Document:

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                                                                Exhibit 4.1

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              COMMON STOCK                               COMMON STOCK

              [NUMBER]                                     [SHARES]

     INCORPORATED UNDER THE LAWS OF         SEE REVERSE FOR CERTAIN DEFINITIONS
         THE STATE OF DELAWARE

   THIS CERTIFICATE IS TRANSFERABLE IN
CHICAGO, ILLINOIS, OR NEW YORK, NEW YORK                 CUSIP 404429 10 2

                                      [HALO-TM- LOGO]

                                 HA - LO INDUSTRIES, INC.

            THIS CERTIFIES THAT

            IS THE OWNER OF

    FULLY PAID AND NON-ASSESSABLE SHARES OF COMMON STOCK, $.001 PAR VALUE, OF
                             HA - LO INDUSTRIES, INC.

                               CERTIFICATE OF STOCK

TRANSFERABLE ONLY ON THE BOOKS OF THE CORPORATION BY THE HOLDER HEREOF IN
PERSON OR BY DULY AUTHORIZED ATTORNEY UPON SURRENDER OF THIS CERTIFICATE
PROPERLY ENDORSED.
THIS CERTIFICATE IS NOT VALID UNLESS COUNTERSIGNED AND REGISTERED BY THE
TRANSFER AGENT AND REGISTRAR.
WITNESS THE FACSIMILE SEAL AND THE SIGNATURES OF ITS DULY AUTHORIZED OFFICERS.

                  [HA - LO INDUSTRIES, INC. CORPORATE SEAL]

Dated

/s/ Barry J. Shkolnik                                /s/ Bradley A. Keywell
SECRETARY                                            PRESIDENT

Authorized Signature

Countersigned and Registered:
           COMPUTERSHARE INVESTOR SERVICES LLC
                    (Chicago, Illinois)         Transfer Agent
                                                and Registrar

By

                                                           Authorized Signature

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                            HA-LO INDUSTRIES, INC.

    The record holder of this Certificate may obtain from the Secretary of
the Corporation, upon request and without charge, a full statement of the
designations, relative rights, preferences and limitations of the shares of
each class authorized to be issued; the designations, relative rights,
preferences and limitations of each series of preferred shares authorized to
be issued so far as the same have been fixed; and the authority of the Board
of Directors to designate and fix the relative rights, preferences and
limitations of other series.

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    The following abbreviations, when used in the inscription on the face of
this certificate, shall be construed as though they were written out in full
according to applicable laws or regulations:

TEN COM-  as tenants in common
TEN ENT-  as tenants by the entireties
 JT TEN-  as joint tenants with
          right of survivorship and
          not as tenants in common

UNIF GIFT MIN ACT- ___________Custodian___________
                    (Cust)              (Minor)

               under Uniform Gifts to Minors
               Act__________________________
                          (State)

   Additional abbreviations may also be used though not in the above list.

   FOR VALUE RECEIVED,___________________HEREBY SELL, ASSIGN AND TRANSFER UNTO

      PLEASE INSERT SOCIAL SECURITY OR OTHER
          IDENTIFYING NUMBER OF ASSIGNEE
_____________________________________________

_______________________________________________________________________________

_______________________________________________________________________________
            PLEASE PRINT OR TYPEWRITE NAME AND ADDRESS OF ASSIGNEE
_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_________________________________________________________________________SHARES
OF THE CAPITAL STOCK REPRESENTED BY THE WITHIN CERTIFICATE, AND DO HEREBY

IRREVOCABLY CONSTITUTE AND APPOINT____________________________________________

____________________________________________________________________ATTORNEY TO
TRANSFER THE SAID STOCK ON THE BOOKS OF THE WITHIN-NAMED CORPORATION WITH
FULL POWER OF SUBSTITUTION IN THE PREMISES.

DATED _______________________  X______________________________________________

                               X______________________________________________
                                NOTICE: THE SIGNATURE(S) TO THIS ASSIGNMENT
                                MUST CORRESPOND WITH THE NAME(S) AS WRITTEN
                                UPON THE FACE OF THE CERTIFICATE, IN EVERY
                                PARTICULAR, WITHOUT ALTERATION OR ENLARGEMENT,
                                OR ANY CHANGE WHATEVER.

