Document:

SMS
      CONNECTIVITY AGREEMENT

     

    STANDARD
      TERMS AND CONDITIONS

     

    between

    Mobliss,
      Inc.

    and

    Cingular
      Wireless LLC

     

    This
      Agreement ("Agreement"),
      is
      entered into by and between Cingular
      Wireless LLC,
      a
      Delaware limited liability corporation ("Cingular"),
      with
      and
Mobliss,
      Inc, ("Customer") to
      be
effective
      as of 1/8 , 2004
      (the
"Effective
      Date").

     

    Exhibits

    Exhibit
      A     Premium
      SMS Revenue Share and Fees for Service

    Exhibit
      B     Template
      for Shortcodes Applications

    Exhibit
      C     Template
      for Premium SMS Billing and Shortcode Applications

    Exhibit
      D     Service
      Level Agreement

     

    RECITALS

     

    WHEREAS,
      Cingular is a provider of wireless messaging service ("Cingular Services");
      and

     

    WHEREAS,
      Customer provides content and applications that may be sent via wireless
      messaging services;

     

    WHEREAS,
      Customer desires to interconnect with Cingular, either directly or through
      a
      designated party, so as to more efficiently deliver its Content to Cingular
      subscribers ("Connectivity");

     

    WHEREAS,
      from time to time Customer may request that Cingular provide it with billing
      services to enable Subscribers to more easily purchase premium SMS services
      from
      Customer; and

     

    WHEREAS,
      from time to time Customer may request that Cingular provide it with Shortcodes
      to make it more convenient for Subscribers to send SMS messages to
      Customer.

     

    NOW,
      THEREFORE, and in consideration of the mutual promises, representations and
      warranties contained in this Agreement, the parties agree as
      follows:

     

    1. DEFINITIONS

     

    The
      following definitions apply throughout this Agreement, including any
      Exhibits:

     

    1.1
      "Customer
      Marks" means
      the
      Marks of Customer or its Affiliates that are used in or relate to Customer's
      and
      its Affiliate's businesses.

     

     1.2
      "Customer Content" means
      all
      data, information, and other content made available
      by or on behalf of Customer through the Customer Information Service or
      otherwise provided by Customer to Cingular for Cingular's use as described
      in
      this Agreement. The types of
      Customer Content that Customer may transmit under the Agreement are described
      in
      Section 2.1.1.
       

    

     

    
      
        
        

      

      
        1

        
          

        

      

      
        
        

      

    

     

    1.3 "Customer
      Information Service" means
      Customer's service that distributes SMS
      content for use in connection with wireless devices of Subscribers.

     

    1.4 "Marks" means
      trademarks, service marks, logos, insignias, trade dress and other
      proprietary trade designations protected by law.

     

    1.5
      "Premium SMS" means
      the
      charging of Cingular subscribers for a specific use
      of
      text messaging with the use of Shortcodes for a per event charge in addition
      to
      their already
      prescribed monthly service plan.

     

    1.6
      "Shortcodes" means
      a
      combination of fewer than ten digits to which Subscribers can
      direct text messages from their Wireless Equipment and which Cingular will
      translate into a valid SMTP address for deliver to Customer.

     

    1.7 "SMS"
      mean
      short message service.

     

    1.8
      "SMS Connectivity" means
      the
      ability to access with permission the Cingular text
      messaging network architecture for the purpose of transmitting SMS messages
      to
      or from Cingular subscribers.

     

    1.9 "Subscribers"
      means
      users of Cingular Services.

     

    1.10
      "Unsuitable Content" means
      Customer Content that Cingular may in its sole discretion
      determine to be inappropriate, including content that is in any way unlawful,
      harmful, threatening,
      defamatory, obscene, harassing, or racially, ethically or otherwise
      objectionable; services
      that facilitate illegal activity, promote violence, promote discrimination,
      promote illegal activities, or incorporate any materials that infringe or assist
      others to infringe on any copyright, trademark, or other intellectual property
      rights.

     

    1.11
      "User Data" means
      personally identifiable data generated in connection with a Cingular
      User's use of the Customer Information Service, including without limitation,
      information
      that may be provided at the time of registration for the Customer Information
      Service,
      but expressly not including personally identifiable data provided to Customer
      or
      any of its
      Affiliates in any manner other than in connection with the Customer Information
      Service.

     

    1.12
      "Wireless Equipment" means
      digital electronic equipment meeting the requirements
      of and authorized by Cingular for the use of the Cingular Service, including
      the
      Cingular Services that enable Cingular Users to receive the Customer Information
      Service.

     

    2. SERVICES

     

    2.1
      Services Available under this Agreement. This
      Agreement includes several services
      some of which are available on an ala carte basis for the delivery of Customer
      Content to Subscribers as follows:

     

    2.1.1
      Customer will be allowed to use the SMS Connectivity for the following
uses
      Voting, Polling, Mobile Marketing, Alerts, Content Delivery, and Application
      Support. Cingular
      must be notified in advance of using the granted connectivity for any additional
      uses not identified in this section. Cingular will have thirty (30) days to
      respond to these requests and can disapprove the efforts. Notification should
      be
      sent to the same address c/o the contract signor for Cingular.
      

        
          
            
            

          

          
            2

            
              

            

          

          
            
            

          

        

      

       

    

    2.1.2
      Customer will be granted SMS Connectivity, either through a direct connection
      to the Cingular messaging architecture, or through a Cingular designated
intermediary.
      Cingular at its sole discretion will determine that appropriate point of
      integration. Customer
      will initially be provided connectivity directly via Cingular. Cingular at
      its
      sole discretion
      may also request that Customer change the point of connectivity. Cingular will
      provide
      the appropriate specification and contact information for connectivity at such
      time as this agreement is executed.

     

    2.1.3
      Cingular may in its sole discretion reserve Shortcodes for Customer to direct
      Subscribers to send SMS messages to for ultimate delivery to Customer or
      Customer designee.
      Short Code reservations (without billing service requirements) shall be
      documented by a
      signed
      writing from both parties as in the form of Exhibit B. The first Short Code
      reservations, if
      any,
      shall be attached hereto as Exhibit B 1, and each subsequent Short Code
      reservations, if any,
      will
      be attached and labeled using the following convention: Exhibit
      B-2, Exhibit B-3 and
      so
      on. To be effective, any changes to a Short Code reservation must be in writing
      and signed by authorized
      representatives of both parties. Nothing herein is intended to obligate the
      Parties to enter
      into a Short Code reservation.

     

    2.1.4
      Cingular in its sole discretion may provide billing services that will
enable
      Customer to charge a premium for delivery of Customer Content to Subscribers
      or
      for Subscribers who direct SMS messages to Customer via a Short Code. The
      details describing any Premium
      SMS Campaign shall be set forth is a signed writing in the form shown as Exhibit
      C. The
      first
      Premium SMS Campaign, if any, shall be attached hereto as Exhibit C 1, and
      each
subsequent
      Premium SMS Campaign, if any, will be attached and labeled using the following
      convention:
      Exhibit
      C-2, Exhibit C-3, and
      so
      on. To be effective, any changes to a Premium SMS Campaign must be in writing
      and signed by authorized representatives of both parties. Nothing
      herein is intended to obligate the Parties to enter into a Premium SMS
      Campaign.

     

    2.1.5
      Customer shall provide appropriate technical and operational supervision
in
      support of the Agreement. The support requirements are set forth in Exhibit
      D,
      Service Level Agreement.

     

     2.2
      Nonexclusive Market Rights. It
      is
      expressly understood and agreed that neither this
      Agreement nor any Amendment grants to either party any exclusive privileges
      or
      rights and that
      either party may participate in similar business arrangements and for similar
      content as described
      herein and contract with other organizations in association with the Customer
      Information
      Service provided under this Agreement or the Agreement.

     

    2.3
      Service
      Prohibitions.

     

    2.3.1
      Content. Customer
      is solely responsible for the development, operation and
      maintenance of the Customer Content. Customer also is responsible for ensuring
      that the Customer Content (i) does not disparage, defame, or discredit Cingular
      or a Cingular Affiliate or their
      respective names and is not derogatory or detrimental to the good name or
      business reputation
      of Cingular or a Cingular Affiliate, and (ii) does not constitute Unsuitable
      Content. Cingular or its designated agent may review all Customer Content prior
      to its delivery to Subscribers.
      Cingular may reject any Customer Content in its sole discretion. Cingular's
      failure to
      reject
      Customer Content shall not constitute an approval or other endorsement of the
      suitability of such content.
       

