Document:

Form of Employee Joint Ownership Agreement

 Exhibit 10.37 
 VIRGIN MEDIA INC. 
 AND 

THE EMPLOYEE NAMED HEREIN 
  

 
 EMPLOYEE JOINT OWNERSHIP
AGREEMENT 
 RELATING TO THE VIRGIN MEDIA INC 2010 STOCK INCENTIVE PLAN 

 
  

 

 

 Employee Joint Ownership Agreement 

THIS AGREEMENT is made with effect from the JSOP Award date specified on Particulars of Award included herewith. 

BETWEEN: 
  

	(1)	Virgin Media Inc., a Delaware corporation with its principal executive office at 909 Third Avenue, Suite 2863, New York, New York 10022 and its registered office
at 160 Greentree Drive, Suite 101, Dover, Delaware 19904 (“the Corporation”); and 

  

	(2)	The Employee named in the Particulars of Award (as defined below) (the “Second Owner”). 

WHEREAS: 
  

	(A)	By a Declaration of Trust dated 28th January 2011 (the “JSOP Trust Agreement”) made between the Corporation and the First Owner (as defined
below), the Corporation established the Virgin Media Inc. Grantor Trust. 

  

	(B)	Under the Virgin Media Inc 2010 Stock Incentive Plan, the Second Owner has agreed to enter into this Agreement with the Corporation in respect of the Second Owner
acquiring an interest in the number of shares of the Corporation’s common stock, par value $0.01 set out in his or her Particulars of Award in accordance with the JSOP Trust Agreement, this Agreement, the Plan, the Schedule and the
Corporation’s Bylaws (“the Shares”). 

  

	(C)	The First Owner (as defined below) shall acquire an interest in the Shares in accordance with the terms of the Trustee Joint Ownership Agreement (the
“TJOA”), the form of which is attached as Appendix 1. 

  

	(D)	The Second Owner shall hold the Shares as a tenant in common with the First Owner, subject to the terms and conditions of the JSOP Trust Agreement, this Agreement, the
TJOA, the Plan, the Schedule and the Corporation’s Bylaws. 

  

	(E)	The Second Owner’s beneficial interest in the Shares will be a restricted interest in securities for the purposes of Part 7 of the Income Tax (Earnings &
Pensions) Act 2003. 

  
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 Employee Joint Ownership Agreement 

 

 THE PARTIES agree as follows: 

 

	1.1	DEFINITIONS AND INTERPRETATIONS 

  

	 	(a)	In this Co-Ownership Agreement words defined in the Plan and the Schedule shall have the same meaning unless otherwise stated and the following words and expressions
shall have, where the context so admits, the meanings set forth below: 

  

			
	“Acquisition Notice”	  	has the meaning specified in Clause 4 of this Agreement;
		
	“Agreement”	  	means this agreement executed as a deed by the parties;
		
	“Base Amount”	  	means the value set out in the Particulars of Award;
		
	“Bylaws”	  	means the Bylaws of the Corporation as amended from time to time;
		
	“Exercise”	  	means a request by the Second Owner to the Corporation to procure that the First Owner acquire his or her Second Owner Interest by way of exchange in accordance with
Clause 10 or 11 of this Agreement, and Exercised shall be construed accordingly;
		
	“Exercise Date”	  	means the date on which an Award is Exercised;
		
	“Fair Market Value”	  	means the aggregate fair market value of the Share or Shares in question, determined by the Committee in its reasonable discretion as of a date that is proximate to the date of
Exercise or such other date as of which the determination of Fair Market Value is required to be made;

  
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	“First Owner”	  	means the Trustee for the time being of the Virgin Media Inc Grantor Trust;
		
	“Interest Market Value”	  	means the Fair Market Value of the Shares in respect of which a Second Owner Interest is being Exercised or acquired, less the aggregate Base Amount in relation to such
Shares;
		
	“JSOP Award”	  	means the acquisition of a Second Owner Interest in Shares pursuant to this Agreement, subject to the payment of the Second Owner Purchase Price;
		
	“JSOP Award Date”	  	means the date on which a JSOP Award occurs;
		
	“JSOP Trust Agreement”	  	has the meaning set forth in the first Whereas clause above;
		
	“Owners”	  	means the First Owner and the Second Owner;
		
	“Particulars of Award”	  	means the particulars set out in this Agreement as Exhibit A, which form part thereof;
		
	“Plan”	  	means the Virgin Media Inc 2010 Stock Incentive Plan;
		
	“Relevant Tax”	  	means any tax, duties, social security contributions, social taxes and/or similar liabilities that may arise in connection with participation in the Plan;
		
	“Purchase Payment Date”	  	means the date specified in the Particulars of Award;
		
	“Schedule”	  	means Schedule B of the Plan;

  
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	“Second Owner”	  	has the meaning specified in the Recitals;
		
