Document:

Exhibit 10.15

 Exhibit 10.15 
 UNDER ARMOUR, INC. 
 DEFERRED COMPENSATION PLAN 
 PLAN DOCUMENT 
 EFFECTIVE JUNE 1, 2007 
  

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	Purpose	  	1
		
	ARTICLE 1       Definitions	  	1
		
	ARTICLE 2       Selection/Enrollment/Eligibility	  	7
		 	2.1	  	Eligibility	  	7
		 	2.2	  	Enrollment Requirements	  	7
		 	2.3	  	Commencement of Participation	  	7
		 	2.4	  	Termination of Participation and/or Deferrals	  	8
		
	ARTICLE 3       Deferral Commitments/Company Contributions/Crediting/Taxes	  	8
		 	3.1	  	Minimum Deferral	  	8
		 	3.2	  	Maximum Deferral	  	8
		 	3.3	  	Election to Defer/Change in Election	  	8
		 	3.4	  	Withholding of Annual Deferral Amounts	  	10
		 	3.5	  	Annual Company Discretionary Amount	  	10
		 	3.6	  	Annual Company Matching Amount	  	11
		 	3.7	  	Investment of Trust Assets	  	11
		 	3.8	  	Vesting	  	11
		 	3.9	  	Crediting/Debiting of Account Balances	  	12
		 	3.10	  	FICA and Other Taxes	  	14
		 	3.11	  	Distributions	  	15
		
	ARTICLE 4       Short-Term Payout/Unforeseeable Financial Emergencies	  	15
		 	4.1	  	Short-Term Payout	  	15
		 	4.2	  	Other Benefits Take Precedence Over Short-Term Payout	  	16
		 	4.3	  	Withdrawal Payout/Suspensions for Unforeseeable Financial Emergencies	  	16
		
	ARTICLE 5       Retirement Benefit	  	16
		 	5.1	  	Retirement Benefit	  	16
		 	5.2	  	Payment of Retirement Benefit	  	16
		 	5.3	  	Other Benefits Take Precedence Over Retirement Benefits	  	17
		
	ARTICLE 6       Survivor Benefit	  	18
		 	6.1	  	Pre-Retirement Survivor Benefit	  	18
		 	6.2	  	Payment of Pre-Retirement Survivor Benefit	  	18
		 	6.3	  	Death Prior to Completion of Retirement Benefit or Termination Benefit	  	18
		
	ARTICLE 7       Termination Benefit	  	18
		 	7.1	  	Termination Benefit	  	18
		 	7.2	  	Payment of Termination Benefit	  	18

  

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	ARTICLE 8       Disability Waiver and Benefit	  	18
		 	8.1	  	Disability Waiver	  	18
		 	8.2	  	Continued Eligibility/Disability Benefit	  	19
		
	ARTICLE 9       Beneficiary Designation	  	19
		 	9.1	  	Beneficiary	  	19
		 	9.2	  	Beneficiary Designation/Change	  	19
		 	9.3	  	Acknowledgment	  	20
		 	9.4	  	No Beneficiary Designation	  	20
		 	9.5	  	Doubt as to Beneficiary	  	20
		 	9.6	  	Discharge of Obligations	  	20
		
	ARTICLE 10     Leave of Absence	  	20
		 	10.1	  	Paid Leave of Absence	  	21
		
	ARTICLE 11     Termination/Amendment/Modification	  	21
		 	11.1	  	Termination	  	21
		 	11.2	  	Amendment	  	22
		 	11.3	  	Plan Agreement	  	22
		 	11.4	  	Effect of Payment	  	22
		 	11.5	  	Amendment to Ensure Proper Characterization of the Plan	  	22
		 	11.6	  	Changes in Law Affecting Taxability	  	22
		 	11.7	  	Prohibited Acceleration/Distribution Timing	  	23
		
	ARTICLE 12     Administration	  	23
		 	12.1	  	Administration	  	23
		 	12.2	  	Determinations	  	24
		 	12.3	  	General	  	24
		
	ARTICLE 13     Other Benefits and Agreements	  	24
		 	13.1	  	Coordination with Other Benefits	  	24
		
	ARTICLE 14     Claims Procedures	  	24
		 	14.1	  	Scope of Claims Procedures	  	25
		 	14.2	  	Initial Claim	  	25
		 	14.3	  	Review Procedures	  	25
		 	14.4	  	Calculation of Time Periods	  	26
		 	14.5	  	Legal Action	  	27
		 	14.6	  	Committee Review	  	27
		
	ARTICLE 15     Trust	  	27
		 	15.1	  	Establishment of the Trust	  	27
		 	15.2	  	Interrelationship of the Plan and the Trust	  	27
		 	15.3	  	Distributions from the Trust	  	27

  

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	ARTICLE 16     Miscellaneous	  	27
		 	16.1	  	Status of Plan	  	27
		 	16.2	  	Unsecured General Creditor	  	28
		 	16.3	  	Company’s Liability	  	28
		 	16.4	  	Nonassignability	  	28
		 	16.5	  	Not a Contract of Employment	  	28
		 	16.6	  	Furnishing Information	  	28
		 	16.7	  	Terms	  	29
		 	16.8	  	Captions	  	29
		 	16.9	  	Governing Law	  	29
		 	16.10	  	Notice	  	29
		 	16.11	  	Successors	  	29
		 	16.12	  	Spouse’s Interest	  	29
		 	16.13	  	Validity	  	30
		 	16.14	  	Incompetent	  	30
		 	16.15	  	Court Order	  	30
		 	16.16	  	Distribution in the Event of Taxation	  	30
		 	16.17	  	Insurance	  	31
		 	16.18	  	Aggregation of Employers	  	31
		 	16.19	  	Aggregation of Plans	  	31
		 	16.20	  	USERRA	  	31
		 	16.21	  	Acceleration of Distribution	  	31
		 	16.22	  	Delay in Payment	  	32

  

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 UNDER ARMOUR, INC. 
 DEFERRED COMPENSATION PLAN 
 Effective June 1, 2007 
 Purpose 
 The purpose of the
Under Armour, Inc. Deferred Compensation Plan (the “Plan”) is to provide specified benefits to a select group of management or highly compensated employees of Under Armour, Inc. The Plan shall be unfunded for tax purposes and for purposes
of Title I of the Employee Retirement Income Security Act of 1974, as amended. The Plan is intended to comply with the requirements of Section 409A of the Internal Revenue Code of 1986, as amended, as added by the American Jobs Creation Act of
2004 and the Treasury regulations or any other authoritative guidance issued thereunder. 
 ARTICLE 1 
 Definitions 
 For purposes of
this Plan, unless otherwise clearly apparent from the context, the following phrases or terms shall have the following indicated meanings: 
  

	1.1	“Account Balance” shall mean, with respect to a Participant, a credit on the records of the Company equal to the sum of (i) the Deferral Account balance,
(ii) the Company Make-Up Account balance and (iii) the Company Discretionary Account balance, if any. The Account Balance, and each other specified account balance, shall be a bookkeeping entry only and shall be utilized solely as a device
for the measurement and determination of the amounts to be paid to a Participant, or his or her designated Beneficiary, pursuant to the Plan. 

  

	1.2	“Administrator” shall mean the Vice President of Human Resources which shall be responsible for the general administration of the Plan except as otherwise specified.

  

	1.3	 “Annual Base Salary” shall mean the annual cash compensation relating to services performed during any calendar year, whether or not paid in such calendar
year or included on the Federal Income Tax Form W-2 for such calendar year, excluding Incentive Payments, commissions, overtime, fringe benefits, stock options, relocation expenses, non-monetary awards, fees, automobile and other allowances paid to
a Participant for employment services rendered (whether or not such allowances are included in the Employee’s gross income). Annual Base Salary shall be calculated without regard to any reductions for compensation voluntarily deferred or
contributed by the Participant pursuant to all qualified or non-qualified plans of the Company (and therefore shall be calculated to include 

  

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amounts not otherwise included in the Participant’s
gross income under Code Sections 125, 402(e)(3) or 402(h) pursuant to plans established by the Company). 

  

	1.4	“Annual Company Discretionary Amount” shall mean, for the Plan Year of reference, the amount determined in accordance with Section 3.5. 

  

	1.5	“Annual Company Make-Up Amount” shall mean for the Plan Year of reference, the amount determined in accordance with Section 3.6. 

  

	 1.6
	 “Annual Deferral Amount” shall mean that portion of a Participant’s Annual Base Salary and Incentive
Payments that a Participant elects to have, and is, deferred in accordance with Article 3, for the Plan Year of reference. In the event of a Participant’s Retirement, Disability (if deferrals cease in accordance with Section 8.1), death or a Termination of Employment prior to the end of a Plan Year, such year’s Annual Deferral Amount shall be the actual amount withheld prior to
such event. 

  

	1.7	“Beneficiary” shall mean one or more persons, trusts, estates or other entities, designated in accordance with Article 9, that are entitled to receive benefits under this
Plan upon the death of a Participant. 

  

	1.8	“Beneficiary Designation Form” shall mean the form established from time to time by the Administrator that a Participant completes, signs and returns to the Administrator
to designate one or more Beneficiaries. 

  

	1.9	“Board” shall mean the board of directors of the Company or, if the Board so directs, the Compensation Committee appointed by the Board of Directors acting on behalf of
the Board in the exercise of any and all powers and duties of the Board pursuant to this Plan. 

  

	1.10	“Claimant” shall have the meaning set forth in Section 14.2. 

  

	1.11	“Change In Control” shall mean a change in control within the meaning of Section 409A(a)(2)(A)(v) and any guidance issued thereunder from time to time by the Internal
Revenue Service, including Notice 2005-1. 

  

	1.12	“Code” shall mean the Internal Revenue Code of 1986, as amended from time to time. 

  

	 1.13
	 “Company” shall mean Under Armour, Inc., a Maryland Corporation, including its subsidiaries and affiliates and
any successor to all or substantially all of the Company’s assets or business. 

  

	 1.14
	 “Company Discretionary Account” shall mean (i) the sum of the Participant’s Annual Company Discretionary Amounts, plus (ii) amounts credited or debited in accordance with all the applicable crediting provisions of this Plan
that relate to 

  

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the Participant’s Company Discretionary Account,
less (iii) all distributions made to the Participant or his or her Beneficiary pursuant to this Plan that relate to the Participant’s
Company Discretionary Account. 

  

	 1.15
	 “Company Make-Up Account” shall mean (i) the sum of all of a Participant’s Annual Company Make-Up Amounts, plus (ii) amounts credited or debited in accordance with all the applicable crediting provisions of this Plan that
relate to the Participant’s Company Make-Up Account, less (iii) all distributions made to the Participant or his or her Beneficiary
pursuant to this Plan that relate to the Participant’s Company Make-Up Account. 

  

	1.16	“Compensation Committee” shall mean the committee appointed by the Board of Directors of the Company, acting in accordance with the provisions of this Plan.

  

	 1.17
	 “Deduction Limitation” shall mean the following described limitation on a benefit that may otherwise be
distributable pursuant to the provisions of this Plan. Except as otherwise provided, this limitation shall be applied to all distributions that are “subject to the Deduction Limitation” under this Plan. If the Compensation Committee
determines in good faith that there is a reasonable likelihood that any compensation paid to a Participant for a taxable year of the Company would not be deductible by the Company solely by reason of the limitation under Code Section 162(m),
then to the extent deemed necessary by the Compensation Committee to ensure that the entire amount of any distribution to the Participant pursuant to this Plan is deductible, the Compensation Committee may defer all or any portion of a distribution
under this Plan. Any amounts deferred pursuant to this limitation shall continue to be credited or debited with additional amounts in accordance with Section 3.09 below, even if such amount is being paid out in installments. The amounts so
deferred and amounts credited or debited thereon shall be distributed to the Participant or his or her Beneficiary (in the event of the Participant’s death) at the earliest possible date, as determined by the Compensation Committee in good faith, on which the deductibility of compensation paid or payable to the Participant for the taxable year of the Company during which the
distribution is made will not be limited by Code Section 162(m). Notwithstanding the foregoing, this Section 1.17 shall apply only to the extent permitted by Section 409A. 

  

	1.18	“Deferral Account” shall mean (i) the sum of all of a Participant’s Annual Deferral Amounts, plus (ii) amounts credited or debited in accordance with all
the applicable crediting provisions of this Plan that relate to the Participant’s Deferral Account, less (iii) all distributions made to the Participant or his or her Beneficiary pursuant to this Plan that relate to his or her Deferral
Account. 

  

	1.19	 “Disability” shall mean, except as may otherwise be required by Section 409A, a period of disability during which a Participant (i) is unable to
engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment which can be expected to result in death or can be expected to 

  

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last for a continuous period of not less than twelve (12) months as determined by the Social Security Administration; or (ii) is, by reason of any
medically determinable physical or mental impairment which can be expected to result in death or can be expected to last for a continuous period of not less than twelve (12) months, receiving income replacement benefits for a period of not less
than three (3) months under an accident and health plan covering Employees of the Company. 

  

	1.20	“Disability Benefit” shall mean the benefit set forth in Article 8. 

  

	1.21	“Effective Date” shall mean the effective date of this Plan, which is June 1, 2007. 

  

	1.22	“Election Form” shall mean the form or forms established from time to time by the Administrator that a Participant completes, signs and returns to the Administrator to
make an election under the Plan (which form or forms may take the form of an electronic transmission, if required or permitted by the Administrator). 

  

	1.23	“Employee” shall mean an individual who the Company treats as an “employee” for Federal income tax withholding purposes. 

  

	1.24	“ERISA” shall mean the Employee Retirement Income Security Act of 1974, as amended from time to time. 

  

	1.25	“401(k) Plan” shall mean the Under Armour 401(k) Plan, as amended from time to time. 

  

	1.26	“Incentive Payments” shall mean any compensation paid to a Participant under any incentive plans or bonus arrangements of the Company with respect to which the
Administrator in its discretion permits deferrals to be made hereunder, relating to services performed during any calendar year, whether or not paid in such calendar year or included on the Federal Income Tax Form W-2 for such calendar year.

