Document:

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                                                                   EXHIBIT 10.11

                            STOCK EXCHANGE AGREEMENT

        This Stock Exchange Agreement (the "Agreement") is dated this 7th day of
September, 2000, by and between Tomax technologies inc., a Utah corporation (the
"Company"), and Keith Low (the "Shareholder").

                                    RECITALS

        WHEREAS, the parties have agreed that it would be in the best interests
of the Company and the Shareholder to enter into this Agreement, pursuant to
which One Million Eighty-five Thousand Seven Hundred Fourteen (1,085,714) shares
of Common Stock held by Shareholder will be exchanged for a like number of
shares of Series B Preferred Stock issued by the Company. Holding the preferred
stock instead of common stock will enable Shareholder to receive upon redemption
of such Series B Preferred shares a cash payment of One Million Six Hundred
Eighty-five Thousand Five Hundred Seventy-One Dollars ($1,685,571.00) at the
time of the determination by the Company's board of directors to redeem, as set
forth in that certain Certificate of Designation of the Rights, Privileges and
Preferences of the Series B Preferred Stock, a copy of which is attached hereto
and incorporated herein by this reference. The exchange will benefit the Company
by allowing the Company to grant options relative to the common shares exchanged
by Shareholder, all without diluting the existing shareholder group.

                                    AGREEMENT

        NOW THEREFORE, in consideration of the mutual covenants and conditions
contained herein and of the Recitals which are incorporated herein by this
reference, the parties hereto hereby agree as follows:

        1. Exchange of Shares. The Shareholder hereby agrees to exchange One
Million Eighty-five Thousand Seven Hundred Fourteen (1,085,714) shares of Common
Stock for a like number of shares of Series B Preferred Stock, all issued by the
Company. The Company hereby agrees to issue such shares of Series B Preferred
Stock ("Preferred Shares" or "Shares") to Shareholder. Both Shareholder and the
Company acknowledge and agree that Shareholder has delivered to the Company a
stock certificate representing 1,085,714 shares of Common Stock, together with
an executed Stock Power in favor of the Company and that the Company has issued
to Shareholder a certificate representing 1,085,714 shares of Series B Preferred
Stock.

        2. Representations and Warranties of the Shareholder. The Shareholder
represents to the Company, as of the date hereof, that:

                2.1 Title. The Shareholder is the sole record and beneficial
        owner of the common shares delivered pursuant to this Agreement, such
        common shares are free and clear of all liens and encumbrances, and the
        Shareholder has the full and unrestricted right, power and authority to
        exchange such common shares. Upon delivery of the certificate for such
        common shares to the Company, and issuance by the Company of a like
        number of Series B Preferred Shares as described hereinabove, the
        Company will acquire good and marketable title to and complete ownership
        of such common shares, free and clear of any liens and encumbrances.

                2.2 Valuation. The Shareholder acknowledges that the Company is
        currently in the process of preparing a registration statement for the
        initial public offering of its common stock and that the valuation of
        the common stock exchanged pursuant hereto is likely to be significantly
        greater than the Series B Preferred Shares received in such exchange,
        although no formal valuation has been done by either party.
        Notwithstanding the foregoing, the Shareholder has determined to

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        proceed with the transaction as his stated method of managing risk and
        likely obtaining, although such is not assured, a cash redemption
        payment prior to the time that he may otherwise be allowed to sell any
        common shares into any public market. The Shareholder acknowledges that
        he is not acting under duress or any undue influence by the Company or
        any other person in the execution and performance of this Agreement.

                2.3 Securities Law Representations and Warranties.

                 (a) INVESTMENT INTENT. The Shareholder is acquiring the Shares
        for its own account for the purpose of investment and not with a view
        to, or for resale in connection with, the distribution thereof. The
        Shareholder understands that the Shares have not been registered under
        the Securities Act of 1933, as amended (the "Securities Act") or the
        securities laws of any state, and hereby agrees not to make any sale,
        transfer or other disposition of any such Shares unless either (i) the
        Shares first shall have been registered under the Securities Act and all
        applicable state securities laws, or (ii) an exemption from such
        registration is available, and the Company has received such documents
        and agreements from the Shareholder and the transferee as the Company
        reasonably requests at such time. A legend noting such restrictions will
        be placed on such certificates.

                 (b) EXEMPTION FROM REGISTRATION. The Shareholder understands
        and acknowledges that the offering of the Shares pursuant to this
        Agreement will not be registered under the Securities Act on the grounds
        that the offering and sale of the Shares contemplated by this Agreement
        are exempt from registration pursuant to Regulation D or under Section
        4(2) of the Securities Act, and that the Company's reliance upon such
        exemption is predicated upon the Shareholder's representations set forth
        in this Section 2.3.

