Document:

Gordmans, Inc. Executive Deferred Compensation Plan

 Exhibit 10.18 

GORDMANS, INC. 

EXECUTIVE DEFERRED COMPENSATION PLAN 

The Gordmans, Inc. Executive Deferred Compensation Plan (the “Plan”), as established on March 28, 2000, by Gordmans, Inc.,
a Delaware corporation (the “Company”), and as subsequently amended, is hereby further amended and restated effective as of December 31, 2008, to comply with the requirements of Section 409A of the Internal Revenue Code of 1986,
as amended (the “Code”) and the Income Tax Regulations promulgated thereunder (collectively “Code Section 409A”), including the adoption of certain transitional provisions authorized by the Income Tax Regulations and other
guidance issued under Code Section 409A. 
 ARTICLE I 

PURPOSE 

The purpose of Gordmans, Inc. Executive Deferred Compensation Plan (hereinafter referred to as the “Plan”) is to provide funds
for retirement for certain officers, highly compensated or management employees (and their beneficiaries) of the Company. It is intended that the Plan will aid in retaining and attracting employees of exceptional ability by providing such employees
with a means to enhance their standard of living at retirement. The Plan is intended to qualify for the exemptions described in Sections 201(2), 301(a)(3) and 401(a)(1) of the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). The Plan shall be unfunded for tax purposes and for purposes of ERISA. 
 ARTICLE II 

DEFINITIONS 

For the purposes of this Plan, the following words and phrases shall have the meanings indicated, unless the context clearly indicates
otherwise: 
 2.1 Base Salary. “Base Salary” means all regular remuneration for services payable by the Company
to a Participant in cash during a Plan Year, but before reduction for amounts deferred pursuant to the Plan or any other Plan of the Company. The Committee shall determine whether a particular item of income constitutes Base Salary if a question
arises. 
 2.2 Beneficiary. “Beneficiary” means the person, persons or entity designated by the Participant, or
as otherwise provided in Article VIII, to receive any benefits payable under the Plan in the event of the Participant’s death. Any Participant Beneficiary designation shall be made in a written instrument filed with the Committee pursuant to
Article VIII and shall become effective only when received in writing by the Committee. 
  

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 2.3 Board. “Board” means the Board of Directors of the Company. 

2.4 Change in Control. “Change in Control” means (i) any consolidation, merger or other transaction in which
Gordmans Holding Company, a Delaware corporation (“GHC”) is not the surviving entity or which results in the acquisition of all or substantially all of GHC’s outstanding shares of common stock by a single person or entity or by a
group of persons or entities acting in concert or (ii) any sale or transfer of all or substantially all of GHC’s assets (excluding, however, for this purpose any real estate “sale-lease back” transaction); provided,
however, that the term “Change in Control” shall not include transactions either (x) with affiliates of GHC or Sun Capital Partners, Inc. (“Sun”) (as determined by the Board of Directors of GHC in its sole discretion)
or (y) pursuant to which more than fifty percent (50%) of the shares of voting stock of the surviving or acquiring entity is owned and/or controlled (by agreement or otherwise), directly or indirectly, by Sun or its affiliates;
provided, further, that a transaction shall not constitute a Change in Control unless the transaction also constitutes a change in the ownership or effective control of GHC, or in the ownership of a substantial portion of GHC’s
assets, within the meaning of Section 409A(a)(2)(A)(v) of the Internal Revenue Code of 1986, as amended (the “Code”), and the regulations or other published guidance (including, without limitation, Treasury Regulation
Section 1.409A-3) promulgated thereunder. 
 2.5 Committee. “Committee” means the Deferred Compensation
Committee comprised of the President and Chief Executive Officer, the Vice President of Finance and Chief Financial Officer, and the Vice President of Human Resources. 

2.6 Company. “Company” means Gordmans, Inc., a Delaware corporation. 

2.7 Company Match. “Company Match” means the additional amounts credited by the Company to a Participant’s Deferred
Benefit Account for any Plan Year pursuant to paragraph 5.2, which shall, when credited by the Company, be a specified percentage of the deferrals in such Plan Year of a Participant eligible to receive credit for such Company Match, up to 6% of Base
Salary 
 2.8 Compensation. “Compensation” means the Base Salary payable to a Participant during a Plan Year.

 2.9 Declared Rate. “Declared Rate” effective with the Plan Year beginning February 1, 2009 means the
average of the Composite yield on Moody’s Seasoned Corporate Bond Yield Index for the twelve month period ending on November 30 of the calendar year preceding the establishment of such Declared Rate for any Plan Year as determined from
Moody’s Bond Record published by Moody’s Investors Services, Inc. (or any successor thereto), or, if such monthly yield is no longer published, a substantially similar average selected by the Company. The Committee shall establish the
Declared Rate effective as of February 1 of each Plan Year. Such Declared Rate, once established, shall be used for all interest determinations during such Plan Year. 
  

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 The Declared Rate for Plan Years commencing February 1, 2003 through February 1,
2008 shall be the average of the composite monthly yield on Moody’s Seasoned Corporate Bond Yield Index for the twelve month period beginning January 1, and ending December 31 of the preceding year. 

2.10 Deferral Benefit. “Deferral Benefit” means the benefit payable to a Participant or Participant’s Beneficiary
upon the Participant’s death or Separation from Service as provided in Article VII hereof. 
 2.11 Deferred Benefit
Account. “Deferred Benefit Account” means the account maintained on the books of account of the Company for each Participant pursuant to Article VI. Separate Deferred Benefit Accounts shall be maintained for each Participant. More than
one Deferred Benefit Account may be maintained for each Participant as necessary to reflect separate deferral elections. A Participant’s Deferred Benefit Account shall be utilized solely as a device for the measurement and determination of the
amounts to be paid to the Participant pursuant to this Plan. A Participant’s Deferred Benefit Account shall not constitute or be treated as a trust fund of any kind or require the segregation of any assets of the Company. 

2.12 Determination Date. “Determination Date” means the date on which the amount of a Participant’s Deferred
Benefit Account is determined as provided in Article VI hereof. The last day of each calendar month shall be a Determination Date. 

2.13 Disability. “Disability” means the medically determinable physical or mental impairment of a Participant that can
be expected to result in death or can be expected to last for a continuous period of not less than twelve (12) months and, as a result thereof, the Participant has received income replacement benefits under the Company’s Group Long Term
Disability Plan for at least three (3) months. A Participant shall be deemed to have incurred a Disability if the Participant is determined to be totally disabled by the Social Security Administrator; provided, however, that a
Participant shall not be deemed to have a Disability for purposes of this Plan unless the Participant is also disabled for purposes of Code Section 409A. 

2.14 Early Retirement Age. “Early Retirement Age” means the time at which a Participant attains age fifty-five
(55) and has completed a minimum of ten (10) years of service with the Company. 
 2.15 Participant.
“Participant” means an officer, highly compensated or management employee who is designated by the Chief Executive Officer to participate in this Plan and who elects to participate by filing a Participation Agreement as provided in Article
IV. 
 2.16 Participation Agreement. “Participation Agreement” means the agreement filed by a Participant
within thirty (30) days of the Participant becoming eligible to participate and which specifies any of the Participant’s Compensation which is to be deferred pursuant to the Plan, and the form of payment of the Deferral Benefit at death,
Disability or Separation from Service. A form of such Participation Agreement is attached to this document. 
  

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 2.17 Plan Year. “Plan Year” means a twelve month period commencing on
February 1 and ending the following January 31. 
 2.18 Normal Retirement Age. “Retirement Age” means
the time at which a Participant attains age sixty-five (65). 
 2.19 Separation from Service. “Separation from
Service” means the Participant’s severance from employment with the Company and any affiliate of the Company by reason of death, Disability, retirement, resignation or otherwise. A severance from employment shall not occur for this purpose
when the Participant is on military leave, sick leave or an approved leave of absence if the period of such leave does not exceed six (6) months or, if longer, the period that the Participant retains a right to reemployment with the Company
under applicable law or any employment contract. A Separation from Service shall not occur for purposes of this Plan unless such separation is also a “separation from service” for purposes of Code Section 409A. 

