Document:

Form of Non-Qualified Stock Option Agreement under the Second 2007 Plan

 Exhibit 4.4(c) 
 INTERCLICK, INC. 
 2007 INCENTIVE STOCK AND AWARD PLAN 

FORM OF NONQUALIFIED STOCK OPTION AGREEMENT 
 This NONQUALIFIED STOCK OPTION AGREEMENT (the “Option Agreement”), dated as of the     day of         20    (the
“Grant Date”), is between interclick, inc., a Delaware corporation (the “Company”), and                     (the
“Optionee”), a director, officer or employee of, or consultant or advisor to, the Company or a subsidiary of the Company (a “Related Corporation”), pursuant to the Company’s 2007 Incentive Stock and Award Plan (the
“Plan”). 
 WHEREAS, the Company desires to give the Optionee the opportunity to purchase shares of common stock of
the Company, par value $0.001 (“Common Shares”), in accordance with the provisions of the Plan, a copy of which is attached hereto. 
 NOW, THEREFORE, in consideration of the mutual covenants hereinafter set forth and for other good and valuable consideration, the parties hereto, intending to be legally bound hereby, agree as follows:

 1. Grant of Option. The Company hereby grants to the Optionee the right and option (the “Option”) to
purchase all or any part of an aggregate of
                                        ( 
           ) Common Shares. The Option is in all respects limited and conditioned as hereinafter provided, and is subject in all respects to the terms and conditions of the Plan now in
effect and as it may be amended from time to time (but only to the extent that such amendments apply to outstanding options). Such terms and conditions are incorporated herein by reference, made a part hereof, and shall control in the event of
any conflict with any other terms of this Option Agreement. The Option granted hereunder is intended to be a nonqualified stock option and not an incentive stock option as such term is defined in section 422 of the Internal Revenue
Code of 1986, as amended (the “Code”). 
 2. Exercise Price. The exercise price of the Common Shares
covered by this Option shall be $            per share. It is the determination of the committee administering the Plan (the “Committee”) that on the Grant Date the exercise
price was not less than the greater of (i) 100% of the “Fair Market Value” (as defined in the Plan) of a Common Share, or (ii) the par value of a Common Share. 

3. Term. Unless earlier terminated pursuant to any provision of the Plan or of this Option Agreement, this Option shall
expire at 5:30 p.m. New York time 10 years from the Grant Date (the “Expiration Date”). This Option shall not be exercisable on or after the Expiration Date. 
 4. Exercise of Option. 
 (a) The Option shall vest in equal
[annual/semi-annual] increments over a __-year period with the first vesting date being             , 20__, provided that Optionee remains continuously engaged as a director, officer or
employee of, or consultant or advisor to, the Company or a Related Corporation from the date hereof through the applicable vesting date: 
 The Committee may accelerate any vesting date of the Option, in its discretion, if it deems such acceleration to be desirable. Once the Option becomes exercisable, it will remain exercisable until it
is exercised or until it terminates. 
 (b) Notwithstanding any other provision of this Option Agreement, at the discretion of
the Board or the Committee (as defined in the Plan), the Option, whether vested or unvested, shall be immediately forfeited in the event any of the following events occur: 

 [Employee Clawbacks] 

(1) The Optionee is dismissed as an employee based upon fraud, theft, or dishonesty, which is reflected in a written or electronic notice
given to the employee; 
 (2) The Optionee purchases or sells securities of the Company in violation of the Company’s
insider trading guidelines then in effect; 
 (3) The Optionee breaches any duty of confidentiality including that required by
the Company’s insider trading guidelines then in effect; 
 (4) The Optionee competes with the Company during a period of
one year following termination of employment by soliciting customers located within or otherwise where the Company is doing business within any state, or where the Company expects to do business within three months following termination and, in this
later event, the Optionee has actual knowledge of such plans; 
 (5) The Optionee recruits Company personnel for another entity
or business within 24 months following termination of employment; 
 (6) The Optionee is unavailable for consultation after
termination of the Optionee if such availability is a condition of any agreement between the Company and the Optionee; 
 (7)
The Optionee fails to assign any invention, technology or related intellectual property rights to the Company if such assignment is a condition of any agreement between the Company and the Optionee; 