                 (c) ACCREDITED INVESTOR. The Shareholder is an "accredited
        investor" as defined in Rule 501(a) of Regulation D under the Securities
        Act. The Shareholder has such knowledge and experience in financial and
        business matters as to be capable of evaluating the merits and risks of
        its investment in the Shares. The Shareholder has received all the
        information the Shareholder has requested from the Company and considers
        necessary or appropriate for deciding whether to purchase the Shares.
        The Shareholder has the ability to bear the economic risks inherent in
        its investment in the Shares and is able, without materially impairing
        its financial condition, to hold the Shares for an indefinite period of
        time and to suffer a complete loss of its investment.

                 (d) ACCESS TO INFORMATION. The Shareholder has served as a
        director of the Company since 1983, and at present continues to serve on
        the Company's board of directors. The Shareholder has also been an
        employee of the Company during such period and continues to be an
        employee of the Company. In such capacities, the Shareholder has had the
        opportunity to: (i) discuss the Company's business, management and
        financial condition, affairs and prospects with the Company's
        management; and (ii) visit the Company's facilities and inspect certain
        of the Company's records provided by the Company.

        3. Miscellaneous.

                3.1 ENTIRE AGREEMENT; SUCCESSORS AND ASSIGNS. This Agreement
        constitutes the entire agreement between the Shareholder and the Company
        relative to the subject matter hereof and thereof. Any previous
        agreement or negotiations between the Shareholder and the Company
        concerning the subject matter of this Agreement is superseded by this
        Agreement. The rights of the parties to this Agreement shall inure to
        the benefit of and be binding upon any direct or remote successor to all
        or the greater part of the properties of such party. Any other
        assignment

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        may be made only with the prior written consent of all the other
        parties. No assignment, whether or not permitted, will relieve the
        assignor of or otherwise affect the assignor's obligations with respect
        to the obligations assumed by such successor.

                3.2 GOVERNING LAW. This Agreement shall be governed by and
        construed in accordance with the internal laws of the State of Utah.

                3.3 LITIGATION. Each party to this Agreement irrevocably
        consents and submits to the jurisdiction of the federal and state courts
        sitting in Salt Lake County, Utah in any action or proceeding arising
        out of or relating to this Agreement or the consummation of the
        transactions contemplated in this Agreement. Each party irrevocably: (a)
        agrees that all claims in respect of any such action or proceeding may
        be heard and determined in these courts; (b) waives any objection that
        such party now or hereafter may have to the laying of venue for any
        action or proceeding arising out of or relating to this Agreement
        brought in the aforementioned courts; and (c) agrees to consent to
        transfer of any action involving the parties to such forum based on the
        convenience and interest of the parties.

                3.4 COUNTERPARTS; FACSIMILE. This Agreement may be executed in
        two or more counterparts, each of which shall be deemed an original, but
        all of which together shall constitute one and the same instrument. A
        facsimile copy of an executed signature page shall be deemed an
        original.

                3.5 NOTICES. Any notice required or permitted under this
        Agreement shall be given in writing and shall be conclusively deemed
        given upon actual receipt if given by hand delivery, overnight courier,
        mail or facsimile transmission addressed:

               if to the Shareholder, to:

                      Keith Low
                      9582 So. Daisy Meadow Cr.
                      Sandy, UT 84065

               if to the Company, to:

                      Tomax Technologies, inc.
                      205 North 400 West
                      Salt Lake City, UT 84103
                      fax:  (801) 924-3400

               with a copy to:
                      Lyndon L. Ricks
                      Kruse, Landa & Maycock, L.L.C.
                      50 W. Broadway, Suite 800 (84101)
                      P.O. Box 45561
                      Salt Lake City, UT 84145-0561
                      fax:  (801) 531-7091

        or to such other address as the Company or the Shareholder may designate
        by 10 days prior written notice to the other parties to this Agreement.

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                3.6 SURVIVAL OF REPRESENTATIONS AND WARRANTIES; CLAIMS. The
        representations and warranties of the parties contained in or made
        pursuant to this Agreement shall survive the execution and delivery of
        this Agreement.

                3.7 AMENDMENT, WAIVER. Any provision of this Agreement may be
        amended or waived only by a written instrument signed by the Company and
        the Shareholder.

