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EXHIBIT 10.1

                         AMERITRADE HOLDING CORPORATION

                         EXECUTIVE EMPLOYMENT AGREEMENT

      This Executive Employment Agreement (the "Agreement") between AMERITRADE
HOLDING CORPORATION, a Delaware corporation (the "Company") and Kenneth Feldman
(the "Executive"), is made effective on June 7, 2004, the date Executive
commences employment with Company (the "Effective Date").

      The Executive is employed as President, Private Client Division.

      The Company and the Executive desire to set forth in this Agreement, the
terms, conditions and obligations of the parties with respect to such employment
and this Agreement is intended by the parties to supersede all previous
agreements and understandings, whether written or oral, concerning employment
with the Company and with any subsidiary of the Company;

      In consideration of the Company entering into this Agreement and the
benefits Executive will derive from the Agreement, Executive has agreed to be
bound by the restrictive covenants contained in the terms below.

      Accordingly, the Company and the Executive agree as follows:

      1.    EMPLOYMENT. The Company will employ the Executive as President,
Private Client Division of the Company or a comparable position as described in
Section 6(e)(ii) below, upon the terms and conditions set forth in this
Agreement. The Executive will perform such duties and responsibilities for the
Company, which are commensurate with his position subject to the reasonable
direction of the Chief Operating Officer (the "COO"), Chief Executive Officer
(the "CEO") or the Chairman of the Board of Directors (the "Chairman").

      2.    TERM. Subject to the provisions set forth in Section 6 below, the
term of this Agreement (the "Term") will be the period beginning on the
Effective Date and ending on the third anniversary thereof, unless earlier
terminated in accordance with Section 6 below. Notwithstanding the foregoing,
upon a "Change of Control" (as defined in Section 7 below), the Term of this
Agreement will not change, unless earlier terminated in accordance with Section
6 below. The Company and the Executive may negotiate a new agreement or renew
this Agreement as may be mutually agreed by the parties. The aforementioned
negotiation or renewal will commence ninety (90) days prior to the end of the
Term. If the Company does not intend to renew this Agreement, it shall notify
the Executive ninety (90) days prior to the end of the Term.

      3.    COMPENSATION. During the Term, the Executive will be compensated for
his services to the Company in accordance with the following:
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            (a)   Base Salary. The Company will pay to the Executive an annual
      base salary of $250,000, payable in accordance with the Company's
      policies. The Executive's annual base salary may be reviewed by the
      Company for possible increase (but not decrease) during the Term of this
      Agreement at the Company's discretion.

            (b)   Annual Incentive. The Executive will be eligible to
      participate in the Company's Management Incentive Plan (or any successor
      short-term incentive plan or program) (the "MIP") for the Company's fiscal
      year 2004 and subsequent fiscal years during the Term in accordance with
      the terms and conditions of the MIP with a target bonus of 80% of the
      Executive's annual base salary for each fiscal year (the "Target Bonus").
      The Executive's Target Bonus for periods subsequent to the Term will be
      determined by the Compensation Committee of the Board of Directors of the
      Company (the "Compensation Committee") in its discretion and based upon
      performance criteria determined for each fiscal year by the Compensation
      Committee in its sole discretion but shall in no event be less than 80% of
      the Executive's annual base salary for such subsequent period.

            (c)   Long-Term Incentive Plan. The Executive will be eligible to
      participate in the Company's 1996 Long-Term Incentive Plan (or any other
      currently maintained, or successor, long-term incentive plan or program)
      (the "LTIP"). Any awards made under the LTIP will be made at the sole
      discretion of the administrator of the LTIP, or the administrator's
      designee, and will be subject to the terms and conditions of the LTIP and
      the applicable award agreement. On his date of hire the Executive shall be
      granted nonqualified options on 125,000 shares of the Company with a
      strike price equal to the closing price on that date. The Executive will
      be eligible for periodic option awards, at the discretion and as
      determined by the Compensation Committee from time to time, with a target
      of $250,000 in present value, at the same time and contingent upon options
      being granted to other Company executives by the Compensation Committee.
      Number of options will be determined using the same valuation methodology
      as other Company executives' grants. During the period of Executive's
      employment, each year of the Term constitutes a full vesting year for the
      stock options awarded Executive on his date of hire. Therefore, with
      respect to the options granted on Executive's date of hire, Executive will
      be 75% vested in the options granted on his date of hire, if he remains
      employed through the end of the Term.

            (d)   Deferred Compensation Program. The Executive will be eligible
      to participate in the Company's Executive Deferred Compensation Program
      (or any successor deferred compensation program) (the "Deferred
      Compensation Program") in accordance with the terms and conditions of the
      Deferred Compensation Program.

            (e)   Benefits and Perquisites. The Executive will also receive such
      benefits and perquisites (the "Benefits") which are made available
      generally to other senior executives of the Company. All such Benefits
      will be provided in such amounts as may

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      be determined from time to time by the Company in its discretion and
      pursuant to the terms of the plan documents governing such Benefits.

      4.    NON-COMPETITION, NON-SOLICITATION AND NON-HIRE PROVISIONS. The
Executive agrees that:

            (a)   During the term of this Agreement and for a period of 12
      months after the natural expiration of the Term (without renewal) or the
      Date of Termination whichever occurs first (collectively, the "Restricted
      Period"), the Executive will not (without the written consent of the Chief
      Executive Officer and the Chairman of the Board) engage or participate in
      any business within the United States (as an owner, partner, stockholder,
      holder of any other equity interest, or financially as an investor or
      lender, or in any capacity calling for the rendition of personal services
      or acts of management, operation or control) which is engaged in any
      activities and for any business competitive with any of the primary
      businesses ("Competitive Business") conducted or formally proposed to be
      conducted by the Company or any of its Affiliates (as defined below)
      during the 12-month period prior to the Date of Termination or expiration
      of the Term. For purposes of this Agreement, the term "primary businesses"
      is defined as an online brokerage business. Provided that this restriction
      shall not restrict Executive from being employed by, or consulting with, a
      business, firm, corporation, partnership or other entity that owns or
      operates an on-line brokerage, provided that (a) the on-line brokerage
      business is de minimis as compared to its core business in terms of
      revenue and/or resources, and (b) Executive's involvement with the company
      excludes, directly or indirectly, the on-line brokerage business during
      the Restriction Period. Notwithstanding the foregoing, the Executive may
      own securities of a Competitive Business so long as the securities of such
      corporation or other entity are listed on a national securities exchange
      or on the Nasdaq National Market and the securities owned directly or
      indirectly by the Executive do not represent more than one percent of the
      outstanding securities of such corporation or other entity;

            (b)   During the Restricted Period neither the Executive, nor any
      business in which the Executive may engage or participate in, will
      directly or indirectly (i) knowingly induce any customer or vendor of the
      Company or of corporations or businesses which directly or indirectly are
      controlled by the Company (collectively, the "Affiliates") to patronize
      any Competitive Business, (ii) knowingly canvass or solicit any business
      from any customer of the Company or any of its Affiliates which business
      is of a type that is similar to the business received by the Company or
      Affiliate from the customer, (iii) request or advise any customer or
      vendor of the Company or any of its Affiliates to withdraw, curtail or
      cancel such customer's or vendor's business with the Company or any of its
      Affiliates, or (iv) compete with the Company or any of its Affiliates in
      merging with or acquiring any other company or business (whether by a
      purchase of stock or other equity interests, or a purchase of assets or
      otherwise) which is a Competitive Business;

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            (c)   During the Restricted Period, neither the Executive nor any
                  business in which the Executive may engage, or participate in,
      will (i) knowingly hire, solicit or attempt to hire any employee or
      contractor of the Company or any of its Affiliates or (ii) encourage any
      employee or contractor of the Company or any of its Affiliates to
      terminate employment or contractual arrangements. For purposes of this
      Agreement, "employee" includes current employees as well as anyone
      employed by the Company or any of its Affiliates within the prior six
      months from the Executive's Date of Termination or expiration of the Term;
      provided, however, that this provision shall not preclude any business in
      which the Executive may engage, or participate in, from hiring any such
      employee who responds to a public announcement placed by the business as
      long as Executive does not exercise any control over the business, and

            (d)   In the event that any of the provisions of this Section should
      ever be deemed to exceed the time, geographic or occupational limitations
      permitted by applicable laws, then such provisions will and are hereby
      reformed to the maximum time, geographic or occupational limitations
      permitted by applicable law.

      5.    CONFIDENTIAL INFORMATION AND INTELLECTUAL PROPERTY.

            (a)   Except as may be required by law, or except to the extent
      required to perform the Executive's duties and responsibilities hereunder,
      the Executive will keep secret and confidential indefinitely all
      non-public confidential information (including, without limitation,
      information regarding cost of new accounts, activity rates of different
      market niche customers, advertising results, technology (hardware and
      software), architecture, discoveries, processes, algorithms, maskworks,
      strategies, intellectual properties, customer lists and other customer
      information) concerning any of the Company and its Affiliates which was
      acquired by or disclosed to the Executive during the course of the
      Executive's employment with the Company ("Confidential Information") and
      not use in any manner or disclose the same, either directly or indirectly,
      to any other person, firm or business entity.

            (b)   At the end of the Term or at the Company's earlier request,
      the Executive will promptly return to the Company any and all records,
      documents, physical property, information, computer disks, drives or other
      materials relative to the business of any of the Company and its
      Affiliates obtained by the Executive during his course of employment with
      the Company and not keep any copies thereof.

            (c)   The Executive acknowledges and agrees that all right, title
      and interest in inventions, discoveries, improvements, trade secrets,
      developments, processes and procedures made by the Executive, in whole or
      in part, or conceived by the Executive either alone or with others, when
      employed by the Company, including such of the foregoing items conceived
      during the course of employment which are developed or perfected after the
      Executive's termination of employment, are owned by the Company ("Company
      IP"). The Executive assigns any and all right, title and interest he may
      have

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      to Company IP to the Company and will promptly assist the Company or its
      designee, at the Company's expense, to obtain patents, trademarks,
      copyrights and service marks concerning Company IP made by the Executive
      and the Executive will promptly execute all reasonable documents prepared
      by the Company or its designee and take all other reasonable actions which
      are necessary or appropriate to secure to the Company and its Affiliates
      the benefits of Company IP. Such patents, trademarks, copyrights and
      service marks will at all times be the property of the Company and its
      Affiliates. The Executive promptly will keep the Company informed of, and
      promptly will execute such assignments prepared by the Company or its
      designee as may be necessary to transfer to the Company or its Affiliates
      the benefits of, any Company IP.

            (d)   To the extent that any court or agency seeks to require the
      Executive to disclose Confidential Information, the Executive promptly
      will inform the Company and take reasonable steps to endeavor to prevent
      the disclosure of Confidential Information until the Company has been
      informed of such requested disclosure, and the Company has an opportunity
      to respond to such court or agency. To the extent the Executive obtains
      information on behalf of the Company or any of its Affiliates that may be
      subject to attorney-client privilege as to the Company's attorneys, the
      Executive will promptly inform the Company and take reasonable steps to
      endeavor to maintain the confidentiality of such information and to
      preserve such privilege.

            (e)   Confidential Information does not include information already
      in the public domain or information which has been released to the public
      by the Company. Nothing in this Section 5 shall be construed so as to
      prevent the Executive from using, in connection with his employment for
      himself or an employer other than the Company, knowledge which was
      acquired by him during the course of his employment with the Company and
      which is generally known to persons of his experience in other companies
      in the same industry. Subject to Section 5(d), Executive will be permitted
      to disclose Confidential Information if required by a subpoena or court or
      administrative order.

      6.    Termination.

            (a)   Date of Termination. For purposes of this Agreement, "Date of
      Termination" is defined as (i) if the Executive's employment is terminated
      by reason of death or disability, the date of such death or disability;
      (ii) if the Executive's employment is terminated by the Executive for
      reasons other than Good Reason (as defined below), the date specified in
      the notice of termination, (iii) if the Executive's employment is
      terminated by the Executive for Good Reason (as defined below), the date
      of the Company's receipt of the notice of termination or any later date
      agreed upon by the parties and (iv) if the Executive's employment is
      terminated by the Company, the date of the Executive's receipt of the
      notice of termination or any later date specified therein.

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            (b)   Payments upon Termination. The Company will pay to the
      Executive in a lump sum in cash within 10 business days following the Date
      of Termination the unpaid portion of the Executive's then current annual
      base salary through the Date of Termination and the Target Bonus under the
      MIP, as applicable, for the fiscal year in which the Date of Termination
      occurs, prorated for the portion of the Company's fiscal year completed on
      the Date of Termination; provided, however, that if the Executive's
      employment is terminated by the Company for reason of Cause (as defined
      below), the Executive will not be entitled to such prorated Target Bonus
      under the MIP, as applicable. All other Benefits will be paid and
      continued only to the extent the terms thereof provide for the payment or
      continuation following the Date of Termination. The vesting and
      exercisability of the Executive's outstanding stock awards will be treated
      in accordance with the terms of their respective grants or awards.

            (c)   Death or Disability. If the Executive becomes physically or
      mentally disabled and unable to perform the essential functions of his
      employment (in the reasonable opinion of the Board of Directors of the
      Company), even with reasonable accommodation, for a continuous period in
      excess of 180 days or if the Executive should die while an employee of the
      Company, the Executive's employment with the Company will immediately
      terminate.

            (d)   Voluntary Resignation. The Executive may terminate employment
      with the Company for reasons other than those described in Section 6(e) by
      delivering written notice to the Company at least 30 days prior to such
      termination of employment.

            (e)   Termination by the Company for Reasons Other than Cause or
      Voluntary Resignation by the Executive for Good Reason. In the event the
      Company elects to terminate the Executive's employment for any reason
      other than disability or those specified in Section 6(g), it will provide
      written notice of such termination to the Executive, which notice will
      include the date on which the Executive's employment will terminate. The
      Executive may also terminate employment with the Company for Good Reason
      by delivering written notice to the Company within 90 days of the
      occurrence of an event qualifying as Good Reason, but in any event prior
      to the end of the Term. "Good Reason" is defined as one of the following
      events that occurs without the written consent of the Executive:

                  (i)   a material violation by the Company of the terms of this
                        Agreement which continues for 30 days following receipt
                        of notice from the Executive specifying such violation;

                  (ii)  a material reduction in the Executive's duties,
                        reporting relationship or responsibilities which results
                        in or reflects a material reduction of the scope or
                        importance of the Executive's position, excluding for
                        this purpose (1) an isolated, unsubstantial

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                        or inadvertent action not taken in bad faith and
                        remedied by the Company after receipt of notice given by
                        the Executive to the Chief Operating Officer or the
                        Chief Administrative Officer; (2) any reorganization of
                        the Executive Management Team by the Company's CEO which
                        results in a change in the Executive's position with no
                        decrease in base salary for the Executive and no change
                        in participation as a member of the Executive Management
                        Team, so long as Executive's position has a status
                        substantially equal to, and duties and responsibilities
                        substantially the same as, the position of President,
                        Private Client Division;

                  (iii) a reduction in the Executive's then current annual base
                        salary; or Target Bonus; or

                  (iv)  any relocation of Executive's base office in Omaha,
                        Nebraska to an office that is more than 75 highway miles
                        from Omaha, Nebraska.

      Upon termination of this Agreement, except for Executive's Voluntary
      Resignation or Termination by Company for Cause, or expiration of this
      Agreement without renewal and subject to the Executive's compliance with
      the non-competition, non-solicitation, non-hire and confidentiality and
      intellectual property provisions of this Agreement and the execution and
      delivery by the Executive to the Company of the release described in
      Section 13 hereof, the Company will provide the Executive with severance
      compensation and benefits (in addition to the payments described in
      Section 6(b)) as follows:

                  (vi)  the Executive will continue to receive his then current
                        annual base salary (or, if greater, the annual base
                        salary in effect 90 days prior to the Date of
                        Termination, but in no event less than $250,000),
                        payable on regularly scheduled paydays for a period
                        equal to the greater of (A) 12 months or (B) the period
                        from the Date of Termination through the end of the Term
                        (such period of payment to be referred to as the
                        "Severance Period");

                  (vii) the Executive will receive an amount equal to the Target
                        Bonus under the MIP, as applicable, for the fiscal year
                        in which the Date of Termination occurs, payable at such
                        time as bonuses are generally payable for other
                        participants under the MIP; and

                  (viii)during the Severance Period, if the Executive or any of
                        his dependents is eligible for, and elects, COBRA
                        continuation coverage (as described in Section 4980B of
                        the Internal Revenue Code of 1986, as amended (the
                        "Code")) under any Company

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                        group medical or dental plan, the Executive will not be
                        charged any premiums for such coverage. Executive shall
                        be responsible for any income tax due.

The foregoing will be in lieu of all salary, bonuses or incentive or performance
based compensation and any severance benefits to which the Executive may
otherwise be entitled. If the Executive dies during the Severance Period, any
remaining severance payments will be made to the Executive's surviving spouse
or, if none, to his estate.

            (f)   Additional Restricted Period.

      At the natural expiration of the Term of this Agreement without renewal,
      the Executive will only be required to comply with the Non-competition
      provisions set forth in Section 4(a) above for the period indicated by the
      Company commencing on the day after the end of the Term and ending on the
      date specified by the Company, which shall not be later than the first
      anniversary of expiration of the Term, which date the Executive hereby
      agrees to in consideration of the Non-Competition Payments provided below
      ("Additional Restricted Period"). The Company will provide the Executive
      with payments (the "Non-Competition Payments") for the duration of the
      Additional Restricted Period equal to his then current base salary (or, if
      greater, the annual base salary in effect 90 days prior to the Date of
      Termination, but in no event less than $250,000), payable pro-rata over
      the course of the Additional Restricted Period on regularly scheduled
      paydays. The Non-Competition Payments shall be reduced by any payments due
      to the Executive under any other severance provision described in Section
      6 hereof and Executive agrees to execute and deliver the release described
      in Section 13 below.

            (g)   Termination by the Company for Cause. The Company will have a
      right to terminate the Executive's employment under this Agreement prior
      to the expiration of the Term for reason of Cause. "Cause" means:

                  (i)   the failure by the Executive to substantially perform
                        his duties under this Agreement, other than due to
                        illness, injury or disability, which failure continues
                        for ten days following receipt of notice from the Board
                        specifying such failure;

                  (ii)  the willful engaging by the Executive in conduct which
                        is materially injurious to the Company, monetarily or
                        otherwise;

                  (iii) misconduct involving serious moral turpitude to the
                        extent that in the reasonable judgment of the Board, the
                        Executive's credibility or reputation no longer conforms
                        to the standard of the Company's executives; or

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                  (iv)  a material violation of the provisions of Section 4 or
                        Section 5 of this Agreement.

      Notice of Termination for Cause. A Notice of Termination for Cause shall
      mean a written notice that shall indicate the specific termination
      provision above relied upon and shall set forth in reasonable detail the
      facts and circumstances, which provide a basis for the Termination for
      Cause. Notwithstanding anything to the contrary contained in this
      Agreement, in the event that a notice of termination is required to be
      given by either party, the Company may, in its sole discretion and subject
      to Executive's right to cure provided in subsection (i) above, choose to
      have the termination effective immediately, provided the Company will be
      obligated to provide the Executive with the compensation and benefits to
      which he is entitled, as an employee, for the entire notice period.

      7.    CHANGE OF CONTROL.

            (a)   For the purpose of this Agreement, a "Change of Control" means
      the occurrence of an event described in subparagraph (i), (ii) or (iii)
      below:

                  (i)   the completion of a plan of complete liquidation of the
                        Company which has been approved by the Company's
                        shareholders;

                  (ii)  the sale or disposition of all or substantially all of
                        the assets of the Company (or any transaction having a
                        similar effect); or

                  (iii) the consummation of a merger, acquisition, or
                        consolidation of the Company with any other corporation
                        other than (1) a merger or consolidation which would
                        result in the voting securities of the Company
                        outstanding immediately prior thereto continuing to
                        represent (either by remaining outstanding or by being
                        converted into voting securities of the surviving
                        entity) more than 50% of the combined voting power of
                        the voting securities of the Company or such surviving
                        entity outstanding immediately after such merger,
                        acquisition or consolidation or (2) a merger,
                        acquisition or consolidation effected to implement a
                        recapitalization of the Company (or similar
                        transaction).

                  b. Subject to the Executive's compliance with Sections 4 and 5
                  and subject to the Executive's execution of the General
                  Release and Cooperation Agreement described in Section 13, if
                  following a Change of Control, the Executive's employment is
                  terminated by the Company without Cause or is terminated by
                  the Executive for Good Reason, the amount due to the Executive
                  in Sections 6(e)(vi) and 6(e)(vii) will be paid in a lump sum
                  within 30 days following such termination of employment

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                  in lieu of payment at such times described in Sections
                  6(e)(vi) and 6(e)(vii).

