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                                                                   EXHIBIT 10.08

                              AMENDED AND RESTATED
                               SEVERANCE AGREEMENT

         THIS AGREEMENT is entered into as of August 21, 2001 (the "Effective
Date"), by and between PETER S. RUMMELL (the "Employee") and THE ST. JOE
Company, a Florida corporation (the "Company").

         1.       TERM OF AGREEMENT.

         This Agreement shall become effective on the Effective Date and shall
continue in effect until the Employee's employment with the Company terminates
and the Company's and the Employee's obligations provided for hereunder are
satisfied (the "Term of this Agreement").

         2.       DEFINITION OF CHANGE IN CONTROL.

         For all purposes under this Agreement, "Change in Control" means the
occurrence of any of the following events after the date of this Agreement:

         a)       The consummation of a merger, share exchange or consolidation
of the Company with or into another entity or any other corporate reorganization
(a "Business Combination"), in each case unless, following such Business
Combination, all or substantially all of the individuals and entities who were
the owners of the Company's outstanding voting stock immediately prior to such
Business Combination own, directly or indirectly, and in substantially the same
proportions, 50% or more of the continuing or surviving entity's voting stock
outstanding immediately after such Business Combination;

         b)       The sale, transfer, exchange or other disposition of all or
substantially all of the Company's assets;

         c)       A change in the composition of the Board of Directors of the
Company (the "Board"), as a result of which fewer than two-thirds of the
incumbent directors are directors who either (i) had been directors of the
Company on the date 24 months prior to the date of the event that may constitute
a Change in Control (the "original directors") or (ii) were elected, or
nominated for election, to the Board with the affirmative votes of at least a
majority of the aggregate of the original directors who were still in office at
the time of the election or nomination and the directors whose election or
nomination was previously so approved;

         d)       The liquidation or dissolution of the Company; or

         e)       Any transaction as a result of which any person is the
"beneficial owner" (as defined in Rule 13d-3 under the Securities Exchange Act
of 1934, as amended (the "1934 Act")), directly or indirectly, of securities of
the Company representing 25% or

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more of the total voting power represented by the Company's then outstanding
voting securities. For purposes of this Paragraph (e), the term "person" shall
have the same meaning as when used in sections 13(d) and 14(d) of such Act but
shall exclude (i) a trustee or other fiduciary holding securities under an
employee benefit plan of the Company or a parent or subsidiary of the Company,
(ii) a corporation owned directly or indirectly by the stockholders of the
Company in substantially the same proportions as their ownership of the common
stock of the Company, (iii) the Alfred I. duPont Testamentary Trust and (iv) the
Nemours Foundation.

         A transaction shall not constitute a Change in Control if its sole
purpose is to change the state of the Company's incorporation or to create a
holding company that will be owned in substantially the same proportions by the
persons who held the Company's securities immediately before such transaction.
Furthermore, the Company's purchase of Company stock from the Alfred I. duPont
Testamentary Trust shall in no event be deemed to result in a Change in Control.

         3.       DEFINITION OF GOOD REASON.

         For all purposes under this Agreement, "Good Reason" means

         a)       The Employee has experienced a demotion in title with the
Company or has experienced a substantial and material reduction in duties or
responsibilities with the Company; provided that, the Employee occupying the
same position with a company that is not a publicly-held company subject to the
1934 Act shall constitute a material reduction in responsibilities unless the
reason the Company is no longer a publicly-held company subject to the 1934 Act
is because of a management and/or employee buyout or other similar transaction
whereby, after the completion of such transaction, the Company's management,
Company employee benefit plans and/or employees beneficially own(s) (as that
term is defined in Rule 13d-3 under the 1934 Act), directly or indirectly,
securities of the Company representing 50% or more of the total voting power
represented by the Company's then outstanding voting securities;

         b)       The Employee has incurred a reduction in his total
compensation as an employee of the Company (consisting of annual base salary and
target bonus potential);

         c)       The Employee has been notified that his principal place of
work as an employee of the Company will be moved to a location that is more than
30 miles from its current location;

         d)       Commission by the Company, or a successor thereto, of a
material breach of any of the provisions of this Agreement or of the Employee's
employment agreement; or

         e)       A successor to the Company fails to comply with Section 17(a).

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         A termination of employment by the Employee for one of the reasons set
forth above shall not be deemed a termination for Good Reason unless, within the
six month period immediately following the occurrence of such Good Reason event,
the Employee has given written notice to the Company specifying the event or
events relied upon for such termination and the Company has not remedied such
event or events within sixty days of the receipt of such notice.

         The Company and the Employee, upon mutual written agreement, may waive
any of the foregoing provisions with respect to an event that otherwise would
constitute Good Reason.

