Document:

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                                                                 EXHIBIT 10.41.1

                                   ACTV, INC.

                              EMPLOYMENT AGREEMENT

     EMPLOYMENT AGREEMENT made as of this 1st day of August, 1995, and amended
October 6, 1999, by and between ACTV, INC., a Delaware corporation, having an
office at 1270 Avenue of the Americas, New York, New York 10020 (hereinafter
referred to as "Employer") and DAVID REESE, an individual residing at 30 Maclay
Road, Montville, New Jersey 07045 (hereinafter referred to as "Employee");

                              W I T N E S S E T H:

     WHEREAS, Employer employs, and desires to continue to employ, Employee as
its President and Chief Operating Officer; and

     WHEREAS, Employee is willing to continue to be employed as the President
and Chief Operating Officer of ACTV, Inc. in the manner provided for herein, and
to perform the duties of the President and Chief Operating Officer of ACTV, Inc.
upon the terms and conditions herein set forth;

     NOW, THEREFORE, in consideration of the promises and mutual covenants
herein set forth it is agreed as follows:

     1. EMPLOYMENT OF PRESIDENT AND CHIEF OPERATING OFFICER OF ACTV, INC.
Employer hereby employs Employee as its President and Chief Operating Officer of
ACTV, Inc.

     2. TERM. Subject to Section 9 below, the term of this Agreement shall
commence on August 1, 1995 and end on December 31, 2000. Each 12 month period
from January 1 through December 31 during the term hereof shall be referred to
as an "Annual Period." During the term hereof, Employee shall devote
substantially all of his business time and efforts to Employer and its
subsidiaries and affiliates.

     3. DUTIES. The Employee shall perform any and all duties and shall have any
and all powers as may be prescribed by the Chairman and Chief Executive Officer
and shall be available to confer and consult with and advise the officers and
directors of Employer at such times that may be required by Employer. Employee
shall report directly and solely to the Chairman and Chief Executive Officer.

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     4. COMPENSATION.

        a. (i) Employee shall be paid a minimum of $245,000 for each Annual
Period, commencing January 1, 1998. Employee shall be paid periodically in
accordance with the policies of the Employer during the term of this Agreement,
but not less than monthly.

        (ii) Employee is eligible for quarterly bonuses, if any, which will be
determined and paid in accordance with policies set from time to time by the
Board.

        (iii)Employee shall be entitled to a leased car of his choice, the cost
of which shall reduce the total cash compensation paid under section 4 (a)(i).

        b. (i) In the event of a "Change of Control" whereby

        (A) A person (other than a person who is an officer or a Director of
Employer on the effective date hereof), including a "group" as defined in
Section 13(d)(3) of the Securities Exchange Act of 1934, becomes, or obtains the
right to become, the beneficial owner of Employer securities having 30% or more
of the combined voting power of then outstanding securities of the Employer that
may be cast for the election of directors of the Employer;

        (B) At any time, a majority of the Board-nominated slate of candidates
for the Board is not elected;

        (C) Employer consummates a merger in which it is not the surviving
entity;

        (D) Substantially all Employer's assets are sold; or

        (E) Employer's stockholders approve the dissolution or liquidation of
Employer; then

        (ii) (A) All stock options, warrants and stock appreciation rights
("Rights") granted by Employer to Employee under any plan or otherwise prior to
the effective date of the Change of Control, shall become vested, accelerate and
become immediately exercisable; at an exercise price of 10(cent) per stock
appreciation right if applicable; and in addition the employee, at his option,
shall receive a special compensation payment for the exercise cost of all vested
options upon exercising those options any time within twelve months after the
effective date of the change of control, adjusted for any stock splits and
capital reorganizations having a similar effect, subsequent to the effective
date hereof. In the event Employee owns or is entitled to receive any
unregistered

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securities of Employer, then Employer shall use its best efforts to effect the
registration of all such securities as soon as practicable, but no later than
120 days after the effective date of the registration statement; provided,
however, that such period may be extended or delayed by Employer for one period
of up to 60 days if, upon the advice of counsel at the time such registration is
required to be filed, or at the time Employer is required to exercise its best
efforts to cause such registration statement to become effective, such delay is
advisable and in the best interests of Employer because of the existence of
non-public material information, or to allow Employer to complete any pending
audit of its financial statements;

        (B) Any outstanding principle and interest on loans to Employee pursuant
to Section 4.g.(ii), below, shall be recalculated and reconstituted as if the
rights were exercised under 4 (b) (ii).

