Document:

Exhibit 4.33

 

Execution Copy

 

[Note: Translation from the original agreement
written in Chinese]

 

Equity Interests Pledge Agreement 

 

This Equity Interests Pledge Agreement (the
“Agreement”) is entered into on the day of December 26, 2012 by and between the following parties:

 

Pledgee: eLongNet Information Technology
(Beijing) Co., Ltd.

Address: 10 Jiuxianqiao Road, Chaoyang District,
Beijing

Legal Representative: Guangfu Cui

 

Pledgor: Guangfu Cui

Address: No.1, Xiang Hongqi Street, Haidian
District, Beijing

ID No.: 110108196902010857

 

Zhen Xie 

Address: No. 68, Court 600 Yingkou Street,
Yangpu District, Shanghai

ID No.: 320621197612080517

 

Each party hereto shall be referred to as
a “Party” and together the “Parties”. 

 

WHEREAS,

 

		(1)	Beijing eLong Information Technology Co., Ltd. (“Beijing eLong”) is a limited liability
company registered under the laws of the People’s Republic of China (“China”). Beijing eLong is qualified to
engage in Internet information service, and operates the website www.elong.com ( “eLong.com”);

 

		(2)	The Pledgor has agreed that Pledgee is the exclusive technical services supplier to Beijing eLong,
providing operations and technical service to eLong.com, and licensing certain trademark and domain names to Beijing eLong;

 

		(3)	Beijing eLong has agreed to cooperative with Pledgee to engage in the online hotel booking business
and other businesses via elong.com;

 

		(4)	Pledgee has provided Pledgor CUI Guangfu and XIE Zhen a total of RMB16 million in loans; including
RMB14 million to CUI Guangfu and RMB2 million to XIE Zhen; Beijing eLong and the shareholders of Beijing eLong have agreed that,
without the prior written consent of the Pledgee, Beijing eLong will not conduct any business activities that may have a material
adverse effect on its capital, debt or rights;

 

		(5)	In order to ensure (i) the repayment of loans by Pledgor; (ii) that Beijing eLong performs its payment
obligations for the technical services provided and software license provided to eLong.com by Pledgee; (iii) that Beijing eLong
performs its obligations and accepts responsibilities to Pledgee under the relevant agreements (including but not limited to obligations
of Beijing eLong or Pledgor to make all payments (including legal fees) and payment for any losses, interest, breach, expenses
for realization of creditor’s rights) as stated herein Pledgor is willing to pledge all of its
equity interests in Beijing eLong (as defined below) to Pledgee as pledge security. 

 

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NOW THEREFORE, the Pledgee and the
Pledgor through mutual negotiations hereby enter into this Agreement with the following terms:

 

1. Definitions
 

 

Unless otherwise provided in this Agreement,
the following terms shall have the following meanings:

 

		1.1	Pledge: means the full contents of Section 2 of this Agreement.

 

		1.2	Equity Interest: means all equity interests in Beijing eLong legally held by Pledgor.

 

		1.3	Pledge Term: means the period provided for under Section 3.2 of this Agreement.

 

		1.4	Event of Default: means any event in accordance with Section 7.1 of this Agreement.

 

		1.5	Notice of Default means the notice of default issued by Pledgee in accordance with this Agreement.

 

		2.	Pledge  

		2.1	The Pledgor agrees to pledge all its equity interests in Beijing eLong (CUI Guangfu holds 87.5% shareholding
of Beijing eLong for paid-in capital of RMB14 million; XIE Zhen holds 12.5% of Beijing eLong for paid-in capital of RMB2 million),
including all rights, ownership and benefits to the Pledgee, and shall, as requested, transfer or assign these rights, ownership
and benefits as security, such that the Pledgee has priority secured interest with respect to: all current or future rights, ownership,
earnings, dividends and all other benefit, and all return of capital, all voting power associated with the shareholding, and all
notices or other matters relating to the shareholding (“Pledged Equity Interest”).

 

		2.2	During the Pledge Term, the Pledgee has the right to receive all dividends and other distributed profits
relating to the equity interest. During the Pledge Term, the Pledgor shall instruct the company not to distribute any dividends,
profits or other distribution plan; if Pledgor receives any dividends, profit distribution or other economic benefits from the
equity interest, Pledgor shall, in accordance with Pledgee’s instructions, transfer such proceeds to a designated account
of Pledgee, and shall not move such proceeds without the prior written consent of Pledgee. During the Pledge Term, if the Pledgor
buys any newly issued capital of the company (“New Equity”), the New Equity shall automatically become part of the
Pledge under the terms of this agreement.

 

3. Secured
Obligation and Pledge Term 

3.1 Secured Obligation

3.1.1 The Parties understand and confirm
that the value of the secured obligation will fluctuate up to the settlement date. Accordingly, based on the reasonable appraisal
of the Pledgor and Pledgee, both Pledgor and Pledgee confirm and agree, that prior to the settlement date, the maximum value of
the secured obligation shall be RMB4 billion (“Maximum Value”), of which CUI Guangfu’s shareholding has a secured
obligation of RMB3.5 billion and XIE Zhen’s shareholding has a secured obligation of RMB500 million. Based on fluctuation
in value, Pledgor and Pledgee can adjust the Maximum Value prior to the settlement date by entry, from time to time, into contract
amendments.