SIGNATURE GUARANTEED:______________________________<PAGE>
                           THE FAMILY EDUCATION COMPANY
                   AMENDED AND RESTATED 1990 STOCK OPTION PLAN(1)

     1.  DEFINITIONS. As used in this Amended and Restated 1990 Stock Option
Plan of The Family Education Company, the following terms shall have the
following meanings:

         1.1.  BOARD means the Company's Board of Directors.

         1.2.  CODE means the federal Internal Revenue Code of 1986, as
amended.

         1.3.  COMMITTEE means a committee appointed by the Board, responsible
for the administration of the Plan, as provided in section 5 of the Plan.

         1.4.  COMPANY means The Family Education Company (formerly named
Educational Publishing Group, Inc.), a Delaware corporation.

         1.5.  EMPLOYMENT AGREEMENT means an agreement, if any, between the
Company and an Optionee, setting forth, INTER ALIA, conditions and restrictions
upon the transfer of shares of Stock.

         1.6.  FAIR MARKET VALUE means the value of a share of Stock on any
date as determined by the Board, which determination shall be final, binding
and conclusive.

         1.7.  GRANT DATE means the date as of which an Option is granted, as
determined under Section 7.

         1.8.  INCENTIVE OPTION means an Option which by its terms is to be
treated as an "incentive stock option" within the meaning of Section 422A of
the Code.

         1.9.  NONSTATUTORY OPTION means an Option that is not an Incentive
Option.

         1.10. OPTION means an option to purchase shares of Stock granted under
the Plan.

         1.11. OPTION AGREEMENT means an agreement between the Company and an
Optionee, setting forth the terms and conditions of an Option.

         1.12. OPTION PRICE means the price paid by an Optionee for a share of
Stock upon exercise of an Option.

         1.13. OPTIONEE means a person eligible to receive an Option, as
provided in Section 6, to whom an Option shall have been granted under the
Plan.

         1.14. PLAN means the Amended and Restated 1990 Stock Option Plan
of the

-------------------
(1) This Plan was amended effective June 28, 2000, so that all references to
    Stock of The Family Education Company shall be deemed to be references to
    Pearson plc Ordinary Shares.

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Company, as amended from time to time.

         1.15. STOCK means Common Stock, Par Value $.0001 per share, of the
Company.

         1.16. STOCKHOLDERS AGREEMENT means the agreement between the Company
and certain shareholders, setting forth, INTER ALIA, certain restrictions
upon the transfer of shares of Stock.

         1.17. TEN PERCENT OWNER means a person who owns, or is deemed within
the meaning of Section 422A(b)(6) of the Code to own, stock possessing more
than 10% of the total combined voting power of all classes of stock of the
Company (or its parent or subsidiary corporations). Whether a person is a Ten
Percent Owner shall be determined with respect to each Option based on the
facts existing immediately prior to the Grant Date of such Option.

         1.18. VESTING YEAR for any portion of any Incentive Option means the
calendar year in which that portion of the Option first becomes exercisable.

     2.  PURPOSE. This Plan is intended to encourage ownership of Stock by
employees and consultants of the Company and its subsidiaries and to provide
additional incentives for them to promote the success of the Company's
business. The Plan is intended to be an incentive stock option plan within
the meaning of Section 422A of the Code but not all Options granted hereunder
are required to be Incentive Options.

     3.  TERM OF THE PLAN. Options may be granted hereunder at any time in the
period commencing on the approval of the Plan by the Board and ending
June 1, 2000.

     4.  STOCK SUBJECT TO THE PLAN. At no time shall the number of shares of
Stock then outstanding which are attributable to the exercise of Options
granted under the Plan, plus the number of shares then issuable upon exercise
of outstanding Options granted under the Plan, exceed 6,475,000 shares,
subject, however, to the provisions of Section 17 of the Plan. Shares to be
issued upon the exercise of Options granted under the Plan may be either
authorized but unissued shares or shares held by the Company in its treasury.
If any Option expires or terminates for any reason without having been
exercised in full, the shares not purchased thereunder shall again be
available for Options thereafter to be granted.

