Document:

Exhibit 10.17

 

EMPLOYMENT AGREEMENT

 

THIS EMPLOYMENT
AGREEMENT (this “Agreement”), effective as of the November 1, 2018 (the “Effective Date”), is
by and between CONVERSIONPOINT TECHNOLOGIES, INC., a Delaware corporation (the “Company”), and ROBERT TALLACK
(the “Executive”).

 

1.           Definitions.
In addition to the capitalized terms defined elsewhere herein, the following definitions shall be in effect under this Agreement:

 

(a)          “Affiliate”
means, with respect to any entity, any person or entity, directly or indirectly controlling or controlled by or under direct or
indirect common control with such entity.

 

(b)          “Board”
means the Board of Directors of the Company.

 

(c)          “Business”
means e-commerce technology platform.

 

(d)          “Cause”
means: (i) the Executive’s material breach of this Agreement and such breach is not cured by the Executive within thirty
(30) days after written notice from the Company; (ii) the Executive’s failure to perform Executive’s material duties
and obligations under this Agreement (other than during any period of Disability) and such failure is not cured by the Executive
within thirty (30) days after written notice from the Company; (iii) the Executive’s material malfeasance or material misconduct
in connection with the performance of Executive’s duties hereunder and such conduct is not cured by the Executive within
thirty (30) days after written notice from the Company; or (iv) the Executive’s conviction of, or pleading guilty or nolo
contendere to, a felony or the equivalent thereof, any other crime having as its predicate element fraud, dishonesty, misappropriation,
moral turpitude, or theft.

 

(e)          “Disability”
means and shall be deemed to have occurred if, in the Board’s reasonable discretion, after consultation with a physician
selected by the Board, the Executive shall have been unable to perform the essential functions of the Executive’s duties,
even with reasonable accommodation if required by law, for a period of not less than one hundred twenty (120) consecutive days,
or one hundred eighty (180) total days, during any twelve (12) month period. The Executive shall cooperate in submitting to medical
examinations and providing medical records to the physician selected by the Board as reasonably requested by the Board in making
a determination of Disability hereunder.

 

(f)          “Good
Reason” means any of the following actions if taken without the Executive’s prior written consent: (i) any material
failure by the Company to comply with its obligations under Paragraph 5 (Compensation and Related Matters), or Paragraph 13 (Assumption
by Successor); (ii) a reduction in the Executive’s responsibilities or duties except in accordance with the terms of this
Agreement; (iii) any relocation of the Executive’s principal place of business of 25 miles or more from the principal place
of business existing as of the date hereof; (iv) assignment by the Company of duties that are inconsistent with the Executive’s
role; (v) the reduction in title of the Executive; or (vi) requiring Executive to travel in excess
of twenty (20) days each quarter.

 

     

     

    

 

2.           Employment.
The Company agrees to employ the Executive, and the Executive agrees to be employed by the Company,
for the period set forth in Paragraph 3, in the position and with the duties and responsibilities set forth in Paragraph 4, and
upon the other terms and conditions set out in this Agreement.

 

3.           Term.
The term of the Agreement shall commence on the Effective Date and, shall end at 12:00 a.m. midnight
on the day immediately preceding the Three (3) Year anniversary thereof, unless earlier terminated as provided herein (the “Initial
Term”). The Initial Term shall be automatically extended for successive one (1) year terms after the expiration of the
Initial Term, unless either the Company or the Executive provides the other party written notice no more than ninety (90) days
and no less than thirty (30) days prior to the expiration of the Initial Term or any renewal term of such party’s desire
not to renew this Agreement (the Initial Term, as so extended, the “Employment Term”).

 

4.           Position
and Duties.

 

(a)          During
the Employment Term, the Executive shall serve as the Chief Executive Officer of the Company. The Executive shall serve and perform
such other duties, functions, responsibilities, and authority as are from time to time delegated to the Executive by the Board
or the Company’s Chief Executive Officer; provided, however, that such duties, functions, responsibilities, and authority
are reasonable and customary for a person serving in the same or similar capacity of an enterprise comparable to the Company.

 

(b)          During
the Employment Term, the Executive shall devote sufficient business time, skill, attention and effort to all facets of the
business and affairs of the Company and will use Executive’s efforts to discharge fully, faithfully, and efficiently the
duties and responsibilities delegated and assigned to the Executive in or pursuant to this Agreement; provided, however, nothing
herein shall be construed as providing that Executive may not engage in outside business activities.

 

5.           Compensation
and Related Matters.

 

(a)          Base
Salary. The Company shall pay the Executive a base salary at the annual rate of not less than Three Hundred Fifty Thousand
Dollars (USD $350,000), provided, however, such base salary shall be earned monthly and payable “on a salary basis”
under applicable federal law (“Base Salary”). During the Employment Term, the Base Salary will be reviewed annually
and is subject to adjustment at the discretion of the Board, but in no event may the Company pay the Executive a Base Salary less
than that set forth above during the Employment Term. Payment of all compensation to the Executive hereunder shall be made in accordance
with the terms of this Agreement and applicable Company policies in effect from time to time, including normal payroll practices,
and shall be subject to all applicable withholdings and taxes.

