Document:

Form of Common Unit Subscription Agreement between NCM Inc. and NCM LLC

 Exhibit 10.2 
 COMMON UNIT SUBSCRIPTION AGREEMENT 
 THIS COMMON UNIT SUBSCRIPTION AGREEMENT dated as of
[                    ], 2007 (this “Agreement”), is between National CineMedia, Inc., a Delaware corporation (“NCM
Inc.”), and National CineMedia, LLC, a Delaware limited liability company (“NCM LLC”). Certain terms used in this Agreement are defined in Section 1.1. 
 RECITALS 
 A. NCM Inc. is contemplating an offer and sale of its Common Stock to
the public in an underwritten initial public offering (the “IPO”). 
 B. NCM Inc. desires to purchase with the proceeds of
the IPO, and NCM LLC desires to issue and sell to NCM Inc., a number of LLC Common Units equal to the number of shares of Common Stock sold in the IPO at a price per LLC Common Unit equal to the Net Proceeds per share of the Common Stock sold in the
IPO. 
 C. Immediately prior to or simultaneously with the consummation of the transactions contemplated by this Agreement, NCM Inc. and the
Founding Members shall enter into the Amended and Restated Operating Agreement pursuant to which NCM Inc. will be admitted as a member, and appointed as the manager, of NCM LLC. 
 AGREEMENT 
 In consideration of the covenants and agreements contained herein
and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, NCM Inc. and NCM LLC agree as follows: 
 1.
Definitions 
 1.1 Certain Definitions. For purposes of this Agreement, the following terms shall have the meanings specified in
this Section 1.1: 
 “Amended and Restated Operating Agreement” means the Third Amended and Restated Limited Liability
Company Operating Agreement of National CineMedia, LLC, to be entered into among NCM Inc. and each of the Founding Members substantially in the form attached hereto as Exhibit A. 
 “Common Stock” means the common stock, par value $0.01 per share, of NCM Inc. 

 “Encumbrance” means, with respect to any specified asset, any security interest, lien,
mortgage, claim, charge, pledge, restriction, option, reservation, equitable interest, deed of trust, right of first refusal, easement, servitude or encumbrance of any nature. 
 “Equity Incentive Plan” means the National CineMedia Inc. 2006 Equity Incentive Plan. 
 “Founding Members” means each of (i) National Cinema Network, Inc., a Delaware corporation, (ii) Cinemark Media, Inc., a
Delaware corporation, and (iii) Regal CineMedia Holdings, LLC, a Delaware limited liability company. 
 “LLC Common
Units” means the Common Units of NCM LLC as described in the Amended and Restated Operating Agreement as they may be adjusted in connection with the IPO (but excluding any LLC Preferred Units). 
 “LLC Preferred Units” means the Preferred Units of NCM LLC as described in the Amended and Restated Operating Agreement. 
 “LLC Units” means the LLC Common Units and the LLC Preferred Units. 
 “Net Proceeds” means the price per share at which shares of Common Stock are sold to the public in the IPO, less underwriting discounts
and commissions and offering expenses. 
 “Prospectus” means the final prospectus for the IPO contained in the registration
statement filed on Form S-1 with the Securities and Exchange Commission. 
 “Tax Receivable Agreement” means the Tax
Receivable Agreement substantially in the form attached hereto as Exhibit B, to be entered into by and among NCM Inc. and the Founding Members. 
 “Underwriting Agreement” means the underwriting agreement to be entered into among NCM Inc. and the managing underwriters for the IPO. 
 1.2 Additional Terms. In addition to defined terms identified in Section 1.1, the following terms have the meanings assigned in the Sections
referred to in the table below: 
  

			
	 Term
	  	Section
	 Closing
	  	2.3
	 Closing Date
	  	2.3
	 IPO
	  	Recitals
	 Manager
	  	Preamble
	 Purchase Price
	  	2.2
	 Purchased Units
	  	2.1
	 NCM Inc.
	  	Preamble

  

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 2. Purchase of NCM LLC Units; Purchase Price; Closing. 
 2.1 Transfer. NCM LLC hereby agrees to issue and sell to NCM Inc. on the Closing Date, and NCM Inc. hereby agrees to buy and accept on the Closing
Date, free and clear of all Encumbrances, a number of LLC Common Units equal to the number of shares of Common Stock sold in the IPO (collectively, the “Purchased Units”). 
 2.2 Purchase Price. The price for each of the Purchased Units shall be an amount equal to the Net Proceeds (the “Purchase
Price”), which shall be delivered to NCM LLC at Closing by wire transfer of immediately available in accordance with Section 2.4(b)(ii). 
 2.3 Closing. The closing (the “Closing”) of the transactions contemplated hereby shall be held at the offices of Holme Roberts & Owen LLP, 1700 Lincoln Street, Suite 4100,
Denver, Colorado at the time and date on which all the conditions set forth in Section 5 have been satisfied or waived, or at such later time and date as NCM Inc. and NCM LLC shall agree in writing (such time and date, the “Closing
Date”). 
 2.4 Closing Deliverables. 
 (a) NCM LLC shall deliver, or cause to be delivered, the following documents to NCM Inc. at Closing: 
 (i) a certificate or certificates representing the Purchased Units being issued and sold to NCM Inc. identifying NCM Inc. as the
registered holder thereof; 
 (ii) the Tax Receivable Agreement signed by each Founding Member; and 
 (iii) all other customary documents, instruments or certificates as shall be reasonably requested by NCM Inc. and as shall be consistent
with the terms of this Agreement. 
 (b) NCM Inc. shall deliver, or cause to be delivered, the following documents to NCM LLC
at Closing: 
 (i) the Tax Receivable Agreement signed by NCM Inc.; and 
 (ii) the Purchase Price by wire transfer of immediately available funds to an account designated by NCM LLC at least three business days
prior to Closing. 
  

