Document:

Investment Allocation Agreement

 Exhibit 10.4 
 INVESTMENT ALLOCATION AGREEMENT 
 This
INVESTMENT ALLOCATION AGREEMENT, dated as of September 29, 2009, is made and entered into by and among COLONY CAPITAL, LLC, a Delaware limited liability company (“Colony Capital”), COLONY FINANCIAL MANAGER, LLC, a Delaware limited
liability company (the “Manager”), and COLONY FINANCIAL, INC., a Maryland corporation (the “Company”). 
 WHEREAS, the Company is a newly organized corporation that is engaging in various related transactions pursuant to which the Company will effect an initial public offering of its common stock (the
“Initial Public Offering”); 
 WHEREAS, Colony Capital is the sole managing member of the Manager; 

WHEREAS, concurrently with the execution of this Agreement, the Company will execute a Management Agreement (the “Management
Agreement”) with the Manager and Colony Financial TRS, LLC, a Delaware limited liability company (the “TRS”), pursuant to which the Manager will provide for the day-to-day management of the operations of the Company and its
subsidiaries, including the TRS, and will be responsible for the selection, purchase and sale of the Company’s portfolio investments, the Company’s financing activities, and providing the Company with investment advisory services;

 WHEREAS, also concurrently with the execution of this Agreement, the Manager will execute an Investment Advisory Agreement
with Colony Capital, pursuant to which Colony Capital will perform, among other things, portfolio management, asset valuation, risk management and asset management services as well as certain administration services that the Manager may deem
necessary for the performance of its duties under the Management Agreement; and 
 WHEREAS, in order to address certain
potential conflicts arising from the Company’s relationship with Colony Capital and the Manager, the parties hereto desire to establish certain policies relating to the allocation of investment opportunities by Colony Capital, the Manager or
any of their respective affiliates in assets that are substantially similar to the types of assets described as the Company’s target assets in the Company’s Registration Statement on Form S-11 (No. 333-160323) relating to the Initial
Public Offering (collectively, the “Target Assets”). 
 NOW, THEREFORE, for the mutual promises made herein and
in the other agreements executed by the parties concurrently herewith or contemplated hereby, and other good and valuable consideration, the receipt and adequacy of which are hereby acknowledged, the parties agree as follows: 
 ARTICLE I 
 Investment Allocation Policy 
 1.01. Initial Co-Investment Allocation Policy. (a) For as long as
the Management Agreement is in effect, neither Colony Capital, the Manager nor any of their respective affiliates other than the Company or any of the Company’s subsidiaries may sponsor or manage (i) any additional publicly traded
investment vehicle that will primarily acquire or originate assets secured by U.S. collateral that are substantially similar to the Target Assets or (ii) any publicly traded investment vehicle that will primarily acquire or originate assets
secured by non-U.S. collateral that are substantially similar to the Target Assets or any private investment vehicle that will primarily acquire or originate assets that are substantially similar to the Target Assets (collectively, the
“Investment Vehicles” and, together with Colony Distressed Credit Fund, L.P., Colony Investors VIII, L.P., Colony Parallel Investors VIII, L.P.,

