Document:

Exhibit 10.21

                            SENDTEC ACQUISITION CORP.
                         877 Executive Center Drive West
                                    Suite 300
                          St. Petersburg, Florida 33702

                            RELATIONSERVE MEDIA, INC.
                            6700 North Andrews Avenue
                         Fort Lauderdale, Florida 33309

                                February 3, 2006

To the Purchasers Under
The Securities Purchase Agreement
Dated as of October 31, 2005

Re:   Securities Purchase Agreement dated as of October 31, 2005

Ladies and Gentlemen:

Reference is made to the Securities Purchase Agreement (the "PURCHASE
AGREEMENT"), dated as of October 31, 2005, among SendTec Acquisition Corp., a
Delaware corporation ("STAC"), RelationServe Media, Inc., a Delaware corporation
(the "COMPANY"), and each purchaser identified on the signature pages thereto
(each, including its successors and assigns, a "PURCHASER" and collectively the
"PURCHASERS") and Christiana Corporate Services, Inc., a Delaware corporation,
in its capacity as administrative agent for the Purchasers (together with its
successors and assigns in such capacity, the "AGENT"), and the transactions
contemplated thereby. Capitalized terms used in and not otherwise defined in
this letter shall have the meanings ascribed to them in the Purchase Agreement.

In connection with and effective upon the closing of the Consolidation to be
effected today pursuant to the Purchase Agreement, STAC, the Company and the
Purchasers agree as follows:

1. STAC has not and will not satisfy the covenants set forth in Section 4.21(b)
of the Purchase Agreement to have minimum EBITDA for the fourth quarter of 2005
and fiscal year 2005 of $1,725,000 and $5,200,000 and therefore, the minimum
EBITDA for the fourth quarter shall be $650,000 and for fiscal year 2005 shall
be $4,350,000. Further, following the closing of the Consolidation, the
financial covenants under Section 4.21 will be of no further force and effect.

2. The Company financial covenant targets set forth in Schedules 4.22(a), (b)
and (c) of the Purchase Agreement are restated in their entirety as set forth in
the amended Schedules 4.22(a), (b) and (c) attached to this letter agreement.

3. Sunrise Equity Partners, L.P., has indicated its interest in a subscription
and purchase of $750,000.00 of Company Common Stock (500,000 shares at $1.50 per
share) to close contemporaneously with the Consolidation ("Investment") pursuant
to a stock purchase agreement, including the provision of rights to "piggy-back"
registration of such Company Common Stock to be effected upon the filing of the
Registration Statement. The use of proceeds from the Investment will be to
repurchase approximately an equal amount of shares owned by Scott Hirsch or his
affiliates as required in the Consolidation. The Required Purchasers hereby
consent to the Investment upon the terms and conditions described herein with
such immaterial changes and revisions as the officer executing the same shall
determine, PROVIDED, HOWEVER, that there shall be no change in the number of
shares or price of the Investment. The Required Purchasers also waive compliance
with the provisions of Section 4.15, "Participation in Future Financing," and
Section 4.16, "Subsequent Equity Sales" solely with respect to the Investment.

4. In addition, for the absence of doubt and for the purpose of satisfaction of
any covenants, conditions, or restrictions in or relating to the Purchase
Agreement, or applicable to the Company or STAC, as now in effect or as may
hereafter be modified or amended, the amount of any non-cash charges associated
with the Investment shall be included (added back) in any calculations of such
amounts.

5. (a) In consideration of the Purchasers (i) forbearing to call a covenant
default or breach of Section 4.21(b) of the Purchase Agreement, (ii) agreeing to
amend Schedules 4.22(a), (b) and (c) of the Purchase Agreement and (iii)
consenting to the Investment and waiving the provisions of Sections 4.15 and
4.16, the Company shall issue 525,000 shares (the "Shares") of its common stock,
par value $0.001 per share (the "Common Stock"), pro rata to the Purchasers in
accordance with their respective ownership of the principal amounts of the STAC
Debentures, at the closing of the Consolidation being effected today, as set
forth next to their name on the signature page hereto.

         (b) Certificates for the Shares, duly registered in the names of the
Purchasers and containing the necessary restrictive legends, shall be delivered
to Morrison & Foerster LLP by the close of business on the Consolidation Date
for delivery to the respective Purchasers.

         (c) The Shares shall be included in the "Registrable Securities" as
defined in and pursuant to the Company Registration Rights Agreement, the form
of which is attached as Exhibit D to the Purchase Agreement, and the final
version of which shall be executed and delivered in connection with the closing
of the Consolidation.

6. Except as specifically set forth in this letter agreement, the covenants,
terms and provisions of the Purchase Agreement and the other Transaction
Documents remain in full force and effect and the Purchasers have not waived, or
agreed to the amendment of, any other provisions thereof. In no event shall this
letter, any other action undertaken pursuant to the Purchase Agreement or the
other Transaction Documents, or any inaction by Agent or the Purchasers
constitute (i) a waiver, estoppel or agreement to forbear (except as
specifically set forth herein) with respect to Agent's and the Purchasers'
rights,

defenses, remedies, or privileges at law or in equity under the Purchase
Agreement, the other Transaction Documents or otherwise; or (ii) a waiver of any
Default or Event of Default under the STAC Debentures. No delay by Agent or the
Purchaser in exercising any of their respective rights or remedies shall operate
as a waiver of any rights or remedies that Agent or the Purchasers may have.

         This letter agreement shall be effective upon execution and delivery
thereof by STAC, the Company and the holders of 75% of the principal amount of
the Debentures.