     5.  ADMINISTRATION. Unless the Board appoints a Committee, consisting of
members of the Board (in which case the Committee shall be substituted for
the Board for all purposes of this Section 5), the Plan shall be administered
by the Board. Subject to the provisions of the Plan, the Board shall have
complete authority, in its discretion, to make or to select the manner of
making the following determinations with respect to each Option to be granted
by the Company: (a) the employee or consultant to receive the Option; (b)
whether the Option (if granted to an employee) will be an Incentive Option
or Nonstatutory Option; (c) the time of granting the Option;

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(d) the number of shares subject to the Option; (e) the Option Price; (f) the
Option period; and (g) the Option exercise date or dates. In making such
determinations, the Board may take into account the nature of the services
rendered by the respective employees and consultants, their present and
potential contributions to the success of the Company and its subsidiaries,
and such other factors as the Board in its discretion shall deem relevant.
Subject to the provisions of the Plan, the Board shall also have complete
authority to interpret the Plan, to prescribe, amend and rescind rules and
regulations relating to it, to determine the terms and provisions of the
respective Option Agreements (which need not be identical), and to make all
other determinations necessary or advisable for the administration of the
Plan. The Board's determinations on the matters referred to in this Section 5
shall be conclusive.

     6.  ELIGIBILITY. An Option shall be granted only to an employee or
consultant of one or more of the Company or any subsidiary thereof. A
director of one or more of the Company and any subsidiary who is not also an
employee or consultant of one or more of the Company or a subsidiary shall
not be eligible to receive an Option.

     7.  TIME OF GRANTING OPTIONS. The granting of an Option shall take place
at the time specified in the Option Agreement. Only if expressly so provided
in the Option Agreement, shall the Grant Date be the date on which an Option
Agreement shall have been duly executed and delivered by the Company and the
Optionee.

     8.  OPTION PRICE. The Option Price under each Incentive Option shall be
not less than 100% of the Fair Market Value of Stock on the Grant Date, or
not less than 110% of the Fair Market Value of Stock on the Grant Date if the
Optionee is a Ten Percent Owner. The Option Price under each Nonstatutory
Option shall not be so limited solely by reason of this Section 8.

     9.  OPTION PERIOD. No Incentive Option may be exercised later than the
tenth anniversary of the Grant Date, but in any case not later than the fifth
anniversary of the Grant Date, if the Optionee is a Ten Percent Owner. The
Option period under each Nonstatutory Option shall not be so limited solely
by reason of this Section 9. An Option may become exercisable in such
installments, cumulative or non-cumulative, as the Board may determine. In
the case of an Option not otherwise immediately exercisable in full, the
Board may accelerate the exercisability of such Option in whole or in part at
any time, provided the acceleration of the exercisability of any Incentive
Option would not cause the Option to fail to comply with the provisions of
Section 422A of the Code.

     10. LIMIT ON INCENTIVE OPTION CHARACTERIZATION. No Incentive Option shall
be considered an Incentive Option to the extent pursuant to its terms it
would permit the Optionee to purchase for the first time in any Vesting Year
under that Incentive Option more than the numbers of shares of Stock
calculated by dividing the current limit by the Option Price. The current
limit for any Optionee for any Vesting Year shall be $100,000 minus the
aggregate Fair Market Value at the date of grant of the number of shares of
Stock available for purchase for the first time in the Vesting Year under
other Incentive Option granted to the Optionee under the Plan

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after December 31, 1986 and each other incentive stock option granted to the
Optionee after December 31, 1986 under any other incentive stock option plan
of the Company (and any parent and subsidiary corporations).

     11. EXERCISE OF OPTION. An Option may be exercised by the Optionee giving
written notice, in the manner provided in Section 21, specifying the number
of shares with respect to which the Option is then being exercised. The
notice shall be accompanied by payment in the form of cash, or certified or
bank check payable to the order of the Company in an amount equal to the
option price of the shares to be purchased. Receipt by the Company of such
notice and payment shall constitute the exercise of the Option. Within 30 days
thereafter but subject to the remaining provisions of the Plan, the Company
shall deliver or cause to be delivered to the Optionee or his agent a
certificate or certificates for the number of shares then being purchased. Such
shares shall be fully paid and nonassessable.

