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                                                                     EXHIBIT 4.1

                              AMENDED AND RESTATED

                          CERTIFICATE OF INCORPORATION

                                       OF

                             STUDENT ADVANTAGE, INC.

     Student Advantage, Inc., a corporation organized and existing under and by
virtue of the General Corporation Law of the State of Delaware, does hereby
certify as follows:

     1.   The Corporation filed its original Certificate of Incorporation with
the Secretary of the State of Delaware on February 24, 1995.

     2.   At a duly called meeting of the Board of Directors of the Corporation
at which a quorum was present at all times, a resolution was duly adopted,
pursuant to Sections 242 and 245 of the General Corporation Law of the State of
Delaware, setting forth an Amended and Restated Certificate of Incorporation of
the Corporation and declaring said Amended and Restated Certificate of
Incorporation advisable. The stockholders of the Corporation duly approved said
proposed Amended and Restated Certificate of Incorporation by written consent in
accordance with Sections 228, 242 and 245 of the General Corporation Law of the
State of Delaware. The resolution setting forth the Amended and Restated
Certificate of Incorporation is as follows:

RESOLVED:      That the Certificate of Incorporation of the Corporation, be and
               hereby is amended and restated in its entirety so that the same
               shall read as follows:

     FIRST. The name of the Corporation is:

               Student Advantage, Inc.

     SECOND. The address of its registered office in the State of Delaware is
Corporation Trust Center, 1209 Orange Street, in the City of Wilmington, County
of New Castle. The name of its registered agent at such address is The
Corporation Trust Company.

     THIRD. The nature of the business or purposes to be conducted or promoted
by the Corporation is as follows:

          To engage in any lawful act or activity for which corporations may be
organized under the General Corporation Law of Delaware.

     FOURTH: The total number of shares of all classes of stock which the
Corporation shall have authority to issue is 155,000,000 shares, consisting of
(i) 150,000,000 shares of Common Stock, $.01 par value per share ("Common
Stock"), and (ii) 5,000,000 shares of Preferred Stock, $.01 par value per share
("Preferred Stock").

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          The following is a statement of the designations and the powers,
privileges and rights, and the qualifications, limitations or restrictions
thereof in respect of each class of capital stock of the Corporation.

A.   COMMON STOCK.

     1.   GENERAL. The voting, dividend and liquidation rights of the holders of
the Common Stock are subject to and qualified by the rights of the holders of
the Preferred Stock of any series as may be designated by the Board of Directors
upon any issuance of the Preferred Stock of any series.

     2.   VOTING. The holders of the Common Stock are entitled to one vote for
each share held at all meetings of stockholders. There shall be no cumulative
voting.

The number of authorized shares of Common Stock may be increased or decreased
(but not below the number of shares thereof then outstanding) by the affirmative
vote of the holders of a majority of the stock of the Corporation entitled to
vote, irrespective of the provisions of Section 242(b)(2) of the General
Corporation Law of Delaware.

     3.   DIVIDENDS. Dividends may be declared and paid on the Common Stock from
funds lawfully available therefor as and when determined by the Board of
Directors and subject to any preferential dividend rights of any then
outstanding Preferred Stock.

     4.   LIQUIDATION. Upon the dissolution or liquidation of the Corporation,
whether voluntary or involuntary, holders of Common Stock will be entitled to
receive all assets of the Corporation available for distribution to its
stockholders, subject to any preferential rights of any then outstanding
Preferred Stock.

B.   PREFERRED STOCK.

     Preferred Stock may be issued from time to time in one or more series, each
of such series to have such terms as stated or expressed herein and in the
resolution or resolutions providing for the issue of such series adopted by the
Board of Directors of the Corporation as hereinafter provided. Any shares of
Preferred Stock which may be redeemed, purchased or acquired by the Corporation
may be reissued except as otherwise provided by law. Different series of
Preferred Stock shall not be construed to constitute different classes of shares
for the purposes of voting by classes unless expressly provided.

     Authority is hereby expressly granted to the Board of Directors from time
to time to issue the Preferred Stock in one or more series, and in connection
with the creation of any such series, by resolution or resolutions providing for
the issue of the shares thereof, to determine and fix such voting powers, full
or limited, or no voting powers, and such designations, preferences and relative
participating, optional or other special rights, and qualifications, limitations
or restrictions thereof, including without limitation thereof, dividend rights,
conversion rights, redemption privileges and liquidation preferences, as shall
be stated and expressed in such resolutions, all to the full extent now or
hereafter permitted by the General Corporation Law of Delaware. Without limiting
the generality of the foregoing, the resolutions providing for issuance of any
series of Preferred Stock may provide that such series shall be superior or rank

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equally or be junior to the Preferred Stock of any other series to the extent
permitted by law. Except as otherwise provided in this Certificate of
Incorporation, no vote of the holders of the Preferred Stock or Common Stock
shall be a prerequisite to the designation or issuance of any shares of any
series of the Preferred Stock authorized by and complying with the conditions of
this Certificate of Incorporation, the right to have such vote being expressly
waived by all present and future holders of the capital stock of the
Corporation.

     FIFTH. The Corporation shall have a perpetual existence.

     SIXTH. Whenever a compromise or arrangement is proposed between this
corporation and its creditors or any class of them and/or between this
corporation and its stockholders or any class of them, any court of equitable
jurisdiction within the State of Delaware may, on the application in a summary
way of this corporation or of any creditor or stockholder thereof, or on the
application of any receiver or receivers appointed for this corporation under
the provisions of section 291 of Title 8 of the Delaware Code or on the
application of trustees in dissolution or of any receiver or receivers appointed
for this corporation under the provisions of section 279 of Title 8 of the
Delaware Code order a meeting of the creditors or class of creditors, and/or of
the stockholders or class of stockholders of this corporation, as the case may
be, to be summoned in such manner as the said court directs. If a majority in
number representing three-fourths in value of the creditors or class of
creditors, and/or of the stockholders or class of stockholders of this
corporation, as the case may be, agree to any compromise or arrangement and to
any reorganization of this corporation as consequence of such compromise or
arrangement, the said compromise or arrangement and the said reorganization
shall, if sanctioned by the court to which the said application has been made,
be binding on all the creditors or class of creditors, and/or on all the
stockholders or class of stockholders, of this corporation, as the case may be,
and also on this corporation.

     SEVENTH. Except to the extent that the General Corporation Law of Delaware
prohibits the elimination or limitation of liability of directors for breaches
of fiduciary duty, no director of the Corporation shall be personally liable to
the Corporation or its stockholders for monetary damages for any breach of
fiduciary duty as a director, notwithstanding any provision of law imposing such
liability. No amendment to or repeal of this provision shall apply to or have
any effect on the liability or alleged liability of any director of the
Corporation for or with respect to any acts or omissions of such director
occurring prior to such amendment.

