Document:

EX-10.21

 Exhibit 10.21 

 

			
	 

  
 BY EMAIL

 
 Luke Armstrong

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⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛

  
 Dated: 11 April 2019
	  	

 Dear Luke, 
 We are pleased to
confirm your appointment with F45 Training Pty Ltd (ACN 162 731 900) (Company) and outline below the terms of your employment (Terms). 
  

	1.	 Position 

  

	(a)	 The position to which you are appointed is set out in Item 1 of the Schedule
(Position) reporting to the supervisor identified in Item 3 of the Schedule or such other person or position nominated by the Company (Supervisor). You will have the responsibilities set out in the
Schedule and you may be appointed to such other capacities commensurate with your skills, abilities and remuneration level as may be assigned to you by the Company from time to time. Absent any new agreement, the terms of your employment set out in
these Terms will apply to any promotion, transfer, or change of position. 

  

	(b)	 You are employed exclusively by the Company to provide services to it and you must not without the written
consent of the Company work in any capacity for any other person or organisation during your employment other than non-paid or charity work. 

 

	2.	 Employment 

Your employment with the Company will commence on the date set out in Item 2 of the Schedule and will continue until terminated in
accordance with this Agreement. 
  

	3.	 Duties 

During your employment, you must: 
  

	(a)	 faithfully and diligently perform the duties assigned to you with reasonable care and skill and exercise duties
in a manner consistent with your employment with the Company; 

  

	(b)	 comply with all lawful and reasonable directions given to you by the Supervisor and the Company;

  

	(c)	 act in the best interests of the Company; 

 

	(d)	 promote the interests of the Company; 

  
 

 

	(e)	 act in accordance with a high standard of behaviour at all times; and 

 

	(f)	 comply with all laws, rules and policies applicable to your Position. 

 

	4.	 Probationary Period 

 

	(a)	 Your appointment to the Company is subject to a three (3) month probationary period. At the completion of
this probationary period your performance and capacity to perform in the position to which you have been appointed will be assessed and a decision made as to the confirmation of your ongoing employment. This probation period does not exclude or
limit the definition of minimum employment period under the Fair Work Act 2009 (Cth) (Act). 

  

	(b)	 During this three (3) month probationary period, either the Company or you may terminate your employment
by giving one week’s prior written notice. 

  

	(c)	 Any leave taken during a probationary period (e.g. annual or personal/carer’s leave) will extend the end
of the probationary period by that length of time. 

  

	5.	 Place of Work 

At the time of your appointment, you will be based in Sydney, Australia. Your place of work may change during your employment with us, depending upon Company
requirements and changes to locations of divisions, operations, businesses and functions. 
  

	6.	 Salary 

  

	(a)	 Your annual salary is set out in Item 4 of the Schedule (Salary).

  

	(b)	 Your Salary will be paid in monthly instalments. The Company’s present arrangement is for monthly paid
salaries to be credited to bank accounts on or about the 15th day of each month. 

  

	(c)	 The Company has a performance based remuneration system. Salaries are reviewed annually and Salary increases
are based on your performance. There is no guarantee that your Salary will be increased following any review. 

  

	7.	 Modern Award 

If a Modern Award applies to your employment then: 
  

	(a)	 if you are paid a Salary that is more than the base rate pay prescribed by the Modern Award, your Salary is in
satisfaction of all minimum entitlements including minimum wage, attendance pay, overtime, allowances, penalties, extra rates for working evenings, weekends or public holidays, payment for temporarily working in a more senior role and annual leave
loading; 

  

	(b)	 if there are any changes to the minimum entitlements in paragraph 7(a), including those as a result of
adjustments made by Fair Work Australia following an annual wage review or otherwise, then your Salary is applied to and absorbs those changed entitlements; 

  

	(c)	 the Company may vary your Salary to incorporate the value of an entitlement in paragraph 7(a); and

  

	(d)	 in the event of any inconsistency between these Terms and the Modern Award, the Modern Award will prevail to
the extent of any inconsistency. 

  

	8.	 Superannuation 

 

	(a)	 The compulsory superannuation contribution made by the Company will be made at the applicable statutory rate
(currently 9.5% of your Salary), as set out in Item 5 of the Schedule. You may also choose to make additional contributions to a fund as either after tax or salary sacrifice in accordance with Company policies.

  
 

 

	9.	 Hours of Work 

 

	(a)	 Your position is full-time. Your usual working hours will be during normal business hours or such other hours
your manager may require from time to time. The Salary specified in this letter covers payment for all hours worked and the overall performance of your role. 

  

	(b)	 Overtime or time off in lieu will not be available and your Salary covers all aspects of your employment.

  

	10.	 Leave Entitlements 

Your entitlements to leave are in accordance with the National Employment Standards (NES) set out in the Act and the relevant legislation applying to
Long Service Leave. A summary of those leave entitlements are set out below. 
 Annual Leave 

 

	(a)	 You are entitled to four working weeks (20 working days) annual leave each year, which accrues on a pro-rata basis in accordance with the NES. 

 Public Holidays 

 

	(b)	 You are entitled to public holidays each year in accordance with the NES. 

Personal/Carer’s Leave 
  

	(c)	 You are entitled to ten (10) days paid personal/carer’s leave per year in accordance with the NES if
you are unable to attend work: 

  

	 	(i)	 due to personal illness or injury; or 

 

	 	(ii)	 because a member of your household or immediate family requires your care or support because of his or her
illness or injury, or because he or she is involved in an unexpected emergency. 

  

	(d)	 If you have exhausted your paid carer’s leave entitlement, you are entitled to two (2) days of unpaid
carer’s leave on each occasion required in accordance with the NES. 

  

	(e)	 You will not be entitled to a payment of unused personal/carer’s leave at the termination of your
employment. 

  

	(f)	 You must provide evidence, in an appropriate form, to claim any period of personal/carers leave.

  

	(g)	 You must give notice to the Company of your need for such personal/carers leave as soon as possible, together
with the reason for and expected duration of that leave. 

 Compassionate Leave 

 

	(h)	 You are entitled to a maximum of two (2) days’ paid compassionate leave in accordance with the NES on
each permissible occasion: 

  

	 	(i)	 for the purpose of spending time with a person who is a member of your immediate family or is a member of your
household who has a personal illness or injury that poses a serious threat to his or her life; or 

  
 

 

	 	(ii)	 after the death of a member of your immediate family or a member of your household. 

 

	(i)	 Compassionate leave will not accrue during your employment. 

 

	(j)	 The Company may require production of appropriate documentation in support of any claim for compassionate
leave. 

 Parental Leave 
  

	(k)	 You are entitled to twelve months’ unpaid parental leave (maternity, paternity or adoption leave) after
twelve months’ service, in accordance with the NES. 

 Community Service Leave 

 

	(l)	 You are entitled to Community Service Leave in accordance with the NES. 

Long Service Leave 
  

	(m)	 You are entitled to Long Service Leave in accordance with the NES and the Long Service Leave Act 1955 (NSW).

  

	11.	 Public Holidays 

You will be entitled to be paid your Salary for public holidays that fall on a usual working day even if you do not work. However, the Company may request you
to work on a public holiday, and you must work unless the refusal to work is reasonable or the request is unreasonable, in accordance with applicable law. 
  

	12.	 Expenses 

  

	(a)	 The Company will pay or reimburse you for travel and out of pocket expenses approved by the Company subject to
the production of the appropriate receipts. 

  

	(b)	 You shall request all expenses for reimbursement with supporting invoices on a monthly basis following the
month of incurring the expenses. 

  

	13.	 Company Property 

 

	(a)	 You must maintain all Company property provided to you in good order, including but not limited to promotional
material provided to you from time to time. 

  

	(b)	 You must indemnify the Company from all costs, damages, losses and expenses suffered or incurred by the Company
arising from any breach by you of Clause 13(a). 

  

	14.	 Confidentiality 

 

	(a)	 You will be expected to observe, at all times and under all circumstances, both during and after your
employment with us, the most absolute confidentiality with regard to the Company’s confidential information (Confidential Information). 

  

	(b)	 You must take whatever measures are reasonably necessary to preserve the confidentiality of the Confidential
Information including: 

  

	 	(i)	 complying with all security measures established to safeguard the Confidential Information from unauthorised
access or use; 

  

	 	(ii)	 keeping Confidential Information under your control; and 

 

	 	(iii)	 not removing Confidential Information from, or accessing Confidential Information from outside, the
Company’s premises without the prior approval of the Company. 

  
 

 

	15.	 Intellectual Property 

You: 
  

	(a)	 assign to the Company all existing and future intellectual property rights in all inventions, models, designs,
drawings, plans, software, reports, proposals, processes and other materials conceived, created or generated by you during your employment with the Company (whether alone or with the Company, its other employees or contractors) for use by the
Company; 

  

	(b)	 acknowledge that by virtue of this clause all such existing intellectual property rights invested in the
Company and, on their creation, all such future intellectual property rights will vest in the Company; 

  

	(c)	 must do all things reasonably requested by the Company to enable the Company to further assure the intellectual
property rights assigned under this Clause 15; 

  

	(d)	 acknowledge that you may have Moral Rights (as defined in the Copyright Act 1968 (Cth)) in works which you have
created or may in the future create in the course of your employment (Works); 

  

	(e)	 in so far as you are able, you waive your Moral Rights in respect of the Works; 

 

	(f)	 consent to all or any acts or omissions by the Company in relation to the Works which have already occurred or
may occur in the future, which may infringe your Moral Rights in any of the Works; 

  

	(g)	 acknowledge that the consent given in this Clause 15 extends to your successors in title, licensees of the
copyright in the Works and other persons authorised by the Company to do acts comprised in the copyright in the Works; and 

  

	(h)	 will continue to be bound by the obligations under this Clause 15 which will survive the termination of your
employment with the Company. 

  

	16.	 Termination of Employment 

 

	(a)	 You may terminate the employment relationship by giving the Company 12 weeks’ prior written notice.

  

	(b)	 Subject to the Act, the Company may terminate your employment, for reasons other than those described in Clause
17 below, by giving you 4 weeks’ prior written notice. 

  

	(c)	 You acknowledge and agree that this notice period is fair and reasonable in the
circumstances.     