        (C) If upon said Change of Control, (i) a new Chief Executive Officer of
Employer is appointed and (ii) Employee is not retained in his immediately prior
position or a substantially similar position with Employer or the surviving
entity, as applicable, then in addition, Employee shall be eligible to receive a
one-time bonus, equal on an after-tax basis to two times his then current annual
base salary. To effectuate this provision, the bonus shall be "grossed-up" to
include the amount necessary to reimburse Employee for his federal, state and
local income tax liability on the bonus and on the "gross-up" at the respective
effective marginal tax rates. In no event shall this bonus exceed 2.7 times
Employee's then current base salary. Said bonus shall be paid within thirty (30)
days of the Change of Control.

        c. Employer shall include Employee in its health insurance program
available to Employer's executive officers.

        d. Employer shall maintain a life, accidental death and dismemberment
insurance policy on Employee for the benefit of a beneficiary named by Employee
in an amount not less than $2,000,000. Ownership of the policy shall be assigned
to Employee upon termination of Employee's employment under this Agreement.

        e. Employee shall also be entitled to participate pari passu in any
other program established by Employer pursuant to which any executive officers
receive a share of the profits of Employer.

        f. Employee shall have the right to participate in any other employee
benefit plans established by Employer.

        g. Unless a pre-existing plan of Employer expressly forbids it, all
Rights which may become exercisable during the term hereof shall be paid for in
cash only if Employee so elects, otherwise they may be paid for.

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        (i) by the transfer by Employee to Employer of so much of Employee's
Rights which, when valued at the highest trading price of the underlying
securities of Employer during the previous six months, will offset the price of
the Rights then being exercised;

        (ii) by means of a non-recourse Note with interest at the lowest rate,
it any, required to be charged by any governmental authority, to accrue and
become due and payable with the principle, in an amount no greater than the
exercise price, given by Employee to Employer and secured solely by the shares
of stock being paid for thereby, which Note shall become due and payable at the
earlier of the expiration hereof or, on a pro rata basis, the sale by Employee
of all or part of the Rights or underlying stock which constitute security for
the Note; or

        (iii) by any combination of cash and (ii) or (iii), above.

        5. EXPENSES. Employee shall be reimbursed for all of his actual
out-of-pocket expenses incurred in the performance of his duties hereunder,
provided such expenses are acceptable to Employer, which approval shall not be
unreasonably withheld, for business related travel and entertainment expenses,
and that Employee shall submit to Employer reasonably detailed receipts with
respect thereto.

        6. VACATION. Employee shall be entitled to receive four (4) weeks paid
vacation time after each year of employment upon dates agreed upon by Employer.
Upon separation of employment, for any reason, vacation time accrued and not
used shall be paid at the salary rate of Employee in effect at the time of
employment separation.

        7. SECRECY. At no time shall Employee disclose to anyone any
confidential or secret information (not already constituting information
available to the public) concerning (a) internal affairs or proprietary business
operations of Employer or (b) any trade secrets, new product developments,
patents, programs or programming, especially unique processes or methods.

        8. COVENANT NOT TO COMPETE. Subject to, and limited by, Section 10(b),
Employee will not, at any time, anywhere in the world, during the term of this
Agreement, and for one (1) year thereafter, either directly or indirectly,
engage in, with or for any enterprise, institution, whether or not for profit,
business, or company, competitive with the business (as identified herein) of
Employer as such business may be conducted on the date thereof, as a creditor,
guarantor, or financial backer, stockholder, director, officer, consultant,
advisor, employee, member, inventor, producer, director, or otherwise of or
through any corporation, partnership, association, sole proprietorship or other
entity; provided, that an investment by

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Employee, his spouse or his children is permitted if such investment is not more
than four percent (4%) of the total debt or equity capital of any such
competitive enterprise or business and further provided that said competitive
enterprise or business is a publicly held entity whose stock is listed and
traded on a national stock exchange or through the NASDAQ Stock Market. As used
in this Agreement, the business of Employer shall be deemed to include the
development and implementation of individualized television technology or
programs.

     9. TERMINATION.

        A. TERMINATION BY EMPLOYER

           (i) Employer may terminate this Agreement upon written notice for
Cause. For purposes hereof, "Cause" shall mean (A) engaging by the Employee in
conduct that constitutes activity in competition with Employer; (B) the
conviction of Employee for the commission of a felony; and/or (C) the habitual
abuse of alcohol or controlled substances. Notwithstanding anything to the
contrary in this Section 9(a)(i), Employer may not terminate Employee's
employment under this Agreement for Cause unless Employee shall have first
received notice from the Board advising Employee of the specific acts or
omissions alleged to constitute Cause, and such acts or omissions continue after
Employee shall have had a reasonable opportunity (at least 10 days from the date
Employee receives the notice from the Board) to correct the acts or omissions so
complained of.

