Document:

<PAGE>
                                                         [CONFORMED AS EXECUTED]
                                                                   EXHIBIT 10.13

                       THIRD AMENDMENT, WAIVER AND CONSENT

            THIRD AMENDMENT, WAIVER AND CONSENT (this "Amendment"), dated as of
February 21, 2003, among FLOWERS FOODS, INC., a Georgia corporation (the
"Borrower"), the Lenders party to the Credit Agreement referred to below (the
"Lenders"), SUNTRUST BANK, as syndication agent (the "Syndication Agent"), and
DEUTSCHE BANK TRUST COMPANY AMERICAS (f/k/a Bankers Trust Company), as
administrative agent (the "Administrative Agent" and, together with the
Syndication Agent, the "Agents" and each, an "Agent"). All capitalized terms
used herein and not otherwise defined herein shall have the respective meanings
provided such terms in the Credit Agreement referred to below.

                                  W I T N E S S E T H :
                                  - - - - - - - - - -

            WHEREAS, the Borrower, the Lenders and the Agents are parties to the
Credit Agreement, dated as of March 26, 2001 (as amended, modified, restated
and/or supplemented through, but not including, the date hereof, the "Credit
Agreement");

            WHEREAS, the Borrower has entered into an agreement whereby it will
cause Mrs. Smith's Bakeries, LLC ("Mrs. Smith's"), Mrs. Smith's Bakeries of
Stillwell, LLC, Mrs. Smith's Bakeries of Spartanburg, LLC, Mrs. Smith's Brands,
Inc., Mrs. Smith's Bakeries Sales Support Group, LLC, Mrs. Smith's Bakeries
Frozen Distributors, LLC, Flowers Snack of Crossville, LLC, Mrs. Smith's Foil
Company, LLC and Flowers Snack of London, LLC (collectively, the "Selling
Subsidiaries"), to sell (such sale, the "Mrs. Smith's Sale") each of their
Businesses (as defined in the Mrs. Smith's Asset Purchase Agreement (as defined
below)) and assets to The Schwan Food Company ("Schwan") pursuant to the terms
of that certain Asset Purchase Agreement, dated as of January 29, 2003, among
the Borrower, Mrs. Smith's and Schwan (as in effect on the Third Amendment
Effective Date (as defined below), the "Mrs. Smith's Asset Purchase Agreement");
and

            WHEREAS, the Borrower has requested, and the Agents and the Lenders
are willing to grant (subject to the terms and conditions hereof), a consent to
permit the Mrs. Smith's Sale, and the parties hereto have further agreed to
amend and waive certain provisions of the Credit Agreement as set forth herein;

            NOW, THEREFORE, it is agreed:

            1. The Lenders hereby waive any Default or Event of Default that may
have arisen solely as a result of the Borrower's failure to comply with (x)
Section 9.02(xi) of the Credit Agreement in connection with the execution of the
Mrs. Smith's Asset Purchase Agreement (as defined below), (y) Sections 9.08 and
9.09 of the Credit Agreement for each of the Test Periods ended closest to March
31, 2002, June 30, 2002, September 30, 2002 and December 31, 2002, solely to the
extent such Default or Event of Default would not have

<PAGE>

occurred had the amendment set forth in Section 14 of this Amendment been in
effect prior to the end of such periods and (z) Section 9.10 of the Credit
Agreement for the period commencing March 31, 2002 and ending on the Third
Amendment Effective Date, solely to the extent such Default or Event of Default
would not have occurred had the amendment set forth in Section 14 of this
Amendment been in effect prior to the end of such periods.

            2. Notwithstanding anything to the contrary contained in the Credit
Agreement, the Lenders hereby consent to the Mrs. Smith's Sale on the terms and
conditions set forth in the Mrs. Smith's Asset Purchase Agreement, so long as
(i) no Default or Event of Default exists at the time of consummation of the
Mrs. Smith's Sale or would result therefrom, (ii) the Administrative Agent shall
have received on or prior to the date of the consummation of the Mrs. Smith's
Sale a certificate from an Authorized Representative of the Borrower certifying
(x) as to the total amount of Mrs. Smith's Net Asset Sale Proceeds to be
received therefrom by the Borrower and its Subsidiaries on the closing date of
the Mrs. Smith's Sale (the "Mrs. Smith's Closing Date"), (y) that the preceding
clause (i) of this Section 2 shall be true and correct as of the Mrs. Smith's
Closing Date and (z) that the total amount of Mrs. Smith's Net Asset Sale
Proceeds received by the Borrower and its Subsidiaries therefrom shall be
applied in accordance with the following clause (iii) of this Section 2, (iii)
100% of the Mrs. Smith's Net Asset Sale Proceeds received by the Borrower and
its Subsidiaries therefrom are applied upon receipt by the Borrower and/or such
Subsidiary (A) first, pro rata to each Tranche of Term Loans based upon the then
outstanding principal amount of A Term Loans and B Term Loans until all
outstanding Term Loans have been repaid in full (it being understood and agreed
that the provisions of Section 4.02(k) of the Credit Agreement shall not apply
to any such repayment pursuant to this clause (A)), (B) second, to the extent
that Mrs. Smith's Net Asset Sale Proceeds received by the Borrower and its
Subsidiaries remain after the repayment referred to in the preceding clause (A),
to repay outstanding Swingline Loans (with no corresponding reduction to the
Total Revolving Loan Commitment) and (C) third, to the extent that Mrs. Smith's
Net Asset Sale Proceeds received by the Borrower and its Subsidiaries remain
after the repayments referred to in the preceding clauses (A) and (B), to repay
outstanding Revolving Loans (with no corresponding reduction to the Total
Revolving Loan Commitment), and (iv) any amendments and/or modifications to the
Mrs. Smith's Asset Purchase Agreement after the Third Amendment Effective Date
are reasonably satisfactory to the Administrative Agent. In addition, (I) it is
acknowledged and agreed that no portion of the Mrs. Smith's Net Asset Sale
Proceeds received by the Borrower and its Subsidiaries from the Mrs. Smith's
Sale shall be permitted to be reinvested pursuant to Section 4.02(e) of the
Credit Agreement until such time as all Term Loans, Swingline Loans and
Revolving Loans outstanding on the date of the receipt of any such Mrs. Smith's
Net Asset Sale Proceeds have been repaid in full, (II) the consummation of the
Mrs. Smith's Sale shall not reduce the amount of asset sales permitted to be
made pursuant to Section 9.02(i) of the Credit Agreement and (III)
notwithstanding anything to the contrary contained in Section 9.11 of the Credit
Agreement, the Borrower and/or any Subsidiary of the Borrower shall be permitted
to make voluntary prepayments of its obligations under the Smuckers Note and the
Lease Program Obligations, in each case, to the extent that Net Asset Sale
Proceeds received by the Borrower and its Subsidiaries from the Mrs. Smith's
Sale are (A) excluded from the definition of "Mrs. Smith's Net Asset Sale
Proceeds" pursuant to clauses (I) and (II) thereof and (B) used to make
voluntary prepayments of the obligations as described in such clauses (I) and
(II). In addition, to the extent Collateral is sold in connection with the
preceding provisions of this Section 2, such Collateral shall be sold free and
clear of the Liens

