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                                                                   EXHIBIT 10.39

                                 BUY.COM INC.
            FOURTH AMENDED AND RESTATED INVESTORS' RIGHTS AGREEMENT

     This Fourth amended and Restated Investors' Rights Agreement (the
"Agreement") is entered into as of the 17th day of November, 1999, by and among
Buy.Com Inc., a Delaware corporation (the "Company"), the holders of the
Company's Series A Convertible Participating Preferred Stock (the "Series A
Stock") set forth on Exhibit A hereto, the holders of the Company's Series B
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Convertible Participating Preferred Stock (the "Series B Stock") and Common
Stock set forth on Exhibit B hereto, the Founders set forth on Exhibit C hereto,
                   ---------                                   ---------
Ingram Capital Inc. ("Ingram") as the assignee of Ingram Entertainment Inc., The
Bank of Nova Scotia ("Nova Scotia"), United Air Lines, Inc. ("UA") and Harpeth
Holdings, Inc. ("Harpeth").  The holders of the Series A Stock shall be referred
to hereinafter as the "Series A Investors" and each individually as a "Series A
Investor."  The holders of the Series B Stock shall be referred to hereinafter
as the "Series B Investors" and each individually as a "Series B Investor."  The
Series A Investors and the Series B Investors shall be referred to collectively
as the "Investors" and each individually as an "Investor."  The Founders shall
be referred to hereinafter together as the "Founders" and each individually as a
"Founder."  As a matter of clarity, a list of all Holders and the Registrable
Securities held by each is attached hereto as Exhibit D.
                                              ---------

     WHEREAS, the Company (under its previous name: "Buy Corp."), the Series A
Investors and the Founders were parties to an Investors' Rights Agreement, dated
as of August 18, 1998 (the "Original Agreement").

     WHEREAS, the Company acquired SpeedServe, Inc. ("SpeedServe") by way of a
merger ("Merger") of SpeedServe with and into a wholly owned subsidiary of the
Company in which Ingram, as the principal stockholder of SpeedServe, received
shares of the Company's Common Stock.

     WHEREAS, the Original Agreement was amended and restated to extend to
Ingram certain registration rights, information rights and other rights pursuant
to that certain Amended and Restated Investors' Rights Agreement dated December
3, 1998 (the "First Amended and Restated Agreement").

     WHEREAS, the Company secured a credit facility with Nova Scotia pursuant to
a Credit Agreement (the "Credit Agreement") dated July 20, 1999 in connection
with which Nova Scotia received a warrant (the "Nova Scotia Warrant") to
purchase shares of the Company's Common Stock.

     WHEREAS, the Company effected a 15 for 1 stock split of its Common Stock
and Preferred Stock (the "Stock Split"), effective as of July 14, 1999 and the
share numbers in the Second Amended and Restated Agreement were adjusted to give
effect to the Stock Split.

     WHEREAS, the Company and UA formed a Delaware limited liability company
("BuyTravel.com") to operate an internet based travel service, and in connection
with the
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BuyTravel.com joint venture, the Company issued to UA a warrant to
purchase 2,000,000 shares of the Company's Common Stock (the "UA Warrant").

     WHEREAS, the First Amended and Restated Agreement was amended and restated
to extend to Nova Scotia and UA certain registration rights and other rights
pursuant to that certain Second Amended and Restated Investors' Rights Agreement
dated July 20, 1999 (the "Second Amended and Restated Agreement").

     WHERAS, pursuant to the terms and conditions of that certain Series B
Convertible Participating Preferred Stock Purchase Agreement, dated September 2,
1999, the Series B Investors have purchased an aggregate of 15,877,249 shares of
Series B Stock.

     WHEREAS, the Second Amended and Restated Agreement was amended and restated
pursuant to that certain Third Amended and Restated Investors' Rights Agreement
dated as of September 2, 1999 (the "Third Amended and Restated Agreement").

     WHEREAS, the Company has entered into a Memorandum of Understanding and a
Fulfillment Services Agreement, both dated as of October 8, 1999, in connection
with which Harpeth received a warrant to purchase shares of the Company's Common
Stock (the "Harpeth Warrant").

     Now, Therefore, in consideration of the mutual promises, representations,
warranties, covenants and conditions set forth in this Agreement, the Series A
Investors, the Series B Investors, Ingram, Nova Scotia, UA, Harpeth and the
Founders who are parties to the Third Amended and Restated Agreement hereby
agree that the Third Amended and Restated Agreement shall be superseded and
replaced by this Agreement, and the parties hereto further mutually agree as
follows:

1.   General

     1.1   Definitions.

           (a) "Common Stock" shall mean the common stock, $.0001 par value per
share, of the Company.

           (b) "Equity Securities" shall mean (i) any Common Stock, Preferred
Stock or other equity security of the Company, (ii) any security convertible
into any Common Stock, Preferred Stock or other equity security (including any
option to purchase such a security), (iii) any security carrying any warrant or
right to subscribe to or purchase any Common Stock, Preferred Stock or other
equity security or (iv) any such warrant or right.

           (c) "Exchange Act" shall mean the Securities Exchange Act of 1934, as
           amended.

           (d) "Form S-3" means such form under the Securities Act as in effect
on the date hereof or any successor registration form under the Securities Act
subsequently adopted by the SEC which permits inclusion or incorporation of
substantial information by reference to other documents filed by the Company
with the SEC.

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           (e) "Holder" means any Investor, Founder, Ingram, Nova Scotia,
Harpeth or UA owning of record Registrable Securities that have not been sold to
the public or any assignee of record of such Registrable Securities in
accordance with Section 3.9 hereof.

           (f)  "Initial Offering" shall mean the Company's first Qualified
Public Offering.

           (g)  "Investor Holders" means the holders of Registrable Securities
owned of record by the Investors.

           (h)  "Preferred Stock" shall mean the preferred stock, including the
Series A Stock and Series B Stock of the Company.

           (i) "Qualified Public Offering" shall mean an underwritten public
offering covering the offer and sale of Common Stock of the Company in which the
per share price to the public is at least $2.053 per share (as adjusted for
stock splits, recapitalizations and the like subsequent to the Stock Split Date)
and the net cash proceeds to the Company (after underwriting discounts,
commissions and fees) are at least $30,000,000.

           (j) The terms "register," "registered," and "registration" refer to a
registration effected by preparing and filing a registration statement in
compliance with the Securities Act and the declaration or ordering of
effectiveness of such registration statement or document.

           (k) The term "Registrable Securities" shall mean (i) Common Stock
held by the Founders, (ii) the Common Stock of the Company issued or issuable
upon conversion of the Shares, (iii) the Common Stock purchased by the Investors
from the Scott A. Blum Separate Property Trust, David Mason and Michael Mason
pursuant to that certain Stock Purchase Agreement dated as of September 2, 1999,
(iv) Common Stock held by Ingram and acquired in connection with the Merger, (v)
the Common Stock acquired by Ingram Entertainment, Inc. and the Series A
Investors upon their exercise of the right of first offer on March 10, 1999,
April 5, 1999 and June 29, 1999, (vi) except for purposes of Section 3.1 and
Section 3.3, the Common Stock issuable to Nova Scotia upon exercise of the Nova
Scotia Warrant, (vii) except for purposes of Section 3.1 and Section 3.3, the
Common Stock issuable to Harpeth upon exercise of the Harpeth Warrant, (viii)
Common Stock issued to UA upon the exercise of the UA Warrant, and (ix) any
Common Stock of the Company issued as (or issuable upon the conversion or
exercise of any warrant, right or other security which is issued as) a dividend
or other distribution with respect to, or in exchange for or in replacement of,
(i), (ii), (iii), (iv), (v), (vi), (vii) or (viii) above. Notwithstanding the
foregoing, Registrable Securities shall not include any securities sold by a
person to the public either pursuant to a registration statement or Rule 144 or
sold in a private transaction in which the transferor's rights under Section 3
of this Agreement with respect to such registration rights are not assigned. As
a matter of clarity, neither Nova Scotia nor Harpeth shall have demand
registration rights or Form S-3 registration rights pursuant to Section 3.1 and
3.3.

           (l) "Registrable Securities then outstanding" shall be the number of
shares determined by calculating the total number of shares of the Company's
Common Stock that are
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Registrable Securities and either (i) are then issued and outstanding or (ii)
are issuable pursuant to then exercisable or convertible securities.

           (m) "Rule 144" shall mean Rule 144 of the rules and regulations
promulgated under the Securities Act.

           (n) "SEC" means the Securities and Exchange Commission.

           (o) "Securities Act" shall mean the Securities Act of 1933, as
amended.

           (p) "Shares" shall mean the Company's Series A Stock and Series B
Stock issued or sold to and held by the Investors listed on Exhibits A and B
                                                            ----------------
hereto and their permitted assigns.

2.   Restrictions On Transfer.

     2.1   Restrictions on Transfer.

           (a)   Each Holder agrees not to make any disposition of all or any
portion of the Shares or Registrable Securities unless and until the transferee
has agreed in writing for the benefit of the Company to be bound by this
Agreement unless and until:

                 (i)   There is then in effect a registration statement under
     the Securities Act covering such proposed disposition and such disposition
     is made in accordance with such registration statement; or

                 (ii)  (A) Such Holder shall have notified the Company of the
     proposed disposition and shall have furnished the Company with a detailed
     statement of the circumstances surrounding the proposed disposition and (B)
     if reasonably requested by the Company, such Holder shall have furnished
     the Company with an opinion of counsel, reasonably satisfactory to the
     Company, that such disposition will not require registration of such shares
     under the Securities Act. It is agreed that the Company will not require
     opinions of counsel for transactions made pursuant to Rule 144 except in
     unusual circumstances.

                 (iii) Notwithstanding the provisions of paragraphs (i) and (ii)
     above, no such registration statement or opinion of counsel shall be
     necessary for a transfer by a Holder which is (A) a partnership to any or
     all of its partners or former partners, (B) a corporation to its
     stockholders in accordance with their interests in the corporation, (C) a
     limited liability company to its members or former members in accordance
     with their membership interests, (D) by a trust to its beneficiaries in
     accordance with their interests in the trust or (E) to the Holder's family
     member or trust for the benefit of an individual Holder; provided, however
                                                              --------  -------
     that, notwithstanding anything in this Section 2.1 to the contrary, (I) the
     Investors shall be permitted to sell, transfer, assign or pledge all or any
     part of the Shares to (i) any direct or indirect, wholly-owned subsidiary
     of SOFTBANK Corp. or of such Investor or (ii) any partnership or other
     entity of which any direct or indirect subsidiary of SOFTBANK Corp. is a
     general partner (any person or entity referred to in clause (i) or (ii)
     being herein referred to as a "SOFTBANK Entity"),

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     (II) UA shall be permitted to sell, transfer, assign or pledge all or any
     part of the UA Warrant or Common Stock issuable upon exercise thereof to
     any direct or indirect, subsidiary of UA or any entity which controls, is
     controlled by, or is under common control with UA or any direct or indirect
     subsidiary of UA, and (III) Ingram Entertainment, Inc. shall be permitted
     to transfer the Common Stock described in Section 1.1(k)(v) to Ingram and
     Ingram shall be permitted to sell, transfer, assign or pledge all or any
     part of the Common Stock held by Ingram to any direct or indirect, wholly
     owned subsidiary of Ingram or any entity which controls, is controlled by
     or under common control with Ingram or any direct or indirect subsidiary of
     Ingram; provided, further that, the transferee will be subject to the terms
     of this Agreement to the same extent as if he were an original Holder
     hereunder.