 

3.1.2 If any of the following events occur
(“Settlement Cause”), the value of the secured obligation shall be determined as of the most recent prior date or the
date of the occurrence.

 (a)   The termination or expiration of all or any other relevant agreements;

 (b)   Occurrence of, and failure to cure, an event of default under Section 7 of this Agreement, causing Pledgee to issue a notice of default under Section 7.3 to the relevant Pledgor;

 (c)   Pledgee, based on appropriate inquiry, reasonably believes that Pledgor and/or Beijing eLong have lost the ability to make repayment, or may be unable to repay; and

 (d)   Other circumstances requiring determination of the value of the secured obligation under PRC law.

 

3.1.3.     For the avoidance of doubt, the
date of occurrence of the Settlement Cause shall be the settlement date (the “Settlement Date”). Pledgor has the right,
in accordance with Section 8, to exercise the Pledge on the Settlement Date or thereafter.

 

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3.2   Pledge Term

3.2.1 After entry into this Agreement,
the Parties shall register the Pledge with the SAIC of the site of incorporation of Beijing eLong, and Pledgor shall provide a
copy of the pledge registration and application with the SAIC to Pledgee within 7 days.

 

3.2.2 The Pledge shall take effect
as of the date when the equity interests under this Agreement are recorded with the SAIC, and shall terminate on the occurrence
of either of the following two events: (i) the secured obligation has been fully repaid or settled through other means, or (ii)
Pledgee achieves complete control over the secured obligation and exercises that control under the terms of this Agreement.

 

4. Physical
Possession of Documents  

		4.1	During the Pledge Term of this Agreement, the Pledgor shall deliver possession of the Certificate
of Funding and the Shareholder Register of Beijing eLong to the Pledgee within one week from the date of entry into this Agreement.

 

		4.2	The Pledgee shall be entitled to receive all dividends from the equity interests.

 

		4.3	The pledge in this Agreement shall be record in the Shareholders’ Register of Beijing eLong.

 

5. Declarations
of Pledgor

5.1   Pledgor is the legal owner of the
equity interests, and has the right to use the equity interests as a security for Pledgee.

 

5.2    Pledgor has not pledged or encumbered
the equity interests to any person other than Pledgee.

 

5.3    During the Pledge Term, once Pledgee
exercises the Pledge in accordance with this Agreement, there shall be no legal objection or obstacle from any other party.

 

5.4    Pledgee has the right, under
applicable law and this Agreement, to exercise the Pledge.

 

5.5    Pledgor has obtained all necessary
consents and is fully authorized to enter into and perform the obligations of this Agreement; entry into this Agreement does violate
any law or contravene other contracts or agreements.

 

5.6    There is no pending civil, administrative
or criminal litigation, administrative penalty or arbitration relating to the equity interests, and no such civil, administrative
or criminal litigation, administrative penalty or arbitration will occur.

 

5.7    There are no unpaid taxes, fees or
unresolved legal procedures, processes, etc. relating to the equity interests.

 

5.8.   This Agreement contains the authentic
expression of the intent of the Parties, and is binding and enforceable.

 

		6.	Representations and Warranties of Pledgor

		6.1	During the effective term of this Agreement, in the interests
of Pledgee, Pledgor covenants to Pledgee that Pledgor shall:

 

		6.1.1	Not transfer or assign the equity interests, create or
permit to create any pledges, which may have an adverse effect on the rights or benefits of the Pledgee; unless the Parties have
agreed otherwise.

 

		6.1.2	Comply with and implement laws and regulations with respect to the pledge of rights, present to Pledgee
the notices, orders or suggestions with respect to the Pledge issued or made by the competent authority within five days upon receiving
such notices, orders or suggestions and comply with such notices, orders or suggestions, or object to the foregoing matters at
the reasonable request of the Pledgee or with consent from the Pledgee.

 

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		6.1.3	Promptly notify Pledgee of any events or any received notices which may affect or adversely influence
the Pledgor’s equity interest or any part of its right, and any events or any notices which may change any of Pledgor’s
covenants and obligations under this Agreement.

 

		6.2	Pledgor agrees that the Pledgee’s right of exercising the Pledge obtained from this Agreement
shall not be suspended or hampered through legal procedure by the Pledgor or any successors of the Pledgor or any person authorized
by the Pledgor or any other person.

 

		6.3	Pledgor warrants to the Pledgee that in order to protect or perfect the security over the payment
of the fees and performance of the obligations under the relevant agreements, the Pledgor shall execute in good faith and cause
other parties who have interests in the pledge to execute all the title certificates, agreements, and or perform and cause other
parties who have interests to take action as required by the Pledgee and assist the exercise of the rights and authorization vested
in the Pledgee under this Agreement.

 

		6.4	Pledgor warrants to Pledgee that Pledgor shall execute all documents with respect to the changes of
certificate of equity interests with the Pledgee or the person (natural person/legal entity) designated by the Pledgee and, within
a reasonable time, provide all notices, orders and decisions regarded as necessary by the Pledgee.