2.20 Spouse. “Spouse” means a Participant’s wife or husband who was lawfully married to the Participant at the time
of the Participant’s death or a determination of Participant’s incompetency. 
 ARTICLE III 

ADMINISTRATION 

3.1 Committee; Duties. This Plan shall be administered by the Committee. Members of the Committee may be Participants under this
Plan. The Committee shall have the discretionary authority to make, amend, interpret and enforce all appropriate rules and regulations for the administration of this Plan and decide or resolve any and all questions, including interpretation of the
Plan, as may arise in connection with the Plan. 
 3.2 Binding Effect of Decisions. The decision or action of the
Committee with respect to any question arising out of or in connection with the administration, interpretation and application of the Plan and the rules and regulations promulgated under the Plan shall be final, conclusive and binding upon all
persons having any interest in the Plan. 
  

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 ARTICLE IV 

PARTICIPATION 

4.1 Participation. Participation in the Plan shall be limited to officers, highly compensated or management employees selected by
the Chief Executive Officer who elect to participate in the Plan by filing a Participation Agreement with the Committee after being notified by the Committee of such selection. Except as specifically provided herein, a Participation Agreement must
be filed prior to January 1 immediately preceding the Plan Year in which the Participant’s participation in the Plan will commence. The election to participate shall be effective on the first day of the Plan Year following receipt by the
Committee of a properly completed and executed Participation Agreement. 
 However, with respect to the first Plan Year of the
Plan or with respect to an individual hired or promoted during a Plan Year who thereby becomes eligible to participate herein, an initial Participation Agreement shall be filed within thirty (30) days of the date the individual is selected by
the Chief Executive Officer to participate in the Plan. Such election to participate shall be effective on the first day of the month following the Committee’s receipt thereof, except that elections not received by the Committee prior to the
15th day of any calendar month shall be effective no earlier than the first day of the second month following the month of receipt. 

4.2 Minimum and Maximum Deferral and Length of Participation. A Participant may elect in any Participation Agreement to defer any
portion of Participant’s Base Salary that is payable with respect to services performed by the Participant in a Plan Year, subject to the minimum and maximum amounts provided for in this paragraph 4.2. The minimum percentage of Base Salary that
may be deferred for any Plan Year by a Participant is 1%, and the maximum percentage of Base Salary that may be deferred by a Participant is 6%. 
  

	 	(a)	With respect to Base Salary deferrals, the deferral percentage elected in each Participation Agreement shall be applied to the Participant’s Base Salary as
established for the first pay period of the first Plan Year to which the Participation Agreement applies and to each subsequent pay period during that Plan Year. A Participation Agreement shall apply to the Participant’s Base Salary that is
payable with respect to services during the Plan Year, and thereafter to each subsequent Plan Year until the Participant’s Disability, death, Separation from Service or the Participation Agreement is amended, whichever occurs first. Base Salary
Deferrals shall commence with the Plan Year immediately following the last day of the calendar year in which the respective Participation Agreement is filed with the Committee; however, an initial Participation Agreement which is filed within thirty
(30) days of the Participant becoming eligible to participate shall apply to Compensation paid for services performed after the date of the initial Participation Agreement through the remainder of that Plan Year and to the following Plan Years
until the Participant’s Disability, death or Separation from Service or the Participation Agreement is amended, whichever occurs first. 

  

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	 	(b)	A Participant’s election to defer Compensation shall be irrevocable upon the filing of the Participation Agreement; however, the deferral of Compensation under any
Participation Agreement may be suspended or amended as provided in paragraphs 4.3, 4.4 and 9.1 or as provided below in subparagraph (c). 

  

	 	(c)	A Participant may amend a currently effective deferral election with respect to deferrals in subsequent Plan Years covered by a Participation Agreement by filing a new
Participation Agreement with the Committee in the manner provided in paragraph 4.3. If a new Participation Agreement is not filed to change the amount to be deferred, the deferral election from the prior Plan Year will continue during the subsequent
Plan Year. 

 4.3 Additional Participation Agreement. A Participant may enter into a new Participation
Agreement with respect to a Plan Year by filing a Participation Agreement with the Committee prior to the January 1 immediately preceding the Plan Year, stating the amount that the Participant elects to have deferred. The new Participation
Agreement shall be effective as to Compensation paid with respect to services performed in the Plan Years beginning after the date on which the new Participation Agreement is filed with the Committee. The Participant shall be allowed to make new
payment elections under a new Participation Agreement on account of death or Disability to the extent such elections are allowed under Income Tax Regulation § 1.409A-2(b) and Code Section 409A(a)(4)(C). A new Participation Agreement is
subject to all the provisions and requirements set forth in paragraphs 4.2. 
 4.4 Cancellation of Participation. The
Committee, in its sole discretion, may cancel a Participant’s deferral election during a Plan Year upon the written request of a Participant which demonstrates a severe, financial hardship suffered by that Participant resulting from an
unforeseeable emergency. A Participant must file any request for such cancellation on or before the 15th day preceding the regular payday on which the cancellation is to take effect. 

Unforeseeable emergency shall mean any of the following: 
  

	 	(a)	A severe financial hardship of the Participant resulting from an illness or accident of the Participant, the Participant’s spouse, or the Participant’s
dependent (as defined in Section 152(a) of the Internal Revenue Code); 

  

	 	(b)	Loss of the Participant’s property to casualty (including the need to rebuild a home following damage to a home not otherwise covered by homeowner’s
insurance); 

  

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	 	(c)	The need to pay for the funeral expenses of the Participant’s spouse or Participant’s dependents (as defined in Section 152(a) of the Internal Revenue
Code); or 

  

	 	(d)	Other similar extraordinary or and unforeseeable circumstances arising as a result of events beyond the control of the Participant; 

provided such circumstances also qualify as an “unforeseeable emergency” under Code Section 409A. The cancellation of any deferral
elections under this paragraph 4.4 shall not affect amounts deferred with respect to periods prior to the effective date of the cancellation. A Participant whose deferrals are cancelled may execute an Additional Participation Agreement in accordance
with paragraph 4.3. 
 4.5 Amendment of Participation Agreement to Reset Form of Payment. Notwithstanding the
requirements and limitations of paragraph 4.3, pursuant to the transitional relief provided by IRS Notice 2005-1 from certain requirements of Section 409A of the Internal Revenue Code, as extended by IRS Notice 2007-86, a Participant may file
an amended Participation Agreement with the Committee to change the form of payment for his or her Benefit Payment upon death, Disability or Separation from Service; provided, such amendment shall only apply to the portion of the Plan Benefit that
does not otherwise become payable in 2008 and is otherwise allowed under IRS Notice 2007-86. Such amended Participation Agreement shall be filed by the Participant before January 1, 2009. Upon filing of the amended Participation Agreement, the
form of payment of the benefit set forth in the amended Participation Agreement shall become effective and may not thereafter be changed except as permitted by the Plan. 

ARTICLE V 

DEFERRED COMPENSATION 

5.1 Elective Deferred Compensation. The amount of Compensation that a Participant elects to defer in a Participation Agreement
executed by the Participant with respect to each Plan Year of participation in the Plan (herein referred to as the “Elective Deferral”) shall be credited by the Company to the Participant’s Deferred Benefit Account throughout each
Plan Year as the Participant is paid the non-deferred portion of Compensation for such Plan Year. The amount credited to a Participant’s Deferred Benefit Account shall equal the amount of Compensation deferred. To the extent the Company is
required to withhold any taxes or other amounts from an employee’s deferred compensation pursuant to any state, federal or local law, such amounts shall be withheld from the Participant’s Compensation which is not deferred under this Plan.

 5.2 Company Match. In addition to the amount of elective deferral made pursuant to the Participation Agreement, for
Plan Years beginning before February 1, 2009, there shall be deemed to be an additional amount credited (herein referred to as the “Company Match”) on behalf of each Participant who was an active Participant in the Plan on
February 1, 2008, which shall be equal to 100% of such Participant’s deferral of Base Salary up to a maximum of 6% of the Participant’s Base Salary. Notwithstanding the foregoing, no Company Match shall be made for the elective
deferrals made by any Participant during the Plan Year beginning February 1, 2007, who is the President & CEO of the Company, Executive Vice President & CMO, or Vice President of IT & CIO. Effective with the Plan Year
beginning February 1, 2009, a Company Match may be made from time to time in such amount as may be determined by the Board in its sole discretion. There shall not be any obligation of the Board to declare a Company Match for any Plan Year
beginning after January 31, 2009. The Company Match for any Plan Year shall be credited to the Participant’s Deferred Benefit Account throughout each Plan Year pursuant to paragraph 5.1. 

