Document:

MARKETING
AND DISTRIBUTION AGREEMENT

    

    THIS
MARKETING AND DISTRIBUTION AGREEMENT (the “Agreement”) dated this 13th day of
November, 2009 is between MEDICAL ALARM CONCEPTS HOLDINGS Inc., a Nevada
corporation whose address is 5215-C Militia Hill Road, Plymouth Meeting, PA
19462 (hereinafter referred to as "MEDICAL ALARM CONCEPTS") and Adex Media,
Inc., a Delaware corporation, with its headquarters at 883 North Shoreline Blvd,
Suite A-200, Mountain View, Ca. 94043 (hereinafter
referred to as “ADEX").

    

    WHEREAS
MEDICAL ALARM CONCEPTS operates a medical alarm (personal emergency response
system) business and provides Medical Alarm Equipment and Medical Alarm
Monitoring Services (as hereinafter defined) to the public;

    

    AND
WHEREAS the parties have agreed that it would be mutually beneficial for MEDICAL
ALARM CONCEPTS to offer and for ADEX to market and promote to customers of ADEX
an opportunity to purchase/lease Medical Alarm Equipment and Medical Alarm
Monitoring Services from MEDICAL ALARM CONCEPTS;

     

    AND
WHEREAS MEDICAL ALARM CONCEPTS and ADEX wish to enter into a Marketing Dealer
Agreement setting out the terms and conditions of their agreement.

     

    The
Product is MEDICAL ALARM CONCEPTS' proprietary two-way medical communication
system with two-way voice pendant, known as MediPendantTM. The product is used in
medical emergencies and consists of the Medical Alarm Equipment and Medical
Alarm Monitoring Services package.

    

    RESPONSIBILITIES OF MEDICAL
ALARM CONCEPTS and ADEX:

    

    ADEX
agrees to reasonably utilize any and all of its infrastructure and various forms
of media power to drive traffic and increase sales of the MediPendantTM through
the Internet.  

     

     

    ADEX will
provide MEDICAL ALARM CONCEPTS with, but not limited to:

     

    
      	
               
      

            	
              -      
      Management of online media

            

    

    
      	
               
      

            	
              -      
      Creation of online ads, landing pages,
etc.

            

    

    
      	
               
      

            	
              -      
      Maximization of the marketing effort on a small, incremental basis, and
      build from there.

            

    

    
      	
               
      

            	
              -      
      Phone order taking and order entry directly into MEDICAL ALARM CONCEPTS
      online order system.

            

    

    
      	
               
      

            	
              -      
      Creation of incentive programs for ADEX sales personnel (for ‘upselling’
      programs, etc.)

            

    

    
      	
               
      

            	
              -      
      Utilization of all forms of media to create visibility and drive
      sales.

            

    

    
      	
               
      

            	
              -      
      Back-up (credit card, fulfillment, customer service, etc) if it ever deems
      necessary.

            

    

    

    MEDICAL
ALARM CONCEPTS WILL provide ADEX with the following:

    

    
      	
               
      

            	
              ·

            	
              a
      $45 per success fee if the sale comes directly from ADEX, (already in
      existing contract)

            

    

    
      	
               
      

            	
              ·

            	
              a
      $25 per success fee if the lead comes directly from
  ADEX,

            

    

    
      	
               
      

            	
              ·

            	
              5%
      RMR share for all active ADEX-generated customers (already in existing
      contract)

            

    

     

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    MEDICAL
ALARM CONCEPTS will also issue  ADEX as further consideration
:

    

    
      	
               
      

            	
              ·

            	
              10%of
      fully diluted shares issued in the form of a warrant to purchase shares of
      MEDICAL ALARM CONCEPTS’ common stock
  (“Warrants”)

            

    

    
      	
               
      

            	
              ·

            	
              Exercise
      price $.02 per share

            

    

    
      	
               
      

            	
              ·

            	
              Lockup
      6 month after vesting

            

    

    
      	
               
      

            	
              ·

            	
              Cashless
      exercise

            

    

    
      	
               
      

            	
              ·

            	
              Vesting
      1\4 at execution of Agreement and the remaining 3/4 every 90
      days  over a period of 3 quarters.

            

    

    

    Piggyback Registration Rights:
Unless otherwise registered or saleable under Rule 144, whenever MEDICAL
ALARM CONCEPTS proposes to register any of its common equity securities under
the Securities Act of 1933 (other than a registration statement on Form S-8 or
on Form S-4 or any similar successor forms thereto), whether for its own account
or for the account of one or more stockholders of MEDICAL ALARM CONCEPTS,
MEDICAL ALARM CONCEPTS shall give prompt written notice  to ADEX of
its intention to effect such a registration and, shall include in such
registration all shares underlying the Warrant, unless otherwise limited
pursuant to Rule 415.  

