Document:

Exhibit 10.1

 Exhibit 10.1 
 EXECUTIVE EMPLOYMENT AGREEMENT 
 This EXECUTIVE
EMPLOYMENT AGREEMENT (“Agreement”) is made and entered into as of this 17th day of December, 2010, by and between Lumber Liquidators Holdings, Inc. and Robert Martin Lynch
(“Employee”). Hereinafter, Lumber Liquidators Holdings, Inc. and its subsidiaries shall collectively be referred to as “Lumber Liquidators” or the “Company”, unless the context otherwise requires.

 WHEREAS, the Company is primarily engaged in the business of the production and retail sale of hardwood, laminate,
engineered, bamboo, cork and resilient flooring and related products; 
 WHEREAS, the Company maintains its corporate
headquarters in Toano, Virginia, and operates retail locations throughout the United States and Canada; 
 WHEREAS,
Employee has certain valuable experience and expertise in matters related to the management of enterprises similar to the Company’s business; and 
 WHEREAS, the Company desires to employ Employee and Employee desires to be employed by the Company under the terms and conditions set forth below. 

NOW, THEREFORE, for and in consideration of the promises and undertakings of the parties as hereinafter set forth, the parties
covenant and agree as follows: 
 ARTICLE I 
 EMPLOYMENT 
 1.1. Employment. 

(a) The Company will employ Employee in the position of President and Chief Operating Officer and, in that position, Employee will report
directly to the Chief Executive Officer. The Company retains the right to make reasonable changes in Employee’s duties and reporting relationships as may be determined by the Company. 

(b) This Agreement, and Employee’s employment hereunder, is conditioned upon (i) Employee’s successful completion of a
drug screen in compliance with state and federal law and as more fully set forth in the Company’s policies, (ii) Employee’s successful completion of a background screen, to be completed in compliance with applicable state and federal
law, and (iii) Employee’s ability to satisfactorily comply with the I-9 requirements set forth by the Immigration Reform and Control Act of 1986. 
 1.2. Term. Employee’s employment with the Company shall begin on January 17, 2011 (“Commencement Date”) and shall continue for a period of five (5) years from
such date, unless it is terminated earlier in accordance with Article II of this Agreement. The term of this Agreement may be extended upon written agreement by Employee and a designated representative of the Company’s Board of Directors.
Notwithstanding the termination of this Agreement for whatever reason, the parties shall be required to carry out any provisions of this Agreement which contemplate performance by them subsequent to such termination. 

 1.3. Duties. In the position of President and Chief Operating Officer,
Employee will be a key employee of the Company and will be involved in the Company’s strategic planning. In his executive capacity with the Company, Employee shall: 

(a) Report to the Chief Executive Officer and/or the Board of Directors. 

(b) Diligently perform the duties and exercise the powers and functions which from time to time may reasonably be required of, assigned
to, or vested in Employee by the Company, the Chief Executive Officer and/or the Board of Directors. The Company shall have the sole authority and discretion to set and establish the reasonable work schedules, duties, and standards applicable to
Employee. 
 (c) Comply with all policies, standards and rules of the Company now or hereafter promulgated. 

(d) During working hours, devote the whole of Employee’s time, attention and ability to Employee’s duties hereunder at such
place or places as the Company shall from time to time reasonably determine. It is expected that Employee will relocate to the Williamsburg/Richmond, Virginia area 
 (e) Employee shall not, during the term hereof, directly or indirectly, engage or associate with, or become employed with, as an employee, consultant, or otherwise, any other business without the prior
written approval of the Board of Directors of the Company. 
 (f) Well and faithfully serve the Company to the best of
Employee’s abilities, and at all times use Employee’s best efforts to promote, develop, and extend the interests of the Company. 
 1.4. Compensation. 
 (a) Base Salary. Employee shall receive
an annual base salary of $500,000 payable to Employee in accordance with the Company’s normal payroll schedule. The Company shall withhold state and federal income taxes, social security taxes and shall make such other payroll deductions as may
be required by law or mutually agreed upon in writing by Employee and the Company. On or about March 2012, Employee’s base salary will increase to $550,000 per annum subject to Employee’s satisfactory performance as determined by the
Company. 
 (b) Signing Bonus. After Employee begins employment with the Company, the Company shall pay to Employee a
gross signing bonus of $60,000 as soon as administratively possible. The Company shall withhold state and federal income taxes, social security taxes and shall make such other payroll deductions as may be required by law or mutually agreed upon in
writing by Employee and the Company. 

  
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 (c) Incentive Bonus Plan. Effective on the Commencement Date, Employee will be
eligible to participate in the Company’s Annual Bonus Plan for Executive Management (the “Bonus Plan”). Under the terms of the Bonus Plan as approved by the Compensation Committee of the Company’s Board of Directors (the
“Compensation Committee”), Employee will be eligible to receive a yearly bonus in an amount up to 75% of Employee’s base salary. Of that target bonus amount, 75% will be based upon Lumber Liquidators’ performance as a
company and the remaining 25% will be based upon goals and objectives specific to Employee’s position, each as defined by the Compensation Committee. The awarding (or decision not to award) a bonus and the amount thereof is a decision left to
the sole discretion of Lumber Liquidators and the Compensation Committee. The Bonus Plan is subject to amendment, modification or termination, with or without notice, in the Company’s sole discretion. All compensation payments, bonus payments,
and benefits provided to Employee shall be subject to all applicable withholding and deductions. 
 (d) Relocation
Expenses. Employee’s relocation expenses shall be covered in accordance with the Company’s Relocation Policy, a copy of which has been provided to Employee. 
 (e) Benefits. Employee shall be entitled to participate in or become a participant in any employee benefit plan and fringe benefits maintained by the Company for which Employee is or will become
eligible on such terms as the Company, in its discretion, may uniformly establish, maintain, modify or otherwise change for executive level employees. The uniformly applied benefits plans and fringe benefits contemplated hereby may be amended,
enlarged, or diminished by the Company at any time in the Company’s discretion. 
 (f) Paid Time Off. Employee will
be provided twenty (20) days of paid time off (“PTO”) per year beginning on the Commencement Date. PTO includes sick and vacation time but not holidays. Unused PTO will not be carried over to subsequent years. 

