Document:

Exhibit 4.2

     THIS WARRANT HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS
AMENDED OR ANY STATE SECURITIES LAWS AND MAY NOT BE OFFERED OR SOLD EXCEPT IN
COMPLIANCE THEREWITH AND THE PROVISIONS OF THIS WARRANT

No. of Shares of Common Stock: ______                           Warrant No. ___
Date of Issuance: ________, _____

                                     WARRANT

              To Purchase Common Stock of Branded Media Corporation

     THIS IS TO CERTIFY THAT, ________________ (the "Holder"), as well as its
successors and assigns, in exchange for consideration the receipt and
sufficiency of which is hereby acknowledged, is entitled, at any time during the
Exercise Period (as hereinafter defined), to purchase from Branded Media
Corporation, a Nevada corporation (the "Company"), ________ shares of common
stock of the Company, par value $.001 per share (the "Common Stock") (subject to
adjustment as provided herein), in whole or in part, at a purchase price of
$_______ per share (subject to adjustment as provided herein) (the "Purchase
Price") all on the terms and conditions and pursuant to the provisions
hereinafter set forth.

                                 I. DEFINITIONS

The following terms have the meanings set forth below:

     "Additional Shares of Common Stock" means all shares of Common Stock issued
by Company after the date of this Warrant other than the following "Permitted
Issuances":

     (i) shares of Common Stock issued or issuable upon conversion, exchange, or
     exercise of any Convertible Securities outstanding on the issue date of
     this Warrant; and

     (ii) shares of Common Stock issued or issuable by reason of a dividend,
     stock split, split-up or other distribution on shares of Common Stock that
     are covered by Section 4.1 below.

     "Affiliate," when used with reference to a specified Person, means any
Person that, directly, or indirectly through one or more intermediaries,
controls, is controlled by, or is under common Control with, the specified
Person.

     "Board" means the Board of Directors of Company.

     "Business Day" means any day that is not a Saturday, a Sunday or a day on
which commercial banks are required or permitted by law to be closed in the City
of New York.

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     "Common Stock" means (except where the context otherwise indicates) the
Common Stock, par value $.001 per share, of Company.

     "Convertible Securities" means any option, warrant or share of preferred
stock of Company or any other security, in any case, which is convertible into
or exercisable or exchangeable for Additional Shares of Common Stock, either
immediately or upon the occurrence of a specified date or a specified event.

     "Current Market Price" means, in respect of a share of Common Stock on any
date, either (a) if there shall then be a public market for the Common Stock,
the average of the daily market prices (determined as provided below) for 20
consecutive trading days commencing immediately before such date, or (b) if
there shall not then be a public market for the Common Stock, the fair market
value (determined as provided below) of the Common Stock as at such date. For
purposes of clause (a), the "daily market price" for any day shall be (i) if the
shares of such class of Common Stock then are listed and traded on the New York
Stock Exchange, Inc. ("NYSE"), the closing price on such day as reported on the
NYSE Composite Transactions Tape, (ii) if the shares of such class of Common
Stock then are not listed and traded on the NYSE, the last sale price on such
day on the principal stock exchange or the National Market of the NASD Automated
Quotation System on which the Common Stock is then listed or admitted to trading
("NASDAQ"), (iii) if the Common Stock is not then listed or admitted to trading
on any stock exchange or the NASDAQ, the average of the last reported closing
bid and ask prices on such day in the over-the-counter market as furnished by
the NASDAQ or the National Quotation Bureau, Inc., (iv) if neither such
corporation at the time is engaged in the business of reporting such prices, as
furnished by any similar firm then engaged in such business, or (v) if there is
no such firm, as furnished by any member of the NASD selected by the Required
Holders and Company or, if they cannot agree upon such selection, as selected by
two such members of the NASD, one of which shall be selected by the Required
Holders and one of which shall be selected by Company. For purposes of clause
(b), "fair market value" shall be determined by the Board and shall be the price
that would reflect the economic value of such shares on a fully distributed
basis (that is, as if such shares were traded on a free and active market on an
exchange or over-the-counter) giving effect to the exercise or conversion of all
Convertible Securities, if any (including the receipt by Company of the related
exercise or conversion price), in a sale by a willing seller under no compulsion
to sell and a willing buyer under no compulsion to buy. If within thirty (30)
days of receipt by the Required Holders of the Board's determination of fair
market value the Required Holders give written notice of their disagreement with
such determination, which notice shall include the Required Holders' statement
of the amount they would accept as fair market value, the Company shall engage
an investment banking firm of nationally recognized standing mutually acceptable
to and selected by Company and the Required Holders within thirty (30) days
after written notice of such challenge to determine fair market value in
accordance with the preceding sentence; provided, however, if Company and the
Required Holders cannot agree on a mutually acceptable investment banking firm
within such thirty (30) day period, Company and the Required Holders shall,
within such thirty (30) day period, each choose one investment banking firm of
recognized standing and the respective chosen firms shall, within five (5) days
after the later of such firms is chosen, agree on another investment banking
firm which shall be engaged to make the determination of the fair market value.
The determination by the engaged firm shall be made as soon as practicable, but
not later than thirty (30) days after the date such firm is engaged. The cost of
the investment banking firm or firms selected shall be borne by Company if the

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fair market value as determined by the engaged firm is higher than that posited
by the Required Holders or, if lower than that so posited, is closer in amount
thereto than to the amount determined by the Board, and shall be borne by the
Required Holders if the fair market value as determined by the engaged firm is
lower than that determined by the Board or, if higher than that so determined,
is closer in amount thereto than to the amount posited by the Required Holders;
otherwise, such cost shall be borne equally by Company and the Required Holders.

     "Current Warrant Price" means, in respect of a share of Common Stock on any
date herein specified, the price at which a share of Common Stock may be
purchased pursuant to this Warrant on such date.

     "Exchange Act" means the Securities Exchange Act of 1934, as amended, and
all rules and regulations promulgated thereunder.

     "Expiration Date" means ________, ____.

     "Governmental Authority" means any nation or government, any state or other
political subdivision thereof, and any agency, department or other entity
exercising executive, legislative, judicial, regulatory or administrative
functions of or pertaining to government.

     "Holder" means the Person in whose name the Warrant set forth herein is
registered on the books of Company maintained for such purpose.

     "NASD" means the National Association of Securities Dealers, Inc., or any
successor entity thereto.

     "Organic Change" means (a) any sale, lease, exchange or other transfer of
all or substantially all of the property, assets or business of Company, (b) any
liquidation, dissolution or winding up of Company, whether voluntary or
involuntary, or (c) any merger or consolidation to which Company is a party and
which the holders of the voting securities of Company immediately prior thereto
own less than a majority of the outstanding voting securities of the surviving
entity immediately following such transaction.

     "Outstanding" means, when used with reference to Common Stock, on any date,
all issued shares of Common Stock on such date, except shares then owned or held
by or for the account of Company or any Subsidiary thereof, and shall include
all shares issuable in respect of outstanding scrip or any certificates
representing fractional interests in shares of Common Stock.

