Document:

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                                                                    EXHIBIT 4.2

                            THE OUTDOOR CHANNEL, INC.

                             STOCK OPTION AGREEMENT
                             ----------------------
                                                                       NO. _____

         TYPE OF OPTION (CHECK ONE):       |_| INCENTIVE        |_| NONQUALIFIED

         This Stock Option Agreement (the "Agreement") is entered into effective
as of _______________, by and between THE OUTDOOR CHANNEL, INC., a Nevada
corporation (the "Company), and ________________ (the "Optionee") pursuant to
the Company's 1997 Stock Option Plan (the "Plan").

         1. GRANT OF OPTION. The Company hereby grants to Optionee an option
(the "Option") to purchase all or any portion of a total of ________ shares (the
"Shares") of the Common Stock of the Company at a purchase price of $_____per
share (the "Exercise Price"). The Optionee has been granted _______ options for
services performed as ___________ of the Company. The Option granted to the
Optionee is subject to the terms and conditions set forth in this Agreement and
the provisions of the Plan. If the box marked "Incentive" above is checked, then
this Option is intended to qualify as an "incentive stock option" as defined in
Section 422 of the Internal Revenue Code of 1986, as amended (the "Code"). If
this Option fails in whole or in part to qualify as an incentive stock option,
or if the box marked "Nonqualified" is checked, then this Option shall to that
extent constitute a nonqualified stock option.

         2. VESTING OF OPTION. Subject to the provisions of Section 3 below, the
Optionee has an immediate vested right to exercise the Option and purchase
____________ percent (___%) of all Shares, and the remainder of such Shares
shall vest as follows: _______________________________. The vested portion of
this Option shall be fully exercisable from time to time in whole or in part
during its term.

         3. TERM OF OPTION. Optionee's right to exercise this Option shall
terminate on __________________.

         4. EXERCISE OF OPTION. On or after the vesting of any portion of this
Option in accordance with Section 2 above, and until termination of this Option
in accordance with Section 3 above, the portion of this Option which has vested
may be exercised in whole or in part by the Optionee (or, after his or her
death, by the person designated in Section 5 below) upon delivery of the
following to the Company at its principal executive offices:

                  (a) a written notice of exercise which identifies this
Agreement and states the number of Shares then being purchased (but no
fractional Shares may be purchased);

                  (b) a check or cash in the amount of the Exercise Price or, in
lieu of exercising this Option by payment of check or cash, the Optionee may
elect to allow the Company, at the Company's sole discretion, to withhold from
issuance a number of Shares with an aggregate fair market value (as determined
by the Board) equal to the aggregate Exercise Price payable by Optionee or, in
the event the Company becomes a public reporting company under the 1933
Securities Act, at the Company's sole discretion, to withhold from issuance a
number of Shares with an aggregate fair market value equal to the aggregate
Exercise Price payable by Optionee, provided that the fair market value of each
Share shall be the last trade price per share of Common Stock on the last
trading day prior to the exercise date as may reported by Nasdaq or the NASD OTC
Bulletin Board or at such other price that may be reasonably determined by the
Administrator or, at the Company's sole discretion, payment of the Exercise
Price in such other form of lawful consideration as the Administrator may
approve from time to time under the provisions of Section 5.3 of the Plan;

                                      -1-

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                  (c) a check or cash in the amount reasonably requested by the
Company to satisfy the Company's withholding obligations under federal, state or
other applicable tax laws with respect to the taxable income, if any, recognized
by the Optionee in connection with the exercise of this Option (unless the
Company and Optionee shall have made other arrangements for deductions or
withholding from Optionee's wages, bonus or other compensation payable to
Optionee, or by the withholding of Shares issuable upon exercise of this Option
or the delivery of Shares owned by the Optionee in accordance with Section 9.1
of the Plan, provided such arrangements satisfy the requirements of applicable
tax laws); and

                  (d) a letter, if requested by the Company, in such form and
substance as the Company may require, setting forth the investment intent of the
Optionee, or person designated in Section 5 below, as the case may be.