(g) Holidays. Lumber Liquidators observes six (6) scheduled holidays each year. Those holidays currently are New Year’s
Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day. The holiday schedule is established in advance of each year and is subject to change. 
 (h) Severance Payment and Separation Benefits. Should Employee’s employment be involuntarily terminated by Company for any reason other than “for cause”
(as defined in Section 2.3(a)), Employee shall be entitled to the following: 
  

	 	i.	 One (1) year of Employee’s base salary payable in twelve (12) equal monthly installments commencing on the 60th day following termination of employment; and

  

	 	ii.	 If, after the date of the termination of Employee’s employment with the Company, Employee elects to continue and maintains health, vision and
dental insurance through COBRA continuation coverage, Company agrees to pay to the Employee for a period of twelve (12) months following the date of termination, an amount

  
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equal to the portion of the premium for such insurance that Company would have paid had Employee maintained such insurance prior to the date of his termination. Employee shall be responsible for
paying the entire premium.

 Employee acknowledges and understands that the amounts set forth in this Section 1.4(h) are
taxable income to Employee for which Employee is responsible. To the extent required because Employee is a “specified employee” as determined under Section 409A of the Internal Revenue Code of 1986, as amended, and Treasury
Regulations thereunder (“Section 409A”) as of the date of Employee’s termination of employment, any payments or benefits provided under this Section 1.4(h) shall commence on the first day of the month following the
six-month anniversary of Employee’s termination of employment, with installments that would have been paid during such six-month delay included in the first payment. The making of any severance payments or the providing of any benefits as set
forth in this Section 1.4(h) is strictly conditioned upon (a) the Employee executing a release of the Company, its subsidiaries and affiliates, its officers, directors and employees, and its and their respective successors within the 60
day period commencing on Employee’s termination of employment and (b) Employee’s continued compliance with the provisions of Article III. “Termination of employment” under this Agreement shall be determined in a manner
consistent with the definition of separation from service under Section 409A. 
 1.5. Stock Options, Restricted
Stock. In addition to the compensation described in Section 1.4 above, the Board of Directors or a committee thereof shall grant to Employee as of the Commencement Date the following stock options and stock awards pursuant and subject
to the terms, limitations and conditions of the Lumber Liquidators Holdings, Inc. 2007 Equity Compensation Plan and agreements that will be substantially similar to the forms of agreement used in connection with prior grants of stock options and
restricted stock awards to the Company’s executive officers (except as specifically described below): 
 (a) A whole number
of non-qualified stock options with a cumulative value of approximately $4,400,000, subject to adjustment as set forth below, determined by using the Black-Scholes-Merton method as of the Commencement Date (the “Option Shares”). The Option
Shares shall vest in accordance with the following schedule: 
  

			
	 Percentage of Option
 Shares Exercisable
	 	 Vesting Date

		
	 20%
	 	First Anniversary of Commencement Date
	 20%
	 	Second Anniversary of Commencement Date
	 20%
	 	Third Anniversary of Commencement Date
	 20%
	 	Fourth Anniversary of Commencement Date
	 20%
	 	Fifth Anniversary of Commencement Date

  
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 (b) A whole number of shares of common stock with a cumulative value of approximately
$330,000 as of the date of the Commencement Date (the “Stock Shares”). The Stock Shares shall vest in accordance with the following schedule: 
  

			
	 Percentage of Stock
 Shares Exercisable
	 	 Vesting Date

		
	 33.3%
	 	Commencement Date
	 33.3%
	 	Six Months After Commencement Date
	 33.3%
	 	Twelve Months After Commencement Date

 If Employee ceases to be employed by the Company for any reason, any of the Option Shares or Stock Shares that are not yet vested will be forfeited. In addition, the Lumber Liquidators Holdings, Inc. 2007
Equity Compensation Plan limits the aggregate number of awards that may be granted to any one individual during a plan year to awards covering no more than 400,000 shares of common stock. In the event the aggregate number of stock options and stock
awards to be granted pursuant to this Section 1.5 would exceed this limitation, the number of stock options granted pursuant to Section 1.5(a) will be reduced to the extent necessary to comply with this limitation. Any such reduction will
be made on a pro rata basis such that the percentage of stock options vesting at a given time is consistent with the percentages set forth above. 
 1.6. Reimbursement of Business Expenses. The Company shall reimburse Employee for all normal and customary business expenses reasonably incurred during the term of this Agreement by Employee
in the proper performance of his duties under this Agreement, consistent with written Company policy. With respect to reimbursement, Employee shall comply with the Company’s policies regarding documentation and submittal of expenses incurred.

 1.7. Cessation of Compensation. Except as provided by Sections 2.3(b), 2.4(b) and 2.4(c) of this Agreement, all
compensation and benefits provided Employee under this Agreement will stop on the date of the cessation of the Employee’s employment hereunder, except where Employee is eligible for continuation of such benefits as specified by federal laws or
laws of the Commonwealth of Virginia, including continuation of group health insurance benefits pursuant to the terms of the Consolidated Omnibus Budget Reconciliation Act of 1986 (“COBRA”). 

