Document:

Exhibit 10.1

 

Execution Version

 

ASSET PURCHASE AGREEMENT

 

by and between

 

WRBH Brands Group LLC,

 

as Buyer

 

and

 

William
Rast Licensing, LLC,

 

as Seller

 

October 19, 2021

 

     

     

    

 

TABLE OF CONTENTS

 

	 	PAGE
	 	 
	Article 1 Definitions 	1
	 	 
	 	Section 1.01	Definitions	1
	 	Section 1.02	Construction	7
	 	 	 	 
	Article 2 Purchase And Sale 	7
	 	 
	 	Section 2.01	Purchase and Sale	7
	 	Section 2.02	Assumed Liabilities	8
	 	Section 2.03	Excluded Liabilities	9
	 	Section 2.04	Excluded Assets	9
	 	Section 2.05	Assignment of Contracts and Rights	9
	 	Section 2.06	Purchase Price	11
	 	Section 2.07	Purchase Price Allocation	11
	 	Section 2.08	Good Faith Deposit	11
	 	Section 2.09	Closing	11
	 	 	 	 
	Article 3 REPRESENTATIONS AND WARRANTIES OF SELLER 	13
	 	 
	 	Section 3.01	Organization and Qualification	13
	 	Section 3.02	Corporate Authorization	13
	 	Section 3.03	Execution and Delivery; Enforceability	13
	 	Section 3.04	Consents and Approvals	13
	 	Section 3.05	No Conflicts	14
	 	Section 3.06	Litigation	14
	 	Section 3.07	Title to the Purchased Assets	14
	 	Section 3.08	Intellectual Property	14
	 	Section 3.09	Taxes	15
	 	Section 3.10	Assumed Contracts	15
	 	Section 3.11	No Other Representations or Warranties	16
	 	 	 	 
	Article 4 REPRESENTATIONS AND WARRANTIES OF BUYER 	16
	 	 
	 	Section 4.01	Corporate Existence and Power	16
	 	Section 4.02	Corporate Authorization	16
	 	Section 4.03	Execution and Delivery; Enforceability	16
	 	Section 4.04	No Conflicts	16
	 	Section 4.05	Availability of Funds; Solvency	17
	 	Section 4.06	Litigation	17
	 	Section 4.07	Buyer’s Knowledge	17
	 	Section 4.08	Brokers	17
	 	Section 4.09	Condition of Purchased Assets; Representations	17

 

    	 	i	 

     

    

 

	Article 5 COVENANTS OF SELLER 	18
	 	 
	 	Section 5.01	Conduct of the Business	18
	 	Section 5.02	Access to Information	19
	 	Section 5.03	Update of Disclosure Schedules	19
	 	Section 5.04	Use of Name	20
	 	Section 5.05	Notices of Certain Events	20
	 	 	 	 
	Article 6 COVENANTS OF BUYER 	20
	 	 
	 	Section 6.01	Confidentiality	20
	 	Section 6.02	Notices of Certain Events	20
	 	Section 6.03	Preservation of Books and Records	21
	 	Section 6.04	Insurance	21
	 	Section 6.05	Communication	21
	 	Section 6.06	Release	21
	 	Section 6.07	Buyer’s Knowledge	22
	 	 	 	 
	Article 7 COVENANTS OF BUYER AND SELLER 	22
	 	 
	 	Section 7.01	Further Assurances	22
	 	Section 7.02	Certain Filings	22
	 	Section 7.03	Public Announcements	23
	 	Section 7.04	Tax Matters	23
	 	Section 7.05	Misallocated Assets	23
	 	Section 7.06	Payments from Third Parties after Closing	24
	 	Section 7.07	Bulk Transfer Laws	24
	 	Section 7.08	Bankruptcy Court Approval	24
	 	 	 	 
	Article 8
CONDITIONS TO CLOSING 	27
	 	 
	 	Section 8.01	Conditions to Obligations of Buyer and Seller	27
	 	Section 8.02	Conditions to Obligation of Buyer	27
	 	Section 8.03	Conditions to Obligation of Seller	27
	 	 	 	 
	Article 9
SURVIVAL	28
	 	 
	 	Section 9.01	Survival	28
	 	 	 	 
	Article 10 TERMINATION 	28
	 	 
	 	Section 10.01	Grounds for Termination	28
	 	Section 10.02	Effect of Termination	29
	 	Section 10.03	Costs and Expenses	30
	 	 	 	 
	Article 11
MISCELLANEOUS	30
	 	 
	 	Section 11.01	Notices	30

 

    	 	ii	 

     

    

 

	 	Section 11.02	Amendments and Waivers	31
	 	Section 11.03	Successors and Assigns	31
	 	Section 11.04	Governing Law	31
	 	Section 11.05	Jurisdiction	32
	 	Section 11.06	WAIVER OF JURY TRIAL	32
	 	Section 11.07	Counterparts; Third Party Beneficiaries	32
	 	Section 11.08	Specific Performance	32
	 	Section 11.09	Entire Agreement	33
	 	Section 11.10	No Strict Construction	33
	 	Section 11.11	Severability	33
	 	Section 11.12	Disclosure Schedules	33

 

	EXHIBITS	 
	 	 
	Exhibit A	Form of Assignment and Assumption Agreements
	Exhibit B	Form of Bills of Sale
	Exhibit C	Form of Assignment
of Trademarks
	Exhibit D	Form of Assignment of Domain Names
	Exhibit E	Form of Assignment of Other Intellectual Property
	Exhibit F	Bid Procedures Order

 

	SCHEDULES	 
	 	 
	Schedule 1.01(a)	Knowledge of Seller
	Schedule 2.01(a)	Trademarks
	Schedule 2.01(c)	Domain Names, Websites and Social Media Handles
	Schedule 2.05(a)	Assumed Contracts and Cure Costs
	Schedule 3.04	Consents and Approvals
	Schedule 3.06	Litigation
	Schedule 3.08(a)	Material Intellectual Property
	Schedule 3.08(f)	Certain Intellectual Property Contracts
	Schedule 3.10	Transferred Seller Contracts
	Schedule 5.01	Conduct of the Business

 

    	 	iii	 

     

    

 

Asset
Purchase Agreement

 

THIS ASSET PURCHASE AGREEMENT
dated as of October 19, 2021 (the “Agreement”), is made and entered into by and between WRBH Brands Group LLC,
a New York limited liability company (“Buyer”), and William Rast Licensing, LLC, a Delaware limited liability company
(the “Company” or “Seller”). Seller and Buyer are sometimes referred to collectively herein
as the “Parties” and individually as a “Party”. Capitalized terms used herein and not otherwise
defined herein have the meanings set forth in ‎Article 1.

 

W I T N E S E T H:

 

Whereas,
subject to the terms and conditions set forth in this Agreement, Seller desires to sell, assign, transfer, and convey to Buyer, and Buyer
desires to, and shall, (i) purchase and acquire from Seller, all of Seller’s right, title and interest in and to the Purchased
Assets (as defined below) and (ii) assume all of the Assumed Liabilities (as defined below); and

 

Whereas,
Seller, and certain of its affiliates (the “Debtors”) have sought relief under Chapter 11 of Title 11, §§
101-1330 of the United States Code (as amended, the “Bankruptcy Code”) by filing cases (the “Chapter 11 Cases”)
in the United States Bankruptcy Court for the District of Delaware (the “Bankruptcy Court”) and intend to seek approval
of the Bankruptcy Court to consummate the transactions contemplated by this Agreement.

 

Now,
Therefore, in consideration of the premises and the mutual promises herein made, and in consideration of the foregoing and
of the representations, warranties, covenants, agreements and conditions herein contained, the receipt and sufficiency of which are hereby
acknowledged, the Parties, intending to be legally bound hereby, agree as follows:

 

Article 1

 

Definitions

 

Section 1.01     Definitions.

 

(a)          The
following terms, as used herein, have the following meanings:

 

“Action”
means any claim, action, suit, arbitration or proceeding by or before any Governmental Authority.

 

“Affiliate”
means, with respect to any Person, another Person that, directly or indirectly through one or more intermediaries, controls, is controlled
by, or is under common control with, such Person, where “control” means the possession, directly or indirectly, of the power
to direct the management and policies of a Person whether through the ownership of voting securities, by contract or otherwise. For the
avoidance of doubt, ownership of more than fifty percent (50%) of the voting securities shall be deemed to be “control” for
purposes of this definition.

 

    	 	1	 

     

    

 

“Alternative Transaction”
means any reorganization, merger, transaction, consolidation, business combination, joint venture, partnership, sale of assets, financing
(debt or equity), or restructuring or similar transaction of or by Seller involving any of the Purchased Assets; provided, however,
that an Alternative Transaction shall not include (a) a sale for the Purchased Assets determined by the Debtors to be higher or otherwise
better in accordance with the Bid Procedures (as defined in the Bid Procedures Order), or (b) pursuit of confirmation of a Chapter
11 plan of liquidation, confirmation of which plan shall take place solely following the Bankruptcy Court’s entry of the Sale Order,
with the occurrence of any “effective date” or similar concept under such plan subject to the occurrence of the Closing Date.

 

“Auction”
means any auction for the sale of Debtors’ assets conducted pursuant to the terms and conditions of the Bid Procedures and the Bid
Procedures Order.

 

“Backup Bidder”
has the meaning set forth in the Bid Procedures Order.

 

“Bankruptcy Rules”
means the Federal Rules of Bankruptcy Procedure.

 

“Bid Procedures”
means the bidding procedures for the solicitation and submission of bids for a sale, reorganization, or other disposition of the Debtors,
any portion of, or all or substantially all of their assets approved by the Bankruptcy Court pursuant to the Bid Procedures Order.

 

“Bid Procedures Motion”
means the motion seeking entry of the Bid Procedures Order and the Sale Order.

 

“Bid Procedures Order”
means an order of the Bankruptcy Court attached hereto as Exhibit F.

 

“Brand”
means the William Rast brand.

 

“Business”
means all activities by Seller or any Affiliate of Seller associated with the ownership, licensing, and marketing of the Purchased Assets.

 

“Business Day”
means a day other than Saturday, Sunday or other day on which commercial banks in New York, New York are authorized or required by law
to close.

 

“Buyer’s Licenses”
means (i) the Exclusive License by and between Omega Apparel Ltd. and William Rast Licensing, LLC dated as of August 12, 2020,
and (ii) Exclusive License by and between Millennium Apparel Group LLC and William Rast Licensing, LLC dated as of September 30,
2020.

 

“Causes of Action”
means any Claim, action, suit, arbitration or proceeding by or before any Governmental Authority.

 

“Claim”
means a “claim” as defined in Section 101 of the Bankruptcy Code.

 

“Closing Date”
means the date of the Closing.

 

“Code”
means the Internal Revenue Code of 1986, as amended.

 

    	 	2	 

     

    

 

“Confidentiality
Agreements” means (i) the Confidentiality and Nondisclosure Agreement, dated August 16, 2021, by and between Millennial
Apparel Group LLC and Sequential Brands Group, Inc and (ii) the Confidentiality and Nondisclosure Agreement, dated August 17,
2021, by and between Omega Apparel Ltd and Sequential Brands Group, Inc.

 

“Contract”
means any contract, agreement, license, sublicense, sales order, purchase order, instrument or other commitment, that is binding on any
Person under applicable Law.

 

“COVID-19”
means SARS-CoV-2 or COVID-19, and any evolutions thereof or related or associated epidemics, pandemic or disease outbreaks.

 

“Cure Costs”
means with respect to any Assumed Contract, the Liabilities that must be paid or otherwise satisfied to cure all monetary defaults under
such Assumed Contract to the extent required by Section 365(b) of the Bankruptcy Code.

 

“Disclosure Schedules”
means the Disclosure Schedules attached hereto, as may be supplemented and amended pursuant to Section 5.03.

 

“Encumbrance”
means any mortgage, lien, pledge, security interest, charge, easement, covenant, right of way, claim, title defect, or other survey defect.

 

“Excluded Contract”
means any Contract of Seller that is not an Assumed Contract.

 

“Final Order”
means a judgment or Order of the Bankruptcy Court (or any other court of competent jurisdiction) entered by the clerk of the Bankruptcy
Court (or such other court) on the docket in the Chapter 11 Cases (or the docket of such other court), which has not been modified, amended,
reversed, vacated or stayed (other than such modifications or amendments that are consented in writing to by Buyer); provided that
the possibility that a motion under Rule 60 of the Federal Rules of Civil Procedures, or any analogous rule under the Federal
Rules of Bankruptcy Procedure, may be filed relating to such Order, shall not cause an Order not to be a Final Order.

 

“Governmental Authority”
means any (a) multinational, federal, state, municipal, local or other governmental or public department, court, tribunal, bureau,
agency or instrumentality of government, domestic or foreign, (b) any subdivision or authority of any of the foregoing or (c) any
regulatory or administrative authority.

 

“Intellectual Property”
means any and all intellectual property of every kind, whether protected or arising under the Laws of the United States or any other jurisdiction,
including all intellectual or industrial property rights in any of the following: (a) the Trademarks, Domain Names, and all rights
under Contracts relating to the foregoing and (b) all other intellectual property owned by Seller as of the Closing Date that is
used or held for use by Seller exclusively in the conduct of the Business (all such intellectual property described in the foregoing clause
(b), the “Other Intellectual Property”).

 

“Knowledge of Seller”
means the actual knowledge of the individuals set forth on Schedule 1.01(a) hereto after reasonable inquiry of such other
Persons who would reasonably be expected to know such information.

 

    	 	3	 

     

    

 

 

“Law”
means any law, treaty, statute, statute, ordinance, code, decree, Order, rule or regulation of any Governmental Authority.

 

“Liability”
means any and all debts, liabilities, commitments and obligations of any kind, whether fixed, contingent or absolute, matured or unmatured,
liquidated or unliquidated, accrued or not accrued, asserted or not asserted, known or unknown, determined, determinable or otherwise,
whenever or however arising (including, whether arising out of any Contract or tort based on negligence or strict liability) and whether
or not the same would be required to be reflected in financial statements or disclosed in the notes thereto.

