Document:

EX-10.12

 Exhibit 10.12 

October 23, 2020 
 Howell Tractor and
Equipment, LLC 
 3111 W.167th St. 
 Hazel Crest, IL 60429 

Attention: Manager 
 Re: Registration of
650,000 shares of common stock of Alta Equipment Group Inc. 
 Ladies and Gentlemen: 

Reference is made to that certain Asset Purchase Agreement (the “Agreement”), dated as of October 15, 2020, is by and among
Alta Construction Equipment Illinois, LLC, a Michigan limited liability company (“Buyer”), Howell Tractor and Equipment, LLC, an Illinois limited liability company (“Seller”), Lanigan Holdings LLC, an Illinois limited liability
company (“Lanigan Holdings”) and Lanigan Partners, Ltd., an Illinois limited partnership (“Lanigan Partners”). Capitalized terms used in this letter and not defined in this letter shall have the meanings ascribed to them in the
Agreement. 
 Pursuant to Section 7.02(r) of the Agreement, at the closing of the transactions contemplated by the Agreement the Share
Consideration shall be registered for resale with the Securities and Exchange Commission (the “SEC”). 
 In furtherance of the
obligation to register the Share Consideration for resale, the parties to this letter agreement have agreed as follows: 

1.    Alta Equipment Group Inc., a Delaware corporation and the parent corporation of Buyer (“Parent”), shall
prepare and file with the SEC a registration statement with respect to the Share Consideration and shall use its commercially reasonable efforts to cause such registration statement to become effective and to keep such registration statement
effective the earlier of the date all of the Share Consideration has been sold or the date all of the Share Consideration is freely tradeable under Rule 144 promulgated under the Securities Act of 1933 (the “Securities Act”) or any
successor rule to Rule 144. 
 2.    Parent shall prepare and file with the SEC such amendments and supplements to such
registration statement, and the prospectus used in connection with such registration statement, as may be necessary to comply with the Securities Act in order to enable the disposition of all securities covered by such registration statement. 

3.    Parent shall furnish to the selling securityholders named in the registration statement such numbers of copies of a
prospectus, including a preliminary prospectus, as required by the Securities Act, and such other documents as such holders may reasonably request in order to facilitate their disposition of their Share Consideration. 

 4.    Parent shall use its commercially reasonable efforts to cause all
such Share Consideration covered by such registration statement to be listed on the New York Stock Exchange or any other exchange on which the Parent’s common stock is listed. 

5.    Parent shall be responsible for all expenses (other than selling expenses incurred by a selling stockholder)
incurred in connection with registrations, filings, or qualifications pursuant to this letter agreement, including all registration, filing, and qualification fees; printers’ and accounting fees; and fees and disbursements of counsel for the
Company. 
 Please confirm your agreement to this letter agreement by signing below where indicated. 

 

	
	Very truly yours,
	
	Alta Equipment Group Inc.
	
	/s/ Anthony J. Colucci
	Anthony J. Colucci,
	Chief Financial Officer

  

			
	Agreed and acknowledged by:
	
	Howell Tractor and Equipment, LLC
		
		 	/s/ Stephen J. Bayers
		 	Stephen J. Bayers,
		 	Manager
	
	Lanigan Holdings LLC,
		
		 	/s/ Stephen J. Bayers
		 	Stephen J. Bayers,
		 	Chief Financial Officer
	
	Lanigan Partners, Ltd
		
		 	/s/ Stephen J. Bayers
		 	Stephen J. Bayers,
		 	Chief Financial Officer

  
 2Exhibit 10.9

 

October [__], 2020

 

 

Dear Bull Horn Holdings Sponsor LLC,

 

This letter agreement sets
forth the terms of the agreement between Bull Horn Holdings Sponsor LLC (the “Company”) and certain investment
funds and managed accounts managed by or affiliated with [________] (collectively, “Subscriber”). The Company
is the sponsor of Bull Horn Holdings Corp. (the “SPAC”), a blank check company formed for the purpose of acquiring
one or more businesses or entities (a “Business Combination”), which intends to register its securities under
the Securities Act of 1933, as amended (the “Securities Act”), in connection with its initial public offering
(“IPO”).

 

Subscriber (i) commits
to purchase limited liability company interests (“Interests”) of the Company for an aggregate purchase price
of $540.00 and (ii) hereby expresses an interest to purchase a number of units of the SPAC that are sold to the public in the IPO
equal to 9.9% of the number of such units sold in the IPO (the “Purchased Public Units”). In conjunction with
such purchase of Interests, the First Amended and Restated Limited Liability Company Operating Agreement of the Company (the “Operating
Agreement”) will reflect the allocation to Subscriber of an indirect ownership interest in 45,000 ordinary shares of
the SPAC (“Founder Shares”) held by the Company. Notwithstanding the foregoing, in the event Subscriber fails
to purchase a number of Purchased Public Units equal to 9.9% of the units sold in the IPO, then the allocation of Founder Shares
set forth in the preceding sentence shall be reduced to zero (0), and notwithstanding anything in the Operating Agreement to the
contrary, this Agreement shall be deemed to modify the Operating Agreement as between the Company and Subscriber to give effect
to this sentence. The schedule of members attached to the Operating Agreement shall be amended at that time to reflect any such
reduced allocation of Founder Shares to Subscriber.