     "Person" means any individual, sole proprietorship, partnership, limited
liability company, joint venture, trust, unincorporated organization,
association, corporation, institution, public benefit corporation, entity or
Governmental Authority.

     "Required Holders" mean the holders of Warrants exercisable for in excess
of 50% of the aggregate number of Warrant Shares then purchasable upon exercise
of all Warrants.

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     "SEC" means the U.S. Securities and Exchange Commission, or any successor
thereto.

     "Securities Act" means the Securities Act of 1933, as amended, and all
rules and regulations promulgated thereunder.

     "Subsidiary" means, with respect to any Person, (a) any corporation of
which an aggregate of more than 50% of the outstanding Stock having ordinary
voting power to elect a majority of the board of directors of such corporation
is at the time, directly or indirectly, owned legally or beneficially by such
Person or one or more Subsidiaries of such Person, and (b) any partnership or
other entity in which such Person or one or more Subsidiaries of such Person
shall have an interest (whether in the form of voting or participation in
profits or capital contribution) of more than 50%.

     "Transfer" means any disposition of any Warrant or Warrant Shares or of any
interest in either thereof, which would constitute a sale thereof within the
meaning of the Securities Act.

     "Warrant" means this Warrant and all warrants issued upon transfer,
division or combination of, or in substitution for, this Warrant. All Warrants
shall at all times be identical as to terms and conditions and date, except as
to the number of shares of Common Stock for which they may be exercised.

     "Warrant Price" means an amount equal to (i) the number of shares of Common
Stock being purchased upon exercise of this Warrant pursuant to Section 2.1,
multiplied by (ii) the Current Warrant Price as of the date of such exercise.

     "Warrant Shares" means any of the shares of Common Stock issued or issuable
upon the exercise of this Warrant.

                             II. EXERCISE OF WARRANT

     2.1 Exercise Period. From and after the date of this Warrant and until 5:00
P.M., New York time, on the Expiration Date (the "Exercise Period"), Holder may
exercise this Warrant, on any Business Day, for all or any part of the Warrant
Shares.

     2.2 Exercise Notice; Delivery of Certificates. In order to exercise this
Warrant, Holder shall deliver to Company at its principal office at 425 Madison
Avenue - Penthouse, New York, NY 10017 or at the office or agency designated by
Company pursuant to Section 14.2, (i) a written notice of Holder's election to
exercise this Warrant, specifying the number of shares of Common Stock to be
purchased, (ii) payment of the Warrant Price, and (iii) this Warrant. Such
notice shall be substantially in the form of the subscription form appearing at
the end of this Warrant as Exhibit A, duly executed by Holder or its agent or
attorney. Upon receipt of such notice, Company shall, as promptly as
practicable, and, subject to receipt of any necessary regulatory approvals
(including expiration of any applicable waiting period), in any event within two
(2) Business Days thereafter, deliver to Holder a duly executed certificate or
certificates representing the aggregate number of full shares of Common Stock
issuable upon such exercise, together with cash in lieu of any fraction of a
share, as hereinafter provided. Such stock certificate or certificates shall be
in such denominations and registered in the name designated in the subscription
form, subject to Article IX. Holder shall be deemed to have become a holder of

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record of such Warrant Shares for all purposes, as of the date on which all
items in clauses (i)-(iii) above have been received by Company and all taxes
required to be paid by Holder, if any, pursuant to Section 2.4 have been paid.
If this Warrant shall have been exercised in part, Company shall deliver to
Holder a new Warrant evidencing the rights of Holder to purchase the remaining
shares of Common Stock issuable upon exercise of this Warrant, which new Warrant
shall in all other respects be identical with this Warrant. Notwithstanding the
foregoing, if in connection with the exercise of a Warrant or acquisition of
shares of Common Stock, any regulatory approval shall be required, including
expiration of any applicable waiting period, then, if Holder attempts to
exercise during such restricted period and the Expiration Date shall fall within
that period, the Expiration Date shall be extended while any such regulatory
approval or waiting period is pending and promptly following receipt of such
approval or expiration of such waiting period (but in no event later than two
(2) Business Days thereafter), the Warrant shall be surrendered and the Warrant
Price shall be paid as provided herein.

     2.3 Payment of Warrant Price. Payment of the Warrant Price shall be made at
the option of the Holder by:

     (i) (A) certified or official bank check or (B) wire transfer in
     immediately available funds;

     (ii) the surrender to Company of that number of Warrant Shares (or the
     right to receive such number of Warrant Shares under this Warrant) or
     shares of Common Stock having an aggregate Current Market Price equal to or
     greater than the Current Warrant Price for all shares then being purchased;
     or

     (iii) any combination thereof.

     2.4 Payment of Taxes. Company shall pay all expenses, taxes and other
governmental charges with respect to the issuance and delivery of the Warrant
Shares, unless such tax or charge is imposed by law upon Holder. Company shall
not be required, however, to pay any transfer tax or other similar charge
imposed in connection with the issuance of any certificate for shares of Common
Stock in any name other than that of Holder.

     2.5 Fractional Shares. Company shall not be required to issue a fractional
share of Common Stock upon exercise of any Warrant. As to any fraction of a
share which the Holder of one or more Warrants would otherwise be entitled to
purchase upon such exercise Company shall pay a cash adjustment to Holder in
respect of such final fraction in an amount equal to the same fraction of the
Current Market Price per share of Common Stock on the date of exercise.

                                  III. TRANSFER

     3.1 Transfer. Subject to compliance with Article IX of this Warrant,
Transfer of this Warrant and all rights hereunder, in whole or in part, shall be
registered on the books of Company to be maintained for such purpose, upon
surrender of this Warrant at the principal office of Company referred to in
Section 2.2 or the office or agency otherwise designated by Company, together
with a duly executed written assignment of this Warrant substantially in the
form of Exhibit B hereto and funds sufficient to pay any transfer taxes payable

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upon the making of such Transfer. Upon such surrender and, if required, such
payment, Company shall, subject to Article IX, execute and deliver a new Warrant
or Warrants in the name of the assignee or assignees and in the denomination
specified in such instrument of assignment, and shall issue to the assignor a
new Warrant evidencing the portion of this Warrant not so assigned, and this
Warrant shall promptly be cancelled. A Warrant, if properly assigned in
compliance with Article IX, may be exercised by a new Holder for the purchase of
shares of Common Stock without having a new Warrant issued.

     3.2 Expenses. Company shall prepare issue and deliver at its own expense
(other than transfer taxes) the new Warrant or Warrants under this Article III.

     3.3 Maintenance of Books. Company agrees to maintain, or cause to be
maintained, at its aforesaid office or agency or other office so designated by
the Company, books for the registration of Warrants and the Transfer of the
Warrants. The Holder may change its address as shown on the registration by
written notice to the Company requesting such change.

                                 IV. ADJUSTMENTS

     The number of shares of Common Stock for which this Warrant is exercisable,
or the price at which such shares may be purchased upon exercise of this
Warrant, shall be subject to adjustment from time to time as set forth in this
Article IV. Company shall give each Holder notice of any event described below
which requires an adjustment pursuant to this Article IV at the time of such
event as required by Section 5.1.

