Document:

Exhibit 10.5

 

GUARANTOR SECURITY AGREEMENT

 

This GUARANTOR
SECURITY AGREEMENT (this “Security Agreement”) is entered into as of February 26, 2019 by and among
(i) COLISEUM CAPITAL PARTNERS, L.P. (“CCP”), BLACKWELL PARTNERS LLC – SERIES A
(“Blackwell”) and COLISEUM CO-INVEST DEBT FUND, L.P. (“CCDF” and, together with
CCP and Blackwell, collectively “Coliseum” or “Lender”) and DELAWARE TRUST
COMPANY as collateral agent on behalf of Lender (in such capacity, the “Collateral Agent”), and (ii) PURPLE
INNOVATION, INC., a Delaware corporation, having a mailing address of 123 E 200 N, Alpine, Utah 84004
(“Debtor”).

 

RECITALS

 

Debtor has executed
and delivered a certain Guaranty, dated as of the Original Closing Date, of the obligations and liabilities of PURPLE INNOVATION,
LLC, a Delaware limited liability company, having a mailing address of 123 E 200 N, Alpine, Utah 84004 (“Borrower”)
to Lender (as may be amended, restated or otherwise modified from time to time, the “Guaranty”). Lender has
agreed to lend money to Borrower, pursuant to that certain Amended & Restated Credit Agreement by and between Borrower and
Lender, dated as of the date hereof (as may be amended, restated, or otherwise modified from time to time, the “Loan Agreement”),
but only upon the condition that Debtor execute and deliver this Security Agreement to secure the payment and performance of the
obligations and liabilities of Debtor under the Guaranty (the “Guaranty Secured Obligations”) in accordance
with the terms of this Security Agreement.

 

Borrower has executed
and delivered the Loan Agreement, but only upon the condition that Borrower execute and deliver this Security Agreement to secure
the payment and performance of the obligations and liabilities of Borrower under the Loan Agreement (the “Borrower Secured
Obligations” and, together with the Guaranty Secured Obligations, the “Secured Obligations”) in accordance
with the terms of this Security Agreement.

 

Capitalized terms used
but not otherwise defined herein shall have the meanings given them under the Loan Agreement.

 

AGREEMENT

 

The parties agree as
follows:

 

1. CREATION OF SECURITY INTEREST

 

1.1 Grant of Security
Interest. Debtor hereby grants to the Collateral Agent, on behalf of Lender, to secure the payment and performance in full
of the Secured Obligations, a continuing security interest in, and pledges to Collateral Agent, on behalf of Lender, the property
described in Exhibit A attached hereto (the “Collateral”), wherever located, whether now owned
or hereafter acquired or arising, and all proceeds and products thereof. Debtor represents, warrants, and covenants that the security
interest granted herein is and shall at all times continue to be a first priority perfected security interest in the Collateral
(to the extent perfection can be achieved by the filing of financing statements and any other actions requested or taken by the
Collateral Agent or Lender, as applicable), except as otherwise permitted in Section 5.8 of the Loan Agreement and the definition
of “Permitted Liens” therein (with references to “Borrower” in such provisions being deemed references
to Debtor).

 

     

     

    

 

If this Security Agreement
is terminated, Collateral Agent’s Lien on behalf of Lender in the Collateral shall continue until the Secured Obligations
are terminated and repaid in full in cash (other than inchoate indemnity obligations and any other obligations which by their terms
are to survive termination of this Security Agreement). Upon payment in full in cash of the Secured Obligations (other than inchoate
indemnity obligations and any other obligations which by their terms are to survive termination of this Security Agreement) and
at such time as Lender’s obligation to make credit accommodations under the Loan Agreement has terminated, this Security
Agreement shall be terminated and the Collateral Agent’s Liens on behalf of Lender shall automatically be released and all
rights therein shall revert to Debtor, and Collateral Agent shall, at Debtor’s sole cost and expense, permit the filing of
UCC termination statements and all other Lien release agreements reasonably requested by Debtor, in each case at the sole cost
and expense of Debtor.