     EIGHTH. 1. ACTIONS, SUITS AND PROCEEDINGS OTHER THAN BY OR IN THE RIGHT OF
THE CORPORATION. The Corporation shall indemnify each person who was or is a
party or is threatened to be made a party to any threatened, pending or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative (other than an action by or in the right of the Corporation), by
reason of the fact that he is or was, or has agreed to become, a director or
officer of the Corporation, or is or was serving, or has agreed to serve, at the
request of the Corporation, as a director, officer or trustee of, or in a
similar capacity with, another corporation, partnership, joint venture, trust or
other enterprise (including any employee benefit plan) (all such persons being
referred to hereafter as an "Indemnitee"), or by reason of any action alleged to
have been taken or omitted in such capacity, against all expenses (including
attorneys' fees), judgments, fines and amounts paid in settlement actually and
reasonably incurred by him or on his behalf in connection with such action, suit
or proceeding and any appeal therefrom, if he

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acted in good faith and in a manner he reasonably believed to be in, or not
opposed to, the best interests of the Corporation, and, with respect to any
criminal action or proceeding, had no reasonable cause to believe his conduct
was unlawful. The termination of any action, suit or proceeding by judgment,
order, settlement, conviction or upon a plea of NOLO CONTENDERE or its
equivalent, shall not, of itself, create a presumption that the person did not
act in good faith and in a manner which he reasonably believed to be in, or not
opposed to, the best interests of the Corporation, and, with respect to any
criminal action or proceeding, had reasonable cause to believe that his conduct
was unlawful. Notwithstanding anything to the contrary in this Article, except
as set forth in Section 7 below, the Corporation shall not indemnify an
Indemnitee seeking indemnification in connection with a proceeding (or part
thereof) initiated by the Indemnitee unless the initiation thereof was approved
by the Board of Directors of the Corporation. Notwithstanding anything to the
contrary in this Article, the Corporation shall not indemnify an Indemnitee to
the extent such Indemnitee is reimbursed from the proceeds of insurance, and in
the event the Corporation makes any indemnification payments to an Indemnitee
and such Indemnitee is subsequently reimbursed from the proceeds of insurance,
such Indemnitee shall promptly refund such indemnification payments to the
Corporation to the extent of such insurance reimbursement.

     2.   ACTIONS OR SUITS BY OR IN THE RIGHT OF THE CORPORATION. The
Corporation shall indemnify any Indemnitee who was or is a party or is
threatened to be made a party to any threatened, pending or completed action or
suit by or in the right of the Corporation to procure a judgment in its favor by
reason of the fact that he is or was, or has agreed to become, a director or
officer of the Corporation, or is or was serving, or has agreed to serve, at the
request of the Corporation, as a director, officer or trustee of, or in a
similar capacity with, another corporation, partnership, joint venture, trust or
other enterprise (including any employee benefit plan), or by reason of any
action alleged to have been taken or omitted in such capacity, against all
expenses (including attorneys' fees) and, to the extent permitted by law,
amounts paid in settlement actually and reasonably incurred by him or on his
behalf in connection with such action, suit or proceeding and any appeal
therefrom, if he acted in good faith and in a manner he reasonably believed to
be in, or not opposed to, the best interests of the Corporation, except that no
indemnification shall be made in respect of any claim, issue or matter as to
which such person shall have been adjudged to be liable to the Corporation
unless and only to the extent that the Court of Chancery of Delaware shall
determine upon application that, despite the adjudication of such liability but
in view of all the circumstances of the case, such person is fairly and
reasonably entitled to indemnity for such expenses (including attorneys' fees)
which the Court of Chancery of Delaware shall deem proper.

     3.   INDEMNIFICATION FOR EXPENSES OF SUCCESSFUL PARTY. Notwithstanding the
other provisions of this Article, to the extent that an Indemnitee has been
successful, on the merits or otherwise, in defense of any action, suit or
proceeding referred to in Sections 1 and 2 of this Article, or in defense of any
claim, issue or matter therein, or on appeal from any such action, suit or
proceeding, he shall be indemnified against all expenses (including attorneys'
fees) actually and reasonably incurred by him or on his behalf in connection
therewith. Without limiting the foregoing, if any action, suit or proceeding is
disposed of, on the merits or otherwise (including a disposition without
prejudice), without (i) the disposition being adverse to the Indemnitee, (ii) an
adjudication that the Indemnitee was liable to the Corporation, (iii) a plea of
guilty or NOLO CONTENDERE by the Indemnitee, (iv) an adjudication that the
Indemnitee did not act

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in good faith and in a manner he reasonably believed to be in or not opposed to
the best interests of the Corporation, and (v) with respect to any criminal
proceeding, an adjudication that the Indemnitee had reasonable cause to believe
his conduct was unlawful, the Indemnitee shall be considered for the purposes
hereof to have been wholly successful with respect thereto.

     4.   NOTIFICATION AND DEFENSE OF CLAIM. As a condition precedent to his
right to be indemnified, the Indemnitee must notify the Corporation in writing
as soon as practicable of any action, suit, proceeding or investigation
involving him for which indemnity will or could be sought. With respect to any
action, suit, proceeding or investigation of which the Corporation is so
notified, the Corporation will be entitled to participate therein at its own
expense and/or to assume the defense thereof at its own expense, with legal
counsel reasonably acceptable to the Indemnitee. After notice from the
Corporation to the Indemnitee of its election so to assume such defense, the
Corporation shall not be liable to the Indemnitee for any legal or other
expenses subsequently incurred by the Indemnitee in connection with such claim,
other than as provided below in this Section 4. The Indemnitee shall have the
right to employ his own counsel in connection with such claim, but the fees and
expenses of such counsel incurred after notice from the Corporation of its
assumption of the defense thereof shall be at the expense of the Indemnitee
unless (i) the employment of counsel by the Indemnitee has been authorized by
the Corporation, (ii) counsel to the Indemnitee shall have reasonably concluded
that there may be a conflict of interest or position on any significant issue
between the Corporation and the Indemnitee in the conduct of the defense of such
action or (iii) the Corporation shall not in fact have employed counsel to
assume the defense of such action, in each of which cases the fees and expenses
of counsel for the Indemnitee shall be at the expense of the Corporation, except
as otherwise expressly provided by this Article. The Corporation shall not be
entitled, without the consent of the Indemnitee, to assume the defense of any
claim brought by or in the right of the Corporation or as to which counsel for
the Indemnitee shall have reasonably made the conclusion provided for in clause
(ii) above.

     5.   ADVANCE OF EXPENSES. Subject to the provisions of Section 6 below, in
the event that the Corporation does not assume the defense pursuant to Section 4
of this Article of any action, suit, proceeding or investigation of which the
Corporation receives notice under this Article, any expenses (including
attorneys' fees) incurred by an Indemnitee in defending a civil or criminal
action, suit, proceeding or investigation or any appeal therefrom shall be paid
by the Corporation in advance of the final disposition of such matter; PROVIDED,
HOWEVER, that the payment of such expenses incurred by an Indemnitee in advance
of the final disposition of such matter shall be made only upon receipt of an
undertaking by or on behalf of the Indemnitee to repay all amounts so advanced
in the event that it shall ultimately be determined that the Indemnitee is not
entitled to be indemnified by the Corporation as authorized in this Article; and
FURTHER PROVIDED that no such advancement of expenses shall be made if it is
determined that (i) the Indemnitee did not act in good faith and in a manner he
reasonably believes to be in, or not opposed to, the best interests of the
Corporation, or (ii) with respect to any criminal action or proceeding, the
Indemnitee had reasonable cause to believe his conduct was unlawful. Such
undertaking shall be accepted without reference to the financial ability of the
Indemnitee to make such repayment.

