Document:

INDEMNIFICATION AND RELEASE AGREEMENT

 

This
Indemnification And Release
Agreement (the “Agreement”)
is made and entered into
by and between Rocky Mountain High Brands,
Inc. (sometimes referred to as “RMHB”) and Jerry Grisaffi (sometimes referred
to as “Grisaffi”) (all sometimes collectively referred to as “the
Parties”) according to the following
terms.

 

 

A.       
Grisaffi has resigned, effective June 30, 2017 from his employment as Chairman of the Board of Directors and Secretary and
Treasurer of RMHB. Such resignation was in writing and was delivered to the Board of Directors June 26, 2017. The Board has accepted
the resignation.

B.       The
Parties desire to memorialize the terms of the resignation by this document.

NOW,
THEREFORE, in consideration
of the mutual promises
and covenants specified herein,
including
the recitals set forth above, and other
good and valuable consideration,
the receipt and sufficiency of which are
hereby acknowledged and agreed by all of
the Parties, the undersigned
agree as follows:

RELEASES

 

The
Parties, individually and collectively,
as well as their respective
predecessors and successors,
agents, attorneys, employees, representatives,
heirs and assigns, hereby forever fully
release, discharge
and acquit the other Parties, and each of them, individually and collectively, as
well as their
respective predecessors
and successors, agents, attorneys, employees,
representatives,
heirs and assigns,
from any and all costs, losses, liabilities, damages,
injuries, expenses, claims, demands,
actions, causes of action,
contracts and/or agreements
(specifically including the Employment Agreement of Grisaffi, as well as any back wages/salary), known or

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unknown,
fixed or contingent,
liquidated or unliquidated,
that any one or more of the Parties has,
or may in the future
have, against any or all of the Parties as a result of or arising out of or pertaining
to any subject matters arising from the
employment and other relationships between Grisaffi and RMHB, as well as all other events at any
time through the date of this Agreement;
PROVIDED HOWEVER that Grisaffi does not release RMHB from any of the Promissory Notes now if effect with RMHB as maker and Grisaffi
as the holder, all of such Notes being fully enforceable in accordance with their terms.

INDEMNIFICATION

RMHB agrees to indemnify, defend and hold
harmless Grisaffi from and against any and all claims, causes of action, damages, claims for damages, liability,
loss, cost or expense, including reasonable attorneys' fees and expenses of
litigation, arising out of or in any way related to performance of his duties for RMHB.

 

WARRANTIES,
REPRESENTATIONS AND
COVENANTS

 

The
Parties make the following
covenants, warranties
and representations, each of which
shall survive
the Closing and the
transactions described
herein:

1.Voluntariness.The
Parties have read this Agreement, understand
its contents, and
have voluntarily
executed this Agreement as his or her or its own free
act. Each Party has been given adequate
time to consider this Agreement.
The terms of this Agreement
are not only understandable,
but they are fully understood
by him or her or it.

2.No
Prior Assignments.Each
of the Parties owns and has not sold,
assigned, granted or otherwise
transferred
to any other individual or entity any right,
privileges or cause of action, or any
part thereof, arising out of or otherwise
connected with
the subject matter
or terms of this Agreement.

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3.       Consideration.
The only consideration for
signing this Agreement
are the terms stated herein. No other
promises or agreements
of any kind have been made to or with
the Parties by any person or entity
whomsoever to cause
him or her or it to execute this Agreement.

4.       Consultation
with Attorneys.
Each Party has consulted with his or her
or its attorneys prior to executing this Agreement,
or has had the opportunity to do so, his or her or its attorneys have explained the
terms and conditions of this Agreement,
they have fully answered all of his or her
or its questions concerning same
and have apprised him or
her or it of the legal impact of this Agreement,
and he or she or it fully understands this
Agreement
and the final and
binding effect.

5.Authority.Each
Party to this Agreement has the capacity,
power, and authority to enter
into this Agreement and to execute
and deliver any and all documents required
to be executed and delivered by that Party pursuant
to this Agreement and agrees and acknowledges
that this Agreement has been approved
by all necessary
corporate or other action.
Each Party to this Agreement further
warrants and represents to the other Parties
that this Agreement and all of its terms
and conditions are valid, binding,
and enforceable upon such party.