 

(b)          Bonus.
Executive shall be entitled to receive a bonus based on revenue and EBITDA targets and other milestones to be agreed upon
between the Company and the Executive from time to time (the “Bonus”); provided, however, the target bonus shall
be a minimum of $200,000 per annum (the “Target Bonus”). Any Bonus shall be paid at such time as the Company
customarily pays bonuses; provided that such bonus shall be paid no later than thirty (30) days after the end of the monthly, quarterly
or annual period, as applicable, during which it was earned.

 

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(c)          Employee
Benefits and Perquisites. During the Employment Term, the Executive will be entitled to (i) participate in all employee benefit
plans, programs, arrangements or policies that are from time to time made available by the Company generally to its senior executives,
including, without limitation, the Company’s life insurance, long-term disability, and health plans (“Employee Benefits”);
and (ii) the perquisites and other fringe benefits that are from time to time made available by the Company generally to its
senior executives and to such perquisites and fringe benefits that are from time to time made available by the Company to the Executive
in particular, subject to any applicable terms and conditions of any specific perquisite or other fringe benefit; provided, however,
that nothing contained herein shall be deemed to require the Company to adopt, maintain or provide any particular plan, program,
arrangement, policy, perquisite or fringe benefit. The Executive shall be required to comply with the conditions attendant to coverage
by such plans and shall comply with and be entitled to benefits only in accordance with the terms and conditions of such plans
as they may be amended from time to time. The Executive agrees to cooperate and participate in any medical or physical examinations
as may be required in connection with the applications for such life and/or disability insurance policies.

 

(d)          Expenses.
The Executive shall be entitled to receive reimbursement for all reasonable and necessary business expenses incurred by the Executive
in performing Executive’s duties and responsibilities under this Agreement, consistent with the Company’s policies
or practices as may from time to time be in effect for reimbursement of expenses incurred by other Company senior executives. All
expenses shall be reimbursed within fifteen (15) days after Executive submits an expense report and any required documentation.
Notwithstanding any Company policy or practice to the contrary, in order to be reimbursable hereunder, any such expenses shall
have been submitted to the Company with documentation no later than thirty (30) days after the Employment Termination Date.

 

(e)          Vacations.
The Executive shall be eligible for vacation, sick pay, and other paid and unpaid time off in accordance with the policies and
practices of the Company as may from time to time be in effect.

 

(f)          Indemnification.
The Company shall indemnify the Executive, to the maximum extent permitted by applicable law, against all costs, charges and expenses
incurred or sustained by Executive in connection with any action, suit or proceeding to which he may be made a party by reason
of being an officer, director, employee, contractor or agent of the Company or of any subsidiary or affiliate of the Company or
any other corporation for which Executive serves as an officer, director, or employee at the Company’s request.

 

6.           Termination
of Employment.

 

(a)          Death.
This Agreement shall terminate automatically upon the Executive’s death.

 

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(b)          Disability.
The Company may terminate this Agreement at any time upon the Board’s determination of the Executive’s Disability;
provided, however, that such termination must occur while the Disability is in existence and before the Executive returns to work
at the Company on a full time basis.

 

(c)          Termination
by the Company for Cause. The Company may immediately terminate this Agreement after the Board’s determination that this
Agreement may be terminated for Cause.

 

(d)          Termination
by the Executive (Resignation). The Executive may terminate this Agreement for any reason, upon at least ten (10) days advance
prior written notice to the Company.

 

(e)          Termination
by the Company Without Cause. The Company may terminate this Agreement without Cause upon sixty (60) days’ advance prior
written notice to Executive; provided, however, notwithstanding the foregoing, the Company may elect to terminate this Agreement
immediately and provide the Executive with Executive’s Base Salary and other employment benefits during the notice period.

 

(f)          Termination
by the Executive for Good Reason. The Executive may terminate this Agreement for Good Reason. To exercise Executive’s
right to terminate for Good Reason, the Executive must provide written notice to the Company of Executive’s belief that Good
Reason exists, and such notice shall describe the circumstance believed to constitute Good Reason. The Company shall have thirty
(30) days to remedy any circumstances constituting Good Reason. If not remedied within that 30-day period, the Executive may submit
a Notice of Termination.

 

(g)          Notice
of Termination. Any termination of the Executive’s employment by the Company or the Executive (other than a termination
pursuant to Paragraph 6(a)) shall be communicated by a Notice of Termination. A “Notice of Termination” is a
written notice delivered in the manner set forth in Paragraph 11 hereof that must (i) indicate the specific termination provision
in this Agreement relied upon, and (ii) specify the Employment Termination Date.

 

(h)          Employment
Termination Date. The Employment Termination Date shall be as follows: (i) if the Executive’s employment is terminated
by Executive’s death, the date of Executive’s death; (ii) if the Executive’s employment is terminated pursuant
to any other provision of this Agreement, the date specified in the Notice of Termination (the “Employment Termination
Date”).

