Document:

Exhibit 10.3

 

TILE SHOP HOLDINGS, INC.

 

INCENTIVE STOCK OPTION AGREEMENT

 

1.           Grant
of Option. Tile Shop Holdings, Inc., a Delaware corporation (the “Company”), hereby grants to [                                   
] (the “Employee”), an option (the “Option”), pursuant to the Company’s 2012 Equity Award Plan
(the “Plan”), to purchase an aggregate of [                          
] shares (the “Underlying Shares”) of Common Stock, par value $0.0001 per share (“Common Stock”), of
the Company at a price of $[        ] per share (the “Exercise Price”), purchasable
as set forth in and subject to the terms and conditions of this Incentive Stock Option Agreement (the “Agreement”)
and the Plan. Except where the context otherwise requires, the term “Company” shall include the parent and all subsidiaries
of the Company as defined in Sections 424(e) and 424(f) of the Internal Revenue Code of 1986, as amended (the “Code”).
Capitalized terms used but not otherwise defined herein shall have the meaning ascribed to such terms in the Plan. To the extent
that any term of this Agreement conflicts or is otherwise inconsistent with any term of the Plan, as amended from time to time,
the terms of the Plan shall take precedence and supersede any such conflicting or inconsistent term contained herein.

 

2.       
   Incentive Stock Option. This Option is intended to qualify as an “incentive stock option”
within the meaning of Section 422 of the Code.

 

3.       
   Exercise of Option and Provisions for Termination.

 

(a)          Vesting
Schedule. [Vesting to be specified by the Compensation Committee of the Board of Directors.] Except as otherwise provided in
this Agreement, this Option may be exercised at any time prior to the tenth anniversary of the date of grant (or, in the case of
an option described in paragraph (f) of Section 7 of the Plan, prior to the fifth anniversary of the date of grant) (the “Expiration
Date”) in installments as to not more than the number of Underlying Shares then Vested pursuant to the provisions of this
Section 3(a). The right of exercise shall be cumulative so that if this Option is not exercised to the maximum extent permissible
during any exercise period it shall be exercisable, in whole or in part, with respect to all Underlying Shares not so purchased
at any time prior to the Expiration Date or the earlier termination of this Option. This Option may not be exercised at any time
after the Expiration Date.

 

(b)          Exercise
Procedure. Subject to the conditions set forth in this Agreement, the Employee may exercise this Option by delivery of notice
in a form (which may be electronic) approved by the Company to the Company or its designated Administrative Service (as defined
below) accompanied by payment of consideration in an amount equal to the aggregate Exercise Price for the Underlying Shares to
be purchased by such means as may be permitted by the Company or the Administrative Service, including, without limitation, by
electing that the Company or the Administrative Service withhold delivery of such number of Underlying Shares having an aggregate
Fair Market Value equal in amount to the aggregate Exercise Price for all Underlying Shares to be purchased plus the amount of
all applicable Federal, state and local income and employment tax withholding requirements and applicable fees. Such exercise shall
be effective upon receipt by the Company or the Administrative Service of such notice together with the required payment. The Employee
may purchase less than the number of Underlying Shares for which this Option is Vested at any point in time; provided, however,
that no partial exercise of this Option may be for any fractional shares. “Administrative Service” shall mean [ ].
or any successor third-party stock option administrator designated by the Company from time to time.

 

(c)          Continuous
Employment Required. Except as otherwise provided in this Section 3, this Option may not be exercised unless the Employee,
at the time that he or she exercises this Option, is, and has been at all times since the date of grant of this Option, an employee
of the Company. For all purposes of this Agreement: (i) “employment” shall be defined in accordance with the provisions
of Section 1.421-7(h) of the regulations promulgated under the Code or any successor regulations and (ii) if this Option shall
be assumed or a new option substituted therefor in a transaction to which Section 424(a) of the Code applies, employment by such
assuming or substituting corporation shall be considered for all purposes of this Option to be employment by the Company.

  

(d)          Exercise
Period Upon Termination of Employment. If the Employee ceases to be employed by the Company for any reason other than death
or Disability or a discharge for Cause, the right to exercise this Option shall terminate three months after such cessation (but
in no event after the Expiration Date); provided, however, that this Option shall be exercisable only to the extent that the Employee
was entitled to exercise this Option on the date of such cessation.