                                      -2-
<PAGE>

created by the respective Security Documents and the Lenders hereby authorize
the Administrative Agent and the Collateral Agent to take any actions deemed
appropriate in order to effect such releases. For purposes of this Amendment,
the term "Mrs. Smith's Net Asset Sale Proceeds" shall mean the aggregate amount
of Net Asset Sale Proceeds received by the Borrower and its Subsidiaries from
the Mrs. Smith's Sale either on the date of consummation of the Mrs. Smith's
Sale or thereafter pursuant to post-closing adjustments (including, without
limitation, as set forth in Section 4.2 of the Mrs. Smith's Asset Purchase
Agreement), other than Net Asset Sale Proceeds (I) in an amount not to exceed
$57,250,000, solely to the extent that all such amounts are paid to General
Electric Capital Corporation ("GECC") in satisfaction of certain of the
Borrower's and/or its Subsidiaries' Lease Program Obligations, (II) in an amount
not to exceed $6,500,000, solely to the extent that all such amounts are paid to
the J.M. Smuckers Company in satisfaction of Mrs. Smith's obligations under the
Smuckers Note and (III) in an amount not to exceed $24,000,000, solely to the
extent that all such amounts are paid in satisfaction of certain operating lease
obligations and Capitalized Lease Obligations of the Borrower and its
Subsidiaries relating to assets sold under the Mrs. Smith's Asset Purchase
Agreement (but excluding such operating lease obligations and Capitalized Lease
Obligations to the extent set forth in clause (I) of this definition).

            3. Section 4.02(g) of the Credit Agreement is hereby amended by (x)
inserting the text "the remainder of (I)" immediately prior to the text "25% of
the Excess Cash Flow" appearing therein and (y) inserting the text "minus (II)
the amount of all voluntary prepayments of Term Loans made after the Excess Cash
Payment Date immediately preceding such Excess Cash Payment Date to and
including such Excess Cash Payment Date" immediately following the text "Excess
Cash Flow Payment Period" appearing therein.

            4. Section 9.03(iii) of the Credit Agreement is hereby amended by
deleting the amount "$5,000,000" appearing therein and inserting the new amount
"$12,500,000" in lieu thereof.

            5. Section 9.03 of the Credit Agreement is hereby further amended by
deleting subsection (v) thereof in its entirety and inserting the following new
subsection (v) in lieu thereof:

            "(v) so long as there shall exist no Default or Event of Default
      (both before and after giving effect to the payment thereof), the Borrower
      may pay additional cash Dividends (whether as dividends to shareholders or
      through repurchases of its Equity Interests), provided that (x) the
      Leverage Ratio (as set forth in the most recent compliance certificate
      delivered by the Borrower to the Administrative Agent and each Lender
      pursuant to Section 8.01(f)(1)) is less than or equal to (I) in the case
      of any such payment or repurchase made prior to September 30, 2003,
      2.25:1.00 and (II) in the case of any such payment or repurchase made on
      and after September 30, 2003, 2.00:1.00 and (y) the Total Unutilized
      Revolving Loan Commitment (after giving effect to any such payment or
      repurchase) shall equal or exceed (I) in the event that the Mrs. Smith's
      Sale has been consummated, $20,000,000 and (II) in the event that the Mrs.
      Smith's Sale has not been consummated, $40,000,000".

                                      -3-
<PAGE>

            6. Section 9.04(iii) of the Credit Agreement is hereby amended by
(x) deleting the word "and" appearing at the end of clause (x) thereof and
inserting a comma in lieu thereof and (y) inserting the following text
immediately following clause (y) thereof:

            "and (z) the SunTrust Swap Agreement".

            7. Section 9.05(v)(a) of the Credit Agreement is hereby amended by
deleting the text "three" appearing therein and inserting the new text "five" in
lieu thereof.

            8. Section 9.05(v)(e) of the Credit Agreement is hereby amended by
(x) inserting the text "(x)" immediately following the text "(e) (i)" appearing
therein and (y) inserting the text "and (y)(I) in the case of any such proposed
acquisition consummated prior to September 30, 2003, the Leverage Ratio shall be
less than or equal to 2.25:1.00 and (II) in the case of any such proposed
acquisition consummated on or after September 30, 2003, the Leverage Ratio shall
be less than or equal to 2.00:1.00, in each case," immediately prior to the text
"on a Pro Forma Basis" appearing therein.

            9. Section 9.05(v)(g) of the Credit Agreement is hereby amended by
deleting the text "three" appearing therein and inserting the new text "five" in
lieu thereof.

            10. Section 9.05(v)(h) of the Credit Agreement is hereby amended by
deleting the text set forth therein in its entirety and inserting the text
"[Intentionally Deleted]" in lieu thereof.

            11. Section 9.05(v)(i) of the Credit Agreement is hereby amended by
deleting said Section in its entirety and inserting the following new Section
9.05(v)(i) in lieu thereof:

            "(i) after giving effect to such acquisition and the payment of all
      amounts (including fees and expenses) owing in connection therewith, the
      Total Unutilized Revolving Loan Commitment shall equal or exceed the sum
      of (x) (I) in the event that the Mrs. Smith's Sale has been consummated,
      $20,000,000 or (II) in the event that the Mrs. Smith's Sale has not been
      consummated, $40,000,000 and (y) an amount equal to the aggregate amount
      as determined by the Borrower in good faith as the amount reasonably
      likely to be payable in respect of all post-closing purchase price
      adjustments required or which will be required in connection with such
      acquisition (and all other acquisitions for which such purchase price
      adjustments may be required to be made) and the amount of all Capital
      Expenditures reasonably anticipated by the Borrower to be made in the
      business acquired pursuant to such acquisition within the 180-day period
      (such period for any acquisition, a "Post-Closing Period") following such
      acquisition (and in the businesses acquired pursuant to all other
      acquisitions with Post-Closing Periods ended during the Post-Closing
      Period of such acquisition); and".

            12. Section 9.05(xi) of the Credit Agreement is hereby amended by
deleting the amount "$5,000,000" appearing therein and inserting the new amount
"$10,000,000" in lieu thereof.