     6.   PROCEDURE FOR INDEMNIFICATION. In order to obtain indemnification or
advancement of expenses pursuant to Section 1, 2, 3 or 5 of this Article, the
Indemnitee shall

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submit to the Corporation a written request, including in such request such
documentation and information as is reasonably available to the Indemnitee and
is reasonably necessary to determine whether and to what extent the Indemnitee
is entitled to indemnification or advancement of expenses. Any such
indemnification or advancement of expenses shall be made promptly, and in any
event within 60 days after receipt by the Corporation of the written request of
the Indemnitee, unless with respect to requests under Section 1, 2 or 5 the
Corporation determines within such 60-day period that the Indemnitee did not
meet the applicable standard of conduct set forth in Section 1, 2 or 5, as the
case may be. Such determination shall be made in each instance (a) by a majority
vote of the directors of the Corporation consisting of persons who are not at
that time parties to the action, suit or proceeding in question ("disinterested
directors"), whether or not a quorum, (b) by a majority vote of a committee of
disinterested directors designated by majority vote of disinterested directors,
whether or not a quorum, (c), if there are no disinterested directors, or if
disinterested directors so direct, by independent legal counsel (who may, to the
extent permitted by law, be regular legal counsel to the Corporation) in a
written opinion, or (d) by the stockholders of the Corporation.

     7.   REMEDIES. The right to indemnification or advances as granted by this
Article shall be enforceable by the Indemnitee in any court of competent
jurisdiction if the Corporation denies such request, in whole or in part, or if
no disposition thereof is made within the 60-day period referred to above in
Section 6. Unless otherwise required by law, the burden of proving that the
Indemnitee is not entitled to indemnification or advancement of expenses under
this Article shall be on the Corporation. Neither the failure of the Corporation
to have made a determination prior to the commencement of such action that
indemnification is proper in the circumstances because the Indemnitee has met
the applicable standard of conduct, nor an actual determination by the
Corporation pursuant to Section 6 that the Indemnitee has not met such
applicable standard of conduct, shall be a defense to the action or create a
presumption that the Indemnitee has not met the applicable standard of conduct.
The Indemnitee's expenses (including attorneys' fees) incurred in connection
with successfully establishing his right to indemnification, in whole or in
part, in any such proceeding shall also be indemnified by the Corporation.

     8.   SUBSEQUENT AMENDMENT. No amendment, termination or repeal of this
Article or of the relevant provisions of the General Corporation Law of Delaware
or any other applicable laws shall affect or diminish in any way the rights of
any Indemnitee to indemnification under the provisions hereof with respect to
any action, suit, proceeding or investigation arising out of or relating to any
actions, transactions or facts occurring prior to the final adoption of such
amendment, termination or repeal.

     9.   OTHER RIGHTS. The indemnification and advancement of expenses provided
by this Article shall not be deemed exclusive of any other rights to which an
Indemnitee seeking indemnification or advancement of expenses may be entitled
under any law (common or statutory), agreement or vote of stockholders or
disinterested directors or otherwise, both as to action in his official capacity
and as to action in any other capacity while holding office for the Corporation,
and shall continue as to an Indemnitee who has ceased to be a director or
officer, and shall inure to the benefit of the estate, heirs, executors and
administrators of the Indemnitee. Nothing contained in this Article shall be
deemed to prohibit, and the Corporation is specifically authorized to enter
into, agreements with officers and directors providing indemnification rights

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and procedures different from those set forth in this Article. In addition, the
Corporation may, to the extent authorized from time to time by its Board of
Directors, grant indemnification rights to other employees or agents of the
Corporation or other persons serving the Corporation and such rights may be
equivalent to, or greater or less than, those set forth in this Article.

     10.  PARTIAL INDEMNIFICATION. If an Indemnitee is entitled under any
provision of this Article to indemnification by the Corporation for some or a
portion of the expenses (including attorneys' fees), judgments, fines or amounts
paid in settlement actually and reasonably incurred by him or on his behalf in
connection with any action, suit, proceeding or investigation and any appeal
therefrom but not, however, for the total amount thereof, the Corporation shall
nevertheless indemnify the Indemnitee for the portion of such expenses
(including attorneys' fees), judgments, fines or amounts paid in settlement to
which the Indemnitee is entitled.

     11.  INSURANCE. The Corporation may purchase and maintain insurance, at its
expense, to protect itself and any director, officer, employee or agent of the
Corporation or another corporation, partnership, joint venture, trust or other
enterprise (including any employee benefit plan) against any expense, liability
or loss incurred by him in any such capacity, or arising out of his status as
such, whether or not the Corporation would have the power to indemnify such
person against such expense, liability or loss under the General Corporation Law
of Delaware.

     12.  MERGER OR CONSOLIDATION. If the Corporation is merged into or
consolidated with another corporation and the Corporation is not the surviving
corporation, the surviving corporation shall assume the obligations of the
Corporation under this Article with respect to any action, suit, proceeding or
investigation arising out of or relating to any actions, transactions or facts
occurring prior to the date of such merger or consolidation.

     13.  SAVINGS CLAUSE. If this Article or any portion hereof shall be
invalidated on any ground by any court of competent jurisdiction, then the
Corporation shall nevertheless indemnify each Indemnitee as to any expenses
(including attorneys' fees), judgments, fines and amounts paid in settlement in
connection with any action, suit, proceeding or investigation, whether civil,
criminal or administrative, including an action by or in the right of the
Corporation, to the fullest extent permitted by any applicable portion of this
Article that shall not have been invalidated and to the fullest extent permitted
by applicable law.

     14.  DEFINITIONS. Terms used herein and defined in Section 145(h) and
Section 145(i) of the General Corporation Law of Delaware shall have the
respective meanings assigned to such terms in such Section 145(h) and Section
145(i).

     15.  SUBSEQUENT LEGISLATION. If the General Corporation Law of Delaware is
amended after adoption of this Article to expand further the indemnification
permitted to Indemnitees, then the Corporation shall indemnify such persons to
the fullest extent permitted by the General Corporation Law of Delaware, as so
amended.

     NINTH. Except as otherwise provided herein, the Corporation reserves the
right to amend, alter, change or repeal any provision contained in this
Certificate of Incorporation, in the manner now or hereafter prescribed by
statute and this Certificate of Incorporation, and all rights conferred upon
stockholders herein are granted subject to this reservation.

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     TENTH. This Article is inserted for the management of the business and for
the conduct of the affairs of the Corporation.

     1.   NUMBER OF DIRECTORS; ELECTION OF DIRECTORS. The number of directors of
the Corporation shall not be less than three. The exact number of directors
within the limitations specified in the preceding sentence shall be fixed from
time to time by, or in the manner provided in, the Corporation's By-Laws.
Election of directors need not be by written ballot, except as and to the extent
provided in the By-Laws of the Corporation.

     2.   CLASSES OF DIRECTORS. The Board of Directors shall be and is divided
into three classes: Class I, Class II and Class III. No one class shall have
more than one director more than any other class. If a fraction is contained in
the quotient arrived at by dividing the designated number of directors by three,
then, if such fraction is one-third, the extra director shall be a member of
Class I, and if such fraction is two-thirds, one of the extra directors shall be
a member of Class I and one of the extra directors shall be a member of Class
II, unless otherwise provided from time to time by resolution adopted by the
Board of Directors.

     3.   TERMS OF OFFICE. Each director shall serve for a term ending on the
date of the third annual meeting following the annual meeting at which such
director was elected; PROVIDED, that each initial director in Class I shall
serve for a term ending on the date of the annual meeting in 2000; each initial
director in Class II shall serve for a term ending on the date of the annual
meeting in 2001; and each initial director in Class III shall serve for a term
ending on the date of the annual meeting in 2002; and PROVIDED FURTHER, that the
term of each director shall be subject to the election and qualification of his
successor and to his earlier death, resignation or removal.