  

	(d)	 After either you or the Company give notice to terminate your employment, the Company may at any time:

  

	 	(i)	 terminate your employment immediately by paying you a sum equal to the amount of your Salary which would have
accrued to you during the balance of the notice period; or 

  

	 	(ii)	 direct you not to perform work, to perform different work, not to contact clients of the Company and/or require
you to remain away from any of the Company’s premises (although you will remain in an employee of the Company and will continue to be bound by the remaining terms of your employment) provided that during any period, the Company continues to pay
you your Salary. For the avoidance of doubt, any such direction given by the Company will not amount to termination of your employment. 

  

	(e)	 In the event of termination: 

  
 

 

	 	(i)	 you must return all of the Company’s property and materials which may have come into your possession in
the course of your employment whether or not originally supplied to you by the Company; and 

  

	 	(ii)	 subject to applicable law, the Company may set off amounts you owe the Company against amounts the Company owes
to you. 

  

	17.	 Termination of Employment for Serious Misconduct 

 

	(a)	 The Company may terminate your employment without notice or payment in lieu of notice in the event of your
serious misconduct. “Serious misconduct” is misconduct of such a nature that it would be unreasonable for the Company to be required to continue your employment during the required period of notice, including (but not limited to):

  

	 	(i)	 wilful, or deliberate behaviour that is inconsistent with the continuation of this contract of employment; and

  

	 	(ii)	 conduct that causes imminent and serious risk to the health, or safety of a person or the reputation, viability
or profitability of the Company’s business. 

  

	(b)	 In the event of termination for serious misconduct: 

 

	 	(i)	 you must return all of the Company’s property which may have come into your possession, custody or control
in the course of your employment, whether or not originally supplied to you by the Company; and 

  

	 	(ii)	 subject to applicable laws, the Company may set off amounts that you owe the Company against amounts that the
Company owes to you. 

  

	18.	 Termination for Redundancy 

In the event that your employment is terminated for redundancy and you are otherwise entitled to receive redundancy pay under the Act, you will receive an
amount of redundancy pay in accordance with your entitlement under the Act. 
  

	19.	 Personal Information 

 

	(a)	 You acknowledge that the Company will hold your personal information on its files. 

 

	(b)	 The Company will use that personal information for the purpose of managing and administrating the employment
relationship between it and you. You also acknowledge that the Company may disclose your personal information for any legitimate operational purpose. 

  

	20.	 Restraint 

  

	(a)	 “Restraint Area” means: 

 

	 	(i)	 Australia, New Zealand and the United States; 

 

	 	(ii)	 Australia and New Zealand; 

 

	 	(iii)	 Australia; 

  

	 	(iv)	 New South Wales; or 

  

	 	(v)	 Sydney, 

whichever the greatest area is enforceable. 

  
 

 

	(b)	 “Non-Compete Period” means: 

 

	 	(i)	 6 months from the termination of your employment; or 

 

	 	(ii)	 3 months from the termination of your employment; or 

 

	 	(iii)	 1 month from the termination of your employment, 

whichever the greatest period is enforceable. 
  

	(c)	 “General Restraint Period” means: 

 

	 	(i)	 12 months from the termination of your employment; or 

 

	 	(ii)	 6 months from the termination of your employment; or 

 

	 	(iii)	 3 months from the termination of your employment, 

whichever the greatest period is enforceable. 
  

	(d)	 “Business” means: 

 

	 	(i)	 any health or fitness business, including any fitness franchise or any other business associated with the
licensing of fitness services; or 

  

	 	(ii)	 any business concerned with the supply of services or products equivalent to those supplied by the Company or
any member of the F45 Group of Companies (being the affiliates and related body corporates of the Company and referred to as the “Group”) and with which you were concerned during your employment. 

 

	(e)	 During the Non-Compete Period, you must not, without the prior written
consent of the Company, do the following in the Restraint Area: 

  

	 	(i)	 directly or indirectly carry on (whether alone in partnership or in joint venture with anyone else) or
otherwise be concerned with or interested in (whether as trustee, principal, agent, shareholder, unitholder or in any other capacity) any entity which is in competition with or which carries on a Business or a business which is similar to a
Business. 

  

	(f)	 During the General Restraint Period, you must not, without the prior written consent of the Company, perform
work or provide services of the kind performed or provided by the Company to: 

  

	 	(i)	 any client or customer of the Group who has dealt with the Group during your employment with the Company (or
who dealt with the Company during the time you provided personal services to the Company before this agreement); or 

  

	 	(ii)	 any person in the process of negotiating with the Group at the date of termination of your employment with a
view to receiving products or services from the Group, and had not notified the Group prior to the termination date that they did not wish to receive products or services, 

with whom you (or any employees reporting to you) had dealings during the last two years of your employment. 

 

	(g)	 During the General Restraint Period, you must not, without the prior written consent of the Company:

  

	 	(i)	 Solicit or persuade: 

 

	 	(A)	 any client or customer of the Group who has dealt with the Group during your employment with the Company (or
who dealt with the Company during the time you provided personal services to the Company before this agreement); or 

  
 

 

	 	(B)	 any person in the process of negotiating with the Group at the date of termination of your employment with a
view to receiving products or services from the Group and had not notified the Group prior to the termination date that they did not wish to receive products or services, 

 

	 	(C)	 with whom you (or any employees reporting to you) had dealings during the last two years of your employment, to
cease, reduce or alter the amount of business which the person would normally do with the Group or is reasonably expected to do with the Group (including accepting business from any such person). 

 

	 	(ii)	 induce or attempt to induce any director, manager or employee of the Group to terminate his or her employment,
whether or not that person would thereby commit a breach of his or her contract of employment; 

  

	 	(iii)	 make any public statement about the Company or Group without the Company’s written consent; or

  

	 	(iv)	 act in any way which may harm or prejudice the reputation or good name of the Company or Group.

  

	(h)	 The restraints contained in this clause are separate, distinct and several, so that the unenforceability of any
restraint does not affect the enforceability of the other restraints. 

  

	(i)	 If any provision in this clause is considered by a court or tribunal to be void or unreasonable, but would be
valid if part of the text were deleted, periods reduced or reduced in scope, the provision will apply with such modifications or reading down as necessary to make it valid and effective. In the event that this clause is to be modified or read down,
the parties agree that this clause be interpreted in a manner which maximises the duration or the restraint rather than the area in which it operates. 

  

	(j)	 You acknowledge that: 

 

	 	(i)	 the restrictive covenants contained in this clause are reasonable and necessary for the protection of the
goodwill of the Group; and 

  

	 	(ii)	 the remedy of damages may be inadequate to protect the interests of the Group and the Group is entitled to seek
and obtain injunctive relief, or any other remedy, in any Court. 

  

	(k)	 You acknowledge that the obligations contained in this clause continue to bind you despite the cessation of
your employment with the Company for whatever reason. 

  

	(l)	 You acknowledge that damages may be inadequate compensation if you breach your obligations under this clause
and, subject to the Court’s discretion, the Company may restrain, by an injunction or similar remedy, any conduct or threatened conduct which is or will be a breach of this clause.  

 

	21.	 Workplace Surveillance 

 

	(a)	 In accordance with the Workplace Surveillance Act 2005 (NSW), the Company advises you that it conducts ongoing
and continuous computer surveillance. 

  

	(b)	 Computer surveillance is carried out by monitoring email, internet and other computer usage in accordance with
the Company’s IT policy. 

  
 

 

	22.	 Occupational Health and Safety, drugs and alcohol 

 

	(a)	 You must: 

  

	 	(i)	 safely attend to the duties assigned to you during the course of your employment; 

 

	 	(ii)	 become familiar with all occupational health and safety laws and the occupational health and safety policies
and procedures of the Company; 

  

	 	(iii)	 comply with the above and all directions from the Company relating to occupational health and safety;

  

	 	(iv)	 take a pro-active interest in eliminating or reducing health and safety
risks to the Company and others in the workplace; and 

  

	 	(v)	 co-operate with the Company in its efforts to comply with its OHS
requirements. 

  

	(b)	 You must not: 

  

	 	(i)	 interfere with or misuse equipment or facilities provided by the Company for the health, safety and welfare of
persons at work; 

  

	 	(ii)	 obstruct attempts to give aid to a person who is injured at work or attempts to prevent a risk to the health
and safety of a person at work; 

  

	 	(iii)	 refuse a reasonable request to assist in giving aid to a person who is injured at work or preventing a risk to
health and safety; and 

  

	 	(iv)	 disrupt the workplace by creating unwarranted health or safety fears. 

 

	(c)	 You must notify the Company as soon as you become aware of any workplace risks or accidents (including breaches
of occupational health and safety laws or policies). Further, you must take all steps reasonably necessary to remove or reduce that risk. 

  

	(d)	 You must not smoke cigarettes or any other substances in the workplace. 

 

	(e)	 You must not take any drugs in the workplace, unless: 

 

	 	(i)	 you are required to take those drugs under a valid prescription issued by a medical practitioner; and

  

	 	(ii)	 the drugs do not affect your ability to safely perform your duties. 

 

	(f)	 You must not drink alcohol at the workplace when working, attend work in circumstances where you have been
affected by alcohol, or otherwise perform your duties while affected by alcohol. This requirement will not prevent you from consuming alcohol at a social or client function approved by the Company provided that: 

 

	 	(i)	 you do not drink excessively at the function; and 

 

	 	(ii)	 you do not after the function, drive or operate machinery or do anything else which may pose a risk to the
safety of yourself or others. 

  

	23.	 Company Policies 

 

	(a)	 You must comply with the duties and obligations imposed on you under any policies, procedures or directions
(collectively described herein as policies) of the Company as varied from time to time. 

  
 

 

	(b)	 Nothing in these Terms is intended to create any binding obligation on the Company to provide you with any
benefits conferred on you by the policies, except to the extent that such benefits otherwise apply by operation of applicable legislation. 

  

	(c)	 The Company may at its absolute discretion, vary, replace or remove any policies, or may introduce new Company
policies, at any time. 

  

	(d)	 In the event of any inconsistency between these Terms and any policy, these Terms will prevail to the extent of
any inconsistency. 

  

	24.	 General 

  

	(a)	 These Terms are governed by the laws applicable in New South Wales. The parties irrevocably submit to the
exclusive jurisdiction of the courts of New South Wales. 

  

	(b)	 These Terms constitute the entire agreement between you and the Company as to its subject matter and supersedes
and cancels any contract, deed, arrangement, related condition, collateral arrangement, condition, warranty, indemnity or representation imposed, given or made by the Company or you (or an agent of either of them) prior to entering into these Terms.