            13. Section 9.07(c) of the Credit Agreement is hereby amended by
deleting said Section in its entirety and inserting the following new Section
9.07(c) in lieu thereof:

                                      -4-
<PAGE>

             (c) In addition to Capital Expenditures permitted pursuant to
      preceding clauses (a) and (b), the Borrower and its Subsidiaries may make
      additional Capital Expenditures at any time, provided that, at such time
      there shall exist no Default or Event of Default (both before and after
      giving effect to any such Capital Expenditure) and (x) the Leverage Ratio
      (as set forth in the most recent compliance certificate delivered by the
      Borrower to the Administrative Agent and each Lender pursuant to Section
      8.01(f)(1)) is less than or equal to (I) in the case of any such Capital
      Expenditure made prior to September 30, 2003, 2.25:1.00 and (II) in the
      case of any such Capital Expenditure made on and after September 30, 2003,
      2.00:1.00 and (y) the Total Unutilized Revolving Loan Commitment (after
      giving effect to any such Capital Expenditure) shall equal or exceed (I)
      in the event that the Mrs. Smith's Sale has been consummated, $20,000,000
      and (II) in the event that the Mrs. Smith's Sale has not been consummated,
      $40,000,000".

            14. The definition of "Consolidated EBITDA" appearing in Section
11.01 of the Credit Agreement is hereby amended by inserting the following new
clauses (u) and (v) immediately preceding clause (w) appearing in said
definition:

      "(u) non-cash charges taken by Mrs. Smith's Bakeries, LLC in connection
      with their writedown of goodwill during the fiscal quarter of the Borrower
      ended closest to March 31, 2002 in an aggregate amount not to exceed
      $24,900,000 (to the extent that a charge in respect thereof was taken
      against Consolidated Net Income and same reduced Consolidated EBIT for
      such period), (v) non-cash charges taken by Mrs. Smith's Bakeries, LLC in
      connection with the impairment in the value of their assets during the
      fiscal quarter of the Borrower ended closest to December 31, 2002 in an
      aggregate amount not to exceed $26,600,000 (to the extent that a charge in
      respect thereof was taken against Consolidated Net Income and same reduced
      Consolidated EBIT for such period),".

            15. The definition of "Consolidated Fixed Charges" appearing in
Section 11.01 of the Credit Agreement in hereby amended by inserting the text
"(other than Dividends consisting of repurchases of Equity Interests permitted
pursuant to Sections 9.03(iii) or (v))" immediately after the text "basis for
such period" appearing in clause (iv) thereof.

            16. The definition of "Excess Cash Flow" appearing in Section 11.01
of the Credit Agreement is hereby amended by (x) deleting the text "and any
consideration justified pursuant to the proviso to Section 9.05(v)(h)" appearing
in the first parenthetical at the end of clause (ii)(b) of said definition, (y)
deleting the text "with internally generated funds (but in the case of a
voluntary prepayment of Revolving Loans or Swingline Loans," appearing in the
proviso to the parenthetical in clause (ii)(c) of said definition and inserting
the text "of Revolving Loans or Swingline Loans with internally generated funds
(but" in lieu thereof, and (z) deleting clause (ii)(d) of said definition in its
entirety and inserting the following new clause (ii)(d) in lieu thereof:

      "(d) the amount of all dividends paid and repurchases of Equity Interests
      made pursuant to Sections 9.03(ii), (iii) and (v) during such period,".

                                      -5-
<PAGE>

            17. The definition of "Excess Cash Payment Date" appearing in
Section 11.01 of the Credit Agreement is hereby restated in its entirety as
follows:

            "Excess Cash Payment Date" shall mean with respect to any Excess
      Cash Flow Payment Period, any one date on or after the delivery of the
      financial statements by the Borrower required pursuant to Section 8.01(c)
      (accompanied by the officer's certificate required to be delivered
      pursuant to Section 8.01(f) setting forth in reasonable detail the amount
      of (and the calculations required to establish the amount of) Excess Cash
      Flow for the respective Excess Cash Flow Payment Period), but in no event
      shall the Excess Cash Payment Date in respect of any Excess Cash Flow
      Payment Period occur after March 31 of the immediately succeeding Excess
      Cash Flow Payment Period.

            18. The definition of "Indebtedness" appearing in Section 11.01 of
the Credit Agreement is hereby amended by inserting the text ", the SunTrust
Swap Agreement" immediately following the text "Interest Rate Protection
Agreement" appearing in said definition.

            19. The definition of "Tranche" appearing in Section 11.01 of the
Credit Agreement is hereby amended by deleting the text "three" appearing
therein and inserting the text "four" in lieu thereof.

            20. Section 11.01 of the Credit Agreement is hereby further amended
by (x) deleting the definitions of "Applicable Permitted Acquisition Amount" and
"Cumulative Retained Excess Cash Flow Amount" appearing therein and (y)
inserting therein the following new definition in the appropriate alphabetical
order:

            "SunTrust Swap Agreement" shall mean that certain Interest Rate
      Protection Agreement, dated as of April 20, 2001, between SunTrust and the
      Borrower.

            21. Notwithstanding anything to the contrary contained in Section
4.02(g) of the Credit Agreement, it is acknowledged and agreed that on and after
the date on which all Term Loans have been repaid in full, the Borrower shall no
longer be required to apply any portion of Excess Cash Flow as a mandatory
repayment and/or commitment reduction in accordance with Sections 4.02(g), (h)
and (i) of the Credit Agreement.

            22. This Amendment shall become effective on the date (the "Third
Amendment Effective Date") when (i) the Borrower, the Majority Lenders of the
Revolving Loan Tranche and the Required Lenders shall have signed a counterpart
hereof (whether the same or different counterparts) and shall have delivered
(including by way of facsimile transmission) the same to the Administrative
Agent at the Notice Office and (ii) the Borrower shall have paid to the
Administrative Agent for the account of each Lender that has executed a
counterpart hereof and delivered same to the Administrative Agent at the Notice
Office on or prior to 5:00 P.M. (New York time) on February 21, 2003 (or, if
later, on the Third Amendment Effective Date), an amendment fee equal to 0.05%
of the sum of such Lender's outstanding A Term Loans, B Term Loans and Revolving
Loan Commitments, in each case at such time. Furthermore, in the event that
either (x) the Mrs. Smith's Asset Purchase Agreement is terminated (other than
with respect to ongoing indemnities, confidentiality provisions and similar

                                      -6-
<PAGE>

provisions) or (y) the Mrs. Smith's Asset Sale is not consummated on or prior to
5:00 P.M. (New York time) on July 28, 2003, the Borrower shall, on or prior to
5:00 P.M. (New York time) on the earlier to occur of such termination date or
July 28, 2003, pay to the Administrative Agent for the account of each Lender
that has executed a counterpart hereof and delivered same to the Administrative
Agent at the Notice Office on or prior to 5:00 P.M. (New York time) on the Third
Amendment Effective Date, an additional fee equal to 0.10% of the sum of such
Lender's outstanding A Term Loans, B Term Loans and Revolving Loan Commitments
on the Third Amendment Effective Date (it being understood that any violation by
the Borrower of its obligations pursuant to this sentence shall constitute an
Event of Default pursuant to Section 10.01 of the Credit Agreement).