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 2.5 Closing Costs; Transfer Taxes and Fees. NCM LLC shall be responsible for the documentary and
transfer taxes and any sales or other taxes, if any, imposed by reason of the sale of the LLC Common Units under this Agreement and any deficiency, interest or penalty asserted with respect thereto. 
 3. Representations and Warranties of NCM LLC. As of the date of this Agreement and as of the Closing Date, NCM LLC represents and warrants to NCM Inc. as follows:

 3.1 Organization; Good Standing; Qualification. NCM LLC is a limited liability company, duly organized and validly existing under
the laws of the State of Delaware and is in good standing under such laws. NCM LLC has the requisite power and authority to own and operate its properties and assets, and to carry on its business as presently conducted and as proposed to be
conducted. NCM LLC is in good standing and qualified to do business in every jurisdiction where the failure to so qualify would have a material adverse effect on its business or financial condition or its ability to enter into this Agreement or to
consummate the transactions contemplated hereby. 
 3.2 Authorization. The execution, delivery and performance of this Agreement and
the issuance and sale of the LLC Common Units have been duly authorized by NCM LLC. This Agreement constitutes the legal, valid and binding obligation of NCM LLC enforceable against NCM LLC in accordance with its terms, except as may be limited by
(i) applicable bankruptcy, insolvency, reorganization or other laws of general application relating to or affecting the enforcement of creditors’ rights generally and (ii) the effect of rules of law governing the availability of
equitable remedies.. 
 3.3 Consents. Except as has been obtained or will be obtained prior to Closing, no consent, approval or
authorization of, or designation, declaration or filing with, any governmental authority or other third party on the part of NCM LLC is required in connection with the execution and delivery of this Agreement or the consummation of the transactions
contemplated hereby. 
 3.4 Capitalization of NCM LLC. Immediately prior to the execution and delivery of this Agreement, there are
(i) [            ] LLC Common Units issued and outstanding, (ii) [            ] LLC Preferred Units
issued and outstanding, and (iii) [            ] LLC Common Units reserved for issuance upon exercise of options granted under the NCM LLC 2006 Unit Option Plan. There are no
outstanding options, warrants, rights (including conversion or preemptive rights), voting agreements, investor or other type of agreement with respect to the LLC Units or other agreements for the purchase or acquisition from NCM LLC of any LLC
Units, except pursuant to the NCM LLC 2006 Unit Option Plans. The assets and liabilities of NCM LLC are as set forth in the financial statements included in the Prospectus as of the date indicated. 
  

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 4. Representations and Warranties of NCM Inc. As of the date of this Agreement and as of the Closing Date, NCM
Inc. hereby represents and warrants to NCM LLC as follows: 
 4.1 Organization; Good Standing; Qualification. NCM Inc. is a corporation
duly organized and validly existing under the laws of the State of Delaware and is in good standing under such laws. NCM Inc. has the requisite power and authority to own and operate its properties and assets, and to carry on its business as
presently conducted and as proposed to be conducted. NCM Inc. is in good standing and qualified to do business in every jurisdiction where the failure to so qualify would have a material adverse effect on its ability to enter into this Agreement or
to consummate the transactions contemplated hereby. 
 4.2 Authorization. The execution, delivery and performance of this
Agreement and the purchase of the Purchased Units have been duly authorized by NCM Inc. This Agreement constitutes the legal, valid and binding obligation of NCM Inc. enforceable against NCM Inc. in accordance with its terms, except as may be
limited by (i) applicable bankruptcy, insolvency, reorganization or other laws of general application relating to or affecting the enforcement of creditors’ rights generally and (ii) the effect of rules of law governing the
availability of equitable remedies. 
 4.3 Consents. Except as has been obtained or will be obtained prior to Closing, no
consent, approval or authorization of, or designation, declaration or filing with, any governmental authority or other third party on the part of NCM Inc. is required in connection with the execution and delivery of this Agreement or the
consummation of the transactions contemplated hereby. 
 5. Conditions to Closing. 
 5.1 Conditions to the Obligations of All Parties. The obligations of the parties under this Agreement are subject to the fulfillment or
waiver of the following conditions: 
 (a) There shall not have been issued and be in effect any order, decree or judgment of,
or in, any court, tribunal of competent jurisdiction or governmental authority which makes the issue and sale of the Purchased Units or any of the other transactions contemplated by this Agreement illegal or invalid; 
 (b) NCM Inc. shall have entered into the Underwriting Agreement with respect to the IPO and all conditions to the consummation thereof
shall have been, or will contemporaneously be, satisfied, except for conditions to be satisfied at the Closing under this Agreement; and 
  

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 (c) NCM LLC shall have been recapitalized in the manner described in the Prospectus.

