Document:

Form of Amendment dated January 26, 2009

 Exhibit 10.17 
 AMENDMENT TO STOCK OPTION AGREEMENT(S) 
 This Amendment to one or more
Stock Option Agreements (the “Amendment”) is entered into effective as of January 26, 2009 (the “Restructure Date”), by and between WisdomTree Investments, Inc., a Delaware corporation (the “Company”), and the
employee of WisdomTree Asset Management, Inc. (“WTAM”), a wholly-owned subsidiary of the Company, whose name is set forth on the signature page of this Amendment (the “Employee”). 

WHEREAS, the Company, WTAM and Employee have entered into one or more Stock Option Agreement prior to the date hereof (individually
“Stock Option Agreement” and collectively “Stock Option Agreements”) pursuant to which the Employee accepted one or more grants of an option (a singular grant an “Option” and multiple grants “Options”) to
purchase shares of common stock of the Company that vest and become exercisable in four annual installments of 25% each as reflected in the Stock Option Agreements; and 
 WHEREAS, the Options are exercisable at an exercise price per share higher than $1.07 per share; and 
 WHEREAS, on January 26, 2009, the Compensation Committee of the Board of Directors of the Company authorized Employee the opportunity to exercise the Options at an alternative exercise price per
share of $1.07 subject to the terms and conditions set forth in this Amendment. 
 NOW, THEREFORE, IT IS AGREED: 

 

	1.	Amendment to Section 3 of the Stock Option Agreements. The text of Section 3 of each of the Option Agreements is hereby amended by adding the following
text at the end thereof: 

 “Subject to the terms of Section 4 but notwithstanding the exercise price per
share set forth on Schedule A hereof (the “Initial Exercise Price”), commencing on January 26, 2009 (the “Option Restructure Date”) the Employee shall be entitled to exercise all or a portion of the Option at an alternative
exercise price per share equal to $1.07 (the “Alternative Exercise Price”) in accordance with the following schedule (the “Alternate Vesting Schedule”): 

 

	 	•	 	 If the Employee remains employed by WTAM on the first anniversary of the Option Restructure Date, then the Employee may elect to exercise 25% of the
Option at the Alternative Exercise Price. 

  

	 	•	 	 If the Employee remains employed by WTAM on the second anniversary of the Option Restructure Date, then the Employee may elect to exercise an
additional 25% of the Option at the Alternative Exercise Price. 

  

	 	•	 	 If the Employee remains employed by WTAM on the third anniversary of the Option Restructure Date, then the Employee may elect to exercise an additional
25% of the Option at the Alternative Exercise Price. 

  

	 	•	 	 If the Employee remains employed by WTAM on the fourth anniversary of the Option Restructure Date, then the Employee may elect to exercise an
additional 25% of the Option at the Alternative Exercise Price. 

 Once a portion of the Option has vested and
has become exercisable as set forth in Schedule A at the Initial Exercise Price, the Employee shall be entitled to elect to exercise that portion of the Option at the Initial Exercise Price and once a portion of the Option has vested and has become
exercisable as set forth in the Alternate Vesting Schedule above, the Employee shall be entitled to elect to exercise that portion of the Option at the Alternative Exercise Price. To the 

 
extent an Option has vested and become exercisable as set forth in Schedule A at the Initial Exercise Price and as set forth in the Alternative Vesting Schedule at the Alternative Exercise
Price, the Employee shall have the option to choose between the two alternatives. Once the Employee has exercised a portion of the Option at the Alternative Exercise Price, then the Employee no longer has the right to exercise that portion at the
Initial Exercise Price. Alternatively, once the Employee has exercised a portion of the Option at the Initial Exercise Price, then the Employee no longer has the right to exercise that portion at the Alternative Exercise Price. 

By way of example and explanation, if the Employee was awarded on January 1, 2007 an Option to purchase 40,000 shares of common
stock with an Initial Exercise Price at $3.50 per share that vests in four equal annual installments of 25% per year, and at January 26, 2010, he desires to exercise a portion of his Vested Options (which equals 30,000 at January 26,
2010 because three years has passed since his original Grant Date), Employee can choose to exercise 10,000 shares at the Alternative Exercise Price of $1.07 since the Employee remains employed by WTAM on the first anniversary of the Option
Restructure Date, and he can still choose to exercise 20,000 additional shares at the Initial Exercise Price.” 
  

	2.	Full Force and Effect. Except as expressly amended by this Amendment, each of the other terms and provisions of the Stock Option Agreements shall continue in
full force and effect. 

  

							
	WISDOMTREE INVESTMENTS, INC.	 	
				
	By:	 	 	 		 	 
		 	 Jonathan L. Steinberg,
 Chief Executive Officer
	 		 	 Employee

  

 

							
	WISDOMTREE ASSET MANAGEMENT, INC.	 	
				
