Document:

Employment Agreement

 Exhibit 10.1 
 EMPLOYMENT AGREEMENT 
 THIS EMPLOYMENT AGREEMENT (the
“Agreement”) is made April 11, 2011 by and between DESTINATION MATERNITY CORPORATION (the “Company”) and CHRISTOPHER F. DANIEL (the “Executive”). 

WHEREAS, in connection with Executive’s appointment to the position of President of Company, the parties wish to enter into this
Agreement to memorialize the terms of Executive’s employment by the Company. 
 NOW, THEREFORE, in consideration of the
foregoing and intending to be bound hereby, the parties agree as follows: 
 1. Duration of Agreement. This Agreement is
effective on the date it is fully executed and has no specific expiration date. Unless terminated by agreement of the parties, this Agreement will govern Executive’s continued employment by the Company until that employment ceases. 

2. Title; Duties. Beginning on or before June 1, 2011, Executive will be employed as the Company’s President having such
duties and responsibilities as may be reasonably assigned to him from time to time by the Company’s Chief Executive Officer. Such duties shall include having responsibility for all merchandising, marketing, and sourcing functions of the
Company. The Executive will report directly to the Company’s Chief Executive Officer. Executive will devote his best efforts and substantially all of his business time and services to the Company and its affiliates to perform such duties as may
be customarily incident to his position and as may reasonably be assigned to him from time to time. Executive will not, in any capacity, engage in other business activities or perform services for any other individual, firm or corporation without
the prior written consent of the Company; provided, however, that without such consent, Executive may engage in charitable, public service and personal investment activities, so long as such activities do not in any respect interfere with
Executive’s performance of his duties and obligations hereunder. 
 3. Place of Performance. Executive will perform
his services hereunder at the principal executive offices of the Company; provided, however, that Executive may be required to travel from time to time for business purposes. 

4. Compensation and Indemnification. 
 4.1. Base Salary. Executive will be paid an initial base salary at an annual rate of $525,000 (the “Base Salary”), which such Base Salary shall be paid in accordance with the
Company’s payroll practices as in effect from time to time. The Base Salary will be reviewed annually by the Company’s Board of Directors (the “Board”) or the Compensation Committee of the Board. To the extent the Board has
authorized its Compensation Committee to act on its behalf, references to the Board will hereinafter also be deemed to include the Compensation Committee. 
 4.2. Annual Bonuses. 
 4.2.1. For each fiscal year ending during his
employment, Executive will be eligible to earn an annual bonus. The target amount of that bonus will be fifty percent (50%) of Executive’s Base Salary for the applicable fiscal year, with Executive’s actual bonus payout amount being
able to vary between zero and 100% of Executive’s Base Salary. The actual bonus payable with respect to a particular year will be determined by the Board, based on corporate and/or individual

 
performance as determined by the Board. Any bonus payable under this paragraph will be paid within 2-1/2 months following the end of the applicable fiscal year and, except as otherwise provided
in Section 5.1.2, will only be paid if Executive remains continuously employed by the Company through the actual bonus payment date. Since Executive is beginning employment mid-fiscal year, Executive’s fiscal year 2011 bonus
opportunity will be on a pro-rated basis based on the portion of the fiscal year for which Executive was employed by the Company. 
 4.2.2. For purposes of determining any bonus payable to Executive, the measurement of corporate and individual performance will be performed by the Board in good faith. From time to time, the Board may,
in its sole discretion, make adjustments to corporate or individual performance goals, if any, so that required departures from the Company’s operating budget, changes in accounting principles, acquisitions, dispositions, mergers,
consolidations and other corporate transactions, and other factors influencing the achievement or calculation of such goals do not affect the operation of this provision in a manner inconsistent with its intended purposes. 

4.2.3. The Board may choose to provide Executive’s annual bonus opportunity through the Company’s Management Incentive
Program, in which case such bonus opportunity will be subject to the additional terms and conditions therein contained. 
 4.3.
Equity Award. The Board has authorized the grant to Executive of: (a) non-qualified options to purchase 40,000 shares of Company common stock subject to time vesting; and (b) 10,000 shares of Company restricted stock subject to time
vesting. Each award will be granted on your first date of employment with the Company and will be memorialized in (and subject to the terms of) the award agreements attached hereto as Exhibit A. The exercise price of the option shares will be
the closing stock price of the Company’s common stock on the NASDAQ Global Select Market on the business day immediately preceding the grant date. 
 4.4. Relocation Benefits. Executive is entitled to certain relocation benefits for the Executive on the terms presented on Exhibit B attached hereto. 

