Document:

Support Agreement----Howard B.Bernick

 Exhibit 10.11 
 EXECUTION COPY 
 SUPPORT AGREEMENT 
 SUPPORT AGREEMENT (this “Agreement”), dated as of June 19, 2006, between CDRS Acquisition LLC, a Delaware limited liability company
(“Investor”), Alberto-Culver Company, a Delaware corporation (“Alberto-Culver”), New Sally Holdings, Inc., a Delaware corporation and wholly-owned subsidiary of Alberto-Culver (“New Sally”), and
Howard B. Bernick (“Bernick”). 
 WITNESSETH: 
 WHEREAS, concurrently herewith, Alberto-Culver, New Aristotle Company, a Delaware corporation, Sally Holdings, Inc., a Delaware corporation and wholly-owned subsidiary of Alberto-Culver (“Sally”), New
Sally and Investor are entering into an Investment Agreement, dated as of the date hereof (as amended in accordance with its terms, the “Investment Agreement”) (All capitalized terms used and not otherwise defined herein shall have
the meanings assigned to them in the Investment Agreement); 
 WHEREAS, concurrently herewith, Alberto-Culver is entering into the Separation
Agreement, dated as of the date hereof, with the other parties thereto (the “Separation Agreement”); 
 WHEREAS, pursuant to
the Investment Agreement and the Separation Agreement, Investor will purchase newly issued shares of New Sally Class A Common Stock pursuant to the Share Issuance and Alberto-Culver and New Sally will effect the other Transactions, including
the Distributions; 
 WHEREAS, Bernick owns, beneficially or of record, certain shares of Alberto-Culver Common Stock (in an amount no less
than 592,232 shares) (any such shares of Alberto-Culver Common Stock and any other shares of Alberto-Culver Common Stock of which Bernick acquires beneficial or record ownership after the date hereof and during the term of this Agreement, including
all shares of New Sally Common Stock to be received by Bernick in the Alberto-Culver Merger, are, for so long as such shares are owned by Bernick, collectively referred to herein) as the “Bernick Shares”, provided that, for
the avoidance of doubt, after the Closing, Bernick Shares shall mean shares of and equity interests in New Sally but shall not include any shares of or equity interests in New Alberto-Culver or any Subsidiary thereof) and certain options to purchase
Alberto-Culver Common Stock (in an amount no less than 1,047,500) (such options and any other options to purchase Alberto-Culver Common Stock of which Bernick acquires beneficial or record ownership after the date hereof and until the Distributions
Time (as defined in the Separation Agreement), the “Bernick Options”); 
 WHEREAS, as a condition to the willingness of
Investor to enter into the Investment Agreement and to consummate the Share Issuance, Investor has required that Bernick enter into this Agreement; and 

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 WHEREAS, in connection with the Transactions, it is the intention of the parties hereto that Alberto-Culver and New Sally are parties to this Agreement and beneficiaries of certain of the undertakings of Bernick set
forth herein. 
 NOW, THEREFORE, to induce Investor to enter into, and in consideration of Investor’s entering into, the Investment
Agreement, the parties agree as follows: 
 ARTICLE I 
 Covenants of Bernick 
 Section 1.01 Voting of Bernick Shares. Until the termination of
this Agreement in accordance with Section 4.01, Bernick agrees as follows: 
 (a) At any meeting (whether annual
or special, and whether or not a reconvened or adjourned meeting) of stockholders of Alberto-Culver, however called, to vote upon the Alberto-Culver Transaction Approval or any other transaction contemplated by the Investment Agreement, or in any
other circumstances in which a vote or other approval with respect to the Alberto-Culver Transaction Approval or any other transaction contemplated thereby is sought, Bernick shall vote all of the Bernick Shares over which he has voting control in
favor of the Alberto-Culver Transaction Approval and any other transaction contemplated by the Investment Agreement, as applicable, and shall vote all of the Bernick Shares over which he has voting control in favor of any other actions presented to
stockholders of Alberto-Culver that are necessary or desirable in furtherance of the Alberto-Culver Transaction Approval or any other transactions contemplated by the Investment Agreement. The agreements set forth in the immediately preceding
sentence shall equally apply if such approvals are sought by the solicitation of written consents. 
 (b) At any meeting of
stockholders of Alberto-Culver (including a reconvened or adjourned meeting) or in any other circumstances in which Bernick’s vote, consent or other approval is sought, Bernick shall vote all of the Bernick Shares against (i) any
Alberto-Culver Acquisition Proposal; or (ii) any amendment of Alberto-Culver’s certificate of incorporation or bylaws that is prohibited by the Investment Agreement or any other proposal, action or transaction involving
Alberto-Culver or any of its Subsidiaries, which amendment or other proposal, action or transaction would reasonably be expected to in any manner impede, frustrate, prevent or nullify the Investment Agreement, the Alberto-Culver Transaction
Approval, the other Transactions contemplated by the Investment Agreement or change in any manner the voting rights of any class of Alberto-Culver capital stock. Bernick further agrees not to commit or agree to take any action inconsistent with the
foregoing. 
  

