Document:

exv10w3a

 

Exhibit 10.3A

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

     1. Purposes of the Plan. The purposes of this Plan are:

	 	•	 	to attract and retain the best available personnel for positions of
substantial responsibility,
	 
	 	•	 	to provide additional incentive to Employees, Directors and Consultants, and
	 
	 	•	 	to promote the success of the Company’s business.

          The Plan permits the grant of Incentive Stock Options, Nonstatutory Stock Options, Restricted
Stock, Restricted Stock Units, Stock Appreciation Rights and Performance Shares.

     2. Definitions. As used herein, the following definitions will apply:

          (a) “Administrator” means the Board or any of its Committees as will be administering
the Plan, in accordance with Section 4 of the Plan.

          (b) “Applicable Laws” means the requirements relating to the administration of
equity-based awards under U.S. state corporate laws, U.S. federal and state securities laws, the
Code, any stock exchange or quotation system on which the Common Stock is listed or quoted and the
applicable laws of any foreign country or jurisdiction where Awards are, or will be, granted under
the Plan.

          (c) “Award” means, individually or collectively, a grant under the Plan of Options,
SARs, Restricted Stock, Restricted Stock Units or Performance Shares.

          (d) “Award Agreement” means the written or electronic agreement setting forth the
terms and provisions applicable to each Award granted under the Plan. The Award Agreement is
subject to the terms and conditions of the Plan.

          (e) “Board” means the Board of Directors of the Company.

          (f) “Change in Control” means the occurrence of any of the following events:

               (i) Any “person” (as such term is used in Sections 13(d) and 14(d) of the Exchange Act)
becomes the “beneficial owner” (as defined in Rule 13d-3 of the Exchange Act), directly or
indirectly, of securities of the Company representing fifty percent (50%) or more of the total
voting power represented by the Company’s then outstanding voting securities; or

               (ii) The consummation of the sale or disposition by the Company of all or substantially all of
the Company’s assets;

 

 

               (iii) A change in the composition of the Board occurring within a two-year period, as a result
of which fewer than a majority of the directors are Incumbent Directors. “Incumbent Directors”
means directors who either (A) are Directors as of the effective date of the Plan, or (B) are
elected, or nominated for election, to the Board with the affirmative votes of at least a majority
of the Incumbent Directors at the time of such election or nomination (but will not include an
individual whose election or nomination is in connection with an actual or threatened proxy contest
relating to the election of directors to the Company); or

               (iv) The consummation of a merger or consolidation of the Company with any other corporation,
other than a merger or consolidation which would result in the voting securities of the Company
outstanding immediately prior thereto continuing to represent (either by remaining outstanding or
by being converted into voting securities of the surviving entity or its parent) at least fifty
percent (50%) of the total voting power represented by the voting securities of the Company or such
surviving entity or its parent outstanding immediately after such merger or consolidation.

          (g) “Code” means the Internal Revenue Code of 1986, as amended. Any reference to a
section of the Code herein will be a reference to any successor or amended section of the Code.

          (h) “Committee” means a committee of Directors or of other individuals satisfying
Applicable Laws appointed by the Board in accordance with Section 4 hereof.

          (i) “Common Stock” means the common stock of the Company.

          (j) “Company” means Omniture, Inc., a Delaware corporation, or any successor thereto.

          (k) “Consultant” means any person, including an advisor, engaged by the Company or a
Parent or Subsidiary to render services to such entity.

          (l) “Director” means a member of the Board.

          (m) “Disability” means total and permanent disability as defined in Section 22(e)(3)
of the Code, provided that in the case of Awards other than Incentive Stock Options, the
Administrator in its discretion may determine whether a permanent and total disability exists in
accordance with uniform and non-discriminatory standards adopted by the Administrator from time to
time.

          (n) “Employee” means any person, including Officers and Directors, employed by the
Company or any Parent or Subsidiary of the Company. Neither service as a Director nor payment of a
director’s fee by the Company will be sufficient to constitute “employment” by the Company.

          (o) “Exchange Act” means the Securities Exchange Act of 1934, as amended.

          (p) “Exchange Program” means a program under which (i) outstanding Awards are
surrendered or cancelled in exchange for Awards of the same type (which may have lower

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exercise prices and different terms), Awards of a different type, and/or cash, and/or (ii) the
exercise price of an outstanding Award is reduced. The Administrator will determine the terms and
conditions of any Exchange Program in its sole discretion.

          (q) “Fair Market Value” means, as of any date, the value of Common Stock determined as
follows:

               (i) If the Common Stock is listed on any established stock exchange or a national market
system, including without limitation the Nasdaq National Market or The Nasdaq SmallCap Market of
The Nasdaq Stock Market, its Fair Market Value will be the closing sales price for such stock (or
the closing bid, if no sales were reported) as quoted on such exchange or system on the day of
determination, as reported in The Wall Street Journal or such other source as the Administrator
deems reliable;

               (ii) If the Common Stock is regularly quoted by a recognized securities dealer but selling
prices are not reported, the Fair Market Value of a Share will be the mean between the high bid and
low asked prices for the Common Stock on the day of determination, as reported in The Wall Street
Journal or such other source as the Administrator deems reliable;

               (iii) For purposes of any Awards granted on the Registration Date, the Fair Market Value will
be the initial price to the public as set forth in the final prospectus included within the
registration statement in Form S-1 filed with the Securities and Exchange Commission for the
initial public offering of the Company’s Common Stock; or

               (iv) In the absence of an established market for the Common Stock, the Fair Market Value will
be determined in good faith by the Administrator.

          (r) “Fiscal Year” means the fiscal year of the Company.

          (s) “Incentive Stock Option” means an Option intended to qualify as an incentive stock
option within the meaning of Section 422 of the Code and the regulations promulgated thereunder.

          (t) “Inside Director” means a Director who is an Employee.

          (u) “Nonstatutory Stock Option” means an Option that by its terms does not qualify or
is not intended to qualify as an Incentive Stock Option.

          (v) “Officer” means a person who is an officer of the Company within the meaning of
Section 16 of the Exchange Act and the rules and regulations promulgated thereunder.

          (w) “Option” means a stock option granted pursuant to the Plan.

          (x) “Optioned Stock” means the Common Stock subject to an Award.

          (y) “Outside Director” means a Director who is not an Employee.

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          (z) “Parent” means a “parent corporation,” whether now or hereafter existing, as
defined in Section 424(e) of the Code.

          (aa) “Participant” means the holder of an outstanding Award.

          (bb) “Performance Share” means an Award denominated in Shares which may be earned in
whole or in part upon attainment of performance goals or other vesting criteria as the
Administrator may determine pursuant to Section 10.

          (cc) “Period of Restriction” means the period during which the transfer of Shares of
Restricted Stock are subject to restrictions and therefore, the Shares are subject to a substantial
risk of forfeiture. Such restrictions may be based on the passage of time, the achievement of
target levels of performance, or the occurrence of other events as determined by the Administrator.

          (dd) “Plan” means this 2006 Equity Incentive Plan.

          (ee) “Registration Date” means the effective date of the first registration statement
that is filed by the Company and declared effective pursuant to Section 12(g) of the Exchange Act,
with respect to any class of the Company’s securities.

          (ff) “Restricted Stock” means Shares issued pursuant to a Restricted Stock award under
Section 7 of the Plan, or issued pursuant to the early exercise of an Option.

          (gg) “Restricted Stock Unit” means a bookkeeping entry representing an amount equal to
the Fair Market Value of one Share, granted pursuant to Section 8. Each Restricted Stock Unit
represents an unfunded and unsecured obligation of the Company.

          (hh) “Rule 16b-3” means Rule 16b-3 of the Exchange Act or any successor to Rule 16b-3,
as in effect when discretion is being exercised with respect to the Plan.

          (ii) “Section 16(b)” means Section 16(b) of the Exchange Act.

          (jj) “Service Provider” means an Employee, Director or Consultant.

          (kk) “Share” means a share of the Common Stock, as adjusted in accordance with Section
14 of the Plan.

          (ll) “Stock Appreciation Right” or “SAR” means an Award, granted alone or in
connection with an Option, that pursuant to Section 9 is designated as a SAR.

          (mm) “Subsidiary” means a “subsidiary corporation”, whether now or hereafter existing,
as defined in Section 424(f) of the Code.

     3. Stock Subject to the Plan.

          (a) Stock Subject to the Plan. Subject to the provisions of Section 14 of the Plan,
the maximum aggregate number of Shares that may be optioned and sold under the Plan is 2,255,296
Shares, plus (i) the number of Shares which have been reserved but not issued under the Company’s

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1999 Stock Plan (the “1999 Plan”) as of the Registration Date, up to a maximum of 287,581
Shares, (ii) any Shares returned to the 1999 Plan as a result of termination of options or
repurchase of Shares issued under such plan, up to a maximum of 8,485,579 Shares, and (iii) an
annual increase to be added on the first day of the Company’s fiscal year beginning with the
Company’s 2007 fiscal year, equal to the lesser of (A) 60,000,000 Shares, or (B) five percent (5%)
of the outstanding Shares on the last day of the immediately preceding Company fiscal year. The
Shares may be authorized, but unissued, or reacquired Common Stock.

          (b) Lapsed Awards. If an Award expires or becomes unexercisable without having been
exercised in full, is surrendered pursuant to an Exchange Program, or, with respect to Restricted
Stock, Restricted Stock Units or Performance Shares, is forfeited to or repurchased by the Company
due to failure to vest, the unpurchased Shares (or for Awards other than Options or SARs the
forfeited or repurchased Shares) which were subject thereto will become available for future grant
or sale under the Plan (unless the Plan has terminated). With respect to SARs, only Shares
actually issued pursuant to an SAR will cease to be available under the Plan; all remaining Shares
under SARs will remain available for future grant or sale under the Plan (unless the Plan has
terminated). Shares that have actually been issued under the Plan under any Award will not be
returned to the Plan and will not become available for future distribution under the Plan;
provided, however, that if Shares of Restricted Stock or Performance Shares are repurchased by the
Company or are forfeited to the Company due to their failure to vest, such Shares will become
available for future grant under the Plan. Shares used to pay the exercise price of an Award or to
satisfy the minimum statutory withholding obligations related to an Award will become available for
future grant or sale under the Plan. Notwithstanding the foregoing and, subject to adjustment as
provided in Section 14, the maximum number of Shares that may be issued upon the exercise of
Incentive Stock Options shall equal the aggregate Share number stated in Section 3(a), plus, to the
extent allowable under Section 422 of the Code, any Shares that become available for issuance under
the Plan under this Section 3(b).

          (c) Share Reserve. The Company, during the term of this Plan, will at all times
reserve and keep available such number of Shares as will be sufficient to satisfy the requirements
of the Plan.

     4. Administration of the Plan.

          (a) Procedure.

               (i) Multiple Administrative Bodies. Different Committees with respect to different
groups of Service Providers may administer the Plan.

               (ii) Section 162(m). To the extent that the Administrator determines it to be
desirable to qualify Options granted hereunder as “performance-based compensation” within the
meaning of Section 162(m) of the Code, the Plan will be administered by a Committee of two or more
“outside directors” within the meaning of Section 162(m) of the Code.

               (iii) Rule 16b-3. To the extent desirable to qualify transactions hereunder as exempt
under Rule 16b-3, the transactions contemplated hereunder will be structured to satisfy the
requirements for exemption under Rule 16b-3.

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               (iv) Other Administration. Other than as provided above, the Plan will be
administered by (A) the Board or (B) a Committee, which committee will be constituted to satisfy
Applicable Laws.

          (b) Powers of the Administrator. Subject to the provisions of the Plan, and in the
case of a Committee, subject to the specific duties delegated by the Board to such Committee, the
Administrator will have the authority, in its discretion:

               (i) to determine the Fair Market Value;

               (ii) to select the Service Providers to whom Awards may be granted hereunder;

               (iii) to determine the number of Shares to be covered by each Award granted hereunder;

               (iv) to approve forms of agreement for use under the Plan;

               (v) to determine the terms and conditions, not inconsistent with the terms of the Plan, of any
Award granted hereunder. Such terms and conditions include, but are not limited to, the exercise
price, the time or times when Awards may be exercised (which may be based on performance criteria),
any vesting acceleration or waiver of forfeiture restrictions, and any restriction or limitation
regarding any Award or the Shares relating thereto, based in each case on such factors as the
Administrator will determine;

               (vi) to institute an Exchange Program;

               (vii) to construe and interpret the terms of the Plan and Awards granted pursuant to the Plan;

               (viii) to prescribe, amend and rescind rules and regulations relating to the Plan, including
rules and regulations relating to sub-plans established for the purpose of satisfying applicable
foreign laws;

               (ix) to modify or amend each Award (subject to Section 19(c) of the Plan), including the
discretionary authority to extend the post-termination exercisability period of Awards longer than
is otherwise provided for in the Plan (subject to compliance with Code Section 409A);

               (x) to allow Participants to satisfy withholding tax obligations in such manner as prescribed
in Section 15;

               (xi) to authorize any person to execute on behalf of the Company any instrument required to
effect the grant of an Award previously granted by the Administrator;

               (xii) to allow a Participant to defer the receipt of the payment of cash or the delivery of
Shares that would otherwise be due to such Participant under an Award

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               (xiii) to make all other determinations deemed necessary or advisable for administering the
Plan.

          (c) Effect of Administrator’s Decision. The Administrator’s decisions, determinations
and interpretations will be final and binding on all Participants and any other holders of Awards.

     5. Eligibility. Nonstatutory Stock Options, Restricted Stock, Restricted Stock Units,
Stock Appreciation Rights and Performance Shares may be granted to Service Providers. Incentive
Stock Options may be granted only to Employees.

     6. Stock Options.

          (a) Limitations. Each Option will be designated in the Award Agreement as either an
Incentive Stock Option or a Nonstatutory Stock Option. However, notwithstanding such designation,
to the extent that the aggregate Fair Market Value of the Shares with respect to which Incentive
Stock Options are exercisable for the first time by the Participant during any calendar year (under
all plans of the Company and any Parent or Subsidiary) exceeds $100,000, such Options will be
treated as Nonstatutory Stock Options. For purposes of this Section 6(a), Incentive Stock Options
will be taken into account in the order in which they were granted. The Fair Market Value of the
Shares will be determined as of the time the Option with respect to such Shares is granted.

          (b) Term of Option. The term of each Option will be stated in the Award Agreement.
In the case of an Incentive Stock Option, the term will be ten (10) years from the date of grant or
such shorter term as may be provided in the Award Agreement. Moreover, in the case of an Incentive
Stock Option granted to a Participant who, at the time the Incentive Stock Option is granted, owns
stock representing more than ten percent (10%) of the total combined voting power of all classes of
stock of the Company or any Parent or Subsidiary, the term of the Incentive Stock Option will be
five (5) years from the date of grant or such shorter term as may be provided in the Award
Agreement.

          (c) Option Exercise Price and Consideration.

               (i) Exercise Price. The per share exercise price for the Shares to be issued pursuant
to exercise of an Option will be determined by the Administrator, subject to the following:

                    (1) In the case of an Incentive Stock Option

                         a) granted to an Employee who, at the time the Incentive Stock Option is granted, owns stock
representing more than ten percent (10%) of the voting power of all classes of stock of the Company
or any Parent or Subsidiary, the per Share exercise price will be no less than 110% of the Fair
Market Value per Share on the date of grant.

                         b) granted to any Employee other than an Employee described in paragraph (A) immediately
above, the per Share exercise price will be no less than 100% of the Fair Market Value per Share on
the date of grant.