 

		6.5	Pledgor warrants to the Pledgee that the Pledgor will comply with and perform all guarantees, covenants,
agreements, representations and conditions for the benefits of the Pledgee. The Pledgor shall compensate all the losses suffered
by the Pledgee for the reasons that the Pledgor does not perform or fully perform their guarantees, covenants, agreements, representations
and conditions.

 

7. Events
of Default  

		7.1	The following events shall be deemed events of default:

 

		7.1.1	Beijing eLong fails to make full payment as required under the relevant terms and agreements, or fails
to perform the other obligations of the relevant agreements;

 

		7.1.2	The Pledgor makes any material misleading or fraudulent representations or warranties under Section
5 herein, and/or the Pledgor is in violation of any warranties under Section 6 herein;

 

		7.1.3	The Pledgor violates any provisions of this Agreement;

 

		7.1.4	The Pledgor waives the pledged equity interests or transfers or assigns the pledged equity interests
without prior written consent from the Pledgee;

 

		7.1.5	The Pledgor is unable to repay any general debt or other debts. Any external loan, security, compensation,
covenants or any other compensation liabilities of the Pledgor is (1) required to be repaid or performed prior to the scheduled
date; or is (2) due but cannot be repaid or performed as scheduled, and thereby causes Pledgee to deem that the Pledgor’s
capacity to perform the obligations herein is affected;

 

		7.1.6	This Agreement is illegal due to the promulgation of the related laws which cause the Pledgor to be
unable to continue to perform the obligations herein;

 

		7.1.7	Any approval, permit, license or authorization from the competent authority of the government needed
to perform this Agreement or validate this Agreement is withdrawn, suspended, invalidated or materially amended;

 

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		7.1.8	The property of the Pledgor is adversely changed and causes the Pledgee to deem that the capability
of the Pledgor to perform the obligations herein is adversely affected;

 

		7.1.9	The successors or assignees of Beijing eLong perform only a portion of, or refuse to perform the payment
obligations under the terms of the relevant service agreements;

 

		7.1.10	Default caused by the action or inaction of Pledgor breaching
other Sections of this Agreement;

 

		7.1.11	In accordance with applicable law, other circumstances
whereby the Pledgee is incapable of exercising the right to dispose the Pledge in accordance with the related laws.

 

		7.2	Pledgor shall immediately give a written notice to Pledgee if Pledgor is aware of or finds that any
event under Section 7.1 herein or any events that may result in the foregoing events have happened or may occur.

 

		7.3	Unless the event of default under Section 7.1 herein has been resolved to Pledgee’s satisfaction,
the Pledgee, at any time when the event of default happens or thereafter, may give a written notice of default to Pledgor and require
Pledgor to immediately make full payment of the overdue service and software license fees under the relevant agreements, enter
into other agreement with Beijing eLong, or dispose of the Pledge in accordance with Section 8 herein.

 

8. Exercise
of the Pledge

		8.1	Until Beijing eLong has fully complied with the payment and other obligations under the relevant agreements,
Pledgor shall not transfer or assign the equity interests without prior written approval from Pledgee, unless the Parties have
agreed otherwise.

 

		8.2	Subject to Section 7, the Pledgee may exercise the right to exercise the Pledge when the Pledgee gives
a notice of default.

 

		8.3	The Pledgee is entitled to have priority in receiving payment from the auction or sale of whole or
part of the equity interests pledged herein in accordance with legal procedure until the outstanding consulting and service fees
and all other payables under the relevant agreements are repaid.

 

		8.4	The Pledgor shall not hinder the Pledgee from exercising the Pledge in accordance with this Agreement
and shall give necessary assistance so that the Pledgee could realize his Pledge.

 

9. Transfers

		9.1	The Pledgor shall not grant or transfer his rights and obligations herein without prior consent from
the Pledgee.

 

		9.2	This Agreement shall be binding upon the Pledgor and his successors and be effective as to the Pledgee
and each successor or assignee.

 

		9.3	The Pledgee may transfer or assign his all or any rights and obligations under the relevant agreements
to any individual (natural person or legal entity) at any time. In this case, the assignee shall enjoy and undertake the same rights
and obligations herein of the Pledgee as if the assignee were a party hereto. When the Pledgee transfers or assigns the rights
and obligations under the Service Agreement, at the request of the Pledgee, the Pledgor shall execute the relevant agreements and/or
documents with respect to such transfer or assignment.

 

		9.4	After the Pledgee’s change resulting from the transfer or assignment, the new parties to the
pledge shall enter into a pledge agreement.

 

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10. Termination

		10.1	Under the following circumstances, this Agreement terminates: satisfaction simultaneously of the following
conditions (1) all service fees from the relevant service agreements and software license fees are fully paid, (2) Pledgor has
repaid all loans, (3) Beijing eLong has fully performed all obligations under the relevant agreements or the relevant agreements
have been terminated, and (4) Beijing eLong does not have any obligations under the relevant agreements.

 

		10.2	Pledgee has the right of early termination of this agreement. Except as set forth in Section 10.1,
Pledgor may not terminate this agreement.

 

11. Fees and Other Charges  

		11.1	The Pledgor shall be responsible for all the fees and actual expenditures in relation to this Agreement
including but not limited to legal fees, cost of production, stamp tax and any other taxes and charges. If the Pledgee pays the
relevant taxes in accordance with the laws, the Pledgor shall fully indemnify such taxes paid by the Pledgee.