  

	25.	 Formal Acceptance 

Please indicate your formal acceptance of these Terms by signing, dating and returning to the undersigned the enclosed duplicate copy. 

We take this opportunity to welcome you to the Company and to wish you every future success. 

 

			
	Yours sincerely
		
		 	 /s/ Robert Deutsch

		 	Robert Deutsch
		 	Director
		 	F45 Training Pty Ltd

 I accept employment with F45 Training Pty Ltd (ACN 162 731 900) on the terms and conditions set out in these Terms. 

 

									
	 Signature:
	 	 /s/ Luke Armstrong
	 		 	Date:	 	2nd May 2019
		 	 Luke Armstrong
	 		 		 	

  
 

 

 Schedule 
  

					
	Item 1	  	Position	  	Chief Revenue Officer/Global Sales Director
			
	Item 2	  	Commencement Date	  	The date this Agreement is executed by you.
			
	Item 3	  	Supervisor	  	Rob Deutsch and Adam Gilchrist or any other person nominated by them from time to time.
			
	Item 4	  	Salary	  	Base Salary
			
		  		  	$150,000 per annum
			
		  		  	Commission
			
		  		  	In addition to the Base Salary set out above, you will be entitled to a further commission equal to 2.5% of the Establishment Franchise Fee (or Initial Fee) (“Upfront Fee”) received by the Company for a franchise
agreement entered into between a Group Company and a franchisee as a result of a sale achieved by a member of your sales team, provided that agreement becomes unconditional in all respects.
			
		  		  	Notwithstanding the above, you will only be entitled to 1.0% of the Upfront Fee for sales completed by Marc Marano, Nick Abrahams, Damien Raynor and Carl Giammarco.
			
		  		  	In addition to the above, you will be entitled to a commission of 10% of the Upfront Fee for all sales achieved by you personally $14,250
			
	Item 5	  	Superannuation (9.5% of Salary)	  	$14,250.00
			
	Item 6	  	Responsibilities	  	Overseeing and driving global sales and any other responsibility determined by the Company from time to time.EX-10.35

 Exhibit 10.35 

Execution Copy 

PROMOTIONAL AGREEMENT 

THIS PROMOTIONAL AGREEMENT (“Agreement”) is entered into this 25th day of June 2021 and shall be effective from July 1,
2021 (the “Effective Date”) by and between F45 Training Holdings Inc., a Delaware corporation (“Company”) and Craw Daddy Productions, Inc. (“Provider”) f/s/o Cindy Crawford
(“Crawford”). Company and Provider are referred to herein collectively as the “Parties” and each as a “Party.” 

RECITALS 
 A. Crawford is
an internationally renowned supermodel and celebrity spokesperson. 
 B. Company is an international franchisor of fitness/group training
facilities. 
 C. Company wishes to engage Provider to require Crawford to provide promotional and related services to the Company, its
applicable subsidiaries and their F45 brand of franchised group fitness training facilities. 
 AGREEMENT 

For good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows (any
capitalized terms not otherwise defined herein shall have the meanings set forth in Section 7): 
 1. Services.

 During the Term (as defined below), Provider shall require Crawford to devote a reasonable amount of Crawford’s time necessary to
comply with the obligations under this Agreement to promote and participate in mutually approved marketing opportunities for the Company and its subsidiaries in connection with the Company’s F45 branded franchised group fitness training
facilities owned by Company, and the Avalon House branded training equipment, programming and product lines owned by the Company’s subsidiary, Avalon House, Inc. (collectively, the “Products”), which opportunities shall consist
of the following services (individually and collectively, the “Services”): 
 (a) Subject to Crawford’s professional
and personal availability and Provider’s prior written approval of dates, times, locations and specific event details in each instance, Provider shall make commercially reasonable efforts to require Crawford to be available for public and
private appearances at a mutually agreed upon number of Company events during each twelve (12) month period of the Term, but in no event less than three (3) appearances per each such period, with each appearance lasting no more than two
(2) consecutive hours from arrival at the Services location to release, exclusive of travel time, hair/makeup/wardrobe and reasonable breaks for meals (all such exclusions not to exceed two (2) consecutive hours in the aggregate). Company
events may include, but not be limited to, investor meetings, flagship store openings and special events, “draft days,” and franchise conferences. Upon request, Provider shall use Provider’s reasonable good faith efforts to keep the
Company informed with respect to any of Crawford’s professional obligations or commitments that may impact Crawford’s obligations to perform the Services hereunder. 

 (b) Use of Provider’s commercially reasonable efforts, where permitted and appropriate
in Provider’s sole discretion, to require Crawford to provide product placement for the Products in entertainment content that is under the control of Provider and/or Crawford, and at private parties and custom events controlled and hosted by
Provider and/or Crawford; it being specifically understood that such placements, if any, shall be subject to Company paying for and providing any required third party clearances disclosed to the Company in writing with reasonable advance notice
prior to the applicable party(ies) or event(s), including, without limitation, master use fees, synchronization fees and other licensing fees payable to third parties, and venue-related restrictions. Failure of Provider or Crawford to so provide any
of the foregoing opportunities shall not be deemed a breach of this Agreement. All such product placements (including all private parties and custom events shall be mutually agreed upon and approved (in writing), and all documented, out-of-pocket costs associated with such product placements shall be borne by the Company. 

(c) Use of Provider’s commercially reasonable efforts, where permitted and appropriate in Provider’s sole discretion, to require
Crawford, when making public appearances or participating in interviews, whether or not they have been arranged by Company, to promote Crawford’s affiliation with the Company and make positive public comments about the Products (taking into
consideration the nature of the appearance or interview). Failure of Provider or Crawford to do or participate in any of the foregoing shall not be deemed a breach of this Agreement. 

(d) Subject to Provider’s and Crawford’s pre-existing obligations (e.g., other endorsement
agreements), use of Provider’s commercially reasonable efforts, where permitted and appropriate in Provider’s sole discretion, to require Crawford to promote the Products through Provider’s or Crawford’s current and future
personal and professional relationships. Failure or Provider or Crawford to do any such promotion shall not be deemed a breach of this Agreement. 

(e) Provider shall require Crawford to participate in a mutually agreed upon number of photo/video shoots (each a “Shoot”)
during each twelve (12) month period of the Term, but in no event less than two (2) Shoots per each such period, with each Shoot lasting no more than eight (8) consecutive hours from arrival at the Shoot location to release, exclusive
of travel time (not to exceed one (1) hour), but inclusive of hair/makeup/wardrobe and reasonable breaks for meals, consistent with a marketing plan developed and mutually agreed upon in writing by the Parties, subject to the following: 

(i) All costs and expenses related to the Shoots shall be borne by the Company. 

(ii) Crawford’s participation in any Shoot shall be subject to Crawford’s professional and personal availability and
the mutual agreement in writing regarding the date, time and location of any Shoot. 
 (iii) All aspects of each Shoot shall
be subject to the mutual written approval of Provider and the Company, including without limitation general creative concepts, storyboards, scripts, directors, photographers, hair/makeup/wardrobe personnel, “look”, stills (including
retouching), edits, copy, layouts, others appearing with Crawford and all uses thereof, it being understood and agreed that preference will be provided to Provider’s and Crawford’s preferred vendors, suppliers and professionals. 

 (iv) The Company shall be solely responsible for complying with all SAG and
similar obligations in connection with any Shoot. In addition to and separate from any other compensation payable to Provider hereunder, if Company engages any performance or service of Crawford hereunder in any way that is subject to the
jurisdiction of any applicable union, guild or other organization of which she is a member (e.g., SAG-AFTRA), either during or after the Term, then Company shall pay, as required by such union, guild or other
organization, all payments and fees (for benefit plans or otherwise) required to be made with respect to Company’s use of Crawford’s Services hereunder (“Union Fee(s)”). In no event shall Provider or Crawford be
responsible for any Union Fees. 
 (f) Provider shall require Crawford to participate in a mutually agreed upon number of publicity
interviews during each twelve (12) month period of the Term, but in no event less than one (1) interview per each such period, with each interview, with mutually approved (in writing) outlets via phone or email in connection with the
Company’s ongoing promotion of the Products at such times as shall be reasonably agreed by the Company and Provider, subject to Crawford’s professional and personal availability. In addition, Provider and Crawford shall have the right to pre-approve the identity of the interviewer, the interview questions and the duration of the interviews (which, in the absence of approval by Provider and Crawford to the contrary, shall be not more than thirty
(30) minutes in duration unless otherwise mutually agreed by the parties). 
 (g) Provider and Company shall mutually approve in
writing any press release and any Q&A regarding Provider’s and/or Crawford’s affiliation with the Products and/or Company. 

(h) Provider shall use commercially reasonable efforts to provide the Company with a reasonable number of photographs, images, recordings
videos and/or other content of and/or concerning Crawford that are pre-approved by Provider for use in connection with mutually approved Services and mutually approved promotion of the Products. All costs and
expenses in connection with the foregoing photographs, images, recordings videos and/or other content shall be borne by the Company, including without limitation the costs and expenses of any shoots to generate such materials, costs to clear any
mutually approved pre-existing materials and the costs and expenses of complying with any SAG and similar obligations with respect to such materials (e.g., Union Fees). 

 (i) Social Media Efforts. 

(i) During the Term, Provider shall require Crawford to produce a mutually approved (in writing) number of social media posts
(but no less than ten (10) per year of the Term) in any of the following manners: (A) in-feed Instagram posts (still, video or boomerang); (B) Instagram stories; (C) Facebook posts and live
videos; and/or (D) Twitter tweets, all of which shall be issued on Crawford’s verified social media channels to the extent maintained by Provider and/or Crawford (the “Social Media Posts”), it being understood that each
such social media channel counts as a separate post. For avoidance of doubt, the Instagram story frames shall include, if possible, the swipe-up feature with a link provided by Company. The Social Media Posts
shall be posted on a date and time mutually agreed upon by both Parties during the Term. For the avoidance of doubt, Provider and Crawford shall follow guidelines for content and creative for the Social Media Posts as provided by the Company and
approved in writing by Provider. It is understood and agreed by the Parties that the Social Media Posts may, if and to the extent not utilized by Company pursuant to the terms of this Section 1(i), be used in Company’s discretion by and
for the benefit of Company’s subsidiary, Avalon House, Inc., pursuant to and subject to the terms of Section 1 of that certain Promotional Agreement by and between Avalon House, Inc. and Provider (the “Avalon House Promotional
Agreement”), provided that in no event shall the aggregate minimum number of Social Media Posts required to be made by Provider under this Agreement and the Avalon House Promotional Agreement together exceed twenty (20) per year of the
Term. 
 (ii) Provider shall share copy and any accompanying content (such as photos or video) for the Social Media Posts
with Company for approval at a reasonable time prior to posting unless otherwise directed by Company (and neither Provider nor Crawford shall post any content for the Social Media Posts without Company’s express prior written approval). 