    

    

    
      
        
        

      

      
        3

        
          

        

      

      
        
        

      

    

    2.3.2
      Eligible
      Subscribers. Customer
      shall only send Customer Content to Subscribers who have affirmatively expressed
      a desire to receive Customer Content ("Opt-in Consent").
      Customer may not send any unsolicited Customer Content. Customer may secure
      Opt-in
      Consent via Web registration or via SMS request.

     

     2.4
      Registration of Users. Customer
      will require the Subscribers to register with
      Customer for the Subscribers to receive the Customer Content. Customer will
      use
      Subscriber information only in accordance with Customer's privacy policy in
      effect at the time the applicable Subscriber information is collected. Customer
      will not sell, disclose, transfer,
      or rent any Subscriber information obtained by it under the Agreement to any
      third party (other than Customer's Affiliates) or use any User Information
      on
      behalf of any
      third
      party (other than Customer's Affiliates), without the permission of the
      applicable user specifically approving such use. Notwithstanding the foregoing,
      Customer
      may share User Information with the sponsor of a discrete campaign using this
      agreement, provided that the identity of such sponsor (the "Sponsor") was
      provided to the Subscriber at the time of the Subscriber's registration to
      receive the Customer Content. Before
      sharing information with a Sponsor, Customer must have entered into an
agreement
      with the Sponsor with terms prohibiting any further transfer of such
Subscriber
      information. Customer will comply with all applicable privacy laws, rules
and
      regulations in using or releasing any User Information.

     

     2.5
      Advertising Limitation. Customer
      shall not deliver unsolicited advertising or coupons
      to Subscribers, including delivery of ads/coupons via SMS or via e-mail, unless
      Subscribers
      have agreed to receive such types of Customer Content.

     

     2.6
      No Switchover Marketing. During
      the term of the Agreement, Customer shall not
      market to Cingular Subscribers (as a targeted group) to attempt to persuade
      them
      to use any other wireless carriers.

     

     2.7
      Ownership.
      Subject
      to the licenses granted in this Agreement, Customer is and will
      remain the owner of all right, title and interest in and to the Customer Marks,
      and Customer Content,
      including all intellectual property rights therein. Cingular hereby acknowledges
      and agrees
      that, except as expressly set forth herein, nothing in this Agreement grants
      to
      it a right or license in any patents, copyrights, trade secrets, trademarks,
      logos or other property or rights of Customer
      or its Affiliates. Customer hereby acknowledges and agrees that nothing in
      this
Agreement
      grants to it a right or license in any patents, copyrights, trade secrets,
      trademarks, logos
      or
      other property or rights of Cingular or its Affiliates.

     

    3.
      FEES
      AND REVENUE SHARING Customer
      will pay the fees set out on Exhibit A. Cingular
      will collect and remit the revenue share associated with billing services as
      set
      out in Exhibit
      A. All payments made under this Agreement shall be made in U.S.
      Dollars,

     

    4. MARKETING
      AND PROMOTION

    
      
        
        

      

      
        4

        
          

        

      

      
        
        

      

    

     

    4.1
      Marketing and Placements. From
      time
      to time, Customer and Cingular may agree
      to
      implement certain marketing programs in support of the relationship contemplated
      by this
      Agreement, or any aspect thereof.

     

    4.2 Trademark
      License.

     

    4.2.1
      License. Subject
      to the terms and conditions of this Agreement, each party
      (the "Licensee")
      hereby
      grants the other party (the "Licensor"),
      during
      the term of this Agreement,
      a non-exclusive, royalty-free, non-transferable, worldwide license to use and
      reproduce
      the Marks provided by Licensor hereunder solely in connection with the
      performance of
      Licensee's obligations under this Agreement.

     

    4.2.2
      License Restrictions. Licensee
      will use the Marks provided to Licensee by
      Licensor in conformance with Licensor's trademark usage policies as communicated
      to Licensee
      from time to time. Licensee will not use Licensor's Marks in a manner that
      Licensor reasonably
      believes dilutes, tarnishes or blurs the value of Licensor's Marks. Licensee
      acknowledges
      that Licensee's use of Licensor's Marks will not create in Licensee, nor will
      Licensee
      represent it has, any right, title or interest in or to Licensor's Marks other
      than the license
      granted by Licensor above. Licensee will not attempt to register any of
      Licensor's Marks, nor will it adopt any derivative or confusingly similar names,
      brands or marks or create any combination marks with Licensor's Marks. Licensee
      acknowledges Licensor's and its Affiliates' ownership
      and exclusive right to use Licensor's Marks and agrees that all goodwill arising
      as a result
      of
      Licensee's use of Licensor's Marks will inure solely to the benefit of Licensor
      and its Affiliates.

     

    4.3 Style
      Guides. Customer
      acknowledges that it will follow the Style Guides as provided by
      Cingular.

     

    5. FORECASTS

     

    5.1
      Forecasts: Customer
      shall provide to CINGULAR upon execution of this agreement,
      an estimate ("Forecast") of its network usage. This Forecast will be for at
      least three (3)
      months, and thereafter a three (3) month Forecast shall be provided at the
      start
      of each Quarter (January
      lst, April 1st, July
      1',
      October
      These Forecasts shall include estimated number of total
      SMS
      messages with a summary of expected mobile originated and mobile terminated
      messages.

     

    6.
      TERM
      AND TERMINATION

     

    6.1
      Term. The
      Initial Term of this Agreement shall be for one (1) year from signature
      by both parties. The Agreement will automatically be extended, without any
      further action
      by
      either party, for additional consecutive periods of one (1) year each (each
      a
      "Renewal Period").

     

    6.2
      Termination. Either
      party may terminate this Agreement as to any particular Content
      or in its entirety upon sixty (60) days prior notice to the other party of
      the
      effective date of
      such
      termination.

     

    6.3 Price
      Changes. CINGULAR
      reserves the right to change prices for services provided by CINGULAR hereunder
      as necessary to account for considerations of CINGULAR

    expenses,
      competition, and market conditions. Such changes as necessary will be announced
      to Customer at least ninety (90) days prior to the effective date of the price
      change.

     

    
      
        
        

      

      
        5

        
          

        

      

      
        
        

      

    

     

     6.4
      Non-Payment. Notwithstanding
      any other provisions of this Agreement, CINGULAR
      shall have the right to terminate Customer's service and this Agreement without
      further notice if an invoice for services provided hereunder by CINGULAR is
      not
      paid in full within
      forty-five (45) days after the due date of such invoice, and such invoice
      remains unpaid for ten (10) days after Customer's receipt of written notice
      of
      such non-payment from CINGULAR.

     

     6.5
      Unsuitable Information Services: Customer
      may not deliver Unsuitable Information
      Services via the connectivity described herein. Cingular may at its sole
      discretion determine that Content distributed by Customer under this agreement
      is Unsuitable Content. If Cingular determines that Content has been delivered
      by
      Customer after Cingular has notified Customer
      that such Content is an Unsuitable Content, the agreement may be terminated
      immediately
      by Cingular.

     

     6.6
      Breach. If
      either
      party breaches or defaults on any of the provisions of this Agreement,
      and such breach is not cured within thirty (30) days after the breaching party
      receives written notice, then in addition to all other rights and remedies
      of
      law or equity or otherwise, the injured party shall have the right to terminate
      this Agreement without any obligation or liability. Failure
      to terminate this Agreement following a breach which continues longer than
      such
      thirty (30)
      day
      period shall not constitute a waiver, at any time thereafter, of the
      non-breaching party's rights under this Section, provided such breach has not
      been cured.

     

     6.7
      Effect of Termination. Upon
      expiration or termination of this Agreement, (i) Cingular will immediately
      return to Customer all copies of the Confidential Information of Customer
      in the custody of Cingular, and any Customer data, equipment, materials or
      other
property
      that Cingular has been provided during the term of this Agreement, (ii) Customer
      will immediately
      return to Cingular all copies of the Confidential Information of Cingular in
      the
custody
      of Customer, and any Cingular data, equipment, materials or other property
      that
Customer
      has been provided during the term of this Agreement, and (iii) all licenses
      from
      one party
      to
      the other party will immediately terminate. In addition, the provisions of
      this
      Agreement which by their nature survive termination shall so
      survive.

