Document:

Broadbase Software, Inc. 2000 Stock Incentive Plan, as amended

 EXHIBIT 10.02 
 BROADBASE SOFTWARE, INC. 
 2000 STOCK INCENTIVE PLAN 
 As Amended through August 29, 2006 
 (Adopted May 3, 2000) 
 1. PURPOSE. The purpose of this Plan is to provide incentives to attract, retain and motivate
eligible persons whose present and potential contributions are important to the success of the Company, its Parent and Subsidiaries, by offering them an opportunity to participate in the Company’s future performance through awards of Options
and Restricted Stock. Capitalized terms not defined in the text are defined in Section 22 if they are not otherwise defined in other sections of this Plan. 
 2. SHARES SUBJECT TO THE PLAN. 
 2.1 Number of Shares Available. Subject to Sections 2.2 and 17, the
total number of Shares reserved and available for grant and issuance pursuant to this Plan will be 3,000,000 Shares. Subject to Sections 2.2 and 17, Shares that are subject to: (a) issuance upon exercise of an Option but cease to be subject to
such Option for any reason other than exercise of such Award and (b) an Award granted hereunder but are forfeited or are repurchased by the Company at the original issue price because the Shares are Unvested Shares at the time of the
Participant’s Termination, will again be available for grant and issuance in connection with future Awards under this Plan. At all times the Company shall reserve and keep available a sufficient number of Shares as shall be required to satisfy
the requirements of all outstanding Awards granted under this Plan. At all times the limitations imposed by Sections 260.140.41(j) and 260.140.42(g) of Title 10 shall be complied with unless the stockholder approval required by
Section 260.140.45 of Title 10 is timely obtained. The Shares reserved under the Plan shall at all times comply with the voting rights requirements of Sections 260.140.41(l), 260.140.42(i) and 260.140.1 of Title 10. 
 2.2 Adjustment of Shares. If the number of outstanding shares is changed by a stock dividend, recapitalization, stock split, reverse stock split,
subdivision, combination, reclassification or similar change in the capital structure of the Company without consideration, then (a) the number of Shares reserved for issuance under this Plan, (b) the Exercise Prices of and number of
Shares subject to outstanding Options, and (c) the number of Shares subject to other outstanding Awards, will be proportionately adjusted, subject to any required action by the Board or the stockholders of the Company and compliance with
applicable securities laws; provided, that fractions of a Share will not be issued but will either be paid in cash at the Fair Market Value of such fraction of a Share or will be rounded up to the nearest whole Share, as determined by the Committee;
and provided, further, that the Exercise Price of any Award may not be decreased to below the par value of the Shares. 
 3.
ELIGIBILITY. Awards may be granted to employees, officers, directors, consultants, independent contractors and advisors of the Company or any Parent or Subsidiary of the Company; provided such consultants, independent contractors and advisors
render bona fide services not in connection with the offer and sale of securities in a capital-raising transaction. A 
  

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 person may be granted more than one Award under this Plan. Awards granted to officers may not exceed in the aggregate
forty percent (40%) of all Shares that are reserved for grant under this Plan. Awards granted as Restricted Stock to officers may not exceed in the aggregate forty percent (40%) of all Shares that are granted as Restricted Stock.

 4. ADMINISTRATION. 
 4.1 Committee Authority. This Plan will be administered by the Committee or by the Board acting as the Committee. Subject to the general purposes, terms and conditions of this Plan, and to the direction of the Board, the Committee will have
full power to implement and carry out this Plan. Without limitation, the Committee will have the authority to: 
 (a) construe and interpret
this Plan, any Award Agreement and any other agreement or document executed pursuant to this Plan; 
 (b) prescribe, amend and rescind rules
and regulations relating to this Plan or any Award; 
 (c) select persons to receive Awards; 
 (d) determine the form and terms of Awards; 
 (e) determine the number of Shares subject to Awards; 
 (f) determine whether Awards will be granted singly, in combination with,
in tandem with, in replacement of, or as alternatives to, other Awards under this Plan or any other incentive or compensation plan of the Company or any Parent or Subsidiary of the Company; 
 (g) grant waiver’s of Plan or Award conditions; 
 (h) determine the vesting, exercisability and payment of Awards; 
 (i) correct any defect, supply any
omission or reconcile any inconsistency in this Plan, any Award or any Award Agreement; 
 (j) determine whether an Award has been earned;
and 
 (k) make all other determinations necessary or advisable for the administration of this Plan. 
 4.2 Committee Discretion. Any determination made by the Committee with respect to any Award will be made in its sole discretion at the time of grant of
the Award or, unless in contravention of any express term of this Plan or Award, at any later time, and such determination will be final and binding on the Company and on all persons having an interest in any Award under this Plan. The Committee may
delegate to one or more officers of the Company the authority to grant an Award under this Plan to Participants who are not officers. 
  