ARTICLE II 

TERMINATION 
 2.1. Illness and Incapacity. If, during the term of Employee’s employment, Employee is prevented, in the Company’s reasonable judgment, from effectively performing any essential
part of his duties under this Agreement for a period in excess of 90 consecutive days (or more than 120 days during any period of 365 calendar days) by reason of illness, disability, or any other reason, the Company, by written notice to Employee,
may terminate Employee’s employment. Upon delivery to Employee of such notice, Employee’s employment and all obligations of the Company 

  
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under Article I will terminate, other than with respect to Employee’s entitlement to (a) any earned but unpaid salary and accrued but unused PTO, and (b) any benefits for which he
is then eligible. The obligations of Employee under Article III of this Agreement will continue notwithstanding the cessation of Employee’s employment pursuant to this Section. 

2.2. Death. The Agreement and the parties’ obligations hereunder shall terminate upon the death of Employee; provided,
however, that in such event, the parties shall be required to carry out any provisions of this Agreement which contemplate performance by them subsequent to termination, and the Company shall pay to the estate of the Employee any earned but unpaid
salary and accrued but unused PTO as of the date of Employee’s death. 
 2.3. Termination by the Company.
Employee’s employment under this Agreement may be terminated by the Company with or without cause as set forth hereunder. 

(a) The Company shall have the right to terminate Employee’s employment under this Agreement at any time for Cause,
which termination shall be effective immediately. For purposes of this Agreement, “Cause” shall include: 
  

	 	i.	Unauthorized use or disclosure of the Company’s confidential information or trade secrets; 

 

	 	ii.	Material breach of any agreement between Employee and the Company, including this Agreement, which such breach is not cured within ten (10) days after
Employee’s receipt of prior written notice thereof from the Company; 

  

	 	iii.	Material failure to comply with the Company’s policies or rules, which such failure is not cured within ten (10) days after Employee’s receipt of prior
written notice thereof from the Company; 

  

	 	iv.	Conviction of, or plea of “guilty” or “no contest” to, a felony under the laws of the United States or any state thereof, or any crime of moral
turpitude; 

  

	 	v.	Intentional failure to perform Employee’s duties or refusal to abide by or comply with the lawful directives of the Company; 

 

	 	vi.	Willful dishonesty, fraud, misconduct, or gross negligence with respect to the business or affairs of the Company that, in the reasonable judgment of the Company,
materially and adversely affects the operations or reputation of the Company; and 

  

	 	vii.	 Failure of the Company to meet financial performance measurements set by the Company’s Board of Directors; provided, however, that such failure
shall not constitute grounds for termination of Employee’s employment by the Company for “Cause” hereunder if such failure is the 

  
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result of (A) events, occurrences or circumstances affecting the economy or financial markets in general, or (B) other events, occurrences or circumstances which Employee cannot
control. 

 (b) Employee’s employment hereunder may also be terminated without Cause by the Company upon
thirty (30) days written notice to the Employee. In the event Employee’s employment under this Agreement is terminated by the Company without Cause, Employee shall be entitled to: 

 

	 	i.	Any earned but unpaid salary and accrued but unused PTO as of the date of termination; and 

 

	 	ii.	The applicable severance payment as set forth in Section 1.4(h), provided Employee complies with Section 1.4(h) and subject to the payment conditions set
forth therein. 

 (c) Any provision to the contrary notwithstanding, with respect to Section 2.3(a), the ten
(10) day corrective periods therein referenced shall only apply to matters readily correctable within a ten (10) day period, and such correction period shall be reasonably extended beyond ten (10) days for all other deficiencies so as
to allow a reasonable period for corrective action in reference to the specifically-identified deficiency. 
 2.4.
Termination by Employee. 
 (a) Employee may terminate his employment hereunder by providing the Company with sixty
(60) days written notice of his intention to resign. Without converting such termination to a termination by the Company without Cause or reason (as noted in Section 2.3(b), the Company may provide Employee with Employee’s salary in
an amount equivalent to that due over the applicable notice period in lieu of allowing the Employee to continue his employment throughout the required notice period. In such case, the effective date of Employee’s termination shall be the date
that the Company makes such payment to Employee. If Employee terminates his employment under this Section, he shall have no right to receive any further compensation or benefits (including severance payments or payments under the applicable Bonus
Plan), if any, under this Agreement after the effective date of the termination of his employment. 
 (b) Upon occurrence of a
Change of Control and a resulting material reduction in either Employee’s compensation or job responsibilities, Employee may, within sixty (60) days of the Change of Control, elect to terminate his employment. In such instance, provided
that Employee declares his intent in writing to the Company to terminate his employment within sixty (60) days of the Change of Control, Employee shall be entitled to the compensation package set forth in Section 2.3(b). For purposes of
this Section 2.4(b) the term “Change of Control” shall have the meaning ascribed to such term in the Lumber Liquidators Holdings, Inc. 2007 Equity Compensation Plan. 