 

“Material Adverse
Effect” means any change, effect, event, circumstance, occurrence or state of facts that, individually or in the aggregate,
has had a material adverse effect on the Purchased Assets, taken as a whole, excluding, however, any change, effect, event, circumstance,
occurrence or state of facts that results from or arises out of: (i) the execution and delivery of this Agreement or the announcement
thereof or the pendency or consummation of the transactions contemplated by this Agreement and the other Transaction Documents;
(ii) general changes or developments in global or national political, economic, business, monetary, financial or capital or credit
market conditions or trends; (iii) general political, economic, business, monetary, financial or capital or credit market conditions
or trends (including interest rates); (iv) geopolitical conditions or any outbreak or escalation of hostilities, acts of terrorism
or war, civil unrest, epidemic, pandemic, disease outbreak or other health crisis or public health event (including COVID-19), regional,
national or international emergency, earthquakes, floods, hurricanes, tornadoes, wildfires, natural disasters or any other acts of God
or similar force majeure events, or any escalation or worsening of the foregoing; (v) the failure of the financial or operating
performance of Seller or its business to meet internal, Buyer or analyst or other external projections, forecasts or budgets for any
period (it being understood that the underlying cause of such failure to meet such projections and forecasts may be taken into account
in determining whether a Material Adverse Effect has occurred); (vi) any action taken or omitted to be taken after the date hereof
by or at the written request of Buyer, or in compliance with applicable Law or the express covenants and agreements contained in this
Agreement; (vii) changes in (or proposals to change) Laws or accounting regulations or principles; (viii) any existing
event, occurrence or circumstance of which Buyer has knowledge as of the date hereof; or (ix) the Chapter 11 Cases, including the
Auction and any announced liquidation of Seller or any of its assets; provided, that any change, effect, event, circumstance,
occurrence or state of facts described in clauses (ii), (iii), (iv) and (vii) shall be taken into account in determining whether
a Material Adverse Effect has occurred or would reasonably be expected to occur to the extent that such change, effect, event, circumstance,
occurrence or state of facts has a materially disproportionate effect on the Purchased Assets, taken as a whole, as compared to the effects
on other participants in the same industry as Seller.

 

“Milestones”
has the meaning set forth in the Bid Procedures Motion.

 

“Order”
means any award, writ, injunction, judgment, order, ruling, decision, subpoena, precept, directive, consent, approval, award, decree
or similar determination or finding entered, issued, made or rendered by any Governmental Authority.

 

    4 

     

    

 

“Permitted Encumbrances”
means the following Encumbrances: (a) Encumbrances for Taxes, assessments or other governmental charges or levies that are not yet
due or payable or that are being contested in good faith by appropriate Causes of Action; (b) Encumbrances that will be released
at the Closing with no Liability to Buyer or its Affiliates; (c) Encumbrances incurred by or at the written direction of Buyer at
the Closing; and (d) outbound Intellectual Property licenses, covenants not to sue and similar rights that are subject to Section 365(n) of
the Bankruptcy Code or other outbound non-exclusive licenses to Intellectual Property entered into in the ordinary course of business
that are in each case Assumed Contracts hereunder.

 

“Person”
means any individual, corporation (including any non-profit corporation), partnership, limited liability company, joint venture, unincorporated
organization, estate, trust, association, organization or other legal entity or group (as defined in Section 13(d)(3) of the
Securities Exchange Act of 1934, as amended) or Governmental Authority.

 

“Pre-Closing Tax
Period” means any taxable period ending on or before the Closing Date and, with respect to any Straddle Period, the portion
of such taxable period ending on and including the Closing Date.

 

“Sale Order”
means an Order by the Bankruptcy Court, in form and substance reasonably acceptable to Buyer and Seller, among other things, (a) approving
this Agreement, (b) authorizing the sale of the Purchased Assets to Buyer pursuant to section 363 of the Bankruptcy Code, pursuant
to the terms and conditions set forth herein, free and clear of any Encumbrances (other than Permitted Encumbrances), (c) authorizing
the assumption and assignment to Buyer of the Assumed Contracts and the Assumed Liabilities pursuant to section 365 of the Bankruptcy
Code and (d) authorizing the other transactions contemplated by this Agreement.

 

“Successful Bidder”
has the meaning set forth in the Bid Procedures Order.

 

“Tax”
means (a) all federal, state, local or foreign income, gross receipts, franchise, estimated, alternative minimum, add-on minimum,
sales, use, transfer, real property gains, registration, value added, excise, natural resources, severance, stamp, occupation, premium,
windfall profit, environmental, customs, duties, real property, special assessment, personal property, capital stock, social security,
unemployment, disability, payroll, license, employee or other withholding tax, or any other taxes, fees, assessments or charges of any
kind whatsoever including any interest, penalties or additions to tax or additional amounts in respect of the foregoing; (b) any
Liability for payment of amounts described in clause (a), whether as a result of transferee Liability, of being a member of an affiliated,
consolidated, combined or unitary group for any period or otherwise through operation of law; and (c) any Liability for the payment
of amounts described in clauses (a) or (b) as a result of any tax sharing, tax indemnity, tax receivable or tax allocation
agreement or express or implied obligation (other than any such agreement or obligation entered into in the ordinary course of business
that is not primarily related to Taxes).

 

“Tax Return”
means any report, return, election, extension or similar document (including schedules or any related or supporting information) filed
or required to be filed with respect to Taxes with any Governmental Authority or other authority in connection with the determination,
assessment or collection of any Tax or the administration of any Laws or administrative requirements relating to any Tax, including any
information return, claim for refund, amended return or declaration of estimated Taxes.

 

    5 

     

    

 

“Transaction Document”
means this Agreement, Assignment Agreements, Bills of Sale, Assignment of Trademarks, Assignment of Domain Names and any other agreements,
instruments or documents entered into pursuant to, or as contemplated by, this Agreement.

 

(b)            Each
of the following terms is defined in the Section set forth opposite such term:

 

	Term	Section
	Agreement

    Allocation Schedule
	Preamble

    ‎Section 2.07

	Assignment of Trademarks	‎Section 2.09(a)(iv)
	Assignment of Domain Names	‎Section 2.09(a)(iv)
	Assumed Contracts	‎Section 2.01(b)
	Assumed Liabilities	‎Section 2.02
	Assignment and Assumption
    Agreements	‎Section 2.09(a)(ii)
	Assignment of Other Intellectual
    Property	Section 2.09(a)(iv)
	Bankruptcy and Equity Exception	‎Section 3.03
	Bankruptcy Code	Recitals
	Bankruptcy Court	Recitals
	Bills of Sale	‎Section 2.09(a)(iii)
	Buyer	Preamble
	Chapter 11 Cases	Recitals
	Closing	‎Section 2.09
	Closing Cash Consideration	‎Section 2.06
	Company	Preamble
	Debtors	Preamble
	Domain Names	‎Section 2.01(c)
	End Date	‎Section 10.01(b)
	Excluded Liabilities	‎Section 2.03
	Good Faith Deposit	‎Section 2.08(a)
	Party or Parties	Preamble
	Petition Date	‎Section 7.08(a)
	Purchased Assets

    Purchased Intellectual Property
	‎Section 2.01

    ‎Section 3.08(a)

	Purchase Price	‎Section 2.06
	Receivables	Section 7.06(a)
	Seller	Preamble
	Straddle Period	‎Section 7.04(a)(i)
	Surviving Post-Closing
    Covenants	‎Section 9.01
	Trademarks	‎Section 2.01(a)
	Transfer Consent	‎Section 2.05(c)

 

    6 

     

    

 

Section 1.02       Construction.
In construing this Agreement, including the Exhibits and Schedules hereto, the following principles shall be followed: (a) the terms
 “herein,” “hereof,” “hereby,” “hereunder” and other similar terms refer to this Agreement
as a whole and not only to the particular Article, Section or other subdivision in which any such terms may be employed unless otherwise
specified; (b) except as otherwise set forth herein, references to Articles, Sections, Schedules and Exhibits refer to the Articles,
Sections, Schedules and Exhibits of this Agreement, which are incorporated in and made a part of this Agreement; (c) a reference
to any Person shall include such Person’s successors and assigns; (d) the word “includes” and “including”
and their syntactical variants mean “includes, but is not limited to” and “including, without limitation,” and
corresponding syntactical variant expressions; (e) a defined term has its defined meaning throughout this Agreement, regardless
of whether it appears before or after the place in this Agreement where it is defined, including in any Schedule; (f) the word “dollar”
and the symbol “$” refer to the lawful currency of the United States of America; (g) unless the context of this Agreement
clearly requires otherwise, words importing the masculine gender shall include the feminine and neutral genders and vice versa, (h) the
words “to the extent” shall mean “the degree by which” and not “if”; (i) the word “will”
will be construed to have the same meaning and effect as the word “shall,” and the words “shall,” “will,”
or “agree(s)” are mandatory, and “may” is permissive, (j) where a word is defined herein, references to
the singular will include references to the plural and vice versa, (k) all references to a day or days will be deemed to refer to
a calendar day or calendar days, as applicable, unless Business Days are expressly specified, (l) any reference to any agreement
or Contract will be a reference to such agreement or Contract, as amended, modified, supplemented or waived; (m) any reference to
any particular Code section or any Law will be interpreted to include any amendment to, revision of or successor to that section or Law
regardless of how it is numbered or classified; provided that, for the purposes of the representations and warranties set forth
herein, with respect to any violation of or non-compliance with, or alleged violation of or non-compliance, with any Code section or
Law, the reference to such Code section or Law means such Code section or Law as in effect at the time of such violation or non-compliance
or alleged violation or non-compliance; (n) references to “written” or “in writing” include in electronic
form; (o) the headings contained in this Agreement and the other Transaction Documents are for reference purposes only and shall
not affect in any way the meaning or interpretation of this Agreement and the other Transaction Documents; (p) when calculating
the period of time before which, within which or following which any act is to be done or step taken pursuant to this Agreement, the
date that is the reference date in calculating such period shall be excluded and if the last day of such period is not a Business Day,
the period shall end on the next succeeding Business Day; and (q) the word “or” shall not be exclusive.

 

Article 2

 

Purchase
And Sale

 

Section 2.01       Purchase
and Sale. Subject to the entry of the Bid Procedures Order and the Sale Order and upon the terms and subject to the conditions of
this Agreement and the Sale Order, on the Closing Date, Seller shall sell, transfer, assign, convey and deliver, or cause to be sold,
transferred, assigned, conveyed and delivered, to Buyer, and Buyer shall purchase, acquire and accept from Seller, free and clear of
all Encumbrances (other than Permitted Encumbrances), all of Seller’s right, title and interest in the following assets, properties,
interests and rights (collectively, the “Purchased Assets”), other than, for the avoidance of doubt, the Excluded
Assets, which, notwithstanding the foregoing provisions of this Section 2.01 to the contrary, will remain, as applicable,
the assets, properties, interests and rights of Seller:

 

(a)            all
trademarks and service marks owned by Seller and all registrations, renewals and applications therefor that are set forth on Schedule
2.01(a) and, in each case, all worldwide rights, title and interest associated with the foregoing, together with the goodwill
associated with any of the foregoing, in each case, that are exclusively associated with the Brand (collectively, the “Trademarks”);

 

    7 

     

    

 

(b)            all
Contracts set forth on Schedule 2.05(b) (as described below), under the heading “Assumed Contracts” (collectively,
the “Assumed Contracts”);

 

(c)            the
domain names, websites, and social media handles owned by Seller that are utilized in connection with the Business, including related
passwords (collectively, the “Domain Names”), as set forth on Schedule 2.01(c); and

 

(d)            all
Other Intellectual Property;

 

(e)            other
than as set forth in Section 2.01(g), all claims (including counterclaims), rights, causes of action, privileges, demands,
indemnification rights, and defense rights of Seller, in each case, to the extent related to Buyer’s ownership, licensing, and
marketing of the Purchased Assets, whether arising or related to periods before, at or following the Closing;

 

(f)             all
associated income, royalties, damages, and payments due from or payable by any third party, in each case, solely to the extent arising
(in whole or in part, but if in part, only to the extent of such part) after the Closing and exclusively related to Buyer’s ownership,
licensing, and marketing of the Purchased Assets, including under the Assumed Contracts, following the Closing; and

 

(g)            all
accounts receivable and other receivables arising under or pursuant to any Assumed Contract solely to the extent arising (in whole or
in part, but if in part, only to the extent of such part) after the Closing and exclusively related to Buyer’s ownership, licensing,
and marketing of the Purchased Assets following the Closing, it being understood and agreed that none of Seller’s right to, interest
in or entitlement to any fees, payments or any other amounts payable to Seller by Buyer or its Affiliates in their capacity as a licensee
under any of the Assumed Contracts, including, without limitation, the Buyer’s Licenses that relate to the provision of any license
thereunder prior to the Closing and that remain unpaid as of the Closing shall be included in Purchased Assets or be offset or credited
by Buyer against any amounts payable under any of the Buyer’s Licenses following the Closing.

 

Section 2.02       Assumed
Liabilities. Upon the terms and subject to the conditions of this Agreement, Buyer agrees, effective at the time of the Closing,
to assume the following Liabilities of Seller (the “Assumed Liabilities”):

 

(a)            all
Liabilities of Seller relating to or arising out of the Assumed Contracts solely to the extent arising (in whole or in part, but if in
part, only to the extent of such part) after the Closing;

 

(b)            all
Cure Costs related to the Assumed Contracts; and

 

    8 

     

    

 

(c)            all
Liabilities relating to or arising out of the Purchased Assets solely to the extent arising (in whole or in part, but if in part, only
to the extent of such part) after the Closing.

 

For the avoidance of doubt, the fact that a Liability
may be excluded under one clause of this ‎Section 2.02 does not imply that it is not intended to be included under another
clause.

 

Section 2.03       Excluded
Liabilities. Notwithstanding any provision in this Agreement to the contrary, Buyer shall not assume or be liable for hereunder any
Liabilities of Seller other than the Assumed Liabilities, and Seller shall retain and be responsible for all other Liabilities of Seller
(other than the Assumed Liabilities), including the following (collectively, the “Excluded Liabilities”):

 

(a)            any
and all Liabilities for Taxes (i) of or imposed on Seller (or any member or Affiliate of Seller) or (ii) related or attributable
to (but solely to the extent related or attributable to) the Purchased Assets or the Business for any Pre-Closing Tax Period (including
any Taxes with respect to a Straddle Period allocated to Seller pursuant to ‎‎‎‎Section 7.04(a));

 

(b)            any
indebtedness for borrowed money, bank loans or facilities or any other debt instruments of Seller, other than accounts payable or accrued
expenses of Seller with respect to the Business incurred or accrued in the ordinary course of business;

 

(c)            all
Liabilities related to any Action to the extent relating to the ownership or operation of the Purchased Assets or the Business prior
to the Closing Date;

 

(d)            all
Liabilities under the Assumed Contracts arising prior to the Closing Date to the extent relating to the period prior to the Closing Date;

 

(e)            all
Liabilities arising under or relating to any Excluded Asset; and

 

(f)            any
brokerage, commission, finders or similar fees, which is payable in connection with the transactions contemplated by this Agreement or
otherwise, pursuant to any arrangement entered into by Seller or any Affiliate thereof.