 

1.2 Financing Statements.
This Security Agreement constitutes an authenticated record which authorizes Lender (or Collateral Agent, on behalf of Lender),
to file such financing statements as Lender determines appropriate. Such financing statements may indicate the Collateral as “all
assets of the Debtor” or words of similar effect, or as being of an equal or lesser scope, or with greater detail, all in
Lender’s discretion. Without limiting the generality of the foregoing, Debtor hereby expressly authorizes Lender (or Collateral
Agent, on behalf of Lender) to file financing statements, with all appropriate jurisdictions, as Lender in its sole discretion
deems appropriate from time to time, in order to perfect, protect, or vest more securely Lender’s security interest in the
Collateral.

 

1.3 Delivery of
Additional Documentation Required. Debtor shall from time to time execute and deliver to Lender, at the request of Lender (or
Collateral Agent, on behalf of Lender), all financing statements and other documents that Lender may reasonably request, in form
and substance reasonably satisfactory to Lender, to perfect and continue Lender’s security interest in the Collateral.

 

2. REPRESENTATIONS AND WARRANTIES.

 

2.1 Debtor hereby makes
the representations and warranties set forth in Article II of the Loan Agreement (which representations and warranties are incorporated
by reference herein) with references to “Borrower” therein being deemed references to Debtor, mutatis mutandis.

 

3. EVENTS OF DEFAULT

 

The following shall
constitute an event of default by Debtor under this Security Agreement (an “Event of Default”):

 

3.1 Guaranty; Loan
Documents. If an Event of Default (as defined therein) occurs under the Loan Agreement, the Guaranty or any of the other Loan
Documents.

 

    2

     

    

 

4. LENDER’S RIGHTS AND REMEDIES

 

4.1 Rights and Remedies.
Upon the occurrence and during the continuance of an Event of Default, Lender may, at its election, without notice of its election
and without demand, take any action permitted under the Loan Agreement, all of which are authorized by Debtor (with references
to “Borrower” therein being deemed references to Debtor), any such exercise shall be by Majority Lenders on behalf
of all other applicable Lenders.

 

4.2 Remedies Cumulative.
Lender’s rights and remedies under this Security Agreement, the Guaranty, the Loan Documents, and all other agreements shall
be cumulative. Lender shall have all other rights and remedies not inconsistent herewith as provided under the Code, by law, or
in equity. No exercise by Lender of one right or remedy shall be deemed an election, and no waiver by Lender of any Event of Default
on Debtor’s part shall be deemed a continuing waiver. No delay by Lender shall constitute a waiver, election, or acquiescence
by it.

 

4.3 Demand; Protest.
Debtor waives demand, protest, notice of protest, notice of default or dishonor, notice of payment and nonpayment, notice of any
default, nonpayment at maturity, release, compromise, settlement, extension, or renewal of accounts, documents, instruments, chattel
paper, and guarantees at any time held by Lender on which Debtor may in any way be liable.

 

5. CHOICE OF LAW AND VENUE; JURY TRIAL
WAIVER

 

The laws of the State
of New York shall apply to this Security Agreement. DEBTOR ACCEPTS FOR ITSELF AND IN CONNECTION WITH ITS PROPERTIES, UNCONDITIONALLY,
THE NON-EXCLUSIVE JURISDICTION OF ANY STATE OR FEDERAL COURT OF COMPETENT JURISDICTION IN THE STATE OF NEW YORK IN ANY ACTION,
SUIT, OR PROCEEDING OF ANY KIND, AGAINST IT WHICH ARISES OUT OF OR BY REASON OF THIS SECURITY AGREEMENT. NOTWITHSTANDING THE FOREGOING,
LENDER (OR COLLATERAL AGENT, ON BEHALF OF LENDER)SHALL HAVE THE RIGHT TO BRING ANY ACTION OR PROCEEDING AGAINST DEBTOR OR ITS PROPERTY
IN THE COURTS OR ANY OTHER JURISDICTION WHICH LENDER DEEMS NECESSARY OR APPROPRIATE IN ORDER TO REALIZE ON THE COLLATERAL OR TO
OTHERWISE ENFORCE LENDER’S OR COLLATERAL AGENT’S RIGHT AGAINST DEBTOR OR ITS PROPERTY.

