Document:

Exhibit 4.3

 

NOTE TO READER: This Amended MD&A was refiled to correct a
typographical error on page 1. The date of this MD&A should have been stated as April 30, 2022. 

 

 

QYOU MEDIA INC.

 

MANAGEMENT’S DISCUSSION AND ANALYSIS

 

For the fiscal period ended December 31,
2021 and year ended June 30, 2021 and 2020

 

April 30, 2022

 

     

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

The purpose of this Management’s Discussion
and Analysis (“MD&A”) is to provide the reader with an overview of the consolidated financial position, operating results,
and cash flows of QYOU Media Inc. (“QYOU” or the “Company”) for the fiscal period ended December 31, 2021
and years ended June 30, 2021 and 2020. This MD&A was prepared as of April 30, 2022 and should be read in conjunction with
the Corporation’s audited consolidated financial statements for the fiscal period ended December 31, 2021 and years ended June 30,
2021 and 2020, and the notes related thereto (the “Financial Statements”). The Financial Statements were prepared in accordance
with generally accepted accounting principles in Canada for publicly accountable enterprises, as set out in the CPA Canada Handbook –
Accounting, which incorporates International Financial Reporting Standards (“IFRS”) as issued by the International Accounting
Standards Board (“IASB”).

 

All amounts are expressed in Canadian dollars
unless otherwise noted. References in this MD&A to the “Company”, “QYOU”, “we”, “us”
or “our” means QYOU and its subsidiaries.

 

Change of Fiscal Year-end

 

During February 2022, pursuant to Section 4.8(2) of
National Instrument 51-102 – Continuous Disclosure Obligations, the Company provided notice that it decided to change its
fiscal year end from June 30 to December 31 to align the Company’s year-end with that of comparable media companies, allowing
investors to more easily compare quarterly and annual financial results. Accordingly, the consolidated financial statements present the
statements of financial position as at December 31, 2021 and June 30, 2021, and the results of operations for the six months
ended December 31, 2021 and twelve months ended June 30, 2021 and 2020.

 

This MD&A includes forward looking statements
and assumptions (see “Forward-looking Statements”). The Company’s continuous disclosure documents are available on SEDAR
at www.sedar.com.

 

Forward-Looking Statements

 

Certain statements in this MD&A constitute
 “forward-looking statements” that involve known and unknown risks, uncertainties and other factors which may cause the actual
results, performance, objectives or achievements of the Company, or industry results, to be materially different from any future results,
performance, objectives or achievements expressed or implied by such forward-looking statements. These statements reflect QYOU’s
current views regarding future events and operating performance and are based on information currently available to QYOU, and speak only
as of the date of this MD&A. These forward–looking statements involve a number of known and unknown risks, uncertainties and
assumptions and should not be read as guarantees of future performance or results, and will not necessarily be accurate indications of
whether or not such performance or results will be achieved. Those assumptions and risks include, but are not limited to, the future cost
structure, availability of additional financing as and when required, future sales and marketing activities, increased penetration into
certain markets through strategic partnerships, the impact of the introduction of new products, agreements and partnerships, the ability
of management to leverage sales opportunities, increase in the size of certain markets, expected increases in revenue, expected revenue
from certain contracts, third party contractual performance, customer rollout plans for specific products, expected increase in gross
margins, treatment under governmental regulatory regimes, ability to recover certain taxes, general business, economic, competitive, political
and social uncertainties, dependence on key personnel, and fluctuations in foreign currency exchange rates. There can be no assurance
that forward-looking statements will be accurate as many factors could cause the actual results, performance or achievements of the Company
to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking
statements, including factors described in this MD&A and those discussed in QYOU’s publicly-available disclosure documents,
as filed by QYOU on SEDAR (www.sedar.com) and updated herein. Should one or more of these risks or uncertainties materialize, or should
assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described in this
MD&A as intended, planned, anticipated, believed, estimated or expected. Accordingly, readers should not place undue reliance on forward-looking
statements. All subsequent forward-looking statements, whether written or oral, attributable to QYOU or persons acting on its behalf are
expressly qualified in their entirety by these cautionary statements. Unless required by applicable securities laws, QYOU does not intend
and does not assume any obligation to update these forward-looking statements.

 

    1

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Company Overview

 

The Company was incorporated pursuant to the Business
Corporations Act (Alberta) on July 30, 1993 under the name “575161 Alberta Inc.” On April 10, 2014, the Company
amended its articles to change its name to “Galleria Opportunities Ltd.” Effective March 13, 2017, the Company completed
a reverse takeover transaction (the “Transaction”) pursuant to which QYOU Media Holdings Inc. became a wholly-owned subsidiary
of the Company and the security holders of QYOU Media Holdings Inc. became security holders of the Company. QYOU Media Holdings Inc. is
the entity resulting from the amalgamation of QYOU Media Inc. (as it was then called) and 2561287 Ontario Ltd. (then a wholly owned subsidiary
of the Company) on March 13, 2017 as part of the Transaction. Subsequently, on March 31, 2017, the Company’s common shares
(the “Common Shares”) resumed trading on the facilities of the TSX Venture Exchange (the “TSXV”) under the symbol
 “QYOU”. Following the Transaction, the Company now carries on the business of QYOU Media and its subsidiaries.

 

An additional wholly owned indirect subsidiary
of QYOU, QYOU USA Inc. (“QYOU USA”), was established in August 2015 under the laws of the State of Delaware.

 

On November 16, 2017, QYOU Productions Inc.
(“QYOU Productions”), a corporation established under the federal laws of Canada, was created as a wholly owned indirect subsidiary
of QYOU.

 

On September 20, 2018, QYOU Media India Private
Limited (“QYOU India”) was incorporated to serve the rapidly growing Indian market focusing on television, over-the-top (OTT)
and mobile offerings targeted at the youth of India. Effective June 1, 2020, the Company increased its ownership interest in QYOU
India to 88% (June 30, 2019 – 82%). The Company received the additional interest in exchange for funding the operations of
QYOU India since its inception, resulting in a decrease of the ownership interest held by non-controlling shareholders to 12% (June 30,
2019 – 18%).

 

On June 14, 2021, the Company acquired 97%
of the outstanding common shares of Chatterbox Technologies Private Limited (“Chatterbox”), an award-winning influencer marketing
company based in India.

 

Effective July 1, 2021, the Company amalgamated
QYOU Media Inc. and a wholly-owned subsidiary QYOU Media Holdings Inc. into QYOU Media Inc.

 

Description of the Business

 

QYOU operates in India and the United States producing
and distributing content created by social media stars and digital content creators. In India, via the Company’s flagship brand,
The Q, and via additional broadcast and digital channels (The Q Marathi, The Q Kahaniyan, The Q Comedistaan) we curate, produce and distribute
premium content including television networks and video on demand (“VOD”) for cable and satellite television, OTT, connected
TV and mobile platforms. Our India based influencer marketing division, Chatterbox, is among India’s leading influencer marketing
platforms connecting brands and social media influencers. In the United States, we create and manage influencer marketing campaigns for
major film studios, game publishers and other consumer brands and categories. Founded and created by industry veterans from Lionsgate,
MTV, Disney, and Sony, QYOU’s millennial and Gen Z-focused content reaches more than one billion consumers around the world every
month.

 

The Q India is an advertiser and influencer marketing
supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading
digital video creators targeting young Indian audiences. With a growing library of over 1200 programs, the channel reaches an audience
of over 800 million via over 125 million television homes with partners including DD Free Dish, TATA Sky, DISH TV, SitiNetworks, Den Networks,
Hathway, d2h and GTPL; and 676 million OTT, mobile, app based and smart TV users via platforms including MX Player, JioTV, Snap, Chingari,
Samsung TV Plus, Xiaomi MiTv and Amazon FireStick TV. The Company’s USA based influencer marketing division utilizes digital and
social media stars to promote third party brands and has primarily been engaged with major studios to promote their theatrical motion
picture releases. Subsequent to the closure of theaters as a result of COVID-19 the company pivoted and expanded its influencer marketing
campaigns for the fiscal year commencing July 1, 2020 to include Premium Video On Demand (PVOD), Subscription Video On Demand (SVOD)
and video game publishers.

 

    2

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Chatterbox Acquisition

 

On June 14, 2021, the Company acquired 97%
of the outstanding common shares of Chatterbox, an influencer marketing company based in India for total consideration of $4,711,063,
as part of the Company’s international distribution and strategic partnerships growth strategy. The purchase consideration consisted
of cash consideration of $2,630,345, working capital adjustment of $106,837, 2021 earnings before income tax, depreciation and amortization
(“EBITDA”) adjustments of ($68,103) and $2,638,912 of contingent consideration.

 

The share acquisition of Chatterbox qualified
as a business combination and was accounted for using the acquisition method of accounting. Accordingly, the results of Chatterbox have
been included in the consolidated financial statements of the Company from the date of acquisition, which is the date the Company obtained
control.

 

Due to the complexity associated with the valuation
process, the identification and measurement of the assets acquired, and liabilities assumed, as well as the measurement contingent consideration
is provisional and subject to adjustment on completion of the valuation process and analysis of resulting tax effects. Management will
finalize the accounting for the acquisition, specifically the intangible assets, contingent consideration, and the related tax effects,
no later than one year from the date of the acquisition and will reflect these adjustments retrospectively as required under IFRS 3. Differences
between these provisional estimates and the final acquisition accounting may occur and these differences could have a material impact
on the Company’s future financial position and results of operations.

 

The allocation of the total consideration to the
fair value of the identifiable assets acquired and liabilities assumed as at the date of the acquisition was as follows:

 

	 	 	$	 
	Cash and cash equivalents	 	 	747,785	 
	Trade receivables	 	 	256,259	 
	Other receivables	 	 	50,718	 
	Customer relationships	 	 	298,438	 
	Brand name	 	 	619,802	 
	Goodwill	 	 	3,231,125	 
	Trade and other payables	 	 	(260,919	)
	Deferred tax liabilities	 	 	(232,145	)
	 	 	 	4,711,063	 

 

Goodwill arising from the acquisition reflects
the benefits attributable to synergies, revenue growth and future market development. These benefits were not recognized separately from
goodwill because they did not meet the recognition criteria for identifiable intangible assets. Goodwill is not deductible for income
tax purposes.

 

All transaction costs associated with the acquisition
have been expensed as incurred, in the amount of $187,148 in the year ended June 30, 2021.

 

During the fiscal period ending December 31,
2021, the Company paid additional consideration related to working capital adjustments $106,837, with net post acquisition measurement
adjustments of $37,352.

 

The contingent consideration is classified as
Level 3 in the fair value hierarchy. The contingent consideration fair value is based on the present value of the estimated likely obligation.
During the fiscal period ended December 31, 2021, the Company recorded a loss on the remeasurement of contingent consideration of
$393,950 and as at December 31, 2021, the fair value of the contingent consideration was $2,638,912 (June 30, 2021 - $2,197,506).
The Company uses a scenario-based model to independently assess individual earnouts and calculate the fair value of the earnout based
on probabilities of success attributable to each individual scenario. The significant assumptions used in making the estimates are revenue
growth rate and discount rate. A 10% change in the discount rate used in the valuation of the contingent consideration as at December 31,
2021 would change the valuation of the liability by approximately $270,000 (June 30, 2021 – approximately $200,000).

 

    3

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

The Non-Controlling Interest (“NCI”)
on the transaction meets the definition of a liability as the Company is obligated to purchase the remaining 3% of common shares. The
amount payable is included in considered contingent consideration and is measured at fair value through profit or loss.

 

The contingent consideration as at December 31,
2021:

 

	 	 	Earnout
 $	 
	As at June 30, 2020	 	 	—	 
	Acquisition - Chatterbox	 	 	2,186,960	 
	Effects of foreign exchange	 	 	10,546	 
	Balance – June 30, 2021	 	 	2,197,506	 
	Loss on remeasurement of contingent consideration	 	 	393,950	 
	Effects of foreign exchange	 	 	47,456	 
	Balance – December 31, 2021	 	 	2,638,912	 
	Current	 	 	861,697	 
	Non-current	 	 	1,777,215	 

 

Impact of COVID-19

 

The outbreak of the novel strain of coronavirus,
specifically identified as “COVID-19,” has resulted in governments worldwide enacting emergency measures to combat the spread
of the virus. These measures, which include the implementation of travel bans, self-imposed quarantine periods and social distancing,
have caused material disruption to businesses globally resulting in an economic slowdown. Global equity markets have experienced significant
volatility and weakness. Governments and central banks have reacted with significant monetary and fiscal interventions designed to stabilize
economic conditions. The extent to which COVID-19 and any other pandemic or public health crisis impacts the Company’s business,
affairs, operations, financial condition, liquidity, availability of credit and results of operations will depend on future developments
that are highly uncertain and cannot be predicted with any meaningful precision, including new information which may emerge concerning
the severity of the COVID-19 virus and the actions required to contain the COVID-19 virus or remedy its impact, among others. The duration
and impact of the COVID-19 outbreak is unknown at this time, as is the efficacy of the government and central bank interventions. It is
not possible to reliably estimate the length and severity of these developments and the impact on the financial results and condition
of the Company and its operating subsidiaries in future periods.

 

Significant Events in the six months ended
December 31, 2021

 

		a)	On August 16, 2021 the Company completed the issuance of 7,896,875 common shares as part of a non-brokered
private placement at a price of $0.32 per share.  Total gross proceeds from the issuance was $2,527,000.  In addition to the
issuance of common shares, the Company also granted the investor a right to subscribe for an additional US $2,000,000 worth of common
shares between January 1, 2022 and March 31, 2022 at the greater of $0.42 per share and a discounted price based on the volume
weighted-average price of the common shares on the TSXV.  The option meets the definition of a derivative liability, and as such
was initially recognized at its fair value of $114,532.  The fair value of the liability was estimated by utilizing a Monte
Carlo simulation.  As at December 31, 2021, the Company revalued the liability relating to the derivative, and determined that
the fair value was $nil, due to decreases in the trading price of the Company’s common shares on the TSXV.  As such, the Company
has recognized a gain on revaluation of derivative liability in the consolidated statements of loss and comprehensive loss of $114,532. 
Total transaction costs consisted of $251,577 in cash. On the date of the investment, the Company purchased media credits in the amount
of $2,000,000 USD from the investor. Of this amount, $1,673,771 CAD remains in the prepaid expenses as of December 31, 2021 to be
utilized over the next fiscal year.

 

    4

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

		b)	The Q India launched two new channels, the broadcast channel, The Q Marathi, and the digital
channel The Q Kahaniya.  This is the first phase of a strategic plan, transitioning from a single popular channel with
varied broadcasting and digital outlets into a multi-tiered next generation digital media enterprise serving young India audiences with
top tier digital content and influencer talent.

		c)	During the six months ended December 31, 2021, 1,216,669 restricted share unit were redeemed for
1,216,669 common shares.

		d)	During the six months ended December 31, 2021, 129,168 share options were exercised for proceeds
of $13,333 by related parties. Upon the exercise of the share options 129,168 commons shares were issued.

		e)	During the six months ended December 31, 2021, 881,383 compensation options were exercised from proceeds
of $15,994. Upon exercise of the compensation options the Company issued 881,383 common shares and 475,691 10 cent warrants.

		f)	During the six months ended December 31, 2021, 8,862,500 10 cent warrants, 70,000 8 cent warrants
and 900,000 5 cent warrants were exercised for proceeds of $69,355. Upon the exercise of the warrants the Company issued 9,832,500 common
shares.

 

Significant Events in the year ended June 30,
2021

 

		a)	The issuance of 60,666,399 units as part of a private placement at a price of $0.03 per unit. The total
gross proceeds from the issuance was $1,820,002. Each unit is comprised of one common share of the Company, one-half of one common share
purchase warrant exercisable to purchase one common share of the Company at a price of $0.05 (a “5 Cent Warrant”).

		b)	The issuance of 41,071,560 units as part of a private placement at a price of $0.28 per unit. The total
gross proceeds from the issuance was $11,500,037. Each unit is comprised of one common share of the Company, one-half of one common share
purchase warrant exercisable to purchase one common share at a price of $0.45 (a “45 Cent Warrant”).

		c)	The issuance of 8,992,975 common shares, 2,279,401 5 Cent Warrants, 57,750 6 Cent Warrants, 332,500 8
Cent Warrants, 767,600 10 Cent Warrants, 1,258,232 12 Cent Warrants and 25,000 45 Cent Warrants as a result of the exercise of 8,992,975
compensation options were exercised for proceeds of $489,638.

		d)	During the year ended June 30, 2021, 18,903,088 5 Cent Warrants, 16,869,250 6 Cent Warrants, 4,082,510
8 Cent Warrants, 10,256,250 10 Cent Warrants and 20,425,856 12 Cent Warrants were exercised for proceeds of $5,760,937. Upon the exercise
of the warrants the Company issued 70,536,954 common shares.

		e)	The issuance of 11,258,338 common shares due to redemption of RSUs.

		f)	The issuance of 5,193,268 common share due to exercise of share options

 

Selected Annual Information

 

	 	 	Six months ended
 December 31, 2021 
 $	 	 	Year ended 
 June 30, 2021
 $	 	 	Year ended
 June 30, 2020 
 $	 
	Revenue	 	 	10,311,104	 	 	 	4,182,539	 	 	 	2,802,252	 
	Adjusted EBITDA	 	 	(1,195,962	)	 	 	(4,728,032	)	 	 	(5,415,461	)
	Net loss attributable to equity owners of the Company	 	 	(4,887,870	)	 	 	(6,965,733	)	 	 	(6,270,459	)
	Net loss per share attributable to equity owners of the Company	 	 	(0.01	)	 	 	(0.02	)	 	 	(0.04	)
	Total assets	 	 	20,611,906	 	 	 	16,368,820	 	 	 	1,670,203	 
	Total current liabilities	 	 	6,070,102	 	 	 	3,329,611	 	 	 	2,789,807	 
	Total non-current liabilities	 	 	2,616,075	 	 	 	1,974,644	 	 	 	620,795	 

 

Selected Financial Highlights

 

To supplement our consolidated financial
statements, which are prepared and presented in accordance with International Financial Reporting Standards (“IFRS”), we
present Earnings Before Income Tax Depreciation and Amortization (“Adjusted EBITDA”) which is a non-IFRS financial
measure. The presentation of non-IFRS financial measurement are not intended to be considered in isolation from, or as a
substitute for, or superior to, operating loss or net income (loss) or any other performance measures derived in accordance with
IFRS or as an alternative to net cash provided by operating activities or any other measures of cash flows or liquidity.

 

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QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

We define Adjusted EBITDA as revenue minus operating expenses excluding non-cash operating expenses of stock-based compensation, marketing
credits, depreciation and amortization. Adjusted EBITDA is used as an internal measure to evaluate the performance of our operating
segments.  We believe that information about this non-IFRS financial measure assists investors by allowing them to evaluate changes
in operating results of our business separate from non-operational factors that affect operating loss and net loss, thus providing insights
into both operations and other factors that affect reported results. A limitation of the use of Adjusted EBITDA as a performance measure
is that it does not reflect the periodic costs of certain amortizing assets used in generating revenue in our business. Furthermore,
this measure may vary among companies; thus Adjusted EBITDA as presented herein may not be comparable to similarly titled measures of
other companies.

 

The following table presents selected interim
financial information for the three months ended December 31, 2021 and 2020 and the six months ended December 31, 2021 and years
ended June 30, 2021 and 2020.

 

	 	 	Three months ended 
 December 31, 2021 
 $	 	 	Three months ended
 December 31, 2020 
 $	 
	Revenue	 	 	5,585,641	 	 	 	968,139	 
	Content and production costs	 	 	3,208,913	 	 	 	513,836	 
	Other operating expenses	 	 	2,734,379	 	 	 	779,197	 
	Total expenses	 	 	5,943,292	 	 	 	1,293,033	 
	Adjusted EBITDA	 	 	(357,651	)	 	 	(324,894	)
	Total non Cash items	 	 	2,023,770	 	 	 	193,684	 
	Interest & Taxes	 	 	45,789	 	 	 	-	 
	Net loss	 	 	(2,427,210	)	 	 	(518,578	)
	Loss per share, basic and diluted	 	 	(0.01	)	 	 	(0.01	)

 

	 	 	Six months ended 
 December 31, 2021 
 $	 	 	Year ended
 June 30, 2021
 $	 
	Revenue	 	 	10,311,104	 	 	 	4,182,539	 
	Content and production costs	 	 	6,274,275	 	 	 	4,621,827	 
	Other operating expenses	 	 	5,232,791	 	 	 	4,288,744	 
	Total expenses	 	 	11,507,066	 	 	 	8,910,571	 
	Adjusted EBITDA	 	 	(1,195,962	)	 	 	(4,728,032	)
	Non Cash items	 	 	3,537,756	 	 	 	2,534,180	 
	Interest & Taxes	 	 	45,789	 	 	 	45,240	 
	Net loss	 	 	(4,779,507	)	 	 	(7,307,452	)
	Loss per share, basic and diluted	 	 	(0.01	)	 	 	(0.02	)

 

	 	 	As at December 31, 2021	 	 	As at December, 2020	 
	 	 	$	 	 	$	 
	Cash	 	 	6,548,890	 	 	 	710,394	 
	Total assets	 	 	20,611,906	 	 	 	1,238,442	 
	Total liabilities	 	 	8,686,177	 	 	 	2,264,249	 

 

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QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Overall Financial Performance

 

REVENUE

 

For the three months ended December 31, 2021
revenue increased by $4,617,502 or 477% compared to same period prior year. The increase in revenue is primarily due to accelerated growth
of all operating business units in both India and the United States (QYOU USA, QYOU India and Chatterbox).

 

EXPENSES

 

For the three months ended December 31, 2021,
content and production costs increased by $2,695,077 or 525% compared to prior year to help fuel the revenue growth in India and the US.

 

Other operating expenses increased by $1,955,182
or 251% associated with the revenue growth and expansion of the business at all operating business units.

 

ADJUSTED EBITDA

 

For the three months ended December 31, 2021
compared to same period prior year, adjusted EBITDA decreased by $32,757 or 10% driven by higher content and production costs of $3,208,913
related to the growth of the business. This was offset by revenue strength across all operating business units and lower sales &
marketing costs.

 

NON-CASH ITEMS

 

Non-cash items comprise of stock-based compensation,
marketing credits, depreciation & amortization and the loss on remeasurement of potential consideration to be paid on the acquisition
of Chatterbox. For the three months ended December 31, 2021, non-cash items increased by $1,830,086 or 945% due to higher shared
based compensation.

 

INCOME TAXES

 

For the three months ended December 31, 2021,
income tax increased by $45,789 or 100% when compared to December 31, 2020.

 

NET LOSS

 

For the three ended December 31, 2021, net
loss increased by $1,908,632 or 368%, driven by higher operating expenses associated with the revenue growth and expansion of the business
at QYOU India.

 

CASH

 

The Company concluded the six months ended December 31,
2021 and year ended June 30, 2021 with cash of $6,548,890 (June 30, 2021 – $9,026,915).

 

Cash used in operating activities for the six
months ended December 31, 2021 was $5,462,239 compared to the year ended June 30, 2021 of $6,314,537. The decrease in cash used
in operating activities is primarily due to the increase in receivables and prepaid expenses which is in relation to the revenue growth
offset by an increase in trade payables.

 

Cash used in investing activities for the six
months ended December 31, 2021 was $380,512 and for the year ended June 30, 2021 was $1,911,030. The decrease in the cash used
in investing activities was due to reduced cash outflows related to the acquisition of Chatterbox.

 

Cash provided by financing activities for the
six months ended December 31, 2021 was $3,192,839 compared to $17,493,756 for the year ended June 30, 2021. The decrease in
cash provided by financing activities is due to the Company raising less funds through the issuance of shares and less proceeds from the
exercise of compensation options and warrants.

 

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QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Operating Segments

 

Reportable segments are reported in a manner consistent
with the internal reporting provided to the chief operating decision maker, with appropriate aggregation. The chief operating decision
maker is the Chief Executive Officer who is responsible for allocating resources, assessing performance of the reportable segment and
making key strategic decisions. The Company operates in a single segment, being the production, marketing and distribution of content
across broadcast and digital media. Segment performance is evaluated based on profit or loss and is measured consistently with profit
or loss in the financial statements.

 

The Company operates in four geographical areas,
being Canada, United States of America, Ireland and India. Revenue and assets by geography are presented below:

 

As at and for the six months ended December 31,
2021

 

	 	 	Canada	 	 	USA	 	 	Ireland	 	 	India	 	 	Intercompany	 	 	Total	 
	Revenue	 	 	164,199	 	 	 	3,192,700	 	 	 	4,801	 	 	 	8,184,256	 	 	 	(1,234,852	)	 	 	10,311,104	 
	Current assets	 	 	37,514,317	 	 	 	7,348,445	 	 	 	17,519,073	 	 	 	7,686,270	 	 	 	(55,041,013	)	 	 	15,027,092	 
	Non-current assets	 	 	789,309	 	 	 	42,406	 	 	 	85,071	 	 	 	4,668,028	 	 	 	—	 	 	 	5,584,814	 

 

As at and for the six months ended December 31,
2020

 

	 	 	Canada	 	 	USA	 	 	Ireland	 	 	India	 	 	Intercompany	 	 	Total	 
	Revenue	 	 	—	 	 	 	1,089,688	 	 	 	137,496	 	 	 	131,905	 	 	 	—	 	 	 	1,359,089	 
	Current assets	 	 	23,174,040	 	 	 	7,989,800	 	 	 	19,048,787	 	 	 	257,884	 	 	 	(49,150,005	)	 	 	1,320,506	 
	Non-current assets	 	 	412,432	 	 	 	71,181	 	 	 	93,123	 	 	 	51,594	 	 	 	—	 	 	 	628,330	 

 

For the six months ended December 31, 2021
and year ended June 30, 2021 and 2020, three customers represented 10% or more of total revenue.

 

	 	 	December 31, 2021	 	 	June 30, 2021	 	 	June 30, 2021	 
	 	 	%	 	 	%	 	 	%	 
	Customer 1	 	 	19	 	 	 	15	 	 	 	19	 
	Customer 2	 	 	11	 	 	 	14	 	 	 	17	 
	Customer 3	 	 	10	 	 	 	12	 	 	 	14	 
	Percentage of total revenue	 	 	40	 	 	 	41	 	 	 	50	 

 

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QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Review of Operations for the Three Months Ended
December 31, 2021 and 2020

 

	For the three months ended December 31,	 	2021
 $
	 	 	2020 
$	 	 	Change 
$	 	 	Change 
%	 
	Revenue	 	 	5,585,641	 	 	 	968,139	 	 	 	4,617,502	 	 	 	477	%
	OPERATING EXPENSES	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Content and productions costs	 	 	3,208,913	 	 	 	513,836	 	 	 	2,695,077	 	 	 	525	%
	Sales and marketing	 	 	827,163	 	 	 	316,503	 	 	 	510,660	 	 	 	161	%
	Legal and consulting	 	 	592,813	 	 	 	213,823	 	 	 	378,990	 	 	 	177	%
	Salaries and benefits	 	 	966,812	 	 	 	61,951	 	 	 	904,861	 	 	 	1461	%
	General and administrative	 	 	468,501	 	 	 	168,268	 	 	 	300,233	 	 	 	178	%
	Foreign exchange (gain) loss	 	 	(149,012	)	 	 	(1,275	)	 	 	(147,737	)	 	 	11587	%
	Interest and other expenses	 	 	28,102	 	 	 	19,927	 	 	 	8,175	 	 	 	41	%
	Total operating expenses	 	 	5,943,292	 	 	 	1,293,033	 	 	 	4,650,259	 	 	 	360	%
	Adjusted EBITDA	 	 	(357,651	)	 	 	(324,894	)	 	 	(32,757	)	 	 	-10	%
	Marketing	 	 	437,920	 	 	 	—	 	 	 	437,920	 	 	 	nmf	 
	Share-based compensation	 	 	1,235,420	 	 	 	138,355	 	 	 	1,097,065	 	 	 	793	%
	Loss on remeasurement of contingent consideration	 	 	393,950	 	 	 	—	 	 	 	393,950	 	 	 	nmf	 
	Gain on remeasurement of derivatives	 	 	(114,532	)	 	 	—	 	 	 	(114,532	)	 	 	nmf	 
	Depreciation and amortization	 	 	71,012	 	 	 	55,329	 	 	 	15,683	 	 	 	28	%
	Loss before income taxes	 	 	(2,381,421	)	 	 	(518,578	)	 	 	(1,862,843	)	 	 	359	%
	Income tax expense	 	 	45,789	 	 	 	—	 	 	 	45,789	 	 	 	nmf	 
	Net loss	 	 	(2,427,210	)	 	 	(518,578	)	 	 	(1,908,632	)	 	 	-368	%

 

The following discussion
includes an explanation of the primary factors in changes in operations for the three months ended December 31, 2021 and 2020. Less
significant changes are not articulated.

 

Revenue

 

For the three months ended December 31, 2021,
revenue increased $4,617,502 or 477% compared to the three months ended December 31, 2020, driven by significant revenue growth in
all three operating business units.

 

Three customers individually representing greater
than 10% of the Company’s revenue represented 40% of total revenue recognized for the six months ended December 31, 2021, as
compared to 41% for the year ended June 30, 2021 and 50% for the year ended June 30, 2020.

 

Content and Production
Costs

 

Content and production costs represent the costs
of sales of earning the Company’s revenue and is comprised of content development, production expenses and channel delivery expenses.
In India, the Company has produced over 1,200 hours of programming compared to 400 in the prior year.

 

For the three ended December 31, 2021, content
and production costs increased by $2,695,077 or 477% as compared to the three months December 31, 2020. As a percentage of total
operating expenses, content and production costs were 54% same period current year versus 40% in prior year. As a percentage of sales,
content and production costs were 57% this period versus prior period of 53% in prior year.

 

    9

     

    

 

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Operating Costs

 

Selling, general and administrative costs represented
48% of total operating expenses for the three months ended December 31, 2021 compared to 59% for same period prior year. Selling,
general and administrative costs increased $2,094,744 or 275% mainly contributed to higher salaries and benefits to support the growth
of customer and supplier relationships, combined with cost related to higher sales.

 

During the three months ended December 31,
2021, sales and marketing costs are $510,660 higher or 161% when compared to same period prior year related to higher sales.

 

Legal and consulting costs increased by $378,990
or 177% for the three ended December 31, 2021 and 2020 respectively. With the success and revenue growth in India, there were legal
costs required to support the growth of customer and supplier relationships. Legal and consulting costs will fluctuate from period to
period based on the nature of the transactions the Company undertakes.

 

Salaries and benefits costs increased by $904,861
or 1461% for the three months ended December 31, 2021 when compared to same period prior year. The increase in salaries and benefit
costs is primarily due to the growth of operations in all operating business units.

 

General and administrative costs increased by
$300,233 or 178% for the three ended December 31, 2021 compared to prior year related to growth of business operations as mentioned.

 

Foreign Exchange (Gain) Loss

 

Foreign exchange during
the three months ended December 31, 2021 was a gain of $149,012 compared to the three months ended December 31, 2020 of $1,275.
The change in foreign exchange gain is a result of fluctuating exchange rates from transactions incurred in currencies other than the
functional currency of the Company or its subsidiaries.

 

Share-Based Compensation

 

Share-based compensation
increased by $1,097,065 or 793% for the three months ended December 31, 2021 when compared to the three months ended December 31,
2020 due to the vesting of granted options and share based compensation to certain directors and their holding corporations as compensation
for services provided to the Company.

 

Depreciation

 

Depreciation increased by $15,683 or 28% for the
three months ended December 31, 2021 compared same period prior year due to lower property and equipment and right-of use asset balances.

 

Loss on remeasurement of contingent consideration

 

The contingent consideration that is payable to
the sellers of Chatterbox is revalued each reporting period. The contingent consideration fair value is based on the present value of
the estimated likely obligation. During the fiscal period ended December 31, 2021, the Company recorded a loss on the remeasurement
of contingent consideration of $393,950 and as at December 31, 2021, the fair value of the contingent consideration was $2,638,912
(June 30, 2021 of $2,197,506). The Company uses a scenario-based model to independently assess individual earnouts and calculate
the fair value of the earnout based on probabilities of success attributable to each individual scenario. The significant assumptions
used in making the estimates are revenue growth rate and discount rate. A 10% change in the discount rate used in the valuation of the
contingent consideration as at December 31, 2021 would change the valuation of the liability by approximately $270,000 (June 30,
2021 – approximately $200,000).

 

Review of Financial Condition as at December 31,
2021

 

The following is a comparison
of the financial position of the Company as at December 31, 2021, to the financial position of the Company as at December 31,
2020.

 

    10

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Cash and Cash Equivalents

 

Cash as at December 31,
2021 $6,548,890, compared to $710,394 as at December 31, 2020, representing an increase of $5,838,496. The use of cash is primarily
due to prepaying for channel distribution, investing in original content in India and increased Accounts Receivable tied to the revenue
increase. Refer to “Liquidity and capital resources” section for the detailed discussion provided.

 

Trade and Other Receivables

 

Trade and other receivables
increased by $3,806,441 or 1171% as at December 31, 2021, compared to December 31, 2020. The increase is primarily due to the
revenue growth in all operating business units.

 

Property and Equipment

 

Property and equipment
increased by $51,300 or 96% as at December 31, 2021, over the balance as at December 31, 2020. The increase can be attributed
to depreciation expense, partially offset by additions.

 

Intangible Asset

 

A summary of the Company’s
intangible assets is as follows:

 

	 	 	Brand QYOU

    $	 	 	Capitalized

    development 
 $	 	 	Brand

    Chatterbox
 $	 	 	Customer

    relationships
 $	 	 	Total

    $	 
	As at June 30, 2020	 	 	90,474	 	 	 	993,870	 	 	 	—	 	 	 	—	 	 	 	1,084,344	 
	Acquisition - Chatterbox	 	 	—	 	 	 	—	 	 	 	619,802	 	 	 	298,438	 	 	 	918,240	 
	Effects of foreign exchange	 	 	(3,583	)	 	 	—	 	 	 	2,989	 	 	 	1,439	 	 	 	845	 
	As at June 30, 2021	 	 	86,891	 	 	 	993,870	 	 	 	622,791	 	 	 	299,877	 	 	 	2,003,429	 
	Effects of foreign exchange	 	 	(1,820	)	 	 	—	 	 	 	13,450	 	 	 	6,476	 	 	 	18,106	 
	As at December 31, 2021	 	 	85,071	 	 	 	993,870	 	 	 	636,241	 	 	 	306,353	 	 	 	2,021,535	 

 

	Accumulated amortization	 	Brand QYOU

 $	 	 	Capitalized
 development 

$	 	 	Brand 

Chatterbox 

$	 	 	Customer

 relationships

 $	 	 	Total 

$	 
	As at June 30, 2020	 	 	—	 	 	 	993,870	 	 	 	—	 	 	 	—	 	 	 	993,870	 
	Amortization	 	 	—	 	 	 	—	 	 	 	—	 	 	 	2,429	 	 	 	2,429	 
	Effects of foreign exchange	 	 	—	 	 	 	—	 	 	 	—	 	 	 	(102	)	 	 	(102	)
	As at June 30, 2021	 	 	—	 	 	 	993,870	 	 	 	—	 	 	 	2,327	 	 	 	996,197	 
	Amortization	 	 	—	 	 	 	—	 	 	 	—	 	 	 	25,326	 	 	 	25,326	 
	Effects of foreign exchange	 	 	—	 	 	 	—	 	 	 	—	 	 	 	2,073	 	 	 	2,073	 
	As at December 31, 2021	 	 	—	 	 	 	993,870	 	 	 	—	 	 	 	29,726	 	 	 	1,023,596	 

 

	Net book value	 	Brand QYOU

 $	 	 	Capitalized
 development 

$	 	 	Brand

 Chatterbox

 $	 	 	Customer

 relationships

 $	 	 	Total

 $	 
	As at June 30, 2020	 	 	90,474	 	 	 	—	 	 	 	—	 	 	 	—	 	 	 	90,474	 
	As at June 30, 2021	 	 	86,891	 	 	 	—	 	 	 	622,791	 	 	 	297,550	 	 	 	1,007,232	 
	As at December 31, 2021	 	 	85,071	 	 	 	—	 	 	 	636,241	 	 	 	276,627	 	 	 	997,939	 

 

    11

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Right of Use Assets

 

Right of use assets increased
by $331,736 or 79% as at December 31, 2021, over the balance as at December 31, 2020. The increase can be attributed to new
lease additions.

