Document:

EX-10.1

 Exhibit 10.1 
 AMENDMENT NO. 1 
 TO THE 

MATTEL INCENTIVE PLAN 
 WHEREAS, Mattel, Inc. (“Mattel”) maintains the Mattel Incentive Plan, effective as of May 10, 2012 (the “Plan”); 

WHEREAS, pursuant to Section 8.1 of the Plan, Mattel reserves the right to amend the Plan at any time by action of the Board
of Directors of Mattel (the “Board”) or the Compensation Committee thereof; and 
 WHEREAS, the
Compensation Committee desires to amend the Plan to cause any bonus earned or paid pursuant to a bonus opportunity granted under the Plan with a performance period commencing on or after August 29, 2013 to be subject to the Mattel, Inc.
Compensation Recovery Policy. 
 NOW, THEREFORE, pursuant to Section 8.1 of the Plan, the Plan is hereby amended,
effective as of August 29, 2013, as follows: 
 1. A new Section 5.6 is hereby added as follows: 

“5.6 Compensation Recovery Policy. Notwithstanding any provision in this Plan to the contrary, Bonuses paid or payable under
this Plan shall be subject to the terms and conditions of the Mattel, Inc. Compensation Recovery Policy, as may be amended from time to time, to the extent applicable. This Section 5.6 shall apply only to Bonuses payable pursuant to a Bonus
Opportunity with a Performance Period commencing on or after August 29, 2013.” 
 2. Ratification and
Confirmation. Except as specifically amended hereby, the Plan is hereby ratified and confirmed in all respects and remains in full force and effect. 
 3. Governing Law. This Amendment No. 1 shall be governed by, and construed in accordance with, the laws of the State of Delaware. 

4. Headings. Section headings are for convenience only and shall not be considered a part of this Amendment No. 1. 

IN WITNESS WHEREOF, Mattel has caused this Amendment No. 1 to be executed, effective as of August 29, 2013. 

 

			
	MATTEL, INC.
		
	By:	 	/s/ Alan Kaye
	Name:	 	Alan Kaye
	Title:	 	Executive Vice President, Chief Human Resources Officer
		
	Dated:	 	September 3, 2013EX-10.2

 Exhibit 10.2 
 AMENDMENT NO. 1 
 TO THE 

MATTEL, INC. DEFERRED COMPENSATION AND PIP EXCESS PLAN (POST 2004) 

WHEREAS, Mattel, Inc. (“Mattel”) maintains the Mattel, Inc. Deferred Compensation and PIP Excess Plan (Post-2004)
(the “Plan”); 
 WHEREAS, pursuant to Section 9.10 of the Plan, Mattel reserved the right to amend
the Plan in whole or in part from time to time by action of the Board of Directors of Mattel (the “Board”) or the Compensation Committee of the Board (the “Committee”); and 

WHEREAS, the Board desires to amend certain provisions of the Plan to reflect Mattel’s change in the listing of its common
stock from the New York Stock Exchange to the Nasdaq Stock Market. 
 NOW, THEREFORE, pursuant to Section 9.10 of
the Plan, the Plan is hereby amended, effective as of November 12, 2009, as follows: 
 1. Amendment.
All references to the “New York Stock Exchange” in the Plan shall be replaced with references to the “Nasdaq Stock Market.” 
 2. Ratification and Confirmation. Except as specifically amended hereby, the Plan is hereby ratified and confirmed in all respects and remains in full force and effect.

 3. Governing Law. This Amendment No. 1 shall be governed by, and construed in accordance with,
the laws of the State of California. 
 4. Headings. Section headings are for convenience only and
shall not be considered a part of this Amendment No. 1. 
 IN WITNESS WHEREOF, Mattel has caused this Amendment
No. 1 to be executed, effective as of November 12, 2009. 
  

			
	MATTEL, INC.
		
	By:	 	/s/ Alan Kaye
	Name:	 	Alan Kaye
	Title:	 	 Senior Vice President,
 Human
Resources

		
	Dated:	 	December 1, 2009EX-10.3

 Exhibit 10.3 
 AMENDMENT NO. 2 
 TO THE 

MATTEL, INC. DEFERRED COMPENSATION AND PIP EXCESS PLAN (POST-2004) 

WHEREAS, Mattel, Inc. (“Mattel”) maintains the Mattel, Inc. Deferred Compensation and PIP Excess Plan
(Post-2004), effective as of January 1, 2005 (the “Plan”); 
 WHEREAS, pursuant to
Section 9.10(a) of the Plan, the Board of Directors of Mattel (the “Board”) or the Compensation Committee thereof has the right to amend the Plan in whole or in part from time to time, provided, that no such action shall
cancel or reduce the amount of a Plan participant’s previously vested accrued benefits; and 
 WHEREAS, the
Compensation Committee desires to amend the Plan to cause certain amounts payable under the Plan to be subject to the Mattel, Inc. Compensation Recovery Policy. 
 NOW, THEREFORE, pursuant to Section 9.10(a) of the Plan, the Plan is hereby amended, effective as of August 29, 2013, as follows: 

1. A new Article X shall be added as follows: 
 “ARTICLE X. 
 COMPENSATION RECOVERY POLICY

 Notwithstanding any provision in this Plan to the contrary, amounts paid or payable under this Plan shall be subject
to the terms and conditions of the Mattel, Inc. Compensation Recovery Policy, as may be amended from time to time (the “Compensation Recovery Policy”), to the extent applicable (including by reason of such amounts being calculated
or determined by reference to an underlying amount or payment that is subject to the Compensation Recovery Policy).” 
 2.
Affected Participant Consent. This Amendment No. 2 is subject to the consent of each Plan participant who is subject to the Compensation Recovery Policy and participates in the Plan as of August 29, 2013 (each, an “Affected
Participant”). To the extent that any such Affected Participant does not consent to this Amendment No. 2, the provisions of this Amendment No. 2 shall not apply to such Affected Participant. 