Subscriber will fund
the purchase price of the Interests to the Company on the date of this Agreement. It shall be a condition precedent to the issuance
by the Company of the Interests to the Subscriber that the Subscriber execute the Operating Agreement in the form provided to Subscriber
(as it may be modified by this Agreement). The Founder Shares do not participate in the trust fund (“Trust Fund”)
established by the SPAC for the benefit of its public shareholders as described in the SPAC’s registration statement to be
filed in connection with the IPO (“Registration Statement”) and in the event the SPAC does not consummate an
initial Business Combination, will expire worthless. The Company will retain voting and dispositive power over Subscriber’s
Founder Shares until the consummation of the Business Combination, following which time the Company will distribute such securities
to Subscriber (subject to the provisions of this Agreement and the Operating Agreement, and subject to applicable lock-up or escrow
restrictions, as described below or pursuant to the terms of the Business Combination).

Subscriber agrees
that, in consideration of the subscription for Interests as contemplated hereby, it does not have any right, title, interest or
claim of any kind in or to any monies of the Trust Fund (“Claim”) and hereby waives any Claim it may have in
the future against the Company and the SPAC and will not seek recourse against the Trust Fund for any reason whatsoever except
in respect of its Purchased Public Units.

The Founder Shares allocated
to the Interests will be identical to ordinary shares included in the units to be sold by the SPAC in the IPO, except that:

		·	the Company has agreed to vote the Founder Shares in favor of any proposed Business Combination;

 

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		·	unless otherwise agreed with the underwriters of the IPO and as set forth in the Registration Statement,
all Founder Shares will be subject to the lock-up provisions described in the Registration Statement, which lock-ups may extend
beyond the distribution by the Company to Subscriber of its Founder Shares following the consummation of the Business Combination.

 

		·	the Founder Shares will be subject to customary registration rights, which shall be described in
the Registration Statement;

 

		·	Subscriber will not participate in any liquidation distribution with respect to the Founder Shares
(but will participate in liquidation distributions with respect to any ordinary shares of the SPAC purchased directly by Subscriber
in the IPO (including the Purchased Public Units) or in the open market) if the SPAC fails to consummate a Business Combination;
and

 

		·	the Founder Shares will include any additional terms or restrictions as are customary in other
similarly structured blank check company offerings or as may be reasonably required by the underwriters in the IPO in order to
consummate the IPO, each of which will be set forth in the Registration Statement.

Subscriber
acknowledges that pursuant to the Operating Agreement, if prior to a Business Combination, the Company’s managing members
(the “Managing Members”) deem it necessary in order to facilitate a Business Combination by the SPAC for the
Company to forfeit, transfer, exchange or amend the terms of all or any portion of the SPAC’s Founder Shares or Private Placement
Warrants or to enter into any other arrangements with respect to the Founder Shares or Private Placement Warrants (including, without
limitation, the transfer of Interests of the Company representing an interest in any of the foregoing) to facilitate the consummation
of such Business Combination, including voting in favor of any amendment to the terms of the Founder Shares or Private Placement
Warrants or the Operating Agreement (each, a “Change in Investment”), the Managing Members shall enter into
any such agreement or arrangement involving a Change in Investment, vote in favor of any proposal involving a Change in Investment
or otherwise facilitate or take any action to affect or permit any Change in Investment without the consent of any member of the
Company or Subscriber. Notwithstanding the foregoing, the Founder Shares allocated to Subscriber in respect of its Interests shall
not be subject to any Change in Investment, and notwithstanding anything in the Operating Agreement to the contrary (including
without limitation Section 3.05 of the Operating Agreement), this Agreement shall be deemed to modify the Operating Agreement as
between the Company and Subscriber to give effect to this sentence

Subscriber hereby
represents and warrants that, as applicable:

		(a)	it has been advised that the Interests and Founder Shares have not been registered under the Securities
Act;

		(b)	it is acquiring the Interests and the Founder Shares represented thereby for its own account for
investment purposes only;

		(c)	it has no present intention of selling or otherwise disposing of Interests or the Founder Shares
represented thereby in violation of the securities laws of the United States;

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		(d)	it is an “accredited investor” as defined by Rule 501 of Regulation D promulgated under
the Securities Act;

		(e)	it has, if required to do so, completed an IRS Form W-9 or Form W-8BEN (or similar form), as applicable;

		(f)	it has had both the opportunity to ask questions and receive answers from the officers and directors
of the Company and the SPAC and all persons acting on its behalf concerning the terms and conditions of the offer made hereunder;

		(g)	it is familiar with the proposed business, management, financial condition and affairs of the Company
and the SPAC;

		(h)	it has full power, authority and legal capacity to execute and deliver this letter and any documents
contemplated herein or needed to consummate the transactions contemplated in this letter; and

		(i)	this letter constitutes its respective legal, valid and binding obligation, and is enforceable
against it.

The Company represents
that a true and correct copy of the Operating Agreement is attached as Exhibit A hereto. The Operating Agreement has been duly
adopted by the Company and there have been no resolutions approved by the Company to alter the Operating Agreement.

-the remainder of this page is intentionally
left blank-

 

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Very truly yours,

 

 

[SUBSCRIBER]

 

 

 

By:____________________________

Name:

Title:

 

Accepted and Agreed:

 

BULL HORN HOLDINGS SPONSOR LLC

 

 

 

By: ___________________________

Name: Christopher Calise

Title: Managing Member

 

 

 

By: ___________________________

Name: Robert Striar

Title: Managing Member

 

 

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