Document:

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                                                                    EXHIBIT 10.9

                  GREAT EARTH INTERNATIONAL FRANCHISING CORP.
                             FRANCHISE AGREEMENT

THIS FRANCHISE AGREEMENT ("Agreement") is made this _______ day of ______, 2000,
                                                                              -
by and between Great Earth International Franchising Corp., a Delaware
corporation, with its principal place of business located at 140 Lauman Lane,
Hicksville, New York 11801 ("Franchisor"), and XXXX & XXXX XXXX having a place
                                                    - ---- ----
of business located at XXXXXXXXXXXXXXXXX, XXXXXX, XX XXXXX ("Franchisee").
                       -----------------  ------  -- -----

                             W I T N E S S E T H:
                             --------------------

     Whereas, Franchisor has the rights to certain techniques, processes, plans,
methods and systems from Great Earth Companies, Inc. and its subsidiaries
(collectively, "GEC") for the distribution, marketing and sale of vitamins,
minerals, nutritional supplements, food products, cosmetics, skin care products,
bath products, and related products ("Great Earth Products"), having certain
standards of quality and marketed under the "Great Earth" label and other
trademarks of GEC and the right to license others to distribute, market and sell
Great Earth Products in independent retail outlets with unique decor, design,
and operational characteristics ("Retail Outlet");

     Whereas, Franchisor may from time to time approve other brands of vitamins,
minerals, nutritional supplements, food products, cosmetics, skin care products,
bath products, related products, and other products or merchandise in addition
to Great Earth Products for sale in the Retail Outlet and may have the right at
this or some future time to license the marketing and/or sale of certain
products, including but not limited to, novelties, clothing, toys, posters,
games, fixtures, equipment and all other merchandise and products sold at retail
stores ("Other Products"), together with Great Earth Products (collectively,
"Products"); and

     Whereas, GEC is the owner of certain proprietary marks registered with the
United States Patent and Trademark Office, and common law trademarks and
service marks, trade names, logo types, insignias, designs and other commercial
symbols which Franchisor now or hereafter is authorized to use and does use or
authorizes others to use to identify the Great Earth Products and the business
conducted at and in the Retail Outlet (the "Marks"), and GEC has developed and
licensed to Franchisor certain uniform standards of distribution, and/or display
and sale of the prepared, packaged, distributed, and/or displayed and sold in
the manner developed and established by GEC and licensed to Franchisor (the
"Great Earth System" or the "System"); and

     Whereas, Franchisor may seek to obtain licenses for additional products and
services which it can add to the Great Earth System; and

     Whereas, Franchisee desires to obtain from Franchisor the right, privilege,
franchise and license to use the Great Earth System to sell Products through one
Retain Outlet located within a specified geographical area; and

     Whereas, Franchisor desires to grant such right, privilege, franchise and
license to Franchisee only under certain conditions that will protect the Great
Earth System;

     NOW, THEREFORE, in consideration thereof and of the mutual covenants,
conditions and agreements hereinafter set forth, each of which constitutes a
material consideration of this Agreement, the Parties hereby covenant and agree
as follows:

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                                   ARTICLE 1
                         GRANT OF LICENSE; TRADE MARKS

     1.1 Grant of Right.  Upon the terms and conditions set forth herein and
         --------------
except as otherwise provided in Section 2.2 (b) hereof, Franchisor hereby grants
to Franchisee the personal right, privilege, and license to operate and maintain
one Retail Outlet within the geographic area specified on Exhibit A attached
hereto (the "Franchise Area") for the retail sale of the Products to be
displayed and sold in accordance with the Great Earth System (the "Franchised
Business").

     1.2 Exclusivity of Right.  So long as Franchisee complies with each and
         --------------------
every covenant, term and condition of this Agreement, Franchisor shall not,
during the term of this Agreement, establish or license another person or entity
to establish a Franchised Business in the Franchise Area. Except as specifically
provided in this Section 1.2, the rights and franchise granted to Franchisee are
nonexclusive.  Franchisor reserves the right to establish and operate Retail
Outlets and/or use the Great Earth System, the service mark "Great Earth" and
the service marks incorporating the Great Earth logo (collectively, the "Name")
and the Marks outside the Franchise Area on such terms and conditions as
Franchisor deems appropriate and to use or license others to use any or all of
the Name, the Marks, the System and the Proprietary Information (defined in
Section 12.2 of this Agreement) for that purpose. Franchisee specifically
acknowledges that Franchisor operates a mail order business and, without
limiting the provisions of this Section 1.2, Franchisor reserves to itself, its
parent, subsidiaries, affiliates or designees, the right to sell Products
through mail order in the Franchise Area in an effort to promote the Name and
Marks (in this regard, it is not the intention of Franchisor to diminish the
market share of Franchisee with respect to Great Earth Products).

     1.3 Restricted and Required Use.
         ---------------------------

               (a) During the term of this Agreement, Franchisee shall use in
connection with the operation of the Franchised Business the Name and such Marks
as are set forth in the Operations Manual or as Franchisor may from time to time
otherwise designate.  Franchisee shall conduct the Franchised Business at the
Retail Outlet only under the Name, such other derivatives thereof as Franchisor
may designate from time to time, and the Marks. Franchisee shall not use the
Name, the Marks or any part thereof in or as its corporate name.

               (b) Whenever Franchisee uses the Name or Marks, Franchisee shall
identify itself as a Great Earth franchise, including, without limitations on
invoices, order forms, receipts, and contracts as well as at such conspicuous
places on the Retail Outlet as specified in the Operations Manual or as
Franchisor may from time to time otherwise designate.

               (c) Franchisor shall have the right to require Franchisee to
modify or discontinue use of the Name, or any of the Marks, and/or use one or
more additional names or substitute names or marks if Franchisor deems
modification, substitution or discontinuance necessary or desirable.

     1.4 Protection of Trade Name, Marks, Trade Secrets.
         ----------------------------------------------

               (a) Franchisee shall do all things necessary to prevent the
authorized use by Franchisee of the Name and Marks from diminishing the legal
protection granted to the Name and Marks. Franchisee shall affix service mark
or trademark notices and indications of service mark or trademark registrations
in the form of the registered trademark designation for registered service marks
or trademarks and the symbol "TM" for unregistered service marks or trademarks
whenever it uses any such service mark or trademark in accordance with the terms
of the Agreement, and shall add notices of any new service marks incorporating
the service mark "Great Earth" owned by Franchisor as they are adopted and as
registrations issue from time to time during the term of this

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Agreement. Franchisor will provide timely notice to Franchisee of the adoption
and registration of any such new service marks or trademarks. If required by
law, Franchisee shall file and keep in full force a Fictitious Business Name
Statement indicating that Franchisee is doing business under the fictitious name
"Great Earth" or any of its derivatives, or under the Marks, with the County
Clerk of the county in which the Retail Outlet is located, or such other
governmental department, agency, or office as required by law. Franchisee shall
furnish a conformed copy of each such Statement to Franchisor. Upon termination
or expiration of this Agreement, Franchisee shall file and publish a Statement
of Abandonment of such Fictitious Name. Franchisee hereby appoints and
authorizes Franchisor as Franchisee's attorney-in-fact to execute, file and
publish a Statement of Abandonment in the event Franchisee fails to do so.

          (b) Franchisee shall immediately notify Franchisor of any infringement
of, challenge to, or unauthorized use of the Name or Marks, or any claim, demand
or suit against Franchisee based upon, or arising in connection with, any
attempt by any other person or entity to use the Name, the Marks or any
colorable variation thereof. Provided it receives such notice thereof, and if
Franchisor in its sole discretion elects to proceed with litigation, such
defense or prosecution will be at Franchisor's cost and expense. Franchisee
shall have no responsibility for the costs of any litigation undertaken by
Franchisor to protect or defend the Name or Marks unless such litigation arises
out of or results from Franchisee's use of the Name or Marks in a manner not
specifically authorized by this Agreement or other breach of this Agreement by
Franchisee. Franchisee shall cooperate with Franchisor in all aspects of the
defense or prosecution thereof.

          (c) Upon the expiration or termination of this Agreement, Franchisee
shall immediately cease and desist from all use of the Name and the Marks in any
way and will deliver up to Franchisor, or its duly authorized representative,
all materials and papers upon which the Name and/or Marks appear and Franchisee
will not at any time adopt or use any word or mark which is similar to or likely
to be confused with the Name and Marks without Franchisor's prior written
consent.

          (d) Franchisee understands and agrees that its license under said Name
and Marks, if any, is non-exclusive, and that Franchisor, in its sole
discretion, has the right itself to operate businesses under the Marks, and to
grant other licenses in, to and under such Name and Marks on any terms and
conditions Franchisor deems fit.

          (e) Franchisee understands that other persons may have claims of prior
use of the Name, the Marks or other trademarks, trade names or service marks
which are confusingly similar to the Name. Franchisor makes no representation or
warranty that claims of prior use may not be asserted. A claim of prior use may
result in Franchisee being prohibited from using the Name and/or Marks in all or
part of the Franchise Area.

     1.5  Ownership of Trade Name, Marks, Trade Secrets.    Franchisee
          ---------------------------------------------
acknowledges Franchisor's exclusive right, title and interest in and to the
Name, Marks and registrations thereof, and the goodwill of the business
symbolized thereby and will not, at any time during or after the term of this
Agreement, do or cause to be done any act or thing contesting or in any way
impairing or tending to impair any part of such right, title and interest.
Franchisee shall not, in any manner, represent that it has any ownership in the
Name or the Marks, and acknowledges that its use of the Name or the Marks shall
not create in its favor any right, title or interest in or to the Name or the
Marks, but that all uses of the Name or the Marks by Franchisee shall inure to
the benefit of Franchisor.

                                   ARTICLE 2
                               TERM AND RENEWAL

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     2.1 Initial Term. The franchise shall be for an initial term of ten years
         ------------
from and after the date of this Agreement ("Initial Term"), unless sooner
terminated in accordance with the provisions hereof.

     2.2 Renewal; Renewal Fee.
         --------------------

               (a) Franchisee shall have the right to renew the franchise
granted by this Agreement for two (2) consecutive terms of five years each (the
"Renewal Term(s)"). Franchisee may renew for each five year Renewal Term by: (i)
giving Franchisor written notice of its intention to renew not less than six
months prior to the scheduled expiration date of the term then in effect; (ii)
executing the form of franchise agreement then being offered by Franchisor to
prospective franchisees in the state where the Retail Outlet is located,
amended to delete the provisions relating to initial franchise fee, store
opening fee, and to provide for a term of five years and such remaining renewal
rights as Franchisee may then have; (iii) delivering to Franchisor evidence that
Franchisee has the right to possession of the Retail Outlet for the duration of
the Renewal Term; (iv) upgrading and refurbishing the Retail Outlet as required
by Franchisor to bring the Retail Outlet into compliance with Franchisor's then
current standards and specifications including, without limitation, new
fixtures, equipment, signs, carpeting, and decor; (v) delivering to Franchisor a
general release of any and all claims against Franchisor and its affiliates, and
their respective officers, directors, agents and employees in the form provided
by Franchisor; and (vi) by paying the Franchisor no later than 30 days prior to
the expiration of the then current term, a fee (in lieu of an initial franchise
fee) for the five year Renewal Term in the amount of $2,500 (the "Renewal Fee").

               (b) Franchisee may not renew the franchise granted by this
Agreement and Franchisee's notice of renewal shall be void and of no effect if
at the time of either notice or renewal, (i) Franchisee (or any member of its
family or any person with an equity interest in Franchisee, or any partnership,
corporation or business in which Franchisee has an ownership interest or
control) has breached and not cured or is in default under any provision of this
Agreement or any other agreement between Franchisor (its parent, any subsidiary
or affiliate of Franchisor) and Franchisee, or (ii) if Franchisee has received
three or more notices of default in any 12 month period during the term of the
Agreement or any previous Renewal Term thereof, regardless of whether those
defaults were cured.

               (c) Should any valid applicable law, rule or regulation limit
Franchisor's termination rights or require that Franchisor give notice prior to
the expiration of the term and if that notice is not given within the required
time period, this Agreement will remain in effect until Franchisor has complied
with the applicable notice requirements.

                                   ARTICLE 3
                   SITE SELECTION, CONSTRUCTION, RELOCATION

     3.1 Site Selection; Relocation.
         --------------------------

               (a) Concurrently with the execution of this Agreement, Franchisor
shall apprise Franchisee of and consult with Franchisee regarding its then
current site selection criteria and guidelines as set forth in the Operations
Manual or otherwise formulated by Franchisor. Within 30 days from the date of
execution of this Agreement or such other longer period of time as Franchisor
may in its sole discretion determine, Franchisee shall submit to Franchisor for
approval all relevant information regarding at least one potential location
within the Franchise Area for the Retail Outlet, the proposed business terms of
the lease or other arrangement for each potential Retail Outlet location, and
such other information relating to a potential site for the Retail Outlet as
Franchisor may reasonably request. Franchisor shall approve or disapprove the
potential location(s) and proposed business terms of the lease(s) or other
arrangement(s) therefore within ten business days of Franchisor's receipt
thereof from Franchisee.

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          (b) Franchisee shall, at its sole cost and expense, lease or otherwise
acquire space suitable for use of one Retail Outlet, with such location and the
lease or other arrangement therefor to be subject to the approval of Franchisor.
As a condition of Franchisor's approval thereof but not by way of limitation,
Franchisee shall have the Franchisor's then current standard Addendum to Lease
incorporated into the lease by reference or obtain provisions in the lease
satisfactory to Franchisor providing for essentially equivalent rights and
benefits as those contained in Franchisor's then current Addendum to Lease (or
that similar provisions providing Franchisor with essentially equivalent rights
and benefits be included in the documentation if the arrangement with respect to
the property in question is by purchase or otherwise than by lease).

     Within 60 days of the date of execution of this Agreement or such other
longer period of time as Franchisor may in its sole discretion determine,
Franchisee shall deliver to Franchisor a proposed lease or other agreement for
an approved location for the Retail Outlet. Franchisor shall review the lease or
other arrangement to insure that Franchisee has complied with this Section 3.1
and Franchisor shall notify Franchisee of its approval of the proposed lease or
other agreement, or its disapproval and the reasons therefore within 15 days of
receipt of the proposed lease from Franchisee. Franchisee may resubmit revised
lease(s) or other agreement(s) for the proposed location(s) of the Retail Outlet
until a lease or other agreement for an approved location is approved. Within 90
days after the execution of this Agreement, Franchisee shall deliver to
Franchisor an executed copy of a lease or other agreement for an approved
location for the Retail Outlet in a form approved by Franchisor and such lease
or other agreement shall be attached hereto as Exhibit B.

          (c) If, through no fault of Franchisee, the Retail Outlet is destroyed
by fire or other casualty or Franchisee loses the right to occupy the location
of the Retail Outlet at any time during the term of this Agreement, Franchisee
shall have the right to reopen or relocate the Retail Outlet to another approved
location in the Franchise Area provided (i) Franchisee notifies Franchisor in
writing of its intention to reopen or relocate within ten days after the Retail
Outlet is destroyed or Franchisee learns that its right to occupy the location
of the Retail Outlet will be terminated; (ii) Franchisee diligently pursues the
reconstruction of the damaged or destroyed Retail Outlet or the selection and
approval, construction and preparation of an alternate site for the Retail
Outlet in accordance with the provisions of this Article III (except as to
time); and (iii) within 120 days (or such other period of time as Franchisor may
in its sole discretion determine) after the Retail Outlet is destroyed or
Franchisee learns that the right to occupy the Retail Outlet will be terminated,
Franchisee reopens the Retail Outlet for business or relocates the Retail Outlet
to an approved alternate location and commences business at that location in
full compliance with this Article III.

          (d) Franchisor may from time to time provide site selection services
as hereinafter provided in this Section 3.1(d). At Franchisee's request and upon
payment of a fee as then required by Franchisor, but not to exceed one-half of
the Opening Fee specified in Section 5.3 of this Agreement ("Real Estate
Services Fee"), Franchisor or, at Franchisor's option, an independent outside
consultant recommended by Franchisor, will assist Franchisee to research the
Franchise Area, locate at least one potential location for a Retail Outlet and
negotiate the business terms of a lease for one of those approved locations if
selected by Franchisee. Franchisee understands and agrees that Franchisee must
comply with the time periods set forth in this Article III notwithstanding any
assistance provided pursuant to this Section 3.1(d). The Real Estate Services
Fee paid by Franchisee pursuant to this Section 3.1(d), reduced by the amount of
any refund received by Franchisee, shall be credited toward the Opening Fee
specified in Section 5.3 of this Agreement if such Opening Fee is payable by
Franchisee.

          (e) Franchisee understands and agrees that Franchisor's assistance (or
the assistance of an outside independent consultant recommended by Franchisor)
in connection with obtaining the right to occupy a particular location for the
Retail Outlet and/or approval of any particular potential site, location, lease
or other agreement for the Retail Outlet is not a warranty of the suitability,
condi-

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tion, viability, success, or any other characteristic or matter pertaining to
that lease, location or site. Franchisee shall be solely and completely
responsible for selecting appropriate locations, obtaining approval of them as
required by this Agreement, consulting with its accountants, attorneys, and
other professional advisors as Franchisee deems necessary, and negotiating the
terms of a lease or other agreement or arrangement for the right to establish a
Retail Outlet in a particular location.

     3.2 Construction.
         ------------

          (a)  (i)   Franchisor shall, at no charge to Franchisee, provide
Franchisee with Franchisor's current standard Retail Outlet design package,
including a sample layout for the interior of a typical Retail Outlet and a set
of standard preliminary plans and decor specifications. Franchisee shall, at its
sole cost and expense, employ architects, designers, engineers and/or others as
may be necessary to complete, adapt, modify or substitute the standard plans and
specifications for the Retail Outlet and, within 120 days of the execution of
this Agreement or such other longer period of time as Franchisor may in its sole
discretion determine, shall construct to completion a Retail Outlet in
compliance with Franchisor's specifications and open the Retail Outlet for
business to the public. Franchisee shall submit to Franchisor a complete set of
final plans and specifications prior to commencing construction of the Retail
Outlet. Franchisor shall review such plans and specifications promptly and
approve, disapprove or provide comments on the plans and specifications.
Franchisee shall not commence construction of the Retail Outlet until Franchisor
approves the final plans and specifications, which approval shall not be
unreasonably withheld. Unless Franchisor expressly disapproves such plans and
specifications within 20 days from the date of their submission to Franchisor,
they shall be deemed accepted. Franchisor may as it deems necessary, in its sole
discretion, consult with Franchisee on the construction and equipping of the
Retail Outlet, but it shall be and remain the sole responsibility of Franchisee
to diligently design, construct, equip and otherwise complete and open the
Retail Outlet in full compliance with Franchisor's standards and specifications
and the provisions of this Agreement. All approved plans and specifications
shall be attached hereto as Exhibit C and their terms incorporated herein by
reference.

               (ii)  Franchisee shall use a licensed contractor to perform any
and all construction work at the Retail Outlet, which contractor shall be
required to provide and maintain adequate insurance covering worker's
compensation, personal injury and property damage. All such insurance shall have
Franchisee and Franchisor as additional insureds without cost to them.
Franchisor shall not be responsible for delays in the construction, equipping or
decoration of the Retail Outlet or for any loss, injury or damage to Franchisee
or any third party resulting from the design, equipping or construction of such
Retail Outlet. Franchisee must obtain Franchisor's written approval of any and
all modifications or changes in the plans for the Retail Outlet prior to
construction of the Retail Outlet or the implementation of such modifications or
changes. If such modifications or changes are not expressly rejected by
Franchisor within ten days from the date of their submission to Franchisor, they
shall be deemed to be accepted.

     Franchisor shall have access to the Retail Outlet site while work is in
progress and may require such reasonable alterations or modifications of the
construction of the Retail Outlet as it deems necessary. Franchisee's failure to
commence the design, construction, equipping and opening of the Retail Outlet
and pursue same to completion with due diligence shall entitle Franchisor to
terminate this Agreement. Franchisee shall give Franchisor written notice of
completion of the construction, decoration and installation of the Retail Outlet
prior to commencing business operations at the Retail Outlet. Franchisor shall
be entitled to make a final inspection of the completed Retail Outlet and may
require such corrections and modifications as it deems reasonably necessary to
bring the Retail Outlet into compliance with approved plans and Franchisor's
specifications. The Retail Outlet will not be allowed to open if it does not
conform to the plans and specifications approved by Franchisor, including any
modifications or changes to such plans and specifications approved by
Franchisor. Failure to promptly correct any unauthorized variance from the
approved plans and specifications will entitle Franchisor to terminate this
Agreement. In addi-

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tion, in the event Franchisee's Retail Outlet is, at any time, to be altered or
remodeled, or additional decorations, fixtures, furniture or equipment are to be
installed or substituted, or signs are to be erected or altered, all such work
shall be subject to the prior written approval of Franchisor and, when
completed, shall conform to plans and specifications approved by Franchisor.
Although it is not obligated to do so, Franchisor may inspect such work at any
time before or after completion to determine whether the work is being or has
been done in accordance with plans and specifications previously approved by
Franchisor.

          (b)  All real property, improvements, equipment, fixtures, designs,
plans, structures, construction or decorations used, and quality of work done,
whether prior to the opening of a Retail Outlet or thereafter, shall be approved
by Franchisor in writing. Franchisee shall not make, attempt to make, permit or
suffer any changes in the terms and conditions of its lease or purchase
arrangements, or both, without the prior written approval of Franchisor.

          (c)  Franchisor shall not have any liability or obligation whatsoever
to Franchisee with regard to any real property or the construction, alteration,
improvement, fixturization, or equipping of the Retail Outlet and Franchisee
waives any and all claims it might have against Franchisor, its subsidiaries and
affiliates, pertaining to any real property or the construction, alteration,
improvement, fixturization, equipping or condition of the Retail Outlet.

                                   ARTICLE 4
               FIXTURES, EQUIPMENT; SIGNS; PRODUCTS AND SUPPLIES

     4.1 Fixtures and Equipment.
         ----------------------

          Franchisor shall provide Franchisee with its current standard
specifications for fixtures, furniture, equipment and decor, and Franchisee, at
its sole cost and expense, shall obtain, acquire, construct, equip, install
and/or otherwise provide for the Retail Outlet such fixtures, furniture,
equipment and decor as may be required to complete the Retail Outlet in
compliance with Franchisor's specifications. Franchisor may suggest certain
manufacturers or suppliers to Franchisee, but if Franchisor does so, it is only
as an accommodation to Franchisee. Franchisor shall have the right to suggest
the purchase of any item from businesses with which Franchisor is affiliated or
has common ownership. Franchisee shall have the right to substitute
manufacturers and/or suppliers and shall have the right to purchase the required
fixtures, furniture and equipment from any source, provided that the items to be
purchased are in strict compliance with the specifications and quality standards
of Franchisor. If Franchisee intends to utilize any used fixtures, furniture or
equipment in its Retail Outlet, Franchisee shall notify Franchisor and
Franchisor shall have the right, but not the obligation, to inspect and approve
or disapprove Franchisee's use of such fixtures, furniture or equipment prior to
the installation of such items in the Retail Outlet.

