Document:

<PAGE>
                                                                EXHIBIT 10.10

            SHAREHOLDERS AGREEMENT OF FRANKLIN HOLDING COMPANY, INC.

                  This Shareholders Agreement (this "Agreement"), dated as of
the 1st day of June, 2001, is entered into by and among MERCER MUTUAL INSURANCE
COMPANY, a Pennsylvania corporation ("Mercer"), H. THOMAS DAVIS ("Davis"), and
FRANKLIN HOLDING COMPANY, INC., a Delaware corporation (the "Company").

                                   Background

                  Mercer has entered into a stock purchase agreement (the "Stock
Purchase Agreement") with Davis and the Company, dated April 6, 2001 for the
purchase of 102,900 shares of Class A voting common stock, $0.10 par value per
share, of the Company ("Class A Stock") and options to acquire 295,000 shares of
Class B non-voting stock, $0.10 par value per share, of the Company ("Class B
Stock").

                  A condition to the obligations of the parties under the Stock
Purchase Agreement, pursuant to Section 7.1 (d) thereof, is the mutual execution
of this Agreement by Mercer, the Company and Davis, the controlling stockholder
of the Company.

                  Desiring Mercer's purchase of the Class A Stock and the
options to acquire Class B Stock pursuant to the terms of the Stock Purchase
Agreement, Davis is willing to enter into this Agreement.

                  NOW THEREFORE, in consideration of the foregoing recitals and
the mutual covenants hereinafter contained, and intending to be legally bound
thereby, the parties hereto agree as follows:

                               Certain Definitions

                  "Affiliate" with respect to any Person (other than Davis)
means a Person that directly or indirectly through one or more intermediaries
controls, is controlled by or is under common control with the person specified,
as well as, with respect to Davis only, any transferee who received Davis Stock
in an Exempt Transaction.

                  "Class A Stock" has the meaning set forth in the background
hereof.

                  "Class B Stock" has the meaning set forth in the background
hereof.

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                  "Company Quarterly Net Income" means the consolidated net
income of the Company for such calendar quarter determined in accordance with
GAAP.

                  "Company Quarterly ROI Factor" means, for any particular
calendar quarter, a fraction (expressed as a decimal) the numerator of which is
the Company Quarterly Net Income for such quarter and the denominator of which
is the sum of (i) $5,050,920, and (ii) the qualified amount of cash or the fair
value of any property hereafter invested in shares of the capital stock of the
Company or contributed to the capital accounts of the Company. For purposes of
this definition, the qualified amount of any investment or contribution shall be
any amount invested or contributed to the Company by Mercer or an Affiliate of
Mercer with the knowledge and consent of Davis, including his consent to the
determination of the fair market value of any property contributed or invested.

                  "Company Aggregate ROI Factor" means, as of the date of
determination, the sum of each Company Quarterly ROI Factor for the period
beginning with the calendar quarter that starts on July 1, 2001, and ending with
the last full calendar quarter immediately preceding the date of determination.

                  "Davis Options" means all options for Class B Stock held by
Davis.

                  "Davis Shares" means all shares of Class A Stock and Class B
Stock and all Davis Options at any time issued to Davis.

                  "Disability" means a mental or physical disability, incapacity
or incompetence of an individual that either (a) renders such individual
permanently disabled so that such individual is prevented from properly
performing the duties previously performed by such individual as certified by a
physician selected by the Company within thirty (30) days of such disability,
incapacity or incompetence, such certification to be determined within ten (10)
days of selection; or (b) has prevented such individual from properly performing
a major portion of the duties performed by such individual prior to such
disability, incapacity or incompetence for a period of six (6) consecutive
months or for shorter periods aggregating nine (9) months or more in any 12
month period; or (c) causes the appointment of a guardian for such individual
which would restrict such individual's ability to act on his own.

                  "Exempt Transaction" means: (i) a transfer by Davis of any
Davis Shares to a family member or to a trust for the benefit of Davis and/or a
family member, or transfers among

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such family members or trusts, (ii) a transfer of Davis Shares under Davis' or a
family member's last will and testament or, in the absence of a last will and
testament, as a consequence of the laws of descent, (iii) a transfer of Davis
Shares to an entity owned solely by Davis and/or any of the transferees
described in clause (i) or (ii) above, but only for so long as such entity is so
owned, (iv) a transfer of Davis Shares resulting from a divorce decree, divorce
settlement, or the laws of equitable distribution in divorce, or (v) a transfer
effected by Davis' grant of an encumbrance to any lender providing purchase
money financing to Davis for the purchase of Davis Shares or to the successors
or assigns of such lender.

                  "GAAP" means generally accepted accounting principles, as set
forth in the opinions and pronouncements of the Accounting Principles Board of
the American Institute of Certified Public Accountants and statements and
pronouncements of the Financial Accounting Standards Board or in such other
statements by such other entities as may be approved by a significant segment of
the accounting profession of the United States of America.

                  "Mercer Quarterly Net Income" means the consolidated net
income of Mercer for such calendar quarter before policyholder dividends,
determined in accordance with GAAP.

                  "Mercer Quarterly ROE Factor means, for any particular
calendar quarter, a fraction (expressed as a decimal) the numerator of which is
the Mercer Quarterly Net Income for such quarter and the denominator of which is
the surplus of Mercer at the commencement of such calendar quarter determined in
accordance with GAAP.

                  "Mercer Aggregate ROE Factor" means, as of the date of
determination, the sum of each Mercer Quarterly ROE Factor for the period
beginning with the calendar quarter that starts on July 1, 2001, and ending with
the last full calendar quarter immediately preceding the date of determination.

                  "Person" means any natural person or individual, trustee,
corporation, general or limited partnership, limited liability company or
partnership, joint venture, joint stock company, bank, firm, governmental
entity, trust, association, organization or unincorporated entity of any kind.

                  " Stock Purchase Agreement" has the meaning set forth in the
background hereof.

                  "Transfer" means, collectively, any sale, assignment,
encumbrance, hypothecation, pledge, conveyance in trust, gift, transfer by
bequest, devise or descent, or other

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transfer or disposition of any kind, including, but not limited to, transfers to
receivers, levying creditors, trustees or receivers in bankruptcy proceedings
for general assignees for the benefit of creditors, whether voluntary or by
operation of law, indirectly or indirectly.

                               Terms of Agreement

                  1.       Restricted Period. During the period beginning on the
date hereof and ending on the second anniversary hereof (the "Restricted
Period"), neither Davis, nor any of his Affiliates, shall Transfer any Davis
Shares to any Person other than Mercer, other than pursuant to an Exempt
Transaction or except in accordance with the terms of this Agreement. Any
purported Transfer of Davis Shares in violation of the terms of this Agreement
shall be void. In the event of a Transfer pursuant to an Exempt Transaction,
Davis shall provide written notice thereof to Mercer and the Company not later
than the effective date of such Exempt Transaction.

                  2.       Right of First Refusal.

                           (a)      Offer to Purchase. If, at any time after the
Restricted Period, Davis desires to Transfer any Davis Shares to any Person (the
"Proposed Transferee") other than pursuant to an Exempt Transaction, and has
received a bona fide written offer (the "Bona Fide Offer") from such Proposed
Transferee to purchase such Davis Shares, Davis shall submit a written offer
(the "Offer") to sell such Davis Shares (the "Offered Shares") to Mercer on
terms and conditions, including price, not less favorable to Mercer than those
on which Davis proposes to Transfer such Offered Shares to the Proposed
Transferee.

