Document:

Form of Restricted Stock Unit Agreement

 CONSTANT CONTACT, INC. 

Restricted Stock Unit Agreement (for Former
[                    ] Employees) 
 Under 2011 Stock Incentive Plan 
 (Time-Based Vesting)

 AGREEMENT made between Constant Contact, Inc., a Delaware corporation (the “Company”), and
            (“you”) as of this         day of         ,
20        , immediately after the closing of the transactions contemplated by                     ,
dated as of ,             ,         20        , (the “Effective Date”). 

For valuable consideration, receipt of which is acknowledged, the Company and you agree as follows: 

1. Grant of RSUs. 

Effective as of the Effective Date, and subject to the terms and conditions set forth in this Agreement and in the Constant Contact, Inc. 2011 Stock
Incentive Plan (the “Plan”), the Company has granted you Restricted Stock Units (“RSUs”) providing you with the right to receive
             shares of common stock (“Common Stock”), $0.01 par value per share, of the Company (the “Shares”). 

2. Vesting and Forfeiture. 
 (a) While you remain employed by, or engaged to provide services on an individual basis to, the Company, 40% of the RSUs will vest on the first anniversary of the Effective Date and 60% of the RSUs
will vest on the second anniversary of the Effective Date, such that 100% of the RSUs will be fully vested on the second anniversary of the Effective Date. The date upon which any of the RSUs vest will be considered a “Vesting
Date” for the RSUs that vest on that date. Any fractional Shares that would otherwise vest as of a particular date will be rounded down and carried forward to the next Vesting Date until a whole Share can be issued. 

(b) Except as set forth in the following sentence and absent any contrary provision in the Plan or any other applicable plan or
agreement, if you cease to be employed by, or engaged to provide services on an individual basis to, the Company for any reason or no reason, you will immediately and automatically forfeit all rights to any of your RSUs that have Vesting Dates after
the date your employment or other service providing relationship with the Company ends. If your employment with the Company is terminated by the Company other than for Cause (as defined below), in each case on or prior to the second anniversary of
the Effective Date, all then unvested RSUs shall become vested in full as of the effective date of such termination, which date shall be considered a Vesting Date for purposes of this Agreement; provided, however, that notwithstanding anything to
the contrary in this Agreement (including Section 3 below), the Company shall have no obligation to deliver to you (or any other person) any Shares with respect to any RSUs that vest by operation of this Section 2(b) unless (i) you
sign and deliver to the Company a release of claims in the standard form then used by the Company as provided by the Company (the “Release”) and (ii) such Release becomes irrevocably effective in accordance with its terms within 60
days after your termination of employment (or such shorter period as the Company may specify). “Cause” means (A) your willful misconduct, (B) your failure to perform your reasonably-assigned duties and responsibilities to the
Company if such failure has not been cured by you within thirty (30) days after written notice to you by your direct supervisor describing such failure in reasonable detail, (C) any breach by you of any provision of any employment,
consulting, advisory, nondisclosure, non-competition or other similar agreement between the Company and you or any of the Company’s written policies or procedures, including, but not limited to, the Company’s Code of Business Conduct and
Ethics and its written policies and procedures regarding sexual harassment, computer access and insider trading if such material breach is not cured by you within thirty (30) days after written notice to you by your direct supervisor (except
with respect to any material breach of any nondisclosure, non-competition or non-solicitation agreement or the Company’s insider trading policies which shall not be subject to such thirty (30) day cure period), or (D) your conviction
of, or plea of guilty or nolo contendere to, (x) any felony or (y) with respect to your employment, any misdemeanor that is materially injurious to the Company, in each case (A) through (D), as determined by the Company, which
determination shall be conclusive. You shall be considered to have been discharged for Cause if the Company determines, within 30 days after the termination of your employment, that discharge for Cause was warranted and shall then forfeit or, for
shares already sold, promptly pay the disposition value to the Company for any portions of the RSU that vested based on the earlier determination of a termination without Cause. 