     4.2 Signs. Franchisee shall install and display, at its sole cost and
         -----
expense, all signs to be used in connection with the Retail Outlet, both
exterior and interior, which signs must conform to Franchisor's sign criteria as
to type, color, size, design and location as set forth in the Operations Manual
or otherwise specified in writing by Franchisor. All signs must be approved in
writing by Franchisor prior to purchase, installation or display.

     4.3 Approval to Open Retail Outlet. Franchisee shall not open the Retail
         ------------------------------
Outlet to the public until Franchisor acknowledges in writing that the Retail
Outlet, Franchised Business, Franchisee and Franchisee's employees are in
compliance with Franchisor's requirements and the terms and provisions of this
Agreement.

     4.4 Security. Franchisee herby grants to Franchisor a lien and security
         --------
interest in all of the assets of the Franchised Business and/or the Retail
Outlet for the payment of all monies payable to Franchisor or for which
Franchisee and/or Franchisor is liable either directly or indirectly as a result

                                       7

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of any action or inaction on the part of Franchisee. The assets covered by this
agreement include, but are not limited to, all present and future real property,
physical assets, inventory, equipment, fixtures, leases, accounts receivable,
loans receivable, all other receivables, intangible assets and every other type
of assets which Franchisee directly or indirectly owns, leases, rents, controls
or has the ability to do so. Franchisee agrees to execute Franchisor's then
current form of Collateral Assignment of Lease for the Retail Outlet and to
execute, file and pay the filing and other fees for all Uniform Commerical Code
("UCC"), local, state and federal documents necessary to effectuate the
provisions of the Section 4.4. Should Franchisee obtain assets in the future,
Franchisee agrees to take all steps to include these assets by preparing, filing
and paying for the filing of the appropriate documents. Franchisee also grants
to Franchisor a Power of Attorney at this and all future times to execute such
documents in the name of Franchisee.

     4.5 Opening Inventory. Prior to the opening of the Retail Outlet,
         -----------------
Franchisee shall cause the Retail Outlet to be stocked with the Great Earth
Products described in the Opening Inventory List set forth in the Operations
Manual or otherwise provided by Franchisor in such mix and quantities as
Franchisor may determine and prescribe based on the size and regional
characteristics of the Retail Outlet. Franchisor shall provide Franchisee with
its current Approved Product List. In addition to Great Earth Products,
Franchisee shall be permitted to sell any items listed on the Approval Product
List.

     4.6 Products and Other Merchandise.
         ------------------------------

               (a)  Throughout the Term, Franchisee shall offer for sale at the
Retail Outlet the Products, and only those Products, from time to time
designated on the Approval Product List set forth in the Operations Manual or
otherwise provided by Franchisor. The inventory in the Retail Outlet shall at
all times consists of such minimum percentage of Great Earth Products as
specified from time to time in the Operations Manual or otherwise by Franchisor.
Franchisee shall at all time maintain total inventory levels of Products of not
less than 90% of the levels reasonably prescribed by Franchisor for Opening
Inventory. Franchisor may change this amount from time to time to take into
account business conditions, regional characteristics of the Retail Outlet and
the amount of business being done by Franchisee. Franchisor shall have the right
to change, add, eliminate, or prohibit Products that may be offered for sale in
the Retail Outlet at any time.

               (b)  Franchisee shall at all times maintain in the Retail Outlet
an amount and mix of Products sufficient to meet reasonably anticipated
customer demand.

               (c)  Notwithstanding any provision of this Agreement or any other
agreement, Franchisee shall immediately remove from sale, mark as an item not
                            -----------
to be sold, and store in a place where the item can not be accidentally placed
back on a shelf for sale, any Product with an expired use date, which is not
safe and/or effective, or for which Franchisor, any supplier, industry
organization or governmental agency issues any recalls, warnings or adverse
notices of any kind whatsoever.

               (d)  Franchisee shall use its best efforts to fully meet and
continually increase demand for the Products within the Franchise Area.

               (e)  Franchisee shall not make or permit to be made, any product
claims which are untrue, unsubstantiated or not allowed by law or rule,
regulation, or order of any governmental agency or authority, nor shall
Franchisee advertise any product for which the manufacturer or distributor of
same makes any such claims.

               (f)  Franchisor shall use its best efforts to make available to
Franchisee approved Great Earth Products to permit Franchisee to operate the
Retail Outlet.

     4.7 Suppliers and Supplies.
         ----------------------

                                       8

<PAGE>

          (a) In order to assure the quality and uniformity of the Products sold
by Franchisee, all Products purchased by Franchisee for sale in the Retail
Outlet and all goods, supplies and other merchandise shall be of brands
designated or approved in writing by Franchisor from time to time, shall be
acquired from suppliers designated or approved by Franchisor from time to time
(unless Franchisor has not designated or approved any particular supplier), and
shall meet all quality requirements established by Franchisor. If at any time
Franchisor develops and/or distributes Products, goods, supplies or merchandise
based upon secret or proprietary information or formulae belonging to or
developed for Franchisor, GEC, its subsidiaries or affiliates, Franchisee shall
acquire those items only from Franchisor or any supplier or producer designated
by Franchisor. Franchisor may disseminate as part of the Operations Manual or
otherwise, a List of Approved Product Distributors, a List of Prohibited
Products, and/or a List of Approved Products as Franchisor may determine, to or
from which Franchisor may from time to time add or delete brands, Products
and/or suppliers, including without limitation brands, Products or suppliers
added pursuant to Section 4.7(b). Franchisor does not guarantee or otherwise
assure that Franchisee will be able to obtain or purchase any or all Products or
other items.

          (b) Franchisee is not required to purchase Products or other items
from Franchisor or any designated sources except Great Earth Products, provided
that all Products or other items used or sold by Franchisee shall be approved by
Franchisor pursuant to this Section 4.7 or as set forth from time to time in the
Operations Manual. All labels, boxes, paper goods, publications, stationary,
invoices, billheads, business cards and other similar items that bear the Name
or the Marks ("Paper Goods") that have not been obtained from Franchisor or from
Franchisor's designated sources shall conform to specifications and quality
standards established by Franchisor from time to time and must be approved in
writing by Franchisor in accordance with this Section 4.7 so that consistency
and uniformity can be preserved. At Frachisor's request, Franchisee shall
furnish Franchisor with samples of all Paper Goods. Franchisee may at any time
request in writing that Franchisor approve a particular product. Franchisor may
then require that Franchisee deliver to Franchisor or cause to be delivered, a
sample of the product and appropriate information regarding its producer,
suppliers, and availability. Franchisor shall test or have the product tested,
examine the history, label and advertising claims made regarding the product,
and conduct such investigation of the producer and suppliers as Franchisor deems
necessary. If, in Franchisor's judgement the suggested product and supplier (i)
is comparable or superior in quality, grade, performance, appearance, labeling,
advertising claims, and reputation to the suppliers and products then approved
by Franchisor, (ii) the producer and/or supplier of the product carries product
liability insurance in accordance with Franchisor's then current specifications,
will add Franchisor, its affiliates and franchisees as additional insureds under
such policies and submit certificates of insurance evidencing such coverage to
Franchisor, (iii) supplies a Continuing Guaranty of all products shipped to
Franchisor, its subsidiaries or affiliates, or any franchisee in form acceptable
to Franchisor, and (iv) is capable of supplying products in the quantities and
at the times it is likely to be required by the System's franchisees, the
suggested product and its supplier shall be approved by Franchisor and added to
Franchisor's List of Approved Products set forth in the Operations Manual or
otherwise provided by Franchisor. If Franchisor disapproves of a suggested
supplier and/or product, Franchisor shall notify Franchisee of its decision and
the reason therefore. Franchisor may require Franchisee to reimburse Franchisor
for the reasonable cost of any inspection, examination, investigation and
testing provided for in this Section 4.7(b). It is expressly understood that
neither Franchisor nor any of its subsidiaries or affiliates are under any
obligation or duty whatsoever to provide Franchisee or any supplier with any of
the materials necessary to print the Name or Marks an any pre-approved Paper
Goods or any right to use the Name or Marks in connection with the manufacture
or distribution of any product, or any trade secrets, proprietary and/or
confidential formulae or other information of a confidential nature relating to
Products.

                                       9
<PAGE>

          (c)  Franchisor, from time to time, may request Franchisee to submit a
list of all Other Products and non-Great Earth Products which Franchisee offers
for sale at the Retail Outlet and Franchisee shall provide Franchisor with such
a list within ten days of Franchisor's request therefor.

          (d)  If Franchisee shall sell any products or other merchandise which
have not been approved by Franchisor, in addition to Franchisor's other rights
and remedies under this Agreement, Franchisee shall promptly pay to Franchisor
an amount equivalent to the gross profit (i.e., selling price less cost of goods
sold) earned by Franchisee as a result of all such sales.

          (e)  Franchisee hereby authorizes Franchisor to contact all suppliers
of Products, goods and services to Franchisee. Franchisee directs such supplier
to provide to Franchisor all information in whatever detail, type of media and
format requested by Franchisor.

     4.8 No Trans-shipments. Without the prior written consent of Franchisor.
         ------------------
Franchisee shall not supply, ship, or cause to be shipped or otherwise assign
or transfer, any Products to any person, entity, or other Great Earth Vitamin
Store. Franchisee's sales shall be made at the Retail Outlet to retail customers
of the Retail Outlet only. Franchisee may, on a non-exclusive basis, make mail
order sales to retail customers of the Retail Outlet but may not solicit mail
order sales outside the Franchise Area.

                                   ARTICLE 5
                                     FEES

     5.1 Fees for Franchise. Franchisee hereby agrees to pay a Franchisor
         ------------------
(except if this Agreement is being executed as a renewal of a franchise) a
non-refundable Franchise Fee of $20,000, payable by Franchisee by cashier's
check to the order of Franchisor upon execution of this Agreement.

     5.2 Creditworthy Franchisees. At the sole option, discretion and exclusive
         ------------------------
decision of Franchisor, the following terms may be offered to Franchisee for
payment of the Franchise Fee specified in Section 5.1 of this Agreement:

          (a)  a down payment of the non-refundable $20,000 Franchise Fee in an
amount determined by Franchisor in its sole discretion is payable by Franchisee
by cashier's check upon execution of this Agreement and the balance shall be
paid in the form of a promissory note as prescribed by Franchisor, executed by
Franchisee and delivered to Franchisor upon execution of this Agreement. The
promissory note shall be secured by a security interest in all such collateral
as the Franchisor, in its sole discretion, deems necessary substantially in the
form of a security agreement as prescribed by Franchisor and shall be executed
by Franchisee and delivered to Franchisor upon execution of this Agreement,
and, at Franchisor's option, may also consist of a collateral assignment of any
lease entered into by the Franchisee for the Retail Outlet, substantially in the
form prescribed by Franchisor and/or a lien on real estate owned by Franchisee.
In addition, Franchisor may require a guaranty of payment of the promissory
note. In connection with the security agreement and other collateral furnished
by Franchisee to secure the promissory note, Franchisee agrees to execute one or
more Financing Statements under the UCC and authorizes Franchisor to execute the
same on behalf of Franchisee in connection therewith. Franchisee hereby agrees
to pay for any UCC search and the filing and recording fees and costs necessary
to perfect any security liens required by Franchisor.

     5.3 Opening Fee. Franchisee shall also pay to Franchisor a non-refundable
         -----------
Opening Fee in the amount of $10,000, payable by cashier's check to the order of
Franchisor no later than five days prior to the opening of the Retail Outlet.
If Franchisee, with the prior written approval of Franchisor, relocates the
Retail Outlet during the term of this Agreement in accordance with the
provisions of Section 3.1 (c), no additional Opening Fee shall be payable to
Franchisor.

                                      10

<PAGE>

     5.4 Continuing Fee.
         --------------

               (a) Franchisee shall pay to Franchisor a non-refundable
Continuing Fee in an amount equal to 6% of Franchisee's monthly Gross Receipts
as hereinafter defined in Section 5.5, except that during the first calendar
month or portion thereof and each of the next five calendar months following the
date of the initial opening of a Retail Outlet in the Franchise Area, Franchisee
shall pay a Continuing Fee for that period only of 3% of Franchisee's Gross
Receipts.

               (b) The reduced Continuing Fee exceptions set forth in Section
5.4(a) shall only apply to the initial six calendar months of operation of the
Retail Outlet first established in the Franchise Area. In the case of a sale,
resale, assignment, transfer, relocation or other reopening of a Retail Outlet,
the non-refundable Continuing Fee shall in all cases be 6% of Franchisee's
monthly Gross Receipts.

               (c) The Continuing Fee shall be paid by Franchisee on a monthly
basis. Payments shall be made on the tenth day of each month based upon
Franchisee's Gross Receipts during the previous month. Franchisee shall,
concurrently with each Continuing Fee payment, submit to Franchisor a statement
of Gross Receipts for the reporting period in such form as Franchisor may
specify or as set forth in the Operations Manual and certified as true and
correct by Franchisee.

               (d) For any time period during which the Retail Outlet is not
opened for business, Franchisee shall pay to Franchisor in accordance with
Section 5.4 (c) above, the greater of (A) the Continuing Fee as set forth in
Sections 5.4 (a) and 5.4 (b) above, or (B) an amount equal to the mean
Continuing Fee payable to Franchisor for the preceding twelve month period (or
portion thereof if the initial Retail Outlet in the Franchise Area has been
opened for less than twelve months) during which the Retail Outlet was
continuously opened for business.

     5.5 Gross Receipts. The Term "Gross Receipts" as used in this Agreement
         --------------
shall include all of Franchisee's revenues and all monies due Franchisee from
sales of Products and merchandise whether for cash or credit and regardless of
collection (in the case of credit), and shall include all payments to Franchisee
under any business interruption insurance policy or similar insurance policy and
income of every kind and nature whatsoever related to the Retail Outlet or the
Franchised Business; provided that Gross Receipts shall not include sales taxes
or other taxes collected from customers for remittance to the appropriate taxing
authorities and bona fide cash and cash equivalent check and credit card refunds
made to customers to the extent that those amounts have previously been included
in Gross Receipts.

     5.6 Additional Funds and Commitments of Franchise. In addition to other
         ---------------------------------------------
payments to be made and covenants to be kept or performed by Franchisee
hereunder, Franchisee shall provide funds for the following, as necessary:

     (a)  Working capital for the operation of the Retail Outlet, including
          start-up inventory costs;

     (b)  Rent (including advance minimum rent and any necessary security
          deposits) for the Retail Outlet; and

     (c)  Other necessary and appropriate expenses, as they may occur.

     5.7 Late Payments. If any payment owned by Franchisee or Franchisor or the
         --------------
Program (as hereinafter defined in Section 6.4(a)) is received by Franchisor
more than three days after the date due, in addition to any other remedy
available to Franchisor (a) Franchisee shall pay to Franchisor or the Growth
Enhancement Program described in Section 6.4, as the case may be, an additional
sum

                                      11
<PAGE>

equal to the greater of $50 for each month such payments are past due or
interest at the highest interest rate then permitted by law for commercial
transactions, and (b) to the extent permitted by law, any affiliate, Approved
Product Distributor or other supplier of Franchisor who supplies Products to
Franchisee, may, upon request of Franchisor, withhold delivery of Products until
all amounts owed by Franchisee to Franchisor and the Program are paid in full.

                                   ARTICLE 6
                           ADVERTISING AND PROMOTION

     6.1 Definition. For purposes of this Agreement, the term "advertising
         ----------
material" shall mean all printed, audio, visual, or other materials and items
prepared for the purpose of increasing, encouraging, or promoting patronage of
Retail Outlets in general, and shall include, without limitation, signs, radio
spots, television advertisements, newspaper, magazine or other printed media
advertisements, slogans, jingles, contests, posters, displays, flyers, leaflets,
brochures, handbills, educational literature, product information, direct mail
presentations, advertising specialty items and give-aways.

     6.2 Approval of Advertising Materials. Franchisee shall not use, display,
         ---------------------------------
disseminate, or publish any advertising materials not furnished by Franchisor
without the prior written approval of Franchisor. If Franchisor does not
disapprove within ten days after receipt of any proposed advertising materials
submitted by Franchisee, they shall be deemed to be approved, but Franchisor
reserves the right to withdraw its approval and Franchisee shall cease using
such advertising or promotional materials immediately upon written notice from
Franchisor. Franchisor may require any advertising material used by Franchisee
in connection with the Franchised Business to bear such Marks in form, color,
location and manner as prescribed by Franchisor. If Franchisee fails to
immediately remove any unapproved advertising material displayed by it,
Franchisor may enter the Retail Outlet and remove and destroy such materials
without being guilty of trespass, conversion or any other tort. Franchisee shall
adhere to all retail prices (including without limitation, all special offers
and sale prices) advertised by it, all refund policies, and shall not advertise
in a false, misleading or deceptive manner.

     6.3 Required Use and Participation. Franchisee shall display at the Retail
         ------------------------------
Outlet for the period specified from time to time by Franchisor all advertising
materials specified by Franchisor in the Operations Manual or furnished to
Franchisee by Franchisor and shall join and participate in all advertising
campaigns and programs, contests, drawings and similar promotional events or
activities sponsored by Franchisor, so long as no statute, law, ordinance, rule
or regulation prohibits Franchisee's required participation.

     6.4 Growth Enhancement Program.
         --------------------------

               (a) Franchisee, recognizing the value of product development,
advertising and the importance of the standardization of advertising and
promotion to the goodwill and public image of the Great Earth System, shall pay
to the Great Earth Growth Enhancement Program ("Program"), to be administered by
Franchisor, on or before the tenth day of each month a recurring, non-refundable
contribution for the Retail Outlet of $150 ("Program Contribution"). Franchisor
may, in its sole discretion, reduce the Program Contribution for the benefit of
certain franchisees. If Franchisor does so, such reduction shall be made
available on the same terms, conditions and qualifications to all similarly
situated franchisees and Franchisor shall retain the right, in its sole
discretion, to partially or totally restore the Program Contribution upon ten
days prior written notice to the amounts set forth herein.

               (b) Franchisor shall spend the aggregate Program Contributions
collected from its Franchisees for purposes of product development, point of
purchase materials, national, regional or

                                      12
<PAGE>

local advertising, market research, public relations, and promotional campaigns
designed to promote and enhance the value of the Marks and the System and public
recognition thereof and such other additional purposes as Franchisor and a
majority of its franchisees may from time to time determine, less (i) actual
administrative expenses with respect to product development, advertising, market
research, public relations, and promotional materials and campaigns, which
aggregate expenses shall not exceed 15% of the annual aggregate Program
contributions received or receivable by Franchisor, (ii) the reasonable
personnel costs incurred in managing the Program and (iii) Franchisor's actual
product development, point of purchase, advertising and promotional production
costs.

               (c) No interest on unexpended Program Contributions shall be
imputed for the benefit of, or payable to, Franchisee.

               (d) Franchisor shall determine, in its sole discretion, the cost,
form of media, content, format, production, timing (including regional or local
concentration and seasonal exposure), location, and all other matters relating
to advertising, public relations, promotional campaigns and any other matter in
connection with expenditures of Program Contributions.

               (e) Franchisee understands that such product development,
advertising and promotional activities are intended to maximize the public's
awareness of the franchises and the System, and that Franchisor accordingly
undertakes no obligation to insure that any individual franchisee benefits
directly or on a pro rata basis from the placement, if any, of such advertising
in its local market.

               (f) Franchisor reserves the right, in its sole discretion, to
terminate the Program at any time provided Franchisor expends all remaining
funds in the Program for product development, point of purchase materials,
advertising and/or promotional or such other purposes as set forth in this
Section 6.4. If Program Contributions are collected by Franchisor after
termination of the Program, such Program Contributions will be expended by
Franchisor for Program purposes or refunded on a pro rata basis to those
franchisees whose Program Contributions were current at the time of termination
of the Program.

               (g) Franchisor and/or some of Franchisor's Approved Product
Distributors or other suppliers may make contributions to the Program.

               (h) On or before April 15 and October 15 of each year during the
Term of this Agreement, Franchisor shall deliver to Franchisee a statement of
receipts and expenditures of aggregate Program Contributions for the preceding
six full calendar months of Franchisor's fiscal year;

     6.5 Local Advertising.
         -----------------

               (a) Franchisee shall, at its sole cost and expense, conduct local
advertising (or other advertising in lieu of local advertising acceptable to
Franchisor) which may include advertising published in local newspapers and
promotional merchandise distributed to the community in the Franchise Area. Such
local advertising must include a listing of Franchisee's Retail Outlet in the
white pages and yellow pages of the local telephone service provider's
directories distributed throughout the Franchise Area. All such advertising
shall be conducted in a dignified manner and conform to the standards and
requirements prescribed by Franchisor from time to time and to the highest
ethical standards of advertising.

               (b) The amount spent by Franchisee annually upon such local
advertising (or other advertising in lieu thereof acceptable to Franchisor)
shall not be less than an amount equal to $1,000 per month. On June 30 and
December 31 of each year, or at such other time or times as set forth in the
Operations Manual or as Franchisor may otherwise require, Franchisee shall
provide Franchisor

                                      13
<PAGE>

with copies of all statements, invoices and canceled checks pertaining to the
six month period preceding such date, evidencing the expenditures for local or
other advertising or such other time period as Franchisor may direct.

               (c) On or before January 31 of each year, Franchisee shall pay to
the Program an amount equal to the difference between (A) the amount Franchisee
was required to spend during the preceding calendar year on local advertising
(or other advertising in lieu of local advertising acceptable to Franchisor)
pursuant to this Section 6.5 and (B) the amount actually expended by Franchisee
for same. In addition, if Franchisee fails to conduct such local advertising
(or other advertising in lieu of local advertising acceptable to Franchisor),
Franchisor may, at its election, (i) obtain such local advertising for the
benefit of Franchisee in the amounts specified in Section 6.5(b) above and
Franchisee shall reimburse Franchisor for the costs thereof upon demand, and/or
(ii) require that Franchisee make its monthly advertising expenditure directly
to Franchisor, who shall expend such monies on approved local advertising.