     4.1 Stock Dividends, Subdivisions and Combinations. If at any time Company
shall:

     (a) subdivide or split its Outstanding shares of Common Stock into a larger
     number of shares of Common Stock, or

     (b) combine or reclassify its Outstanding shares of Common Stock into a
     smaller number of shares of Common Stock,

then (i) the number of shares of then Common Stock for which this Warrant is
exercisable immediately after the occurrence of any such event shall be adjusted
to equal the number of shares of Common Stock which a record holder of the same
number of shares of Common Stock for which this Warrant is exercisable
immediately prior to the occurrence of such event or the record date therefore,
whichever is earlier, would own or be entitled to receive after the happening of
such event, and (ii) the Current Warrant Price shall be adjusted to equal (A)
the Current Warrant Price multiplied by the number of shares of Common Stock for
which this Warrant is exercisable immediately prior to the adjustment divided by
(B) the number of shares for which this Warrant is exercisable immediately after
such adjustment.

     4.2 Certain Other Distributions and Adjustments. If at any time Company
shall declare, order, pay or make a dividend or other distribution on its Common
Stock payable in securities of the Company (other than dividends or
distributions of shares of Common Stock which are referred to in Section 4.1) or

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payable in cash or other property (other than cash out of earnings or earned
surplus, determined in accordance with generally accepted accounting
principles), then and in each such event provision shall be made so that the
Registered Holder shall receive upon exercise hereof, in addition to the number
of shares of Common Stock issuable hereunder, the kind and amount of securities
of the Company and/or cash and other property which the Registered Holder would
have been entitled to receive had this Warrant been exercised for Common Stock
on the date of such event and had the Registered Holder thereafter, during the
period from the date of such event to and including the Exercise Date, retained
any such securities receivable, giving application to all adjustments called for
during such period under this Section 4.2 with respect to the rights of the
Registered Holder.

     4.3 Share Issuances. So long as this Warrant is outstanding, if the Company
shall offer, issue or agree to issue any shares of Common Stock except for the
Permitted Issuances for a consideration less than the Purchase Price in effect
at the time of such issue, then, and thereafter successively upon each such
issue, the Purchase Price shall be reduced to such other lower issue price. For
purposes of this adjustment, the issuance of any security carrying the right to
convert such security into shares of Common Stock or of any warrant, right or
option to purchase Common Stock shall result in an adjustment to the Purchase
Price upon the issuance of the above-described security and again upon the
issuance of shares of Common Stock upon exercise of such conversion or purchase
rights if such issuance is at a price lower than the then applicable Purchase
Price. The reduction of the Purchase Price described in this paragraph is in
addition to other rights of the Registered Holder described in this Warrant.

     4.4 Intentionally Deleted.

     4.5 Intentionally Deleted.

     4.6 Intentionally Deleted.

     4.7 Other Provisions Applicable to Adjustments under Article IV. The
following provisions shall be applicable to the making of adjustments of the
Current Warrant Price provided for in this Article IV:

     (a) Computation of Consideration. To the extent that any Additional Shares
     of Common Stock or any Convertible Securities or any warrants or other
     rights to subscribe for or purchase any Additional Shares of Common Stock
     or any Convertible Securities shall be issued for cash consideration, the
     consideration received by Company therefore shall be the amount of the cash
     received by Company therefore. To the extent that such issuance shall be
     for a consideration other than cash, then, except as herein otherwise
     expressly provided, the amount of such consideration shall be deemed to be
     the fair market value of such consideration at the time of such issuance as
     determined in good faith by the Board. In case any Additional Shares of
     Common Stock or any Convertible Securities or any warrants or other rights
     to subscribe for or purchase such Additional Shares of Common Stock or
     Convertible Securities shall be issued in connection with any merger in
     which Company issues any securities, the amount of consideration therefore
     shall be deemed to be the fair value, as determined in good faith by the
     Board, of such portion of the assets and business of the non-surviving

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     corporation as the Board in good faith shall determine to be attributable
     to such Additional Shares of Common Stock, Convertible Securities, warrants
     or other rights, as the case may be. The consideration for any Additional
     Shares of Common Stock issuable pursuant to any warrants or other rights to
     subscribe for or purchase the same shall be the consideration received by
     Company for issuing such warrants or other rights plus the additional
     consideration payable to Company upon exercise of such warrants or other
     rights. The consideration for any Additional Shares of Common Stock
     issuable pursuant to the terms of any Convertible Securities shall be the
     consideration received by Company for issuing warrants or other rights to
     subscribe for or purchase such Convertible Securities, plus the
     consideration paid or payable to Company in respect of the subscription for
     or purchase of such Convertible Securities, plus the additional
     consideration, if any, payable to Company upon the exercise of the right of
     conversion or exchange in such Convertible Securities. In case of the
     issuance at any time of any Additional Shares of Common Stock or
     Convertible Securities in payment or satisfaction of any dividends upon any
     class of stock other than Common Stock, Company shall be deemed to have
     received for such Additional Shares of Common Stock or Convertible
     Securities the consideration equal to the amount of such dividend so paid
     or satisfied.

     (b) When Adjustments to Be Made. No adjustment in the Current Warrant Price
     shall be required unless such adjustment would require an increase or
     decrease of at least one percent in such price; provided that any
     adjustments which by reason of this Section 4.7(b) are not required to be
     made shall be carried forward and taken into account in any subsequent
     adjustment. All calculations under this Article IV shall be made to the
     nearest one tenth of a cent or to the nearest hundredth of a share, as the
     case may be.

     (c) Fractional Interests. In computing adjustments under this Article IV,
     fractional interests in Common Stock shall be taken into account to the
     nearest 1/10th of a share.

     4.8 Challenge to Good Faith Determination. Whenever the Board shall be
required to make a determination in good faith of the fair market value of any
item under this Article IV, such determination may be challenged in good faith
by the Required Holders, and any dispute shall be resolved by an investment
banking or valuation firm of recognized national standing selected by Company
and acceptable to the Required Holders using the dispute resolution mechanism
established herein under the definition of "Current Market Price."

     4.9 Organic Change. In case of any Organic Change (or any other merger or
consolidation to which Company is a party, which for purposes of this Section
4.9 shall be deemed an Organic Change), each Holder shall have the right
thereafter to receive, upon exercise of the Warrant, in lieu of the Common Stock
issuable upon such exercise prior to consummation of such Organic Change, the
kind and amount of shares of stock and other securities and property receivable
(including cash) upon the consummation of such Organic Change by a holder of
that number of shares of Common Stock into which the Warrant was exercisable
immediately prior to such Organic Change (including, on a pro rata basis, the
cash, securities or property received by holders of Common Stock in any tender
or exchange offer that is a step in such Organic Change). In case securities or
property other than Common Stock shall be issuable or deliverable upon
conversion as aforesaid, then all references in this Article IV shall be deemed
to apply, so far as appropriate and nearly as may be, to such other securities
or property. In case of any Organic Change, the successor or acquiring

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corporation (if other than Company) shall expressly assume the due and punctual
observance and performance of each covenant and condition of this Warrant to be
performed and observed by Company and all the obligations and liabilities
hereunder, subject to such modifications as may be deemed appropriate (as
determined by resolution of the Board) in order to provide for adjustments of
shares of Common Stock for which this Warrant is exercisable which shall be as
nearly equivalent as practicable to the adjustments provided for in this Article
IV. For purposes of this Section 4.9, uncommon stock of the successor or
acquiring corporation" shall include stock of such corporation of any class
which is not preferred as to dividends or assets over any other class of stock
of such corporation and which is not subject to redemption and shall also
include any evidences of indebtedness, shares of stock or other securities which
are convertible into or exchangeable for any such stock, either immediately or
upon the arrival of a specified date or the happening of a specified event and
any warrants or other rights to subscribe for or purchase any such stock. The
foregoing provisions of this Section 4.8 shall similarly apply to successive
reorganizations, reclassifications, mergers, consolidations or disposition of
assets.

