Document:

EX-10.2

 Exhibit 10.2 

FIRST AMENDMENT TO REVOLVING NOTE AND CASH SUBORDINATION AGREEMENT 

THIS FIRST AMENDMENT TO REVOLVING NOTE AND CASH SUBORDINATION AGREEMENT (this “Amendment”), is made and entered
into as of April 28, 2014, by and among WILLIS SECURITIES, INC., a Delaware corporation (the “Broker/Dealer”), the several banks and other financial institutions from time to time party to the Credit Agreement referred
to below (collectively, the “Lenders”) and SUNTRUST BANK, in its capacity as administrative agent for the Lenders (the “Administrative Agent”). 

W I T N E S S E T H: 

WHEREAS, the Broker/Dealer, the Lenders and the Administrative Agent are parties to a certain Revolving Note and Cash Subordination Agreement,
dated as of March 3, 2014 (as amended, restated, supplemented or otherwise modified from time to time, the “Credit Agreement”; capitalized terms used herein and not otherwise defined shall have the meanings assigned to
such terms in the Credit Agreement), pursuant to which the Lenders have made certain financial accommodations available to the Broker/Dealer; 

WHEREAS, the Broker/Dealer has requested that the Lenders and the Administrative Agent amend certain provisions of the Credit Agreement, and
subject to the terms and conditions hereof, the Lenders are willing to do so; 
 NOW, THEREFORE, for good and valuable consideration, the
sufficiency and receipt of all of which are acknowledged, the Broker/Dealer, the Lenders and the Administrative Agent agree as follows: 

1. Amendments. 

(a) Section 1(a) of the Credit Agreement is hereby amended by replacing the reference to “3rd day of March, 2015” with “28th day of April, 2015.” 
 (b)
Section 1(c) of the Credit Agreement is hereby amended by replacing the reference to “3rd day of March, 2016” with “28th day of April, 2016.”. 

(c) Section 7(a) of the Credit Agreement is hereby amended by replacing the reference to “effective date of this Agreement” to
“28th day of April, 2014.” 
 2. Conditions to Effectiveness of this Amendment. Notwithstanding any other provision
of this Amendment and without affecting in any manner the rights of the Lenders hereunder, it is understood and agreed that this Amendment shall not become effective, and the Broker/Dealer shall have no rights under this Amendment, until the
Administrative Agent shall have received (i) such fees as the Broker/Dealer has previously agreed to pay the Administrative Agent or any of its affiliates in connection with this Amendment, (ii) reimbursement or payment of its costs and
expenses incurred in connection with this Amendment or the Credit Agreement (including reasonable fees, charges and disbursements of King & Spalding LLP, counsel to the Administrative Agent) to the extent invoiced prior to the date hereof,
and (iii) each of the following documents: 
 (a) executed counterparts to this Amendment from the Broker/Dealer and the Lenders; 

 (b) amended and restated (if applicable) Revolving Notes in the form attached hereto as
Exhibit A executed by the Broker/Dealer in favor of each Lender; 
 (C) such certificates of resolutions or other action, incumbency
certificates and/or other certificates of Responsible Officers of the Broker/Dealer as the Administrative Agent may reasonably require evidencing the identity, authority and capacity of each Responsible Officer thereof authorized to act as a
Responsible Officer in connection with this Agreement and the other Loan Documents to which the Broker/Dealer is a party or is to be a party; 

(d) a written opinion (addressed to the Administrative Agent and the Lenders and dated the Effective Date) of Weil, Gotshal & Manges
LLP, New York counsel and/or in-house counsel to the Broker/Dealer covering such other matters relating to the Broker/Dealer, this Amendment or the transactions contemplated hereby as the Administrative Agent shall reasonably request. 

3. Representations and Warranties. To induce the Lenders and the Administrative Agent to enter into this Amendment, the
Broker/Dealer hereby represents and warrants to the Lenders and the Administrative Agent: 
 (a) The execution, delivery and performance by
the Broker/Dealer of this Amendment is within the Broker/Dealer’s organizational powers and have been duly authorized by all necessary organizational, and if required, shareholder action; 

(b) The execution, delivery and performance by the Broker/Dealer of this Amendment (i) do not require any consent or approval of,
registration or filing with, or any action by, any Governmental Authority, except those as have been obtained or made and are in full force and effect, (ii) will not violate any requirement of Laws applicable to Broker/Dealer or any judgment,
order or ruling of any Governmental Authority and (iii) will not give rise to a right thereunder to require any payment to be made by the Broker/Dealer; 

