities (joint or several) to which
      they may become subject under the 1933 Act, the 1934 Act or other federal or
      state law, insofar as such losses, claims, damages, or liabilities (or actions
      in respect thereof) arise out of or are based upon any of the following
      statements, omissions or violations (collectively, a “Violation”):
      (i)
      any untrue statement or alleged untrue statement of a material fact contained
      in
      such registration statement, including any preliminary prospectus or final
      prospectus contained therein or any amendments or supplements thereto; (ii)
      the
      omission or alleged
      omission to state therein a material fact required to be stated therein, or
      necessary to make the statements therein not misleading; or (iii) any violation
      or alleged violation by the Company of the 1933 Act, the 1934 Act, any state
      securities law or any rule or regulation promulgated under the 1933 Act, the
      1934 Act or any state securities law; and the Company will pay to the Investors,
      underwriter or controlling person any legal or other expenses reasonably
      incurred by them in connection with investigating or defending any such loss,
      claim, damage, liability, or action; provided,
      however,
      that
      the indemnity agreement contained in this Section 1.10(a) shall not apply to
      (1)
      an Investor if he is either an officer or director of the Company at the time
      of
      the statement, omission, or violation (a “Management
      Investor”)
      unless
      such Management Investor has sold Registrable Securities included in the
      registration statement, (2) amounts paid in settlement of any such loss, claim,
      damage, liability, or action if such settlement is effected without the consent
      of the Company (which consent shall not be unreasonably withheld), or (3) any
      such loss, claim, damage, liability, or action to the extent that it arises
      out
      of or is based upon a Violation which occurs in reliance upon and in conformity
      with written information furnished expressly for use in connection with such
      registration by an Investor (including each officer and director of such
      Investor), underwriter or controlling person.

     

     

    
      
        
        

      

      
        -
          4
          -

        
          

        

      

      
        
        

      

    

     

    (b) To
      the
      extent permitted by law, the selling Investors will indemnify and hold harmless
      the Company, each of its directors, each of its officers who has signed the
      registration statement, each person, if any, who controls the Company within
      the
      meaning of the 1933 Act, any underwriter and any controlling person of any
      such
      underwriter, against any losses, claims, damages, or liabilities (joint or
      several) to which any of the foregoing persons may become subject, under the
      1933 Act, the 1934 Act, or other federal or state law, insofar as such losses,
      claims, damages, or liabilities (or actions in respect thereto) arise out of
      or
      are based upon any Violation, in each case to the extent (and only to the
      extent) that such Violation occurs in reliance upon and in conformity with
      written information furnished by the Investors, or by an officer or director
      of
      the Investors expressly for use in connection with such registration; and the
      Investors will pay any legal or other expenses reasonably incurred by any person
      intended to be indemnified pursuant to this Section 1.10(b) in connection with
      investigating or defending any such loss, claim, damage, liability, or action;
      provided,
      however,
      that
      the indemnity agreement contained in this Section 1.10(b) shall not apply to
      amounts paid in settlement of any such loss, claim, damage, liability, or action
      if such settlement is effected without the consent of the Investor, which
      consent shall not be unreasonably withheld; provided,
      further,
      that in
      no event shall any indemnity under this Section 1.10(b) exceed the gross
      proceeds from the offering received by the Investors, net of underwriters’
commissions and discounts.

     

    (c) Promptly
      after obtaining actual knowledge of any third party claim or action as to which
      it may seek indemnification under this Section 1.10, an indemnified party will,
      if a claim in respect thereof is to be made against any indemnifying party
      under
      this Section 1.10, deliver to the indemnifying party a written notice thereof
      and the indemnifying party shall have the right to participate in, and, to
      the
      extent the indemnifying party so desires, jointly with any other indemnifying
      party similarly noticed, to assume the defense thereof with counsel mutually
      satisfactory to the parties; provided,
      however,
      that an
      indemnified party (together with all other indemnified parties which may be
      represented without conflict by one counsel) shall have the right to retain
      one
      separate counsel, with the fees and expenses to be paid by the indemnifying
      party, if representation of such indemnified party by the counsel retained
      by
      the indemnifying party would be inappropriate due to actual or potential
      differing interests between such indemnified party and any other party
      represented by such counsel in such proceeding. The failure to deliver written
      notice to the indemnifying party within a reasonable time of the commencement
      of
      any such action shall relieve such indemnifying party of any liability to the
      indemnified party under this Section 1.10, if, and to the extent that, such
      failure is prejudicial to such indemnifying party’s ability to defend
such
      action, but the omission so to deliver written notice to the indemnifying party
      will not relieve it of any liability that it may have to any indemnified party
      otherwise than under this Section 1.10.