 3. Issuance of Shares. 

Subject to the terms and conditions of this Agreement (including any Withholding Tax obligations), after each Vesting Date, the Company
will issue to you (or your estate, or an account at a brokerage firm designated by the Company), within three (3) business days following such Vesting Date, one Share for each RSU that vested on such Vesting Date. Until each applicable Vesting
Date, you will have no rights to any Shares, and until the Company delivers the Shares to you, you will not have any rights associated with such Shares, including without limitation voting rights, dividends or dividend equivalents. 

4. Transferability. 
 The RSUs and Shares they represent may not be sold, assigned, transferred, pledged, hypothecated or otherwise disposed of (whether by operation of law or otherwise) (collectively, a
“transfer”), except that this Agreement may be transferred by the laws of descent and distribution or as otherwise permitted under the Plan. You may only transfer the Shares that may be issued pursuant to this Agreement
following a Vesting Date that covers them. 
 5. Withholding Taxes. 

(a) You acknowledge that you have reviewed with your own tax advisors the federal, state, local and foreign tax consequences of this
investment and the actions contemplated by this Agreement. You affirm that you are relying solely on such advisors and not on any statements or representations of the Company or any of its agents. 

(b) The Company’s obligation to deliver Shares to you upon or after the vesting of the RSUs shall be subject to your
satisfaction of all income tax (including federal, state and local taxes), social insurance, payroll tax, payment on account or other tax related withholding requirements, as determined by the Company (“Withholding Taxes”).

 (c) You acknowledge and agree that the Company has the right to deduct from payments of any kind otherwise due to you
any Withholding Taxes to be withheld with respect to the actions contemplated by this Agreement. 
 (d) Without limiting
the generality of the foregoing Section 5(c), except as provided in the next sentence, the Company shall withhold a number of Shares issuable in payment of any vested RSUs having a Fair Market Value, as of the Vesting Date of such RSUs, equal
to the Withholding Taxes with respect to such RSUs. If the Company cannot (under applicable legal, regulatory, listing or other requirements, or otherwise) satisfy such Withholding Taxes in such method, the Company may satisfy such Withholding Taxes
by any one or combination of the following methods: (i) by requiring you to pay such Withholding Taxes in cash or by check; (ii) by deducting such Withholding Taxes out of any other compensation otherwise payable to you by the Company;
and/or (iii) by allowing you to surrender shares of Common Stock which (x) in the case of shares initially acquired from the Company (upon exercise of a stock option or otherwise), have been owned by you for such period (if any) as may be
required to avoid a charge to the Company’s earnings, and (y) have a Fair Market Value on the date of surrender equal to such Withholding Taxes. The Company is hereby authorized to take such actions as are necessary to effect the
withholding of any and all such Withholding Taxes in accordance with this Section 5(d). For purposes of this Section 5(d), the “Fair Market Value” of a Share as of any date shall be equal to the last reported sale
price of the Common Stock on the NASDAQ Stock Market (or any other stock exchange or over-the-counter market on which the Company’s Common Stock is then traded) on such date. 

6. Securities Laws. 

Notwithstanding any other provision of the Plan or this Agreement, the Company will not be required to issue, and you may not sell, assign, transfer or
otherwise dispose of, any shares of Common Stock received as payment of the RSUs, unless (a) there is in effect with respect to the shares of Common Stock received as payment of the RSUs a registration statement under the Securities Act of
1933, as amended, and any applicable state or foreign securities laws 

 
or an exemption from such registration, and (b) there has been obtained any other consent, approval or permit from any other regulatory body that the Compensation Committee (the
“Committee”) of the Company’s Board of Directors, in its sole discretion, deems necessary or advisable. The Company may condition such issuance, sale or transfer upon the receipt of any representations or agreements from
the parties involved, and the placement of any legends on certificates representing Common Stock received as payment of the RSUs, as may be deemed necessary or advisable by the Company to comply with such securities law or other restrictions.

 7. Provisions of the Plan. 
 This Agreement is subject to the provisions of the Plan, a copy of which is furnished to you with this Agreement. Any capitalized terms used in this Agreement but not otherwise defined in the Agreement
shall have the same meaning as in the Plan. 
 8. Miscellaneous. 