  

	1.27	“Participant” shall mean any Employee who is selected by the Compensation Committee to participate in the Plan, provided such individual (i) elects to participate in
the Plan, (ii) signs a Plan Agreement, an Election Form(s) and a Beneficiary Designation Form, (iii) has his or her signed Plan Agreement, Election Form(s) and Beneficiary Designation Form accepted by the Administrator, (iv) commences
participation in the Plan, and (v) does not have his or her Plan Agreement terminated. A spouse or former spouse of a Participant shall not be treated as a Participant in the Plan or have an Account Balance under the Plan under any
circumstance. 

  

	1.28	 “Performance-Based Compensation” shall mean that portion of a Participant’s Incentive Payments the amount of which, or the entitlement to which, is
contingent on the 

  

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satisfaction of pre-established organizational or individual performance criteria relating to a performance period of at least twelve (12) consecutive
months, and which satisfies the requirements for “performance-based compensation” under Section 409A including the requirement that the performance criteria be established in writing by not later than (i) ninety (90) days
after the commencement of the period of service to which the criteria relates and (ii) the date the outcome ceases to be substantially uncertain. 

  

	1.29	“Plan” shall mean this Under Armour, Inc. Deferred Compensation Plan, as evidenced by this instrument and by each Plan Agreement, as they may be further amended from time
to time. 

  

	1.30	“Plan Agreement” shall mean a written agreement (which may take the form of an electronic transmission, if required or permitted by the Administrator), as may be amended
from time to time, which is entered into by and between the Company and a Participant. Each Plan Agreement executed by a Participant and the Company shall provide for the entire benefit to which such Participant is entitled under the Plan; should
there be more than one Plan Agreement, the Plan Agreement bearing the latest date of acceptance by the Company shall supersede all previous Plan Agreements in their entirety and shall govern such entitlement. The terms of any Plan Agreement may be
different for any Participant, and any Plan Agreement may provide additional benefits not set forth in the Plan or limit the benefits otherwise provided under the Plan; provided, however, that any such additional benefits or benefit limitations must
be agreed to by both the Company and the Participant. In the Plan Agreement, each Participant shall acknowledge that he or she accepts all of the terms of the Plan including the discretionary authority of the Compensation Committee and Administrator
as set forth in Article 12. 

  

	1.31	“Plan Year” shall mean a period beginning on January 1 of each calendar year and continuing through December 31 of such calendar year, except that the initial
Plan Year shall be a short Plan Year beginning June 1, 2007 and continuing through December 31, 2007. 

  

	1.32	“Pre-Retirement Survivor Benefit” shall mean the benefit set forth in Article 6. 

  

	1.33	“Retirement”, “Retire(s)” or “Retired” shall mean Separation from Service with the Company for any reason other than a leave of absence, death or
Disability on or after the later of attainment of (i) age sixty-five (65), or (ii) age fifty-five (55) with ten (10) Years of Service. 

  

	1.34	“Retirement Benefit” shall mean the benefit set forth in Article 5. 

  

	1.35	“Section 409A” shall mean Code Section 409A and the Treasury regulations or other authoritative guidance issued thereunder. 

  

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	1.36	“Separation from Service” shall mean the Participant’s separation from service, within the meaning of Section 409A, treating as a Separation from Service an
anticipated permanent reduction in the level of bona fide services to twenty percent (20%) or less of the average level of bona fide services performed over the immediately preceding thirty-six (36) month period (or the full period during
which the Participant performed services for the Company, if that is less than thirty-six (36) months. For this purpose, upon a sale or other disposition of the assets of the Company to an unrelated purchaser, the Company reserves the right to
the extent permitted by Section 409A to determine whether Participants providing services to the purchaser after and in connection with the purchase transaction have experienced a Separation from Service. 

  

	1.37	“Short-Term Payout” shall mean the payout set forth in Article 4. 

  

	1.38	“Specified Employee” shall mean a key employee, (as defined in Section 409A) of the Company as of December 31st of a given Plan Year and any person so identified
shall be treated as a Specified Employee for the 12-month period beginning on the first day of the fourth month following such December 31st. 

  

	1.39	“Termination Benefit” shall mean the benefit set forth in Article 7. 

  

	1.40	“Termination of Employment” shall mean Separation from Service with the Company, voluntarily or involuntarily, for any reason other than Retirement, Disability, death or
an authorized leave of absence. 

  

	1.41	“Trust” shall mean the trust established pursuant to this Plan, as amended from time to time. The assets of the Trust shall be the property of the Company.

  

	 1.42
	 “Unforeseeable Financial Emergency” shall mean an unanticipated emergency that is caused by an event beyond
the control of the Participant that would result in severe financial hardship to the Participant resulting from (i) an illness or accident of the Participant, the Participant’s spouse, the Participant’s Beneficiary, or a dependent of the Participant, (ii) a loss of the Participant’
s property due to casualty, or (iii) such other extraordinary and unforeseeable circumstances arising as a result of events beyond the control of the Participant, all as determined in the sole
discretion of the Administrator. 

  

	 1.43
	 “Yearly Installment Method” shall be a yearly installment payment over the number of years selected by the
Participant in accordance with this Plan, calculated as follows: The Account Balance of the Participant (or the appropriate portion thereof) shall be calculated as of the close of business on the date of reference (or, if the date of reference is
not a business day, on the immediately following business day), and shall be paid as soon as practicable thereafter. The date of reference with respect to the first (1st) yearly installment payment shall be as provided in Section 5.2 or Section 8.2, as applicable, and the date of reference with respect to subsequent yearly installment payments shall be the anniversary
of 

  

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the first (1st) yearly installment payment. The
yearly installment shall be calculated by multiplying this balance by a fraction, the numerator of which is one (1), and the denominator of which is the remaining number of yearly payments due the Participant. By way of example, if the Participant
elects a ten (10) year Yearly Installment Method, the first payment shall be one-tenth (1/10) of the Account Balance, calculated as described in this definition. The following year, the payment shall be one-ninth (1/9) of the Account
Balance, calculated as described in this definition. 

  

	1.44	“Years of Service” shall mean the total number of full years in which a Participant has been employed by the Company. For purposes of this definition, a year of employment
shall be a three hundred sixty-five (365) day period (or three hundred sixty-six (366) day period in the case of a leap year) that, for the first year of employment, commences on the Employee’s date of hiring and that, for any
subsequent year, commences on an anniversary of that hiring date. Any partial year of employment shall not be counted. 

 ARTICLE 2 
 Selection/Enrollment/Eligibility 
  

	2.1	Eligibility. As of the Effective Date, participation in the Plan shall be limited to Employees who the Compensation Committee designates, in its sole discretion, for
participation, provided that Employees may not participate in the Plan unless they are members of a select group of management or highly compensated employees of the Company, as membership in such group is determined in accordance with Sections
201(2), 301(a)(3) and 401(a)(1) of ERISA (which determination shall be made by the Compensation Committee in its sole discretion). 

  

	2.2	Enrollment Requirements. As a condition to participation, each selected Employee shall complete, execute and return to the Administrator a Plan Agreement, an Election Form(s)
and a Beneficiary Designation Form, all within thirty (30) days after he or she becomes eligible to participate in the Plan. In addition, the Administrator shall establish from time to time such other enrollment requirements as it determines in
its sole discretion are necessary. 

  

	2.3	 Commencement of Participation. Provided a selected Employee has met all enrollment requirements set forth in this Plan and required by the Administrator,
including returning all required documents to the Administrator within the specified time period, that individual shall commence participation in the Plan on the first day of the month following the month in which he or she completes all enrollment
requirements (or as soon as practicable thereafter as the Administrator may determine). If he or she fails to meet all such requirements within the period required, in accordance with Section 2.2, that individual shall not be eligible to
participate in the Plan until the first day of the following Plan Year, again subject 

  

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to timely delivery to and acceptance by the Administrator of the required documents. 

  

	2.4	Termination of Participation and/or Deferrals. If the Administrator determines in good faith that a Participant no longer qualifies as a member of a select group of
management or highly compensated employees of the Company, the Administrator shall have the right, in its sole discretion, to prevent the Participant from making future deferral elections. 

 ARTICLE 3 
 Deferral
Commitments/Company Contributions/Crediting/Taxes 
  

	3.1	Minimum Deferral. For each Plan Year, a Participant may elect to defer, as his or her Annual Deferred Amount, Annual Base Salary and/or Incentive Payments in the minimum
amount of ten percent (10%) of each such item of compensation. 

 Notwithstanding the foregoing, the Administrator may, in
its sole discretion, establish for any Plan Year a different minimum amount for Annual Base Salary and/or Incentive Payments. If an election is made with respect to either such item of compensation for less than the stated minimum amount, or if no
election is made, the amount deferred with respect to either such item of compensation shall be zero (0). 
  

	3.2	Maximum Deferral. 

  

	 	(a)	Annual Base Salary and Incentive Payments. For each Plan Year, a Participant may elect to defer, as his or her Annual Deferral Amount, Annual Base Salary and/or Incentive
Payments up to the following maximum percentages for each deferral elected: 

  

				
	 Deferral
	  	Maximum Amount	 
	 Annual Base Salary
	  	75	%
	 Incentive Payments
	  	90	%

  

	 	(b)	Administrator’s Discretion. Notwithstanding the foregoing, (i) the Administrator may, in its sole discretion, establish for any Plan Year maximum percentages which
differ from those set forth above, and (ii) if an eligible Employee first becomes a Participant after the first day of a Plan Year, the maximum Annual Deferral Amount with respect to Annual Base Salary or Incentive Payments shall be limited to
the percentage of such compensation not yet earned by the Participant as of the date the Participant submits a Plan Agreement and Election Form(s) to the Administrator for acceptance. 

  

	3.3	Election to Defer/Change in Election. 

  

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	 	(a)	Timing of Election. Except as provided below, a Participant shall make a deferral election with respect to Annual Base Salary and/or Incentive Payments, as applicable, to be
earned for services performed during an upcoming twelve (12) month Plan Year. Such election must be made during such period as shall be established by the Administrator which ends no later than the last day of the Plan Year preceding the Plan
Year in which the services giving rise to the Annual Base Salary and/or Incentive Payments, as applicable, to be deferred are to be performed. For these purposes, Annual Base Salary payable after the last day of the Plan Year for services performed
during the final payroll period containing the last day of the Plan Year shall be treated as Annual Base Salary for services performed in the subsequent Plan Year. Notwithstanding the foregoing, no Annual Base Salary and/or Incentive Payments (which
do not otherwise qualify as Performance- Based Compensation) shall be deferred under the Plan for the short Plan Year beginning June 1, 2007 through December 31, 2007. 

 Notwithstanding the preceding, if and to the extent permitted by the Administrator, a Participant may make an election to defer that portion of his or
her Incentive Payments which constitutes Performance-Based Compensation no later than six (6) months prior to the last day of the period over which the services giving rise to the Incentive Payments are performed, provided that the Participant
performs services continuously from the later of the beginning of the performance period or the date the performance criteria are established through the date of the deferral election, and provided further that in no event may such deferral election
be made pursuant to this paragraph with respect to any portion of the Performance-Based Compensation that has become reasonably ascertainable prior to the making of the deferral election, within the meaning of Section 409A. 
 In addition, notwithstanding the preceding, but subject to Section 16.19, in the case of the first Plan Year in which an Employee first becomes
eligible to become a Participant (or again becomes eligible after having been ineligible for at least twenty four (24) months), if and to the extent permitted by the Administrator, the individual may make an election no later than thirty
(30) days after the date he or she becomes eligible to become a Participant to defer Annual Base Salary and/or Incentive Payments (as applicable) for services to be performed after the election. For this purpose, an election will be deemed to
apply to Incentive Payments for services performed after the election if the election applies to no more than an amount equal to the total Incentive Payments for the performance period multiplied by the ratio of the number of days remaining in the
performance period after the election over the total number of days in the performance period. 
  

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	 	(b)	Manner of Election. For any Plan Year (or portion thereof), a deferral election for that Plan Year (or portion thereof), and such other elections as the Administrator deems
necessary or desirable under the Plan, shall be made by timely delivering to the Administrator, in accordance with its rules and procedures, by the deadline(s) set forth above, an Election Form, along with such other elections as the Administrator
deems necessary or desirable under the Plan. For these elections to be valid, the Election Form(s) must be completed and signed by the Participant, timely delivered to the Administrator (in accordance with Section 2.2 above) and accepted by the
Administrator. If no such Election Form(s) is timely delivered for a Plan Year (or portion thereof), the Annual Deferral Amount shall be zero (0) for that Plan Year (or portion thereof). 

  

	 	(c)	Change in Election. Once a Plan Year has commenced, a Participant may not elect to change his or her deferral election that is in effect for that Plan Year, except if and to
the extent permitted by the Administrator and made in accordance with the provisions of Section 409A specifically relating to a change and/or revocation of deferral elections (such as, for example, to cancel a deferral election upon the
Participant’s Disability (as provided in Section 1.409A-3(j)(4)(xii) of the Treasury regulations), or, as provided in Section 1.409A-3(j)(4) of the Treasury regulations, following an Unforeseeable Financial Emergency or a hardship
distribution pursuant to Section 1.401(k)-1(d)(3) of the Treasury regulations). 

  

	3.4	Withholding of Annual Deferral Amounts. For each Plan Year, the Annual Base Salary portion of the Annual Deferral Amount shall be withheld from each regularly scheduled
Annual Base Salary payroll in the percentage or dollar amount as permitted by the Administrator and elected by the Participant, as adjusted from time to time for increases and decreases in Annual Base Salary to the extent permitted by the
Administrator and made in accordance with the provisions of Section 409A. The Incentive Payments portion of the Annual Deferral Amount shall be withheld at the time the Incentive Payments are or otherwise would be paid to the Participant,
whether or not this occurs during the Plan Year itself. 