4.5. Paid Time Off. Executive will be entitled to paid time off each year, including 4 weeks of vacation time per year, in
accordance with the policies of the Company, as in effect from time to time. 
 4.6. Indemnification. Executive will be
indemnified for acts performed as an employee of the Company to the extent provided in the Company’s Bylaws, as in effect from time to time. 
 5. Termination. Upon any cessation of his employment with the Company, Executive will be entitled only to such compensation and benefits as described in this Section 5. Upon any
cessation of his employment for any reason, unless otherwise requested by the Company, Executive agrees to resign immediately from all officer and director positions he then holds with the Company and its affiliates. 

5.1. Termination without Cause or for Good Reason. If Executive’s employment by the Company ceases due to a termination by
the Company without Cause (as defined below) or a resignation by Executive for Good Reason (as defined below), Executive will be entitled to: 
 5.1.1. payment of all accrued and unpaid Base Salary through the date of such cessation; 
 5.1.2. payment of any annual bonus otherwise payable (but for the cessation of Executive’s employment) with respect to a year ended prior to the cessation of Executive’s employment; 

  
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 5.1.3. payment of a pro-rata annual bonus for the year of termination, determined and paid
in the same manner and at the same time as the Executive’s annual bonus would otherwise have been determined and paid for the applicable year, but for the termination. Such annual bonus will be pro-rated based on the number of full and partial
months of the year transpired prior to the date of termination; 
 5.1.4. monthly severance payments equal to one-twelfth of
Executive’s Base Salary for a period equal to 12 months; and 
 5.1.5. waiver of the applicable premium otherwise payable
for COBRA continuation coverage for Executive (and, to the extent covered immediately prior to the date of such cessation, his eligible dependents) for a period equal to 12 months. 
 Except as otherwise provided in this Section 5.1, all compensation and benefits will cease at the time of such cessation and the Company will have no further liability or obligation by reason
of such cessation. The payments and benefits described in this Section 5.1 are in lieu of, and not in addition to, any other severance arrangement maintained by the Company. Notwithstanding any provision of this Agreement, the payments
and benefits described in Section 5.1 are conditioned on Executive’s execution and delivery to the Company, within 45 days following his cessation of employment, of a general release of claims against the Company and its affiliates
in such form as the Company may reasonably require (the “Release”). Subject to Section 5.4, below, and provided the Release is not revoked, the severance benefits described in this Section 5.1 will begin to be paid or provided
(x) 15 days after the Release has been delivered, if the 60 day period following the cessation of employment does not straddle two calendar years; or (y) the later of 15 days after the Release has been delivered or the first regularly
scheduled payroll date in the calendar year following the cessation of employment, if the 60 day period following such cessation straddles two calendar years. 
 5.2. Termination Following a Change in Control. For cessations of employment described in Section 5.1 that occur during the one year period following a Change in Control, the references
in Sections 5.1.4 and 5.1.5 to “12 months” will each be replaced with a reference to “18 months.” 

5.3. Other Terminations. If Executive’s employment with the Company ceases for any reason other than as described in
Section 5.1, above (including but not limited to termination (a) by the Company for Cause, (b) as a result of Executive’s death, (c) as a result of Executive’s disability or (d) by Executive without Good
Reason), then the Company’s obligation to Executive will be limited solely to the payment of accrued and unpaid Base Salary through the date of such cessation. All compensation and benefits will cease at the time of such cessation and, except
as otherwise provided by COBRA, the Company will have no further liability or obligation by reason of such termination. The foregoing will not be construed to limit Executive’s right to payment or reimbursement for claims incurred prior to the
date of such termination under any insurance contract funding an employee benefit plan, policy or arrangement of the Company in accordance with the terms of such insurance contract. 

5.4. Compliance with Section 409A. If the termination giving rise to the payments described in Section 5.1 is not
a “Separation from Service” within the meaning of Treas. Reg. § 1.409A-1(h)(1) (or any successor provision), then the amounts otherwise payable pursuant to that section will instead be deferred without interest and will not be paid
until Executive experiences a Separation from Service. In addition, to the extent compliance with the requirements of Treas. Reg. § 1.409A-3(i)(2) (or any successor provision) is necessary to avoid the application of an additional tax under
Section 409A of the Internal Revenue Code (the “Code”) to payments due to Executive upon or following his Separation from Service, then notwithstanding any other provision of this Agreement (or any otherwise applicable

  
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plan, policy, agreement or arrangement), any such payments that are otherwise due within six months following Executive’s Separation from Service (taking into account the preceding sentence
of this paragraph) will be deferred without interest and paid to Executive in a lump sum immediately following that six month period. This paragraph should not be construed to prevent the application of Treas. Reg. § 1.409A-1(b)(9)(iii)(or any
successor provision) to amounts payable hereunder. For purposes of the application of Treas. Reg. § 1.409A-1(b)(4)(or any successor provision), each payment in a series of payments will be deemed a separate payment. 

