Document:

EX-4.33

 Exhibit 4.33 

Media Service Framework Agreement 
 Party
A: China Southern Airlines Company Limited 
 Party B: China Southern Airlines Group Culture and Media Co., Ltd. 

Party A includes China Southern Airlines Company Limited and its wholly-owned and holding subsidiaries. Party B includes China Southern
Airlines Group Culture and Media Co., Ltd. and its wholly-owned and holding subsidiaries. 
 Party A and Party B reached to the following
framework agreement in respect of the following matters after arm’s length negotiation: 
  

	Chapter I	 General 

  

	Section I	 The scopes and contents of media services in this Framework Agreement include: Party B provides China Southern
Airlines Company Limited with exclusive advertising agency services and its wholly-owned and holding subsidiaries with advertising agency services, the plotting, purchase and production agency services of Party A’s in-flight entertainment programs, channel publicity and production services, public relations services relating to recruitments and newspaper placement services, and businesses relating to other media services.

  
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	Section II	 Advertising agency services represent that, in order to establish its corporate image, Party A promotes its
passenger and cargo air transportation products and services and, subject to the agreed conditions in this Agreement, entrusts Party B to implement various kinds of services. Those services include that, based on the Party A’s marketing plan,
to plan and distribute as agent domestic and foreign films and televisions, and design, produce, release and agent print and outdoor advertisement and other media advertisements; to plan and undertake various public relationship, promotion,
investigation activities and exhibition and display; to design, produce, promote the CI system of CSA; to design packaging, decoration, environmental arts, crafts, industrial modeling and other; to design, produce and sale aviation souvenirs,
advertising materials, activities promotion products, marketing feedback gifts and corporate image products; to exploit relevant cultural industry and other advertising and publicity matters, etc. 

  
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	Section III	 The agency services of plotting, purchase and production of Party A’s
in-flight entertainment programs represent that Party B, on behalf of Party A, plots and purchases domestic and foreign films, televisions, news, entertainment, finance, sports and other kinds of programs and
produce other relevant programs, as well as provides services relating to in-flight entertainment. 

  

	Section IV	 Channel publicity and production services represent that Party B plots, designs, produces, broadcasts publicity
programs based on Party A’s publicity requirements and publicity plan, and broadcasts as agreed on the “Outlook” channel and specially appointed channel, as well as conducts distribution service according to law.

  

	Section V	 Public relations services relating to recruitments represent that, in order to build brand and promote
corporate image, Party A entrusts Party B to conduct the publicity of staff recruitment, on-site recruitment for each electoral district, logistics support for recruitment activities, execution of
activities, production and coordination of television programs relating to recruitment, sales of gifts relating to staff recruitment, as well as other services in respect of recruitment. 

  
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	Section VI	 Newspaper placement services represent the services that Party A provides to Party B the specific
implementation of placement of newspapers published by the subsidiaries of Party B in a place belongs to Party A. The newspapers and magazines published by Party B are the important publicity tools of China Southern Air Holding Limited Company,
which provides publicity services for CSA. 

  

	Section VII	 Party B provides Party A with newspapers available for reading; Party A helps Party B in respect of newspapers
placement and deals with them regularly, while at the same time strictly controls the number and tapes of newspapers in the flight. Newspapers without “CN” shall not be placed in any passenger cabin belonging to Party A and in other public
places. 

  

	Section VIII	 Party A entrusts Party B to responsible for the production and purchase businesses of print media, such as
thermal boarding pass, including placing of supply orders, tracking the status of orders, assisting users’ acceptance and payment collection and paying and other services. 

  
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	Chapter II	 Rights and Obligations 

 

	Section IX	 Party A’s rights 

 

	 	1.	 Party A shall be entitled to customize and adjust the annual advertising agency, the plotting, purchase,
production of Party A’s in-flight entertainment programs, the working plan for staff recruitment and newspapers placement according to its operation requirement and shall be entitled to request Party B to
implement as scheduled. 