 

		11.2	The Pledgor shall be responsible for all the fees (including but not limited to any taxes, formalities
fees, management fees, litigation fees, attorney’s fees, and various insurance premiums in connection with disposition of
Pledge) incurred by the Pledgor for the reason that the Pledgor fails to pay any payable taxes, fees or charges in accordance with
this Agreement; or the Pledgee has recourse to any foregoing taxes, charges or fees by any means for other reasons.

 

12. Force
Majeure  

		12.1	Force majeure, which includes acts of governments, acts of nature, fire, explosion, typhoon,
flood, earthquake, tide, lightning, war, means any unforeseen events beyond the prevented party’s reasonable control and
cannot be prevented with reasonable care. However, any shortage of credit, capital or finance shall not be regarded as an event
beyond a Party’s reasonable control. The Pledge affected by force majeure shall notify the other party of exemption
promptly;

 

		12.2	In the event that the affected party is delayed in or prevented from performing its obligations under
this Agreement by force majeure, only within the scope of such delay or prevention, the affected party will not be responsible
for any damage by reason of such a failure or delay of performance. The affected party shall take appropriate means to minimize
or remove the effects of force majeure and attempt to resume performance of the obligations delayed or prevented by the
event of force majeure. After the event of force majeure is removed, both parties agree to resume the performance
of this Agreement with their best efforts.

 

13. Dispute Resolution  

		13.1	This Agreement shall be governed by and construed in accordance with PRC law.

 

		13.2	Any dispute, controversy or claim arising from the agreement or relating to the agreement (including
any issue relating with the existence, validity or termination of the agreement) should be submitted to China International Economic
and Trade Arbitration Commission (the “Arbitration Commission”). Arbitration Commission shall conduct arbitration in
accordance with the effective rules of Arbitration on the date of application. The arbitration award shall be final and binding
upon both parties.

 

		13.3	Arbitration place shall be in Beijing.

 

		13.4	Arbitration language shall be Chinese.

 

		13.5	The arbitral panel shall be composed of three arbitrators. Each party should respectively appoint
an arbitrator, the chairman of the arbitral panel shall be appointed by both parties through consultation. In case both parties
do not agree on the person selected for the chief arbitrator within twenty days from the date of their respective arbitral appointments,
the director of the Arbitration Commission shall have the right to appoint the chief arbitrator. The chief arbitrator shall not
be a Chinese citizen or United States citizen.

 

		13.6	Both parties agree that the court of arbitration established according to the regulation shall have
the right to provide effective relief in accordance with PRC law (including but not being limited to Law of Contract of the People’s
Republic of China). For the avoidance of doubt, both parties confirm that any court having jurisdiction (including PRC courts)
may carry out performance of the arbitral award.

 

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		13.7	Both parties agree to conduct arbitration in accordance with this Section, and irrevocably waive the
right to appeal, reexamine or prosecute to national court or other judicial body in any form, subject to the effectiveness of this
waiver. However the waiver of both parties does not include any post-arbitration injunction, post-arbitration distress warrant
or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying
out any arbitral award.

 

14. Notice
 

		14.1	Any notice, which is given by the parties hereto for the purpose of performing the rights, duties
and obligations hereunder, shall be in writing form (including fax and telex). Where such notice is delivered personally, the time
of notice is the time when such notice actually reaches the addressee; where such notice is transmitted by telex or facsimile,
the notice time is the time when such notice is transmitted. If such notice does not reach the addressee on business date or reaches
the addressee after the business time, the next business day following such day is the date of notice. The delivery place is the
address first written above of the parties hereto or the address advised in writing including facsimile and telex from time to
time.

 

15.    Appendices  

15.1 The appendices to this Agreement constitute
an integral part of this Agreement.

 

16.   Other  

		16.1	This agreement, replaces all prior agreements with respect to the subject matter hereof.

 

		16.2	The Parties may enter into agreements to amend or supplement this Agreement; Pledgee has the right
to unilaterally amend or supplement this Agreement, and Pledgor shall cooperate and unconditionally sign any additional documents
to reflect such amendment or supplement.

 

		16.3	The term of this agreement is twenty (20) years, which shall be automatically extended for additional
20 year terms, and such extensions may be without limit. 

 

		16.4	This Agreement is executed in Chinese in four copies, and each Party holds one copy and one copy shall
be used for registration of the Pledge with the Administration of Industry and Commerce, all copies shall have the same legal effect.

 

[No text hereunder]

 

    	- 7 -

    	 

    

 

[Signature page of Equity Interests Pledge
Agreement]

  

Pledgee: eLongNet Information Technology (Beijing)
Co., Ltd.

 

	Signature of Authorized Representative:	 	/s/ Guangfu Cui

	Official Seal:  	/s/ [seal of eLongNet Information Technology (Beijing) Co., Ltd.]

 

	Pledgor:	 	Guangfu Cui
	Signature:	 	/s/ Guangfu Cui

 

	 	 	Zhen Xie
	Signature:	 	/s/ Zhen Xie

 

    	- 8 -Exhibit 4.34

 

Execution Copy

 

[Note: Translation from the original agreement
written in Chinese]

 

Sixth Amended and Restated Exclusive
Purchase Right Agreement 

 

Party A: eLong, Inc.

