Document:

Unassociated Document

    Exhibit
10.38

    

    EXECUTION
VERSION

    

    REGISTRATION
RIGHTS AGREEMENT

     

    This
REGISTRATION RIGHTS AGREEMENT, dated as of October 8, 2010 (this “Agreement”), is
entered into by and among Vitacost.com, Inc., a Delaware corporation (the “Company”), and Great
Hill Investors, LLC, Great Hill Equity Partners III, L.P., Great Hill Partners
GP III, L.P., GHP III, LLC, Great Hill Equity Partners IV, L.P., Great Hill
Partners GP IV, L.P. and GHP IV, LLC (each a “Holder” and together,
the “Holders”).

     

    WHEREAS,
the Company and the Holders have entered into that certain Stockholder
Agreement, dated as of the date hereof (the “Stockholder
Agreement”); and

     

    WHEREAS,
in connection with the Stockholder Agreement, the Company has agreed to provide
the Holders with certain registration rights with respect to the Registrable
Securities (as defined herein) as set forth herein.

     

    NOW,
THEREFORE, in consideration of the mutual covenants and agreements contained
herein and for other good and valuable consideration, the receipt and adequacy
of which are hereby acknowledged, intending to be legally bound, the parties
hereto agree as follows:

     

    ARTICLE
I

    DEFINITIONS

     

    Section
1.01.         Definitions.  The
following terms shall have the meanings ascribed to them below:

     

    “Agreement” means this
Agreement, as amended, modified or supplemented from time to time, in accordance
with the terms hereof, together with any exhibits, schedules or other
attachments thereto.

     

    “Commission” means the
United States Securities and Exchange Commission or any other federal agency at
the time administering either the Securities Act or the Exchange
Act.

     

    “Common Stock” means
common stock, $0.00001 par value per share, of the Company (and any other
securities into which or for which the Common Stock may be converted or
exchanged pursuant to a dividend, stock split, plan of recapitalization,
reorganization, merger, sale of assets or otherwise).

     

    “Company” has the
meaning set forth in the preamble to this Agreement.

     

    “Controlling Person”
has the meaning set forth in Section 3.01.

     

    “Damages” has the
meaning set forth in Section 3.01.

     

    “Demand Registration”
has the meaning set forth in Section 2.01(a).

     

    “Exchange Act” means
the Securities Exchange Act of 1934, as amended, and the rules and regulations
of the Commission promulgated thereunder.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    “Full Cooperation”
means, in connection with any Demand Registration, where, in addition to the
cooperation otherwise required by this Agreement, members of senior management
of the Company (including the chief executive officer and chief financial
officer) fully cooperate with the underwriter(s) in connection with all
reasonable and customary recommendations and requests of such underwriter(s),
and make themselves available upon reasonable notice to participate in due
diligence meetings or calls, “road-show”
and other customary marketing activities in such locations (domestic and
foreign) as recommended by the underwriter(s) (including one-on-one meetings
with prospective purchasers of the Registrable Securities).

     

    “Holder” and “Holders” has the
meaning set forth in the preamble to this Agreement, and shall include any
Permitted Transferee that becomes a Holder pursuant to Section
4.05.

     

    “Holders’ Counsel” has
the meaning set forth in Section 2.04.

     

    “Indemnified Party”
has the meaning set forth in Section 3.03.

     

    “Indemnifying Party”
has the meaning set forth in Section 3.03.

     

    “FINRA” means the
Financial Industry Regulatory Authority, Inc.

     

    “Permitted Transferee”
has the meaning set forth in Section 4.05.

     

    “Person” shall mean
any individual, corporation, partnership, firm, limited liability company, joint
venture, trust, association, unincorporated organization, university, group,
joint-stock company or other entity.

     

    “Piggyback
Registration” has the meaning set forth in Section 2.03(a).

     

    “Registrable
Securities” means, subject to the last sentence of this definition, the
shares of Common Stock held beneficially or of record by any of the Holders,
including shares of Common Stock (x) owned by any of the Holders prior to the
date of this Agreement and (y) acquired by way of a dividend, stock split,
recapitalization, plan of reorganization, merger, sale of assets or
otherwise.  As to any particular Registrable Securities, such
securities shall cease to be Registrable Securities when (i) a Registration
Statement with respect to the resale of such shares of Common Stock has been
declared effective by the Commission and such shares of Common Stock have been
sold pursuant to such effective Registration Statement, (ii) such shares of
Common Stock shall have been or all remaining Registrable Securities held by
such Holder may immediately be sold under Rule 144 (or any similar provision
then in force) under the Securities Act, (iii) such shares of Common Stock
(A) otherwise have been transferred, (B) are represented by a new certificate or
other evidence of ownership for such Common Stock not bearing a restrictive
legend against transfer under the Securities Act, (C) are not subject to any
stop order and (D) may be publicly resold by the Person receiving such
certificate without complying with the registration requirements of the
Securities Act, or (iv) such shares of Common Stock shall have ceased to be
outstanding.  With respect to the 5,419,697 shares of Common Stock
beneficially owned by the Holders as of the date of this Agreement, 2,709,848 of
such shares shall immediately constitute Registrable Securities, and the
remaining 2,709,849 shares (in addition to all shares of Common Stock acquired
by the Holders after the date of this Agreement, however acquired) shall become
Registrable Securities on the date that is 18 months after the date of this
Agreement.

     

    
      
         

      

      
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    “Registration
Expenses” has the meaning set forth in Section 2.04.

     

    “Registration
Statement” means any registration statement of the Company on an
appropriate registration form under the Securities Act that covers any of the
Registrable Securities (including, as applicable, a Shelf Registration
Statement), including the prospectus, amendments and supplements thereto, and
all exhibits and material incorporated by reference therein.

     

    “Securities Act” means
the Securities Act of 1933, as amended, and the rules and regulations of the
Commission promulgated thereunder.

     

    “Shelf Registration
Statement” has the meaning set forth in Section 2.02.

     

    “Stockholder
Agreement” means the Stockholder Agreement, dated of even date herewith,
by and between the Company, on the one hand, and Great Hill Investors, LLC,
Great Hill Equity Partners III, L.P. and Great Hill Equity Partners IV, L.P., on
the other hand.

     

    “Suspension Notice”
has the meaning set forth in Section 2.07(a).

     

    “Underwriter” means a
securities dealer who purchases any Registrable Securities as principal in an
underwritten offering and not as part of such dealer’s market-making
activities.

     

    “Underwriters’ Maximum
Number” means, for any Demand Registration or Piggyback Registration,
that number of securities to which such registration should, in the opinion of
the managing underwriter(s) of such registration, in the light of marketing
factors, be limited.

     

    ARTICLE
II

    REGISTRATION
RIGHTS

     

    Section
2.01.         Demand For Non-Shelf
Registration; Underwritten Offering.

     

    (a)           Requests for
Registration.  Subject to the blackout provisions contained in
Section 2.07 and the limitations set forth in this Section 2.01, the
Holders of a majority of Registrable Securities shall have the right to require
the Company to file a Registration Statement covering all or part of their
respective Registrable Securities for an underwritten registration under the
Securities Act (a “Demand Registration”)
by delivering a written request therefor to the Company specifying the number of
Registrable Securities to be included in such underwritten registration by such
Holder or Holders.  As soon as practicable after the receipt of such
demand, the Company shall use commercially reasonable efforts to effect such
registration (including, without limitation, appropriate qualification under
applicable blue sky or other state securities laws and appropriate compliance
with applicable regulations issued under the Securities Act and any other
governmental requirements or regulations) of the Registrable Securities that the
Company has been so requested to register; provided that the Holders
shall not make a request for a Demand Registration under this Section 2.01(a) to
offer in the aggregate less than 50% of all Registrable Securities; and provided, further, that the Holders
will not be entitled to require the Company to effect (x) more than one Demand
Registration during any twelve-month period or (y) more than two Demand
Registrations in the aggregate under this Agreement.

     

    
      
         

      

      
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    (b)           Underwriting.  The
offering of the Registrable Securities pursuant to such Demand Registration
shall be in the form of an underwritten public offering only.  The
Company shall (together with the Holders proposing to distribute their
securities through such underwriting) enter into an underwriting agreement in
customary form with the managing Underwriter selected for such underwriting by
the Company and reasonably acceptable to a majority of the Holders proposing to
distribute their securities through such underwriting, which underwriting
agreement shall have substantially the same indemnification provisions as set
forth in this Agreement.

     

    (c)           Priority on Demand
Registration.  If, in connection with a Demand Registration,
the managing Underwriter(s) give written advice to the Company of an
Underwriters’ Maximum Number, then: (i) the Company shall so advise all Holders
of Registrable Securities to be included in such Demand Registration and the
Company will be obligated and required to include in such registration that
number of Registrable Securities requested by the Holders thereof to be included
in such registration and that does not exceed such Underwriters’ Maximum Number
and such Registrable Securities shall be allocated pro rata among the Holders
thereof on the basis of the number of Registrable Securities requested to be
included therein by each such Holder.  No shares of Common Stock held
by any Person other than Registrable Securities held by the Holders shall be
included in a Demand Registration without the prior written consent of the
holders of a majority in interest of the Registrable Securities.

     

    (d)           Effected Demand
Registration.  A registration will not be deemed to have been
effected as a Demand Registration unless it has been declared effective by the
Commission and the Company has complied in all material respects with its
obligations under this Agreement with respect thereto; provided, however, that if, after it
has become effective, such registration or the related offer, sale or
distribution of Registrable Securities thereunder is or becomes the subject of
any stop order, injunction or other order or requirement of the Commission or
any other governmental or administrative agency, or if any court prevents or
otherwise limits the sale of the Registrable Securities pursuant to the
registration, and, as a result thereof, 66-2/3% of the Registrable Securities
covered thereby have not been sold, or if the Company fails to provide Full
Cooperation, then such registration will be deemed not to have been effected for
purposes of clause (y) of the second proviso to Section 2.01(a).  If
(i) a registration requested pursuant to this Section 2.01 is deemed not to have
been effected or (ii) the registration requested pursuant to this Section 2.01
does not remain continuously effective until 45 days after the commencement of
the distribution by the Holders of the Registrable Securities included in such
underwritten offering, then the Company shall continue to be obligated to effect
the underwritten registration of the Registrable Securities included in such
Demand Registration pursuant to this Section 2.01.  In circumstances
not including the events described in the immediately two preceding sentences of
this Section 2.01(d), each Holder of Registrable Securities shall be permitted
voluntarily to withdraw all or any part of its Registrable Securities from a
Demand Registration at any time prior to the commencement of marketing of such
Demand Registration, provided that such
registration nonetheless shall count as a Demand Registration for purposes of
clause (y) of the second proviso to Section 2.01(a).

     

    
      
         

      

      
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    Section
2.02.         Shelf
Registration.  At any time following the date that this 18
months following the date of this Agreement (provided that at such time
the Company is eligible to use Form S-3 (or a substantially equivalent
short-form registration statement) for a secondary offering), upon the request
of Holders holding a majority of the Registrable Securities, the Company shall
use commercially reasonable efforts to promptly file a Registration Statement on
Form S-3 (or such other substantially equivalent short-form registration
statement) under the Securities Act providing for the resale pursuant to Rule
415 from time to time by the Holders of such number of shares of Registrable
Securities requested by the Holders to be registered thereby (including the
prospectus, amendments and supplements to the shelf Registration Statement or
prospectus, including pre- and post-effective amendments, all exhibits thereto
and all material incorporated by reference or deemed to be incorporated by
reference, if any, in such shelf registration statement, the “Shelf Registration
Statement”).  The Company shall use commercially reasonable
efforts to cause the Shelf Registration Statement to be declared effective by
the SEC as promptly as practicable following such filing.  The Company
shall maintain the effectiveness of the Shelf Registration Statement for a
period of 18 months in the aggregate (or until such earlier time as all of the
Registrable Securities can be sold without restriction pursuant to Rule 144
under the Securities Act).  Subject to Section 6.1 of the Stockholder
Agreement, the plan of distribution contained in the Shelf Registration
Statement shall be substantially in the form attached as Exhibit A hereto,
unless otherwise determined by the Company and the Holders holding a majority of
the Registrable Securities.  No shares of Common Stock held by any
Person other than Registrable Securities held by the Holders shall be included
in a Shelf Registration Statement without the prior written consent of the
holders of a majority in interest of the Registrable Securities.

     

    Section
2.03.         Piggyback
Registration.

     

    (a)           Notice of Piggyback
Registration.  If (and on each occasion that) the Company
proposes to register any of its securities under the Securities Act either for
the Company’s own account or for the account of any of its stockholders (other
than (A) securities to be issued solely in connection with any acquisition of or
business combination with any entity or business, (B) securities issuable solely
upon the exercise of stock options, (C) securities issuable solely pursuant to
employee benefit plans, or (D) for Holders pursuant to Section 2.01 or 2.02
hereof entitled to participate in a registration) (each such registration not
withdrawn or abandoned prior to the effective date thereof being herein called a
“Piggyback
Registration”), the Company will give written notice to all Holders of
such proposal not later than the earlier to occur of (A) the 10th day following
the receipt by the Company of notice of exercise of any registration rights by
any Persons, and (B) the 20th day prior to the anticipated filing date of such
Piggyback Registration.

     

    (b)           Piggyback
Rights.  Subject to the provisions contained in paragraph (c)
of this Section 2.03 and in the last sentence of this paragraph (b), the Company
will be obligated and required to use commercially reasonable efforts to include
in each Piggyback Registration such Registrable Securities as requested in a
written notice from any Holder delivered to the Company no later than 15 days
following delivery of the notice from the Company specified in Section
2.03(a).  The Holders of Registrable Securities shall be permitted to
withdraw all or any part of their shares from any Piggyback Registration at any
time prior to the effective date of such Piggyback Registration, except as
otherwise provided in any written agreement with the Company’s underwriter(s)
establishing the terms and conditions under which such Holders would be
obligated to sell such securities in such Piggyback Registration.

     

    
      
         

      

      
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    (c)           Company Officers and
Directors.  Subject to Section 2.03(d), the Company may, in its
sole discretion, offer to include any shares of Common Stock beneficially owned
by any of the Company’s directors or executive officers in any Piggyback
Registration on the same terms and conditions applicable to the Holders of the
Registrable Securities pursuant to this Section 2.03.

     

    (d)           Priority on Piggyback
Registrations.  If a Piggyback Registration is an underwritten
registration, and the managing underwriter(s) shall give written advice to the
Company of an Underwriters’ Maximum Number, then: (i) the Company shall be
entitled to include in such registration that number of securities which the
Company proposes to offer and sell for its own account in such registration and
which does not exceed the Underwriters’ Maximum Number, and (ii) if the
Underwriters’ Maximum Number exceeds the number of securities which the Company
proposes to offer and sell for its own account in such registration, then such
excess, up to the Underwriters’ Maximum Number, shall be allocated pro rata
among the Holders and the Company’s directors and executive officers on the
basis of the number of securities requested to be included therein by each such
Person.

     

    (e)           Selection of
Underwriter(s).  In any Piggyback Registration, the Company
shall have the right to select the investment banker(s) and managing
underwriter(s) in such registration.

     

    Section
2.04.         Registration
Expenses.  In
connection with registrations pursuant to Section 2.01, 2.02 or 2.03 hereof, the
Company shall pay all of the registration costs and expenses incurred in
connection with the registration thereunder (the “Registration
Expenses”), including, without limitation, all: (i) registration and
filing fees and expenses, including, without limitation, those related to
filings with the Commission, (ii) fees and expenses of compliance with state
securities or blue sky laws (including reasonable fees and disbursements of
counsel in connection with blue sky qualifications of the Registrable
Securities), (iii) reasonable processing, duplicating and printing
expenses, including, without limitation, expenses of printing prospectuses
reasonably requested by any Holder, (iv) of the Company’s internal expenses
(including, without limitation, all salaries and expenses of its officers and
employees performing legal or accounting duties, the expense of any liability
insurance and the expense of any annual audit or quarterly review),
(v) fees and expenses incurred in connection with listing the Registrable
Securities for trading on a national securities exchange, including, without
limitation, fees and expenses of The NASDAQ Stock Market, (vi) fees and expenses
in connection with the preparation of the registration statement and related
documents covering the Registrable Securities, (vii) fees and expenses, if any,
incurred with respect to any filing with FINRA, (viii) any documented
out-of-pocket expenses of the Underwriter(s) incurred with the approval of the
Company, (ix) the cost of providing any CUSIP or other identification numbers
for the Registrable Securities, (x) fees and expenses and disbursements of
counsel for the Company and fees and expenses for independent certified public
accountants retained by the Company (including, without limitation, the expenses
of any comfort letters or costs associated with the delivery by independent
certified public accountants of a comfort letter or comfort letters requested),
(xi) fees and expenses of any special experts retained by the Company in
connection with such registration, and (xii) reasonable and documented fees
and expenses of one firm of counsel for the Holders to be selected by the
Holders of a majority of the Registrable Securities to be included in such
registration (“Holders’ Counsel”);
provided, however, that the Company
shall reimburse the Holders for the reasonable and documented fees and
disbursements of each additional counsel retained by any Holder for the purpose
of rendering any opinion required by the Company or the managing Underwriter(s)
to be rendered on behalf of such Holder in connection with any Demand
Registration.  Notwithstanding the foregoing, each Holder shall be
responsible for any underwriting fees, discounts or commissions attributable to
the sale of Registrable Securities pursuant to a Registration
Statement.  The obligation of the Company to bear the expenses
described in this Section 2.04 and to pay or reimburse the Holders for the
expenses described in this Section 2.04 shall apply irrespective of whether any
sales of Registrable Securities ultimately take place.