     

    7. NON-DISCLOSURE

     

     7.1
      During
      the term of this Agreement it may be necessary for one party to provide
other
      party with certain written, electronic or oral information that is marked or
      described as, identified
      in writing as, or provided under circumstances indicating it is, confidential
      or
proprietary
      ("Information").
      The
      receiving party shall protect such Information received by it from
      whatever source from distribution, disclosure or dissemination or use to or
      by
      anyone except employees
      of receiving party with a need to know such Information in conjunction with
      the
provision
      of services hereunder, except as authorized herein or as otherwise authorized
      in
      writing.

     

    7.2
      Receiving
      party will not have an obligation to protect any portion of disclosing party's
      Information which:

     

    7.2.1
      is
      made publicly available by disclosing party or lawfully by a nonparty
to
      this
      Agreement; or

     

    
      
        
        

      

      
        6

        
          

        

      

      
        
        

      

    

     

    7.2.2
      is
      lawfully obtained by receiving party from any source other than disclosing
      party; or

     

    7.2.3
      is
      previously known to receiving party without an obligation to keep it
      confidential; or

     

    7.2.4
      is
      released by disclosing party in writing.

     

    7.3
      Receiving party will only make copies of the Information received from
disclosing
      party as are necessary for its use under the terms hereof, and each such copy
      will be marked
      with the same proprietary notices as appear on the originals. Receiving party
      agrees to use
      the
      Information solely in connection with this Agreement and for no other purpose.
      Receiving
      party agrees to return promptly all Confidential Information and any copies
      thereof to disclosing
      party upon termination or expiration of this Agreement or at any time upon
      the
disclosing
      party's written request.

     

    7.4 Receiving
      party's obligations as to the Confidential Information shall
      continue
      for a
      period of two (2) years after the termination or expiration of this
      Agreement.

     

    7.5
      If
      a
      demand under legal or regulatory authority of competent jurisdiction or a
requirement
      of law for the discovery or disclosure of Confidential Information is made
      known
      to either party, the receiving party shall give notice of the demand or
      requirement prior to disclosing the
      Confidential Information and shall, upon the request and at the expense of
      the
      other party, obtain
      or
      cooperate in any efforts by the receiving party to seek reasonable arrangements
      to protect
      the confidential and proprietary nature of such Confidential
      Information.

     

    7.6
      Both
      parties agree that a breach of any of the obligations set forth in this Section
      7
      would
      irreparably damage and create undue hardships for the other party. Therefore,
      the non-breaching party shall be entitled to immediate court ordered injunctive
      relief to stop any apparent breach of this Section 7, such remedy being in
      addition to any other remedies available to such non-breaching
      party.

     

    8.
      WARRANTY DISCLAIMER. THE
      EXPRESS WARRANTIES SET FORTH IN THIS
      AGREEMENT CONSTITUTE THE ONLY WARRANTIES MADE WITH RESPECT TO THE PERFORMANCE
      OF
      SERVICES PROVIDED UNDER THIS AGREEMENT. BOTH PARTIES SPECIFICALLY DISCLAIM
      ALL
      OTHER WARRANTIES, WRITTEN OR ORAL, STATUTORY, EXPRESS OR IMPLIED, INCLUDING
      WITHOUT LIMITATION ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR
      PURPOSE OR WARRANTIES ARISING FROM A COURSE OF DEALING, TRADE USAGE OR TRADE
      PRACTICE.
      IN ADDITION, NEITHER PARTY MAKES ANY WARRANTIES WHATSOEVER
      TO ANY PERSON OR ENTITY (INCLUDING BUT NOT LIMITED TO CINGULAR USERS) OTHER
      THAN
      TO THE OTHER PARTY HEREUNDER. NO REPRESENTATION OR STATEMENT MADE BY EITHER
      PARTY OR BY AGENTS OR EMPLOYEES
      OF EITHER PARTY, ORAL OR WRITTEN, INCLUDING, BUT NOT LIMITED
      TO, ANY SPECIFICATIONS, DESCRIPTIONS OR STATEMENTS PROVIDED OR
      MADE
      TO EACH PARTY BY THE OTHER PARTY SHALL BE BINDING UPON EITHER
      PARTY AS A WARRANTY OR OTHERWISE.

     

    
      
        
        

      

      
        7

        
          

        

      

      
        
        

      

    

     

    9. INFRINGEMENT
      AND INDEMNIFICATION

     

     9.1
      Customer
      represents and warrants that: it owns all right, title, and interest in and
      to,
      or
      has sufficient authority to use and distribute or make available in the manner
      contemplated by
      this
      Agreement, the Customer Content; none of the Customer Content, nor the Customer
      Marks
      does or will infringe any U.S. patent, trademark, service mark, copyright,
      or
      other intellectual
      property right of a third party, or constitute a libel or defamation or false,
      deceptive or unfair
      advertising or disparagement under applicable law, or fail to comply with any
      applicable law,
      or
      constitute an invasion of the right of privacy or publicity of any
      person.

     

     9.2
      Cingular represents and warrants to Customer as follows: that it owns all right,
      title,
      and interest in and to, or has sufficient authority to use and distribute in
      the
      manner contemplated
      by this Agreement, the services provided by Cingular generally; and that none
      of
      the Cingular services, Cingular trademark and any materials provided by Cingular
      to Customer for
      Customer's use as described in this Agreement does or will infringe any U.S.
      patent, trademark,
      service mark, copyright, or other intellectual property right of a third party,
      or constitute
      a libel or defamation or false, deceptive or unfair advertising or disparagement
      under applicable law, or fail to comply with any applicable law, or constitute
      an invasion of the right of privacy or publicity of any person.

     

     9.3
      Each
      party represents and warrants that it will (a) not make any false or
misleading
      representations with regard to the other party or its products and services,
      (b)
      not represent
      that it has any authority to bind the other party to any agreement, (c) obey
      all
      laws and regulations governing it and its business with respect to performance
      hereunder, and (d) not make any representations with respect to the
      specifications, features or capabilities of the other party's products or
      services that are inconsistent with or beyond the scope of the end user
      information distributed by the other party.

     

    Each
      party shall defend, indemnify and hold harmless the other party, its affiliates
      and their
      respective present, former and future officers, directors, employees and agents,
      and their respective heirs, legal representatives, successors and assigns,
      (collectively the "Indemnitees"), from
      and
      against any and all claims, actions, losses, costs, liabilities or expenses
      (including, without
      limitation, reasonable attorneys' fees) which any of the Indemnitees may suffer,
      incur or sustain
      resulting from, or arising out of (a) any breach of the representations and
      warranties in this
      Agreement; (b) in the case of Customer that that any of the Information Services
      infringe any patent,
      copyright, trademark, service mark or other right of any third person; (c)
      any
      claim or action
      arising out of either party's failure to obtain any consent, approval or license
      for its activities
      as contemplated by this Agreement, or its failure to pay any fees due to third
      parties in connection therewith; (d) violation by the other party of any
      applicable law, rule, or regulation without
      regard to source; (e) breach by the other party of any contract with a third
      party, including
      but not limited to agreements with subscribers; (f) any material provided by
      Customer which
      is
      unlawful, libelous or defamatory; (g) any claim based on the merchantability,
      fitness for a
      particular purpose, or completeness, of the Information Services; or (h) any
      claim that either party's
      collection or use of end user personal information violates the privacy
      interests of any such
      end
      user or the privacy policy of the applicable party.

     

    Each
      party shall, through counsel of its choice, reasonably acceptable to the other
      party, assume
      the defense of any claim or action brought against any applicable Indemnitee
      giving rise to
      the
      obligations and liabilities of the indemnifying party under this section,
      provided, however, that there is no conflict with such counsel's representation
      of both Cingular and Customer in connection therewith.

     

    
      
        
        

      

      
        8

        
          

        

      

      
        
        

      

    

     

     9.4
      The
      indemnification obligations set forth in this Section constitute each party's
      sole
      and
      exclusive remedy and each party's sole and exclusive obligation in connection
      with the occurrence
      of any event described in Section 9.3.