                          V. NOTICES TO WARRANT HOLDERS

     5.1 Notice of Adjustments. Whenever an adjustment to this Warrant is made
pursuant to Article IV, Company shall promptly deliver to each Holder a
certificate executed by the chief financial officer of Company setting forth, in
reasonable detail, the event requiring the adjustment and the calculation
(including the method and information used therein) of such adjustment,
specifying the number of shares of Common Stock for which this Warrant is
exercisable and (if such adjustment was made pursuant to Section 4.9) describing
the number and kind of any other shares of stock or other securities or property
for which this Warrant is exercisable, and any change in the purchase price or
prices thereof, after giving effect to such adjustment or change. Company shall
keep at its office or agency designated pursuant to Section 14.2, copies of all
such certificates and cause the same to be available for inspection at said
office during normal business hours by any Holder or any prospective purchaser
of a Warrant designated by a Holder thereof.

     5.2 Notice of Corporate Action. If at any time

     (a) Company shall set a record date for purposes of determining the holders
     of its Common Stock who shall be entitled to receive a dividend or other
     distribution, or any right to subscribe for or purchase any evidences of
     its indebtedness, any shares of stock of any class or any other securities
     or property, or to receive any other right; or

     (b) there shall be any capital reorganization of Company, any
     reclassification or recapitalization of the capital stock of Company or any
     consolidation or merger of Company with or into, or any sale, transfer or
     other disposition of all or substantially all the property, assets or
     business of Company to, another corporation; or

     (c) there shall be a voluntary or involuntary dissolution, liquidation or
     winding up of Company;

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then, in any one or more of such cases, Company shall give to Holder (i) at
least 20 days' prior written notice of the date on which a record date if
applicable, shall be selected in respect of such event and (ii) in the case of
any such event, at least 60 days' prior written notice of the date when the same
shall take place; provided that in the case of an Organic Change to which
Section 4.9 applies, Company shall give at least 30 days' written notice as
aforesaid; provided further, however, that if the number of days specified for
notice as provided above shall be determined by the Board to be impracticable
under all the circumstances, then the prior written notice to be given shall be
the maximum number of days as shall be determined by the Board in good faith to
be reasonably practicable, and in no event less than ten (10) Business Days.
Such notice shall also specify (i) the date on which the holders of Common Stock
shall be entitled to any such dividend, distribution or right, and the amount
and character thereof and (ii) the date on which any such reorganization,
reclassification, merger, consolidation, sale, transfer, disposition,
dissolution, liquidation or winding up is to take place and the time, if any
such time is to be fixed, as of which the holders of Common Stock shall be
entitled to exchange their shares of Common Stock for securities or other
property deliverable upon such event.

                                VI. NO IMPAIRMENT

     Company shall not by any action, including, without limitation, amending
its certificate of incorporation or through any reorganization, transfer of
assets, consolidation, merger, dissolution, issue or sale of securities or any
other voluntary action, avoid or seek to avoid the observance or performance of
any of the terms of this Warrant. Company will take all such action as shall be
necessary or appropriate in order that Company may validly and legally issue
fully paid and non-assessable shares of Common Stock upon the exercise of this
Warrant. Company will use commercially reasonable efforts to obtain all
authorizations, exemptions or consents from any Governmental Authority having
jurisdiction thereof as may be necessary to enable Company to perform its
obligations under this Warrant.

               VII. RESERVATION AND AUTHORIZATION OF COMMON STOCK

     From and after the date of this Warrant, Company shall at all times reserve
and keep available for issuance upon the exercise of Warrants such number of its
authorized but unissued shares of Common Stock as will be sufficient to permit
the exercise in full of all outstanding Warrants. All shares of Common Stock
which shall be so issuable, when issued upon exercise of any Warrant and payment
therefore in accordance with the terms of such Warrant, shall be duly and
validly issued, fully paid and non-assessable, and not subject to preemptive or
similar rights.

           VIII. TAKING OF RECORD; STOCK AND WARRANT TRANSFER OF BOOKS

     In the case of all dividends or other distributions by Company to the
holders of its Common Stock with respect to which any provision of Article IV
refers to the taking of a record of such holders, Company will take such record
as of the close of business on a Business Day. Company will not at any time,
except upon dissolution, liquidation or winding up of Company, close its stock
transfer books or Warrant transfer books so as to prevent or delay the exercise
or transfer of any Warrant.

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                       IX. RESTRICTIONS ON TRANSFERABILITY

     The Warrants and the Warrant Shares shall not be transferred, hypothecated
or assigned before satisfaction of the conditions specified in this Article IX,
which conditions are intended to ensure compliance with the provisions of the
Securities Act with respect to the Transfer of any Warrant or any Warrant
Shares. Holder, by acceptance of this Warrant, agrees to be bound by the
provisions of this Article IX.

     9.1 Restrictive Legend. (a) Except as otherwise provided in this Article
IX, each certificate for Warrant Shares initially issued upon the exercise of
this Warrant, and each certificate for Warrant Shares issued to any subsequent
transferee of any such certificate, shall be stamped or otherwise imprinted with
a legend in substantially the following form:

"THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER
THE SECURITIES ACT OF 1933 (THE "ACT) OR THE SECURITIES LAWS OF ANY STATE. SUCH
SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, DELIVERED AFTER SALE, TRANSFERRED,
PLEDGED OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT
COVERING SUCH SECURITIES UNDER THE ACT AND ANY APPLICABLE STATE SECURITIES LAWS,
OR AN OPINION OF COUNSEL SATISFACTORY TO THE CORPORATION THAT SUCH REGISTRATION
IS NOT REQUIRED."

     (b) Except as otherwise provided in this Article IX, each Warrant shall be
     stamped or otherwise imprinted with a legend in substantially the following
     form:

 "THIS WARRANT HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933 AS
AMENDED, OR ANY STATE SECURITIES LAWS AND MAY NOT BE OFFERED OR SOLD EXCEPT IN
COMPLIANCE THEREWITH AND THE PROVISIONS OF THIS WARRANT."

