Document:

Exhibit 10.8

 

Turning Point Brands, Inc.

5201 Interchange Way

Louisville, KY 40229

 

                              , 2016

  

Dear Mr. Dobbins:

 

As discussed, Turning
Point Brands, Inc., together with any successor thereto (“Turning Point” and, together with its applicable employing
subsidiaries, the “Company”), agrees to continue to retain your services on the terms, provisions and conditions
set forth in this employment letter (this “Agreement”). If you find these terms, provisions and conditions acceptable,
please sign this Agreement where indicated and return it to me as soon as possible. This Agreement is contingent upon Turning Point
completing the initial public offering of its common stock (the “IPO”) on or before July 1, 2016 (such actual
date of the IPO, the “Effective Date”). As of the Effective Date, this Agreement shall supersede and replace,
in its entirety, that certain employment agreement, dated February 3, 2010, by and between you and Turning Point and certain of
its subsidiaries (the “Prior Agreement”), and you shall no longer have any rights or benefits thereunder. In
the event the IPO does not occur on or before July 1, 2016, then this Agreement shall be void, and the Prior Agreement shall remain
in full force and effect in accordance with its terms.

 

Position: Unless and until
changed by the Company, your job position and title will be Senior Vice President and General Counsel of the Company, reporting
to the Chief Executive Officer of the Company.

 

Duration of Employment: You
will continue to be employed by the Company for an initial term of one year, commencing on the Effective Date and ending on the
one-year anniversary of the Effective Date (the “Initial Term”), and your employment period will be automatically
renewed at the expiration of the Initial Term, or upon the applicable anniversary thereof, whichever applicable, unless either
you or the Company provides the other with a written notice of non-renewal at least 60 days prior to the applicable expiration
date (the Initial Term and any renewal period(s) together, the “Term”).

 

Location of Employment: You
will continue to be employed by the Company based out of Durham, North Carolina. You understand that, notwithstanding your primary
location of employment, you shall be expected to be at the Company’s headquarters in Louisville, Kentucky as necessary to
perform the responsibilities of your Position.

 

Salary: Your annual base
compensation (“Salary”) will be $365,271.23 per calendar year, unless adjusted by the Board of Directors of
Turning Point (the “Board”) in its sole discretion. Salary will be disbursed in periodic installments throughout
the year in accordance with the Company’s regular payroll cycle and policies.

 

    	 

    	 

    

 

Annual Bonus: You may be
eligible to earn an annual bonus of up to 50% of your Salary pursuant to the terms and conditions of the Company’s annual
bonus award program as may be in effect from time to time. Eligibility for any annual bonus will be based on your achievement of
designated performance metrics as set forth in the Company’s annual bonus award program. Such eligibility and the amount,
if any, of the annual bonus shall be determined by the Board in its sole discretion.

 

Compensation Review: The
Board intends to review your compensation on an annual basis, with the first such review to occur in or around March 2017.

 

Annual Paid Vacation Allowance:
Four weeks, subject to the terms and conditions herein and in the Company’s vacation policies as in effect from time to time.

 

Severance Benefits Period:
A period of 12 months following a termination of your employment with the Company and its subsidiaries by the Company
without Cause or resignation of your employment with the Company and its subsidiaries by you for Good Reason, other than in the
event of a Change of Control or if such severance occurs within 12 months after the Effective Date. If you resign for Good Reason
or are terminated by the Company without Cause within one year following a Change of Control or within 12 months following the
Effective Date, the Severance Benefits Period shall be a period of 24 months following such termination of employment.

 

Restricted Period: The Term
plus an additional 12 months following any Separation, unless such Separation triggers a Severance Benefit Period of
24 months, in which case the Restricted Period shall continue for 24 months following the Term.

 

Stock Incentives: If you
are eligible for stock incentives, separate plan documents will be provided to you. Such plan may be authorized, amended or discontinued
by the Board in its sole discretion. Unless specifically provided for in this Agreement, nothing in this Agreement shall have any
effect on any existing agreements regarding the Company’s equity incentive programs in which you participate, have participated
or are eligible to participate, including without limitation restricted stock, options, common stock, or any other equity instrument
(“Equity Incentive Programs”).

 

Additional Benefits: You
will remain entitled to participate in the medical, dental and 401(k) savings benefit plans offered to the Company’s
employees pursuant to the terms and conditions of each such benefit plan in effect from time to time, which may be authorized,
amended or discontinued by the Company in its sole discretion. The Company will provide a description of the group benefit programs
and enrollment forms.

 

Additional Terms and Conditions

 

1.Your Representations: You
represent that you are eligible to accept and continue employment, and that you have not previously been, are not currently and
will not be subject to any agreement or obligation which would bar or limit your ability to perform your duties and responsibilities
with the Company. You also represent that all information you have submitted to the Company as part of any application process
and your prior employment with the Company, including without limitation your resume, application for employment and employment
records, is true and complete.

 

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2.Duties and Responsibilities:
You will be responsible for carrying out all duties and responsibilities associated with your Position, as set forth in a separate
Job Description or similarly styled document provided to you, and as otherwise directed by the Company, which may include travel
as necessary consistent with your prior employment with the Company. Additional responsibilities and necessary travel may be added,
or your Position changed, at the Board’s sole discretion, from time to time, without written modification of this Agreement.
You will be subject to, and agree to abide by, such rules, policies and procedures as the Company maintains (including, but not
limited to, the Turning Point Brands, Inc. Code of Business Conduct and Ethics (as amended from time to time, the “Code
of Conduct and Ethics”)) or may from time to time establish with respect to executives, employees in general, standard
operating procedures, business operations, etc.

 

3.Use of Vacation: Your Annual
Paid Vacation Allowance may be used at any time, subject to the Company’s policies regarding vacations. Vacation days will
not carry over from one year to the next, and no compensation will be paid for unused vacation (except as may be required by law
upon separation from employment).

 

4.Separation from Employment:
You will, upon separation from employment with the Company and its subsidiaries for any reason (such as termination, resignation,
death or disability) (each, a “Separation”), receive such salary and other benefits as have accrued as of the
date and time of Separation, and as may otherwise be required by law, as well as such Salary, bonuses and benefits as may be due
and owing under this Agreement. Notwithstanding the forgoing, in the event that the Company determines in good faith that your
Separation is not considered a “separation from service” under Treasury Regulation § 1.409A-1(h) because (a) you
have not separated but have changed status to a part time employee, consultant or independent contractor performing more than 20%
of the average level of bona fide services (whether as an employee, consultant or independent contractor) you performed over the
immediately preceding 36-month period, or (b) you are continuing employment with another entity that is considered a
single entity with the Company (“Employer Group”) under Section 414(b) or (c) of the Internal Revenue
Code of 1986, as amended (the “Code”), any Severance Benefits to which you may be entitled under other provisions
of this Agreement shall begin immediately when your status changes such that the Company determines that you have “separated
from service” under Treasury Regulation § 1.409A-1(h). For
this purpose, service performed as an employee or as an independent contractor is counted, except that service as a member of the
board of directors of a member of the Employer Group is not counted unless termination benefits under this Agreement are aggregated
for purposes of Section 409A of the Code with benefits under any other Employer Group plan or agreement in which you also participate
as a director.

 

Notwithstanding any provisions of this
Agreement to the contrary, if you are a “specified employee” (within the meaning of Section 409A of the Code and
determined pursuant to procedures adopted by the Company) at the time of your separation from service and if any portion of the
payments or benefits to be received by you upon separation from service would be considered deferred compensation under Section 409A
of the Code, amounts that would otherwise be payable pursuant to this Agreement during the six-month period immediately following
your separation from service shall instead be paid or made available, with interest at the Wall Street Journal prime rate as of
the date of separation from service, on the earlier of (i) the first business day of the seventh month following the date
of your separation from service or (ii) your death.

 

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4.1Resignation:
You may resign at any time for any reason. In such event, the Company may, in the Board’s sole discretion, choose to relieve
you of your duties prior to the expiration of the notice period and pay you two weeks’ compensation or your notice period,
whichever is shorter. If you resign (other than for Good Reason), you shall not be entitled to receive the Severance Benefits.
If you resign for Good Reason, you shall be entitled to receive all Severance Benefits, provided that you have executed and delivered
a Release and Severance Agreement in the form of Exhibit A attached hereto (as may be modified by the Company due to
subsequent changes in the law), and all applicable revocation periods
relating to the release expire, within 55 days following the date of such termination of employment.

