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                                                                EXHIBIT 10.37

                         PERFORMANCE FOOD GROUP COMPANY
                            2005 CASH INCENTIVE PLAN

1.       PURPOSE OF THE PLAN.

         The purpose of the Plan is to advance the interests of the Company and
its shareholders by providing incentives in the form of cash bonus awards to
certain executives of the Company and its Subsidiaries. The Plan is intended to
enable the Company to attract and retain appropriate executive talent and to
motivate such officers to manage and grow the Company's business and to attain
the performance goals articulated under the Plan. This Plan shall be
administered pursuant to the Performance Food Group Company 2003 Equity
Incentive Plan; it is the intention of the Company that all Awards hereunder to
Covered Officers shall qualify for the "performance-based exception" to the
deduction limitation imposed by Section 162(m) of the Code. All provisions
hereof shall be interpreted accordingly. Capitalized terms not otherwise defined
herein shall have the meaning set forth in the 2003 Equity Incentive Plan.

2.       DEFINITIONS.

         The following capitalized terms used in the Plan have the respective
meanings set forth in this Section:

         (a) "AWARD" means a cash bonus award granted pursuant to the Plan.

         (b) "BOARD" means the Board of Directors of the Company.

         (c) "CODE" means the Internal Revenue Code of 1986, as amended, or any
successor thereto.

         (d) "COMMITTEE" means the Compensation Committee of the Board, or any
successor thereto or any other committee designated by the Board to assume the
obligations of the Committee hereunder.

         (e) "COMPANY" means Performance Food Group Company, a Tennessee
corporation, and its Subsidiaries.

         (f) "EFFECTIVE DATE" means the date on which the Plan takes effect in
accordance with Section 13 of the Plan.

         (g) "PARTICIPANT" means an employee of the Company or any of its
Subsidiaries who is selected by the Committee to participate in the Plan
pursuant to Section 4 of the Plan.

         (h) "PERFORMANCE PERIOD" means the Company's 2005 fiscal year or any
portion thereof designated by the Committee.

         (i) "PLAN" means the Performance Food Group Company 2005 Cash Incentive
Plan.

         (j) "SUBSIDIARY" means a subsidiary corporation, as defined in Section
424(f) of the Code (or any successor section thereto).

3.       ADMINISTRATION.

         The Plan shall be administered by the Committee. The Committee shall
have the authority to select the employees to be granted Awards under the Plan,
to determine the size and terms of an Award (subject to the limitations imposed
on Awards in Section 5 below), to modify the terms of any Award that has been
granted, to determine the time when Awards will be made, the amount of any
payments pursuant to such Awards, and the Performance Period to which they
relate, to establish performance objectives in respect of such Performance
Periods and to determine whether such performance objectives were attained. The
Committee is authorized to interpret the

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Plan, to establish, amend and rescind any rules and regulations relating to the
Plan, and to make any other determinations that it deems necessary or desirable
for the administration of the Plan. The Committee may correct any defect or
omission or reconcile any inconsistency in the Plan in the manner and to the
extent the Committee deems necessary or desirable. Any decision of the Committee
in the interpretation and administration of the Plan, as described herein, shall
lie within its sole and absolute discretion and shall be final, conclusive and
binding on all parties concerned. Determinations made by the Committee under the
Plan need not be uniform and may be made selectively among Participants, whether
or not such Participants are similarly situated. The Committee shall have the
right to deduct from any payment made under the Plan any federal, state, local
or foreign income or other taxes required by law to be withheld with respect to
such payment. The Committee may delegate to one or more employees of the Company
or any of its Subsidiaries, including, but not limited to the Company's Chief
Executive Officer, the authority to take actions on its behalf pursuant to the
Plan; provided, however, only the Committee may determine compensation awards to
executive officers.

4.       ELIGIBILITY AND PARTICIPATION.

         The Committee shall determine the executive officers and, upon the
recommendation of the Chief Executive Officer, such other persons who shall be
Participants for the Performance Period. Participants shall be selected from
among the employees of the Company and any of its Subsidiaries. The designation
of Participants may be made individually or by groups or classifications of
employees, as the Committee deems appropriate.

