Document:

Form of International Stock Option Award Agreement

 Exhibit 10.4 
 THE DUN & BRADSTREET CORPORATION 
 2009 STOCK INCENTIVE PLAN 
 INTERNATIONAL STOCK OPTION AWARD 
 ([DATE]) 
 This STOCK OPTION AWARD (this “Award”) is being granted to
                             (the “Participant”) as of this
     day of         , 20     (the “Grant Date”) by THE DUN & BRADSTREET CORPORATION (the “Company”)
pursuant to THE DUN & BRADSTREET CORPORATION 2009 STOCK INCENTIVE PLAN (the “Plan”). Capitalized terms not defined in this Award have the meanings ascribed to them in the Plan. 
 1. Grant of Stock Option. The Company hereby grants to the Participant pursuant to the Plan the right and option (an
“Option”) to purchase, subject to the terms of this Award and the Plan and subject to the vesting provisions of Section 3, all or any part of the aggregate of      shares of the Company’s common
stock, par value $.01 per share (the “Shares”), at a purchase price per Share of $        , which is the Fair Market Value per Share on the Grant Date (the “Option
Price”). This Option is a non-qualified stock option and, accordingly, does not qualify as an incentive stock option under Section 422 of the Code. 
 2. Term of Option. This Option shall expire on the tenth (10) anniversary of the Grant Date (the “Expiration
Date”) and must be exercised, if at all, on or before the earlier of the Expiration Date or the date on which this Option is earlier terminated in accordance with the provisions of Section 4 of this Award. 
 3. Vesting. Except as otherwise provided herein, this Option shall vest in equal installments on the first, second, third and
fourth anniversaries of the Grant Date (i.e., 25% on each anniversary) and shall be exercisable only to the extent that it has vested. Except as provided in Section 4(b), this Option shall cease to vest upon the Participant’s
termination of active employment, and may be exercised after the Participant’s date of termination only as set forth below. 
  

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 4. Termination of Employment. 
 (a) Exercisability Upon Termination of Employment by Death or Disability. If the Participant’s employment with the Company and
its Affiliates terminates by reason of death or Disability on or after the first anniversary of the Grant Date, (i) the unexercised portion of such Option shall immediately vest in full and (ii) such portion may thereafter be exercised
during the shorter of (A) the remaining term of the Option or (B) five years after the date of death or Disability. 
 (b) Exercisability Upon Termination of Employment by Retirement. If the Participant’s employment with the Company and its Affiliates terminates by reason of Retirement on or after the first anniversary of the Grant Date, the
unexercised portion of the Option shall continue to vest (to the extent that it is not yet vested) and may thereafter be exercised during the shorter of (i) the remaining term of the Option or (ii) five years after the date of such
termination of employment (the “Post-Retirement Exercise Period”), but only to the extent to which such Option was exercisable at the time of such termination of active employment or becomes exercisable during the
Post-Retirement Exercise Period; provided, however, that if the Participant dies within a period of five years after such termination of active employment, the unexercised portion of the Option may thereafter be exercised during the
shorter of (i) the remaining term of the Option or (ii) the period that is the longer of (A) five years after the date of such termination of active employment or (B) one year after the date of death (the “Special
Exercise Period”), but only to the extent to which such Option was exercisable at the time of such termination of active employment or becomes exercisable during the Special Exercise Period. 
 (c) Effect of Other Termination of Employment. If the Participant’s employment with the Company and its Affiliates terminates
(i) for any reason (other than death, Disability or Retirement on or after the first anniversary of the Grant Date) or (ii) for any reason prior to the first 

  

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anniversary of the Grant Date, an unexercised Option may thereafter be exercised during the period ending 90 days after the date of such termination of
employment, but only to the extent to which such Option was exercisable at the time of such termination of employment. 
 5. Manner of Exercise. 
 (a) Option Exercise and Issuance of Shares. Until the Company determines
otherwise, Option exercises and delivery of Shares will be administered by an independent third-party broker selected from time to time by the Company. 
 (b) Limitations on Exercise. This Option may not be exercised unless such exercise is in compliance, to the reasonable satisfaction of the Company, with all applicable laws including, without limitation, the
Company’s insider trading policy. 
 6. Tax Withholding. 
 (a) Regardless of any action the Company or the Participant’s employer (the “Employer”) takes with respect to any or
all income tax, social insurance, payroll tax, payment on account or other tax-related items related to the Participant’s participation in the Plan (“Tax-Related Items”), the Participant acknowledges that the ultimate liability
for all Tax-Related Items is and remains the Participant’s responsibility and may exceed the amount actually withheld by the Company and/or the Employer. The Participant further acknowledges that the Company and/or the Employer (1) make no
representations or undertakings regarding the treatment of any Tax-Related Items in connection with any aspect of the Award, including the grant, vesting or exercise of the Option, the subsequent sale of Shares acquired pursuant to such exercise and
the receipt of any dividends; and (2) do not commit and are under no obligation to structure the terms of the grant or any aspect of the Option to reduce or eliminate my liability for Tax-Related Items. 
  

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 (b) Notwithstanding anything to the contrary contained in this Award, it is a condition
of the obligation of the Company to issue and deliver the Shares that the Participant shall pay or make adequate arrangements satisfactory to the Company and/or the Employer to satisfy all withholding of Tax-Related Items and payment on account
obligations of the Company and/or the Employer. In this regard, the Participant authorizes the Company and/or the Employer, or their respective agents, at their discretion, to withhold all applicable Tax-Related Items by one or a combination of the
following: (1) withholding from the Participant’s wages or other cash compensation paid to the Participant by the Company and/or the Employer; (2) withholding from proceeds of the sale of the Shares either through a voluntary sale or
through a mandatory sale arranged by the Company (on Participant’s behalf pursuant to this authorization); or (3) withholding from Shares to be issued upon exercise of the Option. Further, if the Participant has become subject to tax in
more than one jurisdiction between the Grant Date and the date of any relevant taxable event, the Company and/or Employer (or former employer, as applicable) may be required to withhold or account for Tax-Related Items in more than one jurisdiction.

 (c) To avoid negative accounting treatment, the Company may withhold or account for Tax-Related Items (including
withholding pursuant to applicable tax equalization policies of the Company or its Affiliates) by considering applicable minimum statutory withholding amounts or other applicable withholding rates. If the obligation for Tax-Related Items is
satisfied by withholding in Shares for tax purposes, the Participant is deemed to have been issued the full number of Shares that become vested, notwithstanding that a number of Shares are held back solely for the purpose of paying the Option Price
and/or the Tax-Related Items due as a result of any aspect of the Participant’s participation in the Plan. 
 (d)
Finally, the Participant shall pay to the Company or the Employer any amount of Tax-Related Items that the Company or the Employer may be required to withhold as a result of the Participant’s 

  

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participation in the Plan or the Participant’s purchase of Shares that cannot be satisfied by the means previously described. The Company may refuse to
honor the exercise and refuse to issue or deliver the Shares or the proceeds of the sale of Shares if the Participant fails to comply with the Participant’s obligations in connection with the Tax-Related Items as described in this section.

 7. Nontransferability of Option. This Option shall not be transferable by the Participant otherwise than by will, by
the laws of descent and distribution and, during the lifetime of the Participant this Option may only be exercised by the Participant. 
 8. Change in Control. If there is a Change in Control of the Company, the unvested portion of the Option shall become fully vested and exercisable as of the date of the Change in Control provided the
Participant remains in the continuous employ of the Company or its Affiliates from the Grant Date until the date of the Change in Control. 
 9. Change in Capital Structure. The terms of this Option, including the number of Shares subject to this Option, shall be adjusted in accordance with Section 13 of the Plan as the Committee determines is
equitably required in the event the Company effects one or more stock dividends, stock split-ups, subdivisions or consolidations of Shares or other similar changes in capitalization. 
 10. Privileges of Stock Ownership. The Participant shall not have any of the rights of a shareholder of the Company with respect to
any Shares until the Shares are issued to the Participant and no adjustment shall be made for cash distributions in respect of such Shares for which the record date is prior to the date upon which such Participant or Permitted Transferee shall
become the holder of record thereof. 
 11. Detrimental Conduct Agreement. The obligations of the Company under this
Award are subject to the Participant’s timely execution, delivery and compliance with the Detrimental Conduct Agreement in the form provided by the Company to the Participant. 
  

