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EXHIBIT 10.1

                         ALEXANDER AUERBACH & CO., INC.
                   PUBLIC RELATIONS O MARKETING COMMUNICATIONS

                                                               February 18, 2004

Overhill Farms, Inc.
Attn: James Rudis, Chairman and CEO
2727 East Vernon Ave.
Vernon, CA 90058

                               RETAINER AGREEMENT

Dear Jim,

         This letter constitutes an agreement under which Alexander Auerbach &
Co. Inc., a California corporation, of Sherman Oaks, California (hereinafter
"Auerbach," "we" or "us") is retained as Public Relations Consultants by
Overhill Farms, Inc. (hereinafter "you" or "the client"). This agreement is
effective as of the date above.

SERVICES

         We will provide public relations, media relations and communications
marketing services to support the sales activity of Overhill Farms, as outlined
in our proposal of this date.

FEES AND EXPENSES

         Our fee for professional services is $195 per hour, which will be
billed monthly.

         Out-of-pocket expenses will be billed separately. These include such
items as press release distribution, photography, graphic arts, press list
database access, travel, postage, shipping, photocopying, telephone,
entertainment and other incidentals. Where possible and approved by you in
advance, these costs will be billed directly to you by the vendor. Out-of-pocket
expenses paid by us, which are subject to approval by you in advance, will be
billed to you cost plus a 15% handling fee. If significant expenses are
anticipated, we may request an advance to cover those outlays and will supply
you with a reconciliation of expenses.

         Payment for professional services and expenses is due within 30 days of
presentation of monthly invoices. You agree that, if amounts due hereunder are
not paid when due, we have the option of ceasing work on your behalf without
further notice. Bills unpaid for more than 30 days may be subject to a $150
re-invoicing fee and 10 percent annual interest.

CONFIDENTIALITY AND OWNERSHIP

         We understand that in the course of our work you may disclose to us
information that is proprietary or a trade secret, and we agree to keep such
information strictly confidential.

         We disclaim any ownership interest in information supplied by you. We
retain copyright to all written materials produced by us for you. Press lists
and other general-purpose materials produced by us in the course of this
engagement shall be our property.

APPROVAL

         All news releases, written materials, photographs and other publicly
disseminated materials created by us shall be approved by you prior to release.

   3887 DIXIE CANYON AVE. o SHERMAN OAKS, CA 91423-4839 o TEL: (818) 501-4221
                             o FAX: (818) 501-7825

<PAGE>

                         ALEXANDER AUERBACH & CO., INC.

Page 2

BEST-EFFORTS

    You acknowledge your understanding that the outcome of a public relations
program is beyond the direct control of a public relations agent, and that our
work on your behalf is performed on a best-efforts basis. You agree that our
fees and expenses are payable based upon the hours of service rendered and
expenses incurred by us, without regard to the results achieved.

INDEMNIFICATION, CANCELLATION AND ARBITRATION

         You agree to indemnify and hold harmless us and our agents and
employees from any and all losses, damages, expenses or liabilities which we may
incur based on information, representations, reports or data furnished in
writing by you, or for any of our work product which has been approved in
writing by a designated officer of the client.

         This agreement may be canceled by either party upon not less than
thirty (30) days' written notice to the other party. It is to be interpreted
under California law.

         Any controversy or claim arising out of or relating to this agreement,
or the breach thereof, shall be settled by arbitration in accordance with the
Commercial Arbitration Rules of the American Arbitration Association. A decision
by said arbitrator shall be final and binding on both parties, and judgment upon
the award rendered by the arbitrator(s) may be entered in any court having
jurisdiction thereof.

         Please acknowledge your agreement by signing and returning a copy of
this letter.

Yours truly,                          Accepted:

/s/ Alexander Auerbach                /s/ John L. Steinbrun
----------------------                ---------------------

Alexander Auerbach, President         John L. Steinbrun, Chief Financial Officer
Alexander Auerbach & Co., Inc.        Overhill Farms, Inc.QuickLinks
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Exhibit 4.4    
    