 

4.2Good Reason:
As used herein, the term “Good Reason” means any of the following without your consent: (i) a material
diminution in your duties, position, authorities or responsibilities; (ii) the failure by the Company to pay or provide to
you, within 30 days after receipt of a written demand therefor, any material amount of compensation or expense reimbursement
or any benefit which is due, owing and payable pursuant to the terms hereof or of any applicable plan, program, arrangement or
policy; (iii) a reduction in your Salary, other than a reduction generally applicable to similarly situated executives of the Company;
(iv) a material reduction in your employee benefits, other than a reduction generally applicable to similarly situated executives
of the Company; (v) the breach in any material respect by the Company of any of its other obligations or agreements set forth
herein; (vi) the Company requires you to be based at any office or location more than 50 miles from the Location of Employment,
or (vii) the Company gives notice that it does not wish to renew this Agreement upon expiration of the Term.
A termination for Good Reason shall not occur unless: (x) you provide the Company with a written notice detailing the specific
circumstances alleged to constitute Good Reason within 90 days after the first occurrence of such circumstances, (y) the Company
fails to cure such Good Reason event(s) within 30 days following receipt of such notice to cure such circumstances in all material
respects, and (z) following the Company’s failure to cure during the 30 day cure period, you terminate employment no later
than 90 days after the expiration of such period.

 

4.3Change of
Control: As used herein, the term “Change of Control” shall mean:

 

(a)any sale, lease,
exchange or other disposition (in one transaction or a series of related transactions) of all or substantially all of the assets
of Turning Point, other than a transaction or series of transactions in which the transferee is controlled by the Management Group;

 

(b)a majority of
the Board shall consist of Persons who are not Continuing Directors, as the case may be; or

 

(c)(i) any Person
or group of related Persons (other than the Management Group), for purposes of Section 13(d) of the Exchange Act, becomes the beneficial
owner of the power, directly or indirectly, to vote or direct the voting of securities having more than fifty percent (50%) of
the ordinary voting power for the election of directors of Turning Point or (ii) any Person, together with its Affiliates, becomes
the owner, directly or indirectly, of more than sixty-six and two-thirds percent (66 2/3%) of the economic interests of Turning
Point.

 

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For the avoidance of
doubt, the consummation of the transactions contemplated in connection with the IPO will not constitute a Change of Control.

 

“Affiliate”
shall mean, with respect to a Person, any entity (i) that, directly or indirectly, is controlled by, controls or is under common
control with, the Person or (ii) in which the Person has a significant equity interest.

 

“Continuing
Director” means, as of any date of determination, any Person who (a) was a member of the Board on the Effective Date
or (b) was nominated for election or elected to the Board with the affirmative vote of a majority of the Continuing Directors who
were members of such Board at the time of such nomination or election (other than as a result of any actual or threatened proxy
contest).

 

“Exchange
Act” shall mean the Securities Exchange Act of 1934, as amended.

 

“Management
Group” shall mean one or more of the members of the senior executive management of Turning Point on the Effective Date.

 

“Person”
shall mean any individual, corporation, partnership, association, limited liability company, joint-stock company, trust, unincorporated
organization, government, political subdivision or other entity.

 

4.4Death
or Disability: The employment relationship will be severed, and this Agreement terminated, upon your death or disability.
For purposes of this Agreement, you will be considered “disabled” if you are so considered under any applicable
disability insurance policy maintained by the Company, or if no such disability insurance policy is in effect, on the date that
a physician mutually agreed to by the parties determines that you are or will be unable by reason of illness, accident or other
physical or mental condition to perform your duties for a continuous period of 120 days, or for a period of more than 120 days
in any 12 month period, and that there is no objectively reasonable accommodation that would allow you to perform your
duties.

 

In the event of the
termination of your employment due to death or disability, notwithstanding anything to the contrary in this Agreement, the Company
will pay a lump sum payment to you in amount equal to the cost of COBRA coverage for continued medical coverage for you (except
in the event of death) and your dependents for six months, payable on the 60th day following the date of such termination
of employment. Moreover, you may be eligible for disability benefits under the Company’s disability benefits plan in accordance
with the terms of such plan, if any, in effect at such time.

 

4.5Termination
Without Cause: The Company may terminate this Agreement and your employment hereunder without your consent, for no stated
reason, or for a stated reason but without Cause, with or without notice. If you are terminated by the Company without Cause (as
defined below), you shall be entitled to receive the Severance Benefits, provided that you have executed and delivered a Release
and Severance Agreement in the form of Exhibit A attached hereto (as may be modified by the Company due to subsequent
changes in law), and all applicable revocation periods relating to the release expire, within 55 days following the date of such
Separation.

 

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4.6 Termination
for Cause: Your employment with the Company may be terminated by the Company, and without your consent, for Cause at any
time, with or without notice. You shall not be entitled to receive the Severance Benefits if you are terminated for, or later are
determined to have failed to comply with this Agreement for, any one or more of the following reasons (“Cause”):

 

		·	Your failure to render required or expected services in accordance with your Job Description or
Position after being provided at least 10 days’ prior written notice of your failure to render such services;

 

		·	You are in breach of any of the terms and conditions of this Agreement, if not cured within 10 days
after written notice thereof;

 

		·	Insubordination, consisting of your continued failure to take specific action that is material
to the operation of the Company and within your individual control and consistent with your Position, duties and responsibilities,
after being provided at least 10 days’ prior written notice of your failure to take for such action, provided that
you have not, in good faith, objected to such action as either a breach of your fiduciary duties, or on legal grounds;

 

		·	Your material breach of any other agreement between you and the Employer Group if not cured within 10 days
after written notice thereof, or any material violation of any rule, policy, procedure or other requirement of the Company;

 

		·	Your commission of an act of fraud, embezzlement or similar dishonest act against any member of
the Employer Group or any customer, client or business associate of any member of the Employer Group;

 

		·	Your conviction for any felony or crime of dishonesty (as determined by a court of competent jurisdiction,
and which is not subject to further appeal);

 

		·	Any egregious or unwarranted conduct by you that materially discredits any member of the Employer
Group or is materially detrimental to the reputation or standing of any member of the Employer Group; or

 

		·	Willful misconduct that is demonstrably deliberate on your part, or gross negligence.

 

5.Severance Benefits: The Severance
Benefits payable in certain Separation circumstances as provided herein shall consist of all of the following:

 

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5.1Severance
Compensation: Continuation of your then current Salary (or, in the case of a Good Reason termination due to a reduction
in Salary, at the Salary in effect immediately prior to such reduction) during the Severance Benefits Period (“Severance
Pay”). Any Severance Pay will be paid to you incrementally, in accordance with the Company’s regular payroll cycle,
with the first such payment beginning on the 60th day following your Separation, and the first such payment will include
all accrued amounts during the 60-day period from your Separation date until the 60th day following your Separation
date. You will also receive a severance bonus equal to the average of the annual cash bonuses received by you for the 24 months
prior to your Separation (“Severance Bonus”). In the event of the termination of your employment by the Company
without Cause or resignation by you for Good Reason within one year following a Change of Control or within 12 months following
the Effective Date, your Severance Bonus shall instead be equal to two times the average of the annual cash bonuses received by
you for the 24 months prior to your Separation. Any Severance Bonus will be paid in two equal installments – the
first installment on the later of (i) when all other Company annual bonuses, if awarded, are next paid, or, if not awarded, when
such bonuses would have next been paid in April of the year following the year of services, and (ii) the 60th day following
your Separation, and the second installment at the end of the Restricted Period. Severance Pay and Severance Bonus payment timing
shall also be subject to the “specified employee” delay in paragraph 4 above for any portion of such amounts that are
subject to Section 409A of the Code. Normal payroll taxes and deductions will be withheld from any Severance Pay and Severance
Bonus payments.

 

5.2Health
Benefits Stipend and Access: The Company will pay a lump sum payment to you in amount equal to the cost of COBRA coverage
for continued medical coverage for you and your dependents for 12 months, payable on the 60th day following the date
of your Separation, and, to the extent determined by the Company to be permitted by the applicable plans and applicable laws (without
the imposition of any excise taxes or other penalties), allow you access to group health coverage at the COBRA premium rate payable
by you on an after-tax basis, during the Severance Benefit Period, plus the period of actual COBRA coverage to begin at the end
of the Severance Benefit Period.

 

5.3Other
Additional Benefits: All additional benefits and stock incentive rights (if any) will cease and expire upon Separation,
unless otherwise provided in this Agreement or by the separate written terms of those benefits.