 

(i)          Transition
Period. Upon termination or expiration of this Agreement, and for a period of thirty (30) days thereafter (the “Transition
Period”), the Executive agrees to make Executive available to assist the Company with transition projects assigned to
Executive by the Board. The Executive will be paid at an agreed upon hourly rate for any work performed by the Executive for the
Company during the Transition Period.

 

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7.           Compensation
Upon Termination of Employment.

 

(a)          Death.
Upon termination of this Agreement because of the Executive’s death, (i) the Company shall pay the Executive’s estate
the accrued and unpaid portion of the Executive’s Base Salary and all bonuses earned for services provided through the Employment
Termination Date (the “Compensation Payment”); (ii) the Company shall pay the Executive’s estate any reimbursement
for business travel and other expenses to which the Executive is entitled hereunder (the “Reimbursement”), and
(iii) any unvested portion of any options, stock or other securities of Company or any of its Affiliates granted to Executive which
are subject to vesting (“Unvested Securities”), shall immediately be issued (in the case of the stock grants)
and become exercisable (in the case of the stock options, warrants or other convertible securities), regardless of the vesting
or termination provisions of such Unvested Securities. For purposes of clarity, to the extent the vesting or other provisions of
any Unvested Securities conflict with the terms of this Section, the terms of this Section shall govern.

 

(b)          Disability.
Upon termination of this Agreement by the Company due to Disability pursuant to Paragraph 6(b), (i) the Company shall pay the Executive
the Compensation Payment; (ii) the Company shall pay the Executive the Reimbursement; and (iii) any Unvested Securities shall immediately
be issued (in the case of the stock grants) and become exercisable (in the case of the stock options, warrants or other convertible
securities). For purposes of clarity, to the extent the vesting or other provisions of any Unvested Securities conflict with the
terms of this Section, the terms of this Section shall govern.

 

(c)          Termination
for Cause. Upon termination of this Agreement by the Company for Cause pursuant to Paragraph 6(c), the Company shall pay the
Executive (i) the Compensation Payment; and (ii) the Reimbursement.

 

(d)          Termination
by the Executive (Resignation). Upon Termination of this Agreement by the Executive pursuant to Paragraph 6(d), the Company
shall pay the Executive (i) the Compensation Payment; and (ii) the Reimbursement.

 

(e)          Termination
by the Company Without Cause. Upon termination of this Agreement by the Company without Cause pursuant to Paragraph 6(e), or
by Executive for Good Reason pursuant to Paragraph 6(f), or upon a decision by the Company not to renew the Employment Term pursuant
to Paragraph 3: (i) the Company shall pay the Executive the Compensation Payment; (ii) the Company shall pay the Executive the
Reimbursement; (iii) any Unvested Securities shall immediately be issued (in the case of the stock grants) and become exercisable
or convertible (in the case of the stock options, warrants or other convertible securities); (iv) the Company shall pay the Executive,
as severance, a sum equal to 12 months Base Salary, as adjusted pursuant to Section 5(a) (the “Severance”); (v)
the Company shall continue to provide Employee with Employee Benefits for 12 months, or reimburse Employee for the expense of obtaining
equivalent benefits; and (vi) the Company shall pay the executive an amount equal to the greater of 100% of the Bonus paid to the
Executive during the prior 12 months, and 100% of the Target Bonus. The Severance shall be payable in one lump sum payment as of
the effective date of the termination, and shall be subject to all applicable withholdings and taxes.

 

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(f)          No
Effect on Other Benefits. The payments provided for in Paragraphs 7(a) through 7(e) do not limit the entitlement of the Executive
or Executive’s estate or beneficiaries to any amounts payable pursuant to the terms of any applicable disability insurance
plan, policy, or similar arrangement that is maintained by the Company for the Executive’s benefit or to any death or other
vested benefits to which the Executive may be entitled under any life insurance, stock ownership, stock options, or other benefit
plan or policy that is maintained by the Company for the Executive’s benefit.

 

(g)          No
Mitigation. The Executive will not be required to mitigate the amount of any payment provided for in this Agreement by seeking
other employment or otherwise, nor will the amount of any payment provided for under this Agreement be reduced by any profits,
income, earnings, or other benefits received by the Executive from any source other than the Company or its successor.

 

(h)          Exercise
or Conversion of Vested Securities. Unless Executive is terminated for Cause, notwithstanding any provision to the contrary
in any stock option plan, stock option agreement, grant agreement, restricted stock unit agreement, or other agreement entered
into between the Company or any affiliate of the Company, on the one hand, and the Executive, on the other hand, or any benefit
plan, stock option plan, or other plan governing securities of the Company or any of the Company’s affiliates issued to the
Executive, whether or not such agreement is entered into, or plan is adopted, prior to or after the date hereof, all convertible
securities held by the Executive that are subject to exercise or conversion, shall remain exercisable or convertible until the
later of (a) the date such exercise or conversion rights expire under the terms of the applicable grant agreement or plan, and
(b) two (2) years after termination of this Agreement.