(8) The Optionee acts in a disloyal manner to the Company; or 
 (9) A finding by the Board that the Optionee has acted against the interests of the Company. 
 [Director/Advisor/Consultant – Clawbacks] 
 (1) The Optionee purchases
or sells securities of the Company in violation of the Company’s insider trading guidelines then in effect; 
 (2) The
Optionee breaches any duty of confidentiality including that required by the Company’s insider trading guidelines then in effect; 
 (3) The Optionee competes with the Company during a period of one year following termination as a director, advisor or consultant (as applicable) by soliciting customers located within, or otherwise where
the Company is doing business within, any state, or where the Company expects to do business within three months following termination, and in this later event, the director, advisor or consultant (as applicable) has actual knowledge of such plans;

 (4) The Optionee recruits Company personnel for another entity or business within 24 months following ceasing to be a
director, advisor or consultant; or 
 (5) The Optionee acts in a disloyal manner to the Company. 

For purposes of this Section 4(b), “Company” shall include subsidiaries and/or affiliates of the Company. 

5. Profits on the Sale of Certain Shares; Redemption. If any of the events specified in Section 4(b) of this Option
Agreement occur within one year from the date the Optionee last performed services for the Company (the “Termination Date”) (or such longer period required by any written employment agreement) all profits earned from the sale of the Common
Shares underlying this Option, 

 
during the two-year period commencing one year prior to the Termination Date shall be forfeited and immediately paid by the Optionee to the Company. Further, in such event, the Company may
at its option redeem Common Shares acquired upon exercise of this Option by payment of the exercise price to the Optionee. The Company’s rights under this Section 5 do not lapse one year from the Termination Date but are a contract
right subject to any appropriate statutory limitation period. 
 6. Method of Exercising Option. (a) Subject to the
terms and conditions of this Option Agreement and the Plan, the Option may be exercised by written notice to the Company at its principal office to the attention of the Company’s Chief Financial Officer. The form of such notice is attached
hereto and shall state the election to exercise the Option and the number of whole shares with respect to which it is being exercised; shall be signed by the person or persons so exercising the Option; and shall be accompanied by payment of the full
exercise price of such shares. Only full shares will be issued. 
 (b) The exercise price shall be paid to the Company:

 (i) in cash, or by certified check, bank draft, or postal or express money order; 

(ii) by delivering a properly executed notice of exercise of the Option to the Company and the Company’s exclusive broker, with
irrevocable instructions to the broker promptly to deliver to the Company the amount necessary to pay the exercise price of the Option; or 
 (iii) in any combination of (i) and (ii) above. 
 (c) Upon receipt of
notice of exercise and payment, the Company shall deliver a certificate or certificates representing the Common Shares with respect to which the Option is so exercised. The Optionee shall obtain the rights of a shareholder upon receipt of a
certificate(s) representing such Common Shares. 
 (d) Such certificate(s) shall be registered in the name of the person so
exercising the Option (or, if the Option is exercised by the Optionee and if the Optionee so requests in the notice exercising the Option, shall be registered in the name of the Optionee and the Optionee’s spouse, jointly, with right of
survivorship), and shall be delivered as provided above to, or upon the written order of, the person exercising the Option. In the event the Option is exercised by any person after the death or disability (as determined in accordance with
Section 22(e)(3) of the Code) of the Optionee, the notice shall be accompanied by appropriate proof of the right of such person to exercise the Option. All Common Shares that are purchased upon exercise of the Option as provided herein
shall be fully paid and non-assessable. 
 (e) Upon exercise of the Option, the Optionee shall be responsible for all employment
and income taxes then or thereafter due (whether Federal, State or local), and if the Optionee does not remit to the Company sufficient cash (or, with the consent of the Committee, Common Shares) to satisfy all applicable withholding requirements,
the Company shall be entitled to satisfy any withholding requirements for any such tax by disposing of Common Shares at exercise, withholding cash from Optionee’s salary or other compensation or any payment of any kind due Optionee or such
other means as the Committee considers appropriate, to the fullest extent permitted by applicable law. Nothing in the preceding sentence shall impair or limit the Company’s rights with respect to satisfying withholding obligations under
Section 10 of the Plan. 
 7. Termination of Services. If the Optionee’s services with the Company and all
Related Corporations are terminated for any reason (other than death or disability) prior to the Expiration Date, then this Option may be exercised by Optionee, to the extent of the number of Common Shares with respect to which the Optionee could
have exercised it on the date of such termination of services, at any time prior to the earlier of (i) the Expiration Date, or (ii) three months after such termination of services. Any part of the Option that was not exercisable
immediately before the termination of Optionee’s services shall terminate at that time. 