 

Section 2.04       Excluded
Assets. Notwithstanding anything contained in ‎Section 2.01 to the contrary, Seller is not selling, and Buyer is
not purchasing, any assets other than those specifically listed or described in ‎Section 2.01 (including the Excluded
Contracts, such assets that are not Purchased Assets, the “Excluded Assets”). For the avoidance of doubt, all Intellectual
Property of Seller that is not Purchased Intellectual Property is excluded from the Purchased Assets.

 

Section 2.05       Assignment
of Contracts and Rights.

 

(a)            Schedule
2.05(a) sets forth a list of all Assumed Contracts to which Seller is party and that Buyer intends to have Seller assume and
assign to Buyer on the Closing Date, together with the applicable Cure Costs, if any, for each such Assumed Contract as reasonably estimated
in good faith by Seller. At any time prior to the date that is twenty-one (21) days prior to the Closing Date, Buyer may, by written
notice to Seller, designate in writing any Contract related to the Business not designated as an Assumed Contract and, upon such designation,
such Assumed Contract will constitute a Purchased Asset and will be conveyed to Buyer under, and in accordance with the terms of, this
Agreement at Closing (and, if applicable, will cease to constitute an Excluded Asset). All Contracts of Seller which do not constitute
Assumed Contracts or which otherwise cannot be assumed and assigned to Buyer shall not be considered Purchased Assets and shall automatically
be deemed Excluded Contracts.

 

    9 

     

    

 

(b)            Seller
shall use its reasonable best efforts to assign, or cause to be assigned, the Assumed Contracts to Buyer so long as Buyer pays all Cure
Costs associated with the assumption and assignment of such Assumed Contracts. If Buyer does not pay all Cure Costs associated with the
assignment and assumption of an Assumed Contract, it shall become an Excluded Contract. Notwithstanding anything to the contrary herein,
Seller shall not be obligated to assume and assign any such Contract pursuant to this Section 2.05 with respect to which
Buyer fails to pay any Cure Costs or to satisfy the Bankruptcy Court as to adequate assurance of future performance.

 

(c)            Except
as to Assumed Contracts assigned pursuant to Section 365 of the Bankruptcy Code, this Agreement shall not constitute an agreement
to assign any Purchased Asset or any right thereunder if an attempted assignment, without the consent of a third party or Governmental
Authority (each, a “Transfer Consent”), would constitute a breach or in any way adversely affect the rights of Buyer
or Seller thereunder. If such Transfer Consent is not obtained or such assignment is not attainable pursuant to Section 365 of the
Bankruptcy Code, to the extent permitted and subject to any approval of the Bankruptcy Court that may be required, Seller and Buyer will
reasonably cooperate in a mutually agreeable arrangement (at Buyer’s sole cost and expense) under which Buyer would obtain the
benefits and assume the obligations thereunder in accordance with this Agreement.

 

(d)            At
Closing, (i) Seller shall, pursuant to the Sale Order and the Assignment and Assumption Agreement, assume and assign, or cause to
be assigned, to Buyer each of the Assumed Contracts that is capable of being assumed and assigned and the consideration for which is
included in the Purchase Price, (ii) Buyer shall pay promptly all Cure Costs in connection with such assumption and assignment,
and (iii) Buyer shall assume and perform and discharge the Assumed Liabilities under the Assumed Contracts, pursuant to the Sale
Order and the Assignment and Assumption Agreement.

 

(e)            To
the extent that Buyer makes a valid designation with respect to any Contract pursuant to Section 2.05(a), the applicable
exhibits and schedules to this Agreement will be deemed to have automatically been updated (without action of any Party or Person) to
reflect such designation. If Buyer exercises its rights in clause (a) above to designate a Contract as an Assumed Contract or an
Excluded Contract, as applicable, then the Parties acknowledge and agree that there will be no reduction in, or increase to, the Purchase
Price as a result of such designation or change in designation; provided, however, that such designation may increase or
decrease (as applicable) the extent of the Assumed Liabilities, Purchased Assets and/or Excluded Contracts.

 

(f)            Buyer
shall reimburse Seller for the remaining portion of the pre-paid Dash Hudson subscription fee and enter into a new subscription services
agreement with Dash Hudson Inc. for the remainder of the term, as more particularly described on Schedule 2.05(a).

 

    10 

     

    

 

Section 2.06       Purchase
Price. On the terms and subject to the conditions contained herein, the purchase price (the “Purchase Price”)
for the Purchased Assets shall consist of (a) payment in cash of an amount equal to $800,000 (the “Closing Cash Consideration”)
at the Closing, (b) the assumption as of the Closing of the Assumed Liabilities, and (c) payment in cash of an amount equal
to (i) $100,000 on or before the first anniversary of the Closing Date (ii) $100,000 on or before the second anniversary of
the Closing Date.

 

Section 2.07       Purchase
Price Allocation. No later than thirty (30) days prior to the Closing Date, Seller shall deliver to Buyer a schedule allocating the
Purchase Price (and any adjustments thereto as determined for U.S. federal income tax purposes) among the Purchased Assets and Assumed
Liabilities (the “Allocation Schedule”). The Allocation Schedule shall be prepared in accordance with Section 1060
of the Code. The Allocation Schedule shall be deemed final unless Buyer notifies Seller in writing that Buyer objects to one or more
items reflected in the Allocation Schedule within fifteen (15) Business Days after delivery of the Allocation Schedule to Buyer. In the
event of any such objection, Buyer and Seller shall negotiate in good faith to resolve such dispute. If Buyer and Seller reach an agreement
regarding the Allocation Schedule, the Parties shall file all Tax Returns, including Form 8594 (Asset Acquisition Statement under
Code Section 1060), in a manner consistent with the Allocation Schedule and shall not take any position inconsistent therewith upon
examination of any Tax Return, in any Tax refund claim, in any Action related to Taxes, or otherwise unless otherwise required by applicable
Law. If Buyer and Seller are unable to reach a timely resolution of any dispute regarding the Allocation Schedule, each of the Parties
shall be entitled to adopt its own position regarding the Allocation Schedule and to report the federal, state and local income and other
Tax consequences of the purchase and sale contemplated hereby in a manner consistent with its own position regarding the Allocation Schedule.

 

Section 2.08       Good
Faith Deposit.

 

(a)            No
later than one (1) Business Day following the date of this Agreement, Buyer shall deposit (or cause to be deposited) in a trust
account maintained on behalf of Seller (and to be designated by Seller prior to the date hereof) cash in the amount of $250,000 (the
 “Good Faith Deposit”) to be held in escrow in accordance with the terms of this Agreement, to be released as provided
in Section 2.08(b).

 

(b)            If
the Closing occurs, the Good Faith Deposit (and any interest accrued thereon) shall be transferred to and retained by Seller at the Closing
as a credit against the Closing Cash Consideration. If this Agreement is terminated in accordance with the terms hereof, the Good Faith
Deposit (together with any interest accrued thereon) shall be treated in the manner set forth in ‎Section 10.02(b).

 

Section 2.09       Closing.
The closing (the “Closing”) of the purchase and sale of the Purchased Assets and the assumption of the Assumed Liabilities
hereunder shall take place remotely by conference call and by exchange of signature pages by email or fax as soon as possible following
entry of the Sale Order, but in no event later than three (3) Business Days, after satisfaction of the conditions set forth in ‎Article 8,
or at such other time or place as Buyer and Seller may agree in writing. At the Closing:

 

(a)            Buyer
shall deliver to Seller:

 

(i)            the
Closing Cash Consideration (less the Good Faith Deposit as set forth in ‎Section 2.08(b)) plus,
if applicable, any amounts contemplated to be paid to Seller by Section 4.07, by wire transfer of immediately available funds,
to the bank account(s) designated in writing by Seller at least one (1) day prior to the Closing Date;

 

    11 

     

    

 

(ii)            one
or more assignment and assumption agreements, in the form attached hereto as Exhibit A (the “Assignment and Assumption
Agreements”), duly executed by Buyer;

 

(iii)           a
Bill of Sale, in the form attached hereto as Exhibit B (the “Bill of Sale”), duly executed by Buyer;

 

(iv)           instruments
of assignment of Trademarks (the “Assignment of Trademarks”), Domain Names (the “Assignment of Domain
Names”), and Other Intellectual Property (the “Assignment of Other Intellectual Property”) that are included
in the Purchased Assets, if any, duly executed by Seller in a form appropriate for recordation with the appropriate Governmental Authorities
in the form of Exhibits C, D, and E respectively, in each case duly executed by Buyer;

 

(v)            each
other Transaction Document to which Buyer is a party, duly executed by Buyer; and

 

(vi)           such
other assignments and other good and sufficient instruments of assumption and transfer, in form satisfactory to Buyer and Seller, as
Seller may reasonably request to transfer and assign the Purchased Assets and Assumed Liabilities to Buyer.

 

(b)            Seller
shall deliver to Buyer:

 

(i)             the
Assignment and Assumption Agreements, duly executed by Seller;

 

(ii)            the
Bill of Sale, duly executed by Seller;

 

(iii)           Assignment
of Trademarks and Assignment of Domain Names, in each case duly executed by Seller;

 

(iv)           each
other Transaction Document to which Seller is a party, duly executed by each applicable Seller;

 

(v)            certificate
of non-foreign status executed by Seller (or, if applicable, a direct or indirect owner of a Seller) for U.S. federal income tax purposes,
prepared in accordance with Treasury Regulation Section 1.1445-2(b) and a properly executed IRS Form W-9; and

 

(vi)           such
other deeds, bills of sale, assignments and other good and sufficient instruments of conveyance and assignment, in form satisfactory
to Buyer and Seller, as Buyer may reasonably request to vest in Buyer all right, title and interest in, to and under the Purchased Assets.

 

    12 

     

    

 

Article 3

 

REPRESENTATIONS AND WARRANTIES OF SELLER

 

Except as set forth in the
Disclosure Schedules, Seller hereby represents and warrants to Buyer as of the date of this Agreement as follows:

 

Section 3.01       Organization
and Qualification. Seller has been duly organized and is validly existing and in good standing (where applicable) under the Laws
of its jurisdiction of incorporation, with the requisite power and authority to own its properties and conduct its business as currently
conducted, except for any failure of good standing as would not, individually or in the aggregate, have a Material Adverse Effect.

 

Section 3.02       Corporate
Authorization. Subject to entry of the Sale Order, the execution, delivery and performance by Seller of this Agreement and the consummation
of the transactions contemplated hereby have been, or prior to the Closing will be, duly authorized by all necessary corporate or other
action on the part of Seller. Subject to entry of the Sale Order, Seller has all necessary power and authority to execute and deliver
this Agreement and each agreement, certificate, document and instrument to be executed and delivered by it pursuant to this Agreement,
as applicable, and to consummate the transactions contemplated hereby and thereby and to performs its obligations hereunder and thereunder.

 

Section 3.03       Execution
and Delivery; Enforceability. This Agreement has been duly and validly executed and delivered by Seller and, subject to the Bankruptcy
Court’s entry of the Bid Procedures Order and the Sale Order and subject to the effect of any Laws relating to bankruptcy, reorganization,
insolvency, moratorium, fraudulent conveyance or preferential transfers, or similar Laws relating to or affecting creditors’ rights
generally and subject, as to enforceability, to the effect of general principles of equity (regardless of whether such enforceability
is considered in any Causes of Action in equity or at Law) (the “Bankruptcy and Equity Exception”) will constitute
the valid and binding obligation of Seller, enforceable against Seller in accordance with its terms.

 

Section 3.04       Consents
and Approvals. No consent, approval, authorization or Order of or with any third party, or Governmental Authority having jurisdiction
over Seller or any of its properties is required for the execution and delivery by Seller of this Agreement and performance of and compliance
by Seller with all of the provisions hereof and the consummation of the transactions contemplated herein, except (a) for any Transfer
Consents, the failure of which to obtain would not, individually or in the aggregate, be material to the Business or the Purchased Assets,
taken as a whole, (b) as set forth on Schedule 3.04, (c) the entry of the Sale Order and the expiration, or waiver by
the Bankruptcy Court, of the fourteen (14) day period set forth in Rules 6004(h) and 3020(e) of the Federal Rules of
Bankruptcy Procedure, as applicable, (d) for notices, filings and consents required in connection with the Chapter 11 Cases; and
(e) for such consents, approvals, authorizations and Orders, the failure of which to provide, make or obtain, would not, individually
or in the aggregate, be material to the Business or the Purchased Assets, taken as a whole.

 

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Section 3.05       No
Conflicts. The execution, delivery and performance by Seller of this Agreement and the other Transaction Documents to which it is
or will be a party and the consummation by Seller of the transactions contemplated hereby and thereby do not and will not (a) conflict
with or violate any of the organizational documents of Seller; (b) conflict with or violate any Law applicable to Seller; (c) result
in any breach of, constitute a default (or an event that, with notice or lapse of time or both, would become a default) under or require
any consent of any Person pursuant to, any note, bond, mortgage, indenture, agreement, lease, license, permit, franchise, instrument,
obligation or other contract to which Seller is a party; or (d) subject to entry of the Sale Order, require any consent or approval
of, registration or filing with, or notice to any Governmental Authority, except, in the causes of clauses (b)-(d), as would not, individually
or in the aggregate, be material to the Business or the Purchased Assets, taken as a whole, or to Seller.

 

Section 3.06       Litigation.
Except as set forth on Schedule 3.06, as of the date hereof, there are no Causes of Action to which Seller is a party pending,
or, to the Knowledge of Seller, threatened (a) to restrain or prevent the transactions contemplated by this Agreement, or (b) otherwise
affecting the Purchased Assets. Except as set forth on Schedule 3.06, Seller is not a party to any outstanding Order relating
to the Business.

 

Section 3.07       Title
to the Purchased Assets. Seller has good and valid title to all of the Purchased Assets, and all of the Purchased Assets are free
and clear of Encumbrances (other than Permitted Encumbrances). Upon delivery to Buyer on the Closing Date of the instruments of transfer
contemplated by ‎Section 2.09, and subject to the terms of the Sale Order, Seller will thereby transfer to Buyer, all
of Seller’s right, title and interest in and to the Purchased Assets free and clear of all Encumbrances (other than Permitted Encumbrances).