            23. In order to induce the Lenders to enter into this Amendment, the
Borrower hereby represents and warrants that (i) no Default or Event of Default
exists as of the Third Amendment Effective Date, after giving effect to this
Amendment, and (ii) all representations and warranties contained in the Credit
Agreement and in the other Credit Documents are true and correct in all material
respects on and as of the Third Amendment Effective Date, after giving effect to
this Amendment (it being understood and agreed that any representation or
warranty which by its terms is made as of a specified date shall be true and
correct in all material respects only as of such specified date).

            24. This Amendment may be executed in any number of counterparts and
by the different parties hereto on separate counterparts, each of which
counterparts when executed and delivered shall be an original, but all of which
shall together constitute one and the same instrument. A complete set of
counterparts shall be lodged with the Borrower and the Administrative Agent.

            25. THIS AMENDMENT AND THE RIGHTS AND OBLIGATIONS OF THE PARTIES
HEREUNDER SHALL BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAW OF THE
STATE OF NEW YORK.

            26. From and after the Third Amendment Effective Date, all
references in the Credit Agreement and each of the Credit Documents to the
Credit Agreement shall be deemed to be references to the Credit Agreement as
modified hereby. This Amendment shall constitute a Credit Document for all
purposes under the Credit Agreement and the other Credit Documents.

            27. This Amendment is limited as specified and shall not constitute
a modification, acceptance or waiver of any other provision of the Credit
Agreement or any other Credit Document.

                                      * * *

                                      -7-
<PAGE>

            IN WITNESS WHEREOF, each of the parties hereto has caused a
counterpart of this Amendment to be duly executed and delivered as of the date
first above written.

                                       FLOWERS FOODS, INC.

                                       By: /s/ Thomas B. Jones, Jr.
                                          -------------------------------------
                                          Title: Treasurer

                                       DEUTSCHE BANK TRUST COMPANY AMERICAS,
                                          Individually and as Administrative
                                          Agent

                                       By: /s/ Scottye Lindsey
                                          -------------------------------------
                                          Title: Vice President

                                       SUNTRUST BANK, Individually and as
                                          Syndication Agent

                                       By: /s/ Michael Laprissi
                                          -------------------------------------
                                          Title: Director

<PAGE>

                                       AG FIRST FARM CREDIT BANK

                                       By:  /s/ John W. Burnside, Jr.
                                          -------------------------------------
                                          Title: Vice President

                                       ALLIED IRISH BANKS, P.L.C.

                                       By:  /s/ Illegible
                                          -------------------------------------
                                          Title:

                                       AIMCO CLO SERIES 2001-A

                                       By:  /s/ Chris Georgen
                                          -------------------------------------
                                          Title: Authorized Signatory

                                       By:  /s/ Jerry D. Zinkula
                                          -------------------------------------
                                          Title: Authorized Signatory

                                       ALLSTATE LIFE INSURANCE COMPANY

                                       By:  /s/ Chris Georgen
                                          -------------------------------------
                                          Title: Authorized Signatory

                                       By:  /s/ Jerry D. Zinkula
                                          -------------------------------------
                                          Title: Authorized Signatory

                                       ELC (CAYMAN) LTD. CDO SERIES 1999-1
                                          By: David Babson & Company
                                              as Collateral Manager

                                       By:    Mary Ann McCarthy
                                          -------------------------------------
                                          Title: Managing Director

                                       APEX (IDM) CDO I, LTD.
                                          By: David Babson & Company
                                             as Collateral Manager

                                       By:    Mary Ann McCarthy
                                          -------------------------------------
                                          Title: Managing Director

                                       TRYON CLO LTD. 2000-1.
                                          By: David Babson & Company
                                             as Collateral Manager

                                       By:    Mary Ann McCarthy
                                          -------------------------------------
                                          Title: Managing Director

<PAGE>

                                       BANK HAPOALIM B.M.

                                       By: /s/ Marc Bosc
                                          -------------------------------------
                                          Title: Vice President

                                       By: /s/ Lewroy Harkins
                                          -------------------------------------
                                          Title: Vice President

                                       ELT LTD.

                                       By: /s/ Ann E. Morris
                                          -------------------------------------
                                          Title: Authorized Agent

                                       HORBOUR TOWN FUNDING LLC

                                       By: /s/ Ann E. Morris
                                          -------------------------------------
                                          Title: Assistant Vice President

                                       RIVIERA FUNDING LLC

                                       By: /s/ Ann E. Morris
                                          -------------------------------------
                                          Title: Assistant Vice President

                                       THE BANK OF NOVA SCOTIA

                                       By: /s/ Chris J. Allen
                                          -------------------------------------
                                          Title: Managing Director & Office Head

                                       GRAYSTON CLO 2001-1 LTD.
                                          By: Bear Streans Asset Management,
                                              Inc. as its Collateral Manager

                                       By:  /s/ Niall D. Rosenzwig
                                          -------------------------------------
                                          Title: Associated Director

                                       GALLATIN FUNDING I LTD.
                                          By: Bear Streans Asset Management,
                                              Inc. as its Collateral Manager

                                       By:  /s/ Niall D. Rosenzwig
                                          -------------------------------------
                                          Title: Associated Director

                                       CHEVY CHASE BANK

                                       By:  /s/ Dory Halati
                                          -------------------------------------
                                          Title: Assistant Vice President

<PAGE>

                                       COLUMBUS LOAN FUNDING LTD.
                                          By: Travelers Asset Management
                                              International Company, LLC

                                       By: /s/ Denise T. Duffee
                                          ------------------------------------
                                          Title: Investment Officer

                                       CITIGROUP INVESTMENTS CORPORATE LOAN
                                          FUND INC. (fka TRAVELERS CORPORATE
                                          LOAN FUND, INC.)
                                          By:  Travelers Asset Management
                                               International Company, LLC

                                       By: /s/ Denise T. Duffee
                                          ------------------------------------
                                          Title: Investment Officer