5.5. Compliance with Section 280G. If any payment or benefit due to Executive from the Company or its subsidiaries or
affiliates, whether under this Agreement or otherwise, would (if paid or provided) constitute an Excess Parachute Payment (as defined below), then notwithstanding any other provision of this Agreement or any other commitment of the Company, that
payment or benefit will be limited to the minimum extent necessary to ensure that no portion thereof will fail to be tax-deductible to the Company by reason of Section 280G of the Code. The determination of whether any payment or benefit would
(if paid or provided) constitute an Excess Parachute Payment will be made by the Company, in good faith and in its sole discretion. If multiple payments or benefits are subject to reduction under this paragraph, such payments or benefits will be
reduced in the order that maximizes Executive’s economic position (as determined by the Company in good faith, in its sole discretion). If, notwithstanding the initial application of this Section 5.5, the Internal Revenue Service
determines that any payment or benefit provided to Executive constituted an Excess Parachute Payment, this Section 5.5 will be reapplied based on the Internal Revenue Service’s determination and Executive will be required to
promptly repay to the Company any amount in excess of the payment limit of this Section 5.5. 
 5.6. Definitions.
For purposes of this Agreement: 
 5.6.1. “Cause” means (a) conviction of, or the entry of a plea of
guilty or no contest to, a crime, other than a minor traffic offense; (b) alcohol abuse or use of controlled drugs (other than in accordance with a physician’s prescription); (c) willful misconduct or gross negligence in the course of
employment; (d) material breach of any published Company policy, including (without limitation) the Company’s ethics guidelines, insider trading policies or policies regarding employment practices; (e) material breach of any agreement
with or duty owed to the Company or any of its affiliates; (f) refusal to perform the lawful and reasonable directives of a supervisor, or (g) a failure to maintain a residence within the Philadelphia, Pennsylvania area as otherwise
required by this Agreement without the Company’s consent. For avoidance of doubt, a separation from service that occurs as a result of a condition entitling the Executive to benefits under any Company sponsored or funded long term disability
arrangement will not constitute a termination “without Cause.” 
 5.6.2. “Change in Control” means
the first to occur of any of the events described in Section 1(f) of the Company’s 2005 Equity Incentive Plan (or any successor provision). 
 5.6.3. “Excess Parachute Payment” has the same meaning as used in Section 280G(b)(1) of the Code. 
 5.6.4. “Good Reason” means any of the following, without the Executive’s prior consent: (a) a material, adverse change in title, authority or duties (including the assignment of
duties materially inconsistent with the Executive’s position); (b) a reduction in Base Salary or bonus opportunity (described in paragraph 4.2.1); or (c) a relocation of the Executive’s principal worksite more than 50 miles.
However, none of the foregoing events or conditions will constitute Good Reason unless the Executive provides the Company with written objection to the event or condition within 30 days following the occurrence thereof, the Company does not reverse
or otherwise cure the event or condition within 30 days of receiving that written objection, and the Executive resigns his employment within 30 days following the expiration of that cure period. 

  
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 6. Miscellaneous. 