 8. Disability. If the Optionee becomes disabled (as determined in accordance
with section 22(e)(3) of the Code) during the period of his or her service and, prior to the Expiration Date, the Optionee’s services are terminated as a consequence of such disability, then this Option may be exercised by the Optionee or by
the Optionee’s legal representative, to the extent of the number of Common Shares with respect to which the Optionee could have exercised it on the date of such termination of services, at any time prior to the earlier of (i) the
Expiration Date or (ii) one year after such termination of services. Any part of the Option that was not exercisable immediately before the Optionee’s termination of services shall terminate at that time. 

9. Death. If the Optionee dies during the period of his or her services and prior to the Expiration Date, or if the
Optionee’s services are terminated for any reason (as described in Paragraphs 7 and 8) and the Optionee dies following his or her termination of services but prior to the earliest of (i) the Expiration Date, or (ii) the expiration of
the period determined under Paragraph 7 or 8 (as applicable to the Optionee), then this Option may be exercised by the Optionee’s estate, personal representative or beneficiary who acquired the right to exercise this Option by bequest or
inheritance or by reason of the Optionee’s death, to the extent of the number of Common Shares with respect to which the Optionee could have exercised it on the date of his or her death, at any time prior to the earlier of (i) the
Expiration Date or (ii) one year after the date of the Optionee’s death. Any part of the Option that was not exercisable immediately before the Optionee’s death shall terminate at that time. 

10. Securities Matters. 
 (a) If, at any time, counsel to the Company shall determine that the listing, registration or qualification of the Common Shares subject to the Option upon any securities exchange or under any state or
federal law, or the consent or approval of any governmental or regulatory body, or that the disclosure of non-public information or the satisfaction of any other condition is necessary as a condition of, or in connection with, the issuance or
purchase of Common Shares hereunder, such Option may not be exercised, in whole or in part, unless such listing, registration, qualification, consent or approval, or satisfaction of such condition shall have been effected or obtained on conditions
acceptable to the Board of Directors. The Company shall be under no obligation to apply for or to obtain such listing, registration or qualification, or to satisfy such condition. The Committee shall inform the Optionee in writing of any
decision to defer or prohibit the exercise of an Option. During the period that the effectiveness of the exercise of an Option has been deferred or prohibited, the Optionee may, by written notice, withdraw the Optionee’s decision to
exercise and obtain a refund of any amount paid with respect thereto. 
 (b) The Company may require: (i) the Optionee (or
any other person exercising the Option in the case of the Optionee’s death or disability) as a condition of exercising the Option, to give written assurances, in substance and form satisfactory to the Company, to the effect that such person is
acquiring the Common Shares subject to the Option for his or her own account for investment and not with any present intention of selling or otherwise distributing the same, and to make such other representations or covenants; and (ii) that any
certificates for Common Shares delivered in connection with the exercise of the Option bear such legends, in each case as the Company deems necessary or appropriate, in order to comply with federal and applicable state securities laws, to comply
with covenants or representations made by the Company in connection with any public offering of its Common Shares or otherwise. The Optionee specifically understands and agrees that the Common Shares, if and when issued upon exercise of the
Option, may be “restricted securities,” as that term is defined in Rule 144 under the Securities Act of 1933, as amended (the “Securities Act”) and, accordingly, the Optionee may be required to hold the shares indefinitely unless
they are registered under such Securities Act or an exemption from such registration is available. 
 (c) The Optionee shall
have no rights as a shareholder with respect to any Common Shares covered by the Option (including, without limitation, any rights to receive dividends or non-cash distributions with respect to such shares) until the date of issue of a stock
certificate to the Optionee for 

 
such Common Shares. No adjustment shall be made for dividends or other rights for which the record date is prior to the date such stock certificate is issued. 

11. Governing Law. This Option Agreement shall be governed by the applicable Code provisions to the maximum extent
possible. Otherwise, the laws of the State of Delaware (without reference to the principles of conflict of laws) shall govern the operation of, and the rights of the Optionee under, the Plan and this Option Agreement. 

12. Attorney’s Fees. In the event that there is any controversy or claim arising out of or relating to this Option
Agreement, or to the interpretation, breach or enforcement thereof, and any action or proceeding is commenced to enforce the provisions of this Option Agreement, the prevailing party shall be entitled to reasonable attorneys’ fees, costs and
expenses. 
 13. Venue. The venue for any action related to this Option Agreement shall be in a court of competent
jurisdiction for New York County, New York. 
 [SIGNATURE PAGE FOLLOWS] 

 IN WITNESS WHEREOF, the parties hereto have duly executed this Nonqualified Stock Option
Agreement as of the     day of     , 20    . 
  