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 12. Entire Agreement. The Plan is incorporated herein by reference and a copy of
the Plan can be requested from the Corporate Secretary Department, The Dun & Bradstreet Corporation, 103 JFK Parkway, Short Hills, New Jersey 07078. The Plan and this Award constitute the entire agreement and understanding of the parties
hereto with respect to the subject matter hereof and supersede all prior understandings and agreements with respect to such subject matter. To the extent any provision of this Award is inconsistent or in conflict with any term or provision of the
Plan, the Plan shall govern. Any action taken or decision made by the Committee arising out of or in connection with the construction, administration, interpretation or effect of this Award shall be within its sole and absolute discretion and shall
be final, conclusive and binding on the Participant and all persons claiming under or through the Participant. 
 13. No
Rights to Continued Employment. Nothing contained in the Plan or this Award shall give the Participant any right to be retained in the employment of the Company or its Affiliates or affect the right of any such employer to terminate the
Participant. The adoption and maintenance of the Plan shall not constitute an inducement to, or condition of, the employment of any Participant. The Plan is a discretionary plan, and participation by the Participant is purely voluntary.
Participation in the Plan with respect to this Award shall not entitle the Participant to participate with respect to any other award in the future or benefits in lieu of Options, even if Options have been granted repeatedly in the past. Any payment
or benefit paid to the Participant with respect to this Option award shall not be considered to be part of the Participant’s “salary,” and thus, shall not be taken into account for purposes of calculating any termination indemnity,
severance pay, redundancy, dismissal, end of service payment, bonus, long-term service awards, retirement, pension payment, welfare benefits, or any other employee benefits. In no event should this Option award be considered as compensation for or
relating to, past 

  

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services for the Company, the Employer, or any Affiliate of the Company, nor is this Option award or the underlying Shares intended to replace any pension
rights or compensation. All decisions with respect to future Options, if any, will be at the sole discretion of the Company. In the event that the Participant is not an employee of the Company, the Award will not be interpreted to form an employment
contract or relationship with the Company or any Affiliate of the Company. The future value of the underlying Shares is unknown and cannot be predicted with certainty. If the underlying Shares do not increase in value, the Options will have no
value. If the Participant exercises the Participant’s Option and obtains Shares, the value of those Shares acquired upon exercise may increase or decrease in value, even below the Option Price. In consideration of the grant of Options, no claim
or entitlement to compensation or damages shall arise from termination of the vesting of the Option or cancellation of the Option following termination of the Participant’s employment by the Company or the Employer (for any reason whatsoever
and whether or not in breach of local labor laws) and the Participant irrevocably releases the Company and the Employer from any such claim that may arise; if, notwithstanding the foregoing, any such claim is found by a court of competent
jurisdiction to have arisen, then, by accepting this Award, the Participant shall be deemed irrevocably to have waived the Participant’s entitlement to pursue such claim. In the event of involuntary termination of the Participant’s
employment (whether or not in breach of local labor laws), the Participant’s right to receive Options and vest in Options under the Plan, if any, will terminate effective as of the date that the Participant is no longer actively employed and
will not be extended by any notice period mandated under local law (e.g., active employment would not include a period of “garden leave” or similar period pursuant to local law); furthermore, in the event of involuntary termination of
employment (whether or not in breach of local labor laws), the Participant’s right to exercise the Options after termination of employment, if any, will be measured by the date of termination of the Participant’s active employment and will
not be extended 

  

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by any notice period mandated under local law. The Committee shall have the exclusive discretion to determine when the Participant is no longer actively
employed for purposes of the Participant’s Award or any other Participant benefits, except to the extent required under applicable law. 
 14. Successors and Assigns. This Award shall be binding upon and inure to the benefit of all successors and assigns of the Company and the Participant, including without limitation, the estate of the
Participant and the executor, administrator or trustee of such estate or any receiver or trustee in bankruptcy or representative of the Participant’s creditors. 
 15. Data Privacy. The Participant hereby explicitly and unambiguously consents to the collection,
use and transfer, in electronic or other form, of the Participant’s personal data as described in this Award by and among, as applicable, the Employer, and the Company and its Affiliates for the exclusive purpose of implementing, administering
and managing the Participant’s participation in the Plan. 
 The Participant understands that the Company,
the Employer, and any Affiliate may hold certain personal information about the Participant, including, but not limited to, the Participant’s name, home address and telephone number, date of birth, social insurance number or other
identification number, salary, nationality, job title, any Shares or directorships held in the Company or an Affiliate, details of all Options or any other entitlement to Shares awarded, canceled, exercised, vested, unvested or outstanding in the
Participant’s favor, for the purpose of implementing, administering and managing the Plan (“Data”). The Participant understands that Data may be transferred to any third parties assisting in the implementation, administration and
management of the Plan, that these recipients may be located in the Participant’s country or elsewhere, and that the recipient’s country may have different data privacy laws and protections than the Participant’s country. The
Participant understands that the Participant may request a list with the names and 
  

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addresses of any potential recipients of the Data by contacting the Participant’s local human resources representative. The Participant authorizes
the recipients to receive, possess, use, retain and transfer the Data, in electronic or other form, for the purposes of implementing, administering and managing the Participant’s participation in the Plan, including any requisite transfer of
such Data as may be required to a broker or other third party with whom the Participant may elect to deposit any Shares acquired upon exercise of the Option. The Participant understands that Data will be held only as long as is necessary to
implement, administer and manage the Participant’s participation in the Plan. The Participant understands that the Participant may, at any time, view Data, request additional information about the storage and processing of Data, require any
necessary amendments to Data or refuse or withdraw the consents herein, in any case without cost, by contacting in writing the Participant’s local human resources representative. The Participant understands, however, that refusing or
withdrawing the Participant’s consent may affect the Participant’s ability to participate in the Plan. For more information on the consequences of the Participant’s refusal to consent or withdrawal of consent, the Participant
understands that the Participant may contact the Participant’s local human resources representative. 
 16.
Severability. The terms or conditions of this Award shall be deemed severable and the invalidity or unenforceability of any term or condition hereof shall not affect the validity or enforceability of the other terms and conditions set forth
herein. 
 17. No Advice Regarding Award. The Company is not providing any tax, legal or financial advice, nor is the
Company making any recommendation regarding the Participant’s participation in the Plan, or the acquisition or sale of underlying Shares. The Participant is advised to consult with his or her personal tax, legal, and financial advisors
regarding the decision to participate in the Plan and before taking any action related to the Plan. 
  

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 18. Language. If the Participant receives this Award or any other document related
to the Plan translated into a language other than English and if the meaning of the translated version is different than the English version, the English version will control. 
 19. Electronic Delivery. The Company may, in its sole discretion, decide to deliver any documents related to current or future
participation in the Plan by electronic means. The Participant hereby consents to receive such documents by electronic delivery and agrees to participate in the Plan through an on-line or electronic system established and maintained by the Company
or a third party designated by the Company. 
 20. Appendix. Notwithstanding any provisions in this Award, the Option
shall be subject to any special terms and conditions set forth in any Appendix to this Award for the Participant’s country. Moreover, if the Participant relocates to one of the countries included in the Appendix, the special terms and
conditions for such country will apply to the Participant to the extent the Company determines that the application of such terms and conditions is necessary or advisable in order to comply with local law or facilitate the administration of the
Plan. The Appendix constitutes part of this Award. 
 21. Other Requirements. The Company reserves the right to impose
other requirements on the Participant’s participation in the Plan, on the Option and on any Shares acquired under the Plan, to the extent the Company determines it is necessary or advisable in order to comply with local law or facilitate the
administration of the Plan, and to require the Participant to sign any additional agreements or undertakings that may be necessary to accomplish the foregoing. 
 22. Governing Law. 
 (a) The laws of the State of New Jersey, including tort claims, (without giving effect to its conflicts of law principles) govern all matters arising out of or relating to this Award, including, without
limitation, its validity, interpretation, construction, performance, and enforcement. 
  