     4.   ALLOCATION OF DIRECTORS AMONG CLASSES IN THE EVENT OF INCREASES OR
DECREASES IN THE NUMBER OF DIRECTORS. In the event of any increase or decrease
in the authorized number of directors, (i) each director then serving as such
shall nevertheless continue as a director of the class of which he is a member
and (ii) the newly created or eliminated directorships resulting from such
increase or decrease shall be apportioned by the Board of Directors among the
three classes of directors so as to ensure that no one class has more than one
director more than any other class. To the extent possible, consistent with the
foregoing rule, any newly created directorships shall be added to those classes
whose terms of office are to expire at the latest dates following such
allocation, and any newly eliminated directorships shall be subtracted from
those classes whose terms of offices are to expire at the earliest dates
following such allocation, unless otherwise provided from time to time by
resolution adopted by the Board of Directors.

     5.   QUORUM; ACTION AT MEETING. A majority of the directors at any time in
office shall constitute a quorum for the transaction of business. In the event
one or more of the directors shall be disqualified to vote at any meeting, then
the required quorum shall be reduced by one for each director so disqualified,
provided that in no case shall less than one-third of the number of directors
fixed pursuant to Section 1 above constitute a quorum. If at any meeting of the
Board of Directors there shall be less than such a quorum, a majority of those
present may adjourn the meeting from time to time. Every act or decision done or
made by a majority of the directors present at a meeting duly held at which a
quorum is present shall be regarded as the act of the Board of Directors unless
a greater number is required by law, by the By-Laws of the Corporation or by
this Certificate of Incorporation.

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     6.   REMOVAL. Directors of the Corporation may be removed only for cause by
the affirmative vote of the holders of at least sixty-six and two-thirds percent
(66 2/3%) of the votes which all the stockholders would be entitled to cast in
any annual election of directors or class of directors.

     7.   VACANCIES. Any vacancy in the Board of Directors, however occurring,
including a vacancy resulting from an enlargement of the board, shall be filled
only by a vote of a majority of the directors then in office, although less than
a quorum, or by a sole remaining director. A director elected to fill a vacancy
shall be elected to hold office until the next election of the class for which
such director shall have been chosen, subject to the election and qualification
of his successor and to his earlier death, resignation or removal.

     8.   STOCKHOLDER NOMINATIONS AND INTRODUCTION OF BUSINESS, ETC. Advance
notice of stockholder nominations for election of directors and other business
to be brought by stockholders before a meeting of stockholders shall be given in
the manner provided by the By-Laws of the Corporation.

     9.   AMENDMENTS TO ARTICLE. Notwithstanding any other provisions of law,
this Certificate of Incorporation or the By-Laws of the Corporation, and
notwithstanding the fact that a lesser percentage may be specified by law, the
affirmative vote of the holders of at least sixty-six and two-thirds percent (66
2/3%) of the votes which all the stockholders would be entitled to cast in any
annual election of directors or class of directors shall be required to amend or
repeal, or to adopt any provision inconsistent with, this Article TENTH.

     ELEVENTH. Stockholders of the Corporation may not take any action by
written consent in lieu of a meeting. Notwithstanding any other provisions of
law, the Certificate of Incorporation or the By-Laws of the Corporation, and
notwithstanding the fact that a lesser percentage may be specified by law, the
affirmative vote of the holders of at least sixty-six and two-thirds percent (66
2/3%) of the votes which all the stockholders would be entitled to cast in any
annual election of directors or class of directors shall be required to amend or
repeal, or to adopt any provision inconsistent with, this Article ELEVENTH.

     TWELFTH. Special meetings of stockholders may be called at any time by only
the Chairman of the Board of Directors, the President or the Board of Directors.
Business transacted at any special meeting of stockholders shall be limited to
matters relating to the purpose or purposes stated in the notice of meeting.
Notwithstanding any other provision of law, this Certificate of Incorporation or
the By-Laws of the Corporation, and notwithstanding the fact that a lesser
percentage may be specified by law, the affirmative vote of the holders of at
least sixty-six and two-thirds percent (66 2/3%) of the votes which all the
stockholders would be entitled to cast in any annual election of directors or
class of directors shall be required to amend or repeal, or to adopt any
provision inconsistent with, this Article TWELFTH.

     THIRTEENTH: IN FURTHERANCE AND NOT IN LIMITATION OF THE POWERS CONFERRED
UPON IT BY THE LAWS OF THE STATE OF DELAWARE, THE BOARD OF DIRECTORS SHALL HAVE
THE POWER TO ADOPT, AMEND, ALTER OR REPEAL THE CORPORATION'S BY-LAWS. THE
AFFIRMATIVE VOTE OF A MAJORITY OF THE DIRECTORS PRESENT AT ANY REGULAR OR
SPECIAL MEETING OF THE BOARD OF DIRECTORS AT WHICH A QUORUM IS PRESENT SHALL BE
REQUIRED TO ADOPT, AMEND,

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ALTER OR REPEAL THE CORPORATION'S BY-LAWS. THE
CORPORATION'S BY-LAWS ALSO MAY BE ADOPTED, AMENDED, ALTERED OR REPEALED BY THE
AFFIRMATIVE VOTE OF THE HOLDERS OF AT LEAST SIXTY-SIX AND TWO-THIRDS PERCENT (66
2/3%) OF THE VOTES WHICH ALL THE STOCKHOLDERS WOULD BE ENTITLED TO CAST IN ANY
ANNUAL ELECTION OF DIRECTORS OR CLASS OF DIRECTORS. Notwithstanding any other
provision of law, this Certificate of Incorporation or the By-Laws of the
Corporation, and notwithstanding the fact that a lesser percentage may be
specified by law, the affirmative vote of the holders of at least sixty-six and
two-thirds percent (66K%) of the votes which all the stockholders would be
entitled to cast in any annual election of directors or class of directors shall
be required to amend or repeal, or to adopt any provision inconsistent with,
this Article THIRTEENTH.

     IN WITNESS WHEREOF, the Corporation has caused its corporate seal to be
affixed hereto and this Certificate of Incorporation to be signed by its
Chairman of the Board, President and Chief Executive Officer this 23rd day of
June, 1999.

                                       STUDENT ADVANTAGE, INC.

                                       By: /s/ Raymond V. Sozzi, Jr.
                                          ------------------------------------
                                          Raymond V. Sozzi, Jr.
                                          Chairman of the Board, President
                                          Chief Executive Officer

                                      -10-<PAGE>
                                                                     Exhibit 4.1

                                    SPSS INC.

                           2002 EQUITY INCENTIVE PLAN

     1.   PURPOSE. The purpose of this 2002 Equity Incentive Plan (the "Plan")
is to further the success of SPSS Inc., a Delaware corporation (hereinafter
called the "Company"), by attracting and retaining Directors, officers, other
key executives, employees and independent contractors of the Company and its
Subsidiaries and to provide to such persons incentives and rewards relating to
the Company's business plans.

     2.   DEFINITIONS. For purposes of this Plan, the following terms shall be
defined as set forth below:

          (a) "Appreciation Right" means a right granted pursuant to Section 8
hereof.

          (b) "Appreciation Right Agreement" means an agreement executed
pursuant to Section 8(a) hereof.

          (c) "Board" means the Board of Directors of the Company.

