Document:

EX-10.1

 Exhibit 10.1 

KEY ENERGY SERVICES, INC. 

2016 EQUITY AND CASH INCENTIVE PLAN 

1. Purpose; Eligibility. 

1.1 General Purpose. The name of this plan is the Key Energy Services, Inc. 2016 Equity and Cash Incentive Plan (this
“Plan”). The purpose of this Plan is to enable Key Energy Services, Inc., a Delaware corporation (the “Company”), and any eligible Affiliate to obtain and retain the services of the types of Employees
and Directors who will contribute to the Company’s long range success and to provide incentives that are linked directly to increases in share value which will inure to the benefit of all stockholders of the Company. 

1.2 Plan Merger. This Plan replaces the Company’s 2014 Equity and Cash Incentive Plan (the “2014 Plan”)
for Awards granted on or after the Effective Date. Awards may not be granted under the 2014 Plan beginning on the Effective Date, but the Plan will not affect the terms or conditions of any award made under the 2014 Plan or any predecessor plan
before the Effective Date. 
 1.3 Eligible Award Recipients. The persons eligible to receive Awards are Employees and Directors
of the Company and its Affiliates; provided, that no person who is an employee of (a) Platinum (as defined in the Charter), (b) any of the Other Backstop Parties (as defined in the Charter), or (c) any Controlled Affiliate (as
defined in the Charter, but excluding the Company and its subsidiaries) of either Platinum or any of the Other Backstop Parties, is eligible to receive Awards. 

1.4 Available Awards. Available Awards include the following: (a) Incentive Stock Options, (b) Nonstatutory Stock
Options, (c) Restricted Awards, (d) Performance Compensation Awards, (e) Stock Appreciation Rights, (f) Performance Shares, and (g) Performance Units. 

2. Definitions. 
 2.1
“Administrator” means the Board or the Committee appointed by the Board in accordance with Section 3.5. 

2.2 “Affiliate” means any parent corporation or subsidiary corporation of the Company, whether now or hereafter
existing, as those terms are defined in Sections 424(e) and (f), respectively, of the Code. 
 2.3 “Award”
means any right granted under this Plan, including an Incentive Stock Option, a Nonstatutory Stock Option, a Restricted Award, a Performance Compensation Award, a Stock Appreciation Right, Performance Shares, Performance Units or Other Stock-Based
Awards. 
 2.4 “Award Agreement” means an agreement (whether in paper or electronic medium (including email or the
posting on a web site maintained by the Company or a third party under contract with the Company) between the Company and a holder of an Award evidencing the terms and conditions of an individual Award grant. Each Award Agreement shall be subject to
the terms and conditions of this Plan. 

 2.5 “Beneficial Owner” has the meaning assigned to such term in
Rule 13d-3 and Rule 13d-5 under the Exchange Act, except that in calculating the beneficial ownership of any particular “person” (as that term is used in Section 13(d)(3) of the Exchange Act), such “person” shall
be deemed to have beneficial ownership of all securities that such “person” has the right to acquire by conversion or exercise of other securities, whether such right is currently exercisable or is exercisable only after the passage of
time. The terms “Beneficially Owns” and “Beneficially Owned” have a corresponding meaning. 
 2.6
“Board” means the Board of Directors of the Company. 
 2.7 “Charter” means that certain
Certificate of Incorporation of Key Energy Services, Inc., dated December 15, 2016. 
 2.8 “Code” means the
Internal Revenue Code of 1986, as it may be amended from time to time, and any guidance and/or regulations promulgated thereunder. 
 2.9
“Committee” means a committee of one or more members of the Board appointed by the Board to administer this Plan in accordance with Section 3.5. 

2.10 “Common Stock” means the common stock, $0.01 par value per share, of the Company. 

2.11 “Company” has the meaning set forth in Section 1.1. 

2.12 “Continuous Service” means that the Participant’s service with the Company or an Affiliate, whether as an
Employee or Director, is not interrupted or terminated. The Participant’s Continuous Service shall not be deemed to have terminated merely because of a change in the capacity in which the Participant renders service to the Company or an
Affiliate as an Employee or Director or a change in the entity for which the Participant renders such service, provided that there is no interruption or termination of the Participant’s Continuous Service. For example, a change in status
from an Employee of the Company to a Director will not constitute an interruption of Continuous Service. The Administrator or its delegate, in its sole discretion, may determine whether Continuous Service shall be considered interrupted in the case
of any leave of absence approved by that party, including sick leave, military leave or any other personal or family leave of absence. Notwithstanding anything herein to the contrary, if an Optionholder who was granted an Incentive Stock Option
exercises such Option on a date that is more than three (3) months after the last date on which the Optionholder was an Employee, such Option shall be treated as a Nonstatutory Stock Option, to the extent required by Section 424 of the
Code. 
 2.13 “Covered Employee” has the same meaning as set forth in Section 162(m)(3) of the Code. 

2.14 “Date of Grant” means the date on which the Administrator adopts a resolution, or takes other appropriate action,
expressly granting an Award to a Participant that 

 
specifies the key terms and conditions of the Award and from which the Participant begins to benefit from or be adversely affected by subsequent changes in the Fair Market Value of the Common
Stock or, if a later date is set forth in such resolution, then such date as is set forth in such resolution. 
 2.15
“Director” means a member of the Board. 
 2.16 “Disability” shall have the
meaning ascribed to it in the applicable Award Agreement. The determination of whether an individual has a Disability shall be determined under procedures established by the Administrator.  

2.17 “Dividend Equivalents” has the meaning set forth in Section 7.1(b)(2). 

2.18 “Effective Date” means the effective date of the Plan of Reorganization, December 15, 2016. 

2.19 “Employee” means any person employed by the Company or an Affiliate as an employee. Mere service as
a Director or payment of a director’s fee by the Company or an Affiliate shall not be sufficient to constitute “employment” by the Company or an Affiliate.  

2.20 “Exchange Act” means the Securities Exchange Act of 1934, as amended. 

2.21 “Fair Market Value” means, as of any date, the value of the Common Stock as determined below. The
Fair Market Value on any date on which the Company’s shares of Common Stock are registered under Section 12 of the Exchange Act and listed on the New York Stock Exchange (the “Stock Exchange”) shall be the closing
price of a share of Common Stock on the Stock Exchange on such date. In the event that Fair Market Value is to be determined as of a date on which the Stock Exchange is closed, Fair Market Value shall be determined (a) for purposes of
establishing the exercise price of Options and SARs or calculating a payment (whether in cash, Common Stock or otherwise) to a Participant, using the closing price of a share of Common Stock on the immediately preceding trading day; and (b) for
purposes of calculating income recognized, amount of tax withholdings or for a similar purpose, using the average of the closing price of a share of Common Stock on the immediately preceding trading day and the opening price of a share of Common
Stock on the immediately following trading day. If the Common Stock is admitted to quotation on the over the counter market or any interdealer quotation system, the Fair Market Value on any given date shall not be less than the average of the
highest bid and lowest asked prices of the Common Stock reported for such date or, if no bid and asked prices were reported for such date, for the last day preceding such date for which such prices were reported. In the absence of an established
market for the Common Stock, the Fair Market Value determined in good faith by the Administrator and such determination shall be conclusive and binding on all persons. Notwithstanding anything herein to the contrary, for purposes of establishing the
exercise price of Options and SARs, the determination of Fair Market Value in all cases shall be in accordance with Section 409A of the Code and the regulations thereunder. Notwithstanding the foregoing, for any Awards granted on the Effective
Date, the Fair Market Value shall equal the Effective Date Per Share Price (as defined in the Plan of Reorganization) 
 2.22
“Free Standing Rights” has the meaning set forth in Section 7.3(a). 

 2.23 “Incentive Stock Option” means an Option intended to
qualify as an incentive stock option within the meaning of Section 422 of the Code and the regulations promulgated thereunder.  

2.24 “Negative Discretion” means the discretion authorized by this Plan to be applied by the
Administrator to eliminate or reduce the size of a Performance Compensation Award in accordance with Section 7.2(d)(4); provided, that, the exercise of such discretion
would not cause the Performance Compensation Award to fail to qualify as “performance-based compensation” under Section 162(m) of the Code. 

2.25 “Non-Employee Director” means a Director who is a “non-employee director” within the meaning of
Rule 16b-3. 
 2.26 “Nonstatutory Stock Option” means an Option not intended to qualify as an Incentive Stock
Option. 
 2.27 “Officer” means a person who is an officer of the Company within the meaning of
Section 16 of the Exchange Act and the rules and regulations promulgated thereunder.  
 2.28
“Option” means an Incentive Stock Option or a Nonstatutory Stock Option granted pursuant to this Plan. 

2.29 “Option Agreement” means an Award Agreement (whether in paper or electronic medium (including email
or the posting on a web site maintained by the Company or a third party under contract with the Company) between the Company and an Optionholder evidencing the terms and conditions of an individual Option grant. Each Option Agreement shall be
subject to the terms and conditions of this Plan and need not be identical.  
 2.30 “Optionholder”
means a person to whom an Option is granted pursuant to this Plan or, if applicable, such other person who holds an outstanding Option. 

2.31 “Other Stock-Based Awards” has the meaning set forth in Section 7.5. 

2.32 “Outside Director” means a Director who is an “outside director” within the meaning of
Section 162(m) of the Code and Treasury Regulations Section 1.162-27(e)(3) or any successor to such statute and regulation.  

2.33 “Participant” means a person to whom an Award is granted pursuant to this Plan or, if applicable,
such other person who holds an outstanding Award.  
 2.34 “Performance Compensation
Award” means any Award designated by the Administrator as a Performance Compensation Award pursuant to Section 7.2.  

2.35 “Performance Criteria” means the criterion or criteria that the Administrator shall select for
purposes of establishing the Performance Goal(s) for a Performance Period with respect to any Performance Compensation Award under this Plan. The Performance Criteria that will be used to establish the Performance Goal(s) shall be based on the
attainment of specific levels of performance of the Company (or Affiliate, division or operational unit of the Company) and shall be limited to the following: 

 (a) net earnings or net income (before or after taxes); 

(b) basic or diluted earnings per share (before or after taxes); 

(c) net revenue or net revenue growth; 

(d) gross revenue; 
 (e) gross
profit or gross profit growth; 
 (f) net operating profit (before or after taxes); 

(g) return measures (including, but not limited to, return on assets, capital, invested capital, equity or sales); 

(h) cash flow (including, but not limited to, operating cash flow, free cash flow, and cash flow return on capital); 

(i) earnings before or after taxes, interest, depreciation and/or amortization; 

(j) gross or operating margins; 

(k) productivity ratios; 
 (l)
share price (including, but not limited to, growth measures and total stockholders return); 
 (m) expense targets; 

(n) margins; 
 (o) operating
efficiency; 
 (p) objective measures of customer satisfaction; 

(q) working capital targets; 

(r) measures of economic value added; 

(s) inventory control; 
 (t)
enterprise value; 
 (u) Key Value Added (“KVA”); 

 (v) safety performance; and 

(w) economic profit. 
 Any one or more of the
Performance Criteria may be used on an absolute or relative basis to measure the performance of the Company and/or an Affiliate as a whole or any business unit of the Company and/or an Affiliate or any combination thereof, as the Administrator may
deem appropriate, or any of the above Performance Criteria as compared to the performance of a group of comparable companies, or published or special index that the Administrator, in its sole discretion, deems appropriate, or the Company may select
Performance Criterion (l) above as compared to various stock market indices. The Administrator also has the authority to provide for accelerated vesting of any Award based on the achievement of Performance Goals pursuant to the Performance
Criteria specified in this paragraph. To the extent required under Section 162(m) of the Code, the Administrator shall, within the first ninety (90) days of a Performance Period (or, if longer or shorter, within the maximum period allowed
under Section 162(m) of the Code), define in an objective fashion the manner of calculating the Performance Criteria it selects to use for such Performance Period. To the extent permitted by the Award Agreement, in the event that applicable tax
and/or securities laws change to permit the Administrator discretion to alter the governing Performance Criteria without obtaining stockholder approval of such changes, the Administrator shall have sole discretion to make such changes without
obtaining stockholder approval. 
 2.36 “Performance Formula” means, for a Performance Period, the one
or more objective formulas applied against the relevant Performance Goal to determine, with regard to the Performance Compensation Award of a particular Participant, whether all, some portion but less than all, or none of the Performance
Compensation Award has been earned for the Performance Period.  
 2.37 “Performance
Goals” means, for a Performance Period, the one or more goals established by the Administrator for the Performance Period based upon the Performance Criteria. The Administrator is authorized at any time during the first ninety
(90) days of a Performance Period (or, if longer or shorter, within the maximum period allowed under Section 162(m) of the Code), or at any time thereafter (but only to the extent the exercise of such authority after such period would not
cause the Performance Compensation Awards granted to any Participant for the Performance Period to fail to qualify as “performance-based compensation” under Section 162(m) of the Code), in its sole and absolute discretion, to adjust
or modify the calculation of a Performance Goal for such Performance Period to the extent permitted under Section 162(m) of the Code in order to prevent the dilution or enlargement of the rights of Participants based on the following events:
 
 (a) asset write-downs; 

(b) litigation or claim judgments or settlements; 

(c) the effect of changes in tax laws, accounting principles, or other laws or regulatory rules affecting reported results; 

(d) any reorganization and restructuring programs; 

 (e) extraordinary nonrecurring items as described in Accounting Principles Board Opinion
No. 30 (or any successor or pronouncement thereto) and/or in management’s discussion and analysis of financial condition and results of operations appearing in the Company’s annual report to stockholders for the applicable year; 

(f) acquisitions or divestitures; 

(g) any other specific unusual or nonrecurring events, or objectively determinable category thereof; 

(h) foreign exchange gains and losses; and 

(i) a change in the Company’s fiscal year; 

(j) changes in generally accepted accounting principles (“GAAP”); and 

(k) such other events as the Administrator shall specify when it establishes the Performance Goals. 