         5. ASSIGNMENT AND DEATH OF OPTIONEE. The rights of the Optionee under
this Agreement may be assigned or transferred to a third party. At the
Optionee's death, and provided Optionee's rights hereunder shall have vested
pursuant to Section 2, Optionee's legal representative, his or her legatee, or
the person who acquired the right to exercise this Option by reason of the death
of the Optionee (individually, a "Successor") shall succeed to the Optionee's
rights and obligations under this Agreement.

         6. REPRESENTATIONS AND WARRANTIES OF OPTIONEE.

                  (a) Optionee represents and warrants that this Option is being
acquired by Optionee for Optionee's personal account, for investment purposes
only, and not with a view to the distribution, resale or other disposition
thereof.

                  (b) Optionee acknowledges that the Company may issue Shares
upon the exercise of the Option without registering such Shares under the
Securities Act of 1933, as amended (the "Act"), on the basis of certain
exemptions from such registration requirement. Accordingly, Optionee agrees that
his or her exercise of the Option may be expressly conditioned upon his or her
delivery to the Company of an investment certificate including such
representations and undertakings as the Company may reasonably require in order
to assure the availability of such exemptions, including a representation that
Optionee is acquiring the Shares for investment and not with a present intention
of selling or otherwise disposing thereof and an agreement by Optionee that the
certificates evidencing the Shares may bear a legend indicating such
non-registration under the Act and the resulting restrictions on transfer.
Optionee acknowledges that, because Shares received upon exercise of an Option
may be unregistered, Optionee may be required to hold the Shares indefinitely
unless they are subsequently registered for resale under the Act or an exemption
from such registration is available.

                  (c) Optionee acknowledges receipt of a copy of the Plan and
understands that all rights and obligations connected with this Option are set
forth in this Agreement and in the Plan.

         7. RESTRICTIVE LEGENDS. Optionee hereby acknowledges that federal
securities laws and the securities laws of the state in which he or she resides
may require the placement of certain restrictive legends upon the Shares issued
upon exercise of this Option, and Optionee hereby consents to the placing of any
such legends upon certificates evidencing the Shares as the Company, or its
counsel, may deem necessary or advisable; PROVIDED, HOWEVER, that the Company
represents to Optionee that, upon exercise of the Option, the Shares may, at the
Company's sole discretion, be registered and issued pursuant to an applicable
Registration Statement.

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         8. REPRESENTATIONS AND WARRANTIES OF THE COMPANY.

                  (a) The Company represents and warrants that this Agreement
has been duly executed and delivered by a duly authorized officer of the Company
and constitutes the valid and binding agreement of the Company, enforceable
against the Company in accordance with its terms, except as the enforceability
thereof may be subject to or limited by (a) bankruptcy, insolvency, fraudulent
conveyance, reorganization, arrangement, moratorium, marshalling or other
similar laws relating to or affecting the rights or remedies of creditors and
(b) general equitable principles including those affecting the availability of
specific performance, injunctive relief or other equitable remedies, regardless
of whether the issue of enforceability is considered in a proceeding in equity
or at law; and

                  (b) All corporate actions of the Company and its directors and
stockholders required in order to authorize the execution and delivery by the
Company of this Agreement and the performance of its respective obligations
hereunder, have been duly and validly taken in accordance with applicable laws
and the Articles of Incorporation and Bylaws of the Company.

         9. ADJUSTMENTS UPON CHANGES IN CAPITAL STRUCTURE. In the event that the
outstanding shares of Common Stock of the Company are hereafter increased or
decreased or changed into or exchanged for a different number or kind of shares
or other securities of the Company by reason of a recapitalization, stock split,
combination of shares, reclassification, stock dividend or other change in the
capital structure of the Company, then appropriate adjustment shall be made by
the Administrator to the number of Shares subject to the unexercised portion of
this Option and to the Exercise Price per share, in order to preserve, as nearly
as practical, the benefits of the Optionee under this Option, in accordance with
the provisions of Section 4.2 of the Plan.