    

    LIMITATIONS OF
LIABILITY.  IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY
SPECIAL, INDIRECT, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL DAMAGES
(INCLUDING, WITHOUT LIMITATION, FOR BREACH OF CONTRACT, WARRANTY, NEGLIGENCE OR
STRICT LIABILITY OR OTHERWISE), OR FOR INTERRUPTED COMMUNICATIONS, LOSS OF USE,
LOST BUSINESS, LOST DATA OR LOST PROFITS (EVEN IF SUCH PARTY WAS ADVISED OF THE
POSSIBILITY OF ANY OF THE FOREGOING), ARISING OUT OF OR IN CONNECTION WITH THIS
AGREEMENT.  UNDER NO CIRCUMSTANCES SHALL EITHER PARTY BE LIABLE TO THE
OTHER PARTY FOR AN AMOUNT OF DAMAGES GREATER HE TOTAL FEES PAID BY MEDICAL ALARM
CONCEPTS TO ADEX IN THE NINETY (90) DAYS PRIOR TO THE DATE ON WHICH ANY SUCH
CLAIM AROSE.

    

    INDEMNITY.  ADEX
will indemnify, defend, and hold harmless MEDICAL ALARM CONCEPTS and its
parents, subsidiaries, affiliates, and successors and each of their respective
directors, officers, agents and employees from and against all claims, actions,
losses, expenses, costs or damages of every nature and kind whatsoever
(including reasonable attorneys’ fees) arising out of or relating to ADEX’S
breach of this Agreement. MEDICAL ALARM CONCEPTS will indemnify, defend, and
hold harmless ADEX and its parents, subsidiaries, affiliates, and successors and
each of their respective directors, officers, agents and employees from and
against all claims, actions, losses, expenses, costs or damages of every nature
and kind whatsoever (including reasonable attorneys’ fees) arising out of or
relating to MEDICAL ALARM CONCEPTS’ breach of this Agreement.

    

    CONFIDENTIALITY.  “Confidential
Information” shall mean any and all oral or written information whether or not
marked or identified as confidential, and any and all technical and business
data or information, that is provided by one party to the
other.  Neither ADEX nor MEDICAL ALARM CONCEPTS shall disclose or use
the other party's Confidential Information for any purpose other than the
purposes contemplated by this Agreement, unless such disclosure or use is
allowed by written permission of the other
party.   Notwithstanding any other provisions hereof, either
party may disclose the other party's Confidential Information to the extent
required by applicable law, but only after three (3) days prior written
notification to the other party of such required disclosure. Upon termination,
cancellation or expiration of this Agreement for any reason, or upon request by
either party, all Confidential Information of the requesting party, together
with any copies thereof, shall be returned to that party or certified
destroyed.  ADEX’S Confidential Information shall remain the property
of ADEX, and MEDICAL ALARM CONCEPTS’ Confidential Information shall remain the
property of MEDICAL ALARM CONCEPTS.

     

    
      
         

      

      
        ii

        
          

        

      

      
         

      

    

    
 

    REPRESENTATIONS AND WARRANTIES.
Each party represents and warrants that: (i) it has the full corporate or
organizational right, power, and authority to enter into the Agreement and to
perform the acts required of it; (ii) the execution of this Agreement by such
Party, and the performance by such Party of its obligations and duties, do not
and will not violate any agreement to which such Party is a party or by which it
is otherwise bound, or any applicable federal, state or municipal law or
regulation to which it is subject, and it is fully compliant with applicable
privacy laws; and (iii) this Agreement constitutes a valid and binding agreement
enforceable in accordance with its terms. MEDICAL ALARM CONCEPTS further
represents and warrants that no part of its Medical Alarm Equipment, Medical
Alarm Monitoring Services and/or MediPendantTM: (a) infringe on any third party's
copyright, patent, trademark, trade secret or other proprietary rights or right
of publicity or privacy; (b) violate any law, statute, ordinance or
regulation.

    

    MISCELLANEOUS. The parties to
this Agreement are independent contractors, and no agency, partnership, joint
venture or employee-employer relationship is intended or created by this
Agreement.  This Agreement may be executed in counterparts (including
facsimile), each of which shall be deemed an original, but all of which taken
together shall constitute but one and the same instrument.  This
Agreement sets forth the entire agreement of the parties and supersedes any and
all prior oral or written agreements or understandings between the parties as to
the subject matter hereof.  Only a writing signed by both parties may
change this Agreement.