Registered Address: 4th Floor, Hutchence
David Century Garden, George Town, Grand Cayman, Cayman Islands.

 

Party B (collectively): Guangfu Cui

ID No.: 110108196902010857

Address: No.1, Xiang Hongqi Street,
Haidian District, Beijing

 

Zhen Xie

Address: No. 68, Court 600 Yingkou
Street, Yangpu District, Shanghai

ID No.: 320621197612080517

 

Party C: Beijing eLong Information Technology
Co., Ltd. 

Registered Address: 2nd
Floor, Xingke Plaza-C, 10 Jiuxianqiao Street, Chaoyang District, Beijing

Legal Representative: Guangfu Cui

 

Party D: eLongNet Information Technology
(Beijing) Co., Ltd. 

Registered Address: 10 Jiuxianqiao
Road, Chaoyang District, Beijing

Legal Representative: Guangfu Cui

 

Each party hereto shall be referred to as
a “Party”, and collectively as the “Parties”. 

 

WHEREAS: 

 

		1.	Party A is a company registered and established in Cayman Islands; Party B is two citizens of the
PRC; Party C is a limited liability company established and validly existing in accordance with PRC laws; Party D is a wholly foreign-owned
enterprise established and validly existing in accordance with PRC laws, and is wholly owned by Party A.

 

		2.	According to the Fifth Amended and Restated Exclusive Purchase Right Agreement entered into by Party
A, Party B and Party C on July 6, 2011, Party B has granted Party A an irrevocable right to purchase Party B’s equity interests
in Party C.

 

		3.	Now, the Parties have agreed to enter this Sixth Amended and Restated Exclusive Purchase Right Agreement.

 

    	- 1 -

    	 

    

 

NOW, THEREFORE, the parties to this agreement
hereby agree as follows:

 

Chapter One. Purchase and Sale of Equity
Interest 

 

1.1 Authorization

Party B hereby irrevocably grants Party A,
under the laws of the PRC, the right to, following the steps decided by Party A, and the price specified in 1.3 of this agreement,
purchase by Party A or by one or more persons designated by Party A (“Designated Persons”) at any time from Party B
all or part of Party B’s equity interest in Party C (“Equity Interest Purchase Right”) and, at the time of exercise
of the Equity Interest Purchase Right, shall unconditionally provide all necessary cooperation to complete such exercise. Besides
Party A and the Designated Persons, no third party has any Equity Interest Purchase Right. Party C hereby agrees to the grant by
Party B of the Equity Interest Purchase Right to Party A. As specified in this agreement, “person” has the meaning
of a natural person, corporation, joint venture, partnership, enterprise, trust or non-corporate organization.

 

1.2    Exercise Procedure

 Upon
and subject to the laws and regulations of PRC, Party A may send a written notice (the “Notice of Purchase of Equity Interest”)
to Party B (or either person of Party B) for performance of the purchase right to explain in detail the number of shares purchased
and the purchase method.

 

1.3    Purchase Price

 Unless
a valuation is required by PRC law on the date of exercise, the price of the Purchased Equity Interest (“Purchase Price”)
shall be equivalent to the actual amount of paid-in capital paid by Party B for the Purchased Equity Interest.

 

1.4 Exercise of Purchase Right (and Transfer
of Purchased Equity)

 Each time Party A exercises the Equity
Interest Purchase Right:

 (a) Party B shall supervise and cause Party C to convene a shareholders’ meeting, and during
such meeting, to pass the decision or resolution to transfer the equity interest from Party B to Party A and/or the Designated
Persons;

 

(b) Party B shall, upon the terms and conditions
of this agreement and the Notice of Purchase of Equity Interest, enter into an equity interest transfer agreement with Party A
(or, as applicable, the Designated Person); and

 

(c) Party B and Party C shall execute all
other necessary contracts, agreements or documents, acquire all requisite approvals and consents of the government, and, without
any security interest, perform all requisite actions to transfer the valid ownership of the Purchased Equity Interest to Party
A and/or the Designated Person, and to cause Party A and/or the Designated Person to become the registered owner of the Purchased
Equity Interest. For this agreement, “Security Interest” has the meaning of security, mortgage, right or interest of
the third party, any purchase right of equity interest, right of acquisition, prior purchase right, right of set-off, ownership
detainment or other security arrangements. To further clarify, security interest does not include any security interest under this
agreement or the equity interest pledge agreement of Party B. As described in this agreement, “the Equity Interest Pledge
Agreement of Party B” has the meaning of the Equity Interest Pledge Agreement entered into by Party D and Party B dated as
of the execution date of this agreement, according to which in order to secure Party C’s performance of the obligations under
the Exclusive Technology Service Agreement and other agreements (see details in the Equity Pledge Agreement), Party B pledges all
its equity interest in Party C to Party D.

 

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1.5 Payment

 As contemplated in
the Loan Agreement, any proceeds received by Party B from the transfer of its equity interest in Party C shall be used, according
to the Loan Agreement, as payment for the loan and to terminate the loan agreement. Therefore, except as required by applicable
law, upon the performance of the Equity Interest Purchase Right by Party A, the Purchase Price shall be used as the payment for
the principal as well as interest from Party B to Party A. Party A is not required to pay the Purchase Price to Party B.