	By:	 	 	 		 	
		 	 Jonathan L. Steinberg,
 Chief Executive Officer
	 		 	

  
 2Stock Option Agreement dated April 3, 2002

 Exhibit 10.18 
 STOCK OPTION AGREEMENT 
 This STOCK OPTION AGREEMENT
(the “Agreement”) is entered into as of April 3, 2002, by and between INDIVIDUAL INVESTOR GROUP, INC., a Delaware corporation with offices at 125 Broad Street, 14th Floor, New York, New York 10004 (the “Company”), and Jonathan Steinberg, an individual residing at
[Redacted] (the “Employee”). 
 WHEREAS, on April 3, 2002 (the “Grant Date”), the Stock Option
Committee (the “Committee”) of the Board of Directors of the Company (the “Board”) authorized the grant to the Employee of an option (the “Option”) to purchase an aggregate of 3,604,292 shares of the authorized but
unissued Common Stock of the Company, $.01 par value (the “Common Stock”), of which (a) an option to purchase 82,673 is granted pursuant to the terms and conditions of the Company’s 1993 Stock Option Plan (the “1993
Plan”), (b) an option to purchase 331,533 shares is granted pursuant to the terms and conditions of the Company’s 1996 Performance Equity Plan (“ 1996 Plan,” which together with the 1993 Plan are referred to collectively as
the “Plans”) and (c) an option to purchase 3,189,086 shares is granted outside of the Plans, all conditioned upon the Employee’s acceptance of the grant of the Option upon the terms and conditions set forth in this Agreement and
subject to the terms of the Plans; and 
 WHEREAS, the Employee desires to acquire the Option upon the terms and conditions set
forth in this Agreement and subject to the terms of the Plans; 
 IT IS AGREED: 

1. Grant of Stock Option. The Company hereby grants the Employee the Option to purchase all or any part of an aggregate of 3,604,292
shares of Common Stock (the “Option Shares”) on the terms and conditions set forth herein and subject to the provisions of the Plans. 
 2. Incentive Stock Option. The Option represented hereby is intended to be an Option which qualifies as an “Incentive Stock Option” under Section 422 of the Internal Revenue Code of 1986,
as amended, to the maximum extent allowable by law. 
 3. Exercise Price. The exercise price of the Option is $0.05 per share,
subject to adjustment as hereinafter provided. 

 4. Exercisability. This Option shall be exercisable as set forth below in this
Section 4. After a portion of the Option becomes exercisable, such portion shall remain exercisable, except as otherwise provided herein, until the close of business on April 2, 2012 (“Exercise Period”). 

 

													
	Date	  	Amount of Shares that
Become Exercisable	 	  	Plans (if Any) from Which Granted	  	Cumulative Amount of
Shares Exercisable	 	  	 
	4/30/02	  	 	208,332	  	  	82,673 from 1993 Plan; 125,659 from 1996 Plan	  	 	208,332	  	  	
	5/15/02	  	 	208,777	  	  	205,874 from 1996 Plan; 2,903 from outside the Plans	  	 	417,109	  	  	
	5/31/02	  	 	209,256	  	  	From outside the Plans	  	 	626,365	  	  	
	6/15/02	  	 	209,705	  	  	From outside the Plans	  	 	836,070	  	  	
	6/30/02	  	 	210,155	  	  	From outside the Plans	  	 	1,046,225	  	  	
	7/15/02	  	 	210,603	  	  	From outside the Plans	  	 	1,256,828	  	  	
	7/31/02	  	 	211,086	  	  	From outside the Plans	  	 	1,467,914	  	  	
	8/15/02	  	 	211,538	  	  	From outside the Plans	  	 	1,679,452	  	  	
	8/31/02	  	 	212,024	  	  	From outside the Plans	  	 	1,891,476	  	  	
	9/15/02	  	 	212,476	  	  	From outside the Plans	  	 	2,103,952	  	  	
	9/30/02	  	 	212,934	  	  	From outside the Plans	  	 	2,316,886	  	  	
	10/15/02	  	 	213,389	  	  	From outside the Plans	  	 	2,530,275	  	  	
	10/31/02	  	 	213,879	  	  	From outside the Plans	  	 	2,744,154	  	  	
	11/15/02	  	 	214,338	  	  	From outside the Plans	  	 	2,958,492	  	  	
	11/30/02	  	 	214,795	  	  	From outside the Plans	  	 	3,173,287	  	  	
	12/15/02	  	 	215,258	  	  	From outside the Plans	  	 	3,388,545	  	  	
	12/31/02	  	 	215,747	  	  	From outside the Plans	  	 	3,604,292	  	  	

 5. Effect of Termination of Employment. 

5.1. Termination Due to Death. If Employee’s employment by the Company terminates by reason of death, the portion of the Option, if
any, that was exercisable as of the date of death may thereafter be exercised by the legal representative of the estate or by the legatee of the Employee under the will of the Employee, for a period of one (1) year from the date of such death
or until the expiration of the Exercise Period, whichever period is shorter. The portion of the Option, if any, that was not exercisable as of the date of death shall immediately expire upon death. 

5.2. Termination Due to Disability. If Employee’s employment by the Company terminates by reason of Disability (as such term is
defined in the Plans), the portion of the Option, if any, that was exercisable as of the date of termination of employment may thereafter be exercised by the Employee for a period of one (1) year from the date of the termination of employment
or until the expiration of the Exercise Period, whichever period is shorter. The portion of the Option, if any, that was not exercisable as of the date of such termination of employment shall immediately expire on the date of such termination of
employment. 

 5.3. Other Termination. 

(a) If Employee’s employment is terminated by the Company or the Employee for any reason other than (i) death or
(ii) Disability or (iii) for cause by the Company, then the portion of the Option, if any, that was exercisable as of the date of termination of employment may thereafter be exercised by the Employee for a period of thirty (30) days
from termination of employment or until the expiration of the Exercise Period, whichever is shorter. The portion of the Option, if any, that was not exercisable as of the date of such termination of employment shall immediately expire on the date of
such termination of employment. 
 (b) In the event the Employee’s employment is terminated for cause, (i) this
Option, whether or not exercisable, shall immediately expire and (ii) the Company may require the Employee to return to the Company the economic value of any Option Shares purchased hereunder by the Employee within the six (6) month period
prior to the date of such termination of employment. In such event, the Employee hereby agrees to remit to the Company, in cash, an amount equal to the difference between the Fair Market Value (as such term is defmed in the Plans) of the Option
Shares on the date of such termination of employment (or the sales price of such Shares if the Option Shares were sold during such six (6) month period) and the Exercise Price of such Shares. 

