Document:

<PAGE>
                                                                    EXHIBIT 10.7

                                                              September 28, 2001

Re: Classic Cable, Inc. Key Employee Retention Plan

Dear Tom Lacey:

                  I am pleased to advise you that the Board of Directors of
Classic Cable, Inc. (the "Company") has approved the implementation of the
Classic Cable, Inc. Key Employee Retention Plan (the "Plan") and that you have
been selected for coverage under this Plan. In accordance with the provisions of
the Plan, this letter will serve as a written notice of your selection as a
Participant.

                  The purpose of the Plan is to encourage you to continue your
employment with the Company pending its reorganization. By adoption of this
Plan, the Company wishes to assure you that incentive benefits will be provided
if you remain with the Company through the reorganization period.

                  You are eligible for a Retention Bonus under the Plan equal to
$ 25,000. Your Retention Bonus will be paid, in one lump sum payment, within ten
(10) days following June 30, 2002 or a "Trigger Event" (as defined in the Plan),
whichever is earlier.

                  Your participation under the Plan is contingent upon your
agreeing to be bound by the terms and conditions of the attached Plan document.
Please read this document carefully and discuss any questions you may have with
me. If you wish to be covered by this Plan, please sign and date the attached
Acceptance of Terms and Conditions of Participation and return it to me no later
than October 5, 2001.

Sincerely,

Randy Clark
Plan Administrator

<PAGE>

                               CLASSIC CABLE, INC.
                          KEY EMPLOYEE RETENTION POLICY

               ACCEPTANCE OF TERMS AND CONDITIONS OF PARTICIPATION

                  I, TOM LACEY, have read the plan document for the Classic
Cable, Inc. Key Employee Retention Plan (the "Plan"), and hereby agree to be
covered by the Plan and to be bound to the terms and conditions thereof.

Date
                  --------------------------------

Print Name
                  --------------------------------

Signature
                  --------------------------------<PAGE>

                                                                    EXHIBIT 10.8

                                                              September 28, 2001

Re: Classic Cable, Inc. Key Employee Retention Plan

Dear Steve Lowe:

     I am pleased to advise you that the Board of Directors of Classic Cable,
Inc. (the "Company") has approved the implementation of the Classic Cable, Inc.
Key Employee Retention Plan (the "Plan") and that you have been selected for
coverage under this Plan. In accordance with the provisions of the Plan, this
letter will serve as a written notice of your selection as a Participant.

     The purpose of the Plan is to encourage you to continue your employment
with the Company pending its reorganization. By adoption of this Plan, the
Company wishes to assure you that incentive benefits will be provided if you
remain with the Company through the reorganization period.

     You are eligible for a Retention Bonus under the Plan equal to $35,000.
Your Retention Bonus will be paid, in one lump sum payment, within ten (10)
days following June 30, 2002 or a "Trigger Event" (as defined in the Plan),
whichever is earlier.

     Your participation under the Plan is contingent upon your agreeing to be
bound by the terms and conditions of the attached Plan document. Please read
this document carefully and discuss any questions you may have with me. If you
wish to be covered by this Plan, please sign and date the attached Acceptance
of Terms and Conditions of Participation and return it to me no later than
November 14, 2001.

Sincerely,

Randy Clark
Plan Administrator
<PAGE>
                              CLASSIC CABLE, INC.
                         KEY EMPLOYEE RETENTION POLICY

              ACCEPTANCE OF TERMS AND CONDITIONS OF PARTICIPATION

     I, STEVE LOWE, have read the plan document for the Classic Cable, Inc. Key
Employee Retention Plan (the "Plan"), and hereby agree to be covered by the Plan
and to be bound to the terms and conditions thereof.

Date
           ----------------------------

Print Name
           -----------------------------------------

Signature  -----------------------------------------<PAGE>
                                                                    EXHIBIT 10.9

                                                              September 28, 2001

Re: Classic Cable, Inc. Key Employee Retention Plan

Dear Jimmie Taylor:

                  I am pleased to advise you that the Board of Directors of
Classic Cable, Inc. (the "Company") has approved the implementation of the
Classic Cable, Inc. Key Employee Retention Plan (the "Plan") and that you have
been selected for coverage under this Plan. In accordance with the provisions of
the Plan, this letter will serve as a written notice of your selection as a
Participant.