     12. RESTRICTIONS ON ISSUE OF SHARES.

         (a) Notwithstanding any other provision of the Plan, if, at any time,
in the reasonable opinion of the Company the issuance of shares of Stock
covered by the exercise of any Option may constitute a violation of law, then
the Company may delay such issuance and the delivery of a certificate for
such shares until (i) approval shall have been obtained from such
governmental agencies, other than the Securities and Exchange Commission, as
may be required under any applicable law, rule, or regulation; and (ii) in
the case where such issuance would constitute a violation of a law
administered by or a regulation of the Securities and Exchange Commission, one
of the following conditions shall have been satisfied:

         (1) the shares with respect to which such Option has been exercised
     are at the time of the issue of such shares effectively registered under
     the Securities Act of 1933, as amended (the "Securities Act"); or

         (2) a no-action letter in form and substance reasonably satisfactory
     to the Company with respect to the issuance of such shares shall have
     obtained by the Company from the Securities and Exchange Commission.

The Company shall make all reasonable efforts to bring about the occurrence
of said events.

         (b) Each certificate representing shares issued upon the exercise
of an Option will bear restrictive legends which may refer to this Plan and
to applicable restrictions under the Stockholders Agreement and Employment
Agreement.

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     13. PURCHASE FOR INVESTMENT: SUBSEQUENT REGISTRATION.

          (a) Unless the shares to be issued upon exercise of an Option granted
under the Plan have been effectively registered under the Securities Act, the
Company shall be under no obligation to issue any shares covered by any
Option unless the person who exercises such Option, in whole or in part,
shall give a written representation to the Company which is satisfactory in
form and substance to its counsel and upon which the Company may reasonably
rely, that he or she is acquiring the shares issued pursuant to such exercise
of the Option as an investment and not with a view to, or for sale in
connection with, the distribution of any such shares.

          (b) Each share of Stock issued pursuant to the exercise of an Option
granted pursuant to this Plan may bear a reference to the investment
representation made in accordance with this Section 13 and to the fact that no
registration statement has been filed with the Securities and Exchange
Commission in respect to said Stock.

          (c) If the Company shall deem it necessary or desirable to register
under the Securities Act or other applicable statutes any shares with respect
to which an Option shall have been granted, or to qualify any such shares for
exemption from the Securities Act or other applicable statutes, then the
Company shall take such action at its own expense. The Company may require
from each Option holder, or each holder of shares of Stock acquired pursuant
to the Plan, such information in writing for use in any registration
statement, prospectus, preliminary prospectus or offering circular as is
reasonably necessary for such purpose and may require reasonable indemnity to
the Company and its officers and directors from such holder against all
losses, claims, damage and liabilities arising from such use of the
information so furnished and caused by any untrue statement of any material
fact therein or caused by the omission to state a material fact required to
be stated therein or necessary to make the statement therein not misleading
in the light of the circumstances under which they were made.

          (d) Whenever shares are to be issued in satisfaction of an Option
granted hereunder, the Company shall have the right to require the Optionee
to execute and deliver and otherwise become a party to the Stockholders
Agreement in respect of such shares.

     14. WITHHOLDING: NOTICE OF DISPOSITION OF STOCK PRIOR TO EXPIRATION OF
SPECIFIED HOLDING PERIOD.

          (a) Whenever shares are to be issued in satisfaction of an Option
granted hereunder, the Company shall have the right to require the Optionee
to remit to the Company an amount sufficient to satisfy federal, state, local
or other withholding tax requirements if and to the extent required by law
(whether so required to secure for the Company an otherwise available tax
deduction or otherwise) prior to the delivery of any certificate or
certificates for such shares.

          (b) The Company may require as a condition to the issuance of shares
covered

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by any Incentive Option that the party exercising such Option give a written
representation to the Company which is satisfactory in form and substance to
its counsel and upon which the Company may reasonably rely, that he or she
will report to the Company any disposition of such shares prior to the
expiration of the holding periods specified by Section 422A(a)(1) of the
Code.  If and to the extent that the realization of income in such a
disposition imposes upon the Company federal, state, local or other
withholding tax requirements, or any such withholding is required to secure for
the Company an otherwise available tax deduction, the Company shall have the
right to require that the recipient remit to the Company an amount sufficient
to satisfy those requirements; and the Company may require as a condition to
the issuance of shares covered by an Incentive Option that the party
exercising such option give a satisfactory written representation promising
to make such a remittance.