5.4. “Employment”. The Employee shall be considered to be employed by the Company pursuant to this Section 5 if the
Employee is an officer, director or full-time employee of the Company (or of any parent, subsidiary or affiliate of the Company) or if the Committee determines in its sole and absolute discretion that the Employee is rendering substantial services
to the Company as a part-time employee, consultant or contractor of the Company (or of any parent, subsidiary or affiliate of the Company). The Committee shall have the sole and absolute discretion to determine whether the Employee has ceased to be
employed by the Company and the effective date on which such employment terminated. 
 5.5. No Right to Employment. Nothing in
the Plans or in this Agreement shall confer on the Employee any right to continue in the employ of, or other relationship with, the Company (or with any parent, subsidiary or affiliate of the Company) or limit in any way the right of the Company (or
of any parent, subsidiary or affiliate of the Company) to terminate the Employee’s employment or other relationship with the Company (or with any parent, subsidiary or affiliate of the Company) at any time, with or without cause. 

5.6. [intentionally omitted] 
 6. Withholding Tax. Not later than the date as of which an amount first becomes includible in the gross income of the Employee for Federal income tax purposes with respect to the Option, the Employee
shall pay to the Company, or make arrangements satisfactory to the Company regarding the payment of, any Federal, state and local taxes of any kind required by law to be withheld or paid with respect to such amount. Notwithstanding anything in this
Agreement to the contrary, the obligations of the Company under the Plans and pursuant to this Agreement shall be conditional upon such payment or arrangements with the Company and the Company shall, to the extent permitted by law, have the right to
deduct any such taxes from any payment of any kind otherwise due to the Employee from the Company. 

 7. Adjustments. In the event of any merger, reorganization, consolidation, recapitalization,
consolidation, dividend (other than cash dividend), stock split, reverse stock split, or other change in corporate structure affecting the number of issued shares of Common Stock, the Company shall proportionally adjust the number and kind of Option
Shares and the exercise price of the Option in order to prevent the dilution or enlargement of the Employee’s proportionate interest in the Company and Employee’s rights hereunder, provided that the number of Option Shares shall always be
a whole number. 
 8. Method of Exercise. 
 8.1. Notice to the Company. The Option shall be exercised in whole or in part by written notice in substantially the form attached hereto as Exhibit A directed to the Company at its principal place of
business accompanied by full payment as hereinafter provided of the exercise price for the number of Option Shares specified in the notice. 
 8.2. Delivery of Option Shares. The Company shall deliver a certificate for the Option Shares to the Employee as soon as practicable after payment therefor. 

8.3. Payment of Purchase Price. The Employee shall make pay for the Option Shares by any one or more of the following methods set forth
in this Section 8.3. 
 8.3.1. Cash Payment. The Employee shall make cash payments by wire transfer,
certified check or bank check, in each case payable to the order of the Company; the Company shall not be required to deliver certificates for Option Shares until the Company has confirmed the receipt of good and available funds in payment of the
purchase price thereof. 

 8.3.2. Payment through Bank or Broker. The Employee may make arrangements
satisfactory to the Company with a bank or a broker who is member of the National Association of Securities Dealers, Inc. to either (a) sell on the exercise date a sufficient number of the Option Shares being purchased so that the net proceeds
of the sale transaction will at least equal the Exercise Price multiplied by the number of Option Shares being purchased pursuant to such exercise, plus the amount of any applicable withholding taxes and pursuant to which the bank or broker
undertakes irrevocably to deliver the full Exercise Price multiplied by the number of Option Shares being purchased pursuant to such exercise, plus the amount of any applicable withholding taxes to the Company on a date satisfactory to the Company,
but no later than the date on which the sale transaction would settle in the ordinary course of business or (b) obtain a “margin commitment” from the bank or broker pursuant to which the bank or broker undertakes irrevocably to
deliver the full Exercise Price multiplied by the number of Option Shares being purchased pursuant to such exercise, plus the amount of any applicable withholding taxes to the Company, immediately upon receipt of the Option Shares. 

8.3.3. Cashless Payment. The Employee may, in his or her sole discretion, use shares of Common Stock of the Company that
were owned by the Employee for more than six (6) months (and which have been paid for within the meaning of SEC Rule 144 and, if such shares were purchased from the Company by use of a promissory note, such note has been fully paid with respect
to such shares), or that were obtained by the Employee in the open public market, to pay the purchase price for the Option Shares by delivery of one or more stock certificates in negotiable form which are effective to transfer good and valid title
thereto to the Company, free of any liens or encumbrances. Shares of Common Stock used for this purpose shall be valued at the Fair Market Value. 
 8.3.4. Payment of Withholding Tax. Any required withholding tax may be paid in cash or with Common Stock in accordance with Sections 8.3.1., 8.3.2 and 8.3.3. 