                                   SENDTEC ACQUISITION CORP.

                                   By: /s/ Paul Soltoff
                                       ----------------------------
                                       Name:   Paul Soltoff
                                       Title:  CEO

                                   RELATIONSERVE MEDIA, INC.

                                   By: /s/ Shawn McNamara
                                       ------------------------------
                                       Name:   Shawn McNamara
                                       Title:  CEO

AGREED AND ACCEPTED                       SHARES OF RSVM COMMON TO BE RECEIVED

LB I GROUP INC.                           150,215 shares
($10 million principal amount)

By: /s/ Eric S. Salzman
    -----------------------------
    Name:   Eric S. Salzman
    Title:  SVP

ALEXANDRA GLOBAL MASTER FUND, LTD.        75,107 shares
($5 million principal amount)

By:_______________________________
   Name:
   Title:

CAMOFI MASTER LDC                         30,043 shares
($2 million principal amount)

By: /s/
    -------------------------------
    Name:
    Title:

JGB CAPITAL, L.P.                         11,266 shares
($750 million principal amount)

By: JGB Management Inc, as General
    Partner

By: /s/ Brett Cohen
    ---------------------------------
     Name:   Brett Cohen
     Title:  President JGB Management,
             Inc. as General Partner

MELLON HBV MASTER U.S. EVENT DRIVEN
   FUND L.P.                              22,532 shares
($1.5 million principal amount)

By: /s/
    ----------------------------------
     Name:
     Title:    Managing Director

MELLON HBV MASTER GLOBAL EVENT            67,597 shares
   DRIVEN FUND LP
($4.5 million principal amount)

By: /s/
    ----------------------------------
     Name:
     Title:    Managing Director

PALISADES MASTER FUND LP                  60,086 shares
($4 million principal amount)

By: /s/ Andrew Reckles
    -----------------------------------
     Name:   Andrew Reckles
     Title:  General Partner

PORTSIDE GROWTH AND OPPORTUNITY FUND      30,043 shares
($2 million principal amount)

By: /s/
    ------------------------------------
     Name:
     Title:

By:_____________________________________  31,004 shares
   Mark Salter
   ($200,000 principal amount)

SDS CAPITAL GROUP                         60,086 shares
SPC LTD.
($4 million principal amount)

By: /s/ Steve Derby
    -------------------------------------
    Name:   Steve Derby
    Title:  Director

RHP MASTER FUND, LTD/                     15,021 shares
($1 million principal amount)

By: /s/
    ------------------------------------
     Name:
     Title:

                                COMPANY COVENANT

                                SCHEDULE 4.22(A)

 -----------------------------------------------------------------------------------
                                 CURRENT MAXIMUM             REVISED MAXIMUM
                                   CONSOLIDATED                CONSOLIDATED
      PERIOD                   CAPITAL EXPENDITURES        CAPITAL EXPENDITURES
 -----------------------------------------------------------------------------------

 4th Quarter 2005                    $350,000                    $350,000
 -----------------------------------------------------------------------------------
 1st Quarter 2006                    $250,000                    $550,000
 -----------------------------------------------------------------------------------
 2nd Quarter 2006                    $250,000                    $375,000
 -----------------------------------------------------------------------------------
 3rd Quarter 2006                    $300,000                    $300,000
 -----------------------------------------------------------------------------------
 4th Quarter 2006                    $350,000                    $350,000
 -----------------------------------------------------------------------------------
 Fiscal Year 2006                       n/a                         n/a
 -----------------------------------------------------------------------------------
 Thereafter, per                     $350,000                    $350,000
 quarter until maturity
 -----------------------------------------------------------------------------------

                                COMPANY COVENANT

                                SCHEDULE 4.22(B)

---------------------------------------------------------------------------------
       PERIOD                 CURRENT MINIMUM              REVISED MINIMUM
                            CONSOLIDATED EBITDA          CONSOLIDATED EBITDA
---------------------------------------------------------------------------------

4th Quarter 2005                   $2,325,000                    n/a
---------------------------------------------------------------------------------
Fiscal Year 2005                   $7,200,000                    n/a
---------------------------------------------------------------------------------
1st Quarter 2006                   $2,075,000                 $1,257,000
---------------------------------------------------------------------------------
2nd Quarter 2006                   $2,250,000                 $2,013,000
---------------------------------------------------------------------------------
3rd Quarter 2006                   $2,530,000                 $2,324,000
---------------------------------------------------------------------------------
4th Quarter 2006                   $2,875,000                 $2,840,000
---------------------------------------------------------------------------------
Fiscal Year 2006                   $9,730,000                 $8,434,000
---------------------------------------------------------------------------------
Thereafter, per quarter            $2,875,000                 $2,840,000
until maturity
---------------------------------------------------------------------------------

                                COMPANY COVENANT

                                SCHEDULE 4.22(C)

---------------------------------------------------------------------------
          PERIOD                     CURRENT MINIMUM CASH BALANCES
---------------------------------------------------------------------------

Quarter during which the                     $3,000,000
Consolidation Date occurs and
each subsequent quarter of the
same fiscal year
---------------------------------------------------------------------------
Fiscal Year during which the                 $3,000,000
Consolidation Date occurs
---------------------------------------------------------------------------
Thereafter per quarter until                 $4,000,000
maturity
---------------------------------------------------------------------------

------------------------------------------------------------------------------
             PERIOD                       REVISED MINIMUM CASH BALANCES
------------------------------------------------------------------------------

4th Quarter 2005                                       n/a
------------------------------------------------------------------------------
Fiscal Year 2005                                       n/a
------------------------------------------------------------------------------
1st Quarter 2006                                    $2,500,000
------------------------------------------------------------------------------
2nd Quarter 2006                                    $2,750,000
------------------------------------------------------------------------------
3rd Quarter 2006                                    $3,000,000
------------------------------------------------------------------------------
4th Quarter 2006                                    $3,000,000
------------------------------------------------------------------------------
Fiscal Year 2006                                    $3,000,000
------------------------------------------------------------------------------
Thereafter, per quarter until                       $4,000,000
maturity
------------------------------------------------------------------------------Exhibit 10.33

                            RELATIONSERVE MEDIA, INC.