 

TO THE FULLEST EXTENT
PERMITTED BY APPLICABLE LAW, DEBTOR, COLLATERAL AGENT AND LENDER EACH HEREBY WAIVE THEIR RESPECTIVE RIGHTS TO A JURY TRIAL
OF ANY CLAIM OR CAUSE OF ACTION BASED UPON OR ARISING OUT OF ANY OF THE LOAN DOCUMENTS OR ANY OF THE TRANSACTIONS CONTEMPLATED
THEREIN, INCLUDING CONTRACT CLAIMS, TORT CLAIMS, BREACH OF DUTY CLAIMS, AND ALL OTHER COMMON LAW OR STATUTORY CLAIMS. EACH PARTY
RECOGNIZES AND AGREES THAT THE FOREGOING WAIVER CONSTITUTES A MATERIAL INDUCEMENT FOR IT TO ENTER INTO THIS SECURITY AGREEMENT.
EACH PARTY REPRESENTS AND WARRANTS THAT IT HAS REVIEWED THIS WAIVER WITH ITS LEGAL COUNSEL AND THAT IT KNOWINGLY AND VOLUNTARILY
WAIVES ITS JURY TRIAL RIGHTS FOLLOWING CONSULTATION WITH LEGAL COUNSEL.

 

    3

     

    

 

6. GENERAL PROVISIONS

 

6.1 Successors and
Assigns. This Security Agreement shall bind and inure to the benefit of the respective successors and permitted assigns of
each of the parties; provided, however, that neither this Security Agreement nor any rights hereunder may be assigned
by Debtor without Lender’s prior written consent, which consent may be granted or withheld in Lender’s sole discretion.
Lender (or Collateral Agent, on behalf of Lender) shall have the right with the consent of Debtor (which consent shall not be unreasonably
withheld, conditioned or delayed and shall not be required if (a) an Event of Default is continuing or (b) such assignment or participation
is to an affiliate of a Lender or the Collateral Agent) to sell, transfer, negotiate, or grant participations in all or any part
of, or any interest in Lender’s obligations, rights and benefits hereunder in the manner set forth in the Loan Agreement.

 

6.2 Indemnification.
Debtor shall defend, indemnify and hold harmless Lender and Collateral Agent and each of their respective officers, employees,
and agents against: (a) all obligations, demands, claims, and liabilities claimed or asserted by any other party in connection
with the transactions contemplated by this Security Agreement; and (b) all losses or Lender Expenses in any way suffered, incurred,
or paid by Lender or Collateral Agent as a result of or in any way arising out of, following, or consequential to transactions
between Lender (or Collateral Agent on behalf of Lender) and Debtor whether under this Security Agreement or otherwise (including
without limitation reasonable attorneys’ fees and expenses), except for losses caused by Lender’s or Collateral Agent’s
gross negligence or willful misconduct, as applicable.

 

6.3 Right of Set-Off.
Debtor hereby grants to Collateral Agent on behalf of Lender, a lien, security interest and right of setoff as security for all
Secured Obligations to Collateral Agent on behalf of Lender, whether now existing or hereafter arising upon and against all deposits,
credits, collateral and property, now or hereafter in the possession, custody, safekeeping or control of Lender or any entity under
the control of Collateral Agent on behalf of Lender or in transit to any of them. At any time after the occurrence and during the
continuance of an Event of Default, without demand or notice, Collateral Agent or Lender, as applicable, may set off the same or
any part thereof and apply the same to any liability or obligation of Debtor even though unmatured and regardless of the adequacy
of any other collateral securing the loan. ANY AND ALL RIGHTS TO REQUIRE LENDER TO EXERCISE ITS RIGHTS OR REMEDIES WITH RESPECT
TO ANY OTHER COLLATERAL WHICH SECURES THE SECURED OBLIGATIONS, PRIOR TO EXERCISING ITS RIGHT OF SETOFF WITH RESPECT TO SUCH DEPOSITS,
CREDITS OR OTHER PROPERTY OF DEBTOR, ARE HEREBY KNOWINGLY, VOLUNTARILY AND IRREVOCABLY WAIVED.

 

6.4 Time of Essence.
Time is of the essence for the performance of all obligations set forth in this Security Agreement.

 

6.5 Severability
of Provisions. Each provision of this Security Agreement shall be severable from every other provision of this Security Agreement
for the purpose of determining the legal enforceability of any specific provision.

 

    4

     

    

 

6.6 Amendments in
Writing, Integration. This Security Agreement cannot be changed or terminated orally. This Security Agreement and the other
Loan Documents represent the entire agreement about this subject matter and supersede prior negotiations or agreements.

 

6.7 Counterparts.
This Security Agreement may be executed in any number of counterparts and by different parties on separate counterparts, each of
which, when executed and delivered, shall be deemed to be an original, and all of which, when taken together, shall constitute
but one and the same Security Agreement.