     9.2 Notice of Proposed Transfers; Requests for Registration. This Warrant
and the Warrant Shares shall not be sold or transferred unless either (i) they
first shall have been registered under the Securities Act of 1933, as amended,
or (ii) the Company first shall have been furnished with an opinion of legal
counsel, reasonably satisfactory to the Company, to the effect that such sale or
transfer is exempt from the registration requirements of the Act. Each
certificate, if any, evidencing such shares of restricted Common Stock issued
upon such Transfer shall bear the restrictive legend set forth in Section
9.1(a), and each Warrant issued upon such Transfer shall bear the restrictive
legend set forth in Section 9.1(b), unless in the opinion of counsel to such
holder which is reasonably acceptable to Company such legend is not required in
order to ensure compliance with the Securities Act.

     9.3 Termination of Restrictions. Notwithstanding the foregoing, the
restrictions imposed by this Article IX upon the transferability of the Warrants
and the Warrant Shares, and the legend requirements of Section 9.1, shall
terminate as to any particular Warrant or Warrant Share (i) when and so long as
such security shall have been effectively registered under the Securities Act
and disposed of pursuant thereto or (ii) when Company shall have received an
opinion of counsel reasonably satisfactory to it that such Warrant or shares of
Warrant Shares may be transferred without registration thereof under the
Securities Act. Whenever the restrictions imposed by Article IX shall terminate

                                       11

<PAGE>

as to this Warrant, as hereinabove provided, the Holder shall be entitled to
receive from Company, at the expense of Company, a new Warrant without the
restrictive legend set forth in Section 9.1(b). Whenever the restrictions
imposed by this Article IX shall terminate as to any share of Warrant Shares, as
hereinabove provided, the holder thereof shall be entitled to receive from
Company, at Company's expense, a new certificate representing such Warrant
Shares not bearing the restrictive legend set forth in Section 9.1(a).

                            X. SUPPLYING INFORMATION

     Company shall cooperate with each Holder of a Warrant and each holder of
restricted Common Stock issued upon exercise thereof in supplying such
information as may be reasonably necessary for such holder to complete and file
any information reporting forms presently or hereafter required by the SEC and
other regulatory authorities as a condition to the availability of an exemption
from the Securities Act for the sale of any Warrant or Warrant Shares.

                             Xl. LOSS OR MUTILATION

     Upon receipt by Company from any Holder of evidence reasonably satisfactory
to it of the ownership of and the loss, theft, destruction or mutilation of this
Warrant and indemnity reasonably satisfactory to it (it being understood that
the written agreement of Holder shall be sufficient indemnity), and in case of
mutilation upon surrender and cancellation hereof, Company will execute and
deliver in lieu hereof a new Warrant of like tenor to such Holder; provided, in
the case of mutilation, no indemnity shall be required if this Warrant in
identifiable form is surrendered to Company for cancellation.

                          XII. LIMITATION OF LIABILITY

     No provision hereof, in the absence of affirmative action by Holder to
purchase shares of Common Stock, and no enumeration herein of the rights or
privileges of Holder hereof, shall give rise to any liability of such Holder for
the purchase price of any Common Stock or as a stockholder of Company, whether
such liability is asserted by Company or by creditors of Company.

                         XIII. NO RIGHTS AS STOCKHOLDER

     Until the exercise of this Warrant, the Holder shall not have or exercise
any rights by virtue hereof as a stockholder of the Company.

                               XIV. MISCELLANEOUS

     14.1 Nonwaiver. No course of dealing or any delay or failure to exercise
any right hereunder on the part of Holder shall operate as a waiver of such
right or otherwise prejudice Holder's rights, powers or remedies.

     14.2 Notices. All notices and communications to be given or made under this
Warrant shall be in writing and delivered by hand-delivery, registered first
class mail (return receipt requested), facsimile, or air courier guaranteeing

                                       12

<PAGE>

overnight delivery, addressed as follows, or to such other Person or address as
the party named below may designate by notice:

If to any Holder or holder of Warrant Shares, at its last known address (or
facsimile number) appearing on the books of Company maintained for such purpose
or if different the address (or facsimile number) last provided by Holder to
Company in accordance with this Section 14.1.

         If to Company at

                  Branded Media Corporation,
                  425 Madison Avenue - Penthouse
                  New York, NY 10017
                  Attn:  President
                  (212) 230-1941
                  (212) 230-1909 (fax)

Each such notice or other communication shall be deemed effective (i)
acknowledged or if given by facsimile, when the facsimile is transmitted to the
number specified herein and the intended recipient confirms receipt of the
facsimile or the sender receives an electronic confirmation of successful
transmission or (ii) if given by any other means, when received at the address
specified herein.

     14.3 Successors and Assigns. Subject to the provisions of Section 3.1,
Section 14.8 and Article IX, this Warrant and the rights evidenced hereby shall
inure to the benefit of and be binding upon the successors of Company and the
successors and assigns of Holder. The provisions of this Warrant are intended to
be for the benefit of all Holders from time to time of this Warrant and shall be
enforceable by any such Holder. No other Person shall have any right, benefit or
obligation under this Warrant.

     14.4 Amendment; Waiver. Any provision of this Warrant may be amended or
waived if, and only if, such amendment or waiver is in writing and signed, in
the case of an amendment, by the Holder and Company, or in the case of a waiver,
by the party against whom the waiver is to be effective. No Warrant may be
modified or amended to reduce the number of shares of Common Stock for which
such Warrant is exercisable or to increase the price at which such shares may be
purchased upon exercise of such Warrant (before giving effect to any adjustment
as provided therein) without the prior written consent of the Holder.

     14.5 Severability. It one or more provisions of this Warrant are held to be
unenforceable to any extent under applicable law, such provision shall be
interpreted as if it were written so as to be enforceable to the maximum extent
permitted by law so as to effectuate the parties' intent to the maximum extent,
and the balance of this Warrant shall be interpreted as if such provision were
so excluded and shall be enforceable in accordance with its terms to the maximum
extent permitted by law.

     14.6 Section and Other Headings. The section and headings contained in this
Warrant are for the convenience only and shall not affect the meaning or
interpretation of this Warrant.

                                       13

<PAGE>

     14.7 Governing Law. This Warrant shall be governed by, construed and
enforced in accordance with the laws of the State of Delaware, without regard to
the conflict of law principles of such state.

     14.8 Remedies. The rights and remedies herein provided shall be cumulative
and not exclusive of any rights or remedies provided by law. In any action or
proceeding brought to enforce any provision of this Warrant or where any
provision hereof is validly asserted as a defense, the successful party shall be
entitled to recover reasonable attorneys' fees in addition to any other
available remedy.

                         [SIGNATURES BEGIN ON NEXT PAGE]

                                       14
<PAGE>

     IN WITNESS WHEREOF, Company has caused this Warrant to be duly executed and
attested by its Secretary.