      8.    EXCISE TAXES. Anything in this Agreement to the contrary
notwithstanding, if any payment or benefit to which the Executive is entitled
from the Company (the "Payments," which include the vesting of stock awards or
other benefits or property) is more likely than not to be subject to the tax
imposed by Section 4999 of the Internal Revenue Code of 1986, as amended (or any
successor provision to that section), the Payments shall be reduced to the
extent required to avoid application of such tax. The Executive will be entitled
to select the order in which Payments are to be reduced in accordance with the
preceding sentence. Determination of whether Payments would result in the
application of the tax imposed under Section 4999, and the amount of reduction
that is necessary so that no such tax is applied, shall be made at the Company's
expense, by the independent accounting firm employed by the Company immediately
prior to the occurrence of any Change of Control of the Company which will
result in the imposition of such tax.

      9.    EFFECT OF BREACH OF NON-COMPETITION, NON-SOLICITATION, NON-HIRE OR
CONFIDENTIALITY AND INTELLECTUAL PROPERTY PROVISIONS. The Executive acknowledges
that the Company would be irreparably injured by a violation of Sections 4 or 5
of this Agreement and agrees that the Company, in addition to other remedies
available to it for such breach or threatened breach will be entitled to a
preliminary injunction, temporary restraining order, other equivalent relief,
restraining the Executive from any actual or threatened breach of Sections 4 or
5 of this Agreement. Notwithstanding the other provisions of this Agreement, in
the event the Executive breaches or otherwise fails to comply with the
provisions of Sections 4 or 5 of this Agreement, then, in addition to any other
remedies provided herein at law or in equity, the Company shall not have any
obligation to make any further payments to the Executive on or after the date of
any such breach or failure. Further, in the event of any such breach or failure
to comply with Sections 4 or 5, the Company has the right, in its sole
discretion, to require the Executive to return any compensation, including, but
not limited to, cash severance, bonus payments, stock option proceeds, or
benefits payments, which the Executive received as a result of the termination.

      10.   DEFENSE OF CLAIMS. The Executive agrees that, on and after the
Effective Date, he will cooperate with the Company and its Affiliates in the
defense of any claims that may be made against the Company or its Affiliates to
the extent that such claims may relate to services he performed for the Company.
After separation of employment, such cooperation will be compensable at the same
annual base salary as paid under the terms of this Agreement (as prorated for
required service period). In addition, the Company agrees to promptly reimburse
the reasonable out-of-pocket expenses that Executive incurs in the course of
such cooperation.

      11.   SUCCESSORS AND ASSIGNS. This Agreement is personal to the Executive
and without the prior written consent of the Company the Executive's obligations
under this

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Agreement will not be assignable by the Executive. This Agreement will inure to
the benefit of and be binding upon the Company and its successors and assigns.

      12.   INDEMNIFICATION. The Executive will be eligible for indemnification
as provided in the Company's Articles of Incorporation or Bylaws or pursuant to
other agreements in effect as of the effective date of this Agreement. In
addition, the Company will maintain directors' and officers' liability insurance
in effect and covering acts and omissions of the Executive, during the Term and
for a period of six years thereafter, on terms customary for companies that are
similar to the Company, but in no event shall the liability limits of such
insurance be less than the liability limits in effect for all other similar
senior executive employees of Company.

      13.   SEPARATION AND RELEASE AGREEMENT. Notwithstanding anything in
Section 6 or Section 7 to the contrary and in consideration therefor, severance
benefits thereunder will only become payable by the Company if the Executive
executes and delivers to the Company a Separation and Release Agreement on or
after the date of written notice of termination of Executive's employment and in
substantially the form attached as an example in Exhibit A hereof. The terms of
the Separation and Release Agreement will be subject to the terms of the
Executive Employment Agreement.

      14.   NOTICE. Any notice required or permitted to be given under this
Agreement will be in writing, signed by the party or parties giving or making
the same and will be served on the person or persons for whom it was intended or
who should be advised or notified, by Federal Express or other similar overnight
service. If the notice is sent to the Executive, the notice should be sent to
the then current address listed in the Executive's human resources file at the
Company. If notice is sent to the Company, the notice should be sent to:

                        Ameritrade Holding Corporation
                        4211 South 102nd Street
                        P.O. Box 3288
                        Omaha, Nebraska 68103-0288
                        Attention:  Chief Administrative Officer, with a
                        copy to Chief Operating Officer

or to such other address as furnished by the Company in writing in accordance
with this Agreement. Notice and communications will be effective when actually
received by the addressee. Notice may also be personally delivered.

      15.   MISCELLANEOUS.

            (a)   This Agreement is subject to and governed by the laws of the
      State of Nebraska, without reference to principles of conflict of laws.

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            (b)   The failure to insist upon strict compliance with any
      provision of this Agreement will not be deemed to be a waiver of such
      provision or any other provision or right of this Agreement.

            (c)   This Agreement may not be modified except by an agreement in
      writing executed by the parties to this Agreement.

            (d)   The invalidity or unenforceability of any provision of this
      Agreement will not affect the validity or enforceability of any other
      provision of this Agreement.

            (e)   The Company may withhold from any amounts payable under this
      Agreement such Federal, state or local taxes as may be required to be
      withheld pursuant to any applicable law or regulation.

            (f)   This Agreement terminates and supersedes any and all prior
      employment agreements or understandings, written or oral, with the
      Executive and the Company or any of its subsidiaries or Affiliates. The
      obligations of the Executive under Sections 4 and 5 shall survive
      termination of this Agreement to the extent provided in those sections.

            (g)   In the event of any dispute or controversy in arbitration
      between the parties, the Company will pay the attorneys fees, costs and
      expenses of the Executive if the Executive prevails.

            (h)   Any controversy, claim or dispute arising out of or relating
      to this Agreement or breach thereof will be settled by final, binding and
      nonappealable arbitration (excluding, however, any dispute, controversy or
      claim arising out of Sections 4 or 5 hereof) in Omaha, Nebraska by three
      arbitrators. Except as otherwise expressly provided in this subsection
      (h), the arbitration shall be conducted in accordance with the commercial
      arbitration rules of the American Arbitration Association (the
      "Association") then in effect. One of the arbitrators shall be appointed
      by the Company, one shall be appointed by the Executive and the third
      shall be appointed by the first two arbitrators. If the first two
      arbitrators cannot agree on the third arbitrator within 30 days of the
      appointment of the second arbitrator, then the Association shall appoint
      the third.

                                       12
<PAGE>
      IN WITNESS WHEREOF, the parties have executed this Agreement as of the day
and year first above written.

                                    AMERITRADE HOLDING CORPORATION

                                    By:   /S/ KURT D. HALVORSON
                                          ------------------------------------
                                          Chief Operating Officer

                                    /S/ KENNETH FELDMAN
                                    ------------------------------------------
                                    Kenneth Feldman

                                    ------------------------------------------
                                     Street

                                    ------------------------------------------
                                    City, State and Zip Code

                                       13<PAGE>

                                                                   EXHIBIT 10.39

================================================================================

                                BRADY CORPORATION
                              BRADY WORLDWIDE, INC.
                               TRICOR DIRECT INC.

                 $150,000,000 5.14% Series 2004-A Senior Notes,
                                due June 28, 2014

                                ----------------

                             NOTE PURCHASE AGREEMENT

                                ----------------

                            DATED AS OF JUNE 28, 2004

================================================================================

<PAGE>

                                TABLE OF CONTENTS

<TABLE>
<CAPTION>
SECTION                                                HEADING                                                       PAGE
<S>                                                                                                                  <C>
SECTION 1.                 AUTHORIZATION OF NOTES................................................................      1

       Section 1.1.        Description of Notes..................................................................      1
       Section 1.2.        Interest Rates........................................................................      1

SECTION 2.                 SALE AND PURCHASE OF NOTES............................................................      2

       Section 2.1.        Series 2004-A Notes...................................................................      2
       Section 2.2.        Additional Series of Notes............................................................      2
       Section 2.3.        Subsidiary Guaranty...................................................................      3

SECTION 3.                 CLOSING...............................................................................      3

SECTION 4.                 CONDITIONS TO CLOSING.................................................................      4

       Section 4.1.        Representations and Warranties........................................................      4
       Section 4.2.        Performance; No Default...............................................................      4
       Section 4.3.        Compliance Certificates...............................................................      4
       Section 4.4.        Opinions of Counsel...................................................................      5
       Section 4.5.        Purchase Permitted by Applicable Law, Etc.............................................      5
       Section 4.6.        Related Transactions..................................................................      5
       Section 4.7.        Payment of Special Counsel Fees.......................................................      5
       Section 4.8.        Private Placement Number..............................................................      5
       Section 4.9.        Changes in Corporate Structure........................................................      6
       Section 4.10.       Subsidiary Guaranty...................................................................      6
       Section 4.11.       Proceedings and Documents.............................................................      6
       Section 4.12.       Conditions to Issuance of Additional Notes............................................      6
       Section 4.15.       Evidence of Consent to Receive Service of Process.....................................      7

SECTION 5.                 REPRESENTATIONS AND WARRANTIES OF THE OBLIGORS........................................      7

       Section 5.1.        Organization; Power and Authority.....................................................      7
       Section 5.2.        Authorization, Etc....................................................................      7
       Section 5.3.        Disclosure............................................................................      7
       Section 5.4.        Organization and Ownership of Shares of Subsidiaries; Affiliates......................      8
       Section 5.5.        Financial Statements..................................................................      8
       Section 5.6.        Compliance with Laws, Other Instruments, Etc..........................................      9
       Section 5.7.        Governmental Authorizations, Etc......................................................      9
       Section 5.8.        Litigation; Observance of Statutes and Orders.........................................      9
       Section 5.9.        Taxes.................................................................................      9
       Section 5.10.       Title to Property; Leases.............................................................     10
       Section 5.11.       Licenses, Permits, Etc................................................................     10
       Section 5.12.       Compliance with ERISA.................................................................     10
</TABLE>

                                      -i-

<PAGE>

<TABLE>
<S>                                                                                                                   <C>
       Section 5.13.       Private Offering by the Obligors......................................................     11
       Section 5.14.       Use of Proceeds; Margin Regulations...................................................     11
       Section 5.15.       Existing Debt; Future Liens...........................................................     11
       Section 5.16.       Foreign Assets Control Regulations, Etc...............................................     12
       Section 5.17.       Status under Certain Statutes.........................................................     12
       Section 5.18.       Environmental Matters.................................................................     12
       Section 5.19.       Notes Rank Pari Passu.................................................................     13

SECTION 6.                 REPRESENTATIONS OF THE PURCHASER......................................................     13

       Section 6.1.        Purchase for Investment...............................................................     13
       Section 6.2.        Accredited Investor...................................................................     13
       Section 6.3.        Source of Funds.......................................................................     13

SECTION 7.                 INFORMATION AS TO COMPANY.............................................................     15

       Section 7.1.        Financial and Business Information....................................................     15
       Section 7.2.        Officer's Certificate.................................................................     17
       Section 7.3.        Inspection............................................................................     18

SECTION 8.                 PAYMENT OF THE NOTES..................................................................     18

       Section 8.1.        Required Prepayments..................................................................     18
       Section 8.2.        Optional Prepayments with Make-Whole Amount...........................................     18
       Section 8.3.        Allocation of Partial Prepayments.....................................................     19
       Section 8.4.        Maturity; Surrender, Etc..............................................................     19
       Section 8.5.        Purchase of Notes.....................................................................     19
       Section 8.6.        Make-Whole Amount for the Series 2004-A Notes.........................................     20

SECTION 9.                 AFFIRMATIVE COVENANTS.................................................................     21

       Section 9.1.        Compliance with Law...................................................................     21
       Section 9.2.        Insurance.............................................................................     21
       Section 9.3.        Maintenance of Properties.............................................................     21
       Section 9.4.        Payment of Taxes and Claims...........................................................     22
       Section 9.5.        Corporate Existence, Etc..............................................................     22
       Section 9.6.        Additional Subsidiary Guarantors......................................................     22
       Section 9.7.        Notes to Rank Pari Passu..............................................................     23

SECTION 10.                NEGATIVE COVENANTS....................................................................     23

       Section 10.1.       Consolidated Debt to Consolidated EBITDA..............................................     23
       Section 10.2.       Priority Debt.........................................................................     23
       Section 10.3.       Limitation on Liens...................................................................     23
       Section 10.4.       Sales of Asset........................................................................     25
       Section 10.5.       Merger and Consolidation..............................................................     26
       Section 10.6.       Nature of Business....................................................................     27
       Section 10.7.       Transactions with Affiliates..........................................................     27
</TABLE>

                                      -ii-

<PAGE>

<TABLE>
<S>                                                                                                                   <C>
SECTION 11.                EVENTS OF DEFAULT.....................................................................     27

SECTION 12.                REMEDIES ON DEFAULT, ETC..............................................................     30

       Section 12.1.       Acceleration..........................................................................     30
       Section 12.2.       Other Remedies........................................................................     30
       Section 12.3.       Rescission............................................................................     31
       Section 12.4.       No Waivers or Election of Remedies, Expenses, Etc.....................................     31

SECTION 13.                REGISTRATION; EXCHANGE; SUBSTITUTION OF NOTES.........................................     31

       Section 13.1.       Registration of Notes.................................................................     31
       Section 13.2.       Transfer and Exchange of Notes........................................................     31
       Section 13.3.       Replacement of Notes..................................................................     32

SECTION 14.                PAYMENTS ON NOTES.....................................................................     32

       Section 14.1.       Place of Payment......................................................................     32
       Section 14.2.       Home Office Payment...................................................................     33

SECTION 15.                EXPENSES, ETC.........................................................................     33

       Section 15.1.       Transaction Expenses..................................................................     33
       Section 15.2.       Survival..............................................................................     34

SECTION 16.                SURVIVAL OF REPRESENTATIONS AND WARRANTIES; ENTIRE AGREEMENT..........................     34

SECTION 17.                AMENDMENT AND WAIVER..................................................................     34

       Section 17.1.       Requirements..........................................................................     34
       Section 17.2.       Solicitation of Holders of Notes......................................................     35
       Section 17.3.       Binding Effect, Etc...................................................................     35
       Section 17.4.       Notes Held by Obligors, Etc...........................................................     35

SECTION 18.                NOTICES...............................................................................     36

SECTION 19.                REPRODUCTION OF DOCUMENTS.............................................................     36

SECTION 20.                CONFIDENTIAL INFORMATION..............................................................     37

SECTION 21.                SUBSTITUTION OF PURCHASER.............................................................     38

SECTION 22.                MISCELLANEOUS.........................................................................     38

       Section 22.1.       Successors and Assigns................................................................     38
       Section 22.2.       Payments Due on Non-Business Days.....................................................     38
</TABLE>

                                     -iii-

<PAGE>

<TABLE>
<S>                                                                                                                   <C>
       Section 22.3.       Severability..........................................................................     38
       Section 22.4.       Construction..........................................................................     39
       Section 22.5.       Counterparts..........................................................................     39
       Section 22.6.       Governing Law.........................................................................     39

SECTION 23.                SUBMISSION TO JURISDICTION; WAIVER OF IMMUNITY........................................     39
</TABLE>

                                      -iv-

<PAGE>

<TABLE>
<S>                         <C>
SCHEDULE A                  --   Information Relating to Purchasers

SCHEDULE B                  --   Defined Terms

SCHEDULE 4.9                --   Changes in Corporate Structure

SCHEDULE 5.4                --   Subsidiaries of the Obligors, Ownership of Subsidiary Stock, Affiliates

SCHEDULE 5.5                --   Financial Statements

SCHEDULE 5.11               --   Licenses, Permits, Etc.

SCHEDULE 5.15               --   Existing Consolidated Debt

SCHEDULE 10.3               --   Existing Liens

SCHEDULE B                  --   Existing Investments

EXHIBIT 1                   --   Form of 5.14% Series 2004-A Senior Notes, due June 28, 2014

EXHIBIT 2.3                 --   Form of Subsidiary Guaranty

EXHIBIT 4.4(a)              --   Form of Opinion of Special Counsel to the Obligors

EXHIBIT 4.4(b)              --   Form of Opinion of Special Counsel to the Purchasers

EXHIBIT S                   --   Form of Supplement to Note Purchase Agreement
</TABLE>

                                      -v-

<PAGE>

                                BRADY CORPORATION
                              BRADY WORLDWIDE, INC.
                               TRICOR DIRECT INC.
                            6555 West Good Hope Road
                               Milwaukee, WI 53223

                 $150,000,000 5.14% Series 2004-A Senior Notes,
                                due June 28, 2014

                                                                     Dated as of
                                                                   June 28, 2004

TO THE PURCHASERS LISTED IN
       THE ATTACHED SCHEDULE A:

Ladies and Gentlemen:

      Each of BRADY CORPORATION, a Wisconsin corporation (the "Company"), BRADY
WORLDWIDE, INC., a Wisconsin corporation ("Brady Worldwide"), and TRICOR DIRECT
INC., a Delaware corporation ("Tricor Direct" and, together with the Company and
Brady Worldwide, the "Obligors"), jointly and severally agrees with the
Purchasers listed in the attached Schedule A (the "Purchasers") to this Note
Purchase Agreement (this "Agreement") as follows:

SECTION 1. AUTHORIZATION OF NOTES.

      Section 1.1. Description of Notes. The Obligors will authorize the issue
and sale of $150,000,000 5.14% Series 2004-A Senior Notes, due June 28, 2014
(the "Series 2004-A Notes"). The Series 2004-A Notes, together with each Series
of Additional Notes, which may from time to time be issued pursuant to the
provisions of Section 2.2, are collectively referred to as the "Notes" (such
term shall also include any such notes issued in substitution therefor pursuant
to Section 13 of this Agreement). The Series 2004-A Notes shall be substantially
in the form set out in Exhibit 1 with such changes therefrom, if any, as may be
approved by the Purchasers and the Obligors. Certain capitalized terms used in
this Agreement are defined in Schedule B; references to a "Schedule" or an
"Exhibit" are, unless otherwise specified, to a Schedule or an Exhibit attached
to this Agreement.

      Section 1.2. Interest Rates. The Series 2004-A Notes shall bear interest
(computed on the basis of a 360-day year consisting of twelve 30-day months) on
the unpaid principal thereof from the date of issuance at a per annum rate equal
to 5.14%, payable semiannually on the 28th day of June and December in each year
and at maturity, commencing on December 28, 2004, until such principal sum shall
have become due and payable, and, to the extent permitted by law on any overdue
payment (including any overdue prepayment) of principal, any overdue payment

<PAGE>

of interest and any overdue payment of any Make-Whole Amount, payable
semi-annually as aforesaid (or, at the option of the registered holder hereof,
on demand), at the applicable Default Rate until paid.

SECTION 2. SALE AND PURCHASE OF NOTES.

      Section 2.1. Series 2004-A Notes. Subject to the terms and conditions of
this Agreement, the Obligors will issue and sell to each Purchaser and each
Purchaser will purchase from the Obligors, at the Closing provided for in
Section 3, the Series 2004-A Notes in the principal amount specified opposite
such Purchaser's name in Schedule A at the purchase price of 100% of the
principal amount thereof. The obligations of each Purchaser hereunder are
several and not joint obligations and each Purchaser shall have no obligation
and no liability to any Person for the performance or nonperformance by any
other Purchaser hereunder.