           (b) Each certificate representing Shares or Registrable Securities
shall (unless otherwise permitted by the provisions of this Agreement) be
stamped or otherwise imprinted with a legend substantially similar to the
following (in addition to any legend required under applicable state securities
laws or as provided elsewhere in this Agreement):

     First Legend:
     -------------

     THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE
SECURITIES ACT OF 1933, AS AMENDED (THE "ACT"), AND MAY NOT BE OFFERED, SOLD OR
OTHERWISE TRANSFERRED, ASSIGNED, PLEDGED OR HYPOTHECATED UNLESS AND UNTIL
REGISTERED UNDER THE ACT OR UNLESS THE COMPANY HAS RECEIVED AN OPINION OF
COUNSEL SATISFACTORY TO THE COMPANY AND ITS COUNSEL THAT SUCH REGISTRATION IS
NOT REQUIRED.

     Second Legend:
     --------------

     THE SECURITIES REPRESENTED HEREBY MAY NOT BE OFFERED, SOLD OR OTHERWISE
TRANSFERRED, ASSIGNED, PLEDGED OR HYPOTHECATED EXCEPT IN COMPLIANCE WITH THE
FOURTH AMENDED AND RESTATED INVESTORS" RIGHTS AGREEMENT, DATED NOVEMBER 17, 1999
AS AMENDED FROM TIME TO TIME, COPIES OF WHICH ARE ON FILE AT THE OFFICE OF THE
ISSUER.

           (c) The Company shall reissue promptly unlegended certificates at the
request of any holder thereof if the holder shall have obtained an opinion of
counsel (which counsel may be counsel to the Company) reasonably acceptable to
the Company to the effect that the securities proposed to be disposed of may
lawfully be so disposed of without registration, qualification or legend.

           (d) Any legend endorsed on an instrument pursuant to applicable state
securities laws and the stop-transfer instructions with respect to such
securities shall be removed upon receipt by the Company of an order of the
appropriate blue sky authority authorizing such removal.

     2.2   "Market Stand Off" Agreement.  Each Holder hereby agrees that during
the one hundred twenty (120)-day period following the effective date of a
registration statement of the Company filed under the Securities Act (the
"Market Stand Off Period"), it shall not, to the

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extent requested by the Company and/or the managing underwriter, sell or
otherwise transfer or dispose of (other than to donees who agree to be similarly
bound) any Common Stock of the Company held by it at any time during such period
except Common Stock included in such registration; provided, that, officers and
directors of the Company (as determined by the managing underwriter) enter into
similar agreements. The Holders agree to increase the Market Stand Off Period to
one hundred eighty (180) days at the request of the managing underwriter.

     In order to enforce the foregoing covenant, the Company may impose stop-
transfer instructions with respect to the Registrable Securities of each
Investor (and the shares or securities of every other person subject to the
foregoing restriction) until the end of such one hundred twenty (120)-day or
longer period as provided above.

3.   Registration.

     3.1  Demand Registration.

           (a)  Subject to the conditions of this Section 3.1:

                (i)   If the Company shall receive a written request from the
     Series A Investor Holders of at least forty percent (40%) of the total
     Registrable Securities then outstanding and held by the Series A Investors
     ("Series A Investor Initiating Holders") that the Company file a
     registration statement under the Securities Act covering the registration
     of Registrable Securities covering at least twenty percent (20%) of the
     Registrable Securities then held by the Series A Investors (or any lesser
     percentage if the anticipated aggregate offering price to the public would
     exceed $5,000,000), then the Company shall, within fifteen (15) days of the
     receipt thereof, give written notice of such request to all Holders, and
     subject to the limitations of this Section 3.1, use its best efforts to
     effect, as soon as practicable, the registration under the Securities Act
     of all Registrable Securities that the Holders request to be registered.

                (ii)  If the Company shall receive a written request from the
     Series B Investor Holders of at least forty percent (40%) of the total
     Registrable Securities then outstanding and held by the Series B Investor
     Holders ("Series B Investor Initiating Holders") that the Company file a
     registration statement under the Securities Act covering the registration
     of Registrable Securities covering at least twenty percent (20%) of the
     Registrable Securities then held by the Series B Investors (or any lesser
     percentage if the anticipated aggregate offering price to the public would
     exceed $5,000,000), then the Company shall, within fifteen (15) days of the
     receipt thereof, give written notice of such request to all Holders, and
     subject to the limitations of this Section 3.1, use its best efforts to
     effect, as soon as practicable, the registration under the Securities Act
     of all Registrable Securities that the Holders request to be registered.

                (iii) If the Company shall receive a written request from Ingram
     ("Ingram Initiating Holder") that the Company file a registration statement
     under the Securities Act covering the registration of Registrable
     Securities covering at least forty percent (40%) of the Common Stock issued
     to and held by Ingram in connection with the Merger (or any lesser
     percentage if the anticipated aggregate offering price to the public

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     would exceed $5,000,000), then the Company shall, within fifteen (15) days
     of the receipt thereof, give written notice of such request to all Holders,
     and subject to the limitations of this Section 3.1, use its best efforts to
     effect, as soon as practicable, the registration under the Securities Act
     of all Registrable Securities that the Holders request to be registered.

                (iv)  If the Company shall receive a written request from UA
     ("UA Initiating Holder") that the Company file a registration statement
     under the Securities Act covering the registration of Registrable
     Securities covering at least forty percent (40%) of the Common Stock issued
     or issuable upon the exercise of the UA Warrant held by UA (or any lesser
     percentage if the anticipated aggregate offering price to the public would
     exceed $5,000,000), then the Company shall, within fifteen (15) days of the
     receipt thereof, give written notice of such request to all Holders, and
     subject to the limitations of this Section 3.1, use its best efforts to
     effect, as soon as practicable, the registration under the Securities Act
     of all Registrable Securities that the Holders request to be registered.

                (v)   If the Company shall receive a written request from a
     Founder ("Founder Initiating Holder") that the Company file a registration
     statement under the Securities Act covering the registration of Registrable
     Securities covering at least forty percent (40%) of the Common Stock held
     by Founder (or any lesser percentage if the anticipated aggregate offering
     price to the public would exceed $5,000,000), then the Company shall,
     within fifteen (15) days of the receipt thereof, give written notice of
     such request to all Holders, and subject to the limitations of this Section
     3.1, use its best efforts to effect, as soon as practicable, the
     registration under the Securities Act of all Registrable Securities that
     the Holders request to be registered.

           (b)  If the Initiating Holders (for purposes of this Section
3.1, the term "Initiating Holder" shall mean a Series A Investor Initiating
Holder, a Series B Investor Initiating Holder, the Ingram Initiating Holder, the
UA Initiating Holder or the Founder Initiating Holder, as applicable) intend to
distribute the Registrable Securities covered by their request by means of an
underwriting, they shall so advise the Company as a part of their request made
pursuant to this Section 3.1, and the Company shall include such information in
the written notice referred to in Section 3.1(a). In such event, the right of
any Holder to include its Registrable Securities in such registration shall be
conditioned upon such Holder's participation in such underwriting and the
inclusion of such Holder's Registrable Securities in the underwriting (unless
otherwise mutually agreed by a majority in interest of the Initiating Holders
and such Holder) to the extent provided herein. All Holders proposing to
distribute their securities through such underwriting shall enter into an
underwriting agreement in customary form with the underwriter or underwriters
selected for such underwriting by a majority in interest of the Initiating
Holders (which underwriter or underwriters shall be reasonably acceptable to the
Company). In the event the underwriter determines in good faith that marketing
factors require a limitation of the number of shares to be underwritten, the
number of shares that may be included in the underwriting shall be allocated
among the Holders in accordance with Section 3.2. Any Registrable Securities
excluded or withdrawn from such underwriting shall be withdrawn from the
registration.

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         (c)    The Company shall not be required to effect a registration
pursuant to this Section 3.1:

                (i)    in the case of a demand by a Series A Investor Initiating
     Holder, prior to the earlier of (A) the consummation by the Company of an
     Initial Offering and (B) August 18, 2001; or

                (ii)   in the case of a demand by a Series B Investor Initiating
     Holder, prior to the earlier of (A) the consummation by the Company of an
     Initial Public Offering and (B) September 2, 2002; or

                (iii)  in the case of a demand by the Ingram Initiating Holder,
     prior to the earlier of (A) the first anniversary of the consummation by
     the Company of an Initial Offering and (B) December 3, 2001; or

                (iv)   in the case of a demand by the UA Initiating Holder,
     prior to the earlier of (A) the 6 months anniversary of the consummation by
     the Company of an Initial Offering and (B) July 20, 2002; or

                (v)    in the case of a demand by the Founder Initiating Holder,
     prior to the earlier of (A) the 6 months anniversary of the consummation by
     the Company of an Initial Offering and (B) the third anniversary of the
     date hereof; or

                (vi)   in the case of a demand by a Series A Investor Initiating
     Holder, after the Company has filed three (3) registration statements at
     the request of the Series A Investor Initiating Holder pursuant to Section
     3.1(a)(i), and such registrations have been declared or ordered effective;
     or

                (vii)  in the case of a demand by a Series B Investor Initiating
     Holder, after the Company has filed three (3) registration statements at
     the request of the Series B Investor Initiating Holder pursuant to Section
     3.1(a)(ii), and such registrations have been declared or ordered effective;
     or

                (viii) in the case of a demand by Ingram, after the Company has
     filed one (1) registration statement pursuant to Section 3.1(a)(iii), and
     such registration has been declared or ordered effective; or

                (ix)   in the case of a demand by UA, after the Company has
     filed one (1) registration statement pursuant to Section 3.1(a)(iv), and
     such registration statement has been declared or ordered effective; or

                (x)    in the case of a demand by Founder, after the Company has
     filed two (2) registration statements pursuant to Section 3.1(a)(v), and
     such registration statements have been declared or ordered effective; or

                (xi)   during the period starting with the date of filing of,
     and ending on the date one hundred eighty (180) days following the closing
     of the Company's Initial
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     Offering; provided, that, the Company makes reasonable good faith efforts
     to cause such registration statement to become effective; or

                (xii)  if within fifteen (15) days of receipt of a written
     request from Initiating Holders pursuant to Section 3.1(a), the Company
     gives notice to the Holders of the Company's intention to make an Initial
     Offering within ninety (90) days; or

                (xiii) if the Company shall furnish to the Investor Holders
     requesting a registration statement pursuant to this Section 3.1, a
     certificate signed by the President and Chairman of the Board stating that
     in the good faith judgment of the Board of Directors of the Company, it
     would be seriously detrimental to the Company and its stockholders for such
     registration statement to be effected at such time, in which event the
     Company shall have the right to defer such filing for a period of not more
     than ninety (90) days after receipt of the request of the Initiating
     Holders; provided, that, the right to delay a request may be exercised by
     the Company not more than once in any twelve (12)-month period.

     3.2  Piggyback Registrations.  The Company shall notify all Holders of
Registrable Securities in writing at least thirty (30) days prior to the filing
of any registration statement under the Securities Act for purposes of a public
offering of securities of the Company (including, but not limited to,
registration statements relating to initial or secondary offerings of securities
of the Company and to offerings of securities of the Company initiated by any
party exercising its demand registration rights, but excluding registration
statements relating to employee benefit plans and corporate reorganizations or
other transactions under Rule 145 of the Securities Act) and will afford each
such Holder an opportunity to include in such registration statement all or part
of such Registrable Securities held by such Holder.  Each Holder desiring to
include in any such registration statement all or any part of the Registrable
Securities held by it shall, within fifteen (15) days after receipt of the
above-described notice from the Company, so notify the Company in writing.  Such
notice shall state the intended method of disposition of the Registrable
Securities by such Holder.  If a Holder decides not to include all of its
Registrable Securities in any registration statement thereafter filed by the
Company, such Holder shall nevertheless continue to have the right to include
any Registrable Securities in any subsequent registration statement or
registration statements as may be filed by the Company with respect to offerings
of its securities, all upon the terms and conditions set forth herein.