         4.       DEFINITION OF CAUSE.

         For purposes of this Agreement, "Cause" means gross negligence,
misconduct, nonfeasance, a material breach of this Agreement as determined by
the Court of Competent Jurisdiction in the state of Florida, conviction
following final disposition of any available appeal of a felony, or pleading
guilty or no contest to a felony.

         5.       DEFINITION OF DISABILITY.

         For purposes of this Agreement, the Employee shall be deemed to have
experienced a "Disability" if the Employee's disability constitutes long-term
disability under the Company's long-term disability plan then in effect.

         6.       DEFINITION OF CONTINUATION PERIOD.

         The term "Continuation Period" shall mean the period commencing on the
date when the termination of the Employee's employment pursuant to Section 8 is
effective and ending on the earlier of:

         a)       The date 36 months after the date when the employment
termination was effective; or

         b)       The date of the Employee's death.

         Notwithstanding the foregoing, for purposes of Section 10, "Coverage
Period" shall mean the period commencing on the date when the termination of the
Employee's employment pursuant to Section 8 is effective and ending 36 months
later.

         7.       TERMINATION OF EMPLOYMENT.

         The Company may terminate the Employee's employment at any time and for
any reason, with or without Cause, and the Employee may terminate his employment
at any time and for any reason, with or without Good Reason; provided, however,
the Company or the Employee, as the case may be, shall give at least 60 days'
written notice

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prior to the effective date of any termination of employment and the Company and
the Employee shall comply with the applicable provisions of this Agreement and
the Employee's employment agreement.

         8.       QUALIFYING TERMINATION OF EMPLOYMENT.

         For purposes of this Agreement, the term "Qualifying Termination of
Employment" shall mean a termination of the Employee's employment under any of
the following circumstances:

         a)       The Employee terminates his employment for any reason during
the 6 month period immediately following the first anniversary of a Change in
Control;

         b)       The Employee terminates his employment for Good Reason (as
that term is defined in Section 3 hereof); or

         c)       The Company terminates the Employee's employment for any
reason other than Cause (as that term is defined in Section 4 hereof), death or
Disability (as that term is defined in Section 5 hereof).

         The determination of whether the Employee's employment has terminated
shall be made without regard to whether the Employee continues to provide
services to the Company as a member of its Board or otherwise in the capacity of
an independent contractor. A transfer of the Employee's employment from the
Company to a successor of the Company shall not be considered a termination of
employment if such successor complies with the requirements of Section 17(a).

         9.       AMOUNT OF SEVERANCE PAY.

         In the event of a Qualifying Termination of Employment (as that term is
defined in Section 8 hereof), within thirty business days after the occurrence
of such Qualifying Termination of Employment, the Company or its successor shall
pay to the Employee a lump sum equal to the product of three times the sum of:

         a)       The Employee's annual base salary at the greater of (i) the
annual rate in effect on the date when the termination of the Employee's
employment with the Company is effective or (ii) the annual rate in effect on
the date of the Change in Control; plus

         b)       The greater of (i) the Employee's annual bonus for the most
recent year completed prior to the date when the termination of the Employee's
employment with the

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Company is effective or (ii) an amount equal to 100% of the Employee's annual
base salary, as determined under Section 9(a).

         For purposes of determining the Employee's annual base salary and
target annual bonus under Sections 9(a) and (b) above, any reduction in annual
base salary or target annual bonus that would constitute Good Reason under this
Agreement shall be deemed not to have occurred.

10.      SUPPLEMENTAL PENSION BENEFIT AND RETIREE MEDICAL BENEFITS

         a)       In the event of a Qualifying Termination of Employment (as
that term is defined in Section 8 hereof), in lieu of accruing pension benefits
under the Company's Pension Plan, the Company's 401(k) Plan (the "401(k) Plan"),
the Company's Deferred Capital Accumulation Plan (the "DCAP"), the Company's
Supplemental Retirement Plan (the "SERP"), and any other funded or unfunded
pension plans now or hereafter maintained by the Company (collectively, the
"Pension Plans") during the Continuation Period, the Employee shall be entitled
to receive an unfunded supplemental pension benefit under this Agreement (the
"Supplemental Benefit"). The Supplemental Benefit shall be calculated under
Subsection (b) below and shall be paid in a lump sum within thirty business days
after the termination of the Employee's employment under Section 8.

         b)       The Supplemental Benefit shall be an amount equal to:

                  (i)      The amount payable to the Employee as a single lump
sum amount under the Pension Plans had the Employee (A) continued to be employed
as an employee of the Company during the Continuation Period, (B) received
compensation equal to the amount described in Section 9(a) during the
Continuation Period, (C) continued to receive matching contributions under the
401(k) Plan and DCAP through the Continuation Period at the same rate as the
Employee was receiving at the time of the Employee's termination of employment,
and (D) been 100% vested in each of the Pension Plans; minus

                  (ii)     The amount of the single lump sum amount actually
payable to the Employee under the Pension Plans, whether or not the Employee
elects to receive his benefits under the Pension Plans in the form of a single
lump sum amount.