  

	3.5	 Annual Company Discretionary Amount. For each Plan Year, the Compensation Committee, acting on behalf of the Company and in its sole discretion, may, but is
not required to, credit any amount it desires to any Participant’s Company Discretionary Account under this Plan, which amount shall be for that Participant the Annual Company Discretionary Amount for that Plan Year. The amount so credited to a
Participant may be smaller or larger than the amount credited to any other Participant, and the amount credited to any Participant for a Plan Year may be zero (0), even though one or more other Participants receive an Annual Company Discretionary
Amount for that Plan Year. Unless otherwise specified by the Compensation Committee, the Annual Company Discretionary Amount, if any, shall be credited as of the last day of the Plan Year. Unless otherwise 

  

 10 

	 	 
specified by the Compensation Committee, if a Participant to whom an Annual Company Discretionary Amount is credited is not employed by the Company as of the
last day of a Plan Year other than by reason of his or her death or Disability, the Annual Company Discretionary Amount for that Plan Year shall be zero (0). 

  

	3.6	Annual Company Make-Up Amount. For each Plan Year during which a Participant participates in the 401(k) Plan, the Company, in its sole discretion, may, but is not required
to, credit such Participant with an Annual Company Make-Up Amount equal to fifty percent (50%) of the first six percent (6%) of the Participant’s Annual Base Salary deferrals for the Plan Year not in excess of the compensation limit
under Code section 401(a)(17) in effect for the Plan Year. This is intended to comply with Section X of the preamble to the final regulations under Code Section 409A. This Section shall not result in any Annual Company Make-Up Amount hereunder
that would exceed, when considering the Company matching contribution amounts contributed to the 401(k) Plan for the Plan Year, the total Company matching contribution that would be made on behalf of a participant in the 401(k) Plan who earns
compensation in excess of the dollar limit on recognizable compensation under Code section 401(a)(17). A Participant who is not eligible for the Plan Year (or for any portion thereof) to receive an allocation of Company matching contributions under
the 401(k) Plan shall not be eligible for the Plan Year (or for any such portion) for the allocation of an Annual Company Make-Up Amount hereunder. 

 Unless otherwise specified by the Administrator, the Annual Company Make-Up Amount, if any, shall be credited as soon as practicable after the last day of the Plan Year. Unless otherwise specified by the
Administrator, if a Participant to whom an Annual Company Make-Up Amount is credited is not employed by the Company as of the last day of a Plan Year, the Annual Company Make-Up Amount for that Plan Year shall be zero (0) and any such amounts
otherwise credited shall be deemed forfeited. 
  

	3.7	Investment of Trust Assets. The trustee of the Trust shall be authorized, upon written instructions received from the Administrator or investment manager appointed by the
Administrator, to invest and reinvest the assets of the Trust in accordance with the applicable Trust agreement, including the reinvestment of the proceeds in one or more investment vehicles designated by the Administrator. 

 

	3.8	Vesting. 

  

	 	(a)	A Participant shall at all times be one hundred percent (100%) vested in his or her Deferral Account and Company Make-Up Account. 

  

	 	(b)	 A Participant shall become vested in his or her Company Discretionary Account pursuant to a vesting schedule, if any, approved and documented by the Administrator
(except that the Compensation Committee must approve and document any vesting schedule for an executive officer of the 

  

 11 

	 	 
Company) at the time the Annual Company Discretionary Amount is credited to the Participant’
s Company Discretionary Account for the Plan Year; provided, however, if a Participant dies or suffers from a Disability before he or she Retires or experiences a Termination of Employment, his or her
Company Discretionary Account shall immediately become one hundred (100%) vested (if it is not already vested in accordance with a vesting schedule). 

  

	3.9	Crediting/Debiting of Account Balances. In accordance with, and subject to, the rules and procedures that are established from time to time by the Administrator, in its sole
discretion, amounts shall be credited or debited to a Participant’s Account Balance in accordance with the following rules: 

  

	 	(a)	Sub-Accounts. Separate sub-accounts shall be established and maintained with respect to each Participant’s Account Balance (together, the “Sub-Accounts”), if
and as applicable, one attributable to the portion of the Participant’s Account Balance which represents Annual Base Salary deferrals, another attributable to the portion of the Participant’s Account Balance which represents Incentive
Payment deferrals, and another attributable to the portion of the Participant’s Account Balance which represents Annual Company Make-Up Amounts and Annual Company Discretionary Amounts, if any. 

  

	 	(b)	Election of Measurement Funds. A Participant, in connection with his or her initial deferral election in accordance with Section 3.3 above, shall elect, on the Election
Form(s), one or more Measurement Fund(s) (as described in Section 3.9(d) below) to be used to determine the additional amounts to be credited or debited to each of his or her Sub-Accounts for the first business day of the Plan Year, continuing
thereafter unless changed in accordance with the next sentence. Commencing with the first business day of the Plan Year, and continuing thereafter for the remainder of the Plan Year (unless the Participant ceases during the Plan Year to participate
in the Plan), the Participant may (but is not required to) elect daily, by submitting an Election Form(s) to the Administrator that is accepted by the Administrator (which submission may take the form of an electronic transmission, if required or
permitted by the Administrator), to add or delete one or more Measurement Fund(s) to be used to determine the additional amounts to be credited or debited to each of his or her Sub-Accounts, or to change the portion of each of his or her
Sub-Accounts allocated to each previously or newly elected Measurement Fund(s). If an election is made in accordance with the previous sentence, it shall apply to the next business day and continue thereafter for the remainder of the Plan Year
(unless the Participant ceases during the Plan Year to participate in the Plan), unless changed in accordance with the previous sentence. 

  

 12 

	 	(c)	Proportionate Allocation. In making any election described in Section 3.9(b) above, the Participant shall specify on the Election Form(s), in whole percentage points,
the percentage of each of his or her Sub-Account(s) to be allocated to a Measurement Fund (as if the Participant was making an investment in that Measurement Fund with that portion of his or her Account Balance). 

  

	 	(d)	Measurement Funds. The Participant may elect one or more of the Measurement Funds as shall be determined by the Administrator from time to time (the “Measurement
Funds”) for the purpose of crediting or debiting additional amounts to his or her Account Balance. The Administrator may, in its sole discretion, discontinue, substitute or add a Measurement Fund(s). Each such action will take effect as of the
first business day that follows by thirty (30) days the day on which the Administrator gives Participants advance written (which shall include e-mail) notice of such change. If the Administrator receives an initial or revised Measurement
Fund(s) election which it deems to be incomplete, unclear or improper, the Participant’s Measurement Fund(s) election then in effect shall remain in effect (or, in the case of a deficiency in an initial Measurement Fund(s) election, the
Participant shall be deemed to have filed no deemed investment direction). If the Administrator possesses (or is deemed to possess as provided in the previous sentence) at any time directions as to Measurement Fund(s) of less than all of the
Participant’s Account Balance, the Participant shall be deemed to have directed that the undesignated portion of the Account Balance be deemed to be invested in a money market, fixed income or similar Measurement Fund made available under the
Plan as determined by the Administrator in its discretion. Each Participant hereunder, as a condition to his or her participation hereunder, agrees to indemnify and hold harmless the Compensation Committee, the Administrator and the Company, and
their agents and representatives, from any losses or damages of any kind relating to (i) the Measurement Funds made available hereunder and (ii) any discrepancy between the credits and debits to the Participant’s Account Balance based
on the performance of the Measurement Funds and what the credits and debits otherwise might be in the case of an actual investment in the Measurement Funds. 

  

	 	 (e)
	 Crediting or Debiting Method. The performance of each elected Measurement Fund (either positive or negative) will
be determined by the Administrator, in its sole discretion, based on the performance of the Measurement Funds themselves. A Participant’s
Account Balance shall be credited or debited on a daily basis based on the performance of each Measurement Fund selected by the Participant, or as otherwise determined by the Administrator in its sole discretion, as though (i) a Participant
’s Account Balance were invested in the Measurement Fund(s) selected by the Participant, in the percentages elected by the Participant as of
such 

  

 13 

	 	 
date, at the closing price on such date; (ii) the portion of the Annual Deferral Amount that was actually deferred was invested in the Measurement
Fund(s) selected by the Participant, in the percentages elected by the Participant, no later than the close of business on the third (3rd) business day after the day on which such amounts are actually deferred from the Participant’s Annual
Base Salary and Incentive Payments through reductions in his or her amounts otherwise payable, at the closing price on such date; and (iii) any distribution made to a Participant that decreases such Participant’s Account Balance ceased being invested in the Measurement Fund(s), in the percentages applicable to such calendar month, no earlier than three
(3) business days prior to the distribution, at the closing price on such date. 

  

	 	 (f)
	 No Actual Investment. Notwithstanding any other provision of this Plan that may be interpreted to the contrary,
the Measurement Funds are to be used for measurement purposes only, and a Participant’s election of any such Measurement Fund, the allocation to his or her Account Balance thereto, the calculation of additional amounts and the crediting or
debiting of such amounts to a Participant’s Account Balance shall not be considered or construed in any manner as an actual investment of his or her Account Balance in any such Measurement Fund. In the event that the Company or the trustee (as
that term is defined in the Trust), in its own discretion, decides to invest funds in any or all of the Measurement Funds, no Participant shall have any rights in or to such investments themselves. Without limiting the foregoing, a
Participant’s Account Balance shall at all times be a bookkeeping entry only and shall not represent any investment made on his or her behalf
by the Company or the Trust; the Participant shall at all times remain an unsecured general creditor of the Company. 

  

	 	(g)	Beneficiary Elections. Each reference in this Section 3.9 to a Participant shall be deemed to include, where applicable, a reference to a Beneficiary.

  

	3.10	FICA and Other Taxes. 

  

	 	 (a)
	 Annual Deferral Amounts. For each Plan Year in which an Annual Deferral Amount is being withheld from a
Participant, the Company shall withhold from that portion of the Participant’s Annual Base Salary and/or Incentive Payments that is not being deferred, in a manner determined by the Company, the Participant’s share of FICA and other employment taxes on such Annual Deferral Amount. If necessary, the Administrator may reduce the Annual Deferral Amount in order to comply with this
Section 3.10. 

  

	 	(b)	 Annual Company Make-Up Amounts. For each Plan Year in which an Annual Company Make-Up Amount is credited to the Account Balance of a Participant, the Company
shall have the discretion to withhold from the 

  

 14 

	 	 
Participant’s Annual Base Salary and/or Incentive
Payments that is not deferred, in a manner determined by the Company, the Participant’s share of FICA and other employment taxes. If necessary,
the Administrator may reduce the Participant’s Annual Company Make-Up Amounts in order to comply with this Section 3.10. 

  

	 	 (c)
	 Annual Company Discretionary Amounts. When a Participant becomes vested in a portion of his or her Company
Discretionary Account, the Company shall have the discretion to withhold from the Participant’s Annual Base Salary and/or Incentive Payments that is not deferred, in a manner determined by the Company, the Participant’s share of FICA and other employment taxes. If necessary, the Administrator may reduce the Participant’s Annual Company Discretionary Amounts in order to comply with this Section 3.10. 

  

	3.11	Distributions. Notwithstanding anything herein to the contrary, (i) any payments made to a Participant under this Plan shall be in cash form, and (ii) the Company,
or the trustee of the Trust, shall withhold from any payments made to a Participant under this Plan all Federal, state and local income, employment and other taxes required to be withheld by the Company, or the trustee of the Trust, in connection
with such payments, in amounts and in a manner to be determined in the sole discretion of the Company and the trustee of the Trust. 

 ARTICLE 4 
 Short-Term Payout/Unforeseeable Financial Emergencies 
  

	 4.1
	 Short-Term Payout. In connection with each election to defer an Annual Deferral Amount, a Participant may
irrevocably elect to receive a future “Short-Term Payout” from the Plan. Except as otherwise required by the Administrator, such election may be made separately with respect to each Plan Year’s Annual Base Salary and/or Incentive Payments that have been deferred. Subject to the Deduction Limitation and to Section 3.11, the Short-Term Payout shall be a lump sum
payment in an amount that is equal to that year’s Annual Base Salary and/or Incentive Payment deferrals, and amounts credited or debited thereto in the manner provided in Section 3.9 above, determined at the time that the Short-Term Payout
becomes payable (rather than the date of a Termination of Employment). Subject to the terms and conditions of this Plan, each Short-Term Payout elected shall be paid out during the month of January of the Plan Year designated by the Participant that
is at least three (3) Plan Years after the Plan Year in which the Annual Deferral Amount is actually deferred, as specifically elected by the Participant. By way of example, if a three (3) year Short-Term Payout is elected by a Participant
for Annual Base Salary or Incentive Payment deferrals that are deferred in the Plan Year commencing January 1, 2008, the three (3) year Short-Term Payout would become payable during January of 2012. Notwithstanding the preceding sentences
or any other provision of this Plan that may be construed to the contrary, a Participant who is an active Employee may, with respect to each 

  

 15 

	 	 
Short-Term Payout, on a form determined by the Administrator, make one (1) or more additional deferral elections (a “Subsequent Election”) to
defer payment of such Short-Term Payout to a Plan Year subsequent to the Plan Year originally (or subsequently) elected; provided, however, any such Subsequent Election will be null and void unless accepted by the Administrator no later than one
(1) year prior to the first day of the Plan Year in which, but for the Subsequent Election, such Short-Term Payout would be paid, and such Subsequent Election provides for a deferral of at least five (5) Plan Years following the Plan Year
in which the Short-Term Payout, but for the Subsequent Election, would be paid. Any amounts credited to the Participant’s Company Make-Up Account shall not be eligible for a Short-Term Payout under this Plan. 

  

	4.2	Other Benefits Take Precedence Over Short-Term Payout. Should an event occur that triggers a benefit under Article 5, 6, 7, 8 or 11, any Annual Deferral Amounts, plus amounts
credited or debited thereon, that are subject to a Short-Term Payout election under Section 4.1 shall not be paid in accordance with Section 4.1 but shall be paid in accordance with the other applicable Article. 

 

	 4.3
	 Withdrawal Payout/Cancellation for Unforeseeable Financial Emergencies. If a Participant experiences an
Unforeseeable Financial Emergency, the Participant may petition the Administrator to (i) cancel any deferrals required to be made by a Participant and/or (ii) receive a partial or full payout from the Plan. The payout shall not exceed the
lesser of the Participant’s vested Account Balance, calculated as if such Participant were receiving a Termination Benefit, or the amount reasonably needed to satisfy the Unforeseeable Financial Emergency plus amounts necessary to pay taxes
reasonably anticipated as a result of the payouts, after taking into account the extent to which the Unforeseeable Financial Emergency is or may be relieved through reimbursement or compensation by insurance or otherwise or by liquidation of the
Participant’s assets (to the extent the liquidation of assets would not itself cause severe financial hardship). A cancellation or payout under
this Section 4.3 shall be permitted solely to the extent permitted under Code Section 409A. If, subject to the sole discretion of the Administrator, the petition for a cancellation and/or payout is approved, cancellation shall take effect
upon the date of approval and any payout shall be made within sixty (60) days of the date of approval. The payment of any amount under this Section 4.3 shall not be subject to the Deduction Limitation. 