Dated: __________, ____

                                               BRANDED MEDIA CORPORATION

                                               By:___________________________
                                                  Name: Donald C. Taylor
                                                  Title: President

                                               Attest:
                                               By:___________________________
                                                  Name: Gerald M. Labush
                                                  Title: Secretary

<PAGE>

                                    EXHIBIT A

                                SUBSCRIPTION FORM

                 [To be executed only upon exercise of Warrant]

     The undersigned registered owner of this Warrant irrevocably exercises this
Warrant for the purchase of __________ Shares of Common Stock of Branded Media
Corporation and herewith makes payment therefore (in cash or otherwise permitted
in this Warrant), all at the price and on the terms and conditions specified in
this Warrant and requests that certificates for the Shares of Common Stock
hereby purchased (and any securities or other property issuable upon such
exercise) be issued in the name of and delivered to ______________ whose address
is ___________________ and, if such shares of Common Stock shall not include all
of the shares of Common Stock issuable as provided in this Warrant, that a new
Warrant of like tenor and date for the balance of the shares of Common Stock
issuable hereunder be delivered to the undersigned.

                                              ----------------------------------
                                              (Name of Registered Owner)
                                              ----------------------------
                                              (Signature of Registered Owner)

                                              ----------------------------------
                                              (Street Address)

                                              ----------------------------------
                                              (City)     (State)   (Zip Code)

NOTICE: The signature on this subscription must correspond with the name as
written upon the face of the within Warrant in every particular, without
alteration or enlargement or any change whatsoever.

                                       2

<PAGE>

                                    EXHIBIT B

                                 ASSIGNMENT FORM

     FOR VALUE RECEIVED the undersigned registered owner of this Warrant hereby
sells, assigns and transfers unto the Assignee named below all of the rights of
the undersigned under this Warrant, with respect to the number of shares of
Common Stock set forth below:

Name and Address of Assignee                       No. of Shares of Common Stock

and does hereby irrevocably constitute and appoint _________________________
attorney-in-fact to register such transfer on the books of Branded Media
Corporation maintained for the purpose, with full power of substitution in the
premises.

Dated:__________________                        Print Name: ___________________

                                                Signature:_____________________

                                                Witness:_______________________

NOTICE: The signature on this assignment must correspond with the name as
written upon the face of the within Warrant in every particular, without
alteration or enlargement or any change whatsoever.

                                       3Exhibit 4.3

                          REGISTRATION RIGHTS AGREEMENT

     This Registration Rights Agreement dated as of the ____ day of __________
by and between Branded Media Corporation, a Nevada corporation (the "Company"),
and the Holder listed on the execution page of this Agreement (the "Holder").

     WHEREAS, simultaneously with the execution and delivery of this Agreement,
the Holder is ________________ to the Company pursuant to a
______________________________ dated the date hereof from the Company; and

     WHEREAS, the Company desires to grant to each Holder the registration
rights set forth herein with respect to the Registrable Securities (as defined
below).

     NOW THEREFORE, the parties agree as follows:

     1. DEFINITIONS. For all purposes of this Agreement, all of the words and
expressions used herein which are not defined herein, but which are defined in
the Convertible Secured Promissory Note, Security Agreement or Warrant Agreement
shall have the same respective meanings herein as the meanings specified
therein. As used in this Agreement:

          (a) the term "Business Day" shall mean any day other than Saturday,
Sunday or a day on which banking institutions are not required to be open in The
State of New York.

          (b) the term "Commission" shall mean the Securities and Exchange
Commission;

          (c) the term "Common Shares" shall mean the shares of Common Stock
issued pursuant to the Convertible Secured Promissory Note and Warrant
Agreement;

          (d) the term "Common Stock" shall mean the Common Stock, par value
$0.001 per share, of the Company;

          (e) the term "Exchange Act" shall mean the Securities Exchange Act of
1934, as amended, or any federal statute or code which is a successor thereto;

          (f) the term "Form S-1" shall mean the form so designated, promulgated
by the Commission for registration of securities under the Securities Act, and
any forms succeeding to the functions of such form, whether or not bearing the
same designation;

          (g) the term "Holder" shall mean any Holder;

          (h) the terms "register", "registered" and "registration" shall refer
to a registration effected by preparing and filing a registration statement in
compliance with the Securities Act and the declaration or ordering by the
Commission of effectiveness of such registration statement;

          (i) the term "Registrable Securities" shall mean, in relation to a
Holder at any particular time: (i) all Common Shares and (ii) shall not include

                                                                               1

<PAGE>

any other shares of capital stock of the Company without the consent of the
Holder; PROVIDED, HOWEVER, that with respect to any particular Registrable
Security, such security shall cease to be a Registrable Security when, as of the
date of determination, (A) it has been effectively registered under the
Securities Act and disposed of pursuant thereto, (B) registration under the
Securities Act is no longer required for the immediate public distribution
within a 90-day period of such security together with all other Registrable
Securities held by the Holder pursuant to the provisions of Rule 144 thereunder,
or (C) it has ceased to be outstanding;

          (j) the term "Registration Expenses" shall mean all expenses incident
to the Company's performance of or compliance with Section 3 and 4, including,
without limitation, all registration, filing, listing, and NASD fees, all fees
and expenses of complying with securities or blue sky laws, all word processing,
duplicating, printing and engraving expenses, messenger and delivery expenses,
the fees and disbursements of counsel for the Company and of its independent
public accountants, including the expenses of any audits or comfort letters
required by or incident to such performance and compliance, the fees and
disbursements of a single counsel retained by the Holder or Holder of more than
50.1% of the Registrable Securities, not to exceed $5,000, premiums and other
costs of policies of insurance against liabilities arising out of the public
offering of the Registrable Securities being registered, and any fees and
disbursements of underwriters customarily paid by issuers or sellers of
securities, but excluding underwriting discounts and commissions and transfer
taxes, if any.

          (k) the term "Registration Statement" shall mean the registration
statement and any additional registration statements contemplated by Section 3,
including (in each case) the prospectus, amendments and supplements to such
registration statement or prospectus, all exhibits thereto, and all material
incorporated by reference or deemed to be incorporated by reference in such
registration statement.

          (l) the term "Rule 144" shall mean Rule 144 issued by the Commission
under the Securities Act, or any subsequent rule pertaining to the disposition
of securities without registration; and

          (m) the term "Securities Act" shall mean the Securities Act of 1933,
as amended, or any federal statute or code which is a successor thereto.

     2. RESTRICTION ON TRANSFER. Each Holder acknowledges and understands that
prior to the registration of the Registrable Securities as provided herein, the
Registrable Securities are "restricted securities" as defined in Rule 144 and
that no disposition or transfer of the Registrable Securities may be made by the
Holder in the absence of (i) an opinion of counsel to the Holder that such
transfer may be made without registration under the Securities Act (which shall
be reasonably acceptable to the Company), or (ii) such registration.

     3. REGISTRATION ON FORM S-1. The Company will use its best efforts, but in
no event later than 90 days following the date of the Company becoming fully
reporting (the "Registration Period"), prepare and file with the Commission a

                                                                               2

<PAGE>

Registration Statement on Form S-1 to permit a public offering and resale of the
Registrable Securities under the Securities Act on a continuous basis under Rule
415. Subject to receipt of necessary information from the Holder, the Company
will use commercially reasonable efforts to cause the Registration Statement to
be declared effective by the Commission within the Registration Period. To the
extent not unlawful, the Company will pay all Registration Expenses of each
registration of Registrable Securities pursuant to this Section 3. The number of
shares of Common Stock designated in the Registration Statement to be registered
shall be equal to the number of Common Shares.

