Document:

exv10w15

Exhibit 10.15

PROMISSORY NOTE NO. 1

TO MASTER SECURITY AGREEMENT NO. REPLX

DATED AS OF SEPTEMBER 12, 2007

			
	 	 	 
	$4,000,000.00
	 	September 12, 2007

FOR VALUE RECEIVED, REPLY! INC., a California corporation, located at the address stated below
(“Debtor”) promises, to pay to the order of ATEL Ventures, Inc., a California Finance Lender with
California Finance Lender’s License No. 605-2302, or any subsequent holder hereof (each, a “Secured
Party”) at its office located at 600 California Street, 6th Floor, San Francisco, CA
94108 or at such other place as Secured Party or the holder hereof may designate, the principal sum
of Four Million Dollars ($4,000,000.00) (the “Principal Amount”), with interest on the unpaid
principal balance from the date hereof through and including the dates of payment. During the
initial term of this Note, Maker shall pay on the first day of each month, (i) six (6) monthly
installments of interest only, payable in advance, each of which shall be equal to the product of
(a) the interest factor of 1.02668025% (“Interest Factor”) and (b) the original Principal Amount,
in the interest installment amount specified below, (each an “Interest Installment”), followed by
(iii) thirty (30) consecutive monthly periodic installments payable in advance on the first day of
each month (each a “Periodic Installment”), each of which shall be equal to the product of (a) the
loan factor of 3.8650% (“Loan Factor”) and (b) the original Principal Amount, in the periodic
installment amount each month specified below as follows:

	 	 	 	 	 
	Interest Installment Amount	 	 	 	 
	1–6
	 	$	41,067.21	 
	 
	Periodic Installment Amount	 	 	 	 
	7–36
	 	$	154,600.00	 

Such installments have been calculated on the basis of a 360-day year of twelve 30-day
months. Each payment may, at the option of the Debtor, be calculated and applied on an assumption
that such payment would be made on its due date Debtor agrees to pay any initial partial month
interest payment from the date of this Note to the first day of the following month (“Interim
Interest”), (the “Commencement Date”).

Prepayment Option: Notwithstanding anything to the contrary contained herein or in the
Agreement, so long as no Event of Default shall exist and be continuing, Debtor may prepay this
Note in full, but not in part, after eighteen (18) months on the following terms and conditions:

	 	(a)	 	Debtor shall give Secured Party five (5) business days’ prior written notice
of its
intent to prepay the Note and such prepayment shall be made upon a regularly
scheduled payment date; and
	 
	 	(b)	 	Prepayment shall be in the full amount of unpaid Principal Amount, earned but
unpaid interest accrued to the date of prepayment, and any outstanding fees, taxes,
costs or other reimbursements (including any indemnities) owing to Secured Party as

Page 1 of 4

 

	 	 	 	so required by the terms of the Agreement or Note (in the aggregate, the
“Prepayment Amount”).
	 
	 	(c)	 	In addition to the above Prepayment Amount, if Debtor prepays this Note, Debtor
shall pay the following prepayment fee (“Prepayment Fee”): (i) on the first day of and
during the nineteenth (19th) month through and including the last day of the
twenty-fourth (24th) month: two percent (2%) of the remaining Principal Amount of
this
Note, and (iii) on the first day of the twenty-fifth (25th) month through and
including
the thirty-sixth (36th) month of this Note, a Prepayment Fee declining from 2% on a
pro-rata basis to zero percent (0%)of the remaining unpaid Principal Amount of this
Note.
	 
	 	(d)	 	In the event Debtor is acquired during the first eighteen months of the term of
this
Note, and the acquisition price per share which Secured Party receives after net
exercise of its Warrant is greater than or equal to three times (3X) the Exercise Price
of Secured Party’s Warrant, there will be no Prepayment Fee on Debtor’s prepayment
of this Note in the first eighteen months. If the acquisition price per share is less
than
three times (3X) the Exercise Price of Secured Party’s Warrant after net exercise of
the Warrant, there will be no Prepayment Fee on Debtor’s prepayment of this Note,
however Debtor shall pay to Secured Party in cash an amount equal to the difference
between the amount Secured Party actually receives for its Warrant and three times
(3X) the Exercise Price of the Warrant. Notwithstanding the understanding set forth
in this subsection (d), in the event that the Warrant and this Loan are assumed by an
acquiring party satisfactory to Secured Party in its good faith discretion, this
subsection (d) shall not apply.

The acceptance by Secured Party of any payment which is less than payment in full of all amounts
due and owing at such time shall not constitute a waiver of Secured Party’s right to receive
payment in full at such time or at any prior or subsequent time.

This Note incorporates by reference all of the terms and conditions of Master Security Agreement
No. REPLX, dated as of September 12, 2007, between Secured Party, and Debtor (the
“Security Agreement”), and all capitalized terms used herein, which are not otherwise defined, will have the
same meanings as given to them in such Security Agreement. This Note is secured by the Security
Agreement, and is entitled to the benefits of the Security Agreement, which contains, among other
things, provisions for (i) Events of Default and the Secured Party’s rights and remedies following
an Event of Default (which include, but are not limited to, acceleration of amounts due under this
Note and payment of the Balance Due set forth in Exhibit A to this Note) (ii) the description of
and Secured Party’s rights with respect to the Collateral which secures the repayment of this Note
set forth on Exhibit B to this Note, and (iii) other rights and remedies of Secured Party.

The Debtor and all sureties, endorsers, guarantors or any others (each such person, other than the
Debtor, an “Obligor”) who may at any time become liable for the payment hereof jointly and
severally consent hereby to any and all extensions of time, renewals, waivers or modifications of,
and all substitutions or releases of, security or of any party primarily or secondarily liable on
this

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Note or any Security Agreement or any term and provision of either, which may be made, granted or
consented to by Secured Party, and agree that suit may be brought and maintained against any one or
more of them, at the election of Secured Party without joinder of any other as a party thereto, and
that Secured Party shall not be required first to foreclose, proceed against, or exhaust any
security hereof in order to enforce payment of this Note. The Debtor and each Obligor hereby waives
presentment, demand for payment, notice of nonpayment, protest, notice of protest, notice of
dishonor, and all other notices in connection herewith, as well as filing of suit (if permitted by
law) and diligence in collecting this Note or enforcing any of the security hereof, and agrees to
pay (if and to the extent permitted by law) all expenses incurred in collection, including Secured
Party’s actual attorneys’ fees. Debtor and each Obligor agrees that fees not in excess of twenty
percent (20%) of the amount then due shall be deemed reasonable.

Debtor and Secured Party intend to strictly comply with all applicable Federal and California
laws.