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 (b) Any party bringing a legal action or proceeding against any other party arising out
of or relating to this Award may bring the legal action or proceeding in the United States District Court for Essex County, New Jersey and any of the courts of the state of New Jersey. 
 (c) Each of the Company and the Participant waives, to the fullest extent permitted by law, (a) any objection which it may now
or later have to the laying of venue of any legal action or proceeding arising out of or relating to this Award brought in any court of the State of New Jersey sitting in Newark, or the United States District Court for Essex County, New Jersey,
including, without limitation, a motion to dismiss on the grounds of forum non conveniens or lack of subject matter jurisdiction; and (b) any claim that any action or proceeding brought in any such court has been brought in an inconvenient
forum. 
 (d) Each of the Company and the Participant submits to the exclusive jurisdiction (both personal and subject
matter) of (a) the United States District Court for Essex County, New Jersey and its appellate courts, and (b) any court of the State of New Jersey sitting in the City of Newark and its appellate courts, for the purposes of all legal
actions and proceedings arising out of or relating to this Award. 
 IN WITNESS WHEREOF, this Stock Option Award has been duly executed as of
the date first written above. 
  

			
	THE DUN & BRADSTREET CORPORATION
		
	 By:
	 	  

	 [Name]
	 	
	 [Title]
	 	

  

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 APPENDIX 
 THE DUN & BRADSTREET CORPORATION 
 2009 STOCK INCENTIVE PLAN 
 INTERNATIONAL STOCK OPTION AWARD 
 This Appendix
includes additional terms and conditions that govern the Options granted to the Participant if the Participant resides in one of the countries listed herein. This Appendix forms part of the Award. Capitalized terms used but not defined herein shall
have the meanings ascribed to them in the Award and the Plan. 
 This Appendix also includes information regarding exchange controls and certain other issues
of which the Participant should be aware with respect to the Participant’s participation in the Plan. The information is based on the securities, exchange control and other laws in effect in the respective countries as of April 2009. Such laws
are often complex and change frequently. As a result, the Company strongly recommends that the Participant not rely on the information noted herein as the only source of information relating to the consequences of the Participant’s
participation in the Plan because the information may be out of date at the time the Participant exercises the Option and purchases Shares or when the Participant subsequently sell Shares acquired under the Plan. 
 In addition, the information contained herein is general in nature and may not apply to the Participant’s particular situation, and the Company is not in a position
to assure the Participant of any particular result. Accordingly, the Participant is advised to seek appropriate professional advice as to how the relevant laws in the Participant’s country may apply to the Participant’s situation.

 Finally, if the Participant is a citizen or resident of a country other than the one in which the Participant currently resides, the information
contained herein may not be applicable to the Participant. 
 BELGIUM 
 Terms and Conditions 
 Tax Considerations. If the
Option is accepted in writing within 60 days of the offer date, the Option will be subject to taxation on the 60th day following the offer date of the Option. If the Participant does not accept the Option in writing within 60 days of the offer,
he or she will likely be taxed at exercise. Please refer to the Belgium Offer Letter that the Participant will receive along with his or her grant for a more detailed description of the tax consequences of choosing to accept the Option within 60
days of the offer date. The Participant should consult his or her personal tax advisor regarding the tax consequences and completion of the additional forms. 
 Termination of Employment. These provisions replace Section 4(b)-(c) of the Award: 
 (b) Exercisability Upon
Termination of Employment by Retirement. If the Participant’s employment with the Company and its Affiliates terminates by reason of retirement 

  

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(meaning the employee meets the definition of “Retirement” set forth in the Plan and is eligible for and will receive pension benefits directly
following the termination date of his or her employment contract)), after the first anniversary of the Grant Date, the unexercised portion of the Option may continue to vest (to the extent not vested) and may thereafter be exercised during the
shorter of (i) the remaining term of the Option or (ii) five years after the date of such termination of employment (the “Post-Retirement Exercise Period”), but only to the extent to which such Option was
exercisable at the time of such termination of active employment or becomes exercisable during the Post-Retirement Exercise Period; provided, however, that if the Participant dies within a period of five years after such termination of
employment, the unexercised portion of the Option may thereafter be exercised during the shorter of (i) the remaining term of the Option or (ii) the period that is the longer of (A) five years after the date of such termination of
active employment or (B) one year after the date of death (the “Special Exercise Period”), but only to the extent to which such Option was exercisable at the time of such termination of active employment or becomes
exercisable during the Special Exercise Period. 
 (c) Effect of Other Termination of Employment. If the Participant’s employment
with the Company and its Affiliates terminates (i) for any reason (other than death, Disability or retirement (as defined in Section 4(a) above) after the first anniversary of the Grant Date) or (ii) for any reason on or prior to the
first anniversary of the Grant Date, an unexercised Option may thereafter be exercised during the period ending 90 days after the date of such termination of employment, but only to the extent to which such Option was exercisable at the time
of such termination of active employment. 
 Notifications 
 Tax Reporting Notification. The Participant is required to report any brokerage or bank accounts opened and maintained outside Belgium on his or her annual tax returns. 
 CHINA 
 Terms and Conditions 
 Manner of Exercise. This provision supplements section 5 of the Award: 
 Due to regulatory requirements, the Participant will be required to exercise the Option using the cashless sell-all method of exercise. To complete a cashless sell-all exercise, the Participant agrees to instruct the broker to:
(i) sell all of the Shares issued upon exercise; (ii) use the proceeds to pay the Option Price, brokerage fees and any applicable Tax-Related Items; and (iii) remit the balance in cash to the Participant. The Participant will not be
permitted to hold Shares after exercise. Depending on the development of laws and status as a national of a country other than the People’s Republic of China, the Company reserves the right to modify the methods of exercising the Option and, in
its sole discretion, to permit cash exercise, cashless sell-to cover exercise or any other method of exercise and payment of Tax-Related Items permitted under the Plan. 
  

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 Exchange Control Restrictions. The Participant understands and agrees that, due to exchange control laws in China,
the Participant must immediately repatriate the proceeds from the cashless exercise to China. The Participant further understands that such repatriation of the proceeds may be effected through a special exchange control account established by the
Company or an Affiliate, and the Participant hereby consents and agrees that the proceeds from the cashless exercise may be transferred to such special account prior to being delivered to the Participant. 
 FRANCE 
 Notifications 
 Exchange Control Information. The Participant must comply with the exchange control regulations in France. The Participant may hold stock outside France, provided
the Participant declares any bank or stock account opened, held or closed abroad to the French tax authorities on an annual basis. Furthermore, the Participant must declare to the customs and excise authorities any cash or securities the Participant
imports or exports without the use of a financial institution when the value of the cash or securities exceeds €7,600 outside of the European Union. 
 HONG KONG 
 Terms and Conditions 
 WARNING: This offer of Options and the Shares to be issued upon exercise of the Options do not constitute a public offer of securities under Hong Kong law and are available only to employees of the Company or its
Affiliates. The contents of the Award, including this Appendix, the Plan and other incidental communication materials have not been prepared in accordance with and are not intended to constitute a “prospectus” for a public offering of
securities under the applicable securities legislation in Hong Kong. Nor have the documents been reviewed by any regulatory authority in Hong Kong. The Options and the Shares to be issued upon exercise of the Options are intended only for the
personal use of each eligible employee of the Employer, the Company, or its Affiliate and may not be distributed to any other person. If the Participant is in any doubt about any of the contents of the Award, including this Appendix, or the Plan,
the Participant should obtain independent professional advice. 
 Privileges of Stock Ownership. This provision supplements Section 10 of the
Award: 
 To facilitate compliance with securities laws in Hong Kong, the Participant agrees not to sell or transfer the Shares issued
upon exercise of the Options within six months of the Grant Date. 
 Notifications 
 Nature of Scheme. The Company specifically intends that the Plan will not be an occupational retirement scheme for purposes of the Occupational Retirement Schemes
Ordinance. 
  