          (d) "Change in Control" shall be defined, with respect to each
Participant, as such term is defined in the Participant's employment agreement
with the Company, if any. If no such employment agreement exists with respect to
a Participant, the term "Change in Control" shall mean the occurrence of any of
the following events:

              i. Consummation of the acquisition by any person (as such term is
defined in Section 13(d) or 14(d) of the Securities Exchange Act of 1934, as
amended (the "1934 Act")) of beneficial ownership (within the meaning of Rule
l3d-3 promulgated under the 1934 Act) of 40 percent (40%) or more of the
combined voting power of the then outstanding voting securities of the Company;
or

              ii. The individuals who, as of the date hereof, are members of the
Board cease for any reason to constitute a majority of the Board, unless the
election, or nomination for election by the Stockholders of the Company, of any
new director or directors was approved by a vote of a majority of the Board, in
which case such new director or directors shall, for purposes of this Agreement,
be considered as a member or members of the Board; or

              iii. Approval by Stockholders of the Company of (A) a merger or
consolidation of the Company if the Stockholders immediately before such merger
or consolidation do not, as a result of such merger or consolidation, own,
directly or indirectly, more than 60 percent (60%) of the combined voting power
of the then outstanding voting securities of the entity resulting from such
merger or consolidation in substantially the same proportion as their ownership
of the combined voting power of the voting securities of the Company outstanding
immediately before such merger or consolidation; or (B) a complete liquidation
or dissolution, or an agreement for the sale or other disposition, of all or
substantially all of the assets of the Company.

<PAGE>

Notwithstanding the foregoing, a Change in Control shall not be deemed to occur
solely because 40 percent (40%) or more of the combined voting power of the then
outstanding securities is acquired by (i) a trustee or other fiduciary holding
securities under one or more employee benefit plans maintained for employees of
the Company, or (ii) any corporation that, immediately prior to such
acquisition, is owned directly or indirectly by the Stockholders of the Company
in the same proportion as their ownership of stock of the Company immediately
prior to such acquisition.

          (e) "Code" means the Internal Revenue Code of 1986, as amended from
time to time.

          (f) "Common Shares" means shares of common stock of the Company, $0.01
par value per share, or any security into which such Common Shares may be
changed by reason of any transaction or event of the type referred to in Section
4(c).

          (g) "Compensation Committee" means a committee appointed by the Board
comprised solely of two or more Non-Employee Directors, each of whom shall be a
disinterested person within the meaning of Rule 16b-3.

          (h) "Date of Grant" means the date determined in accordance with the
Board's authorization on which a grant of Option Rights, Appreciation Rights, or
Restricted Shares, becomes effective.

          (i) "Director" means a member of the Board.

          (j) "Exchange Act" means the Securities Exchange Act of 1934.

          (k) "Incentive Stock Option" means an Option Right granted pursuant to
Section 6 hereof that is intended to qualify as an "incentive stock option" as
that term is defined in Section 422 of the Code or any successor provision and
which conforms to the applicable provisions of Section 422 of the Code or any
successor provision.

          (l) "Market Value", as applied to any date, means the price per share
of the Common Shares in an amount equal to the closing price of the last sale of
the Common Shares as reported by the Nasdaq National Market or the principal
securities exchange or automated quotation system on which Common Shares were
sold on the date when the Market Value per Common Share is to be determined or,
if the date is a date on which the Common Shares did not trade, the closing
price on the immediately preceding day on which the stock traded.

          (m) "Non-Employee Director" shall have the meaning ascribed to such
term in Rule 16b-3.

          (n) "Nonqualified Stock Option" means an Option Right other than an
Incentive Stock Option.

          (o) "Optionee" means the optionee named in an Option Agreement with
the Company.

          (p) "Option Agreement" means an agreement executed pursuant to Section
6 hereof.

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<PAGE>

          (q) "Option Price" means the purchase price payable on exercise of an
Option Right.

          (r) "Option Right" means the right to purchase Common Shares granted
pursuant to Section 6.

          (s) "Participant" means a person who is approved by the Board to
receive benefits under this Plan and who is at the time an officer, executive,
Director or other employee (including, without limitation, officers and
directors who are employees) or independent contractor of the Company or any one
or more of its Subsidiaries, or who has agreed to commence serving in any of
such capacities.

          (t) "Restricted Shares" means Common Shares issued pursuant to Section
9 as to which neither the substantial risk of forfeiture nor the prohibition on
transfers referred to in Section 9 has expired.

          (u) "Restricted Share Agreement" means an agreement executed pursuant
to Section 9(a) hereof.

          (v) "Rule 16b-3" means rule 16b-3 promulgated under the Exchange Act
(the "Exchange Act") (or any successor rule substantially to the same effect),
as in effect from time to time.

          (w) "Spread" means the excess of the Market Value per Common Share of
the Common Shares on the date when the Appreciation Right is exercised, or on
the date when Option Rights are surrendered in payment of the Option Price of
other Option Rights, over the Option Price provided for in the related Option
Right.

          (x) "Stockholders" shall mean the owners of the issued and outstanding
Common Shares of SPSS.

          (y) "Subsidiary" means any corporation with respect to which the
Company directly or indirectly owns stock possessing 50% or more of the voting
power as described in Section 424(f) of the Code.

     3.   PLAN ADMINISTRATION.

          (a) Administration. This Plan will be administered by the Board. The
Board may, from time to time, delegate all or any part of its authority under
this Plan to the Compensation Committee. When used in this Plan, the term
"Board" shall mean the Board or the Compensation Committee, if the Board has
delegated the applicable power to the Compensation Committee pursuant to this
Section 3(a). Appreciation Rights and Option Rights may be granted only by the
Compensation Committee.

          (b) Authority of the Board.

              i. The Board will take such actions as are required to be taken by
it hereunder, may take the actions permitted to be taken by it hereunder, and
will have the authority, subject to the provisions of the Plan, to establish,
adopt and revise such rules and regulations relating to the Plan as it may deem
necessary or advisable for the administration of the Plan. The Board's decisions
and determinations under the Plan need not be uniform and may be made
selectively among Participants,

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<PAGE>

whether or not such Participants are similarly situated. Each determination,
interpretation or other action made or taken by the Board pursuant to the
provisions of the Plan or any agreement, notification, or document evidencing
the grant of an Option Right, Appreciation Right or Restricted Share will be
conclusive and binding for all purposes and on all persons, including, without
limitation, the Company and its Subsidiaries, the Stockholders, the Compensation
Committee, the Board and each of its respective members, the directors, officers
and employees of the Company and its Subsidiaries, and the Participants and
their respective successors in interest. Without limiting the generality or
effect of any provision of the Certificate of Incorporation of the Company, no
member of the Board will be liable for any action or determination made in good
faith with respect to the Plan or any Option Right, Appreciation Right or
Restricted Share granted under the Plan.

              ii. The provisions of Sections 6, 8 and 9 will be interpreted as
authorizing the Board, in taking any action under or pursuant to this Plan, to
take any action it determines in its sole discretion to be appropriate subject
only to the express limitations therein contained and no authorization in any
such Section or other provision of this Plan is intended or may be deemed to
constitute a limitation on the authority of the Board.

              iii. With the consent of the Participant affected thereby, the
Board may amend or modify the terms of any outstanding Option Right,
Appreciation Right or Restricted Share in any manner, provided that the amended
or modified terms are permitted by the Plan as then in effect. Without limiting
the generality of the foregoing sentence, the Board may, with the consent of the
Participant affected thereby, modify the exercise price, number of shares or
other terms and conditions of an Option Right, extend the term of an Option
Right, accelerate the exercisability or vesting or otherwise terminate any
restrictions relating to an Option Right, accept the surrender of any
outstanding Option Right, or, to the extent not previously exercised or vested,
authorize the grant of new Option Rights in substitution for surrendered Option
Rights.

              iv. The existence of this Plan or any right granted or other
action taken pursuant hereto will not affect the authority of the Board or the
Company to take any other action, including in respect of the grant or award of
any option, security, or other right or benefit, whether or not authorized by
this Plan, subject only to limitations imposed by applicable law as from time to
time applicable thereto.