	“Second Owner Interest”	  	means the interest of the Second Owner in Shares acquired under this Agreement;
		
	“Second Owner Proportion”	  	means the proportion of the proceeds of disposition of the Shares to which the Second Owner shall be entitled in accordance with this Agreement;
		
	“Second Owner Purchase Price”	  	means the amount per Share so identified on the Particulars of Award as payable by the Second Owner to acquire an interest in Shares to be held jointly with the First
Owner;
		
	“Specified Consideration”	  	means the consideration which the First Owner will use to acquire the Second Owner Interest (or part thereof), which amount shall at any relevant time be the entire beneficial
interest in a number of Shares with an aggregate Fair Market Value equal to the value to be paid for the Second Owner Interest (or part thereof) as specified in the relevant Clause herein provided, however, that if the First Owner is entitled to
acquire the Second Owner Interest for $1 that amount shall be paid in cash;
		
	“Transaction”	  	has the meaning given to it in Section 6(j)(2) of the Plan;
		
	“Vest”	  	means, in relation to a Second Owner Interest the right of the Second Owner to Exercise the Second Owner Interest, and

  
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		  	“Vests”, “Vesting” and “Vested” shall be construed accordingly;
		
	“Vesting Condition”	  	means a condition or conditions governing the Vesting of JSOP Awards as specified in the Particulars of Award;
		
	“Vesting Date”	  	means the date on which a JSOP Award Vests; and
		
	“Vested Interest”	  	means any part of the Second Owner Interest that has Vested.

  

	 	(b)	Words not otherwise defined in this Agreement shall have the same meanings as in the Schedule, the Rules or in the Bylaws as the context requires.

  

	 	(c)	In this Agreement a reference to: 

  

	 	(i)	any statutory provisions are to those provisions as amended, extended or re-enacted from time to time, and shall include any regulations made thereunder;

  

	 	(ii)	an agreement is to that agreement as amended or replaced from time to time; and 

 

	 	(iii)	a person includes a reference to that person’s legal representatives or successors. 

 

	 	(d)	Unless the context otherwise requires, references in this Agreement to the singular shall include the plural (and vice versa), words importing a gender shall include
every gender and references to a person shall include bodies corporate and unincorporated and vice versa. 

  

	 	(e)	Headings and captions are provided for reference only and shall not be considered as part of the Agreement. 

 

	 	(f)	Unless the context otherwise requires, references to Clauses are references to Clauses in this Agreement. 

 

	 	(g)	In the event of any conflict between this Agreement and the Plan, the Agreement shall take precedence. 

  
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 Employee Joint Ownership Agreement 

 

	2	CO-OWNERSHIP 

 The First
Owner and the Second Owner shall be tenants-in-common of the Shares in the proportions and otherwise on the terms set out in this Agreement. 
  

	3	ACQUISITION 

  

	3.1	General 

  

	 	(a)	The Second Owner shall subscribe for the Shares jointly with the First Owner, so that the Shares will be held jointly by the Owners subject to and in accordance with
the terms and conditions of the TJOA, this Agreement, the Plan, the Schedule, the JSOP Trust Agreement and the Bylaws of the Corporation. 

  

	 	(b)	For the avoidance of doubt, Shares are held by the Owners subject to the terms of this Agreement for so long as they are held jointly by the Owners. In the event that
Shares become the exclusive property of either the First Owner or the Second Owner as a result of the operation of the TJOA, this Agreement, the Plan or the Schedule, such Shares shall no longer be held subject to the TJOA, this Agreement, the Plan,
the Schedule and the JSOP Trust Agreement. 

  

	 	(c)	The Second Owner agrees that it is a condition of his or her acquisition of the Second Owner Interest that the Second Owner pay to the Corporation the aggregate Second
Owner Purchase Price as provided in Clause 3.2(a). 

  

	 	(d)	To the extent that a valuation of any interest in the Shares is to be agreed with HM Revenue & Customs in connection with the provisions of ITEPA, the conduct
of such valuation shall be delegated to the Committee and the Second Owner shall give such consents as may be necessary or desirable to allow that valuation to be effected. 

 

	 	(e)	The Second Owner shall be responsible for all Relevant Tax for which the Second Owner’s employer or anyone else may be liable to account for as a result of the
acquisition of an interest in the Shares. 

  
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	3.2	Payment of the Second Owner Purchase Price 

  

	 	(a)	It is a condition to his or her acquisition of the Second Owner Interest that the Second Owner shall pay to the Corporation the Second Owner Purchase Price specified in
the Particulars of Award by close of business on the Purchase Payment Date (or, if such day is not a business day in the United Kingdom, the next business day thereafter). 

 

	 	(b)	The Second Owner Purchase Price and charges are payable by the Second Owner by a bankers draft in favour of the Corporation, or by such other means as the Second Owner
and the Corporation agree. 