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 5. OPTIONS. Only nonqualified stock options that do not qualify as incentive stock options within
the meaning of Section 422(b) of the Code may be granted under this Plan. The Committee may grant Options to eligible persons and will determine (i) the number of Shares subject to the Option, (ii) the Exercise Price of the Option, (iii) the period
during which the Option may be exercised, and (iv) all other terms and conditions of the Option, subject to the following: 
 5.1 Form of
Option Grant. Each Option granted under this Plan will be evidenced by a Stock Option Agreement. The Stock Option Agreement will be in such form and contain such provisions (which need not be the same for each Participant) as the Committee may from
time to time approve, and which will comply with and be subject to the terms and conditions of this Plan. 
 5.2 Date of Grant. The date of
grant of an Option will be the date on which the Committee makes the determination to grant the Option, unless a later date is otherwise specified by the Committee. The Stock Option Agreement and a copy of this Plan will be delivered to the
Participant within a reasonable time after the Option is granted. 
 5.3 Exercise Period and Expiration Date. Options will be exercisable
within the times or upon the occurrence of events determined by the Committee as set forth in the Stock Option Agreement governing such Option; provided, however, that no Option will be exercisable after the expiration of ten (10) years from
the date the Option is granted and no Option granted to a non-officer employee will be exercisable at an annual rate of less than twenty percent (20%) of the total number of Shares subject to such Option. 
 5.4 Exercise Price. The Exercise Price of an Option will be determined by the Committee when the Option is granted and may be not less than the Fair
Market Value of the Shares on the date of grant (one hundred ten percent (110%) of the Fair Market Value of the Shares in the case of a person who is a ten percent stockholder under Section 260.140.41(b) of Title 10). Payment for the
Shares purchased must be made in accordance with Section 7 of this Plan. 
 5.5 Method of Exercise. Options may be exercised only by
delivery to the Company of a written stock option exercise agreement (the “EXERCISE AGREEMENT”) in a form approved by the Committee (which need not be the same for each Participant), stating the number of Shares being purchased, the
restrictions imposed on the Shares purchased under such Exercise Agreement, if any, and such representations and agreements regarding Participant’s investment intent and access to information and other matters, if any, as may be required or
desirable by the Company to comply with applicable securities laws, together with payment in full of the Exercise Price for the number of Shares being purchased. 
 5.6 Termination. Notwithstanding the exercise periods set forth in the Stock Option Agreement, exercise of an Option will always be subject to the following: 
 (a) If the Participant is Terminated for any reason except death or Disability, then the Participant may exercise such Participant’s Options only to
the extent that such Options would have been exercisable upon the Termination Date no later than three (3)
  

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 months after the Termination Date (or such shorter or longer time period not less than thirty (30) days, unless the
Participant is Terminated for Cause, and not exceeding five (5) years as may be determined by the Committee, but in any event, no later than the expiration date of the Options. 
 (b) If the Participant is Terminated because of Participant’s death or Disability (or the Participant dies within three (3) months after a
Termination other than for Cause or because of Participant’s Disability), then Participant’s Options may be exercised only to the extent that such Options would have been exercisable by Participant on the Termination Date and must be
exercised by Participant (or Participant’s legal representative or authorized assignee) no later than twelve (12) months after the Termination Date (or such shorter or longer time period not exceeding five (5) years as may be
determined by the Committee) but in any event no later than the expiration date of the Options. 
 (c) Notwithstanding the provisions in
paragraph 5.6(a) above, if a Participant is terminated for Cause, neither the Participant, the Participant’s estate nor such other person who may then hold the Option shall be entitled to exercise any Option with respect to any Shares
whatsoever, after termination of service, whether or not after termination of service the Participant may receive payment from the Company or any Parent or Subsidiary of the Company for vacation pay, for services rendered prior to termination, for
services rendered for the day on which termination occurs, for salary in lieu of notice, or for any other benefits. In making such determination, the Board shall give the Participant an opportunity to present to the Board evidence on his behalf. For
the purpose of this paragraph, termination of service shall be deemed to occur on the date when the Company dispatches notice or advice to the Participant that his service is terminated. 
 5.7 Limitations on Exercise. The Committee may specify a reasonable minimum number of Shares that may be purchased on any exercise of an Option, provided
that the minimum number will not prevent a Participant from exercising the Option for the full number of Shares for which it is then exercisable. 
 5.8 Modification, Extension or Renewal. The Committee may modify, extend or renew outstanding Options and authorize the grant of new Options in substitution therefor, provided that any such action may not, without the written consent of a
Participant, impair any of such Participant’s rights under any Option previously granted. The Committee may reduce the Exercise Price of outstanding Options without the consent of Participants affected by a written notice to them; provided,
however, that the Exercise Price may not be reduced below the minimum Exercise Price that would be permitted under Section 5.4 of this Plan for Options granted on the date the action is taken to reduce the Exercise Price; and provided, further,
that the Exercise Price shall not be reduced below the par value of the Shares. 
 6. RESTRICTED STOCK. A Restricted Stock Award is an
offer by the Company to sell to an eligible person Shares that are subject to restrictions. The Committee will determine to whom an offer will be made, the number of Shares the person may purchase, the price to be paid (the “PURCHASE
PRICE”), the restrictions to which the Shares will be subject, and all other terms and conditions of the Restricted Stock Award, subject to the following: 
  