6.1. Confidentiality and Restrictive Covenants. Executive’s rights under this Agreement are subject to his continued
compliance with the confidentiality, restrictive covenants and other related provisions specified on Exhibit C attached hereto. 
 6.2. No Liability of Officers and Directors Upon Insolvency. Notwithstanding any other provision of the Agreement, Executive hereby (a) waives any right to claim payment of amounts owed to
him, now or in the future, pursuant to this Agreement from directors or officers of the Company if the Company becomes insolvent, and (b) fully and forever releases and discharges the Company’s officers and directors from any and all
claims, demands, liens, actions, suits, causes of action or judgments arising out of any present or future claim for such amounts. 
 6.3. Other Agreements. Executive represents and warrants to the Company that there are no restrictions, agreements or understandings whatsoever to which he is a party that would prevent or make
unlawful his execution of this Agreement, that would be inconsistent or in conflict with this Agreement or Executive’s obligations hereunder, or that would otherwise prevent, limit or impair the performance by Executive of his duties under this
Agreement. 
 6.4. Successors and Assigns. The Company may assign this Agreement to any successor to its assets and
business by means of liquidation, dissolution, sale of assets or otherwise. The duties of Executive hereunder are personal to Executive and may not be assigned by him. 
 6.5. Governing Law and Enforcement. This Agreement will be governed by and construed in accordance with the laws of the Commonwealth of Pennsylvania, without regard to the principles of conflicts
of laws. Any legal proceeding arising out of or relating to this Agreement will be instituted in a state or federal court in the Commonwealth of Pennsylvania, and Executive and the Company hereby consent to the personal and exclusive jurisdiction of
such court(s) and hereby waive any objection(s) that they may have to personal jurisdiction, the laying of venue of any such proceeding and any claim or defense of inconvenient forum. 

6.6. Waivers. The waiver by either party of any right hereunder or of any breach by the other party will not be deemed a waiver of
any other right hereunder or of any other breach by the other party. No waiver will be deemed to have occurred unless set forth in a writing. No waiver will constitute a continuing waiver unless specifically stated, and any waiver will operate only
as to the specific term or condition waived. 
 6.7. Severability. Whenever possible, each provision of this Agreement
will be interpreted in such manner as to be effective and valid under applicable law. However, if any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect, such invalidity, illegality or unenforceability will
not affect any other provision, and this Agreement will be reformed, construed and enforced as though the invalid, illegal or unenforceable provision had never been herein contained. 

6.8. Survival. This Agreement will survive the cessation of Executive’s employment to the extent necessary to fulfill the
purposes and intent the Agreement. 
 6.9. Notices. Any notice or communication required or permitted under this
Agreement will be made in writing and (a) sent by overnight courier, (b) mailed by overnight U.S. express mail, return receipt requested or (c) sent by telecopier. Any notice or communication to Executive will be sent to the address
contained in his personnel file. Any notice or communication to the Company will be sent to the Company’s principal executive offices, to the attention of its General Counsel. Notwithstanding the foregoing, either party may change the address
for notices or communications hereunder by providing written notice to the other in the manner specified in this paragraph. 

  
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 6.10. Entire Agreement; Amendments. This Agreement contains the entire agreement and
understanding of the parties hereto relating to the subject matter hereof, and merges and supersedes all prior and contemporaneous discussions, agreements and understandings of every nature relating to that subject matter. This Agreement may not be
changed or modified, except by an agreement in writing signed by each of the parties hereto. 
 6.11. Withholding. All
payments (or transfers of property) to Executive will be subject to tax withholding to the extent required by applicable law. 

6.12. Section Headings. The headings of sections and paragraphs of this Agreement are inserted for convenience only and will not
in any way affect the meaning or construction of any provision of this Agreement. 
 6.13. Counterparts; Facsimile. This
Agreement may be executed in multiple counterparts (including by facsimile signature), each of which will be deemed to be an original, but all of which together will constitute but one and the same instrument. 

[signature page follows] 

  
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 IN WITNESS WHEREOF, the Company has caused this Employment Agreement to be executed by its
duly authorized officer, and Executive has executed this Agreement, in each case as of April 11, 2011. 
  

			
	DESTINATION MATERNITY CORPORATION
		
	By:	 	 /s/ Edward M. Krell

	Name:	 	Edward M. Krell
	Title:	 	Chief Executive Officer
	
	CHRISTOPHER F. DANIEL
	
	 /s/ Christopher F. Daniel

  
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 Exhibit A 

Equity Award Agreements 
 [see attached] 

  
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 Exhibit B 

Relocation Benefits 
  

	1.	Relocation. 

 Executive is required to and
hereby agrees (a) to temporarily relocate to a residence within 40 miles from the Company’s principal executive offices located at 456 North Fifth Street, Philadelphia, PA 19123 by the first date of his employment and to maintain temporary
residence within said 40 miles until relocation to his permanent residence, and (b) to relocate his primary and permanent residence to within 40 miles from the Company’s principal executive offices located at 456 North Fifth Street,
Philadelphia, PA 19123 by no later than September 1, 2011 and to maintain permanent residence within said 40 miles during the term of his employment. 
  