 5.2 Condition to Obligations of NCM Inc. In addition to the conditions specified in Section 5.1, the obligations of NCM Inc.
under this Agreement are subject to the fulfillment or waiver of the following conditions: 
 (a) all covenants, agreements
and conditions contained in this Agreement to be performed by NCM LLC on or prior to the Closing shall have been performed or complied with in all material respects; 
 (b) each of the representations and warranties of NCM LLC set forth in this Agreement that is qualified as to a material adverse effect
shall be true and correct, and each of the representations and warranties of NCM LLC set forth in this Agreement that is not so qualified shall be true and correct in all material respects, in each case, as of the date of this Agreement and as of
the Closing Date as though made on and as of the Closing Date (except to the extent in either case that such representations and warranties speak as of another date); and 
 (c) NCM LLC shall have delivered, or caused to be delivered, to NCM Inc. instruments of transfer and other transaction documents, in form
and substance reasonably satisfactory to NCM Inc., to effect the issue and sale of the Purchased Units to NCM Inc. and the other transactions contemplated by this Agreement, including those documents identified in Section 2.4(a). 
 5.3 Conditions to the Obligations of NCM LLC. In addition to the conditions specified in Section 5.1, the obligations of NCM LLC under this
Agreement are subject to the fulfillment or waiver of the following conditions: 
 (a) all covenants, agreements and
conditions contained in this Agreement to be performed by NCM Inc. on or prior to the Closing shall have been performed or complied with in all material respects; 
 (b) each of the representations and warranties of NCM Inc. set forth in this Agreement that is qualified as to a material adverse effect
shall be true and correct, and each of the representations and warranties of NCM Inc. set forth in this Agreement that is not so qualified shall be true and correct in all material respects, in each case, as of the date of this Agreement and as of
the Closing Date as though made on and as of the Closing Date (except to the extent in either case that such representations and warranties speak as of another date); and 
 (c) NCM Inc. shall have delivered to NCM LLC instruments of transfer and other transaction documents, in form and substance reasonably
satisfactory to NCM LLC, to effect the issue and sale of the Purchased Units to NCM Inc. and the other transactions contemplated by this Agreement, including those documents identified in Section 2.4(b). 
  

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 6. Termination. If the conditions set forth in Section 5 are not satisfied or waived on or before
[            , 2007] or if the registration statement with respect to the IPO is withdrawn for any reason prior to that date, this Agreement shall become null and void and be of no
further force or effect whatsoever and neither NCM LLC nor NCM Inc. shall have any further obligations hereunder or with respect hereto. 
 7.
Covenants. 
 7.1 Further Assurances. From time-to-time and after the date hereof, NCM LLC shall deliver or cause to be
delivered to NCM Inc. such further documents and instruments and shall do and cause to be done such further acts as NCM Inc. shall reasonably request to carry out more effectively the provisions and purposes of this Agreement. 
 7.2 No Transfer or Encumbrance. Between the date hereof and the Closing Date and except as specifically disclosed in the Prospectus, NCM
LLC shall not issue, grant or sell any additional LLC Units or any rights to any LLC Units (except pursuant to the Equity Incentive Plan). 
 7.3 Conduct of the Business. Between the date hereof and the Closing Date and except as specifically disclosed in the Prospectus, NCM LLC shall (i) conduct the business of NCM LLC in the ordinary course consistent with past
practice, (ii) use all commercially reasonable efforts to (A) retain the services of its key employees, (B) preserve NCM LLC’s relationships with material customers, suppliers, sponsors, licensors and creditors, and
(C) maintain and keep NCM LLC’s properties and assets in as good repair and condition as at present, ordinary wear and tear excepted, (iii) maintain its capital structure as it exists on the date of this Agreement, except as
specifically contemplated hereunder, and (iv) refrain from making (A) any distributions to the Founding Members or their affiliates, or (B) any direct or indirect redemption, retirement, purchase or other acquisition of any LLC Units
or membership interests of any nature. 
 8. Miscellaneous 
 8.1 Governing Law. This Agreement shall be governed by and construed in all respects in accordance with the laws of the State of Delaware without giving effect to principles of conflicts of law. 
 8.2 Notices. All notices, demands or other communications to be given under or by reason of this Agreement shall be in writing and shall be deemed
to have been received when delivered personally, or when transmitted by overnight delivery service, addressed as follows: 
  

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	If to NCM Inc.:	  	If to NCM LLC:
		
	 National CineMedia, Inc.
	  	National CineMedia, LLC
	 9110 East Nichols Avenue
	  	9110 East Nichols Avenue
	 Suite 200
	  	Suite 200
	 Centennial CO 80112-3405
	  	Centennial CO 80112-3405
	 Attention: General Counsel
	  	Attention: General Counsel
		
	 with a copy to:
	  	with a copy to:
		
	 Holme Roberts & Owen LLP
	  	Holme Roberts & Owen LLP
	 1700 Lincoln Street, Suite 4100
	  	1700 Lincoln Street, Suite 4100
	 Denver, Colorado 80203-4541
	  	Denver, Colorado 80203-4541
	 Attention: W. Dean Salter
	  	Attention: W. Dean Salter
	 Fax: (303) 866-0200
	  	Fax: (303) 866-0200