 

6.8 Survival.
All covenants, representations and warranties made in this Security Agreement shall continue in full force and effect so long as
any liabilities and obligations under the Guaranty and this Security Agreement remain outstanding. The obligations of Debtor to
indemnify Lender with respect to the expenses, damages, losses, costs and liabilities described in this Security Agreement shall
survive until all applicable statute of limitations periods with respect to actions that may be brought against Lender (or Collateral
Agent on behalf of Lender) have run.

 

6.9 Amendment of
Loan Documents. Debtor authorizes Collateral Agent on behalf of Lender, without notice to or demand upon Debtor and without
affecting its liability hereunder, from time to time to (a) renew, extend, or otherwise change the terms of the Loan Documents
or any part thereof; (b) take and hold security for the payment of the Loan Documents, and exchange, enforce, waive and release
any such security; and (c) apply such security and direct the order or manner of sale thereof as Lender in its sole discretion
may determine.

 

6.10 Debtor Waivers.
Debtor waives any right to require Lender (or Collateral Agent on behalf of Lender) to (a) proceed against Borrower, Debtor,
any other guarantor or any other person; (b) proceed against or exhaust any security held from Borrower or Debtor; (c) marshal
any assets of Borrower or Debtor; or (d) pursue any other remedy in Lender’s power whatsoever. Lender (or Collateral
Agent, on behalf of Lender) may, at its election, exercise or decline or fail to exercise any right or remedy it may have against
Borrower or Debtor or any security held by Lender (or Collateral Agent, on behalf of Lender), including without limitation the
right to foreclose upon any such security by judicial or nonjudicial sale, without affecting or impairing in any way the liability
of Debtor hereunder. Debtor waives any defense arising by reason of any disability or other defense of Borrower or Debtor or by
reason of the cessation from any cause whatsoever of the liability of Borrower or Debtor. Debtor waives any setoff, defense or
counterclaim that Borrower or Debtor may have against Lender (or Collateral Agent, on behalf of Lender). Debtor waives any defense
arising out of the absence, impairment or loss of any right of reimbursement or subrogation or any other rights against Borrower
or Debtor. Debtor shall have no right of subrogation or reimbursement, contribution or other rights against Borrower, and Debtor
waives any right to enforce any remedy that Lender (or Collateral Agent, on behalf of Lender) now has or may hereafter have against
Borrower. Debtor waives all rights to participate in any security now or hereafter held by Lender (or Collateral Agent, on behalf
of Lender). Debtor waives all presentments, demands for performance, notices of nonperformance, protests, notices of protest, notices
of dishonor, and notices of acceptance of this Security Agreement and of the existence, creation, or incurring of new or additional
indebtedness. Debtor assumes the responsibility for being and keeping itself informed of the financial condition of Borrower and
of all other circumstances bearing upon the risk of nonpayment of any indebtedness or nonperformance of any obligation of Borrower,
warrants to Lender (and Collateral Agent, on behalf of Lender) that it will keep so informed, and agrees that absent a request
for particular information by Debtor, Lender (or Collateral Agent, on behalf of Lender) shall have no duty to advise Debtor of
information known to Lender (or Collateral Agent, on behalf of Lender) regarding such condition or any such circumstances.

 

6.11 Insolvency.
If Borrower becomes insolvent or is adjudicated bankrupt or files an insolvency proceeding, or if such a petition is filed against
Borrower, and in any such proceeding some or all of any indebtedness or obligations under the Loan Documents is terminated or rejected
or any obligation of Borrower is modified or abrogated, or if Borrower’s obligations are otherwise avoided for insolvency,
bankruptcy or any similar reason, Debtor agrees that Debtor’s liability hereunder shall not thereby be affected or modified
and such liability shall continue in full force and effect as if no such action or proceeding had occurred. This Security Agreement
shall continue to be effective or be reinstated, as the case may be, if any payment must be returned by Lender (or Collateral Agent,
on behalf of Lender) upon the insolvency, bankruptcy or reorganization of Borrower or Debtor, any other person, or otherwise, as
though such payment had not been made.

 

[The remainder of this page is intentionally
left blank]

 

    5

     

    

 

IN WITNESS WHEREOF,
the parties hereto have caused this Security Agreement to be executed as of the date first above written.