2.38 “Performance Period” means the one or more periods of time not less than one (1) year in
duration, as the Administrator may select, over which the attainment of one or more Performance Goals will be measured for the purpose of determining a Participant’s right to and the payment of a Performance Compensation Award. 

 2.39 “Performance Shares” has the meaning set forth in Section 7.4(a). 

2.40 “Performance Units” has the meaning set forth in Section 7.4(a). 

2.41 “Plan” has the meaning set forth in Section 1.1. 

2.42 “Plan of Reorganization” means that certain Joint Prepackaged Plan of Reorganization under Chapter
11 of the Bankruptcy Code by the Company and certain of its Affiliates filed with the United States Bankruptcy Court for the District of Delaware on October 24, 2016.  

2.43 “Related Rights” has the meaning set forth in Section 7.3(a). 

2.44 “Restricted Award” means any Award granted pursuant to Section 7.1(a). 

2.45 “Restricted Period” has the meaning set forth in Section 7.1(a). 

2.46 “Restricted Stock” has the meaning set forth in Section 7.1(a). 

2.47 “Restricted Stock Units” has the meaning set forth in Section 7.1(a). 

2.48 “Retirement” means the voluntary termination of a Participant’s Continuous Service with the
Company, including any Affiliates, constituting retirement if such termination occurs on a date on which both (a) the Participant’s age is sixty (60) years or older  

 
and (b) the number of years of such Participant’s Continuous Service equals or is greater than five (5) years, or such other age, years of services or combination thereof as may be
designated by the Administrator in such Participant’s Award Agreement. 
 2.49 “Rule 16b-3”
means Rule 16b-3 promulgated under the Exchange Act or any successor to Rule 16b-3, as in effect from time to time.  

2.50 “SAR exercise price” has the meaning set forth in Section 7.3(b). 

2.51 “Securities Act” means the Securities Act of 1933, as amended. 

2.52 “Stock Appreciation Right” means the right pursuant to an award granted under
Section 7.3 to receive an amount equal to the excess, if any, of (a) the Fair Market Value, as of the date such Stock Appreciation Right or portion thereof is surrendered, of the shares of stock covered by such right or such portion
thereof, over (b) the aggregate SAR exercise price of such right or such portion thereof.  
 2.53 “Stock
Exchange” has the meaning set forth in Section 2.21. 
 2.54 “Stock for Stock Exchange” has the
meaning set forth in Section 6.4. 
 2.55 “Ten Percent Stockholder” means a person
who owns (or is deemed to own pursuant to Section 424(d) of the Code) stock possessing more than ten percent (10%) of the total combined voting power of all classes of stock of the Company or of any of its Affiliates.  

2.56 “Treasury Regulations” means the United States Treasury Regulations promulgated pursuant to the Code. 

2.57 “Vested Units” has the meaning set forth in Section 7.1(e). 

3. Administration. 
 3.1
Administration by Board. This Plan shall be administered by the Board unless and until the Board delegates administration to a Committee, as provided in Section 3.5. 

3.2 Powers of Administrator. The Administrator shall have the power and authority to select and grant to Participants Awards
pursuant to the terms of this Plan. 
 3.3 Specific Powers. In particular, the Administrator shall have the authority:
(a) to construe, interpret and administer this Plan, reconcile any inconsistency in, correct any defect in and/or supply any omission in this Plan and any instrument or agreement relating to, or Award granted under, this Plan; (b) to
promulgate, amend, and rescind rules and regulations relating to the administration of this Plan; (c) to authorize any person to execute, on behalf of the Company, any instrument required to carry out the purposes of this Plan; (d) to the
extent permissible under applicable law, including the corporate law of the state in which the Company is incorporated, to delegate its authority to one or more Officers with respect to Awards that do not involve Covered Employees or
“insiders” within the meaning of Section 16 of the Exchange Act; (e) to determine when Awards are to be granted under this Plan and, subject to Section 2.15, 

 
the applicable Date of Grant; (f) from time to time to select, subject to the limitations set forth in this Plan, those Participants to whom Awards shall be granted; (g) to determine
the number of shares of Common Stock to be made subject to each Award; (h) to determine whether each Option is to be an Incentive Stock Option or a Nonstatutory Stock Option; (i) to prescribe the terms and conditions of each Award,
including, without limitation, the exercise price and medium of payment, vesting provisions, right of repurchase provisions, and any applicable restrictive covenants, and to specify the provisions of the Award Agreement relating to such grant or
sale; (j) subject to the restrictions set forth in Section 14.2, to amend any outstanding Awards, including for the purpose of modifying the time or manner of vesting, or the term of any outstanding Award; provided, however, that if
any such amendment impairs a Participant’s rights or increases a Participant’s obligations under his or her Award or creates or increases a Participant’s federal income tax liability with respect to an Award, such amendment shall also
be subject to the Participant’s consent; (k) to determine the duration and purpose of leaves of absences which may be granted to a Participant without constituting termination of their employment for purposes of this Plan, which periods
shall be no shorter than the periods generally applicable to Employees under the Company’s employment policies; (l) to make decisions with respect to outstanding Awards that may become necessary upon a change in control of the Company or
an event that triggers anti-dilution adjustments; and (m) to exercise discretion to make any and all other determinations which it determines to be necessary or advisable for administration of this Plan. 

3.4 Decisions Final. All decisions made by the Administrator pursuant to the provisions of this Plan shall be final and binding on
the Company and the Participants, unless such decisions are determined by a court having jurisdiction to be arbitrary and capricious. All Awards shall be made conditional upon the Participant’s acknowledgement, by acceptance of the Award in
writing, by electronic signature, or by other electronic means, that all decisions and determinations of the Administrator shall be final and binding on the Participant, his or her beneficiaries and any other person having or claiming an interest
under such Awards. Awards under a particular Section of this Plan need not be uniform as among the Participants. 
 3.5 The
Committee. 
 (a) General. The Board may delegate administration of this Plan to a Committee or Committees of one or more
members of the Board, and the term “Committee” shall apply to any person or persons to whom such authority has been delegated. If administration is delegated to a Committee, the Committee shall have, in connection with the
administration of this Plan, the powers theretofore possessed by the Board, including the power to delegate to a subcommittee any of the administrative powers the Committee is authorized to exercise (and references in this Plan to the Board or the
Administrator shall thereafter be to the Committee or subcommittee), subject, however, to such resolutions, not inconsistent with the provisions of this Plan, as may be adopted from time to time by the Board. The Board may abolish the Committee at
any time and revest in the Board the administration of this Plan. The members of the Committee shall be appointed by and serve at the pleasure of the Board. From time to time, the Board may increase or decrease the size of the Committee, add
additional members to, remove members (with or without cause) from, appoint new members in substitution therefor, and fill vacancies, however caused, in the Committee. The Committee shall act pursuant to a vote of the majority of its members or, in
the case that the Committee is 

 
comprised of only two members, the unanimous consent of its members, whether present or not, or by the written consent of the majority of its members (or of all of its members if there are only
two members) and minutes shall be kept of all of its meetings and copies thereof shall be provided to the Board. Subject to the limitations prescribed by this Plan and the Board, the Committee may establish and follow such rules and regulations for
the conduct of its business as it may determine to be advisable. 
 (b) Committee Composition when Common Stock is
Registered. At any such time as the Common Stock is required to be registered under Section 12 of the Exchange Act, the Board shall have discretion to determine whether or not it intends to comply with the exemption requirements of
Rule 16b-3 and/or Section 162(m) of the Code. However, if the Board intends to satisfy such exemption requirements, with respect to Awards to any Covered Employee and with respect to any insider subject to Section 16 of the Exchange
Act, the Committee shall be a compensation committee of the Board that at all times consists solely of two or more Non-Employee Directors who are also Outside Directors. Within the scope of such authority, the Board or the Committee may
(i) delegate to a committee of one or more members of the Board who are not Outside Directors the authority to grant Awards to eligible persons who are either (A) not then Covered Employees and are not expected to be Covered Employees at
the time of recognition of income resulting from such Award or (B) not persons with respect to whom the Company wishes to comply with Section 162(m) of the Code or (ii) delegate to a committee of one or more members of the Board who
are not Non-Employee Directors the authority to grant Awards to eligible persons who are not then subject to Section 16 of the Exchange Act. Nothing herein shall create an inference that an Award is not validly granted under this Plan in the
event Awards are granted under this Plan by a compensation committee of the Board that does not at all times consist solely of two or more Non-Employee Directors who are also Outside Directors. 

3.6 Indemnification. In addition to such other rights of indemnification as they may have as Directors or members of the
Committee, and to the extent allowed by applicable law, the Administrator shall be indemnified by the Company against the reasonable expenses, including attorneys’ fees, actually incurred in connection with any action, suit or proceeding or in
connection with any appeal therein, to which the Administrator may be party by reason of any action taken or failure to act under or in connection with this Plan or any Award granted under this Plan, and against all amounts paid by the Administrator
in settlement thereof (provided, however, that the settlement has been approved by the Company, which approval shall not be unreasonably withheld) or paid by the Administrator in satisfaction of a judgment in any such action, suit or
proceeding, except in relation to matters as to which it shall be adjudged in such action, suit or proceeding that such Administrator did not act in good faith and in a manner which such person reasonably believed to be in the best interests of the
Company, and in the case of a criminal proceeding, had no reason to believe that the conduct complained of was unlawful; provided, however, that within sixty (60) days after institution of any such action, suit or proceeding, such
Administrator shall, in writing, offer the Company the opportunity at its own expense to handle and defend such action, suit or proceeding.  

 4. Shares Subject to this Plan. 

4.1 Share Reserve. Subject to adjustment in accordance with Section 11, the total number of shares of Common Stock that
shall be available for the grant of Awards under this Plan shall be 1,579,711 shares of Common Stock, which may be increased by an additional 902,692 shares of Common Stock by the Board in its discretion, of which 2,256,730 shares of Common Stock
shall be reserved for the grant of Awards to Employees and 225,673 shares of Common Stock shall be reserved for the grant of Awards to Directors, with all such share amounts subject to adjustment in accordance with Section 11. For the
avoidance of doubt, none of the shares of Common Stock which have been reserved for the grant of Awards to Employees shall be available for the grant of Awards to Directors or any other Participant who is not an Employee. 

4.2 Individual Limits. Subject to adjustment in accordance with Section 11, no Participant shall be granted, during any one
(1) year period, Options to purchase Common Stock and/or Stock Appreciation Rights with respect to more than 500,000 shares of Common Stock. Stock available for distribution under this Plan shall be authorized and unissued shares or shares
reacquired by the Company in any manner. The limits applicable to Performance Compensation Awards are set forth in Section 7.2. 

4.3 Director Awards. In order to retain and compensate Directors for their services, and to strengthen the alignment of their interests
with those of the Company’s shareholders, the Plan permits the grant of cash-based and stock-based awards to Directors. Aggregate Awards to any one Non-Employee Director in respect of any calendar year, solely with respect to his or her service
as a Director, may not exceed $500,000 based on the aggregate value of cash-based Awards and the Fair Market Value of stock-based Awards, in each case determined as of the Date of Grant. 

4.4 Share Counting. Notwithstanding anything to the contrary contained herein, any shares of Common Stock which are subject to an Award
that are not issued or delivered by reason of forfeiture of such Award will again be available for the grant of Awards under the Plan, provided, however, that: (i) shares of Common Stock surrendered or withheld in payment of the exercise price
of an Option shall count against the aggregate plan limit described above; (ii) shares of Common Stock withheld by the Company to satisfy any tax withholding obligation shall count against the aggregate plan limit described above; and
(iii) the full number of Stock Appreciation Rights granted that are to be settled by the issuance of shares of Common Stock shall be counted against the aggregate plan limit described above, regardless of the number of shares of Common Stock
actually issued upon settlement of such Stock Appreciation Rights. All shares reserved for issuance under this Plan may be used for Incentive Stock Options; provided, further that any shares of Common Stock which are initially subject to an Award
granted to an Employee that are not issued or delivered by reason of forfeiture of such Award and which become available again for the grant of Awards under the Plan shall only be available for future grants of Awards to Employees. No fractional
shares of Common Stock may be issued. The preceding sentences of this Section shall apply only for purposes of determining the aggregate number of shares of Common Stock that may be issued under this Plan, but shall not apply for purposes of
determining the maximum number of shares of Common Stock with respect to which Awards may be granted to any Participant under this Plan. For the avoidance of doubt, if shares of Common Stock are repurchased by the Company on the open market with the
proceeds of the exercise price of Options, such shares may not again be made available for issuance under this Plan. 

 5. Eligibility. 

5.1 Eligibility for Specific Awards. Incentive Stock Options may be granted only to Employees. Awards other than Incentive Stock
Options may be granted to Employees and Directors. 
 5.2 Ten Percent Stockholders. A Ten Percent Stockholder shall
not be granted an Incentive Stock Option unless the exercise price of such Option is at least one hundred ten percent (110%) of the Fair Market Value of the Common Stock at the Date of Grant and the Option is not exercisable after the
expiration of five (5) years after the Date of Grant. 
 5.3 Directors. Subject to Section 5.1, each Director
shall be eligible to receive discretionary grants of Awards under this Plan. 
 6. Option Provisions. 