    

      
        
          
          

        

        
          -
            5
            -

          
            

          

        

        
          
          

        

      

    

     

    (d) If
      the
      indemnification provided for in this Section 1.10 is held by a court of
      competent jurisdiction to be unavailable to an indemnified party with respect
      to
      any loss, liability, claim, damage, or expense referred to therein, then the
      indemnifying party, in lieu of indemnifying such indemnified party hereunder,
      shall contribute to the amount paid or payable by such indemnified party as
      a
      result of such loss, liability, claim, damage, or expense (including, without
      limitation, legal and other expenses incurred by such indemnified party in
      investigating or defending any such action or claim) in such proportion as
      is
      appropriate to reflect the relative fault of the indemnifying party on the
      one
      hand and of the indemnified party on the other in connection with the statements
      or omissions that resulted in such loss, liability, claim, damage, or expense
      as
      well as any other relevant equitable considerations. The relative fault of
      the
      indemnifying party and of the indemnified party shall be determined by reference
      to, among other things, whether the untrue or alleged untrue statement of a
      material fact or the omission to state a material fact relates to information
      supplied by the indemnifying party or by the indemnified party and the parties’
relative intent, knowledge, access to information, and opportunity to correct
      or
      prevent such statement or omission. Notwithstanding the provisions of this
      Section 1.10, the Investors shall not be required to contribute any amount
      or
      make any other payments under this Agreement which in the aggregate exceed
      the
      net proceeds received by the Investors from the offering covered by the
      applicable registration statement.

     

    (e) Notwithstanding
      the foregoing, to the extent that the provisions on indemnification and
      contribution contained in the underwriting agreement entered into in connection
      with the underwritten public offering are in conflict with the foregoing
      provisions, the provisions in the underwriting agreement shall
      control.

     

    (f) The
      obligations of the Company and Investors under this Section 1.10 shall survive
      the completion of any offering of the Registrable Securities in a registration
      statement under this Section 1, and otherwise.

     

    2. Miscellaneous.

     

    2.1 Successors
      and Assigns. Except
      as
      otherwise provided herein, the terms and conditions of this Agreement shall
      inure to the benefit of and be binding upon the respective successors and
      assigns of the parties (including transferees of any shares of the Registrable
      Securities). Nothing in this Agreement, express or implied, is intended to
      confer upon any party other than the parties hereto or their respective
      successors and assigns any rights, remedies, obligations, or liabilities under
      or by reason of this Agreement, except as expressly provided in this
      Agreement.

     

    2.2 Governing
      Law. This
      Agreement shall be governed by and construed under the laws of the State of
      New
      York as applied to agreements among New York residents entered into and to
      be
      performed entirely within New York.

     

    2.3 Counterparts.
      This
      Agreement may be executed in two or more counterparts, each of which shall
      be
      deemed an original, but all of which together shall constitute one and the
      same
      instrument.

     

    
      
        
        

      

      
        -
          6
          -

        
          

        

      

      
        
        

      

    

    2.4 Titles
      and Subtitles.
      The
      titles and subtitles used in this Agreement are used for convenience only and
      are not to be considered in construing or interpreting this
      Agreement.

     

    2.5 Notices. Any
      notice required or permitted under this Agreement shall be given in writing
      and
      shall be deemed effectively given upon personal delivery to the party to be
      notified or by telex or confirmed facsimile, or one delivery day after deposit
      with a recognized overnight express delivery service or courier (for FedEx
      Express Overnight or equivalent delivery to and from an address within the
      United States of America) or three delivery days after deposit with a recognized
      overnight express delivery service or courier (for FedEx Express International
      Priority or equivalent delivery to and from an address outside the United States
      of America), and addressed to the party to be notified at the address indicated
      for such party below, or at such other address as such party may designate
      by
      ten days’ advance written notice to the other party:

     

    (a)    If
      to the
      Company:

     

    Purple
      Beverage Company, Inc.

    Attention:
      Chief Executive Officer

    450
      E.
      Las Olas Blvd #830

    Ft.
      Lauderdale, Florida 33301

    Fax
      number:
      954-462-8758

     

    with
      a
      copy to:

    (which
      shall not constitute notice) 

     

    Bryan
      Cave LLP

    Attention:
      Randolf W. Katz

    2020
      Main
      Street, Suite 600

    Irvine,
      California 92614-8226

    Fax
      number: 949-223-7100

     

    (b)    If
      to an
      Investor: 

     

    See
      signature page to this Agreement

     

    with
      a
      copy to:

    (which
      shall not constitute notice)

     

    Grushko
      & Mittman, P.C.