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 6.1 Form of Restricted Stock Award. All purchases under a Restricted Stock Award made pursuant to this
Plan will be evidenced by an Award Agreement (“RESTRICTED STOCK PURCHASE AGREEMENT”) that will be in such form (which need not be the same for each Participant) as the Committee will from time to time approve, and will comply with and be
subject to the terms and conditions of this Plan. The offer of Restricted Stock will be accepted by the Participant’s execution and delivery of the Restricted Stock Purchase Agreement and full payment for the Shares to the Company within thirty
(30) days from the date the Restricted Stock Purchase Agreement is delivered to the person. If such person does not execute and deliver the Restricted Stock Purchase Agreement along with full payment for the Shares to the Company within thirty
(30) days, then the offer will terminate, unless otherwise determined by the Committee. 
 6.2 Purchase Price. The Purchase Price of
Shares sold pursuant to a Restricted Stock Award will be determined by the Committee on the date the Restricted Stock Award is granted and may be not less than the eighty-five percent (85%) of the Fair Market Value of the Shares on the date of
grant (one hundred percent (100%) of the Fair Market Value of the Shares in the case of a ten percent stockholder under Section 260.140.42(b)(2) of Title 10). Payment of the Purchase Price may be made in accordance with Section 7 of
this Plan. 
 6.3 Terms of Restricted Stock Awards. Restricted Stock Awards shall be subject to such restrictions as the Committee may
impose. These restrictions may be based upon completion of a specified number of years of service with the Company or upon completion of the performance goals as set out in advance in the Participant’s individual Restricted Stock Purchase
Agreement. Restricted Stock Awards may vary from Participant to Participant and between groups of Participants. Prior to the payment of any Restricted Stock Award, the Committee shall determine the extent to which such Restricted Stock Award has
been earned. 
 6.4 Termination During Performance Period. If a Participant is Terminated during a performance period for any reason, then
such Participant will be entitled to payment (whether in Shares, cash or otherwise) with respect to the Restricted Stock Award only to the extent earned as of the date of Termination in accordance with the Restricted Stock Purchase Agreement, unless
the Committee will determine otherwise. 
 7. PAYMENT FOR SHARE PURCHASES. 
 7.1 Payment. Payment for Shares purchased on exercise of an Award may be made in cash (by check) or, where expressly approved for the Participant by the
Committee and where permitted by law: 
 (a) by cancellation of indebtedness of the Company to the Participant; 
 (b) by surrender of shares that either: (1) have been owned by Participant for more than six (6) months and have been paid for within the
meaning of SEC Rule 144 (and, if such shares were purchased from the Company by use of a promissory note, such note has been fully paid with respect to such shares); or (2) were obtained by Participant in the public market; 
  