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 (c) Notwithstanding anything to the contrary contained herein, if (i) the Board of Directors of Alberto-Culver shall not have made the Alberto-Culver Recommendation or (ii) the Board of
Directors of Alberto-Culver or a committee thereof shall have made a Change in the Alberto-Culver Recommendation (or resolved or publicly proposed to take any such action described in clause (i) or (ii) of this paragraph),
the obligations of Bernick under Sections 1.01(a) and (b) shall be suspended until such time, if any, as the Board of Directors of Alberto-Culver makes the Alberto-Culver Recommendation or reinstates the Alberto-Culver
Recommendation, as the case may be, and, while such obligations are suspended, Bernick is not bound by such obligations and may take actions that are inconsistent therewith. 
 Section 1.02 Restrictions on Voting Arrangements and Transfer. From and after the date hereof and until the termination of this Agreement
pursuant to Section 4.01, Bernick agrees that he will not (a) except for Permitted Transfers effected after the Closing, deposit any of the Bernick Shares into a voting trust, grant any proxies, enter into any voting
arrangement or understanding, whether by proxy, voting agreement or otherwise, with respect to the Bernick Shares (other than as provided herein), or (b) except for Permitted Transfers (which Transfers are not restricted hereby),
Transfer (or enter into any agreement, option, understanding, arrangement or “substantial negotiations” within the meaning of Treasury Regulation §1.355-7(h)(1) and -7(e), or any other arrangement with respect to the Transfer of) all
or any part of the Bernick Shares, or (c) exercise any Bernick Options prior to the Distributions Time (as defined in the Separation Agreement) or otherwise directly or indirectly acquire (or enter into any agreement, option,
understanding, arrangement or “substantial negotiations” within the meaning of Treasury Regulation §1.355-7(h)(1) and -7(e), or any other arrangement with respect to the acquisition of) any equity interests in Alberto-Culver (prior to
the Closing) or in New Sally (after the Closing), except where such acquisition would constitute a Permitted Transfer. For purposes hereof, (i) ”Transfer” means to directly or indirectly: sell, buy, transfer, exchange,
pledge, hypothecate, encumber, assign or otherwise dispose of (including by gift) or create any derivative or synthetic interest in, or take any other action treated as a transfer for U.S. federal income tax purposes,
(ii) ”Code” means the Internal Revenue Code of 1986, as amended, and (iii) ”Permitted Transfer” means any Transfer of Bernick Shares to the extent that such Transfer (A) results
from the death of any individual (including but not limited to, any pledge, hypothecation, or encumbrance that is part of a security arrangement in a typical lending transaction, where the arrangement is subject to commercial conditions and the
proceeds of the loan are used directly or indirectly, in whole or substantial part, to fund costs or expenses that arose or increased as a result of the death of any individual), (B) is not taken into account by reason of Section
355(e)(3)(A) of the Code, or (C) is pursuant to a Buyout Transaction (as defined in the Stockholders Agreement) in which Investor disposes of some or all of its shares of New Sally Common Stock or which Investor has initiated and
(iv) “Permitted Transferee” means a person to whom shares of Bernick Shares are Transferred in a Permitted 
  

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 Transfer. Prior to commencing any action discussed in the first sentence of this Section 1.02, Bernick shall give Investor, Alberto-Culver and New Sally substantially concurrent written notice of such action (or in the case of a
Transfer resulting from death, as soon as practicable) and all reasonably relevant details, including the identity of the Transferee, if known. Unless effected in accordance with and as permitted by this Agreement, no attempted Transfer,
acquisition, deposit or other transaction discussed in the first sentence of this Section 1.02 shall be recognized or recorded by Alberto-Culver or New Sally, as the case may be, and Alberto-Culver or New Sally, as the case may be, shall
instruct transfer agents and other third parties not to record or recognize any such purported transaction and shall recognize no rights of the purported Transferees or other parties to the purported transaction (provided that neither
Alberto-Culver nor New Sally will issue a blanket stop transfer instruction); and any such purported transaction shall, to the fullest extent permitted by law, be null and void ab initio. Notwithstanding anything contained herein to the
contrary, the restrictions in this Agreement shall terminate as to all Bernick Options and equity interests in Alberto-Culver, New Alberto-Culver or any Subsidiary thereof on the earlier of (a) the termination of the Investment Agreement and
(b) the Distributions Time (as defined in the Separation Agreement). 
 Section 1.03 No Restraint on Officer or Director Action;
Etc. Notwithstanding anything to the contrary herein, Investor hereby acknowledges and agrees that no provision in this Agreement shall limit or otherwise restrict Bernick with respect to any act or omission that Bernick may undertake or
authorize in his capacity as a director, officer, trustee or other fiduciary of Alberto-Culver, any Subsidiary thereof or any foundation or employee benefit plan, including any vote that Bernick may make as a director of Alberto-Culver with respect
to any matter presented to the Board of Directors of Alberto-Culver. The agreements set forth herein shall in no way restrict Bernick in the exercise of his duties as a director, officer, trustee or other fiduciary of Alberto-Culver, any Subsidiary
thereof or any foundation or employee benefit plan. Bernick has executed this Agreement solely in his capacity as the record and/or beneficial owner of the Bernick Shares and Bernick Options and no action taken by Bernick in his capacity as a
director, officer, trustee or other fiduciary of Alberto-Culver, any Subsidiary thereof or any foundation or employee benefit plan shall be deemed to constitute a breach of any provision of this Agreement. 
 Section 1.04 Confirmation of Voting. Bernick shall deliver a written notice to Investor confirming that he has voted or caused to be voted
all of the Bernick Shares in accordance with Section 1.01 at each of the following times: (i) no later than 5:00 pm, Eastern time, on the day that is two Business Days prior to the date of the Alberto-Culver Stockholders
Meeting and (ii) no later than 2 hours prior to the commencement of the Alberto-Culver Stockholders Meeting (but nothing contained in this Section 1.04 shall eliminate or limit the right of Bernick to rescind or change his
vote if such action is consistent with Bernick’s obligations under the other Sections of this Agreement). 
  