                            2006 INCENTIVE STOCK PLAN

           1. PURPOSE OF THE PLAN.

               This 2006 Incentive Stock Plan (the "Plan") is intended as an
incentive, to retain in the employ of and as directors, officers, consultants,
advisors and employees to RelationServe Media, Inc., a Delaware corporation (the
"Company"), and any Subsidiary of the Company, within the meaning of Section
424(f) of the United States Internal Revenue Code of 1986, as amended (the
"Code"), persons of training, experience and ability, to attract new directors,
officers, consultants, advisors and employees whose services are considered
valuable, to encourage the sense of proprietorship and to stimulate the active
interest of such persons in the development and financial success of the Company
and its Subsidiaries.

               It is further intended that certain options granted pursuant to
the Plan shall constitute incentive stock options within the meaning of Section
422 of the Code (the "Incentive Options") while certain other options granted
pursuant to the Plan shall be nonqualified stock options (the "Nonqualified
Options"). Incentive Options and Nonqualified Options are hereinafter referred
to collectively as "Options."

               The Company intends that the Plan meet the requirements of Rule
16b-3 ("Rule 16b-3") promulgated under the Securities Exchange Act of 1934, as
amended (the "Exchange Act") and that transactions of the type specified in
subparagraphs (c) to (f) inclusive of Rule 16b-3 by officers and directors of
the Company pursuant to the Plan will be exempt from the operation of Section
16(b) of the Exchange Act. Further, the Plan is intended to satisfy the
performance-based compensation exception to the limitation on the Company's tax
deductions imposed by Section 162(m) of the Code with respect to those Options
for which qualification for such exception is intended. In all cases, the terms,
provisions, conditions and limitations of the Plan shall be construed and
interpreted consistent with the Company's intent as stated in this Section 1.

           2. ADMINISTRATION OF THE PLAN.

               The Board of Directors of the Company (the "Board") shall appoint
and maintain as administrator of the Plan a Committee (the "Committee")
consisting of two or more directors who are "Non-Employee Directors" (as such
term is defined in Rule 16b-3) and "Outside Directors" (as such term is defined
in Section 162(m) of the Code), which shall serve at the pleasure of the Board.
The Committee, subject to Sections 3, 5 and 6 hereof, shall have full power and
authority to designate recipients of Options and restricted stock ("Restricted
Stock") and to determine the terms and conditions of the respective Option and
Restricted Stock agreements (which need not be identical) and to interpret the
provisions and supervise the administration of the Plan. The Committee shall
have the authority, without limitation, to designate which Options granted under
the Plan shall be Incentive Options and which shall be

Nonqualified Options. To the extent any Option does not qualify as an Incentive
Option, it shall constitute a separate Nonqualified Option.

               Subject to the provisions of the Plan, the Committee shall
interpret the Plan and all Options and Restricted Stock granted under the Plan,
shall make such rules as it deems necessary for the proper administration of the
Plan, shall make all other determinations necessary or advisable for the
administration of the Plan and shall correct any defects or supply any omission
or reconcile any inconsistency in the Plan or in any Options or Restricted Stock
granted under the Plan in the manner and to the extent that the Committee deems
desirable to carry into effect the Plan or any Options or Restricted Stock. The
act or determination of a majority of the Committee shall be the act or
determination of the Committee and any decision reduced to writing and signed by
all of the members of the Committee shall be fully effective as if it had been
made by a majority at a meeting duly held. Subject to the provisions of the
Plan, any action taken or determination made by the Committee pursuant to this
and the other Sections of the Plan shall be conclusive on all parties.

               In the event that for any reason the Committee is unable to act
or if the Committee at the time of any grant, award or other acquisition under
the Plan does not consist of two or more Non-Employee Directors, or if there
shall be no such Committee, then the Plan shall be administered by the Board,
and references herein to the Committee (except in the proviso to this sentence)
shall be deemed to be references to the Board, and any such grant, award or
other acquisition may be approved or ratified in any other manner contemplated
by subparagraph (d) of Rule 16b-3; [provided, however, that grants to the
Company's Chief Executive Officer or to any of the Company's other four most
highly compensated officers that are intended to qualify as performance-based
compensation under Section 162(m) of the Code may only be granted by the
Committee. Don - let's discuss this provision].

           3. DESIGNATION OF OPTIONEES AND GRANTEES.

               The persons eligible for participation in the Plan as recipients
of Options (the "Optionees") or Restricted Stock (the "Grantees" and together
with Optionees, the "Participants") shall include directors, officers and
employees of, and subject to their meeting the eligibility requirements of Rule
701 promulgated under the Securities Act of 1933, as amended (the "Securities
Act"), consultants, vendors, joint venture partners, and advisors to, the
Company or any Subsidiary; provided that Incentive Options may only be granted
to employees of the Company and any Subsidiary. In selecting Participants, and
in determining the number of shares to be covered by each Option or share of
Restricted Stock granted to Participants, the Committee may consider any factors
it deems relevant, including without limitation, the office or position held by
the Participant or the Participant's relationship to the Company, the
Participant's degree of responsibility for and contribution to the growth and
success of the Company or any Subsidiary, the Participant's length of service,
promotions and potential. A Participant who has been granted an Option or
Restricted Stock hereunder may be granted an additional Option or Options, or
Restricted Stock if the Committee shall so determine.