     4.   SHARES AVAILABLE UNDER THE PLAN.

          (a) Authorized Number of Common Shares. Subject to adjustment as
provided in Section 4(c) hereof:

              i. The number of Common Shares that may be issued or transferred
under this Plan upon the exercise of Option Rights that qualify as Incentive
Stock Options may not exceed a maximum of 500,000.

              ii. The number of Common Shares that may be issued or transferred
under this Plan upon the exercise of Option Rights that qualify as Nonqualified
Stock Options, Appreciation Rights or as Restricted Shares and released from
substantial risks of forfeiture thereof, may not exceed a maximum of 500,000.

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<PAGE>

Common Shares issued under this Plan may be shares of original issuance or
treasury shares or a combination of the foregoing.

          (b) Reuse of Common Shares. If any Common Shares subject to Option
Rights, or other rights to acquire Common Shares pursuant to this Plan, expire,
terminate or are cancelled without having been exercised in full, the number of
Common Shares subject to such Option Right or other right, but as to which such
Option Right or other right was not exercised prior to its expiration,
termination or cancellation, may again be optioned, granted or awarded
hereunder, subject to the limitations set forth in Section 4(a).

          (c) Adjustments. If the Board determines that (a) any stock dividend,
stock split, combination of shares, recapitalization, or other change in the
capital structure of the Company, (b) any merger, consolidation, spin-off,
split-off, spin-out, split-up, reorganization, partial or complete liquidation,
or other distribution of assets or issuance of rights or warrants to purchase
securities, or (c) any other corporate transaction or event having an effect
similar to any of the foregoing, would result in the dilution or enlargement of
the rights of Participants, then the Board may make or provide for adjustments
in (i) the number of shares specified in Section 4(a) as the Board may determine
is appropriate to reflect any transaction or event described in this Section
4(c), or (ii) the number of Common Shares covered by outstanding Option Rights
or Appreciation Rights granted hereunder, the prices per share applicable to
such Option Rights and Appreciation Rights and the kind of shares covered
thereby. Notwithstanding the foregoing, any adjustment which by reason of this
Section 4(c) is not required to be made currently will be carried forward and
taken into account in any subsequent adjustment. In the event of any such
transaction or event, the Board may provide in substitution for any or all
outstanding awards under this Plan such alternative consideration as it may
determine to be equitable in the circumstances and may require in connection
therewith the surrender of all awards so replaced.

     5.   ELIGIBILITY. Option Rights, Appreciation Rights and Restricted Shares
may be granted under the Plan to those Participants as the Board from time to
time selects.

     6.   OPTION RIGHTS. The Board may from time to time authorize the grant to
Participants of Option Rights upon such terms and conditions as it may determine
in accordance with the following provisions:

          (a) Form of Option Rights. Option Rights granted under this Plan may
be (i) Incentive Stock Options, (ii) Nonqualified Stock Options, or (iii) a
combination of the foregoing. An Incentive Stock Option may be granted only to a
Participant who, at the time the Incentive Stock Option is granted, is approved
by the Board to receive an Incentive Stock Option and, at the time, is an
employee of the Company or of one or more of its Subsidiaries. An Incentive
Stock Option may be granted only as permitted by the Code and pursuant to the
conditions set forth in this Section 6 and Section 7 hereto.

          (b) Option Agreements. Each grant of Option Rights will be evidenced
by an Option Agreement executed on behalf of the Company by any officer,
director, or, if authorized by the Board, employee of the Company and delivered
to the Optionee, containing such terms and provisions as the Board may approve,
except that in no event will any such Option Agreement include any provision
prohibited by the express terms of this Plan. The Option Agreement shall be
consistent with the form of

                                       5
<PAGE>

Option Agreement adopted by the Board and amended from time to time, for the
purpose of granting Option Rights. Option Agreements evidencing Incentive Stock
Options shall contain such terms and conditions as may be necessary to meet the
applicable provisions of Section 422 of the Code.

          (c) Option Grants.

              i. Discretionary Grants. A Participant, other than a Non-Employee
Director who shall receive grants exclusively pursuant to Section 6(c)(ii)
hereof, may be granted one or more Option Rights under the Plan, and such Option
Rights will be subject to such terms and conditions, consistent with the other
provisions of the Plan, as are determined by the Board in its sole discretion.
For each grant of an Option Right, the Board will specify (A) the number of
Common Shares to which the grant pertains and (B) whether the grant consists of
Incentive Stock Options, Nonqualified Stock Options or both Incentive Stock
Options and Nonqualified Stock Options. Notwithstanding the foregoing, no
Participant may receive, in any single calendar year, a grant of an Option Right
to purchase more than 150,000 Common Shares.

              ii. Formula Grants. An Option Right to purchase 7,500 Common
Shares shall be automatically granted to each Non-Employee Director on an annual
basis with each such grant being effective as of the first business day of each
calendar year. Notwithstanding any other provision of this Plan relating to the
discretion of the Board to determine the terms of the Option Rights granted
pursuant hereto, each Option Right granted pursuant to this Section 6(c)(ii)
shall (A) be granted with an exercise price equal to the Market Value on the
date of grant, (B) be a Nonqualified Stock Option and (C) vest in full
immediately upon the date of grant.

          (d) Option Exercise Price.

              i. Incentive Stock Options. The per share price to be paid by the
Participant at the time an Incentive Stock Option is exercised will be
determined by the Board in its sole discretion at the Date of Grant; provided,
however, that such price will not be less than (i) 100% of the Market Value of
one Common Share on the Date of Grant, or (ii) 110% of the Market Value of one
Common Share on the Date of Grant if, at that time the Option Right is granted,
the Participant owns, directly or indirectly (as determined pursuant to Section
424(d) of the Code), more than 10% of the total combined voting power of all
classes of stock of the Company or any subsidiary or parent corporation of the
Company (within the meaning of Sections 424(f) and 424(e), respectively, of the
Code).

              ii. Nonqualified Stock Options. The per share price to be paid by
the Participant at the time a Nonqualified Stock Option is exercised will be
determined by the Board in its sole discretion at the Date of Grant; provided,
however, that such price will not be less than 85% of the Market Value of one
Common Share on the Date of Grant.

          (e) Term of Option Rights.

              i. Incentive Stock Options. The period during which an Incentive
Stock Option may be exercised will be fixed by the Board in its sole discretion
at the time such Option Right is granted; provided, however, that in no event
will such period exceed ten (10) years from its Date of Grant or, in the case of
a Participant who owns, directly or indirectly (as determined pursuant to
Section 424(d) of the Code), more than 10% of the total combined voting power of
all classes of stock of the

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<PAGE>

Company or any subsidiary or parent corporation of the Company (within the
meaning of Sections 424(f) and 424(e), respectively, of the Code), five (5)
years from its Date of Grant.

              ii. Nonqualified Stock Options. The period during which a
Nonqualified Stock Option may be exercised will be fixed by the Board in its
sole discretion at the time such Option Right is granted; provided, however,
that in no event will such period exceed ten (10) years from its Date of Grant.

          (f) Exercise of Options. Each grant of an Option Right will specify
the period or periods of continuous service by the Optionee with the Company or
any Subsidiary which is necessary before the Option Right or installments
thereof will vest and become exercisable and may provide for the earlier
exercise of such Option Right in the event of a Change in Control or other
event. To the extent that the right to purchase Common Shares has accrued
thereunder, an Option Right may be exercised from time to time by written notice
to the Company, in accordance with the procedures set forth in the Option
Agreement.