           (ii) Employer may terminate Employee's employment under this
Agreement if, as a result of any physical or mental disability, Employee shall
fail or be unable to perform his duties under this Agreement for any consecutive
period of 90 days during any twelve-month period. If Employee's employment is
terminated under this Section 9(a)(ii): (A) for the first six months after
termination, Employee shall be paid 100% of his full compensation under Section
4(a) of this Agreement at the rate in effect on the date of termination, and in
each successive 12 month period thereafter Employee shall be paid an amount
equal to 67% of his compensation under Section 4(a) of this agreement at the
rate in effect on the date of termination; (B) Employer's obligation to pay life
insurance premiums on the policy referred to in Section 4(d) shall continue in
effect until five years after the date of termination; and (C) Employee shall
continue to be entitled, insofar as is permitted under applicable insurance
policies or plans, to such general medical and employee benefit plans (including
profit sharing or pension plans) as Employee had been entitled to on the date of
termination. Any amounts payable by Employer to Employee under this paragraph
shall be reduced by the amount of any disability payments payable by or pursuant
to plans provided by Employer and actually paid to Employee.

           (iii) This agreement automatically shall terminate upon the death of
Employee, except that Employee's

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estate shall be entitled to receive any amount accrued under Section 4(a) and
the pro-rata amount payable under Section 4(e) for the period prior to
Employee's death and any other amount to which Employee was entitled of the time
of his death.

          b. Termination by Employee

             (i) Employee shall have the right to terminate his employment under
this Agreement upon 30 days' notice to Employer given within 90 days following
the occurrence of any of the following events (A) through (D) or within three
years following the occurrence of event (E):

             (A) Employer acts to change the geographic location of the of
Employee's duties from the New York Metropolitan area. For purposes of this
Agreement, the New York Metropolitan area shall be deemed to be the area within
30 miles of midtown Manhattan.

             (B) A Material Reduction (as hereinafter defined) in Employee's
rate of base compensation, or Employee's other benefits. "Material Reduction"
shall mean a ten percent (10%) differential;

             (C) A failure by Employer to obtain the assumption of this
Agreement by any successor;

             (D) A material breach of this Agreement by Employer, which is not
cured within thirty (30) days of written notice of such breach by Employer;

             (E) A Change of Control.

        (ii) Anything herein to the contrary notwithstanding, Employee may
terminate this Agreement upon thirty (30) days written notice.

        c. If Employer shall terminate Employee's employment other than due to
his death or disability or for Cause (as defined in Section 9(a)(i) of this
Agreement), or if Employee shall terminate this Agreement under Section 9(b)(i),
Employer's obligations under Section 4 shall be absolute and unconditional and
not subject to any offset or counterclaim and Employee shall continue to be
entitled to receive all amounts provided for by Section 4 and all additional
employee benefits under Section 4 regardless of the amount of compensation he
may earn with respect to any other employment he may obtain.

     10. CONSEQUENCES OF BREACH BY EMPLOYER;
         EMPLOYMENT TERMINATION

         a. If this Agreement is terminated pursuant to Section 9(b)(i) hereof,
or if Employer shall terminate Employee's

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employment under this Agreement in any way that is a breach of this Agreement by
Employer, the following shall apply:

         (i) Employee shall receive as a bonus, and in addition to his salary
continuation pursuant to Section 9.c., above, a cash payment equal to the
Employee's total base salary as of the date of termination hereunder for the
remainder of the term plus an additional amount to pay all federal, state and
local income taxes thereon on a grossed-up basis as heretofore provided, payable
within 30 days of the date of such termination; except that if this Agreement is
terminated pursuant to Section 9.(b)(i)(E), then Employee shall not be entitled
to receive a bonus under this Section 10.a.(i) but shall instead receive a
lump-sum payout of Employee's total base salary for the remainder of the term
plus an additional amount to pay all federal, state and local income taxes
thereon on a grossed-up basis as heretofore provided, payable within 30 days of
the date of such termination.

         (ii) Employee shall be entitled to payment of any previously declared
bonus and additional compensation as provided in Section 4(a), (b) and (e)
above.

         b. In the event of termination of Employee's employment pursuant to
Section 9(b)(i) of this Agreement, the provisions of Section 8 shall not apply
to Employee.

         11. REMEDIES

         Employer recognizes that because of Employee's special talents, stature
and opportunities in the interactive television industry, and because of the
special creative nature of and compensation practices of said industry and the
material impact that individual projects can have on an interactive television
company's results of operations, in the event of termination by Employer
hereunder (except under Section 9(a)(i) or (iii), or in the event of termination
by Employee under Section 9(b)(i) before the end of the agreed term, Company
acknowledges and agrees that the provisions of this Agreement regarding further
payments of base salary, bonuses and the exercisability of Rights constitute
fair and reasonable provisions for the consequences of such termination, do not
constitute a penalty, and such payments and benefits shall not be limited or
reduced by amounts' Employee might earn or be able to earn from any other
employment or ventures during the remainder of the agreed term of this
Agreement.