 ARTICLE 5 
 Retirement Benefit

  

	5.1	Retirement Benefit. A Participant who Retires shall receive, as a Retirement Benefit, his or her entire Account Balance. 

  

	5.2	 Payment of Retirement Benefit. Except as provided below, a Participant, in connection with his or her commencement of participation in the Plan, shall elect
on an Election Form to receive the portion of his or her Account Balance 

  

 16 

	 	 
attributable to Annual Deferral Amounts in a lump sum or pursuant to a Yearly Installment Method of between two (2) and ten (10) years as a
Retirement Benefit. Except as otherwise required by the Administrator, such election may be made separately with respect to each Plan Year’s Annual Base Salary and/or Incentive Payments that have been deferred. If a Participant does not make
any election with respect to the payment of the Retirement Benefit, then such benefit shall be payable in a lump sum. 

 Notwithstanding the above or anything herein that may suggest otherwise, the portion (if any) of
the Participant’s Account Balance attributable to Annual Company Make-Up Amounts shall be received by the Participant solely as a lump sum payment, and the vested portion of the Participant’s Account Balance attributable to Annual Company Discretionary Amounts (if any) shall be received by a Participant solely in the form(s) of payment approved and documented by the
Compensation Committee at the time the Annual Company Discretionary Amount is credited to the Participant’s Company Discretionary Account. 
 Unless an election is changed by the Participant as provided below, such Retirement Benefit shall be paid within sixty (60) days (or shall commence, in the case of installment payments) following the sixth month anniversary of the
Participant’s Retirement. 
 The Participant may change his or her election to an
allowable alternative payout period by submitting a new Election Form to the Administrator, provided that any such Election Form is submitted at least one (1) year prior to the Participant’s Retirement and, if required by
Section 409A, provides for a distribution (or commencement of distributions) date which is at least five (5) Plan Years from the distribution date then in effect. The Election Form most recently accepted by the Administrator shall govern
the payout of the Retirement Benefit with respect to the portion of the Participant’s Account Balance to which it pertains. 
 Notwithstanding anything above or elsewhere in the Plan to the contrary, no change submitted on an Election Form shall be accepted by the Company if the
change accelerates the time over which distributions shall be made to the Participant (except as otherwise permitted under Section 409(A)) and the Company shall deny any change made to an election if the Administrator determines that the change
violates the requirement under Section 409A that the first payment with respect to which such election is made be deferred for a period of not less than five (5) years from the date such payment would otherwise have been made. For these
purposes, installment payments shall be treated as a single payment, with the result that an election to change from installments to a lump sum will require that the lump sum be postponed until a date which is at least five (5) years from the
scheduled payment date of the first installment. 
  

	5.3	 Other Benefits Take Precedence Over Retirement Benefits. Notwithstanding anything in this Article 5, should an event occur that triggers a benefit payable

  

 17 

	 	 
under Article 4, 6, 7, 8 or 11, prior to a Participant being eligible to receive Retirement Benefits under this Article 5, such Retirement Benefits shall not
be paid in accordance with this Article 5 and the Participant shall be paid in accordance with the other applicable Article. 

 ARTICLE 6 
 Survivor Benefit 
  

	 6.1
	 Pre-Retirement Survivor Benefit. The Participant’s Beneficiary shall receive a Pre-Retirement Survivor
Benefit equal to the Participant’s entire Account Balance if the Participant dies while an Employee. 

  

	6.2	Payment of Pre-Retirement Survivor Benefit. The Pre-Retirement Survivor Benefit shall be paid in a lump sum within sixty (60) days following the date on which the
Administrator has been provided with proof that is satisfactory to the Administrator of the Participant’s death. Any payment made hereunder shall not be subject to the Deduction Limitation. 

  

	 6.3
	 Death Prior to Completion of Retirement Benefit or Termination Benefit. If a Participant dies after Retirement or
Termination of Employment but before his or her Retirement Benefit or Termination Benefit is paid in full, the Participant’s unpaid Retirement
Benefit or Termination Benefit payments shall be paid to the Participant’s Beneficiary in a lump sum within sixty (60) days following the date on which the Administrator has been provided with proof that is satisfactory to the
Administrator of the Participant’s death. Any payment made hereunder shall not be subject to the Deduction Limitation. 

 ARTICLE 7 
 Termination Benefit 
  

	 7.1
	 Termination Benefit. A Participant shall receive a Termination Benefit, which shall be equal to the Participant
’s vested Account Balance if the Participant experiences a Termination of Employment prior to his or her Retirement, death or Disability.

  

	 7.2
	 Payment of Termination Benefit. The Termination Benefit shall be paid in a lump sum within sixty (60) days
following the sixth month anniversary of the Participant’s Termination of Employment. 

 ARTICLE 8 
 Disability Waiver and
Benefit 
  

	8.1	Disability Waiver. 

  

 18 

	 	(a)	Cancellation of Deferral. Subject to Section 409A, if it is determined that a Participant is suffering from a Disability, such Participant’s deferrals shall
thereupon be cancelled. 

  

	 	(b)	Return to Work. If a Participant returns to employment with the Company, after a Disability ceases, the Participant may elect to defer an Annual Deferral Amount for the Plan
Year following his or her return to employment and for every Plan Year thereafter while a Participant in the Plan, provided such deferral elections are otherwise allowed and an Election Form is delivered to and accepted by the Administrator for each
such election in accordance with Section 3.3 above. 

  

	8.2	Disability Benefit/Payment of Disability Benefit. A Participant shall receive a Disability Benefit equal to the Participant’s entire Account Balance if the Participant
suffers a Disability prior to his or her Retirement, Termination of Employment or death. In the case of a Participant who is otherwise eligible to Retire at the time of his or her Disability, the Disability Benefit shall be paid in a lump sum and/or
in installments in accordance with Section 5.2, and in the case of a Participant who is not otherwise eligible to Retire at the time of his or her Disability, the Disability Benefit shall be paid in a lump sum in accordance with
Section 7.2; provided that, in either case, payment shall be made (or shall commence, if appropriate) within sixty (60) days following the date on which the Participant is determined by the Administrator to be suffering from a Disability.
Any payment made hereunder shall be subject to Section 3.11, but shall not be subject to the Deduction Limitation. 

 ARTICLE 9 
 Beneficiary Designation 
  

	9.1	Beneficiary. Each Participant shall have the right, at any time, to designate his or her Beneficiary(ies) (both primary as well as contingent) to receive any benefits payable
under the Plan upon the death of a Participant. The Beneficiary designated under this Plan may be the same as or different from the Beneficiary designation under any other plan of the Company in which the Participant participates.

  

	 9.2
	 Beneficiary Designation/Change. A Participant shall designate his or her Beneficiary by completing and signing
the Beneficiary Designation Form, and returning it to the Administrator or its designated agent. A Participant shall have the right to change a Beneficiary by completing, signing and otherwise complying with the terms of the Beneficiary Designation
Form and the Administrator’s rules and procedures, as in effect from time to time. Upon the acceptance by the Administrator of a new
Beneficiary Designation Form, all Beneficiary designations previously filed shall be canceled. The Administrator shall be entitled to rely on the last Beneficiary Designation Form filed by the Participant and delivered to the Administrator prior to
his or her death. 

  

 19 

	9.3	Acknowledgment. No designation or change in designation of a Beneficiary shall be effective until received and acknowledged in writing by the Administrator or its designated
agent. 

  

	 9.4
	 No Beneficiary Designation. If a Participant fails to designate a Beneficiary as provided in Sections 9.1, 9.2
and 9.3 above or, if all designated Beneficiaries predecease the Participant or die prior to complete distribution of the Participant’s
benefits, then the Participant’s designated Beneficiary shall be deemed to be his or her surviving spouse, or, if the Participant has no
surviving spouse, the benefits remaining under the Plan to be paid to a Beneficiary shall be payable to the executor or personal representative of the Participant’s estate. 

  

	 9.5
	 Doubt as to Beneficiary. If the Administrator has any doubt as to the proper Beneficiary to receive payments
pursuant to this Plan, the Administrator shall have the right, exercisable in its sole discretion, to cause the Company to withhold such payments until this matter is resolved to the Administrator’s satisfaction. 

  

	 9.6
	 Discharge of Obligations. The payment of benefits under the Plan to a person believed in good faith by the
Administrator to be a valid Beneficiary shall fully and completely discharge the Company and the Administrator from all further obligations under this Plan with respect to the Participant, and that Participant’s Plan Agreement shall terminate upon such full payment of benefits. Neither the Administrator nor the Company shall be obliged to search for any Participant or Beneficiary
beyond the sending of a registered letter to such last known address. If the Administrator notifies any Participant or Beneficiary that he or she is entitled to an amount under the Plan and the Participant or Beneficiary fails to claim such amount
or make his or her location known to the Administrator within three (3) years thereafter, then, except as otherwise required by law, if the location of one or more of the next of kin of the Participant is known to the Administrator, the
Administrator may direct distribution of such amount to any one or more or all of such next of kin, and in such proportions as the Administrator determines. If the location of none of the foregoing persons can be determined, the Administrator shall
have the right to direct that the amount payable shall be deemed to be a forfeiture and paid to the Company, except that the dollar amount of the forfeiture, unadjusted for deemed gains or losses in the interim, shall be paid by the Company if a
claim for the benefit subsequently is made by the Participant or the Beneficiary to whom it was payable. If a benefit payable to an unlocated Participant or Beneficiary is subject to escheat pursuant to applicable state law, neither the Compensation
Committee, the Administrator nor the Company shall be liable to any person for any payment made in accordance with such law. 

 ARTICLE 10 
 Leave of Absence 
  

 20 

	10.1	Paid Leave of Absence. If a Participant is authorized by the Company for any reason to take a paid leave of absence from his or her service to the Company, the Participant
shall continue to be considered employed by the Company, and the Annual Deferral Amount shall continue to be withheld during such paid leave of absence in accordance with Section 3.4. 

 ARTICLE 11 
 Termination/Amendment/Modification 
  

	 11.1
	 Termination. Although the Company anticipates that it will continue the Plan for an indefinite period of time,
there is no guarantee that the Company will continue the Plan or will not terminate the Plan at any time in the future. Accordingly, the Company reserves the right to discontinue its sponsorship of the Plan and/or to terminate the Plan at any time
with respect to any or all Participants, by action of its board of directors or appropriate committee thereof. Upon a termination of the Plan in accordance with the requirements, restrictions and limitations of Section 1.409A-3(j)(4)(ix) of the
Treasury regulations, the Plan Agreements of the affected Participants shall terminate and their vested Account Balances, determined as if they had experienced a Termination of Employment on the date of Plan termination or, if Plan termination
occurs after the date upon which a Participant was eligible for Retirement, then with respect to that Participant as if he or she had Retired on the date of Plan termination, shall be paid to Participants in accordance with their distribution
elections in effect at the time of the Plan termination (but not to commence before or end after any distribution period required by Section 409A). If, due to the circumstances surrounding the Plan termination, a distribution of a Participant
’s Account Balance upon Plan termination is not permitted by Section 409A, the payment of the Account Balance shall be made only after
Plan benefits otherwise become due hereunder. The termination of the Plan shall not adversely affect any Participant or Beneficiary who has become entitled to the payment of any benefits under the Plan as of the date of termination.

 Without limiting the generality of the foregoing, the Company specifically reserves the right to terminate and liquidate
the Plan with respect to all Participants, in its discretion and by action of the its board of directors or appropriate committee thereof, within the thirty (30) days preceding or the twelve (12) months following a “change in control
event” (as defined in Section 409A); provided, however, that such termination and liquidation must be irrevocable and shall be permitted only if all arrangements sponsored by the Company that are required to be aggregated with the Plan
pursuant to Section 16.19 are also irrevocably terminated and liquidated with respect to each Participant therein who is employed by the Company that has experienced the change in control event, so that Participants under the Plan and all
participants under those other arrangements who are employed by the Company that have experienced the change in control event are required to receive all amounts of compensation deferred under the terminated and liquidated arrangements within twelve
(12) months of the date the Company takes irrevocable action to terminate and liquidate the arrangements. 
  

 21 

	11.2	Amendment. The Company may, at any time, amend or modify the Plan in whole or in part by the action of the Compensation Committee; provided, however, that no amendment or
modification shall be effective to decrease or restrict the value of a Participant’s vested Account Balance in existence at the time the amendment or modification is made, calculated as if the Participant had experienced a Termination of
Employment as of the effective date of the amendment or modification or, if the amendment or modification occurs after the date upon which the Participant was eligible to Retire, the Participant had Retired as of the effective date of the amendment
or modification. The amendment or modification of the Plan shall not affect any Participant or Beneficiary who has become entitled to the payment of benefits under the Plan as of the date of the amendment or modification. 

 

	11.3	Plan Agreement. Despite the provisions of Sections 11.1 and 11.2 above, if a Participant’s Plan Agreement contains benefits or limitations that are not in this Plan
document, the Company may only amend or terminate such provisions with the consent of the Participant. 

  

	11.4	Effect of Payment. The full payment of the applicable benefit under Articles 4, 5, 6, 7, 8 or 11 of the Plan shall completely discharge all obligations to a Participant and
his or her designated Beneficiaries under this Plan and the Participant’s Plan Agreement shall terminate. 

  

	11.5	Amendment to Ensure Proper Characterization of the Plan. Notwithstanding the previous Sections of this Article 11, the Plan may be amended at any time, retroactively if
required, or if found necessary, in the opinion of the Compensation Committee, in order to ensure that the Plan is characterized as a non-tax-qualified “top hat” plan of deferred compensation maintained for a select group of management or
highly compensated employees, as described under ERISA sections 201(2), 301(a)(3) and 401(a)(1), to conform the Plan to the provisions of Section 409A and to ensure that amounts under the Plan are not considered to be taxed to a Participant
under the Federal income tax laws prior to the Participant’s receipt of the amounts or to conform the Plan and the Trust to the provisions and requirements of any applicable law (including ERISA and the Code). 