  
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 (c) Employee shall have the right to terminate employment under this Agreement at any time
upon thirty (30) days written notice to the Company after a Good Reason Event. For purposes of this Agreement, a “Good Reason Event” shall include (i) failure to pay or provide, or a material reduction in, Employee’s
compensation or Employee’s benefits, (ii) a material reduction in Employee’s responsibilities within the Company, or (iii) a material breach of this Agreement by the Company which is not cured within ten (10) days after the
Company’s receipt of prior written notice thereof from Employee, or such other period as is reasonable for a curative response. In the event that Employee terminates this Agreement in connection with a Good Reason Event, Employee shall be
entitled to the compensation package set forth in Section 2.3(b). 
 2.5. Continuation of Obligations.
Regardless of how Employee’s employment with the Company ends, the obligations of Employee under Article III of this Agreement shall continue notwithstanding the cessation of Employee’s employment. In addition, no cessation of the
Employee’s employment with the Company shall affect any liability or other obligation of Employee that shall have accrued prior to such termination, including, but not limited to, any liability, loss or damage on account of breach of this
Agreement. 
 ARTICLE III 
 EMPLOYEE’S COVENANTS AND AGREEMENTS 
 3.1. Proprietary
Rights. All rights, including without limitation any writing, discoveries, inventions, innovations, and computer programs and related documentation and all intellectual property rights therein, including without limitation copyright
(collectively “Intellectual Property”) created, designed or constructed by Employee during the Employee’s term of employment with the Company, that are related in any way to Employee’s work with the Company or to any of
the products and/or services provided by the Company, shall be the sole and exclusive property of the Company. Employee agrees to deliver and assign to the Company all such Intellectual Property and all rights which Employee may have therein and
Employee agrees to execute all documents, including without limitation patent applications, and make all arrangements necessary to further document such ownership and/or assignment and to take whatever other steps may be needed to give the Company
the full benefit thereof. Employee further agrees that if the Company is unable after reasonable effort to secure the signature of Employee on any such documents, the Chief Executive Officer of the Company or a designee thereof shall be entitled to
execute any such papers as the agent and attorney-in-fact of Employee and Employee hereby irrevocably designates and appoints each such person as Employee’s agent and attorney-in-fact to execute any such papers on Employee’s behalf and to
take any and all actions required or authorized by the Company pursuant to this subsection. Without limitation to the foregoing, Employee specifically agrees that all copyrightable materials generated during the term of Employee’s employment
with the Company, including but not limited to, computer programs and related documentation, that are related in any way to Employee’s work with the Company or to any of the services provided by the Company, shall be considered works made for
hire under the copyright laws of the United States and shall upon creation be owned exclusively by the Company. To the extent that any such materials, under applicable law, may not be considered works made for hire, Employee hereby assigns to the
Company the ownership of all copyrights in such materials, without the necessity of any further consideration, and the Company shall be entitled to register and hold in its own name all copyrights in respect of such materials. The provisions of this
section shall apply regardless of whether any activities related to the creation of any Intellectual Property took place inside or outside of the Company’s working hours. 

  
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 3.2. Confidential Information. Employee understands and agrees that:

 (a) in the course of his employment with the Company, he will acquire information that could include, in whole or in part,
information concerning Company sales, sales volume, sales methods, sales proposals, customers and prospective customers, identity of customers and prospective customers, identity of key purchasing personnel in the employ of customers and prospective
customers, amount or kind of customer purchases from the Company, Company sources of supply, Company computer programs, system documentation, special hardware, product hardware, related software development, Company manuals, formulae, processes,
methods, machines, compositions, ideas, improvements, inventions, or other confidential or proprietary information belonging to the Company or relating to the Company’s affairs (collectively referred to as “Confidential
Information”); 
 (b) the Confidential Information is the property of the Company; 

(c) the use, misappropriation, or disclosure of the Confidential Information would constitute a breach of trust and could cause
irreparable injury to the Company; 
 (d) it is essential to the protection of the Company’s goodwill and to the
maintenance of the Company’s competitive position that the Confidential Information be kept secret; and 
 (e) that
Employee will not disclose the Confidential Information to others or use the Confidential Information for any reason other than on behalf of the Company, either during, or at any time following the cessation of, Employee’s employment with the
Company. Notwithstanding anything to the contrary contained herein, Confidential Information shall not be deemed to include any information generally known or readily accessible in the trade or industry in which the Company is involved, provided the
same are not in the public domain as a consequence of disclosure by the Employee in violation of this Agreement. 
 3.3.
Return of Materials. Upon the cessation, for any reason, of Employee’s employment with the Company, Employee will promptly deliver to the Company all Company property, including but not limited to, all computers, phones, equipment,
correspondence, manuals, letters, notes, notebooks, reports, flow charts, programs, proposals, and any documents concerning the Company’s customers, operations, products or processes (actual or prospective) or concerning any other aspect of the
Company’s business (actual or prospective) and, without limiting the foregoing, will promptly deliver to the Company any and all other documents or materials containing or constituting Confidential Information. 

3.4. Non-Solicitation. Throughout any period during which Employee is an employee of the Company, and for a period of
twenty-four (24) months from and after the date upon which Employee shall cease for any reason whatsoever to be an employee of the Company (the “Employment Cessation Date”) or for a period of twenty-four (24) months from
the date of entry by 

  
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a court of competent jurisdiction of a final judgment enforcing this Section of the Agreement in the event of a breach thereof by Employee, whichever is later, Employee covenants and agrees that
Employee will not directly or indirectly, for himself or for the benefit of another: 
 (a) Solicit any person or entity who,
during the twelve-month period immediately preceding the Employment Cessation Date, paid or engaged the Company for products or services of any type or who received the benefit of the Company’s services (a “Client”) to
withdraw, curtail or cancel such Client’s relationship with the Company; 
 (b) Provide or agree to provide for any Client
products or services of the type that the Company renders to its Clients, except for or on behalf of the Company in the exercise of Employee’s duties under this Agreement; or 

(c) Induce or influence, or attempt to induce or influence, any person who, during the twelve-month period immediately preceding the
Employment Cessation Date, is an employee, agent, independent contractor, partner, officer, supplier, vendor or director of the Company to terminate his, her or its relationship with the Company or cease providing services or products to or on
behalf of the Company. 
 3.5. Non-Competition.  

(a) Throughout any period during which Employee is an employee of the Company, and for a period of twenty-four (24) months from and
after the Employment Cessation Date or for a period of twenty-four (24) months from the date of entry by a court of competent jurisdiction of a final judgment enforcing this Section of the Agreement in the event of a breach thereof by Employee,
whichever is later, Employee covenants and agrees that: 
  

	 	i.	Employee will not compete with Company within the Restricted Area by performing for or providing to a Competing Business the same or materially similar duties or
services that Employee performed for or provided to Company within the last 12 months of Employee’s employment with the Company; 

  

	 	ii.	Employee will not own or acquire, either as a proprietor, partner, member, shareholder, trustee, a greater than five percent (5%) equity or synthetic equity
ownership interest, in any Competing Business within the Restricted Area. 