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 ARTICLE II 
 Representations and Warranties of Bernick 
 Bernick hereby represents and warrants to Investor, Alberto-Culver and New Sally that as of the date hereof: 
 Section 2.01 Organization; Authority; Execution and Delivery, Enforceability. Bernick has the legal capacity to execute and deliver this
Agreement and to consummate the transactions contemplated hereby to be consummated by him. The execution and delivery by Bernick of this Agreement and the consummation by Bernick of the transactions contemplated hereby to be consummated by Bernick
have been duly authorized by all necessary action on the part of Bernick. Bernick has duly executed and delivered this Agreement, and this Agreement constitutes Bernick’s legal, valid and binding obligation, enforceable against him in
accordance with its terms. 
 Section 2.02 No Conflicts. The execution and delivery by Bernick of this Agreement do not, and the
consummation by Bernick of the transactions contemplated hereby to be consummated by Bernick will not, conflict with, or result in any Violation under, any provision of any Contract to which Bernick is a party or by which any of his respective
properties or assets is bound or (c) any Applicable Laws applicable to Bernick or his respective properties or assets. 
 Section 2.03 Ownership of Shares and Options. (a) Bernick is the beneficial owner and the owner of record of the Bernick Shares and Bernick Options, free and clear of any Lien (other than as created by this
Agreement), (b) Bernick does not own, beneficially or of record, any shares of capital stock of Alberto-Culver or securities convertible into or exchangeable for shares of capital stock of Alberto-Culver, other than the Bernick Shares
and the Bernick Options, (c) Bernick has the sole right and power to vote and dispose of the Bernick Shares, (d) there are no Contracts or arrangements of any kind, contingent or otherwise, obligating Bernick to Transfer, or
cause to be Transferred, any of the Bernick Shares or Bernick Options or to acquire, or cause to be acquired, any equity interests in Alberto-Culver (prior to the Closing) or New Sally (after the Closing), and no Person has any contractual or other
right or obligation to purchase or otherwise acquire any Bernick Shares, in each case other than Permitted Transfers and other Transfers that may occur after the Termination Time pursuant to the trust instruments of certain trusts, and, except with
respect to Permitted Transfers, Bernick has not entered into an agreement, understanding, arrangement or “substantial negotiations” (other than in connection with the Agreement and Plan of Merger, dated as of January 10, 2006, among
Alberto-Culver, Sally, Regis Corporation, Roger Merger, Inc. and Roger Merger Subco LLC) within the meaning of Treasury 
  

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 Regulation §1.355-7(h)(1) in the two year period prior to the date hereof with respect to any such Transfer or acquisition and (e) none of the Bernick Shares is subject to any voting trust or other agreement, arrangement or
restriction with respect to the voting of any of the Bernick Shares. 
 Section 2.04 Reliance. Bernick understands and
acknowledges that Investor is entering into the Investment Agreement in reliance upon such Bernick’s execution and delivery of this Agreement. 
 ARTICLE III 
 Assignment; Third Party Beneficiaries 
 Section 3.01 Assignment; Third Party Beneficiaries. Neither this Agreement nor any of the rights, interests or obligations hereunder shall be
assigned by Investor, Alberto-Culver or New Sally (whether by operation of Applicable Law or otherwise) without the prior written consent of the other parties hereto. If any Bernick Shares are Transferred by Bernick in a Permitted Transfer, the
Transferee will be bound by the terms of this Agreement as are applicable to Bernick, such Bernick Shares shall remain Bernick Shares and Bernick will obtain, prior to such Transfer (except for Transfers resulting from death), the written agreement
of such Transferee to be bound by the terms of this Agreement with respect to such Bernick Shares. Subject to the preceding sentences of this Section 3.01, this Agreement will be binding upon, inure to the benefit of and be enforceable
by the parties and their respective successors and assigns. This Agreement (including the documents and instruments referred to herein) is not intended to confer upon any Person other than the parties hereto any rights or remedies hereunder.

 ARTICLE IV 
 Termination

 Section 4.01 Termination. This Agreement shall terminate, without further liability or obligation of any party, including
liability for damages, (x) with respect to Sections 1.02 and 3.01, upon the first to occur of (a) the first anniversary of the Closing Date, (b) any date following the Closing on which
(i) neither Bernick nor any Person whose stock is constructively owned by Bernick (or who constructively owns any Bernick Shares) pursuant to Treasury Regulation §1.355-7(h)(8) is a director of New Sally or is otherwise treated as
actively participating in the management or operation of New Sally within the meaning of Treasury Regulation §1.355-7(h)(3)(i); provided that after the date of such termination until the first anniversary of the Closing Date neither
Bernick nor any Person whose stock is constructively owned by Bernick (or who constructively owns any Bernick Shares) pursuant to Treasury Regulation §1.355-7(h)(8) becomes a director of New Sally or actively participates in the management or

  