TO THE EXTENT PERMITTED BY LAW, THE DEBTOR HEREBY UNCONDITIONALLY WAIVES ITS RIGHTS TO A
JURY TRIAL OF ANY CLAIM OR CAUSE OF ACTION BASED UPON OR ARISING OUT OF, DIRECTLY OR INDIRECTLY,
THIS NOTE, ANY OF THE RELATED DOCUMENTS, ANY DEALINGS BETWEEN DEBTOR AND SECURED PARTY RELATING TO
THE SUBJECT MATTER OF THIS TRANSACTION OR ANY RELATED TRANSACTIONS, AND/OR THE RELATIONSHIP THAT
IS BEING ESTABLISHED BETWEEN DEBTOR AND SECURED PARTY. THE SCOPE OF THIS WAIVER IS INTENDED TO BE
ALL ENCOMPASSING OF ANY AND ALL DISPUTES THAT MAY BE FILED IN ANY COURT (INCLUDING, WITHOUT
LIMITATION, CONTRACT CLAIMS, TORT CLAIMS, BREACH OF DUTY CLAIMS, AND ALL OTHER COMMON LAW AND
STATUTORY CLAIMS.) THIS WAIVER IS IRREVOCABLE, MEANING THAT IT MAY NOT BE MODIFIED EITHER ORALLY
OR IN WRITING, AND THE WAIVER SHALL APPLY TO ANY SUBSEQUENT AMENDMENTS, RENEWALS, SUPPLEMENTS OR
MODIFICATIONS TO THIS NOTE, ANY RELATED DOCUMENTS, OR TO ANY OTHER DOCUMENTS OR AGREEMENTS
RELATING TO THIS TRANSACTION OR ANY RELATED TRANSACTION. TO THE EXTENT THIS WAIVER IS ENFORCEABLE,
IN THE EVENT OF LITIGATION, THIS NOTE MAY BE FILED AS A WRITTEN CONSENT TO A TRIAL BY THE COURT.

This Note and any Security Agreement and Proposal Letter constitute the entire agreement of
the Debtor and Secured Party with respect to the subject matter hereof and supersede all prior
understandings, agreements and representations, express or implied. In the event of a conflict
between the Proposal Letter and the Note and Security Agreement, the Note and Security Agreement
shall govern.

No variation or modification of this Note, or any waiver of any of its provisions or conditions,
shall be valid unless in writing and signed by an authorized representative of Debtor and Secured
Party. Any such waiver, consent, modification or change shall be effective only in the specific
instance and for the specific purpose given.

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Any provision in this Note or any Security Agreement which is in conflict with any statute, law or
applicable rule shall be deemed omitted, modified or altered to conform thereto.

Upon receipt of an affidavit of an officer of Secured Party as to the loss, theft, destruction or
mutilation of this Note or any Debt Document which is not of public record, and, in the case of any
such loss, theft, destruction or mutilation, upon surrender and cancellation of such Note or other
Debt Document, Debtor will issue, in lieu thereof, a replacement Note or other Debt Document in the
same principal amount thereof and otherwise of like tenor.

It is understood and agreed that this Note and all of the Debt Documents were negotiated and have
been or will be delivered to Secured Party in the State of California, which State the parties
agree has a substantial relationship to the parties and to the underlying transactions embodied by
this Note and the Debt Documents. Debtor agrees to furnish to Secured Party at Secured Party’s
office in San Francisco, CA, all further instruments, certifications and documents to be furnished
hereunder. The parties also agree that if collateral is pledged to secure the debt evidenced by
this Note, that the state or states in which such collateral is located each have a substantial
relationship to the parties and to the underlying transaction embodied by this Note and the Debt
Documents.

     CHOICE OF LAW. DEBTOR AGREES THAT THIS AGREEMENT SHALL BE GOVERNED AND CONSTRUED BY THE LAWS
OF THE STATE OF CALIFORNIA DEBTOR CONSENTS TO JURISDICTION IN THE STATE OF CALIFORNIA AND VENUE IN
ANY FEDERAL OR STATE COURT IN THE STATE OF CALIFORNIA FOR SUCH PURPOSES AND WAIVES ANY AND ALL
RIGHTS TO CONTEST SAID JURISDICTION AND VENUE AND ANY OBJECTION THAT SAID COUNTY IS NOT
CONVENIENT. DEBTOR WAIVES ANY RIGHTS TO COMMENCE ANY ACTION AGAINST SECURED PARTY IN ANY
JURISDICTION EXCEPT THE STATE OF CALIFORNIA

	 	 	 	 	 	 	 	 	 
	 	 	 	 	REPLY! INC.	 	 
	 
	 	 	 	 	 	 	 	 
	/s/ Wm. Samuel  Veazey
 

(Witness)

	 	 
	 	By:

Name:
	 	/s/ Payam Zamani
 

Payam Zamani
	 	 
	Wm. Samuel  Veazey
 

(Print Name)

	 	 	 	Title:
	 	CEO	 	 
	12667  Alcosta Blvd, Suite 200

	 	 	 		 		 	 
	 

	 	 	 	 	 	 	 	 
	(Address)
	 	 	 	 	 	 	 	 
	San Ramon, CA 94583
	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	 

	 	 	 	Federal Tax
	 	ID #: 94-3400697	 	 
	 

	 	 	 	Address:
	 	12667 Alcosta Blvd, Suite 200	 	 
	 

	 	 	 	 	 	 	 	 
	 

	 	 	 	 	 	San Ramon,  CA 94583	 	 

Page 4 of 4

 

EXHIBIT A TO

PROMISSORY NOTE NO. 1 TO

MASTER SECURITY AGREEMENT NO. REPLX

DATED AS OF SEPTEMBER 12, 2007

BETWEEN 
ATEL VENTURES, INC. AS SECURED PARTY

AND 
REPLY! INC. AS DEBTOR

	 	 	 	 	 
	 	 	Balance
	 	 	Due Value
	 	 	(% of
	 	 	Original
	Period	 	Principal)
	1
	 	 	108.97	%
	2
	 	 	108.91	%
	3
	 	 	108.80	%
	4
	 	 	108.70	%
	5
	 	 	108.55	%
	6
	 	 	108.38	%
	7
	 	 	105.36	%
	8
	 	 	102.29	%
	9
	 	 	99.19	%
	10
	 	 	96.05	%
	11
	 	 	92.86	%
	12
	 	 	89.62	%
	13
	 	 	86.35	%
	14
	 	 	83.03	%
	15
	 	 	79.67	%
	16
	 	 	76.26	%
	17
	 	 	72.81	%
	18
	 	 	69.31	%
	19
	 	 	65.76	%
	20
	 	 	62.17	%
	21
	 	 	58.56	%
	22
	 	 	54.92	%
	23
	 	 	51.25	%
	24
	 	 	47.55	%
	25
	 	 	43.81	%
	26
	 	 	40.03	%
	27
	 	 	36.23	%
	28
	 	 	32.38	%
	29
	 	 	28.51	%
	30
	 	 	24.60	%
	31
	 	 	20.64	%
	32
	 	 	16.64	%
	33
	 	 	12.60	%
	34
	 	 	8.53	%
	35
	 	 	4.42	%
	36
	 	 	0.28	%

	 	 	 	 	 	 	 
	 	 	REPLY! INC.	 	 
	 