  

	11.6	Changes in Law Affecting Taxability. 

  

	 	(a)	 Operation. This Section shall become operative upon the enactment of any change in applicable statutory law or the promulgation by the Internal Revenue
Service of a final regulation or other pronouncement having the force of law, which statutory law, as changed, or final regulation or pronouncement, as promulgated, would cause any Participant to include in his or her Federal gross income amounts
accrued by the Participant under the Plan on a date (an “Early Taxation Event”) prior to the date on which such amounts are made available to him or her hereunder; provided, however, that no portion of this Section shall become operative
to the 

  

 22 

	 	 
extent that portion would result in a violation of Section 409A (e.g., by causing an impermissible distribution under Section 409A).

  

	 	 (b)
	 Affected Right or Feature Nullified. Notwithstanding any other Section of this Plan to the contrary (but subject
to subsection (c), below), as of an Early Taxation Event, the feature or features of this Plan that would cause the Early Taxation Event shall be null and void, to the extent, and only to the extent, required to prevent the Participant from being
required to include in his or her Federal gross income amounts accrued by the Participant under the Plan prior to the date on which such amounts are made available to him or her hereunder. If only a portion of a Participant’s Account Balance is impacted by the change in the law, then only such portion shall be subject to this Section, with the remainder of the Account Balance
not so affected being subject to such rights and features as if the law were not changed. If the law only impacts Participants who have a certain status with respect to the Company, then only such Participants shall be subject to this Section.

  

	 	(c)	Tax Distribution. If an Early Taxation Event is earlier than the date on which the statute, regulation or pronouncement giving rise to the Early Taxation Event is enacted or
promulgated, as applicable (i.e., if the change in the law is retroactive), there shall be distributed to each Participant, as soon as practicable following such date of enactment or promulgation, the amounts that became taxable on the Early
Taxation Event. 

  

	11.7	Prohibited Acceleration/Distribution Timing. This Section shall take precedence over any other provision of the Plan or this Article 11 to the contrary. No provision of this
Plan shall be followed if following the provision would result in the acceleration of the time or schedule of any payment from the Plan as would require immediate income tax to Participants based on the law in effect at the time the distribution is
to be made, including Section 409A. In addition, if the timing of any distribution election would result in any tax or other penalty (other than ordinarily payable Federal, state or local income or payroll taxes), which tax or penalty can be
avoided by payment of the distribution at a later time, then the distribution shall be made (or commence, as the case may be) on (or as soon as practicable after) the first date on which such distributions can be made (or commence) without such tax
or penalty. 

 ARTICLE 12 
 Administration 
  

	12.1	Administration. Except as otherwise provided herein, the Plan shall be administered by the Administrator. The Administrator shall be the named fiduciary for purposes of the
claims procedure pursuant to Article 14 only and shall, except as the Compensation Committee may otherwise determine, have authority to act to the full extent of its absolute discretion to: 

  

 23 

	 	(a)	Interpret the Plan; 

  

	 	(b)	Resolve and determine all disputes or questions arising under the Plan, including the power to determine the rights of Participants and Beneficiaries, and their respective benefits,
and to remedy any ambiguities, inconsistencies or omissions in the Plan; 

  

	 	(c)	Create and revise rules and procedures for the administration of the Plan and prescribe such forms as may be required for Participants to make elections under, and otherwise
participate in, the Plan; and 

  

	 	(d)	Take any other actions and make any other determinations as it may deem necessary and proper for the administration of the Plan. 

 Any expenses incurred in the administration of the Plan shall be paid by the Company. 
  

	12.2	Determinations. Except as the Compensation Committee may otherwise determine (and subject to the claims procedure set forth in Article 14), all decisions and
determinations by the Administrator shall be final and binding upon all Participants and Beneficiaries. 

  

	12.3	General. Neither the Administrator nor any member of the Compensation Committee shall participate in any matter involving any questions relating solely to his own
participation or benefits under this Plan. The Administrator and the Compensation Committee shall be entitled to rely conclusively upon, and shall be fully protected in any action or omission taken by it in good faith reliance upon, the advice or
opinion of any persons, firms or agents retained by it, including but not limited to accountants, actuaries, counsel and other specialists. Nothing in this Plan shall preclude the Company from indemnifying the Administrator and members of the
Compensation Committee for all actions under this Plan, or from purchasing liability insurance to protect such persons with respect to the Plan. 

 ARTICLE 13 
 Other Benefits and Agreements 
  

	13.1	Coordination with Other Benefits. The benefits provided for a Participant or a Participant’s Beneficiary under the Plan are in addition to any other benefits available
to such Participant under any other plan or program for Employees of the Company. The Plan shall supplement and shall not supersede, modify or amend any other such plan or program except as may otherwise be expressly provided.

 ARTICLE 14 
 Claims Procedures 
  

 24 

	14.1	Scope of Claims Procedures. This Article is based on final regulations issued by the Department of Labor and published in the Federal Register on November 21, 2000 and
codified at 29 C.F.R. section 2560.503-1. If any provision of this Article conflicts with the requirements of those regulations, the requirements of those regulations will prevail. 

  

	14.2	Initial Claim. A Participant or Beneficiary who believes he or she is entitled to any benefit under the Plan (a “Claimant”) may file a claim with the Administrator.
The Administrator shall review the claim itself or appoint an individual or an entity to review the claim. 

  

	 	(a)	Benefit Claims. The Claimant shall be notified within ninety (90) days after the claim is filed whether the claim is allowed or denied, unless the Claimant receives
written notice from the Administrator or appointee of the Administrator prior to the end of the ninety (90) day period stating that special circumstances require an extension of the time for decision, such extension not to extend beyond the day
which is one hundred eighty (180) days after the day the claim is filed. 

  

	 	(b)	Manner and Content of Denial of Initial Claims. If the Administrator denies a claim, it must provide to the Claimant, in writing or by electronic communication:

  

	 	(i)	The specific reasons for the denial; 

  

	 	(ii)	A reference to the Plan provision or insurance contract provision upon which the denial is based; 

  

	 	(iii)	A description of any additional information or material that the Claimant must provide in order to perfect the claim; 

  

	 	(iv)	An explanation of why such additional material or information is necessary; 

  

	 	(v)	Notice that the Claimant has a right to request a review of the claim denial and information on the steps to be taken if the Claimant wishes to request a review of the claim denial;
and 

  

	 	 (vi)
	 A statement of the Participant’s right to bring a civil action under ERISA Section 502(a) following a denial on review of the initial denial. 

  

	14.3	Review Procedures. 

  

	 	(a)	 Benefit Claims. A request for review of a denied claim must be made in writing to the Administrator within sixty (60) days after receiving notice

  

 25 

	 	 
of denial. The decision upon review will be made within sixty (60) days after the Administrator’s receipt of a request for review, unless special
circumstances require an extension of time for processing, in which case a decision will be rendered not later than one hundred twenty (120) days after receipt of a request for review. A notice of such an extension must be provided to the
Claimant within the initial sixty (60) day period and must explain the special circumstances and provide an expected date of decision. 

 The reviewer shall afford the Claimant an opportunity to review and receive, without charge, all relevant documents, information and records and to submit issues and comments in writing to the Administrator. The
reviewer shall take into account all comments, documents, records and other information submitted by the Claimant relating to the claim regardless of whether the information was submitted or considered in the initial benefit determination.

  

	 	(b)	Manner and Content of Notice of Decision on Review. Upon completion of its review of an adverse initial claim determination, the Administrator will give the Claimant, in
writing or by electronic notification, a notice containing: 

  

	 	(i)	its decision; 

  

	 	(ii)	the specific reasons for the decision; 

  

	 	(iii)	the relevant Plan provisions or insurance contract provisions on which its decision is based; 

  

	 	 (iv)
	 a statement that the Claimant is entitled to receive, upon request and without charge, reasonable access to, and copies
of, all documents, records and other information in the Plan’s files which is relevant to the Claimant’s claim for benefits; 

  

	 	 (v)
	 a statement describing the Claimant’s right to bring an action for judicial review under ERISA Section 502(a); and 

  

	 	(vi)	if an internal rule, guideline, protocol or other similar criterion was relied upon in making the adverse determination on review, a statement that a copy of the rule, guideline,
protocol or other similar criterion will be provided without charge to the Claimant upon request. 

  

	14.4	 Calculation of Time Periods. For purposes of the time periods specified in this Article, the period of time during which a benefit determination is required
to be made begins at the time a claim is filed in accordance with the Plan procedures without regard to whether all the information necessary to make a decision 

  

 26 

	 	 
accompanies the claim. If a period of time is extended due to a Claimant’s failure to submit all information necessary, the period for making the
determination shall be tolled from the date the notification is sent to the Claimant until the date the Claimant responds. 

  

	 14.5
	 Legal Action. If the Plan fails to follow the claims procedures required by this Article, a Claimant shall be
deemed to have exhausted the administrative remedies available under the Plan and shall be entitled to pursue any available remedy under ERISA Section 502(a) on the basis that the Plan has failed to provide a reasonable claims procedure that
would yield a decision on the merits of the claim. A Claimant’s compliance with the foregoing provisions of this Article is a mandatory
prerequisite to a Claimant’s right to commence any legal action with respect to any claims for benefits under the Plan. 

  

	14.6	Compensation Committee Review. Anything in this Plan to the contrary notwithstanding, the Compensation Committee may determine, in its sole and absolute discretion, to
review any claim for benefits submitted by a Claimant under this Plan. 

 ARTICLE 15 
 Trust 
  

	15.1	Establishment of the Trust. The Company may establish the Trust, in which event the Company intends, but is not required, to transfer over to the Trust at least annually such
assets as the Company determines, in its sole discretion, are necessary to provide for its respective future liabilities created with respect to the Annual Deferral Amounts, Annual Company Make-Up Amounts and Annual Company Discretionary Amounts for
the Participants. 

  

	15.2	Interrelationship of the Plan and the Trust. The provisions of the Plan and the Plan Agreement shall govern the rights of a Participant to receive distributions pursuant to
the Plan. The provisions of the Trust shall govern the rights of the Company, Participants and the creditors of the Company to the assets transferred to the Trust. The Company shall at all times remain liable to carry out its obligations under the
Plan. 

  

	15.3	Distributions from the Trust. The Company’s obligations under the Plan may be satisfied with Trust assets distributed pursuant to the terms of the Trust, and any such
distribution shall reduce the Company’s obligations under this Plan. 

 ARTICLE 16 
 Miscellaneous 
  

	16.1	 Status of Plan. The Plan is intended to be a plan that is not qualified within the meaning of Code Section 401(a) and that “is unfunded and is
maintained by an employer primarily for the purpose of providing deferred compensation for a 

  

 27 

	 	 
select group of management or highly compensated employees” within the meaning of ERISA Sections 201(2), 301(a)(3) and 401(a)(1). The Plan shall be
administered and interpreted to the extent possible in a manner consistent with that intent. 

  

	 16.2
	 Unsecured General Creditor. Participants and their Beneficiaries, heirs, successors and assigns shall have no
legal or equitable rights, interests or claims in any property or assets of the Company. For purposes of the payment of benefits under this Plan, any and all of the Company’s assets shall be, and remain, the general, unpledged unrestricted
assets of the Company. The Company’s obligation under the Plan shall be merely that of an unfunded and unsecured promise to pay money in the
future. 

  

	 16.3
	 Company’s
Liability. The Company’s liability for the payment of benefits shall be defined only by the
Plan and the Plan Agreement, as entered into between the Company and a Participant. The Company shall have no obligation to a Participant under the Plan except as expressly provided in the Plan and his or her Plan Agreement.

  

	 16.4
	 Nonassignability. Neither a Participant nor any other person shall have any right to commute, sell, assign,
transfer, pledge, anticipate, mortgage or otherwise encumber, transfer, hypothecate, alienate or convey in advance of actual receipt, the amounts, if any, payable hereunder, or any part thereof, which are, and all rights to which are expressly
declared to be, unassignable and non-transferable. No part of the amounts payable shall, prior to actual payment, be subject to seizure, attachment, garnishment or sequestration for the payment of any debts, judgments, alimony or separate
maintenance owed by a Participant or any other person, be transferable by operation of law in the event of a Participant’s or any other person
’s bankruptcy or insolvency or be transferable to a spouse as a result of a property settlement or otherwise. 

  

	16.5	Not a Contract of Employment. The terms and conditions of this Plan shall not be deemed to constitute a contract of employment between the Company and the Participant.
Subject to any employment agreement to which the Company and the Participant may be parties, such employment is hereby acknowledged to be an “at will” employment relationship that can be terminated at any time for any reason, or no reason,
with or without cause, and with or without notice, unless expressly provided in a written employment agreement. Nothing in this Plan shall be deemed to give a Participant the right to be retained in the service of the Company or to interfere with
the right of the Company to discipline or discharge the Participant at any time. 

  

	16.6	 Furnishing Information. A Participant or his or her Beneficiary will cooperate with the Administrator by furnishing any and all information requested by the
Administrator and take such other actions as may be requested in order to facilitate the administration of the Plan and the payments of benefits hereunder, 

  

 28 

	 	 
including but not limited to taking such physical examinations as the Administrator may deem necessary. 

  

	16.7	Terms. Whenever any words are used herein in the masculine, they shall be construed as though they were in the feminine in all cases where they would so apply; and whenever
any words are used herein in the singular or in the plural, they shall be construed as though they were used in the plural or the singular, as the case may be, in all cases where they would so apply. 

  

	16.8	Captions. The captions of the articles, sections and paragraphs of this Plan are for convenience only and shall not control or affect the meaning or construction of any of
its provisions. 

  

	16.9	Governing Law. Subject to ERISA, the provisions of this Plan shall be construed and interpreted according to the internal laws of the State of Maryland without regard to its
conflicts of laws principles. 