    

    GOVERNING LAW - This
Agreement shall be governed by and construed in accordance with the laws of the
state where the defending party maintains its principal place of business
without giving effect to principles of conflicts law.

    

    

    

    

    IN
WITNESS WHEREOF the parties have duly executed this Agreement as at the date and
year first above written.

    

    MEDICAL
ALARM CONCEPTS HOLDINGS, INC.

    

    

    
      	
              By

            	
               
      

            	 
      
	 
      	
              Howard
      Teicher, CEO

            	 
      
	 
      	 
      	 
      
	 	 
	
              ADEX
      MEDIA, INC.

            	 
      
	 	 
	 
      	 
      	 
      
	
              By

            	
               

            	 
      
	 
      	
              Scott
      Rewick, CEO

            	 
      

    

    

     

    
      
         

      

      
        iiiUnassociated Document

    
      Exhibit
10.1

      Termination
Agreement

      by
and among

      Dynamic
Applications Corp.

      A company
incorporated under the laws of Delaware having its principal office at 7,

      Menachem
Begin street, Ramat Gan, Israel 52521

      ("Dynamic" or the "Company")

      And

      Green
Biofuels Holding Ltd,

      A company
registered at 17 Haetrog Street, Rosh Hayin, Israel

      (“GBH”)

      And

      Shlomo
Palas (I.D. no. 57313579)

      Samual
Keshet (I.D. no. 030164529)

      Eliezer
Weinberg (I.D. no. 065137408)

      (collectively,
the “Shareholders”)

      

      Dated
January 12, 2010

      

      WITNESSETH

      

      WHEREAS, the Company and GBH
have entered into that certain Co-operation and Partnership Agreement dated
August 9, 2009 and into an amendment thereto, dated November 5, 2009 (together,
“the “Cooperation
Agreement”); and

      

      WHEREAS, the Company and the
Shareholders have entered into that certain Subscription Agreement dated August
9, 2009, as amended dated November 5, 2009 (together, the “Subscription Agreement”);
and

      

      WHEREAS, the Company and GBH,
and the Company and the Shareholders have reached an understanding that it is in
their best interest that the Cooperation Agreement and the Subscription
Agreement (together, the “Agreements”) shall be
terminated, as set forth herein below;

      

      NOW THEREFORE, in
consideration of the mutual promises and undertakings of the Parties contained
in this agreement, and for other good and valuable consideration, the receipt of
which by each party is hereby acknowledged, it is hereby agreed as
follows:

      

      
        	
                1.

              	
                The
      Company and GBH hereby agree that as of the signing date of this Agreement
      below (the "Effective
      Time") the Cooperation Agreement shall be terminated, canceled and
      without force or effect, and that each of the Company and GBH shall have
      no further liabilities or obligations
  thereunder.

              

      

       

      
        
          
          

        

        
          1

          
            

          

        

        
          
          

        

      

      
 

      
        	
                2.

              	
                The
      Company and each of the Shareholders hereby agree that as of the Effective
      Time the Subscription Agreement, and the subscription for and issuance of
      common stock of the Company contemplated thereby, shall be terminated,
      canceled and without force or effect, the securities contemplated by the
      Subsciption Agreement have not been and shall not be issued to any of the
      Shareholders and that each of the Company and GBH shall have no further
      liabilities or obligations to each other
  thereunder.

              

      

      

      
        	
                3.

              	
                Any
      and all rights, title and interest in, and any and all obligations and
      liabilities of any nature arising out of or relating to the Carbon Credit
      Project (as defined in the Cooperation Agreement) and arising out of or
      relating to the Cooperation Agreement (collectively, the "Transferred
      Items") contributed, conveyed, assigned, assumed, transferred or delivered
      from GBH to the Company under such Cooperation Agreement, are hereby
      agreed as of the Effective Time to be contributed, conveyed, assigned,
      assumed, transferred or delivered from the Company to GBH.  The
      Company hereby consents to and GBH agrees, acknowledges, assumes and
      consents to such Transferred Items.  Without limiting the
      foregoing, the Transferred Items shall include any and all rights or
      obligations signed by Dynamic concerning activities related to carbon
      credit, including the contract signed with CDVT for PDD activities, dated
      September 4, 2009 and the Assignment Agreement dated 12, August
      2009.

              

      

      

      
        	
                4.