(iii) Provider agrees to require Crawford to leave Social Media Posts on Crawford’s verified social channels during the
Term, but may remove such Social media Posts post-Term. 
 (iv) In connection with the Social Media Posts, Provider and
Crawford shall reasonably comply with the Company’s written instructions regarding FTC disclosure obligations as well as the corresponding program hashtag (if applicable, as directed by Company) and Company handles as directed by Company. 

(v) Company may re-tweet and/or re-post
Crawford’s Social Media Posts (and tag Crawford in such posts) and said postings shall not count against the total number of Social Media Posts required as outlined above; provided, however, any such re-tweet or
re-post may only be made in connection with the Products; provided, further, no whitelisting or darklisting of such Social Media Posts shall be permitted. 

(vi) Company shall deliver to Provider and Crawford written guidance regarding the Company’s legal compliance policies,
privacy and social media policies for Social Media Posts, and Provider and Crawford shall use commercially reasonable efforts to comply with such guidance. All Social Media Posts must also include Company-approved disclosure language (#sponsored,
#ad, #paid), and Company shall be solely responsible for ensuring that any and all such disclosures comply with all applicable laws, including, without limitation, the FTC’s “Guides Concerning the Use of Endorsements and Testimonials in
Advertising”. Company shall indemnify, defend, and hold harmless the Provider Indemnified Parties (as hereinafter defined) from any and all liability arising out of the same. 

 (vii) Upon Company’s request, Provider shall (or shall require Crawford
to) promptly remove or revise any messaging or content that Crawford has previously posted or distributed that relates to the Products. 

(j) Provider’s and Crawford’s rendition of any additional services shall be subject to the mutual written agreement of the Parties
(including, without limitation, the negotiation of appropriate remuneration in connection therewith). 
 In connection with any appearances,
Shoots, interviews and other activities of Provider and/or Crawford described herein, the Company shall provide for and pay Provider’s and Crawford’s
out-of-pocket expenses related to hair, stylist, makeup, security personnel, and ground transportation, as well as Provider’s and Crawford’s publicist and
manager and two (2) additional management team members / travel companions. All such arrangements shall be negotiated in good faith, and shall reflect Provider’s and Crawford’s and such personnel’s customary precedents. In
addition, if Crawford is required to perform Services at a location that is more than fifty (50) miles from Crawford’s principal residence in Malibu, California, the Company shall provide and pay for hotel and travel arrangements
(including, without limitation, hotel in presidential suite or equivalent, cost of heavy private jet transportation or first class airfare for Crawford and business class airfare for the foregoing personnel) for Crawford and the foregoing personnel.
Such arrangements shall be negotiated in good faith taking into account Crawford’s and such personnel’s customary precedents. The Company shall provide not less than ninety (90) days’ notice of the dates Company shall request
Crawford’s Services. Provider agrees to respond promptly to the Company’s inquiries regarding Crawford’s availability and if not available, provide the Company with alternate dates. 

2. Rights to Promotion Materials. 

Provider acknowledges and agrees that Company will own all right, title, and interest in and to any and all advertising, marketing, and
promotional materials used in connection with Company’s manufacturing, distribution, and sale of the Products, except to the extent that any such materials contain any intellectual property owned by Provider or any entity affiliated with
Provider, including, without limitation, trademarks, copyrights, the name, image, likeness, voice, and persona of Crawford and Crawford’s personality rights. Notwithstanding the forgoing, Company acknowledges that it shall have no right, title
or interest in or to any entertainment content into which Provider or Crawford elects to include Company promotional material. All rights which are not specifically granted and licensed to Company in this Agreement are hereby reserved by Provider,
and Provider may exercise such rights at any time. For the avoidance of any doubt, this Agreement does not grant any right, title, or interest in or to the Brand Rights (as hereinafter defined) as a result hereof, except as expressly set forth
herein. 

 3. Compensation. 

In consideration of the performance by Provider and Crawford of the Services, Company shall provide to Provider the following consideration:

 (a) Base Compensation.  

(i) Beginning on the Effective Date, and continuing on or before the last day of each subsequent calendar quarter thereafter
through the end of the Term, the Company shall make a cash installment payment to Provider equal to One Hundred Twenty-Five Thousand United States Dollars ($125,000 USD) in accordance with Section 3(c) below. 

(ii) Notwithstanding anything in this Agreement to the contrary, if the Term ends upon the occurrence of a Cause Event (as
defined below) relating to Provider or Crawford, all future payments under this Section 2(a) relating to payment dates subsequent to such termination will be forfeited. 

(b) Performance Payments. 

(i) In further consideration of the performance by Provider of the Services, in the event the Company becomes Publicly Traded, the Company
shall pay to Provider upon each occurrence of a Vesting Event (as defined below) Five Million United States Dollars ($5,000,000 USD) (a “Performance Payment”). 

(ii) Notwithstanding anything in this Agreement to the contrary, in order for any Performance Payment to be made, this Agreement must remain
in effect and Provider must continue to provide the Services described in Section 1 in accordance with the terms and subject to the conditions of this Agreement through and including the date of any relevant Vesting Event
for any Performance Payment. In the event this Agreement is terminated or Provider ceases to perform the Services described in Section 1 in accordance with the terms and subject to the conditions of this Agreement for any
reason, all Performance Payments that have not been paid and earned at the time of such termination or cessation of Services will be forfeited. 

(iii) Subject to Section 3(b)(ii) above, a Performance Payment will occur only once upon the occurrence of a
Vesting Event (it being understood that if the Company Equity Value, as defined below, subsequently declines below the threshold for a particular Vesting Event, no additional Performance Payments will be granted if the Company Equity Value later
attains or exceeds that same threshold). 
 (iv) The Parties agree that the purpose of the Performance Payments is to reward Provider upon
the Company and its subsidiaries (and/or their successors) achieving certain valuation thresholds in connection with trading on the public markets, irrespective of changes to the Company’s legal or corporate structure. In the event of
adjustments to the Company’s legal or corporate structure (including reorganizations, conversions of corporate form, distributions, recapitalizations, etc.), the rights and benefits of Provider hereunder shall be adjusted appropriately so as to
replicate as nearly as practicable the benefits granted to Provider hereunder (subject in each case to the terms and provisions of this Agreement). 

(v) Any Performance Payment shall be paid to Provider as soon as possible following the Vesting Event, but in no event later than
March 15 of the calendar year following the calendar year in which the Vesting Event occurred. 

 (vi) In the event that the Company does not become Publicly Traded by June 1, 2022,
the parties will negotiate additional triggers for Provider’s entitlement to a Performance Payment based on the fair market value of the Company as a private enterprise as of such date, as determined by a third-party appraisal, and the
achievement of increases to that fair market value that are, in relative terms, substantially similar to those provided for in this Section 3(b). 

(c) Wiring Instructions. Company shall be solely responsible for any costs and/or fees associated with making any and all payments to
Provider as required under this Agreement, including, without limitation, wire transfer fees. Company shall pay all sums due to Provider by wire transfer to the following account, unless otherwise instructed by Provider and memorialized in a written
amendment to this Agreement, duly executed by authorized signatories of, and delivered by, each of the Parties hereto: 
 (d) No
Deductions. Except as legally required, Company shall not deduct from, setoff or offset any amount payable to Provider hereunder for any reason. For purposes of illustration but without limitation, Company may not deduct: Union Fees,
uncollectible accounts, wire transfer fees, bank fees or any other fees associated with making any and all payments to Provider, slotting fees, advertising or other expenses of any kind, the costs incurred in the operation of the business
contemplated hereunder, or the conversion of any currency into United States Dollars. 
 (e) Home Gym. Company hereby acknowledges
and agrees that upon the execution of this Agreement, Company shall, at Company’s sole cost and expense, reasonably outfit Crawford’s home gym in one of Crawford’s residences, to be designated in Crawford’s discretion, with a
commercially reasonable amount and assortment of Products. 
 4. Provider’s Representations and Warranties. 

Provider represents and warrants to Company that, as of the date hereof: 

(a) The execution and delivery of this Agreement by the Provider and the performance by Provider and Crawford of the covenants and obligations
contemplated hereunder are not, to the best of Provider’s knowledge, in violation or breach of, do not and will not (with or without the passage of time or the giving of notice) conflict with or constitute a default under, and will not
accelerate or permit the acceleration of the performance required by, any material agreement to which Provider is a party or by which Provider or any of its assets is bound or under any law applicable to Provider. 

 (b) Provider will, and will require Crawford to, perform the Services hereunder diligently
and in a professional, first class manner consistent with general industry standards and practices and will comply with all applicable laws, rules, regulations and standards in completing such Services. 

(c) Subject to last paragraph of this Section 4, to the best of Provider’s knowledge, no materials delivered or
otherwise furnished by Provider hereunder, including without limitation, all graphics, music, sound, images, files, photos, animation, artwork, text, data, information, messages, hypertext links, scripts, and all other dramatic, artistic, literary,
and musical materials, ideas and other intellectual properties furnished or selected by Provider or any third party engaged by Provider, and contained in or used in connection with the transactions contemplated hereby or Provider’s social media
posts or the distribution, advertising, publicizing or other use or exploitation thereof, will, when used in accordance with the terms and conditions of this Agreement, infringe the rights of any third party. 

(d) To the best of Provider’s knowledge, Provider shall refrain from knowingly using any material in any content provided to Company that
would cause Company to be required to pay any fee to a third party or to incur any cost without the Company’s consent (including, without limitation, any Union Fees). 

Notwithstanding the foregoing, the Company shall be responsible for paying for and obtaining all third party rights, licenses, permissions
and/or clearances required for the worldwide production, distribution, exhibition and exploitation of materials that the Company desires to use that Provider notifies the Company Provider does not own. 