 

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 5.3 Discretionary Contribution. The Board, in its sole discretion, may allocate to
the Participant’s Deferred Benefit Account the amount it chooses to contribute (herein referred to as the “Discretionary Contribution”). Any Discretionary Contribution shall only apply to the Plan Year for which it is made. The
Discretionary Contribution may be changed or discontinued for subsequent Plan Years, may be in the form of a matching contribution on the elective deferrals made by a Participant, and may be made for one or more specific Participants without any
requirement of a uniform Discretionary Contribution for all Participants. The Discretionary Contribution, when made, shall be credited to the Participant’s Deferred Benefit Account within 10 days of the declaration of the Discretionary
Contribution by the Board. The Discretionary Contribution shall be maintained as a separate sub-account of the Participant’s Deferred Benefit Account. 

5.4 Effect on Other Plans. The Company shall not make supplemental payments for any reduction in benefits under any other Company
plan resulting from a Compensation deferral under the Plan. However, the Company shall compute life insurance and disability benefits payable under any Company plan based on Compensation without reduction for amounts of Elective Deferrals deferred
under this Plan, but only to the extent permitted and in accordance with the terms and conditions of the respective benefit plans. 

5.5 Vesting of Deferred Benefit Account. A Participant shall be 100% vested in the Participant’s Base Salary deferrals, plus
interest credited thereto, at all times. 
 A Participant shall vest in any Company Match and any Discretionary Contribution,
plus interest credited thereto, upon the fourth anniversary of the end of Plan Year in which such Company Match or Discretionary Contribution was contributed to Participant’s Deferred Benefit Account. 

However, in the event of death before Separation from Service, Disability, attainment of Early Retirement Age or Normal Retirement Age,
Change in Control, completion of ten continuous years of participation in the Plan or termination of the Plan, a Participant shall immediately be fully vested in any Company Match or Discretionary Contribution, plus interest credited thereto.

  

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 ARTICLE VI 

DEFERRED BENEFIT ACCOUNT 

6.1 Determination of Account. The Participant’s Deferred Benefit Account as of each Determination Date shall consist of the
balance of the Participant’s Deferred Benefit Account as of the immediately preceding Determination Date, plus the Participant’s elective deferred compensation withheld since the immediately preceding Determination Date and the amount of
any Company Match and Discretionary Contribution credited since the immediately preceding Determination Date pursuant to paragraphs 5.1, 5.2, and 5.3. The Deferred Benefit Account of each Participant shall be reduced by the amount of all Benefit
Payments, if any, made with respect to such Deferred Benefit Account since the preceding Determination Date, regardless of the source of the payment. 

6.2 Crediting of Account. As of each Determination Date, the Participant’s Deferred Benefit Account shall be increased by the
amount of interest deemed to be earned since the preceding Determination Date. The deemed interest shall be based upon the Declared Rate as defined in paragraph 2.9 and shall be credited on that amount which is the mean average of the balances of
the Deferred Benefit Account on the Determination Date and on the last preceding Determination Date, but after the Deferred Benefit Account has been adjusted for any contributions or distributions to be credited or deducted for each such day.

 Notwithstanding any other provision of this Plan that may be interpreted to the contrary, the Declared Rate is to be used for
measurement purposes only. The calculation of additional amounts and the crediting or debiting of such amounts to the Participant’s Deferred Benefit Account shall not be considered or construed in any manner as an investment of the
Participant’s Deferred Benefit Account in the Declared Rate. In the event that the Company, in its own discretion, decides to invest funds in the Declared Rate, no Participant shall have any rights in or to such investments themselves. Without
limiting the foregoing, a Participant’s Deferred Benefit Account balance shall at all times be a bookkeeping entry only and shall not represent any investments made on behalf of the Participants by the Company; the Participant shall at all
times remain an unsecured creditor of the Company. 
 6.3 Statement of Accounts. The Company shall submit to each
Participant, within 120 days after the close of each fiscal year of the Company, a statement in such form as the Company deems appropriate, setting forth the balance to the credit of each Participant’s Deferred Benefit Account as of the
preceding January 31. 
  

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 ARTICLE VII 

BENEFITS 

7.1 Benefit at Separation from Service. Subject to paragraph 5.5, upon a Participant’s Separation from Service for any reason
other than death or Disability, the Participant shall be entitled to a Deferral Benefit equal to the amount of Participant’s vested Deferred Benefit Account determined under paragraphs 6.1 and 6.2 hereof as of the Determination Date
coincidental with or immediately following such event. 
 7.2 Death. Upon the death of a Participant, Participant’s
Beneficiary or Beneficiaries shall be entitled to receive a Deferral Benefit equal to the unpaid balance of the Participant’s vested Deferred Benefit Account. The Deferral Benefit shall be payable as provided for in paragraph 7.4. The Deferral
Benefit provided for in this paragraph 7.2 shall be in lieu of all other benefits under this Plan. 
 7.3 Disability. In
the event of Disability, as defined in paragraph 2.13, while employed by the Company, the disabled Participant shall be entitled to receive a Deferral Benefit equal to the amount of Participant’s Deferred Benefit Account determined under
paragraphs 6.1 and 6.2 as of the Determination Date next following such Disability. The Deferral Benefit shall be payable as provided for in paragraph 7.4. The Deferral Benefit provided for in this paragraph 7.3 shall be in lieu of all other
benefits under this Plan. 
 7.4 Form of Benefit. 

 

	 	(a)	Upon the occurrence of a distribution event described in paragraphs 7.1, 7.2 or 7.3 above, the Company shall pay to the Participant or Participant’s Beneficiary
the amount specified therein in one of the following forms (the “Benefit Payment” or “Benefit Payments”) as elected in the initial Participation Agreement, or any subsequent election filed by the Participant in a new
Participation Agreement as may be permitted under paragraph 4.3 or 4.5: 

  

	 	(1)	A lump sum payment. 

  

	 	(2)	A series of monthly payments of an amount which shall amortize the Participant’s Deferred Benefit Account balance in monthly payments of principal and interest
over a period from 2 to 180 months, including interest at the Declared Rate as provided in the following sentence. The amount of the monthly payment shall be redetermined as of February 1 of each Plan Year based on the Declared Rate for such
Plan Year and the remaining number of monthly payments. 

  

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	 	(b)	In the absence of a Participant’s election under subparagraph 7.4(a), benefits shall be paid in the form specified in subparagraph 7.4(a)(2) over a 180-month
period. 

 7.5 Early Distribution of Plan Benefit. Notwithstanding the foregoing provisions of this
Article, the Deferral Benefit of a Participant, or a specified portion thereof, shall be distributed to the Participant in the form of a single lump sum distribution if: 

 

	 	(a)	The Plan is terminated pursuant to paragraph 9.2; provided in the case of a termination described in paragraph 9.2(a) or (b), the Deferral Benefit is distributed within
ninety (90) days after the date of the termination of the Plan, and in the case of a termination described in paragraph 9.2(c), the Plan Benefit is distributed within ninety (90) days after the one-year anniversary of the date of the
termination of the Plan; or 

  

	 	(b)	It is finally determined that the Plan fails to meet the requirements of Section 409A of the Internal Revenue Code and the regulations thereunder; provided, that
such distribution of the Plan Benefit shall be limited to the amount required to be included in the Participant’s income as a result of such failure. 

7.6 Withholding; Payroll Taxes. To the extent required by the law in effect at the time payments are made, the Company shall
withhold from payments made hereunder any taxes required to be withheld from an employee’s wages for the federal or any state or local government. 

7.7 Commencement of Payments. Payments under the Plan shall be made or begin within ninety (90) days following the
distribution event described in paragraphs 7.1, 7.2 or 7.3. The Company promptly shall notify the Committee of any such event of which the Company has knowledge. All payments shall be made as of the first day of the month. 

ARTICLE VIII 

BENEFICIARY DESIGNATION 

8.1 Beneficiary Designation. Each Participant shall have the right, at any time, to designate in writing on a form prescribed by
the Committee any person or persons as Beneficiary or Beneficiaries (both principal as well as contingent) to whom payment under this Plan shall be made in the event of Participant’s death prior to complete distribution of the benefits due to
the Participant under the Plan. 
 8.2 Amendments. Any Beneficiary Designation may be changed by a Participant by filing
such change with the Committee in writing on a form prescribed by the Committee. The filing of a new Beneficiary Designation form will cancel all Beneficiary Designations previously filed. 