  

	 	2.	 Party A shall be entitled to determine matters relating to the content, form, media, spreading scope, words,
layout, beginning and ending time of its publicity according to the requirement of its operating activities, and notify Party B the above decisions as annual plan. Temporal projects shall be notified to Party B 30 days in advance.

  

	 	3.	 Party A shall be entitled to participate in the relevant media purchase and price negotiation of Party B and
shall be entitled to determine whether to accept the result of negotiation or not according to the relevant purchase requirements of Party A. 

  
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	 	4.	 Party A shall be entitled to request Party B to provide advertisement design, production, release and agency
services of high quality that are in line with Party A’s corporate image. 

  

	 	5.	 Party A shall be entitled to consider and approve the design, production, quotation of advising projects
provided by Party B. Party A could choose third party to provide advertising services if Party B’s design and production of advertising projects are unable to meet Party A’s requirement or the quotation is higher than the market price.

  

	 	6.	 Party A shall be entitled to review the advertisements produced by Party B as agent before their release.

  

	 	7.	 Party A shall be entitled to request Party B to make economic compensation if Party B is unable to complete
relevant projects according to Party A’s requirements on quality, time, etc. 

  

	 	8.	 Party A shall be entitled to request Party B to report to Party A the framework of content and working plan for
its written consent before implementation when Party B provides the plotting, purchase and production agency services of in-flight entertainment programs and public relations services relating to recruitment.

  
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	Section X	 Party A’s obligations 

 

	 	1.	 In order to facilitate Party B to act as agent for various advertisements hereunder, Party A shall provide
Party B the business license, business license for air transport, proof materials for the authenticity of advertisements and other relevant information as required under the PRC Advertising Law. 

 

	 	2.	 Party A shall be liable for the authenticity of the advertisements provided by it. 

 

	 	3.	 Party A shall bear all the legal and economic liabilities arising from the breach of Party B to the extent it
was incurred by Party A. 

  

	 	4.	 Party A shall guarantee that it will assist Party B to perform this Agreement pursuant to the corresponding
listing rules of the stock exchange on which its securities listed (“Listing Rules”). 

  

	Section XI	 Party B’s rights 

 

	 	1.	 Party B shall be eligible for the exclusive advertising agency of Party A subject to the agreed conditions
hereunder. Where the design and production of advertising projects from Party B fail to meet the requirements from Party A or its quotation is higher than the market price, Party B agrees to waive the right of exclusive advertising agency service in
respect of those projects and Party B may choose third parties to provide advertising agency services. 

  
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	 	2.	 Party B shall be entitled to put forward its own advice on the advertising plan prepared by Party A.

  

	 	3.	 Party B shall be entitled to examine the authenticity of advertisements provided by Party A and shall have the
right to refuse to act as agent for advertisements which are inaccurate and with incomplete proof documents. 

  

	 	4.	 Party B shall be entitled to charge agency fee, production fee and other fees for the services provided
hereunder. 

  

	Section XII	 Party B’s obligations 

 

	 	1.	 Party B shall ensure that is has the approval documents and qualifications required to provide services set
forth herein, and its execution and performance hereof shall not violate the provisions of laws, regulations and rules. Party B shall guarantee that it will assist Party A to perform this Agreement pursuant to the corresponding listing rules of the
stock exchange on which its securities listed (the “Listing Rules”). 

  
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	 	2.	 Party B shall provide services in a timely manner in strict accordance with Party A’s annual business plan
or the services matters specified in the written instructions of individual entrustment. Party B shall be liable for any liability arising from acts beyond the scope of Party A’s entrustment at its own risk. 

 

	 	3.	 Party B shall finalize the plan within the specified time as required by Party A after the receipt of the
entrustment notice and perform the plan after submitted to Party A for its review. 

  

	 	4.	 Party B shall be liable for the legality of its advertisements and any infringement liability in respect of
copyright, portrait right and other interest relating to that advertisement proposed by any third party shall be assumed by Party B. 

