Document:

EX-10.4

 Exhibit 10.4 
  

			
		  	 
		  	 Farfetch.com

		  	 Limited

		  	 2015 Long-Term Incentive Plan

		
	 Adoption Date
	  	
		
	 13 February 2015
	  	 Providing for the grant of:

		
		  	 ●   Awards of Restricted Shares

		
		  	 ●   Options

		
		  	 ●   Linked Awards

		
		  	 As defined in the Rules

 
 Part I –
Employees’ Plan
  

Part II – Non-employees’ Plan

  
  
  

  
 

 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 Table of Contents 

 
  

					
		
	 Part I
	  	6
		
	 The Farfetch.com Limited 2015 Long-Term Incentive Plan
	  	6
		
	 Part A –Awards
	  	6
		
	 1.   Making of Awards

 
  
	  	 6
  

	 
			
	 1.1.
	  	 Awards made by Board
	  	6
			
	 1.2.
	  	 Terms of Awards
	  	6
			
	 1.3.
	  	 Procedure for making of Awards and Award Date
	  	6
			
	 1.4.
	  	 Contents of Award Certificate
	  	6
			
	 1.5.
	  	 When Awards may not be made
	  	7
			
	 1.6.
	  	 Who can be made Awards
	  	7
			
	 1.7.
	  	 Right to refuse Awards
	  	7
			
	 1.8.
	  	 Awards non-transferable
	  	7
			
	 1.9.
	  	 Execution of Award Certificate by Award Holder
	  	7
			
	 1.10.
	  	 Award of Restricted Shares (including Linked Shares)
	  	7
			
	 1.11.

 
	  	 Employee Shareholder Shares
  
	  	 8
  

	 
		
	 2.   Plan Limits

 
  
	  	 8
  

	 
			
	 2.1.
	  	 General
	  	8
			
	 2.2.
	  	 Linked Awards
	  	8
			
	 2.3.

 
	  	 Scaling down
  
	  	 8
  

	 
		
	 3.   Award Price
	  	9
		
	 4.   Performance Target and Conditions

 
  
	  	 9
  

	 
			
	 4.1.
	  	 Setting of Performance Target and conditions
	  	9
			
	 4.2.
	  	 Substitution, variation or waiver of Performance Target or conditions
	  	9
			
	 4.3.
	  	 Performance Target or conditions can no longer be satisfied
	  	9
			
	 4.4.

 
	  	 Notification of Award Holders
  
	  	 9
  

	 
		
	 Part B –Vesting, exercise and Release Provisions
	  	10
		
	 5.   Vesting of Awards

 
	  	 10
  

	 
			
	 5.1.
	  	 Earliest date for Vesting of Awards
	  	10
			
	 5.2.
	  	 Effect of Award Vesting
	  	10
			
	 5.3.
	  	 Power to declare Awards Vested
	  	10
			
	 5.4.
	  	 Effect of cessation of Relevant Employment
	  	10
			
	 5.5.
	  	 Effect of Award Holder becoming Bad Leaver
	  	11
			
	 5.6.
	  	 Meaning of ceasing to be in Relevant Employment
	  	11

  

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

					
	 

					
		
	 6.   Release of Awards and Exercise of Options

 
	  	 11
  

	 
			
	 6.1.
	  	 Release of Restricted Shares
	  	11
			
	 6.2.
	  	 Options and Linked Awards may be exercised in whole or in part
	  	11
			
	 6.3.
	  	 Procedure for exercise of Options
	  	11
			
	 6.4.
	  	 Procedure for realisation of Linked Awards
	  	12
			
	 6.5.
	  	 Realisation of Linked Awards prior to an Exit Event
	  	12
			
	 6.6.
	  	 Return or repayment of Award Price where number of Plan Shares under Linked Option scaled down
	  	12
			
	 6.7.
	  	 Issue or transfer of Plan Shares on exercise of an Option or a Linked Option
	  	13
			
	 6.8.
	  	 Notification of Award Holder
	  	13
			
	 6.9.
	  	 Net or Cash Settling
	  	13
			
	 6.10.
	  	 Dividend equivalents
	  	13
			
	 6.11.
	  	 US Taxpayers
	  	14
			
	 6.12.
	  	 Realisation following cessation of Relevant Employment
	  	14
			
	 6.13.
	  	 Power to declare Release Event
	  	14
			
	 6.14.
	  	 Latest date for exercise of Options and Release of Shares
	  	14
			
	 6.15.
	  	 No exercise or Release while Dealing Restrictions apply
	  	14
			
	 6.16.

 
	  	 Interaction of Rules
  

 
	  	 15
  

	 
		
	 7.   Takeover, Reconstruction, Amalgamation or Winding-up of Company
  
	  	 15
  

	 
			
	 7.1.
	  	 Takeover
	  	15
			
	 7.2.
	  	 Reconstruction or amalgamation of Company
	  	15
			
	 7.3.
	  	 Winding-up of Company
	  	16
			
	 7.4.
	  	 Asset Sale
	  	16
			
	 7.5.
	  	 Demergers and Other Events
	  	16
			
	 7.6.
	  	 Meaning of “obtains a Controlling Interest of the Company”
	  	16
			
	 7.7.
	  	 Notification of Award Holders
	  	17
			
	 7.8.

 
	  	 Realisation of Awards prior to a corporate event

 
	  	 17
  

	 
		
	 8.   Replacement of Awards

 
	  	 17
  

	 
			
	 8.1.
	  	 Circumstances in which exchange can occur
	  	17
			
	 8.2.
	  	 Terms of Exchange
	  	17
			
	 8.3.

 
	  	 Comparable Plan
  
	  	 17
  

	 
		
	 9.   Lapse of Awards
	  	18
		
	 Part C –Procedural Provisions
	  	19
		
	 10. Adjustment of Awards on Reorganisation

 
	  	 19
  

	 
			
	 10.1.
	  	 Power to adjust Awards
	  	19
			
	 10.2.
	  	 Award Price
	  	19
			
	 10.3.
	  	 Notification of Award Holders
	  	19

  

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

					
	 
		
	 11. Accounting for taxes and social security contributions

 
	  	 19
  

	 
			
	 11.1.
	  	 Deductions
	  	19
			
	 11.2.
	  	 Transfer of employer’s social security contributions
	  	20
			
	 11.3.
	  	 Execution of Document by Award Holder
	  	20
			
	 11.4.

 
	  	 Tax elections
  
	  	 20
  

	 
		
	 12. Issue and Listing of Plan Shares

 
	  	 20
  

	 
			
	 12.1.
	  	 Rights attaching to Plan Shares
	  	20
			
	 12.2.
	  	 Availability of Plan Shares
	  	20
			
	 12.3.

 
	  	 Listing of Plan Shares
  
	  	 20
  

	 
		
	 13. Relationship of Plan to Contract of Employment

 
	  	 21
  

	 
			
	 13.1.
	  	 Contractual Provisions
	  	21
			
	 13.2.

 
	  	 Deemed Agreement
  
	  	 21
  

	 
		
	 14. Administration of Plan

 
	  	 21
  

	 
			
	 14.1.
	  	 Responsibility for administration
	  	21
			
	 14.2.
	  	 Board’s decision final and binding
	  	21
			
	 14.3.
	  	 Discretionary nature of Awards
	  	21
			
	 14.4.
	  	 Provision of information
	  	22
			
	 14.5.
	  	 Cost of Plan
	  	22
			
	 14.6.
	  	 Data protection
	  	22
			
	 14.7.

 
	  	 Third party rights
  
	  	 22
  

	 
		
	 15. Amendment of Plan

 
	  	 22
  

	 
			
	 15.1.
	  	 Power to amend Plan
	  	22
			
	 15.2.
	  	 Rights of existing Award Holders
	  	22
			
	 15.3.

 
	  	 Notification of Award Holders
  
	  	 22
  

	 
		
	 16. Notices

 
	  	 22
  

	 
			
	 16.1.
	  	 Notice by Company
	  	22
			
	 16.2.
	  	 Deceased Award Holders
	  	23
			
	 16.3.
	  	 Notice to Company
	  	23
			
	 16.4.

 
	  	 Award Certificate
  
	  	 23
  

	 
		
	 17. Governing Law and Jurisdiction

 
	  	 23
  

	 
			
	 17.1.
	  	 Plan governed by English law
	  	23
			
	 17.2.
	  	 English courts to have jurisdiction
	  	23
			
	 17.3.
	  	 Jurisdiction agreement for benefit of Company
	  	23
			
	 17.4.
	  	 Award Holder deemed to submit to such jurisdiction
	  	23

  

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

					
	 
		
	 18.   Interpretation
	  	24
	 
			
	 18.1.
	  	 Definitions
	  	24
			
	 18.2.
	  	 Interpretation
	  	27
		
	 Schedule 1- Calculations to be performed on receipt of Realisation
Notice in respect of Linked Award
	  	28
		
	 Schedule 2 – Standard Vesting Schedule
	  	30
	 
		
	 Part II
	  	31
		
	 The Farfetch.com Limited 2015 Long-Term Incentive Plan –
Non-employee plan
	  	31

  

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 Part I 

The Farfetch.com Limited 2015 

Long-Term Incentive Plan 

Part A —Awards 

1. Making of Awards 

1.1. Awards made by Board 

Subject to Rules 1.5 and 1.6, the Board may from time to time make Awards to Eligible Employees. 

1.2. Terms of Awards 

Subject to the Rules, the Board will in its absolute discretion decide whether or not any Awards are made at any particular time and, if they
are, who they are made to and the terms of such Awards. 
 1.3. Procedure for making of Awards and Award Date

 An Award shall be made by the Board passing a resolution in accordance with the Articles. The Award Date shall be the date
on which the Board passes such resolution or such later date as specified in the resolution and allowed by Rule 1.5. The making of an Award shall be evidenced by a deed executed by or on behalf of the Board. An Award Certificate shall be issued to
each Award Holder as soon as practicable following the making of the Award. 
 1.4. Contents of Award
Certificate 
 An Award Certificate shall be in such form of document as the Board may determine from time to time, provided
that it shall state all of the following: 
  

	 	 1.
	 whether the Award comprises an Option or an award of Restricted Shares or a Linked Award;

	 	 2.
	 if the Award is an award of Restricted Shares or a Linked Award, whether the relevant Plan Shares are
acquired pursuant to an Employee Shareholder’s Agreement; 

	 	 3.
	 the Award Date; 

	 	 4.
	 the class or classes of Plan Shares subject to the Award; 

	 	 5.
	 the number of Plan Shares subject to the Award or how that number may be calculated and, in the case of a
Linked Award, the number of Plan Shares subject to the Linked Option and the number of Plan Shares which are Linked Shares; 

	 	 6.
	 the Award Price (if any) or method of determining the Award Price; 

	 	 7.
	 the date or dates on which the Award will ordinarily Vest and the number of Plan Shares in respect of which
the Award will Vest; 

	 	 8.
	 the date or dates on which an Option (or in the case of a Linked Award, a Linked Option) may ordinarily be
exercised or an Award of Restricted Shares (or in the case of a Linked Award, Linked Shares) be Released; 

	 	 9.
	 the date or dates on which an Award will lapse if there has been no Release Event, and in the case of an
Option or Linked Award, the last date on which the Option or Linked Option may be exercised, being in all cases not later than the tenth anniversary of the Award Date; 

	 	 10.
	 the Performance Target (if any); and 

  
 6 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

	 	 11.
	 any further conditions of the Award (if any). 

1.5. When Awards may not be made 

No Awards may be made before the Adoption Date or after the tenth anniversary of the Adoption Date. 

1.6. Who can be made Awards 

An Award may not be made to an individual who is not an Eligible Employee at the Award Date. 

1.7. Right to refuse Awards 

An Award Holder may, by notice in writing to the Company within thirty days after the Award Date say he does not want it in whole or part. In
such a case, the Award shall to that extent be treated as never having been made. No payment is required from the Award Holder or the Company. 

1.8. Awards non-transferable 

An Award shall be personal to the Award Holder and, except in the case of the death of an Award Holder (which, where the Award Holder is a
holder of Restricted Shares or Linked Shares, shall be governed pursuant to the Articles), shall not be capable of being transferred, charged or otherwise alienated and shall lapse immediately if the Award Holder purports to transfer, charge or
otherwise alienate the Award. 
 1.9. Execution of Award Certificate by Award Holder 

The Award Certificate shall be in a form requiring execution on behalf of the Company and by the Eligible Employee. The Board may, at its
discretion, specify that the Eligible Employee must return the executed Award Certificate by a specified date and that failure to return the Award Certificate by such date shall result in the Award Certificate not being executed. 

For the avoidance of doubt, this Rule 1.9 does not impose any obligation (implied or otherwise) on the Company to procure the execution of the
Award Certificate, notwithstanding that it is returned by the specified date or there is no specified date. 

1.10. Award of Restricted Shares (including Linked Shares) 

This Rule 1.10 sets out specific provisions in relation to an Award of Restricted Shares including, for the purposes of this Rule 1.10, an
acquisition of Linked Shares under a Linked Award. 
  

	 ●
	 	 An Award Holder who is made such an Award must enter into an agreement (a “Restricted Share
Agreement” or a “Linked Share Agreement”, as applicable) with the Company providing that any Plan Shares that become Unreleased Shares may be converted into Deferred Shares and be repurchased by the Company for no (or nominal)
consideration in accordance with the Articles. Subject always to the Articles, the agreement will also provide that, except for transfer on death of the Award Holder to his personal representatives, the Award Holder will not transfer or assign the
Plan Shares subject to his Award. 

	 ●
	 	 The Award Holder will sign any document (including a blank stock transfer form) requested by the Company. The
Company may provide that the Award will lapse if the documents are not signed within any specified period. 

  
 7 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

	 ●
	 	 As soon as practicable after the Award Date of such an Award the Company will procure that the relevant number
of Plan Shares is transferred or issued1, as the case may be (including in each case out of treasury or otherwise) to the Award Holder. 

	 ●
	 	 Except to the extent set out in the Restricted Share Agreement or Linked Share Agreement or these Rules, the
Award Holder shall have all the rights in respect of Restricted Shares or Linked Shares, as applicable, from the date of transfer until the date the Restricted Share Award lapses or the Linked Shares become Unreleased. 

	 ●
	 	 Except to the extent set out in the Restricted Share Agreement or Linked Share Agreement or these Rules, the
Award Holder will waive any dividends receivable on shares which have not been Released unless the Board determines otherwise at the date of payment. 

1.11. Employee Shareholder Shares 

Where the Award of Restricted Shares or, in the case of a Linked Award, Linked Shares, is intended to provide Employee Shareholder Shares, the
Award Holder shall as a condition of acquisition of the Plan Shares enter into an Employee Shareholder’s Agreement which will comply with the requirements of UK Employment Rights Act 1996 and take such other steps as are required under the
terms of the Employee Shareholder’s Agreement or applicable legislation in order to ensure that the relevant Plan Shares are Employee Shareholder Shares. 

2. Plan Limits 
 2.1. General 
 The aggregate number of Plan Shares over which Awards may be made shall be subject to
such limits as may be agreed by the Board (subject to the approval of the relevant members or directors of the Company in accordance with the terms of the Articles or the Subscription and Shareholders’ Agreement) from time to time. 

2.2. Linked Awards 

Where an Award is a Linked Award, the Linked Shares shall not be taken into account for the purposes of the limits under Rule 2.1 but, for the
avoidance of doubt, the maximum number of Plan Shares that may be acquired under the Linked Option shall be taken into account for the purposes of that limit. 

2.3. Scaling down 

If the making of an Award would cause the limits specified in this Rule 2 to be exceeded, such Award shall take effect as an Award over the
maximum number of Plan Shares which does not cause the limit to be exceeded. If more than one Award is made on the same Award Date, the number of Plan Shares which would otherwise be subject to each Award shall be reduced pro rata. 

 

	 1 
	 For ESS must be issued directly to the Award Holder, not transferred from an existing shareholder

  
 8 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 3. Award Price 

The Award Price shall be determined by the Board and may be any price except in the case of an Award of Restricted Shares or acquisition of
Linked Shares as part of a Linked Award made pursuant to an Employee Shareholder’s Agreement, in which case the Award Price shall be nil. Where the Board has determined that an Award will be satisfied by the issue of new shares and the Award
Price is less than the nominal value of a Plan Share the Company will ensure that at the time of issue of the Plan Shares arrangements are in place to pay up the nominal value of the relevant Plan Shares. 

 

	 4.
	 Performance Target and Conditions 

4.1. Setting of Performance Target and conditions 

The Vesting of an Award and the extent to which it Vests may be subject to the satisfaction of any Performance Targets and conditions set by
the Board. Any Performance Target or any condition imposed under this Rule 4.1 shall be set out in, or attached in the form of a schedule to, the Award Certificate. 
  

	 4.2.
	 Substitution, variation or waiver of Performance Target or conditions

 If the Board considers that any Performance Target or any condition imposed under Rule 4.1 subject to
which an Award has been made is no longer appropriate, the Board may substitute, vary or waive any Performance Target or condition in such manner (and make such consequential amendments to the Rules) as it thinks fit. 

The Award shall then take effect subject to any Performance Target or the other condition as substituted, varied or waived. 

 

	 4.3.
	 Performance Target or conditions can no longer be satisfied

 If the Board determines that any Performance Target or condition imposed under Rule 4.1 has not been
satisfied either in whole or in part in relation to an Award and can no longer be satisfied either in whole or in part, the Award shall lapse immediately either in whole or as to such part as the Board determines in its discretion. 

 

	 4.4.
	 Notification of Award Holders 

The Company shall, as soon as practicable, notify each Award Holder concerned of any determination made by it under this Rule 4. 

  
 9 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 Part B —Vesting, exercise and Release Provisions 

5. Vesting of Awards 

5.1. Earliest date for Vesting of Awards 

Subject to Rule 7, an Award will Vest on the latest of: 
  

	 ●
	 	 the relevant date or dates specified in the Award Certificate under Rule 1.4 (which, unless otherwise
specified, shall be as set out in Schedule 2); and 

	 ●
	 	 the date on which the Board determines that the Performance Target and any further condition imposed under
Rule 4.1, have been satisfied. 

 5.2. Effect of Award Vesting 

Subject to the Rules, the effect of an Award Vesting shall be: 
  

	 ●
	 	 in the case of an Option, that the Award Holder is entitled to exercise the Option in accordance with Rule 6.3
to the extent that it has Vested at any time following or immediately prior to a Release Event (or later date of Vesting) until it otherwise lapses in accordance with the Rules; 

	 ●
	 	 in the case of an Award of Restricted Shares, in accordance with Rule 6.1 the Restricted Shares shall be
Released at or immediately prior to a Release Event (or later date of Vesting) to the extent that the Award has Vested; 

	 ●
	 	 in the case of a Linked Award, that the Award Holder is entitled to submit a Realisation Notice in respect of
the Linked Award to the extent Vested at any time following or immediately prior to a Release Event (or later date of Vesting), leading to the Release of the Linked Shares and/or exercise of the Linked Option in accordance with Rule 6.4.

 For the avoidance of doubt an Award may not be exercised or Released (as applicable) before it Vests. 

5.3. Power to declare Awards Vested 

If the Board in its absolute discretion considers it appropriate, it may determine that Unvested Awards Vest in full or in part forthwith or on
a specified future date, notwithstanding Rule 5.1 and subject to such further conditions as the Board may reasonably require. 
 5.4. Effect of cessation of Relevant Employment 
 An Award shall Vest only while the Award Holder is
in Relevant Employment, and if an Award Holder ceases to be in Relevant Employment, any Award made to him shall lapse on cessation to the extent that it has not Vested unless and to the extent that the Board determines within 90 days after cessation
that all or part of the Unvested Option shall Vest with effect at cessation. Subject to Rule 5.5, this Rule 5.4 shall apply where the Award Holder ceases to be in Relevant Employment in any and all circumstances (including, in particular, but not by
way of limitation, where the Award Holder is dismissed unfairly, wrongfully, in breach of contract or otherwise). 
 Awards held by an Award
Holder who has given or received notice of termination of employment or services (whether or not lawful) shall not Vest during this period. If an Award would otherwise have Vested during this period, and the notice is withdrawn, the Award will Vest
when notice is withdrawn. 

  
 10 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 Subject to Rule 5.5 and 6.12, if an Award Holder ceases to be in Relevant Employment for any
reason, any Award that has Vested at the date of cessation shall not lapse and may be retained until it otherwise lapses in accordance with the Rules. 

In the event of the death of an Award Holder, subject to Rule 6.12 his personal representatives shall be entitled to retain any Award that has
Vested at the date of death, which may be retained until it otherwise lapses in accordance with the Rules. 

5.5. Effect of Award Holder becoming Bad Leaver 

If an Award Holder becomes a Bad Leaver, unless the Board in its discretion determines otherwise, any Award made to him, whether Vested, part
Vested or not Vested, shall lapse immediately with the effect that any outstanding Options and Linked Options may not be exercised and any Restricted Shares and Linked Shares shall immediately become Unreleased and shall be subject to the provisions
of the Restricted Share Agreement or Linked Share Agreement, as applicable, specified in Rule 1.10. 
 5.6.
Meaning of ceasing to be in Relevant Employment 
 For the purposes of the Plan, an Award Holder shall not be treated as
ceasing to be in Relevant Employment until he no longer holds any office or employment with any Group Member. 

6. Release of Awards and Exercise of Options 

6.1. Release of Restricted Shares 

As set out in Rule 5.2, in respect of an Award of Restricted Shares (but not, for the avoidance of doubt, Linked Shares), the Restricted Shares
shall be Released at (or, at the discretion of the Board, immediately prior to) a Release Event (or later date of Vesting) to the extent that the Award has Vested. 
  

	 6.2.
	 Options and Linked Awards may be exercised in whole or in part

 Subject to any scaling down of Linked Options under Rule 6.4, a Vested Option may be exercised and a
Linked Award may be realised in whole or in part at any time permitted under the Rules following (or, at the discretion of the Board, immediately prior to) a Release Event (or later date of Vesting) to the extent that the Award has Vested. If
exercised in part, the unexercised part of the Option and unrealised part of the Linked Award shall not lapse as a result and shall remain exercisable or realisable as applicable. 