                           (i) The Offer shall disclose the identity of the
Proposed Transferee, the number of Offered Shares proposed to be Transferred,
and the terms and conditions, including price, of the proposed Transfer, and
shall be accompanied by a copy of the Bona Fide Offer. The Offer shall further
state that Mercer may acquire, in accordance with the provisions of this
Agreement, all, but not less than all, of the Offered Shares for the price and
upon the other terms and conditions, including deferred payment (if applicable),
of the proposed Transfer to the Proposed Transferee set forth therein.

                           (ii) If the purchase price to be paid by the Proposed
Transferee is to be payable in property other than in cash, Mercer shall have
the right to pay the purchase price in the form of cash in an amount equal to
the fair market value (as determined in good faith by

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[____________]) of such non-cash property. In the event of any dispute between
Davis and Mercer regarding the determination of the fair market value of
non-cash property, at the request of either of them, the Company shall engage a
consulting or investment banking firm selected by the Board of Directors of the
Company and approved by Davis and Mercer to prepare an independent appraisal of
the fair market value of such property, which appraisal shall be binding. The
expense of any appraisal by such a consulting or investment banking firm shall
be borne by the Company.

                           (b)      Exercise of Purchase Right by Company. If
Mercer desires to purchase all of the Offered Shares, Mercer shall deliver a
written notice of its election to purchase such Offered Shares to Davis, which
shall be delivered in person or mailed to Davis within 30 days of the date of
receipt by Mercer of the Offer. Such notice, when taken in conjunction with the
Offer, shall be deemed to constitute a valid, legally binding and enforceable
agreement for the sale and purchase of such Offered Shares to Mercer on the
terms of the Offer as set forth in Section 2 (a) hereof. The closing of the sale
of Offered Shares to Mercer pursuant to this Section 2 (b) shall be made at the
offices of the Company on such date as may be agreed by Mercer and Davis but no
later than the 60th day following the date the Offer is received by Davis (or if
such 60th day is not a business day, then on the next succeeding business day).
Such sale shall be effected by Davis' delivery to Mercer of a certificate or
certificates evidencing the Offered Shares, duly endorsed for Transfer to
Mercer, against payment to Davis of the purchase price by Mercer. The exercise
or non-exercise by Mercer of its rights pursuant to this Section 2 shall be
without prejudice to its rights under this Section 2 with respect to any future
sales of Offered Shares.

                           (c)      Transfer of Offered Shares to Proposed
Transferee. If Mercer does not purchase all of the Offered Shares, the Offered
Shares may be Transferred by Davis at any time within 150 days after the date
the Offer was made to Davis. Any such Transfer shall be to the Proposed
Transferee, at not less than the price and upon other terms and conditions, if
any, not more favorable to the Proposed Transferee than those specified in the
Offer subject to the provisions of this Section 2 (c). Davis shall provide
written notice of such sale (the "Notice") to the Company and Mercer not later
than the date of sale. Any Offered Shares not Transferred within the 150 day
period shall again be subject to the requirements of a prior offer pursuant to
this Section 2. If Offered Shares are Transferred pursuant to this Section 2 to
any purchaser who

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is not a party to this Agreement, the Offered Shares so Transferred shall no
longer be subject to any of the restrictions imposed by this Agreement.

                  3.       Exchange Rights. In the event of a conversion of
Mercer from the mutual form of organization to the stock form of organization,
including the simultaneous acquisition of Mercer by a publicly traded company
(the Publicly Traded Acquirer), or any similar transaction (collectively, a
"Conversion"), Davis shall have the right to exchange any and all of the Davis
Shares for such number of shares ( the "Exchange Shares") of registered voting
common stock of Mercer or the Publicly Traded Acquirer (the "Share Exchange") as
determined in accordance with this Section 3(a), by notifying Mercer of his
intent on or before the later of the 30th day after the receipt by Davis of :
(i) a final prospectus forming a part of a registration statement declared
effective under the Securities Act of 1933, as amended, or (ii) any supplement
to such prospectus. In exchange for the Davis Shares, Davis shall receive, and
Mercer shall, or Mercer shall cause the Publicly Traded Acquirer to, issue to
Davis such number of Exchange Shares that equals the product of (i) the number
of Davis Shares and (ii) the Share Value per share (as defined in Section 6
hereof) divided by the initial price to the public of the common stock of Mercer
or Publicly Traded Acquirer as the case may be. If Davis fails to provide timely
notice of his intent or indicates in such notice that Davis does not intend to
exercise his right to the Share Exchange, Mercer shall have the right to compel
the Share Exchange, by providing written notice thereof to Davis not later than
60 days prior to the closing of the Conversion. In such event, Davis shall
cooperate in the Share Exchange by executing such documents and taking such
other actions, in a timely manner, as may be required to complete the Share
Exchange simultaneously with the closing of the Conversion.

                  4.       Davis' Put Right. Davis or his personal
representative, as applicable, shall have the right to require Mercer to
purchase, and Mercer shall be obligated to purchase, the Davis Shares ("Put") at
the Share Value per share, (a) at any time on or after September 3, 2007, or (b)
prior to such date, in the event of (i) his death or Disability, (ii) the
expiration of the employment agreement between Mercer and Davis (unless
immediately renewed and continued) or the termination (except as a result of his
resignation without good reason or termination for cause) of his employment with
Mercer or (iii) the acquisition, merger, consolidation, or reorganization of
Mercer in a transaction not described in Section 3 with any public or private
company or with a mutual company if, after such event, the individuals who,
immediately before

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such acquisition, merger, consolidation, or reorganization, were members of the
Mercer Board of Directors, do not continue to constitute at least a majority of
the board of directors of the surviving entity. To exercise such Put right,
Davis or his personal representative, as applicable, shall give written notice
thereof to Mercer. In the case of an event described in clause (b) of this
Section, such notice shall describe such event with specificity and be given not
more than 90 days after the event giving rise to the Put right. The closing of
such transaction shall occur at a place and at a time mutually agreeable to the
Parties but in no event shall the time of closing be later that 60 days after
the date of notice. If the Parties cannot agree on the place for closing, such
place shall be the principal place of business of the Company at such time.

                  5.       Mercer's Call Right. Mercer shall have the right to
purchase, and Davis or his personal representative, as applicable, shall be
obligated to sell, any Davis Shares ("Call") at the Share Value per share, (a)
at any time on or after September 3, 2007, or (b) in the event Davis resigns his
employment with Mercer during the three (3) year period beginning as of the date
hereof without good reason. To exercise such Call right, Mercer shall give
written notice thereof to Davis or his personal representative. In the case of
an event described in clause (b) of this Section, such notice shall describe
such event with specificity and be given not more than 30 days after the event
giving rise to the Call right. The closing of such transaction shall occur at a
place and at a time mutually agreeable to the Parties but in no event shall the
time of closing be later that 60 days after the date of notice. If the Parties
cannot agree on the place for closing, such place shall be the principal place
of business of the Company at such time.

                  6.       Determination of Value. In determining either (a) the
consideration payable to Davis in the event of a Put or a Call, or (b) the
number of Exchange Shares to be exchanged in connection with the Conversion, or
(c) the amount of cash, securities or combination thereof to be received by
Davis in connection with the Merger, as applicable, the total amount of
consideration to be received by Davis shall be equal, in the aggregate, to the
value of the Davis Shares (the "Share Value") sold or exchanged, as applicable.
The Share Value per share of the Davis Shares, as of any date, shall equal the
greatest of:

                           (a)      the product of (x) $10.00 and (y) the sum of
(i) 1.00 and (ii) the Company Aggregate ROI Factor,

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                           (b)      the product of (x) $10.00 times (y) the sum
of (i) 1.00 and (ii) the Mercer Aggregate ROE Factor, or

                           (c)      $10.00.