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 ITALY 
 Terms and Conditions 
 Cashless Exercise Restriction. Due to regulatory requirements in Italy, the Participant will be required
to exercise the Option using the cashless sell-all exercise method pursuant to which all Shares subject to the exercised Option will be sold immediately upon exercise and the proceeds of sale, less the Option Price, any Tax-Related Items and
broker’s fees or commissions, will be remitted to the Participant. The Company reserves the right to provide additional methods of exercise depending on the development of local law. 
 Data Privacy Consent. This consent replaces Section 15 of the Award: 
 The Participant hereby explicitly and unambiguously consents to the collection, use, processing and transfer, in electronic or other form, of the Participant’s personal data as described in this section of this Appendix by and
among, as applicable, the Employer, the Company and its Affiliate for the exclusive purpose of implementing, administering, and managing the Participant’s participation in the Plan. 
 The Participant understands that the Employer, the Company and any Affiliate may hold certain personal information about the Participant, including, but not
limited to, the Participant’s name, home address and telephone number, date of birth, social insurance or other identification number, salary, nationality, job title, any Shares or directorships held in the Company or Affiliate, details of all
Options, or any other entitlement to Shares awarded, canceled, exercised, vested, unvested or outstanding in the Participant’s favor, for the exclusive purpose of implementing, managing and administering the Plan (“Data”). 

 The Participant also understands that providing the Company with Data is necessary for the performance of the Plan and that the Participant’s
refusal to provide such Data would make it impossible for the Company to perform its contractual obligations and may affect the Participant’s ability to participate in the Plan. The Controller of personal data processing is The Dun &
Bradstreet Corporation with registered offices at 103 JFK Parkway, Short Hills, New Jersey, 07078, United States of America, and, pursuant to Legislative Decree no. 196/2003, its representative in Italy is D&B Italy SrL, Dun &
Bradstreet SrL, and D&B Services SrL, with registered offices at Via dei Valtorta, 48, 20127 Milano, Italy. 
 The Participant understands
that Data will not be publicized, but it may be transferred to banks, other financial institutions, or brokers involved in the management and administration of the Plan. The Participant understands that Data may also be transferred to the
independent registered public accounting firm engaged by the Company. The Participant further understands that the Company and/or any Affiliate will transfer Data among themselves as necessary for the purpose of implementing, administering and
managing the Participant’s participation in the Plan, and that the Company or Affiliate may each further transfer Data to third parties assisting the Company in the implementation, administration, and management of the Plan, including any
requisite transfer of Data to a broker or other third party with whom the Participant may elect to deposit any Shares acquired at exercise of the Options. Such recipients may receive, possess, use, retain, and transfer Data in electronic 

  

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or other form, for the purposes of implementing, administering, and managing the Participant’s participation in the Plan. The Participant
understands that these recipients may be located in or outside the European Economic Area, such as in the United States or elsewhere. Should the Company exercise its discretion in suspending all necessary legal obligations connected with the
management and administration of the Plan, it will delete Data as soon as it has completed all the necessary legal obligations connected with the management and administration of the Plan. 
 The Participant understands that Data processing related to the purposes specified above shall take place under automated or non-automated conditions, anonymously
when possible, that comply with the purposes for which Data is collected and with confidentiality and security provisions, as set forth by applicable laws and regulations, with specific reference to Legislative Decree no. 196/2003.

 The processing activity, including communication, the transfer of Data abroad, including outside of the European Economic Area, as herein
specified and pursuant to applicable laws and regulations, does not require the Participant’s consent thereto, as the processing is necessary to performance of contractual obligations related to implementation, administration, and management of
the Plan. The Participant understands that, pursuant to Section 7 of the Legislative Decree no. 196/2003, the Participant has the right to, including but not limited to, access, delete, update, correct, or terminate, for legitimate reason, the
Data processing. 
 Furthermore, the Participant is aware that Data will not be used for direct-marketing purposes. In addition, Data provided
can be reviewed and questions or complaints can be addressed by contacting the Participant’s local human resources representative. 
 Terms
of Grant. By accepting the Option, the Participant acknowledges that (1) the Participant has received a copy of the Plan, the Award and this Appendix; (2) the Participant has reviewed those documents in their entirety and fully
understand the contents thereof; and (3) the Participant accepts all provisions of the Plan, the Notice of Grant, the Agreement and this Appendix. The Participant further acknowledges that the Participant has read and specifically and expressly
approves, without limitation, the following sections of the Award: Section 6, “Tax Withholding”; Section 13, “No Rights to Continued Employment”; Section 15, “Data Privacy” as replaced by the above
consent; Section 18, “Language”; and Section 22, “Governing Law.” 
 Termination of Employment. These provisions replace
Section 4(b)-(c) of the Award: 
 (b) Exercisability Upon Termination of Employment by Retirement. If the Participant’s
employment with the Company and its Affiliates terminates by reason of or retirement (meaning the employee meets the definition of “Retirement” set forth in the Plan, qualifies for “assicurazione generale obbligatoria per la
vecchiaia” following the termination date of his or her employment contract, and has provided a copy of the “pensionamento” (or application for retirement starting from the termination date if retirement has not yet been
granted)), after the first anniversary of the Grant Date, the unexercised portion of the Option may continue to vest (to the extend not vested) and may thereafter be exercised during the shorter of (i) the remaining term of the Option or
(ii) five years after the date of such termination of 

  

 -16- 

 
employment (the “Post-Retirement Exercise Period”), but only to the extent to which such Option was exercisable at the time of such termination of
active employment or becomes exercisable during the Post-Retirement Exercise Period; provided, however, that if the Participant dies within a period of five years after such termination of employment, the unexercised portion of the Option may
thereafter be exercised during the shorter of (i) the remaining term of the Option or (ii) the period that is the longer of (A) five years after the date of such termination of active employment or (B) one year after the date of
death (the “Special Exercise Period”), but only to the extent to which such Option was exercisable at the time of such termination of active employment or becomes exercisable during the Special Exercise Period. 
 (c) Effect of Other Termination of Employment. If the Participant’s employment with the Company and its Affiliates terminates (i) for
any reason (other than death, Disability or retirement (as defined in Section 4(a) above) after the first anniversary of the Grant Date) or (ii) for any reason on or prior to the first anniversary of the Grant Date, an unexercised Option
may thereafter be exercised during the period ending 90 days after the date of such termination of employment, but only to the extent to which such Option was exercisable at the time of such termination of active employment. 
 Notifications 
 Exchange Control Information. Exchange
control reporting is required if the Participant transfer cash or Shares to or from Italy in excess of €10,000 or the equivalent amount in U.S. dollars. If the payment is made through an authorized broker resident in Italy, the broker will
comply with the reporting obligation. In addition, the Participant will have exchange control reporting obligations if the Participant has any foreign investment (including Shares) held outside Italy in excess of €10,000. The reporting must be
done on the Participant’s individual tax return. 
 JAPAN 
 Notifications 
 Exchange Control Notification. If the Participant transfers more than ¥30,000,000 in
a single transaction for the purchase of Shares when the Participant exercises the Option, the Participant must file a Payment Report with the Ministry of Finance through the Bank of Japan by the 20th day of the month following the month in which
the payment was made. The precise reporting requirements vary depending on whether the relevant payment is made through a bank in Japan. 
 SINGAPORE 
 Terms and Conditions 
 Securities Law Information. The grant of Options is being made in reliance of section 273(1)(f) of the Securities and Futures Act (Cap. 289) (“SFA”) for which the Company is exempt from the prospectus and
registration requirements under the SFA. 
  