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 operation of New Sally within the meaning of Treasury Regulation §1.355-7(h)(3)(i) and (ii) Bernick is not a “ten-percent shareholder” within the meaning of Treasury Regulation §1.355-7(h)(14), and
(c) the termination of the Investment Agreement and (y) with respect to all other provisions of this Agreement, upon the first to occur of (a) the Closing Date and (b) the termination of the Investment
Agreement (the time at which the first of such times/events occurs as to a particular Section of this Agreement, the “Termination Time” with respect to such Section). Notwithstanding the foregoing, the provisions of
Section 5.02 shall survive termination and no party shall be relieved of liability for breach by it of any Section hereof prior to the Termination Time with respect thereto, nor shall termination relieve any party of liability for breach
by it of Section 1.02, 2.03 or 3.01 occurring prior to the Termination Time with respect thereto. The foregoing is not intended to preclude any person from becoming a director of New Sally or actively participating in the
management or operation of New Sally within the meaning of Treasury Regulation §1.355-7(h)(3)(i). 
 ARTICLE V 
 General Provisions 
 Section 5.01
Amendments to this Agreement; Amendments to the Investment Agreement. No amendment, modification, termination, or waiver of any provision of this Agreement, and no consent to any departure by Bernick or Investor from any provision of this
Agreement, shall be effective unless it shall be in writing and signed and delivered by Bernick and Investor and Alberto-Culver and New Sally, and any waiver shall be effective only in the specific instance and for the specific purpose for which it
is given. Notwithstanding anything to the contrary in this Agreement, Bernick will not be required to comply with Sections 1.01 or 1.02 of this Agreement if the Investment Agreement is (except in accordance with the terms of the Investment
Agreement (as the same exists on the date hereof)) amended (or a provision or condition of the Investment Agreement is waived) without the prior written consent of Bernick and such amendment or waiver (a) decreases the aggregate purchase
price at which the Share Issuance is to be consummated or the amount of the Cash Distribution and (b) alters or modifies, or waives compliance with a covenant or condition contained in, Section 6.2 or 6.15 of the
Investment Agreement and has an adverse effect on Bernick. Notwithstanding anything to the contrary in this Agreement, Bernick will not be required to comply with Section 1.02 of this Agreement if the Separation Agreement is amended (or
a provision or condition of the Separation Agreement is waived) without the prior written consent of Bernick and such amendment or waiver changes the definition or timing of Distributions Time and has an adverse effect on Bernick. 
 Section 5.02 Disclosure. Bernick hereby consents to disclosure in the New Sally Prospectus and the Proxy Statement and in any Schedule 13D
(or other filing required under the Securities Act or the Exchange Act) relating to this Agreement filed 
  

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 by Investor (including, in each case, all documents and schedules filed with the SEC) of a general description of ownership of the Bernick Shares and the nature of the commitments, arrangements and understandings pursuant to this Agreement
and the Stockholders Agreement; provided that, in advance of any such disclosure, Bernick or his representatives shall be afforded a reasonable opportunity to review and approve (not to be unreasonably withheld, conditioned or delayed) such
disclosure. Except as otherwise required by Applicable Law, the NYSE or the SEC, Investor will not make any other disclosures regarding Bernick in any press release or otherwise without the prior written approval of Bernick (such approval not to be
unreasonably withheld, conditioned or delayed); provided that, in advance of any such disclosure, Bernick shall be afforded a reasonable opportunity to review and approve (not to be unreasonably withheld, conditioned or delayed) such
disclosure. Notwithstanding the foregoing, it will not be unreasonable if Bernick objects to disclosure of his specific name unless such disclosure is required by Applicable Law, the NYSE or the SEC. 
 Section 5.03 Notices. All notices and other communications hereunder shall be in writing and shall be deemed duly given (a) on
the date of delivery if delivered personally, (b) upon confirmation of receipt if delivered by telecopy or telefacsimile, (c) on the next Business Day following the date of dispatch if delivered by a recognized next-day
courier service or (d) on the date of receipt if delivered by registered or certified mail, return receipt requested, postage prepaid to Investor in accordance with Section 9.2 of the Investment Agreement and
(i) to Howard B. Bernick, c/o Michael A. Nemeroff, Vedder Price, 222 North LaSalle Street, Chicago, IL 60601, Facsimile No.: (312) 609-5005 and (ii) to Alberto-Culver Company, 2525 Armitage Avenue, Melrose Park, Illinois
60160. 
 Section 5.04 Interpretation. When a reference is made in this Agreement to Sections or Articles, such reference shall
be to a Section or Article of this Agreement unless otherwise indicated. The headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement. Wherever the words
“include”, “includes” or “including” are used in this Agreement, they shall be deemed to be followed by the words “without limitation”. 
 Section 5.05 Waivers. Except as otherwise specifically provided in this Agreement, no action taken pursuant to this Agreement, including any
investigation by or on behalf of any party, shall be deemed to constitute a waiver by the party taking such action of compliance with any representations, warranties, covenants or agreements contained in this Agreement. The waiver by any party
hereto of a breach of any provision contained in this Agreement shall not operate or be construed as a waiver of any prior or subsequent breach of the same or any other provision contained in this Agreement. 
 Section 5.06 Severability. Any term or provision of this Agreement which is invalid or unenforceable in any jurisdiction shall, as to that
jurisdiction, be ineffective 
  

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 to the extent of such invalidity or unenforceability without rendering invalid or unenforceable the remaining terms and provisions of this Agreement or affecting the validity or enforceability of any of the terms or provisions of this
Agreement in any other jurisdiction. If any provision of this Agreement is so broad as to be unenforceable, the provision shall be interpreted to be only so broad as is enforceable. 
 Section 5.07 No Survival. None of the representations, warranties or covenants in this Agreement or in any other document delivered pursuant
to this Agreement shall survive the date this Agreement is terminated pursuant to Article IV (except that the provisions of Section 5.02 shall survive termination and except as otherwise provided in Section 4.01).

 Section 5.08 Governing Law. This Agreement shall be governed by, and construed in accordance with, the laws of the State of
Delaware (without regard to the conflicts of law principles thereof). 
 Section 5.09 Submission to Jurisdiction; Waivers.