     

    
      
         

      

      
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    Section
2.05.         Registration
Procedures.  In
the case of each registration effected by the Company pursuant to this
Agreement, the Company shall keep each Holder advised in writing as to the
initiation of each registration and as to the completion thereof.  In
connection with any such registration:

     

    (a)           The
Company will promptly prepare and file with the Commission a Registration
Statement on Form S-1 or another appropriate Securities Act form reasonably
acceptable to the Holders, and use commercially reasonable efforts to cause such
Registration Statement to become and remain effective until the completion of
the distribution contemplated thereby.

     

    (b)           The
Company will promptly prepare and file with the Commission such amendments to
each Registration Statement as may be necessary to keep such Registration
Statement effective for as long as such registration is required to remain
effective pursuant to the terms hereof; cause the prospectus to be supplemented
by any required prospectus supplement, and, as so supplemented, to be filed
pursuant to Rule 424 under the Securities Act; and comply with the
provisions of the Securities Act applicable to it with respect to the
disposition of all Registrable Securities covered by such Registration Statement
during the applicable period in accordance with the intended methods of
disposition by the Holders set forth in such Registration Statement or
supplement to the prospectus.

     

    
      
         

      

      
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    (c)           The
Company, at least 10 days prior to filing a Registration Statement or at
least five days prior to filing a prospectus or any amendment or supplement
to such Registration Statement or prospectus, will furnish to (i) each
Holder of Registrable Securities covered by such Registration Statement,
(ii) Holders’ Counsel and (iii) each Underwriter of the Registrable
Securities covered by such Registration Statement, copies of such Registration
Statement and each amendment or supplement as proposed to be filed, together
with any exhibits thereto, which documents will be subject to reasonable review
and approval (which approval shall not be unreasonably withheld) by each of the
foregoing Persons within five days after delivery (except that such review
and approval of any prospectus or any amendment or supplement to such
Registration Statement or prospectus must be completed within three days),
and thereafter, furnish to such Holders, Holders’ Counsel and Underwriters, if
any, such number of copies of such Registration Statement, each amendment and
supplement thereto (in each case including all exhibits thereto and documents
incorporated by reference therein), the prospectus included in such Registration
Statement (including each preliminary prospectus) and such other documents or
information as such Holder, Holders’ Counsel or Underwriters may reasonably
request in order to facilitate the disposition of the Registrable Securities in
accordance with the plan of distribution set forth in the prospectus included in
the Registration Statement; provided, however, that notwithstanding
the foregoing, if the Company intends to file any prospectus, prospectus
supplement or prospectus sticker that does not make any material changes in the
documents already filed, then Holders’ Counsel will be afforded such opportunity
to review such documents prior to filing consistent with the time constraints
involved in filing such document, but in any event no less than one
day.

     

    (d)           The
Company will promptly notify each Holder of any stop order issued or threatened
by the Commission and, if entered, use commercially reasonable efforts to
prevent the entry of such stop order or to remove it as soon as reasonably
possible.

     

    (e)           On
or prior to the date on which the Registration Statement is declared effective,
the Company shall use commercially reasonable efforts to register or qualify
such Registrable Securities under such other securities or blue
sky laws of such jurisdictions as any Holder reasonably requests and do any and
all other lawful acts and things which may be necessary or advisable to enable
the Holders to consummate the disposition in such jurisdictions of such
Registrable Securities, and use commercially reasonable efforts to keep each
such registration or qualification (or exemption therefrom) effective during the
period which the Registration Statement is required to be kept effective; provided that the Company
will not be required to (i) qualify generally to do business in any
jurisdiction where it would not otherwise be required to qualify but for this
paragraph (e), (ii) subject itself to taxation in any such jurisdiction or
(iii) consent to general service of process in any such
jurisdiction.

     

    (f)           The
Company will notify each Holder, Holders’ Counsel and Underwriter promptly and
(if requested by any such Person) confirm such notice in writing, (i) when
a prospectus or any prospectus supplement or post-effective amendment has been
filed and, with respect to a Registration Statement or any post-effective
amendment, when the same has become effective, (ii) of any request by the
Commission or any other federal or state governmental authority for amendments
or supplements to a Registration Statement or prospectus or for additional
information to be included in any Registration Statement or prospectus or
otherwise, (iii) of the issuance by any state securities commission or
other regulatory authority of any order suspending the qualification or
exemption from qualification of any of the Registrable Securities under state
securities or blue sky laws or the initiation of any proceedings
for that purpose, and (iv) of the happening of any event that makes any
statement made in a Registration Statement or related prospectus or any document
incorporated or deemed to be incorporated by reference therein untrue or that
requires the making of any changes in such Registration Statement, prospectus or
documents so that they will not contain any untrue statement of a material fact
or omit to state any material fact required to be stated therein or necessary to
make the statements in the Registration Statement and prospectus not misleading
in light of the circumstances in which they were made; and, as promptly as
practicable thereafter, prepare and file with the Commission and furnish a
supplement or amendment to such prospectus so that, as thereafter deliverable to
the purchasers of such Registrable Securities, such prospectus will not contain
any untrue statement of a material fact or omit to state a material fact
necessary to make the statements therein, in light of the circumstances under
which they were made, not misleading.  Each Holder hereby agrees to
keep any disclosures under subsection (iv) above confidential until
such time as a supplement or amendment is filed.

     

    
      
         

      

      
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    (g)           The
Company will furnish customary closing certificates and other deliverables to
the Underwriter(s) and the Holders and enter into customary agreements
satisfactory to the Company (including, if applicable, an underwriting agreement
in customary form) and take such other actions as are reasonably required in
order to expedite or facilitate the disposition of such Registrable
Securities.

     

    (h)           The
Company will make available for inspection by any Underwriter participating in
any disposition pursuant to such Registration Statement, and any attorney,
accountant or other agent retained by any such seller or Underwriter (in each
case after reasonable prior notice and at reasonable times during normal
business hours and without unnecessary interruption of the Company’s business or
operations), all financial and other records, pertinent corporate documents and
properties of the Company, and cause the Company’s officers, directors,
employees and independent accountants to supply all information reasonably
requested by any such seller, Underwriter, attorney, accountant or agent in
connection with such registration statement.

     

    (i)    
       The Company, during the period when
the prospectus is required to be delivered under the Securities Act, promptly
will file all documents required to be filed with the Commission pursuant to
Section 13(a), 13(c), 14 or 15(d) of the Exchange Act.

     

    (j)  
         The Company shall use
commercially reasonable efforts to cause all such Registrable Securities
registered pursuant hereunder to be listed on each national securities exchange
on which similar securities of the same class issued by the Company are then
listed.

     

    (k)           The
Company shall use commercially reasonable efforts to ensure the obtaining of all
necessary approvals from FINRA.

     

    (l) 
          The Company shall
provide a transfer agent and registrar for all such Registrable Securities not
later than the effective date of such registration statement.

     

    (m)          The
Company shall furnish to each Holder a copy of all documents filed with and all
correspondence from or to the Commission in connection with any such offering of
Registrable Securities.

     

    (n)           The
Company otherwise shall comply with all applicable rules and regulations of the
Commission.

     

    
      
         

      

      
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    (o)           The
Company shall furnish to each Holder, addressed to such Holder, (1) an opinion
of counsel for the Company (which may be the Company’s General Counsel), dated
the effective date of the registration statement and the closing of the sale of
any securities thereunder, as well as a consent to be named in the registration
statement or any prospectus thereto, and (2) comfort letters as
well as an audit opinion and consent to be named in the registration statement
or any prospectus relating thereto signed by the Company’s independent public
accountants who have examined and reported on the Company’s financial statements
included in the registration statement covering substantially the same matters
with respect to the registration statement (and the prospectus included therein)
and (in the case of the accountants’ comfort letters) with
respect to events subsequent to the date of the financial statements, as are
customarily covered in opinions of issuer’s counsel and in accountants’ comfort letters delivered to the underwriters in underwritten
public offerings of securities, to the extent that the Company is required to
deliver or cause the delivery of such opinion or comfort
letters to the underwriters in an underwritten public offering of
securities.

     

    (p)           In
connection with each Demand Registration, cause there to occur Full
Cooperation.

     

    Section
2.06.         Holders’
Obligations.  The
Company may require each Holder to promptly furnish in writing to the Company
such information regarding the distribution of the Registrable Securities as the
Company may from time to time reasonably request and such other information as
may be legally required in connection with such registration, including, without
limitation, all such information as may be requested by the
Commission.  Each Holder agrees that, upon receipt of any notice from
the Company of the happening of any event of the kind described in
Section 2.05(f) hereof, such Holder will forthwith discontinue
disposition of Registrable Securities pursuant to the Registration Statement
covering such Registrable Securities until such Holder’s receipt of the copies
of the supplemented or amended prospectus contemplated by
Section 2.05(f) hereof, and, if so directed by the Company, such
Holder will deliver to the Company all copies, other than permanent file copies
then in such Holder’s possession and retained solely in accordance with record
retention policies then-applicable to such Holder, of the most recent prospectus
covering such Registrable Securities at the time of receipt of such
notice.  In the event the Company shall give such notice, the Company
shall extend the period during which such Registration Statement shall be
maintained effective by the number of days during the period from and
including the date of the giving of notice pursuant to
Section 2.05(f) hereof to the date when the Company shall make
available to the Holders a prospectus supplemented or amended to conform with
the requirements of Section 2.05(f) hereof.

     

    Section
2.07.         Blackout
Provisions.

     

    (a)           Notwithstanding
anything in this Agreement to the contrary, by delivery of written notice to the
participating Holders (a “Suspension Notice”)
stating which one or more of the following limitations shall apply to the
addressee of such Suspension Notice, the Company may (1) postpone effecting
a registration under this Agreement, or (2) require such addressee to
refrain from disposing of Registrable Securities under the registration, in
either case for a period of no more than 90 consecutive days from the delivery
of such Suspension Notice (which period may not be extended or
renewed).  The Company may postpone effecting a registration or apply
the limitations on dispositions specified in clause 2 of this Section 2.07(a) if
(x) the Company in good faith determines that such registration or
disposition would materially impede, delay or interfere with any material
transaction then pending on proposed to be undertaken by the Company or any of
its subsidiaries, or (y) the Company in good faith determines that the Company
is in possession of material non-public information the disclosure of which
during the period specified in such notice the Company reasonably believes would
not be in the best interests of the Company; provided that the Company may
not take any action pursuant to this Section 2.07(a) for a period of time
in excess of 135 days in any 12-month period.

     

    
      
         

      

      
        10

        
          

        

      

      
         

      

    

    (b)           If
the Company shall take any action pursuant to clause 2 of Section 2.07(a)
with respect to any participating Holder in a period during which the Company
shall be required to cause a Registration Statement to remain effective under
the Securities Act and the prospectus to remain current, such period shall be
extended for such Person by one day beyond the end of such period for each day
that, pursuant to Section 2.07(a), the Company shall require such Person to
refrain from disposing of Registrable Securities owned by such
Person.

     

    Section
2.08.         Exchange Act
Registration.  The
Company will use its commercially reasonable efforts to timely file with the
Commission such information as the Commission may require under Section 13(a) or
Section 15(d) of the Exchange Act and the Company shall use its commercially
reasonable efforts to take all action as may be required as a condition to the
availability of Rule 144 or Rule 144A under the Securities Act with respect to
its Common Stock.  The Company shall furnish to any holder of
Registrable Securities forthwith upon request such reports and documents as a
holder may reasonably request in availing itself of any rule or regulation of
the Commission allowing a holder to sell any such Registrable Securities without
registration to the extent that such reports or documents are not publicly
available on the Commission’s Electronic Data Gathering, Analysis and Retrieval
system or any successor system thereto.  The Company agrees to use its
commercially reasonable efforts to facilitate and expedite transfers of the
Registrable Securities pursuant to Rule 144 under the Securities Act, which
efforts shall include timely notice to its transfer agent to expedite such
transfers of Registrable Securities.

     

    Section
2.09.         Damages.  The
Company recognizes and agrees that the Holders will not have an adequate remedy
if the Company fails to comply in all material respects with this Article 2 and
that damages may not be readily ascertainable, and the Company expressly agrees
that, in the event of such failure, it shall not oppose an application by the
holder of Registrable Securities or any other Person entitled to the benefits of
this Article 2 requiring specific performance, without the posting of a bond, of
any and all provisions hereof or enjoining the Company from continuing to commit
any such breach of this Article 2.

     

    
      
         

      

      
        11

        
          

        

      

      
         

      

    

    ARTICLE
III

    INDEMNIFICATION

     

    Section
3.01.         Indemnification by the
Company.  The
Company agrees, notwithstanding the termination of this Agreement, to indemnify
and hold harmless, to the fullest extent permitted by law, each Holder and each
of its managers, members, partners, officers, directors, employees and agents,
and each Person, if any, who controls such Holder within the meaning of
Section 15 of the Securities Act or Section 20 of the Exchange Act,
together with the managers, members, partners, officers, directors, employees
and agents of such controlling Person (each, the “Controlling Person”),
from and against any and all losses, claims, damages, liabilities, reasonable
attorneys’ fees, costs and expenses of investigating and defending any such
claim (collectively, “Damages”) and any
action in respect thereof to which such Holder, its managers, members, partners,
officers, directors, employees and agents, and any such Controlling Person may
become subject under the Securities Act or otherwise, insofar as such Damages
(or proceedings in respect thereof) arise out of, or are based upon, any untrue
statement or alleged untrue statement of a material fact contained in any
Registration Statement or prospectus (or any amendment or supplement thereto) or
any preliminary prospectus, or arise out of, or are based upon, any omission or
alleged omission to state therein a material fact required to be stated therein
or necessary to make the statements therein not misleading in light of the
circumstances in which they were made, except insofar as the same are based upon
information furnished in writing to the Company by such Holder expressly for use
therein, and shall reimburse such Holder, its managers, members, partners,
officers, directors, employees and agents, and each such Controlling Person for
any legal and other expenses reasonably incurred by such Holder, its managers,
members, partners, officers, directors, employees and agents, or any such
Controlling Person in investigating or defending or preparing to defend against
any such Damages or proceedings; provided, however, that the Company
shall not be liable to such Holder or other indemnitee to the extent that any
such Damages arise out of or are based upon an untrue statement or omission made
in any preliminary prospectus if (i) such Holder failed to send or deliver
a copy of the final prospectus with or prior to the delivery of written
confirmation of the sale by such Holder to the Person asserting the claim from
which such Damages arise in any case where such delivery of the prospectus (as
amended or supplemented) is required by the Securities Act, and (ii) the
final prospectus would have corrected such untrue statement or such omission,
where such failure to deliver the prospectus was not a result of non-compliance
by the Company under Section 2.05(f) of this Agreement.

     

    Section
3.02.         Indemnification by the
Holders.  The
Holders agree, jointly and severally, to indemnify and hold harmless the
Company, its officers, directors, employees and agents and each Person, if any,
who controls the Company within the meaning of Section 15 of the Securities Act
or Section 20 of the Exchange Act, together with the managers, members,
partners, officers, directors, employees and agents of such Controlling Person,
to the same extent as the foregoing indemnity from the Company to the Holders,
but only with reference to information related to the Holders, or their plan of
distribution, furnished in writing by the Holders to the Company expressly for
use in any Registration Statement or prospectus, or any amendment or supplement
thereto, or any preliminary prospectus.  No Holders shall be required
to indemnify any Person pursuant to this Section 3.02 for any amount in
excess of the net proceeds of the Registrable Securities sold for the account of
such Holder.