 (b) For purposes of this
Section 3.5, the following definitions will apply: 
  

	 	i.	Competing Business. Any business which sells or distributes flooring products (including, but not limited to, hardwood, engineered, resilient, bamboo, cork
and/or laminate flooring) or any other products or services substantially similar to those sold or provided by the Company within the twelve-month period immediately preceding the Employment Cessation Date that constituted more than five percent
(5%) of the Company’s gross sales. 

  
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	 	ii.	Restricted Area. Because of the national and expanding scope of the Company’s business, for purposes of this Agreement, the “Restricted Area” is
defined as the United States of America and any city, town, county or metropolitan area in Canada in which the Company operates store locations as of the Employment Cessation Date. 

ARTICLE IV 

EMPLOYEES REPRESENTATIONS AND WARRANTIES 
 4.1. No Prior Agreements. Employee represents and warrants that he is not a party to or otherwise subject to or bound by the terms of any contract, agreement, or understanding which in any
manner would limit or otherwise affect his ability to perform any of his obligations under this Agreement, including, without limitation, any contract, agreement, or understanding containing terms and provisions similar in any manner to those
contained in Article III. The Company shall have no liability under any such agreement between Employee and a third party. 

4.2. Employee’s Abilities. Employee represents that his experience and capabilities are such that the provisions of
Article III will not prevent him from earning a livelihood in the event his employment with the Company were to cease and Employee acknowledges that it would cause the Company serious and irreparable injury and cost if Employee were to violate
any of the provision of Article III to the detriment of the Company or to otherwise breach his obligations under Article III. 

4.3. Review by Counsel. Employee represents and warrants that this Agreement is the result of full and otherwise fair
bargaining over its terms following a full and otherwise fair opportunity to have legal counsel for Employee review this Agreement and to verify that the terms and provisions of this Agreement are reasonable and enforceable. 

ARTICLE V 

GENERAL PROVISIONS 
 5.1. Authorization to Modify Restrictions. The invalidity of any portion of this Agreement shall not be deemed to affect the validity of any other provisions. In the event that any provision
of this Agreement is held to be invalid, the parties agree that the remaining provisions shall be deemed in full force and effect as if they had been executed by both parties subsequent to the expungement of the invalid provision. Further, if any
part on any provision of this Agreement, including Article III, shall be determined to be invalid or unenforceable by reason of the extent, duration or geographical scope thereof, or otherwise, then the parties agree that the court making such
determination may reduce such extent, duration or geographical scope, or other provisions thereof, and in its reduced form such part or provision shall then be enforceable in the manner contemplated hereby. 

  
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 5.2. No Waiver. The failure of either the Company or Employee to insist upon
the performance of any term in this Agreement shall not waive any such term or any other term of this Agreement. Instead, this Agreement shall remain in full force and effect as if no such forbearance had occurred. 

5.3. Company Violation Not a Defense. In an action by the Company for specific performance and/or injunctive relief under
this Agreement, any claims asserted by Employee against the Company as violations of this Agreement shall not constitute a defense. 
 5.4. Entire Agreement. This Agreement represents the entire agreement of the parties with respect to the subject matter of this Agreement and may be amended only by a writing signed by each
of them. 
 5.5. Governing Law, Section 409A. This Agreement will be governed by and construed in accordance
with the internal substantive laws of the Commonwealth of Virginia without regard to Virginia’s conflict of laws provisions. This Agreement is intended to comply with Section 409A and shall be interpreted and administered accordingly.

 5.6. Consent to Jurisdiction. Employee hereby irrevocably submits to the jurisdiction of the appropriate state
or federal courts located in the Commonwealth of Virginia in any action or proceeding arising out of or relating to disputes under this Agreement. 
 5.7. Venue. Employee irrevocably waives any current or future objection to the laying of venue of any action or proceeding arising out of or relating to this Agreement brought in any
Virginia state or federal court and any objection on the ground that any such action or proceeding in either court has been brought in an inconvenient forum. However, nothing in this Section 5.7 will affect the right of the Company to bring any
action or proceeding against Employee or his property in the courts of other jurisdictions. 
 5.8. Remedy.
Employee understands and acknowledges that the Company has a legitimate business interest in preventing Employee from taking any actions in violation of Article III of this Agreement and that Article III is intended to protect the legitimate
business interests and goodwill of the Company. Employee further acknowledges that a breach of Article III of this Agreement will irreparably and continually damage the Company. Employee therefore agrees that in the event Employee violates any
provision of this Agreement contained in Article III, the Company will be entitled to seek an injunction stopping Employee from breaching or continuing to breach Employee’s obligations thereunder, other appropriate injunctive relief, specific
performance, any other equitable remedies and any and all remedies provided by law. Employee further acknowledges that the Company engages in a highly competitive business throughout the United States as well as countries outside of the United
States, and further, that the geographic limitation contained in Section 3.5 is necessary to protect the Company’s business. 
 5.9. Recovery of Expenses. The prevailing party in any proceeding arising from this Agreement will be entitled to reasonable attorneys’ fees, costs, and the expenses of litigation from
the non-prevailing party. 

  
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 5.10. Agreement Binding. The obligations of Employee under this Agreement will
continue as stated in this Agreement after the cessation of his employment with the Company and will inure to the benefit of any successors and assigns of the Company. 
 5.11. Counterparts, Section Headings. This Agreement may be executed in any number of counterparts. Each will be considered an original, but all will constitute one and the same instrument.
The section headings of this Agreement are for convenience of reference only and shall not affect the construction or interpretation of any of its provisions. 
 5.12. Notices. All notices, demands, requests and other communications required by or in regards to this Agreement shall be in writing or by written telecommunication and given by personal
delivery to the addressee, by mail (certified mail, return receipt requested, postage prepaid) or by telecommunication. Either party may from time to time change its address, facsimile number, electronic mail address or designated individual by
notice to the other party. 
  

