Document:

EXHIBIT 10.1

                          MASTER ADVERTISING AGREEMENT
                                 (NON-STANDARD)

      This Master Advertising Agreement (the "Agreement") is made and entered
into as of the 29th day of March, 2001 (the "Effective Date") by and between
eDiets.com ("Company"), with its principal business offices located at 3467 West
Hillsboro Boulevard, Suite Two, Deerfield Beach, FL 33442, and Microsoft
Corporation ("Microsoft"), with its principal business offices located at One
Microsoft Way, Redmond, WA 98052.

      In consideration of the covenants and conditions hereinafter set forth,
Microsoft and Company agree as follows:

1.    Services. Company shall participate in the program(s) set forth in the
      Schedule(s) attached hereto by mutual written agreement of the parties.
      Each Schedule shall be not be effective until signed by both parties.

2.    Payment.

      a. Invoices. Company shall pay Microsoft the fees set forth in each
      Schedule within thirty (30) days after the date of each Microsoft invoice.
      Amounts not paid when due or during the cure period under this Agreement
      will accrue interest at a rate of one and one-half percent (1.5%),
      compounded on a monthly basis. In addition to all other available rights
      and remedies, Microsoft reserves the right to cancel and remove any and
      all advertisements if Company fails to make timely payments of any amounts
      owing hereunder. All payments of amounts owing to Microsoft will be made
      at the following location or such other location designated by Microsoft
      in writing: Microsoft Corporation, P.O. Box 7247-7123, Philadelphia, PA
      19170-7123.

      b. Taxes. The fees, advances and other amounts owing to Microsoft pursuant
      to this Agreement do not include taxes or other governmental fees. Company
      will pay all taxes and other governmental fees arising out of or related
      to all transactions undertaken pursuant to this Agreement, other than
      taxes on Microsoft income and revenue, and will provide Microsoft with
      appropriate evidence of such payment upon request.

3.    Content license. Company will provide advertisements, trademarks, product
      images and/or content (collectively, "Content") necessary to fulfill its
      obligations under each Schedule. Company hereby grants Microsoft a
      world-wide, non-exclusive, royalty-free license to distribute, display,
      transmit, and otherwise use the Content as reasonably anticipated to
      fulfill Microsoft's obligations under this Agreement and such Schedule(s).

4.    Content limitations. Content may not contain, advertise, link (either
      directly or, if with the knowledge of Company, indirectly) to or otherwise
      be related to content that (a) is obscene, defamatory, libelous,
      slanderous, profane, indecent or unlawful; (b) infringes or
      misappropriates third party intellectual property rights (including, but
      not limited to, copyrights, trademarks, service marks or any other
      proprietary, publicity or privacy right); (c) constitutes "hate speech",
      whether directed at an individual or a group, and whether based upon the
      race, sex, creed, national origin, religious affiliation, sexual
      orientation or language of such individual or group; (d) facilitates or
      promotes gambling, or the sale or use of liquor, tobacco products or
      illicit drugs; or (e) facilitates, promotes or forwards illegal contests,
      pyramid schemes or chain letters. Microsoft may, but is under no
      obligation to, review the Content, and may refuse to make Content
      available to users in whole or in part if Microsoft determines that
      Content violates the foregoing limitations or such other reasonable
      limitations as Microsoft may adopt from time to time. Additionally,
      Company warrants that it will not willfully or knowingly provide Content
      which promotes or contains viruses, worms, corrupted files, cracks or
      other materials that are intended to or may damage or render inoperable
      software, hardware or security measures of Microsoft, subscribers or any
      third party. Failure by Microsoft to exhibit Content which does not meet
      the specifications required by Microsoft, includes materials which do not
      meet Microsoft's content limitations, and/or is in violation of Company's
      warranties does not constitute a breach of this Agreement or otherwise
      entitle Company to any legal remedy.

5.    Links to Internet sites. Company warrants and represents to Microsoft that
      each Internet site identified by URLs in advertisements is in compliance
      with Company's warranties set forth in Section 8. Microsoft may reject any
      Content or refuse to provide links from any site owned, operated or
      controlled by Microsoft to any materials on Company's site that: (a)
      violates Company's warranties; (b) is factually inaccurate, misleading or
      deceptive; and/or (c) contain any programs, application, interfaces or
      other functions that, given the nature of the Microsoft network of
      Internet services (collectively, "MSN") and in Microsoft's reasonable
      judgment would have a deleterious effect on any MSN user's experience. In
      determining whether any materials on the Company's site or Content would
      have a deleterious effect on a MSN user's experience, Microsoft shall use
      standards consistent with those Microsoft uses to determine quality
      standards for its other featured partners. Microsoft may test Company's
      URLs, and in Microsoft's sole discretion may remove any URLs at any time
      that fail to comply with the above requirements if Company has not cured
      such failure within forty-eight (48) hours of notification.
      Notwithstanding the foregoing, Company may provide alternate URLs to
      Microsoft.

<PAGE>

6.    Removal of Content. If Microsoft receives a claim of infringement
      concerning the Content or a claim which alleges a breach of Sections 5 or
      8, the parties agree that Microsoft may, in addition to any other remedies
      provided for herein, immediately remove the Content from any and all
      Microsoft site(s), pending receipt of a non-infringing replacement link or
      satisfactory resolution of the claim, and any such removal shall not
      constitute a breach of this Agreement. Company must provide non-infringing
      replacement Content or resolve the claim to Microsoft' satisfaction,
      within forty-eight (48) hours of notification.

7.    Term and Termination. This Agreement shall commence as of the Effective
      Date and may only be terminated by either party immediately following a
      material breach of this Agreement or the NDA, which breach remains uncured
      for a period of fifteen (15) days after written notice thereof is received
      by the non-breaching party. However, the parties agree that each Schedule
      may be terminated according to the terms for such program.

8.    Representations and Warranties.

      a. By Company. Company represents and warrants that: (a) it has the full
      corporate rights, power and authority to enter into this Agreement and to
      perform the acts required of it hereunder; (b) its execution of this
      Agreement does not and will not violate any agreement to which Company is
      a party or by which Company is otherwise bound, or any applicable law,
      rule or regulation (including those regulating the use and distribution of
      content on the Internet and protection of personal privacy); (c) the
      Content and all products and/or services offered, sold or otherwise
      provided as part of Company's site do not and will not violate any third
      party intellectual property rights (including, but not limited to,
      copyrights, trademarks, service marks or any other proprietary, publicity
      or privacy right) or give rise to any obligation for the payment of any
      sums to any third party by Microsoft or Microsoft's successors in
      interest; (d) the Content does not and will not violate the terms set
      forth in Section 4 above; and (e) it has an effect a privacy policy that
      is available online and it will adhere to the information gathering,
      dissemination, privacy protection and other practices performed in such
      privacy policy.

      b. By Microsoft. Microsoft represents and warrants to Company that it has
      the full corporate rights, power and authority to enter into this
      Agreement and to perform the acts required of it hereunder.