			
	INTERCLICK, INC.
		
	By:	 	 
	Name: Roger Clark
	Title: Chief Financial Officer
	
	  

	 Optionee

 INTERCLICK, INC. 
 2007 INCENTIVE STOCK AND AWARD PLAN 
 NOTICE OF EXERCISE OF NONQUALIFIED STOCK
OPTION 
 I,             , hereby exercise the nonqualified stock option granted to
me pursuant to the Nonqualified Stock Option Agreement dated as of             by interclick, inc. (the “Company”), with respect to the following number of shares of the
Company’s common stock (“Shares”), par value $0.001 per Share, covered by said option. If my options were granted prior to October 23, 2009, the number of options and exercise price are reflected below on a Pre-Split and
Post-Split basis. 
  

													
	 	  	Pre-Split	 	  	 	 	  	Post-Split	 
	 Number of Options to Exercise
	  				  	÷	2	  	  			
		  	  
	  
	 	  				  	  
	  
	 
	 × Exercise Price
	  	$	 	  	  	×	2	  	  	$	 	  
		  	  
	  
	 	  				  	  
	  
	 
	 = Total Purchase Price
	  				  				  	$	 	  
		  				  				  	  
	  
	 

 Payment and Delivery—circle one of the following: 

 

	 	A.	Enclosed is cash or my certified check, bank draft, or postal or express money order in the amount of the Total Purchase Price above in payment for such
Shares. Please send the certificate to the following address:
                                        ; or

  

	 	B.	I have provided a copy of this Notice of Exercise to Morgan Stanley Smith Barney (“MSSB”), a broker, to whom I have also provided irrevocable instructions to
render payment for such Shares. Please send the Shares to MSSB upon their request. I have also provided MSSB. 

  

			
	  

	Name in which to register the certificate representing the purchased Shares
	
	  

	 Optionee’s Signature

	
	  

	 DateForm of Non-Qualified Stock Option Agreement under the 2011 Plan

 Exhibit 4.4(d) 
 interclick, inc. 
 2011 EQUITY INCENTIVE PLAN 

NON QUALIFIED STOCK OPTION AGREEMENT 
 Unless otherwise defined herein, the terms defined in the interclick, inc. 2011 Equity Incentive Plan (the “Plan”) shall have the same defined meanings in this Stock Option Agreement (the
“Option Agreement”). 
 I. NOTICE OF GRANT 

 

					
	Optionee’s Name	 	 	  	

 You have been granted an option to purchase Common Stock of the Company, subject to the terms and
conditions of the Plan and this Option Agreement, as follows: 
  

					
	Grant Number	 	 	  	
	Grant Date	 	 	  	
	Total Number of Options Granted	 	 	  	
	Exercise Price per Share	 	$	  	
	Term:	 	10 years	  	
	Expiration Date:	 	 	  	
		 	 	  	

 Vesting Terms: 
 Subject to accelerated vesting as set forth in duly authorized written agreements by and between Optionee and the Company, this Option may be exercised, in whole or in part, in accordance with the
following schedule: 
  

					
	Vesting Frequency	 	 	  	
	Vesting Commencement Date	 	 	  	

 II. AGREEMENT 
 1. Grant of Option. 
 The Company hereby grants to the Optionee (the
“Optionee”) named in the Notice of Grant section of this Agreement (the “Notice of Grant”), an option (the “Option”) to purchase the number of Shares set forth in the Notice of Grant, at the exercise price per share set
forth in the Notice of Grant (the “Exercise Price”), subject to the terms and conditions of the Plan (which is incorporated herein by reference) and this Option Agreement. In the event of a conflict between the terms and conditions of the
Plan and the terms and conditions of this Option Agreement, the terms and conditions of the Plan shall prevail. 
 2.
Exercise of Option. 
 (a) Right to Exercise. This Option is exercisable during its term in accordance with the
Vesting Terms set out in the Notice of Grant and the applicable provisions of the Plan and this Option Agreement, subject to Optionee’s remaining a Service Provider on each vesting date. 