                  The purpose of the Plan is to encourage you to continue your
employment with the Company pending its reorganization. By adoption of this
Plan, the Company wishes to assure you that incentive benefits will be provided
if you remain with the Company through the reorganization period.

                  You are eligible for a Retention Bonus under the Plan equal to
$ 40,000. Your Retention Bonus will be paid, in one lump sum payment, within ten
(10) days following June 30, 2002 or a "Trigger Event" (as defined in the Plan),
whichever is earlier.

                  Your participation under the Plan is contingent upon your
agreeing to be bound by the terms and conditions of the attached Plan document.
Please read this document carefully and discuss any questions you may have with
me. If you wish to be covered by this Plan, please sign and date the attached
Acceptance of Terms and Conditions of Participation and return it to me no later
than October 5, 2001.

Sincerely,

Randy Clark
Plan Administrator

<PAGE>

                               CLASSIC CABLE, INC.
                          KEY EMPLOYEE RETENTION POLICY

               ACCEPTANCE OF TERMS AND CONDITIONS OF PARTICIPATION

                  I, JIMMIE TAYLOR, have read the plan document for the Classic
Cable, Inc. Key Employee Retention Plan (the "Plan"), and hereby agree to be
covered by the Plan and to be bound to the terms and conditions thereof.

Date
                  --------------------------------

Print Name
                  --------------------------------

Signature
                  --------------------------------<PAGE>
                                       50

                                                                    EXHIBIT 4(c)

                                 AMENDMENT NO. 3

         AMENDMENT NO. 3 dated as of October 26, 2001, between HARTE-HANKS, INC.
(the "Borrower") and the lenders party hereto (the "Lenders").

         WHEREAS, the Borrower, the Lenders and The Chase Manhattan Bank as
Administrative Agent are parties to a 364-Day Credit Agreement dated as of
November 4, 1999 (as amended by Amendment No. 1 thereto dated as of November 9,
1999 and as further amended by Amendment No. 2 thereto dated as of October 30,
2000, the "Credit Agreement");

         WHEREAS, the Borrower and the Lenders wish to extend the Commitment
Termination Date (as such term is defined in the Credit Agreement) and, in that
connection, reallocate certain of the Commitments.

         NOW THEREFORE, in consideration of the premises and the mutual
agreements contained herein, and for other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, the parties hereto
hereby agree as follows:

         Section 1. Definitions. Except as otherwise defined in this Amendment
No. 2, terms defined in the Credit Agreement are used herein as defined therein.

         Section 2. Amendments. Subject to the satisfaction of the condition
specified in Section 3, but with effect on and after the date hereof, the Credit
Agreement is hereby amended as follows:

                  2.01. Extension of Commitment Termination Date. The definition
         of "Commitment Termination Date" in

                  Section 1.01 of the Credit Agreement is hereby amended to read
         in its entirety as follows:

                           "Commitment Termination Date" means October 25, 2002,
                  subject to extension as provided in Section 2.10 (or, if such
                  date is not a Business Day, the preceding Business Day).

                  2.02. Adjustment to Commitments. The Commitments of the
         Lenders shall be adjusted so that, after giving effect thereto, the
         Commitments of the Lenders are allocated as provided in Annex I hereto.

         Section 3. Condition Precedent. The amendments to the Credit Agreement
set forth in Section 2 above shall become effective upon (i) the execution and
delivery of this Amendment No. 3 by the Borrower and each Lender, (ii) delivery
to the Administrative Agent of resolutions of the Board of Directors of the
Borrower adopted in respect of the transactions contemplated hereby, in form and
substance satisfactory to the Administrative Agent and (iii) the payment to each
Lender of an extension fee in the amount of .03% of the Commitment of such
Lender after giving effect to the amendment set forth in Section 2.