 

Goodwill

 

The Company recognized
goodwill on the acquisition of Chatterbox. Goodwill as at December 31, 2021 was $3,399,639 compared to nil as at December 31,
2020.

 

Trade and Other Payables

 

Trade and other payables increased by $3,147,127
or 203% as at December 31, 2021, compared to same period prior year. The increase can be attributed primarily to the increase in
overall activity of the business.

 

Contingent Consideration

 

The Company recognized
a contingent consideration on the acquisition of Chatterbox. The current and non-current portion of the contingent liability as at December 31,
2021 was $861,697 and $1,777,215 respectively.

 

Lease Liabilities

 

Current portion of lease
liabilities increased by $107,095 or 79% and the non-current portion of lease liabilities increased by $242,309 or 77% over the balance
as at December 31, 2020. The increase is primarily due to lease additions.

 

Borrowings

 

Current portion of borrowings
decreased by $162,957 or 95% and non-current portion of borrowings decreased by $31,448 or 37%, over the balance as at December 31,
2020.

 

Share Capital and
Warrants

 

		[a]	During the six months ended December 31, 2019, the Company completed the issuance of 36,000,000 units
as part of a private placement at a price of $0.05 per unit. The total gross proceeds from the issuance was $1,800,000. Each unit is comprised
of one common share of the Company, one-half of a purchase warrant exercisable at a price of $0.06 (a “6 Cent Warrant”) and
one-half of a purchase warrant exercisable at a price of $0.10 (a “10 Cent Warrant”).

 

Each whole 6 Cent Warrant is exercisable
to purchase one common share in the capital of the Company at a price of $0.06 for a period of one year following the closing date. Each
whole 10 Cent Warrant is exercisable to purchase one common share in the capital of the Company at a price of $0.10 for a period of two
years following the closing date. The fair value of each 6 Cent Warrant is $0.013 per warrant and $0.01 per 10 Cent Warrant; based on
the relative fair value of the shares issued and the warrants, calculated using the Black-Scholes options pricing model with a market
price per common share of $0.055 on the date of grant, a risk-free interest rate of 1.58%, an expected annualized volatility of 65% and
expected dividend yield of 0%. The fair value of all the warrants is $279,821 as calculated using the Black-Scholes options pricing model.

 

Transaction costs consisted of $140,468
in cash and issuance of 2,266,000 compensation options. Each compensation option is exercisable into one unit until September 30,
2021 at a price of $0.05. Total fair value of the compensation options was determined to be $41,283. The fair value of the compensation
units was determined using the Black-Scholes options pricing model with a market price per compensation unit of $0.05, a risk-free interest
rate of 1.58%, an expected annualized volatility of 65% and expected dividend yield of 0%.

 

		[b]	On February 11, 2020, the Company completed the issuance of 6,000,000 units as part of a private
placement at a price of $0.06 per unit. The total gross proceeds from the issuance was $360,000. Each unit is comprised of one common
share of the Company and one purchase warrant exercisable at a price of $0.08 (a “8 Cent Warrant”).

 

Each 8 Cent Warrant is exercisable
to purchase one common share in the capital of the Company at a price of $0.08 for a period of two year following the closing date. The
fair value of each 8 Cent Warrant is $0.015 per warrant; based on the relative fair value of the shares issued and the warrants, calculated
using the Black-Scholes options pricing model with a market price per common share of $0.055 on the date of grant, a risk-free interest
rate of 1.51%, an expected annualized volatility of 68% and expected dividend yield of 0%. The fair value of the warrants is $66,710 as
calculated using the Black-Scholes options pricing model.

 

    12

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Transaction costs consisted of $41,098
in cash and issuance of 420,000 compensation options to the agents in connection with the transaction. Each compensation option is exercisable
into one unit until February 11, 2022 at a price of $0.06. Total fair value of the compensation options was determined to be $8,290.
The fair value of the compensation units was determined using the Black-Scholes options pricing model with a market price per compensation
unit of $0.06, a risk-free interest rate of 1.51%, an expected annualized volatility of 68% and expected dividend yield of 0%.

 

		[c]	During the period ending June 30, 2020, 26,938,175 warrants and 2,046,753 compensation options expired
in accordance with their terms.

 

		[d]	On March 23, 2020, the Company issued 4,315,832 common shares to certain directors and their holding
corporations as compensation for services provided to the Company valued at $129,475.

 

		[e]	On January 14, 2020, 500,000 warrants were exercised at $0.06 per warrant into 500,000 common shares.

 

		[f]	During the three months ended September 30, 2020, the Company completed the issuance of 60,666,399
units of the Company as part of a private placement at a price of $0.03 per unit. The total gross proceeds from the issuance was $1,820,002.
Each unit is comprised of one common share of the Company and one-half of one common share purchase warrant exercisable to purchase one
common share at a price of $0.05 (a “5 Cent Warrant”).

 

Each 5 Cent Warrant is exercisable
to purchase one common share in the capital of the Company at a price of $0.05 per 5 Cent Warrant Share until June 30, 2022. The
fair value of each 5 Cent Warrant is $0.01 per warrant, calculated using the Black-Scholes option pricing model with a market price per
common share of $0.035 on the date of grant, a risk-free interest rate of 0.24%, an expected annualized volatility of 76% and expected
dividend yield of 0%.

 

Total transaction costs consisted of
$161,145 in cash and issuance of 5,549,973 compensation options to the agents in connection with the transaction. Each compensation option
is exercisable into one unit until June 30, 2022 at a price of $0.05. Total fair value of the compensation options was determined
to be $89,386. The fair value of the compensation units was determined using the Black-Scholes options pricing model with a market price
per compensation unit of $0.035, a risk-free interest rate of 0.24%, an expected annualized volatility of 76% and expected dividend yield
of 0%.

 

		[g]	During the three months ended March 31, 2021, the Company completed the issuance of 41,071,560 units
of the Company as part of a private placement at a price of $0.28 per unit. The total gross proceeds from the issuance was $11,500,037.
Each unit is comprised of one common share of the Company and one-half of one common share purchase warrant exercisable to purchase one
common share at a price of $0.45 (a “45 Cent Warrant”).

 

Each 45 Cent Warrant is exercisable
to purchase one common share in the capital of the Company at a price of $0.45 per 45 Cent Warrant Share until February 25, 2023.
The fair value of each 45 Cent Warrant is $0.1837 per warrant; calculated using the Black-Scholes options pricing model with a market
price per common share of $0.315 on the date of grant, a risk-free interest rate of 0.32%, an expected annualized volatility of 131% and
expected dividend yield of 0%.

 

Total transaction costs consisted of
$2,942,270 in cash and issuance of 3,285,724 compensation options to the agents in connection with the transaction. Each compensation
option is exercisable into one unit until February 25, 2023 at a price of $0.28. Total fair value of the compensation options was
determined to be $993,666. The fair value of the compensation units was determined using the Black-Scholes options pricing model with
a market price per common share of $0.315, a risk-free interest rate of 0.32%, an expected annualized volatility of 131% and expected
dividend yield of 0%.

 

		[h]	During the year ended June 30, 2021, 8,992,975 compensation options were exercised for proceeds of
$489,638. Upon exercise of the compensation options the Company issued 8,992,975 common shares, 2,279,401 5 Cent Warrants, 57,750 6 Cent
Warrants, 332,500 8 Cent Warrants, 767,600 10 Cent Warrants, 1,258,232 12 Cent Warrants and 25,000 45 Cent Warrants.

 

    13

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

During the year ended June 30,
2021, 18,903,088 5 Cent Warrants, 16,869,250 6 Cent Warrants, 4,082,510 8 Cent Warrants, 10,256,250 10 Cent Warrants and 20,425,856 12
Cent Warrants were exercised for proceeds of $5,760,937. Upon the exercise of the warrants the Company issued 70,536,954 common shares.

 

		[i]	During the year ended June 30, 2021, 11,258,338 restricted share units were redeemed for 11,258,338
common shares.

 

		[j]	During the year ended June 30, 2021, 5,193,268 share options were exercised for proceeds of $285,172.
Upon the exercise of the share options 5,193,268 common shares were issued.

 

		[k]	During the year ended June 30, 2021, the Company issued 83,333 common shares to a non-related party
resulting in a recognition of $34,583 share-based compensation expense.

 

		[l]	On August 16, 2021 the Company completed the issuance of 7,896,875 common shares as part of a non-brokered
private placement at a price of $0.32 per share.  Total gross proceeds from the issuance was $2,527,000.  In addition to the
issuance of common shares, the Company also granted the investor a right to subscribe for an additional US $2,000,000 worth of common
shares between January 1, 2022 and March 31, 2022 at the greater of $0.42 per share and a discounted price based on the volume
weighted-average price of the common shares on the TSXV.  The option meets the definition of a derivative liability, and as such
was initially recognized at its fair value of $114,532.  The fair value of the liability was estimated by utilizing a Monte
Carlo simulation.  As at December 31, 2021, the Company revalued the liability relating to the derivative, and determined that
the fair value was $nil, due to decreases in the trading price of the Company’s common shares on the TSXV.  As such, the Company
has recognized a gain on revaluation of derivative liability in the consolidated statements of loss and comprehensive loss of $114,532. 
Total transaction costs consisted of $251,577 in cash. On the date of the investment, the Company purchased media credits in the amount
of $2,000,000 USD from the investor. Of this amount, $1,673,771 CAD remains in the prepaid expenses as of December 31, 2021 to be
utilized over the next fiscal year.

 

		[m]	During the six months ended December 31, 2021, 881,383 compensation options were exercised from proceeds
of $15,994. Upon exercise of the compensation options the Company issued 881,383 common shares and 475,691 10 cent warrants.

 

During the six months ended December 31,
2021, 8,862,500 10 cent warrants, 70,000 8 cent warrants and 900,000 5 cent warrants were exercised for proceeds of $69,355. Upon the
exercise of the warrants the Company issued 9,832,500 common shares.

 

		[n]	During the six months ended December 31, 2021, 1,216,669 restricted share unit were redeemed for
1,216,669 common shares.

 

		[o]	During the six months ended December 31, 2021, 129,168 share options were exercised for proceeds
of $13,333 by related parties. Upon the exercise of the share options 129,168 commons shares were issued.

 

Selected Unaudited Consolidated Quarterly Financial Information

 

The following table presents selected unaudited
consolidated quarterly financial information for each of the eight quarters indicated, as prepared in accordance with IFRS.

 

	 	 	Dec. 31,
    2021	 	 	Sept.
    30, 2021 
$	 	 	Jun. 30,
    2021 
$	 	 	Mar. 31,
    2021 
$	 	 	Dec. 31,
    2020 
$	 	 	Sept.
    30, 2020 
$	 	 	Jun. 30,
    2020 
$	 	 	Mar. 31,
    2020 
$	 
	Total Revenue	 	 	5,585,641	 	 	 	4,725,463	 	 	 	2,614,899	 	 	 	208,551	 	 	 	968,139	 	 	 	390,950	 	 	 	364,280	 	 	 	887,898	 
	Operating Expenses	 	 	7,967,062	 	 	 	7,077,760	 	 	 	5,656,311	 	 	 	2,761,440	 	 	 	1,486,717	 	 	 	1,540,283	 	 	 	2,195,034	 	 	 	1,946,120	 
	Net loss attributable to:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Equity owners of the Company	 	 	(2,634,586	)	 	 	(2,253,284	)	 	 	(2,911,609	)	 	 	(2,472,646	)	 	 	(483,523	)	 	 	(1,097,955	)	 	 	(1,728,663	)	 	 	(1,008,261	)
	Non-controlling interest	 	 	207,376	 	 	 	(99,013	)	 	 	(175,043	)	 	 	(80,243	)	 	 	(35,055	)	 	 	(51,378	)	 	 	(102,091	)	 	 	(49,961	)
	Net loss per share - basic and
    diluted	 	 	(0.01	)	 	 	(0.01	)	 	 	(0.01	)	 	 	(0.01	)	 	 	(0.00	)	 	 	(0.00	)	 	 	(0.01	)	 	 	(0.01	)

 

    14

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Liquidity and capital
resources

 

	 	 	As at December 31, 2021	 	 	As at June 30, 2021	 
	 	 	$	 	 	$	 
	Current assets	 	 	15,027,092	 	 	 	11,665,841	 
	Current liabilities	 	 	6,070,102	 	 	 	3,329,611	 
	Working capital	 	 	8,956,990	 	 	 	8,336,230	 
	Total assets	 	 	20,611,906	 	 	 	16,368,820	 
	Total liabilities	 	 	8,686,177	 	 	 	5,304,255	 
	Total Shareholders' equity	 	 	11,925,729	 	 	 	11,064,565	 

 

Working capital is defined as current assets less
current liabilities.

 

QYOU’s capital requirements consist primarily
of working capital necessary to fund operations and support a growing business. Sources of funds available to meet these requirements
include existing cash balances, cash flow from operations and capital raised through equity financings. QYOU must generate sufficient
revenue from operations to attract additional investment from the capital markets; failure to do so would adversely impact QYOU’s
ability to pay current liabilities.

 

As of December 31, 2021, the Company had
a working capital of $8,956,990 compared to $8,336,230 as at June 30, 2021. The increase is primarily due to increase in cash related
to financing activities.

 

Cash Flow Activity

 

Cash used in operating activities for the six
months ended December 31, 2021 was $5,462,239 compared to the year ended June 30, 2021 of $6,314,537. The decrease in cash used
in operating activities is primarily due to the increase in trade receivables, prepaid expenses offset by an increase in trade payables.
Cash used in operating activities for the year ended June 30, 2021, was $6,314,537 compared to cash used in the year ended June 30,
2020, of $2,587,629. The increase in cash used in operating activities is primarily due to prepaying for channel distribution, investing
in original content in India and increased accounts receivables, and other increases in working capital to support the revenue growth.
The net loss for the six months ended December 31, 2021 included non-cash expenses of share-based compensation of $2,284,236. All
operating business units are on track to meet the Adjusted EBITDA expectation and to reduce cash requirement set out on the Company’s
business plan.

 

Cash used in investing activities for the six
months ended December 31, 2021 was $380,512 and for the year ended June 30, 2021 was $1,911,030. The decrease in the cash used
in investing activities was due to reduced cash outflows related to the acquisition of Chatterbox. Cash used in investing activities for
the year ended June 30, 2021, was $1,911,030 compared to cash used in the year ended June 30, 2020, of $38,814. Cash used in
investing activities was higher for the year ended June 30, 2021, as a result of the Chatterbox acquisition.

 

Cash provided by financing activities for the
six months ended December 31, 2021 was $3,192,839 compared to $17,493,756 for the year ended June 30, 2021. The decrease in
cash provided by financing activities is due to the Company raising less funds through the issuance of shares and less proceeds from the
exercise of compensation options and warrants. Cash provided by financing activities for the year ended June 30, 2021, was $17,493,756
compared to cash provided in the year ended June 30, 2020, of $2,426,721. The increase in cash provided by financing activities is
due to the Company raising higher funds through the issuance of shares which were at a significantly higher price than in the previous
year and warrants and proceeds from exercise of compensation options and warrants in fiscal 2021 relative to fiscal 2020.

 

Liquidity and Cash Resource Requirements

 

The Financial Statements have been prepared on
the basis of accounting principles applicable going concern, which assumes that the Company will continue in operation for the foreseeable
future and will be able to realize its assets and discharge its liabilities in the normal course of operations. The Financial Statements
do not include any adjustments to the amounts and classification of assets and liabilities that would be necessary should the Company
be unable to continue as a going concern.

 

    15

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Commitments

 

As at December 31, 2021, the Company did
not have any commitments other than those reported in the financial statements.

 

Off-Balance Sheet Arrangements

 

The Company has no off-balance sheet arrangements other than those
described under commitments above.

 

Transactions between Related Parties

 

The related party transactions entered into by
the Company during the six months ended December 31, 2021, were comprised of the following:

 

Compensation expense for the Company’s key
management personnel for the six months ended December 31, 2021, the years ended June 30, 2021 and 2020 is as follows:

 

	 	 	Six months ended	 	 	Year ended	 	 	Year ended	 
	 	 	December 31, 2021	 	 	June 30, 2021	 	 	June 30, 2020	 
	 	 	$	 	 	$	 	 	$	 
	Salaries, benefits and consulting fees	 	 	1,098,156	 	 	 	1,263,607	 	 	 	1,260,913	 
	Share-based payments	 	 	1,374,329	 	 	 	1,508,966	 	 	 	592,157	 
	 	 	 	2,472,485	 	 	 	2,772,573	 	 	 	1,853,070	 

 

Included in trade and other payables is $167,125 (2021 - $34,052; 2020
 – $27,089) owing to executives for expense reimbursement and sales commissions.

 

Significant Accounting Policies and Critical Accounting Estimates

 

We describe our significant accounting policies
and critical accounting estimates in Note 2 and Note 3 of the Financial Statements.

 

Financial Instruments and Risk Management

 

The Company’s financial instruments consist
of cash and cash equivalents, trade receivables, other receivables, borrowings and trade and other payables. The carrying value of the
Company’s financial instruments approximates fair value due to their immediate or short-term maturity. The Company does not use
derivative financial instruments to manage existing exposures.

 

In the six months ended December 31, 2021,
there was no material change to the nature of risks arising from or classification of financial instruments, or related risk management
objectives.

 

Risks and Uncertainties

 

The results of operations and financial condition
of the Company are subject to a number of risks and uncertainties, and are affected by a number of factors outside of the control of management.
An investment in the Company’s securities involves risks. Before making an investment decision with respect to our securities, you
should carefully consider the risks and uncertainties described elsewhere in this MD&A and those described under the heading “Risk
Factors” in the Company’s annual information form and in other publicly available disclosure documents filed by the Company
on SEDAR (www.sedar.com). The risks and uncertainties described in the documents referred to in the preceding sentence and in other documents
filed by us with Canadian securities regulatory authorities are not the only ones we may face. Those risks and uncertainties, together
with additional risks and uncertainties not currently known to us or that we may deem immaterial, could impair our business, financial
condition and results of operations. The market price of our securities could decline if one or more of these risks and uncertainties
develop into actual events, and you may lose all or part of your investment.

 

    16

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Currency Risk

 

Foreign currency risk arises on financial instruments
that are denominated in a currency other than the functional currency in which they are measured. The Company’s primary exposure
with respect to foreign currencies is from USD and Indian Rupee denominated cash and other payables. A 1% change in the foreign exchange
rates would not result in any significant impact to the financial statements. The Company mitigates the risk via currency hedging if deemed
required.

 

Interest Rate Risk

 

Interest rate risk is the risk that the fair value
or future cash flows of a financial instrument will fluctuate because of changes in market interest rates. The Company is not exposed
to a material interest rate risk as at December 31, 2021.

 

Other Price Risk

 

Other price risk is the risk that the fair value
or future cash flows of a financial instrument will fluctuate because of changes in market prices (other than those arising from interest
rate risk or currency risk), whether those changes are caused by factors specific to the individual financial instrument or its issuer,
or factors affecting all similar financial instruments traded in the market. The Company is not exposed to other price risks as at December 31,
2021.

 

Credit Risk

 

Credit risk is the risk of financial loss to the
Company if a customer or counterparty to a financial instrument fails to meet its contractual obligations and arises principally from
deposits with banks and outstanding receivables. The Company trades only with recognized, creditworthy third parties. The Company performs
credit checks for all customers who wish to trade on credit terms. As at December 31, 2021, two customers represented 37% (2021 -
34.9%; 2020 – 76.5%) of the outstanding trade receivable balance. As at December 31, 2021, the Company recorded a provision
of $32,238 for expected credit loss (2021 - $120,456; 2020 – $nil).

 

The Company does not hold any collateral as security,
but mitigates this risk by dealing only with what management believes to be financially sound counterparties and, accordingly, does not
anticipate significant loss for non-performance.

 

The aging of trade receivables is as follows:

 

	 	 	December 31, 2021

 $
	 	 	June 30, 2021 
$	 
	Current	 	 	2,336,188	 	 	 	1,450,307	 
	1 to 30 days	 	 	571,824	 	 	 	574,589	 
	31 to 60 days	 	 	929,652	 	 	 	77,737	 
	> 60 days	 	 	326,033	 	 	 	173,839	 
	 	 	 	4,163,697	 	 	 	2,276,472	 
	Less: credit loss impairment	 	 	32,238	 	 	 	120,456	 
	Total trade receivables	 	 	4,131,459	 	 	 	2,156,016	 

 

    17

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Liquidity risk

 

Liquidity risk is the risk that the Company will
not be able to meet its financial obligations as they become due. The Company’s exposure to liquidity risk is dependent on the Company’s
ability to raise additional financing to meet its commitments and sustain operations. The Company mitigates liquidity risk by management
of working capital, cash flows and the issuance of share capital.

 

The Company is obligated to the following contractual
maturities of undiscounted cash flows:

 

	 	 	 	 	 	 	 	 	 	 	Contractual cash flows 	 
	 	 	Carrying amount	 	 	Total contractual

    cash flows	 	 	Year 1	 	 	Year 2	 	 	Year 3	 	 	Year 4	 	 	Year 5 and
    beyond	 
	 	 	$	 	 	$	 	 	$	 	 	$	 	 	$	 	 	$	 	 	$	 
	Trade and other payables	 	 	4,700,239	 	 	 	4,700,239	 	 	 	4,700,239	 	 	 	—	 	 	 	—	 	 	 	—	 	 	 	—	 
	Lease liabilities	 	 	800,833	 	 	 	462,966	 	 	 	151,922	 	 	 	162,943	 	 	 	85,730	 	 	 	57,556	 	 	 	4,815	 
	Contingent consideration	 	 	2,638,912	 	 	 	2,514,370	 	 	 	815,157	 	 	 	835,522	 	 	 	863,691	 	 	 	—	 	 	 	—	 
	Borrowings	 	 	60,613	 	 	 	312,006	 	 	 	11,176	 	 	 	11,176	 	 	 	11,176	 	 	 	11,176	 	 	 	267,302	 

 

Fair values

 

The carrying values of cash and cash equivalents,
trade receivables, other receivables, borrowings and trade and other payables approximate the fair values due to the short-term nature
of these items. The risk of material change in fair value is not considered to be significant due to a relatively short-term nature. The
carrying value of borrowings approximate the fair value and change risk of material change in fair value is not considered to be significant.
The Company does not use derivative financial instruments to manage this risk.

 

Financial instruments recorded at fair value on
the consolidated statements of financial position are classified using a fair value hierarchy that reflects the significance of the inputs
used in making the measurements. The Company categorizes its fair value measurements according to a three-level hierarchy. The hierarchy
prioritizes the inputs used by the Company’s valuation techniques. A level is assigned to each fair value measurement based on the
lowest-level input significant to the fair value measurement in its entirety. The three levels of the fair value hierarchy are defined
as follows:

 

		●	Level 1 – Unadjusted quoted prices as at the measurement date for identical assets or liabilities
in active markets.

 

		●	Level 2 – Observable inputs other than quoted prices included in Level 1, such as quoted prices
for similar assets and liabilities in active markets; quoted prices for identical or similar assets and liabilities in markets that are
not active; or other inputs that are observable or can be corroborated by observable market data.

 

		●	Level 3 – Significant unobservable inputs, which are supported by little or no market activity.
The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs
when measuring fair value.

 

The fair value hierarchy requires the use of observable
market inputs whenever such inputs exist. A financial instrument is classified to the lowest level of the hierarchy for which a significant
input has been considered in measuring fair value.

 

The contingent consideration is recognized as
Level 3.

 

Disclosure of Equity and Outstanding Share Data

 

The Company’s authorized share capital currently
consists of an unlimited number of First Preferred Shares, Second Preferred Shares and Common Shares. As of the date hereof, there are
408,289,641 Common Shares, nil First Preferred Shares and nil Second Preferred Shares issued and outstanding. As of the date hereof, the
Company also has issued and outstanding:

 

	Share options	 	 	37,947,990	 
	Compensation options	 	 	4,140,899	 
	RSUs	 	 	14,183,320	 
	Warrants	 	 	33,098,585	 

 

    18

     

    

 

QYOU Media Inc.

Management’s Discussion and Analysis

As at December 31, 2021 and June 30, 2021

 

 

Subsequent Events

 

From January 1, 2022 to April 28, 2022,
16,664 share options were exercised for total proceeds of $1,250, resulting in the issuance of 16,664 common shares to related parties.

 

From January 1, 2022 to April 28, 2022,
2,561,990 warrants were exercised for total proceeds of $196,949, resulting in the issuance of 2,561,990 common shares. Of the total,
2,294,990 8 Cent Warrants were exercised for total proceeds of $183,599, and there is no expired warrant. 267,000 5 Cent Warrants were
exercised for total proceeds of $13,350.

 

On March 30, 2022, 4,316,673 RSUs were redeemed
for 4,316,673 common shares. Of the total, 3,316,670 RSUs were redeemed by related parties.

 

On March 31, 2022, Brand Capital International
(“BCI”), the strategic investment arm of Bennett, Coleman & Co. Ltd. d/b/a The Times of India Group, selected not
to exercise an additional purchase right under the current terms, which is under negotiation.

 

On April 8, 2022, 2,185,000 share options
were granted to certain employees, officers and consultants of the Company pursuant to the Company’s share option plan. The share
options are exercisable at a price $0.21 per share option, vest on a monthly basis for a period of 4 years and expire 5 years from the
grant date. Of the total share options granted, 850,000 were issued to related parties. 550,000 RSUs were granted to certain employees,
officers and consultants of the Company. One third of RSUs granted vest on each of the first three anniversaries of the date of grant.
Of the total RSUs, 100,000 were issued to related parties.

 

Investor Information

 

Stock Exchange Listing

 

The Common Shares of the Company are listed on
the TSXV under the symbol “QYOU”.

 

Transfer Agent and Registrar

 

Computershare Investor Services Inc.

 

Auditors

 

MNP LLP

 

Investor Relations

 

If you have inquiries, please visit our website
at www.theqyou.com or contact: shareholder@qyoutv.com

 

    19Exhibit 4.4

 

 

 

 

NOTICE OF ANNUAL GENERAL AND SPECIAL MEETING
AND

MANAGEMENT INFORMATION CIRCULAR

WITH RESPECT TO THE ANNUAL GENERAL AND SPECIAL

MEETING OF SHAREHOLDERS OF

 

QYOU MEDIA INC.

 

TO BE HELD ON JUNE 29, 2022

 

     

     

    

 

QYOU MEDIA INC.

NOTICE OF ANNUAL
GENERAL AND SPECIAL MEETING OF SHAREHOLDERS TO BE HELD ON JUNE 29, 2022

 

TAKE NOTICE THAT an annual general and special
meeting (the “Meeting”) of the shareholders of QYOU MEDIA INC. (the “Corporation”) will be held at the offices
of Wildeboer Dellelce LLP, Wildeboer Dellelce Place, Suite 800, 365 Bay Street, Toronto, Ontario, M5H 2V1 on June 29, 2022 at
11:00 a.m. (Toronto time) for the following purposes:

 

		1.	to receive the audited consolidated financial statements of the Corporation as at and for the fiscal period
ended December 31, 2021, together with the report of the auditors thereon;

 

		2.	to elect directors of the Corporation to hold office until the close of business of the next annual meeting
of the Corporation’s shareholders;

 

		3.	to re-appoint MNP LLP as auditors of the Corporation to hold office until the close of business of the
next annual meeting of the Corporation’s shareholders and to authorize the directors of the Corporation to fix the auditors’
remuneration;

 

		4.	to consider and, if deemed, advisable, approve, with or without variation, a special resolution authorizing
an amendment to the articles of the Corporation to consolidate the issued and outstanding common shares of the Corporation on the basis
of a consolidation ratio to be selected by the board of directors of the Corporation within a range between two (2) pre-consolidation
shares to one (1) post-consolidation share and forty (40) pre-consolidation shares to one (1) post-consolidation share;

 

		5.	to consider and, if deemed advisable, approve and confirm, with or without variation, by ordinary resolution,
the Corporation’s amended and restated stock option plan, including the reservation for issuance thereunder of all unallocated options,
rights and other entitlements in accordance with the rules of the TSX Venture Exchange (the “TSXV”);

 

		6.	to consider and, if deemed advisable, approve and confirm, with or without variation, by ordinary resolution
of Disinterested RSU Shareholders (as defined below), the Corporation’s amended and restated restricted share unit plan, including
the reservation for issuance thereunder of all unallocated restricted share units, rights and other entitlements in accordance with the
rules of the TSXV;

 

		7.	to consider and, if deemed, advisable, approve and confirm, with or without variation, by ordinary resolution,
the amendments to By-law No. 1-A of the Corporation, including the removal of the Canadian residency requirement of directors of
the Corporation; and

 

		8.	to transact such other business as may be properly brought before the Meeting or any adjournment thereof.

 

Information relating to the items described above
is set forth in the accompanying Management Information Circular of the Corporation.

 

The Corporation will deliver this notice of meeting
and the accompanying Management Information Circular and form of proxy (collectively, the “Meeting Materials”) to shareholders
by posting the Meeting Materials online at www.qyoumedia.com/#investors in accordance with the notice and access notification mailed to
shareholders of the Corporation. The use of the notice and access procedures under applicable securities laws reduces the Corporation’s
printing and mailing costs.

 

     

     

    

 

The Meeting Materials will be available online
at www.qyoumedia.com/investors as of May 24, 2022 and will remain on the website for one full year thereafter. The Meeting Materials
will also be available under the Corporation’s profile on SEDAR at www.sedar.com. All shareholders of the Corporation will receive
a notice and access notification containing information on how to obtain electronic and paper copies of the Meeting Materials in advance
of the Meeting. Shareholders wishing to receive paper copies of the Meeting Materials can request same from the Corporation by calling
647-283-4595. The Corporation will mail paper copies of the Meeting Materials to requesting shareholders at no cost to them within three
business days of their request, if such requests are made before the Meeting.

 

Only shareholders
of record as of May 18, 2022, the record date, are entitled to receive notice of and to vote at the Meeting. Shareholders
who wish to vote at the Meeting must attend the Meeting or deposit an instrument of proxy in accordance with the instructions set forth
below and in the accompanying Management Information Circular.

 

This year, out
of an abundance of caution, to proactively deal with the unprecedented public health impact of the coronavirus disease known as COVID-19,
and its variants, and to mitigate risks to the health and safety of our communities, shareholders, employees and other stakeholders,
the Corporation strongly encourages all shareholders to vote by proxy in advance of the Meeting rather than attending in person.
Health and safety guidelines and instructions from health authorities will be enforced at the Meeting, which may include attendance capacity
limits. The Corporation will also be providing an option to view the Meeting in a virtual format. Registered shareholders and
proxyholders will be able to attend the Meeting in person or virtually, but there will be no option to vote virtually. Non-registered
shareholders who have not appointed themselves as proxyholder will not be able to attend the Meeting in person, but may view the Meeting
virtually. The Meeting will be viewable online at https://wildlaw-ca.zoom.us/j/82188500166?pwd=Rll4OWdDWTg3ek00b3FEV1VTaXBJUT09.
Inside the accompanying management information circular, you will find important information and detailed instructions about how to participate
in the Meeting.

 

DATED at Toronto,
Ontario this 19th day of May, 2022.

 

	 	By Order of the Board of Directors

 

	 	(signed) “Curt Marvis”

	 	Curt Marvis 

 Chief Executive Officer

 

IMPORTANT

 

It is desirable
that as many shares as possible be represented at the Meeting. If you do not expect to attend the Meeting and would like your shares
represented, please complete the instrument of proxy that was sent to you and return it as soon as possible in the envelope provided
for that purpose. To be valid, all instruments of proxy must be delivered to the Proxy Department of Computershare Investor Services
Inc., 100 University Avenue, 8th Floor, Toronto, Ontario, Canada M5J 2Y1 (facsimile (866) 249-7775) no later than 11:00 a.m. (Toronto
time) on June 27, 2022 or at least 48 hours, excluding Saturdays, Sundays and statutory holidays, before any adjournment or postponement
of the Meeting. Late instruments of proxy may be accepted or rejected by the chair of the Meeting in his or her discretion but he or
she is under no obligation to accept or reject any particular late instrument of proxy. As an alternative to completing and submitting
an instrument of proxy, you may vote electronically on the internet at www.investorvote.com or by telephone by contacting
Computershare Investor Services Inc. at 1-866-732-8683. Shareholders who wish to vote using the internet or by telephone should follow
the instructions in the instrument of proxy mailed to such shareholder.

 

     

    4

    

 

QYOU MEDIA INC.

 

INFORMATION CIRCULAR

 

PURPOSE OF SOLICITATION

 

Information in this Management Information Circular
(the “Circular”) is given as of the 18th day of May, 2022, except as otherwise indicated herein. Unless otherwise
indicated, dollar amounts are expressed in Canadian dollars.

 

NOTICE AND ACCESS

 

QYOU Media Inc. (the “Corporation”)
has elected to deliver the materials in respect of the Meeting (as hereinafter defined) pursuant to the notice and access provisions of
National Instrument 54-101 – Communication with Beneficial Owners of Securities of a Reporting Issuer (“NI 54-101”)
which came into force on February 11, 2013 (“Notice and Access”). Notice and Access is a set of rules that reduces
the volume of materials that must be physically mailed to shareholders by allowing issuers to deliver meeting materials to shareholders
electronically by providing shareholders with access to these materials online.

 

In accordance with the Notice and Access provisions,
a notice and a form of proxy or voting instruction form (together, the “Notice Package”) has been sent to all shareholders
informing them that this Circular is available online and explaining how this Circular may be accessed, in addition to outlining relevant
dates and matters to be discussed at the Meeting. The Notice of Meeting (as hereinafter defined), the Circular and the financial statements
(collectively, the “Proxy-Related Materials”) have been made available online to shareholders of the Corporation at www.qyoumedia.com/investors
and under the Corporation’s profile on SEDAR (the System for Electronic Document Analysis and Retrieval) at www.sedar.com. The Corporation
will indirectly send the Notice Package to Non-Registered Holders (as hereinafter defined).

 

For the Meeting, the Corporation is using Notice
and Access delivery procedures for both registered and non-registered (or beneficial) shareholders. Neither registered shareholders nor
Non-Registered Holders will receive a paper copy of this Circular unless they contact the Corporation after it is posted, in which case
the Corporation will mail this Circular within three business days of any request provided the request is made prior to the Meeting. Shareholders
wishing to receive paper copies of the Proxy-Related Materials can request same from the Corporation by calling 647-283-4595. The Corporation
must receive your request prior to 5:00 p.m. (Toronto time) on June 15, 2022 to ensure you will receive paper copies in advance
of the deadline to submit your vote.

 

PROXY RELATED INFORMATION

 

Solicitation of Proxies

 

This Circular is provided in connection with the
solicitation of proxies by management of QYOU Media Inc. (the “Corporation”) for use at the annual general and special meeting
(the “Meeting”) of the holders (“Shareholders”) of common shares of the Corporation (“Common Shares”).
The Meeting will be held at the offices of Wildeboer Dellelce LLP, Wildeboer Dellelce Place, Suite 800, 365 Bay Street, Toronto,
Ontario, M5H 2V1 on Wednesday, June 29, 2022 at 11:00 a.m. (Toronto time), or at such other time or place to which the Meeting
may be postponed or adjourned, for the purposes set forth in the Notice of Meeting accompanying this Circular (the “Notice”).

 

     

    5

    

 

It is expected that the solicitation will be primarily
by mail, but proxies may also be solicited personally, by advertisement or by telephone by regular employees of the Corporation without
special compensation, at nominal cost. The costs of solicitation will be borne by the Corporation. The Corporation will pay the reasonable
expenses of persons who are the registered but not beneficial owners of Common Shares for forwarding copies of the Notice Package to non-objecting
beneficial owners. The Corporation will provide, without cost to such persons, upon request to the Corporate Secretary of the Corporation,
additional copies of the foregoing documents required for this purpose.