                                        2

           4. STOCK RESERVED FOR THE PLAN.

               Subject to adjustment as provided in Section 8 hereof, a total of
2,700,000 shares of the Company's Common Stock, par value $0.001 per share (the
"Stock"), shall be subject to the Plan. The maximum number of shares of Stock
that may be subject to Options granted under the Plan to any individual in any
calendar year shall not exceed 1,000,000 shares and the method of counting such
shares shall conform to any requirements applicable to performance-based
compensation under Section 162(m) of the Code, if qualification as
performance-based compensation under Section 162(m) of the Code is intended. The
shares of Stock subject to the Plan shall consist of unissued shares, treasury
shares or previously issued shares held by any Subsidiary of the Company, and
such amount of shares of Stock shall be and is hereby reserved for such purpose.
Any of such shares of Stock that may remain unsold and that are not subject to
outstanding Options at the termination of the Plan shall cease to be reserved
for the purposes of the Plan, but until termination of the Plan the Company
shall at all times reserve a sufficient number of shares of Stock to meet the
requirements of the Plan. Should any Option or Restricted Stock expire or be
canceled prior to its exercise or vesting in full or should the number of shares
of Stock to be delivered upon the exercise or vesting in full of an Option or
Restricted Stock be reduced for any reason, the shares of Stock theretofore
subject to such Option or Restricted Stock may be subject to future Options or
Restricted Stock under the Plan, except where such reissuance is inconsistent
with the provisions of Section 162(m) of the Code where qualification as
performance-based compensation under Section 162(m) of the Code is intended.

           5. TERMS AND CONDITIONS OF OPTIONS.

               Options granted under the Plan shall be subject to the following
conditions and shall contain such additional terms and conditions, not
inconsistent with the terms of the Plan, as the Committee shall deem desirable:

               (a) OPTION PRICE. The purchase price of each share of Stock
purchasable under an Incentive Option shall be determined by the Committee at
the time of grant, but shall not be less than 100% of the Fair Market Value (as
defined below) of such share of Stock on the date the Option is granted;
provided, however, that with respect to an Optionee who, at the time such
Incentive Option is granted, owns (within the meaning of Section 424(d) of the
Code) more than 10% of the total combined voting power of all classes of stock
of the Company or of any Subsidiary, the purchase price per share of Stock shall
be at least 110% of the Fair Market Value per share of Stock on the date of
grant. The purchase price of each share of Stock purchasable under a
Nonqualified Option shall not be less than 100% of the Fair Market Value of such
share of Stock on the date the Option is granted. The exercise price for each
Option shall be subject to adjustment as provided in Section 8 below. "Fair
Market Value" means the closing price on the final trading day immediately prior
to the grant of publicly traded shares of Stock on the principal securities
exchange on which shares of Stock are listed (if the shares of Stock are so
listed), or on the NASDAQ Stock Market (if the shares of Stock are regularly
quoted on the NASDAQ Stock Market), or, if not so listed or regularly quoted,
the mean between the closing bid and asked prices of publicly traded shares of
Stock in the over the counter market, or, if such bid and asked prices shall not
be available, as reported by any nationally recognized quotation service
selected by the Company, or as determined by the Committee in a manner
consistent with the provisions of the Code. Anything in this Section 5(a) to the
contrary notwithstanding, in no

                                        3

event shall the purchase price of a share of Stock be less than the minimum
price permitted under the rules and policies of any national securities exchange
on which the shares of Stock are listed.

               (b) OPTION TERM. The term of each Option shall be fixed by the
Committee, but no Option shall be exercisable more than ten years after the date
such Option is granted and in the case of an Incentive Option granted to an
Optionee who, at the time such Incentive Option is granted, owns (within the
meaning of Section 424(d) of the Code) more than 10% of the total combined
voting power of all classes of stock of the Company or of any Subsidiary, no
such Incentive Option shall be exercisable more than five years after the date
such Incentive Option is granted.

               (c) EXERCISABILITY. Subject to Section 5(j) hereof, Options shall
be exercisable at such time or times and subject to such terms and conditions as
shall be determined by the Committee at the time of grant; provided, however,
that in the absence of any Option vesting periods designated by the Committee at
the time of grant, Options shall vest and become exercisable as to one-third of
the total amount of shares subject to the Option on each of the first, second
and third anniversaries of the date of grant; and provided further that no
Options shall be exercisable until such time as any vesting limitation required
by Section 16 of the Exchange Act, and related rules, shall be satisfied if such
limitation shall be required for continued validity of the exemption provided
under Rule 16b-3(d)(3).

               Upon the occurrence of a "Change in Control" (as hereinafter
defined), the Committee may accelerate the vesting and exercisability of
outstanding Options, in whole or in part, as determined by the Committee in its
sole discretion. In its sole discretion, the Committee may also determine that,
upon the occurrence of a Change in Control, each outstanding Option shall
terminate within a specified number of days after notice to the Optionee
thereunder, and each such Optionee shall receive, with respect to each share of
Company Stock subject to such Option, an amount equal to the excess of the Fair
Market Value of such shares immediately prior to such Change in Control over the
exercise price per share of such Option; such amount shall be payable in cash,
in one or more kinds of property (including the property, if any, payable in the
transaction) or a combination thereof, as the Committee shall determine in its
sole discretion.