 

Section 3.08       Intellectual
Property.

 

(a)            Seller
exclusively owns all right, title and interest in and to the Intellectual Property that constitute Purchased Assets (the “Purchased
Intellectual Property”). To the Knowledge of Seller, Seller is listed in the applicable records of the appropriate federal,
state, or foreign agency or registry as the sole owner of record for any registered Purchased Intellectual Property. The Purchased Intellectual
Property constitutes all of the Intellectual Property owned by Seller and its Affiliates that is exclusively used in the Business. Other
than as set forth on Schedule 3.08(a), to the Knowledge of Seller, no third party Intellectual Property is material to the Business
as currently conducted.

 

(b)            Trademarks:

 

(i)             Schedule
2.01(a) contains a complete and accurate list of all registered and applied for Trademarks, including for each the applicable
trademark or service mark, application number, filing date, trademark registration number and registration date, as applicable, owned
by Seller and its Affiliates that is exclusively used in the Business.

 

(ii)            To
the Knowledge of Seller, all of the registered Trademarks are subsisting and in full force and effect. To the Knowledge of Seller, all
necessary maintenance and renewal documentation and fees in connection with the registered Trademarks have been timely filed with the
appropriate authorities and paid, except as would not reasonably be expected to have, individually or in the aggregate, a Material Adverse
Effect.

 

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(iii)           There
are no pending or, to the Knowledge of Seller, threatened oppositions, invalidation or cancellation proceedings or Causes of Action involving
the Trademarks.

 

(c)            To
the Knowledge of Seller, all registered or issued Purchased Intellectual Property is valid and enforceable, and all the filing, examination,
issuance, post-registration, maintenance, renewal, and other fees that have become due prior to the Closing Date have been paid, in each
case except as would not be material to the Business, taken as a whole.

 

(d)            To
the Knowledge of Seller, no third party is infringing, misappropriating, or otherwise violating any Purchased Intellectual Property.

 

(e)            To
the Knowledge of Seller, neither the Intellectual Property included in the Purchased Assets, nor the conduct or operation of the Business,
infringes, misappropriates or otherwise violates any Intellectual Property rights of any third party. There is no pending dispute, including
any pending claim or, to the Knowledge of Seller, threatened claim, with respect to the Purchased Intellectual Property challenging the
ownership, use, validity or enforceability of any such Intellectual Property.

 

(f)            Schedule
3.08(f) contains a listing of all Contracts to which Seller is a party and pursuant to which any third party is granted a right
to use any Purchased Intellectual Property, other than non-exclusive licenses entered into by Seller in the ordinary course of business.
Schedule 3.08(f) also contains a listing of all executory Contracts to which Seller is a party covering the settlement of
any claims related to the Purchased Intellectual Property (such as a co-existence agreement). To the Knowledge of Seller, the Contracts
listed on Schedule 3.08(f) remain valid and binding on Seller and, to the Knowledge of Seller, the other parties thereto
and/or any successor or assignees. Except in connection with the Chapter 11 Cases or as listed on Schedule 3.08(f), there is no
pending dispute, including any claim or, to the Knowledge of Seller, threatened claim indicating that Seller or any other party thereto
is in material breach or default of any terms or conditions of such Contracts.

 

Section 3.09       Taxes.

 

(a)            There
are no Encumbrances on any of the Purchased Assets that arose in connection with any failure (or alleged failure) of Seller to pay any
Tax, other than Encumbrances for Taxes not yet due and payable.

 

Section 3.10       Assumed
Contracts. Schedule 2.05(a) sets forth a complete list, as of the date hereof, of each Assumed Contract and the Cure
Costs with respect thereto. Except as set forth on Schedule 3.10, Seller has not assigned, delegated or otherwise transferred
to any third party any of its rights or obligations with respect to any such Contract. Each Assumed Contract is in full force and effect
and is a valid and binding obligation of Seller in accordance with its terms and conditions, in each case except as such enforceability
may be limited by the Bankruptcy and Equity Exception. Upon entry of the Sale Order and Buyer’s payment of the Cure Costs, (a) Seller
will not be in breach or default of its obligations under any Assumed Contract, (b) no condition exists that (either with or without
notice or lapse of time or both) would constitute a default by Seller under any Assumed Contract and (c) to the Knowledge of Seller,
no other party to any Assumed Contract is in breach or default thereunder. The Cure Cost amounts calculated by Seller with respect to
each of the Assumed Contract and set forth on Schedule 2.05(a) are, to the Knowledge of Seller, true and correct.

 

    15 

     

    

 

Section 3.11       No
Other Representations or Warranties. Buyer acknowledges that, except for the representations and warranties expressly set forth in
this ‎Article 3, neither Seller nor any other Person or representative acting on behalf of Seller or otherwise makes
any express or implied representation or warranty with respect to Seller or with respect to any information provided by or on behalf
of Seller to Buyer.

 

Article 4

 

REPRESENTATIONS AND WARRANTIES OF BUYER

 

Buyer represents and warrants
to Seller as of the date of this Agreement as follows:

 

Section 4.01       Corporate
Existence and Power. Buyer is a limited liability company duly formed, validly existing and in good standing under the laws of the
State of New York and has all power and authority to carry on its business as presently conducted.

 

Section 4.02     Corporate
Authorization. The execution, delivery and performance by Buyer of this Agreement and all other Transaction Documents to which Buyer
is or will be a party and the consummation of the transactions contemplated hereby and thereby are within the corporate powers of Buyer
and have been duly authorized by all necessary corporate action on the part of Buyer.

 

Section 4.03       Execution
and Delivery; Enforceability. This Agreement and all other Transaction Documents to which Buyer is or will be a party have been duly
and validly executed and delivered by Buyer, and constitute the valid and binding obligation of Buyer, enforceable against Buyer in accordance
with its terms subject to the Bankruptcy and Equity Exception.

 

Section 4.04       No
Conflicts. The execution, delivery and performance by Buyer of this Agreement and the other Transaction Documents to which it is
or will be a party and the consummation by Buyer of the transactions contemplated hereby and thereby do not and will not (a) conflict
with or violate any of the organizational documents of Buyer; (b) conflict with or violate any Law applicable to Buyer; (c) result
in any breach of, constitute a default (or an event that, with notice or lapse of time or both, would become a default) under or require
any consent of any Person pursuant to, any note, bond, mortgage, indenture, agreement, lease, license, permit, franchise, instrument,
obligation or other contract to which Buyer is a party; or (d) require any consent or approval of, registration or filing with,
or notice to any Governmental Authority, except for such consents or approvals that would not, individually or in the aggregate, reasonably
be expected to have a materially adverse effect on Buyer’s ability to consummate the transactions contemplated by this Agreement.

 

    16 

     

    

 

Section 4.05       Availability
of Funds; Solvency. Buyer has and will have through the Closing unrestricted cash in immediately available funds sufficient to pay
all of the Closing Cash Consideration and any other costs, fees and expenses which may be required to be paid by or on behalf of Buyer
under this Agreement and the other Transaction Documents. Notwithstanding anything to the contrary contained herein, Buyer acknowledges
and agrees that its obligations to consummate the transactions contemplated hereby are not contingent upon its ability to obtain any
third party financing. As of the Closing and immediately after consummating the transactions contemplated by this Agreement and the other
transactions contemplated by the Transaction Documents, Buyer and its subsidiaries (taken as a whole) will not, (a) be insolvent
(either because their financial condition is such that the sum of their debts is greater than the fair value of their assets or because
the present fair value of their assets will be less than the amount required to pay their Liability (calculated as the amount that would
reasonably be expected to become an actual and matured Liability) on their debts as they become absolute and matured); (b) have
unreasonably small capital with which to engage in their respective businesses; or (c) have incurred or plan to incur debts beyond
their ability to repay such debts as they become absolute and matured.

 

Section 4.06       Litigation.
There are no Actions to which Buyer is a party pending, or, to the knowledge of Buyer, threatened (a) to restrain or prevent the
transactions contemplated by this Agreement or any other Transaction Documents, or (b) that would affect in any material respect
Buyer’s ability to perform its obligations under this Agreement or any other Transaction Documents or to consummate the transactions
contemplated hereby or thereby.

 

Section 4.07       Buyer’s
Knowledge. As of the date hereof, Buyer is not aware of (a) any default or breach by Seller under or related to Buyer’s
Licenses, or (b) any infringement, misappropriation or other violation by any third party related to, or arising from, Buyer’s
Licenses.

 

Section 4.08       Brokers.
No broker, finder or agent will have any claim against Seller for any fees or commissions in connection with the transactions contemplated
by this Agreement or any other Transaction Document based on arrangements made by or on behalf of Buyer.

 

Section 4.09       Condition
of Purchased Assets; Representations. BUYER HAS CONDUCTED ITS OWN INDEPENDENT REVIEW AND ANALYSIS OF SELLER AND THE BUSINESS, INCLUDING
THE OPERATIONS, ASSETS, LIABILITIES, RESULTS OF OPERATIONS, FINANCIAL CONDITION, SOFTWARE, TECHNOLOGY AND PROSPECTS OF SELLER AND ITS
BUSINESS, AND ACKNOWLEDGES THAT IT HAS BEEN PROVIDED ACCESS TO THE PERSONNEL, PROPERTIES, PREMISES AND RECORDS OF SELLER FOR SUCH PURPOSE.
IN ENTERING INTO THIS AGREEMENT, BUYER HAS RELIED SOLELY UPON ITS OWN INVESTIGATION AND ANALYSIS, AND SELLER’S REPRESENTATIONS
AND WARRANTIES SET FORTH IN ARTICLE 3 AND: (A) ACKNOWLEDGES THAT NEITHER SELLER NOR ANY OF ITS AFFILIATES OR REPRESENTATIVES
MAKES OR HAS MADE ANY REPRESENTATION OR WARRANTY, EITHER EXPRESS OR IMPLIED, AS TO THE ACCURACY OR COMPLETENESS OF ANY OF THE INFORMATION
PROVIDED OR MADE AVAILABLE TO BUYER OR ITS REPRESENTATIVES (INCLUDING ANY INFORMATION PROVIDED OR MADE AVAILABLE TO BUYER IN ANY “DATA
ROOM”, EXCEPT AS EXPRESSLY PROVIDED IN ARTICLE 3). EXCEPT AS SPECIFICALLY SET FORTH IN ARTICLE 3, (I) SELLER
MAKES NO REPRESENTATION OR WARRANTY, EXPRESS OR IMPLIED, AT LAW OR IN EQUITY, IN RESPECT OF OR OTHERWISE IN ANY WAY RELATING TO
SELLER OR ITS LIABILITIES OR OPERATIONS, OR ITS BUSINESS, INCLUDING WITH RESPECT TO VALUE, CONDITION (INCLUDING ENVIRONMENTAL CONDITION)
OR PERFORMANCE OR MERCHANTABILITY, NONINFRINGEMENT OR FITNESS FOR ANY PURPOSE (BOTH GENERALLY OR FOR ANY PARTICULAR PURPOSE) AND WITH
RESPECT TO FUTURE REVENUE, PROFITABILITY OR THE SUCCESS OF SELLER AND ITS BUSINESS AND (II) ANY SUCH OTHER REPRESENTATIONS OR WARRANTIES
ARE HEREBY EXPRESSLY DISCLAIMED. BUYER ACKNOWLEDGES THAT, SHOULD THE CLOSING OCCUR, BUYER SHALL ACQUIRE THE PURCHASED ASSETS, THE ASSUMED
LIABILITIES AND THE BUSINESS WITHOUT ANY WARRANTY AS TO MERCHANTABILITY OR FITNESS THEREOF FOR ANY PARTICULAR PURPOSE, IN AN “AS
IS” CONDITION AND ON A “WHERE IS” BASIS.

 

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Article 5

 

COVENANTS OF SELLER

 

Section 5.01       Conduct
of the Business.

 

(a)            Except
(t) as may be reasonably advisable to carry out any of the transactions contemplated by the Transaction Documents or as set forth
on Schedule 5.01, (u) as may be reasonably advisable to satisfy the cure requirements of any of the Assumed Contracts (in
consultation with Buyer), (v) as consented to by Buyer (which consent shall not be unreasonably withheld, conditioned or delayed),
(w) as expressly permitted pursuant to the Bid Procedures Motion, Bid Procedures Order, and Bid Procedures or this Agreement, (x) as
required or approved by the Bankruptcy Code or any Orders entered by the Bankruptcy Court in the Chapter 11 Cases, including, without
limitation, any debtor-in-possession financing order or any order permitting the use of cash collateral, (y) as otherwise reasonably
necessary to comply with applicable Law, or (z) for any actions taken in good faith as reasonably necessary to respond to COVID-19,
from the date hereof until the Closing Date, Seller shall use commercially reasonable efforts to conduct the Business in the ordinary
course of business. In addition, except as otherwise contemplated by the immediately precedent sentence, without the prior written consent
of Buyer (which consent shall not be unreasonably withheld, conditioned or delayed), Seller shall not:

 

(i)             other
than in the ordinary course of business, sell, lease, license on an exclusive basis or otherwise encumber or dispose of any Purchased
Assets;

 

(ii)            make
any modification, amendment, or extension to, or terminate or reject, or grant or agree to any renewal of, any Assumed Contract;

 

(iii)           cancel,
abandon, or allow to lapse or expire any Purchased Intellectual Property, other than in response to expiration following the applicable
statutory period for protection of registered Intellectual Property in the ordinary course of business, provided that Seller shall take
all commercially reasonable steps, such as payment of fees, to prevent such cancellation, abandonment or allowance to lapse or expire;

 

(iv)           waive,
cancel, compromise or release any accounts receivable or other payables, or release any rights or claims of value, in each case, relating
to or arising under the Assumed Contracts that is in excess of $10,000;

 

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(v)            take
any action to waive or compromise any material Claims which are included in the Purchased Assets; or

 

(vi)           agree
or commit to do any of the foregoing.

 

Section 5.02         Access
to Information.