8.3.5. Exchange Act Compliance. Notwithstanding the foregoing, the Company shall have the right to reject payment in the
form of Common Stock if in the opinion of counsel for the Company, (i) it could result in an event of “recapture” under Section 16(b) of the Securities Exchange Act of 1934; (ii) such shares of Common Stock may not be sold
or transferred to the Company; or (iii) such transfer could create legal difficulties for the Company. 
 9. Security
Interest in Option Shares Collateralizing Obligations Owed to the Company. Notwithstanding anything in this Agreement to the contrary, the Employee hereby grants the Company a security interest in the Option Shares as follows: in the event that the
Employee owes the Company any sum (including without limitation amounts owed pursuant to a loan made by the Company to the Employee), and such sum is past due (the “Past Due Amount”), the Company shall have a security interest in the
Option Shares. The Employee hereby agrees to execute, promptly upon request by the Company, such instruments and to take such action as may be useful for the Company to perfect and/or exercise such security interest, and hereby irrevocably grants
the Company the right to retain, in full or partial payment of the Past Due Amount, up to the following number of Option Shares upon any whole or partial exercise of the Option: a fraction, the numerator of which is the Past Due Amount, and the
denominator of which is the Fair Market Value of the Company’s common stock (as defined in the Plans) as of the date of such exercise; provided that the fraction set forth in the preceding clause shall be rounded up to the nearest whole number.
The security interest set forth herein shall be cumulative to all, and not in lieu of any, other remedies to available to the Company with respect to any Past Due Amount. 

 10. Market Standoff Agreement. The Employee agrees that, in connection with any registration
of the Company’s securities, upon the request of the Company or the underwriters managing any public offering of the Company’s securities, the Employee will not sell or otherwise dispose of any Option Shares (including without limitation
sale of Option Shares in connection with the exercise method set forth in Section 8.3.2.) or any other securities of the Company without the prior written consent of the Company or such underwriters, as the case may be, for such period of time
from the effective date of such registration as the Company or the underwriters may specify for the Company’s employee shareholders generally. The Employee understands and agrees that, in order to ensure compliance with the market standoff
agreement, the Company may issue appropriate “stop-transfer” instructions to its transfer agent. 

11. Notice of Disqualifying Disposition of ISO Shares. If the Option granted to the Employee herein is an ISO, and if
the Employee sells or otherwise disposes of any of the Option Shares acquired pursuant to a whole or partial exercise the Option prior to the later of (a) the second (2nd) anniversary of the Grant Date, or (b) the first (1st) anniversary of the date of exercise of such Option Shares, the
Employee shall immediately notify the Company in writing of such sale or disposition. The Employee acknowledges and agrees that the Employee may be subject to income and other tax withholding by the Company on the compensation income recognized by
the Employee from any such sale or disposition, by payment in cash (or in shares of Common Stock, to the extent permissible under Section 8.3.4.) or out of the current wages or other earnings payable to Employee. The Employee hereby authorizes
his/her broker(s) to provide the Company, promptly at the Company’s request, with any information concerning the Option Shares, now or previously in Employee’s account(s) with such broker(s), as the Company may request. The Employee agrees
that this authorization may not be revoked or modified in any manner except pursuant to a writing signed by both the Employee and the Company. 

 12. Nonassignability. The Option shall not be assignable or transferable except by will or
by the laws of descent and distribution in the event of the death of the Employee. No transfer of the Option by the Employee by will or by the laws of descent and distribution shall be effective to bind the Company unless the Company shall have been
furnished with written notice thereof and a copy of the will and such other evidence as the Company may deem necessary to establish the validity of the transfer and the acceptance by the transferee or transferees of the terms and conditions of the
Option. 
 13. [intentionally omitted] 
 14. Company Representations. The Company hereby represents and warrants to the Employee that: 
 (a) the Company, by appropriate and all required action, is duly authorized to enter into this Agreement and consummate all of the transactions contemplated hereunder; and 

(b) the Option Shares, when issued and delivered by the Company to the Employee in accordance with the terms and
conditions hereof, will be duly and validly issued and fully paid and nonassessable. 
 15. Employee Representations. The
Employee hereby represents and warrants to the Company that: 
 (a) he or she is acquiring the Option and shall acquire the
Option Shares for his or her own account and not with a view towards the distribution thereof; 
 (b) he or she has received a
copy of all reports and documents required to be filed by the Company with the Commission pursuant to the Exchange Act within the last 24 months and all reports issued by the Company to its stockholders and a copy of the Plans in effect as of the
date of this Agreement; 
 (c) he or she understands that he or she must bear the economic risk of the investment in the Option
Shares, which cannot be sold by him or her unless they are registered under the Securities Act of 1933 (the “1933 Act”) or an exemption therefrom is available thereunder and that the Company is under no obligation to register the Option
Shares for sale under the 1933 Act; 
 (d) in his or her position with the Company, he or she has had both the opportunity to
ask questions and receive answers from the officers and directors of the Company and all persons acting on its behalf concerning the terms and conditions of the offer made hereunder and to obtain any additional information to the extent the Company
possesses or may possess such information or can acquire it without unreasonable effort or expense necessary to verify the accuracy of the information obtained pursuant to clause (b) above; 

(e) he or she is aware that the Company shall place stop transfer orders with its transfer agent against the transfer of the Option
Shares in the absence of registration under the 1933 Act or an exemption therefrom as provided herein; and 
 (f) Unless the
Option Shares have been registered under the Securities Act of 1933, as amended, the certificates evidencing the Option Shares shall bear the following legend: 
 “The shares represented by this certificate have been acquired for investment and have not been registered under the Securities Act of 1933. The shares may not be sold or transferred in the absence
of such registration or an exemption therefrom under said Act.” 