                                   ARTICLE 7
                                   TRAINING

     7.1 Initial Training. Prior to the opening of the Retail Outlet, Franchisor
         ----------------
shall provide initial training classes in the operation of the Retail Outlet to
Franchisee (or if Franchise is a corporation or a partnership, a principal
thereof), an individual selected in accordance with the Operations Manual and
approved by Franchisor who will be a full-time employee of Franchisee
responsible for the day-to-day operation of the Retail Outlet (the "Designated
Manager"), and, at Franchisee's option, one additional person employed by
Franchisee at the Retail Outlet. Such initial training classes shall be
conducted at Franchisor's corporate headquarters or such other training facility
specified by Franchisor or by such other means or format as Franchisor may
determine, for a period of up to four weeks or as otherwise set forth from time
to time in the Operations Manual or otherwise deemed appropriate by Franchisor.
Franchisor shall bear the cost of such initial training classes. Any and all
costs and expenses attributable to attendance at initial training classes,
including without limitation, transportation, room and board, wages, meals, and
other personal expenses of such individuals attending initial training classes
shall be the sole cost and expense of Franchisee ("Training Expenses").
Franchisee and each of its personnel who will participate in Franchisor's
initial training classes shall complete Franchisor's Basic Training Manual and
satisfactorily pass Franchisor's written examination thereon as a prerequisite
to attending initial training classes. Each such trainee shall pursue such
training program diligently and must complete it to Franchisor's satisfaction.
Successful completion of initial training classes by Franchisee and its
Designated Manager and successful completion of such other training as
Franchisor may require for Franchisee's other employees is a condition to the
opening of the Retail Outlet to the public. Failure of any such person to
complete such initial training classes or other training program in a manner
satisfactory to Franchisor shall be a material breach of this Agreement for
which Franchisor may terminate this Agreement in accordance with the provisions
of Article 14.

     7.2 Additional Training. If, at any time after the opening of the Retail
         -------------------
Outlet, Franchisor determines that Franchisee or any of Franchisee's employees
requires additional training, Franchisor may require that Franchisee or any
employee of Franchisee satisfactorily complete such training as Franchisor may
be require. If Franchisee hires additional or replacement personnel, each
Designated Manager shall successfully complete initial training classes and
every other hiree shall successfully complete such training program as
Franchisor may from time to time require prior to working in the Retail Outlet.
Franchisee or its Designated Manager may re-attend Franchisor's initial training
classes as a refresher course or Franchisee may cause any of its employees to
attend those training classes deemed appropriate by Franchisor at any time,
subject to availability of openings in a particular training class. Franchisee
shall pay all Training Expenses in connection with the attendance by Franchisee
or any of its employees at any training classes or training program provided by
Franchisor.

                                      14
<PAGE>

Successful completion of Franchisor's training program by every one of
Franchisee's employees is a condition to the opening of the Retail Outlet to the
public. Franchisee's employment in the Retail Outlet of any person who has
failed to complete Franchisor's training program in a manner satisfactory to
Franchisor shall be a material breach of this Agreement for which Franchisor may
terminate this Agreement in accordance with the provisions of Article 14.

     7.3 On Site Assistance.
         ------------------

               (a) If deemed necessary by Franchisor, Franchisor may provide, at
Franchisor's cost and expense, an operational supervisor to assist at the
premises with the initial opening of the Retail Outlet in the Franchise Area and
to provide such other assistance to Franchisee as Franchisor deems necessary in
order to assist Franchisee in opening its Retail Outlet.

               (b) Franchisee may, at any time during the term of this Franchise
Agreement and provided Franchisee is not then in default hereunder, request that
Franchisor provide an operational supervisor to temporarily assist Franchisee
and its employees at the Retail Outlet. Subject to the availability of
Franchisor's personnel and other commitments of Franchisor at the time of
Franchisee's request, Franchisor may provide such on-site assistance to
Franchisee. Franchisee shall reimburse Franchisor upon demand for all costs and
expenses incurred by Franchisor in providing such assistance including, without
limitation, the traveling expenses, meals, lodging and salary for Franchisor's
operational supervisor.

     7.4 Meetings. Franchisor may hold at least one meeting annually to review
         --------
with its franchisees the System, new products developed, advertising and
promotional concepts and other matters relating to the operation and management
of the Retail Outlet ("Annual Meeting"). If such meeting is held by Franchisor,
Franchisee or Franchisee's Designated Manager and such other employees of
Franchisee as Franchisee may designate shall attend the Annual Meeting.

     7.5 Regional Meetings and Seminars. Franchisee, Franchisee's Designated
         ------------------------------
Manager or such other employees of Franchisee as Franchisor may designate, shall
participate in up to two regional training programs or seminars each year as and
if required by Franchisor. Franchisor may charge a training fee for each
participant in regional training programs or seminars and Franchisee shall pay
such charges or fees therefor as may be set forth in the Operations Manual or
otherwise established by Franchisor from time to time.

     Repeated failures by Franchisee and/or its employees to participate in
and/or complete initial training classes, training programs, additional
training, or continuing regional training and/or seminars or to attend meetings
as provided for in this Article 7 shall constitute a material breach of this
Agreement for which Franchisor may terminate this Agreement pursuant to Article
14 hereof.

                                   ARTICLE 8
                               OPERATIONS MANUAL

     8.1 General. Franchisor shall loan to Franchisee during the term of this
         -------
Agreement, one copy of the Operations Manual (which may include the Training
Manual, Fixtures Manual, Products Manual, Employment Manual, Advertising Manual,
Promotions Manual, Marketing Manual or such other manuals, if any, as Franchisor
may from time to time develop) detailing the Great Earth System and the
operation of the Retail Outlet and one copy of all modifications, amendments,
deletions, and additions. Franchisor shall have the right to modify, amend,
delete, or add to the rules, regulations, standards, procedures, policies,
instructions, specifications and other materials in the Operations Manual at any
time and from time to time as it deems necessary or appropriate, so long as no
modification materially diminishes Franchisee's rights pursuant to this
Agreement and all revisions shall be effective as of the effective date
specified in such revisions. Franchisee shall not reproduce or copy

                                      15
<PAGE>

such Operations Manual or any part thereof and will not disclose any of the
contents of such Operations Manual to anyone without the prior written consent
of Franchisor. Franchisee acknowledges that the Operations Manual is and shall
at all times remain the property of Franchisor and shall be returned to
Franchisor upon termination or expiration of this Agreement. If Franchisee
destroys, loses, or otherwise fails to have in its possession during the term of
this Franchise Agreement or return its copy of the Operations Manual to
Franchisor as provided herein, Franchisee shall pay to Franchisor the sum of
$5,000.

     8.2 Compliance. Franchisee shall abide by, conform to, comply with and
         ----------
operate the Retail Outlet in strict accordance with, all the rules, regulations,
standards, procedures, policies, instructions and specifications set forth in
the Operations Manual as modified, amended or supplemented by Franchisor from
time to time.

     8.3 Revisions; Disputed Contents. Franchisee shall include in its copy of
         ----------------------------
the Operations Manual the most recent revisions issued by Franchisor. In the
event of a dispute as to the contents of the Operations Manual, the contents of
the master copies maintained by Franchisor shall be controlling.

                                   ARTICLE 9
                 RECORD KEEPING; REPORTS; INSPECTIONS; AUDITS

     9.1 Accounting Procedures. Franchisee shall comply with and/or use all
         ---------------------
accounting standards, bookkeeping and record keeping procedures, forms,
standards and requirements contained in the Operations Manual or otherwise
furnished by Franchisor to Franchisee. Franchisee may use the current version of
generally accepted accounting principles for its industry as recognized by the
appropriate state body, but Franchisor reserves the right to institute
System-wide standardized accounting procedures at any time upon 30 days prior
written notice to Franchisee.

     9.2 Accounting Records and Reports. Franchisee shall maintain full,
         ------------------------------
complete and accurate books and records of the Franchised Business and Retail
Outlet, including, without limitation, books of account, records, ledgers,
receipts, check records, and all other documentation of the receipts and
expenses of the Franchised Business, sales tax returns and statements, state and
federal income tax returns pertaining to the Retail Outlet or Franchised
Business, payroll records, canceled checks, invoices, bank statements for all
accounts into which receipts from the Franchised Business are deposited or out
of which expenses of the Franchised Business are paid, and all other records or
reports used by Franchisee to record, compile, account for, or report cash flow,
expenses, gross or net income, gross receipts, or gross or net sales
(collectively, "Records") in accordance with the standards, specifications and
requirements of Franchisor as set forth in the Operations Manual or otherwise at
all times during the term of this Agreement. Franchisee shall retain all such
Records of the Franchised Business since its inception during the term of this
Agreement and all Renewal Terms and keep same in Franchisee's possession for at
least five years thereafter. Franchisee shall submit to Franchisor such
information, accounting data, and reports on forms approved by Franchisor and at
such time(s) as designated by Franchisor, including, without limitation, income
statements showing operations for each month and calendar year-to-date,
end-of-month balance sheets, copies of those portions of Franchisee's federal
and state income tax returns related to the Retail Outlet or the Franchised
Business and certified as accurate and as submitted to taxing authorities, bank
statements, sales tax returns or other Records as Franchisor may request. At all
times during the term hereof and for five years after the expiration or
termination of this Agreement, Franchisor and its representatives shall have the
right to inspect all of Franchisee's Records.

     9.3  Inspections and Audits; Penalties.
          ---------------------------------

                                      16
<PAGE>

          (a)  Franchisor and its duly authorized representatives shall have the
right at all reasonable hours during the term of this Agreement, any Renewal
Term and for five years after expiration or termination of this Agreement, to
inspect, copy, examine, and audit the Records and inventories of Franchisee and
shall have free and full access thereto for the purposes of examination and
making extracts therefrom. Franchisee shall pay Franchisor on demand any
deficiency in the amount of any continuing fees or other fees or Program
Contributions revealed by any audit conducted by Franchisor and its
representatives, together with interest at the highest rate then legally
permitted for commercial transactions from the date such amounts were due until
payment is received by Franchisor. If Franchisee fails to provide the Records or
other information required by Franchisor or its representatives to conduct an
examination or audit or in the event of a discrepancy in the report(s) or
statement(s) of Gross Receipts by Franchisee for any three month period in
excess of 3% of the actual Gross Receipts as finally determined, in addition to
immediate payment of any deficiency, Franchisee shall pay all costs and expenses
incurred by Franchisor in connection with the inspection and audit and
collection of past due amounts owed to Franchisor, including, without
limitation, accountants' and attorneys' fees, plus interest at the highest rate
legally permitted for commercial transactions from the date the expenses were
incurred to the date reimbursement is received by Franchisor.

          (b)  Franchisor shall have the right to have a field auditor or
auditors at the Retail Outlet at any time to monitor Franchisee's Gross Receipts
by observing and noting all sales transactions taking place at or from the
Retail Outlet.

     9.4  Failure to Keep Records or Make Reports.  If Franchisee fails to keep
          ---------------------------------------
Records in accordance with Franchisor's standards and specifications as set
forth in the Operations Manual or otherwise, or fails to furnish any Record,
report or statement as required and within the time specified in this Agreement,
in the Operations Manual, or otherwise, after giving Franchisee five days
written notice of its intent to do so, Franchisor may appoint a certified public
accountant to inspect and audit Franchisee's Records, inventories, tax returns
and all other relevant documents and materials and prepare from them a statement
of Gross Receipts that will be conclusively binding on Franchisee. Franchisee
shall pay on demand all continuing and other fees and contributions the audit
shows to be due and all costs, expenses, and charges incurred by Franchisor in
connection with the audit, preparation of the statement and collection of past
due continuing and other fees and contributions, including without limitation,
accountant's and attorney's fees, plus interest at the highest rate then legally
permitted for commercial transactions from date the fees were due or the cost,
expenses or charges incurred until payment is received by Franchisor.

     9.5  Publication of Sales and Profits.  Franchisor shall have the right to
          --------------------------------
use Franchisee's Gross Receipts, net sales, earnings, or profit projections,
forecasts, or reports in any offering circular or earnings projections prepared
by Franchisor and to identify the Franchised Business as a franchise operation
on which those projections, forecasts and reports are based.

                                  ARTICLE 10
                                 RETAIL OUTLET
              OPERATION, MANAGEMENT, MAINTENANCE, AND INSPECTION

     10.1 Use.  Franchisee shall operate the Franchised Business exclusively
          ---
from the Retail Outlet, and shall make sales only to retail customers.
Franchisee shall not sell any products or other merchandise or perform any
services from a Retail Outlet which have not been approved by Franchi-

                                      17
<PAGE>

sor. Franchisee shall not operate any other business and shall not engage in any
other activity from the Retail Outlet, either under Franchisor's Marks or under
any other trade name, trademark or service mark without the prior written
consent of Franchisor, which consent if granted may be subject to various
conditions, including, but not limited to, requirements designed to apprise the
public that the products or services offered are not associated with or endorsed
by Franchisor.

     10.2 Franchisee Personnel.
          --------------------

              (a) All personnel utilized by Franchisee at its Retail Outlet
shall at all times be and remain employees of Franchisee and none shall be
represented as an employee or agent of Franchisor. Franchisee shall be solely
responsible for the acts of its employees, agents and representatives and shall
take all such actions as may be necessary to cause such persons to comply with
the terms, convenants and conditions of this Agreement.

              (b) Franchisee shall require and cause all of its employees while
engaged in their duties at the Retail Outlet to present a neat, clean appearance
and render competent, sober, proper, efficient and courteous services to the
patrons of the Retail Outlet and shall operate the Retail Outlet and conduct the
Franchised Business in strict accordance with the provisions of this Agreement
and the Operations Manual.

              (c) The Retail Outlet shall have a Designated Manager at all
times. The Designated Manager may be an individual Franchisee or an employee
designated by Franchisee in accordance with the guidelines set forth in the
Operations Manual and approved by Franchisor, and who shall have successfully
completed, to the satisfaction of Franchisor, initial training classes provided
by Franchisor pursuant to Article 7 of this Agreement.

              (d) Upon the incapacity, resignation or unwillingness of the
Designated Manager to continue to serve Franchisee in such capacity, Franchisee
shall notify Franchisor and shall nominate a replacement Designated Manager who
shall complete, to Franchisor's satisfaction, Franchisor's initial training
classes in accordance with Article 7 of this Agreement.

     10.3 Business Hours.  Franchisor may from time to time designate the
          --------------
minimum business days and hours during which Franchisee shall keep the Retail
Outlet open for business. During the term hereof, Franchisee shall continuously
operate the Franchised Business and conduct retail sales of Products at the
Retail Outlet within the Franchise Area and keep it open for business on all
business days and during all business hours designated from time to time by
Franchisor. Franchisee hereby acknowledges and agrees that the business days and
hours designated by Franchisor may, and in all likelihood shall, include
holidays and extended business hours for days preceding holidays and may vary
depending upon the requirements of the various malls and shopping centers where
the Retail Outlet may be located.

     10.4 Payment of Fees and Taxes.  Franchisee shall pay, or cause to
          -------------------------
be paid, any and all real estate and personal property, sales, use, payroll,
withholding and excise taxes, license fees, worker's compensation, unemployment
insurance, disability insurance and all other fees and taxes, regardless of
source or nature, which may be imposed, levied, assessed or charged on, against,
or in connection with, the Retail Outlet including the opening, operation and
maintenance thereof and/or any Product sold or furnished by Franchisee under
this Agreement, the Franchised Business or otherwise, by any federal, state,
county, municipal, or other governmental agency or subdivision which may have
jurisdiction over such Retail Outlet, the Products or the Franchised Business.

     10.5 Compliance With Law.
          -------------------

              (a) Franchisee shall strictly comply with all federal, state,
county, municipal and other governmental agency laws, ordinances and rules and
regulations pertaining, directly or indirectly, to the Retail Outlet and the
Franchised Business conducted therein including, but not

                                      18
<PAGE>

limited to, mislabeling or adulterating any of the Products or Services or
making false, misleading or improper advertising claims with respect thereto.
Franchisee shall pay for all licenses, bonds and deposits made to or required by
any governmental agency or body and/or any utility companies related to such
Retail Outlet.

          (b)  Should Franchisee receive notice from any governmental body or
agency having jurisdiction alleging a violation or infringement, or requiring
any corrective action, Franchisee shall: (i) immediately notify Franchisor by
telecopy or overnight express delivery to be followed by a mailed copy of any
relevant documentation within 24 hours of the occurrence; and (ii) cure the
violation or infringement and take all required corrective action within seven
days of the occurrence or such shorter time as may be specified by the
appropriate governmental body or agency.

          (c)  The provisions of this Section 10.5 will not apply if (i)
Franchisee is following Franchisor's prior written instructions and (ii)
Franchisee notifies Franchisor that Franchisor's instructions would cause
Franchisee's non-compliance with the provisions of this Section 10.5, if
Franchisee has this information.

     10.6 Coin Devices and Vending Machines. Franchisee will not permit the
          ---------------------------------
operation of any music machines, vending machines, or any type of coin-operated
or gambling devices at the Retail Outlet, except such machines as Franchisor may
approve from time to time.

     10.7 Maintenance, Repair, and Renovation. Franchisee shall keep the Retail
          -----------------------------------
Outlet and all improvements, fixtures, furniture, equipment therein and all
signs in good condition, repair and proper working order; perform regular
cleaning, maintenance and upkeep; at all times maintain the interior and
exterior of the Retail Outlet and the surrounding area in the highest degree of
cleanliness, orderliness and sanitation; paint, wallpaper, and/or re-carpet as
necessary in the color scheme designated from time to time in the Operations
Manual; promptly repair any damage to, deterioration of or wear to such
improvements, fixtures, furniture, equipment and signs; and promptly make
replacements as necessary in compliance with Franchisor's then current standards
and specifications.

     10.8 Inspection; Remedy.
          ------------------

          (a)  Franchisor shall be entitled to inspect the Retail Outlet from
time to time to enhance System uniformity, quality control, and insure
compliance with the provisions of this Agreement. Franchisor's personnel,
designated agents and/or representatives shall have the right to enter the
Retail Outlet at any reasonable time and from time to time for the purpose of
examination, conferences with Franchisee or its employees, inspection of the
operation and testing of the Products and services and other items sold and
services provided in the Retail Outlet and for all other purposes in connection
with a determination that the Retail Outlet is being operated in accordance with
the terms of this Agreement, the Operations Manual and other applicable
requirements of Franchisor. Franchisee specifically authorizes Franchisor or its
designated representatives to make, at any and all reasonable times and without
prior notice or request, inspections of the premises, fixtures, supplies,
merchandise and personnel of Franchisee. Franchisee specifically authorizes
Franchisor to permit Franchisor's personnel, designated agents, and/or
representatives to monitor the operation of the cash registers and accounting
records in the Retail Outlet for such periods of time as Franchisor may
determine necessary. Franchisor shall notify Franchisee in writing of any
defects, deficiencies or unsatisfactory conditions discovered at the Retail
Outlet, or any deviation from the plans, methods and systems of Franchisor or
the design, decor or operational characteristics of the Retail Outlet as
detailed in the Operations Manual, or any failure to comply with and maintain
the high standards of Franchisor. Franchisee shall immediately correct or
repair, or, if correction or repair cannot reasonably be made immediately,
commence to correct or repair any such conditions upon being advised of same and
shall thereafter diligently pursue such correction or repair to

                                      19
<PAGE>

completion. If Franchisee fails to make such repairs or corrections or fails to
commence to make such repairs or corrections immediately after receipt of
written notice thereof from Franchisor, Franchisor, in addition to all other
available rights and remedies including the right to terminate this Agreement,
may, but shall not be obligated, to make such corrections or repairs and all
expenses thereof, including without limitation, transportation, lodging, meals
and wages of Franchisor's personnel shall be paid by Franchisee or Franchisee
shall reimburse Franchisor therefore upon demand.

           (b) Should any material deficiency or unsatisfactory condition be
reported more than once within any 30 day period, Franchisor shall have the
right, in addition to all other available rights and remedies, to place a
representative in charge of the Retail Outlet for a period of up to 30 days in
each such instance, and the wages, meals, lodging and transportation for said
representative, which shall be commensurate with that provided for Designated
Managers of other Retail Outlets and other retail establishments of System
Franchisees in the general location of the Franchise Area and shall not exceed
120% of the typical salary of a person performing equivalent services in the Los
Angeles, California area, shall promptly be reimbursed by Franchisee to
Franchisor upon demand.

     10.9  Cooperation. Franchisee shall cooperate with Franchisor in taking any
           -----------
action or refraining from taking any action which, in the judgment of
Franchisor, is necessary or desirable to protect the Name and the Marks and to
promote and enhance the Franchised Business and its image in the community.

     10.10 Best Efforts. Franchisee shall use its best efforts to fully meet and
           ------------
increase demand for the Products within the Franchise Area.

                                  ARTICLE 11
                                   INSURANCE

     11.1  Liability. Franchisee shall obtain and maintain throughout the term
           ---------
of this Agreement, at Franchisee's sole cost and expense, public liability,
property damage and products liability insurance with a single combined
liability limit of not less than $1,000,000, insuring against all liability of
Franchisee and its officers, directors, partners, shareholders, agents or
employees arising out of or related in any manner whatsoever to the Franchised
Business and the Retail Outlet, and the use of occupancy thereof.

     11.2  Fire, Theft, and Extended Coverage. Franchisee shall obtain and
           ----------------------------------
maintain throughout the term of this Agreement, at its sole cost and expense, a
policy of standard fire and extended coverage insurance, with vandalism and
malicious mischief endorsements covering merchandise, fixtures, signs,
improvements and equipment in on or about the Retail Outlet to the extent of
100% of their actual replacement value. The proceeds of this insurance policy
shall be used to replace Franchisee's personal property and inventory and/or
restore the Retail Outlet and the equipment, fixtures, improvements,
merchandises, signs and improvements in or appurtenant to the Retail Outlet that
are the subject of any insured loss.

     11.3  Business Interruption. Franchisee shall obtain and maintain
           ---------------------
throughout this Agreement, at Franchisee's sole cost and expense, business
interruption insurance in an amount adequate to protect Franchisee upon the
happening of any insured event and insure that a Continuing Fee shall be paid to
Franchisor for a period of up to one year if the Retail Outlet is destroyed or
rendered unfit for the conduct of the Franchised Business.