6.3. Procedure for exercise of Options 

An Option (for the avoidance of doubt excluding a Linked Option) shall be exercised by the Award Holder delivering to the Company a duly
completed notice of exercise in the form from time to time prescribed by the Company, specifying the number of Plan Shares in respect of which the Option is being exercised, and either accompanied by the Award Price (if any) in full or confirmation
of arrangements satisfactory to the Board for the payment of the Award Price, together with any 

  
 11 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 
payment and/or documentation required under Rule 11 and, if required, the Award Certificate (or indemnity in respect thereof in a form acceptable to the Board). 

For the avoidance of doubt, the date of exercise of an Option shall be the date of the receipt of the notice of exercise or such other date as
specified therein with the agreement of the Board and compliance with the first paragraph of this Rule 6.3. 

6.4. Procedure for realisation of Linked Awards 

In order to realise a Linked Award, the Award Holder shall deliver to the Company a duly completed Realisation Notice in the form from time to
time prescribed by the Company, specifying the number of Plan Shares in respect of which the Award is to be realised, and either accompanied by the Award Price (if any) in respect of the relevant Linked Option in full or confirmation of arrangements
satisfactory to the Board for the payment of the Award Price, together with any payment and/or documentation required under Rule 11 and, if required, the Award Certificate (or indemnity in respect thereof in a form acceptable to the Board). 

Subject to Rule 6.5, on receipt of the Realisation Notice, the calculations set out in Schedule 1 shall be carried out and the number of Plan
Shares over which the Linked Option is exercised and the number of Plan Shares subject to the Linked Award which are Released shall be determined. 

With effect immediately prior to the exercise of a Linked Option, the number of Plan Shares subject to the Linked Option shall be reduced and
the number of Linked Shares shall be Released as set out in Schedule 1. 
 For the avoidance of doubt, the date of exercise of the Linked
Option shall be the date of the receipt of the Realisation Notice or such later date as the above determination is made subject to compliance with the first paragraph of this Rule 6.4. 

 

	 6.5.
	 Realisation of Linked Awards prior to an Exit Event

 Where a Realisation Notice is received in respect of a Linked Award at any time other than at, after or
in contemplation of an Exit Event, the Board may at its discretion determine that the Market Value of the Plan Shares subject to the Linked Award would be treated as equal to the Award Price and shall determine that no Linked Shares are Released.

  

	 6.6.
	 Return or repayment of Award Price where number of Plan Shares under Linked
Option scaled down 

 If and to the extent that the Award Holder: 

 

	 ●
	 	 serves a valid Realisation Notice specifying a number of Plan Shares to which the Notice relates; and

	 ●
	 	 makes a payment of an Award Price calculated by reference to such number; but 

	 ●
	 	 the Linked Option is treated as having been exercised in respect of a reduced number of Plan Shares, pursuant
to Rule 6.4, 

 then the Company shall arrange for the return or repayment to the Award Holder of the relevant part of the
Award Price. 

  
 12 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

	 6.7.
	 Issue or transfer of Plan Shares on exercise of an Option or a Linked Option

 Subject to Rule 6.8 and Rule 11, and to the obtaining of any necessary consents and/or resolutions
(whether of the Company or its shareholders and whether pursuant to the Articles or otherwise) to compliance by the Award Holder with the Rules, the Company shall, as soon as reasonably practicable and in any event not later than thirty days after
the exercise date of the Option (including for the purposes of this Rule 6.7 a Linked Option), arrange for the issue or transfer to the Award Holder of the appropriate number of Plan Shares. 

6.8. Notification of Award Holder 

In the case of the partial exercise of an Option or Linked Option, an Award Certificate in respect of, or the original Award Certificate
endorsed to show, the unexercised part of the Option or Linked Option shall be issued to the Award Holder. 
 Following the realisation of a
Linked Award, the Board shall notify the Award Holder of: 
  

	 	 ●
	 	 the number of Plan Shares in respect of which the Linked Option has been exercised; 

 

	 	 ●
	 	 the number of Plan Shares remaining subject to the Linked Option; 

 

	 	 ●
	 	 the number of Plan Shares in respect of which the Linked Option shall be treated as lapsing;

  

	 	 ●
	 	 the number of Linked Shares that have been Released; 

 

	 	 ●
	 	 the balance of Linked Shares that remain subject to the Award but which have not been Released; and

  

	 	 ●
	 	 the number of any Unreleased Linked Shares. 

6.9. Net or Cash Settling 

Subject to Rule 11, the Company may on exercise of an Option (including for the purposes of this Rule 6.8 a Linked Option): 

 

	 ●
	 	 make a cash payment to the Award Holder equal to the Gain on the date of exercise of the Option; or

	 ●
	 	 arrange for the transfer or issue to the Award Holder of Plan Shares with a Market Value equal to the Gain on
the date of exercise of the Option (rounded down to the nearest whole Plan Share). The Award Holder shall not be required to make payment for these Plan Shares. 

 

	 6.10.
	 Dividend equivalents 

An Award (except an Award of Restricted Shares or Linked Shares where the right to dividends has not been waived) shall include the right to
receive an amount on Release, exercise or realisation (as applicable) equal in value to the dividends which were payable on the number of Plan Shares in respect of which the Award has Vested during the period between the Award Date and the date of
Release, exercise or realisation (as applicable). The payment shall not include any associated tax credit. 
 The amount due may be settled
in Plan Shares or in cash. Where the Plan Shares Released or acquired on settlement of the relevant underlying Award are subject to any further conditions or deferral, the amount due as dividend equivalents shall, unless the Board determines
otherwise, be subject to equivalent conditions. 

  
 13 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 The value of dividend equivalents receivable shall be reduced as set out in Schedule 1 in
respect of Linked Awards. The Board may decide at any time not to apply this Rule 6.10 to all or any part of a dividend. 
  

	 6.11.
	 US Taxpayers 

This Rule 6.11 shall apply to US Taxpayers. Notwithstanding anything to the contrary contained in the Plan, no Option (including for the
purposes of this Rule 6.11 a Linked Option) may be exercised later than 2.5 calendar months after the end of the Taxable Year in which the Option first becomes exercisable, provided that the Option shall lapse on any earlier date it would have
lapsed had this rule not applied. The Rules of the Plan shall be interpreted accordingly. 
 For the purposes of this Rule 6.11, Taxable
Year means the 12 month period in respect of which the Award Holder is obliged to pay US Tax or, if it would result in a longer exercise period, the 12 month period in respect of which the Award Holder’s employing company is obliged to pay tax.
US Taxpayer means a person who is subject to taxation under the tax rules of the United States of America. 
  

	 6.12.
	 Realisation following cessation of Relevant Employment

 Subject to Rule 9, if an Award Holder has retained a Vested Award following cessation of Relevant
Employment in accordance with Rule 5.4 the Award Holder shall be entitled to exercise the Vested proportion of his Options or Linked Options in accordance with these Rules, and Restricted Shares or Linked Shares shall be Released in accordance with
these Rules, in either case on or after a Release Event. In the case of Options or Linked Awards, following the death of an Award Holder, his personal representatives shall be entitled to exercise the Vested proportion of his Options or Linked
Options in accordance with these Rules, and Restricted Shares or Linked Shares transmitted to his personal representatives shall be Released in accordance with these Rules, in either case on or after a Release Event. 

 

	 6.13.
	 Power to declare Release Event 

If the Board in its absolute discretion considers it appropriate, it may determine that a Release Event has occurred such that all of a Vested
Award, or such proportion as the Board may determine at its discretion, may be realised forthwith or on a specified future date, subject to such further conditions as the Board may reasonably require, which may include a provision that an Option or
a Linked Option may lapse if it has not been exercised within a reasonable period notified to the Award Holder. 
  

	 6.14.
	 Latest date for exercise of Options and Release of Shares

 An Option or a Linked Option may not be exercised after the tenth anniversary of the Award Date and if
not exercised by that date the Option or Linked Award (as applicable) shall lapse. 
 Any Restricted Shares that have not been Released
before the tenth anniversary of the Award Date shall become Unreleased Shares on the tenth anniversary of the Award Date. 
  

	 6.15.
	 No exercise or Release while Dealing Restrictions apply

 Plan Shares may not be issued or transferred or Released to an Award Holder (nor, in the case of an
Option, may the Option be exercised) while Dealing Restrictions apply. 

  
 14 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

	 6.16.
	 Interaction of Rules 

If an Option has become exercisable or a Linked Award has become realisable under Rule 6 and, during the period allowed for the exercise of the
Option or realisation of the Linked Award under Rule 6, the Option becomes exercisable under Rule 7 also (or vice versa), the period allowed for the exercise of the Option shall be the shorter of the period allowed by Rule 6 and the period allowed
by Rule 7. 
  

	 7.
	 Takeover, Reconstruction, Amalgamation or Winding-up of
Company 

 7.1. Takeover 

Subject to Rule 4.1 (Performance Targets and conditions) and Rule 8 (Replacement of Awards), where a person other than a New Holding Company
obtains a Controlling Interest of the Company as a result of making an offer to acquire Plan Shares which is an Exit Event, Unvested Awards will Vest on the date the person obtains a Controlling Interest, (for the avoidance of doubt, except to the
extent the Award has already lapsed under any other provision of these Rules). 
 Subject to Rule 7.9, to the extent Vested, Restricted
Shares shall be Released on the date the person obtains a Controlling Interest, Options may be exercised and a Realisation Notice may be submitted in respect of Linked Awards at any time during the period of 30 days beginning with the time when the
person making the offer has obtained a Controlling Interest. If not so exercised or realised, the Awards shall lapse at the end of such period unless the Board determines otherwise, in which case the Awards shall continue in force until such time as
they lapse in accordance with the Rules. 
 7.2. Compulsory acquisition of Company 

Subject to Rule 4.1 and Rule 8, in the event that legislation is enacted in the Isle of Man that is substantially similar to the “squeeze
out” provisions of the UK Companies Act 2006, then if a person other than a New Holding Company becomes entitled or bound to acquire shares in the Company under such legislation in circumstances that constitute an Exit Event, Unvested Awards
will Vest, (for the avoidance of doubt, except to the extent the Award has already lapsed under any other provision of these Rules). 

Subject to Rule 7.9, to the extent Vested, Restricted Shares shall be Released on the date the person serves a notice under the applicable
legislation and Options may be exercised and a Realisation Notice may be submitted in respect of Linked Awards at any time during the period beginning with the date the person serves such notice and ending seven clear days before the date on which
the person ceases to be entitled to serve such a notice. If not so exercised or realised, the Award shall lapse at the end of the seven days. 

7.3. Reconstruction or amalgamation of Company 

Subject to Rule 4.1 and Rule 8, if a person other than a New Holding Company proposes to obtain a Controlling Interest of the Company in
pursuance of a compromise or arrangement sanctioned by the court under section 157 of the Companies Act 2006 that constitutes an Exit Event, Unvested Awards will Vest on the date of the court sanction as set out below, (for the avoidance of doubt,
except to the extent the Award has already lapsed under any other provision of these Rules). 
 Subject to Rule 7.9, to the extent Vested,
Restricted Shares shall be Released on the date the compromise or arrangement is sanctioned by the court, Options may be exercised and a Realisation 

  
 15 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 Notice may be submitted in respect of Linked Awards at any time during the period of 30 days
from such date and if not exercised or realised within that period the Award shall lapse. 
 7.4. Winding-up of Company 
 Subject to Rule 4.1 and Rule 8, if notice is given of a resolution
for the voluntary winding-up of the Company that is an Exit Event, Unvested Awards will Vest on the date notice is given (for the avoidance of doubt, except to the extent the Award has already lapsed under any
other provision of these Rules). 
 Subject to Rule 7.9, to the extent Vested, Restricted Shares shall be Released on the date notice is
given, Options may be exercised and a Realisation Notice may be submitted in respect of Linked Awards at any time during the period of 30 days from the date of the notice and if not exercised or realised within that period the Award shall lapse.

 7.5. Asset Sale 

Subject to Rule 4.1 and Rule 8, in the event of a distribution following an Asset Sale that is an Exit Event, Unvested Awards will Vest (for
the avoidance of doubt, except to the extent the Award has already lapsed under any other provision of these Rules). 
 Subject to Rule 7.9,
to the extent Vested, Restricted Shares shall be Released and Options may be exercised and a Realisation Notice may be submitted in respect of Linked Awards at such date that entitles the Plan Shares to participate in such distribution. If not
exercised or realised within that period the Award shall lapse, unless the Board at its discretion determines otherwise in which case it shall be retained and remain subject to the Rules until it otherwise lapses under the Rules. 

7.6. Demergers and Other Events 

The Board may determine that all or a proportion of Unvested Awards will Vest and that a Release Event has occurred if it becomes aware that
the Company will be affected by a demerger, distribution (which is not an ordinary dividend or an Exit Event) or other transaction not otherwise covered by the Rules. 

The proportion of the Unvested Awards which may Vest will be determined by the Board in its absolute discretion and subject to such conditions
as it may require, taking into account such factors as the Board may consider relevant including, but not limited to, the time the Award has been held by the Award Holder and having regard to any Performance Target or other condition imposed under
Rule 4.1. 
 Subject to Rule 7.9, Vested Options may be exercised and a Realisation Notice may be submitted in respect of Vested Linked
Awards at any time during the period determined by the Board and if not exercised within that period it shall lapse, unless the Board at its discretion determines otherwise in which case it shall be retained and remain subject to the Rules until it
otherwise lapses under the Rules. 
 7.7. Meaning of “obtains a Controlling Interest of the Company”

 For the purpose of this Rule 7 a person shall be deemed to have obtained a Controlling Interest of the Company if he and
others Acting In Concert with him have together obtained a Controlling Interest of it. 

  
 16 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 7.8. Notification of Award Holders 

The Board shall, as soon as reasonably practicable, notify each Award Holder of the occurrence of any of the events referred to in this Rule
and explain how this affects their position under the Plan. 
 7.9. Realisation of Awards prior to a corporate
event 
 Where the Board is aware that an event is likely to occur under Rule 7, if the Board in its absolute discretion
considers it appropriate, the Board may determine that Unvested Awards may Vest, in accordance with this Rule 7, and that a Release Event has occurred immediately prior to the event taking place. Provided that an Award Holder has been given a
minimum of 30 days’ notice of such determination, any unexercised Options or Linked Awards in respect of which a Realisation Notice has not been submitted will lapse immediately prior to or on (as the case may be) the occurrence of the relevant
event unless the Board determines otherwise. 
 8. Replacement of Awards 

8.1. Circumstances in which exchange can occur 

If a company (including for the purposes of this Rule 8.1 a New Holding Company) (“the Acquiring Company”) acquires a Controlling
Interest of the Company an Award Holder may, at any time during a period specified by the Board , by agreement with the Acquiring Company, release his Award in exchange for a new award (“New Award”). For the avoidance of doubt, an Award
which is not already Vested and is so released shall not Vest pursuant to Rule 7, unless the Board at its discretion determines otherwise. 

If the Award Holder does not release the Award within the specified period, the Award shall lapse at the end of such period, unless the Board
at its discretion determines otherwise. 
 8.2. Terms of Exchange 

The following applies in respect of the New Award: 
  

	 ●
	 	 the Award Date of the New Award shall be deemed to be the same as the Award Date of the Award;

	 ●
	 	 the New Award will be in respect of shares in a company determined by the Board; 

	 ●
	 	 The New Award must be equivalent to the Award and Vest at the same time and in the same manner as the Award.
Whether an Award is “equivalent” will be determined by the Board taking account of the total value of Plan Shares and total Award Price of the Award at the date of exchange; 

	 ●
	 	 in the application of the Plan to the New Award, where appropriate, references to “the Company” and
“Plan Shares” shall be read as if they were references to the company to whose shares the New Award relates, save that in the definition of “Board” the reference to “Company” shall be read as if it were a reference to
Farfetch.com Limited. 

 8.3. Comparable Plan 

Where there is a Release Event and the Board determines that a Comparable Plan is being provided following the Release Event, Unvested Awards
shall not Vest as set out in Rules 7.1 to 7.5 and shall instead be replaced by an equivalent award under the Comparable Plan. The determination of whether a plan is a Comparable Plan and whether a replacement award is an equivalent award shall be at
the discretion of the Board, but shall take into account the value of shares subject to an award under the Comparable Plan , the period over which the award will Vest and any performance conditions. 

A Comparable Plan shall, unless the Board determines otherwise, contain provisions which in respect of awards which are a replacement for
Unvested Awards under the Plan permit that award to Vest in 

  
 17 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 
full if the Award Holder ceases employment within the Vesting Period, other than for Gross Misconduct or voluntary resignation. 

Where a Comparable Plan is offered, Unvested Awards may, if applicable, be exchanged in accordance with Rule 8.1 above for awards under the
Comparable Plan, or otherwise the Award will lapse in accordance with the Rules and replacement awards will be made under the Comparable Plan. 

For the avoidance of doubt, rights in respect of Vested Awards are not affected by the availability of the Comparable Plan. 

9. Lapse of Awards 

Notwithstanding any other provision of the Rules, an Award shall lapse on the earliest of: 

 

	 ●
	 	 the tenth anniversary of the Award Date; 

	 ●
	 	 the Board determining that any Performance Target or other condition imposed under Rule 4.1 has not been
satisfied either in whole nor in part in respect of the Award and can no longer be satisfied in whole or in part in which case the Award shall lapse either in whole or as to such part in relation to which any Performance Target or other condition
imposed under Rule 4.1 can no longer be satisfied; 

	 ●
	 	 subject to Rules 5.4 and 6.12, the Award Holder ceasing to be in Relevant Employment in any and all
circumstances (including, in particular, but not by way of limitation, where the Award Holder is dismissed unfairly, wrongfully, in breach of contract or otherwise); 

	 ●
	 	 in respect of Options or Linked Awards where the Award Holder has ceased to be in Relevant Employment, 12
months following the Release Event applicable to the Award; 

	 ●
	 	 any date provided for under these Rules; and 

	 ●
	 	 the date on which the Award Holder becomes bankrupt or enters into a compromise with his creditors generally,
unless the Board at its discretion determines otherwise. 

  
 18 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 Part C —Procedural Provisions 

 

	 10.
	 Adjustment of Awards on Reorganisation 

 

	 10.1.
	 Power to adjust Awards 

In the event of a Reorganisation, the number of Plan Shares subject to an Award, the description of the Plan Shares, the Award Price, or any
one or more of these, shall be adjusted in such manner as the Board shall determine. 
 Subject to the Restricted Share Agreement or Linked
Share Agreement, as applicable, the Award Holder shall have the same rights as any other shareholder in respect of Restricted Shares or Linked Shares in the event of a Reorganisation. Any shares, securities or other rights allotted to an Award
Holder for no consideration or with the proceeds of sale of such rights (but not with new consideration provided by the Award Holder) as a result of such Reorganisation shall be treated as if they were awarded to the Award Holder at the same time as
the Restricted Shares or Linked Shares in respect of which the rights were conferred and subject to the rules of the Plan and the terms of the Restricted Share Agreement or Linked Share Agreement, as applicable. 

 

	 10.2.
	 Award Price 

No adjustment shall be made to the Award Price which would result in the Plan Shares subject to an Award being issued at a price per Plan Share
lower than the nominal value of a Plan Share except where the Board puts in place arrangements to pay up the nominal value at the date of issue of the Plan Shares (or the difference between the adjusted Award Price and the nominal value as the case
may be). 
  

	 10.3.
	 Notification of Award Holders 

The Company shall, as soon as reasonably practicable, notify each Award Holder of any adjustment made under this Rule 10 and explain how this
affects his position under the Plan. 
  

	 11.
	 Accounting for taxes and social security contributions 

11.1. Deductions 

Unless the Award Holder discharges any liability that may arise himself, the Company or any Group Member (as the case may be) may withhold such
amount, or make such other arrangements as it may determine appropriate, for example to sell or withhold Plan Shares, to meet any liability to taxes or social security contributions in respect of Awards. 

  
 19 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

	 11.2.
	 Transfer of employer’s social security contributions

 The Company may, at its discretion, require the Award Holder to pay all or any part of the
employer’s social security contributions liability in relation to an Award under the Plan to the extent permitted by applicable legislation. 

Where this discretion is exercised, the Board shall, where necessary to make such requirement effective, prior to the exercise of the relevant
Option or Linked Option or Release of the relevant Restricted Shares or Linked Shares, resolve that the Award will not be cash settled, as permitted under Rule 6.8. 
  

	 11.3.
	 Execution of Document by Award Holder 

The Company may require an Award Holder to execute a document in order to bind himself contractually to any such arrangement as is referred to
in Rules 11.1 and 11.2 and return the executed document to the Company by a specified date. It shall be a condition of Vesting of the Award that the executed document be returned by the specified date unless the Board determines otherwise. 

 

	 11.4.
	 Tax elections 

The Board may, at its discretion, determine that an Option (including a Linked Option) may not be exercised or the Plan Shares the subject of
an Award of Restricted Shares or Linked Shares acquired as part of a Linked Award may not be issued or transferred to the Award Holder (or for his benefit) unless the Award Holder has beforehand signed an election under Chapter 2 of Part 7 of ITEPA
2003 or under section 83(b) of the Code or any local equivalent in the relevant jurisdictions. 
  

	 12.
	 Issue and Listing of Plan Shares 

 

	 12.1.
	 Rights attaching to Plan Shares 

Except as set out in Rule 1.10 all Plan Shares issued and/or transferred under the Plan shall, as to voting, dividend, transfer and other
rights, including those arising on a liquidation of the Company, rank equally in all respects and as one class with the Plan Shares of the same class in issue at the date of issue or transfer save as regards any rights attaching to such Plan Shares
by reference to a record date prior to the date of such issue or transfer. 
  

	 12.2.
	 Availability of Plan Shares 

The Company shall at all times use its reasonable endeavours to keep available sufficient authorised but unissued Plan Shares to satisfy all
Awards which the Board has determined will be satisfied by the issue of Plan Shares (whether directly to the Award Holder or indirectly via the Trustees). 
  