 In addition, the certificates evidencing the Option Shares may bear the following legend: 

“The shares represented by this certificate have been acquired pursuant to a Stock Option Agreement, dated as of April 3, 2002,
a copy of which is on file with the Company, and may not be transferred, pledged or disposed of except in accordance with the terms and conditions thereof.” 
 16. Restriction on Transfer of Stock Option Agreement and Option Shares. Notwithstanding anything in this Agreement to the contrary, and in addition to the provisions of Section 12 of this Agreement,
the Employee hereby agrees that he or she shall not sell, transfer by any means or otherwise dispose of the Option Shares acquired by him or her without registration under the 1933 Act, or in the event that they are not so registered, unless
(a) an exemption from the 1933 Act registration requirements is available thereunder, and (b) the Employee has furnished the Company with notice of such proposed transfer and the Company’s legal counsel, in its reasonable opinion,
shall deem such proposed transfer to be so exempt. 
 17. Interpretation. Any dispute regarding the interpretation of this
Agreement shall be submitted by the Employee or the Company to the Committee for review. The resolution of such a dispute by the Board or Committee shall be final and binding on the Company and on the Employee. 

18. Miscellaneous. 
 18.1. Notices. All notices, requests, deliveries, payments, demands and other communications which are required or permitted to be given under this Agreement shall be in writing and shall be either
delivered personally or by private courier, e.g. Federal Express), or sent by registered or certified mail, return receipt requested, postage prepaid, to the parties at their respective addresses set forth herein, or to such other address as either
shall have specified by notice in writing to the other. Notice shall be deemed duly given hereunder when delivered in person or by private courier, or on the third (3rd) business day following deposit in the United States mail as set forth
above. 
 18.2. Plans Paramount; Conflicts with Plans. This Agreement and the Option shall, in all respects, be subject to the
terms and conditions of the Plans, whether or not stated herein. In the event of a conflict between the provisions of the Plans and the provisions of this Agreement, the provisions of the Plans shall in all respects be controlling. 

18.3. Successors and Assigns. The Company may assign any of its rights under this Agreement. This Agreement shall be binding upon and
inure to the benefit of the successors and assigns of the Company. Subject to the restrictions on transfer set forth herein, this Option Agreement shall be binding upon the Employee and the Employee’s heirs, executors, administrators, legal
representatives, successors and assigns. 
 18.4. Entire Agreement. This Agreement constitutes the entire agreement of the
parties hereto and supersedes all prior undertakings and agreements, oral or written, with respect to the subject matter hereof. The Agreement may not be contradicted by evidence of any prior or contemporaneous agreement. To the extent that the
policies and procedures of the Company apply to the Employee and are inconsistent with the terms of the Agreement, the provisions of the Agreement shall control. 
 18.5. Amendments; Waivers. The Agreement may not be modified, amended, or terminated except by an instrument in writing, signed by each of the parties (in the case of the Company, such instrument must be
signed by the President or Chief 

 
Executive Officer of the Company to be effective). No failure to exercise and no delay in exercising any right, remedy, or power under the Agreement shall operate as a waiver thereof, nor shall
any single or partial exercise of any right, remedy, or power under the Agreement preclude any other or further exercise thereof, or the exercise of any other right, remedy, or power provided herein or by law or in equity. All rights and remedies,
whether conferred by the Agreement, by any other instrument or by law, shall be cumulative, and may be exercised singularly or concurrently. 
 18.6. Severability; Enforcement. If any provision of this Agreement is held invalid, illegal or unenforceable in any respect (an “Impaired Provision”), (a) such Impaired Provision shall be
interpreted in such a manner as to preserve, to the maximum extent possible, the intent of the parties, (b) the validity, legality and enforceability of the remaining provisions shall not in any way be affected or impaired thereby, and
(c) such decision shall not affect the validity, legality or enforceability of such Impaired Provision under other circumstances. The parties agree to negotiate in good faith and agree upon a provision to substitute for the Impaired Provision
in the circumstances in which the Impaired Provision is invalid, illegal or unenforceable. 

 18.7. Attorneys’ Fees. In the event of any arbitration or litigation between the
parties arising under or related to this Agreement (a “Covered Dispute”), the substantially prevailing party in the Covered Dispute (the “Prevailing Party”) shall be entitled to receive from the other party the Prevailing
Party’s reasonable attorneys’ fees and costs, including, without limitation, the cost at the hourly charges routinely charged therefor by the persons providing the services, reasonable fees and/or allocated costs of staff (in-house)
counsel, and fees and expenses of experts retained by counsel in connection with such arbitration or litigation and with any and all appeals or petitions therefrom, in addition to any other relief to which the Prevailing Party may be entitled. A
party to a Covered Dispute shall be the Prevailing Party in such Covered Dispute if the claims against such party are dismissed at any stage in the arbitration or litigation. 
 18.8. Governing Law; Jurisdiction. The Agreement shall be governed by and construed in accordance with the law of the State of New York, without reference to that body of law concerning choice of law or
conflicts of law, except that the General Corporation Law of the State of Delaware (“GCL”) shall apply to all matters governed by the GCL, including without limitation matters concerning the validity of grants of stock options and actions
of the Company’s board of directors or any committee thereof. The parties agree that, subject to the agreement to arbitrate disputes set forth in Section 18.12, the sole and exclusive judicial venues for any dispute, difference, cause of
action or legal action of any kind that any party, or any officer, director, employee, agent or permitted successor or assign of any party may bring against any other party, or against any officer, director, employee, agent or permitted successor or
assign of any party, related to this Agreement (a “Proceeding”), shall be (a) the United States District Court for the Southern District of New York, if such court has statutory jurisdiction over the Proceeding and (b) the Supreme
Court of the State of New York in the County of New York (collectively, the “New York Courts”). Each of the parties hereby expressly (i) consents to the personal jurisdiction of each of the New York Courts with respect to any
Proceeding; (ii) agrees that service ofprocess in any Proceeding may be effected upon such party in the manner set forth in Section 18.1 (as well as in any other manner prescribed by law); and (iii) waives any objection, whether on
the grounds of venue, residence or domicile or on the ground that the Proceeding has been brought in an inconvenient forum, to any Proceeding brought in either of the New York Courts. Notwithstanding the foregoing, nothing in this paragraph alters
the parties’ agreement to arbitrate disputes as set forth in Section 18.12. 
 18.9. No Duty to Disclose. The Employee
acknowledges and agrees that, except for the information provided to the Employee by the Company pursuant to Section 15(b) and 15(d) prior to execution of this Agreement, neither the Company nor any of the Company’s officers, directors,
shareholders, employees, agents or representatives has any duty or obligation to disclose to the Employee any information whatsoever, including but not limited to information concerning the Company that might ifmade public affect the value of the
Option Shares. Such information includes without limitation any information concerning the Company’s actual or potential financial performance, actual or potential material contracts to which the Company is or may become a party, or actual or
potential material transactions that involve or may involve the Company, including but not limited to plans to effect a merger or to acquire or dispose of a material amount of assets. The Employee acknowledges and understands that he or she
(a) might exercise his or her Option (or a portion thereof) prior to the public dissemination of such information, and that the value of the Option Shares may decrease after the public dissemination of such information, or (b) might
exercise his or her Option (or a portion thereof) and sell, pledge or encumber the Option Shares (or a portion thereof) prior to the public dissemination of such information, and that the value of the Option Shares may increase after the public
dissemination of such information; and the Employee acknowledges and agrees that he or she will not bring or participate in any claim whatsoever against the Company or against any of the Company’s officers, directors, shareholders, employees,
agents or representatives related to the failure to have disclosed such information prior to the Employee’s exercise of the Option and/or sale, pledge or encumbrance of the Option Shares. 