      Section 2.2. Additional Series of Notes. The Obligors may, from time to
time, in their sole discretion but subject to the terms hereof, issue and sell
one or more additional Series of their unsecured promissory notes under the
provisions of this Agreement pursuant to a supplement (a "Supplement")
substantially in the form of Exhibit S, provided that the aggregate principal
amount of Notes of all Series issued pursuant to all Supplements in accordance
with the terms of this Section 2.2 shall not exceed $500,000,000. Each
additional Series of Notes (the "Additional Notes") issued pursuant to a
Supplement shall be subject to the following terms and conditions:

            (i) each Series of Additional Notes, when so issued, shall be
      differentiated from all previous Series by sequential alphabetical
      designation inscribed thereon;

            (ii) Additional Notes of the same Series may consist of more than
      one different and separate tranches and may differ with respect to
      outstanding principal amounts, maturity dates, interest rates and
      premiums, if any, and price and terms of redemption or payment prior to
      maturity, but all such different and separate tranches of the same Series
      shall vote as a single class and constitute one Series;

            (iii) each Series of Additional Notes shall be dated the date of
      issue, bear interest at such rate or rates, mature on such date or dates,
      be subject to such mandatory and optional prepayment on the dates and at
      the premiums, if any, have such additional or different conditions
      precedent to closing, such representations and warranties and such
      additional covenants as shall be specified in the Supplement under which
      such Additional Notes are issued and upon execution of any such
      Supplement, this Agreement shall be amended (a) to reflect such additional
      covenants without further action on the part of the holders of the Notes
      outstanding under this Agreement, provided, that any such additional
      covenants shall inure to the benefit of all holders of Notes so long as
      any Additional Notes issued pursuant to such Supplement remain
      outstanding, and (b) to reflect such representations and warranties as are
      contained in such Supplement for the benefit of the holders of such
      Additional Notes in accordance with the provisions of Section 16;

                                      A-2
<PAGE>

            (iv) each Series of Additional Notes issued under this Agreement
      shall be in substantially the form of Exhibit 1 to Exhibit S hereto with
      such variations, omissions and insertions as are necessary or permitted
      hereunder;

            (v) the minimum principal amount of any Note issued under a
      Supplement shall be $500,000, except as may be necessary to evidence the
      outstanding amount of any Note originally issued in a denomination of
      $500,000 or more;

            (vi) all Additional Notes shall constitute Senior Debt of the
      Obligors and shall rank pari passu with all other outstanding Notes; and

            (vii) no Additional Notes shall be issued hereunder if, at the time
      of issuance thereof and after giving effect to the application of the
      proceeds thereof, any Default or Event of Default shall have occurred and
      be continuing.

      Section 2.3. Subsidiary Guaranty. (a) The payment by the Obligors of all
amounts due with respect to the Notes and the performance by the Obligors of
their obligations under this Agreement will be absolutely and unconditionally
guaranteed by the Subsidiary Guarantors pursuant to the Subsidiary Guaranty
Agreement, dated as of even date herewith, which shall be substantially in the
form of Exhibit 2.3 attached hereto, and otherwise in accordance with the
provisions of Section 9.6 hereof (the "Subsidiary Guaranty").

      (b) The holders of the Notes agree to discharge and release any Subsidiary
Guarantor from the Subsidiary Guaranty upon the written request of the Obligors,
provided that (i) such Subsidiary Guarantor has been released and discharged (or
will be released and discharged concurrently with the release of such Subsidiary
Guarantor under the Subsidiary Guaranty) as an obligor and guarantor under and
in respect of all outstanding Senior Debt (including the Senior Credit
Agreement) and the Obligors so certify to the holders of the Notes in a
certificate of a Responsible Officer, (ii) at the time of such release and
discharge, the Obligors shall deliver a certificate of a Responsible Officer to
the holders of the Notes stating that no Default or Event of Default exists, and
(iii) if any fee or other form of consideration is given to any holder of Debt
of the Obligors in connection with such release, holders of the Notes shall
receive equivalent consideration (a "Collateral Release"). In addition, upon the
written request of the Obligors, any Subsidiary Guarantor may be discharged and
released from the Subsidiary Guaranty upon the prior written consent of the
Required Holders, which written consent may be given or withheld in the sole and
absolute discretion of the Required Holders.

SECTION 3. CLOSING.

      The sale and purchase of the Series 2004-A Notes to be purchased by each
Purchaser shall occur at the offices of Chapman and Cutler LLP, 111 West Monroe
Street, Chicago, Illinois 60603 at 10:00 a.m., Chicago time, at a closing (the
"Closing Date") on June 28, 2004 or on such other Business Day thereafter on or
prior to June 30, 2004 as may be agreed upon by the Obligors and the Purchasers.
On the Closing Date, the Obligors will deliver to each Purchaser the Notes to be
purchased by such Purchaser in the form of a single Note (or such greater number
of Notes in denominations of at least $500,000 as such Purchaser may request)
dated the date of

                                      A-3
<PAGE>

      the Closing Date and registered in such Purchaser's name (or in the name
      of such Purchaser's nominee), against delivery by such Purchaser to the
      Obligors or their order of immediately available funds in the amount of
      the purchase price therefor by wire transfer of immediately available
      funds for the account of the Obligors to Account Number 14068619, at M&I
      Bank, Milwaukee, Wisconsin, ABA Number 075000051, in the Account Name of
      "Brady Corporation." If, on the Closing Date, the Obligors shall fail to
      tender such Notes to any Purchaser as provided above in this Section 3, or
      any of the conditions specified in Section 4 shall not have been fulfilled
      to any Purchaser's satisfaction, such Purchaser shall, at such Purchaser's
      election, be relieved of all further obligations under this Agreement,
      without thereby waiving any rights such Purchaser may have by reason of
      such failure or such nonfulfillment.

SECTION 4. CONDITIONS TO CLOSING.

      The obligation of each Purchaser to purchase and pay for the Notes to be
sold to such Purchaser at the Closing Date is subject to the fulfillment to such
Purchaser's satisfaction, prior to or on the Closing Date, of the following
conditions applicable to the Closing Date:

      Section 4.1. Representations and Warranties.

      (a) Representations and Warranties of the Obligors. The representations
and warranties of the Obligors in this Agreement shall be correct when made and
at the time of the Closing Date.

      (b) Representations and Warranties of the Subsidiary Guarantors. The
representations and warranties of the Subsidiary Guarantors in the Subsidiary
Guaranty shall be correct when made and at the time of the Closing Date.

      Section 4.2. Performance; No Default. The Obligors and each Subsidiary
Guarantor shall have performed and complied with all agreements and conditions
contained in this Agreement and the Subsidiary Guaranty required to be performed
or complied with by the Obligors and each such Subsidiary Guarantor prior to or
on the Closing Date, and after giving effect to the issue and sale of the Series
2004-A Notes (and the application of the proceeds thereof as contemplated by
Section 5.14), no Default or Event of Default shall have occurred and be
continuing. None of the Obligors nor any Subsidiary shall have entered into any
transaction since the date of the Memorandum that would have been prohibited by
Section 10 hereof had such Section applied since such date.

      Section 4.3. Compliance Certificates.

      (a) Officer's Certificate of the Obligors. Each Obligor shall have
delivered to such Purchaser an Officer's Certificate, dated the Closing Date,
certifying that the conditions specified in Sections 4.1(a), 4.2 and 4.9 have
been fulfilled.

      (b) Secretary's Certificate of the Obligors. Each Obligor shall have
delivered to such Purchaser a certificate, dated the Closing Date, certifying as
to the resolutions attached thereto

                                      A-4
<PAGE>

and other corporate proceedings relating to the authorization, execution and
delivery of the Series 2004-A Notes and this Agreement.

      (c) Officer's Certificate of the Subsidiary Guarantors. Each Subsidiary
Guarantor shall have delivered to such Purchaser an Officer's Certificate, dated
the Closing Date, certifying that the conditions specified in Sections 4.1(b),
4.2 and 4.9 have been fulfilled.

      (d) Secretary's Certificate of the Subsidiary Guarantors. Each Subsidiary
Guarantor shall have delivered to such Purchaser a certificate, dated the
Closing Date, certifying as to the resolutions attached thereto and other
corporate proceedings relating to the authorization, execution and delivery of
the Subsidiary Guaranty.

      Section 4.4. Opinions of Counsel. Such Purchaser shall have received
opinions in form and substance satisfactory to such Purchaser, dated the Closing
Date (a) from Quarles & Brady LLP, special counsel of the Obligors, covering the
matters set forth in Exhibit 4.4(a) and covering such other matters incident to
the transactions contemplated hereby as such Purchaser or such Purchaser's
counsel may reasonably request (and the Obligors hereby instruct their counsel
to deliver such opinion to such Purchaser), and (b) from Chapman and Cutler LLP,
the Purchasers' special counsel in connection with such transactions,
substantially in the form set forth in Exhibit 4.4(b) and covering such other
matters incident to such transactions as such Purchaser may reasonably request.

      Section 4.5. Purchase Permitted by Applicable Law, Etc. On the Closing
each purchase of Series 2004-A Notes shall (a) be permitted by the laws and
regulations of each jurisdiction to which each Purchaser is subject, without
recourse to provisions (such as Section 1405(a)(8) of the New York Insurance
Law) permitting limited investments by insurance companies without restriction
as to the character of the particular investment, (b) not violate any applicable
law or regulation (including, without limitation, Regulation T, U or X of the
Board of Governors of the Federal Reserve System) and (c) not subject any
Purchaser to any tax, penalty or liability under or pursuant to any applicable
law or regulation, which law or regulation was not in effect on the date hereof.
If requested by any Purchaser, such Purchaser shall have received an Officer's
Certificate certifying as to such matters of fact as such Purchaser may
reasonably specify to enable such Purchaser to determine whether such purchase
is so permitted.

      Section 4.6. Related Transactions. The Obligors shall have consummated the
sale of the entire principal amount of the Notes scheduled to be sold on the
Closing Date pursuant to this Agreement.

      Section 4.7. Payment of Special Counsel Fees. Without limiting the
provisions of Section 15.1, the Obligors shall have paid on or before the
Closing Date, the reasonable fees, reasonable charges and reasonable
disbursements of the Purchasers' special counsel referred to in Section 4.4 to
the extent reflected in a statement of such counsel rendered to the Obligors at
least one (1) Business Day prior to the Closing Date.

      Section 4.8. Private Placement Number. A Private Placement Number issued
by Standard & Poor's CUSIP Service Bureau (in cooperation with the Securities
Valuation Office of

                                      A-5
<PAGE>

the National Association of Insurance Commissioners) shall have been obtained by
Chapman and Cutler LLP for the Series 2004-A Notes.

      Section 4.9. Changes in Corporate Structure. None of the Obligors nor any
Subsidiary Guarantor shall have changed its jurisdiction of organization or,
except as reflected in Schedule 4.9, been a party to any merger or
consolidation, or shall have succeeded to all or any substantial part of the
liabilities of any other entity, at any time following the date of the most
recent financial statements referred to in Schedule 5.5.

      Section 4.10. Subsidiary Guaranty. The Subsidiary Guaranty shall have been
duly authorized, executed and delivered by each Subsidiary Guarantor, shall
constitute the legal, valid and binding contract and agreement of each
Subsidiary Guarantor and such Purchaser shall have received a true, correct and
complete copy thereof.

      Section 4.11. Proceedings and Documents. All corporate or other
organizational proceedings in connection with the transactions contemplated by
this Agreement and all documents and instruments incident to such transactions
shall be satisfactory to such Purchaser and such Purchaser's special counsel,
and such Purchaser and such Purchaser's special counsel shall have received all
such counterpart originals or certified or other copies of such documents as
such Purchaser or such Purchaser's special counsel may reasonably request.

      Section 4.12. Conditions to Issuance of Additional Notes. The obligations
of the Additional Purchasers to purchase any Additional Notes shall be subject
to the following conditions precedent, in addition to the conditions specified
in the Supplement pursuant to which such Additional Notes may be issued:

            (a) Compliance Certificate. A duly authorized Senior Financial
      Officer shall execute and deliver to each Additional Purchaser and each
      holder of Notes an Officer's Certificate dated the date of issue of such
      Series of Additional Notes stating that such officer has reviewed the
      provisions of this Agreement (including any Supplements hereto) and
      setting forth the information and computations (in sufficient detail)
      required in order to establish whether after giving effect to the issuance
      of the Additional Notes and after giving effect to the application of the
      proceeds thereof, each of the Obligors is in compliance with the
      requirements of Sections 10.1 and 10.2 on such date (based upon the
      financial statements for the most recent fiscal quarter ended prior to the
      date of such certificate).

            (b) Execution and Delivery of Supplement. The Obligors and each such
      Additional Purchaser shall execute and deliver a Supplement substantially
      in the form of Exhibit S hereto.

            (c) Representations of Additional Purchasers. Each Additional
      Purchaser shall have confirmed in the Supplement that the representations
      set forth in Section 6 are true with respect to such Additional Purchaser
      on and as of the date of issue of the Additional Notes.

                                      A-6
<PAGE>

            (d) Execution and Delivery of Guaranty Ratification. Provided a
      Collateral Release shall not have occurred, each Subsidiary Guarantor
      shall execute and deliver a Guaranty Ratification in the form attached to
      the Subsidiary Guaranty.

      Section 4.13. Evidence of Consent to Receive Service of Process. Such
Purchaser shall have received evidence, in form and substance satisfactory to
it, of the consent of CT Corporation System in New York, New York to the
appointment and designation provided for by Section 23 hereof for the period
from the date of Closing through June 28, 2015 (and the prepayment in full of
all fees in respect thereof).

SECTION 5. REPRESENTATIONS AND WARRANTIES OF THE OBLIGORS.

      Each Obligor represents and warrants to each Purchaser that:

      Section 5.1. Organization; Power and Authority. Each Obligor is a
corporation duly incorporated, validly existing in good standing (or equivalent
status) under the laws of its jurisdiction of incorporation, and is duly
qualified as a foreign corporation and is in good standing (or equivalent
status) in each jurisdiction in which such qualification is required by law,
other than those jurisdictions as to which the failure to be so qualified or in
good standing (or equivalent status) could not, individually or in the
aggregate, reasonably be expected to have a Material Adverse Effect. Each
Obligor has the corporate power and authority to own or hold under lease the
properties it purports to own or hold under lease, to transact the business it
transacts, to execute and deliver this Agreement and the Series 2004-A Notes and
to perform the provisions hereof and thereof.

      Section 5.2. Authorization, Etc. This Agreement and the Series 2004-A
Notes have been duly authorized by all necessary corporate action on the part of
each Obligor, and this Agreement constitutes, and upon execution and delivery
thereof each Series 2004-A Note will constitute, a legal, valid and binding
obligation of each Obligor enforceable against each Obligor in accordance with
its terms, except as such enforceability may be limited by (i) applicable
bankruptcy, insolvency, reorganization, moratorium or other similar laws
affecting the enforcement of creditors' rights generally and (ii) general
principles of equity (regardless of whether such enforceability is considered in
a proceeding in equity or at law).

      Section 5.3. Disclosure. The Obligors, through their agent, Banc of
America Securities LLC, have delivered to each Purchaser a copy of a Private
Placement Memorandum, dated May 2004 (the "Memorandum"), relating to the
transactions contemplated hereby. The Memorandum fairly describes, in all
material respects, the general nature of the business and principal properties
of the Obligors and the Subsidiaries. This Agreement, the Memorandum, the
documents, certificates or other writings delivered to the Purchasers by or on
behalf of the Obligors in connection with the transactions contemplated hereby
and the financial statements listed in Schedule 5.5, taken as a whole, do not
contain any untrue statement of a material fact or omit to state any material
fact necessary to make the statements therein not misleading in light of the
circumstances under which they were made. Except as disclosed in the Memorandum
or in one of the documents, certificates or other writings identified therein or
herein, since July 31, 2003, there has been no change in the financial
condition, operations, business or properties of

                                      A-7
<PAGE>

the Company or any of its Subsidiaries except changes that individually or in
the aggregate could not reasonably be expected to have a Material Adverse
Effect. There is no fact known to the Obligors that could reasonably be expected
to have a Material Adverse Effect that has not been set forth herein or in the
Memorandum or in the other documents, certificates and other writings delivered
to each Purchaser by or on behalf of the Obligors specifically for use in
connection with the transactions contemplated hereby.

      Section 5.4. Organization and Ownership of Shares of Subsidiaries;
Affiliates. (a) Schedule 5.4 contains (except as noted therein) complete and
correct lists of (i) the Company's Subsidiaries, showing, as to each Subsidiary,
the correct name thereof, the jurisdiction of its organization, and the
percentage of shares of each class of its capital stock or similar equity
interests outstanding owned by the Company and each other Subsidiary, and all
other Investments of the Obligors and their Subsidiaries, (ii) the Company's
Affiliates, other than Subsidiaries, and (iii) the Company's directors and
senior officers.

      (b) All of the outstanding shares of capital stock or similar equity
interests of each Subsidiary shown in Schedule 5.4 as being owned by the
Obligors and their Subsidiaries have been validly issued, are fully paid and
nonassessable (except, with respect to capital stock of a Wisconsin corporation,
as otherwise provided in Section 180.0622(2) of the Wisconsin Business
Corporation Law, as judicially interpreted) and are owned by the Company or
another Subsidiary free and clear of any Lien (except as otherwise disclosed in
Schedule 5.4).

      (c) Each Domestic Subsidiary identified in Schedule 5.4 is a corporation
or other legal entity duly incorporated (or organized if not a corporation),
validly existing and in good standing (or equivalent status) under the laws of
its jurisdiction of organization, and is duly qualified as a foreign corporation
or other legal entity and is in good standing (or equivalent status) in each
jurisdiction in which such qualification is required by law, other than those
jurisdictions as to which the failure to be so qualified or in good standing (or
equivalent status) could not, individually or in the aggregate, reasonably be
expected to have a Material Adverse Effect. Each such Domestic Subsidiary has
the corporate or other power and authority to own or hold under lease the
properties it purports to own or hold under lease and to transact the business
it transacts.

      (d) No Subsidiary is a party to, or otherwise subject to, any legal
restriction or any agreement (other than this Agreement, the agreements listed
on Schedule 5.4 and customary limitations imposed by corporate, limited
liability company, limited partnership or similar statutes) restricting the
ability of such Subsidiary to pay dividends out of profits or make any other
similar distributions of profits to the Company or any of its Subsidiaries that
owns outstanding shares of capital stock or similar equity interests of such
Subsidiary.

      Section 5.5. Financial Statements. The Company has delivered to each
Purchaser copies of the financial statements of the Obligors and their
Subsidiaries listed on Schedule 5.5. All of said financial statements (including
in each case the related schedules and notes) fairly present in all material
respects the consolidated financial position of the Obligors and their
Subsidiaries as of the respective dates specified in such financial statements
and the consolidated results of their operations and cash flows for the
respective periods so specified and have been prepared in accordance with GAAP
consistently applied throughout the periods involved except as set forth

                                      A-8
<PAGE>

in the notes thereto (subject, in the case of any interim financial statements,
to normal year-end adjustments and absence of footnotes).

      Section 5.6. Compliance with Laws, Other Instruments, Etc. The execution,
delivery and performance by the Obligors of this Agreement and the Series 2004-A
Notes will not (a) contravene, result in any breach of, or constitute a default
under, or result in the creation of any Lien in respect of any property of the
Obligors or any Subsidiary under, any indenture, mortgage, deed of trust, loan,
purchase or credit agreement, lease, corporate charter or by-laws, or any other
agreement or instrument to which any Obligor or any Subsidiary is bound or by
which any Obligor or any Subsidiary or any of their respective properties may be
bound or affected, (b) conflict with or result in a breach of any of the terms,
conditions or provisions of any order, judgment, decree, or ruling of any court,
arbitrator or Governmental Authority applicable to any Obligor or any
Subsidiary, or (c) violate any provision of any statute or other rule or
regulation of any Governmental Authority applicable to any Obligor or any
Subsidiary.

      Section 5.7. Governmental Authorizations, Etc. No consent, approval or
authorization of, or registration, filing or declaration with, any Governmental
Authority is required in connection with the execution, delivery or performance
by any Obligor of this Agreement or the Series 2004-A Notes.

      Section 5.8. Litigation; Observance of Statutes and Orders. (a) There are
no actions, suits or proceedings pending or, to the knowledge of any Obligor,
threatened against or affecting any Obligor or any Subsidiary or any property of
any Obligor or any Subsidiary in any court or before any arbitrator of any kind
or before or by any Governmental Authority that, individually or in the
aggregate, could reasonably be expected to have a Material Adverse Effect.

      (b) None of the Obligors nor any Subsidiary is in default under any term
of any agreement or instrument to which it is a party or by which it is bound,
or any order, judgment, decree or ruling of any court, arbitrator or
Governmental Authority or is in violation of any applicable law, ordinance, rule
or regulation (including without limitation Environmental Laws) of any
Governmental Authority, which default or violation, individually or in the
aggregate, could reasonably be expected to have a Material Adverse Effect.

      Section 5.9. Taxes. The Obligors and the Subsidiaries have filed all tax
returns that are required to have been filed in any jurisdiction, and have paid
all taxes shown to be due and payable on such returns and all other taxes and
assessments levied upon them or their properties, assets, income or franchises,
to the extent such taxes and assessments have become due and payable and before
they have become delinquent, except for any taxes and assessments (a) the amount
of which is not individually or in the aggregate Material or (b) the amount,
applicability or validity of which is currently being contested in good faith by
appropriate proceedings and with respect to which the Obligors or a Subsidiary,
as the case may be, has established adequate reserves in accordance with GAAP.
None of the Obligors knows of any basis for any other tax or assessment that
could reasonably be expected to have a Material Adverse Effect. The charges,
accruals and reserves on the books of the Obligors and their Subsidiaries in
respect of federal, state or other taxes for all fiscal periods are adequate.
The federal income tax liabilities of the

                                      A-9
<PAGE>

Obligors and their Domestic Subsidiaries have been determined by the Internal
Revenue Service and paid for all fiscal years up to and including the fiscal
year ended July 31, 1999.