	 12.3.
	 Listing of Plan Shares 

If and so long as Plan Shares are listed and traded on a stock exchange the Company shall apply for the listing of Plan Shares issued under the
Plan as soon as practicable. 

  
 20 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

	 13.
	 Relationship of Plan to Contract of Employment 

 

	 13.1.
	 Contractual Provisions 

Notwithstanding any other provision of the Plan: 
  

	 ●
	 	 the Plan shall not form part of any contract of employment or service agreement or letter of appointment
between any Group Member and an Eligible Employee; 

	 ●
	 	 unless expressly so provided in his contract of employment or service agreement or letter of appointment, an
Eligible Employee has no right to be made an Award and the receipt of an Award in one year (and the calculation of the Award Price in a particular way) is no indication that the Award Holder will be made any subsequent Award; 

	 ●
	 	 the benefit to an Eligible Employee of participation in the Plan (including, in particular but not by way of
limitation, any Awards held by them) shall not form any part of their remuneration or count as their remuneration for any purpose and shall not be pensionable; and 

	 ●
	 	 an Eligible Employee who becomes a Bad Leaver shall not be entitled to compensation for the loss or diminution
in value of any right or benefit or prospective right or benefit under the Plan (including, in particular but not by way of limitation, any Awards held by them which lapse by reason of their becoming a Bad Leaver whether by way of damages for unfair
dismissal, wrongful dismissal, breach of contract or otherwise or anything analogous thereto in any jurisdiction. 

  

	 13.2.
	 Deemed Agreement 

By executing and returning the Award Certificate to the Company, an Award Holder is deemed to have agreed to the provisions of this Rule 13.

  

	 14.
	 Administration of Plan 

 

	 14.1.
	 Responsibility for administration 

The Company shall be responsible for, and shall have the conduct of, the administration of the Plan. The Company may from time to time make,
amend or rescind regulations for the administration of the Plan provided that such regulations shall not be inconsistent with the Rules. 
  

	 14.2.
	 Board’s decision final and binding 

The decision of the Board shall be final and binding in all matters relating to the Plan, including but not limited to the resolution of any
dispute concerning, or any inconsistency or ambiguity in the Rules or any document used in connection with the Plan. 
  

	 14.3.
	 Discretionary nature of Awards 

All Awards shall be made entirely at the discretion of the Board. The exercise of any discretion of making of any decisions under the rules of
the Plan shall be subject to such approvals of the Board or shareholders of the Company as are required by the Articles or the Subscription and Shareholders’ Agreement. Where the Board exercises its discretion in relation to Rules 5.3, 6.10,
6.13 or any part of Rule 7, such discretion shall, if applicable, be subject to the consent of an Investor Director Majority unless otherwise waived. 

  
 21 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

	 14.4.
	 Provision of information 

The Award Holder shall provide to the Company as soon as reasonably practicable such information as the Company reasonably requests for the
purpose of complying with its obligations under any applicable legislation. 
  

	 14.5.
	 Cost of Plan 

The cost of introducing and administering the Plan shall be met by the Company. The Company shall be entitled, if it wishes, to charge an
appropriate part of such cost to a Subsidiary. 
  

	 14.6.
	 Data protection 

By accepting the making of an Award, an Award Holder is deemed to consent to the holding, processing and transfer of personal data in relation
to the Award Holder by or to the Company, any Group Member, the Trustees, any third party broker, registrar or administrator or any future purchaser of the Company or relevant Group Member employing the Award Holder for all purposes relating to the
operation of the Plan. 
  

	 14.7.
	 Third party rights 

Nothing in these Rules confers any benefit, right or expectation on a person who is not an Award Holder. No such third party has any rights
under the Contracts (Rights of Third Parties) Act 2001 to enforce any terms of these Rules. 
  

	 15.
	 Amendment of Plan 

 

	 15.1.
	 Power to amend Plan 

Subject to Rule 15.2, the Board may from time to time amend the Rules (including, for the purposes of establishing a sub-plan for the benefit of employees located in different tax jurisdictions). 
  

	 15.2.
	 Rights of existing Award Holders 

An amendment may not adversely affect the rights of an existing Award Holder except where the amendment has been approved by those existing
Award Holders who would be adversely affected by the amendment in such manner as would be required by the Articles (with appropriate changes) if the Plan Shares subject to those Options which would be so adversely affected had been issued or
transferred to them (so that they had become shareholders in the Company) and constituted a separate class of shares. 
  

	 15.3.
	 Notification of Award Holders 

The Board shall, as soon as reasonably practicable, notify each Award Holder of any amendment to the Rules under this Rule 15 and explain how
it affects his position under the Plan. 
 16.    Notices 

 

	 16.1.
	 Notice by Company 

Save as provided for by law, any notice, document or other communication given by, or on behalf of, the Company or to any person in connection
with the Plan shall be deemed to have been duly given if delivered to him at his place of work, if sent by e-mail to such e-mail address as may be specified by

  
 22 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 
him from time to time, or sent through the post in a pre-paid envelope to the postal address last known to the Company to be his address and, if so sent,
shall be deemed to have been duly given on the date of posting. 
  

	 16.2.
	 Deceased Award Holders 

Save as provided for by law, any notice, document or other communication so sent to an Award Holder shall be deemed to have been duly given
notwithstanding that such Award Holder is then deceased (and whether or not the Company has notice of his death) except where his personal representatives have established their title to the satisfaction of the Company and supplied to the Company an
e-mail or postal address to which notices, documents and other communications are to be sent. 
  

	 16.3.
	 Notice to Company 

Save as provided for by law, any notice, document or other communication given to the Company in connection with the Plan shall be delivered or
sent by hand or sent by email, fax or post to the Company Secretary at the Company’s registered office or such other e-mail or postal address as may from time to time be notified to Award Holders but
shall not in any event be duly given unless and until it is actually received at the registered office or such e-mail or postal address. 

 

	 16.4.
	 Award Certificate 

For the avoidance of doubt, the Award Certificate may not be executed or delivered by e-mail or other
such similar electronic communication. 
  

	 17.
	 Governing Law and Jurisdiction 

17.1. Plan governed by English law 

The formation, existence, construction, performance, validity and all aspects whatsoever of the Plan, any term of the Plan and any Award made
under it shall be governed by English law. 
  

	 17.2.
	 English courts to have jurisdiction 

The English courts shall have jurisdiction to settle any dispute which may arise out of, or in connection with, the Plan. 

 

	 17.3.
	 Jurisdiction agreement for benefit of Company

 The jurisdiction agreement contained in this Rule 17 is made for the benefit of the Company only, which
accordingly retains the right to bring proceedings in any other court of competent jurisdiction. 
  

	 17.4.
	 Award Holder deemed to submit to such jurisdiction

 By executive and returning the Award Certificate to the Company, an Award Holder is deemed to have agreed
to submit to such jurisdiction. 

  
 23 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 18.     Interpretation 

 

	 18.1.
	 Definitions 

In this Plan, unless the context otherwise requires, the following words and expressions have the following meanings: 

Acting In Concert has the meaning given to it in The City Code on Takeovers and Mergers published by the Panel on Takeovers and Mergers
(as amended from time to time); 
 Adoption Date means the date on which the Plan is adopted by the Board; 

Articles means the articles of association of the Company from time to time; 

Asset Sale means a sale of all or substantially all of the assets of the Company or the grant of an exclusive licence over all or
substantially all of the assets of the Company; 
 Award means an Option or an award of Restricted Shares or a Linked Award made
under the Plan; 
 Award Certificate means a statement in a form determined by the Company setting out details of the Award as set
out in Rule 1.4; 
 Award Date means the date on which an Award is made in accordance with Rule 1.3; 

Award Holder means an individual who holds an Award or, where the context permits, his legal personal representatives; 

Award Price means the amount (if any) per Plan Share payable on the exercise of an Option, realisation of a Linked Award or acquisition
of Restricted Shares or Linked Shares, determined in accordance with Rule 3; 
 Bad Leaver means an individual who ceases to be an
Eligible Employee due to Gross Misconduct or who, following cessation of Relevant Employment, is in breach of any restrictive covenants prior to the applicable Release Event in respect of an Award; 

Board means the board of directors of the Company or a duly authorised committee of it (which may where agreed by the Board include
members who are not directors of the Company); 
 Code means the United States Internal Revenue Code of 1986, as amended, and any
applicable regulations and administrative guidelines promulgated thereunder; 
 Company means Farfetch.com Limited incorporated in
the Isle of Man under company number 000657V; 
 Comparable Plan means a plan or other arrangement under which awards will be made to
an Award Holder which are considered as commercially similar to Unvested Awards, in accordance with Rule 8.3; 
 Controlling Interest
means an interest in shares giving to the holder or holders control of the Company within the meaning of section 1124 of the UK Corporation Tax Act 2010; 

Dealing Restrictions means restrictions on dealings imposed by statute, order or regulation or Government directive, or by the Model
Code or any code adopted by the Company based on the Model Code; 
 Deferred Shares has the meaning given in the Articles; 

  
 24 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 Eligible Employee means an individual who, at the Award Date, is a bona fide employee
or director (excluding, for the avoidance of doubt, a non-executive director) of a Group Member: 

Employee Shareholder’s Agreement has the meaning given in section 205A of the UK Employment Rights Act 1996; 

Employee Shareholder Shares are Plan Shares that meet the conditions set out in section 205A of the UK Employment Rights Act 1996; 

Employees’ Share Scheme has the meaning set out in section 1166 of the UK Companies Act 2006; 

Exit Event means a Liquidation, Listing, Sale or a distribution made in accordance with the Articles following an Asset Sale; 

Financial Conduct Authority means the “competent authority” as that expression is defined in Part VI of the UK Financial
Services and Markets Act 2000; 
 Gain means the difference between the Market Value of a Plan Share on the date of exercise of an
Option and (ii) the Award Price, multiplied by the number of Plan Shares in respect of which the Option is being exercised; 
 Group
means the Company and each of its Subsidiaries from time to time and Group Member shall be interpreted accordingly; 
 Gross
Misconduct means a breach by the Award Holder of his service agreement which would entitle a Group Member to summarily terminate such service agreement or terms of service; 

Investor Director Majority has the meaning given to it in the Articles; 

ITEPA 2003 means the UK Income Tax (Earnings and Pensions) Act 2003; 

Linked Award means a combined award consisting of a Linked Option and Linked Shares under which the right of exercise of the Linked
Option is adjusted in accordance with Rule 6.4; 
 Linked Option means an Option granted to an Award Holder under a Linked Award and
which, in the relevant Award Certificate, is expressed as being a Linked Option for the purposes of these Rules;  
 Linked Share
Agreement means an agreement referred to in Rule 1.10; 
 Linked Shares means Plan Shares awarded as part of a Linked Award and
which, in the relevant Award Certificate, are expressed as being Linked Shares for the purposes of these Rules where the Award Holder is the owner of the Plan Shares from the Award Date subject to the terms of the Linked Award; 

Liquidation means the liquidation or winding up of the Company (except for the purposes of a solvent reorganisation, reconstruction or
amalgamation where no cash or cash equivalent is distributed to shareholders of the Company); 
 Listing means a successful
application being made to the United Kingdom Listing Authority and the London Stock Exchange plc for admission to listing and trading of any of the shares in the Company, or a successful application for admission to trading of any such shares to any
other recognised investment exchange or overseas investment exchange; 
 London Stock Exchange means the London Stock Exchange plc or
any successor body; 

  
 25 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 Market Value on any day means 

 

	 	 (a)
	 if at the relevant time Plan Shares are listed in the Daily Official List of the London Stock Exchange (or
any other recognised stock exchange within the meaning of section 1005 of the UK Income Tax Act 2007 or the Alternative Investment Market of the London Stock Exchange), the middle market quotation (as derived from that List) on the preceding Dealing
Day; 

	 	 (b)
	 Where such value is determined at or around the time of an Exit Event, the value of the relevant share as
implied by the terms of the relevant event; or 

  

	 	 (c)
	 Where neither (a) nor (b) applies, the Prescribed Price determined in accordance with the Articles.

 Model Code means the Model Code on directors’ dealings in securities as set out in Listing Rule 9, Annex 1
of the Listing Rules issued by the Financial Conduct Authority in its present form and as amended from time to time; 
 New Holding
Company means a company which obtains a Controlling Interest of the Company where the New Holding Company’s shares are held in substantially the same proportions by substantially the same persons who previously held the Company’s
shares; 
 Option means a right to acquire Plan Shares granted under the Plan, including a Linked Option where appropriate; 

Performance Target means any performance target imposed as a condition of the Vesting of an Award under Rule 4.1 and as substituted or
varied in accordance with Rule 4.2; 
 Plan means Farfetch.com Limited 2015 Long-Term Incentive Plan as amended from time to time;

 Plan Shares means shares of any class in the capital of the Company (or any shares representing them); 

Realisation Notice means a notice in respect of a Linked Award which sets out the number of Plan Shares over which the Linked Award is
to be realised; 
 Released means, in relation to Restricted Shares and Linked Shares, that the transfer restrictions contained in
the Restricted Share Agreement or Linked Share Agreement, as applicable, no longer apply so that the shares are transferrable or assignable in accordance with the Articles(and Release shall be interpreted accordingly); 

Release Event means an Exit Event or such earlier date as the Board declares as a Release Event; 

Relevant Employment means employment or directorship (as the case may be) with any Group Member; 

Reorganisation means any variation in the share capital of the Company, including but without limitation a capitalisation issue, rights
issue, rights offer or bonus issue and a sub-division, consolidation or reduction in the capital of the Company; 

Restricted Shares means Plan Shares where the Award Holder is the owner of the Plan Shares from the Award Date subject to the
Restricted Share Agreement; 
 Restricted Share Agreement means an agreement referred to in Rule 1.10; 

Rules mean the rules of the Plan; 

  
 26 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 Sale means the acquisition of a Controlling Interest as defined in the Articles as in
effect at the Award Date, which for the avoidance of doubt excludes the acquisition of a Controlling Interest by a New Holding Company; 

Subscription and Shareholders’ Agreement means the Subscription and Shareholders’ Agreement relating to Farfetch.com Limited
dated 29 April 2014, as amended from time to time, together with any further Subscription and Shareholders’ Agreement relating to Farfetch.com Limited entered into during the term of the Plan; 

Subsidiary means a company which is a subsidiary of the Company within the meaning of section 220 of the Companies Act 2006; 

Trustees means the trustees of any trust created by a Group Member which, when taken together with the Plan, constitutes an
Employees’ Share Scheme; 
 Unreleased Shares means Restricted Shares or Linked Shares that are not Released on or before the
date on which the Award lapses or, in the case of a Linked Award, where the Linked Option has no remaining unexercised balance; 
 Vest
means an Award Holder in relation to an Option becoming entitled to exercise an Option and in relation to Restricted Shares means the restrictions set out in the Restricted Share Agreement ceasing to have effect and in relation to a Linked Award
becoming entitled to submit a Realisation Notice, subject in each case to the occurrence of a Release Event (and Vesting, Vested and Unvested shall be interpreted accordingly). 

 

	 18.2.
	 Interpretation 

In the Plan, unless otherwise specified: 
  

	 ●
	 	 save as provided for by law a reference to writing includes any mode of reproducing words in a legible form
and reduced to paper or electronic format or communication including, for the avoidance of doubt, correspondence via e-mail; and 

	 ●
	 	 the UK Interpretation Act 1978 applies to the Plan in the same way as it applies to an enactment.

  
 27 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 Schedule 1- Calculations
to be performed on receipt of Realisation Notice in respect of Linked Award 
 If a valid Realisation Notice has been received
in respect of a Linked Award then this Schedule shall apply to determine (a) the number of Linked Shares that are Released; and (b) the actual number of Plan Shares subject to the Linked Option in respect of which the Linked Option shall
be exercised at that time and which are therefore to be issued or transferred to the Award Holder; and (c) the number of Plan Shares subject to the Linked Option that the Option shall be treated as lapsing in respect of that Realisation Notice.

  

	 1
	 For the purposes of this schedule: 

 

	 1.1
	 “Remaining Linked Shares Value” means the value of the Remaining Linked Shares calculated
as follows: 

 Remaining Linked Shares Value=Remaining Linked Shares ×LMV 

 

	 1.2
	 “LMV” shall mean the Market Value of a Linked Share on the relevant date less the Award
Price paid for the Linked Share; 

  

	 1.3
	 “OMV” shall mean the Market Value of a Plan Share subject to the Linked Option on the
relevant date; 

  

	 1.4
	 “Option Gain” means the ‘in the money value’ of the Plan Shares which are the
subject of the Realisation Notice, such value being calculated as follows: 

 Option Gain=X×(OMV-Exercise Price + DE) 
  

	 1.5
	 “DE” means the amount per share that has been paid by way of dividend or other
distributions in respect of shares of the same class as the relevant Plan Shares in the period between the Award Date and the date of exercise or realisation as applicable, unless the Board has determined in accordance with rule 6.10 that such
amounts are not due in respect of a particular dividend or other distribution. 

  

	 1.6
	 “Exercise Price” means the Award Price of the Linked Option; 

 

	 1.7
	 “Remaining Linked Shares” means such number of the Linked Shares that have not yet been
Released at the relevant time and are still held by the Award Holder; and 

  

	 1.8
	 “X” means the number of Shares in respect of which the Realisation Notice has been
submitted, which is specified in the relevant Realisation Notice. 

  

	 2
	 If there are no Remaining Linked Shares at the relevant date, the Linked Option shall be exercised over the
number of Plan Shares specified in the Realisation Notice. 

  

	 3
	 Linked Share Value less than Option Gain 

 

	 3.1
	 If the Remaining Linked Shares Value is equal to or less than the Option Gain then: 

 

	 	 3.1.1
	 subject to Rule 6.5, all of the Remaining Linked Shares shall be Released; 

 

	 	 3.1.2
	 the Linked Option shall be exercised in respect of a number of Plan Shares (“Y”) where:

  
 28 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

					
		 	 Y =
  
	  	 (Option Gain – (X × DE) – Remaining Linked Shares Value)

	  	
                       
       (OMV – Exercise Price)

  

	 	   
	 and Y shall be rounded down to the nearest whole number (provided that Y may not be more than X and if a
negative number shall be treated as nil); and 

  

	 	 3.1.3
	 the Linked Option shall lapse in respect of a number of Plan Shares calculated as X – Y;

  

	 	 3.1.4
	 The amount receivable by an Award Holder in respect of dividend equivalents in accordance with Rule 6.10
shall be limited to the amount of the Option Gain less the value of the Remaining Linked Shares Released in accordance with 3.1.1 and the gain at exercise of the Linked Option in accordance with 3.1.2, being Y × (OMV – Exercise Price).

  

	 4
	 Linked Share Value greater than Option Gain 

 

	 4.1
	 If the Remaining Linked Shares Value is greater than the Option Gain then: 

 

	 	 4.1.1
	 a number of the Remaining Linked Shares (“Z”) shall be Released, where:

  

					
		 	 Z  =  

 
	  	 Option Gain

	  	     LMV

  

	 	     
	 and Z shall be rounded down to the nearest whole number; 

 

	 	 4.1.2
	 the Linked Option shall be exercised in respect of none of the Plan Shares; 

 

	 	 4.1.3
	 no dividend equivalents shall be payable in accordance with Rule 6.10; and 

 

	 	 4.1.4
	 the Linked Option shall lapse in respect of such number of Plan Shares as is equal to X.

  

	 5
	 If the Realisation Notice is in respect of all remaining Plan Shares under the Linked Option, any Remaining
Linked Shares after carrying out the computation in paragraph 4 above shall become Unreleased Linked Shares. 

  

	 6
	 Any calculation to be carried out under this Schedule shall be performed by or on behalf of the Board, whose
determination shall (in the absence of manifest error) be final and binding. 

  
 29 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 Schedule 2 – Standard Vesting Schedule 

The Vesting provisions below shall apply unless otherwise determined by the Board at the Award Date and set out in the Award Certificate. 

The proportion of the Award that shall Vest and thereby eligible for [exercise/Release] on or after an Exit Event shall be as follows: 

 

			
	  

First anniversary of Award Date
  
	 	  

25%
  

	  
 At the end of each calendar quarter thereafter

 
	 	  
   6.25%

 

 Such that the Award will be fully Vested on the fourth anniversary of the Award Date 

For the purposes of this schedule “calendar quarter” means a period of three months ending on the same day of the month as the Award
Date (or the last day of the relevant month, if there is no such date). 
 Where there is an Exit Event prior to the first anniversary of
the Award Date, the Award shall be treated as Vested as to 6.25% for each completed calendar quarter after the Award Date. 
 Where on a
cumulative basis the number of Plan Shares calculated above is not a whole number, the number of Plan Shares Vesting shall be rounded down to the nearest whole share. 

  
 30 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 Part II 

The Farfetch.com Limited 2015 

Long-Term Incentive Plan — 

Non-employee plan 

 

	 1
	 General 

  

	 	 1.1
	 These rules shall form The Farfetch.com Limited 2015 Non-employee
Long-Term Incentive Plan (“the 2015 Non-employee Plan”). 

  

	 	 1.2
	 Notwithstanding that these rules shall incorporate certain provisions of The Farfetch.com Limited 2015
Long-Term Incentive Plan adopted by the Company on 13 February 2015 (“the 2015 LTIP”) the Non-employee Plan shall in no way form part of, and shall at all times remain independent and
distinct from the 2015 LTIP. 

  

	 2
	 Operative rules of the Non-employee Plan

  

	 2.1
	 The rules of the 2015 LTIP in place as at the date on which these rules are adopted shall with the following
modifications form the rules of the 2015 Non-employee Plan: 

  

	 	 2.1
	 References in the 2015 LTIP to “the Plan” shall be read as references to “the 2015 Non-employee Plan”; 

  

	 	 2.2
	 The term ‘Employees’ Share Scheme’ shall be deleted from the definitions.

  

	 	 2.3
	 The following definitions shall be inserted: 

 

	 	     
	 “Break in Continuous Service” means that the provision of the Continuous Services by the
NED or Service Provider has terminated or ceased for a reason other than: 

  

	 	 (i)
	 where there is a change of status of the NED or Service Provider and notwithstanding the change in
status that NED or Service Provider continues to provide services to the Company or any member of its Group in a different capacity which would, whether under the 2015 LTIP or any other plan operated by the Company, entitle the NED or Service
Provider to participate in such plan; 

  

	 	 (ii)
	 where any suspension of Continuous Service is on the basis of any leave of absence, or suspension
agreed with the Board in advance; or 

  

	 	 (iii)
	 any other reason as may be determined at the discretion of the Board. 