                                      THE TRAVELERS INSURANCE COMPANY

                                       By: /s/ Denise T. Duffee
                                          ------------------------------------
                                          Title: Investment Officer

                                       COBANK

                                       By: /s/ Brian J. Klatt
                                          -------------------------------------
                                          Title: Senior Vice President

                                       COOPERATIEVE CENTRALE RAIFFEISEN-
                                          BOERENLEENBANK B.A. "RABOBANK
                                          INTERNATIONAL", NEW YORK BRANCH

                                       By: /s/ Theodore W. Cox
                                          -------------------------------------
                                          Title: Executive Director

                                       By: /s/ Edware J. Pevser
                                          -------------------------------------
                                          Title: Managing Director

                                      CREDIT LYONNAIS

                                       By: /s/ Lee E. Greve
                                          -------------------------------------
                                          Title: First Vice President

                                       BIG SKY LOAN FUND, LTD.
                                          By:  Eaton Vance Management,
                                               as Investment Advisor

                                       By: /s/ Scott H. Page
                                          -------------------------------------
                                          Title: Vice president

<PAGE>

                                       COSTANITNUS EATON VANCE CDO V, LTD.
                                          By:  Eaton Vance Management,
                                               as Investment Advisor

                                       By: /s/ Scott H. Page
                                          -------------------------------------
                                          Title: Vice president

                                       EATON VANCE CDO III, LTD.
                                          By:  Eaton Vance Management,
                                               as Investment Advisor

                                       By: /s/ Scott H. Page
                                          -------------------------------------
                                          Title: Vice president

                                       EATON VANCE CDO IV, LTD.
                                          By:  Eaton Vance Management,
                                               as Investment Advisor

                                       By: /s/ Scott H. Page
                                          -------------------------------------
                                          Title: Vice president

                                       EATON VANCE INSTITUTIONAL SENIOR LOAN
                                          FUND
                                          By:  Eaton Vance Management,
                                               as Investment Advisor

                                       By: /s/ Scott H. Page
                                          -------------------------------------
                                          Title: Vice president

                                       EATON VANCE SENIOR INCOME TRUST
                                          By:  Eaton Vance Management,
                                               as Investment Advisor

                                       By: /s/ Scott H. Page
                                          -------------------------------------
                                          Title: Vice president

                                       GRAYSON & CO.
                                          By:  Boston Management and Research,
                                               as Investment Advisor

                                       By: /s/ Scott H. Page
                                          -------------------------------------
                                          Title: Vice president

<PAGE>

                                       OXFORD STRATEGIC INCOME FUND
                                          By:  Eaton Vance Management,
                                                as Investment Advisor

                                       By: /s/ Scott H. Page
                                          -------------------------------------
                                          Title: Vice president

                                       SENIOR DEBT PORTFOLIO
                                          By:  Boston Management and Research
                                               as Investment Advisor

                                       By: /s/ Scott H. Page
                                          -------------------------------------
                                          Title: Vice president

                                       FARM CREDIT BANK OF WICHITA

                                       By: /s/ Greg Reno
                                          ------------------------------------
                                          Title: Vice President

                                       FARM CREDIT SERVICES OF AMERICA, PCA

                                       By: /s/ Bruce P. Rouse
                                          -------------------------------------
                                          Title: Vice President

                                       LONG LANE MASTER TRUST II
                                          By: Fleet National Bank as Trust
                                              Administrator, with Respect to
                                              Series Eclipse

                                       By: /s/ Roger Ackerman
                                          -------------------------------------
                                          Title: Director

                                       LONG LANE MASTER TRUST IV
                                          By: Fleet National Bank as Trust
                                              Administrator

                                       By: /s/ Roger Ackerman
                                          -------------------------------------
                                          Title: Director

                                       GOLDMAN SACKS CREDIT PARTNERS, L.P.

                                       By: /s/ Sandra Stulberger
                                          -------------------------------------
                                          Title: Authorized Signatory

<PAGE>

                                       GREENSTONE FARM CREDIT SERVICES, FLCA

                                       By: /s/ Alfred S. Compton, Jr.
                                          -------------------------------------
                                          Title: Vice President/Senior Lending
                                                 Officer

                                       HARCH CLO I LIMITED

                                       By:  /s/ Michael E. Lewitt
                                          -------------------------------------
                                          Title: Authorized Signatory

                                       HARRIS TRUST AND SAVINGS BANK

                                       By:  /s/ William R. Corya
                                          -------------------------------------
                                          Title: Vice President

                                       ING PRIME RATE TRUST
                                          By: ING Investments, LLC
                                                  as its Investment Manager

                                       By:  /s/ Jason Groom
                                          -------------------------------------
                                          Title: Vice President

                                       ING SENIOR INCOME FUND
                                          By: ING Investments, LLC
                                                  as its Investment Manager

                                       By:  /s/ Jason Groom
                                          -------------------------------------
                                          Title: Vice President

                                       THE MITSUBISHI TRUST AND BANKING
                                         CORPORATION

                                       By:  /s/ Yasushi Ishikawa
                                          -------------------------------------
                                          Title: Senior Vice President

                                       NATEXIS BANQUE POPULARIES

                                       By:  /s/ Frank H. Madden, Jr.
                                          -------------------------------------
                                          Title: Vice President & Group Manager

                                       By:  /s/ Kristen Brainard
                                          -------------------------------------
                                          Title: Associate

<PAGE>

                                       NUVEEN FLOATING RATE FUND
                                          By:  Symphony  Asset Management LLC

                                       By:  /s/ Lisa M. Mincheski
                                          -------------------------------------
                                          Title: Managing Director

                                       OAK HILL SECURITIES FUND, L.P.
                                          By: Oak Hill Securities GenPar, L.P.
                                              its General Partner

                                          By: Oak Hill Securities MGP, Inc.,
                                              its General Partner

                                       By:  /s/ Scott D. Krase
                                          -------------------------------------
                                          Title: Vice President

                                       OAK HILL SECURITIES FUND II, L.P.
                                          By:   Oak Hill Securities GenPar II,
                                                L.P. its General Partner

                                          By:   Oak Hill Securities MGP II,
                                                Inc., its General Partner

                                       By:  /s/ Scott D. Krase
                                          -------------------------------------
                                          Title: Vice President

                                       OAK HILL CREDIT PARTNERS I, LLC
                                          By:   Oak Hill CLO Management I, LLC
                                                as Investment Manager

                                       By:  /s/ Scott D. Krase
                                          -------------------------------------
                                          Title: Authorized Signatory

                                       HARBOURVIEW CLO Ii

                                       By:  /s/ Bill Campbell
                                          -------------------------------------
                                          Title: Manager