 18.10. Rights of Third Parties. Nothing in this Agreement, express or implied, is intended
to confer upon any party other than the parties hereto or their respective permitted successors and assigns any rights, remedies, obligations, or liabilities under or by reason of this Agreement, except as expressly provided in this Agreement.

 18.11 Headings. The Section headings used herein are for convenience only and do not define, limit or construe the content of
such sections. All references in this Agreement to Section numbers refer to Sections of this Agreement, unless otherwise indicated. 
 18.12. Agreement to Arbitrate. The Employee and the Company recognize that differences may arise between them during or following the Employee’s employment with the Company, and that those
differences mayor may not be related to the grant of the Option herein or to the Employee’s employment. The Employee understands and agrees that by entering into this Agreement, the Employee anticipates the benefits of a speedy, impartial
dispute-resolution procedure of any such differences. As used in this Section 18.12 and its subparts, the “Company” shall also refer to all benefit plans, the benefit plans’ sponsors, fiduciaries, administrators, affiliates, and
all successors and assigns of any of them. 
 (a) Arbitrable Claims. (i) ALL DISPUTES BETWEEN THE EMPLOYEE
(AND HIS OR HER PERMITTED SUCCESSORS AND ASSIGNS) AND THE COMPANY (AND ITS AFFILIATES, SHAREHOLDERS, DIRECTORS, OFFICERS, AGENTS AND PERMITTED SUCCESSORS AND ASSIGNS) RELATING IN ANY MANNER WHATSOEVER TO EMPLOYEE’S EMPLOYMENT OR TO THE
TERMINATION THEREOF, INCLUDING WITHOUT LIMITATION ALL DISPUTES ARISING UNDER THIS AGREEMENT (COLLECTIVELY, “ARBITRABLE CLAIMS”) SHALL BE RESOLVED EXCLUSIVELY BY BINDING ARBITRATION. Arbitrable Claims shall include, but are not limited to,
contract (express or implied) and tort claims of all kinds, as well as all claims based on any federal, state, or local law, statute, or regulation (including but not limited to claims alleging unlawful harassment or discrimination in violation of
Title VII and/or Title IX of the U.S. Code, of the Age Discrimination in Employment Act, of the Americans with Disabilities Act, of state statute, or otherwise), excepting only claims under applicable workers’ compensation law and unemployment
insurance claims. Arbitration shall be final and binding upon the parties and shall be the exclusive remedy for all Arbitrable Claims. Except as provided in Section l8.l2(a)(ii), the Arbitrator (as defined below) shall decide whether a claim is an
Arbitrable Claim. THE PARTIES HEREBY WAIVE ANY RIGHTS THAT THEY MAY HAVE TO TRIAL BY JURY IN REGARD TO ARBITRABLE CLAIMS. 
 (ii) NOTWITHSTANDING ANYTHING HEREIN TO THE CONTRARY, HOWEVER, THE COMPANY MAY ENFORCE IN COURT, WITHOUT PRIOR RESORT TO ARBITRATION, ANY CLAIM CONCERNING ACTUAL OR THREATENED UNFAIR COMPETITION AND/OR
THE ACTUAL OR THREATENED USE AND/OR UNAUTHORIZED DISCLOSURE OF CONFIDENTIAL OR PROPRIETARY INFORMATION OF THE COMPANY. The court shall determine whether a claim concerns actual or threatened unfair competition and/or the actual or threatened use
and/or unauthorized disclosure of confidential or proprietary information of the Company. 
 (b) Arbitration
Procedure. 
 (i) American Arbitration Association Rules; Initiation of Arbitration; Location of Arbitration.
Arbitration of Arbitrable Claims shall be in accordance with the Employment Dispute Resolution Rules of the American Arbitration Association (“AAA Rules”), except as provided otherwise in this Agreement. Arbitration shall be