          (g) Payment of Exercise Price.

              i. Each grant will specify whether the Option Price is payable (A)
in cash, (B) by the actual or constructive transfer to the Company of
nonforfeitable, unrestricted Common Shares already owned by the Optionee (or
other consideration authorized pursuant to Section 6(g)(ii)) having an actual or
constructive value as of the time of exercise as determined by the Board or in
accordance with the applicable Option Agreement referred to in Section 6(b),
equal to the total Option Price, (C) by having the Company reduce the number of
Common Shares distributed to the Optionee by a number of Common Shares with a
Market Value per Common Share, as of the date of exercise, equal to the Option
Price of the Common Shares, (D) by deferred payment of the full purchase price
of the Common Shares from the proceeds of a sale, through a bank or broker, on
the exercise date of some or all of the Common Shares underlying the Option
Right to which such exercise relates, or (E) by a combination of such methods of
payment. In connection with a constructive transfer pursuant to Section
6(g)(i)(B) hereof, a Participant may provide an attestation letter in form
acceptable to the Company requesting that the Company issue and transfer to the
Participant, in full satisfaction of such exercise, Common Shares having a value
net of the exercise price and any applicable withholding taxes.

              ii. The Board may determine, at or after the Date of Grant, that
payment of the Option Price of any option (other than an Incentive Stock Option)
may also be made in whole or in part in the form of Restricted Shares or other
Common Shares that are forfeitable or subject to restrictions on transfer, or
other Option Rights (based on the Spread on the date of exercise). Unless
otherwise determined by the Board at or after the Date of Grant, whenever any
Option is exercised in whole or in part by means of any of the forms of
consideration specified in this Section 6(g), the Common Shares received upon
the exercise of the Option Rights will be subject to such risk of forfeiture or
restrictions on transfer as may correspond to any that apply to the
consideration surrendered, but only to the extent of (i) the number of shares
surrendered in payment of the Option Price or (ii) the Spread of any
unexercisable portion of Option Rights surrendered in payment of the Option
Price.

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<PAGE>

              iii. Any grant may provide for deferred payment of the Option
Price from the proceeds of sale through a bank or broker on the exercise date of
some or all of the shares to which such exercise relates.

          (h) Reload Policy. In the event that a Participant serving in a
management position at the Company tenders by attestation Common Shares in
payment or partial payment of either the Option Price or any withholding taxes,
additional Option Rights may be granted to such Participant, subject to Board
approval. The number of additional Option Rights shall equal the number of
Common Shares constructively tendered in payment or partial payment of either
the Option Price or any withholding taxes.

          (i) Successive Grants. Successive grants may be made to the same
Participant whether or not any Option Rights previously granted to such
Participant remain unexercised.

          (j) Post-Termination Exercises. The Board shall establish and set
forth in each Option Agreement that evidences an Option Right whether the Option
will continue to be exercisable, and the terms and conditions of such exercise,
if an Optionee ceases to be employed by, or to provide services to, the Company
or its Subsidiaries, which provisions may be waived by the Board at any time.

     7.   ADDITIONAL INCENTIVE STOCK OPTION LIMITATIONS.

          (a) Dollar Limitation. To the extent the aggregate Market Value
(determined as of the Date of Grant) of Common Shares with respect to which
Incentive Stock Options are exercisable for the first time during any calendar
year (under the Plan and all other stock option plans of the Company) exceeds
$100,000, such portion in excess of $100,000 shall be treated as a Nonqualified
Stock Option. In the event the Optionee holds two or more such Options that
become exercisable for the first time in the same calendar year, such limitation
shall be applied on the basis of the order in which such Options are granted.

          (b) Eligible Employees. Individuals who are not employees of the
Company or one of its parent corporations or subsidiary corporations may not be
granted Incentive Stock Options. For purposes of this Section 7(b), "parent
corporation" and "subsidiary corporation" shall have the meanings attributed to
those terms for purposes of Section 424(e) and 424(f) of the Code.

          (c) Exercisability. An Option designated as an Incentive Stock Option
must be exercised within three months after termination of employment for
reasons other than death, except that, in the case of termination of employment
due to disability, as defined in Section 22(e)(3), such Option must be exercised
within one year after such termination. In the case of termination of employment
due to the death of the employee, such Option must be exercised within one year
after such termination. Employment shall not be deemed to continue beyond the
first 90 days of a leave of absence unless the Optionee's reemployment rights
are guaranteed by statute or contract.

          (d) Taxation of Incentive Stock Options. In order to obtain certain
tax benefits afforded to Incentive Stock Options under Section 422 of the Code,
the Optionee must hold the shares issued upon the exercise of an Incentive Stock
Option for two years after the Date of Grant of the Incentive Stock Option and
one year from the date of exercise. An Optionee may be subject to the
alternative minimum tax at the time of exercise of an Incentive Stock Option.
The Board may require an

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Optionee to give the Company prompt notice of any disposition of shares acquired
by the exercise of an Incentive Stock Option prior to the expiration of such
holding periods.

     8.   APPRECIATION RIGHTS. The Board may also authorize the grant to any
Optionee of Appreciation Rights in respect of Option Rights granted hereunder.
An Appreciation Right will be a right of the Optionee, exercisable by surrender
of the related Option Right or in accordance with the applicable agreement
referred to in Section 8(a), to receive from the Company an amount, as
determined by the Board, which will be expressed as a percentage of the Spread
at the time of exercise. Each such grant will be in accordance with the
following provisions:

          (a) Appreciation Right Agreement. Each grant of Appreciation Rights
will be evidenced by an Appreciation Right Agreement executed on behalf of the
Company by an officer, director, or, if authorized by the Board, employee of the
Company and delivered to and accepted by the Optionee, which agreement will
describe such Appreciation Rights, identify the related Option Rights, state
that such Appreciation Rights are subject to all the terms and conditions of
this Plan, and contain such other terms and provisions as the Board may approve,
except that in no event will such Appreciation Right Agreement include any
provision prohibited by the express terms of this Plan. The Appreciation Right
Agreement shall be consistent with the form of Appreciation Right Agreement
adopted by the Board and amended from time to time, for the purpose of granting
Appreciation Rights.

          (b) Terms of Grant.

              i. Any grant may provide that the amount payable on exercise of an
Appreciation Right may be paid by the Company in cash, in Common Shares, or in
any combination thereof and may either grant to the Optionee or retain in the
Board the right to elect among those alternatives.

              ii. Any grant may specify that the amount payable on exercise of
an Appreciation Right may not exceed a maximum specified by the Board as of the
Date of Grant.

              iii. Any grant may specify waiting periods before exercise and
permissible exercise dates or periods and will provide that no Appreciation
Right may be exercised except at a time when the related Option Right is also
exercisable and at a time when the Spread is positive.

              iv. Any grant may specify that such Appreciation Right may be
exercised only in the event of a Change in Control or other event.

              v. Any grant may provide that, in the event of a Change in
Control, then any such Appreciation Right will automatically be deemed to have
been exercised by the Optionee, the related Option Right will be deemed to have
been surrendered by the Optionee and will be cancelled, and the Company
forthwith upon the consummation thereof will pay to the Optionee in cash an
amount equal to the Spread at the time of such consummation.