         For purposes of determining the lump sum amount payable under this
Section 10, (a) the Employee's account under the Pension Plan and the SERP shall
each be credited with interest at the interest rate in effect under such plan at
the date of the Employee's Qualifying Termination of Employment, and (b) the
Employee's account under the 401(k) Plan and the DCAP shall each be credited
with interest at the interest rate in effect under the DCAP at the date of the
Employee's Qualifying Termination of Employment.

         Except as otherwise provided in this paragraph, if, after considering
the additional years of service credited to the Employee pursuant to this
Section 10 (and assuming the

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Employee's age had increased commensurate therewith), the Employee would have
been entitled to retiree medical benefits, the Employee shall be entitled to
receive such retiree medical benefits as if entitled thereto to the same extent
and at the same after-tax cost to the Employee as is provided to other eligible
senior executives of the Company. Any retiree medical benefits provided pursuant
to the preceding sentence shall begin upon termination of the Employee's
employment. Notwithstanding the foregoing, if the provision to the Executive of
the retiree medical benefits described in this paragraph would either (a)
violate the terms of the Company's retiree medical plans or (b) violate any of
the nondiscrimination requirements contained in the Internal Revenue Code of
1986, as amended, then the Company, in its sole discretion, may elect to pay the
Executive, in lieu of provision of the additional retiree medical benefits
provided because of this paragraph, a lump sum cash payment equal (after payment
of all applicable taxes) to the present value of the total cost to the Company
of providing such benefits.

         11.      EQUITY-BASED COMPENSATION, BONUS, GROUP INSURANCE AND
OUTPLACEMENT SERVICES.

         a)       Equity-Based Compensation. If Employee terminates his
employment for Good Reason, or the Company terminates the Employee's employment
for any reason other than Cause, all stock options granted to the Employee shall
immediately vest in full, and all restrictions on all shares of restricted stock
granted to Employee shall immediately lapse.

         If there is a Change in Control, all stock options granted to the
Employee which have already vested at the time of the Change in Control shall
remain vested, those stock options granted to the Employee which are scheduled
to vest within one year of the date of the Change in Control shall vest in
accordance with their existing vesting schedule, and all other stock options
granted to the Employee shall vest on the first anniversary of the date of the
Change in Control.

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         If the Company and the other party to the transaction constituting a
Change in Control agree that the transaction is to be treated as a "pooling of
interests" for financial reporting purposes, and if the transaction, in fact, is
so treated, then the acceleration of exercisability will not occur to the extent
that the surviving entity's independent public accountants determine in good
faith that the acceleration would preclude the use of "pooling of interests"
accounting. If applicable law or the terms of applicable plans or award
agreements prohibit the Company from accelerating the lapsing of restrictions on
restricted stock or the vesting and exercisability of stock options or other
equity-based awards as provided above, the Company shall pay to the Employee the
following: (xx) on the date of the forfeiture of any restricted stock that
otherwise would have vested pursuant to this Section 11(a), a cash payment equal
to the market value of a number of shares of common stock of the Company (absent
restrictions) equal to the number of shares of restricted stock forfeited, (yy)
on the date of the forfeiture of any such stock options that otherwise would
have vested pursuant to this Section 11(a), a cash payment equal to the
difference between the market value of the shares of stock subject to such stock
options and the exercise price of such stock options, and (zz) on the date of
the forfeiture of any such other equity-based awards that otherwise would have
vested pursuant to this Section 11(a), a cash payment equal to the value of such
forfeited equity-based awards, as determined by the Board in good faith.

         b)       Annual Incentive. In the event of a Qualifying Termination of
Employment (as that term is defined in Section 8 hereof), the Company shall pay
the Employee an annual incentive for the year in which such termination occurs.
Such annual incentive shall not be less than the greater of (i) the Employee's
annual incentive for the most recent year completed prior to the date when the
termination of the Employee's employment with the Company is effective or (ii)
the amount of the Employee's target annual incentive potential then in effect,
in either case prorated to reflect the portion of such year during which the
Employee was employed by the Company.

         c)       Insurance. In the event of a Qualifying Termination of
Employment (as that term is defined in Section 8 hereof), during the
Continuation Period the Employee (and, where applicable, the Employee's
dependents) shall be entitled to health and welfare benefits under the Company's
welfare benefit plans (as that term is defined in Section 3(1) of the Employee
Retirement Income Security Act of 1974, as amended) other than the Company's
retiree medical plan, as if the Employee were still employed during such period.
Such health and welfare benefits shall be provided at the same level and at the
same after-tax cost to the Employee as is available to all of the Company's
senior executives generally. Where applicable, the Employee's salary, for
purposes of such plans, shall be determined at the greater of (i) the annual
rate in effect on the date when the termination of the Employee's employment
with the Company is effective or (ii) the annual rate in effect on the date of
the Change in Control, disregarding for this