 
Colony Parallel NA-RE Investors VIII, L.P. and Colyzeo II, L.P., the “Co-Investment Vehicles”) unless the Company is entitled (but not obligated) to contribute, subject to the
Company’s investment guidelines, availability of capital and maintaining its qualification as a real estate investment trust (“REIT”) for U.S. federal income tax purposes and its exemption from registration under the Investment
Company Act of 1940, as amended (the “1940 Act”), at least one-third of the capital to be funded by such Co-Investment Vehicles in assets that are substantially similar to the Target Assets; provided, however, that from and
after the termination of the commitment period of Colony Distressed Credit Fund, L.P., the Company shall be entitled (but not obligated) to contribute, subject to the Company’s investment guidelines, availability of capital and maintaining its
qualification as a REIT for U.S. federal income tax purposes and its exemption from registration under the 1940 Act, at least one-half of the portion of the capital to be funded by the Co-Investment Vehicles in assets secured by U.S. collateral that
are substantially similar to the Target Assets; provided, further, that to the extent that the Company does not have sufficient capital to contribute at least one-third (or one-half, as applicable) of the capital required for any such
proposed investment by the Co-Investment Vehicles, Colony Capital, the Manager or their respective affiliates, as applicable, shall provide for a fair and equitable allocation of investment opportunities among the Company and the Co-Investment
Vehicles, taking into account the suitability of each investment opportunity for the particular Co-Investment Vehicle and the Company and each such Co-Investment Vehicle’s and the Company’s availability of capital for investment (the
“Initial Co-Investment Allocation Policy”). 
 1.02. Revised Co-Investment Allocation Policy. If at any
time in the judgment of Colony Capital and the Manager, the Initial Co-Investment Allocation Policy will not result in fair and equitable allocations among the Company and any Co-Investment Vehicle, Colony Capital and the Manager may propose a new
policy or a deviation from the Investment Allocation Policy set forth in Section 1.01 with respect to a particular investment providing for the fair and equitable allocation of investment opportunities or such particular investment
between the Company and the Co-Investment Vehicles (the “Revised Co-Investment Allocation Policy”); provided, however, that such Revised Co-Investment Allocation Policy shall not be effective unless and until it has been approved by
a majority of the Company’s independent directors. 
 1.03. Investment Allocation Policy Regarding Other Investment
Vehicles. For as long as the Management Agreement is in effect, with respect to public or private investment vehicles sponsored or managed by Colony Capital or its affiliates that do not primarily acquire or originate assets that are
substantially similar to the Company’s Target Assets (collectively, the “Other Investment Vehicles”), Colony Capital, the Manager or their respective affiliates, as applicable, shall provide for a fair and equitable allocation
of investment opportunities in assets that are substantially similar to the Company’s Target Assets among the Company and the Other Investment Vehicles, in each case taking into account the suitability of each investment opportunity for the
particular Other Investment Vehicle and the Company, each such Other Investment Vehicle’s and the Company’s availability of capital for investment and the sourcing of such investment. 
 ARTICLE II 
 Term

 2.01. Term. This Agreement shall be effective as of the date first written above and shall terminate on the first
to occur of any of the following events: 
 (a) Immediately upon the execution by all parties hereto of a written agreement to
terminate this Agreement (or upon the effective date of such termination as specified in such written agreement); provided, however, that such termination shall not be effective unless and until it has been consented to by a majority of the
Company’s independent directors; or 
  

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 (b) At such time as either (i) the Management Agreement is terminated by any party
thereto, for any reason, or (ii) the Manager ceases to be the manager of the Company and its subsidiaries for any reason. 
 2.02. Rights of Termination. If this Agreement is terminated, such termination shall be without any further liability or obligation of either party to the other, except as provided in Section 3.07. 
 ARTICLE III 
 Miscellaneous Provisions 
 3.01. Assignment. This Agreement may not be assigned by any party hereto
without the prior written consent of the other parties. 
 3.02. Notice 
 (a) All notices, demands or requests provided for or permitted to be given pursuant to this Agreement must be in writing, to the following
addresses: 
 If to Colony Capital, to: 
 Colony Capital, LLC 
 2450 Broadway, 6th Floor 
 Santa Monica, California 90404 
 Attention: Joy Mallory 
 Fax No.: 310-407-7416 
 If to the Manager: 
 Colony Financial Manager, LLC. 
 2450 Broadway, 6th Floor 
 Santa Monica, California 90404 
 Attention: Joy Mallory 
 Fax No.: 310-407-7416 
 If to the Company: 
 Colony Financial, Inc. 
 2450 Broadway, 6th Floor 
 Santa Monica, California 90404 
 Attention: Chief Financial Officer 
 Fax No.: 310-407-7430 
 (b) All notices, demands and requests to be sent to a party hereto pursuant to this Agreement shall be deemed to have been properly given or
served if: (i) personally delivered, (ii) deposited for next day delivery by Federal Express, or other similar overnight courier services, addressed to such party, (iii) deposited in the United States mail, addressed to such party,
prepaid and registered or certified with return receipt requested or (iv) transmitted via facsimile or other similar device to the attention of such party. 
  