  

	 	(c)	If the Second Owner does not pay the Second Owner Purchase Price, the JSOP Award will be forfeited and the Corporation will reacquire the Shares from the Owners and,
for the avoidance of doubt, the Owners shall be paid nil consideration in respect of that reacquisition. 

  

	4	ACQUISITION OF SHARES BY THE FIRST OWNER 

 Where, by operation of Clause 13 of this Agreement, the First Owner becomes entitled to acquire the Second Owner Interest or any portion of it: 

 

	 	(a)	the Corporation shall issue a notice in writing to the First Owner (“the Acquisition Notice”); 

 

	 	(b)	the Acquisition Notice shall be in writing and shall set out the Second Owner Interest that is being acquired by the First Owner, and the value that will be payable to
the Second Owner, which shall be determined in accordance with Clause 13.2 or 13.3 (as relevant). The consideration payable shall be the Specified Consideration. The Acquisition Notice shall be definitive, and the First Owner shall be entitled to
rely upon it; 

  

	5	DEALINGS WITH SHARES 

  

	5.1	Subject to Clause 5.2, neither Owner may sell, transfer, encumber, charge or otherwise deal with the Shares or any interest therein or create any rights in or over his
or her beneficial interest in any of the Shares without the prior written consent of the other Owner and the Committee. 

  
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	5.2	The Second Owner may not sell, transfer, encumber, charge or otherwise deal with the Shares or any interest therein or create any rights in or over their beneficial
interest in any of the Shares prior to the Vesting Date, other than to the First Owner pursuant to the operation of Clauses 4 and 13. 

  

	5.3	If the Second Owner dies, the personal representatives of the Second Owner will be entitled to enforce the rights and shall be subject to the obligations of the Second
Owner as if they had been a party to this Agreement. 

  

	6	DISPOSITION OF SHARES 

  

	6.1	Except as provided in Clause 12.2, in the event that any or all of the Shares are to be disposed of by the Owners in accordance with the terms of this Agreement, the
Owners shall, conditional upon such disposal, be entitled to the Fair Market Value of the disposed Shares. 

  

	6.2	The Corporation shall advise the Owners in writing of the proportions of such Fair Market Value to which each is entitled and the Owners shall arrange for any such
proceeds to be shared between them accordingly. 

  

	6.3	Where the Fair Market Value of the Shares to be disposed of exceeds the aggregate Base Amount in respect of the Shares sold: 

 

	 	(a)	the First Owner shall be entitled to receive Shares having a value equal to aggregate Base Amount; and 

 

	 	(b)	the Second Owner shall be entitled to receive the Second Owner Proportion, being Shares having a value equal to the excess of the Fair Market Value over the aggregate
Base Amount. 

  

	6.4	Where the Fair Market Value does not exceed the aggregate Base Amount in respect of the Shares, or is realized in respect of Shares subject to the Second Owner Interest
or portion thereof that has not Vested: 

  

	 	(a)	the First Owner shall be entitled to receive the Shares; and 

  

	 	(b)	the Second Owner shall be entitled to receive a payment from the First Owner of US$1. 

  
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	7	DIVIDENDS AND DISTRIBUTIONS 

  

	7.1	Except as provided in Clause 9, in the event that any dividend is paid, or distribution made in respect of Shares that are jointly held by the Owners, the full amount
of that dividend or distribution (as the case may be) shall be allocated to the First Owner. No part of any such dividend or distribution that is paid in respect of such Shares shall be allocable to the Second Owner. 

 

	7.2	For the avoidance of doubt, in the event that, subsequent to an Exercise, any Shares become the exclusive property of the Second Owner, Clause 7.1 shall not apply and
any dividend or distribution that is paid in respect of such Shares shall be paid in accordance with the Bylaws of the Corporation. 

  

	8	VOTING RIGHTS 

  

	8.1	Any voting rights inherent in the Shares that are jointly held by the Owners shall be exercised solely by the First Owner prior to the Vesting Date, and the Second
Owner shall not hold any right to direct voting in respect of the Shares. The First Owner shall exercise its voting rights in accordance with the expressed wishes of the Corporation’s other shareholders, in proportion to the votes
(including abstentions) by said shareholders on the matter in question, and the Company shall advise the First Owner as to such proportions. On and after the Vesting Date, the Second Owner shall be entitled to direct the voting of a number of
Shares as calculated below (the “Specified Number”), which direction shall be given by the Second Owner to the Company and conveyed by the Company to the First Owner, and the First Owner shall vote the balance of the jointly-held Shares,
including any Shares as to which it does not receive a direction from the Second Owner, in the same manner as prior to the Vesting Date. The Company shall direct the First Owner as to the voting of the Shares as aforesaid, and the First Owner
shall be entitled to rely absolutely on that direction and shall have no duty to confirm its accuracy. 