	2.	Relocation Benefits. 

 The Company agrees
to pay for the following reasonable and verifiable, out-of-pocket expenses incurred by Executive in connection with his relocation to the Philadelphia area as per the requirements of Section 1 above: 

 

	 	(a)	with respect to the sale of Executive’s current principal residence in California (located at 1235 Pleasantridge Drive, Altadena, California 91001), real estate
broker commission paid by Executive in an amount that does not exceed 5% of the sale price of such residence; 

  

	 	(b)	all closing costs associated with the sale of Executive’s principal residence in California (located at 1235 Pleasantridge Drive, Altadena, California 91001) which
are the responsibility of Executive; 

  

	 	(c)	the cost of packing, transportation and unpacking of Executive’s household goods (including, without limitation, two automobiles); 

 

	 	(d)	the cost of up to one (1) month of storage of Executive’s personal property; 

 

	 	(e)	the cost of two trips to and from the Philadelphia area (including, hotel, meals, car rental and coach airfare) relating to Executive’s relocation, for Executive
and his immediate family; 

  

	 	(f)	the cost of one additional trip to the Philadelphia area (including, hotel, meals, car rental and coach airfare) relating to Executive’s relocation, for Executive
and his immediate family; 

  

	 	(g)	the cost of two additional trips to and from California (including, hotel, meals, car rental and coach airfare) relating to Executive’s relocation, for Executive
only; 

  

	 	(h)	during the period after Executive’s start date and prior to the closing of the sale of Executive’s current principal residence in California (located at 1235
Pleasantridge Drive, Altadena, California 91001), the cost of up to twelve (12) months of housing for Executive (up to a maximum of $3,500 per month); and 

 

	 	(i)	the Executive’s share of closing costs on the purchase of a new home in the Philadelphia area; provided such closing occurs prior to December 31, 2013.

  
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 Notwithstanding anything to the contrary contained herein, the amount payable under this Exhibit for the
relocation benefits specified in items (b) through (i) above, excluding any Gross Up Payment (defined below), shall not exceed $200,000. Any amounts in excess of the commission specified in item (a) above, or the cap on items
(b) through (g) above will be Executive’s sole responsibility. 
 The Internal Revenue Service (“IRS”) considers
certain Executive and Company-paid relocation expenses at specified levels tax-free. Expenses not specifically allowed by the IRS or in excess of the specified levels (e.g., temporary housing and certain closing costs related towards the purchase of
Executive’s new home) are compensable wages to the Executive and will, accordingly, be subject to all applicable state and federal income taxes. The Company shall pay additional compensation to Executive (the “Gross Up Payment”) in an
amount necessary to reimburse Executive, on an after-tax basis, for the additional income and employment taxes incurred by Executive as a result of the reimbursement of such relocation expenses, net of the value of any allowable related tax
deductions or tax credits. Such Gross Up Payment shall be paid to Executive not later than ninety (90) days after the end of the calendar year in which Executive incurs the expenses being reimbursed. 

Executive will be required to use FAS Relocation services (“FAS”) to coordinate his entire relocation to ensure the smoothest and most cost
effective transition possible. FAS must initiate realtor contact. Executive will also be required to book any travel through Company (including, without limitation, airfare). 

 

	3.	Reimbursement. 

 If within thirty-six
(36) months of the latest date of incurrence of relocation expenses which are reimbursed or paid to the Executive, the Executive (a) fails to maintain a residence within the Philadelphia, Pennsylvania area as required by this Agreement
without the Company’s consent, or (b) resigns without Good Reason, or (c) is terminated for Cause, the Executive agrees to reimburse the Company the full amount of the relocation expenses within 60 days from Executive’s last day
of employment. After 60 days, the Company will charge Executive a financing fee equivalent to the prime rate of interest as specified in the Wall Street Journal on the outstanding balance at that time and will be subject to collection proceedings.
The Executive authorizes the Company to offset any monies owed to Executive to be applied toward any reimbursement. 

  
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 Exhibit C 

Confidentiality and Restrictive Covenants 
 In the course of his employment with the Company, the Executive will be provided with access to the Company’s trade secrets and confidential information. In an effort to protect the Company’s
trade secrets and confidential information, amongst other reasons, the Company and the Executive hereby agree as follows: 
  

	 	1.	CONFIDENTIAL INFORMATION: Confidential Information means information which the Company regards as confidential or proprietary and which the Executive learns or
develops during or related to his employment, including, but not limited to, information relating to: 

  

	 	a.	the Company’s products, suppliers, pricing, costs, sourcing, design, fabric and distribution processes; 

 

	 	b.	the Company’s marketing plans and projections; 

  

	 	c.	lists of names and addresses of the Company’s employees, agents, factories and suppliers; 

 

	 	d.	the methods of importing and exporting used by the Company; 

  

	 	e.	manuals and procedures created and/or used by the Company; 

  

	 	f.	trade secrets or other information that is used in the Company’s business, and which give the Company an opportunity to obtain an advantage over competitors who do
not know such trade secrets or how to use the same; and 

  

	 	g.	software in various stages of development (source code, object code, documentation, flow charts), specifications, models, data and customer information.