	 	 	 	 	 	 
	 

	 	By:
	 	/s/ Payam Zamani	 	 
	 	 	Name: Payam Zamani	 	 
	 	 	Title: CEO	 	 
	 	 	Date: September 12, 2007	 	 

 

 

EXHIBIT B TO

PROMISSORY NOTE NO. 1 TO

MASTER SECURITY AGREEMENT NO. REPLX

DATED AS OF SEPTEMBER 12, 2007 BETWEEN

ATEL VENTURES, INC. AS SECURED PARTY AND REPLY! INC. AS DEBTOR

“Collateral” shall mean all personal property and fixtures of the Debtor, including, but not
limited to all of the Intellectual Property, Receivables, Payments, accounts, the Deposit Account
or Accounts, contract rights, instruments, documents, chattel paper (including tangible and
electronic chattel paper), payment intangibles, commercial tort claims, health-care-insurance
receivables, instruments, investment property, supporting obligations and general intangibles now
owned or hereafter acquired by the Debtor and all goods, equipment, general intangibles and
property of the Debtor described below which is now owned or hereafter acquired by the Debtor,
wherever located; all deposit accounts (including all signature cards, account agreements and other
documents relating to deposit accounts) and other obligations or indebtedness owed to the Debtor
from whatever source arising; letter of credit rights; all rights of the Debtor to receive any
payment in money or kind; all Inventory; all Equipment; all of the Debtor’s rights as an unpaid
seller, including stoppage in transit, detinue and reclamation; all guarantees, or other agreements
or property securing or relating to any of the items referred to above, or acquired for the purpose
of securing and enforcing any of such items; all books of account and documents related thereto;
all customer lists and other documents containing the names, addresses and other information
regarding the Debtor’s customers, subscribers or those to whom the Debtor provides any services;
computer tapes, programs, discs and other material, media or documents relating to the recording,
billing or analyzing of any of the above; all computers, word processors, printers, switches,
interfaces, source codes, mask works, software, web servers, website service contracts, internet
connection contract or line lease, website hosting service contract, website license agreements,
back-up copies of website content, contracts with website advertisers, scripts, codes or Active X
controls, technology escrow agreements, website content development agreements, all rights, of
whatever form, in and to instructional material, and connectors and all parts, accessories,
additions, substitutions, or options together with all property or equipment used in connection
with any of the above or which are used to operate or cause to operate any features, special
applications, format controls, options or software of any or all of the above-mentioned items;
whether now owned or existing or hereafter acquired or arising, contractual rights, literary
rights, all amounts received as an award in or settlement of a suit in damages, proceeds of loans,
interests in joint ventures or general or limited partnerships, the sale by the Debtor of any of
the foregoing and all proceeds (cash and non-cash) of the foregoing; proceeds of property received
wholly or partly in trade or exchange for the Collateral and all rents, revenues, issues, profits
and proceeds in any form, including cash, insurance proceeds, distributions on stock, negotiable
instruments and other evidences of indebtedness, chattel paper, security agreements and other
documents arising from the sale, lease, license, encumbrance, collection of, or any other temporary
or permanent disposition of, the Collateral or any interest therein. The Debtor acknowledges and
agrees that, in applying the law of any jurisdiction that at any time enacts all or substantially
all of the uniform provisions of Revised Article 9 of the Uniform Commercial Code (1999 Official
Text), the foregoing collateral description covers all assets of the Debtor. The Secured Party may
at any time and from time to time file, pursuant to the provisions of this Agreement, financing and
continuation statements and amendments thereto reflecting the same.exv10w16

Exhibit 10.16

FIRST AMENDMENT TO

MASTER SECURITY AGREEMENT NO. REPLX DATED SEPTEMBER 12, 2007

BETWEEN REPLY! INC. AND ATEL VENTURES, INC.

AND

FIRST AMENDMENT TO

PROMISSORY NOTE NO, 1 TO MASTER SECURITY AGREEMENT NO, REPLX

DATED SEPTEMBER 12 2007 BETWEEN REPLY! INC. AND ATEL VENTURES,

INC.

     THIS
FIRST AMENDMENT, dated as of January 20, 2009 (this
“Amendment”), by and between ATEL
VENTURES, INC. (together with its successors and assigns, if any), a California corporation, with
its principal place of business at 600 California Street, 6th Floor, San Francisco, California
94108 (“Secured Party”) and REPLY! INC., a California corporation, with its principal place of
business at 12267 Alcosta Blvd. Suite 200, San Ramon, CA 94583
(“Debtor”) amends the
above-referenced agreements.

WITNESSETH

     WHEREAS, Secured Party and Debtor are parties to that certain Master Security Agreement No. REPLX
(the “Master Security Agreement”) and Promissory Note No. 1 to Master Security Agreement No. REPLX
(the “Promissory Note”) each dated as of September 12, 2007 (collectively and interchangeably
referred to herein as the “Loan Agreement” or
“Loan”), under which Loan Agreement Secured Party
originally loaned Debtor the original principal amount of
$4,000,000,00 of which principal amount
$2,898,614.9 remains due and payable;

     WHEREAS, in connection with the Loan Agreement, the parties entered into that certain Warrant for
Series B Preferred stock with issue date of September 12,
2007 (the “Warrant”);

     WHEREAS,
Debtor, Secured Party, and Real Estate on the Web dba Connecting Neighbors, LLC, Debtor’s
wholly owned subsidiary, (“Guarantor”) entered into that certain Secured Guaranty dated as of
September 12, 2007 whereby Guarantor granted to Secured Party a security interest in Guarantor’s
Account at LaSalle Bank National Association to secure Debtor’s performance and payment of the
Indebtedness under the Loan Agreement and Secured Party wishes to obtain Guarantor’s
acknowledgement of the terms and conditions of this Amendment;

     WHEREAS, as of the date hereof, Debtor and Secured Party desire to amend certain terms of the Loan
Agreement and make certain other agreements related to the Loan Agreement and to have Debtor issue
to Secured Party a new warrant (“New Warrant”) for 105,711 shares of Debtor’s Series B Preferred
Stock with Exercise Price of $0.00/Share, (which number of shares is based on $346,626 of Loan
payments that Secured Party is willing to defer) as consideration for the restructuring
contemplated by this Agreement substantially in the form set forth in Exhibit 2 attached to this
Amendment;

1

 

     WHEREAS, Secured Party and Debtor now desire to memorialize their agreement to restructure the Loan
by amending the Master Security Agreement and Promissory Note by this Amendment, and provide the
New Warrant as consideration for the restructuring contemplated by this Agreement,

     NOW THEREFORE, in consideration of the premises and other good and valuable consideration, the
receipt, adequacy and sufficiency of which are hereby acknowledged, Debtor and Secured Party hereby
agree as follows:

     1. Definitions. All capitalized terms not otherwise defined herein shall have the respective
meanings given to them in the Loan Agreement.

     2. Restructuring of Loan. Debtor acknowledges, confirms and agrees that it is indebted to Secured
Party as provided in the Loan Agreement. In reliance upon the representations, warranties and
covenants of Debtor, Secured Party further agrees to Debtor’s request, as specified in more detail
in this Amendment, to, inter alia, (i) change the Interest Installment and Periodic Installment
payment dates from the first day of each month to the twenty-fifth
(25th) day of each month
effective with the New Interest Installment due on January 25, 2009, (ii) restructure the Loan
payments and re-amortize the Loan by allowing Debtor to pay (a) three (3) months of interest only,
in arrears, commencing with the New Interest Installment due on
January 25, 2009 and the final New
Interest Installment due on March 25, 2009, (b) followed by eighteen (18) New Periodic Installments
of principal and interest, in advance, commencing April 25, 2009 and ending with the New Periodic
Installment due on September 25, 2010, and (iii) waive an Event of Default under Section 9(a)(xiv)
of the Loan Agreement with respect to default by Debtor of Debtor’s obligations to Point Financial,
Inc.; (iv) to provide to Lender the New Warrant as consideration for Secured Party’s restructuring
of the Loan described herein, and (v) to allow Debtor an extension of time to supply to Lender its
complete audited financial statements for fiscal year ended 2007 and 2008.