  

	 	5.	 Party B shall be responsible for the whole process of media or media agencies’ selection, negotiation,
purchase, execution and supervision as specified in contract and release advertisements in a timely manner. Party B shall formulate the supplier procurement management system, refine media suppliers’ selection, negotiation, purchase and
execution process, define suppliers’ qualification standards, assets size and credit status, specify advertising purchase, the execution, performance of contracts and other procedures, purchase in strict compliance with regulations and rules,
and carefully select advertising suppliers with considerable scale and rich experience. 

  
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	 	6.	 Upon the release of Party A’s advertisements where Party B acts as agent, Party B shall track and monitor
the actual effect of the advertisement and report to Party A the monitoring report according to the development. The content of the monitoring report, as part of the settlement evidences between both parties, includes (but not limited to) the
summary of release status of advertising positions, such as locations of advertising spaces, release date, release time, form of advertising, specification, number, etc.; and photos and pictures and other proof materials; the differences between the
actual broadcast time and the scheduled time and to state the reason; the data of crowd who can receive the advertisements, etc.. Both parties may agree otherwise in the advertising agency agreement in respect of the providing time, specific form,
and content of the monitoring report according to the actual condition. 

  
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	 	7.	 Party B shall keep confidential the content of advertising business entrusted by Party A, and shall not
disclose and publish the entrusted content to any third party. Party B shall bear all the liabilities for any legal liability or economic loss arising from the leakage of Party A’s advertising information in advance due to Party B.

  

	 	8.	 Party B shall be responsible for the legality of releasing advertisement through Party A’s advertising
media. Any legal dispute incurred in the course of release for Party B’s reason shall be settled by Party B; any legal dispute incurred not because of Party B, Party B shall proactively assist Party A in dealing with and shall effectively
maintain Party A’s image. 

  

	 	9.	 Party B shall, based on the principle of mutual benefit, provide newspapers and magazines for reading in the
passenger cabin to Party A; the hosting media of subsidiaries of Party B have been assuming the responsibility for external promotion of the corporate functions of China Southern Air Holding Limited Company and its members based on its initial
founding concept. Party A being the major member of China Southern Air Holding Limited Company, the subsidiaries of Party B shall publicize Party A’s routes and aviation development on its hosting media. 

  
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	 	10.	 Party B shall bear the additional production and other fees for placing advertisement on Party A’s in-flight entertainment programs, facilities and other media; Party B agrees to sign specific agreement with Party A in respect of the income and expense incurred from services of public relations relating to
recruitment to determine the way of allocation. 

  

	 	11.	 If Party A customizes gifts from Party B, Party B shall design and produce gift patterns as required by Party A
and print Party A’s logo on the gifts customized by Party A. 

  

	Chapter III	 Advertising Rights 

 

	Section XIII	 For all the advertisements produced by Party B acting as the agent of Party A under this Agreement, the
copyrights therefrom shall belong to Party A. Party B shall not use it in other advertising agency other than this Agreement without consent from Party A. 

  
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	Chapter IV	 Annual Transaction Cap for Media Service 

 

	Section XIV	 As confirmed by both parties, the annual transaction amount cap for media services business under this
Agreement shall be RMB150 million in 2019, RMB170 million in 2020 and RMB190 million in 2021 (exclusive of tax). 

  

	Section XV	 The actual transaction amount of both parties shall be executed according to the amount set forth on the
individual business contract as otherwise signed between them. However, the actual media services fee actually incurred each year shall not exceed the annual transaction cap as agreed hereunder. Both Party A and Party B shall meet the requirements
under relevant Listing Rules in the course of performing this Agreement. 

  

	Chapter V	 Pricing and Payment for Media Services Fees 

 

	Section XVI	 The pricing and charging standards for the services hereunder shall be determined by both parties when the
single specific business occurs after arm’s length negotiation with reference to the market price. 