 (a) Each of the parties hereto irrevocably agrees that any legal action or proceeding with respect to this Agreement, the transactions
contemplated hereby, any provision hereof, the breach, performance, validity or invalidity hereof or for recognition and enforcement of any judgment in respect hereof brought by another party hereto or its successors or permitted assigns may be
brought and determined in any federal or state court located in the State of Delaware, and each of the parties hereto hereby irrevocably submits with regard to any such action or proceeding for itself and in respect to its property, generally and
unconditionally, to the exclusive jurisdiction of the aforesaid courts. 
 (b) Each of the parties hereto hereby irrevocably waives, and
agrees not to assert, by way of motion, as a defense, counterclaim or otherwise, in any action or proceeding with respect to this Agreement, the transactions contemplated hereby, any provision hereof or the breach, performance, enforcement, validity
or invalidity hereof, (i) any claim that it is not personally subject to the jurisdiction of the above-named courts for any reason other than the failure to lawfully serve process, (ii) that it or its property is exempt or
immune from jurisdiction of any such court or from any legal process commenced in such courts (whether through service of notice, attachment prior to judgment, attachment in aid of execution of judgment, execution of judgment or otherwise) and
(iii) to the fullest extent permitted by Applicable Laws, that (A) the suit, action or proceeding in any such court is brought in an inconvenient forum, (B) the venue of such suit, action or proceeding is improper
and (C) this Agreement, or the subject matter hereof, may not be enforced in or by such courts. EACH PARTY HERETO FURTHER ACKNOWLEDGES AND AGREES THAT ANY CONTROVERSY WHICH MAY ARISE UNDER THIS AGREEMENT IS LIKELY TO INVOLVE COMPLICATED
AND DIFFICULT ISSUES, AND THEREFORE EACH SUCH 
  

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 PARTY HEREBY IRREVOCABLY AND UNCONDITIONALLY WAIVES ANY RIGHT SUCH PARTY MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY LITIGATION DIRECTLY OR INDIRECTLY ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY.
EACH PARTY HERETO CERTIFIES AND ACKNOWLEDGES THAT (a) NO REPRESENTATIVE, AGENT OR ATTORNEY OF ANY OTHER PARTY HERETO HAS REPRESENTED, EXPRESSLY OR OTHERWISE, TO IT THAT SUCH OTHER PARTY WOULD NOT, IN THE EVENT OF LITIGATION, SEEK TO
ENFORCE THE FOREGOING WAIVER, (b) SUCH PARTY UNDERSTANDS AND HAS CONSIDERED THE IMPLICATIONS OF THIS WAIVER, (c) SUCH PARTY MAKES THIS WAIVER VOLUNTARILY AND (d) SUCH PARTY HAS BEEN INDUCED TO ENTER INTO THIS
AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION 5.09. 
 Section 5.10 Enforcement. The
parties hereto agree that irreparable damage would occur in the event that any of the provisions of this Agreement were not performed in accordance with their specific terms. It is accordingly agreed that the parties hereto shall be entitled to
pursue specific performance of the terms hereof, this being in addition to any other remedy to which they are entitled at law or in equity. 
 Section 5.11 Entire Agreement. This Agreement embodies the entire agreement and understanding of Bernick, Alberto-Culver, New Sally and Investor, and supersedes all prior agreements or understandings, with respect to the subject
matter of this Agreement. 
 Section 5.12 Fees and Expenses. All costs and expenses incurred in connection with this Agreement
shall be paid by the party incurring such expenses. 
 Section 5.13 Counterparts; Facsimile. This Agreement may be executed in
counterparts, all of which shall be considered one and the same agreement, and shall become effective when counterparts have been signed by each of the parties and delivered to the other parties, it being understood that all parties need not sign
the same counterpart. This Agreement may be executed by facsimile signatures of the parties hereto. 
 [SIGNATURE PAGES TO FOLLOW]

  

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 Exhibit A 
 IN WITNESS WHEREOF, this Agreement has been duly executed and delivered by the parties as of the date hereinabove written. 
  

			
	CDRS ACQUISITION LLC
		
	By:	 	 /s/ Richard J. Schnall

	Name:	 	Richard J. Schnall
	Title:	 	President
	
	ALBERTO-CULVER COMPANY
		
	By:	 	 /s/ Gary P. Schmidt

	Name:	 	Gary P. Schmidt
	Title:	 	 Senior Vice President, General
 Counsel and
Secretary

	
	NEW SALLY HOLDINGS, INC.
		
	By:	 	 /s/ Gary P. Schmidt

	Name:	 	Gary P. Schmidt
	Title:	 	President
	
	 /s/ Howard B. Bernick

	Howard B. Bernick

  

 A-1Limited Guarantee dated June 19, 2006

 Exhibit 10.12 
 LIMITED GUARANTEE 
 Limited Guarantee, dated as of June 19, 2006 (this “Limited
Guarantee”), by Clayton, Dubilier & Rice Fund VII, L.P. (the “Guarantor”), in favor of Alberto-Culver Company, a Delaware corporation (the “Guaranteed Party”). 
 1. LIMITED GUARANTEE. To induce the Guaranteed Party to enter into the Investment Agreement, dated as of June 19, 2006, (as amended, amended
and restated, supplemented or otherwise modified from time to time, the “Investment Agreement”; capitalized terms used herein but not defined shall have the meanings given thereto in the Investment Agreement), between the Guaranteed
Party, New Aristotle Company, a Delaware corporation and, as of the date hereof, a wholly owned subsidiary of New Sally, Sally Holdings, Inc., a Delaware corporation and, as of the date hereof, a wholly owned subsidiary of Alberto-Culver
(“Sally”), New Sally Holdings, Inc., a Delaware corporation and, as of the date hereof, a wholly owned subsidiary of Alberto-Culver (the “Company”) and CDRS Acquisition LLC, a Delaware limited liability company
(“Investor”), pursuant to which Investor will acquire approximately 47.5% of the outstanding shares of common stock, par value $0.01 per share, of the Company, the Guarantor hereby absolutely, unconditionally and irrevocably
guarantees to the Guaranteed Party, the due and punctual performance and discharge of the payment obligations of the Investor under Section 8.2(f), 8.2(g) and 8.2(i) of the Investment Agreement (the “Obligations”);
provided that in no event shall Guarantor’s liability under this Limited Guarantee exceed (x) $60 million plus (y) the amount of any attorneys’ fees and expenses and interest, if any, payable by Investor
under Section 8.2(i) of the Investment Agreement (together, the “Cap”), in the aggregate, it being understood that this Limited Guarantee may not be enforced without giving effect to the Cap. It is acknowledged and agreed that
this Limited Guarantee will expire and will have no further force or effect, and the Guaranteed Party will have no rights hereunder, in the event that the Closing occurs. In furtherance of the foregoing, the Guarantor acknowledges that its liability
hereunder shall extend to the full amount of the Obligations, and that the Guaranteed Party may, in its sole discretion, bring and prosecute a separate action or actions against the Guarantor for the full amount of any Obligations, subject in each
case to the Cap, regardless of whether action is brought against Investor or whether Investor is joined in any such action or actions. 
 2.
NATURE OF LIMITED GUARANTEE. The Guaranteed Party may, but shall not be obligated to, file any claim relating to any Obligation in the event that Investor becomes subject to a bankruptcy, reorganization or similar proceeding, and the failure
of the Guaranteed Party to so file shall not affect the Guarantor’s obligations hereunder. In the event that any payment to the Guaranteed Party in respect of any Obligation is rescinded or must otherwise be returned for any reason whatsoever,
the Guarantor shall remain liable hereunder with respect to the Obligation as if such payment had not been made. This is an unconditional guarantee of payment and not of collectibility. 
 3. CHANGES IN OBLIGATIONS, CERTAIN WAIVERS. The Guarantor agrees that the Guaranteed Party may at any time and from time to time, without notice
to or further consent of the Guarantor, extend the time of payment of any Obligation, and may also 