         12. EXCISE TAX. In the event that any payment or benefit received or to
be received by Employee in connection with a termination of his employment with
Employer would constitute a "parachute payment" within the meaning of Code
Section 280G or any similar or successor provision to 280G and/or would be
subject to any excise tax imposed by Code Section 4999 or any similar or
successor provision then Employer shall assume all

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liability for the payment of any such tax and Employer shall immediately
reimburse Employee on a "grossed-up" basis for any income taxes attributable to
Employee by reason of such Employer payment and reimbursements.

     13. ARBITRATION. Any controversies between Employer and Employee involving
the construction or application of any of the terms, provisions or conditions of
this Agreement, save and except for any breaches arising out of Sections 7 and 8
hereof, shall on the written request of either party served on the other be
submitted to arbitration. Such arbitration shall comply with and be governed by
the rules of the American Arbitration Association. An arbitration demand must be
made within one (1) year of the date on which the party demanding arbitration
first had notice of the existence of the claim to be arbitrated, or the right to
arbitration along with such claim shall be considered to have been waived. An
arbitrator shall be selected according to the procedures of the American
Arbitration Association. The cost of arbitration shall be born by the losing
party or in such proportions as the arbitrator shall decide. The arbitrator
shall have no authority to add to, subtract from or otherwise modify the
provisions of this Agreement, or to award punitive damages to either party.

     14. ATTORNEYS' FEES AND COSTS. If any action at law or in equity is
necessary to enforce or interpret the terms of this Agreement, the prevailing
party shall be entitled to reasonable attorney's fees, costs and necessary
disbursements in addition to any other relief to which he may be entitled.

     15. ENTIRE AGREEMENT; SURVIVAL. This Agreement contains the entire
agreement between the parties with respect to the transactions contemplated
herein and supersedes, effective as of the date hereof any prior agreement or
understanding between Employer and Employee with respect to Employee's
employment by Employer. The unenforceability of any provision of this Agreement
shall not effect the enforceability of any other provision. This Agreement may
not be amended except by an agreement in writing signed by the Employee and the
Employer, or any waiver, change, discharge or modification as sought. Waiver of
or failure to exercise any rights provided by this Agreement and in any respect
shall not be deemed a waiver of any further or future rights.

         b. The provisions of Sections 4, 7, 8, 9(a)(ii), 9(a)(iii), 9(c), 10,
11, 12, 13, 14, 17, 18 and 19 shall survive the termination of this Agreement.

     16. ASSIGNMENT. This Agreement shall not be assigned to other parties.

     17. GOVERNING LAW. This Agreement and all the amendments hereof, and
waivers and consents with respect thereto

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shall be governed by the internal laws of the state of New York, without regard
to the conflicts of laws principles thereof.

     18. NOTICES. All notices, responses, demands or other communications under
this Agreement shall be in writing and shall be deemed to have been given when

         a. delivered by hand;

         b. sent be telex or telefax, (with receipt confirmed), provided that a
copy is mailed by registered or certified mail, return receipt requested; or

         c. received by the addressee as sent be express delivery service
(receipt requested) in each case to the appropriate addresses, telex numbers and
telefax numbers as the party may designate to itself by notice to the other
parties:

                          (i) if to the Employer:

                              ACTV, Inc.
                              1270 Avenue of the Americas
                              New York, New York, 10020

                              Attention: Day Patterson

                              Telefax: (212) 459-9548
                              Telephone: (212) 217-1600

                              Gersten, Savage, Kaplowitz LLP
                              101 East 52nd Street
                              New York, New York 10022

                              Attention:  Jay M. Kaplowitz, Esq.

                              Telefax: (212) 980-5192
                              Telephone: (212) 752-9700

                         (ii) if to the Employee:

                              David Reese
                              30 Maclay Road
                              Montville, New Jersey 07045

         19. SEVERABILITY OF AGREEMENT. Should any part of this Agreement for
any reason be declared invalid by a court of competent jurisdiction, such
decision shall not affect the validity of any remaining portion, which remaining
provisions shall remain in full force and effect as if this Agreement had been
executed with the invalid portion thereof eliminated, and it is hereby declared
the intention of the parties that they would have executed the remaining
portions of this Agreement without

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including any such part, parts or portions which may, for any reason, be
hereafter declared invalid.

         IN WITNESS WHEREOF, the undersigned have executed this agreement as of
the day and year first above written.

                                        ACTV, INC.

                                        By:
                                           -------------------------------------
                                           WILLIAM C. SAMUELS
                                           Chairman

                                           -------------------------------------
                                           DAVID REESE
                                           President

                                       10<PAGE>
                                                                 Exhibit 10.42.1

                                   ACTV, INC.