     4. REGISTRATION PROCEDURES. The Company will use commercially reasonable
efforts in good faith to promptly effect the registration of the Registrable
Securities under the Securities Act and to permit the public offering and resale
of the Registrable Securities in accordance with the intended method of
disposition thereof, and, in connection therewith, the Company, as expeditiously
as shall be reasonably possible, will:

          (a) prepare and file with the Commission a Registration Statement with
respect to the Registrable Securities, and thereafter use its commercially
reasonable efforts to cause such registration statement to become and remain
effective until the date that is one year after the date such Registration
Statement is declared effective by the Commission or such earlier date when all
Registrable Securities covered by such Registration Statement have been sold
(the "Effectiveness Period"); PROVIDED, HOWEVER, that before filing such
Registration Statement or any amendments thereto, the Company will furnish to
the Holder.

          (b) prepare and file with the Commission such amendments and
supplements to such Registration Statement and the prospectus included in such
Registration Statement as may be necessary or advisable to comply in all
material respects with the provisions of the Securities Act with respect to the
disposition of all securities covered by such Registration Statement or as may
be necessary to keep such Registration Statement effective and current during
the Effectiveness Period;

          (c) furnish to each seller of Registrable Securities such number of
copies of such Registration Statement, each amendment and supplement thereto (in
each case including all exhibits thereto), the prospectus included in such
Registration Statement (including each preliminary prospectus) in conformity
with the requirements of the Securities Act, and such other documents as any
such seller may reasonably request in order to facilitate the disposition of the
Registrable Securities held by such seller;

          (d) enter into such customary agreements and take all such other
customary actions in connection therewith in order to expedite or facilitate the
disposition of the Registrable Securities;

          (e) use its commercially reasonable efforts to register and qualify
the Registrable Securities covered by such registration statement under such
securities or Blue Sky laws of such jurisdictions as any seller shall reasonably
request and do any and all such other acts and things as may be reasonably

                                                                               3

<PAGE>

necessary or advisable to enable such seller to consummate the disposition in
such jurisdictions of the Registrable Securities held by such seller; PROVIDED,
HOWEVER that the Company shall not be required in connection therewith to
qualify to do business or file a general consent to service of process in any
such jurisdiction;

          (g) notify each seller of Registrable Securities at any time when a
prospectus relating thereto is required to be delivered under the Securities Act
of the happening of any event as a result of which the prospectus included in a
Registration Statement, as then in effect, includes an untrue statement of a
material fact or omits to state a material fact required to be stated therein or
necessary to make the statements therein not misleading in light of the
circumstances then existing and use its reasonable efforts to amend or
supplement such prospectus in order to cause such prospectus not to include any
untrue statement of a material fact or omit to state material fact required to
be stated therein or necessary to make the statements therein not misleading in
the light of the circumstances then existing; and

          (h) use reasonable efforts to cause all Registrable Securities to be
listed on such securities exchange on which similar securities of the Company
are then listed and to be qualified for trading on each system on which the
securities issued by the Company are from time to time qualified.

     Notwithstanding the foregoing, if at any time or from time to time after
the date of effectiveness of the Registration Statement, the Company notifies
the Holder in writing of the existence of a Potential Material Event, the Holder
shall not offer or sell any Registrable Securities, or engage in any other
transaction involving or relating to the Registrable Securities, from the time
of the giving of notice with respect to a Potential Material Event until such
Holder receive written notice from the Company that such Potential Material
Event either has been disclosed to the public or no longer constitutes a
Potential Material Event; PROVIDED, HOWEVER, that the Company may not so suspend
the right of such Holder of Registrable Securities for more than two twenty (20)
Business Day periods in the aggregate during any period of 12 consecutive
months, during the periods the Registration Statement is required to be in
effect ("Permitted Suspension Period") and; PROVIDED, FURTHER, that the
Effectiveness Period shall be extended by any Permitted Suspension Period;
"Potential Material Event" shall mean any of the following: (i) the possession
by the Company of material information not ripe for disclosure in a Registration
Statement, which shall be evidenced by determination in good faith by the Board
of Directors of the Company that disclosure of such information in the
Registration Statement would be detrimental to the business and affairs of the
Company; or (ii) any material engagement or activity by the Company that would,
in the good faith determination of the Board of Directors of the Company, be
adversely affected by disclosure in a Registration Statement at such time, which
determination shall be accompanied by a good faith determination by the Board of
Directors of the Company that, the registration statement would be materially
misleading, absent the inclusion of such information.

                                                                               4

<PAGE>

     5. COOPERATION BY PROSPECTIVE SELLERS, ETC.

          (a) The Holder will furnish to the Company in writing such information
as the Company may reasonably require from the Holder or as required by the
Commission, and otherwise reasonably cooperate with the Company in connection
with any Registration Statement with respect to such Registrable Securities.

          (b) The Holder of Registrable Securities included in any Registration
Statement will not (until further notice) effect sales thereof after receipt of
telegraphic or written notice from the Company to suspend sales to permit the
Company to correct or update such Registration Statement or prospectus.

          (c) Holder agrees that it will deliver a prospectus in accordance with
the provisions of the Securities Act and all applicable rules of the Commission
in connection with each sale and will notify the Company when it has sold all of
its Registrable Securities.

     6. INDEMNIFICATION.

          (a) Indemnification by the Company. The Company will indemnify the
Holder, the officers, directors, and partners of each such Holder, and each
person who controls any thereof (within the meaning of the Securities Act),
against any and all claims, losses, damages, and liabilities (or actions in
respect thereof), joint or several, to which such Holder or any such officer,
director, partner, or controlling persons may become subject under the
Securities Act or otherwise arising out of or based on any untrue statement (or
alleged untrue statement) of any material fact contained in any Registration
Statement, prospectus, offering circular, or other document, or any amendment or
supplement thereto, incident to any registration, qualification, or compliance
(or in any related registration statement, notification or the like) or any
omission (or alleged omission) to state therein any material fact required to be
stated therein or necessary to make the statements therein not misleading, or
any violation by the Company of any rule or regulation promulgated under the
Securities Act applicable to the Company and relating to any action or inaction
required of the Company in connection with any such registration, qualification,
or compliance, and the Company will reimburse each such Holder, officer,
director, partner, and controlling person for any legal or other expenses
reasonably incurred in connection with investigating or defending any such
claim, loss, damage, liability, or action; PROVIDED, HOWEVER, that the Company
will not be liable in any such case to the extent that any such claim, loss,
damage, or liability arises out of or is based on any untrue statement or
omission based upon written information furnished to the Company in an
instrument duly executed by such Holder, officer, director, partner, or
controlling person and stated to be exclusively and specifically for use
therein. Such indemnity shall remain in full force and effect regardless of any
investigation made by or on behalf of such Holder, officer, director, partner,
or controlling person. (b) Indemnification by the Holder. Each Holder will
indemnify the Company, its officers and directors, and each person, if any who
controls any thereof (within the meaning of the Securities Act) and, if required
by the underwriter effecting the related registration, such underwriter, and
their respective successors in title and assigns against any and all claims,