      c. WARRANTY DISCLAIMER. EXCEPT AS SET FORTH HEREIN, THIS SECTION CONTAINS
      THE ONLY WARRANTIES, EXPRESS OR IMPLIED, MADE BY COMPANY AND MICROSOFT.
      EXCEPT AS EXPRESSLY PROVIDED HEREIN, MSN AND ANY MATERIALS OR OTHER
      SERVICES PROVIDED BY OR ON BEHALF OF MICROSOFT PURSUANT TO THIS AGREEMENT
      ARE PROVIDED "AS IS" AND WITH ALL DEFECTS. MICROSOFT HEREBY DISCLAIMS ALL
      REPRESENTATIONS, WARRANTIES AND CONDITIONS, EXPRESS OR IMPLIED, OF FITNESS
      FOR A PARTICULAR PURPOSE, MERCHANTABILITY, TITLE, NONINFRINGEMENT,
      COMPATABILITY, SECURITY, AND CONDITION OR OPERATION OF THE FOREGOING
      AND/OR THE TECHNOLOGY DEPLOYED IN CONNECTION THEREWITH. MICROSOFT DOES NOT
      WARRANT THE CONTINUED OR UNINTERRUPTED OPERATION OF THE INTERNET OR MSN.

9.    Indemnity. The parties agree to indemnify, defend, and hold each other
      harmless from any and all actions, causes of action, claims, demands,
      costs, liabilities, expenses (including reasonable attorneys' fees) and
      damages arising out of or in connection with any claim made by a third
      party that, if true, would be a breach by either party of any
      representation, warranty, or obligation to be performed by such party
      hereunder. If any action shall be brought against either party (the
      "Claimant") in respect to any allegation for which indemnity may be sought
      from the other party (the "Indemnifying Party") pursuant to the provisions
      of this section, Claimant shall promptly notify Indemnifying Party in
      writing, specifying the nature of the action and the total monetary amount
      sought or other such relief as is sought therein. Claimant shall not
      settle or otherwise compromise any claim without the written consent of
      Indemnifying Party, which consent shall not be unreasonably withheld.
      Claimant shall cooperate with Indemnifying Party at Indemnifying Party's
      expense in all reasonable respects in connection with the defense of any
      such action. Indemnifying Party may upon written notice to Claimant
      undertake to conduct all proceedings or negotiations in connection
      therewith, assume the defense thereof, and if it so undertakes, it shall
      also undertake all other required steps or proceedings to settle or defend
      any such action, including the employment of counsel that shall be
      satisfactory to Claimant, and payment of all expenses. Claimant shall have
      the right to employ separate counsel and participate in the defense at
      Claimant's sole expense. Indemnifying Party shall reimburse Claimant upon
      demand for any payments made or loss suffered by it at any time after the
      date of tender, based upon the judgment of any court of competent
      jurisdiction or pursuant to a bona fide compromise or settlement of
      claims, demands, or actions, in respect to any damages to which the
      foregoing relates.

Microsoft Confidential
<PAGE>

10.   Limitation of Liability.

      a. Limitation of Remedies. EXCEPT TO THE EXTENT ARISING PURSUANT TO
      SECTION 9, A BREACH OF SECTION 12 OR IN THE EVENT OF WILLFUL MISCONDUCT BY
      EITHER PARTY, IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY
      FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES
      WHATSOEVER, INCLUDING WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS,
      BUSINESS INTERRUPTION, LOSS OF OR UNAUTHORIZED ACCESS TO INFORMATION
      INCURRED BY THE OTHER PARTY ARISING OUT OF THIS AGREEMENT (PROVIDED THAT
      THIS LIMITATION SHALL NOT LIMIT EITHER PARTY'S OBLIGATION TO INDEMNIFY THE
      OTHER PARTY FOR THIRD PARTY CLAIMS WHICH INCLUDE SUCH DAMAGES), EVEN IF
      SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

      b. Limitation of Damages. EXCEPT TO THE EXTENT ARISING PURSUANT TO SECTION
      9, A BREACH OF SECTION 12 OR IN THE EVENT OF WILLFUL MISCONDUCT BY EITHER
      PARTY, IN NO EVENT WILL EITHER PARTY OR ANY OF ITS AFFILIATES BE LIABLE TO
      THE OTHER PARTY FOR DAMAGES IN EXCESS OF AMOUNTS ACTUALLY PAID AND/OR
      OWING TO MICROSOFT HEREUNDER.

11.   Notices. All notices and requests in connection with this Agreement will
      be deemed given (a) when personally delivered, (b) when delivered by
      facsimile or telex, (c) the next business day following delivery to a
      nationally recognized courier service guarantying next-day delivery, or
      (d) five (5) business days after being placed in the United States mail,
      postage prepaid, certified or registered, return receipt requested, as
      follows, or to such other address as the party to receive the notice or
      request so designates by at least ten (10) days prior written notice to
      the other party:

      e. Notices to Company: eDiets.com, 3467 West Hillsboro Boulevard, Suite
      Two, Deerfield Beach, FL 33442 , Attn: Barb Hemp, with a copy to:
      eDiets.com, 3467 West Hillsboro Boulevard, Suite Two, Deerfield Beach, FL
      33442 attn: Legal Department.

      f. Notices to Microsoft: Microsoft Corporation, One Microsoft Way,
      Redmond, WA 98052-6399, Attn: Program Contact (as designated in each
      Schedule), with a copy to: Microsoft Law & Corporate Affairs, One
      Microsoft Way, Redmond, WA 98052, Fax: (425) 936-7329, Attn: Gregory
      Ritts.

12.   Non-Disclosure. The parties acknowledge and agree that the Microsoft
      Non-Disclosure Agreement dated as of 2/22/01 ("NDA") entered into by and
      between the parties applies to this Agreement as if fully set forth herein
      and that all of the terms of this Agreement (including but not limited to
      its existence) and all discussions and negotiations related thereto are
      considered Confidential Information (as that term is defined in the NDA)
      of Microsoft under the NDA.

13.   Press Releases. Neither party will issue any press release or make any
      public announcement(s) relating in any way whatsoever to this Agreement or
      the relationship established by this Agreement without the express prior
      written consent of the other party, which consent shall not be
      unreasonably withheld except as provided by law, provided that Microsoft
      may make informational references to each program set forth in the
      Schedule(s) attached hereto and Company's participation therein in
      publicity and press releases without obtaining Company's consent.