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                         c) Notwithstanding the foregoing, Incentive Stock Options may be granted with a per Share
exercise price of less than 100% of the Fair Market Value per Share on the date of grant pursuant
to a transaction described in, and in a manner consistent with, Section 424(a) of the Code.

                    (2) In the case of a Nonstatutory Stock Option, the per Share exercise price will be no less
than 100% of the Fair Market Value per Share on the date of grant.

               (ii) Waiting Period and Exercise Dates. At the time an Option is granted, the
Administrator will fix the period within which the Option may be exercised and will determine any
conditions that must be satisfied before the Option may be exercised.

               (iii) Form of Consideration. The Administrator will determine the acceptable form of
consideration for exercising an Option, including the method of payment. In the case of an
Incentive Stock Option, the Administrator will determine the acceptable form of consideration at
the time of grant. Such consideration may consist entirely of: (1) cash; (2) check; (3) other
Shares, provided Shares acquired directly or indirectly from the Company, (A) have been owned by
the Participant and not subject to substantial risk of forfeiture for more than six months on the
date of surrender, and (B) have a Fair Market Value on the date of surrender equal to the aggregate
exercise price of the Shares as to which said Option will be exercised; (4) consideration received
by the Company under a broker-assisted cashless exercise program; (5) any combination of the
foregoing methods of payment; or (6) such other consideration and method of payment for the
issuance of Shares to the extent permitted by Applicable Laws.

          (d) Exercise of Option.

               (i) Procedure for Exercise; Rights as a Stockholder. Any Option granted hereunder
will be exercisable according to the terms of the Plan and at such times and under such conditions
as determined by the Administrator and set forth in the Award Agreement. An Option may not be
exercised for a fraction of a Share.

                    An Option will be deemed exercised when the Company receives: (i) notice of exercise (in such
form as the Administrator specify from time to time) from the person entitled to exercise the
Option, and (ii) full payment for the Shares with respect to which the Option is exercised
(together with an applicable withholding taxes). Full payment may consist of any consideration and
method of payment authorized by the Administrator and permitted by the Award Agreement and the
Plan. Shares issued upon exercise of an Option will be issued in the name of the Participant or,
if requested by the Participant, in the name of the Participant and his or her spouse. Until the
Shares are issued (as evidenced by the appropriate entry on the books of the Company or of a duly
authorized transfer agent of the Company), no right to vote or receive dividends or any other
rights as a stockholder will exist with respect to the Optioned Stock, notwithstanding the exercise
of the Option. The Company will issue (or cause to be issued) such Shares promptly after the
Option is exercised. No adjustment will be made for a dividend or other right for which the record
date is prior to the date the Shares are issued, except as provided in Section 14 of the Plan.

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               Exercising an Option in any manner will decrease the number of Shares thereafter available,
both for purposes of the Plan and for sale under the Option, by the number of Shares as to which
the Option is exercised.

               (ii) Termination of Relationship as a Service Provider. If a Participant ceases to be
a Service Provider, other than upon the Participant’s death or Disability, the Participant may
exercise his or her Option within such period of time as is specified in the Award Agreement to the
extent that the Option is vested on the date of termination (but in no event later than the
expiration of the term of such Option as set forth in the Award Agreement). In the absence of a
specified time in the Award Agreement, the Option will remain exercisable for three (3) months
following the Participant’s termination. Unless otherwise provided by the Administrator, if on the
date of termination the Participant is not vested as to his or her entire Option, the Shares
covered by the unvested portion of the Option will revert to the Plan. If after termination the
Participant does not exercise his or her Option within the time specified by the Administrator, the
Option will terminate, and the Shares covered by such Option will revert to the Plan.

               (iii) Disability of Participant. If a Participant ceases to be a Service Provider as
a result of the Participant’s Disability, the Participant may exercise his or her Option within
such period of time as is specified in the Award Agreement to the extent the Option is vested on
the date of termination (but in no event later than the expiration of the term of such Option as
set forth in the Award Agreement). In the absence of a specified time in the Award Agreement, the
Option will remain exercisable for twelve (12) months following the Participant’s termination.
Unless otherwise provided by the Administrator, if on the date of termination the Participant is
not vested as to his or her entire Option, the Shares covered by the unvested portion of the Option
will revert to the Plan. If after termination the Participant does not exercise his or her Option
within the time specified herein, the Option will terminate, and the Shares covered by such Option
will revert to the Plan.

               (iv) Death of Participant. If a Participant dies while a Service Provider, the Option
may be exercised following the Participant’s death within such period of time as is specified in
the Award Agreement to the extent that the Option is vested on the date of death (but in no event
may the option be exercised later than the expiration of the term of such Option as set forth in
the Award Agreement), by the Participant’s designated beneficiary, provided such beneficiary has
been designated prior to Participant’s death in a form acceptable to the Administrator. If no such
beneficiary has been designated by the Participant, then such Option may be exercised by the
personal representative of the Participant’s estate or by the person(s) to whom the Option is
transferred pursuant to the Participant’s will or in accordance with the laws of descent and
distribution. In the absence of a specified time in the Award Agreement, the Option will remain
exercisable for twelve (12) months following Participant’s death. Unless otherwise provided by the
Administrator, if at the time of death Participant is not vested as to his or her entire Option,
the Shares covered by the unvested portion of the Option will immediately revert to the Plan. If
the Option is not so exercised within the time specified herein, the Option will terminate, and the
Shares covered by such Option will revert to the Plan.

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     7. Restricted Stock.

          (a) Grant of Restricted Stock. Subject to the terms and provisions of the Plan, the
Administrator, at any time and from time to time, may grant Shares of Restricted Stock to Service
Providers in such amounts as the Administrator, in its sole discretion, will determine.

          (b) Restricted Stock Agreement. Each Award of Restricted Stock will be evidenced by
an Award Agreement that will specify the Period of Restriction, the number of Shares granted, and
such other terms and conditions as the Administrator, in its sole discretion, will determine.
Unless the Administrator determines otherwise, the Company as escrow agent will hold Shares of
Restricted Stock until the restrictions on such Shares have lapsed.

          (c) Transferability. Except as provided in this Section 7, Shares of Restricted Stock
may not be sold, transferred, pledged, assigned, or otherwise alienated or hypothecated until the
end of the applicable Period of Restriction.

          (d) Other Restrictions. The Administrator, in its sole discretion, may impose such
other restrictions on Shares of Restricted Stock as it may deem advisable or appropriate.

          (e) Removal of Restrictions. Except as otherwise provided in this Section 7, Shares
of Restricted Stock covered by each Restricted Stock grant made under the Plan will be released
from escrow as soon as practicable after the last day of the Period of Restriction or at such other
time as the Administrator may determine. The Administrator, in its discretion, may accelerate the
time at which any restrictions will lapse or be removed.

          (f) Voting Rights. During the Period of Restriction, Service Providers holding Shares
of Restricted Stock granted hereunder may exercise full voting rights with respect to those Shares,
unless the Administrator determines otherwise.

          (g) Dividends and Other Distributions. During the Period of Restriction, Service
Providers holding Shares of Restricted Stock will be entitled to receive all dividends and other
distributions paid with respect to such Shares unless otherwise provided in the Award Agreement.
If any such dividends or distributions are paid in Shares, the Shares will be subject to the same
restrictions on transferability and forfeitability as the Shares of Restricted Stock with respect
to which they were paid.

          (h) Return of Restricted Stock to Company. On the date set forth in the Award
Agreement, the Restricted Stock for which restrictions have not lapsed will revert to the Company
and again will become available for grant under the Plan.

     8. Restricted Stock Units.

          (a) Grant. Restricted Stock Units may be granted at any time and from time to time as
determined by the Administrator. After the Administrator determines that it will grant Restricted
Stock Units under the Plan, it shall advise the Participant in an Award Agreement of the terms,
conditions, and restrictions related to the grant, including the number of Restricted Stock Units.

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          (b) Vesting Criteria and Other Terms. The Administrator shall set vesting criteria in
its discretion, which, depending on the extent to which the criteria are met, will determine the
number of Restricted Stock Units that will be paid out to the Participant. The Administrator may
set vesting criteria based upon the achievement of Company-wide, business unit, or individual goals
(including, but not limited to, continued employment), or any other basis determined by the
Administrator in its discretion.

          (c) Earning Restricted Stock Units. Upon meeting the applicable vesting criteria, the
Participant shall be entitled to receive a payout as specified in the Restricted Stock Unit Award
Agreement. Notwithstanding the foregoing, at any time after the grant of Restricted Stock Units,
the Administrator, in its sole discretion, may reduce or waive any vesting criteria that must be
met to receive a payout.

          (d) Form and Timing of Payment. Payment of earned Restricted Stock Units shall be
made as soon as practicable after the date(s) set forth in the Restricted Stock Unit Award
Agreement. The Administrator may only settle earned Restricted Stock Units in Shares.

          (e) Cancellation. On the date set forth in the Restricted Stock Unit Award Agreement,
all unearned Restricted Stock Units shall be forfeited to the Company.

     9. Stock Appreciation Rights.

          (a) Grant of SARs. Subject to the terms and conditions of the Plan, a SAR may be
granted to Service Providers at any time and from time to time as will be determined by the
Administrator, in its sole discretion.

          (b) Number of Shares. The Administrator will have complete discretion to determine
the number of SARs granted to any Service Provider.

          (c) Exercise Price and Other Terms. The per share exercise price for the Shares to be
issued pursuant to exercise of an SAR shall be determined by the Administrator and shall be no less
than 100% of the Fair Market Value per share on the date of grant. Otherwise, subject to Section
6(a) of the Plan, the Administrator, subject to the provisions of the Plan, shall have complete
discretion to determine the terms and conditions of SARs granted under the Plan; provided, however,
that no SAR may have a term of more than ten (10) years from the date of grant.

          (d) SAR Agreement. Each SAR grant will be evidenced by an Award Agreement that will
specify the exercise price, the term of the SAR, the conditions of exercise, and such other terms
and conditions as the Administrator, in its sole discretion, will determine.

          (e) Expiration of SARs. An SAR granted under the Plan will expire upon the date
determined by the Administrator, in its sole discretion, and set forth in the Award Agreement.
Notwithstanding the foregoing, the rules of Section 6(d) also will apply to SARs.

          (f) Payment of SAR Amount. Upon exercise of an SAR, a Participant will be entitled to
receive payment from the Company in an amount determined by multiplying:

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               (i) The difference between the Fair Market Value of a Share on the date of exercise over the
exercise price; times

               (ii) The number of Shares with respect to which the SAR is exercised.

     The payment upon SAR exercise may only be in Shares of equivalent value (rounded down to the
nearest whole Share).

     10. Performance Shares.

     (a) Grant of Performance Shares. Subject to the terms and conditions of the Plan,
Performance Shares may be granted to Participants at any time as shall be determined by the
Administrator, in its sole discretion. The Administrator shall have complete discretion to
determine (i) the number of Shares subject to a Performance Share award granted to any Participant,
and (ii) the conditions that must be satisfied, which typically will be based principally or solely
on achievement of performance milestones but may include a service-based component, upon which is
conditioned the grant or vesting of Performance Shares. Performance Shares shall be granted in the
form of units to acquire Shares. Each such unit shall be the equivalent of one Share for purposes
of determining the number of Shares subject to an Award. Until the Shares are issued, no right to
vote or receive dividends or any other rights as a stockholder shall exist with respect to the
units to acquire Shares.

     (b) Other Terms. The Administrator, subject to the provisions of the Plan, shall have
complete discretion to determine the terms and conditions of Performance Shares granted under the
Plan. Performance Share grants shall be subject to the terms, conditions, and restrictions
determined by the Administrator at the time the stock is awarded, which may include such
performance-based milestones as are determined appropriate by the Administrator. The Administrator
may require the recipient to sign a Performance Shares Award Agreement as a condition of the award.
Any certificates representing the Shares of stock awarded shall bear such legends as shall be
determined by the Administrator.

     (c) Performance Share Award Agreement. Each Performance Share grant shall be
evidenced by an Award Agreement that shall specify such other terms and conditions as the
Administrator, in its sole discretion, shall determine.

     11. Formula Awards to Outside Directors.

          (a) General. Outside Directors will be entitled to receive all types of Awards
(except Incentive Stock Options) under this Plan, including discretionary Awards not covered under
this Section 11. All grants of Awards to Outside Directors pursuant to this Section will be
automatic and nondiscretionary, except as otherwise provided herein, and will be made in accordance
with the following provisions:

          (b) Type of Option. If Options are granted pursuant to this Section they will be
Nonstatutory Stock Options and, except as otherwise provided herein, will be subject to the other
terms and conditions of the Plan.

-12-

 

          (c) No Discretion. No person will have any discretion to select which Outside
Directors will be granted Awards under this Section or to determine the number of Shares to be
covered by such Awards (except as provided in Sections 11(g) and 14).

          (d) Initial Award. Each person who first becomes an Outside Director following the
Registration Date will be automatically granted a SAR for 50,000 Shares (the “Initial Award”) on or
about the date on which such person first becomes an Outside Director, whether through election by
the stockholders of the Company or appointment by the Board to fill a vacancy; provided, however,
that an Inside Director who ceases to be an Inside Director, but who remains a Director, will not
receive an Initial Award.

          (e) Annual Award. Each Outside Director will be automatically granted a SAR for
25,000 Shares (an “Annual Award”) on each date of the annual meeting of the stockholders of the
Company beginning in 2006, if as of such date, he or she will have served on the Board for at least
the preceding six (6) months.

          (f) Terms. The terms of each Award granted pursuant to this Section will be as
follows:

               (i) The term of the Award will be ten (10) years.

               (ii) The exercise price for Shares subject to Awards will be 100% of the Fair Market Value on
the grant date.

               (iii) Subject to Section 14, the Initial Award will vest and become exercisable as to
one-third (1/3rd) of the Shares subject to such Award on the first anniversary of its
date of grant and the remainder shall vest quarterly thereafter, so as to be 100% vested on the
third anniversary of the grant date, provided that the Participant continues to serve as a Director
through each such date.

               (iv) Subject to Section 14, the Annual Award will vest and become exercisable as to 100% of
the Shares subject to such Award on the day prior to the next years annual shareholder meeting,
provided that the Participant continues to serve as a Director through such date.

          (g) Amendment. The Administrator in its discretion may change the number of Shares
subject to the First Awards and Subsequent Awards.

     12. Leaves of Absence. Unless the Administrator provides otherwise, vesting of Awards
granted hereunder will be suspended during any unpaid leave of absence. A Service Provider will
not cease to be an Employee in the case of (i) any leave of absence approved by the Company or (ii)
transfers between locations of the Company or between the Company, its Parent, or any Subsidiary.
For purposes of Incentive Stock Options, no such leave may exceed ninety (90) days, unless
reemployment upon expiration of such leave is guaranteed by statute or contract. If reemployment
upon expiration of a leave of absence approved by the Company is not so guaranteed, then three (3)
months following the 91st day of such leave any Incentive Stock Option held by the Participant will
cease to be treated as an Incentive Stock Option and will be treated for tax purposes as a
Nonstatutory Stock Option.

-13-

 

     13. Transferability of Awards. Unless determined otherwise by the Administrator, an
Award may not be sold, pledged, assigned, hypothecated, transferred, or disposed of in any manner
other than by will or by the laws of descent or distribution and may be exercised, during the
lifetime of the Participant, only by the Participant. If the Administrator makes an Award
transferable, such Award will contain such additional terms and conditions as the Administrator
deems appropriate.