(a) Section 409A. This Agreement is intended to comply with the requirements of Section 409A and shall be construed
consistently therewith. In any event, the Company makes no representation or warranty and will have no liability to you or any other person, other than with respect to payments made by the Company in violation of the provisions of this Agreement, if
any provisions of or payments under this Agreement are determined to constitute deferred compensation subject to Section 409A but not to satisfy the conditions of that section. 

(b) Unsecured Creditor. This Agreement shall create a contractual obligation on the part of Company to make payment of the RSUs
credited to your account at the time provided for in this Agreement. Neither you nor any other party claiming an interest in the RSUs or related stock hereunder shall have any interest whatsoever in any specific assets of the Company. Your right to
receive payments hereunder shall be that of an unsecured general creditor of Company. 
 (c) Severability. The invalidity
or unenforceability of any provision of this Agreement shall not affect the validity or enforceability of any other provision of this Agreement, and each other provision of this Agreement shall be severable and enforceable to the extent permitted by
law. 
 (d) Waiver. Any provision for the benefit of the Company contained in this Agreement may be waived, either
generally or in any particular instance, by the Board of Directors of the Company or the Committee. 
 (e) Binding
Effect. This Agreement shall be binding upon and inure to the benefit of the Company and you and its and your respective heirs, executors, administrators, legal representatives, successors and assigns, subject to the restrictions on transfer set
forth in Section 4 of this Agreement. 
 (f) Notice. Except as provided in Section 8(i), all notices required
or permitted hereunder shall be in writing or provided and deemed effectively given upon personal delivery or five calendar days after deposit in the United States Post Office, by registered or certified mail, postage prepaid, addressed to the other
party hereto at, for the Company, its primary business address (attention: Chief Human Resources Officer / General Counsel) and, for you, at your home address as reflected in the records of the Company, or at such other address or addresses as
either party shall designate to the other in accordance with this Section 8(f). 
 (g) Entire Agreement. This
Agreement and the Plan constitute the entire agreement between the parties, and supersede all prior agreements and understandings, relating to the subject matter of this Agreement. 

(h) Governing Law. This Agreement shall be construed, interpreted and enforced in accordance with the internal laws of the State
of Delaware without regard to any applicable conflicts of laws. 
 (i) Electronic Delivery. The Company may, in its sole
discretion, decide to deliver any documents related to participation in the Plan or awards granted under the Plan by electronic means or to request your consent to participate in the Plan by electronic means or allow you to provide notices by
electronic means. You hereby consent to receive such documents by electronic delivery and, if requested, you agree to participate in the Plan through an 

 
on-line or electronic system established and maintained by the Company or another third party designated by the Company. 
 (j) Your Acknowledgments. You acknowledge that you: (i) have read this Agreement; (ii) have been represented in the preparation, negotiation and execution of this Agreement by legal
counsel of your own choice or have voluntarily declined to seek such counsel; (iii) understand the terms and consequences of this Agreement; and (iv) are fully aware of the legal and binding effect of this Agreement. 

[Signatures on Page Following] 

 IN WITNESS WHEREOF, the Company has caused this grant to be executed under its corporate
seal by its duly authorized officer. This option shall take effect as a sealed instrument. 
  

			
	 CONSTANT CONTACT, INC.

		
	By:	 	  

	Name:	 	  

	Title:	 	  

 Dated: 

 PARTICIPANT’S ACCEPTANCE 

By signing below (or by accepting the foregoing grant through such other means as may be established by the Company or its third-party
administrator from time to time), I hereby accept the foregoing grant and agree to the terms and conditions thereof and acknowledge receipt of a copy of the Plan. 