14.   Miscellaneous. Company is an independent contractor, and nothing in this
      Agreement will be construed as creating an employer-employee relationship,
      partnership, or joint venture between the parties. This Agreement shall be
      construed and controlled by the laws of the State of Washington. Company
      hereby irrevocably consents to the personal jurisdiction of in the state
      and federal courts sitting in King County, Washington, USA. In any action
      or suit to enforce any right or remedy under this Agreement or to
      interpret any provision of this Agreement, the prevailing party shall be
      entitled to recover its costs, including reasonable attorney's fees.
      Neither party may assign, sub-license, transfer, encumber or otherwise
      dispose of this Agreement (other than to a person, firm or entity
      controlling, controlled by or under common control with the assigning
      party or in connection with a sale of all or substantially all of the
      assigning party's assets) without the other party's prior written
      approval. Any attempted assignment, sub-license, transfer, encumbrance or
      other disposal without such consent shall be void and shall constitute a
      material default and breach of this Agreement. Except as otherwise
      provided, this Agreement shall be binding upon and inure to the benefit of
      the parties' successors and lawful assigns. This Agreement constitutes the
      entire agreement between the parties with respect to the subject matter
      hereof and supersedes all prior and contemporaneous agreements or
      communications. This Agreement does not constitute an offer by Microsoft
      and it shall not be effective until signed by both parties. This Agreement
      shall not be modified except by a written agreement dated subsequent to
      the date of this Agreement and signed on behalf of Company and Microsoft
      by their respective duly authorized representatives. No waiver of any
      breach of any provision of this Agreement shall constitute a waiver of any
      prior, concurrent or subsequent breach of the same or any other provisions
      hereof, and no waiver shall be effective unless made in writing and signed
      by an authorized representative of the waiving party. If any provision of
      this Agreement

Microsoft Confidential
<PAGE>

      conflicts with governing law or if any provision is held to be null, void
      or otherwise ineffective or invalid by a court of competent jurisdiction,
      (i) such provision shall be deemed to be restated to reflect as nearly as
      possible the original intentions of the parties in accordance with
      applicable law, and (ii) the remaining terms, provisions, covenants and
      restrictions of this Agreement shall remain in full force and effect. This
      Section and Sections 2 (Payment), 8 (Warranties), 9 (Indemnification), 10
      (Limitation of Liability), and 12 (Non-Disclosure) shall survive
      termination, along with any other provisions that might reasonably be
      deemed to survive such termination.

      IN WITNESS WHEREOF, the parties have entered into this Agreement as of the
Effective Date written above.

MICROSOFT CORPORATION                       EDIETS.COM, Inc.

/s/ Gary Larkin                             /s/ Ronald Caporale
--------------------------------            ---------------------------------
By (Sign)                                   By (Sign)

Gary Larkin                                 Ronald Caporale
--------------------------------            ---------------------------------
Name (Print)                                Name (Print)

MSN Sales Manager                           EVP Business Development
--------------------------------            ---------------------------------
Title                                       Title

3/30/01                                     3/29/01
--------------------------------            ---------------------------------
Date                                        Date

Microsoft Confidential
<PAGE>

                                   SCHEDULE 1
               MICROSOFT NETWORK OF INTERNET SERVICES ADVERTISING

This Schedule 1 is made pursuant to that certain Master Advertising Agreement
(the "Agreement") dated _____, 2001 by and between Microsoft Corporation
("Microsoft") and eDiets.com ("Company") and confirms the terms pursuant to
which Company will purchase advertising placements on MSN.

1.    AD PLACEMENTS:

      A.    Microsoft will provide a total of three hundred thirty four million
            five hundred thirty-eight thousand six hundred seventy-five
            (334,538,675) placements to Company on MSN per month ("Monthly
            Guarantee") as set forth in Exhibit 1-A attached hereto, unless the
            parties agree upon alternate placements and fees in writing.
            Notwithstanding the foregoing, Microsoft reserves the right to
            revise the placements in its sole discretion.

      B.    The parties will complete a Microsoft Insertion Order (including
            Microsoft's standard terms and conditions) (collectively, "IO") each
            quarter of the Term for the Ad Requests. "Ad Requests" means the
            request of an advertising element as a direct result of a user's
            action, as recorded by the advertisement's server software. Each IO
            will include the date, number and location of the Ad Requests and ad
            types. The parties will complete an IO for April immediately upon
            execution of this Agreement and IOs for each calendar quarter
            thereafter at least thirty (30) days prior to the start of such
            quarter. In the event of a conflict between the terms of any IO and
            this Schedule, including cancellation, the parties agree that this
            Schedule shall supercede the IO.

      C.    Company agrees to refresh its creative as mutually agreed during the
            Term, but no less frequently than once every seven days.

      D.    Microsoft may, in its sole discretion, deliver Ad Requests in excess
            of the Monthly Guarantee, however, Company will not be obligated to
            pay Microsoft for such over-delivery, unless the parties agree on
            payment terms in a written amendment to this Schedule.

      E.    If Microsoft fails to deliver the agreed upon number of Ad Requests
            during the Term, Company's sole remedy for such failure will be the
            extension of the Term for a period of ninety (90) days until the
            agreed upon number of Ad Requests (or other Ad Requests as the
            parties may agree) are provided.

2.    CONVERSIONS:

      A.    Microsoft will provide fifty thousand (50,000) Conversions to
            Company according to the quarterly calendar set forth in Exhibit
            1-B, attached hereto, during the Term. A "Conversion" means: (i) an
            approved credit card sign-up for Company's service(s) by a user that
            clicks through to Company's site from MSN; (ii) a customer who
            formerly signed up for Company's service(s), allowed their account
            to expire and signed up again after clicking through to Company's
            site from MSN; and/or (iii) an approved credit card sign-up for
            Company's service(s) by a MSN-referred user by phone or fax.

      B.    Exhibit 1-B outlines the proposed Conversion benchmarks for each
            quarter ("Quarterly Conversion Goals").

      C.    Except as outlined in section 4.A(iv) below, if Microsoft fails to
            deliver a total of Fifty Thousand (50,000) Conversions during the
            Term, Company's sole remedy for such failure will be the extension
            of the Term for a maximum period of ninety (90) days until the
            agreed upon number of Conversions are provided. If, at the end of
            said extension period the Conversion goals have still not been met,
            the Company will only be obligated to compensate Microsoft for those
            Conversions that have been delivered.

3.    REPORTING:

      A.    Company shall develop, implement and maintain the technology
            required to track usage of the Conversions by users linking to the
            Company site from any Microsoft, and will provide Microsoft with
            weekly Conversion reports substantially in the format set forth in
            Exhibit 1-C ("Reports") as set forth in Section 3.C. Subject to
            mutual agreement by the parties, such Reports shall be delivered in
            a template designated by Microsoft, and shall include click-throughs
            by MSN page groups, click-through rates, conversion by ad element
            and page group, and any other field designated by Microsoft. If
            Company's reporting, site and/or registration tool(s) are not
            functional and accessible for more than one (1) hour on any given
            day of the Term, Microsoft will receive credit for such day
            according to the highest daily conversions attained during the most
            recent thirty (30) day period.

Microsoft Confidential
<PAGE>

      B.    The parties agree that in the event of a discrepancy of up to five
            percent (5%) between the Reports and any Quarterly Conversion Goal,
            the Quarterly Conversion Goal for such quarter shall be deemed
            provided, and Company shall be obligated to pay Microsoft fees due
            for the subsequent quarter as set forth in Exhibit 1-B. If a
            discrepancy of more than five percent (5%) occurs, Microsoft will
            make reasonable efforts to remedy the conversion shortfall through
            additional ad requests within the following quarter.