     14. Adjustments; Dissolution or Liquidation; Merger or Change in Control.

          (a) Adjustments. In the event that any dividend or other distribution (whether in the
form of cash, Shares, other securities, or other property), recapitalization, stock split, reverse
stock split, reorganization, merger, consolidation, split-up, spin-off, combination, repurchase, or
exchange of Shares or other securities of the Company, or other change in the corporate structure
of the Company affecting the Shares occurs, the Administrator, in order to prevent diminution or
enlargement of the benefits or potential benefits intended to be made available under the Plan, may
(in its sole discretion) adjust the number and class of Shares that may be delivered under the Plan
and/or the number, class, and price of Shares covered by each outstanding Award, the numerical
Share limits in Section 3 of the Plan and the number of Shares issuable pursuant to Options to be
granted under Section 11.

          (b) Dissolution or Liquidation. In the event of the proposed dissolution or
liquidation of the Company, the Administrator will notify each Participant as soon as practicable
prior to the effective date of such proposed transaction. To the extent it has not been previously
exercised, an Award will terminate immediately prior to the consummation of such proposed action.

          (c) Change in Control. In the event of a merger or Change in Control, each
outstanding Award will be treated as the Administrator determines, including, without limitation,
that each Award be assumed or an equivalent option or right substituted by the successor
corporation or a Parent or Subsidiary of the successor corporation. The Administrator shall not be
required to treat all Awards similarly in the transaction.

          In the event that the successor corporation does not assume or substitute for the Award, the
Participant will fully vest in and have the right to exercise all of his or her outstanding Options
and Stock Appreciation Rights, including Shares as to which such Awards would not otherwise be
vested or exercisable, all restrictions on Restricted Stock and Restricted Stock Units will lapse,
and, with respect to Awards with performance-based vesting, all performance goals or other vesting
criteria will be deemed achieved at 100% on-target levels and all other terms and conditions met.
In addition, if an Option or Stock Appreciation Right is not assumed or substituted in the event of
a Change in Control, the Administrator will notify the Participant in writing or electronically
that the Option or Stock Appreciation Right will be exercisable for a period of time determined by
the Administrator in its sole discretion, and the Option or Stock Appreciation Right will terminate
upon the expiration of such period.

          For the purposes of this subsection (c), an Award will be considered assumed if, following the
Change in Control, the Award confers the right to purchase or receive, for each Share subject to
the Award immediately prior to the Change in Control, the consideration (whether stock, cash, or
other securities or property) received in the Change in Control by holders of Common Stock for each
Share held on the effective date of the transaction (and if holders were offered a choice of

-14-

 

consideration, the type of consideration chosen by the holders of a majority of the
outstanding Shares); provided, however, that if such consideration received in the Change in
Control is not solely common stock of the successor corporation or its Parent, the Administrator
may, with the consent of the successor corporation, provide for the consideration to be received
upon the exercise of an Option or Stock Appreciation Right or upon the payout of a Restricted Stock
Unit or Performance Share, for each Share subject to such Award, to be solely common stock of the
successor corporation or its Parent equal in fair market value to the per share consideration
received by holders of Common Stock in the Change in Control.

          Notwithstanding anything in this Section 14(c) to the contrary, an Award that vests, is earned
or paid-out upon the satisfaction of one or more performance goals will not be considered assumed
if the Company or its successor modifies any of such performance goals without the Participant’s
consent; provided, however, a modification to such performance goals only to reflect the successor
corporation’s post-Change in Control corporate structure will not be deemed to invalidate an
otherwise valid Award assumption.

          (d) Outside Director Awards. With respect to Awards granted to an Outside Director
that are assumed or substituted for, if on the date of or following such assumption or substitution
the Participant’s status as a Director or a director of the successor corporation, as applicable,
is terminated other than upon a voluntary resignation by the Participant (unless such resignation
is at the request of the acquirer), then the Participant will fully vest in and have the right to
exercise Options and/or Stock Appreciation Rights as to all of the Optioned Stock, including Shares
as to which such Awards would not otherwise be vested or exercisable, all restrictions on
Restricted Stock and Restricted Stock Units will lapse, and, with respect to Performance Shares,
all performance goals or other vesting criteria will be deemed achieved at 100% on-target levels
and all other terms and conditions met.

     15. Tax Withholding.

          (a) Withholding Requirements. Prior to the delivery of any Shares or cash pursuant to
an Award (or exercise thereof), the Company will have the power and the right to deduct or
withhold, or require a Participant to remit to the Company, an amount sufficient to satisfy
federal, state, local, foreign or other taxes (including the Participant’s FICA obligation)
required to be withheld with respect to such Award (or exercise thereof).

          (b) Withholding Arrangements. The Administrator, in its sole discretion and pursuant
to such procedures as it may specify from time to time, may permit a Participant to satisfy such
tax withholding obligation, in whole or in part by (a) paying cash, (b) electing to have the
Company withhold otherwise deliverable cash or Shares having a Fair Market Value equal to the
minimum statutory amount required to be withheld, or (c) delivering to the Company already-owned
Shares having a Fair Market Value equal to the minimum statutory amount required to be withheld.
The Fair Market Value of the Shares to be withheld or delivered will be determined as of the date
that the taxes are required to be withheld.

     16. No Effect on Employment or Service. Neither the Plan nor any Award will confer
upon a Participant any right with respect to continuing the Participant’s relationship as a Service
Provider with the Company, nor will they interfere in any way with the Participant’s right or the

-15-

 

Company’s right to terminate such relationship at any time, with or without cause, to the
extent permitted by Applicable Laws.

     17. Date of Grant. The date of grant of an Award will be, for all purposes, the date
on which the Administrator makes the determination granting such Award, or such other later date as
is determined by the Administrator. Notice of the determination will be provided to each
Participant within a reasonable time after the date of such grant.

     18. Term of Plan. Subject to Section 22 of the Plan, the Plan will become effective
upon its adoption by the Board. It will continue in effect for a term of ten (10) years unless
terminated earlier under Section 19 of the Plan.

     19. Amendment and Termination of the Plan.

          (a) Amendment and Termination. The Board may at any time amend, alter, suspend or
terminate the Plan.

          (b) Stockholder Approval. The Company will obtain stockholder approval of any Plan
amendment to the extent necessary and desirable to comply with Applicable Laws.

          (c) Effect of Amendment or Termination. No amendment, alteration, suspension or
termination of the Plan will impair the rights of any Participant, unless mutually agreed otherwise
between the Participant and the Administrator, which agreement must be in writing and signed by the
Participant and the Company. Termination of the Plan will not affect the Administrator’s ability
to exercise the powers granted to it hereunder with respect to Awards granted under the Plan prior
to the date of such termination.

     20. Conditions Upon Issuance of Shares.

          (a) Legal Compliance. Shares will not be issued pursuant to the exercise of an Award
unless the exercise of such Award and the issuance and delivery of such Shares will comply with
Applicable Laws and will be further subject to the approval of counsel for the Company with respect
to such compliance.

          (b) Investment Representations. As a condition to the exercise of an Award, the
Company may require the person exercising such Award to represent and warrant at the time of any
such exercise that the Shares are being purchased only for investment and without any present
intention to sell or distribute such Shares if, in the opinion of counsel for the Company, such a
representation is required.

     21. Inability to Obtain Authority. The inability of the Company to obtain authority
from any regulatory body having jurisdiction, which authority is deemed by the Company’s counsel to
be necessary to the lawful issuance and sale of any Shares hereunder, will relieve the Company of
any liability in respect of the failure to issue or sell such Shares as to which such requisite
authority will not have been obtained.

-16-

 

     22. Stockholder Approval. The Plan will be subject to approval by the stockholders of
the Company within twelve (12) months after the date the Plan is adopted. Such stockholder
approval will be obtained in the manner and to the degree required under Applicable Laws.

-17-

 

THE UK SUB-PLAN OF THE

OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN

	1.	 	The purpose of the UK Sub-Plan (the “Sub-Plan”) of the Omniture, Inc. 2006 Equity Incentive
Plan is to provide incentives for UK tax residents who are present and future employees of
Omniture, Inc. through the grant of options over Common Stock.
	 
	2.	 	This Sub-Plan is governed by the Omniture, Inc. 2006 Equity Incentive Plan (the “Plan”) and
all of the provisions of this Sub-Plan shall be identical to those of the Plan SAVE THAT (a)
“Sub-Plan” shall be substituted for “Plan,” and (b) the following provisions shall be stated
in this Sub-Plan in order to accommodate the specific requirements of UK law.
	 
	3.	 	The Sub-Plan shall become effective on the date of its adoption by the Board. The Sub-Plan
shall terminate automatically on the date on which the Plan terminates in accordance with
Section 18 of the Plan. The Sub-Plan may be terminated by the Board of Directors on any
earlier date.
	 
	4.	 	References to Incentive Stock Options and Nonstatutory Stock Options in the Plan shall not
apply to Options granted under the Sub-Plan.
	 
	5.	 	Options granted under the Sub-Plan shall be known as UK Unapproved Options.
	 
	6.	 	Section 5 – Eligibility of the Plan shall be substituted by the following:
	 
	 	 	“Restricted Stock, Restricted Stock Units, Stock Appreciation Rights, Performance Shares and
UK Unapproved Options may be granted only to Employees.”exv10w3b

 

Exhibit 10.3B

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

STOCK OPTION AWARD AGREEMENT

     Unless otherwise defined herein, the terms defined in the Omniture, Inc. 2006 Equity Incentive
Plan (the “Plan”) will have the same defined meanings in this Award Agreement.

NOTICE OF STOCK OPTION GRANT

	 	 	 	 	 	 	 
	 

	 	Participant’s Name:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	 Participant’s Address:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	 	 	 

	 	 

     You have been granted an option to purchase Common Stock of the Company, subject to the terms
and conditions of the Plan and this Award Agreement, as follows:

	 	 	 	 	 	 	 
	 

	 	Grant Number:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Date of Grant:	 	 	 	 
	 

	 	 	 	 

	 	 

	 	 	 	 	 	 	 
	 

	 	Vesting Commencement Date:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Exercise Price per Share: $	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Total Number of Shares Granted:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Total Exercise Price: $	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Type of Option:
	 	___ Incentive Stock Option (ISO)	 	 
	 
	 	 	 	 	 	 
	 

	 	 	 	___ Nonstatutory Stock Option (NSO)	 	 
	 
	 	 	 	 	 	 
	 

	 	Term/Expiration Date:	 	 	 	 
	 

	 	 	 	 

	 	 

     Vesting Schedule:

     Subject to accelerated vesting as set forth below or in the Plan, this Option may be
exercised, in whole or in part, in accordance with the following four (4) year vesting schedule:

Twenty-five percent (25%) of the Shares subject to the Option will vest on the one (1)
year anniversary of the Vesting Commencement Date, and 1/48 of the Shares subject to the
Option will vest each month thereafter on the same day of the month as the Vesting
Commencement Date (and if there is no corresponding day, on the last day of such month),
provided that the Participant continues to be a Service Provider through such vesting
dates.

 

 

     Termination Period:

     This Option shall be exercisable for three (3) months after Participant ceases to be a Service
Provider, unless such termination is due to Participant’s death or Disability, in which case this
Option shall be exercisable for one (1) year after Participant ceases to be Service Provider.
Notwithstanding the foregoing, in no event may this Option be exercised after the Term/Expiration
Date as provided above and may be subject to earlier termination as provided in Section 14(c) of
the Plan.

AGREEMENT

Grant of Option. 

          The Administrator hereby grants to individual named in the Notice of Grant attached as Part I
of this Agreement (the “Participant”) an option (the “Option”) to purchase the number of Shares, as
set forth in the Notice of Grant, at the exercise price per share set forth in the Notice of Grant
(the “Exercise Price”), subject to the terms and conditions of the Plan, which is incorporated
herein by reference. Subject to Section 19(c) of the Plan, in the event of a conflict between the
terms and conditions of the Plan and the terms and conditions of this Award Agreement, the terms
and conditions of the Plan will prevail.

          If designated in the Notice of Grant as an Incentive Stock Option (“ISO”), this Option is
intended to qualify as an Incentive Stock Option under Section 422 of the Code. However, if this
Option is intended to be an Incentive Stock Option, to the extent that it exceeds the $100,000 rule
of Code Section 422(d) it will be treated as a Nonstatutory Stock Option (“NSO”).

Exercise of Option.

          1. Right to Exercise. This Option is exercisable during its term in accordance with
the Vesting Schedule set out in the Notice of Grant and the applicable provisions of the Plan and
this Award Agreement.

          2. Method of Exercise. This Option is exercisable by delivery of an exercise notice,
in the form attached as Exhibit A (the “Exercise Notice”) or in such other form and manner
as determined by the Administrator, which will state the election to exercise the Option, the
number of Shares in respect of which the Option is being exercised (the “Exercised Shares”), and
such other representations and agreements as may be required by the Company pursuant to the
provisions of the Plan. The Exercise Notice will be completed by Participant and delivered to the
Company. The Exercise Notice will be accompanied by payment of the aggregate Exercise Price as to
all Exercised Shares together with any applicable withholding taxes. This Option will be deemed to
be exercised upon receipt by the Company of such fully executed Exercise Notice accompanied by such
aggregate Exercise Price.

               No Shares will be issued pursuant to the exercise of this Option unless such issuance and
exercise comply with Applicable Laws. Assuming such compliance, for income tax purposes the
Exercised Shares will be considered transferred to Participant on the date the Option is exercised
with respect to such Exercised Shares.

-2-

 

Method of Payment.

          Payment of the aggregate Exercise Price will be by any of the following, or a combination
thereof:

cash;

check;

consideration received by the Company under a formal cashless exercise program adopted by the
Company in connection with the Plan; or

surrender of other Shares which, (a) in the case of Shares acquired from the Company, either
directly or indirectly, have been owned by the Participant and not subject to a substantial risk of
forfeiture for more than six (6) months on the date of surrender, and (b) have a Fair Market Value
on the date of surrender equal to the aggregate Exercise Price of the Exercised Shares.

Non-Transferability of Option.

          This Option may not be transferred in any manner otherwise than by will or by the laws of
descent or distribution and may be exercised during the lifetime of Participant only by
Participant.

Term of Option.

          This Option may be exercised only within the term set out in the Notice of Grant, and may be
exercised during such term only in accordance with the Plan and the terms of this Award Agreement.

Tax Obligations.

Withholding Taxes. Participant agrees to make appropriate arrangements with the Company
(or the Parent or Subsidiary employing or retaining Participant) for the satisfaction of all
Federal, state, and local income and employment tax withholding requirements applicable to the
Option exercise. Participant acknowledges and agrees that the Company may refuse to honor the
exercise and refuse to deliver Shares if such withholding amounts are not delivered at the time of
exercise.

Notice of Disqualifying Disposition of ISO Shares. If the Option granted to Participant
herein is an ISO, and if Participant sells or otherwise disposes of any of the Shares acquired
pursuant to the ISO on or before the later of (a) the date two years after the Grant Date, or (b)
the date one year after the date of exercise, Participant will immediately notify the Company in
writing of such disposition. Participant agrees that Participant may be subject to income tax
withholding by the Company on the compensation income recognized by Participant.