5.       AWARDS.

         (a) Performance Goals. Awards under the Plan shall be conditioned on
the attainment of written performance goals which may be corporate and/or
individual goals. Performance goals shall be recommended by the Chief Executive
Officer and determined and approved by the Committee for the Performance Period.
The Committee shall determine whether and to what extent each performance goal
has been met. In determining whether and to what extent a performance goal has
been met, the Committee shall consider the recommendation of the Chief Executive
Officer (other than with respect to his Award) and may consider such other
matters as the Committee deems appropriate.

         (b) Weighting of Goals. The percentage of any Award payable pursuant to
the Plan shall be based on the weights assigned to the applicable performance
goal. Unless determined otherwise by the Committee, in the case of multiple
individual performance goals, each such goal shall be given equal weight.

         (c) Target Bonus. The Committee shall determine and specify a target
bonus amount to be payable pursuant to an Award for each Participant.

         (d) Amount Payable. The amount payable pursuant to an Award shall be
determined by the Committee in its sole discretion based on the applicable
target bonus amount, the prescribed weighting of the performance goals, and the
Committee's determination of whether and to what extent each applicable
performance goal has been met. The Committee shall establish a threshold of
operating profit (excluding equity award expense; results of operations for
entities acquired or disposed of during the year; and the effect of other
non-recurring gains or losses, as determined in the sole discretion of the
Committee) for the Company below which no Award will be paid.

         (e) Payment. The amount of the Award payable as determined by the
Committee for the Performance Period shall be paid to the participant at such
time as determined by the Committee in its sole discretion after the end of the
Performance Period. The Committee shall have the discretion to decrease, but not
increase, the amount of any payment otherwise payable pursuant to an Award based
on such factors as it shall deem appropriate, but will consider the
recommendation of the Chief Executive Officer prior to making any such
determination.

         (f) Termination of Employment. If a Participant dies, retires, is
assigned to a different position or is granted a leave of absence, or if the
Participant's employment is otherwise terminated (except with cause by the
Company, as determined by the Committee in its sole discretion) during a
Performance Period, a pro rata share of the Participant's award based on the
period of actual participation may, in the Committee's sole discretion, be paid
to the Participant after the end of the Performance Period if it would have
become earned and payable had the Participant's employment status not changed.

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6.       AMENDMENTS OR TERMINATION.

         The Committee may amend, alter or discontinue the Plan, but no
amendment, alteration or discontinuation shall be made which would impair any of
the rights or obligations under any Award theretofore granted to a Participant
under the Plan without such Participant's consent; provided, however, that the
Committee may amend the Plan in such manner as it deems necessary to permit the
granting of Awards meeting the requirements of any applicable law, rule or
regulation.

7.       NO RIGHT TO EMPLOYMENT.

         Neither the Plan nor any action taken hereunder shall be construed as
giving any Participant or other person any right to continue to be employed by
or perform services for the Company or any Subsidiary, and the right to
terminate the employment of or performance of services by any Participant at any
time and for any reason is specifically reserved to the Company and its
Subsidiaries.

8.       NONTRANSFERABILITY OF AWARDS.

         An Award shall not be transferable or assignable by the Participant
other than by will or by the laws of descent and distribution.

9.       OFFSET OF AWARDS.

         Notwithstanding anything to the contrary herein, the Committee, in its
sole discretion, may reduce any amounts otherwise payable to any Participant
hereunder in order to satisfy any liabilities owed to the Company or any of its
Subsidiaries by the Participant.

10.      ADJUSTMENTS UPON CERTAIN EVENTS.

         In the event of any material change in the business assets, liabilities
or prospects of the Company, any division or any Subsidiary, the Committee in
its sole discretion and without liability to any person may make such
adjustment, if any, as it deems to be equitable as to any affected terms of
outstanding Awards.

11.      MISCELLANEOUS PROVISIONS.

         The Company is the sponsor and legal obligor under the Plan and shall
make all payments hereunder, other than any payments to be made by any of the
Subsidiaries (in which case payment shall be made by such Subsidiary, as
appropriate). The Company shall not be required to establish any special or
separate fund or to make any other segregation of assets to ensure the payment
of any amounts under the Plan, and the Participants' rights to the payment
hereunder shall be no greater than the rights of the Company's (or Subsidiary's)
unsecured creditors. All expenses involved in administering the Plan shall be
borne by the Company.