      Section 5.10. Title to Property; Leases. The Obligors and their
Subsidiaries have good and sufficient title to their respective properties which
the Obligors and their Subsidiaries own or purport to own that individually or
in the aggregate are Material, including all such properties reflected in the
most recent audited balance sheet referred to in Section 5.5 or purported to
have been acquired by the Obligors or any Subsidiary after said date (except as
sold or otherwise disposed of in the ordinary course of business), in each case
free and clear of Liens prohibited by this Agreement. All leases that
individually or in the aggregate are Material are valid and subsisting and are
in full force and effect in all material respects.

      Section 5.11. Licenses, Permits, Etc. Except as disclosed in Schedule
5.11,

            (a) the Obligors and their Subsidiaries own or possess all licenses,
      permits, franchises, authorizations, patents, copyrights, service marks,
      trademarks and trade names, or rights thereto, that individually or in the
      aggregate are Material, without known conflict with the rights of others;

            (b) to the Best Knowledge of each Obligor, no product of any Obligor
      or any of its respective Subsidiaries infringes in any Material respect
      any license, permit, franchise, authorization, patent, copyright, service
      mark, trademark, trade name or other right owned by any other Person; and

            (c) to the Best Knowledge of each Obligor, there is no Material
      violation by any Person of any right of any Obligor or any of its
      respective Subsidiaries with respect to any patent, copyright, service
      mark, trademark, trade name or other right owned or used by any Obligor or
      any of its Subsidiaries.

      Section 5.12. Compliance with ERISA. (a) Each Obligor and each ERISA
Affiliate have operated and administered each Plan in compliance with all
applicable laws except for such instances of noncompliance as have not resulted
in and could not reasonably be expected to result in a Material Adverse Effect.
None of the Obligors nor any ERISA Affiliate has incurred any liability pursuant
to Title I or IV of ERISA or the penalty or excise tax provisions of the Code
relating to employee benefit plans (as defined in section 3 of ERISA), and no
event, transaction or condition has occurred or exists that could reasonably be
expected to result in the incurrence of any such liability by any Obligor or any
ERISA Affiliate, or in the imposition of any Lien on any of the rights,
properties or assets of any Obligor or any ERISA Affiliate, in either case
pursuant to Title I or IV of ERISA or to such penalty or excise tax provisions
or to section 401(a)(29) or 412 of the Code, other than such liabilities or
Liens as would not be individually or in the aggregate Material.

      (b) None of the Obligors or any ERISA Affiliate maintains, contributes to,
or has any liability or contingent liability with respect to any Plan which is
subject to Title IV of ERISA.

                                      A-10
<PAGE>

      (c) The Obligors and their ERISA Affiliates have not incurred any
withdrawal liabilities (and are not subject to contingent withdrawal
liabilities) under section 4201 or 4204 of ERISA in respect of Multiemployer
Plans that individually or in the aggregate are Material.

      (d) The expected post-retirement benefit obligation (determined as of July
31, 2003, the last day of the Obligors' most recently ended fiscal year, in
accordance with Financial Accounting Standards Board Statement No. 106, without
regard to liabilities attributable to continuation coverage mandated by section
4980B of the Code) of the Obligors and their Subsidiaries is not greater than
$13,000,000.

      (e) The execution and delivery of this Agreement and the issuance and sale
of the Series 2004-A Notes and Series 2004-B Notes hereunder will not involve
any transaction that is subject to the prohibitions of Section 406 of ERISA or
in connection with which a tax could be imposed pursuant to Section
4975(c)(1)(A)-(D) of the Code. The representation by the Obligors in the first
sentence of this Section 5.12(e) is made in reliance upon and subject to the
accuracy of each Purchaser's representation in Section 6.2 as to the sources of
the funds to be used to pay the purchase price of the Series 2004-A Notes to be
purchased by such Purchaser.

      Section 5.13. Private Offering by the Obligors. None of the Obligors nor
anyone acting on any Obligor's behalf has offered the Series 2004-A Notes or any
similar securities for sale to, or solicited any offer to buy any of the same
from, or otherwise approached or negotiated in respect thereof with, any Person
other than the Purchasers and not more than 33 other Institutional Investors,
each of which has been offered the Series 2004-A Notes in connection with a
private sale for investment. None of the Obligors nor anyone acting on its
behalf has taken, or will take, any action that would subject the issuance or
sale of the Series 2004-A Notes to the registration requirements of Section 5 of
the Securities Act.

      Section 5.14. Use of Proceeds; Margin Regulations. The Obligors will apply
the proceeds of the sale of the Series 2004-A Notes to refinance existing
indebtedness, to make acquisitions and for general corporate purposes of the
Obligors. No part of the proceeds from the sale of the Series 2004-A Notes
hereunder will be used, directly or indirectly, for the purpose of buying or
carrying any margin stock within the meaning of Regulation U of the Board of
Governors of the Federal Reserve System (12 CFR 221), or for the purpose of
buying or carrying or trading in any securities under such circumstances as to
involve any Obligor in a violation of Regulation X of said Board (12 CFR 224) or
to involve any broker or dealer in a violation of Regulation T of said Board (12
CFR 220). Margin stock does not constitute more than 1% of the value of the
consolidated assets of the Obligors and their Subsidiaries and no Obligor has
any present intention that margin stock will constitute more than 1% of the
value of such assets. As used in this Section, the terms "margin stock" and
"purpose of buying or carrying" shall have the meanings assigned to them in said
Regulation U.

      Section 5.15. Existing Debt; Future Liens. (a) Except as described
therein, Schedule 5.15 sets forth a complete and correct list of all outstanding
Consolidated Debt of the Obligors and their Subsidiaries as of April 30, 2004,
since which date there has been no Material change in the amounts, interest
rates, sinking funds, installment payments or maturities of the Consolidated
Debt of the Obligors or their Subsidiaries. None of the Obligors nor any
Subsidiary is in default

                                      A-11
<PAGE>

and no waiver of default is currently in effect, in the payment of any principal
or interest on any Debt of any Obligor or such Subsidiary, and no event or
condition exists with respect to any Debt of any Obligor or any Subsidiary, that
would permit (or that with notice or the lapse of time, or both, would permit)
one or more Persons to cause such Debt to become due and payable before its
stated maturity or before its regularly scheduled dates of payment.

      (b) Except as disclosed in Schedule 5.15, none of the Obligors nor any
Subsidiary has agreed or consented to cause or permit in the future (upon the
happening of a contingency or otherwise) any of its property, whether now owned
or hereafter acquired, to be subject to a Lien not permitted by Section 10.3.

      Section 5.16. Foreign Assets Control Regulations, Etc. Neither the sale of
the Series 2004-A Notes by the Obligors hereunder nor their use of the proceeds
thereof by the Obligors will violate the Trading with the Enemy Act, as amended,
or any of the foreign assets control regulations of the United States Treasury
Department (31 CFR, Subtitle B, Chapter V, as amended) or any enabling
legislation or executive order relating thereto, or is in violation of any
federal statute or Presidential Executive Order, including without limitation
Executive Order 13224 66 Fed. Reg. 49079 (September 25, 2001) (Blocking Property
and Prohibiting Transactions with Persons who Commit, Threaten to Commit or
Support Terrorism), or The USA Patriot Act.

      Section 5.17. Status under Certain Statutes. None of the Obligors nor any
Subsidiary is an "investment company" registered or required to be registered
under the Investment Company Act of 1940, as amended, or is subject to
regulation under the Public Utility Holding Company Act of 1935, as amended, the
ICC Termination Act of 1995, as amended, or the Federal Power Act, as amended.

      Section 5.18. Environmental Matters. None of the Obligors nor any
Subsidiary has knowledge of any claim or has received any written notice of any
claim, and no proceeding has been instituted raising any claim against any
Obligor or any of its Subsidiaries or any of their respective real properties
now owned, leased or operated by any of them, or other assets, alleging damage
to the environment or any violation of any Environmental Laws, except, in each
case, such as could not reasonably be expected to result in a Material Adverse
Effect. Except as otherwise disclosed to each Purchaser in writing:

            (a) none of the Obligors nor any Subsidiary has knowledge of any
      facts which would give rise to any claim, public or private, for violation
      of Environmental Laws or damage to the environment emanating from,
      occurring on or in any way related to real properties or to other assets
      now owned, leased or operated by any of them or their use, except, in each
      case, such as could not reasonably be expected to result in a Material
      Adverse Effect;

            (b) none of the Obligors nor any of their Subsidiaries has stored
      any Hazardous Materials on real properties now owned, leased or operated
      by any of them or has disposed of any Hazardous Materials in each case in
      a manner contrary to any

                                      A-12
<PAGE>

      Environmental Laws and in any manner that could reasonably be expected to
      result in a Material Adverse Effect; and

            (c) all buildings on all real properties now owned, leased or
      operated by any Obligor or any of its Subsidiaries are in compliance with
      applicable Environmental Laws, except where failure to comply could not
      reasonably be expected to result in a Material Adverse Effect.

      Section 5.19. Notes Rank Pari Passu. The obligations of the Obligors under
this Agreement and the Notes rank pari passu in right of payment with all other
unsecured Senior Debt (actual or contingent) of the Obligors, including, without
limitation, all unsecured Senior Debt of the Obligors described in Schedule 5.15
hereto.

SECTION 6. REPRESENTATIONS OF THE PURCHASER.

      Section 6.1. Purchase for Investment. Each Purchaser represents that it is
purchasing the Notes to be purchased by it for its own account or for one or
more separate accounts maintained by it or for the account of one or more
pension or trust funds and not with a view to the distribution thereof (other
than any Notes purchased by Banc of America Securities LLC on the Closing Date
which are intended to be resold to a "qualified institutional buyer" pursuant to
Rule 144A of the Securities Act), provided that the disposition of such
Purchaser's or such pension or trust funds' property shall at all times be
within such Purchaser's or such pension or trust funds' control. Each Purchaser
understands that the Notes have not been registered under the Securities Act and
may be resold only if registered pursuant to the provisions of the Securities
Act or if an exemption from registration is available, except under
circumstances where neither such registration nor such an exemption is required
by law, and that the Obligors are not required to register the Notes.

      Section 6.2. Accredited Investor. Each Purchaser represents that it is an
"accredited investor" (as defined in Rule 501(a)(1), (2), (3) or (7) of
Regulation D under the Securities Act) acting for its own account (and not for
the account of others) or as a fiduciary or agent for others (which others are
also "accredited investors").

      Section 6.3. Source of Funds. Each Purchaser represents that at least one
of the following statements is an accurate representation as to each source of
funds (a "Source") to be used by it to pay the purchase price of the Notes to be
purchased by it hereunder:

            (a) the Source is an "insurance company general account" within the
      meaning of Department of Labor Prohibited Transaction Exemption ("PTE")
      95-60 (issued July 12, 1995) and there is no employee benefit plan,
      treating as a single plan all plans maintained by the same employer or
      employee organization, with respect to which the amount of the general
      account reserves and liabilities for all contracts held by or on behalf of
      such plan, exceeds ten percent (10%) of the total reserves and liabilities
      of such general account (exclusive of separate account liabilities) plus
      surplus, as set forth in the NAIC Annual Statement for such Purchaser most
      recently filed with such Purchaser's state of domicile; or

                                      A-13
<PAGE>

            (b) the Source is either (i) an insurance company pooled separate
      account, within the meaning of PTE 90-1 (issued January 29, 1990), or (ii)
      a bank collective investment fund, within the meaning of PTE 91-38 (issued
      July 12, 1991) and, except as such Purchaser prior to the execution and
      delivery of this Agreement has disclosed to the Obligors in writing
      pursuant to this paragraph (b), no employee benefit plan or group of plans
      maintained by the same employer or employee organization beneficially owns
      more than 10% of all assets allocated to such pooled separate account or
      collective investment fund; or

            (c) the Source constitutes assets of an "investment fund" (within
      the meaning of Part V of the QPAM Exemption) managed by a "qualified
      professional asset manager" or "QPAM" (within the meaning of Part V of the
      QPAM Exemption), no employee benefit plan's assets that are included in
      such investment fund, when combined with the assets of all other employee
      benefit plans established or maintained by the same employer or by an
      affiliate (within the meaning of Section V(c)(1) of the QPAM Exemption) of
      such employer or by the same employee organization and managed by such
      QPAM, exceed 20% of the total client assets managed by such QPAM, the
      conditions of Part I(c) and (g) of the QPAM Exemption are satisfied,
      neither the QPAM nor a person controlling or controlled by the QPAM
      (applying the definition of "control" in Section V(e) of the QPAM
      Exemption) owns a 5% or more interest in any Obligor and (i) the identity
      of such QPAM and (ii) the names of all employee benefit plans whose assets
      are included in such investment fund have been disclosed to any Obligor in
      writing pursuant to this paragraph (c) prior to the execution and delivery
      of this Agreement; or

            (d) the Source is a governmental plan; or

            (e) the Source is one or more employee benefit plans, or a separate
      account or trust fund comprised of one or more employee benefit plans,
      each of which prior to the execution and delivery of this Agreement has
      been identified to the Obligors in writing pursuant to this paragraph (e);
      or

            (f) the Source does not include assets of any employee benefit plan,
      other than a plan exempt from the coverage of ERISA; or

            (g) the Source is an insurance company separate account maintained
      solely in connection with the fixed contractual obligations of the
      insurance company under which the amounts payable, or credited, to any
      employee benefit plan (or its related trust) and to any participant or
      beneficiary of such plan (including any annuitant) are not affected in any
      manner by the investment performance of the separate account.

If any Purchaser or any Additional Purchaser or any subsequent transferee of the
Notes indicates that such Purchaser or any Additional Purchaser or such
transferee is relying on any representation contained in paragraph (b), (c) or
(e) above, the Obligors shall deliver on the date of issuance of such Notes and
on the date of any applicable transfer a certificate, which shall either state
that (i) it is neither a party in interest nor a "disqualified person" (as
defined in Section 4975(e)(2) of the Code), with respect to any plan identified
pursuant to paragraphs (b) or

                                      A-14
<PAGE>

(e) above, or (ii) with respect to any plan, identified pursuant to paragraph
(c) above, neither it nor any "affiliate" (as defined in Section V(c) of the
QPAM Exemption) has at such time, and during the immediately preceding one year,
exercised the authority to appoint or terminate said QPAM as manager of any plan
identified in writing pursuant to paragraph (c) above or to negotiate the terms
of said QPAM's management agreement on behalf of any such identified plan. As
used in this Section 6.3, the terms "employee benefit plan", "governmental
plan", "party in interest" and "separate account" shall have the respective
meanings assigned to such terms in Section 3 of ERISA.

SECTION 7. INFORMATION AS TO COMPANY.

      Section 7.1. Financial and Business Information. The Obligors shall
deliver to each holder of Notes that is an Institutional Investor:

            (a) Quarterly Statements -- within sixty (60) days after the end of
      each quarterly fiscal period in each fiscal year of the Company (other
      than the last quarterly fiscal period of each such fiscal year), duplicate
      copies of,

                  (i) a consolidated balance sheet of the Company and its
            Subsidiaries as at the end of such quarter, and

                  (ii) consolidated statements of income, changes in
            shareholders' equity and cash flows of the Company and its
            Subsidiaries, for such quarter and (in the case of the second and
            third quarters) for the portion of the fiscal year ending with such
            quarter,

      setting forth in each case in comparative form the figures for the
      corresponding periods in the previous fiscal year, all in reasonable
      detail, prepared in accordance with GAAP applicable to quarterly financial
      statements generally, and certified by a Senior Financial Officer as
      fairly presenting, in all material respects, the financial position of the
      companies being reported on and their results of operations and cash
      flows, subject to changes resulting from year-end adjustments, provided
      that delivery within the time period specified above of copies of the
      Company's Quarterly Report on Form 10-Q prepared in compliance with the
      requirements therefor and filed with the Securities and Exchange
      Commission shall be deemed to satisfy the requirements of this Section
      7.1(a);

            (b) Annual Statements -- within one hundred five (105) days after
      the end of each fiscal year of the Company, duplicate copies of,

                  (i) a consolidated balance sheet of the Company and its
            Subsidiaries, as at the end of such year, and

                  (ii) consolidated statements of income, changes in
            shareholders' equity and cash flows of the Company and its
            Subsidiaries, for such year,

                                      A-15
<PAGE>

            setting forth in each case in comparative form the figures for the
            previous fiscal year, all in reasonable detail, prepared in
            accordance with GAAP, and accompanied by an opinion thereon of
            independent certified public accountants of recognized national
            standing, which opinion shall state that such financial statements
            present fairly, in all material respects, the financial position of
            the companies being reported upon and their results of operations
            and cash flows and have been prepared in conformity with GAAP, and
            that the examination of such accountants in connection with such
            financial statements has been made in accordance with generally
            accepted auditing standards, and that such audit provides a
            reasonable basis for such opinion in the circumstances, provided
            that the delivery within the time period specified above of the
            Company's Annual Report on Form 10-K for such fiscal year (together
            with the Company's annual report to shareholders, if any, prepared
            pursuant to Rule 14a-3 under the Exchange Act) prepared in
            accordance with the requirements therefor and filed with the
            Securities and Exchange Commission shall be deemed to satisfy the
            requirements of this Section 7.1(b);

            (c) SEC and Other Reports -- promptly upon their becoming available,
      one copy of (i) each financial statement, report, notice or proxy
      statement sent by any Obligor or any Subsidiary to public securities
      holders generally, and (ii) each regular or periodic report, each
      registration statement (without exhibits except as expressly requested by
      such holder), and each prospectus and all amendments thereto filed by any
      Obligor or any Subsidiary with the Securities and Exchange Commission;

            (d) Notice of Default or Event of Default -- promptly, and in any
      event within five (5) Business Days after a Responsible Officer becomes
      aware of the existence of any Default or Event of Default or that any
      Person has given any notice or taken any action with respect to a claimed
      default hereunder or that any Person has given any notice or taken any
      action with respect to a claimed default of the type referred to in
      Section 11(g), a written notice specifying the nature and period of
      existence thereof and what action the Company is taking or proposes to
      take with respect thereto;

            (e) ERISA Matters -- promptly, and in any event within five (5)
      Business Days after a Responsible Officer becomes aware of any of the
      following, a written notice setting forth the nature thereof and the
      action, if any, that the Company or an ERISA Affiliate proposes to take
      with respect thereto:

                  (i) with respect to any Plan, any reportable event, as defined
            in Section 4043(c) of ERISA and the regulations thereunder, for
            which notice thereof has not been waived pursuant to such
            regulations as in effect on the date thereof; or

                  (ii) the taking by the PBGC of steps to institute, or the
            threatening by the PBGC of the institution of, proceedings under
            Section 4042 of ERISA for the termination of, or the appointment of
            a trustee to administer, any Plan, or the receipt by the Company or
            any ERISA Affiliate of a notice from a Multiemployer Plan that such
            action has been taken by the PBGC with respect to such Multiemployer
            Plan; or

                                      A-16
<PAGE>

                  (iii) any event, transaction or condition that could result in
            the incurrence of any liability by the Company or any ERISA
            Affiliate pursuant to Title I or IV of ERISA or the imposition of a
            penalty or excise tax under the provisions of the Code relating to
            employee benefit plans, or the imposition of any Lien on any of the
            rights, properties or assets of the Company or any ERISA Affiliate
            pursuant to Title I or IV of ERISA or such penalty or excise tax
            provisions, if such liability or Lien, taken together with any other
            such liabilities or Liens then existing, could reasonably be
            expected to have a Material Adverse Effect;

            (f) Notices from Governmental Authority -- promptly, and in any
      event within thirty (30) days of receipt thereof, copies of any notice to
      any Obligor or any Subsidiary from any federal or state Governmental
      Authority relating to any order, ruling, statute or other law or
      regulation that could reasonably be expected to have a Material Adverse
      Effect;

            (g) Supplements -- promptly and in any event within ten (10)
      Business Days after the execution and delivery of any Supplement, a copy
      thereof; and

            (h) Requested Information -- with reasonable promptness, such other
      data and information relating to the business, operations, affairs,
      financial condition, assets or properties of any Obligor or any of its
      Subsidiaries or relating to the ability of any Obligor to perform its
      obligations hereunder and under the Notes as from time to time may be
      reasonably requested by any such holder of Notes .