                              EMPLOYMENT AGREEMENT

                  EMPLOYMENT AGREEMENT made as of this 1st day of August, 1995,
and amended October 6, 1999, by and between ACTV, INC., a Delaware corporation,
having an office at 1270 Avenue of the Americas, New York, New York 10020
(hereinafter referred to as "Employer") and BRUCE CROWLEY, an individual
residing at 257 West 17th Street, New York, New York 10011 (hereinafter referred
to as "Employee");

                              W I T N E S S E T H:

                  WHEREAS, Employer employs, and desires to continue to employ,
Employee as its Executive Vice President and President of HyperTV Networks,
Inc.; and

                  WHEREAS, Employee is willing to continue to be employed as the
Executive Vice President of Employer and President of HyperTV Networks, Inc. in
the manner provided for herein, and to perform the duties of the Executive Vice
President of Employer and President of HyperTV Networks, Inc. upon the terms and
conditions herein set forth;

                  NOW, THEREFORE, in consideration of the promises and mutual
covenants herein set forth it is agreed as follows:

                  1. EMPLOYMENT OF EXECUTIVE VICE PRESIDENT OF ACTV, INC. AND
PRESIDENT OF HYPERTV NETWORKS, INC. Employer hereby employs Employee as
Executive Vice President of ACTV Inc. and as President of HyprTV Networks, Inc.

                  2. TERM. Subject to Section 9 below, the term of this
Agreement shall commence on August 1, 1995 and end on December 31, 2000. Each 12
month period from January 1 through December 31 during the term hereof shall be
referred to as an "Annual Period." During the term hereof, Employee shall devote
substantially all of his business time and efforts to Employer and its
subsidiaries and affiliates.

                  3. DUTIES. The Employee shall perform any and all duties and
shall have any and all powers as may be prescribed by the Chairman of ACTV, Inc.
and shall be available to confer and consult with and advise the officers and
directors of Employer at such times that may be required by Employer. Employee
shall report directly and solely to the Chairman or his designee.

<PAGE>

                  4. COMPENSATION.

                           a. (i) Employee shall be paid a minimum of $245,000
for each Annual Period, commencing January 1, 1998. Employee shall be paid
periodically in accordance with the policies of the Employer during the term of
this Agreement, but not less than monthly.

                                    (ii) Employee is eligible for quarterly
bonuses, if any, which will be determined and paid in accordance with policies
set from time to time by the Board.

                                    (iii)Employee shall be entitled to a leased
car of his choice, the cost of which shall reduce the total cash compensation
paid under section 4 (a)(i).

                           b. (i) In the event of a "Change of Control" whereby

                                    (A) A person (other than a person who is an
officer or a Director of Employer on the effective date hereof), including a
"group" as defined in Section 13(d)(3) of the Securities Exchange Act of 1934,
becomes, or obtains the right to become, the beneficial owner of Employer
securities having 30% or more of the combined voting power of then outstanding
securities of the Employer that may be cast for the election of directors of the
Employer;

                                    (B) At any time, a majority of the
Board-nominated slate of candidates for the Board is not elected;

                                    (C) Employer consummates a merger in which
it is not the surviving entity;

                                    (D) Substantially all Employer's assets are
sold; or

                                    (E) Employer's stockholders approve the
dissolution or liquidation of Employer; then

                                    (ii) (A) All stock options, warrants and
stock appreciation rights ("Rights") granted by Employer to Employee under any
plan or otherwise prior to the effective date of the Change of Control, shall
become vested, accelerate and become immediately exercisable; at an exercise
price of 10(cent) per stock appreciation right if applicable; and in addition
the employee, at his option, shall receive a special compensation payment for
the exercise cost of all vested options upon exercising those options any time
within twelve months after the

<PAGE>

effective date of the change of control, adjusted for any stock splits and
capital reorganizations having a similar effect, subsequent to the effective
date hereof. In the event Employee owns or is entitled to receive any
unregistered securities of Employer, then Employer shall use its best efforts to
effect the registration of all such securities as soon as practicable, but no
later than 120 days after the effective date of the registration statement;
provided, however, that such period may be extended or delayed by Employer for
one period of up to 60 days if, upon the advice of counsel at the time such
registration is required to be filed, or at the time Employer is required to
exercise its best efforts to cause such registration statement to become
effective, such delay is advisable and in the best interests of Employer because
of the existence of non-public material information, or to allow Employer to
complete any pending audit of its financial statements;

                                            (B) Any outstanding principle and
interest on loans to Employee pursuant to Section 4.g.(ii), below, shall be
recalculated and reconstituted as if the rights were exercised under 4 (b)(ii).

                                            (C) If upon said Change of Control,
(i) a new Chief Executive Officer of Employer is appointed and (ii) Employee is
not retained in his immediately prior position or a substantially similar
position with Employer or the surviving entity, as applicable, then in addition,
Employee shall be eligible to receive a one-time bonus, equal on an after-tax
basis to two times his then current annual base salary. To effectuate this
provision, the bonus shall be "grossed-up" to include the amount necessary to
reimburse Employee for his federal, state and local income tax liability on the
bonus and on the "gross-up" at the respective effective marginal tax rates. In
no event shall this bonus exceed 2.7 times Employee's then current base salary.
Said bonus shall be paid within thirty (30) days of the Change of Control.