3. Ratification and Confirmation. Except as specifically amended hereby, the Plan is hereby ratified and confirmed in all respects
and remains in full force and effect. 
 4. Governing Law. This Amendment No. 2 shall be governed by, and construed
in accordance with, the laws of the State of California without regard to principles of conflict of laws. 
 5. Headings.
Section headings are for convenience only and shall not be considered a part of this Amendment No. 2. 

 IN WITNESS WHEREOF, Mattel has caused this Amendment No. 2 to be executed, effective as of
August 29, 2013. 
  

			
	MATTEL, INC.
		
	By:	 	/s/ Alan Kaye
	Name:	 	Alan Kaye
	Title:	 	Executive Vice President, Chief Human Resources Officer
		
	Dated:	 	September 3, 2013EX-10.4

 Exhibit 10.4 
 AMENDMENT NO. 1 
 TO THE 

MATTEL, INC. DEFERRED COMPENSATION PLAN 
 FOR NON-EMPLOYEE DIRECTORS 
 (AS AMENDED AND RESTATED EFFECTIVE JANUARY 1,
2009) 
 WHEREAS, Mattel, Inc. (“Mattel”) maintains the Mattel, Inc. Deferred Compensation Plan for
Non-Employee Directors (as amended and restated effective January 1, 2009) (the “Plan”); 

WHEREAS, pursuant to Section 5(f) of the Plan, Mattel reserved the right to amend the Plan in whole or in part from time to
time by action of the Board of Directors of Mattel (the “Board”); and 
 WHEREAS, the Committee desires
to amend certain provisions of the Plan to reflect Mattel’s change in the listing of its common stock from the New York Stock Exchange to the Nasdaq Stock Market. 
 NOW, THEREFORE, pursuant to Section 5(f) of the Plan, the Plan is hereby amended, effective as of November 12, 2009, as follows: 

1. Amendment. All references to the “New York Stock Exchange” in the Plan shall be replaced with references to the
“Nasdaq Stock Market.” 
 2. Ratification and Confirmation. Except as specifically amended hereby, the
Plan is hereby ratified and confirmed in all respects and remains in full force and effect. 
 3. Governing Law.
This Amendment No. 1 shall be governed by, and construed in accordance with, the laws of the State of California. 
 4.
Headings. Section headings are for convenience only and shall not be considered a part of this Amendment No. 1. 
 IN WITNESS WHEREOF, Mattel has caused this Amendment No. 1 to be executed, effective as of November 12, 2009. 

 

			
	MATTEL, INC.
		
	By:	 	/s/ Alan Kaye
	Name:	 	Alan Kaye
	Title:	 	 Senior Vice President,
 Human
Resources

		
	Dated:	 	December 1, 2009EX-10.5

 Exhibit 10.5 
 AMENDMENT NO. 1 
 TO THE 

MATTEL, INC. 2005 SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN 
 WHEREAS, Mattel, Inc. (“Mattel”) maintains the Mattel, Inc. 2005 Supplemental Executive Retirement Plan, as amended and restated effective January 1, 2009 (the
“Plan”); 
 WHEREAS, pursuant to Sections 9.1(a) and (b) of the Plan, the Compensation Committee of
the Board of Directors of Mattel (the “Compensation Committee”) may amend the Plan at any time, provided, that no amendment to the Plan may be adopted that would reduce the dollar value of a Plan participant’s vested
benefit under the Plan without such participant’s consent; and 
 WHEREAS, the Compensation Committee desires to
amend the Plan to cause certain amounts payable under the Plan to be subject to the Mattel, Inc. Compensation Recovery Policy. 

NOW, THEREFORE, pursuant to Sections 9.1(a) and (b) of the Plan, the Plan is hereby amended, effective as of August 29,
2013, as follows: 
 1. A new Section 5.8 shall be added as follows: 

“Notwithstanding any provision in this Plan to the contrary, amounts paid or payable under this Plan shall be subject to the terms
and conditions of the Mattel, Inc. Compensation Recovery Policy, as may be amended from time to time (the “Compensation Recovery Policy”), to the extent applicable (including by reason of such amounts being calculated or determined
by reference to an underlying amount or payment that is subject to the Compensation Recovery Policy).” 
 2. Affected
Participant Consent. This Amendment No. 1 is subject to the consent of each Plan participant who is subject to the Compensation Recovery Policy and participates in the Plan as of August 29, 2013 (each, an “Affected
Participant”). To the extent that any such Affected Participant does not consent to this Amendment No. 1, the provisions of this Amendment No. 1 shall not apply to such Affected Participant. 

3. Ratification and Confirmation. Except as specifically amended hereby, the Plan is hereby ratified and confirmed in all respects
and remains in full force and effect. 
 4. Headings. Section headings are for convenience only and shall not be
considered a part of this Amendment No. 1. 
 * * * * * 
 IN WITNESS WHEREOF, Mattel has caused this Amendment No. 1 to be executed, effective as of August 29, 2013. 

 

			
	MATTEL, INC.
		
	By:	 	/s/ Alan Kaye
	Name:	 	Alan Kaye
	Title:	 	Executive Vice President, Chief Human Resources Officer
		
	Dated:	 	September 3, 2013

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