     11.4  Other Insurance Coverage. Franchisee shall obtain and maintain
           ------------------------
throughout the term of this Agreement, at its sole cost and expense, Worker's
Compensation Insurance, disability insurance and all other types of insurance
required by law or by Franchisor from time to time; deemed necessary and
appropriate by Franchisee for its employees' and its own protection; such

                                      20
<PAGE>

additional amounts and types of coverage as required under any lease, sublease
or other arrangement or agreement for the Retail Outlet; and as otherwise
specified in the Operations Manual.

     11.5 Additional Insured; Provisions. All policies provided for herein shall
          ------------------------------
be written with reputable companies authorized to engage in the business of
general liability insurance in the state in which the Retail Outlet is located
and approved by Franchisor. The policies shall contain an endorsement that they
may not be canceled or altered without 20 days prior written notice to
Franchisor. The comprehensive liability policy shall provide that coverage is
primary, and any coverage maintained by Franchisor is in excess thereto, and
insures the performance of the indemnity set forth in Section 12.1 of this
Agreement. Franchisor and GEC shall be named as additional insureds under all
such policies on a separate endorsement written on the carrier's stationery. The
exact names of the Great Earth entities to be included as additional insureds
shall be set forth in the Operations Manual or otherwise provided to Franchisee
by Franchisor. Certificates of Insurance evidencing the policies provided for
herein shall be delivered to Franchisor together with evidence that the premiums
have been paid prior to the commencement of construction of the Retail Outlet
and at least 20 days prior to the expiration of any policy term. Franchisor
makes no representation or warranty that the insurance required by this Article
11 covers all the risks against which Franchisee, the Retail Outlet or the
Franchised Business should be insured.

     11.6 Remedies. In addition to all the other rights and remedies Franchisor
          --------
may have under this Agreement or by law, if Franchisee fails to obtain or
maintain any of the insurance required by this Article 11 within five days of
Franchisor's demand for compliance, Franchisor shall, have the right, but not
the obligation, to obtain and maintain coverage for itself, its affiliates and
Franchisee. Franchisee shall pay Franchisor on demand all charges incurred by
Franchisor for securing such coverage, plus interest at the highest rate then
legally permissible for commercial transactions from the date the charges were
incurred until Franchisor's receipt of payment from Franchisee.

     11.7 Increases. If at any time during the term of this Agreement Franchisor
          ---------
determines that the types or amounts of insurance specified in this Article 11
are inadequate, Franchisor may, by written notice to Franchisee or an amendment
or revision to the Operations Manual, increase the amounts and/or types of
insurance required and Franchisee shall obtain and maintain such increased
insurance and provide Franchisor with a certificate evidencing such increased
coverage within 30 days of receipt of notice from Franchisor or the amendment or
revision to the Operations Manual.

                                  ARTICLE 12
                   INDEMNITY; TRADE SECRETS; NON-COMPETITION

     12.1 Indemnity. Franchisee shall indemnify Franchisor for, and hold
          ---------
Franchisor free and harmless from and against, any and all debts, losses,
obligations, deficiencies, liabilities, claims, damages, fines, fees, refunds,
recalls, payments, awards, good faith settlements, and costs and expenses of any
kind and nature whatsoever (including, without limitation, all attorneys' fees,
costs and other expenses incurred in connection with the investigation,
preparation, prosecution, defense, or settlement of any matter indemnified
pursuant hereto) arising out of, related in any manner whatsoever to, or
incurred in connection with (a) the Franchised Business or the operation of, or
the business conducted at, the Retail Outlet; (b) the sale of Products or other
merchandise; (c) any transaction, agreement, or undertaking entered into between
Franchisee, its employees or agents, and any third party, or as between or among
themselves; (d) Franchisee's use of the Name and Marks, except as otherwise
provided in this Agreement; (e) any unapproved or disapproved advertising,
marketing or promotional activities used or undertaken by Franchisee; (f) breach
by Franchisee of any representation, warranty or covenant made by it in this
Agreement not specifically referred to in this Section 12.1; or (g) any other
action of any type or nature whatsoever which subjects Franchisor to any losses
or liabilities of any type or nature.

                                      21
<PAGE>

     12.2 Proprietary Information.
          -----------------------

               (a) The System, the information contained in the Operations
Manual described in Article 8 of this Agreement, and all other proprietary or
confidential information, formulae, plans, processes, methods, procedures,
techniques, and materials revealed or provided to Franchisee by Franchisor
(collectively, "Proprietary Information") constitute trade secrets developed by
Franchisor which are known only to franchisees and certain authorized employees
of Franchisor and Franchisee shall do all things necessary to preserve the
confidentiality of such Proprietary Information. Franchisee agrees that all the
foregoing and all information Franchisor designates as proprietary information
shall be presumed to be proprietary information and trade secrets belonging to
Franchisor, except to the extent that Franchisee proves that any such
information is in the public domain. In order to prevent the unauthorized use or
disclosure of the Proprietary Information, and in order to maintain the
advantages accruing from the continued secrecy thereof, and to prevent others
from acquiring knowledge of the Proprietary Information, Franchisee agrees that
neither Franchisee nor its officers, directors, employees, agents, or
representatives or any person with an equity interest in Franchisee shall,
during the term hereof, or any time thereafter, directly or indirectly, use for
its own benefit except in accordance with this Agreement, or use for the benefit
of any other person or entity, or disclose, divulge, disseminate, display,
duplicate, reveal, reproduce, publish, sell, show, or communicate the System,
any of the information contained in the Operations Manual, or any of the
Proprietary Information (including, without limitation, any information
regarding the business, operations or secrets of Franchisor, its parent, or any
of its subsidiaries and affiliates which is secret or confidential in nature) to
any person or entity.

               (b) Without limiting the generality of the foregoing, Franchisee
agrees not to disclose the names of any suppliers, manner of operation, plans,
processes, or any other information about or concerning the business of
Franchisor, its parent, subsidiaries or affiliates. Without regard to whether
any of the matters would otherwise be deemed confidential, material or
important, the parties hereby stipulate that, as between them, such matters are
confidential, material and important, and gravely affect the effective and
successful conduct of the business of Franchisor and its goodwill, and that any
breach of the terms of this Section 12.2(b) by Franchisee, its officers,
directors, employees or any person with an equity interest in Franchisee will be
deemed a material breach of this Agreement and that in addition to any other
remedy for breach which Franchisor may have under this Agreement or under law,
it shall have the right to terminate the Agreement forthwith; provided, however,
that no breach by any non-officer employee of Franchisee shall be deemed a
material breach of this Agreement if such employee is promptly terminated from
such employment upon discovery of any such disclosure.

               (c) Franchisee agrees that it shall take such action as may be
required of it in order to assure the safekeeping of the Proprietary
Information, which shall, at minimum include, but not be limited to all of the
following.

               (i) Franchisee shall not make or permit any other person to make
any copies of any written Proprietary Information, nor divulge any Proprietary
Information to Franchisee's employees (except as provided in this Section
12.2(c)(ii) below) or agents, nor reproduce any information relating to the
techniques, plans, methods or operating systems and shall keep all items of
written information in a safe place.

               (ii) Franchisee may divulge Proprietary Information to
Franchisee's employees, provided that the Proprietary Information disclosed to
any single employee shall be limited to that which is necessary for such
employee to properly perform its duties. Franchisor may require that Franchisee
require each such employee, as a condition to commencing and continuing
employment, to sign a "Non-Disclosure Agreement" or similar agreement.
Franchisee shall immediately notify Franchisor of any employee who has made any
unauthorized disclosure of any information in its possession, and shall
discharge such employee forthwith, unless discharge is waived by Franchisor.

                                      22
<PAGE>

               (iii) The Proprietary Information, constituting valuable trade
secrets, shall be disseminated by Franchisor to Franchisee for the sole purpose
of maintaining and operating the Retail Outlet and for no other reason.
Franchisee shall not during the term of this Agreement or thereafter, use any
Proprietary Information to its own benefit other than in the Retail Outlet.

               (The provisions of this Article 12 shall be binding upon
Franchisee forever, including the time after termination or expiration of the
Agreement or after any transfer of the Franchised Business and/or the rights
hereunder in whole or in part.)

     12.3 Competition.
          ------------

               (a) During the term hereof, Franchisee, its agents, officers,
directors, shareholders and employees shall not, without the express written
consent of Franchisor which consent Franchisor may withhold in its sole and
absolute discretion, engage, anywhere in the world, directly or indirectly, by
way of ownership, partnership, shareholdings, employment, consultation or any
other way, in any other business or occupation relating primarily or
substantially to the business, occupation or industry of making, preparing,
marketing, distributing, displaying, or selling, at wholesale or retail,
products or services similar in kind to those developed or featured by
Franchisor or provided, prepared, displayed, marketed, distributed or sold in
the manner developed by Franchisor; provided, however, nothing shall prevent
passive ownership of securities of not more than 5% of a company, which
securities are traded on a national exchange. If any court or other legal body
determines that this provision is too broad, Franchisee agrees to petition the
court to substitute a provision acceptable to the court or other legal body.

               (b) For a period of one year following the termination or
expiration of this Agreement, Franchisee shall not, without the express written
consent of Franchisor which consent Franchisor may withhold in its sole and
absolute discretion, directly or indirectly, as a principal, shareholder, agent,
employee, officer or director of any corporation, or a partner, sole proprietor,
consultant or in any other way, engage within a radius of 25 miles of the
designated franchise area of any Great Earth franchisee or Great Earth Vitamin
Store in any business competitive or substantially competitive with the business
of the type described under this Agreement, in any other business or occupation
relating primarily or substantially to the business, occupation or industry of
making, preparing, marketing, distributing, displaying, or selling, at wholesale
or retail, products or services similar in kind to those developed or featured
by Franchisor or provided, prepared, displayed, marketed, distributed or sold in
the manner developed by Franchisor. If any court or other legal body determines
that this provision is too broad, Franchisee agrees to petition the court to
substitute a provision acceptable to the court or other legal body.

               (c) For purposes of clarification, but not of limitation,
Franchisee hereby acknowledges and agrees that the provisions of Sections
12.3(a) and 12.3(b) shall serve as a prohibition against Franchisee, during the
period referred to therein, directly or indirectly, hiring, offering to hire,
enticing away or in any other manner persuading or attempting to persuade any
officer, employee, agent, lessor, lessee, licensor, licensee, developer,
franchisee, customer, supplier, prospective customer or supplier of Franchisor
to discontinue or alter its relationship with Franchisor.

               (d) It is the intention of Franchisor and Franchisee that the
covenants in this Section 12.3 shall be enforced to the fullest extent
permissible under the laws and public policies of each state and jurisdiction in
which enforcement is sought.

               (e) The parties thereto agree that Franchisor's remedies at law
for breach of the terms of this Section 12.3 will be in adequate, that
Franchisor's damages therefrom will be difficult or impossible to ascertain, and
that the terms of this Section 12.3 shall be specifically enforceable.

                                      23
<PAGE>

               (f) The parties further agree that in order to enforce this
Section 12.3, Franchisor shall be entitled to a temporary and a permanent
injunction by any court of competent jurisdiction against the breach of this
covenant. In addition to any other remedy provided herein or by law to
Franchisor upon breach of this covenant by Franchisee (but not by any of
Franchisee's non-officer employees provided such employee is promptly terminated
from Franchisee's employ upon Franchisee's discovery of such competitive
activities), Franchisor shall have the immediate right to terminate this
Agreement. The parties hereby stipulate that as between them, and without regard
to whether any breach would otherwise be deemed material or important, any
breach of this covenant shall constitute a material and important breach of this
Agreement.

                                  ARTICLE 13
                             TRANSFER OF INTEREST

     13.1 Consent.
          -------

               (a) The rights herein granted to Franchisee are personal and a
material part of the consideration for Franchisor's agreement to enter into this
Agreement is Franchisor's confidence in the business skills and financial
capabilities of the principal(s) of Franchisee. In order to assure the
principal(s) of Franchisee's personal responsibility for the Franchised Business
and to protect the trade name, the Marks, the System and Franchisor's goodwill
and reputation, no person or entity shall succeed to any of the rights of
Franchisee under this Agreement by virtue of any voluntary or involuntary
proceeding in bankruptcy, receivership, attachment, execution, assignment for
benefit of creditors, or other legal process and Franchisee shall not offer to
assign, sell, transfer, mortgage, hypothecate, encumber, use as collateral, or
otherwise dispose all or any part of this Agreement or any rights arising
hereunder without the prior written consent of Franchisor, which consent shall
not be unreasonably withheld but may be conditioned upon the fulfillment of
certain qualifications, requirements, and conditions, including without
limitation, those set forth in Sections 13.3, 13.4 and 13.7, and which consent
may be denied on any reasonable basis including, without limitation, that (i)
Franchisor deems the proposed transferee to be unqualified to operate the
Franchised Business based on Franchisor's assessment of the proposed
transferee's business ability, aptitude, financial capability and stability or
other relevant qualifications; (ii) Franchisee does not propose to assign, sell,
transfer, or otherwise dispose of all of Franchisee's interest in this
Agreement, the Franchised Business and the Retail Outlet including, without
limitation, its location, improvements, equipment, fixtures and signs; and/or
(iii) Franchisee is in default of this Agreement. No transfer shall be made
unless Franchisee assigns to the transferee the lease for the Retail Outlet or,
if Franchisee owns the location of the Retail Outlet, Franchisee grants the
transferee the right to occupy the Retail Outlet for the balance of the Term of
this Agreement. Nothing contained herein shall in any way impair or limit or be
deemed to impair or limit Franchisor's discretion in approving or disapproving
any request to transfer or assign any interest under this Agreement.

               (b) With each request for approval, Franchisee shall submit to
Franchisor the terms and conditions of a proposed sale, assignment, or other
transfer, and copies of all agreements, leases and other documents to be
executed or delivered in connection with said proposed transfer, and
Franchisor's then current Franchise Enrollment Form ("Enrollment Form")
completed by the proposed transferee, as set forth in the Operations Manual or
otherwise provided by Franchisor. Each prospective transferee shall additionally
provide Franchisor with such other personal, financial and credit information
about itself as Franchisor may reasonably request to determine if transferee
satisfies Franchisor's requirements. At least 15 prior days to any approved
transfer, Franchisee shall submit to Franchisor the transfer documents in the
form in which they will be executed by Franchisee and transferee. If the
transfer documents to be executed differ materially from those on which
Franchisor based its approval, Franchisor's approval may be withdrawn. Within

                                      24
<PAGE>

ten days after the completion of an approved transfer, Franchisee shall deliver
a copy of the fully executed transfer documents to Franchisor.

     13.2 Deemed Transfers. The following events, among others, shall be deemed
          ----------------
a transfer or assignment for which Franchisor's consent is required: (a) any
transfer to a corporation or partnership; (b) if Franchisee is a corporation,
any dissolution, merger, consolidation, or other reorganization, or a sale or
transfer in the aggregate of more than 40% of its issued and outstanding capital
stock, or more than 50% of its assets including, without limitation, any public
offering of its capital stock pursuant to any federal or state statute, rule,
regulation, or code pertaining to the offer, sale, or issuance of securities to
the public, or is acquired by or merged with a company whose shares of stock are
publicly held or traded; (c) if Franchisee is a partnership, the withdrawal of a
partner, dissolution of the partnership, or a transfer of a partner's interest
in the partnership or other ownership or management rights; or (d) any change in
actual control (via corporate office or otherwise) of any Franchisee entity. The
consent of Franchisor shall not be required for transfers between parties who
have executed this Agreement, or adult members of their immediate family, or
transfers to a trust in which all trustees and beneficiaries are members of the
immediate family of Franchisee, provided Franchisor is given 30 days prior
written notice of any such transfer and such transfer complies with all other
provisions of this Article 13 and other applicable provisions of this Agreement.

     13.3 Transfer to Corporation or Partnership.
          --------------------------------------

          (a) In addition to the conditions set forth in Sections 13.1 and 13.4
              hereof, and any other reasonable conditions Franchisor may impose,
              Franchisor's consent to an assignment, sale, transfer or other
              disposition of Franchisee's interest in this Agreement or the
              Franchised Business to a corporation may be subject to any or all
              of the following conditions: (i) the corporation is newly
              organized and its activities confined solely to the operation of
              the Franchised Business; (ii) the principal(s) of Franchisee owns
              all the shares of stock of the corporation or, with the consent of
              Franchisor to the transfer of a portion of the shares to others in
              compliance with this Article 13, the principal(s) of Franchisee
              agree in writing to own a majority of the shares of the
              corporation at all times during the term of this Agreement; (iii)
              the corporation maintains "stop transfer" instructions against the
              transfer, on its records, of any securities with voting rights
              subject to the restrictions of this Article 13 and issues no such
              securities unless the following printed legend appears legibly and
              conspicuously on the face thereof: "The transfer of this stock is
              subject to the terms and conditions of a Franchise Agreement with
              Great Earth International Franchising Corp.,
          (b) dated _____________________."; (iv) a principal of Franchisee
              agrees to serve as Chief Executive Officer of the corporation at
              all times during the term of this Agreement; and (v) each
              shareholder of Franchisee executes a personal guarantee of the
              corporation's obligations to Franchisor.

          (b) In addition to the conditions set forth in Sections 13.1 and 13.4
hereof, and any other reasonable conditions Franchisor may impose, Franchisor's
consent to an assignment, sale, transfer or other disposition of the Franchise
or other rights, duties and obligations under this Agreement to a partnership
may be subject to any or all of the following conditions: (i) Franchisor
approves each of the proposed partners in accordance with Section 13.1(a); (ii)
the partners execute a partnership agreement that provides that no interest in
the partnership may be transferred or changed without the prior written consent
and approval of Franchisor; and (iii) the partnership is a general partnership.

     13.4 Additional Conditions; Transfer Fee. No transferee may succeed to
          -----------------------------------
Franchisee's interest in this Agreement or operate the Franchised Business in
place of Franchisee unless and until: (a)

                                      25
<PAGE>

all of Franchisee's accrued monetary obligations to Franchisor, its subsidiaries
or affiliates have been paid, all other outstanding debts and obligations
related to the Retail Outlet or the Franchised Business have been satisfied, and
any breach of Franchisee's contractual obligations to Franchisor has been cured;
(b) Franchisee has executed a general release in favor of Franchisor, in form
satisfactory to Franchisor, of any and all claims against the Franchisor and its
officers, directors, shareholders, attorneys and employees or agents, in their
corporate and individual capacities; (c) the transferee, an equity owner of
transferee, and/or a Designated Manager has satisfactorily completed the initial
training provided for in Article 7 prior to the transfer except as otherwise
permitted by Franchisor in its sole discretion; (d) the transferee has agreed in
writing to be bound by the Franchise Agreement and, if Franchisor in its sole
discretion requires, has executed Franchisor's then current form of Great Earth
Franchise Agreement being offerred to prospective System franchisees with
provisions relating to Initial Franchise Fee and Opening Fee deleted and the
provision relating to the term approximately revised; (e) the transferee has the
right to occupy the Retail Outlet for the balance of the term of the Agreement;
(f) Franchisee has delivered to Franchisor a copy of the final signed agreements
between Franchisee and the transferee; (g) Franchisee agrees that the covenants
of Article 12 shall survive the transfer of the Agreement and/or Retail Outlet;
and (h) either Franchisee or the transferee, as they may decide between them,
pays to Franchisor a transfer fee of $7,500 ("Transfer Fee") plus all of the
Franchisor's out-of-pocket costs (in the maximum amount of $2,000) incurred in
connection with the transfer, including the costs of investigating and approving
the transferee, training and qualifying the transferee/and or its designee, and
all legal costs incurred by Franchisor. The Transfer Fee plus Franchisor's
out-of-pocket costs as specified above are payable with respect to each separate
transaction.

     13.5 Effect; Information. Any attempt to assign, sell, transfer, encumber,
          -------------------
or otherwise dispose of any interest in this Agreement or the Franchised
Business except in strict compliance with the provisions of this Agreement shall
be null and void. Franchisor's consent to one assignment, sale, transfer,
encumbrance or other disposition shall not be deemed a waiver of this provision
or a consent to a subsequent assignment, sale, transfer, encumbrance or other
disposition. Franchisor's approval of any proposed transfer shall not be
construed as a warranty or representation by Franchisor that the terms and
conditions of the proposed transfer are economically sound or that the proposed
transferee will be capable of successfully conducting the Franchised Business.

     13.6 Transfer by Franchisor. Franchisor shall have the right to sell,
          ----------------------
assign, or encumber all or any portion of its interest in this Agreement at any
time so long as the person or entity that will become responsible for the
performance of the obligations of Franchisor hereunder shall be financially
responsible and economically capable of performing those obligations and shall
expressly assume those obligations in writing at the time of transfer.

     13.7 Right of First Refusal. Franchisee shall give Franchisor written
          ----------------------
notice of its intention to assign, sell, transfer, encumber or otherwise dispose
of all or any portion of its interest in this Agreement or the Franchised
Business, with or without consideration, or to list it with a broker prior to
placing any advertisement, execute a listing agreement, or otherwise offer any
interest in this Agreement or the Franchised Business for assignment, sale,
transfer, encumbrance or other disposition. Franchisor or its nominee shall have
the right of first refusal on any such assignment, sale, transfer, encumbrance,
or other disposition and no offer to sell, transfer, assign, encumber or
otherwise dispose of any interest in this Agreement or the Franchised Business
may be made without a prior offer to Franchisor. The proposed offer shall be
submitted by Franchisee to Franchisor in writing and shall set forth the exact
terms and conditions of the proposed sale, including any brokerage commissions
payable in connection with such sale, and Franchisee shall provide Franchisor
with such additional information regarding the proposal as Franchisor may
reasonably request. Franchisor shall have 30 days within which to accept the
offer in writing. Failure of Franchisor to accept within 30 days shall
constitute rejection. If rejected, Franchisee shall have one month to complete
the

                                      26
<PAGE>

transaction proposed upon the same terms and conditions as contained in the
offer to Franchisor. Franchisee shall not assign, sell, transfer, encumber, or
otherwise dispose of any interest in the Agreement or the Franchised Business
upon terms and conditions less favorable than those offered to Franchisor and
any material changes in the terms of any offer prior to closing shall constitute
a new offer subject to the same rights of first refusal by Franchisor or its
nominee as in the case of an original offer. Transfers between persons who have
executed this Agreement and adult members of their immediate family shall not be
subject to a right of first refusal by Franchisor.