                3.8 EXPENSES. The Company and the Shareholder shall bear their
        own expenses in connection with this transaction.

                3.9 SEVERABILITY. If any provision of this Agreement, or the
        application thereof, is for any reason and to any extent determined by a
        court of competent jurisdiction to be invalid or unenforceable, the
        remainder of this Agreement and the application of such provision to
        other persons or circumstances will be interpreted so as best to
        reasonably effect the intent of the parties to this Agreement. The
        parties agree to use their best efforts to replace such void or
        unenforceable provision of this Agreement with a valid and enforceable
        provision that will achieve, to the greatest possible extent, the
        economic, business and other purposes of the void or unenforceable
        provision.

                3.10 CONSTRUCTION. The headings of the Sections of this
        Agreement are for convenience and shall not be considered in the
        interpretation of this Agreement. The words "hereof," "hereunder" and
        similar words refer to this Agreement as a whole and not to any
        subdivision contained in this Agreement. References herein to a Section
        or Exhibit refer to the designated Section or Exhibit of or to this
        Agreement. In construing the terms of this Agreement, no presumption
        shall operate in favor of or against any party as a result of its
        counsel's role in drafting this Agreement.

        IN WITNESS WHEREOF, the parties have executed this Stock Exchange
        Agreement.

                                            TOMAX TECHNOLOGIES INC.

                                            By: /s/ Eric Olafson
                                               ---------------------------------
                                               Eric Olafson, President

                                                /s/ Keith Low
                                            ------------------------------------
                                            KEITH LOW<PAGE>   1
                                                                   EXHIBIT 10.12

[TOMAX LOGO]

August 27, 1999

PERSONAL DELIVERY - official copy

Steve Shubella
305 Queen Street
Alexandria, VA

Dear Steve:

This letter is your formal offer to join our team in the capacity of Senior Vice
President. Your preliminary assignment will be to build and manage our
Consulting, SI, and Custom Service Group. Your position is effective October 18,
1999.

SENIOR VICE PRESIDENT

As a Senior Vice President, you will be one of the top ranked executives in the
company, and will be relied upon to contribute commensurately. Our view is that
your experience and ability are of exceptional relevance to our mission to build
Tomax into the premiere 'click & mortar' solution provider in the retail and
commerce market.

Every aspect of your performance will have profound consequences on our success.
As a leader, you will exemplify a work ethic, standards of performance, and
fidelity towards the goals of the company and your assignment that will drive
your success and that of your team and executive peers.

You will be called upon to perform a number of assignments as required to
achieve on the Tomax mission. You will be personally involved in the business
process and will quickly 'own' a substantial piece of that process according to
your ability and achievement.

You will be substantially involved in the strategic development of the company,
via membership on the executive team, and further, you will be directly charged
with responsibilities that will drive our business to a leadership position in
the industry.

That's the high level, Breaking things down a little more, here's what we see in
terms of your initial assignment:

VICE PRESIDENT OF CONSULTING, SI, AND CUSTOM SERVICES

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You will be responsible for revenue development relative to the entire
RETAIL.net architecture and offering, with specific emphasis on the retail and
eCommerce industry.

This position will involve management, strategic, and tactical planning, with
specific emphasis on the development and execution of a comprehensive business
development and revenue attainment plan encompassing resource requirements,
training, measurement, and compensation. These plans and objectives will be
established in collaboration with the management team and the overall
objectives and requirements of the company.

REPORTING RELATIONSHIPS

You will report to myself as President and CEO of the company on the basis of
reporting requirements to be determined. As a senior member of the team, you
will work closely with the executive and management group, most notably Virgil
Fernandez, Senior Vice President of Software Development, relative to software
development initiatives, Jaye Olafson, Steve Klingler, and Jack Harbaugh
relative to customer relationship management (sales and marketing), Mark Kramer
in professional services, and many others.

CULTURE

Tomax seeks to build this new business group in a manner complimentary to the
existing culture. At the same time, the company expects to benefit from a
greater emphasis on customer requirements and satisfaction that is expected to
evolve from an increased focus on new business development focus.

MISSION

          HELP MAKE US #1 IN THE INDUSTRY
          To help us establish Tomax as the premiere provider of enterprise
          management solutions in the supply chain arena. This is a process of
          building the client partnerships on which the vision of our
          applications architecture can 'bear fruit', establishing itself and
          Tomax as leader in the retail and commerce markets.