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purpose any reduction in salary that would constitute Good Reason hereunder. To
the extent the Company is unable or does not wish to cover the Employee under
its plans during the Continuation Period, the Company shall provide the Employee
with substantially equivalent benefits on an individual basis at no additional
after-tax cost to the Employee. With respect to any welfare benefits other than
major medical benefits, if the Company is unable to provide such benefits under
its plans or to provide the Employee with substantially equivalent benefits on
an individual basis at a cost that is not more than 150% of the cost of
providing such benefits under its plans (assuming the Employee were eligible to
participate in such policies as an employee of the Company), the Company may
elect to pay to the Employee a lump sum payment equal to three times the annual
premiums the Company was paying for such benefits at the time of the Employee's
termination of employment. The foregoing notwithstanding, in the event the
Employee becomes eligible for comparable group insurance coverage in connection
with new employment, the coverage provided by the Company under this Subsection
(c) shall terminate immediately. Any group health continuation coverage the
Company is required to offer under the Consolidated Omnibus Budget
Reconciliation Act of 1985 shall commence when coverage under this Subsection
(c) terminates.

         d)       Outplacement Services. In the event of a Qualifying
Termination of Employment (as that term is defined in Section 8 hereof), the
Employee shall be entitled to senior executive level outplacement services at
the Company's expense. Such services shall be provided by a firm selected by the
Employee from a list compiled by the Company.

         e)       Financial Planning. In the event of a Qualifying Termination
of Employment (as that term is defined in Section 8 hereof), during the
Continuation Period the Employee shall be entitled to receive reimbursement for
financial planning at the greater of the level the Employee was receiving (i) at
the time of termination or (ii) at the time of the Change in Control, if
applicable.

         12.      EXCISE TAXES.

         a)       Gross-Up Payment. If it is determined that any payment,
benefit or distribution of any type to or for the benefit of the Employee by the
Company, any of its affiliates, any person or entity that acquires ownership or
effective control of the Company or ownership of a substantial portion of the
Company's assets (within the meaning of section 280G of the Internal Revenue
Code of 1986, as amended (the "Code"), and the regulations thereunder) or any
affiliate of such person or entity, whether paid or payable or distributed or
distributable pursuant to the terms of this Agreement or otherwise (the "Total
Payments"), would be subject to the excise tax imposed by section 4999 of the
Code or any interest or penalties with respect to such excise tax (such excise
tax and any such interest or penalties are collectively referred to as the
"Excise Tax"), then the Employee shall be entitled to receive an additional
payment (a "Gross-Up Payment") in an amount calculated to ensure that after
payment by the Employee of all taxes (and any interest or penalties imposed with
respect to such taxes), including any

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Excise Tax, imposed upon the Gross-Up Payment, the Employee retains an amount of
the Gross-Up Payment equal to the Excise Tax imposed upon the Total Payments.
Payments under this section are payable to the Employee, even if the Employee is
not eligible for employment termination benefits under this agreement.

         b)       Determination by Accountant. All determinations and
calculations required to be made under this Section 12 shall be made by an
independent accounting firm selected by the Employee from among the largest six
accounting firms in the United States (the "Accounting Firm"), which shall
provide its determination (the "Determination"), together with detailed
supporting calculations regarding the amount of any Gross-Up Payment and any
other relevant matter, both to the Company and the Employee within five days of
the termination of the Employee's employment, if applicable, or such earlier
time as is requested by the Company or the Employee (if the Employee reasonably
believes that any of the Total Payments may be subject to the Excise Tax). If
the Accounting firm determines that no Excise Tax is payable by the Employee, it
shall furnish the Employee with a written statement that such Accounting Firm
has concluded that no Excise Tax is payable (including the reasons therefor) and
that the Employee has substantial authority not to report any Excise Tax on the
Employee's federal income tax return. If a Gross-Up Payment is determined to be
payable, it shall be paid to the Employee within five days after the
Determination is delivered to the Company or the Employee. Any determination by
the Accounting Firm shall be binding upon the Company and the Employee.

         c)       Over- and Underpayments. As a result of uncertainty in the
application of section 4999 of the Code at the time of the initial determination
by the Accounting Firm hereunder, it is possible that Gross-Up Payments not made
by the Company should have been made ("Underpayment"), or that Gross-Up Payments
will have been made by the Company which should not have been made
("Overpayments"). In either such event, the Accounting Firm shall determine the
amount of the Underpayment or Overpayment that has occurred. In the case of an
Underpayment, the amount of such Underpayment shall be promptly paid by the
Company to or for the benefit of the Employee. In the case of an Overpayment,
the Employee shall, at the direction and expense of the Company, take such steps
as are reasonably necessary (including the filing of returns and claims for
refund), follow reasonable instructions from, and procedures established by, the
Company, and otherwise reasonably cooperate with the Company to correct such
Overpayment, provided, however, that (i) the Employee shall in no event be
obligated to return to the Company an amount greater than the net after-tax
portion of the Overpayment that the Employee has retained or has recovered as a
refund from the applicable taxing authorities and (ii) this provision shall be
interpreted in a manner consistent with the intent of Subsection (a) above,
which is to make the Employee whole, on an after-tax basis, from the application
of the Excise Tax, it being understood that the correction of an Overpayment may
result in the Employee's repaying to the Company an amount which is less than
the Overpayment.