      C.    Company will provide Reports according to the following frequency:
            (i) daily access to its on-line reporting tool; and (ii) weekly
            printed Reports no later than 5:00 pm each Monday of the Term,
            unless the parties agree to an alternate delivery schedule.

      D.    Company agrees to keep all usual and proper records and books of
            account and all usual and proper entries relating to Company's
            reporting commitments as set forth herein. Microsoft shall have the
            right to cause an audit and/or inspection to be made of the
            applicable Company records in order to verify Company's compliance
            with the terms of this Agreement. Any audit and/or inspection shall
            be conducted during regular business hours upon written notice.

      E.    The parties agree to review the Reports on a weekly basis in person
            or via teleconference (at Microsoft's discretion) or an alternate
            time agreed upon by the parties.

4.    FEES:

      A.    Subject to Section 6, Company will pay Microsoft an aggregate
            advertising fee ("Fee") of [_______________] during the Term as set
            forth in Exhibit 1-B. Such sum shall be payable as follows:

            i.    Company will remit a payment of [_____________________] when
                  this Agreement is signed and returned to Microsoft
                  ("Advance").

            ii.   Company will be obligated to pay Microsoft the installments
                  set forth in Exhibit 1-B through June 30, 2001 (totaling
                  [_________________]). In consideration thereof, Microsoft will
                  provide ten thousand five hundred (10,500) Conversions to
                  Company by June 30, 2001, and such Conversions shall be valued
                  at a rate of [_________] each.

            iii.  Subject to Section 4 (iv) below, Company will be obligated to
                  pay Microsoft subsequent installments set forth in Exhibit 1-B
                  upon the later of each calendar date or within five (5)
                  business days after Microsoft meets each Quarterly Conversion
                  Goal. For example, if Microsoft met the second Quarterly
                  Conversion Goal of 15,000 on October 12, 2001, Company would
                  be obligated to pay Microsoft [_________________] by October
                  19, 2001.

            iv.   Notwithstanding any of the foregoing provisions, if Microsoft
                  fails to provide a Quarterly Conversion Goal in any quarter of
                  the Term, Company will be relieved of subsequent payments to
                  Microsoft until such Quarterly Conversion Goal is met. For
                  example, if Microsoft provided ten thousand (10,000)
                  Conversions as of June 30, 2001, Company would be relieved of
                  the subsequent payment due on July 15, 2001 until Microsoft
                  delivered the shortfall of five hundred (500) Conversions and
                  met the first Quarterly Conversion Goal of ten thousand five
                  hundred (10,500) Conversions.

            v.    Company agrees that the Conversions will be valued at the
                  following rates: (a) 0 - 25,000 Conversions [_________] each;
                  (b) 25,001 - 50,000 Conversions:[_______] each; and (c) 50,001
                  Conversions and over:[________] each.

      B.    Distribution Adjustment. On a quarterly basis (including, at the end
            of the Term), Microsoft will compare the number of Conversions
            against the fees paid by Company for such quarter (or the Term). If
            the fees incurred pursuant to Section 4 for the number of
            Conversions during such quarter (or the Term) are greater than the
            fees paid for such quarter (or the Term), Microsoft will invoice
            Company for the difference at the applicable rate per Conversion as
            outlined in section 4A (v). If at the end of the Term (or the
            extended Term if the contract period is prolonged pursuant to
            Section 2.C) the fees (including the Advance) received by Microsoft
            hereunder exceed the amount of the fees incurred by Company for the
            Conversions, Microsoft will refund the difference to Company; except
            that in no event will Microsoft be required to refund or otherwise
            return to Company any portion of fees already earned through
            Conversions delivered under this Agreement through the effective
            date of termination.

5.    TERM: This Schedule is binding upon signature and the "Term" will be in
      effect commencing April 1, 2001 through March 31, 2002.

6.    TERMINATION:

Microsoft Confidential
<PAGE>

      A.    For convenience. (i) Microsoft has the right to terminate this
            Schedule for any reason at any time upon thirty (30) days' written
            notice to Company. (ii) Ninety (90) days after commencement of the
            Term or thereafter, Company may terminate this Schedule for any
            reason upon thirty (30) days' written notice to Microsoft. (iii) If
            either party terminates this Schedule, the parties will be relieved
            of their respective obligations, except Company will pay Microsoft
            at the rates set forth in Section 4.A(v) for any Conversions
            provided by Microsoft through the effective date of termination.
            Microsoft will refund all monies paid by Company (including the
            Advance) less payment properly due Microsoft for such Conversions,
            unless the fees due for such Conversions exceed the monies paid.

      B.    For cause. Either party may immediately terminate this Schedule upon
            written notice if the other party breaches the Schedule in any
            material respect, and the breach remains uncured for a period of
            fifteen (15) days following the breaching party's receipt of written
            notice of the breach from the non-breaching party. If this Schedule
            is terminated pursuant to this Section 6.B, the parties will have no
            further obligations to each other, except Company will pay Microsoft
            as outlined in Section 4.A(v) for any Conversions provided by
            Microsoft through the effective date of termination. Additionally:
            (i) if Microsoft terminates this Schedule due to Company's breach,
            Company will pay Microsoft a penalty of fees due for the next thirty
            (30) day period as outlined in Exhibit 1-B; or (ii) if Company
            terminates this Schedule due to Microsoft's breach, Microsoft will
            provide Company Ad Requests for the thirty (30) day period following
            the effective date of termination at no charge to Company.

This Schedule shall be attached to and incorporated into the Agreement, and is
subject to all the terms and conditions of the Agreement. Whereby the parties
enter into this Schedule as of the later of the two dates below.

Microsoft                                   Company
MICROSOFT CORPORATION                       EDIETS.COM Inc.
One Microsoft Way                           3467 W. Hillsboro Blvd., Suite 2
Redmond, WA 98052-6399                      Deerfield Beach, FL 33442

By /s/ Gary Larkin                          /s/ Ronald Caporale
--------------------------------            ---------------------------------
(Sign)                                      (Sign)
Gary Larkin                                 Ronald Caporale
--------------------------------            ---------------------------------
Name (Print)                                Name (Print)
MSN Sales Manager                           EVP Business Development
--------------------------------            ---------------------------------
Title                                       Title
3/30/2001                                   3/29/2001
--------------------------------            ---------------------------------
Date                                        Date
Program Contact: Michael Iantosca