          MAKE QUARTERLY REVENUE TARGETS
          To help Tomax achieve on quarterly (and therefore overall) revenue
          and profitability targets, in particular by helping to insinuate our
          'click & mortar' strategy within the industry as the preeminent basis
          on which to fuse physical and virtual retail models. More
          specifically, you will add value to the customer and prospect via the
          services and contribution of yourself and your group.

          BUILD A WORLD CLASS CONSULTING GROUP
          You will create a consulting services group that will encompass
          consulting, systems integration, and custom software development
          services. The primary focus initially will be on the enhancement of
          our current methods and our business development model (pricing,
          licensing, approach, etc.) We view the consulting group as an
          essential component and partner to the sales process (our
          relationship management group).

          Note: we have a very strong asset in Mark and it is not clear that
          the initial focus needs to include the custom group, especially if we
          are leaning towards the new business market.

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          CREATE A VALUE BASED BUSINESS MODEL

          You will assist in the company effort to revise the fundamental
          business model towards a value based approach. Tomax wants to be a
          leader and an innovator in implementing more contemporary relationship
          models with its client community.

          BUILD HOSTING (APPLICATION SERVICE PROVIDER) BUSINESS

          To lead the initiative by which Tomax will become a leader in the
          emerging market for hosting and application service providers. Our
          vision is that a continuum exists along which a range of services and
          offerings to allow retailer to selectively deploy outsourcing and
          hosting services as required to meet current needs.

          To contribute to the development of our image in the marketplace
          consistent with our positioning through appropriate sales and
          marketing initiatives as agreed upon in our sales plan.

ORGANIZATION RESPONSIBILITY:

          Meet the revenue targets established.

          Provide leadership and integrity in the pursuit of these targets.

          Create and maintain a team environment that is productive, efficient,
          and focused on client requirements.

          Develop and implement an integrated team plan compatible with our
          product/market organizational matrix developed as part of the business
          plan. Each team member should have purpose, reward, and support
          towards the attainment of individual and team objectives that you will
          establish.

          Develop and implement a comprehensive 'method' that encapsulates and
          codifies our current 'methods' and create the new ones required. This
          initiative will take advantage of our current Notes based tracking and
          management tools and will integrate with our financial management
          controls.

          Develop and maintain consistent, accurate, and timely reporting on the
          status of the team including financial performance, attainment, and
          customer satisfaction.

COMPENSATION PACKAGE

Following in an overview of your compensation package:

          SALARY - $180,000 per annum, paid bimonthly.

          STOCK OPTIONS - At or before this time you will be provided with stock
          options per a separate and mutual agreement that provides stock in the
          company in an amount equal to 2% of the current issued shares of the
          company at strike price of par less 10-15% (or the price equal to the
          lowest price made available to any other member of the team under
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            any plan) to be determined and over a five year, monthly vesting
            (or a shorter period as may be determined).

            EXPENSES -- you will be paid for all approved expenses incurred in
            the performance of your position, provided you comply with expense
            reporting procedures.

            90 DAY REVIEW -- at the conclusion of 90 days, we will sit down and
            mutually determine our go-forward position. If either party is
            uncomfortable with the decision to join, we can part company
            amicably.

            SEVERANCE -- we will provide three months compensation on
            termination on Tomax' part, regardless of cause.

            RELOCATION -- we will look after basic relocation expenses to
            include two trips for you and your family to Salt Lake City to look
            for new accommodation and the costs of the move based on direct
            costs including the moving company and other agreed to expenses.

            EQUIPMENT AND TOOLS -- Tomax will provide you with appropriate
            tools to execute the responsibilities of your position. This will
            include laptop, PDA, phone, and other tools are determined
            necessary by you and the Vice President of Operations. Similar
            arrangements will be made for members of your team.

In addition you will receive the following benefits:

      - Company sponsored health and dental insurance. The company pays 50% of
        the monthly premium with the employee paying the remaining 50%. Health
        insurance is effective on the first on the month following your first
        30 days of employment.

      - Company paid term life insurance equal to one times your gross yearly
        wages up to $50,000.

      - 401K plan where the company contributes $0.50 on the dollar up to the
        first 6% of your contribution with a five-year, 20% vesting schedule.
        Requires six months of full-time employment to meet the eligibility
        requirements.

      - Company sponsored short- and long-term disability insurance. Premiums
        are paid by the employee.

      - 24 days of paid time off (PTO).

We are looking forward to you joining our team. With your help, we are going to
build the most successful retail and eCommerce company in the world! Please
indicate your acceptance by signing both copies and returning one copy to our
office.

Yours sincerely,

TOMAX TECHNOLOGIES, INC.

Eric Olafson
President & CEO

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