               For purposes of the Plan, a Change in Control shall be deemed to
have occurred if:

                    (i) a tender offer (or series of related offers) shall be
               made and consummated for the ownership of 50% or more of the
               outstanding voting securities of the Company, unless as a result
               of such tender offer more than 50% of the outstanding voting
               securities of the surviving or resulting corporation shall be
               owned in the aggregate by the stockholders of the Company (as of
               the time immediately prior to the commencement of such offer),
               any employee benefit plan of the Company or its Subsidiaries, and
               their affiliates;

                    (ii) the Company shall be merged or consolidated with
               another corporation, unless as a result of such merger or
               consolidation more than 50% of the outstanding voting securities
               of the surviving or resulting corporation shall be owned in the
               aggregate by the stockholders of the Company (as of the time

                                        4

               immediately prior to such transaction), any employee benefit plan
               of the Company or its Subsidiaries, and their affiliates;

                    (iii) the Company shall sell substantially all of its assets
               to another corporation that is not wholly owned by the Company,
               unless as a result of such sale more than 50% of such assets
               shall be owned in the aggregate by the stockholders of the
               Company (as of the time immediately prior to such transaction),
               any employee benefit plan of the Company or its Subsidiaries and
               their affiliates; or

                    (iv) a Person (as defined below) shall acquire 50% or more
               of the outstanding voting securities of the Company (whether
               directly, indirectly, beneficially or of record), unless as a
               result of such acquisition more than 50% of the outstanding
               voting securities of the surviving or resulting corporation shall
               be owned in the aggregate by the stockholders of the Company (as
               of the time immediately prior to the first acquisition of such
               securities by such Person), any employee benefit plan of the
               Company or its Subsidiaries, and their affiliates.

                    For purposes of this Section 5(c), ownership of voting
securities shall take into account and shall include ownership as determined by
applying the provisions of Rule 13d-3(d)(I)(i) (as in effect on the date hereof)
under the Securities Exchange Act of 1934, as amended (the "Exchange Act"). In
addition, for such purposes, "Person" shall have the meaning given in Section
3(a)(9) of the Exchange Act, as modified and used in Sections 13(d) and 14(d)
thereof; however, a Person shall not include (A) the Company or any of its
Subsidiaries; (B) a trustee or other fiduciary holding securities under an
employee benefit plan of the Company or any of its Subsidiaries; (C) an
underwriter temporarily holding securities pursuant to an offering of such
securities; or (D) a corporation owned, directly or indirectly, by the
stockholders of the Company in substantially the same proportion as their
ownership of stock of the Company.

                    (d) METHOD OF EXERCISE. Options to the extent then
exercisable may be exercised in whole or in part at any time during the option
period, by giving written notice to the Company specifying the number of shares
of Stock to be purchased, accompanied by payment in full of the purchase price,
in cash, or by check or such other instrument as may be acceptable to the
Committee. As determined by the Committee, in its sole discretion, at or after
grant, payment in full or in part may be made at the election of the Optionee
(i) in the form of Stock owned by the Optionee (based on the Fair Market Value
of the Stock which is not the subject of any pledge or security interest, (ii)
in the form of shares of Stock withheld by the Company from the shares of Stock
otherwise to be received with such withheld shares of Stock having a Fair Market
Value equal to the exercise price of the Option, or (iii) by a combination of
the foregoing, such Fair Market Value determined by applying the principles set
forth in Section 5(a), provided that the combined value of all cash and cash
equivalents and the Fair Market Value of any shares surrendered to the Company
is at least equal to such exercise price and except with respect to (ii) above,
such method of payment will not cause a disqualifying disposition of all or a
portion of the Stock received upon exercise of an Incentive Option. An Optionee
shall have the right to dividends and other rights of a stockholder with respect
to shares of Stock purchased upon exercise of an Option at such time as the
Optionee (i) has given written

                                        5

notice of exercise and has paid in full for such shares, and (ii) has satisfied
such conditions that may be imposed by the Company with respect to the
withholding of taxes.

                    (e) NON-TRANSFERABILITY OF OPTIONS. Options are not
transferable and may be exercised solely by the Optionee during his lifetime or
after his death by the person or persons entitled thereto under his will or the
laws of descent and distribution. The Committee, in its sole discretion, may
permit a transfer of a Nonqualified Option to (i) a trust for the benefit of the
Optionee, (ii) a member of the Optionee's immediate family (or a trust for his
or her benefit) or (iii) pursuant to a domestic relations order. Any attempt to
transfer, assign, pledge or otherwise dispose of, or to subject to execution,
attachment or similar process, any Option contrary to the provisions hereof
shall be void and ineffective and shall give no right to the purported
transferee.

                    (f) TERMINATION BY DEATH. Unless otherwise determined by the
Committee, if any Optionee's employment with or service to the Company or any
Subsidiary terminates by reason of death, the Option may thereafter be
exercised, to the extent then exercisable (or on such accelerated basis as the
Committee shall determine at or after grant), by the legal representative of the
estate or by the legatee of the Optionee under the will of the Optionee, for a
period of one (1) year after the date of such death (or, if later, such time as
the Option may be exercised pursuant to Section 14(d) hereof) or until the
expiration of the stated term of such Option as provided under the Plan,
whichever period is shorter.