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         d)       Limitation on Parachute Payments. Any other provision of this
Section 12 notwithstanding, if the Excise Tax could be avoided by reducing the
Total Payments by 5% or less, then the Total Payments shall be reduced to the
extent necessary to avoid the Excise Tax and no Gross-Up Payment shall be made.
If the Accounting Firm determines that the total Payments are to be reduced
under the preceding sentence, then the Company shall promptly give the Employee
notice to that effect and a copy of the detailed calculation thereof. The
Employee may then elect, in the Employee's sole discretion, which and how much
of the total Payments are to be eliminated or reduced (as long as after such
election no Excise Tax will be payable) and shall advise the Company in writing
of the Employee's election within 10 days of receipt of notice. If no such
election is made by the Employee within such 10 day period, then the Company may
elect which and how much of the total Payments are to be eliminated or reduced
(as long as after such election, no Excise Tax will be payable) and shall notify
the Employee promptly of such election.

         13.      TERMINATION UPON DEATH. In the event of the Employee's death,
this Agreement shall terminate and the Company shall only be obligated to (a)
pay to the Employee's estate or legal representative the annual base salary to
the extent earned by the Employee prior to the Employee's death, (b) take all
necessary actions so that all restrictions on the Employee's restricted stock
shall lapse and all of the Employee's stock options shall vest and become
immediately exercisable in full as of the time of the Employee's death, and (c)
take all necessary actions so that all pension benefits accruing under the SERP
shall immediately become vested in full as of the time of the Employee's death.
The Company may, however, pay the estate or legal representative a bonus that
the Employee has earned prior to his death. After making such payment(s) and
providing such benefits, the Company shall have no further obligations under
this Agreement.

         14.      DISABILITY. In the event of the Employee's Disability (as
defined in Section 5 herein), the Company shall have the right, at its option,
to terminate the Employee's employment. Unless and until so terminated, during
any period of Disability during which the Employee is unable to perform the
services required of him, the Employee's salary shall be payable to the extent
of, and subject to, the Company's policies and practices then in effect with
regard to sick leave and disability benefits. In the event of the Employee's
termination due to the Employee's Disability, the Company shall only be
obligated to (a) pay to the Employee or his personal representative the
Employee's annual base salary to the extent earned by the Employee prior to the
termination of employment, (b) take all necessary actions so that all
restrictions on the Employee's restricted stock shall lapse and all of the
Employee's stock options shall vest and become immediately exercisable in full
as of the time of the Employee's Disability, and (c) take all necessary actions
so that all pension benefits accruing under the SERP shall immediately become
vested in full as of the time of the Employee's Disability. In addition, until
January 7, 2002, the Employee shall remain eligible for the benefits and
perquisites including but not limited to disability benefits in accordance with
the Company's policy in effect from time to time. After making such payment(s)
and

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providing such benefits, the Company shall have no further obligations under
this Agreement.

         15.      TERMINATION FOR CAUSE OR WITHOUT GOOD REASON. In the event
that the Company terminates the Employee's employment for Cause (as defined in
Section 4 herein) or the Employee terminates his employment without Good Reason
(as defined in Section 3 herein), the Company shall only be obligated to pay to
the Employee the Employee's annual base salary to the extent earned by the
Employee prior to the termination of employment. After making such payment, the
Company shall have no further obligations under this Agreement.

         16.      RESTRICTIVE COVENANTS.

         a)       Confidential Information. During the period of his employment,
Employee shall hold in a fiduciary capacity for the benefit of the Company and
its affiliates all trade secrets, proprietary or confidential information,
knowledge or data relating to the Company, and/or their respective businesses,
which shall have been obtained by Employee. Trade secret information includes,
but is not limited to, customer lists, pricing information, sales reports,
financial and marketing data, reserves estimation processes or procedures,
techniques, or processes that: (i) derive independent economic value, actual or
potential, from not being generally known to the public or to persons who can
obtain economic value from their disclosure or use, and (ii) are the subject of
reasonable efforts under the circumstances to maintain their secrecy. After
termination of Employee's employment with the Company, Employee shall not,
without the prior written consent of the Company, use, communicate or divulge
any such information, knowledge or data to anyone at any time.