 Any party to this Agreement may change its address for notices, demands and other communications
under this Agreement by giving notice of such change to the other party hereto in accordance with this Section 8.2. 
 8.3
Survival. The representations, warranties, covenants and agreements made herein shall survive any investigation made by any of the parties hereto and the closing of the transactions contemplated hereby. 
 8.4 Benefit of Parties; Assignment. This Agreement shall be binding upon and shall inure to the benefit of the parties hereto and their respective
successors, legal representatives and permitted assigns. This Agreement may not be assigned by either NCM Inc. or NCM LLC except with the prior written consent NCM LLC, in the case of an assignment by NCM Inc., or NCM Inc., in the case of an
assignment by NCM LLC. Nothing herein contained shall confer or is intended to confer on any third party or entity that is not a party to this Agreement any rights under this Agreement. 
 8.5 Amendment. This Agreement may not be amended, modified, altered or supplemented except by means of a written instrument executed on behalf of
each of NCM Inc. and NCM LLC. 
 8.6 Waiver. No failure on the part of either party hereto to exercise any power, right, privilege or
remedy under this Agreement, and no delay on the part of either party hereto in exercising any power, right, privilege or remedy under this Agreement, shall operate as a waiver thereof; and no single or partial exercise of any such power, right,
privilege or remedy shall preclude any other or further exercise thereof or of any other power, right, privilege or remedy. 
  

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 8.7 Severability. If any provision of this Agreement is held invalid or unenforceable by any court
of competent jurisdiction, the other provisions of this Agreement will remain in full force and effect. Any provision of this Agreement held invalid or unenforceable only in part or degree will remain in full force and effect to the extent not held
invalid or unenforceable. 
 8.8 Entire Agreement. This Agreement sets forth the entire understanding of parties hereto and supersedes
all other agreements and understandings between the parties hereto relating to the subject matter hereof. 
 8.9 Counterparts and
Facsimiles. This Agreement may be executed in one or more counterparts, all of which shall be considered one and the same agreement, and shall become effective when one or more counterparts have been signed by each of the parties and delivered
to the other. The parties hereto may execute the signature pages hereof and exchange such signature pages by facsimile transmission. 
 8.10
Interpretation of Agreement. 
 (a) As used in this Agreement, the words “include” and “including,”
and variations thereof, shall not be deemed to be terms of limitation, and shall be deemed to be followed by the words “without limitation.” 
 (b) Unless otherwise specified, references in this Agreement to “Sections” and “Exhibits” are intended to refer to Sections of, and Exhibits to, this Agreement. 
 (c) The Section headings contained in this Agreement are solely for the purpose of reference, are not part of the agreement of the parties
and shall not in any way affect the meaning or interpretation of this Agreement. 
 (d) Each party hereto and its counsel
cooperated in drafting and preparation of this Agreement and the documents referred to in this Agreement. Any rule of law or any legal decision that would require interpretation of any ambiguities in this Agreement against the party that drafted it
is of no application and is hereby expressly waived. 
 [Signature page to follow] 
  

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 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed on the day and year
first above written. 
  

			
	NCM INC.:
	
	NATIONAL CINEMEDIA, INC.
		
	By:	 	  

	Name:	 	  

	Title:	 	  

	
	NCM LLC:
	
	NATIONAL CINEMEDIA, LLC
		
	By:	 	  

	Name:	 	  

	Title:	 	  

 [Signature page of Common Unit Subscription Agreement]Form of Second Amended and Restated Software License Agreement

 Exhibit 10.9 
 SECOND AMENDED AND RESTATED SOFTWARE LICENSE AGREEMENT 
 This Second Amended and Restated Software
License Agreement (this “Agreement”) is made and entered into as of ________, 2007 (“Effective Date”) by and among American Multi-Cinema, Inc., a Missouri corporation (“AMC”),
Regal CineMedia Corporation, a Virginia corporation (“Regal”), Cinemark USA, Inc., a Texas corporation (“Cinemark”), and National CineMedia, LLC (the “Company”), and amends and
restates in its entirety the Amended and Restated Software License Agreement by and among AMC, Regal, Cinemark, and the Company dated as of July 15, 2005 (the “First Amended and Restated Agreement”), which in turn
amended and restated in its entirety the Software License Agreement by and among AMC, Regal, and the Company dated as of March 29, 2005 (the “Original Agreement”). AMC, Regal and Cinemark are at times collectively
referred to herein as the “Exhibitors,” and together with the Company, are at times together referred to herein as the “Parties,” or individually (and without distinction) as a
“Party.” 
 RECITALS 
 WHEREAS, Regal and National Cinema Network, Inc. (“NCN”), an Affiliate of AMC, entered into that certain Contribution and Unit Holders Agreement dated as of March 29, 2005 (the
“Contribution and Unit Holders Agreement”), pursuant to which they or their Affiliates formed the Company and contributed to the Company certain assets; 
 WHEREAS, in connection with the contribution of such assets to the Company, and pursuant to the Original Agreement and the First Amended and
Restated Agreement, Regal and AMC licensed to the Company certain computer software and related rights ancillary to the use of such computer software; 
 WHEREAS, Cinemark Media, Inc., a Delaware corporation (“Cinemark Media”), and the Company have entered into that certain Contribution Agreement, dated July 15, 2005 (the
“Contribution Agreement”), pursuant to which Cinemark Media has agreed to contribute cash to the Company and the Company has agreed to issue certain Units to Cinemark Media; and 
 WHEREAS, Regal, NCN and the Company desire to amend the First Amended and Restated Agreement to accommodate and address certain amendments made to
the Operating Agreement and Exhibitor Services Agreements. 
 AGREEMENT 
 NOW, THEREFORE, in consideration of the mutual covenants and promises contained herein and for other good and valuable consideration the receipt
and adequacy of which are hereby acknowledged, the Parties hereto agree as follows: 
 1. Definitions. Capitalized terms not otherwise
defined herein will have the meaning given those terms in the Contribution and Unit Holders Agreement. In addition, the following terms, as used in this Agreement, will have the following meanings: 
 1.1 “AMC Original Technology” means the AMC original technology identified in Exhibit 1.1 hereto, including all Object
Code thereto and, with the exception of the DTDS Software, all Source Code thereto, and further including all patent rights, copyrights and trade secrets of AMC or any AMC Affiliate applicable to the foregoing. 
  