  
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	Section XVII	 The “market price” used herein refers to the price which is formulated independently by operators and
formed through market competition. 

  

	Section XIII	 The market price shall be determined in the following order: 

 

	 	1.	 The price charged by independent third parties for the time being who provide the same kind of services under
the normal condition in places or its surrounding areas where similar services are provided; 

  

	 	2.	 The price charged by independent third parties for the time being who provide the same kind of services under
the normal condition in the PRC. 

  

	Section XIX	 Both parties shall review the pricing standards and way of payment for the next accounting year with reference
to the relevant service contents provided hereunder before 31 December of each of the next three years, and shall sign the supplemental agreement. If both parties fail to reach to agreement in respect of the terms of supplemental agreement
before the abovementioned time, the pricing standards and way of payment for that year shall be applied to the next accounting year. 

  
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	Section XX	 After Party A and Party B reach to agreement in respect of the specific media service matters, the business
department of Party A shall be authorized to issue the “customer confirmation order” to Party B, and shall otherwise sign a separate and specific media service business contract, and both parties shall make payments as required by the
specific contract. Party B undertakes that the media services related fees charged to Party A are based on the market price in the similar business as recognized by Party A. 

 

	Chapter VI	 Duration and Variation of Agreement 

 

	Section XXI	 This Agreement shall be effective from 1 January 2019 to 31 December 2021. 

 

	Section XXII	 Unless otherwise required or requested by the Listing Rules applicable to Party A, both parties may sign a
renewed agreement after written negotiation before 30 days prior to the expiry date of the validity. 

  

	Section XXIII	 Party A and Party B may change or supplement the terms of this Agreement after arm’s length negotiation
within the duration of this Agreement. 

  
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	Section XXIV	 Party A and Party B may terminate this Agreement in writing after arm’s length negotiation within the
duration of this Agreement with notice to the other party 30 days in advance. 

  

	Chapter VII	 Default Obligations 

 

	Section XXV	 Party A and Party B shall strictly perform its obligations hereunder; otherwise it shall constitute a breach.
The breaching party shall bear the corresponding liabilities in accordance with relevant requirements under the PRC Contract Law. 

  

	Chapter XIII	 Others 

  

	Section XXVI	 The execution, performance, interpretation and disputes in this Agreement shall apply to the PRC Law.

  

	Section XXVII	 This Agreement was made in four counterparts. Party A and Party B hold two counterparts and each one has the
same legal effect. 

 (No text below) 

  
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 Party A: China Southern Airlines Company Limited 

Signature: 
 Date 

Party B: Southern Airlines Culture and Media Co., Ltd. 

Signature: 
 Date 

  
 17EX-4.34

 Exhibit 4.34 

Catering Services Framework Agreement 

This Agreement shall be signed by the following parties in Guangzhou as at .......  : 

China Southern Airlines Company Limited (the “Party A”) 

Address: 68 Qixin Road, Baiyun District, Guangzhou 
 Legal
Representative: Wang Chang Shun (王昌顺) 

Shenzhen Air Catering Co., Ltd. (the “Party B”) 

Address: 5/F, the Complex of China Southern Airlines, Shenzhen Bao’an International Airport, Fuyong Street, Bao’an District, Shenzhen 

Legal Representative: Guo Zhiqiang (郭志强) 
 Party A and Party B reached to the following framework agreement in respect
of Party B’s provision of in-flight catering and other in-flight services after arm’s length negotiation: 

Section I    Scope of Services 

1.    Party B agrees to provide in-flight meals for the arrival and departure
flights designated by Party A at the airport Party B situated and the services of ordering, preparation, allocation, recycling, storage, installation of aviation supplies and other related services under this Agreement. 

2.    The arrival and departure flights of Party A at the airport Party B located include normal flights and abnormal
flights. Normal flights refer to the scheduled flights operated according to the flight schedule; abnormal flights refer to special plane, chartered airplane, casual overtime flights or the cancelled, delayed, station-missed and alternate flights.