 

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 8.3 No Beneficiary Designation. If a Participant fails to designate a Beneficiary as
provided above, or if all designated Beneficiaries predecease the Participant, then the Participant’s designated Beneficiary shall be deemed to be the person or persons surviving Participant in the first of the following classes in which there
is a survivor, share and share alike: 
  

	 	(a)	The Participant’s surviving Spouse; 

  

	 	(b)	The Participant’s living children in equal shares, except that if any of the children predecease the Participant but leave issue surviving, then such issue shall
take by right of representation the share their parent would have taken if living; 

  

	 	(c)	The personal representative (executor or administrator) of Participant’s estate. 

8.4 Effect of Payment. The payment to the deemed Beneficiary of the entire amount owed shall completely discharge the
Company’s obligations under this Plan. 
 ARTICLE IX 

AMENDMENT AND TERMINATION OF PLAN 

9.1 Amendment. The Board may at any time amend the Plan in whole or in part; provided, however, that no amendment shall decrease
or restrict the balance of the Deferred Benefit Account accrued to the date of the amendment; provided, further, that no amendment shall change or accelerate the payment date(s) for the Deferred Benefit except as may be permitted under
Section 409A of the Internal Revenue Code and the regulations thereto. The Plan may be amended at any time as may be necessary or appropriate to reform any provisions of the Plan to comply with the applicable requirements of Section 409A
of the Internal Revenue Code and the Income Tax Regulations and other Treasury guidance promulgated thereunder, and thereby prevent the Deferral Benefit from being includable in any Participant’s gross income before being paid pursuant to the
Plan or otherwise subject to additional taxes and interest penalties under Section 409A of the Internal Revenue Code. In the event the Plan is amended, the Participation Agreement shall be subject to the provisions of such amendment without
further action or amendment to the Participation Agreement. 
 9.2 Termination. The Board may at any time terminate the
Plan as follows: 
  

	 	(a)	Within twelve (12) months of a corporate dissolution of or involving the Company that is taxed under Section 331 of the Internal Revenue Code, provided the
Deferral Benefit of each Participant is distributed and included in the Participant’s gross income within the period required in paragraph 7.5(a). 

 

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	 	(b)	Within a period that is thirty (30) days preceding, or the twelve (12) months following a change in control event as defined in Income Tax Regulation §
1.409A-3(i)(5), provided all plans, agreements, methods, programs or arrangements which are sponsored by the Company and its affiliated organization(s) and with respect to which deferrals of compensation are treated as having been deferred under a
single plan under Income Tax Regulation § 1.409A-1(c)(2) are also terminated and liquidated by the payment of the benefits under such terminated plans, agreements and arrangements within twelve (12) months of the date of such termination;
or 

  

	 	(c)	At any time provided (i) that such termination is not made by the Board proximate to a downturn in the financial health of the Company, (ii) all agreements,
methods, programs or arrangements which are sponsored by the Company and its affiliated organization(s) that would be aggregated with this Plan under Income Tax Regulation § 1.409A-l(c) if the Participants had deferrals of compensation under
all such agreements, methods, programs, and arrangements, are terminated and liquidated by the payment of the benefits of such terminated agreements and arrangements, (iii) the benefits of the Plan are not paid earlier than twelve
(12) months of and no later than twenty-four (24) months after the date that all action to terminate the Plan and the distribution of its benefits have been completed; and (iv) the Company and each of its affiliates does not adopt a
new deferred compensation plan or arrangement that would be aggregated with this Plan under Income Tax Regulation § 1.409A-1(c) if any Participant participated in those plans and arrangements at any time within three years following the date
that all action to terminate the Plan and the distribution of its benefits have been completed. 

 Upon any such
termination, all Participants under the Plan shall be paid the balance of their Deferred Benefit Account in a lump sum payment within such period of time as may be required under Section 409A of the Internal Revenue Code. 

The Board may terminate the Plan at any time with respect to new or existing elections to defer that would begin at the start of a
subsequent Plan Year if, in its reasonable business judgment, the continuance of the Plan, the tax, accounting, or other effects thereof, or potential payments thereunder would not be in the best interests of the Company. 

 

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 ARTICLE X 

MISCELLANEOUS 

10.1 Unsecured General Creditor Status. Participants and their Beneficiaries shall have no legal or equitable rights, interest or
claims in any property or assets of the Company, nor shall they be Beneficiaries of, or have any rights, claims or interests in any life insurance policies, annuity contracts or the proceeds therefrom owned or which may be acquired by the Company
(“Policies”). Such Policies or other assets of the Company shall not be held under any trust for the benefit of Participants or their Beneficiaries or held in any way as collateral security for the satisfaction or discharge of the
obligations of the Company under the Plan; however, such Policies and assets may be held in a trust if such Policies and assets remain subject to the claims of the Company’s general creditors in the event of the Company’s bankruptcy or
insolvency. Any and all of the Company’s assets and such Policies shall be, and remain, the general, unpledged and unrestricted assets of the Company. The Company’s obligation under the Plan is and shall be merely an unfunded and unsecured
promise of the Company to pay money in the future. 
 10.2 Nonassignability. Neither a Participant nor a Beneficiary nor
any other person shall have any right to commute, sell, assign, transfer, pledge, anticipate, mortgage or otherwise encumber, transfer, hypothecate or convey in advance of actual receipt the amounts, if any, payable under the Plan, or any part
thereof, which are, and all rights to which are, expressly declared to be nonassignable and non-transferable. No part of the amounts payable shall, prior to actual payment, be subject to seizure or sequestration for the payment of any debts,
judgments, alimony or separate maintenance owed by a Participant or any other person, nor be transferable by operation of law in the event of a Participant’s or any other person’s bankruptcy or insolvency. 

10.3 Not a Contract of Employment. The terms and conditions of this Plan shall not be deemed to constitute a contract of
employment between the Company and the Participant, and the Participant (or Participant’s Beneficiary) shall have no rights against the Company except as may otherwise be specifically provided herein. Moreover, nothing in this Plan shall be
deemed to give a Participant the right (i) to be retained in the employ or other service of the Company for any specific length of time, (ii) to interfere with the right of the Company to discipline or discharge the Participant at any
time, (iii) to hold any particular position or responsibility with the Company, or (iv) to receive any particular Compensation from the Company. 

10.4 Protective Provisions. Each Participant shall cooperate with the Company by furnishing any and all information requested by
the Company in order to facilitate the payment of benefits under the Plan, by taking such physical examinations as the Company may deem necessary, and by taking such other actions as reasonably may be requested by the Company. 

10.5 Incompetent. If the Committee reasonably determines that any Participant or Beneficiary to whom a benefit is payable under
this Plan is unable to care for his or her affairs because of illness or accident, then any payment due such Participant or Beneficiary (unless prior claim therefor shall have been made by a duly authorized guardian or other legal representative)
may be paid, upon appropriate indemnification of the Company, to the person deemed by the Committee to have current responsibility for the handling of the affairs of such Participant or Beneficiary. Any such payment shall be a payment for the
account of the Participant or Beneficiary and shall be a complete discharge of any liability of the Company therefor. 
  

 -14- 

 10.6 Governing Law. The provisions of this Plan shall be governed by and construed
according to the laws of the State of Nebraska. 
 10.7 Successors. The provisions of this Plan shall bind and inure to
the benefit of the Company and its successors and assigns. 
 10.8 Claims Procedure. A Participant or Beneficiary who has
not received benefits under the Plan that such claimant believes should be paid shall make a claim for such benefits in accordance with the procedures of this paragraph 10.8. The Committee shall respond to such claimant within forty-five
(45) days after receiving the claim. 
  

	 	(a)	Any Participant or Beneficiary whose claim for benefits under the Plan has been denied by the Committee shall receive a written notice setting forth the specific
reasons for such denial, a specific reference to Plan provisions on which such denial is based, a description of any additional material or information necessary for the claimant to perfect the claim and an explanation of why such material or
information is necessary, an explanation of the Plan’s claims review procedure and the time limits applicable to such procedure, and a statement of the claimant’s right to bring a civil action under Section 502(a) of the Employee
Retirement Income Security Act of 1974 (“ERISA”). If an internal rule, guideline, protocol, or other similar criterion was relied upon in making an adverse decision on appeal, either the specific rule, guideline, protocol, or other similar
criterion; or a statement that such rule, guideline, protocol, or other similar criterion was relied upon in making the adverse determination and that a copy of the rule, guideline, protocol, or other similar criterion will be provided free of
charge to the claimant. 

  

	 	(b)	A claimant or the claimant’s duly authorized representative may review all pertinent documents and may request in writing a review by the Appeals Committee of such
decision denying the claim. Any such request must be filed in writing with the Committee within 180 days after receipt by the claimant of written notice of the decision. Such written request for review shall contain all additional information which
the claimant wishes the Appeals Committee to consider, and the claimant may submit comments in writing, documents, records, or any other information relevant to the claim for benefits. 