 

(a)            From
the date of the execution of this Agreement until the Closing Date, Seller will use commercially reasonable efforts, subject to the terms
of the Confidentiality Agreements, (i) to give, on reasonable prior written notice and during normal business hours, Buyer, its
counsel, and financial advisors, reasonable access to the offices, properties, books and records of such Seller relating (and solely
to the extent relating) to the Purchased Assets and (ii) to furnish to Buyer, its counsel, financial advisors, auditors and other
authorized representatives such financial and operating data and other information relating (and solely to the extent relating) to the
Purchased Assets as such Persons may reasonably request. Buyer agrees that any investigation undertaken pursuant to the access granted
under this ‎Section 5.02‎(a) shall be conducted in such a manner as not to unreasonably
interfere with the operation of Seller’s business. Notwithstanding anything to the contrary in this Agreement, Seller shall not
be required to provide access to, or otherwise furnish, any information if Seller determines, in its reasonable discretion, that (i) such
access would be reasonably likely to jeopardize any attorney-client or other similar privilege, (ii) such access would contravene
any applicable Laws, fiduciary duty or binding agreement entered into prior to the date of this Agreement, (iii) the information
to be accessed is pertinent to any existing or potential litigation between Seller or any of their Affiliates, on the one hand, and Buyer
or any of its Affiliates, on the other hand or (iv) any information, guidance or advice received by Seller and its Affiliates related
to the transactions contemplated by this Agreement. Notwithstanding anything in this ‎Section 5.02 to the
contrary, Seller shall not be required to grant Buyer access to its Tax Returns for any reason.

 

(b)            All
requests for access or information by or on behalf of Buyer shall be submitted to Stifel, Nicolaus & Co. or such other person(s) as
Seller may designate in writing, and none of Buyer or any of its Affiliates or representatives shall communicate with any other employees
or officers of Seller without the prior written consent of Seller. For the avoidance of doubt, and notwithstanding anything contained
herein to the contrary, Buyer shall not have access to personnel records of Seller relating to individual performance or evaluation records,
medical histories or other information related to employees of Seller.

 

(c)            At
and following the Closing, Seller may retain copies of the books and records or any other materials included, in the Purchased Assets
to the extent Seller determines, in its sole discretion, that Seller (i) should retain them to comply with applicable Law or (ii) may
require such copies for Tax purposes.

 

Section 5.03        Update
of Disclosure Schedules. Until the Closing Date, Seller may deliver any new schedules or supplement or amend the Disclosure Schedules
with respect to any matter that, if existing, occurring or known as of the date hereof, would have been required to be set forth or described
in the Disclosure Schedules. Any such supplement or amendment shall be deemed to modify the Disclosure Schedules for purposes of this
Agreement, except to the extent that, absent such modification(s) to the Disclosure Schedules, Seller would then be in breach of
the representations, warranties, covenants or other agreements contained herein such that the condition to Closing set forth in ‎‎‎‎Section 8.02(a) would
not then be satisfied; provided, however, that if the matter being disclosed in such supplement or amendment relates to
any of the Buyer’s Licenses, and Buyer had knowledge of such matter as of the date of this Agreement, such supplement or amendment
shall modify the Disclosure Schedules for all purposes of this Agreement.

 

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Section 5.04         Use
of Name. After the Closing, Seller shall not, and shall cause its Affiliates not to, use, authorize the use, register, or attempt
to register the name “William Rast” as a Trademark, Domain Name, or any other form of Intellectual Property.

 

Section 5.05         Notices
of Certain Events. Seller shall promptly (and in any event within five (5) Business Days) notify Buyer in writing (which
notice shall include, to the extent reasonably practicable, any relevant details and information in Seller’s possession or
control) of (a) the occurrence of any change, effect, event, circumstance, occurrence or state of facts of which it is or
becomes aware, which does, or which could be reasonably be expected to, cause any condition set forth in ‎‎‎‎Article 8
to fail to be satisfied or which would otherwise prevent, delay or impede the Closing, (b) any written notice or other
communication from any Governmental Authority (other than the Bankruptcy Court) related to or in connection with the transactions
contemplated by this Agreement and (c) the receipt of any notice or other communication from any Person alleging that the
consent of such Person is or may be required in connection with the transactions contemplated by this Agreement. Any required to
provide notice to be provided under this Section 5.05 may be fully satisfied by providing notice to counsel to Buyer at
the email address for such counsel as set forth in Section 11.01.

 

Article 6

 

COVENANTS OF BUYER

 

Section 6.01         Confidentiality.
Buyer acknowledges and agrees that at any time prior to the Closing Date and after any termination of this Agreement, the Confidentiality
Agreements shall remain in full force and effect and Buyer and its Affiliates shall remain bound thereby during such periods.

 

Section 6.02         Notices
of Certain Events. Buyer shall promptly (and in any event within five (5) Business Days) notify Seller in writing (which notice
shall include, to the extent reasonably practicable, any relevant details and information in Buyer’s possession or control) of
(a) the occurrence of any change, effect, event, circumstance, occurrence or state of facts of which it is or becomes aware, which
does, or which could be reasonably be expected to, cause any condition set forth in ‎Article 8 to fail to be satisfied
or which would otherwise prevent, delay or impede the Closing, (b) any written notice or other communication from any Governmental
Authority (other than in or related to the Bankruptcy Court) related to or in connection with the transactions contemplated by this Agreement
and (c) the receipt of any notice or other communication from any Person alleging that the consent of such Person is or may be required
in connection with the transactions contemplated by this Agreement. Any requirement to provide notice under this ‎Section 6.02 may be fully satisfied by provided notice to counsel to Seller at the email address for such counsel as set forth in ‎Section 11.01.

 

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Section 6.03         Preservation
of Books and Records. After the Closing Date, Buyer shall provide to Seller and its Affiliates and representatives (without charge
to Seller other than the costs of copying, if any) reasonable access to, including the right to make copies of, all books and records
included in and otherwise related to the Purchased Assets, to the extent necessary to permit Seller to determine any matter relating
to their respective rights and obligations hereunder or to any period ending on or before the Closing Date (for example, for purposes
of any Tax or accounting audit or any claim or litigation matter) or otherwise related to the Excluded Assets, for periods prior to the
Closing and shall preserve such books and records until the latest of (a) such period as shall be consistent with Buyer’s
records retention policy in effect from time to time, (b) the retention period required by applicable Law, (c) the conclusion
of all bankruptcy proceedings relating to the Chapter 11 Cases, including the closing of the Chapter 11 Cases and (d) in the case
of books and records relating to Taxes, the expiration of the statute of limitations applicable to such Taxes. Such access shall include
access to any information in electronic form to the extent reasonably available. Buyer acknowledges that Seller has the right to retain
originals or copies of all of books and records included in or related to the Purchased Assets for periods prior to the Closing.

 

Section 6.04         Insurance.
From and after the Closing, the Business, the Purchased Assets, the Assumed Liabilities, and the operations and assets and Liabilities
in respect thereof, shall cease to be insured by Seller’s or its Affiliates’ insurance policies or by any of their self-insured
programs, and neither Buyer nor its Affiliates (including their respective businesses) shall have any access, right, title or interest
to or in any such insurance policies (including to all claims and rights to make claims and all rights to proceeds) to cover the business
of Seller (as acquired and operated by Buyer and its Affiliates after the Closing), the Purchased Assets, the Assumed Liabilities, or
the operations or assets or Liabilities in respect thereof. Prior to, on or after the Closing, Seller or its Affiliates may amend any
insurance policies in the manner they deem appropriate to give effect to this ‎Section 6.04. From and after the Closing,
Buyer shall be responsible for securing all insurance it considers appropriate for the Business, the Purchased Assets, the Assumed Liabilities,
and the operations and assets and Liabilities in respect thereof.

 

Section 6.05         Communication.
On and after the date hereof and through the Closing Date, Buyer shall not (and shall not permit any of Buyer’s representatives
or Affiliates to) contact or communicate with the employees, licensees, customers, service providers and vendors of Seller without the
prior consultation with and written approval of Seller; provided, that this ‎‎‎‎Section 6.05 shall
not prohibit ordinary course communications, subject to ‎Section 6.01, that are unrelated to this Agreement or the transactions
contemplated hereby.

 

Section 6.06         Release.
Effective as of the Closing, Buyer, on its own behalf and on behalf of its direct and indirect Affiliates, hereby absolutely, irrevocably
and unconditionally releases and forever discharges Seller and its direct and indirect Affiliates from, and agrees not to assert any
cause of action or proceeding with respect to, any losses or Liabilities whatsoever, of any kind or nature, whether at law or in equity,
which have been or could have been asserted against Seller or its Affiliates, which Buyer or its Affiliates has or ever had, which arises
out of or in any way relates to events, circumstances or actions occurring, existing or taken prior to or as of the Closing Date in respect
of Buyer’s Licenses; provided, that the foregoing release shall not cover any losses or Liabilities arising out of or related
to this Agreement or the Transaction Documents.

 

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Section 6.07         Buyer’s
Knowledge. Notwithstanding anything herein to the contrary, Buyer acknowledges and agrees that, in the event that Buyer has entered
into this Agreement with any knowledge by Buyer or any Affiliate of Buyer of any breach by Seller of any representation, warranty or
covenant in this Agreement relating to Buyer’s Licenses, Buyer shall not have any claim or recourse against Seller or any of its
Affiliates with respect to such breach under this Agreement, including under ‎Article 8 and ‎Article 10.

 

Article 7

 

COVENANTS OF BUYER AND SELLER

 

Section 7.01         Further
Assurances.

 

(a)            At
and after the Closing, and without further consideration therefor, Seller and Buyer shall execute and deliver such further instruments
and certificates (including deeds, bills of sale, instruments of conveyance, powers of attorney, assignments, assumptions and assurances)
and use commercially reasonable efforts to take, or cause to be taken, all actions, and do or cause to be done all things as may be reasonably
necessary, to effectuate the purposes and intent of and consummate the transactions contemplated by this Agreement and the other Transaction
Documents. Without limiting the foregoing, as reasonably requested by Buyer and at Buyer’s sole cost and expense, Seller shall
use commercially reasonable efforts to take all actions and execute all required paperwork as reasonably required to assign, transfer,
and convey all Purchased Assets, including, but not limited to, all Purchased Intellectual Property, to Buyer as of the Closing. Subject
to Section 2.05(c), to the extent that any Purchased Intellectual Property has not been assigned, transferred or otherwise conveyed
to Buyer as of the Closing, at Buyer’s sole cost and expense, Seller shall use its commercially reasonable efforts to execute and
deliver such instruments and take such action as Seller and Buyer mutually reasonably determine is necessary to transfer, convey, and
assign such assets to Buyer and to confirm Buyer’s title to or interest in the Purchased Intellectual Property, to confirm Buyer’s
ownership over the Purchased Intellectual Property, and put Buyer in actual possession and control thereof and to assist Buyer in exercising
all rights with respect thereto.

 

(b)            The
Parties agree to (and shall cause each of their respective Affiliates to) provide each other with such information and assistance as
is reasonably necessary for the preparation of any Tax Returns or for the defense of any Tax claim or assessment, whether in connection
with an audit or otherwise, including the furnishing or making available on a timely basis of records, personnel (as reasonably required),
books of account, or other necessary materials.

 

Section 7.02         Certain
Filings. Seller and Buyer shall use their commercially reasonable efforts to take, or cause to be taken, all actions and to do, or
cause to be done, all things necessary under applicable Law to consummate and make effective the transactions contemplated by this Agreement,
including furnishing all information required by applicable Law in connection with approvals of or filings with any Governmental Authority,
and filing, or causing to be filed, as promptly as practicable, any required notification and report forms under other applicable competition
Laws with the applicable Governmental Authority.

 

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Section 7.03         Public
Announcements. On and after the date hereof and through the Closing Date, the Parties shall consult with each other before issuing
any press release or otherwise making any public statements with respect to this Agreement or the transactions contemplated hereby, and
neither Party shall issue any press release or make any public statement prior to obtaining, with respect to Seller, Buyer’s, and
with respect to Buyer, Seller’s, prior written consent (which consent, in each case, shall not be unreasonably withheld, conditioned
or delayed); provided, however, that that no such prior consultation or consent shall be required for disclosure by either
Party (a) to its current, former or prospective lenders and their respective representatives, provided that the recipient
of such information is subject to a customary confidentiality obligation, (b) in earnings releases or earnings calls or as otherwise
advised by accountants, or (c) as required by applicable Law or applicable securities exchange rules.

 

Section 7.04         Tax
Matters.

 

(a)            Allocation
of Straddle Period Taxes.

 

(i)              For
purposes of this Agreement, in order to apportion appropriately any Taxes relating to a taxable period beginning before and ending after
the day immediately prior to the Closing Date (a “Straddle Period”), the amount of Taxes that are allocable to the
portion of the Straddle Period ending on and including the day immediately prior to the Closing Date shall be:

 

(A)            in
the case of Taxes imposed on a periodic basis with respect to the business or assets of a Seller (such as ad valorem and property Taxes)
and exemptions, allowances or deductions that are calculated on an annual basis, such as depreciation, the amount of such Taxes, exemptions,
allowances or deductions for the entire Straddle Period multiplied by a fraction, the numerator of which is the number of calendar days
in the portion of the Straddle Period ending on and including the Closing Date, and the denominator of which is the number of calendar
days in the entire Straddle Period (provided that any Tax exemption or allowance with respect to an annual period shall be pro-rated
on an equal daily basis between the pre-Closing Tax period and the remainder of the Straddle Period); and

 

(B)             in
the case of all other Taxes, determined on a “closing of the books basis” as if the taxable period ended on the Closing Date.

 

(b)            Tax
Cooperation. The Parties shall furnish or cause to be furnished to each other, upon request, and at the sole cost of the requesting
Party, as promptly as practicable, such information and assistance relating to the Purchased Assets as is reasonably necessary for the
filing of Tax Returns and the preparation for, or the prosecution or defense of, any audit, claim, demand, proposed adjustment or deficiency
relating to Taxes, and any other matter or proceeding relating to Taxes.

 

Section 7.05         Misallocated
Assets. If, following the Closing, Buyer or its Affiliates own or hold any Excluded Asset, Buyer shall transfer, or shall cause its
Affiliate to transfer such Excluded Asset as soon as practicable to Seller. If, following the Closing, Seller or any of its Affiliates
owns any Purchased Asset, Seller shall transfer, or shall cause their respective Affiliates to transfer, such Purchased Asset as soon
as practicable to Buyer or an Affiliate designated by Buyer.

 

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Section 7.06         Payments
from Third Parties after Closing.