              	
                Each
      of GBH and the Shareholders hereby agrees to indemnify, defend and hold
      harmless the Company and its directors, officers and shareholders from any
      damages, losses, liabilities, obligations, claims of any kind, interest or
      expenses (including, without limitation, reasonable attorneys' fees)
      arising out of or relating to the Transferred Items or the execution,
      delivery or performance of this Termination Agreement. The Company hereby
      agrees to indemnify, defend and hold harmless each of GBH and the
      Shareholders from any damages, losses, liabilities, obligations, claims of
      any kind, interest or expenses (including, without limitation, reasonable
      attorneys' fees)   directly resulting from the sale of
      securities by the Company pursuant to the Cooperation Agreement or
      resulting from the Company's activities prior to the date hereof, related
      to the Transferred Items, that were done without the consent of GBH and
      the Shareholders.. Without limiting the generality or effect of the
      foregoing, the Company and each of GBH and the Shareholders
      hereby  as
      of the Effective Time  waive any claim or cause of action
      (including without limitation any tort claim or cause of action based
      upon, arising out of or related to any representation or warranty or
      agreement made in connection with the Cooperation Agreement or the
      Subscription Agreement), known and unknown, foreseen and unforeseen, which
      such person or its affiliates may have against the other parties hereto or
      their directors, officers or stockholders, at any point in time, including
      without limitation under the common law or federal or state securities
      laws, trade regulation laws or other laws (including any relating to tax,
      environmental or employee matters), by reason of any of the Agreements,
      the expenses incurred  by such person in connection with
      the Agreements  or the performance thereof, the events giving
      rise to or subject matter of any of the Agreements and the
      transactions contemplated thereby.

              

      

      

      
        	
                5.

              	
                Entire Agreement;
      Conflicts. This Termination Agreement sets forth the entire
      agreement and understanding of the parties with respect to the
      transactions contemplated hereby and supersede all prior agreements,
      arrangements, and understandings, whether written or oral, relating to the
      subject matter hereof.

              

      

       

      
        
          
          

        

        
          2

          
            

          

        

        
          
          

        

      

      
 

      
        	
                6.

              	
                Applicable
      Law. This Termination Agreement shall be governed by and
      construed under the laws of the State of Israel without giving effect to
      rules of conflict of laws and the parties hereto voluntarily,
      unconditionally and irrevocably submit to the sole and exclusive
      jurisdiction of the appropriate courts of competent jurisdiction of
      Tel-Aviv - Jaffa to the absolute exclusion of any other court and any
      other jurisdiction.

              

      

      

      
        	
                7.

              	
                Mediation Preceding
      Arbitration. If a dispute arises out of or relates to this
      Termination Agreement, and if the dispute cannot be settled through
      negotiation, the parties agree first to try in good faith to settle the
      dispute by mediation administered by a mutually agreed upon mediator. If
      the parties will not reach an agreement regarding the identity of the
      mediator than the district court in Tel Aviv shall have the authority to
      decide on the identity of the mediator. If they do not reach such solution
      within a period of 60 days, then, upon notice by either party to the
      other, all disputes, claims, questions, or differences shall be finally
      settled by the appropriate courts of competent jurisdiction of Tel-Aviv –
      Jaffa.

              

      

       

      

      IN
WITNESS WHEREOF, the parties have duly executed this Termination Agreement on
the date first above written and effective as of the date first written
above.

       

      
        
          
            
              
                
                  
                    
                      
                        
                          
                            
                              
                                
                                  
                                    
                                      
                                        
                                          
                                            
                                              
                                                
                                                  
                                                    
                                                      
                                                        	DYNAMIC APPLICATIONS
      CORP.	 	GREEN BIOFUELS HOLDING
      LTD.	 
	 	 	 	 	 
	 	 	 	 	 
	 	 	 	 	 
	
                                                                By:
      /s/ Ori Goore

                                                              	 	By:	
                                                                 /s/ Shlomo Palas

                                                              	 
	
                                                                Name:
      Ori Goore

                                                              	 	Name:	Shlomo
      Palas     	 
	

                                                                Title: Chief Executive Officer

                                                              	 	Title:	Director     	 
	 	 	 	 	 
	SHAREHOLDERS	 	 	 	 
	 	 	 	 	 
	
                                                                /s/
      Shlomo Palas      

                                                              	 	 	
                                                                 

                                                              	 
	
                                                                Shlomo
      Palas

                                                              	 	 	 	 
	 	 	 	 	 
	
                                                                /s/
      Samuel Keshet     

                                                              	 	 	
                                                                 

                                                              	 
	
                                                                Samuel
      Keshet

                                                              	 	 	 	 
	 	 	 	 	 
	/s/
      Eliezer Weinberg     	 	 	 	 
	Eliezer
      Weinberg	 	 	 	 

                                                      

                                                    

                                                  

                                                

                                              

                                            

                                          

                                        

                                      

                                    

                                  

                                

                              

                            

                          

                        

                      

                    

                  

                

              

            

          

        

      
        
          
          

        

        
          3

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