(d) This Amendment has been duly executed and delivered for the benefit of or on behalf of the Broker/Dealer and constitutes a legal, valid
and binding obligation of the Broker/Dealer, enforceable against the Broker/Dealer in accordance with its terms except as the enforceability hereof may be limited by bankruptcy, insolvency, reorganization, moratorium and other laws affecting
creditors’ rights and remedies in general; and 
 (e) After giving effect to this Amendment, all representations and warranties of the
Broker/Dealer set forth in the Credit Agreement are true and correct in all material respects (or if such representation or warranty is itself modified by materiality or Material Adverse Effect, it shall be true and correct in all respects) on the
date hereof (or if any such representation or warranty is expressly stated to have been made as of a specific date, as of such specific date), and no Event of Default, Event of Acceleration or Funding Blockage Event has occurred and is continuing as
of the date hereof. 
 4. Effect of Amendment. Except as set forth expressly herein, all terms of the Credit Agreement, as
amended hereby, and the other Loan Documents shall be and remain in full force and effect and shall constitute the legal, valid, binding and enforceable obligations of the Broker/Dealer to the Lenders and the Administrative Agent. The execution,
delivery and effectiveness of this Amendment shall not, except as expressly provided herein, operate as a waiver of any right, power or remedy of the Lenders under the Credit Agreement, nor constitute a waiver of any provision of the Credit
Agreement. This Amendment shall constitute a Loan Document for all purposes of the Credit Agreement. 

 5. Governing Law. This Amendment shall be made under, and shall be governed by, the
laws of the State of New York in all respects. 
 6. No Novation. This Amendment is not intended by the parties to be, and
shall not be construed to be, a novation of the Credit Agreement or an accord and satisfaction in regard thereto. 
 7. Costs and
Expenses. The Broker/Dealer agrees to pay all costs and expenses of the Administrative Agent in connection with the preparation, execution and delivery of this Amendment, including, without limitation, the reasonable fees and out-of-pocket
expenses of outside counsel for the Administrative Agent with respect thereto, in each case, in accordance with the terms of the Credit Agreement. 

8. Counterparts. This Amendment may be executed by one or more of the parties hereto in any number of separate counterparts,
each of which shall be deemed an original and all of which, taken together, shall be deemed to constitute one and the same instrument. Delivery of an executed counterpart of this Amendment by facsimile transmission or by electronic mail in pdf form
shall be as effective as delivery of a manually executed counterpart hereof. 
 9. Binding Nature. This Amendment shall be
binding upon and inure to the benefit of the parties hereto, their respective successors, successors-in-titles, and assigns. 
 10.
Entire Understanding. This Amendment sets forth the entire understanding of the parties with respect to the matters set forth herein, and shall supersede any prior negotiations or agreements, whether written or oral, with respect
thereto. 
 [Signature Pages To Follow] 

 IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be duly executed by their
respective authorized officers as of the day and year first above written. 
  

			
	BROKER/DEALER:
	
	WILLIS SECURITIES, INC.
		
	By:	 	 /s/ Antonio Ursano, Jr.

	Name:	 	Antonio Ursano, Jr.
	Title:	 	Director, President and Chief Executive Officer

  
 [SIGNATURE PAGE TO
FIRST AMENDMENT] 

			
	LENDERS:
	
	SUNTRUST BANK, individually and as Administrative Agent
		
	By:	 	 /s/ Paula Mueller

		 	Name: Paula Mueller
		 	Title: Director
	
	BMO HARRIS BANK, N.A., as a Lender
		
	By:	 	 /s/ Mark W. Plekos

		 	Name: Mark W. Plekos
		 	Title: Managing Director
	
	LLOYDS BANK PLC, as a Lender
		
	By:	 	 /s/ Stephen Giacolone

		 	Name: Stephen Giacolone G011
		 	Title: Assistant Vice President
		
	By:	 	 /s/ Julia R. Franklin

		 	Name: Julia R. Franklin F014
		 	Title: Vice President
	
	 THE BANK OF TOKYO-MITSUBISHI UFJ, LTD.,

as a Lender

		
	By:	 	 /s/ Glenn Schuermann

		 	Name: Glenn Schuermann
		 	Title: Director
	
	 BARCLAYS BANK PLC,
 as a
Lender

		
	By:	 	 /s/ Niels Pedersen

		 	Name: Niels Pedersen
		 	Title: Director

  
 [SIGNATURE PAGE TO
FIRST AMENDMENT] 