 

5.4280G Cap:
Notwithstanding any other provisions in this Agreement, in the event that any payment or benefit received or to be received by
you (including any payment or benefit received in connection with a Change of Control or the termination of your employment related
to such a Change of Control, whether pursuant to the terms of this Agreement or any other plan, program, arrangement or agreement)
(all such payments and benefits, together, the “Total Payments”) would be subject (in whole or part), to any
excise tax imposed under Section 4999 of the Code, or any successor provision thereto (the “Excise Tax”), then,
after taking into account any reduction in the Total Payments provided by reason of Section 280G of the Code in such other plan,
program, arrangement or agreement, the Company will reduce the Total Payments to the extent necessary so that no portion of the
Total Payments is subject to the Excise Tax (but in no event to less than zero); provided, however, that the Total Payments will
only be reduced if the net amount of such Total Payments, as so reduced (and after subtracting the net amount of federal, state,
municipal and local income and employment taxes on such reduced Total Payments and after taking into account the phase out of itemized
deductions and personal exemptions attributable to such reduced Total Payments), is greater than or equal to the net amount of
such Total Payments without such reduction (but after subtracting the net amount of federal, state, municipal and local income
and employment taxes on such Total Payments and the amount of Excise Tax to which you would be subject in respect of such unreduced
Total Payments and after taking into account the phase out of itemized deductions and personal exemptions attributable to such
unreduced Total Payments).

 

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In the case of a reduction in the Total
Payments, the Total Payments will be reduced in the following order: (i) payments that are payable in cash that are valued at full
value under Treasury Regulation § 1.280G-1, Q&A 24(a) will be reduced (if necessary, to zero), with amounts that are payable
last reduced first; (ii) payments and benefits due in respect of any equity valued at full value under Treasury Regulation §
1.280G-1, Q&A 24(a), with the highest values reduced first (as such values are determined under Treasury Regulation Section
1.280G-1, Q&A 24), will next be reduced; (iii) payments that are payable in cash that are valued at less than full value under
Treasury Regulation § 1.280G-1, Q&A 24, with amounts that are payable last reduced first, will next be reduced; (iv) payments
and benefits due in respect of any equity valued at less than full value under Treasury Regulation § 1.280G-1, Q&A 24,
with the highest values reduced first (as such values are determined under Treasury Regulation Section 1.280G-1, Q&A 24), will
next be reduced; and (v) all other non-cash benefits not otherwise described in clauses (ii) or (iv) will be next reduced pro-rata.
Any reductions made pursuant to each of clauses (i)-(v) above will be made in the following manner: first, a pro-rata reduction
of cash payment and payments and benefits due in respect of any equity not subject to Section 409A of the Code, and second, a pro-rata
reduction of cash payments and payments and benefits due in respect of any equity subject to Section 409A of the Code as deferred
compensation.

 

For purposes of determining whether and
the extent to which the Total Payments will be subject to the Excise Tax: (i) no portion of the Total Payments the receipt or enjoyment
of which you shall have waived at such time and in such manner as not to constitute a “payment” within the meaning
of Section 280G(b) of the Code will be taken into account; (ii) no portion of the Total Payments will be taken into account which,
in the opinion of a nationally recognized tax counsel (“Tax Counsel”) selected by the Company and reasonably
acceptable to you and the accounting firm which was, immediately prior to the change in control, the Company’s independent
auditor (the “Auditor”), does not constitute a “parachute payment” within the meaning of Section
280G(b)(2) of the Code (including by reason of Section 280G(b)(4)(A) of the Code) and, in calculating the Excise Tax, no portion
of such Total Payments will be taken into account which, in the opinion of Tax Counsel, constitutes reasonable compensation for
services actually rendered, within the meaning of Section 280G(b)(4)(B) of the Code, in excess of the “base amount”
(as set forth in Section 280G(b)(3) of the Code) that is allocable to such reasonable compensation; and (iii) the value of any
non-cash benefit or any deferred payment or benefit included in the Total Payments will be determined by the Auditor in accordance
with the principles of Sections 280G(d)(3) and (4) of the Code.

 

At the time that payments are made under
this Agreement, the Company will provide you with a written statement setting forth the manner in which such payments were calculated
and the basis for such calculations, including but not limited to, any opinions or other advice the Company received from Tax Counsel,
the Auditor, or other advisors or consultants (and any such opinions or advice which are in writing will be attached to the statement).
If you object to the Company’s calculations, the Company will pay to you such portion of the Total Payments (up to 100% thereof)
as you determine is necessary to result in the proper application of this subsection. All determinations required by this subsection
(or requested by either you or the Company in connection with this subsection) will be at the expense of the Company. The fact
that your right to payments or benefits may be reduced by reason of the limitations contained in this subsection will not of itself
limit or otherwise affect any other rights you have under this Agreement.

 

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If you receive reduced payments and benefits
by reason of this subsection and it is established pursuant to a determination of a court of competent jurisdiction which is not
subject to review or as to which the time to appeal has expired, or pursuant to an Internal Revenue Service proceeding, that you
could have received a greater amount without resulting in any Excise Tax, then the Company shall thereafter pay you the aggregate
additional amount which could have been paid without resulting in any Excise Tax as soon as reasonably practicable.

 

5.5Resignations.
Following the termination of your employment for any reason, if and to the extent requested by the Board, you hereby agree
to resign from all fiduciary positions (including as trustee) and all other offices and positions you hold as of the date of such
termination; provided, however, that if you fail to tender your resignation after the Board has made such request, then you will
be deemed to have resigned from such offices and positions.

 

6.Indemnification: The Company
shall, to the fullest extent to which it is empowered to do so by applicable law, defend, indemnify and hold you harmless from
and against all claims, demands, lawsuits, liabilities, losses, damages, penalties, fines, costs and expense (including, but not
limited to, reasonable related attorneys’ fees) arising from any actual, threatened, pending or completed action, suit or
proceeding, whether civil, criminal, administrative, investigative or otherwise, to which you are or are threatened to be made
a party by reason of your services as an officer and/or director of the Company.

 

7.Non-Disclosure; Non-Use: You
agree not to disclose, give, sell or otherwise divulge the “Confidential Information” (as defined in the Code
of Conduct and Ethics) to any other person or entity at any time without the Company’s prior written consent. You further
agree not to (i) use any of the Confidential Information for your own account for or for the account of any other person or
entity or (ii) use or retain, without the Company’s prior written consent, any figures, calculations, letters, papers,
drawings, computer printouts, computer discs or tapes, or copies thereof or other Confidential Information of any type or description
pertaining to the Company, except in furtherance of the Company’s interests.

 

You further agree that, upon your Separation,
that you will (i) return physical copies of the Company’s information and Confidential Information in your possession,
under your control or removed from the Company’s premises by you or under your direction, (ii) destroy all electronic
copies of the Company’s information and Confidential Information in your possession, under your control or which was copied
or removed from the Company’s premises or equipment by you or under your direction and (iii) return all Company property
in your possession or under your control, including without limitation the following: Company computers, Blackberry or other mobile
devices, cellular telephones, Company automobiles and keys and access cards to Company property.

 

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In the event that you are legally compelled
by regulatory or legal process to disclose the Confidential Information, the foregoing confidentiality obligations shall not apply
to you with respect to such information, provided that you have given the Company prompt prior written notice of such compulsion,
cooperate with the Company in connection with any of its efforts to prevent or limit the scope of such disclosure and, following
completion of such efforts, you only disclose such information as required under such regulatory or legal process then applicable
to you.

 

Nothing in this paragraph 7, or in the
remainder of this Agreement, shall prohibit you from filing a charge with the U.S. Equal Employment Opportunity Commission or any
similar state or local fair employment practices agency, or from talking to or cooperating with the U.S. Equal Employment Opportunity
Commission or any similar state or local fair employment practices agency, and no notice to the Company is required under these
circumstances.

 

8.Non-Competition: You acknowledge
and agree that, during the course of employment with the Company, you may: (i) receive significant training in, and generate
and use, the Company’s good will and experience; (ii) be exposed to confidential aspects of the Company’s business
and have access to and became familiar with Confidential Information, and (iii) perform services for the Company that are
special, unique, extraordinary and intellectual in character—none of which is commonly known or readily accessible to the
public and any of which place or placed you in a position of confidence and trust with the customers, potential customers, vendors,
employees of the Company and other persons, the loss of which cannot adequately be compensated by damages in an action at law.