 

    	 

    	 

    

 

(e)          Exercise
Period Upon Death or Disability. If the Employee dies or becomes Disabled prior to the Expiration Date while he or she is an
employee of the Company, or if the Employee dies within three months after the Employee ceases to be so employed (other than as
the result of a discharge for Cause), this Option shall be exercisable, within the period of one year following the date of death
or Disability of the Employee (but in no event after the Expiration Date) by the Employee or by the person to whom this Option
is transferred by will or the laws of descent and distribution or pursuant to a qualified domestic relations order (as defined
in the Code) or Title I of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), or the rules
thereunder; provided, however, that this Option shall be exercisable only to the extent that this Option was exercisable by the
Employee on the date of his or her death or Disability. Except as otherwise indicated by the context, the term “Employee,”
as used in this Agreement, shall be deemed to include the estate of the Employee or any person who acquires the right to exercise
this Option by bequest or inheritance or otherwise by reason of the death of the Employee or pursuant to a qualified domestic relations
order (as defined in the Code) or Title I of ERISA, or the rules promulgated thereunder.

 

(f)          Discharge
for Cause. If the Employee, prior to the Expiration Date, ceases his or her employment with the Company because he or she is
discharged for Cause, the right to exercise this Option shall terminate immediately upon such termination for Cause.

 

4.           Non-transferability
of Option. Except as provided in Section 3(e), this Option is personal and no rights granted hereunder may be transferred,
assigned, pledged or hypothecated in any way (whether by operation of law or otherwise) nor shall any such rights be subject to
execution, attachment or similar process. Upon any attempt to transfer, assign, pledge, hypothecate or otherwise dispose of this
Option or of such rights contrary to the provisions hereof, or upon the levy of any attachment or similar process upon this Option
or such rights, this Option and such rights shall, at the election of the Company, become null, void and of no further force of
effect.

 

5.           No
Special Employment Rights. Nothing contained in the Plan or this Agreement shall be construed or deemed by any Person under
any circumstances to bind the Company to continue the employment of the Employee for the period within which this Option may be
exercised. However, during the period of the Employee’s employment, the Employee shall render diligently and faithfully the
services which are assigned to the Employee from time to time by the Board, any committee thereof, or by the executive officers
of the Company and shall at no time take any action which, directly or indirectly, would be inconsistent with the best interests
of the Company.

 

6.       
   Rights as a Shareholder. The Employee shall have no rights as a shareholder with respect to any Underlying
Shares unless and until the date on which the Employee becomes the holder of record of the Underlying Shares purchased pursuant
to this Option on the books and records of the Company, as maintained by the transfer agent for the Company’s Common Stock.
No adjustment shall be made for dividends or other rights for which the record date is prior to such date.

  

7.       
   Adjustments.

 

(a)          General.
If: (i) the Company shall at any time be involved in a merger or other transaction in which shares of Common Stock are changed
or exchanged, (ii) the Company shall subdivide or combine shares of Common Stock or the Company shall declare a dividend payable
in shares of Common Stock, other securities or other property, (iii) the Company shall effect a cash dividend the amount of which,
on a per share of Common Stock basis, exceeds 10% of the Fair Market Value of a share of Common Stock at the time the dividend
is declared, or the Company shall effect any other dividend or other distribution on shares of Common Stock in the form of cash,
or a repurchase of shares of Common Stock, that the Board determines by resolution is special or extraordinary in nature or that
is in connection with a transaction that the Company characterizes publicly as a recapitalization or reorganization involving shares
of Common Stock, or (iv) any other event shall occur, which in the judgment of the Board or Committee necessitates an adjustment
to prevent dilution or enlargement of the benefits or potential benefits intended to be made available under the Plan, then the
Committee shall, in such manner as it may deem equitable to prevent dilution or enlargement of the benefits or potential benefits
intended to be made available under the Plan, adjust as applicable: (y) the number and kind of shares or other securities subject
to this Option and (z) the Exercise Price for each share of Common Stock or other security subject to this Option, without changing
the aggregate Exercise Price as to which this Option remains exercisable.