 

	 	DEBTOR:
	 	 
	 	PURPLE
    INNOVATION, INC.
	 	 	 
	 	By:	/s/
    Joseph B. Megibow
	 	Name:  	Joseph B. Megibow
	 	Title:	Chief Executive Officer
	 	 	 
	 	LENDERS:
	 	 
	 	COLISEUM
    CAPITAL PARTNERS, L.P.
	 	 
	 	By: Coliseum
    Capital, LLC, its general partner
	 	 	 
	 	By:	/s/
    Chris Shackelton
	 	Name:	Chris Shackelton
	 	Title:	Manager
	 	 	 
	 	BLACKWELL
    PARTNERS LLC – SERIES A
	 	 
	 	By: Coliseum
    Capital Management, LLC, its attorney-in-fact
	 	 	 
	 	By:	/s/
    Chris Shackelton
	 	Name:	Chris Shackelton
	 	Title:	Managing Partner
	 	 	 
	 	COLISEUM
    CO-INVEST DEBT FUND, L.P.
	 	 
	 	By: Coliseum
    Capital, LLC, its general partner
	 	 	 
	 	By:	/s/
    Chris Shackelton
	 	Name:	Chris Shackelton
	 	Title:	Manager
	 	 	 
	 	COLLATERAL
    AGENT:
	 	 
	 	DELAWARE
    TRUST COMPANY
	 	 	 
	 	By:	/s/
    Alan R. Halpern
	 	Name:	Alan R. Halpern
	 	Title:	Vice President

 

     

     

    

 

EXHIBIT A

 

The Collateral consists
of all of Debtor’s right, title and interest in and to the following personal property:

 

All goods, Accounts
(including health-care receivables), Equipment, Inventory, contract rights or rights to payment of money, leases, license agreements,
franchise agreements, General Intangibles, Intellectual Property, commercial tort claims, documents, instruments (including any
promissory notes), chattel paper (whether tangible or electronic), cash, deposit accounts, fixtures, letters of credit rights (whether
or not the letter of credit is evidenced by a writing), securities, and all other investment property, supporting obligations,
and financial assets, whether now owned or hereafter acquired, wherever located; and

 

All of Debtor’s
books and records relating to the foregoing, and any and all claims, rights and interests in any of the above and all substitutions
for, additions, attachments, accessories, accessions and improvements to and replacements, products, proceeds and insurance proceeds
of any or all of the foregoing.

 

Notwithstanding the
foregoing, the Collateral does not include (a) more than sixty-five percent (65%) of the presently existing and hereafter arising
issued and outstanding shares of capital stock owned by Debtor of any Foreign Subsidiary which shares entitle the holder thereof
to vote for directors or any other matter; (b) U.S. intent-to-use trademark application or “intent-to-use” service
mark application before the filing of a ”Statement of Use” or an “Amendment to Allege Use” with respect
thereto with the United States Patent and Trademark Office, to the extent that and during the period in which the grant of a security
interest therein would impair the validity or enforceability of, or render void or voidable or result in the cancellation of any
of the Debtor’s right, title, or interest therein of any such trademark or service mark application under applicable federal
law, (c) rights held under a permit, license or contract that are not assignable by their terms without the consent of the licensor,
issuer or contract counterparty thereof (but only to the extent such restriction on assignment is enforceable under Applicable
Law, and upon the termination of such restriction, such rights shall immediately become Collateral without any action by Debtor
or Lender); (d) any interest of Debtor in any Equipment subject to an Equipment lease or purchase money loan secured by such Equipment
if Debtor is prohibited by the terms of such lease or loan from granting a security interest in such Equipment or under which such
an assignment or Lien in such Equipment would cause a default to occur under such lease or loan; provided, however,
that upon termination of such prohibition, such interest shall immediately become Collateral without any action by Debtor or Lender;
or (e) Excluded Deposit Accounts.Exhibit 10.6

 

INTELLECTUAL PROPERTY SECURITY
AGREEMENT

 

This Intellectual Property
Security Agreement (“Agreement”) is entered into as of February 26, 2019, by and between (i) COLISEUM CAPITAL
PARTNERS, L.P. (“CCP”), BLACKWELL PARTNERS LLC – SERIES A (“Blackwell”)
and COLISEUM CO-INVEST DEBT FUND, L.P. (“CCDF” and, together with CCP and Blackwell, collectively “Coliseum”
or “Lender”) and DELAWARE TRUST COMPANY as collateral agent on behalf of Lender (in such capacity, the
“Collateral Agent”), and (ii) PURPLE INNOVATION, INC., a Delaware corporation, (“Parent Grantor”)
and (iii) PURPLE INNOVATION, LLC, a Delaware limited liability company (“Borrower Grantor” and, together
with Parent Grantor, the “Grantors” and each, a “Grantor”).