 -17- 

 Notifications 
 Director Notification Requirement. Directors of a Singaporean Subsidiary and/or Affiliate are subject to certain notification requirements under the Singapore Companies Act. Directors must notify the Singapore Affiliate in writing of
an interest (e.g., Options, Shares, etc.) in the Company or any Affiliate within two (2) days of (i) its acquisition or disposal, (ii) any change in previously disclosed interest (e.g., when Shares acquired at exercise
are sold), or (iii) becoming a director. 
 UNITED ARAB EMIRATES 
 There are no country-specific provisions. 
 UNITED KINGDOM 
 Terms and Conditions 
 Tax Withholding. This provision
supplements the Section 6 of the Award:  
 Participant agrees that, if Participant does not pay or the Employer or the Company does not withhold
from Participant the full amount of Tax-Related Items that Participant owes at exercise of the Option, or the release or assignment of the Option for consideration, or the receipt of any other benefit in connection with the Option (the
“Taxable Event”) within 90 days after the Taxable Event, or such other period specified in Section 222(1)(c) of the U.K. Income Tax (Earnings and Pensions) Act 2003, then the amount that should have been withheld shall
constitute a loan owed by Participant to the Employer, effective 90 day after the Taxable Event. Participant agrees that the loan will bear interest at the Her Majesty’s Revenue and Customs’ official rate and will be immediately due and
repayable by Participant, and the Company and/or the Employer may recover it at any time thereafter by withholding the funds from salary, bonus or any other funds due to Participant by the Employer, by withholding in Shares issued upon exercise of
the Option or from the cash proceeds from the sale of Shares or by demanding cash or a cheque from Participant. Participant also authorizes the Company to delay the issuance of any Shares unless and until the loan is repaid in full. 
 Notwithstanding the foregoing, if Participant is an officer or executive director (as within the meaning of Section 13(k) of the U.S. Securities and Exchange Act of
1934, as amended), the terms of the immediately foregoing provision will not apply. In the event that Participant is an officer or executive director and Tax-Related Items are not collected from or paid by Participant within 90 days of the Taxable
Event, the amount of any uncollected Tax-Related Items may constitute a benefit to Participant on which additional income tax and national insurance contributions may be able. Participant acknowledges that the Company or the Employer may recover any
such additional income tax and national insurance contributions at any time thereafter by any of the means referred to in Section 6 of the Award. 
  

 -18- 

 Termination of Employment. Section 4(b) does not apply to Participant’s in the United Kingdom and
Section 4(c) is replaced with the following provision: 
 Effect of Other Termination of Employment. If the Participant’s employment with
the Company and its Affiliates terminates (i) for any reason (other than death or Disability) after the first anniversary of the Grant Date) or (ii) for any reason on or prior to the first anniversary of the Grant Date, an unexercised
Option may continue to vest and may thereafter be exercised during the period ending 90 days after the date of such termination of employment, but only to the extent to which such Option was exercisable at the time of such termination of active
employment. 
  

 -19-Form of International Restricted Stock Unit Award

 Exhibit 10.5 
 THE DUN & BRADSTREET CORPORATION 
 2009 STOCK INCENTIVE PLAN 
 INTERNATIONAL RESTRICTED STOCK UNIT AWARD 
 ([DATE]) 
 This RESTRICTED STOCK UNIT AWARD (this “Award”) is being granted to
                             (the “Participant”) as of this
     day of         , 20     (the “Award Date”) by THE DUN & BRADSTREET CORPORATION (the “Company”)
pursuant to THE DUN & BRADSTREET CORPORATION 2009 STOCK INCENTIVE PLAN (the “Plan”). Capitalized terms not defined in this Award have the meanings ascribed to them in the Plan. 
 1. Grant of Restricted Stock Units. The Company hereby awards to the Participant pursuant to the Plan
             restricted stock units (“RSUs”). Each RSU constitutes an unfunded and unsecured promise of the Company to deliver (or cause to be delivered) to the
Participant, subject to the terms of this Award and the Plan, one share of the Company’s common stock, par value $.01 (“Share”) on the delivery date as provided herein. Until delivery of the Shares, the Participant has only the
rights of a general unsecured creditor of the Company, and no rights as a shareholder of the Company. 
 2. Vesting.
Subject to Sections 3, 4 and 9 below, the restrictions on the applicable percentage of the RSUs shall lapse and such percentage of the RSUs shall vest on each “Vesting Date” set forth in the following schedule provided the
Participant remains in the continuous active employ of the Company or its Affiliates during the period commencing on the Award Date and ending on the applicable Vesting Date: 
  

					
	 Vesting Date
	  	 Percentage of RSUs Vested
	  	 # of RSUs Vested

		  	20%	  	
		  	30%	  	
		  	50%	  	

  

 -1- 

 3. Termination of Employment Before One Year Anniversary of Grant. If the
Participant’s employment with the Company and its Affiliates terminates for any reason prior to the one year anniversary of the Award Date, the Participant shall forfeit all rights to and interests in the RSUs. 
 4. Termination of Employment On or After One Year Anniversary of Grant. If the Participant’s employment with the Company and
its Affiliates terminates on or after the one year anniversary of the Award Date due to Retirement, death or Disability, any unvested RSUs shall become fully vested as of the employment termination date. If the Participant’s employment with the
Company and its Affiliates terminates on or after the one year anniversary of the grant for any reason other than Retirement, death or Disability and prior to the next Vesting Date, the Participant shall forfeit all rights to and interests in the
unvested RSUs. 
 5. Voting. The Participant will not have any rights of a shareholder of the Company with respect to
RSUs until delivery of the underlying Shares. 
 6. Dividend Equivalents. Unless the Committee determines otherwise, in
the event that a dividend is paid on Shares, an amount equal to such dividend shall be credited for the benefit of the Participant based on the number of RSUs credited to the Participant as of the dividend record date, and such credited dividend
amount shall be in the form of an additional number of RSUs (which may include fractional RSUs) based on the Fair Market Value of a Share on the dividend payment date. The additional RSUs credited in connection with a dividend will be subject to the
same restrictions as the RSUs in respect of which the dividend was paid. 
 7. Transfer Restrictions. The RSUs are
non-transferable and may not be assigned, pledged or hypothecated and shall not be subject to execution, attachment or similar process. Upon any attempt to effect any such disposition, or upon the levy of any such process, the RSUs shall immediately
be forfeited. 
 8. Withholding Taxes. 
 (a) Regardless of any action the Company or the Participant’s employer (the “Employer”) takes with respect to any or
all income tax, social 

  

 -2- 

 
insurance, payroll tax, payment on account or other tax-related items related to the Participant’s participation in the Plan (“Tax-Related
Items”), the Participant acknowledges that the ultimate liability for all Tax-Related Items legally due by the Participant is and remains the Participant’s responsibility and may exceed the amount actually withheld by the Company or
the Employer. The Company and/or the Employer (1) make no representations or undertakings regarding the treatment of any Tax-Related Items in connection with any aspect of the RSU grant, including the grant, vesting or settlement of the RSU,
the subsequent sale of Shares acquired and the receipt of any divident equivalents or dividends; and (2) do not commit to and are under no obligation to structure the terms of the grant or any aspect of the RSU to reduce or eliminate the
Participant’s liability for Tax-Related Items or achieve any particular tax result. Further, if the Participant has become subject to tax in more than one jurisdiction between the Award Date and the date of any relevant taxable event, the
Company and/or Employer (or former employer, as applicable) may be required to withhold or account for Tax-Related Items in more than one jurisdiction. 
 (b) Notwithstanding anything to the contrary contained in this Award, it is a condition to the obligation of the Company to issue and deliver the Shares that the Participant shall pay or make adequate arrangements
satisfactory to the Company and/or the Employer to satisfy all withholding of Tax-Related Items and payment on account obligations of the Company and/or the Employer. In this regard, the Participant authorizes the Company and/or the Employer, or
their respective agents, at their discretion, to withhold all applicable Tax-Related Items by one or a combination of the following: (1) withholding from the Participant’s wages or other cash compensation paid to the Participant by the
Company and/or the Employer, (2) from proceeds of the sale of the Shares, either through a voluntary sale or through a mandatory sale arranged by the Company (on the Participant’s behalf pursuant to this authorization), or
(3) withholding from Shares to be issued upon vesting of the RSU. 
 (c) To avoid negative accounting treatment, the
Company may withhold or account for Tax-Related items (including withholding pursuant to 

  