12.      CHOICE OF LAW.

         The Plan shall be governed by and construed in accordance with the laws
of the State of Tennessee applicable to contracts made and to be performed in
the State of Tennessee.

13.      EFFECTIVENESS OF THE PLAN.

         The Plan shall be effective as of the date of its adoption by the
Committee.<PAGE>

                                                                EXHIBIT 10.38

                         PERFORMANCE FOOD GROUP COMPANY
                        RESTRICTED SHARE AWARD AGREEMENT

         THIS RESTRICTED SHARE AWARD AGREEMENT (this "Agreement") is made and
entered into as of the 15th day of March, 2005 (the "Grant Date"), between
Performance Food Group Company, a Tennessee corporation (the "Company"), and
_____________ (the "Grantee"). Capitalized terms not otherwise defined herein
shall have the meaning ascribed to such terms in the Performance Food Group
Company 2003 Equity Incentive Plan (the "Plan").

         WHEREAS, the Company has adopted the Plan, which permits the issuance
of restricted shares of the Company's common stock, par value $0.01 per share
(the "Common Stock"); and

         WHEREAS, pursuant to the Plan, the Committee has granted an award of
restricted shares to the Grantee as provided herein;

         NOW, THEREFORE, in consideration of the mutual covenants hereinafter
set forth and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereto, intending to
be legally bound hereby, agree as follows:

         1. Grant of Restricted Shares.

                  (a) The Company hereby grants to the Grantee an award (the
"Award") of _____ shares of Common Stock of the Company (the "Shares" or the
"Restricted Shares") on the terms and conditions set forth in this Agreement and
as otherwise provided in the Plan.

                  (b) The Grantee's rights with respect to the Award shall
remain forfeitable at all times prior to the dates on which the restrictions
shall lapse in accordance with Section 3 hereof.

         2. Terms and Rights as a Shareholder.

                  (a) Except as provided herein and subject to such other
exceptions as may be determined by the Committee in its discretion, the
"Restricted Period" for Restricted Shares granted herein shall expire as to
__________ Restricted Shares awarded hereunder on the first anniversary of the
Grant Date and as to ______ Restricted Shares on each of the second and third
anniversaries of the Grant Date (in each case as such number may be adjusted in
accordance with Section 7 hereof).

                  (b) The Grantee shall have all rights of a shareholder with
respect to the Restricted Shares, including the right to receive dividends and
the right to vote such Shares, subject to the following restrictions:

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                  (i)      the Grantee shall not be entitled to delivery of the
                           stock certificate for any Shares until the expiration
                           of the Restricted Period as to such Shares;

                  (ii)     none of the Restricted Shares may be sold, assigned,
                           transferred, pledged, hypothecated or otherwise
                           encumbered or disposed of during the Restricted
                           Period as to such Shares; and

                  (iii)    except as otherwise determined by the Committee at or
                           after the grant of the Award hereunder, any of the
                           Restricted Shares as to which the Restricted Period
                           has not expired shall be forfeited, and all rights of
                           the Grantee to such Shares shall terminate, without
                           further obligation on the part of the Company, unless
                           the Grantee remains in the continuous employment of
                           the Company, a Subsidiary or an Affiliate for the
                           entire Restricted Period relating to such Restricted
                           Shares, as the case may be.

         Any Shares, any other securities of the Company and any other property
(except for cash dividends) distributed with respect to the Restricted Shares
shall be subject to the same restrictions, terms and conditions as such
Restricted Shares.

         (c) Notwithstanding the foregoing, the Restricted Period shall
automatically terminate as to all Restricted Shares awarded hereunder (as to
which such Restricted Period has not previously terminated) upon the occurrence
of the following events:

                  (i)      termination of the Grantee's employment with the
                           Company, a Subsidiary or an Affiliate which results
                           from the Grantee's death, Disability (as defined in
                           the Plan) or Retirement (as defined in the Plan); or

                  (ii)     the occurrence of a Change in Control.