 
initiated by providing written notice to the other party with a statement of the claim(s) asserted, the facts upon which the claim(s) are based, and the remedy sought. This notice shall be
provided to the other party within six (6) months of the acts or omissions complained of. Any claim not initiated within this limitations period shall be null and void, and the Company and the Employee waive all rights under statutes of
limitation of different duration. The arbitration shall take place in New York, New York. 
 (ii) Selection of
Arbitrator. All disputes involving Arbitrable Claims shall be decided by a single arbitrator (the “Arbitrator”), who shall be selected as follows. The American Arbitration Association (“AAA”) shall give each party a list of
eleven (11) arbitrators drawn from its panel of employment arbitrators (the “Name List”). Each party may strike up to six (6) names on the Name List it deems unacceptable, and shall notify the other party of the names it has
stricken, within fourteen (14) calendar days of the date the AAA gave notice of the Name List. If only one common name on the Name List remains unstricken by the parties, that individual shall be designated as the Arbitrator. If more than one
common name remains on the Name Lists unstricken by parties, Employee shall strike one of the remaining names and notify the Company, within seven (7) calendar days of notification of the list of unstricken names. If, after Employee strikes a
name as set forth in the preceding sentence, there is still two or more unstricken names, the Company and the Employee shall alternately strike names (with the Company having the next strike) and notify the other party of the stricken name within
seven (7) calendar days, until only one remains. If no common name on the initial the Name List remains unstricken by the parties, the AAA shall furnish an additional list or lists, and the parties shall proceed as set forth above, until an
Arbitrator is selected. 
 (iii) Conduct of the Arbitration. 

(A) Discovery. To help prepare for the arbitration, the Employee and the Company shall be entitled, at their own expense,
to learn about the facts of a claim before the arbitration begins. Each party shall have the right to take the deposition of one (1) individual and any expert witness designated by another party. Each party also shall have the right to make
requests for production of documents to any party. Additional discovery may be had only where the Arbitrator so orders, upon a showing of substantial need. At least thirty (30) days before the arbitration, the parties must exchange lists of
witnesses, including any expert witnesses, and copies of all exhibits intended to be used at the arbitration. 

(B) Authority. The Arbitrator shall have jurisdiction to hear and rule on pre-hearing disputes and is authorized to hold
pre-hearing conferences by telephone or in person as the Arbitrator deems necessary. The Arbitrator shall have the authority to entertain a motion to dismiss and/or a motion for summary judgment by any party and shall apply the standards governing
such motions under the Federal Rules of Civil Procedure. The Arbitrator shall apply the substantive law (and the law of remedies, if applicable) of the state in which the claim arose, or federal law, or both, as applicable to the claim(s) asserted.
The Arbitrator shall have the authority to award equitable relief, damages, costs and fees as provided by the law for the particular claim(s) asserted. The arbitrator shall not have the power to award remedies or relief that a New York court could
not have awarded. The Federal Rules of Evidence shall apply. The burden of proof shall be allocated as provided by applicable law. Except as provided in Section 18(a)(ii), the Arbitrator, and not any federal, state, or local court or agency,
shall have exclusive authority to resolve any dispute relating to the interpretation, applicability, enforceability or formation of the Agreement, including but not limited to any claim that all or any part of any of the Agreement is

 
void or voidable and any assertion that a dispute between the Employee and the Company is not an Arbitrable Claim. The arbitration shall be final and binding upon the parties. 

(C) Costs. Either party, at its expense, may arrange for and pay the cost of a court reporter to provide a stenographic
record of the proceedings. Ifthe Arbitrator orders a stenographic record, the parties shall split the cost. Except as otherwise provided in this Section 18.12 and in Section 18.7, the Employee and the Company shall equally share the fees
and costs of the arbitration and the Arbitrator. 
 (c) Confidentiality. All proceedings and documents prepared
in connection with any Arbitrable Claim shall be confidential and, unless otherwise required by law, the subject matter thereof shall not be disclosed to any person other than the parties to the proceeding, their counsel, witnesses and experts, the
Arbitrator, and, if involved, the court and court staff. All documents filed with the Arbitrator or with a court shall be filed under seal. The parties shall stipulate to all arbitration and court orders necessary to effectuate fully the provisions
of this subparagraph concerning confidentiality. 
 (d) Enforceability. Either party may bring an action in any
court of competent jurisdiction to compel arbitration under this Agreement and to enforce an arbitration award. Except as provided above, neither party shall initiate or prosecute any lawsuit or administrative action in any way related to any
Arbitrable Claim. The Federal Arbitration Act shall govern the interpretation and enforcement ofthis Section 18.12. 
  

			
	INDIVIDUAL INVESTOR GROUP, INC.
	125 Broad, 14th Floor
	New York, New York 10004
		
	By:	 	/s/ Jonathan Steinberg
		 	Jonathan Steinberg
		 	Chief Executive Officer

 Acceptance

 The Employee hereby acknowledges: I have received a copy of the Plans and this Agreement; I have had the opportunity to consult legal counsel
in regard to this Agreement, and have availed myself ofthat opportunity to the extent I wish to do so (I understand the Company’s attorneys represent the Company and not myself, and I have not relied on any advice from the Company’s
attorneys); I have read and understand this Agreement; I AM FULLY AWARE OF LEGAL EFFECT OF THIS AGREEMENT, INCLUDING WITHOUT LIMITATION THE EFFECT OF SECTION 18.12 HEREOF CONCERNING ARBITRATION; and I have entered into this Agreement freely and
voluntarily and based on my own judgment and not on any representations or promises other than those contained in this Agreement. The Employee accepts this Option subject to all the terms and conditions of the Plans and this Agreement. 