 -3- 

 
applicable tax equalization policies of the Company or its Affiliates) by considering applicable minimum statutory withholding amounts or other applicable
withholding rates. If the obligation for Tax-Related Items is satisfied by withholding in Shares for tax purposes, the Participant is deemed to have been issued the full number of Shares subject to the vested RSU, notwithstanding that a number of
Shares are held back solely for the purpose of paying the Tax-Related Items due as a result of any aspect of the Participant’s participation in the Plan. 
 (d) Finally, the Participant shall pay to the Company or the Employer any amount of Tax-Related Items that the Company or the Employer may
be required to withhold as a result of the Participant’s participation in the Plan that cannot be satisfied by the means previously described. The Company may refuse to issue or deliver the Shares or the proceeds of the sale of Shares if the
Participant fails to comply with the Participant’s obligations in connection with the Tax-Related Items as described in this section. 
 9. Change in Control. If there is a Change in Control of the Company, any unvested RSUs shall become fully vested as of the date of the Change in Control provided the Participant remains in the
continuous employ of the Company or its Affiliates from the Award Date until the date of the Change in Control (such accelerated vesting date, also being referred to herein as a Vesting Date). 
 10. Delivery of Shares. Until the Company determines otherwise, delivery of Shares on each applicable Vesting Date will be
administered by the Company’s transfer agent or an independent third-party broker selected from time to time by the Company. 
 11. Change in Capital Structure. The terms of this Award, including the number of RSUs, shall be adjusted in accordance with Section 13 of the Plan as the Committee determines is equitably required in the event the Company
effects one or more stock dividends, stock split-ups, subdivisions or consolidations of Shares or other similar changes in capitalization. 
 12. Detrimental Conduct Agreement. The obligations of the Company under this Award are subject to the Participant’s timely execution, delivery and compliance with the Detrimental Conduct Agreement in the
form provided by the Company to the Participant. 
  

 -4- 

 13. Entire Agreement. The Plan is incorporated herein by reference and a copy of
the Plan can be requested from the Corporate Secretary Department, The Dun & Bradstreet Corporation, 103 JFK Parkway, Short Hills, New Jersey 07078. The Plan and this Award constitute the entire agreement and understanding of the parties
hereto with respect to the subject matter hereof and supersede all prior understandings and agreements with respect to such subject matter. To the extent any provision of this Award is inconsistent or in conflict with any term or provision of the
Plan, the Plan shall govern. Any action taken or decision made by the Committee arising out of or in connection with the construction, administration, interpretation or effect of this Award shall be within its sole and absolute discretion and shall
be final, conclusive and binding on the Participant and all persons claiming under or through the Participant. 
 14. No
Rights to Continued Employment. Nothing contained in the Plan or this Award shall give the Participant any right to be retained in the employment of the Company or its Affiliates or affect the right of any such Employer to terminate the
Participant. The adoption and maintenance of the Plan shall not constitute an inducement to, or condition of, the employment of any Participant. The Plan is a discretionary plan, and participation by the Participant is purely voluntary. Further, the
future value of the underlying Shares is unknown and cannot be predicted with certainty. Participation in the Plan with respect to this award shall not entitle the Participant to participate with respect to any other award in the future, or benefits
in lieu of RSUs, even if RSUs have been granted repeatedly in the past. Any payment or benefit paid to the Participant with respect to this Award shall not be considered to be part of the Participant’s “salary,” and thus, shall not be
taken into account for purposes of calculating any termination indemnity, severance pay, redundancy, dismissal, end of service payment, bonuses, long-service awards, retirement, pension, welfare benefits, or any other employee benefits. In no event
should the Award be considered as compensation for or relating to, past services for the Company, the Employer, or any Affiliate of 

  

 -5- 

 
the Company, nor are RSUs and the Shares subject to the RSUs intended to replace any pension rights or compensation. All decisions with respect to future
RSUs, if any, will be at the sole discretion of the Company. In the event that the Participant is not an employee of the Company, the RSU grant will not be interpreted to form an employment contract or relationship with the Company, the Employer or
any Affiliate of the Company. In consideration of the grant of RSUs, no claim or entitlement to compensation or damages shall arise from forfeiture of the RSUs resulting from termination of the Participant’s employment by the Company or the
Employer (for any reason whatsoever and whether or not in breach of local labor laws) and the Participant irrevocably releases the Company and the Employer from any such claim that may arise; if, notwithstanding the foregoing, any such claim is
found by a court of competent jurisdiction to have arisen, then, by accepting this Agreement, the Participant shall be deemed irrevocably to have waived the Participant’s entitlement to pursue such claim. In the event of involuntary termination
of the Participant’s employment (whether or not in breach of local labor laws), the Participant’s right to receive RSUs and vest in RSUs under the Plan, if any, will terminate effective as of the date that the Participant is no longer
actively employed and will not be extended by any notice period mandated under local law (e.g., active employment would not include a period of “garden leave” or similar period pursuant to local law). The Committee shall have the exclusive
discretion to determine when the Participant is no longer actively employed for purposes of the Participant’s RSU grant. 
 15. Successors and Assigns. This Award shall be binding upon and inure to the benefit of all successors and assigns of the Company and the Participant, including without limitation, the estate of the Participant and the executor,
administrator or trustee of such estate or any receiver or trustee in bankruptcy or representative of the Participant’s creditors. 
 16. Data Privacy. The Participant hereby explicitly and unambiguously consents to the collection, use and transfer, in electronic or other form, of the Participant’s personal data as described in
this Award by and 

  

 -6- 

 
among, as applicable, the Employer, and the Company and its Affiliates for the exclusive purpose of implementing, administering and managing the
Participant’s participation in the Plan. 
 The Participant understands that the Company, the Employer,
and any Affiliate may hold certain personal information about the Participant, including, but not limited to, the Participant’s name, home address and telephone number, date of birth, social insurance number or other identification number,
salary, nationality, job title, any Shares or directorships held in the Company or an Affiliate, details of all RSUs or any other entitlement to Shares awarded, canceled, exercised, vested, unvested or outstanding in the Participant’s favor,
for the purpose of implementing, administering and managing the Plan (“Data”). The Participant understands that Data may be transferred to any third parties assisting in the implementation, administration and management of the Plan, that
these recipients may be located in the Participant’s country or elsewhere, and that the recipient’s country may have different data privacy laws and protections than the Participant’s country. The Participant understands that the
Participant may request a list with the names and addresses of any potential recipients of the Data by contacting the Participant’s local human resources representative. The Participant authorizes the recipients to receive, possess, use, retain
and transfer the Data, in electronic or other form, for the purposes of implementing, administering and managing the Participant’s participation in the Plan, including any requisite transfer of such Data as may be required to a broker or other
third party with whom the Participant may elect to deposit any Shares acquired under the RSU. The Participant understands that Data will be held only as long as is necessary to implement, administer and manage the Participant’s participation in
the Plan. The Participant understands that the Participant may, at any time, view Data, request additional information about the storage and processing of Data, require any necessary amendments to Data or refuse or withdraw the consents herein, in
any case without cost, by contacting in writing the Participant’s local human resources representative. The Participant understands, however, that 
  

 -7- 

 
refusing or withdrawing the Participant’s consent may affect the Participant’s ability to participate in the Plan. For more information on
the consequences of the Participant’s refusal to consent or withdrawal of consent, the Participant understands that the Participant may contact the Participant’s local human resources representative. 
 17. Severability. The terms or conditions of this Award shall be deemed severable and the invalidity or unenforceability of any
term or condition hereof shall not affect the validity or enforceability of the other terms and conditions set forth herein. 
 18. No Advice Regarding Award. The Company is not providing any tax, legal or financial advice, nor is the Company making any recommendation regarding the Participant’s participation in the Plan, or the acquisition or sale of
underlying Shares. The Participant is advised to consult with his or her personal tax, legal, and financial advisors regarding the decision to participate in the Plan before taking any action related to the Plan. 
 19. Language. If the Participant receives this Award or any other document related to the Plan translated into a language other
than English and if the meaning of the translated version is different than the English version, the English version will control. 
 20. Electronic Delivery. The Company may, in its sole discretion, decide to deliver any documents related to current or future participation in the Plan by electronic means. The Participant hereby consents to receive such documents
by electronic delivery and agrees to participate in the Plan through an on-line or electronic system established and maintained by the Company or a third party designated by the Company. 
 21. Appendix. Notwithstanding any provisions in this Award, the RSU shall be subject to any special terms and conditions set forth
in any Appendix to this Award for the Participant’s country. Moreover, if the Participant relocates to one of the countries included in the Appendix, the special terms and conditions for such country will apply to the Participant to the extent
the Company determines that the application of such terms and conditions is necessary or advisable in order to comply with local law or facilitate the administration of the Plan. The Appendix constitutes part of this Award. 
  