                    (g) TERMINATION BY REASON OF DISABILITY. Unless otherwise
determined by the Committee, if any Optionee's employment with or service to the
Company or any Subsidiary terminates by reason of total and permanent
disability, any Option held by such Optionee may thereafter be exercised, to the
extent it was exercisable at the time of termination due to disability (or on
such accelerated basis as the Committee shall determine at or after grant), but
may not be exercised after ninety (90) days after the date of such termination
of employment or service (or, if later, such time as the Option may be exercised
pursuant to Section 14(d) hereof) or the expiration of the stated term of such
Option, whichever period is shorter; provided, however, that, if the Optionee
dies within such ninety (90) day period, any unexercised Option held by such
Optionee shall thereafter be exercisable to the extent to which it was
exercisable at the time of death for a period of one (1) year after the date of
such death (or, if later, such time as the Option may be exercised pursuant to
Section 14(d) hereof) or for the stated term of such Option, whichever period is
shorter.

                    (h) TERMINATION BY REASON OF RETIREMENT. Unless otherwise
determined by the Committee, if any Optionee's employment with or service to the
Company or any Subsidiary terminates by reason of Normal or Early Retirement (as
such terms are defined below), any Option held by such Optionee may thereafter
be exercised to the extent it was exercisable at the time of such Retirement (or
on such accelerated basis as the Committee shall determine at or after grant),
but may not be exercised after ninety (90) days after the date of such
termination of employment or service (or, if later, such time as the Option may
be exercised pursuant to Section 14(d) hereof) or the expiration of the stated
term of such Option, whichever date is earlier; provided, however, that, if the
Optionee dies within such ninety (90) day period, any unexercised Option held by
such Optionee shall thereafter be exercisable, to the extent to which it was
exercisable at the time of death, for a period of one (1) year after the date of
such death (or, if

                                        6

later, such time as the Option may be exercised pursuant to Section 14(d)
hereof) or for the stated term of such Option, whichever period is shorter.

               For purposes of this paragraph (h), "Normal Retirement" shall
mean retirement from active employment with the Company or any Subsidiary on or
after the normal retirement date specified in the applicable Company or
Subsidiary pension plan or if no such pension plan, age 65, and "Early
Retirement" shall mean retirement from active employment with the Company or any
Subsidiary pursuant to the early retirement provisions of the applicable Company
or Subsidiary pension plan or if no such pension plan, age 55.

               (i) OTHER TERMINATION. Unless otherwise determined by the
Committee and except as is provided below, if any Optionee's employment with or
service to the Company or any Subsidiary terminates for any reason other than
death, disability or Normal or Early Retirement, the Option shall thereupon
terminate, except that the portion of any Option that was exercisable on the
date of such termination of employment or service may be exercised for the
lesser of ninety (90) days after the date of termination (or, if later, such
time as to Option may be exercised pursuant to Section 14(d) hereof) or the
balance of such Option's term, which ever period is shorter. The transfer of an
Optionee from the employ of or service to the Company to the employ of or
service to a Subsidiary, or vice versa, or from one Subsidiary to another, shall
not be deemed to constitute a termination of employment or service for purposes
of the Plan.

                    (i) In the event that the Optionee's employment or service
               with the Company or any Subsidiary is terminated by the Company
               or such Subsidiary for "cause" any unexercised portion of any
               Option shall immediately terminate in its entirety. For purposes
               hereof, "Cause" shall exist upon a good-faith determination by
               the Board, following a hearing before the Board at which an
               Optionee was represented by counsel and given an opportunity to
               be heard, that such Optionee has been accused of fraud,
               dishonesty or act detrimental to the interests of the Company or
               any Subsidiary of Company or that such Optionee has been accused
               of or convicted of an act of willful and material embezzlement or
               fraud against the Company or of a felony under any state or
               federal statute; provided, however, that it is specifically
               understood that "Cause" shall not include any act of commission
               or omission in the good-faith exercise of such Optionee's
               business judgment as a director, officer or employee of the
               Company, as the case may be, of the Company, or upon the advice
               of counsel to the Company.

                    (ii) In the event that an Optionee is removed as a director,
               officer or employee by the Company at any time other than for
               "Cause" or resigns as a director, officer or employee for "Good
               Reason" the Option granted to such Optionee may be exercised by
               the Optionee, to the extent the Option was exercisable on the
               date such Optionee ceases to be a director, officer or employee.
               Such Option may be exercised at any time within one (1) year
               after the date the Optionee ceases to be a director, officer or
               employee (or, if later, such time as to Option may be exercised
               pursuant to Section 14(d) hereof), or the date on which the
               Option otherwise expires by its terms; which ever period is
               shorter, at which time the Option shall terminate; provided,
               however, if the Optionee dies before the Options are forfeited
               and no longer exercisable, the terms and provisions of

                                        7

               Section 5(f) shall control. For purposes of this Section 5(i)
               Good Reason shall exist upon the occurrence of the following:

                    (a)  the assignment of Optionee of any duties inconsistent
                         with the position in the Company that Optionee held
                         immediately prior to the assignment;

                    (b)  a Change of Control resulting in a significant adverse
                         alteration in the status or conditions of Optionee's
                         participation with the Company or other nature of
                         Optionee's responsibilities from those in effect prior
                         to such Change of Control, including any significant
                         alteration in Optionee's responsibilities immediately
                         prior to such Change in Control; and

                    (c)  the failure by the Company to continue to provide
                         Optionee with benefits substantially similar to those
                         enjoyed by Optionee prior to such failure.

               (j) Limit on Value of Incentive Option. The aggregate Fair Market
Value, determined as of the date the Incentive Option is granted, of Stock for
which Incentive Options are exercisable for the first time by any Optionee
during any calendar year under the Plan (and/or any other stock option plans of
the Company or any Subsidiary) shall not exceed $100,000.