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 (c) by tender of a full recourse promissory note having such terms as may be approved by the Committee
and bearing interest at a rate sufficient to avoid imputation of income under Sections 483 and 1274 of the Code; provided, however, that a Participant who is not an employee of the Company may not purchase Shares with a promissory note unless the
note is adequately secured by collateral other than the Shares; and provided, further, that the portion of the Exercise Price equal to the par value of the Shares must be paid in cash; 
 (d) by waiver of compensation due or accrued to the Participant for services rendered; 
 (e) provided that a public market for the Company’s stock exists: 
 (1) through a “same day sale” commitment from the Participant and a broker-dealer that is a member of the National Association of Securities Dealers (an “NASD DEALER”) whereby the
Participant irrevocably elects to exercise the Option and to sell a portion of the Shares so purchased to pay for the Exercise Price, and whereby the NASD Dealer irrevocably commits upon receipt of such Shares to forward the Exercise Price directly
to the Company; or 
 (2) through a “margin” commitment from the Participant and a NASD Dealer whereby the Participant irrevocably
elects to exercise the Option and to pledge the Shares so purchased to the NASD Dealer in a margin account as security for a loan from the NASD Dealer in the amount of the Exercise Price, and whereby the NASD Dealer irrevocably commits upon receipt
of such Shares to forward the Exercise Price directly to the Company; or 
 (f) by any combination of the foregoing. 
 7.2 Loan Guarantees. The Committee may help the Participant pay for Shares purchased under this Plan by authorizing a guarantee by the Company of a
third-party loan to the Participant. 
 8. WITHHOLDING TAXES. 
 8.1 Withholding Generally. Whenever Shares are to be issued on exercise of Awards granted under this Plan, the Company may require the Participant to
remit to the Company an amount sufficient to satisfy federal, state and local withholding tax requirements prior to the delivery of any certificate or certificates for such Shares. If a payment in satisfaction of an Award is to be made in cash, such
payment will be net of an amount sufficient to satisfy federal, state, and local withholding tax requirements. 
 8.2 Stock Withholding.
When, under applicable tax laws, a Participant incurs tax liability in connection with the exercise or vesting of any Award that is subject to tax withholding and the Participant is obligated to pay the Company the amount required to be withheld,
the Committee may in its sole discretion allow the Participant to satisfy the minimum withholding tax obligation by electing to have the Company withhold from the Shares to be issued that number of Shares having a Fair Market Value equal to the
minimum amount required to be withheld, determined on the date that the amount of tax to be withheld is to be determined. All elections by a Participant to have Shares withheld for this purpose will be made in accordance with the requirements
established by the Committee and be in writing in a form acceptable to the Committee 
  

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 9. PRIVILEGES OF STOCK OWNERSHIP. 
 9.1 Voting and Dividends. No Participant will have any of the rights of a stockholder with respect to any Shares until the Shares are issued to the
Participant. After Shares are issued to the Participant, the Participant will be a stockholder and have all the rights of a stockholder with respect to such Shares, including the right to vote and receive all dividends or other distributions made or
paid with respect to such Shares; provided, however, that if such Shares are Restricted Stock, any new, additional or different securities the Participant may become entitled to receive with respect to the Shares by virtue of a stock dividend, stock
split or any other change in the corporate or capital structure of the Company will be subject to the same restrictions as the Restricted Stock; provided, further that the Participant will have no right to retain such dividends or distributions with
respect to Shares that are repurchased at the Participant’s original Exercise Price pursuant to Section 11. 
 9.2 Financial
Statements. The Company will at least annually provide financial statements to each Participant prior to such Participant’s purchase of Shares under this Plan, and to each Participant annually during the period such Participant has Awards
outstanding; provided, however, that the Company will not be required to provide such financial statements to Participants whose services in connection with the Company assure them access to equivalent information. 
 10. TRANSFERABILITY. 
 10.1 Except as
otherwise provided in this Section 10, Awards granted under this Plan, and any interest therein, will not be transferable or assignable by Participant, and may not be made subject to execution, attachment or similar process, otherwise than by
will or by the laws of descent and distribution or as determined by the Committee, within the limits permitted under Section 10.2 below, and set forth in the Award Agreement. 
 10.2 An Option shall be exercisable: (i) during the Participant’s lifetime only by (A) the Participant, (B) the Participant’s
guardian or legal representative, (C) a Family Member of the Participant who has acquired the Option by “permitted transfer;” and (ii) after Participant’s death, by the legal representative of the Participant’s heirs or
legatees. “Permitted transfer” means, as authorized by this Plan and the Committee in an Option, any transfer effected by the Participant during the Participant’s lifetime of an interest in such Option but only such transfers which
are by gift or domestic relations order. A permitted transfer does not include any transfer for value and neither of the following are transfers for value: (a) a transfer under a domestic relations order in settlement of marital property rights
or (b) a transfer to an entity in which more than fifty percent of the voting interests are owned by Family Members or the Participant in exchange for an interest in that entity. 
 10.3 Unless otherwise restricted by the Committee, a Restricted Stock Award may be transferred during the Participant’s lifetime, only to
(A) the Participant, or (B) the Participant’s guardian or legal representative. 
  