 

8.           Survival.
The expiration or termination of this Agreement will not impair the rights or obligations of any party hereto that accrue hereunder
prior to such expiration or termination, including, but not limited to, the Company’s obligations under Paragraphs 5(f) and
7.

 

9.           Withholding
Taxes. The Company shall withhold from any payments to be made to the Executive pursuant to this Agreement such amounts (including
social security contributions and federal income taxes) as shall be required by federal, state, and local withholding tax laws.

 

10.          Notices.
All notices, requests, demands, and other communications required or permitted to be given or made by either party shall be in
writing and shall be deemed to have been duly given or made (a) when delivered personally, or (b) when deposited and sent via overnight
courier, to the party for which intended at the following addresses (or at such other addresses as shall be specified by the parties
by like notice, except that notices of change of address shall be effective only upon receipt):

 

If to the Company, at:

 

Conversionpoint Technologies

840 Newport Center Drive, Suite 450

Newport Beach CA 92660

 

If to the Executive, at the Executive’s then-current home
address on file with the Company.

 

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Notice
so given shall, in the case of overnight courier, be deemed to be given and received on the date of actual delivery and, in the
case of personal delivery, on the date of delivery.

 

11.          Binding
Effect: No Assignment by the Executive: No Third-Party Benefit. This Agreement shall be binding upon and inure to the benefit
of the parties and their respective heirs, legal representatives, successors, and assigns. The Executive shall not have any right
to pledge, hypothecate, anticipate, or in any way create a lien upon any payments or other benefits provided under this Agreement;
and no benefits payable under this Agreement shall be assignable in anticipation of payment either by voluntary or involuntary
acts, or by operation of law, except by will or pursuant to the laws of descent and distribution. Nothing in this Agreement, express
or implied, is intended to or shall confer upon any person other than the parties, and their respective heirs, legal representatives,
successors, and permitted assigns, any rights, benefits, or remedies of any nature whatsoever under or by reason of this Agreement.

 

12.          Assumption
by Successor. The Company shall require any successor or assignee (whether direct or indirect, by purchase, merger, consolidation,
or otherwise) to all or substantially all of the business and/or assets of the Company, by agreement in writing in form and substance
reasonably satisfactory to the Executive, expressly, absolutely, and unconditionally to assume and agree to perform this Agreement
in the same manner and to the same extent that the Company would be required to perform it if no such succession or assignment
had taken place. As used in this Agreement, “Company” shall include any successor or assignee (whether direct or indirect,
by purchase, merger, consolidation, or otherwise) to all or substantially all the business and/or assets of the Company that executes
and delivers the agreement provided for in this Paragraph or that otherwise becomes obligated under this Agreement by operation
of law.

 

13.          Arbitration.
The parties agree that any controversy or claim arising out of or relating to this Agreement, or the breach thereof, shall be resolved
exclusively by confidential, final and binding arbitration administered by the American Arbitration Association (“AAA”)
under its Commercial Arbitration Rules. The arbitration will take place in Orange County, California, or another location mutually
acceptable to the parties. All disputes shall be resolved by one (1) arbitrator. The arbitrator will have the authority to award
the same remedies, damages, and costs that a court could award, and will have the additional authority to award specific performance
and/or injunctive or other relief in order to enforce or prevent any violations of the provisions hereof (without requiring the
posting of a bond or other security). The arbitrator shall issue a reasoned award explaining the decision, the reasons for the
decision, and any damages or other relief awarded. The arbitrator’s decision will be final and binding. The judgment on the
award rendered by the arbitrator may be entered in any court having jurisdiction thereof. This provision
and any decision and award hereunder can be enforced under the Federal Arbitration Act.

 

14.          Governing
Law and Venue. This Agreement shall be governed by, construed and enforced in accordance with the laws of the State of California,
without regard to conflict of laws rules or principles which might refer the governance or construction of this Agreement to the
laws of another jurisdiction. Any action or arbitration in regard to this Agreement or arising out of its terms and conditions
shall be instituted and litigated only in Orange County, California.

 

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15.          Entire
Agreement. This Agreement contains the entire agreement among the parties concerning the subject matter hereof and supersedes
all prior agreements and understandings, written and oral, between the parties with respect to the subject matter of this Agreement,
except that all confidentiality, assignment, and non-disclosure provisions and agreements between the Executive and the Company
are still in force and non superseded.

 

16.          Modification:
Waiver. No amendment, modification or waiver of this Agreement shall be effective unless it is in writing and signed by the
Executive and by a duly authorized representative of the Company (other than the Executive). Each party acknowledges and agrees
that no breach of this Agreement by the other party or failure to enforce or insist on its or Executive’s rights under this
Agreement shall constitute a waiver or abandonment of any such rights or defenses to enforcement of such rights.

 

17.          Severability.
If any provision of this Agreement shall be determined by a court or arbitrator to be invalid or unenforceable, the remaining provisions
of this Agreement shall not be affected thereby, shall remain in full force and effect, and shall be enforceable to the fullest
extent permitted by applicable law.