           6. TERMS AND CONDITIONS OF RESTRICTED STOCK.

               Restricted Stock may be granted under this Plan aside from, or in
association with, any other award and shall be subject to the following
conditions and shall contain such additional terms and conditions (including
provisions relating to the acceleration of vesting of Restricted Stock upon a
Change of Control), not inconsistent with the terms of the Plan, as the
Committee shall deem desirable:

               (a) GRANTEE RIGHTS. A Grantee shall have no rights to an award of
Restricted Stock unless and until Grantee accepts the award within the period
prescribed by the Committee and, if the Committee shall deem desirable, makes
payment to the Company in cash, or by check or such other instrument as may be
acceptable to the Committee. After acceptance and issuance of a certificate or
certificates, as provided for below, the Grantee shall have the rights of a
stockholder with respect to Restricted Stock subject to the non-transferability
and forfeiture restrictions described in Section 6(d) below.

               (b) ISSUANCE OF CERTIFICATES. The Company shall issue in the
Grantee's name a certificate or certificates for the shares of Common Stock
associated with the award promptly after the Grantee accepts such award.

               (c) DELIVERY OF CERTIFICATES. Unless otherwise provided, any
certificate or certificates issued evidencing shares of Restricted Stock shall
not be delivered to the Grantee until such shares are free of any restrictions
specified by the Committee at the time of grant.

                                        8

               (d) FORFEITABILITY, NON-TRANSFERABILITY OF RESTRICTED STOCK.
Shares of Restricted Stock are forfeitable until the terms of the Restricted
Stock grant have been satisfied. Shares of Restricted Stock are not transferable
until the date on which the Committee has specified such restrictions have
lapsed. Unless otherwise provided by the Committee at or after grant,
distributions in the form of dividends or otherwise of additional shares or
property in respect of shares of Restricted Stock shall be subject to the same
restrictions as such shares of Restricted Stock.

               (e) CHANGE OF CONTROL. Upon the occurrence of a Change in Control
as defined in Section 5(c), the Committee may accelerate the vesting of
outstanding Restricted Stock, in whole or in part, as determined by the
Committee, in its sole discretion.

               (f) TERMINATION OF EMPLOYMENT. Unless otherwise determined by the
Committee at or after grant, in the event the Grantee ceases to be an employee
or otherwise associated with the Company for any other reason, all shares of
Restricted Stock theretofore awarded to him which are still subject to
restrictions shall be forfeited and the Company shall have the right to complete
the blank stock power. The Committee may provide (on or after grant) that
restrictions or forfeiture conditions relating to shares of Restricted Stock
will be waived in whole or in part in the event of termination resulting from
specified causes, and the Committee may in other cases waive in whole or in part
restrictions or forfeiture conditions relating to Restricted Stock.

           7. TERM OF PLAN.

               No Option or Restricted Stock shall be granted pursuant to the
Plan on the date which is ten years from the effective date of the Plan, but
Options theretofore granted may extend beyond that date.

           8. CAPITAL CHANGE OF THE COMPANY.

               In the event of any merger, reorganization, consolidation,
recapitalization, stock dividend, or other change in corporate structure
affecting the Stock, the Committee shall make an appropriate and equitable
adjustment in the number and kind of shares reserved for issuance under the Plan
and in the number and option price of shares subject to outstanding Options
granted under the Plan, to the end that after such event each Optionee's
proportionate interest shall be maintained (to the extent possible) as
immediately before the occurrence of such event. The Committee shall, to the
extent feasible, make such other adjustments as may be required under the tax
laws so that any Incentive Options previously granted shall not be deemed
modified within the meaning of Section 424(h) of the Code. Appropriate
adjustments shall also be made in the case of outstanding Restricted Stock
granted under the Plan.

               The adjustments described above will be made only to the extent
consistent with continued qualification of the Option under Section 422 of the
Code (in the case of an Incentive Option) and Section 409A of the Code.

                                        9

           9. PURCHASE FOR INVESTMENT/CONDITIONS.

               Unless the Options and shares covered by the Plan have been
registered under the Securities Act, or the Company has determined that such
registration is unnecessary, each person exercising or receiving Options or
Restricted Stock under the Plan may be required by the Company to give a
representation in writing that he is acquiring the securities for his own
account for investment and not with a view to, or for sale in connection with,
the distribution of any part thereof. The Committee may impose any additional or
further restrictions on awards of Options or Restricted Stock as shall be
determined by the Committee at the time of award.

           10. TAXES.

               (a) The Company may make such provisions as it may deem
appropriate, consistent with applicable law, in connection with any Options or
Restricted Stock granted under the Plan with respect to the withholding of any
taxes (including income or employment taxes) or any other tax matters.

               (b) If any Grantee, in connection with the acquisition of
Restricted Stock, makes the election permitted under Section 83(b) of the Code
(that is, an election to include in gross income in the year of transfer the
amounts specified in Section 83(b)), such Grantee shall notify the Company of
the election with the Internal Revenue Service pursuant to regulations issued
under the authority of Code Section 83(b).

               (c) If any Grantee shall make any disposition of shares of Stock
issued pursuant to the exercise of an Incentive Option under the circumstances
described in Section 421(b) of the Code (relating to certain disqualifying
dispositions), such Grantee shall notify the Company of such disposition within
ten (10) days hereof.