Each Option shall be in such form and shall contain such terms and conditions as the Administrator shall deem appropriate. All Options shall be separately
designated Incentive Stock Options or Nonstatutory Stock Options at the time of grant, and, if certificates are issued, a separate certificate or certificates will be issued for shares of Common Stock purchased on exercise of each type of Option. If
for any reason an Option designated as an Incentive Stock Option (or any portion thereof) shall not qualify as an Incentive Stock Option, then, to the extent of such nonqualification, such Option or portion thereof shall be regarded as a
Nonstatutory Option appropriately granted under this Plan. Notwithstanding the foregoing, the Company shall have no liability to any Participant or any other person if an Option designated as an Incentive Stock Option fails to qualify as such at any
time. The provisions of separate Options need not be identical, but each Option shall include (through incorporation of provisions hereof by reference in the Option or otherwise) the substance of each of the following provisions: 

6.1 Term. Subject to the provisions of Section 5.2 regarding Ten Percent Stockholders, no Option shall be
exercisable after the expiration of ten (10) years from the date it was granted. 
 6.2 Exercise Price of an Incentive Stock
Option. Subject to the provisions of Section 5.2 regarding Ten Percent Stockholders, the exercise price of each Incentive Stock Option shall be not less than one hundred percent (100%) of the Fair Market Value of the Common
Stock subject to the Option on the date the Option is granted. Notwithstanding the foregoing, an Incentive Stock Option may be granted with an exercise price lower than that set forth in the preceding sentence if such Option is granted pursuant to
an assumption or substitution for another option in a manner satisfying the provisions of Section 424(a) of the Code. 
 6.3
Exercise Price of a Nonstatutory Stock Option. The exercise price of each Nonstatutory Stock Option shall be not less than one hundred percent (100%) of the Fair Market Value of the Common Stock subject to the Option on the date the
Option is granted. 

 
Notwithstanding the foregoing, a Nonstatutory Stock Option may be granted with an exercise price lower than that set forth in the preceding sentence if such Option is granted pursuant to an
assumption or substitution for another option in a manner satisfying the provisions of Section 409A of the Code. 
 6.4
Consideration. The exercise price of Common Stock acquired pursuant to an Option shall be paid, to the extent permitted by applicable statutes and regulations, either (a) in cash or by certified or bank check at the time the Option
is exercised; (b) by delivery to the Company of other Common Stock, duly endorsed for transfer to the Company, with a Fair Market Value on the date of delivery equal to the exercise price (or portion thereof) due for the number of shares being
acquired, or by means of attestation whereby the Participant identifies for delivery specific shares of Common Stock that have a Fair Market Value on the date of attestation equal to the exercise price (or portion thereof) and receives a number of
shares of Common Stock equal to the difference between the number of shares thereby purchased and the number of identified attestation shares of Common Stock (a “Stock for Stock Exchange”), (c) a “cashless”
exercise program established with a broker, (d) by reduction in the number of shares of Common Stock otherwise deliverable upon exercise of such Option with a Fair Market Value equal to the aggregate exercise price at the time of exercise, or
(e) in any other form of legal consideration that may be acceptable to the Administrator. Unless otherwise specifically provided in the Option, the purchase price of Common Stock acquired pursuant to an Option that is paid by delivery (or
attestation) to the Company of other Common Stock acquired, directly or indirectly from the Company, shall be paid only by shares of the Common Stock of the Company that have been held such period of time as is required to avoid a charge to earnings
for financial accounting purposes. Notwithstanding the foregoing, during any period for which the Common Stock is publicly traded (i.e., the Common Stock is listed on any established stock exchange or a national
market system), an exercise by a Director or Officer that involves or may involve a direct or indirect extension of credit or arrangement of an extension of credit by the Company, directly or indirectly, in violation of Section 402(a) of the
Sarbanes-Oxley Act (codified as Section 13(k) of the Exchange Act) shall be prohibited with respect to any Award under this Plan.  

6.5 Transferability of an Option. An Option (including an Incentive Stock Option or a Nonstatutory Stock Option) shall not be
transferable except by will or by the laws of descent and distribution and shall be exercisable during the lifetime of the Optionholder only by the Optionholder. For the avoidance of doubt, an Option may not be transferred in a divorce.
Notwithstanding the foregoing, the Optionholder may, pursuant to Section 14.13, designate a beneficiary who, in the event of the death of the Optionholder, shall thereafter be entitled to exercise the Option. 

6.6 Vesting Generally. The Option may, but need not, vest and therefore become exercisable in periodic installments that may, but
need not, be equal. The Option may be subject to such other terms and conditions on the time or times when it may be exercised (which may be based on performance or other criteria) as the Administrator may deem appropriate. The vesting provisions of
individual Options may vary. No Option may be exercised for a fraction of a share of Common Stock. The Administrator may, but shall not be required to, provide for an acceleration of vesting and exercisability in the terms of any Option Agreement
upon the occurrence of a specified event. 

 6.7 Incentive Stock Option $100,000 Limitation. To the extent that the aggregate Fair
Market Value (determined at the time of grant) of Common Stock with respect to which Incentive Stock Options are exercisable for the first time by any Optionholder during any calendar year (under all plans of the Company and its Affiliates) exceeds
one hundred thousand dollars ($100,000), the Options or portions thereof which exceed such limit (according to the order in which they were granted) shall be treated as Nonstatutory Stock Options. 

6.8 Section 409A. Notwithstanding anything herein to the contrary, if an Option is granted to a Participant with respect to whom
Common Stock does not constitute “service recipient stock” (as defined in Treasury Regulation Section 1.409A-1(b)(5)(iii)), the Option shall comply with Section 409A of the Code to the extent applicable. 

7. Provisions of Awards Other Than Options. 

7.1 Restricted Awards. 

(a) General. A Restricted Award is an Award of actual shares of Common Stock (“Restricted
Stock”) or hypothetical Common Stock units (“Restricted Stock Units”) having a value equal to the Fair Market Value of an identical number of shares of Common Stock, which may, but need not, provide that such
Restricted Award may not be sold, assigned, transferred or otherwise disposed of, pledged or hypothecated as collateral for a loan or as security for the performance of any obligation or for any other purpose for such period (the
“Restricted Period”) as the Administrator shall determine.  
 (b) Restricted Stock and Restricted
Stock Units. 
 (1) Each Participant granted Restricted Stock shall execute and deliver to the Company an Award Agreement with respect
to the Restricted Stock setting forth the restrictions and other terms and conditions applicable to such Restricted Stock. The Award Agreement shall set forth any rights and/or privileges the Participant may have with respect to such Restricted
Stock, including voting rights and dividend rights. If the Administrator determines that the Restricted Stock shall be held by the Company or in escrow rather than delivered to the Participant pending the release of the applicable restrictions, the
Administrator may require the Participant to additionally execute and deliver to the Company (A) an escrow agreement satisfactory to the Administrator, if applicable and (B) the appropriate blank stock power with respect to the Restricted
Stock covered by such agreement. If a Participant should fail to execute an agreement evidencing an Award of Restricted Stock and, if applicable, an escrow agreement and stock power, within a reasonable period of time following the Date of Grant,
the Award shall be null and void. 
 (2) The terms and conditions of a grant of Restricted Stock Units shall be reflected in an Award
Agreement. No shares of Common Stock shall be issued at the time a Restricted Stock Unit is granted, and the Company will not be required to set aside a fund for the payment of any such Award. At the discretion of the Administrator, each Restricted
Stock Unit (representing one (1) share of Common Stock) may be credited with cash and stock dividends paid by the Company in respect of one share of Common Stock (“Dividend Equivalents”). Unless otherwise set forth in
the applicable Award Agreement, Dividend 

 
Equivalents credited to a Participant’s account and attributable to any particular Restricted Stock Unit (and earnings thereon, if applicable) shall be distributed, at the discretion of the
Administrator, in cash or in shares of Common Stock having a Fair Market Value equal to the amount of such Dividend Equivalents and earnings, if applicable, to the Participant upon settlement of such Restricted Stock Unit. Any right to receive
Dividend Equivalents with respect to Restricted Stock Units shall vest only if and to the extent that the underlying Restricted Stock Unit vests. 

(c) Restrictions. 
 (1)
Restricted Stock awarded to a Participant shall be subject to the following restrictions until the expiration of the Restricted Period, and to such other terms and conditions as may be set forth in the applicable Award Agreement: (A) if an
escrow arrangement is used, the Participant shall not be entitled to delivery of the stock certificate; (B) the shares shall be subject to the restrictions on transferability set forth in the Award Agreement; (C) the shares shall be
subject to forfeiture to the extent provided in the applicable Award Agreement; and (D) to the extent such shares are forfeited, the stock certificates shall be returned to the Company, and all rights of the Participant to such shares and as a
stockholder with respect to such shares shall terminate without further obligation on the part of the Company. 
 (2) Restricted Stock
Units awarded to any Participant shall be subject to (A) forfeiture until the expiration of the Restricted Period, and satisfaction of any applicable Performance Goals during such period, to the extent provided in the applicable Award
Agreement, and to the extent such Restricted Stock Units are forfeited, all rights of the Participant to such Restricted Stock Units shall terminate without further obligation on the part of the Company and (B) such other terms and conditions
as may be set forth in the applicable Award Agreement. 
 (3) The Administrator shall have the authority to remove any or all of the
restrictions on the Restricted Stock and Restricted Stock Units whenever it may determine that, by reason of changes in applicable laws or other changes in circumstances arising after the date of the Restricted Stock or Restricted Stock Units are
granted, such action is appropriate. 
 (d) Restricted Period. With respect to Restricted Stock and Restricted Stock Units, the
Restricted Period shall commence on the Date of Grant and end at the time or times set forth on a schedule established by the Administrator in the applicable Award Agreement. Notwithstanding the foregoing, in addition to other Awards, each
Non-Employee Director shall be eligible to receive grants of fully vested Common Stock as part of his or her director fees. 
 (e)
Delivery of Restricted Stock and Settlement of Restricted Stock Units. Upon the expiration of the Restricted Period with respect to any shares of Restricted Stock, the restrictions set forth in Section 7.1(c) and the
applicable Award Agreement shall be of no further force or effect with respect to such shares, except as set forth in the applicable Award Agreement. If an escrow arrangement is used, upon such expiration, the Company shall deliver to the
Participant, or his or her beneficiary, without charge, the stock certificate evidencing the 

 
shares of Restricted Stock which have not then been forfeited and with respect to which the Restricted Period has expired (to the nearest full share) and any cash dividends or stock dividends
credited to the Participant’s account with respect to such Restricted Stock. Upon the expiration of the Restricted Period with respect to any outstanding Restricted Stock Units, or at such other payment date as may be specified in the
applicable Award Agreement, the Company shall deliver to the Participant, or his or her beneficiary, without charge and in the Administrator’s sole discretion one (1) share of Common Stock for each such outstanding Restricted Stock Unit
(“Vested Unit”). At such time, the Company shall also deliver to the Participant, or his or her beneficiary, the value of any Dividend Equivalents credited with respect to each such Vested Unit in accordance with
Section 7.1(b)(2) hereof in cash, shares of Common Stock having a Fair Market Value equal to such Dividend Equivalents or part cash and part Common Stock. 

(f) Stock Restrictions. Each certificate representing Restricted Stock awarded under this Plan shall bear a legend in the form
the Company deems appropriate. 
 7.2 Performance Compensation Awards. 

(a) General. The Administrator shall have the authority, at the time of grant of any Award described in this Plan (other than
Options and Stock Appreciation Rights granted with an exercise price or grant price, as the case may be, equal to or greater than the Fair Market Value per share of Common Stock on the date of grant), to designate such Award as a Performance
Compensation Award in order to qualify such Award as “performance-based compensation” under Section 162(m) of the Code. In addition, the Administrator shall have the authority to make an award of a cash bonus to any Participant and
designate such Award as a Performance Compensation Award in order to qualify such Award as “performance-based compensation” under Section 162(m) of the Code. 

(b) Eligibility. The Administrator will, in its sole discretion, designate within the first ninety (90) days of a
Performance Period (or, if longer or shorter, within the maximum period allowed under Section 162(m) of the Code) which Participants will be eligible to receive Performance Compensation Awards in respect of such Performance Period. However,
designation of a Participant eligible to receive an Award hereunder for a Performance Period shall not in any manner entitle the Participant to receive payment in respect of any Performance Compensation Award for such Performance Period. The
determination as to whether or not such Participant becomes entitled to payment in respect of any Performance Compensation Award shall be decided solely in accordance with the provisions of this Section 7.2. Moreover, designation of a
Participant eligible to receive an Award hereunder for a particular Performance Period shall not require designation of such Participant eligible to receive an Award hereunder in any subsequent Performance Period and designation of one person as a
Participant eligible to receive an Award hereunder shall not require designation of any other person as a Participant eligible to receive an Award hereunder in such period or in any other period. 

(c) Discretion of Administrator with Respect to Performance Compensation Awards. With regard to a particular Performance Period,
the Administrator shall have full discretion to select the length of such Performance Period (provided any such Performance Period shall be not less than one (1) year in duration), the type(s) of Performance

 
Compensation Awards to be issued, the Performance Criteria that will be used to establish the Performance Goal(s), the kind(s) and/or level(s) of the Performance Goals(s) that is (are) to apply
to the Company and the Performance Formula. Within the first ninety (90) days of a Performance Period (or, if longer or shorter, within the maximum period allowed under Section 162(m) of the Code), the Administrator shall, with regard to
the Performance Compensation Awards to be issued for such Performance Period, exercise its discretion with respect to each of the matters enumerated in the immediately preceding sentence of this Section 7.2(c) and record the same in
writing. 
 (d) Payment of Performance Compensation Awards. 

(1) Condition to Receipt of Payment. Unless otherwise provided in the applicable Award Agreement, a Participant must be employed
by the Company on the last day of a Performance Period to be eligible for payment in respect of a Performance Compensation Award for such Performance Period. 