     13.8  Transfers Upon Death; Incapacity.  Notwithstanding any of the
           --------------------------------
foregoing, in the event of death or legal incapacity of Franchisee or a person
with an equity interest in Franchisee, such person's interest in this Agreement
and the Franchised Business will transfer according to that person's will or the
laws of intestacy, as the case may be, provided that adequate provision is made
for the management of the Franchised Business, the transferee complies with the
training requirements of Article 7 within 90 days of the death or incapacity of
Franchisee or a person with an equity interest in Franchisee, and the transferee
is one or more of the decedent's immediate family or a trust in which all of the
trustees and beneficiaries are members of the decedent's immediate family. A
transfer pursuant to this Section 13.8 shall be free of Franchisor's right of
first refusal pursuant to Section 13.7 and the Transfer Fee specified in Section
13.4 provided the other provisions of this Article 13 are complied with and the
transferee complies with the provisions of Article 7 as set forth above.
Franchisor shall be reimbursed for its out-of-pocket costs incurred in
connection with a transfer pursuant to this Section 13.8 as provided in Section
13.4 of this Agreement.

                                  ARTICLE 14
                            DEFAULT AND TERMINATION

     14.1  Cause Required.  Franchisor may unilaterally terminate this Agreement
           --------------
only if there has been a material violation of it or any other contract, lease,
or undertaking to which Franchisee or any person with an equity interest in
Franchisee and Franchisor, its parent, or any of its subsidiaries or affiliates
are parties. A material violation shall include any failure by Franchisee to
comply substantially with any obligation, duty, covenant, promise, or agreement
contained in this Agreement, including without limitation, those acts or
omissions specified in this Article 14.

     14.2  Termination Without Prior Notice.  Franchisor shall have the right to
           --------------------------------
terminate this Agreement immediately and without prior notice to Franchisee upon
the occurrence of any or all of the following events, each of which shall be
deemed an incurable breach of this Agreement:

           (a)  To the extent permitted by law, if Franchisee, a person with an
equity interest in Franchisee, any entity controlling, controlled by, or under
common control with Franchisee, or any person or entity which guarantees the
obligations of Franchisee pursuant to the terms of this Agreement or any other
agreement between Franchisee and Franchisor, its parent or any of its
subsidiaries or affiliates (any such person may be hereinafter referred to as
the "Related Person"), or the Franchised Business shall become insolvent, be
declared bankrupt or make an assignment of all or a substantial part of its
assets to or for the benefit of any creditor, or admit its inability to pay its
debts as they come due or if a receiver, temporary or permanent, of the property
of Franchisee or a Related Person shall be appointed by a court of competent
jurisdiction; if the Franchised Business or Retail Outlet is seized, taken over
or foreclosed by a government official in the exercise of its duties, or seized,
taken over, or foreclosed by a creditor, lienholder or lessor, provided that a
final judgment against Franchisee remains unsatisfied for 30 days (unless a
supersedeas or other appeal bond has been filed); or if a levy of execution has
been made upon the Agreement, the Franchised Business, or upon any property used
in the Franchised Business, and it is not discharged within five days of such
levy; or

                                      27
<PAGE>

          (b)  If Franchisee abandons the Retail Outlet and Franchised Business
by failing to operate the Franchised Business or keep the Retail Outlet open
during normal business hours for five consecutive days during which Franchisee
is required to operate the business under the terms of this Agreement, or any
shorter period after which it is not unreasonable under the facts and
circumstances for Franchisor to conclude that Franchisee does not intend to
continue to operate the Retail Outlet and Franchised Business, unless such
failure to operate is due to fire, flood, earthquake or other similar causes
beyond Franchisee's control or Franchisor approves Franchisee's action in
writing; or

          (c)  If Franchisee or any person with an equity interest in Franchisee
makes any material misrepresentations to Franchisor or causes or authorizes any
act or omission or engages in any conduct which reflects materially and
unfavorably upon or impairs, endangers or damages the operation and reputation
of the Franchised Business, the System, the Name, the Marks or the goodwill
associated with any of them, and such violation was make knowingly, and
Frachisee failed to cure same promptly in accordance with this Agreement, or a
violation of this Section 14.2(c) occurred once previously during the preceding
12 months; or

          (d)  If any permit, license, or governmental approval required for the
operation of the Franchised Business or the Retail Outlet expires or is
suspended or revoked and has not been reinstated within ten days of expiration,
suspension, or revocation or if Franchisee otherwise fails for a period of ten
days after notification of noncompliance from Franchisor or any governmental
agency or authority, to comply with any federal, state or local law or
regulation applicable to the Retail Outlet or the operation of the Franchised
Business; or

          (e)  If Franchisee fails to fully and timely perform any material
covenant or obligation for which Franchisee has received a notice of default or
demand for cure from Franchisor on two or more occasions within the preceding 12
months; or

          (f)  If Franchisee or any person with an equity interest in Franchisee
is convicted of a felony or any other criminal misconduct which is relevant to
the operation of the Franchised Business; or

          (g)  If Franchisee violates the provisions of Article 13 of this
Agreement or otherwise attempts to or does assign, sell, transfer, or encumber
the Name of any of the Marks without Franchisor's prior written consent; or

          (h)  If Franchisee fails to immediately and fully comply with any
Product recall;

          (i)  Franchisor makes a determination that continued operation of the
Franchised Business by Franchisee will result in a material danger to public
health or safety; or

          (j)  If Franchisee has knowingly either inaccurately reported or
withheld reporting, or any person with an equity interest in Franchisee has
caused or authorized Franchisee to inaccurately report or withhold reporting any
gross receipts; or

          (k)  If Franchisee does not permit Franchisor or its representatives
to inspect the Retail Outlet or the Franchised Business or examine or audit the
books and records of Franchisee or allow a field auditor to monitor Gross
Receipts; or

          (l)  If Franchisee or a person with an equity interest in Franchisee
discloses, divulges, disseminates, displays, duplicates, reveals, reproduces,
publishes, sell, shows, or communicates the System, any of the contents of the
Operations Manual, or any Proprietary information of Frachisor in violation of
the provisions of this Agreement; or

                                      28
<PAGE>

          (m)  If Franchisee or a person with an equity interest in Franchisee
defaults in the performance of any of its covenants, duties, or obligations
pursuant to any other agreement between Franchisee or a person with an equity
interest in Franchisee and Franchisor, its parent, or any of its subsidiaries or
affiliates, or any agreement by which Franchisee occupies the Retail Outlet and
Franchisee fails to cure any such default within the time for cure provided by
the applicable agreement; or

          (n)  If Franchisee or its Designated Manager fails to satisfactorily
complete Franchisor's initial training classes (or equivalent training approved
by Franchisor, if any), or if Franchisee employs in the Retail Outlet any
employee who has not satisfactorily completed such training programs from time
to time required by Franchisor pursuant to Article 7 of this Agreement; or

          (o)  If Franchisee shall fail to comply with any other provision of
Article 7 of this Agreement on three or more occasions; or

          (p)  If Franchisee shall fail to reimburse Franchisor any sums for
which Franchisee has the obligation to reimburse Franchisor pursuant to this
Agreement within five days after Franchisor's written demand therefore.

     14.3 Termination With Notice. Franchisor may terminate this Agreement upon
          -----------------------
the occurrence of any of the following:

          (a)  If Franchisee fails to pay any Continuing Fee or other fees,
Program Contributions, or other amounts due to Franchisor, its parent,
subsidiaries or affiliates within five days after receipt of written notice that
such fees are overdue; or

          (b)  If any real property, improvements, equipment, fixtures, designs,
plans, structures, construction or decorations are used, or quality of work is
done, whether prior to the opening of a Retail Outlet or thereafter, which have
not been approved by Franchisor in writing pursuant to Article 8 of this
Agreement, or if Franchisee makes, attempts to make, permits or suffers any
changes in the terms and conditions of its lease or purchase arrangements, or
both, without the prior written approval of Franchisor, and Franchisee fails to
cure such default within 14 days after receipt of Franchisor's written notice of
default; or

          (c)  If Franchisee shall default in any performance or completion of
any of the terms, conditions, covenants and agreements hereof and fails to cure
such default within 15 days after receipt of Franchisor's written notice of
default; or

          (d)  If Franchisee fails to obtain a lease for the Retail Outlet
within 90 days of the execution of this Agreement in accordance with Section
3.1(b), fails to commence and diligently pursue to completion the design,
construction, equipping and opening of the Retail Outlet, fail to open the
Retail Outlet for business to the public within 120 days of the execution of
this Agreement, or fail to relocate the Retail Outlet within 120 days of
learning that its right to occupy the Retail Outlet will be terminated, and/or
fails to cure any of these defaults within 30 days after receipt of Franchisor's
written notice of default; or

          (e)  If Franchisee uses the Name or Marks in any manner not
permitted in this Agreement or fails to comply with Section 10.1 of this
Agreement regarding use of the Retail Outlet and fails to cure such default
within seven days after receipt of Franchisor's written notice of default; or

          (f)  If Franchisee sells any Products or other merchandise not
approved by Franchisor in violation of Section 4.6(a) of this Agreement or uses
any unapproved or disapproved advertising

                                      29
<PAGE>

materials in violation of Section 6.2 hereof and fails to cure such default
within 24 hours after receipt of Franchisor's written notice of default; or

          (g)  If Franchisee shall fail to immediately commence to correct or
repair any deficiency, defect or unsatisfactory condition or diligently pursue
same to completion pursuant to Section 3.4(a) of this Agreement, and Franchisee
fails to cure such default within five days after receipt of Franchisor's
written notice of default; or

          (h)  Except as otherwise provided in this Agreement, Franchisor may
terminate this Agreement if Franchisee fails to cure a breach by Franchisee, any
person with an equity interest in Franchisee, or any guarantor of Franchisee, of
this Agreement, any other contract, agreement, or undertaking between
Franchisee, its affiliates, guarantors or any person with an equity interest in
Franchisee and Franchisor, its parent, subsidiaries, or affiliates within 30
days after receipt of written notice from Franchisor describing the breach. If
the breach cannot reasonably be cured within 30 days, the time for Franchisee
to effect a cure shall be extended as reasonably necessary, but in no event
longer than an additional 30 days, provided Franchisee immediately commences a
cure and diligently pursues it to completion.

     14.4 Statutory Limitations.  Notwithstanding any other provision of this
          ---------------------
Agreement, if any valid, applicable law, rule or regulation limit Franchisor's
termination rights or require longer notice periods than those set forth in this
Article 14, this Agreement shall be amended as necessary to conform with the
requirements of that law, rule or regulation and this Agreement shall remain in
effect until the required notice period has expired.

     14.5 Prompt Cure.  If Franchisee receives written notice from Franchisor to
          -----------
cure a breach or violation (which may include a description of the method of
cure required), Franchisee shall commence to cure immediately upon receipt of
such notice and effect a complete cure and remedy all damage caused by that
breach or violation as completely as possible within the shortest possible time,
but in no event more than the time period specified in this Article 14, and
Franchisee shall take any and all action necessary to prevent a recurrence of
that same breach or violation.

     14.6 Description of Default.  The description of a default by Franchisor in
          ----------------------
any notice to Franchisee shall not in any way preclude Franchisor from
specifying additional or supplemental defaults in any action, hearing or suit
related to this Agreement or its termination or expiration.

     14.7 Alternate and Cumulative Remedies.  Notwithstanding the termination of
          ---------------------------------
this Agreement or any provision herein to the contrary. Franchisor shall have
the right to exercise any and all remedies available to it at law or in equity,
including without limitation, specific performance and direct, indirect,
special, incidental, consequential and any and all other damages to which
Franchisor may be entitled. All rights and remedies provided herein shall be in
addition to and not in substitution of all other rights and remedies available
to a party at law or in equity. Notwithstanding any termination or expiration of
this Agreement, Franchisor shall retain all rights and remedies given it by this
Agreement or by law and Franchisee shall remain fully liable for the performance
of its duties and obligations arising out of this Agreement or the Franchised
Business, including without limitation, all amounts then due to Franchisor, its
parent, subsidiaries or affiliates, or to become due as a result of termination
or expiration, the salaries of Franchisee's employees and all taxes related to
those salaries, all unpaid sales taxes and all penalties incurred as a result of
non-payment, and all costs, expenses, and damages incurred and profits lost by
Franchisor.

     14.8 Rights and Obligations on Termination or Expiration.  On termination
          ---------------------------------------------------
or expiration of the Agreement for any reason, Franchisee shall:

          (a)  Render to Franchisor within ten days of the date of expiration or
termination, a final accounting for the Franchised Business and pay to
Franchisor all payments due or to become

                                      30
<PAGE>

due to Franchisor, its parent, subsidiaries or affiliates pursuant to this
Agreement, including all Continuing Fees or other payments specified in Section
5.4 hereof to the end of the then current term of this Franchise Agreement and
all damages arising out of or related to the termination, which obligation shall
be a lien in favor of Franchisor on the all assets utilized by Franchisee in the
operation of the Franchised Business at the Retail Outlet, including, without
limitation, all improvements, fixtures, furnishings, equipment, personal
property, supplies, saleable inventories and signs ("Retail Outlet Assets").
Franchisor shall have the right to audit Franchisee's Records and inventories in
accordance with Article 9 of this Agreement and Franchisee shall be liable for
any deficiency and the expenses of the audit as set forth in Article 9 of this
Agreement.

           (b)  Immediately cease to operate the Franchised Business. All rights
granted to Franchisee pursuant to this Agreement shall immediately cease, and
Franchisee shall have no further rights to the use of the Name, Marks or System.
Franchisee shall immediately return to Franchisor all information pertaining to
the System, Franchisee's copy of the Operations Manual and all amendments, and
all Proprietary Information. Franchisee shall immediately cease using the Name,
the Marks and other trade names, trademarks, service marks, symbols, slogans,
and indicia relating thereto or to Franchisor, its parent, subsidiaries,
affiliates or licensor. Franchisee shall immediately cease and desist from using
any of the trade dress, plans, methods, System, Operations Manual and
Proprietary Information and shall remove all indicia of any nature of its former
relationship as a Franchisee of Franchisor. Franchisee shall make such
modifications and alterations as necessary or as Franchisor may reasonably
request to distinguish the appearance of the Franchisee's retail outlet from
other Retail Outlets. Franchisee shall not thereafter directly or indirectly
represent itself as a Franchisee of Franchisor or do business under any name or
in any manner that might tend to give any member of the public an impression
that Franchisee is operating a Retail Outlet under the Great Earth System or
providing or selling any of Franchisor's Products or any items substantially
similar thereto.

           (c)  Without limitation as to any other provisions contained in this
Agreement, both parties hereby acknowledge and agree that the rights and
obligations under this Section 14.8 shall survive the termination of this
Agreement and both parties may specifically enforce the terms thereof.

     14.9  Termination Procedure.  Termination of this Agreement shall be
           ---------------------
effected by Franchisor upon any occurrence by Franchisor giving notice to
Franchisee, unless such notice would result in Franchisor or any other party
(with the exception of Franchisee) incurring any additional harm, liability or
loss or would slow any attempt on the part of Franchisor to correct the breach.

     14.10 Additional Rights of Franchisor Upon Termination. In addition to
           ------------------------------------------------
the other rights granted to Franchisor herein, upon termination or expiration of
this Franchise, Franchisor may, within 45 days thereafter, at its option:

           (a)  Assume Franchisee's status and replace Franchisee as lessee
under any equipment lease used in connection with Franchisee's business and/or
any lease for the Retail Outlet, and Franchisee, upon exercise of those rights
by Franchisor, will be fully released and discharged from future rents, other
lease charges and other future liabilities under the particular lease by
Franchisor if specifically permitted under the lease (although not from any
liability for unpaid amounts or rents or any other liability to the lessor under
any such lease existing upon said exercise date). If Franchisee owns the
premises containing the Retail Outlet, Franchisee shall, at Franchisor's
option, lease the Retail Outlet premises to Franchisor or its designee for a
term of the same duration as the then remaining term of this Agreement, at the
same rental charged for comparable locations in the same geographic area.
Franchisor shall be permitted to deduct and withdraw from the rent to be paid to
Franchisee, all sums due and owing or to become due and owing Franchisor, its
parent or its subsidiaries, and all sums owed by Franchisee to third parties in
connection with the operation of the Franchised Business or Retail Outlet.

                                      31

<PAGE>

          (b) Purchase all or any portion of the Retail Outlet Assets and any
other materials and supplies bearing Franchisor's Name or the Marks.
Franchisor's purchase price for the portion of Franchisee's saleable inventory
or supplies purchased directly from Franchisor, its parent, subsidiaries or
affiliates shall be Franchisee's cost. Franchisor's purchase price for all of
the remaining Retail Outlet Assets utilized by Franchisee in the operation of
its Retail Outlet shall be the fair wholesale market value thereof ("Value"). In
addition, Franchisor shall be permitted to deduct and withdraw from the purchase
price to be paid to Franchisee for any such items, all sums due and owing or to
become due and owing Franchisor, its parent or its subsidiaries, and all sums
owed by Franchisee to third parties in connection with the operation of the
Franchised Business or Retail Outlet. In determining the Value of such items,
the parties shall exclude any factor or increment for goodwill or going-concern
value and other intangibles and where applicable will take into consideration
depreciation in an amount equal to the actual depreciation taken by Franchisee
on its federal income tax return. Except as provided below, the purchase price
will be paid by Franchisor's check against delivery of a bill of sale at the
closing of any such purchase, which will occur no later than 30 days from the
date of the exercise of the option. Franchisor shall not have the right to
purchase Franchisee's Retail Outlet Assets if the termination of the Agreement
directly resulted from Franchisor's material breach of the terms, conditions and
covenants of this Agreement if the parties are unable to reach agreement as to
the Value of the Retail Outlet Assets of Franchisee's business to be purchased
by Franchisor, the parties are to appoint an appraiser to make such
determination whose determination will be binding upon the parties. The fees and
expenses of such appraisal shall be paid in equal portions by the parties.
Payment of the purchase price will be paid by Franchisor's check against
delivery of a bill of sale at the closing of any such purchase, which will occur
at the time and location set by Franchisor.

                                  ARTICLE 15
                     ARBITRATION, OTHER RELIEF; VENUE; LAW

     15.1 Arbitration. Except as otherwise provided in Section 15.2 of this
          -----------
Agreement, any dispute between Franchisor or any of its Affiliates, on the one
hand, and Franchisee and/or its Affiliates, on the other hand, arising out of,
relating to, or referencing this Franchise Agreement or its breach in any way,
(including, without limitation, any claim sounding in tort arising out of the
relationship created by this Franchise Agreement and any claim that this
Franchise Agreement or any part of it is invalid, illegal, or otherwise voidable
or void) shall be resolved by submission to binding arbitration by the American
Arbitration Association ("AAA"). Except as specifically modified by this Article
15, the AAA Commercial Arbitration Rules shall apply to all arbitrations.

     "Affiliates", as used in this Article 15, includes, without limitation, all
shareholders, partners, owners, direct and indirect parents and subsidiaries,
all affiliates thereof, and all officers, directors, employees, and agents of
the foregoing, acting in the course of conducting the business activities
related to Franchisor or Franchisee, as the case may be.

     15.2 Disputes Not Subject to Arbitration. The following disputes are not
          -----------------------------------
subject to arbitration as set forth in this Article 15:

     (a)       Any claim by Franchisor for monies due to Franchisor by
Franchisee;

     (b)       Any disputes relating to (i) Franchisee's use of the Name, Marks,
or any other mark in which Franchisor or any of its affiliates has an interest;
(ii) acts which otherwise violate Franchisee's obligations under Article 1 of
this Franchise Agreement; or (iii) conduct which is alleged to otherwise
infringe the intellectual property rights of Franchisor or any of its
affiliates;

     (c)       any dispute relating to the assignment of interests in violation
of Article 13 of this Agreement;

                                      32
<PAGE>

     (d)   Any dispute for which Franchisor is entitled to terminate this
Franchise Agreement without prior notice under the provisions of Section 14 of
this Franchise Agreement;

     (e)   Any dispute in any way relating to the scope, application or
enforceability of this Article 15; and

     (f)   Any dispute, other than those enumerated above, in which a temporary
or preliminary injunctive relief is sought, but only to the extent of
proceedings for such relief, as further provided in Section 15.6 hereof.

     15.3  Law; Venue. Except as specifically modified by this Article 15, New
           ----------
York law shall be applied to all arbitrated issues. Notwithstanding any
provision of this Agreement relating to under which state laws this Franchise
Agreement shall be governed by and construed, all issues relating to
arbitrability or the enforcement of the agreement to arbitrate contained herein
shall be governed by the Federal Arbitration Ace (9 U.S.C. Section 1 et. seq.)
and the federal common law of arbitration. All arbitration hearings and other
arbitration proceedings shall take place in Nassau County, New York, or if
Franchisor so elects, in the county where the principal place of business of
Franchisee is then located.

     15.4  Self-Executing; Severability; Default; Limitation of Damages. The
           ------------------------------------------------------------
arbitration provisions of this Article 15 shall be deemed to be self-executing
and shall remain in full force and effect after expiration or termination of
this Franchise Agreement. Franchisor and Franchisee agree that arbitration
shall be conducted on an individual, and not a class-wide or multiple plaintiff
basis. Should either party fail to appear at any properly noticed arbitration
proceeding, an award may be entered against that party by default or otherwise
notwithstanding the failure to appear. Judgment upon an arbitration award may be
entered in any court having competent jurisdiction and shall be binding, final
and non-appealable. No punitive or exemplary damages shall be awarded against
either Franchisor, Franchisee, or entities related to either of them in an
arbitration proceeding or otherwise, and are hereby waived. The provisions of
this Article 15 shall be construed as independent of any other covenant or
provision of this Franchise Agreement; provided, however, that if a court of
competent jurisdiction determines that any of these provisions are unlawful in
any way, the court shall modify or interpret those provisions to the minimum
extent necessary to cause them to comply with the law.

     15.5  Time Limitation. Franchisor and Franchisee agree that no action
           ---------------
(whether arbitration, or court proceedings seeking damages, injunctive,
equitable, or other relief, including but not limited to rescission) will be
maintained by either Franchisor or Franchisee to enforce any liability or
obligation of the other party, whether arising from this Franchise Agreement or
otherwise, unless brought before the expiration of the earlier of (a) one year
after the date of discovery of the facts resulting in the alleged liability or
obligation; or (b) two years after the date of the first act or omission giving
rise to the alleged liability or obligation. Should any state or federal law
mandate or permit, by notice or otherwise, a shorter period for bringing any
claim or action, that shorter period shall apply. Notwithstanding the
foregoing, an action to enforce a judgment obtained in any arbitration or other
permitted proceeding may be brought as permitted by law.