      Section 7.2. Officer's Certificate. Each set of financial statements
delivered to a holder of Notes pursuant to Section 7.1(a) or Section 7.1(b)
hereof shall be accompanied by a certificate of a Senior Financial Officer
setting forth:

            (a) Covenant Compliance -- the information (including detailed
      calculations) required in order to establish whether the Obligors were in
      compliance with the requirements of Section 10.1 through Section 10.5
      hereof, inclusive, during the quarterly or annual period covered by the
      statements then being furnished (including with respect to each such
      Section, where applicable, the calculations of the maximum or minimum
      amount, ratio or percentage, as the case may be, permissible under the
      terms of such Sections, and the calculation of the amount, ratio or
      percentage then in existence); and

            (b) Event of Default -- a statement that such officer has reviewed
      the relevant terms hereof and has made, or caused to be made, under his or
      her supervision, a review of the transactions and conditions of the
      Obligors and their Subsidiaries from the beginning of the quarterly or
      annual period covered by the statements then being furnished to the date
      of the certificate and that such review has not disclosed the existence
      during such period of any condition or event that constitutes a Default or
      an Event of Default or, if any such condition or event existed or exists
      (including, without limitation, any such event or condition resulting from
      the failure of any Obligor or any Subsidiary to comply with any
      Environmental Law), specifying the nature and period of existence

                                      A-17
<PAGE>

      thereof and what action the Obligors shall have taken or proposes to take
      with respect thereto.

      Section 7.3. Inspection. The Obligors shall permit the representatives of
each holder of Notes that is an Institutional Investor:

            (a) No Default -- if no Default or Event of Default then exists, at
      the expense of such holder and upon reasonable prior notice to the
      Obligors, to visit the principal executive office of any Obligor, to
      discuss the affairs, finances and accounts of the Obligors and their
      Subsidiaries with the Obligors' officers, and (with the consent of the
      Obligors, which consent will not be unreasonably withheld) their
      independent public accountants, and (with the consent of the Obligors,
      which consent will not be unreasonably withheld) to visit the other
      offices and properties of the Obligors and each Subsidiary, all at such
      reasonable times and as often as may be reasonably requested in writing;
      and

            (b) Default -- if a Default or Event of Default then exists, at the
      expense of the Obligors, to visit and inspect any of the offices or
      properties of any Obligor or any Subsidiary, to examine all their
      respective books of account, records, reports and other papers, to make
      copies and extracts therefrom, and to discuss their respective affairs,
      finances and accounts with their respective officers and independent
      public accountants (and by this provision the Obligors authorizes said
      accountants to discuss the affairs, finances and accounts of the Obligors
      and its Subsidiaries), all at such times and as often as may be requested.

SECTION 8. PAYMENT OF THE NOTES.

      Section 8.1. Required Prepayments. On June 28, 2008 and on each June 28
thereafter to and including June 28, 2013, the Obligors will prepay $21,428,571
principal amount (or such lesser principal amount as shall then be outstanding)
of the Series 2004-A Notes at par and without payment of Make-Whole Amount or
any other premium. The entire unpaid principal amount of the Series 2004-A Notes
shall become due and payable on June 28, 2014.

      Upon any partial prepayment of the Series 2004-A Notes pursuant to Section
8.2 or partial purchase thereof pursuant to Section 8.5, the principal amount of
each required prepayment of the Series 2004-A Notes becoming due under this
Section 8.1(a) on and after the date of such prepayment or purchase shall be
reduced in the same proportion as the aggregate unpaid principal amount of the
Series 2004-A Notes is reduced as a result of such prepayment or purchase.

      Section 8.2. Optional Prepayments with Make-Whole Amount. The Obligors
may, at their option, upon notice as provided below, prepay at any time, all, or
from time to time any part of, the Notes of any Series, in an amount not less
than $2,000,000 in the aggregate principal amount of the Notes of such Series
then outstanding in the case of a partial prepayment (or such lesser amount as
shall be required to effect a partial prepayment resulting from an offer of
prepayment pursuant to Section 10.4), at 100% of the principal amount so
prepaid, together with

                                      A-18
<PAGE>

interest accrued thereon to the date of such prepayment, plus any applicable
Make-Whole Amount) or other premium determined for the prepayment date with
respect to such principal amount of each Note then outstanding of the applicable
Series to be prepaid. The Obligors will give each holder of Notes of the Series
to be prepaid written notice of each optional prepayment under this Section 8.2
not less than thirty (30) days and not more than sixty (60) days prior to the
date fixed for such prepayment. Each such notice shall specify such date, the
aggregate principal amount of the Notes of the applicable Series to be prepaid
on such date, the principal amount of each Note held by such holder to be
prepaid (determined in accordance with Section 8.3), and the interest to be paid
on the prepayment date with respect to such principal amount being prepaid, and
shall be accompanied by a certificate of a Senior Financial Officer as to the
estimated Make-Whole Amount or other premium due in connection with such
prepayment (calculated as if the date of such notice were the date of the
prepayment), setting forth the details of such computation. Two (2) Business
Days prior to such prepayment, the Obligors shall deliver to each holder of
Notes of the Series to be prepaid a certificate of a Senior Financial Officer
specifying the calculation of each such Make-Whole Amount as of the specified
prepayment date.

      Section 8.3. Allocation of Partial Prepayments. Except as otherwise set
forth in any Supplement with respect to any Series of Additional Notes, all
partial prepayments made with respect to any Series of Notes to be prepaid shall
be allocated among all of the Notes of such Series at the time outstanding in
proportion, as nearly as practicable, to the respective unpaid principal amounts
thereof. In the case of each partial prepayment of the Notes pursuant to the
provisions of Section 12.1(a) or (b), the principal amount of the Notes shall be
allocated among all of the Notes at the time outstanding in proportion, as
nearly as practicable, to the respective unpaid principal amounts thereof.

      Section 8.4. Maturity; Surrender, Etc. In the case of each prepayment of
Notes pursuant to this Section 8, the principal amount of each Note to be
prepaid shall mature and become due and payable on the date fixed for such
prepayment, together with interest on such principal amount accrued to such date
and the applicable Make-Whole Amount or other premium, if any. From and after
such date, unless the Obligors shall fail to pay such principal amount when so
due and payable, together with the interest and Make-Whole Amount or other
premium, if any, as aforesaid, interest on such principal amount shall cease to
accrue. Any Note paid or prepaid in full shall be surrendered to any Obligor and
cancelled and shall not be reissued, and no Note shall be issued in lieu of any
prepaid principal amount of any Note.

      Section 8.5. Purchase of Notes. None of the Obligors will, nor will they
permit any Affiliate to purchase, redeem, prepay or otherwise acquire, directly
or indirectly, any of the outstanding Notes except (a) upon the payment or
prepayment of the Notes of any Series in accordance with the terms of this
Agreement (including any Supplement hereto) and the Notes or (b) pursuant to a
written offer to purchase any outstanding Notes made by the Obligors or an
Affiliate pro rata to the holders of the Notes upon the same terms and
conditions. The Obligors will promptly cancel all Notes acquired by any Obligor
or any Affiliate pursuant to any payment, prepayment or purchase of Notes
pursuant to any provision of this Agreement and no Notes may be issued in
substitution or exchange for any such Notes.

                                      A-19
<PAGE>

      Section 8.6. Make-Whole Amount for the Series 2004-A Notes. The term
"Make-Whole Amount" means with respect to a Series 2004-A Note an amount equal
to the excess, if any, of the Discounted Value of the Remaining Scheduled
Payments with respect to the Called Principal of the Series 2004-A Note, over
the amount of such Called Principal, provided that the Make-Whole Amount may in
no event be less than zero. For the purposes of determining the Make-Whole
Amount, the following terms have the following meanings:

            "Called Principal" means, with respect to a Series 2004-A Note, the
      principal of the Series 2004-A Note that is to be prepaid pursuant to
      Section 8.2 or has become or is declared to be immediately due and payable
      pursuant to Section 12.1, as the context requires.

            "Discounted Value" means, with respect to the Called Principal of a
      Series 2004-A Note, the amount obtained by discounting all Remaining
      Scheduled Payments with respect to such Called Principal from their
      respective scheduled due dates to the Settlement Date with respect to such
      Called Principal, in accordance with accepted financial practice and at a
      discount factor (applied on the same periodic basis as that on which
      interest on the Series 2004-A Note is payable) equal to the Reinvestment
      Yield with respect to such Called Principal.

            "Reinvestment Yield" means, with respect to the Called Principal of
      a Series 2004-A Note, 0.50% plus the yield to maturity implied by (i) the
      yields reported, as of 10:00 A.M. (New York City time) on the second
      Business Day preceding the Settlement Date with respect to such Called
      Principal, on the display designated as "PX-1" on the Bloomberg Financial
      Market Screen (or such other display as may replace such display) for
      actively traded U.S. Treasury securities having a maturity equal to the
      Remaining Average Life of such Called Principal as of such Settlement
      Date, or (ii) if such yields are not reported as of such time or the
      yields reported as of such time are not ascertainable, the Treasury
      Constant Maturity Series Yields reported, for the latest day for which
      such yields have been so reported as of the second Business Day preceding
      the Settlement Date with respect to such Called Principal, in Federal
      Reserve Statistical Release H.15 (519) (or any comparable successor
      publication) for actively traded U.S. Treasury securities having a
      constant maturity equal to the Remaining Average Life of such Called
      Principal as of such Settlement Date. Such implied yield will be
      determined, if necessary, by (a) converting U.S. Treasury bill quotations
      to bond-equivalent yields in accordance with accepted financial practice
      and (b) interpolating linearly on a straight line basis between (1) the
      actively traded U.S. Treasury security with the maturity closest to and
      greater than the Remaining Average Life and (2) the actively traded U.S.
      Treasury security with the maturity closest to and less than the Remaining
      Average Life.

            "Remaining Average Life" means, with respect to any Called
      Principal, the number of years (calculated to the nearest one-twelfth
      year) obtained by dividing (i) such Called Principal into (ii) the sum of
      the products obtained by multiplying (a) the principal component of each
      Remaining Scheduled Payment with respect to such Called Principal by (b)
      the number of years (calculated to the nearest one-twelfth year) that will
      elapse

                                      A-20
<PAGE>

      between the Settlement Date with respect to such Called Principal and the
      scheduled due date of such Remaining Scheduled Payment.

            "Remaining Scheduled Payments" means, with respect to the Called
      Principal of a Series 2004-A Note, all payments of such Called Principal
      and interest thereon that would be due after the Settlement Date with
      respect to such Called Principal if no payment of such Called Principal
      were made prior to its scheduled due date, provided that if such
      Settlement Date is not a date on which interest payments are due to be
      made under the terms of the Series 2004-A Note, then the amount of the
      next succeeding scheduled interest payment will be reduced by the amount
      of interest accrued to such Settlement Date and required to be paid on
      such Settlement Date pursuant to Section 8.2 or 12.1.

            "Settlement Date" means, with respect to the Called Principal of a
      Series 2004-A Note, the date on which such Called Principal is to be
      prepaid pursuant to Section 8.2 or has become or is declared to be
      immediately due and payable pursuant to Section 12.1, as the context
      requires.

SECTION 9. AFFIRMATIVE COVENANTS.

      Each Obligor jointly and severally covenants that so long as any of the
Notes are outstanding:

      Section 9.1. Compliance with Law. The Obligors will, and will cause each
of their Subsidiaries to, comply with all laws, ordinances or governmental rules
or regulations to which each of them is subject, including, without limitation,
Environmental Laws, and will obtain and maintain in effect all licenses,
certificates, permits, franchises and other governmental authorizations
necessary to the ownership of their respective properties or to the conduct of
their respective businesses, in each case to the extent necessary to ensure that
non-compliance with such laws, ordinances or governmental rules or regulations
or failures to obtain or maintain in effect such licenses, certificates,
permits, franchises and other governmental authorizations could not,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect.

      Section 9.2. Insurance. The Obligors will, and will cause each of their
Subsidiaries to, maintain, with financially sound and reputable insurers,
insurance with respect to their respective properties and businesses against
such casualties and contingencies, of such types, on such terms and in such
amounts (including deductibles, co-insurance and self-insurance, if adequate
reserves are maintained with respect thereto) as is customary in the case of
entities of established reputations engaged in the same or a similar business
and similarly situated except for any non-maintenance that would not reasonably
be expected to have a Material Adverse Effect.

      Section 9.3. Maintenance of Properties. The Obligors will, and will cause
each of their Subsidiaries to, maintain and keep, or cause to be maintained and
kept, their respective properties in good repair, working order and condition
(other than ordinary wear and tear), so that the business carried on in
connection therewith may be properly conducted at all times, provided that this
Section shall not prevent any Obligor or any Subsidiary from discontinuing the
operation and the maintenance of any of its properties if such discontinuance is
desirable in the conduct of its

                                      A-21
<PAGE>

business and such Obligor has concluded that such discontinuance could not,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect.

      Section 9.4. Payment of Taxes and Claims. The Obligors will, and will
cause each of their Subsidiaries to, file all tax returns required to be filed
in any jurisdiction and to pay and discharge all taxes shown to be due and
payable on such returns and all other taxes, assessments, governmental charges,
or levies imposed on them or any of their properties, assets, income or
franchises, to the extent such taxes and assessments have become due and payable
and before they have become delinquent and all claims for which sums have become
due and payable that have or might become a Lien on properties or assets of any
Obligor or any Subsidiary not permitted by Section 10.4, provided that none of
the Obligors nor any Subsidiary need pay any such tax or assessment or claims if
(i) the amount, applicability or validity thereof is contested by any Obligor or
such Subsidiary on a timely basis in good faith and in appropriate proceedings,
and such Obligor or such Subsidiary has established adequate reserves therefor
in accordance with GAAP on the books of the Obligors or such Subsidiary or (ii)
the non-filing or nonpayment, as the case may be, of all such taxes and
assessments in the aggregate could not reasonably be expected to have a Material
Adverse Effect.

      Section 9.5. Corporate Existence, Etc. Subject to Sections 10.4 and 10.5,
each Obligor will at all times preserve and keep in full force and effect its
corporate existence, and will at all times preserve and keep in full force and
effect the corporate, partnership or limited liability company existence of each
of its Subsidiaries (unless merged into any Obligor or a Subsidiary) and all
rights and franchises of such Obligor and its Subsidiaries unless, in the good
faith judgment of such Obligor, the termination of or failure to preserve and
keep in full force and effect such corporate, partnership or limited liability
company existence, right or franchise could not, individually or in the
aggregate, reasonably be expected to have a Material Adverse Effect.

      Section 9.6. Additional Subsidiary Guarantors. The Obligors will cause any
Subsidiary which is required by the terms of any Senior Debt (including the
Senior Credit Agreement) to become a party to, or otherwise guarantee, such
Senior Debt, to enter into the Subsidiary Guaranty and deliver to each of the
holders of the Notes (concurrently with the incurrence of any such obligation
pursuant to such Senior Debt) the following items:

            (a) a joinder agreement in respect of the Subsidiary Guaranty;

            (b) a certificate signed by the President, a Vice President or
      another authorized Responsible Officer of the Obligors making
      representations and warranties to the effect of those contained in
      Sections 5.4, 5.6 and 5.7, with respect to such Subsidiary and the
      Subsidiary Guaranty, as applicable; and

            (c) an opinion of counsel (who may be in-house counsel for the
      Obligors) addressed to each of the holders of the Notes reasonably
      satisfactory to the Required Holders, to the effect that the Subsidiary
      Guaranty by such Person has been duly authorized, executed and delivered
      and that the Subsidiary Guaranty constitutes the legal, valid and binding
      contract and agreement of such Person enforceable in accordance with its
      terms, except as an enforcement of such terms may be limited by
      bankruptcy,

                                      A-22
<PAGE>

      insolvency, fraudulent conveyance and similar laws affecting the
      enforcement of creditors' rights generally and by general equitable
      principles.

      Section 9.7. Notes to Rank Pari Passu. The Notes and all other obligations
under this Agreement of the Obligors are and at all times shall remain direct
and unsecured obligations of the Obligors ranking pari passu as against the
assets of the Obligors with all other Notes from time to time issued and
outstanding hereunder without any preference among themselves and pari passu
with all other present and future unsecured Debt (actual or contingent) of the
Obligors which is not expressed to be subordinate or junior in rank to any other
unsecured Debt of the Obligors.

SECTION 10. NEGATIVE COVENANTS.

      Each Obligor jointly and severally covenants that so long as any of the
Notes are outstanding:

      Section 10.1. Consolidated Debt to Consolidated EBITDA. The Obligors will
not, at any time, permit the ratio of Consolidated Debt to Consolidated EBITDA
(calculated as at the end of each fiscal quarter for the four consecutive fiscal
quarters then ended) to exceed 3.50 to 1.00.

      Section 10.2. Priority Debt. The Obligors will not, at any time, permit
the aggregate amount of all Priority Debt to exceed 25% of Consolidated Net
Worth, determined as of the end of the then most recently ended fiscal quarter
of the Company.

      Section 10.3. Limitation on Liens. The Obligors will not, and will not
permit any of their Subsidiaries to, directly or indirectly create, incur,
assume or permit to exist (upon the happening of a contingency or otherwise) any
Lien on or with respect to any property or asset (including, without limitation,
any document or instrument in respect of goods or accounts receivable) of the
Obligors or any such Subsidiary, whether now owned or held or hereafter
acquired, or any income or profits therefrom, or assign or otherwise convey any
right to receive income or profits (unless it makes, or causes to be made,
effective provision whereby the Notes will be equally and ratably secured with
any and all other obligations thereby secured, such security to be pursuant to
an agreement reasonably satisfactory to the Required Holders and, in any such
case, the Notes shall have the benefit, to the fullest extent that, and with
such priority as, the holders of the Notes may be entitled under applicable law,
of an equitable Lien on such property), except:

            (a) Liens for taxes, assessments or other governmental charges that
      are not yet due and payable or the payment of which is not at the time
      required by Section 9.4;

            (b) any attachment or judgment Lien, unless the judgment it secures
      shall not, within sixty (60) days after the entry thereof, have been
      discharged or execution thereof stayed pending appeal, or shall not have
      been discharged within sixty (60) days after the expiration of any such
      stay;

                                      A-23
<PAGE>

            (c) Liens incidental to the conduct of business or the ownership of
      properties and assets (including landlords', carriers', warehousemen's,
      mechanics', materialmen's and other similar Liens for sums not yet due and
      payable) and Liens to secure the performance of bids, tenders, leases, or
      trade contracts, or to secure statutory obligations (including obligations
      under workers compensation, unemployment insurance and other social
      security legislation), surety or appeal bonds or other Liens incurred in
      the ordinary course of business and not in connection with the borrowing
      of money;

            (d) encumbrances in the nature of leases, subleases, zoning
      restrictions, easements, rights-of-way, restrictions and other similar
      charges, encumbrances, or defects of title incidental to the ownership of
      property or assets or the ordinary conduct of the business of the Obligors
      or any of their Subsidiaries, on Liens incidental to minor survey
      exceptions and the like, provided that such Liens do not, in the
      aggregate, materially detract from the value of such property;

            (e) Liens securing Debt of a Subsidiary to the Obligors or to a
      Wholly-Owned Subsidiary;

            (f) Liens granted by Subsidiary Guarantors to Brady Investment Co.
      that secure intercompany Debt, provided that Brady Investment Co. shall at
      all times remain a Wholly-Owned Subsidiary;

            (g) Liens securing Debt existing on property or assets of the
      Obligors or their Subsidiaries existing as of the date of Closing and
      reflected in Schedule 10.3;

            (h) Liens incurred after the date of Closing given to secure the
      payment of the purchase price incurred in connection with the acquisition,
      construction or improvement of property (other than accounts receivable or
      inventory) useful and intended to be used in carrying on the business of
      any Obligor or any Subsidiary, including Liens existing on such property
      at the time of acquisition or construction thereof or Liens incurred
      within 365 days of such acquisition or completion of such construction or
      improvement, provided that (i) the Lien shall attach solely to the
      property acquired, purchased, constructed or improved; (ii) at the time of
      acquisition, construction or improvement of such property, the aggregate
      amount remaining unpaid on all Debt secured by Liens on such property,
      whether or not assumed by such Obligors or such Subsidiary, shall not
      exceed the lesser of (y) the cost of such acquisition, construction or
      improvement or (z) the Fair Market Value of such property (as determined
      in good faith by one or more officers of an Obligor to whom authority to
      enter into the transaction has been delegated by the board of directors of
      such Obligor); and (iii) at the time of such incurrence and after giving
      effect thereto, no Default or Event of Default would exist;

            (i) any Lien existing on property of a Person immediately prior to
      its being consolidated with or merged into any Obligor or any Subsidiary
      or its becoming a Subsidiary, or substantially all of its assets are
      acquired by any Obligor or Subsidiary, or any Lien existing on any
      property acquired by any Obligor or any Subsidiary at the time such
      property is so acquired (whether or not the Debt secured thereby shall
      have been

                                      A-24
<PAGE>

      assumed), provided that (i) no such Lien shall have been created or
      assumed in contemplation of such consolidation or merger or such Person's
      becoming a Subsidiary or such acquisition of property, (ii) each such Lien
      shall extend solely to the item or items of property so acquired and, if
      required by the terms of the instrument originally creating such Lien,
      other property which is an improvement to or is acquired for specific use
      in connection with such acquired property, and (iii) at the time of such
      incurrence and after giving effect thereto, no Default or Event of Default
      would exist;

            (j) any extensions, renewals or replacements of any Lien permitted
      by the preceding subparagraphs (e), (f), (h) and (i) of this Section 10.3,
      provided that (i) no additional property shall be encumbered by such
      Liens, (ii) the unpaid principal amount of the Debt or other obligations
      secured thereby shall not be increased on or after the date of any
      extension, renewal or replacement, and (iii) at such time and immediately
      after giving effect thereto, no Default or Event of Default shall have
      occurred and be continuing;

            (k) Liens securing Priority Debt of the Obligors or any Subsidiary,
      provided that the aggregate principal amount of any such Priority Debt
      shall be permitted by Section 10.2.