           11. EFFECTIVE DATE OF PLAN.

               The Plan shall be effective on March 2, 2006; provided, however,
that if, and only if, certain options are intended to qualify as Incentive Stock
Options, the Plan must subsequently be approved by majority vote of the
Company's stockholders no later than March 2, 2007, and further, that in the
event certain Option grants hereunder are intended to qualify as
performance-based compensation within the meaning of Section 162(m) of the Code,
the requirements as to shareholder approval set forth in Section 162(m) of the
Code are satisfied.

           12. AMENDMENT AND TERMINATION.

               The Board may amend, suspend, or terminate the Plan, except that
no amendment shall be made that would impair the rights of any Participant under
any Option or Restricted Stock theretofore granted without the Participant's
consent, and except that no amendment shall be made which, without the approval
of the stockholders of the Company would:

               (a) materially increase the number of shares that may be issued
under the Plan, except as is provided in Section 8;

               (b) materially increase the benefits accruing to the Participants
under the Plan;

                                       10

               (c) materially modify the requirements as to eligibility for
participation in the Plan;

               (d) decrease the exercise price of an Incentive Option to less
than 100% of the Fair Market Value per share of Stock on the date of grant
thereof or the exercise price of a Nonqualified Option to less than 100% of the
Fair Market Value per share of Stock on the date of grant thereof; or

               (e) extend the term of any Option beyond that provided for in
Section 5(b).

               The Committee may at any time or times amend the Plan or any
outstanding award for any purpose which may at the time be permitted by law, or
may at any time terminate the Plan as to any further grants of awards, provided
that (except to the extent expressly required or permitted by the Plan) no such
amendment will, without the approval of the stockholders of the Company,
effectuate a change for which stockholder approval is required in order for the
Plan to continue to qualify for the award of Incentive Options under Section 422
of the Code.

               It is the intention of the Board that the Plan comply strictly
with the provisions of Section 409A of the Code and Treasury Regulations and
other Internal Revenue Service guidance promulgated thereunder (the "Section
409A Rules") and the Committee shall exercise its discretion in granting awards
hereunder (and the terms of such awards), accordingly. The Plan and any grant of
an award hereunder may be amended from time to time (without, in the case of an
award, the consent of the Participant) as may be necessary or appropriate to
comply with the Section 409A Rules.

           13. GOVERNMENT REGULATIONS.

               The Plan, and the grant and exercise of Options or Restricted
Stock hereunder, and the obligation of the Company to sell and deliver shares
under such Options and Restricted Stock shall be subject to all applicable laws,
rules and regulations, and to such approvals by any governmental agencies,
national securities exchanges and interdealer quotation systems as may be
required.

           14. GENERAL PROVISIONS.

               (a) CERTIFICATES. All certificates for shares of Stock delivered
under the Plan shall be subject to such stop transfer orders and other
restrictions as the Committee may deem advisable under the rules, regulations
and other requirements of the Securities and Exchange Commission, or other
securities commission having jurisdiction, any applicable Federal or state
securities law, any stock exchange or interdealer quotation system upon which
the Stock is then listed or traded and the Committee may cause a legend or
legends to be placed on any such certificates to make appropriate reference to
such restrictions.

               (b) EMPLOYMENT MATTERS. Neither the adoption of the Plan nor any
grant or award under the Plan shall confer upon any Participant who is an
employee of the Company or any Subsidiary any right to continued employment or,
in the case of a Participant who is a director, continued service as a director,
with the Company or a Subsidiary, as the case may be, nor shall it interfere in
any way with the right of the Company or any Subsidiary to terminate the

                                       11

employment of any of its employees, the service of any of its directors or the
retention of any of its consultants or advisors at any time.

               (c) LIMITATION OF LIABILITY. No member of the Committee, or any
officer or employee of the Company acting on behalf of the Committee, shall be
personally liable for any action, determination or interpretation taken or made
in good faith with respect to the Plan, and all members of the Committee and
each and any officer or employee of the Company acting on their behalf shall, to
the extent permitted by law, be fully indemnified and protected by the Company
in respect of any such action, determination or interpretation.

               (d) REGISTRATION OF STOCK. Notwithstanding any other provision in
the Plan, no Option may be exercised unless and until the Stock to be issued
upon the exercise thereof has been registered under the Securities Act and
applicable state securities laws, or are, in the opinion of counsel to the
Company, exempt from such registration in the United States. The Company shall
not be under any obligation to register under applicable federal or state
securities laws any Stock to be issued upon the exercise of an Option granted
hereunder in order to permit the exercise of an Option and the issuance and sale
of the Stock subject to such Option, although the Company may in its sole
discretion register such Stock at such time as the Company shall determine. If
the Company chooses to comply with such an exemption from registration, the
Stock issued under the Plan may, at the direction of the Committee, bear an
appropriate restrictive legend restricting the transfer or pledge of the Stock
represented thereby, and the Committee may also give appropriate stop transfer
instructions with respect to such Stock to the Company's transfer agent.

           15. NON-UNIFORM DETERMINATIONS.

               The Committee's determinations under the Plan, including, without
limitation, (i) the determination of the Participants to receive awards, (ii)
the form, amount and timing of such awards, (iii) the terms and provisions of
such awards and (ii) the agreements evidencing the same, need not be uniform and
may be made by it selectively among Participants who receive, or who are
eligible to receive, awards under the Plan, whether or not such Participants are
similarly situated.

           16. GOVERNING LAW.

               The validity, construction, and effect of the Plan and any rules
and regulations relating to the Plan shall be determined in accordance with the
internal laws of the State of Delaware, without giving effect to principles of
conflicts of laws, and applicable federal law.

                            RelationServe Media, Inc.
                            March 2, 2006

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