     15.6  Injunctive or Extraordinary Remedies. Notwithstanding the provisions
           ------------------------------------
of this Article 15, because the Franchised Business is part of a system of
commercial establishments having a common appearance and presenting a uniform
public identity and Franchisee's failure to comply with the terms of this
Franchise Agreement would cause irreparable damage to Franchisor, other System
fanchisees, and the Name, the Marks, and the System, should Franchisee fail to
comply with any of its obligations pursuant to this Franchise Agreement, other
than its obligations to pay money to Franchisor, Franchisor shall have the right
to bring an action in any court of competent jurisdiction for injunctive or
other extraordinary relief, without the necessity of posting any bond (and if
bond

                                      33

<PAGE>

shall nevertheless be required by a court of competent jurisdiction, the parties
agree that the sum of $100 shall be sufficient bond) to obtain a decree of
specific performance enforcing those obligations and/or an injunction against
Franchisee's continued conduct in violation of this Franchise Agreement, either
before or during the pendency of any arbitration or other proceedings. This
coverant shall be independent, severable, and enforceable notwithstanding any
other rights or remedies of Franchisor.

     15.7  Venue. The parties acknowledge that Franchisor operates a nationwide
           -----
franchise system, with franchisees located in numerous different states and in
numerous counties and cities within such states. Accordingly, the parties hereby
agree as follows:

           (a)   ANY AND ALL COURT PROCEEDINGS ARISING FROM MATTERS DESCRIBED IN
SECTION 15.2 HEREOF SHALL BE BROUGHT IN, AND ONLY IN, THE UNITED STATES DISTRICT
COURT FOR THE SOUTHERN DISTRICT OF NEW YORK (NEW YORK, NEW YORK). NO INDIVIDUAL
OR ENTITY (WHETHER NAMED OR OTHERWISE DESIGNATED) SHALL BE JOINED AS A PARTY TO
SUCH PROCEEDINGS IF SUCH JOINDER HAS THE EFFECT OF DESTROYING FEDERAL COURT
JURISDICTION UNLESS THAT INDIVIDUAL OR ENTITY IS A NECESSARY PARTY TO THE
PROCEEDING AS A MATTER OF LAW. WHERE THERE IS NO UNITED STATES DISTRICT COURT
HAVING JURISDICTION OVER THE DISPUTE, THE PROCEEDING MAY BE INITIATED IN, AND
ONLY IN, A COURT OF NEW YORK HAVING COMPETENT JURISDICTION IN OR ABOUT NEW YORK
COUNTY, NEW YORK. FRANCHISOR AND FRANCHISEE HEREBY CONSENT TO THE EXERCISE OF
JURISDICTION BY SUCH COURTS.

           (b)   THE PARTIES AGREE THAT ALL DISPUTES ADMITTED TO THE COURT
PURSUANT TO SECTION 15.2 SHALL BE TRIED TO THE COURT SITTING WITHOUT A
JURY, NOTWITHSTANDING ANY STATE OR FEDERAL CONSTITUTIONAL OR STATUTORY RIGHTS OR
PROVISIONS.

           (c)   NO PUNITIVE OR EXEMPLARY DAMAGES SHALL BE AWARDED AGAINST
EITHER FRANCHISOR OR FRANCHISEE, OR ANY AFFILIATES OF EITHER OF THEM, IN ANY
PROCEEDING ARISING UNDER SECTION 15.2 HEREOF AND ALL CLAIMS TO SUCH DAMAGES ARE
HEREBY WAIVED.

     15.8  Governing Law. This Agreement and the totality of the legal relations
           -------------
among the parties hereto shall be governed by the construed in accordance with
the laws of the State of New York, except (i) for matters within (A) the purview
                                   ------
of the federal Lanham Act or (B) the Federal Arbitration Act, which matters
shall be construed in accordance with such federal laws, as applicable; and (ii)
that matters which pertain to (A) the franchise relationship between Franchisor
and Franchisee, (B) termination or renewal of this Agreement, (C) restrictions
on the ability of Franchisee to compete with Franchisor or other franchisees of
Franchisor and/or (D) disclosure requirements regarding the offer or sale of the
Franchise shall be governed by the statutes or regulations of the state in which
Franchisee is domiciled on the date of this Franchise Agreement; and (iii) the
applicable laws, rules, and regulations of the State of New York shall apply to
court proceedings brought in New York.

     15.9  Remedies Cumulative. The breach, nonperformance, or default by
           -------------------
Franchisee shall entitle Franchisor to any and all remedies at law or in equity,
in addition to any remedies and powers set forth in this Agreement or in any
other instruments given in connection herewith, and such remedies and powers at
law, in equity, and/or under this Agreement and such other instruments shall be
cumulative and not exclusive and may be exercised singularly or cumulatively.

                                      34
<PAGE>

                                  ARTICLE 16
                     ATTORNEYS' FEES AND COLLECTION COSTS

     16.1 Attorneys' Fees.  Should any action or proceeding be brought to
          ---------------
enforce rights pursuant to any portion of this Agreement, the prevailing party
shall be entitled to recover reasonable attorney's fees as costs of suit (and
not as damages).  For purposes of this Section 16.1, prevailing party shall mean
the party who is legally entitled to recover costs of suit. A party not entitled
to recover costs of suit shall not recover attorney's fees pursuant to this
Section 16.1. Neither the amount of attorney's fees awarded to a party nor the
portion of an award to a party equal to the amount offered to that party in any
statutory offer to compromise shall be included in calculating the amount of a
judgment for purposes of determining whether a party is entitled to recover
costs or attorney's fees.

     16.2 Collection and Termination Costs.  Franchisee shall pay Franchisor on
          --------------------------------
demand all attorneys' fees and other expenses incurred by Franchisor in
connection with the collection of any sums past due from Franchisee pursuant to
this Agreement and/or the termination of this Agreement, whether or not a legal
proceeding is commenced or final judgment is obtained, unless Franchisee is
awarded attorneys' fees pursuant to Section 16.1 in a lawsuit brought by
Franchisor to collect those sums or terminate Franchisee's interest.

                                  ARTICLE 17
                                 MISCELLANEOUS

     17.1 Entire Agreement.  This Agreement and the documents referred to herein
          ----------------
constitute the entire, full and complete agreement between Franchisor and
Franchisee concerning the subject matter hereof and supersede all prior
agreements.  No other representations have induced Franchisee to execute this
Agreement.  Any and all other undertakings and agreements are merged herein.  No
amendment, change or variance from this Agreement shall be binding on either
party unless mutually agreed to by the parties and executed by their duly
authorized officers or agents in writing.

     17.2 Survival of Covenants.  The covenants contained in this Agreement
          ---------------------
which by their terms require performance by the parties after the expiration or
termination of this Agreement shall be enforceable notwithstanding the
expiration or other termination of this Agreement for any reason whatsoever.

     17.3 Incorporation of Recitals.  The recitals set forth at the head of this
          -------------------------
Agreement are incorporated herein as if fully set forth.

     17.4 Headings.  The article headings are inserted only as a matter of
          --------
convenience and for reference and in no way define, limit or describe the scope
or intent of any provision of this Agreement.

     17.5 Definitions.  As used in this Agreement:
          -----------

               (a)  "Franchisor" shall mean Great Earth International
Franchising Corp.

               (b)  "Franchisee" shall mean the individual, partnership,
association, company, corporation, or other entity to whom the Franchise has
been granted.

               (c)  "subsidiary" shall mean any entity of which Franchisor or
Franchisee (as the case may be) owns at least 50.001%.

               (d)  "affiliate" shall mean, as to a party, any person or entity
who controls, is controlled by or is under common control with such party,
directly or indirectly.

                                      35

<PAGE>

           (e)  "System franchisees" shall mean those persons or other entities,
including Franchisee, who are parties to an agreement similar (but not
necessarily identical) to this Agreement with Franchisor pursuant to which
Franchisor has granted them rights similar to the rights granted Franchisee
hereunder.

           (f)  "Parties" shall mean (except where the context otherwise
requires) Franchisor and Franchisee; the term "person" includes any natural
person, firm, association, partnership, corporation, or other entity other than
the parties; and the words "hereof", "herein", "hereby" and other words of
similar import refer to this Agreement as a whole and not merely the subdivision
in which such words appear.

     17.6  Waiver. Each of the parties hereby agrees that the other party shall
           ------
not by act, delay, omission or otherwise be deemed to have waived any of its
right or remedies hereunder nor in any other instrument given hereunder, unless
such waiver is given in writing, and the same shall be binding only to the
extent therein provided and only upon the parties signing the same. A waiver on
one occasion shall not be construed as a waiver for any prior or future
occasion.

     17.7  Payments, Notices and Communications.
           ------------------------------------

           (a)  From time to time when requested by Franchisor, payments to be
paid to Franchisor shall be sent by Federal Express (or its successor) or
Priorty Overnight mail, postage, prepaid, return receipt requested, to Great
Earth International Franchising Corp., 140 Lauman Lane, Hicksville, New York
                                       -------------------------------------
11801.
-----

           (b)  Notices and communications required or permitted to be given to
Franchisee shall be sent to Franchisee by telephone facsimile; United States
certified mail, postage prepaid; or Federal Express (or any other reputable
overnight mail service), at such address as may be designated in writing by
Franchisee. If Franchisee is other than an individual, Franchisee shall
designate in writing to Franchisor the name and address of its agent to receive
notice and notice to such agent shall be conclusively presumed to be full and
adequate notice to Franchisee. Notice served by this method shall be deemed to
be the equivalent in all respects as if Franchisee was personally served in the
State of New York. Notice shall be deemed given three business days after
deposit in the United States mail, the next business day after deposit with
overnight delivery service, or when actually delivered in person.

           (c)  Either party may from time to time change the mailing address or
telephone facsimile machine for payments, notices or communications by notice in
writing pursuant to the provisions of this Section 17.7.

     17.8  Amendment of Agreement. As between the parties, no executory
           ----------------------
agreement shall change, modify or discharge, in whole or in part, the Agreement
or any other instrument given in connection herewith, unless in writing and
signed by the party to be charged therewith.

     17.9  Successors and Assigns. This Agreement shall inure to the benefit of,
           ----------------------
and be binding upon, the parties hereto and the subscribers hereof and their
heirs, successors, representatives, assigns and transferees, where the same is
not prohibited by the provisions hereof. This shall only be the case for
Franchisee if such successor or assign was agreed to in writing by Franchisor.

     17.10 Relationship of the Parties. Franchisee is, in its relationship with
           ---------------------------
Franchisor, an independent contractor. This Agreement shall not make any of the
parties hereto partners or joint venturers one with the other, or make them
agents, servant or employee of the other. Franchisee shall not, directly or
indirectly, hold itself out as an agent, servant or employee of Franchisor and

                                      36

<PAGE>

shall not have the right or power to bind Franchisor or incur any liabilities on
Franchisor's behalf. In all public records and in its relationship with other
parties, on letterheads and business forms, Franchisee shall indicate its
independent ownership of the Franchised Business and (while this Agreement is in
effect) that it is only a franchise of Franchisor. Franchisor shall have the
right to incur liabilities and enter into contracts on behalf of Franchisee
pursuant to Franchisor's rights to make corrections upon termination of this
Agreement at the expense of Franchisee as set forth herein.

     17.11 Number and Gender. When required by reason in this Agreement, the
           -----------------
singular shall include the plural and the neuter shall include the feminine and
masculine genders and vice versa.

     17.12 Severability. If any term or provision of this Agreement shall be
           ------------
finally held invalid or unenforceable by a court of competent jurisdiction, the
same shall not affect the validity of any other term or provision of this
Agreement, and the remainder hereof shall continue in full force and effect.

     17.13 Counterparts. This Agreement may be executed in counterparts, all of
           ------------
which together shall constitute this Agreement.

     17.14 Compliance With Applicable Law. To the extent that any provisions of
           ------------------------------
this Agreement provide for periods of notice less than those required by
applicable law, or provide for termination, cancellation, non-renewal or the
like other than in accordance with applicable law, such provisions shall, to the
extent such are not in accordance with applicable law, not be effective, and the
parties shall comply with applicable law in connection with each of these
matters.

     17.15 Other Franchisees. The parties herby acknowledge and agree that
           -----------------
Franchisor has granted other franchisees rights similar to the rights granted
Franchisee herein and contemplates granting additional franchises; and that
Franchisor may, in its sole discretion, enter into any other franchise
agreements concerning, or itself operate any other, Retail Outlet as Franchisor
may in its sole discretion determine. Under no circumstances shall Franchisee
grant or attempt to grant any "sub-franchise" or any other kind of license or
rights hereunder and any such grant shall be void.

     IN WITNESS WHEREOF, the undersigned have executed this Agreement on the
date first herein above set forth.

FRANCHISEE:                                  FRANCHISOR:
XXXX & XXXX XXXX                             GREAT EARTH INTERNATIONAL
                                             FRANCHISING CORP.

By:______________________________            By:______________________________
   XXXX XXXX                                    Gene Bruno, Vice President

Date:____________________________            Date:____________________________

By:______________________________
   XXXX XXXX

Date:____________________________

                                      37
<PAGE>

                   List of Exhibits to Franchise Agreement:

Exhibit A - Description of Geographic Area

Exhibit B - Lease Agreement

Exhibit C - Approved Plans and Specifications for Retail Outlet

                                      38

<PAGE>

                 NONDISCLOSURE, NONCOMPETITION AND NONTRANSFER
                 ---------------------------------------------
                        COVENANT AND PERSONAL GUARANTEE
                        -------------------------------

              (To be executed if Franchisee is not an individual)

     In consideration of the execution by Franchisor of this Franchise
Agreement, and of other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the undersigned, being all of the
persons and legal entities having a direct or indirect beneficial interest in
Franchisee, do hereby agree, individually and jointly, to comply with and be
bound by all provisions of this Franchise Agreement in any way related to
nondisclosure, noncompetition and nontransfer to the same extent as if each of
them were the Franchisee, and hereby agree not to engage in any activities not
permitted to the Franchisee thereunder (whether in their own behalf or in any
capacity on behalf of any entity).

     Furthermore, the undersigned do hereby agree, individually and jointly, to
pay to Franchisor all sums which are due Franchisor pursuant to the terms of
this Franchise Agreement in the event Franchisee shall fail to pay any such sum
when due.

     This Nondisclosure, Noncompetition and Nontransfer Covenant and Personal
Guarantee (i) shall be executed by all persons and other legal entities who now
have and who shall from time to time have a direct or indirect beneficial
interest in Franchisee, and the execution hereof by all such persons and legal
entities shall be the responsibility of the undersigned; (ii) shall be governed
in accordance with the laws of the same state whose laws govern this Agreement
and (iii) shall be effective despite any renewal, modification, or waiver by
Franchisor of any of Franchisee's obligations hereunder, and no such
modification, renewal, or waiver shall operate to defeat those covenants.

Signature: _____________________________

Address: _______________________________

         _______________________________

Date: __________________________________

                                      39
<PAGE>

                     EXHIBIT A TO THE FRANCHISE AGREEMENT

Geographical boundaries of the Franchisee's Franchise Area are as follows or as
set forth in a map attached to the Franchise Agreement and initialed by the
Franchisees and the Franchisor.

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX.

                                      40<PAGE>

                                                                    Exhibit 10.7

________________________________________________________________________________

________________________________________________________________________________

                         EMISPHERE TECHNOLOGIES, INC.

              Employment Agreement for Michael M. Goldberg, M.D.
<PAGE>

                         EMISPHERE TECHNOLOGIES, INC.

--------------------------------------------------------------------------------

              Employment Agreement for Michael M. Goldberg, M.D.

--------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                                                           Page
                                                                                                           ----
     <S>                                                                                                   <C>
      1.   Definitions.....................................................................................   1

      2.   Term of Employment..............................................................................   2

      3.   Position, Duties and Responsibilities...........................................................   2

      4.   Base Salary.....................................................................................   3

      5.   Annual Incentive Awards.........................................................................   3

      6.   Long-Term Stock Incentive Programs..............................................................   3

      7.   Employee Benefit Programs.......................................................................   4

      8.   Inventions......................................................................................   4

      9.   Reimbursement of Business and Other Expenses....................................................   4

     10.   Termination of Employment.......................................................................   5

     11    Confidentiality; Cooperation with Regard to Litigation; Non-disparagement.......................  14

     12.   Non-competition.................................................................................  15

     13.   Non-solicitation/Non-interference...............................................................  16

     14.   Remedies........................................................................................  16

     15.   Resolution of Disputes..........................................................................  16

     16.   Indemnification.................................................................................  17

     17.   Excise Tax Gross-Up.............................................................................  17

     18.   Effect of Agreement on Other Benefits...........................................................  19

     19.   Assignability; Binding Nature...................................................................  20

     20.   Representation..................................................................................  20

     21.   Entire Agreement................................................................................  20

     22.   Amendment or Waiver.............................................................................  20

     23.   Severability....................................................................................  20

     24.   Survivorship....................................................................................  21

     25.   Beneficiaries/References........................................................................  21
</TABLE>
<PAGE>

<TABLE>
                                                                                                           Page
                                                                                                           ----
     <S>                                                                                                   <C>
     26.   Governing Law/Jurisdiction......................................................................  21

     27.   Notices.........................................................................................  21

     28.   Headings........................................................................................  21

     29.   Counterparts....................................................................................  22
</TABLE>
<PAGE>

                             EMPLOYMENT AGREEMENT
                             --------------------

         AGREEMENT, made and entered into as of the 31st day of July, 2000 by
and between Emisphere Technologies, Inc., a Delaware corporation with principal
offices at 765 Old Saw Mill River Road, Tarrytown, New York 10591 (together with
its successors and assigns, the "Company" or Emisphere, and Michael M. Goldberg,
M.D. (the "Executive").

                             W I T N E S S E T H:
                             - - - - - - - - - -

         WHEREAS, Emisphere desires to employ Executive pursuant to an agreement
embodying the terms of such employment (this "Agreement") and Executive desires
to enter into this Agreement and to accept such employment, subject to the terms
and provisions of this Agreement;

         NOW, THEREFORE, in consideration of the premises and mutual covenants
contained herein and for other good and valuable consideration, the receipt of
which is mutually acknowledged, Emisphere and Executive (individually a "Party"
and together the "Parties") agree as follows:

         1.    Definitions.
               -----------

               (a)  "Additional Option Grant" shall have the meaning set forth
                    in Section 6(c).

               (b)  "Base Salary" shall have the meaning set forth in Section 4.

               (c)  "Board" shall have the meaning set forth in Section 3(a).

               (d)  "Cause" shall have the meaning set forth in Section 10(b).

               (e)  "Change in Control" shall have the meaning set forth in
                    Section 10(c).

               (f)  "Committee" shall have the meaning set forth in Section 4.

               (g)  "Confidential Information" shall have the meaning set forth
                    in Section 11(c).

               (h)  "Effective Date" shall have the meaning set forth in Section
                    2(a).

               (i)  "Monthly Continuation Payments" shall have the meaning set
                    forth in Section 10(c).

               (j)  "Original Term of Employment" shall have the meaning set
                    forth in Section 2(a).

               (k)  "Renewal Term" shall have the meaning set forth in Section
                    2(a).

               (l)  "Restriction Period" shall have the meaning set forth in
                    Section 12(b).

               (m)  "Severance Period" shall have the meaning set forth in
                    Section 10(c)(ii) below, except as provided otherwise in
                    Section 10(e).

               (n)  "Subsidiary" shall have the meaning set forth in Section
                    11(d).
<PAGE>

               (o)  "Term" shall have the meaning set forth in Section 2(a).

               (p)  "Termination by Executive for Good Reason" shall have the
                    meaning set forth in Section 10(c).

               (q)  "Termination Without Cause" shall have the meaning set forth
                    in Section 10(c).

         2.    Term of Employment.
               ------------------

               (a)  The term of Executive's employment under this Agreement
shall commence on the date of this Agreement (the "Effective Date") and end on
the third anniversary of such date (the "Original Term"), unless terminated
earlier in accordance herewith or extended in accordance with Section 2(b)
below. The Original Term shall be automatically renewed for successive one-year
terms (the "Renewal Terms") unless at least 180 days prior to the expiration of
the Original Term or any Renewal Term, either Party notifies the other Party in
writing that he or it is electing to terminate this Agreement at the expiration
of the then current Term. "Term" shall mean the Original Term and all Renewal
Terms. If a Change in Control shall have occurred during the Term,
notwithstanding any other provision of this Section 2(a), the Term shall not
expire earlier than two years after such Change in Control.

               (b)  Upon shareholder approval of the Additional Option Grant
(as defined below), the Original Term shall be extended by 24 months, and the
Original Term shall be scheduled to end on the fifth anniversary of the
Effective Date, subject to the provisions of Section 2(a) above.

         3.    Position, Duties and Responsibilities.
               -------------------------------------

               (a)  Generally. Executive shall serve as the Chairman of the
                    ---------
Board of Directors (the "Board") and Chief Executive Officer ("CEO") of
Emisphere. For so long as he is serving on the Board, Executive agrees to serve
on any Board committee to which he is elected. In any and all such capacities,
Executive shall report solely to the Board. Executive shall have and perform
such duties, responsibilities, and authorities as are customary for the Chairman
and CEO of corporations of similar size and businesses as Emisphere as they each
may exist from time to time and as are consistent with such positions and
status. Executive shall devote substantially all of his business time and
attention (except for periods of vacation or absence due to illness), and his
best efforts, abilities, experience, and talent to the positions of Chairman and
CEO of Emisphere.

               (b)  Other Activities. Anything herein to the contrary
                    ----------------
notwithstanding, nothing in this Agreement shall preclude Executive from (i)
serving on the boards of directors of a

2
<PAGE>

reasonable number of other corporations, trade associations and/or charitable
organizations, (ii) engaging in charitable activities and community affairs, and
(iii) managing his personal investments and affairs, provided that such
                                                     -------- ----
activities do not materially interfere with the proper performance of his duties
and responsibilities under this Agreement.

               (c)  Place of Employment.  Executive's principal place of
                    -------------------
employment shall be at Emisphere's corporate offices.

         4.    Base Salary.
               -----------

               Executive shall be paid an annualized salary ("Base Salary"),
payable in accordance with Emisphere's regular payroll practices, of not less
than $415,000, subject to review for increase on an annual basis. Executive
shall receive an annual increase of no less than six (6%) percent for each year
Executive is employed by Emisphere or otherwise receiving payments hereunder.
Larger increases may be determined at the discretion of the Board's Compensation
Committee (the "Committee").