     

    
      
         

      

      
        12

        
          

        

      

      
         

      

    

    Section
3.03.         Conduct of Indemnification
Proceedings.  Promptly
after receipt by any Person (an “Indemnified Party”)
of notice of any claim or the commencement of any action in respect of which
indemnity may be sought pursuant to Section 3.01 or 3.02, the Indemnified
Party shall, if a claim in respect thereof is to be made against the Person
against whom such indemnity may be sought (an “Indemnifying Party”),
notify the Indemnifying Party in writing of the claim or the commencement of
such action; provided
that the failure to notify the Indemnifying Party shall not relieve it from any
liability that it may have to an Indemnified Party otherwise than under
Section 3.01 or 3.02 except to the extent of any actual prejudice resulting
therefrom.  If any such claim or action shall be brought against an
Indemnified Party, and it shall notify the Indemnifying Party thereof, the
Indemnifying Party shall be entitled to participate therein, and, to the extent
that it wishes, jointly with any other similarly notified Indemnifying Party, to
assume the defense thereof with counsel reasonably satisfactory to the
Indemnified Party.  After notice from the Indemnifying Party to the
Indemnified Party of its election to assume the defense of such claim or action,
the Indemnifying Party shall not be liable to the Indemnified Party for any
legal or other expenses subsequently incurred by the Indemnified Party in
connection with the defense thereof other than reasonable costs of
investigation; provided, that the
Indemnified Party shall have the right to employ separate counsel to represent
the Indemnified Party and its Controlling Persons who may be subject to
liability arising out of any claim in respect of which indemnity may be sought
by the Indemnified Party against the Indemnifying Party, but the fees and
expenses of such counsel shall be for the account of such Indemnified Party
unless (i) the Indemnifying Party and the Indemnified Party shall have
mutually agreed to the retention of such counsel or (ii) in the reasonable
opinion of counsel to such Indemnified Party representation of both parties by
the same counsel would be inappropriate due to actual or potential conflicts of
interest between them, it being understood, however, that the Indemnifying Party
shall not, in connection with any one such claim or action or separate but
substantially similar or related claims or actions in the same jurisdiction
arising out of the same general allegations or circumstances, be liable for the
fees and expenses of more than one separate firm of attorneys (together with
appropriate local counsel) at any time for all Indemnified
Parties.  No Indemnifying Party shall, without the prior written
consent of the Indemnified Party, effect any settlement of any claim or pending
or threatened proceeding in respect of which the Indemnified Party is or could
have been a party and indemnity could have been sought hereunder by such
Indemnified Party, unless such settlement includes an unconditional release of
such Indemnified Party from all liability arising out of such claim or
proceeding.  Whether or not the defense of any claim or action is
assumed by the Indemnifying Party, such Indemnifying Party will not be subject
to any liability for any settlement made without its consent.

     

    ARTICLE
IV

    MISCELLANEOUS

     

    Section
4.01.         No Inconsistent Agreements;
Most-Favored-Nations.  The
Company shall not hereafter enter into any agreement with respect to its
securities which is inconsistent with or violates the rights granted to the
holders of Registrable Securities in this Agreement.  If the Company
grants to any Person any rights with respect to the registration of any shares
of equity securities of the Company or any securities convertible or exercisable
into shares of any equity securities of the Company that are more favorable to
such Person than the rights of the Holders set forth in this Agreement, then the
Company shall grant to the Holders the same rights granted to such other Person
(and shall promptly enter into one or more amendments to this Agreement to
effect the foregoing).

     

    Section
4.02.         Holdback
Agreements.  The Company agrees not to, and shall exercise its
best efforts to obtain agreements (in the underwriters’ customary form) from its
directors and executive officers, and shall request that beneficial owners of 5%
or more of the Company’s outstanding voting stock, not to, directly or
indirectly offer, sell, pledge, contract to sell (including any short sale),
grant any option to purchase or otherwise dispose of any equity securities of
the Company or enter into any hedging transaction relating to any equity
securities of the Company during the 60 days beginning on the pricing date of
any underwritten offering effected pursuant to this Agreement, unless the
underwriter managing the offering otherwise agrees to a shorter
period.

     

    
      
         

      

      
        13

        
          

        

      

      
         

      

    

    Section
4.03.         Termination of Registration
Rights.  The
rights granted under this Agreement shall terminate on the earlier of the date
that (i) the Holders no longer beneficially own any Registrable Securities or
(ii) all Registrable Securities are eligible for sale without any volume or
other limitations or restrictions.

     

    Section
4.04.         Amendment and
Modification.  This
Agreement may be amended, modified and supplemented, and any of the provisions
contained herein may be waived, only by a written instrument signed by the
Company and each Holder, provided that the addition of
a permitted assign as a Holder hereunder shall not constitute an amendment or
modification for purposes of this Section 4.04.

     

    Section
4.05.         Assignment; Binding Effect;
Entire Agreement.  The
rights and obligations hereunder may be assigned in whole or in part by any
Holder to a controlled affiliate of such Holder and or to any member, partner or
stockholder of any such Holder (a “Permitted
Transferee”) without the consent of the Company or the other
Holders.  Such assignment shall be effective upon receipt by the
Company of (x) written notice from the Holder certifying that the transferee is
a Permitted Transferee, stating the name and address of the Permitted Transferee
and identifying the amount of Registrable Securities with respect to which the
rights under this Agreement are being transferred, and (y) a written agreement
from the Permitted Transferee to be bound by all of the terms of this
Agreement.  Upon receipt of the documents referenced in (x) and (y)
above, the Permitted Transferee shall thereafter be deemed to be a “Holder” for all purposes of this Agreement.  Except as
set forth above, this Agreement and the rights and obligations hereunder may not
be assigned by any party hereto without the prior written consent of each of the
other parties hereto.  This Agreement and all of the provisions hereof
shall be binding upon and inure to the benefit of the parties hereto and their
respective permitted successors and assigns.  This Agreement sets
forth the entire agreement and understanding between the parties as to the
subject matter hereof and merges and supersedes all prior discussions,
agreements and understandings of any and every nature among them with respect to
the subject matter hereof.

     

    Section
4.06.         Severability.  In
the event that any provision of this Agreement or the application of any
provision hereof is declared to be illegal, invalid or otherwise unenforceable
by a court of competent jurisdiction, the remainder of this Agreement shall not
be affected except to the extent necessary to delete such illegal, invalid or
unenforceable provision unless that provision held invalid shall substantially
impair the benefits of the remaining portions of this Agreement.

     

    Section
4.07.         Notices.  All
notices, requests and other communications to any party hereunder shall be in
writing (including fax or similar writing) and shall be given to:

     

    
      If to the
Company:

    

     

    
      Vitacost.com,
Inc.

    

    
      5400
Broken Sound Blvd. N.W., Suite 500

    

    
      Boca
Raton, FL 33487-3521

    

    
      Phone:
(561) 982 4180

    

    
      Fax:
(561) 443-7721

    

     

    
      
         

      

      
        14

        
          

        

      

      
         

      

    

    
      With a
copy (which shall not constitute notice) to:

    

     

    
      Greenberg
Traurig, LLP

    

    
      MetLife
Building

    

    
      200 Park
Avenue

    

    
      New York,
NY 10166

    

    
      Attn:    
 Clifford
E. Neimeth

    

    
      Phone:   (212)
801-9200

    

    
      Fax:       (212)
801-6500

    

    

    
      If to any
of the Holders:

    

     

    
      Great
Hill Partners, LLC

    

    
      One
Liberty Square

    

    
      Boston,
MA 02109

    

    
      Attn:      Michael
A. Kumin

    

    
      Phone:   (617)
790-9435

    

    
      Fax:       (617)
790-9401

    

     

    
      With a
copy (which shall not constitute notice) to:

    

     

    
      Skadden,
Arps, Slate, Meagher & Flom LLP

    

    
      Four
Times Square

    

    
      New York,
NY 10036

    

    
      Attn:      Howard L.
Ellin

    

    
      Richard
J. Grossman

    

    
      Phone:   (212)
735-3000

    

    
      Fax:       (212)
735-2000

    

    

    or such
other address or fax number as such party may hereafter specify for the purpose
of giving such notice to such party.  Each such notice, request or
other communication shall be deemed to have been received (a) if given by fax,
when such fax is transmitted to the fax number specified pursuant to this
Section 4.07 and appropriate confirmation is received, or (b) if given by any
other means, when delivered in person or by overnight courier or two business
days after being sent by registered or certified mail (postage prepaid, return
receipt requested).

     

    Section
4.08.         Governing
Law.  This
Agreement and (unless otherwise provided) all amendments hereof and waivers and
consents hereunder shall be governed by the laws of the State of New York,
notwithstanding any conflict of law provision to the contrary.

     

    Section
4.09.         Headings.  The
headings in this Agreement are for convenience of reference only and shall not
constitute a part of this Agreement, nor shall they affect their meaning,
construction or effect.

     

    
      
         

      

      
        15

        
          

        

      

      
         

      

    

    Section
4.10.         Counterparts.  This
Agreement may be executed via facsimile or electronic transmission and in any
number of counterparts, each of which shall be deemed to be an original
instrument and all of which together shall constitute one and the same
instrument.

     

    Section
4.11.         Further
Assurances.  Each
party shall cooperate and take such action as may be reasonably requested by
another party in order to carry out the provisions and purposes of this
Agreement and the transactions contemplated hereby.

     

    Section
4.12.         Remedies.  In
the event of a breach or a threatened breach by any party to this Agreement of
its obligations under this Agreement, any party injured or to be injured by such
breach will be entitled to specific performance, without posting a bond, of its
rights under this Agreement or to injunctive relief, in addition to being
entitled to exercise all rights provided in this Agreement and granted by law,
it being agreed by the parties that the remedy at law, including monetary
damages, for breach of any such provision will be inadequate compensation for
any loss and that any defense or objection in any action for specific
performance or injunctive relief that a remedy at law would be adequate is
waived.

     

    Section
4.13.         Pronouns.  Whenever
the context may require, any pronouns used herein shall be deemed also to
include the corresponding neuter, masculine or feminine forms.

     

    Section
4.14.         Interpretation.  In
this Agreement, reference to any law, rule, regulation or act means such law,
rule, regulation or act as amended, modified, codified, replaced or reenacted,
and all rules and regulations promulgated thereunder.

     

    Section
4.15.         Jurisdiction; Service of
Process; Waiver of Jury Trial.

     

    (a)           To
the fullest extent permitted by law, each of the parties hereto unconditionally
and irrevocably agrees to submit to the exclusive jurisdiction of the state and
federal courts located in New York, New York for any suit, action or proceeding
seeking to enforce any provision of, or based on any matter arising out of or in
connection with, this Agreement and hereby irrevocably waives, to the fullest
extent permitted by applicable law, and agrees not to assert any objection,
whether as a defense or otherwise, that such party may now or hereafter have to
the laying of the venue of any such suit, action or proceeding in any such court
or that any such suit, action or proceeding that is brought in any such court
has been brought in an inconvenient forum or that such suit, action or
proceeding may not be brought or is not maintainable in such courts or that the
venue thereof may not be appropriate, or that this Agreement may not be enforced
in or by such courts.  To the fullest extent permitted by law, each
party hereto agrees that a final non-appealable judgment in any such suit,
action or proceeding shall be conclusive and may be enforced in any other
jurisdiction in which a party may be found or may have assets by suit on the
judgment or in any other manner provided by applicable law, and agrees to the
fullest extent permitted by law to consent to the enforcement of any such
judgment and not to oppose such enforcement or to seek review on the merits of
any such judgment in any such jurisdiction.

     

    (b)           To
the fullest extent permitted by law, each of the parties hereto hereby
irrevocably consents to the service of process outside the territorial
jurisdiction of such courts in any suit, action or proceeding by giving copies
thereof by overnight courier to the address of such party specified in Section
4.07 and such service of process shall be deemed effective service of process on
such party; provided,
however, that the
foregoing shall not limit the right of any party to effect service of process on
the other party by any other legally available method.

     

    
      
         

      

      
        16

        
          

        

      

      
         

      

    

    (c)           TO THE FULLEST EXTENT PERMITTED BY
LAW, EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO
TRIAL BY JURY IN ANY SUIT, ACTION OR PROCEEDING ARISING OUT OF OR RELATED TO
THIS AGREEMENT.

     

    [signature
page follows]

    
      
         

      

      
        17

        
          

        

      

      
         

      

    

    IN
WITNESS WHEREOF, the parties hereto have executed this Agreement on the day and
year first above written.

     

    
       

      
        
          
            
              
                
                  
                    
                      
                        
                          
                            
                              
                                
                                  
                                    
                                      
                                        
                                          
                                            	
                                                    VITACOST.COM,
      INC.

                                                  
	 
	 	 
	
                                                    By:

                                                  	      
                                                          
                                                      /s/
      Jeffrey J. Horowitz

                                                    

                                                  
	Name:	
                                                    Jeffrey
      J. Horowitz

                                                  
	Title:	
                                                    Chief
      Executive Officer

                                                  
	 	 
	 
      	 
      
	
                                                    GREAT
      HILL INVESTORS, LLC

                                                  
	 
	 	 
	
                                                    By:

                                                  	/s/
      Christopher S. Gaffney
	Name:	
                                                    Christopher
      S. Gaffney

                                                  
	Title:	
                                                    Managing
      Partner

                                                  
	 	 
	 
      	 
      
	
                                                    GREAT
      HILL EQUITY PARTNERS III, L.P.

                                                  
	 
      	 
      
	By:	      
                                                          
                                                      GREAT
      HILL PARTNERS GP III, L.P., its

                                                      General
      Partner

                                                    

                                                  
	 	 
	By:	      
                                                    GHP
      III, LLC, its General Partner

                                                  
	 
	 	 
	
                                                    By:

                                                  	/s/
      Christopher S. Gaffney
	Name:	
                                                    Christopher
      S. Gaffney

                                                  
	Title:	
                                                    Managing
      Partner

                                                  
	 	 
	 	 
	      
                                                    GREAT
      HILL PARTNERS GP III, L.P.

                                                  
	 	 
	      
                                                    By:

                                                  	GHP
      III, LLC, its General Partner
	 	 
	 	 
	      
                                                    By:

                                                  	/s/
      Christopher S. Gaffney
	Name:	      
                                                    Christopher
      S. Gaffney

                                                  
	Title:	      
                                                    Managing
      Partner

                                                  
	 
      	 
      
	 	 
	GHP
      III, LLC
	 
	 	 
	
                                                    By: 

                                                  	/s/
      Christopher S. Gaffney
	Name:
      	
                                                    Christopher
      S. Gaffney

                                                  
	Title:
      	
                                                    Managing
      Partner

                                                  

                                          

                                        

                                      

                                    

                                  

                                

                              

                            

                          

                        

                      

                    

                  

                

              

            

          

        

      

    

    
       

    

    

    [Signature
Pages to Registration Rights Agreement]

    
      
         

      

      
        
        

        
          

        

      

      
         

      

    

     

    
      
        
          
            
              
                
                  
                    
                      
                        
                          
                            
                              
                                
                                  
                                    
                                      
                                        
                                          
                                             

                                            
                                              	
                                                            
                                                        GREAT
      HILL EQUITY PARTNERS IV, L.P.

                                                      

                                                    
	 
      	 
      
	By:	      
                                                            
                                                              
                                                          GREAT
      HILL PARTNERS GP IV, L.P., its

                                                          General
      Partner

                                                        

                                                      

                                                    
	 	 
	By:	      
                                                            
                                                        GHP
      IV, LLC, its General Partner

                                                      

                                                    
	 
	 	 
	
                                                      By:

                                                    	/s/
      Christopher S. Gaffney
	Name:	
                                                      Christopher
      S. Gaffney

                                                    
	Title:	
                                                      Managing
      Partner

                                                    
	 	 
	 	 
	      
                                                            
                                                        GREAT
      HILL PARTNERS GP IV, L.P.

                                                      

                                                    
	 	 
	      
                                                      By:

                                                    	      
                                                      GHP
      IV, LLC, its General Partner

                                                    
	 	 
	 	 
	      
                                                      By:

                                                    	/s/
      Christopher S. Gaffney
	Name:	      
                                                      Christopher
      S. Gaffney

                                                    
	Title:	      
                                                      Managing
      Partner

                                                    
	 
      	 
      
	 	 
	      
                                                      GHP
      IV, LLC

                                                    
	 
	 	 
	
                                                      By: 

                                                    	/s/
      Christopher S. Gaffney
	Name:
      	
                                                      Christopher
      S. Gaffney

                                                    
	Title:
      	
                                                      Managing
      Partner

                                                    

                                            

                                          

                                        

                                      

                                    

                                  

                                

                              

                            

                          

                        

                      

                    

                  

                

              

            

          

        

      

      
 

    

    [Signature
Pages to Registration Rights Agreement]

    
      
         

      

      
        
        

        
          

        

      

      
         

      

    

    Exhibit
A

    

    PLAN
OF DISTRIBUTION

     

    We are
registering the shares of common stock issued to the selling stockholders to
permit the resale of these shares of common stock by the selling stockholders
from time to time after the date of this prospectus.  We will not
receive any of the proceeds from the sale by the selling stockholders of the
shares of common stock.  We will bear all fees and expenses incident
to our obligation to register the shares of common stock.