Code Section 409A. Under Code Section 409A, an option that vests after December 31, 2004
that was granted with a per share exercise price that is determined by the U.S. Internal Revenue
Service (the “IRS”) to be less than the fair market value of a Share on the date of grant (a
“discounted option”) may be considered “deferred compensation.” An option that is a “discounted
option” may result in (a) income recognition by Participant (if they are a U.S. taxpayer) prior to
the exercise of the option, (b) an additional twenty percent (20%) tax, and (c) potential penalty
and interest charges. Participant acknowledges that the Company cannot and has not guaranteed that
the IRS will agree that the per share exercise price of this Option equals or exceeds the fair
market value of a Share on the Date of Grant in a later examination. Participant agrees that if
the IRS determines that the Option was granted with a per share exercise price that was less than
the fair

-3-

 

market value of a Share on the Date of Grant, Participant will be solely responsible for
Participant’s costs related to such a determination.

          The Board reserves the right, to the extent it deems necessary or advisable in its sole
discretion, to unilaterally alter or modify this Award Agreement to ensure that all Options
provided to Participants who are U.S. taxpayers are made in such a manner that either qualifies for
exemption from or complies with Section 409A of the Code; provided, however, that the Company makes
no representation that the Options will be exempt from or comply with Section 409A of the Code and
makes no undertaking to preclude Section 409A of the Code from applying to the Options.

Entire Agreement; Governing Law.

          The Plan is incorporated herein by reference. The Plan and this Award Agreement constitute
the entire agreement of the parties with respect to the subject matter hereof and supersede in
their entirety all prior undertakings and agreements of the Company and Participant with respect to
the subject matter hereof, and may not be modified adversely to Participant’s interest except by
means of a writing signed by the Company and Participant. This Award Agreement is governed by the
internal substantive laws, but not the choice of law rules, of Utah. For purposes of litigating
any dispute that arises directly or indirectly from the relationship of the parties evidenced by
this grant or the Agreement, the parties hereby submit to and consent to the exclusive jurisdiction
of the State of Utah and agree that such litigation shall be conducted only in the courts of Utah,
Fourth District, or the federal courts for the United States for the 10th Circuit, and
no other courts, where this grant is made and/or to be performed.

NO GUARANTEE OF CONTINUED SERVICE.

          PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF SHARES PURSUANT TO THE VESTING
SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS AN EMPLOYEE, CONSULTANT OR NON-EMPLOYEE DIRECTOR AT
THE WILL OF THE COMPANY (AND NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED AN OPTION OR
PURCHASING SHARES HEREUNDER). PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES THAT THIS AWARD
AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE VESTING SCHEDULE SET FORTH HEREIN DO NOT
CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS AN EMPLOYEE, CONSULTANT OR
NON-EMPLOYEE DIRECTOR FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND WILL NOT INTERFERE
WITH PARTICIPANT’S RIGHT OR THE COMPANY’S RIGHT TO TERMINATE PARTICIPANT’S RELATIONSHIP AS AN
EMPLOYEE, CONSULTANT OR NON-EMPLOYEE DIRECTOR AT ANY TIME, WITH OR WITHOUT CAUSE.

Data Privacy.

          Participant hereby explicitly and unambiguously consents to the collection, use and transfer,
in electronic or other form, of Participant’s personal data as described in this Award Agreement
and any other Option grant materials by and among, as applicable, the Employer, the Company and its
Parents, Subsidiaries and affiliates for the exclusive purpose of implementing, administering and
managing Participant’s participation in the Plan.

          Participant understands that the Company and the Employer may hold certain personal
information about Participant, including, but not limited to, Participant’s name, home address and
telephone number, date of birth, social insurance number or other identification number, salary,
nationality, job title, any shares of stock or directorships held in the Company, details of all
Options or any other entitlement to shares of stock awarded, canceled, exercised, vested, unvested
or outstanding in Participant’s favor, for the exclusive purpose of implementing, administering and
managing the Plan (“Data”).

-4-

 

          Participant understands that Data will be transferred to E*TRADE FINANCIAL, or such other
stock plan service provider as may be selected by the Company in the future, which is assisting the
Company with the implementation, administration and management of the Plan. Participant
understands that the recipients of the Data may be located in the United States or elsewhere, and
that the recipients’ country (e.g., the United States) may have different data privacy laws and
protections than Participant’s country. Participant understands that Participant may request a
list with the names and addresses of any potential recipients of the Data by contacting
Participant’s local human resources representative. Participant authorizes the Company, E*TRADE
FINANCIAL and any other possible recipients which may assist the Company (presently or in the
future) with implementing, administering and managing the Plan to receive, possess, use, retain and
transfer the Data, in electronic or other form, for the sole purpose of implementing, administering
and managing Participant’s participation in the Plan. Participant understands that Data will be
held only as long as is necessary to implement, administer and manage Participants participation in
the Plan. Participant understands that Participant may, at any time, view Data, request additional
information about the storage and processing of Data, require any necessary amendments to Data or
refuse or withdraw the consents herein, in any case without cost, by contacting in writing
Participant’s local human resources representative. Participant understands, however, that
refusing or withdrawing consent may affect Participant’s ability to participate in the Plan. For
more information on the consequences of Participant’s refusal to consent or withdrawal of consent,
Participant understands that Participant may contact Participant’s local human resources
representative.

Electronic Delivery.

          The Company may, in its sole discretion, decide to deliver any documents related to the
Participant’s participation in the Plan by electronic means or to request Participant’s consent to
participate in the Plan by electronic means. Participant hereby consents to receive such documents
by electronic delivery and, if requested, to agree to participate in the Plan through an on-line or
electronic system established and maintained by the Company or a third party designated by the
Company.

Severability.

          The provisions of this Award Agreement are severable and if any one or more provisions are
determined to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions
shall nevertheless be binding and enforceable.

[Remainder of Page Intentionally Left Blank]

-5-

 

     By Participant’s signature and the signature of the Company’s representative below,
Participant and the Company agree that this Option is granted under and governed by the terms and
conditions of the Plan and this Award Agreement. Participant has reviewed the Plan and this Award
Agreement in their entirety, has had an opportunity to obtain the advice of counsel prior to
executing this Award Agreement and fully understands all provisions of the Plan and Award
Agreement. Participant hereby agrees to accept as binding, conclusive and final all decisions or
interpretations of the Administrator upon any questions relating to the Plan and Award Agreement.
Participant further agrees to notify the Company upon any change in the residence address indicated
below.

	 	 	 	 	 
	PARTICIPANT:

	 	 	 	OMNITURE, INC.
	 
	 	 	 	 
	 

	 	 	 	 
	Signature

	 	 	 	By
	 
	 	 	 	 
	 

	 	 	 	 
	Print Name

	 	 	 	Print Name
	 
	 	 	 	 
	 

	 	 	 	 
	Residence Address

	 	 	 	Title
	 
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 

-6-

 

EXHIBIT A

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

EXERCISE NOTICE

Omniture, Inc.

550 East Timpanogos Circle

Orem, Utah 84097

Attention: Stock Plan Administration

     1. Exercise of Option. Effective as of today,                                         ,                     , the
undersigned (“Purchaser”) hereby elects to purchase                                          shares (the “Shares”) of the
Common Stock of Omniture, Inc. (the “Company”) under and pursuant to the 2006 Equity Incentive Plan
(the “Plan”) and the Award Agreement dated                                         ,                      (the “Award Agreement”).
The Exercise Price for the Shares will be $                                        .___, as required by the Award Agreement.

     2. Delivery of Payment. Purchaser herewith delivers to the Company the full Exercise
Price for the Shares and any required withholding taxes to be paid in connection with the exercise
of the Option.

     3. Representations of Purchaser. Purchaser acknowledges that Purchaser has received,
read and understood the Plan and the Award Agreement and agrees to abide by and be bound by their
terms and conditions.

     4. Rights as Stockholder. Until the issuance (as evidenced by the appropriate entry
on the books of the Company or of a duly authorized transfer agent of the Company) of the Shares,
no right to vote or receive dividends or any other rights as a stockholder will exist with respect
to the Optioned Stock, notwithstanding the exercise of the Option. The Shares so acquired will be
issued to Purchaser as soon as practicable after exercise of the Option. No adjustment will be
made for a dividend or other right for which the record date is prior to the date of issuance,
except as provided in Section 14 of the Plan.

     5. Tax Consultation. Purchaser understands that Purchaser may suffer adverse tax
consequences as a result of Purchaser’s purchase or disposition of the Shares. Purchaser
represents that Purchaser has consulted with any tax consultants Purchaser deems advisable in
connection with the purchase or disposition of the Shares and that Purchaser is not relying on the
Company for any tax advice.

     6. Entire Agreement; Governing Law. The Plan and Award Agreement are incorporated
herein by reference. This Agreement, the Plan and the Award Agreement constitute the entire
agreement of the parties with respect to the subject matter hereof and supersede in their entirety
all prior undertakings and agreements of the Company and Purchaser with respect to the subject
matter hereof, and may not be modified adversely to the Purchaser’s interest except by means of a
writing signed by the Company and Purchaser. The terms of this Exercise Notice are governed by,
and construed in accordance with, the internal substantive laws, but not the choice of law rules,
of Utah. For purposes of litigating any dispute that arises directly or indirectly from the
relationship of the parties evidenced by the Option or the terms of the Award Agreement, the
parties hereby submit to and consent to the exclusive jurisdiction of the State of Utah and agree
that such

 

 

litigation shall be conducted only in the courts of Utah, Fourth District, or the federal
courts for the United States for the 10th Circuit, and no other courts, where this
Option grant is made and/or to be performed.

	 	 	 	 	 
	Submitted by:

	 	 	 	Accepted by:
	 
	 	 	 	 
	PURCHASER:

	 	 	 	OMNITURE, INC.
	 
	 	 	 	 
	 

	 	 	 	 
	Signature

	 	 	 	By
	 
	 	 	 	 
	 

	 	 	 	 
	Print Name

	 	 	 	Its
	 
	 	 	 	 
	Address:

	 	 	 	Address:
	 
	 	 	 	 
	 

	 	 	 	Omniture, Inc.
	 

	 	 	 	550 East Timpanogos Circle
	 

	 	 	 	Orem, Utah 84097
	 

	 	 	 	Attention: Stock Plan Administration
	 
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	Date Received

-2-

 

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

STOCK OPTION AWARD AGREEMENT

NON-U.S. PARTICIPANTS

     Unless otherwise defined herein, the terms defined in the Omniture, Inc. 2006 Equity Incentive
Plan (the “Plan”) will have the same defined meanings in this Award Agreement.

NOTICE OF STOCK OPTION GRANT

	 	 	 	 	 	 	 
	 

	 	Participant’s Name:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Participant’s Address:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	 	 	 

	 	 

     You have been granted an option to purchase Shares of the Company, subject to the terms and
conditions of the Plan and this Award Agreement, including Exhibit B for Participant’s
country (if any) as follows:

	 	 	 	 	 	 	 
	 

	 	Grant Number:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Date of Grant:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Vesting Commencement Date:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Exercise Price per Share: $	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Total Number of Shares Granted:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Total Exercise Price: $	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Type of Option:
	 	Nonstatutory Stock Option (NSO)
 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Term/Expiration Date:	 	 	 	 
	 

	 	 	 	 

	 	 

     Vesting Schedule:

     Subject to accelerated vesting as set forth below or in the Plan, this Option may be
exercised, in whole or in part, in accordance with the following four (4) year vesting schedule:

Twenty-five percent (25%) of the Shares subject to the Option will vest on the one (1)
year anniversary of the Vesting Commencement Date, and 1/48 of the Shares subject to the
Option will vest each month thereafter on the same day of the month as the Vesting
Commencement Date (and if there is no corresponding day, on the last day of such month),
provided that Participant continues to be a Service Provider through such vesting dates.

 

 

     Termination Period:

     This Option shall be exercisable for three (3) months after Participant’s active service as a
Service Provider ceases, unless such termination is due to Participant’s death or Disability, in
which case this Option shall be exercisable for one (1) year after Participant’s active service as
a Service Provider ceases. Notwithstanding the foregoing, in no event may this Option be exercised
after the Term/Expiration Date as provided above and may be subject to earlier termination as
provided in Section 14(c) of the Plan.

AWARD AGREEMENT

Grant of Option.

          The Administrator hereby grants to individual named in the Notice of Grant attached as Part I
of this Award Agreement (the “Participant”) an option (the “Option”) to purchase the number of
Shares, as set forth in the Notice of Grant, at the exercise price per share set forth in the
Notice of Grant (the “Exercise Price”), subject to the terms and conditions of the Plan and
Exhibit B for Participant’s country (if any), which are incorporated herein by reference.
Subject to Section 19(c) of the Plan, in the event of a conflict between the terms and conditions
of the Plan and the terms and conditions of this Award Agreement (including any terms in
Exhibit B applying to Participant’s country), the terms and conditions of the Plan will
prevail.

Exercise of Option.

          1. Right to Exercise. This Option is exercisable during its term in accordance with
the Vesting Schedule set out in the Notice of Grant and the applicable provisions of the Plan and
this Award Agreement, including Exhibit B for Participant’s country (if any).

          2. Method of Exercise. This Option is exercisable by delivery of an exercise notice,
in the form attached as Exhibit A (the “Exercise Notice”) or in such other form and manner
as determined by the Administrator, which will state the election to exercise the Option, the
number of Shares in respect of which the Option is being exercised (the “Exercised Shares”), and
such other representations and agreements as may be required by the Company pursuant to the
provisions of the Plan. The Exercise Notice will be completed by Participant and delivered to the
Company. The Exercise Notice will be accompanied by payment of the aggregate Exercise Price as to
all Exercised Shares together with any applicable withholding taxes as set forth in Section F of
this Award Agreement. This Option will be deemed to be exercised upon receipt by the Company of
such fully executed Exercise Notice accompanied by such aggregate Exercise Price.

               No Shares will be issued pursuant to the exercise of this Option unless such issuance and
exercise comply with Applicable Laws.

Method of Payment.

          Payment of the aggregate Exercise Price will be by any of the following, or a combination
thereof, at the election of Participant:

cash;

check; or

-2-

 

consideration received by the Company under a formal cashless exercise program adopted by the
Company in connection with the Plan.

Non-Transferability of Option.

          This Option may not be transferred in any manner otherwise than by will or by the laws of
descent or distribution and may be exercised during the lifetime of Participant only by
Participant.

Term of Option.

          This Option may be exercised only within the term set out in the Notice of Grant, and may be
exercised during such term only in accordance with the Plan and the terms of this Award Agreement
(including any terms in Exhibit B applying to Participant’s country).

Tax Obligations. 

Withholding Taxes. Regardless of any action the Company or the Parent or Subsidiary
employing or retaining Participant (the “Employer”) takes with respect to any or all income tax,
social insurance, payroll tax, payment on account or other tax-related withholding (“Tax-Related
Items”), Participant acknowledges that the ultimate liability for all Tax-Related Items legally due
by Participant is and remains Participant’s responsibility and that the Company and/or the Employer
(a) make no representations or undertakings regarding the treatment of any Tax-Related Items in
connection with any aspect of the Option, including, but not limited to, the grant, vesting or
exercise of the Option, the subsequent sale of Shares acquired pursuant to such exercise and the
receipt of dividends, if any; and (b) do not commit to structure the terms of the grant or any
aspect of the Option to reduce or eliminate Participant’s liability for Tax-Related Items.