 The
Specified Number shall be calculated as follows: (i) Percentage of Second Owner Interest that has Vested; multiplied by (ii) total number of Shares underlying the Second Owner Interest; multiplied by (iii) 50%. 

 

	8.2	For the avoidance of doubt, in the event that, subsequent to an Exercise, any Shares become the exclusive property of the Second Owner, Clause 8.1 shall not apply and
the ability of the Second Owner to vote in respect of such Shares shall be subject to the Bylaws of the Corporation. 

  
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	9	CORPORATE EVENTS 

  

	9.1	Upon the occurrence of an event described in Section 9 of the Plan (Effect of Certain Changes), the provisions of Section 9 of the Plan shall apply to the
Shares held jointly by the Owners pursuant to this Agreement and shall be construed accordingly taking into account, where relevant, the provisions of this Clause 9 and the Committee shall make such adjustments to the Shares and/or the Base Amount
as the Committee in its discretion deems appropriate. 

  

	9.2	If the application of Section 9 of the Plan and/or the exercise of any discretion by the Committee pursuant to such Section results in the Owners being given a
right, opportunity or offer in relation to the Shares then in such case both Owners (but not one without the other) may exercise any right or opportunity or accept any such offer in relation to the Shares. The Committee shall instruct the First
Owner on its exercise of that right or opportunity. The costs of such exercise or acceptance shall be borne by both Owners in proportion to the respective values of the First Owner’s interest in the Shares and the Second Owner Interest in the
Shares on the date of the event. 

  

	9.3	If there occurs in relation to any of the Shares: 

  

	 	(a)	a transaction which results in a new holding being equated with the original holding for the purposes of capital gains tax; or 

 

	 	(b)	a transaction that would have that result but for the fact that what would be the new holding consists of or includes a qualifying corporate bond;

 references in the Agreement to the Shares shall be construed after the time at which such transaction becomes
effective as being references to any such new shares or securities. 
  

	10	EXERCISE OF VESTED INTERESTS BY SECOND OWNER DURING EMPLOYMENT 

  

	10.1	The Second Owner, so long as he or she continues to be an employee or officeholder of the Corporation or any Subsidiary Corporation, shall be entitled to Exercise any
Vested Interest at any time prior to the 10th anniversary of the JSOP Award Date. 

  

	10.2	In order to Exercise the Vested Interest, the Second Owner shall give notice to the First Owner and the Corporation in the form specified from time to time by the
Corporation. 

  
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	10.3	Upon Exercise of a Vested Interest, the Second Owner shall be entitled to exchange said Vested Interest (in whole or part) for the Interest Market Value thereof in the
form of Specified Consideration. The Corporation shall determine the Interest Market Value and the Specified Consideration in accordance with this Agreement and give notice thereof to the Owner. The Corporation’s determination shall be
definitive and the First Owner shall be entitled to rely upon it. The First Owner shall implement the exchange of the Vested Interest when reasonably practicable after receipt of the notice from the Corporation. 

 

	11	VESTING ON TERMINATION AND POST-TERMINATION EXERCISE BY SECOND OWNER 

 

	11.1	If the Second Owner ceases to be an employee or office holder of the Corporation or any Subsidiary Corporation in the case of death, disability or retirement, the
Second Owner (or in the case of disability or death, the Second Owner’s personal representatives) may Exercise his or her Vested Interest at any time within the period of one (1) year following the date on which the Second Owner ceased to
be an employee or officeholder of the Corporation or any Subsidiary Corporation. 

  

	11.2	If the Second Owner ceases to be an employee or officeholder of the Corporation or any Subsidiary Corporation for Cause, the Second Owner shall have no right to
Exercise his or her Second Owner Interests and shall forfeit his or her Second Owner Interest in the JSOP Award. 

  

	11.3	If the Second Owner ceases to be an employee or officeholder of the Corporation or any Subsidiary Corporation for any reason other than as specified in Clause 11.1 or
11.2 hereof, the Second Owner (or, in the case of subsequent disability or death, the Second Owner’s personal representative) may Exercise his or her Vested Interest at any time within the period of three (3) months following the date on
which the Second Owner ceased to be an employee or officerholder of the Corporation or any Subsidiary Corporation. 

  

	11.4	If the Second Owner ceases to be an employee or office holder of the Corporation or any Subsidiary Corporation, any of the Second Owner Interest that has not Vested on
the date of cessation of office or employment shall not Vest, other than at the discretion of the Committee and if the Committee does determine that the Second Owner Interest has Vested it shall also determine the period within which the Second
Owner Interest is capable of Exercise. 

  
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	11.5	In order to Exercise the Vested Interest pursuant to this Clause 11, the Second Owner shall give notice to the First Owner and the Corporation in the form specified
from time to time by the Corporation. 