         In addition, in the event that on the date of such effectiveness there
shall be any outstanding Loans under the Credit Agreement, then it shall be an
additional condition to such effectiveness that, notwithstanding any provision
of the Credit Agreement requiring that Loans and prepayments be allocated
ratably, the Lenders that are increasing their Commitments shall make Syndicated
Loans under the Credit Agreement, the proceeds of which shall be applied to the
prepayment of Syndicated Loans held by the Lenders whose Commitments are
decreasing, so that after giving effect thereto the Syndicated Loans are held by
the Lenders ratably in accordance with their Commitments as adjusted hereunder,
and the Borrower shall have paid any amounts owing under Section 2.16 of the
Credit Agreement in connection with such prepayment.

<PAGE>
                                       51

         Section 4. Representations and Warranties. The Borrower represents and
warrants to the Lenders that the representations and warranties set forth in
Article III of the Credit Agreement (as amended hereby) are true and complete on
the date hereof as if made on and as of the date hereof (or, if such
representation or warranty is expressly stated to be made as of a specific date,
as of such specific date) and as if each reference in said Article III to "this
Agreement" included reference to this Amendment No. 3.

         Section 5. Miscellaneous. Except as herein provided, the Credit
Agreement shall remain unchanged and in full force and effect. This Amendment
No. 3 may be executed in any number of counterparts, all of which taken together
shall constitute one and the same amendatory instrument and any of the parties
hereto may execute this Amendment No. 3 by signing any such counterpart. This
Amendment No. 3 shall be governed by, and construed in accordance with, the law
of the State of New York.

                [Remainder of the page intentionally left blank]

<PAGE>
                                       52

         IN WITNESS WHEREOF, the parties hereto have caused this Amendment No. 3
to be duly executed and delivered as of the day and year first above written.

                                            HARTE-HANKS, INC.

                                            By
                                               ----------------------------
                                               Name:
                                               Title:

                                            LENDERS

                                            THE CHASE MANHATTAN BANK

                                            By
                                               ----------------------------
                                               Name:
                                               Title:

                                            BANK OF AMERICA, N.A.

                                            By
                                               ----------------------------
                                               Name:
                                               Title:

                                            BANK OF TOKYO-MITSUBISHI, LTD.

                                            By
                                               ----------------------------
                                               Name:
                                               Title:

                                            UMB BANK, N.A.

                                            By
                                               ----------------------------
                                               Name:
                                               Title:

<PAGE>
                                       53

                                            WELLS FARGO BANK NATIONAL
                                              ASSOCIATION

                                            By
                                               ----------------------------
                                               Name:
                                               Title:

                                            WESTDEUTSCHE LANDESBANK
                                              GIROZENTRALE NEW YORK BRANCH

                                            By
                                               ----------------------------
                                               Name:
                                               Title:

                                            By
                                               ----------------------------
                                               Name:
                                               Title:

                                            THE BANK OF NEW YORK

                                            By
                                               ----------------------------
                                               Name:
                                               Title:

                                            MELLON BANK, N.A.

                                            By
                                               ----------------------------
                                               Name:
                                               Title:

<PAGE>
                                       54

                                            RETIRING LENDER

                                            BANK ONE, TEXAS, N.A.

                                            By
                                               ----------------------------
                                               Name:
                                               Title:

<PAGE>
                                       55

                                                                      SCHEDULE I

                                  Commitments

<Table>
<Caption>
Name of Lender                                                                          Commitment
--------------                                                                          -----------
<S>                                                                                     <C>
The Chase Manhattan Bank                                                               $  14,500,000.00
Bank of America, N.A.                                                                     14,500,000.00
Bank of Tokyo-Mitsubishi, Ltd.                                                            12,500,000.00
UMB Bank, N.A.                                                                            12,500,000.00
Wells Fargo Bank, N.A.                                                                    12,500,000.00
Westdeutsche Landesbank Girozentrale New York Branch                                      12,500,000.00
The Bank of New York                                                                      10,500,000.00
Mellon Bank, N.A.                                                                         10,500,000.00
                                                                                       ----------------
Total                                                                                  $ 100,000,000.00
</Table>

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