			
	To Company:	  	Lumber Liquidators Holdings, Inc.
		  	3000 John Deere Road
		  	Toano, Virginia 23168
		  	Attention: General Corporate Counsel
		
	To Employee:	  	Robert M. Lynch
		  	1143 Rugby Court
		  	San Jose, California 95120

 EMPLOYEE ACKNOWLEDGES THAT
HE HAS READ AND UNDERSTANDS THE FOREGOING PROVISIONS AND THAT SUCH PROVISIONS ARE REASONABLE AND ENFORCEABLE. 
 [SIGNATURE
PAGE FOLLOWS] 

  
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 IN WITNESS WHEREOF, the parties hereto have executed this
Executive Employment Agreement or caused it to be executed this 17th day of December, 2010. 
  

							
	EMPLOYEE	 		 	LUMBER LIQUIDATORS HOLDINGS, INC.
				
	 /s/ Robert Martin Lynch
	 		 	By:	 	 /s/ Jeffrey W. Griffiths

	Robert Martin Lynch	 		 	Name:	 	 Jeffrey W. Griffiths

		 		 	Title:	 	 Chief Executive Officer

  
 14Management Incentive Plan

 Exhibit 10.1 
 JAMBA, INC. 
 MANAGEMENT INCENTIVE PLAN 

1. Purpose of the Plan 

The purpose of the Jamba, Inc. Management Incentive Plan is to increase stockholder value and to the success of the Company by motivating
Participants (1) to perform to the best of their abilities, and (2) to achieve the Company’s objectives. 
 2. Definitions

 The following terms as used in the Plan shall have the meanings set forth below: 

“Award” means, as to any Performance Period, a cash (or its equivalent) payment made under the Plan to a Participant for
such Performance Period. 
 “Base Salary” means as to any Performance Period, the Participant’s annualized
salary rate as in effect on the last day of the Performance Period. Base Salary shall be prorated for a Performance Period of less than a full Fiscal Year. Such Base Salary shall be before both (a) deductions for taxes or benefits, and
(b) deferrals of compensation pursuant to Company-sponsored plans, if any. 
 “Board” means the Board of
Directors of the Company. 
 “Committee” means the Compensation and Executive Development Committee of the
Board, or any successor committee appointed by the Board to administer the Plan, or a subcommittee thereof. 

“Company” means Jamba, Inc. or any successor thereto. 

“Disability” means the Employee is unable to engage in any substantial gainful activity by reason of any medically
determinable physical or mental impairment. 
 “Eligible Employee” means a full-time Employee at the Manager
level and above. Other Employees as approved by the Committee may also be Eligible Employee. 
 “Employee”
means any employee of the Company or of a Subsidiary, whether such employee is so employed at the time the Plan is adopted or becomes so employed subsequent to the adoption of the Plan. 

“Fiscal Year” means any fiscal year of the Company, which is divided into 13 accounting periods ending on the Tuesday
which is closest to December 31 each year. The first Fiscal Year to which the Plan shall apply will be Fiscal Year 2011, commencing December 29, 2010. 
 “Maximum Award” means as to any Target Award to any Participant for any Performance Period, an additional percentage of the Target Award, or a specific dollar amount, as determined by the
Committee. 

 “Participant” means, as to any Performance Period, any Eligible Employee
who has been selected by the Committee for participation in the Plan for such Performance Period. 
 “Performance
Goals” means the goals or other standards of measurement of Company performance and individual performance applicable to a Participant for a Performance Period as established by the Committee. 

“Performance Period” means the Company’s Fiscal Year or shorter period selected by the Committee. 

“Plan” means the Jamba, Inc. Management Incentive Plan, as amended from time to time. 

“Subsidiary” means any corporation, partnership, limited liability company, or other entity of which the Company owns or
controls, directly or indirectly, not less than 50% of the total combined voting power of all classes of stock or other equity interests. 
 “Target Award” means the target Award payable under the Plan to a Participant for a Performance Period, expressed as a percentage of the Participant’s Base Salary or as a specific
dollar amount, as determined by the Committee. 
 3. Administration 

(a) Administration by the Committee. The Plan shall be administered by the Committee. 

(b) Authority of the Committee. The Committee shall have full power and authority to: (i) designate the Participants;
(ii) grant Awards under the Plan to Participants; (iii) determine the type or types of Performance Goals and the Performance Period with respect to each Award; (iv) determine the size of Awards and establish any other terms and
conditions of any Award; (v) construe, interpret and administer the Plan and any instrument or agreement relating to, or Award made under, the Plan; (vi) adopt, amend, suspend, waive or rescind such rules and regulations and appoint such
agents as it shall deem necessary or desirable for the administration of the Plan; (vii) correct any defect or supply any omission or reconcile any inconsistency, and to construe and interpret the Plan, the rules and regulations, any agreement
evidencing an Award or other instrument entered into or Award made under the Plan; and (viii) make any other determinations and decisions and take any other action that the Committee deems necessary or desirable for the administration of the
Plan. 
 (c) Exercise of Authority. Unless otherwise expressly provided in the Plan, all designations, determinations,
interpretations and other decisions under or with respect to the Plan or any Award shall be within the sole discretion of the Committee, may be made at any time and shall be final, conclusive and binding on all persons, including the Company and its
stockholders and its Subsidiaries, Eligible Employees, Participants and their legal representatives and beneficiaries, and any person claiming a benefit or right under an Award or under the Plan. The Committee may delegate to officers of the Company
or any Subsidiary, or committees thereof, the authority, subject to such terms as the Committee shall determine, to perform such functions, including administrative functions, as the Committee may determine. The Committee may appoint agents to
assist it in administering the Plan. 
 (d) Committee Proceedings. The Committee shall hold its meetings at such
times and places as it shall deem advisable. A majority of the members of the Committee shall 