Microsoft Confidential
<PAGE>

<TABLE>
<CAPTION>
                                                        EXHIBIT 1-A

-------------------------------------------------------------------------------------------------------------------------
                                                                                                               Monthly
 Service                  Ad Type             Description                                                    Impressions
-------------------------------------------------------------------------------------------------------------------------
<S>                        <C>                <C>                                                             <C>
Domestic Chat              Banner             WB01 Chat Entertainment Category Banners                            38,973
                                              ---------------------------------------------------------------------------
                                              WB01 Chat Health & Medicine Category Banners                         6,318
                                              ---------------------------------------------------------------------------
                                              WB01 Chat Lifestyles Category Banners                              363,615
                                              ---------------------------------------------------------------------------
                                              WB01 Chat Miscellaneous/ROS Banners                             15,352,074
                                              ---------------------------------------------------------------------------
                                              WB01 Chat Romance Category Banners                                 809,791
                                              ---------------------------------------------------------------------------
                                              WB01 Chat Sports&Recreation Category Banners                        19,248
                                              ---------------------------------------------------------------------------
                                              WB01 Chat Teen Category Banners                                    454,587
-------------------------------------------------------------------------------------------------------------------------
Health                     Banner             HE01i Health Channel Banners                                     1,946,121
                           ----------------------------------------------------------------------------------------------
                           120*60             HE10s Community & Events 120x60                                    253,503
                                              ---------------------------------------------------------------------------
                                              HE10s Condition Centers 120x60                                     262,438
                                              ---------------------------------------------------------------------------
                                              HE10s Living Better 120x60                                         171,593
                                              ---------------------------------------------------------------------------
                                              HE10s Resource Library 120x60                                      381,695
                                              ---------------------------------------------------------------------------
                                              HE17s Health Front Page Button                                   2,922,231
                           ----------------------------------------------------------------------------------------------
                           120*90             HE06i Resource Library 120x90                                      392,677
                                              ---------------------------------------------------------------------------
                                              HE06s Community & Events 120x90                                    260,206
                                              ---------------------------------------------------------------------------
                                              HE06s Condition Centers 120x90                                     269,987
                                              ---------------------------------------------------------------------------
                                              HE06s Health Today's Specials 120x90                             2,974,349
                           ----------------------------------------------------------------------------------------------
                           Logo 120*30        HE20s Health Header Link 120x30                                  4,395,963
                                              ---------------------------------------------------------------------------
                                              HM01 Outlook Express Banner                                      2,544,892
                           ----------------------------------------------------------------------------------------------
                           120*90             HM06 English Home Page Button 120x90                             6,305,400
                                              ---------------------------------------------------------------------------
                                              HM06 English Logout Page Button 120x90                           6,669,842
                           ----------------------------------------------------------------------------------------------
                           150*35             HM74 Logout Page Text Link Bottom 150x35                         6,464,018
                                              ---------------------------------------------------------------------------
                                              HM74 Logout Page Text Link Top 150x35                            6,903,520
                           ----------------------------------------------------------------------------------------------
                           250*35             HM73 Home Page Text Link Bottom 250x35                           6,580,779
                                              ---------------------------------------------------------------------------
                                              HM73 Home Page Text Link Top 250x35                              6,833,770
                           ----------------------------------------------------------------------------------------------
                           260*45             HM28 English Text Ad 260x45                                     14,538,609
-------------------------------------------------------------------------------------------------------------------------
Link Exchange              Banner             LE01 *BN Health & Fitness                                          309,910
-------------------------------------------------------------------------------------------------------------------------
Love and Relationships     Banner             LR01i Love & Relationships Banner                                  756,273
                           ----------------------------------------------------------------------------------------------
                           120*60             LR17i L&R Committed #2 120x60                                       33,372
                                              ---------------------------------------------------------------------------
                                              LR17i L&R Crushed #2 120x60                                         45,338
                                              ---------------------------------------------------------------------------
                                              LR17i L&R Dating #2 120x60                                          54,188
                                              ---------------------------------------------------------------------------
                                              LR17i L&R Home Page #2 120x60                                    1,293,723
                                              ---------------------------------------------------------------------------
                                              LR17i L&R Single #2 120x60                                         208,832
                           ----------------------------------------------------------------------------------------------
                           120*90             LR06i L&R Committed #1 120x90                                       33,379
                                              ---------------------------------------------------------------------------
                                              LR06i L&R Crushed #1 120x90                                         45,338
                                              ---------------------------------------------------------------------------
                                              LR06i L&R Dating #1 120x90                                          54,204
                                              ---------------------------------------------------------------------------
                                              LR06i L&R Home Page #1 120x90                                    1,293,762
                                              ---------------------------------------------------------------------------
                                              LR06i L&R Single #1 120x90                                         208,878
                           ----------------------------------------------------------------------------------------------
                           Logo 120*30        LR20s Love & Relationships Headerlink                            1,023,831
-------------------------------------------------------------------------------------------------------------------------
MSN.com Home               MSN Text Ad        MS28 MSN Merchant Text Ad                                      103,695,000
                           ----------------------------------------------------------------------------------------------
                           Small Banner       MS27 MSN Front Page Small Banner                               102,300,000
-------------------------------------------------------------------------------------------------------------------------
MSNBC                      Banner             NB01 *Business                                                     522,397
                                              ---------------------------------------------------------------------------
                                              NB01 *Health                                                       436,613
                                              ---------------------------------------------------------------------------
                                              NB01 Newsweek Lifestyle&Family Subsec                               23,349
                                              ---------------------------------------------------------------------------
                                              NB10i Health A-Column Button (a) 125x125                           434,000
                                              ---------------------------------------------------------------------------
</TABLE>