     If the registration statement under which the Company gives notice under
this Section 3.2 is for an underwritten offering, the Company shall so advise
the Holders of Registrable Securities.  In such event, the right of any such
Holder to be included in a registration pursuant to this Section 3.2 shall be
conditioned upon such Holder's participation in such underwriting and the
inclusion of such Holder's Registrable Securities in the underwriting to the
extent provided herein.  All Holders proposing to distribute their Registrable
Securities through such underwriting shall enter into an underwriting agreement
in customary form with the underwriter or underwriters selected for such
underwriting by the Company.  Notwithstanding any other provision of this
Agreement, if the underwriter determines in good faith that marketing factors
require a limitation of the number of shares to be underwritten, the number of
shares that may be included in the underwriting shall be allocated as follows:
(i) first, to the Company, up to fifty percent (50%) of the aggregate offering
amount; (ii) second, to Founder, the Investor Holders,

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Ingram, Nova Scotia, Harpeth and UA on an Adjusted Pro Rata (as defined below)
basis; (iii) third, to Founder, the Investor Holders, Ingram, Nova Scotia,
Harpeth and UA on a pro rata basis based on the total number of Registrable
Securities respectively held by the Founder, the Investor Holders, Ingram, Nova
Scotia, Harpeth and UA; (iv) fourth, to the Company, and (v) fifth, to any
stockholder of the Company (other than a Holder) on a pro rata basis. No such
reduction shall (i) reduce the securities being offered by the Company for its
own account to be included in the registration and underwriting below fifty
percent (50%) of the total amount of securities included in such registration,
unless the Company elects to offer less than 50% of the total amount of
securities included in such registration or (ii) reduce the amount of securities
of the selling Holders included in the registration below fifty percent (50%) of
the total amount of securities included in such registration, unless the Holders
elect to offer less than 50% of the total amount of securities included in such
registration or (iii) reduce the amount of securities of the Founder included in
the registration and underwriting below seven and one half percent (7.5%) of the
total amount of the securities included in such registration, unless the Founder
elects to offer less than seven and one half percent (7.5%) of the total amount
of securities included in such registration; provided, however, if such offering
is the Initial Offering and such registration does not include shares of any
other selling stockholders, then any or all of the Registrable Securities of the
Holders may be excluded at the request of the underwriter. In no event will
shares of any other selling stockholder be included in such registration which
would reduce the number of shares which may be included by the Investor Holders,
Founder, Ingram, Nova Scotia, Harpeth or UA, without the written consent of a
majority in interest of the Registrable Securities proposed to be sold in the
offering by the Series A Investors, a majority in interest of the Registrable
Securities proposed to be sold in the offering by the Series B Investors, the
written consent of Founder, the written consent of Ingram, the written consent
of Nova Scotia, the written consent of Harpeth and the written consent of UA.
For purposes of this Section 3.2, "Adjusted Pro Rata" shall mean, with respect
to each of Founder, any Series A Investor, any Series B Investor, Ingram, Nova
Scotia, Harpeth or UA, the fraction of which (A) the numerator ("Numerator") is
equal to the number of shares of Registrable Securities then held by Founder,
any Series A Investor, any Series B Investor, Ingram, Nova Scotia, Harpeth or
UA, as applicable, (B) the denominator ("Denominator") is equal to the aggregate
number of Registrable Securities then held by Founder, the Series A Investors,
the Series B Investors, Ingram, Nova Scotia, Harpeth and UA; provided, that so
long as Softbank Technology Ventures IV LP, Softbank Technology Ventures V, LP
Softbank Technology Advisors Fund V, LP, Softbank Technology Entrepreneurs Fund
V, LP and Softbank Technology Advisors Fund LP (collectively, "Softbank Tech")
holds or beneficially owns Registrable Securities, (A) the Numerator in any
calculation of Adjusted Pro Rata share for Founder shall be equal to the number
of Registrable Securities then held or beneficially owned by Softbank Tech and
(B) the Denominator in any calculation of Adjusted Pro Rata share for Founder,
any Series A Investor, any Series B Investor, Ingram, Nova Scotia, Harpeth or UA
shall be reduced by the difference obtained by subtracting (i) the number of
Registrable Securities then held or beneficially owned by Softbank Tech from
(ii) the number of Registrable Securities then held or beneficially owned by
Founder; provided, further, that in no event shall Founder's Adjusted Pro Rata
share equal less than 15%. The Company shall have the right to terminate or
withdraw any registration initiated by it under this Section 3.2 prior to the
effectiveness of such registration whether or not any Holder has elected to
include securities in such registration. The registration expenses of

                                       10
<PAGE>

such withdrawn registration shall be borne by the Company in accordance with
Section 3.4 hereof.

     3.3  Form S-3 Registration.  In case the Company shall receive a written
request from the Holders (other than Nova Scotia or Harpeth) that the Company
effect a registration on Form S-3 (or any successor to Form S-3) or any similar
short-form registration statement and any related qualification or compliance
with respect to all or a part of the Registrable Securities owned by such
Holders, the Company will:

           (a)  promptly give written notice of the proposed registration, and
any related qualification or compliance, to all other Holders of Registrable
Securities; and

           (b)  as soon as practicable, effect such registration and all such
qualifications and compliances as may be so requested and as would permit or
facilitate the sale and distribution of all or such portion of such Holder's
Registrable Securities as are specified in such request, together with all or
such portion of the Registrable Securities of any Holder or Holders joining in
such request as are specified in a written request given within fifteen (15)
days after receipt of such written notice from the Company; provided, however,
that the Company shall not be obligated to effect any such registration,
qualification or compliance pursuant to this Section 3.3:

                (i)   if Form S-3 (or any successor or similar form) is not
     available for such offering by the Holders; or

                (ii)  if the Holders, together with the holders of any other
     securities of the Company entitled to inclusion in such registration,
     propose to sell Registrable Securities and such other securities (if any)
     at an aggregate price to the public of less than $3,000,000; or

                (iii) if the Company shall furnish to the Holders a certificate
     signed by the President and Chairman of the Board of Directors of the
     Company stating that, in the good faith judgment of the Board of Directors
     of the Company, it would be seriously detrimental to the Company and its
     stockholders for such Form S-3 Registration to be effected at such time, in
     which event the Company shall have the right to defer the filing of the
     Form S-3 registration statement for a period of not more than ninety (90)
     days after receipt of the request of the Holders under this Section 3.3;
     provided, that, the right to delay a request may be exercised by the
     Company not more than once in any twelve (12)-month period.

           (c) Subject to the foregoing, the Company shall file a Form S-3
registration statement covering the Registrable Securities and other securities
so requested to be registered as soon as practicable after receipt of the
request or requests of the Holders.  All such registration expenses incurred in
connection with registrations requested pursuant to this Section 3.3 after the
first three (3) registrations per calendar year shall be paid by the selling
Holders pro rata in proportion to the number of shares sold by each.

     3.4  Registration Expenses.  Except as set forth in Section 3.3(c), the
Company shall bear all fees and expenses incurred in connection with any
registration under this Agreement,

                                       11
<PAGE>

including without limitation all registration, filing, qualification, printers'
and accounting fees, fees and disbursements of counsel for the Company in its
capacity as counsel to the selling Holders hereunder; if the Company counsel
does not make itself available for this purpose, the Company will pay the
reasonable fees and disbursements of a single special counsel for the Holders,
except that each participating Holder shall bear its proportionate share of all
amounts payable to underwriters in connection with such offering for discounts
and commissions. The Company shall not, however, be required to pay for expenses
of any registration proceeding begun pursuant to Sections 3.1 or 3.3, the
request of which has been subsequently withdrawn by the Founder, the Investor
Holders, Ingram, or UA, as applicable, unless the withdrawal is based upon
material adverse information concerning the Company of which the Founder, the
Investor Holders, Ingram, or UA, as applicable, initiating the registration
request were not aware at the time of such request. If the Holders are required
to pay their registration expenses, such expenses shall be borne by the holders
of securities (including Registrable Securities) requesting such registration in
proportion to the number of shares for which registration was requested.

     3.5  Obligations of the Company.  Whenever required to effect the
registration of any Registrable Securities, the Company shall, as expeditiously
as reasonably possible:

          (a) Prepare and file with the SEC a registration statement with
respect to such Registrable Securities and use its best efforts to cause such
registration statement to become effective, and, upon the request of the Holders
of a majority of the Registrable Securities registered thereunder which have not
yet been sold, keep such registration statement effective for up to one hundred
eighty (180) days.

          (b) Prepare and file with the SEC such amendments and supplements to
such registration statement and the prospectus used in connection with such
registration statement as may be necessary to comply with the provisions of the
Securities Act with respect to the disposition of all securities covered by such
registration statement.

          (c) Furnish to the Holders such number of copies of a prospectus,
including a preliminary prospectus, in conformity with the requirements of the
Securities Act, and such other documents as they may reasonably request in order
to facilitate the disposition of Registrable Securities owned by them.

          (d) Use its best efforts to register and qualify the securities
covered by such registration statement under such other securities or Blue Sky
laws of such jurisdictions as shall be reasonably requested by the Holders.

          (e) In the event of any underwritten public offering, enter into and
perform its obligations under an underwriting agreement, in usual and customary
form, with the managing underwriter(s) of such offering.  Each Holder
participating in such underwriting shall also enter into and perform its
obligations under such an agreement.

          (f) Notify each Holder of Registrable Securities covered by such
registration statement, at any time when a prospectus relating thereto is
required to be delivered under the Securities Act, of the happening of any event
as a result of which the prospectus included in such registration statement, as
then in effect, includes an untrue statement of a material fact or omits

                                       12
<PAGE>

to state a material fact required to be stated therein or necessary to make the
statements therein not misleading or incomplete in the light of the
circumstances then existing.

     3.6   Termination of Registration Rights.  All registration rights granted
under this Section 3 shall terminate and be of no further force and effect five
(5) years after the Company has completed its Initial Offering.  In addition,
the right of any Holder to request inclusion of Registrable Securities in any
registration pursuant to this Section 3 shall terminate when (i) all Registrable
Securities held by and issuable to such Holder (and its affiliates, partners and
former partners) may be sold under Rule 144 during any ninety (90)-day period
and (ii) the Company has completed its Initial Offering and is subject to the
provisions of the Exchange Act.

     3.7   Furnish Information.  It shall be a condition precedent to the
obligations of the Company to take any action pursuant to this Section 3 that
the selling Holders shall furnish to the Company such information regarding
themselves, the Registrable Securities held by them and the intended method of
disposition of such securities as shall be required to effect the registration
of their Registrable Securities.

     3.8   Delay of Registration.  No Holder shall have any right to obtain or
seek an injunction restraining or otherwise delaying any such registration as
the result of any controversy that might arise with respect to the
interpretation or implementation of this Section 3.

     3.9   Assignment of Registration Rights. The rights to cause the Company to
register Registrable Securities pursuant to this Section 3 may be assigned by a
Holder to a transferee or assignee of Registrable Securities which (a) is a
subsidiary, parent, general partner, limited partner, retired partner,
shareholder, member, retired member, affiliate or trust beneficiaries of a
Holder, (b) is a Holder's family member or trust for the benefit of an
individual Holder, (c) acquires at least twenty percent (20%) of the Holder's
Registrable Securities (as adjusted for stock dividends, stock splits and
combinations); provided, that, notwithstanding anything in this Section 3.9 to
               --------
the contrary, but subject to Section 2.1 hereof, the Investors shall be
permitted to assign the rights to cause the Company to register Registrable
Securities to any transferee or assignee of Registrable Securities that is a
SOFTBANK Entity; provided, further, (A) the transferor shall, within ten (10)
days after such transfer, furnish to the Company written notice of the name and
address of such transferee or assignee and the securities with respect to which
such registration rights are being assigned and (B) such transferee shall agree
in writing to be subject to the terms of this Agreement.