  
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constitute a quorum and all determinations shall be made by a majority of such quorum. Any determination reduced to writing and signed by all of the members of the Committee shall be fully as
effective as if it had been made by a majority vote at a meeting of the Committee duly called and held. 
 (e) Limitation of
Liability. The Committee and each member thereof shall be entitled to, in good faith, rely or act upon any report or other information furnished to him or her by any officer or employee of the Company or a Subsidiary, the Company’s
independent auditors, legal counsel, consultants or any other agents assisting in the administration of the Plan. Members of the Committee, and any officer or employee of the Company or a Subsidiary acting at the direction or on behalf of the
Committee, shall not be personally liable for any action or determination taken or made in good faith with respect to the Plan, and shall, to the extent permitted by law, be fully indemnified and protected by the Company with respect to any such
action or determination. 
 4. Eligibility 
 The Committee will select the Eligible Employees who will be Participants in the Plan for any Performance Period. Selection as a Participant for one Performance Period does not entitle the Eligible
Employee to be selected by the Committee as a Participant for any subsequent Performance Period. 
 5. Awards 

(a) General. Subject to the provisions of the Plan, Awards may be granted as set forth in this Section. In addition, the Committee
may impose on any Award, at the date of grant or thereafter, such additional terms and conditions, not inconsistent with the provisions of the Plan, as the Committee shall determine. 

(b) Establishment of Performance Goals. With respect to each Performance Period, the Committee shall establish for each
Participant one or more Performance Goals for such Performance Period, and the relative weight to be given to each Performance Goal. The Performance Goals and the weighting thereof may vary by Participant and may be different for different
Performance Periods and for different Awards. As determined by the Committee, the Performance Goals for any Target Award or Maximum Award applicable to a Participant may provide for a targeted level or levels of achieving one or more Performance
Goals. The Performance Goals utilized by the Committee for each Participant may be based on individual performance, corporate financial measures on either a consolidated, Subsidiary or business unit basis as the Committee shall determine in its
discretion. Any criteria may be measured, as applicable, (i) in absolute terms, (ii) in relative terms (including against another company or companies), (iii) on a per share basis, (iv) against the performance of the Company or a
Subsidiary as a whole or a segment or business unit of the Company or a Subsidiary, and/or (v) on a pre-tax or after-tax basis. Prior to the end of any Performance Period, the Committee shall determine whether any element or elements shall be
included in or excluded from the calculation of any Performance Goal with respect to any Participants. 
 (c) Establishment
of Target Awards and Maximum Awards. The Committee, in its sole discretion, shall establish a Target Award and a Maximum Award for each Participant. 
 (d) Determination and Payment of Awards. As soon as practicable after the end of a Performance Period, the Committee will determine the amount, if any, of the Award earned by

  
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each Participant under the applicable Performance Goals. Notwithstanding the attainment of one or more specified Performance Goals or any other provision of the Plan to the contrary, the
Committee shall have the discretion to increase, eliminate or reduce the Award that which otherwise would be payable to a Participant, based on such factors as deemed appropriate by the Committee. 

(e) Form of Payment of Awards. Awards under the Plan shall be paid to the Participants in cash (or its equivalent) in a single
lump sum during the period commencing on the first day following the end of the Performance Period and ending on the 15th day of the third month following the end of the Performance Period. Notwithstanding the foregoing, the Committee may, in its
discretion, adopt a separate plan which permits Participants to elect to defer the payment of all or a portion of their Awards in accordance with Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”).

 6. Termination of Employment 
 (a) General Termination of Rights Hereunder. Except as may be otherwise determined by the Committee, in the event a Participant’s employment with the Company terminates for any reason,
voluntarily or involuntarily, before the last date of a Performance Period, then that Participant shall have no further rights under the Plan and shall not be entitled to payment of any Award under the Plan, except as provided in this Section.

 (b) Termination Due to Participant’s Death or Disability. In the event the Participant’s termination of
employment occurs due to the Participant’s death or Disability, then the Participant (or his estate or beneficiaries) shall be entitled to receive a pro rata portion of the Award to which such Participant would have been entitled if such
Participant had remained employed with the Company throughout the Performance Period in effect on the date of termination, based on multiplying (i) a fraction, (A) the numerator of which is equal to the number of days the Participant was
performing the Participant’s employment duties on a full-time basis during such Performance Period, (B) and the denominator of which is equal to the number of days in the Performance Period, by (ii) any Award under the Plan to which
such Participant would have been entitled if such Participant had continued to perform the Participant’s employment duties on a full-time basis for the Company through the end of the Performance Period in effect on the date of termination.

 7. Amendment and Termination of the Plan 
 The Board may, in its sole discretion, from time to time amend, alter, suspend, discontinue or terminate the Plan; provided, however, that, without the consent of the Participant, no amendment,
alteration, suspension, discontinuation or termination of the Plan may materially and adversely affect the rights of such Participant under any Award previously granted to the Participant. 
 8. General Provisions 
 (a) No Transferability. No Award granted
under the Plan nor any other rights acquired by a Participant under the Plan shall be assignable or transferable by a Participant, other than by a will or the laws of descent and distribution, and no Award under the Plan shall be subject in any
manner to anticipation, pledge, encumbrance, charge, garnishment, execution or levy or lien of any kind, whether voluntary or involuntary, and any attempt contrary thereto shall be void. 