  

	16.10	Notice. Any notice or filing required or permitted to be given to the Administrator under this Plan shall be sufficient if in writing and hand-delivered, or sent by
registered or certified mail, to the address below: 

 Melissa Wallace 
 Under Armour, Inc. 
 Tide Point 
 1020 Hull Street 
 Baltimore, Maryland 21230 
 Such notice shall be deemed given as of the date of delivery or, if delivery is made by mail, as of the date shown on the postmark on the receipt for
registration or certification. 
 Any notice or filing required or permitted to be given to a Participant under this Plan shall be sufficient
if in writing and hand-delivered, or sent by mail, to the last known address of the Participant. 
  

	 16.11
	 Successors. The provisions of this Plan shall bind and inure to the benefit of the Company and its successors and
assigns and the Participant and the Participant’s designated Beneficiaries. 

  

	16.12	Spouse’s Interest. The interest in the benefits hereunder of a spouse of a Participant who has predeceased the Participant shall automatically pass to the Participant
and shall not be transferable by such spouse in any manner, including but not limited to such spouse’s will, nor shall such interest pass under the laws of intestate succession. 

  

 29 

	16.13	Validity. In case any provision of this Plan shall be illegal or invalid for any reason, said illegality or invalidity shall not affect the remaining parts hereof, but this
Plan shall be construed and enforced as if such illegal or invalid provision had never been inserted herein. 

  

	 16.14
	 Incompetent. If the Administrator determines in its discretion that a benefit under this Plan is to be paid to a
minor, a person declared incompetent or to a person incapable of handling the disposition of that person’s property, the Administrator may
direct payment of such benefit to the guardian, legal representative or person having the care and custody of such minor, incompetent or incapable person. The Administrator may require proof of minority, incompetence, incapacity or guardianship, as
it may deem appropriate prior to distribution of the benefit. Any payment of a benefit shall be a payment for the account of the Participant and the Participant’s Beneficiary, as the case may be, and shall be a complete discharge of any liability under the Plan for such payment amount. 

  

	 16.15
	 Court Order. The Administrator is authorized to make any payments directed by court order in any action in which
the Plan or the Administrator has been named as a party. In addition, if a court determines that a spouse or former spouse of a Participant has an interest in the Participant’s benefits under the Plan in connection with a property settlement or otherwise, the Administrator, in its sole discretion, shall have the right, notwithstanding any election made by a Participant, to immediately
distribute the spouse’s or former spouse’s interest in the Participant’s benefits under the Plan to that spouse or former spouse in
accordance with Section 409A. 

  

	16.16	Distribution in the Event of Taxation. 

  

	 	 (a)
	 In General. Subject to Section 409A, if, for any reason, all or any portion of a Participant’s benefits under this Plan becomes taxable to the Participant prior to receipt, the Participant may petition the Administrator, for a distribution of that
portion of his or her benefit that has become taxable. Upon the grant of such a petition, which grant shall not be unreasonably withheld, the Company shall distribute to the Participant immediately available funds in an amount equal to the taxable
portion of his or her benefit (which amount shall not exceed a Participant’s unpaid vested Account Balance under the Plan). If the petition is
granted, the tax liability distribution shall be made within ninety (90) days of the date when the Participant’s petition is granted. Such a distribution shall affect and reduce the Participant’s benefits to be paid under this Plan.

  

	 	 (b)
	 Trust. If the Trust terminates in accordance with the provisions of the Trust and benefits are distributed from
the Trust to a Participant in accordance with such provisions, the Participant’s benefits under this Plan shall be reduced to the extent of
such distributions. 

  

 30 

	16.17	Insurance. The Company, on its own behalf or on behalf of the trustee of the Trust, and, in its sole discretion, may apply for and procure insurance on the life of the
Participant, in such amounts and in such forms as the Company may choose. The Company or the trustee of the Trust, as the case may be, shall be the sole owner and beneficiary of any such insurance. The Participant shall have no interest whatsoever
in any such policy or policies, and at the request of the Company shall submit to medical examinations and supply such information and execute such documents as may be required by the insurance company or companies to whom the Company has applied
for insurance. 

  

	16.18	Aggregation of Employers. If the Company is a member of a controlled group of corporations or a group of trades or business under common control (as described in Code
Section 414(b) or (c), but substituting a fifty percent (50%) ownership level for the eighty percent (80%) level set forth in those Code Sections), all members of the group shall be treated as a single Company for purposes of whether
there has occurred a Separation from Service and for any other purposes under the Plan as Section 409A shall require. For purposes of Section 11.1, in the case of a change in control event, the entities to be treated as a single Company
shall be determined immediately following the change in control event. 

  

	16.19	Aggregation of Plans. If the Company offers other account balance deferred compensation plans in addition to the Plan, those plans together with the Plan shall be treated as
a single plan to the extent required under Section 409A for purposes of determining whether an Employee may make a deferral election pursuant to Section 3.3(a) within thirty (30) days of becoming eligible to participate in the Plan
and for any other purposes under the Plan as Section 409A shall require. 

  

	16.20	USERRA. Notwithstanding anything herein to the contrary, any deferral or distribution election provided to a Participant as necessary to satisfy the requirements of the
Uniformed Services Employment and Reemployment Rights Act of 1994, as amended, shall be permissible hereunder. 

  

	16.21	Acceleration of Distribution. The Company may, in its sole discretion (without any direct or indirect election on the part of any Participant), accelerate the date of
distribution or commencement of distributions hereunder, or accelerate installment payments by paying the vested Account Balance in a lump sum or pursuant to a Yearly Installment Method using fewer years, to the extent permitted under
Section 409A (such as, for example, as provided in Section 1.409A-3(j)(4) of the Treasury regulations, to comply with domestic relations orders or certain conflict of interest rules, to pay employment taxes, to make a lump sum cashout of
certain de minimus amounts that are less than the applicable dollar amount under Code Section 402(g)(1)(B), or to make payments upon income inclusion under Section 409A). 

 If the Trust terminates in accordance with the provisions of the Trust and benefits are distributed from the Trust to a Participant in accordance with
such provisions, 

  

 31 

 
the Participant’s benefits under this Plan shall be reduced to the extent of such distributions. 
  

	16.22	Delay in Payment. If the Administrator reasonably anticipates that any payment scheduled to be made hereunder would violate securities laws (or other applicable laws) or
jeopardize the ability of the Company to continue as a going concern if paid as scheduled, then the Administrator may defer that payment, provided the Company treats payments to all similarly situated Participants on a reasonably consistent basis.
In addition, the Company may, in its discretion, delay a payment upon such other events and conditions as the IRS may prescribe, provided the Company treats payments to all similarly situated Participants on a reasonably consistent basis. Any
amounts deferred pursuant to this Section shall continue to be credited or debited with additional amounts in accordance with Section 3.9 above, even if such amount is being paid out in installments. The amounts so deferred and amounts credited
or debited thereon shall be distributed to the Participant or his or her Beneficiary (in the event of the Participant’s death) at the earliest possible date on which the Administrator reasonably anticipates that such violation or material harm
would be avoided or as otherwise prescribed by the IRS. 

 IN WITNESS WHEREOF, the Company has signed this Plan document as of
November 6, 2007. 
  

			
	UNDER ARMOUR, INC.
		
	By:	 	 /s/ Melissa A. Wallace

	Title:	 	 Vice President of Human Resources

  

 32Exhibit 10.16

 Exhibit 10.16 
 

 
 CHANGE IN CONTROL SEVERANCE AGREEMENT 
 This CHANGE IN CONTROL SEVERANCE AGREEMENT (this “Agreement”) is made as of the      day of
            , 200    , between Under Armour, Inc., a corporation organized under the laws of the State of Maryland (together with its affiliates, the
“Company”), and (“Executive”). 
 WITNESSETH THAT: 
 WHEREAS, should Under Armour, Inc. or shareholders of Under Armour, Inc. receive any proposal from a third person regarding a possible Change in Control, the Board of Directors of Under Armour, Inc. (the
“Board”) believes it is important that the Company be able to rely upon the Executive to continue in his position until after such Change in Control and that Under Armour, Inc. be able to receive and rely upon the Executive’s advice,
if requested, as to the best interest of Under Armour, Inc. and its shareholders in connection with any such Change in Control, without concern that the Executive might be distracted or his advice affected by the personal uncertainties and risks
created by such a Change in Control. 
 NOW THEREFORE, in order to provide an incentive to the Executive for the continued dedication of
Executive and the availability of his advice and counsel notwithstanding the possibility of a Change in Control, and to encourage Executive to remain in the employ of the Company, and for other good and valuable consideration, the Company and
Executive hereby agree as follows: 
 1. Definitions. 
 (i) “AAA” shall have the meaning set forth in Section 7(ii). 
 (ii) “Accrued
Obligations” shall mean the sum of the following: (a) the full base salary earned by the Executive through the Termination Date and unpaid as of the Termination Date, calculated at the highest rate of base salary in effect at any time
during the twelve (12) months immediately preceding the Termination Date; (b) the amount of any base salary attributable to vacation earned by the Executive but not taken before the Termination Date; (c) any Bonus accrued to the
Executive with respect to the calendar year preceding the termination of employment and unpaid as of the Termination Date; (d) a pro-rata Bonus for the year in which the Change in Control occurs, equal to the Bonus times a fraction, the
numerator of which is the number of days during the calendar year preceding the Termination Date and the denominator of which is 365; and (e) all other amounts earned by the Executive and unpaid as of the Termination Date. 
 (iii) “Arbitration Rules” shall have the meaning set forth in Section 7(ii). 
  

 1 

 (iv) “Bonus” shall mean the greater of: (a) the annual average of the
Executive’s bonus paid to the Executive with respect to the two (2) calendar years prior to Executive’s termination of employment with the Company or (b) the Executive’s target bonus for the year of such termination of
employment. 
 (v) “Cause” shall mean the occurrence of any of the following: (a) the Executive’s material misconduct or
neglect in the performance of his duties; (b) the Executive’s commission of any felony; offense punishable by imprisonment in a state or federal penitentiary; any offense, civil or criminal, involving material dishonesty, fraud, moral
turpitude or immoral conduct; or any crime of sufficient import to potentially discredit or adversely affect the Company’s ability to conduct its business in the normal course; (c) the Executive’s use of illegal drugs or abusive use
of prescription drugs; (d) the Executive’s material breach of the Company’s written Code of Conduct, as in effect from time to time; (e) the Executive’s commission of any act that results in severe harm to the Company
excluding any act taken by the Executive in good faith that he reasonably believed was in the best interests of the Company; or (f) the Executive’s material breach of this Agreement, including, but not limited to, a material breach of the
Employee Confidentiality, Non-Competition and Non-Solicitation Agreement attached hereto as Attachment A. 
 (vi) “Change in
Control” shall mean the occurrence of any of the following: 
  

	 	a.	Any ‘person’ (as such term is used in Sections 13(d) and 14(d) of the Securities Exchange Act of 1934, as amended) becomes the ‘beneficial owner’ (as defined in
Rule 13d-3 under said Act), directly or indirectly, of securities of Under Armour, Inc. representing fifty percent (50%) or more of the total voting power represented by Under Armour, Inc.’s then-outstanding voting securities,
provided, however that a Change in Control shall not be deemed to occur if an employee benefit plan (or a trust forming a part thereof) maintained by Under Armour, Inc., and/or Kevin Plank and/or his immediate family members, directly or
indirectly, become the beneficial owner, of more than fifty percent (50%) of the then-outstanding voting securities of Under Armour, Inc. after such acquisition; 

  

	 	b.	A change in the composition of the Board occurring within a two-year period, as a result of which fewer than a majority of the directors are Incumbent
Directors. ‘Incumbent Directors’ shall mean directors who either (A) are directors of Under Armour, Inc. as of the date hereof, or (B) are elected, or nominated for election, to the Board with the affirmative votes of at
least a majority of the Incumbent Directors at the time of such election or nomination (but shall not include an individual whose election or nomination is in connection with an actual or threatened proxy contest relating to the election of
directors to Under Armour, Inc.); 

  

 2 

	 	c.	The consummation of a merger or consolidation of Under Armour, Inc. with any other corporation, other than a merger or consolidation which would result in (a) the voting
securities of Under Armour, Inc. outstanding immediately prior thereto continuing to represent (either by remaining outstanding or being converted into voting securities of the surviving entity) at least fifty percent (50%) of the total voting
power represented by the voting securities of Under Armour, Inc. or such surviving entity outstanding immediately after such merger or consolidation in substantially the same proportion as prior to such merger or consolidation; or (b) the
directors of Under Armour, Inc. immediately prior thereto continuing to represent at least fifty percent (50%) of the directors of Under Armour, Inc. or such surviving entity immediately after such merger or consolidation; or

  

	 	d.	The consummation of the sale or disposition by Under Armour, Inc. of all or substantially all of Under Armour, Inc.’s assets. 

 (vii) “Code” shall mean the Internal Revenue Code of 1986, as amended from time to time. 
 (viii) “Contract Period” shall mean the period staring on the date hereof and ending on the second anniversary of the date hereof. The
Company, in its sole discretion, shall have the right to extend the Contract Period. 
 (ix) “Disability” shall mean a physical or
mental incapacity of the Executive which entitles the Executive to benefits at least as favorable as the benefits provided under the long term disability plan applicable to and maintained by the Company as in effect immediately prior to the Change
in Control. 
 (x) “Good Reason,” shall mean the occurrence of any of the following events: (a) a diminishment in the scope of
the Executive’s duties or responsibilities with the Company; (b) a reduction in the Executive’s current base salary, bonus opportunity or a material reduction in the aggregate benefits or perquisites; (c) a requirement that the
Executive relocate more than fifty (50) miles from his primary place of business as of the date of a Change in Control, or a significant increase in required travel as part of the Executive’s duties and responsibilities with the Company;
(d) a failure by any successor to the Company to assume this Agreement pursuant to Section 5(a) hereof; or (e) a material breach by the Company of any of the terms of this Agreement. 
 (xi) “Protection Period” shall mean the twelve (12) month period following a Change in Control. 
 (xii) “Termination Date” shall mean the effective date as provided hereunder of the termination of Executive’s Employment. 
  