 The Executive assigns to Company any rights he may have in any Confidential Information. The Executive shall not
disclose any Confidential Information to any third-party or use any Confidential Information for any purposes other than as authorized by the Company. 
 The Executive agrees not to disclose to Company or use for its benefit any confidential information that he may possess from any prior employers or other sources. 

 

	 	2.	SURRENDER OF MATERIALS: The Executive hereby agrees to deliver to the Company promptly upon request or on the date of termination of the Executive’s
employment, all documents, copies thereof and other materials in the Executive’s possession pertaining to the business of the Company and its customers, including, but not limited to, Confidential Information (and each and every copy, disk,
abstract, summary or reproduction of the same made by or for the Executive or acquired by the Executive). The Executive will be responsible for the value of all Company or customer property that is not timely returned. The Executive authorizes the
Company to deduct the fair market value of such property from any monies owed to him. 

  

	 	3.	NON-COMPETITION AND NON-SOLICITATION: The Executive acknowledges that the Company has developed and maintains at great expense, a valuable supplier network,
supplier contacts, many of which are of longstanding, product designs, and other information of the type described in paragraph 1 of this Exhibit, and that in the course of his employment by the Company, the Executive will be given Confidential
Information concerning such suppliers and products, including information concerning such suppliers’ purchasing personnel, policies, requirements, and preferences, and such product’s design, manufacture and marketing.

  
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	 	a.	Accordingly, the Executive agrees that during the period of his service with the Company and its affiliates, and for the twenty-four (24) month period following
immediately thereafter (regardless of the reason for the cessation of such service and regardless of whether such cessation was initiated by the Company or the Executive), the Executive will not directly or indirectly: 

(i) on the Executive’s behalf, or on behalf of any other person or entity, perform any act with respect to the design, manufacture,
sale, attempted sale or promotion of the sale of any Conflicting Product. 
 (ii) own, manage, operate, finance, join, control,
or participate in the ownership, management, operation, financing or control of, or be connected as an officer, director, employee, partner, principal, agent, representative, or consultant, or use or permit the Executive’s name to be used in
connection with: (a) any entity offering for sale or contemplating offering for sale any Conflicting Product, (b) any Competing Business, or (c) any entity which would require by necessity use of Confidential Information. 

The term “Conflicting Product” shall mean any product, process or service which is the same as, similar to, or in any manner
competitive with any Company product (which includes third-party products that are distributed by Company), process, or service. Conflicting Product includes, but is not limited to, maternity and nursing apparel and related accessories. 

The term “Competing Business” shall mean any business or enterprise engaged in (a) the design, manufacture or sale of any
maternity or nursing apparel or related accessories, or (b) in any other business engaged in by the Company at the time of Executive’s termination of employment from the Company within: (x) a state or commonwealth of the United States
or the District of Columbia, or (y) any foreign country, in which the Company has engaged in any such business within the prior year or has undertaken preparations to engage. 

 

	 	b.	During the period of Executive’s service with the Company and its affiliates, and for the twenty-four month period following the termination of Executive’s
employment with the Company, the Executive will not induce, attempt to induce (or in any way assist any other person in inducing or attempting to induce) any employee, consultant, supplier, licensor, licensee, contractor, agent, strategic partner,
distributor or other person to terminate or modify any agreement, arrangement, relationship or course of dealing with the Company. Further, during such period Executive will not directly or indirectly, on Executive’s own behalf or on behalf of
any other person or entity, employ or solicit for employment any current or former Company employee or agent. 

  

	 	c.	 The Executive acknowledges that any breach by him of the provisions of this Section 3 (the “Restrictive Covenants”), whether or not
willful, will cause continuing and irreparable injury to the Company for which monetary damages alone would not be an adequate remedy. The Executive shall not, in any action or proceeding to enforce the Restrictive Covenants, assert the claim or
defense that such an adequate remedy at law exists. If there is a breach or threatened breach of any of the Restrictive 

  
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Covenants, or any other obligation contained in this Agreement, the Company shall be entitled to an injunction restraining the Executive from any such breach without the necessity of proving
actual damages, and the Executive waives the requirement of posting a bond. Nothing herein, however, shall be construed as prohibiting the Company from pursuing other remedies for such breach or threatened breach. 