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 1.2 “Company Technology” means all Original Technology and Developments
licensed to the Company by the Exhibitors pursuant to the terms hereof and any Developments of the Company. 
 1.3
“Developments” means any derivative works, improvements and other modifications to the Original Technology, including all Object Code thereto and, with the exception of the DTDS Software, all Source Code thereto, and further
including all patent rights, copyrights and trade secrets applicable to the foregoing. The term “Developments” shall also include derivative works, improvements and other modifications to Developments to the Original Technology.

 1.4 “DTDS Software” means the AMC Digital Theatre Distribution System software for in-theatre content
management. 
 1.5 “Exhibitor Services Agreement” means, with respect to any Exhibitor, that certain Exhibitor
Services Agreement between the Company and such Exhibitor or such Exhibitor’s Affiliate pursuant to which the Company provides services (including without limitation the Advertising Services and the Event Services, each as defined therein).

 1.6 “In-Theatre DCS Software” means the in-theatre portion of the Regal proprietary Digital Content
Software (DCS). 
 1.7 “Object Code” means computer programs in machine readable, object code format.

 1.8 “Operating Agreement” means that certain Third Amended and Restated Limited Liability Company Operating
Agreement of National CineMedia, LLC of even date herewith. 
 1.9 “Original Technology” shall mean the AMC
Original Technology and the Regal Original Technology. 
 1.10 “Regal Original Technology” means the Regal
original technology identified in Exhibit 1.6 hereto, including all Object Code and all Source Code thereto, and further including all patent rights, copyrights and trade secrets of Regal or any Regal Affiliate applicable to the foregoing.

 1.11 “Source Code” shall mean the representation of software in a form amenable to human understanding in a
higher level computer programming language, together with all developer comments and other programmer documentation. 
 1.12
“Technology” means copyrights, patents, patent applications and trade secrets. 
 1.13
“Territory” means the 50 states of the United States of America and the District of Columbia, and such other geographical areas as may be approved from time to time by the Board of Directors of the Company pursuant to
Section 4.3 of the Operating Agreement. 
 2. License. 
 2.1 Original Technology. Except for the Source Code to the Original Technology, which is covered in Section 2.2 herein, Regal and AMC each hereby grants to the Company a 

  

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perpetual, royalty free license to use, make, have made, copy, perform, display, and create derivative works of such Exhibitor’s Original Technology,
but only in the Territory and only in connection with providing the services included within the Service, as that term is defined in the Exhibitor Services Agreement (the “Field of Use”). Except as may be provided in
Section 2.4, below, the license shall be exclusive, even as to the Exhibitors, in the Field of Use. Regal and AMC each remains free to fully exploit its Original Technology and Developments outside of the Field of Use. The Object Code of the
Original Technology may be sublicensed by the Company in the Territory solely as required to permit receipt by the Exhibitors or other movie exhibitors and their affiliates, as applicable, of services included within the Service, as defined. The
Parties agree that ownership of the Original Technology, and, subject to Section 9, Regal and AMC’s Developments thereto, is retained by Regal and AMC, respectively. 
 2.2 Source Code to Original Technology and Developments. Regal and AMC each hereby grants to the Company a perpetual, royalty free
license in the Territory and solely in the Field of Use to use, make, have made, copy and create derivative works of the Source Code to its Original Technology and Developments that are licensed hereby, provided, however, that except
as provided in Section 8, below, the Source Code of each of Regal’s and AMC’s Original Technology and its Developments thereto will be treated as Confidential Information and will not be disclosed to the other Exhibitors or to any
third party. Except as provided in Sections 2.4 and 9, below, this license shall be exclusive, even as to Regal and AMC, in the Field of Use. Regal and AMC each remains free to fully exploit the Source Code to its Original Technology and
Developments outside of the Field of Use. If appropriate, Source Code can be put into escrow for the benefit of an Exhibitor or other authorized licensee or sublicensee of the Company subject to the approval of the escrow agreement by the Party
which owns the Source Code in question. 
 2.3 Patents. Patents and patent applications of Regal and AMC which are
covered by the definition of Original Technology will be treated for purposes of this Agreement like the rest of the Original Technology. 
 2.4 Company Technology. Each Exhibitor has the right to use the Company Technology only within the Field of Use solely as provided by Section 7.01 of the respective Exhibitor’s Exhibitor Services Agreement.
Each Exhibitor agrees that in connection with its use of the Company Technology as permitted under its Exhibitor Services Agreement, it will not, nor will it permit, cause, or authorize any other person or entity to re-engineer, reverse engineer,
decompile, or disassemble the Original Technology or Developments to the in-theatre portion of the software of any other Exhibitor or create or recreate the Source Code for the in-theatre portion of any other Exhibitor’s Original Software or
Developments. 
 3. Developments. Notwithstanding any provision in this Agreement to the contrary, the Company shall also be free
to develop, modify and make improvements to the Company Technology for any purpose, including the delivery of digital cinema, provided that following the effective date of any future agreement signed between the parties covering digital cinema (a
“Digital Cinema Agreement”), such rights will be subject the terms of that Digital Cinema Agreement. The ownership of all such developments modifications and improvements, and any other Developments under this Agreement, will
be as set forth in Section 9 hereof. 
  