 

RECITALS

 

A. Parent Grantor has
executed and delivered a certain Guaranty, dated as of the date hereof, of the obligations and liabilities of Borrower Grantor
to Lender (as may be amended, restated or otherwise modified from time to time, the “Guaranty”). Lender has
agreed to lend money to Borrower Grantor, pursuant to that certain Amended and Restated Credit Agreement by and between Borrower
Grantor and Lender, dated as of the date hereof (as may be amended, restated, or otherwise modified from time to time, the “Credit
Agreement”), but only upon the condition that Parent Grantor shall grant to Lender a security interest in its Intellectual
Property constituting Collateral (collectively, the “Intellectual Property Collateral”) to secure the obligations
of Parent Grantor to Lender.

 

B. Borrower Grantor
has executed and delivered the Credit Agreement, but only upon the condition that Borrower Grantor shall grant to Lender a security
interest in its Intellectual Property Collateral to secure the obligations of Borrower Grantor to Lender.

 

C. Pursuant to the
terms of the Credit Agreement, each Grantor has granted to the Collateral Agent, on behalf of Lender, a security interest in all
of such Grantor’s right, title and interest, whether presently existing or hereafter acquired, in, to and under all of the
Collateral. Capitalized terms used but not otherwise defined herein shall have the meanings given them under the Credit Agreement.

 

NOW, THEREFORE, for
good and valuable consideration, receipt of which is hereby acknowledged, and intending to be legally bound, as collateral security
for the prompt and complete payment when due of the Obligations, each Grantor hereby represents, warrants, covenants and agrees
as follows:

 

AGREEMENT

 

1. Grant of Security
Interest. To secure the Obligations, each Grantor grants and pledges to the Collateral Agent, on behalf of Lender, a security
interest in all of such Grantor’s right, title and interest in, to and under the Intellectual Property Collateral, including,
without limitation, the following:

 

(a)
Any and all copyright rights, copyright applications, copyright registrations and like protections in each work of authorship
and derivative work thereof, whether published or unpublished and whether or not the same also constitutes a trade secret, now
or hereafter existing, created, acquired or held, including without limitation those set forth on Exhibit A attached hereto
(collectively, the “Copyrights”);

 

     

     

    

 

(b) Any and all trade
secrets, and any and all intellectual property rights in computer software and computer software products now or hereafter existing,
created, acquired or held;

 

(c) Any and all design
rights that may be available to such Grantor now or hereafter existing, created, acquired or held;

 

(d) All patents,
patent applications and like protections including, without limitation, improvements, divisions, continuations, renewals,
reissues, extensions and continuations-in-part of the same, including without limitation the patents and patent applications
set forth on Exhibit B attached hereto (collectively, the “Patents”);

 

(e) Any trademark and
service mark rights, whether registered or not, applications to register and registrations of the same and like protections, and
the entire goodwill of the business of such Grantor connected with and symbolized by such trademarks, including without limitation
those set forth on Exhibit C attached hereto (collectively, the “Trademarks”);

 

(f) All mask works or
similar rights available for the protection of semiconductor chips, now owned or hereafter acquired, including, without limitation
those set forth on Exhibit D attached hereto (collectively, the “Mask Works”);

 

(g) Any and all claims
for damages by way of past, present and future infringements of any of the rights included above, with the right, but not the obligation,
to sue for and collect such damages for said use or infringement of the intellectual property rights identified above;

 

(h) All licenses or other
rights to use any of the Copyrights, Patents, Trademarks, or Mask Works and all license fees and royalties arising from such use
to the extent permitted by such license or rights;

 

(i) All amendments, renewals
and extensions of any of the Copyrights, Trademarks, Patents, or Mask Works; and

 

(j) All proceeds and
products of the foregoing, including without limitation all payments under insurance or any indemnity or warranty payable in respect
of any of the foregoing.