         The Share Value shall be determined (A) in the case of the Merger, as
of the effective date thereof, (B) in the case of the Share Exchange, as of the
effective date of the Conversion, and (C) in the case of a Put or Call, as of
the date of the event giving rise to such Put or Call, as applicable. By way of
example only, Exhibit 1, attached hereto and made a part hereof, sets forth the
method for calculating the Share Value per share of Davis Shares.

                  7.       Special Provisions Concerning Davis Options. In the
event that any unexercised Davis Options are subject to a Share Exchange, Share
Conversion, Put or Call, Davis may exercise such Davis Options to purchase
shares of Class B Stock not later than immediately prior to, or concurrently
with, the closing of such event; provided that any Davis Options not so
exercised shall nevertheless be deemed to have been exercised on a net basis as
of the time immediately prior to the closing of such event. By way of example
only, if Davis holds options for 295,000 shares of stock with an option exercise
price of $10.00 per share, and the Share Value of the stock is $15.00 per share,
then Davis shall be entitled, on a net basis, to the issuance of 147,500 shares
of stock without payment by Davis (i.e. [295,000 X ($15.00-$10.00)/$10.00] =
147,500 shares). Such "net" shares shall then be subject to the Share Exchange,
Share Conversion, Put or Call, as applicable. Subject to customary antidilution
provisions that will be set forth in an amended option agreement, in no event
shall Davis be entitled to the issuance of shares on a "net basis" that is in
excess of the number of shares that may be acquired pursuant to outstanding
Davis Options.

                  8.       Injunction; Specific Performance. Because of the
unique character of the securities of the Company and the important business
purposes underlying this Agreement, each Party acknowledges that he or it will
be irreparably damaged in the event this Agreement is not specifically enforced.
If any dispute arises concerning the Transfer of any securities of the Company,
an injunction may be issued restraining that sale or disposition until the
controversy has been resolved. If any controversy arises concerning a right or
obligation to purchase or sell any securities of the Company, that right or
obligation may be enforced in a court of equity by a

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decree of specific performance. However, that remedy shall be cumulative and not
exclusive, enforceable singly, alternatively, successively or concurrently.

                  9.       Election of Mercer and Davis Directors. Concurrently
with the execution of this Agreement and the closing of the transactions
contemplated by the Stock Purchase Agreement, the existing directors of the
Company and its Subsidiary will tender their resignations and Davis and Mercer
hereby agree to elect a Board of Directors of the Company and its Subsidiary
that shall consist of the existing directors of Mercer, Davis and one additional
director designated by Davis. In addition, concurrently with the closing of the
transactions contemplated by the Stock Purchase Agreement, Mercer hereby agrees
to elect Davis a director of Mercer and each of its subsidiaries. For so long as
Davis and Mercer each continue to own any Class A Shares, they hereby agree to
elect: (i) Davis and his designee to the Board of Directors of the Company and
its Subsidiary, (ii) Davis to the Board of Directors of Mercer and each of its
subsidiaries, and (iii) the nominees designated by Mercer for election to the
Board of Directors of the Company and its Subsidiary. After closing under the
Stock Purchase Agreement and for so long as Davis and Mercer each continue to
own any Class A Shares, Davis hereby agrees not to take any action to expand the
size of the Board of Directors of the Company without the concurrence of Mercer.

                  10.      Termination of Agreement. All of the provisions of
this Agreement, shall terminate on the date the Company is required to file
reports with respect to any class of its common stock with the Securities and
Exchange Commission pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934, as amended, except with respect to any notices issued prior to that
date under the provisions of this Agreement.

                  11.      Shares to Bear Legend. All certificates evidencing
Davis Shares (whether now outstanding or hereafter issued) shall bear the
following conspicuous legend:

                  "This stock certificate and the shares represented hereby are
         held subject to the terms, covenants and conditions of an agreement
         dated June 1, 2001, by and among the Company and certain of its
         stockholders, as it may be amended or restated from time to time, and
         may not be transferred or disposed of except in accordance with the
         terms and conditions thereof. A copy of such agreement is on file and
         may be inspected at the offices of the Company. These securities have
         not been registered under the Securities

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         Act of 1933, as amended, or any state securities law, including the
         Pennsylvania Securities Act of 1972. These securities may not be
         transferred in the absence of an effective registration statement or an
         opinion from counsel to the Company that registration is not required."

                  12.      Binding Effect. This Agreement shall be binding upon
and inure to the benefit of the parties hereto and their respective legal
representatives, heirs, legatees, successors and assigns.

                  13.      Amendments. The provision of this Agreement,
including the provisions of this sentence, may be amended, modified or
supplemented only by a written instrument executed by (i) holders of at least a
majority of Davis Shares, and (ii) Mercer.

                  14.      Governing Law. This Agreement shall be governed by
and construed in accordance with the laws of the Commonwealth of Pennsylvania.

                  15.      Interpretation. The headings of the sections
contained in this Agreement are solely for the purpose of reference, are not
part of the agreement of the parties and shall not affect the meaning or
interpretation of this Agreement.

                  16.      Notices. All notices and other communications
hereunder shall be in writing and shall be deemed given if delivered personally
or by commercial delivery services, or mailed by registered or certified mail
(return receipt requested) or sent via facsimile (with confirmation of receipt)
to the parties at the following address (or at such other address for a party as
shall be specified by like notice):

                           if to Mercer, to:

                           Mercer Mutual Insurance Company
                           Route 31 North
                           Pennington, New Jersey
                           Attention: Andrew R. Speaker, President and Chief
                                      Executive Officer
                           Facsimile No.: 609-737-8719
                           Telephone No.: 609-737-0426

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                           with a copy to:

                           Stevens & Lee
                           1275 Drummers Lane
                           P.O. Box 236
                           Wayne, Pennsylvania 19087-0236
                           Attention: Jeffrey P. Waldron
                           Facsimile No.: 610-687-1384
                           Telephone No.: 610-293-4961

                           to the Company, to:

                           Franklin Holding Company, Inc.
                           214 East Church Street
                           Lock Haven, Pennsylvania 17745
                           Facsimile No.: 717-570-6655
                           Telephone No.: 717-570-3234

                           with a copy to:

                           Rosenn, Jenkins & Greenwald, LLP
                           15 South Franklin Street
                           Wilkes-Barre, Pennsylvania 18711
                           Attention: Bruce C. Rosenthal, Esquire
                           Facsimile No.: 570-826-5640
                           Telephone No.: 570-826-5643

                           if to Davis, to:

                           H. Thomas Davis
                           Franklin Insurance Company
                           214 East Church Street
                           Suite 100
                           Lock Haven, Pennsylvania 17743

                           with a copy to:

                           Rosenn, Jenkins & Greenwald, LLP
                           15 South Franklin Street
                           Wilkes-Barre, Pennsylvania 18711
                           Attention: Bruce C. Rosenthal, Esquire
                           Facsimile No.: 570-826-5640
                           Telephone No.: 570-826-5643

                  17.      Counterparts. This Agreement may be executed in one
or more counterparts, all of which shall be considered one and the same
agreement and shall become

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effective when one or more counterparts have been signed by each of the parties
and delivered to the other Parties, it being understood that all Parties need
not sign the same counterpart.