 

You acknowledge and
agree that the Company desires to enter into this Agreement to, in part, protect the Company’s vital interest in maintaining
its Confidential Information, protect the Company’s investment in your training and development, protect the Company’s
business and good will, and avoid Competition (as defined below) with you or any other person or entity with which you are employed
or affiliated for a time certain following your Separation. For purposes of this Agreement, “Competition” means
engaging in, aiding, assisting, owning, or controlling (whether as a shareholder, principal, partner, employee, trustee, officer,
director agent, independent contractor, or otherwise) any interest greater than two percent (2%) in any firm, corporation,
business, or other entity which is (or with any other person(s) who are) engaged in competition with the Company in any line of
business which, at the time of your Separation (or within three months following your Separation), comprised fifteen percent (15%) or
more of the Company’s gross sales revenues.

 

For purposes of this
Agreement, the “Restricted Area” shall be the entire United States of America.

 

You agree that, during
the Restricted Period, you will not, directly or indirectly, alone or with others, engage in Competition with the Company, its
successors or assigns or any purchaser of all or substantially all of Company’s assets within your Restricted Area.

 

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You acknowledge having
carefully read and considered the non-competition provisions of this Agreement and, having done so, agree that the covenants and
restrictions contained herein are, taken as a whole, fair and reasonable in their duration, geographic scope and scope of restricted
activities, do not unduly restrict your ability to obtain or maintain a livelihood and are necessary to protect the Company’s
good will, trade secrets, Confidential Information and business interests. You expressly agree not to raise any issue disputing
the reasonableness of the: (i) geographic scope, (ii) type of employment or line of business or (iii) duration of
any such covenants in any proceeding to enforce such covenants and restrictions.

 

9.No Solicitation, No Interference
and No Hire Covenants: You agree that, during the Restricted Period, you will not, directly or indirectly: (i) solicit
or encourage any employee or other service provider of the Company or its subsidiaries to leave such employment or service; (ii) interfere
with the relationship between the Company and any of its employees or service providers; or (iii) hire any person who, within
the six (6) month period preceding such hiring, was employed by, or providing services to, the Company or its subsidiaries.

 

10.Mutual Nondisparagement:
You agree that following the termination of your employment for any reason, you shall not publicly make any negative, disparaging,
detrimental or derogatory remarks or statements (written, oral, telephonic, electronic, or by any other method) about the Company
or its subsidiaries or any of their respective owners, partners, managers, directors, officers, employees or agents, including,
without limitation, any remarks or statements that could be reasonably expected to adversely affect in a material manner (i) the
conduct of the Company’s or its subsidiaries’ businesses or (ii) the business reputation or relationships of the
Company or its subsidiaries and/or any of their past or present officers, directors, agents, employees, attorneys, successors and
assigns, in each case, except to the extent required by law or legal process. Similarly, following termination of your employment
for any reason, neither the Company’s officers in their official capacity, nor the members of the Board, shall make any such
statements about you.

 

Nothing in this paragraph 10, or in the
remainder of this Agreement, shall prohibit you from filing a charge with the U.S. Equal Employment Opportunity Commission or any
similar state or local fair employment practices agency, or from talking to or cooperating with the U.S. Equal Employment Opportunity
Commission or any similar state or local fair employment practices agency, and no notice to the Company is required under these
circumstances.

 

11.Intellectual Property: You
agree that all patentable inventions, discoveries, and trade secrets, whether or not patented, and whether or not reduced to practice,
and all copyright interests that are or have been conceived or developed during your employment with the Company, either alone
or jointly with others, if on the Company’s time, using the Company’s facilities, specifically relating to the Company,
or to the Company’s business are done as “works made for hire” for the Company, and you hereby assign to the
Company all right, title, and interest in all such intellectual property. You agree that the Company shall be the sole owner of
all domestic and foreign patents, trademarks, trade names, service marks, domain names and other rights pertaining thereto related
to such intellectual property, and further agree to execute all documents consistent therewith that the Company reasonably determines
to be necessary or convenient for use in applying for, prosecuting, perfecting, or enforcing patents or other intellectual property
rights, including the execution of any assignments, patent applications, or other documents that the Company may reasonably request.
Upon your failure to do so within 10 business days following the Company’s written request, you hereby irrevocably appoint
the Company as your true and lawful attorney-in-fact with full power of delegation and substitution to execute, deliver, file and
record, and on your behalf and in the Company’s name, such documents consistent with this Agreement. This provision is intended
to apply only to the extent permitted by applicable law.

 

    	11

    	 

    

 

12.Arbitration: Any dispute,
claim or controversy arising out of or relating to this Agreement, including without limitation any dispute, claim or controversy
concerning validity, enforceability, breach or termination hereof), shall be finally settled through arbitration under the rules
of the American Arbitration Association for arbitration of employment disputes, such arbitration to be conducted in Jefferson County,
Kentucky. Each party will be entitled to present evidence and argument to the arbitrator(s). The arbitrator(s) will have the right
only to interpret and apply the provisions of this Agreement and may not change any of its provisions, except as expressly provided
herein. The arbitrator(s) will permit reasonable pre-hearing discovery of facts, to the extent necessary to establish a claim or
a defense to a claim, subject to supervision by the arbitrator(s). In addition, the Company shall propose a reasonable set of rules
to guide any such arbitration proceedings. Such rules shall be designed to lead to a prompt and just result without undue delay
or expense, but will not be unduly prejudicial to either party. The determination of the arbitrator(s) will be conclusive and binding
upon the parties and judgment upon the same may be entered in any court having jurisdiction thereof. The arbitrator(s) will give
written notice to the parties stating the arbitrator’s determination, and will furnish to each party a signed copy of such
determination. The expenses of arbitration will be borne by the Company, unless the arbitrator(s) determine that you have materially
failed to succeed in any claim, in which case the arbitrator(s) may equitably determine, consistent with the application of state
or federal law, to apportion some of the fees and expenses to you, not to exceed the maximum permitted by law. Each party shall
bear its own costs and expenses of counsel, unless the arbitrator(s) determine that the Company has material liability to you hereunder,
in which event the arbitrator(s) may equitably determine that your reasonable counsel fees shall be paid by the Company. Any arbitration
hereunder shall be governed by and construed in accordance with the substantive laws of the State of Kentucky and, where applicable,
federal law, without giving effect to the conflict of laws principles of such State.

 

13.Section 409A of the Code:
To the extent that Section 409A of the Code is applicable to any provisions of this Agreement, it is the intent of the parties
that such provisions comply with Section 409A of the Code and related regulations, and this Agreement shall be so construed.

 

Any reimbursements by the Company to you
of any eligible expenses under this Agreement that are not excludable from your income for Federal income tax purposes (the “Taxable
Reimbursements”) shall be made by no later than the earlier of the date on which they would be paid under the Company’s
normal policies and the last day of the calendar year following the year in which the expense was incurred. The amount of any Taxable
Reimbursements, and the value of any in-kind benefits to be provided to you, during any calendar year shall not affect the expenses
eligible for reimbursement, or in-kind benefits to be provided, in any other calendar year (except for any life-term or other aggregate
limitation applicable to medical expenses). The right to Taxable Reimbursement, or in-kind benefits, shall not be subject to liquidation
or exchange for another benefit.

 

    	12

    	 

    

 

14.Choice of Law: This Agreement
shall in all respects be interpreted, enforced and governed by the laws of the State of Kentucky, without giving effect to conflict
of laws principles of such State. The language of all parts of this Agreement shall in all cases be interpreted as a whole, according
to its fair meaning, and not strictly for or against any of the parties.

 

15.Choice of Forum: Subject
to paragraph 12 above, you consent to the exclusive jurisdiction of courts located in the State of Kentucky.

 

16.Equitable Remedies: Notwithstanding
any other provisions of this Agreement to the contrary, the Company will not be required to seek or participate in arbitration
regarding any actual or threatened breach by you of the Non-Disclosure, Non-Competition, No Solicitation, No Interference and No
Hire covenants contained in this Agreement or any other covenant under this Agreement for which equitable relief may be sought.
You agree that the Company will suffer irreparable harm for any such breach or threatened breach and that the Company may not be
adequately compensated by damages, and that, in addition to all other remedies, the Company shall be entitled to injunctive relief
and specific performance and to pursue such remedies in a court of competent jurisdiction in the State of Kentucky and no arbitrator
may make any ruling inconsistent with the findings or rulings of such court. You agree to waive any argument of lack of personal
jurisdiction or forum non-conveniens with respect to the pursuit of such injunctive relief and specific performance arising out
of or relating to this Agreement.