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 3.1 License by the Company. While the Exhibitors have not granted the Company any
right to create derivative works of the Original Technology outside the Field of Use, the Company will reasonably promptly notify the Exhibitors in writing of any Company Development existing as of the Effective Date if the Company in good faith
believes the Development may have application outside the Field of Use. The Company hereby grants to each Exhibitor a perpetual worldwide, royalty free license to use, make, have made, copy, perform, and create derivative works of any such
Developments of the Company only outside of the Field of Use for the Exhibitor’s purposes. Notwithstanding the preceding sentence, (i) the Company has no obligation to provide AMC or Cinemark, and the license set forth in the preceding
sentence expressly excludes, any Developments consisting of Source Code for improvements to the In-Theatre DCS Software, and (ii) without expanding the license set forth in the preceding sentence, the license set forth in the preceding sentence
does not include the right to, and the Exhibitors will not, use any Developments of the Company in connection with the delivery of digital cinema, except as provided in any Digital Cinema Agreement contemplated by Section 3. Any Source Code
licensed by the Company pursuant to this Section 3.1 will be treated by the Exhibitor as Confidential Information and may be disclosed only to persons who first agree to treat it as Confidential Information. 
 3.2 License by the Exhibitors. While each Exhibitor has granted Company the exclusive right to create derivative works of the
Original Technology within the Field of Use (except as may be provided in Sections 2.4 and 9), each Exhibitor will reasonably promptly notify the Company in writing of any Exhibitor Development existing as of the Effective Date if the Exhibitor in
good faith believes the Development may have application in the Field of Use. Except for Source Code, which is covered in Section 2.2 herein, each Exhibitor hereby grants to the Company a perpetual, royalty free license to use, make, have made,
copy, perform, display, create derivative works of and sub-license any such Developments of such Exhibitor, but only in the Field of Use. Except as may be provided in Section 2.4, the license shall be exclusive, even as to the Exhibitors, in
the Field of Use. AMC has no obligation to provide the Company with Developments consisting of Source Code for improvements to its DTDS Software. 
 4. License Fee. In addition to the mutual grants of rights exchanged under this Agreement, no additional consideration is due under this Agreement. The Parties agree that no sales or use taxes will be due in connection
with this Agreement; provided, however, in the event such taxes are due, the Company will be responsible for paying them. 
 5.
Representations And Warranties; Disclaimer. Each Party represents and warrants to the other that: (a) it has full power to enter into this Agreement, to carry out its obligations under this Agreement and to grant the rights and
licenses granted under this Agreement; and (b) its compliance with the terms and conditions of this Agreement will not violate laws or regulations applicable to such Party or any third party agreements to which it is a party. EXCEPT FOR THE
WARRANTIES EXPRESSLY PROVIDED FOR IN THIS AGREEMENT, EACH PARTY HEREBY DISCLAIMS UNDER THIS AGREEMENT ALL IMPLIED WARRANTIES, INCLUDING THE WARRANTIES OF TITLE, MERCHANTABILITY, NON-INFRINGEMENT AND FITNESS FOR A PARTICULAR PURPOSE. 
 6. Indemnity. 
  