     

    The
selling stockholders may sell all or a portion of the shares of common stock
held by them and offered hereby from time to time directly or through one or
more underwriters, broker-dealers or agents.  If the shares of common
stock are sold through underwriters or broker-dealers, the selling stockholders
will be responsible for underwriting discounts or commissions or agent’s
commissions.  The shares of common stock may be sold in one or more
transactions at fixed prices, at prevailing market prices at the time of the
sale, at varying prices determined at the time of sale or at negotiated
prices.  These sales may be effected in transactions, which may
involve crosses or block transactions, pursuant to one or more of the following
methods:

     

    
      	
               
      

            	
              ·

            	
              on
      any national securities exchange or quotation service on which the
      securities may be listed or quoted at the time of
  sale;

            

    

     

    
      	
               
      

            	
              ·

            	
              in
      the over-the-counter market;

            

    

     

    
      	
               
      

            	
              ·

            	
              in
      transactions otherwise than on these exchanges or systems or in the
      over-the-counter market;

            

    

     

    
      	
               
      

            	
              ·

            	
              ordinary
      brokerage transactions and transactions in which the broker-dealer
      solicits purchasers;

            

    

     

    
      	
               
      

            	
              ·

            	
              block
      trades in which the broker-dealer will attempt to sell the shares as agent
      but may position and resell a portion of the block as principal to
      facilitate the transaction;

            

    

     

    
      	
               
      

            	
              ·

            	
              purchases
      by a broker-dealer as principal and resale by the broker-dealer for its
      account;

            

    

     

    
      	
               
      

            	
              ·

            	
              an
      exchange distribution in accordance with the rules of the applicable
      exchange;

            

    

     

    
      	
               
      

            	
              ·

            	
              privately
      negotiated transactions;

            

    

     

    
      	
               
      

            	
              ·

            	
              broker-dealers
      may agree with a selling securityholder to sell a specified number of such
      shares at a stipulated price per
share;

            

    

     

    
      	
               
      

            	
              ·

            	
              a
      combination of any such methods of sale;
and

            

    

     

    
      	
               
      

            	
              ·

            	
              any
      other method permitted pursuant to applicable
  law.

            

    

    
      
         

      

      
        A-1

        
          

        

      

      
         

      

    

     

    The
selling stockholders may also sell shares of common stock under Rule 144
promulgated under the Securities Act of 1933, as amended, if available, rather
than under this prospectus.  In addition, the selling stockholders may
transfer the shares of common stock by other means not described in this
prospectus.  If the selling stockholders effect such transactions by
selling shares of common stock to or through underwriters, broker-dealers or
agents, such underwriters, broker-dealers or agents may receive commissions in
the form of discounts, concessions or commissions from the selling stockholders
or commissions from purchasers of the shares of common stock for whom they may
act as agent or to whom they may sell as principal (which discounts, concessions
or commissions as to particular underwriters, broker-dealers or agents may be in
excess of those customary in the types of transactions involved).

     

    The
selling stockholders may pledge or grant a security interest in some or all of
the shares of common stock owned by them and, if they default in the performance
of their secured obligations, the pledgees or secured parties may offer and sell
the shares of common stock from time to time pursuant to this prospectus or any
amendment to this prospectus under Rule 424(b)(3) or other applicable provision
of the Securities Act amending, if necessary, the list of selling stockholders
to include the pledgee, transferee or other successors in interest as selling
stockholders under this prospectus.  The selling stockholders also may
transfer and donate the shares of common stock in other circumstances in which
case the transferees, donees, pledgees or other successors in interest will be
the selling beneficial owners for purposes of this prospectus.

     

    To the
extent required by the Securities Act and the rules and regulations thereunder,
the selling stockholders and any broker-dealer participating in the distribution
of the shares of common stock may be deemed to be “underwriters” within the
meaning of the Securities Act, and any commission paid, or any discounts or
concessions allowed to, any such broker-dealer may be deemed to be underwriting
commissions or discounts under the Securities Act.  At the time a
particular offering of the shares of common stock is made, a prospectus
supplement, if required, will be distributed, which will set forth the aggregate
amount of shares of common stock being offered and the terms of the offering,
including the name or names of any broker-dealers or agents, any discounts,
commissions and other terms constituting compensation from the selling
stockholders and any discounts, commissions or concessions allowed or re-allowed
or paid to broker-dealers.

     

    Under the
securities laws of some states, the shares of common stock may be sold in such
states only through registered or licensed brokers or dealers.  In
addition, in some states the shares of common stock may not be sold unless such
shares have been registered or qualified for sale in such state or an exemption
from registration or qualification is available and is complied
with.

     

    There can
be no assurance that any selling stockholder will sell any or all of the shares
of common stock registered pursuant to the registration statement, of which this
prospectus forms a part.

    
      
         

      

      
        A-2

        
          

        

      

      
         

      

    

     

    The
selling stockholders and any other person participating in such distribution
will be subject to applicable provisions of the Securities Exchange Act of 1934,
as amended, and the rules and regulations thereunder, including, without
limitation, to the extent applicable, Regulation M of the Exchange Act, which
may limit the timing of purchases and sales of any of the shares of common stock
by the selling stockholders and any other participating person.  To
the extent applicable, Regulation M may also restrict the ability of any person
engaged in the distribution of the shares of common stock to engage in
market-making activities with respect to the shares of common
stock.  All of the foregoing may affect the marketability of the
shares of common stock and the ability of any person or entity to engage in
market-making activities with respect to the shares of common
stock.

     

    We will
pay all expenses of the registration of the shares of common stock pursuant to
the registration rights agreement, estimated to be $[●] in total, including,
without limitation, Securities and Exchange Commission filing fees and expenses
of compliance with state securities or “blue sky” laws; provided, however, a
selling stockholder will pay all underwriting discounts and selling commissions,
if any.  We will indemnify the selling stockholders against
liabilities, including some liabilities under the Securities Act in accordance
with the registration rights agreements or the selling stockholders will be
entitled to contribution.  We may be indemnified by the selling
stockholders against civil liabilities, including liabilities under the
Securities Act that may arise from any written information furnished to us by
the selling stockholder specifically for use in this prospectus, in accordance
with the related registration rights agreements or we may be entitled to
contribution.

     

    Once sold
under the registration statement, of which this prospectus forms a part, the
shares of common stock will be freely tradable in the hands of persons other
than our affiliates.

    
      
         

      

      
        A-3Partner
Content Services Agreement

     

    Dated

     

    Telstra Corporation Limited (ABN 33 051 775 556)
(“Telstra”)

    Virtual
Medical Centre Ltd. (ABN 12 097 593 587) (“VMC”)

    

    
      
        
           

        

        
           

          
            

          

        

        
           

        

      

    

    

      Partner
Content Services Agreement

      Contents

    

    

    
      
        
          
            
              
                
                  
                    
                      
                        
                          
                            
                              
                                
                                  
                                    
                                      
                                        
                                          
                                            
                                              
                                                
                                                  
                                                    
                                                      
                                                        
                                                          
                                                            
                                                              
                                                                
                                                                  
                                                                    
                                                                      
                                                                        	
                                                                                Details

                                                                              	
                                                                                1

                                                                              
	 
      	 
      	 
      
	
                                                                                General
      terms

                                                                              	
                                                                                    2

                                                                              
	 
      	 
      	 
      
	
                                                                                1

                                                                              	
                                                                                Interpretation

                                                                              	
                                                                                2

                                                                              
	 
      	 
      	 
      
	
                                                                                1.1

                                                                              	
                                                                                Definitions

                                                                              	
                                                                                2

                                                                              
	
                                                                                1.2

                                                                              	
                                                                                References
      to certain general terms

                                                                              	
                                                                                7

                                                                              
	
                                                                                1.3

                                                                              	
                                                                                Headings

                                                                              	
                                                                                8

                                                                              
	 
      	 
      	 
      
	
                                                                                2

                                                                              	
                                                                                Rights
      and obligations

                                                                              	
                                                                                8

                                                                              
	 
      	 
      	 
      
	
                                                                                2.1

                                                                              	
                                                                                Telstra’s
      Rights & Obligations

                                                                              	
                                                                                8

                                                                              
	
                                                                                2.2

                                                                              	
                                                                                VMC’s
      Rights & Obligations

                                                                              	
                                                                                9

                                                                              
	
                                                                                2.3

                                                                              	
                                                                                Reporting
      and review

                                                                              	
                                                                                11

                                                                              
	 
      	 
      	 
      
	
                                                                                3

                                                                              	
                                                                                Advertising
      Services

                                                                              	
                                                                                11

                                                                              
	 
      	 
      	 
      
	
                                                                                3.1

                                                                              	
                                                                                To
      be provided by Sensis MediaSmart

                                                                              	
                                                                                11

                                                                              
	
                                                                                3.2

                                                                              	
                                                                                Advertising
      Revenue

                                                                              	
                                                                                11

                                                                              
	
                                                                                3.3

                                                                              	
                                                                                Existing
      Advertisers

                                                                              	
                                                                                11

                                                                              
	 
      	 
      	 
      
	
                                                                                4

                                                                              	
                                                                                Fees
      and Reporting

                                                                              	
                                                                                13

                                                                              
	 
      	 
      	 
      
	
                                                                                4.1

                                                                              	
                                                                                Commencement
      of payment obligations

                                                                              	
                                                                                13

                                                                              
	
                                                                                4.2

                                                                              	
                                                                                Monthly
      Payments

                                                                              	
                                                                                13

                                                                              
	
                                                                                4.3

                                                                              	
                                                                                Payment
      method

                                                                              	
                                                                                14

                                                                              
	 
      	 
      	 
      
	
                                                                                5

                                                                              	
                                                                                Goods
      and services tax (GST)

                                                                              	
                                                                                15

                                                                              
	 
      	 
      	 
      
	
                                                                                5.1

                                                                              	
                                                                                Consideration
      does not include GST

                                                                              	
                                                                                15

                                                                              
	
                                                                                5.2

                                                                              	
                                                                                Recovery
      of GST

                                                                              	
                                                                                15

                                                                              
	
                                                                                5.3

                                                                              	
                                                                                Time
      of payment

                                                                              	
                                                                                15

                                                                              
	
                                                                                5.4

                                                                              	
                                                                                Adjustment
      of additional amount

                                                                              	
                                                                                15

                                                                              
	
                                                                                5.5

                                                                              	
                                                                                Reimbursement

                                                                              	
                                                                                15

                                                                              
	 
      	 
      	 
      
	
                                                                                6

                                                                              	
                                                                                Intellectual
      Property Rights

                                                                              	
                                                                                15

                                                                              
	 
      	 
      	 
      
	
                                                                                6.1

                                                                              	
                                                                                Telstra

                                                                              	
                                                                                15

                                                                              
	
                                                                                6.2

                                                                              	
                                                                                VMC

                                                                              	
                                                                                16

                                                                              
	
                                                                                6.3

                                                                              	
                                                                                Infringement
      Claims

                                                                              	
                                                                                16

                                                                              
	 
      	 
      	 
      
	
                                                                                7

                                                                              	
                                                                                Representations
      and warranties

                                                                              	
                                                                                18

                                                                              
	 
      	 
      	 
      
	
                                                                                7.1

                                                                              	
                                                                                VMC

                                                                              	
                                                                                18

                                                                              
	
                                                                                7.2

                                                                              	
                                                                                Telstra

                                                                              	
                                                                                20

                                                                              
	 
      	 
      	 
      
	
                                                                                8

                                                                              	
                                                                                Indemnity
      & Insurance

                                                                              	
                                                                                20

                                                                              
	 
      	 
      	 
      
	
                                                                                8.1

                                                                              	
                                                                                Indemnity

                                                                              	
                                                                                20

                                                                              
	
                                                                                8.2

                                                                              	
                                                                                Insurance

                                                                              	
                                                                                21

                                                                              

                                                                      

                                                                    

                                                                  

                                                                

                                                                 

                                                                
                                                                  
                                                                    
                                                                      
                                                                        
                                                                          	
                                                                                   

                                                                                	
                                                                                  Partner
      Content Services Agreement

                                                                                	
                                                                                  i

                                                                                

                                                                        

                                                                      

                                                                    

                                                                  

                                                                

                                                                 

                                                                
                                                                  
                                                                    
                                                                    

                                                                  

                                                                  
                                                                    
                                                                    

                                                                    
                                                                      

                                                                    

                                                                  

                                                                  
                                                                    
                                                                    

                                                                  

                                                                

                                                                 

                                                                
                                                                  
                                                                    
                                                                      
                                                                        
                                                                          	
                                                                                  9

                                                                                	
                                                                                  VMC
      Member Information & Privacy

                                                                                	
                                                                                  21

                                                                                
	 
      	 
      	 
      
	
                                                                                  9.1

                                                                                	
                                                                                  Ownership
      of member information

                                                                                	
                                                                                  21

                                                                                
	
                                                                                  9.2

                                                                                	
                                                                                  Consent
      to display

                                                                                	
                                                                                  21

                                                                                
	
                                                                                  9.3

                                                                                	
                                                                                  Compliance
      with privacy laws

                                                                                	
                                                                                  22

                                                                                
	 
      	 
      	 
      
	
                                                                                  10

                                                                                	
                                                                                  Exclusivity

                                                                                	
                                                                                  22

                                                                                
	 
      	 
      	 
      
	
                                                                                  10.1

                                                                                	
                                                                                  No
      duplication of VMC Content online or on mobile

                                                                                	
                                                                                  22

                                                                                
	
                                                                                  10.2

                                                                                	
                                                                                  Exception

                                                                                	
                                                                                  22

                                                                                
	 
      	 
      	 
      
	
                                                                                  11

                                                                                	
                                                                                  Future
      Option

                                                                                	
                                                                                  23

                                                                                
	 
      	 
      	 
      
	
                                                                                  12

                                                                                	
                                                                                  Confidentiality

                                                                                	
                                                                                  23

                                                                                
	 
      	 
      	 
      
	
                                                                                  12.1

                                                                                	
                                                                                  Public
      announcements

                                                                                	
                                                                                  23

                                                                                
	
                                                                                  12.2

                                                                                	
                                                                                  Confidentiality

                                                                                	
                                                                                  23

                                                                                
	 
      	 
      	 
      
	
                                                                                  13

                                                                                	
                                                                                  Dispute
      Resolution

                                                                                	
                                                                                  23

                                                                                
	 
      	 
      	 
      
	
                                                                                  13.1

                                                                                	
                                                                                  Injunctive
      or interim relief

                                                                                	
                                                                                  23

                                                                                
	
                                                                                  13.2

                                                                                	
                                                                                  Initial
      attempt at resolution

                                                                                	
                                                                                  23

                                                                                
	
                                                                                  13.3

                                                                                	
                                                                                  Mediation

                                                                                	
                                                                                  24

                                                                                
	
                                                                                  13.4

                                                                                	
                                                                                  Appointment
      of mediator

                                                                                	
                                                                                  24

                                                                                
	
                                                                                  13.5

                                                                                	
                                                                                  Termination
      of mediation

                                                                                	
                                                                                  24

                                                                                
	 
      	 
      	 
      
	
                                                                                  14

                                                                                	
                                                                                  Term
      and termination

                                                                                	
                                                                                  24

                                                                                
	 
      	 
      	 
      
	
                                                                                  14.1

                                                                                	
                                                                                  Initial
      Term

                                                                                	
                                                                                  24

                                                                                
	
                                                                                  14.2

                                                                                	
                                                                                  Option
      to Renew

                                                                                	
                                                                                  24

                                                                                
	
                                                                                  14.3

                                                                                	
                                                                                  Either
      party’s right to terminate

                                                                                	
                                                                                  25

                                                                                
	
                                                                                  14.4

                                                                                	
                                                                                  Telstra’s
      right to terminate

                                                                                	
                                                                                  25

                                                                                
	
                                                                                  14.5

                                                                                	
                                                                                  Consequences
      of termination

                                                                                	
                                                                                  25

                                                                                
	 
      	 
      	 
      
	
                                                                                  15

                                                                                	
                                                                                  Force
      Majeure

                                                                                	
                                                                                  26

                                                                                
	 
      	 
      	 
      
	
                                                                                  16

                                                                                	
                                                                                  Notices
      and other communications

                                                                                	
                                                                                  27

                                                                                
	 
      	 
      	 
      
	
                                                                                  16.1

                                                                                	
                                                                                  Form

                                                                                	
                                                                                  27

                                                                                
	
                                                                                  16.2

                                                                                	
                                                                                  Delivery

                                                                                	
                                                                                  27

                                                                                
	
                                                                                  16.3

                                                                                	
                                                                                  When
      taken to be received

                                                                                	
                                                                                  27

                                                                                
	 
      	 
      	 
      
	
                                                                                  17

                                                                                	
                                                                                  General

                                                                                	
                                                                                  28

                                                                                
	 
      	 
      	 
      
	
                                                                                  17.1

                                                                                	
                                                                                  Assignment

                                                                                	
                                                                                  28

                                                                                
	
                                                                                  17.2

                                                                                	
                                                                                  Discretion
      in exercising rights

                                                                                	
                                                                                  28

                                                                                
	
                                                                                  17.3

                                                                                	
                                                                                  Partial
      exercising of rights

                                                                                	
                                                                                  28

                                                                                
	