(2) Limitation. A Participant shall be eligible to receive payment in respect of a Performance Compensation Award only to the
extent that: (A) the Performance Goals for such period are achieved and (B) the Performance Formula as applied against such Performance Goals determines that all or some portion of such Participant’s Performance Compensation Award has
been earned for the Performance Period. 
 (3) Certification. Following the completion of a Performance Period, the
Administrator shall review and certify in writing whether, and to what extent, the Performance Goals for the Performance Period have been achieved and, if so, calculate and certify in writing that amount of the Performance Compensation Awards earned
for the period based upon the Performance Formula. The Administrator shall then determine the actual size of each Participant’s Performance Compensation Award for the Performance Period and, in so doing, may apply Negative Discretion in
accordance with Section 7.2(d)(4) hereof, if and when it deems appropriate. 
 (4) Use of Discretion. In determining the actual
size of an individual Performance Compensation Award for a Performance Period, the Administrator may reduce or eliminate the amount of the Performance Compensation Award earned under the Performance Formula in the Performance Period through the use
of Negative Discretion if, in its sole judgment, such reduction or elimination is appropriate. The Administrator shall not have the discretion to (A) grant or provide payment in respect of Performance Compensation Awards for a Performance
Period if the Performance Goals for such Performance Period have not been attained or (B) increase a Performance Compensation Award above the maximum amount payable under Section 7.2(d)(6). 

(5) Timing of Award Payments. Performance Compensation Awards granted for a Performance Period shall be paid to Participants or
their beneficiaries as soon as administratively practicable following completion of the certifications required by this Section 7.2. 

 (6) Maximum Award Payable. Subject to adjustment under Section 11, the
following limitations shall apply: 
 (A) The maximum amount that may be payable to any Participant for a calendar year in a Performance
Period with respect to Performance Compensation Awards of Restricted Stock, Restricted Stock Units, Performance Shares or Performance Units is five hundred thousand (500,000) shares of Common Stock or, in the event such Performance Compensation
Award is paid in cash, the equivalent cash value thereof, determined as of the date set forth in the applicable Award Agreement. The limit set forth in the preceding sentence will be applied separately to each type of Award. 

(B) The maximum amount that can be paid in any calendar year to any Participant pursuant to a cash bonus Award described in the last sentence
of Section 7.2(a) shall be two million dollars ($2,000,000). 
 (7) Death, Disability or Change in Control.
Notwithstanding anything herein to the contrary, an Award Agreement may provide that a Performance Compensation Award may be payable upon death, Disability or change of ownership or control prior to the attainment of the applicable Performance
Goals, provided that any such Award will not constitute “performance-based compensation” under Section 162(m) of the Code if the Award is actually paid prior to the attainment of the Performance Goals. 

(8) Dividends and Dividend Equivalents. With respect to Restricted Stock and Restricted Stock Units that are intended to constitute
“performance-based compensation” under Section 162(m) of the Code, the Administrator has the discretion to determine whether dividends on such Restricted Stock and Dividend Equivalents on such Restricted Stock Units are intended to
constitute “performance-based compensation.” If any dividends or Dividend Equivalents are so intended, such dividends or Dividend Equivalents must satisfy the requirements of Section 162(m) of the Code separately from the underlying
Awards. Any right to receive dividends or Dividend Equivalents with respect to performance-based Awards shall vest only if and to the extent that the underlying Award vests. 

(9) Acceleration or Deferral of Payment. If, after the attainment of the applicable Performance Goals, payment of a Performance
Compensation Award in cash is accelerated to an earlier date, the amount paid will be discounted to reasonably reflect the time value of money. Any Performance Compensation Award that has been deferred shall not (between the date as of which the
Award is deferred and the payment date) increase (A) with respect to a Performance Compensation Award that is payable in cash, by a measuring factor for each fiscal year greater than a reasonable rate of interest set by the Committee or
(B) with respect to a Performance Compensation Award that is payable in Stock, by an amount greater than the appreciation of a share of Stock from the date such Award is deferred to the payment date. 

7.3 Stock Appreciation Rights. 

(a) General. Stock Appreciation Rights may be granted either alone (“Free Standing Rights”) or, provided
the requirements of Section 7.3(b) are satisfied, in tandem 

 
with all or part of any Option granted under this Plan (“Related Rights”). In the case of a Nonstatutory Stock Option, Related Rights may be granted either at or after the
time of the grant of such Option. In the case of an Incentive Stock Option, Related Rights may be granted only at the time of the grant of the Incentive Stock Option. 

(b) Grant Requirements. A Stock Appreciation Right may only be granted if the Stock Appreciation Right does not provide for the
deferral of compensation within the meaning of Section 409A of the Code. A Stock Appreciation Right does not provide for a deferral of compensation if: (i) the value of the Common Stock the excess over which the right provides for payment
upon exercise (the “SAR exercise price”) may never be less than the Fair Market Value of the underlying Common Stock on the date the right is granted; (ii) the compensation payable under the Stock Appreciation Right can
never be greater than the difference between the SAR exercise price and the Fair Market Value of the Common Stock on the date the Stock Appreciation Right is exercised; (iii) the number of shares of Common Stock subject to the Stock
Appreciation Right must be fixed on the Date of Grant of the Stock Appreciation Right; and (iv) the right does not include any feature for the deferral of compensation other than the deferral of recognition of income until the exercise of the
right. 
 (c) Exercise and Payment. Upon exercise thereof, the holder of a Stock Appreciation Right shall be entitled to
receive from the Company an amount equal to the product of (i) the excess of the Fair Market Value, on the date of such exercise, of one (1) share of Common Stock over the SAR exercise price per share specified in the Award Agreement for
such Stock Appreciation Right or its related Option, multiplied by (ii) the number of shares for which such Stock Appreciation Right shall be exercised. Payment with respect to the exercise of a Stock Appreciation Right shall be paid on
the date of exercise and may be made in the form of shares of Common Stock (with or without restrictions as to substantial risk of forfeiture and transferability, as determined by the Administrator in its sole discretion), cash or a combination
thereof, as determined by the Administrator. Notwithstanding the foregoing, if, on the last day of the applicable exercise period, the Fair Market Value of the Common Stock exceeds the SAR exercise price and the Participant has not exercised the
Stock Appreciation Right or the corresponding Option (if applicable), to the extent vested and exercisable, such Stock Appreciation Right shall be deemed to have been exercised by the Participant on such last day and the Company shall make the
appropriate payment therefor. 
 (d) Exercise Price. The exercise price of a Free Standing Right shall be determined by the
Administrator, but shall not be less than one hundred percent (100%) of the Fair Market Value of one (1) share of Common Stock on the Date of Grant of such Stock Appreciation Right. A Related Right granted simultaneously with or subsequent
to the grant of an Option and in conjunction therewith or in the alternative thereto shall have the same exercise price as the related Option, shall be transferable only upon the same terms and conditions as the related Option, and shall be
exercisable only to the same extent as the related Option; provided, however, that a Stock Appreciation Right, by its terms, shall be exercisable only when the Fair Market Value per share of Common Stock subject to the Stock
Appreciation Right and related Option exceeds the exercise price per share thereof and no Stock Appreciation Rights may be granted in tandem with an Option unless the Administrator determines that the requirements of Section 7.3(b) are
satisfied. 

 (e) Reduction in the Underlying Option Shares. Upon any exercise of a Stock
Appreciation Right, the number of shares of Common Stock for which any related Option shall be exercisable shall be reduced by the number of shares for which the Stock Appreciation Right shall have been exercised. The number of shares of Common
Stock for which a Stock Appreciation Right shall be exercisable shall be reduced upon any exercise of any related Option by the number of shares of Common Stock for which such Option shall have been exercised. 

(f) Transferability of a Stock Appreciation Right. A Stock Appreciation Right (including a Free Standing Right or a Related
Right) shall not be transferable except by will or by the laws of descent and distribution and shall be exercisable during the lifetime of the holder thereof only by such holder. For the avoidance of doubt, a Stock Appreciation Right may not be
transferred in a divorce. Notwithstanding the foregoing, the holder may, pursuant to Section 14.13, designate a beneficiary who, in the event of the death of the holder, shall thereafter be entitled to exercise the Stock Appreciation
Right. 
 7.4 Performance Shares and Performance Units. 

(a) General. An Award of Performance Shares (“Performance Shares”) is an Award representing the right to
receive a number of shares of Common Stock for each Performance Share granted, as the Administrator may determine. An Award of Performance Units (“Performance Units”) is an Award representing the right to receive a payment
(either in cash or Common Stock) equal to the value of the Performance Units earned, as the Administrator may determine. Performance Shares and Performance Units may be granted alone or in combination with any other Award under this Plan. 

(b) Value of Performance Shares and Performance Units. The Administrator shall establish Performance Goals for any specified
Performance Periods. Prior to each grant of Performance Shares or Performance Units, the Administrator shall establish an initial amount of Common Stock for each award of Performance Shares. Each Performance Unit represents the value of one
(1) share of Common Stock. The Administrator also shall set the Performance Goal(s) that will be used to determine the extent to which the Participant receives Common Stock for the Performance Shares or payment of the value of the Performance
Units awarded for such Performance Period. With respect to each such Performance Goal utilized during a Performance Period, the Administrator may assign percentages or other relative values to various levels of performance which shall be applied to
determine the extent to which the Participant shall receive a payout of the number of Performance Shares or value of Performance Units awarded. 

(c) Vesting of Performance Shares and Performance Units. The Administrator shall establish the vesting conditions for Performance
Shares and Performance Units. Performance Shares and Performance Units shall vest over a period of not less than one (1) year, except for as otherwise set forth in the applicable Award Agreement. 

(d) Dividend Equivalents. The Administrator may grant Dividend Equivalents in connection with Performance Shares and Performance
Units, under such terms and conditions as the Administrator deems appropriate. Dividend Equivalents credited to a 

 
Participant’s account and attributable to any particular Performance Shares and Performance Units shall be distributed, at the discretion of the Administrator, in cash or in shares of Common
Stock having a Fair Market Value equal to the amount of such Dividend Equivalents and earnings, if applicable, to the Participant upon settlement of such Performance Shares and Performance Units. Any right to receive Dividend Equivalents with
respect to performance-based Performance Shares and Performance Units shall vest only if and to the extent that the underlying Performance Shares and Performance Units vest. 

(e) Payment of Performance Shares and Performance Units. After a Performance Period has ended, a Participant holding Performance
Shares or Performance Units shall be entitled to receive the value thereof as determined by the Administrator. The Administrator shall make this determination by first determining the extent to which the Performance Goals set pursuant to
Section 7.4(b) have been met. The Administrator shall then determine the applicable percentage or other relative value to be applied to, and will apply such percentage or other relative value to, the number of Performance Shares or value
of Performance Units to determine the payout to be received by the Participant. In addition, with respect to Performance Shares and Performance Units granted to each Participant, no payout shall be made hereunder except upon written certification by
the Administrator that the applicable Performance Goals have been satisfied to a particular extent. 
 (f) Form and Timing of
Payment. The payment described in Section 7.4(e) shall be made in Common Stock, or in cash, or partly in Common Stock and partly in cash, at the discretion of the Administrator and as set forth in the Award Agreement. The value of
any fractional shares shall be paid in cash. Payment shall be made in a lump sum or installments as prescribed by the Administrator or the Award Agreement, as applicable. If Common Stock is to be converted into an amount of cash as of any date, or
if an amount of cash is to be converted into Common Stock as of any date, such conversion shall be done at the then-current Fair Market Value of the Common Stock on such date. 

7.5 Other Stock-Based Awards. 

The Committee, in its sole discretion, may grant Awards of shares of Common Stock and Awards that are valued, in whole or in part, by reference
to, or are otherwise based on the Fair Market Value of, shares of Common Stock (the “Other Stock-Based Awards”), including without limitation, phantom awards. Such Other Stock-Based Awards shall be in such form, and dependent
on such conditions, as the Committee shall determine, including, without limitation, the right to receive one or more shares of Common Stock (or the equivalent cash value of such shares) upon the completion of a specified period of Continuous
Service, the occurrence of an event and/or the attainment of performance objectives. Other Stock-Based Awards may be granted alone or in addition to any other Awards granted under the Plan. Subject to the provisions of the Plan, the Committee shall
determine to whom and when Other Stock-Based Awards will be made, the number of shares of Common Stock to be awarded under (or otherwise related to) such Other Stock-Based Awards, whether such Other Stock-Based Awards shall be settled in cash,
shares of Common Stock or a combination of cash and shares of Common Stock, and all other terms and conditions of such Awards. 

 8. Covenants of the Company. 

8.1 Availability of Shares. During the terms of the Awards, the Company shall keep available at all times the number of shares of
Common Stock required to satisfy such Awards. 
 8.2 Securities Law Compliance. Each Award Agreement shall provide that no
shares of Common Stock shall be purchased or sold thereunder unless and until (a) any then applicable requirements of state or federal laws and regulatory agencies shall have been fully complied with to the satisfaction of the Company and its
counsel and (b) if required to do so by the Company, the Participant shall have executed and delivered to the Company a letter of investment intent in such form and containing such provisions as the Administrator may require. The Company shall
use reasonable efforts to seek to obtain from each regulatory commission or agency having jurisdiction over this Plan such authority as may be required to grant Awards and to issue and sell shares of Common Stock upon exercise of the Awards;
provided, however, that this undertaking shall not require the Company to register under the Securities Act this Plan, any Award or any Common Stock issued or issuable pursuant to any such Award. If, after reasonable efforts, the
Company is unable to obtain from any such regulatory commission or agency the authority which counsel for the Company deems necessary for the lawful issuance and sale of Common Stock under this Plan, the Company shall be relieved from any liability
for failure to issue and sell Common Stock upon exercise of such Awards unless and until such authority is obtained. 
 9. Use of
Proceeds from Stock. 
 Proceeds from the sale of Common Stock pursuant to Awards, or upon exercise thereof, shall constitute general funds of the
Company. 
 10. Miscellaneous. 