                  18.      Waiver and Consent. No action taken pursuant to this
Agreement, including, without limitation, any investment by or on behalf of any
party, shall be deemed to constitute a waiver by the party taking such action of
compliance with any representations, warranties, covenants or agreements
contained herein. The waiver by any party hereto of a breach of any provision of
this Agreement shall not operate or be construed as a waiver of any preceding or
succeeding breach and no failure by any party to exercise any right or privilege
hereunder shall be deemed a waiver of such party's rights or privileges
hereunder or shall be deemed a waiver of such party's rights to exercise the
same at any subsequent time or times hereunder. Each party hereto, in addition
to being entitled to exercise all rights provided herein, in the charter or
granted by law, including recovery of damages, will be entitled to specific
performance of its rights under this Agreement. Each party hereto agrees that
monetary damages would not be adequate compensation for any loss incurred by
reason of a breach by it of the provisions of this Agreement and hereby agrees
to waive that defense in any action for specific performance that a remedy at
law would be adequate.

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                  19.      Inspection. Copies of this Agreement will be
available for inspection or copying by any party at the offices of the Company
through the Secretary of the Company.

                  IN WITNESS WHEREOF, the parties have executed the Agreement as
of the date first above written.

                                    MERCER MUTUAL INSURANCE COMPANY

                                    By:/s/ Andrew R. Speaker
                                       _________________________________________
                                       Andrew R. Speaker, President and Chief
                                       Executive Officer

WITNESS:
                                    /s/ H. Thomas Davis
___________________________         ____________________________________________
                                    H. THOMAS DAVIS, individually

                                    FRANKLIN HOLDING COMPANY, INC.

                                    By:/s/ H. Thomas Davis
                                       _________________________________________
                                       H. Thomas Davis, President and Chief
                                       Executive Officer

                                       13

<PAGE>

                                    EXHIBIT 1

                           Calculation of Share Value

Assume the following Company Quarterly Net Income, a valuation of the Company of
$5,050,920 (210,000 shares x $24.052) and no further investment by Mercer in the
Company.

<TABLE>
<CAPTION>
-----------------------------------------------------------------------------------
                                                                        Company
Quarter Ending    Company Quarterly Net    Company Quarterly ROI      Aggregate ROI
                          Income                   Factor                Factor
-----------------------------------------------------------------------------------
<S>               <C>                      <C>                        <C>
   9/30/01            $   (505,092)              (0.10)                  (0.10)
-----------------------------------------------------------------------------------
   12/31/01           $    252,546                0.05                   (0.05)
-----------------------------------------------------------------------------------
   03/31/02           $    (50,509)              (0.01)                  (0.06)
-----------------------------------------------------------------------------------
   6/30/02            $  1,010,184                0.20                   (0.14)
-----------------------------------------------------------------------------------
   9/30/02            $    505,092                0.10                   (0.24)
-----------------------------------------------------------------------------------
</TABLE>

Mercer Aggregate ROE Factor is assumed in the examples below but not
illustrated as above

Example 1

<TABLE>
<S>                                                         <C>
Date of Event - December 29, 2001

Company Aggregate ROI Factor = (.10)  $10.00 x (1-.10)      $ 9.00
Mercer Aggregate ROE Factor = 0.15    $10.00 x (1+.15)      $11.50
Minimum Share Value                                         $10.00
Share Value (greatest of)                                   $11.50
</TABLE>

Example 2

<TABLE>
<S>                                                         <C>
Date of Event - October 15, 2002

Company Aggregate ROI Factor = 0.24  $10.00 x (1+.24)       $12.40
Mercer Aggregate ROE Factor = 0.15   $10.00 x (1+.15)       $11.50
Minimum Share Value                                         $10.00
Share Value (greatest of)                                   $12.40
</TABLE>

                                       14<PAGE>
                                                                EXHIBIT 10.11

                           THIRD AMENDED AND RESTATED
                          CERTIFICATE OF INCORPORATION
                                       OF
                         FRANKLIN HOLDING COMPANY, INC.

1        NAME. The name of the corporation is:

                           Franklin Holding Company, Inc.

2        REGISTERED ADDRESS. The address of its registered office in the State
         of Delaware is Corporation Trust Center, 1209 Orange Street, in the
         City of Wilmington, County of New Castle. The name of its registered
         agent at such address is The Corporation Trust Company.

3        PURPOSE. The nature of the business or purposes to be conducted or
promoted is:

             To engage in any lawful act or activity for which corporations
             may be organized under the General Corporation Law of
             Delaware.

4        AUTHORIZED CAPITAL. The total number of shares of stock which the
corporation shall have authority to issue is One Million Thirty Six Thousand
Four Hundred Fifty (1,036,450) shares: consisting of Two Hundred Ten (210,000)
shares of Class A Voting Common Stock having a par value of Ten Cents ($.10) per
share amounting, in the aggregate, to Twenty-One Thousand Dollars ($21,000);
Eight Hundred Thousand (800,000) shares of Class B Non-Voting Common Stock
having a par value of Ten Cents ($.10) per share amounting, in the aggregate, to
Eighty Thousand Dollars ($80,000); and Twenty Six Thousand Four Hundred Fifty
(26,450) shares of preferred stock (hereinafter referred to as

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"Preferred Stock") having a par value of One Hundred Dollars ($100.00) per share
amounting, in the aggregate, to Two Million Six Hundred Forty Five Thousand
Dollars ($2,645,000), divided into Ten Thousand (10,000) shares of Series A
Convertible Redeemable Preferred Stock (hereinafter referred to as "Series A
Preferred Stock") and Sixteen Thousand Four Hundred Fifty (16,450) shares of
Series B Cumulative Redeemable Preferred Stock (hereinafter referred to as
"Series B Preferred Stock"). All series of Preferred Stock shall constitute one
class of Preferred Stock. All shares of Preferred Stock originally issued prior
to December 1, 1997 without denomination shall hereby be denominated Series A
Preferred Stock. The term "Common Stock" refers collectively to the Class A
Voting Common Stock and the Class B Non-Voting Common Stock.

5        COMMON STOCK.

5.1      Voting. The shares of each class of Common Stock shall be identical
with each other in every respect except that the shares of Class A Voting Common
Stock shall entitle the holders thereof to one (1) vote for each share upon all
matters upon which stockholders have the right to vote; and the shares of Class
B Non-Voting Common Stock shall be non-voting stock. The holders of voting Class
A Voting Common Stock shall not be permitted to cumulate their votes for the
election of directors.

5.2      Dividends. Prior to the occurrence of a Conversion Event (as defined in
Paragraph 7.4.3) and for so long as any shares of Series B Preferred Stock are
issued and outstanding, the dividend paid on the Common Stock or any class of
Common Stock shall not exceed $0.50 per share per annum. Moreover, no dividend
shall be paid on the Common Stock or any class of Common Stock prior to January
1, 2000. Payment of dividends on the Common Stock or any class of the Common
Stock shall also be subject to Paragraph 7.1.3 and Paragraph 8.1.4.

                                       2

<PAGE>

6        PREFERRED STOCK. The express terms and provisions applicable to all
series of Preferred Stock, subject to the additional terms and provisions
contained in Paragraph 7 hereof applicable to shares designated as Series A
Preferred Stock, and the additional terms and provisions contained in Paragraph
8 hereof applicable to shares designated as Series B Preferred Stock, are as
follows:

6.1      Rank. The Preferred Stock shall, with respect to dividend rights and
rights on liquidation, dissolution and winding up, rank (a) prior to all series
or classes of Common Stock of the corporation, (b) on the same level as any
Parity Stock, and (c) prior to any other series or class of the corporation's
stock. All equity securities of the corporation (i) which rank below the
Preferred Stock are collectively referred to herein as "Junior Stock," and those
(ii) which would rank on a parity with the Preferred Stock are collectively
referred to herein as "Parity Stock," and those (iii) which would rank senior to
the Preferred Stock are collectively referred to herein as "Senior Stock." For
so long as any shares of Preferred Stock remain issued and outstanding, no class
of Senior Stock may be authorized or issued by the corporation, nor may the
Certificate of Incorporation be amended so as to eliminate or modify this
prohibition. Moreover, for so long as any shares of Preferred Stock remain
issued and outstanding, no class or series of Parity Stock may be authorized or
issued by the corporation, except by an amendment to the Articles of
Incorporation adopted in the manner specified in Paragraph 6.2.2 hereof.