  

	11.6	Upon Exercise of a Vested Interest, the Second Owner shall be entitled to exchange said Vested Interest (in whole or part) for the Interest Market Value thereof in the
form of Specified Consideration. The Corporation shall determine the Interest Market Value and Specified Consideration in accordance with this Agreement and give notice thereof to the Owner. The Corporation’s determination shall be definitive
and the First Owner shall be entitled to rely upon it. The First Owner shall implement the exchange of the Vested Interest when reasonably practicable after receipt of the notice from the Corporation. 

 

	12	ACCELERATION EVENTS & TRANSACTIONS 

  

	12.1	Where an Acceleration Event occurs, the Second Owner Interest which is not Vested shall not Vest, unless the Corporation (in its absolute discretion) determines
otherwise. 

  

	12.2	In the event of any Transaction, unless the agreement entered into in respect of the Transaction provides otherwise, the Owners shall receive, in respect of each Share,
the same number and kind of stock, securities, cash, property or other consideration that each holder of a Share was entitled to receive in the Transaction in respect of a Share: provided, however, that Vesting of any Second Owner Interest shall
remain subject to the Vesting Conditions applicable prior to the Transaction. 

  

	13	RIGHT TO ACQUIRE - FIRST OWNER 

  

	13.1	The First Owner shall acquire the Second Owner Interest or any part thereof in any of the circumstances set out in sub-clauses 13.1(a) to (f) below:

  

	 	(a)	if the Second Owner ceases to be an employee or officeholder of the Corporation or any Subsidiary Corporation and the Second Owner Interest (or any part thereof) has
not Vested (and is not deemed to Vest by the Committee pursuant to Clause 11.4) or is forfeited pursuant to Clause 11.2; 

  

	 	(b)	if the period for Exercise specified in clause 11.1 or 11.3 or set by the Committee pursuant to Clause 11.4, as applicable, has expired and the Second Owner has not
during such period Exercised his or her Vested Interest; 

  
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	 	(c)	on the day immediately preceding the tenth anniversary of the JSOP Award Date; 

 

	 	(d)	the date on which the Second Owner becomes bankrupt; 

  

	 	(e)	at any time after the Vesting Date if a Vesting Condition has not been met; and 

 

	 	(f)	at any other time with the consent of the Corporation and the Second Owner. 

 

	13.2	Subject to Clause 13.3, where Clause 13.1(a), (b) or (c) applies, the amount payable by the First Owner to the Second Owner for the Second Owner Interest (or
any part thereof) shall be the higher of US$1 and the lower of the Second Owner Purchase Price of such Second Owner Interest and the Interest Market Value. 

 

	13.3	Where Clause 13.1(a) applies and the Second Owner has ceased to be an employee or officeholder for Cause or where Clause 13.1(d), (e) or (f) applies,
the amount payable by the First Owner to the Second Owner for the Second Owner Interest (or any part thereof) shall be US$1. 

  

	14	TAXATION 

 The Second
Owner shall, as a condition of accepting the interest in the Shares, on the date of this Agreement, enter into an election under section 431(1) ITEPA to disapply the provisions of Chapter 2 of Part 7 ITEPA such that the existence of restrictions
attaching to the Second Owner’s beneficial interest in the Shares is disregarded when calculating the market value of the Second Owner’s beneficial interest in the Shares for tax purposes. If the Second Owner fails to enter into such
election prior to such date as the Corporation may specify, the JSOP Award will be forfeited and the Corporation will reacquire the Shares from the Owners and from the Owners and, for the avoidance of doubt, the Owners shall be paid nil
consideration in respect of that reacquisition. 
  

	15	POWER OF ATTORNEY 

 The
Second Owner: 
  

	 	(a)	hereby appoints any officer of the First Owner as his or her attorney with power to execute on his or her behalf any deed or documents and to take such other actions as
may be required to implement Clauses 3.3 and 4; and 

  
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 Employee Joint Ownership Agreement 

 

	 	(b)	the power of attorney granted by Clause 15(a) shall take effect as security for performance of the obligations of the Second Owner under Clauses 3.3, 4, 11, 12
and 13 and that this Clause 15 shall be irrevocable. 

  

	16	GENERAL 

  

	16.1	Personal Data 

 It is a
condition of this Agreement that the Second Owner consent to the holding and processing of personal data provided by the Second Owner to the Corporation and the First Owner for all purposes relating to this Agreement, including, but not limited to
administering and maintaining records, providing information to the First Owner, registrars, brokers, providing information to future purchasers of the Corporation or the business in which the Second Owner is employed or appointed. 

 

	16.2	Legal Entitlement & Dispute Resolution 

 The Parties acknowledge that in the case of any dispute in relation to the application of any Clauses in this Agreement or the Schedule, the decision of the Committee is final and binding. 