 

Notwithstanding
the foregoing, the Intellectual Property Collateral does not include (a) U.S. intent-to-use trademark application or “intent-to-use”
service mark application before the filing of a “Statement of Use” or an “Amendment to Allege Use” with
respect thereto with the United States Patent and Trademark Office, to the extent that and during the period in which the grant
of a security interest therein would impair the validity or enforceability of, or render void or voidable or result in the cancellation
of any of any Grantor’s right, title, or interest therein of any such trademark or service mark application under applicable
federal law and (b) rights held under a permit, license or contract that are not assignable by their terms without the consent
of the licensor, issuer or contract counterparty thereof (but only to the extent such restriction on assignment is enforceable
under Applicable Law, and upon the termination of such restriction, such rights shall immediately become Collateral without any
action by Borrower, Lender or the Collateral Agent, on behalf of Lender).

 

    	 	2	 

     

    

 

2. Recordation.
Each Grantor authorizes the Commissioner for Patents, the Commissioner for Trademarks and the Register of Copyrights and any other
government officials to record and register this Agreement upon request by Lender, or Collateral Agent, on behalf of Lender.

 

3. Loan Documents.
This Agreement has been entered into pursuant to and in conjunction with the Credit Agreement, which is hereby incorporated by
reference. The provisions of the Credit Agreement shall supersede and control over any conflicting or inconsistent provision herein.
The rights and remedies of Lender, or Collateral Agent on behalf of Lender, with respect to the Intellectual Property Collateral
are as provided by the Credit Agreement and related documents, and nothing in this Agreement shall be deemed to limit such rights
and remedies.

 

4. Execution in
Counterparts. This Agreement may be executed in counterparts (and by different parties hereto in different counterparts), each
of which shall constitute an original, but all of which when taken together shall constitute a single contract. Delivery of an
executed counterpart of a signature page to this Agreement by facsimile or in electronic (i.e., “pdf” or “tif”
format) shall be effective as delivery of a manually executed counterpart of this Agreement.

 

5. Successors and
Assigns. This Agreement will be binding on and shall inure to the benefit of the parties hereto and their respective successors
and assigns.

 

6. Governing Law.
This Agreement and any claim, controversy, dispute or cause of action (whether in contract or tort or otherwise) based upon, arising
out of or relating to this Agreement and the transactions contemplated hereby and thereby shall be governed by, and construed in
accordance with, the laws of the United States and the State of New York, without giving effect to any choice or conflict of law
provision or rule (whether of the State of New York or any other jurisdiction).

 

 

[Signature page follows]

    	 	3	 

     

    

 

IN WITNESS WHEREOF,
the parties have caused this Agreement to be duly executed by its officers thereunto duly authorized as of the first date written
above.

 

	 	GRANTORS:
	 	 
	 	PURPLE INNOVATION, INC.
	 	 
	 	By:	/s/ Joseph B. Megibow
	 	Name:	Joseph B. Megibow
	 	Title: 	Chief Executive Officer
	 	 
	 	PURPLE INNOVATION, LLC
	 	 
	 	By:	/s/ Joseph B. Megibow
	 	Name:	Joseph B. Megibow
	 	Title: 	Chief Executive Officer

 

 

[Signature Page to Intellectual Property
Security Agreement] 

    	 	4	 

     

    

 

	 	LENDER:
	 	 
	 	COLISEUM CAPITAL PARTNERS, L.P.
	 	By: Coliseum Capital, LLC, its general partner
	 	 
	 	By:	/s/ Chris Shackelton
	 	Name:	Chris Shackelton
	 	Title:	Manager
	 	 
	 	BLACKWELL PARTNERS LLC – SERIES A
	 	By: Coliseum Capital Management, LLC, its attorney-in-fact
	 	 
	 	By:	/s/ Chris Shackelton
	 	Name:	Chris Shackelton
	 	Title:	Managing Partner
	 	 
	 	COLISEUM CO-INVEST DEBT FUND, L.P.
	 	By: Coliseum Capital, LLC, its general partner
	 	 
	 	By:	/s/ Chris Shackelton
	 	Name:	Chris Shackelton
	 	Title:	Manager
	 	 
	 	COLLATERAL AGENT:
	 	 
	 	DELAWARE TRUST COMPANY
	 	 
	 	By:	/s/ Alan R. Halpern
	 	Name:	 Alan R. Halpern
	 	Title:	Vice President

 

 

5

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