 

17.Remedies Cumulative: You
agree that nothing herein stated shall be construed as prohibiting the Company from pursuing any and all other remedies that may
be available to the Company at law, in equity, by contract or otherwise in connection with such violation or threatened violation,
including without limitation the recovery of monetary damages from you, all of which shall be cumulative to the fullest extent
permissible under applicable laws.

 

18.Insurance and Corporate Document
Protections: Nothing in this Agreement shall be deemed to preclude you from receiving any of the benefits or protections, including
without limitation representation, available to you following any Separation under (a) any officers and directors insurance
policy maintained by the Company which provides coverage during your employment by the Company as an officer or director of the
Company or (b) the Company’s bylaws, Certificate of Incorporation or under applicable law. Any such benefits and protections
shall or shall not be provided solely in accordance with the terms and conditions of any such policies, documents and applicable
law. The Company covenants to maintain, even after your Separation, its officers and directors insurance policy as in effect as
of your Separation from the Company or another officers and directors policy that provides equivalent or greater benefits and protections
to you.

 

19.Entire Agreement: Other than
agreements concerning Equity Incentive Programs and the Code of Conduct and Ethics, this Agreement constitutes and sets forth the
entire agreement between you and the Company with respect to the subject matter contained herein and supersedes any and all prior
and contemporaneous oral or written agreements or understandings between the parties, including, without limitation, the Prior
Agreement. You acknowledge and agree that no representation, promise, inducement or statement of intention has been made by the
Company that is not expressly set forth in this Agreement. No party hereto shall be bound by, or liable for, any alleged representation,
promise, inducement or statement of intention not expressly set forth in this Agreement. This Agreement cannot be amended, modified
or supplemented in any respect, except by a subsequent written agreement signed by all parties hereto.

 

    	13

    	 

    

 

20.Binding Effect: This Agreement
shall be binding upon and inure to the benefit of you and your heirs and the Company and its legal representatives, parent, successors
and assigns.

 

21.No Waiver: No action or inaction
by either party shall be taken as a waiver of its right to insist that the other party abide by the obligations under this Agreement,
unless such waiver is in writing, expressly waives such rights and is signed by legal counsel for the party making such waiver.

 

22.Severability:The parties
hereby agree that (a) the provisions of this Agreement will be severable in the event that for any reason whatsoever any of the
provisions hereof are invalid, void or otherwise unenforceable, (b) any such invalid, void or otherwise unenforceable provisions
will be replaced by other provisions which are as similar as possible in terms to such invalid, void or otherwise unenforceable
provisions but are valid and enforceable, and (c) the remaining provisions will remain valid and enforceable to the fullest extent
permitted by applicable law.

 

23.Survival: Any provision contained
in this Agreement, which by its nature or terms survives the Term or the Restricted Period (including but not limited to of the
Non-Disclosure, Non-Competition, No Solicitation, No Interference and No Hire covenants), shall survive the Term and the Restricted
Period and continue to be binding.

 

I trust that this adequately
outlines the Company’s offer and our discussions. If, however, you have any questions or concerns, please do not hesitate
to call me.

 

    	14

    	 

    

 

We are pleased to continue
your employment and look forward to a long and mutually rewarding relationship.

 

Sincerely,

 

_________________________

Larry Wexler

 

I agree to the terms
and conditions of the employment offer set forth above.

 

	 	 	 	 
	Your Signature	 	Date	 

 

    	15

    	 

    

 

EXHIBIT A

 

FORM OF

 

RELEASE AND SEVERANCE AGREMENT

 

This Release and Severance Agreement (this
"Release") is entered into by and between [____________] ("Employee") and Turning Point
Brands, Inc. ("Turning Point" and, collectively with its parent(s), subsdiary(ies), and all other related companies,
the "Company"). Employee and Turning Point are referred to herein as the "Parties."

 

RECITALS

 

		A.	Employee and Turning Point are parties to an Employment Letter, dated as of [______________________,
2016] (the "Employment Agreement"), which provides for severance after termination in certain circumstances,
conditioned upon Employee first signing a general release of claims following termination of Employee's employment, which release
becomes irrevocable in accordance with its terms.

 

		B.	This Release is the contemplated release of claims under the Employment Agreement of which Employee
has had notice since the Employment Agreement was executed, it being annexed thereto (the "Presentation Date").

 

		C.	Employee's employment with the Company [ended] [will end] on [___________________]
(the "Separation Date").

 

		D.	The Parties desire to settle any and all other claims, if any, that Employee may have against the
Company or any of its employees that are releaseable by law.

 

AGREEMENT

 

NOW, THEREFORE, in consideration for the covenants and
mutual promises contained in the Employment Agreement, the Parties agree as follows:

 

Part
I 

 

For and in consideration of the promises made herein by Employee
in Part II and Part III of this Release, and his performance thereof, the sufficiency of which, either separately or combined,
is hereby acknowledged, Turning Point agrees as follows:

 

1.1             
Severance Benefits to Employee. In exchange
for Employee signing this Release, complying with its terms, and not revoking this Release, the Company will pay to Employee the
"Severance Benefits" (as defined in the Employment Agreement), as and when therein required, if, and only if,
Employee signs this Release and returns it to the Company; and (2) the seven (7) day revocation period in Part II, Section 2.4
below has expired on or before the 55th day after Separation Date, provided that Employee has not exercised his right
to revoke this Release in accordance with Part II, Section 2.4 below.

 

    	 

    	 

    

 

1.2Separate and Adequate Age Claim Consideration.
The Parties expressly agree and acknowledge that a portion of the Severance Benefits in Section 1.1 above represents separate
and adequate consideration, to which Employee is not otherwise entitled, in exchange for Employee's Age Claim Waiver, set out below
in Part II. Turning Point's present promise to provide this consideration is exchanged for Employee's present release of any Age
Claims at the time of the execution of this Release.

 

Part
II 

 

For and in consideration of the promises made herein by Turning
Point in Part I of this Release, and its performance thereof, the sufficiency of which is hereby acknowledged, Employee agrees
as follows:

 

2.1General
Release and Waiver of All Claims and Potential Claims. Employee hereby releases all claims and potential claims,
known and unknown, against the Company that are releasable by law. More specifically, for and on behalf of himself and his family,
dependents, heirs, executors, administrators and assigns, Employee hereby irrevocably and unconditionally releases the Company
and its respective predecessors, successors, and all their past, present or future assigns, parents, subsidiaries, affiliates,
insurers, attorneys, divisions, subdivisions and affiliated entities, together with their respective current and former officers,
directors, shareholders, fiduciaries, administrators, trustees, agents, servants, employees, attorneys, insurers and/or representatives,
and their respective predecessors, successors and assigns, heirs, executors, administrators, and any and all other affiliated persons,
firms, plans or corporations which may have an interest by or through them (collectively "Releasees"), both jointly
and individually, from any and all claims, actions, arbitrations, and lawsuits, of any nature whatsoever, known or unknown to Employee,
accrued or unaccrued, which he ever had, now has or may have had against Releasees since the beginning of time through the date
of execution of this Release. This general release and waiver of claims includes, but is not limited to, any and all claims, demands,
causes of action, suits, debts, complaints, liabilities, obligations, promises, agreements, controversies, damages and expenses
that are releasable by law (including, without limitation, attorneys fees and costs actually incurred or to be incurred) of any
nature or description whatsoever, in law or equity, whether known or unknown, in connection with or arising out of his employment
with the Company and/or termination of said employment. Claims being released include, without limitation, any and all employment-related
claims that are releasable by law arising under federal, state or local statutes, ordinances, resolutions, regulations or constitutional
provisions prohibiting discrimination in employment on the basis of sex, race, religion, national origin, age, disability and/or
veterans' status, including, but not limited to, claims arising under Title VII of the Civil Rights Act of 1964, 42 U.S.C. §§
1981, 1981a, 1983 and 1985, the Civil Rights Act of the State in which Employee resides and works, the Sarbanes-Oxley Act, 18 U.S.C.
§ 1514A, et seq., the Americans With Disabilities Act, the Age Discrimination in Employment Act, the Pregnancy Discrimination
Act, the Federal Rehabilitation Act of 1973, Executive Order 11246, the Employee Retirement Income Security Act of 1974, 29 U.S.C.
§ 1001 et seq., the Fair Labor Standards Act, 29 U.S.C. §§ 201, et seq., the Family and Medical Leave
Act, 29 U.S.C. §§ 2601, et seq., the Genetic Information Non-Discrimination Act, 42 U.S.C. §§ 2000ff
et seq, the minimum wage act, wage payment law and wage discrimination statutes and workers compensation statures
and similar state laws of the state in which Employee has provided services, in all instances as amended. This general release
and waiver of claims also includes, but is not limited to, any and all claims for unpaid benefits or entitlements asserted under
any plan, policy, benefits offering or program (except as otherwise required by law), any and all contract or tort claims, including,
without limitation, claims of wrongful discharge, assault, battery, intentional infliction of emotional distress, negligence, and/or
defamation against Releasees.