“Service Provider” any person who is engaged by the Company or a member of its Group, otherwise than as an
NED or an employee, to render services and is compensated for such services; 
 “Continuous Service”
means that the Eligible Participant’s service with the Company or any member of its Group, whether as an NED or Service Provider, is not interrupted or terminated. A change in the capacity in which the Service Provider or

  
 31 

 FARFETCH.COM LIMITED 2015 LONG-TERM INCENTIVE PLAN 

 

 NED renders service to the Company or a member of its Group as an NED or
Service Provider or a change in the entity for which the NED or Service Provider renders such service, provided that there is no interruption or termination of the NED’s or Service Provider’s service with the Company or any member of its
Group, shall not terminate an NED’s or Service Provider’s Continuous Service; 
 “NED” means a non-executive director of the Company or any member of its Group and who is not also an employee. 
  

	 	 2.3
	 References in the 2015 LTIP to: 

 

	 	     
	 “Bad Leaver” shall instead be defined as “an Eligible Participant in relation to
whom there has been a Break in Continuous Service due to Gross Misconduct or who, following a Break in Continuous Service, is in breach of any restrictive covenants or other contractual obligations prior to the applicable Release Event in
respect of an Award.” 

  

	 	     
	 “Gross Misconduct” shall instead be defined as: 

 

	 	     
	
                      
  “in relation to a Break in Continuous Services, circumstances in which the Group Member which engages the Award Holder would have been entitled to summarily effect a Break in Continuous Services which, subject to the overriding
discretion of the Board, shall include but not be limited to circumstances where: 

  

	 	 (i)
	 the Award Holder has failed, refused or wilfully neglected to perform the services required of him in his
capacity as Service Provider or NED: 

  

	 	 (ii)
	 the Company believes in good faith that the Award Holder has engaged in fraudulent conduct in connection
with the business of any Group Member or committed a felony; or 

  

	 	 (iii)
	 the Award Holder has breached a trade secret or confidential information agreement with any Group
Member.” 

  

	 	     
	 “employment” shall be read as “engagement” 

 

	 	     
	 “employee” shall be read as “Service Provider or NED”

  

	 	     
	 “contract of employment” shall read as a reference to “contract relating to the
Continuous Services” 

  

	 	     
	 “ceasing to be employed” and “ceases to be employed” shall read as a
reference to “having had a Break in Continuous Service” and ‘cessation’ and ‘date of cessation’ shall be construed accordingly. 

 

	 	     
	 “Eligible Employee” shall be read as a reference to “Eligible Participant”

  

	 	 2.4
	 For the purposes of limits on Plan Shares available for award under the 2015 Non-employee Plan, the limit in
Rule 2 of the 2015 LTIP shall apply to the 2015 Non-employee Plan together with the 2015 LTIP. 

  

	 	 2.5
	 The words “unfair dismissal, wrongful dismissal” shall be deleted from Rule 13.1.

  

	 	 2.6
	 Rule 5.6 and the third bullet of Rule 13.1 of the 2015 LTIP shall not apply. 

  
 32EX-10.5

 Exhibit 10.5 

             June 12, 2017 

ADVANCE MAGAZINE PUBLISHERS INC. 

and 
 CN COMMERCE LTD 

and 
 FARFETCH UK LIMITED

 and 
 FARFETCH.COM
LIMITED 
  
  

ASSET PURCHASE AGREEMENT 
  

 
  

 
 99 Bishopsgate 

London EC2M 3XF 
 United Kingdom

 Tel: +44.20.7710.1000 

www.lw.com 

 TABLE OF CONTENTS 

 

							
	Clause	 	 	  	Page	 
			
	 1.
	 	DEFINITIONS AND INTERPRETATION	  	 	1	 
			
	 2.
	 	SALE OF ASSETS	  	 	8	 
			
	 3.
	 	CONSIDERATION	  	 	9	 
			
	 4.
	 	CONDITIONS	  	 	9	 
			
	 5.
	 	PRE-COMPLETION OBLIGATIONS	  	 	10	 
			
	 6.
	 	COMPLETION	  	 	10	 
			
	 7.
	 	POST-COMPLETION OBLIGATIONS	  	 	11	 
			
	 8.
	 	WARRANTIES OF THE VENDORS	  	 	13	 
			
	 9.
	 	POST-COMPLETION OBLIGATIONS OF THE PURCHASER	  	 	13	 
			
	 10.
	 	WARRANTIES OF THE PURCHASER AND FARFETCH.COM	  	 	15	 
			
	 11.
	 	[NOT USED]	  	 	16	 
			
	 12.
	 	RESTRICTIONS ON THE VENDORS	  	 	16	 
			
	 13.
	 	LICENCES	  	 	16	 
			
	 14.
	 	LIABILITIES	  	 	16	 
			
	 15.
	 	EMPLOYEES	  	 	17	 
			
	 16.
	 	IP	  	 	21	 
			
	 17.
	 	VAT	  	 	21	 
			
	 18.
	 	CONFIDENTIALITY AND ANNOUNCEMENTS	  	 	22	 
			
	 19.
	 	TERMINATION	  	 	23	 
			
	 20.
	 	FURTHER ASSURANCE	  	 	24	 
			
	 21.
	 	ENTIRE AGREEMENT AND REMEDIES	  	 	24	 
			
	 22.
	 	POST-COMPLETION EFFECT OF AGREEMENT	  	 	25	 
			
	 23.
	 	WAIVER AND VARIATION	  	 	25	 
			
	 24.
	 	INVALIDITY	  	 	25	 
			
	 25.
	 	ASSIGNMENT	  	 	26	 
			
	 26.
	 	PAYMENTS, SET OFF AND DEFAULT INTEREST	  	 	26	 
			
	 27.
	 	NOTICES	  	 	27	 
			
	 28.
	 	COSTS	  	 	28	 
			
	 29.
	 	RIGHTS OF THIRD PARTIES	  	 	28	 
			
	 30.
	 	COUNTERPARTS	  	 	29	 
			
	 31.
	 	GOVERNING LAW AND JURISDICTION	  	 	29	 
			
	 32.
	 	PROCESS AGENT	  	 	29	 
		
	 SCHEDULE 1
	  	 	30	 
			
		 	 PRE-COMPLETION OBLIGATIONS
	  			

							
		
	 SCHEDULE 2
	  	 	31	 

									
			
		 	COMPLETION OBLIGATIONS	  			
		
	 SCHEDULE 3
	  	 	33	 
			
		 	WARRANTIES	  			
		
	 SCHEDULE 4
	  	 	39	 
			
		 	LIMITATIONS ON VENDORS’ LIABILITY	  			
		
	 SCHEDULE 5
	  	 	42	 
			
		 	[NOT USED]	  			
		
	 SCHEDULE 6
	  	 	43	 
			
		 	STOCK	  			
		
	 SCHEDULE 7
	  	 	44	 
			
		 	INTELLECTUAL PROPERTY	  			

 THIS AGREEMENT is made on 12 June 2017 

BETWEEN 
  

	(1)	ADVANCE MAGAZINE PUBLISHERS INC., a company incorporated and registered in the State of New York, USA, with Employer Identification Number 13-3479374 and an
office address at 1 World Trade Center, New York, NY 10007 USA (“AMPI”); 

  

	(2)	CN COMMERCE LTD, a company incorporated in England and Wales with registered number 9175967 and having its registered office at 128 Albert Street, London, United Kingdom, NW1 7NE (“CN Commerce”);

  

	(3)	FARFETCH UK LIMITED, a company incorporated in England and Wales with registered number 6400760 and having its registered office at The Bower, 211 Old Street, London, England, EC1V 9NR (the
“Purchaser”); and 

  

	(4)	FARFETCH.COM LIMITED, a company incorporated in the Isle of Man with registered number 000657V and having its registered office at Grosvenor House 66-67 Athol Street,
Douglas, Isle Of Man, IM1 1JE (“Farfetch.com”). 

 WHEREAS 

 

	(A)	CN Commerce intends for the Business to cease taking customer orders on or prior to completion and terminate (or procure termination of) the operations of the Business as soon as reasonably practicable after Completion
and after the fulfilment of customer orders placed prior to Completion. 

  

	(B)	The Vendors wish to sell (or procure the sale of) and the Purchaser wishes to acquire the Assets subject to the terms of this Agreement. 

IT IS AGREED THAT 
  

	1.	DEFINITIONS AND INTERPRETATION 

  

	1.1	In this Agreement, unless the context otherwise requires: 

 “Affiliate” means,
in relation to a body corporate, any subsidiary or holding company of such body corporate, and any subsidiary of any such holding company, in each case from time to time; 

“Agreed Form” means, in relation to a document, the form of that document initialled by or on behalf of each of the parties
for identification; 
 “Assets” has the meaning given in Clause 2; 

“Authority” means any competent governmental, administrative, supervisory, regulatory, judicial, determinative, disciplinary,
enforcement or tax raising body, authority, agency, board, department, court or tribunal of any jurisdiction and whether supranational, national, regional or local; 

“Business” means the luxury e-commerce business of “Style.com”, as
carried on by CN Commerce and certain of its Affiliates; 
 “Business Day” means a day (other than a Saturday or Sunday) on
which banks in the City of London are open for ordinary banking business; 
 “Claim” means any claim by the Purchaser for
breach of any of the Warranties; 

  
 1 

 “Collaboration Agreement” means the collaboration services agreement in the
Agreed Form to be entered into between the Company, the Purchaser and AMPI; 
 “Completion” means completion of the sale and
purchase of the Assets in accordance with Clause 6; 
 “Completion Date” means the date on which Completion takes place;

 “Conditions” means the conditions set out in Clause 4.1; 

“Confidential Information” has the meaning given in Clause 18.1; 

“Consideration” has the meaning given in Clause 3.1; 

“Consideration Shares” has the meaning given in Clause 3.2; 

“Customer Information” means all information held by CN Commerce about customers of the Business or users who signed up for
newsletters of, or pursuant to marketing efforts of, the Business, including, where possible, transactional data (including order value), email addresses and contact telephone numbers of such customers or users, and including the information about
such customers and users disclosed in the Data Room, provided such information is held in connection with the Business and not with that of any other business carried out by the Vendor Group; 

“Customer Personal Data” means all Personal Data comprised in the Customer Information; 

“Data Protection Laws” means all applicable laws, regulations, guidelines and codes of practice issued by governmental
authorities having applicable jurisdiction and relating to data protection, use of electronic data and privacy matters, including the Data Protection Act 1998 (“DPA”), the Privacy and Electronic Communications (EC Directive)
Regulations 2003 (as amended) (“PECR”), Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free
movement of such data (repealing the DPA and its implementing Directive 95/46/EC) (once it becomes applicable) (“GDPR”), Regulation (EU) 2017/003 of the European Parliament and of the Council concerning the respect for private life
and the protection of personal data in electronic communications (repealing PECR and its implementing legislation Directive 2002/58/EC) (once it becomes applicable) and any relevant analogous legislation or requirements in other jurisdictions, and
the terms “Data Controller”, “Data Processor”, “Data Subject”, “Personal Data”, “process” and “processing” have the meanings given to them in the
DPA or, once it becomes applicable, the GDPR. 
 “Disclosure Documents” means the bundle of documents annexed to the
Disclosure Letter and listed in Annex A thereto; 
 “Disclosure Letter” means the disclosure letter dated the date hereof,
written and delivered by or on behalf of the Vendors to the Purchaser immediately before the signing of this Agreement, including the Disclosure Documents; 

“Editorial Material” means: 
  

	 	(a)	(i) articles, photographs, images and other editorial material and content exclusively used in the Business or acquired or developed for exclusive use in the Business and (ii) photos, videos, writing and other
content posted or displayed on the user accounts listed in the definition of Social Media Accounts and exclusively used in the Business; provided the foregoing shall only include any such material or content owned or licensed by the Vendor Group and
shall exclude any such material licensed from a third-party under a contract of the Vendor Group which is not exclusively used in the Business; and 

  
 2 

	 	(b)	all other photos, videos, writing and other content posted or displayed on the user accounts listed in the definition of Social Media Accounts not covered by subclause (a) above, provided that any rights in and to
such content included in the Transferring Intellectual Property shall be limited solely to the extent of CN Commerce’s rights in and to such content with respect to their use on the user accounts listed in the definition of Social Media
Accounts; 

 “Employees” means the individuals employed by the Vendors or any member of the Vendor Group who
are exclusively or predominantly engaged in the Business immediately prior to Completion; 
 “Encumbrance” means any
interest or equity of any person (including any right to acquire, option or right of pre-emption), any mortgage, charge, pledge, lien, assignment, hypothecation, security interest (including any created by
Law), title retention or other security agreement or arrangement; 
 “Exchange Rate” means with respect to a particular
currency for a particular day, the closing mid-point spot rate of exchange for that currency into dollars on such date as published in the London edition of the Financial Times first published thereafter or,
where no such rate is published in respect of that currency for such date, at the rate quoted by HSBC Bank plc as at the close of business in London as at such date; 

“Excluded Contracts” means all: 
  

	 	(a)	employment contracts; 

  

	 	(b)	oral contracts; 

  

	 	(c)	contracts which involve expenditure by, or revenue to, the Vendor Group of less than $20,000 unless otherwise material to the Business; and 

 

	 	(d)	contracts relating to Editorial Material; 

 “Exit PoAs” means the deeds of
undertaking and power of attorney in the Agreed Form to be entered into between Farfetch.com and each of the Vendors; 
 “Hired
Employee” has the meaning set out in Clause 15.5; 
 “Indemnity Employees” has the meaning set out in Clause 15.6;

 “Intellectual Property” means all rights in patents, utility models, trade marks, service marks, logos, getup, trade
names, internet domain names, copyright (including rights in computer software), design rights, moral rights, database rights, topography rights, plant variety rights, confidential information and confidential knowledge (including know how,
inventions, secret formulae and processes, market information, and lists of customers and suppliers), and rights protecting goodwill and reputation, in all cases whether registered or unregistered, all other forms of protection having a similar
nature or effect anywhere in the world to any of the foregoing and all applications for or registrations of any of the foregoing rights; 

  
 3 

 “IP Assignments” means the intellectual property assignment agreements in the
Agreed Form between the Purchaser and each of owners of the Transferring Intellectual Property, pursuant to which all the Transferring Intellectual Property shall be assigned to the Purchaser with effect from Completion; 

“Italy Domain” means the style.it internet domain name and any right to the registration of such domain name; 

“Laws” means all applicable legislation, statutes, directives, regulations, judgments, decisions, decrees, orders,
instruments, by-laws, and other legislative measures or decisions having the force of law, treaties, conventions and other agreements between states, or between states and the European Union or other
supranational bodies, rules of common law, customary law and equity and all civil or other codes and all other laws of, or having effect in, any jurisdiction from time to time; 

“Losses” means all costs, losses, liabilities, damages, claims, demands, proceedings, expenses, penalties and reasonable legal
and other professional fees, including any direct or indirect consequential losses, loss of profit and loss of reputation; 

“Material Adverse Effect” means any change, event, occurrence or circumstance that, individually or in the aggregate with all
other changes, events occurrences and circumstances, results in, or could reasonably be expected to result in, a material adverse effect on the Assets taken as a whole, or on the ability of the Vendors to perform their obligations hereunder or to
consummate the transactions contemplated hereby; provided, however, that in determining whether there has been a Material Adverse Effect, any adverse change, effect, event, occurrence or state of facts, circumstances or conditions resulting from or
attributable or relating to an Excluded Matter shall be disregarded and no Excluded Matter shall be deemed, either alone or in combination, to constitute a Material Adverse Effect. “Excluded Matter” means any one or more of the
following: (a) the effect of any change in the United States, United Kingdom or foreign economies or securities or financial markets; (b) the effect of any change that generally affects any industry in which the Business operates to the
extent that such effect does not disproportionately affect the Vendors; (c) the effect of any action taken by the Purchaser Group or any action taken by the Vendor Group at the written request of Purchaser or its Affiliates or as required by
this Agreement; (d) the effect of any changes after the date of this Agreement in applicable Laws or accounting rules not uniquely relating to the Vendor Group; or (d) the indirect or consequential effect of any outbreak of
hostilities, acts of war, sabotage or terrorism or military actions or any escalation or material worsening of any such hostilities, acts of war, sabotage or terrorism or military actions existing or underway as of the date of this Agreement; 

“Ordinary Shares” means the ordinary shares in the capital of Farfetch.com having par value of £0.10 each and
having the rights and privileges set out in Farfetch.com’s constitutional documents; 
 “Pension Scheme” means any
pension scheme of whatever nature; 
 “Personal Data” has the meaning given to it in the DPA or, once it becomes applicable,
the GDPR; 
 “Pre-Order Stock” means (a) stock-in-trade intended for use in the Business and deliverable to the Vendor Group after Completion which the Vendor Group has prepaid in full as of Completion, and (b) stock-in-trade intended for use in the Business and deliverable to the Vendor Group after Completion which the Vendor Group has placed an order for as of the Completion; 

“Purchaser Group” means the Purchaser and each of its Affiliates; 

  
 4 

 “Purchaser’s Bank Account” means the sterling bank account at Citibank NA
London with account name Farfetch UK Limited, account number ########, sort code ##-##-##, SWIFT code ######## and IBAN ###################### (or such other account as the Purchaser shall notify to the Vendors at least five Business Days before the
relevant due date for payment); 
 “Purchaser’s Solicitors” means Latham & Watkins (London) LLP of 99
Bishopsgate, London EC2M 3XF; 
 “Records” means the Transferring Databases and all data, records, materials and databases,
in any form or medium (including, paper, electronically stored data, magnetic media, microfiche, film and microfilm), of the Vendors and any Relevant Affiliate, which relate exclusively to the Assets; provided that the Records shall not include the
VAT Records or any other records in relation to Tax save to the extent that the Vendors are required by law to provide such Records to the Purchaser; 

“Redundancy Process” has the meaning set out in Clause 15.2; 

“Relevant Affiliate” means an Affiliate of a Vendor which is or has been involved in the Business; 

“Representatives” means, in relation to a party, its Affiliates and their respective directors, officers, employees, agents,
consultants and advisers; 
 “Social Media Accounts” means login credentials and such rights as are commonly enjoyed by a
holder of a social media account in relation to the following user accounts: 
  

	 	(a)	https://www.instagram.com/styledotcom/; 

  

	 	(b)	https://www.facebook.com/styledotcom/; 

  

	 	(c)	https://twitter.com/StyleDotCom; 

  

	 	(d)	https://www.snapchat.com/add/styledotcom; 

  

	 	(e)	https://uk.pinterest.com/styledotcom/; and 

  

	 	(f)	https://www.youtube.com/user/style; 

 “Stock” means all stock-in-trade of the Vendor Group held for use in the Business which has been fully paid for by a member of the Vendor Group as of Completion; provided that Stock shall
exclude (i) any item which the Vendor Group has sold to a customer prior to Completion in the ordinary course of business on normal arm’s length terms but not yet fulfilled as of Completion, and (ii) any item manufactured by a brand
which does not allow any member of the Purchaser Group to sell such brand’s merchandise. Stock-in-trade of the Vendor Group held for use in the Business which has
been fully paid for by the Vendor Group as of April 30, 2017 consists of the items set forth on Schedule 6; 
 “Tax”
means: 
  

	 	(a)	all forms of tax, levy, impost, contribution, duty, liability and charge in the nature of taxation and all related withholdings or deductions of any nature (including, for the avoidance of doubt, PAYE and National
Insurance contribution liabilities in the United Kingdom and corresponding obligations elsewhere); and 

  

	 	(b)	all related fines, penalties, charges and interest, 

  
 5 

 imposed or collected by a Tax Authority whether directly or primarily chargeable against,
recoverable from or attributable to any person (and “Taxes” and “Taxation” shall be construed accordingly); 

“Tax Authority” means a taxing or other governmental (local or central), state or municipal authority (whether within or
outside the United Kingdom) competent to impose a liability for or to collect Tax; 
 “Transaction” means the transactions
contemplated by this Agreement and/or the other Transaction Documents or any part thereof; 
 “Transaction Documents” means
this Agreement, the Disclosure Letter, the Collaboration Agreement, the Warrant Instrument, the IP Assignments and the Exit PoAs; 

“Transferring Databases” means those databases comprising the Customer Information; 

“Transferring Intellectual Property” means all Intellectual Property in: 

 

	 	(a)	the marks and trade marks listed in listed in Schedule 7 and all other marks, trade marks, service marks, trade names, logos, symbols, or other brand identifiers used exclusively in the Business and owned by the Vendor
Group; 

  

	 	(b)	the internet domain names and any right to the registration of such domain names listed on Schedule 7 and any other internet domain name that is comprised of “www.style.” and a domain name suffix (including
all ccTLD and gTLD suffixes) owned by the Vendor Group and any right to the registration of such domain names; 

  

	 	(c)	the Transferring Databases; 

  

	 	(d)	the Editorial Material; and 

  

	 	(e)	Social Media Accounts, 

 and all applications for or registrations of any of the foregoing
rights; 
 “TUPE Regulations” means the Transfer of Undertakings (Protection of Employment) Regulations 2006; 

“Valuation Event” means, in respect of Ordinary Shares, a Sale (as defined in Farfetch.com’s articles of association),
Equity Raise (as defined in the Warrant Instrument) or independent valuation; 
 “VAT” means value added tax or any similar
Tax, whether chargeable in the United Kingdom or elsewhere; 
 “VATA 1994” means the Value Added Tax Act 1994; 

“VAT Records” means such records relating to the Business as are required to be preserved after Completion pursuant to the
provisions of paragraph 6 Schedule 11 VATA 1994; 
 “Vendor Group” means the Vendors and each of their respective
Affiliates; 
 “Vendors” means AMPI and CN Commerce, and “Vendor” shall mean any of them; 

“Vendors’ Bank Account” means the bank account at JPMorgan Chase Bank with account name Advance Magazine Publishers Inc.,
account number ###-######, SWIFT code ########, routing number ######### (or such other account as AMPI shall notify to the Purchaser at least five Business Days before the relevant due date for payment); 

  
 6 

 “Warrant Instrument” means the warrant instrument in the Agreed Form to be
executed by Farfetch.com on Completion in connection with the Collaboration Agreement; 
 “Warranties” means the
representations and warranties set out in Clause 8 and Schedule 3; and 
 “Working Hours” means 9:30 am to 5:30 pm on a
Business Day. 
  

