Document:

Ex10-2

		

			Exhibit 10.2

		

		

			 

		

		
			ADDENDUM NO. 1 TO MASTER RETAILER AGREEMENT
		

		
			This ADDENDUM NO. 1 TO MASTER RETAILER AGREEMENT (this “Addendum”), dated as of January 1, 2015 (the “Effective Date”), is made by and between SEALY MATTRESS COMPANY, an Ohio corporation (“Vendor”), and MATTRESS FIRM, INC., a Delaware corporation (“Retailer”).
		

		
			WHEREAS, Vendor and Retailer are parties to that certain Master Retailer Agreement, dated effective as of January 1, 2014 (the “Agreement”), pursuant to which Retailer is authorized to offer and sell, on a non-exclusive basis, Vendor products; and
		

		
			WHEREAS, Vendor and Retailer desire to supplement the Agreement so that certain operating subsidiaries of Retailer will benefit from the Agreement and be authorized to sell, and offer for sale, one or more of Vendor’s products in accordance with the terms and conditions of the Agreement. 
		

		
			NOW THEREFORE, in consideration of the foregoing premises, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:
		

		
			1.Capitalized terms used, but not defined in this Addendum, have the meanings assigned to them in the Agreement.
		

		
			2.As of the Effective Date, this Addendum is attached to, and made part of, the Agreement.
		

		
			3.As of the Effective Date, each of the following wholly owned subsidiaries of Retailer: B29 LLC, Sleep Experts Partners, L.P., Sleep Experts II, LLC, The Sleep Train, Inc., and Mattress Firm – Arizona, LLC (collectively, the “Subsidiaries”) has the right, as if it were Retailer, to (a) sell and offer for sale one or more of Vendor’s Products at one or more physical store locations operated by or on behalf of such Subsidiary or on one or more websites operated by or on behalf of such Subsidiary,  (b) order Products at the Prices and, if applicable, Discounted Prices,  (c) accept, reject, and return Products, and (d) use, on a worldwide, non-exclusive and royalty-free basis, Vendor’s trademarks, trade names and images and Vendor-provided promotional materials, Product descriptions and pictures in connection the sale and promotion of the Products, all in accordance with and subject to the terms and conditions of the Agreement.
		

		
			4.As of the Effective Date, the definition of “Net Purchases” is supplemented so that for purposes of calculating the amount of Net Purchases, the aggregate Prices for all Products ordered by Retailer shall include, to the extent not already considered, the aggregate Prices for all Products ordered by each Subsidiary.
		

		
			5.As of the Effective Date, Vendor agrees to comply at all times with Retailer’s currently published Vendor Code of Conduct and shall allow Retailer to conduct reasonable audits to ensure compliance therewith.  Retailer may make reasonable periodic changes to its Vendor Code of Conduct based on changes in applicable law or other policy considerations.
		

		
			6.All of the terms and conditions of the Agreement remain in full force and effect, are hereby ratified and confirmed by the parties hereto, and except as supplemented by this Addendum, remain unchanged.
		

		
			7.This Addendum may be executed in multiple counterparts, each of which shall be deemed an original and all of which together shall be one and the same instrument.  This Addendum 

		 

 

may be executed and delivered by electronic or facsimile means, and electronic or facsimile copies of executed signature pages shall be binding as originals.
		

		
			IN WITNESS WHEREOF, the undersigned have duly executed this Addendum effective as of the Effective Date.
		

			
					
						VENDOR:

					
					
						RETAILER:

				
	
					
						SEALY MATTRESS COMPANY

					
						 

					
						 

					
						By: /s/ Richard Anderson

					
						Name: Richard Anderson

					
						Title: President – NA, EVP

					
						Date: 11/16/15

					
					
						MATTRESS FIRM, INC.