 3 

 (xiii) “Without Cause” shall mean the termination of the Executive’s employment by the
Company other than for Cause, death or Disability. 
 2. Application of this Agreement. This Agreement shall apply if and only
if: (a) the Executive’s employment terminates during the Protection Period and (b) the Change in Control occurs during the Contract Period. This Agreement shall not apply to any termination of the Executive’s employment
other than what is described in the preceding sentence. Notwithstanding the foregoing, if three (3) months prior to the date on which a Change in Control occurs, the Executive’s employment with the Company is terminated by the Company
other than by reason of the Executive’s death, Disability or circumstances that would constitute Cause or the terms and conditions of the Executive’s employment are adversely changed in a manner which would constitute grounds for a
termination of employment by the Executive for Good Reason, and it is reasonably demonstrated that such termination of employment or adverse change (i) was at the request of a third party who has taken steps reasonably calculated to effect the
Change in Control, or (ii) otherwise arose in connection with or in anticipation of the Change in Control, then for all purposes of this Agreement such termination of employment shall be deemed to have occurred during the Protection Period and
shall be considered either termination of the Executive’s employment Without Cause by the Company or termination of the Executive’s employment by the Executive for Good Reason, as the case may be. 
 3. Termination of Employment of Executive. The Executive’s employment may be terminated by following the procedures specified in this
Section 3. 
 (i) Cause. The Executive may not be terminated for Cause unless and until a notice of intent to terminate the
Executive’s employment for Cause, specifying the particulars of the conduct of the Executive forming the basis for such termination, is given to the Executive by the Company and, subsequently, a majority of the Board finds, after reasonable
notice to the Executive (but in no event less than fifteen (15) days prior notice) and an opportunity for the Executive and his counsel to be heard by the Board, that termination of the Executive’s employment for Cause is
justified. Termination of the Executive’s employment for Cause shall become effective after such finding has been made by the Board and five (5) business days after the Board gives to the Executive notice thereof, specifying in detail
the particulars of the conduct of the Executive found by the Board to justify termination for Cause. It shall not constitute Good Reason to the Executive to the extent the Executive is relieved of any duties and responsibilities during the period
the Board is considering whether such termination for Cause is justified. 
 (ii) Disability. Termination of the Executive’s
employment for Disability shall become effective thirty (30) days after a notice of intent to terminate the Executive’s employment, specifying Disability as the basis for such termination, is given to the Executive by the Company.

 (iii) Termination Without Cause. At all times, the Company shall have the right by notice to the Executive of the Company’s
intention to terminate Executive’s employment Without Cause. Termination of Executive’s employment by the Company 

  

 4 

 
Without Cause shall become effective immediately upon the receipt by the Executive of such notice. 
 (iv) Voluntary Termination by the Executive. The Executive may terminate his employment with the Company by giving a notice of voluntary
termination to the Company, and if such termination is for Good Reason, such notice shall set forth in reasonable detail the acts and circumstances claimed by the Executive to constitute Good Reason. Termination of the Executive’s
employment by the Executive without Good Reason shall be effective five (5) business days after the Executive gives notice thereof to the Company. The Company shall have twenty (20) days after receipt of such notice from the Executive of
claimed Good Reason to cure any Good Reason. If the Company is unable to cure the Good Reason during such cure period, termination of the Executive’s employment by the Executive for Good Reason shall be effective five (5) business days
after the expiration of such cure period. 
 (v) Death. Termination of the Executive’s employment for death shall be
effective on the date of the Executive’s death. 
 4. Benefits Upon Termination of Employment. 
 (i) Termination Without Cause or by the Executive for Good Reason. Upon the termination of the employment of Executive Without Cause by the Company
or by the Executive for Good Reason, the Company shall pay or provide to the Executive: 
 (a) a lump sum payment equal to the sum of the
following: 
  

	 	1.	the Accrued Obligations; and 

  

	 	2.	an amount equal to the sum of the annual base salary of the Executive at the highest rate in effect during the Protection Period and the Bonus. 

 The payment described in this Section 4(i)(a) shall be made by the Company not later than the earlier of the date required by applicable law or five
(5) days following the Termination Date. Executive shall not be required to mitigate the amount of the payment provided for in this Section 4(i)(a) by seeking other employment or otherwise. The amount of the payment provided for
in this Section 4(i)(a) shall not be reduced by any compensation or other amounts paid to or earned by Executive as the result of employment with another employer after the date on which his employment with the Company terminates or otherwise.

 (b) the continuance of the Executive’s life, medical, dental, prescription drug and long and short-term disability plans, programs or
arrangements, whether group or individual, of the Company in which the Executive was entitled to participate at any time during the twelve (12) month period prior to the Termination Date until the earliest to occur of (1) one (1) year
after the Termination 

  

 5 

 
Date; (2) the Executive’s death (provided that compensation and benefits payable to his beneficiaries shall not terminate upon his death); or
(3) with respect to any particular plan, program or arrangement, the date the Executive is afforded a comparable benefit at a comparable cost to the Executive by a subsequent employer. In the event that the Executive’s participation in any
such plan, program or arrangement of the Company is prohibited, the Company shall arrange to provide the Executive with compensation and benefits substantially similar to those which the Executive is entitled to receive under such plan, program or
arrangement for such period. 
 Notwithstanding the foregoing, in the event the payments or benefits under this Section 4 would result
in the imposition of a tax under Section 409A of the Code, then such payments or benefits will be paid or provided at such time when such payments or benefits would not be subject to such tax. 
 (ii) Cobra Continuation Coverage. Upon the expiration of the provision of benefits in Section 4(i)(b), the Executive and his dependents shall
be entitled to exercise such rights as they may have under the Consolidated Omnibus Budget Reconciliation Act of 1985 (“COBRA”). 
 (iii) Death and Disability. Upon a termination of the Executive’s employment on account of the Executive’s death or Disability, the Company shall pay to the Executive or his estate or beneficiary (in the event of his
death), the Accrued Obligations within five (5) days of the Termination Date and the Company shall provide to the Executive or his estate or beneficiary (in the event of his death), such benefits that the Company provides in the event of an
employee’s death or Disability. 
 (iv) Cause, Voluntary Termination by the Executive. Upon the termination of the
Executive’s employment by the Company for Cause or by the Executive without Good Reason, the Company shall pay to the Executive the Accrued Obligations within five (5) days of the Termination Date. 
 (v) Effect of Stock Options and Other Equity Awards. The terms and conditions of the Executive’s award agreements or employment
agreement (as applicable to such Executive) shall govern the effect of termination of the Executive’s employment on equity awards granted by the Company and held by the Executive as of the Termination Date. 
 (vi) Conditions to Receiving Benefits. The benefits described in Sections 4(i)(a)(2) and 4(i)(b) shall be subject to the Executive’s
execution of the Employee Confidentiality, Non-Competition, and Non-Solicitation Agreement attached hereto as Attachment A and the benefits described in Sections 4(i)(a)(2) and 4(i)(b) will not be paid to the Executive unless and until the Executive
executes the release attached hereto as Attachment B, and such release becomes effective and irrevocable. 
  

 6 

 (vii) No Further Payments due to Executive. Except as provided in this Section 4, the Company
shall have no obligation to make any other payment, in the nature of severance or termination pay. 
 (viii) Exception to Benefit
Entitlements. The Executive shall not receive the payments and benefits under this Agreement if the Executive has executed an individually negotiated employment contract, agreement or offer letter with the Company relating to severance benefits
that is in effect on the Termination Date, unless the Executive waives any such severance benefits under such contract, agreement or letter. 
 (viii) Retirement Payments. No amounts paid pursuant to this Agreement will constitute compensation for any purpose under any retirement plan or other employee benefit plan, program, arrangement or agreement of the Company or
any of its affiliates, unless such plan, program, arrangement or agreement specifically so provides. 
 5. Successors; Binding
Agreement. 
 (a) This Agreement shall be binding upon any successor (whether direct or indirect, by purchase, merger, consolidation,
liquidation or otherwise) to all or substantially all of the business and/or assets of Under Armour, Inc. Additionally, Under Armour, Inc. shall require any such successor expressly to agree to assume and to assume of the obligations of the
Company under this Agreement upon or prior to such succession taking place. A copy of such assumption and agreement shall be delivered to the Executive promptly after its execution by the successor. 
 (b) This Agreement is personal to the Executive and the Executive may not assign or transfer any part of his rights or duties hereunder, or any payments
due to the Executive hereunder, to any other person, except that this Agreement shall inure to the benefit of and be enforceable by Executive’s personal or legal representatives, executors, administrators, heirs, distributees, devisees,
legatees or beneficiaries. No payment pursuant to any will or the laws of descent and distribution shall be made hereunder unless the Company shall have been furnished with a copy of such will and/or such other evidence as the Board may deem
necessary to establish the validity of the payment. 
 6. Modification; Waiver. No provisions of this Agreement may be
modified, waived or discharged unless such waiver, modification or discharge is agreed to in a writing signed by Executive and by an officer of the Company thereunto expressly authorized by the Board. Waiver by any party of any breach of or
failure to comply with any provision of this Agreement by the other party shall not be construed as, or constitute, a continuing waiver of such provision, or a waiver of any other breach of, or failure to comply with, any other provision of this
Agreement. 
 7. Arbitration of Disputes. 
 (i) Any disagreement, dispute, controversy or claim arising out of or relating to this Agreement or the interpretation or validity hereof shall be settled 

  

 7 

 
exclusively and finally by arbitration. It is specifically understood and agreed that any such disagreement, dispute or controversy which cannot be
resolved between the parties, including without limitation any matter relating to interpretation of this Agreement, may be submitted to arbitration irrespective of the magnitude thereof, the amount in controversy or whether such disagreement,
dispute or controversy would otherwise be considered justiciable or ripe for resolution by a court or arbitral tribunal. 
 (ii) The
arbitration shall be conducted in accordance with the Commercial Arbitration Rules (the “Arbitration Rules”) of the American Arbitration Association (“AAA”). 
 (iii) The arbitral tribunal shall consist of one arbitrator. The parties to the arbitration jointly shall directly appoint such arbitrator within
thirty (30) days of initiation of the arbitration. If the parties shall fail to appoint such arbitrator as provided above, such arbitrator shall be appointed by the AAA as provided in the Arbitration Rules and shall be a person who
(a) maintains his principal place of business within thirty (30) miles of the City of Baltimore and (b) has substantial experience in executive compensation. The parties shall each pay an equal portion of the fees, if any, and
expenses of such arbitrator. 
 (iv) The arbitration shall be conducted within thirty (30) miles of the City of Baltimore or in such
other city in the United States of America as the parties to the dispute may designate by mutual written consent. 
 (v) At any oral hearing
of evidence in connection with the arbitration, each party thereto or its legal counsel shall have the right to examine its witnesses and to cross-examine the witnesses of any opposing party. No evidence of any witness shall be presented unless
the opposing party or parties shall have the opportunity to cross-examine such witness, except as the parties to the dispute otherwise agree in writing or except under extraordinary circumstances where the interests of justice require a different
procedure. 
 (vi) Any decision or award of the arbitral tribunal shall be final and binding upon the parties to the arbitration
proceeding. The parties hereto hereby waive to the extent permitted by law any rights to appeal or to seek review of such award by any court or tribunal. The parties hereto agree that the arbitral award may be enforced against the parties
to the arbitration proceeding or their assets wherever they may be found and that a judgment upon the arbitral award may be entered in any court having jurisdiction. 
 (vii) Nothing herein contained shall be deemed to give the arbitral tribunal any authority, power, or right to alter, change, amend, modify, add to or subtract from any of the provisions of this Agreement. 

(viii) If any dispute is not resolved within sixty (60) days from the date of the commencement of an arbitration, then the Company shall, at its
option, elect to pay Executive either (a) within five (5) days after the end of such sixty (60)-day period, the amount or amounts which would have been payable to Executive had there been no dispute, subject to reimbursement to the extent
consistent with the final disposition of the dispute or (b) following final disposition of the dispute, the amount determined in such 

  

 8 

 
final disposition to have been payable, together with Interest from the date when such sums were originally payable to the date of actual payment. For
purpose of this paragraph (viii) the term “Interest” means interest at a rate equal to the Company’s borrowing rate per annum, compounded monthly. 
 (ix) Notwithstanding anything to the contrary in this Agreement, the arbitration provisions set forth in this Section 7 shall be governed exclusively by the Federal Arbitration Act, Title 9, United States Code.

 (x) If the Executive prevails in the arbitration concerning any substantial matter of this Agreement or the rights and duties of any party
hereunder, in addition to such other relief as may be granted, the Company shall reimburse the Executive for the Executive’s reasonable attorneys’ fees incurred by reason of such arbitration to the extent the attorneys’ fees relate to
such substantial matter. 
 8. Notice. All notices, requests, demands and other communications required or permitted to be given
by either party to the other party to this Agreement (including, without limitation, any notice of termination of employment and any notice of an intention to arbitrate) shall be in writing and shall be deemed to have been duly given when
delivered personally or received by certified or registered mail, return receipt requested, postage prepaid, at the address of the other party, as follows: 
  

					
	If to the Company, to:	  	If to the Executive, to:	  	
			
	Under Armour, Inc.	  	  
	  	
	Attn: Vice President,	  	  
	  	
	Human Resources	  	  
	  	
	1020 Hull Street	  		  	
	Baltimore, Maryland 21230	  		  	
			
	With a copy to:	  	With a copy to:	  	
			
	Under Armour, Inc.	  	  
	  	
	Attn: Legal Department	  	  
	  	
	1020 Hull Street	  	  
	  	
	Baltimore, Maryland 21230	  		  	

 Either party hereto may change its address for purposes of this Section 8 by giving fifteen
(15) days’ prior notice to the other party hereto. 
 9. Severability. If any term or provision of this Agreement or
the application thereof to any person or circumstance shall to any extent be invalid or unenforceable, the remainder of this Agreement or the application of such term or provision to persons or circumstances other than those as to which it is held
invalid or unenforceable shall not be affected thereby, and each term and provision of this Agreement shall be valid and enforceable to the fullest extent permitted by law. 
  