 

Chapter Two. Covenants Relating to
Equity Interest

 2.1 Covenants of Party C

(a) Without prior written consent by Party
A, not to amend, change or alter the articles of the association of Party C in any form, to increase or decrease registered capital
of the corporation, or to change the structure of the registered capital by any other means;

 

(b) Apply good finance and business practices
in order to maintain the existence of the company, prudently and effectively operate the business and manage its affairs;

 

(c) Beginning on the date of this Agreement,
without prior written consent by Party A, not to sell, transfer, mortgage or dispose in any other form any assets, interests of
business or income of Party C, or to approve any other security interest relating thereto;

 

(d) Beginning on the date of this Agreement,
without prior written consent from Party A, no debt shall be incurred, inherited, guaranteed, or allowed to exist, with the exception
of: (i) debt from normal or daily business but not from borrowing; and (ii) debt having been disclosed to Party A or for which
Party A has provided written consent;

 

(e) To operate the business normally in order
to maintain the asset value of Party C, without taking any action or inaction that may adversely affect the operation and asset
value;

 

(f) Without prior written consent by Party
A, not to enter into any material contract, with the exception of contracts entered into in the ordinary course (for this paragraph,
a contract with a value more than RMB100,000 shall be deemed a material contract);

 

(g) Without prior written consent by Party
A, not to provide loan or credit to anyone;

 

(h) Upon the request of Party A, to provide
all operation and finance information of Party C to Party A;

 

(i) Without prior written consent by Party
A, not to merge or affiliate with any person, or purchase any person or invest in any person;

 

(j) To notify Party A immediately upon the
occurrence or the probable occurrence of litigation, arbitration or administrative procedures related to the assets, business and
income of Party C;

 

    	- 3 -

    	 

    

 

(k) In order to maintain the ownership by
Party C of all its assets, to execute all requisite or appropriate documents, do all requisite or appropriate actions, and advance
all requisite or appropriate accusations, or make requisite or appropriate defenses to all claims;

 

(l) Without prior written notice by Party
A, not to assign stock interests to shareholders in any form, but upon the request of Party A, to assign all its assignable profits
to their own shareholders;

 

2.2 Covenants of Party B

(a) Beginning from the date of entry into
this agreement, without prior written consent from Party A, not to sell, transfer, mortgage or dispose in any other form any legitimate
or beneficial interest of equity interest in Party C held by Party B, or to approve any security interest related thereto, except
the equity interest pledge of Party B set forth in the Equity Interest Pledge Agreement of Party B;

 

(b) Without prior written consent from Party
A, not to cause the shareholders meeting of Party C to approve or execute any shareholders’ resolution (i) to amend the articles
of association, increase or decrease the registered capital or in any other way alter the capital structure of Party C, or (ii)
to sell, transfer, mortgage or dispose in any other form any beneficial interest of equity interest, or to approve any other security
interest relating thereto, except such actions requested by Party A or a Designated Person;

 

(c) Without the prior consent of Party A,
to cause the shareholders’ meeting not to approve or execute any shareholders’ resolution of Party C to merge or affiliate
with any person, or purchase any person or invest in any person;

 

(d) To notify Party A of the occurrence or
the probable occurrence of any litigation, arbitration or administrative procedure related to the equity interest;

 

(e) To cause the shareholders’ meeting
to vote to approve the transfer of the Purchased Equity Interest in accordance with this agreement;

 

(f) In order to keep its ownership of the
equity interest, to execute all requisite or appropriate documents, take all requisite or appropriate actions, and advance all
requisite or appropriate accusations or appropriate defenses to claims;

 

(g) Upon request of Party A, to appoint any
person designated by Party D to be a member of the board of directors of Party C;

 

(h) Upon the request of Party A at any time,
to unconditionally and immediately transfer Party B’s equity interest to Party A or the representatives designated by Party
A at any time, and abandon the right of first purchase with respect to such transfer of equity interest to another shareholder;

 

(i) To strictly comply with the terms and
conditions of this agreement and other agreements entered into jointly or separately by Party B, Party C and Party A, to fully
perform all obligations under these agreements, without taking any action or inaction that may affect the validity and enforceability
of these agreements.

 

    	- 4 -

    	 

    

 

2.3 Covenants
of Party D

 Considering Party
B has pledged the equity interests of Party C, which are held by Party B, to Party D, Party D agrees that in case Party A exercises
the right of Equity Interest Purchase Right during the term of the Equity Interest Pledge Agreement, Party B shall transfer the
equity interests to Party A (or other appointed person) in accordance with the agreement, the aforesaid transfer shall not be bound
by the restrictions on transfer of Party B’s equity interest set forth in the Equity Interest Pledge Agreement.