         3. Termination of Restrictions. Upon the expiration or termination of
the Restricted Period as to any portion of the Restricted Shares, or at such
earlier time as may be determined by the Committee, all restrictions set forth
in this Agreement or in the Plan relating to such portion of the Restricted
Shares shall lapse as to such portion of the Restricted Shares, and a stock
certificate for the appropriate number of Shares, free of the restrictions and
restrictive stock legend, shall be delivered to the Grantee or the Grantee's
beneficiary or estate, as the case may be, pursuant to the terms of this
Agreement.

         4. Delivery of Shares.

                  (a) As of the date hereof, certificates representing the
Restricted Shares shall be registered in the name of the Grantee and held by the
Company or transferred to a custodian appointed by the Company for the account
of the Grantee

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subject to the terms and conditions of the Plan and shall remain in the custody
of the Company or such custodian until their delivery to the Grantee or
Grantee's beneficiary or estate as set forth in Sections 4(b) and (c) hereof or
their reversion to the Company as set forth in Section 2(b) hereof.

                  (b) Certificates representing Restricted Shares in respect of
which the Restricted Period has lapsed pursuant to this Agreement shall be
delivered to the Grantee as soon as practicable following the date on which the
restrictions on such Restricted Shares lapse.

                  (c) Certificates representing Restricted Shares in respect of
which the Restricted Period lapsed upon the Grantee's death shall be delivered
to the executors or administrators of the Grantee's estate as soon as
practicable following the receipt of proof of the Grantee's death satisfactory
to the Company.

                  (d) Each certificate representing Restricted Shares shall bear
a legend in substantially the following form:

                  THIS CERTIFICATE AND THE SHARES OF STOCK REPRESENTED HEREBY
                  ARE SUBJECT TO THE TERMS AND CONDITIONS (INCLUDING FORFEITURE
                  AND RESTRICTIONS AGAINST TRANSFER) CONTAINED IN THE
                  PERFORMANCE FOOD GROUP COMPANY 2003 EQUITY INCENTIVE PLAN (THE
                  "PLAN") AND THE RESTRICTED SHARE AWARD AGREEMENT (THE
                  "AGREEMENT") BETWEEN THE OWNER OF THE RESTRICTED SHARES
                  REPRESENTED HEREBY AND PERFORMANCE FOOD GROUP COMPANY (THE
                  "COMPANY"). THE RELEASE OF SUCH SHARES FROM SUCH TERMS AND
                  CONDITIONS SHALL BE MADE ONLY IN ACCORDANCE WITH THE
                  PROVISIONS OF THE PLAN AND THE AGREEMENT, COPIES OF WHICH ARE
                  ON FILE AT THE COMPANY.

         5. Effect of Lapse of Restrictions. To the extent that the Restricted
Period applicable to any Restricted Shares shall have lapsed, the Grantee may
receive, hold, sell or otherwise dispose of such Shares free and clear of the
restrictions imposed under the Plan and this Agreement.

         6. No Right to Continued Employment. This Agreement shall not be
construed as giving Grantee the right to be retained in the employ of the
Company or any Subsidiary or Affiliate, and the Company or any Subsidiary or
Affiliate may at any time dismiss Grantee from employment, free from any
liability or any claim under the Plan.

         7. Adjustments. The Committee may make adjustments in the terms and
conditions of, and the criteria included in, this Award in recognition of
unusual or nonrecurring events (including, without limitation, the events
described in Section 4.2 of the Plan) affecting the Company, any Subsidiary or
Affiliate, or the financial statements

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of the Company or any Subsidiary or Affiliate, or of changes in applicable laws,
regulations, or accounting principles, whenever the Committee determines that
such adjustments are appropriate in order to prevent dilution or enlargement of
the benefits or potential benefits intended to be made available under the Plan.

         8. Amendment to Award. Subject to the restrictions contained in Section
14 of the Plan, the Committee may waive any conditions or rights under, amend
any terms of, or alter, suspend, discontinue, cancel or terminate, the Award,
prospectively or retroactively; provided that any such waiver, amendment,
alteration, suspension, discontinuance, cancellation or termination which would
adversely affect the rights of the Grantee or any holder or beneficiary of the
Award shall not to that extent be effective without the consent of the Grantee,
holder or beneficiary affected.