10.1 Acceleration of Exercisability and Vesting. The Administrator shall have the power to accelerate the time at which an Award
may first be exercised or the time during which an Award or any part thereof will vest in accordance with this Plan, notwithstanding the provisions in the applicable Award Agreement stating the time at which it may first be exercised or the time
during which it will vest. 
 10.2 Stockholder Rights. Except as provided in this Plan or an Award Agreement, no Participant
shall be deemed to be the holder of, or to have any of the rights of a holder with respect to, any shares of Common Stock subject to such Award unless and until such Participant has satisfied all requirements for exercise of the Award pursuant to
its terms and no adjustment shall be made for dividends (ordinary or extraordinary, whether in cash, securities or other property) or distributions of other rights for which the record date is prior to the date such Common Stock certificate is
issued. 
 10.3 No Employment or Other Service Rights. Nothing in this Plan or any instrument executed or Award granted pursuant
thereto shall confer upon any Participant any right to continue to serve the Company or an Affiliate in the capacity in effect at the time the Award was granted or shall affect the right of the Company or an Affiliate to terminate (a) the

 
employment of an Employee with or without notice and with or without cause; or (b) the service of a Director pursuant to the bylaws of the Company or governing documents of any Affiliate,
and any applicable provisions of the corporate law of the state in which the Company or the Affiliate is incorporated, as the case may be. 

10.4 Transfer, Approved Leave of Absence. For purposes of this Plan, no termination of employment by an Employee shall be deemed
to result from either (a) a transfer to the employment of the Company from an Affiliate or from the Company to an Affiliate, or from one Affiliate to another or (b) an approved leave of absence for military service or sickness, or for any
other purpose approved by the Company, if the Employee’s right to re-employment is guaranteed either by a statute or by contract or under the policy pursuant to which the leave of absence was granted or if the Administrator otherwise so
provides in writing. 
 10.5 Investment Assurances. The Company may require a Participant, as a condition of exercising or
acquiring Common Stock under any Award (a) to give written assurances satisfactory to the Company as to the Participant’s knowledge and experience in financial and business matters and/or to employ a purchaser representative reasonably
satisfactory to the Company who is knowledgeable and experienced in financial and business matters and that he or she is capable of evaluating, alone or together with the purchaser representative, the merits and risks of exercising the Award and
(b) to give written assurances satisfactory to the Company stating that the Participant is acquiring Common Stock subject to the Award for the Participant’s own account and not with any present intention of selling or otherwise
distributing the Common Stock. The foregoing requirements, and any assurances given pursuant to such requirements, shall be inoperative if (i) the issuance of the shares of Common Stock upon the exercise or acquisition of Common Stock under the
Award has been registered under a then currently effective registration statement under the Securities Act or (ii) as to any particular requirement, a determination is made by counsel for the Company that such requirement need not be met in the
circumstances under the then applicable securities laws. The Company may, upon advice of counsel to the Company, place legends on stock certificates issued under this Plan as such counsel deems necessary or appropriate in order to comply with
applicable securities laws, including, but not limited to, legends restricting the transfer of the Common Stock. 
 10.6 Withholding
Obligations. To the extent provided by the terms of an Award Agreement and subject to the discretion of the Administrator, the Participant may satisfy any federal, state or local tax withholding obligation relating to the exercise or
acquisition of Common Stock under an Award by any of the following means (in addition to the Company’s right to withhold from any compensation paid to the Participant by the Company) or by a combination of such means: (a) tendering a cash
payment; (b) authorizing the Company to withhold shares of Common Stock from the shares of Common Stock otherwise issuable to the Participant as a result of the exercise or acquisition of Common Stock under the Award, provided,
however, that no shares of Common Stock are withheld with a value exceeding the minimum amount of tax required to be withheld by law; or (c) delivering to the Company previously owned and unencumbered shares of Common Stock of the
Company. 

 11. Adjustments Upon Changes in Stock. 

Awards granted under this Plan and any agreements evidencing such Awards, the maximum number of shares of Common Stock subject to all Awards stated in
Section 4 and the maximum number of shares of Common Stock with respect to which any one person may be granted Awards during any period stated in Section 4 and Section 7.2(d)(6) will be equitably adjusted or
substituted, as to the number, price or kind of a share of Common Stock or other consideration subject to such Awards, and as to other terms of the Awards, including performance goals, as appropriate, to the extent necessary to preserve the economic
intent of such Award in the event of changes in the outstanding Common Stock or in the capital structure of the Company by reason of stock or extraordinary cash dividends, stock splits, reverse stock splits, recapitalization, reorganizations,
mergers, consolidations, combinations, exchanges or other relevant changes in capitalization occurring after the Date of Grant of any such Award. Any adjustment in Incentive Stock Options under this Section 11 shall be made only to the
extent not constituting a “modification” within the meaning of Section 424(h)(3) of the Code, and any adjustments under this Section 11 shall be made in a manner which does not adversely affect the exemption provided
pursuant to Rule 16b-3 or otherwise result in a violation of Section 409A of the Code. Further, with respect to Awards intended to qualify as “performance-based compensation” under Section 162(m) of the Code, such
adjustments or substitutions shall be made only to the extent that the Administrator determines that such adjustments or substitutions may be made without causing the Company to be denied a tax deduction on account of Section 162(m) of the Code
or as otherwise permitted under the Plan. The Company shall give each Participant notice of an adjustment hereunder and, upon notice, such adjustment shall be conclusive and binding for all purposes. 

12. Effect of Change in Control. 

12.1 Effect on Awards. The Committee may provide in an Award Agreement terms under which Awards may vest and, as applicable, be
exercisable or payable in the event of a change of control of the Company or in the event of a Participant’s termination of Continuous Service in connection with, upon or within a specified time period after a change in control of the Company.
For purposes of this Plan, “change of control” shall have the meaning as set forth in the applicable Award Agreement. 
 12.2 In
addition, in the event of a change in control of the Company, the Administrator, in its discretion, may take any action with respect to outstanding Awards that it deems appropriate, which action may vary among Awards granted to individual
Participants; provided, however, that such action shall not reduce the value of an Award. The provisions contained in this paragraph shall not terminate any rights of a Participant to further payments pursuant to any other agreement with the Company
with respect to a change in control of the Company. 
 12.3 The obligations of the Company under this Plan shall be binding upon any
successor corporation or organization resulting from the merger, consolidation or other reorganization of the Company, or upon any successor corporation or organization succeeding to all or substantially all of the assets and business of the Company
and its Affiliates, taken as a whole. 

 13. Amendment of this Plan and Awards. 

13.1 Amendment/Termination of Plan. The Board at any time, and from time to time, may amend or terminate this Plan. However,
except as provided in Section 11 relating to adjustments upon changes in Common Stock, Section 13.3 and Section 14.2, no amendment shall be effective unless approved by the stockholders of the Company to the
extent stockholder approval is necessary to satisfy any applicable law or securities exchange listing requirements. At the time of such amendment, the Board shall determine, upon advice from counsel, whether such amendment will be contingent on
stockholder approval. 
 13.2 Stockholder Approval. The Board may, in its sole discretion, submit any other amendment to this
Plan for stockholder approval, including, but not limited to, amendments to this Plan intended to satisfy the requirements of Section 162(m) of the Code and the regulations thereunder regarding the exclusion of performance-based compensation
from the limit on corporate deductibility of compensation paid to certain executive officers. 
 13.3 Contemplated
Amendments. It is expressly contemplated that the Board may amend this Plan in any respect the Board deems necessary or advisable to provide eligible Employees with the maximum benefits provided or to be provided under the provisions of the
Code and the regulations promulgated thereunder relating to Incentive Stock Options and/or to bring this Plan and/or Awards granted under it into compliance therewith. 

13.4 No Impairment of Rights. Rights under any Award granted before amendment of this Plan shall not be impaired by any amendment
of this Plan unless (a) the Company requests the consent of the Participant and (b) the Participant consents in writing. 
 13.5
Amendment of Awards. Subject to the restrictions set forth in Section 14.10, the Administrator at any time, and from time to time, may amend the terms of any one or more Awards; provided, however, that the
Administrator may not effect any amendment which would otherwise constitute an impairment of the rights under any Award unless (a) the Company requests the consent of the Participant and (b) the Participant consents in writing. 

14. General Provisions.  

14.1 Other Compensation Arrangements. Nothing contained in this Plan shall prevent the Board from adopting other or additional
compensation arrangements, subject to stockholder approval if such approval is required, and such arrangements may be either generally applicable or applicable only in specific cases. This Plan is intended to constitute an “unfunded” plan
for incentive compensation and nothing contained in this Plan shall give any Participant any rights that are greater than those of a general unsecured creditor of the Company. 

14.2 Recapitalizations. Each Award Agreement shall contain provisions required to reflect the provisions of
Section 11. 
 14.3 Delivery. Upon exercise of a right granted under this Plan, the Company shall issue Common Stock
or pay any amounts due within a reasonable period of time thereafter. Subject to any statutory or regulatory obligations the Company may otherwise have, for purposes of this Plan, thirty (30) days shall be considered a reasonable period of
time. 

 14.4 Other Provisions. The Award Agreements authorized under this Plan may contain
such other provisions not inconsistent with this Plan, including, without limitation, restrictions upon the exercise of the Awards, restrictive covenant obligations (including, without limitation, confidentiality, non-competition and
non-solicitation covenants), and clawback or recoupment provisions, as the Administrator may deem advisable. 
 14.5 Clawbacks.
Notwithstanding any other provisions in this Plan, any Award which is subject to recovery under any law, government regulation or stock exchange listing requirement will be subject to such deductions and clawback as may be required to be made
pursuant to such law, government regulation or stock exchange listing requirement. In addition, all Awards are subject to any applicable clawback policy or provision that may be implemented by the Board from time to time or is set forth in any Award
Agreement. 
 14.6 Company Policies. All Awards made under this Plan shall be subject to any applicable share trading, stock
ownership or other policies that may be implemented by the Board from time to time. 
 14.7 Disqualifying Dispositions. Any
Participant who shall make a “disposition” (as defined in Section 424 of the Code) of all or any portion of shares of Common Stock acquired upon exercise of an Incentive Stock Option within two (2) years from the Date of Grant of
such Incentive Stock Option or within one (1) year after the issuance of the shares of Common Stock acquired upon exercise of such Incentive Stock Option shall be required to immediately advise the Company in writing as to the occurrence of the
sale and the price realized upon the sale of such shares of Common Stock. 
 14.8 Section 16. It is the intent of the
Company that this Plan satisfy, and be interpreted in a manner that satisfies, the applicable requirements of Rule 16b-3 so that Participants will be entitled to the benefit of Rule 16b-3, or any other rule promulgated under
Section 16 of the Exchange Act, and will not be subject to short-swing liability under Section 16 of the Exchange Act. Accordingly, if the operation of any provision of this Plan would conflict with the intent expressed in this
Section 14.8, such provision to the extent possible shall be interpreted and/or deemed amended so as to avoid such conflict. 

14.9 Section 162(m). To the extent the Administrator issues any Award that is intended to be exempt from the application of
Section 162(m) of the Code, the Administrator may, without stockholder or grantee approval, amend this Plan or the relevant Award agreement retroactively or prospectively to the extent it determines necessary in order to comply with any
subsequent clarification of Section 162(m) of the Code required to preserve the Company’s federal income tax deduction for compensation paid pursuant to any such Award. 

14.10 Section 409A. This Plan is intended to comply with Section 409A of the Code to the extent subject thereto, and,
accordingly, to the maximum extent permitted, this Plan shall be interpreted and administered to be in compliance therewith. Any payments described in this Plan that are due within the “short-term deferral period” as defined in
Section 409A of the Code shall not be treated as deferred compensation unless applicable laws require otherwise. If the Administrator (or its delegate) determines in its discretion that an Award is determined to be “nonqualified deferred
compensation” subject to Section 409A of the Code, and that a 

 
Participant is a “specified employee” as defined in Section 409A(a)(2)(B)(i) of the Code and the regulations and other guidance issued thereunder, then the exercise or distribution
of such Award upon a separation from service may not be made before the date which is six (6) months after the date the Participant separates from service with the Company or any of its Affiliates. Notwithstanding any other provision contained
herein, terms such as “termination of service,” “termination of employment” and “termination of engagement” shall mean a “separation from service” within the meaning of Section 409A of the Code, to the
extent any exercise or distribution hereunder could be deemed “nonqualified deferred compensation” for purposes thereof. 
 14.11
No Repricing. Except in connection with a corporate transaction involving the Company (including, without limitation, any stock dividend, stock split, extraordinary cash dividend, recapitalization, reorganization, merger, consolidation,
split-up, spin-off, combination, or exchange of shares), the terms of outstanding Awards may not be amended to reduce the exercise price of outstanding Options or Stock Appreciation Rights or cancel outstanding Options or Stock Appreciation Rights
in exchange for cash, other awards of Options or Stock Appreciation Rights with an exercise price that is less than the exercise price of the original Options or Stock Appreciation Rights, without stockholder approval. 