 

(a)            The
Parties acknowledge and agree that accounts receivable and other receivables arising under or pursuant to any Assumed Contract (“Receivables”)
that relate to any period prior to the Closing Date are Excluded Assets. From and after the Closing, with respect to Receivables that
relate to any period prior to the Closing Date, (i) to the extent that such Receivables are paid to and actually collected by Buyer
or any of its Affiliates, Buyer shall promptly remit, or cause its Affiliates to promptly remit to Seller such payments in accordance
with Section 7.06(b), and (ii) in furtherance of the foregoing, (A) Seller and its Affiliates shall be entitled
to initiate or proceed with any collection efforts with respect to such pre-Closing Receivables directly from any past or present licensee.

 

(b)            In
the event that Seller receives any payment from a third party (other than Buyer or any of its Affiliates) after the Closing Date pursuant
to any of the Assumed Contracts (or with respect to the operation by Buyer of the Business or any Purchased Asset after the Closing)
and to the extent such payment is not made in connection with an Excluded Asset or an Excluded Liability, Seller shall forward such payment,
as promptly as practicable but in any event within thirty (30) days after such receipt, to Buyer (or other entity nominated by Buyer
in writing to Seller) and notify such third party to remit all future payments (in each case, to the extent such payment is in respect
of any post-Closing period with respect to the Business and is not in respect of an Excluded Asset or an Excluded Liability) pursuant
to the Assumed Contracts to Buyer (or such other entity). Notwithstanding anything to the contrary in this Agreement, in the event that
Buyer or any of its Affiliates receives any payment from a third party after the Closing on account of, or in connection with, any Excluded
Asset (which includes, for the avoidance of doubt, any Receivables of the Business with respect to any pre-Closing period), Buyer shall
forward such payment, as promptly as practicable but in any event within thirty (30) days after such receipt, to Seller (or other entity
nominated by Seller in writing to Buyer) and notify such third party to remit all future payments on account of or in connection with
the Excluded Assets to Seller (or such other entity as Seller may designate). For the avoidance of doubt, following the Closing, any
fees, payments or other amounts payable to the Seller by the Buyer in its capacity as licensee under the Buyer’s Licenses that
relate to the provision of any license thereunder prior to the Closing and that remain unpaid as of the Closing shall be paid by Buyer
to the Seller as promptly as practicable.

 

Section 7.07         Bulk
Transfer Laws. The Parties intend that pursuant to section 363(f) of the Bankruptcy Code, the transfer of the Purchased Assets
shall be free and clear of any security interests in the Purchased Assets, including any liens or claims arising out of the bulk transfer
Laws, and the Parties shall take such steps as may be necessary or appropriate to so provide in the Sale Order. In furtherance of the
foregoing, each Party hereby waives compliance by the other Parties with the “bulk sales,” “bulk transfers” or
similar Laws and all other similar Laws in all applicable jurisdictions in respect of the transactions contemplated by this Agreement.

 

Section 7.08         Bankruptcy
Court Approval.

 

(a)            Reserved.

 

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(b)            Debtors
and Buyer shall cooperate in good faith to obtain the Bankruptcy Court’s entry of the Sale Order and any other Order reasonably
necessary in connection with the transactions contemplated by this Agreement, including furnishing affidavits, nonconfidential financial
information, or other documents or information for filing with the Bankruptcy Court and making such advisors of Debtors and Buyer and
their respective Affiliates available to testify before the Bankruptcy Court for the purposes of, among other things, providing adequate
assurances of performance by Buyer as required under Section 365 of the Bankruptcy Code, and demonstrating that Buyer is a “good
faith” purchaser under Section 363(m) of the Bankruptcy Code. Buyer agrees that it will promptly take such actions as
are reasonably requested by Seller to assist in obtaining entry of the Bid Procedures Order, the Sale Order, and any other Order reasonably
necessary, consistent with the above.

 

(c)            The
Debtors shall give notice under the Bankruptcy Code and the Bankruptcy Rules of the request for the relief specified in the Bid
Procedures and Sale Motion to all Persons entitled to such notice, including all Persons that have asserted Encumbrances on the Purchased
Assets and all non-debtor parties to the Assumed Contracts, and other appropriate notice as required by the Bankruptcy Rules and
the local rules of the Bankruptcy Court, including such additional notice as the Bankruptcy Court shall direct or as Buyer may reasonably
request, and provide appropriate opportunity for hearing, to all parties entitled thereto, of all motions, orders, hearings or other
proceedings in the Bankruptcy Court relating to this Agreement or the transactions contemplated hereby. Debtors shall be responsible
for making all appropriate filings relating to this Agreement with the Bankruptcy Court.

 

(d)            In
the event the entry of the Sale Order or any other Orders of the Bankruptcy Court relating to this Agreement or the transactions contemplated
hereby shall be appealed by any Person (or if any petition for certiorari or motion for reconsideration, amendment, clarification, modification,
vacation, stay, rehearing or reargument shall be filed with respect to the Sale Order or other such Order), the Parties shall each use
commercially reasonable efforts to defend such appeal.

 

(e)            The
Debtors and Buyer acknowledge that this Agreement and the transactions contemplated hereby are subject to (i) entry of the Sale
Order and (ii) the consideration by the Debtors and Seller of higher or better competing bids (whether through any and all types
of consideration, including, without limitation, cash, assumed liabilities or credit bid) in respect of a sale, reorganization, or other
disposition of the Debtors or Seller, the Business or the Purchased Assets. In the event of any discrepancy between this Agreement and
the Bid Procedures Order and the Sale Order, the Bid Procedures Order and the Sale Order shall govern.

 

(f)             Notwithstanding
anything to the contrary herein, from the date hereof until the transactions contemplated hereby are consummated, Buyer agrees and acknowledges
that Seller, Debtors and their Affiliates, including through their representatives, are and may continue soliciting and/or responding
to inquiries, proposals or offers from third parties in connection with any Alternative Transaction, including, without limitation, inquiries,
proposals or offers related to the Purchased Assets, and may facilitate (and perform any and all other acts related thereto), including,
without limitation, furnishing any information (subject to entering into a customary confidentiality agreement) with respect to, any
effort or attempt by any Person to seek to do any of the foregoing in connection with an Alternative Transaction.

 

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(g)            The
Sale Order shall, among other things, (i) approve, pursuant to sections 105, 363, and 365 of the Bankruptcy Code, (A) the execution,
delivery and performance by Seller of this Agreement, (B) the sale of the Purchased Assets to Buyer on the terms set forth herein
and free and clear of all Encumbrances (other than Encumbrances included in the Assumed Liabilities and Permitted Encumbrances), and
(C) the performance by Debtors of their respective obligations under this Agreement; (ii) authorize and empower Seller to assume
and assign to Buyer the Assumed Contracts; (iii) find that Buyer is a “good faith” buyer within the meaning of section
363(m) of the Bankruptcy Code, find that Buyer is not a successor to any Seller, and grant Buyer the protections of section 363(m) of
the Bankruptcy Code; (iv) find that Buyer shall have no Liability or responsibility for any Liability or other obligation of Seller
arising under or related to the Purchased Assets other than as expressly set forth in this Agreement, including successor or vicarious
Liabilities of any kind or character, including any theory of antitrust, successor, or transferee Liability, labor law, de facto merger,
or substantial continuity; (v) find that Buyer has provided adequate assurance (as that term is used in section 365 of the Bankruptcy
Code) of future performance in connection with the assumption of the Assumed Contracts; and (vi) find that Buyer shall have no Liability
for any Excluded Liability.

 

(h)            Debtors
shall comply with the Milestones.

 

(i)    
         If an Auction is conducted, and Buyer
is not the Successful Bidder at the Auction but is the next highest bidder after the Successful Bidder at the Auction, Buyer shall
serve as a Backup Bidder and keep its bid to consummate the transactions contemplated by this Agreement on the terms and conditions
set forth in this Agreement (as the same may be improved upon in the Auction) open and irrevocable, notwithstanding any right of
Buyer to otherwise terminate this Agreement pursuant to ‎Article 10 hereof, until the earlier of (i) the
Backup Bid Expiration Date (as defined in the Bid Procedures) or (ii) the first Business Day after the closing of a transaction
with a Successful Bidder for the Purchased Assets that is not Buyer; provided, however, that if prior to the Backup
Bid Expiration Date, a Successful Bidder for the Purchased Assets that is not Buyer fails to consummate its transaction as a result
of a breach or failure to perform on the part of such Successful Bidder, or because a condition in such Successful Bidder’s
purchase agreement cannot otherwise be met, and the purchase agreement with such Successful Bidder is terminated, Buyer (as the
Backup Bidder) will be deemed to have the new prevailing bid, and Seller will be authorized, without further order of the Bankruptcy
Court, to, and Buyer (as the Backup Bidder) shall, subject to the terms and conditions of this Agreement, consummate the
transactions contemplated by this Agreement by the later of (x) ten (10) days of becoming the Successful Bidder and
(ii) the Backup Bid Expiration Date, on the terms and conditions set forth in this Agreement (as the same may be improved upon
in the Auction).

 

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Article 8

 

CONDITIONS TO CLOSING

 

Section 8.01         Conditions
to Obligations of Buyer and Seller. The obligations of each of Buyer and Seller to consummate the Closing are subject to the satisfaction
or valid waiver at or prior to the Closing of the following conditions:

 

(a)            no
provision of any applicable Law and no judgment, injunction or Order shall then be in effect prohibiting or making illegal the consummation
of the Closing; and

 

(b)            the
Bankruptcy Court shall have entered the Sale Order and the Sale Order shall be a Final Order.

 

Section 8.02         Conditions
to Obligation of Buyer. The obligation of Buyer to consummate the Closing is subject to the satisfaction (or valid waiver) at or
prior to the Closing of the following further conditions:

 

(a)            (i) each
of the representations and warranties of Seller contained in ‎‎‎‎Section 3.01, ‎‎‎‎Section 3.02 and ‎Section 3.03 shall be true and correct in all respects (except for any failure to be so true and correct
that is de minimis in nature) on and as of the date hereof and on and as of the Closing Date with the same effect as though such representations
and warranties had been made on and as of the Closing Date (provided that representations and warranties which speak to a specified
date shall speak only as of such date) and (ii) each other representation and warranty of Seller contained in ‎‎‎‎Article 3
shall be true and correct on and as of the date hereof and as of Closing Date with the same effect as though such representations and
warranties had been made on and as of the Closing Date (provided that representations and warranties which speak to a specified date
shall speak only as of such date) except where the failure to be so true and correct (without giving effect to any limitation or qualification
as to “materiality” (including the word “material”) or “Material Adverse Effect” or other similar
term set forth therein) would not, individually or in the aggregate, have a Material Adverse Effect and Buyer shall have received a certificate
of the Company certifying as to the matters set forth in this ‎‎‎‎Section 8.02(a) signed
by a duly authorized representative of the Company; and

 

(b)            the
material covenants and agreements that Seller is required to perform or to comply with pursuant to this Agreement at or prior to the
Closing shall have been performed and complied with in all material respects and Buyer shall have received a certificate of Seller to
such effect signed by a duly authorized representative of Seller.

 

Section 8.03         Conditions
to Obligation of Seller. The obligation of Seller to consummate the Closing is subject to the satisfaction (or valid waiver) at or
prior to the Closing of the following further conditions:

 

(a)            the
representations and warranties of Buyer contained in ‎Article 4 shall be true and correct on and as of
the Closing Date with the same effect as though such representations and warranties had been made on and as of the Closing Date (provided
that representations and warranties which speak to a specified date shall speak only as of such date) except where the failure to
be so true and correct (without giving effect to any limitation or qualification as to “materiality” (including the word
 “material”) or similar term set forth therein) would not, individually or in the aggregate, prevent, materially impede or
delay the consummation of the Closing in accordance with its terms and Seller shall have received a certificate of Buyer to such effect
signed by a duly authorized officer of Buyer; and

 

(b)            the
material covenants and agreements that Buyer is required to perform or to comply with pursuant to this Agreement at or prior to the Closing
shall have been performed and complied with in all material respects and Seller shall have received a certificate of Buyer to such effect
signed by a duly authorized officer of Buyer.

 

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Article 9

 

SURVIVAL

 

Section 9.01         Survival.
The Parties, intending to modify any applicable statute of limitations, agree that (a) (i) the representations and warranties
in this Agreement and in any certificate delivered pursuant hereto and (ii) the covenants in this Agreement only requiring performance
prior to the Closing shall, in each case, terminate and be of no further force and effect effective as of the Closing and shall not survive
the Closing for any purpose, and thereafter there shall be no Liability on the part of, nor shall any claim be made by or on behalf of,
any Party or any Party’s Affiliates in respect thereof and (b) the covenants in this Agreement that contemplate performance
at or after the Closing or expressly by their terms survive the Closing shall survive the Closing in accordance with their respective
terms (the “Surviving Post-Closing Covenants”). Except with respect to the Surviving Post-Closing Covenants, following
the Closing, no other remedy shall be asserted or sought by Buyer or Seller, and neither Seller nor Buyer shall cause its Affiliates
to assert or seek any other remedy, against Seller or any of its Affiliates under any contract, misrepresentation, tort, strict liability,
or statutory or regulatory Law or theory or otherwise, all such remedies being hereby knowingly and expressly waived and relinquished
to the fullest extent permitted under applicable law.