         9. Withholding of Taxes. If the Grantee makes an election under section
83(b) of the Code with respect to the Award, the Award made pursuant to this
Agreement shall be conditioned upon the Grantee making prompt payment to the
Company of any applicable withholding obligations or withholding taxes by the
Grantee ("Withholding Taxes"). Failure by the Grantee to pay such Withholding
Taxes will render this Agreement and the Award granted hereunder null and void
ab initio and the Restricted Shares granted hereunder will be immediately
cancelled. If the Grantee does not make an election under section 83(b) of the
Code with respect to the Award, upon the lapse of the Restricted Period with
respect to any portion of the Restricted Shares (or property distributed with
respect thereto), the Company shall cancel such Restricted Shares (or withhold
property) having an aggregate Fair Value, on the date next preceding the lapse
of the Restricted Period, in an amount required to satisfy the required
Withholding Taxes as set forth by Internal Revenue Service guidelines for the
employer's minimum statutory withholding with respect to Grantee. The Company
shall deduct from any distribution of cash (whether or not related to the Award
including, without limitation, salary payments) to the Grantee an amount
required to satisfy the required Withholding Taxes as set forth by Internal
Revenue Service guidelines for the employer's minimum statutory withholding with
respect to Grantee pertaining to cash payments under the Award (including any
cash dividends made in respect of the Shares subject to the Award). For purposes
of this Agreement, "Fair Value" means the closing sales price of the Shares on
the NASDAQ Stock Market National Market System on such date, or in the absence
of reported sales on such date, the closing sales price of the Shares on the
immediately preceding date for which sales were reported.

         10. Plan Governs. The Grantee hereby acknowledges receipt of a copy of
the Plan and agrees to be bound by all of the terms and provisions thereof. The
terms of this Agreement are governed by the terms of the Plan, and in the case
of any inconsistency between the terms of this Agreement and the terms of the
Plan, the terms of the Plan shall govern.

         11. Severability. If any provision of this Agreement is, or becomes, or
is deemed to be invalid, illegal, or unenforceable in any jurisdiction or as to
any Person or the Award, or would disqualify the Plan or Award under any laws
deemed applicable by the Committee, such provision shall be construed or deemed
amended to conform to the

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applicable laws, or, if it cannot be construed or deemed amended without, in the
determination of the Committee, materially altering the intent of the Plan or
the Award, such provision shall be stricken as to such jurisdiction, Person or
Award, and the remainder of the Plan and Award shall remain in full force and
effect.

         12. Notices. All notices required to be given under this Grant shall be
deemed to be received if delivered or mailed as provided for herein, to the
parties at the following addresses, or to such other address as either party may
provide in writing from time to time.

To the Company:                                Performance Food Group Company
                                               12500 West Creek Parkway
                                               Richmond, VA 23238
                                               Attn: General Counsel
To the Grantee:
                                               The address then
                                               maintained with respect
                                               to the Grantee in the
                                               Company's records.

         13. Governing Law. The validity, construction and effect of this
Agreement shall be determined in accordance with the laws of the State of
Tennessee without giving effect to conflicts of laws principles.

         14. Successors in Interest. This Agreement shall inure to the benefit
of and be binding upon any successor to the Company. This Agreement shall inure
to the benefit of the Grantee's legal representatives. All obligations imposed
upon the Grantee and all rights granted to the Company under this Agreement
shall be binding upon the Grantee's heirs, executors, administrators and
successors.

         15. Resolution of Disputes. Any dispute or disagreement which may arise
under, or as a result of, or in any way related to, the interpretation,
construction or application of this Agreement shall be determined by the
Committee. Any determination made hereunder shall be final, binding and
conclusive on the Grantee and the Company for all purposes.

                            [SIGNATURE PAGE FOLLOWS.]

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         IN WITNESS WHEREOF, the parties have caused this Restricted Share Award
Agreement to be duly executed effective as of the day and year first above
written.

                                           Performance Food Group Company

                                           By:
                                               ---------------------------------

                                           Grantee:

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                                           Please Print

                                           Grantee:

                                           -------------------------------------
                                           Signature

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