Microsoft Confidential
<PAGE>

<TABLE>
<S>                        <C>                <C>                                                             <C>
                           ----------------------------------------------------------------------------------------------
                           Mid Page           NB04i Business Left Mid                                            232,500
                                              ---------------------------------------------------------------------------
                                              NB04i Health Left Mid                                              282,432
                                              ---------------------------------------------------------------------------
                                              NB04i Health Right Mid                                             283,216
                                              ---------------------------------------------------------------------------
                                              NB04i Living Left Mid                                              449,020
                                              ---------------------------------------------------------------------------
                                              NB04i Living Right Mid                                             449,020
                           ----------------------------------------------------------------------------------------------
                           Sm Banner Lower    NB27i Front Cover Small Banner Lower 230x33                      7,925,996
                           ----------------------------------------------------------------------------------------------
                           Sm Banner Upper    NB27i Front Cover Small Banner Upper 230x33                      8,342,178
-------------------------------------------------------------------------------------------------------------------------
Web Communities            Banner             WB01 Community Computers&Internet Category Banners                 106,944
                                              ---------------------------------------------------------------------------
                                              WB01 Community Health Category Banners                             100,580
                                              ---------------------------------------------------------------------------
                                              WB01 Community Home & Families Category Banners                    373,070
                                              ---------------------------------------------------------------------------
                                              WB01 Community Lifestyles Category Banners                         653,313
                                              ---------------------------------------------------------------------------
                                              WB01 Community Miscellaneous/ROS Banners                         8,826,525
                           ----------------------------------------------------------------------------------------------
                           120*60             WB17 Community Business 120x60                                     139,919
                                              ---------------------------------------------------------------------------
                                              WB17 Community Health & Wellness 120x60                             23,907
                                              ---------------------------------------------------------------------------
                                              WB17 Community Home & Families 120x60                               90,281
                                              ---------------------------------------------------------------------------
                                              WB17 Community Lifestyles 120x60                                   144,197
                                              ---------------------------------------------------------------------------
                                              WB17 Community Miscellaneous Button 120x60                       1,507,803
-------------------------------------------------------------------------------------------------------------------------
WomenCentral               Banner             WC01 WomenCentral Banners                                        1,693,431
                           ----------------------------------------------------------------------------------------------
                           120*60             WC17i Beauty and Style 120x60                                      106,311
                                              ---------------------------------------------------------------------------
                                              WC17i Career 120x60                                                 21,415
                                              ---------------------------------------------------------------------------
                                              WC17i Community 120x60                                             296,769
                                              ---------------------------------------------------------------------------
                                              WC17i Family 120x60                                                 83,040
                                              ---------------------------------------------------------------------------
                                              WC17i Homelife 120x60                                               16,349
                                              ---------------------------------------------------------------------------
                                              WC17i Relationships 120x60                                         104,585
                                              ---------------------------------------------------------------------------
                                              WC17i Today (Front Page) 120x60                                    240,476
                                              ---------------------------------------------------------------------------
                                              WC17i Weddings Button 120x60                                        62,000
                                              ---------------------------------------------------------------------------
                                              WC17s Fitness 120x60                                                58,283
                                              ---------------------------------------------------------------------------
                                              WC17s Health 120x60                                                 23,594
                           ----------------------------------------------------------------------------------------------
                           120*90             WC06i Beauty and Style 120x90                                      106,280
                                              ---------------------------------------------------------------------------
                                              WC06i Career 120x90                                                 21,424
                                              ---------------------------------------------------------------------------
                                              WC06i Community 120x90                                             296,834
                                              ---------------------------------------------------------------------------
                                              WC06i Family 120x90                                                 83,037
                                              ---------------------------------------------------------------------------
                                              WC06i Fitness 120x90                                                58,283
                                              ---------------------------------------------------------------------------
                                              WC06i Health 120x90                                                 23,594
                                              ---------------------------------------------------------------------------
                                              WC06i Homelife 120x90                                               16,346
                                              ---------------------------------------------------------------------------
                                              WC06i Relationships 120x90                                         104,588
                                              ---------------------------------------------------------------------------
                                              WC06i Today (Front Page) 120x90                                    217,939
                                              ---------------------------------------------------------------------------
                                              WC06i Weddings Button 120x90                                        62,000
                                              ---------------------------------------------------------------------------
                                              WC06s Underwire 120x90                                              22,615
-------------------------------------------------------------------------------------------------------------------------
Grand Total                                                                                                  334,538,675
-------------------------------------------------------------------------------------------------------------------------
</TABLE>

Microsoft Confidential
<PAGE>

                                   EXHIBIT 1-B

                                   Payments        Quarterly Conversion Goals
                              1-Apr $ [_________]
                             15-May $ [_________]
                             30-May $ [_________]
                            15-June $ [_________]
                            30-June $ [_________]                     [10,500]
                    ------------------------------------------------------------
                             15-Jul $ [_________]
                             30-Jul $ [_________]
                             15-Aug $ [_________]
                             30-Aug $ [_________]
                             15-Sep $ [_________]
                             30-Sep $ [_________]                     [15,000]
                    ------------------------------------------------------------
                             15-Oct $ [_________]
                             30-Oct $ [_________]
                             15-Nov $ [_________]
                             30-Nov $ [_________]
                             15-Dec $ [_________]
                             30-Dec $ [_________]                     [12,250]
                    ------------------------------------------------------------
                             15-Jan $ [_________]
                             30-Jan $ [_________]
                             15-Feb $ [_________]
                             30-Feb $ [_________]
                             15-Mar $ [_________]
                             28-Mar $ [_________]                     [12,250]
                    ------------------------------------------------------------

                    Total           $ [_________]                     [50,000]

Microsoft Confidential
<PAGE>

<TABLE>
<CAPTION>
                                                         EXHIBIT 1-C

------------------------------------------------------------------------------------------------------------------------------------
  eDiets Summary Report for Wed Mar 28, 2001
------------------------------------------------------------------------------------------------------------------------------------
                 Name                     ID             YTD                          MTD                         3/28/01

                                              Sess Profs Sales (net) Conv  Sess Profs Sales (net) Conv  Sess Profs Sales (net) Conv
------------------------------------------------------------------------------------------------------------------------------------
<S>                                      <C>     <C>   <C>     <C>   <C>      <C>   <C>     <C>   <C>      <C>   <C>     <C>   <C>
Chat Entertainment Category Banners      88386   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Chat Health & Medicine Category Banners  88387   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Chat Lifestyles Category Banners         88388   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Chat Miscellaneous/ROS Banners           88389   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Chat Romance Category Banners            88359   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Chat Sports&Recreation Category Banners  88369   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Chat Teen Category Banners               88341   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Health Channel Banners                   88337   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Community & Events 120x60                88360   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Condition Centers 120x60                 88370   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Living Better 120x60                     88302   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Resource Library 120x60                  88303   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Health Front Page Button                 88304   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Resource Library 120x90                  88301   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Community & Events 120x90                88305   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Condition Centers 120x90                 88306   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Health Today's Specials 120x90           88307   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Health Header Link 120x30                88309   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Outlook Express Banner                   88315   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
English Home Page Button 120x90          88361   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
English Logout Page Button 120x90        88371   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Logout Page Text Link Bottom 150x35      88353   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Logout Page Text Link Top 150x35         88348   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Home Page Text Link Bottom 250x35        88355   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Home Page Text Link Top 250x35           88354   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
English Text Ad 260x45                   88349   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
BN Health & Fitness                      88350   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Love & Relationships Banner              88351   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
L&R Committed #2 120x60                  88356   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
L&R Crushed #2 120x60                    88352   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
L&R Dating #2 120x60                     88357   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
L&R Home Page #2 120x60                  88316   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
L&R Single #2 120x60                     88310   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
L&R Committed #1 120x90                  88320   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
L&R Crushed #1 120x90                    88321   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
L&R Dating #1 120x90                     88326   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
L&R Home Page #1 120x90                  88362   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
LR06i L&R Single #1 120x90               88372   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
LR20s Love & Relationships Headerlink    88367   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
MS28 MSN Merchant Text Ad                88373   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
MS27 MSN Front Page Small Banner         88384   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
NB *Business                             88385   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
NB *Health                               88346   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
NB01 Newsweek Lifestyle&Family Subsec    88347   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
NB10i Health A-Column Button (a) 125x125 88336   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
--------------------------------------- --------------------------------------------------------------------------------------------
NB04i Business Left Mid                  88327   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
NB04i Health Left Mid                    88338   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
NB04i Health Right Mid                   88368   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