(b) Post-Termination Exercise Period. If Optionee ceases to be a Service Provider, then this Option may be exercised, but only to
the extent vested on the date of such cessation as a Service Provider, until the earlier of (i) ninety days after the date upon which Optionee ceases to be a Service Provider, or (ii) the original ten-year Option term. 

  
 1 

 (c) Method of Exercise. This option may be exercised with respect to all or any part
of any vested Shares by giving the Company or any stock option plan administrator designated by the Company written or electronic notice of such exercise, in the form designated by the Company or the Company’s designated third-party stock
option plan administrator, specifying the number of shares as to which this option is exercised and accompanied by payment of the aggregate Exercise Price as to all exercised shares. 

This Option shall be deemed to be exercised upon receipt by the Company or any third-party stock option plan administrator designated by
the Company of such fully executed exercise notice accompanied by such aggregate Exercise Price. 
 No Shares shall be issued
pursuant to the exercise of this Option unless such issuance and exercise complies with applicable laws. Assuming such compliance, for income tax purposes the exercised shares shall be considered transferred to the Optionee on the date the Option is
exercised with respect to such exercised shares. 
 (d) Payment of Exercise Price. Payment of the aggregate exercise
price shall be by any of the following, or a combination thereof, at the election of the Optionee: 
 (i) cash; or 

(ii) check; or 
 (iii) delivery of a properly executed exercise notice together with such other documentation as the Administrator and a broker, if applicable, shall require to effect an exercise of the Option and
delivery to the Company of the sale proceeds required to pay the exercise price. 
 3. Non-Transferability of Option.

 This Option may not be transferred in any manner otherwise than by will or by the laws of descent or distribution and may be
exercised during the lifetime of Optionee only by the Optionee. The terms of the Plan and this Option Agreement shall be binding upon the executors, administrators, heirs, successors and assigns of the Optionee. 

4. Term of Option. 
 This Option may be exercised only within the term set out in the Notice of Grant, and may be exercised during such term only in accordance with the Plan and the terms of this Option Agreement. 

5. Tax Consequences. 
 Some of the federal tax consequences relating to this Option, as of the date of this Option, are set forth below. THIS SUMMARY IS NECESSARILY INCOMPLETE, AND THE TAX LAWS AND REGULATIONS ARE SUBJECT TO
CHANGE. THE OPTIONEE SHOULD CONSULT A TAX ADVISER BEFORE EXERCISING THIS OPTION OR DISPOSING OF THE SHARES. 
 (a)
Exercising the Option. The Optionee may incur regular federal income tax liability upon exercise of a Nonqualified Stock Option. The Optionee will be treated as having received compensation income (taxable at ordinary income tax rates) equal
to the excess, if any, of the fair market value of the exercised shares on the date of exercise over their aggregate Exercise Price. If the Optionee is an Employee or a former Employee, the Company will be required to withhold from his or her
compensation or collect from Optionee and pay to the applicable taxing authorities an amount in cash equal to a percentage of this compensation income at the time of exercise, and may refuse to honor the exercise and refuse to deliver Shares if such
withholding amounts are not delivered at the time of exercise. 
 (b) Disposition of Shares. If the Optionee holds NSO
Shares for at least one year, any gain realized on disposition of the Shares will be treated as long-term capital gain for federal income tax purposes. 

  
 2 

 6. Entire Agreement; Governing Law. 

The Plan is incorporated herein by reference. The Plan and this Option Agreement constitute the entire agreement of the parties with
respect to the subject matter hereof and supersede in their entirety all prior undertakings and agreements of the Company and Optionee with respect to the subject matter hereof, and may not be modified adversely to the Optionee’s interest
except by means of a writing signed by the Company and Optionee. This agreement is governed by the laws of the state Delaware. 

By your signature and the signature of the Company’s representative below, you and the Company agree that this Option is granted
under and governed by the terms and conditions of the Plan and this Option Agreement. Optionee has reviewed the Plan and this Option Agreement in their entirety, has had an opportunity to obtain the advice of counsel prior to executing this
Agreement and fully understands all provisions of the Plan and this Option Agreement. Optionee hereby agrees to accept as binding, conclusive and final all decisions or interpretations of the 
 Administrator upon any questions relating to the Plan and Option Agreement. Optionee further agrees to notify the Company upon any change in the residence address indicated below. 

 

			
	OPTIONEE:	 	INTERCLICK, INC.
	  
	 	  

	 Signature
	 	By
	  
	 	  

	 Print Name
	 	Title
	  
	 	
	 Residence Address
	 	

  
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