5. Company Representations and Warranties. 

Company represents and warrants to Provider and Crawford that, as of the date hereof: 

(a) Organization and Capitalization. The Company is a corporation, duly organized, validly existing and in good standing under the laws
of the State of Delaware with the power and authority to own its assets and operate its business. 
 (b) Authority. The Company has
full legal right, power and authority to enter into and perform its obligations under this Agreement. This Agreement has been duly authorized by all necessary corporate action on the part of the Company and, assuming due authorization, execution and
delivery hereof by Provider, constitutes the binding and enforceable obligation of the Company in accordance with its terms, except as the enforceability thereof may be limited by bankruptcy, insolvency, reorganization, moratorium or other similar
Laws (as defined below) affecting the enforcement of creditors’ rights generally and general principles of equity. The Products shall at all times be designed, developed, manufactured, distributed, advertised, labeled, tested, marketed,
promoted, offered for sale, sold, and otherwise exploited in accordance with all applicable Laws. 
 (c) No Conflict. The execution
and delivery of this Agreement by the Company, the performance by it of the covenants and obligations contemplated hereunder, and the consummation by it of the transactions described hereunder, are not in violation or breach of, do not and will not
(with or without the passage of time or the giving of notice) conflict with or constitute a default under, and will not accelerate or permit the acceleration of the performance required by, any of the terms or provisions of the Company’s
organizational documents or any material contract to which the Company or any Subsidiary (as defined below) is a party or by which the Company, any Subsidiary or any of its or their assets is bound, or under any law or governmental order applicable
to the Company or any Subsidiary, and do not require consent or approval from any Person (as defined below). There is no pending or threatened litigation which may affect Company’s ability to fully perform its obligations herein. 

 (d) Compliance with Laws. Company and each of Company’s parents, subsidiaries
and affiliated companies (collectively, “Company Parties”) shall comply with and act in accordance with (i) any and all applicable laws and other legal obligations including, without limitation, local, state, federal and
international directives, rules, assessments, regulations, filing requirements, ordinances, statutes, codes, guides, judgments and civil or common law; (ii) conventions and treaties to which any country, region and/or portion of the United
States, and any legal subdivisions thereof, is a party; and (iii) industry and trade-association standards, rules or regulations (all of the foregoing in sub-sections (i), (ii) and (iii) are,
individually and collectively, as “Laws”). 
 (e) Products. The Products and all advertising and promotional efforts
by Company (including, as applicable, its designees) shall be of high quality in design, material, workmanship, and execution. No injurious, deleterious or defamatory material, writing or images shall be used in connection with the Products,
Crawford’s endorsement of the Products or the results and proceeds of Crawford’s Services. The Products shall be merchantable and fit for the intended use herein, shall in all respects be safe to consumers and shall be manufactured and
distributed in accordance with all applicable Laws. Company shall undertake a level of customer service and provide warranties to consumers at least as favorable as is standard in its industry. Company shall comply with any and all product recalls
issued by the Consumer Product Safety Commission (CPSC) or any other local, federal or state agency or Laws. Company owns all rights in and to the Products, including by way of example and not limitation, any and all trademarks and service marks
used for or in connection therewith (e.g., ‘F45’, etc.), and none of the design, development, manufacture, distribution, advertising and promotion, marketing, exploitation offering for sale, sale, or other exploitation of the Products
infringe any intellectual property right or otherwise violate any right of any third party. 
 (f) No Expenses. Company shall not
create, incur or permit any encumbrance, lien, security interest, mortgage, pledge, assignment or other hypothecation upon this Agreement or permit the commencement of any proceeding or foreclosure action on this Agreement or to obtain any
assignment thereof, whether or not involving any judicial or nonjudicial foreclosure sales. Company has not and will not, during the Term or at any time after expiration of the Term, create any expenses chargeable to Provider without Provider’s
prior written approval of the same in each instance. 
 6. Term and Termination; Effect of Expiration or Termination. 

(a) Term. This Agreement shall become effective on the Effective Date and continue for a period of five (5) years, unless sooner
terminated pursuant to the terms hereof (the “Term”). Notwithstanding the foregoing, the Term shall end prior to the expiration of such period, upon (a) the occurrence of a Cause Event or (b) Provider’s delivery of
notice upon the occurrence of a Deemed Liquidation Event. 

 (b) Provider’s Right to Terminate. 

(i) Provider shall have the right, but not the obligation, to suspend its performance hereunder and/or terminate this Agreement
in its entirety, upon the occurrence of any one (1) or more of the following events: (A) the failure of Company to make any payment required to be made under this Agreement, which failure is not cured within thirty (30) days of
Company’s receipt of written notice from Provider of the same; and/or (B) the breach by Company of any of its representations or warranties herein, or the failure of Company to comply with any of the other terms of this Agreement or
otherwise discharge its duties hereunder (it being understood that any such failure related to non-payment shall be governed by Section 6(b)(i)(A) above), and such breach or failure,
to the extent curable, is not cured within thirty (30) days of Company’s receipt of written notice from Provider of the same; and/or (C) the breach by Company of any provision of this Agreement, or the failure of Company to comply
with any of the terms of this Agreement or otherwise discharge Company’s duties hereunder, more than one (1) time during the Term; and/or (D) the failure by Company to procure or maintain insurance pursuant to the terms of this
Agreement; and/or (E) any act of gross negligence or wanton misconduct by Company, and such action is not corrected within ten (10) days of Company’s receipt of written notice from Provider of the same; and/or (F) the cessation
of operations by Company, including, without limitation, Company’s failure to continuously and diligently offer the Products, for a continuous period of ninety (90) days); and/or (G) the making by Company of an assignment for the
benefit of creditors, or the filing by or against Company of any petition under any federal, national, state or local bankruptcy, insolvency or similar Laws, if such filing shall not have been dismissed or stayed within sixty (60) days after
the date thereof. 
 (ii) Company hereby acknowledges that Company shall not have an opportunity to cure any breach which, by
its terms, cannot be cured. 
 (c) Expiration or Termination of Agreement. 

(i) Effect or Termination. Upon expiration or termination of this Agreement, all rights granted hereunder shall revert
to Provider, and Company shall have no further rights whatsoever. Any Sections and any other obligations under the provisions of this Agreement which, by their term or implication, have a continuing effect, shall survive any expiration or
termination of this Agreement. Any and all unpaid amounts under this Agreement for the balance of the Term shall be immediately due as of the effective date of expiration or termination, and shall be paid to Provider no later than: (A) fifteen
(15) days from the expiration of this Agreement, or (B) five (5) days from the termination of this Agreement. In no event shall any expiration or termination of this Agreement, or any payment to Provider pursuant to the preceding sentence,
excuse Company from any breach or violation of this Agreement, and Provider shall have and hereby reserves all rights and remedies that Provider has, or are granted to Provider by operation of law. 

(ii) Return & Destruction. (A) Within six (6) months of any expiration of this
Agreement, or termination of this Agreement by Company in accordance with the terms and conditions hereof, and (B) as soon as possible after any termination of this Agreement by Provider in accordance with the terms and conditions hereof, but
in no event 

 
later than thirty (30) days thereafter, Company shall, as directed by Provider, destroy or return to Provider, at Company’s sole cost, any and all materials bearing Provider’s
and/or Crawford’s intellectual property, as well as all materials used for the Products or any of Company’s advertising and promotional efforts hereunder. 

7. Definitions. 
 (a)
“Anti-Prestige Activity” means (i) performance in any pornographic media (including without limitation, pornographic films), or (ii) consumption of illegal drugs (provided this clause (ii) shall not apply to
activities in connection with Provider’s movie/TV roles). 
 (b) “Cause Event” shall mean the occurrence of any of the
following, whether such event occurs or is first made public during the Term: 
 (i) any material breach by Provider of this
Agreement which is not cured within thirty (30) days following written notice by Company to Provider of such breach; 

(ii) conviction of a felony under the laws of any jurisdiction, if such felony involves moral turpitude and materially impairs
Provider’s ability to perform the Services hereunder, provided that (A) termination of this Agreement shall be Company’s sole remedy for the same, and (B) in the event Company wishes to exercise such termination right, it must do
so within thirty (30) days following the date of such conviction; or 
 (iii) Provider or Crawford engaging in any
Anti-Prestige Activities. 
 (c) “Charter” means the Amended and Restated Certificate of Incorporation of the Company (as
the same may be further modified, amended or restated in accordance with the provisions thereof). 
 (d) “Closing Price”
means, when used with respect to the Common Stock and for any date, the last sale price, regular way, or, in case no such sale takes place on such day, the average of the closing bid and asked prices, regular way, in either case, as reported in the
principal consolidated transaction reporting system with respect to securities listed or admitted to trading on the NASDAQ or, if the Common Stock is not listed or admitted to trading on the NASDAQ, as reported in the principal consolidated
transaction reporting system with respect to securities listed on the principal national securities exchange on which the Common Stock is listed or admitted to trading. 

(e) “Common Stock” has the meaning given to such term in the Charter; provided that, in the event the Common Stock is
converted or exchanged into Equity Securities of a Subsidiary of the Company in connection with any reorganization, recapitalization, reclassification, consolidation or merger in connection with the initial public offering of the Equity Securities
of such Subsidiary, the Equity Security into which such Common Stock is converted or exchanged. 

 (f) “Company Equity Value” means at any time when the Common Stock is
Publicly Traded, the aggregate value of all of the Equity Interests of the Company and its Subsidiaries (assuming conversion or exercise of all Derivative Securities) based on the Closing Price of the Common Stock. 

(g) “Derivative Securities” means any securities or rights convertible into, or exercisable or exchangeable for (in each
case, directly or indirectly), Equity Interests, including options and warrants. 
 (h) “Deemed Liquidation Event” shall
have the meaning given to that term in the Charter. 
 (i) “Equity Interest” means, with respect to any Person, any share
of capital stock of (or other ownership or profit interests in) such Person, any warrant, option or other right for the purchase or other acquisition from such Person of any share of capital stock of (or other ownership or profit interests in) such
Person, any security convertible into or exchangeable for any share of capital stock of (or other ownership or profit interests in) such Person or warrant, right or option for the purchase or other acquisition from such Person of such shares (or
such other interests), and any other ownership or profit interest in such Person (including, without limitation, partnership, member or trust interests therein), whether voting or nonvoting, and whether or not such share, warrant, option, right or
other interest is authorized or otherwise existing on any date of determination. 
 (j) “Person” means an individual or
corporation, partnership, trust, incorporated or unincorporated association, joint venture, limited liability company, joint stock company, government (or an agency or subdivision thereof) or other entity of any kind. 

(k) “Public Equity Price” means the price per share of Common Stock on the date the Company first becomes Publicly Traded.