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 11. RESTRICTIONS ON SHARES. At the discretion of the Committee the Company may reserve to
itself and/or its assignee(s) in the Award Agreement a right to repurchase at the Participant’s Exercise Price a portion of or all Unvested Shares held by a Participant following such Participant’s Termination at any time within ninety
(90) days after the later of Participant’s Termination Date and the date Participant purchases such Unvested Shares under this Plan, for cash and/or cancellation of purchase money indebtedness, at the Participant’s Exercise Price or
Purchase Price, as the case may be. In the case of a right to repurchase Unvested Shares held by a non-officer employee, such right to repurchase must lapse at a rate of not less than twenty percent (20%) of the total number of Shares subject to the
Award Agreement to which such Unvested Shares relate. 
 12. CERTIFICATES. All certificates for Shares or other securities delivered
under this Plan will be subject to such stock transfer orders, legends and other restrictions as the Committee may deem necessary or advisable, including restrictions under any applicable federal, state or foreign securities law, or any rules,
regulations and other requirements of the SEC or any stock exchange or automated quotation system upon which the Shares may be listed or quoted. 
 13. ESCROW; PLEDGE OF SHARES. To enforce any restrictions on a Participant’s Shares, the Committee may require the Participant to deposit all certificates representing the Shares, together with stock powers or other
instruments of transfer approved by the Committee, appropriately endorsed in blank, with the Company or an agent designated by the Company to hold in escrow until such restrictions have lapsed or terminated, and the Committee may cause a legend or
legends referencing such restrictions to be placed on the certificates. Any Participant who is permitted to execute a promissory note as partial or full consideration for the purchase of Shares under this Plan will be required to pledge and deposit
with the Company all or part of the Shares so purchased as collateral to secure the payment of Participant’s obligation to the Company under the promissory note; provided, however, that the Committee may require or accept other or additional
forms of collateral to secure the payment of such obligation and, in any event, the Company will have full recourse against the Participant under the promissory note notwithstanding any pledge of the Participant’s Shares or other collateral. In
connection with any pledge of the Shares, Participant will be required to execute and deliver a written pledge agreement in such form as the Committee will from time to time approve. The Shares purchased with the promissory note may be released from
the pledge on a pro rata basis as the promissory note is paid. 
 14. EXCHANGE AND BUYOUT OF AWARDS. The Committee may, at any
time or from time to time, authorize the Company, with the consent of the respective Participants, to issue new Awards in exchange for the surrender and cancellation of any or all outstanding Awards. The Committee may at any time buy from a
Participant an Award previously granted with payment in cash, Shares (including Restricted Stock) or other consideration, based on such terms and conditions as the Committee and the Participant may agree. 
 15. SECURITIES LAW AND OTHER REGULATORY COMPLIANCE. An Award will not be effective unless such Award is in compliance with all applicable
federal and state securities laws, rules and regulations of any governmental body, and the requirements of any stock exchange or automated quotation system upon which the Shares may then be listed or quoted, as they are in effect on the date of
grant of the Award and also on the date of exercise or 
  

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 other issuance. Notwithstanding any other provision in this Plan, the Company will have no obligation to issue or deliver
certificates for Shares under this Plan prior to: (a) obtaining any approvals from governmental agencies that the Company determines are necessary or advisable; and/or (b) completion of any registration or other qualification of such
Shares under any state or federal law or ruling of any governmental body that the Company determines to be necessary or advisable. The Company will be under no obligation to register the Shares with the SEC or to effect compliance with the
registration, qualification or listing requirements of any state securities laws, stock exchange or automated quotation system, and the Company will have no liability for any inability or failure to do so. 
 16. NO OBLIGATION TO EMPLOY. Nothing in this Plan or any Award granted under this Plan will confer or be deemed to confer on any Participant any
right to continue in the employ of, or to continue any other relationship with, the Company or any Parent or Subsidiary of the Company or limit in any way the right of the Company or any Parent or Subsidiary of the Company to terminate
Participant’s employment or other relationship at any time, with or without cause. 
 17. CORPORATE TRANSACTIONS. 
 17.1 Assumption or Replacement of Awards by Successor. In the event of (a) a dissolution or liquidation of the Company, (b) a merger or
consolidation in which the Company is not the surviving corporation (other than a merger or consolidation with a wholly-owned subsidiary, a reincorporation of the Company in a different jurisdiction, or other transaction in which there is no
substantial change in the stockholders of the Company or their relative stock holdings and the Awards granted under this Plan are assumed, converted or replaced by the successor corporation, which assumption will be binding on all Participants),
(c) a merger in which the Company is the surviving corporation but after which the stockholders of the Company immediately prior to such merger (other than any stockholder that merges, or which owns or controls another corporation that merges,
with the Company in such merger) cease to own their shares or other equity interest in the Company, (d) the sale of substantially all of the assets of the Company, or (e) the acquisition, sale, or transfer of more than 50% of the
outstanding shares of the Company by tender offer or similar transaction, any or all outstanding Awards may be assumed, converted or replaced by the successor corporation (if any), which assumption, conversion or replacement will be binding on all
Participants. In the alternative, the successor corporation may substitute equivalent Awards or provide substantially similar consideration to Participants as was provided to stockholders (after taking into account the existing provisions of the
Awards). The successor corporation may also issue, in place of outstanding Shares of the Company held by the Participant, substantially similar shares or other property subject to repurchase restrictions no less favorable to the Participant. In the
event such successor corporation (if any) refuses to assume or substitute Awards, as provided above, pursuant to a transaction described in this Subsection 17.1, such Awards will expire on such transaction at such time and on such conditions as the
Committee will determine; provided, however, that the Committee may, in its sole discretion, provide that the vesting of any or all Awards granted pursuant to this Plan will accelerate. If the Committee exercises such discretion with respect to
Options, such Options will become exercisable in full prior to the consummation of such event at such time and on such conditions as the Committee determines, and if such Options are not exercised prior to the consummation of the corporate
transaction, they shall terminate at such time as determined by the Committee. 
  