 

Contained in the Notice Package is a form of proxy
for use at the Meeting (the “Instrument of Proxy”). Each Shareholder who is entitled to attend at Shareholders’ meetings
is encouraged to participate in the Meeting and Shareholders are urged to vote on matters to be considered at the Meeting or by proxy.

 

Virtual Meeting Viewing

 

This year, out of
an abundance of caution, to proactively deal with the unprecedented public health impact of the coronavirus known as COVID-19 and its
variants, and to mitigate risks to the health and safety of our communities, Shareholders, employees and other stakeholders, the
Corporation strongly encourages all shareholders to vote by proxy in advance of the Meeting rather than attending in person. Health
and safety guidelines and instructions from health authorities will be enforced at the Meeting, which may include attendance capacity
limits. The Corporation will also be providing an option to view the Meeting in a virtual format, as set out below, though voting will
not be permitted virtually.

 

The Meeting will be able to be viewed virtually
via the Zoom meeting platform. To access the Meeting, Shareholders will have three options: through an Internet browser; through the Zoom
application; or via teleconference.

 

OPTION 1: Using your Internet browser

 

Click this link to join the Zoom webinar directly
via your browser:

https://wildlaw-ca.zoom.us/j/82188500166?pwd=Rll4OWdDWTg3ek00b3FEV1VTaXBJUT09

 

This allows participants to bypass the Zoom application
download process and join a meeting directly from their browser. This is a workaround for participants who are unable to download, install,
or run applications. Note that the meeting experience from the browser may be limited.

 

OPTION 2: Using your Zoom application

 

Visit http://www.zoom.com or access the Zoom application
on your computer or smartphone

1. Click ‘Join a Meeting’ (Browser)
or ‘Join’ (Mobile or Desktop Application)

2. Enter Webinar
ID 821 8850 0166 into the Meeting ID box

3. Enter your name

4. Click ‘Join’

5. Enter the password: 841737

 

OPTION 3: Dial in to the AGM (audio only):

 

Dial (for higher quality, dial
a number based on your current location):

Canada:
+1 647 374 4685 or +1 647 558 0588 or +1 778 907 2071 or +1 204 272 7920 or +1 438 809 7799 or +1 587 328 1099

US
(Houston): +1 346 248 7799

US (New York):
+1 929 205 6099

US (San Jose):
+1 669 900 6833

US (Tacoma):
+1 253 215 8782

US (Washington
D.C.): +1 301 715 8592

US (Chicago):
+1 312 626 6799

Webinar
ID: 821 8850 0166

Participant
ID: Not required (just press #)

Passcode:
841737

International
numbers available: https://wildlaw-ca.zoom.us/u/kyE326hIq

 

     

    6

    

 

It is the Shareholder’s responsibility to
ensure connectivity during the meeting and the Company encourages its Shareholders to allow sufficient time to log in to the Meeting before
it begins.

 

Any Shareholders wishing to view materials that
may be presented at the Meeting by the Company’s management will need to join the meeting through an Internet browser or the Zoom
application.

 

Appointment, Time for Deposit and Revocation of Proxies

 

Appointment of a Proxy

 

Those Shareholders
who wish to be represented at the Meeting by proxy must complete and deliver a proper form of proxy to the Proxy Department of Computershare
Investor Services Inc., 100 University Avenue, 8th Floor, Toronto, Ontario, Canada M5J 2Y1 (facsimile (866) 249-7775). As
an alternative to completing and submitting a proxy for use at the Meeting, a Shareholder may vote electronically on the internet at
www.investorvote.com or by telephone by contacting Computershare Investor Services Inc. at 1-866-732-8683.
Votes cast electronically or by telephone are in all respects equivalent to, and will be treated in the same manner as, votes cast via
a paper Instrument of Proxy. Shareholders who wish to vote using internet or by telephone should follow the instructions provided in
the Instrument of Proxy contained in the Notice Package. Votes cast electronically or by telephone must be submitted no later than 11:00
a.m. (Toronto time) on June 27, 2022 or at least 48 hours, excluding Saturdays, Sundays and statutory holidays, before any
adjournment or postponement of the Meeting.

 

The persons named
as proxyholders in the Instrument of Proxy contained in the Notice Package are directors or officers of the Corporation and are representatives
of the Corporation’s management for the Meeting. A Shareholder who wishes to appoint some other person (who need not be a Shareholder)
as his, her or its representative at the Meeting may do so by either: (i) crossing out the names of the management nominees AND legibly
printing the other person’s name in the blank space provided in the Instrument of Proxy included in the Notice Package; or (ii) completing
another valid form of proxy. In either case, the completed form of proxy must be delivered to the Corporate Secretary of the Corporation,
at the place and within the time specified herein for the deposit of proxies. A Shareholder who appoints a proxy who is someone
other than the management representatives named in the Instrument of Proxy should notify the nominee of the appointment, obtain the nominee’s
consent to act as proxy, and provide instructions on how Common Shares are to be voted. The nominee should bring personal identification
to the Meeting. The form of proxy should be dated and executed by the Shareholder or an attorney authorized in writing, with proof of
such authorization attached (where an attorney executed the proxy form).

 

In order to validly
appoint a proxy, Instruments of Proxy must be received by the Proxy Department of Computershare Investor Services Inc., 100 University
Avenue, 8th Floor, Toronto, Ontario, Canada M5J 2Y1 (facsimile (866) 249-7775) no later than 11:00 a.m. (Toronto time) on
June 27, 2022 or at least 48 hours, excluding Saturdays, Sundays and statutory holidays, before any adjournment or postponement of
the Meeting. After such time, the chair of the Meeting may accept or reject a form of proxy delivered to him or her in his or her
discretion but is under no obligation to accept or reject any particular late Instrument of Proxy.

 

     

    7

    

 

Non-Registered Holders

 

The information
set forth in this section is of significant importance to many Shareholders as a substantial number of Shareholders do not hold Common
Shares in their own name and thus are considered non-registered beneficial shareholders. Only registered holders of Common
Shares or the persons they appoint as their proxyholder are permitted to vote at the Meeting. However, in many cases, Common Shares beneficially
owned by a person (a “Non-Registered Holder”) are registered either: (i) in the name of an intermediary (an “Intermediary”)
(including, among others, banks, trust companies, securities dealers, brokers and trustees or administrators of self-administered RRSPs,
RRIFs, RESPs, TFSAs and similar plans) that the Non-Registered Holder deals with in respect of the Common Shares; or (ii) in the
name of a clearing agency (such as the Canadian Depository for Securities Limited) of which the Intermediary is a participant. Non-Registered
Holders should note that only proxies deposited by Shareholders whose names appear on the records of the Corporation as the registered
holders of Common Shares can be recognized and acted upon at the Meeting. In accordance with the requirements of the Canadian Securities
Administrators (the “CSA”), the Corporation will have distributed copies of the Notice Package to the clearing agencies and
Intermediaries for onward distribution to Non-Registered Holders. If you are a Non-Registered Holder, your Intermediary will be the entity
legally entitled to vote your Common Shares at the Meeting. Common Shares held by an Intermediary can only be voted upon the instructions
of the Non-Registered Holder. Without specific instructions, Intermediaries are prohibited from voting Common Shares.

 

Applicable regulatory policy requires Intermediaries
to seek voting instructions from Non-Registered Holders in advance of the Meeting. Often, the form of proxy supplied to a Non-Registered
Holder by its Intermediary is identical to the form of proxy provided to registered Shareholders; however, its purpose is limited to instructing
the registered Shareholder how to vote on behalf of the Non-Registered Holder. The majority of Intermediaries now delegate responsibility
for obtaining instructions from clients to Broadridge Financial Solutions, Inc. (“Broadridge”). Broadridge typically
mails a scannable voting instruction form in lieu of the form of proxy. The Non-Registered Holder is requested to complete and return
the voting instruction form to Broadridge by mail or facsimile. Alternatively, the Non-Registered Holder may call a toll-free telephone
number or access the internet to provide instructions regarding the voting of Common Shares held by the Non-Registered Holder. Broadridge
then tabulates the results of all instructions received and provides appropriate instructions respecting the voting of Common Shares to
be represented at the Meeting. A Non-Registered Holder receiving a voting instruction form cannot use that voting instruction form to
vote Common Shares directly at the Meeting, as the voting instruction form must be returned as directed by Broadridge well in advance
of the Meeting in order to have such Common Shares voted.

 

Non-Registered Holders should ensure that instructions
respecting the voting of their Common Shares are communicated in a timely manner and in accordance with the instructions provided by their
Intermediary or Broadridge, as applicable. Every Intermediary has its own mailing procedures and provides its own return instructions
to clients, which should be carefully followed by Non-Registered Holders in order to ensure that their Common Shares are voted at the
Meeting.

 

Although a Non-Registered Holder may not be recognized
directly at the Meeting for the purpose of voting Common Shares registered in the name of their Intermediary, a Non-Registered Holder
may attend the Meeting as proxyholder for the Intermediary and vote the Common Shares in that capacity. Non-Registered Holders who
wish to attend the Meeting and indirectly vote their Common Shares as a proxyholder, should enter their own names in the blank space on
the form of proxy or voting instruction form provided to them by their Intermediary and/or Broadridge, as applicable, and return the same
in accordance with the instructions provided by their Intermediary and/or Broadridge, as applicable, well in advance of the Meeting.

 

The purpose of the above-noted procedures is to
permit Non-Registered Holders to direct the voting of the Common Shares that they beneficially own. Non-Registered Holders should carefully
follow the instructions and procedures of their Intermediary or Broadridge, as applicable, including those regarding when and where the
form of proxy or voting instruction form is to be delivered.

 

     

    8

    

 

Pursuant to NI 54-101, the Corporation is distributing
copies of proxy-related materials in connection with the Meeting indirectly to non-objecting beneficial owners of Common Shares. The Corporation
is relying on the Notice and Access delivery procedures to distribute copies of Proxy-Related Materials in connection with the Meeting.
See information under the heading “Notice and Access”. The Corporation has determined not to pay the fees and costs
of Intermediaries for their services in delivering Meeting Materials to objecting beneficial owners in accordance with NI 54-101. 
As a result, objecting beneficial owners will not receive the Meeting Materials unless the objecting beneficial owners’ Intermediary
assumes the costs of delivery.

 

Revoking a Proxy

 

A Shareholder who
has validly given a proxy may revoke it for any matter upon which a vote has not already been cast by the proxyholder appointed in the
proxy. In addition to revocation in any other manner permitted by law, a proxy may be revoked with an instrument in writing signed and
delivered to either the offices of counsel to the Corporation at Wildeboer Dellelce LLP, Wildeboer Dellelce Place, Suite 800, 365
Bay Street, Toronto, Ontario, M5H 2V1, at any time up to and including the last business day preceding the date of the Meeting, or any
adjournment thereof at which the proxy is to be used, or deposited with the chair of the Meeting on the day of the Meeting, or any adjournment
thereof. The document used to revoke a proxy must be in writing and completed and signed by the Shareholder or his or her attorney authorized
in writing or, if the Shareholder is a corporation, under its corporate seal or by an officer or attorney thereof duly authorized. As
well, a Shareholder who has given a proxy may attend the Meeting in person (or where the Shareholder is a corporation, its authorized
representative may attend), revoke the proxy (by indicating such intention to the chair of the Meeting before the proxy is exercised)
and vote in person at the Meeting (or withhold from voting). If a Shareholder has voted on the internet or by telephone and wishes to
change such vote, such Shareholder may vote again through such means before 11:00 a.m. (Toronto time) on June 27, 2022,
or at least 48 hours, excluding Saturdays, Sundays and statutory holidays, before any adjournment or postponement of the Meeting.

 

Signature on Proxies

 

The Instrument of Proxy must be executed by the
Shareholder or his or her duly appointed attorney authorized in writing or, if the Shareholder is a corporation, by a duly authorized
officer whose title must be indicated. An Instrument of Proxy signed by a person acting as attorney or in some other representative capacity
should indicate that person’s capacity (following his or her signature) and should be accompanied by the appropriate instrument
evidencing qualification and authority to act (unless such instrument has been previously filed with the Corporation).

 

Voting of Proxies

 

Each Shareholder may instruct his, her or its
proxyholder on how to vote his, her or its Common Shares by completing the blanks on the Instrument of Proxy. Common Shares represented
by the Instrument of Proxy included in the Notice Package will be voted or withheld from voting on any motion, by ballot or otherwise,
in accordance with any indicated instructions. In the absence of such direction, such Common Shares will be voted IN FAVOUR OF PASSING
THE RESOLUTIONS DESCRIBED IN THE INSTRUMENT OF PROXY AND BELOW. If any amendment or variation to the matters identified in the Notice
is proposed at the Meeting or any adjournment or postponement thereof, or if any other matters properly come before the Meeting or any
adjournment or postponement thereof, the Instrument of Proxy included in the Notice Package confers discretionary authority to vote on
such amendments or variations or such other matters according to the best judgment of the appointed proxyholder. As at the date of this
Circular, the management of the Corporation knows of no such amendments or variations or other matters to come before the Meeting.

 

     

    9

    

 

Unless
otherwise stated, Common Shares represented by a valid Instrument of Proxy will be voted in favour of: (i) the election of
nominees set forth in this Circular except where a vacancy among such nominees occurs prior to the Meeting, in which
case, such Common Shares may be voted in favour of another nominee in the proxyholder’s discretion; (ii) the
re-appointment of MNP LLP (“MNP”) as auditors of the Corporation and the authorization of the board of directors of the
Corporation (the “Board”) to fix their remuneration; (iii) the special resolution approving the Share Consolidation
Resolution (as hereinafter defined); (iv) the ordinary resolution approving and confirming the Corporation’s amended and
restated stock option plan; (v) the ordinary resolution of Disinterested RSU Shareholders (as hereinafter defined) approving
and confirming the Corporation’s amended and restated restricted share unit plan; and (vi) the ordinary resolution
approving the Amended and Restated By-Law (as hereinafter defined) of the Corporation.

 

All references to Shareholders in this Circular
and the Instrument of Proxy and Notice are to registered Shareholders unless specifically stated otherwise.

 

VOTING SHARES AND PRINCIPAL HOLDERS THEREOF

 

The Corporation is authorized to issue an unlimited
number of First Preferred Shares, Second Preferred Shares and Common Shares, without nominal par value. As of the date hereof, there
are 408,293,807 Common Shares, nil First Preferred Shares and nil Second Preferred Shares issued and outstanding. Holders of the Common
Shares are entitled to vote at the Meeting on the basis of one vote for each Common Share held.

 

The holders of Common
Shares of record at the close of business on the record date, set by the Board to be May 18, 2022 (the “Record Date”),
are entitled to vote such Common Shares at the Meeting on the basis of one vote for each Share.

 

The bylaws of the Corporation provide that one
(1) person present and representing, in person at the Meeting or by proxy, not less than five percent (5%) of the issued Common Shares
entitled to vote constitutes a quorum for a meeting of Shareholders of the Corporation.

 

To the knowledge of the directors and executive
officers of the Corporation, as at the close of business on the Record Date, there are no persons who beneficially own, control or direct,
directly or indirectly, ten percent (10%) or more of the outstanding Common Shares.

 

PARTICULARS OF MATTERS TO BE ACTED UPON

 

To the knowledge
of the Board, the only matters to be placed before the Meeting are those matters set forth in the Notice of Meeting relating to: (i) receipt
of the audited consolidated financial statements of the Corporation for the fiscal period ended December 31, 2021 (the “Fiscal
Period”) and the auditor’s report thereon; (ii) the election of directors until the close of business of the next annual
meeting of Shareholders; (iii) the re-appointment of auditors to hold office until the close of business of the next annual meeting
of the Corporation’s Shareholders and the authorization of the directors of the Corporation to fix the auditors’ remuneration;
(iv) the special resolution approving of an amendment to the articles of the Corporation to effect a consolidation of all the issued
and outstanding Common Shares on the basis of a consolidation ratio to be selected by the Board within a range between two (2) pre-consolidation
Common Shares to one (1) post-consolidation Common Shares and forty (40) pre-consolidation Common Shares to one (1) post-consolidation
Common Shares; (v) the ordinary resolution approving and confirming the Corporation’s amended and restated stock option plan,
including the reservation for issuance thereunder of all unallocated options, rights and other entitlements in accordance with the rules of
the TSX Venture Exchange (“TSXV”); (vi) the ordinary resolution of Disinterested RSU Shareholders approving and confirming
the Corporation’s amended and restated restricted share unit plan, including the reservation for issuance thereunder of all unallocated
restricted share units, rights and other entitlements in accordance with the rules of the TSXV; and (vii) the ordinary
resolution approving the amended and restated By-Law No. 1-A of the Corporation (the “Amended and Restated By-Law”).

 

     

    10

    

 

   I. Receipt of Financial Statements

 

The directors will
place before the Meeting the audited consolidated financial statements for the Fiscal Period, together with the auditor’s
report thereon. Receipt at the Meeting of the financial statements of the Corporation for the Fiscal Period and the auditors’ report
thereon will not constitute approval or disapproval of any matters referred to therein.

 

   II. Election of Directors

 

The articles of the Corporation provide for a
minimum of three and a maximum of 12 directors. The number of directors to be elected at the Meeting has been fixed at five (5) and
there are presently five (5) directors of the Corporation, each of whose term of office expires at the Meeting.

 

It is proposed that the persons named below will
be nominated at the Meeting. The management designees, if named as proxy, will vote in favour of the election of said persons to the
Board. Management does not contemplate that any of such nominees will be unable to serve as directors; however, if, for any reason, any
of the proposed nominees do not stand for election or are unable to serve as such, proxies in favour of management designees will be voted
for another nominee in their discretion unless the shareholder has specified in his, her or its proxy that his, her or its Common Shares
are to be withheld from voting in the election of directors. Subject to the approval of the TSXV, as applicable, each director elected
will hold office until the Corporation’s next annual meeting of Shareholders or until his or her successor is duly elected or appointed
pursuant to the by-laws of the Corporation.

 

The following information relating to the nominees
as directors is based on information furnished by the respective nominees to the Corporation. The following table sets out the names
of persons proposed to be nominated by management for election as a director; all positions and offices in the Corporation held by them
and the periods during which they have served as a director; their principal occupation for the last five years; and the number of Common
Shares beneficially owned or controlled, directly or indirectly, which control or direction is exercised by or over them, as at the date
of this Circular. The Corporation has an Audit Committee, the members of which are also identified below. 

 

	Name and Place of 

Residence	Position with QYOU and Date 

First Appointed to the Board

 (if applicable)	Principal Occupation and 

Positions During the Last Five 

Years	Number and Percentage

 of Common Shares 

Beneficially Owned or 

Controlled(1)
	Steven Beeks   

California, USA  	Director  

 (November 1, 2018)  	Currently an entertainment consultant and previously the Chief Operating Officer and President, Motion Picture Group of Lionsgate Entertainment.	680,577(2)
 

0.17%  
	Damian Lee(3)
 Ontario, Canada 	Director   

(May 3, 2017)  	Has been a director, writer and producer in the film and television industry for over thirty years.	871,666 

0.21%  
	Curt Marvis  

 California, USA  	Chief Executive Officer,   

Director   

(March 13, 2017)  	Chief Executive Officer (formerly Co-Chief Executive Officer) of QYOU Media Inc. since December 2016. President of QYOU Media Holdings Inc. (formerly “QYOU Media Inc.”) since June 2015. Prior thereto, President of Digital Media at Lionsgate from April 2008 to June 2013. 	4,966,667
   

1.22%  
	G. Scott Paterson(3)
 Ontario, Canada	Chairman of the Board,   

Director   

(March 13, 2017)  	Principal, Paterson Partners, a venture capital entity focused on media and Fintech since 2002. 	28,689,492(4)
 

7.03%  
	Catherine Warren(3)   

British Columbia and 

Alberta   

Canada  	Director   

(March 13, 2017)  	Chief Executive Officer of Innovate Edmonton since December 20220.

                                                                                 

                                                                                President of FanTrust Entertainment Strategies since 2001.

                                                                                 

                                                                                Chief Executive Officer of Vancouver Economic Commission 2018-2020.  
	1,028,334   

0.25%  

 

     

    11

    

 

Notes:

 

		(1)	Percentages are based on 408,293,807 Common
                                            Shares issued and outstanding as the date hereof. Information as to the number of Common
                                            Shares beneficially owned, or over which control or direction is exercised, directly or indirectly,
                                            not being within the direct knowledge of the Corporation, has been furnished by the respective
                                            directors individually or obtained from the System for Electronic Disclosure by Insiders
                                            and may include Common Shares owned or controlled by spouses and/or children of such individuals
                                            and/or companies controlled by such individuals or their spouses and/or children.
		(2)	297,243 of such Common Shares held in the
                                            name of Beeks Revocable Trust, over which Mr. Beeks exercises control.
		(3)	Member of the Audit Committee.
		(4)	2,939,764 of such Common Shares held in the
                                            name of Patstar Inc., a company controlled by Mr. Paterson. The number of Common Shares
                                            owned by Mr. Paterson does not include any Common Shares held by The G. S. Paterson
                                            Family Trust as Mr. Paterson is not a trustee nor does he exert any control over The
                                            G. S. Paterson Family Trust.

 

Biographies of Directors

 

Biographical information regarding the foregoing
nominees for election as a director of the Corporation is set forth below:

 

Steven Beeks

 

Steve Beeks has over 35 years of experience in
the entertainment industry, most recently spending 20 years with Lionsgate, until December 2017 (including 6 years with a predecessor
company, Artisan Entertainment), where he served as COO of the corporation as well as President, Motion Picture Group.

 

Mr. Beeks was a key strategist in executing
Lionsgate’s growth initiatives, both organic and through acquisition.  He coordinated all aspects of film production,
acquisition and distribution, and oversaw film portfolio investment, production, acquisition and distribution (over $1 billion in investment
each year), and oversaw an operation of over 400 employees.  In just over five years, Lionsgate’s film slate grossed approximately
$10 billion at the global box office and every annual film slate in the 14 years was significantly profitable.  Mr. Beeks
acquired and distributed substantial libraries of content, amassing a library of over 16,000 titles, one of the largest in the industry,
over his time with Lionsgate.

 

In addition to motion picture responsibilities,
he directly managed worldwide home entertainment and television licensing and distribution operations.  The home
entertainment box-office-to-home-entertainment conversion rate was consistently the top of the industry, and in spite of Lionsgate maintaining
a domestic theatrical box office market share of approximately 7-8% on average, Lionsgate’s home entertainment market share
averaged 10-12%. This was due to a focus on library management as well as being known as the best third-party distributor in the industry.

 

Mr. Beeks also directly oversaw international
expansion in the UK through acquisition of an existing distributor, and managed the UK and Latin American operations.

 

     

    12

    

 

From 1998 to 2003, Mr. Beeks served as EVP
and President, Home Entertainment at Artisan Entertainment, as an integral member of the management group that was recruited for a “turn-around”
situation by Bain Capital, which had acquired what was then known as LIVE Entertainment and took it private.  He was part of the
team that restructured the company, managed it for growth and positioned for a transaction; acquired by Lionsgate in 2003.

 

He previously held positions of President, Home
Entertainment, Hallmark Entertainment from 1994 to 1998, EVP and President, Home Entertainment at Republic Pictures from 1987 to 1994
and Director, Studio Operations for the Walt Disney Company from 1985 to 1987.

 

He holds an MBA from The Harvard Business School
and a BS Industrial Engineering from Cal Poly, San Luis Obispo.

 

Damian Lee

 

Damian Lee is a thirty-year veteran of the film
and television industry. He produced and directed over one hundred television sports specials before commencing a career in feature films.
To date, Mr. Lee has written, produced and/or directed over fifty feature films, some of which have spawned profitable and entertaining
sequels. Ski School, a perennial teen favorite, went into sequel, Watchers went into four sequels, and he took over the Death Wish franchise.

 

Each such film produced requires a full audit,
and Mr. Lee has worked with each of the major accounting firms and many accountants in the process and preparation of such audits.
The films Mr. Lee has produced have an aggregate budget in excess of $200 million and Mr. Lee has supervised and worked with
a number of financiers, from large lending institutions to private investors, in financing these budgets.

 

Mr. Lee has cast many notable actors in their
first feature film roles including Jim Carrey, Hayden Christensen, Jason Priestly, Kim Coates and Nina Dobrev. As a producer, career highlights
include Woman Wanted starring Holly Hunter and Kiefer Sutherland, which won Best Feature Film at the Slamdunk Film Festival and Best Independent
Feature Film at the Ajjiic International Film Festival; Fun, which won two Special Jury Awards at the Sundance Film Festival; King of
Sorrow starring Kim Coates, which premiered at the World Film Festival in Montreal; The Poet, which won Best Director at the Staten Island
Film Festival and Best Cinematography at the Boston International Film Festival; and Sacrifice, starring Cuba Gooding Jr., Christian Slater
and Kim Coates.

 

In the past nine years Mr. Lee has written
and directed three films for Sony, including A Dark Truth, starring Andy Garcia, Forest Whitaker, Eva Longoria and Kim Coates, which won
Best Picture at the Boston International Film Festival; Breakout, starring Brendan Fraser, Dominic Purcell and Ethan Suplee; and A Fighting
Man starring Dominic Purcell, James Caan, Famke Janssen and Lou Gossett Jr.

 

Mr. Lee has also been involved in various
capacities with a number of junior companies. He is the former President and Chief Executive Officer of Noble House Entertainment Inc.,
a former Audit Committee member of Bontan Corporation, a former member of the Directors Guild of Canada and a former member of the board
of directors of Findore Gold Resources Ltd. Mr. Lee has a BA from the University of Guelph.

 

Curt Marvis

 

Curt Marvis is the Chief Executive Officer of
the Corporation and Co-Founder of QYOU Media, is employed full time with the Corporation and is responsible for day-to-day business operations
including strategy, marketing initiatives, financing and developing key industry partnerships.

 

     

    13

    

 

Mr. Marvis previously served as Lionsgate’s
President of Digital Media, helping the company evolve into a leading next-generation film entertainment studio. Reporting to Lionsgate’s
top management team, Mr. Marvis was responsible for guiding the company’s portfolio of digital businesses including Lionsgate’s
broad spectrum of digital delivery agreements for its filmed entertainment content. In addition, Mr. Marvis successfully launched
original content channels on YouTube, original series in partnership with Hulu and Machinima and several social and mobile games based
on iconic Lionsgate properties such as Dirty Dancing and Weeds.

 

Prior to joining Lionsgate, Mr. Marvis was
Co-Founder and Chief Executive Officer of CinemaNow Inc., a leader in digital distribution and technology with investors including Microsoft
Corporation, Cisco Systems, Lionsgate, Dish Network Corp and Menlo Ventures.

 

Mr. Marvis previously served as President
of publicly-held game developer 7th Level, Inc. (Nasdaq: SEVL), leading its successful restructuring into delivery of web-based technology
applications. At 7th Level, he helped create and implement leading web-based business partnerships with Microsoft, Real Networks, GeoCities,
broadcast.com, IBM and MTV and helped orchestrate a merger to create Learn2.com. Mr. Marvis was also co-founder of multimedia
startup Powerhouse Entertainment and served one year on the IBM Multimedia Task Force creating strategic plans for IBM in its continued
development of interactive software. From 1984 to 1994, Mr. Marvis was Co-Founder and Chief Executive Officer of The Company, an
award winning and highly successful production company for music videos and commercials. Mr. Marvis is a recipient of the Michael
Jackson Video Vanguard award from MTV.

 

G. Scott Paterson

 

Mr. Paterson, 58, is a well-known investor
focused on Media and Fintech.

 

In the ‎media space,
Mr. Paterson was the second investor in Lionsgate Entertainment (NYSE:LGF.A) when the company was founded in 1997. He served as a
member of the Board of Directors for 21 years including as Chair of the Audit & Risk Committee and today serves as a Director
of Lions Gate Entertainment Canada Corp. Mr. Paterson co-founded JumpTV in 2005, orchestrated, as Chair & CEO, the
company’s $71 million 2006 IPO led by Morgan Stanley, merged the company with NeuLion in 2008, becoming Vice Chair at the time.
NeuLion/JumpTV was sold to Endeavour in 2018 for US $250 million. Mr. Paterson earned a Certificate in Entertainment Law from Osgoode
Hall Law School in 2014 and holds an active ACTRA membership. He also serves as a Board member of the Canadian Film Centre’s
Idea Boost Program and previously served as a Trustee of the Art Gallery of Ontario. He is currently the Lead Director of Giftagram Inc.,
a rapidly growing e-commerce mobile gifting app and corporate gifting solution.

 

Mr. Paterson was
a Top 40 Under 40, has been a TedTalk speaker, had a chapter dedicated to him in Peter C. Newman‎’s Titans,
has been profiled in Time Magazine as ‘One of Canada’s 21st Century Leaders’, has been profiled in Newsweek
as ‘One of 17 People to Watch Globally’, was awarded Western University’s Purple & White top Alumni
Award and has been a speaker on behalf of countless organizations such as Mastercard, EY Entrepreneur of the Year and the
National Angel Capital Organization.

 

In the financial
services arena, in the mid -1990s, as Chair & CEO, Mr. Paterson built Yorkton Securities into Canada’s leading
technology and media investment bank raising over $3 billion, as lead underwriter, and an additional $9 billion, as managing
underwriter, for technology, Internet, and media, film & entertainment companies. Mr. Paterson has also
served as Chair of the Toronto Venture Stock Exchange, Vice Chair of the Toronto Stock Exchange, a Governor of the Investment
Dealers Association, a Director of the Canadian Investor Protection Fund and a Director of the Canadian Securities Institute.
Mr. Paterson co-founded Symbility Solutions in 2004 which was sold to Corelogic, Inc (NYSE:CLGX) in 2018 for $161 million.
In 2015, he co-founded FutureVault Inc., a leader in the development of ‘Personal Life Management’ digital vaults, where
he serves as Executive Board Chair.  In 2021, Mr. Paterson joined the Board of Directors of CoinSmart Financial Inc.
(NEO:SMRT), a leading Canadian headquartered crypto asset trading platform.

 

Mr. Paterson obtained,
in 2014, his ICD.D designation as a graduate of the Institute of Corporate Director’s at Rotman School of Management, University
of Toronto.

 

     

    14

    

 

Catherine Warren

 

As president of FanTrust Entertainment Strategies,
Catherine Warren provides growth strategies for the entertainment and media technology sectors. Founded in 2001, her business helps global
clients to captivate audiences, build revenues, close strategic deals and secure financing. A pioneer in digital FanBuilding, Ms. Warren
has created the fan strategies for mega-hits such as Homeland and the CSI television franchise, for eOne TV and Lionsgate films as well
as for top YouTube multi-channel networks and videogame companies, including for Sony AAA titles and eSports broadcasters. Catherine’s
work includes mergers and acquisitions for digital distribution and digital intellectual property, raising capital and liquidity events
for media company clients and advising media funds, hedge funds and media executives on strategic growth.

 

From 2018 to 2020, Ms. Warren also served
as Chief Executive Officer of Vancouver Economic Commission and in December 2020, she was appointed Chief Executive Officer of Innovate
Edmonton, the municipal innovation authority.

 

Earlier in her career, Ms. Warren was Chief
Operating Officer of a broadcast tech company that she and colleagues took public on the Nasdaq, growing it to a $300 million market capitalization,
with clients including CTV Television Network and FOX Broadcasting Company. Ms. Warren is a member of the international Academy of
Television Arts & Sciences, serving on the Nominating Committee and as an Emmy judge; and is a longstanding Executive Board director
of the United Nations flagship program, World Summit Awards for digital media, which represents the best media from 160 countries. For
close to two decades, she served on the board of the national Bell Fund, Canada’s largest private fund for digital broadcasting,
with over $200 million invested to date in media for all platforms.

 

Ms. Warren has a physics degree from Reed
College and an MS from Columbia University’s Graduate School of Journalism, where she did her original digital work at MIT’s
Media Lab, and won the Correspondent Fund Award to report at CERN, the European Centre for Particle Physics Research.

 

Cease Trade Orders

 

To the knowledge of the Corporation, no proposed
director of the Corporation is, as at the date of this Circular, or was within ten (10) years before the date of this Circular, a
director or chief executive officer or chief financial officer of any company (including the Corporation) that: (a) was the subject
of an order that was issued while the director or executive officer was acting in the capacity as director, chief executive officer or
chief financial officer; or (b) was subject to an order that was issued after the director or executive officer ceased to be a director,
chief executive officer or chief financial officer, and which resulted from an event that occurred while that person was acting in the
capacity as a director, chief executive officer or chief financial officer. For the purposes of this paragraph, “order” means
a cease trade order, an order similar to a cease trade order or an order that denied the relevant corporation access to any exemption
under securities legislation, in each case that was in effect for a period of more than 30 consecutive days.

 

Bankruptcies and Insolvency

 

To the knowledge of the Corporation, no proposed
director of the Corporation: (a) is, as at the date of this Circular, or has been, within ten (10) years before the date of
this Circular, a director or executive officer of a corporation (including the Corporation) that, while that person was acting in that
capacity, or within a year of that person ceasing to act in that capacity, became bankrupt, made a proposal under any legislation relating
to bankruptcy or insolvency or was subject to or instituted any proceedings, arrangement or compromise with creditors or had a receiver,
receiver manager or trustee appointed to hold its assets; or (b) has within the 10 years before the date of this Circular, become
bankrupt, made a proposal under any legislation relating to bankruptcy or insolvency, or become subject to or instituted any proceedings,
arrangement or compromise with creditors, or had a receiver, receiver manager or trustee appointed to hold the assets of the director.

 

     

    15

    

 

Penalties or Sanctions

 

Except as described below, to the knowledge of
the Corporation, no proposed director has been subject to any: (a) penalties or sanctions imposed by a court relating to Canadian
securities legislation or by a Canadian securities regulatory authority or has entered into a settlement agreement with a Canadian securities
regulatory authority; or (b) other penalties or sanctions imposed by a court or regulatory body that would be likely to be considered
important to a reasonable securityholder in deciding whether to vote for the proposed director.

 

Mr. Paterson reached a voluntary
settlement with the Ontario Securities Commission twenty one years ago in December 2001 in respect to administrative
proceedings which included a suspension of his registration for two years and a one million dollar voluntary payment. There were no
allegations that Mr. Paterson had violated any securities law, statute, regulation or policy statement.

 

Advance Notice Policy

 

By-Law
No. 1-A of the Corporation includes an advance notice provision (the “Advance Notice Provision”) which requires that
advance notice be given to the Corporation in circumstances where nomination of persons for election to the Board are made by Shareholders.
The Advance Notice Provision sets a deadline and the proper written form by which Shareholders must submit nominations (a “Notice”)
for the election of directors to the secretary of the Corporation prior to any annual or special meeting of Shareholders. In the case
of an annual meeting of Shareholders (or annual and special meeting), the Notice to the Corporation must be made not less than thirty
(30) days nor more than 65 days prior to the date of the meeting of Shareholders; provided, however, that in the event that the meeting
of Shareholders is to be held on a date that is less than fifty (50) days after the date on which the first public announcement of the
date of the meeting was made (the “Notice Date”), notice by the nominating Shareholder may be given not later than
the close of business on the tenth (10th) day following the Notice Date. In the case of a special meeting of the Shareholders (which is
not also an annual and special meeting) called for the purpose of electing directors (whether or not called for the purpose of conducting
other business), the Notice to the Corporation must be made not later than the close of business on the fifteenth (15th) day following
the Notice Date.

 

The Board may, in its sole discretion, waive any
requirement of the Advance Notice Provision.

 

  III.       Appointment and Remuneration of Auditors

 

At the Meeting, Shareholders will be asked to
re-appoint MNP as auditors of the Corporation, to hold office until the next annual meeting of Shareholders. Shareholders will also be
asked to authorize the directors of the Corporation to fix MNP’s remuneration. MNP was first appointed as auditors of the Corporation
on September 9, 2019. Unless otherwise directed, the management designees, if named as proxy, intend to vote such proxies in favour
of the appointment of MNP as auditors of the Corporation and to authorize the Board to fix MNP’s remuneration.