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 (c) All notices, demands and requests so given shall be deemed received: (i) when
personally delivered, (ii) twenty-four (24) hours after being deposited for next day delivery with an overnight courier, (iii) forty-eight (48) hours after being deposited in the United States mail, or (iv) three
(3) hours after being transmitted via facsimile or otherwise transmitted and receipt has been confirmed. 
 3.03.
Binding Nature of Agreement; Successors and Assigns. This Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, personal representatives, successors and permitted assigns as provided in
this Agreement. 
 3.04. Entire Agreement. This Agreement contains the entire agreement and understanding among
the parties hereto with respect to the subject matter of this Agreement, and supersedes all prior and contemporaneous agreements, understandings, inducements and conditions, express or implied, oral or written, of any nature whatsoever with respect
to the subject matter of this Agreement. The express terms of this Agreement control and supersede any course of performance and/or usage of the trade inconsistent with any of the terms of this Agreement. 
 3.05. Amendments. This Agreement may be amended or modified only by an agreement in writing signed by all parties hereto; provided
that any such amendment shall not be effective unless and until it has been approved by a majority of the Company’s independent directors. 
 3.06. No Implied Waivers; Remedies. No failure or delay on the part of any party in exercising any right, privilege, power, or remedy under this Agreement, and no course of dealing shall operate as
a waiver of any such right, privilege, power or remedy; nor shall any single or partial exercise of any right, privilege, power or remedy under this Agreement preclude any other or further exercise of any such right, privilege, power or remedy or
the exercise of any other right, privilege, power or remedy. No waiver shall be asserted against any party unless signed in writing by such party. The rights, privileges, powers and remedies available to the parties are cumulative and not exclusive
of any other rights, privileges, powers or remedies provided by statute, at law, in equity or otherwise. Except as provided in this Agreement, no notice to or demand on any party in any case shall entitle such party to any other or further notice or
demand in any similar or other circumstances or constitute a waiver of the right of the party giving such notice or making such demand to take any other or further action in any circumstances without notice or demand. 
 3.07. Governing Law. THIS AGREEMENT SHALL BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAWS OF THE STATE OF CALIFORNIA. EACH
OF THE PARTIES HEREBY IRREVOCABLY AGREES THAT THE COURTS OF THE STATE OF CALIFORNIA SHALL HAVE EXCLUSIVE JURISDICTION IN CONNECTION WITH ANY ACTIONS OR PROCEEDINGS ARISING BETWEEN THE PARTIES UNDER THIS AGREEMENT. EACH OF THE PARTIES HEREBY
IRREVOCABLY CONSENTS AND SUBMITS TO THE JURISDICTION OF SAID COURTS FOR ANY SUCH ACTION OR PROCEEDING. EACH OF THE PARTIES HEREBY WAIVES THE DEFENSE OF AN INCONVENIENT FORUM TO THE MAINTENANCE OF ANY SUCH ACTION OR PROCEEDING IN SAID COURTS.

 3.08. Headings. The headings contained in this Agreement are for convenience only and shall not affect the
construction or interpretation of any provisions of this Agreement. 
 3.09 Severability. If any provision of the
Agreement shall be held to be invalid, the remainder of the Agreement shall not be affected thereby. 
  

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 3.10. Counterparts. This Agreement may be executed in any number of counterparts,
each of which shall be deemed to be an original as against any party whose signature appears thereon, and all of which shall together constitute one and the same instrument. This Agreement shall become binding when one or more counterparts of this
Agreement, individually or taken together, shall bear the signatures of all of the parties reflected hereon as the signatories. 
  

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 IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by their
representatives on the date first written above. 
  