 

 -15- 

 The decision on appeal will take into consideration all information submitted by the
claimant regardless of whether the claimant submitted such information in the initial claim for benefits. 
  

	 	(c)	The decision on appeal will be made subject to the following rules: 

  

	 	(i)	The decision on appeal will take into consideration all information submitted by the claimant regardless of whether the claimant submitted such information in the
initial claim for benefits. 

  

	 	(ii)	The decision on appeal will not afford deference to the initial adverse determination. 

 

	 	(iii)	The decision on appeal will be conducted by a person who will not be the same person that made the initial determination, nor the subordinate of such person.

  

	 	(iv)	If the adverse decision is based in whole or in part on a medical judgment, then the Appeals Committee will consult with a health care professional trained and
experienced in the field of medicine involved in the medical judgment. The health care professional will not be the same person who was consulted in connection with the adverse determination that is being appealed, nor the subordinate of such
individual. 

  

	 	(v)	The Appeals Committee will identify any medical or vocational experts whose advice was obtained on behalf of the Plan in connection with the initial adverse
determination, regardless of whether the advice was relied upon in making the adverse determination. 

  

	 	(d)	The Appeals Committee will review the claim and any additional information furnished by the claimant. The Appeals Committee will decide the appeal and notify the
claimant of its decision within a reasonable period of time, but not later than forty-five (45) days after the appeal is received. This 45-day period may be extended for up to forty-five (45) days if special circumstances require an
extension of time for processing the claim. If a decision on review is unable to be made within the initial forty-five (45) day period, the Appeals Committee will notify the claimant within such 45-day period of the special circumstances
requiring the extension of time and the date by which the person deciding the appeal expects to render a decision. After the claimant’s appeal is decided, the Appeals Committee will tell the claimant how it was decided and what provisions of
the Plan it relied upon. If the claim for benefits is denied on appeal, the claimant will be provided the following: 

  

	 	(i)	the specific reason or reasons for denial; 

  

 16 

	 	(ii)	an explanation of the specific findings, reasons and conclusions on which such denial is based, making reference to the pertinent provisions of the Plan documents;

  

	 	(iii)	a statement explaining the claimant is entitled to receive, upon written request and free of charge, reasonable access to all information relevant to the claim for
benefits; 

  

	 	(iv)	a statement of the claimant’s right to bring an action under Section 502(a) of ERISA; 

 

	 	(v)	if an internal rule, guideline, protocol, or other similar criterion was relied upon in making an adverse decision on appeal, either the specific rule, guideline,
protocol, or other similar criterion; or a statement that such rule, guideline, protocol, or other similar criterion was relied upon in making the adverse determination and that a copy of the rule, guideline, protocol, or other similar criterion
will be provided free of charge to the claimant upon request; and 

  

	 	(vi)	a statement that reads as follows: “You and your Plan may have other voluntary alternative dispute resolution options, such as mediation. One way to find out what
may be available is to contact your local U.S. Department of Labor Office and your State insurance regulatory agency.” 

The Board shall appoint an Appeals Committee of not less than one individual who shall serve at the pleasure of the Board. No member of
the Appeals Committee will be directly or indirectly involved with the initial determination of a claim for benefits. Vacancies on the Appeals Committee arising by resignation, death, removal or otherwise shall be filled by the Board in the same
manner as the original appointment. The purpose of the Appeals Committee is to review an initial adverse benefits determination upon appeal by the claimant. The Appeals Committee shall act by a majority of its members then in office, and shall
possess all of the Committee’s discretionary power and authority as provided elsewhere in this Plan to the extent such discretionary power and authority relates to the appeal and determination of a claim for benefits. In the case where the
Board does not form an Appeals Committee, the decision on appeal will be conducted by a person who is not the same person that made the initial determination nor the subordinate of such person, and the provisions of paragraphs (b), (c) and
(d) of this paragraph 10.8 shall apply to such person. 
  

 -17- 

 10.9 Effective Date. The original effective date of this Plan is of April 1,
2000. Except as otherwise specifically provided, the effective date of this amendment and restatement of the Plan is January 1, 2005. 

AMENDED AND RESTATED pursuant to resolution of the Board of Directors on the
31st day of December, 2008, effective, except as otherwise
provided, as of January 1, 2005. 
  

			
	 GORDMANS, INC.

		
	By	 	
 

		 	 President

		
	By	 	
 

		 	 Vice President

  

 -18-2009 Stock Option Plan of Gordmans Stores, Inc.

 Exhibit 10.19 

2009 STOCK OPTION PLAN 

OF 

GORDMANS HOLDING CORP. 

1. Purposes of the Plan. This Stock Option Plan (the “Plan”) is designed to provide an incentive to key employees
(including managers and officers who are key employees) of (Gordmans Holding Corp., a Delaware corporation (the “Company”), or any of its Subsidiaries (as defined in Paragraph 21) and consultants and board members who are not
employees of the Company, and to offer an additional inducement in obtaining the services of such persons. The Plan provides for the grant of options to acquire shares of Non-Voting Common Stock (as defined in Paragraph 21 hereof) of the
Company which may be subject to contingencies or restrictions. 
 2. Subject to the Plan. Subject to the provisions of
Paragraph 13, the aggregate number of shares of Non-Voting Common Stock for which options may be granted under the Plan shall not exceed 100,000 shares. Such shares of Non-Voting Common Stock may, in the discretion of the Board of Directors
of the Company (the “Board of Directors” or the “Board”), consist either in whole or in part of authorized but unissued shares of Non-Voting Common Stock or shares of Non-Voting Common Stock held in the treasury of
the Company. Subject to the provisions of Paragraph 14, any share of Non-Voting Common Stock underlying an option granted under this Plan which for any reason expires, is canceled, is forfeited, or is terminated unexercised or which ceases
for any reason to be exercisable, shall again become available for the granting of options under the Plan. The Company shall at all times during the term of the Plan reserve and keep available such number of shares of Non-Voting Common Stock as will
be sufficient to satisfy the requirements of the Plan. 
 3. Administration of the Plan. The Plan shall be administered
by the Board of Directors or a committee of the Board of Directors that is composed solely of two or more Non-Employee Directors as that term is defined in the rules and regulations promulgated under Section 16(b) of the Exchange Act (the Board
of Directors and such committee being referred to collectively as the “Committee”). A majority of the members of the Committee shall constitute a quorum, and the acts of a majority of the members present at any meeting at which a
quorum is present, and any acts approved in writing by all members of the Committee without a meeting, shall be the acts of the Committee. 

Subject to the express provisions of the Plan and the grant agreement referred to in Paragraph 12 hereof (the
“Agreement”), the Committee shall have the authority, in its sole discretion, to make all determinations relating to the Plan, including, but not limited to, the right to determine: the key employees of the Company (or its
Subsidiaries), consultants and 
  

 1 

 members of the Board, who shall be granted options; the type of option to be granted; the times when an
option shall be granted; whether the options comply with requirements of Section 409A of the Code (as defined in Paragraph 21 hereof); the number of shares of Non-Voting Common Stock to be subject to each option; the term of each option;
the date each option shall vest and become exercisable; whether an option shall be exercisable in whole, in part or in installments and, if in installments, the number of shares of Non-Voting Common Stock to be subject to each installment, whether
the installments shall be cumulative, the date each installment shall become exercisable and the term of each installment; the conditions under which the date of exercise of any option or installment may be accelerated (subject, in the discretion of
and as determined by the Committee, to any applicable limitations on permitted acceleration under Section 409A of the Code); whether shares of Non-Voting Common Stock may be issued upon the exercise of an option as partly paid and, if so, the
dates when future installments of the exercise price shall become due and the amounts of such installments; the exercise price of each option; the form of payment of the exercise price; whether to restrict the sale or other disposition of the shares
of Non-Voting Common Stock acquired upon the exercise of an option and, if so, whether and under what conditions to waive any such restriction; whether and under what conditions to subject all or a portion of the grant or exercise of an option or
the shares of Non-Voting Common Stock acquired pursuant to the exercise of an option to the fulfillment of certain restrictions or contingencies as specified in the Agreement, including without limitation, restrictions or contingencies relating to
entering into a covenant not to compete with the Company, any of its Subsidiaries or a Parent (as defined in Paragraph 21), to financial objectives for the Company, any of its Subsidiaries or a Parent or any of its affiliates, a division of
any of the foregoing, a product line or other category, and/or to the period of continued employment of the optionee with the Company, any of its Subsidiaries or a Parent or any of its affiliates, and to determine, in each case, whether such
limitations, restrictions or contingencies have been met; whether an optionee is Disabled (as defined in Paragraph 21) the amount, if any, necessary to satisfy the obligation of the Company, a Subsidiary or Parent to withhold taxes or other
amounts; the fair market value (as defined in Paragraph 21 hereof) of a share of Non-Voting Common Stock; to construe the respective Agreement and the Plan; with the consent of the optionee, to cancel or modify an option, provided,
that the modified provision is permitted to be included in an option granted under the Plan on the date of the modification, and further, provided, that in the case of a modification, such option as modified would be permitted to be
granted on the date of such modification under the terms of the Plan and, in the discretion of and as determined by the Committee, either would continue to be exempt from the application of Section 409A of the Code or would comply (or would
continue to comply) with all requirements applicable to deferred compensation under Section 409A(a)(2), (3) and (4) of the Code; to prescribe, amend and rescind rules and regulations relating to the Plan; and to make all other
determinations necessary or advisable for administering the Plan. Any controversy or claim arising out of or relating to the Plan, any option granted under the Plan or any Agreement shall be determined unilaterally by the Committee in its sole
discretion. The determinations of the Committee on the matters referred to in this Paragraph 3 shall be conclusive and binding on the parties. No member or former member of the Committee shall be liable for any action, failure to act or
determination made in good faith with respect to the Plan, any Agreement or any option hereunder. 
  