 

	16.3	Amendments 

 The terms of
this Agreement may only be amended in writing by an instrument or deed executed by the Second Owner and the Corporation. 
  

	16.4	Third Party Rights; No Recourse 

 The parties agree that, except as set forth in this Clause, no person other than the Corporation and the Owners shall have any right under this Agreement. The First Owner shall be a third party
beneficiary of this Agreement. The First Owner’s obligations under the TJOA in respect of the Second Owner shall be owed solely to, and shall be enforceable solely by, the Corporation, and the Second Owner shall have no recourse against the
First Owner. 
  

	16.5	Compliance with Laws 

Neither the Corporation nor the First Owner shall be obligated to perform any obligation under this Agreement, including the obligation to
deliver Shares to the Second Owner, if the issuance thereof would result in a violation of law, including, 

  
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without limitation, a violation of any applicable federal, state or foreign securities law. 
  

	16.6	Effect of Plan Amendments 

Any amendment to the Plan shall be deemed to be an amendment to this Agreement to the extent that the amendment is applicable hereto;
provided, however, that no amendment shall adversely affect the rights of an Owner under this Agreement without the Owner’s consent, except to the extent necessary to comply with applicable law. 

 

	16.7	Separability 

 Each
provision of this Agreement shall be considered separable. The invalidity or unenforceability of any provision shall not affect the other provisions, and this Agreement shall be construed in all respects as if such invalid or unenforceable provision
was omitted. 
  

	16.8	Successors 

 This
Agreement shall be binding upon and inure to the benefit of and be enforceable by the parties hereto and any of their respective successors, personal representatives and permitted assigns who agree in writing to be bound by the terms hereof.

  

	16.9	Governing Law 

 This
Agreement is governed by and shall be construed in accordance with the laws of the State of Delaware applicable to agreements entirely to be performed within such State. Federal and state courts sitting in the State of Delaware shall have exclusive
jurisdiction in relation to any claim arising under or relating to this Agreement. 
  

	16.10	Service of process  

Notices to the Corporation given for purposes of this Agreement shall be sent to Virgin Media Inc. at its registered address as shown
above and also to Virgin Media Limited at its principal executive offices at Media House, Bartley Wood Business Park, Bartley Way, Hook, Hampshire RG27 9UP, United Kingdom. For valid service, items so served must be marked for the personal attention
of the General Counsel. 

  
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 Notices to the First Owner given for purposes of this Agreement
shall be sent to Wilmington Savings Fund Society, FSB, at 500 Delaware Avenue, 11th Floor, Wilmington, Delaware 19801. For valid service, items served at this address must be marked for the personal attention of Ms. Raye Goldsborough, Assistant Vice President. 

Notices to the Second Owner given for purposes of this Agreement shall be sent to him or her at the address specified in the Particulars
of Award. The Second Owner hereby consents to service of process in the State of Delaware pursuant to a notice sent to the Second Owner at the address specified in the Particulars of Award. 

A party or the First Owner can modify its notice address for purposes of this Clause by notice given hereunder or by other means
reasonably calculated to provide effective notice to the parties hereto. 
  

	16.11	Counterparts 

 This
Agreement may be executed in any number of counterparts and by the parties on separate counterparts but shall not be effective until each party has executed at least one counterpart. Each counterpart shall constitute an original of this Agreement
but all counterparts put together shall constitute but one and the same document. 
 IN WITNESS WHEREOF the parties have duly executed
this Agreement by its duly authorized signatories on the first date written above. 
  

			
	VIRGIN MEDIA INC.
		
	 By:
	 	  

	 Name:
	 	
	 Title:
	 	
	
	THE EMPLOYEE NAMED BELOW
		
	 By:
	 	  

	 Name:
	 	

  
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 EXHIBIT A - PARTICULARS OF AWARD 

Employee Name: 

Employee Address: 
 JSOP Award Date: 
 Purchase Payment Date: 

Second Owner Purchase Price per Share: $            , which consists
of $             with respect to the first grant below (time based vesting) and $             with respect to the
second grant below (performance based vesting) 
  

			
	Base Amount per Share:	  	$            , constituting an amount equal to 120% of Fair Market Value
		
	Number of Shares:	  	
		
	The Vesting Condition is:	  	See Annex 1.

 [INSERT VESTING CONDITION ANNEX, SPECIFYING
TIME BASED VESTING SCHEDULE ] 
  

			
	Number of Shares:	  	
		
	The Vesting Condition is:	  	See Annex 1.