6.2      Voting.

6.2.1             The holders of record of shares of Preferred Stock shall not
be entitled to any voting rights, except as required by applicable law or as
hereinafter provided in Paragraph 6.2.2.

                                       3

<PAGE>

6.2.2             Without the affirmative vote or consent of the holders of a
majority of the outstanding shares of Preferred Stock voting as a separate
class without regard to series, and of the holders of a majority of the
outstanding shares of the Class A Voting Common Stock; the corporation will not
amend, alter or repeal the corporation's Certificate of Incorporation to
materially adversely affect the powers, rights or preferences of the Preferred
Stock as set forth herein or to approve any class or series of Parity Stock.
Nothing in this Paragraph 6.2.2 shall restrict the corporation from creating,
or require the consent of holders of Preferred Stock to the creation and
issuance of, any other capital stock of the corporation ranking junior to the
Preferred Stock, and any such increase, creation or issuance shall not be
deemed to materially and adversely affect the powers, rights and preferences of
the Preferred Stock.

6.3      Non-assessable Status of Preferred Stock. All the shares of Preferred
Stock for which the full consideration determined by the corporation's Board of
Directors (which shall be not less than the par value of such shares) has been
paid or delivered, in cash or property in accordance with the resolutions of the
corporation's Board of Directors authorizing the issuance of such shares, shall
be deemed fully paid stock and the holders of such shares shall not be liable
for any further call or assessment or any other payment thereon.

6.4      Liquidation Rights. If the corporation is voluntarily or involuntarily
dissolved, liquidated or its affairs wound up, after payment or provision for
payment of the debts and other liabilities of the corporation, the holders of
the Preferred Stock then outstanding shall be entitled to receive, out of the
net assets of the corporation, an amount (the "Liquidation Preference Value")
equal to the Series A Redemption Price (as hereafter defined) and the Series B
Redemption Price (as hereafter defined), as applicable, payable pro rata, before
any payment is made or

                                       4

<PAGE>

any assets of the corporation distributed or paid over to the holders of any
Junior Stock. The holders of Preferred Stock shall not be entitled to receive
any further amounts in respect of any dissolution, liquidation, or winding up
of the affairs of the corporation, or any other distribution of assets, after
payment in full of the Liquidation Preference Value therefor.

7        SERIES A PREFERRED STOCK. The following are additional terms and
provisions applicable to shares designated as Series A Preferred Stock.

7.1      Dividends.

7.1.1             From and after January 1, 2000 until the date on which Mercer
Mutual Insurance Company, or its assignee, purchases from the holders thereof
5,000 shares of the issued and outstanding shares of Series A Preferred Stock
(the "Purchase Date"), the holders of Series A Preferred Stock shall be
entitled to receive dividends, when, as and if declared by the corporation's
Board of Directors, out of funds legally available for the payment of
dividends, at the rate of $5.00 per share per annum. Such entitlement to
receive dividends shall not be cumulative. After the Purchase Date, the holders
of Series A Preferred Stock shall not be entitled to receive dividends, but the
Board of Directors may declare dividends on the Series A Preferred Stock in its
sole and absolute discretion. However, if and whenever, a cash dividend is paid
on the Series B Preferred Stock, then a cash dividend must be declared and paid
on the Series A Preferred Stock on a pari passu basis. Payment of a dividend on
the Series A Preferred Stock shall not be compulsory in the event that a
dividend is declared on the Series B Preferred Stock and is paid by the
issuance of additional shares of Series B Preferred Stock.

7.1.2             Notwithstanding anything contained herein to the contrary,
the Board of Directors shall not declare or pay any cash dividends on shares of

                                       5

<PAGE>

Series A Preferred Stock if any agreement, instrument or debenture relating to
indebtedness of the corporation prohibits such declaration or payment or
provides that such declaration or payment would constitute a breach thereof or a
default thereunder, provided, however, that nothing herein contained shall in
any way or under any circumstances be construed or deemed to require the Board
of Directors to declare, or the corporation to pay, any dividends on shares of
the Series A Preferred Stock at any time, whether permitted by any of such
agreements or not.

7.1.3             Holders of shares of the Series A Preferred Stock shall be
entitled to receive the dividends provided for in Paragraph 7.1.1 hereof in
preference to and in priority over the payment of any dividends upon any of the
Junior Stock. Holders of shares of Series A Preferred Stock shall at no time
have any other right to further dividends of any kind.

7.1.4             The corporation shall not (A) declare, pay or set apart for
payment any dividend on any Junior Stock or make any payment on account of, or
set apart for payment, money for a sinking or other similar fund, for the
purchase, redemption or other retirement of any Junior Stock or any warrants,
rights, calls or options exercisable for or convertible into Junior Stock, or
(B) make any distribution in respect of any Junior Stock, either directly or
indirectly, other than distributions or dividends in Junior Stock to the
holders of Junior Stock, respectively, or (C) permit any corporation in which
the corporation owns directly or indirectly a majority of the outstanding
shares of capital stock, to purchase or redeem any Junior Stock or any warrant,
rights, calls or options exercisable for or convertible into Junior Stock,
unless in each such case the corporation has paid the dividend provided for in
Paragraph 7.1.1 for such year.

                                       6

<PAGE>

7.2      Voluntary Redemption.

7.2.1             The Series A Preferred Stock may be redeemed by the
corporation, to the extent funds are legally available therefor, for cash on
the first business day following April 1 of any year subsequent to the year 2004
(any such date being hereinafter referred to as a "Series A Redemption Date"),
either as a series or ratably from time to time, upon notice as hereinafter
provided, at a price per share calculated in accordance with Paragraph 7.2.2, .

7.2.2             The Series A Redemption Price shall be an amount equal to the
sum of: (i) the par value of a share of Series A Preferred Stock, (ii) interest
at the rate of 2% per annum compounded annually from the Purchase Date to and
including the Series A Redemption Date, and (iii) the amount, if any, of
declared and unpaid dividends per share on the shares of Series A Preferred
Stock to be redeemed (such aggregate amount per share being hereinafter
referred to as the "Series A Redemption Price").

7.2.3             If less than all outstanding shares of Series A Preferred
Stock are to be redeemed, the shares to be redeemed shall be redeemed ratably
in integral multiples of 100 shares.

7.2.4             Notice of redemption of the Series A Preferred Stock shall be
given by first class mail, postage prepaid, mailed not less than 30 days prior
to a Series A Redemption Date, to each holder of record of shares to be
redeemed at such holder's address as the same appears on the stock register of
the corporation. Each such notice shall state: (i) the applicable Series A
Redemption Date; (ii) the number of shares of Series A Preferred Stock to be
redeemed and, if less than all the shares held by such holder are to be
redeemed from such holder, the number of shares to be redeemed from such
holder; (iii) the Series A Redemption Price; and

                                       7

<PAGE>

(iv) the place or places where certificates for such shares are to be
surrendered for payment of the Series A Redemption Price.