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 6.1 Assumption of Risk by Company. The Company hereby assumes all risk of any and
all losses, obligations, risks, costs, liabilities, settlements, damages, judgments, awards, fines, penalties, and expenses of any nature (including, without limitation, reasonable attorneys’ fees) suffered or incurred by the Company in
connection with or as a result of any and all third party claims, suits, actions, or proceedings asserting that the Original Technology or Developments licensed by the Exhibitors to the Company hereunder infringe the patent, copyright, trade secret
or other intellectual property rights of such third party. except to the extent caused by the gross negligence or willful misconduct of any Exhibitor or any indemnitee under Section 6.1. 
 6.2 Indemnification by Company. The Company shall indemnify and hold harmless the Exhibitors and their Subsidiaries, Affiliates,
officers, directors, trustees, members, partners, employees, agents, and any of their heirs, executors, successors and assigns from and against any and all losses, obligations, risks, costs, liabilities, settlements, damages, judgments, awards,
fines, penalties, and expenses of any nature (including, without limitation, reasonable attorneys’ fees) suffered or incurred in connection with or as a result of any and all third party claims, suits, actions, or proceedings asserting that
Developments of the Company infringe the patent, copyright, trade secret or other intellectual property rights of such third party, except to the extent the infringement is caused by or results from the Original Technology or Developments licensed
by an Exhibitor to the Company hereunder. 
 6.3 Conditions on Indemnification. The Company shall have the right to
control the defense and settlement of any and all claims, suits, proceedings, and actions for which the Company is obligated to indemnify and hold harmless hereunder, but the indemnitee shall have the right to participate in such claims, suits,
proceedings, and actions at its own cost and expense. The Company shall have no liability under this Article unless the indemnitee gives notice of such claim to the Company promptly after the indemnitee learns of such claim so as to not prejudice
the Company. Under no circumstance shall any Party hereto settle or compromise or consent to the entry of any judgment with respect to any claim, suit, proceeding, or action that is the subject of indemnification hereunder without the prior written
consent of any other affected Party, which consent shall not be withheld or delayed unreasonably. 
 7. Confidentiality. Confidential
Information of one Party that is disclosed to or observed by other Parties pursuant to this Agreement will be governed by the provisions of Section 10.3 of the Operating Agreement. 
 8. Rights upon Termination of an Exhibitor Services Agreement. 
 8.1 Termination
of an Exhibitor Services Agreement for Material Breach. If (i) the Company has a right to terminate an Exhibitor’s Exhibitor Services Agreement with respect to all of the Theatres of such Exhibitor as a result of a material breach
of such Exhibitor pursuant to either of subsections 9.02 (a) or (b) of such Exhibitor Services Agreement, and (ii) such material breach is not cured within ninety (90) days after receipt of written notice thereof, and
(iii) such termination is not effective until at least ninety (90) days after receipt of such written notice (notwithstanding the Company’s right to terminate earlier pursuant to subsections 10.02 (a) or (b) of the
Exhibitor Services Agreement), then, upon such termination, the Company’s license of that Exhibitor’s Original Technology and Developments pursuant to the terms of this Agreement shall automatically convert to a non-exclusive license
without the 

  

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requirement of further action by any Party, and the Exhibitor shall not be permitted to use Developments of the Company or the other Exhibitor’s
Original Technology and Developments, provided however, that nothing herein shall restrict the Exhibitor’s rights with respect to such Exhibitor’s Original Technology and Developments, including Technology that it jointly owns.

 8.2 In-Theatre DCS Software. Notwithstanding anything herein to the contrary, upon any termination as provided in
this Article 8, the Company shall have no right or obligation to provide to AMC or Cinemark, and AMC and Cinemark shall not receive access or any rights to, any Source Code for the In-Theatre DCS Software, or any Developments consisting of Source
Code for improvements to the In-Theatre DCS Software. 
 9. Ownership. 
 9.1 Original Technology. Except for the rights expressly granted to Company under this Agreement, each Exhibitor will retain all right,
title and interest in and to the Original Technology of that Exhibitor, including all worldwide Technology and intellectual property and proprietary rights therein and related thereto. 
 9.2 Exhibitor Developments. Except for the rights expressly granted under this Agreement, each Exhibitor will retain all right, title and
interest in and to any Developments authored, conceived of and reduced to practice, or otherwise developed solely by that Exhibitor, including all worldwide Technology and intellectual property and proprietary rights therein and related thereto, and
such Developments shall be made available to the Company pursuant to the license set forth in Section 3.2 hereof. 
 9.3
Company Developments. Except for the rights expressly granted under this Agreement, Company will retain all right, title and interest in and to any Developments authored, conceived of and reduced to practice, or otherwise developed
either solely by Company or by Company in connection or collaboration with any Exhibitors, including all worldwide Technology and intellectual property and proprietary rights therein and related thereto, and such Developments shall be made available
to the Exhibitors pursuant to the license set forth in Section 3.1 hereof. Each Exhibitor hereby irrevocably assigns to Company all right, title and interest in and to all Developments authored, conceived of and reduced to practice, or
otherwise developed in whole or in part in connection or collaboration with Company, including all worldwide intellectual property and proprietary rights therein and related thereto. If any Exhibitor has any rights that cannot be so assigned to
Company, the Exhibitor hereby grants to Company an exclusive, irrevocable, perpetual, worldwide, fully paid license, with right to sublicense through multiple tiers of sub-licenses, to such rights, and if an Exhibitor has any rights that cannot be
so assigned or licensed, the Exhibitor hereby irrevocably waives the enforcement of such rights against Company. 
 9.4 Other
Joint Developments. The Parties do not contemplate the development of any new Technology not related to the Original Technology under this Agreement. To the extent not addressed in the Operating Agreement, an Exhibitor Services Agreement, a
Digital Cinema Agreement, or any other agreement existing between the Parties, the Parties contemplate that the ownership of any such new Technology not related to the Original Technology developed under this Agreement will be determined in
accordance with a separate written agreement relating to the development of that Technology, provided that if no such separate agreement is signed between the Parties, the ownership of any such Technology will be determined in accordance 

  