                                                                                  17.4

                                                                                	
                                                                                  No
      liability for loss

                                                                                	
                                                                                  28

                                                                                
	
                                                                                  17.5

                                                                                	
                                                                                  Remedies
      cumulative

                                                                                	
                                                                                  28

                                                                                
	
                                                                                  17.6

                                                                                	
                                                                                  Variation
      and waiver

                                                                                	
                                                                                  28

                                                                                
	
                                                                                  17.7

                                                                                	
                                                                                  Construction

                                                                                	
                                                                                  28

                                                                                
	
                                                                                  17.8

                                                                                	
                                                                                  Counterparts

                                                                                	
                                                                                  29

                                                                                
	
                                                                                  17.9

                                                                                	
                                                                                  No
      partnership or agency

                                                                                	
                                                                                  29

                                                                                
	
                                                                                  17.10

                                                                                	
                                                                                  Severability

                                                                                	
                                                                                  29

                                                                                
	
                                                                                  17.11

                                                                                	
                                                                                  Entire
      agreement

                                                                                	
                                                                                  29

                                                                                
	
                                                                                  17.12

                                                                                	
                                                                                  Jurisdiction

                                                                                	
                                                                                  29

                                                                                

                                                                        

                                                                      

                                                                    

                                                                     

                                                                    
                                                                      
                                                                        
                                                                          
                                                                            
                                                                              	
                                                                                       

                                                                                    	
                                                                                      Partner
      Content Services Agreement

                                                                                    	
                                                                                      ii

                                                                                    

                                                                            

                                                                          

                                                                        

                                                                      

                                                                    

                                                                     

                                                                    
                                                                      
                                                                        
                                                                        

                                                                      

                                                                      
                                                                        
                                                                        

                                                                        
                                                                          

                                                                        

                                                                      

                                                                      
                                                                        
                                                                        

                                                                      

                                                                    

                                                                     

                                                                  

                                                                  
                                                                    
                                                                      
                                                                        
                                                                          
                                                                            
                                                                              	
                                                                                      Schedule
      1 - Service Levels

                                                                                    	
                                                                                       

                                                                                    
	 
      	 
      
	
                                                                                      Schedule
      2 – BP Header and Footer Mock Up

                                                                                    	
                                                                                       

                                                                                    
	 
      	 
      
	
                                                                                      Schedule
      3 – Insurance Policies

                                                                                    	
                                                                                       

                                                                                    
	 
      	 
      
	
                                                                                      Schedule
      4 – Fees and Payments

                                                                                    	
                                                                                       

                                                                                    
	 
      	 
      
	
                                                                                      Schedule
      5 - Site Representation Agreement

                                                                                    	
                                                                                       

                                                                                    
	 
      	 
      
	
                                                                                      Schedule
      6 - Virtual Medical Centre Website Domains

                                                                                    	
                                                                                       

                                                                                    
	 
      	 
      
	
                                                                                      Signing
      page

                                                                                    	
                                                                                      30

                                                                                    

                                                                            

                                                                          

                                                                        

                                                                      

                                                                    

                                                                  

                                                                

                                                              

                                                            

                                                          

                                                        

                                                      

                                                    

                                                  

                                                

                                              

                                            

                                          

                                        

                                      

                                    

                                  

                                

                              

                            

                          

                        

                      

                    

                  

                

              

            

          

        

      

    

    
       

      
        
          
            
              	
                       

                    	
                      Partner
      Content Services Agreement

                    	
                       
      iii

                    

            

          

        

      

    

     

    
      
        
           

        

        
           

          
            

          

        

        
           

        

      

    

    

    Partner
Content Services Agreement

     

    Details

    
      
        
          
            
              
                
                  
                    
                      
                        
                          
                            
                              
                                
                                  
                                    
                                      
                                        
                                          
                                            	 	 
	
                                                    Parties

                                                  	
                                                    Telstra and
      VMC

                                                  
	 	 	 
	
                                                    Telstra

                                                  	
                                                    Name

                                                  	
                                                    Telstra Corporation Limited

                                                  
	 	 	 
	 
      	
                                                    ABN

                                                  	
                                                    33 051 775 556

                                                  
	 	 	 
	 
      	
                                                    Address

                                                  	
                                                    Level 8, 151 Clarence Street, Sydney
  2000

                                                  
	 	 	 
	 
      	
                                                    Telephone

                                                  	
                                                    (02) 8236 4409

                                                  
	 	 	 
	 
      	
                                                    Fax

                                                  	
                                                    (02) 9299 8162

                                                  
	 	 	 
	 
      	
                                                    Attention

                                                  	
                                                    Richard
      Hinchliffe, Commercial & Strategy

                                                  
	 
      	 
      	 
      
	 	 	 
	
                                                    VMC

                                                  	
                                                    Name

                                                  	
                                                    Virtual Medical Centre
      Ltd.

                                                  
	 	 	 
	 
      	
                                                    ABN

                                                  	
                                                    12 097 593 587

                                                  
	 	 	 
	 
      	
                                                    Address

                                                  	
                                                    Perth PO Box 1048, Subiaco, WA 6904

                                                  
	 	 	 
	 
      	
                                                    Telephone

                                                  	
                                                    (08) 9388 0344

                                                  
	 	 	 
	 
      	
                                                    Fax

                                                  	
                                                    (08) 9388 0611

                                                  
	 	 	 
	 
      	
                                                    Attention

                                                  	
                                                    Wayne
      Hughes, Managing Director

                                                  
	 	 	 

                                          

                                        

                                      

                                    

                                  

                                

                              

                            

                          

                        

                      

                    

                  

                

              

            

          

        

      

    

    

    
      
        
          
            
              
                
                  
                    
                      
                        
                          
                            
                              
                                
                                  
                                    	
                                            Recitals

                                          	
                                            A

                                          	
                                            Telstra operates the BigPond Website which provides a
      variety of online services and content to its
users.

                                          
	 
      	
                                            B

                                          	
                                            VMC
      operates the VMC Website which provides virtual medical and disease
      education and resources to consumers, general practitioners and medical
      specialists.

                                          
	 
      	
                                            C

                                          	
                                            VMC
      and Telstra agree that VMC will provide a service to Telstra which offers
      the Consumer VMC Website as a co-branded health education website (“Service”), and Telstra
      will provide a link to the Consumer VMC Website via a button from the
      BigPond Website homepage thus incorporating the Consumer VMC Website into
      the BigPond network of websites.

                                          
	 	 	 
	 	 	 
	
                                            Governing
      law

                                          	 
      	
                                            New South Wales

                                          
	 	 	 
	 	 	 
	
                                            Date
      of agreement

                                          	 
      	
                                            The
      date this Agreement is signed by the last party.

                                          
	 	 	 

                                  

                                

                              

                            

                          

                        

                      

                    

                  

                

              

            

          

        

      

    

     

    
      
        
          
            
              	
                       

                    	
                      Partner
      Content Services Agreement

                    	
                      1
      

                    

            

          

        

      

    

     

    
      
        
           

        

        
           

          
            

          

        

        
           

        

      

    

    
      
        Partner Content Services Agreement

         

        General
terms

         

      

      
        

      

    

    
      
        
          	
                  1

                	
                  Interpretation

                

        

      

       

      
        	
                1.1

              	
                Definitions

              

      

       

      Advertising Services has the
meaning given in clause 3.1

       

      Agreement means this agreement
including the Schedules.

       

      BigPond Health Button has the meaning
given in clause 2.1(a).

       

      BP Header and Footer means the
BigPond branded header and footer overlay to be placed on the pages of the
Consumer VMC Website as displayed in Schedule 2.

       

      BigPond Users means users of
the BigPond Website.

       

      BigPond WAP Portal means
Telstra’s BigPond branded wireless application protocol portal.

       

      BigPond Website means the
website operated by Telstra currently located at www.bigpond.com.

       

      Consumer VMC Website means the
webpages of the VMC Website which are designed for the general
public.

       

      Corporations Act means the
Corporations Act 2001
(Cth) as amended from time to time.

       

      Cumulative Amount Paid means,
at any given point in time during any year of the Term, the total amount paid by
Telstra to VMC pursuant to this Agreement for the period up until that time,
excluding any amounts paid as VMC Commission.

       

      Cumulative Minimum Guarantee
Amount means the portion of the Minimum Guarantee which must be paid to
VMC by Telstra following the conclusion of a certain month during any year of
the Term as set out in Schedule 4, Part B.

       

      Details means the details page
at the front of this Agreement.

      
         

        
          
            
              
                	
                         

                      	
                        Partner
      Content Services Agreement

                      	
                        2
      

                      

              

            

          

        

      

      
        
           

        

        
           

          
            

          

        

        
           

        

      

      Dispute includes any dispute,
controversy, difference or claim arising out of or in connection with this
Agreement or the subject matter of this agreement, including any question
concerning its formation, validity, interpretation, performance, breach and
termination.

       

      Distributed Advertising
Revenue has the meaning set out in clause 3.2.

       

      Existing Advertisers Revenue Share
has the meaning set out in clause 3.3(c).

       

      Further Term has the meaning
given in clause 14.2.

       

      GST has the meaning it has in
the GST Act.

       

      GST Act means the A New Tax
System (Goods and Services Tax) Act 1999 (Cth).

       

      Infringement Claim means a
claim by any person that their rights (including Intellectual Property Rights)
may be infringed by the Service, VMC Website, any VMC Content or the VMC Brand
Materials.

       

      Initial Term has the meaning
given in clause 14.1.

       

      Input Tax Credit has the
meaning it has in the GST Act.

       

      A person
is Insolvent
if:

       

      
        	
                 
      

              	
                (a)

              	
                it
      is (or states that it is) an insolvent under administration or insolvent
      (each as defined in the Corporations Act);
or

              

      

       

      
        	
                 
      

              	
                (b)

              	
                it
      has a controller (as defined in the Corporations Act) appointed, is in
      liquidation, in provisional liquidation, under administration or wound up
      or has had a Receiver appointed to any part of its property;
      or

              

      

       

      
        	
                 
      

              	
                (c)

              	
                it
      is subject to any arrangement, assignment, moratorium or composition,
      protected from creditors under any statute, dissolved (other than to carry
      out a reconstruction or amalgamation while solvent on terms approved by
      the other parties to the agreement);
or

              

      

       

      
        	
                 
      

              	
                (d)

              	
                an
      application or order has been made (and, in the case of an application, it
      is not stayed, withdrawn or dismissed within 30 days), resolution passed,
      proposal put forward, or any other action taken, in each case in
      connection with that person, which is preparatory to or could result in
      any of (a), (b) or (c) above; or

              

      

       

      
        
          
            
              	
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                (e)

              	
                it
      is taken (under section 459(F)(1) of the Corporations Act) to have failed
      to comply with a statutory demand;
or

              

      

       

      
        	
                 
      

              	
                (f)

              	
                it
      is the subject of an event described in section 459(C)(2)(b) or section
      585 of the Corporations Act (or it makes a statement from which the Agent
      reasonably deduces it is so subject);
or

              

      

       

      
        	
                 
      

              	
                (g)

              	
                it
      is otherwise unable to pay its debts when they fall due;
  or

              

      

       

      
        	
                 
      

              	
                (h)

              	
                something
      having a substantially similar effect to ((a)) to ((g)) happens in
      connection with that person under the law of any
    jurisdiction.

              

      

       

      Insurance Policies means the
insurance policies set out in Schedule 3.

       

      Intellectual Property Rights
means all registered and unregistered rights in relation to present and future
copyright, trade marks, designs, know-how, patents, confidential information and
all other intellectual property as defined in article 2 of the Convention
establishing the World Intellectual Property Organisation 1967.

       

      Launch Date means the day
that:

       

      
        	
                 
      

              	
                (a)

              	
                the
      BigPond Health Button is
operational;

              

      

       

      
        	
                 
      

              	
                (b)

              	
                the
      BP Header and Footer is placed on each page of the Consumer VMC Website;
      and

              

      

       

      
        	
                 
      

              	
                (c)

              	
                Sensis
      Pty Limited has commenced providing Advertising Services to the VMC
      Website in accordance with clause
3.1.

              

      

       

      Member Information means any
Personal Information or Sensitive Information collected by VMC directly from
users of the Consumer VMC Website, including, without limitation, all member
registration information, member profiles, patient histories, personal journals,
video logs, photographic images of users and information posted by users on
forums or blogs on the VMC Website.

       

      Minimum Guarantee means the
amount which Telstra must pay to VMC in any year of the Term (excluding amounts
paid as VMC Commission) as set out in Schedule 4, Part A.

      
         

        
          
            
              
                	
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      Personal Information means
information or an opinion (including information or an opinion forming part of a
database), whether true or not, and whether recorded in material form or not,
about an individual whose identity is apparent, or can reasonably be
ascertained, from the information or opinion.

       

      Privacy Act means the Privacy
Act 1988 (Cth).

      

      Privacy Laws means the Privacy
Act, the Spam Act 2003 (Cth), the Telecommunications Act 1997 (Cth), the Privacy
Policy issued by Telstra from time to time (available at: www.telstra.com.au/privacy), and any
other legislation, principles, industry codes and policies relating to the
handling of Personal Information.

       

      Related Entity has the meaning
ascribed to it in the Corporations Act 2001
(Cth).

       

      Representative of a party
means an employee, officer, director, auditor, advisor, agent or contractor of
that party (except that VMC will not be taken to be a Representative of
Telstra).

       

      Revenue Share means the VMC
Revenue Share and the Existing Advertiser Revenue Share for a given
month.

       

      Sensitive Information has the
meaning ascribed to it in the Privacy Act.

       

      Service has the meaning given
in Recital C.

       

      Service Level Rebates mean the
service level rebates set out in paragraphs 2.4 and 4.2 of Schedule 1, which Telstra may elect to
enforce at its discretion.

       

      Service Levels mean the
standard of service and performance required from VMC under this Agreement and
including those set out in Schedule 1.

       

      Site Representation Agreement
or SRA means the
Site Representation Agreement entered into between VMC and Sensis Pty Limited on
or around 19 December 2008, attached as Schedule 5 to this
Agreement.

       

      Tax Invoice has the meaning it
has in the GST Act.

       

      Telecommunications Category
means telecommunications products, services and equipment and the
provision of telecommunications products, services and equipment in the
wholesale, retail, domestic and international sectors including:

      
         

        
          
            
              
                	
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                (a)

              	
                fixed
      and mobile telecommunications such as SMS, WAP, WAP over GPRS, EDGE, EMS,
      MMS, i-mode®, UMTS (all generations 1G, 2G, 2.5G, 3G, 4G and other
      generations), 1X, 1x RTT, CDMA, WCDMA, CDMA-2000, Wi Fi, Blue Tooth, M
      commerce, DVB-H to Mobile Telephony Enabled
  Devices;

              

      

       

      
        	
                 
      

              	
                (b)

              	
                Internet
      carriage, Internet services and data carriage services (including the
      provision of online content, web-casting and
  web-hosting);

              

      

       

      
        	
                 
      

              	
                (c)

              	
                broadband
      telecommunications services and location based
  services;

              

      

       

      
        	
                 
      

              	
                (d)

              	
                fixed
      and mobile telecommunications platforms and
  networks;

              

      

       

      
        	
                 
      

              	
                (e)

              	
                the
      business of a fixed or mobile telecommunications product or service
      provider or mobile telecommunications service provider including a
      Carrier, Carriage Service Provider or Internet Service Provider (as those
      terms are defined in the Telecommunications Act 1997
    (Cth));

              

      

       

      
        	
                 
      

              	
                (f)

              	
                directory
      services related to telecommunications services, without limitation, the
      1234 service, Yellow and White Pages service and the Whereis service;
      and,

              

      

       

      
        	
                 
      

              	
                (g)

              	
                any
      other products or services supplied or procured by a Carrier, Carriage
      Service Provider or Internet Service Provider (as those terms are defined
      in the Telecommunications Act 1997
(Cth)).

              

      

       

      Telstra Brand Guidelines mean
the Telstra BigPond brand guidelines located at http://brand.bigpond.com (username: guest, password:
bigpond)

       

      Telstra Brand Materials means
any trade marks, logos, designs, or other content owned by Telstra and provided
by Telstra to VMC under this Agreement and including the BP Header and
Footer.

       

      Telstra Competitor means any
person that:

       

      
        	
                 
      

              	
                (a)

              	
                is
      involved in advertising supported online publishing and/or advertising
      supported mobile publishing; and/or

              

      

      
         

        
          
            
              
                	
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                (b)

              	
                competes
      with Telstra or provides products or services that are the same as or
      similar to those included in the Telecommunications
    Category,

              

      

       

      and
includes, without limitation, 9MSN, News Limited, Yahoo!7, Google, Channel Ten,
Fairfax Media Limited, Australian Broadcasting Corporation and APN News &
Media Limited.

       

      Term means the Initial Term
and any Further Term.

       

      VMC Brand Materials means any
trade marks, logos, designs, or other content owned by VMC and provided to
Telstra under this Agreement.