     3. Amendment
to the Master Security Agreement. As of the Effective Date (as defined in Section 10
below), the Master Security Agreement is hereby amended as follows:

          a. Section 1(c) of the Master Security Agreement entitled “Stock Warrant” is amended and restated
by adding the italicized paragraph set forth below under the first paragraph in such Section:

“New Stock Warrant. As consideration for restructuring the Periodic Installment payments due under
Promissory Note No. 1, on the Effective Date as defined in First Amendment dated January 20, 2009
to Master Security Agreement No. REPLX and Promissory Note No. 1
dated September 12, 2007. Debtor shall
issue to Secured Party a warrant exercisable for 105,711 shares of Debtor’s Series B Preferred
Stock (“New Stock Warrant”) in form and with terms and
conditions acceptable

2

 

to Secured Party. Debtor and Secured Party hereby acknowledge and agree that any Warrant to
purchase stock transferred to Secured Party is part of an investment unit within the meaning of
Section 1273 (c) (2) of the Internal Revenue Code which includes the Loans entered into hereunder.
Debtor and Secured Party further agree as between Debtor and Secured Party, that the fair market
value of the Warrant is equal to US$100 and that, pursuant to Treas. Reg. § 1.1273-2(h), US$100 of
the issue price of the investment unit will be allocable to the Warrant and the balance shall be
allocable to the Loans. Debtor and Secured Party agree to prepare their federal income tax returns
in a manner consistent with the foregoing agreement and, pursuant to
Treas. Reg. § 1.1273, the
original issue discount on the Loans shall be considered to be
zero”.

          b. Section 6. (b) of the Master Security Agreement entitled “Financial Statements, Reports and
Certificates”, is amended by deleting the words in the first
sentence.“ Debtor will deliver to
Secured Party within one hundred eighty (180) days of the close of fiscal year 2006 and 2007 of
Debtor and adding in lieu thereof the following language: “Debtor will deliver to Secured Party on
or before June 30, 2009 with respect to fiscal year 2007 and on or before December 31, 2009 with
respect to fiscal year 2008 and within one hundred eighty (180) days of the close of each fiscal
year thereafter of Debtor... ”. Except for this change the Section remains otherwise unchanged.

     4.
Amendment to Promissory Note. As of the Effective Date, the Promissory Note issued pursuant to
the Master Security Agreement is hereby amended as follows to reflect the procedure for payment of
the remaining principal balance owed of $2,898,614.97
(“Remaining Principal Amount”) and the terms
of conditions of payment agreed by the parties hereto:

          a. The first paragraph of the Promissory Note, is amended by deleting language as indicated by the
stricken language below and adding language indicated by the
following italicized language:

FOR VALUE RECEIVED, REPLY! INC., a California corporation, located at the address stated below
(“Debtor”) promises, to pay to the order of ATEL Ventures, Inc., a California Finance Lender with
California Finance Lender’s License No. 605-2302, or any subsequent holder hereof (each, a “Secured
Party”) at its office located at 600 California Street,
6th Floor, San Francisco, CA 94108 or at
such other place as Secured Party or the holder hereof may designate, the principal sum of Four
Million Dollars ($4,000,000.00) (the “Principal Amount”), with interest on the unpaid principal
balance from the date hereof through and including the dates of payment. During the initial term of
this Note, Maker shall pay on the first day of each month, (i) six (6) monthly installments of
interest only, payable in advance, each of which shall be equal to the product of (a) the interest
factor of 1.02668025% (“Interest Factor”) and (b) the original

3

 

Principal Amount, in the interest installment amount specified below, (each an “Interest
Installment”), followed by (iii) thirty (30) Nine (9) consecutive monthly periodic installments
payable in advance on the first day of each month (each a “Periodic Installment”), each of which
shall be equal to the product of (a) the loan factor of 3.8650% (“Loan Factor”) and (b) the
original Principal Amount, in the periodic installment amount each month specified below as follows
followed by (iii) three (3) monthly installments of interest only, payable in arrears on the
twenty-fifth (25th) day of each month, each of which shall be equal to the product of (a) the
applicable interest factor set forth below (“New Interest Factor”) and (b) the original Principal
Amount, in the interest installment amount specified below, (each a “New Interest Installment”),
followed by (iv) eighteen (18) consecutive monthly periodic installments of principal and interest
payable in advance on the twenty-fifth (25th) day of each month (each a “New Periodic
Installment”), each of which shall be equal to the product of(a) the loan factor of 6.12865013%
(“New Loan Factor”) and (b) the original Principal Amount:

	 	 	 	 	 
	Interest Installment Amount	 	 	 	 
	1—6
	 	$	41,067.21	 

	 	 	 
	Periodic Installment Amount	 	 
	7 - 36 15
	 	 $154,600.00

	 	 	 	 	 	 	 	 	 
	New Interest Installment	 	New Interest Factor	 	New Interest Installment Amount
	16 1/25/09 (for 12/1/08-1/24/09)
	 	 	1.40098850	%	 	$	56,039.54	 
	17 2/25/09
	 	 	0.7641755	%	 	$	30,567.02	 
	18 3/25/09
	 	 	0.7641755	%	 	$	30,567.02	 

	 	 	 	 	 	 	 	 	 
	New Periodic Installment	 	New Loan Factor	 	New Periodic Installment Amount
	19-36 4/25/09-9/25/10
	 	 	4.44114925	%	 	$	177,645.97	 

Maturity Date: October 25, 2010

          b. Exhibit A to the Promissory Note called the “Balance Due Rider” (see definition of Balance Due
in Master Security Agreement) is hereby amended beginning with the Loan payment due on January 25,
2009 as set forth on the new Balance Due Rider attached hereto as Exhibit 1 and made a part hereof.

4

 

     5. Waiver. Secured Party hereby Waives any Event of Default by Debtor under Section 9(a) (xiv) of
the Loan Agreement with respect to Debtor’s obligations to Point Financial, Inc..

     6. Representations and Warranties of Debtor. To induce Secured Party to enter into this Amendment,
Debtor makes the following representations and warranties to Secured Party as of the Effective
Date:

          a. Debtor hereby acknowledges and agrees that the Remaining Principal Amount of the Loan is
$2,875,407.72.

          b. The execution, delivery and performance of this Amendment and the performance by Debtor of its
obligations hereunder and under the Loan Agreement and all other agreements contemplated hereby and
thereby on behalf of Debtor: (i) are within Debtor’s corporate power; (ii) have been duly
authorized by Debtor’s Board of Directors and, to the extent necessary, the Debtor’s shareholders;
(iii) do not contravene any provision of Debtor’s charter or bylaws or other constituent documents;
(iv) do not violate any law or regulation, or any order or decree of any court or governmental
authority; (v) do not conflict with or result in the breach or termination of, constitute a default
under or accelerate or permit the acceleration of any performance required by, any indenture,
mortgage, deed of trust, lease, agreement or other instrument to which Debtor is a party or by
which Debtor or any of its property is bound; (vi) do not result in the creation or imposition of
any Liens upon any of the property of Debtor other than those in favor of Secured Party pursuant to
the Loan Agreement; and, (vii) do not require the consent or approval of any governmental authority
or any other Person.

          c. This Amendment has been duly executed and delivered by or on behalf of Debtor.

          d. This Amendment and the Loan Agreement constitute a legal, valid and binding obligation of
Debtor, enforceable against it in accordance with its terms, except as enforceability may be
limited by applicable bankruptcy, insolvency, reorganization, moratorium or similar laws affecting
creditors’ rights generally and by general equitable principles (whether enforcement is sought by
proceedings in equity or at law).

          e. All federal, state and local tax returns required to be filed by Debtor have been filed with the
appropriate governmental agencies and all taxes due and payable by Debtor have been timely paid.
Debtor will pay when due all taxes, assessments and other liabilities except as contested in good
faith and by appropriate proceedings and for which adequate reserves have been established.