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 17.2 Other Treatment of Awards. Subject to any greater rights granted to Participants under the foregoing
provisions of this Section 17, in the event of the occurrence of any transaction described in Section 17.1, any outstanding Awards will be treated as provided in the applicable agreement or plan of merger, consolidation, dissolution,
liquidation, or sale of assets. 
 17.3 Assumption of Awards by the Company. The Company, from time to time, also may substitute or assume
outstanding awards granted by another company, whether in connection with an acquisition of such other company or otherwise, by either; (a) granting an Award under this Plan in substitution of such other company’s award; or
(b) assuming such award as if it had been granted under this Plan if the terms of such assumed award could be applied to an Award granted under this Plan. Such substitution or assumption will be permissible if the holder of the substituted or
assumed award would have been eligible to be granted an Award under this Plan if the other company had applied the rules of this Plan to such grant. In the event the Company assumes an award granted by another company, the terms and conditions of
such award will remain unchanged (except that the exercise price and the number and nature of Shares issuable upon exercise of any such option will be adjusted appropriately pursuant to Section 424(a) of the Code). In the event the Company
elects to grant a new Option rather than assuming an existing option, such new Option may be granted with a similarly adjusted Exercise Price. 
 18. ADOPTION BY BOARD AND APPROVAL OF STOCKHOLDERS. This Plan became effective on the date of its adoption by the Board (the “EFFECTIVE DATE”) which preceded the date the Plan was approved by the Company’s
stockholders. Any stockholder approval of the Plan that is required by Sections 260.140.41(i) and 260.140.42(f) of Title 10 shall be obtained within the time required by such sections and if not timely obtained, then all awards and shares for which
such stockholder approval was so required shall terminate and be canceled or rescinded as required by such sections. 
 19. TERM OF
PLAN/GOVERNING LAW. Unless earlier terminated as provided herein, this Plan will terminate ten (10) years from the Effective Date. This Plan and all agreements thereunder shall be governed by and construed in accordance with the laws of the
State of California. 
 20. AMENDMENT OR TERMINATION OF PLAN. The Board may at any time terminate or amend this Plan in any respect,
including without limitation amendment of any form of Award Agreement or instrument to be executed pursuant to this Plan. 
 21.
NONEXCLUSIVITY OF THE PLAN. Neither the adoption of this Plan by the Board, nor any provision of this Plan will be construed as creating any limitations on the power of the Board to adopt such additional compensation arrangements as it may deem
desirable, including, without limitation, the granting of stock option and bonuses otherwise than under this Plan, and such arrangements may be either generally applicable or applicable only in specific cases. 
  