	1.2	In this Agreement, unless the context otherwise requires: 

  

	 	(a)	“holding company” and “subsidiary” mean “holding company” and “subsidiary” respectively as defined in section 1159 of the Companies Act 2006 and “subsidiary undertaking”
means “subsidiary undertaking” as defined in section 1162 of the Companies Act 2006; 

  

	 	(b)	every reference to a particular Law shall be construed also as a reference to all other Laws made under the Law referred to and to all such Laws as amended, re-enacted,
consolidated or replaced or as their application or interpretation is affected by other Laws from time to time and whether before or after Completion provided that, as between the parties, no such amendment or modification shall apply for the
purposes of this Agreement to the extent that it would impose any new or extended obligation, liability or restriction on, or otherwise adversely affect the rights of, any party; 

 

	 	(c)	the expression “so far as the Vendors are aware” and any similar expression are deemed to mean the actual knowledge of the Vendors, having made reasonable enquiries of Bradley Stoutenburgh, Matthew Starker,
Franck Zayan, Ijaz Akram and Olivier Germany; 

  

	 	(d)	references to clauses and schedules are references to Clauses of and Schedules to this Agreement, references to paragraphs are references to paragraphs of the Schedule in which the reference appears and references to
this Agreement include the Schedules; 

  

	 	(e)	references to the singular shall include the plural and vice versa and references to one gender include any other gender; 

  

	 	(f)	references to a “party” means a party to this Agreement and includes its successors in title, personal representatives and permitted assigns; 

 

	 	(g)	references to a “person” includes any individual, partnership, body corporate, corporation sole or aggregate, state or agency of a state, and any unincorporated association or organisation, in each case
whether or not having separate legal personality; 

  

	 	(h)	references to a “company” includes any company, corporation or other body corporate wherever and however incorporated or established; 

 

	 	(i)	references to “sterling”, “pounds sterling” or “£” are references to the lawful currency from time to time of the United Kingdom; 

 

	 	(j)	references to “dollars” or “$” are references to the lawful currency from time to time of the United States of America; 

  
 7 

	 	(k)	for the purposes of applying a reference to a monetary sum expressed in dollars, an amount in a different currency shall be deemed to be an amount in sterling translated at the Exchange Rate at the relevant date;

  

	 	(l)	references to times of the day are to London time unless otherwise stated; 

  

	 	(m)	references to writing shall include any modes of reproducing words in a legible and non-transitory form; 

 

	 	(n)	references to any English legal term for any action, remedy, method of judicial proceeding, legal document, legal status, court official or any other legal concept or thing shall in respect of any jurisdiction other
than England be deemed to include what most nearly approximates in that jurisdiction to the English legal term; 

  

	 	(o)	words introduced by the word “other” shall not be given a restrictive meaning because they are preceded by words referring to a particular class of acts, matters or things; and 

 

	 	(p)	general words shall not be given a restrictive meaning because they are followed by words which are particular examples of the acts, matters or things covered by the general words and the words “includes” and
“including” shall be construed without limitation. 

  

	1.3	The headings and sub-headings in this Agreement are inserted for convenience only and shall not affect the construction of this Agreement. 

 

	1.4	Each of the schedules to this Agreement shall form part of this Agreement. 

  

	1.5	References to this Agreement include this Agreement as amended or varied in accordance with its terms. 

  

	1.6	All warranties, representations, indemnities, covenants, agreements and obligations given or entered into by a Vendor under this Agreement are given or entered into jointly and severally with the other Vendor.

  

	2.	SALE OF ASSETS 

 On the terms set out in this Agreement and subject to Clause 14.1, the
Vendors shall sell, or procure the sale by their Affiliates of, and the Purchaser shall purchase the assets listed below (the “Assets”), with effect from Completion (except for the Italy Domain, which sale and purchase shall be with
effect on the 30th day following Completion), with full title guarantee, free from all Encumbrances: 
  

	 	(a)	the Stock; 

  

	 	(b)	the Transferring Intellectual Property; and 

  

	 	(c)	the Records. 

  

	2.2	The rights being transferred by the Vendors in Editorial Material included in the Assets are limited to the extent of such rights held by the Vendors or their Relevant Affiliates, and are subject to any third party
restrictions in respect of such rights to which the relevant Vendor is subject immediately prior to Completion. Nothing in this Agreement shall require a Vendor to acquire or assign to the Purchaser any additional rights in such Editorial Material
beyond the rights held by a Vendor immediately prior to Completion or require a Vendor to obtain releases to any third party restrictions in respect of the rights held by any such Vendor immediately prior to Completion. 

  
 8 

	3.	CONSIDERATION 

  

	3.1	The purchase price for the sale of the Assets shall be the sum of $12,500,000 (the “Consideration”). 

  

	3.2	The Consideration (for the avoidance of doubt, excluding any amount in respect of any applicable VAT, which shall be payable in accordance with Clause 17) shall be satisfied by the issue at Completion by Farfetch.com to
the Vendors of 258,265 Ordinary Shares (the “Consideration Shares”) in aggregate, which Farfetch.com agrees to allot as follows: 

  

	 	(a)	to AMPI, 129,133 Ordinary Shares; and 

  

	 	(b)	to CN Commerce, 129,132 Ordinary Shares, 

 provided that such allotments of shares shall not
constitute any apportionment of the Consideration as between the Assets. The apportionment of Consideration as between the Assets shall be determined by the Purchaser, in its sole discretion, following Completion, which shall be finalized by no
later than December 31, 2017. The Purchaser shall give AMPI an opportunity and reasonable time to review and make comments on any apportionment the Purchaser proposes before the Purchaser makes its final determination of such apportionment,
provided that the final determination of such apportionment shall be in the Purchaser’s sole discretion. 
  

	3.3	The Consideration shall, subject to any further adjustment pursuant to Clause 26.2, be adopted for all Tax reporting purposes. 

  

	3.4	The parties agree that the allocation of a specific amount to each of the Assets shall not in any way limit the Purchaser’s remedies or any amount recoverable by the Purchaser in respect of any Asset.

  

	4.	CONDITIONS 

  

	4.1	Completion shall be subject to the following Conditions being satisfied (or waived in accordance with Clause 4.7) by the date and time provided in Clause 4.1: 

 

	 	(a)	the Business having ceased to accept customer orders; and 

  

	 	(b)	since the date of this Agreement, there having been no change, event, occurrence or circumstance that has had a Material Adverse Effect, 

save, in each case, to the extent that the same is conditional only upon satisfaction or waiver of any of the Conditions in accordance with
this Clause 4. 
  

	4.2	The parties shall use all their reasonable endeavours (so far as lies within their respective powers), each at their own cost, to procure that the Conditions are satisfied as soon as practicable and in any event no
later than: 

  

	 	(a)	13 June 2017; or 

  

	 	(b)	such later time and date as may be agreed in writing by AMPI and the Purchaser, 

 and shall not,
and shall procure that none of their respective Affiliates or Representatives shall take any action that could reasonably be expected to adversely affect the satisfaction of the Conditions. 

 

	4.3	Each of the parties shall co-operate fully in all actions necessary to procure the satisfaction of the Conditions. 

  
 9 

	4.4	If a party becomes aware of anything which may prevent any Condition from being satisfied, it shall promptly notify the other parties. 

 

	4.5	Each party shall notify the other parties promptly upon it becoming aware that any of the Conditions have been satisfied. 

  

	4.6	If any Conditions is not satisfied (or waived in accordance with Clause 4.7) by the date and time referred to in Clause 4.1, this Agreement shall cease to have effect immediately after that date and time except for the
provisions of Clauses 1, 4.6, 18.1, 22, 24 to 32 and any rights or liabilities that have accrued prior to that time. 

  

	4.7	The Purchaser and Farfetch.com may, to such extent as they think fit and are entitled to do so, waive any of the Conditions, in whole or in part, by written notice to AMPI. 

 

	5.	PRE-COMPLETION OBLIGATIONS 

  

	5.1	During the period from the date of this Agreement to Completion, the Vendors shall perform their obligations as set out in Schedule 1. 

 

	5.2	Subject to Clause 5.1, the Vendors shall continue to hold the Assets for their own benefit and at their own risk up to Completion. 

  

	6.	COMPLETION 

  

	6.1	Completion shall take place at the offices of the Purchaser’s Solicitors (or at any other place as agreed in writing by AMPI and the Purchaser) on: 

 

	 	(a)	June 13, 2017; or 

  

	 	(b)	if Completion is deferred in accordance with Clause 6.4, means the date to which it is deferred; or 

  

	 	(c)	any other date agreed in writing by AMPI and the Purchaser. 

  

	6.2	At Completion: 

  

	 	(a)	the Vendors shall do or procure the carrying out of all those things listed in paragraph 1 of Schedule 2; and 

  

	 	(b)	the Purchaser shall do or procure the carrying out of all those things listed in paragraph 2 of Schedule 2. 

All documents and items delivered and payments made in connection with Completion shall be held by the recipient to the order of the person
delivering them until such time as Completion takes place. 
  

	6.3	Without prejudice to any other rights and remedies the Purchaser may have, the Purchaser shall not be obliged to complete the sale and purchase of any of the Assets unless the sale and purchase of all of the Assets is
completed simultaneously. 

  

	6.4	Without prejudice to Clause 19 or any other rights and remedies the Purchaser may have, if a Vendor does not comply with its obligations under Clause 6.2(a) the Purchaser may proceed to Completion as far as practicable
(without limiting its rights under this Agreement) or defer Completion to a date being not more than five (5) Business Days following the date on which Completion would otherwise have taken place (so that the provisions of this Clause 6 shall
apply to Completion so deferred) provided that such deferral may only occur once. 

  
 10 

	7.	POST-COMPLETION OBLIGATIONS 

  

	7.1	With effect from Completion, each of the Vendors will take all reasonable steps to ensure that the Purchaser obtains the full benefit and enjoyment of the Assets including encouraging counterparties to any transferring
contracts to deal with the Purchaser in place of the Vendors and immediately passing or paying to the Purchaser (or as it may direct), all notices, correspondence, orders or enquiries and any other communications and all money relating to the Assets
which are received by the Vendor Group on or after the Completion Date. 

  

	7.2	For the period of six years from Completion the Vendors shall procure that they and each Relevant Affiliate shall provide the Purchaser during business hours access to (and the right to take copies of) the books and
records held by it after Completion to the extent that they relate to the Assets as the Purchaser may require, subject to the provisions of confidentiality and shall keep them in good order and that neither it nor any Relevant Affiliate shall
dispose of or destroy any of the same without first giving the Purchaser at least 2 months’ notice of its intention to do so and giving the Purchaser a reasonable opportunity to remove and retain any of them and permit and assist the Purchaser
to consult any of its employees, on reasonable notice and during normal business hours at the office at which the relevant employee is employed, for the purpose of obtaining knowledge, know-how or any other
information possessed by such employee in relation to the Assets and the Vendors shall ensure that any such employee shall disclose all such information to the Purchaser and, subject to applicable Data Protection Laws, the Vendors shall (at their
own cost) maintain in safekeeping, and on request promptly provide the Purchaser with all information in tangible form relating to the Assets which, following Completion remains in the Vendors’ (but not the Purchaser’s) possession.

  

	7.3	If, at any time after Completion (and without limiting the Warranties), the Purchaser notifies AMPI, or any of the Vendors or any Relevant Affiliate becomes aware, that any Transferring Intellectual Property, Customer
Information or Records are not in the possession of the Purchaser, but remain in the possession, or under the control, of any Vendor or any Relevant Affiliate, the Vendors shall procure that such Transferring Intellectual Property, or Customer
Information or Records are transferred to the Purchaser immediately. 

  

	7.4	The Vendors shall use their reasonable endeavours to procure that any Relevant Affiliate leaving the Vendor Group observes, and continues to observe, the requirements of this Clause 7. 

 

	7.5	The Vendors shall (at their own expense) provide all necessary assistance as Purchaser may require: 

  

	 	(a)	for the domain names included in the Assets to be transferred to Purchaser, including unlocking the domain names and filing all documents with the relevant registry that are needed to transfer the registrant details and
administrative details at the relevant domain name registry to refer to the Purchaser or its nominee; and 

  

	 	(b)	to transfer control and ownership of the Social Media Accounts. 

  

	7.6	If any Assets are lost, destroyed or damaged prior to Completion, the Purchaser may require that the insurance monies (if any) recoverable in respect thereof shall be paid to it and the Vendors shall direct the
insurance company accordingly, and in such event any such insurance monies received by the Vendors shall be held by it on trust for the Purchaser absolutely. 

  

	7.7	The Vendors shall, following Completion, remain solely responsible for satisfying, discharging and performing any liability or obligation (whether accrued, absolute, contingent, known or unknown) for,
relating to, or arising in connection with any customer orders taken by the Business, including any returns, customer care and other related matters in connection with products delivered or services performed in connection with the Business
and any defects or alleged defects therein and any claims under any express or implied warranties or guarantees in relation thereto. 

  
 11 

	7.8	Following Completion, the Purchaser may elect to acquire any or all of the Pre-Order Stock by notifying the Vendors which particular items of
Pre-Order Stock it desires to acquire. In the event that the Purchaser notifies the Vendors in writing of such election, the Vendors and the Purchaser shall take all reasonable steps to transfer title in such
items to the Purchaser or such member of the Purchaser Group as the Purchaser may specify, each at their own cost. The Purchaser shall pay any outstanding cash amount due in respect of Pre-Order Stock it
elects to acquire at cost price, but shall not, for the avoidance of doubt, have any liability to any person in respect of down payments or other amounts paid by the Vendor Group or amounts already invoiced to the Vendor Group prior to Completion.
The Vendors may request in writing that the Purchaser confirms to the Vendors whether it desires to acquire particular Pre-Order Stock. If the Purchaser does not confirm it desires to acquire such Pre-Order Stock within five (5) Business Days of receiving such request, the relevant Vendor may cancel any purchase order in respect of such Pre-Order Stock or return
such Pre-Order Stock to the manufacturer or distributor for refund. The Vendors shall take reasonable steps to ensure that the Purchaser obtains any Pre-Order Stock it
elects to acquire but shall not, for the avoidance of doubt, have any obligation to transfer or procure the transfer of any Pre-Order Stock manufactured by a brand which does not allow any member of the
Purchaser Group to sell such brand’s merchandise. The parties shall cooperate in good faith to review the Pre-Order Stock within a reasonable period following Completion. 

 

	7.9	The Vendors will, within two (2) months from Completion: 

  

	 	(a)	take all reasonable steps to deliver or procure the delivery of all such information and documentation regarding the Editorial Material transferred pursuant to this Agreement, including evidence as to the Vendor
Group’s rights in, and any third party restrictions applicable to, such Editorial Material, as is in the possession or control of the Vendor Group; and 

  

	 	(b)	furnish copies of all documentation and information as in in the possession or control of the Vendor Group of, insofar as the Vendors are aware, any terminations, revocations, withdrawals of rights of any licenses
underlying Editorial Material; and 

  

	 	(c)	furnish a list of, insofar as Vendors are aware, any lost or missing licenses or rights assignment contracts relating to Editorial Material. 

 

	7.10	Following Completion, the Vendors shall by no later than 19 June 2017, at their sole cost, deliver the Stock to such warehouse as the Purchaser may specify within 120 miles of the Vendor’s warehouse where the
Stock is located at Completion, provided that the Purchaser shall reimburse 50% of such delivery costs in the event the Purchaser does not elect by December 31, 2017 to acquire at least £2,000,000 of the
Pre-Order Stock. 

  

	7.11	Following Completion and until the Vendors transfer the Italy Domain to the Purchaser on the day which is thirty (30) days after Completion, the Vendors shall procure that the website on the Italy Domain is
operated in a manner consistent with past practice (including maintaining the registration of the Italy Domain). Vendors shall indemnify the Purchaser against all Losses suffered or incurred by the Purchaser arising out of or in connection with the
operation by the Vendors of the website on the Italy Domain during the period from Completion until its transfer pursuant to this Clause. Clause 14 shall apply as regards the Italy Domain as though references to “Completion” were
references to “completion of the transfer of the Italy Domain” and references to “Business” were references to “operation of the website on the Italy Domain”. 

  
 12 

	7.12	The Vendors shall, at the Purchaser’s written request: 

  

	 	(a)	for a period of thirty (30) days following Completion, make their trade marks attorney, Eric Gisolfi, available to field questions from the Purchaser’s intellectual property counsel specifically concerning
matters that are not able to be answered from reviewing the documentation and records provided to the Purchaser and specifically relating to the trade mark oppositions filed by the Times Newspapers Limited against the EU trade mark application of
the stylised form of “STYLE.COM/” (application number 14285019), the UK trade mark application of the stylised form of “STYLE.COM/” (application number 3114529) and the UK trade mark application of STYLEDOTCOM (application number
3191849); and 

  

	 	(b)	pay on demand the Purchaser’s costs incurred in connection with its defence and settlement of such oppositions by Times Newspapers Limited, up to a maximum of £40,000. 

 

	7.13	No later than seven days following Completion, the Vendor shall provide to the Purchaser any Customer Information which was not provided to the Purchaser in the Data Room. 

 

	8.	WARRANTIES OF THE VENDORS 

  

	8.1	The Vendors jointly and severally warrant to the Purchaser as at the date of this Agreement in the terms set out in Schedule 3. 

  

	8.2	The Warranties are deemed to be repeated immediately before Completion by reference to the facts and circumstances then existing and any reference made to the date of this Agreement (whether express or implied) in
relation to any Warranty shall be construed, in relation to such repetition, as a reference to the Completion Date. 

  

	8.3	The Vendors acknowledge that the Purchaser is entering into this Agreement on the basis of and in express reliance on the Warranties. 

 

	8.4	Each of the Warranties is separate and independent and, unless otherwise specifically provided, shall not be restricted or limited by reference to any other representation, warranty or term of this Agreement.

  

	8.5	The Warranties are given subject to matters fairly disclosed (with sufficient details to enable the Purchaser to identify the nature and scope of the matter disclosed) in this Agreement or in the Disclosure Letter.

  

	8.6	Any Claim shall be subject to the provisions of Schedule 4 and this Clause 8. 

  

	9.	POST-COMPLETION OBLIGATIONS OF THE PURCHASER 

  

	9.1	The parties acknowledge and accept that, for the purposes of the Data Protection Laws, upon Completion the Purchaser will become the Data Controller in respect of the Customer Personal Data. 

 

	9.2	The Purchaser undertakes that, on and following receipt of the Customer Information on the Completion Date: 

  

	 	(a)	it shall duly observe all its obligations under the Data Protection Laws which arise in connection with the processing of the Customer Personal Data by the Purchaser or by a Data Processor on behalf of the Purchaser;

  
 13 

	 	(b)	it shall respond to any request made by a Data Subject whose Personal Data is Customer Personal Data in accordance with the rights of Data Subjects (as defined in the Data Protection Laws) (“Data Subject
Requests”); and 

  

	 	(c)	it shall obtain, and for so long as required by the Data Protection Laws maintain, a notification under the Data Protection Laws appropriate to the performance of its obligations under this Agreement. 

 

	9.3	The Vendors will promptly send to the Purchaser any Data Subject Requests they receive after Completion that relate to the processing of Customer Personal Data by the Purchaser. 

 

	9.4	In relation to any Data Subject Request or any other complaint or query relating to Customer Personal Data received by the Purchaser from a Data Subject or a regulatory body, the Vendors shall, upon written request from
the Purchaser, at their own cost, provide the Purchaser with such information as they may hold (if any) that is relevant to the Data Subject Request, complaint or query so as to assist the Purchaser to comply with, and demonstrate compliance with,
the Purchaser’s obligations under applicable Data Protection Laws. 

  

	9.5	The Vendors shall, within five Business Days following Completion, send a fair processing notice by email to all persons whose Personal Data is Customer Personal Data (provided that where an email address is not
available for a particular customer, the fair processing notice may be sent by post or using any other contact details held): 

  

	 	(a)	informing such persons of the change of ownership of the Assets; 

  

	 	(b)	identifying the Purchaser as the Data Controller in respect of the Customer Personal Data; 

  

	 	(c)	explaining the purposes for which the Purchaser will process the Customer Personal Data; and 

  

	 	(d)	providing the contact details for the Purchaser. 

  

	9.6	The parties shall agree and approve in writing the form and content of the fair processing notice referred to in Clause 9.4 prior to Completion, such approval not to be unreasonably withheld or delayed.

  

	9.7	The Purchaser may only process Customer Personal Data for the purposes for which the Customer Personal Data was collected and lawfully processed by the Vendors prior to Completion. If the Purchaser wishes to process
Customer Personal Data for any additional purpose, the Purchaser shall do so in accordance with applicable Data Protection Laws including seeking consent of the relevant Data Subjects to such processing if required by applicable Data Protection
Laws. 

  

	9.8	Subject to Clause 9.10, the Purchaser shall indemnify the Vendors against all Losses suffered or incurred by the Vendors arising out of or in connection with any third party (including customers and regulators) demand,
claim or action resulting from any breach of contract, negligence, fraud, wilful misconduct, breach of statutory duty or non-compliance with the data protection obligations set out in this Clause 9 or non-compliance with applicable Data Protection Laws by any member of the Purchaser Group, their employees, agents or sub-contractors in connection with the processing of the
Customer Information by the Purchaser Group. 