                           c. Employer shall include Employee in its health
insurance program available to Employer's executive officers.

                           d. After January 1, 1999, Employer shall maintain a
life, accidental death and dismemberment insurance policy on Employee for the
benefit of a beneficiary named by Employee in an amount not less than $750,000.
Ownership of the policy shall be assigned to Employee upon termination of
Employee's employment under this Agreement.

                           e. Employee shall also be entitled to participate
pari passu in any other program established by

<PAGE>

Employer pursuant to which any executive officers receive a share of the profits
of Employer.

                           f. Employee shall have the right to participate in
any other employee benefit plans established by Employer.

                           g. Unless a pre-existing plan of Employer expressly
forbids it, all Rights which may become exercisable during the term hereof shall
be paid for in cash only if Employee so elects, otherwise they may be paid for.

                           (i) by the transfer by Employee to Employer of so
much of Employee's Rights which, when valued at the highest trading price of the
underlying securities of Employer during the previous six months, will offset
the price of the Rights then being exercised;

                           (ii) by means of a non-recourse Note with interest at
the lowest rate, it any, required to be charged by any governmental authority,
to accrue and become due and payable with the principle, in an amount no greater
than the exercise price, given by Employee to Employer and secured solely by the
shares of stock being paid for thereby, which Note shall become due and payable
at the earlier of the expiration hereof or, on a pro rata basis, the sale by
Employee of all or part of the Rights or underlying stock which constitute
security for the Note; or

                           (iii) by any combination of cash and (ii) or (iii),
above.

                  5. EXPENSES. Employee shall be reimbursed for all of his
actual out-of-pocket expenses incurred in the performance of his duties
hereunder, provided such expenses are acceptable to Employer, which approval
shall not be unreasonably withheld, for business related travel and
entertainment expenses, and that Employee shall submit to Employer reasonably
detailed receipts with respect thereto.

                  6. VACATION. Employee shall be entitled to receive four (4)
weeks paid vacation time after each year of employment upon dates agreed upon by
Employer. Upon separation of employment, for any reason, vacation time accrued
and not used shall be paid at the salary rate of Employee in effect at the time
of employment separation.

                  7. SECRECY. At no time shall Employee disclose to anyone any
confidential or secret information (not already constituting information
available to the public) concerning (a) internal affairs or proprietary business
operations of Employer

<PAGE>

or (b) any trade secrets, new product developments, patents, programs or
programming, especially unique processes or methods.

                  8. COVENANT NOT TO COMPETE. Subject to, and limited by,
Section 10(b), Employee will not, at any time, anywhere in the world, during the
term of this Agreement, and for one (1) year thereafter, either directly or
indirectly, engage in, with or for any enterprise, institution, whether or not
for profit, business, or company, competitive with the business (as identified
herein) of Employer as such business may be conducted on the date thereof, as a
creditor, guarantor, or financial backer, stockholder, director, officer,
consultant, advisor, employee, member, inventor, producer, director, or
otherwise of or through any corporation, partnership, association, sole
proprietorship or other entity; provided, that an investment by Employee, his
spouse or his children is permitted if such investment is not more than four
percent (4%) of the total debt or equity capital of any such competitive
enterprise or business and further provided that said competitive enterprise or
business is a publicly held entity whose stock is listed and traded on a
national stock exchange or through the NASDAQ Stock Market. As used in this
Agreement, the business of Employer shall be deemed to include the development
and implementation of individualized television technology or programs.

                  9.  TERMINATION.

                           a. TERMINATION BY EMPLOYER

                                    (i) Employer may terminate this Agreement
upon written notice for Cause. For purposes hereof, "Cause" shall mean (A)
engaging by the Employee in conduct that constitutes activity in competition
with Employer; (B) the conviction of Employee for the commission of a felony;
and/or (C) the habitual abuse of alcohol or controlled substances.
Notwithstanding anything to the contrary in this Section 9(a)(i), Employer may
not terminate Employee's employment under this Agreement for Cause unless
Employee shall have first received notice from the Board advising Employee of
the specific acts or omissions alleged to constitute Cause, and such acts or
omissions continue after Employee shall have had a reasonable opportunity (at
least 10 days from the date Employee receives the notice from the Board) to
correct the acts or omissions so complained of.