FORM OF GLOBAL EIS  

        THIS SECURITY IS A GLOBAL ENHANCED INCOME SECURITY ("EIS") AND IS REGISTERED IN THE NAME OF A DEPOSITORY OR A NOMINEE OF A DEPOSITORY OR A SUCCESSOR DEPOSITORY.
THIS SECURITY IS NOT EXCHANGEABLE FOR SECURITIES REGISTERED IN THE NAME OF A PERSON OTHER THAN THE DEPOSITORY OR ITS NOMINEE EXCEPT IN THE LIMITED CIRCUMSTANCES DESCRIBED IN THE INDENTURE, AND NO
TRANSFER OF THIS SECURITY (OTHER THAN A TRANSFER OF THIS SECURITY AS A WHOLE BY THE DEPOSITORY TO THE DEPOSITORY OR ANOTHER NOMINEE OF THE DEPOSITORY) MAY BE REGISTERED EXCEPT IN THE LIMITED
CIRCUMSTANCES DESCRIBED IN THE INDENTURE. 

        UNLESS
THIS CERTIFICATE IS PRESENTED BY AN AUTHORIZED REPRESENTATIVE OF THE DEPOSITORY TRUST COMPANY, A NEW YORK CORPORATION ("DTC"), TO THE ISSUER OR ITS AGENT FOR REGISTRATION OF
TRANSFER, EXCHANGE, OR PAYMENT AND ANY CERTIFICATE ISSUED IS REGISTERED IN THE NAME OF CEDE & CO. OR TO SUCH OTHER ENTITY AS IS REQUESTED BY AN AUTHORIZED REPRESENTATIVE OF DTC (AND ANY PAYMENT
IS MADE TO CEDE & CO. OR TO SUCH OTHER ENTITY AS IS REQUESTED BY AN AUTHORIZED REPRESENTATIVE OF DTC), ANY TRANSFER, PLEDGE OR OTHER USE HEREOF FOR VALUE OR OTHERWISE BY OR TO ANY PERSON IS
WRONGFUL INASMUCH AS THE REGISTERED OWNER HEREOF, CEDE & CO., HAS AN INTEREST HEREIN. 

        EACH
EIS CONSISTS OF $                              PRINCIPAL AMOUNT OF
THE            % SENIOR SUBORDINATED NOTES DUE 2016 (THE "NOTES") OF DAVCO RESTAURANTS INC. (THE
"COMPANY") AND ONE SHARE OF CLASS A COMMON STOCK, PAR VALUE $0.01 PER SHARE, OF THE COMPANY (SUBJECT TO ADJUSTMENT IN CASE OF A STOCK SPLIT, STOCK DIVIDEND OR RECLASSIFICATION OF THE CLASS A COMMON
STOCK). THE CLASS A COMMON STOCK AND NOTES EVIDENCED BY THIS CERTIFICATE MAY NOT BE TRANSFERRED OR EXCHANGED SEPARATELY AND MAY BE TRANSFERRED OR EXCHANGED ONLY TOGETHER UNTIL SEPARATED IN ACCORDANCE
WITH THE TERMS OF THIS CERTIFICATE. 

        THIS
CERTIFICATE SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF                        . THE TRUSTEE,
THE COMPANY, ANY OBLIGOR IN RESPECT OF THIS CERTIFICATE AND
(BY THEIR ACCEPTANCE OF THIS CERTIFICATE) THE HOLDERS AGREE TO SUBMIT TO THE JURISDICTION OF ANY UNITED STATES FEDERAL OR STATE COURT LOCATED
IN                        , IN ANY ACTON OR PROCEEDING ARISING OUT
OF OR RELATING TO THIS CERTIFICATE. 

 

DAVCO
RESTAURANTS INC. 

        EISs

No. 1

CUSIP
NO.:

ISIN: 

        DavCo
Restaurants Inc., a Delaware corporation (the "Company") hereby certifies that Cede & Co., or registered assigns, is the owner of the number of Enhanced Income
Securities ("EISs") listed on Schedule A hereto. 

        Each
EIS consists of $                              principal amount of    % senior
subordinated notes due 2016 of the Company (the "Notes") and one share of Class A
Common Stock, par value $0.01 per share of the Company (the "Class A Common Stock") (subject to adjustment in case of a stock split, stock dividend or reclassification of the Class A
Common Stock as reflected on Schedule B hereto). The global Note and global Class A Common Stock certificate constituting part of this EISs Certificate are each attached hereto. The
terms of the Notes are governed by an Indenture (the "Indenture") dated as of                        2004, among the Company, the
Guarantors named therein and                        , as trustee (the "Trustee"), and
are subject to the terms and provisions contained therein, to all of which terms and provisions the holder of this EISs Certificate consents by acceptance hereof. The Company will furnish to any
holder of this EISs Certificate upon written request and without charge a copy of the Indenture. 