14.12 Electronic Delivery. The Committee may, in its sole discretion, deliver any documents related to an Award by electronic means. To
participate in this Plan, a Participant consents to receive all applicable documentation by electronic delivery and through an on-line (and/or voice activated) system established and maintained by the Committee or a third party vendor designated by
the Committee. 
 14.13 Designation of Beneficiary. A Participant shall have the right to appoint any individual or legal entity, in
writing, on a form prescribed by and filed with the Administrator, as his beneficiary to receive any Award (to the extent the Award allows for transfer upon death and the Award has not been previously terminated or forfeited) upon the
Participant’s death. Such designation may be revoked by the Participant at any time and a new beneficiary may be appointed by the Participant by execution and submission to the Administrator of a revised beneficiary designation form. In order
to be effective, a designation of beneficiary must be completed by the Participant and received by the Administrator, or its designee, prior to the date of the Participant’s death. In the absence of a designation, the Participant’s
beneficiary shall be the legal representative of the Participant’s estate. 
 14.14 Incapacity of Holder or Beneficiary. If any
person holding an Award or otherwise entitled to make an election or receive a distribution under this Plan is deemed by the Administrator to be incapable of making an election hereunder or of personally receiving and giving a valid receipt for a
distribution hereunder, then, unless and until an election or claim therefore shall have been made by a duly appointed guardian or other legal representative of such person, the Administrator may provide for such election or distribution or any part
thereof to be made by or to any other person or institution then contributing toward or providing for the care and maintenance of such person. Any such distribution shall be a distribution for the account of such person and a complete discharge of
any liability of the Administrator, the Company and this Plan therefore. 

 14.15 Changes in Law. The Board may amend this Plan and any outstanding Awards granted
thereunder in such respects as the Board shall, in its sole discretion, deem advisable in order to incorporate in this Plan or any such Awards any new provision or change designed to comply with or take advantage of requirements or provisions of the
Code or any other statute, or rules or regulations of the Internal Revenue Service or any other federal or state governmental agency enacted or promulgated after the adoption of this Plan. 

15. Effective Date of Plan. 
 This Plan
shall become effective as of the Effective Date. 
 16. Termination or Suspension of this Plan. 

This Plan shall terminate automatically on the date one (1) day before the tenth (10th) anniversary of the Effective Date. No Award shall be granted
pursuant to this Plan after such date, but Awards theretofore granted may extend beyond that date. The Board may suspend or terminate this Plan at any earlier date pursuant to Section 13.1 hereof. No Awards may be granted under this Plan
while this Plan is suspended or after it is terminated. Unless the Company determines to submit Section 7.2 and the definition of “Performance Goal” and “Performance Criteria” to the
Company’s stockholders at the first stockholder meeting that occurs in the fifth (5th) year following the later of the Effective Date or the year in which this Plan was last approved by stockholders (or any earlier meeting designated by
the Board), in accordance with the requirements of Section 162(m) of the Code, and such stockholder approval is obtained, then no further Performance Compensation Awards shall be made to Covered Employees under Section 7.2 after the
date of such annual meeting, but this Plan may continue in effect for Awards to Participants not in accordance with Section 162(m) of the Code. 

17. Choice of Law. 
 The law of the State
of Delaware shall govern all questions concerning the construction, validity and interpretation of this Plan, without regard to such state’s conflict of law rules. 

18. Foreign Employees. 
 Without the
amendment of this Plan, the Board may provide for the participation in this Plan by employees who are subject to the laws of foreign countries or jurisdictions, and such participation may be on such terms and conditions different from those
specified in this Plan as may be administratively necessary or necessary or desirable to foster and promote achievement of the purposes of this Plan and, in furtherance of such purposes the Board or its designee may make such modifications,
amendments, procedures, subprograms and the like as may be necessary or advisable to comply with the provisions of laws of other countries or jurisdictions in which Affiliates operate or have employees.EX-4.1

 Exhibit 4.1 

TRIVAGO N.V. 

2016 OMNIBUS INCENTIVE PLAN 

SECTION 1. PURPOSE; DEFINITIONS 

The purposes of this Plan are to give the Company a competitive advantage in attracting, retaining and motivating officers, employees,
directors and/or consultants and to provide the Company and its Subsidiaries and Affiliates with a share and incentive plan providing incentives directly linked to shareholder value. Certain terms used herein have definitions given to them in the
first place in which they are used. In addition, for purposes of this Plan, the following terms are defined as set forth below: 

“ADSs” means American Depositary Shares, representing Ordinary Shares on deposit with a U.S. banking institution selected by
the Company and which are registered pursuant to a Form F-6. 
 “Affiliate” means a corporation or other entity controlled
by, controlling or under common control with, the Company. 
 “Annual Aggregate Cash-Based Award Limit” means an amount,
determined each fiscal year, denominated in Euro, proposed by the Management Board and approved by the Supervisory Board in connection with the Company’s annual business plan, it being understood that if the Management Board and the Supervisory
Board do not agree on an amount for a specific fiscal year, the amount will be zero. 
 “Annual Aggregate Share-Based Award
Limit” means a number of Shares, determined each fiscal year, proposed by the Management Board and approved by the Supervisory Board in connection with the Company’s annual business plan, it being understood that if the Management
Board and the Supervisory Board do not agree on a number of Shares for a specific fiscal year, the number will be zero. 
 “Annual
Individual Cash-Based Award Limit” means an amount, determined each fiscal year, denominated in Euro, proposed by the Management Board and approved by the Supervisory Board in connection with the Company’s annual business plan, it
being understood that if the Management Board and the Supervisory Board do not agree on an amount for a specific fiscal year, the amount will be zero. 

“Annual Individual Share-Based Award Limit” means a number of Shares, determined each fiscal year, proposed by the Management
Board and approved by the Supervisory Board in connection with the Company’s annual business plan, it being understood that if the Management Board and the Supervisory Board do not agree on a number of Shares for a specific fiscal year, the
number will be zero. 
 “Applicable Exchange” means the NASDAQ, the NYSE or such other securities exchange as may at the
applicable time be the principal market for the Shares. 
 “Award” means an Option, Share Appreciation Right, Restricted
Share Unit, other share-based award or Cash-Based Award granted or assumed pursuant to the terms of this Plan. 

 “Award Agreement” means a written or electronic document or agreement setting
forth the terms and conditions of a specific Award; the terms and conditions of which must be approved by the Supervisory Board. 

“Cash-Based Award” means an Award denominated in an euro amount. 

“Cause” means, unless otherwise provided in an Award Agreement, (a) “Cause” as defined in any
Individual Agreement to which the applicable Participant is a party, or (b) if there is no such Individual Agreement or if it does not define Cause: (i) the willful or gross neglect by a Participant of his employment duties; (ii) the
plea of guilty or nolo contendere to, or conviction for, the commission of a felony offense by a Participant under the applicable laws of the jurisdiction in which the Participant is employed; (iii) a material breach by a Participant of
a fiduciary duty owed to the Company or any of its Subsidiaries; (iv) a material breach by a Participant of any nondisclosure, non-solicitation or non-competition obligation owed to the Company or any of its Affiliates; or (v) such other
events as shall be determined by the Committee and set forth in a Participant’s Award Agreement. 

“Commission” means the U.S. Securities and Exchange Commission or any successor agency. 

“Committee” has the meaning set forth in Section 2(a). 

“Corporate Transaction” has the meaning set forth in Section 3(c)(i). 

“Company” means trivago N.V., a Dutch public limited company (naamloze vennootschap), or its successor. 

“Director” means any Eligible Individual who is a member of the Management Board. 

“Disability” means (i) “Disability” as defined in any Individual Agreement to which the Participant is a
party, or (ii) if there is no such Individual Agreement or it does not define “Disability,” (A) permanent and total disability as determined under the Company’s long-term disability plan applicable to the Participant, or
(B) if there is no such plan applicable to the Participant or the Committee determines otherwise in an applicable Award Agreement, “Disability” as determined by the Committee. 

“Disaffiliation” means a Subsidiary’s or Affiliate’s ceasing to be a Subsidiary or Affiliate for any reason
(including, without limitation, as a result of a public offering, or a spinoff or sale by the Company, of the share of the Subsidiary or Affiliate) or a sale of a division of the Company and its Affiliates. 

“EBITA” means for any period, operating profit (loss) plus (i) amortization, including goodwill impairment,
(ii) amortization of non-cash distribution and marketing expense and non-cash compensation expense, (iii) disengagement expenses, (iv) restructuring charges, (v) non cash write-downs of assets or goodwill, (vi) charges
relating to disposal of lines of business, (vii) litigation settlement amounts and (viii) costs incurred for proposed and completed acquisitions. 

  
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 “EBITDA” means for any period, operating profit (loss) plus
(i) depreciation and amortization, including goodwill impairment, (ii) amortization of non-cash distribution and marketing expense and non-cash compensation expense, (iii) disengagement expenses, (iv) restructuring charges,
(v) non cash write-downs of assets or goodwill, (vi) charges relating to disposal of lines of business, (vii) litigation settlement amounts and (viii) costs incurred for proposed and completed acquisitions. 

“Effective Date” has the meaning set forth in Section 9(a). 

“Eligible Individuals” means directors, officers, employees and consultants of the Company or any of its Subsidiaries or
Affiliates, and prospective directors, officers, employees and consultants who have accepted offers of employment, service or consultancy from the Company or its Subsidiaries or Affiliates, in each case, excluding members of the Supervisory Board.

 “Exchange Act” means the U.S. Securities Exchange Act of 1934, as amended from time to time, and any successor thereto.

 “Fair Market Value” means, unless otherwise determined by the Committee, as of any date, the value of Shares determined
as follows: 
 (a) If the Shares are listed on one or more established stock exchanges or traded on one or more automated quotation
systems, the Fair Market Value shall be the closing price of a Share on the Applicable Exchange on the date of measurement, or if Shares were not traded on the Applicable Exchange on such measurement date, then on the next preceding date on which
Shares were traded, all as reported by such source as the Committee may select; and 
 (b) If the Shares are not listed on an
established stock exchange or traded on an automated quotation system, Fair Market Value shall be determined by the Committee in its good faith discretion. 

“Founder” means any of Rolf Schrömgens, Peter Vinnemeier and Malte Siewert. 

“Free-Standing SAR” has the meaning set forth in Section 5(a). 

“Grant Date” means (a) the date on which the Committee by resolution selects an Eligible Individual to receive a grant
of an Award and determines the number of Shares to be subject to such Award or the formula for earning a number of shares or cash amount, or (b) such later date as the Committee shall provide in such resolution. 

“Individual Agreement” means an employment, service, consulting or similar agreement between a Participant and the Company or
one of its Subsidiaries or Affiliates. 
 “Management Board” means the Management Board of the Company. 

“NASDAQ” means the National Association of Securities Dealers Inc. Automated Quotation System. 

  
 -3- 

 “NYSE” means the New York Stock Exchange. 

“Option” means an Award described under Section 5. 

“Ordinary Shares” means the class A shares, with nominal value of €0.06 per share, of the Company. 

“Participant” means an Eligible Individual to whom an Award is or has been granted. 

“Plan” means this trivago N.V. 2016 Omnibus Incentive Plan, as set forth herein and as hereafter amended from time to
time. 
 “Restricted Share Units” means an Award described under Section 6. 

“Retirement” means retirement from active employment with the Company, a Subsidiary or Affiliate at or after the
Participant’s attainment of age 65. 
 “RSU Restriction Period” has the meaning set forth in
Section 6(b)(ii). 
 “Share” means an Ordinary Share, unless there are ADSs available, in which case “Share”
will mean the number of ADSs equal to an Ordinary Share. If the ratio of ADSs to Ordinary Shares is not 1:1, then (a) all amounts determined under Section 3 and (b) all Awards designated as Awards over Ordinary Shares will
automatically be adjusted to reflect the ratio of the ADSs to Ordinary Shares, as reasonably determined by the Committee or the Supervisory Board. 

“Share Appreciation Right” has the meaning set forth in Section 5. 

“Share Change” has the meaning set forth in Section 3(c)(ii). 

“Subsidiary” means any corporation, partnership, joint venture, limited liability company or other entity during any period
in which at least a 50% voting or profits interest is owned, directly or indirectly, by the Company or any successor to the Company. 

“Supervisory Board” means the Supervisory Board of the Company. 

“Tandem SAR” has the meaning set forth in Section 5(b). 

“Term” means the maximum period during which an Option or Share Appreciation Right may remain outstanding, subject to earlier
termination upon Termination of Employment or otherwise, as specified in the applicable Award Agreement. 
 “Termination of
Employment” means the termination of the applicable Participant’s employment with, or performance of services for, the Company and any of its Subsidiaries or Affiliates. Unless otherwise determined by the Committee, if a
Participant’s employment with, or membership on a board of directors of, the Company and its Affiliates terminates but such Participant continues to provide services to the Company and its Affiliates in a non-employee director capacity or as an
employee, as applicable, such change in status shall not be deemed a 

  
 -4- 

 
Termination of Employment. A Participant employed by, or performing services for, a Subsidiary or an Affiliate or a division of the Company and its Affiliates shall be deemed to incur a
Termination of Employment if, as a result of a Disaffiliation, such Subsidiary, Affiliate, or division ceases to be a Subsidiary, Affiliate or division, as the case may be, and the Participant does not immediately thereafter become an employee of
(or service provider for), or member of the board of directors of, the Company or another Subsidiary or Affiliate. Temporary absences from employment because of illness, vacation or leave of absence (including maternal leave and parental leave) and
transfers among the Company and its Subsidiaries and Affiliates shall not be considered Terminations of Employment. 
 SECTION 2. ADMINISTRATION

 (a) Committee. All aspects of this Plan shall be administered by a committee of the Supervisory Board as the Supervisory Board
may from time to time designate (the “Committee”), which committee shall be composed of not less than two members of the Supervisory Board, and shall be appointed by and serve at the pleasure of the Supervisory Board. The Committee
shall have plenary authority to grant Awards pursuant to the terms of this Plan to Directors and shall have the authority to approve any grants of Awards proposed by the Management Board to be made pursuant to the terms of this Plan to Eligible
Individuals who are not Directors. Among other things, the Committee shall have the authority, subject to the terms of this Plan: 

(i) to (A) select the Directors and (B) approve the Eligible Individuals (other than Directors) proposed by the
Management Board, in each case, to whom Awards may from time to time be granted; 
 (ii) to determine (in the case of
Directors), and to approve the determination proposed by the Management Board (in the case of Eligible Individuals who are not Directors) of, whether and to what extent Options, Share Appreciation Rights, Restricted Share Units, other share-based
awards, Cash-Based Awards or any combination thereof, are to be granted hereunder; 
 (iii) to determine (in the case of
Directors), and to approve the determination proposed by the Management Board (in the case of Eligible Individuals who are not Directors) of, the number of Shares to be covered by each Award granted hereunder or the amount of any Cash-Based Award;

 (iv) to determine the terms and conditions of each Award granted hereunder, based on such factors as the Committee shall
determine; 
 (v) subject to Section 9, to modify, amend or adjust the terms and conditions of any Award, at any time
or from time to time; 
 (vi) to adopt, alter and repeal such administrative rules, guidelines and practices governing this
Plan as it shall from time to time deem advisable; 

  
 -5- 

 (vii) to accelerate the vesting or lapse of restrictions of any outstanding
Award, based, in each case, on such considerations as the Committee in its sole discretion determines; 
 (viii) to
interpret the terms and provisions of this Plan and any Award issued under this Plan (and any agreement relating thereto); 

(ix) to establish any “blackout” period that the Committee in its sole discretion deems necessary or advisable; 

(x) to decide all other matters that must be determined in connection with an Award; 

(xi) to designate whether such Awards will be over Ordinary Shares or ADSs; and 

(xii) to otherwise administer this Plan. 