                                    (ii) Employer may terminate Employee's
employment under this Agreement if, as a result of any physical or mental
disability, Employee shall fail or be unable to perform his duties under this
Agreement for any consecutive period of 90 days during any twelve-month period.
If Employee's employment is

<PAGE>

terminated under this Section 9(a)(ii): (A) for the first six months after
termination, Employee shall be paid 100% of his full compensation under Section
4(a) of this Agreement at the rate in effect on the date of termination, and in
each successive 12 month period thereafter Employee shall be paid an amount
equal to 67% of his compensation under Section 4(a) of this agreement at the
rate in effect on the date of termination; (B) Employer's obligation to pay life
insurance premiums on the policy referred to in Section 4(d) shall continue in
effect until five years after the date of termination; and (C) Employee shall
continue to be entitled, insofar as is permitted under applicable insurance
policies or plans, to such general medical and employee benefit plans (including
profit sharing or pension plans) as Employee had been entitled to on the date of
termination. Any amounts payable by Employer to Employee under this paragraph
shall be reduced by the amount of any disability payments payable by or pursuant
to plans provided by Employer and actually paid to Employee.

                                    (iii) This agreement automatically shall
terminate upon the death of Employee, except that Employee's estate shall be
entitled to receive any amount accrued under Section 4(a) and the pro-rata
amount payable under Section 4(e) for the period prior to Employee's death and
any other amount to which Employee was entitled of the time of his death.

                           b. TERMINATION BY EMPLOYEE

                                    (i) Employee shall have the right to
terminate his employment under this Agreement upon 30 days' notice to Employer
given within 90 days following the occurrence of any of the following events (A)
through (D) or within three years following the occurrence of event (E):

                                            (A) Employer acts to change the
geographic location of the performance of Employee's duties from the New York
Metropolitan area. For purposes of this Agreement, the New York Metropolitan
area shall be deemed to be the area within 30 miles of midtown Manhattan.

                                            (B) A Material Reduction (as
hereinafter defined) in Employee's rate of base compensation, or Employee's
other benefits. "Material Reduction" shall mean a ten percent (10%)
differential;

                                            (C) A failure by Employer to obtain
the assumption of this Agreement by any successor;

<PAGE>

                                            (D) A material breach of this
Agreement by Employer, which is not cured within thirty (30) days of written
notice of such breach by Employer;

                                            (E) A Change of Control.

                                    (ii) Anything herein to the contrary
notwithstanding, Employee may terminate this Agreement upon thirty (30) days
written notice.

                           c. If Employer shall terminate Employee's employment
other than due to his death or disability or for Cause (as defined in Section
9(a)(i) of this Agreement), or if Employee shall terminate this Agreement under
Section 9(b)(i), Employer's obligations under Section 4 shall be absolute and
unconditional and not subject to any offset or counterclaim and Employee shall
continue to be entitled to receive all amounts provided for by Section 4 and all
additional employee benefits under Section 4 regardless of the amount of
compensation he may earn with respect to any other employment he may obtain.

                  10.      CONSEQUENCES OF BREACH BY EMPLOYER;

                           EMPLOYMENT TERMINATION

                           a. If this Agreement is terminated pursuant to
Section 9(b)(i) hereof, or if Employer shall terminate Employee's employment
under this Agreement in any way that is a breach of this Agreement by Employer,
the following shall apply:

                                    (i) Employee shall receive as a bonus, and
in addition to his salary continuation pursuant to Section 9.c., above, a cash
payment equal to the Employee's total base salary as of the date of termination
hereunder for the remainder of the term plus an additional amount to pay all
federal, state and local income taxes thereon on a grossed-up basis as
heretofore provided, payable within 30 days of the date of such termination;
except that if this Agreement is terminated pursuant to Section 9.(b)(i)(E),
then Employee shall not be entitled to receive a bonus under this Section
10.a.(i) but shall instead receive a lump-sum payout of Employee's total base
salary for the remainder of the term plus an additional amount to pay all
federal, state and local income taxes thereon on a grossed-up basis as
heretofore provided, payable within 30 days of the date of such termination.

                                    (ii) Employee shall be entitled to payment
of any previously declared bonus and additional compensation as provided in
Section 4(a), (b) and (e) above.

<PAGE>

                           b. In the event of termination of Employee's
employment pursuant to Section 9(b)(i) of this Agreement, the provisions of
Section 8 shall not apply to Employee.

                  11.      REMEDIES

                           Employer recognizes that because of Employee's
special talents, stature and opportunities in the interactive television
industry, and because of the special creative nature of and compensation
practices of said industry and the material impact that individual projects can
have on an interactive television company's results of operations, in the event
of termination by Employer hereunder (except under Section 9(a)(i) or (iii), or
in the event of termination by Employee under Section 9(b)(i) before the end of
the agreed term, Company acknowledges and agrees that the provisions of this
Agreement regarding further payments of base salary, bonuses and the
exercisability of Rights constitute fair and reasonable provisions for the
consequences of such termination, do not constitute a penalty, and such payments
and benefits shall not be limited or reduced by amounts' Employee might earn or
be able to earn from any other employment or ventures during the remainder of
the agreed term of this Agreement.