 

Article 10

 

TERMINATION

 

Section 10.01       Grounds
for Termination. This Agreement may be terminated at any time prior to the Closing:

 

(a)            by
mutual written agreement of Seller and Buyer;

 

(b)            by
either Seller or Buyer, if the Closing shall not have been consummated on or before November 30, 2021 (the “End Date”);
provided, however, that the right to terminate this Agreement pursuant to this ‎Section 10.01(b) shall
not be available to a Party whose breach of any of its representations, warranties, covenants or agreements contained herein has been
the primary cause of the failure of the Closing to occur on or before the End Date;

 

(c)            by
either Seller or Buyer, if at the end of the Auction for the Purchased Assets (if any), Buyer is not determined by the Debtors to be
either the “Successful Bidder” or “Next-Highest Bidder” (each as defined in the Bid Procedures Order);

 

(d)            by
Seller, if Seller is not then in material breach of its obligations under this Agreement and Buyer breaches or fails to perform any of
its representations, warranties, covenants or agreements contained in this Agreement and such breach or failure to perform (i) would
prevent the satisfaction of a condition set forth in ‎‎‎‎Section 8.01 or ‎‎‎‎Section 8.03,
(ii) cannot be, or has not been, cured within ten (10) Business Days following delivery of written notice to Buyer of such
breach or failure to perform and (iii) has not been waived by Seller;

 

    28 

     

    

 

 

(e)           by
Buyer, if Buyer is not then in material breach of its obligations under this Agreement and Seller breaches or fails to perform any of
its representations, warranties, covenants or agreements contained in this Agreement and such breach or failure to perform (i) would
prevent the satisfaction of a condition set forth in ‎‎‎‎Section 8.01 or ‎‎‎‎Section 8.02,
(ii) cannot be, or has not been, cured within ten (10) Business Days following delivery of written notice to the Company of
such breach or failure to perform and (iii) has not been waived by Buyer;

 

(f)            by
either Seller or Buyer upon the conversion of any of Seller’s Chapter 11 Cases to cases under Chapter 7 of the Bankruptcy Code,
the dismissal of any of Seller’s Chapter 11 Cases, or if a trustee or examiner with expanded powers to operate or manage the financial
affairs of Seller is appointed;

 

(g)           by
either Seller or Buyer, if the Bankruptcy Court enters a final, non-appealable order that precludes the consummation of the transactions
contemplated hereby on the terms and conditions set forth in this Agreement;

 

(h)           by
either Seller or Buyer, if any court of competent jurisdiction or other competent Governmental Authority shall have enacted or issued
a Law or decree or taken any other action permanently restraining, enjoining or otherwise prohibiting the consummation of the transactions
contemplated by this Agreement and such Law or decree or other action shall have become final and non-appealable; provided, however,
that the right to terminate this Agreement under this ‎Section 10.01(h) shall not be available to a Party
if the failure to consummate the Closing because of such action by a Governmental Authority shall be due to the failure of such Party
to have fulfilled, in any material respect, any of its obligations under this Agreement;

 

(i)            by
either Seller or Buyer, if the Bankruptcy Court enters an order approving an Alternative Transaction with one or more Persons other than
Buyer; or

 

(j)            by
Seller, if Seller or its board of directors (or similar governing body), based on the advice of counsel, reasonably determines that proceeding
with the transactions contemplated by this Agreement or failing to terminate this Agreement would be inconsistent with its or such Person’s
or body’s fiduciary duties or applicable law.

 

The Party desiring to terminate
this Agreement pursuant to this ‎Section 10.01 (other than pursuant to ‎Section 10.01(a)) shall give written
notice of such termination to the other Party in accordance with ‎Section 11.01.

 

Section 10.02     Effect
of Termination.

 

(a)           If
this Agreement is terminated as permitted by ‎Section 10.01, (i) this Agreement shall become null and
void and of no further force and except, except for the provisions of Sections 2.08, ‎6.01, ‎10.03,
‎Article 11 and this ‎Section 10.02, which shall survive such termination
of this Agreement and (ii) no Party (nor any stockholder, director, officer, employee, agent, consultant or representative of any
such Party) shall thereafter have any Liability hereunder; provided, nothing in this ‎Section 10.02
shall be deemed to release any Party from any Liability (x) for any breach of any covenants contained in this Agreement occurring
prior to its termination and (y) that may otherwise be provided in, or contemplated by, the provisions of ‎Section 2.08
or 10.02(b).

 

    29

     

    

 

(b)           If
this Agreement is terminated pursuant to ‎‎Section 10.01(d), the Good Faith Deposit (together with any
interest accrued thereon) shall be retained by Debtors for their own account as damages, provided that, Buyer and Seller agree that, in
addition to retaining the Good Faith Deposit, Debtors shall have the right to seek any additional damages and remedies (whether under
this Agreement or otherwise) which may be permitted at Law or in equity following such termination. If this Agreement is terminated pursuant
to any provision of ‎‎Section 10.01 (other than ‎‎‎‎‎Section 10.01(d)),
Debtors shall promptly (but in any event within two (2) Business Days of such termination) return the Good Faith Deposit (together
with any interest accrued thereon) to Buyer by wire transfer of immediately available funds.

 

Section 10.03     Costs
and Expenses. Except as otherwise expressly provided in this Agreement, including as set forth in ‎Section 10.02(b) whether
or not the transactions contemplated by this Agreement are consummated, all costs and expenses incurred in connection with this Agreement
shall be paid by the Party incurring such cost or expense; provided, however, that all Cure Costs shall be paid by Buyer.

 

Article 11

 

MISCELLANEOUS

 

Section 11.01     Notices.
All notices, requests and other communications to any Party hereunder shall be in writing and shall be delivered to the addresses set
forth below (or pursuant to such other address(es) as may be designated in writing by the Party to receive such notice):

 

if to Buyer:

 

WRBH Brands Group LLC 

1412 Broadway Suite 2300 

New York, NY, 10018 

Email: soly@magclothing.com 

     freddy@magclothing.com

 

if to Seller, to:

 

Sequential Brands Group, Inc. 

1407 Broadway 

38th Floor 

New York, NY 10018

Attention: Eric Gul 

Email: EGul@sbg-ny.com

 

    30

     

    

 

with a copy, which shall not
constitute notice, to:

 

Gibson, Dunn & Crutcher LLP 

200 Park Avenue 

New York, New York 10166 

Attention: Joshua Brody, Lilit Voskanyan,
Jason Zachary Goldstein 

Email:    jbrody@gibsondunn.com 

lvoskanyan@gibsondunn.com 

jgoldstein@gibsondunn.com

 

All such notices, requests
and other communications shall be deemed received (a) if delivered prior to 5:00 p.m. New York time on a day which is a Business
Day, then on such date of delivery if delivered personally, or, if by e-mail, upon written confirmation of delivery by e-mail (which may
be electronic), and if delivered after 5:00 p.m. New York time (whether personally or by email) then on the next succeeding Business
Day, (b) on the first (1st) Business Day following the date of dispatch if delivered utilizing a next-day service by a recognized
next-day courier or (c) on the earlier of confirmed receipt or the fifth (5th) Business Day following the date of mailing if delivered
by registered or certified mail, return receipt requested, postage prepaid.

 

Section 11.02     Amendments
and Waivers.

 

(a)           Any
provision of this Agreement may be amended or waived if, but only if, such amendment or waiver is in writing and is signed by each of
Buyer and Seller.

 

(b)           No
failure or delay by any Party in exercising any right, power or privilege hereunder shall operate as a waiver thereof nor shall any single
or partial exercise thereof preclude any other or further exercise thereof or the exercise of any other right, power or privilege. The
rights and remedies herein provided shall be cumulative and not exclusive of any rights or remedies provided by Law.

 

Section 11.03     Successors
and Assigns. The provisions of this Agreement shall be binding upon and inure to the benefit of the Parties and their respective
successors and assigns. Buyer, on the one hand, may not assign, delegate or otherwise transfer any of its rights or obligations under
this Agreement without the prior written consent of Seller, and Seller, on the other hand, may not assign, delegate or otherwise transfer
any of their respective rights or obligations under this Agreement without the prior written consent of Buyer. Any attempted assignment
in violation of this ‎Section 11.03 shall be null and void, ab initio.

 

Section 11.04    Governing
Law. This Agreement shall be governed by and construed in accordance with the Laws of the State of Delaware, without regard to the
conflicts of law rules of such State.

 

    31

     

    

 

Section 11.05     Jurisdiction.
Without limiting any Party’s right to appeal any order of the Bankruptcy Court, (i) the Bankruptcy Court will retain exclusive
jurisdiction to enforce the terms of this Agreement and to decide any claims or disputes which may arise or result from, or be connected
with, this Agreement, any breach or default hereunder, or the transactions contemplated hereby, and (ii) any and all proceedings
related to the foregoing will be filed and maintained only in the Bankruptcy Court, and the Parties hereby consent to and submit to the
jurisdiction and venue of the Bankruptcy Court for such purposes and will receive notices at such locations as indicated in Section 11.01;
provided, however, that if the Chapter 11 Cases have been closed pursuant to Section 350 of the Bankruptcy Code, the
Parties agree to unconditionally and irrevocably submit to the exclusive jurisdiction of the United States District Court for the Southern
District of New York, or in the event (but only in the event) that such court does not have subject matter jurisdiction over such
Action, in the Supreme Court of the State of New York, New York County, for the resolution of any such claim or dispute. The Parties
hereby irrevocably waive, to the fullest extent permitted by applicable Law, any objection which they may now or hereafter have to the
laying of venue of any such Action brought in such court or any defense of inconvenient forum for the maintenance of such dispute. Each
of the Parties agrees that a judgment in any such dispute may be enforced in other jurisdictions by suit on the judgment or in any other
manner provided by Law. Process in any such Action may be served on any party anywhere in the world, whether within or without the jurisdiction
of the Bankruptcy Court, the United States District Court for the District of New York or any state court of the State of New York. Without
limiting the foregoing, each Party agrees that service of process on such Party as provided in ‎Section 11.01 shall be
deemed effective service of process on such Party.

 

Section 11.06     WAIVER
OF JURY TRIAL. TO THE EXTENT NOT PROHIBITED BY APPLICABLE LAW THAT CANNOT BE WAIVED, EACH PARTY HEREBY WAIVES, AND COVENANTS THAT
IT WILL NOT ASSERT (WHETHER AS PLAINTIFF, DEFENDANT OR OTHERWISE), ANY RIGHT TO TRIAL BY JURY IN ANY FORUM IN RESPECT OF ANY ISSUE, CLAIM,
DEMAND, ACTION OR CAUSES OF ACTION ARISING IN WHOLE OR IN PART UNDER, RELATED TO, BASED ON OR IN CONNECTION WITH THIS AGREEMENT
OR ANY ANCILLARY DOCUMENT OR THE SUBJECT MATTER HEREOF OR THEREOF, WHETHER NOW EXISTING OR HEREAFTER ARISING AND WHETHER SOUNDING IN
TORT OR CONTRACT OR OTHERWISE. ANY PARTY HERETO MAY FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SECTION 11.06
WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF EACH SUCH PARTY TO THE WAIVER OF ITS RIGHT TO TRIAL BY JURY.

 

Section 11.07     Counterparts;
Third Party Beneficiaries. This Agreement may be signed in any number of counterparts, each of which shall be an original, with the
same effect as if the signatures thereto and hereto were upon the same instrument. This Agreement shall become effective when each Party
shall have received a counterpart hereof signed by the other Party. Delivery of a .pdf version of one or more signatures to this Agreement
shall be deemed adequate delivery for purposes of this Agreement. No other provision of this Agreement is intended to confer upon any
Person other than the Parties any rights, benefits, Causes of Action or remedies hereunder.

 

Section 11.08     Specific
Performance. It is understood and agreed by the Parties that money damages (even if available) would not be a sufficient remedy for
any breach of this Agreement by Seller or Buyer and as a consequence thereof, Seller and Buyer shall each be entitled to seek specific
performance and injunctive or other equitable relief as a remedy for any such breach or threatened breach in addition to any other remedy
to which such Party may be entitled in Law or in equity, including an Order of the Bankruptcy Court or other court of competent jurisdiction
requiring Buyer or Seller, as may be applicable, to comply promptly with any of their obligations hereunder. Each of the Parties agrees
that it will not oppose the granting of an injunction, specific performance and other equitable relief on the basis that the other Party
has an adequate remedy at Law or that any award of specific performance is not an appropriate remedy for any reason at Law or in equity.
Any Party seeking an injunction or injunctions to prevent breaches of this Agreement and to enforce specifically the terms and provisions
of this Agreement shall not be required to provide any bond or other security in connection with such Order.

 

    32

     

    

 

Section 11.09     Entire
Agreement. This Agreement and the other Transaction Documents (together with the Schedules and Exhibits hereto and thereto), and
the Confidentiality Agreements, constitute the entire agreement between the Parties with respect to the subject matter hereof and thereof
and supersede all prior agreements and understandings, both oral and written, between the Parties with respect to such subject matter.
No Party to this Agreement shall be liable or bound to any other Party in any manner by any representations, warranties, covenants or
agreements relating to such subject matter except as specifically set forth herein and therein. In the event an ambiguity or question
of intent or interpretation arises with respect to this Agreement, the terms and provisions of the execution version of this Agreement
will control and prior drafts of this Agreement and the documents referenced herein will not be considered or analyzed for any purpose
(including in support of parol evidence proffered by any Person in connection with this Agreement), will be deemed not to provide any
evidence as to the meaning of the provisions hereof or the intent of the Parties with respect hereto and will be deemed joint work product
of the Parties.

 

Section 11.10     No
Strict Construction. Buyer, on the one hand, and Seller, on the other hand, participated jointly in the negotiation and drafting
of this Agreement, and, in the event an ambiguity or question of intent or interpretation arises, this Agreement shall be construed as
jointly drafted by Buyer, on the one hand, and Seller, on the other hand, and no presumption or burden of proof shall arise favoring
or disfavoring any Party by virtue of the authorship of any provision of this Agreement. Without limitation as to the foregoing, no rule of
strict construction construing ambiguities against the draftsperson shall be applied against any Person with respect to this Agreement.

 

Section 11.11     Severability.
If any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction or other authority to
be invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions of this Agreement shall remain
in full force and effect and shall in no way be affected, impaired or invalidated so long as the economic or legal substance of the transactions
contemplated hereby is not affected in any manner materially adverse to any Party. Upon such a determination, the Parties shall negotiate
in good faith to modify this Agreement so as to effect the original intent of the Parties as closely as possible in a mutually acceptable
manner in order that the transaction contemplated hereby be consummated as originally contemplated to the fullest extent possible.

 

Section 11.12    Disclosure
Schedules. The representations and warranties of Seller set forth in this Agreement are made and given subject to the disclosures
in the Disclosure Schedules. Where a reference is made only to a particular disclosed document, the full contents of the document are
deemed to be disclosed. Inclusion of information in the Disclosure Schedules will not be construed as an admission that such information
is material to the business, operations of condition (financial or otherwise) of Seller or their respective businesses, in whole or in
part, or as an admission of Liability or obligation of Seller to any third Person. The specific disclosures set forth in the Disclosure
Schedules have been organized to correspond to section references in this Agreement to which the disclosure is most likely to relate,
together with appropriate cross-references when disclosure is applicable to other sections of this Agreement; provided, however,
that any disclosure in any section of the Disclosure Schedules will apply to and will be deemed to be disclosed in any other section
of the Disclosure Schedules, so long as the applicability of such disclosure is reasonably apparent on its face. It is understood and
agreed that the specification of any dollar amount in the representations and warranties or covenants contained in this Agreement or
the inclusion of any specific item in the Disclosure Schedules is not intended to imply that such amounts or higher or lower amounts,
or the items so included or other items, are or are not material, and no Party or other Person shall use the fact of the setting of such
amounts or the fact of the inclusion of any such item in the Disclosure Schedules in any dispute or controversy as to whether any obligation,
item or matter not described in this Agreement or included in the Disclosure Schedules is or is not material for purposes of this Agreement.
Nothing in this Agreement (including the Disclosure Schedules) shall be deemed an admission by either Party or any of its Affiliates,
in any Causes of Action, that such Party or any such Affiliate, or any third party, is or is not in breach or violation of, or in default
in, the performance or observance of any term or provisions of any Contract or Law.