    Attention:
      Edward M. Grushko

    551
      Fifth
      Avenue, Suite 1601

    New
      York,
      New York 10176

    Fax
      number:
      212-697-3575

     

    or
      to
      such other person or address as any party shall specify by notice in writing
      to
      each of the other parties. All such notices, requests, demands, waivers, and
      communications shall be deemed to have been received on the date of delivery
      if
      the date of transmission is electronically endorsed automatically on the media
      or evidenced by courier service documentation. If notice is mailed or
      transmitted in a manner in which date of delivery cannot be ascertained from
      the
      media used or courier service records, notice shall be deemed given on the
      fifth
      business day after the mailing or other
      transmission or delivery thereof. A notice of a change of address shall be
      effective only upon receipt.

    

      
        
          
          

        

        
          -
            7
            -

          
            

          

        

        
          
          

        

      

    

     

    2.6 Expenses.
      If any
      action at law or in equity is necessary to enforce or interpret the terms of
      this Agreement, the prevailing party shall be entitled to reasonable attorneys’
fees, costs, and necessary disbursements in addition to any other relief to
      which such party may be entitled.

     

    2.7 Amendments
      and Waivers.
      Any term
      of this Agreement may be amended and the observance of any term of this
      Agreement may be waived (either generally or in a particular instance and either
      retroactively or prospectively), only with the written consent of the Company
      and the Investors of the Registrable Securities then outstanding. Any amendment
      or waiver effected in accordance with this Section 2.7 shall be binding upon
      each holder of any Registrable Securities then outstanding and the Company;
      provided that, without the consent of the Company and all Investors of
      Registrable Securities then outstanding, no amendment to this Agreement may
      be
      made that (i) modifies this Section 2.7, or (ii) would affect the Investors
      of
      the Registrable Securities in a disproportionate manner (other than any
      disproportionate results that are due to a difference in the relative stock
      ownership in the Company).

     

    2.8 Severability.
      If one
      or more provisions of this Agreement are held to be unenforceable under
      applicable law, such provision shall be excluded from this Agreement and the
      balance of the Agreement shall be interpreted as if such provision were so
      excluded and shall be enforceable in accordance with its terms.

     

    2.9 Aggregation
      of Stock.
      All
      shares of Registrable Securities held or acquired by affiliated entities or
      persons shall be aggregated together for the purpose of determining the
      availability of any rights under this Agreement.

     

    2.10 Entire
      Agreement.
      This
      Agreement constitutes the full and entire understanding and agreement between
      the parties regarding the matters set forth herein. Except as otherwise
      expressly provided herein, the provisions hereof shall inure to the benefit
      of,
      and be binding upon the successors, assigns, heirs, executors, and
      administrators of the parties hereto.

     

    2.11 Further
      Assurances.
      At any
      time, and from time to time, each party will execute such additional instruments
      and take such action as may be reasonably requested by any other party to carry
      out the intent and purposes of this Agreement. 

     

    2.12 Arbitration.
      Any
      dispute, controversy, or claim arising out of or relating to this Agreement
      or
      the Registrable Securities will be resolved by binding arbitration before a
      retired judge at JAMS in New York City, New York. Any interim or final
      arbitration award by be enforced by any court of competent
      jurisdiction.

     

    [BALANCE
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          8
          -

        
          

        

      

      
        
        

      

    

    IN
      WITNESS WHEREOF, the
      parties have executed this Registration Rights Agreement as of the date first
      above written.

     

    PURPLE
      BEVERAGE COMPANY, INC.

     

    
      	
              By:

            	 
	 	 
	
              Name:

            	
              Theodore
                Farnsworth

            
	 	 
	
              Title:

            	
              President

            

    

    

    INVESTORS:

    

    
      	 	 	 
	
              [name]

            	 	
              [street]

            
	 	 	 
	 	 	
              [city,
                state, postal code, country]

            
	 	 	 
	 	 	
              [facsimile
                number]

            
	 	 	 
	 	 	 
	
              [name]

            	 	
              [street]

            
	 	 	 
	 	 	
              [city,
                state, postal code, country]

            
	 	 	 
	 	 	
              [facsimile
                number]

            

    

     

    
      
        
        

      

      
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Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00140-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00140-of-00352.parquet"}]]