 [INSERT VESTING CONDITION ANNEX, SPECIFYING
PERFORMANCE OBJECTIVE AND PERFORMANCE CYCLE] 

  
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 EXHIBIT A – ANNEX 1 (VESTING CONDITIONS) 

  
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 APPENDIX 1 – TRUSTEE JOINT OWNERSHIP AGREEMENT (follows) 

  
 Page 19 of 19Form of RSU Agreement (JSOP Supplementary Award) for grants made under JSOP

 Exhibit 10.38 
 VIRGIN MEDIA INC. 
 FORM OF RESTRICTED STOCK UNIT AGREEMENT

 JSOP SUPPLEMENTARY AWARD 
 THIS AGREEMENT (this “Agreement”) is made and entered into as of 28 January 2011 (“Grant Date”) by and between Virgin Media Inc., a Delaware corporation (the “Company”),
and [NAME] (the Employee”). Unless the context otherwise requires, terms used but not defined herein shall have the same meaning as in the Virgin Media Inc. 2010 Stock Incentive Plan, as amended by Schedule B – the Joint Stock Ownership
Plan Sub-Plan (the “Plan”) or in the Employee Joint Ownership Agreement relating to the Plan between the Company and the Employee dated 28 January 2011 (the “EJOA”). 

1. Grant of Restricted Stock Units. Subject to and upon the terms, conditions, and restrictions set forth in this Agreement
and in the Plan, the Company hereby grants to the Employee a maximum of [NUMBER] Restricted Stock Units in connection with the Employee’s simultaneous acquisition of the Second Owner Interest pursuant to Section A of Exhibit A – Annex 1 of
the EJOA. 
 2. Vesting of Restricted Stock Units. 

(a) Vesting Schedule. Except as otherwise provided in this Agreement, a number of Restricted Stock Units shall become
non-forfeitable if and only if the Employee Exercises the Vested Interest. The number of Restricted Stock Units that shall become non-forfeitable shall be calculated in accordance with Exhibit A. 

(b) No Accelerated Vesting. Notwithstanding Section 7(b)(2) of the Plan, the Restricted Stock Units shall not vest or
become non-forfeitable upon the occurrence of an Acceleration Event unless the Committee, in its absolute discretion, determines otherwise after the Grant Date. 
 c) Continuous Employment. For purposes of this Agreement, the continuous employment of the Employee with the Company shall include employment with a Subsidiary Company, Parent Company or
Affiliated Entity, and shall not be deemed to have been interrupted, and the Employee shall not be deemed to have ceased to be an employee of the Company by reason of the transfer of the Employee’s employment among the Company, a Subsidiary
Company, Parent Company or Affiliated Entity. 
 3. Forfeiture of Restricted Stock Units. 

(a) The Restricted Stock Units that have not theretofore become non-forfeitable shall be forfeited immediately pro rata to the
entitlement of the First Owner to acquire the Second Owner’s Interest (or any part thereof) pursuant to Clause 13 of the EJOA. 
 (b) In the event that the a number of Restricted Stock Units have become non-forfeitable pursuant to Clause 2(a) above, a number of Restricted Stock Units shall be forfeited immediately. The number of
Restricted Stock Units that shall be forfeited shall be calculated in accordance with Exhibit I hereto. 
 (c) In the event of a
forfeiture, forfeited Restricted Stock Units shall cease to be outstanding and the Employee shall cease to have right, title or interest in, to or on account of the forfeited Restricted Stock Units or any underlying shares of Common Stock.

 4. Settlement of Restricted Stock Units. Upon Restricted Stock Units becoming non-forfeitable in accordance
with Section 2 of this Agreement, each such Restricted Stock Unit shall entitle the Employee to, in the discretion of the Committee, one share of Common Stock or an amount of cash equal to the Fair Market Value of one share of Common Stock
determined as of the date on which such Restricted Stock Units become non-forfeitable. Settlement of the Restricted Stock Units shall occur on the “Prescribed Date” as determined by the Committee in its reasonable discretion. If settlement
is made in the form of shares of Common Stock, such shares shall be evidenced by book entry registration or by a certificate registered in the name of the Employee. 
 5. Dividend, Voting and Other Rights. The Employee shall have none of the rights of a shareholder with respect to any shares of Common Stock underlying the Restricted Stock Units, including
the right to vote such shares and accrue or receive any dividends that may be paid thereon until such time, if any, that shares of Common Stock are delivered to the Employee in settlement thereof; provided, that, upon the occurrence of an
event set forth in Section 9 of the Plan, the Restricted Stock Units shall be subject to adjustment pursuant to Section 9 of the Plan. 
 6. No Special Employment Rights. Nothing contained in the Plan or this Agreement shall be construed or deemed by any person under any circumstances to obligate the Company to continue the
employment of the Employee for any period. 