 2 

 The Company may establish a committee of outside directors meeting the requirements of
Section 162(m) of the Code to (i) approve the terms and conditions applicable to the grant of options that might reasonably be anticipated to result in the payment of employee remuneration that would otherwise exceed the limit on employee
remuneration deductible for income tax purposes by the Company pursuant to Section 162(m) of the Code (including, without limitation, objective performance criteria for the vesting of such options that satisfy the applicable requirements for
classifying the options as “performance-based compensation” under Section 162(m) of the Code and any Treasury Regulations promulgated thereunder) and (ii) administer the Plan. In such event, the powers reserved to the Committee
in the Plan shall be exercised by such compensation committee. 
 It is the Company’s intent that the options either be
treated as exempt from the provisions of Section 409A of the Code or be treated as deferred compensation that meets the requirements of Section 409A(a)(2), (3) or (4) of the Code and that any ambiguities in construction be
interpreted in order to effectuate such intent. Options under the Plan shall contain such terms as the Committee determines are appropriate to be exempt from or to comply with the requirements of Section 409A of the Code. In the event that,
after the issuance of an option under the Plan, Section 409A of the Code or regulations thereunder are issued or amended, or the Internal Revenue Service or Treasury Department issues additional guidance interpreting Section 409A of the
Code, the Committee may modify the terms of any such previously issued option to the extent the Committee determines that such modification is necessary to be exempt from or to comply with the requirements of Section 409A of the Code.

 4. Eligibility. The Committee may from time to time, in its sole discretion, consistent with the purposes of the Plan,
grant options to (a) key employees (including officers and managers or directors who are key employees) of the Company or any of its Subsidiaries, (b) consultants to the Company or any of its Subsidiaries or (c) members of the Board.
Such options granted shall cover such number of shares of Non-Voting Common Stock as the Committee may determine, in its sole discretion, as set forth in the applicable Agreement. 

5. Non-qualified Options. It is the Company’s intent that only Non-qualified Stock Options, and not “incentive stock
options” within the meaning of Section 422A of the Code, be granted under the Plan and that any ambiguities in construction be interpreted in order to effectuate such intent. The Committee may from time to time grant to eligible
participants Non-qualified Stock Options. The options granted shall take such form as the Committee shall determine, subject to the terms and conditions herein. 

6. Exercise Price. The exercise price of the shares of Non-Voting Common Stock under each option shall be determined by the
Committee, in its sole discretion, and set forth in the applicable Agreement. 
  

 3 

 7. Term. The term of each option granted pursuant to the Plan shall be such term as
is established by the Committee, in its sole discretion, as set forth in the applicable Agreement; provided, however, that the term of each option granted pursuant to the Plan shall be for a period not exceeding 10 years from the date
of grant thereof; and further, provided, that options shall be subject to earlier termination as hereinafter provided. 

8. Exercise. An option (or any part or installment thereof), to the extent then exercisable, shall be exercised by giving written
notice to the Company, at the address and in the form established by the Committee and accompanied by payment in full of the aggregate exercise price therefor (a) in cash or by certified check or (b) in such other form as the Committee may
approve. The Company shall not be required to issue any shares of Non-Voting Common Stock pursuant to any such option until all required payments, including any required withholding, have been made and all required actions have been taken.

 A person entitled to receive shares of Non-Voting Common Stock upon the exercise of an option shall not have the rights of a
stockholder of the Company with respect to such stock until the date of issuance of a certificate for such shares of Non-Voting Common Stock, or in the case of uncertificated shares of Non-Voting Common Stock, an entry is made on the books of the
Company’s transfer agent representing such shares. 
 In no case may a fraction of a share of Non-Voting Common Stock be
purchased or issued under the Plan. 
 9. Termination of Relationship. 

(a) Employees and Consultants. Except as may otherwise be expressly provided in the applicable Agreement, an
optionee whose relationship with the Company, its Parent or Subsidiaries as an employee or a consultant has terminated for any reason (other than as a result of the death or Disability of the optionee) may exercise his options, to the extent
exercisable on the date of such termination, on the date of termination or at any time on or before the
15th day of the third calendar month following the date of
termination, but not thereafter and in no event after the date the option would otherwise have expired; provided, however, that if the Optionee is a “specified employee” as defined in Section 409A(a)(2)(B)(i) of the
Code, on the date of such termination, then the option shall instead be exercisable during the 30-day period that begins on the date that is six months after the date of termination (or, if earlier, death of the optionee); provided,
further, that (i) if such relationship is terminated for Cause (as defined in Paragraph 21), such option shall terminate on the day immediately before the date of such termination and (ii) if such relationship is terminated
without the consent of the Company, such option shall terminate on the day of such termination. Except as may otherwise be expressly provided in the applicable Agreement, options granted under the Plan to an employee or consultant shall not be
affected by any change in the status of the optionee so long as the optionee continues to be an employee of, or a consultant to, the Company, or any of the Subsidiaries or a Parent (regardless of having changed from one to the other or having been
transferred from one corporation to another). 
  

 4 

 (b) Board Members. Except as may otherwise be expressly provided
in the applicable Agreement, an optionee whose relationship with the Company as a Board member terminates for any reason (other than as a result of his death or Disability) may exercise his options, to the extent exercisable on the date of such
termination, on the date of termination or at any time on or before the
15th day of the third calendar month following the date of
termination, but not thereafter and in no event after the date the option would otherwise have expired; provided, however, that if the Optionee is a “specified employee” as defined in Section 409A(a)(2)(B)(i) of the Code, then
the option shall instead be exercisable during the 30-day period that begins on the date that is six months after the date of termination (or, if earlier, death of the optionee); provided, further, that (i) if such relationship is
terminated for Cause, such option shall terminate on the day immediately before the date of such termination and (ii) if such relationship is terminated without the consent of the Company, such option shall terminate on the day of such
termination. Except as may otherwise be expressly provided in the applicable Agreement, options granted to a Board member shall not be affected by the optionee becoming an employee of, or consultant to, the Company, any of its Subsidiaries or a
Parent. 
 (c) General. Nothing in the Plan or in any option granted under the Plan shall confer on any optionee any
right to continue in the employ of, or as a consultant to, the Company, any of its Subsidiaries or a Parent, or as a manager or director of the Company, or interfere in any way with any right of the Company, any of its Subsidiaries or a Parent to
terminate the optionee’s relationship at any time for any reason whatsoever without liability to the Company, any of its Subsidiaries or a Parent. 

10. Death or Disability of an Optionee. 

(a) Employees and Consultants. 