 

    	- 2 -

    	 

    

 

(b)          Board
Authority to Make Adjustments. Adjustments under this Section 7 will be made by the Committee, whose determination as to what
adjustments, if any, will be made and the extent thereof will be final and binding. No fractional shares will be issued pursuant
to this Option on account of any such adjustments.

 

(c)          Limits
on Adjustments. No adjustment shall be made under this Section 7 which would, within the meaning of any applicable provision
of the Code, constitute a modification, extension or renewal of this Option or a grant of additional benefits to the Employee.

 

8.           Change
of Control.

 

(a)          General.
In the event of a Change of Control, the Employee shall, with respect to this Option or any unexercised portion hereof, be entitled
to the rights and benefits, and be subject to the limitations, set forth in Section 15 of the Plan.

 

(b)          Acceleration.
In the event of a Change of Control, the Vesting schedule set forth in Section 3(a) of this Agreement may be accelerated in whole
or in part at the sole discretion of the Committee.

 

9.           Withholding
Taxes. The Company’s obligation to deliver Underlying Shares upon the exercise of this Option shall be subject to the
Employee’s satisfaction of all applicable Federal, state and local income and employment tax withholding requirements.

 

10.          Limitations
on Disposition of Underlying Shares. It is understood and intended that this Option shall qualify as an “incentive stock
option” as defined in Section 422 of the Code. Accordingly, the Employee understands that in order to obtain the benefits
of an incentive stock option under Section 421 of the Code, no sale or other disposition may be made of any Underlying Shares acquired
upon exercise of this Option within one year after the day of the transfer of such shares to the Employee, nor within two years
after the grant of this Option. If the Employee disposes of any such Underlying Shares within said periods (whether by sale, exchange,
gift, transfer or otherwise), he or she will notify the Company in writing within ten days after such disposition.

  

11.          Miscellaneous.

 

(a)          Except
as provided herein, this Agreement may not be amended or otherwise modified unless evidenced in writing and signed by the Company
and the Employee.

 

(b)          All
notices under this Agreement shall be mailed, delivered by hand, or delivered by electronic means to the parties pursuant to the
contact information for the applicable party set forth in the records of the Administrative Service, or at such other address as
may be designated in writing by either of the parties to the other party.

 

(c)          This
Agreement shall be governed by and construed in accordance with the laws of the State of Delaware.

 

(d)          The
Employee hereby accepts, by signature or electronic means delivered to the Administrative Service, this Option and agrees to the
terms and conditions of this Agreement and the Company’s 2012 Equity Award Plan. The Employee hereby acknowledges receipt
of a copy of the Company’s 2012 Equity Award Plan.

 

	Date of Grant: [_____________]	TILE SHOP HOLDINGS, INC.
	 	 	 
	 	By:  	                  
	 	Name:  Robert A. Rucker
	 	Title:  President
	 	 
	 	EMPLOYEE
	 	 
	 	 
	 	[________________]

  

    	- 3 -Exhibit 10.4

 

TILE SHOP HOLDINGS, INC.

 

NONSTATUTORY STOCK OPTION AGREEMENT

 

1.           Grant
of Option. Tile Shop Holdings, Inc., a Delaware corporation (the “Company”), hereby grants to [                                     
] (the “Optionee”), an option (the “Option”), pursuant to the Company’s 2012 Equity Award Plan
(the “Plan”), to purchase an aggregate of [                        ]
shares (the “Underlying Shares”) of Common Stock, par value $0.0001 per share (“Common Stock”), of the
Company at a price of $[         ] per share (the “Exercise Price”),
purchasable as set forth in and subject to the terms and conditions of this Nonstatutory Stock Option Agreement (the “Agreement”)
and the Plan. Except where the context otherwise requires, the term “Company” shall include the parent and all subsidiaries
of the Company as defined in Sections 424(e) and 424(f) of the Internal Revenue Code of 1986, as amended (the “Code”).
Capitalized terms used but not otherwise defined herein shall have the meaning ascribed to such terms in the Plan. To the extent
that any term of this Agreement conflicts or is otherwise inconsistent with any term of the Plan, as amended from time to time,
the terms of the Plan shall take precedence and supersede any such conflicting or inconsistent term contained herein.