         10. NO EMPLOYMENT CONTRACT CREATED. Neither the granting of this Option
nor the exercise hereof shall be construed as granting to the Optionee any right
with respect to continuance of employment by the Company or any of its
subsidiaries.

         11. RIGHTS AS SHAREHOLDER. The Optionee (or transferee of this option
by will or by the laws of descent and distribution) shall have no rights as a
shareholder with respect to any Shares covered by this Option until the date of
the issuance of a stock certificate or certificates to him or tier for such
Shares, notwithstanding the exercise of this Option.

         12. INTERPRETATION. This Option is granted pursuant to the terms of the
Plan, and shall in all respects be interpreted in accordance therewith. The
Administrator shall interpret and construe this Option and the Plan, and any
action, decision, interpretation or determination made in good faith by the
Administrator shall be final and binding on the Company and the Optionee. As
used in this Agreement, the term "Administrator" shall refer to the committee of
the Board of Directors of the Company appointed to administer the Plan, and if
no such committee has been appointed, the term Administrator shall mean the
Board of Directors.

         13. NOTICES. Any notice, demand or request required or permitted to be
given under this Agreement shall be in writing and shall be deemed given when
delivered personally or three days after being deposited in the United States
mail, as certified or registered mail, with postage prepaid, and addressed, if
to the Company, at its principal place of business, Attention: the Chief
Executive Officer, and if to the Optionee, at his most recent address as shown
in the employment or stock records of the Company.

                                      -3-

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         14. ANNUAL AND OTHER PERIODIC REPORTS. During the term of this
Agreement, the Company will be made available to the Optionee copies of all
annual and other periodic financial and informational reports that the Company
distributes generally to its shareholders.

         15. GOVERNING LAW. The validity, construction, interpretation, and
effect of this Option shall be governed by and determined in accordance with the
laws of the State of California.

         16. SEVERABILITY. Should any provision or portion of this Agreement be
held to be unenforceable or invalid for any reason, the remaining provisions and
portions of this Agreement shall be unaffected by such holding.

         17. COUNTERPARTS. This Agreement may be executed in two or more
counterparts, each of which shall be deemed an original and all of which
together shall be deemed one instrument.

         IN WITNESS WHEREOF, the parties have executed this Agreement effective
as of the date first above written.

OPTIONEE:

__________________________________________              Date:  _______________

COMPANY:

__________________________________________              Date:  _______________
By:
Its:

                                      -4-<PAGE>

                                                                    EXHIBIT 4.1

                         OUTDOOR CHANNEL HOLDINGS, INC.
          NON-STATUTORY STOCK OPTION PLAN AND AGREEMENT AS AMENDED(1)
          -----------------------------------------------------------

         THIS NON-STATUTORY STOCK OPTION PLAN AND AGREEMENT (the "Agreement") by
and between OUTDOOR CHANNEL HOLDINGS, INC., a Delaware corporation (the
"Company"), and Eugene A. Brookhart ("Employee") is entered into effective as of
the 10th day of June 2004.

                                    RECITALS
                                    --------

         1. Pursuant to that certain job description memorandum dated March 18,
2004 by and between the Company and Employee (the "Letter"), and as an
inducement to Employee to enter into an employment relationship with the
Company, the Company has agreed to grant Employee non-statutory options to
purchase an aggregate of up to 25,000 shares of the Company's common stock;

         2. The Board of Directors of the Company has approved the grant of
options under this Agreement, subject to approval by the stockholders of the
Company; and

         3. The parties desire to set forth the terms and conditions governing
the options granted hereunder.

         NOW, THEREFORE, the parties hereto agree as follows:

         1. GRANT. The Company hereby grants to Employee the right to purchase
up to 25,000 shares of the Company's common stock at a price equal to $15.75 per
share, on the terms and conditions set forth herein. The options granted
hereunder are not intended to qualify as incentive stock options under Section
422 of the Internal Revenue Code, as amended, and are not granted pursuant to
any Company stock option plan. Employee agrees that Employee and any other
person who may be entitled hereunder to exercise these options shall be bound by
all terms and conditions of this Agreement.