 make any agreement with Investor for the extension, renewal, payment, compromise, discharge or release thereof, in whole
or in part, or for any modification of the terms thereof or of any agreement between the Guaranteed Party and Investor without in any way impairing or affecting the Guarantor’s obligations under this Limited Guarantee. The Guarantor agrees that
the obligations of the Guarantor hereunder shall not be released or discharged, in whole or in part, or otherwise affected by (a) the failure of the Guaranteed Party to assert any claim or demand or to enforce any right or remedy against
Investor or any other Person interested in the transactions contemplated by the Investment Agreement; (b) any change in the time, place or manner of payment of any Obligation or any rescission, waiver, compromise, consolidation or other
amendment or modification of any of the terms or provisions of the Investment Agreement or any other agreement evidencing, securing or otherwise executed in connection with any Obligation; (c) any change in the corporate existence, structure or
ownership of Investor or any other Person interested in the transactions contemplated by the Investment Agreement; (d) any insolvency, bankruptcy, reorganization or other similar proceeding affecting Investor or any other Person interested in
the transactions contemplated by the Investment Agreement; (e) the existence of any claim, set-off or other right which the Guarantor may have at any time against Investor or the Guaranteed Party, whether in connection with any Obligation or
otherwise, (f) the enforceability or validity of the Obligations or any part thereof or any agreement related thereto, (g) the adequacy of any other means the Guaranteed Party may have of obtaining payment of any Obligation or (h) any
other act or omission to act or delay of any kind by the Guaranteed Party or any other Person or any other circumstance which might, but for this Section 3, constitute a legal or equitable discharge of the Guarantor’s obligations hereunder
except as provided in Section 9. To the fullest extent permitted by law, the Guarantor hereby expressly waives any and all rights or defenses arising by reason of any law which would otherwise require any election of remedies by the Guaranteed
Party. The Guarantor waives promptness, diligence, notice of the acceptance of this Limited Guarantee and of any Obligation, presentment, demand for payment, notice of non-performance, default, dishonor and protest, notice of the incurrence of any
Obligation and all other notices of any kind, all defenses which may be available by virtue of any valuation, stay, moratorium law or other similar law now or hereafter in effect, any right to require the marshalling of assets of Investor or any
other Person interested in the transactions contemplated by the Investment Agreement, and all suretyship defenses generally (other than fraud or willful misconduct by the Guaranteed Party or any of its Affiliates, defenses to the payment of the
Obligations that are available to Investor under the Investment Agreement or a breach by the Guaranteed Party of this Limited Guarantee). The Guarantor acknowledges that it will receive substantial direct and indirect benefits from the transactions
contemplated by the Investment Agreement and that the waivers set forth in this Limited Guarantee are knowingly made in contemplation of such benefits. 
 The Guaranteed Party hereby covenants and agrees that it shall not institute, and shall cause its Affiliates not to institute, any proceeding or bring any other claim arising under, or in connection with, the Investment Agreement, or the
transactions contemplated thereby against Guarantor or any Investor Affiliate except for claims against the Guarantor under this Limited Guarantee. The Guarantor hereby unconditionally and irrevocably agrees not to exercise any rights that it may
now have or hereafter acquire against Investor or any other Person interested in the transactions contemplated by the Investment Agreement that arise from the existence, payment, performance, or enforcement of the Guarantor’s obligation under
or in respect of this Limited Guarantee or 
  