 

 IV.       Approval of Share
Consolidation

 

The Corporation
proposes to effect a share consolidation (the “Share Consolidation”) of the issued and outstanding Common Shares on
the basis of a consolidation ratio to be selected by the Board within a range between two (2) pre-consolidation Common Shares
to one (1) post-consolidation Common Share and forty (40) pre-consolidation Common Shares to one (1) post-consolidation Common
Share. The Board will have the discretion to select any ratio for the Share Consolidation falling within the aforementioned range of ratios
upon receipt of Shareholder approval and prior to the filing of articles of amendment to the Corporation’s articles, as amended
from time to time.

 

If the Share Consolidation
Resolution (as hereinafter defined) is approved by Shareholders at the Meeting and implemented by the Board, the Common Shares will be
consolidated into a lesser number of Common Shares, at the ratio selected by the Board which shall apply uniformly to the Common Shares.
If the Share Consolidation Resolution is approved by Shareholders at the Meeting, the directors will have the sole discretion to implement
the Share Consolidation at any time prior to the next annual meeting of Shareholders of the Corporation and at such ratio as they may
determine in accordance with the Share Consolidation Resolution, subject to the approval of the TSXV.

 

The Board believes that the proposed range
of Share Consolidation ratios (rather than a single ratio) will provide it with the flexibility to implement the Share Consolidation
in a manner designed to maximize the anticipated benefits to the Corporation as it is not possible to predict market conditions at
the time the Share Consolidation would be implemented. In determining which precise Share Consolidation ratio within the
aforementioned range of ratios to implement, if any, following the receipt of Shareholder approval, the Board may consider, among
other things, factors such as: (i) the historical trading prices and trading volume of the Common Shares; (ii) the then
prevailing trading price and trading volume of the Common Shares and the anticipated impact of the Share Consolidation on the
trading market(s) for the Common Shares; (iii) the outlook for the trading price of the Common Shares; (iv) threshold
prices of brokerage houses or institutional investors that could impact their ability to invest or recommend investments in the
Common Shares; (v) the number of Common Shares that may be issued pursuant to outstanding securities exercisable or
exchangeable for, or convertible into, Common Shares, and pursuant to the exercise of the issued Common Share purchase warrants;
(vi) the overall reduction of the Corporation’s administrative costs; and (vii) prevailing general market and
economic conditions. The potential benefits of the Share Consolidation and
a higher post-consolidation share price may include the ability to meet the initial listing requirements of major exchanges in the
United States in the event that the Corporation determines to pursue such a listing.

 

     

    16

    

 

Implementing the Share Consolidation

 

If the Share Consolidation
Resolution is approved at the Meeting and the Board determines to implement the Share Consolidation, the Corporation will send a letter
of transmittal to registered shareholders which will provide instructions on how registered shareholders may obtain new certificates representing
the number of post-consolidation Common Shares to which they are entitled as a result of the Share Consolidation. Upon receipt of a properly
completed and signed letter of transmittal and the share certificate(s) referred to in such letter of transmittal, the Corporation
will arrange to have a new share certificate representing the appropriate number of post-consolidation Common Shares delivered in accordance
with the instructions provided by the holder in their letter of transmittal. No delivery of a new certificate to a shareholder will be
made until the shareholder has surrendered his, her or its current issued share certificates. Until surrendered, each share certificate
representing pre-consolidation Common Shares shall be deemed for all purposes to represent the number of post-consolidation Common Shares
to which the holder is entitled as a result of the Share Consolidation.

 

If
the Share Consolidation Resolution is approved by Shareholders at the Meeting and the Board determines to implement the Share Consolidation,
the Corporation will effect the Share Consolidation (subject to receipt of all necessary regulatory approvals including the TSXV)
through the filing of articles of amendment with the Director under the Business Corporations Act (Ontario) (the “OBCA”).
The Share Consolidation will become effective on the date shown in the certificate of amendment issued pursuant to the OBCA.

 

Principal
Effects of the Share Consolidation

 

If
approved and implemented, the Share Consolidation will occur simultaneously for all of the Common Shares at the ratio selected by the
Board in accordance with the Share Consolidation Resolution and will affect all Common Shares uniformly. Except for any variances
attributable to fractional shares, the change in the number of issued and outstanding Common Shares that will result from the Share Consolidation
will cause no change in the capital attributable to the Common Shares and will not materially affect any Shareholder’s percentage
ownership in the Corporation, even though such ownership will be represented by a smaller number of Common Shares. No fractional post-consolidation
Common Shares will be issued and no cash will be paid in lieu of fractional interests in post-consolidation Common Shares. Any fractional
interest in Common Shares resulting from the Share Consolidation will be rounded down to the nearest whole number. In addition, the Share
Consolidation will not materially affect any Shareholder’s proportionate voting rights. Each Common Share outstanding after the
Share Consolidation will be entitled to one vote in respect of all matters on which holders of Common Shares are entitled to vote and
each Common Share will be fully paid and non-assessable.

 

As
of the date hereof, the Corporation has 408,293,807 Common Shares issued and outstanding. Following the completion of the proposed
Share Consolidation, the number of Common Shares issued and outstanding will depend on the ratio selected by the Board in accordance
with the Share Consolidation Resolution. The following table sets out the appropriate number of Common Shares that would be outstanding
as a result of the Share Consolidation at the ratios indicated below:

 

     

    17

    

 

	Proposed Common Share 

Consolidation Ratio(1)	Approximate Number of Outstanding

 Common Shares   

(Post Consolidation)(2)  
	1 for 5	81,658,761
	1 for 10	40,829,381
	1 for 15	27,219,587
	1 for 20	20,414,690
	1 for 25	16,331,752
	1 for 30	13,609,794
	1 for 35	11,665,537
	1 for 40	10,207,345

 

Notes:

 

		(1)	The ratios above are for information purposes only and are not indicative of the actual ratio that may
be adopted by the Board to effect the Share Consolidation.
		(2)	Based on the number of outstanding Common Shares as of the date hereof.

 

The implementation of the
Share Consolidation alone would not affect the total shareholders’ equity of the Corporation or any components of shareholders’
equity as reflected on the Corporation’s financial statements except: (i) to change the number of issued and outstanding Common
Shares; and (ii) to change the stated capital of the Common Shares to reflect the Share Consolidation.

 

The Corporation is authorized
to issue an unlimited number of Common Shares and the Share Consolidation will not have any effect on the number of Common Shares that
remain available for future issuance. The exercise or conversion price and the number of Common Shares issuable under any convertible
securities of the Corporation, including Stock Options (as defined below), RSUs (as defined below), compensation options and warrants,
will be proportionately adjusted upon the Share Consolidation becoming effective.

 

Risks Relating
to the Share Consolidation

 

There
are numerous factors and contingencies that could affect the price of the Common Shares before or following the Share Consolidation,
including the status of the market for the Common Shares at the time, the status of the Corporation’s reported financial results
in future periods, and general economic, geopolitical, stock market and industry conditions. Accordingly, the market price of the Common
Shares may not be sustainable at the direct arithmetic result of the Share Consolidation and may be lower. If the market price of the
Common Shares is lower than it was before the Share Consolidation on an arithmetic equivalent basis, the Corporation’s total market
capitalization after the Share Consolidation may be lower than before the Share Consolidation. If the Share Consolidation is implemented
and the market price of the Common Shares declines, the decline may have a greater effect on the market value of a Shareholder’s
holdings had the Share Consolidation not occurred. The market price of the Common Shares will also be based on the Corporation’s
performance and other factors, which are unrelated to the number of Common Shares outstanding. Furthermore, the liquidity of the Common
Shares could be adversely affected by the reduced number of Common Shares that would be outstanding after the Share Consolidation. The
Share Consolidation may result in some shareholders owning “odd lots” of Common Shares on a post-consolidation basis. “Odd
lots” may be more difficult to sell, or require greater transaction costs per Common Shares to sell, than Common Shares held in
 “board lots” of even multiples of Common Shares.

 

At the Meeting, Shareholders
will be asked to consider and, if thought appropriate, pass, with or without variation, the following special resolution to approve the
Share Consolidation (the “Share Consolidation Resolution”):

 

    

    18

    

 

“BE IT
RESOLVED AS A SPECIAL RESOLUTION THAT:

 

		(a)	the articles of QYOU Media Inc. (the “Corporation”) be amended to provide that the issued
and outstanding common shares of the Corporation be consolidated within a range between two (2) pre-consolidation Common Shares
of the Corporation (the “Common Shares”) to one (1) post-consolidation Common Share and forty (40) pre-consolidation
Common Shares to one (1) post-consolidation Common Share (the “Share Consolidation”) provided that any holders of Common
Shares on the date that the articles of amendment to give effect to such Share Consolidation become effective shall not be entitled to
receive any fractional Common Shares following the Share Consolidation and any fractional interest in Common Shares will be rounded down
to the nearest whole number;

 

		(b)	the board of directors of the Corporation is hereby authorized to determine the ratio for the Share Consolidation
within a range between two (2) pre-consolidation Common Shares to one (1) post-consolidation Common Share and forty (40)
pre-consolidation Common Shares to one (1) post-consolidation Common Share;

 

		(c)	any one director or officer of the Corporation is authorized to make all such arrangements, to do all
acts and things and to sign and execute all documents and instruments in writing, whether under the corporate seal of the Corporation
or otherwise, as may be considered necessary or advisable to give full force and effect to the foregoing, the execution of any such document
or the doing of any such other act or thing being conclusive evidence of such determination; and

 

		(d)	notwithstanding the passage of above resolutions, the Share Consolidation must be implemented prior to
the next annual general meeting of shareholders of the Corporation and the directors of the Corporation be and are hereby authorized and
empowered to revoke the above resolutions without further approval, ratification or confirmation of the shareholders of the Corporation
at any time before it is acted on.”

 

For the Share Consolidation
to be approved and confirmed, the Share Consolidation Resolution must be passed by at least two thirds of the votes cast with respect
to the Share Consolidation Resolution by the Shareholders of the Corporation present at the Meeting in person or by proxy. Unless
otherwise directed, the management designees, if named as proxy, intend to vote such proxies in favour of the resolution approving and
confirming the Share Consolidation.

 

		V.	Approval of the Corporation’s Amended Stock Option Plan

 

At the Corporation’s last annual general
and special meeting held on March 14, 2022, shareholders re-approved the Corporation’s incentive stock option plan (the “Current
Stock Option Plan”), which plan permits the Board to grant options (“Stock Options”) to purchase up to ten percent (10%)
of the issued number of Common Shares outstanding at the date of the Stock Option grant. The policies of the TSXV require all listed companies
with a ten percent (10%) rolling stock option plan to obtain shareholder approval of such plan on an annual basis.

 

On
November 24, 2021, the TSXV updated Policy 4.4 - Security Based Compensation of the TSXV Corporate Finance Manual (the
 “Corporate Finance Manual”), which included certain changes that impact the Current Stock Option Plan. At the
Meeting, shareholders will be asked to consider and, if thought appropriate, to pass an ordinary resolution (the “Stock Option
Plan Resolution”) to approve the amended and restated stock option plan of the Corporation (the “Amended Stock Option
Plan”), which includes certain amendments to reflect the TSXV’s requirements under the Corporate Finance Manual as
further described below. The full text of the Amended Stock Option Plan is attached hereto as Schedule “A” in
 “blackline” form, demonstrating all additions to, and deletions from, the Current Stock Option Plan. Shareholders are
encouraged to read the full text of the Amended Stock Option Plan.

 

Some of the changes in the Amended Stock Option
Plan from the Current Stock Option Plan include:

 

		(a)	Limits of Stock Option Grants: Unless disinterested shareholder approval is obtained, the aggregate
number of Common Shares issued or granted to Insiders (as a group) in any 12-month period, or any point in time, pursuant to the Amended
Stock Option Plan or any other Security Compensation Arrangement (as defined in the Amended Stock Option Plan) shall not exceed ten percent
(10%) of the outstanding Common Shares. The aggregate number of Common Shares reserved for issuance to: (i) any one person (other
than consultants and employees performing investor relations activities) pursuant to the Amended Stock Option Plan or any other Security
Compensation Arrangement shall not exceed five percent (5%) of the outstanding Common Shares in any 12-month period; and (ii) a consultant
in a 12-month period pursuant to the Amended Stock Option Plan or any other Security Compensation Arrangement shall not exceed two percent
(2%) of the outstanding Common Shares.

 

    

    19

    

 

		(b)	Cashless Exercise/Net Exercise: If requested by an Optionee (as defined in the Amended Stock
                                                           Option Plan), the Corporation may permit the exercise of a Stock Option through either: (i) a “Cashless Exercise”
                                                           whereby the Corporation has an arrangement with a brokerage firm pursuant to which the brokerage firm loans money to an Optionee to
                                                           purchase the Common Shares underlying the Stock Options, with the brokerage firm then selling a sufficient number of Common Shares
                                                           to cover the exercise price of the Stock Options in order to repay the loan made to the Optionee; or (ii) a “Net
                                                           Exercise” whereby Stock Options are exercised without the Optionee making any cash payment to the Corporation, such that the
                                                           Corporation does not receive any cash in payment of the applicable exercise, and instead the Optionee receives only the number of
                                                           Common Shares equal in value to the difference between the option price and the fair market value of the Common Shares on the date
                                                           of exercise, computed in accordance with the Amended Stock Option Plan.

 

		(c)	Takeover or Change of Control: In the event of the takeover or change of control, the Corporation may make certain amendments to permit the
exercise of outstanding Stock Options, subject to the approval of the TSXV. Any acceleration of vesting terms of Stock Options granted
to persons retained to provide investor relation activities is subject to the prior approval of the TSXV.

 

		(d)	Adjustments: Any adjustments made to Stock Options made in connection with an amalgamation or merger shall be subject to the
prior approval of the TSXV.

 

The Amended
Stock Option Plan provides that the Board may from time to time, in its discretion, grant to directors, officers, employees and consultants
of the Corporation, or any subsidiary of the Corporation, Stock Options to purchase Common Shares. The Amended Stock Option Plan provides
for a floating maximum limit of Stock Options to purchase ten percent (10%) of the outstanding Common Shares, as permitted by the policies
of the TSXV, provided that the number of Common Shares reserved for issuance under the Amended Stock Option Plan in combination with the
aggregate number of Common Shares issuable under all of the Corporation’s other equity incentive plans in existence from time to
time, including the Corporation’s amended and restated restricted share unit plan, shall not exceed 20% of the issued and outstanding
Common Shares. As at the date hereof, there are 40,829,380 Common Shares available to be
reserved under the Current Stock Option Plan. As at the date hereof, Stock Options to purchase a total of 33,712,053
Common Shares have been issued to directors, officers, employees and consultants of the Corporation.

 

The aggregate number of Common Shares reserved
for issuance pursuant to Stock Options granted to all persons retained to provide investor relations activities must not exceed 2% of
the issued and outstanding Common Shares in any 12-month period, calculated on the date of grant. The Board determines the price per
Common Share issuable upon exercise of a Stock Option and the number of Common Shares issuable upon the exercise of Stock Options that
may be allotted to each director, officer, employee and consultant and all other terms and conditions of the options, subject to the
rules of the TSXV.

 

Stock Options may
be exercisable for up to ten (10) years from the date of grant, but the Board has the discretion to grant Stock Options that are
exercisable for a shorter period. Stock Options under the Amended Stock Option Plan are not transferable or assignable. If prior
to the exercise of a Stock Option, the holder ceases to be a director, officer, employee or consultant of the Corporation, the Stock Option
shall be limited to the number of Common Shares purchasable by the holder immediately prior to the time of his or her cessation of office
or employment and the holder shall have no right under the Stock Option to purchase any other Common Shares. Pursuant to the Amended Stock
Option Plan, Stock Options must be exercised within a reasonable period following termination of employment or cessation of the optionee’s
position with the Corporation, or such other period established by the Board, subject to a maximum of one (1) year (or thirty (30)
days in the case of an optionee engaged in investor relations activities) following the cessation of office, directorship, consulting
arrangement or employment. If the cessation of office, directorship, consulting arrangement or employment was by reason of death or disability,
the Stock Option may be exercised within one (1) year, subject to the expiry date.

 

The Amended Stock Option Plan provides that if requested by an Optionee, the Corporation may permit the exercise
of a Stock Option through either: (i) a “Cashless Exercise” whereby the Corporation has an arrangement with a brokerage firm
pursuant to which the brokerage firm loans money to an Optionee to purchase the Common Shares underlying the Stock Options, with the brokerage
firm then selling a sufficient number of Common Shares to cover the exercise price of the Stock Options in order to repay the loan made
to the Optionee; or (ii) a “Net Exercise” whereby Stock Options are exercised without the Optionee making any cash payment
to the Corporation, such that the Corporation does not receive any cash in payment of the applicable exercise, and instead the Optionee
receives only the number of Common Shares equal in value to the difference between the option price and the fair market value of the Common
Shares on the date of exercise, computed in accordance with the Amended Stock Option Plan.

 

    

    20

    

 

Management of the
Corporation believes that it would be in the best interest of the Corporation to approve the Amended Stock Option Plan to encourage
the interest of directors, officers, employees and consultants of the Corporation and its affiliates in the growth and development of
the Corporation and its affiliates by providing them with the opportunity through stock options to acquire an increased proprietary interest
in the Corporation.

 

The Amended
Stock Option Plan is subject to approval by the TSXV and subject to approval by the shareholders of the Corporation, as required by the
policies of the TSXV.

 

Shareholders will
be asked to approve and confirm the Amended Stock Option Plan by passing the Stock Option Plan Resolution at the Meeting, such
resolution to be substantially in the form set forth below:

 

“BE IT RESOLVED AS AN ORDINARY
RESOLUTION THAT:

 

		(a)	the amended and restated incentive stock option plan of QYOU Media Inc. (the “Corporation”),
substantially as described in and attached as Schedule “A” to the management information circular of the Corporation dated
May 19, 2022, be and is hereby approved and confirmed, including the reservation for issuance thereunder at any time of a
maximum of 10% of the issued and outstanding common shares of the Corporation, in accordance with the policies of the TSX Venture Exchange;

 

		(b)	all issued and outstanding stock options previously granted are hereby continued under and governed by
the amended and restated incentive stock option plan of the Corporation;

 

		(c)	the form of the amended and restated incentive stock option plan may be further amended in order to satisfy
the requirements or requests of any regulatory authorities without requiring further approval of the shareholders of the Corporation;

 

		(d)	any one director or officer of the Corporation is authorized to make all such arrangements, to do all
acts and things and to sign and execute all documents and instruments in writing, whether under the corporate seal of the Corporation
or otherwise, as may be considered necessary or advisable to give full force and effect to the foregoing, the execution of any such document
or the doing of any such other act or thing being conclusive evidence of such determination; and

 

		(e)	the directors of the Corporation may revoke this resolution before it is acted upon without further approval
of the shareholders of the Corporation.”

 

For the Amended
Stock Option Plan to be approved and confirmed, the Stock Option Plan Resolution must be passed by at least a majority of the votes cast
with respect to the Stock Option Plan Resolution by the Shareholders of the Corporation present at the Meeting in person or by proxy.
Unless otherwise directed, the management designees, if named as proxy, intend to vote such proxies in favour of the resolution approving
and confirming the Amended Stock Option Plan. If the Amended Stock Option Plan is not approved and confirmed by the Shareholders,
the Corporation will have to consider other methods of compensating and providing incentives to directors, officers, employees, consultants
and other personnel.

 

    

    21

    

 

	VI.	Approval of the Corporation’s Amended Restricted Share Unit Plan

 

At the Corporation’s annual general and
special meeting held on January 19, 2021, Shareholders approved the Corporation’s restricted share unit plan (the “Current
RSU Plan”). The Current RSU Plan permits the Board to grant restricted share units (“RSUs”) to purchase Common Shares
of the Corporation to its senior officers, directors, employees and certain consultants (each an “Eligible Person”) as a discretionary
payment in consideration for significant contributions to the long-term success of the Corporation.

 

On November 24,
2021, the TSXV updated Policy 4.4 - Security Based Compensation of the Corporate Finance Manual, which included certain changes
that impact the Current RSU Plan. At the Meeting, Disinterested RSU Shareholders (as defined below) will be asked to consider and,
if thought appropriate, to pass an ordinary resolution (the “RSU Plan Resolution”) to approve and confirm the amended and
restated restricted share unit plan of the Corporation (the “Amended RSU Plan”), which includes certain amendments to reflect
the TSXV’s requirements under the Corporate Finance Manual as further described below. The full text of the Amended RSU Plan is
attached hereto as Schedule “B” in “blackline” form, demonstrating all additions to, and deletions from, the Current
RSU Plan. Shareholders are encouraged to read the full text of the Amended RSU Plan.

 

Some of the changes in the Amended RSU Plan from
the Current RSU Plan include:

 

		(a)	New Limit: The Board proposes to change the maximum number of Common Shares reserved for issuance
pursuant to RSUs granted under the plan to 40,829,380.

 

		(b)	Limits of RSU Grants: Unless disinterested shareholder approval is obtained, the aggregate number
of Common Shares issued or granted to Insiders (as a group) in any 12-month period, or any point in time, pursuant to the Amended RSU
Plan or any other Security Compensation Arrangement (as defined in the Amended RSU Plan) shall not exceed shall not exceed ten percent
(10%) of the outstanding Common Shares. The aggregate number of Common Shares reserved for issuance to: (i) any one person (other
than consultants) pursuant to the Amended RSU Plan or any other Security Compensation Arrangement shall not exceed five percent (5%) of
the outstanding Common Shares in any 12-month period; and (ii) a consultant in a 12-month period pursuant to the Amended RSU Plan
or any other Security Compensation Arrangement shall not exceed two percent (2%) of the outstanding Common Shares.

 

		(c)	Vesting: Other than in accordance with certain exceptions under the Amended RSU Plan, no RSUs shall
vest before one year following the date the RSUs are granted.

 

		(d)	Adjustments: Adjustments made to RSUs by reason of a Reorganization (as defined in the Amended
RSU Plan) may be subject to the prior approval of the TSXV.

 

The approval of the Amended RSU Plan will
require “Disinterested RSU Shareholder” approval, being the approval of a majority of the votes cast by Shareholders at
the Meeting excluding Insiders and their Associates. An “Insider” includes all directors and senior officers of the
Corporation and its subsidiaries and any person who beneficially owns or controls, directly or indirectly, more than 10% of the
issued and outstanding Common Shares of the Corporation; and “Associates” includes an individual’s spouse,
children and any relative who lives in the same residence as such person.

 

The Amended RSU Plan provides that the Board may
from time to time, in its discretion, grant to directors, officers, employees and consultants (other than those consultants performing
investor relations activities) of the Corporation, or any subsidiary of the Corporation, RSUs. The Amended RSU Plan provides that the
maximum number of Common Shares reserved for issuance pursuant to RSUs will be 40,829,380, provided that, in accordance with the policies
of the TSXV, the number of Common Shares reserved for issuance under the Amended RSU Plan in combination with the aggregate number of
Common Shares issuable under all of the Corporation’s other equity incentive plans in existence from time to time, including the
Amended Stock Option Plan, shall not exceed 20% of the issued and outstanding Common Shares. As at the date hereof, there are 26,155,604
Common Shares available to be reserved under the Current RSU Plan. As at the date hereof, RSUs redeemable for a total of 14,183,321
Common Shares have been issued to directors, officers, employees and consultants of the Corporation.

 

The aggregate number of Common Shares issued or
granted to Insiders (as defined in the Amended RSU Plan) in any 12-month period or at any point in time pursuant to RSUs shall
not exceed 10% of the aggregate number of Common Shares outstanding,
calculated at the date an RSU is granted to any Insider, unless disinterested shareholder approval is obtained.
The aggregate number of Common Shares reserved for issuance to any one Eligible Person under the Amended RSU Plan pursuant to RSUs
in any 12-month period shall not exceed 5% of the issued and outstanding Common Shares determined at the grant date. The aggregate number
of Common Shares reserved for issuance to a consultant in a 12-month period shall not exceed 2% of the issued and outstanding Common Shares
determined at the grant date.

 

    

    22

    

 

Unless redeemed earlier in accordance with the
Amended RSU Plan, the RSUs of each Eligible Person will be redeemed on or within 30 days after the Redemption Date (as defined below)
for cash or Common Shares, as determined by the Board, for an amount equal to the fair market value (being the closing market price of
the Common Shares on the TSXV on the day prior to redemption) of the RSU. The “Redemption Date” in respect of any RSU means
the third anniversary of the grant date on which such RSU was granted to the Eligible Person, unless (i) an earlier date has been
approved by the Board as the Redemption Date in respect of such RSU; (ii) such Eligible Person is terminated within six (6) months
of a “Change of Control” of the Corporation (as defined in the Amended RSU Plan); or (iii) the RSU is terminated upon
an Eligible Person’s termination of employment or death.

 

If an Eligible Person ceases to hold such status
for any reason (excluding death), all of the Eligible Person’s RSUs which have vested at the time of such cessation shall be redeemed
for cash or Common Shares and the remainder shall be cancelled. No amount shall be paid by the Corporation to the Eligible Person in respect
of the RSUs so cancelled. If an Eligible Person dies, all of the deceased’s RSUs, whether vested or not at the time of death, shall
be redeemed for cash or Common Shares as determined by the Board.

 

In the event an Eligible Person is terminated
within six (6) months of a Change of Control (as defined in the Amended RSU Plan) of the Corporation, the Corporation will redeem,
subject to prior approval of the TSXV, 100% of the RSUs granted to the Eligible Persons and outstanding under the Amended RSU Plan as
soon as reasonably practical, but no later than 30 days following the Redemption Date for a number of Common Shares equal to the number
of RSUs then held by the Eligible Persons.

 

Disinterested RSU Shareholders will be asked to
approve and confirm the Amended RSU Plan by passing the RSU Plan Resolution at the Meeting, such resolution to be substantially in the
form set forth below:

 

“BE IT RESOLVED AS AN ORDINARY
RESOLUTION THAT:

 

		(a)	the amended and restated restricted share unit plan of QYOU Media Inc. (the “Corporation”),
substantially as described in and attached as Schedule “B” to the management information circular of the Corporation dated
May 19, 2022, be and is hereby approved and confirmed, including the reservation for issuance thereunder at any time of a
maximum of 40,829,380 common shares of the Corporation, in accordance with the policies of the TSX Venture Exchange;

 

		(b)	all issued and outstanding restricted share units previously granted are hereby continued under and governed
by the amended and restated restricted share unit plan;

 

		(c)	the form of the amended and restated restricted share unit plan may be further amended in order to satisfy
the requirements or requests of any regulatory authorities without requiring further approval of the shareholders of the Corporation;

 

		(d)	any one director or officer of the Corporation is authorized to make all such arrangements, to do all
acts and things and to sign and execute all documents and instruments in writing, whether under the corporate seal of the Corporation
or otherwise, as may be considered necessary or advisable to give full force and effect to the foregoing, the execution of any such document
or the doing of any such other act or thing being conclusive evidence of such determination; and

 

		(e)	the directors of the Corporation may revoke this resolution before it is acted upon without further approval
of the shareholders of the Corporation.”

 

    

    23

    

 

For the Amended RSU Plan to be approved and confirmed,
the RSU Plan Resolution must be passed by at least a majority of the votes cast with respect to the RSU Plan Resolution by the Disinterested
RSU Shareholders of the Corporation present at the Meeting in person or by proxy. Unless otherwise directed, the management designees,
if named as proxy, intend to vote such proxies in favour of the resolution approving the Amended RSU Plan. If the Amended RSU Plan
is not approved and confirmed by the Disinterested RSU Shareholders, the Corporation will have to consider other methods of compensating
and providing incentives to directors, officers, employees, consultants and other personnel.

 

	VII.	Approval of the Amended and Restated By-Law

 

At the Meeting, Shareholders will be asked to
consider and, if deemed advisable, approve, with or without variation, an ordinary resolution approving, confirming and ratifying the
Amended and Restated By-Law. The only proposed amendment to the Corporation’s By-Law No. 1-A is to remove the Canadian residency
requirements for directors of the Corporation, which are consistent with and similar to amendments made under the OBCA as of July 5,
2021.

 

The following provides an overview of the principal
proposed changes to the Amended and Restated By-Law, which is qualified in its entirety by reference to the full text of the Amended and
Restated By-Law attached as Schedule “C” to this Circular, which is in “blackline” form , demonstrating all additions
to, and deletion from, By-Law No. 1-A.

 

Canadian Residency Requirements

 

Prior to July 5, 2021, Section 118(3) of
the OBCA required that, for all resident corporations, at least 25% of directors of a company must be resident Canadians. On July 5,
2021, Section 118(3) of the OBCA was repealed. By resolution made as of May 18, 2022, the Board resolved, subject
to confirmation and ratification of the Shareholders, to make corresponding amendments to By-law No. 1-A of the Corporation to remove
the Canadian residency requirements of its directors.

 

Approval of the Amended and Restated By-Law

 

Section 116(2) of the OBCA requires
that an amendment to a by-law made by the Board be submitted to the Shareholders at the next meeting of the Shareholders and the Shareholders
may, by ordinary resolution confirm, reject or amend the amendment.

 

The Amended and
Restated By-Law has been adopted by the Board and is effective from the date of adoption by the Board, but the Amended and Restated By-Law
must be ratified by the Shareholders. Accordingly, and in order to be effective, Shareholders will be asked to approve, ratify and confirm
the Amended and Restated By-Law by passing a resolution, such resolution to be substantially in the form set forth below:

 

“BE IT RESOLVED AS AN ORDINARY
RESOLUTION THAT:

 

		(a)	the
amended and restated By-Law No. 1-A (the “By-Law”) of QYOU Media Inc. (the “Corporation”), substantially
as described in and attached as Schedule “C” to the management information circular of the Corporation dated May 19, 2022,
be and is hereby approved, confirmed and ratified;

 

		(b)	the form of the By-Law may be amended in order to satisfy the requirements or requests of any regulatory
authorities, including but not limited to the TSX Venture Exchange, without requiring further approval of the shareholders of the Corporation;

 

    

    24

    

 

		(c)	any one director or officer of the Corporation is authorized to make all such arrangements, to do all
acts and things and to sign and execute all documents and instruments in writing, whether under the corporate seal of the Corporation
or otherwise, as may be considered necessary or advisable to give full force and effect to the foregoing, the execution of any such document
or the doing of any such other act or thing being conclusive evidence of such determination; and

 

		(d)	the directors of the Corporation may revoke this resolution before it is acted upon without further approval
of the shareholders of the Corporation.”

 

For the Amended and Restated By-Law to be approved,
ratified and confirmed, the foregoing resolution must be passed by at least a majority of the votes cast with respect to the foregoing
resolution by Shareholders of the Corporation present at the Meeting in person or by proxy. Unless otherwise directed, the management
designees, if named as proxy, intend to vote such proxies in favour of the resolution approving the Amended and Restated By-Law.

 

COMPENSATION OF DIRECTORS AND NAMED EXECUTIVE
OFFICERS

 

For the purpose of this section, a “CEO”
or “CFO” means each individual who served as Chief Executive Officer or Chief Financial Officer, respectively, of the Corporation
or acted in a similar capacity during the Fiscal Period. A “Named Executive Officer” means each CEO; each CFO; the most highly
compensated executive officer, other than the CEO and CFO, who was serving as an executive officer of the Corporation or one of its subsidiaries
at the end of the Fiscal Period and whose total compensation was individually greater than $150,000; and any additional individuals (other
than the CEO and CFO) for whom disclosure would have been provided except that the individual was not serving as an officer of the Corporation
nor acting in a similar capacity at the end of the Fiscal Period.

 

During the Fiscal Period, the Corporation had
three Named Executive Officers, namely: Curt Marvis, Chief Executive Officer of the Corporation; Kevin Williams, Chief Financial Officer;
and Glenn Ginsburg, President of QYOU USA Inc.

 

Compensation Discussion and Analysis

 

The Corporation does not have in place any
formal objective, criteria or analysis for assessing the compensation of its executive officers. Rather, the Corporation relies
mainly on board discussion of the Corporation’s executive compensation program, which is comprised of the following
components: base salary, discretionary annual incentive and long-term incentives. The basic executive compensation philosophy of
management is to attract and retain executives by way of aggressive performance bonuses in both cash and equity that mix company and
personal achievement. This is required due to a lower than normal base salary level for all executives in order to conserve cash
until the Corporation reaches a cash flow positive operating position.

 

Compensation Governance

 

The Corporation does not currently have a compensation
committee. The Board has the responsibility for determining the compensation policies and practices of the Corporation.

 

The Corporation has not retained any compensation
consultant or advisor at any time since inception to assist the Board in determining compensation for any of the Corporation’s directors
or executive officers.

 

    

    25

    

 

As part of its annual review of the Corporation’s
compensation policies and practices, the Board considers the implications of risks associated with such compensation policies and practices.
The Board keeps itself apprised of the current compensation policies of other comparably-sized companies to help identify compensation
policies and practices that could encourage an executive officer to take inappropriate or excessive risks. As of the date hereof, the
Board is not aware of any material risks arising from the Corporation’s current compensation policies or practices that would be
reasonably likely to have a material adverse effect on the Corporation. The Board will continue to review the Corporation’s approach
to executive and director compensation and, if deemed appropriate in the circumstances, will consider alternative or supplemental compensation
arrangements to mitigate and discourage excessive risk-taking.

 

The Corporation does not currently have any policies
in place that would prevent Named Executive Officers or directors from purchasing financial instruments that might be designed to hedge
or offset a decrease in market value of equity securities granted as compensation or held by Named Executive Officers or directors. To
the knowledge of the Corporation, none of the Named Executive Officers or directors have purchased any such financial instruments. The
Corporation will continue to review whether a formal policy in this regard is necessary or advisable as the Corporation continues to execute
its business plan and gain further market visibility.

 

Director and Named Executive Officer Compensation

 

The following table sets forth the total compensation
paid to or earned by those persons who were Named Executive Officers and directors during the Fiscal Period ended December 31, 2021
and financial year ended June 30, 2021. The compensation paid to the Corporation’s Named Executive Officers and directors in
the past is not indicative of the compensation expected to be paid to the Corporation’s Named Executive Officers and directors in
the future.