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 22. DEFINITIONS. As used in this Plan, the following terms will have the following meanings:

 “AWARD” means any award under this Plan, including any Option or Restricted Stock. 
 “AWARD AGREEMENT” means, with respect to each Award, the signed written agreement between the Company and the Participant setting forth the
terms and conditions of the Award. 
 “BOARD” means the Board of Directors of the Company. 
 “CAUSE” means the commission of an act of theft, embezzlement, fraud, dishonesty or a breach of fiduciary duty to the Company or a Parent or
Subsidiary of the Company. 
 “CODE” means the Internal Revenue Code of 1986, as amended. 
 “COMMITTEE” means the Compensation Committee of the Board. 
 “COMPANY” means Broadbase Software, Inc. or any successor corporation. 
 “DISABILITY”
means a disability, whether temporary or permanent, partial or total, as determined by the Committee. 
 “EXERCISE PRICE” means the
price at which a holder of an Option may purchase the Shares issuable upon exercise of the Option. 
 “FAIR MARKET VALUE” means, as
of any date, the value of a share of the Company’s Common Stock determined as follows: 
  

	 	(a)	if such Common Stock is publicly traded and is then listed on a national securities exchange, then its closing price on the date of determination on the principal national
securities exchange on which the Common Stock is listed or admitted to trading as reported on the website of The Wall Street Journal Online (www.wsj.com); or 

  

	 	(b)	if such Common Stock is publicly traded but is not quoted on a national securities exchange, then the average of the closing bid and asked prices on the date of determination as
reported on the website of The Wall Street Journal Online (www.wsj.com); or 

  

	 	(c)	if none of the foregoing is applicable, then by the Committee in good faith and in accordance with the requirements of Section 260.140.50 of Title 10. 

“FAMILY MEMBER” includes any of the following: 
 (a) child, stepchild, grandchild, parent, stepparent, grandparent, spouse, former spouse, sibling, niece, nephew, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law of the
Participant, including any such person with such relationship to the Participant by adoption; 
  

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	 	(b)	any person (other than a tenant or employee) sharing the Participant’s household; 

  

	 	(c)	a trust in which the persons in (a) and (b) have more than fifty percent of the beneficial interest; 

  

	 	(d)	a foundation in which the persons in (a) and (b) or the Participant control the management of assets; or 

  

	 	(e)	any other entity in which the persons in (a) and (b) or the Participant own more than fifty percent of the voting interest. 

 “OPTION” means an award of an option to purchase Shares pursuant to Section 5. 
 “PARENT” means any corporation (other than the Company) in an unbroken chain of corporations ending with the Company if each of such
corporations other than the Company owns stock possessing 50% or more of the total combined voting power of all classes of stock in one of the other corporations in such chain. 
 “PARTICIPANT” means a person who receives an Award under this Plan. 
 “PLAN” means this Broadbase Software, Inc. 2000 Stock Incentive Plan, as amended from time to time. 
 “RESTRICTED STOCK AWARD” means an award of Shares pursuant to Section 6. 
 “SEC” means the Securities and Exchange Commission. “SECURITIES ACT” means the Securities Act of 1933, as amended. 
 “SHARES” means shares of the Company’s Common Stock reserved for issuance under this Plan, as adjusted pursuant to Sections 2 and 17, and
any successor security. 
 “STOCK OPTION AGREEMENT” means, with respect to each Option, the signed written agreement between the
Company and the Participant setting forth the terms and conditions of the Option. 
 “SUBSIDIARY” means any corporation (other than
the Company) in an unbroken chain of corporations beginning with the Company if each of the corporations other than the last corporation in the unbroken chain owns stock possessing 50% or more of the total combined voting power of all classes of
stock in one of the other corporations in such chain. 
 “TERMINATION” or “TERMINATED” means, for purposes of this Plan
with respect to a Participant, that the Participant has for any reason ceased to provide services as an employee, officer, consultant, independent contractor, or advisor to the Company or a Parent or Subsidiary of the Company. An employee will not
be deemed to have ceased to provide services in the case of (i) sick leave, (ii) military leave, or (iii) any other leave of absence approved by the 
  

 12 

 Committee, provided, that such leave is for a period of not more than 90 days, unless reemployment upon the expiration of
such leave is guaranteed by contract or statute or unless provided otherwise pursuant to formal policy adopted from time to time by the Company and issued and promulgated to employees in writing. In the case of any employee on an approved leave of
absence, the Committee may make such provisions respecting suspension of vesting of the Award while on leave from the employ of the Company or a Parent or Subsidiary of the Company as it may deem appropriate, except that in no event may an Award be
exercised after the expiration of the term set forth in the Award Agreement. The Committee will have sole discretion to determine whether a Participant has ceased to provide services and the effective date on which the Participant ceased to provide
services (the “TERMINATION DATE”). 
 “TITLE 10” means Title 10 of the California Code of Regulations. 
 “UNVESTED SHARES” means “Unvested Shares” as defined in the Award Agreement. 
 “VESTED SHARES” means “Vested Shares” as defined in the Award Agreement. 
  