                                       HARBOURVIEW CLO IV

                                       By:  /s/ Bill Campbell
                                          -------------------------------------
                                          Title: Manager

                                       OPPENHEIMER SENIOR FLOATING RATE FUND

                                       By:  /s/ Bill Campbell
                                          -------------------------------------
                                          Title: Manager

<PAGE>

                                       REGIONS BANK

                                       By:  /s/ James W. Newport
                                          -------------------------------------
                                          Title: Senior Vice President

                                       Sankaty Advisors, LLC as Collateral
                                           Manager for CASTEL HILL I- INGOTS,
                                           LTD., as Term Lender

                                       By:  /s/ Timothy M. Barns
                                          -------------------------------------
                                          Title: Senior Vice President

                                       Sankaty Advisors, LLC as Collateral
                                           Manager for CASTEL HILL II- INGOTS,
                                           LTD., as Term Lender

                                       By:  /s/ Timothy M. Barns
                                          -------------------------------------
                                          Title: Senior Vice President

                                       Sankaty Advisors, Inc. as Collateral
                                           Manager for GREAT POINT CLO 1999-1
                                           LTD, as Term Lender

                                       By:  /s/ Timothy M. Barns
                                          -------------------------------------
                                          Title: Senior Vice President

                                       SANKATY HIGH YIELD PARTNER III, LP

                                       By:  /s/ Timothy M. Barns
                                          -------------------------------------
                                          Title: Senior Vice President

                                       HAMILTON CDO, LTD.
                                          By: Stanfield Capital Partners LLC
                                             as its Collateral Manager

                                       By:  /s/ Christopher E. Jansen
                                          -------------------------------------
                                          Title: Managing Partner

                                       STANFIELD ARBITRAGE CDO, LTD.
                                          By: Stanfield Capital Partners LLC
                                             as its Collateral Manager

                                       By:  /s/ Christopher E. Jansen
                                          -------------------------------------
                                          Title: Managing Partner

<PAGE>

                                       STANFIELD CLO, LTD.
                                          By: Stanfield Capital Partners LLC
                                             as its Collateral Manager

                                       By:  /s/ Christopher E. Jansen
                                          -------------------------------------
                                          Title: Managing Partner

                                       STEIN ROE & FARNHAM CLO I LTD.
                                          By: Stein Roe & Farnham Incorporated
                                             as Portfolio Manager

                                       By:   James R. Fellows
                                          -------------------------------------
                                          Title: Senior Vice President &
                                             Portfolio Manager

                                       THE SUMITOMO TRUST & BANKING CO, LTD.

                                       By:  /s/ Elizabeth A. Quirk
                                          -------------------------------------
                                          Title: Vice President

                                       TORONTO DOMINION (NEW YORK), INC.

                                       By: /s/ Stacey L. Malek
                                          -------------------------------------
                                          Title: Vice President

                                       TRANSAMERICA BUSINESS CREDIT

                                       By: /s/ Stephen K. Goetschius
                                          -------------------------------------
                                          Title: Senior Vice President<PAGE>
                                                                   EXHIBIT 10.14

                        FORM OF INDEMNIFICATION AGREEMENT

      THIS INDEMNIFICATION AGREEMENT, dated as of November 15, 2002 (this
"AGREEMENT"), is made by and between Flowers Foods, Inc., a Georgia corporation
(the "COMPANY"), and __________________ ("INDEMNITEE").

                               W I T N E S S E T H

      WHEREAS, it is important to the Company to attract and retain as directors
and officers the most capable persons reasonably available;

      WHEREAS, Indemnitee is a member of the Board of Directors of the Company
(the "Board") and/or an officer of the Company and in such capacity is
performing a valuable service to the Company;

      WHEREAS, both the Company and Indemnitee acknowledge the increased risk of
litigation and other claims being asserted against directors and officers of
companies in today's environment;

      WHEREAS, Sections 14-2-850 through 14-2-859 of the Georgia Business
Corporation Code, as amended to date (the "STATUTE") provide for the
indemnification of the officers and directors of the Company and specifically
contemplate that contracts may be entered into between the Company and the
members of the Board and officers with respect to indemnification of such
directors and officers;

      WHEREAS, the Company's Restated Articles of Incorporation (the "ARTICLES")
and Restated Bylaws (the "BYLAWS"): (i) provide that the Company will indemnify
its directors and officers and will advance expenses in connection therewith,
and Indemnitee's willingness to serve as a director and/or officer of the
Company is based in part on Indemnitee's reliance on such provisions and (ii)
specifically contemplate that contracts may be entered into between the Company
and the members of the Board and officers with respect to indemnification of
such directors and officers; and

      WHEREAS, in order to provide to the Indemnitee assurances with respect to
the protection provided against personal liabilities that he or she may incur in
the performance of his or her duties to the Company, and to thereby induce the
Indemnitee to continue to serve as a member of the Board and/or as an officer of
the Company, the Company has determined and agreed to enter into this Agreement.

      NOW, THEREFORE, in consideration of the Indemnitee's continued service as
a director and/or an officer after the date hereof, the parties hereto agree as
follows:

<PAGE>

      1. Indemnification.

            (a) Subject only to the terms and conditions set forth in this
Agreement and applicable laws, and in addition to any other indemnity to which
the Indemnitee may be entitled under the Statute, the Articles and any Bylaw,
resolution or agreement (but without duplication of payments with respect to
indemnified amounts), the Company hereby further agrees to hold harmless and
indemnify the Indemnitee, to the fullest extent permitted by applicable laws and
the Articles in effect on the date hereof or as such laws or Articles may from
time to time be amended (but, in the case of any such amendment, only to the
extent that such amendment permits the Company to provide broader
indemnification rights than applicable laws and Articles permitted the Company
to provide before such amendment), including, but not limited to, holding
harmless and indemnifying the Indemnitee against any and all expenses (including
attorneys' fees), judgments, penalties, fines and amounts paid in settlement
actually and reasonably incurred by the Indemnitee (collectively, "LOSSES") in
connection with any threatened, pending, or completed action, suit, or
proceeding, whether civil, criminal, administrative, arbitrative or
investigative and whether formal or informal (an "ACTION"), to which the
Indemnitee is, was, or at any time becomes a party, or is threatened to be made
a party, by reason of the fact that the Indemnitee is, was, or at any time
becomes a director, officer, partner, trustee, employee or agent of the Company,
or a predecessor corporation, or is or was serving or at any time serves at the
request of the Company as a director, officer, partner, trustee, employee, or
agent of another domestic or foreign corporation, partnership, joint venture,
trust, employee benefit plan or other enterprise, if the Indemnitee conducted
himself or herself in good faith and the Indemnitee reasonably believed: (i) in
the case of conduct in his or her official capacity, that such conduct was in
the best interests of the Company; (ii) in all other cases that such conduct was
at least not opposed to the best interests of the Company and (iii) in the case
of any criminal proceeding, that the Indemnitee had no reasonable cause to
believe such conduct was unlawful.