 	TABLE
                                          OF COMPENSATION EXCLUDING COMPENSATION SECURITIES
	Name
    and Position	 	Financial
    Period Ended(1)	 	Salary,
    Consulting Fee, Retainer or Commission  ($)	   	 	Bonus
    ($)	   	 	Committee
    or Meeting Fees ($)	 	Value
    of Perquisites ($)	 	 	Value
    of all Other Compensation ($)	   	 	Total
    Compensation ($)	   
	Curt
    Marvis 
Chief Executive

    Officer (formerly,

    Co-Chief Executive 

    Officer) and Director	 	 	December
                                            31, 2021	 	$	157,538	(2)(3)(4) 	 	$	63,015	(3) 	 	Nil	 	Nil	 	 	$	20,784	(3)(6) 	 	$	241,337	(3) 
		 	 	June
30, 2021	 	$	341,733	(2)(3)(4) 	 	$	21,372	(3)(5) 	 	Nil	 	Nil	 	 	$	33,889	(3)(6) 	 	$	396,994	(3) 
	Kevin
    Williams 
Chief Financial

    Officer	 	 	December
                                            31, 2021	 	$	60,000	   	 	 	Nil	   	 	Nil	 	Nil	 	 	 	Nil	   	 	$	60,000	   
	 	 	 	June
                                            30, 2021	 	$	120,000	   	 	 	Nil	   	 	Nil	 	Nil	 	 	 	Nil	   	 	$	120,000	   
	Glenn
    Ginsburg

    President, QYOU

    USA Inc.(7) 	 	 	December
                                            31, 2021	 	$	384,525	(3)(8) 	 	 	Nil	   	 	Nil	 	Nil	 	 	 	Nil	   	 	$	384,525	(3) 
	 	 	 	June
                                            30, 2021	 	$	360,330	(3)(8) 	 	 	Nil	   	 	Nil	 	Nil	 	 	$	15,388	(3)(6) 	 	$	375,718	(3) 
	 G.
    Scott Paterson

    Chairman and

    Director	 	 	December
                                            31, 2021	 	 	Nil	(9) 	 	 	Nil	   	 	Nil	 	Nil	 	 	 	Nil	(9) 	 	 	Nil	   
	 	 	 	June
                                            30, 2021	 	 	Nil	(9) 	 	 	Nil	   	 	Nil	 	Nil	 	 	 	Nil	(9) 	 	 	Nil	   
	 	 	 	 	 	 	 	   	 	 	 	   	 	 	 	 	 	 	 	 	   	 	 	 	   
	Catherine
    Warren

    Director	 	 	December
                                            31, 2021	 	 	Nil	   	 	 	Nil	   	 	Nil	 	Nil	 	 	 	Nil	   	 	 	Nil	   
	 	 	 	June
                                            30, 2021	 	 	Nil	   	 	 	Nil	   	 	Nil	 	Nil	 	 	 	Nil	   	 	 	Nil	   
	Damian
    Lee

    Director	 	 	December
                                            31, 2021	 	 	Nil	   	 	 	Nil	   	 	Nil	 	Nil	 	 	 	Nil	   	 	 	Nil	   
	 	 	 	June
                                            30, 2021	 	 	Nil	   	 	 	Nil	   	 	Nil	 	Nil	 	 	 	Nil	   	 	 	Nil	   
	Steven
    Beeks

    Director	 	 	December
                                            31, 2021	 	 	Nil	   	 	 	Nil	   	 	Nil	 	Nil	 	 	 	Nil	   	 	 	Nil	   
	 	 	 	June
                                            30, 2021	 	 	Nil	   	 	 	Nil	   	 	Nil	 	Nil	 	 	 	Nil	   	 	 	Nil	   

 

    

    26

    

 

Notes:

 

		(1)	The financial year end for the Corporation was changed from June 30 to December 31. The amounts
disclosed for the Fiscal Period ended December 31, 2021 are for the period from July 1, 2021 to December 31, 2021. All
other years are fiscal years ending June 30.
		(2)	No compensation was earned or paid in respect of such individual’s position as a director of the
Corporation.
		(3)	Represents amounts originally received in United States Dollars and converted to Canadian Dollars for
the purposes of the above table at an exchange rate of US$1 = CDN$1.2603 (December 31, 2021) and US$1 = CDN$1.2823
(June 30, 2021).
		(4)	$Nil of such compensation was received by Mr. Marvis indirectly through Next Level Entertainment, Inc.
for December 31, 2021, and $192,345 for June 30, 2021.
		(5)	Represents bonus earned but not paid during such period.
		(6)	Represents payments made to such individual for medical insurance benefit and payroll taxes.
		(7)	Mr. Ginsburg was appointed as President of QYOU USA Inc. on November 22, 2021.
		(8)	$91,507 of such compensation was sales commission earned but not paid for the six months ended December 31,
2021 and $64,756 for the year ended June 30, 2021.
		(9)	Does not include fees paid to Patstar Inc. as compensation for several employees of Patstar Inc., excluding
Mr. Paterson, providing consultancy services to the Corporation. For such services, Patstar Inc. was compensated $Nil during the
six months ended December 31, 2021 and $75,000 during the financial year ended June 30, 2021. Mr. Paterson is the sole
shareholder of Patstar Inc.

 

The following table sets forth the compensation
securities of the Corporation granted to the Named Executive Officers and directors during the Fiscal Period:

 

	COMPENSATION SECURITIES
	Name and

 Position	 	Type of

 Compensation

 Security	 	 	Number of

 Compensation

 Securities,

 Number of

 Underlying

 Securities and

 Percentage of

 Class(1)	 	 	Date of Issue

 or Grant	 	 	Issue,

 Conversion

 or Exercise

 Price ($) 	  	 	 	Closing Price

 of Security or

 Underlying

 Security on

 Date of Grant

 ($) 	 	 	 	Closing Price

 of Security or

 Underlying

 Security at

 Fiscal Period

 ($)(2)	 	 	Expiry 

Date
	Curt Mavis 

Chief Executive

 Officer and

 Director	 	Stock Options	 	 	750,000(3)
 750,000
 0.19%
	 	 	November 22, 2021	 	$	0.275	(4) 	 	$	0.275	 	 	$	0.23	 	 	November 22, 2026
	 	 	Restricted Share Units	 	 	900,000(3)
 900,000
 0.22%
	 	 	November 22, 2021	 	 	N/A	(5)(6) 	 	$	0.275	 	 	$	0.23	 	 	N/A(5)(6) 
	Kevin Williams

 Chief Financial

 Officer	 	Stock Options	 	 	100,000(7)
 100,000
 0.02%
	 	 	November 22, 2021	 	$	0.275	(4) 	 	$	0.275	 	 	$	0.23	 	 	November 22, 2026
	 	 	Restricted Share Units	 	 	200,000(7)
 200,000
 0.05%
	 	 	November 22, 2021	 	 	N/A	(5)(6) 	 	$	0.275	 	 	$	0.23	 	 	N/A(5)(6) 
	Glenn
    Ginsburg

 President, QYOU

 USA Inc.	 	Stock Options	 	 	250,000(8)
 250,000
 0.06%
	 	 	November 22, 2021	 	$	0.275	(4) 	 	$	0.275	 	 	$	0.23	 	 	November 22, 2026
	 	 	Restricted Share Units	 	 	300,000(8) 300,000

                                                                                0.07%
		 	November 22, 2021	 	 	N/A	(5)(6) 	 	$	0.275	 	 	$	0.23	 	 	N/A(5)(6) 
	G. Scott Paterson

 Chairman and

 Director	 	Stock Options	 	 	250,000(9)
 250,000
 0. 06%
	 	 	November 22, 2021	 	$	0.275	(4) 	 	$	0.275	 	 	$	0.23	 	 	November 22, 2026
	 	 	Restricted Share Units	 	 	300,000(9)
 300,000
 0.07%
	 	 	November 22, 2021	 	 	N/A	(5)(6) 	 	$	0.275	 	 	$	0.23	 	 	N/A(5)(6) 
	Catherine Warren
 Director
	 	Stock Options	 	 	100,000(10)
 100,000
 0.02%
	 	 	November 22, 2021	 	$	0.275	(4) 	 	$	0.275	 	 	$	0.23	 	 	November 22, 2026
	 	 	Restricted Share Units	 	 	50,000(10)
 50,000
 0.01%
	 	 	November 22, 2021	 	 	N/A	(5)(6) 	 	$	0.275	 	 	$	0.23	 	 	N/A(5)(6) 
	Damian Lee
 Director
	 	Stock Options	 	 	100,000(10)
 100,000
 0.02%
	 	 	November 22, 2021	 	$	0.275	(4) 	 	$	0.275	 	 	$	0.23	 	 	November 22, 2026
	 	 	Restricted Share Units	 	 	50,000(10)
 50,000
 0.01%
	 	 	November 22, 2021	 	 	N/A 	(5)(6) 	 	$	0.275	 	 	$	0.23	 	 	N/A(5)(6) 
	Steven Beeks
 Director
	 	Stock Options	 	 	100,000(10)
 100,000
 0.02%
	 	 	November 22, 2021	 	$	0.275	(4) 	 	$	0.275	 	 	$	0.23	 	 	November 22, 2026
	 	 	Restricted Share Units	 	 	50,000(10)
 50,000
 0.01%
	 	 	November 22, 2021	 	 	N/A	(5)(6) 	 	$	0.275	 	 	$	0.23	 	 	N/A(5)(6) 

 

Notes:

 

		(1)	Percentages are based on a total of 401,394,314
                                            Common Shares outstanding as of December 31, 2021.
		(2)	Reflects the closing price of the Common
                                            Shares on the TSXV as of December 31, 2021, the last trading day prior to the fiscal
                                            year end of the Corporation.
		(3)	Mr. Marvis holds a total of 4,966,667
                                            Common Shares, 3,250,000 Stock Options and 3,933,333 restricted share units (“RSUs”).
		(4)	Stock Options vest monthly over period
                                            of four years.
		(5)	Of such RSUs, 1/3 vests on each of the
                                            first three anniversaries of the date of grant.
		(6)	Upon vesting of each RSU, one Common
                                            Share shall be issued for each RSU so vested.
		(7)	Mr. Williams holds a total of 1,306,950
                                            Common Shares, 700,000 Stock Options and 750,000 RSUs.
		(8)	Mr. Ginsburg holds a total of 2,325,000
                                            Common Shares, 2,150,000 Stock Options and 1,300,000 RSUs.
		(9)	Mr. Paterson controls, directly
                                            or indirectly, 28,689,492 Common Shares, 2,150,000 Stock Options and 1,966,666 RSUs.
		(10)	Ms. Warren holds a total of 1,028,334
                                            Common Shares, 1,350,000 Stock Options and 216,666 RSUs.
		(11)	Mr. Lee holds a total of 871,666
                                            Common Shares, 1,200,000 Stock Options and 216,666 RSUs.
		(12)	Mr. Beeks controls, directly or
                                            indirectly, a total of 680,577 Common Shares, 1,050,000 Stock Options and 216,666 RSUs.

 

The following table sets forth the compensation
securities of the Corporation exercised by the Named Executive Officers and directors during the Fiscal Period:

  

	EXERCISE
    OF COMPENSATION SECURITIES BY DIRECTORS AND NEOs
	Name
    and 

Position	 	Type
    of

 Compensation

 Security	 	Number
    of

 Underlying

 Securities

 Exercised	 	 	Exercise
    Price

 per Security

 ($)	 	 	Date
    of 

Exercise	 	 	Closing
    Price

 per Security

 on Date of

 Exercise ($)	 	 	Difference

Between

 Exercise Price

 and Closing

 Price on Date

 of Exercise ($)
	 	 	Total
    Value 

on Exercise

 Date ($)	 
	Curt
    Mavis  
Chief Executive

 Officer and 

Director	 	Restricted
    Share Units	 	 	416,667	 	 	 	N/A(1) 	 	 	 	August 16,
                                            2021	 	 	$	0.28	 	 	 	N/A(1) 	 	 	$	116,667	 
	Kevin
    Williams  
Chief Financial

 Officer	 	Restricted
    Share Units	 	 	50,000	 	 	 	N/A(1) 	 	 	 	August 16,
                                            2021	 	 	$	0.28	 	 	 	N/A(1) 	 	 	$	14,000	 
	Glenn
    Ginsburg 

President, QYOU

 USA Inc.	 	Restricted
    Share Units	 	 	Nil	 	 	 	N/A	 	 	 	N/A	 	 	 	N/A	 	 	 	N/A	 	 	 	N/A	 
	G.
    Scott Paterson

 Chairman and

 Director	 	Restricted
    Share Units	 	 	333,334	 	 	 	N/A(1) 	 	 	 	August 16,
                                            2021	 	 	$	0.28	 	 	 	N/A(1) 	 	 	$	93,334	 
	Catherine
    Warren
Director	 	Restricted
    Share Units	 	 	Nil	 	 	 	N/A	 	 	 	N/A	 	 	 	N/A	 	 	 	N/A	 	 	 	N/A	 
	Steven
    Beeks

 Director 	 	Restricted
    Share Units	 	 	Nil	 	 	 	N/A	 	 	 	N/A	 	 	 	N/A	 	 	 	N/A	 	 	 	N/A	 

 

Note:

 

		(1)	In connection with vesting of RSUs on a basis of one Common Share for each RSU.

 

    

    27

    

 

Stock Option Plans and Other Incentive Plans

 

See “Particulars of the Matters to be
Acted Upon – Approval of the Corporation’s Amended Stock Option Plan” and “Particulars of the Matters to
be Acted Upon – Approval of the Corporation’s Amended Restricted Share Unit Plan”.

 

Employment, Consulting and Management Agreements

 

During the Fiscal Period, there was no plan or
arrangement in respect of compensation received or that may be received by a Named Executive Officer or director with a view to compensating
such individuals in the event of severance, constructive dismissal or termination of their employment or a change of responsibilities
following a change of control.

 

    

    28

    

 

EQUITY COMPENSATION PLAN INFORMATION

 

The following table sets forth the information
pertaining to the Corporation’s Current Stock Option Plan and Current RSU Plan as at December 31, 2021:

 

	Plan Category	 	Number of securities to be

 issued upon exercise of

 outstanding options,

 warrants and rights	 	 	Weighted-average

 exercise price of 

outstanding options, 

warrants and rights	 	 	Number of securities

 remaining available for future 

issuance under equity

 compensation plans (excluding 

securities reflected in first column)	 
	Equity

compensation

plans approved 

by

securityholders	 	Current Stock Option

                                               Plan
	 	 	35,779,654	 	 	$	0.23	 	 	 	4,359,777	 (1) 
	 	Current RSU Plan	 	 	17,949,993	 	 	 	N/A 	 (2) 	 	 	8,205,611	 (3) 
	Equity compensation plans not

 approved by securityholders	 	 	 	 	N/A	 	 	 	N/A	 	 	 	N/A	 
	Total	 	 	 	 	53,729,647	 	 	 	 	 	 	 	12,565,388	 (4) 

 

Notes:

 

		(1)	Pursuant to the Current Stock Option Plan, the number of authorized but unissued Common Shares that may
be issued upon the exercise of Stock Options granted under the Current Stock Option Plan at any time shall not exceed 10% of the issued
and outstanding Common Shares at any time. As at December 31, 2021 there were 401,394,314 Common Shares issued and outstanding.

		(2)	Pursuant to the Current RSU Plan, one Common Share is granted upon the vesting of each RSU.

		(3)	As at December 31, 2021, the Current RSU Plan authorized an aggregate of 26,155,604 Common Shares
to be reserved for issuance pursuant to RSUs.

		(4)	As at the date hereof, the number of Common Shares to be issued upon exercise of the outstanding Stock
Options under the Current Stock Option Plan is 33,712,053 and 7,117,327 Common Shares remain available for future issuances under the Current
Stock Option Plan. As of the date hereof, there are 14,183,321 RSUs outstanding and 11,972,283 RSUs remain available for future issuances
under the Current RSU Plan.

 

CORPORATE GOVERNANCE

 

General

 

The Board believes that good corporate governance
improves corporate performance and benefits all shareholders. The CSA have adopted National Policy 58-201 – Corporate Governance
Guidelines, which provides non-prescriptive guidelines on corporate governance practices for reporting issuers such as the Corporation.
In addition, the CSA have implemented National Instrument 58-101 – Disclosure of Corporate Governance Practices (“NI
58-101”), which prescribes certain disclosure of corporate governance practices. This disclosure is presented below.

 

Composition of the Board

 

The Board is currently composed of five (5) directors,
being G. Scott Paterson, Curt Marvis, Catherine Warren, Damian Lee and Steven Beeks.

 

Except for Mr. Marvis and Mr. Paterson,
all of the proposed nominees of the Corporation are considered by the Board to be independent within the meaning of NI 58-101. An “independent
director” is a director who is independent of management and is free from any interest and any business or other relationship which
could, or could reasonably be perceived to materially interfere with the director’s ability to act with a view to the best interests
of the Corporation. Mr. Marvis is the Chief Executive Officer of the Corporation and Mr. Paterson has acted as a consultant
to the Corporation and has been compensated as such, and accordingly is considered to be “non-independent”. See “Compensation
of Executive Officers and Directors – Summary Compensation Table”.

 

    

    29

    

 

The independent directors exercise their responsibilities
for independent oversight of management and meet independently of management whenever deemed necessary.

 

The following table sets forth the current and
proposed directors of the Corporation who currently hold directorships with other reporting issuers:

 

	Director	Other
Reporting Issuers
	G.
Scott Paterson	Engagement Labs Inc. 

CoinSmart
Financial Inc.  
	Curt
Marvis	The
Tinley Beverage Company Inc.
	Damian
Lee	Spacefy
Inc.

 

Orientation and Continuing Education of Board
Members

 

New Board members will receive information which
includes access to reports on operations and results, and all public disclosure filings by the Corporation. In addition, management of
the Corporation makes itself available for discussion with all Board members.

 

Measures to Encourage Ethical Business Conduct

 

The Board encourages and promotes a culture of
ethical business conduct through various measures. It is the responsibility of all employees, officers and directors to report any concerns
regarding accounting, financial statement disclosure, internal accounting or disclosure controls, auditing matters or suspected wrong-doings
in accordance with the provisions set out herein. No employee, officer or director who in good faith makes a complaint shall suffer harassment,
retaliation or adverse employment consequences. An individual who retaliates against someone who has made a complaint in good faith is
subject to discipline up to and including termination of employment. Additionally, no person having knowledge of undisclosed material
information relating to the Corporation shall disclose the information to any person other than in the necessary course of business or
with the express written consent of his or her supervising director, officer or manager; or buy or sell, or acquire an option to buy or
sell, any security of the Corporation or of a third party involved in activity or negotiation with the Corporation.

 

Nomination of Directors

 

The Corporation’s management is continually
in contact with individuals involved in other junior public companies in a variety of business sectors. From these sources, the Corporation
has made numerous contacts and in the event that the Corporation were in a position to nominate any new directors, such individuals would
be brought to the attention of the Board. The Corporation conducts due diligence, reference and background checks on any suitable candidate.
New nominees must have a track record in general business management, special expertise in an area of strategic interest to the Corporation,
the ability to devote the time required and a willingness to serve.

 

Compensation

 

See “Compensation of Executive Officers
and Directors – Compensation Governance”.

 

    

    30

    

 

Other Board Committees

 

The Corporation does not have any committees other
than the Audit Committee.

 

Assessments

 

The Board monitors the adequacy of information
given to directors, communication between the Board and management and the strategic direction and processes of the Board.

 

AUDIT COMMITTEE

 

The Audit Committee has a charter (the “Audit
Committee Charter”), which outlines its authority and responsibilities. The full text of the Audit Committee Charter is attached
as Schedule “B” hereto.

 

Composition

 

The Audit Committee
was reconstituted effective May 18, 2022 and is currently comprised of three individuals, Damian Lee (Chair), Catherine
Warren and Scott Paterson, all of whom are considered financially literate under National Instrument 52-110 – Audit Committees
(“NI 52-110”) and all of whom are independent other than Mr. Paterson, who has acted as a consultant to the Corporation
and has been compensated as such, and accordingly is considered to be “non-independent”.

 

Relevant Education and Experience

 

In addition to each member’s general business
experience, the education and experience of each Audit Committee member that is relevant to the performance of his or her responsibilities
as an Audit Committee member is outlined above under “Particulars of Matters to be Acted Upon – Biographies of Directors”.

 

Audit Committee Oversight

 

At no time since the commencement of the Fiscal
Period was a recommendation of the Audit Committee to nominate or compensate an external auditor not adopted by the Board.

 

Pre-Approval Policies and Procedures

 

The Audit Committee pre-approves all audit and
permitted non-audit services.

 

External Auditor Service Fees (By Category)

 

The following table provides information about
the fees billed to the Corporation for professional services rendered by MNP LLP during the Fiscal Period ended December 31, 2021
and financial year ended June 30, 2021, and were paid or estimated to be payable for services in those periods:

 

	 	 	Fiscal Period ended

 December 31, 2021(1) 	 	 	Year ended

 June 30, 2021(1) 	 
	Audit Fees(2) 	 	$	117,700	 	 	$	143,019	 
	Audit Related Fees(3) 	 	$	68,633	 	 	$	71,298	 
	Tax Fees(4) 	 	$	26,215	 	 	$	26,659	 
	All Other Fees	 	 	nil	 	 	$	28,850	 (5) 
	Total:	 	$	212,548	 	 	$	269,826	 

 

Notes:

 

	(1)	Estimated audit fees.
	(2)	Audit fees were for professional services rendered by the auditors for the audit of the Corporation’s
consolidated financial statements, as well as services provided in connection with statutory and regulatory filings.
	(3)	Audit related fees were for professional advisory services procured to support the audit of the Corporation's
consolidated financial statements.
	(4)	Tax fees were for tax compliance services and tax advice and planning.
	(5)	For the year ended June 30, 2021, $5,000 in relation to RSU valuation consulting services and $23,850
in relation to consulting services for the acquisition of Chatterbox Technologies Private Limited.

 

    

    31

    

 

The Audit Committee communicated through meetings,
emails and telephone conferences in the Fiscal Period to fulfill its mandate.

 

Exemptions

 

Since the Corporation is a “Venture Issuer”
(its securities are not listed or quoted on any of the Toronto Stock Exchange, Neo Exchange Inc., a U.S. marketplace, or a marketplace
outside of Canada and the United States of America), the Corporation has relied on the exemption in Section 6.1 of NI 52-110 in order
to be exempt from the requirements of Part 5 Reporting Obligations of NI 52-110, which relates to the reporting of the required
disclosure.

 

INDEBTEDNESS OF DIRECTORS, EXECUTIVE OFFICERS
AND EMPLOYEES

 

Other than as set forth in this Circular, the
Corporation is not aware of any indebtedness of any directors, officers or employees.

 

INTEREST OF INFORMED PERSONS IN MATERIAL TRANSACTIONS

 

Other than as set
forth in this Circular, the Corporation is not aware of any material interest, direct or indirect, of any informed person or proposed
director of the Corporation or any associate or affiliate of any such persons in any transaction since the commencement of the
Fiscal Period or in any proposed transaction, which has materially affected or would materially affect the Corporation or any of its subsidiaries.

 

INTEREST OF CERTAIN PERSONS IN MATTERS TO BE
ACTED UPON

 

Other than as set forth in this Circular, the
management of the Corporation is not aware of any material interest, direct or indirect, by way of beneficial ownership of securities
or otherwise, of any person who has been a director or executive officer at any time since the beginning of the Fiscal Period or any proposed
nominee for election as a director, or any associate or affiliate of any of the foregoing persons, in any matter to be acted upon at the
Meeting other than the election of directors or the re-appointment of auditors. All of the directors and officers are entitled to receive
Stock Options pursuant to the Amended Stock Option Plan and to receive RSUs pursuant to the Amended RSU Plan. See “Particulars
of Matters to be Acted Upon – Approval of Amended Stock Option Plan” and “Particulars of Matters to be Acted
Upon – Approval of Amended Restricted Share Unit Plan”.

 

ADDITIONAL INFORMATION

 

Financial information is provided in the Corporation’s
audited consolidated financial statements and accompanying management’s discussion and analysis (“MD&A”) for the
Fiscal Period. Copies of the audited consolidated financial statements and MD&A for the Fiscal Period are available under the Corporation’s
profile on SEDAR.

 

Shareholders may contact the Corporation to request
copies of the Corporation’s financial statements and MD&A at shareholder@qyoutv.com.

 

Additional information relating to the Corporation
is available on the SEDAR website at www.sedar.com.

 

    

    32

    

 

GENERAL

 

All matters referred to herein for approval by
the shareholders require a majority of the votes cast by shareholders in person or by proxy at the Meeting.

 

The contents and sending of this Circular have
been approved by the Board. Where information contained in this Circular rests particularly within the knowledge of a person other than
the Corporation, the Corporation has relied upon information furnished by such person.

 

Unless otherwise
stated, the information contained herein is given as of the 19th day of May, 2022.

 

	 	By Order of the Board of Directors
	 	 
	 	 	(signed) “Curt Marvis”
	 	 	Curt Marvis

  Chief Executive Officer  

 

     

    A-1

    

 

SCHEDULE “A”

 

QYOU MEDIA INC.

 

AMENDED AND RESTATED STOCK OPTION PLAN

 

(in “blackline” form)

 

(See attached)

 

    

    A-2

    

 

QYOU MEDIA INC.

 

AMENDED AND RESTATED STOCK OPTION PLAN

 

		1.	Purpose

 

The purpose of the Plan is to provide
an incentive to the directors, officers, employees, consultants and other personnel of the Corporation or any of its subsidiaries to achieve
the longer-term objectives of the Corporation; to give suitable recognition to the ability and industry of such persons who contribute
materially to the success of the Corporation; and to attract to and retain in the employ of the Corporation or any of its subsidiaries,
persons of experience and ability, by providing them with the opportunity to acquire an increased proprietary interest in the Corporation.

 

		2.	Definitions and Interpretation

 

When used in this Plan, unless there
is something in the subject matter or context inconsistent therewith, the following words and terms shall have the respective meanings
ascribed to them as follows:

 

		(a)	“Board” means the Board of the Corporation;

 

		(b)	“Common Shares” means common shares in the capital of the Corporation and any shares or securities
of the Corporation into which such common shares are changed, converted, subdivided, consolidated or reclassified;

 

		(c)	“Corporation” means QYOU Media Inc. and any successor corporation and any reference herein
to action by the Corporation means action by or under the authority of its Board or a duly empowered committee appointed by the Board;

 

		(d)	“Discounted Market Price” means the last per share closing price for the Common Shares on
the Exchange before the date of grant of an Option, less any applicable discount under Exchange Policies;

 

		(e)	“Exchange” means the TSX Venture Exchange or any other stock exchange on which the Common
Shares are listed;

 

		(f)	“Exchange Policies” means the policies of the Exchange, including those set forth in the Corporate
Finance Manual of the Exchange;

 

		(g)	“Insider” has the meaning ascribed thereto in Exchange Policies;

 

		(h)	“Option” means an option granted by the Corporation to an Optionee entitling such Optionee
to acquire a designated number of Common Shares from treasury at a price determined by the Board;

 

		(i)	“Option Period” means the period determined by the Board during which an Optionee may
                                                               exercise an Option, not to exceed the maximum period permitted by the Exchange, which maximum period is ten (10) years from the date
                                                               the Option is granted;

 

    

    A-3

    

 

		(j)	“Optionee” means a person who is a director, officer, employee, consultant or other personnel
of the Corporation or a subsidiary of the Corporation; a corporation wholly-owned by such persons; or any other individual or body corporate
who may be granted an option pursuant to the requirements of the Exchange, who is granted an Option pursuant to this Plan; and

 

		(k)	“Plan” shall mean the Corporation’s incentive stock option plan as embodied herein and
as from time to time amended; 

 

		(l)	“Share Compensation Arrangement” means a stock
option, stock option plan, employee stock purchase plan, restricted share unit plan, deferred share unit plan, securities for services,
stock appreciation right plan, shares for debt or any other compensation or incentive mechanism involving the issuance or potential issuance
of Common Shares or other securities to directors, officers or employees of, or consultants to, the Corporation or its subsidiaries, including
a share purchase from treasury which is financially assisted by the Corporation by way of a loan, guarantee or otherwise; 

 

		(m)	“Trading Days” means a day when trading occurs
through the facilities of the Exchange; and

 

		(n)	“VWAP” means the volume weighted
average trading price of the Common Shares on the Exchange calculated by dividing the total value by the total volume of such securities
traded for the five Trading Days immediately preceding the exercise of the subject Option, subject to the proviso that the Exchange may
exclude internal crosses and certain other special terms trades from the calculation.

 

Capitalized terms in the Plan that are
not otherwise defined herein shall have the meaning set out in the Exchange Policy, including without limitation “Consultant”,
 “Employee”, “Director”, “Insider”, “Investor Relations Activities”, “Management
Company Employee”, “Tier 1 Issuer” and “Tier 2 Issuer”.

 

Wherever the singular or masculine is
used in this Plan, the same shall be construed as meaning the plural or feminine or body corporate and vice versa, where the context or
the parties so require.

 

		3.	Administration

 

The Plan shall be administered by the
Board. The Board shall have full and final discretion to interpret the provisions of the Plan and to prescribe, amend, rescind and waive
rules and regulations to govern the administration and operation of the Plan. All decisions and interpretations made by the Board shall
be binding and conclusive upon the Corporation and on all persons eligible to participate in the Plan, subject to shareholder approval
if required by the Exchange. Notwithstanding the foregoing or any other provision contained herein, the Board shall have the right to
delegate the administration and operation of the Plan to a special committee of directors appointed from time to time by the Board, in
which case all references herein to the Board shall be deemed to refer to such committee.

 

    

    A-4

    

 

		4.	Eligibility

 

The Board may at any time and from time
to time designate those Optionees who are to be granted an Option pursuant to the Plan and grant an Option,
to such Optionee. Subject to Exchange Policies and the limitations contained herein, the Board is authorized to provide for the grant
and exercise of Options on such terms (which may vary as between Options) as it shall determine. No Option shall be granted to any person
except upon recommendation of the Board. A person who has been granted an Option may, if he is otherwise eligible and if permitted by
Exchange Policies, be granted an additional Option or Options if the Board shall so determine. Subject to Exchange Policies, the Corporation
shall represent that the Optionee is a bona fide Employee, Consultant or Management Company Employee (as such terms are defined in Exchange
Policies) in respect of Options granted to such Optionees.

 

		5.	Participation

 

Participation in the Plan shall be entirely
voluntary and any decision not to participate shall not affect an Optionee’s relationship or employment with the Corporation.

 

Notwithstanding any express or implied
term of this Plan or any Option to the contrary, the granting of an Option pursuant to the Plan shall in no way be construed as conferring
on any Optionee any right with respect to continuance as a director, officer, employee or consultant of the Corporation or any subsidiary
of the Corporation.

 

Options shall not be affected by any
change of employment of the Optionee or by the Optionee ceasing to be a director or officer of or a consultant to the Corporation or any
of its subsidiaries, where the Optionee at the same time becomes or continues to be a director, officer or full-time employee of or a
consultant to the Corporation or any of its subsidiaries.

 

Options will not be granted to an officer,
employee or consultant of the Corporation, unless such participant is a bona fide Officer, Employee or Consultant of the Corporation.

 

No Optionee shall have any of the rights
of a shareholder of the Corporation in respect to Common Shares issuable on exercise of an Option until such Common Shares shall have
been paid for in full and issued by the Corporation on exercise of the Option, pursuant to this Plan.

 

Optionees resident in the State of California
should also refer to Appendix “I” of the Plan.

 

		6.	Common Shares Subject to Options

 

The number of authorized but
unissued Common Shares that may be issued upon the exercise of Options granted under the Plan at any time shall not exceed 10% of
the issued and outstanding Common Shares on a non-diluted basis at any time, and such aggregate number of Common Shares shall
automatically increase or decrease as the number of issued and outstanding Common Shares changes, provided that such number of
unissued Common Shares issuable upon exercise of Options granted under the Plan plus the number of Common Shares reserved for
issuance under all other equity incentive plans of the Corporation, including, but not limited to, the restricted share unit plan of
the Corporation, shall not exceed 20% of the issued and outstanding Common Shares on a non-diluted basis at any time.

 

    

    A-5

    

 

All subject to Exchange Policies,
this Plan shall not permit grants of Optionsthe
aggregate number of Common Shares issued or granted to Insiders (as a group), within ain
any 12 month period, or
at any point in time, pursuant to Options granted under this Plan or Options or other entitlements granted under any other Share Compensation
Arrangement shall not exceed 10% of anthe
aggregate number of options exceeding 10% of the issued Common
Shares of the Corporationoutstanding,
calculated at the date an Option is granted to any Insider, unless disinterested
shareholder approval is obtained. The aggregate number of Common Shares reserved for issuance
to any one (1) Optionee under Options or other entitlements granted under this
Plan or any other Share Compensation Arrangement granted in any 12 month period shall not exceed 5% of the issued and outstanding
Common Shares determined at the date of grant. The aggregate number of Common Shares reserved for issuance to an Optionee under
this Plan or any other Share Compensation Arrangement who is a Consultant in aany
12 month period shall not exceed 2% of the issued and outstanding Common Shares determined at the date of grant. The aggregate number
of Shares reserved for issuance pursuant to Options granted to all persons retained to provide investor relations activities must not
exceed 2% of the issued and outstanding Shares in any 12 month period, calculated on the date of grant.

 

Appropriate adjustments shall be made
as set forth in Section 13 and Section 14 hereof, in both the number of Common Shares covered by individual grants and the total number
of Common Shares authorized to be issued hereunder, to give effect to any relevant changes in the capitalization of the Corporation.

 

If any Option granted hereunder shall
expire or terminate for any reason without having been exercised in full, the unpurchased Common Shares subject thereto shall again be
available for the purpose of the Plan.

 

		7.	Option Agreement

 

A written agreement will be entered into
between the Corporation and each Optionee to whom an Option is granted hereunder, which agreement will set out the number of Common Shares
subject to option, the exercise price and any other terms and conditions approved by the Board, all in accordance with the provisions
of this Plan (herein referred to as the “Stock Option Agreement”). The Stock Option Agreement will be in such form as the
Board may from time to time approve, and may contain such terms as may be considered necessary in order that the Option will comply with
any provisions respecting options in the income tax or other laws in force in any country or jurisdiction of which the Optionee may from
time to time be a resident or citizen or the rules of any regulatory body having jurisdiction over the Corporation.

 

    

    A-6

    

 

		8.	Option Period and Exercise Price

 

Each Option and all rights thereunder
shall be expressed to expire on the date set out in the respective Stock Option Agreement, which shall be the date of the expiry of the
Option Period (the “Expiry Date”), subject to earlier termination as provided in Sections 10 and 11 hereof.

 

Subject to Exchange Policies and any
limitations imposed by any relevant regulatory authority, the exercise price of an Option granted under the Plan shall be as determined
by the Board when such Option is granted and shall be an amount at least equal to the Discounted Market Price of the Common Shares.

 

		9.	Exercise of Options

 

An Optionee shall be entitled to exercise
an Option granted to it at any time prior to the expiry of the Option Period, subject to Sections 10 and 11 hereof and to vesting limitations
which may be imposed by the Board at the time such Option is granted. Subject to Exchange Policies, the Board may, in its sole discretion,
determine the time during which an Option shall vest and the method of vesting, or that no vesting restriction shall exist.

 

The exercise of any Option will be
conditional upon receipt by the Corporation at its head office of a written notice of exercise, specifying the number of Common Shares
in respect of which the Option is being exercised, accompanied by cash payment, certified cheque or bank draft for the full purchase price
of such Common Shares with respect to which the Option is being exercised unless
exercised in accordance with either of the methods described under Sections 9(a) or 9(b) below if requested by an Optionee and approved
by the Corporation.

 

(a)     “Cashless
Exercise” means and may be effected when the Corporation has an arrangement with a brokerage firm pursuant to which the brokerage
firm will loan money to an Optionee to purchase the Common Shares underlying their Options, with the brokerage firm then selling a sufficient
number of Common Shares to cover the exercise price of the Options in order to repay the loan made to the Optionee. Upon such a Cashless
Exercise, the brokerage firm involved receives a number of Common Shares from the exercise of an Optionee’s Options to repay the
loan so provided, and the Optionee receives the balance of Common Shares or the cash proceeds from the balance of such Common Shares.
Pursuant to a “Cashless Exercise” an Optionee shall deliver a properly executed notice of exercise together with irrevocable
instructions to a broker providing for the assignment to the Corporation of the proceeds of a sale or loan with respect to some or all
of the shares being acquired upon the exercise of the Option. The Corporation reserves, at any and all times, the right, in the Corporation’s
sole and absolute discretion, to establish, decline to approve or terminate any program or procedures for the exercise of Options by
means of a Cashless Exercise, including with respect to one or more Optionees specified by the Corporation notwithstanding that such
program or procedures may be available to other Optionees.

 

    

    A-7

    

 

		(b)	“Net Exercise” means, and may be effected for
Optionees other than those engaged in Investor Relations Activities for the Corporation, a process whereby Options are exercised without
the Optionee making any cash payment to the Corporation, such that the Corporation does not receive any cash in payment of the applicable
exercise, and instead the Optionee receives only the number of Common Shares underlying the applicable Options as is equal to the quotient
obtained by dividing: 

 

		(i)	the product of the number of Options being exercised multiplied by the difference between
the VWAP of the underlying Common Shares and the exercise price of the subject Options; by 

 

		(ii)	the VWAP of the underlying Common Shares.

 

For
greater certainty, these methods for exercising Options shall be subject to all other provisions of the Plan, including, without limitation,
Section 17.

 

Common Shares shall not be issued pursuant
to the exercise of an Option unless the exercise of such Option and the issuance and delivery of such Common Shares pursuant thereto shall
comply with all relevant provisions of applicable securities law and the requirements of any stock exchange or consolidated stock price
reporting system on which prices for the Common Shares are quoted at any given time. As a condition to the exercise of an Option, the
Corporation may require the person exercising such Option to represent and warrant at the time of any such exercise that the Common Shares
are being purchased only for investment and without any present intention to sell or distribute such Common Shares if, in the opinion
of counsel for the Corporation, such a representation is required by law.