         b)       Covenant Not to Compete. Employee agrees not to, during the
course of employment and for a period of two years commencing upon the
termination of employment, voluntarily or involuntarily, for any reason
whatsoever, (i) directly or indirectly, individually or on behalf of persons not
now parties to this Agreement, or as a director, officer, principal, agent,
executive, or in any other capacity or relationship, engage in any business or
employment, or aid or endeavor to assist any business or legal entity that is in
the commercial, hotel and/or residential real estate development business that
Competes with the Company anywhere in Florida or (ii) hold, directly or
indirectly, more than five percent of any class of stock of any corporation or
more than a 5% interest in any partnership or other business or legal entity
that is in the commercial, hotel and/or residential real estate development
business that Competes with the Company anywhere in Florida. "Competes" shall be
defined as engaging in commercial, hotel and/or residential real estate
development projects where total annual development costs for all such
commercial, hotel and/or residential projects in Florida meet or exceed
$50,000,000. The Company and Employee acknowledge the reasonableness of this
covenant not to compete and the reasonableness of the geographic area and
duration of time which are a part of said covenant.

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This covenant not to compete is contemplated to protect Company's legitimate
business interests.

         c)       Solicitation of Customers by Employee. Unless waived in
writing by the Company, Employee further agrees that he will not, directly or
indirectly, during the course of employment and for two years after termination
of his employment, solicit the trade or patronage of any of the customers of the
Company, regardless of the location of such customers of the Company with
respect to any services, products, or other matters in which the Company is
active.

         d)       Solicitation of Company Employees. Unless waived in writing by
the Company, Employee further agrees that he will not, directly or indirectly,
during the course of employment and for two years after termination of his
employment, solicit or attempt to entice away from the Company any director,
agent or employee of the Company.

         e)       Compliance with Business Ethics and Conflict of Interest
Policy. During the Executive's employment with the Company, the Employee shall
comply in all respects with the Company's Business Ethics and Conflict of
Interest Policy attached hereto as exhibit "A," and as may be amended from time
to time.

         f)       Survival; Injunctive Relief. Employee agrees that subsections
(a) through (d) of this Section 16 shall survive the termination of (i) this
Agreement and (ii) the period of his employment hereunder. Employee acknowledges
that the Company has no adequate remedy at law and would be irreparably harmed
if Employee breaches or threatens to breach any of the provisions of this
Section 16 and, therefore, agrees that the Company shall be entitled to
injunctive relief to prevent any such breach or threatened breach thereof and to
specific performance of the terms of this Section 16 (in addition to any other
legal or equitable remedy the Company may have). Employee further agrees that
Employee shall not, in any equity proceeding relating to the enforcement of this
Section 16, raise the defense that the Company has an adequate remedy at law.
Nothing in this Agreement shall be construed as prohibiting the Company from
pursuing any other remedies at law or in equity that it may have under and in
respect of this Agreement or any other agreement.

         17.      SUCCESSORS.

         a)       Company's Successors. The Company shall require any successor
(whether direct or indirect by purchase, lease, merger, consolidation,
liquidation or otherwise) to all or substantially all of the Company's business
or assets, by an agreement in substance and form satisfactory to the Employee,
to assume this Agreement and to agree expressly to perform this Agreement in the
same manner and to the same extent as the Company would be required to perform
it in the absence of a succession. For all purposes under this Agreement, the
term "Company" shall include any successor to the business or assets of the
Company which executes and delivers the assumption

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agreement described in this Subsection (a) or which becomes bound by this
Agreement by operation of law.

         b)       Employee's Successors. This Agreement and all rights of the
Employee hereunder shall inure to the benefit of, and be enforceable by, the
Employee's personal or legal representatives, executors, administrators,
successors, heirs, distributees, devisees and legatees.

         18.      LIQUIDATED DAMAGES. The payments and benefits provided in
Sections 9, 10, 11, 12, 13, 14, and 15 are intended to be liquidated damages for
a termination of the Employee's employment by the Company without cause or for
the actions of the Company leading to a termination of the Employee's employment
by the Employee for Good Reason, and shall be the sole and exclusive remedy
therefor.

         19.      RELEASE. Notwithstanding any provision herein to the contrary,
the Company may require that, prior to payment of any amount or provision of any
benefit under Sections 9, 10, 11, or 12 of this Agreement, the Employee shall
have executed a complete release of the Company and its affiliates and related
parties in such form as is reasonably acceptable to both parties and any waiting
periods contained in such release shall have expired.

         20.      INSURANCE AND INDEMNIFICATION. The Company will indemnify the
Employee for his actions as a Company employee or officer pursuant to Company
policy.