      Section 10.4. Sales of Assets. The Obligors will not, and will not permit
any Subsidiary to, sell, lease or otherwise dispose of any substantial part (as
defined below) of the assets of the Obligors and their Subsidiaries (including
without limitation the sale or transfer of assets in a sale and leaseback
transaction or a securitization transaction or a sale of equity interest in any
Subsidiary); provided, however, that any Obligor or any Subsidiary may sell,
lease or otherwise dispose of assets constituting a substantial part of the
assets of the Obligors and their Subsidiaries if such assets are sold in an arms
length transaction and, at such time and after giving effect thereto, no Default
or Event of Default shall have occurred and be continuing and an amount equal to
the net proceeds received from such sale, lease or other disposition shall be
used within 365 days of such sale, lease or disposition, in any combination:

            (1) to acquire productive assets used or useful in carrying on the
      business of the Obligors and their Subsidiaries and having a value at
      least equal to the value of such assets sold, leased or otherwise disposed
      of; or

            (2) to prepay or retire Senior Debt of the Obligors and/or their
      Subsidiaries, provided that (i) the Obligors shall offer to prepay each
      outstanding Note in a principal amount which equals the Ratable Portion
      for such Note, and (ii) any such prepayment of the Notes shall be made at
      par, together with accrued interest thereon to the date of such
      prepayment, but without the payment of the Make-Whole Amount. Any offer of
      prepayment of the Notes pursuant to this Section 10.4 shall be given to
      each holder of the Notes by written notice that shall be delivered not
      less than thirty (30) days and not more than sixty (60) days prior to the
      proposed prepayment date. Each such notice shall state that it is given
      pursuant to this Section and that the offer set forth in such notice must
      be accepted by such holder in writing and shall also set forth (i) the
      prepayment date, (ii) a description of the circumstances which give rise
      to the proposed prepayment and (iii) a

                                      A-25
<PAGE>

      calculation of the Ratable Portion for such holder's Notes. Each holder of
      the Notes which desires to have its Notes prepaid shall notify any Obligor
      in writing delivered not less than five (5) Business Days prior to the
      proposed prepayment date of its acceptance of such offer of prepayment.
      Prepayment of Notes pursuant to this Section 10.4 shall be made in
      accordance with Section 8.2 and Section 8.4 of the Note Agreement.

      As used in this Section 10.4, a sale, lease or other disposition of assets
shall be deemed to be a "substantial part" of the assets of the Obligors and
their Subsidiaries if the book value of such assets, when added to the book
value of all other assets sold, leased or otherwise disposed of by the Obligors
and their Subsidiaries during the period of 12 consecutive months ending on the
date of such sale, lease or other disposition, exceeds 15% of the book value of
Consolidated Total Assets, determined as of the end of the fiscal year
immediately preceding such sale, lease or other disposition; provided that there
shall be excluded from any determination of a "substantial part" any (i) sale or
disposition of assets in the ordinary course of business of the Obligors and
their Subsidiaries, (ii) any transfer of assets from any Obligor to any
Wholly-Owned Subsidiary or from any Subsidiary to any Obligor or a Wholly-Owned
Subsidiary and (iii) any sale or transfer of property acquired by any Obligor or
any Subsidiary after the date of this Agreement to any Person within 365 days
following the acquisition or construction of such property by such Obligor or
any Subsidiary if an Obligor or a Subsidiary shall concurrently with such sale
or transfer, lease such property, as lessee.

      Section 10.5. Merger and Consolidation. The Obligors will not, and will
not permit any of their Subsidiaries to, consolidate with or merge with any
other Person or convey, transfer or lease substantially all of its assets in a
single transaction or series of transactions to any Person; provided that:

            (1) any Subsidiary of the Obligors may (x) consolidate with or merge
      with, or convey, transfer or lease substantially all of its assets in a
      single transaction or series of transactions to, (i) any Obligor or a
      Subsidiary so long as in any merger or consolidation involving the
      Company, the Company shall be the surviving or continuing corporation or
      (ii) any other Person so long as the survivor is the Subsidiary, or (y)
      convey, transfer or lease all of its assets in compliance with the
      provisions of Section 10.4;

            (2) any Obligor may consolidate with or merge with, or convey,
      transfer or lease substantially all of its assets in a single transaction
      or series of transactions to, any other Obligor; and

            (3) the foregoing restriction does not apply to the consolidation or
      merger of any Obligor with, or the conveyance, transfer or lease of
      substantially all of the assets of any Obligor in a single transaction or
      series of transactions to, any Person so long as:

                  (a) the successor formed by such consolidation or the survivor
            of such merger or the Person that acquires by conveyance, transfer
            or lease substantially all of the assets of an Obligor as an
            entirety, as the case may be (the "Successor Corporation"), shall be
            a solvent corporation or limited liability company

                                      A-26
<PAGE>

            organized and existing under the laws of the United States of
            America, any State thereof or the District of Columbia;

                  (b) if such Obligor is not the Successor Corporation, such
            Successor Corporation shall have executed and delivered to each
            holder of Notes its assumption of the due and punctual performance
            and observance of each covenant and condition of this Agreement (and
            each Supplement thereto) and the Notes (pursuant to such agreements
            and instruments as shall be reasonably satisfactory to the Required
            Holders), and the Successor Corporation shall have caused to be
            delivered to each holder of Notes (A) an opinion of nationally
            recognized independent counsel, to the effect that all agreements or
            instruments effecting such assumption are enforceable in accordance
            with their terms and (B) an acknowledgment from each Subsidiary
            Guarantor that the Subsidiary Guaranty continues in full force and
            effect; and

                  (c) immediately after giving effect to such transaction no
            Default or Event of Default would exist.

      Section 10.6. Nature of Business. The Obligors and their Subsidiaries will
not engage in any business, if, as a result, when taken as a whole, the general
nature of the business of the Obligors and their Subsidiaries would be
substantially changed from the general nature of the business conducted by the
Obligors and their Subsidiaries on the date of this Agreement as described in
the Memorandum.

      Section 10.7. Transactions with Affiliates. The Obligors will not and will
not permit any Subsidiary to enter into directly or indirectly any Material
transaction or Material group of related transactions (including without
limitation the purchase, lease, sale or exchange of properties of any kind or
the rendering of any service) with any Affiliate (other than any Obligor or
another Subsidiary), except in the ordinary course and upon fair and reasonable
terms that are not materially less favorable to the Obligors or such Subsidiary
than would be obtainable in a comparable arm's-length transaction with a Person
not an Affiliate.

SECTION 11. EVENTS OF DEFAULT.

      An "Event of Default" shall exist if any of the following conditions or
events shall occur and be continuing:

            (a) any Obligor defaults in the payment of any principal or
      Make-Whole Amount, if any, on any Note when the same becomes due and
      payable, whether at maturity or at a date fixed for prepayment or by
      declaration or otherwise; or

            (b) any Obligor defaults in the payment of any interest on any Note
      for more than five (5) Business Days after the same becomes due and
      payable; or

            (c) any Obligor defaults in the performance of or compliance with
      any term contained in Sections 10.1 through 10.5, inclusive, or any
      covenant in a Supplement

                                      A-27
<PAGE>

      which specifically provides that it shall have the benefit of this
      paragraph (c) or any Subsidiary Guarantor defaults in the performance of
      or compliance with any term of the Subsidiary Guaranty beyond any period
      of grace or cure period provided with respect thereto; or

            (d) any Obligor defaults in the performance of or compliance with
      any term contained herein or in any Supplement (other than those referred
      to in paragraphs (a), (b) and (c) of this Section 11) and such default is
      not remedied within thirty (30) days after the earlier of (i) a
      Responsible Officer obtaining actual knowledge of such default or (ii) any
      Obligor receiving written notice of such default from any holder of a Note
      (any such written notice to be identified as a "notice of default" and to
      refer specifically to this paragraph (d) of Section 11); or

            (e) any Subsidiary Guaranty ceases to be a legally valid, binding
      and enforceable obligation or contract of a Subsidiary Guarantor (other
      than upon a release of any Subsidiary Guarantor from a Subsidiary Guaranty
      in accordance with the terms of Section 2.3(b) hereof), or any Subsidiary
      Guarantor or any Affiliate by, through or on account of any such Person,
      challenges the validity, binding nature or enforceability of any such
      Subsidiary Guaranty; or

            (f) any representation or warranty made in writing by or on behalf
      of any Obligor or any Subsidiary Guarantor or by any officer of any
      Obligor or any Subsidiary Guarantor in any writing furnished in connection
      with the transactions contemplated hereby or by any Subsidiary Guaranty
      proves to have been false or incorrect in any material respect on the date
      as of which made; or

            (g) (i) any Obligor or any Subsidiary is in default (as principal or
      as guarantor or other surety) in the payment of any principal of or
      premium or make-whole amount or interest (in the payment amount of at
      least $100,000) on any Debt other than the Notes that is outstanding in an
      aggregate principal amount of greater than $15,000,000 beyond any period
      of grace provided with respect thereto, or (ii) any Obligor or any
      Subsidiary is in default in the performance of or compliance with any term
      of any instrument, mortgage, indenture or other agreement relating to any
      Debt other than the Notes in an aggregate principal amount exceeding
      $15,000,000, and as a consequence of such default such Debt has become, or
      has been declared, due and payable or one or more Persons has the right to
      declare such Debt to be due and payable before its stated maturity or
      before its regularly scheduled dates of payment, or (iii) as a consequence
      of the occurrence or continuation of any event or condition (other than
      the passage of time or the right of the holder of Debt to convert such
      Debt into equity interests), any Obligor or any Subsidiary has become
      obligated to purchase or repay Debt other than the Notes before its
      regular maturity or before its regularly scheduled dates of payment in an
      aggregate outstanding principal amount exceeding $15,000,000 or one or
      more Persons have the right to require any Obligor or any Subsidiary to
      purchase or repay such Debt; or

            (h) any Obligor, any Material Subsidiary or any Subsidiary Guarantor
      (i) is generally not paying, or admits in writing its inability to pay,
      its debts as they become

                                      A-28
<PAGE>

      due, (ii) files, or consents by answer or otherwise to the filing against
      it of, a petition for relief or reorganization or arrangement or any other
      petition in bankruptcy, for liquidation or to take advantage of any
      bankruptcy, insolvency, reorganization, moratorium or other similar law of
      any jurisdiction, (iii) makes an assignment for the benefit of its
      creditors, (iv) consents to the appointment of a custodian, receiver,
      trustee or other officer with similar powers with respect to it or with
      respect to any substantial part of its property, (v) is adjudicated as
      insolvent or to be liquidated, or (vi) takes corporate action for the
      purpose of any of the foregoing; or

            (i) a court or governmental authority of competent jurisdiction
      enters an order appointing, without consent by any Obligor, any of its
      Material Subsidiaries or any Subsidiary Guarantor, a custodian, receiver,
      trustee or other officer with similar powers with respect to it or with
      respect to any substantial part of its property, or constituting an order
      for relief or approving a petition for relief or reorganization or any
      other petition in bankruptcy or for liquidation or to take advantage of
      any bankruptcy or insolvency law of any jurisdiction, or ordering the
      dissolution, winding-up or liquidation of any Obligor, any of its Material
      Subsidiaries or any Subsidiary Guarantor, or any such petition shall be
      filed against any Obligor, any of its Material Subsidiaries or any
      Subsidiary Guarantor and such petition shall not be dismissed within sixty
      (60) days; or

            (j) a final judgment or judgments at any one time outstanding for
      the payment of money aggregating in excess of $15,000,000 (other than any
      judgment in which a third party insurance provider has agreed in writing
      that it shall pay the full amount of such judgment) are rendered against
      one or more of any Obligor, its Subsidiaries or any Subsidiary Guarantor
      and which judgments are not, within sixty (60) days after entry thereof,
      bonded, discharged or stayed pending appeal, or are not discharged within
      sixty (60) days after the expiration of such stay; or

            (k) if (i) any Plan shall fail to satisfy the minimum funding
      standards of ERISA or the Code for any plan year or part thereof or a
      waiver of such standards or extension of any amortization period is sought
      or granted under Section 412 of the Code, (ii) a notice of intent to
      terminate any Plan shall have been or is reasonably expected to be filed
      with the PBGC or the PBGC shall have instituted proceedings under Section
      4042 of ERISA to terminate or appoint a trustee to administer any Plan or
      the PBGC shall have notified any Obligor or any ERISA Affiliate that a
      Plan may become a subject of any such proceedings, (iii) the aggregate
      "amount of unfunded benefit liabilities" (within the meaning of Section
      4001(a)(18) of ERISA) under all Plans, determined in accordance with Title
      IV of ERISA, shall exceed $15,000,000, (iv) any Obligor or any ERISA
      Affiliate shall have incurred or is reasonably expected to incur any
      liability pursuant to Title I or IV of ERISA or the penalty or excise tax
      provisions of the Code relating to employee benefit plans, (v) any Obligor
      or any ERISA Affiliate withdraws from any Multiemployer Plan, or (vi) any
      Obligor or any Subsidiary establishes or amends any employee welfare
      benefit plan that provides post-employment welfare benefits in a manner
      that would increase the liability of any Obligor or any Subsidiary
      thereunder; and any such event or events described in clauses (i) through
      (vi) above, either individually or

                                      A-29
<PAGE>

      together with any other such event or events, could reasonably be expected
      to have a Material Adverse Effect.

As used in Section 11(k), the terms "employee benefit plan" and "employee
welfare benefit plan" shall have the respective meanings assigned to such terms
in Section 3 of ERISA.

SECTION 12. REMEDIES ON DEFAULT, ETC.

      Section 12.1. Acceleration. (a) If an Event of Default with respect to the
Obligors described in paragraph (h) or (i) of Section 11 (other than an Event of
Default described in clause (i) of paragraph (h) or described in clause (vi) of
paragraph (h) by virtue of the fact that such clause encompasses clause (i) of
paragraph (h)) has occurred, all the Notes of every Series then outstanding
shall automatically become immediately due and payable.

      (b) If any other Event of Default has occurred and is continuing, any
holder or holders of more than 50% in aggregate principal amount of the Notes at
the time outstanding may at any time at its or their option, by notice or
notices to the Obligors, declare all the Notes of every Series then outstanding
to be immediately due and payable.

      (c) If any Event of Default described in paragraph (a) or (b) of Section
11 has occurred and is continuing with respect to any Notes, any holder or
holders of Notes at the time outstanding affected by such Event of Default may
at any time, at its or their option, by notice or notices to the Obligors,
declare all the Notes held by such holder or holders to be immediately due and
payable.

      Upon any Note's becoming due and payable under this Section 12.1, whether
automatically or by declaration, such Note will forthwith mature and the entire
unpaid principal amount of such Note, plus all accrued and unpaid interest
thereon and the Make-Whole Amount or other premium determined in respect of such
principal amount (to the full extent permitted by applicable law), shall all be
immediately due and payable, in each and every case without presentment, demand,
protest or further notice, all of which are hereby waived. Each Obligor
acknowledges, and the parties hereto agree, that each holder of a Note has the
right to maintain its investment in the Notes free from repayment by the
Obligors (except as herein specifically provided for) and that the provision for
payment of a Make-Whole Amount or other premium by the Obligors in the event
that the Notes are prepaid or are accelerated as a result of an Event of
Default, is intended to provide compensation for the deprivation of such right
under such circumstances.

      Section 12.2. Other Remedies. If any Default or Event of Default has
occurred and is continuing, and irrespective of whether any Notes have become or
have been declared immediately due and payable under Section 12.1, the holder of
any Note at the time outstanding may proceed to protect and enforce the rights
of such holder by an action at law, suit in equity or other appropriate
proceeding, whether for the specific performance of any agreement contained
herein or in any Note, or for an injunction against a violation of any of the
terms hereof or thereof, or in aid of the exercise of any power granted hereby
or thereby or by law or otherwise.

                                      A-30
<PAGE>

      Section 12.3. Rescission. At any time after the Notes have been declared
due and payable pursuant to clause (b) or (c) of Section 12.1, the holders of
more than 50% in aggregate principal amount of the Notes then outstanding, by
written notice to the Obligors, may rescind and annul any such declaration and
its consequences if (a) the Obligors have paid all overdue interest on the
Notes, all principal of and Make-Whole Amount or premium, if any, on any Notes
that are due and payable and are unpaid other than by reason of such
declaration, and all interest on such overdue principal and Make-Whole Amount or
premium, if any, and (to the extent permitted by applicable law) any overdue
interest in respect of the Notes, at the Default Rate, (b) all Events of Default
and Defaults, other than non-payment of amounts that have become due solely by
reason of such declaration, have been cured or have been waived pursuant to
Section 17, and (c) no judgment or decree has been entered for the payment of
any monies due pursuant hereto or to any Notes. No rescission and annulment
under this Section 12.3 will extend to or affect any subsequent Event of Default
or Default or impair any right consequent thereon.

      Section 12.4. No Waivers or Election of Remedies, Expenses, Etc. No course
of dealing and no delay on the part of any holder of any Note in exercising any
right, power or remedy shall operate as a waiver thereof or otherwise prejudice
such holder's rights, powers or remedies. No right, power or remedy conferred by
this Agreement or by any Note upon any holder thereof shall be exclusive of any
other right, power or remedy referred to herein or therein or now or hereafter
available at law, in equity, by statute or otherwise. Without limiting the
obligations of the Obligors under Section 15, the Obligors will pay to the
holder of each Note on demand such further amount as shall be sufficient to
cover all costs and expenses of such holder incurred in any enforcement or
collection under this Section 12, including, without limitation, reasonable
attorneys' fees, expenses and disbursements.

SECTION 13. REGISTRATION; EXCHANGE; SUBSTITUTION OF NOTES.

      Section 13.1. Registration of Notes. The Company shall keep at its
principal executive office a register for the registration and registration of
transfers of Notes. The name and address of each holder of one or more Notes,
each transfer thereof and the name and address of each transferee of one or more
Notes shall be registered in such register. Prior to due presentment for
registration of transfer, the Person in whose name any Note shall be registered
shall be deemed and treated as the owner and holder thereof for all purposes
hereof, and the Obligors shall not be affected by any notice or knowledge to the
contrary. The Obligors shall give to any holder of a Note that is an
Institutional Investor promptly upon request therefor, a complete and correct
copy of the names and addresses of all registered holders of Notes.

      Section 13.2. Transfer and Exchange of Notes. Upon surrender of any Note
at the principal executive office of the Company for registration of transfer or
exchange (and in the case of a surrender for registration of transfer, duly
endorsed or accompanied by a written instrument of transfer duly executed by the
registered holder of such Note or its attorney duly authorized in writing and
accompanied by the address for notices of each transferee of such Note or part
thereof), the Obligors shall execute and deliver not more than five (5) Business
Days following surrender of such Note, at the Obligors' expense (except as
provided below), one or more new Notes (as requested by the holder thereof) of
the same Series (and of the same tranche if such Series has separate tranches)
in exchange therefor, in an aggregate principal amount equal to the

                                      A-31
<PAGE>

unpaid principal amount of the surrendered Note. Each such new Note shall be
payable to such Person as such holder may request and shall be substantially in
the form of the Note of such Series originally issued hereunder or pursuant to
any Supplement. Each such new Note shall be dated and bear interest from the
date to which interest shall have been paid on the surrendered Note or dated the
date of the surrendered Note if no interest shall have been paid thereon. The
Obligors may require payment of a sum sufficient to cover any stamp tax or
governmental charge imposed in respect of any such transfer of Notes. Notes
shall not be transferred in denominations of less than $500,000, provided that
if necessary to enable the registration of transfer by a holder of its entire
holding of Notes, one Note may be in a denomination of less than $500,000. Any
transferee, by its acceptance of a Note registered in its name (or the name of
its nominee), shall be deemed to have made the representation set forth in
Section 6, provided that such holder may (in reliance upon information provided
by the Obligors, which shall not be unreasonably withheld) make a representation
to the effect that the purchase by such holder of any Note will not constitute a
non-exempt prohibited transaction under Section 406(a) of ERISA.