(b) Procedures. 

(i) The Committee may act only by a majority of its members then in office, except that the Committee may, except to the
extent prohibited by applicable law or the listing standards of the Applicable Exchange, allocate all or any portion of its responsibilities and powers to any one or more of its members and may delegate all or any part of its responsibilities and
powers to any person or persons selected by it. 
 (ii) Subject to any applicable law, regulation or listing standard, any
authority granted to the Committee may also be exercised by the full Supervisory Board. To the extent that any permitted action taken by the Supervisory Board conflicts with action taken by the Committee, the Supervisory Board action shall control.

 (iii) Upon Awards being granted in accordance with the provisions of this Plan, the Management Board shall procure that
it takes all relevant corporate action to give effect to such grant. 
 (iv) Without limiting the generality of
Section 2(b)(i) and notwithstanding Sections 2(a)(i), 2(a)(ii), and 2(a)(iii), during each fiscal year of the Company, the Management Board may grant to Eligible Individuals who are not Directors, (A) Cash-Based Awards up to and not
in excess of (I) the Annual Aggregate Cash-Based Award Limit for all Cash-Based Awards granted during such fiscal year and (II) the Annual Individual Cash-Based Award Limit for any Eligible Individual during such fiscal year, and
(B) Share-based Awards up to and not in excess of (I) the Annual Aggregate Share-Based Award Limit for all such Share-based Awards granted during such fiscal year and (II) the Annual Individual Share-Based Award Limit for any Eligible
Individual during such fiscal year. The terms and conditions of any Awards granted pursuant to this Section 2(b)(iii) shall be subject to the approval of the Supervisory Board. 

  
 -6- 

 (c) Discretion of Committee. Any determination made by the Committee or by an
appropriately delegated officer pursuant to delegated authority under the provisions of this Plan with respect to any Award shall be made in the sole discretion of the Committee or such delegate at the time of the grant of the Award or, unless in
contravention of any express term of this Plan, at any time thereafter. To the extent permitted by applicable law, all decisions made by the Committee or any appropriately delegated officer pursuant to the provisions of this Plan shall be final and
binding on all persons, including the Company, Participants, and Eligible Individuals. 
 (d) Award Agreements. The terms and
conditions of each Award (other than any Cash-Based Award), as determined by the Committee, shall be set forth in an Award Agreement, which shall be delivered to the Participant receiving such Award upon, or as promptly as is reasonably practicable
following, the grant of such Award. The effectiveness of an Award shall not be subject to the Award Agreement’s being signed by the Company and/or the Participant receiving the Award unless specifically so provided in the Award Agreement. Award
Agreements may be amended only in accordance with Section 9. 
 SECTION 3. SHARES SUBJECT TO PLAN 

(a) Plan Maximums. The maximum number of Shares that may be delivered pursuant to Awards under this Plan shall be
34,711,009 Shares. Shares subject to an Award under this Plan may be authorized and unissued Ordinary Shares, Ordinary Shares held in treasury, or ADSs. 

(b) Rules for Calculating Shares Delivered. 

(i) With respect to Awards, to the extent that any Award is forfeited, terminates, expires or lapses without being exercised,
or any Award is settled for cash, the Shares subject to such Award not delivered as a result thereof shall again be available for Awards under this Plan. 

(ii) With respect to Awards, if the exercise price of any Option or Share Appreciation Right and/or the tax withholding
obligations relating to any Award are satisfied by delivering Shares to the Company (by either actual delivery or by attestation), only the number of Shares issued net of the Shares delivered or attested to shall be deemed delivered for purposes of
the limits set forth in Section 3(a). 
 (iii) With respect to Awards, to the extent any Shares subject to an Award are
withheld (i.e., not issued or delivered) to satisfy the exercise price (in the case of an Option or Share Appreciation Right) and/or the tax withholding obligations relating to such Award, such Shares shall not be deemed to have been delivered for
purposes of the limits set forth in Section 3(a). 
 (c) Adjustment Provisions. 

(i) In the event of a merger, consolidation, acquisition of property or shares, share rights offering, liquidation,
disposition for consideration of the Company’s direct or indirect ownership of a Subsidiary or Affiliate (including by reason of a Disaffiliation), or 

  
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similar event affecting the Company or any of its Subsidiaries (each, a “Corporate Transaction”), the Committee or the Supervisory Board may in its discretion make such
substitutions or adjustments as it deems appropriate and equitable to (A) the aggregate number and kind of Shares or other securities reserved for issuance and delivery under this Plan; (B) the various maximum limitations set forth in
Sections 3(a) upon certain types of Awards and upon the grants to individuals of certain types of Awards; (C) the number and kind of Shares or other securities subject to outstanding Awards; and (D) the exercise price of outstanding
Options and Share Appreciation Rights. 
 (ii) In the event of a share dividend, share split, reverse share split,
reorganization, share combination, or recapitalization or similar event affecting the capital structure of the Company or a Disaffiliation, separation or spinoff, in each case, without consideration, or other extraordinary dividend of cash or other
property (each, a “Share Change”), the Committee or the Supervisory Board shall make such substitutions or adjustments as it deems appropriate and equitable to (A) the aggregate number and kind of Shares or other securities
reserved for issuance and delivery under this Plan; (B) the various maximum limitations set forth in Sections 3(a)upon certain types of Awards and upon the grants to individuals of certain types of Awards; (C) the number and kind of
Shares or other securities subject to outstanding Awards; and (D) the exercise price of outstanding Options and Share Appreciation Rights. 

(iii) In the case of Corporate Transactions, the adjustments contemplated by clause (i) of this Section 3(c) may
include, without limitation, (A) the cancellation of outstanding Awards in exchange for payments of cash, property or a combination thereof having an aggregate value equal to the value of such Awards, as determined by the Committee or the
Supervisory Board in its sole discretion (it being understood that in the case of a Corporate Transaction with respect to which holders of Shares receive consideration other than publicly traded equity securities of the ultimate surviving entity,
any such determination by the Committee that the value of an Option or Share Appreciation Right shall for this purpose be deemed to equal the excess, if any, of the value of the consideration being paid for each Share pursuant to such Corporate
Transaction over the exercise price of such Option or Share Appreciation Right, shall conclusively be deemed valid); (B) the substitution of other property (including, without limitation, cash or other securities of the Company and securities
of entities other than the Company) for the Shares subject to outstanding Awards; and (C) in connection with any Disaffiliation, arranging for the assumption of Awards, or replacement of Awards with new awards based on other property or other
securities (including, without limitation, other securities of the Company and securities of entities other than the Company), by the affected Subsidiary, Affiliate, or division or by the entity that controls such Subsidiary, Affiliate, or division
following such Disaffiliation (as well as any corresponding adjustments to Awards that remain based upon Company securities). 

(iv) Any adjustment under this Section 3(c) need not be the same for all Participants. 

  
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 SECTION 4. ELIGIBILITY 

(a) Awards may be granted under this Plan to Eligible Individuals. 

(b) Awards granted to Directors shall be subject to one or more of the factors, as selected by the Committee and specified in the applicable
Award Agreement, from among the following objective measures, either individually, alternatively or in any combination, applied to the Company as a whole, any Subsidiary, Affiliate, division, department or business unit, either individually,
alternatively, or in any combination, on a GAAP or non-GAAP basis, including relative to the performance of other entities, divisions or subsidiaries, and measured, to the extent applicable on an absolute basis or relative to a pre-established
target: (i) earnings per share from continuing operations, (ii) net profit after tax, (iii) EBITDA, (iv) EBITA, (v) gross profit, (vi) cash generation, (vii) unit volume, (viii) market share, (ix) sales,
including hotel room night bookings or air tickets sold, (x) asset quality, (xi) earnings per share, (xii) operating income, (xiii) revenues, (xiv) return on assets, (xv) return on operating assets, (xvi) return on
equity, (xvii) profits, (xviii) total shareholder return (measured in terms of Share price appreciation and/or dividend growth), (xix) cost saving levels, (xx) marketing- spending efficiency, (xxi) core non-interest income,
(xxii) change in working capital, (xxiii) return on capital, and/or (xxix) Share price. The Committee shall have sole discretion to establish the performance goals and to determine whether the performance goals established with
respect to an applicable Award Agreement have been satisfied. The Committee may, in recognition of unusual or non-recurring items such as acquisition-related activities or changes in applicable accounting rules, provide for one or more equitable
adjustments (based on objective standards) to the performance factors described above to preserve the Committee’s original intent regarding such performance factors at the time of the initial Award grant. It is within the sole discretion of the
Committee to make or not make any such equitable adjustments. 
 SECTION 5. OPTIONS AND SHARE APPRECIATION RIGHTS 

(a) Types and Nature of Share Appreciation Rights. Share Appreciation Rights may be “Tandem SARs,” which are granted
in conjunction with an Option, or “Free-Standing SARs,” which are not granted in conjunction with an Option. Upon the exercise of a Share Appreciation Right, the Participant shall be entitled to receive an amount in cash, Shares, or
both, in value equal to the product of (i) the excess of the Fair Market Value of one Share over the exercise price of the applicable Share Appreciation Right, multiplied by (ii) the number of Shares in respect of which the Share
Appreciation Right has been exercised. The applicable Award Agreement shall specify whether such payment is to be made in cash or Shares or both, or shall reserve to the Committee or the Participant the right to make that determination prior to or
upon the exercise of the Share Appreciation Right. 
 (b) Tandem SARs. A Tandem SAR may be granted at the Grant Date of the related
Option. A Tandem SAR shall be exercisable only at such time or times and to the extent that the related Option is exercisable in accordance with the provisions of this Section 5, and shall have the same exercise price as the related Option. A
Tandem SAR shall terminate or be forfeited upon the exercise or forfeiture of the related Option, and the related Option shall terminate or be forfeited upon the exercise or forfeiture of the Tandem SAR. 

  
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 (c) Exercise Price. The exercise price per Share subject to an Option or Share
Appreciation Right shall be determined by the Committee and set forth in the applicable Award Agreement, and shall not be less than the Fair Market Value of a Share on the applicable Grant Date. To the extent that the listing standards of the
Applicable Exchange require the Company’s general meeting of shareholders to approve any “repricing” of Options or Share Appreciation Rights, no Option or Share Appreciation Right granted under this Plan may be amended, other than
pursuant to Section 3(c), to decrease the exercise price thereof, be cancelled in exchange for cash or other Awards or in conjunction with the grant of any new Option or Share Appreciation Right with a lower exercise price or otherwise be
subject to any action that would be treated under the Applicable Exchange listing standards or for accounting purposes, as a “repricing” of such Option or Share Appreciation Right, unless such amendment, cancellation, or action is approved
by the Company’s general meeting of shareholders. 
 (d) Term. The Term of each Option and each Share Appreciation Right shall
be fixed by the Committee, but shall not exceed ten years from the Grant Date. 
 (e) Vesting and Exercisability. Except as otherwise
provided herein, Options and Share Appreciation Rights shall be exercisable at such time or times and subject to such terms and conditions as shall be determined by the Committee. If the Committee provides that any Option or Share Appreciation Right
will become exercisable only in installments, the Committee may at any time waive such installment exercise provisions, in whole or in part, based on such factors as the Committee may determine. In addition, the Committee may at any time accelerate
the exercisability of any Option or Share Appreciation Right. 
 (f) Method of Exercise. Subject to the provisions of this
Section 5, Options and Share Appreciation Rights may be exercised, in whole or in part, at any time during the applicable Term by giving written notice of exercise to the Company (whereby textual form shall be sufficient if applicable law does
not allow for requesting a stricter form than textual form) or through the procedures established with the Company’s appointed third-party administrator specifying the number of Shares as to which the Option or Share Appreciation Right is being
exercised; provided, however, that, unless otherwise permitted by the Committee, any such exercise must be with respect to a portion of the applicable Option or Share Appreciation Right relating to no less than the lesser of the number
of Shares then subject to such Option or Share Appreciation Right or 100 Shares. In the case of the exercise of an Option, such notice shall be accompanied by payment in full of the aggregate purchase price (which shall equal the product of
such number of Shares subject to such Option multiplied by the applicable per Share exercise price) by certified or bank check or such other instrument as the Company may accept. If approved by the Committee, payment, in full or in part, may also be
made as follows: 
 (i) To the extent permitted by applicable law, payment may be made in the form of unrestricted Shares
already owned by Participant (by delivery of such Shares or by attestation) of the same class as the Shares subject to the Option (based on the Fair Market Value of the Shares on the date the Option is exercised). 