 (l) “Public Equity Value” means the aggregate value of all of the Equity Interests of the Company and its Subsidiaries
(assuming conversion or exercise of all Derivative Securities) based on the Public Equity Price. 
 (m) “Publicly Traded”
means that the Common Stock is listed or traded on a national securities exchange or over the counter. 
 (n) “Subsidiary”
of any Person shall mean any corporation or other entity of which a majority of the voting power of the voting Equity Interests are owned, directly or indirectly, by such Person. 

(o) “Vesting Event” means, at any time that the Common Stock is Publicly Traded, the Company Equity Value first exceeds the
Public Equity Value by an incremental $1 billion in Company Equity Value (i.e., each $1 billion increase in Company Equity Value in excess of the Public Equity Value shall be a separate Vesting Event); provided that there shall be no
Vesting Events after the Company Equity Value first equals or exceeds $10 billion. For the avoidance of doubt, there shall be multiple, separate Vesting Events under this Agreement, each occurring upon a $1 billion incremental increase in
Company Equity Value from the Public Equity Value, until the Company Equity Value first equals or exceeds $10 billion. 

 8. Indemnification. 

(a) Provider shall indemnify, defend and hold Company and Company’s current and future parents, subsidiaries, and affiliates, and each of
their respective current and future successors, assigns, representatives, employees, officers, and other agents (“Company Indemnified Parties”) harmless from any third-party claim, damage, loss, liability, cost or expense (including
reasonable third party counsel fees and disbursements of counsel) (collectively, “Claims”) resulting or arising solely from any material breach by Provider of any of its express representations, warranties or covenants set forth in
this Agreement. The Company Indemnified Parties shall promptly notify Provider of any Claim, and reasonably cooperate with Provider in the defense or settlement of such Claim; provided that, no delay in notification shall affect Provider’s
indemnification obligations except to the extent such delay prejudices Provider’s ability to defend such Claim. Provider shall have the right to select counsel and to defend any/or settle such Claim, provided that any such settlement includes a
full release for the Company Indemnified Parties. Provider shall not be liable to Company or any third party under this Section 8(a) to the extent that (i) Company is required to indemnify Provider from a Claim
pursuant to Section 8(b) below, or (ii) the amount of the Claim exceeds the aggregate compensation actually paid to Provider hereunder during the Term. 

(b) Company shall indemnify, and defend and hold Provider and Crawford, and Provider’s current and future parents, subsidiaries, and
affiliates, and each of their respective current and future successors, assigns, representatives, employees, officers, and other agents (“Provider Indemnified Parties”) harmless from any and all Claims resulting or arising from any
one (1) or more of the following: (i) the distribution, licensing and use of the Products, (ii) any alleged defect in the Products or their implementation, (iii) any material breach by Company of the provisions of any of its
representations, warranties or covenants set forth in this Agreement, (iv) the provision of Services pursuant to this Agreement except to the extent that Company is entitled to be indemnified in respect thereof pursuant to
Section 8(a) above, (v) the failure by Company to perform any of its obligations under this Agreement, and (vi) any acts, whether by omission or commission by Company, which may arise out of, in connection with,
or is any way related to, the Products or this Agreement. The Provider Indemnified Parties shall promptly notify Company of such Claim, and reasonably cooperate with Company in the defense or settlement of such Claim; provided that, no delay in
notification shall affect Company’s indemnification obligations except to the extent such delay prejudices Company’s ability to defend such Claim. Company shall have the right to select counsel and to defend any/or settle such Claim,
provided that any such settlement includes a full release for the Provider Indemnified Parties. Company hereby agrees that Provider’s approval shall not waive, diminish or negate Company’s indemnification obligations to the Provider
Indemnified Parties herein. 
 (c) Indemnification Process. The Party to be indemnified hereunder (the “Indemnitee”)
must give the indemnifying Party hereunder (the “Indemnitor”) prompt written notice of any Claim, and the Indemnitor, in its sole discretion, may then take such action as it deems advisable to defend such Claim on behalf of the
Indemnitee. In the event that appropriate action is not taken by the Indemnitor within thirty (30) days after the Indemnitor’s receipt of 

 
written notice from the Indemnitee, the Indemnitee shall have the right to defend such Claim with counsel reasonably acceptable to the Indemnitor, and no settlement of any such Claim may be made
without the prior written approval of the Indemnitor, which approval shall not be unreasonably withheld, conditioned or delayed. Even if appropriate action is taken by the Indemnitor, the Indemnitee may, at its own cost and expense, be represented
by its own counsel in such Claim. In any event, the Indemnitee and the Indemnitor shall keep each other fully advised of all developments and shall cooperate fully with each other in all respects with respect to any such Claim. 

9. Insurance. 
 Company shall
maintain in full force and effect during the Term, with a reputable insurance carrier, a general liability insurance policy with a limit of liability of not less than Two Million United States Dollars (USD $2,000,000) and an umbrella policy with a
limit of liability of not less than Five Million United States Dollars (US $5,000,000). Nothing in this Section 9 is intended to limit or affect the indemnification provisions of Section 8 above.

 10. Benefit and Assignment. 

(a) Except as otherwise provided in this Section 10, this Agreement shall be binding upon and inure to the benefit
of the Parties hereto and their respective successors and permitted assigns. This Agreement is of a personal nature with respect to Company, and therefore Company shall not assign, sub-license, encumber or
transfer this Agreement or any of its rights or obligations hereunder, directly or indirectly, whether pursuant to any change of ownership, control or otherwise, without Provider’s prior written approval of the same in each instance. Any
attempted assignment sub-license, encumbrance or transfer by Company in violation of the foregoing shall be void and of no force or effect. Provider shall have the right to assign, encumber and/or transfer any
or all of its rights and/or obligations under this Agreement, in any form or manner, without the knowledge, consent or approval of Company. 

(b) Notwithstanding anything to the contrary contained herein, the Parties hereby acknowledge and agree that (i) the Agreement is a
personal services contract under which Provider is relying on performance by Company, in which Provider has placed its trust and confidence, (ii) Company provides unique goods and services under this Agreement that are personal in nature to the
Company, and (iii) Provider is relying on Company’s performance in particular under this Agreement and would be irreparably harmed by the assignment of this Agreement by Company without Provider’s prior written consent. The
Parties further hereby acknowledge and agree that (A) this Agreement is subject to applicable law governing trademarks, including 15 U.S.C. § 1051 et seq. (the “Lanham Act”), (B) under applicable law, this Agreement shall
not be assignable by Company without Provider’s prior written consent, and (C) Provider is relying on the restrictions on assignability under applicable law, including the Lanham Act, and under this Agreement, to allow Provider to satisfy
its duty to control the quality of goods sold under Crawford’s intellectual property. The Parties further hereby acknowledge and agree that as a result of the foregoing, in the event that Company becomes a debtor in a bankruptcy case under
11 U.S.C. § 101 et seq. (the “Bankruptcy Code”), (x) this Agreement shall not be assignable by Company without Provider’s consent, pursuant to section 365(c)(1) of the Bankruptcy Code, and (y) Provider shall be permitted
to exercise its right to terminate this Agreement, pursuant to section 365(e)(2) of the Bankruptcy Code. 

 11. No Third Party Rights. 

This Agreement is entered into among the Parties for the exclusive benefit of the Parties and their successors and permitted assignees. Except
as provided herein, this Agreement is expressly not intended for the benefit of any creditor of the Parties or any other Person. 
 12. No
Attack. 
 Company shall not, during the Term or at any time thereafter, attack or challenge, or lend assistance to any third party in
connection with an attack or challenge, of any right, title or interest of Provider in and to any and all intellectual property rights (including, without limitation, copyright, patent and trademark rights), whether now known or hereafter devised,
in and to any and all materials of any sort utilizing, or any rights arising out of, Crawford’s name, image, likeness, voice, persona, signature, biographic information, and rights of publicity, including all such materials as may be developed
by Company and all goodwill that is attached or may become attached to the foregoing, whether by way of (individually and collectively, the “Brand Rights”): (a) an application for and/or an opposition against any intellectual
property rights relating to the Brand Rights, (b) adoption of any intellectual property rights confusingly similar to, or that infringes, any of the Brand Rights, or (c) any lawsuit, cancellation proceeding or action, or otherwise. Company
shall not represent in any filing, presentation, document or other statement, whether written or verbal, that Company or any third party is the owner of the Brand Rights or any other endorsement rights hereunder, and Company shall not use or display
any of the foregoing except as expressly permitted herein. 
 13. Brand Restrictions. 

(a) Company shall not enter into any license agreement or acquire any rights in or to any photographs or other assets of Crawford from any
party other than Provider for use during the Term, whether for use in connection with the Products or otherwise, without Provider’s prior written approval of the same in each instance, which approval may be granted or withheld in
Provider’s sole and absolute discretion. Company shall not, during the Term or at any time thereafter: (i) defame or disparage the Brand Rights (or any portion thereof) or Provider, or Crawford, nor shall Company place the Brand Rights (or
any portion thereof), Provider or Crawford in a negative light, whether in connection with this Agreement or otherwise, or (ii) utilize the Brand Rights (or any portion thereof) in association with, nor shall Company associate Crawford with any
products other than the Products, including without limitation the following: (A) any tobacco or products/paraphernalia related thereto (e.g., cigarettes, etc., but specifically excluding cigars); (B) any narcotics or products/paraphernalia
related thereto; (C) mortuaries, cemeteries and/or other products or services relating to death; (D) pornography or other “adult only” or sexually explicit activities or services (including video tapes, books, magazines, tapes,
pornography, sex toys, condoms, software and online and telephone services and other mediums now in existence or hereafter devised); (E) massage parlors or prostitution, dating or escort agencies or services; (F) weapons; or (G) any
products and/or services that denigrate or discriminate against individuals based on race, national origin, gender, religion, disability, ethnicity, sexual orientation, gender identity or age. 

 (b) Company acknowledges and agrees that: (i) any and all use of the Brand Rights
and/or any intellectual property rights related to Crawford (e.g. exploitation of a copyrighted photograph of Crawford), whether in connection with the Products or otherwise, requires the consent and authorization of Provider in each instance,
(ii) Provider is the only person or entity that can authorize the use of Brand Rights on or in connection with any products or services throughout the world, and (iii) should Company or any third party desire to manufacture, advertise,
sell, offer or otherwise exploit any products or services related to Crawford, any and all such acts would be a use of the Brand Rights and would therefore require the prior written consent of Provider in each instance. 