  
 14 

	9.9	Subject to Clause 9.10, the Vendors shall indemnify the Purchaser against all Losses suffered or incurred by the Purchaser arising out of or in connection with any third party (including customers and regulators)
demand, claim or action resulting from negligence, fraud, wilful misconduct, breach of statutory duty or non-compliance with the data protection obligations set out in this Clause 9 or non-compliance with applicable Data Protection Laws by any member of the Vendor Group, their employees, agents or sub-contractors in relation to the Vendor Group’s
processing of the Customer Information. 

  

	9.10	Neither party shall be able to claim any Losses under the indemnities in clauses 9.8 and 9.9 to the extent such Losses arise from the terms and distribution of the fair processing notice referred to in Clause 9.5 and
agreed between the parties pursuant to Clause 9.6, save that the Purchaser will be able to claim Losses to the extent such Losses arise in relation to the Vendor sending materials to individuals to whom the Vendor does not have the right to market
under applicable Data Protection Laws. 

  

	10.	WARRANTIES OF THE PURCHASER AND FARFETCH.COM 

  

	  	Each of the Purchaser and Farfetch.com severally (and not jointly or jointly and severally) warrants to the Vendors as at the date of this Agreement that: 

 

	 	(a)	as far as the Purchaser is concerned: 

  

	 	(i)	it is resident, for the purposes of Tax in the country of incorporation; and 

  

	 	(ii)	it is not resident for the purposes of Tax, nor does it have any presence for the purposes of Tax, in any country other than its country of incorporation; 

 

	 	(b)	as far as Farfetch.com is concerned: 

  

	 	(i)	it is resident, for the purposes of Tax in the UK; and 

  

	 	(ii)	it is not resident for the purposes of Tax, nor does it have any presence for the purposes of Tax, in any country other than the UK; 

 

	 	(c)	it is validly incorporated, in existence and duly registered under the Laws of its country of incorporation; 

  

	 	(d)	it has taken all necessary action and has all requisite power and authority to enter into and perform this Agreement and the other Transaction Documents to which it is a party in accordance with their terms;

  

	 	(e)	this Agreement and the other Transaction Documents to which it is a party constitute (or shall constitute when executed) valid, legal and binding obligations on it in accordance with their terms; 

 

	 	(f)	the execution and delivery of this Agreement and the other Transaction Documents to which it is a party by it and the performance of and compliance with their terms and provisions will not conflict with or result in a
breach of, or constitute a default under, its constitutional documents, any agreement or instrument to which it is a party or by which it is bound, or any Law, order or judgment that applies to or binds it or any of its property; 

 

	 	(g)	no consent, action, approval or authorisation of, and no registration, declaration, notification or filing with or to, any Authority is required to be obtained, or made, by it to authorise the execution or
performance of this Agreement by it; and 

  

	 	(h)	that the Consideration Shares, once issued, will be fully paid up and rank parri passu with the Ordinary Shares in all respects. 

  
 15 

	11.	[NOT USED] 

  

	12.	RESTRICTIONS ON THE VENDORS 

  

	12.1	In order to confer upon the Purchaser the full benefit of the Assets, the Vendors undertake with the Purchaser that they shall not and shall procure that no member of the Vendor Group shall, at any time during which
Purchaser maintains rights, use: 

  

	 	(a)	the words “Style.com” or “Style.co.uk” in connection with any services similar to the Business; provided that the foregoing shall not restrict use of such words or URLs when referring to the
Purchaser’s business or in any editorial use or uses which would be otherwise legally permissible under trade mark fair use Laws; or 

  

	 	(b)	any of the Transferring Intellectual Property (excluding Editorial Material which was used by the Business under a non-exclusive license from the rights holder); provided that the
foregoing shall not restrict uses of such Transferring Intellectual Property which would be legally permissible under trade mark or copyright fair use Laws. 

  

	12.2	The undertakings in this Clause 12 are intended for the benefit of the Purchaser and apply to actions carried out by the Vendors or any member of the Vendor Group in any capacity and whether directly or indirectly, on
the Vendors’ or any member of such Vendor Group’s own behalf, on behalf of any other person or jointly with any other person. 

  

	12.3	The Vendors agree that each of the undertakings contained in this Clause 12 is reasonable and shall be construed as separate and independent undertakings. If any such undertaking is held to be void or unenforceable, the
validity of the remaining undertakings shall not be affected. If any such undertaking is found to be void or unenforceable but would be valid and enforceable if some part or parts of the undertaking were deleted, such undertaking shall apply with
such modification as may be necessary to make it valid and enforceable. 

  

	12.4	Without prejudice to Clause 12.3, if any undertaking in this Clause 12 is found by any court or other competent Authority to be void or unenforceable the parties shall negotiate in good faith to replace such void or
unenforceable undertaking with a valid provision which, as far as possible, has the same commercial effect as the provision which it replaces. 

  

	12.5	The consideration for the undertakings contained in this Clause 12 is included in the Consideration. 

  

	13.	LICENCES 

 With effect from Completion the Vendors shall assign to the Purchaser, or
procure the assignment to the Purchaser of, all of the any third party licences underlying the Editorial Material which are capable of assignment without a novation, consent, licence, approval, waiver or the like from a third party (a “Third
Party Consent”) and this Agreement shall constitute an assignment of such licences. If any Third Party Consent is required in relation to any such license, then until it is obtained, the assignment of that licence shall not take
effect. The Vendors shall have no obligation to obtain or make any efforts to obtain any Third Party Consents with respect to any third party licences underlying the Editorial Material. 

 

	14.	LIABILITIES 

  

	14.1	Save to the extent expressly set forth herein, nothing in this Agreement or any Transaction Document shall pass to the Purchaser, or shall be construed as acceptance by the Purchaser of any of the following and the
Vendors shall pay, satisfy, discharge and perform the same and indemnify and hold the Purchaser harmless against the payment and performance of: 

  
 16 

	 	(a)	any liability or obligation of a Vendor or any member of the Vendor Group (whether accrued, absolute, contingent, known or unknown) for, relating to or arising in connection with any of the following:

  

	 	(i)	anything done or omitted to be done or any act, neglect, default, omission, breach of contract or breach of duty on the part of a Vendor or any member of the Vendor Group on or prior to Completion or referable to the
period up to and including Completion in connection with the Business; 

  

	 	(ii)	all trade debts and accrued charges owing by the Vendors to the trade creditors of the Vendors or otherwise in connection with the Business; 

 

	 	(iii)	any product delivered or any service performed by a Vendor or any member of the Vendor Group on or prior to Completion in connection with the Business or any defects or alleged defects therein or any claim under any
express or implied warranty or guarantee in relation thereto; 

  

	 	(iv)	the obligations of the Vendors under this Agreement; 

  

	 	(v)	any current or former Employees, directors or officers of the Vendor Group, in so far as such liability has accrued prior to Completion or is covered by the indemnities in Clauses 15.3 and 15.7; 

 

	 	(vi)	any National Insurance, PAYE, VAT or other Taxes for which any member of the Vendor Group is liable which is attributable to the Business, the Assets or the Employees relating to the period up to Completion whether or
not then due; 

  

	 	(vii)	any sum payable as a result of or in relation to Completion or the Transaction or the sale and purchase recorded by this Agreement, including any transaction bonuses payable to any current or former Employee, director,
or officer; or 

  

	 	(viii)	all bank and other overdrafts and loans owing by the Vendor Group; or 

  

	 	(b)	any other liability or obligation of the Vendors or any member of the Vendor Group (whether accrued, absolute, contingent, known or unknown). 

 

	14.2	All profits and receipts of the Business relating to services rendered or products sold and invoiced by the Business prior to Completion and all income accruing in respect of any of the Assets prior to Completion shall
belong to the Vendors. 

  

	14.3	The Vendors shall not be liable to the Purchaser in respect of any liability or obligation under Clause 14.1: 

  

	 	(a)	to the extent that the Purchaser actually recovers an amount in respect of such liability or obligation from any other party (provided that the Purchaser shall not be obliged to seek any recover from any other party);
or 

  

	 	(b)	with respect to any Tax imposed on the Purchaser by reference to the net income received or receivable by the Purchaser. 

  

	15.	EMPLOYEES 

  

	15.1	The parties agree and understand that the sale and purchase of the Assets under this Agreement is not a transfer of an undertaking or service provision change and accordingly that the TUPE Regulations do not apply.

  
 17 

	15.2	The Vendors shall, as soon as possible following Completion, commence a collective redundancy consultation for the purposes of section 188 of the Trade Union and Labour Relations (Consolidation) Act 1992 with the
Employees on the basis that the Business will cease to operate (the “Redundancy Process”). The Vendors and the Purchaser shall not and shall use reasonable endeavours to procure that their respective Affiliates and, in the case of
Vendors, Franck Zayan, Olivier Germany or Prenisha Harry and, in the case of the Purchaser, Imer Cakiroglu, Jessica Coelho, Holly Sage and Stephanie Phair shall not: 

 

	 	(a)	inform, notify, intentionally suggest or confirm to any employee of the Vendor Group (including any Employee) that the TUPE Regulations do or might apply to that individual or to the sale and purchase of the Assets
under this Agreement; or 

  

	 	(b)	except with the prior consent of the other, discuss or provide details of any vacancies at any member of the Purchaser Group with any employee of the Vendor Group (including any Employee) (and for the avoidance of doubt
the Purchaser placing a public advert shall not constitute providing details of vacancies). 

  

	15.3	Subject to Clauses 15.5 and 15.6 below, the Vendors shall on demand by the Purchaser indemnify and fully reimburse the Purchaser and any member of the Purchaser Group from and against all or any direct or indirect
actions, proceedings, claims, demands, reasonable costs, Losses, expenses (including reasonable legal expenses), damages, liabilities and penalties whatsoever, whether arising before, on or after the Completion Date, incurred, suffered or paid by
the Purchaser or any member of the Purchaser Group where the cause of such claim arises out of or in connection with: 

  

	 	(a)	the employment of any person (including any Employee) by a member of the Vendor Group or the termination of any such person’s employment by a member of the Vendor Group, before, on or after the Completion Date
(including any claim that a Redundancy Process was not followed correctly); 

  

	 	(b)	the employment, or termination of employment of, or other obligations to an employee (including any Employee) or former employee of the Vendor Group or of any of its service providers (but excluding a Hired Employee
and/or an Indemnity Employee) whose employment rights or contract of employment is claimed, or is deemed, to have effect on or after the Completion Date as if originally made between the Purchaser or any member of the Purchaser Group and that
individual provided always that: 

  

	 	(i)	the Purchaser or the relevant member of the Purchaser’s Group shall be entitled but not obliged to terminate that individual’s employment, and any such termination shall not be discriminatory or in response to
a protected disclosure and shall be stated to be without prejudice to the contention that the TUPE Regulations did not apply to transfer their employment and shall be carried out as soon as reasonably practicable and in any event on or before the
date that falls 30 days (or such longer period as may be required by law) after the Purchaser or any member of the Purchaser Group becoming aware that such person has claimed or is deemed to have transferred to it; 

 

	 	(ii)	this indemnity shall not apply to the employment costs of any individual to the extent that the Purchaser or any member of the Purchaser Group obtains the benefit of the provision of services by the individual concerned
(and for the avoidance of doubt the Purchaser or the relevant member of the Purchaser Group may require the individual not to provide services during any period after the claimed or deemed transfer in which case this indemnity shall apply to any
claim by the individual in respect of employment costs for such period); and 

  
 18 

	 	(iii)	if the Purchaser or any member of the Purchaser Group does not terminate the employment of any such person in accordance with sub-Clause 15.3(b)(i) above any such person shall be
treated for all purposes as if (s)he was an Indemnity Employee; 

  

	 	(c)	any breach by any member of the Vendor Group or any member of the Purchaser Group of its obligations under the TUPE Regulations; 

  

	 	(d)	any act or omission which, by virtue of the TUPE Regulations, is deemed to be an act or omission of any member of the Purchaser Group; or 

 

	 	(e)	any obligations or liabilities under any Pension Scheme in respect of the pension rights of any Employee. 

  

	15.4	If the Purchaser notifies AMPI that it wishes to enter into discussions with any Employee with a view to employing that individual, the Vendors shall use reasonable endeavours to facilitate those discussions. Should the
Purchaser decide to make an offer of employment to that Employee, the relevant Vendor shall release the Employee from any restrictive covenants in that Employee’s contract of employment which would otherwise prevent the Employee from taking up
employment with the Purchaser. 

  

	15.5	If the Purchaser or any member of the Purchaser Group approaches, solicits, interviews, contacts or has any dealings with any employee (including any Employee) or former employee of the Vendor Group or of any of its
service providers, either directly or indirectly (including, for the avoidance of doubt, via any recruitment consultant and/or pursuant to Clause 15.4 above) and employs or makes a verbal or written offer to employ that individual within six months
after Completion (a “Hired Employee”), the Vendors shall be released from the indemnity at Clause 15.3 above in respect of such Hired Employee and the Purchaser shall on demand by AMPI indemnify and fully reimburse the Vendors and
any member of the Vendor Group from and against all or any direct or indirect actions, proceedings, claims, demands, reasonable costs, Losses, expenses (including reasonable legal expenses), damages, liabilities and penalties whatsoever incurred,
suffered or paid by the Vendors or any member of the Vendor Group where the cause of such claim arises out of or in connection with (i) any act or omission by or on behalf of any member of the Purchaser Group, or (ii) the employment, or
termination of employment of, or other obligations to that Hired Employee while the Hired Employee is employed by the Purchaser or any member of the Purchaser Group. 

 

	15.6	 If, within the period of six months after Completion, the Purchaser or any member of the Purchaser Group employs,
approaches, solicits, interviews, contacts or has any dealings with (and for the purposes of this Clause 15.6, publishing public advertisements for its vacancies, providing any member of the Vendor Group with a list of its vacancies, discussing
suitability of relevant employees for the vacancies with Franck Zayan, Olivier Germany or Prenisha Harry (or otherwise with the prior consent of AMPI) or reviewing any applications received in response to public advertisements for vacancies shall
not constitute an approach, solicitation, interview, contact or dealings) either (i) more than 26 of the Employees or (ii) more than 30% of the Employees in any department or division of any member of the Vendor Group (provided always that
this indemnity shall not apply unless the Purchaser or any member of the Purchaser Group employs, approaches, solicits, interviews, contacts or has any dealings with at least two employees in any such department or division), the Vendors shall be
released from the indemnity at Clause 15.3 above in respect of, where (i) applies, all Employees and, where (ii) applies, all Employees of the Vendor Group who are employed in the relevant department or division (in each case the
“Indemnity Employees”) and the Purchaser shall on demand by AMPI indemnify and fully reimburse the Vendors and any member of the Vendor Group from and against all or any direct or indirect actions,

  
 19 

	 	
proceedings, claims, demands, reasonable costs, Losses, expenses (including reasonable legal expenses), damages, liabilities and penalties whatsoever, whether arising before, on or after the
Completion Date, incurred, suffered or paid by the Vendors or any member of the Vendor Group where the cause of such claim arises out of or in connection with: 

  

	 	(a)	subject to Clause 15.7, the employment, or termination of employment of, or other obligations to any Indemnity Employee, where the Indemnity Employee’s employment rights or contract of employment is claimed, or is
deemed, to have effect on or after the Completion Date as if originally made between the Purchaser or any member of the Purchaser Group and that individual; 

  

	 	(b)	the termination of employment by any Indemnity Employee in circumstances where regulation 4(9) of the TUPE Regulations apply or are claimed to apply; 

 

	 	(c)	any breach by any member of the Vendor Group or any member of the Purchaser Group of its obligations under the TUPE Regulations in respect of the Indemnity Employees; or 

 

	 	(d)	any act or omission by or on behalf of any member of the Purchaser Group. 

  

	15.7	The Vendors shall on demand by the Purchaser indemnify and fully reimburse the Purchaser and any member of the Purchaser Group from and against all or any direct or indirect actions, proceedings, claims, demands,
reasonable costs, Losses, expenses (including reasonable legal expenses), damages, liabilities and penalties whatsoever, whether arising before, on or after the Completion Date, incurred, suffered or paid by the Purchaser or any member of the
Purchaser Group where the cause of such claim arises out of or in connection with the Redundancy Process followed in relation to the Indemnity Employees. 

  

	15.8	In relation to the indemnities given in this Clause 15, if the Vendors or any member of the Vendor Group or the Purchaser or any member of the Purchaser Group becomes aware of any matter which might give rise to a claim
for an indemnity, the following provisions will apply: 

  

	 	(a)	both parties shall provide to the other on request all such co-operation, assistance and information which may be reasonably relevant to such a claim. 

 

	 	(b)	the party with the benefit of the indemnity (the “Beneficiary”) will as soon as reasonably practicable give written notice to the other party (the “Covenantor”) of the matter in respect
of which the indemnity is being claimed (stating in reasonable detail the nature of the matter and, so far as practical, the amount claimed) and will consult the Covenantor with respect to the matter. For the avoidance of doubt, if the matter has
become the subject of any proceedings, the Beneficiary will use all reasonable endeavours to give the notice within sufficient time to enable the Covenantor time to contest the proceedings before the deadline for submitting any defence or response
in respect of those proceedings. 

  

	 	(c)	The Beneficiary will: 

  

	 	(i)	take action and defend any proceedings and give any information and assistance as the Covenantor, its insurers and advisors may reasonably request to dispute, resist, appeal, settle, defend, remedy or mitigate the
matter or enforce against any person (other than the Covenantor) the rights of the Beneficiary or its insurers in relation to the matter; 

  

	 	(ii)	use professional advisors nominated by the Covenantor or its insurers and, if the Covenantor or its insurers so request, allow the Covenantor or its insurers such conduct, which shall include the exclusive conduct, of
the matter in each case on the basis that the Covenantor will indemnify the Beneficiary on demand on a continuing basis for all costs incurred as a result of any request or nomination by the party or its insurers; and 

  
 20 

	 	(iii)	not admit liability in respect of or settle the matter without the prior written consent of the Covenantor, such consent not to be unreasonably withheld or delayed. 

 

	16.	IP 

 With effect from Completion the Vendors shall assign to the Purchaser, or procure
the assignment to the Purchaser of, all of the Transferring Intellectual Property pursuant to the IP Assignments. 
  

	17.	VAT 

  

	17.1	The amount of the Consideration stated as payable by the Purchaser under this Agreement is exclusive of any VAT that may be applicable. If a Vendor is required to account to the relevant Tax Authority for any VAT that
is chargeable on the sale of the Assets under this Agreement, such Vendor shall promptly (and in any event on or before 30 June 2017) issue an appropriate VAT invoice to the Purchaser in respect of such VAT. The Purchaser will account for VAT
in respect of any supply from AMPI where it is require by law to do so, including under any reverse charge process. 

  

	17.2	In the event that a Vendor is required to account to the relevant Tax Authority for any VAT that is chargeable on the sale of the Assets under this Agreement, the Purchaser shall pay to such Vendor an amount in respect
of such VAT on the later of: 

  

	 	(a)	the date falling ten (10) Business days following receipt of a proper VAT invoice from such Vendor pursuant to Clause 17.1; and 

 

	 	(b)	the date falling ten (10) Business Days before the last day on which a payment of such VAT may be made by such Vendor to the relevant Tax Authority without incurring any liability to interest and/or penalties.

  

	17.3	If the Purchaser pays an amount in respect of VAT to a Vendor under this Clause 17 and it is subsequently determined in writing by the relevant Tax Authority that all or part of such VAT was not properly chargeable, the
relevant Vendor shall: 

  

	 	(a)	if the relevant Vendor has not yet accounted for such VAT to the relevant Tax Authority, promptly repay an amount in respect of such VAT to the Purchaser; or 

 

	 	(b)	if the relevant Vendor has accounted for such VAT to the relevant Tax Authority: 

  

	 	(i)	apply as soon as reasonably possible to the relevant Tax Authority for a refund or credit of such VAT; and 

  

	 	(ii)	following receipt by or credit to the relevant Vendor of such VAT from the relevant Tax Authority, promptly repay an amount in respect of such VAT to the Purchaser (together with any interest payable by the relevant Tax
Authority in respect of such amount). 

 Such payment shall be treated as a reduction in the Consideration payable for the
Assets or a part thereof. 

  
 21 

	18.	CONFIDENTIALITY AND ANNOUNCEMENTS 

  

	18.1	Subject to Clause 18.2 and Clause 18.5, each party: 

  

	 	(a)	shall treat as strictly confidential: 

  

	 	(i)	the provisions of this Agreement and the other Transaction Documents and the process of their negotiation; 

  

	 	(ii)	in the case of the Vendors, any information received or held by the Vendors or any of their Representatives which relates to the Purchaser Group or, following Completion, the Assets including the Customer Information;
and 

  

	 	(iii)	in the case of the Purchaser, any information received or held by the Purchaser or any of its Representatives which relates to the Vendor Group or the Business including the Customer Information and any other
information in relation to the Business, provided that, following Completion, this provision shall not apply to any information received or held by the Purchaser or its Representatives which relates exclusively to the Assets, 

(together “Confidential Information”); and 
  

	 	(b)	shall not, except with the prior written consent of the other party (which shall not be unreasonably withheld or delayed), make use of (save for the purposes of performing its obligations under this Agreement) or
disclose to any person (other than its Representatives in accordance with Clause 18.3) any Confidential Information. 

  

	18.2	Clause 18.1 shall not apply if and to the extent that the party using or disclosing Confidential Information can demonstrate that: 

  

	 	(a)	such disclosure is required by Law or by any stock exchange or any supervisory, regulatory, governmental or anti-trust body (including, for the avoidance of doubt, any Tax Authority) having applicable jurisdiction;

  

	 	(b)	such disclosure is required in order to facilitate any assignment or proposed assignment of the whole or any part of the rights or benefits under this Agreement which is permitted by Clause 25; 

 

	 	(c)	the Confidential Information concerned has become publicly available other than through its fault (or that of its Representatives) or the fault of any person to whom such Confidential Information has been disclosed in
accordance with subclause (e) of this Clause 18.2; 

  

	 	(d)	such Confidential Information has been lawfully disclosed to the relevant party by a third party, provided such relevant party was not aware of any obligation of confidence such third party had to any other person;

  

	 	(e)	such disclosure is to its professional advisers and Affiliates in relation to the negotiation, entry into or performance of this Agreement or any matter arising out of the same (provided that such persons are required
to treat such information as confidential); or 

  

	 	(f)	such disclosure is required to facilitate the obtaining of any consents required for the transfer or assignment of any of the Assets to the Purchaser. 