(c) Confidentiality. All proceedings and documents prepared in connection with any Arbitrable Claim shall be

 
confidential and, unless otherwise required by law, the subject matter thereof shall not be disclosed to any person other than the parties to the proceeding, their counsel, witnesses and experts,
the Arbitrator, and, if involved, the court and court staff. All documents filed with the Arbitrator or with a court shall be filed under seal. The parties shall stipulate to all arbitration and court orders necessary to effectuate fully the
provisions of this subparagraph concerning confidentiality. 
 (d) Enforceability. Either party may bring an action in any court
of competent jurisdiction to compel arbitration under this Agreement and to enforce an arbitration award. Except as provided above, neither party shall initiate or prosecute any lawsuit or administrative action in any way related to any Arbitrable
Claim. The Federal Arbitration Act shall govern the interpretation and enforcement of this Section 18.12. 
  

			
	INDIVIDUAL INVESTOR GROUP, INC.
	125 Broad, 14th Floor
	New York, New York 10004
		
	By:	 	/s/ Gregory Barton
		 	Gregory Barton
		 	President

 Acceptance 

The Employee hereby acknowledges: I have received a copy of the Plans and this Agreement; I have had the opportunity to consult legal counsel in regard
to this Agreement, and have availed myself of that opportunity to the extent I wish to do so (I understand the Company’s attorneys represent the Company and not myself, and I have not relied on any advice from the Company’s attorneys); I
have read and understand this Agreement; I AM FULLY AWARE OF LEGAL EFFECT OF THIS AGREEMENT, INCLUDING WITHOUT LIMITATION THE EFFECT OF SECTION 18.12 HEREOF CONCERNING ARBITRATION; and I have entered into this Agreement freely and voluntarily and
based on my own judgment and not on any representations or promises other than those contained in this Agreement. The Employee accepts this Option subject to all the terms and conditions of the Plans and this Agreement. 

 The Employee acknowledges that there may be adverse tax consequences upon exercise of this Option or
disposition of the Option Shares and that the Employee should consult a tax adviser prior to such exercise or disposition. 
  

									
	 	 		 		 	/s/ Jonathan Steinberg
	Date	 		 	Print:	 	Jonathan Steinberg
		 		 	Address:	 	

 EXHIBIT A 
 FORM OF NOTICE OF EXERCISE OF OPTION 
 DATE 

Individual Investor Group, Inc. 
 125 Broad
Street, 14th Floor 
 New York, New York 10004 
  

	 	Attention:  	Stock Option Connnittee of the Board of Directors 

  

	 	Re:	Purchase of Option Shares 

 Gentlemen:

 In accordance with my Stock Option Agreement dated as of April 3, 2002 (“Agreement”) with Individual Investor Group, Inc. (the
“Company”), I hereby irrevocably elect to exercise the right to purchase shares of the Company’s common stock, par value $.01 per share (“Common Stock”), which are being purchased for investment and not for resale.

 As payment for my shares, enclosed is (check and complete applicable box[es]): 

 

	(    )	a [personal check] [certified check] [bank check] payable to the order of “Individual Investor Group, Inc.” in the sum of $_______; 

 

	(    )	confirmation of wire transfer in the amount of $_______; and/or 

  

	(    )	certificate for _______ shares of the Company’s Common Stock, free and clear of any encumbrances, duly endorsed, having a Fair Market Value (as such term is
defined in the Company’s 1993 Stock Option Plan and 1996 Performance Equity Plans (collectively, the “Plans”)) of $_______. 

 I hereby represent, warrant to, and agree with, the Company that: 
 (i) I have
acquired the Option and shall acquire the Option Shares for my own account and not with a view towards the distribution thereof; 
 (ii) I have received a copy of all reports and documents required to be filed by the Company with the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934, as amended, within
the last twenty-four (24) months and all reports issued by the Company to its stockholders; 
 (iii) I understand that I
must bear the economic risk of the investment in the Option Shares, which cannot be sold by me unless they are registered under the Securities Act of 1933 (the “1933 Act”) or an exemption therefrom is available thereunder and that the
Company is under no obligation to register the Option Shares for sale under the 1933 Act; 
 (iv) in my position with the
Company, I have had both the opportunity to ask questions and receive answers from the officers and directors of the Company and all persons acting on its behalf concerning the terms and conditions of the offer made hereunder and to obtain any
additional information to the extent the Company possesses or may possess such information or can acquire it without unreasonable effort or expense necessary to verify the accuracy of the information obtained pursuant to clause (ii) above;

 (v) I am aware that the Company shall place stop transfer orders with its transfer agent against the transfer of the Option
Shares in the absence of registration under the 1933 Act or an exemption therefrom as provided herein; 

 (vi) my rights with respect to the Option Shares shall, in all respects, be subject to the
terms and conditions of the Plans and this Agreement; and 
 (vii) the certificates evidencing the Option Shares may bear the
following legends: 
 “The shares represented by this certificate have been acquired for investment and have not been
registered under the Securities Act of 1933. The shares may not be sold or transferred in the absence of such registration or an exemption therefrom under said Act.” 
 “The shares represented by this certificate have been acquired pursuant to a Stock Option Agreement, dated as of April 3, 2002, a copy of which is on file with the Company, and may not be
transferred, pledged or disposed of except in accordance with the terms and conditions thereof.” 
 Kindly forward to me my
certificate at your earliest convenience. 
  

									
	Very truly yours,	 		 		 		 	
					
	  	 		 	  	 	 	 	 
	(Signature)	 		 	(Address)	 		 	
					
	  	 		 	  	 	 	 	 
	(Print Name)	 		 	(Address)	 		 	
					
		 		 		 		 	 
		 		 		 		 	(Social Security Number)

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