            (b) The right to indemnification conferred in this Agreement, the
Articles and the Bylaws shall be presumed to have been relied upon by Indemnitee
in agreeing to continue to serve the Company as a director and/or an officer of
the Company and shall be enforceable as a contract right.

            (c) For purposes of this Agreement, the Indemnitee shall be presumed
to have conducted himself or herself in good faith if he or she relied on
information, opinions, reports or statements, including financial statements and
other financial data, if prepared or presented by:

                  (i) one or more officers or employees of the Company whom the
Indemnitee reasonably believes to be reliable and competent in the matters
presented;

                  (ii) legal counsel, public accountants, investment bankers or
other persons as to matters the Indemnitee reasonably believes are within the
person's professional or expert competence; or

                  (iii) a committee of the board of directors of the Company of
which the Indemnitee is not a member if the Indemnitee reasonably believes the
committee merits confidence.

                                      -2-
<PAGE>

            (d) In the instances described in SECTION 1(C) of this Agreement,
the Indemnitee shall not be entitled to rely on such information, opinions,
reports or statements if he or she has knowledge concerning the matter in
question that makes such reliance unreasonable.

            (e) The termination of a proceeding by judgment, order, settlement
or conviction, or upon a plea of nolo contendre or its equivalent is not, of
itself, determinative that the Indemnitee did not meet the standard of conduct
set forth in SECTION 1(A) hereof.

      2. Limitations of Liability. No indemnity pursuant to SECTION 1 hereof
shall be paid by the Company:

            (a) with respect to any proceeding in which the Indemnitee is
adjudged, by final judgment not subject to further appeal, liable to the Company
or is subjected to injunctive relief in favor of the Company:

                  (i) for any appropriation, in violation of his or her duties,
of any business opportunity of the Company;

                  (ii) for acts or omissions which involve intentional
misconduct or a knowing violation of law;

                  (iii) for the types of liability set forth in Section 14-2-832
of the Georgia Business Corporation Code; or

                  (iv) for any transaction from which the Indemnitee received an
improper personal benefit, whether or not involving action in his or her
official capacity;

            (b) with respect to any suit in which final judgment is rendered
against the Indemnitee for an accounting of profits, made from the purchase or
sale by the Indemnitee of securities of the Company, pursuant to the provisions
of Section 16(b) of the Securities Exchange Act of 1934 or similar provisions of
any federal, state, or local statutory law, or on account of any payment by the
Indemnitee to the Company in respect of any claim for such an accounting;

            (c) in connection with a proceeding by or in the right of the
Company, except for reasonable expenses incurred in connection with the
proceeding if it is determined that the Indemnitee has met the standard of
conduct set forth in SECTION 1(A) hereof;

            (d) in connection with any proceeding brought by the Indemnitee
against the Company, except in the case of court-ordered indemnification
pursuant to Section 14-2-854 of the Georgia Business Corporation Code; or

            (e) if a final decision by a court having jurisdiction in the matter
shall determine that such indemnification is not lawful.

      3. Contribution. If the indemnification provided in SECTION 1 is
unavailable, then in respect of any Action in which the Company is jointly
liable with the Indemnitee (or would be if joined in such action, suit or
proceeding), the Company shall contribute, to the extent it is not

                                      -3-
<PAGE>

lawfully prevented from doing so, to the amount of Losses paid or payable by the
Indemnitee in such proportion as is appropriate to reflect (i) the relative
benefits received by the Company on the one hand and the Indemnitee on the other
hand from the transaction from which such Action arose and (ii) the relative
fault of the Company on the one hand and of the Indemnitee on the other in
connection with the events which resulted in such Losses, as well as any other
relevant equitable considerations. The relative fault of the Company, on the one
hand, and of the Indemnitee, on the other, shall be determined by reference to,
among other things, the parties' relative intent, knowledge, access to
information, and opportunity to correct or prevent the circumstances resulting
in such Losses. The Company agrees that it would not be just and equitable if
contribution pursuant to this SECTION 3 were determined by pro rata allocation
or any other method of allocation that does not take account of the foregoing
equitable considerations.

      4. Mandatory Payment of Expenses. In accordance with Section 14-2-852 of
the Georgia Business Corporation Code, to the extent that the Indemnitee has
been wholly successful on the merits or otherwise, in the defense of any Action,
the Indemnitee shall be indemnified against reasonable expenses incurred by the
Indemnitee in connection therewith. No determination of the Indemnitee's
entitlement to indemnification hereunder is required prior to the Company's
obligation to make mandatory indemnification under Section 14-2-852 of the
Georgia Business Corporation Code.

      5. Continuation of Obligations. All agreements and obligations of the
Company contained herein shall continue during the period the Indemnitee is a
director, officer, partner, trustee, employee or agent of the Company (or is
serving at the request of the Company as a director, officer, partner, trustee,
employee or agent of another domestic or foreign corporation, partnership, joint
venture, trust, employee benefit plan or other enterprise) and shall continue
thereafter for so long as the Indemnitee shall be subject to any possible
Action, by reason of the fact that the Indemnitee was a director and/or an
officer of the Company or serving in any other capacity referred to herein.

      6. Notification and Defense of Claims.

            (a) Promptly after receipt by the Indemnitee of notice of the
commencement of any Action, the Indemnitee will, if a claim for indemnification
in respect thereof is to be made against the Company under this Agreement,
notify the Company in writing of the commencement thereof, but the omission to
so notify the Company will not relieve the Company from any liability which it
may have to the Indemnitee otherwise than under this Agreement. With respect to
any such Action as to which the Indemnitee so notifies the Company:

                  (i) the Company will be entitled to participate therein at its
sole expense; and

                  (ii) subject to SECTION 7 hereof, and if the Indemnitee shall
have provided a written affirmation that: (i) he or she believes in good faith
that his or her conduct conformed with the standard set forth in SECTION 1(A)
hereof and did not constitute behavior of the kind described in SECTION 2(A)
hereof and (ii) that he or she is entitled to indemnification hereunder, the
Company may assume the defense thereof.