<PAGE>

<TABLE>
<S>                                      <C>     <C>   <C>     <C>   <C>      <C>   <C>     <C>   <C>      <C>   <C>     <C>   <C>
NB04i Living Left Mid                    88374   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
NB04i Living Right Mid                   88340   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
NB27i Front Cover Small Banner
Lower 230x33                             88308   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
NB27i Front Cover Small Banner
Upper 230x33                             88313   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WB01 Community Computers&Internet
Category Banners                         88318   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WB01 Community Health Category Banners   88342   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Community Home & Families
Category Banners                         88343   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Community Lifestyles Category Banners    88381   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Community Miscellaneous/ROS Banners      88317   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Community Business 120x60                88325   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Community Health & Wellness 120x60       88324   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Community Home & Families 120x60         88363   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Community Lifestyles 120x60              88375   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Community Miscellaneous Button 120x60    88329   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC WomenCentral Banners                  88330   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Beauty and Style 120x60               88331   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Career 120x60                         88334   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Community 120x60                      88332   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Family 120x60                         88333   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Homelife 120x60                       88311   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Relationships 120x60                  88344   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Today (Front Page) 120x60             88382   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Weddings Button 120x60                88345   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Fitness 120x60                        88383   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Health 120x60                         88322   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Beauty and Style 120x90               88323   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Career 120x90                         88328   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Community 120x90                      88335   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Family 120x90                         88339   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Fitness 120x90                        88319   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Health 120x90                         88364   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Homelife 120x90                       88376   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Relationships 120x90                  88380   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Today (Front Page) 120x90             88312   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Weddings Button 120x90                88365   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
WC Underwire 120x90                      88377   0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
Totals                                           0     0       0 (0) 0.00%    0     0       0 (0) 0.00%    0     0       0 (0) 0.00%
------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

Microsoft ConfidentialEXHIBIT 10.2

[GRAPHIC OMITTED]                                    Advertising Insertion Order

         Order #: 0     Revision #: 5    Sales Contact: Michael Penny
    Client Order                                        VP Sponsorship Sales
          Number: 0                                     Phone: 704.521.9457
            Date: 3-1-01                                mpenny@lifeminders.com
        Campaign: Co-Branding                           Fax: 253.276.2792
             URL: www.ediets.com       Traffic Contact: Sean Conaton
                                                        Sr. Account Manager
                                                        Phone: 703.885.1301
                                                        sconaton@lifeminders.com
--------------------------------------------------------------------------------
                  Advertiser                            Agency
            Name: eDiets.com                      Name:
         Address: 3467 W. Hillsboro Blvd.      Address:
                  Deerfield Beach, FL 33442

         Contact: Barbara Hemp                 Contact:
Creative Contact: Steve Johnson       Creative Contact:
           Phone: 954.360.9022                   Phone:
             Fax: 954.360.9095                     Fax:
          E-Mail: barb@ediets.com               E-Mail:
--------------------------------------------------------------------------------
                  Order Details

Contract Length: 12 Months                    Net Cost: Varies based on delivery
                                                        (See Program Detail)
      Start Date: 4/1/01
        End Date: 2/28/02
Billing Currency: US Dollar
         Bill To: Advertiser
           Terms: Net 30
         Billing: Monthly
--------------------------------------------------------------------------------
                  Terms and Conditions
All creative materials and any changes must be delivered at least 4 days in
advance to the identified Traffic Contact at Error! Reference source not found.

A LifeMinders' Insertion Order number and flight dates must be referenced in all
correspondence. LifeMinders will not issue any credit or make good due to late
or incorrectly submitted materials and/or late or incomplete information.

The Insertion Order is subject to the program details ("Program Details")
attached hereto as Exhibit A and terms and conditions ("Standard Terms")
attached hereto as Exhibit B of this Insertion Order, and such Standard Terms
are made a part of this Insertion Order by reference. The signatory of this
Insertion Order represents that he/she has read and agrees to such standard
terms and program details.

<TABLE>
<S>                                                                    <C>
Authorized by (Client Signature) /s/ Ronald Caporale                   Date:   3/21/01
                                ------------------------------------        --------------------
Print Name:   Ron Caporale           Company:   eDiets.com             Phone:   954-360-9022
           -----------------------           -----------------------         -------------------
Production Contact:                  Phone:                            Email:   ron@ediets.com
                   ----------------        -------------------------         -------------------

Authorized by (LifeMinder Signature)  /s/ Allison Abraham              Date:  3/21/01
                                    --------------------------------        --------------------
Print Name:   Allison Abraham            Company:  LifeMinders, Inc.   Phone: 703-707-8261
           -------------------------             -------------------         -------------------
</TABLE>

                           Confidential                  Page 1
<PAGE>

[GRAPHIC OMITTED]                                    Advertising Insertion Order

                    Exhibit A - Program Detail

--------------------------------------------------------------------------------
                    Comments

      >     eDiets agrees to pay LifeMinders a CPA rate of [______] per final
            new sale resulting from a user's initial visit to eDiets from a link
            on the Lifeminders site. Final new sale does not include any credit
            card sale that has been declined or cancelled.
      >     LifeMinders is to provide a minimum of 400 conversions per month, up
            to 1,500 conversions during the months of January through September
            at the CPA rate of [______] per final sale. In the event that
            conversions exceed 1,500 within any of the aforementioned months,
            eDiets agrees to pay LifeMinders a CPA rate of [_____] per
            conversion over 1,500.
      >     LifeMinders is to provide a minimum of 400 conversions per month, up
            to 1,000 conversions during the months of October through December
            at the CPA rate of [_____] per final sale. In the event that
            conversions exceed 1,000 within any of the aforementioned months,
            eDiets agrees to pay LifeMinders a CPA rate of [______] per
            conversion over 1,000.
      >     LifeMinders requires for placement within CONTENT, that eDiets
            agrees to provide a Landing Page that is Co-Branded with
            LifeMinders, stating "LifeMinders Health & Fitness Partner"
            Specifications, etc to be mutually agreed and subject to eDiets
            approval.
      >     LifeMinders will provide eDiets advertising positions within the
            Diet & Fitness category as graphical, contextual and or content. No
            restrictions on placements in other categories offered by
            LifeMinders including LifeMinders Private Label Network
      >     eDiets agrees to provide LifeMinders such Future and Historical data
            on conversions of all LifeMinders members that both parties agree to
            be reasonable and appropriate. (Email address at minimum)
            Lifeminders agrees not to utilize this information to promote,
            directly or indirectly, a LifeMinders online dieting subscription
            service during the term of this contract, or share this information
            with a direct competitor of eDiets such as Dietsmart.

Authorized by (client signature)  Ronald Caporale           Date:  3/21/01
                                ---------------------------      ---------------

                           Confidential                  Page 2
<PAGE>

[GRAPHIC OMITTED]                                    Advertising Insertion Order

      Exhibit B - Standard Terms and Conditions for LifeMinders Advertising

The following Terms and conditions (the "Standard Terms") shall be deemed to be
incorporated into the attached insertion order (the "Insertion Order"):