(c) Provider shall own all right, title and interest (including, without limitation, all intellectual property rights) in and to any:
(i) domain names that are similar to, use and/or incorporate the Brand Rights, or any variation thereof (“Domain Names”), (ii) corporate, trade or business names that are similar to, use and/or incorporate the Brand Rights, or
any variation thereof (“Business Names”), and (iii) the Crawford’s verified social media accounts and other social media accounts (e.g., on Twitter, Facebook, Instagram, etc.) that are branded with any Brand Rights, or any
variation thereof (together with the Domain Names and Business Names, the “Brand Names/Accounts”). During the Term and at all times thereafter, Company shall have no right to, and hereby agrees not to, register any Brand
Name/Account incorporating, in whole or in part, Brand Rights or any variation(s) or derivative(s) thereof. Should Company register any Brand Name/Account incorporating any Brand Rights or any variation(s) or derivative(s) thereof, Company shall
transfer the same to Provider, immediately upon Provider’s request. 
 14. Force Majeure. 

(a) All incidents of force majeure, being circumstances beyond the reasonable control of any Party and which have, or may have, a material
effect on the ability to perform under this Agreement, including, but not limited to, failure of power or other utility supplies; fire; flood; earthquake; other natural disaster; explosion; riot, strike or lockout of that party’s work force;
civil insurrection or unrest; terrorist activity; war (whether war be declared or not); and laws, regulations and acts of any governmental, transnational or local authority (“Force Majeure”), shall for the duration and to the extent
of the effects caused thereby release the Parties from the performance of their contractual obligations hereunder, except with respect to Company’s payment obligations to Provider hereunder, which shall remain in full force and effect. A Party
who has suffered a Force Majeure event shall notify the other Party without delay of any such incident(s). 
 (b) Each Party shall take all
reasonable steps to avoid or restrict Force Majeure events and to mitigate any loss therefrom. 
 (c) In the event of an incident or
incidents of Force Majeure, the Parties shall as soon as reasonably possible resume performance of their obligations hereunder (if at all possible). 

 15. Notices. 

All notices and other communications given or made pursuant to this Agreement shall be in writing and shall be deemed effectively given:
(a) upon personal delivery to the Party to be notified, (b) when sent by confirmed facsimile if sent during normal business hours of the recipient, (c) seven (7) days after having been sent by registered or certified mail, return
receipt requested, postage prepaid, or (d) one (1) day after deposit with a nationally recognized overnight courier, specifying next day delivery, with written verification of receipt. All communications shall be sent to the respective Parties
at their address as set forth below, or to such e-mail address, facsimile number or address as subsequently modified by written notice given in accordance with this Section 15.
Notices shall be sent as follows: 
 If to Provider: 

Craw Daddy Productions, Inc. 
 c/o
Holthouse Carlin & Van Trigt LLP 
 11444 W. Olympic Blvd., 11th Floor 

Los Angeles, CA 90064 
 Attention:
Julie C. Miller 
 with copies (which shall not be deemed notice) to: 

Thompson Hine LLP 
 One Alliance
Center 
 3560 Lenox Road, Suite 1600 

Atlanta, GA 30326 
 Attention:
Peter W. Smith 
 and 
 Glenn
Rotner 
 27312 Winding Way 

Malibu, CA 90265 
 If to Company:

 F45 
 801 Barton Springs Way,
9th Floor 
 Austin, TX 78704 

Attention: Chief Legal Officer 

with a copy to: 
 King &
Spalding LLP 
 50 California Street 

Suite 3300 
 San Francisco, CA
94105 
 Attention: Darren Gardner 

 16. Amendment; Waiver. 

No modification of or amendment to this Agreement shall be valid unless in a document signed by both Parties hereto and referring specifically
to this Agreement and stating the Parties’ intention to modify or amend the same. Any waiver of any term or condition of this Agreement must be in a document signed by the Parties sought to be charged with such waiver referring specifically to
the term or condition to be waived, and no such waiver shall be deemed to constitute the waiver of any other breach of the same or of any other term or condition of this Agreement. 

17. Severability and Modification. 

Each provisions and term of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law, but if any
provision or term of this Agreement shall be held to be prohibited by or invalid under such applicable law, then, such provision or term shall be ineffective only to the extent of such prohibition or invalidity, without invalidating or affecting in
any manner whatsoever the remainder of such provisions or term or the remaining provisions or terms of this Agreement. 
 18. Governing Law
and Dispute Resolution. 
 THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF TEXAS APPLICABLE TO
AGREEMENTS MADE AND TO BE WHOLLY PERFORMED WITHIN THAT STATE, WITHOUT REGARD TO PRINCIPLES OF CONFLICTS OF LAW THEREUNDER. EACH PARTY AGREES THAT, IN CONNECTION WITH ANY LEGAL SUIT OR PROCEEDING ARISING OUT OF OR WITH RESPECT TO THIS AGREEMENT, IT
SHALL SUBMIT TO THE EXCLUSIVE JURISDICTION OF THE FEDERAL AND STATE COURTS LOCATED IN TRAVIS COUNTY, TEXAS AND BY EXECUTING THIS AGREEMENT AGREES TO VENUE IN SUCH COURTS AND CONSENTS TO SUCH COURTS’ JURISDICTION. PROCESS IN ANY SUIT OR
PROCEEDING REFERRED TO IN THE PRECEDING SENTENCE MAY BE SERVED ON ANY PARTY ANYWHERE IN THE WORLD. EACH OF THE PARTIES HEREBY WAIVES THE RIGHT TO TRIAL BY JURY IN ANY AND ALL ACTIONS OR PROCEEDINGS IN ANY COURT, WHETHER THE SAME IS BETWEEN THEM OR
TO WHICH THEY MAY BE PARTIES, AND WHETHER ARISING OUT OF, UNDER, OR BY REASON OF THIS AGREEMENT, OR ANY ACTS OR TRANSACTIONS HEREUNDER OR THE INTERPRETATION OR VALIDITY THEREOF, OR OUT OF, UNDER OR BY REASON OF ANY OTHER CONTRACT, AGREEMENT OR
TRANSACTION OF ANY KIND, NATURE OR DESCRIPTION WHATSOEVER, WHETHER BETWEEN THEM OR TO WHICH THEY MAY BE PARTIES. 
 19. All Rights
Cumulative; Equitable Relief. 
 (a) All Rights Cumulative. All rights and remedies conferred upon or reserved by the Parties in this
Agreement shall be cumulative and concurrent and shall be in addition to all other rights and remedies available to such Parties at law or in equity or otherwise, including, without limitation, requests for temporary and/or permanent injunctive
relief. Such rights and remedies are not intended to be exclusive of any other rights or remedies and the exercise by either Party of any right or remedy herein provided shall be without prejudice to the exercise of any other right or remedy by such
Party provided herein or available at law or in equity. 

 (b) Equitable Relief. The Parties hereby acknowledge and agree that any breach by a
Party hereunder shall cause the non-breaching Party irreparable harm for which there is no adequate remedy at law, and in the event of such breach, the non-breaching
Party shall be entitled to, in addition to other available remedies, seek injunctive or other equitable relief, including, without limitation, interim or emergency relief, including, without limitation, a temporary restraining order or injunction,
before any court with applicable jurisdiction, to protect or enforce its rights. 
 20. Independent Contractor. 

In rendering the Services to be rendered by Provider and/or Crawford hereunder, Provider and Crawford shall each be an independent contractor.
Nothing contained herein shall be deemed to constitute either Provider or Crawford as the partner or agent of Company or Company as the partner or agent of Provider or Crawford. Neither Company, on the one hand, nor Crawford nor Provider, on the
other hand, shall have the power or authority to bind the other with respect to third parties or to represent to third parties that they have such authority. The Parties acknowledge that nothing in this Agreement constitutes Provider or Crawford as
an employee of Company. 
 21. Entire Agreement; Further Assurances. 

This Agreement together with Exhibit A attached hereto, constitutes the entire agreement and understanding between and among the
Parties with respect to the subject matter hereof, and supersedes any other prior written or oral agreement or understandings between and among the Parties with respect to the subject matter hereof. Each Party shall, at the other Party’s
request, execute and deliver such instruments or take such other actions as may be reasonably requested to effectively carry out the terms and provisions of this Agreement. 

22. Counterparts. 
 This
Agreement may be executed in two (2) or more counterparts (and may be executed and delivered via facsimile in two (2) or more counterparts), each of which shall be deemed an original, but all of which together shall constitute one and the
same instrument. Each of the Parties agrees that an electronic or digital signature evidencing a Party’s execution of this Agreement shall be effective as an original signature and may be used in lieu of the original for any purpose. 

23. Titles and Subtitles; Construction. 

The titles and subtitles used in this Agreement are used for convenience only and are not to be considered in construing or interpreting this
Agreement. All words used in this Agreement will be construed to be of such gender or number as the circumstances require. Unless otherwise expressly provided, the word “including” does not limit the preceding words or terms. 

 24. Joint Draft. 

The Parties have participated jointly in the drafting of this Agreement. If an ambiguity or question of intent or interpretation should arise,
this Agreement shall be construed as if drafted jointly by the Parties and no presumption or burden of proof shall arise favoring or burdening any Party by virtue of the authorship of any of the provisions of this Agreement. 

25. 409A 
 The Parties intend
that this Agreement and the benefits provided hereunder be interpreted and construed to be exempt from or to otherwise comply with Internal Revenue Code (the “Code”) Section 409A to the extent applicable thereto.
Notwithstanding any provision of this Agreement to the contrary, this Agreement shall be interpreted and construed consistent with this intent, provided that the Company shall not be required to assume any increased economic burden in connection
therewith. Although the Company intends to administer this Agreement so that it will be exempt from or otherwise comply with the requirements of Code Section 409A, the Company does not represent or warrant that this Agreement will be exempt
from or otherwise comply with Code Section 409A or any other provision of federal, state, local, or non-United States law. Neither the Company, its affiliates, nor their respective directors, officers,
employees or advisers shall be liable to Provider (or any other individual claiming a benefit through Provider) for any tax, interest, or penalties Provider may owe as a result of compensation or benefits paid under this Agreement, and the Company
and its affiliates shall have no obligation to indemnify or otherwise protect Provider from the obligation to pay any taxes pursuant to Code Section 409A or otherwise. 