 

18.          Counterparts.
This Agreement may be executed by the parties in any number of counterparts, each of which shall be deemed an original, but all
of which shall constitute one and the same agreement. Counterparts delivered by electronic mail or facsimile shall be effective.

 

IN WITNESS WHEREOF, the Company and the Executive have
executed this Agreement on the date first written above.

 

	 	COMPANY:
	 	 
	 	
        CONVERSIONPOINT

        TECHNOLOGIES, INC. a Delaware corporation

	 	 
	Dated: November 1, 2018	By:	/s/ Raghunath Kilambi
	 	 	Raghunath Kilambi, CFO

 

	 	EXECUTIVE:
	 	 
	Dated: November 1, 2018	/s/ Robert Tallack
	 	Robert Tallack
	 	 
	 	ADDRESS:	
	 	 	

 

    	8Exhibit 10.18

 

INDEMNIFICATION AGREEMENT

 

This Indemnification
Agreement (this “Agreement”) is made as of this ____________, by and between
ConversionPoint Technologies, Inc, a Delaware corporation (the “Company”),
and _________________ (“Indemnitee”),
with reference to the following facts:

 

A.          Indemnitee
is a director and/or officer of the Company.

 

B.           The
Company recognizes that the vagaries of public policy and the interpretation of ambiguous statutes, regulations and court opinions
are too uncertain to provide the Company’s officers and directors with adequate or reliable advance knowledge or guidance
with respect to the legal risks and potential liabilities to which they may become personally exposed as a result of performing
their duties in good faith as an Agent (as defined below) for the Company Group (as defined below).

 

C.           The
Company recognizes that the cost to a director and/or officer of defending against lawsuits resulting from the performance of his
or her duties in good faith for the Company Group, whether or not meritorious, is typically beyond the financial resources of most
officers and directors of the Company.

 

D.           The
Company recognizes that the legal risks and potential liabilities, and the very threat thereof, associated with lawsuits filed
against the officers and directors of the Company Group, and the resultant substantial time, expense, harassment and anxiety spent
and endured in defending against such lawsuits, bears no reasonable or logical relationship to the amount of compensation received
by such officers and directors, and thus poses a significant deterrent to and results in increased reluctance on the part of experienced
and capable individuals to serve as an Agent of the Company Group.

 

E.           In
order to induce and encourage highly experienced and capable persons such as Indemnitee to serve or to continue to serve as an
Agent of the Company Group, secure in the knowledge that certain expenses, costs and liabilities incurred by them in their defense
of such litigation will be borne by the Company and that they will receive the maximum protection against such risks and liabilities
as may be afforded by law, the Board (as defined below) has determined that entering into this Agreement with Indemnitee is not
only reasonable and prudent but necessary to promote and ensure the best interests of the Company and the Company’s stockholders.

 

F.           The
Company and Indemnitee desire that the indemnification rights provided by this Agreement shall be supplemental to, and shall not
supersede or replace, any indemnification rights which may be provided by other sources, including, without limitation, any indemnification
which may be provided by the Company pursuant to its bylaws, by contract or by applicable law.

 

NOW, THEREFORE,
with reference to the foregoing facts, the Company and Indemnitee hereby agree as follows:

 

1.          Agreement
to Serve. Indemnitee agrees to serve and/or continue to serve as a director and/or officer
of one or more members of the Company Group in the same capacity or capacities in which Indemnitee is serving on the date hereof
for at least 30 days from the date hereof; provided, however,
that nothing contained in this Agreement is intended to or shall create any obligation of any member of the Company Group to continue
to retain Indemnitee as an Agent or to maintain Indemnitee as a director during such period.

 

2.          Definitions.
The following terms shall have the meanings set forth below:

 

2.1.          “Action”
shall mean any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative.

 

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2.2.          “Agent”
shall mean, with respect to Indemnitee, Indemnitee in his or her capacity as an officer, director, employee or agent of the Company
Group and in his or her capacity as an officer, director, employee or agent of any other Entity for which he or she is serving
in such capacity or capacities at the request of the Company. For purposes of this Agreement, if Indemnitee provides service as
an officer, director, employee or agent of any Entity controlled by the Company or any employee benefit plan of the Company, then
Indemnitee shall be deemed to serve at the request of the Company.

 

2.3.          “Board”
shall mean the Board of Directors of the Company.

 

2.4.          “Company
Group” shall mean the Company, each subsidiary and parent of the Company, and any successor, resulting or surviving corporation
of the Company or any subsidiary or parent of such successor, resulting or surviving corporation. For purposes of this Agreement,
references to the “Company Group” shall include, in addition to the resulting corporation, any constituent corporation
(including any constituent of a constituent) absorbed in a consolidation or merger which, if its separate existence had continued,
would have had power and authority to indemnify its Agents, so that if Indemnitee is or was an Agent of such constituent corporation,
or is or was serving at the request of such constituent corporation as an Agent of another corporation, partnership, joint venture,
trust or other enterprise, Indemnitee shall stand in the same position under the provisions of this Agreement with respect to the
resulting or surviving corporation as Indemnitee would have with respect to such constituent corporation if its separate existence
had continued.