     9.   RESTRICTED SHARES. The Board may also authorize the issuance or
transfer of Restricted Shares to Participants in accordance with the following
provisions:

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<PAGE>

          (a) Restricted Share Agreement. Each issuance or transfer of
Restricted Shares will be evidenced by a Restricted Share Agreement executed on
behalf of the Company by any officer, director, or, if authorized by the Board,
employee of the Company and delivered to and accepted by the Participant and
containing such terms and provisions as the Board may approve, except that in no
event will any such Restricted Share Agreement include any provision prohibited
by the express terms of the Plan. The Restricted Share Agreement shall be
consistent with the form of Restricted Share Agreement adopted by the Board and
amended from time to time, for the purpose of issuing Restricted Shares.

          (b) Share Certificates. All certificates representing Restricted
Shares will be held in custody by the Company until all restrictions thereon
have lapsed, together with a stock power executed by the Participant in whose
name such certificates are registered, endorsed in blank and covering
determination by the Board that an event causing the forfeiture of the
Restricted Shares has occurred.

          (c) Participant Rights. Each such issuance or transfer will constitute
an immediate transfer of the ownership of Common Shares to the Participant in
consideration of the performance of services, entitling such Participant to
voting, dividend, and other ownership rights, but subject to the substantial
risk of forfeiture and restrictions on transfer provided in Section 9(e) below.

          (d) Consideration. Each such issuance or transfer may be made without
additional consideration.

          (e) Substantial Risk of Forfeiture and Restrictions.

              i. Each such issuance or transfer will provide that the Restricted
Shares covered thereby will be subject, except (if the Board so determines) in
the event of a Change in Control or other event specified in the Restricted
Share Agreement, for a period to be determined by the Board at the Date of
Grant, to a "substantial risk of forfeiture" within the meaning of Section 83 of
the Code.

              ii. Each such issuance or transfer will provide that during the
period for which such substantial risk of forfeiture is to continue, the
transferability of the Restricted Shares will be prohibited or restricted in the
manner and to the extent prescribed in or pursuant to the Restricted Share
Agreement, (which restrictions may include, without limitation, rights of
repurchase or first refusal or provisions subjecting the Restricted Shares to a
continuing substantial risk of forfeiture in the hands of any transferee).

     10.  TRANSFERABILITY.

          (a) No Option Right or Appreciation Right granted, issued, or
transferred under this Plan will be transferable by a Participant other than by
will or the laws of descent and distribution except (in the case of a
Participant who is not a Director or officer of the Company) to a fully
revocable trust of which the Optionee is treated as the owner for federal income
tax purposes. Option Rights and Appreciation Rights will be exercisable during
the Optionee's life only by him or by his guardian or legal representative. The
Board may impose additional restrictions on transfer as well.

          (b) The Board may specify at the Date of Grant that part or all of the
Common Shares that are (i) to be issued or transferred by the Company upon the
exercise of Option Rights or

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<PAGE>

Appreciation Rights or (ii) no longer subject to the substantial risk of
forfeiture and restrictions on transfer referred to in Section 9(e), will be
subject to further restrictions on transfer.

     11.  FRACTIONAL SHARES. The Company will not be required to issue any
fractional Common Shares pursuant to this Plan. The Board may provide for the
elimination of fractions and for the settlement of fractions in cash.

     12.  WITHHOLDING TAXES. To the extent that the Company is required to
withhold federal, state, local, or foreign taxes in connection with any payment
made or benefit realized by a Participant or other person under this Plan, and
the amounts available to the Company for such withholding are insufficient, it
will be a condition to the receipt of such payment or the realization of such
benefit that the Participant or such other person make arrangements satisfactory
to the Company for payment of the balance of such taxes required to be withheld,
which arrangements may include relinquishment of a portion of such benefit.

     13.  AMENDMENTS; CANCELLATIONS; MODIFICATIONS.

          (a) Board Amendments. The Board, in its sole discretion, may amend,
change or modify this Plan in such respects as the Board shall deem advisable,
including, without limitation, amendments increasing the total number of Common
Shares that may be issued or transferred under Section 4(a)(ii) hereof upon the
exercise of Option Rights that qualify as Nonqualified Stock Options,
Appreciation Rights or as Restricted Shares and released from substantial risks
of forfeiture thereof; provided, however, that the Board may not amend the Plan
in any manner which would prevent an Option Right intended to qualify as an
Incentive Stock Option from so qualifying.

          (b) Board and Stockholder Amendments. To the extent required for
compliance with Section 422 of the Code or any applicable law or regulation,
both the Board and a majority of the Stockholders of the Company present in
person or by proxy at a meeting of the Company's Stockholders and entitled to
vote generally in the election of directors must approve any amendment (i)
increasing the total number of Common Shares that may be issued or transferred
under Section 4(a)(i) hereof upon the exercise of Option Rights that qualify as
Incentive Stock Options or (ii) otherwise requiring Stockholder approval under
any applicable law or regulation.

          (c) Cancellations. The Board may, with the concurrence of the affected
Optionee, cancel any agreement evidencing Option Rights or any other award
granted under this Plan. In the event of such cancellation, the Board may
authorize the granting of new Option Rights or other awards hereunder (which may
or may not cover the same number of Common Shares which had been the subject of
the prior award) in such manner, at such option price, and subject to such other
terms, conditions and discretions as would have been applicable under this Plan
had the canceled Option Rights or other award not been granted.

          (d) Modifications. In case of termination of employment by reason of
death, disability or normal or early retirement, or in the case of hardship or
other special circumstances, of a Participant who holds an Option Right or
Appreciation Right not immediately exercisable in full or any Restricted Shares
as to which the substantial risk of forfeiture or the prohibition or restriction
on transfer has not lapsed, or who holds Common Shares subject to any transfer
restriction imposed pursuant to Section 10(b), the Board may take such action as
it deems equitable in the circumstances or in the best

                                       11
<PAGE>

interests of the Company including without limitation waiving or modifying any
other limitation or requirement under any such award.

     14.  MISCELLANEOUS.

          (a) Continued Employment or Service. This Plan will not confer upon
any Participant any right with respect to continuance of employment or other
service with the Company or any Subsidiary, nor will it interfere in any way
with any right the Company or any Subsidiary would otherwise have to terminate
or modify the terms of such Participant's employment or other service at any
time.

          (b) Non-Exclusivity of the Plan. Nothing contained in the Plan is
intended to amend, modify or rescind any previously approved compensation plans
or programs entered into by the Company. The Plan will be construed to be in
addition to any and all such other plans or programs. Neither the adoption of
the Plan nor the submission of the Plan to the Stockholders for approval will be
construed as creating any limitations on the power of authority of the Board to
adopt such additional or other compensation arrangements as the Board may deem
necessary or desirable.

          (c) Severability. To the extent that any provision of this Plan would
prevent any Option Right that was intended to qualify an Incentive Stock Option
from qualifying as such, that provision will be null and void with respect to
such Option Right, but will remain in effect for other Option Rights and there
will be no further effect on any provision of this Plan.

          (d) Governing Law. This Plan will be governed by and construed in
accordance with the laws of the State of Delaware without giving effect to the
principles of conflict of laws thereof. If any provision of this Plan is held to
be invalid or unenforceable, no other provision of this Plan will be affected
thereby.

          (e) Effective Date. The Plan shall be effective upon adoption by the
Board, but the Plan shall be void unless it is approved by the Stockholders
within twelve (12) months after the date the Plan is adopted by the Board.
Subject to the foregoing condition, Option Rights, Appreciation Rights and
Restricted Shares may be granted pursuant to the Plan from time to time within
the period commencing upon adoption of the Plan by the Board and ending ten (10)
years after the earlier of such adoption or the approval of the Plan by the
Stockholders.

                                       12

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