 

		10.	Ceasing to be a Director, Officer, Employee or Consultant

 

Unless otherwise determined by the Board,
and subject to the rules Exchange Policies, if an Optionee ceases to be a director, officer, employee or consultant of the Corporation
or its subsidiaries for any reason other than death, the Optionee may, but only within a reasonable period, to be set out in the applicable
Stock Option Agreement at the time of the grant, subject to a maximum of one (1) year following the Optionee’s ceasing to be a director,
officer, employee or consultant (or 30 days in the case of an Optionee engaged in Investor Relations Activities) or prior to the expiry
of the Option Period, whichever is earlier, exercise any Option held by the Optionee, but only to the extent that the Optionee was entitled
to exercise the Option at the date of such cessation. For greater certainty, any Optionee who is deemed to be an employee of the Corporation
pursuant to any medical or disability plan of the Corporation shall be deemed to be an employee for the purposes of the Plan.

 

		11.	Death of Optionee

 

In the event of the death of an Optionee,
the Option previously granted to him shall be exercisable within one (1) year following the date of the death of the Optionee or prior
to the expiry of the Option Period, whichever is earlier, and then only:

 

    

    A-8

    

 

		(a)	by the person or persons to whom the Optionee’s rights under the Option shall pass by the Optionee’s
will or the laws of descent and distribution, or by the Optionee’s legal personal representative; and

 

		(b)	to the extent that the Optionee was entitled to exercise the Option at the date of the Optionee’s
death.

 

		12.	Optionee’s Rights Not Transferable

 

No right or interest of any Optionee
in or under the Plan is assignable or transferable, in whole or in part, either directly or by operation of law or otherwise in any manner
except by bequeath or the laws of descent and distribution, subject to the requirements of the Exchange, or as otherwise allowed by the
Exchange.

 

Subject to the foregoing, the terms of
the Plan shall bind the Corporation and its successors and assigns, and each Optionee and his heirs, executors, administrators and personal
representatives.

 

		13.	Takeover or Change of Control

 

TheSubject
to the prior approval of the Exchange, the Corporation shall have the power, in the event of:

 

		(a)	any disposition of all or substantially all of the assets of the Corporation, or the dissolution, merger,
amalgamation or consolidation of the Corporation with or into any other corporation or of such corporation into the Corporation, or

 

		(c)	any change in control of the Corporation,

 

to make such arrangements as it shall
deem appropriate for the exercise of outstanding Options or continuance of outstanding Options, including without limitation, to amend
any Stock Option Agreement to permit the exercise of any or all of the remaining Options prior to the completion of any such transaction.
If the Corporation shall exercise such power, the Option shall be deemed to have been amended to permit the exercise thereof in whole
or in part by the Optionee at any time or from time to time as determined by the Corporation prior to the completion of such transaction.

 

For
greater certainty, subject to Exchange Policies, any acceleration of vesting terms of Options granted to persons retained to provide investor
relations activities shall be subject to the prior approval of the Exchange, whether or not made in the context of a transaction described
in the foregoing section.

 

		14.	Anti-Dilution of the Option

 

In the event of:

 

		(a)	any subdivision, redivision or change of the Common Shares at any time during the term of the Option into
a greater number of Common Shares, the Corporation shall deliver, at the time of any exercise
thereafter of the Option, such number of Common Shares as would have resulted from such subdivision, redivision or change if the exercise
of the Option had been made prior to the date of such subdivision, redivision or change;

 

    

    A-9

    

 

 

		(b)	any consolidation or change of the Common Shares at any time during the term of the Option into a lesser
number of Common Shares, the number of Common Shares deliverable by the Corporation on any exercise thereafter of the Option shall be
reduced to such number of Common Shares as would have resulted from such consolidation or change if the exercise of the Option had been
made prior to the date of such consolidation or change;

 

		(c)	any reclassification of the Common Shares at any time outstanding or change of the Common Shares into
other shares, or in case of the consolidation, amalgamation or merger of the Corporation with or into any other corporation (other than
a consolidation, amalgamation or merger which does not result in a reclassification of the outstanding Common Shares or a change of the
Common Shares into other shares), or in case of any transfer of the undertaking or assets of the Corporation as an entirety or substantially
as an entirety to another corporation, at any time during the term of the Option, the Optionee shall be entitled to receive, and shall
accept, in lieu of the number of Common Shares to which he was theretofore entitled upon exercise of the Option, the kind and amount of
shares and other securities or property which such holder would have been entitled to receive as a result of such reclassification, change,
consolidation, amalgamation, merger or transfer if, on the effective date thereof, he had been the holder of the number of Common Shares
to which he was entitled upon exercise of the Option.

 

Adjustments shall be made successively
whenever any event referred to in this section shall occur and any adjustments
made in connection with Section 14(c) shall be subject to the prior approval of the Exchange. For greater certainty, the Optionee
shall pay for the number of shares, other securities or property as aforesaid, the amount the Optionee would have paid if the Optionee
had exercised the Option prior to the effective date of such subdivision, redivision, consolidation or change of the Common Shares or
such reclassification, consolidation, amalgamation, merger or transfer, as the case may be.

 

		15.	Costs

 

The Corporation shall pay all costs of
administering the Plan.

 

		16.	Termination and Amendment

 

		(a)	TheSubject
                                                               to Exchange Policies, the Board may amend or terminate this Plan or any outstanding Option granted hereunder at any time
                                                               without the approval of the shareholders of the Corporation or any Optionee whose Option is amended or terminated, as
                                                               the case may be, in order to (i) fix any typographical errors,
                                                               (ii) make any necessary amendments for the Options to qualify for favourable treatment under applicable tax laws, and (iii) amend
                                                               any existing provisions of this Plan that do not alter the scope, nature and intent of such provisions, including to conform this Plan or such Option, as the
case may be, to applicable law or regulation or the requirements of the Exchange or any relevant regulatory authority, whether or not
such amendment or termination would affect any accrued rights, subject to the approval of the Exchange
or such regulatory authority.

 

		(b)	The Board may amend or terminate this Plan or any outstanding Option granted hereunder for any reason
other than the reasons set forth in Section 16(a) hereof, subject to the approval of the Exchange or any relevant regulatory authority
and the approval of the shareholders of the Corporation if required by the Exchange or such regulatory authority. Subject to Exchange
Policies, disinterested shareholder approval will be obtained for any reduction in the exercise price of an Option or
an extension to the Expiry Date if the Optionee is an Insider of the Corporation at the time of the proposed amendment. No
such amendment or termination will, without the consent of an Optionee, alter or impair any rights which have accrued to him prior to
the effective date thereof.

 

    

    A-10

    

 

		(c)	The Plan, and any amendments thereto, shall be subject to acceptance and approval by the Exchange. Any
Options granted prior to such approval and acceptance shall be conditional upon such approval and acceptance being given and no such Options
may be exercised unless and until such approval and acceptance are given.

 

		17.	Withholding Tax

 

Upon exercise of an Option, the Optionee
will, upon notification of the amount due and prior to or concurrently with the delivery of the certificates representing the Common Shares,
pay to the Corporation amounts necessary to satisfy applicable withholding tax requirements or will otherwise make arrangements satisfactory
to the Corporation for such requirements. In order to implement this provision, the Corporation or any related corporation will have the
right to retain and withhold from any payment of cash or Common Shares under the Plan the amount of taxes required to be withheld or otherwise
deducted and paid in respect of such exercise. At its discretion, the Corporation may require an Optionee receiving Common Shares upon
the exercise of an Option to reimburse the Corporation for any such taxes required to be withheld by the Corporation and withhold any
distribution to the Optionee in whole or in part until the Corporation is so reimbursed. In lieu thereof, the Corporation will have the
right to withhold from any cash amount due or to become due from the Corporation to the Optionee an amount equal to such taxes. The Corporation
may also retain and withhold or the Optionee may elect, subject to approval by the Corporation at its sole discretion, to have the Corporation
retain and withhold a number of Common Shares having a market value not less than the amount of such taxes required to be withheld by
the Corporation to reimburse the Corporation for any such taxes and cancel (in whole or in part) any such Common Shares issuable upon
exercise of an Option so withheld.

 

    

    A-11

    

 

		18.	Applicable Law

 

This Plan shall be governed by, administered
and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein.

 

		19.	Prior Plans

 

On the effective date (as set out in
Section 20 hereof), subject to Exchange approval and, if required, shareholder approval:

 

		(a)	the Plan shall entirely replace and supersede prior stock option plans, if any, enacted by the Corporation;
and

 

		(b)	all outstanding options shall be deemed to be granted pursuant to the Plan.

 

		20.	Effective Date

 

This Plan shall become effective as of
and from, and the effective date of the Plan shall be December 28May
19, 20172022,
upon receipt of all necessary shareholder and regulatory approvals.

 

    

    A-12

    

 

APPENDIX “I”

CALIFORNIA RESIDENTS

 

(for California residents only, to the extent
required by

California Corporations Code Section 25102(o))

 

This Appendix “I”
to the foregoing Stock Option Plan shall apply only to the Participants who are residents of the State of California and who are receiving
an Option under the Plan in reliance on California Corporations Code Section 25102(o) only. Capitalized terms used herein and not otherwise
defined shall have the respective meanings ascribed to them in the Plan. Notwithstanding any provisions contained in the Plan or the Plan
to the contrary and to the extent required by applicable laws, the following terms shall apply to the Option granted to the Participant
as a resident of the State of California, until the earlier to occur of (i) such time as the Board amends this Appendix “I”
or (ii) at such time as the Board otherwise provides.

 

(a)           Unless
determined otherwise by the Board, the Option may not be sold, pledged, assigned, hypothecated, or otherwise transferred in any manner
other than by will or by the laws of descent and distribution, and may be exercised, during the lifetime of the Participant, only by
the Participant. If the Board makes an Option transferable, such Option may only be transferred (i) by will, (ii) by the laws of descent
and distribution, (iii) to a revocable trust, or (iv) as permitted by Rule 701 of the Securities Act.

 

(b)           If
the Participant ceases to be a director, officer, employee or consultant of the Corporation or its subsidiaries for any reason other
than (i) a termination for Cause (as hereinafter defined); (ii) death; or (iii) permanent and total disability, the Participant may exercise
his, her or its Option prior to the Expiration Date and within such period of time as specified by the Board, which period shall not
be less than thirty (30) days following the Participant’s ceasing to be a director, officer, employee or consultant, but only to
the extent that the Participant was entitled to exercise the Option at the date of such cessation. “Cause” shall mean, as
determined by the Board, unless otherwise provided in an applicable agreement between the Participant and the Corporation: (i) negligence
or wilful misconduct by a Participant in connection with the performance of duties; (ii) a commission by a Participant of a criminal
offence; or (iii) material breach by a Participant of any term of any employment, consulting or other services, confidentiality, intellectual
property, non-competition or non-solicitation agreement between the Participant and the Corporation or a subsidiary.

 

(c)            If
the Participant ceases to be a director, officer, employee or consultant of the Corporation or its subsidiaries prior to the Expiration
Date by reason of the Participant’s permanent and total disability, the Participant may exercise his or her Option within such
period of time as specified by the Board, which period shall not be less than six (6) months following the date of the Participant’s
ceasing to be a director, officer, employee or consultant, to the extent such Option is exercisable on the date of such cessation (but
in no event later than the Expiration Date).

 

(d)          No
Option shall be granted, nor shall any Optioned Shares be issued upon the exercise, vesting or settlement of any Option, to a resident
of the State of California more than ten (10) years after the earlier of the date of adoption of the Plan or the date the Plan is approved
by the Corporation’s shareholders.

 

    

    A-13

    

 

(e)              In
the event of a share split, reverse share split, share dividend, recapitalization, combination, reclassification or other distribution
of the Corporation’s equity securities without the receipt of consideration by the Corporation, of or on the Common Shares, the
Board will make a proportionate adjustment of the number of Optioned Shares purchasable pursuant to the Option and the exercise price
thereof under the Option; provided, however, that the Board will make such proportionate adjustments to the Option in the
event of or as required by Section 25102(o) of the California Corporations Code to the extent the Corporation is relying upon the exemption
afforded thereby with respect to the Option.

 

(f)               The
Board shall have the authority to amend this Appendix “I” in accordance with the terms of the Plan.

 

     

    B-1

    

 

SCHEDULE “B”

 

QYOU MEDIA INC.

 

AMENDED AND RESTATED RESTRICTED SHARE UNIT PLAN

 

(in “blackline” form)

 

(See attached)

 

    

    B-2

    

 

QYOU MEDIA INC.

 

AMENDED AND RESTATED RESTRICTED SHARE UNIT
PLAN

 

ARTICLE
1

DEFINITIONS AND INTERPRETATION

 

1.1              
Purpose

 

This Restricted Share Unit Plan is established
as a method by which equity-based incentives may be awarded to the senior officers, directors, employees, and consultants of QYOU Media
Inc. (the “Corporation”) to recognize and reward their significant contributions to the long-term success of the Corporation
and to align their interests more closely with the shareholders of the Corporation.

 

1.2              
Definitions

 

For the purposes of this Plan, the following terms
shall have the following meanings:

 

		(a)	“Affiliate” has the meaning ascribed thereto by the Exchange;

 

		(b)	“Board” means the Board of Directors of the Corporation or, as applicable, a committee consisting
of not less than 3 Directors of the Corporation duly appointed to administer this Plan;

 

		(c)	“Change of Control” includes

 

		(i)	the acquisition by any persons “acting jointly or in concert” (as determined by the Securities
Act (Ontario)), whether directly or indirectly, of voting securities of the Corporation that, together with all other voting securities
of the Corporation held by such persons, constitute in the aggregate more than 50% of all outstanding voting securities of the Corporation,

 

		(ii)	an amalgamation, merger, arrangement or other form of business combination of the Corporation with another
corporation that results in the holders of voting securities of that other corporation holding, in the aggregate, more than 50% of all
outstanding voting securities of the corporation resulting from the business combination,

 

		(iii)	the sale, lease or exchange of all or substantially all of the property of the Corporation to another
person, other than in the ordinary course of business of the Corporation or to a related entity, or

 

		(iv)	any other transaction that is deemed to be a “Change of Control” for the purposes of this
Plan by the Board in its sole discretion;

 

		(d)	“common share” means a common share in the capital of the Corporation;

 

		(e)	“Corporation” means QYOU Media Inc. and its successors and assigns;

 

    

    B-3

    

 

		(f)	“Disinterested Shareholder” means a holder of common shares that is not an Eligible Person
nor an associate (as defined in the Securities Act (Ontario)) of an Eligible Person;

 

		(g)	“Dividend” means a dividend declared and payable on a common share in accordance with the
Corporation’s dividend policy as the same may be amended from time to time (an “Ordinary Dividend”), and may, in the
discretion of the Board, include a special or stock dividend (a “Special Dividend”), and may, in the discretion of the Board,
include a Special Dividend declared and payable on a common share;

 

		(h)	“Eligible Person” means senior officers, directors, employees, and consultants of the Corporation,
but shall not include a person performing Investor Relations Activities;

 

		(i)	“Exchange” means, collectively, the TSXV, any successor thereto and any other stock exchange
or trading facilities through which the common shares trade or are quoted from time to time;

 

		(j)	“Fair Market Value” means the closing price of the common shares on the Exchange on the Business
Day immediately prior to the Redemption Date or, if the common shares are not listed on the Exchange, then on such other stock exchange
or quotation system as may be selected by the Board, provided that, if the common shares are not listed or quoted on any other stock exchange
or quotation system, then the Fair Market Value will be the value determined by the Board in its sole discretion acting in good faith,
provided that in all circumstances, notwithstanding the foregoing, the Board may in its sole discretion acting in good faith determine
the Fair Market Value using such other method as it deems appropriate in the circumstances;

 

		(k)	“Grant Date” means any date determined from time to time by the Board as a date on which a
grate of Restricted Share Units will be made to one or more Eligible Persons under this Plan;

 

		(l)	“Insider” means an “Insider” as defined in the TSXV Policies;

 

		(m)	“Investor Relations Activities” has the meaning as defined in the TSXV Policies;

 

		(n)	“Plan” means this Restricted Share Unit Plan, as amended from time to time;

 

		(o)	“Redemption Date” in respect of any Restricted Share Unit means the third anniversary of the
Grant Date on which such Restricted Share Unit was granted to the Eligible Person, unless (i) an earlier date has been established or
approved by the Board as the Redemption Date in respect of such Restricted Share Unit in order to create a staggered vesting scheme for
a grant or for any other reason as the Board may determine, or (ii) Section 3.6, 4.1, 4.2, 6.2 is applicable, in which case the Redemption
Date in respect of such Restricted Share Unit shall be the date established as such in accordance with the applicable Section; provided
that, notwithstanding any other provision hereof, in no event will the Redemption Date in respect of any Restricted Share Unit be after
the end of the calendar year which is three years following the end of the year in which services to which the grant of such Restricted
Share Unit relates were performed by the Eligible Person to whom such Restricted Share Unit was granted;

 

    

    B-4

    

 

		(p)	“Reorganization” means any declaration of any stock dividend (other than a Special Dividend
in respect of which the Board, in its discretion, determines that Eligible Persons are to be paid a cash amount pursuant to Section 3.4),
stock split, security consolidation, combination or exchange of
shares, merger, consolidation, recapitalization, amalgamation, plan of arrangement, reorganization, spin- off or other distribution (other
than Ordinary Dividends) of the Corporation’s assets to shareholders
or any other similar corporate transaction or event which the Board determines affects the common shares such that an adjustment is appropriate
to prevent dilution or enlargement of the rights of Eligible Persons under this Plan;

 

		(q)	“Restricted Share Unit” means one notional common share (without any of the attendant rights
of a shareholder of such common share, including, without limitation, the right to vote such common share and the right to receive dividends
thereon, except to the extent otherwise specifically provided herein) credited by bookkeeping entry to a notional account maintained by
the Corporation in respect of an Eligible Person in accordance with this Plan;

 

		(r)	“Share Compensation Arrangement” means a stock
option, stock option plan, employee stock purchase plan, restricted share unit plan, deferred share unit plan, securities for services,
stock appreciation right plan, shares for debt or any other compensation or incentive mechanism involving the issuance or potential issuance
of common shares or other securities to directors, officers or employees of, or consultants to, the Corporation or its subsidiaries, including
a share purchase from treasury which is financially assisted by the Corporation by way of a loan, guarantee or otherwise; 

 

		(s)	(r) “Subsidiary” has the meaning set out
in the Securities Act (Ontario);

 

		(t)	(s) “TSXV” means the TSX Venture Exchange;
and

 

		(u)	(t) “TSXV Policies” means the policies included
in the TSXV Corporate Finance Manual and “TSXV Policy” means any one of them.

 

1.3              
Effective Date

 

This Plan shall be effective as of March 5, 2020,
provided that no common shares may be issued under this Plan until and unless all required Exchange, regulatory, and shareholder approvals
have been obtained with respect to the issuance of Restricted Share Units and common shares hereunder.

 

1.4              
Governing Law; Subject to Applicable Regulatory Rules

 

This Plan shall be governed by and construed in
accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein. The provisions of this Plan shall
be subject to the applicable by-laws, rules and policies of the Exchange and applicable securities legislation.

 

    

    B-5

    

 

ARTICLE 2

ELIGIBILITY AND PARTICIPATION

 

2.1              
Eligibility

 

This Plan applies to those persons qualifying
as Eligible Persons for a grant of Restricted Share Units pursuant to Section 3.1. Restricted Share Units will not be granted to an employee,
consultant or management company employee unless such participant is a bona fide employee, consultant or management company employee
pursuant to TSXV Policies.

 

2.2              
Rights Under this Plan

 

Subject to Sections 4 and 5, an Eligible Person
granted Restricted Share Units shall continue to have rights in respect of such Restricted Share Units until such Restricted Share Units
have been redeemed for cash or common shares or terminated without vesting in accordance with this Plan.

 

2.3              
Copy of this Plan

 

The Corporation shall provide each Eligible Person
with a copy of this Plan following the initial grant of Restricted Share Units to such Eligible Person and with a copy of all amendments
to this Plan.

 

2.4              
Limitation on Rights

 

		(a)	Nothing in this Plan shall confer on any person any right to be designated as an Eligible Person or to
be granted any Restricted Share Units.

 

		(b)	There is no obligation for uniformity of treatment of Eligible Persons or any group of Eligible Persons,
whether based on salary or compensation, grade or level or organizational position or level or otherwise.

 

		(c)	A grant of Restricted Share Units to an Eligible Person on one or more Grant Dates shall not be construed
to create a right to a grant of Restricted Share Units on a subsequent Grant Date.

 

2.5              
Grant Agreements

 

		(a)	Each grant of Restricted Share Units shall be evidenced by a written agreement executed by the Eligible
Person in such form as the Board may from time to time approve, and may contain such terms as may be considered necessary in order that
the Restricted Share Unit(s) will comply with any provisions respecting such Restricted Share Units in the income tax or other laws in
force in any country or jurisdiction of which the Eligible Person may from time to time be a resident or citizen or the rules of any regulatory
body having jurisdiction over the Corporation.

 

		(b)	An Eligible Person will not be entitled to any grant of Restricted Share Units or any benefit of this
Plan unless the Eligible Person agrees with the Corporation to be bound by the provisions of this Plan.

 

		(c)	By entering into an agreement described in this Section 2.5, each Eligible Person shall be deemed conclusively to have accepted
and consented to all terms of this Plan and all bona fide actions or decisions made by the Board. Such terms and consent shall
also apply to and be binding on the legal representative, beneficiaries, heirs and successors of each Eligible Person.

 

    

    B-6

    

 

2.6              
Limits on common shares Issuable on Exercise

 

The aggregate maximum number of common shares
reserved for issuance under this Plan is 26,155,60440,829,380
common shares, subject to any adjustment under Section 3.5 hereof or as required by TSXV Policies, or such greater number of common shares
as may be permitted by TSXV Policies upon being duly approved by the Board and, if required by TSXV Policies, by the shareholders of the
Corporation provided that such number of unissued common shares issuable upon
the vesting of Restricted Shares Units under this Plan and all other Share Compensation Arrangements of the Corporation, including, but
not limited to, the stock option plan of the Corporation, shall not exceed 20% of the issued and outstanding common shares on a non-diluted
basis at any time. The number of common shares subject to any Restricted Share Unit (or any portion thereof) that has expired
or is forfeited, surrendered, cancelled or otherwise terminated, shall, in each case, automatically become available to be made the subject
of new Restricted Share Units under the Restricted Share Unit Plan.

 

All subject to TSXV Policies, the aggregate
number of common shares issued or granted to Insiders (as a group), in any 12 month period or at any point in time, pursuant to Restricted
Share Units granted under this Plan or Restricted Share Units or other entitlements granted under any other Share Compensation Arrangement
shall not exceed 10% of the aggregate number of common shares outstanding, calculated at the date
a Restricted Share Unit is granted to any Insider, unless disinterested shareholder approval is obtained. The aggregate number
of common shares reserved for issuance to any one (1) Eligible Person under Restricted Share Units or
other entitlements granted under this Plan or any other Share Compensation
Arrangement in any 12 month period shall not exceed 5% of the issued and outstanding common shares determined at the Grant
Date. The aggregate number of common shares reserved for issuance to an Eligible Person who is a consultant in a 12 month period shall
not exceed 2% of the issued and outstanding common shares determined at the Grant Date.

 

2.7              
No Fractional common shares

 

No fractional common shares may be issued under
this Plan.

 

ARTICLE
3

RESTRICTED SHARE UNITS

 

3.1              
Grant of Restricted Share Units

 

On each Grant Date, the Board, in its sole discretion,
shall designate Eligible Persons and determine the number and vesting of Restricted Share Units to be granted to each Eligible Person.
Such grants may have one or more Redemption Dates in order to allow for different vesting dates of the Restricted Share Units. Other
than in accordance with Section 4, no Restricted Share Units shall vest before the date that is one year following the date the Restricted
Share Units are granted.

 

    

    B-7

    

 

3.2              
 Redemption of Restricted Share Units

 

		(a)	Unless redeemed earlier in accordance with this Plan, the Restricted Share Units of each Eligible Person
will be redeemed within 30 days after each applicable Redemption Date for cash equal to the Fair Market Value of a Restricted Share Unit
(net of any applicable statutory withholdings) on the Redemption Date or an equal number of common shares, as determined by the Board
at the time of granting of the Restricted Share Units.

 

		(b)	If the Board determines that any Restricted Share Units are to be redeemed for common shares, the Eligible
Person will be entitled to receive and the Corporation will issue to the Eligible Person an equal number of common shares (net of any
applicable statutory withholdings) that have vested on the Redemption Date.

 

3.3              
Compliance with Tax Requirements

 

		(a)	Each Eligible Person (or the heirs and legal representatives of the Eligible Person) shall bear any and
all income or other tax imposed on amounts paid to the Eligible Person (or the heirs and legal representatives of the Eligible Person)
under this Plan.

 

		(b)	In taking any action hereunder, or in relation to any rights hereunder, the Corporation and each Eligible
Person shall comply with all provisions and requirements of any income tax, pension plan, or employment or unemployment insurance legislation
or regulations of any jurisdiction which may be applicable to the Corporation or Eligible Person, as the case may be.

 

		(c)	The Corporation shall have the right to deduct from all payments made to the Eligible Persons in respect
of the Restricted Share Units, whether in cash or common shares, any federal, provincial, local, foreign or other taxes, Canadian Pension
Plan, Employment Insurance or other deductions required by law to be withheld with respect to such payments. The Corporation may take
such other action as the Board may consider advisable to enable the Corporation and any Eligible Person to satisfy obligations for the
payment of withholding or other tax obligations relating to any payment to be made under this Plan.

 

		(d)	If the Board so determines, the Corporation shall have the right to require, prior to making any payment
under this Plan, payment by the recipient of the excess of any applicable Canadian or foreign federal, provincial, state, local or other
taxes over any amounts withheld by the Corporation, in order to satisfy the tax obligations in respect of any payment under this Plan.
If the Corporation does not withhold from any payment, or require payment of an amount by a recipient, sufficient to satisfy all income
tax obligations, the Eligible Person shall make reimbursement, on demand, in cash, of any amount paid by the Corporation in satisfaction
of any tax obligation. Notwithstanding any other provision hereof, in taking such action hereunder, the Board shall endeavour to ensure
that the payments to be made hereunder will not be subject to the “salary deferral arrangement” rules under the Income
Tax Act (Canada), as amended, or income tax legislation of any other jurisdiction.

 

    

    B-8

    

 

3.4              
 Payment of Dividend Equivalents

 

When Dividends are paid on common shares, an Eligible
Person shall be credited with Dividend equivalents in respect of the Restricted Share Units credited to the Eligible Person’s account
as of the record date for payment of Dividends. Such Dividend equivalents shall be converted into additional Restricted Share Units (including
fractional Restricted Share Units) based on the Fair Market Value per common share on the date credited. For greater certainty, such Restricted
Share Units resulting from the conversion of Dividend equivalents will be included in the number of outstanding Restricted Share Units
for the purposes of Section 2.6.

 

3.5              
Adjustments

 

		(a)	IfSubject
to the prior approval of the TSXV, if required, if any change occurs in the outstanding common shares by reason of a Reorganization,
the Board, in its sole discretion, and without liability to any person, shall make such equitable changes or adjustments, if any, as it
considers appropriate, in such manner as the Board may consider equitable, to reflect such change or event including, without limitation,
adjusting the number of Restricted Share Units credited to Eligible Persons and outstanding under this Plan, provided that any such adjustment
will not otherwise extend the Redemption Date otherwise applicable.

 

		(b)	The Corporation shall give notice to each Eligible Person of any adjustment made pursuant to this section
and, upon such notice, such adjustment shall be conclusive and binding for all purposes.

 

		(c)	The existence of outstanding Restricted Share Units shall not affect in any way the right or power and
authority of the Corporation or its shareholders to make or authorize any alteration, recapitalization, reorganization or any other change
in the Corporation’s capital structure or its business or any merger or consolidation of the Corporation, any issue of bonds, debentures
or preferred or preference shares (ranking ahead of the common shares or otherwise) or any right thereto, or the dissolution or liquidation
of the Corporation, any sale or transfer of all or any part of its assets or business or any corporate act or proceeding whether of a
similar character or otherwise.

 

3.6              
Offer for common shares – Change of Control

 

Notwithstanding anything else herein to the contrary
but subject to prior approval of the Exchange, if required, the Corporation shall redeem, in the event an Eligible Person is terminated
within six (6) months of a Change of Control, 100% of the Restricted Share Units granted to such Eligible Person and outstanding under
this Plan as soon as reasonably practical, but no later than 30 days following the Redemption Date for an equal number of common shares.
For the purposes of this Section 3.6, the Redemption Date shall be the date on which such Eligible Person was terminated following the
Change of Control.

 

    

    B-9

    

 

ARTICLE 4

EVENTS AFFECTING ENTITLEMENT

 

4.1              
Termination of Employment

 

If an Eligible Person ceases to hold such status
for any reason (excluding death), all of the former Eligible Person’s Restricted Share Units which have vested at the time of such
cessation shall be redeemed for cash at the Fair Market Value of a Restricted Share Unit on the Redemption Date (net of any statutory
withholdings), an equal number of common shares or a combination of cash and common shares as may be determined by the Board, in its sole
discretion, and the remainder shall be cancelled. No amount shall be paid by the Corporation to the Eligible Person in respect of the
Restricted Share Units so cancelled. For the purposes of this Section 4.1, the Redemption Date shall be the date on which the employment
or retainer of the Eligible Person is terminated irrespective of any entitlement of the former Eligible Person to notice, pay in lieu
of notice or benefits beyond the termination date.

 

4.2              
Death

 

All of the Restricted Share Units, whether
vested or not, of an Eligible Person who dies shall immediately vest and be redeemed in accordance with Section 3.2. For the purposes
of the foregoing, the Redemption Date shall be the date of the Eligible Person’s death.

 

4.3              
No Grants Following Last Day of Active Employment

 

		(a)	In the event of termination of any Eligible Person’s employment with the Corporation, such Eligible
Person shall not be granted any Restricted Share Units pursuant to Section 3.1 after the last day of active employment of such Eligible
Person. Without limiting the generality of the foregoing and of Section 2.4, notwithstanding any other provision hereof or any provision
of any employment agreement between any Eligible Person and the Corporation, no Eligible Person will have any right to be awarded additional
Restricted Share Units, and shall not be awarded any Restricted Share Units, pursuant to Section 3.1 after the last day of active employment
of such Eligible Person on which such Eligible Person actually performs the duties of the Eligible Person’s position, whether or
not such Eligible Person receives a lump sum payment of salary or other compensation in lieu of notice of termination, or continues to
receive payment of salary, benefits or other remuneration for any period following such last day of active employment.

 

		(b)	Notwithstanding any other provision hereof, or any provision of any employment agreement between the Corporation
and an Eligible Person, in no event will any Eligible Person have any right to damages in respect of any loss of any right to be awarded
Restricted Share Units pursuant to Section 3.1 after the last day of active employment of such Eligible Person and no severance allowance,
or termination settlement of any kind in respect of any Eligible Person will include or reflect any claim for such loss of right and no
Eligible Person will have any right to assert, claim, seek or obtain, and shall not assert, claim, seek or obtain, any judgment or award
in respect of or which includes or reflects any such right or claim for such loss of right.

 

    

    B-10

    

 

ARTICLE
5

ADMINISTRATION

 

5.1              
Transferability

 

Rights respecting Restricted Share Units shall
not be transferable or assignable other than by will or the laws of descent and distribution.

 

5.2              
Administration

 

		(a)	The Board shall, in its sole and absolute discretion, but subject to applicable corporate, securities
and tax law requirements:

 

		(i)	interpret and administer this Plan;

 

		(ii)	establish, amend and rescind any rules and regulations relating to this Plan; and

 

		(iii)	make any other determinations that the Board deems necessary or desirable for the administration and operation
of this Plan.

 

		(b)	The Board may delegate to any person any administrative duties and powers under this Plan.

 

		(c)	The Board may correct any defect or supply any omission or reconcile any inconsistency in this Plan in
the manner and to the extent the Board deems, in its sole and absolute discretion, necessary or desirable.

 

		(d)	Any decision of the Board with respect to the administration and interpretation of this Plan shall be
conclusive and binding on the Eligible Person and his or her legal representative.

 

		(e)	The Board may establish policies respecting minimum ownership of common shares of the Corporation by Eligible
Persons and the ability to elect Restricted Share Units to satisfy any such policy.

 

5.3              
Records

 

The Corporation will maintain records indicating
the number of Restricted Share Units credited to an Eligible Person under this Plan from time to time and the Grant Dates of such Restricted
Share Units. Such records shall be conclusive as to all matters involved in the administration of this Plan.

 

5.4              
Statements

 

Upon request, the Corporation shall furnish annual
statements to each Eligible Person indicating the number of Restricted Share Units credited to the Eligible Person and the Grant Dates
of the Restricted Share Units and such other information that the Corporation considers relevant to the Eligible Person.

 

5.5              
Legal Compliance

 

Without limiting the generality of the
foregoing, the Board may take such steps and require such documentation from Eligible Persons as the Board may determine are
desirable to ensure compliance with all applicable laws and legal requirements, including all applicable corporate and securities
laws and regulations of any country, and any political subdivisions thereof, and the rules, regulations and requirements of the
Exchange and any applicable provisions of the Income Tax Act (Canada), as amended or income tax legislation or any other
jurisdiction.

 

    

    B-11

    

 

ARTICLE
6

AMENDMENT AND TERMINATION

 

6.1              
Amendment

 

		(a)	The Board reserves the right, in its sole discretion, to amend, suspend or terminate this Plan or any
portion thereof at any time, subject to and in accordance with applicable legislation and TSXV Policies, without obtaining the approval
of shareholders. Notwithstanding the foregoing, the Corporation shall be required to obtain Disinterested Shareholder approval for any
amendment related to:

 

		(i)	the number or percentage of issued and outstanding common shares available for grant under this Plan;

 

		(ii)	a change in the method of calculation of redemption of Restricted Share Units held by Eligible Persons;
and

 

		(iii)	an extension to the term for redemption of Restricted Share Units held by Eligible Persons.

 

		(b)	Subject to TSXV Policies, unless an Eligible Person otherwise agrees, any amendment to this Plan or Restricted
Share Unit shall apply only in respect of Restricted Share Units granted on or after the date of such amendment.

 

		(c)	Subject to TSXV Policies, without limiting the generality of the foregoing, the Board may make the following
amendments to this Plan, without obtaining shareholder approval,
provided that such amendments do not alter the scope, nature and intent of the Plan:

 

		(i)	amendments to the terms and conditions of this Plan necessary to ensure that this Plan complies with the
applicable regulatory requirements, including the rules of the Exchange;

 

		(ii)	amendments to the provisions of this Plan respecting administration of this Plan;

 

		(iii)	amendments to the provisions of this Plan to clarify existing provisions that do not have the effect of
altering the scope, nature and intent of such provisions;

 

		(iv)	amendments necessary for Restricted Share Units to qualify
for favourable tax treatment under applicable laws; 

 

		(v)	(iv) amendments to the provisions of this Plan respecting
the terms and conditions on which Restricted Share Units may be granted pursuant to this Plan, including the provisions relating to the
payment of the Restricted Share Units; and

 

		(vi)	(v) amendments to this Plan that are ministerial or administrative,
including fixing typographical errors.

 

    

    B-12

    

 

6.2              
Termination of this Plan

 

		(a)	The Board may from time to time amend or suspend this Plan in whole or in part and may at any time terminate
this Plan. No such amendment, suspension or termination shall adversely affect the rights of any Eligible Person at the time of such amendment,
suspension or termination with respect to outstanding and unredeemed Restricted Share Units credited to such Eligible Person without the
consent of the affected Eligible Person.

 

		(b)	If the Board terminates this Plan, no new Restricted Share Units will be awarded to any Eligible Person,
but outstanding and unredeemed previously credited Restricted Share Units shall remain outstanding, be entitled to payments as provided
under Section 3.4, and be paid in accordance with the terms and conditions of this Plan existing at the time of termination.