  
 22 

	18.3	For the avoidance of doubt, the Vendors shall not be in breach of their obligations under this Clause 18 as a result of any reporter, writer, editor, or researcher who either works for, or is providing services to, any
member of the Vendor Group obtaining, using or disseminating Confidential Information in the course of newsgathering or newsreporting, provided such reporter, writer, editor, or researcher did not obtain any Confidential Information from an employee
or director of the Vendor Group. A sworn affidavit from any such reporter, writer, editor, or researcher confirming they did not obtain any Confidential Information from an employee or director of the Vendor Group shall be sufficient evidence of
such fact. 

  

	18.4	Each party undertakes that it shall (and shall procure that its Affiliates shall) only disclose Confidential Information to Representatives where it is reasonably required for the purposes of exercising its rights or
performing its obligations under this Agreement or the other Transaction Documents and only where the Representatives are informed of the confidential nature of the Confidential Information and the provisions of this Clause 18. 

 

	18.5	As soon as practicable after Completion the parties shall procure that a joint announcement of the Transaction is made to the suppliers of the Business in such form as they may agree. 

 

	18.6	Subject to Clause 18.5, no party shall make any announcement (including any communication to the public, to any customers suppliers or employees of any member of the Vendor Group) concerning the subject matter of this
Agreement without the prior written consent of the other (which shall not be unreasonably withheld or delayed). 

  

	18.7	The provisions of this Clause 18 shall survive termination, lapse or Completion, as the case may be, and shall continue for a period of five years from the date of this Agreement. 

 

	19.	TERMINATION 

  

	19.1	Where: 

  

	 	(a)	a Vendor is in breach of any of its obligations under Clause 5 or Schedule 1 and such breach or breaches taken together would give rise to a Material Adverse Effect provided that, if any such breach or breaches are
capable of being cured, such Vendor has first been afforded the opportunity to try to remedy such breach or breaches prior to Completion to the Purchaser’s reasonable satisfaction and the breach or breaches remain uncured; 

 

	 	(b)	a Vendor is in breach of any of the Warranties as given at the date of this Agreement and such breach or breaches taken together would give rise to a Material Adverse Effect; 

 

	 	(c)	a Vendor is in breach of any of its obligations under Clause 6.2(a) or Schedule 2; or 

  

	 	(d)	there would be, if Completion were to occur, a breach of one or more of the Warranties as repeated immediately before Completion under Clause 8.2 and such breach would give rise to a Material Adverse Effect,

 the Purchaser may at any time at or prior to Completion (in addition to and without prejudice to any other rights and
remedies it may have) serve written notice on AMPI terminating this Agreement without liability on its part, in which case this Agreement shall cease to have effect immediately except for the provisions of Clauses 1, 18.1, 22 and 24 to 32 and any
rights or liabilities that have accrued prior to termination under this Agreement. 
  

	19.2	Where: 

  

	 	(a)	the Purchaser is in breach of any of its obligations under Clause 6.2(b) or Schedule 2; or 

  
 23 

	 	(b)	Completion has not occurred by 12 June 2017 as a result of a breach by the Purchaser of its obligations under Clause 6.2(b) or Schedule 2 and the Completion Date has not been deferred or otherwise extended in
accordance with Clause 6, 

 the Vendors may at any time at or prior to Completion (in addition to and without prejudice to any
other rights and remedies it may have) serve written notice on the Purchaser terminating this Agreement without liability on their part, in which case this Agreement shall cease to have effect immediately except for the provisions of Clauses 1,
18.1, 22 and 24 to 32 and any rights or liabilities that have accrued prior to termination under this Agreement. 
  

	20.	FURTHER ASSURANCE 

 Each of the Purchaser, Farfetch.com and the Vendors shall, and the
Vendors shall procure that each Relevant Affiliate shall, at its own cost, promptly execute and deliver all such documents and do all such things and provide all such information and assistance, as the Vendors or Purchaser, as applicable, may from
time to time reasonably require for the purpose of giving full effect to the provisions of this Agreement and to secure for the Purchaser and the Vendors (as applicable) the full benefit of the rights, powers and remedies conferred upon it under
this Agreement. 
  

	21.	ENTIRE AGREEMENT AND REMEDIES 

  

	21.1	This Agreement and the other Transaction Documents together set out the entire agreement between the parties relating to the sale and purchase of the Assets and, save to the extent expressly set out in this Agreement or
any other Transaction Document, supersede and extinguish any prior drafts, agreements, undertakings, representations, warranties, promises, assurances and arrangements of any nature whatsoever, whether or not in writing, relating thereto.

  

	21.2	Each party acknowledges and agrees that it is not entering into this Agreement on the basis of, and is not relying and has not relied on, any statement or representation (whether negligent or innocent) or warranty or
other provision (in any case whether oral, written, express or implied) made, given or agreed to by any person (whether a party to this Agreement or not) except those expressly repeated or referred to in this Agreement or the Disclosure Letter and
the only remedy or remedies available to the Purchaser in respect of any misrepresentation or untrue statement made to it shall be a claim for breach of contract under this Agreement. This Clause shall not exclude any liability for or remedy in
respect of fraudulent misrepresentation. 

  

	21.3	If there is any conflict between the terms of this Agreement and any other agreement, this Agreement shall prevail (as between the parties to this Agreement and as between any members of the Vendor Group and any members
of the Purchaser Group) unless: 

  

	 	(a)	such other agreement expressly states that it overrides this Agreement in the relevant respect; and 

  

	 	(b)	such members of the Vendor Group and such members of the Purchaser Group are either also parties to that other agreement or otherwise expressly agree in writing that such other agreement shall override this Agreement in
that respect. 

  

	21.4	The rights, powers, privileges and remedies provided in this Agreement are cumulative and not exclusive of any rights, powers, privileges or remedies provided by Law. 

 

	21.5	Any damages claim by the Purchaser under this Agreement which is agreed between the Vendors and the Purchaser or settled by any Authority on terms that require any payment to be made to the Purchaser shall, be satisfied
by way of: 

  
 24 

	 	(a)	cash payment by electronic transfer in immediately available funds to the Purchaser’s Bank Account; or 

  

	 	(b)	if agreed to by the Purchaser and AMPI, the transfer for nil or $1 consideration (in Farfetch.com’s sole discretion) of such number (round up to the nearest whole number) of Ordinary Shares as, based on the most
recent Valuation Event, have a value equal to the agreed or settled claim, provided the number of Ordinary Shares shall in no circumstances exceed the Consideration Shares. 

 

	21.6	Save as expressly set out in this Agreement, no party shall be entitled to rescind or terminate this Agreement in any circumstances whatsoever at any time, whether before or after Completion, and each party waives any
rights of rescission or termination it may have. 

  

	22.	POST-COMPLETION EFFECT OF AGREEMENT 

 Notwithstanding Completion: 

 

	 	(a)	each provision of this Agreement and any other Transaction Document not performed at or before Completion but which remains capable of performance; 

 

	 	(b)	the Warranties; and 

  

	 	(c)	all covenants, indemnities and other undertakings and assurances contained in or entered into pursuant to this Agreement or any other Transaction Document, 

will remain in full force and effect and, except as otherwise expressly provided, without limit in time. 

 

	23.	WAIVER AND VARIATION 

  

	23.1	A failure or delay by a party to exercise any right or remedy provided under this Agreement or by Law, whether by conduct or otherwise, shall not constitute a waiver of that or any other right or remedy, nor shall it
preclude or restrict any further exercise of that or any other right or remedy. No single or partial exercise of any right or remedy provided under this Agreement or by Law, whether by conduct or otherwise, shall preclude or restrict the further
exercise of that or any other right or remedy. 

  

	23.2	A waiver of any right or remedy under this Agreement shall only be effective if given in writing and shall not be deemed a waiver of any subsequent breach or default. 

 

	23.3	No variation or amendment of this Agreement shall be valid unless it is in writing and duly executed by or on behalf of all of the parties to this Agreement. Unless expressly agreed, no variation or amendment shall
constitute a general waiver of any provision of this Agreement, nor shall it affect any rights or obligations under or pursuant to this Agreement which have already accrued up to the date of variation or amendment and the rights and obligations
under or pursuant to this Agreement shall remain in full force and effect except and only to the extent that they are varied or amended. 

  

	24.	INVALIDITY 

 Where any provision of this Agreement is or becomes illegal, invalid or
unenforceable in any respect under the Laws of any jurisdiction then such provision shall be deemed to be severed from this Agreement and, if possible, replaced with a lawful provision which, as closely as possible, gives effect to the intention of
the parties under this Agreement and, where permissible, that shall not affect or impair the legality, validity or enforceability in that, or any other, jurisdiction of any other provision of this Agreement. 

  
 25 

	25.	ASSIGNMENT 

  

	25.1	Except as provided in this Clause 25 or as the parties specifically agree in writing, no person shall assign, transfer, charge or otherwise deal with all or any of its rights under this Agreement nor grant, declare,
create or dispose of any right or interest in it. 

  

	25.2	Subject to Clause 25.3, the Purchaser may assign the benefit of this Agreement and/or of any other Transaction Document to which it is a party, in whole or in part, to, and it may be enforced by, any member of the
Purchaser Group. Any such person to whom an assignment is made under this Clause 25.2 may itself make an assignment to any member of the Purchaser Group as if it were the Purchaser under this Clause 25.2. 

 

	25.3	Any assignment made pursuant to this Clause 25 shall be on the basis that: 

  

	 	(a)	the Vendors may discharge their obligations under this Agreement to the assignor until AMPI receives notice of the assignment; 

  

	 	(b)	the liability of the Vendors to any assignee shall not be greater than its liability to the Purchaser; and 

  

	 	(c)	the Purchaser will remain liable for any obligations under this Agreement. 

  

	26.	PAYMENTS, SET OFF AND DEFAULT INTEREST 

  

	26.1	Any payment to be made pursuant to this Agreement by the Purchaser to the Vendors shall be made to the Vendors’ Bank Account and any payment to be made pursuant to this Agreement by a Vendor to the Purchaser shall
be made to the Purchaser’s Bank Account, in each case by way of electronic transfer in immediately available funds on or before the due date for payment. Receipt of such sum in such account on or before the due date for payment shall be a good
discharge by the payor of its obligation to make such payment. 

  

	26.2	Where any payment is made in satisfaction of a liability arising under this Agreement it shall be an adjustment to the Consideration. 

 

	26.3	All payments made by any party to this Agreement under this Agreement, or any of the other Transaction Documents, shall be made free from any set-off, counterclaim or other
deduction or withholding of any nature whatsoever, except for deductions or withholdings required to be made by Law. If any deductions or withholdings are required by Law to be made from any such payments, the amount of the payment (save for any
payment or part payment of the Consideration) shall be increased by such amount as will, after the deduction or withholding has been made, leave the recipient of the payment with the same amount as it would have been entitled to receive in the
absence of any such requirement to make a deduction or withholding. 

  

	26.4	Where the Vendors or the Purchaser default in the payment when due of any damages or other sum payable by virtue of this Agreement or any other Transaction Documents the liability of the Vendors or the Purchaser (as the
case may be) shall be increased to include an amount equal to interest on such sum from the date when payment is due to the date of actual payment (both before and after judgment) at that annual rate which is 2% per annum above the base lending rate
of HSBC Bank plc from time to time in effect during such period. Such interest shall accrue from day to day and be compounded quarterly and shall be payable without prejudice to any other remedy available to the Vendors or the Purchaser (as the case
may be) in respect of such default. 

  
 26 

	27.	NOTICES 

  

	27.1	Any notice or other communication given under this Agreement or in connection with the matters contemplated herein shall, except where otherwise specifically provided, be in writing in the English language, addressed as
provided in Clause 27.2 and served: 

  

	 	(a)	by leaving it at the relevant address in which case it shall be deemed to have been given upon delivery to that address; 

  

	 	(b)	by first-class post if delivered to an address within the UK, in which case it shall be deemed to have been given two Business Days after posting; 

 

	 	(c)	by airmail if delivered to an address outside the UK, in which case it shall be deemed to have been given five Business Days after posting; 

 

	 	(d)	by facsimile, in which case it shall be deemed to have been given when despatched subject to confirmation of uninterrupted transmission by a transmission report; or 

 

	 	(e)	by e-mail, in which case it shall be deemed to have been given when despatched subject to confirmation of delivery by a delivery receipt, 

provided that, in the case of sub-clauses (b) to (e) inclusive above, any notice despatched
outside Working Hours shall be deemed given at the start of the next period of Working Hours. 
  

	27.2	Notices under this Agreement shall be sent for the attention of the person and to the address, fax number or e-mail address, subject to Clause 27.3, as set out below:

  

			
	For the Vendors:	  	
		
	Name:	  	Advance Magazine Publishers Inc.
		
	For the attention of:	  	David Geithner, Chief Financial Officer, Condé Nast
		
	Address:	  	One World Trade Center, 42rd Floor, New York, NY 10007, United States of America
		
	Fax number:	  	#-###-###-####
		
	E-mail address:	  	#####_########@condenast.com
		
	with a copy to:	  	
		
	Name:	  	Sabin, Bermant & Gould LLP
		
	For the attention of:	  	Jack S. Yeh, Esq.
		
	Address:	  	One World Trade Center, 44th Floor, New York, NY 10007, United States of America
		
	Fax number:	  	#-###-###-####
		
	E-mail address:	  	####@sabinfirm.com

  
 27 

			
		
	For the Purchaser and Farfetch.com:	  	
		
	Name:	  	 Farfetch UK Limited

		
	For the attention of:	  	 Elliot Jordan, Chief Financial Officer, Farfetch

		
	 Address:
	  	 The Bower, 4th Floor, 211 Old Street, London, EC1V 9NR,

United Kingdom

		
	E-mail address:	  	 ######.######@farfetch.com

		
	 with a copies to:
	  	
		
	Name:	  	 Farfetch UK Limited

		
	For the attention of:	  	 Group Legal

		
	 Address:
	  	 The Bower, 4th Floor, 211 Old Street, London, EC1V 9NR,

United Kingdom

		
	E-mail address:	  	 #####.####@farfetch.com

		
	 And
	  	
		
	Name:	  	 Latham & Watkins (London) LLP

		
	For the attention of:	  	 Ed Barnett

		
	Address:	  	 99 Bishopsgate, London, EC2m 3XF, United Kingdom

		
	Fax number:	  	 +## ## ########

		
	E-mail address:	  	######.#######@lw.com

  

	27.3	Any party to this Agreement may notify the other party of any change to its address or other details specified in Clause 27.2 provided that such notification shall only be effective on the date specified in such notice
or five Business Days after the notice is given, whichever is later. 

  

	28.	COSTS 

  

	  	Except as otherwise provided in this Agreement, each party shall bear its own costs arising out of or in connection with the preparation, negotiation and implementation of this Agreement and all other Transaction
Documents. 

  

	29.	RIGHTS OF THIRD PARTIES 

  

	29.1	The specified third party beneficiaries of the undertakings referred to in Clause 12.1 shall, in each case, have the right to enforce the relevant terms by reason of the Contracts (Rights of Third parties) Act 1999.

  

	29.2	Except as provided in Clause 29.1, a person who is not a party to this Agreement shall have no right under the Contracts (Rights of Third parties) Act 1999 to enforce any of its terms. 

 

	29.3	Each party represents to the other that their respective rights to terminate, rescind or agree any amendment, variation, waiver or settlement under this Agreement are not subject to the consent of any person that is not
a party to this Agreement. 

  
 28 

	30.	COUNTERPARTS 

  

	30.1	This Agreement may be executed in any number of counterparts. Each counterpart shall constitute an original of this Agreement but all the counterparts together shall constitute but one and the same instrument and no
counterpart shall be effective until each party has executed at least one counterpart. 

  

	30.2	Transmission of an executed counterpart of this Agreement (but for the avoidance of doubt not just a signature page) by email (in PDF, JPEG or other agreed electronic format) shall, upon confirmation of its release by
or on behalf of the party which executed such counterpart, take effect as delivery of an executed counterpart of this Agreement. 

  

	31.	GOVERNING LAW AND JURISDICTION 

  

	31.1	This Agreement and any non-contractual rights or obligations arising out of or in connection with it shall be governed by and construed in accordance with the Laws of England and
Wales. 

  

	31.2	The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any Disputes, and waive any objection to proceedings before such courts on the grounds of venue or on the
grounds that such proceedings have been brought in an inappropriate forum. 

  

	31.3	For the purposes of this Clause, “Dispute” means any dispute, controversy, claim or difference of whatever nature arising out of, relating to, or having any connection with this Agreement, including a
dispute regarding the existence, formation, validity, interpretation, performance or termination of this Agreement or the consequences of its nullity and also including any dispute relating to any
non-contractual rights or obligations arising out of, relating to, or having any connection with this Agreement. 

  

	32.	PROCESS AGENT 

 Without prejudice to any other permitted mode of service, the parties
agree that service of any claim form, notice or other document for the purpose of or in connection with any action or proceeding in England or Wales arising out of or in any way relating to this Agreement shall be duly served upon the Vendors if it
is delivered personally or sent by recorded or special delivery post (or any substantially similar form of mail) to Condé Nast Publications Ltd, Attention: Jason Miles, Vogue House, 1 Hanover Square, London W1S 1JU, or such other person and
address in England or Wales as AMPI shall notify all the other parties in writing from time to time, whether or not such claim form, notice or other document is forwarded to the relevant Vendor or received by the relevant Vendor. 

  
 29 

 SCHEDULE 1 

PRE-COMPLETION OBLIGATIONS 

 

	1.	VENDORS’ OBLIGATIONS 

  

	1.1	Except as otherwise expressly permitted under this Agreement or with the prior written consent of the Purchaser, the Vendors shall from the date of this Agreement until Completion: 

 

	 	(a)	take all reasonable steps to preserve and protect the Assets, including the Vendors’ existing relationships with suppliers; and 

 

	 	(b)	procure that no member of the Vendor Group shall: 

  

	 	(i)	create, grant or issue any Encumbrance over any of the Assets; 

  

	 	(ii)	dispose of any material Asset or any interest therein, except Stock in the ordinary and usual course of business on normal arm’s length terms; 

 

	 	(iii)	take any action, or makes any omission, which is reasonably likely to decrease the value of any of the Assets; 

  

	 	(iv)	assign, license or sub-license, charge, attempt to dispose of, allow to lapse or otherwise fail to maintain, any of the Transferring Intellectual Property; 

 

	 	(v)	take any action or make any omission which is inconsistent with the provisions of this Agreement or the implementation of the Transaction, or which is or is reasonably likely to constitute or cause or give rise to a
breach of any of the Warranties as repeated immediately before Completion under Clause 8.2; or 

  

	 	(vi)	enter into any agreement or arrangement (whether in writing or otherwise) to do any of the foregoing or allow or permit any of the foregoing. 

 

	1.2	If at any time prior to or at Completion a Vendor or any member of the Vendor Group becomes aware that any of the matters set out in Clause 19.1(a)-(d) has occurred, or there is a reasonable expectation that any of the
matters set out in Clause 19.1(a)-(d) might occur, the Vendors shall immediately: 

  

	 	(a)	notify the Purchaser in sufficient detail to enable the Purchaser to make an accurate assessment of the situation (and, for the avoidance of doubt, the delivery of such notice shall not limit or otherwise affect the
remedies available to the Purchaser); and 

  

	 	(b)	if requested by the Purchaser, use its best endeavours to procure that the notified occurrence is prevented or remedied. 

  
 30 

 SCHEDULE 2 

COMPLETION OBLIGATIONS 
  

	1.	VENDORS’ OBLIGATIONS 

  

	1.1	At Completion the Vendors shall: 

  

	 	(a)	deliver to the Purchaser or procure the delivery to the Purchaser of: 

  

	 	(i)	save as otherwise expressly provided in this Agreement, all of the Assets which are capable of transfer by delivery with the intent that legal and beneficial title to these Assets shall pass by and upon delivery;

  

	 	(ii)	all documents, certificates, waivers and consents, duly executed and/or endorsed where required, required to enable title to all of the Assets to pass fully and effectively into the name of the Purchaser (or its
nominees) and all deeds and documents of title relating thereto; 

  

	 	(iii)	all authorization codes for the domain names included in the Assets and all other necessary documentation required for such domain names to be transferred to the Purchaser (except that delivery of the foregoing with
respect to the Italy Domain shall be on the 30th day following Completion); 

  

	 	(iv)	access credentials to the Social Media Accounts and all other necessary documentation required for such Social Media Accounts to be transferred to the Purchaser; 

 

	 	(v)	all documentation, written correspondence, submissions and other written information in its possession or under its control relating to the oppositions by Times Newspapers Limited and any other party to the transferring
trade marks, including correspondence with Times Newspaper Limited and the relevant trade mark authority to enable the Purchaser to take over such proceedings; 

  

	 	(vi)	the duly executed IP Assignments; 

  

	 	(vii)	all certificates of registration and other documentation relating to applications, registrations and ongoing procedures and maintenance in relation to the Transferring Intellectual Property; 

 

	 	(viii)	all records, files, papers and documents in its possession or under its control comprising the Transferring Intellectual Property (other than Editorial Material), Customer Information and Records and, in relation to
Editorial Material, such records, files, papers and documents as the Vendors are able to deliver on Completion; and 

  

	 	(ix)	the original of any power of attorney in Agreed Form (if any) under which any document to be delivered to the Purchaser under this paragraph 1 has been executed; 

 

	 	(x)	a letter from Conde Nast International Limited removing Moritz Van Laffert from his office as a director and appointing Jonathan E. Newhouse in his place, together with a consent from Jonathan E. Newhouse to act, in the
Agreed Form; 

  

	 	(xi)	a no claims letter from Moritz Van Laffert in the Agreed Form; 

  
 31 

	 	(xii)	the duly executed Exit PoAs; 

  

	 	(xiii)	a counterpart of each Transaction Document required to be executed at Completion by a member of the Vendor Group duly executed by such member of the Vendor Group; and 

 

	 	(xiv)	a copy of the resolutions as referred to in paragraph (b) below, duly certified as correct by the company secretary or other appropriate director or officer of the relevant company; and 

 

	 	(b)	procure that board resolutions and resolutions of the shareholders, where required, of the Vendors and each Relevant Affiliate which is a party to a Transaction Documents are passed approving the Transaction and the
execution by each of them of the Transaction Documents to which they are a party. 