        Upon
the occurrence of a stock split, stock dividend or reclassification of the Class A Common Stock, the Company will notify in writing the EIS Transfer Agent and DTC of such
event and instruct them to reflect the resulting changes on Schedule B hereof. 

        This
EISs Certificate is not valid unless countersigned and registered by the Transfer Agent and Registrar. 

Automatic Separation:  

        Each EIS will automatically separate into one share of Class A Common Stock (subject to adjustment in case of a stock split, stock dividend or
reclassification of the Class A Common Stock as reflected on Schedule B hereto) and
$                              principal amount of Notes upon the (i) any exercise by the
Company of its right to redeem all or a portion of the Notes, which may be represented by EISs at the time of such redemption (ii) date on which principal on the Notes becomes due and payable,
whether at the stated maturity of the Notes or upon acceleration thereof, or (iii) if DTC is unwilling or unable to continue acting as securities depository with respect to the EISs or ceases
to be a registered clearing agency under the Securities Exchange Act of 1934 and the Company is unable to find a successor depository. 

        In
addition, upon the Company's election to exercise its right to redeem shares of the Company's common stock in order to comply with the 20% ownership limitations set forth in its
amended and restated certificate of incorporation, the EISs that represent such shares of our common stock subject to redemption will automatically separate. 

2

 

        In
addition, upon a notice by the Company of the issuance by the Company of additional Notes pursuant to the Indenture ("New Notes") (i) the EISs represented by this Certificate
will be automatically separated into the Class A Common Stock and the Notes represented hereby, (ii) this Certificate shall be canceled, and (iii) a new EIS Certificate(s) will be
issued to the holder of this Certificate representing the same number of EISs ("New EISs"). Each New EIS will consist of one share of Class A Common Stock (subject to adjustment in case of a
stock split, stock dividend or reclassification of the Class A Common Stock as reflected on Schedule B hereto) and
$                      principal amount of a identical New
Notes issued in such subsequent proportion 

Voluntary Separation:  

        The registered holder of this Certificate is entitled, at any time and from time to time, on or after the earlier of (i) the 45th day after the original
issuance of the EISs                        , 2004 or (ii) the occurrence of a Change of Control (as defined in the
Indenture), to separate the EISs represented by this Certificate or any portion
thereof for one share of Class A Common Stock (subject to adjustments in case of stock split, stock dividend or reclassification of the Class A Common Stock) and
$                  
            principal amount of Notes for each EIS. 

Recombination:  

        Unless the EISs have been previously automatically separated as a result of redemption or maturity of the senior subordinated notes or otherwise, any holder of
shares of our Class A common stock and senior subordinated notes may, at any time, through his or her broker or other financial institution, combine the applicable number of shares of
Class A common stock and senior subordinated notes to form EISs. 

[Remainder
of Page Intentionally Left Blank] 

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	Dated:                        , 2004	 	 
	

DAVCO RESTAURANTS INC.	
 	

 	
 	

 
	

By:	
 	

 Name:

Title:	
 	

 	
 	

 
	

Countersigned and registered:	
 	

 
	

                , as Transfer Agent and Registrar
	

By:	
 	

 Name:

Title:	
 	

 	
 	

 

4

   SCHEDULE A  

NUMBER OF EISs  

        The number of EISs initially represented by this global EIS certificate is            . The following increases or decreases
have been made: 

	Number of EISs

Prior to Adjustment
	 	Increase in

Amount of EISs
	 	Decreases in

Amount of EISs
	 	Signature
	 	Date

	 	 	 	 	 	 	 	 	 

5

 
SCHEDULE B  

Number of shares of Class A Common Stock  

        The number of shares of Class A Common Stock included in each EIS represented by this Certificate is initially one. The following adjustments have been
made: 

	Number of Shares

of Class A Common

Stock Included in Each

EISs Prior to Adjustment
	 	Event Triggering

Adjustment
	 	Number of Shares

of Class A Common

Stock Included in

Each EISs Following

Adjustment
	 	Signature
	 	Date

	 	 	 	 	 	 	 	 	 

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QuickLinks

Exhibit 4.4

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