                  12. EXCISE TAX. In the event that any payment or benefit
received or to be received by Employee in connection with a termination of his
employment with Employer would constitute a "parachute payment" within the
meaning of Code Section 280G or any similar or successor provision to 280G
and/or would be subject to any excise tax imposed by Code Section 4999 or any
similar or successor provision then Employer shall assume all liability for the
payment of any such tax and Employer shall immediately reimburse Employee on a
"grossed-up" basis for any income taxes attributable to Employee by reason of
such Employer payment and reimbursements.

                  13. ARBITRATION. Any controversies between Employer and
Employee involving the construction or application of any of the terms,
provisions or conditions of this Agreement, save and except for any breaches
arising out of Sections 7 and 8 hereof, shall on the written request of either
party served on the other be submitted to arbitration. Such arbitration shall
comply with and be governed by the rules of the American Arbitration
Association. An arbitration demand must be made within one (1) year of the date
on which the party demanding arbitration first had notice of the existence of
the claim to be arbitrated, or the right to arbitration along with such claim
shall be considered to have been waived. An arbitrator shall be selected
according to the procedures of the American Arbitration Association. The cost

<PAGE>

of arbitration shall be born by the losing party or in such proportions as the
arbitrator shall decide. The arbitrator shall have no authority to add to,
subtract from or otherwise modify the provisions of this Agreement, or to award
punitive damages to either party.

                  14. ATTORNEYS' FEES AND COSTS. If any action at law or in
equity is necessary to enforce or interpret the terms of this Agreement, the
prevailing party shall be entitled to reasonable attorney's fees, costs and
necessary disbursements in addition to any other relief to which he may be
entitled.

                  15. ENTIRE AGREEMENT; SURVIVAL. This Agreement contains the
entire agreement between the parties with respect to the transactions
contemplated herein and supersedes, effective as of the date hereof any prior
agreement or understanding between Employer and Employee with respect to
Employee's employment by Employer. The unenforceability of any provision of this
Agreement shall not effect the enforceability of any other provision. This
Agreement may not be amended except by an agreement in writing signed by the
Employee and the Employer, or any waiver, change, discharge or modification as
sought. Waiver of or failure to exercise any rights provided by this Agreement
and in any respect shall not be deemed a waiver of any further or future rights.

                           b. The provisions of Sections 4, 7, 8, 9(a)(ii),
9(a)(iii), 9(c), 10, 11, 12, 13, 14, 17, 18 and 19 shall survive the termination
of this Agreement.

                  16. ASSIGNMENT. This Agreement shall not be assigned to other
parties.

                  17. GOVERNING LAW. This Agreement and all the amendments
hereof, and waivers and consents with respect thereto shall be governed by the
internal laws of the state of New York, without regard to the conflicts of laws
principles thereof.

                  18. NOTICES. All notices, responses, demands or other
communications under this Agreement shall be in writing and shall be deemed to
have been given when

                           a. delivered by hand;

                           b. sent be telex or telefax, (with receipt
confirmed), provided that a copy is mailed by registered or certified mail,
return receipt requested; or

<PAGE>

                           c. received by the addressee as sent be express
delivery service (receipt requested) in each case to the appropriate addresses,
telex numbers and telefax numbers as the party may designate to itself by notice
to the other parties:

                               (i) if to the Employer:

                                   ACTV, Inc. and ACTV Net, Inc.
                                   1270 Avenue of the Americas
                                   New York, New York, 10020

                                   Attention: Day Patterson

                                   Telefax: (212) 459-9548
                                   Telephone: (212) 262-2570

                                   Gersten, Savage, Kaplowitz LLP
                                   101 East 52nd Street
                                   New York, New York 10022

                                   Attention: Jay Kaplowitz, Esq.

                                   Telefax: (212) 980-5192
                                   Telephone: (212) 752-9700

                              (ii) if to the Employee:

                                   Bruce Crowley
                                   257 West 17th Street
                                   New York, New York 10011

                  19. SEVERABILITY OF AGREEMENT. Should any part of this
Agreement for any reason be declared invalid by a court of competent
jurisdiction, such decision shall not affect the validity of any remaining
portion, which remaining provisions shall remain in full force and effect as if
this Agreement had been executed with the invalid portion thereof eliminated,
and it is hereby declared the intention of the parties that they would have
executed the remaining portions of this Agreement without including any such
part, parts or portions which may, for any reason, be hereafter declared
invalid.

<PAGE>

                  IN WITNESS WHEREOF, the undersigned have executed this
agreement as of the day and year first above written.

                                                ACTV, INC.

                                                By:
                                                   -------------------------
                                                   WILLIAM C. SAMUELS
                                                   Chairman

                                                   -------------------------
                                                   BRUCE CROWLEY

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