     15. TERMINATION OF ASSOCIATION WITH THE COMPANY.  Subject to all other
provisions of this Plan, the Board shall determine the period of time during
which an Optionee may exercise an Option following (i) the termination of the
Optionee's employment or association with the Company or (ii) the death or
disability of the Optionee.  Such periods shall be set forth in the agreement
evidencing any Nonstatutory Option, but if not so specified and with respect to
all Incentive Options, the limits set forth below shall apply:

               (i) An Option may be exercised to the extent exercisable as of
          the date of such cessation, within the period of ninety (90) days
          after the date the Optionee ceases to be an employed by or associated
          with the Company(or within such lesser period as may be specified in
          the option  agreement); provided, however, that the option agreement
          may designate a longer exercise period, in which case, if the Option
          is an Incentive Option, then the exercise after such three-month
          period shall be treated as the exercise of a Nonstatutory Option.

               (ii) If the Optionee dies while an employee or consultant of
          the Company or within ninety (90) days after the Optionee ceases to
          be such an employee or consultant of the Company, the Option may be
          exercised by the person to whom it is transferred by will or the laws
          of descent and distribution within the period of one (1) year after
          the date of death (or within such lesser period as may be specified
          in the option agreement), to the extent exercisable as of the date of
          such cessation.

               (iii) If the Optionee becomes disabled while an employee or
          consultant of the Company, the Option may be exercised within the
          period of one (1) year after the date the Optionee's employment or
          association ceases because of such disability (or within such lesser
          period as may be specified in the option agreement), to the extent
          exercisable as of the date of such cessation.

Military or sick leave shall not be deemed a termination of employment,
PROVIDED that it does not exceed the longer of 90 days or the period during
which the absent Optionee's reemployment rights,

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if any, are guarantied by statute or by contract. Notwithstanding the
foregoing provisions, no Option may be exercised after its expiration date.

          16. TRANSFERABILITY OPTIONS. Options shall not be transferable,
otherwise than by will or the laws of descent and distribution, and may be
exercised during the life of the Optionee only by the Optionee.

          17. ADJUSTMENT OF NUMBER OF OPTION SHARES.

          (a) In the event of any consolidation or merger of the Company with
or into another company or in case of any sale or conveyance to another
company or entity of the property of the Company as a whole or substantially
as a whole (an "Acquisition"), the Options shall be assumed or equivalent
options shall be substituted (giving proper credit to any Optionee for that
portion of the Option which has otherwise vested and become exercisable prior
to the Acquisition) by the surviving company or entity (the "Successor");
provided, however, that if such Options are not assumed by or substituted
with equivalent options of the Successor, then all outstanding Options shall
become exercisable in full immediately prior to the closing of such
Acquisition.

          (b) In the event of any stock dividend payable in Stock, Stock
split, or any split-up or contraction in the number of shares of Stock or any
reclassification or change of outstanding shares of Stock after the date of
the Option Agreement and prior to the exercise in full of the Option, the
number of shares subject to such Option Agreement and the price to be paid
for each share subject to the Option shall be proportionately adjusted.

          (c) Except as any otherwise be provided in the applicable option
agreement and subject to paragraph 17(a), in the event of a consolidation or
merger or sale of all or substantially all of the assets of the Company in
which outstanding shares of Stock are exchanged for securities, cash or other
property of any other corporation or business entity, the Board, or the board
of directors of any corporation assuming the obligations of the Company, shall,
in its discretion, take any one or more of the following actions, as to
outstanding Options: (i) provide that such Options shall be assumed, or
equivalent options shall be substituted, by the acquiring or succeeding
corporation (or an affiliate thereof); (ii) upon written notice to the
optionees, provide that any and all outstanding Options shall become
exercisable in full (to the extent not otherwise so exercisable) as of a
specified date or time ("Accelerated Vesting Date") prior to the consummation
of such transaction, and that all unexercised Options shall terminate as of
a specified date or time ("Accelerated Expiration Date") following the
Accelerated Vesting Date unless exercised by the optionee prior to the
Accelerated Expiration Date, provided, however, that optionees shall be given
a reasonable period of time within which to exercise or provide for the
exercise of outstanding Options following such written notice and before the
Accelerated Expiration Date; (iii) in the event of a merger under the terms
of which holders of the Stock of the Company will receive upon consummation
thereof a cash payment for each share surrendered in the merger (the "Merger
Price"), terminate each outstanding Option in exchange for a payment, made or
provided for by the Company, equal in amount to the product of the excess, if
any, of the Merger Price over the per-share exercise of each such Option,
multiplied by the

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number of shares of Stock subject to such Option; or (iv) terminate each
outstanding Option in exchange for a cash payment equal in amount to the
product of the excess, if any, of the Fair Market Value of a share of Stock
over the per-share exercise price of each such Option, multiplied by the
number of shares subject to such Option.