					
	 	 	COLONY CAPITAL
		
	Address:	 	COLONY CAPITAL, LLC,
		 	a Delaware limited liability company
			
	2450 Broadway	 		 	
	6th Floor	 		 	
	Santa Monica, California 90404	 	By:	 	 /s/ Thomas J. Barrack, Jr.

		 	Name:	 	Thomas J. Barrack, Jr.
		 	Title:	 	Chairman and Chief Executive Officer
		
		 	MANAGER
		
	Address:	 	COLONY FINANCIAL MANAGER, LLC,
		 	a Delaware limited liability company
			
	2450 Broadway	 		 	
	6th Floor	 		 	
	Santa Monica, California 90404	 	By:	 	 /s/ Thomas J. Barrack, Jr.

		 	Name:	 	Thomas J. Barrack, Jr.
		 	Title:	 	Chief Executive Officer
		
		 	COMPANY
		
	Address:	 	COLONY FINANCIAL, INC.,
		 	a Maryland corporation
			
	2450 Broadway	 		 	
	6th Floor	 		 	
	Santa Monica, California 90404	 	By:	 	 /s/ Darren J. Tangen

		 	Name:	 	Darren J. Tangen
		 	Title:	 	Chief Financial Officer and Treasurer

  

 6License Agreement

 Exhibit 10.5 
 LICENSE AGREEMENT 
 This LICENSE AGREEMENT is made and
entered into as of September 29, 2009 by and between NEW COLONY INVESTORS, LLC, a Delaware limited liability company (“Licensor”) and COLONY FINANCIAL, INC., a Maryland corporation (“Licensee”). Capitalized terms
used but not defined herein have the meanings ascribed to such term in the Restructuring Agreement (as defined below). 
 W I T N E S S E T H : 
 WHEREAS, Licensor, which
is an affiliate of the manager of Licensee, desires to grant to Licensee a license to use the Colony Intellectual Property (as hereinafter defined). 
 NOW, THEREFORE, in consideration of the foregoing and of the covenants and agreements herein provided, and for other good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, Licensor and Licensee hereby agree as follows: 
 Section 1. Grant and Scope of License 
 1.1 Licensor hereby grants to Licensee, for the term set forth in Section 1.2 below, a non-exclusive, non-transferable, royalty-free
license to use, and to sublicense or permit Licensee’s affiliates to use (provided each such affiliate complies with all of the terms and conditions of this Agreement), the Colony Intellectual Property, in connection with the business of
Licensee and its affiliates and subject to and in accordance with the terms and conditions of this Agreement (the “License”). Licensee shall cause each of its affiliates to fully comply with all of the terms and conditions of this
Agreement. In the event an affiliate of Licensee fails to comply with any of the terms or conditions of this Agreement, Licensee shall be responsible for any such failure. Notwithstanding anything to the contrary contained herein, Licensor reserves
the right to further license the Colony Intellectual Property at its sole discretion. For purposes of this License, “Colony Intellectual Property” means all right, title and interest in all present and future trade names,
trademarks, logos, Internet domain names and other intellectual property relating to the Colony franchise held by Licensor from time to time. 
 1.2 The License shall be perpetual unless otherwise terminated pursuant to Section 4. 
 Section 2. Quality Control 
 2.1 Licensee shall use the Colony Intellectual Property only in connection with
specified business activities of a high standard of quality, so as to preserve the goodwill associated with such property. Upon reasonable prior notice, Licensee shall cooperate with Licensor in respect of any and all reasonable procedures and
requirements established by Licensor which are designed to preserve the goodwill associated with the Colony Intellectual Property and are notified to Licensee . In order to ensure Licensor’s control over the quality of the activities performed
by Licensee in connection with the use of the Colony Intellectual Property, Licensee shall permit the authorized representatives of Licensor to review and inspect Licensee’s uses of the Colony Intellectual Property at all reasonable times.