                                      -4-
<PAGE>

            (b) After notice from the Company to the Indemnitee of its election
to assume such defense, the Company will not be liable to the Indemnitee under
this Agreement for any legal or other expenses subsequently incurred by the
Indemnitee in connection with the defense thereof, other than reasonable costs
of investigation or as otherwise provided below. The Indemnitee shall have the
right to employ separate counsel in such Action, but the fees and expenses of
such counsel incurred after notice from the Company of its assumption of the
defense thereof shall be at the sole expense of the Indemnitee unless (i) the
employment of counsel by the Indemnitee has been authorized by the Company, (ii)
counsel designated by the Company to conduct such defense shall not be
reasonably satisfactory to the Indemnitee, or (iii) the Company shall not have
employed counsel to assume the defense of such action, in each of which cases
the fees and expenses of such counsel shall be at the sole expense of the
Company. For the purposes of clause (ii) above, the Indemnitee shall be entitled
to determine that counsel designated by the Company is not reasonably
satisfactory if, among other reasons, the Indemnitee shall have been advised by
qualified counsel that, because of actual or potential conflicts of interest in
the matter between the Indemnitee, other officers or directors similarly
indemnified by the Company and/or the Company, representation of the Indemnitee
by counsel designated by the Company is likely to materially and adversely
affect the Indemnitee's interest or would not be permissible under applicable
canons of legal ethics.

            (c) The Company shall not be liable to indemnify the Indemnitee
under this Agreement for any amounts paid in settlement of any Action not
defended by the Company effected without the Company's written consent. The
Company may settle any Action for which it has assumed the defense without the
consent of the Indemnitee if the Company accepts full responsibility and the
settlement releases the Indemnitee from potential liability. The Company shall
not settle any Action in any manner that would impose any penalty or limitation
on the Indemnitee without the Indemnitee's written consent. Neither the Company
nor the Indemnitee will unreasonably withhold consent to any proposed
settlement.

      7. Advancement and Repayment of Expenses. Upon written request therefor,
accompanied by (i) reasonably itemized evidence of expenses incurred or to be
incurred; (ii) a written affirmation that: (x) the Indemnitee believes in good
faith that his or her conduct conformed with the standard set forth in SECTION
1(A) hereof and did not constitute behavior of the kind described in SECTION
2(A) hereof and (y) that he is entitled to indemnification hereunder, and (iii)
the Indemnitee's written undertaking to repay any unused funds advanced and any
funds advanced if it is ultimately determined that the Indemnitee is not
entitled to indemnification hereunder, the Company shall promptly advance to the
Indemnitee the reasonable expenses (including attorneys' fees and costs of
investigation and defense (including the fees of expert witnesses, other
professional advisors, and private investigators)) incurred, or reasonably
expected to be incurred, by the Indemnitee in defending any Action for which the
Indemnitee is entitled to indemnification pursuant to this Agreement. Any such
advances and the Indemnitee's undertaking to repay shall be unsecured and
interest-free. The undertaking described in clause (iii) of this SECTION 7 shall
be accepted by the Company without reference to the Indemnitee's financial
ability to make the repayments set forth therein.

      8. Partial Indemnification. In the event that the Indemnitee is entitled
under any provision of this Agreement to indemnification by the Company for some
or a portion of any

                                      -5-
<PAGE>

Losses but not for the total amount thereof, the Company shall indemnify the
Indemnitee for the portion thereof to which the Indemnitee is entitled.

      9. No Duplication of Payments. The Company shall not be liable under this
Agreement to make any payment in connection with any Losses incurred by the
Indemnitee to the extent Indemnitee has otherwise actually received payment of
the amounts otherwise indemnifiable hereunder (net of reasonable expenses
actually incurred by the Indemnitee in connection therewith) under any insurance
policy, the Articles or Bylaws, applicable law or any other source.

      10. Subrogation. In the event of payment pursuant to the terms of this
Agreement, the Company will be subrogated to the extent of such payment to all
of the related rights of recovery of the Indemnitee against other persons or
entities (other than the Indemnitee's successors). The Indemnitee will execute
all documents reasonably required to evidence such rights.

      11. Enforcement.

            (a) The Company expressly confirms and agrees that it has entered
into this Agreement and assumed the obligations imposed on it hereby in order to
induce the Indemnitee to continue to serve as a director and/or officer of the
Company and acknowledges that the Indemnitee will in the future be relying upon
this Agreement in continuing to serve in such capacity.

            (b) In the event the Indemnitee is required to bring any action to
enforce rights or to collect moneys due under this Agreement and is successful
in such action, the Company shall reimburse the Indemnitee for all of the
Indemnitee's reasonable fees and expenses in bringing and pursuing such action.

      12. Miscellaneous.

            (a) Notices. All notices and other communications required or
permitted hereunder shall be in writing and shall be deemed to have been duly
given when delivered in person or when dispatched by electronic facsimile
transfer (if confirmed in writing by mail simultaneously dispatched) or one
business day after having been dispatched by a nationally recognized overnight
courier service to the appropriate party at the address or facsimile number
specified below:

      If to the Company to:

      Flowers Foods, Inc.
      1919 Flowers Circle
      U.S. Highway 19 South
      Thomasville, Georgia 31757
      Attention: Stephen R. Avera, Esq.
      Facsimile No.: (229) 225-5426

                                      -6-
<PAGE>

      If to the Indemnitee to:

      ------------------

      ------------------

      ------------------
      Attention:__________
      Facsimile No.: (   ) ___-____

            (b) Partial Invalidity. Wherever possible, each provision hereof
shall be interpreted in such manner as to be effective and valid under
applicable law, but in case any one or more of the provisions contained herein
shall, for any reason, be held to be invalid, illegal or unenforceable in any
respect, such provision shall be ineffective to the extent, but only to the
extent, of such invalidity, illegality or unenforceability without invalidating
the remainder of such invalid, illegal or unenforceable provision or provisions
or any other provisions hereof, unless such a construction would be
unreasonable.

            (c) Governing Law. This Agreement shall be interpreted and enforced
in accordance with the laws of the State of Georgia, without regard to its
conflict of law principles.

            (d) Successors. This Agreement shall be binding upon the Indemnitee
and the Company and its successors and assigns (including any transferee of all
or substantially all of its assets and any successor by merger or otherwise by
operation of law), and shall inure to the benefit of the Indemnitee, his heirs,
personal representatives, and assigns and to the benefit of the Company and its
successors and assigns.

            (e) Amendment. No amendment, modification, termination, or
cancellation of this Agreement shall be effective unless in writing signed by
both parties hereto.

                         [SIGNATURES ON FOLLOWING PAGE]

                                      -7-
<PAGE>

      IN WITNESS WHEREOF, Indemnitee has executed and the Company has caused its
duly authorized representative to execute this Agreement as of the date first
above written.

                                      FLOWERS FOODS, INC.

                                      By:____________________________________
                                         Name:
                                         Title

                                      [INDEMNITEE]

                                      ---------------------------------------

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