			
	THE ROYAL BANK OF SCOTLAND PLC, as a Lender
		
	By:	 	 /s/ David Barclay-Watt

		 	Name: David Barclay-Watt
		 	Title: Director
	
	 SCOTIABANK (IRELAND) LIMITED,
 as a
Lender

		
	By:	 	 /s/ Clive Sinnamon

		 	Name: Clive Sinnamon
		 	Title: Director Corporate Banking
		
	By:	 	 /s/ Mark Allen

		 	Name: Mark Allen
		 	Title: CFO
	
	 BANK OF AMERICA N.A.,
 as a
Lender

		
	By:	 	 /s/ Jason Cassity

		 	Name: Jason Cassity
		 	Title: Director
	
	 WELLS FARGO BANK NATIONAL ASSOCIATION,

as a Lender

		
	By:	 	 /s/ Genviève Piché

		 	Name: Genviève Piché
		 	Title: Director
	
	 MANUFACTURERS AND TRADERS TRUST COMPANY,

as a Lender

		
	By:	 	 /s/ Ramal L. Moreland

		 	Name: Ramal L. Moreland
		 	Title: Vice President

  
 [SIGNATURE PAGE TO
FIRST AMENDMENT] 

 EXHIBIT A 
  

 
 FINRA Form REV - 33R 

EXHIBIT A 
 [AMENDED AND
RESTATED] REVOLVING NOTE 
 For value received, WILLIS SECURITIES, INC. (“Broker/Dealer”) 

hereby promises to pay to                     (the
“Lender”) 
 on the             day of
            , 2016 (“Scheduled Maturity Date”), the principal sum of the aggregate unpaid principal amount of all Advances made by the Lender to the Broker/Dealer under the terms
of a Revolving Note And Cash Subordination Agreement between the Broker/Dealer and certain lenders from time to time parties thereto (collectively, the “Lenders”), SunTrust Bank (the “Administrative Agent”), as Administrative
Agent, BMO Harris Bank, N.A., as Syndication Agent and Lloyds Bank plc, as Documentation Agent, dated the 3rd day of March, 2014 (the “Agreement”), as shown on the attached schedule. Such sum shall not exceed
$            . 
 The Broker/Dealer also promises to pay interest on the unpaid principal amount
of each Advance hereunder from the date of each such Advance until maturity (whether by acceleration or otherwise) and, after maturity, until paid, at the rates per annum established as set forth in Rider A of the Agreement, said interest to be
payable on each Interest Payment Date as set forth in Rider A of the Agreement. 
 This Revolving Note is subject in all respects to the provisions of the
Agreement, which are deemed to be incorporated herein and a copy of which may be examined at the principal office of the Broker/Dealer. 
 All principal and
interest payable hereunder shall be due and payable in accordance with the terms of the Agreement. Principal and interest payments shall be in money of the United States, lawful at such times for the satisfaction of public and private debts. 

The Broker/Dealer promises to pay costs of collection, including reasonable attorney’s fees, if default is made in the payment of this Revolving Note.

 The terms and provisions of this Revolving Note shall be governed by the applicable laws of the State of New York. 

 [This Revolving Note is an amendment and restatement of that certain Revolving Note dated March 3, 2014,
in the original principal amount of $            , executed by the Broker/Dealer in favor of the Lender, and is not a novation.] 

(Signature Page Follows) 

 IN WITNESS HEREOF the parties hereto have set their hands and seals this
            day of             , 2014. 
  

			
	By:	 	  

		
	Name:	 	  

		
	Title:	 	  

		 	(Broker/Dealer)

  
 [Signature Page –
Revolving Note] 

 

 
 FINRA Form REV - 33R 

SCHEDULE to EXHIBIT A 

SCHEDULE 

Advances/Payments and Interest of Account Referred to in the Revolving Note 

Commitment Amount $                     

 

																	
	 Date of
Advance
	  	Amount
Advanced	  	Interest
Rate	  	Date of Re-
Payment	  	Principal
Amount Re-
Paid	  	Date of Interest
Paid	  	Amount of
Interest Paid	  	Outstanding
Amount after
Transaction	  	Signature
		  		  		  		  		  		  		  		  	
		  		  		  		  		  		  		  		  	
		  		  		  		  		  		  		  		  	
		  		  		  		  		  		  		  		  	
		  		  		  		  		  		  		  		  	
		  		  		  		  		  		  		  		  	
		  		  		  		  		  		  		  		  	

  
 [SIGNATURE PAGE TO
FIRST AMENDMENT]EX-4.1

 Exhibit 4.1 
  

	
	

 Exhibit 4.1 
NUMBER 
TM 
TubeMogul 
INCORPORATED UNDER THE LAWS OF THE STATE OF DELAWARE 
SHARES 
CUSIP 898570 10 6 
SEE REVERSE FOR CERTAIN DEFINITIONS 
This certifies that 
is the record holder of 
FULLY PAID AND NONASSESSABLE SHARES OF COMMON STOCK, $0.001 PAR VALUE, OF 
TUBEMOGUL, INC.