     

     9.5
      As
      a
      condition of the indemnification obligations set forth in this Section: (a)
      the
indemnified
      party shall give prompt written notice of any claim subject to indemnification
      under this Section and cooperate fully in the defense and/or settlement of
      the
      applicable claim; and (b) the indemnifying party shall have sole control of
      any
      defense and/or settlement of the applicable claim.
      For the avoidance of doubt, the indemnifying party's obligations under this
      Section are limited to the obligation to defend the indemnified party against
      a
      third party claim, to pay all costs and expenses, including without limitation
      attorneys' fees, associated with such defense, and
      to
      pay all damages awarded (or settlement amounts agreed to) in connection with
      such claim.

     

    9.6In
      the
      event that an indemnifying party's ability to operate its respective
      service is
      enjoined (or threatened to be enjoined) due to a claim covered by the indemnity
      obligations set forth
      in
      this Section, the indemnifying party will, at its option and expense,
      either:

     

    a.  Procure
      the right to use the applicable service;

    b.  Replace
      the infringing or non-compliant material with non-infringing or compliant
      material provided that such non-infringing or compliant material will
not
      adversely affect or limit the operation or quality of the applicable
      service;

    c.  Modify
      the infringing or non-compliant material so that it is non-infringing
      or compliant provided that such non-infringing or compliant material
will
      not
      adversely affect or limit the operation or quality of the applicable
service;
      or,

    d.  If
      none
      of the above options are reasonably available after commercially reasonable
      attempts by the indemnifying party to obtain such option, either party
may,
      at
      its option, terminate this Agreement.

     

    10.
      LIMITATION OF LIABILITY

     

    10.1
      General Limitations. IN
      NO
      EVENT SHALL EITHER PARTY BE LIABLE TO
      THE
      OTHER FOR INDIRECT, CONSEQUENTIAL, SPECIAL, INCIDENTAL, PUNITIVE
      OR EXEMPLARY DAMAGES, LOST PROFITS OR BUSINESS, OR COSTS OF REPLACEMENT
      SERVICES AND/OR DELAY, HOWEVER CAUSED AND ON ANY THEORY
      OF
      LIABILITY (INCLUDING CONTRACT, TORT, NEGLIGENCE OR STRICT LIABILITY),
      ARISING OUT OF THIS AGREEMENT. THESE LIMITATIONS SHALL APPLY EVEN IF A PARTY
      HAS
      BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES
      AND NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY
      LIMITED REMEDY.

     

    10.2
      Limitations on Direct Damages. IN THE EVENT OF ANY DAMAGES TO EITHER
      PARTY ARISING OUT OF THIS AGREEMENT, ANY RECOVERY OF DAMAGES BY
      THE
      OTHER PARTY SHALL NOT EXCEED THE AMOUNT PAID AND/OR OWED BY CUSTOMER IN THE
      TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO DAMAGES.
      BOTH PARTIES ACKNOWLEDGE AND AGREE THAT THE LIMITATION ON
      AMOUNTS PAYABLE HEREUNDER SHALL APPLY, EVEN IF THE PAYING PARTY HAS
      BEEN
      ADVISED OF THE POSSIBILITY OF HIGHER AMOUNTS OF DAMAGES AND
      NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED
      REMEDY.
       

    

     

    
      
        
        

      

      
        9

        
          

        

      

      
        
        

      

    

    10.3
      Exclusions.
      The limitations set forth in this Section 10 do not apply to
      any

     

    breach
      by either party of Section 7 (Non-Disclosure).

     

    11.  FORCE
      MAJEURE. Neither
      party shall be held liable for any delay or failure of performance of any part
      of this Agreement arising out of or resulting from any cause beyond its control
      and without its fault or negligence, including, without limitation, acts of
      God,
      acts or omissions
      of civil or military authority, government regulations, embargoes, epidemics,
      war, terrorist
      acts, riots, civil commotion or civil uprisings, insurrections, fires,
      explosions, nuclear accidents, strikes, lockouts, power blackouts, earthquakes,
      floods, hurricanes, tornadoes, volcanic actions,
      or other similar causes beyond its control. If such delay or failure occurs,
      the
      non-delaying
      party may without penalty elect to: (a) terminate this Agreement if such Force
      Majeure condition
      results in a delay or failure to perform which continues for more than thirty
      (30) days; or
      (b)
      suspend such services for the duration of the delaying cause, obtain elsewhere
      the services to
      be
      bought or sold hereunder, and resume performance under this Agreement once
      the
      delaying cause
      ceases. Unless written notice is given within thirty (30) days after such
      non-delaying party is
      apprised of the delay or failure, (b) shall be deemed selected.

     

    12.  DISPUTES.

     

    12.1.
      Informal
      Resolution. The
      parties agree that they shall attempt to resolve any dispute
      regarding any right, obligation, duty, or liability arising out of the
      provisions of this. Agreement
      through informal discussions or negotiations prior to resorting to formal
      dispute resolution
      procedures contained in Section 12.2 below. If, at any time following the
commencement
      of any such discussions or negotiations, either party determines such
      discussions or negotiations are not likely to result in a reasonable resolution
      of the dispute, it may send to the other party a written statement of the issues
      or problems being discussed or negotiated ("Dispute Statement"). If the dispute
      has not been resolved within sixty (60) days after the mailing of the Dispute
      Statement, either party shall have the right to serve a written demand for
      arbitration upon the other and thereby commence binding arbitration in
      accordance with the provisions set forth below.
      The mailing of the Dispute Statement and the passage of sixty (60) days from
      the
      date of the
      mailing of such Dispute Statement shall be conditions precedent to the
      commencement of any arbitration proceedings hereunder.

     

    12.2.
      Binding
      Arbitration.

     

    12.2.1.
      Within
      five (5) working days of delivery of a demand, each party shall designate
      an arbitrator. The two designated arbitrators shall then select a third
      arbitrator to
      complete the full arbitration panel within twenty (20) working days, or as
      otherwise agreed.

     

    12.2.2.
      The arbitration panel shall commence hearing within sixty (60) days of
the
      selection of the panel. The scope of document production and the enforcement
      of
document
      requests may be ordered by the arbitrators to the extent economical and
reasonable.
      All discovery requests shall be subject to the proprietary rights of the
      parties, and
      the
      arbitrators shall adopt procedures to protect such rights. Except where contrary
      to
      the
      provisions set forth in this Agreement, the rules of the American Arbitration
      Association
      ("AAA") shall be applied; provided, however, that the arbitration need not
      be
conducted
      under the auspices of the AAA, in which event the fee schedule of the AAA
shall
      not
      apply.
       

    

     

    
      
        
        

      

      
        10

        
          

        

      

      
        
        

      

    

    12.2.3.
      All
      costs
      of arbitration including attorney's fees shall not be recoverable and
      each
      Party shall pay one half of the costs of arbitration and the Party's own
attorney's
      fees, except that the arbitration panel may provide for a different allocation
      of such costs and fees as part of any arbitration decision related to this
      Agreement.

     

    12.2.4.
      Unless the parties agree otherwise, the location of any arbitration shall be
      in
      New York City, New York.

     

    12.2.5.
      Unless otherwise agreed in writing, the parties shall continue to honor
      all
      commitments under this Agreement during the course of dispute resolution
      pursuant to the provisions of this Section 12.2.

     

    12.3.
      Time Limitations. The
      provisions of this Section 12 shall survive the termination
      of this Agreement. The commencement of formal dispute resolution procedures
      (i.e., the
      delivery of a Dispute Statement), or any other action in law or equity arising
      out of this Agreement,
      may not occur more than two (2) years after the event giving rise to the dispute
      has occurred.

     

    13.
      GENERAL

     

     13.1
      Publicity. Except
      as
      otherwise agreed by the parties, neither party shall issue or release
      for publication any articles or advertising,
      or
      publicity matter relating to the work performed
      hereunder or mentioning or implying the name of the other party or any
      Affiliate, or any
      of
      their personnel.

     

    13.2
      Severability. If
      any
      provision of this Agreement or the Agreement is held to be unenforceable,
      the remaining provisions will remain in effect, to be construed as if the
unenforceable
      provisions were originally deleted.