      1.    Terms of Payment. EDiets will provide Lifeminders with a final
            report within three (3) business days of the close of each month
            detailing the number of customers delivered by Lifeminders during
            the prior monthly period. Lifeminders will invoice eDiets for
            customers delivered within 10 business days of the close of each
            month based on said report. Payment shall be due net 30 days from
            the invoice date. Payment shall be made to LifeMinders (Attn:
            Accounts Receivable, 13530 Dulles Technology Center Dr., Suite 500,
            Herndon, VA 21071) within thirty (30) days from the date of invoice
            ("Due Date"). Amounts paid after the Due Date shall bear interest at
            the rate of one and one-half percent (1.5%) per month. In the event
            Advertiser fails to make timely payment, Advertiser will be
            responsible for all reasonable expenses (including attorney's fees)
            incurred by LifeMinders in collecting such amounts. LifeMinders
            reserves the right to suspend performance of its obligations
            hereunder (or under any other agreement with Advertiser) in the
            event Advertiser fails to make timely payment hereunder or under any
            other agreement with LifeMinders.
      2.    Positioning. Except as otherwise expressly provided in the Insertion
            Order or Program Detail, positioning of advertisement within the
            LifeMinders properties is at the sole discretion of LifeMinders.
            LifeMinders may, at its sole discretion, remove from the Insertion
            Order (and substitute with similar inventory) any object that it
            believes to be a trademark, trade name, company name, product name,
            or brand name belonging to or claimed by a third party.
      3.    Placement. LifeMinders reserves the right, at its sole discretion,
            to fulfill distribution requirements through its Private Label
            LifeMinder network of mailings, in addition to its branded
            LifeMinders e-mails.
      4.    Usage Statistics. Unless specified in the Insertion Order,
            LifeMinders makes no guarantee with respect to usage statistics or
            levels of impressions for any advertisement. Advertiser acknowledges
            that delivery statistics provided by LifeMinders are the official,
            definitive measurements of LifeMinders performance on any delivery
            obligations provided in the Insertion Order.
      5.    Renewal. Except as expressly set forth in the Insertion Order, any
            renewal of the Insertion Order and acceptance of any additional
            advertising order shall be at LifeMinders sole discretion. Pricing
            for any renewal period is subject to change by LifeMinders from time
            to time.
      6.    No Assignment or Resale of Ad Space. Advertiser may not resell,
            assign or transfer any of its rights hereunder, and any attempt to
            resell assign or transfer such rights shall result in immediate
            termination of this contract, without liability to LifeMinders.
      7.    Limitations of Liability. In the event (i) that LifeMinders fails to
            publish an advertisement in accordance with the schedule provided in
            the Insertion Order, (ii) LifeMinders fails to deliver the number of
            total e-mails specified in the Insertion Order (if any) by the end
            of the specified period, or (iii) of any other failure, technical or
            otherwise, of such advertisement to appear as provided in the
            Insertion Order, the sole liability of LifeMinders to Advertiser
            shall be limited to, at LifeMinders sole discretion, a pro rata
            refund of the advertising fee representing undelivered e-mails,
            placement of the advertisement at a later time in a comparable
            position, or extension of the term of the Insertion order until
            total impressions are delivered. In no event shall LifeMinders be
            responsible for any consequential, special, punitive or other
            damages, including without limitation, lost revenue or profits, in
            any way arising out of or related to the Insertion Order/Standard
            Terms or publication of the advertisement, even if LifeMinders has
            been advised of the possibility of such damages. Without limiting
            the foregoing, LifeMinders shall have no liability for any failure
            or delay resulting from any governmental action, fire, flood,
            insurrection, earthquake, power failure, riot, explosion, embargo,
            strikes whether legal or illegal, labor or material shortage,
            transportation interruption of any kind work slowdown or any other
            condition beyond the control of LifeMinders affecting production or
            delivery in any manner.

                           Confidential                  Page 3
<PAGE>

[GRAPHIC OMITTED]                                    Advertising Insertion Order

      8.    Advertisers Representations; Indemnification. Advertisements are
            accepted upon the representation that Advertiser has the right to
            publish the contents of the advertisement without infringing the
            rights of any third party and without violating any law. In
            consideration of such publications, advertiser agrees, at its own
            expense, to indemnify, defend and hold harmless LifeMinders, and its
            employees, representatives, agents and affiliates, against any and
            all expenses and losses of any kind (including reasonable attorney's
            fees and costs) incurred by LifeMinders in connection with any
            claims, administrative proceedings or criminal investigations of any
            kind arising out of publication of the advertisement and/or any
            material, product or service of Advertiser to which users can link
            through the advertisement (including without limitation, any claim
            of trademark or copyright infringement, defamation, breach of
            confidentiality, privacy violation, false or deceptive advertising
            or sales practices).
      9.    Provision of Advertising Materials. Advertiser will provide all
            materials for the advertisement in accordance with LifeMinders'
            policies in effect from time to time, including (without limitation)
            the manner of transmission to LifeMinders and the lead-time prior to
            publication of the advertisement. LifeMinders shall not be required
            to publish any advertisement that is not received in accordance with
            such policies and reserves the right to charge Advertiser, at the
            rate specified in the Insertion Order, for inventory held by
            LifeMinders pending receipt of acceptable materials from Advertiser
            which are past due. Advertiser hereby grants to LifeMinders a
            non-exclusive, worldwide, fully paid license to use, reproduce and
            display the advertisement (and the contents, trademarks and brand
            features contained therein) in accordance herewith.
      10.   Content Partner Specifics. In addition to Standard Terms, Content
            Partnership requires (i) content summary of Advertiser content for
            placement into LifeMinder e-mails and (ii) a modified billing cycle
            (a) If an e-mail runs between the 1st-15th of month; Delivery for
            that run will be tallied until the 15th of the following month and
            (b)If an e-mail runs between the 16th-31st of month; delivery for
            that run will be tallied until the 31st of the following month.
      11.   Right to Reject Advertisement. All Contents of advertisements are
            subject to LifeMinders' approval. LifeMinders reserves the right to
            reject or cancel any advertisement, insertion order, URL link, space
            reservation or position commitment, at any time, for any reason
            whatsoever (including belief by LifeMinders that placement of
            advertisement, URL Link, etc., may subject LifeMinders to criminal
            or civil liability).
      12.   Press Release. Upon agreement to the Insertion Order, and during the
            term of this agreement, LifeMinders may, at its sole discretion,
            issue any mutually approved press release. Advertiser shall make no
            public announcement regarding the existence or content of the
            Insertion Order without LifeMinders' written approval, which may be
            withheld at LifeMinders' sole discretion.
      13.   Cancellation. Except as otherwise provided in the Insertion Order or
            as mutually agreed by the parties, the Insertion Order is
            non-cancelable by Advertiser.
      14.   Construction. No conditions other than those set forth in the
            Insertion Order or these Standard Terms shall be binding on
            LifeMinders unless expressly agreed to in writing by LifeMinders. In
            the event of any inconsistency between the Insertion Order and the
            Standard Terms, the Standard Terms shall control.
      15.   Miscellaneous. These Standard Terms, together with the Insertion
            Order, (i) shall be governed by and construed in accordance with,
            the laws of the State of Virginia, without giving effect to
            principles of conflicts of law; (ii) may be amended only by a
            written agreement executed by an authorized representative of each
            party; and (iii) constitute the complete and entire expression of
            the agreement between the parties, and shall supersede any and all
            other agreements, whether written or oral, between the parties. Both
            parties consent to the jurisdiction of the courts of the stat of
            Virginia with respect to any legal proceeding arising in connection
            with the Insertion Order/Standard Terms.

                           Confidential                  Page 4

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