               Prior to the relevant taxable event, Participant agrees to make adequate arrangements
satisfactory to the Company and/or the Employer to satisfy all withholding and payment on account
obligations of the Company and/or the Employer. In this regard, if permissible under local law,
Participant authorizes the Company and/or the Employer, at their discretion, to satisfy the
obligations with regard to all Tax-Related Items legally payable by Participant by one or a
combination of the following:

               (i) withholding from Participant’s wages or other cash compensation paid to Participant by
the Company and/or the Employer; or

               (ii) withholding from proceeds of the sale of Shares acquired upon exercise of the Option; or

               (iii) arranging for the sale of Shares acquired upon exercise of the Option (on Participant’s
behalf and at Participant’s direction pursuant to this authorization); or

               (iv) withholding in Shares, provided that the Company only withholds the amount of Shares
necessary to satisfy the minimum withholding amount. If the Company satisfies the obligation for
Tax-Related Items by withholding a number of Shares as described herein, Participant shall be
deemed to have been issued the full number of Shares subject to the Option, notwithstanding that a
number of the Shares are held back solely for the purpose of paying the Tax-Related Items due as a
result of the exercise of the Option.

               Finally, Participant shall pay to the Company or the Employer any amount of Tax-Related Items
that the Company or the Employer may be required to withhold as a result of Participant’s

-3-

 

participation in the Plan or Participant’s purchase of Shares that cannot be satisfied by the
means previously described. Participant acknowledges and agrees that the Company may refuse to
honor the exercise and refuse to deliver Shares if Participant fails to comply with Participant’s
obligations in connection with the Tax-Related Items as described in this section.

          Code Section 409A. Under Code Section 409A, an option that vests after December 31,
2004 that was granted with a per share exercise price that is determined by the U.S. Internal
Revenue Service (the “IRS”) to be less than the fair market value of a Share on the date of grant
(a “discounted option”) may be considered “deferred compensation.” An option that is a “discounted
option” may result in (a) income recognition by Participant (if they are a U.S. taxpayer) prior to
the exercise of the option, (b) an additional twenty percent (20%) tax, and (c) potential penalty
and interest charges. Participant acknowledges that the Company cannot and has not guaranteed that
the IRS will agree that the per share exercise price of this Option equals or exceeds the fair
market value of a Share on the Date of Grant in a later examination. Participant agrees that if
the IRS determines that the Option was granted with a per share exercise price that was less than
the fair market value of a Share on the Date of Grant, Participant will be solely responsible for
Participant’s costs related to such a determination.

               The Board reserves the right, to the extent it deems necessary or advisable in its sole
discretion, to unilaterally alter or modify this Award Agreement to ensure that all Options
provided to Participants who are U.S. taxpayers are made in such a manner that either qualifies for
exemption from or complies with Section 409A of the Code; provided, however, that the Company makes
no representation that the Options will be exempt from or comply with Section 409A of the Code and
makes no undertaking to preclude Section 409A of the Code from applying to the Options.

Entire Agreement; Governing Law.

          The Plan is incorporated herein by reference. The Plan and this Award Agreement (including
any terms in Exhibit B applying to Participant’s country), constitute the entire agreement
of the parties with respect to the subject matter hereof and supersede in their entirety all prior
undertakings and agreements of the Company and Participant with respect to the subject matter
hereof, and may not be modified adversely to Participant’s interest except by means of a writing
signed by the Company and Participant. This grant of Options and the provisions of the Award
Agreement (including any terms in Exhibit B applying to Participant’s country), are
governed by, and construed in accordance with the internal substantive laws, but not the choice of
law rules, of Utah. For purposes of litigating any dispute that arises directly or indirectly from
the relationship of the parties evidenced by this grant or the Award Agreement (including any terms
in Exhibit B applying to Participant’s country), the parties hereby submit to and consent
to the exclusive jurisdiction of the State of Utah and agree that such litigation shall be
conducted only in the courts of Utah, Fourth District, or the federal courts for the United States
for the 10th Circuit, and no other courts, where this grant is made and/or to be
performed.

NO GUARANTEE OF CONTINUED SERVICE.

          PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF SHARES PURSUANT TO THE VESTING
SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS AN EMPLOYEE, CONSULTANT OR NON-EMPLOYEE DIRECTOR AT
THE WILL OF THE COMPANY (AND NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED AN OPTION OR
PURCHASING SHARES HEREUNDER). PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES THAT THIS AWARD
AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE VESTING SCHEDULE SET FORTH HEREIN DO NOT
CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS AN EMPLOYEE,

-4-

 

CONSULTANT OR NON-EMPLOYEE DIRECTOR FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND
WILL NOT INTERFERE WITH PARTICIPANT’S RIGHT OR THE COMPANY’S RIGHT TO TERMINATE PARTICIPANT’S
RELATIONSHIP AS AN EMPLOYEE, CONSULTANT OR NON-EMPLOYEE DIRECTOR AT ANY TIME, WITH OR WITHOUT
CAUSE.

Nature of Grant. 

          In accepting the grant, Participant acknowledges that:

          (1) the Plan is established voluntarily by the Company, it is discretionary in nature and it
may be modified, amended, suspended or terminated by the Company at any time, unless otherwise
provided in the Plan and this Award Agreement;

          (2) the grant of the Option is voluntary and occasional and does not create any contractual or
other right to receive future grants of Options, or benefits in lieu of Options, even if Options
have been granted repeatedly in the past;

          (3) all decisions with respect to future Option grants, if any, will be at the sole discretion
of the Company;

          (4) Participant is voluntarily participating in the Plan;

          (5) the Option is an extraordinary item that does not constitute compensation of any kind for
services of any kind rendered to the Company or the Employer, and which is outside the scope of
Participant’s employment contract, if any;

          (6) the Option is not part of normal or expected compensation or salary for any purposes,
including, but not limited to, calculating any severance, resignation, termination, redundancy, end
of service payments, bonuses, long-service awards, pension or retirement benefits or similar
payments and in no event should be considered as compensation for, or relating in any way to, past
services for the Company or the Employer;

          (7) in the event that Participant is not an employee of the Company, the Option grant and
Participant’s participation in the Plan will not be interpreted to form an employment contract or
relationship with the Company; and furthermore, the Option grant will not be interpreted to form an
employment contract with any Parent, Subsidiary or affiliate of the Company;

          (8) the future value of the underlying Shares is unknown and cannot be predicted with
certainty;

          (9) if the underlying Shares do not increase in value, the Option will have no value;

          (10) if Participant exercises the Option and obtains Shares, the value of those Shares
acquired upon exercise may increase or decrease in value, even below the Exercise Price;

          (11) in consideration of the grant of the Option, no claim or entitlement to compensation or
damages shall arise from termination of the Option or diminution in value of the Option or Shares
purchased through exercise of the Option resulting from termination of Participant’s status as a
Service Provider by the Company or the Employer (for any reason whatsoever and whether or not in
breach of local labor laws) and Participant irrevocably releases the Company and the Employer from
any such claim that may

-5-

 

arise; if, notwithstanding the foregoing, any such claim is found by a court of competent
jurisdiction to have arisen, then, by signing this Award Agreement, Participant shall be deemed
irrevocably to have waived any entitlement to pursue such claim;

          (12) in the event of termination of Participant’s status as a Service Provider (whether or not
in breach of local labor laws), Participant’s right to vest in the Option under the Plan, if any,
will terminate effective as of the date that Participant is no longer actively a Service Provider
and will not be extended by any notice period mandated under local law (e.g., active service would
not include a period of “garden leave” or similar period pursuant to local law); furthermore, in
the event of termination of active service as a Service Provider (whether or not in breach of local
labor laws), Participant’s right to exercise the Option after termination of service, if any, will
be measured by the date of termination of Participant’s active service and will not be extended by
any notice period mandated under local law; the Administrator shall have the exclusive discretion
to determine when Participant is no longer actively a Service Provider for purposes of the
Participant’s Option grant;

          (13) the Company is not providing any tax, legal or financial advice, nor is the Company
making any recommendations regarding Participant’s participation in the Plan, or Participant’s
acquisition or sale of the underlying Shares; and

          (14) Participant is hereby advised to consult with Participant’s own personal tax, legal and
financial advisors regarding Participant’s participation in the Plan before taking any action
related to the Plan.

     J. Data Privacy.

          Participant hereby explicitly and unambiguously consents to the collection, use and transfer,
in electronic or other form, of Participant’s personal data as described in this Award Agreement
and any other Option grant materials by and among, as applicable, the Employer, the Company and its
Parents, Subsidiaries and affiliates for the exclusive purpose of implementing, administering and
managing Participant’s participation in the Plan.

          Participant understands that the Company and the Employer may hold certain personal
information about Participant, including, but not limited to, Participant’s name, home address and
telephone number, date of birth, social insurance number or other identification number, salary,
nationality, job title, any shares of stock or directorships held in the Company, details of all
Options or any other entitlement to shares of stock awarded, canceled, exercised, vested, unvested
or outstanding in Participant’s favor, for the exclusive purpose of implementing, administering and
managing the Plan (“Data”).

          Participant understands that Data will be transferred to E*TRADE FINANCIAL, or such other
stock plan service provider as may be selected by the Company in the future, which is assisting the
Company with the implementation, administration and management of the Plan. Participant
understands that the recipients of the Data may be located in the United States or elsewhere, and
that the recipients’ country (e.g., the United States) may have different data privacy laws and
protections than Participant’s country. Participant understands that Participant may request a
list with the names and addresses of any potential recipients of the Data by contacting
Participant’s local human resources representative. Participant authorizes the Company, E*TRADE
FINANCIAL and any other possible recipients which may assist the Company (presently or in the
future) with implementing, administering and managing the Plan to receive, possess, use, retain and
transfer the Data, in electronic or other form, for the sole purpose of implementing, administering
and managing Participant’s participation in the Plan. Participant understands that Data will be
held only as long as is necessary to implement, administer and manage

-6-

 

Participants participation in the Plan. Participant understands that Participant may, at any
time, view Data, request additional information about the storage and processing of Data, require
any necessary amendments to Data or refuse or withdraw the consents herein, in any case without
cost, by contacting in writing Participant’s local human resources representative. Participant
understands, however, that refusing or withdrawing consent may affect Participant’s ability to
participate in the Plan. For more information on the consequences of Participant’s refusal to
consent or withdrawal of consent, Participant understands that Participant may contact
Participant’s local human resources representative.

          1.1 Language.

          If Participant has received this Award Agreement or any other document related to the
Plan translated into a language other than English and if the translated version is different than
the English version, the English version will control, unless otherwise prescribed by local law.

     L. Electronic Delivery.

          The Company may, in its sole discretion, decide to deliver any documents related to the
Participant’s participation in the Plan by electronic means or to request Participant’s consent to
participate in the Plan by electronic means. Participant hereby consents to receive such documents
by electronic delivery and, if requested, to agree to participate in the Plan through an on-line or
electronic system established and maintained by the Company or a third party designated by the
Company.

     M. Severability.

          The provisions of this Award Agreement are severable and if any one or more provisions are
determined to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions
shall nevertheless be binding and enforceable.

[Remainder of Page Intentionally Left Blank]

-7-

 

     By Participant’s signature and the signature of the Company’s representative below,
Participant and the Company agree that this Option is granted under and governed by the terms and
conditions of the Plan and this Award Agreement (including any terms in Exhibit B applying
to Participant’s country). Participant has reviewed the Plan and this Award Agreement (including
any terms in Exhibit B applying to Participant’s country) in their entirety, has had an
opportunity to obtain the advice of counsel prior to executing this Award Agreement and fully
understands all provisions of the Plan and Award Agreement (including any terms in Exhibit
B applying to Participant’s country). Participant hereby agrees to accept as binding,
conclusive and final all decisions or interpretations of the Administrator upon any questions
relating to the Plan and Award Agreement (including any terms in Exhibit B applying to
Participant’s country). Participant further agrees to notify the Company upon any change in the
residence address indicated below.

	 	 	 	 	 
	PARTICIPANT:

	 	 	 	OMNITURE, INC.
	 
	 	 	 	 
	 

	 	 	 	 
	Signature

	 	 	 	By
	 
	 	 	 	 
	 

	 	 	 	 
	Print Name

	 	 	 	Print Name
	 
	 	 	 	 
	 

	 	 	 	 
	Residence Address

	 	 	 	Title
	 
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 

-8-

 

EXHIBIT A

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

EXERCISE NOTICE

Omniture, Inc.

550 East Timpanogos Circle

Orem, Utah 84097

Attention: Stock Plan Administration

     7. Exercise of Option. Effective as of today,                                         ,                     , the
undersigned (“Purchaser”) hereby elects to purchase                                                     shares (the “Shares”) of the
Common Stock of Omniture, Inc. (the “Company”) under and pursuant to the 2006 Equity Incentive Plan
(the “Plan”) and the Award Agreement dated                                         ,                      (the “Award Agreement”)
including any terms in Exhibit B applying to Participant’s country. The Exercise Price for
the Shares will be $                                        .___, as required by the Award Agreement.

     8. Delivery of Payment. Purchaser herewith delivers to the Company the full Exercise
Price for the Shares and any applicable Tax-Related Items as set forth in Section F of the Award
Agreement.

     9. Representations of Purchaser. Purchaser acknowledges that Purchaser has received,
read and understood the Plan and the Award Agreement (including any terms in Exhibit B
applying to Participant’s country) and agrees to abide by and be bound by their terms and
conditions.

     10. Rights as Stockholder. Until the issuance (as evidenced by the appropriate entry
on the books of the Company or of a duly authorized transfer agent of the Company) of the Shares,
no right to vote or receive dividends or any other rights as a stockholder will exist with respect
to the Optioned Stock, notwithstanding the exercise of the Option. The Shares so acquired will be
issued to Purchaser as soon as practicable after exercise of the Option. No adjustment will be
made for a dividend or other right for which the record date is prior to the date of issuance,
except as provided in Section 14 of the Plan.

     11. Tax Consultation. Purchaser understands that Purchaser may suffer adverse tax
consequences as a result of Purchaser’s purchase or disposition of the Shares. Purchaser
represents that Purchaser has consulted with any tax consultants Purchaser deems advisable in
connection with the purchase or disposition of the Shares and that Purchaser is not relying on the
Company for any tax advice.

     12. Entire Agreement; Governing Law. The Plan and Award Agreement (including any
terms in Exhibit B applying to Participant’s country) are incorporated herein by reference.
This Exercise Notice, the Plan and the Award Agreement (including any terms in Exhibit B
applying to Participant’s country) constitute the entire agreement of the parties with respect to
the subject matter hereof and supersede in their entirety all prior undertakings and agreements of
the Company and Purchaser with respect to the subject matter hereof, and may not be modified
adversely to the Purchaser’s interest except by means of a writing signed by the Company and
Purchaser. The terms of this Exercise Notice are governed by, and construed in accordance with,
the internal substantive laws, but not the choice of law rules, of Utah. For purposes of
litigating any

 

 

dispute that arises directly or indirectly from the relationship of the parties evidenced by
the Option grant or the terms of the Award Agreement, the parties hereby submit to and consent to
the exclusive jurisdiction of the State of Utah and agree that such litigation shall be conducted
only in the courts of Utah, Fourth District, or the federal courts for the United States for the
10th Circuit, and no other courts, where this Option grant is made and/or to be
performed.

	 	 	 	 	 
	Submitted by:

	 	 	 	Accepted by:
	 
	 	 	 	 
	PURCHASER:

	 	 	 	OMNITURE, INC.
	 
	 	 	 	 
	 

	 	 	 	 
	Signature

	 	 	 	By
	 
	 	 	 	 
	 

	 	 	 	 
	Print Name

	 	 	 	Its
	 
	 	 	 	 
	Address:

	 	 	 	Address:
	 
	 	 	 	 
	 

	 	 	 	Omniture, Inc.
	 