 3.    Party A hereunder includes China Southern Airlines Company Limited and
its wholly-owned and holding subsidiaries. 
 Section II    Party A’s Rights and Obligations 

1.    Party A shall provide early the delivery plan of catering and aviation supplies to Party B and shall promptly notify
Party B if the delivery plan of catering and aviation supplies for abnormal flights needs to make adjustment. 
 Party A shall be entitled
to make adjustment to the type and number of the aviation supplies according to the requirement of the flights and services. 

2.    Party A shall be responsible for the provision of tableware required for aviation supplies and catering to Party B
as scheduled and may entrust Party B to order as required by Party A if necessary. 
 3.    Party A shall be entitled to
make irregularly inspection to the safety and hygiene of Party B and request Party B to improve such inadequacy immediately. 
 Section
III    Party B’s Rights and Obligations 
 1.    Party B shall provide meals and aviation
supplies and other related services for flights of Party A on time and quantity as stipulated on the delivery plan of catering and aviation supplies provided by Party A and the menu approved by Party A, and shall deliver the meals and aviation
supplies prepared to Party B’s planes and place at the designated locations as required by Party A, handling the handover procedures, making sure that the flights of Party A will not delay as a result of the delivery of meals/aviation supplies.

 2.    Party B shall make, regularly adjust and change the menu as required by
Party A. Party B shall strictly execute the PRC Food Safety Law and the industry standards for aviation catering, enduring that its meals comply with the Law on Food Hygiene and the industry standards. 

3.    Party B shall comply with the management requirements on safety, storage, recycling from Party A. 

4.    Party B shall promise to assist Party A in performing this Agreement under the corresponding listing rules of the
stock exchange where Party A’s securities listed (the “Listing Rules”). 
 Section IV    Special
Agreement 
 1.    The price for the transactions of both parties shall be determined following the fair and
reasonable principle, based on the fair market price and in accordance with the national or local charging requirements. The transaction price Party B offers to Party A shall not be higher than the price from independent third parties or the
charging standards. 

 2.    Both Party A and Party B mutually agreed that, during the term of this
Agreement, the annual transaction caps will be RMB231 million for 2019, RMB266 million for 2020 and RMB306 million for 2021. As for the amount of transaction cap, Party A and Party B shall satisfy the requirements under the Listing
Rules in performing this Agreement. 
 Section V    Default Liabilities 

Any party breaching the provisions under this Agreement, failing to perform or failing to fully perform its obligations hereunder shall
constitute a breach. The default party shall bear the default liabilities pursuant to the relevant provisions of the PRC Contract Law, while the other party shall have the right to terminate this Agreement. 

Section VI    Settlement of Disputes 

For any dispute arising from the interpretation, validity and execution process of this Agreement, Party A and Party B shall try to settle by
friendly negotiation. If negotiation fails, any party may initiate a suit to the people’s court in Guangzhou having the jurisdiction. 

Section VII    Taking Effect and Validity of this Agreement 

The validity of this Agreement shall be three years from 1 January 2019 to 31 December 2021; this Agreement shall be legally binding
upon both parties since the effective date. 

 Section VIII     Miscellaneous 

1.    Without prior written consent from both parties, neither party shall change or amend the terms and content of this
Agreement. The supplements and amendments which form the written supplemental agreement shall be legally binding on both parties only after both parties’ mutually consent. 

2.    For the matters not mentioned herein, both parties shall otherwise negotiate and sign a supplemental agreement in
writing, and such written supplemental agreement shall have the same legal effect as this Agreement. 
 3.    This
Agreement is made in four counterparts with each party holding two counterparts, and each one has equal legal effect. 
 Party
A:    China Southern Airlines Company Limited 
 Party B:    Shenzhen Air Catering Co., Ltd. 

 

			
	Authorized representative:	  	Authorized representative:
		
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