                                                                               5

<PAGE>

losses, damages, and liabilities (or actions in respect thereof) with respect to
any untrue statement (or alleged untrue statement) of any material fact
contained in any Registration Statement, prospectus, offering circular, or other
document incident to any registration, qualification or compliance (or in any
related registration statement, notification or the like) or any omission (or
alleged omission) to state therein any material fact required to be stated
therein or necessary to make the statement therein not misleading, if such
statement or alleged statement or omission or alleged omission was made in
reliance upon and in conformity with written information furnished to the
Company through an instrument duly executed by such Holder specifically stating
that it is for use in the preparation of such Registration Statement,
prospectus, offering circular, or other document; and each Holder will reimburse
the Company and each other person indemnified pursuant to this paragraph (b) for
any legal and any other expenses reasonably incurred in connection with
investigating or defending any such claim, loss, damage, liability or action;
PROVIDED, HOWEVER, that such Holder's liability under such indemnification shall
be limited to the net sales proceeds actually received by such Holder from the
sale of Registrable Securities pursuant to such Registration Statement,
prospectus, offering circular, or other document. (c) Indemnification
Proceedings. Each party entitled to indemnification pursuant to this Section 6
(the "Indemnified Party") shall give notice to the party required to provide
indemnification pursuant to this Section 6 (the "Indemnifying Party") promptly
after such Indemnified Party acquires actual knowledge of any claim as to which
indemnity may be sought, and shall permit the Indemnifying Party (at its
expense) to assume the defense of any claim or any litigation resulting there
from; PROVIDED that counsel for the Indemnifying Party, who shall conduct the
defense of such claim or litigation, shall be reasonably acceptable to the
Indemnified Party, and the Indemnified Party may participate in such defense at
such party's expense; and PROVIDED, FURTHER, that the failure by any Indemnified
Party to give notice as provided in this paragraph (c) shall not relieve the
Indemnifying Party of its obligations under this Section 6 except to the extent
that the Indemnifying Party is damaged as a result of the failure to give
notice. No Indemnifying Party, in the defense of any such claim or litigation,
shall, except with the consent of each Indemnified Party, consent to entry of
any judgment or enter into any settlement which does not include as an
unconditional term thereof the giving by the claimant or plaintiff to such
Indemnified Party of a release from all liability in respect to such claim or
litigation. The reimbursement required by this Section 6 shall be made by
periodic payments during the course of the investigation or defense, as and when
bills are received or expense, loss, damage, or liability is incurred.

     7. RULE 144 REQUIREMENTS. The Company will make publicly available and
available to the Holder of Registrable Securities, pursuant to Rule 144 of the
Commission under the Securities Act, such information as shall be necessary to
enable the Holder of Registrable Securities to make sales of Registrable
Securities pursuant to such rule. The Company will furnish to any Holder of
Registrable Securities, upon request made by such Holder at any time, a written
statement signed by the Company, addressed to such Holder, describing briefly
the action the Company has taken or proposes to take to comply with the current
public information requirements of Rule 144. The Company will, at the request of
any Holder of Registrable Securities, upon receipt from such Holder of a

                                                                               6

<PAGE>

certificate certifying (i) that such Holder has held such Registrable Securities
for a period of not less than one (1) year, (ii) that such Holder has not been
an affiliate (as defined in Rule 144) of the Company for more than the ninety
(90) preceding days, and (iii) as to such other matters as may be appropriate in
accordance with such rule, remove from the stock certificates representing such
Registrable Securities that portion of any restrictive legend, which relates to
the registration provisions of the Securities Act.

     8. MISCELLANEOUS.

          (a) No Inconsistent Agreements. The Company will not, at any time
after the date hereof, enter into any agreement or contract (whether written or
oral) with respect to any of its securities that prevents the Company from
          complying in any respect with the registration rights granted by the
Company to the Holder of Registrable Securities pursuant to this Agreement.

          (b) Amendments and Waivers. The provisions of this Agreement,
including the provisions of this paragraph (b), may not be amended, modified, or
supplemented, and any waiver or consent to or any departure from any of the
provisions of this Agreement may not be given and shall not become or be
effective, unless and until (in each case) the Company shall have received the
prior written consent of the Holder for any such amendment, modification,
supplement, waiver, or consent.

          (c) Permitted Transferees. All of the agreements contained in, and all
of the rights granted by the Company pursuant to this Agreement shall inure to
the benefit of and be binding upon the parties hereto and their respective
heirs, successors, and assigns. In addition, whether or not an express
assignment shall have been made, the provisions of this Agreement that are for
the benefit of the parties hereto other than the Company shall also benefit of
and be enforceable by any subsequent holder of any Registrable Securities,
PROVIDED, that the transfer Registrable Securities to such subsequent holder
shall have been made in accordance with applicable laws and regulations and all
applicable provisions of the Purchase Agreement.

          (d) Notices. All notices, requests, consents, and other communications
under this Agreement shall be in writing and shall be delivered by hand, sent
via overnight courier, sent by facsimile, or mailed by first class certified or
registered mail, return receipt requested, postage prepaid:

                 if to the Company, to:

                       Branded Media Corporation
                       425 Madison Avenue
                       The Penthouse
                       New York, NY 10017
                       Attn: Donald Taylor - President

                 or to such other person at such other place as the Company
shall designate to the Holder in writing; and if to the Holder, at its address
as set forth in the Security Agreement, or at such other address or addresses as
may have been furnished to the Company in writing. Notices provided in
accordance with this Section 8(d) shall be deemed delivered (i) upon personal

                                                                               7

<PAGE>

delivery with signature required, (ii) one Business Day after they have been
sent to the recipient by reputable overnight courier service (charges prepaid
and signature required) (iii) upon confirmation, answer back received, of
successful transmission of a facsimile message containing such notice if sent
between 9 a.m. and 5 p.m., local time of the recipient, on any Business Day, and
as of 9 a.m. local time of the recipient on the next Business Day if sent at any
other time, or (iv) three Business Days after deposit in the mail.

          (e) Counterparts. This Agreement may be executed in two or more
counterparts, each of which shall constitute an original, but both of which,
when taken together, shall constitute but one instrument, and shall become
effective when one or more counterparts have been signed by each party hereto
and delivered to the other party.

          (f) Term. The agreements of the Company contained in this Agreement
shall continue in full force and effect so long as any Holder holds any
Registrable Securities.

          (g) Severability. In the event that any one or more of the provisions
contained herein, or the application thereof in any circumstance, is held
invalid, illegal, or unenforceable, the validity, legality, and enforceability
of any such provision in every other respect and of the remaining provisions
contained herein shall not be affected or impaired thereby.

          (h) Governing Law. The provisions of this Agreement shall be governed
by and construed in accordance with the laws (other than the choice-of-law
rules) of the State of New York.

            IN WITNESS WHEREOF, the parties hereto have caused this Agreement to
be executed as of the date first above written by their duly authorized
representatives shown below:

HOLDER                                         BRANDED MEDIA CORPORATION

By:                                            By:
    --------------------------                     -----------------------------
                                                    Donald C. Taylor
                                                     President

                                                                               8

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