 2 

 any other agreement in connection therewith, including, without limitation, any right of subrogation, reimbursement,
exoneration, contribution or indemnification and any right to participate in any claim or remedy of the Guaranteed Party against Investor or such other Person, whether or not such claim, remedy or right arises in equity or under contract, statute or
common law, including, without limitation, the right to take or receive from Investor or such other Person, directly or indirectly, in cash or other property or by set-off or in any other manner, payment or security on account of such claim, remedy
or right, in each case unless and until the Obligations and all other amounts payable under this Limited Guarantee shall have been paid in full in cash. If any amount shall be paid to the Guarantor in violation of the immediately preceding sentence
at any time prior to the payment in full in cash of the Obligations and all other amounts payable under this Limited Guarantee, such amount shall be received and held in trust for the benefit of the Guaranteed Party, shall be segregated from other
property and funds of the Guarantor and shall forthwith be paid or delivered to the Guaranteed Party in the same form as so received (with any necessary endorsement or assignment) to be credited and applied to the Obligations and all other amounts
payable under this Limited Guarantee, in accordance with the terms of the Investment Agreement, whether matured or unmatured, or to be held as collateral for the Obligations or other amounts payable under this Limited Guarantee thereafter arising.
Notwithstanding anything to the contrary contained in this Limited Guarantee, the Guaranteed Party hereby agrees that to the extent Investor is relieved of any of its any of its representations, warranties, covenants or agreements contained in the
Investment Agreement, or its payment obligations under Section 8.2(f), 8.2(g) or 8.2(i) of the Investment Agreement, the Guarantor shall be similarly relieved of its Obligations under this Limited Guarantee. 
 4. EXPENSES. The Guarantor agrees to pay all reasonable out-of-pocket expenses (including the reasonable fees and expenses of the Guaranteed
Party’s counsel) incurred by the Guaranteed Party in connection with the enforcement of the rights of the Guaranteed Party hereunder; provided, that the Guarantor shall not be liable for any expenses of the Guaranteed Party under this
Section 4 (and all monies paid to the Guarantor pursuant to this Limited Guarantee, if any, shall be returned) if it is finally determined by a court of competent jurisdiction that no payment under this Limited Guarantee is due, and
provided, further, that the obligation of Guarantor under this Section 4 shall not exceed $1,000,000. The Guaranteed Party agrees to pay all reasonable out-of-pocket fees and expenses (including the reasonable fees and expenses of the
Guarantor’s counsel) incurred by the Guarantor in connection with the defense and enforcement of the rights of the Guarantor hereunder; provided, that the Guaranteed Party shall not be liable for any expenses of the Guarantor under this
Section 4 if it is finally determined by a court of competent jurisdiction that any payment under this Limited Guarantee is due, and provided, further, that the obligation of the Guaranteed Party hereunder shall not exceed $1,000,000.

 5. NO WAIVER; CUMULATIVE RIGHTS. No failure on the part of the Guaranteed Party to exercise, and no delay in exercising, any right,
remedy or power hereunder shall operate as a waiver thereof, nor shall any single or partial exercise by the Guaranteed Party of any right, remedy or power hereunder or under the Investment Agreement or otherwise preclude any other or future
exercise of any right, remedy or power hereunder. Each and every right, remedy and power hereby granted to the Guaranteed Party or allowed it by law or other agreement shall be cumulative and not exclusive of any other, and may be exercised by the
Guaranteed Party at any time or from time to time. 
  

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 6. REPRESENTATIONS AND WARRANTIES. The Guarantor hereby represents and warrants that: 

(a) the execution, delivery and performance of this Limited Guarantee have been duly authorized by all necessary action and do not
contravene any provision of the Guarantor’s charter, partnership agreement, operating agreement or similar organizational documents or any law, regulation, rule, decree, order, judgment or contractual restriction binding on the Guarantor or its
assets; 
 (b) all consents, approvals, authorizations, permits of, filings with and notifications to, any governmental
authority necessary for the due execution, delivery and performance of this Limited Guarantee by the Guarantor have been obtained or made and all conditions thereof have been duly complied with, and no other action by, and no notice to or filing
with, any governmental authority or regulatory body is required in connection with the execution, delivery or performance of this Limited Guarantee; 
 (c) this Limited Guarantee constitutes a legal, valid and binding obligation of the Guarantor enforceable against the Guarantor in accordance with its terms, subject to (i) the effects of bankruptcy, insolvency,
fraudulent conveyance, reorganization, moratorium or other similar laws affecting creditors’ rights generally, and (ii) general equitable principles (whether considered in a proceeding in equity or at law); and 
 (d) the Guarantor has the financial capacity to pay and perform its obligations under this Limited Guarantee, and all funds necessary for
the Guarantor to fulfill its Obligations under this Limited Guarantee shall be available to the Guarantor for so long as this Limited Guarantee shall remain in effect in accordance with Section 9 hereof. 
 7. NO ASSIGNMENT. Neither the Guarantor nor the Guaranteed Party may assign its rights, interests or obligations hereunder to any other person
(except by operation of law) without the prior written consent of the Guaranteed Party (in the case of an assignment by the Guarantor) or the Guarantor (in the case of an assignment by the Guaranteed Party). 
 8. NOTICES. All notices, requests, demands, waivers and other communications required or permitted to be given under this Limited Guarantee shall
be in writing and shall be given by personal delivery or sending by United States Postal Service Express Mail or an overnight courier service, proof of delivery requested, or sent by telecopy, to the following addresses: 
  

	 	(a)	if to the Guaranteed Party, to it at: 

 Alberto-Culver
Company 
 2525 Armitage Avenue 
 Melrose Park, Illinois 60160 
  

 4 

			
	Attention:	 	 Chief Executive Officer
 Senior Vice President
and
 General Counsel
 (with a separate notice to each such
person)

	Telecopy:	 	(708) 450-2511

 with a copy to (which shall not constitute notice): 
 Sidley Austin LLP 
 One S. Dearborn Street

 Chicago, Illinois 60603 
 Attention: Frederick C. Lowinger, Esq. 
                     David Zampa, Esq. 
 Telecopy:  (312) 853-7036 
  

	 	(b)	if to Guarantor, to it at: 