       

      VMC Commission has the meaning
set out in clause 3.3(c).

       

      VMC Content means the content
and images comprising the Consumer VMC Website and includes the VMC Video
Material.

       

      VMC Medical Professional
Website means the webpages of the VMC Website which are designed for, and
can only be accessed by, verified medical practitioners.

       

      VMC Revenue Share means 50% of
the Distributed Advertising Revenue.

       

      VMC Video Material means the
video content on the VMC Website.

       

      VMC Website means the website
operated by VMC currently located at the domains set out in Schedule 6 and more
particularly consisting of the Consumer VMC Website and the VMC Medical
Professional Website.

       

      
        	
                1.2

              	
                References
      to certain general terms

              

      

       

      Unless
the contrary intention appears, a reference in this Agreement to:

       

      
        	
                 
      

              	
                (a)

              	
                (variations or
      replacement) a document (including this Agreement) includes any
      variation or replacement of it;

              

      

       

      
        	
                 
      

              	
                (b)

              	
                (clauses, annexures and
      schedules) a clause, annexure or schedule is a reference to a
      clause in or annexure or schedule to this
  Agreement;

              

      

       

      
        	
                 
      

              	
                (c)

              	
                (singular includes plural)
      the singular includes the plural and vice
  versa;

              

      

       

      
        	
                 
      

              	
                (d)

              	
                (person) the word
      “person” includes an individual, a firm, a body corporate, a partnership,
      a joint venture, an unincorporated body or association, or any Government
      Agency;

              

      

      
         

        
          
            
              
                	
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                (e)

              	
                (dollars) Australian
      dollars, dollars, A$ or $ is a reference to the lawful currency of
      Australia;

              

      

       

      
        	
                 
      

              	
                (f)

              	
                (calculation of time) a
      period of time dating from a given day or the day of an act or event, is
      to be calculated exclusive of that
day;

              

      

       

      
        	
                 
      

              	
                (g)

              	
                (reference to a day) a
      day is to be interpreted as the period of time commencing at midnight and
      ending 24 hours later;

              

      

       

      
        	
                 
      

              	
                (h)

              	
                (meaning not limited)
      the words “including”, “for example” or “such as” when introducing
      an example, does not limit the meaning of the words to which the example
      relates to that example or examples of a similar kind;
  and

              

      

       

      
        	
                 
      

              	
                (i)

              	
                (time of day) time is a
      reference to Sydney time.

              

      

       

      
        	
                1.3

              	
                Headings

              

      

       

      Headings
(including those in brackets at the beginning of paragraphs) are for convenience
only and do not affect the interpretation of this Agreement.

      
         

          
            

          

        

        
          	
                  2

                	
                  Rights
      and obligations

                

        

      

       

      
        	
                2.1

              	
                Telstra’s
      Rights & Obligations

              

      

       

      During
the Term, Telstra:

       

      
        	
                 
      

              	
                (a)

              	
                must
      place a link to the Consumer VMC Website via a button on the BigPond
      Website homepage (“BigPond Health
      Button”);

              

      

       

      
        	
                 
      

              	
                (b)

              	
                has
      the exclusive right to sell, or have its Related Entity Sensis Pty Ltd
      (Sensis MediaSmart) sell, all advertising inventory on the Consumer VMC
      Website in accordance with clause 3;
and

              

      

       

      
        	
                 
      

              	
                (c)

              	
                must
      provide an account manager at Sensis MediaSmart who will sell health
      advertising and sponsorship for the Consumer VMC Website, and attend a
      monthly meeting with a representative of VMC to monitor advertising sales
      performance on the Consumer VMC
Website;

              

      

       

      
        	
                 
      

              	
                (d)

              	
                must
      provide unmetered access to the Consumer VMC Website for BigPond
      members;

              

      

      
         

        
          
            
              
                	
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                (e)

              	
                may
      stream, or make available for temporary download, the VMC Video Material
      owned by VMC via the BigPond Website or the BigPond WAP Portal, and in
      exercising this right, Telstra may:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                in
      its absolute discretion, give away the VMC Video Material owned by VMC or
      charge customers fees to view, access or otherwise view the VMC Video
      Material owned by VMC; and/or

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                sell
      advertising for associated exhibition with the VMC Video Material owned by
      VMC;

              

      

       

      
        	
                 
      

              	
                (f)

              	
                may
      use, in all forms of media, the VMC Brand Materials and the VMC Content,
      for the purposes of marketing the Consumer VMC Website and/or the BigPond
      Health Button;

              

      

       

      
        	
                 
      

              	
                (g)

              	
                must
      promote the Consumer VMC Website and/or the BigPond Health Button on the
      BigPond Website;

              

      

       

      
        	
                 
      

              	
                (h)

              	
                must
      use reasonable endeavours to promote the Consumer VMC Website and/or the
      BigPond Health Button through other Telstra
  channels.

              

      

       

      
        	
                2.2

              	
                VMC’s
      Rights & Obligations

              

      

       

      During
the Term, VMC must:

       

      
        	
                 
      

              	
                (a)

              	
                develop,
      design, construct, host, support and maintain the VMC
    Website;

              

      

       

      
        	
                 
      

              	
                (b)

              	
                source
      and publish all VMC Content;

              

      

       

      
        	
                 
      

              	
                (c)

              	
                provide
      a point of contact at VMC to work with Telstra’s network advertising team
      to develop integrated advertising products on the VMC website and revise
      site layout and design to maximise advertising opportunities as
      appropriate;

              

      

       

      
        	
                 
      

              	
                (d)

              	
                ensure
      that the operation and hosting of the Consumer VMC Website is
      uninterrupted and free from errors and material
  defects;

              

      

       

      
        	
                 
      

              	
                (e)

              	
                provide
      the Service and run the Consumer VMC Website in accordance with the
      Service Levels;

              

      

      
         

        
          
            
              
                	
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                (f)

              	
                perform
      its obligations under this Agreement to a consistently high standard and
      in accordance with any applicable industry accepted codes of practice
      using appropriately qualified and trained personnel and due care, skill
      and diligence;

              

      

       

      
        	
                 
      

              	
                (g)

              	
                provide
      the Service to BigPond Users at a high standard of quality, functionality,
      speed and efficiency that is no less than the standards of service which
      Telstra provides to BigPond Users, and VMC shall achieve or exceed the
      Service Levels;

              

      

       

      
        	
                 
      

              	
                (h)

              	
                give
      Telstra, on reasonable notice, full, free and safe access and assistance
      to carry out tests of the VMC Website from time to
  time;

              

      

       

      
        	
                 
      

              	
                (i)

              	
                co-brand
      the Consumer VMC Website as a BigPond/VMC site by including on each page
      of the Consumer VMC Website, the BP Header and
  Footer;

              

      

       

      
        	
                 
      

              	
                (j)

              	
                carry
      out changes to the Consumer VMC Website as requested by Telstra from time
      to time as soon as reasonably practicable following Tesltra’s request for
      such change;

              

      

       

      
        	
                 
      

              	
                (k)

              	
                ensure
      that any user of the VMC Medical Professional Website or Consumer VMC
      Website is legally eligible for participation and has agreed to the
      applicable registration terms and the VMC privacy policy prior to using
      those sites;

              

      

       

      
        	
                 
      

              	
                (l)

              	
                the
      BP Header and Footer shall be fully functional and allow users of the VMC
      Website to navigate to destinations via the tabs on the BP Header and
      Footer.

              

      

       

      
        	
                 
      

              	
                (m)

              	
                obtain
      prior written approval from Telstra to all marketing
    material;

              

      

       

      
        	
                 
      

              	
                (n)

              	
                comply
      with all applicable laws, regulations and industry codes in relation to
      the Service, VMC Website, the VMC Content and when performing its
      obligations under this Agreement;

              

      

       

      
        	
                 
      

              	
                (o)

              	
                ensure
      that it and its employees, directors, agents and contractors do not engage
      in any conduct that is likely (in Telstra’s reasonable opinion) to harm
      the name or reputation of Telstra, or any Related Entity of Telstra, or
      may bring Telstra, any related Entity of Telstra, the BigPond brand, or
      the VMC Website into disrepute;

              

      

      
         

        
          
            
              
                	
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                (p)

              	
                ensure
      that it has and continues to have, for the duration of the Term, all
      necessary licences and approvals (whether regulatory or otherwise) to
      provide the Service and the VMC Website;
and

              

      

       

      
        	
                 
      

              	
                (q)

              	
                place
      any Omniture and AC Neilson tracking code provided by Telstra on each page
      of the Consumer VMC Website.

              

      

       

      
        	
                2.3

              	
                Reporting
      and review

              

      

       

      
        	
                 
      

              	
                (a)

              	
                VMC
      will provide monthly reports to Telstra within 7 days of the end of each
      month setting out VMC’s
      performance against each of the Service Levels in the previous month as
      set out in Schedule 1.

              

      

       

      
        	
                 
      

              	
                (b)

              	
                The
      parties will meet regularly and no less than once per quarter to discuss
      the performance of their obligations under this
  Agreement.

              

      

       

        
          

        

      

      
        
          	
                  3

                	
                  Advertising
      Services

                

        

      

       

      
        	
                3.1

              	
                To
      be provided by Sensis MediaSmart

              

      

       

      VMC
acknowledges that, during the Term, Telstra’s Related Entity, Sensis Pty
Limited, shall be the exclusive provider of advertising services to the VMC
Website (“Advertising
Services”) in accordance with the Site Representation
Agreement.

       

      
        	
                3.2

              	
                Advertising
      Revenue

              

      

       

      As set
out in the Site Representation Agreement, each month, the Net Advertising
Revenue (as defined in the SRA) for that month, less the Commission (as defined
in the SRA) (the “Distributed Advertising Revenue”) shall be
paid directly to Telstra and Telstra shall pay VMC its share of the Distributed
Advertising Revenue as set out in clause 4.2(b) or 4.2(c).

       

      
        	
                3.3

              	
                Existing
      Advertisers

              

      

       

      XXXXXXXXX

       

      
        	
                 
      

              	
                (a)

              	
                Telstra
      acknowledges that VMC has an existing relationship with XXXXXXXX (“Existing
      Advertiser”).

              

      

       

      
        	
                 
      

              	
                (b)

              	
                During
      the Term, advertising for the Existing Advertiser shall be booked and
      served directly through VMC and, each month, Telstra will invoice the
      Existing Advertiser for advertising fees payable (as notified by VMC to
      Telstra from time to time).

              

      

      
         

        
          
            
              
                	
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      Content Services Agreement

                      	
                         
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                (c)

              	
                Subject
      to clause 3.3(g) Telstra shall pay VMC XXX of the amount it
      receives from the Existing Advertiser under clause 3.3(b) as commission
      for booking and serving the advertising (“VMC Commission”) and the
      remaining amount received under clause 3.3(b) shall be shared equally
      between VMC and Telstra (“Existing Advertiser Revenue
      Share”). Any VMC Commission and Existing Advertiser Revenue Share
      payable to VMC shall be paid by Telstra on a monthly basis in accordance
      with clause 4.2.

              

      

       

      
        	
                 
      

              	
                (d)

              	
                VMC
      must provide to Telstra a schedule setting out the advertising deal agreed
      with Existing Advertiser for the first year of the Term, including the
      advertising positions booked and the advertising fees to be charged for
      those positions (“Year
      One Ad Deal”).

              

      

       

      
        	
                 
      

              	
                (e)

              	
                The
      account manager at Sensis Media Smart will endeavour to grow and evolve
      the relationship with Existing
Advertiser.

              

      

       

      
        	
                 
      

              	
                (f)

              	
                Upon
      renewal or extension of the Year One Deal, if Existing Advertiser books
      the same advertising positions as per the Year One Ad Deal (even if for a
      higher price), then the revenue from such ad sales shall be dealt with in
      accordance with clause 3.3(c).

              

      

       

      
        	
                 
      

              	
                (g)

              	
                Upon
      renewal or extension of the Year One Ad Deal, if Existing Advertiser books
      additional advertising positions over and above those contained in the
      Year One Ad Deal, (“Additional
      Advertising”), such Additional Advertising shall be booked through
      Sensis Media Smart and the revenue from such Additional Advertising shall
      be dealt with in accordance with clause
3.2.

              

      

       

      XXXXXXXXX

       

      
        	
                 
      

              	
                (h)

              	
                Telstra
      acknowledges that VMC has an existing relationship with XXXXXXX which VMC shall
      book and manage itself. Subject to clause 3.3(k), during the Term, any
      revenue flowing from XXXXXXXXX advertising on the
      VMC website shall belong exclusively to
VMC.

              

      

       

      
        	
                 
      

              	
                (i)

              	
                VMC
      must, prior to the Launch Date, provide to Telstra a schedule setting out
      the advertising deal agreed with XXXXXXX for the first
      year of the Term, including the advertising positions booked and the
      advertising fees to be charged for those positions (“XXXXXXXXX
      Deal”).

              

      

      
         

        
          
            
              
                	
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      Content Services Agreement

                      	
                         
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                (j)

              	
                Upon
      renewal or extension of the XXXXXXXXX Deal, if XXXXXXX books the same
      advertising positions as per the XXXXXXX Deal (even if
      for a higher price), then the revenue from such ad sales shall be dealt
      with in accordance with clause
3.3(h).

              

      

       

      
        	
                 
      

              	
                (k)

              	
                Upon
      renewal or extension of the XXXXXXXXXXXXXX if XXXXXXX books additional
      advertising positions over and above those contained in the XXXXXXX Deal, (“Additional XXXXXXX
      Advertising”), such Additional XXXXXXX Advertising
      shall be booked through Sensis Media Smart and the revenue from such
      Additional Advertising shall be dealt with in accordance with clause
      3.2

              

      

      
         

          
            

          

        

        
          	
                  4

                	
                  Fees
      and Reporting

                

        

      

       

      
        	
                4.1

              	
                Commencement
      of payment obligations

              

      

       

      Telstra
shall not be liable to pay any fees in respect of the period prior to the Launch
Date.

       

      
        	
                4.2

              	
                Monthly
      Payments

              

      

       

      
        	
                 
      

              	
                (a)

              	
                Each
      month, Telstra shall calculate the Revenue Share for that month, and add
      it to the Cumulative Amount Paid (together, the “Total
      Amount”).

              

      

       

      
        	
                 
      

              	
                (b)

              	
                In
      a given month, if the Total Amount does not equal the Cumulative Minimum
      Guarantee Amount for that month, Telstra shall pay to
  VMC:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                the
      Revenue Share for that month; plus

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                the
      difference between the Total Amount and the Cumulative Minimum Guarantee
      Amount for that month (“Minimum Guarantee
      Uplift”); plus

              

      

       

      
        	
                 
      

              	
                (iii)

              	
                any
      VMC Commission payable

              

      

      
         

        
          
            
              
                	
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      13

                      

              

            

          

        

      

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

       less

       

      
        	
                 
      

              	
                (iv)

              	
                any
      Service Level Rebate due for that
month.

              

      

       

      
        	
                 
      

              	
                (c)

              	
                If
      the Total Amount exceeds the Cumulative Minimum Guarantee Amount for that
      month, Telstra shall pay to VMC:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                the
      Revenue Share for that month; plus

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                any
      VMC Commission payable;

              

      

       

       less

       

      
        	
                 
      

              	
                (iii)

              	
                any
      Service Level Rebate due for that
month.

              

      

       

      
        	
                4.3

              	
                Payment
      method

              

      

       

      
        	
                 
      

              	
                (a)

              	
                Telstra
      shall, within 30 days of the end of each calendar
  month:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                provide
      to VMC a report (“Report”) which sets
      out:

              

      

       

      
        	
                 
      

              	
                (A)

              	
                the
      Existing Advertiser Revenue Share payable for the previous
      month;

              

      

       

      
        	
                 
      

              	
                (B)

              	
                the
      VMC Commission payable for the previous
month;

              

      

       

      
        	
                 
      

              	
                (C)

              	
                the
      VMC Revenue Share for the previous
month;

              

      

       

      
        	
                 
      

              	
                (D)

              	
                a
      statement of the Cumulative Amount
Paid;

              

      

       

      
        	
                 
      

              	
                (E)

              	
                any  Minimum
      Guarantee Uplift payable for the previous month;
  and

              

      

       

      
        	
                 
      

              	
                (F)

              	
                any
      Service Level Rebates that are due;
and

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                provide
      to VMC a recipient created tax invoice (“RCTI”) setting out the
      amount payable by Telstra to VMC for the preceding month pursuant to
      clause 4.2; and

              

      

       

      
        	
                 
      

              	
                (iii)

              	
                pay
      to VMC the amount set out in the
RCTI.

              

      

       

      
        	
                 
      

              	
                (b)

              	
                If
      VMC disputes an amount in an RCTI in good faith, within 30 days of the
      date of the RCTI, VMC must give Telstra a notice of dispute in respect of
      the disputed amount, in which case clause 13 will
      apply.