 

2.5.          “Entity”
shall mean any corporation, limited liability company, partnership, joint venture, trust or other enterprise, and employee benefit
plan.

 

2.6.          “Expenses”
shall include costs and expenses, including without limitation attorneys’ fees.

 

2.7.          “Fines”
shall include, in addition to fines, any excise taxes assessed on Indemnitee with respect to an employee benefit plan.

 

For purposes of this Agreement, if Indemnitee
acted in good faith and in a manner Indemnitee reasonably believed to be in the interest of the participants and beneficiaries
of an employee benefit plan, Indemnitee shall be deemed to have acted in a manner “in the best interests of the Company”
as referred to in this Agreement.

 

3.           Indemnification.

 

3.1.          Third
Party Proceedings. The Company shall indemnify Indemnitee if Indemnitee is or was a party or is threatened to be made a party
to any Action (other than an Action by or in the right of the Company) by reason of the fact that Indemnitee is or was an Agent
against Expenses, judgments, Fines, settlements and other amounts actually and reasonably incurred by Indemnitee in connection
with such Action if Indemnitee acted in good faith and in a manner Indemnitee reasonably believed to be in the best interests of
the Company and its stockholders and, with respect to any criminal Action, had no reasonable cause to believe Indemnitee’s
conduct was unlawful. The termination of any Action by judgment, order, settlement, conviction, or upon a plea of nolo contendere
or its equivalent, shall not, of itself, create a presumption that Indemnitee did not act in good faith and in a manner which Indemnitee
reasonably believed to be in the best interest of the Company, or with respect to any criminal Action, had reasonable cause to
believe that Indemnitee’s conduct was unlawful.

 

3.2.          Proceedings
By or in the Right of the Company. The Company shall indemnify Indemnitee if Indemnitee is or was a party or is
threatened to be made a party to any Action by or in the right of the Company to procure a judgment in its favor by reason of
the fact that Indemnitee is or was an Agent against Expenses, judgments, Fines, settlements and other amounts actually and
reasonably incurred by Indemnitee in connection with the Action if Indemnitee acted in good faith and in a manner Indemnitee
reasonably believed to be in the best interests of the Company and its stockholders.

 

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3.3.          Mandatory
Payment of Expenses. To the extent that Indemnitee has been successful on the merits or otherwise in defense of any Action
referred to in Section 3.1 or 3.2 or the defense of any claim, issue or matter therein, Indemnitee shall be indemnified against
Expenses actually and reasonably incurred by Indemnitee in connection therewith.

 

3.4.          Approval
for Settlements. The Company shall not be obligated to indemnify Indemnitee for any settlements entered into by Indemnitee
with respect to any Action unless the Company approves such settlement or the Company unreasonably withholds such approval following
not less than 10 days prior written notice of the proposed settlement.

 

4.           Expenses;
Indemnification Procedure.

 

4.1.          Advancement
of Expenses. The Company shall advance all Expenses actually and reasonably incurred by Indemnitee in connection with the investigation,
defense, or appeal of any Action referenced in Section 3 hereof. Indemnitee hereby undertakes to repay such amounts advanced only
if, and to the extent that, it shall ultimately be determined that Indemnitee is not entitled to be indemnified by the Company
as authorized hereby.

 

4.2.          Notice
to Company by Indemnitee. Indemnitee shall, as a condition precedent to Indemnitee’s right to be indemnified under this
Agreement, give the Company notice in writing as soon as practicable of any claim made against Indemnitee for which such indemnification
will or could be sought under this Agreement. Notice to the Company shall be directed to the Chief Executive Officer of the Company
at the executive offices of the Company (unless Indemnitee is the Chief Executive Officer, in which the notice shall be addressed
to the Board of Directors and to the next most senior officer of the Company). In addition, Indemnitee shall give the Company such
information and cooperation as it may reasonably require and as shall be within Indemnitee’s power.

 

4.3.          Procedure.
The Company agrees to provide any indemnification and advances required under this Agreement no later than 30 days after receipt
of the written request of Indemnitee. If a claim for indemnification or advance under this Agreement is not paid in full by the
Company within 30 days after a written request for payment therefor has first been received by the Company, Indemnitee may, but
need not, at any time thereafter bring an action against the Company to recover the unpaid amount of the claim. It shall be a defense
to any such action (other than an action brought to enforce a claim for expenses incurred in connection with any Action in advance
of its final disposition) that Indemnitee has not met the standards of conduct which make it permissible under the applicable law
for the Company to indemnify Indemnitee, but the burden of proving such defense shall be on the Company and Indemnitee shall be
entitled to receive interim payments of expenses pursuant to Section 4.1 unless and until such defense may be finally adjudicated
by court order or judgment from which no further right of appeal exists. It is the intention of the parties that if the Company
contests Indemnitee’s right to indemnification under this Agreement or applicable law, the question of Indemnitee’s
right to indemnification shall be for the court to decide, and neither the failure of the Company (including its officers, Board,
any committee or subgroup of its Board, independent legal counsel or its stockholders) to have made a determination that indemnification
of Indemnitee is or is not proper in the circumstances because Indemnitee has or has not met the applicable standard of conduct
required by this Agreement or by applicable law, nor an actual determination by the Company (including its officers, Board, any
committee or subgroup of its Board, independent legal counsel or its stockholders) that Indemnitee has or has not met such applicable
standard of conduct, shall create a presumption that Indemnitee has or has not met the applicable standard of conduct.