     3.10  Amendment or Waiver of Registration Rights.  Any provision of this
Section 3 may be amended and the observance thereof may be waived (either
generally or in a particular instance and either retroactively or
prospectively), only with the written consent of the Company, Ingram, at least a
majority in interest of the Registrable Securities owned by the Series A
Investors, and at least a majority in interest of the Registrable Securities
owned by the Series B Investors, provided that any amendment or modification of
the registration rights of UA, Nova Scotia, Harpeth or Founder that would
adversely effect the rights of UA, Nova Scotia, Harpeth or Founder, as the case
may be, shall require the prior written consent of UA, Nova Scotia, Harpeth or
Founder, as the case may be.  Any amendment or waiver effected in accordance
with this Section 3.10 shall be binding upon each Holder and the Company.  By
acceptance of any

                                       13
<PAGE>

benefits under this Agreement, Holders of Registrable Securities hereby agree to
be bound by the provisions hereunder.

     3.11  Indemnification.  In the event any Registrable Securities are
included in a registration statement under Sections 3.1, 3.2 or 3.3:

           (a)  To the extent permitted by law, the Company will indemnify and
hold harmless each Holder, the partners, officers and directors of each Holder,
any underwriter (as defined in the Securities Act) for such Holder and each
person, if any, who controls such Holder or underwriter within the meaning of
the Securities Act or the Exchange Act, against any losses, claims, damages, or
liabilities (joint or several) to which they may become subject under the
Securities Act, the Exchange Act or other federal or state law, insofar as such
losses, claims, damages or liabilities (or actions in respect thereof) arise out
of or are based upon any of the following statements, omissions or violations
(collectively a "Violation") by the Company:  (i) any untrue statement or
alleged untrue statement of a material fact contained in such registration
statement, including any preliminary prospectus or final prospectus contained
therein or any amendments or supplements thereto, (ii) the omission or alleged
omission to state therein a material fact required to be stated therein, or
necessary to make the statements therein not misleading, or (iii) any violation
or alleged violation by the Company of the Securities Act, the Exchange Act, any
state securities law or any Rule or regulation promulgated under the Securities
Act, the Exchange Act or any state securities law in connection with the
offering covered by such registration statement; and the Company will reimburse
each such Holder, partner, officer or director, underwriter or controlling
person for any legal or other expenses reasonably incurred by them in connection
with investigating or defending any such loss, claim, damage, liability or
action; provided, however, the Company shall not be liable in any such case for
any such loss, claim, damage, liability or action to the extent that it arises
out of or is based upon a Violation which occurs in reliance upon and in
conformity with written information furnished expressly for use in connection
with such registration by such Holder, partner, officer, director, underwriter
or controlling person of such Holder.

          (b)  To the extent permitted by law, each Holder will, if Registrable
Securities held by such Holder are included in the securities as to which such
registration qualifications or compliance is being effected, indemnify and hold
harmless the Company, each of its directors and its officers, and each person,
if any, who controls the Company within the meaning of the Securities Act, any
underwriter and any other Holder selling securities under such registration
statement or any of such other Holder's partners, directors or officers or any
person who controls such Holder, against any losses, claims, damages or
liabilities (joint or several) to which the Company or any such director,
officer, controlling person, underwriter or other such Holder, or partner,
director, officer or controlling person of such other Holder may become subject
under the Securities Act, the Exchange Act or other federal or state law,
insofar as such losses, claims, damages or liabilities (or actions in respect
thereto) arise out of or are based upon any Violation, in each case to the
extent (and only to the extent) that such Violation occurs in reliance upon and
in conformity with written information furnished by such Holder under an
instrument duly executed by such Holder and stated to be specifically for use in
connection with such registration; and each such Holder will reimburse any legal
or other expenses reasonably incurred by the Company or any such director,
officer, controlling person, underwriter or other Holder, or partner, officer,
director or controlling person of such other Holder in connection with

                                       14
<PAGE>

investigating or defending any such loss, claim, damage, liability or action if
it is judicially determined that there was such a Violation; provided, however,
that the indemnity agreement contained in this Section 3.11(b) shall not apply
to amounts paid in settlement of any such loss, claim, damage, liability or
action if such settlement is effected without the consent of the Holder, which
consent shall not be unreasonably withheld; provided further, that in no event
shall any indemnity under this Section 3.11(b) exceed the net proceeds from the
offering received by such Holder.

          (c)  Promptly after receipt by an indemnified party under this Section
3.11 of notice of the commencement of any action (including any governmental
action), such indemnified party will, if a claim in respect thereof is to be
made against any indemnifying party under this Section 3.11, deliver to the
indemnifying party a written notice of the commencement thereof and the
indemnifying party shall have the right to participate in, and, to the extent
the indemnifying party so desires, jointly with any other indemnifying party
similarly noticed, to assume the defense thereof with counsel reasonably
satisfactory to the indemnified party; provided, however, that an indemnified
party shall have the right to retain its own counsel, with the fees and expenses
to be paid by the indemnifying party, if representation of such indemnified
party by the counsel retained by the indemnifying party would be inappropriate
due to actual or reasonably likely differing interests between such indemnified
party and any other party represented by such counsel in such proceeding.  The
failure to deliver written notice to the indemnifying party within a reasonable
time of the commencement of any such action, if materially prejudicial to its
ability to defend such action, shall relieve such indemnifying party of any
liability to the indemnified party under this Section 3.11, but the omission to
so deliver written notice to the indemnifying party will not relieve it of any
liability that it may have to any indemnified party otherwise than under this
Section 3.11.

          (d)  If the indemnification provided for in this Section 3.11 is held
by a court of competent jurisdiction to be unavailable to an indemnified party
with respect to any losses, claims, damages or liabilities referred to herein,
the indemnifying party, in lieu of indemnifying such indemnified party
thereunder, shall to the extent permitted by applicable law contribute to the
amount paid or payable by such indemnified party as a result of such loss,
claim, damage or liability in such proportion as is appropriate to reflect the
relative fault of the indemnifying party on the one hand and of the indemnified
party on the other in connection with the Violation(s) that resulted in such
loss, claim, damage or liability, as well as any other relevant equitable
considerations.  The relative fault of the indemnifying party and of the
indemnified party shall be determined by a court of law by reference to, among
other things, whether the untrue or alleged untrue statement of a material fact
or the omission to state a material fact relates to information supplied by the
indemnifying party or by the indemnified party and the parties' relative intent,
knowledge, access to information and opportunity to correct or prevent such
statement or omission; provided, that, in no event shall any contribution by a
Holder hereunder exceed the proceeds from the offering received by such Holder.

          (e)  The obligations of the Company and Holders under this Section
3.11 shall survive completion of any offering of Registrable Securities in a
registration statement. No Indemnifying Party, in the defense of any such claim
or litigation, shall, except with the consent of each Indemnified Party, which
consent shall not be unreasonably withheld, consent to entry of any judgment or
enter into any settlement which does not include as an unconditional term

                                       15
<PAGE>

thereof the giving by the claimant or plaintiff to such Indemnified Party of a
release from all liability in respect to such claim or litigation.

     3.12   Rule 144 Reporting.  With a view to making available to the Holders
the benefits of certain rules and regulations of the SEC which may permit the
sale of the Registrable Securities to the public without registration, the
Company agrees to use its best efforts to:

            (a) Make and keep public information available, as those terms are
understood and defined in SEC Rule 144 or any similar or analogous Rule
promulgated under the Securities Act, at all times after the effective date of
the first registration filed by the Company for an offering of its securities to
the general public.

            (b) File with the SEC, in a timely manner, all reports and other
documents required of the Company under the Exchange Act;

            (c) So long as a Holder owns any Registrable Securities, furnish to
such Holder forthwith upon request:  a written statement by the Company as to
its compliance with the reporting requirements of said Rule 144 of the
Securities Act, and of the Exchange Act (at any time after it has become subject
to such reporting requirements); a copy of the most recent annual or quarterly
report of the Company; and such other reports and documents as a Holder may
reasonably request in availing itself of any Rule or regulation of the SEC
allowing it to sell any such securities without registration.

     3.13   Other Registration Rights.  After the date hereof, the Company shall
not grant to any holder of securities of the Company or to any person as an
inducement to become a holder of securities of the Company, any registration
rights that have a priority greater than or that otherwise adversely affect the
registration rights of the Holders hereunder without the prior written consent
of the Holders of a majority in interest of the Registrable Securities,
excluding the Registrable Securities held by Founder; provided, however, that if
any of Founder, Ingram, UA, Nova Scotia or Harpeth's registration rights are
affected in an adverse manner which is different from the manner in which all
Holders' registration rights are affected as a result of the grant of new
registration rights or the subordination of the Holders' registration rights
pursuant to the prior sentence of this Section 3.13, such Holder must consent in
writing to the grant of new registration rights or to the subordination of such
Holder's registration rights.

4.   Covenants Of The Company.

     4.1  Basic Financial Information and Reporting.

          (a) The Company will maintain true books and records of account in
which full and correct entries will be made of all its business transactions
pursuant to a system of accounting established and administered in accordance
with generally accepted accounting principles consistently applied, and will set
aside on its books all such proper accruals and reserves as shall be required
under generally accepted accounting principles consistently applied.

          (b) As soon as practicable after the end of each fiscal year of the
Company, and in any event within ninety (90) days thereafter, the Company will
furnish each Investor and Ingram an audited consolidated balance sheet of the
Company, as at the end of such fiscal year,

                                       16
<PAGE>

an audited consolidated statement of income and an audited consolidated
statement of cash flows of the Company, for such year, all prepared in
accordance with generally accepted accounting principles and setting forth in
each case, in comparative form, the figures for the previous fiscal year, all in
reasonable detail.

          (c) The Company will furnish each Investor and Ingram, as soon as
practicable after the end of the first, second and third quarterly accounting
periods in each fiscal year of the Company, and in any event within forty-five
(45) days thereafter, an unaudited consolidated balance sheet of the Company as
of the end of each such quarterly period, an unaudited consolidated statement of
income and an unaudited consolidated statement of cash flows of the Company for
such period and for the current fiscal year to date, prepared in accordance with
generally accepted accounting principles, with the exception that no notes need
be attached to such statements and year-end audit adjustments may not have been
made.

          (d) The Company will furnish each Investor and Ingram at least thirty
(30) days prior to the beginning of each fiscal year an annual budget and
operating plan for such fiscal year (and as soon as available, any subsequent
revisions thereto).

     4.2  Inspection Rights.  Each Investor and Ingram shall have the right to
visit and inspect any of the properties of the Company or any of its
subsidiaries, and to discuss the affairs, finances and accounts of the Company
or any of its subsidiaries with its officers, and to review such information as
is reasonably requested all at such reasonable times and as often as may be
reasonably requested; provided, however, that the Company shall not be obligated
to provide access to information which it deems in good faith to be trade secret
or similar confidential information.

     4.3  Confidentiality of Records.  Each Investor, Founder and Ingram agree
to use, and to use its best efforts to insure that its authorized
representatives use, the same degree of care as such Investor, Ingram or Founder
uses to protect its own confidential information to keep confidential any
information furnished to it which the Company identifies as being confidential
or proprietary (so long as such information is not in the public domain), except
that such Investor and Ingram may disclose such proprietary or confidential
information to any partner, subsidiary or parent of such Investor for the
purpose of evaluating its investment in the Company as long as such partner,
subsidiary or parent is advised of the confidentiality provisions of this
Section 4.3.