 

3. Representations and Warranties

 

Representations and Warranties of Party
B and Party C 

 As of the execution
date of this agreement, and every subsequent transfer date, Party B and Party C hereby represent and warrant to Party A as follows:

 

(a) Party B and Party C each have the power
and ability to enter into and deliver this agreement, and any equity interest transfer agreement (“Transfer Agreement”),
for every single transfer of the purchased equity interest according to this Agreement, and to perform its obligations under this
agreement and any Transfer Agreement. Upon execution, this agreement and the Transfer Agreements having it as a party shall constitute
legal, valid and binding obligations enforceable against Party B and Party C in accordance with its terms;

 

(b) The execution, delivery of this agreement
and any Transfer Agreements and performance of the obligations under this agreement and any Transfer Agreements do not: (i) violate
PRC law; (ii) conflict with Party B or Party C’s articles of association or other organizational documents; (iii) cause the
breach, or constitute breach, of any contract or instruments to which Party B or Party C is a party or has a binding obligation;
(iv) cause Party B or Party C to violate any relevant authorization, consent or approval and/or valid condition; or (v) cause any
consent or approval of Party B or Party C to be suspended, removed, or made subject to conditions.

 

(c) Party C holds clean and saleable ownership
of all assets. Party C has not placed any security interest on the said assets;

 

(d) Party C does not have any undischarged
debt, with the exception of (i) debt from its normal business; and (ii) debt which was previously disclosed to Party A or for which
Party A has provided written consent;

 

(e) Party C abides by all PRC law and regulations
applicable to the purchase, transfer and disposal of assets;

 

(f) No litigation, arbitration or administrative
procedure relating to equity interest, assets of Party C or Party B’s shareholding of Party C is underway, pending or probable;
and

 

(g) Party B holds clean and saleable ownership
of its equity interest, and has not placed any security interest on such assets, other than as set forth in the Equity Interest
Pledge Agreement.

 

4. Effective Date, Term and Termination

 This
agreement shall come into effect from the date of execution date by the Parties, and shall have a term of 20 years, with automatic
renewal at the end of such term, and with no limit on such renewals. Party A may unilaterally terminate this agreement at any
time. Party B, Party C, and Party D do not have an early termination right.

 

    	- 5 -

    	 

    

 

5. Applicable Law and Dispute Resolution

 5.1 Applicable Law

  The execution,
validity, construing and performance of this agreement, and resolution of the disputes under this agreement, shall be in accordance
with officially published and publicly attainable laws of PRC (“PRC laws”). Issues not regulated by the PRC laws shall
apply international legal rules and conventions.

 

5.2 Dispute Resolution

 (a) Any dispute,
controversy or claim arising from the agreement or relating with the agreement (including any issue relating with the existence,
validity or termination of the agreement) should be submitted to China International Economic and Trade Arbitration Commission
(the “Arbitration Commission”). Arbitration Commission shall conduct arbitration in accordance with the rules of arbitration
in effect on the date of application. The arbitration award shall be final and binding upon all parties.

 (b) Arbitration
place shall be Beijing, PRC.

 (c) Arbitration language shall be Chinese.

(d) The arbitral panel shall be composed
of three arbitrators. Each party should respectively appoint an arbitrator, the chairman of the arbitral panel shall be appointed
by both parties through consultation. In case both parties do not agree on the person selected for the chief arbitrator within
twenty days from the date of their respective arbitral appointments, the director of the Arbitration Commission shall have the
right to appoint the chief arbitrator. The chief arbitrator shall not be a Chinese citizen or United States citizen.

(e) Both parties agree that the court
of arbitration established according to the regulation shall have the right to provide effective relief in accordance with PRC
law (including but not being limited to Law of Contract of the People’s Republic of China). For the avoidance of doubt, both
parties confirm that any court having jurisdiction (including PRC courts) may carry out performance of the arbitral award.

(f) Both parties agree to conduct
arbitration in accordance with this Section, and irrevocably waive the right to appeal, reexamine or prosecute to national court
or other judicial body in any form, subject to the effectiveness of this waiver. However the waiver of both parties does not include
any post-arbitration injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction (including
PRC Court) for terminating the arbitration procedure or carrying out any arbitral award.

 

6. Taxes
and Expenses

 Each Party shall,
according to PRC law, bear any and all transfer and registration taxes, costs and expenses for the preparation and execution of
this Agreement and all Transfer Agreements, and those arising from or imposed on the Party, to complete the transactions of this
Agreement and all Transfer Agreements.

 

    	- 6 -

    	 

    

 

7. Notices

 This agreement requires
that notices or other communications sent by any party or corporation shall be written in Chinese or English, and be delivered
in person, by mail or telecopy to other parties at the following addresses or other specified addresses noticed by other parties
to the party. The date deemed to be duly given or made shall be confirmed as follows: (a) for notices delivered in person, the
date of delivery shall be deemed as having been duly given or made; (b) for notices delivered by mail, the tenth day of the delivery
date of air certified mail with postage prepaid (as shown on stamp) or the fourth day of the delivery date to an internationally
certified delivery institution shall be deemed as having been duly given or made; and (c) for notices by telecopy, the receipt
date showed on the delivery confirming paper of the relevant document shall be deemed as having been duly given or made.

 

Party A: eLong, Inc.

Address: Third Floor, Tower C, Xingke
Plaza, 10 Jiuxianqiao Road, Chaoyang District, Beijing

Fax: 8610-64366019

Tel: 8610-58602288

Addressee: Sami Farhad

 

Party B: Guangfu Cui

Address: No.1, XiangHongqi Street,
Haidian District, Beijing

Fax: 8610-64366019

Tel: 8610-58602288

Zhen Xie

Address: No. 68, Court 600 Yingkou
Street, Yangpu District, Shanghai

Fax: 8610-64366019

Tel: 8610-58602288

 

Party C: Beijing eLong Information
Technology Co., Ltd.