         5.    Annual Incentive Awards.
               -----------------------

               Executive will be eligible to participate in Emisphere's annual
incentive compensation plan (if established by the Board at its discretion)
based on Emisphere's performance against performance objectives established
within the first 90 days of each fiscal year, as determined by the Committee.
Nothing in this Section 5 will guarantee to Executive any specific amount of
incentive compensation. Payment of annual incentive awards shall be made to
Executive by Emisphere at the same time that other senior-level executives
receive their annual incentive awards.

         6.    Long-Term Incentive Programs.
               ----------------------------

               (a)  Executive shall be eligible to participate in Emisphere's
long-term incentive compensation programs (including stock options and stock
grants).

               (b)  On the Effective Date, Executive shall receive a grant of
non-qualified options to purchase 480,000 shares of Emisphere common stock
("Option Grant"). The Option Grant shall be made at the fair market value of
Emisphere's common stock on the Effective Date, and shall be governed by the
terms and conditions of the accompanying grant agreement.

3
<PAGE>

               (c)  In the event that Emisphere's shareholders approve
additional shares which allow the Board or Committee to grant additional options
under Emisphere's stock option plans, Executive shall be entitled to receive a
grant of non-qualified options to purchase 320,000 shares of Emisphere common
stock ("Additional Option Grant") such grant to be made at the fair market value
of Emisphere's common stock on the grant date, and which grant is governed by
the terms and conditions of the accompanying grant agreement.

         7.    Employee Benefit Programs.
               -------------------------

               (a)  General Benefits. During the Term, Executive shall be
                    ----------------
entitled to participate in such employee pension and welfare benefit plans and
programs of Emisphere as are made available to Emisphere's senior-level
executives or to its employees generally, as such plans or programs may be in
effect from time to time, including without limitation, each of the following:
health, medical, dental, long-term disability, travel accident and life
insurance plans.

4
<PAGE>

               (b)  Vacation. Executive shall be entitled to six weeks of
                    --------
vacation for each year he is employed with Emisphere and to a reasonable number
of other days off for religious and personal reasons.

         8.    Inventions.
               ----------

               (a)  If at any time during the Term, Executive shall invent,
discover, or devise, either by himself or jointly with any other person, any
invention, design, idea or any other form of intangible property (together
"Invention") which relates to, or is connected or capable of being utilized,
directly or indirectly, in connection with any trade or business being conducted
at the time by Emisphere or any Subsidiary or affiliate, the Invention shall, to
the extent of Executive's entire interest, be the sole property of Emisphere,
and Emisphere shall have the exclusive right to use, adapt or patent (or not to
do so) the same, as determined by Emisphere in its sole and absolute discretion.
Executive shall immediately communicate to Emisphere the full details of any
such Invention and if Emisphere applies for a patent in respect of such
Invention, it shall make the patent application in the joint names of Emisphere
and Executive and Executive shall concur in applying for such Invention patent,
and, at Emisphere's sole expense, shall prepare all necessary specifications and
drawings and give every assistance in Executive's power to procure the patent
grant. Executive's interest in any such patent when granted shall be
unconditionally and irrevocably assigned to Emisphere.

               (b)  Executive shall, both during and after the Term, at
Emisphere's request and sole expense, do all reasonable acts and things and
shall execute all documents that Emisphere may consider necessary or desirable
to make such Invention available to Emisphere and to perfect and defend
Emisphere's title to the Invention, and Executive irrevocably appoints Emisphere
as his attorney and agent and in his name and/or on his behalf to sign, execute
or otherwise complete any deed or document and to do all acts and things that
Emisphere may consider necessary or expedient for purposes of this Section 8.

         9.    Reimbursement of Business and Other Expenses.
               --------------------------------------------

               (a)  Generally. Executive is authorized to incur reasonable
                    ---------
expenses in carrying out his duties and responsibilities under this Agreement,
and Emisphere shall promptly reimburse him for all business expenses incurred in
connection therewith, subject to documentation in accordance with Emisphere's
applicable policies.

               (b)  Financial. During the Term, Emisphere shall reimburse
                    ---------
Executive, upon demand, for out-of-pocket expenses incurred in connection with
personal financial planning and tax preparation up to a maximum of $15,000 per
annum.

5
<PAGE>

               (c)  Automobile.  During the Term, Emisphere shall pay or
                    ----------
reimburse Executive for the expenses of Executive's automobile up to a maximum
of $1,000 a month.

               (d)  Life Insurance.  During the Term, Emisphere shall pay on
                    --------------
Executive's behalf, or reimburse Executive for, $50,000 per annum towards life
insurance coverage.

         10.   Termination of Employment.
               -------------------------

               (a)  Termination Due to Executive's Death or Disability. In the
                    --------------------------------------------------
event Executive's employment with Emisphere is terminated due to his death or
Disability, Executive, his estate or his beneficiaries, as the case may be,
shall be entitled to and their sole remedies under this Agreement shall be:

                    (i)   Base Salary through the date of death or date of
                          termination of Executive's employment by Emisphere
                          ("Termination Date") for Disability, payable in a cash
                          lump sum no later than 15 days following the
                          Termination Date;

                    (ii)  pro rata annual incentive award (if any) for the year
                          in which Executive's death or termination for
                          Disability occurs, as determined by the Committee in
                          good faith at the conclusion of the fiscal year in
                          which Executive dies or is terminated for Disability,
                          payable in a cash lump sum no later than 15 days after
                          such determination;

                    (iii) the balance of any incentive awards (if any) earned as
                          of December 31 of the prior year (but not yet paid),
                          payable in a cash lump sum no later than 15 days
                          following the Termination Date;

                    (iv)  settlement of all deferred compensation arrangements
                          in accordance with any then applicable deferred
                          compensation plan or election form; and

                    (v)   other or additional benefits then due or earned in
                          accordance with applicable plans and programs of
                          Emisphere.

               For purposes of this Section 10(a), the term "Disability" means
any illness or incapacity which prohibits Executive from rendering services of
the character as contemplated hereunder (i) for a period of 180 consecutive
days, or (ii) which is expected to result in Executive's death or be of
indefinite duration.

6
<PAGE>

               (b)  Termination by Emisphere for Cause.
                    ----------------------------------

                    (i)  "Cause" shall mean:

                         (A)  Executive's refusal or failure to carry out
                              specific Board directive(s) which are of a
                              material nature and consistent with his status as
                              Chairman and CEO;

                         (B)  Executive's refusal or failure to perform a
                              material part of his duties hereunder;

                         (C)  the commission by Executive of a material breach
                              of this Agreement;

                         (D)  Executive is convicted of any felony involving an
                              act of moral turpitude;

                         (E)  Executive commits a fraudulent or dishonest act in
                              his relations with Emisphere or its subsidiaries
                              or affiliates ("dishonest" for this purpose means
                              Executive's knowing or reckless material statement
                              or omission for his own benefit).

                    (ii) A termination for Cause shall not take effect unless
                         the provisions of this paragraph (ii) are complied
                         with. Executive shall be given written notice by
                         Emisphere of its intention to terminate him for Cause,
                         such notice (A) to state in detail the particular act
                         or acts or failure or failures to act that constitute
                         the grounds on which the proposed termination for Cause
                         is based and (B) to be given within 90 days of
                         Emisphere's learning of such act or acts or failure or
                         failures to act. Executive shall have 5 days after the
                         date that such written notice has been given to him in
                         which to cure such conduct, to the extent such cure is
                         possible. If he fails to cure such conduct, Executive
                         shall then be entitled to appear at a special hearing
                         before the Board that is held for the purpose of
                         determining whether Cause exists. Such hearing shall be
                         held within 25 days of such notice to Executive,
                         provided he requests such hearing within 10 days of the
                         written notice from Emisphere stating its intention to
                         terminate him for Cause. If, within five (5) days
                         following such hearing, Executive is furnished written
                         notice by the Board

7
<PAGE>

                         confirming that, in its good faith judgment, grounds
                         for Cause on the basis of the original notice exist, he
                         shall thereupon be terminated for Cause.

                  (iii)  In the event Emisphere terminates Executive's
                         employment for Cause, he shall be entitled to and his
                         sole remedies under this Agreement shall be:

                         (A)  Base Salary through the Termination Date, payable
                              in a cash lump sum no later than 15 days following
                              the Termination Date;

                         (B)  the balance of any incentive awards earned as of
                              December 31 of the prior year (but not yet paid),
                              payable in a cash lump sum no later than 15 days
                              following the Termination Date;

                         (C)  settlement of all deferred compensation
                              arrangements in accordance with any then
                              applicable deferred compensation plan or election
                              form; and

                         (D)  other or additional benefits then due or earned in
                              accordance with Emisphere's applicable plans or
                              programs.

            (c)   Termination Without Cause or by Executive for Good Reason
                  ---------------------------------------------------------
Prior to Change in Control. In the event Executive's employment with Emisphere
--------------------------
is terminated without Cause (which termination shall be effective as of the date
specified by Emisphere in a written notice to Executive), other than due to
Executive's death or Disability, or in the event Executive terminates his
employment for Good Reason (as defined below), in either case prior to a Change
in Control (as defined below) Executive shall be entitled to and his sole
remedies under this Agreement shall be:

                  (i)    Base Salary through the Termination Date, payable in a
                         cash lump sum no later than 15 days following such
                         date;

                  (ii)   pro rata annual incentive award (if any) for the year
                         in which the termination occurs (as determined by the
                         Committee in good faith), such amount payable in a cash
                         lump sum no later than 15 days following the
                         Termination Date;

8
<PAGE>

               (iii)     the balance of any incentive awards earned as of
                         December 31 of the prior year (but not yet paid),
                         payable in a cash lump sum no later than 15 days
                         following the Termination Date;

               (iv)      the sum of Executive's (A) Base Salary, at the
                         annualized rate in effect on the Termination Date (or
                         in the event a reduction in Base Salary is a basis for
                         a Termination by Executive for Good Reason, then the
                         Base Salary in effect immediately prior to such
                         reduction), and (B) Executive's target annual incentive
                         (if any), such sum divided by 12 ("Monthly Continuation
                         Payments") and which Monthly Continuation Payments are
                         to be paid to Executive for a period of 24 months (the
                         "Severance Period");

               (v)       any outstanding stock options which are unvested shall
                         vest and Executive shall have the right to exercise any
                         vested stock options during the Severance Period or for
                         the remainder of the exercise period;

               (vi)      elimination of all restrictions on any restricted or
                         deferred stock awards outstanding at the time of
                         termination of employment;

               (vii)     settlement of all deferred compensation arrangements in
                         accordance with any then applicable deferred
                         compensation plan or election form;

               (viii)    continued participation in all medical, health and life
                         insurance plans at the same benefit level at which he
                         was participating on the date of the termination of his
                         employment until the earlier of:

                         (A)  the end of the Severance Period; or

                         (B)  the date, or dates, he receives equivalent
                              coverage and benefits under the plans and programs
                              of a subsequent employer (such coverage and
                              benefits to be determined on a coverage-by-
                              coverage, or benefit-by-benefit, basis); provided
                              that (1) if Executive is precluded from continuing
                              his participation in any employee benefit plan or
                              program as provided in this clause (viii) of this
                              Section 10(c), he shall receive cash payments
                              equal on an after-tax basis to the cost to him of
                              obtaining the benefits provided under the plan or
                              program in which he is unable to participate for
                              the period

9
<PAGE>

                              specified in this clause (viii) of this Section
                              10(c), (2) such cost shall be deemed to be the
                              lowest reasonable cost that would be incurred by
                              Executive in obtaining such benefit himself on an
                              individual basis, and (3) payment of such amounts
                              shall be made quarterly in advance; and

                    (ix) other or additional benefits then due or earned in
                         accordance with applicable plans and programs of
                         Emisphere.

               "Termination Without Cause" shall mean Emisphere terminates
Executive's employment for any reason other than Cause (as defined in Section
10(b)) or due to Executive's death or Disability.

               "Termination by Executive for Good Reason" shall mean Executive's
termination of his employment as provided in this Section 10(c) following the
occurrence, without Executive's written consent, of one or more of the following
events (except as a result of a prior termination):

                         (A)  a material diminution or change, adverse to
                              Executive, in Executive's positions, titles, or
                              offices as set forth in Section 3(a), status,
                              rank, nature of responsibilities, or authority
                              within Emisphere, or a removal of Executive from
                              or any failure to elect or re-elect or, as the
                              case may be, nominate Executive to any such
                              positions or offices, including as a member of the
                              Board after delivery of written notice to the
                              Board by Executive and 5 days to cure;

                         (B)  an assignment of any duties to Executive which are
                              inconsistent with his status as Chairman and CEO
                              of Emisphere and other positions held under
                              Section 3(a) or any adverse change in Executive's
                              reporting relationships;

                         (C)  any decrease in Executive's annual Base Salary (or
                              any failure to increase Executive's Base Salary on
                              an annual basis as provided for in Section 4) or
                              annual incentive opportunity (if any);

                         (D)  any other failure by Emisphere to perform any
                              material obligation under, or breach by Emisphere
                              of any material provision of, this Agreement that
                              is not cured within 5 days of Emisphere's receipt
                              of written notice from Executive;

10
<PAGE>

                         (E)  a relocation of Executive to a location outside a
                              30-mile radius of Emisphere's corporate offices in
                              Tarrytown, New York;

                         (F)  any failure to secure the agreement of any
                              successor corporation or other entity to Emisphere
                              to fully assume Emisphere's obligations under this
                              Agreement;

                         (G)  upon (i) Emisphere commencing any case under any
                              bankruptcy or insolvency law or (ii) such case
                              shall be commenced against Emisphere, and such
                              case remains undischarged, undismissed or unended
                              for a period of sixty (60) days.

               A "Change in Control" shall be deemed to have occurred if:

                    (i)  any Person (other than Emisphere, any trustee or other
                         fiduciary holding securities under any employee benefit
                         plan of Emisphere, or any company owned, directly or
                         indirectly, by Emisphere's stockholders immediately
                         prior to the occurrence with respect to which the
                         evaluation is being made in substantially the same
                         proportions as their ownership of Emisphere's common
                         stock) becomes the Beneficial Owner (except that a
                         Person shall be deemed to be the Beneficial Owner of
                         all shares that any such Person has the right to
                         acquire pursuant to any agreement or arrangement or
                         upon exercise of conversion rights, warrants or options
                         or otherwise, without regard to the sixty day period
                         referred to in Rule 13d-3 under the Exchange Act),
                         directly or indirectly, of securities of Emisphere or
                         any Significant Subsidiary (as defined below),
                         representing 30% or more of the combined voting power
                         of Emisphere's or such subsidiary's then outstanding
                         securities;

                    (ii) during any period of two (2) consecutive years,
                         individuals who at the beginning of such period
                         constitute the Board, and any new director (other than
                         a director designated by a person who has entered into
                         an agreement with Emisphere to effect a transaction
                         described in clause (i), (iii), or (iv) of this
                         paragraph) whose election by the Board or nomination
                         for election by Emisphere's stockholders was approved
                         by a vote of at least two-thirds of the directors then
                         still in office who either were directors at the
                         beginning of the two-

11
<PAGE>

                         year period or whose election or nomination for
                         election was previously so approved but excluding for
                         this purpose any such new director whose initial
                         assumption of office occurs as a result of either an
                         actual or threatened election contest (as such terms
                         are used in Rule 14a-11 of Regulation 14A promulgated
                         under the Exchange Act) or other actual or threatened
                         solicitation of proxies or consents by or on behalf of
                         an individual, corporation, partnership, group,
                         associate or other entity or Person other than the
                         Board, cease for any reason to constitute at least a
                         majority of the Board;

                 (iii)   the consummation of a merger or consolidation of
                         Emisphere or any subsidiary owning directly or
                         indirectly all or substantially all of the consolidated
                         assets of Emisphere (a "Significant Subsidiary") with
                         any other entity, other than a merger or consolidation
                         which would result in the voting securities of
                         Emisphere or a Significant Subsidiary outstanding
                         immediately prior thereto continuing to represent
                         (either by remaining outstanding or by being converted
                         into voting securities of the surviving or resulting
                         entity) more than 50% of the combined voting power of
                         the surviving or resulting entity outstanding
                         immediately after such merger or consolidation; or

                 (iv)    the stockholders of Emisphere approve a plan or
                         agreement for the sale or disposition of all or
                         substantially all of the consolidated assets of
                         Emisphere (other than such a sale or disposition
                         immediately after which such assets will be owned
                         directly or indirectly by the stockholders of Emisphere
                         in substantially the same proportions as their
                         ownership of the common stock of Emisphere immediately
                         prior to such sale or disposition) in which case the
                         Board shall determine the effective date of the Change
                         in Control resulting therefrom.

          For purposes of this definition of Change in Control:

                         (A)  The term "Beneficial Owner" shall have the meaning
                              ascribed to such term in Rule 13d-3 under the
                              Exchange Act (including any successor to such
                              Rule).

                         (B)  The term "Exchange Act" means the Securities
                              Exchange Act of 1934, as amended from time to
                              time, or any successor act thereto.

12
<PAGE>

                         (C)  The term "Person" shall have the meaning ascribed
                              to such term in Section 3(a)(9) of the Exchange
                              Act and used in Sections 13(d) and 14(d) thereof,
                              including "group" as defined in Section 13(d)
                              thereof.

               (d)  Voluntary Termination. In the event of a termination of
                    ---------------------
employment by Executive on his own initiative after delivery of 10 business days
advance written notice, other than a termination due to death or Disability, or
by Executive for Good Reason, Executive shall have the same entitlements as
provided in Section 10(b)(iii) above for a termination for Cause.
Notwithstanding any implication to the contrary, Executive shall not have the
right to terminate his employment with Emisphere during the Term except for Good
Reason, and any other voluntary termination of employment by Executive during
the Term shall be considered a material breach of this Agreement by Executive.

               (e)  Termination Without Cause Following a Change in Control;
                    --------------------------------------------------------
Termination by Executive for Good Reason Following a Change in Control. In the
----------------------------------------------------------------------
event Executive's employment with Emisphere is terminated by Emisphere without
Cause (which termination shall be effective as of the date specified by
Emisphere in a written notice to Executive), other than due to Executive's death
or Disability, or by Executive for Good Reason, in either case within two (2)
years following a Change in Control, Executive shall be entitled to and his sole
remedies under this Agreement shall be:

                    (i)  Base Salary through the Termination Date payable in a
                         cash lump sum no later than 15 days following such
                         date;

                    (ii) an amount equal to the greater of (1) 3 times the sum
                         of (A) Executive's Base Salary, at the annualized rate
                         in effect on the Termination Date (or in the event a
                         reduction in Base Salary is a basis for a Termination
                         by Executive for Good Reason, then the Base Salary in
                         effect immediately prior to such reduction), and (B)
                         Executive's target annual incentive (if any), or (2)
                         the present value (using a discount rate of 6%) of the
                         Base Salary (at the annualized rate in effect on the
                         Termination Date or in the event a reduction in Base
                         Salary is a basis for a Termination by Executive for
                         Good Reason, then the Base Salary in effect immediately
                         prior to such reduction) and target annual incentive
                         payments due to Executive for the then balance of the
                         then remaining Term of this Agreement (assuming no
                         further renewals), such amount payable in a cash lump
                         sum no later than 15 days following the Termination
                         Date;

13
<PAGE>

                           (iii)    pro rata annual incentive award (if any) for
                                    the year in which termination occurs
                                    assuming that Executive would have received
                                    an award equal to his target annual
                                    incentive (as determined by the Committee in
                                    good faith) for such year, payable in a cash
                                    lump sum no later than 15 days following the
                                    Termination Date;

                           (iv)     the balance of any incentive awards earned
                                    as of December 31 of the prior year (but not
                                    yet paid), payable in a lump sum no later
                                    than 15 days following the Termination Date;

                           (v)      immediate vesting of all outstanding stock
                                    options and the right to exercise such stock
                                    options during the Severance Period or for
                                    the remainder of the exercise period;

                           (vi)     elimination of all restrictions on any
                                    restricted or deferred stock awards
                                    outstanding at the time of termination of
                                    employment;

                           (vii)    immediate vesting of Executive's accrued
                                    benefits under any supplemental retirement
                                    benefit plan ("SERP") maintained by
                                    Emisphere, with payment of such benefits to
                                    be made in accordance with the terms and
                                    conditions of the SERP;

                           (viii)   settlement of all deferred compensation
                                    arrangements in accordance with any then
                                    applicable deferred compensation plan or
                                    election form;

                           (ix)     continued participation in all medical,
                                    health and life insurance plans at the same
                                    benefit level at which he was participating
                                    on the date of termination of his employment
                                    until the earlier of:

                                    (A)     the end of the Severance Period; or

14
<PAGE>

                         (B)    the date, or dates, Executive receives
                                equivalent coverage and benefits under the plans
                                and programs of a subsequent employer (such
                                coverage and benefits to be determined on a
                                coverage-by-coverage, or benefit-by-benefit,
                                basis); provided that (1) if Executive is
                                precluded from continuing his participation in
                                any employee benefit plan or program as provided
                                in this clause (ix) of this Section 10(e), he
                                shall receive cash payments equal on an after-
                                tax basis to the cost to him of obtaining the
                                benefits provided under the plan or program in
                                which he is unable to participate for the period
                                specified in this clause (ix) of this Section
                                10(e), (2) such cost shall be deemed to be the
                                lowest reasonable cost that would be incurred by
                                Executive in obtaining such benefit himself on
                                an individual basis, and (3) payment of such
                                amounts shall be made quarterly in advance; and

                    (x)  other or additional benefits then due or earned in
                         accordance with applicable plans and programs of
                         Emisphere.

For purposes of any termination pursuant to this Section 10(e), the term
"Severance Period" shall mean the period of 36 months following the Termination
Date.

               (f)  No Mitigation; No Offset. In the event of any termination
                    ------------------------
of employment, Executive shall be under no obligation to seek other employment;
amounts due Executive under this Agreement shall not be offset by any
remuneration attributable to any subsequent employment that he may obtain or for
any other reason.

               (g)  Nature of Payments.  Any amounts due under this Section 10
                    ------------------
are in the nature of severance payments considered to be reasonable by Emisphere
and are not in the nature of a penalty.

               (h)  Exclusivity of Severance Payments. Upon termination of
                    ---------------------------------
Executive's employment during the Term, he shall not be entitled to any
severance payments or severance benefits from Emisphere or any payments by
Emisphere on account of any claim by him of wrongful termination, including
claims under any federal, state or local human and civil rights or labor laws,
other than the payments and benefits provided in this Section 10.