              

      

      
         

        
          
            
              
                	
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      Content Services Agreement

                      	
                        14

                      

              

            

          

        

      

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

    

      

    
      

    

    
      
        
          	
                  5

                	
                  Goods
      and services tax (GST)

                

        

         

      

      
        	
                5.1

              	
                Consideration
      does not include GST

              

      

       

      The
consideration specified in this Agreement does not include any amount for
GST.

       

      
        	
                5.2

              	
                Recovery
      of GST

              

      

       

      If a
supply under this Agreement is subject to GST, the recipient must pay to the
supplier an additional amount equal to the amount of the consideration
multiplied by the applicable GST rate.

       

      
        	
                5.3

              	
                Time
      of payment

              

      

       

      The
additional amount is payable at the same time as the consideration for the
supply is payable or is to be provided.   However, the additional
amount need not be paid until the supplier gives the recipient a Tax
Invoice.

       

      
        	
                5.4

              	
                Adjustment
      of additional amount

              

      

       

      If the
additional amount differs from the amount of GST payable by the supplier, the
parties must adjust the additional amount.

       

      
        	
                5.5

              	
                Reimbursement

              

      

       

      If a
party is entitled to be reimbursed or indemnified under this Agreement, the
amount to be reimbursed or indemnified does not include any amount for GST for
which the party is entitled to an Input Tax Credit.

      
         

          
            

          

        

        
          	
                  6

                	
                  Intellectual
      Property Rights

                

        

         

      

      
        	
                6.1

              	
                Telstra

              

      

       

      
        	
                 
      

              	
                (a)

              	
                Telstra
      warrants that it or its licensors own all Intellectual Property Rights in
      and to the BigPond Website and Telstra Brand Materials and any
      modifications made to the BigPond Website or Telstra Brand
      Materials.

              

      

       

      
        	
                 
      

              	
                (b)

              	
                Telstra
      grants VMC the non-exclusive, royalty-free, irrevocable licence during the
      Term to use, reproduce and communicate to the public the Telstra Brand
      Materials solely for the purpose of complying with VMC’s obligations under
      this Agreement.

              

      

      
 

      
        
          
            	
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      Content Services Agreement

                  	
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                (c)

              	
                VMC
      shall use the Telstra Brand Materials only in compliance with Telstra’s
      Brand Guidelines, and must obtain prior written approval from Telstra in
      each instance.

              

      

       

      
        	
                6.2

              	
                VMC

              

      

       

      
        	
                 
      

              	
                (a)

              	
                VMC
      must obtain or procure at its own cost, all licences and consents from
      third parties, to provide the VMC Content to customers without infringing
      any laws or other rights (including Intellectual Property Rights or moral
      rights) of any person.

              

      

       

      
        	
                 
      

              	
                (b)

              	
                VMC
      must ensure that each person involved in creating all or any part of the
      VMC Content and each person whose performance is recorded in any VMC
      Content irrevocably waives any and all moral rights they have in each
      copyright work or other subject matter comprised in the VMC Content and
      consents to their use on the VMC
Website.

              

      

       

      
        	
                 
      

              	
                (c)

              	
                VMC
      or its licensors own all Intellectual Property Rights in and to the VMC
      Website, the VMC Content and the VMC Brand Materials, and any
      modifications made to the VMC Website, VMC Content or VMC Brand
      Materials.

              

      

       

      
        	
                 
      

              	
                (d)

              	
                VMC
      grants Telstra a non-exclusive, royalty-free, irrevocable licence during
      the Term in Australia to use, reproduce, modify, repurpose and communicate
      to the public:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                the
      VMC Brand Materials; and

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                the
      VMC Content,

              

      

       

      solely
for the purposes set out in this Agreement.

       

      
        	
                6.3

              	
                Infringement
      Claims

              

      

       

      
        	
                 
      

              	
                (a)

              	
                VMC
      must notify Telstra in writing immediately if it receives any Infringement
      Claim.

              

      

       

      
        	
                 
      

              	
                (b)

              	
                VMC
      must:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                unless
      otherwise notified by Telstra, conduct the defence of any Infringement
      Claim;

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                as
      soon as reasonably practicable consult with Telstra about the Infringement
      Claim; and

              

      

      
         

        
          
            
              	
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      Content Services Agreement

                    	
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                (iii)

              	
                not
      agree to any settlement of an Infringement Claim without Telstra’s
      consent.

              

      

       

      
        	
                 
      

              	
                (c)

              	
                If
      reasonably requested by VMC, Telstra must co-operate, at VMC’s cost, in
      the VMC’s conduct of the defence of an Infringement Claim.
  

              

      

       

      
        	
                 
      

              	
                (d)

              	
                If
      VMC does not use its reasonable endeavours to comply with its obligations
      under clause 6.3(b), without limiting Telstra's other rights or remedies
      under this agreement or otherwise Telstra may, at VMC’s cost, conduct the
      defence of an Infringement Claim.

              

      

       

      
        	
                 
      

              	
                (e)

              	
                If
      Telstra exercises its rights under clause 6.3(d), VMC must provide
      Telstra, at VMC’s cost, all reasonable assistance required by Telstra and,
      if requested in writing by Telstra, must lend its name to Telstra for the
      purpose of conducting any such
defence.

              

      

       

      
        	
                 
      

              	
                (f)

              	
                Without
      limiting Telstra’s other rights or remedies under this agreement or
      otherwise, if an Infringement Claim occurs, Telstra
  may:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                require
      VMC promptly and at the VMC’s cost
to:

              

      

       

      
        	
                 
      

              	
                (A)

              	
                modify
      the Service, VMC Content, VMC Website, VMC Brand Materials or other
      material that is the subject of the claim (‘Infringing Material’) to
      circumvent the claim;

              

      

       

      
        	
                 
      

              	
                (B)

              	
                obtain
      for Telstra and its sub licensees the right to continue to use the
      Service, VMC Content, and VMC Brand Materials;
  and/or

              

      

       

      
        	
                 
      

              	
                (C)

              	
                replace
      the Infringing Material with other content or material acceptable to
      Telstra; or

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                terminate
      this Agreement on 10 Business Days’ written notice to
  VMC.

              

      

       

      
        
          
            	
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      Content Services Agreement

                  	
                    17

                  

          

        

      

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

      
        

      

      
        
          	
                  7

                	
                  Representations
      and warranties

                

        

         

      

      
        	
                7.1

              	
                VMC

              

      

       

      VMC
warrants that:

       

      
        	
                 
      

              	
                (a)

              	
                it
      has the power to enter into this Agreement and the rights necessary to
      grant the rights conferred by it under this Agreement and perform its
      obligations under this Agreement;

              

      

       

      
        	
                 
      

              	
                (b)

              	
                it
      will perform its obligations under this Agreement with due care and skill
      and in accordance with all applicable laws and
  regulations;

              

      

       

      
        	
                 
      

              	
                (c)

              	
                it
      has obtained all necessary licences to use or reproduce any third party
      owned intellectual property on the VMC Wesbite, and it will not use or
      reproduce any third party intellectual property on the VMC Website without
      first obtaining all necessary licences to do
so.

              

      

       

      
        	
                 
      

              	
                (d)

              	
                the
      entry into and performance of this Agreement will not breach any other
      agreement to which it is a party or any obligations it owes to a third
      party;

              

      

       

      
        	
                 
      

              	
                (e)

              	
                all
      information provided by it to Telstra pertaining to the VMC Website, and
      in particular, user statistics, is true, accurate and not
      misleading;

              

      

       

      
        	
                 
      

              	
                (f)

              	
                all
      claims on the “Advertise with us” section of the VMC Website are, and will
      remain, true accurate and not
misleading;

              

      

       

      
        	
                 
      

              	
                (g)

              	
                the
      exercise by Telstra of rights in relation to, or use of, the Service, VMC
      Website, VMC Brand Materials and VMC Content as contemplated under this
      Agreement will not breach any law or infringe the rights (including
      intellectual property rights)of, or duties owed to, any person whether
      under statute, common law or
otherwise;

              

      

       

      
        	
                 
      

              	
                (h)

              	
                the
      VMC Website and all current and future VMC
  Content:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                is,
      and will continue to be, of a standard at least equivalent to current
      industry standards and practices for internet
  content;

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                is,
      and will continue to be, fit for
purpose;

              

      

       

      
        	
                 
      

              	
                (iii)

              	
                complies
      and conforms with, and will continue to comply and conform with, all
      applicable laws, regulations and industry
codes;

              

      

       

      
        	
                 
      

              	
                (iv)

              	
                do
      not infringe the rights of third
parties;

              

      

       

      
        	
                 
      

              	
                (v)

              	
                do
      not contain objectionable, defamatory or pornographic
      material;

              

      

       

      
        
          
            	
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      Content Services Agreement

                  	
                    18

                  

          

        

      

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

      
        	
                 
      

              	
                (i)

              	
                any
      current or future listings of health professionals on the VMC Website will
      not breach any applicable laws, regulations or codes, including, without
      limitation, the Medical Practice Act 1992 (NSW), NSW Medical Board Code of
      Professional Conduct, Health Professions Registration Act 2005 (Vic),
      Medical Practitioners Registration Act 1996 (TAS), Medical Practice Act
      (SA), Medical Practitioners Act 2008 (WA), and Australian Medical Code of
      Ethics;

              

      

       

      
        	
                 
      

              	
                (j)

              	
                any
      current or future listings of, or advertisements for, therapeutic goods on
      the VMC Website will apply with all applicable laws, regulations, and
      industry codes, including without limitation, including, without
      limitation, the Therapeutic Goods Advertising Code 2007, the Therapeutic
      Goods Act 1989 (Cth), the Therapeutic Goods Regulations 1990 (Cth) and the
      Medicines Australia Code of Conduct and
  Guidelines;

              

      

       

      
        	
                 
      

              	
                (k)

              	
                it
      is not aware of any claim, actual or threatened, in relation to the VMC
      Website, VMC Brand Materials or VMC Content (including a claim that these
      materials infringe a person’s Intellectual Property Rights) and has no
      grounds to suspect that such a claim will or might be
  made;

              

      

       

      
        	
                 
      

              	
                (l)

              	
                it
      has obtained the consent of each person (or in the case of children, the
      consent of their parent or guardian) appearing in any video or photograph
      on the VMC Website, to:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                the
      photograph being taken, or the video being recorded;
  and

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                publication
      of the video or photograph on the VMC
Website;

              

      

       

      
        	
                 
      

              	
                (m)

              	
                prior
      to the publication of any videos or photographs of any person on the VMC
      Website, VMC shall obtain the consent of each participant (and in the case
      of children, the consent of their parent or guardian)
  to:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                the
      photograph being taken, or the video being recorded;
  and

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                publication
      of the video or photograph on the VMC
Website.

              

      

      
         

        
          
            
              	
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      Content Services Agreement

                    	
                      19

                    

            

          

        

         

      

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

      
        	
                7.2

              	
                Telstra

              

      

       

      Telstra
warrants that:

       

      
        	
                 
      

              	
                (a)

              	
                it
      has the power to enter into this Agreement and grant the rights conferred
      by it under this Agreement and perform its obligations under this
      Agreement;

              

      

       

      
        	
                 
      

              	
                (b)

              	
                it
      will perform its obligations under this Agreement with due care and skill
      and in accordance with all applicable
laws;

              

      

       

      
        	
                 
      

              	
                (c)

              	
                the
      entry into and performance of this Agreement will not breach any other
      agreement to which it is a party or any obligations it owes to a third
      party; and

              

      

       

      
        	
                 
      

              	
                (d)

              	
                the
      inclusion and use by VMC of the Telstra Brand Materials on the Consumer
      VMC Website will not infringe the rights of any third
    parties.

              

      

       

        
          

        

      

      
        
          	
                  8

                	
                  Indemnity
      & Insurance

                

        

         

      

      
        	
                8.1

              	
                Indemnity

              

      

       

      VMC
indemnifies Telstra, Telstra's Related Entities and their Representatives
(“Indemnified Persons”)
against any loss, damage, liability and expense (including on a full indemnity
basis all legal, defence and settlement costs) (“Loss”) suffered or incurred by
any of the Indemnified Persons arising from or in connection with:

       

      
        	
                 
      

              	
                (a)

              	
                any
      unlawful, wilful, fraudulent or negligent act or omission of VMC or its
      Representatives;

              

      

       

      
        	
                 
      

              	
                (b)

              	
                any
      claims for loss or damages arising from the use by a consumer of any
      information obtained from the VMC
Website;

              

      

       

      
        	
                 
      

              	
                (c)

              	
                any
      injury to or death of any person, or any loss of or damage to the tangible
      property, real or personal of Telstra, its Related Entities, or a third
      party;

              

      

       

      
        	
                 
      

              	
                (d)

              	
                any
      breach of clause 9.3(a);

              

      

       

      
        	
                 
      

              	
                (e)

              	
                any
      breach of a warranty in clause 7.1 or any Infringement
    Claim,

              

      

       

      except to
the extent that any Loss is caused by Telstra’s negligence.

       

      
        
          
            	
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      Content Services Agreement

                  	
                    20

                  

          

        

      

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

      
        	
                8.2

              	
                Insurance

              

      

       

      
        	
                 
      

              	
                (a)

              	
                VMC
      must, at its cost, take out and maintain the Insurance
      Policies.

              

      

       

      
        	
                 
      

              	
                (b)

              	
                VMC
      must provide Telstra with certificates of insurance for the Insurance
      Policies.

              

      

       

      
        	
                 
      

              	
                (c)

              	
                VMC
      must comply with all of the terms of the Insurance Policies taken out by
      VMC pursuant to clause 8.2(a).

              

      

       

        
          

        

      

      
        
          	
                  9

                	
                  VMC
      Member Information & Privacy

                

        

         

      

      
        	
                9.1

              	
                Ownership
      of member information

              

      

       

      
        	
                 
      

              	
                (a)

              	
                All
      Member Information collected through the Consumer VMC Website shall belong
      to VMC.

              

      

       

      
        	
                 
      

              	
                (b)

              	
                VMC
      shall include in the registration process an “opt in” tick box which
      requests consent from users to Telstra sending them marketing
      material.  A user who consents to receiving marketing material
      from Telstra shall be called an “Opted-in
User”.

              

      

       

      
        	
                 
      

              	
                (c)

              	
                VMC
      will also include in its privacy
policy:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                a
      statement that Telstra will treat the Personal Information of Opted-in
      Users in accordance with its privacy policy;
and

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                a
      link to Telstra’s privacy policy currently located at
      http://www.telstra.com.au/privacy/privacy_statement.html.

              

      

       

      
        	
                 
      

              	
                (d)

              	
                VMC
      shall, at Telstra’s request, provide to Telstra the details of all
      Opted-in Users.

              

      

       

      
        	
                9.2

              	
                Consent
      to display

              

      

       

      
        	
                 
      

              	
                (a)

              	
                Where
      videos or photographs of individuals appear on the VMC Website, VMC shall
      obtain the consent of each participant (and in the case of children, the
      consent of their parent or
guardian):

              

      

       

      
        	
                 
      

              	
                (i)

              	
                to
      be videoed or photographed; and

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                for
      such videos or photographs to be posted on the VMC
  Website.

              

      

      
         

        
          
            
              	
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      Content Services Agreement

                    	
                      21

                    

            

          

        

         

      

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

      
        	
                9.3

              	
                Compliance
      with privacy laws

              

      

       

      VMC
shall, during the Term:

       

      
        	
                 
      

              	
                (a)

              	
                comply
      with all Privacy Laws in relation to collection, use, storage and
      disclosure of any Personal Information or Sensitive Information, whether
      or not VMC is an organisation bound by the Privacy
  Act;

              

      

       

      
        	
                 
      

              	
                (b)

              	
                if
      VMC is a small business operator under the Privacy Act, choose to be
      treated as an organisation bound by the Privacy Act under section 6EA of
      the Privacy Act during the term of this agreement;
  and

              

      

       

      
        	
                 
      

              	
                (c)

              	
                immediately
      notify Telstra if VMC becomes aware of any breach or alleged breach of
      VMC’s obligations under this clause and comply with any reasonable
      direction from Telstra with respect to remedying that
    breach.

              

      

       

        
          

        

      

      
        
          	
                  10

                	
                  Exclusivity

                

        

         

      

      
        	
                10.1

              	
                No
      duplication of VMC Content online or on
mobile

              

      

       

      
        	
                 
      

              	
                (a)

              	
                Subject
      to clause 10.2, VMC shall not, without Telstra’s prior written
      consent:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                enter
      into any agreements or arrangements with any Telstra Competitor in
      relation to the VMC Website, the VMC Content or any part of, or variation
      to, the VMC Content (“Adapted VMC Content”);
      or

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                other
      than as set out in this Agreement, publish or allow to be published, the
      VMC Content or any Adapted VMC Content on any website other than the VMC
      Website.