     

     13.3
      Taxes. Sales,
      use, gross receipts or other taxes or surcharges (excluding taxes on CINGULAR
      income) determined by CINGULAR to be due to Federal, state or local taxing
      jurisdictions
      on the Customer Information Service provided - under this Agreement (but not
      including
      taxes on SMS or Premium SMS services that Cingular provides its Subscribers)
      shall be
      separately itemized on the bills rendered by Cingular to Customer and paid
      by
      Customer. Should
      any Federal, state or local jurisdiction determine that additional sales, use,
      gross receipts or
      other
      taxes or surcharges (and interest, penalty and/or surcharges thereon) are due
      on
Customer's
      provision of the Customer Information Services provided under this Agreement,
      CINGULAR
      shall so advise Customer and Customer shall be liable for any such tax,
      interest, penalty
      and surcharge. However, if the Customer disagrees with the assessment of any
      such additional tax, penalty, surcharge and interest, the Customer shall, at
      its
      option and expense (including
      payment of any such assessment prior to final resolution of the issue), have
      the
      right to protest
      the assessment and participate in any legal challenge to such assessment, but
      shall be liable
      for any tax, penalty, surcharge and interest ultimately determined to be due.
      C1NGULAR shall,
      when requested by Customer and at Customer's expense, cooperate with Customer
      in
      any such
      protest or legal challenge.

     

    13.4
      Successors
      and Assigns. This
      Agreement shall be binding upon and inure to the benefit of the parties hereto
      and their respective successors and assigns; provided, however, this Agreement
      shall not be assigned by either party hereto without the prior written consent
      of the other
      party hereto, except as provided in the next succeeding sentence, which consent
      shall not be unreasonably withheld. If another corporation which is a parent,
      a
      wholly-owned or controlled subsidiary
      of a parent ("Sister Company") or a wholly-owned or controlled subsidiary of
      one
      of the
      parties hereto shall succeed to some or all of the business of the corporation
      which is a party hereto,
      such party hereto may assign this Agreement to such parent, subsidiary or Sister
      Company,
      without the consent of the other party, if such parent, subsidiary or Sister
      Company shall
      expressly undertake in writing the performance of the obligation and duties
      of
      the party hereto
      that it is succeeding pursuant to such assignment. Notwithstanding any other
      provision in this
      Agreement, either party may assign this Agreement, in whole or in part, to
      any
      entity acquiring
      substantially all of the stock or assets of such party.
      

        
          
            
            

          

          
            11

            
              

            

          

          
            
            

          

        

      

       

    

    13.5
      Bankruptcy. During
      the term of this Agreement, the filing of any Customer bankruptcy,
      voluntary or involuntary, or any other event involving an assignment of
      Customer's assets for the benefit of creditors, shall give CINGULAR the right,
      at its option, and to the extent allowed by law, to require Customer to make
      future payments under this Agreement in advance each month, or CINGULAR may
      suspend or terminate service, if, in its discretion, CINGULAR deems any such
      measures necessary and appropriate.

     

    13.6
      Independent Contractors. Each
      party agrees that it shall perform its duties, obligations
      and services hereunder as an independent contractor and not as the agent,
      employee or servant
      of the other party. Neither party, nor any person employed or furnished by
      such
      party, shall
      be
      deemed the agent, employee, or servant of the other party or be entitled to
      any
      benefits available
      to any employees of such other party. Each party has and hereby retains the
      right to exercise
      full control and supervision over the performance of its obligations under
      this
Agreement,
      and retains full control over the employment, supervision, direction,
      compensation, and
      termination of all of its employees assisting in the performance of such
      obligations. Each party
      shall be solely responsible for all matters relating to the compensation of
      its
      respective employees,
      including payment of all employment taxes and withholdings. Nothing in this
      Agreement
      shall be deemed or construed as creating a partnership, joint venture or any
      similar relationship between the parties.

     

    13.7
      Compliance With Law. Each
      party agrees to perform all of its obligations and undertakings prescribed
      in
      this Agreement in compliance with all applicable tariffs, laws, orders,
rules
      and
      regulations, specifically including, without limitation, all applicable rules
      and regulations
      of any regulatory agency having jurisdiction over Customer which may affect
      the
matters
      covered by this Agreement.

     

    13.8
      Third-Party Beneficiaries. This
      Agreement shall not provide any person or entity
      not a party to this Agreement with any remedy, claim, liability, reimbursement,
      cause of action
      or
      other right in excess of those existing without reference to this
      Agreement.

     

    13.9
      Governing Law. This
      Agreement shall be governed by and construed in accordance
      with the laws of the State of New York.

     

    13.10
      Notices. Except
      as
      otherwise expressly provided herein, all notices, demands or communications
      given by either party to the other party pursuant to this Agreement shall be
      in
      writing and shall be deemed to have been delivered on the date delivered in
      person, receipt acknowledged, or deposited, postage prepaid, in the United
      States or Canada mail, certified mail, return
      receipt requested, or by courier delivery service for which a receipt is
      provided, or by telephonic
      facsimile transmission ("FAX"), transmission confirmation requested by sender,
      and addressed
      to such designated representative and address as either party may from time
      to
      time provide
      by written notice to the other party. Unless and until a different designation
      is made, such
      representative and address for each party shall be as set forth on the signature
      page of this Agreement.
      

        
          
            
            

          

          
            12

            
              

            

          

          
            
            

          

        

      

    

     

    13.11
      Headings. The
      headings in this Agreement are for convenience only and shall not
      be
      construed to
      define
      or
      limit any of the terms herein or affect the meaning or interpretation
of
      this
      Agreement.

     

    13.12
      Integration. This
      Agreement constitutes the entire understanding between the parties
      concerning the subject matter hereof. All other representations, statements,
      negotiations, understandings,
      proposals and undertakings, whether oral or in writing, with respect to the
      subject matter
      hereof, are superseded and replaced by this Agreement.

     

    13.13
      Survival. Any
      liability or obligation of either party to the other for acts or omissions
      prior to
      the
      expiration or termination of this Agreement or any part hereof, including,
      without
      limitation, either party's obligation to make payment for services rendered
      prior to the effective
      date of such expiration or termination, shall survive the expiration or
      termination of this Agreement
      or any part hereof.

     

    13.14
      Entire Agreement. This
      Agreement and the exhibits hereto constitute the entire agreement
      between
      the
      parties with respect to the subject matter hereof, and may not be amended
except
      in
      writing signed by both parties.

     

    IN
      WITNESS WHEREOF, the
      parties have caused this Agreement to be executed by their
      duly authorized representatives, on the last date and year noted
      below.

    

      
        	
                CINGULAR
                  WIRELESS LLC

              	
                CUSTOMER

              
	 	 	 	
                Signature:
                  by:/s/Brian Hill

              
	
                Signature:
                  
                  Name:
                    Title:   
                    Date:

                  

                

              	 	 	 

                Name:
                  
                  Title:
                    
                    Date:

                  

                

              	 

                Brian
                  Hill 
                  Coo
                    
                    1-8-04

                  

                

              
	 	 	 	
              	
                 

              
	
                Address:

              	 	 	 	 
	
                Glenridge
                  Highlands
                  Two

              	
                Address:

              	
                506
                  2nd Ave Suite 410

              
	
                5565
                  Glenridge Connector

              	 	
                Seattle
                  WA 98104

              
	
                Atlanta,
                  GA 30342

              	 	 	
                Attn:

              	
                 

              
	
                 

              	 	
                Facsimile:
                  206-332-1754

              
	
                Attn:

              	 	 	 	 
	
                Facsimile:
                  404.236.5431

              	
              	 
	 	 	 	
                 

              
	
                With
                  a copy to:

              	 	 	 
	
                Glenridge
                  Highlands
                  Two

              	 	 
	
                5565
                  Glenridge Connector

              	 	 
	
                Atlanta,
                  GA 30342

              	 	 	 
	
                Attn:
                  General Counsel Facsimile: ______

              	 	 

      

    

    

    
      
        
        

      

      
        13

        
          

        

      

      
        
        

      

    

    
       

    

    EXHIBIT
      "A"

    PREMIUM
      SMS REVENUE SHARE AND FEES FOR SERVICES 

     

    Premium
      SMS Revenue Share

     

    Customer
      will receive sixty five percent (65%) of revenue billed by Cingular on behalf
      of
      Customer pursuant to this agreement to provide Billing Services related to
      the
      use of text messaging services to Cingular subscribers. Cingular will retain
      the
      remaining thirty five percent (35%) of such revenue as it fee for the provision
      of the shortcode and such the Billing Service.