 

    	17

    	 

    

 

Nothing in this Section
2.1, Section 2.2, or any other provision in the remainder of this Release shall be construed to prevent Employee from making a
claim for indemnity under law or governance documents providing for indemnity or insurance against claims for acts or omissions
in his capacity acting as an officer or director of the Company. Furthermore, nothing in this Section 2.1, Section 2.2, or any
other provision in the remainder of this Release shall be construed to prohibit Employee from talking to, cooperating in any investigation
by, and/or filing a charge with, the U.S. Equal Employment Opportunity Commission (the “EEOC”) or any other
similar state or local fair employment practices administrative agency. However, by signing this Release, Employee hereby waives
the right to recover from Releasees any relief from any charge or claim pursued or otherwise prosecuted by him, or by persons or
entities like the EEOC acting by or through him, including, without limitation, the right to attorneys' fees, costs, and any other
relief, whether legal or equitable, sought in such charge, claim, or other proceeding.

 

2.2Age Claim
Waiver. Employee further agrees that his full general release includes a waiver of his rights, if any, to assert or allege
discrimination based upon age pursuant to the Age Discrimination in Employment Act or any and all other federal, state or local
laws or regulations prohibiting discrimination on the basis of age (collectively, "Age Claim Waiver").

 

2.3Adequate
Consideration Period/Consult an Attorney. Employee acknowledges that he is hereby instructed that he may and should
consult an attorney of his own choosing regarding the terms of this Release, and specifically including the Age Claim Waiver, and
that he has been given at least [twenty-one (21)] [forty-five (45)] days to consider the terms of this Release and whether
to sign this Release, although Employee may choose to sign this Release prior to the expiration of this [twenty-one (21)] [forty-five
(45)] day period. The Parties agree that if Employee fails to execute this Release prior to the expiration of the [twenty-one
(21)] [forty-five (45)] day period or prior to the deadline set forth in Section 1.1 hereof, this Release will be null and
void.

 

2.4Seven
(7) Day Revocation Period. Employee further agrees that he is hereby instructed by the Company that, following his signing
of this Release, Employee shall have up to seven (7) days to withdraw, rescind or revoke this Release by providing written notice
to [____________________________________________], but that, in the event Employee exercises his right to withdraw or
rescind this Release, all terms of this Release, including, without limitation, Turning Point's duty to provide the Severance Benefits
provided in Part I, Section 1.1, above, shall be void and of no effect. 

 

2.5Permanent
Waiver of Re-employment.In order to effect the degree of separation contemplated by the Parties, Employee acknowledges
his present intent to permanently remove himself from the labor pool of Releasees as of the Separation Date and forever thereafter.
In order to accomplish this present permanent removal from Releasees' labor pool, Employee agrees that he will not seek and will
not accept hiring, rehiring, placement, or reinstatement with Releasees, either as an employee, an independent contractor, a temporary
worker, or in any other capacity.

 

    	18

    	 

    

 

Part
III

Other Agreements

 

3.1Additional
Covenants by Employee. Employee represents, warrants and covenants that, as of the date he signs this Release, (1)
he is unaware of any wages (as that term is defined by applicable state law) that are owed to him by the Company and that have
not been paid; (2) he is unaware of any request for leave under the Family and Medical Leave Act that was denied; (3) he has no
known work-related injury, disability, or illness, and has not requested any accommodation under the Americans With Disabilities
Act or similar state law that has not been satisfied; and (4) he is unaware of any document, circumstance, occurrence, or any conduct
on behalf of the Company or any of its agents, employees, officers or directors, or any Releasee, which can or should be reported
to any state or federal authority as a violation of any law, standard, or regulation, upon which representations the Company expressly
relies in entering into this Release.

 

3.2Knowing
and Voluntary Agreement. Employee agrees and acknowledges that he has been advised to consult an attorney regarding
the terms of this Release and that he has carefully reviewed, studied and thought over the terms of this Release. Employee further
acknowledges and agrees that he knowingly and voluntarily entered into and signed this Release after deliberate consideration and
review of all of its terms and provisions, that he was not coerced, pressured or forced in any way by the Company, any Releasee
or anyone else to accept the terms of this Release, and that the decision to accept the terms of this Release was entirely his
own.

 

3.3No
Wrongdoing By the Parties. The Parties further agree that they have entered this Release to resolve any and all
claims, if any, Employee may have against the Company or any other Releasee, and that this Release does not constitute an admission
of, or is to be used as evidence of, any liability, violation or wrongdoing of any kind.

 

3.4Choice
of Law; Interpretation; Captions. The Parties understand and agree that this Release shall in all respects be interpreted,
enforced and governed under the laws of the State of Kentucky and the language of this Release shall in all cases be interpreted
as a whole, according to its fair meaning and not strictly for or against either of the Parties, regardless of which is the drafter
of this Release. Captions and headings used herein are for convenience of reference only.

 

3.5Exclusive
Jurisdiction; Venue. The Parties understand and agree that the federal and/or state courts located in the State
of Kentucky shall have exclusive jurisdiction with regard to any litigation relating to this Release and that venue shall be proper
only in the State of Kentucky and any federal court whose judicial district encompasses the State of Kentucky, and that any objection
to this jurisdiction or venue is specifically waived.

 

    	19

    	 

    

 

3.6Entire
Agreement.The Parties agree that this Release sets forth the entire agreement between the Parties on the subject
matter herein and fully supersedes any and all other prior agreements or understandings between them, except for the terms
in the Employment agreement referred to herein and any agreements between Employee and the Company regarding non-disclosure of
confidential information, intellectual property, non-solicitation of customers, employees or contractors, non-competition,
and/or other restrictive covenant obligations, which agreements, if any, shall remain in full force and effect according
to their terms. This includes, without limitation, Employee’s continuing obligations under Sections 7-11 of the Employment
Agreement. This Release may be amended or superseded only by a subsequent writing, executed by the Party against whom enforcement
is sought.

 

3.7Agreement
to Indemnify.The Parties agree that should Employee seek to overturn, set aside, or legally challenge any release
of claims, promise or covenant made by him under this Release, by judicial action or otherwise, the Company and/or Releasees shall
be entitled to recover from Employee its costs of defending and enforcing the terms of this Release and/or any other claim brought
by or against the Company or Releasees, including, without limitation, reasonable attorneys' fees. The Parties acknowledge and
agree that each Releasee is an intended third-party beneficiary of this Release and may enforce the terms of this Release accordingly.

 

[signature page follows]

 

    	20

    	 

    

 

I, [_______________],
UNDERSTAND AND AGREE THAT THIS RELEASE CONSTITUTES A FULL AND FINAL RELEASE OF ALL CLAIMS THAT ARE RELEASEABLE BY LAW.

 

	 	 
	 	Print Name:_________________________
	 	Date:_________________________
	 	 
	STATE OF _________________________	)
	 	) SS:
	COUNTY OF _________________________	)
	 	 

  

Subscribed and sworn
to before me by _________, this _______ day of ______________, 20__.

 

 

	 	 
	 	Notary Public
	 	 
	 	My Commission expires:_________________________
	 	 
	 	-- and --
	 	 
	 	TURNING POINT BRANDS, INC.
	 	 
	 	By: _________________________
	 	 
	 	Title: _________________________
	 	 
	 	Date: _________________________
	 	 
	STATE OF _________________________	)
	 	) SS:
	COUNTY OF _________________________	)

 

Subscribed and sworn
to before me by __________________________, on behalf of Turning Point Brands, Inc., this _______ day of ______________, 20__.

 

	 	 
	 	Notary Public
	 	 
	 	My Commission expires: _________________________
	 	 

 

    	21Exhibit 10.41

 

EXCHANGE AGREEMENT

 

THIS EXCHANGE AGREEMENT
(this “Agreement”) is made and entered into as of ____________ ____, 2016 by and among Turning Point Brands,
Inc., a Delaware corporation (the “Company”), and the other signatories to this Agreement as set forth on the
signature pages hereto (the “Noteholders”).