         2. VESTING.

                  (a) SCHEDULE. Subject to all of the terms contained in this
Agreement, except as specifically set forth in Section 3 hereof and provided
that Employee continues to provide "Continuous Service" (as defined in Section 3
below) to the Company at such times, the options granted herein shall vest and
become exercisable on the dates and in the amounts as set forth on EXHIBIT A
hereto.

                  (b) CHANGE OF CONTROL. Upon a Change of Control (as such term
is defined below), unless otherwise determined by the Board of Directors of the
Company (the "Board"), then the vesting of all options granted pursuant to this
Agreement shall accelerate, regardless of whether the vesting requirements set
forth herein have been satisfied, and Employee shall have the right, for a
period of ninety (90) days following the termination of Employee's employment,
to exercise this option with respect to all shares, to the extent not previously
exercised. This Agreement and all rights granted hereunder shall terminate and
otherwise be extinguished on the 91st day following such termination. "Change in
Control" shall mean (i) the acquisition, directly or indirectly, by any person
or group (within the meaning of Section 13(d)(3) of the Securities Exchange Act
of 1934, as amended) of the beneficial ownership of more than fifty percent
(50%) of the outstanding securities of the Company, other than the Company or
any person or group who as of the date of this Agreement is or are director(s)
or officer(s) of the Company (including any affiliates of such officer(s) or
director(s) and trusts established by such persons); (ii) a merger or
consolidation in which the Company is not the surviving entity, except for a
transaction to change the state in which the Company is incorporated; (iii) the
sale, transfer or other disposition of all or substantially all of the assets of
the Company; (iv) a complete liquidation or dissolution of the Company; or (v)
any reverse merger in which the Company is the surviving entity but in which
securities possessing more than fifty percent (50%) of the total combined voting
power of the Company's outstanding securities are transferred to a person or
persons different from the persons holding those securities immediately prior to
such merger.

----------
(1) This plan, as amended, reflects the reincorporation of the Company from
Alaska into Delaware on September 14, 2004 and the 5 for 2 forward split
effected in connection therewith.

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         3. TERMINATION OF EMPLOYMENT. Employee's right to exercise this option
shall terminate upon the first to occur of the following:

                  (a) the fifth (5th) anniversary date of the date of this
Agreement;

                  (b) the expiration of one year from the date of termination of
Employee's Continuous Service if such termination occurs for any reason other
than voluntary resignation or termination for cause, but only to the extent that
this option was exercisable on the date of termination of such service; or

                  (c) the expiration of six (6) months from the date of
termination of Employee's Continuous Service if Employee's Continuous Service is
terminated for cause or if Employee's Continuous Service is terminated due to
voluntary resignation, but only to the extent that this option was exercisable
on the date of termination of such service.

         As used herein, the term "Continuous Service" means (i) employment by
either the Company or any parent or subsidiary corporation of the Company, or by
a corporation or a parent or subsidiary of a corporation issuing or assuming a
stock option in a transaction to which Section 424(a) of the Internal Revenue
Code applies, which is uninterrupted except for vacations, illness, or leaves of
absence which are approved in writing by the Company or any of such other
employer corporations, if applicable, (ii) service as a member of the Board of
Directors of the Company until Employee resigns, is removed from office, or
Employee's term of office expires and he or she is not reelected, or (iii) so
long as Employee is engaged as a consultant or service provider to the Company
or other corporation referred to in clause (i) above.