 

			
	 PARTICIPANT:

	
	  

	Address:	 	  

	  

 Dated:2012 EXECUTIVE CASH INCENTIVE BONUS PLAN

 

 
  
 2012 Executive Cash 
 Incentive Bonus Plan

 

 
  
 Incentive Structure 
 Metrics 

Annual Weighting of metrics 
 Target Payouts by quarter 
 Target setting

 Target leverage and ranges 

	 2
	  
	 

 

 
  
 Metrics 
 QRG 

Defined as quarterly revenue growth. 
 Adjusted EBITDA Margin 
 Defined as GAAP operating
income, plus depreciation and amortization, non-cash stock based compensation, minus interest, adjusted for taxes, calculated as a percentage of revenue. 
 Customer Satisfaction 
 Defined as the monthly
percentages of surveyed customers that rate their overall experience with Constant Contact during a quarter as “very good” or “excellent” (or substantial equivalent if revised) averaged over the quarter. 

EVM and SaveLocal Annual Revenue 
 Revenue attributable to the EVM and SaveLocal business units (EVM – GAAP Revenue; SaveLocal – cash collected). 

EVM Year-End Customer Count 
 Event marketing customers at December 31, 2012 (defined in the same manner as financial reporting). 
 SaveLocal Aggregate Annual Deals 
 Total customer
deals in 2012. 
 Individual MBO 
 MBO will be focused on personal, professional or organizational growth and development over the course of the quarter. 

	 3
	  
	 

 

 
  
 Annual Weighting of Metrics 
 CEO and VP,
Executives (except EVM VP SaveLocal VP 
 Sales and EVM and SaveLocal 

Marketing VPs) 
 QRG 60% 40% 25% 25% 
 Adjusted EBITDA Margin 15%
15% 10% 10% 
 Customer Satisfaction 25% 25% — — 

MBOs — 20% 25% 25% 
 EVM or SaveLocal 
 Annual Revenue — — 25%
15% 
 EVM Year-End 
 Customer Count — — 15% — 
 SaveLocal
Aggregate 
 Annual Deals — — — 25% 

100% 100% 100% 100% 

	 4
	  
	 

 

 
  
 Target Payouts by Quarter (CEO/VP Sales and Marketing) 
 Q1 Q2 Q3 Q4 Total 
 QRG 15% 15% 15% 15% 60%

 Adjusted 3.75% 3.75% 3.75% 3.75% 15% 
 EBITDA 
 Margin 

Customer 6.25% 6.25% 6.25% 6.25% 25% 
 Satisfaction 
 25% 25% 25% 25% 100% 

Calculations equal to percentages of annual target incentive. 

	 5
	  
	 

 

 
  
 Target Payouts by Quarter (Executives w/out EVM and SaveLocal VPs) 
 Q1 Q2 Q3 Q4 Total 
 QRG 10% 10% 10% 10% 40%

 Adjusted 3.75% 3.75% 3.75% 3.75% 15% 
 EBITDA 
 Margin 

Customer 6.25% 6.25% 6.25% 6.25% 25% 
 Satisfaction 
 MBOs 5% 5% 5% 5% 20% 

25% 25% 25% 25% 100% 
 Calculations equal to percentages of annual target incentive. 

	 6
	  
	 

 

 
  
 Target Payouts by Quarter (EVM VP) 
 Q1 Q2 Q3 Q4
Total 
 QRG 6.25% 6.25% 6.25% 6.25% 25% 
 Adjusted 2.5% 2.5% 2.5% 2.5% 10% 
 EBITDA

 Margin 
 MBOs 6.25% 6.25% 6.25% 6.25% 25% 
 EVM
Annual—— 25% 25% 
 Revenue 
 EVM—— 15% 15% 
 Year-End 

Customer 
 Count 
 15% 15% 15% 55% 100% 

Calculations equal to percentages of annual target incentive. 

	 7
	  
	 

 

 
  
 Target Payouts by Quarter (SaveLocal VP) 
 Q1 Q2 Q3
Q4 Total 
 QRG 6.25% 6.25% 6.25% 6.25% 25% 

Adjusted 2.5% 2.5% 2.5% 2.5% 10% 
 EBITDA 
 Margin 

MBOs 6.25% 6.25% 6.25% 6.25% 25% 
 SaveLocal—— 15% 15% 
 Annual 

Revenue 
 SaveLocal—— 25% 25% 
 Aggregate

 Annual 
 Deals 
 15% 15% 15% 55% 100% 

	 8
	  
	 

 

 
  
 Target Setting 
 QRG 

Set by Compensation Committee at beginning of year and mid-year based on Board budget. 