 

[Signature Pages Follow.]

 

    33

     

    

 

IN
WITNESS WHEREOF, the Parties have caused this Agreement to be duly executed by their respective authorized officers as of the
day and year first above written.

 

	 	william rast licensing, llc  
	 	 	 
	 	 	 
	 	By:	/s/ Lorraine DiSanto
	 	Name: 	Lorraine DiSanto
	 	Title:	Chief Financial Officer

 

[Signature Page to Asset Purchase Agreement]

 

    

     

    

 

	 	WRBH BRANDS GROUP LLC
	 	 
	 	 
	 	By:	 /s/ Soly Bukai
	 	Name: 	Soly Bukai
	 	Title: 	Member

 

[Signature Page to Asset Purchase Agreement]Exhibit
10.3

 

 

 

September
7, 2021

 

Jacob
Brunsberg

 

Re:
Terms of At-Will Employment

 

Dear
Mr. Brunsberg,

 

This
letter confirms the principal terms of our agreement, as set forth below, with respect to your at-will employment (“Employment”)
by Sigma Labs, Inc. (the “Company”), which shall be effective as of September 20, 2021 (the “Effective Date”):

 

1.
Position; Reporting; Duties, Responsibilities and Authority; Principal Business Office: Effective as the Effective Date, you shall
serve as Senior Vice-President, Product Management and Strategic Relationships of the Company. You shall report on a day-to-day basis
directly to and shall be subject to the supervision and direction of, the Company’s Chief Executive Officer.

 

You
shall perform your duties hereunder during normal business hours and at all other times and locations necessary for you to carry out
your duties. You shall devote substantially all of your business time to the Company and shall perform such duties as are customarily
performed by individuals acting as Senior Vice-President, Product Management and Strategic Relationships of a public company of a similar
size as the Company, and other such duties as you may be assigned from time to time by the Chief Executive Officer or the Board of Directors
of the Company. You shall at all times be subject to, observe and carry out such reasonable employment-related rules, regulations and
policies as the Company’s Board of Directors or Chief Executive Officer may from time to time establish for the Company’s
employees, including, without limitation, the Company’s Employee Handbook, Insider Trading Policy and Code of Ethics and Business
Conduct.

 

Without
restricting any requirement that you engage in reasonable business-related travel, including travel to the Company’s principal
business office located in Santa Fe, NM, the principal location in which you shall be required to perform your duties and responsibilities
shall be your home-based office located at 2724 Ewing Ave S., Minneapolis, MN 55416.

 

2.
At-Will Employment: The Company has the right to terminate your Employment at any time, with or without prior notice, and with
or without cause and for any reason or for no specified reason. You have the right to terminate your Employment at any time, with or
without prior notice. You are employed by the Company “at will,” and this letter does not provide you with any right to continue
in the Employment of the Company for any minimum or specified period. Except as specifically provided in this letter, the Company shall
have no obligation to make any compensation, severance or other payments to you, or to provide any other benefits to you, after the date
of the termination of your Employment for any reason.

 

    	 

     

    

 

3.
Compensation:

 

(a)
Base: For services rendered hereunder, the Company shall pay to you an annual base salary (the “Base Salary”) of $200,000,
payable in regular installments in accordance with the Company’s customary payroll practices for employees. If you are entitled
to receive Base Salary for any period that is less than one calendar month, the Base Salary for such period shall be computed by prorating
the annual Base Salary over such period based upon the actual number of days therein. The Base Salary shall not be subject to decrease
but may be increased in the discretion of the Company’s Compensation Committee based on an annual or special case assessments of
your performance and other factors. All payments shall be made in accordance with the Company’s payroll practices. The Company
may deduct and withhold from your compensation any amounts of money required to be deducted or withheld by the Company under any or all
applicable local, state or federal laws.

 

(b)
Benefits: During your Employment, you shall be entitled to receive all benefits under any and all deferred compensation plans,
retirement plans, life, disability, health, accident and other insurance programs, automobile allowances, and similar employee benefit
plans and programs, sick leave, vacation time and paid time off (if any) that the Company elects in its sole discretion to provide from
time to time to its executive officers (collectively referred to herein as the “Benefits”). However, we reserve the right
to terminate, reduce or otherwise amend any or all of the Benefits from time to time to the extent allowed by law, so long as such action
applies generally to all of our executive officers. Except as otherwise required by applicable law with respect to continued “COBRA”
group health care coverage and except as expressly required by the terms of the Company’s life, disability, health, accident and
other insurance programs and similar employee benefit plans and programs, your right to receive Benefits shall terminate upon the termination
of your Employment for any reason. You shall be eligible to earn additional equity grants under the Company’s incentive plans.
You shall also be eligible to receive additional grants of stock appreciation rights from time to time. However, the decision to grant
any such equity or stock appreciation rights, and the amount and terms thereof, shall be in the sole and absolute discretion of the Compensation
Committee.

 

(c)
Expense Reimbursement: The Company will reimburse you for ordinary and necessary expenses incurred in the performance of your
duties, provided that such expenses are reasonable, approved by the Company and are accounted for in accordance with the Company’s
usual policies.

 

(d)
Options: Subject to approval of the Company’s Compensation Committee of the Board of Directors (“Compensation Committee”)
and subject to your promptly entering into the Company’s standard-form nonqualified stock option agreement under the Company’s
2013 Equity Incentive Plan (the “Plan”), effective as of the Effective Date, the Company shall grant you pursuant to the
Plan a non-qualified stock option (the “Option”) to purchase up to 100,000 shares of common stock of the Company, which will
have an exercise price equal to the closing price of the Company’s common stock on the Effective Date, and will vest and become
exercisable on the Effective Date. The Option shall expire on the fifth anniversary of the Effective Date, unless the Option shall have
been terminated prior to that date in accordance with the provisions of the Company’s standard-form nonqualified stock option agreement,
and the Option shall be on such other terms and provisions as are contained in such stock option agreement and the Plan.

 

In
the event of any stock split, reverse stock split or stock dividend after the date hereof, the number of shares of the Company’s
common stock underlying the Option, and the exercise price of the Option shall be appropriately adjusted for any such stock split, reverse
stock split or stock dividend.

 

    	2

     

    

 

4.
Incentive Bonus: During the term of your employment, you shall be eligible to receive one or more bonuses (“Incentive Bonuses”)
relating to each fiscal year in recognition of your achievement of individual and Company goals established by the Board of Directors
from time to time. However, the decision to provide any Incentive Bonuses and the amount and terms of any Incentive Bonuses, including
the payment of cash, the issuance of equity in the Company, or a combination of both, shall be in the sole and absolute discretion of
the Board of Directors.

 

For
the year ended December 31, 2021, you will be eligible for an incentive cash bonus of $100,000 (the “Annual Amount”), prorated
based upon the Effective Date. For the avoidance of doubt, this amount shall be $29,166.67, calculated as 3.5/12 of the Annual Amount.
The amount to be awarded to you will be based on the following milestones:

 

	 	(1)	33%
    - Company performance (to be further defined/discussed)

 

	 	(2)	17%
    - Next two major releases of PR3D software as defined in the Product Roadmap and completion of a PR3D Vision paper

 

	 	(3)	50%
    - OEM/Standards strategy developed, approved, and initiated with a minimum of two OEM’s committed to pursuing such plan.

 

5.
Confidential Information. You shall at no time, either during your Employment or after the termination of your Employment for
any reason, use or disclose to any person, directly or indirectly, any confidential or proprietary information concerning the business
of the Company, including, without limitation, any business secret, trade secret, financial information, software, internal procedure,
business plan, marketing plan, pricing strategy or policy or customer list, except to the extent that such use or disclosure is (1) necessary
to the performance of your Employment during the period that you are so employed, (2) required by an order of a court of competent jurisdiction,
or (3) authorized in writing by the Company’s Chief Executive Officer. The prohibition that is contained in the preceding sentence
shall not apply to any information that is or becomes generally available to the public other than through a disclosure by you or by
a person acting in concert with you. Within five days after the termination of your Employment, you shall return to the Company all memoranda,
notes and other documents in your possession or control that relate to the confidential information of the Company. Upon the Company’s
request, you agree to execute and deliver to the Company any form of confidentiality agreement that the Company requires generally from
its employees.

 

6.
Company Property: You agree that all designs, lists, books, files, reports, correspondence, computer databases and files, records,
supplies, services, computers, postage, telephones and other property and materials (“Company Materials”) used by, prepared
for or by, or made available to you while you are employed with the Company, shall be and shall remain the property of the Company. Upon
termination of your employment with the Company, all Company Materials shall be returned immediately to the Company, and you shall not
make or retain any copies thereof.

 

7.
Inventions/Work Product:

 

(a)
Work Product: You acknowledge and agrees that all writings, works of authorship, technology, inventions, discoveries, ideas and
other work product of any nature whatsoever that are created, prepared, produced, authored, edited, amended, conceived or reduced to
practice by you individually or jointly with others during the period of your Employment by the Company and relating in any way to the
business or contemplated business, research or development of the Company (regardless of when or where the Work Product is prepared or
whose equipment or other resources is used in preparing the same) and all printed, physical and electronic copies, all improvements,
rights and claims related to the foregoing, and other tangible embodiments thereof (collectively, “Work Product”), as well
as any and all rights in and to copyrights, trade secrets, trademarks (and related goodwill), patents and other intellectual property
rights therein arising in any jurisdiction throughout the world and all related rights of priority under international conventions with
respect thereto, including all pending and future applications and registrations therefor, and continuations, divisions, continuations-in-part,
reissues, extensions and renewals thereof (collectively, “Intellectual Property Rights”), shall be the sole and exclusive
property of the Company.

 

    	3

     

    

 

(b)
Work Made for Hire; Assignment: You acknowledge that, by reason of being employed by the Company at the relevant times, to the
extent permitted by law, all of the Work Product consisting of copyrightable subject matter is “work made for hire” as defined
in 17 U.S.C. § 101 and such copyrights are therefore owned by the Company. To the extent that the foregoing does not apply, you
hereby irrevocably assign to the Company, for no additional consideration, your entire right, title and interest in and to all Work Product
and Intellectual Property Rights therein, including the right to sue, counterclaim and recover for all past, present and future infringement,
misappropriation or dilution thereof, and all rights corresponding thereto throughout the world. Nothing contained herein shall be construed
to reduce or limit the Company’s rights, title or interest in any Work Product or Intellectual Property Rights so as to be less
in any respect than that the Company would have had in the absence of this agreement.

 

(c)
Further Assurances; Power of Attorney. During and after your Employment, you agree to reasonably cooperate with the Company to (1)
apply for, obtain, perfect and transfer to the Company the Work Product as well as an Intellectual Property Right in the Work Product
in any jurisdiction in the world, and (2) maintain, protect and enforce the same, including, without limitation, executing and delivering
to the Company any and all applications, oaths, declarations, affidavits, waivers, assignments and other documents and instruments as
shall be requested by the Company. You hereby irrevocably grant the Company a power of attorney to execute and deliver any such documents
on your behalf in your name and to do all other lawfully permitted acts to transfer the Work Product to the Company and further the transfer,
issuance, prosecution and maintenance of all Intellectual Property Rights therein, to the full extent permitted by law, if you do not
promptly cooperate with the Company’s request (without limiting the rights the Company shall have in such circumstances by operation
of law). The power of attorney is coupled with an interest and shall not be affected by your subsequent incapacity.

 

8.
Notices: Any notice, consent, request or other communications made or given in connection with this agreement shall be in writing
and shall be deemed to have been duly given when delivered or mailed by postage prepaid to those listed below at their following respective
addresses or at such other address as each may specify by notice to the other:

 

To
the Company:

 

Mark
Ruport

President
and Chief Executive Officer

Sigma
Labs, Inc.

3900
Paseo del Sol

Santa
Fe, NM 87507

 

To
you:

 

Jacob
Brunsberg

 

9.
Entire Agreement: This agreement (and any separate confidentiality agreements that may be entered into between the Company and
you) constitutes the entire agreement of the Company and you relating to the terms and conditions of your Employment and supersedes all
prior oral and written understandings and agreements relating to such subject matter.

 

    	4

     

    

 

10.
Amendment and Termination: This agreement may be amended or terminated only pursuant to a writing executed by an authorized officer
of the Company and you.

 

11.
Arbitration: Any dispute or controversy arising under this agreement relating to its interpretation or the breach hereof, including
the arbitrability of any such dispute or controversy (each, a “Disputed Matter”), shall be determined and settled
by arbitration in Santa Fe, New Mexico pursuant to the Rules of the American Arbitration Association in effect at the time the Disputed
Matter arises. Any award rendered herein shall be final and binding on each and all of the parties, and judgment may be entered thereon
in any court of competent jurisdiction. Notwithstanding the foregoing, the parties shall be entitled to seek injunctive relief in any
court of competent jurisdiction.

 

12.
Governing Law: This agreement shall be governed by and construed in accordance with Nevada law. In the event that any terms or
provisions of this agreement shall be held to be invalid or unenforceable, such invalidity or unenforceability shall not affect the validity
or enforceability of the remaining terms and provisions hereof. In the event of any judicial, arbitral or other proceeding between the
parties hereto with respect to the subject matter hereof, the prevailing party shall be entitled, in addition to all other relief, to
reasonable attorneys’ fees and expenses and court costs.

 

If
the foregoing terms are acceptable, please sign below and return this letter to me.

 

	Sigma
    Labs, Inc.	 	Employee
	 	 	 	 	 
	

    By:
	/s/
    Mark Ruport	 	

    By
	/s/
    Jacob Brunsberg
	Name	:
    Mark Ruport	 	Name	:
    Jacob Brunsberg
	Title:
    	 President
    and CEO	 	 	 

 

    	5

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