      The Notes have not been registered under the Securities Act or under the
securities laws of any state and may not be transferred or resold unless
registered under the Securities Act and all applicable state securities laws or
unless an exemption from the requirement for such registration is available.

      Section 13.3. Replacement of Notes. Upon receipt by the Obligors of
evidence reasonably satisfactory to them of the ownership of and the loss,
theft, destruction or mutilation of any Note (which evidence shall be, in the
case of an Institutional Investor, notice from such Institutional Investor of
such ownership and such loss, theft, destruction or mutilation), and

            (a) in the case of loss, theft or destruction, of indemnity
      reasonably satisfactory to them (provided that if the holder of such Note
      is, or is a nominee for, an original Purchaser or another holder of a Note
      with a minimum net worth of at least $50,000,000, such Person's own
      unsecured agreement of indemnity shall be deemed to be satisfactory), or

            (b) in the case of mutilation, upon surrender and cancellation
      thereof,

the Obligors at their own expense shall execute and deliver not more than five
(5) Business Days following satisfaction of such conditions, in lieu thereof, a
new Note of the same Series (and of the same tranche if such Series has separate
tranches), dated and bearing interest from the date to which interest shall have
been paid on such lost, stolen, destroyed or mutilated Note or dated the date of
such lost, stolen, destroyed or mutilated Note if no interest shall have been
paid thereon.

SECTION 14. PAYMENTS ON NOTES.

      Section 14.1. Place of Payment. Subject to Section 14.2, payments of
principal, Make-Whole Amount or other premium, if any, and interest becoming due
and payable on the Notes shall be made in New York, New York at the principal
office of Banc of America, N.A., in such jurisdiction. The Obligors may at any
time, by notice to each holder of a Note, change the place of payment of the
Notes so long as such place of payment shall be either the principal

                                      A-32
<PAGE>

office of the Obligors in such jurisdiction or the principal office of a bank or
trust company in such jurisdiction.

      Section 14.2. Home Office Payment. So long as any Purchaser or Additional
Purchaser or such Purchaser's nominee or such Additional Purchaser's nominee
shall be the holder of any Note, and notwithstanding anything contained in
Section 14.1 or in such Note to the contrary, the Obligors will pay all sums
becoming due on such Note for principal, Make-Whole Amount or premium, if any,
and interest by the method and at the address specified for such purpose for
such Purchaser on Schedule A hereto or, in the case of any Additional Purchaser,
Schedule A attached to any Supplement pursuant to which such Additional
Purchaser is a party, or by such other method or at such other address as such
Purchaser or Additional Purchaser shall have from time to time specified to the
Obligors in writing for such purpose, without the presentation or surrender of
such Note or the making of any notation thereon, except that upon written
request of the Obligors made concurrently with or reasonably promptly after
payment or prepayment in full of any Note, such Purchaser or Additional
Purchaser shall surrender such Note for cancellation, reasonably promptly after
any such request, to the Obligors at the principal executive office of the
Company or at the place of payment most recently designated by the Obligors
pursuant to Section 14.1. Prior to any sale or other disposition of any Note
held by any Purchaser or Additional Purchaser or such Person's nominee, such
Person will, at its election, either endorse thereon the amount of principal
paid thereon and the last date to which interest has been paid thereon or
surrender such Note to an Obligor in exchange for a new Note or Notes pursuant
to Section 13.2. The Obligors will afford the benefits of this Section 14.2 to
any Institutional Investor that is the direct or indirect transferee of any
Note.

SECTION 15. EXPENSES, ETC.

      Section 15.1. Transaction Expenses. Whether or not the transactions
contemplated hereby are consummated, the Obligors will pay all reasonable costs
and expenses (including reasonable attorneys' fees of one special counsel for
the Purchasers or any Additional Purchasers and, if reasonably required, local
or other counsel) incurred by each Purchaser and each Additional Purchaser and
each other holder of a Note in connection with such transactions and in
connection with any amendments, waivers or consents under or in respect of this
Agreement (including any Supplement) or the Notes (whether or not such
amendment, waiver or consent becomes effective), including, without limitation:
(a) the costs and expenses incurred in enforcing or defending (or determining
whether or how to enforce or defend) any rights under this Agreement (including
any Supplement) or the Notes or in responding to any subpoena or other legal
process or informal investigative demand by any Governmental Authority issued in
connection with this Agreement (including any Supplement) or the Notes, or by
reason of being a holder of any Note, and (b) the costs and expenses, including
financial advisors' fees, incurred in connection with the insolvency or
bankruptcy of any Obligor or any Subsidiary or in connection with any work-out
or restructuring of the transactions contemplated hereby and by the Notes. The
Obligors will pay, and will save each Purchaser, each Additional Purchaser and
each other holder of a Note harmless from, all claims in respect of any
reasonable fees, costs or expenses if any, of brokers and finders (other than
those retained by the Purchasers).

                                      A-33
<PAGE>

      Section 15.2. Survival. The obligations of the Obligors under this Section
15 will survive the payment or transfer of any Note, the enforcement, amendment
or waiver of any provision of this Agreement, any Supplement or the Notes, and
the termination of this Agreement or any Supplement.

SECTION 16. SURVIVAL OF REPRESENTATIONS AND WARRANTIES; ENTIRE AGREEMENT.

      All representations and warranties contained herein or in any Supplement
shall survive the execution and delivery of this Agreement, such Supplement and
the Notes, the purchase or transfer by any Purchaser or any Additional Purchaser
of any such Note or portion thereof or interest therein and the payment of any
Note may be relied upon by any subsequent holder of any such Note, regardless of
any investigation made at any time by or on behalf of any Purchaser or any
Additional Purchaser or any other holder of any such Note. All statements
contained in any certificate or other instrument delivered by or on behalf of
the Obligors pursuant to this Agreement or any Supplement shall be deemed
representations and warranties of the Obligors under this Agreement; provided,
that the representations and warranties contained in any Supplement shall only
be made for the benefit of the Additional Purchasers which are party to such
Supplement and the holders of the Notes issued pursuant to such Supplement,
including subsequent holders of any Note issued pursuant to such Supplement, and
shall not require the consent of the holders of existing Notes. Subject to the
preceding sentence, this Agreement (including every Supplement) and the Notes
embody the entire agreement and understanding between the Purchasers and the
Additional Purchasers and the Obligors and supersede all prior agreements and
understandings relating to the subject matter hereof.

SECTION 17. AMENDMENT AND WAIVER.

      Section 17.1. Requirements. (a) This Agreement (including any Supplement)
and the Notes may be amended, and the observance of any term hereof or of the
Notes may be waived (either retroactively or prospectively), with (and only
with) the written consent of the Obligors and the Required Holders, except that
(i) no amendment or waiver of any of the provisions of Section 1, 2, 3, 4, 5, 6
or 21 hereof or the corresponding provision of any Supplement, or any defined
term (as it is used in any such Section or such corresponding provision of any
Supplement), will be effective as to any holder of Notes unless consented to by
such holder of Notes in writing, and (ii) no such amendment or waiver may,
without the written consent of all of the holders of Notes at the time
outstanding affected thereby, (A) subject to the provisions of Section 12
relating to acceleration or rescission, change the amount or time of any
prepayment or payment of principal of, or reduce the rate or change the time of
payment or method of computation of interest or of the Make-Whole Amount or
premium on, the Notes, (B) change the percentage of the principal amount of the
Notes the holders of which are required to consent to any such amendment or
waiver, or (C) amend any of Sections 8, 11(a), 11(b), 12, 17 or 20.

      (b) Supplements. Notwithstanding anything to the contrary contained
herein, the Obligors may enter into any Supplement providing for the issuance of
one or more Series of Additional Notes consistent with Sections 2.2 and 4.12
hereof without obtaining the consent of any holder of any other Series of Notes.

                                      A-34
<PAGE>

      Section 17.2. Solicitation of Holders of Notes.

      (a) Solicitation. The Obligors will provide each holder of the Notes
(irrespective of the amount of Notes then owned by it) with sufficient
information, sufficiently far in advance of the date a decision is required, to
enable such holder to make an informed and considered decision with respect to
any proposed amendment, waiver or consent in respect of any of the provisions
hereof, any Supplement or of the Notes. The Obligors will deliver executed or
true and correct copies of each amendment, waiver or consent effected pursuant
to the provisions of this Section 17 to each holder of outstanding Notes
promptly following the date on which it is executed and delivered by, or
receives the consent or approval of, the requisite holders of Notes.

      (b) Payment. The Obligors will not directly or indirectly pay or cause to
be paid any remuneration, whether by way of supplemental or additional interest,
fee or otherwise, or grant any security, to any holder of Notes as consideration
for or as an inducement to the entering into by such holder of Notes of any
waiver or amendment of any of the terms and provisions hereof or any Supplement
unless such remuneration is concurrently paid, or security is concurrently
granted, on the same terms, ratably to each holder of Notes then outstanding
even if such holder did not consent to such waiver or amendment.

      (c) Consent in Contemplation of Transfer. Any consent made pursuant to
this Section 17 by a holder of Notes that has transferred or has agreed to
transfer its Notes to an Obligor, any Subsidiary or any Affiliate of an Obligor
and has provided or has agreed to provide such written consent as a condition to
such transfer shall be void and of no force or effect except solely as to such
holder, and any amendments effected or waivers granted or to be effected or
granted that would not have been or would not be so effected or granted but for
such consent (and the consents of all other holders of Notes that were acquired
under the same or similar conditions) shall be void and of no force or effect
except solely as to such holder.

      Section 17.3. Binding Effect, Etc. Any amendment or waiver consented to as
provided in this Section 17 applies equally to all holders of Notes and is
binding upon them and upon each future holder of any Note and upon the Obligors
without regard to whether such Note has been marked to indicate such amendment
or waiver. No such amendment or waiver will extend to or affect any obligation,
covenant, agreement, Default or Event of Default not expressly amended or waived
or impair any right consequent thereon. No course of dealing between any Obligor
and the holder of any Note nor any delay in exercising any rights hereunder or
under any Note shall operate as a waiver of any rights of any holder of such
Note. As used herein, the term "this Agreement" and references thereto shall
mean this Agreement as it may from time to time be amended or supplemented.

      Section 17.4. Notes Held by Obligors, Etc. Solely for the purpose of
determining whether the holders of the requisite percentage of the aggregate
principal amount of Notes then outstanding approved or consented to any
amendment, waiver or consent to be given under this Agreement or the Notes, or
have directed the taking of any action provided herein or in the Notes to be
taken upon the direction of the holders of a specified percentage of the
aggregate principal amount of Notes then outstanding, Notes directly or
indirectly owned by any Obligor or any of its Affiliates shall be deemed not to
be outstanding.

                                      A-35
<PAGE>

SECTION 18. NOTICES.

      All notices and communications provided for hereunder shall be in writing
and sent (a) by telefacsimile if the sender on the same day sends a confirming
copy of such notice by a recognized overnight delivery service (charges
prepaid), or (b) by a recognized overnight delivery service (with charges
prepaid). Any such notice must be sent:

            (i) if to a Purchaser or such Purchaser's nominee, to such Purchaser
      or such Purchaser's nominee at the address specified for such
      communications in Schedule A to this Agreement, or at such other address
      as such Purchaser or such Purchaser's nominee shall have specified to any
      Obligor in writing pursuant to this Section 18;

            (ii) if to an Additional Purchaser or such Additional Purchaser's
      nominee, to such Additional Purchaser or such Additional Purchaser's
      nominee at the address specified for such communications in Schedule A to
      any Supplement, or at such other address as such Additional Purchaser or
      such Additional Purchaser's nominee shall have specified to any Obligor in
      writing,

            (iii) if to any other holder of any Note, to such holder at such
      address as such other holder shall have specified to the Obligor in
      writing pursuant to this Section 18, or

            (iv) if to any Obligor, to such Obligor at its address set forth at
      the beginning hereof to the attention of Chief Financial Officer, with a
      copy to the Treasurer, or at such other address as such Obligor shall have
      specified to the holder of each Note in writing.

Notices under this Section 18 will be deemed given only when actually received.

SECTION 19. REPRODUCTION OF DOCUMENTS.

      This Agreement and all documents relating thereto, including, without
limitation, (a) consents, waivers and modifications that may hereafter be
executed, (b) documents received by each Purchaser at the Closing (except the
Notes themselves), and (c) financial statements, certificates and other
information previously or hereafter furnished to each Purchaser, may be
reproduced by such Purchaser by any photographic, photostatic, microfilm,
microcard, miniature photographic or other similar process and such Purchaser
may destroy any original document so reproduced. Each Obligor agrees and
stipulates that, to the extent permitted by applicable law, any such
reproduction shall be admissible in evidence as the original itself in any
judicial or administrative proceeding (whether or not the original is in
existence and whether or not such reproduction was made by such Purchaser in the
regular course of business) and any enlargement, facsimile or further
reproduction of such reproduction shall likewise be admissible in evidence. This
Section 19 shall not prohibit any Obligor or any other holder of Notes from
contesting any such reproduction to the same extent that it could contest the
original, or from introducing evidence to demonstrate the inaccuracy of any such
reproduction.

                                      A-36
<PAGE>

SECTION 20. CONFIDENTIAL INFORMATION.

      For the purposes of this Section 20, "Confidential Information" means
information delivered to any Purchaser by or on behalf of the Obligors or any
Subsidiary in connection with the transactions contemplated by or otherwise
pursuant to this Agreement that is proprietary in nature and that was clearly
marked or labeled or otherwise adequately identified when received by such
Purchaser as being confidential information of the Obligors or such Subsidiary,
provided that such term does not include information that (a) was publicly known
or otherwise known to such Purchaser prior to the time of such disclosure, (b)
subsequently becomes publicly known through no act or omission by such Purchaser
or any Person acting on such Purchaser's behalf, (c) otherwise becomes known to
such Purchaser other than through disclosure by any Obligor or any Subsidiary or
(d) constitutes financial statements delivered to such Purchaser under Section
7.1 that are otherwise publicly available. Each Purchaser will maintain the
confidentiality of such Confidential Information in accordance with procedures
adopted by such Purchaser in good faith to protect confidential information of
third parties delivered to such Purchaser, provided that such Purchaser may
deliver or disclose Confidential Information to (i) such Purchaser's directors,
trustees, officers, employees, agents, attorneys and affiliates (to the extent
such disclosure reasonably relates to the administration of the investment
represented by such Purchaser's Notes), (ii) such Purchaser's financial advisors
and other professional advisors who agree to hold confidential the Confidential
Information substantially in accordance with the terms of this Section 20, (iii)
any other holder of any Note, (iv) any Institutional Investor to which such
Purchaser sells or offers to sell such Note or any part thereof or any
participation therein (if such Person has agreed in writing prior to its receipt
of such Confidential Information to be bound by the provisions of this Section
20), (v) any Person from which such Purchaser offers to purchase any security of
any Obligor (if such Person has agreed in writing prior to its receipt of such
Confidential Information to be bound by the provisions of this Section 20), (vi)
any federal or state regulatory authority having jurisdiction over such
Purchaser, (vii) the National Association of Insurance Commissioners or any
similar organization, or any nationally recognized rating agency that requires
access to information about such Purchaser's investment portfolio, or (viii) any
other Person to which such delivery or disclosure may be necessary or
appropriate (w) to effect compliance with any law, rule, regulation or order
applicable to such Purchaser, (x) in response to any subpoena or other legal
process, (y) in connection with any litigation to which such Purchaser is a
party or (z) if an Event of Default has occurred and is continuing, to the
extent such Purchaser may reasonably determine such delivery and disclosure to
be necessary or appropriate in the enforcement or for the protection of the
rights and remedies under such Purchaser's Notes and this Agreement. Each holder
of a Note, by its acceptance of a Note, will be deemed to have agreed to be
bound by and to be entitled to the benefits of this Section 20 as though it were
a party to this Agreement. On reasonable request by any Obligor in connection
with the delivery to any holder of a Note of information required to be
delivered to such holder under this Agreement or requested by such holder (other
than a holder that is a party to this Agreement or its nominee), such holder
will enter into an agreement with the Obligors embodying the provisions of this
Section 20.

      Notwithstanding anything herein to the contrary, and to the extent not
otherwise prohibited by applicable securities laws, each Purchaser (and each
employee, representative or other agent of each Purchaser) may disclose to any
Person, without limitations of any kind, the

                                      A-37
<PAGE>

"tax treatment" and "tax structure" (in each case, within the meaning of
Treasury Regulation Section 1.6011-4) of the offering of the Notes and all
materials of any kind (including opinions or other tax analyses) that are or
have been provided to each Purchaser relating to such tax treatment or tax
structure; provided that, with respect to any document or similar item that in
either case contains information concerning such tax treatment or tax structure
of the offering as well as other information, such permitted disclosure shall
apply solely to such facts and relevant portions of the document or similar item
that relate to such tax treatment or tax structure.

SECTION 21. SUBSTITUTION OF PURCHASER.

      Each Purchaser shall have the right to substitute any one of such
Purchaser's Affiliates as the purchaser of the Notes that such Purchaser has
agreed to purchase hereunder, by written notice to any Obligor, which notice
shall be signed by both such Purchaser and such Purchaser's Affiliate, shall
contain such Affiliate's agreement to be bound by this Agreement and shall
contain a confirmation by such Affiliate of the accuracy with respect to it of
the representations set forth in Section 6. Upon receipt of such notice,
wherever the word "Purchaser" is used in this Agreement (other than in this
Section 21), such word shall be deemed to refer to such Affiliate in lieu of
such Purchaser. In the event that such Affiliate is so substituted as a
purchaser hereunder and such Affiliate thereafter transfers to such Purchaser
all of the Notes then held by such Affiliate, upon receipt by any Obligor of
notice of such transfer, wherever the word "Purchaser" is used in this Agreement
(other than in this Section 21), such word shall no longer be deemed to refer to
such Affiliate, but shall refer to such Purchaser, and such Purchaser shall have
all the rights of an original holder of the Notes under this Agreement.

SECTION 22. MISCELLANEOUS.

      Section 22.1. Successors and Assigns. All covenants and other agreements
contained in this Agreement (including all covenants and other agreements
contained in any Supplement) by or on behalf of any of the parties hereto bind
and inure to the benefit of their respective successors and assigns (including,
without limitation, any subsequent holder of a Note) whether so expressed or
not.

      Section 22.2. Payments Due on Non-Business Days. Anything in this
Agreement or the Notes to the contrary notwithstanding, any payment of principal
of or Make-Whole Amount or interest on any Note that is due on a date other than
a Business Day shall be made on the next succeeding Business Day without
including the additional days elapsed in the computation of the interest payable
on such next succeeding Business Day.

      Section 22.3. Severability. Any provision of this Agreement that is
prohibited or unenforceable in any jurisdiction shall, as to such jurisdiction,
be ineffective to the extent of such prohibition or unenforceability without
invalidating the remaining provisions hereof, and any such prohibition or
unenforceability in any jurisdiction shall (to the full extent permitted by law)
not invalidate or render unenforceable such provision in any other jurisdiction.

                                      A-38
<PAGE>

      Section 22.4. Construction. Each covenant contained herein shall be
construed (absent express provision to the contrary) as being independent of
each other covenant contained herein, so that compliance with any one covenant
shall not (absent such an express contrary provision) be deemed to excuse
compliance with any other covenant. Where any provision herein refers to action
to be taken by any Person, or which such Person is prohibited from taking, such
provision shall be applicable whether such action is taken directly or
indirectly by such Person.

      Section 22.5. Counterparts. This Agreement may be executed in any number
of counterparts, each of which shall be an original but all of which together
shall constitute one instrument. Each counterpart may consist of a number of
copies hereof, each signed by less than all, but together signed by all, of the
parties hereto.

      Section 22.6. Governing Law. This Agreement shall be construed and
enforced in accordance with, and the rights of the parties shall be governed by,
the law of the State of New York excluding choice-of-law principles of the law
of such State that would require the application of the laws of a jurisdiction
other than such State.