Adjusted EBITDA Margin 
 Set by Compensation Committee at beginning of year and mid-year based on Board budget. 
 Customer Satisfaction 
 Set by Compensation
Committee at beginning of year. 
 Individual MBOs 

Set at beginning of each quarter by CEO for Vice Presidents. 

EVM and SaveLocal Annual Revenue 
 Set by Compensation Committee at beginning of year based on Board budget. 
 EVM Year-End Customer Count 
 Set by Compensation
Committee at beginning of year based on Board budget. 
 SaveLocal Aggregate Annual Deals 

Set by Compensation Committee at beginning of year based on Board budget. 

9 

 

 
  
 Target Leverage and Ranges 
 QRG 

Minimum target QRG threshold—80%; payout at 50% of target 

Maximum target QRG threshold—140%; payout at 300% of target 

Leverage as described on next page 
 Adjusted EBITDA Margin 
 Minimum target Adjusted
EBITDA Margin threshold – (target less one percentage point); payout at 95% of target 
 Maximum target
Adjusted EBITDA Margin threshold – (target plus one percentage point); payout at 105% of target 
 Leverage
as described on next page 
 Customer Satisfaction 

Minimum target customer satisfaction – (target minimum less three percentage points); payout at 25% of target

 Maximum target customer satisfaction – (target maximum plus four percentage points); payout at 200% of
target 
 MBOs 
 No minimum threshold 
 Maximum payment 100%

 Payout equal to weighted % attainment of objective 

EVM Annual Revenue 
 Minimum target EVM Annual Revenue threshold—80%; payout at 50% of target 
 Maximum target EVM Annual Revenue threshold—140%; payout at 300% of target 
 Leverage as described on next page 
 EVM Year-End
Customer Count 
 Minimum target EVM Year-End customer count threshold—100%; payout at 100% of target

 Maximum EVM Year-End Customer Count threshold—140%; payout at 300% of target 

Linear interpolation between data points 
 SaveLocal Annual Revenue 
 Minimum target SaveLocal
Annual Revenue threshold—50% payout at 58.7% achievement up to 100% payout at 100% achievement (linear interpolation between data points) 
 Over-performance milestones: 
 Greater than 117.4%
achievement; payout at 150% of target 
 Greater than 176.2% achievement; payout at 200% of target 

SaveLocal Aggregate Annual Deals 
 Minimum target SaveLocal Annual Deals threshold—50% payout at 55.5% achievement up to 100% payout at 100% achievement (linear interpolation between data points) 

Over-performance milestones: 
 Greater than 166.6% achievement; payout at 150% of target 
 Greater than 222.2% achievement; payout at 200% of target 
 10 

 

 
  
 Target Leverage and Ranges 
 QRG and EVM Annual
Revenue Leverage Model 
 Achievement <80% 80% 85% 90% 95% 100% 105% 110% 115% 120% 125% 130% 135% 140%+

 Payout 
 Percentage1 0% 50% 63% 75% 88% 100% 125% 150% 175% 200% 225% 250% 275% 300% 
 1Linear interpolation between data points 

Adjusted EBITDA Margin Leverage Model 
 > Target EBITDA + 1% Point 
 Achievement <
Target EBITDA – 1% Point Target EBITDA—1% Point Target EBITDA % Target EBITDA + 1% Point (and above) 

Payout 
 Percentage1 0% 95% 100% 105% 105% 
 1Linear
interpolation between data points 
 Customer Satisfaction Model 

< Target Minimum -3 percentage points 
 Target Minimum -3 percentage points 
 Target
Minimum 2 percentage points 
 Target Minimum -1 percentage point 

Target Customer Sat Range 
 Target Maximum +1 percentage 
 Target Maximum +2
percentage point 
 Target Maximum +3 percentage points 

Target Maximum +4 percentage points 
 Payout Percentage 0% 25% 50% 75% 100% 125% 150% 175% 200% 
 11

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