MISCELLANEOUS

 

 

6.Place
of Performance.This Agreement
is made and performable
in Dallas County, Texas.

7.       Entire
Agreement. This
Agreement contains the full
and complete agreement of the Parties hereto.

8.       Binding
Effect and Beneficiaries.  This
Agreement and any documents
attendant to same
shall inure to the benefit and shall be
binding on the Parties hereto and their

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affiliates,
principals, heirs, executors, legatees,
administrators, trustees,
ancillary trustees, personal
representatives, successors
and assigns.

8.       Amendments.
This Agreement may
not be clarified, modified,
exchanged, or amended except in a writing
signed by each of the Parties affected
by such clarification, modification,
exchange or amendment.

9.       Partial
Invalidity or Unenforceability.
 Should it be determined
for any reason that
any provision of this Agreement or any documents
executed in connection
herewith is invalid or unenforceable,
then such invalidity or unenforceability
shall not affect the validity or enforceability
of any other provision of this Agreement
or the documents executed in connection
herewith.

10.       Understanding
and Authority.  Each Party hereby
acknowledges that
he, she or it has read and fully understands,
or has had explained to his, her or its satisfaction
by counsel of his or its own
choosing, all of the terms, conditions,
and covenants of this Agreement.
Each of the signatories further
acknowledges that
he or it is fully authorized
to execute this Agreement in the capacity
set forth, that he, she or it is authorized
to fully bind
the entity on whose behalf
the individual has signed and that
each executes
this Agreement willingly and
voluntarily.

11.       Multiple
Counterparts.  This Agreement may
be executed in a number of identical counterparts,
each of which for all purposes
is deemed an
original, and all of which constitute
collectively one agreement. A facsimile
or photocopy of this Agreement
and/or the signature
of a Party shall be deemed
to constitute an
original.

12.Law
Governing and Forum Selection.The
validity, construction,
enforcement and effect
of this Agreement
shall be governed by the laws of the State
of Texas

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without
giving effect
to the conflicts
of laws provision thereof,
and each of the obligations of the parties
hereto are performable
in Dallas County, Texas. Dallas County,
Texas shall be the exclusive venue,
with sole and exclusive jurisdiction, for any litigation
relating to this Agreement, and all parties
hereto consent to the exercise of personal
jurisdiction by a state or federal court
in Dallas County for such purpose.

 

Dated: June 26, 2017.

 

 

 

ROCKY MOUNTAIN HIGH BRANDS, INC.

 

 

 

By: _/s/______________________________________

Winton Morrison, Board Member

 

By: _/s/_____________________________________

Charles Smith, Board Member

 

By: _/s/_____________________________________

Gerarod David, Board Member

 

By: _/s/______________________________________

Kevin Harrington, Board Member

 

 

 

 

 

JERRY GRISAFFI

 

 

 

Jerry Grisaffi

 

    	 	5LYONPRIDE MUSIC

SPONSORSHIP/PROMO/MARKETING

AGREEMENT WITH ROCKY MOUNTAIN
HIGH BRANDS, INC.

February 24, 2017

Rocky Mountain High Brands, Inc.

9101 Lyndon B Johnson Freeway

Dallas, Texas 75243

USA

 

Attention: Michael R. Welch, President & CEO

 

Dear Mr. Welch:

This will set forth the preliminary
intention of the parties as to general terms upon which ROCKY MOUNTAIN HIGH BRANDS, INC, located at: 9101 Lyndon B Johnson Freeway,
Dallas, Texas 75243, (hereinafter "RMHB"), will purchase a _PRIMARY_ Sponsorship Package from LYONPRIDE
MEDIA, LLC, (UBI#: 602967571), located at: P.O. BOX 1343 Puyallup, WA 98371, (hereinafter "Lyonpride").

		1.	GOOD FAITH NEGOTIATIONS: Each Party believes that pursuing this marketing relationship is in its best interests and
agrees to negotiate in good faith.

2.        Sponsorship
and Promotion Package: PRIMARY

		a.	Term: One Year Contract (Feb 24th 2017 – Feb 23, 2018). RMHB may terminate agreement at any time with 30 days’
notice from the end of the current month notice of termination is received.

 

		b.	Sponsorship Fees / Payment Schedule:

 

		i.	Service Fee Total: $ 608,750.00, to include,

		1)	$250,000.00 Services (Business App, Bus Wraps, Video, etc.)