7.2.5             Notice having been mailed as aforesaid, from and after the
Series A Redemption Date (unless corporation shall default in making payment of
the Series A Redemption Price of the Series A Preferred Stock called for
redemption) dividends on the shares of Series A Preferred Stock so called for
redemption shall cease, and said shares shall no longer be deemed to be
outstanding and shall have the status of authorized but unissued shares of
Series A Preferred Stock, and shall not be reissued as shares of Series A
Preferred Stock, and all rights of the holders thereof as stockholders of the
corporation (except the right to receive from the corporation the Series A
Redemption Price) shall cease. Upon surrender of the certificates for any
shares so redeemed in accordance with said notice the corporation shall pay the
Series A Redemption Price for such redeemed shares and same shall then be
canceled. In the event fewer than all of the shares represented by any such
certificate are redeemed, a new certificate shall be issued representing the
unredeemed shares without cost to the holder thereof.

7.2.6             The former holders of any Series A Preferred Stock that was
redeemed within the 18 month period preceding a Conversion Event (other than a
Conversion Event described in clause (i) of Paragraph 7.4.3) shall be entitled
to a payment by the corporation, with respect to each share of Series A
Preferred Stock so redeemed, of an amount equal to the difference between the
Series A Redemption Price received for such Series A Preferred Stock and the
amount or value which would have been received or receivable by such holder
upon the consummation of the Conversion Event (assuming for this purpose that
the Series A Preferred Stock had not been redeemed and had instead been
converted at

                                       8

<PAGE>

the Conversion Ratio into Class B Non-Voting Common Stock within the 20 day
period following the Conversion Event).

7.3      Mandatory Repurchase.

7.3.1             Any holder of Series A Preferred Stock, by giving at least
120 days prior written notice to the corporation as hereinafter provided, may
require that such holder's Series A Preferred Stock be repurchased by the
corporation, in whole and not in part, to the extent funds are legally
available therefor, for cash on the first business day following September 3 of
any year beginning with the year 2007 but prior to the year 2011 (any such date
being hereinafter referred to as a "Series A Repurchase Date") at a price per
share calculated in accordance with Paragraph 7.3.2.

7.3.2             The Series A Repurchase Price shall be an amount equal to:
(i) the par value of a share of Series A Preferred Stock, (ii) interest at the
rate of 2% per annum compounded annually from the Purchase Date to and
including the Series A Repurchase Date, and (iii) the amount, if any, of
declared and unpaid dividends per share on the shares of Series A Preferred
Stock to be redeemed, (such aggregate amount per share being hereinafter
referred to as the "Series A Repurchase Price").

7.3.3             A notice demanding redemption of Series A Preferred Stock
shall be sent to the attention of the President of the corporation by first
class mail, postage prepaid, return receipt requested. Such notice shall state
the applicable Series A Repurchase Date and shall be accompanied by the
certificates for the shares to be repurchased, duly endorsed for transfer to
the corporation.

7.3.4             Notice having been mailed as aforesaid, from and after the
Series A Repurchase Date (unless the corporation shall default in making payment

                                       9

<PAGE>

of the Series A Repurchase Price therefor) dividends on the shares of Series A
Preferred Stock so called for redemption shall cease, and said shares shall no
longer be deemed to be outstanding and shall have the status of authorized but
unissued shares of Series A Preferred Stock, and shall not be reissued as shares
of Series A Preferred Stock, and all rights of the holders thereof as
stockholders of the corporation (except the right to receive from the
corporation the Series A Repurchase Price) shall cease. On the Series A
Repurchase Date, the corporation shall pay the Series A Repurchase Price for
such repurchased shares and same shall then be canceled.

7.3.5             Once a repurchase notice has been issued to the corporation
(unless the corporation shall default in making payment of the Series A
Repurchase Price), the Shares of Series A Preferred Stock that are the subject
of such notice shall no longer be eligible for conversion to Class B Non-Voting
Common Stock.

7.4      Optional Conversion.

7.4.1             "Fundamental Transactions" means a merger or consolidation of
the corporation or of its insurance company subsidiary ("Subsidiary") with or
into any other corporation or sale or conveyance of all or substantially all of
the assets of the corporation or of its Subsidiary for cash, securities or
other property.

7.4.2             The corporation shall give notice to each holder of record of
Series A Preferred Stock at least 30 days prior to consummation of any
Fundamental Transaction, except a consolidation or merger in which the
corporation or its Subsidiary is the surviving corporation.

7.4.3             "Conversion Event" means either a registration, which becomes
effective, of any class of securities of the corporation, or of the

                                       10

<PAGE>

Subsidiary, under the Securities Act of 1933, as amended, or the issuance by the
corporation of any notice which either: (i) calls any Series A Preferred Stock
for redemption or (ii) declares that the corporation or its Subsidiary will
consummate a Fundamental Transaction as to which notice is required to be given
under Paragraph 7.4.2.

7.4.4             Within the 20 day period following a Conversion Event, each
share of Series A Preferred Stock (other than Series A Preferred Stock which is
the subject of Paragraph 7.3.5) may be converted at the option of the holder
into 10 shares of Class B Non-Voting Common Stock ("Conversion Ratio"). The
conversion rights of Series A Preferred Stock called for redemption, expire on
the close of business on the tenth day before the Series A Redemption Date,
unless the corporation defaults in making payment of the Series A Redemption
Price of the shares called for redemption. Furthermore, the conversion rights
of Series A Preferred Stock expire on the close of business on the twentieth
day following the issuance of a notice by the corporation declaring that the
corporation or its Subsidiary will consummate a Fundamental Transaction (other
than a consolidation or merger in which the corporation or the Subsidiary is
the surviving corporation), unless the Fundamental Transaction described in the
notice is in fact not consummated within 180 days following the issuance of
such notice.

7.4.5             Any holder of shares of Series A Preferred Stock electing to
convert such shares or any portion thereof shall deliver the certificates
therefor, with a notice of election to convert, fully completed and duly
executed, to the principal executive office of the corporation or, if a
transfer agent is named by the corporation for the Class B Non-Voting Common
Stock, to the principal office of the transfer agent. The conversion right with
respect to any such shares of Series A Preferred Stock shall be deemed to have
been exercised at the date upon

                                       11

<PAGE>

which the certificates therefor with such notice of election duly executed shall
have been so delivered, and the person or persons entitled to receive the Class
B Non-Voting Common Stock issuable upon such conversion shall be treated for all
purposes as the record holder or holders of such Class B Non-Voting Common Stock
upon said date.

7.4.6             The corporation shall not issue fractional shares of Class B
Non-Voting Common Stock upon conversion of shares of Series A Preferred Stock.
Instead of any fractional share of Class B Non-Voting Common Stock which would
otherwise be issuable upon conversion of any share or shares of Series A
Preferred Stock, the corporation shall deliver to the holder a check in an
amount equal to the fraction of the Series A Preferred Stock not converted
multiplied by the par value thereof.

7.4.7             If a holder converts shares of Series A Preferred Stock, the
corporation shall pay any documentary, stamp or similar issue or transfer tax
due on the issue of shares of Class B Non-Voting Common Stock upon the
conversion. The holder, however, shall pay any such tax which is due because
the shares are issued in a name other than the name of such holder.