 

    	 	Page 3 of 6	 

     

    

 

4.4.          Notice
to Insurers. If, at the time of the receipt of a notice of a claim pursuant to Section 4 hereof, the Company has director
and officer liability insurance in effect, the Company shall give prompt notice of the commencement of such proceeding to the
insurers in accordance with the procedures set forth in the respective policies. The Company shall thereafter take all
necessary or desirable action to cause such insurers to pay, on behalf of the Indemnitee, all amounts payable as a result of
such proceeding in accordance with the terms of such policies.

 

4.5.          Selection
of Counsel. If the Company shall be obligated under Section 3 or 4 hereof to indemnify Indemnitee or advance Expenses to
Indemnitee in connection with any Action, the Company shall be entitled to assume the defense of such Action, with counsel
approved by Indemnitee, upon the delivery to Indemnitee of written notice of its election so to do. After delivery of such
notice, approval of such counsel by Indemnitee and the retention of such counsel by the Company, the Company will not be
liable to Indemnitee under this Agreement for any fees of counsel subsequently incurred by Indemnitee with respect to the
same Action, provided that (a) Indemnitee shall have the right to employ separate counsel in any such Action at
Indemnitee’s expense; and (b) if (i) the employment of counsel by Indemnitee has been previously authorized by the
Company, (ii) Indemnitee shall have reasonably concluded that there may be a conflict of interest between the Company and
Indemnitee in the conduct of any such defense, or (iii) the Company shall not, in fact, have employed counsel to assume the
defense of such Action, then the fees and expenses of Indemnitee’s counsel shall be at the expense of the Company.

 

4.6.          Effect
of Change in Law. Notwithstanding any other provision of this Agreement, in the event of any change in any applicable
law, statute or rule which narrows the right of the Company to indemnify Indemnitee, such change, to the extent not otherwise
required by such law, statute or rule to be applied to this Agreement, shall have no effect on this Agreement or the
parties’ rights and obligations hereunder.

 

4.7.          Nonexclusivity.
The indemnification provided by this Agreement shall not be deemed exclusive of any rights to which Indemnitee may be
entitled under the Company’s Certificate of Incorporation, its Bylaws, any other agreement, any vote of stockholders or
disinterested directors, applicable law, or otherwise, both as to action in Indemnitee’s official capacity and as to
action in another capacity while holding such office. The indemnification provided under this Agreement shall continue as to
Indemnitee from any action taken or not taken while serving in an indemnified capacity even though he may have ceased to
serve in such capacity at the time of the Action.

 

5.          Partial
Indemnification. If Indemnitee is entitled under any provision of this Agreement to
indemnification by the Company for some or a portion of the Expenses, judgments, Fines, settlements and other amounts actually
or reasonably incurred by Indemnitee in the investigation, defense, appeal or settlement of any Action, but not, however, for the
total amount thereof, the Company shall nevertheless indemnify Indemnitee for the portion of such Expenses, judgments, settlements,
Fines and other amounts to which Indemnitee is entitled.

 

6.          Mutual
Acknowledgement re Submission of Claims to Court. Both the Company and Indemnitee
acknowledge that in certain instances, Federal or state law, regulation or applicable public policy may require the Company to
submit the question of indemnification to a court for a determination of the Company’s right under law or public policy to
indemnify Indemnitee. For example, in connection with any public offering of the Company’s securities, the Company will have
to make such undertaking to the Securities and Exchange Commission. Indemnitee acknowledges and agrees that the Company will not
be in breach of this Agreement for any such submission.

 

    	 	Page 4 of 6	 

     

    

 

7.          Severability. Nothing
in this Agreement is intended to require or shall be construed as requiring the Company to do or fail to do any act in
violation of applicable law. The Company’s inability, pursuant to law, regulation or court order, to perform its
obligations under this Agreement shall be severable as provided in this Section 7. If this Agreement or any portion
hereof shall be invalidated on any ground by any court of competent jurisdiction, then the Company shall nevertheless
indemnify Indemnitee to the full extent permitted by any applicable portion of this entire Agreement that shall not have been
invalidated, and the balance of this Agreement not so invalidated shall be enforceable in accordance with its terms.