     

    Cingular
      will provide its traditional billing related Tier I customer service for its
      subscribers, and shall credit Subscribers with the amount of any charge for
      Premium SMS messages, which is disputed by the Subscriber. Cingular shall remit
      to Customer the amount collected from Subscribers for Premium SMS messages
      sent
      or received by Subscriber after subtracting credits, applicable taxes as
      directed by Customer, and Cingular's fees.

     

    Transport
      Charges

     

    Customer
      will pay Cingular three cents--($.03) per SMS message sent or received over
      the
connection.
      This will include fees for messages associated- with Premium SMS events.

     

    Premium
      Outgoing And/Or Incoming SMS Campaign Service Fees

     

    Shortcode
      Charges 

    Shortcodes
      can be leased for terms of 3, 6, or 12 months. These rates do not apply to
      intercarrier Shortcode reservations. The lease rates are as
      follows:

     

    3
      Month
      Lease - $250

    6
      Month
      Lease - $300

    12
      Month
      Lease - $400

     

    Cingular
      will provide 3 shortcodes at no charge to Customer throughout the Term for
      use
      in testing and related non-revenue-bearing purposes. Also, Cingular will follow
      standard billing and operating practices for common shortcodes registered by
      Customer with the (CTIA) industry registry.

     

    Premium
      SMS Set-up Charges 

    Cingular
      shall charge a set-up fee for each establishment of a unique Premium SMS
      Campaign in the Cingular Billing system. A unique event will be defined as
      a
      campaign or event using the same Shortcodes and premium SMS billing rate
      associated to the Customer. The set-up fee is as follows:

     

    Billing
      Service Event Charge: $500 per unique event with original set-up

     

    Payment
      Terms-

     

    Customer
      shall pay Cingular within 30 days upon receipt of invoice. Cingular shall pay
      Customer within 45 days of the close of each calendar month for Premium Billing
      Campaigns.

    

    
      
        
        

      

      
        14

        
          

        

      

      
        
        

      

    

     

    Exhibit
      "B"

     

    SHORTCODE
      (ONLY) REQUEST FORM

     

    This
      Addendum is for the purpose of requesting and agreeing to provide a Shortcode,
      as defined in the
      SMS
      Connectivity Agreement as entered into by and between Cingular
      Wireless LLC, a Delaware
      limited liability corporation ("Cingular"),
      with
      and
("Customer")
      to
      be
      effective as of,
      200_
      (the "Effective
      Date").

     

    Short
      Code Reservation Information

    

      
        	
                Information
                  Categories

              	
                Required
                  Information from Customer

              
	
                Shortcode(s)
                  requested: (Identify

                by
                  Number and as appropriate

                any
                  'Vanity' codes)

              	
                 

              
	
                Shortcode
                  Use Type: (Identify:

              	
                 

              
	
                Voting,
                  Polling, Marketing, Alert,

              	
                 

              
	
                Content
                  Delivery, or other)

              	
                 

              
	
                Description
                  of Shortcode Use:

              	
                 

              
	
                Description
                  of Message Flow:

              	
                 

              
	
                Forecasted
                  Message Volume

              	
                 

              
	
                (Per
                  Mo.):

              	
                 

              
	
                Peak
                  Usage Description: (Define

                data&time
                  if relevant, identify any

                expected
                  'spikes)

              	
                 

              
	
                Proposed
                  Start Date:

              	
                 

              
	
                Shortcode
                  Request Period (3,
                  6,

                or
                  12 Mos):

              	
                 

              
	
                Point
                  of Connectivity: (Identify,

                appropriate
                  'bind' for Customer)

              	
                 

              
	
                Prepaids
                  to Include: (All
                  or

              	
                 

              
	
                Identify
                  as appropriate)

              	
                 

              
	
                Usage
                  Coverage: (National,

              	
                 

              
	
                Regional,
                  Local, Venue)

              	
                 

              
	
                Escalation
                  Procedures: (Point-

              	
                 

              
	
                *
                  Contact)

              	
                 

              
	
                Opt-in
                  Requirements Met:

              	
                 

              

      

    

     

    Customer
      acknowledges and agrees that the services provided hereunder shall be performed
      pursuant to the SMS Connectivity Agreement between Customer and
      Cingular.

    

      
        	
                CINGULAR
                  WIRELESS LLC

              	
                `Customer'

              	 
	 	
                Signature:

              
	
                Signature:
                  ______________

              	
                by:
                  /s/Brian Hill

              
	
                Name:       
                  ______________

              	
                Name:
                  Brian Hill

              
	
                Title:         
                  ______________

              	
                Title:
                  c
                  oo

              
	
                Date:

              	
                Date:
                  1-
                  8-
                  zoo4

              

      

    

     

    
      
        
        

      

      
        15

        
          

        

      

      
        
        

      

    

     

    Exhibit
      "C"

     

    PREMIUM
      SMS BILLING AND SHORTCODE REQUEST FORM

     

    This
      Addendum is for the purpose of requesting and agreeing to provide billing
      services and Shortcode allocation, as defined in the SMS Connectivity Agreement
      as entered into by and between Cingular
      Wireless LLC, a
      Delaware limited liability corporation ("Cingular"),
      with
      and
,
      ("Customer")
      to
      be
      effective as of ,
      200_
      (the
"Effective
      Date").

     

    Premium
      SMS Billing and Short Code Reservation Information

    

      
        	
                .

                Information
                  Categories

                Shortcode(s)
                  requested: (Identify

                by
                  Number and as appropropriate

                any
                  'Vanity' codes)

              	
                Required
                  Information from Customer

              
	
                Premium
                  Billing Rate:

              	
                 

              
	
                Revenue
                  Share:

              	
                 

              
	
                Premium
                  SMS Type: (Identify:

                Voting,
                  Polling, Marketing, Alert,

                Content
                  Delivery, or other)

              	
                 

              
	
                Description
                  of Campaign:

              	
                 

              
	
                Description
                  of Message Flow:

              	
                 

              
	
                Message
                  Intervals: (Describe

                any
                  relevant delays)

              	
                 

              
	
                Message
                  Confirmation

                Required:

              	
                 

              
	
                Event
                  Restrictions:

              	
                 

              
	
                Forecasted
                  Premium Usage

                Volume
                  (Per
                  Mo.):

              	
                 

              
	
                Peak
                  Usage Description: (Define

                data&time
                  if relevant, identify any

                expected
                  'spikes')

              	
                 

              
	
                Proposed
                  Start and End Dates:

              	
                 

              
	
                Shortcode
                  and Billing Request

                Period
                  (3,
                  6, or
                  12 Months):

              	
                 

              
	
                Point
                  of Connectivity: (Identify

                'bind'
                  for Customer)

              	
                 

              
	
                Prepaids
                  to Include: (All
                  or

                Identify
                  as appropriate)

              	
                 

              
	
                Usage
                  Coverage: (National,

                Regional,
                  Local, Venue)

              	
                 

              
	
                Escalation
                  Procedure:

                (Point-of-Contact)

              	
                 

              
	
                Opt-in
                  Requirements Met:

              	
                 

              

      

    

     

    Customer
      acknowledges and agrees that the services provided hereunder shall be performed
      pursuant
      to the SMS Connectivity Agreement between Customer and Cingular.

     

    
      
        	CINGULAR
                WIRELESS
                LLC 	`Customer'	 
	 	 	 
	
                Signature:
                  ___________

              	
                Name:

              	
                Brian
                  Hill

              
	
                Name:       
                  ___________

              	
                Title:

              	
                coo

              
	
                Title:         
                  ___________

              	
                Date:

              	
                ^
                  - 2- 0 olf

              
	
                Date:

              	 	 
	
                Signature:
                  by: /s/Brian Hill

              	 	 

      

    

    

    
      
        
        

      

      
        16

        
          

        

      

      
        
        

      

    

    Exhibit
      5

     

    Service
      Level Agreement

     

    Contacts

    If
      the
      event of connectivity issues, Cingular is concerned about the service levels
      of
      the Customer's
      platforms and connections which will be involved in SMS traffic. As such,
      Cingular will
      require the following service level commitments and Customer
      contacts.