         21.      MISCELLANEOUS PROVISIONS.

         a)       Notice. Notices and all other communications contemplated by
this Agreement shall be in writing and shall be deemed to have been duly given
when personally delivered or when mailed by U.S. registered or certified mail,
return receipt requested and postage prepaid. In the case of the Employee,
mailed notices shall be addressed to the Employee at the home address that the
Employee most recently communicated to the Company in writing. In the case of
the Company, mailed notices shall be addressed to its corporate headquarters,
and all notices shall be directed to the attention of its Secretary.

         b)       Waiver. No provision of this Agreement shall be modified,
waived or discharged unless the modification, waiver or discharge is agreed to
in writing and signed by the Employee and by an authorized officer of the
Company (other than the Employee). No waiver by either party of any breach of,
or of compliance with, any condition or provision of this Agreement by the other
party shall be considered a waiver of any other condition or provision or of the
same condition or provision at another time.

         c)       Other Agreements; Amendment. This Agreement supersedes the
Severance Agreement dated March 3, 1998 between the Employee and the Company
(the "Severance Agreement"). As of the Effective Date, the Severance Agreement
shall be

                                                                              13
<PAGE>

deemed null and void, and neither the Company nor the Employee shall have any
rights or obligations thereunder. This Agreement does not supersede the
Executive's employment agreement or any stock option, restricted stock or other
equity-based incentive compensation agreement between the Employee and the
Company. This Agreement may be amended only in writing, by an instrument
executed by both parties.

         d)       No Setoff; Withholding Taxes. There shall be no right of
setoff or counterclaim, with respect to any claim, debt or obligation, against
payments to the Employee under this Agreement. Except as provided in Section 12,
all payments made or benefits provided under this Agreement shall be subject to
reduction to reflect taxes required to be withheld by law. The payments received
under this Agreement shall be in lieu of, and not in addition to, any payments
or benefits received in connection with the Company's general severance policy
then in effect. Should any payment be made or benefits be provided under any
such severance policy, the payments and benefits provided hereunder shall be
correspondingly reduced by such payments and/or benefits.

         e)       Choice of Law. The validity, interpretation, construction and
performance of this Agreement shall be governed by the laws of the State of
Florida, except their choice-of-law provisions.

         f)       Severability. The invalidity or unenforceability of any
provision or provisions of this Agreement shall not affect the validity or
enforceability of any other provision hereof, which shall remain in full force
and effect.

         g)       Arbitration. Except as otherwise provided in Section 12, any
controversy or claim arising out of or relating to this Agreement, or the breach
thereof, shall be settled by arbitration in Jacksonville, Florida, in accordance
with the Commercial Arbitration Rules of the American Arbitration Association.
Arbitration shall be the exclusive remedy for resolving disputes arising under
this Agreement. Discovery shall be permitted to the same extent as in a
proceeding under the Federal Rules of Civil Procedure. Judgment on the award
rendered by the arbitrator may be entered in any court having jurisdiction
thereof. All fees and expenses of the arbitrator and such Association shall be
paid as determined by the arbitrator.

         h)       Legal Fees. In the event of any controversy or claim arising
out of or relating to this Agreement, or the breach thereof, the Company shall
pay (on an as-incurred basis) the reasonable fees and costs of the Employee's
attorneys attributable to such controversy or claim (the "Legal Fees"); provided
that, the Employee shall reimburse the Company for all such Legal Fees if the
Employee does not prevail on at least one material issue arising in such
controversy or claim.

         i)       No Assignment. The rights of any person to payments or
benefits under this Agreement shall not be made subject to option or assignment,
either by voluntary or involuntary assignment or by operation of law, including
(without limitation)

                                                                              14
<PAGE>

bankruptcy, garnishment, attachment or other creditor's process, and any action
in violation of this Subsection (i) shall be void.

         IN WITNESS WHEREOF, each of the parties has executed this Agreement, in
the case of the Company by its duly authorized officer, as of the day and year
first above written.

EMPLOYEE                                     THE ST. JOE COMPANY

By                                           By
   -------------------------------              --------------------------------
   Peter S. Rummell                             Rachelle Gottlieb

Title                                        Title
     -----------------------------                ------------------------------

Date                                         Date
    ------------------------------               -------------------------------

                                                                              15<PAGE>
                                                                   EXHIBIT 10.09

                   LONG TERM INCENTIVE COMPENSATION AGREEMENT

         This Long Term Incentive Compensation Agreement (hereinafter "LTIC
Agreement") is entered into this 21st day of August, 2001, between Kevin M.
Twomey (hereinafter "Executive") and The St. Joe Company, a Florida corporation
(hereinafter "Company").

         WHEREAS, Executive is currently employed by the Company under the terms
of an employment agreement between Executive and the Company dated January 27,
1999 (hereinafter "Employment Agreement"); and

         WHEREAS, Executive and the Company are also parties to an Amended and
Restated Severance Agreement dated August 21, 2001 describing obligations in the
event Executive's employment is terminated under certain circumstances
(hereinafter "Severance Agreement"); and

         WHEREAS, the Company desires to provide, and Executive desires to
receive, Long Term Incentive Compensation (hereinafter "LTIC"), as set forth
below, in consideration for Executive's continuing employment with the Company;

         NOW, THEREFORE, Executive and Company hereby agree as follows:

         1.       Defined Terms. Capitalized terms used but not defined in this
LTIC Agreement shall have the meaning ascribed to them in the Employment
Agreement.