 

RECITALS

 

WHEREAS, the Company
intends to effect an initial public offering (the “IPO”) of its voting common stock, par value $0.01 per share
(the “Common Stock”), pursuant to a registration statement on Form S-1 filed with the U.S. Securities and Exchange
Commission (the “S-1”);

 

WHEREAS, the Company
has issued to the Noteholders, pursuant to that certain Note Purchase Agreement, dated as of January 22, 2014, by and between North
Atlantic Holding Company, Inc. and the purchasers thereto, 7% Senior Notes due December 31, 2023 (the “Notes”)
in the respective principal amounts set forth opposite their names on Exhibit A hereto;

 

WHEREAS, each of the
Noteholders has agreed to exchange all of such Noteholder’s Note(s) for Shares as provided herein.

 

NOW, THEREFORE, in
consideration of the premises and the representations, warranties, covenants and agreements herein contained and intending to be
legally bound hereby, the Company and each Noteholder hereby agree as follows:

 

ARTICLE I

EXCHANGE OF NOTES

 

Section 1.1         Exchange
of Notes for Exchange Shares.

 

(a)         Subject to the
terms and conditions set forth in this Agreement, each Noteholder hereby agrees to exchange (the “Exchange”)
at the Closing (as defined below) all Note(s) held by such Noteholder for a number (rounded to the nearest whole share) of shares
of Common Stock (the “Exchange Shares”) equal to the quotient obtained by dividing (x) the principal amount
of such Note(s) plus accrued and unpaid interest, if any, to but excluding the Closing Date by (y) the initial public offering
price per share of Common Stock in the IPO.

 

(b)         Upon the surrender
by each Noteholder of such Noteholder’s Note(s) in exchange for the Exchange Shares issuable to the Noteholder in the Exchange,
such Note(s) shall be cancelled and the Company’s obligation to pay any amounts on the Note(s) shall be terminated. Each
Noteholder waives all rights to receive any future payments of principal of or interest on such Noteholder’s Notes from and
after the Closing Date.

 

    	 

    	 

    

ARTICLE II

CLOSING DATE; DELIVERY

 

Section 2.1         Closing.
The closing (the “Closing”) of the Exchange shall take place at the offices of Milbank, Tweed, Hadley &
McCloy LLP, 28 Liberty Street, New York, New York 10005, contemporaneously with the closing of the IPO (the day on which the Closing
occurs is referred to herein as the “Closing Date”).

 

Section 2.2         Delivery
for the Exchange. At the Closing:

 

(a)         Each Noteholder
shall surrender such Noteholder’s Note(s) duly endorsed to the Company (and accompanied by appropriate endorsement and transfer
documents) for cancellation; and such Note(s) shall be cancelled by the Company; and

 

(b)         The Company
shall deliver the Exchange Shares issuable to each Noteholder by book entry deposit to an account established for such purpose.

 

Section 2.3         Consummation
of Closing. All acts, deliveries and confirmations comprising the Closing, regardless of chronological sequence, shall be
deemed to occur contemporaneously and simultaneously upon the occurrence of the last act, delivery or confirmation of the Closing
and none of such acts, deliveries or confirmations shall be effective unless and until the last of same shall have occurred.

 

Section 2.4         No
Transfer of Exchanged Notes Prior to the Closing. Each Noteholder agrees that during the term of this Agreement, such Noteholder
shall not sell, assign, pledge, transfer or otherwise dispose of, nor permit the sale, assignment pledge, transfer or other disposition
(each, a “Transfer”) of, any beneficial ownership interest in such Noteholder’s Note(s) other than to
exchange such Note(s) pursuant to the Exchange; provided, however, that the Noteholder may Transfer such Noteholder’s Note(s)
to any of its affiliates that agrees in writing prior to such Transfer to be bound by the obligations of such Noteholder under
this Agreement.

 

ARTICLE III

REPRESENTATIONS AND WARRANTIES

 

Section 3.1         Representations
and Warranties of Each Party. The Company and each Noteholder hereby represents and warrants to the other parties that:

 

(i)         such
party has all necessary power and authority to execute and deliver this Agreement and to perform its obligations hereunder and
to consummate the transaction contemplated hereby;

 

(ii)         this
Agreement has been duly and validly executed and delivered by such party and constitutes a legal, valid and binding obligation
of such party enforceable against such party in accordance with its terms;

 

(iii)         the
execution, delivery and performance by such party of this Agreement and the consummation by such party of the transactions contemplated
hereby do not and will not (A) conflict with or violate any United States or non-United States statute, law, ordinance, regulation,
rule, code, executive order, injunction, judgment, decree or other order applicable to such party, (B) other than the prior written
consent of the board of directors of the Company to the transactions contemplated hereby, require any consent, approval or authorization
of, declaration, filing or registration with, or notice to, any person or entity, (C) result in the creation of any encumbrance
on the Notes or (D) conflict with or result in a breach of or constitute a default under any provision of any party’s governing
documents; and

 

(iv)         as
of the date hereof, no material action, suit or legal, administrative or arbitral proceeding or investigation by or against such
party is pending, or to the knowledge of such party threatened in writing, which would affect the legality, validity or enforceability
of this Agreement or the consummation of the transactions contemplated hereby.

 

    	2

    	 

    

Section 3.2         Representations
and Warranties of the Noteholders. Each Noteholder hereby represents and warrants to the Company that it:

 

(i)         owns
exclusively, beneficially and of record and has good, valid and marketable title to such Noteholder’s Note(s) free and clear
of any security interest, lien, claim, pledge, proxy, option, right of first refusal, agreement, voting restriction, limitation
on disposition, charge, adverse claim of ownership or use or other encumbrance of any kind and has the full right, power and authority
to take the actions contemplated by this Agreement with respect to such Note(s);

 

(ii)         understands
that shares of the Common Stock it will receive in the Exchange have not been registered under the Securities Act of 1933, as amended
(the “Securities Act”) and are being or will be issued by the Company in a transaction exempt from the registration
requirements of the Securities Act;

 

(iii)         understands
that shares of the Common Stock it will receive in the Exchange may not be offered or resold except pursuant to an effective registration
statement under the Securities Act or pursuant to an applicable exemption from registration under the Securities Act;

 

(iv)         understands
that it is a Qualified Institutional Buyer as defined in Rule 144A under the Securities Act; it or its representative has had access
to the same kind of information concerning the Company that is required by Schedule A of the Securities Act, to the extent
that the Company possesses such information;  has such knowledge and experience in financial and business matters that it
is capable of utilizing the information that is available to it concerning the Company to evaluate the risks of investment in the
Company including the risk that it could lose its entire investment in the Company; and consummating the Exchange for its own sole
benefit and account for investment and not with a view to, or for resale in connection with, a public offering or distribution
thereof; and

 

(v)         understands
that the shares of Common Stock will bear the restrictive legend set forth on Exhibit B to this Agreement.

 

ARTICLE IV

CONDITIONS PRECEDENT TO NOTEHOLDER’S OBLIGATION

 

The obligation of each
Noteholder to exchange such Noteholder’s Note(s) for the Exchange Shares is subject to the following conditions (any or all
of which may be waived by such Noteholder in its sole discretion):

 

Section 4.1         Representations
and Warranties. Each of the representations and warranties of the Company set forth in this Agreement shall be true and correct
on the Closing Date.

 

Section 4.2         Performance;
No Default. The Company shall have performed and complied in all material respects with all agreements and conditions contained
in this Agreement required to be performed or complied with by it prior to or at the Closing.

 

Section 4.3         No
Injunction. No preliminary or permanent injunction or other order issued by any federal or state court of competent jurisdiction
preventing the closing of the IPO or the Exchange shall be in effect.

 

    	3

    	 

    

ARTICLE V

CONDITIONS PRECEDENT TO THE COMPANY’S OBLIGATION

 

The obligation of the
Company to exchange the Notes for the Exchange Shares with any Noteholder is subject to the following conditions (any or all of
which may be waived by the Company in its sole discretion):

 

Section 5.1         Representations
and Warranties.Each of the representations and warranties of such Noteholder set forth in this Agreement shall be true
and correct in all material respects on the Closing Date.

 

Section 5.2         Performance;
No Default. Such Noteholder shall have performed and complied in all material respects with all agreements and conditions
contained in this Agreement required to be performed or complied with by such Noteholder prior to or at the Closing.

 

Section 5.3         No
Injunction. No preliminary or permanent injunction or other order issued by any federal or state court of competent jurisdiction
preventing the closing of the IPO or the Exchange shall be in effect.