     

    The
      following contact information will be required to support service levels. The
      primary contact point will need to be staffed 24 hours per day, 7 days a
      week.

    

      
        	
                Name
                  /
                  Title

              	
                Role

              	
                Phone

              	
                Email

              
	 	 	
                (Cell/
                  Work)

              	 
	
                Mobliss
                  Critical

              	
                Network
                  Support

              	
                206-230-4377

              	
                noc-pager@mobliss.com

              
	
                0perations
                  Support

              	
                Operational

              	
                (c)
                  206.356.7557 hernan@mobliss.com (W) 206.332.1749

                x6008

              
	
                Hernan
                  Alvarez

              	
                Escalation
                  Point

              	 	 

      

    

    
       
Additionally,
      Cingular's operational contact for this effort shall be reached at at
the
      Cingular Data
      Support Group. The contact information is via email at data.support@cingular.com
      and
      via
      phone
      at 404.303.6462.

     

    Responsibilities

     

    As
      necessary to support either a direct connection or a connection to another
      Cingular determined point
      of
      connectivity, Customer will ensure that the following takes place as required
      by
Cingular.

     

    
      	1.  	
              will
                ensure its systems are SMPP3.4/XML compatible and capable of integrating
                with Cingular Wireless' SMPP gateway or XML
                connection.

            

    

     

    
      	2.  	
              will
                ensure its traffic and applications are adequately tested prior to
                launch
                on Cingular Wireless' network.

            

    

     

    
      	3.  	
              will
                connect to Cingular Wireless LAB for verification to test and verify
                functionality.

            

    

     

    
      	4.  	
              will
                make necessary arrangements to establish secure connections with
                the
                necessary gateway(s) as per Cingular Wireless'
                guidelines.

            

    

     

    
      	5.  	
              will
                ensure that its systems do not exceed the pre-determined throttling
                level
                of
                messages per second as established with Cingular Wireless. If the
                event is
                expected to generate high peaks in network traffic and responses
                are
                required per the requirements of that event, Cingular Wireless reserves
                the right to determine if the responses are to be sent after all
                of the
                messages for the peak event has been delivered. Cingular Wireless
                will
                work with the
                connection point identified in Exhibit A to determine of such a course
                of
                action must be taken.
                 

              

            

    

    

    
      
        
        

      

      
        17

        
          

        

      

      
        
        

      

    

     

    Transaction
      Failure Resolutions

     

    If
      a
      transaction failure occurs, and Customer is first to recognize this fact, they
      will attempt to retry the transaction based on the agreement prior to the event,
      though a retry during the event is allowable. For some heavy traffic events,
      retries may be held off until the initial push of messages has
      been
      completed. Cingular Wireless should be notified after the initial retry effort
      has failed. In
      the
      event the transaction is not successful after 5 re-try attempts, Customer will
      immediately contact Cingular Wireless' operational contact and provide the
      information shown below:

     

    
      	i.  	
              The
                time the existence of the transaction failure was
                recognized.

            

    

    
      	ii.  	
              Brief
                technical description of the identified (as identified by Customer
                personnel) cause
                for failure.

            

    

     

    Cingular
      Wireless personnel will work with Customer personnel to identify and correct
      the
      issue. In the event that Customer is notified by Cingular Wireless of a
      transaction failure, Cingular Wireless will provide Customer technical and
      operational contact with relevant information. This notice will include the
      time
      the existence of the transaction failure was recognized and a description of
      the
      transaction failure. Cingular Wireless personnel will work with Customer
      personnel to identify and correct the issue(s).

     

    Exclusions

     

    Customer
      acknowledges and agrees that availability of Cingular Wireless' network may
      be
      dependent upon third party providers and licensors. By way of example such
      dependencies include interne connectivity, power supply, natural calamities.
      Cingular Wireless will reasonably cooperate
      with such third parties in resolving any interruption in the availability of
      the
Customer's
      content to Cingular Wireless and subscribers.

     

    Registered
      Delivery

     

    Notification
      of final delivery of messages and/of delivery status may be sent to Customer
      as
      a registered delivery. Registered delivery of messages will be determined
      between Cingular Wireless and Customer prior to the start of an event. This
      notification may not occur in all instances and across all connectivity
      points.

     

    Cingular
      Wireless can request registered delivery for intercarrier traffic but can not
      guarantee responses from other carriers.

    

    
      
        
        

      

      
        18

        
          

        

      

      
        
        

      

    

    cingular

    WIRELESS

     

    January
      12, 2004

     

    Cingular
      Wireless

    5565
      Glenridge Connector

    Suite
      1100

    Atlanta,
      GA 30342

     

    Brian
      Hill

    Mobliss

    506
      2"
      Ave.

    Suite
      410

    Seattle,
      WA 98104

     

    Dear
      Brian:

     

    Greetings.
      I'm returning the signed copy of the executed contracts from Cingular. We're
      excited
      about the opportunity this relationship presents Cingular. Please feel free
      to
      contact me
      if
      there are any additional questions and concerns.

     

    Regards.

    

     

    Douglass
      Britt Cingular
      Wireless

     

    Attachments:
      Signed Copy — SMS Connectivity Agreement

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    AMENDMENT
      TO

    AGREEMENT

    BETWEEN

    Cingular.
      Wireless LLC ("CINGULAR")

    and

    Mobliss,
      Inc ("Customer")

     

    WHEREAS,
      the parties entered into an Agreement effective August
      12, 2004 ("Agreement");
      and

     

    WHEREAS,
      the Parties wish to modify certain pricing and other terms in the Agreement;
      and

     

    WHEREAS,
      the parties desire to amend said Agreement to reflect these
      intentions;

     

    NOW
      THEREFORE, in consideration of the premises and other good and valuable
consideration,
      the receipt and sufficiency of which is hereby acknowledged, it is agreed as
      follows:

     

    
      	1.  	
              Exhibit
                D to the Agreement is hereby deleted and the Exhibit D attached hereto
                is
                substituted in lieu therefore.

            

    

    
      	2.  	
              The
                section Labeled "Transport Charges" in Exhibit A is hereby
                deleted.

            

    

     

    Except
      as
      modified herein, all terms and conditions of the Agreement and all Exhibits
      and
      Addenda thereto shall remain the same and in full force and effect.

     

    IN
      WITNESS WHEREOF the parties hereto have executed, sealed and delivered this
      Addendum in two counterparts.

     

    
      

    
      
        
        

      

      
        -1-

        
          

        

      

      
        
        

      

    

    Exhibit
      D

     

    Service
      Level Agreement

     

     

    Contacts

    If
      the
      event of connectivity issues, Cingular is concerned about the service levels
      of
      the Customer's
      platforms and connections that will be involved in SMS traffic. As such,
Cingular
      will require the following service level commitments and Customer
      contacts.

     

    The
      following contact information will be required to support service levels. The
      primary
      contact point will need to be staffed 24 hours per day, 7 days a
      week.

    

      
        	
                Name
                  /
                  Title

              	
                Role

              	
                Phone

              	
                Email

              
	 	 	
                (Cell/
                  Work)

              	 
	 	 	 	 
	
                
                  Hernan
                    Alvarez

                

              	
                
                  Operational
                    Escalation
                    Point

                

              	
                
                  (c)
                    206.356.7557 hernan@mobliss.com (W) 206.332.1749

                  x6008

                

              

      

    

    
       
Additionally,
      Cingular's operational
      contact for
      this
      effort shall be reached at the Cingular
      Data Support Group. The contact information is via email at data.support@cingular.com
      and
      via
      phone at 404.303.6462.

     

    Responsibilities

     

    As
      necessary to support either a direct connection or a connection to another
      Cingular determined point of connectivity, Customer will ensure the following
      as
      required by Cingular:

     

    
      	1.  	
              its
                systems are SMPP3.4/XML compatible and capable of integrating with
                Cingular's SMPP
                gateway or XML connection.

            

    

     

    
      	2.  	
              its
                traffic and applications are adequately tested prior to launch on
                Cingular's network.

            

    

     

    
      	3.  	
              it
                will connect to Cingular LAB for verification to test and verify
                functionality.