     4.4  Reservation of Common Stock.  The Company will at all times reserve
and keep available, solely for issuance and delivery upon the conversion of the
Series A Stock and Series B Stock, all Common Stock issuable from time to time
upon such conversion.

     4.5  SEC Compliance.  During any time that the Company is subject to the
reporting requirements of the Exchange Act, the Company shall timely file all
required reports pursuant to the Exchange Act.  Additionally, the Company shall
make available to Investors, Ingram, Nova Scotia, Harpeth and UA the information
contemplated by Rule 144A.  At such time that any stock held by an Investor,
Ingram, Nova Scotia, Harpeth or UA is eligible for transfer pursuant to Rule
144(k), the Company shall, upon the request of such Investor, Ingram, Nova
Scotia, Harpeth and UA remove any restrictive legend from the applicable stock
certificate at no cost to such Investor, Ingram, Nova Scotia, Harpeth and UA.

                                       17
<PAGE>

     4.6  NonDisclosure and Developments Agreement.  The Company shall require
all employees and consultants to execute and deliver Employee NonDisclosure and
Developments Agreements in substantially the forms attached to the Purchase
Agreement.

     4.7  Committees.  In the event that the Board of Directors establishes any
committees of the Board of Directors pursuant to the authority granted in the
Company's Bylaws, each such committee shall include the board representatives of
the Investors.

     4.8  Expenses; Compensation.  The Company shall reimburse the reasonable
out-of-pocket travel expenses of each director incurred to attend Board or
committee meetings, as well as any other travel expenses approved by the
Company's Board of Directors.

     4.9  Stock Vesting.  Unless otherwise approved by the Board of Directors
(including the representatives of the Investors) all stock options and other
stock equivalents issued after the date of this Agreement to employees,
directors, consultants and other service providers shall be subject to vesting
that is no less favorable to the Company than as follows:  no more than twenty-
five percent (25%) of such stock options and stock equivalents shall vest on
each anniversary of the date of grant.

     4.10 Visitation Rights.  In addition to its representation on the Board of
Directors, for so long as SOFTBANK Technology Ventures (or its affiliates) hold
at least ten percent (10%) of the Shares, including shares of Common Stock
issued upon conversion of the Shares, the Company shall allow one representative
designated by SOFTBANK Technology Ventures IV L.P. to attend all meetings of the
board and committees thereof in a nonvoting capacity, and in connection
therewith, the Company shall give such representative copies of all notices,
minutes, consents and other materials, financial or otherwise, which the Company
provides to its board of directors; provided, that, any such representative
shall agree to leave all or any portion of a meeting of the Board of Directors
or any committee thereof if allowing such representative to remain in such
meeting would result in a waiver of the attorney-client privilege or if, in the
reasonable good faith belief of the Board of Directors, allowing such
representative to remain in the meeting would otherwise result in a conflict of
interest.

     4.11 Termination of Covenants.  All covenants of the Company contained in
Section 4 of this Agreement shall expire and terminate as to each Investor,
Ingram, Nova Scotia, Harpeth and UA on the effective date of the registration
statement pertaining to the Initial Offering.

5.   Rights of First Offer.

     5.1  Subsequent Offerings of Equity Securities.  So long as the Investors
hold at least ten percent (10%) of the Shares (the "Investor Threshold"),
including shares of Common Stock issued upon conversion of the Shares or so long
as Ingram holds at least twenty percent (20%) (the "Ingram Threshold") of the
shares of Common Stock acquired by it in the Merger, in the event the Company
proposes to issue any Equity Securities, including, without limitation, any
preferred stock (other than Equity Securities excluded by Section 5.6 hereof),
the Company shall first offer to sell all of such Equity Securities (the
"Offered Securities") to the Investors (provided that the Investors meet or
exceed the Investor Threshold) and to Ingram (provided that

                                       18
<PAGE>

Ingram meets or exceeds the Ingram Threshold) on a pro rata basis, as set forth
herein, and each Investor and Ingram shall have a right to purchase up to its
pro rata share of the Offered Securities. For purposes of this Section 5 only,
each Investor's and Ingram's pro rata share is equal to the ratio of (A) the
number of shares of the Company's Common Stock (including all shares of Common
Stock issued or issuable upon conversion of the Shares) which such Investor or
Ingram owns or is deemed to own immediately prior to the offering of the Offered
Securities to (B) the total number of shares of the Company's outstanding Common
Stock on a fully diluted basis (including all shares of Common Stock issued or
issuable upon conversion of the Shares and excluding all stock options and
shares of Common Stock issuable upon the exercise of such stock options)
immediately prior to the offering of the Offered Securities.

     5.2  Exercise of Rights.  The Company shall give each Investor and Ingram
written notice of its intention to issue any Equity Securities, which notice
shall describe the Offered Securities, the price, and the terms and conditions
upon which the Company proposes to issue the Offered Securities.  Each Investor
and Ingram shall have fifteen (15) days from the receipt of such notice to agree
to purchase up to its pro rata share of the Offered Securities for the price and
upon the terms and conditions specified in the notice by giving written notice
to the Company and stating therein the quantity of Offered Securities to be
purchased.  Notwithstanding the foregoing, the Company shall not be required to
offer or sell any Offered Securities to any Investor or to Ingram if such sale
would cause the Company to be in violation of applicable federal securities laws
by virtue of such offer or sale.

     5.3  Issuance of Offered Securities to Other Investors.  If not all of the
Investors and Ingram elect to purchase their pro rata share of the Offered
Securities, then the Company shall promptly notify in writing the Investors and
Ingram who do so elect and shall offer such Investors and Ingram the right to
acquire such unsubscribed shares.  The Investors and Ingram shall have ten (10)
days after receipt of such notice to notify the Company of their respective
election to purchase all or a portion thereof of the unsubscribed shares.  If
the Investors and Ingram fail to exercise in full their rights of first offer as
set forth herein, the Company shall have ninety (90) days thereafter to sell the
Offered Securities in respect of which such rights were not exercised, at a
price and upon terms and conditions no more favorable to the purchasers thereof
than specified in the Company's notice to the Investors and Ingram pursuant to
Section 5.2 hereof.  If the Company has not sold such Offered Securities within
one hundred twenty (120) days of the notice provided pursuant to Section 5.2,
the Company shall not thereafter issue or sell any Offered Securities, without
first offering such securities to the Investors and Ingram in the manner
provided by this Section 5.

     5.4  Termination of Rights of First Offer.  The rights of first offer
established by this Section 5 shall not apply to, and shall terminate upon the
effective date of the registration statement pertaining to a Qualified Public
Offering.

     5.5  Transfer of Rights of First Offer.  The rights of first offer granted
to each Investor and Ingram under this Section 5 may be transferred to the same
parties, subject to the same restrictions, as any transfer of registration
rights pursuant to Section 3.9.

     5.6  Excluded Securities.  The rights of first offer established by this
Section 5 shall have no application to any of the following Equity Securities:

                                       19
<PAGE>

          (a) shares of Common Stock (and/or options, warrants or other Common
Stock purchase rights issued pursuant to such options, warrants or other rights)
issued or to be issued to employees, officers or directors of, or consultants or
advisors to the Company or any subsidiary, pursuant to stock purchase or stock
option plans or other arrangements that are approved by the Board of Directors,
including the representatives designated by the holders of the Shares but
excluding the Founders;

          (b) stock issued pursuant to any rights or agreements outstanding as
of the date of this Agreement, options, warrants (including the Nova Scotia,
Harpeth and UA Warrants) and convertible promissory notes outstanding as of the
date of this Agreement; and stock issued pursuant to any such rights or
agreements granted after the date of this Agreement, provided, that, the rights
of first offer established by this Section 5 applied with respect to the initial
sale or grant by the Company of such rights or agreements;

          (c) any Equity Securities issued for consideration other than cash
pursuant to a merger, consolidation, acquisition or similar business
combination;

          (d) after the date hereof, any Equity Securities which in the
aggregate exceed ten percent (10%) of the Company's outstanding capital stock on
a fully diluted basis issued to a potential or existing customer or supplier or
other strategic relationship or issued in connection with a credit facility or
equipment lease transaction;

          (e) shares of Common Stock issued in connection with any stock split,
stock dividend or recapitalization by the Company;

          (f) shares of Common Stock issued upon conversion of the Shares;

          (g) any Equity Securities that are issued by the Company pursuant to a
registration statement filed under the Securities Act.

6.   Miscellaneous.

     6.1  Governing Law.  This Agreement shall be governed in all respects by
the laws of the State of Delaware without regard to principles of conflict of
laws.

     6.2  Successors and Assigns.  Except as otherwise expressly provided
herein, the provisions hereof shall inure to the benefit of, and be binding
upon, the successors, assigns, heirs, executors, and administrators of the
parties hereto and shall inure to the benefit of and be enforceable by each
person who shall be a holder of Registrable Securities from time to time;
provided, however, that prior to the receipt by the Company of adequate written
notice of the transfer of any Registrable Securities specifying the full name
and address of the transferee, the Company may deem and treat the person listed
as the holder of such shares in its records as the absolute owner and holder of
such shares for all purposes, including the payment of dividends or any
redemption price.

     6.3  Severability.  In case any provision of the Agreement shall be
invalid, illegal, or unenforceable, the validity, legality, and enforceability
of the remaining provisions shall not in any way be affected or impaired
thereby.

                                       20
<PAGE>

     6.4  Amendment and Waiver.

          (a) Except as otherwise expressly provided, this Agreement may be
amended or modified only upon the written consent of (i) the Company; (ii) the
holders of a majority in interest of the Registrable Securities owned of record
by the Series A Investors; (iii) the holders of a majority in interest of the
Registrable Securities owned of record by the Series B Investors; and (iv) any
party whose rights and interests under this Agreement would be adversely
affected by such an amendment or modification.

          (b) Except as otherwise expressly provided, the obligations of the
Company and the rights of the Holders under this Agreement may be waived only
with the written consent of a majority in interest of the Registrable Securities
owned of record by the Series A Investors; and the holders of a majority in
interest of the Registrable Securities owned of record by the Series B
Investors; provided, however, no waiver shall be effective without the consent
of any party whose rights and interests under this Agreement would be adversely
affected by such waiver.

     6.5  Notices, Etc.  All notices required or permitted hereunder shall be
deemed effectively given:  (i) upon personal delivery to the party to be
notified, (ii) when sent by confirmed telex or facsimile if sent during normal
business hours of the recipient; if not, then on the next business day, (iii)
five (5) days after having been sent by registered or certified mail, return
receipt requested, postage prepaid, or (iv) one (1) day after deposit with a
nationally recognized overnight courier, specifying next day delivery, with
written verification of receipt.  All communications shall be sent to the party
to be notified at the address set forth on the signature pages hereto or Exhibit
                                                                         -------
A, Exhibit B or Exhibit C hereto or at such other address as such party may
-  ---------    ---------
designate by ten (10) days advance written notice to the other parties hereto.

     6.6  Titles and Subtitles.  The titles of the paragraphs and subparagraphs
of this Agreement are for convenience of reference only and are not to be
considered in construing this Agreement.

     6.7  Complete Agreement.  This Agreement constitutes the entire agreement
and supersedes all other prior and contemporaneous agreements and undertakings,
both written and oral, between the parties hereto with regard to the subject
matter hereof.

     6.8  Counterparts.  This Agreement may be executed in any number of
counterparts, each of which shall be an original, but all of which together
shall constitute one instrument.