 9 

 10. Headings. The headings in this Agreement are inserted for convenience of reference only
and shall not be a part of or control or affect the meaning of this Agreement. 
 11. Counterparts. This Agreement may be
executed in several counterparts, each of which shall be deemed an original. 
 12. Governing Law. This Agreement has been
executed and delivered in the State of Maryland and shall in all respects be governed by, and construed and enforced in accordance with, the laws of the State of Maryland without reference to its principles of conflicts of law. 
 13. Certain Withholdings. The Company shall withhold from any amounts payable to Executive hereunder all federal, state, city and other taxes
and withholdings that the Company determines are required to be withheld pursuant to any applicable law or regulation. 
 14. Entire
Agreement. This Agreement supersedes any and all other oral or written agreements heretofore made relating to amounts payable pursuant to a change in control and constitutes the entire agreement relating to such change in control. Any
existing employment agreement is hereby superseded only with regard to amounts payable pursuant to a change in control. 
 IN WITNESS
WHEREOF, the parties have executed this Agreement as of the date first written above. 
  

					
	UNDER ARMOUR, INC.	 		 	
			
	  
	 		 	  

	By:	 		 	By:
			
	  
	 		 	  

	Title:	 		 	Title:

  

 10 

 ATTACHMENT A 
 EMPLOYEE CONFIDENTIALITY, NON-COMPETITION, AND 
 NON-SOLICITATION AGREEMENT 
 This Confidentiality, Non-Competition, and Non-Solicitation Agreement (“Agreement”) is entered into this      day of
            , 200    , by and between Under Armour, Inc. (together with its affiliates, the “Company”) and (“Employee”). 
 EXPLANATORY NOTE 
 The Employee recognizes that the
Employee has had and will continue to have access to confidential proprietary information during the course of his or her employment and that the Employee’s subsequent employment by a competitor would inevitably result in the disclosure of that
information and, thereby, create unfair competition and would likely to cause substantial loss and harm to the Company. The Employee further acknowledges that employment with the Company is based on the Employee’s agreement to abide by the
covenants contained herein. 
 NOW THEREFORE, for good and valuable consideration, the sufficiency and receipt of which are hereby
acknowledged, the parties agree as follows: 
 1. Confidentiality. Employee acknowledges Employee’s fiduciary duty and duty
of loyalty to the Company. Further, Employee acknowledges that the Company, in reliance of this Agreement, will provide Employee access to trade secrets, customers, proprietary data and other confidential information. Employee agrees to
retain said information as confidential and not to use said information for self or disclose same to any third party, except when required to do so to properly perform duties to the Company. Further, as a condition of employment, during the
time Employee is employed by the Company and continuing after any termination of the Employee’s employment with the Company, Employee agrees to protect and hold in a fiduciary capacity for the benefit of the Company all Confidential
Information, as defined below, unless the Employee is required to disclose Confidential Information pursuant to the terms of a valid and effective order issued by a court of competent jurisdiction or a governmental authority. The Employee shall
use Confidential Information solely for the purpose of carrying out those duties assigned Employee as an employee of the Company and not for any other purpose. The disclosure of Confidential Information to the Employee shall not be construed as
granting to the Employee any license under any copyright, trade secret, or any right of ownership or right to use the Confidential Information whatsoever. In the event that Employee is compelled, pursuant to a subpoena or order of a court or
other body having jurisdiction over such matter, to produce any Confidential Information or other information relevant to the Company, Employee agrees to promptly provide the Company with written notice of such subpoena or order so that the Company
may timely move to quash if appropriate. 
 (a) For the purposes of this Agreement, “Confidential Information” shall mean all
information related to the Company’s business that is not generally known to the public. Confidential Information shall include, but shall not be limited to: any 

  

 11 

 
financial (whether historical, projections or forecasts), pricing, cost, business, planning, operations, services, potential services, products, potential
products, technical information, intellectual property, trade secrets and/or know-how, formulas, production, purchasing, marketing, sales, personnel, customer, supplier, or other information of the Company; any papers, data, records, processes,
methods, techniques, systems, models, samples, devices, equipment, compilations, invoices, customer lists, or documents of the Company; any confidential information or trade secrets of any third party provided to the Company in confidence or subject
to other use or disclosure restrictions or limitations; this Agreement and its terms; and any other information, written, oral or electronic, whether existing now or at some time in the future, whether pertaining to current or future developments or
prospects, and whether accessed prior to the Employee’s tenure with the Company or to be accessed during Employee’s future employment or association with the Company, which pertains to the Company’s affairs or interests or with whom
or how the Company does business. The Company acknowledges and agrees that Confidential Information shall not include information which is or becomes publicly available other than as a result of a disclosure by the Employee. 
 (b) The Employee shall promptly notify the Company if he has reason to believe that the unauthorized use, possession, or disclosure of any Confidential
Information has occurred or may occur. 
 (c) All physical items containing Confidential Information, including, but not limited to, the
business plan, know-how, collection methods and procedures, advertising techniques, marketing plans and methods, sales techniques, documentation, contracts, reports, letters, notes, any computer media, customer lists and all other information and
materials of the Company’s business and operations, shall remain the exclusive and confidential property of the Company and shall be returned, along with any copies or notes that the Employee made thereof or therefrom, to the Company when the
Employee ceases employment with the Company. The Employee further agrees to return copies of any Confidential Information contained on Employee’s home computer, portable computer or other similar device. Employee also agrees to allow
the Company, upon reasonable belief and with appropriate notice, access to any home computer, portable computer or other similar device maintained by Employee, including but not limited to, for the purpose of determining whether said Confidential
Information has been misappropriated. The Employee further agrees to promptly return all other property belonging to the Company upon the termination of Employee’s employment. 
 2. Non-Competition. Except as otherwise provided in this Agreement, without the prior written consent of the Company, the Employee hereby
covenants and agrees that at no time during the Employee’s employment with Company and for a period of one (1) year immediately following termination of Employee’s employment with the Company, whether voluntary or involuntary, shall
the Employee: 
 (a) directly or indirectly work for or engage in any capacity in any activities or provide strategic advice to Competitor
Businesses. Competitor Businesses shall be defined as (i) any business that is involved in the manufacture, sale, development of fabrications or manufacturing methods, or marketing of: athletic apparel or footwear (e.g., Reebok, Nike,
Adidas); sporting goods; tactical (military and/or law enforcement) 

  

 12 

 
apparel; hunting and fishing apparel; mountain sports apparel; accessories of such industries; or any business substantially similar to the present business
of the Company or such other business activity in which the Company may substantially engage; and (ii) retail enterprises which sell products that compete with the Company’s products; 
 (b) act in any way, directly or indirectly, with the purpose or effect of soliciting, diverting or taking away any business, customer, client or any
supplier of the Company; or 
 (c) otherwise compete with Company in the sale or licensing, directly or indirectly, as principal, agent or
otherwise, of any products competitive with the products, or services competitive with the services, developed or marketed by Company. 
 Written request for consent to be released from the Non-Competition provisions of this Agreement may be submitted by the Employee to the Company following the termination of Employee’s employment and must include all available
information described in Section 4 below. The Company will respond to the request for such consent within two (2) weeks of the request, except as provided in Section 4. In the Company’s sole discretion, it may release
Employee from the Non-Competition provisions of this Agreement, or reduce the non-competition period from a period of one (1) year immediately following Employee’s termination (“Non-Competition Period”) to a shorter
duration. In the event the Company does not release the Employee from the Non-Competition provision, for the duration of the Non-Competition period, the Company will pay Employee an amount equal to sixty percent (60%) of Employee’s
base salary as of the date of the termination of Employee’s employment, in accordance with the Company’s customary pay practices in effect at the time each payment is made. This amount shall be reduced by (a) the amount of any
severance Employee receives from the Company; and (b) the amount of any salary received during the Non-Competition period from employment in any capacity with an entity that is not a Competitor Business. 
 3. Non-Solicitation and Non-Interference. The Employee hereby covenants and agrees that at no time during the Employee’s
employment with Company and for a period of one (1) year immediately following termination of Employee’s employment with the Company, whether voluntary or involuntary, shall the Employee: 
 (a) solicit (other than on behalf of the Company) business or contracts for any products or services of the type provided, developed or under development
by the Company during the Employee’s employment by the Company, from or with any person or entity which was a customer of the Company for such products or services, or any prospective customer which the Company had solicited as of, or within
one year prior to, the Employee’s termination of employment with the Company; or directly or indirectly contract with any such customer or prospective customer for any product or service of the type provided, developed or which was under
development by the Company during the Employee’s employment with the Company; or 
 (b) knowingly interfere or attempt to interfere with
any transaction, agreement or business relationship in which the Company was involved during the Employee’s employment with the Company, nor will the Employee act in any way with 

  

 13 

 
the purpose or effect of hiring anyone who has been an employee of the Company, its divisions or subsidiaries; or soliciting, recruiting or encouraging,
directly or indirectly, any of the Company’s employees to leave the employ of the Company, its divisions or its subsidiaries. 
 4.
Notification of New Employment. Employee acknowledges and agrees that for a period of one (1) year following the date of termination of Employee’s employment with the Company, Employee will inform the Company, prior to the
acceptance of any job or any work as an independent contractor, of the identify of any new employer or other entity to which Employee is providing consulting or other services, along with Employee’s starting date, title, job description,
salary, and any other information which the Company may reasonably request to confirm Employee’s compliance with the terms of this Agreement. If Employee does not provide all information reasonably requested by the Company as provided in
this Section, the Company’s time to respond to a request for release from the Non-Competition provision under Section 2 will be extended to six (6) weeks, or until such time as the information is provided for the Company to make an
informed decision. 
 5. Reasonableness of Restrictions. Employee acknowledges and agrees that the restrictions imposed by this
Agreement are fair and reasonably required for the protection of the Company, and will not preclude Employee from becoming gainfully employed following the termination, for any reason, of employment with the Company. The Employee acknowledges
that employee will provide unique services to the Company and that this covenant has unique, substantial, and immeasurable value to the Company. In the event that the provisions of this Agreement should ever be deemed to exceed the limitations
permitted by applicable laws, Employee and the Company agree that such provisions shall be reformed to the maximum limitations permitted by the applicable laws. The Employee further acknowledges that the decision whether to consent to release
Employee from the provisions of this Agreement is within the sole discretion of the Company. 
 6. Injunctive Relief. Employee
acknowledges and agrees that in the event of a violation or threatened violation of any provision of this Agreement, the Company will sustain irreparable harm and will have the full right to seek injunctive relief, in addition to any other legal
remedies available, without the requirement of posting bond. 
 7. Survivability. This Agreement shall remain binding in the
event of the termination, for any reason, of employment with the Company. 
 8. Governing Law. The formation, construction and
interpretation of this Agreement shall at all times and in all respects be governed by the laws of the State of Maryland. 
 9. Severable
Provisions. The provisions of this Agreement are severable, and if any court determines that any provision of this Agreement is invalid or unenforceable, in whole or in part, any invalidity or unenforceability shall affect only that
provision, and shall not make any other provision of this Agreement invalid or 

  

 14 

 
unenforceable; and this Agreement shall be narrowed by the court to the extent required to be valid and enforceable. 
 10. Entire Agreement. This Agreement constitutes the entire agreement between the parties with respect to the subject matter contained
herein, and may not be modified except in a written document signed by each of the parties hereto. No waiver of any breach of any provision of this Agreement shall constitute a waiver of any other breach of that or any other provision hereof.

 IN WITNESS WHEREOF, the parties have executed the Agreement as of the date first above written. 
  

					
	  
	 		 	  

	By:	 		 	By:
			
	  
	 		 	  

	Title:	 		 	Title:

  

 15 

 ATTACHMENT B 
 RELEASE AGREEMENT 
 I understand and agree completely to the terms set forth in the Under Armour, Inc
Change in Control Severance Agreement (the “Agreement”). 
 I understand that this Release, together with the Agreement,
constitutes the complete, final and exclusive embodiment of the entire agreement between the Company and me with regard to the subject matter hereof. I am not relying on any promise or representation by the Company that is not expressly stated
therein. Certain capitalized terms used in this Release are defined in the Agreement. 
 I hereby confirm my obligations under the
Company’s Employee Confidentiality, Non-Competition and Non-Solicitation Agreement. 
 Except as otherwise set forth in this Release, I
hereby generally and completely release the Company and its parents, subsidiaries, successors, predecessors and affiliates, and its and their partners, members, directors, officers, employees, stockholders, shareholders, agents, attorneys,
predecessors, insurers, affiliates and assigns, from any and all claims, liabilities and obligations, both known and unknown, that arise out of or are in any way related to events, acts, conduct, or omissions occurring at any time prior to and
including the date I sign this Release. This general release includes, but is not limited to: (a) all claims arising out of or in any way related to my employment with the Company or the termination of that employment; (b) all
claims related to my compensation or benefits, including salary, bonuses, commissions, vacation pay, expense reimbursements, severance pay, fringe benefits, stock, stock options, or any other ownership interests in the Company (other than
compensation and benefits accrued before any termination of employment or any rights you may have under stock option grants); (c) all claims for breach of contract, wrongful termination, and breach of the implied covenant of good faith and fair
dealing; (d) all tort claims, including claims for fraud, defamation, emotional distress, and discharge in violation of public policy; and (e) all federal, state, and local statutory claims, including claims for discrimination, harassment,
retaliation, attorneys’ fees, or other claims arising under the federal Civil Rights Act of 1964 (as amended), the federal Americans with Disabilities Act of 1990 (as amended), the federal Age Discrimination in Employment Act (as amended), and
the federal Employee Retirement Income Security Act of 1974 (as amended). 
 I understand that I may consider whether to agree to the terms
contained herein for a period of twenty-one days after the date hereof. Accordingly, I will sign and return the acknowledgment copy of this Release to acknowledge my understanding of and agreement with the foregoing. Prior to my signing
this Release, I was advised to consult with an attorney. 
 This Release will become effective, enforceable and irrevocable seven days after
the date on which I sign it. During the seven-day period prior to this date, I may revoke this Release to accept the terms hereof by indicating in writing to the Company my 

  

 16 

 
intention to revoke. I understand that if I exercise my right to revoke hereunder, I will forfeit my right to receive any of the special benefits
offered to me under the Agreement, and to the extent such payments have already been made, I agree that I will immediately reimburse the Company for the amounts of such payment. 
  

			
	  

	By:	 	
		
	Date:	 	  

  

 17

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