7.4.8             The corporation shall reserve out of its authorized but
unissued Class B Non-Voting Common Stock or its Class B Non-Voting Common Stock
held in treasury enough shares of Class B Non-Voting Common Stock to permit the
conversion of all of the shares of Series A Preferred Stock. The corporation
shall from time to time, in accordance with the laws of the State of Delaware,
increase the authorized amount of its Class B Non-Voting Common Stock if at any
time the authorized amount of its Class B Non-Voting Common Stock remaining
unissued shall not be sufficient to permit the conversion of all shares of
Series A Preferred Stock at the time outstanding. In order that the

                                       12

<PAGE>

corporation may issue shares of Class B Non-Voting Common Stock upon conversion
of shares of Series A Preferred Stock, the corporation will use its best efforts
to comply with all applicable federal and state securities laws relating to such
issuance or shall have obtained appropriate exemptions therefrom. All shares of
Class B Non-Voting Common Stock which may be issued upon conversion of the
shares of Series A Preferred Stock shall be validly issued, fully paid and
nonassessable.

7.5      Stock Dividends: Stock Splits, Reverse Stock Splits. In case the
corporation shall either pay a dividend with respect to any Junior Stock in
shares of Common Stock, subdivide its outstanding shares of Common Stock, or
combine its outstanding shares of Common Stock into a smaller number of shares
of Common Stock (any one of which actions is herein referred to as an
"Adjustment Event"), then the Conversion Ratio shall be adjusted so that the
holders of Series A Preferred Stock shall thereafter be entitled to receive the
number of shares of Class B Non-Voting Common Stock that such holders would have
been entitled to receive had the Series A Preferred Stock been converted into
Class B Non-Voting Common Stock immediately prior to the happening of such
Adjustment Event or any record date with respect thereto. An adjustment made
pursuant to this paragraph shall become effective immediately after the
effective date of such Adjustment Event.

8        SERIES B PREFERRED STOCK. The following are additional terms and
provisions applicable to shares designated as Series B Preferred Stock.

8.1      Dividends.

8.1.1             Until the Purchase Date, the holders of the shares of Series
B Preferred Stock shall be entitled to receive, when, as and if declared by the

                                       13

<PAGE>

corporation's Board of Directors, out of funds legally available for the payment
of dividends, cumulative dividends at the annual rate of $5.00 per share per
annum. Such dividends shall be payable in equal quarterly payments on each March
31, June 30, September 30, and December 31, commencing with March 31, 1998 (each
of such dates being a "dividend payment date"), in preference to dividends and
any Junior Shares. Such dividends shall be paid to the holders of record at the
close of business on the date specified by the corporation's Board of Directors
at the time such dividend is declared. Each of such quarterly dividends shall be
fully cumulative and shall accrue (whether or not declared and whether or not
there shall be funds legally available for the payment of dividends, at the
annual rate of 5% (five per cent) compounded quarterly) from the first day of
the quarterly period in which such dividend may be payable as herein provided,
except that with respect to the period prior to the first dividend payment date,
dividends shall accrue from the date of issuance of Series B Preferred Stock.
Any dividends paid on the Series B Preferred Stock shall be deemed to be paid
with respect to the earliest dividend payment dates for which cumulative
dividends have not been paid in full. All references to accrued dividends shall
be calculated in accordance with this paragraph. From and after the Purchase
Date, dividends on the Series B Preferred Stock shall be declared in the sole
and absolute discretion of the Board of Directors.

8.1.2             Except as provided in Paragraph 8.1.3, any dividends that
accrue may be paid at the option and in the sole discretion of the
corporation's Board of Directors in cash or, in whole or in part by issuing
additional fully-paid and nonassessable shares of Class B Preferred Stock, or
fractions thereof, such that the Liquidation Preference Value of such
additional shares of Series B Preferred Stock, plus the amount of cash
dividends, if any, paid together therewith, shall constitute payment at the
full amount of such dividends. If the corporation's Board

                                       14

<PAGE>

of Directors elects to pay any dividends in part in cash and in part by the
issuance of additional shares of Series B Preferred Stock, the proportion of
such cash paid and additional shares issued with respect to each outstanding
share of Series B Preferred Stock shall be the same. In no event shall an
election by the corporation's Board of Directors to pay dividends, in full or in
part, in cash or through the issuance of additional shares of Series B Preferred
Stock with respect to any dividends preclude the corporation's Board of
Directors from electing either such alternative in respect of payment of
subsequent dividends. All dividends paid pursuant to this paragraph shall be
paid pro rata to the holders entitled thereto.

8.1.3             Dividends on the Series B Preferred Stock must be paid in
cash whenever a dividend is paid on the Series A Preferred Stock (on a pari
passu basis).

8.1.4             Holders of shares of the Series B Preferred Stock shall be
entitled to receive the dividends provided for in Paragraph 8.1.1 in preference
to and in priority over the payment of any dividends upon any of the Junior
Stock. Holders of shares of Series B Preferred Stock shall at no time have any
other right to further dividends of any kind.

8.2      Voluntary Redemption.

8.2.1             All, but not less than all, of the Series B Preferred Stock
may be redeemed by the corporation for cash to the extent funds are legally
available therefor, at any time designated by the corporation ("Series B
Redemption Date"), upon notice as hereinafter provided, at an aggregate amount
("Series B Redemption Price") equal to $1,615,930 [$1,000,000 + 15% per annum
compounded annually through the Purchase Date assumed to be May 31, 2001]

                                       15

<PAGE>

plus an additional amount equal to 7.5% per annum compounded annually from the
Purchase Date through Series B Redemption Date.

8.2.2             Notice of redemption of the Series B Preferred Stock shall be
given by first class mail, postage prepaid, mailed not less than 30 days prior
to the Series B Redemption Date, to each holder of record of shares to be
redeemed at such holder's address as the same appears on the stock register of
the corporation. Each such notice shall state: (i) the Series B Redemption
Date; (ii) the number of shares of Series B Preferred Stock to be redeemed from
such holder; (iii) the Series B Redemption Price; and (iv) the place or places
where certificates for such shares are to be surrendered for payment of the
Series B Redemption Price.

8.2.3             Notice having been mailed as aforesaid, from and after the
Series B Redemption Date (unless corporation shall default in making payment of
the Series B Redemption Price of the Series B Preferred Stock called for
redemption) dividends on the shares of Series B Preferred Stock so called for
redemption shall cease, and said shares shall no longer be deemed to be
outstanding and shall have the status of authorized but unissued shares of
Series B Preferred Stock, and shall not be reissued as shares of Series B
Preferred Stock, and all rights of the holders thereof as stockholders of the
corporation (except the right to receive from the corporation the Series B
Redemption Price) shall cease. Upon surrender of the certificates for any
shares so redeemed in accordance with said notice the corporation shall pay the
Series B Redemption Price for such redeemed shares and same shall then be
canceled.

8.3      Mandatory Repurchase. The corporation shall repurchase all of the
issued and outstanding shares of the Series B Preferred Stock on September 3,
2007 for cash, to the extent that funds are legally available therefor, at an
aggregate amount ("Series B Redemption Price") equal to $1,615,930 [$1,000,000 +
15% per annum

                                       16

<PAGE>

compounded annually through the Purchase Date assumed to be May 31, 2001] plus
an additional amount equal to 7.5% per annum compounded annually from the
Purchase Date through the Series B Redemption Date. The corporation also shall
be obligated to repurchase all of the issued and outstanding shares of the
Series B Preferred Stock at repurchase price calculated as aforesaid in the
event of (i) any redemption or repurchase of Series A Preferred Stock (on a pro
rata basis with the redemption or repurchase of any Series A Preferred Stock
being redeemed or repurchased at such time, based on their relative Liquidation
Preference Values), (ii) a change of the voting control of the corporation or
the Subsidiary on or after June 30, 2001 or a merger, consolidation or
substantial disposition of assets out of the ordinary course of the insurance
business in respect of the corporation or the Subsidiary, or (iv) a transfer by
the corporation of any ownership interest in the Subsidiary.