 [SIGNATURE PAGE TO PROMOTIONAL AGREEMENT] 

IN WITNESS WHEREOF, the Parties have executed this Agreement to be effective as of the date first above written. 

“Company” 
  

			
	 F45 TRAINING HOLDINGS INC.

		
	By:	 	/s/ Adam Gilchrist
	Name:	 	Adam Gilchrist
	Its:	 	CEO

 “Provider” f/s/o “Crawford” 

 

			
	CRAW DADDY PRODUCTIONS, INC. F/S/O CINDY CRAWFORD
		
	By:	 	/s/ Cindy Crawford
	Name:	 	Cindy Crawford
	Its:	 	 

 EXHIBIT A 

Standard Terms 
 The
following standard terms are hereby incorporated into the Agreement: 
  

	 	A.	 Exclusivity. 

  

	 	a.	 Subject to clause A.c. of the Standard Terms below, during the Term, Provider shall not, directly or
indirectly, authorize (nor has Provider authorized, prior to the Term, which authority is still in effect) the use of Crawford’s name, picture, image, voice, likeness, signature and/or biographical information, nor will Crawford render any
services, post about, sponsor, promote, give any testimonials or endorsements in any advertising in any medium, nor engage in any promotional, marketing, endorsement or activities, in connection with any product/service directly competitive with the
Products (collectively, “Competitive Products”), defined as follows: fitness training business (home or traditional); class-focused fitness centers; group fitness classes; personal fitness training franchises; gym services;
resistance training; yoga; pilates; cycling; dance fitness classes; martial or mixed martial arts-based fitness training; boxing-based fitness training; fitness bootcamps. By way of example only, the following gym or fitness service providers are
considered Competitive Products: CrossFit, Orange Theory, Barry’s Bootcamp, Soul Cycle, Fly Wheel, Planet Fitness, Anytime Fitness, Equinox, Training Mate, Mirror, Jazzercise and Les Mills. 

 

	 	b.	 Subject to clause A.c. of the Standard Terms below, during the Term, Provider shall not, directly or
indirectly, do the following: 

  

	 	i.	 Divert, or attempt to divert, any business or customer of the Company or its affiliates to any Competitive
Products; or 

  

	 	ii.	 Unless released in writing by the Company, employ or seek to employ any person who is at that time employed by
the Company or its affiliates, or otherwise directly or indirectly induce such person to leave his or her employment. 

  

	 	c.	 Notwithstanding anything to the contrary in these Standard Terms or in the Agreement: 

 

	 	i.	 Nothing shall limit Provider’s or Crawford’s right to appear (i) in any of the entertainment
fields or in the entertainment, news or informational portion of any program, film, publication or other production or live event, regardless of the media through which such program, film, publication or other production or live event is exhibited,
and/or (ii) in connection with the advertising, promotion, merchandising and/or publicity materials therefor, regardless of sponsorship or products or services used therein. 

	 	ii.	 For the avoidance of doubt, (i) Crawford may appear as a participant or guest at events, regardless of
sponsorship or products used therein (e.g., Crawford may participate in charity events and appear on a guest line or “red carpet” containing a backdrop with names of Competitive Products); (ii) Crawford may appear in purely editorial
material (e.g., a magazine spread) which uses and/or credits Competitive Products; (iii) Crawford may appear in advertising and/or promotional materials for other products, which materials contain the incidental appearance of Competitive
Products; and (iv) nothing herein or in the Agreement shall prevent Provider’s or Crawford’s passive investment in any enterprise, product or service whatsoever. 

 

	 	iii.	 For the further avoidance of doubt, paparazzi and other press footage and photographs containing Competitive
Products shall not be deemed a breach hereunder. 

  

	 	B.	 Grant of Rights. 

  

	 	a.	 Creative Ownership. Subject to clause B.c. of the Standard Terms below: 

The ownership of all designs, products, intellectual property, promotional and digital materials, and all any and all rights whether now known
or hereafter devised in and to the results and proceeds of Provider’s and Crawford’s Services hereunder, including, without limitation, any contributions Provider or Crawford makes in connection with any of the foregoing, are the sole
property of the Company. All results and proceeds of every kind of services heretofore and hereafter to be rendered by Provider or Crawford in connection with the Products, including without limitation, all ideas, suggestions, themes, titles and
other material, whether in writing or not in writing, at any time heretofore or hereafter created or contributed by Provider or Crawford which in any way relate to the Products (collectively referred to as the “Work”) was or will be
created as a work-for-hire for Company. The Work was specifically commissioned by Company and, as such, is a “work-made-for-hire” as such term is used in the United States Copyright Act, and Company is and shall be deemed the author thereof. Provider acknowledges that Company, as the author of the work, is
the sole and exclusive owner of all rights in and to the Work and is entitled to the copyrights (and all extensions and renewals of copyrights) therein and thereto, with the right to make such changes therein and such uses thereof as Company may
determine. To the extent the foregoing may, for any reason, not vest in Company, all rights of every kind, in all media whether now or hereafter known, in perpetuity throughout the universe, Provider hereby assigns the same to Company. Provider
hereby waives all rights of droit moral or “moral rights of the author” or any similar rights or principles at law which Provider may now or later have in the Work. 

	 	b.	 Use of Provider’s Name and Likeness. Subject to the Company’s compliance in each case with the
restrictions and requirements set forth in the Agreement (including Provider’s approval and consent rights), Provider grants to Company the worldwide, non-exclusive, right and license to use, publicly
display, publicly perform, reproduce, broadcast, amplify, whitelist, transmit, exhibit, disseminate and distribute Crawford’s name, image, and likeness solely for and in connection with the promotion of the Products during the Term (for
clarity, including in connection with the Services). 

  

	 	c.	 Provider Retention of Rights. Notwithstanding anything to the contrary set forth in this Agreement,
except for the limited license expressly provided in the Agreement and in these Standard Terms, Provider retains all worldwide rights in the Brand Rights, including, without limitation, Crawford’s name, likeness, voice, persona, and image.

  

	 	d.	 Reverse License. Company hereby grants to Provider and Crawford, a royalty-free, perpetual, fully-paid,
right and license to utilize the results and proceeds of the Services hereunder, in its entirety or any portions thereof, in all media now known or hereafter developed, throughout the universe, as follows: (i) on any one (1) or more of
Provider’s and/or Crawford’s websites, social media accounts and all successor medias thereto, whether now known or hereinafter developed; and (ii) in connection with historical and archival purposes (e.g., documentary, commentary,
corporate retrospective, historical files on websites of Provider). 

  

	 	C.	 Approvals. 

  

	 	a.	 Company shall approve all Social Media Posts prior to upload by Provider or Crawford. Provider will submit all
promotional Social Media Posts to Company for approval a reasonable time before posting, and Company shall review such Social Media Posts and provide feedback to Provider. Provider shall use reasonable efforts to incorporate such feedback into the
Social Media Posts. Provider shall resubmit the content to Company for review, and Company shall be entitled to additional rounds of feedback until the content is approved by Company for posting. For the avoidance of doubt, Provider nor Crawford
shall post any content in connection with this Agreement without the prior written approval of Company. Company shall not use Crawford’s name, image, voice, persona, likeness, or any other Brand Rights, on any assets or marketing materials
related to the Products and/or Crawford’s affiliation with the Products (including use of previously approved items in connection with a new use or context) 

	 	
without Provider’s prior written approval of the same in each instance. Provider shall respond to each request for approval from Company within five (5) days of Provider’s receipt
of such request (“Approval Window”); provided, however that Provider’s silence or failure to respond to any such request prior to the expiration of the Approval Window shall be deemed Provider’s disapproval of the
materials and/or content contained in such request for approval. Company hereby acknowledges that Provider’s approval of any particular materials or content for a specific purpose shall only be deemed an approval for said purpose. Company shall
be required to re-submit any previously approved materials and/or content to the extent Company wishes to use the same for other purposes. Company hereby acknowledges that, in the event Company fails to obtain
Provider’s consent or approval for any act or omission requiring such consent or approval (e.g., use of Crawford’s name, image, likeness, voice, or persona, etc.), the same shall be deemed a
non-curable breach of this Agreement entitling, but not requiring, Provider to immediately terminate this Agreement. 

  

	 	b.	 Company acknowledges that, if any materials produced hereunder are of inferior quality in material and/or
workmanship or not in accordance with applicable Laws, then the substantial goodwill which Provider has built up and now possesses in the Brand Rights will be impaired. As such, Company shall use Company’s best efforts to operate the business
contemplated hereunder in a manner consistent with the high prestige and quality associated with Provider, Crawford, the Brand Rights and the Crawford Rights. 

 

	 	D.	 Confidentiality. 

  

	 	a.	 Neither Provider nor Crawford will disclose any Company Confidential Information (as defined below). Nothing
contained in this paragraph shall prevent Provider or Crawford from disclosing (i) any information, on a need-to-know and confidential basis, to Provider’s or
Crawford’s business and legal representatives or (ii) any information required to be disclosed by law or legal process. “Company Confidential Information” shall mean information which is confidential in nature and/or of
great value to Company and obtained by Provider or Crawford hereunder, and shall include, without limitation, (A) trade secrets; (B) business, financial, legal or contractual matters of or pertaining to Company and its affiliates, and
their respective officers, directors, shareholders and employees (hereinafter, the foregoing are collectively referred to as “Company Related Parties”); (C) any other private and confidential matters concerning Company or any of the
Company Related Parties; and (D) information pertaining to the terms of this Agreement. 

	 	b.	 The Company will not disclose (and shall cause its directors, officers, employees, contractors and affiliates
not to disclose) any Provider Confidential Information (as defined below). Nothing contained in this paragraph shall prevent Company from disclosing (i) any information, on a
need-to-know and confidential basis, to Company’s business and legal representatives or (ii) any information required to be disclosed by law or legal process.
“Provider Confidential Information” shall mean information, which is confidential in nature and/or of great value to Provider and/or Crawford, and shall include, without limitation, (A) personal information or matters about
Provider, Crawford, or Crawford’s family, friends, representatives and employees; (B) business, financial, medical, legal or contractual matters of or pertaining to Provider or Crawford and/or Provider’s or Crawford’s business
entities and their respective officers, directors, shareholders and employees (hereinafter, the foregoing are collectively referred to as “Provider Related Parties”); (C) any other private and confidential matters concerning
Provider, Crawford or any of the Provider Related Parties; and (D) information pertaining to the terms of this Agreement.

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