 7. Withholding. It shall be a condition to the vesting of any Restricted Stock
Units, the payment of cash hereunder, or the issuance of shares of Common Stock hereunder, as the case may be, that the Employee shall pay, or make provisions for payment of, all income, employment or other tax (or similar) and social security (or
similar) withholding requirements in a manner that is satisfactory to the Company for the payment thereof. 
 8.
Miscellaneous. 
 (a) Except as otherwise expressly provided herein, this Agreement may not be amended or
otherwise modified in a manner that adversely affects the rights of the Employee, unless evidenced in writing and signed by the Company and the Employee. 
 (b) All notices under this Agreement shall be delivered by hand, sent by commercial overnight courier service or sent by registered or certified mail, return receipt requested, and first-class postage
prepaid, to the Employee at the address on file with the Company’s Payroll Department and to the Company at 909 Third Avenue, Suite 2863, New York, NY 10022, or at such other address as may be designated in a notice by either party to the
other. 
 (c) The Company shall not be obligated to issue any shares of Common Stock or other securities pursuant to this
Agreement if the issuance thereof would result in a violation of any applicable federal and state securities laws. 
 (d) Any
amendment to the Plan or to the EJOA shall be deemed to be an amendment to this Agreement to the extent that the amendment is applicable hereto; provided, however, that no amendment shall adversely affect the rights of the Employee
under this Agreement without the Employee’s consent, except to the extent necessary to comply with applicable law. 
 (e)
This Agreement is subject to the terms and conditions of the Plan. In the event of any inconsistency between the provisions of this Agreement and the Plan, the Plan shall govern. The Committee, acting pursuant to the Plan, as constituted from time
to time, shall, except as expressly provided otherwise herein, have the right to determine any questions that arise in connection with this Agreement. 
 (f) Each provision of this Agreement shall be considered separable. The invalidity or unenforceability of any provision shall not affect the other provisions, and this Agreement shall be construed in all
respects as if such invalid or unenforceable provision was omitted. 
 (g) This Agreement shall be governed by and construed in
accordance with the laws of the State of Delaware. 
 (h) The failure of the Company or the Employee to insist upon strict
performance of any provision hereunder, irrespective of the length of time for which such failure continues, shall not be deemed a waiver of such party’s right to demand strict performance at any time in the future. No consent or waiver,
express or implied, to or of any breach or default in the performance of any obligation or provision hereunder shall constitute a consent or waiver to or of any other breach or default in the performance of the same or any other obligation
hereunder. 
 (i) This Agreement is a matter entirely separate from any pension right or entitlement that the Employee may have
and from his or her terms and conditions of employment, and, in particular (but without limiting the generality of the foregoing), if the Employee leaves the employment of the Company and any Parent Company, Subsidiary Company or Affiliated Entity
or otherwise ceases to be an employee thereof, he or she shall not be entitled to any compensation for any loss of any right or benefit or prospective right or benefit under this Agreement which he or she might otherwise have enjoyed whether such
compensation is claimed by way of damages for wrongful dismissal or other breach of contract or by way of compensation for loss of office or otherwise howsoever. 
 (j) Except as expressly provided in the Plan, no person who is not a party hereto shall be a third party beneficiary of, or have any rights under, this Agreement. 

 IN WITNESS WHEREOF, the parties to the Agreement have duly executed and delivered this
Agreement as of the date first written above. 
  

			
	VIRGIN MEDIA INC.
		
	By:	 	  

	Name:	 	Neil Berkett
	Title:	 	Chief Executive Officer

  

			
	ACCEPTED AND AGREED
		
	By:	 	  

	Name:	 	[NAME]
		
	Date:	 	  

 Exhibit I [RSU TYPE] 
 The number of Restricted Stock Units that shall become non-forfeitable shall be ‘N’: 
  

			
	N =	  	X x Z
		  	FMV

 Where: 

 

					
	X	  	is the lower of:
			
		  	A.	  	the Fair Market Value on the Exercise Date; and
		  	B.	  	the Base Amount;
		
	Z	  	is the number of Shares in respect of which the Second Owner’s Interest is Exercised; and
		
	FMV	  	is the Fair Market Value on the Exercise Date.

The number of Restricted Stock Units that shall be forfeited shall be ‘F’: 

 

			
	F =	  	Z – N

 Exhibit I [OPTION TYPE] 

The number of Restricted Stock Units that shall become non-forfeitable shall be ‘N’: 

 

			
	N =	  	(X - Y) x Z
		  	FMV

 Where: 

 

					
	X	  	is the lower of:
			
		  	A.	  	the Fair Market Value on the Exercise Date; and
		  	B.	  	the Base Amount;
		
	Y	  	is the Fair Market Value of a Share on the JSOP Award Date;
		
	Z	  	is the number of Shares in respect of which the Second Owner’s Interest is Exercised; and
		
	FMV	  	is the Fair Market Value on the Exercise Date.

The number of Restricted Stock Units that shall be forfeited shall be ‘F’: 

 

			
	F =	  	Z – N

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