     6. Representations
and Warranties of Secured Party.

          To induce Debtor to enter into this Amendment, Secured Party makes the following representations
and warranties to Debtor:

5

 

          a. All corporate action on the part of Secured Party’s Board of Directors and stockholders
necessary for the authorization, execution, delivery of, and the performance of all obligations of
Secured Party under this Amendment has been taken, and is in full force and effect. Secured Party
has full legal right, power and authority to enter into and perform its obligations under this
Amendment. This Amendment has been executed on behalf of Secured Party by a duly authorized officer
or representative of Secured Party.

          b. This Amendment when executed and delivered by Secured Party will constitute valid and legally
binding obligation of Secured Party, enforceable in accordance with its respective terms, except as
may be limited by (i) applicable bankruptcy, insolvency, reorganization or others laws of general
application relating to or affecting the enforcement of creditors’ rights generally, and (ii) the
effect of rules of law governing the availability of equitable remedies.

     7. No Other Consents or Waivers. Except as expressly provided herein, the Loan Agreement shall be
unmodified and shall continue to be in full force and effect in accordance with its terms. In
addition, except as so specifically provided herein, this Amendment shall not be deemed a consent
or waiver with respect to any term or condition of the Loan Agreement and shall not be deemed to
prejudice any right or rights which Debtor or Secured Party may now have or may have in the future
under or in connection with the Loan Agreement or any of the instruments or agreements referred to
therein, as the same may be amended from time to time.

     8. Continuation of Obligations, Liens and Existing Equity Interests. Debtor hereby acknowledges,
agrees and re-affirms (i) its obligations under the Loan Agreement, (ii) the grant of the lien and
security interest in the Collateral pursuant to the Loan Agreement, and (iii) that such liens and
security interests are valid and continuing and secure all of the Debtor’s Indebtedness under the
Loan Agreement.

     9. Reservation of Rights. Except as set forth in this Amendment, Secured Party has not waived, is
not by this Amendment waiving, and has no intention of waiving, any Events of Default which may
occur after the Effective Date, and Secured Party has not agreed to release any claims based on
Debtor’s failure to act or fulfill its obligations under the Loan Agreement after said Effective
Date. Secured Party reserves its right, in its discretion, to exercise any or all of its rights and
remedies under the Loan Agreement and any other documents related thereto after the Effective Date
of this Amendment, as a result of any failure of Debtor to fulfill its obligations under the Loan
Agreement and no delay of Secured Party in exercising such rights or remedies should be construed
as a waiver of any such rights or remedies.

     10. Effectiveness. This Amendment shall become effective on such date that each of the conditions
in this Section 10 have been satisfied in full in the judgment of Secured Party and Debtor,
respectively (the “Effective Date”):

6

 

               Execution. Secured Party and Debtor shall each have received two (2) fully executed copies of
this Amendment duly executed and delivered by the other party and the New Stock Warrant duly
executed and delivered by Debtor.

     11. Attorneys’ Fees. In the event any provision of this Amendment is enforced in a court of law, or
any other judicial or administrative setting, then the party succeeding in such
matter or controversy shall also be awarded all of its attorney’s fees and court costs and other
expenses incurred in the pursuit or defense of such matter or controversy (including, without
limitation, the defense of any counter-claims forwarded by the losing party).

     12. Entire Agreement. This Amendment and the documents referred to herein constitute the entire
agreement and understanding between the parties and supersede any prior agreement, understanding or
discussions relating to the subject matter of this Amendment. Except as otherwise provided in this
Amendment, the Loan Agreement and Note shall remain in full force and effect Except as otherwise
provided in this Amendment, the Loan Agreement and Note shall remain in full force and effect.

     13. Release and Waiver. Effective as of the Effective Date, Debtor on behalf of itself and its
affiliates, representatives, agents and attorneys, hereby waives and releases Secured Party and its
employees, representatives, agents and attorneys from any claims, liabilities, obligations,
demands, causes of action based upon or arising out of or in any way connected with the Loan
Agreement, the Warrant or this Amendment.

Debtor hereby waives all rights which it may have under the provisions of California Civil Code
Section 1542 with reads as follows:

A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS
WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT
TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING
THE RELEASE, WHICH IF KNOWN BY HIM MUST HAVE
MATERIALLY AFFECTED HIS SETTLEMENT, WITH THE
DEBTOR.

[SIGNATURE PAGES FOLLOW]

7

 

          IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be duly executed and delivered
as of the day and year first above written.

	 	 	 	 	 
	 	REPLY! INC., as Debtor
 	 
	 	By:  	/s/ Payam Zamani 	 
	 	 	Name:  	Payam Zamani 	 
	 	 	Title:  	CEO 	 
	 
	 	ATEL VENTURES, INC., as Secured Party
 	 
	 	By:  	/s/ Paritosh K. Choksl 	 
	 	 	Name:  	Paritosh K. Choksl 	 
	 	 	Title:  	Executive Vice President 	 
	 
	 	ACKNOWLEDGED AND AGREED:

REAL ESTATE ON THE WEB dba

CONNECTING NEIGHBORS, LLC, Guarantor
 	 
	 	By:  	 	 
	 	 	 	 
	 	 	 
	 	By:  	/s/ Payam Zamani 	 
	 	 	Name:  	Payam Zamani 	 
	 	 	Title:  	CEO 	 

8

 

EXHIBIT 1

TO FIRST AMENDMENT TO THE PROMISSORY NOTE NO. 1 TO MASTER

SECURITY AGREEMENT NO. REPLX DATED AS OF SEPTEMBER 12, 2007

EXHIBIT A TO

AMENDED PROMISSORY NOTE NO. 1 TO

MASTER SECURITY AGREEMENT NO. REPLX

DATED AS OF SEPTEMBER 12, 2007

BETWEEN

ATEL VENTURES, INC. AS SECURED PARTY

AND

REPLY! INC. AS DEBTOR

	 	 	 
	 	 	Balance Due
	 	 	Value
	 	 	(% of Original
	 	 	Principal
	 	 	Amount of
	Date	 	$4,000,000.00)
	1/25/2009
	 	78.14%
	2/25/2009
	 	77.87%
	3/25/2009
	 	77.60%
	4/25/2009
	 	73.65%
	5/25/2009
	 	69.67%
	6/25/2009
	 	65.64%
	7/25/2009
	 	61.58%
	8/25/2009
	 	57.47%
	9/25/2009
	 	53.33%
	10/25/2009
	 	49.14%
	11/25/2009
	 	44.91%
	12/25/2009
	 	40.64%
	1/25/2010
	 	36.33%
	2/25/2010
	 	31.98%
	3/25/2010
	 	27.58%
	4/25/2010
	 	23.14%
	5/25/2010
	 	18.66%
	6/25/2010
	 	14.13%
	7/25/2010
	 	9.55%
	8/25/2010
	 	4.94%
	9/25/2010
	 	0.27%

Balance Due Values are due in addition to any Interest or Periodic Installment
due on the same day.