	 	 	 	550 East Timpanogos Circle
	 

	 	 	 	Orem, Utah 84097
	 

	 	 	 	Attention: Stock Plan Administration
	 
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	Date Received

-2-

 

EXHIBIT B

OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN

STOCK OPTION AWARD AGREEMENT

SPECIAL TERMS FOR PARTICIPANTS OUTSIDE THE U.S.

This Exhibit B includes special terms and conditions applicable to Participants in the
countries below. These terms and conditions are in addition to those set forth in the Award
Agreement. Capitalized terms used, but not defined herein, shall have the same meanings assigned
to them in the Plan and the Award Agreement.

Please note that the information below may relate to Participant’s exchange control obligations in
connection with the conversion of funds, selling Shares or holding of foreign securities.
Compliance with such obligations is Participant’s responsibility and neither the Company nor the
Employer accepts any responsibility for such compliance. Also, exchange control regulations are
subject to change. As a result, Participant should consult with his or her advisor before
converting funds and/or selling Shares acquired under the Plan.

Argentina

Securities Law Disclaimer

The offering of Options and any Shares issued upon exercise is a private transaction. This offer
is not subject to the supervision of Argentine governmental authorities. The Options and Shares
are being awarded by the Company on behalf of the Employer. The Options will not be granted on a
regular or monthly basis.

Exchange Control Reporting

Participant acknowledges and understands that under regulations adopted by the Argentine Monetary
and Banking Authority (“BCRA”), he or she may purchase and remit foreign currency with a value of
up to US$2,000,000 per month for the purpose of acquiring foreign securities, including Shares of
the Company, without prior approval from the BCRA. However, Participant must execute and submit an
affidavit to the BCRA, at the time the foreign currency is purchased, confirming that he or she has
not purchased and remitted in excess of US$2,000,000 during the relevant month. Participant should
consult with his or her legal advisor regarding any approval or reporting obligations that he or
she may have with respect to the exercise of Options, the ownership of Shares and/or the receipt of
cash payments from abroad.

 

 

Australia

Securities Law Disclaimer

Participant acknowledges and understands that if Participant acquires Shares upon exercise of the
Option and Participant offers the Shares for sale to a person or entity resident in Australia, the
offer may be subject to disclosure requirements under Australian law. Participant acknowledges and
understands that Participant should obtain legal advice on the disclosure obligations prior to
making any such offer.

Belgium

Share Account Reporting

If Participant is a Belgian resident, Participant acknowledges and understands that Participant is
required to report any security or bank account (including brokerage accounts) maintained outside
of Belgium on his or her annual tax return.

Brazil

Exchange Control Reporting

Participant acknowledges and understands that if he or she is resident or domiciled in Brazil that
he or she must submit a declaration of assets and rights held outside of Brazil to the Central Bank
annually, if the aggregate value of Participant’s assets and rights exceeds US$100,000. Assets and
rights that must be reported include: (i) bank deposits; (ii) loans; (iii) financing transactions;
(iv) leases; (v) direct investments; (vi) portfolio investments, including Shares of the Company;
(vii) financial derivative investments; and (viii) other investments such as real estate.

Intent to Comply with Law

By accepting the Options, Participant agrees that he or she will comply with Brazilian law when the
Shares acquired upon exercise of the Options are sold. Participant also agrees to report and pay
any and all taxes associated with the exercise of the Options and sale of any Shares issued when
the Options are exercised.

Page 2 

 

Canada

Resale of Shares

Participant is permitted to sell Shares acquired upon exercise of the Options through a designated
broker provided the resale of Shares takes place outside of Canada through the stock exchange on
which the Shares are listed. Currently, the Company’s Shares are listed on the Nasdaq Global
Market.

Consent to Receive Information in English for Quebec Participants

The parties acknowledge that it is their express wish that the present agreement, as well as all
documents, notices and legal proceedings entered into, given or instituted pursuant hereto or
relating directly or indirectly hereto, be drawn up in English.

Les parties reconnaissent avoir exigé la rédaction en anglais de la présente convention, ainsi que
de tous documents exécutés, avis donnés et proćedures judiciares intentées, directement ou
indirectement, relativement á ou suite á la présente convention.

Denmark

Share Account Reporting

Participants may hold Shares acquired through the Plan in a safety-deposit account (e.g., a
brokerage account) with either a Danish bank or with an approved foreign broker or bank. If the
Shares are held with a foreign broker or bank, Participant is responsible for informing the Danish
Tax Administration about the safety-deposit account. For this purpose, Participant must file a
Form V (Erklaering V) with the Danish Tax Administration.

In addition, if Participant opens a brokerage account (or a deposit account with a U.S. bank), the
brokerage account (or bank account, as applicable) will be treated as a deposit account because
cash can be held in the account. Therefore, Participant must also file a Form K (Erklaering K)
with the Danish Tax Administration.

If Participant uses the cashless sell-all method of exercise (whereby all Shares to which
Participant is entitled are sold immediately upon exercise of the Options), Participant is not
required to file a Form V because Participant will not hold any Shares. However if Participant
opens a deposit account with a foreign broker or bank to hold the cash proceeds, Participant is
required to file a Form K as described above.

Page 3 

 

Labor Law Acknowledgment

By accepting this Option, Participant acknowledges that he or she understands and agrees that this
grant relates to future services to be performed and is not a bonus or compensation for past
services.

Estonia

No country-specific terms apply.

France 

Exchange Control Reporting

Participant acknowledges and understands that if he or she receives Shares upon exercise, he or she
may only hold those Shares outside of France if he or she declares all foreign accounts, whether
open, current, or closed, in his or her income tax return. Participant must also declare to the
customs and excise authorities any cash or securities Participant imports or exports without the
use of a financial institution when the value of the cash or securities is equal to or exceeds
€7,600 (for 2006).

Germany

Exchange Control Reporting

Participant acknowledges and understands that cross-border payments in excess of €12,500 must be
reported monthly. If Participant uses a German bank to transfer a cross-border payment in excess
of €12,500 in connection with the purchase or sale of Shares, the bank will make the report. In
addition, Participant must report any receivables or payables or debts in foreign currency
exceeding an amount of €5,000,000 on a monthly basis. Finally, Participant must also report his
or her holdings annually in the unlikely event that Participant holds Shares representing 10% or
more of the total or voting capital of the Company.

Hong Kong

Securities Law Disclaimer

The contents of the Award Agreement have not been reviewed by any regulatory authority in Hong
Kong. Participant is advised to exercise caution in relation to the offer. If Participant has any
doubt about any of the contents of the Award Agreement or the Plan, Participant should obtain
independent professional advice.

Page 4 

 

This offer of Options and the Shares underlying the Options, is not a public offer of securities
and is available only for Participants of the Company or any of its Parents and Subsidiaries
participating in the Plan.

Japan

Exchange Control Reporting

If Participant acquires Shares valued at more than ¥100,000,000 in a single transaction,
Participant must file a Securities Acquisition Report with the Ministry of Finance through the Bank
of Japan within 20 days of the purchase of the Shares.

In addition, if Participant pays more than ¥30,000,000 in a single transaction for the purchase of
Shares when Participant exercises the Option, he or she must file a Payment Report with the
Ministry of Finance through the Bank of Japan by the 20th day of the month following the month in
which the payment was made. The precise reporting requirements vary depending on whether or not
the relevant payment is made through a bank in Japan.

A Payment Report is required independently from a Securities Acquisition Report. Therefore, if the
total amount that Participant pays upon a one-time transaction for exercising the Option and
purchasing Shares exceeds ¥100,000,000, then Participant must file both a Payment Report and a
Securities Acquisition Report.

Mexico

Labor Law Acknowledgment

By accepting the Options, Participant acknowledges, understands and agrees that: (i) the Options
are not related to the salary and other contractual benefits granted to Participant by the
Employer; (ii) any modification of the Plan or its termination shall not constitute a change or
impairment of the terms and conditions of Participant’s employment; and (iii) any benefit realized
under the Plan is a fringe benefit.

Policy Statement

The invitation the Company is making under the Plan is unilateral and discretionary and, therefore,
the Company reserves the absolute right to amend it and discontinue it at any time without any
liability to Participant.

This invitation and the acquisition of Shares does not, in any way, establish a labor relationship
between Participant and the Company, and it does not establish any rights between Participant and
the Employer.

Page 5

 

La invitación que the Company hace en relación con el Plan es unilateral y discrecional, por lo
tanto, the Company se reserva el derecho absoluto para modificar o terminar el mismo, sin ninguna
responsabilidad para usted.

Esta invitación y, en su caso, la adquisición de acciones, de ninguna manera establecen relación
laboral alguna entre usted y the Company y tampoco establece derecho alguno entre usted y su
empleador.

The Netherlands

Labor Law Acknowledgement

By accepting this Option, Participant acknowledges that: (i) the grant is intended as an incentive
for Participant to remain employed with his or her current Employer and is not intended as
remuneration for labor performed; (ii) the grant is not intended to replace any pension rights or
compensation; and (iii) in the case of a merger, take-over or transfer of liability, the benefits
granted under the Plan will not transfer automatically to another company.

Prohibition Against Insider Trading

Participants that are residents of the Netherlands should be aware of the Dutch insider trading
rules, which may impact the sale of any Shares issued upon exercise of the Options. In particular,
Participant may be prohibited from effecting certain Share transactions if he or she has insider
information regarding the Company. Below is a discussion of the applicable restrictions.
Participant is advised to read the discussion carefully to determine whether the insider rules
could apply to him or her. If it is uncertain whether the insider rules apply, the Company
recommends that Participant consult with his or her legal advisor. Please note that the Company
cannot be held liable if a Participant violates the Dutch insider trading rules. Participant is
responsible for ensuring his or her compliance with these rules.

Dutch securities laws prohibit insider trading. Under Article 46 of the Act on the Supervision of
the Securities Trade 1995, anyone who has “inside information” related to the Company is prohibited
from effectuating a transaction in securities in or from the Netherlands. “Inside information” is
knowledge of a detail concerning the issuer to which the securities relate that is not public and
which, if published, would reasonably be expected to affect the stock price, regardless of the
development of the price. The insider could be any Participant of the Company or its Dutch Parent
or Subsidiary who has inside information as described above.

Given the broad scope of the definition of inside information, certain Participants of the Company
working at its Dutch Parent or Subsidiary may have inside information and, thus, would be
prohibited from effectuating a transaction in securities in the Netherlands at a time when they had
such inside information. By entering into the Award Agreement and participating in the Plan,
Participant acknowledges having read and understood the paragraphs above and acknowledges that it
is his or her responsibility to comply with the Dutch insider trading rules, as discussed herein.

Page 6

 

Poland

Exchange Control Reporting

By accepting this Option, Participant acknowledges that he or she is required to transfer funds
through a bank account if the transfer amount exceeds €10,000. In addition, if Participant is a
resident of Poland, Participant acknowledges that he or she is responsible for complying with
exchange control laws in Poland and is required to report any Shares held upon exercise of the
Option to the National Bank of Poland.

Russia

Securities Law Disclaimer

The Award Agreement, this Exhibit B, the Plan and all other materials Participant receives
regarding his or her participation in the Plan do not constitute advertising or an offering of
securities in Russia. The issuance of securities pursuant to the Plan has not and will not be
registered in Russia and therefore, the securities described in any Plan-related documents may not
be used for offering or public circulation in Russia.

Exchange Control Reporting

Upon the sale of Shares acquired under the Plan, Participant must repatriate the proceeds back to
Russia within a reasonably short time after receipt of the proceeds. Russian currency control
restrictions concerning the use of special bank accounts and reserving of funds with the Russian
Central Bank were effectively repealed on July 1, 2006. However, Participant is encouraged to
contact his or her personal advisor before remitting the sale proceeds to Russia.

Participant acknowledges that he or she is not permitted to sell Shares directly to other Russian
legal entities or residents.

Singapore

Director Notification

Participant understands and acknowledges that if Participant is a director, associate director or
shadow director of a Singapore Parent or Subsidiary of the Company, Participant is subject to
certain notification requirements under the Singapore Companies Act, regardless of whether
Participant is a Singapore resident or employed in Singapore. Among these requirements is an
obligation to notify the Singapore Parent or Subsidiary in writing when Participant receives an
interest (e.g., Options or Shares) in the Company. In addition, Participant must notify the
Singapore Parent or Subsidiary when Participant sells Shares of the Company (including when
Participant sells Shares acquired under the Plan). These notifications must be made within two
days of acquiring or disposing of any interest in the Company. In addition, a notification must be
made of Participant’s interests in the Company within two days of becoming a director, associate
director or shadow director.

Page 7

 

Spain

Exchange Control Reporting

When receiving foreign currency payments derived from the ownership of Company Shares (i.e., as a
result of the sale of the Shares), Participant must inform the financial institution receiving the
payment, the basis upon which such payment is made. Participant will need to provide the
institution with the following information: (i) his or her name, address, and fiscal
identification number; (ii) the name and corporate domicile of Company; (iii) the amount of the
payment; (iv) the currency used; (v) the country of origin; (vi) the reasons for the payment; and
(vii) additional information that may be required.

If Participant wishes to import the ownership title of the Company Shares (i.e., share
certificates) into Spain, he or she must declare the importation of such securities to the
Dirección General de Política Comercial e Inversiones Exteriores.

To participate in the Plan, Participant must comply with exchange control regulations in Spain that
require that the purchase of Shares be declared for statistical purposes. If a Spanish financial
institution executes the transaction, the institution will automatically make the declaration on
Participant’s behalf; otherwise, it is Participant’s responsibility to make the declaration. In
addition, Participant must file a declaration of ownership of foreign securities each January.

Sweden

No country-specific terms apply.

Taiwan

No country-specific terms apply.

Page 8

 

UK SUB-PLAN OF THE

OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN

STOCK OPTION AWARD AGREEMENT

UK PARTICIPANTS

     Unless otherwise defined herein, the terms defined in the UK Sub-plan of the Omniture, Inc.
2006 Equity Incentive Plan (the “Plan”) will have the same defined meanings in this Award
Agreement.

NOTICE OF STOCK OPTION GRANT

	 	 	 	 	 	 	 
	 

	 	Participant’s Name:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	Participant’s Address:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	 	 	 

	 	 

     You have been granted an option to purchase Shares of the Company, subject to the terms and
conditions of the Plan, the Joint Election and this Award Agreement, as follows:

	 	 	 	 	 	 	 	 	 	 	 	 	 
	 

	 	Grant Number:
	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 

	 	Date of Grant:	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	Vesting Commencement Date:	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	Exercise Price per Share: $	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	Total Number of Shares Granted:	 	 	 	 
	 

	 	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	Total Exercise Price: $ 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	Type of Option:	 	UK Unapproved Option	 	 
	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	Term/Expiration Date:	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 

     Vesting Schedule:

     Subject to accelerated vesting as set forth below or in the Plan, this Option may be
exercised, in whole or in part, in accordance with the following four (4) year vesting schedule:

Twenty-five percent (25%) of the Shares subject to the Option will vest on the one (1)
year anniversary of the Vesting Commencement Date, and 1/48 of the Shares subject to the
Option will vest each month thereafter on the same day of the month as the Vesting

 

 

Commencement Date (and if there is no corresponding day, on the last day of such month),
provided that Participant continues to be an Employee through such vesting dates.