(i) Except as may otherwise be expressly provided in the applicable Agreement, if an optionee dies while he is an
employee of, or consultant to, the Company, any of its Subsidiaries or a Parent, the options that were granted to him as an employee or consultant may be exercised, to the extent exercisable on the date of his death, by his Legal Representative (as
defined in Paragraph 21) on the date of death or at any time before the later of (A) December 31 of the year in which the optionee dies or (B) the
15th day of the third calendar month following the date on
which the optionee dies, but not thereafter and in no event after the date the option would otherwise have expired. 
 (ii)
Except as may otherwise be expressly provided in the applicable Agreement, any optionee whose relationship as an employee of, or consultant to, the Company, its Parent and Subsidiaries has terminated by reason of such optionees Disability may
exercise the options that were granted to him as an employee or consultant, to the extent 
  

 5 

 exercisable upon the effective date of such termination, on the date of termination or
at any time before the later of (A) December 31 of the year in which termination occurs or (B) the
15th day of the third calendar month following the date on
which termination occurs, but not thereafter and in no event after the date the option would otherwise have expired. 
 (b)
Board Members. Except as may otherwise be expressly provided in the applicable Agreement, any optionee whose relationship as a Board member terminates as a result of his death or Disability may exercise the options that were granted to him as
a Board member, to the extent exercisable on the date of such termination, on the date of termination or at any time on or before the 15th day of the third calendar month following the date of termination, but not thereafter and in no event after
the date the option would otherwise have expired. In the case of the death of the Board member, the option may be exercised by his Legal Representative. 

11. Compliance with Securities Laws. The Committee may require, in its sole discretion, as a condition to the exercise of any
option hereunder, that either (a) a registration statement under the Securities Act of 1933, as amended (the “Securities Act”), with respect to the issuance of the shares of Non-Voting Common Stock to be issued upon such grant
or exercise shall be effective and current at the time of grant or exercise, or (b) there is an exemption from registration under the Securities Act for the issuance of the shares of NonVoting Common Stock upon such grant or exercise. Nothing
herein shall be construed as requiring the Company to register the issuance of the shares of Non-Voting Common Stock subject to any option under the Securities Act or to keep any registration statement effective or current. 

The Committee may require, in its sole discretion, as a condition to the receipt of an option or the exercise of any option hereunder,
that the optionee execute and deliver to the Company his representations and warranties, in form, substance and scope satisfactory to the Committee, which representations and warranties the Committee determines are necessary or convenient in
connection with qualifying for an exemption from the registration requirements of the Securities Act, applicable state securities laws or satisfying other legal requirements. 

In addition, if at any time the Committee shall determine, in its sole discretion, that the listing or qualification of the shares of
Non-Voting Common Stock subject to any option on any securities exchange or under any applicable law, or the consent or approval of any governmental agency or regulatory body, is necessary or desirable as a condition to, or in connection with, the
granting of an option or the issuance of shares of Non-Voting Common Stock thereunder, such option may not be granted and such option may not be exercised in whole or in part unless such listing, qualification, consent or approval shall have been
effected or obtained free of any conditions not acceptable to the Committee. 
 12. Agreements. Each option shall be
evidenced by an appropriate Agreement which shall be duly executed by the Company and the optionee, and which shall contain such terms, provisions and conditions not inconsistent herewith as may be determined by the Committee. The terms of each
option and Agreement need not be identical. 
  

 6 

 13. Adjustments Upon Changes in Interests. Notwithstanding any other provision of the
Plan, in the event of: 
 (a) A dividend, recapitalization, or spin-off, split-up, combination or exchange of shares of
Non-Voting Common Stock or the like, any of which results in a change in the number or kind of shares of Non-Voting Common Stock outstanding immediately prior to such event, the Committee shall appropriately adjust the aggregate number and kind of
shares of Non-Voting Common Stock subject to the Plan, the aggregate number and kind of shares of Non-Voting Common Stock subject to each outstanding option and the exercise price thereof, with such adjustments in the case of outstanding options
being those that the Committee determines in its sole discretion to be appropriate in order that the rights of any optionee are neither enlarged nor diminished as a result of such event. Such adjustments shall be conclusive and binding on all
parties and may provide for the elimination of fractional shares of Non-Voting Common Stock which might otherwise be subject to options without payment therefor. 

(b) A merger, consolidation, or sale by the Company of all or substantially all of its assets, in which the Company is not the surviving
corporation, except as set forth below or in the Agreement, the options granted hereunder as of the date of such event shall continue to be outstanding and the optionee shall be entitled to receive in exchange therefor an option in the surviving
corporation for the same number of shares of stock of the surviving corporation as he would have been entitled to receive if he had exercised the options granted hereunder immediately prior to the transaction and actually owned the shares of
Non-Voting Common Stock subject to such option. In the discretion of, and as determined by, the Committee, the substitution of options described in the previous sentence shall be in accordance with Treasury Regulation
Section 1.409A-l(b)(5)(v)(D). 
 Notwithstanding the foregoing, the Company shall have the right, by written notice,
provided to an optionee sent no later than five (5) days prior to the proposed sale of assets, merger or consolidation (as determined by the Board of Directors in its sole discretion) or by inclusion in the applicable Agreement, to advise the
optionee that upon consunmiation of the transaction either (i) all options granted to any optionee under the Plan and not theretofore exercised (or which are not then currently exercisable) shall terminate and be void, in which event, the
optionee shall have the right to exercise all options then currently exercisable in accordance with the terms of the applicable Agreement within two (2) days after the date of the notice from the Company or as otherwise provided in the
Agreement, or (ii) all options granted to any optionee under the Plan and not theretofore exercised (or which are not then currently exercisable) shall be cancelled on the effective date of such sale of assets, merger or consolidation and in
lieu thereof, the optionee shall receive a cash payment (or payments) equal to the difference (if the exercise price per share of Non-Voting Common Stock subject to the option is less than the consideration to be received in respect of a share of
Non-Voting Common 
  

 7 

 Stock pursuant to such sale of assets, merger or consolidation) between the aggregate exercise price of any
portion of the option that is currently exercisable as of such date and the aggregate consideration that would be received in such sale of assets, merger or consolidation in respect of the number of shares of Non-Voting Common Stock subject to such
portion of the option as of such date, had such portion of the option in fact been exercised prior to such date; provided, however, that such proposed sale of assets, merger or consolidation also constitutes a change in the ownership
or effective control of the Company, or in the ownership of a substantial portion of the Company’s assets, within the meaning of Section 409A(a)(2)(A)(v) of the Code and the regulations or other published guidance (including, without
limitation, Treasury Regulation § 1.409A-3(i)(5)) promulgated thereunder. 
 14. Amendments and Termination of the
Plan. The Plan was adopted by the Board of Directors as of May 7, 2009. The Board of Directors, without further approval of the Company’s stockholders, may at any time suspend or terminate the Plan, in whole or in part, or amend it
from time to time in such respects as it may deem advisable, including, without limitation, to comply with any change in applicable law, regulations, rulings or interpretations of any administrative agency; provided, however, that no
amendment for which any applicable regulation related to the listing, registration or qualification of the shares subject to the Plan upon any securities exchange or applicable law or regulation requires stockholder approval shall be effective
without the requisite prior or subsequent stockholder approval. No termination, suspension or amendment of the Plan shall, without the consent of the optionees holding a majority of all options granted under the Plan (based on the number of
underlying shares of Non-Voting Common Stock issuable upon the exercise of all such options), adversely affect their rights under any option granted under the Plan. The power of the Committee to construe and administer any option granted under the
Plan prior to the termination or suspension of the Plan nevertheless shall continue after such termination or during such suspension. 

15. Non-Transferability. No option granted under the Plan shall be transferable other than by will or the laws of descent and
distribution, and options may be exercised, during the lifetime of the optionee, only by the optionee or his Legal Representatives. Except to the extent provided above, options may not be assigned, transferred, pledged, hypothecated or disposed of
in any way (whether by operation of law or otherwise) and shall not be subject to execution, attachment or similar process, and any such attempted assignment, transfer, pledge, hypothecation or disposition shall be null and void ab
initio and of no force or effect. 
 16. Withholding Taxes. The Company shall have the right to require, as a
condition to any grant or exercise under the Plan, that the optionee make provision for the payment to the Company of federal, state or local taxes of any kind required by law to be withheld with respect to any grant, vesting, exercise or
disposition of any option. The Company may deduct any taxes required by law to be withheld in respect of grants under the Plan from amounts paid to an optionee in cash as salary, bonus or other compensation, to the extent not 

 

 8 

 paid to the Company in cash by the optionee at or before the time that any applicable tax withholding with
respect to a grant hereunder is required to be deposited by the Company with the applicable taxing authority. In the Committee’s discretion, an optionee may be required or permitted to have withheld from the shares otherwise issuable to the
optionee, or may be permitted to tender to the Company, a number of shares of Non-Voting Common Stock the aggregate fair market value of which does not exceed the minimum required withholding rate for federal (including FICA), state and local tax
liabilities. Any such election must be in a form and manner prescribed by the Committee. 
 17. Legends; Payment of
Expenses. The Company may endorse such legend or legends upon the certificates for shares of Non-Voting Common Stock issued upon exercise of an option under the Plan and may issue such “stop transfer” instructions to its transfer agent
in respect of such shares as it determines, in its discretion, to be necessary or appropriate to (a) prevent a violation of, or to qualify for an exemption from, the registration requirements of the Securities Act and any applicable state
securities laws, or (b) implement the provisions of the Plan or any agreement between the Company and the optionee with respect to such shares of Non-Voting Common Stock. Each optionee may, in the Committee’s discretion, be required either
to execute a stockholders’ agreement as a condition either to receiving a grant of options hereunder or to exercising any options granted hereunder. 