		2)	$250,000.00 Festival Costs (Events, Tours, Vendor Booths)

		3)	$108,750.00[1]
iHeart Radio Annual Campaign (iHeart Music Festival)

 

		ii.	Payment Schedule:

 

		1)	Cash Compensation: $175,000.00 total

		1.	February $35,000

		2.	March $35,000

		3.	April $30,000

		4.	May $25,000

		5.	June $25,000

		6.	July $25,000

Total: $175,000

    	 

    	 

    

Cash Compensation will be paid month, on the 1st
of every month beginning immediately for February 2017, and on the 1st of each month thereafter.

 

2) Stock Compensation

 

		1.	6,000,000 shares of Rule 144 Common Stock, (RMHB), currently trading at $0.115 per share, attached hereto as Exhibit A

		2.	Under SEC Rule 144, issued stock and must be held for 6 months before it can be sold, (subject to additional requirements).

 

		c.	Sponsorship Services:

	• Personalized Promotional Video	• iHeart Radio Group Campaign Advertising Package	• National Magazine Ad Placements*
	
        • Concert tickets for contest / giveaway:

        - Sept ROI

        - RMH Festival

        - additional concert subject to avail.
	• 1,000+ RMHB branded promotional items* (stickers, wrist bands, t-shirts, etc.)	• ​Vendor Booth at all Festival Events (20 Plus Events)
	• Logo Branded Golf Cart to be used during RMH Festival	• Assistance in Acquiring Distribution Partners / Outlets	• Produce ROCKY MOUNTAIN HIGH FESTIVAL*
	• Promotional Presence during Rock the Road Trip Concert Series (30+ events)	• Tour Bus Vehicle Wrap	• Personalized Business Mobile App

 

* Some sponsorship services are subject to availability.
Services detailed and attached in Exhibit A

		i.	Additional Sponsorship Services: In the event of an appreciation of the issued stock value
(between $0.115 per share and the price at which Lyon Pride Media ultimately sells the stock after the 6 month holding period ends),
Lyon Pride agrees to provide additional Services at a value equal to 50% of the appreciation value of issued stock at the time
of sale.

 

		d.	Press Release: Upon execution of this Term Sheet, Lyonpride and RMHB will coordinate to
draft and circulate an official Press Release announcing this agreement to contract Primary sponsorship services with Lyonpride
Media, LLC. The parties will further coordinate drafting and circulating press releases relating to the various events and other
matters promotional activities contained in Exhibit A.

 

		e.	Cancellations: Lyonpride is not liable for return of RMHB fees in the event of cancellations
or other defaults by Lyonpride due to Acts of God. The RMHB does not have the right to terminate this Agreement for any delay or
default in performing hereunder if such delay or default is caused by conditions beyond the control of Lyonpride including, but
not limited to Acts of God.

 

In the event of a cancellation
by a Concert or Event Facility and/or its authorized agent or representative, Lyonpride shall not be liable to RMHB for any unrecoverable
costs, fees or expenses incurred by the RMHB or return of Sponsorship Fees. Lyonpride also reserves the

    	 

    	 

    

 

right to cancel any work that
is not compliance with law and/or the terms of our Sponsorship Agreement.

 

Lyonpride agrees to use its
best efforts to obtain substitute equivalent events should a cancellation occur as set forth herein above.

 

		f.	Right to Edit or Reject: Lyonpride may, at its sole discretion, edit or reject at any time,
the text, display or content of any advertisements or booths provided by the RMHB under this agreement.

 

		g.	Term / Renewal: The Term of this Agreement is as stated above. All changes must be in writing
and signed by each party.

 

		h.	Indemnification: The RMHB agrees to indemnify, defend and hold harmless Lyonpride from all
claims (whether valid or invalid), suits, judgments, proceedings, losses, damages, cost and expenses, of any nature whatsoever
(including reasonable attorney's fees) for which Lyonpride or any of its affiliates may become liable by reason of a breach by
RMHB of the terms herein.

 

		i.	Assignment: This Agreement may not be assigned or transferred by the RMHB.

 

		j.	Promotional License: RMHB authorizes Lyonpride the use of their trade name and likeness,
trademarks and related IP in publications, materials and other promotional efforts that directly promote the said event(s) within
this Sponsorship Agreement.