					
						 

					
						 

					
						By: /s/ Brian Baxter

					
						Name: Brian Baxter

					
						Title:  Senior Vice President, Merchandising

					
						Date:

				

		
			 
		

		 

		

			Addendum No. 1 to Master Retailer Agreement

		

		

			Page 2 of 2Ex10-3

		

			Exhibit 10.3

		

		

			 

		

		
			AMENDMENT TO MASTER RETAILER AGREEMENT
		

		
			This AMENDMENT TO MASTER RETAILER AGREEMENT (this “Amendment”), dated as of June  15, 2015 (the “Effective Date”), is made by and between TEMPUR-PEDIC NORTH AMERICA, LLC, a Delaware limited liability company (“Vendor”), and MATTRESS FIRM, INC., a Delaware corporation (“Retailer”).
		

		
			WHEREAS, Vendor and Retailer are parties to that certain Master Retailer Agreement, dated effective as of January 1, 2014, as supplemented by that certain Addendum No. 1 to Master Retailer Agreement, dated as of January 1, 2015 (the “Agreement”), pursuant to which Retailer and its Subsidiaries are authorized to offer and sell, on a non-exclusive basis, Vendor products; and
		

		
			WHEREAS, Vendor and Retailer desire to supplement the Agreement so that, among other things, Retailer will be permitted to resale Vendor products to Vendor-approved wholesaler(s). 
		

		
			NOW THEREFORE, in consideration of the foregoing premises, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:
		

		
			1.Capitalized terms used, but not defined in this Amendment, have the meanings assigned to them in the Agreement.
		

		
			2.Section 4 of the Agreement is amended to read as follows:
		

		
			“4.  Customers.  Except as provided in Section 4.a, Retailer will not sell or ship Products to any person or entity other than retail consumers (end-users of the product); provided that the foregoing shall not prohibit Retailer from selling or shipping Products to hospitals, charities, shelters or government entities or participating government programs, but Retailer agrees to defend, indemnify and hold harmless Vendor from any claims related to any sale or shipment to any entities other than retail customers, and Retailer shall be solely responsible for complying with all state, local or federal laws applicable to such shipments and programs.  Furthermore, Retailer shall not sell any Products for delivery outside the United States of America.”
		

		
			3.The following new section 4.a is added to the Agreement:
		

		
			“4.a  Limited Distribution to Wholesaler(s); Exempt from Business Development Program.  Retailer may sell and/or ship Products to Wayfair, Inc. or any of its affiliates  (collectively, “Wayfair”) for resale on “Wayfair” branded websites.  Purchases of Vendor products by Retailer for or on behalf of Wayfair will be not be eligible for participation in any Business Development Program that may be in effect between Vendor and Retailer.  Vendor may terminate Retailer’s right and authorization hereunder to sell and/or ship Products to Wayfair by providing Retailer with at least ninety (90) days’ prior written notice of such termination, and upon such termination, Retailer will immediately cease all sales and/or shipments of Products to Wayfair, except that Retailer may continue to ship Products to Wayfair in fulfillment of any sales that were made prior to such termination.
		

		
			

		 

 

4.All of the terms and conditions of the Agreement remain in full force and effect, are hereby ratified and confirmed by the parties hereto, and except as supplemented by this Amendment, remain unchanged.
		

		
			5.This Amendment may be executed in multiple counterparts, each of which shall be deemed an original and all of which together shall be one and the same instrument.  This Amendment may be executed and delivered by electronic or facsimile means, and electronic or facsimile copies of executed signature pages shall be binding as originals.
		

		
			IN WITNESS WHEREOF, the undersigned have duly executed this Addendum effective as of the Effective Date.
		

			
					
						VENDOR:

					
					
						RETAILER:

				
	
					
						TEMPUR-PEDIC NORTH AMERICA, LLC

					
						 

					
						 

					
						By: /s/ Richard Anderson

					
						Name: Richard Anderson

					
						Title: President

					
						 

					
					
						MATTRESS FIRM, INC.