transferable on the books of the Corporation in person or by duly authorized attorney upon surrender of this Certificate properly endorsed. This Certificate and
the shares represented hereby, are issued and shall be held subject to all of the provisions of the Certificate of Incorporation, as amended, and the Bylaws, as amended, of the Corporation (copies of which are on file with the Corporation and with
the Transfer Agent), to all of which each holder, by acceptance hereof, assents. This Certificate is not valid until countersigned by the Transfer Agent and registered by the Registrar. 
WITNESS the facsimile seal of the Corporation and the facsimile signatures of its duly authorized officers. 
Dated: 
PRESIDENT & CHIEF EXECUTIVE OFFICER 
TUBEMOGUL, INC. 
CORPORATE 
SEAL 
January 21, 
2014 
DELAWARE 
SECRETARY 
COUNTERSIGNED AND REGISTERED: 
AMERICAN STOCK TRANSFER & TRUST COMPANY, LLC 
(NEW YORK, NY) TRANSFER AGENT AND REGISTRAR

BY: 
AUTHORIZED SIGNATURE 

 The Corporation shall furnish without charge to each stockholder who so requests a statement of
the powers, designations, preferences and relative, participating, optional or other special rights of each class of stock of the Corporation or series thereof and the qualifications, limitations or restrictions of such preferences and/or rights,
which are fixed by the Certificate of Incorporation of the Corporation, as amended, and the resolutions of the Board of Directors of the Corporation, and the authority of the Board of Directors to determine variations for future series. Such
requests shall be made to the Corporation’s Secretary at the principal office of the Corporation. The Board of Directors may require the owner of a lost or destroyed stock certificate, or his or her legal representative, to give the Corporation
a bond to indemnify it and its Transfer Agents and Registrars against any claim that may be made against them on account of the alleged loss or destruction of any such Certificate. 

The following abbreviations, when used in the inscription on the face of this certificate, shall be construed as though they were written out
in full according to applicable laws or regulations: 
  

																	
	TEN COM	 	–	 	as tenants in common	 		 	UNIF GIFT MIN ACT –	 	
                     

	 	Custodian                         	 	
	TEN ENT	 	–	 	as tenants by the entireties	 		 		 	(Cust)	 		 	(Minor)    	 	
	JT TEN	 	–	 	as joint tenants with right of	 		 		 	under Uniform Gifts to Minors Act	 	
		 		 	survivorship and not as tenants	 		 		 	  
	 	
		 		 	in common	 		 		 		 	(State)	 		 	
	COM PROP	 	–	 	as community property	 		 	UNIF TRF MIN ACT –	 	
                     

	 	Custodian (until age	 	  
	 	)
		 		 		 		 		 	(Cust)	 		 		 	
		 		 		 		 		 	
                     
    
	 	under Uniform Transfers	 	
		 		 		 		 		 	(Minor)	 		 	
		 		 		 		 		 	to Minors Act	 	  

		 		 		 		 		 		 	(State)	 	

 Additional abbreviations may also be used though not in the above list. 

 

					
	FOR VALUE RECEIVED,	 	  
	 	hereby sell(s), assign(s) and transfer(s) unto

  

	
	PLEASE INSERT SOCIAL SECURITY OR OTHER IDENTIFYING NUMBER OF ASSIGNEE
	 
	 

  

	
	  

(PLEASE PRINT OR TYPEWRITE NAME AND ADDRESS, INCLUDING ZIP CODE, OF ASSIGNEE)

	  

	  
  

	  
  

	 shares of the capital stock represented by within Certificate, and do hereby irrevocably constitute and appoint

 
  

	attorney-in-fact to transfer the said stock on the books of the within named Corporation with full power of the substitution in the premises.

  

			
	Dated	 	  

  

							
		  	X	 	  

		  	X	 	  

	 Signature(s) Guaranteed:
	  		 	NOTICE:	  	THE SIGNATURE TO THIS ASSIGNMENT MUST CORRESPOND WITH THE NAME AS WRITTEN UPON THE FACE OF THE CERTIFICATE IN EVERY PARTICULAR, WITHOUT ALTERATION OR ENLARGEMENT OR ANY CHANGE WHATSOEVER.

  

			
	By	 	  

	THE SIGNATURE(S) SHOULD BE GUARANTEED BY AN ELIGIBLE GUARANTOR INSTITUTION, (BANKS, STOCKBROKERS, SAVINGS AND LOAN ASSOCIATIONS AND CREDIT UNIONS WITH MEMBERSHIP IN AN APPROVED SIGNATURE GUARANTEE MEDALLION PROGRAM),
PURSUANT TO S.E.C. RULE 17Ad-15. GUARANTEES BY A NOTARY PUBLIC ARE NOT ACCEPTABLE. SIGNATURE GUARANTEES MUST NOT BE DATED.

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