 Clayton, Dubilier &
Rice Fund VII, L.P. 
 1403 Foulk Road, Suite 106 
 Wilmington, DE 19803 
 Telecopy:  (302) 427-7398 
 with a copy to (which shall not constitute notice): 
 Clayton, Dubilier & Rice, Inc. 
 375 Park Avenue 
 18th Floor New York, New York 10152 
 Attention: Donald J. Gogel 
 Telecopy: (212) 407-5252 
 with a copy to (which shall not constitute notice): 
 Debevoise & Plimpton LLP 
 919 Third Avenue 
 New York, New York 10022 
 Attention: Paul
S. Bird, Esq. 
 Telecopy: (212) 909-6836 
 or to such other Person or address as a party shall specify by notice in writing to the other party. All such notices, requests, demands, waivers and communications shall be deemed to have been given on the date of personal receipt or
proven delivery or, in the case of notice by telecopier, when receipt thereof is confirmed by telephone. 
 9. CONTINUING LIMITED
GUARANTEE. This Limited Guarantee shall remain in full force and effect and shall be binding on the Guarantor, its successors and assigns 
  

 5 

 until the Obligations are satisfied in full in cash. Notwithstanding the foregoing, this Limited Guarantee shall
terminate and the Guarantor shall have no further obligations under this Limited Guarantee as of the earlier of (i) the Closing (as defined in the Investment Agreement) and (ii) the first anniversary of any termination of the Investment
Agreement in accordance with its terms if the Guaranteed Party has not presented a claim for payment of any Obligation to either Investor or the Guarantor by such first anniversary. 
 10. NO RECOURSE. Recourse against the Guarantor under this Limited Guarantee shall be the sole and exclusive remedy of the Guaranteed Party and
all of its Affiliates against the Guarantor in respect of any liabilities or obligations arising under, or in connection with, the Investment Agreement or the transactions contemplated thereby. The Guaranteed Party by its acceptance of the benefits
hereof, covenants, agrees and acknowledges that no Person other than the Guarantor shall have any obligation hereunder and that no recourse hereunder shall be had against any current or future officer, agent, affiliate or employee of the Guarantor,
against any current or future general or limited partner or stockholder of the Guarantor or any affiliate thereof or against any current or future director, officer, employee, affiliate or general or limited partner, stockholder or member of any of
the foregoing (collectively, “Guarantor Affiliates”) whether by the enforcement of any assessment or by any legal or equitable proceeding, or by virtue of any statute, regulation or other applicable law. The Guaranteed Party (for
itself and its Affiliates) acknowledges and agrees that Investor has no assets and that no funds are expected to be contributed to Investor unless the Closing occurs. The Guaranteed Party further agrees that neither it nor any of its Affiliates have
any right of recovery against the Guarantor or any of its stockholders, partners, members, directors, officers or agents through Investor or otherwise, whether by piercing of the corporate veil, by a claim on behalf of Investor against the Guarantor
or Investor’s stockholders or Affiliates, or otherwise, except for the rights under this Limited Guarantee. The Guaranteed Party hereby covenants and agrees that it shall not institute, and it shall cause its Affiliates not to institute, any
proceeding or bring any other claim arising under, or in connection with the Investment Agreement or the transactions contemplated thereby, against the Guarantor or any Guarantor Affiliate except for claims against the Guarantor under this Limited
Guarantee. Except as contemplated under Section 7, nothing set forth in this Limited Guarantee shall affect or be construed to confer or give any Person other than the Guaranteed Party (including any Person acting in a representative capacity)
any rights or remedies against any Person other than the Guarantor as set forth herein. 
 11. GOVERNING LAW. This Limited Guarantee
shall be governed by, and construed in accordance with, the laws of the State of New York. Each of the parties hereto (i) consents to submit itself to the personal jurisdiction of the United States District Court for the Southern District of
New York or any court of the State of New York located in such district in the event any dispute arises out of this Limited Guarantee or any of the transactions contemplated by this Limited Guarantee, (ii) agrees that it will not attempt to
deny or defeat such personal jurisdiction or venue by motion or other request for leave from any such court and (iii) agrees that it will not bring any action relating to this Limited Guarantee or any of the transactions contemplated by this
Limited Guarantee in any court other than such courts sitting in the State of New York. THE PARTIES HEREBY WAIVE TRIAL BY JURY IN ANY ACTION, SUIT, PROCEEDING OR COUNTERCLAIM BROUGHT BY EITHER OF THEM AGAINST THE OTHER IN ANY MATTERS ARISING OUT OF
OR IN ANY WAY CONNECTED WITH THIS LIMITED GUARANTEE. 
  

 6 

 12. COUNTERPARTS. This Limited Guarantee may be executed in any number of counterparts, each of
which shall be deemed to be an original, and all of which together shall be deemed to be one and the same instrument. 
 13.
SEVERABILITY. Wherever possible, each provision of this Limited Guarantee shall be interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Limited Guarantee shall be prohibited by or invalid
under such law, such provision shall be ineffective to the extent of such prohibition or invalidity without invalidating the remainder of such provision or the remaining provisions of this Limited Guarantee. 
 14. HEADINGS. Section headings in this Limited Guarantee are for convenience of reference only and shall not govern the interpretation of any
provision of this Limited Guarantee. 
  

 7 

 IN WITNESS WHEREOF, the Guarantor has caused this Limited Guarantee to be executed and delivered as of
the date first written above by its officer thereunto duly authorized. 
  

					
	CLAYTON, DUBILIER & RICE FUND VII, L.P.
		
	By:	 	CD&R Associates VII, Ltd., its general partner
			
		 	By:	 	 /s/ Kevin J. Conway

		 	Name:	 	Kevin J. Conway
		 	Title:	 	 Vice President, Secretary and
 Assistant
Treasurer

  

 8 

 IN WITNESS WHEREOF, the Guaranteed Party has caused this Limited Guarantee to be executed and delivered
as of the date first written above by its officer thereunto duly authorized. 
  

			
	ALBERTO-CULVER COMPANY
		
	By:	 	 /s/ Gary P. Schmidt

	Name:	 	Gary P. Schmidt
	Title:	 	 Senior Vice President, General Counsel and Secretary

  

 9

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