         2.       LTIC Award. Executive shall receive a LTIC award in the amount
of $5,000,000, as adjusted upward or downward as set forth in Paragraph 3 of
this Agreement payable in a single lump sum, upon the first occurrence of any of
the following:

         a)       Executive remains continuously employed by the Company until
                  December 31, 2005; or

         b)       Executive terminates his employment with the Company for Good
                  Reason; or

         c)       Death of the Executive; or

         d)       Disability of the Executive, as defined in the Company's long
                  term disability plan; or

         e)       Company terminates Executive's employment for any reason other
                  than Cause; or

         f)       The first anniversary of any Change in Control, provided
                  Executive is employed by the Company on that first
                  anniversary.
<PAGE>

                  3.       Adjustment to LTIC Award. The LTIC award under
                           Paragraph 2 of this Agreement shall be adjusted as
                           follows:

                  a)       The base JOE stock price shall be the closing price
                           of JOE on August 20, 2001;

                  b)       The goal is that the stock price of JOE shall
                           increase from the base JOE stock price by $1.00 per
                           year

                  c)       If, on the payment date, the JOE stock price equals
                           the goal (i.e. up $1 per year from the base JOE stock
                           price), then the payment amount will be the target
                           payment amount;

                  d)       There shall be an Adjustment of the payment amount
                           calculated as follows: For every 1% that the price of
                           JOE stock exceeds the goal on the payment date, the
                           actual payment amount shall increase by 2%, except
                           that in no case can the actual payment amount be more
                           than one third higher than the target payment amount.
                           For every 1% by which the price of JOE stock is less
                           than the goal on the payment on the payment date, the
                           actual payment amount shall decrease by 2%, except
                           that in no case can the actual payment amount be less
                           than two-thirds of the target payment amount;

                  e)       In the event of death of Executive prior to payment,
                           the actual payment amount shall be the target payment
                           amount;

                  f)       If JOE stock is no longer publicly traded on the
                           payment date, the last date JOE publicly traded shall
                           be used.

                  EXAMPLE 1:
                  Target Payment: $5,000,000
                  Stock Price on Agreement Date (Base JOE Stock Price): $28.50
                  Goal JOE Stock Price after Four Years: $32.50
                  Actual Stock Price on Payment Date: $32.50
                  Percent Change Versus Goal: 0%
                  Adjustment: $0
                  Actual Payment: $5,000,000 x .1.0 = $5,000,000

                  EXAMPLE 2:
                  Target Payment: $5,000,000
                  Stock Price on Agreement Date (Base JOE Stock Price): $28.50
                  Goal JOE Stock Price after Four Years: $32.50
                  Actual Stock Price on Payment Date: $30.00
                  Percent Change Versus Goal: -8%
                  Reduction of Payment: -16%
                  Adjustment: -.16 x $5,000,000 = -$800,000
                  Actual Payment: $4,200,000

                                       2
<PAGE>

                  EXAMPLE 3:
                  Target Payment: $5,000,000
                  Stock Price on Agreement Date (Base JOE Stock Price): $28.50
                  Goal JOE Stock Price after Four Years: $32.50
                  Actual Stock Price on Payment Date: $35.00
                  Percent Change Versus Goal: +8%
                  Reduction of Payment: +16%
                  Adjustment: .16 x $5,000,000 = $800,000
                  Actual Payment: $5,800,000

                  4.       Early Payment. If the LTIC award is paid prior to
         December 31, 2005, for any of the reasons set forth in Paragraph 2(b)
         (Good Reason), 2(c) (Death), 2(d) (Disability), 2(e) (termination
         without Cause), or 2(f) (Change in Control), the Adjustment to the LTIC
         award in Paragraph 3 shall be made on a prorated basis as of the price
         of JOE stock on the date of the LTIC payment.

                  5.       Voluntary Termination. If executive voluntarily
         terminates his employment prior to the occurrence of any of the events
         listed in Paragraphs 2(a) through 2(f) other than for Good Reason or
         Disability, no LTIC payment will be made.

                  6.       Taxes. There should be no gross up for payment of
         income taxes.

                  IN WITNESS WHEREOF, each of the parties hereto has executed
         this Agreement, in the case of the Company by its duly authorized
         officer, as of the date and year first above written.

                                  THE ST. JOE COMPANY

                                  By:
                                     ------------------------------------------
                                  Print Name: Rachelle Gottlieb
                                              VP Human Resources

                                  EMPLOYEE:

                                  By:
                                     ------------------------------------------
                                  Print Name: Kevin M. Twomey

                                       3

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