            

    

     

    
      	4.  	
              it
                will
                make
                necessary arrangements to establish secure connections with the necessary
                gateway(s) as per Cingular's
                guidelines.

            

    

     

    
      	5.  	
              its
                systems do not exceed the pre-determined throttling level of 10 messages
                per second as established with Cingular. If the event is expected
                to
                generate high peaks in network traffic and responses are required
                per the
                requirements of that event,

            

    

     

     

    
      
        
        

      

      
        1HEADS
      OF AGREEMENT

    

    This
      Heads of Agreement (“HOA”)
      is
      made and entered into as of January 19, 2007, by and between Index Visual and
      Games. Ltd., a Japanese corporation, located at 3F Yokomizo Bldg., 2-14-1,
      Kamiuma, Setagaya-ku, Tokyo
      154-0011, Japan (“IVG”),
      and
      New Motion, Inc., a Delaware corporation, located at 42 Corporate Park,
      2nd
      Floor,
      Irvine, CA 92606 (“NM”),
      with
      respect to the formation of a joint venture between IVG and NM on the terms
      set
      forth in this HOA. 

    

    Whereas:

    Pursuant
      to the terms of a certain Asset Purchase Agreement (“APA”),
      dated
      as of an even date herewith, between IVG and NM, NM has agreed to purchase
      certain billing system assets and carrier contracts set forth in the APA
      (“Purchased
      Assets”)
      from
      IVG, immediately following the acquisition of such Purchased Assets by IVG
      from
      Mobliss, Inc., a Washington corporation located at 710 Second Avenue, Suite
      600,
      Seattle, WA 98104. 

    

    IVG
      and
      NM (“Parties”)
      wish
      to enter into a joint venture (“Joint
      Venture”)
      to
      manage the Purchased Assets and to engage in content development and licensing
      activities.

    

    The
      Parties agree that this HOA shall comprise the initial, and most basic document
      outlining the basic terms and conditions agreed to by the Parties, and that
      the
      Parties shall enter into more detailed agreements related to the Joint Venture,
      including, among other agreements, a Shareholders’ Agreement and Management
      Services Agreement as described below (“Cooperation
      Agreements”)
      more
      clearly defining their obligations and the details of all relevant matters
      pursuant to and based upon this HOA. Also, the obligations and roles of the
      Parties set forth in this HOA shall be incorporated into the Cooperation
      Agreements and this HOA shall expire and be on no further force or effect upon
      the execution of the Cooperation Agreements. Until the execution of the
      Cooperation Agreements, this HOA shall be legally binding and shall remain
      in
      effect until the execution of the Cooperation Agreements by the
      Parties.

    

    

    NOW,
      THEREFORE, in consideration of the mutual premises set forth below and other
      good and valuable consideration, the receipt and sufficiency of which are hereby
      acknowledged, the Parties agree as follows:

    

    
      
        
        

      

      
        1

        
          

        

      

      
        
        

      

    

    1.
      Formation
      of Joint Venture Entity.
      The
      Joint Venture entity shall be a corporation formed under the laws of Nevada,
      U.S.A. IVG shall own 51% of the outstanding capital stock of the entity and
      NM
      shall own 49% of the outstanding capital stock of the entity. The Joint Venture
      shall have a Board of Directors consisting of three (3) members, one of whom
      shall be elected by IVG (initially Shigeki Takeuchi), one (1) of whom shall
      be
      elected by NM (initially Ray Musci) and one of whom shall be elected with the
      mutual consent of IVG and NM (initially Hideo Oishi). IVG and NM shall enter
      into a mutually acceptable Shareholders’ Agreement, which shall include share
      transfer restrictions and protective provisions setting forth actions by the
      Joint Venture (e.g., issuance of new shares, liquidation, change in the business
      plan and other actions) that will require the consent of both IVG and NM (or
      both of their board nominees) prior to the taking of such action. The Parties
      shall also agree to such other mutually acceptable terms to provide that NM
      and
      IVG shall each receive 50% of the amount of any dividends or other distributions
      made by the Joint Venture to its shareholders.

    

    2.
      Operations
      of Joint Venture.
      The
      Joint Venture shall manage and operate the Purchased Assets and shall engage
      in
      such content development and licensing activities as is determined from time
      to
      time by the Joint Venture’s Board of Directors and/or the Parties. NM and IVG
      shall mutually develop a business plan for the Joint Venture.

    

    3.
      Management
      Services Agreement and Management Fee.
      In
      connection with the management of the Purchased Assets, the Parties will cause
      the Joint Venture to enter into a management services agreement with NM (the
      “Management
      Services Agreement”).
      The
      Management Services Agreement shall provide that NM shall pay to the Joint
      Venture a management fee (“Management
      Fee”)
      equal
      to the aggregate Purchase Price (as that term is defined in the APA) payable
      under the APA. On or before February 28, 2007, an initial advance of the
      Management Fee in the amount of $500,000 shall be paid by NM to the Joint
      Venture (the “Initial
      Advance”)
      and on
      or before June 30, 2007, a second advance of $500,000 shall be paid by NM to
      the
      Joint Venture (the “Second
      Advance”
and
      together with the Initial Advance, the “Advances”).
      The
      remainder of the Management Fee shall be paid in quarterly installments as
      follows, within thirty (30) calendar days following the end of each calendar
      quarter commencing on March 31, 2007 and ending on June 30, 2008, NM shall
      pay
      to the Joint Venture an amount equal to ten percent (10%) of the payments
      actually received by NM (net of chargebacks, refunds, rebates and similar
      adjustments required by carriers) during such quarter from third party carriers
      pursuant to the Carrier Contracts (as that term is defined in the APA) that
      are
      assigned to NM in connection with the APA (each a “Quarterly
      Installment”),
      provided that (a) the Quarterly Installments shall be reduced by the amount
      of
      the Advances until the Adavance are fully applied, (b) in no event shall the
      aggregate cumulative amount of Quarterly Installments exceed the amount of
      the
      Management Fee and (c) the remaining balance of the Management Fee, if any,
      shall be paid by NM to the Joint Venture on June 30, 2008. Each advance and
      installment payment of the Management Fee shall be deemed fully earned,
      nonrefundable and not subject to any offset, deduction, claim, counterclaim,
      defense or recoupment. The Management Services Agreement shall include such
      other terms and conditions as are mutually acceptable to NM and
      IVG.

    

    
      
        
        

      

      
        2

        
          

        

      

      
        
        

      

    

    4.
      Doctrine
      of Good Faith

    Any
      matters not stipulated in this HOA shall be settled in good faith after due
      consultation between IVG and NM.

    

    5.
      Governing
      Law and Dispute Resolution

    This
      HOA shall be governed by and construed in accordance and exclusively with the
      laws of Japan. The Parties shall submit all disputes not settled by the Parties
      to the exclusive jurisdiction of the Tokyo District Court.

    

    6.
      Entire
      Agreement 

    This
      HOA, along the APA and documents delivered in connection with the APA, including
      the convertible promissory note, supersede and replace that certain heads of
      agreement, dated November 18, 2006, by and between the Parties hereto. Neither
      Party may assign any of its rights or obligations hereunder without the prior
      written consent of the other Party, which consent may be withheld in the sole
      and absolute discretion of such other Party. Subject to the foregoing, this
      HOA
      shall be binding upon and inure to the benefit of the parties to this Agreement
      and their respective successors, assigns, heirs and personal representatives.
      This HOA may not be amended and no provision may be waived unless in writing
      signed by all of the Parties.

    

    [Signature
      page follows]

     

    
      
        
        

      

      
        3

        
          

        

      

      
        
        

      

    

    IN
      WITNESS WHEREOF, this HOA has been executed as of the date first set forth
      above.

     

    

      
        	
                New
                  Motion, Inc.

              	 	
                Index
                  Visual & Games, Ltd.

              
	 	 	 	 	 
	
                _____________________________

              	 	
                _____________________________

              
	
                By:

              	
                Ray
                  Musci

              	 	
                By:

              	
                Shigeki
                  Takeuchi

              
	
                Its:

              	
                President

              	 	
                Its:

              	
                President

              
	 	 	 	 	 

      

    

    
 

    
      
        
        

      

      
        4

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00117-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00117-of-00352.parquet"}]]