              

      

       

      
        	
                10.2

              	
                Exception

              

      

       

      VMC shall
be permitted to license the VMC Content and/or Adapted VMC Content to internet
sites which are run by not-for-profit organisations, provided that:

       

      
        	
                 
      

              	
                (a)

              	
                VMC
      shall not receive any commercial benefit for supplying the content;
      and

              

      

       

      
        	
                 
      

              	
                (b)

              	
                VMC
      must first obtained Telstra’s written consent (which shall not be
      unreasonably withheld).

              

      

       

      
        
          
            	
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                    Partner
      Content Services Agreement

                  	
                    22

                  

          

        

      

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

      
         

        
          	
                  11

                	
                  Future
      Option

                

        

         

      

      XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

      
         

          
            

          

        

        
          	
                  12

                	
                  Confidentiality

                

        

         

      

      
        	
                12.1

              	
                Public
      announcements

              

      

       

      Neither
party may make an announcement of any of the details in this Agreement without
the other party’s prior consent.

       

      
        	
                12.2

              	
                Confidentiality

              

      

       

      Each
party agrees not to disclose information provided by any other party that is not
publicly available except:

       

      
        	
                 
      

              	
                (a)

              	
                to
      officers, employees, legal and other advisers and auditors of any party;
      or

              

      

       

      
        	
                 
      

              	
                (b)

              	
                with
      the consent of the party who provided the information;
  or

              

      

       

      
        	
                 
      

              	
                (c)

              	
                as
      allowed or required by any law or stock
  exchange.

              

      

       

      Each
party consents to disclosures made in accordance with this
clause.  This clause survives termination of this
Agreement.

      
         

          
            

          

        

        
          	
                  13

                	
                  Dispute
      Resolution

                

        

         

      

      
        	
                13.1

              	
                Injunctive
      or interim relief

              

      

       

      Nothing
in this clause prevents a party seeking urgent injunctive or similar interim
relief from a court.

       

      
        	
                13.2

              	
                Initial
      attempt at resolution

              

      

       

      
        	
                 
      

              	
                (a)

              	
                As
      quickly as practicable after a Dispute arises, each party agree that it
      will make available a suitably qualified and experienced representative,
      who is properly authorised to resolve the Dispute, to meet with the other
      side’s representative to resolve the
Dispute.

              

      

       

      
        
          
            	
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                    Partner
      Content Services Agreement

                  	
                    23

                  

          

        

      

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

      
        	
                 
      

              	
                (b)

              	
                Each
      party agrees that they will act in good faith in attempting to resolve any
      Dispute.

              

      

       

      
        	
                 
      

              	
                (c)

              	
                If
      the Dispute is not resolved within 14 days after the initial meeting of
      the parties’ representatives, the parties agree that they will proceed to
      mediation in accordance with the remainder of this clause
    13.

              

      

       

      
        	
                13.3

              	
                Mediation

              

      

       

      The
Dispute must be submitted to mediation in accordance with the Guidelines for
Commercial Mediation of the Australian Commercial Disputes Centre Limited
(“ACDC”). The mediation
is to be conducted in Sydney.

       

      
        	
                13.4

              	
                Appointment
      of mediator

              

      

       

      The
parties will agree on the appointment of mediator.  If the parties do
not agree on the mediator to be appointed within 14 days of either party
referring the Dispute to mediation, then the mediator is to be appointed by ACDC
in accordance with the ACDC Guidelines for Commercial Mediation.

       

      
        	
                13.5

              	
                Termination
      of mediation

              

      

       

      The
mediation process will terminate within 30 days of the appointment of the
mediator, upon which either party will be entitled to commence court proceedings
in relation to the Dispute.

      
         

          
            

          

        

        
          	
                  14

                	
                  Term
      and termination

                

        

         

      

      
        	
                14.1

              	
                Initial
      Term

              

      

       

      This
Agreement commences on the date it is executed by both parties and will continue
for 3 years from the Launch Date (“Initial Term”) unless
terminated earlier in accordance with the terms of this
Agreement.  

       

      
        	
                14.2

              	
                Option
      to Renew

              

      

       

      On expiry
of the Initial Term, Telstra may elect to renew this Agreement on the same terms
for a further 3 year term (“Further Term”) by notifying
VMC in writing no later than 30 days before the expiry of the Initial
Term.

       

      
        
          
            	
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                    Partner
      Content Services Agreement

                  	
                    24

                  

          

        

      

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

      
        	
                14.3

              	
                Either
      party’s right to terminate

              

      

       

      
        	
              	
                (a) 

              	
                Either
      party may terminate this Agreement immediately
  if:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                the
      other party breaches a term of this Agreement that is capable of being
      remedied, and that breach is not remedied within 21 days of written notice
      from the first mentioned party specifying the breach and requiring its
      remedy;

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                the
      other party breaches a material term of this Agreement that is not capable
      of being remedied;

              

      

       

      
        	
                 
      

              	
                (iii)

              	
                entitled
      to do so pursuant to clause 15(c);
or

              

      

       

      
        	
                 
      

              	
                (iv)

              	
                the
      other party becomes Insolvent.

              

      

       

      
        	
                14.4

              	
                Telstra’s
      right to terminate

              

      

       

      
        	
                 
      

              	
                (a)

              	
                Telstra
      may terminate this Agreement:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                immediately
      if VMC breaches any of its obligations in clause 9.2 or
      2.2(o);

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                immediately
      if VMC breaches the SRA;

              

      

       

      
        	
                 
      

              	
                (iii)

              	
                immediately
      if a material change in ownership or control of VMC occurs which in the
      reasonable opinion of Telstra:

              

      

       

      
        	
                 
      

              	
                (A)

              	
                adversely
      affects Telstra's rights;

              

      

       

      
        	
                 
      

              	
                (B)

              	
                adversely
      affects VMC’s ability to perform its obligations under agreement;
      or

              

      

       

      
        	
                 
      

              	
                (C)

              	
                is
      otherwise contrary to Telstra's
interests;

              

      

       

      
        	
                 
      

              	
                (iv)

              	
                in
      accordance with clauses 6.3(f)(ii);

              

      

       

      
        	
                 
      

              	
                (v)

              	
                on
      14 days written notice if VMC causes a material breach of this Agreement
      pursuant to Schedule 1, paragraph 5.2;
or

              

      

       

      
        	
                 
      

              	
                (vi)

              	
                without
      cause, on 90 days written notice to
VMC.

              

      

       

      
        	
                14.5

              	
                Consequences
      of termination

              

      

       

      If this
Agreement is terminated:

       

      
        	
                 
      

              	
                (a)

              	
                VMC
      must promptly cease using the Telstra Brand Materials on the VMC
      Website;

              

      

      
         

        
          
            
              	
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                      Partner
      Content Services Agreement

                    	
                      25

                    

            

          

        

         

      

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

      
        	
                 
      

              	
                (b)

              	
                VMC
      must promptly remove all references to Telstra or BigPond on the VMC
      Website;

              

      

       

      
        	
                 
      

              	
                (c)

              	
                Telstra
      must promptly cease using the VMC Brand Materials on the BigPond
      Website;

              

      

       

      
        	
                 
      

              	
                (d)

              	
                Telstra
      must promptly remove all references to VMC on the BigPond homepage;
      and

              

      

       

      
        	
                 
      

              	
                (e)

              	
                however
      caused, the termination is without prejudice to any rights or liabilities
      of the parties which had accrued as at the time of
      termination.

              

      

       

      
        	
                 
      

              	
                (f)

              	
                Unless
      terminated in accordance with clause 14.4(a)(vi), following termination of
      this Agreement, Telstra shall be entitled to 50% of the Distributed
      Advertising Revenue for any Undelivered Advertisements (as defined in the
      SRA).

              

      

       

        
          

        

      

      
        
          	
                  15

                	
                  Force
      Majeure

                

        

         

      

      
        	
                 
      

              	
                (a)

              	
                If
      a party is unable to perform or is delayed in performing an obligation
      under this agreement (other than an obligation to pay money), because of
      an event beyond that party’s reasonable control (Force Majeure Event),
      that obligation is suspended but only so far and for so long as that party
      is affected by the Force Majeure Event and if it complies with clause
      15(b).

              

      

       

      
        	
                 
      

              	
                (b)

              	
                If
      a Force Majeure Event occurs, the non-performing party
    must:

              

      

       

      
        	
                 
      

              	
                (i)

              	
                promptly
      give the other party notice of the event and an estimate of the
      non-performance and delay;

              

      

       

      
        	
                 
      

              	
                (ii)

              	
                take
      all reasonable steps to overcome the effects of the event (but this does
      not require the settlement of industrial disputes or other claims on
      unreasonable terms); and

              

      

       

      
        	
                 
      

              	
                (iii)

              	
                resume
      compliance as soon as practicable after the event no longer affects either
      party.

              

      

       

      
        	
                 
      

              	
                (c)

              	
                If
      a Force Majeure Event occurs and continues for more than 30 days, either
      party may terminate this agreement.

              

      

       

      
        	
                 
      

              	
                (d)

              	
                The
      non-performing party may only terminate this agreement under clause 15(c)
      if it has complied with clause
15(b).

              

      

       

      
        
          
            	
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                    Partner
      Content Services Agreement

                  	
                    26

                  

          

        

      

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

        
          

        

      

      
        
          	
                  16

                	
                  Notices
      and other communications

                

        

         

      

      
        	
                16.1

              	
                Form

              

      

       

      Unless
expressly stated otherwise in this Agreement, all notices, certificates,
consents, approvals, waivers and other communications in connection with this
Agreement must be in writing, signed by the sender (if an individual) or an
authorised officer of the sender and marked for the attention of the person
identified in the Details or, if the recipient has notified otherwise, then
marked for attention in the way last notified.  Communications sent by
email are taken to be signed by the named sender.

       

      
        	
                16.2

              	
                Delivery

              

      

       

      Communications
must be:

       

      
        	
                 
      

              	
                (a)

              	
                left
      at the address set out or referred to in the Details;
  or

              

      

       

      
        	
                 
      

              	
                (b)

              	
                sent
      by prepaid ordinary post (airmail if appropriate) to the address set out
      or referred to in the Details; or

              

      

       

      
        	
                 
      

              	
                (c)

              	
                sent
      by fax to the fax number set out or referred to in the Details;
      or

              

      

       

      
        	
                 
      

              	
                (d)

              	
                sent
      by email to the address set out or referred to in the
    Details.

              

      

       

      However,
if the intended recipient has notified a changed address, fax number or email
address, then communications must be to that address, fax number or email
address.

       

      
        	
                16.3

              	
                When
      taken to be received

              

      

       

      Communications
are taken to be received:

       

      
        	
                 
      

              	
                (a)

              	
                if
      sent by post, three days after posting (or seven days after posting if
      sent from one country to another);
or

              

      

       

      
        	
                 
      

              	
                (b)

              	
                if
      sent by fax, at the time shown in the transmission report as the time that
      the whole fax was sent; or

              

      

       

      
        	
                 
      

              	
                (c)

              	
                if
      sent by email;

              

      

       

      
        	
                 
      

              	
                (i)

              	
                when
      the sender receives an automated message confirming delivery;
      or

              

      

       

      
        
          
            	
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                    Partner
      Content Services Agreement

                  	
                    27

                  

          

        

      

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

      
        	
                 
      

              	
                (ii)

              	
                four
      hours after the time sent (as recorded on the device from which the sender
      sent the email) unless the sender receives an automated message that the
      email has not been delivered,

              

      

       

      whichever
happens first.

       

        
          

        

      

      
        
          	
                  17

                	
                  General

                

        

         

      

      
        	
                17.1

              	
                Assignment

              

      

       

      Neither
party may assign or otherwise deal with its rights under this Agreement, or
allow any interest in them to arise or be varied in each case, without the
consent of the other party.

       

      
        	
                17.2

              	
                Discretion
      in exercising rights

              

      

       

      A party
may exercise a right or remedy or give or refuse its consent in any way it
considers appropriate (including by imposing conditions), unless this Agreement
expressly states otherwise.

       

      
        	
                17.3

              	
                Partial
      exercising of rights

              

      

       

      If a
party does not exercise a right or remedy fully or at a given time, the party
may still exercise it later.

       

      
        	
                17.4

              	
                No
      liability for loss

              

      

       

      A party
is not liable for loss caused by the exercise or attempted exercise of, failure
to exercise, or delay in exercising a right or remedy under this
Agreement.

       

      
        	
                17.5

              	
                Remedies
      cumulative

              

      

       

      The
rights and remedies provided in this Agreement are in addition to other rights
and remedies given by law independently of this Agreement.

       

      
        	
                17.6

              	
                Variation
      and waiver

              

      

       

      A
provision of this Agreement or a right created under it, may not be waived or
varied except in writing, signed by the party or parties to be
bound.

       

      
        	
                17.7

              	
                Construction

              

      

       

      No rule
of construction applies to the disadvantage of a party because that party was
responsible for the preparation of, or seeks to rely on, this Agreement or any
part of it.

       

      
        
          
            	
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      Jaques

                  	
                    Partner
      Content Services Agreement

                  	
                    28

                  

          

        

      

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

      
        	
                17.8

              	
                Counterparts

              

      

       

      This
Agreement may be executed in counterparts.  All counterparts when
taken together are to be taken to constitute one instrument.

       

      
        	
                17.9

              	
                No
      partnership or agency

              

      

       

      Nothing
contained or implied in this Agreement constitutes a party the partner, agent,
or legal representative of another party for any purpose or creates any
partnership, agency or trust, and no party has any authority to bind another
party in any way.

       

      
        	
                17.10

              	
                Severability

              

      

       

      If the
whole or any part of a provision of this Agreement is void, unenforceable or
illegal in a jurisdiction it is severed for that jurisdiction.  The
remainder of this Agreement has full force and effect and the validity or
enforceability of that provision in any other jurisdiction is not
affected.  This clause has no effect if the severance alters the basic
nature of this Agreement or is contrary to public policy.

       

      
        	
                17.11

              	
                Entire
      agreement

              

      

       

      This
Agreement constitutes the entire agreement of the parties about its subject
matter and supersedes all previous agreements, understandings and negotiations
on that subject matter.

       

      
        	
                17.12

              	
                Jurisdiction

              

      

       

      This
Agreement is governed by the law of the place specified in the
Details.  The parties submit to the non-exclusive jurisdiction of the
courts in that location.

       

      
        
          
            	
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                    Partner
      Content Services Agreement

                  	
                    29

                  

          

        

      

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

      

      Signing
page

       

      DATED:______________________

      

      
        
          	
                  SIGNED
by

                	 
      	 
      
	 
      	
                   )

                	 
      
	 
      	
                   )

                	 
      
	 
      	
                   )

                	 
      
	 
      	
                   )

                	 
      
	
                  as
      authorised representative for

                  TELSTRA CORPORATION
      LIMITED

                  in
      the presence of:

                	
                   )

                   )

                   )

                	 
      
	 
      	
                   )

                	 
      
	 
      	
                   )

                	 
      
	
                    

                	
                   )

                	
                    

                
	
                  Signature
      of witness

                	
                   )

                	
                  By
      executing this agreement the

                
	
                    

                	
                   )

                	
                  signatory
      warrants that the signatory is

                
	
                  Name
      of witness (block letters)

                	
                   )

                	
                  duly
      authorised to execute this

                
	 
      	
                   )

                	
                  agreement
      on behalf of TELSTRA

                
	 
      	 
      	
                  CORPORATION
      LIMITED

                
	 
      	 
      	 
      
	
                    

                	 
      	 
      
	
                  Date

                	 
      	 
      

        

      

      

      
        
          
            	
                    ã Mallesons Stephen
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                    Partner
      Content Services Agreement

                  	
                    30

                  

          

        

      

       

      
        
           

        

        
           

          
            

          

        

        
           

        

      

      
        
          	
                  SIGNED
by

                	 
      	 
      
	 
      	
                   )

                	 
      
	 
      	
                   )

                	 
      
	 
      	
                   )

                	 
      
	 
      	
                   )

                	 
      
	
                  as
      authorised representative for

                  VIRTUAL MEDICAL CENTRE
      LTD

                  in
      the presence of:

                	
                   )

                   )

                   )

                	 
      
	 
      	
                   )

                	 
      
	 
      	
                   )

                	 
      
	
                    

                	
                   )

                	
                    

                
	
                  Signature
      of witness

                	
                   )

                	
                  By
      executing this agreement the

                
	
                    

                	
                   )

                	
                  signatory
      warrants that the signatory

                
	
                      
      

                	
                   )

                	
                  is duly
      authorised to execute this

                
	  
      	
                   )

                	
                  agreement
      on behalf of VIRTUAL

                
	
                  Name
      of witness (block letters)  

                	 
      	
                  MEDICAL
      CENTRE LTD.

                
	 
      	 
      	 
      
	
                    

                	 
      	 
      
	
                  Date

                	 
      	 
      

        

      

    

    
       

      
        
          
            	
                    ã Mallesons Stephen
      Jaques

                  	
                    Partner
      Content Services Agreement

                  	
                    31

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