 

2.       
   Nonstatutory Stock Option. This Option is not intended to qualify as an “incentive stock option”
within the meaning of Section 422 of the Code.

 

3.           Exercise
of Option and Provisions for Termination.

 

(a)          Vesting
Schedule. [Vesting to be specified by the Compensation Committee of the Board of Directors.] Except as otherwise provided in
this Agreement, this Option may be exercised at any time prior to the tenth anniversary of the date of grant (the “Expiration
Date”) in installments as to not more than the number of Underlying Shares then Vested pursuant to the provisions of this
Section 3(a). The right of exercise shall be cumulative so that if this Option is not exercised to the maximum extent permissible
during any exercise period it shall be exercisable, in whole or in part, with respect to all Underlying Shares not so purchased
at any time prior to the Expiration Date or the earlier termination of this Option. This Option may not be exercised at any time
after the Expiration Date.

 

(b)          Exercise
Procedure. Subject to the conditions set forth in this Agreement, the Employee may exercise this Option by delivery of notice
in a form (which may be electronic) approved by the Company to the Company or its designated Administrative Service (as defined
below) accompanied by payment of consideration in an amount equal to the aggregate Exercise Price for the Underlying Shares to
be purchased by such means as may be permitted by the Company or the Administrative Service, including, without limitation, by
electing that the Company or the Administrative Service withhold delivery of such number of Underlying Shares having an aggregate
Fair Market Value equal in amount to the aggregate Exercise Price for all Underlying Shares to be purchased plus the amount of
all applicable Federal, state and local income and employment tax withholding requirements and applicable fees. Such exercise shall
be effective upon receipt by the Company or the Administrative Service of such notice together with the required payment. The Employee
may purchase less than the number of Underlying Shares for which this Option is Vested at any point in time; provided, however,
that no partial exercise of this Option may be for any fractional shares. “Administrative Service” shall mean [ ] or
any successor third-party stock option administrator designated by the Company from time to time.

 

(c)          Continuous
Engagement Required. Except as otherwise provided in this Section 3, this Option may not be exercised unless the Optionee,
at the time that he or she exercises this Option, is, and has been at all times since the date of grant of this Option, a Director
of the Company.

  

(d)          Exercise
Period Upon Termination of Engagement. If the Optionee ceases to be a Director of the Company for any reason other than death
or Disability, the right to exercise this Option shall terminate three months after such cessation (but in no event after the Expiration
Date); provided, however, that this Option shall be exercisable only to the extent that the Optionee was entitled to exercise this
Option on the date of such cessation.

 

(e)          Exercise
Period Upon Death or Disability. If the Optionee dies or becomes Disabled prior to the Expiration Date while he or she is a
Director of the Company, or if the Optionee dies within three months after the Optionee ceases to be a Director of the Company,
this Option shall be exercisable, within the period of one year following the date of death or Disability of the Optionee (but
in no event after the Expiration Date) by the Optionee or by the person to whom this Option is transferred by will or the laws
of descent and distribution or pursuant to a qualified domestic relations order (as defined in the Code) or Title I of the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”), or the rules thereunder; provided, however, that this
Option shall be exercisable only to the extent that this Option was exercisable by the Optionee on the date of his or her death
or Disability.

 

    	- 1 -

    	 

    

 

(f)          Discharge
for Cause. If the Optionee, prior to the Expiration Date, ceases to serve as a Director of the Company because he or she is
discharged for cause, the right to exercise this Option shall terminate immediately upon such termination for cause.

 

4.           Non-transferability
of Option. Except as provided in Section 3(e), this Option is personal and no rights granted hereunder may be transferred,
assigned, pledged or hypothecated in any way (whether by operation of law or otherwise) nor shall any such rights be subject to
execution, attachment or similar process. Upon any attempt to transfer, assign, pledge, hypothecate or otherwise dispose of this
Option or of such rights contrary to the provisions hereof, or upon the levy of any attachment or similar process upon this Option
or such rights, this Option and such rights shall, at the election of the Company, become null, void and of no further force of
effect.

 

5.           No
Right to Serve as Director. Nothing contained in the Plan or this Agreement shall be construed or deemed by any Person under
any circumstance to bind the Company to continue to engage the Optionee as a Director of the Company for the period within which
this Option may be exercised.