 

	 	d.	The Executive agrees to disclose the existence and terms of the Restrictive Covenants to any person for whom the Executive performs services for during the 24 month
period immediately following any cessation of his service with the Company and its affiliates. 

  

	 	e.	The Executive acknowledges that the Restrictive Covenants are reasonable and necessary to protect the legitimate interests of the Company and its affiliates, that the
duration and scope of the Restrictive Covenants are reasonable given the Executive’s position within the Company, and that the Company would not have hired the Executive, entered into the Agreement or otherwise agreed to provide the benefits
and compensation described in the Agreement in the absence of the Executive’s agreement to this Exhibit. 

  

	 	4.	OTHER CONDITIONS OF EMPLOYMENT: The Executive shall be subject to other terms and conditions of employment as set forth in the prevailing Company: a) Team Member
Handbook, b) insider trading policies, and c) any other Company policies, all of which shall be subject to interpretation and change from time to time at the sole discretion of the Company. 

  
 -13-Form of Non-Qualified Stock Option Award Agreement

 Exhibit 10.2 
 DESTINATION MATERNITY CORPORATION 
 NON-QUALIFIED STOCK OPTION AWARD
AGREEMENT 
 Destination Maternity Corporation, a Delaware corporation (the “Company”), hereby grants to
Christopher F. Daniel (the “Optionee”) an option to purchase a total of 40,000 shares of Common Stock of the Company, at the price and on the terms set forth herein (the “Option”). 

1. Nature of the Option. 
 (a) This Option is intended to be a non-statutory stock option and is not intended to be an Incentive Stock Option within the meaning of Section 422 of the Code, or to otherwise qualify for
any special tax benefits to the Optionee. 
 (b) The Company maintains the Destination Maternity 2005 Equity Incentive Plan (the
“Plan”), which provides the general terms and restrictions for certain equity incentive awards to the Company’s employees, directors, consultants, and other individuals who provide services to the Company. This Option is not
awarded pursuant to the Plan, but rather is intended to constitute a non-plan based “inducement grant,” as described in Nasdaq Listing Rule 5635(c)(4). Nonetheless, the terms and provisions of the Plan relating to stock options (including,
without limitation, Sections 3(c) and 3(d) of the Plan) are hereby incorporated into this Award Agreement by this reference, as though fully set forth herein, as if the Option was granted pursuant to the Plan. Unless the context herein otherwise
requires, the terms defined in the Plan shall have the same meanings herein. 
 2. Date of Grant; Term of Option.
This Option was granted on [            , 2011] (the “Grant Date”) and will terminate 10 years after the Grant Date or such earlier date as provided in the Plan.

 3. Option Exercise Price. The Option exercise price is
$[            ] per Share. 
 4. Exercise of
Option. 
 (a) Vesting Based on Continued Service. The Option will become exercisable with respect to 20% of the
total Shares subject hereto on each of the first, second, third, fourth and fifth anniversaries of the Grant Date, provided in each case that the Optionee remains in continuous service with the Company through the applicable anniversary date. For
purposes of this Award Agreement, service with an Affiliate of the Company will be deemed to constitute service with the Company, for so long as such entity remains an Affiliate of the Company. 

(b) Cessation of Service. Upon any cessation of the Optionee’s service with the Company (whether initiated by the Company,
Optionee or otherwise): (i) any portion of the Option that is not then exercisable will immediately and automatically, without any action on the part of the Company, be forfeited, and (ii) the Optionee will have no further rights with
respect to such forfeited portion of the Option. Any portion of the Option that is exercisable upon cessation of the Optionee’s service with the Company will expire or remain exercisable, as applicable, to the extent provided in Section 7
of the Plan. 