     Termination Period:

     This Option shall be exercisable for three (3) months after Participant ceases to be an
Employee, unless such termination is due to Participant’s death or Disability, in which case this
Option shall be exercisable for one (1) year after Participant ceases to be an Employee.
Notwithstanding the foregoing, in no event may this Option be exercised after the Term/Expiration
Date as provided above and may be subject to earlier termination as provided in Section 14(c) of
the Plan.

AWARD AGREEMENT

Grant of Option.

          The Administrator hereby grants to individual named in the Notice of Grant attached as Part I
of this Award Agreement (the “Participant”) an option (the “Option”) to purchase the number of
Shares, as set forth in the Notice of Stock Option Grant above, at the exercise price per share set
forth in the Notice of Grant (the “Exercise Price”), subject to the Joint Election (as defined in
Section H of this Award Agreement), the terms and conditions of the UK Sub-Plan of the Omniture,
Inc. 2006 Equity Incentive Plan (the “Plan”), which is incorporated herein by reference. Subject
to Section 19(c) of the Plan, in the event of a conflict between the terms and conditions of the
Plan and the terms and conditions of this Award Agreement, the terms and conditions of the Plan
will prevail SAVE THAT in respect of (i) any payment or other matter relating to the Option Tax
Liability (as defined in paragraph Section G(b) of this Award Agreement), the terms of this Award
Agreement shall prevail; and (ii) in respect of any employer’s NICs (as defined by Section H of
this Award Agreement), the terms of the Joint Election will prevail.

Exercise of Option.

          1. Right to Exercise. This Option is exercisable during its term in accordance with
the Vesting Schedule set out in the Notice of Grant and the applicable provisions of the Plan and
this Award Agreement.

          2. Method of Exercise. This Option is exercisable by delivery of an exercise notice,
in the form attached as Exhibit A (the “Exercise Notice”) or in such other form and manner
as determined by the Administrator, which will state the election to exercise the Option, the
number of Shares in respect of which the Option is being exercised (the “Exercised Shares”), and
such other representations and agreements as may be required by the Company pursuant to the
provisions of the Plan. The Exercise Notice will be completed by Participant and delivered to the
Company. The Exercise Notice will be accompanied by payment of the aggregate Exercise Price as to
all Exercised Shares payment of the Option Tax Liability and payment of any liability arising under
the terms of the Joint Election and confirmation that a Section 431 Election has been completed (in
the format set out in Exhibit B or in such other form as determined by HM Revenue & Customs
from time to time).

-2-

 

together with any applicable withholding taxes. This Option will be deemed to be exercised
upon receipt by the Company of such fully executed Exercise Notice accompanied by the aggregate
Exercise Price, such payments and the Section 431 confirmation.

               No Shares will be issued pursuant to the exercise of this Option unless such issuance and
exercise comply with Applicable Laws. Assuming such compliance, for income tax purposes the
Exercised Shares will be considered transferred to Participant on the date the Option is exercised
with respect to such Exercised Shares.

Method of Payment.

          Payment of the aggregate Exercise Price will be by any of the following, or a combination
thereof, at the election of Participant:

cash;

cheque;

consideration received by the Company under a formal cashless exercise program adopted by the
Company in connection with the Plan; or

surrender of other Shares which, (a) in the case of Shares acquired from the Company, either
directly or indirectly, have been owned by the Participant and not subject to a substantial risk of
forfeiture for more than six (6) months on the date of surrender, and (b) have a Fair Market Value
on the date of surrender equal to the aggregate Exercise Price of the Exercised Shares, the Option
Tax Liability and the liability under the Joint Election.

Non-Transferability of Option.

          This Option may not be transferred in any manner other than to the personal representatives on
the death of the Participant. The Option may be exercised during the lifetime of Participant only
by Participant.

Term of Option.

          This Option may be exercised only within the term set out in the Notice of Grant, and may be
exercised during such term only in accordance with the Plan and the terms of this Award Agreement.

Tax Obligations.

          1. Withholding Taxes. In the event that the Company determines that it is required to
withhold any tax as a result of the exercise of this option, the Participant, as a condition to the
exercise of this option, must pay or provide for any Option Tax Liability. Payment of any
liability arising under the terms of the Joint Election shall be payable in accordance with the
terms of the Joint Election.

-3-

 

          2. Taxation Consequences. The Participant should obtain advice from an appropriate
independent professional adviser in relation to the United Kingdom taxation implications of the
grant, exercise, assignment, release, cancellation or any other disposal of this Option (the
“Trigger Event”) pursuant to the Plan and on any subsequent sale of the Option Shares. The
Participant should also take advice in respect of the United Kingdom taxation indemnity provisions
comprising Sections G.1. and G.2. below.

Participants Taxation Indemnity.

          1. To the extent permitted by law, the Participant hereby agrees to indemnify and keep
indemnified the Company and the Company as trustee for and on behalf of any related corporation, in
respect of any liability or obligation of the Company and/or any related corporation to account for
income tax (under PAYE) or any other taxation provisions and primary Class 1 National Insurance
Contributions (“NICs”) in the United Kingdom to the extent arising from a Trigger Event or arising
out of the acquisition, retention and disposal of the Shares acquired pursuant to this Option.

          2. The Company shall not be obliged to allot and issue any Shares or any interest in Shares
pursuant to the exercise of an Option unless and until the Participant has paid to the Company such
sum as is, in the opinion of the Company, sufficient to indemnify the Company in full against any
liability the Company has to account to HM Revenue & Customs for any amount of, or representing,
income tax and/or primary NICs (the “Option Tax Liability”), or the Participant has made such other
arrangement as in the opinion of the Company will ensure that the full amount of any Option Tax
Liability will be recovered from the Participant within such period as the Company may then
determine.

          3. In the absence of any such other arrangement being made, the Company shall have the right
to retain out of the aggregate number of shares to which the Participant would have otherwise been
entitled upon the exercise of this option, such number of Shares as, in the opinion of the Company,
will enable the Company to sell as agent for the Participant (at the best price which can
reasonably expect to be obtained at the time of the sale) and to pay over to the Company sufficient
monies out of the net proceeds of sale, after deduction of all fees, commissions and expenses
incurred in relation to such sale, to satisfy the Participant’s liability under such indemnity.

Employer’s NICs. As consideration of the grant of an Option under the Plan the Participant
has joined with the Company, or if and to the extent that there is a change in the law, any other
company or person who is or becomes a secondary contributor for NIC purposes in respect of this
Option (the “Secondary Contributor”) in making an election (in such terms and such form as provided
in paragraphs 3A and 3B of Schedule 1 to the Social Security Contributions and Benefits Act 1992)
which has been approved by HM Revenue & Customs (the “Joint Election”), for the transfer of the
whole or any liability of the Secondary Contributor to Employer’s Class 1 NICs to be transferred to
the Participant.

-4-

 

     Data Protection.

          1. In order to facilitate the administration of the Plan, it will be necessary for the Company
(or its payroll administrators) to collect, hold and process certain personal information about the
Participant and to transfer this data to the Company and to certain third parties such as brokers
with whom the Participant may elect to deposit any share capital under the Plan, including E*TRADE
FINANCIAL. The Participant consents to the Company (or its payroll administrators) collecting,
holding and processing its personal data and transferring this data to any other third parties
insofar as is reasonably necessary to implement, administer and manage the Plan.

          2. Where the transfer is to be to a destination outside the European Economic Area, the
Company shall take reasonable steps to ensure that the Participant’s personal data continues to be
adequately protected and securely held.

          3. The Participant understands that the Participant may, at any time, view its personal data,
require any necessary corrections to it or withdraw the consents herein in writing by contacting
the Human Resources Department of the Company (but acknowledges that without the use of such data
it may not be practicable for the Company to administer the Participant’s involvement in the Plan
in a timely fashion or at all and this may be detrimental to the Participant).

Entire Agreement; Governing Law.

          The Plan is incorporated herein by reference. The Plan and this Award Agreement constitute
the entire agreement of the parties with respect to the subject matter hereof and supersede in
their entirety all prior undertakings and agreements of the Company and Participant with respect to
the subject matter hereof, and may not be modified adversely to Participant’s interest except by
means of a writing signed by the Company and Participant. This grant of Options and the provisions
of this Award Agreement are governed by and construed in accordance with the internal substantive
laws, but not the choice of law rules, of the State of Utah. For purposes of litigating any
dispute that arises directly or indirectly from the relationship of the parties evidenced by this
grant or the Award Agreement, the parties hereby submit to and consent to the exclusive
jurisdiction of the State of Utah and agree that such litigation shall be conducted only in the
courts of Utah, Fourth District, or the federal courts for the United States for the
10th Circuit, and no other courts, where this grant is made and/or to be performed.

NO GUARANTEE OF CONTINUED SERVICE.

          PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF SHARES PURSUANT TO THE VESTING
SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS AN EMPLOYEE (AND NOT THROUGH THE ACT OF BEING
HIRED, BEING GRANTED AN OPTION OR PURCHASING SHARES HEREUNDER). PARTICIPANT FURTHER ACKNOWLEDGES
AND AGREES THAT THIS AWARD AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE VESTING
SCHEDULE SET FORTH HEREIN DO NOT CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT
AS AN EMPLOYEE FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND WILL NOT INTERFERE WITH
PARTICIPANT’S RIGHT OR THE

-5-

 

COMPANY’S RIGHT TO TERMINATE PARTICIPANT’S RELATIONSHIP AS AN EMPLOYEE AT ANY TIME, WITH OR
WITHOUT CAUSE.

Nature of Grant. 

          In accepting the grant, Participant acknowledges that:

          (1) the Plan is established voluntarily by the Company, it is discretionary in nature and it
may be modified, amended, suspended or terminated by the Company at any time, unless otherwise
provided in the Plan and this Award Agreement;

          (2) the grant of the Option is voluntary and occasional and does not create any contractual or
other right to receive future grants of Options, or benefits in lieu of Options, even if Options
have been granted repeatedly in the past;

          (3) all decisions with respect to future Option grants, if any, will be at the sole discretion
of the Company;

          (4) Participant is voluntarily participating in the Plan;

          (5) the Option is an extraordinary item that does not constitute compensation of any kind for
services of any kind rendered to the Company or the Employer, and which is outside the scope of
Participant’s employment contract, if any;

          (6) the Option is not part of normal or expected compensation or salary for any purposes,
including, but not limited to, calculating any severance, resignation, termination, redundancy, end
of service payments, bonuses, long-service awards, pension or retirement benefits or similar
payments and in no event should be considered as compensation for, or relating in any way to, past
services for the Company or the Employer;

          (7) in the event that Participant is not an employee of the Company, the Option grant and
Participant’s participation in the Plan will not be interpreted to form an employment contract or
relationship with the Company; and furthermore, the Option grant will not be interpreted to form an
employment contract with any Parent, Subsidiary or affiliate of the Company;

          (8) the future value of the underlying Shares is unknown and cannot be predicted with
certainty;

          (9) if the underlying Shares do not increase in value, the Option will have no value;

          (10) if Participant exercises the Option and obtains Shares, the value of those Shares
acquired upon exercise may increase or decrease in value, even below the Exercise Price;

          (11) in consideration of the grant of the Option, no claim or entitlement to compensation or
damages shall arise from termination of the Option or diminution in value of the Option or Shares
purchased through exercise of the Option resulting from termination of Participant’s status as a
Service Provider by the Company or the Employer (for any reason whatsoever and whether or not in
breach of local labor laws) and Participant irrevocably releases the Company and the Employer from
any such claim that may arise; if, notwithstanding the foregoing, any such claim is found by a
court of competent jurisdiction to have

-6-

 

arisen, then, by signing this Award Agreement, Participant shall be deemed irrevocably to have
waived any entitlement to pursue such claim;

          (12) in the event of termination of Participant’s status as a Service Provider (whether or not
in breach of local labor laws), Participant’s right to vest in the Option under the Plan, if any,
will terminate effective as of the date that Participant is no longer actively a Service Provider
and will not be extended by any notice period mandated under local law (e.g., active service would
not include a period of “garden leave” or similar period pursuant to local law); furthermore, in
the event of termination of active service as a Service Provider (whether or not in breach of local
labor laws), Participant’s right to exercise the Option after termination of service, if any, will
be measured by the date of termination of Participant’s active service and will not be extended by
any notice period mandated under local law; the Administrator shall have the exclusive discretion
to determine when Participant is no longer actively a Service Provider for purposes of the
Participant’s Option grant;

          (13) the Company is not providing any tax, legal or financial advice, nor is the Company
making any recommendations regarding Participant’s participation in the Plan, or Participant’s
acquisition or sale of the underlying Shares; and

          (14) Participant is hereby advised to consult with Participant’s own personal tax, legal and
financial advisors regarding Participant’s participation in the Plan before taking any action
related to the Plan.

          1.2 Language.

          If Participant has received this Award Agreement or any other document related to the
Plan translated into a language other than English and if the translated version is different than
the English version, the English version will control, unless otherwise prescribed by local law.

     L. Electronic Delivery.

          The Company may, in its sole discretion, decide to deliver any documents related to the
Participant’s participation in the Plan by electronic means or to request Participant’s consent to
participate in the Plan by electronic means. Participant hereby consents to receive such documents
by electronic delivery and, if requested, to agree to participate in the Plan through an on-line or
electronic system established and maintained by the Company or a third party designated by the
Company.

     M. Severability.

          The provisions of this Award Agreement are severable and if any one or more provisions are
determined to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions
shall nevertheless be binding and enforceable.

[Remainder of Page Intentionally Left Blank]

-7-

 

     By Participant’s signature and the signature of the Company’s representative below,
Participant and the Company agree that this Option is granted under and governed by the terms and
conditions of the Plan, this Award Agreement and the Joint Election. Participant has reviewed the
Plan, this Award Agreement and the Joint Election in their entirety, has had an opportunity to
obtain the advice of counsel prior to executing this Award Agreement and the Joint Election and
fully understands all provisions of the Plan, this Award Agreement and the Joint Election.
Participant hereby agrees to accept as binding, conclusive and final all decisions or
interpretations of the Administrator upon any questions relating to the Plan, Award Agreement and
the Joint Election. Participant further agrees to notify the Company upon any change in the
residence address indicated below.

	 	 	 	 	 	 	 	 	 	 	 	 	 
	PARTICIPANT:	 	 	 	OMNITURE, INC.:	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Signature:

	 	 	 	 	 	 	 	By:	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Name:

	 	 	 	 	 	 	 	Name:	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 
	 	 	(please print)
	 	 	 	 	 	 	 	 
	 

	 	 	 	 	 	 	 	Title:	 	 	 	 
	 

	 	 	 	 	 	 	 	 	 	 	 	 
	Residence Address:	 	 	 	 	 	 	 	 	 
	 

	 	 	 	 

	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 

-8-

 

EXHIBIT A

UK SUB-PLAN OF THE

OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN

EXERCISE NOTICE

Omniture, Inc.

550 East Timpanogos Circle

Orem, Utah 84097

United States of America

Attention: Stock Plan Administration

     13. Exercise of Option. Effective as of today,                                         ,                     , the
undersigned (“Purchaser”) hereby elects to purchase                                  shares (the “Shares”) of the
Common Stock of Omniture, Inc. (the “Company”) under and pursuant to the UK Sub-plan of the
Omniture, Inc. 2006 Equity Incentive Plan (the “Plan”) and the Award Agreement dated
                                        ,                      (the “Award Agreement”) and the Joint Election dated
                                        ,                     . The Exercise Price for the Shares will be $                    .___, as
required by the Award Agreement.