					
						 

					
						 

					
						By: /s/ Craig McAndrews

					
						Name: Craig McAndrews

					
						Title: Chief Merchandising Officer

					
						 

				

		
			 
		

		 

		

			Addendum No. 1 to Master Retailer Agreement

		

		

			Page 2 of 2Ex10-4

		

			Exhibit 10.4

		

		

			 

		

		
			AMENDMENT TO MASTER RETAILER AGREEMENT
		

		
			This AMENDMENT TO MASTER RETAILER AGREEMENT (this “Amendment”), dated as of June  15, 2015 (the “Effective Date”), is made by and between SEALY MATTRESS COMPANY,  an Ohio corporation (“Vendor”), and MATTRESS FIRM, INC., a Delaware corporation (“Retailer”).
		

		
			WHEREAS, Vendor and Retailer are parties to that certain Master Retailer Agreement, dated effective as of January 1, 2014, as supplemented by that certain Addendum No. 1 to Master Retailer Agreement, dated as of January 1, 2015 (the “Agreement”), pursuant to which Retailer and its Subsidiaries are authorized to offer and sell, on a non-exclusive basis, Vendor products; and
		

		
			WHEREAS, Vendor and Retailer desire to supplement the Agreement so that, among other things, Retailer will be permitted to resale Vendor products to Vendor-approved wholesaler(s). 
		

		
			NOW THEREFORE, in consideration of the foregoing premises, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:
		

		
			1.Capitalized terms used, but not defined in this Amendment, have the meanings assigned to them in the Agreement.
		

		
			2.Section 4 of the Agreement is amended to read as follows:
		

		
			“4.  Customers.  Except as provided in Section 4.a, Retailer will not sell or ship Products to any person or entity other than retail consumers (end-users of the product); provided that the foregoing shall not prohibit Retailer from selling or shipping Products to hospitals, charities, shelters or government entities or participating government programs, but Retailer agrees to defend, indemnify and hold harmless Vendor from any claims related to any sale or shipment to any entities other than retail customers, and Retailer shall be solely responsible for complying with all state, local or federal laws applicable to such shipments and programs.  Furthermore, Retailer shall not sell any Products for delivery outside the United States of America.”
		

		
			3.The following new section 4.a is added to the Agreement:
		

		
			“4.a  Limited Distribution to Wholesaler(s); Exempt from Business Development Program.  Retailer may sell and/or ship Products to Wayfair, Inc. or any of its affiliates (collectively, “Wayfair”) for resale on “Wayfair” branded websites.  Except for the Return Credit, Purchases of Vendor products by Retailer for or on behalf of Wayfair will be not be eligible for participation in any Annual Merchandising Program that may be in effect between Vendor and Retailer.  Vendor may terminate Retailer’s right and authorization hereunder to sell and/or ship Products to Wayfair by providing Retailer with at least ninety (90) days’ prior written notice of such termination, and upon such termination, Retailer will immediately cease all sales and/or shipments of Products to Wayfair, except that Retailer may continue to ship Products to Wayfair in fulfillment of any sales that were made prior to such termination.
		

		
			

		 

 

4.All of the terms and conditions of the Agreement remain in full force and effect, are hereby ratified and confirmed by the parties hereto, and except as supplemented by this Amendment, remain unchanged.
		

		
			5.This Amendment may be executed in multiple counterparts, each of which shall be deemed an original and all of which together shall be one and the same instrument.  This Amendment may be executed and delivered by electronic or facsimile means, and electronic or facsimile copies of executed signature pages shall be binding as originals.
		

		
			IN WITNESS WHEREOF, the undersigned have duly executed this Addendum effective as of the Effective Date.
		

			
					
						VENDOR:

					
					
						RETAILER:

				
	
					
						SEALY MATTRESS COMPANY

					
						 

					
						 

					
						By: /s/ Richard Anderson

					
						Name: Richard Anderson

					
						Title: EVP & President - NA

					
						 

					
					
						MATTRESS FIRM, INC.

					
						 

					
						 

					
						By: /s/ Craig McAndrews

					
						Name: Craig McAndrews

					
						Title: Chief Merchandising Officer

					
						 

				

		
			 
		

		 

		

			Addendum No. 1 to Master Retailer Agreement

		

		

			Page 2 of 2

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