SECTION 23. SUBMISSION TO JURISDICTION; WAIVER OF IMMUNITY.

      (a) For the purpose of assuring that the holders of the Notes may enforce
their rights under this Agreement, each Obligor, for itself and its successors
and assigns, hereby irrevocably:

            (i) agrees that any legal or equitable action, suit or proceeding
      against an Obligor arising out of or relating to this Agreement or any
      transaction contemplated hereby or thereby or the subject matter of any of
      the foregoing may be instituted in the Supreme Court of the State of New
      York, New York County or the United States District Court for the Southern
      District of New York;

            (ii) waives any objection which it may now or hereafter have to the
      venue of any action, suit or proceeding;

            (iii) irrevocably submits itself to the nonexclusive jurisdiction of
      any state or federal court of competent jurisdiction in the State of New
      York for purposes of any such action, suit or proceeding; and

            (iv) irrevocably waives any immunity from jurisdiction to which it
      might otherwise be entitled in any such action, suit or proceeding which
      may be instituted in the Supreme Court of the State of New York, New York
      County or the United States District Court for the Southern District of
      New York, and irrevocably waives any immunity from the maintaining of an
      action against it to enforce any judgment for money obtained in any such
      action, suit or proceeding and, to the extent permitted by applicable law,
      any immunity from execution.

      (b) The Company hereby designates and appoints CT Corporation System (or
any successor corporation), at its office at 111 Eighth Avenue, New York, New
York 10011, as its

                                      A-39
<PAGE>

authorized agent to accept and acknowledge, on its behalf or on behalf of any
other Obligor or any Subsidiary Guarantor, service of any and all process which
may be served in any such action, suit or proceeding with respect to any matter
as to which it, any other Obligor or any Subsidiary Guarantor has submitted to
jurisdiction as set forth in this Section 23 or Section 17 of any Subsidiary
Guaranty, and agrees that service upon such authorized agent shall be deemed in
every respect service of process upon the Company, any such Obligor or any
Subsidiary Guarantor, or their respective successors or assigns, and, to the
extent permitted by applicable law, shall be taken and held to be valid personal
service upon the Company on its behalf or on behalf of any other Obligor or any
Subsidiary Guarantor. Such designation and appointment shall be irrevocable. The
Company represents and warrants that CT Corporation System has agreed to act as
such agent for service of process. The Company will take all action, including
the filing of any and all documents and instruments, as may be necessary to
continue in full force and effect the designation and appointment as such agent
of CT Corporation System or any successor corporation or such other corporation
as shall be satisfactory to the Required Holders, so that each Obligor and each
Subsidiary Guarantor shall at all times have an agent for service of process for
the above purposes in the County of New York, State of New York.

                                    * * * * *

                                      A-40
<PAGE>

      The execution hereof by the Purchasers shall constitute a contract among
the Obligors and the Purchasers for the uses and purposes hereinabove set forth.
This Agreement may be executed in any number of counterparts, each executed
counterpart constituting an original but all together only one agreement.

                                    Very truly yours,

                                    BRADY CORPORATION

                                    By  /s/ Donald E. Rearic
                                        --------------------------------
                                        Name:   Donald E. Rearic
                                        Title:   Senior Vice President
                                        - Corporate Finance, Treasurer
                                        and Assistant Secretary

                                    BRADY WORLDWIDE, INC.

                                    By   /s/ Donald E. Rearic
                                         ---------------------------
                                         Name:  Donald E. Rearic
                                         Title:   Senior Vice President
                                         - Corporate Finance, Treasurer and
                                         Assistant Secretary

                                    TRICOR DIRECT INC.

                                    By  /s/ Donald E. Rearic
                                        ---------------------------
                                        Name:  Donald E. Rearic
                                        Title:   Senior Vice President
                                        - Corporate Finance, Treasurer and
                                        Assistant Secretary

                                      A-41
<PAGE>

                                  DEFINED TERMS

      As used herein, the following terms have the respective meanings set forth
below or set forth in the Section hereof following such term:

      "Additional Notes" is defined in Section 2.2.

      "Additional Purchasers" means purchasers of Additional Notes.

      "Administrative Agent" means Bank of America, N.A., in its capacity as
administrative agent under the Senior Credit Agreement, together with its
successors and assigns in such capacity.

      "Affiliate" means, at any time, and with respect to any Person, (a) any
other Person that at such time directly or indirectly through one or more
intermediaries Controls, or is Controlled by, or is under common Control with,
such first Person, and (b) any Person beneficially owning or holding, directly
or indirectly, 10% or more of any class of voting or equity interests of the
Company or any Subsidiary or any Person of which the Company and its
Subsidiaries beneficially own or hold, in the aggregate, directly or indirectly,
10% or more of any class of voting or equity interests. As used in this
definition, "Control" means the possession, directly or indirectly, of the power
to direct or cause the direction of the management and policies of a Person,
whether through the ownership of voting securities, by contract or otherwise.
Unless the context otherwise clearly requires, any reference to an "Affiliate"
is a reference to an Affiliate of the Obligors.

      "Bank Lenders" means the banks and financial institutions party to the
Senior Credit Agreement.

      "Best Knowledge" means, with respect to any subject matter, the actual
knowledge of a Responsible Officer after due and diligent inquiry into such
subject matter.

      "Brady Worldwide" means Brady Worldwide, Inc., a Wisconsin corporation,
and its permitted successors and assigns.

      "Business Day" means any day other than a Saturday, a Sunday or a day on
which commercial banks in New York, New York are required or authorized to be
closed.

      "Capital Lease" means, at any time, a lease with respect to which the
lessee is required concurrently to recognize the acquisition of an asset and the
incurrence of a liability in accordance with GAAP.

      "Capital Lease Obligation" means, with respect to any Person and a Capital
Lease, the amount of the obligation of such Person as the lessee under such
Capital Lease which would, in accordance with GAAP, appear as a liability on a
balance sheet of such Person.

      "Closing" is defined in Section 3.

                                   SCHEDULE B
                          (to Note Purchase Agreement)

<PAGE>

      "Code" means the Internal Revenue Code of 1986, as amended from time to
time, and the rules and regulations promulgated thereunder from time to time.

      "Collateral Release" is defined in Section 2.3(b).

      "Company" means Brady Corporation, a Wisconsin corporation, and its
permitted successors and assigns.

      "Confidential Information" is defined in Section 20.

      "Consolidated Debt" means as of any date of determination the total amount
of all Debt of the Company and its Subsidiaries determined on a consolidated
basis in accordance with GAAP.

      "Consolidated EBITDA" shall mean, for any period, Consolidated Net Income
for such period, plus, to the extent deducted in computing such Consolidated Net
Income and without duplication, (a) depreciation and amortization expense for
such period, (b) Consolidated Interest Expense for such period, (c) income tax
expense for such period, and (d) other non cash charges for such period, all as
determined in accordance with GAAP. For purposes of calculating Consolidated
EBITDA for any period of four consecutive quarters, if during such period the
Company or any Subsidiary shall have acquired or disposed of any Person or
acquired or disposed of all or substantially all of the operating assets of any
Person, Consolidated EBITDA for such period shall be calculated after giving pro
forma effect thereto as if such transaction occurred on the first day of such
period.

      "Consolidated Interest Expense" shall mean, for any period, the gross
interest expense of the Company and its Subsidiaries deducted in the calculation
of Consolidated Net Income for such period, determined on a consolidated basis
in accordance with GAAP.

      "Consolidated Net Income" shall mean, for any period, the consolidated net
income (or loss) of the Company and its Subsidiaries for such period, determined
on a consolidated basis in accordance with GAAP consistently applied.

      "Consolidated Net Worth" shall mean the consolidated stockholder's equity
of the Company and its Subsidiaries, as defined according to GAAP, less minority
interests.

      "Consolidated Total Assets" means, as of any date of determination, the
total amount of all assets of the Company and its Subsidiaries, determined on a
consolidated basis in accordance with GAAP.

      "Debt" means, with respect to any Person, without duplication,

            (a) its liabilities for borrowed money;

            (b) its liabilities for the deferred purchase price of property
      acquired by such Person (excluding accounts payable and other accrued
      liabilities arising in the ordinary

                                       B-2
<PAGE>

      course of business but including, without limitation, all liabilities
      created or arising under any conditional sale or other title retention
      agreement with respect to any such property);

            (c) its Capital Lease Obligations;

            (d) all liabilities for borrowed money secured by any Lien with
      respect to any property owned by such Person (whether or not it has
      assumed or otherwise become liable for such liabilities); and

            (e) Guarantees of such Person with respect to liabilities of a type
      described in any of clauses (a) through (d) hereof.

      Debt of any Person shall include all obligations of such Person of the
character described in clauses (a) through (e) to the extent such Person remains
legally liable in respect thereof notwithstanding that any such obligation is
deemed to be extinguished under GAAP.

      "Default" means an event or condition the occurrence or existence of which
would, with the lapse of time or the giving of notice or both, become an Event
of Default.

      "Default Rate" means (a) with respect to the Series 2004-A Notes 2% per
annum above the rate of interest stated in clause (a) of the first paragraph of
the Notes, and (b) with respect to the Notes of any other Series that rate of
interest that is 2% per annum above the rate of interest stated in clause (a) of
the first paragraph of the Notes of such Series (and of such tranche if such
Series has separate tranches).

      "Domestic Subsidiary" means a Subsidiary organized under the laws of any
state of the United States of America or the District of Columbia.

      "Environmental Laws" means any and all federal, state, local, and foreign
statutes, laws, regulations, ordinances, rules, judgments, orders, decrees,
permits, concessions, grants, franchises, licenses, agreements or governmental
restrictions relating to pollution and the protection of the environment or the
release of any materials into the environment, including but not limited to
those related to hazardous substances or wastes, air emissions and discharges to
waste or public systems.

      "ERISA" means the Employee Retirement Income Security Act of 1974, as
amended from time to time, and the rules and regulations promulgated thereunder
from time to time in effect.

      "ERISA Affiliate" means any trade or business (whether or not
incorporated) that is treated as a single employer together with the Company
under section 414 of the Code.

      "Event of Default" is defined in Section 11.

      "Exchange Act" means the Securities Exchange Act of 1934, as amended.

                                      B-3
<PAGE>

      "Fair Market Value" means, at any time and with respect to any property,
the sale value of such property that would be realized in an arm's-length sale
at such time between an informed and willing buyer and an informed and willing
seller (neither being under a compulsion to buy or sell), as reasonably
determined in the good faith opinion of the Company's board of directors.

      "GAAP" means generally accepted accounting principles as in effect from
time to time in the United States of America.

      "Governmental Authority" means

            (a) the government of

                  (i) the United States of America or any state or other
            political subdivision thereof, or

                  (ii) any jurisdiction in which any Obligor or any Subsidiary
            conducts all or any part of its business, or which has jurisdiction
            over any properties of any Obligor or any Subsidiary, or

            (b) any entity exercising executive, legislative, judicial,
      regulatory or administrative functions of, or pertaining to, any such
      government.

      "Guaranty" means, with respect to any Person, any obligation (except the
endorsement in the ordinary course of business of negotiable instruments for
deposit or collection) of such Person guaranteeing or in effect guaranteeing any
Debt, dividend or other obligation of any other Person in any manner, whether
directly or indirectly, including (without limitation) obligations incurred
through an agreement, contingent or otherwise, by such Person:

            (a) to purchase such Debt or obligation or any property constituting
      security therefor primarily for the purpose of assuring the owner of such
      Debt or obligation of the ability of any other Person to make payment of
      the Debt or obligation;

            (b) to advance or supply funds (i) for the purchase or payment of
      such Debt or obligation, or (ii) to maintain any working capital or other
      balance sheet condition or any income statement condition of any other
      Person or otherwise to advance or make available funds for the purchase or
      payment of such Debt or obligation;

            (c) to lease properties or to purchase properties or services
      primarily for the purpose of assuring the owner of such Debt or obligation
      of the ability of any other Person to make payment of the Debt or
      obligation; or

            (d) otherwise to assure the owner of such Debt or obligation against
      loss in respect thereof.

      In any computation of the Debt or other liabilities of the obligor under
any Guaranty, the Debt or other obligations that are the subject of such
Guaranty shall be assumed to be direct

                                      B-4
<PAGE>

obligations of such obligor, provided that the amount of such Debt outstanding
for purposes of this Agreement shall not exceed the maximum amount of Debt that
is the subject of such Guaranty.

      "Hazardous Material" means any and all pollutants, toxic or hazardous
wastes or any other substances that might pose a hazard to health or safety, the
removal of which may be required or the generation, manufacture, refining,
production, processing, treatment, storage, handling, transportation, transfer,
use, disposal, release, discharge, spillage, seepage, or filtration of which is
or shall be restricted, prohibited or penalized by any applicable law
(including, without limitation, asbestos, urea formaldehyde foam insulation and
polychlorinated biphenyls).

      "holder" means, with respect to any Note, the Person in whose name such
Note is registered in the register maintained by the Company pursuant to Section
13.1.

      "Institutional Investor" means (a) any original purchaser of a Note, (b)
any holder of more than $2,000,000 of the aggregate principal amount of the
Notes then outstanding, and (c) any bank, trust company, savings and loan
association or other financial institution, any pension plan, any investment
company, any insurance company, any broker or dealer, or any other similar
financial institution or entity, regardless of legal form.

      "Interest Payment Date" is defined in Section 1.2.

      "Interest Period" shall mean the period commencing on the Closing Date and
continuing up to, but not including, the first Interest Payment Date and,
thereafter, the period commencing on the next succeeding Interest Payment Date
and continuing up to, but not including, the next Interest Payment Date.

      "Knowledge", "known to" and similar words and phrases mean, with respect
to any subject matter, the actual knowledge of a Responsible Officer.

      "Lien" means, with respect to any Person, any mortgage, lien, pledge,
charge, security interest or other encumbrance, or any interest or title of any
vendor, lessor, lender or other secured party to or of such Person under any
conditional sale or other title retention agreement (other than an operating
lease) or Capital Lease, upon or with respect to any property or asset of such
Person (including, in the case of stock, shareholder agreements, voting trust
agreements and all similar arrangements).

      "Make-Whole Amount" shall have the meaning (i) set forth in Section 8.6
with respect to any Series 2004-A Note and (ii) set forth in the applicable
Supplement with respect to any other Series of Notes.

      "Material" means material in relation to the business, operations,
affairs, financial condition, assets or properties of the Obligors and their
Subsidiaries taken as a whole.

      "Material Adverse Effect" means a material adverse effect on (a) the
business, operations, affairs, financial condition, assets or properties of the
Obligors and their Subsidiaries

                                      B-5
<PAGE>

taken as a whole, or (b) the ability of any Obligor to perform its obligations
under this Agreement (including any Supplement) or any Note, (c) the ability of
any Subsidiary Guarantor to perform its obligations under the Subsidiary
Guaranty or (d) the validity or enforceability of this Agreement (including any
Supplement), any Note or the Subsidiary Guaranty against any Obligor or
Subsidiary Guarantor.

      "Material Subsidiary" means, at any time, any Subsidiary of an Obligor
which, together with all other Subsidiaries of such Subsidiary, accounts for
more than (i) 5% of the consolidated assets of the Company and its Subsidiaries
or (ii) 5% of the consolidated revenue of the Company and its Subsidiaries.

      "Memorandum" is defined in Section 5.3.

      "Multiemployer Plan" means any Plan that is a "multiemployer plan" (as
such term is defined in Section 4001(a)(3) of ERISA).

      "Notes" is defined in Section 1.

      "Officer's Certificate" means a certificate of a Senior Financial Officer
or of any other officer of an Obligor whose responsibilities extend to the
subject matter of such certificate.

      "PBGC" means the Pension Benefit Guaranty Corporation referred to and
defined in ERISA or any successor thereto.

      "Person" means an individual, partnership, corporation, limited liability
company, association, trust, unincorporated organization, or a government or
agency or political subdivision thereof.

      "Plan" means an "employee benefit plan" (as defined in Section 3(3) of
ERISA) that is or, within the preceding five years, has been established or
maintained, or to which contributions are or, within the preceding five years,
have been made or required to be made, by the Company or any ERISA Affiliate or
with respect to which the Company or any ERISA Affiliate may have any liability.

      "Priority Debt" means (without duplication), as of the date of any
determination thereof, the sum of (i) all unsecured Debt of Subsidiaries
(including all Guaranties of Debt of any Obligor) but excluding (x) Debt owing
to an Obligor or any Wholly-Owned Subsidiary, (y) Debt outstanding at the time
such Person became a Subsidiary, provided that such Debt shall have not been
incurred in contemplation of such person becoming a Subsidiary, and (z) all
Guaranties of Debt of any Obligor by any Subsidiary which has also guaranteed
the Notes and (ii) all Debt of the Obligors and their Subsidiaries secured by
Liens other than Debt secured by Liens permitted by subparagraphs (a) through
(j), inclusive, of Section 10.3.

      "property" or "properties" means, unless otherwise specifically limited,
real or personal property of any kind, tangible or intangible, choate or
inchoate.

                                      B-6
<PAGE>

      "Purchasers" means the purchasers of the Notes named in Schedule A hereto.

      "QPAM Exemption" means Prohibited Transaction Class Exemption 84-14 issued
by the United States Department of Labor.

      "Qualified Institutional Buyer" means any Person who is a qualified
institutional buyer within the meaning of such term as set forth in Rule
144(a)(1) under the Securities Act.

      "Ratable Portion" means, with respect to any Note, an amount equal to the
product of (x) the amount equal to the net proceeds being so applied to the
prepayment of Senior Debt multiplied by (y) a fraction the numerator of which is
the outstanding principal amount of such Note and the denominator of which is
the aggregate principal amount of Senior Debt of the Company and its
Subsidiaries.

      "Required Holders" means, at any time, the holders of more than 50% in
principal amount of the Notes of all Series at the time outstanding (exclusive
of Notes then owned by an Obligor or any of its Affiliates).

      "Responsible Officer" means any Senior Financial Officer and any other
officer of an Obligor with responsibility for the administration of the relevant
portion of this Agreement.

      "Securities Act" means the Securities Act of 1933, as amended from time to
time.

         "Senior Credit Agreement" means the Credit Agreement dated as of March
31, 2004 by and among the Obligors, certain Subsidiaries of the Obligors named
therein, the Administrative Agent, the Bank Lenders and the other financial
institutions party thereto, as amended, restated, joined, supplemented or
otherwise modified from time to time, and any renewals, extensions or
replacements thereof, which constitute the primary bank credit facility of the
Obligors and their Subsidiaries.

      "Senior Debt" means, as of the date of any determination thereof, all
Consolidated Debt, other than Subordinated Debt.

      "Senior Financial Officer" means the chief financial officer, principal
accounting officer, treasurer or comptroller of an Obligor.

      "Series" means any series of Notes issued pursuant to this Agreement or
any Supplement hereto.

      "Series 2004-A Notes" is defined in Section 1 of this Agreement.

      "Subordinated Debt" means all unsecured Debt of any Obligor which shall
contain or have applicable thereto subordination provisions providing for the
subordination thereof to other Debt of such Obligor (including, without
limitation, subordinating such Subordinated Debt to the obligations of such
Obligor under this Agreement, any Supplement or the Notes).

                                      B-7
<PAGE>

      "Subsidiary" means, as to any Person, any corporation, association or
other business entity in which such Person or one or more of its Subsidiaries or
such Person and one or more of its Subsidiaries owns sufficient equity or voting
interests to enable it or them (as a group) ordinarily, in the absence of
contingencies, to elect a majority of the directors (or Persons performing
similar functions) of such entity, and any partnership or joint venture if more
than a 50% interest in the profits or capital thereof is owned by such Person or
one or more of its Subsidiaries or such Person and one or more of its
Subsidiaries (unless such partnership can and does ordinarily take major
business actions without the prior approval of such Person or one or more of its
Subsidiaries). Unless the context otherwise clearly requires, any reference to a
"Subsidiary" is a reference to a Subsidiary of an Obligor.

      "Subsidiary Guarantor" means each Subsidiary which is party to the
Subsidiary Guaranty.

      "Subsidiary Guaranty" is defined in Section 2.3 of this Agreement.

      "Supplement" is defined in Section 2.2 of this Agreement.

      "Tricor Direct" means Tricor Direct Inc., a Delaware corporation, and its
permitted successors and assigns.

      "Wholly-Owned Subsidiary" means, at any time, any Subsidiary one hundred
percent (100%) of all of the equity interests (except directors' qualifying
shares) and voting interests of which are owned by any one or more of the
Company and the Company's other Wholly-Owned Subsidiaries at such time.

                                      B-8
<PAGE>

                                    EXHIBIT 1
                                 (to Supplement)

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