 13Offer Letter to Jay A. Jones

 Exhibit 10.03 
  

			
	

	  	 KANA Software, Inc.

	  	 181 Constitution Drive

	  	 Menlo Park, CA 94025

	  	  
 Tel 650
614-8300

	  	 Fax 650 614-8301

	  	 www.kana.com

 August 14, 2006 
 Mr. Jay A. Jones 
 2734 Benvenue Avenue 
 Berkeley, CA 94705 
 650-996-7100 
 Dear Jay, 
 I am pleased to offer you the position of Senior Vice President and Chief Administrative Officer for KANA Software, Inc. (the
“Company”), reporting directly to Michael S. Fields. 
 This letter outlines the proposed terms of employment with the Company. Your start date
will be effective September 5, 2006 or such earlier date that may be confirmed in writing between you and KANA’s CEO. Your annual base salary will be $210,000 paid semi monthly. You will also be eligible for an incentive bonus of an
additional $105,000 per year payable on a quarterly basis based on the achievement of your objectives and KANA’s financial performance. 
 I will
recommend that you be granted an option to purchase 200,000 shares of stock as your hire grant. This grant is subject to approval by the Board of Directors after your employment begins. The option would vest over four years subject to a six-month
cliff and would be governed by the terms set forth in the Company’s standard form of stock options plan and agreement. You will be eligible for separation benefits in the event of a Change in Control Event (as defined below) in accordance with
the Company’s current Change in Control Agreement which agreement will allow for (subject to the terms thereof) (a) six (6) months accelerated vesting of any remaining unvested shares at such time and (b) separation pay equal to
six (6) months of your annual base salary paid to you over a six (6) month period in the event of a Change in Control Event (as defined below), subject to the “double trigger” terms of the Change in Control Agreement between you
and the Company. Please note that the Board of Directors will be considering option grants only if the Company has regained full compliance with SEC reporting requirements and when our option plans have been registered with state and federal
agencies. We can not give any assurances as to when that will occur. 
 A “Change in Control Event” shall mean a change in control of 50% or more
of the outstanding stock of the Company, and following such change you are not offered the same or a similar position of the combined entity as held prior to the change of control. The separation benefits identified herein shall not apply should
your employment be terminated for Cause. “Cause” for your termination will exist at any time after the happening of one or more of the following events: 
 (i) Executive’s gross negligence or willful misconduct in the performance of, or his failure or refusal to perform, his duties with the Company, as determined by the Company’s Board of Directors in good
faith; 
 (ii) unprofessional, unethical or fraudulent conduct or conduct by Executive that discredits the Company or is detrimental to the
reputation, character or standing of the Company; 
 (iii) dishonest conduct or a deliberate attempt to injure the Company; 
 (iv) Executive’s breach of his Invention Assignment and Confidentiality Agreement, and/or Executive’s duty of confidentiality to Company,
including, without limitation, Executive’s theft, misappropriation and/or misuse of the Company’s proprietary information; 
 (v) a
failure or a refusal by Executive to comply in any material respect with the reasonable policies, standards or regulations of the Company; 
 (vi) any unlawful or criminal act which would reflect badly on the Company in the Company’s reasonable judgment; 
 (vii)
Executive’s absence from work without an approved leave; or 
 (viii) Executive’s death. 

 

 
 The Company will provide to you the health, holiday, and other benefits available to all its full time employees. Enclosed, for
your review, is information related to some of the benefits. 
 Your employment at the Company is conditioned upon your signing the attached Employee
Invention Assignment, Confidentiality and Arbitration Agreement. At all times during your employment with the Company, you will be an “at-will” employee, which means that either you or the Company may terminate your employment at any time,
for any or no reason, and with or without notice. Any statements or representations to the contrary (and, indeed, any statements contradicting any provision in this letter) should be regarded by you as ineffective. Further, your participation in any
stock option or benefit program is not to be regarded as assuring you of continuing employment for any particular period of time. This at-will nature of your employment cannot be modified except in writing signed by the CEO of the Company.

 To indicate your acceptance of this offer of employment, please sign below and return to me by August 31, 2006.

 Jay, all of us welcome you in joining KANA and we look forward to having you on our team. Meanwhile, if you have any questions, please do not hesitate to
call me at (650) 614-8102. 
  

	
	 Sincerely,

	
	 /s/ Michael S. Fields

	 Michael S. Fields

	 Chief Executive Officer

  

			
	 Accepted

		
	 Signature: 
	 	 /s/ Jay A. Jones

	 Name: 
	 	 Jay A. Jones

	 Date: 
	 	 8/26/06

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