     6.9  Attorneys' Fees.  If any action at law or in equity is necessary to
enforce or interpret the terms of this Agreement, the prevailing party shall be
entitled to reasonable attorneys' fees, costs and necessary disbursements in
addition to any other relief to which such party may be entitled.

     6.10 Supersedence.  This Agreement supersedes in its entirety the Third
Amended and Restated Agreement by and between the Company, the Investors,
Ingram, Nova Scotia, UA and the Founder, and the Third Amended and Restated
Agreement shall be of no further force or effect.

                                       21
<PAGE>

                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

                                       22
<PAGE>

     In Witness Whereof, the parties hereto have executed this Fourth Amended
and Restated Investors' Rights Agreement as of the date set forth in the first
paragraph hereof.

                              COMPANY:

                              BUY.COM INC.

                              By:__________________________________________
                                 Name:
                                 Title:

                              INVESTORS:

                              SOFTBANK Technology Ventures IV L.P.

                              By:  STV IV LLC
                              Its General Partner

                              By:__________________________________________
                                 Name:
                                 Title:

                              SOFTBANK Technology Advisors Fund L.P.

                              By:  STV IV LLC
                              Its: General Partner

                              By:__________________________________________
                                 Name:
                                 Title:

                          Investors' Rights Agreement
<PAGE>

                              SOFTBANK Capital Partners LP

                              By:  Softbank Capital Partners LLC

                              Its: General Partner

                              By:__________________________________________
                                 Name:
                                 Title:

                              SOFTBANK Capital Advisors
                              Fund LP

                              By:  Softbank Capital Partners LLC

                              Its: General Partner

                              By:__________________________________________
                                 Name:
                                 Title:

                              SOFTBANK America Inc.

                              By:__________________________________________
                                 Name:
                                 Title:

                          Investors' Rights Agreement
<PAGE>

                              SOFTBANK Technology Ventures V LP

                              By:  SBTV V LLC

                              Its:  General Partner

                              By:__________________________________________
                                 Name:   Edward Scott Russell
                                 Title:   Managing Director

                              SOFTBANK Technology Advisors Fund V LP

                              By:  SBTV V LLC

                              Its:  General Partner

                              By:__________________________________________
                                 Name:   Edward Scott Russell
                                 Title:   Managing Director

                              SOFTBANK Technology Entrepreneurs Fund V LP

                              By:  SBTV V LLC

                              Its:  General Partner

                              By:__________________________________________
                                 Name:   Edward Scott Russell
                                 Title:   Managing Director

                          Investors' Rights Agreement
<PAGE>

                              e Partners

                              By:__________________________________________
                                 Name:
                                 Title:

                              Vivendi

                              By:__________________________________________
                                 Name:
                                 Title:

                          Investors' Rights Agreement
<PAGE>

                              INGRAM:

                              INGRAM CAPITAL INC.

                              By:__________________________________________
                                 Name:
                                 Title:

                              Address:   Two Ingram Blvd.
                                         La Vergne, TN 37089
                                         Attn: President

                              NOVA SCOTIA:

                              THE BANK OF NOVA SCOTIA

                              By:__________________________________________
                                 Name:
                                 Title:

                              Address:   ___________________
                                         ___________________
                                         ___________________

                              UA:

                              UNITED AIR LINES, INC.

                              By:__________________________________________
                                 Name:
                                 Title:

                              Address:   ___________________
                                         ___________________
                                         ___________________

                          Investors' Rights Agreement
<PAGE>

                              HARPETH:

                              HARPETH HOLDINGS, INC.

                              By:__________________________________________
                                 Name:
                                 Title:

                              Address:   ___________________
                                         ___________________
                                         ___________________

                          Investors' Rights Agreement
<PAGE>

                              FOUNDERS:

                              The Scott A. Blum Separate Property Trust u/d/t
                              8/2/95

                              By:__________________________________________
                                 Name:
                                 Title:

                         Investors' Rights Agreeement
<PAGE>

                                   Exhibit A

                                  BUY.COM INC.
                          Investors' Rights Agreement

                      Series A Preferred Stock Purchasers

<TABLE>
<CAPTION>
             Name and Address                            Series A
                                                          Shares
-------------------------------------------------------------------
<S>                                                    <C>
SOFTBANK Technology Ventures IV L.P.                     19,114,890
c/o STV IV LLC
333 W. San Carlos
San Jose, CA  95110

SOFTBANK Technology Advisors Fund L.P.                      366,240
c/o STV IV LLC
333 W. San Carlos
San Jose, CA  95110
                                                         ----------
Total:                                                   19,481,130
</TABLE>

<PAGE>

                                   Exhibit B

                                  BUY.COM INC.
                          Investors' Rights Agreement

                      Series B Preferred Stock Purchasers

<TABLE>
<CAPTION>
           Name and Address                  Common          Series B
                                            Shares(1)         Shares
-----------------------------------------------------------------------
<S>                                        <C>               <C>
SOFTBANK Capital Partners LP                2,835,295        10,207,063
SOFTBANK Capital Advisors Fund LP              41,133           148,079
SOFTBANK America Inc.                       8,820,694              --
SOFTBANK Technology Ventures IV LP            282,154         1,015,735
SOFTBANK Technology Advisors Fund LP            5,405            19,462
SOFTBANK Technology Ventures V LP             287,549         1,035,196
e Partners                                    575,109         2,070,393
Vivendi                                       383,700         1,381,321
                                           ----------------------------
    Total:                                 13,231,040        15,877,249
</TABLE>

(1)  Reflects Common Stock purchased from the Scott A. Blum Separate Property
     Trust and the Masons pursuant to a Stock Purchase Agreement dated as of
     September 2, 1999.

<PAGE>

                                   Exhibit C

                                  BUY.COM INC.
                          Investors' Rights Agreement

                                    Founders

<TABLE>
<CAPTION>
                  Name and Address                               Shares
-------------------------------------------------------------------------
<S>                                                            <C>
The Scott A. Blum Separate Property Trust u/d/t 8/2/95         99,164,464
3 Ritz Cove
Monarch Beach, CA  92629
</TABLE>

<PAGE>

                                   Exhibit D

                                  BUY.COM INC.
                          Investors' Rights Agreement

                       Schedule of Registrable Securities

<TABLE>
<CAPTION>
                                                                                                   Total
                                                                                                Registrable
                Holder                    Warrant      Common(2)       Series A     Series B    Securities
                ------                    -------      ---------       --------     --------    -----------
<S>                                      <C>         <C>              <C>          <C>          <C>
SOFTBANK Technology Ventures IV LP           --          638,059      19,114,890    1,015,735    20,768,684
SOFTBANK Technology Advisors Fund LP         --           12,230         366,240       19,462       397,932
SOFTBANK Technology Ventures V LP            --          287,549           --       1,035,196     1,322,745
SOFTBANK Capital Partners LP                 --        2,835,295           --      10,207,063    13,042,358
SOFTBANK Capital Advisors Fund LP            --           41,133           --         148,079       189,212
SOFTBANK America Inc.                        --        8,820,694           --               0     8,820,694
e Partners                                   --          575,109           --       2,070,393     2,645,502
Vivendi                                      --          383,700           --       1,381,321     1,765,021
United Air Lines Inc.                    2,000,000         --              --           --        2,000,000
The Bank of Nova Scotia(1)                  43,500         --              --           --           43,500
Harpeth Holdings, Inc.                   1,000,000         --              --           --        1,000,000
The Scott A. Blum Separate Property
 Trust                                       --       99,164,464           --           --       99,164,464
Ingram Capital                               --        7,930,560           --           --        7,930,560
                                        ----------   -----------     -----------   ----------   -----------
     Total                               3,043,500   120,688,793      19,481,130   15,877,249   159,090,672
</TABLE>
(1) The Bank of Nova Scotia shares are based upon an estimate.  The actual
    number of shares may vary based upon the terms of the Warrant.

(2) Reflects ownership after closing of the Series B Convertible Participating
    Preferred Stock financing and the sale of 13,231,040 shares of Common Stock.
    Also includes shares of Common Stock acquired by Ingram and the Series A
    Investors upon the exercise of their right of first offer on March 10, April
    5, and June 29, 1999.<PAGE>

                                                                   EXHIBIT 10.40

                                 BUY.COM INC.
                      SPECIAL EXECUTIVE STOCK OPTION PLAN
                      -----------------------------------

                                  ARTICLE ONE

                              GENERAL PROVISIONS
                              ------------------

I.   PURPOSE OF THE PLAN

     This Special Executive Stock Option Plan is intended to promote the
interests of Buy.com Inc., a Delaware corporation, by providing eligible persons
in the Corporation's employ or service with the opportunity to acquire a
proprietary interest, or otherwise increase their proprietary interest, in the
Corporation as an incentive for them to continue in such employ or service.

     Capitalized terms herein shall have the meanings assigned to such
terms in the attached Appendix.

II.  ADMINISTRATION OF THE PLAN

     A.  The Plan shall be administered by the Board.  However, any or all
administrative functions otherwise exercisable by the Board may be delegated to
the Committee.  Members of the Committee shall serve for such period of time as
the Board may determine and shall be subject to removal by the Board at any
time.  The Board may also at any time terminate the functions of the Committee
and reassume all powers and authority previously delegated to the Committee.

     B.  The Plan Administrator shall have full power and authority (subject to
the provisions of the Plan) to establish such rules and regulations as it may
deem appropriate for proper administration of the Plan and to make such
determinations under, and issue such interpretations of, the Plan and any
outstanding options thereunder as it may deem necessary or advisable.  Decisions
of the Plan Administrator shall be final and binding on all parties who have an
interest in the Plan or any option grant thereunder.

     C.  All stock options under the Plan shall be made in compliance with the
applicable requirements of Section 25102(f) of the California Corporations Code
so that the qualification of those securities shall not be required in the State
of California.

III. ELIGIBILITY

     A.  The persons eligible to participate in the Plan shall be limited
solely to (i) Employees who are officers of the Corporation or other highly
compensated individuals and (ii) the non-employee members of the Board.
<PAGE>

     B.  The Plan Administrator shall have full authority to determine which
eligible persons are to receive such grants, the time or times when those grants
are to be made, the number of shares to be covered by each such grant, the
status of the granted option as either an Incentive Option or a Non-Statutory
Option, the time or times when each option is to become exercisable, the vesting
schedule (if any) applicable to the option shares and the maximum term for which
the option is to remain outstanding.

IV.  STOCK SUBJECT TO THE PLAN

     A.  The stock issuable under the Plan shall be shares of authorized but
unissued or reacquired Common Stock.  The maximum number of shares of Common
Stock which may be issued over the term of the Plan shall not exceed 5,000,000
shares.

     B.  Shares of Common Stock subject to outstanding options shall be
available for subsequent issuance under the Plan to the extent (i) the options
expire or terminate for any reason prior to exercise in full or (ii) the options
are cancelled in accordance with the cancellation-regrant provisions of Article
Two.  Unvested shares issued under the Plan and subsequently repurchased by the
Corporation, at the option exercise price paid per share, pursuant to the
Corporation's repurchase rights under the Plan shall be added back to the number
of shares of Common Stock reserved for issuance under the Plan and shall
accordingly be available for reissuance through one or more subsequent option
grants under the Plan.

     C.  Should any change be made to the Common Stock by reason of any stock
split, stock dividend, recapitalization, combination of shares, exchange of
shares or other change affecting the outstanding Common Stock as a class without
the Corporation's receipt of consideration, appropriate adjustments shall be
made to (i) the maximum number and/or class of securities issuable under the
Plan and (ii) the number and/or class of securities and the exercise price per
share in effect under each outstanding option in order to prevent the dilution
or enlargement of benefits thereunder.  The adjustments determined by the Plan
Administrator shall be final, binding and conclusive.  In no event shall any
such adjustments be made in connection with the conversion of one or more
outstanding shares of the Corporation's preferred stock into shares of Common
Stock.