9        SHARE EXCHANGE. The following are additional terms applicable to the
exchange of shares of Series A Preferred Stock, Class B Non-Voting stock and
Series B Preferred Stock upon a conversion of Mercer Mutual Insurance Company
("Mercer") from the mutual form of organization to the stock form of
organization.

9.1      In the event of a conversion of Mercer from the mutual form of
organization to the stock form of organization, including the simultaneous
acquisition of Mercer by a publicly traded holding company sponsored by Mercer
(the "Mercer-Sponsored Acquirer"), or similar transaction (collectively, a
"Conversion"), the holders of Series A Preferred Stock shall have the right to
exchange any and all of the shares of Series A Preferred Stock for such number
of shares ( the "Exchange Shares") of registered voting common stock of Mercer
or the Mercer-Sponsored Acquirer (the "Share Exchange") as determined in
accordance with this Section 9.1, by notifying Mercer of their intent on or
before the later of the 30th day after

                                       17

<PAGE>

the date of : (i) a final prospectus forming a part of a registration statement
declared effective under the Securities Act of 1933, as amended, or (ii) any
supplement to such prospectus. In exchange for shares of Series A Preferred
Stock, the holders of Series A Preferred Stock shall receive, and Mercer shall
or Mercer shall cause the Mercer-Sponsored Acquirer to issue to each holder of
Series A Preferred Stock, for each share of Series A Preferred Stock held by
such holder, such number of Exchange Shares as equals the Series A Redemption
Price as of the date of the Conversion, divided by the initial price to the
public of the common stock of Mercer or the Mercer-Sponsored Acquirer. If any
holder of Series A Preferred Stock fails to provide timely notice of intent or
indicates in such notice that such holder of Series A Preferred Stock does not
intend to exercise the right to the Share Exchange, Mercer shall have the right
to compel the Share Exchange, by providing written notice thereof to any or all
holders of Series A Preferred Stock not later that 60 days prior to the closing
of the Conversion. In such event, the holders of Series A Preferred Stock shall
cooperate in the Share Exchange by executing such documents and taking such
other actions, in a timely manner, as may be required to complete the Share
Exchange simultaneously with the closing of the Conversion.

9.2      In the event of a Conversion, the holders of Class B Non-Voting Stock
issued pursuant to the Conversion shall have the right to exchange any and all
of the shares of Class B Non-Voting Stock issued pursuant to the Conversion for
such number of Exchange Shares as determined in accordance with this Section
9.2, by notifying Mercer of their intent on or before the later of the 30th day
after the date of : (i) a final prospectus forming a part of a registration
statement declared effective under the Securities Act of 1933, as amended, or
(ii) any supplement to such prospectus. In exchange for shares of Class B
Non-Voting Stock, the holders of Class B Non-Voting Stock shall receive, and
Mercer shall or Mercer shall cause

                                       18

<PAGE>

the Mercer-Sponsored Acquirer to issue to each holder of Class B Non-Voting
Stock, for each share of Class B Non-Voting Stock held by such holder, such
number of Exchange Shares as equals $10 divided by the initial price to the
public of the common stock of Mercer or the Mercer-Sponsored Acquirer. If any
holder of Class B Non-Voting Stock fails to provide timely notice of intent or
indicates in such notice that such holder of Class B Non-Voting Stock does not
intend to exercise the right to the Share Exchange, Mercer shall have the right
to compel the Share Exchange, by providing written notice thereof to any or all
holders of Class B Non-Voting Stock not later that 60 days prior to the closing
of the Conversion. In such event, the holders of Class B Non-Voting Stock shall
cooperate in the Share Exchange by executing such documents and taking such
other actions, in a timely manner, as may be required to complete the Share
Exchange simultaneously with the closing of the Conversion.

9.3      In the event of a Conversion, the holders of Series B Preferred Stock
shall have the right to exchange any and all of the shares of Series B Preferred
Stock for Exchange Shares as determined in accordance with this Section 9.3, by
notifying Mercer of their intent on or before the later of the 30th day after
the date of : (i) a final prospectus forming a part of a registration statement
declared effective under the Securities Act of 1933, as amended, or (ii) any
supplement to such prospectus. In exchange for shares of Series B Preferred
Stock, the holders of Series B Preferred Stock shall receive, and Mercer shall
or Mercer shall cause the Mercer-Sponsored Acquirer to issue to each holder of
Series B Preferred Stock, for each share of Series B Preferred Stock held by
such holder, such number of Exchange Shares as equals (i) the Series B
Redemption Price, as of the date of the Conversion, divided by (ii) the initial
price to the public of the common stock of Mercer or the Mercer-Sponsored
Acquirer. If any holder of Series B Preferred Stock fails to provide timely
notice of intent or indicates in such notice that such

                                       19

<PAGE>

holder of Series B Preferred Stock does not intend to exercise the right to the
Share Exchange, Mercer shall have the right to compel the Share Exchange, by
providing written notice thereof to any or all holders of Series B Preferred
Stock not later that 60 days prior to the closing of the Conversion. In such
event, the holders of Series B Preferred Stock shall cooperate in the Share
Exchange by executing such documents and taking such other actions, in a timely
manner, as may be required to complete the Share Exchange simultaneously with
the closing of the Conversion.

10       INCORPORATORS. The name and mailing address of each incorporator is as
follows:

<TABLE>
<CAPTION>
NAME                                                    MAILING ADDRESS
----                                                    ---------------
<S>                                                <C>
M. A. Brzoska                                      Corporation Trust Center
                                                   1209 Orange Street
                                                   Wilmington, Delaware 19801

L. J. Vitalo                                       Corporation Trust Center
                                                   1209 Orange Street
                                                   Wilmington, Delaware 19801

D. M. Dembkowski                                   Corporation Trust Center
                                                   1209 Orange Street
                                                   Wilmington, Delaware 19801
</TABLE>

11       DURATION. The corporation is to have perpetual existence.

12       BY-LAWS. In furtherance and not in limitation of the powers conferred
by statute, the board of directors is expressly authorized to make, alter or
repeal the by-laws of the corporation.

13       MISCELLANEOUS. Election of directors need not be by written ballot
unless the by-laws of the corporation shall so provide. Meetings of stockholders
may be held within or without the State of Delaware, as the by-laws may provide.
The books of the corporation may be kept (subject to any provision contained in

                                       20

<PAGE>

the statutes) outside the State of Delaware at such place or places as may be
designated from time to time by the board of directors or in the bylaws of the
corporation.

14       AMENDMENTS. The corporation reserves the right to amend, alter, change
or repeal any provision contained in this Certificate of Incorporation, in the
manner now or hereafter prescribed by the statute, and all rights conferred upon
stockholders herein are granted subject to this reservation, except to the
extent herein otherwise expressly provided.

15       DIRECTOR'S LIABILITY. A director of the corporation shall not be
personally liable to the corporation or its stockholders for monetary damages
for breach of fiduciary duty as a director except for liability (i) for any
breach of the director's duty of loyalty to the corporation or its stockholders,
(ii) for acts or omissions not in good faith or which involve intentional
misconduct or a knowing violation of law, (iii) under Section 174 of the
Delaware General Corporation Law, or (iv) for any transaction from which the
director derived any improper personal benefit.

16       EFFECTIVE DATE: The effective date of this Third Amended and Restated
Certificate of Incorporation and of the amendment[s] herein certified shall be
the date of filing.

Signed on

                                       21

<PAGE>

                                     FRANKLIN HOLDING COMPANY, INC.

                                     /s/ H. Thomas Davis
                                     ___________________________________________
                                     H. Thomas Davis, President

                                       22

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