         4. EXERCISE. Subject to approval of this Agreement by the Company's
shareholders pursuant to applicable Alaska law, this option may be exercised in
whole or in part on the terms and conditions contained herein by Employee giving
the Company ten (10) days' prior written notice of Employee's election to
exercise, which notice shall specify the number of shares to be purchased and
the price to be paid therefore. The purchase price shall be payable in full in
United States dollars in one or a combination of the following methods: (i) in
cash or check payable to the order of the Company; (ii) in accordance with a
cashless exercise program acceptable to the Company pursuant to which Employee
concurrently provides irrevocable instructions (A) to such Employee's broker or
dealer to effect the immediate sale of the purchased shares and remit to the
Company, out of the sale proceeds available on the settlement date, sufficient
funds to cover the purchase price plus all applicable income and employment
taxes required to be withheld by the Company by reason of such exercise and (B)
to the Company to deliver the certificates for the purchased shares directly to
such broker or dealer in order to complete the sale; and (iii) in the sole
discretion of the Board of Directors of the Company, such other method of
payment or other consideration permitted by applicable law. No shares shall be
delivered pursuant to an exercise of an option until payment in full of the
purchase price therefore is received by the Company.

         5. EFFECT OF EXERCISE. Upon the exercise of all or any part of these
options, the number of shares of common stock subject to the options granted
pursuant to this Agreement shall be reduced by the number of shares with respect
to which such exercise is made.

         6. EXPIRATION. The options granted hereunder shall expire, to the
extent not previously exercised or earlier terminated pursuant to Section 3
hereof, upon the fifth (5th) anniversary of the date of this Agreement.

         7. TRANSFERABILITY. This option shall be transferable only by will or
by the laws of descent and distribution to the estate (or other personal
representative) of Employee and shall be exercisable during Employee's lifetime
only by Employee. Except as otherwise provided herein, any attempt at
alienation, assignment, pledge, hypothecation, transfer, sale, attachment,
execution or similar process, whether voluntary or involuntary, with respect to
all or any part of this option or any right under this Agreement, shall be null
and void.

         8. WITHHOLDING REQUIREMENTS. In the event the Company determines that
it is required to withhold state or federal income taxes as a result of the
exercise of these options, Employee shall be required, as a condition to the
exercise hereof, to make arrangements satisfactory to the Company to enable it
to satisfy such withholding requirements.

         9. RIGHTS AS A STOCKHOLDER. Employee, or any permitted transferee of
Employee, shall have no rights as a stockholder with respect to any shares
covered by these options until the date of the issuance of a stock certificate
for such shares. No adjustment shall be made for dividends (ordinary or
extraordinary, whether in cash, securities or other property), distributions or
other rights for which the record date is prior to the date such stock

                                      -2-

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certificate is issued, except as provided in Section 10 of this Agreement. This
Agreement shall not confer upon Employee any right of continued employment by
the Company or interfere in any way in the Company's right to terminate
Employee.

         10. RECAPITALIZATION. The number of shares of common stock covered by
this option and the exercise price thereof shall be proportionately adjusted for
any increase or decrease in the number of issued shares of common stock
resulting from a subdivision or consolidation of such shares or the payment of a
stock dividend (but only of common stock) or any other increase or decrease in
the number of issued shares of common stock effected without receipt of
consideration by the Company. If the Company is the surviving corporation in any
merger or consolidation, this option shall pertain and apply to the securities
to which a holder of the number of shares of common stock subject to the option
would have been entitled. The foregoing adjustments shall be made by the
Company's board of directors, whose determination shall be conclusive and
binding on the Company and Employee.

         11. SECURITIES ACT AND OTHER REGULATORY REQUIREMENTS. This option is
not exercisable, in whole or in part, and the Company is not obligated to sell
any shares of the Company's common stock subject to this option, if such
exercise or sale, in the opinion of counsel for the Company, would violate the
Securities Act of 1933 (the "Securities Act") (or any other federal or state
statutes having similar requirements) as it may be in effect at that time.
Employee acknowledges and agrees that the options granted to Employee pursuant
to this Agreement are being acquired for investment purposes only and not with a
view to any public distribution thereof. The certificates evidencing any shares
issued pursuant to these options shall bear such restrictive legends as required
by federal or state law. Employee agrees not to offer to sell or otherwise
dispose of the shares of the Company's common stock acquired upon the exercise
of these options in violation of the registration requirements of the Securities
Act or any applicable securities laws.