Registered Address: 2nd
Floor, Xingke Plaza-C, 10 Jiuxianqiao Street, Chaoyang District Beijing

Fax: 8610-64366019

Tel: 8610-5860228

Addressee: Guangfu Cui

 

Party D: eLongNet Information Technology
(Beijing) Co., Ltd.

Address: 10 Jiuxianqiao Road, Chaoyang
District, Beijing

Fax: 8610-64366019

Tel: 8610-5860228

Addressee: Guangfu Cui

 

8. Confidentiality

 All parties admit
and confirm any oral or written materials exchanged by the parties relating to this agreement are confidential. All parties shall
maintain the secrecy and confidentiality of all such materials. Without written approval by the disclosing party, the party receiving
the confidential information shall not disclose to any third party any relevant materials, but with the exception of the following:
(a) the public know or may know such materials (but not disclosed by the party accepting the materials); (b) materials needed to
be disclosed subject to ordinance or listing rules or precedents of stock exchange; or (c) any party necessarily discloses materials
to its legal or financial consultant relating the transaction of this agreement, and this legal or financial consultant shall have
the obligation of confidentiality similar to that set forth in this. The breach of the obligation of confidentiality by staff or
employed institution of any party shall be deemed as the breach of such obligation by that party, and by whom the liabilities for
breach shall be bored. This obligation shall continue in force and effect after termination of the agreement.

 

    	- 7 -

    	 

    

 

9. Further
Assurances

The Parties
to the agreement agree to promptly execute documents reasonably necessary to the performance of the provisions and the aim of
this agreement or beneficial thereto, and to take actions reasonably necessary for the performance of the provisions and the aim
of this agreement or actions beneficial thereto.

 

10. Other

 10.1 Amendment, Modification and
Supplement

 Amendment, modification and supplement
of this agreement shall be subject to the written agreement executed by each party. Party A may unilaterally amend this agreement;
Party B and Party C shall promptly and unconditionally cooperate to sign any additional amendment or supplements requested by
Party A.

 

10.2 Observance
of Laws and Regulations

 The parties of the contract shall observe
in operation of business all PRC laws and regulations.

 

10.3 Entire
Contract

 Except the written amendment, supplement
and modification of this agreement upon the date of execution, this agreement shall constitute the entire contract of the parties
hereto with respect to the object hereof and supersedes all prior oral or written agreements, representation and contracts with
respect to the object hereof.

 

10.4 This Agreement amends and restates the
Fifth Amended and Restated Exclusive Purchase Agreement, dated July 6, 2011. In the event of any conflict between the terms of
this Agreement and the prior agreement, the terms of this Agreement shall prevail.

 

10.5 Headings

 The headings contained in this agreement
are for convenience of reading only and shall not affect the interpretation, explanation or in any other way the meaning of the
provisions of this agreement.

 

10.6 Language

 This agreement is executed in Chinese
in quadruplicate.

 

10.7 Severability

 If any one or more provisions of this
agreement are judged as invalid, illegal or non-enforceable according to any laws or regulations, the validity, legality and enforceability
of other provisions hereof shall not be affected or impaired. The Parties shall, through sincere consultation, seek to replace
those invalid, illegal or non-enforceable provisions with valid ones, and from such valid provisions, similar economic effects
shall be tried to reach as from those invalid, illegal or non-enforceable provisions.

 

10.8 Successors

 This Agreement shall be binding on,
and benefit, the successor and permitted assigns of each Party.

 

    	- 8 -

    	 

    

 

10.9 Survival

 (a) Any obligation taking place or
at term hereof prior to the end or termination ahead of the end of this agreement shall continue in force and effect notwithstanding
the occurrence of the end or termination ahead of the end of the agreement.

 

(b) Item 5, Item 7 and Item 10.9 hereof shall
continue in force and effect after the termination of this agreement.

 

10.10 Waiver

 Any party to this agreement may waive
the terms and conditions of this agreement. Such waiver shall be valid only if set forth in an instrument in writing signed by
the party or parties to be bound thereby. Any waiver by a party to the breach hereof by other parties in a certain situation shall
not be construed as a waiver to any similar breach by other parties in any other situation.

 

[No text hereunder]

 

    	- 9 -

    	 

    

 

[signature page of Amended and Restated
Exclusive Purchase Right Agreement]

 

	Party A: 	eLong,
    Inc. 	 

	Signature of Authorized Representative: 	/s/ Sami Farhad 	 

 

	Party B: Guangfu Cui	 
	Signature:   	/s/ Guangfu Cui 	 
	                Zhen Xie	 
	Signature:	/s/ XIE Zhen 	 

 

Party C: Beijing eLong Information
Technology Co., Ltd.

Official Seal: /s/ [seal of Beijing
eLong Information Technology Co., Ltd.]

	Signature:  	/s/ Guangfu Cui 	 

 

Party D: eLongNet Information Technology
(Beijing) Co., Ltd.

Official Seal: /s/ [seal of eLongNet
Information Technology (Beijing) Co., Ltd.]

	Signature:  	 /s/ Guangfu Cui 	 

 

    	- 10 -

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