                                  ARTICLE TWO

                              OPTION GRANT PROGRAM
                              --------------------

I.   OPTION TERMS

     Each option shall be evidenced by one or more documents in the form
approved by the Plan Administrator; provided, however, that each such document
                                    --------
shall comply with the terms specified below.  Each document evidencing an
Incentive Option shall, in addition, be subject to the provisions of the Plan
applicable to such options.

                                       2
<PAGE>

     A.  Exercise Price.
         --------------

         1.  The exercise price per share shall be fixed by the Plan
Administrator, but in no event shall such exercise price per share be less than
eighty-five percent (85%) of the Fair Market Value per share of Common Stock on
the option grant date.

         2.  The exercise price shall become immediately due upon exercise of
the option and shall, subject to the provisions of Section I of Article Four and
the documents evidencing the option, be payable in cash or check made payable to
the Corporation.  Should the Common Stock be registered under Section 12 of the
1934 Act at the time the option is exercised, then the exercise price may also
be paid as follows:

             (i)   in shares of Common Stock held for the requisite period
     necessary to avoid a charge to the Corporation's earnings for financial
     reporting purposes and valued at Fair Market Value on the Exercise Date, or

             (ii)  to the extent the option is exercised for vested shares,
     through a special sale and remittance procedure pursuant to which the
     Optionee shall concurrently provide irrevocable instructions (A) to a
     Corporation-designated brokerage firm to effect the immediate sale of the
     purchased shares and remit to the Corporation, out of the sale proceeds
     available on the settlement date, sufficient funds to cover the aggregate
     exercise price payable for the purchased shares plus all applicable
     Federal, state and local income and employment taxes required to be
     withheld by the Corporation by reason of such exercise and (B) to the
     Corporation to deliver the certificates for the purchased shares directly
     to such brokerage firm in order to complete the sale.

     Except to the extent such sale and remittance procedure is utilized,
payment of the exercise price for the purchased shares must be made on the
Exercise Date.

     B.  Exercise and Term of Options.  Each option shall be exercisable at
         ----------------------------
such time or times, during such period and for such number of shares as shall be
determined by the Plan Administrator and set forth in the documents evidencing
the option grant. However, no option shall have a term in excess of ten (10)
years measured from the option grant date.

     C.  Effect of Termination of Service.
         --------------------------------
         1.  The following provisions shall govern the exercise of any options
held by the Optionee at the time of cessation of Service or death:

             (i)   Should the Optionee cease to remain in Service for any reason
     other than death, Disability or Misconduct, then the Optionee shall have a
     period of three (3) months following the date of such cessation of Service
     during which to exercise each outstanding option held by such Optionee.

                                       3
<PAGE>

             (ii)  Should Optionee's Service terminate by reason of Disability,
     then the Optionee shall have a period of twelve (12) months following the
     date of such cessation of Service during which to exercise each outstanding
     option held by such Optionee.

             (iii) If the Optionee dies while holding an outstanding option,
     then the personal representative of his or her estate or the person or
     persons to whom the option is transferred pursuant to the Optionee's will
     or the laws of inheritance shall have a twelve (12)-month period following
     the date of the Optionee's death to exercise such option.

             (iv)  Under no circumstances, however, shall any such option be
     exercisable after the specified expiration of the option term.

             (v)   During the applicable post-Service exercise period, the
     option may not be exercised in the aggregate for more than the number of
     vested shares for which the option is exercisable on the date of the
     Optionee's cessation of Service. Upon the expiration of the applicable
     exercise period or (if earlier) upon the expiration of the option term, the
     option shall terminate and cease to be outstanding for any vested shares
     for which the option has not been exercised. However, the option shall,
     immediately upon the Optionee's cessation of Service, terminate and cease
     to be outstanding with respect to any and all option shares for which the
     option is not otherwise at the time exercisable or in which the Optionee is
     not otherwise at that time vested.

             (vi)  Should Optionee's Service be terminated for Misconduct or
     should Optionee otherwise engage in Misconduct while holding one or more
     outstanding options under the Plan, then all outstanding options held by
     the Optionee shall terminate immediately and cease to remain outstanding.

     2.  The Plan Administrator shall have the discretion, exercisable either
at the time an option is granted or at any time while the option remains
outstanding, to:

             (i)   extend the period of time for which the option is to remain
     exercisable following Optionee's cessation of Service or death from the
     limited period otherwise in effect for that option to such greater period
     of time as the Plan Administrator shall deem appropriate, but in no event
     beyond the expiration of the option term, and/or

             (ii)  permit the option to be exercised, during the applicable
     post-Service exercise period, not only with respect to the number of vested
     shares of Common Stock for which such option is exercisable at the time of
     the Optionee's cessation of Service but also with respect to one or more
     additional installments in which the Optionee would have vested under the
     option had the Optionee continued in Service.

                                       4
<PAGE>

     D. Stockholder Rights.  The holder of an option shall have no stockholder
        ------------------
rights with respect to the shares subject to the option until such person shall
have exercised the option, paid the exercise price and become the recordholder
of the purchased shares.

     E. Unvested Shares.  The Plan Administrator shall have the discretion to
        ---------------
grant options which are exercisable for unvested shares of Common Stock. Should
the Optionee cease Service while holding such unvested shares, the Corporation
shall have the right to repurchase, at the exercise price paid per share, any or
all of those unvested shares. The terms upon which such repurchase right shall
be exercisable (including the period and procedure for exercise and the
appropriate vesting schedule for the purchased shares) shall be established by
the Plan Administrator and set forth in the document evidencing such repurchase
right.

     F. First Refusal Rights.  Until such time as the Common Stock is first
        --------------------
registered under Section 12 of the 1934 Act, the Corporation shall have the
right of first refusal with respect to any proposed disposition by the Optionee
(or any successor in interest) of any shares of Common Stock issued under the
Plan. Such right of first refusal shall be exercisable in accordance with the
terms established by the Plan Administrator and set forth in the document
evidencing such right.

     G. Limited Transferability of Options.  During the lifetime of the
        ----------------------------------
Optionee, the option shall be exercisable only by the Optionee and shall not be
assignable or transferable other than by will or by the laws of inheritance
following the Optionee's death.  However, a Non-Statutory Option may be assigned
in whole or in part during the Optionee's lifetime to one or more members of the
Optionee's immediate family or to a trust established exclusively for one or
more such family members or to the Optionee's former spouse, to the extent such
assignment is in connection with the Optionee's estate plan or pursuant to a
domestic relations order.  The assigned portion may only be exercised by the
person or persons who acquire a proprietary interest in the option pursuant to
the assignment.  The terms applicable to the assigned portion shall be the same
as those in effect for the option immediately prior to such assignment and shall
be set forth in such documents issued to the assignee as the Plan Administrator
may deem appropriate.

II.  INCENTIVE OPTIONS

     The terms specified below shall be applicable to all Incentive Options.
Except as modified by the provisions of this Section II, all the provisions of
Articles One, Two and Three shall be applicable to Incentive Options. Options
which are specifically designated as Non-Statutory Options shall not be subject
to the terms of this Section II.

     A.  Eligibility.  Incentive Options may only be granted to Employees.
         -----------

     B.  Exercise Price.  The exercise price per share shall not be less than
         --------------
one hundred percent (100%) of the Fair Market Value per share of Common Stock on
the option grant date.

                                       5
<PAGE>

     C.  Dollar Limitation.  The aggregate Fair Market Value of the shares of
         -----------------
Common Stock (determined as of the respective date or dates of grant) for which
one or more options granted to any Employee under the Plan (or any other option
plan of the Corporation or any Parent or Subsidiary) may for the first time
become exercisable as Incentive Options during any one (1) calendar year shall
not exceed the sum of One Hundred Thousand Dollars ($100,000). To the extent the
Employee holds two (2) or more such options which become exercisable for the
first time in the same calendar year, the foregoing limitation on the
exercisability of such options as Incentive Options shall be applied on the
basis of the order in which such options are granted.

     D.  10% Stockholder.  If any Employee to whom an Incentive Option is
         ---------------
granted is a 10% Stockholder, then the exercise price paid shall not be less
than the one hundred ten percent (110%) of the Fair Market value per share of
Common Stock on the option grant date and the option term shall not exceed five
(5) years measured from the option grant date.

III. CORPORATE TRANSACTION

     A.  The shares subject to each option outstanding under the Plan at the
time of a Corporate Transaction shall automatically vest in full so that each
such option shall, immediately prior to the effective date of the Corporate
Transaction, become exercisable for all of the shares of Common Stock at the
time subject to that option and may be exercised for any or all of those shares
as fully vested shares of Common Stock.  However, the shares subject to an
outstanding option shall not vest on such an accelerated basis if and to the
extent:  (i) such option is assumed by the successor corporation (or parent
thereof) in the Corporate Transaction and any repurchase rights of the
Corporation with respect to the unvested option shares are concurrently assigned
to such successor corporation (or parent thereof) or (ii) such option is to be
replaced with a cash incentive program of the successor corporation which
preserves the spread existing on the unvested option shares at the time of the
Corporate Transaction and provides for subsequent payout in accordance with the
same vesting schedule applicable to those unvested option shares or (iii) the
acceleration of such option is subject to other limitations imposed by the Plan
Administrator at the time of the option grant.

     B.  All outstanding repurchase rights shall also terminate automatically,
and the shares of Common Stock subject to those terminated rights shall
immediately vest in full, in the event of any Corporate Transaction, except to
the extent: (i) those repurchase rights are assigned to the successor
corporation (or parent thereof) in connection with such Corporate Transaction or
(ii) such accelerated vesting is precluded by other limitations imposed by the
Plan Administrator at the time the repurchase right is issued.

     C.  Immediately following the consummation of the Corporate Transaction,
all outstanding options shall terminate and cease to be outstanding, except to
the extent assumed by the successor corporation (or parent thereof).

     D.  Each option which is assumed in connection with a Corporate
Transaction shall be appropriately adjusted, immediately after such Corporate
Transaction, to apply to the number and class of securities which would have
been issuable to the Optionee in

                                       6
<PAGE>

consummation of such Corporate Transaction, had the option been exercised
immediately prior to such Corporate Transaction. Appropriate adjustments shall
also be made to (i) the number and class of securities available for issuance
under the Plan following the consummation of such Corporate Transaction and
(ii) the exercise price payable per share under each outstanding option,
provided the aggregate exercise price payable for such securities shall remain
--------
the same. To the extent the actual holders of the Corporation's outstanding
Common Stock receive cash consideration for their Common Stock in consummation
of the Corporate Transaction, the successor corporation may, in connection with
the assumption of the outstanding options under this Plan, substitute one or
more shares of its own common stock with a fair market value equivalent to the
cash consideration paid per share of Common Stock in such Corporate Transaction.

     E.  The Plan Administrator shall have the discretion, exercisable either
at the time the option is granted or at any time while the option remains
outstanding, to structure one or more options so that those options shall
automatically accelerate and vest in full (and any repurchase rights of the
Corporation with respect to the unvested shares subject to those options shall
immediately terminate) upon the occurrence of a Corporate Transaction, whether
or not those options are to be assumed in the Corporate Transaction.