         12. NOTICES. Any notice or other communication required or permitted
hereunder or by law shall be validly given or made only if in writing and
delivered in person to an officer or duly authorized representative of the other
party, or deposited in the United States mail, duly certified or registered,
return receipt requested, postage prepaid, and addressed to the party to whom
intended. If sent to the Company, it shall be addressed in care of the Chief
Financial Officer, Outdoor Channel Holdings, Inc., 43445 Business Park Drive,
Suite 113, Temecula, California 92590, and if sent to Employee, it shall be
addressed to Employee's address on file with the Company on the date of such
notice. If sent by mail, notice shall be deemed given two days after deposit of
such notice in the mail and in accordance with this section. Any party may from
time to time, by written notice to the other, designate a different address for
notice which shall be substituted for that specified above.

         13. CHOICE OF LAW; COUNTERPARTS. This Agreement, and all rights and
obligations hereunder, shall be governed by the laws of the State of California.
This Agreement may be executed in one or more counterparts, each of which when
so executed and delivered shall be deemed original, but all such counterparts
together shall constitute but one and the same instrument.

         14. ARBITRATION; VENUE. The parties hereto agree that any disputes or
controversies relating to or arising out of this Agreement shall be resolved
exclusively by arbitration, in accordance with the Letter. The venue for any
such proceeding shall be as set forth in the Letter.

         15. SUCCESSOR. This Agreement shall be binding upon and inure to the
benefit of the parties hereto and their respective successors, heirs,
beneficiaries, executors and administrators.

         16. INTEGRATION. The terms and conditions of the options hereunder
shall be governed exclusively by this Agreement and this Agreement shall
supercede the Letter and any other agreement between the parties with respect to
all matters pertaining to the options granted hereunder. Employee acknowledges
that this Agreement (and the grant of options hereunder) also made effective as
of the date of this Agreement satisfy the Company's obligations under paragraph
5 of the Letter. The Board shall have full power and authority to operate,
manage and administer this Agreement and interpret and construe this Agreement.

         17. PARAGRAPH HEADINGS; EMPLOYMENT. Paragraph headings are for
convenience only and are not part of the context. This Agreement shall not
obligate the Company or any affiliate to employ Employee for any period of time,
nor does this Agreement constitute a contract or agreement for employment.

         18. SHAREHOLDER APPROVAL. This Agreement is effective as of the date
approved by the Board of Directors of the Company; provided, however, that this
Agreement shall be submitted to the Company's stockholders for approval (or
ratification), and if not approved by the stockholders within one year from the

                                      -3-

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date approved by the Board of Directors, this Agreement shall be of no force and
effect. The options granted under this Agreement before approval of this
Agreement by the stockholders are granted subject to such approval and shall not
be exercisable before such approval.

         IN WITNESS WHEREOF, this Agreement is dated as of the date first
written above.

                                    OUTDOOR CHANNEL HOLDINGS, INC.,
                                    a Delaware corporation

                                    By: /S/ WILLIAM A. OWEN
                                        --------------------------
                                    Name: William A. Owen
                                    Title: Chief Financial Officer

                                    EMPLOYEE:

                                    /S/ EUGENE A. BROOKHART
                                    -----------------------
                                    Eugene A. Brookhart

                                      -4-

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                                    EXHIBIT A
                                    ---------

             VESTING DATE                       NUMBER OF VESTED SHARES
             ------------                       -----------------------
             October 12, 2004                            3,000
             October 12, 2005                            2,000
             October 12, 2006                            2,000
             October 12, 2007                            2,000
             October 12, 2008                            1,000
                                                       --------
                  TOTAL:                                10,000

                                      -5-

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