          (d) Notwithstanding the foregoing paragraphs 17(b) and (c), (i) the
foregoing actions are subject to the approval of the Board and any accounting
considerations for any Acquisition which is treated as a "pooling of
interests" transaction pursuant to the Accounting Principles Board (APB)
Option No. 16 and successor rules and opinions, if any discretionary action
by the Board would otherwise violate the accounting rules for treatment of
the Acquisition as "pooling of interests", and (ii) the foregoing actions are
subject to approval of the Board and considerations of tax and accounting
implications if any such adjustment would cause any Incentive Option granted
under the Plan to fail to qualify as an incentive stock option within the
meaning of Section 422 of the Code.  Upon dissolution or liquidation of the
Company, the Option shall terminate, but the Optionee (if at the time in the
employ or retained as a consultant of the Company or any of its subsidiaries)
shall have the right, immediately prior to such dissolution or liquidation,
to exercise the Option to the extent exercisable on the date of such
dissolution or liquidation.  No fraction of a share shall be purchasable or
deliverable upon exercise, but in the event any adjustment hereunder of the
number of shares covered by the Option shall cause such number to include a
fraction of a share, such number of shares shall be adjusted to the nearest
smaller whole number of shares.  In the event of changes in the outstanding
Stock by reason of any stock dividend, split-up, contraction,
reclassification, or change of outstanding shares of Stock of the nature
contemplated by this Section 17, the number of shares of Stock available for
the purpose of the Plan as stated in Section 4 shall be correspondingly
adjusted.

          18. RESERVATION OF STOCK.  The Company shall at all times during
the term of the Option reserve or otherwise keep available such number of
shares of Stock as will be sufficient to satisfy the requirements of the Plan
and shall pay all fees and expenses necessarily incurred by the Company
in connection therewith.

          19. LIMITATION OF RIGHTS IN STOCK: NO SPECIAL EMPLOYMENT OR OTHER
RIGHTS.  The Optionee shall not be deemed for any purpose to be a stockholder
of the Company with respect to any of the shares of Stock covered by an
Option, except to the extent that the Option shall have been exercised with
respect thereto and, in addition, a certificate shall have been issued
therefor and delivered to the Optionee or his agent.  Any Stock issued
pursuant to the Option shall be subject to all restrictions upon the transfer
thereof which may be now or hereafter imposed by the Certificate of
Incorporation, the By-laws of the Company, the Stockholders Agreement and the
Employment Agreement.  Nothing contained in the Plan or in any Option shall
confer upon any Optionee any right with respect to the continuation of his or
her employment with, or retention as a consultant by, the Company (or any
subsidiary), or interfere in any way with the right of the Company (or any
subsidiary), subject to the terms of any separate employment or consulting
agreement or provision of law or corporate articles or by-laws to the
contrary, at any time to

                                                                              8
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terminate such employment or consulting agreement or to increase or decrease
the compensation of the Optionee from the rate in existence at the time of
the grant of an Option.

          20. TERMINATION AND AMENDMENT OF THE PLAN.  The Board may at any
time terminate the Plan or make such modifications of the Plan as it shall
deem advisable.  No termination or amendment of the Plan may, without the
consent of the Optionee to whom any Option shall theretofore have been
granted, adversely affect the rights of such Optionee under such Option.

          21. NOTICES AND OTHER COMMUNICATIONS. All notices and other
communications required or permitted under the Plan shall be effective if in
writing and if delivered or sent by certified or registered mail, return
receipt requested (a) if to the Optionee, at his or her residence address
last filed with the Company, and (b) if to the Company, at 20 Park Plaza,
Suite 1215, Boston, MA 02116, Attention: President, with a copy to the
Secretary of the Company, or to such other persons or addresses as the
Optionee or the Company may specify by a written notice to the other from
time to time.

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