 

		k.	Breach / Disputes: Upon signing this Sponsorship Term Sheet, the Parties agree to utilize
professional mediation to resolve contractual disputes that cannot be mutually resolved between both parties. Disputes shall be
resolved by binding arbitration in accordance with the rules of American Arbitration Association and/or a local legal mediation
service. The prevailing party shall be entitled to recovery of attorney’s fees and costs of legal action from non-prevailing
party.

 

		l.	Entire Agreement: When signed by the parties, this Term Sheet is binding and constitutes
the complete understanding of the parties and supersedes all prior agreements, understandings, negotiations and / or arrangements
between the parties.

 

		m.	Confidentiality and Non-Compete Agreement: The Services hereunder provides access to highly
sensitive information, client contacts and a substantial amount of guests, personalities and private scenarios. Save for the agreed
upon Press Release, and SEC disclosures required to effectuate the clearing of any share issuance, any and all non-public information
shared between the Parties shall remain confidential and RMHB agrees not to use said information on his or her own behalf or disclose
same to any third party, public media or any other public platforms without prior approval of Lyonpride.

 

		n.	Non-Compete: The Services provided hereunder depends on the mutual relationships developed
over our years in business. Intentional interference with our business partnerships and/or employees will have a direct and substantial
effect on our ability to operate a successful enterprise.

    	 

    	 

    

 

Therefore as a material condition
to this Sponsorship Agreement, RMHB hereby agrees not to directly or indirectly compete with the business of Lyonpride Music, LLC,
its successors, or assigns. The RMHB shall not own, manage, operate, consult or contract with a business substantially similar
to, or competitive with, the present business of the Lyonpride or such other business activity in which the Lyonpride may substantially
engage during the term of this Agreement. This non-compete clause shall extend for a radius of _500_ miles of the Company's
present location and shall be in full force and effect during the term of this Agreement and for _one (1)_ years following
termination, notwithstanding the cause or reason for termination.

 

		o.	This Agreement shall be binding upon and inure to the benefit of the parties, their successors,
assigns, and personal representatives.

 

Very truly yours,

 

By:_/s/______________________________

Lyonpride Music, LLC

 

 

 

Agreed to as of February 24, 2017

ROCKY MOUNTAIN HIGH BRANDS, INC.

 

 

By: /s/

Michael R. Welch

President & Chief Executive Officer

  

    	 

    	 

    

 

LyonPride Media Services

Exhibit
A

		•	Personalized Promotional Video

		•	$108,000 iHeart Radio
Group Campaign Advertising Package

		•	Concert tickets for contest/
giveaway Sept
ROI, RMH Festival

		•	1,000+ promotional items (stickers, wrist bands, t-shirts, etc.)

		•	Vendor Booth at all Festival Events (20 Plus Events)

		•	Logo Branded on
Festival Golf Cart

		•	Help with Acquiring
Distribution

		•	Produce ROCKY MOUNTAIN HIGH FESTIVAL

		•	Rock the Road Trip Concert
Series (20 plus events)

		•	Tour Bus Vehicle Wrap

		•	Personalized Business Mobile App

		•	Monthly Magazine Ad Placements (Culture
Magazine, etc.)

		•	Logo Branded on
Digital Billboards, LPM TV's at Festivals (20
Plus) and LyonPride Buses

		•	Inclusion in
LPM Social Media
Campaigns

		•	Multi-Media
/ Commercial Video
Branding

		•	Logo Ad on Mesh
Banners for Bus Promotions
& Radio Remote
Events

		•	Artist Music Video's

		•	Inclusion into LPM Website's
and Phone App's

		•	3,000,000+ Radio Ad
Impressions

		•	1,000,000+ Physical Event Views

    	 

    	 

    

 

		•	

		•	Tour Bus Promotions
Will Include:

		o	Local, State,
Regional and National Tours

		o	Venue's,
Festivals
and
Stadiums

		•	Rock the Road Trip
Concert Series:

		o	21+ NW Night
Club Events

		o	Logo Branding on
Fliers/Posters

		o	Banners at Event Showcases

		•	LPM Buses
Parked
Onsite

 

[1]
Subject to final approval by iHeart Radio Programming Department

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