 (c) Method of Exercise. This Option shall be exercisable by written notice which
shall state the election to exercise this Option, the number of Shares in respect to which the Option is being exercised and such other representations of agreements as to the Optionee’s investment intent with respect to such Shares as may be
required by the Company hereunder or pursuant to the provisions of the Plan. Such written notice shall be signed by the Optionee and shall be delivered in person or by certified mail to the Secretary of the Company or such other person as may be
designated by the Company. The written notice shall be accompanied by payment of the purchase price and the amount of any tax withholding arising in connection with the exercise of the Option. Payment of such amounts shall be by check or such other
method of payment authorized by the Board or the Committee. The certificate or certificates for the Shares as to which the Option shall be exercised shall be registered in the name of the Optionee and shall be legended as required under the Plan
and/or applicable law. 
 (d) Restrictions on Exercise. This Option may not be exercised if the issuance of Shares upon
such exercise would constitute a violation of any applicable federal or state securities laws or other laws or regulations. As a condition to the exercise of this Option, the Company may require the Optionee to make a representation and warranty to
the Company or otherwise enter into any stock purchase or other agreement as may be required by any applicable law or regulation or as may otherwise be reasonably requested by the Board or Committee. 

5. Investment Representations. Unless the Shares have been registered under the Securities Act of 1933, in connection with
acquisition of this Option, the Optionee represents and warrants as follows: 
 (a) The Optionee is acquiring this Option, and
upon exercise of this Option, he will be acquiring the Shares subject hereto for investment in his own account, not as nominee or agent, and not with a view to, or for resale in connection with any distribution thereof. 

(b) The Optionee has a preexisting business or personal relationship with the Company or one of its directors, officers or controlling
persons and by reason of his business or financial experience, has, and could be reasonably assumed to have, the capacity to protect his interest in connection with the acquisition of this Option and the Shares subject hereto. 

6. Nontransferability of Option. This Option may not be sold, pledged, assigned, hypothecated, gifted, transferred or
disposed or in any manner either voluntarily or involuntarily by the operation of law, other than by the will or by the laws of descent or distribution, and may be exercised during the lifetime of the Optionee only by such Optionee. Subject to the
foregoing and the terms of the Plan, the terms of this Option shall be binding upon the executors, administrators, heirs, successors and assigns of the Optionee. 
 7. Continuation of Service. This Option shall confer upon any Optionee any right to continue in the service of the Company or any of its subsidiaries or limit in any respect the right of the
Company to discharge the Optionee at any time, with or without cause and with or without notice. 

  
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 8. Withholding. The Company may withhold from any consideration payable to
Optionee any taxes required to be withheld by federal, state or local law as a result of the grant or exercise of this Option or the sale or other disposition of the Shares issued upon exercise of this Option. If the amount of any consideration
payable to the Optionee is insufficient to pay such taxes or if no consideration is then payable to the Optionee, upon request of the Company, the Optionee (or such other person entitled to exercise the Option pursuant to Section 7 of the Plan)
shall pay to the Company an amount sufficient for the Company to satisfy any federal, state or local tax withholding requirements applicable as a result of the grant or exercise of this Option or the sale of or other disposition of the Shares issued
upon exercise of this Option. 
 9. The Plan. Although this Option is not granted under the Plan, the terms of the
Plan have been incorporated herein by reference. Accordingly, the Optionee agrees to be bound by all of the terms and conditions of the Plan, as such Plan may be amended from time to time in accordance with the terms thereof. This Option will be
administered by the Board or its designated Committee, who will have the same authority with respect to this Option as described in Section 2 of the Plan. A copy of the Plan in its present form is available for inspection during business hours
by the Optionee or the persons entitled to exercise this Option at the Company’s principal office. All questions regarding the interpretation of the terms of this Option, including all questions regarding the application and interpretation of
Plan provisions incorporated herein, will be determined by the Board or its designated Committee, whose determination will be final, binding and conclusive. 
 10. Entire Agreement. This Award Agreement represents the entire agreement between the parties hereto relating to the subject matter hereof, and merges and supersedes all prior and
contemporaneous discussions, agreements and understandings of every nature. 
 11. Governing Law. This Award
Agreement will be construed in accordance with the laws of the Commonwealth of Pennsylvania, without regard to the application of the principles of conflicts of laws. 
 12. Amendment. This Award Agreement may only be amended by a writing signed by each of the parties hereto. 
 13. Execution. This Award Agreement may be executed, including execution by facsimile signature, in one or more counterparts, each of which will be deemed an original, and all of which
together shall be deemed to be one and the same instrument. 
 [This space intentionally left blank; signature page
follows] 

  
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 IN WITNESS WHEREOF, this Award Agreement has been executed by the parties on the
     day of             , 2011. 
  

			
	DESTINATION MATERNITY CORPORATION
		
	By:	 	  

	Name:	 	Edward M. Krell
	Title:	 	Chief Executive Officer
	
	CHRISTOPHER F. DANIEL
	
	  

	Signature

  
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