 

ARTICLE VI

CERTAIN COVENANTS AND AGREEMENTS OF THE PARTIES

 

Section 6.1         Further
Actions. Each party shall, at the written request of any other party, at any time and from time to time following the Closing,
execute and deliver to such other party all such further instruments and take all such further action as may be reasonably necessary
or appropriate in order to confirm or carry out its obligations under this Agreement.

 

Section 6.2         Best
Efforts. Each party shall use its respective best efforts (subject to standards of commercial reasonableness) to consummate
the transactions contemplated to be performed by it under this Agreement.

 

ARTICLE VII

TERMINATION

 

Section 7.1         Termination.
In the event the S-1 is withdrawn by the Company for any reason before the closing of the IPO, this Agreement shall automatically
terminate and become null and void without any further action by the parties.

 

ARTICLE VIII

MISCELLANEOUS

 

Section 8.1         Survival
of Representations. The representations, warranties and agreements in this Agreement shall terminate on the Closing Date or
upon the termination of this Agreement.

 

Section 8.2         Entire
Agreement; Assignment. This Agreement constitutes the entire agreement among the parties with respect to the subject matter
hereof and supersede all prior agreements and undertakings, both written and oral, among the parties, or any of them, with respect
to the subject matter hereof. This Agreement shall not be assigned (whether pursuant to a merger, by operation of law or otherwise)
except as permitted herein.

 

    	4

    	 

    

Section 8.3         Severability.
If any term or other provision of this Agreement is invalid, illegal or incapable of being enforced by any rule of law, or public
policy, all other conditions and provisions of this Agreement shall nevertheless remain in full force and effect so long as the
economic or legal substance of the transactions contemplated hereby is not affected in any manner materially adverse to any party.
Upon such determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties hereto
shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely as possible
in a mutually acceptable manner in order that the transactions contemplated hereby be consummated as originally contemplated to
the fullest extent possible.

 

Section 8.4         Governing
Law. This Agreement shall be governed by and construed in accordance with the laws of the State of New York, without giving
effect to the State of New York’s conflict of law principles to the extent such principles are not mandatorily applicable
by statute and would require or permit the application of the laws of another jurisdiction. Each of the parties hereby irrevocably
and unconditionally submits, for such party and its property, to the exclusive jurisdiction of any New York State court or Federal
court of the United States sitting in New York City, and any appellate court from any thereof, in any action or proceeding arising
out of or relating to this Agreement and each of the parties hereto hereby irrevocably and unconditionally agrees that all claims
or causes of action (whether in contract, tort or otherwise) in respect of any such action or proceeding may be heard and determined
in such New York State court or, to the extent permitted by law, in such Federal court.

 

Section 8.5         Waiver
of Jury Trial. Each of the parties hereto hereby waives to the fullest extent permitted by applicable law any right it may
have to a trial by jury with respect to any litigation directly or indirectly arising out of, under or in connection with this
Agreement or the transactions contemplated hereby. Each of the parties hereto (a) certifies that no representative, agent or attorney
of any other party has represented, expressly or otherwise, that such other party would not, in the event of litigation, seek to
enforce that foregoing waiver and (b) acknowledges that it and the other hereto have been induced to enter into this Agreement
and the transactions contemplated hereby, as applicable, by, among other things, the mutual waivers and certifications in this
Section 8.5.

 

Section 8.6         Headings.
The descriptive headings contained in this Agreement are included for convenience of reference only and shall not affect in any
way the meaning or interpretation of this Agreement.

 

Section 8.7         Counterparts.
This Agreement may be executed and delivered (including by facsimile or portable document format (pdf) transmission) in one or
more counterparts, and by the different parties hereto in separate counterparts, each of which when executed shall be deemed to
be an original but all of which taken together shall constitute one and the same agreement.

 

Section 8.8         Waiver;
Remedies. No delay on the part of any Noteholder or the Company in exercising any right, power or privilege under this Agreement
shall operate as a wavier thereof, nor shall any waiver on the part of any Noteholder or the Company of any right, power or privilege
under this Agreement operate as a waiver of any other right, power or privilege of such party under this Agreement, nor shall any
single or partial exercise of any right, power or privilege under this Agreement preclude any other or further exercise thereof
or the exercise of any other right, power or privilege under this Agreement.

 

Section 8.9         Specific
Performance. The parties hereto agree that irreparable damage would occur if any provision of this Agreement were not performed
in accordance with the terms hereof and that the parties shall be entitled to an injunction or injunctions to prevent breaches
of this agreement or to enforce specifically the performance of the terms and provisions hereof in addition to any other remedy
to which they are entitled at law or in equity.

 

Section 8.10         Amendment.
This Agreement may be modified or amended only by written agreement of each of the parties to this Agreement.

 

Section 8.11         Parties
in Interest. This Agreement shall be binding upon and inure solely to the benefit of each party hereto, and nothing in this
Agreement, express or implied, is intended to or shall confer upon any other person any right, benefit or remedy of any nature
whatsoever under or by reason of this Agreement.

 

    	5

    	 

    

Section 8.12         Notice.
All notices, requests, claims, demands and other communications hereunder shall be in writing and shall be given (and shall be
deemed to have been duly given upon receipt) by delivery in person, by facsimile or email or by registered or certified mail (postage
prepaid, return receipt requested, provided that the facsimile or email is promptly confirmed by telephone or email confirmation
thereof) to the respective parties at the following addresses (or at such other address for a party as shall be specified in a
notice given in accordance with this Section 8.12):

 

if to the Company:

 

Turning Point Brands, Inc. 

5201 Interchange Way 

Louisville, Kentucky 40229 

Attention: James Dobbins, Senior
Vice President, General Counsel and Secretary 

Email: JDobbins@Natcinc.net 

with a copy to:

 

Milbank, Tweed, Hadley & McCloy
LLP 

28 Liberty Street 

New York, New York 10005 

Attention: David E. Zeltner, Esq. 

Email: DZeltner@milbank.com

 

If to any Noteholder, at the address
set forth beneath such Noteholder’s signature on the signature pages hereto.

 

*         *         *

 

    	6

    	 

    

IN WITNESS WHEREOF,
the parties hereto, intending to be legally bound, have caused this Agreement to be executed by their respective duly authorized
officers, as of the date first above written.

 

	 	TURNING POINT BRANDS, INC.
	 	 	 
	 	By:	 
	 	Name:	 
	 	Title:	 
	 	 	 
	 	[Noteholder]
	 	 	 
	 	By:	 
	 	Name:	 
	 	Title:	 
	 	Address:	 
	 	Email:	 

 

Exhibit A

 

Principal Amounts of Notes

 

	Noteholder	Principal Amount of Note(s)
	 	 
	 	 
	 	 
	 	 
	 	 

 

    	 

    	 

    

EXHIBIT B

 

THIS SECURITY HAS NOT
BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND MAY NOT BE OFFERED, SOLD,
PLEDGED OR OTHERWISE TRANSFERRED EXCEPT IN ACCORDANCE WITH THE FOLLOWING SENTENCE. BY ITS ACQUISITION HEREOF OR OF A BENEFICIAL
INTEREST HEREIN, THE ACQUIRER:

 

a.         AGREES
FOR THE BENEFIT OF TURNING POINT BRANDS, Inc., (THE “COMPANY”) THAT
IT WILL NOT OFFER, SELL, PLEDGE OR OTHERWISE TRANSFER THIS SECURITY OR ANY BENEFICIAL INTEREST HEREIN EXCEPT:

 

i.         TO THE
COMPANY OR ANY SUBSIDIARY THEREOF, OR

 

ii.         PURSUANT
TO A REGISTRATION STATEMENT WHICH HAS BECOME EFFECTIVE UNDER THE SECURITIES ACT, OR

 

iii.         PURSUANT
TO AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT.

 

PRIOR TO THE REGISTRATION
OF ANY TRANSFER, THE COMPANY AND THE TRANSFER AGENT FOR THE COMPANY’S COMMON STOCK RESERVE THE RIGHT TO REQUIRE THE DELIVERY
OF SUCH LEGAL OPINIONS, CERTIFICATIONS OR OTHER EVIDENCE AS MAY REASONABLY BE REQUIRED IN ORDER TO DETERMINE THAT THE PROPOSED
TRANSFER IS BEING MADE IN COMPLIANCE WITH THE SECURITIES ACT AND APPLICABLE STATE SECURITIES LAWS. NO REPRESENTATION IS MADE AS
TO THE AVAILABILITY OF ANY EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT.

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