	 	 	 	 	 
	 	REPLY! INC., as Debtor

 	 
	 	By:  	/s/ Payam Zamani
 	 
	 	 	Name:  	Payam Zamani  	 
	 	 	Title:  	CEO 	 
	 

9

 

EXHIBIT 2

TO FIRST AMENDMENT TO THE PROMISSORY NOTE NO. 1 TO MASTER

SECURITY AGREEMENT NO. REPLX DATED AS OF SEPTEMBER 12, 2007

THIS WARRANT AND THE SHARES ISSUABLE HEREUNDER HAVE NOT BEEN
REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT BE SOLD, PLEDGED, OR OTHERWISE
TRANSFERRED WITHOUT AN EFFECTIVE REGISTRATION THEREOF UNDER SUCH ACT OR PURSUANT TO RULE 144 OR AN
OPINION OF COUNSEL REASONABLY SATISFACTORY TO THE CORPORATION AND ITS COUNSEL, THAT SUCH
REGISTRATION IS NOT REQUIRED.

WARRANT TO PURCHASE PREFERRED STOCK

	 	 	 
	Issuer:
	 	REPLY!, NC., a California corporation
	Number of Shares:
	 	105,711 Shares
	Class of Stock:
	 	Series B Preferred Stock, $0.0 par value
	Exercise Price:
	 	$0.00 per Share
	Issue Date:
	 	January 20, 2009
	Expiration Date:
	 	The earlier to occur of (i) the seventh anniversary of
the Issue Date, (ii) at the closing of the first public
offering of the Company’s Common Stock under terms and
conditions that require automatic conversion of the
Series B Preferred Stock into Common Stock, or (iii), an
Acquisition, as defined in and pursuant to the terms and
conditions set forth in Section 2(e)(ii).

     THIS WARRANT CERTIFIES THAT, for the agreed upon value of $1.00 and for other good and
valuable consideration, including the execution and delivery of that certain Amendment No. 1 dated
as of January 20, 2009 to Master Security Agreement and Promissory Note No. 1 dated as of September
12, 2007 (the “Amended Loan”)., this Warrant is issued to ATEL VENTURES, INC., in its capacity as
Trustee for its assignee affiliated funds identified in that certain Amendment and Restatement of
Inter-Company Trust Agreement for Warrants dated as of February 1, 2006 and deemed effective as of
July 20, 2004, (“Holder”) by REPLY!, INC, a California corporation (the “Company”).

          1. ISSUANCE.

     Subject to the terms and conditions hereinafter set forth, the Holder is entitled upon
surrender of this Warrant and the duly executed subscription form annexed hereto as Appendix 1, at the
office of the Company, 12667 Alcosta Blvd., Suite 200, San Ramon, CA 94583, or such other office as
the Company shall notify the Holder of in writing, to purchase from the Company 105,711 shares of
fully paid and non-assessable shares (the “Shares”) of the Company’s Series B Preferred Stock, $.00
par value per share (“Preferred Stock”), at a purchase price per Share of $0.00 (the “Exercise Price”). This
Warrant may be exercised in whole or in part at any time and

10

 

from time to time until 5:00 PM, Pacific time, on the Expiration Date set forth above, and shall be
void thereafter. Until such time as this Warrant is exercised in full or expires, the Exercise
Price and the Shares are subject to adjustment from time to time as hereinafter provided.

          2. EXERCISE

               (a) Method of Exercise. Holder may exercise this Warrant by delivering this Warrant
together with a duly executed Notice of Exercise in substantially the form attached as Appendix 1
hereto to the principal office of the Company.

               (b) Fair Market Value.

                    (i) If shares of Common Stock are traded on a nationally recognized securities exchange or
over the counter market, the fair market value of one Share shall be the average closing price of a
share of Common Stock over the five day trading period immediately preceding the date of Holder’s
Notice of Exercise to the Company (or such lesser number of trading days as the stock has been
publicly traded). Notwithstanding the foregoing, in the event the Warrant is exercised in
connection with the Company’s initial public offering of Common Stock, the fair market value per
share shall be the product of (i) the per share offering price to the public of the Company’s
initial public offering, and (ii) the number of Shares of Common Stock into which each share of
Preferred Stock is convertible at the time of exercise.

                    (ii) If shares of Common Stock are not traded on a nationally recognized securities exchange
or over the counter market, the Board of Directors of the Company shall determine the fair market
value of a share of Common Stock in its reasonable good faith judgment. The foregoing
notwithstanding, if Holder advises the Board of Directors in writing that Holder disagrees with
such determination, then the Company and Holder shall promptly agree upon a reputable investment
banking firm to undertake such valuation. If the valuation of such investment banking firm is
greater than that determined by the Board of Directors by five percent (5%) or more, then all fees
and expenses of such investment banking firm shall be paid by the Company. In all other
circumstances, such fees and expenses shall be paid by Holder. The determination of any such
investment banking firm shall be conclusive in any event.

               (c) Delivery of Certificate and New Warrant. Promptly after Holder exercises this
Warrant, the Company shall deliver to Holder certificates for the Shares acquired and, if this
Warrant has not been fully exercised and has not expired, a new Warrant representing the right to
purchase the Shares not so acquired.

11

 

               (d) Replacement of Warrants. On receipt of evidence reasonably satisfactory to the
Company of the loss, theft, destruction or mutilation of this Warrant and, in the case of loss,
theft or destruction, on delivery of an indemnity agreement reasonably satisfactory in form and
amount to the Company or, in the case of mutilation, on surrender and cancellation of this Warrant,
the Company at its expense shall execute and deliver, in lieu of this Warrant, a new warrant of
like tenor.

               (e) Treatment on Sale, Merger, or Consolidation of the Company.

                    (i) “Acquisition”. For the purpose of this Warrant, “Acquisition” means any sale,
transfer, exclusive license, or other disposition of all or substantially all of the assets of the
Company, or any acquisition, reorganization, consolidation or merger of the Company where the
holders of the Company’s outstanding voting equity securities immediately prior to the transaction
beneficially own less than 50.01% of the outstanding voting equity securities of the, surviving or
successor entity immediately following the transaction.

                    (ii) Treatment of Warrant. Upon the closing of any Acquisition, if the Fair Market
Value of one Share (or other security issuable upon the exercise hereof) as determined in
accordance with Section 2(b) above is greater than the Exercise. Price in effect on such date, then
this Warrant shall automatically be deemed on and as of such date to be exercised pursuant to
Section 2(a) above as to all Shares (or such other securities) for which it shall not previously
have been exercised, and the Company shall promptly deliver a certificate representing the Shares
(or such other securities) issued upon such exercise to the Holder.

               (f) Conversion or Redemption of Series B Preferred Stock. Should all of the Company’s
Series B Preferred Stock be, or if outstanding would be, at any time prior to the expiration of the
Warrant or any portion thereof, redeemed or converted into shares of the Company’s Common Stock in
accordance with Section 5 of the Charter, then this Warrant shall become immediately exercisable
prior to such event for that number of shares of the Common Stock that would have been received if
this Warrant had been exercised in full and the Series B Preferred Stock received thereupon had
been simultaneously converted immediately prior to such event, and the Exercise Price shall
immediately be adjusted to equal the quotient obtained by dividing (x) the aggregate Exercise Price
of the maximum number of shares of Series B Preferred Stock for which this Warrant was exercisable
immediately prior to such conversion or redemption, by (y) the number of shares of Common Stock for
which this Warrant is exercisable immediately after such conversion or redemption. For purposes of
the forgoing, the “Charter” shall mean the Second Amended and Restated Articles of Incorporation as
amended and/or restated and effective immediately prior to the redemption or conversion of all of
the Company’s Series B Preferred Stock.