 -8- 

 22. Other Requirements. The Company reserves the right to impose other
requirements on the Participant’s participation in the Plan, on the RSU and on any Shares acquired under the Plan, to the extent the Company determines it is necessary or advisable in order to comply with local law or facilitate the
administration of the Plan, and to require the Participant to sign any additional agreements or undertakings that may be necessary to accomplish the foregoing. 
 23. Governing Law. 
 (a) The laws of the State of New Jersey, including tort claims, (without giving effect to its conflicts of law principles) govern all matters arising out of or relating to this Award, including, without
limitation, its validity, interpretation, construction, performance, and enforcement. 
 (b) Any party bringing a legal action
or proceeding against any other party arising out of or relating to this Award may bring the legal action or proceeding in the United States District Court for Essex County, New Jersey and any of the courts of the state of New Jersey.

 (c) Each of the Company and the Participant waives, to the fullest extent permitted by law, (a) any objection
which it may now or later have to the laying of venue of any legal action or proceeding arising out of or relating to this Award brought in any court of the State of New Jersey sitting in Newark, or the United States District Court for Essex
County, New Jersey, including, without limitation, a motion to dismiss on the grounds of forum non conveniens or lack of subject matter jurisdiction; and (b) any claim that any action or proceeding brought in any such court has been brought in
an inconvenient forum. 
 (d) Each of the Company and the Participant submits to the exclusive jurisdiction (both
personal and subject matter) of (a) the United States District Court for Essex County, New Jersey and its appellate courts, and (b) any court of the State of New Jersey sitting in the City of Newark and its appellate courts, for the
purposes of all legal actions and proceedings arising out of or relating to this Award. 
  

 -9- 

 IN WITNESS WHEREOF, this Restricted Stock Unit Award has been duly executed as of the date first written
above. 
  

			
	THE DUN & BRADSTREET CORPORATION
		
	By:	 	  

	[Name]	 	
	[Title]	 	

  

 -10- 

 APPENDIX 
 THE DUN & BRADSTREET CORPORATION 
 2009 STOCK INCENTIVE PLAN 
 INTERNATIONAL RESTRICTED STOCK UNIT AWARD 
 This
Appendix includes additional terms and conditions that govern the RSUs granted to the Participant if the Participant resides in one of the countries listed herein. This Appendix forms part of the Award. Capitalized terms used but not defined herein
shall have the meanings ascribed to them in the Award and the Plan. 
 This Appendix also includes information regarding exchange controls and certain other
issues of which the Participant should be aware with respect to the Participant’s participation in the Plan. The information is based on the securities, exchange control and other laws in effect in the respective countries as of April 2009.
Such laws are often complex and change frequently. As a result, the Company strongly recommends that the Participant not rely on the information noted herein as the only source of information relating to the consequences of the Participant’s
participation in the Plan because the information may be out of date at the time the Participant vests in the RSUs or sell Shares acquired under the Plan. 
 In addition, the information contained herein is general in nature and may not apply to the Participant’s particular situation, and the Company is not in a position to assure the Participant of any particular result. Accordingly, the
Participant is advised to seek appropriate professional advice as to how the relevant laws in the Participant’s country may apply to the Participant’s situation. 
 Finally, if the Participant is a citizen or resident of a country other than the one in which the Participant is currently working, the information contained herein may not be applicable to the Participant. 

 BELGIUM 
 Termination of Employment
On or After One Year Anniversary of Grant. This provision replaces Section 4 of the Award: 
 If the Participant’s active employment with the
Company and its Affiliates terminates on or after the one year anniversary of the Award Date due to death, Disability (as defined in the Plan) or retirement (meaning the employee meets the definition of “Retirement” set forth in the Plan
and is eligible for and will receive pension benefits directly following the termination date of his or her employment contract)), any unvested RSUs shall become fully vested as of the employment termination date (such accelerated vesting date, also
being referred to herein as a Vesting Date). If the Participant’s active employment with the Company and its Affiliates terminates on or after the one year anniversary of the Award Date for any reason other than death, Disability or retirement
(as defined in the preceding sentence) and prior to any applicable Vesting Date, the Participant shall forfeit all rights to and interests in the unvested RSUs. 
  

 -11- 

 Notifications 
 Tax Reporting Notification. The Participant is required to report any brokerage or bank accounts opened and maintained outside Belgium on his or her annual tax returns. 
 CHINA 
 Terms and Conditions 
 Immediate Sale Restriction. For Chinese national employees subject to exchange control laws, all Shares acquired at vesting of the RSUs will be immediately sold on
the Participant’s behalf and at the Participant’s authorization. The Participant will receive the sale proceeds less any Tax-Related Items and broker’s fees or commissions. The Participant will not be entitled to hold any Shares.

 Notifications 
 Exchange Control Information.
The Participant understands and agrees that, due to exchange control laws in China, the Participant will be required to immediately repatriate to China the cash proceeds from the sale of any Shares acquired at vesting of the RSUs. The
Participant further understands that, under local law, such repatriation of the cash proceeds may need to be effectuated through a special exchange control account established by the Company or Affiliate of the Company, and the Participant hereby
consents and agrees that the proceeds from the sale of Shares acquired under the Plan may be transferred to such special account prior to being delivered to the Participant. The Participant further agrees to comply with any other requirements that
may be imposed by the Company in the future in order to facilitate compliance with exchange controls in China. 
 FRANCE 
 Notifications 
 Exchange Control Information. The
Participant must comply with the exchange control regulations in France. The Participant may hold stock outside France, provided the Participant declares any bank or stock account opened, held or closed abroad to the French tax authorities on an
annual basis. Furthermore, the Participant must declare to the customs and excise authorities any cash or securities the Participant imports or exports without the use of a financial institution when the value of the cash or securities exceeds
€7,600 outside of the European Union. 
 HONG KONG 
 Terms and Conditions 
 Warning: The RSUs and Shares issued at vesting do not constitute a public offering of
securities under Hong Kong law and are available only to employees of the Company and its Affiliates. 
  

 -12- 

 The Award, including this Appendix, the Plan and other incidental communication materials have not been prepared in
accordance with and are not intended to constitute a “prospectus” for a public offering of securities under the applicable securities legislation in Hong Kong. Nor have the documents been reviewed by any regulatory authority in Hong Kong.
The RSUs are intended only for the personal use of each eligible employee of the Employer, the Company Affiliate and may not be distributed to any other person. If the Participant is in any doubt about any of the contents of the Award, including
this Appendix, or the Plan, the Participant should obtain independent professional advice. 
 Vesting. This provision supplements Section 2
of the Award. 
 In the event the Participant’s RSUs vest and Shares are issued to the Participant within six months of the Award Date, the Participant
agrees that he or she will not dispose of any Shares acquired prior to the six-month anniversary of the grant date. 
 Notifications

 Nature of Scheme. The Company specifically intends that the Plan will not be an occupational retirement scheme for purposes of the
Occupational Retirement Schemes Ordinance. 
 ITALY 
 Terms and Conditions 
 Data Privacy Consent. This provision replaces Section 16 of the Award:

 The Participant hereby explicitly and unambiguously consents to the collection, use, processing and transfer, in electronic or other form, of the
Participant’s personal data as described in this section of this Appendix by and among, as applicable, the Employer, the Company and its Affiliate for the exclusive purpose of implementing, administering, and managing the Participant’s
participation in the Plan. 
 The Participant understands that the Employer, the Company and any Affiliate may hold certain personal
information about the Participant, including, but not limited to, the Participant’s name, home address and telephone number, date of birth, social insurance or other identification number, salary, nationality, job title, any Shares or
directorships held in the Company or Affiliate, details of all RSUs, or any other entitlement to Shares awarded, canceled, exercised, vested, unvested or outstanding in the Participant’s favor, for the exclusive purpose of implementing,
managing and administering the Plan (“Data”). 
 The Participant also understands that providing the Company with Data is necessary
for the performance of the Plan and that the Participant’s refusal to provide such Data would make it impossible for the Company to perform its contractual obligations and may affect the Participant’s ability to participate in the Plan.
The Controller of personal data processing is The Dun & Bradstreet Corporation with registered offices at 103 JFK Parkway, Short Hills, New Jersey, 07078, United States of America, and, pursuant to Legislative Decree no. 196/2003, its
representative in Italy is D&B Italy SrL, Dun & Bradstreet SrL, and D&B Services SrL, with registered offices at Via dei Valtorta, 48, 20127 Milano, Italy. 
  