  
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 (b) Designation of Beneficiary. Subject to applicable law, each Participant shall
have the right to file with the Company a written designation of one or more beneficiaries who shall be entitled to receive the amount, if any, payable under the Plan pursuant to an Award following the Participant’s death. A Participant may
from time to time revoke or change a beneficiary or beneficiaries by filing a new designation with the Company. The last such designation received by the Company shall be controlling; provided, however, that no designation, change or revocation
thereof shall be effective unless received by the Company prior to the Participant’s death, and in no event shall it be effective as of a date prior to receipt. If no such beneficiary designation is in effect at the time of a Participant’s
death, or if no designated beneficiary survives the Participant, or if such designation conflicts with law, the payment of the amount, if any, payable pursuant to an Award under the Plan upon the Participant’s death shall be made to the
Participant’s estate. If the Committee is in doubt as to the right of any Person to receive any amount, then the Committee may retain such amount, without liability for any interest thereon, until the rights thereto are determined, or the
Committee may pay such amount into any court of appropriate jurisdiction or to the estate of the Participant, in which event the Company and the Committee shall have no further liability to any Person with respect to such a amount. 

(c) No Rights to Awards. Nothing in the Plan shall be construed as giving any Participant, Eligible Employee or other person any
right to claim to be granted any Award under the Plan, or to be treated uniformly with other Participants and Eligible Employees. 
 (d) Tax Withholding. The Company or any Subsidiary is authorized to withhold from any Award granted or any payment due under the Plan amounts of income, employment and other taxes due with respect
to an Award and to take such other action as the Committee may deem necessary or advisable to enable the Company and Participants to satisfy obligations for the payment of tax obligations relating to any Awards. 

(e) No Right to Employment. Nothing contained in the Plan shall, and no grant of any Award shall be construed to (i) confer
upon any Participant any right to continue in employment with the Company or any Subsidiary or (ii) interfere in any way with the right of the Company or any Subsidiary to terminate any Participant’s employment at any time. 

(f) Unfunded Status of Awards. Each Award payable under the Plan shall be paid solely from the general assets of the Company. The
Plan is intended to constitute an “unfunded” plan for incentive compensation, and the Company shall not have any obligation to establish any trust or other special or separate fund or to make any other segregation of assets to assure the
payment of any Award under the Plan. With respect to any payments not yet made to Participant pursuant to an Award, nothing contained in the Plan or any Award shall give any such Participant any rights that are greater than those of a general
unsecured creditor of the Company. 
 (g) Governing Law. The validity, interpretation, construction and effect of the
Plan, any rules and regulations relating to the Plan and any Award thereunder shall be governed by the laws of the State of California, without regard to provisions governing conflicts of laws. 

(h) Application of Section 409A. This Plan is not intended to provide for the deferral of compensation within the meaning of
Section 409A of the Code and is intended to be exempt from Section 409A of the Code as providing for only short-term deferrals within the meaning of Treasury Regulation Section 1.409A-1(b)(4). Accordingly, the Plan will be interpreted
and administered in accordance with this intent. 

  
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 (i) Severability. If any provision of the Plan shall be held unlawful or otherwise
invalid or unenforceable in whole or in part by a court of competent jurisdiction, such provision shall (a) be deemed limited to the extent that such court of competent jurisdiction deems it lawful, valid and/or enforceable and as so limited
shall remain in full force and effect, and (b) not affect any other provision of the Plan or part thereof, each of which shall remain in full force and effect. If the making of any payment or the provision of any other benefit required under
the Plan shall be held unlawful or otherwise invalid or unenforceable by a court of competent jurisdiction, such unlawfulness, invalidity or unenforceability shall not prevent any other payment or benefit from being made or provided under the Plan,
and if the making of any payment in full or the provision of any other benefit required under the Plan in full would be unlawful or otherwise invalid or unenforceable, then such unlawfulness, invalidity or unenforceability shall not prevent such
payment or benefit from being made or provided in part, to the extent that it would not be unlawful, invalid or unenforceable, and the maximum payment or benefit that would not be unlawful, invalid or unenforceable shall be made or provided under
the Plan. 
 (j) Headings. Headings are given to the sections and subsections of the Plan solely as a convenience
to facilitate reference. Such headings shall not be deemed in any way material or relevant to the construction or interpretation of the Plan or any provision thereof. 
 (k) Indemnification. Each member of the Committee or the Board shall be indemnified and held harmless by the Company against and from any loss, cost, liability or expense that may be imposed upon
or reasonably incurred by him or her in connection with or resulting from any claim, action, suit or proceeding to which he may be made a party or in which he may be involved by reason of any action taken or failure to act under the Plan and against
and from any and all amounts paid by him or her in settlement thereof, with the Company’s approval, or paid by him or her in satisfaction of any judgment in any such action, suit or proceeding against him or her, provided he or she shall give
the Company an opportunity, at its own expense, to handle and defend the same before he or her undertakes to handle and defend it on his or her own behalf. The foregoing right of indemnification shall not be exclusive and shall be independent of any
other rights of indemnification to which such persons may be entitled under the Company’s Certificate of Incorporation or By-laws, by contract, as a matter of law, or otherwise. 

(l) Construction. For purposes of the Plan, the following rules of construction shall apply: (i) the word
“or” is disjunctive but not necessarily exclusive; (ii) words in the singular include the plural; words in the plural include the singular; and words in the neuter gender include the masculine and feminine genders; and
(iii) words in the masculine or feminine gender include the other and neuter genders. 
 (m) Costs and Expenses. The
costs and expenses of administering the Plan shall be borne solely by the Company. 
 (n) Requirements of Law. The Plan
and all Awards under the Plan shall be subject to all applicable laws, rules and regulations, and to such approvals by any governmental agencies or national securities exchanges as may be required. 

9. Effective Date 
 The
Plan shall be effective as of December 29, 2010. 

  
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