          3. ADJUSTMENTS.

               (a) Stock Dividends, Splits, Etc. If the Company declares or pays a dividend on the
outstanding shares of Preferred Stock, payable in Common Stock or other

12

 

securities, or subdivides the outstanding Preferred Stock into a greater amount of Preferred Stock,
then upon exercise of this Warrant, for each Share acquired, Holder shall receive, without cost to
Holder, the total number and kind of securities to which Holder would have been entitled had Holder
owned the Shares of record as of the date the dividend or subdivision occurred. If the outstanding
Preferred Stock is subdivided into a greater number of shares, the number of Shares shall be
proportionately increased.

               (b) Reclassification Exchange or Substitution. Upon any reclassification, exchange,
substitution, or other event that results in a change of the number and/or class of the securities
issuable upon exercise of this Warrant, Holder shall be entitled to receive, upon exercise of this
Warrant, the number and kind of securities and property that Holder would have received for the
Shares if this Warrant had been exercised immediately before such reclassification, exchange,
substitution, or other event. The Company or its successor shall promptly issue to Holder a new
Warrant for such new securities or other property. The new Warrant shall provide for adjustments
which shall be as nearly equivalent as may be practicable to the adjustments provided for in this
Section 3 including, without limitation, adjustments to the Exercise Price and to the number of
securities or property issuable upon exercise of the new Warrant. The provisions of this Section
3(b) shall similarly apply to successive reclassifications, exchanges, substitutions, or other
events.

               (c) Adjustments for Combinations, Etc. If the outstanding shares of Preferred Stock
are combined or consolidated, by reclassification or otherwise, into a lesser number of shares, the
number of Shares shall be proportionately decreased.

               (d) No Impairment. The Company shall not, by amendment of its Articles of
Incorporation or by-laws, or through a reorganization, transfer of assets, consolidation, merger,
dissolution, issue, or sale of securities or any other voluntary action, avoid or seek to avoid the
observance or performance of any of the terms to be observed or performed under this Warrant by
the Company, but shall at all times in good faith assist in carrying out of all the provisions of
this Section 3 and in taking all such action as may be necessary or appropriate to protect Holder’s
rights under this Article against impairment.

               (e) Fractional Shares. No fractional Shares shall be issuable upon exercise or
conversion of the Warrant and the number of Shares to be issued shall be rounded down to the
nearest whole Share. If a fractional Share interest arises upon any exercise or conversion of this
Warrant, the Company shall eliminate such fractional Share interest by paying Holder an amount
computed by multiplying such fractional interest by the Fair Market Value (determined in accordance
with Section 2(c) above) of one Share.

               (f) Certification
as to Adjustments. Upon each adjustment of the Exercise Price, number
of Shares or class of security for which this Warrant is exercisable, the Company at its expense
shall promptly compute such adjustment, and furnish Holder with a certificate of

13

 

its chief financial officer setting forth such adjustment and the facts upon which such adjustment
is based. The Company shall, upon written request, furnish Holder a certificate setting forth the
Exercise Price, number of Shares class of security for which this Warrant is exercisable in effect
upon the date thereof and the series of adjustments leading to such Exercise Price, number of
Shares and class of security.

               (g) Issuance of Additional Shares. In the event that the Company shall issue shares of
its capital stock at a price less than the Exercise Price after the date hereof, the price at which
the Shares may be converted into the Company’s Common Stock shall be subject to the same
adjustment, if any, to the price at which the Company’s Series B Preferred Stock may be converted
into the Company’s Common Stock provided in the Company’s Charter. The Company shall give Holder the
same notice which the holders of Series B Preferred Stock are entitled to receive in connection
with any dilutive issuance in accordance with the terms of the Company’s Articles of Incorporation,
as amended.

          4. REPRESENTATIONS AND COVENANTS OF THE COMPANY.

               (a) Representations and Warranties. The Company hereby represents and warrants to
Holder as follows:

               (i) All Shares which may be issued upon the due exercise of this Warrant shall, upon issuance,
be duly authorized, validly issued, fully paid and non-assessable, and free of any liens and
encumbrances except for restrictions on transfer provided for herein or under applicable federal
and state securities laws.

               (ii) The authorized capital stock of the Company consists of 45,741,045 shares, consisting of
40,000,000 shares of Common Stock, and 5,948,724 shares of preferred stock, $0.00 par value per
share, of which 3,865,368 shares have been designated Series A Convertible Preferred Stock and
2,083,356 shares have been designated Series B Convertible Preferred Stock Appendix 2 sets
forth all of the outstanding shares of common stock and preferred stock and outstanding options,
warrants, convertible securities, convertible debentures, and rights to acquire, subscribe for,
and/or purchase any Common Stock, preferred stock and/or other capital stock of the Company or any
securities or debentures convertible into or exchangeable for Common Stock, preferred stock and/or
other capital stock of the Company.

               (iii) The Company covenants that it shall at all times cause to be reserved and kept available
out of its authorized and unissued shares such number of shares of
its Preferred Stock and other
securities as will be sufficient to permit the exercise in full of this Warrant and the conversion
or exchange of such Preferred Stock into or for such other securities.

               (iv) The execution and delivery by the Company of this Warrant and the performance of all
obligations of the Company hereunder, including the issuance to Holder of the right to acquire the
shares of Preferred Stock, have been duly authorized by all necessary corporate action on the part
of the Company, and the Amended Loan and this Warrant are not inconsistent with the Company’s
Charter or By-laws, do not contravene any law or governmental rule, regulation or order applicable
to it, do not and will not contravene any

14

 

provision of, or constitute a default under, any indenture, mortgage, contract or other
instrument to which it is a party or by which it is bound, and the Amended Loan and this Warrant
Agreement constitute legal, valid and binding agreements of the Company, enforceable in accordance
with their respective terms.

               (v) No consent or approval of, giving of notice to, registration with, or taking of any other
action in respect of any state, Federal or other governmental authority or agency is required with
respect to the execution, delivery and performance by the Company of its obligations under this
Warrant, except for the filing of notices pursuant to Regulation D under the 1933 Act and any
filing required by applicable state securities law, which filings will be effective by the time
required thereby.

          (b) Notice of Certain Events. If the Company proposes at any time to merge or consolidate with or
into any other corporation, or sell, lease, license, or convey all or
substantially all of its assets, or to liquidate, dissolve or wind up; the Company shall give
Holder (1) at least 15 days prior written notice of the date on which such proposed transaction
will occur. With respect to all other events affecting Holder’s rights under the Warrant, the Company
shall deliver to Holder all notices which Holder is obligated to give the stockholders of
Company’s Series B Preferred stock.

          (c) Information Rights. So long as Holder holds this Warrant and/or any of the Shares, the Company
shall deliver to Holder all financial information which Holder is
obligated to give the stockholders of Company’s Series B Preferred stock.