(ii) To the extent permitted by applicable law, payment may be made by delivering a properly executed exercise notice to the
Company, together with a copy of 

  
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irrevocable instructions to a broker to deliver promptly to the Company the amount of sale proceeds necessary to pay the purchase price, and, if requested, the amount of any federal, state, local
or foreign withholding taxes. To facilitate the foregoing, the Company may, to the extent permitted by applicable law, enter into agreements for coordinated procedures with one or more brokerage firms. To the extent permitted by applicable law, the
Committee may also provide for Company loans to be made for purposes of the exercise of Options by Participants who are employees of the Company or its Subsidiaries. 

(iii) Payment may be made by instructing the Company to withhold a number of Shares having a Fair Market Value (based on the
Fair Market Value of the Shares on the date the applicable Option is exercised) equal to the product of (A) the exercise price per Share multiplied by (B) the number of Shares in respect of which the Option shall have been exercised. 

(iv) Without prejudice to the other provisions of this Section 5(f), upon the exercise of an Option or a Share
Appreciation Right resulting in an issuance of Shares, the Participant shall immediately pay in cash the par value of an Ordinary Share in connection with such issuance, unless the Committee has decided that such par value shall be charged against
the Company’s reserves (subject to applicable law). 
 (g) Delivery; Rights of Shareholders. No Shares shall be delivered
pursuant to the exercise of an Option or Share Appreciation Right until the exercise price therefor and the par value per Ordinary Share (in case of such exercise resulting in an issuance of Shares, unless such par value shall be charged against the
Company’s reserves) has been fully paid and applicable taxes have been withheld. The applicable Participant shall have all of the rights of a shareholder of the Company holding the class or series of Shares that is subject to the Option or
Share Appreciation Right (including, if applicable, the right to vote the applicable Shares and the right to receive dividends), when the Participant (i) has given written notice of exercise (whereby textual notice of exercise shall be
sufficient if applicable law does not allow for requesting a stricter form than textual form), (ii) if requested, has given the representation described in Section 11(a), (iii) in the case of an Option, has paid in full for such
Shares, and (iv) has been issued such Shares. 
 (h) Nontransferability of Options and Share Appreciation Rights. No Option or
Share Appreciation Right shall be transferable by a Participant other than (i) by will or by the laws of descent and distribution, or (ii) in the case of an Option or Share Appreciation Right, pursuant to a qualified domestic relations
order or as otherwise expressly permitted by the Committee, including, if so permitted, pursuant to a transfer to the Participant’s family members or to a charitable organization, whether directly or indirectly or by means of a trust or
partnership or otherwise. For purposes of this Plan, unless otherwise determined by the Committee, “family member” shall have the meaning given to such term in General Instructions A.1(a)(5) to Form S-8 under the U.S.
Securities Act of 1933, as amended, and any successor thereto. A Tandem SAR shall be transferable only with the related Option as permitted by the preceding sentence. Any Option or Share Appreciation Right shall be exercisable, subject to the terms
of this Plan, only by the applicable Participant, the guardian or legal representative of such Participant, or any 

  
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person to whom such Option or Share Appreciation Right is permissibly transferred pursuant to this Section 5(h) or the guardian or legal representative of such permitted transferee, it being
understood that the term “Participant” includes such guardian, legal representative and other transferee; provided, however, that the term “Termination of Employment” shall continue to refer to the Termination of
Employment of the original Participant. 
 SECTION 6. RESTRICTED SHARE UNITS 

(a) Nature of Awards. Restricted Share Units are Awards denominated in Shares that will be settled, subject to the terms and conditions
of the Restricted Share Units, in an amount in cash, Shares or both, based upon the Fair Market Value of a specified number of Shares. 

(b) Terms and Conditions. Restricted Share Units shall be subject to the following terms and conditions: 

(i) The Committee shall, prior to or at the time of grant, condition the grant, vesting, or transferability of Restricted
Share Units upon the continued service of the applicable Participant or the attainment of performance goals, or the attainment of performance goals and the continued service of the applicable Participant. The conditions for grant, vesting or
transferability and the other provisions of Restricted Share Units (including, without limitation, any performance goals) need not be the same with respect to each Participant. 

(ii) Subject to the provisions of this Plan and the applicable Award Agreement, so long as an Award of Restricted Share Units
remains subject to the satisfaction of vesting conditions (the “RSU Restriction Period”), the Participant shall not be permitted to sell, assign, transfer, pledge or otherwise encumber Restricted Share Units. 

(iii) The Award Agreement for Restricted Share Units shall specify whether, to what extent and on what terms and conditions
the applicable Participant shall be entitled to receive current or delayed payments of cash, Shares or other property corresponding to the dividends payable on the Shares (subject to Section 11(e)). 

(iv) Except as otherwise set forth in the applicable Award Agreement, upon a Participant’s Termination of Employment for
any reason during the RSU Restriction Period or before the applicable performance goals are satisfied, all Restricted Share Units still subject to restriction shall be forfeited by such Participant; provided, however, that the
Committee shall have the discretion to waive, in whole or in part, any or all remaining restrictions with respect to any or all of such Participant’s Restricted Share Units. 

(v) Except to the extent otherwise provided in the applicable Award Agreement, an award of Restricted Share Units shall be
settled as and when the Restricted Share Units vest. 
 (vi) Upon the vesting of a Restricted Share Unit resulting in an
issuance of Shares, the Participant shall immediately pay in cash the par value of an Ordinary Share 

  
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in connection with such issuance, unless the Committee has decided that such par value shall be charged against the Company’s reserves (subject to applicable law). 

SECTION 7. OTHER SHARE-BASED AWARDS 

Other Awards of Shares and other Awards that are valued in whole or in part by reference to, or are otherwise based upon or settled in,
Shares, including, without limitation, unrestricted share, performance units, dividend equivalents, and convertible debentures, may be granted under this Plan. 

SECTION 8. CASH-BASED AWARDS 

Cash-Based Awards may be granted under this Plan. Cash-Based Awards may be paid in cash or in Shares (valued as of the date of payment) as
determined by the Committee. 
 SECTION 9. TERM, AMENDMENT AND TERMINATION 

(a) Effectiveness. The Management Board, the Supervisory Board and the Company’s general meeting of shareholders
approved this Plan on November 9, 2016, November 25, 2016 and December 16, 2016, respectively. The effective date (the “Effective Date”) of this Plan is the date of consummation of the Company’s initial
public offering of Shares. 
 (b) Termination. This Plan will terminate on the tenth anniversary of the Effective
Date. Awards outstanding as of such date shall not be affected or impaired by the termination of this Plan. 
 (c)
Amendment of Plan. The Supervisory Board may amend, alter or discontinue this Plan, but no amendment, alteration or discontinuation shall be made that would materially impair the rights of the Participant with respect to a previously granted
Award without such Participant’s consent, except such an amendment made to comply with applicable law, listing standards of the Applicable Exchange or accounting rules. In addition, no amendment shall be made without the approval of the
Company’s general meeting of shareholders to the extent such approval is required by applicable law or the listing standards of the Applicable Exchange. 

(d) Amendment of Awards. Subject to Section 5(c), the Committee may unilaterally amend the terms of any Award
theretofore granted, but no such amendment shall, without the Participant’s consent, materially impair the rights of any Participant with respect to an Award, except such an amendment made to cause this Plan or such Award to comply with
applicable law, the listing standards of the Applicable Exchange or accounting rules. 
 SECTION 10. UNFUNDED STATUS OF PLAN 

It is intended that this Plan constitute an “unfunded” plan. The Committee may authorize the creation of trusts or other
arrangements to meet the obligations created under this Plan to deliver Shares or make payments; provided, however, that the existence of such trusts or other arrangements is consistent with the “unfunded” status of this
Plan. 

  
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 SECTION 11. GENERAL PROVISIONS 

(a) Conditions for Issuance. The Committee may require each person purchasing or receiving Shares pursuant to an Award to represent to
and agree with the Company in writing that such person is acquiring the Shares without a view to the distribution thereof. The certificates for such Shares may include any legend that the Committee deems appropriate to reflect any restrictions on
transfer. Notwithstanding any other provision of this Plan or agreements made pursuant thereto, the Company shall not be required to issue or deliver any certificate or certificates for Shares under this Plan prior to fulfillment of all of the
following conditions: (i) listing or approval for listing upon notice of issuance, of such Shares on the Applicable Exchange; (ii) any registration or other qualification of such Shares of the Company under any state, federal or foreign
law or regulation, or the maintaining in effect of any such registration or other qualification that the Committee shall, in its absolute discretion upon the advice of counsel, deem necessary or advisable; and (iii) obtaining any other consent,
approval or permit from any state, federal or foreign governmental agency that the Committee shall, in its absolute discretion after receiving the advice of counsel, determine to be necessary or advisable. 

(b) Additional Compensation Arrangements. Nothing contained in this Plan shall prevent the Company or any Subsidiary or Affiliate from
adopting other or additional compensation arrangements for its employees or officers. 
 (c) No Contract of Employment. This Plan
shall not constitute a contract of employment, and adoption of this Plan shall not confer upon any employee any right to continued employment or service, nor shall it interfere in any way with the right of the Company or any Subsidiary or Affiliate
to terminate the employment or service of any employee or officer at any time. 
 (d) Required Taxes. No later than the date as of
which an amount first becomes includible in the gross income of a Participant for federal, state, local or foreign income or employment or other tax purposes with respect to any Award under this Plan, such Participant shall pay to the Company, or
make arrangements satisfactory to the Company regarding the payment of, any federal, state, local or foreign taxes of any kind required by law to be withheld with respect to such amount. If determined by the Company, withholding obligations may be
settled with Shares, including Shares that are part of the Award that gives rise to the withholding requirement. The obligations of the Company under this Plan shall be conditional on such payment or arrangements, and the Company and its Affiliates
shall, to the extent permitted by law, have the right to deduct any such taxes from any payment otherwise due to such Participant. The Committee may establish such procedures as it deems appropriate, including making irrevocable elections, for the
settlement of withholding obligations with Shares. 
 (e) Limitation on Dividend Reinvestment and Dividend Equivalents. The payment
of Shares with respect to dividends to Participants holding Awards of Restricted Share Units shall only be permissible if sufficient Shares are available under Section 3 for such reinvestment or payment (taking into account then outstanding
Awards). In the event that a sufficient number of Shares is not available for such reinvestment or payment, such reinvestment or payment shall be made in the form of a grant of additional Restricted Share Units equal in number to the Shares

  
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that would have been obtained by such payment or reinvestment, the terms of which Restricted Share Units shall provide for settlement in cash and for dividend equivalent reinvestment in further
Restricted Share Units on the terms contemplated by this Section 11(e). 
 (f) Designation of Death Beneficiary. The Committee
shall establish such procedures as it deems appropriate for a Participant to designate a beneficiary to whom any amounts payable or Shares deliverable in the event of such Participant’s death are to be paid or delivered or by whom any rights of
such Participant, after such Participant’s death, may be exercised. 
 (g) Subsidiary Employees. Subject to applicable law, in
the case of a grant of an Award to any employee or officer of a Subsidiary, the Company may, if the Committee so directs, transfer the Shares, if any, covered by the Award to the Subsidiary, for such lawful consideration as the Committee may
specify, upon the condition or understanding that the Subsidiary will transfer the Shares to the employee or officer in accordance with the terms of the Award specified by the Committee pursuant to the provisions of this Plan. All such Shares
underlying Awards that are forfeited or cancelled shall revert to the Company. 
 (h) Governing Law and Interpretation. This Plan and
all Awards made and actions taken thereunder shall be governed by and construed in accordance with the laws of the Netherlands, without reference to principles of conflict of laws. The captions of this Plan are not part of the provisions hereof and
shall have no force or effect. 
 (i) Nontransferability. Except as otherwise provided in Section 5(h) or as determined by the
Committee, Awards under this Plan are not transferable except by will or by laws of descent and distribution. 
 (j) Foreign Employees
and Foreign Law Considerations. The Committee may grant Awards to Eligible Individuals who are foreign nationals, who are located outside the Netherlands or Germany or who are not compensated from a payroll maintained in the Netherlands or
Germany, or who are otherwise subject to (or could cause the Company to be subject to) legal or regulatory provisions of countries or jurisdictions outside the Netherlands or Germany, on such terms and conditions different from those specified in
this Plan as may, in the judgment of the Committee, be necessary or desirable to foster and promote achievement of the purposes of this Plan, and, in furtherance of such purposes, the Committee may make such modifications, amendments, procedures or
subplans as may be necessary or advisable to comply with such legal or regulatory provisions. 
 (k) Applicable Law, Articles of
Association and Internal Rules. This Plan, including the administration hereof by the Supervisory Board, the Committee, and, to the extent applicable, the Management Board, shall in all respects be subject to applicable law, the Company’s
articles of association and other internal rules applicable to the Management Board and/or the Supervisory Board from time to time. Any disputes between the Company and any Participant arising out of or in connection with the operation of this Plan
shall be settled by the Supervisory Board, whose decision shall be considered final and decisive among the Company and such Participant, unless the Company or such Participant decides to submit such dispute to the exclusive jurisdiction of the
competent court in Amsterdam, in each case unless otherwise provided in the applicable Award Agreement. 

  
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