 2.2 Licensee bears the exclusive responsibility to assure that any activities Licensee
undertakes in connection with the use of the Colony Intellectual Property comply with all applicable statues, laws, ordinances, codes, regulations, rules or requirements of any government, governmental authority, regulatory agency or self-regulatory
body wherever located. 
 Section 3. Ownership and Protection 
 3.1 Licensor represents and warrants that it owns the Colony Intellectual Property and the goodwill associated therewith and has all rights
necessary to grant the licenses in the Colony Intellectual Property to Licensee as set forth herein. Licensee acknowledges such ownership by Licensor, and Licensee shall do nothing inconsistent therewith. Licensee further acknowledges that the
Colony Intellectual Property is part of the business of Licensor. Licensee agrees that it shall not, during the term of this Agreement or at any time thereafter, contest the fact that Licensee’s rights under this Agreement (i) are solely
those of a licensed used and (ii) shall cease upon termination of this Agreement, subject to Section 4.4. During and after the term of this License, Licensee shall not adopt, use or attempt to register any name, brand, logo, mark or other
identifier, or perform any act, that Licensee reasonably believes is likely to disparage, dilute or be confusingly similar to the Colony Intellectual Property. 
 3.2 Licensee shall notify Licensor of any infringement of the Colony Intellectual Property promptly upon Licensee becoming aware of such infringement. Licensor has and shall retain the sole and exclusive
right, in its sole discretion and at its own expense, to bring infringement proceedings involving the Colony Intellectual Property and to retain all amounts rewarded as relief therein or in settlement thereof. 
 Section 4. Termination 
 4.1
The License and this Agreement (except as set forth in Section 6.7 and 4.4.) will terminate immediately upon the earlier to occur of (i) the mutual written agreement of the parties hereto, (ii) such time as Colony Financial Manager,
LLC, or an affiliate thereof, ceases to be the manager of Licensee and (iii) the dissolution of Licensee. 
 4.2 Licensor
shall have the right to terminate the License and this Agreement, upon written notice to Licensee if Licensee materially breaches any of the provisions of this Agreement and Licensee fails to cure such material breach within thirty (30) days of
receiving written notice of such material breach from Licensor. 
 4.3 It is understood and agreed that except for
Licensee’s right to use the Colony Intellectual Property as set forth in this Agreement, Licensee shall have no right, title or interest in or to the Colony Intellectual Property, and that all such rights will immediately terminate and revert
to Licensor upon termination of this License. All goodwill associated with Licensee’s use of the Colony Intellectual Property shall accrue to the benefit of Licensor. Licensee hereby quitclaims to Licensor ownership of all intellectual property
rights that may accrue to Licensee relating to the Colony Intellectual Property, and Licensee agrees at all times during and after this License to execute any document(s) necessary to perfect Licensor’s title to the foregoing. Any such
assignment, transfer or conveyance shall be without consideration other than the mutual agreements contained herein. 
  

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 4.4 Upon termination of the License and after a period of three (3) months to ramp down
Licensee’s use of the Colony Intellectual Property (the “Ramp Down Period”), Licensee shall promptly discontinue all use, and refrain from all future use, of the Colony Intellectual Property, including such use in any format
confusingly similar thereto. During the Ramp Down Period, Licensee shall use the Colony Intellectual Property for transition purposes only until it can discontinue the use of the Colony Intellectual Property, and Licensee shall use its commercially
reasonable efforts to discontinue use of the Colony Intellectual Property as soon as reasonably practicable following termination of the License. 
 Section 5. Injunctive Relief 
 Licensee acknowledges and admits that there would be no adequate remedy at law
for its failure to use the Colony Intellectual Property in accordance with the terms and conditions of this Agreement or for its failure to cease its use of the Colony Intellectual Property at the termination of the License, and Licensee agrees that
in the event of any such failure, Licensor shall be entitled to seek equitable relief by way of a temporary restraining order, preliminary and permanent injunction and such other and further relief as any court with jurisdiction may grant.