 

		(c)	This Plan will finally cease to operate for all purposes when the last remaining Eligible Person receives
a payment in satisfaction of all outstanding and unredeemed Restricted Share Units credited to such Eligible Person, or all outstanding
and unredeemed Restricted Share Units credited to such Eligible Person are cancelled pursuant to the provisions thereof.

 

ARTICLE
7

GENERAL

 

7.1              
Rights to common shares

 

		(a)	This Plan shall not be interpreted to create any entitlement of any Eligible Person to any common shares,
or to the dividends payable pursuant thereto, except as expressly provided herein.

 

		(b)	A holder of Restricted Share Units shall not have rights as a shareholder of the Corporation with respect
to any common shares which may be issuable pursuant to the Restricted Share Units so held, whether voting, right on liquidation or otherwise.

 

7.2              
No Right to Employment

 

		(a)	This Plan shall not be interpreted as an employment agreement.

 

		(b)	Nothing in this Plan nor any Board guidelines or any agreement referred to in Section 2.5 nor any action
taken hereunder shall be construed as giving any Eligible Person the right to be retained in the continued employ or service of the Corporation
or any of its subsidiaries, or giving any Eligible Person or any other person the right to receive any benefits not specifically expressly
provided in this Plan nor shall it interfere in any way with any other right of the Corporation to terminate the employment or service
of any Eligible Person at any time.

 

7.3              
Right to Funds

 

		(a)	Neither the establishment of this Plan nor the granting of Restricted Share Units under this Plan shall
be deemed to create a trust.

 

		(b)	Amounts payable to any Eligible Person under this Plan shall be a general, unsecured obligation of the
Corporation.

 

		(c)	The right of an Eligible Person to receive payment pursuant to this Plan shall be no greater than the
right of other unsecured creditors of the Corporation.

 

7.4              
Successors and Assigns

 

This Plan shall be binding on all successors and
assigns of the Corporation and an Eligible Person, including without limitation, the estate of such Eligible Person and the legal representative
of such estate, or any receiver or trustee in bankruptcy or representative of the Corporation’s or Eligible Person’s creditors.

 

7.5              
Severability

 

If any provision of this Plan or part hereof is
determined to be void or unenforceable in whole or in part, such determination shall not affect the validity or enforcement of any other
provision or part thereof.

 

7.6              
Effective
Date

 

This
Plan shall become effective as of and from, and the effective date of the Plan shall be May 19, 2022, upon receipt of all necessary shareholder
and regulatory approvals.

 

     

    C-1

    

 

SCHEDULE “C”

 

AMENDED AND RESTATED BY-LAW NO. 1

 

(in “blackline” form)

 

(See attached)

 

    

    C-2

    

 

QYOU MEDIA INC. 

(the “Corporation”)

 

AMENDED
AND RESTATED

BY-LAW NO. 1-A

 

A by-law relating generally to the transaction
of the business and affairs of the Corporation.

 

CONTENTS

 

	Article One	-	
    Interpretation

     

	Article Two	-	
    Business of the Corporation

     

	Article Three	-	
    Borrowing and Debt Obligations

     

	Article Four	-	
    Directors

     

	Article Five	-	
    Committees

     

	Article Six	-	
    Officers

     

	Article Seven	-	
    Protection of Directors, Officers and Others

     

	Article Eight	-	
    Shares

     

	Article Nine	-	
    Dividends and Rights

     

	Article Ten	-	
    Meetings of Shareholders

     

	Article Eleven	-	
    Notices

     

	Article Twelve	-	
    Forum Selection

     

	Article Thirteen	-	
    Effective Date

     

 

    

    C-3

    

 

BE IT ENACTED as a by-law of the Corporation as
follows:

 

ARTICLE ONE

INTERPRETATION

 

1.01       Definitions.
In the by-laws of the Corporation, unless the context otherwise requires:

 

“Act” means the Business
Corporations Act (Ontario) and any statute that may be substituted therefor, as from time to time amended;

 

“Applicable Securities Laws”
means the applicable securities legislation of each relevant province and territory in Canada, as from time to time amended, the written
rules, regulations and forms made or promulgated under any such legislation and the published national instruments, multilateral instruments,
policies, bulletins and notices of the securities commissions and similar regulatory authorities of each province or territory of Canada;

 

“appoint” includes
 “elect” and vice versa;

 

“articles” means
the articles of continuance of the Corporation, as from time to time amended or restated;

 

“board” means the
board of directors of the Corporation and “director” means a member of the board;

 

“by-laws” means
this by-law and all other by-laws of the Corporation from time to time in force and effect;

 

“cheque” includes
a bank draft;

 

“close of
business” means 5:00 p.m. (Toronto time) on a business day in the City of Toronto;

 

“day” means a clear
day and a period of days shall be deemed to commence on the day following the event that began the period and shall be deemed to terminate
at midnight of the last day of the period except that if the last day of the period falls on a Sunday or holiday the period shall terminate
at midnight of the day next following that is not a Sunday or a holiday;

 

“Director Nominations”
means the nomination of one or more individuals for the election of directors to the board made (a) by or at the direction of the board
in a notice of meeting or any supplement thereto; (b) before the meeting by or at the direction of the board; or (c) by a shareholder
of the Corporation in accordance with sections 10.24(b) to 10.24(e);

 

“meeting of shareholders”
includes an annual meeting of shareholders, a special meeting of shareholders and an annual and special meeting of shareholders;

 

    

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“NI 51-102” means National Instrument
51-102 – Continuous Disclosure Obligations;

 

“non-business day”
means Saturday, Sunday and any other day that is a holiday as defined in the Legislation Act (Ontario), as from time to time amended;

 

“ordinary resolution”
means a resolution that is (i) submitted to a meeting of the shareholders of a corporation and passed, with or without amendment, at the
meeting by at least a majority of the votes cast; or (ii) signed by all of the shareholders entitled to vote on that resolution;

 

“person” includes
an individual, sole proprietorship, partnership, unincorporated association, unincorporated syndicate, unincorporated organization, trust,
body corporate, and a natural person in his or her capacity as trustee, executor, administrator, or other legal representative;

 

“Public Announcement”
means disclosure in (i) a press release reported in a national news service in Canada or (ii) a document publicly filed by the Corporation
or its transfer agent and registrar under the Corporation’s profile on the System for Electronic Document Analysis and Retrieval
at www.sedar.com;

 

“recorded address”
means (i) in the case of a shareholder, the address of the shareholder as recorded in the securities register; (ii) in the case of joint
shareholders the address appearing in the securities register in respect of such joint holding or the first address so appearing if there
are more than one; (iii) in the case of an officer, auditor or member of a committee of the board, the latest address as recorded in the
records of the Corporation; and (iv) in the case of a director, the latest address as recorded in the records of the Corporation or in
the most recent notice filed under the Corporations Information Act (Ontario), whichever is more current;

 

“resident
Canadian" means an individual who is:

 

		(a)	a Canadian citizen ordinarily resident in Canada;

 

		(b)	a Canadian citizen not ordinarily resident in Canada who is a member of a class of persons prescribed
in the regulations to the Act, or

 

		(c)	a permanent resident within the meaning of the Immigration and Refugee Protection Act (Canada)
and ordinarily resident in Canada;

 

“signing officer”
means, in relation to any instrument, any person authorized to sign the instrument on behalf of the Corporation by or pursuant to section
2.05;

 

“special meeting of shareholders”
includes a meeting of any class, classes or series of shareholders and a special meeting of all shareholders entitled to vote at an annual
meeting of shareholders;

 

“special
resolution” means a resolution (i) passed by a majority of not less than two-thirds of the votes cast by the shareholders
who voted in respect of that resolution; or (ii) signed by all the shareholders entitled to vote on that resolution; and

 

“unanimous shareholder agreement”
means either (i) a lawful written agreement among all the shareholders of the Corporation, or among all the shareholders and one or more
persons who are not shareholders, or (ii) a written declaration of the registered owner of all of the issued shares of the Corporation;
in each case, that restricts, in whole or in part, the powers of the directors to manage, or supervise the management of, the business
and affairs of the Corporation, as from time to time amended.

 

    

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1.02       Interpretation.
Save as aforesaid, words and expressions defined in the Act have the same meanings when used herein.

 

1.03       Number.
Words importing the singular number include the plural and vice versa.

 

1.04       Gender.
Whenever the context may require, any pronoun shall include the corresponding masculine, feminine and neuter forms.

 

1.05       Headings.
Headings are inserted in this by-law for reference purposes only and are not to be considered or taken into account in construing
the terms or provisions hereof or to be deemed in any way to clarify, modify or explain the effect of any such terms or provisions.

 

1.06       Conflict
with Unanimous Shareholder Agreement. Where any provision in the by-laws conflicts with any provision of any unanimous shareholder
agreement, the provision of such unanimous shareholder agreement shall govern.

 

ARTICLE TWO

BUSINESS OF THE CORPORATION

 

2.01       Registered
Office. Until changed in accordance with the Act, the registered office of the Corporation shall be within the municipality or geographic
township within Ontario initially specified in the articles and thereafter as the shareholders may from time to time determine by special
resolution, and at such location therein as the board may from time to time determine by resolution.

 

2.02       Books
and Records. Any records administered by or on behalf of the Corporation in the regular course of its business, including its securities
register, books of account and minute books, may be maintained in a bound or loose-leaf book or may be entered or recorded by any system
of mechanical or electronic data processing or any other information storage device, method, or one or more electronic networks or databases
(including one or more distributed electronic networks or databases). The Corporation shall make such records available for inspection
pursuant to applicable law.

 

2.03       Corporate
Seal. The corporate seal of the Corporation, if adopted, shall be in such form as the board may by resolution from time to time adopt.
An instrument or agreement executed on behalf of the Corporation by a director, an officer or an agent of the Corporation is not invalid
merely because the corporate seal, if adopted, is not affixed to it.

 

    

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2.04       Financial
Year. The financial year of the Corporation shall end on such date in each year as shall be determined from time to time by resolution
of the board.

 

2.05       Execution
of Contracts, Etc. Contracts, documents or instruments in writing requiring the signature of the Corporation may be signed by any
one director or officer of the Corporation, and all contracts, documents or instruments in writing so signed shall be binding upon the
Corporation without any further authorization or formality. The board shall have the power from time to time by resolution to appoint
any one or more officers or other persons on behalf of the Corporation either to sign contracts, documents or instruments in writing generally
or to sign specific contracts, documents or instruments in writing.

 

The corporate seal of the
Corporation, if adopted, may be affixed to contracts, documents or instruments in writing signed by an officer or person appointed by
resolution of the board.

 

The term “contracts,
documents or instruments in writing” as used in this by-law shall include, without limitation, agreements, deeds, mortgages, hypothecs,
charges, conveyances, transfers and assignments of property, real or personal, movable or immovable, powers of attorney, releases, receipts
and discharges for the payment of money or other obligations, conveyances, transfers and assignments of shares, share warrants, stocks,
bonds, debentures, notes or other securities, instruments of proxy and all paper writings.

 

Without limiting the generality
of the foregoing, any one director or officer is authorized to sell, assign, transfer, exchange, convert or convey all securities owned
by or registered in the name of the Corporation and to sign and execute (under the corporate seal, if adopted, of the Corporation or otherwise)
all assignments, transfers, conveyances, powers of attorney and other instruments that may be necessary for the purpose of selling, assigning,
transferring, exchanging, converting or conveyancing any such securities.

 

Subject to the Act and applicable
electronic commerce legislation, any contracts, documents or instruments required to be created or provided in writing and required or
permitted to be executed by one or more persons on behalf of the Corporation may be (i) created in electronic document form and provided
by electronic means, (ii) signed by mechanically reproduced signature or electronic signature, which signature or signatures shall be
as valid to all intents and purposes as if they had been signed manually and notwithstanding that the person or persons whose signature
or signatures is or are so reproduced may have ceased to hold office at the date of delivery or issue of such contract, document or instrument
in writing, and (iii) executed in separate counterparts, each of which when duly executed by one or more of such persons shall be an original
and all such counterparts together shall constitute one and the same such contract, document or instrument in writing. Notwithstanding
the foregoing, the board may from time to time direct the manner in which and the person or persons by whom any particular contract, document
or instrument in writing, or class of contracts, documents or instruments in writing, may or shall be signed.

 

2.06       Banking
Arrangements. The banking business of the Corporation including, without limitation, the borrowing of money and the giving of security
therefor, shall be transacted with such banks, trust companies or other persons as may from time to time be designated by or under the
authority of the board. Such banking business or any part thereof shall be transacted under such agreements, instructions and delegations
of powers as the board may from time to time prescribe or authorize.

 

    

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2.07       Voting
Securities in Other Issuers. The person or persons authorized under section 2.05 may execute and deliver proxies and arrange for the
issuance of voting certificates or other evidence of the right to exercise the voting rights attaching to any securities held by the Corporation.
Such instruments, certificates or other evidence shall be in favour of such person or persons as may be determined by the person executing
such proxies or arranging for the issuance of voting certificates or such other evidence of the right to exercise such voting rights.
In addition, the board may from time to time direct the manner in which and the person or persons by whom any particular voting rights
or class of voting rights may or shall be exercised.

 

2.08       Divisions.
The board may cause the business and operations of the Corporation or any part thereof to be divided or segregated into one or more
divisions having regard to, without limitation, the character or type of businesses or operations, geographical territories, product lines
or goods or services as the board may consider appropriate in each case. From time to time the board, or any officer authorized by the
board, may authorize, upon such basis as may be considered appropriate in each case:

 

		(a)	Sub-Division and Consolidation - the further division of the business and operations of any such division
into sub-units and the consolidation of the business and operations of any such divisions and sub-units;

 

		(b)	Name - the designation of any such division or sub-unit by, and the carrying on of the business and operations
of any such division or sub-unit under, a name other than the legal name of the Corporation; provided that the Corporation shall set out
its legal name in legible characters in all contracts, invoices, negotiable instruments and orders for goods or services issued or made
by or on behalf of the Corporation; and

 

		(c)	Officers - the appointment of officers for any such division or other sub-unit, the determination of their
powers and duties, and the removal of any such officer so appointed, without prejudice to such officer’s rights under any employment
contract or in law, provided that any such officers shall not, as such, be officers of the Corporation, unless expressly designated as
such.

 

ARTICLE THREE

BORROWING AND DEBT OBLIGATIONS

 

3.01       Borrowing
Power. Without limiting the borrowing powers of the Corporation as set forth in the Act, the board may from time to time on behalf
of the Corporation, without authorization of the shareholders:

 

		(a)	borrow money upon the credit of the Corporation;

 

		(b)	issue, reissue, sell or pledge bonds, debentures, notes or other evidences of indebtedness or guarantees
of the Corporation, whether secured or unsecured;

 

		(c)	to the extent permitted by the Act, give a guarantee on behalf of the Corporation to secure performance
of any present or future indebtedness, liability or obligation of any person; and

 

		(d)	charge, mortgage, hypothecate, pledge, or otherwise create a security interest in all or any currently
owned or subsequently acquired real or personal, movable or immovable, property of the Corporation, including book debts, rights, powers,
franchises and undertakings, to secure any such bonds, debentures, notes or other evidences of indebtedness or guarantee, or any other
present or future indebtedness, liability or obligation of the Corporation.

 

    

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Nothing in this section limits or restricts the
borrowing of money by the Corporation on bills of exchange or promissory notes made, drawn, accepted or endorsed by or on behalf of the
Corporation.

 

3.02       Delegation.
The board may from time to time delegate to a committee of the board, one or more directors or officers of the Corporation or any other
person as may be designated by the board all or any of the powers conferred on the board by section 3.01 or by the Act to such extent
and in such manner as the board shall determine at the time of each such delegation.

 

ARTICLE FOUR

DIRECTORS

 

4.01       Number
of Directors and Quorum. Until changed in accordance with the Act, the board shall consist of the number of directors within the minimum
and maximum number of directors provided for in the articles, as is determined by special resolution or, if such special resolution empowers
the board to determine the number, by a resolution of the board; provided, however, that in the latter case the directors may not, between
meetings of shareholders, increase the number of directors on the board to a total number greater than one and one-third times the number
of directors required to have been elected at the last annual meeting of shareholders. Except as provided under section 4.17, the quorum
for the transaction of business at any meeting of the board shall consist of a majority of the number of directors determined in the manner
set forth above; provided that where the board consists of fewer than three directors, all directors shall constitute a quorum at any
meeting of the board.

 

4.02       Qualification.
The following persons are disqualified from being a director of the Corporation: (i) a person who is less than 18 years of age; (ii) a
person who has been found under the Substitute Decisions Act, 1992 (Ontario) or under the Mental Health Act (Ontario) to
be incapable of managing property or who has been found to be incapable by a court in Canada or elsewhere; (iii) a person who is not an
individual; or (iv) a person who has the status of bankrupt. A director need not be a shareholder. At
least 25% of the directors shall be resident Canadians but where the Corporation has less than four directors at least one of the directors
shall be a resident Canadian.

 

4.03       Election
and Term. The election of directors shall take place at the first meeting and thereafter at each annual meeting of shareholders
and all the directors then in office shall retire but, if qualified, shall be eligible for re-election. The election shall be by
ordinary resolution. If an election of directors is not held at the proper time, the incumbent directors shall continue in office
until their successors are elected.

 

    

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4.04       Removal
of Directors. Subject to the provisions of the Act, the shareholders may by ordinary resolution passed at an annual meeting or special
meeting called for such purpose remove any director or directors from office and the vacancy created by such removal may be filled at
the same meeting failing which, provided a quorum remains in office, it may be filled by the board. Where the holders of any class or
series of shares of the Corporation have an exclusive right to elect one or more directors, a director so elected may only be removed
by an ordinary resolution at a meeting of the shareholders of that class or series.

 

4.05       Termination
of Office. A director ceases to hold office when the director (i) dies, (ii) is removed from office by the shareholders, (iii) ceases
to be qualified for election as a director, or (iv) sends or delivers to the Corporation a written resignation or, if a time is specified
in such resignation, at the time so specified, whichever is later.

 

4.06       Vacancies.
Subject to the provisions of the Act, a quorum of the board may fill a vacancy in the board, except a vacancy resulting from an increase
in the number or, except as set out hereunder, in the maximum number of directors, as the case may be, or a failure to elect the number
of directors required to be elected at any meeting of shareholders. Where the articles provide for a minimum and maximum number of directors
and a special resolution has been passed empowering the directors to determine the number of directors, the directors may not, between
meetings of shareholders, appoint an additional director if, after such appointment, the total number of directors would be greater than
one and one-third times the number of directors required to have been elected at the last annual meeting of shareholders. In the absence
of a quorum of the board, or if the vacancy has arisen from a failure of the shareholders to elect the number of directors required by
section 4.01, the directors then in office shall forthwith call a special meeting of shareholders to fill the vacancy. If the directors
fail to call a meeting or if there are no directors then in office, any shareholder may call the meeting. A director appointed or elected
to fill a vacancy holds office for the unexpired term of that director’s predecessor.

 

4.07       Action
by the Board. Subject to any unanimous shareholder agreement, the board shall manage, or supervise the management of, the business
and affairs of the Corporation. Subject to section 4.08, the powers of the board may be exercised by resolution passed at a meeting at
which a quorum is present or by resolution in writing signed by all the directors entitled to vote on that resolution at a meeting of
the board. Where there is a vacancy in the board, the remaining directors may exercise all the powers of the board so long as a quorum
remains in office. Where the Corporation has only one director, that director may constitute a meeting.

 

4.08       Participation.
If all the directors of the Corporation present at or participating in a meeting consent, a director may participate in a meeting
of the board or of a committee of the board by means of telephonic, electronic or other communication facility that permits all participants
to communicate simultaneously and instantaneously with each other during the meeting. A director participating in a meeting by such means
is deemed to be present in person at the meeting for the purposes of the Act. Any consent shall be effective whether given before or after
the meeting to which it relates and may be given with respect to all meetings of the board and of committees of the board.

 

    

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4.09      Place
of Meetings. Meetings of the board may be held at any place within or outside Ontario and, in any financial year of the Corporation,
any or all of the meetings of the board may be held at any place outside Canada.

 

4.10      Calling
of Meetings. Meetings of the board shall be held from time to time at such place at such time and on such day as the board, the chairperson
of the board, the president (if the president is a director) or any two directors may determine.

 

4.11      Notice
of Meeting. Notice of the time and place of each meeting of the board shall be given in the manner provided in section 11.01 to each
director, not less than 48 hours before the time when the meeting is to be held. A notice of a meeting of directors need not specify the
purpose of or the business to be transacted at the meeting except where the Act requires such purpose or business to be specified. A director
may in any manner and at any time waive a notice of or otherwise consent to a meeting of the board and, subject to the Act, attendance
of a director at a meeting of the board is a waiver of notice of the meeting.

 

4.12     First
Meeting of New Board. Provided a quorum of directors is present, each newly elected board may hold its first meeting, without notice,
immediately following the meeting of shareholders at which such board is elected.

 

4.13      Adjourned
Meeting. Notice of an adjourned meeting of the board is not required if the time and place of the adjourned meeting is announced at
the original meeting.

 

4.14      Regular
Meetings. The board may appoint a day or days in any month or months for regular meetings of the board at a place and hour to be named.
A copy of any resolution of the board fixing the place and time of such regular meetings shall be sent to each director forthwith after
being passed, but no other notice shall be required for any such regular meeting except where the Act requires the purpose thereof or
the business to be transacted thereat to be specified.

 

4.15      Chairperson.
The chairperson of any meeting of the board shall be the first mentioned of the following officers as have been appointed and who is a
director and is present at the meeting: chairperson of the board, chief executive officer, president or a vice-president. If no such officer
is present, the directors present shall choose one of their number to be chairperson. If the secretary of the Corporation is absent, the
chairperson shall appoint some person, who need not be a director, to act as secretary of the meeting.

 

4.16      Votes
to Govern. At all meetings of the board every question shall be decided by a majority of the votes cast on the question. In case of
an equality of votes, the chairperson of the meeting shall not be entitled to a second or casting vote.

 

4.17      Conflict
of Interest. A director or officer of the Corporation who is a party to, or who is a director or an officer of or has a material
interest in any person who is a party to, a material contract or transaction or proposed material contract or transaction with the
Corporation, shall disclose the nature and extent of his or her interest at the time and in the manner provided by the Act. Any such
contract or transaction or proposed contract or transaction shall be referred to the board or shareholders for approval even if such
contract is one that in the ordinary course of the Corporation’s business would not require approval by the board or the
shareholders. Such director shall not attend any part of a meeting of directors during which the contract or transaction is
discussed and shall not vote on any resolution to approve such contract or transaction or proposed contract or proposed transaction
unless the contract or transaction is:

 

    

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		(a)	one relating primarily to his or her remuneration as a director of the Corporation or an affiliate;

 

		(b)	one for indemnity or insurance as specified under the Act; or

 

		(c)	one with an affiliate.

 

If no quorum exists for the purpose of voting
on a resolution to approve a contract or transaction only because a director is not permitted to be present at the meeting by reason of
such director’s interest in such contract or transaction, the remaining directors shall be deemed to constitute a quorum for the
purposes of voting on the resolution. Where all the directors are required to make disclosure under this section, the contract or transaction
may be approved only by the shareholders.

 

4.18       Remuneration
and Expenses. Subject to any unanimous shareholder agreement, the directors shall be paid such remuneration for their services as
the board may from time to time determine and such remuneration shall be in addition to the salary paid to any officer or employee of
the Corporation who is also a director. The directors may also by resolution award special remuneration to any director in undertaking
any special services on behalf of the Corporation other than the normal work ordinarily required of a director. The confirmation of any
such resolution or resolutions by the shareholders shall not be required, except as required by law or regulation. The directors shall
also be entitled to be reimbursed for travelling and other expenses properly incurred by them in connection with the affairs of the Corporation.

 

4.19       Resolution
in Writing by Directors. A resolution in writing signed by all the directors entitled to vote on that resolution at a meeting is as
valid as if it had been passed at a meeting of the directors unless a written statement or written representation with respect to the
subject matter of the resolution is submitted by a director or the auditor, respectively, in accordance with the Act. A resolution in
writing may be signed by the directors in any number of counterparts, each of which shall be deemed an original and all of which taken
together shall constitute one and the same resolution in writing, and by a director using a facsimile or other electronic signature, in
which case the other directors, the Corporation and the shareholders are entitled to rely on such electronic signature as conclusive evidence
that such resolution in writing has been duly executed by such director.

 

4.20       Only
One Director. Where the Corporation has only one director, that director may constitute a meeting.

 

ARTICLE FIVE

COMMITTEES

 

5.01       Committees
of the Board. The board may, from time to time, establish (or dissolve) one or more committees of directors, however designated, and
delegate to any such committee any of the powers and duties of the board, subject to the limitations on such delegation contained in the
Act. The board may appoint and remove the members of each committee subject to the requirements of the Act.

 

    

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5.02       Audit
Committee. If the Corporation is an offering corporation within the meaning of the Act, the board shall, and the board otherwise may,
appoint annually from among its number an audit committee to be composed of not fewer than three directors, a majority of whom are not
officers or employees of the Corporation or any of its affiliates and all of whom must otherwise meet the requirements of applicable law.
Each member of the audit committee shall hold office, at the pleasure of the board, until the next annual meeting of shareholders and,
in any event, only so long as the director shall be a director. In addition to the powers and duties delegated by the board pursuant to
section 5.01, the audit committee shall have the powers and duties provided in the Act and other applicable laws. The audit committee
shall review the financial statements of the Corporation prior to approval thereof by the board. The auditor of the Corporation is entitled
to receive notice of every meeting of the audit committee and, at the expense of the Corporation, to attend and be heard thereat; and,
if so requested by a member of the audit committee, shall attend every meeting of the audit committee held during the term of office of
the auditor. The auditor of the Corporation or any member of the audit committee may call a meeting of the audit committee.

 

5.03       Transaction
of Business. Subject to the provisions of section 4.08, the powers of a committee of directors appointed by the board may be exercised
by a meeting at which a quorum is present or by resolution in writing signed by all members of such committee who would have been entitled
to vote on that resolution at a meeting of the committee. Meetings of such committee may be held at such place or places designated in
section 4.09.

 

5.04       Advisory
Committees. The board may from time to time appoint such advisory bodies as it may deem advisable.

 

5.05       Procedure.
Unless otherwise determined by the board, each committee and advisory body shall have the power to fix its quorum (provided a quorum is
not less than a majority of its members), to elect its chairperson, and to regulate its procedure.

 

5.06       Limits
on Authority. Despite any other provision of this by-law, no managing director and no committee of directors appointed by the board
has authority to:

 

		(a)	submit to the shareholders any question or matter requiring the approval of the shareholders;

 

		(b)	fill a vacancy among the directors or in the office of auditor or appoint or remove any of the chief executive
officers, however designated, the chief financial officer, however designated, the chairperson or the president of the Corporation;

 

		(c)	subject to the Act, issue securities except in the manner and on the terms authorized by the directors;

 

		(d)	declare dividends;

 

		(e)	purchase, redeem or otherwise acquire shares issued by the Corporation;

 

		(f)	pay a commission referred to in the Act;

 

    

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		(g)	approve a management proxy circular referred to in the Act;

 

		(h)	approve a take-over bid circular, directors’ circular or issuer bid circular referred to in the
Securities Act (Ontario);

 

		(i)	approve any financial statements referred to in the Act (unless otherwise permitted under the Act and
Applicable Securities Legislation);

 

		(j)	approve an amalgamation between the Corporation and (i) its holding body corporate, (ii) any one or more
of its subsidiaries, and (iii) any one or more corporations where the Corporation and any such corporation are subsidiaries of the same
holding body corporate;

 

		(k)	approve an amendment to the Corporation’s articles to (i) divide any class of unissued shares into
series and determine the designation, rights, privileges, restrictions and conditions thereof, where the articles authorize the directors
to approve such amendment, and (ii) change a Corporation’s name that is a numbered name to a name that is not a numbered name; or

 

		(l)	adopt, amend or repeal by-laws.

 

ARTICLE SIX

OFFICERS

 

6.01       Positions
and Appointment. Subject to the articles or any unanimous shareholder agreement, the board may from time to time designate such offices
of the Corporation and appoint such officers as the board may consider advisable, including, without limitation, a president, a secretary
and a treasurer. None of such officers, other than a chairperson of the board, need be a director of the Corporation. Any two or more
offices may be held by the same individual.

 

6.02     President.
If appointed, the president shall, subject to the control of the board, have general supervision over the business and affairs of the
Corporation, and he or she shall have such other powers and duties as the board may specify.

 

6.03       Secretary.
If appointed, the secretary shall give or cause to be given as and when instructed, all notices to shareholders, directors, officers,
auditors and members of committees of the board; he or she shall attend and be the secretary of all meetings of the board, shareholders
and committees of the board; he or she shall enter or cause to be entered in the minute book of the Corporation, minutes of all proceedings
at such meetings and shall be custodian of all books, papers, records, documents and instruments belonging to the Corporation, except
when some other officer or agent has been appointed for that purpose; and he or she shall have such other powers and duties as the board
may specify. 

 

6.04       Treasurer.
If appointed, the treasurer shall keep proper accounting records in compliance with the Act and shall be responsible for the custody
of the funds and securities of the Corporation; he or she shall render to the board whenever required an account of all his or her transactions
as treasurer and of the financial position of the Corporation, except when some other officer or agent has been appointed for that purpose;
and he or she shall have such other powers and duties as the board may specify.

 

    

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6.05       Powers
and Duties. Subject to the articles or any unanimous shareholder agreement, and unless otherwise provided in this Article Six, the
powers and duties of each officer of the Corporation shall be such as the terms of their engagement call for or as provided from time
to time by resolution of the board. In the absence of such terms of engagement or resolution, the respective officers shall have the powers
and duties and shall discharge the duties customarily and usually held and performed by like offices of corporations similar in organization
and business purposes to the Corporation subject to the control of the board. Any such officer may from time to time delegate any of his
or her powers and duties to another officer or employee of the Corporation, and such delegate may exercise and perform such powers and
duties, unless the board otherwise directs. 

 

6.06      Term
of Office. The board, in its discretion, may remove any officer of the Corporation, with or without cause, without prejudice to such
officer’s rights under any employment contract. Otherwise each officer appointed by the board shall hold office until his or her
successor is appointed or until the earlier of his or her resignation or death. The board may appoint a person to an office to replace
an officer who has been removed or who has ceased to be an officer for any other reason.

 

6.07       Terms
of Employment and Remuneration. The terms of employment and the remuneration of an officer appointed by the board shall be settled
by the board from time to time.

 

6.08      Disclosure
of Interest. An officer shall disclose to the Corporation any interest in a material contract or material transaction, whether made
or proposed, with the Corporation in accordance with section 4.17 and the Act.

 

6.09       Agents
and Attorneys. Subject to the provisions of the Act, the Corporation, by or under the authority of the board, shall have power from
time to time to appoint agents or attorneys for the Corporation in or outside Canada with such powers of management, administration or
otherwise (including the power to sub-delegate) as may be thought fit.

 

6.10        Fidelity
Bonds. The board may require such officers, employees and agents of the Corporation as the board deems advisable to furnish bonds
for the faithful discharge of their powers and duties, in such form and with such surety as the board may from time to time determine.

 

ARTICLE SEVEN

PROTECTION OF DIRECTORS, OFFICERS AND OTHERS

 

7.01
        Limitation of Liability. Every director and officer of the Corporation shall, in
exercising the powers and discharging the duties of office, act honestly and in good faith with a view to the best interests of the
Corporation and exercise the care, diligence and skill that a reasonably prudent person would exercise in comparable circumstances.
Subject to the foregoing, no director or officer shall be liable for the acts, receipts, neglects or defaults of any other director,
officer or employee, or for joining in any receipt or other act for conformity, or for any loss, damage or expense happening to the
Corporation through the insufficiency or deficiency of title to any property acquired for or on behalf of the Corporation, or for
the insufficiency or deficiency of any security in or upon which any of the monies of the Corporation shall be invested, or for any
loss or damage arising from the bankruptcy, insolvency or tortious acts of any person with whom any of the monies, securities or
effects of the Corporation shall be deposited, or for any loss occasioned by any error of judgment or oversight on the part of such
director or officer, or for any other loss, damage or misfortune whatever which shall happen in the execution of the duties of such
director’s or officer’s office or in relation thereto; unless the same are occasioned by such director’s or
officer’s own willful neglect or fault; provided that nothing herein shall relieve any director or officer from the duty to
act in accordance with the Act and the regulations thereunder or from liability for any breach thereof.

 

    

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7.02       Indemnity.
Subject to the limitations contained in the Act, the Corporation shall indemnify a director or officer of the Corporation, a former
director or officer of the Corporation, or another individual who acts or acted at the Corporation’s request as a director or officer,
or an individual acting in a similar capacity, of another entity, against all costs, charges and expenses, including an amount paid to
settle an action or satisfy a judgment, reasonably incurred by the individual in respect of any civil, criminal, administrative, investigative
or other proceeding in which the individual is involved because of that association with the Corporation or other entity, provided:

 

		(a)	the individual acted honestly and in good faith with a view to the best interests of the Corporation or,
as the case may be, to the best interests of the other entity for which the individual acted as director or officer or in a similar capacity
at the Corporation’s request; and

 

		(b)	in the case of a criminal or administrative action or proceeding that is enforced by a monetary penalty,
the individual had reasonable grounds for believing that the individual’s conduct was lawful.

 

The Corporation shall also indemnify such individual
in such other circumstances as the Act permits or requires. Nothing in this by-law shall limit the right of any individual entitled to
indemnity to claim indemnity apart from the provisions of this by-law.

 

7.03       Insurance.
Subject to the Act, the Corporation may purchase and maintain insurance for the benefit of any individual referred to in section 7.02
against such liabilities and in such amounts as the board may from time to time determine and as permitted by the Act.

 

ARTICLE EIGHT

SHARES

 

8.01       Allotment
of Shares. Subject to the Act, the articles or any unanimous shareholder agreement, the board may from time to time allot or grant
options to purchase the whole or any part of the authorized and unissued shares of the Corporation at such times and to such persons and
for such consideration as the board shall determine, provided that no share shall be issued until it is fully paid as provided by the
Act.

 

8.02       Commissions.
The board may from time to time authorize the Corporation to pay a reasonable commission to any person in consideration of the person
purchasing or agreeing to purchase shares of the Corporation, whether from the Corporation or from any other person, or procuring or agreeing
to procure purchasers for any such shares.

 

    

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8.03      Transfer
Agents and Registrars. The board may from time to time appoint, for each class of securities issued by the Corporation, (a) a trustee,
transfer agent or other agent to keep the securities register and the register of transfers and one or more persons to keep branch registers,
and (b) a registrar, trustee or agent to maintain a record of issued security certificates and, subject to the Act, one person may be
appointed for the purposes of clauses (a) and (b) in respect of all securities of the Corporation or any class or classes thereof. The
board may at any time terminate such appointment.

 

8.04       Registration
of a Share Transfer. Subject to the provisions of the Act, no transfer of a share in respect of which a certificate has been issued
shall be registered in a securities register except upon surrender of the certificate representing such share with an endorsement which
complies with the Act made thereon or delivered therewith duly executed by an appropriate person as provided by the Act, together with
such reasonable assurance that the endorsement is genuine and effective as the board may from time to time prescribe, upon payment of
all applicable taxes and a reasonable fee (not to exceed the amount permitted by the Act) prescribed by the board, upon compliance with
such restrictions on transfer as are authorized by the articles and upon satisfaction of any lien referred to in section 8.05.

 

8.05      Lien
for Indebtedness. Unless the Corporation is an offering corporation within the meaning of the Act, the Corporation has a lien on the
shares registered in the name of a shareholder or the shareholder’s legal representative for a debt of that shareholder owed to
the Corporation, to the extent of such debt; and the directors may enforce such lien, subject to any other provision of the articles or
to any unanimous shareholder agreement, (i) by applying any dividends or other distributions paid or payable on or in respect of the shares
thereby affected in repayment of the debt of that shareholder to the Corporation, (ii) by the sale of the shares thereby affected, and/or
(iii) by any other action, suit, remedy or proceeding authorized or permitted by law or by equity, and, pending such enforcement, the
Corporation may refuse to register a transfer of the whole or any part of such shares.