 

6.           Rights
as a Shareholder. The Optionee shall have no rights as a shareholder with respect to any Underlying Shares unless and until
the date on which the Optionee becomes the holder of record of the Underlying Shares purchased pursuant to this Option on the books
and records of the Company, as maintained by the transfer agent for the Company’s Common Stock. No adjustment shall be made
for dividends or other rights for which the record date is prior to such date.

 

7.           Adjustments.

 

(a)          General.
If: (i) the Company shall at any time be involved in a merger or other transaction in which shares of Common Stock are changed
or exchanged, (ii) the Company shall subdivide or combine shares of Common Stock or the Company shall declare a dividend payable
in shares of Common Stock, other securities or other property, (iii) the Company shall effect a cash dividend the amount of which,
on a per share of Common Stock basis, exceeds 10% of the Fair Market Value of a share of Common Stock at the time the dividend
is declared, or the Company shall effect any other dividend or other distribution on shares of Common Stock in the form of cash,
or a repurchase of shares of Common Stock, that the Board determines by resolution is special or extraordinary in nature or that
is in connection with a transaction that the Company characterizes publicly as a recapitalization or reorganization involving shares
of Common Stock, or (iv) any other event shall occur, which in the judgment of the Board or Committee necessitates an adjustment
to prevent dilution or enlargement of the benefits or potential benefits intended to be made available under the Plan, then the
Committee shall, in such manner as it may deem equitable to prevent dilution or enlargement of the benefits or potential benefits
intended to be made available under the Plan, adjust as applicable: (y) the number and kind of shares or other securities subject
to this Option and (z) the Exercise Price for each share of Common Stock or other security subject to this Option, without changing
the aggregate Exercise Price as to which this Option remains exercisable.

  

(b)          Board
Authority to Make Adjustments. Adjustments under this Section 7 will be made by the Committee, whose determination as to what
adjustments, if any, will be made and the extent thereof will be final and binding. No fractional shares will be issued pursuant
to this Option on account of any such adjustments.

 

(c)          Limits
on Adjustments. No adjustment shall be made under this Section 7 which would, within the meaning of any applicable provision
of the Code, constitute a modification, extension or renewal of this Option or a grant of additional benefits to the Optionee.

 

8.           Change
of Control.

 

    	- 2 -

    	 

    

 

(a)          General.
In the event of a Change of Control, the Optionee shall, with respect to this Option or any unexercised portion hereof, be entitled
to the rights and benefits, and be subject to the limitations, set forth in Section 15 of the Plan.

 

(b)          Acceleration.
In the event of a Change of Control, the Vesting schedule set forth in Section 3(a) of this Agreement shall be accelerated such
that this Option shall, immediately prior to consummation of such Change of Control, become Vested and exercisable as to all Underlying
Shares.

 

9.           Withholding
Taxes. The Company’s obligation to deliver Underlying Shares upon the exercise of this Option shall be subject to the
Optionee’s satisfaction of all applicable Federal, state and local tax withholding requirements.

 

10.         Miscellaneous.

 

(a)          Except
as provided herein, this Agreement may not be amended or otherwise modified unless evidenced in writing and signed by the Company
and the Optionee.

 

(b)          All
notices under this Agreement shall be mailed, delivered by hand, or delivered by electronic means to the parties pursuant to the
contact information for the applicable party set forth in the records of the Administrative Service, or at such other address as
may be designated in writing by either of the parties to the other party.

 

(c)          This
Agreement shall be governed by and construed in accordance with the laws of the State of Delaware.

 

(d)          The
Optionee hereby accepts, by signature or electronic means delivered to the Administrative Service, this Option and agrees to the
terms and conditions of this Agreement and the Company’s 2012 Equity Award Plan. The Optionee hereby acknowledges receipt
of a copy of the Company’s 2012 Equity Award Plan.

 

 

	Date of Grant: [_____________]	TILE SHOP HOLDINGS, INC.
	 	 	 
	 	By:  	                        
	 	Name:  Robert A. Rucker
	 	Title:  President
	 	 
	 	OPTIONEE
	 	 
	 	 
	 	[________________]

 

    	- 3 -

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