The Company shall pay all issuance taxes with respect to the issuance of shares of Non-Voting Common Stock upon the exercise of an
option granted under the Plan, as well as all fees and expenses incurred by the Company in connection with such issuance. 

18. Use of Proceeds. The cash proceeds received upon the exercise of an option under the Plan shall be added to the general funds
of the Company and used for such business purposes as the Board of Directors may determine. 
 19. Substitutions and
Assumptions of Options of Certain Constituent Corporations. Anything in this Plan to the contrary notwithstanding, the Board of Directors may, without further approval by the stockholders, substitute new options for prior options of a
Constituent Corporation (as defined in Paragraph 21) or assume the prior options of such Constituent Corporation; provided, however, that no substitution or assumption for which applicable regulation or applicable law requires
stockholder approval shall be effective without the requisite prior or subsequent stockholder approval. 
 20. Right of First
Refusal; Right to Repurchase. 
 (a) The Company shall have a right of first refusal with respect to any proposed sale or
other disposition by optionees (and their successors in interest by purchase, gift or other mode of transfer) of any shares of Non-Voting Common Stock issued to them under the Plan which are transferable. This right of first refusal shall be
exercisable by the Company in accordance with terms and conditions established by the Committee. 
  

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 (b) In the case of any optionee whose employment or service terminates for any reason
(including, without limitation, death, Disability, retirement, voluntary resignation or termination, or involuntary termination with or without Cause), except as otherwise provided in any Agreement, the Company shall have a right, exercisable at any
time and from time to time after such termination, to repurchase from the optionee (or any successor in interest by purchase, gift or other mode of transfer) all (but not less than all) shares of Non-Voting Common Stock issued to the optionee under
the Plan. If either (i) the optionee’s employment or service was terminated for Cause or (ii) in the Committee’s determination, the optionee has taken any action prior to or following his termination of employment or service
which would have constituted grounds for a termination for Cause, then such repurchase shall be made at the purchase price paid by the optionee for such shares of Common Stock or, if lower, the Fair Market Value of such shares of Common Stock at the
time of repurchase. In all other instances, such repurchase shall be made at the Fair Market Value of the shares of Non-Voting Common Stock at the time of repurchase. This right to repurchase shall be exercisable by the Company at any time within
one hundred eighty (180) days after the termination of such optionee’s employment or service with the Company for any reason (including, without limitation, death, Disability, retirement, voluntary resignation or termination, or
involuntary termination with or without Cause) by: (i) giving written notice of such repurchase to such optionee, (ii) tendering payment of the purchase price of such shares of Non-Voting Common Stock to such optionee within thirty
(30) days of the delivery of such written notice and (iii) complying with such other terms and conditions established by the Committee. 

21. Definitions. For purposes of the Plan, the following terms shall be defined as set forth below: 

(a) “Board” or “Board of Directors” shall mean the Board of Directors of the Company. 

(b) “Cause” shall mean, except as otherwise set forth in an Agreement, (i) in the case of an employee or consultant, if
there is a written employment or consulting agreement between the optionee and the Company, any of its Subsidiaries or a Parent which defines termination of such relationship for cause, “cause” as defined in such agreement, and
(ii) in the absence of such agreement, (A) conviction of the employee or consultant of any felony, or the conviction of the employee or consultant of a misdemeanor which involves moral turpitude, or the entry by the employee or consultant
of a plea of guilty or nolo contendere with respect to any of the foregoing, (B) the commission of any act or failure to act by such employee or consultant that involves moral turpitude, dishonesty, theft, destruction of property, fraud,
embezzlement or unethical business conduct, or that is otherwise materially injurious to the Company or any of its affiliates, whether financially or otherwise, (C) any violation by such employee or consultant of any rule or policy of the
Company or any of its affiliates, (D) any violation by such employee or consultant of any other contract or agreement between the Company (or any of its affiliates) and such employee or consultant, and the failure of such 

 

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 employee or consultant to cure such violation within ten (10) days after receipt of written notice from
the Company or (E) any failure by the employee to abide by any directive of the Board or an officer to whom the employee reports; in each case, with respect to subsections (A) through (E), as determined in good faith by the Board of
Directors of the Company in the exercise of its reasonable business judgment. 
 (c) “Code” shall mean the Internal
Revenue Code of 1986, as amended, and any successor thereto. 
 (d) “Common Stock” means the shares of Voting Common
Stock and Non-Voting Common Stock. 
 (e) “Constituent Corporation” shall mean any corporation which engages with the
Company, any of its Subsidiaries or a Parent in a transaction to which Section 424(a) of the Code applies, or any Parent, Subsidiary or affiliate of such corporation. 

(f) “Disabled” or “Disability” shall mean a permanent and total disability within the meaning of
Section 22(e)(3) of the Code, but only if such condition is also a “disability” within the meaning of Section 409A(a)(2)(C) of the Code and the regulations or other published guidance promulgated thereunder. 

(g) “Exchange Act” shall mean the Securities Exchange Act of 1934, as amended, and any successor thereto. 

(h) “Fair Market Value” shall mean as of any applicable date, (i) if the Non-Voting Common Stock is readily tradable on an
“established securities market” (within the meaning of Treas. Reg. § 1.409A-1(b)(5)(iv)(A)), the closing price of the Non-Voting Common Stock on such market as of the applicable date, or if no sale of the Non-Voting Common Stock shall
have occurred on such date, on the next preceding date on which there was a reported sale; or (ii) if the Non-Voting Common Stock is not readily tradable on an established securities market, the Board of Directors’ good faith determination
of the fair market value of one share of Non-Voting Common Stock as of the applicable reference date, which determination shall be consistent with the requirements of Section 409A of the Code. 

(i) “Legal Representative” shall mean the executor, administrator or other person who at the time is entitled by law to
exercise the rights of a deceased or incapacitated optionee with respect to an option granted under the Plan. 
 (j)
“Non-qualified Stock Option” means any stock option other than an incentive stock option as defined in Section 422 of the Code and any successor thereto. 

(k) “Non-Voting Common Stock” means the shares of Non-Voting Common Stock of the Company, par value $0.001 per share.

  

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 (l) “Parent” shall have the same definition as “parent corporation” in
Section 424(e) of the Code. 
 (m) “Subsidiary” shall mean any company (whether a corporation, partnership, joint
venture or other form of entity) in which the Company has a direct or indirect “controlling interest,” within the meaning of Treas. Reg. § 1.409A-1(b)(5)(ii)(E)(1). 

(n) “Voting Common Stock” means the shares of Voting Common Stock of the Company, par value $0.00 1 per share. 

22. Governing Law; Construction. The Plan, the options and any Agreement hereunder and all related matters shall be governed by,
and construed in accordance with, the laws of the State of Delaware, without regard to conflict of law provisions. 
 Neither
the Plan nor any Agreement shall be construed or interpreted with any presumption against the Company by reason of the Company causing the Plan or Agreement to be drafted. Whenever from the context it appears appropriate, any term stated in either
the singular or plural shall include the singular and plural, and any term stated in the masculine, feminine or neuter gender shall include the masculine, feminine and neuter. 

23. Partial Invalidity. The invalidity, illegality or unenforceability of any provision in the Plan, any option or Agreement shall
not affect the validity, legality or enforceability of any other provision, all of which shall be valid, legal and enforceable to the fullest extent permitted by applicable law. 

24. Modification for Grants Outside the U.S. The Board or the Committee may, without amending the Plan, determine the terms and
conditions applicable to grants to individuals who are foreign nationals or employed outside the United States in a manner otherwise inconsistent with the Plan if the Board or the Committee deems such terms and conditions necessary in order to
recognize differences in local law or regulations, tax policies or customs. 
  

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