 Section 6. General Provisions 
 6.1 Nothing in this Agreement shall create any relationship between Licensor and Licensee beyond that of licensor and licensee. 
 6.2 THIS AGREEMENT WILL BE GOVERNED BY, AND CONSTRUED AND ENFORCED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO
PRINCIPLES OF CONFLICTS OF LAW THEREOF. 
 6.3 The agreements contained in this Agreement are for the sole benefit of the parties
hereto and their permitted successors and permitted assigns, and they will not be construed as conferring and are not intended to confer any rights on any other persons. 
 6.4 Licensor may not assign or delegate its rights and obligations under this Agreement without the prior written consent of Licensee, which consent may not be unreasonably withheld. Because this
Agreement is personal in nature as to Licensee, unless otherwise permitted pursuant to the terms of this Agreement, Licensee may not assign, delegate, sublicense, or otherwise encumber its rights or obligations under this Agreement in any manner,
whether by operation of law or otherwise, absent the prior written consent of Licensor, which consent may be given or withheld in the sole discretion of Licensor. Any attempted assignment, delegation, sublicense or other encumbrance in violation of
this Section 6.4 shall be void. 
 6.5 This Agreement embodies the entire agreement between the parties hereto with respect
to the use of the Colony Intellectual Property and, except as provided herein, supersedes any and all prior or contemporaneous oral or written understandings, negotiations or communications on behalf of such parties with respect to the subject
matter hereof. This Agreement may be amended only by an instrument in writing duly executed by each of the parties hereto and any such amendment so duly executed in writing shall be binding on the parties hereto. 
  

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 6.6 The paragraph and section headings used herein are descriptive only and shall not affect
the meaning or interpretation of this Agreement. 
 6.7 Notwithstanding any termination of this Agreement, the parties’
rights and obligations, acknowledgements and covenants under Sections 3, 4, 5 and this Section 6 will survive such termination and remain in full force and effect. 
 6.8 If any term or provision of this Agreement is held or deemed to be invalid or unenforceable, in whole or in part, by a court of competent jurisdiction, such provision shall be automatically reformed
and construed so as to be valid, operative and enforceable to the maximum extent permitted by law or equity while more nearly preserving its original intent; such invalidity shall not render invalid or unenforceable the remaining terms and
provisions of this Agreement. 
 6.9 Each of the parties hereto agrees to execute and deliver all such instruments and do all
acts reasonably necessary, desirable or proper as may be reasonably requested by any other party hereto to carry out the purposes of this Agreement. 
 6.10 Failure on the part of a party in any one or more instances to enforce any of its rights that arise in connection with this Agreement, or to insist upon the strict performance of any of the terms,
conditions or covenants of this Agreement, shall not be construed as a waiver or relinquishment for the future of any such rights, terms, conditions or covenants. No waiver of any condition of this Agreement shall be valid unless it is in writing.

 6.11 This Agreement may be executed in one or more counterparts, each of which shall be deemed an original, but all of which
when taken together shall constitute one and the same Agreement. 
 6.12 EXCEPT AS EXPRESSLY SET FORTH HEREIN, LICENSOR MAKES NO
REPRESENTATIONS OR WARRANTIES PERTAINING TO THE COLONY INTELLECTUAL PROPERTY. FOR EXAMPLE AND WITHOUT LIMITATION, LICENSOR EXPRESSLY DISCLAIMS ALL WARRANTIES, IMPLIED OR OTHERWISE, REGARDING NONINFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE.

  

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 IN WITNESS WHEREOF, the parties to this Agreement have duly executed it as of the date first
above written. 
  

			
	NEW COLONY INVESTORS LLC,
	a Delaware limited liability company
		
	By:	 	NEW COLONY HOLDINGS, LLC,
		 	its Managing Member
		
	By:	 	 /s/ Thomas J. Barrack, Jr.

		 	Thomas J. Barrack, Jr.
		 	Managing Member
	
	 COLONY FINANCIAL, INC.,
 a Maryland corporation

		
	By:	 	 /s/ Mark M. Hedstrom

		 	Mark M. Hedstrom
		 	Vice President

  

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