 -13- 

 The Participant understands that Data will not be publicized, but it may be transferred to banks, other financial
institutions, or brokers involved in the management and administration of the Plan. The Participant understands that Data may also be transferred to the independent registered public accounting firm engaged by the Company. The Participant further
understands that the Company and/or any Affiliate will transfer Data among themselves as necessary for the purpose of implementing, administering and managing the Participant’s participation in the Plan, and that the Company or Affiliate may
each further transfer Data to third parties assisting the Company in the implementation, administration, and management of the Plan, including any requisite transfer of Data to a broker or other third party with whom the Participant may elect to
deposit any Shares acquired at vesting of the RSUs. Such recipients may receive, possess, use, retain, and transfer Data in electronic or other form, for the purposes of implementing, administering, and managing the Participant’s participation
in the Plan. The Participant understands that these recipients may be located in or outside the European Economic Area, such as in the United States or elsewhere. Should the Company exercise its discretion in suspending all necessary legal
obligations connected with the management and administration of the Plan, it will delete Data as soon as it has completed all the necessary legal obligations connected with the management and administration of the Plan. 
 The Participant understands that Data processing related to the purposes specified above shall take place under automated or non-automated conditions, anonymously
when possible, that comply with the purposes for which Data is collected and with confidentiality and security provisions, as set forth by applicable laws and regulations, with specific reference to Legislative Decree no. 196/2003.

 The processing activity, including communication, the transfer of Data abroad, including outside of the European Economic Area, as herein
specified and pursuant to applicable laws and regulations, does not require the Participant’s consent thereto, as the processing is necessary to performance of contractual obligations related to implementation, administration, and management of
the Plan. The Participant understands that, pursuant to Section 7 of the Legislative Decree no. 196/2003, the Participant has the right to, including but not limited to, access, delete, update, correct, or terminate, for legitimate reason, the
Data processing. 
 Furthermore, the Participant is aware that Data will not be used for direct-marketing purposes. In addition, Data provided
can be reviewed and questions or complaints can be addressed by contacting the Participant’s local human resources representative. 
 Terms
of Grant. By accepting the RSUs, the Participant acknowledges that (1) the Participant has received a copy of the Plan, the Award and this Appendix; (2) the Participant has reviewed those documents in their entirety and fully
understands the contents thereof; and (3) the Participant accepts all provisions of the Plan, the Award and this Appendix. The Participant further acknowledges that the Participant has read and specifically and expressly approves, without
limitation, the following sections of the Agreement: Section 8 “Withholding Taxes”; Section 14 “No Rights to Continued Employment”; Section 16 “Data Privacy” as replaced by the above consent;
Section 19 “Language”; and Section 23 “Governing Law.” 
  

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 Termination of Employment On or After One Year Anniversary of Grant. This provision replaces Section 4 of the
Award: 
 If the Participant’s active employment with the Company and its Affiliates terminates on or after the one year anniversary of the Award Date
due to death, Disability (as defined in the Plan) or retirement (meaning the employee meets the definition of “Retirement” set forth in the Plan, qualifies for “assicurazione generale obbligatoria per la vecchiaia”
following the termination date of his or her employment contract, and has provided a copy of the “pensionamento” (or application for retirement starting from the termination date if retirement has not yet been granted)), any
unvested RSUs shall become fully vested as of the employment termination date (such accelerated vesting date, also being referred to herein as a Vesting Date). If the Participant’s active employment with the Company and its Affiliates
terminates on or after the one year anniversary of the Award Date for any reason other than death, Disability or retirement (as defined in the following sentence) and prior to any applicable Vesting Date, the Participant shall forfeit all rights to
and interests in the unvested RSUs. 
 Notifications 
 Exchange Control Information. Exchange control reporting is required if the Participant transfers cash or Shares to or from Italy in excess of €10,000 or the equivalent amount in U.S. dollars. If the payment is made through an
authorized broker resident in Italy, the broker will comply with the reporting obligation. In addition, the Participant will have exchange control reporting obligations if the Participant has any foreign investment (including Shares) held outside
Italy in excess of €10,000. The reporting must be done on the Participant’s individual tax return. 
 JAPAN 
 There are no country-specific provisions. 
 SINGAPORE 

 Terms and Conditions 
 Securities Law
Information. The grant of RSUs are being made in reliance of section 273(1)(f) of the Securities and Futures Act (Cap. 289) (“SFA”) for which it is exempt from the prospectus and registration requirements under the SFA.

 Notifications 
 Director Notification
Requirement. Directors of a Singaporean Subsidiary and/or Affiliate are subject to certain notification requirements under the Singapore Companies Act. Directors must notify the Singapore Affiliate in writing of an interest (e.g.,
unvested RSUs, Shares, etc.) in the Company or any Affiliate within two (2) days of (i) its acquisition or disposal, (ii) any change in previously disclosed interest (e.g., when Shares acquired at vesting are sold), or
(iii) becoming a director. 
  

 -15- 

 UNITED ARAB EMIRATES 
 There are no country-specific provisions. 
 UNITED KINGDOM 
 Terms and Conditions 
 Withholding Taxes. This provision
supplements Section 8 of the Award: 
 The Participant agrees that if the Participant does not pay or the Employer or the Company does not withhold from
the Participant the full amount of Tax-Related Items that the Participant owes due to the vesting of the RSUs, or the release or assignment of the RSUs for consideration, or the receipt of any other benefit in connection with the RSUs (the
“Taxable Event”) within 90 days after the Taxable Event, or such other period specified in Section 222(1)(c) of the U.K. Income Tax (Earnings and Pensions) Act 2003, then the amount that should have been withheld shall
constitute a loan owed by the Participant to the Employer, effective 90 days after the Taxable Event. The Participant agrees that the loan will bear interest at the Her Majesty’s Revenue and Customs’ official rate and will be immediately
due and repayable by the Participant, and the Company and/or the Employer may recover it at any time thereafter by withholding the funds from salary, bonus or any other funds due to the Participant by the Employer, by withholding in Shares issued
upon vesting and settlement of the RSUs or from the cash proceeds from the sale of Shares or by demanding cash or a cheque from the Participant. The Participant also authorizes the Company to delay the issuance of any Shares to the Participant
unless and until the loan is repaid in full. 
 Notwithstanding the foregoing, if the Participant is an officer or executive director (as within the meaning
of Section 13(k) of the U.S. Securities and Exchange Act of 1934, as amended), the terms of the immediately foregoing provision will not apply. In the event that the Participant is an officer or executive director and Tax-Related Items are not
collected from or paid by the Participant within 90 days of the Taxable Event, the amount of any uncollected Tax-Related Items may constitute a benefit to the Participant on which additional income tax and national insurance contributions may be
payable. The Participant acknowledges that the Company or the Employer may recover any such additional income tax and national insurance contributions at any time thereafter by any of the means referred to in Section 8 of the Award. 

RSUs Payable in Shares. Notwithstanding any discretion in the Plan or anything to the contrary in the Award, RSUs granted to the Participant in the United
Kingdom do not provide any right for the Participant to receive a cash payment; the RSUs are payable in Shares only. 
  

 -16- 

 Termination of Employment On or After One Year Anniversary of Grant. This provision replaces Section 4 of the
Award: 
 If the Participant’s active employment with the Company and its Affiliates terminates on or after the one year anniversary of the Award Date
due to death or Disability (as defined in the Plan), any unvested RSUs shall become fully vested as of the employment termination date (such accelerated vesting date, also being referred to herein as a Vesting Date). If the Participant’s active
employment with the Company and its Affiliates terminates on or after the one year anniversary of the Award Date for any reason other than death or Disability and prior to any applicable Vesting Date, the Participant shall forfeit all rights to and
interests in the unvested RSUs. 
  

 -17-

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