               (i)  Release of Employment Claims. Executive agrees, as a
                    ----------------------------
condition to receipt of the termination payments and benefits provided for in
this Section 10, that he will execute a release agreement, in a form reasonably
satisfactory to Emisphere, releasing any and all claims arising out of
Executive's employment (other than enforcement of this Agreement, Executive's

15
<PAGE>

rights under any of Emisphere's incentive compensation and employee benefit
plans and programs to which he is entitled under this Agreement, and any claim
for any tort for personal injury not arising out of or related to his
termination of employment).

          11.  Confidentiality; Cooperation with Regard to Litigation; Non-
               -------------------------------------------------------------
               disparagement.
               -------------

               (a)  During the Term and thereafter, Executive shall not, without
Emisphere's prior written consent, disclose to anyone (except in good faith in
the ordinary course of business to a person who will be advised by Executive to
keep such information confidential) or make use of any Confidential Information
except in the performance of his duties hereunder or when required to do so by
legal process, by any governmental agency having supervisory authority over the
business of Emisphere or by any administrative or legislative body (including a
committee thereof) that requires him to divulge, disclose or make accessible
such information. In the event that Executive is so ordered, he shall give
prompt written notice to Emisphere to allow Emisphere the opportunity to object
to or otherwise resist such order.

               (b)  During the Term and thereafter, Executive shall not disclose
the existence or contents of this Agreement beyond what is disclosed in the
proxy statement or documents filed with the government unless and to the extent
such disclosure is required by law, by a governmental agency, or in a document
required by law to be filed with a governmental agency or in connection with
enforcement of his rights under this Agreement. In the event that disclosure is
so required, Executive shall give prompt written notice to Emisphere to allow
Emisphere the opportunity to object to or otherwise resist such requirement.
This restriction shall not apply to such disclosure by him to members of his
immediate family, his tax, legal or financial advisors, any lender, or tax
authorities, or to potential future employers to the extent necessary, each of
whom shall be advised not to disclose such information.

               (c)  "Confidential Information" shall mean all information
concerning the business of Emisphere or any Subsidiary relating to any of their
products, product development, trade secrets, customers, suppliers, finances,
and business plans and strategies. Excluded from the definition of Confidential
Information is information (i) that is or becomes part of the public domain,
other than through the breach of this Agreement by Executive or (ii) regarding
Emisphere's business or industry properly acquired by Executive in the course of
his career as an executive in Emisphere's industry and independent of
Executive's employment by Emisphere. For this purpose, information known or
available generally within the trade or industry of Emisphere or any Subsidiary
shall be deemed to be known or available to the public.

               (d)  "Subsidiary" shall mean any corporation controlled directly
or indirectly by Emisphere.

16
<PAGE>

               (e)  Executive agrees to cooperate with Emisphere, during the
Term and thereafter, by making himself reasonably available to testify on behalf
of Emisphere or any Subsidiary in any action, suit, or proceeding, whether
civil, criminal, administrative, or investigative, and to assist Emisphere , or
any Subsidiary, in any such action, suit, or proceeding, by providing
information and meeting and consulting with the Board or its representatives or
counsel, or representatives or counsel to Emisphere , or any Subsidiary as
reasonably requested; provided however, that the same does not materially
                      -------- ------
interfere with his then current professional activities. Emisphere agrees to
reimburse Executive, on an after-tax basis, for all expenses actually incurred
in connection with his provision of testimony or assistance.

               (f)  Executive agrees that, during the Term and thereafter he
will not make statements or representations, or otherwise communicate, directly
or indirectly, in writing, orally, or otherwise, or take any action which may,
directly or indirectly, disparage Emisphere or any Subsidiary or their
respective officers, directors, employees, advisors, businesses or reputations.
Emisphere agrees that, during the Term and thereafter Emisphere will not make
statements or representations, or otherwise communicate, directly or indirectly,
in writing, orally, or otherwise, or take any action which may directly or
indirectly, disparage Executive or his business or reputation. Notwithstanding
the foregoing, nothing in this Agreement shall preclude either Executive or
Emisphere from making truthful statements or disclosures that are required by
applicable law, regulation or legal process.

               12.  Non-competition.
                    ---------------

17
<PAGE>

               (a)  During the Restriction Period (as defined in Section 12(b)
below), Executive shall not engage in Competition with Emisphere or any
Subsidiary. "Competition" shall mean engaging in any activity, except as
provided below, for a Competitor of Emisphere or any Subsidiary, whether as an
employee, consultant, principal, agent, officer, director, partner, shareholder
(except as a less than one percent shareholder of a publicly traded company) or
otherwise. A "Competitor" shall mean any corporation or other entity which
competes directly or indirectly with the business conducted by Emisphere , as
determined on the date of termination of Executive"s employment. If Executive
commences employment or becomes a consultant, principal, agent, officer,
director, partner, or shareholder of any entity that is not a Competitor at the
time Executive initially becomes employed or becomes a consultant, principal,
agent, officer, director, partner, or shareholder of the entity, future
activities of such entity shall not result in a violation of this provision
unless (x) such activities were contemplated by Executive at the time Executive
initially became employed or becomes a consultant, principal, agent, officer,
director, partner, or shareholder of the entity or (y) Executive commences
directly or indirectly overseeing or managing the activities of an entity which
becomes a Competitor during the Restriction Period, which activities are
competitive with the activities of Emisphere or any Subsidiary. Executive shall
not be deemed indirectly overseeing or managing the activities of such
Competitor which are competitive with the activities of Emisphere or any
Subsidiary so long as he does not regularly participate in discussions with
regard to the conduct of the competing business.

               (b)  For the purposes of this Section 12, "Restriction Period"
shall mean the period beginning with the Effective Date and ending with:

                    (i)  in the case of a termination of Executive's
                         employment by Emisphere without Cause or by
                         Executive for Good Reason, in either case
                         following a Change in Control, immediately
                         upon such termination of employment;

                    (ii) in the case of a termination of Executive's
                         employment for any reason not specified in
                         Section 12(b)(i) above, the earlier of (1)
                         24 months after the Termination Date and (2)
                         the occurrence of a Change in Control.

18
<PAGE>

     13.  Non-solicitation/ Non-interference. During the period beginning with
          ----------------------------------
the Effective Date and ending 24 months following the Termination Date,
Executive shall not induce employees of Emisphere or any Subsidiary to terminate
their employment, nor shall Executive solicit or encourage any of Emisphere's or
any Subsidiary's non-retail customers, or any corporation or other entity in a
joint venture relationship (directly or indirectly) with Emisphere or any
Subsidiary, to terminate or diminish their relationship with Emisphere or any
Subsidiary or to violate any agreement with any of them. During such period,
Executive shall not hire, either directly or through any employee, agent or
representative, any employee of Emisphere or any Subsidiary or any person who
was employed by Emisphere or any Subsidiary within 180 days of such hiring.

     14.  Remedies.
          --------

          If Executive breaches any of the provisions contained in Sections 11,
12 or 13 above, Emisphere (a) subject to Section 15, shall have the right to
immediately terminate all payments and benefits due under this Agreement and (b)
shall have the right to seek injunctive relief. Executive acknowledges that such
a breach of Sections 11, 12 or 13 would cause irreparable injury and that money
damages would not provide an adequate remedy for Emisphere; provided however,
                                                            -------- -------
the foregoing shall not prevent Executive from contesting the issuance of any
such injunction on the ground that no violation or threatened violation of
Section 11, 12 or 13 has occurred.

     15.  Resolution of Disputes.
          ----------------------

          (a)  Any controversy or claim arising out of or relating to this
Agreement or any breach or asserted breach hereof or questioning the validity
and binding effect hereof arising under or in connection with this Agreement,
other than seeking injunctive relief under Section 14, shall be resolved by
binding arbitration, to be held at an office closest to Emisphere's principal
offices in accordance with the rules and procedures of the American Arbitration
Association. Judgment upon the award rendered by the arbitrator(s) may be
entered in any court having jurisdiction thereof. Pending the resolution of any
arbitration or court proceeding, Emisphere shall continue payment of all amounts
and benefits due Executive under this Agreement. All costs and expenses of any
arbitration or court proceeding (including fees and disbursements of counsel)
shall be borne by the respective party incurring such costs and expenses, but
Emisphere shall reimburse Executive for such reasonable costs and expenses in
the event he substantially prevails in such arbitration or court proceeding.

19
<PAGE>

               (b)  Notwithstanding the foregoing, following a Change in Control
all reasonable costs and expenses (including fees and disbursements of counsel)
incurred by Executive pursuant to this Section 15 shall be paid on behalf of or
reimbursed to Executive promptly by Emisphere; provided however, that no
                                               -------- -------
reimbursement shall be made of such expenses if and to the extent the
arbitrator(s) determine(s) that any of Executive's litigation assertions or
defenses were in bad faith or frivolous.

          16.  Indemnification.
               ---------------

               (a)  Company Indemnity. Emisphere agrees that if Executive is
made a party, or is threatened to be made a party, to any action, suit or
proceeding, whether civil, criminal, administrative or investigative (a
"Proceeding"), by reason of the fact that he is or was a director, officer or
employee of Emisphere or any Subsidiary or is or was serving at the request of
Emisphere or any Subsidiary as a director, officer, member, employee or agent of
another corporation, partnership, joint venture, trust or other enterprise,
including service with respect to employee benefit plans, whether or not the
basis of such Proceeding is Executive's alleged action in an official capacity
while serving as a director, officer, member, employee or agent, Executive shall
be indemnified and held harmless by Emisphere to the fullest extent legally
permitted or authorized by Emisphere's certificate of incorporation or bylaws or
resolutions of Emisphere's Board or, if greater, by the laws of the State of
[Delaware] against all cost, expense, liability and loss (including without
limitation, attorney's fees, judgments, fines, ERISA excise taxes or penalties
and amounts paid or to be paid in settlement) reasonably incurred or suffered by
Executive in connection therewith, and such indemnification shall continue as to
Executive even if he has ceased to be a director, member, officer, employee or
agent of Emisphere or other entity and shall inure to the benefit of Executive's
heirs, executors and administrators. Emisphere shall advance to Executive all
reasonable costs and expenses to be incurred by him in connection with a
Proceeding within 20 days after receipt by Emisphere of a written request for
such advance. Such request shall include an undertaking by Executive to repay
the amount of such advance if it shall ultimately be determined that he is not
entitled to be indemnified against such costs and expenses. The provisions of
this Section 16(a) shall not be deemed exclusive of any other rights of
indemnification to which Executive may be entitled or which may be granted to
him, and it shall be in addition to any rights of indemnification to which he
may be entitled under any policy of insurance.

               (b)  No Presumption Regarding Standard of Conduct. Neither the
                    --------------------------------------------
failure of Emisphere (including its Board, independent legal counsel or
stockholders) to have made a determination prior to the commencement of any
proceeding concerning payment of amounts

20
<PAGE>

claimed by Executive under Section 16(a) above that indemnification of Executive
is proper because he has met the applicable standard of conduct, nor a
determination by Emisphere (including its Board, independent legal counsel or
stockholders) that Executive has not met such applicable standard of conduct,
shall create a presumption that Executive has not met the applicable standard of
conduct.

          (c)  Liability Insurance.  Emisphere agrees to continue and maintain
               -------------------
a directors and officers' liability insurance policy covering Executive to the
extent Emisphere provides such coverage for its other executive officers.

     17.  Excise Tax Gross-Up.
          -------------------

          If Executive becomes entitled to one or more payments (with a
"payment" including, without limitation, the vesting of an option or other non-
cash benefit or property), whether pursuant to the terms of this Agreement or
any other plan, arrangement, or agreement with Emisphere or any affiliated
company (the "Total Payments"), which are or become subject to the tax imposed
by Section 4999 of the Internal Revenue Code of 1986, as amended (the "Code")
(or any similar tax that may hereafter be imposed) (the "Excise Tax"), Emisphere
shall pay to Executive at the time specified below an additional amount (the
"Gross-up Payment") (including without limitation, reimbursement for any
penalties and interest that may accrue in respect of such Excise Tax) such that
the net amount retained by Executive, after reduction for any Excise Tax
(including any penalties or interest thereon) on the Total Payments and any
federal, state and local income or employment tax and Excise Tax on the Gross-up
Payment provided for by this Section 17, but before reduction for any federal,
state, or local income or employment tax on the Total Payments, shall be equal
to the sum of (a) the Total Payments, and (b) an amount equal to the product of
any deductions disallowed for federal, state, or local income tax purposes due
to the inclusion of the Gross-up Payment in Executive's adjusted gross income
multiplied by the highest applicable marginal rate of federal, state, or local
income taxation, respectively, for the calendar year in which the Gross-up
Payment is made. For purposes of determining whether any of the Total Payments
will be subject to the Excise Tax and the amount of such Excise Tax:

          (i)       The Total Payments shall be treated as "parachute payments"
                    within the meaning of Section 280G(b)(2) of the Code, and
                    all "excess parachute payments" within the meaning of
                    Section 280G(b)(1) of the Code shall be treated as subject
                    to the Excise Tax, unless, and except to the extent that, in
                    the written opinion of independent compensation consultants,
                    counsel or auditors of nationally recognized standing
                    ("Independent Advisors") selected by Emisphere and
                    reasonably acceptable to Executive, the Total Payments (in
                    whole or in part) do not constitute parachute payments, or
                    such excess parachute payments (in whole or in part)
                    represent reasonable compensation for services actually
                    rendered within the meaning of Section

21
<PAGE>

                           280G(b)(4) of the Code in excess of the base amount
                           within the meaning of Section 280G(b)(3) of the Code
                           or are otherwise not subject to the Excise Tax;

                  (ii)     The amount of the Total Payments which shall be
                           treated as subject to the Excise Tax shall be equal
                           to the lesser of (A) the total amount of the Total
                           Payments or (B) the total amount of excess parachute
                           payments within the meaning of Section 280G(b)(1) of
                           the Code (after applying clause (i) above); and

                  (iii)    The value of any non-cash benefits or any deferred
                           payment or benefit shall be determined by the
                           Independent Advisors in accordance with the
                           principles of Sections 280G(d)(3) and (4) of the
                           Code.

                  For purposes of determining the amount of the Gross-up
Payment, Executive shall be deemed (A) to pay federal income taxes at the
highest marginal rate of federal income taxation for the calendar year in which
the Gross-up Payment is to be made; (B) to pay any applicable state and local
income taxes at the highest marginal rate of taxation for the calendar year in
which the Gross-up Payment is to be made, net of the maximum reduction in
federal income taxes which could be obtained from deduction of such state and
local taxes if paid in such year (determined without regard to limitations on
deductions based upon the amount of Executive's adjusted gross income); and (C)
to have otherwise allowable deductions for federal, state, and local income tax
purposes at least equal to those disallowed because of the inclusion of the
Gross-up Payment in Executive's adjusted gross income. In the event that the
Excise Tax is subsequently determined to be less than the amount taken into
account hereunder at the time the Gross-up Payment is made, Executive shall
repay to Emisphere at the time that the amount of such reduction in Excise Tax
is finally determined (but, if previously paid to the taxing authorities, not
prior to the time the amount of such reduction is refunded to Executive or
otherwise realized as a benefit by Executive) the portion of the Gross-up
Payment that would not have been paid if such Excise Tax had been applied in
initially calculating the Gross-up Payment, plus interest on the amount of such
repayment at the rate provided in Section 1274(b)(2)(B) of the Code. In the
event that the Excise Tax is determined to exceed the amount taken into account
hereunder at the time the Gross-up Payment is made (including by reason of any
payment the existence or amount of which cannot be determined at the time of the
Gross-up Payment), Emisphere shall make an additional Gross-up Payment in
respect of such excess (plus any interest and penalties payable with respect to
such excess) at the time that the amount of such excess is finally determined.

                  The Gross-up Payment provided for above shall be paid on the
30th day (or such earlier date as the Excise Tax becomes due and payable to the
taxing authorities) after it has been determined that the Total Payments (or any
portion thereof) are subject to the Excise Tax; provided however, that if the
                                                -------- -------
amount of such Gross-up Payment or portion thereof cannot be finally

22
<PAGE>

determined on or before such day, Emisphere shall pay to Executive on such day
an estimate, as determined by the Independent Advisors, of the minimum amount of
such payments and shall pay the remainder of such payments (together with
interest at the rate provided in Section 1274(b)(2)(B) of the Code), as soon as
the amount thereof can be determined. In the event that the amount of the
estimated payments exceeds the amount subsequently determined to have been due,
such excess shall constitute a loan by Emisphere to Executive, payable on the
fifth day after demand by Emisphere (together with interest at the rate provided
in Section 1274(b)(2)(B) of the Code). If more than one Gross-up Payment is
made, the amount of each Gross-up Payment shall be computed so as not to
duplicate any prior Gross-up Payment. Emisphere shall have the right to control
all proceedings with the Internal Revenue Service that may arise in connection
with the determination and assessment of any Excise Tax and, at its sole option,
Emisphere may pursue or forego any and all administrative appeals, proceedings,
hearings, and conferences with any taxing authority in respect of such Excise
Tax (including any interest or penalties thereon); provided however, that
                                                   -------- -------
Emisphere's control over any such proceedings shall be limited to issues with
respect to which a Gross-up Payment would be payable hereunder, and Executive
shall be entitled to settle or contest any other issue raised by the Internal
Revenue Service or any other taxing authority. Executive shall cooperate with
Emisphere in any proceedings relating to the determination and assessment of any
Excise Tax and shall not take any position or action that would materially
increase the amount of any Gross-up Payment hereunder.

          18.  Effect of Agreement on Other Benefits.
               -------------------------------------

               Except as specifically provided in this Agreement, the
existence of this Agreement shall not be interpreted to preclude, prohibit or
restrict Executive's participation in any other employee benefit or other plans
or programs in which he currently participates.

          19.  Assignability; Binding Nature.
               -----------------------------

               This Agreement shall be binding upon and inure to the benefit
of the Parties and their respective successors, heirs (in the case of Executive)
and permitted assigns. No rights or obligations of Emisphere under this
Agreement may be assigned or transferred by Emisphere except that such rights or
obligations may be assigned or transferred in connection with the sale or
transfer of all or substantially all of Emisphere's assets; provided that, the
                                                            -------- ----
assignee or transferee is the successor to all or substantially all of
Emisphere's assets and such assignee or transferee assumes Emisphere's
liabilities, obligations and duties as contained in this Agreement, either
contractually or as a matter of law. Emisphere further agrees that, in the event
of a sale or transfer of assets as described in the preceding sentence, it shall
take whatever action it legally can to cause such assignee or transferee to
expressly assume Emisphere's liabilities, obligations and duties hereunder. No
rights or obligations of Executive under this Agreement may be assigned or
transferred by Executive other than his rights to compensation and benefits,
which may be transferred only by will or operation of law, except as provided in
Section 25 below.

23
<PAGE>

         20.   Representation.
               --------------

               Emisphere represents and warrants that it is fully authorized
and empowered to enter into this Agreement and that the performance of its
obligations under this Agreement will not violate any agreement between it and
any other person, firm or organization.

         21.   Entire Agreement.
               ----------------

               This Agreement (and any option grant agreements) contains the
entire understanding and agreement between the Parties concerning the subject
matter hereof and, as of the Effective Date, supersedes all prior agreements,
understandings, discussions, negotiations and undertakings, whether written or
oral, between the Parties with respect thereto.

         22.   Amendment or Waiver.
               -------------------

               No provision in this Agreement may be amended unless such
amendment is agreed to in writing and signed by Executive and an authorized
officer of Emisphere. Except as set forth herein, no delay or omission to
exercise any right, power or remedy accruing to any Party shall impair any such
right, power or remedy or shall be construed to be a waiver of or an
acquiescence to any breach hereof. No waiver by either Party of any breach by
the other Party of any condition or provision contained in this Agreement to be
performed by such other Party shall be deemed a waiver of a similar or
dissimilar condition or provision at the same or any prior or subsequent time.
Any waiver must be in writing and signed by Executive or an authorized officer
of Emisphere, as the case may be.

         23.   Severability.
               ------------

               In the event that any provision or portion of this Agreement
shall be determined to be invalid or unenforceable for any reason, in whole or
in part, the remaining provisions of this Agreement shall be unaffected thereby
and shall remain in full force and effect to the fullest extent permitted by
law.

         24.   Survivorship.
               ------------

               The respective rights and obligations of the Parties hereunder
shall survive any termination of Executive's employment to the extent necessary
to the intended preservation of such rights and obligations.

24
<PAGE>

         25.   Beneficiaries/References.
               ------------------------

               Executive shall be entitled, to the extent permitted under any
applicable law, to select and change a beneficiary or beneficiaries to receive
any compensation or benefit payable hereunder following Executive's death by
giving Emisphere written notice thereof. In the event of Executive's death or a
judicial determination of his incompetence, reference in this Agreement to
Executive shall be deemed, where appropriate, to refer to his beneficiary,
estate or other legal representative.

         26.   Governing Law/Jurisdiction.
               --------------------------

               This Agreement shall be governed by and construed and
interpreted in accordance with the laws of New York without reference to
principles of conflict of laws. Subject to Section 15, Emisphere and Executive
hereby consent to the jurisdiction of any or all of the following courts for
purposes of resolving any dispute under this Agreement: (i) the United States
District Court for New York, or (ii) any of the courts of the State of New York.
Emisphere and Executive further agree that any service of process or notice
requirements in any such proceeding shall be satisfied if the rules of such
court relating thereto have been substantially satisfied. Emisphere and
Executive hereby waive, to the fullest extent permitted by applicable law, any
objection which it or he may now or hereafter have to such jurisdiction and any
defense of inconvenient forum.

         27.   Notices.
               -------

               Any notice given to a Party shall be in writing and shall be
deemed to have been given when delivered personally or sent by certified or
registered mail, postage prepaid, return receipt requested, duly addressed to
the Party concerned at the address indicated below or to such changed address as
such Party may subsequently give such notice of:

               If to Emisphere:  EMISPHERE TECHNOLOGIES, INC.
                                 765 Old Saw Mill Road
                                 Tarrytown, NY  10591

               If to Executive:  Mr. Michael M. Goldberg, MD
                                 159 Lydecker Street
                                 Englewood, NJ 07631

         28.   Headings.
               --------

               The headings of the sections contained in this Agreement are for
convenience only and shall not be deemed to control or affect the meaning or
construction of any provision of this Agreement.

25
<PAGE>

          29.  Counterparts.
               ------------

               This Agreement may be executed in two or more counterparts.

          IN WITNESS WHEREOF, the undersigned have executed this Agreement as of
the date first written above.

26

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