 

8.06       Non-Recognition
of Trusts. Subject to the provisions of the Act, the Corporation may treat as absolute owner of any share the person in whose name
the share is registered in the securities register as if that person had full legal capacity and authority to exercise all rights of
ownership, irrespective of any indication to the contrary through knowledge or notice or description in the Corporation’s records
or on the share certificate.

 

8.07      Share
Certificates. The shares of the Corporation may be represented by certificates. Share certificates shall be in the form approved by
the board. Certificates representing shares of each class or series shall be signed in accordance with section 2.05 and need not be under
corporate seal. Any or all such signatures may be electronic signatures. Although any officer, transfer agent or registrar whose manual
or electronic signature is affixed to such a certificate ceases to be such officer, transfer agent or registrar before such certificate
has been issued, it may nevertheless be issued by the Corporation with the same effect as if such officer, transfer agent or registrar
were still such at the date of its issue.

 

8.08      Replacement
of Share Certificates. The board or any officer or agent designated by the board may direct the issue of a new share or other
such certificate in lieu of and upon cancellation of a certificate that has been mutilated or in substitution for a certificate
claimed to have been lost, destroyed or wrongfully taken on payment of such reasonable fee (not to exceed the amount permitted by
the Act) and on such terms as to indemnity, reimbursement of expenses and evidence of loss and of title as the board may from time
to time prescribe, whether generally or in any particular case.

 

    

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8.09       Joint
Holders. If two or more persons are registered as joint holders of any share, the Corporation shall not be required to issue more
than one certificate in respect thereof, and delivery of a certificate to one of several joint holders shall be sufficient delivery to
all of them. Any one of such persons may give effectual receipts for the certificate issued in respect thereof or for any dividend, bonus,
return of capital or other money payable or warrant issuable in respect of such share.

 

8.10       Deceased
Shareholders. In the event of the death of a holder, or of one of the joint holders, of any share, the Corporation shall not be required
to make any entry in the securities register in respect thereof or to make any dividend or other payments in respect thereof; except upon
production of all such documents as may be required by law and upon compliance with the reasonable requirements of the Corporation and
its transfer agent.

 

ARTICLE NINE

DIVIDENDS AND RIGHTS

 

9.01       Dividends.
Subject to the provisions of the Act and the articles, the board may from time to time declare dividends payable to the shareholders according
to their respective rights and interests in the Corporation. Dividends may be paid in money or property or by issuing fully paid shares
of the Corporation or options or rights to acquire fully paid shares of the Corporation.

 

9.02       Dividend
Cheques. A dividend payable in money shall be paid by cheque drawn on the Corporation’s bankers or one of them to the order
of each registered holder of shares of the class or series in respect of which the dividend has been declared and mailed by prepaid ordinary
mail to such registered holder at the recorded address of such holder, unless such holder otherwise directs. In the case of joint holders,
the cheque shall, unless such joint holders otherwise direct, be made payable to the order of all of such joint holders and mailed to
them at their recorded address, or to the first recorded address if there are more than one. The mailing of a cheque in accordance with
this section, unless not paid on due presentation, shall satisfy and discharge the liability for the dividend to the extent of the sum
represented thereby plus the amount of any tax which the Corporation is required to and does withhold.

 

9.03       Non-Receipt
of Cheques. In the event of non-receipt of any dividend cheque by the person to whom it is sent in accordance with section 9.02, the
Corporation shall issue to such person a replacement cheque for a like amount on such terms as to indemnity, reimbursement of expenses,
and evidence of non-receipt and of title as the board may from time to time prescribe, whether generally or in any particular case.

 

9.04       Record
Date for Dividends and Rights. The board may fix in advance a date, preceding by not more than 50 days the date for the payment
of any dividend or the date for the issue of any warrant or other evidence of right to subscribe for securities of the Corporation,
as a record date for the determination of the persons entitled to receive payment of such dividend or to exercise the right to
subscribe for such securities; and notice of any such record date, unless waived in accordance with the Act, shall be given not less
than seven days before such record date in the manner provided for by the Act. If no record date is so fixed, the record date for
the determination of the persons entitled to receive payment of any dividend or to exercise the right to subscribe for securities of
the Corporation shall be at the close of business on the day on which the resolution relating to such dividend or right to subscribe
is passed by the board.

 

    

    C-18

    

 

9.05          Unclaimed
Dividends. Any dividend unclaimed after a period of six years from the date on which the same has been declared to be payable shall
be forfeited and shall revert to the Corporation.

 

ARTICLE TEN

MEETINGS OF SHAREHOLDERS

 

10.01       Annual
Meetings. The annual meeting of shareholders shall be held at such time and on such day in each year and, subject to section 10.03,
at such place as the board may from time to time determine, for the purpose of considering the financial statements and reports required
by the Act to be placed before the annual meeting, electing directors, appointing auditors (unless the Corporation is exempted under the
Act from appointing an auditor), and for the transaction of such other business as may properly be brought before the meeting.

 

10.02       Special
Meetings. The board shall have power to call a special meeting of shareholders at any time.

 

10.03       Place
of Meetings. Meetings of shareholders shall be held at (i) the registered office of the Corporation, (ii) elsewhere in the municipality
in which the head office is situate, or (iii) if the board shall so determine, at some other place within or outside Ontario.

 

10.04       Meetings
Held by Electronic Means. The directors or shareholders who call a meeting of shareholders pursuant to the Act, may determine that
the meeting shall be held, in accordance with the Act and the regulations thereto, by means of a telephonic, electronic or other communication
facility that permits all participants to communicate instantaneously and simultaneously with each other during the meeting, provided
the Corporation makes provision for electronic voting at such meeting in accordance with the Act and section 10.20. Any person who participates
in a meeting through those means, shall be deemed for the purposes of the Act to be present in person at such meeting.

 

10.05       Notice
of Meetings. Notice of the time and place of each meeting of shareholders shall be given in the manner provided in Article
Eleven not less than 10 days, unless the Corporation is an offering Corporation, in which case not less than 21 days, and in each
case no more than 50 days before the date of the meeting to each director, to the auditor, and to each shareholder who at the close
of business on the record date for notice is entered in the securities register as the holder of one or more shares carrying the
right to vote at the meeting. Notice of a meeting of shareholders called for any purpose other than the consideration of minutes of
an earlier meeting, consideration of the financial statements and auditor’s report thereon (if any), election of directors and
re-appointment of the incumbent auditor shall state the nature of such business in sufficient detail to permit the shareholder to
form a reasonable judgment thereon and shall state the text of any special resolution or by-law to be submitted to the meeting. A
shareholder and any other person entitled to attend a meeting of shareholders may in any manner waive notice of or otherwise consent
to a meeting of shareholders, and, subject to the Act, attendance of any such shareholder or any such other person is a waiver of
notice of the meeting.

 

    

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10.06       List
of Shareholders Entitled to Notice. For every meeting of shareholders, the Corporation shall prepare a list of shareholders entitled
to receive notice of the meeting, arranged in alphabetical order and showing the number of shares held by each shareholder entitled to
vote at the meeting in accordance with the Act. If a record date for the meeting is fixed pursuant to section 10.07, the shareholders
listed shall be those registered at the close of business on such record date. If no record date is fixed, the shareholders listed shall
be those registered at the close of business on the day immediately preceding the day on which notice of the meeting is given or, where
no such notice is given, on the day on which the meeting is held. The list shall be available for examination by any shareholder during
usual business hours at the registered office of the Corporation or at the place where the central securities register is maintained and
at the meeting for which the list was prepared. Where a separate list of shareholders has not been prepared, the names of persons appearing
in the securities register at the requisite time as the holder of one or more shares carrying the right to vote at such meeting shall
be deemed to be a list of shareholders.

 

10.07       Record
Date for Notice. The board may fix in advance a date, preceding the date of any meeting of shareholders by not more than 60 days and
not less than 30 days, as the record date for the determination of the shareholders entitled to notice of the meeting, and notice of any
such record date shall, unless waived in accordance with the Act, be given not less than seven days before such record date, by newspaper
advertisement in the manner provided in the Act. If no record date is so fixed, the record date for the determination of the shareholders
entitled to receive notice of the meeting shall be at the close of business on the day immediately preceding the day on which the notice
is given or, if no notice is given, the day on which the meeting is held.

 

10.08       Meetings
Without Notice. A meeting of shareholders may be held without notice at any time and place permitted by the Act (a) if all the shareholders
entitled to vote thereat are present in person or represented by proxy or if those not present or represented by proxy waive notice of
or otherwise consent to such meeting being held, and (b) if the auditors and the directors are present or waive notice of, or otherwise
consent to, such meeting being held; so long as such shareholders, auditors or directors present are not attending for the express purpose
of objecting to the transaction of any business on the grounds that the meeting is not lawfully called. At such meeting any business may
be transacted which the Corporation at a meeting of shareholders may transact. If
the meeting is held at a place outside Ontario, shareholders not present or represented by proxy, but who have waived notice of or otherwise
consented to such meeting, shall also be deemed to have consented to the meeting being held at such place.

 

10.09       Chairperson,
Secretary and Scrutineers. The chairperson of any meeting of shareholders shall be the first mentioned of the following officers as
have been appointed and who is present at the meeting: chairperson of the board, president, or a vice-president who is a shareholder.
If no such officer is present within 15 minutes from the time fixed for holding the meeting, the persons present and entitled to vote
shall choose one of their number to be chairperson. If the secretary of the Corporation is absent, the chairperson of the meeting shall
appoint a person, who need not be a shareholder, to act as secretary of the meeting. If desired, one or more scrutineers, who need not
be shareholders, may be appointed by a resolution or by the chairperson of the meeting with the consent of the meeting.

 

    

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10.10       Persons
Entitled to be Present. The only persons entitled to be present at a meeting of shareholders shall be those entitled to vote thereat,
the directors and the auditor of the Corporation, if any, and others who, although not entitled to vote, are entitled or required under
any provision of the Act, the articles or the by-laws to be present at the meeting. Any other person may be admitted only on the invitation
of the chairperson of the meeting or with the consent of the meeting.

 

10.11       Participation
in Meeting by Electronic Means. Any person entitled to attend a meeting of shareholders may participate in the meeting, in accordance
with the Act and the by-laws, by means of telephonic, electronic or other communications facilities that permits all participants to communicate
instantaneously and simultaneously with each other during the meeting, provided the Corporation makes available such telephonic, electronic
or communications facility. A person participating in such a meeting is deemed to be present in person at the meeting and a shareholder
or proxy holder entitled to vote at such a meeting may vote, in accordance with the Act, by means of the telephonic, electronic or other
communications facility that the Corporation has made available for that purpose, whether such meeting is to be held at a designated place
or solely by means of a telephonic, electronic or other communications facility.

 

10.12        a)      Quorum. Subject to the
Act, at each meeting of the shareholders, holders of a majority of shares entitled to vote at a meeting of shareholders, present in person
or represented by proxy, shall constitute a quorum. If a quorum is present at the opening of any meeting of shareholders, the shareholders
present or represented by proxy may proceed with the business of the meeting notwithstanding that a quorum is not present throughout
the meeting. If a quorum is not present at the opening of any meeting of shareholders, the shareholders present or represented by proxy
may adjourn the meeting to a fixed time and place but may not transact any other business.

 

In the event that the Corporation is a reporting
issuer, subject to any minimum quorum requirement for a shareholder meeting of any securities exchange upon which the Corporation’s
shares are listed, at each meeting of the shareholders, the holders of not less than 5% of the shares entitled to vote at a meeting of
shareholders, present in person or represented by proxy, shall constitute a quorum. For the purposes of this section, “reporting
issuer” includes:

 

		(i)	a corporation that is a ‘reporting issuer’ under Applicable Securities Laws;

 

		(ii)	in the case of a corporation that is not a ‘reporting issuer’ for the purpose of Applicable
Securities Laws, a corporation:

 

		(1)	that has filed a prospectus, registration statement or similar document under any securities legislation
in any jurisdiction within Canada or under the laws of a jurisdiction outside Canada,

 

		(2)	any of the securities of which are listed and posted for trading by the Corporation on a stock exchange
or quotation system in or outside Canada, or

 

		(3)	that is involved in, formed for, resulting from or continued after an amalgamation, a reorganization,
an arrangement or a statutory procedure, if one of the participating bodies corporate is a corporation to which subparagraph (1) or (2)
applies.

 

(b)       Separate
Class Vote. Subject to the Act, where a separate vote by a class or series or classes or series is required, a majority of the
outstanding shares of such class or series or classes or series, present in person or represented by proxy, shall constitute a
quorum entitled to vote on that matter and, in all matters other than the election of directors, the affirmative vote of the
majority of shares of such class or series or classes or series present in person or represented by proxy at the meeting shall be
the act of such class or series or classes or series.

 

    

    C-21

    

 

10.13       Right
to Vote. Subject to the provisions of the Act as to authorized representatives of any other body corporate or association, at any
meeting of shareholders for which the Corporation has prepared the list referred to in section 10.06, every person who is named in such
list shall be entitled to vote the shares shown thereon opposite that person’s name at the meeting to which such list relates except
to the extent that, where the Corporation has fixed a record date in respect of such meeting pursuant to section 10.07, such person has
transferred any shares after such record date and the transferee, having produced properly endorsed certificates evidencing such shares
or having otherwise established ownership of such shares, has demanded not later than 10 days before the meeting that the transferee’s
name be included in such list. In any such case, the transferee shall be entitled to vote the transferred shares at the meeting. At any
meeting of shareholders for which the Corporation has not prepared the list referred to in section 10.06, every person shall be entitled
to vote at the meeting who at the time of the commencement of the meeting is entered in the securities register as the holder of one or
more shares carrying the right to vote at such meeting.

 

10.14       Proxyholders
and Representatives. Every shareholder entitled to vote at a meeting of shareholders may appoint a proxyholder, or one or more alternate
proxyholders, who need not be a shareholder, to attend and act as the shareholder’s representative at the meeting in the manner
and to the extent authorized and with the authority conferred by the proxy. A proxy shall be in writing executed by the shareholder or
the shareholder’s attorney or, if the shareholder is a body corporate, by an officer or attorney of such shareholder duly authorized,
and shall conform to the requirements of the Act. Alternatively, a shareholder which is a body corporate or association may authorize
by resolution of its directors or governing body an individual to represent it at a meeting of shareholders and such individual may exercise
on the shareholder’s behalf all the powers it could exercise if it were an individual shareholder. The authority of such an individual
shall be established by depositing with the Corporation a certified copy of such resolution, or in such other manner as may be satisfactory
to the secretary of the Corporation or the chairperson of the meeting. Any such proxyholder or representative need not be a shareholder.

 

10.15       Time
for Deposit of Proxies. The board may specify in a notice calling a meeting of shareholders a time, preceding the time of such meeting
by not more than 48 hours (excluding non-business days), before which time proxies to be used at that meeting must be deposited with the
Corporation or an agent thereof, and any period of time so fixed shall be specified in the notice calling the meeting. A proxy shall be
acted upon only if, prior to the time so specified, it shall have been deposited with the Corporation or an agent thereof specified in
the notice or, if no time is specified in the notice, it has been received by the secretary of the Corporation or by the chairperson of
the meeting or any adjournment thereof prior to the time of voting.

 

10.16       Joint
Shareholders. If two or more persons hold shares jointly, any one of them present in person or duly represented by proxy at a meeting
of shareholders may, in the absence of the other or others, vote the shares; but if two or more of those persons are present in person
or represented by proxy and vote, they shall vote as one the shares jointly held by them.

 

    

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10.17       Votes
to Govern. At any meeting of shareholders every question shall, unless otherwise required by the articles, the by-laws or by
law, be determined by a majority of the votes cast on the question. In case of an equality of votes either upon a show of hands or
upon a poll, the chairperson of the meeting shall not be entitled to a second or casting vote in addition to the vote or votes to
which the chairperson is entitled as a shareholder or proxy nominee.

 

10.18       Show
of Hands. Subject to the provisions of the Act, any question at a meeting of shareholders shall be decided by a show of hands, unless
a ballot thereon is required or demanded as hereinafter provided. Upon a show of hands, every person who is present and entitled to vote
shall have one vote. Whenever a vote by show of hands shall have been taken upon a question, unless a ballot thereon is so required or
demanded, a declaration by the chairperson of the meeting that the vote upon the question has been carried, carried by a particular majority
or defeated and an entry to that effect in the minutes of the meeting shall be prima facie evidence of the fact without proof of
the number or proportion of the votes recorded in favour of or against any resolution or other proceeding in respect of the question,
and the result of the vote so taken shall be the decision of the shareholders upon the question.

 

10.19       Ballots.
On any question proposed for consideration at a meeting of shareholders, and whether or not a show of hands has been taken thereon, the
chairperson of the meeting or any person who is present and entitled to vote, whether as shareholder, proxyholder or representative, on
such questions at the meeting may demand a ballot. A ballot so required or demanded shall be taken in such manner as the chairperson of
the meeting shall direct. A requirement or demand for a ballot may be withdrawn at any time prior to the taking of the ballot. If a ballot
is taken, each person present shall be entitled, in respect of the shares which such person is entitled to vote at the meeting upon the
question, to that number of votes provided by the Act or the articles, and the result of the ballot so taken shall be the decision of
the shareholders upon the said question.

 

10.20     Electronic
Voting. Any vote referred to in sections 10.18 and 10.19 may be held entirely by means of a telephonic, electronic or other communication
facility, if the Corporation makes available such a communication facility; provided the facility enables the votes to be gathered in
a manner that permits their subsequent verification.

 

10.21       Adjournment.
The chairperson at a meeting of shareholders may, with the consent of the meeting and subject to such conditions as the meeting may
decide, adjourn the meeting from time to time and place to place. If a meeting of shareholders is adjourned for less than 30 days, it
shall not be necessary to give notice of the adjourned meeting, other than by announcement at the earliest meeting that is adjourned.
Subject to the Act, if a meeting of shareholders is adjourned by one or more adjournments for an aggregate of 30 days or more, notice
of the adjourned meeting shall be given as for an original meeting.

 

10.22       Resolution
in Writing by Shareholders. A resolution in writing signed by all the shareholders entitled to vote on that resolution at a
meeting is as valid as if it had been passed at a meeting of the shareholders unless a written statement or written representation
with respect to the subject matter of the resolution is submitted by a director or the auditor, respectively, in accordance with the
Act. A resolution in writing may be signed by the shareholders in any number of counterparts, each of which shall be deemed an
original and all of which taken together shall constitute one and the same resolution in writing, and by a shareholder using a
facsimile or other electronic signature, in which case the other shareholders, the Corporation and the directors are entitled to
rely on such electronic signature as conclusive evidence that such resolution in writing has been duly executed by such
shareholder.

 

    

    C-23

    

 

10.23       Only
One Shareholder. Where the Corporation has only one shareholder or only one holder of any class or series of shares, the shareholder
present in person or duly represented by proxy constitutes a meeting.

 

		10.24	Advance Notice of Shareholder Nominations and Proposals. 

 

		(a)	Nomination Requirements. Subject to the Act, Applicable Securities Laws, and the articles, only
those individuals named in the Director Nominations submitted pursuant to this section 10.24 will be eligible for the election of directors
to the board.

 

		(b)	Timely Notice. A shareholder (the “Nominating Shareholder”) must give written
notice of its Director Nominations, the contents of such notice as set out in section 10.24(c) and section 10.24(d) (such notice, a “Nomination
Notice”), to the secretary of the Corporation even if such matter is already the subject of a notice to the shareholders or
a Public Announcement. The Nomination Notice must be received by the Corporation:

 

		(i)	in the case of an annual meeting of shareholders (or an annual and special meeting), not less than 30
days nor more than 65 days before the date of such meeting (except that, if the meeting is to be held on a date that is less than 50 days
after the date on which the first notice to the shareholders or first Public Announcement of the date of the meeting was made (the “Meeting
Notice Date”), notice by the Nominating Shareholder shall be made not less than the close of business on the 10th
day after the Meeting Notice Date; and

 

		(ii)	in the case of a special meeting of shareholders (which is not an annual and special meeting) called for
the purpose of electing directors (whether or not also called for the purpose of conducting other business) not later than the close of
business on the 15th day after the Meeting Notice Date.

 

		(c)	Delivery of Notice. Notwithstanding any other provision of this by-law, a Nominating Shareholder
shall deliver the Nomination Notice to the Corporation’s registered office in the manner provided in section 11.01.

 

		(d)	Shareholder Nominations. A Nomination Notice must include the following information in respect
of each of the Nominating Shareholder’s nominees:

 

		(i)	each nominee’s name, age, business address and residential address;

 

		(ii)	a statement indicating whether each nominee is a “resident Canadian” as defined in
the Act and the regulations made under the Act;

 

    

    C-24

    

 

		(ii)	(iii) each nominee’s present principal occupation,
business or employment;

 

		(iii)	(iv) each nominee’s principal occupation, business
or employment for the five years preceding the notice;

 

		(iv)	(v) the number of securities of each class or series
of shares of the Corporation (or any of its subsidiaries) beneficially owned, or controlled or directed, directly or indirectly, by each
nominee, as of the record date for the meeting (provided that such date shall have then have been made publicly available and shall have
occurred) and as of the date of such Nomination Notice;

 

		(v)	(vi) such other information concerning each nominee as
would be required to be disclosed in an information circular soliciting proxies for the election of each nominee as a director in an election
contest (even if an election contest is not involved) or that is otherwise required to be disclosed, under the regulations under the Act,
NI 51-102 or Form 51-102F5 (Information Circular);

 

		(vi)	(vii) the consent of each nominee to being named in the
information circular to serve as a director if elected; and

 

		(vii)	(viii) any such other information as the Corporation
may reasonably require to determine the eligibility of each nominee to serve as an independent director of the Corporation or that could
be material to a reasonable shareholder’s understanding of the independence, or lack thereof, of each nominee.

 

		(e)	Additional Nomination Notice Information. A Nomination Notice must include the following information
respecting the Nominating Shareholder:

 

		(i)	the name, business address and residential address of the Nominating Shareholder;

 

		(ii)	the number of securities of each class and series of the Corporation (or any of its subsidiaries) beneficially
owned, or controlled or directed, directly or indirectly, by the Nominating Shareholder or any other person with whom such Nominating
Shareholder is acting jointly or in concert with respect to the Corporation or any of its securities, as of the record date for the meeting
(provided that such date shall have been made publicly available and shall have occurred) and as of the date of the Nomination Notice;

 

		(iii)	a description of any agreement, arrangement or understanding with respect to between or among the
                                                               Nominating Shareholder and any of its affiliates or associates, and any others (including their names) acting in concert with any of the foregoing relating to the
Nominating Shareholder’s Director Nominations;

 

    

    C-25

    

 

		(iv)	full particulars of any direct or indirect interest of the Nominating Shareholder in any contract or transaction
(existing or proposed) with the Corporation or any affiliate thereof;

 

		(v)	a description of any agreement, arrangement or understanding (including any derivative or short positions,
profit interests, options, hedging transactions, and borrowed or loaned shares) that has been entered into as of the date of the Nomination
Notice by, or on behalf of, the Nominating Shareholder or any of its affiliates or associates, the effect or intent of which is to mitigate
loss to, manage risk or benefit of share price changes for, or increase or decrease the voting power of the Nominating Shareholder or
any of its affiliates or associates with respect to shares of the Corporation;

 

		(vi)	any other information relating to such person that would be required to be made in a dissident’s
proxy circular in connection with solicitations of proxies for election of directors pursuant to the Act or any Applicable Securities
Laws;

 

		(vii)	a representation that the Nominating Shareholder is a registered or beneficial shareholder of the Corporation
entitled to vote at the meeting and intends to appear in person or by proxy at the meeting to nominate the person or persons specified
in the Nomination Notice; and

 

		(viii)	a representation whether the Nominating Shareholder intends to deliver an information circular and/or
form of proxy to holders of the Corporation’s outstanding shares or otherwise to solicit proxies from shareholders in support of
its Director Nominations.

 

		(f)	Effect of Non-compliance. Notwithstanding anything in this by-law to the contrary: (i) no Director
Nominations shall be made at any meeting except in accordance with the procedures set forth in this section 10.24. The requirements of
this section 10.24 shall apply to any Director Nominations to be brought before a meeting by a shareholder whether such Director Nominations
are to be included in the Corporation’s management information circular pursuant to the Act and NI 51-102 or presented to shareholders
by means of an independently financed proxy solicitation. The requirements of this section 10.24 are included to provide the Corporation
notice of a shareholder’s intention to bring one or more Director Nominations before a meeting and shall in no event be construed
as imposing upon any shareholder the requirement to seek approval from the Corporation as a condition precedent to make such Director
Nominations before a meeting.

 

		(g)	Waiver. The board may, in its sole discretion, waive any requirement in this section 10.24.

 

    

    C-26

    

 

ARTICLE ELEVEN

NOTICES

 

11.01       Method
of Giving Notices. Any notice, communication or other document to be given by the Corporation to a shareholder, director, officer,
or auditor of the Corporation under any provision of the articles or by-laws shall be sufficiently given if (i) delivered personally to
the person to whom it is to be given, or (ii) delivered to such person’s last address as shown on the records of the Corporation,
or (iii) mailed by prepaid post in a sealed envelope addressed to such person at the last address shown on the records of the Corporation,
or (iv) sent by electronic document in accordance with the Electronic Commerce Act, 2000 (Ontario) or electronic transmission,
including the use of, or participation in, one or more electronic networks or databases (including one or more distributed electronic
networks or databases). A notice, communication or document so delivered shall be deemed to have been given when (i) delivered personally,
when it is delivered; (ii) delivered to such person’s last address shown on the records of the Corporation, when delivered at the
address aforesaid; (iii) mailed by prepaid post, on the fifth day after mailing, unless there are reasonable grounds for believing that
the addressee did not receive the notice or document at that time or at all; and (iv) sent by way of electronic document, when it is sent
through an information system used to generate, send, receive, store, or otherwise process an electronic document. The secretary may change
the address on the records of the Corporation of any shareholder, director, officer, or auditor of the Corporation in accordance with
any information believed by the secretary to be reliable.

 

11.02       Notice
to Joint Holders. If two or more persons are registered as joint holders of any share, any notice shall be addressed to all of such
joint holders but notice addressed to one of such persons shall be sufficient notice to all of them.

 

11.03       Computation
of Time. In computing the date when notice must be given under any provision of the articles or the by-laws requiring a specified
number of days’ notice of any meeting or other event, the date of giving the notice shall be excluded and the date of the meeting
or other event shall be included.

 

11.04       Undelivered
Notices. If any notice given or document sent to a shareholder pursuant to section 11.01 is returned on three consecutive occasions
because the shareholder cannot be found, the Corporation shall not be required to give any further notices or send further documents to
the shareholder until the shareholder informs the Corporation in writing of the shareholder’s new address.

 

11.05       Omissions
and Errors. The accidental omission to give any notice to any shareholder, director, officer, auditor, or member of a committee of
the board, or the non-receipt of any notice by any such person or any error in any notice not affecting the substance thereof, shall
not invalidate any action taken at any meeting held pursuant to such notice or otherwise founded thereon.

 

11.06       Persons
Entitled by Death or Operation of Law. Every person who, by operation of law, transfer, death of a shareholder or any other means
whatsoever, shall become entitled to any share, shall be bound by every notice in respect of such share which shall have been duly given
to the shareholder from whom that person derives title to such share prior to the name and address of that person being entered on the
securities register (whether such notice was given before or after the happening of the event upon which the person became so entitled)
and prior to the person furnishing to the Corporation the proof of authority or evidence of entitlement prescribed by the Act.

 

    

    C-27

    

 

11.07       Waiver
of Notice. Any shareholder, proxyholder, other person entitled to attend a meeting of shareholders, director, officer, auditor or
member of a committee of the board may at any time waive any notice, or waive or abridge the time for any notice, required to be given
to that person under any provision of the Act, the articles, the by-laws or otherwise, and such waiver or abridgement, whether given before
or after the meeting or other event of which notice is required to be given, shall cure any default in the giving or in the time of such
notice, as the case may be. Any waiver or abridgement shall be in writing except a waiver of notice of a meeting of shareholders or of
the board or of a committee of the board which may be given in any manner.

 

ARTICLE TWELVE

FORUM SELECTION

 

12.01       Forum
for Adjudication of Certain Disputes. Unless the Corporation consents in writing to the selection of an alternative forum, the Superior
Court of Justice of the Province of Ontario, Canada and the appellate Courts therefrom (or, failing such court, any other “court”
as defined in the Act) having jurisdiction and the appellate Courts therefrom), shall, to the fullest extent permitted by law, be the
sole and exclusive forum for (i) any derivative action or proceeding brought on behalf of the Corporation; (ii) any action or proceeding
asserting a claim of breach of a fiduciary duty owed by any director, officer, or other employee of the Corporation to the Corporation;
(iii) any action or proceeding asserting a claim arising pursuant to any provision of the Act or the articles or the by-laws of the Corporation
(as either may be amended from time to time); or (iv) any action or proceeding asserting a claim otherwise related to the “affairs”
(as defined in the Act) of the Corporation. If any action or proceeding the subject matter of which is within the scope of the preceding
sentence is filed in a Court other than a Court located within the Province of Ontario (a “Foreign Action”) in the
name of any securityholder, such securityholder shall be deemed to have consented to (a) the personal jurisdiction of the provincial and
federal Courts located within the Province of Ontario in connection with any action or proceeding brought in any such Court to enforce
the forum set out in the preceding sentence and (b) having service of process made upon such securityholder in any such action or proceeding
by service upon such securityholder’s counsel in the Foreign Action as agent for such securityholder.

 

ARTICLE THIRTEEN

EFFECTIVE DATE

 

13.01       Effective
Date. This by-law shall come into force when made by the board in accordance with the Act.

 

13.02       Repeal.
All previous by-laws of the Corporation are repealed as of the coming into force of this by-law. Such repeal shall not affect the validity
of any act done or right, privilege, obligation or liability acquired or incurred under, or the validity of any contract or agreement
made pursuant to, or the validity of any articles or predecessor charter documents of the Corporation obtained pursuant to, any such by-law
prior to its repeal. All officers and persons acting under any by-law so repealed shall continue to act as if appointed under the provisions
of this by-law and all resolutions of the shareholders or the board or a committee of the board with continuing effect passed under any
repealed by-law shall continue good and valid except to the extent inconsistent with this by-law and until amended or repealed.

 

***

 

The foregoing is the complete text of the
Amended and Restated By-law No. 1-A of the Corporation, as adopted by the Corporation on [●], 20172022.

 

     

    D-1

    

 

SCHEDULE “D”

 

QYOU MEDIA INC.

(the “Company”)

 

MANDATE OF THE AUDIT COMMITTEE

 

As approved by the Board of Directors of the Company
(the “Board”) on June 23, 2017.

 

A.            PURPOSE
AND SCOPE

 

The Audit Committee (the “Committee”)
of the Board shall be responsible for assisting in the Board’s oversight of the reliability and integrity of the accounting principles
and practices, financial statements and other financial reporting and disclosure practices followed by management of the Company. The
Committee shall also have oversight responsibility for: (i) the qualifications, independence and performance of the independent auditors;
(ii) the establishment by management of an adequate system of internal controls; (iii) the preparation by management of quarterly
and annual financial statements; and (iv) the maintenance by management of practices and processes to ensure compliance with applicable
laws.

 

B.            COMPOSITION
AND MEETINGS

 

The Committee shall be comprised of a minimum
of three directors as appointed by the Board, each of whom shall meet the criteria for independence, financial literacy and audit committee
composition requirements of National Instrument 52-110 – Audit Committees of the Canadian Securities Administrators (“NI
52-110”) (subject to any applicable exemptions from such requirements permitted by NI 52,110, which the Board and Committee shall
be permitted to avail themselves of), any exchange upon which securities of the Company are traded or any governmental or regulatory body
exercising authority over the Company.

 

A majority of the members of the Committee shall
constitute a quorum at any meeting of the Committee, but in no case shall a quorum be comprised of less than two members of the Committee,
and the action of a majority of those present, after determining a quorum, shall be the act of the Committee.

 

The members of the Committee shall be appointed
by the Board and shall serve until their successors shall be duly elected or until their earlier death, resignation or removal. The Board
may fill a vacancy in the membership of the Committee and remove a member of the Committee at any time for any reason. The Board shall
appoint the chair of the Committee (the “Chair”) from the Committee members. In the absence of the Chair at a duly convened
meeting, the Committee shall select a temporary substitute from among its members.

 

The Committee shall meet at least four (4) times
per year or more frequently as circumstances dictate. At the invitation of the Committee, members of the Company’s management and
others may attend Committee meetings as the Committee considers necessary or desirable. The Company’s independent auditors are entitled
to attend and be heard at each Committee meeting. The Committee shall meet without management present at each Committee meeting. All independent
directors may attend Committee meetings, provided that directors who are not members of the Committee shall not be entitled to vote, nor
shall their attendance be counted as part of the quorum of the Committee.

 

The Chair, any member of the Committee, the Company’s
independent auditors or the Chair of the Board may call a meeting by notifying the members of the Committee. Ordinarily, meetings of the
Committee should be convened with no less than seven (7) days’ notice having been given. The requirement for notice can be
waived subject to the consent of each member of the Committee.

 

The Committee shall report its actions to the
members of the Board. The Committee shall keep written minutes of its meetings which shall be recorded and filed with the books and records
of the Company. Minutes of each meeting will be made available to the members of the Board and the Company’s independent auditors.
The Committee shall report its decisions and recommendations to the Board promptly after each Committee meeting.

 

     

    D-2

    

 

C.            RESPONSIBILITIES
AND DUTIES

 

To fulfill its responsibilities and duties the
Committee shall:

 

		1.	periodically review and assess the adequacy of this Mandate, and recommend any proposed changes to the
Board for approval;

 

		2.	recommend to the Board, for approval by the shareholders, the appointment of the independent auditors
of the Company;

 

		3.	require the independent auditors of the Company to report to it directly;

 

		4.	review and recommend to the Board for approval, the terms of any annual audit engagement of the independent
auditors, including the appropriateness of the proposed audit fees with respect to the engagement of the independent auditors for any
audit related services;

 

		5.	oversee the resolution of any disagreements between management and the independent auditors;

 

		6.	periodically perform a review of the performance of the independent auditors to provide further insight
on the audit firm, its independence and application of professional standards;

 

		7.	pre-approve any non-audit services to be provided by the firm of the independent auditors to the Company
in accordance with NI 52-110;

 

		8.	review the Company’s financial statements, management discussion and analysis, and interim profit
or loss press releases, along with any other disclosure by the Company of financial information extracted or derived from the Company’s
financial statements, in each case prior to the public disclosure of such documents or information, and ensure adequate procedures are
in place for such pre-filing review;

 

		9.	periodically review the status and findings of the independent auditors’ audit plan and the adequacy
of internal controls established by management and, where appropriate, make recommendations or reports thereon to the Board;

 

		10.	understand the scope, principal risks and integrity of internal and independent auditors’ review
of internal control over financial reporting, and obtain reports on significant findings and recommendations, together with management’s
responses;

 

		11.	review and approve the Company’s hiring policies regarding partners, employees and former partners
and employees of the Company’s present and former independent auditors;

 

		12.	monitor and periodically review the Company’s procedures for:

 

		●	the receipt, retention and treatment of complaints received by the Company regarding accounting, internal
accounting controls or auditing matters; and

 

		●	the confidential, anonymous submission by directors, officers and employees of the Company of concerns
regarding questionable accounting or auditing matters.

 

     

    D-3

    

 

D.            ACCESS
TO MANAGEMENT AND INDEPENDENT ADVICE

 

The Committee shall have unrestricted access to
the Company’s management and employees and to the books and records of the Company and from time to time may hold unscheduled or
regularly scheduled meetings or portions of meetings in executive session or otherwise with the Company’s independent auditors,
the Chief Financial Officer or the Chief Executive Officer.

 

While the Committee has the responsibilities
and powers set forth in this Mandate, it is not the duty of the Committee to plan or conduct audits, to establish the Company’s
accounting and financial reporting systems, or to determine that the Company’s financial statements are complete and accurate and
are in accordance with generally accepted accounting principles.

 

*****

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