     14. Delivery of Payment. Purchaser herewith delivers to the Company:

	 	(a)	 	the full Exercise Price for the Shares;
	 
	 	(b)	 	payment in respect of the Option Tax Liability (as defined in the
Award Agreement); and
	 
	 	(c)	 	confirmation that the Purchaser has delivered to the Secondary
Contributor (as defined in the Award Agreement) the liability pursuant to the
Joint Election and the Section 431 Election as set forth in the Award
Agreement.

     15. Representations of Purchaser. Purchaser acknowledges that Purchaser has received,
read and understood the Plan and the Award Agreement and agrees to abide by and be bound by their
terms and conditions.

     16. Rights as Stockholder. Until the issuance (as evidenced by the appropriate entry
on the books of the Company or of a duly authorized transfer agent of the Company) of the Shares,
no right to vote or receive dividends or any other rights as a stockholder will exist with respect
to the Optioned Stock, notwithstanding the exercise of the Option. The Shares so acquired will be
issued to Purchaser as soon as practicable after exercise of the Option. No adjustment will be
made for a dividend or other right for which the record date is prior to the date of issuance,
except as provided in Section 14 of the Plan.

 

 

     17. Tax Consultation. Purchaser understands that Purchaser may suffer adverse tax
consequences as a result of Purchaser’s purchase or disposition of the Shares. Purchaser
represents that Purchaser has consulted with any tax consultants Purchaser deems advisable in
connection with the purchase or disposition of the Shares and that Purchaser is not relying on the
Company for any tax advice.

     18. Entire Agreement; Governing Law. The Plan, the Award Agreement and the Joint
Election are incorporated herein by reference. This Agreement, the Plan, the Award Agreement and
the Joint Election constitute the entire agreement of the parties with respect to the subject
matter hereof and supersede in their entirety all prior undertakings and agreements of the Company
and Purchaser with respect to the subject matter hereof, and may not be modified adversely to the
Purchaser’s interest except by means of a writing signed by the Company and Purchaser. The terms of
this Exercise Notice are governed by, and construed in accordance with, the internal substantive
laws, but not the choice of law rules, of the State of Utah. For purposes of litigating any
dispute that arises directly or indirectly from the relationship of the parties evidenced by the
Option grant or the terms of the Award Agreement, the parties hereby submit to and consent to the
exclusive jurisdiction of the State of Utah and agree that such litigation shall be conducted only
in the courts of Utah, Fourth District, or the federal courts for the United States for the
10th Circuit, and no other courts, where this Option grant is made and/or to be
performed.

	 	 	 	 	 	 	 	 	 	 	 	 	 
	Submitted by:	 	 	 	Accepted by:	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	PURCHASER:	 	 	 	OMNITURE, INC.:	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Signature:

	 	 	 	 	 	 	 	By:	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Name:

	 	 	 	 	 	 	 	Name:	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 
	 	 	(please print)
	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 

	 	 	 	 	 	 	 	Title:	 	 	 	 
	 

	 	 	 	 	 	 	 	 	 	 	 	 
	Residence Address:	 	 	 	 	 	 	 	 	 	 
	 

	 	 	 	 

	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	Address:	 	 
	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	Omniture, Inc.	 	 
	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	550 East Timpanogos Circle

Orem, Utah 84097

United States of America

Attention: Stock Plan Administration	 	 

 

 

EXHIBIT B

Joint Election under s431 ITEPA 2003 for full or partial disapplication of

Chapter 2 Income Tax (Earnings and Pensions) Act 2003

One Part Election

1. Between

	 	 	 	 	 
	 

	 	the Employee:

whose National Insurance Number is:
	 	[insert name of employee]

[insert NINO]
	 
	 	 	 	 
	 

	 	and	 	 
	 
	 	 	 	 
	 

	 	the Company (who is the Employee’s employer):
	 	Omniture Limited
	 
	 	 	 	 
	 

	 	of Company Registration Number:
	 	05149955

2. Purpose of Election

     This joint election is made pursuant to section 431(1) or 431(2) Income Tax (Earnings and
Pensions) Act 2003 (ITEPA) and applies where employment-related securities, which are restricted
securities by reason of section 423 ITEPA, are acquired.

     The effect of an election under section 431(1) is that, for the relevant Income Tax and NIC
purposes, the employment-related securities and their market value will be treated as if they were
not restricted securities and that sections 425 to 430 ITEPA do not apply. An election under
section 431(2) will ignore one or more of the restrictions in computing the charge on acquisition.
Additional Income Tax will be payable (with PAYE and NIC where the securities are Readily
Convertible Assets).

     Should the value of the securities fall following the acquisition, it is possible that Income
Tax/NIC that would have arisen because of any future chargeable event (in the absence of an
election) would have been less than the Income Tax/NIC due by reason of this election. Should this
be the case, there is no Income Tax/NIC relief available under Part 7 of ITEPA 2003; nor is it
available if the securities acquired are subsequently transferred, forfeited or revert to the
original owner.

 

 

3. Application

       This joint election is made not later than 14 days after the date of acquisition of the
securities by the employee and applies to:

	 	 	 	 	 
	 

	 	Number of securities:
	 	[insert number]
	 
	 	 	 	 
	 

	 	Description of securities:
	 	Common Stock of Omniture, Inc.
	 
	 	 	 	 
	 

	 	Name of issuer of securities:
	 	Omniture, Inc

       To be acquired by the Employee after [date of grant] under the terms of the UK Sub-Plan of
the Omniture, Inc. 2006 Equity Incentive Plan.

4. Extent of Application

     This election disapplies S.431(1) ITEPA: All restrictions attaching to the securities.

5. Declaration

     This election will become irrevocable upon the later of its signing or the acquisition (and
each subsequent acquisition) of employment-related securities to which this election applies.

     In signing this joint election, we agree to be bound by its terms as stated above.

	 	 	 	 	 
	 

	 	___/___/                    
	 	 
	 
	 	 	 	 
	Signature (Employee)

	 	Date	 	 
	 
	 	 	 	 
	 

	 	___/___/                    	 	 
	 
	 	 	 	 
	Signature (for and on behalf of the company)

	 	Date	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	Position in company
	 	 	 	 

 

 

DATED: [INSERT DATE], 200[__]

OMNITURE INC.

- and -

OMNITURE LIMITED

- and -

PARTICIPANT

 

JOINT ELECTION

RELATING TO THE UK SUB-PLAN OF

THE OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN

TAYLOR WESSING

Carmelite

50 Victoria Embankment

Blackfriars

London EC4Y 0DX

Tel: +44 (0)20 7300 7000

Fax: +44 (0)20 7300 7100

DX 41 London

Draft: 1

20/03/2007

Ref: DNK/AXC

 

 

 

JOINT ELECTION

	 	 	BETWEEN
	 
	(1)	 	OMNITURE INC. whose office is located at 550 East Timpanogos Circle, Orem, Utah 84097,
United States of America (the “Company”);
	 
	(2)	 	OMNITURE LIMITED (company registration number 05149955) whose registered office is located at
Whitefriars, Lewins Mead, Bristol BS21 2NT (the “Employer”); and
	 
	(2)	 	[INSERT NAME OF PARTICIPANT] of [insert address of Participant] (the “Participant” which
shall include his executors or administrators in the case of his death).
	 
	 	 	INTRODUCTION
	 
	(A)	 	The Participant may be granted, from time to time, equity awards (each one an “Award”) to
acquire shares of common stock of the Company (the “Shares”) on terms to be set out in Award
Agreements to be issued pursuant to the UK Sub-Plan of the Omniture Inc. 2006 Equity Incentive
Plan (the “Plan”).
	 
	(B)	 	This joint election (the “Joint Election”) is in an approved format. The grant, exercise,
cancellation, release, assignment or other disposal of an Award is subject to the Participant
entering into this Joint Election.
	 
	(C)	 	The Participant is currently an employee of the Company.
	 
	(D)	 	The exercise, release, cancellation, assignment or other disposal of an Award (a “Trigger
Event”) (whether in whole or in part), may result in the Company or, if and to the extent that
there is a change in law, any other company or person who becomes the secondary contributor
for National Insurance contributions (“NIC”) purposes at the time of such Trigger Event having
a liability to pay employer’s (secondary) Class I NICs (or any tax or social security premiums
which may be introduced in substitution or in addition thereto) in respect of such Trigger
Event.
	 
	(E)	 	Where the context so admits, any reference in this Joint Election:

	 	   (i)	 	to the singular number shall be construed as if it referred also to the
plural number and vice versa;
	 
	 	   (ii)	 	to the masculine gender shall be construed as though it referred also to the
feminine gender;
	 
	 	   (iii)	 	to a statute or statutory provision shall be construed as if it referred
also to that statute or provision as for the time being amended or re-enacted; and
	 
	 	   (iv)	 	Shares means shares of common stock of the Company.

AGREED TERMS

	1.	 	Joint Election
	 
	1.1	 	It is a condition of the exercise, cancellation, release, assignment or other disposal of an
Award that the Participant has entered into this Joint Election with the Company.
	 
	1.2	 	The Participant and the Company elect to transfer the liability (the “Liability”) for all of
the employer’s (Secondary) Class I NICs referred to in (D) above and charged on payments or
other benefits arising on a Trigger Event and treated as remuneration and earnings pursuant to
section 4(4)(a) of the Social Security Contributions and Benefit Act 1992 (“SSCBA”) to the
Participant. This Joint Election is made pursuant to an arrangement authorised by paragraph
3B, Schedule 1 of the SSCBA.

 

 

	2.	 	Restriction on registration until liability paid by Participant
	 
	 	 	The Participant hereby agrees that no Shares shall be registered in his name until he has
met the Liability as a result of a Trigger Event in accordance with this Joint Election.
	 
	3.	 	Payment
	 
	3.1	 	Where, in relation to an Award, the Participant is liable, or is in accordance with current
practice at the date of the Trigger Event believed by the Company to be liable (where it is
believed that the shares under option are readily convertible assets), to account to the HM
Revenue & Customs for the Liability, the Participant and the Company agree that, upon receipt
of the funds to meet the Liability from the Participant, such funds to meet the Liability
shall be paid to the Collector of Taxes or other relevant taxation authority by the Company on
the Participant’s behalf within 14 days of the end of the income tax month in which the gain
on the Option was made (“the 14 day period”) and for the purposes of securing payment of the
Liability the Participant will on the occurrence of a Trigger Event:

	 	(a)	 	pay to the Company a cash amount equal to the Liability; and/or
	 
	 	(b)	 	suffer a deduction from salary or other remuneration due to the Participant
such deduction being in an amount not exceeding the Liability; and/or
	 
	 	(c)	 	at the request of the Company enter into such arrangement or arrangements
necessary or expedient with such person or persons (including the appointment of a
nominee on behalf of the Participant) to effect the sale of Shares acquired through
the exercise of the Option to cover all or any part of the Liability and use the
proceeds to pay the Company a cash amount equal to the Liability.

	3.2	 	The Participant hereby irrevocably appoints the Company as his attorney with full power in
his name to execute or sign any document and do any other thing which the Company may consider
desirable for the purpose of giving effect to the Participant satisfying the Liability under
clause 3.1 and satisfying any penalties and interest under clause 3.4, save that this power of
attorney shall be limited as set out below. The Participant further agrees to ratify and
confirm whatever the Company may lawfully do as his attorney. The power of attorney granted
in this clause shall be limited to the grant of a right for the Company to enter into such an
arrangement (as envisaged by clause 3.1(c)) on the Participant’s behalf to sell sufficient of
the Shares issued or transferred to the Participant on the exercise of the Option to meet the
Liability pursuant to clause 3.1 and any penalty or interest arising under clause 3.4.
	 
	3.3	 	The Company shall pass all monies it has collected from the Participant in respect of the
Liability to the Collector of Taxes by no later than 14 days after the end of the income tax
month in which the Trigger Event occurred. The Company shall be responsible for any penalties
or interest that may arise in respect of the Liability from any failure on its part after it
has collected any monies from the Participant to pass the Liability to the Collector of Taxes
within the said 14 days period.
	 
	3.4	 	If the Participant has failed to pay all or part of the Liability to the Company within the
14 day period the Participant hereby indemnifies the Company against such penalties or
interest that the Company would have to pay in respect of the late payment of all or part of
the Liability to the Collector of Taxes.
	 
	4.	 	Termination of Joint Election
	 
	4.1	 	This Joint Election shall cease to have effect on the occurrence of any of the following:

	 	(a)	 	if the terms of this Joint Election are satisfied in the reasonable opinion
of the Company and the Participant;
	 
	 	(b)	 	if the Company and the Participant jointly agree in writing to revoke this
Joint Election;
	 
	 	(c)	 	if the HM Revenue & Customs withdraws approval of this Joint Election so far
as it relates to share options covered by the Joint Election but not yet granted;

2

 

	 	(d)	 	if the Options lapse or no Option is otherwise capable of being exercised
pursuant to the UK Sub-Plan of the Plan; and/or
	 
	 	(e)	 	if the Company serves notice on the Participant that the Joint Election is to
cease to have effect.

	5.	 	Further assurance
	 
	5.1	 	The Company and the Participant shall do all such things and execute all such documents as
may be necessary or desirable to ensure that this Joint Election complies with all relevant
legislation and/or HM Revenue & Customs requirements.
	 
	5.2	 	The Participant shall notify the Company in writing of any Trigger Event which occurs in
relation to an Award within three (3) days of such Trigger Event.
	 
	6.	 	Secondary Contributor
	 
	 	 	The Company enters into this Joint Election on its own behalf, or, if and to the extent
that there is a change in law, any other company or person who is or becomes a secondary
contributor for NIC purposes in respect of an Award. It is agreed that the Company can
enforce the terms of this Joint Election against the Participant on behalf of any such
company.
	 
	7.	 	Binding Effect
	 
	7.1	 	The Participant agrees to be bound by the terms of this Joint Election and for the avoidance
of doubt the Participant shall continue to be bound by the terms of this Joint Election
regardless of which country the Participant is working in when the Liability arises and
regardless of whether the Participant is an employee of the Company when the Liability arises.
	 
	7.2	 	The Company agrees to be bound by the terms of this Joint Election and for the avoidance of
doubt the Company shall continue to be bound by the terms of this Joint Election regardless of
which country the Participant is working in when the Liability arises and regardless of
whether the Participant is an employee of the Company when the Liability arises.
	 
	8.	 	Governing Law
	 
	 	 	This Joint Election shall be governed by and construed in accordance with English law and
the parties irrevocably submit to the non-exclusive jurisdiction of the English Courts to
settle any claims, disputes or issues which may arise out of this deed.This Joint Election
has been executed and delivered as a deed on the date written above.
	 
	 	 	SIGNED as a Deed by [insert name of Participant]:                                                            

	 	 	 	 	 
	in the presence of:	 	 
	 
	 	 	 	 
	Witness signature:	 	 
	Name:
	 	 	 	 
	Address:

	 	 

	 	 
	Occupation:

	 	 

	 	 
	 

	 	 

	 	 

	 	 	 	 	 	 	 
	SIGNED as a DEED

by OMNITURE INC.
	 	 	 	 	 	 
	acting by the under-mentioned
person(s) acting on the authority
of the Company in accordance
with the laws of the territory of
	 	 	 	 	 	 
	its incorporation:

	 	 
	 	 

Authorised signatory
	 	 
	 
	 	 	 	 	 	 
	 

	 	 	 	 

Authorised signatory
	 	 

3

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