 6 

 
with applicable intellectual property laws. In the event that Parties who jointly own Technology agree to file a patent application or copyright registration
in connection therewith, each such Party will be responsible for an equal share of the costs associated with such filing. Such Parties will agree on which Party shall be responsible for filing and maintaining the resulting intellectual property
rights. If all Parties who jointly own the Technology in question are not able to agree on whether to file the application or registration, the other applicable Parties may proceed, and the non-proceeding Party will cooperate as reasonably requested
in connection therewith at the expense of the Party or Parties that are proceeding with the application or registration, and the Parties who are proceeding will own any resulting patent or copyright. If the Parties who jointly own Technology
determine that a third party may be infringing upon any of that Technology, they shall notify the other Parties and shall discuss the possibility of acting together to halt such infringement. If the parties cannot agree within three months of such
notice to take any action to halt such infringement, then the Party or Parties who are interested in acting may take independent action without the participation of the other Party. In such case, the non-acting Parties will provide all reasonable
assistance requested by the acting Party in halting the infringement, including, for example, becoming a party to any litigation action if such is required for the action to proceed. The proceeding Parties shall share equally in any financial return
from such action without an obligation to share with the non-participating Party. 
 10. General Terms. 
 10.1 Entire Agreement and Amendment. This Agreement supersedes all prior agreements, oral and written, between the parties with
respect to its subject matter, and constitutes a complete and exclusive statement of the terms of the agreement between the parties with respect to its subject matter. This Agreement may not be amended except by a written agreement executed by the
party to be charged with the amendment. 
 10.2 Waiver; Remedies. The waiver or failure of a Party to exercise in any
respect any right provided hereunder shall not be deemed a waiver of such right in the future or a waiver of any other rights established under this Agreement. All remedies available to any Party hereto for breach of this Agreement are cumulative
and may be exercised concurrently or separately, and the exercise of any one remedy shall not be deemed an election of such remedy to the exclusion of other remedies. 
 10.3 Assignment. No Party may assign or transfer, by operation of law or otherwise, any of its rights or obligations under this Agreement to any third party without all other Parties’ prior
written consent. Any Party may fulfill its obligations hereunder by using third-party vendors or subcontractors; provided, however, that such Party shall remain fully and primarily responsible to ensure that such obligations are
satisfied. A Permitted Transfer (as defined in the Exhibitor Services Agreement) shall not be deemed an assignment or transfer for purposes of this Agreement, provided, however, any Permitted Transfer by assignment to an Affiliate of an Exhibitor
shall be (i) conditioned upon (A) the transferee entering into an Assignment and Assumption, (B) the Exhibitor agreeing in writing to remain bound by the obligations under this Agreement, and (ii) effective only so long as the
Affiliate remains an Affiliate of transferee. Any attempted assignment in violation of this Section shall be void. Each Exhibitor acknowledges and agrees that in the event of the sale of all or substantially all of its assets, the failure to include
(by operation of law or otherwise) the assignment of its interest in this Agreement in respect of such assets as part of the sale shall constitute a material breach of this Agreement. 

  

 7 

 
Notwithstanding the foregoing, this Agreement shall not be assignable by a Party unless the assignee expressly assumes in writing all of the obligations of
the assignor hereunder. Any attempted assignment in violation of this section shall be void. 
 10.4 Severability. If
any provision of this Agreement is held invalid or unenforceable by any court of competent jurisdiction, the other provisions of this Agreement will remain in full force and effect. Any provision of this Agreement held invalid or unenforceable only
in part or degree will remain in full force and effect to the extent not held invalid or unenforceable. 
 10.5 Section
Headings, Construction. The headings of Sections in this Agreement are provided for convenience only and will not affect its construction or interpretation. All references to “Section” or “Sections” refer to the
corresponding Section or Sections of this Agreement. 
 10.6 Governing Law, Dispute Resolution. Any dispute arising
under this Agreement shall be subject to the provisions of Section 10.10 of the Operating Agreement with respect to governing law and dispute resolution, which provisions are hereby fully incorporated herein and made a part hereof;
provided, however, that the Parties further agree that the United Nations Convention on Contracts for the International Sale of Goods shall not apply to this Agreement and is hereby disclaimed by the Parties. 
 10.7 Counterparts. This Agreement may be executed in one or more counterparts, each of which will be deemed to be an original copy
of this Agreement and all of which, when taken together, will be deemed to constitute one and the same agreement. 
 10.8
Independent Contractors. Each of Regal, AMC and Cinemark shall act solely as an independent contractor, and nothing herein shall at any time be construed to create the relationship of employer and employee, partnership, principal and
agent, broker or finder, or joint venturers as among Regal, AMC, Cinemark and the Company. No party shall have any right or authority, and shall not attempt, to enter into any contract, commitment or agreement or incur any debt or liability of any
nature, in the name of or on behalf of any other party. 
 10.9 Bankruptcy. The Parties acknowledge and agree that the
license rights granted in this Agreement are intended to survive the insolvency or bankruptcy of the licensor, and that this Agreement shall be deemed to be, for purposes of the United States Bankruptcy Code, a license to “intellectual
property” as such term is used in Sections 365(n) and 101(35A) thereof. 
 [Signature Page to Follow] 
  

 8 

 IN WITNESS WHEREOF, the undersigned have caused this Agreement to be executed by their respective officers or
representatives thereunto duly authorized as of the date first above written. 
  

			
	 NATIONAL CINEMEDIA, LLC

		
	 By:
	 	
		 	 
		 	Name: Kurt C. Hall
		 	Title: Chief Executive Officer
	
	 REGAL CINEMEDIA CORPORATION

		
	 By:
	 	
		 	 
		 	Name:
		 	Title:
	
	 AMERICAN MULTI-CINEMA, INC.

		
	 By:
	 	
		 	 
		 	Name:
		 	Title:
	
	 CINEMARK USA, INC.

		
	 By:
	 	
		 	 
		 	Name:
		 	Title:

  

 9

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