 

8.          Exceptions.
Any other provision herein to the contrary notwithstanding, the Company shall not be obligated pursuant to the terms
of this Agreement:

 

8.1.          Claims
Initiated by Indemnitee. To indemnify or advance Expenses to Indemnitee with respect to Actions initiated or brought
voluntarily by Indemnitee and not by way of defense unless the Company has approved the initiation or bringing of such Action
in writing; or

 

8.2.          Lack
of Good Faith. To indemnify Indemnitee for any Expenses incurred by Indemnitee with respect to any Action initiated by
Indemnitee to enforce or interpret this Agreement, if a court of competent jurisdiction determines that each of the material
assertions made by Indemnitee in such Action was not made in good faith or was frivolous; or

 

8.3.          No
Duplication of Payments. To make any payment in connection with any claim made against Indemnitee to the extent
Indemnitee has otherwise received payment (under any insurance policy, the Certificate of Incorporation or Bylaws of the
Company, contract or otherwise) of the amounts otherwise indemnifiable hereunder. If the Company makes any indemnification
payment to Indemnitee in connection with any claim made against Indemnitee and Indemnitee has already received or thereafter
receives payments in connection with the same claim, then Indemnitee shall reimburse the Company in an amount equal to the
lesser of (a) the amount of the payment otherwise received by Indemnitee and (b) the full amount of the indemnification
payment made by the Company; or

 

8.4.          Violation
of Law. To indemnify or advance Expenses if such indemnification would be a violation of applicable law or regulation;
or

 

8.5.          Breach
of Employment Agreement. To indemnify or advance Expenses in connection with any claim by any member of the Company Group
for any breach by Indemnitee of any employment agreement; or

 

8.6.          Insured
Claims. For expenses or liabilities of any type whatsoever (including, but not limited to, judgments, fines, ERISA excise
taxes or penalties, and amounts paid in settlement) which have been paid directly to Indemnitee by an insurance carrier under
a policy of officers’ and directors’ liability insurance or other policy of insurance maintained by the Company;
or

 

8.7.          Unlawful
Claims. In any manner which is contrary to public policy or which a court of competent jurisdiction has finally
determined to be unlawful.

 

8.8.          Prior
Acts. To indemnify, advance Expenses, or make any other payments, of any type whatsoever, with respect to actions taken
or liabilities arising prior to the date hereof.

 

9.          Counterparts.
This Agreement may be executed in one or more counterparts, each of which shall constitute an original.

 

10.         Successors
and Assigns. This Agreement shall be binding upon the Company and its successors and
assigns, and shall inure to the benefit of Indemnitee and Indemnitee’s estate, heirs, legal representatives and assigns.

 

    	 	Page 5 of 6	 

     

    

 

11.         Notices.
All notices, requests, demands and other communications (collectively, “Notices”)
given pursuant to this Agreement shall be in writing, and shall be delivered by personal service, courier, facsimile transmission
or by United States first class, registered or certified mail, postage prepaid, addressed to the party at the address set forth
on the signature page of this Agreement. Any Notice, other than a Notice sent by registered or certified mail, shall be effective
when received; a Notice sent by registered or certified mail, postage prepaid return receipt requested, shall be effective on the
earlier of when received or the third day following deposit in the United States mails. Any party may from time to time change
its address for further Notices hereunder by giving notice to the other party in the manner prescribed in this Section.

 

12.         Attorneys’
Fees. If Indemnitee institutes an Action under this Agreement to enforce or interpret any
of the terms hereof, Indemnitee shall be entitled to be paid all court costs and expenses, including reasonable attorneys’
fees, incurred by Indemnitee with respect to such action, unless as a part of such Action, the court of competent jurisdiction
determines that all of the material assertions made by Indemnitee as a basis for such Action were not made in good faith or were
frivolous. In the event of an Action instituted by or in the name of the Company under this Agreement to enforce or interpret any
of the terms of this Agreement, Indemnitee shall be entitled to be paid all court costs and expenses, including attorneys’
fees, incurred by Indemnitee in defense of such action (including with respect to Indemnitee’s counterclaims and cross-claims
made in such action), unless as a part of such Action the court determines that all of Indemnitee’s material defenses to
such Action were made in bad faith or were frivolous.

 

13.         Consent
to Jurisdiction. Each of the Company and Indemnitee irrevocably consents to the jurisdiction
of the court of the State of Delaware for all purposes in connection with any action or proceeding which arises out of or relates
to this Agreement and agrees that any action instituted under this Agreement shall be brought only in the state courts of the State
of California, County of Los Angeles, or in Federal courts located in such jurisdiction.

 

14.         Governing
Law. This Agreement shall be governed by and its provisions construed in accordance with
the laws of the State of Delaware.

 

IN WITNESS WHEREOF,
the parties hereto have executed this Agreement as of the date first above written.

 

	 	CONVERSIONPOINT TECHNOLOGIES, INC.
	 	 
	 	______________________________________
	 	Robert Tallack, Chief Executive Officer
	 	 
	Agreed to and accepted:	 
	 	 
	Indemnitee	 
	 	 

 

    	 	Page 6 of 6

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