     F.  The Plan Administrator shall also have full power and authority,
exercisable either at the time the option is granted or at any time while the
option remains outstanding, to structure such option so that the shares subject
to that option will automatically vest on an accelerated basis should the
Optionee's Service terminate by reason of an Involuntary Termination within a
designated period (not to exceed eighteen (18) months) following the effective
date of any Corporate Transaction in which the option is assumed and the
repurchase rights applicable to those shares do not otherwise terminate.  Any
option so accelerated shall remain exercisable for the fully vested option
shares until the expiration or sooner termination of the option term.  In
addition, the Plan Administrator may provide that one or more of the
Corporation's outstanding repurchase rights with respect to shares held by the
Optionee at the time of such Involuntary Termination shall immediately terminate
on an accelerated basis, and the shares subject to those terminated rights shall
accordingly vest at that time.

     G.  The portion of any Incentive Option accelerated in connection with a
Corporate Transaction shall remain exercisable as an Incentive Option only to
the extent the applicable One Hundred Thousand Dollar ($100,000) limitation is
not exceeded.  To the extent such dollar limitation is exceeded, the accelerated
portion of such option shall be exercisable as a Non-Statutory Option under the
Federal tax laws.

     H.  The grant of options under the Plan shall in no way affect the right
of the Corporation to adjust, reclassify, reorganize or otherwise change its
capital or business structure or to merge, consolidate, dissolve, liquidate or
sell or transfer all or any part of its business or assets.

                                       7
<PAGE>

IV.  CANCELLATION AND REGRANT OF OPTIONS

     The Plan Administrator shall have the authority to effect, at any time
and from time to time, with the consent of the affected option holders, the
cancellation of any or all outstanding options under the Plan and to grant in
substitution therefor new options covering the same or different number of
shares of Common Stock but with an exercise price per share based on the Fair
Market Value per share of Common Stock on the new option grant date.

                                 ARTICLE THREE

                                 MISCELLANEOUS
                                 -------------
I.  FINANCING

    The Plan Administrator may permit any Optionee to pay the option
exercise price by delivering a full-recourse, interest-bearing promissory note
payable in one or more installments and secured by the purchased shares.
However, any promissory note delivered by a consultant must be secured by
collateral in addition to the purchased shares of Common Stock.  In no event may
the maximum credit available to the Optionee exceed the sum of (i) the aggregate
option exercise price payable for the purchased shares plus (ii) any Federal,
state and local income and employment tax liability incurred by the Optionee in
connection with the option exercise.

II.  EFFECTIVE DATE AND TERM OF PLAN

     A.  The Plan shall become effective when adopted by the Board, but no
option granted under the Plan may be exercised, until the Plan is approved by
the Corporation's stockholders.  If such stockholder approval is not obtained
within twelve (12) months after the date of the Board's adoption of the Plan,
then all options previously granted under the Plan shall terminate and cease to
be outstanding, and no further options shall be granted under the Plan.  Subject
to such limitation, the Plan Administrator may grant options under the Plan at
any time after the effective date of the Plan and before the date fixed herein
for termination of the Plan.

     B.  The Plan shall terminate upon the earliest of (i) the expiration of
                                           --------
the ten (10)-year period measured from the date the Plan is adopted by the
Board, (ii) the date on which all shares available for issuance under the Plan
shall have been issued as vested shares or (iii) the termination of all
outstanding options in connection with a Corporate Transaction.  All options
outstanding at the time of a clause (i) termination event shall continue to have
full force and effect in accordance with the provisions of the documents
evidencing those options.

III. AMENDMENT OF THE PLAN

     A.  The Board shall have complete and exclusive power and authority to
amend or modify the Plan in any or all respects.  However, no such amendment or
modification shall adversely affect the rights and obligations with respect to
options at the time outstanding under the Plan unless the Optionee consents to
such amendment or modification.  In addition,

                                       8
<PAGE>

certain amendments may require stockholder approval pursuant to applicable laws
and regulations.

     B.  Options may be granted in excess of the number of shares of Common
Stock then available for issuance under the Plan, provided any excess shares
actually issued under the Plan shall be held in escrow until there is obtained
stockholder approval of an amendment sufficiently increasing the number of
shares of Common Stock available for issuance under the Plan.  If such
stockholder approval is not obtained within twelve (12) months after the date
the first such excess grants are made, then (i) any unexercised options granted
on the basis of such excess shares shall terminate and cease to be outstanding
and (ii) the Corporation shall promptly refund to the Optionees the exercise
price paid for any excess shares issued under the Plan and held in escrow,
together with interest (at the applicable Short Term Federal Rate) for the
period the shares were held in escrow, and such shares shall thereupon be
automatically cancelled and cease to be outstanding.

IV.  USE OF PROCEEDS

     Any cash proceeds received by the Corporation from the sale of shares
of Common Stock under the Plan shall be used for general corporate purposes.

V.   WITHHOLDING

     The Corporation's obligation to deliver shares of Common Stock upon
the exercise of any options granted under the Plan shall be subject to the
satisfaction of all applicable Federal, state and local income and employment
tax withholding requirements.

VI.  REGULATORY APPROVALS

     The implementation of the Plan, the granting of any options under the
Plan and the issuance of any shares of Common Stock upon the exercise of any
option shall be subject to the Corporation's procurement of all approvals and
permits required by regulatory authorities having jurisdiction over the Plan and
the options granted under it.

VII. NO EMPLOYMENT OR SERVICE RIGHTS

     Nothing in the Plan shall confer upon the Optionee any right to continue in
Service for any period of specific duration or interfere with or otherwise
restrict in any way the rights of the Corporation (or any Parent or Subsidiary
employing or retaining such person) or of the Optionee, which rights are hereby
expressly reserved by each, to terminate such person's Service at any time for
any reason, with or without cause.

                                       9
<PAGE>

                                   APPENDIX
                                   --------

     The following definitions shall be in effect under the Plan:

     A.   Board shall mean the Corporation's Board of Directors.
          -----

     B.   Code shall mean the Internal Revenue Code of 1986, as amended.
          ----

     C.   Committee shall mean a committee of two (2) or more Board members
          ---------
appointed by the Board to exercise one or more administrative functions under
the Plan.

     D.  Common Stock shall mean the Corporation's common stock.
         ------------

     E.  Corporate Transaction shall mean either of the following stockholder-
         ---------------------
approved transactions to which the Corporation is a party:

         (i)  a merger or consolidation in which securities possessing more
     than fifty percent (50%) of the total combined voting power of the
     Corporation's outstanding securities are transferred to a person or persons
     different from the persons holding those securities immediately prior to
     such transaction, or

         (ii) the sale, transfer or other disposition of all or substantially
     all of the Corporation's assets in complete liquidation or dissolution of
     the Corporation.

     F.  Corporation shall mean Buy.com Inc., a Delaware corporation, and
         -----------
any successor corporation to all or substantially all of the assets or voting
stock of Buy.com Inc. which shall by appropriate action adopt the Plan.

     G.  Disability shall mean the inability of the Optionee to engage in
         ----------
any substantial gainful activity by reason of any medically determinable
physical or mental impairment and shall be determined by the Plan Administrator
on the basis of such medical evidence as the Plan Administrator deems warranted
under the circumstances.

     H.  Employee shall mean an individual who is in the employ of the
         --------
Corporation (or any Parent or Subsidiary), subject to the control and direction
of the employer entity as to both the work to be performed and the manner and
method of performance.

     I.  Exercise Date shall mean the date on which the Corporation shall
         -------------
have received written notice of the option exercise.

                                      A-1
<PAGE>

     J.  Fair Market Value per share of Common Stock on any relevant date shall
         -----------------
be determined in accordance with the following provisions:

         (i)   If the Common Stock is at the time traded on the Nasdaq National
     Market, then the Fair Market Value shall be the closing selling price per
     share of Common Stock on the date in question, as such price is reported by
     the National Association of Securities Dealers on the Nasdaq National
     Market. If there is no closing selling price for the Common Stock on the
     date in question, then the Fair Market Value shall be the closing selling
     price on the last preceding date for which such quotation exists.

         (ii)  If the Common Stock is at the time listed on any Stock Exchange,
     then the Fair Market Value shall be the closing selling price per share of
     Common Stock on the date in question on the Stock Exchange determined by
     the Plan Administrator to be the primary market for the Common Stock, as
     such price is officially quoted in the composite tape of transactions on
     such exchange. If there is no closing selling price for the Common Stock on
     the date in question, then the Fair Market Value shall be the closing
     selling price on the last preceding date for which such quotation exists.

         (iii) If the Common Stock is at the time neither listed on any Stock
     Exchange nor traded on the Nasdaq National Market, then the Fair Market
     Value shall be determined by the Plan Administrator after taking into
     account such factors as the Plan Administrator shall deem appropriate.

     K.  Incentive Option shall mean an option which satisfies the
         ----------------
requirements of Code Section 422.

     L.  Involuntary Termination shall mean the termination of the Service
         -----------------------
of any individual which occurs by reason of:

         (i)   such individual's involuntary dismissal or discharge by the
     Corporation for reasons other than Misconduct, or

         (ii)  such individual's voluntary resignation following (A) a change
     in his or her position with the Corporation which materially reduces his or
     her duties and responsibilities or the level of management to which he or
     she reports, (B) a reduction in his or her level of compensation (including
     base salary, fringe benefits and target bonus under any corporate-
     performance based bonus or incentive programs) by more than fifteen percent
     (15%) or (C) a relocation of such individual's place of employment by more
     than fifty (50) miles, provided and only if such change, reduction or
     relocation is effected without the individual's consent.

                                      A-2
<PAGE>

     M.  Misconduct shall mean the commission of any act of fraud, embezzlement
         ----------
or dishonesty by the Optionee, any unauthorized use or disclosure by such person
of confidential information or trade secrets of the Corporation (or any Parent
or Subsidiary), or any other intentional misconduct by such person adversely
affecting the business or affairs of the Corporation (or any Parent or
Subsidiary) in a material manner. The foregoing definition shall not be deemed
to be inclusive of all the acts or omissions which the Corporation (or any
Parent or Subsidiary) may consider as grounds for the dismissal or discharge of
any Optionee or other person in the Service of the Corporation (or any Parent or
Subsidiary).

     N.  1934 Act shall mean the Securities Exchange Act of 1934, as amended.
         --------

     O.  Non-Statutory Option shall mean an option not intended to satisfy
         --------------------
the requirements of Code Section 422.

     P.  Optionee shall mean any person to whom an option is granted under
         --------
the Plan.

     Q.  Parent shall mean any corporation (other than the Corporation) in
         ------
an unbroken chain of corporations ending with the Corporation, provided each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination, stock possessing fifty percent (50%) or more of the total
combined voting power of all classes of stock in one of the other corporations
in such chain.

     R.  Plan shall mean the Corporation's Special Executive Stock Option
         ----
Plan, as set forth in this document.

     S.  Plan Administrator shall mean either the Board or the Committee
         ------------------
acting in its capacity as administrator of the Plan.

     T.  Service shall mean the provision of services to the Corporation
         -------
(or any Parent or Subsidiary) by a person in the capacity of an Employee or a
nonemployee member of the board of directors, except to the extent otherwise
specifically provided in the documents evidencing the option grant.

     U.  Stock Exchange shall mean either the American Stock Exchange or the
         --------------
New York Stock Exchange.

     V.  Subsidiary shall mean any corporation (other than the Corporation) in
         ----------
an unbroken chain of corporations beginning with the Corporation, provided each
corporation (other than the last corporation) in the unbroken chain owns, at the
time of the determination, stock possessing fifty percent (50%) or more of the
total combined voting power of all classes of stock in one of the other
corporations in such chain.

     W.  10% Stockholder shall mean the owner of stock (as determined under
         ---------------
Code Section 424(d)) possessing more than ten percent (10%) of the total
combined voting power of all classes of stock of the Corporation (or any Parent
or Subsidiary).

                                      A-3

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