     (d) Registration Under Securities Act of 1933, as amended. The Shares shall have certain
registration rights as set forth in that certain Amended and Restated Investor Rights Agreement
dated as of March 19, 2007 among the Company, Holder and the other parties named therein of even
date herewith. The Company agrees to amend the Investor Rights Agreement to make Holder a party
thereto concurrently with issuance of this Warrant. The Company
represents and warrants to Holder that the Company’s execution, delivery and performance of such
Investors Rights Agreement (a) has been duly authorized by all necessary corporate action of the
Company’s Board of Directors and shareholders, (b) does not and will not violate the
Company’s Articles of Incorporation or By-laws, each as amended, (c) does not and will not
violate or cause a breach or default (or an event which with the passage of time or the giving of
notice or both, would constitute a breach or default) under any
agreement, instrument, mortgage,
deed of trust or other arrangement to which the Company is a party or to or by which it or any of
its assets is subject or bound, and (d) does not require the approval, consent or waiver of or by
any shareholder, registration rights holder or other third party which approval, consent or waiver
has not been obtained as of the date of issuance of this Warrant.

     5. MISCELLANEOUS.

15

 

          (a) Automatic Exercise upon Expiration. This Warrant shall automatically be deemed on and as of
such date to be exercised pursuant to Section 2(a) above as to all Shares (or such other
securities) for which it shall not previously have been exercised, and the Company shall promptly
deliver a certificate representing the Shares (or such other securities) issued upon exercise to
the Holder.

          (b) Legends. This Warrant and the Shares (and the securities issuable, directly or indirectly, upon
exercise, if any) shall be imprinted with a legend in substantially the following form:

THIS SECURITY HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
1933, AS AMENDED, AND MAY NOT BE SOLD, PLEDGED OR OTHERWISE
TRANSFERRED WITHOUT AN EFFECTIVE REGISTRATION THEREOF UNDER SUCH
ACT OR PURSUANT TO RULE 144 OR AN OPINION OF COUNSEL REASONABLY
SATISFACTORY TO THE COMPANY AND ITS COUNSEL THAT SUCH REGISTRATION
IS NOT REQUIRED.

          (c) Compliance with Securities Laws on Transfer. This Warrant and the Shares (and the securities
issuable, directly or indirectly, upon conversion of the Shares, if any) may not be transferred or
assigned in whole or in part without compliance with applicable federal and state securities laws
by the transferor and the transferee (including, without limitation, the delivery of investment
representation letters). The Company shall not require Holder to provide an opinion of counsel if
the transfer is to an affiliate of Holder or if (a) there is no material question as to the
availability of current information as referenced in Rule 144(c), (b) Holder represents that it has
complied with Rule 144(d) and (e) in reasonable detail, (c) the selling broker represents that it
has complied with Rule 144(f), and (d) the Company is provided with a copy of Holder’s notice of
proposed sale.

          (d) Transfer Procedure. Subject to the provisions of Section 5(c), Holder may transfer all or part
of this Warrant and/or the Shares issuable upon exercise of this Warrant (or the securities
issuable, directly or indirectly, upon conversion of the Shares, if any) at any time to any
affiliate of Holder, or to any other transferee by giving the Company notice of the portion of the
Warrant being transferred setting forth the name, address and taxpayer identification number of the
transferee and surrendering this Warrant to the Company for reissuance to the transferee(s) (and
Holder if applicable).

          (e) Notices. All notices and other communications from the Company to the Holder, or vice versa,
shall be deemed delivered and effective when given personally or sent by electronic facsimile
transmission, express overnight courier service, or mailed by first-class registered or certified
mail, postage prepaid, at such address as may have been furnished to the Company or the Holder, as
the case may be, in writing by the Company or such holder from time to time, but in all cases,
unless instructed in writing otherwise, the. Company shall deliver a copy of all notices to Holder
at 600 California Street, 6th Floor, San Francisco CA 94108, Attention:

16

 

Associate General Counsel.

          (f) Waiver. This Warrant and any term hereof may be changed, waived, discharged or terminated only
by an instrument in writing signed by the party against which
enforcement of such change, waiver, discharge or termination is sought.

          (g) Remedies. In the event of any default hereunder, the non-defaulting party may proceed to
protect and enforce its rights either by suit in equity and/or by action at law, including but not
limited to an action for damages as a result of any such default, and/or an action for specific
performance for any default where Holder will not have an adequate remedy at law and where damages
will not be readily ascertainable. The Company expressly agrees that it shall not oppose an
application by the Holder or any other person entitled to the benefit of this Warrant requiring
specific performance of any or all provisions hereof or enjoining the Company from continuing to
commit any such breach of this Warrant.

     (h) Attorneys Fees. In the event of any dispute between the parties concerning
the terms and provisions of this Warrant, the party prevailing in such dispute shall be entitled to
collect from the other party all costs incurred in such dispute, including reasonable attorneys’
fees.

     (i) Governing Law. This Warrant shall be governed by and construed in accordance with the laws of
the State of California, without giving effect to its principles regarding conflicts of law.

     (j) Adjustment in Underlying Preferred Stock Price and Exercise Price. Company agrees that if it
issues any series of preferred stock for an issuance price less than $3.279 per
share, the Company shall issue to Holder an additional Warrant for 105,711 shares of Series B
Preferred Stock at an Exercise Price of $0.00 per Warrant Share.

17

 

     IN WITNESS WHEREOF, the Company has caused this Warrant to Purchase Preferred Stock to be executed
by its duly authorized representative as of the date first above written.

	 	 	 	 	 	 	 
	 	 	COMPANY
	 	 	REPLY!, INC.
	 
	 	 	 	 	 	 
	 

	 	By:	 	 	 	 
	 

	 	 	Name:
	 
	 	 
	 

	 	 	Title:
	 

	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 	 	HOLDER
	 	 	ATEL VENTURES, INC., as Trustee	 	 
	 
	 	 	 	 	 	 
	 

	 	By:	 	 	 	 
	 

	 	 	Name:
	 
	 	 
	 

	 	 	Title:
	 

	 	 
	 

	 	 	 	 

	 	 

18

 

APPENDIX 1

NOTICE OF EXERCISE

     1. The
undersigned hereby elects to purchase                      shares of the                      stock
of                                          pursuant to Section 2(a) of the attached Warrant, and tenders herewith
payment of the Exercise Price of such shares in full.

     1. The undersigned hereby elects to convert the attached Warrant into Shares in the manner
specified in Section 2(b) of the attached Warrant. This conversion is exercised with respect to
                    
of shares of the
                                         Stock of                                       .

     [Strike paragraph that does not apply.]

     2. Please
issue a certificate or certificates representing said shares in the name of the undersigned or in such other name as is specified below:

      

(Name)

      

      

(Address)

     3. The undersigned represents it is acquiring the shares solely for its own account and not as a
nominee for any other party and not with a view toward the resale or distribution thereof except in
compliance with applicable securities laws.

	 	 	 	 	 	 	 
	 

	 	 	 	 	 	 
	 

(Date)

	 	 	 	 

(Signature)
	 	 

19

 

APPENDIX 2

CAPITALIZATION

Outstanding Capital Stock:

Outstanding options, warrants, convertible securities, convertible debentures, and rights to
acquire, subscribe for, and/or purchase any Common Stock, preferred stock and/or other capital
stock of the Company or any securities or debentures convertible into or exchangeable for Common
Stock, preferred stock and/or other capital stock of the Company:

20

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