  

	2.	PURCHASER’S OBLIGATIONS 

 At Completion the Purchaser shall deliver to AMPI: 

 

	 	(a)	a counterpart of each of the Transaction Documents required to be executed by the Purchaser at Completion duly executed by the Purchaser; and 

 

	 	(b)	a copy of a board resolution of the Purchaser approving the Transaction and the execution by the Purchaser of the Transaction Documents and any other documents referred to in this Agreement. 

 

	3.	FARFETCH.COM’S OBLIGATIONS 

 At Completion Farfetch.com shall: 

 

	 	(a)	issue the Consideration Shares to the Vendors as provided in Clause 3.2; 

  

	 	(b)	deliver to AMPI: 

  

	 	(i)	a counterpart of each of the Transaction Documents required to be executed by Farfetch.com at Completion duly executed by Farfetch.com; 

 

	 	(ii)	a copy of a board resolution of Farfetch.com approving the Transaction and the execution by Farfetch.com of the Transaction Documents and any other documents referred to in this Agreement; 

 

	 	(iii)	share certificates in respect of the Consideration Shares; 

  

	 	(iv)	a copy of the Series Preferred Investor Consent (as defined in the articles of association of Farfetch.com) approving the Transaction and the issue by Farfetch.com of the Consideration Shares; and 

 

	 	(v)	a copy of a board resolution of Farfetch.com approving the resignation of Moritz Van Laffert and the appointment of Jonathan E. Newhouse in his place. 

  
 32 

 SCHEDULE 3 

WARRANTIES 
  

	1.	CAPACITY AND AUTHORITY 

  

	1.1	Each Vendor and each member of the Vendor Group which is a party to this Agreement or any of the other Transaction Documents is validly incorporated, in existence and duly registered under the laws of its country of
incorporation. 

  

	1.2	Each Vendor and each member of the Vendor Group which is a party to this Agreement or any of the other Transaction Documents has taken all necessary action and has all requisite power and authority to enter into and
perform this Agreement and the other Transaction Documents to which it is a party in accordance with their terms. 

  

	1.3	This Agreement and the other Transaction Documents constitute (or shall constitute when executed) valid, legal and binding obligations on the Vendors and each member of the Vendor Group which is a party in the terms of
this Agreement and such other Transaction Documents. 

  

	1.4	The execution and delivery of this Agreement and the other Transaction Documents by the Vendors and each member of the Vendor Group which is a party thereto and the performance of and compliance with its terms and
provisions will not conflict with or result in a breach of, or constitute a default under, the constitutional documents of the Vendors, any member of the Vendor Group, any agreement or instrument to which any such person is a party or by which it is
bound, or any Law, order or judgment that applies to or binds any such person or any of its property. 

  

	1.5	No consent, action, approval or authorisation of, and no registration, declaration, notification or filing with or to, any Authority is required to be obtained, or made, by the Vendors or any other member of the Vendor
Group to authorise the execution or performance of this Agreement by such persons. 

  

	2.	COMPLIANCE WITH LAW AND DISPUTES 

  

	2.1	No Asset is the subject of any investigation or litigation proceeding or, so far as the Vendors are aware, any dispute. No investigation or litigation proceeding is pending or, so far as the Vendors are aware, has been
threatened and, so far as the Vendors are aware, there are no circumstances likely to give rise to any dispute, investigation or litigation proceeding. 

  

	2.2	No Asset is affected by any existing or pending judgments or rulings. 

  

	2.3	None of the Stock, so far as the Vendors are aware: 

  

	 	(a)	is defective or unsafe; 

  

	 	(b)	has been the subject of any voluntary or mandatory recall or product warning; or 

  

	 	(c)	does not comply with all Laws, regulations and standards applicable to such products. 

  

	3.	CONTRACTS 

 True and complete copies of all of the contracts used exclusively in
connection with the Business, other than the Excluded Contracts, are included in the Disclosure Documents. 
  

	4.	INSOLVENCY 

  

	4.1	Neither Vendor nor any of their Relevant Affiliates: 

  
 33 

	 	(a)	is insolvent or unable to pay its debts within the meaning of the Insolvency Act 1986 or any other insolvency legislation applicable to the company concerned; or 

 

	 	(b)	has stopped paying its debts as they fall due. 

  

	4.2	No step has been taken to initiate any process by or under which: 

  

	 	(a)	the ability of the creditors of any Vendor to take any action to enforce their debts is suspended, restricted or prevented; 

  

	 	(b)	some or all of the creditors of any Vendor accept, by agreement or in pursuance of a court order, an amount less than the respective sums owing to them in satisfaction of those sums with a view to preventing the
dissolution of such entity; 

  

	 	(c)	a person is appointed to manage the affairs, business and assets of any Vendor on behalf of its creditors; or 

  

	 	(d)	the holder of an Encumbrance over the assets of any Vendor is appointed to control its business and assets. 

  

	4.3	In relation to the Vendors: 

  

	 	(a)	no administrator has been appointed; 

  

	 	(b)	no documents have been filed with the court for the appointment of an administrator; and 

  

	 	(c)	no notice of an intention to appoint an administrator has been given by the relevant company, its directors or by a qualifying floating charge holder. 

 

	4.4	No process has been initiated which could lead to the Vendor Group being dissolved and its assets being distributed among the relevant company’s creditors, shareholders or other contributors. 

 

	4.5	No floating charge created by the Vendor Group has crystallised and, so far as the Vendors are aware, there are no circumstances likely to cause such a floating charge to crystallise. 

 

	4.6	No distress, execution or other process has been levied on any of the Assets. 

  

	5.	EFFECT OF SALE 

 Neither the acquisition of the Assets by the Purchaser nor compliance
with the terms of this Agreement will result in the creation, imposition, crystallisation or enforcement of any Encumbrance on any of the Assets. 
  

	6.	ASSETS 

  

	6.1	Each of the Assets (including any Editorial Material included in the Assets) is legally and beneficially owned by the relevant Vendor or any of their respective Representatives, and each of the Assets capable of
possession is in the possession and control of the relevant Vendor and is situated in the United Kingdom. 

  

	6.2	The identity and location of each tangible Asset at Completion is set out in the Disclosure Letter. Each such Asset is clearly identified as the property of a Vendor. 

 

	6.3	The Assets (including any Editorial Material included in the Assets) are free from all Encumbrances and there is no agreement or commitment to give or create any Encumbrance over or affecting the Assets and no claim has
been made by any person to be entitled to any such Encumbrance. 

  
 34 

	6.4	All consents, approvals, authorisations and waivers of third parties which are required for the transfer of the Assets to the Purchaser have been obtained in writing and have been supplied to the Purchaser.

  

	6.5	Each of the Assets has been and is being used exclusively in the Business. 

  

	6.6	No Vendor has agreed to acquire any Asset on terms that ownership does not pass until full payment is made. 

  

	6.7	None of the Assets is the subject of any lease, lease hire agreement, hire purchase agreement or agreement for payment on deferred terms or is the subject of any licence or factoring arrangement. 

 

	7.	STOCK 

 The Stock held by or on behalf of the Vendors is in good and undamaged condition.

  

	8.	INTELLECTUAL PROPERTY 

  

	8.1	Intellectual Property – General 

  

	  	A copy of all Customer Information is in the possession of the Vendors. 

  

	8.2	Intellectual Property - Ownership 

  

	 	(a)	Schedule 7 contains a complete and accurate list of all of the: 

  

	 	(i)	registered Transferring Intellectual Property, including complete and accurate details of the registered proprietor or applicant, registration date, number and any deadlines for renewal (the “Registered
IP”); and 

  

	 	(ii)	material unregistered Transferring Intellectual Property excluding the Transferring Databases and Editorial Material. 

  

	 	(b)	In respect of the Transferring Intellectual Property: 

  

	 	(i)	it is wholly owned (legally and beneficially) by the Vendors, free from Encumbrances and there is no agreement or commitment to give or create any Encumbrance over or affecting the Transferring Intellectual Property and
no claim has been made by any person to be entitled to any such Encumbrance; 

  

	 	(ii)	it is not subject to any agreement that restricts its use, disclosure, licensing or transfer; 

  

	 	(iii)	so far as the Vendors are aware, there have been no acts or omissions by a Vendor that would prejudice the enforcement of the Transferring Intellectual Property by the Purchaser after Completion, including acquiescence
by a Vendor in any unauthorised use by third parties; and 

  

	 	(iv)	no Vendor has received written notification from a third party challenging or opposing, or written advice from an in-house or external counsel expressing doubt on, the scope,
validity or enforceability of the Transferring Intellectual Property. 

  
 35 

	 	(c)	Each officer, employee, contractor or consultant of the Vendor Group that has undertaken work (whether wholly or partly) in connection with the creation of Transferring Intellectual Property has entered into a contract
under which they are obliged to disclose and assign to a member of the Vendor Group any Intellectual Property in the Transferring Intellectual Property on terms whereby the Intellectual Property arising from the same vests in such member of the
Vendor Group absolutely (provided the foregoing warranty is not made with respect to any Editorial Material in the Transferring Intellectual Property). 

  

	 	(d)	As at Completion, none of the following persons will own or be entitled to the ownership of any Transferring Intellectual Property: 

  

	 	(i)	any Vendor Group entity; 

  

	 	(ii)	employees, consultants, contractors, agents, subcontractors or officers of the Vendors or any Vendor Group entity; or 

  

	 	(iii)	former employees, consultants, contractors, agents, subcontractors or officers of the Vendors or any Vendor Group entity. 

  

	 	(e)	So far as the Vendors are aware, no person or entity other than the Vendors has a copy of the Customer Information included in the Assets. 

 

	8.3	Intellectual Property – Validity 

  

	  	In respect of the Registered IP: 

  

	 	(a)	all registry deadlines for payment of fees and registrations of transactions have been met; 

  

	 	(b)	in the case of registrations, no written notice or allegation has been received by the Vendor Group concerning the removal, amendment, challenge or surrender of the registrations, and the Vendors are not aware of any
potential grounds for the same; and 

  

	 	(c)	in the case of applications, there are no oppositions nor so far as the Vendors are aware, anything else that would prevent the applications from being granted. 

 

	8.4	Intellectual Property – Infringement 

  

	 	(a)	So far as the Vendors are aware: 

  

	 	(i)	the activities of the Vendor Group in relation to the Business have not infringed or misappropriated, or do not infringe or misuse, the Intellectual Property (including Confidential Information) of any third party; and

  

	 	(ii)	no Transferring Intellectual Property has been infringed or misappropriated, or is being infringed or misappropriated, by a third party and none of the Transferring Intellectual Property is the subject of a dispute,
attack, opposition, entitlement action or challenge. 

  

	 	(b)	There are no injunctions, undertakings, orders, agreements or arrangements which restrict the use by any Vendor or any of its Affiliates of any of the Transferring Intellectual Property. 

 

	 	(c)	No third party has been authorised to use the Transferring Intellectual Property. 

  
 36 

	 	(d)	No written notice or allegation has been received by the Vendor Group that use of the Transferring Intellectual Property by any member of the Vendor Group is, or may be, infringing or misappropriating any third party
Intellectual Property or has otherwise challenged the validity or ownership of any of the Transferring Intellectual Property. 

  

	 	(e)	No member of the Vendor Group has notified any third party in writing or otherwise alleged in writing that the third party is, or may be, infringing or misappropriating any Transferring Intellectual Property.

  

	 	(f)	No person has asserted in writing to any member of the Vendor Group moral rights (or similar rights) in respect of any Transferring Intellectual Property and, so far as the Vendors are aware, no member of the Vendor
Group has breached any moral right of any third party in respect of the Transferring Intellectual Property. 

  

	9.	DATA PROTECTION 

  

	9.1	The Transferring Databases are all located inside the European Economic Area. 

  

	9.2	The Vendors and their Relevant Affiliates have at all times operated appropriate technical and organisational measures to ensure against the unlawful processing of Personal Data and against unauthorised access of
Personal Data, or against accidental loss or destruction of, or damage to, Personal Data held by any Vendor and its Relevant Affiliates in the Transferring Databases. 

 

	9.3	All Personal Data processed by any Vendor and stored in the Transferring Databases has been collected fairly and lawfully (including through the provision of information notices) and has been used legitimately in the
course of business in the Business prior to the Completion Date without breaching any Data Protection Laws or any contractual arrangements. 

  

	9.4	Where the Vendors have received requests from Data Subjects to opt-out of email marketing relating to the Business, the Vendors have removed those Data Subjects from the
Transferring Databases to be disclosed to the Purchaser. 

  

	9.5	There are no unsatisfied access requests received in respect of Personal Data held in the Transferring Databases or any outstanding applications received for rectification or erasure of Personal Data by Data Subjects.

  

	10.	DATABASES 

  

	10.1	So far as the Vendors are aware, no person or entity other than the Vendors and their Relevant Affiliates has a copy of any Transferring Databases. 

 

	10.2	All Transferring Databases are accurate and, so far as the Vendors are aware, have not suffered any loss or corruption (through a software virus or otherwise). 

 

	10.3	The Transferring Databases have not, so far as the Vendors are aware, been accessed by any unauthorised person. 

  

	10.4	The list disclosed in the Data Room titled “Email database 26052017.xlsx” comprises all the Customer Information other than transactional history. 

 

	11.	EMPLOYEES 

 The Disclosure Documents include, in respect of the Employees, anonymised
details of the name of employer, the position held, department and, where applicable, division. 

  
 37 

	12.	TAX 

  

	12.1	The Vendors have complied in all material respects with all statutory provisions, rules, regulations, orders and directions in relation to the Assets concerning any Taxes, including the making on time of accurate
returns and payments and the proper maintenance and preservation of records. 

  

	12.2	No Vendor is involved in any dispute with any Tax Authority, and is not so far as it is aware the subject of any enquiry by any Tax Authority, which may affect the Assets. 

 

	12.3	All documents under which a Vendor derives title to any of the Assets and which attract stamp duty have been duly stamped and are in the possession of that Vendor or under its control. 

  
 38 

 SCHEDULE 4 

LIMITATIONS ON VENDORS’ LIABILITY 
  

	1.	FINANCIAL LIMITS ON CLAIMS 

  

	1.1	The aggregate liability of the Vendors in respect of all Claims shall not exceed the Consideration. 

  

	1.2	The Vendors shall not be liable in respect of any single Claim unless the amount of the liability pursuant to that Claim would (but for this paragraph 1.2) exceed $12,500 (and, for these purposes, Claims arising out of
the same or similar subject matter, facts, events or circumstances shall be aggregated to form a single Claim). 

  

	1.3	The Vendors shall not be liable in respect of any single Claim unless the aggregate amount of the liability of the Vendors for all Claims (other than Claims excluded by paragraph 1.2) would exceed $125,000, in which
case the Vendors shall be liable for the entire amount of such Claim and not merely the excess. 

  

	2.	TIME LIMITS ON CLAIMS 

  

	2.1	The Vendors shall not be liable in respect of any Claim unless the Purchaser has given notice in writing of such Claim to AMPI: 

  

	 	(a)	in the case of a claim made under the Tax Warranties, within the period of four (4) years beginning with the Completion Date; and 

 

	 	(b)	in any other case, within the period of eighteen (18) months beginning with the Completion Date. 

  

	2.2	The notice referred to in paragraph 2.1 shall include a summary of the nature of the Claim as far as it is known to the Purchaser and the amount claimed. 

 

	2.3	For the avoidance of doubt, the Purchaser may give notice of any single Claim in accordance with paragraph 2, whether or not the amount set out in paragraph 1.3 has been exceeded at the time the notice is given.

  

	3.	LIMITATIONS IN RELATION TO SPECIFIC WARRANTIES 

 The provisions of paragraphs 1 and 2
above shall not apply in respect of any Claim for breach of the Warranties set out in paragraphs 1.1 to 1.4 and 6.1 of Schedule 3. 
  

	4.	CONTINGENT LIABILITIES 

 The Vendors shall not be liable in respect of any contingent
liability in relation to any Claim unless and until such contingent liability becomes an actual liability and is due and payable. This is without prejudice to the right of the Purchaser to give notice of the relevant Claim in accordance with
paragraph 2 and to issue and serve proceedings in respect of it before such time and the fact that the liability may not have become an actual liability by the date provided in paragraph 2 shall not exonerate the Vendors in respect of any Claim
properly notified before that date. 
  

	5.	NO DUPLICATION OF RECOVERY 

 The Purchaser shall not be entitled to recover damages or
obtain payment, reimbursement, restitution or indemnity more than once in respect of the same Loss, regardless of whether more than one claim arises in respect of it. 

  
 39 

	6.	VENDORS’ ACCESS 

 In the event of a Claim, the Purchaser shall, subject to the
Vendors giving such undertakings as to confidentiality as the Purchaser may reasonably require, procure that the Vendors and their respective Representatives are provided, upon reasonable notice and during Working Hours, access to such information,
records, premises and personnel of the relevant member of the Purchaser Group as the Vendors may reasonably require (not being any which would otherwise be subject to legal privilege) to investigate, avoid, remedy, dispute, resist, appeal,
compromise or contest such Claim. 
  

	7.	FRAUD AND WILFUL MISCONDUCT 

 The provisions of paragraphs 1 and 2 of this Schedule shall
not apply in respect of a Claim if it is (or the delay in the discovery of which is) the consequence of fraud, wilful misconduct or wilful concealment by a Vendor or any member of the Vendor Group or any of their present or former directors,
officers or employees. 
  

	8.	MITIGATION 

 Nothing in this Agreement shall relieve the Purchaser of its common law duty
to mitigate its loss. 
  

	9.	PRIOR RECEIPT 

 If a Vendor pays an amount in discharge of any Claim and the Purchaser
subsequently recovers from a third party a sum which is referable to the subject matter of the Claim and which would not otherwise have been received by the Purchaser, the Purchaser shall pay an amount equal to the lesser of: 

 

	 	(a)	the sum recovered from the third party in respect of the Claim less any costs and expenses incurred in obtaining such recovery; or 

  

	 	(b)	the amount previously paid by that Vendor to the Purchaser in discharge of the Claim. 

  

	10.	THIRD PARTY CLAIMS 

  

	10.1	If the Purchaser becomes aware after Completion of any claim by any relevant third party which is likely to give rise to a Claim (a “Third Party Claim”), the Purchaser shall have conduct of the Third
Party Claim but shall, as soon as is reasonably practicable after the Purchaser becoming so aware, give notice in writing of the Third Party Claim to AMPI setting out such information as is then available to the Purchaser so AMPI may assess the
basis and prospects of the Third Party Claim. 

  

	10.2	The Purchaser shall keep AMPI promptly informed of any material progress in settling any Third Party Claim, and shall procure that copies of all material correspondence pertaining to such claim are sent to AMPI as soon
as reasonably practicable. 

  

	11.	GENERAL EXCLUSIONS 

  

	11.1	The Vendors shall have no liability in respect of any Claim to the extent that the fact, matter or circumstance giving rise to such Claim: 

 

	 	(a)	would not have arisen but for any act, omission or transaction of the Purchaser or any member of the Purchaser Group after Completion; or 

  
 40 

	 	(b)	would not have arisen but for the passing of, or any change in, after the date of this Agreement, any law, rule, regulation or administrative practice of any government, governmental department, agency or regulatory
body including (without prejudice to the generality of the foregoing) any increase in the rates of Taxation or any imposition of Taxation or any withdrawal of relief from Taxation not actually (or prospectively) in effect at the date of this
Agreement. 

  
 41 

 SCHEDULE 5 

[NOT USED] 

  
 42 

 SCHEDULE 6 

STOCK 

  
 43 

 SCHEDULE 7 

INTELLECTUAL PROPERTY 
  

	1.	REGISTERED INTELLECTUAL PROPERTY 

  

	1.1	Trade Marks 

  

							
	 Country Name
	  	 Trademark Name
	  	 Application Number
	  	 Registration Number

	Italy	  	

	  	C005956/2000	  	1346338
	Russian Federation	  	STYLE.COM	  	2000710057	  	274626
	China (People’s Republic)	  	STYLE.COM	  	2000065839	  	1679667
	China (People’s Republic)	  	STYLE.COM	  	2000065841	  	1671855
	China (People’s Republic)	  	STYLE.COM	  	2000065840	  	1731723
	China (People’s Republic)	  	STYLE.COM	  	10309472	  	10309472
	China (People’s Republic)	  	STYLE.COM	  	10309471	  	10309471
	China (People’s Republic)	  	STYLE.COM	  	10309470	  	10309470
	Brazil	  	STYLE.COM	  	840767790	  	840767790
	Brazil	  	STYLE.COM	  	840767757	  	840767757
	Brazil	  	STYLE.COM	  	840767811	  	840767811
	Canada	  	STYLE.COM	  	1731712	  	
	France	  	

	  	013083701	  	013083701
	Canada	  	

	  	1155956	  	650359
	Australia	  	

	  	845915	  	845915
	European Union (Community)	  	

	  	11869419	  	011869419
	European Union (Community)	  	

	  	014285019	  	
	European Union (Community)	  	STYLECLOUD	  	013641618	  	013641618
	United Kingdom	  	

	  	3114529	  	
	United Kingdom	  	STYLECLOUD	  	UK00003089604	  	UK00003089604
	Saudi Arabia	  	STYLE.COM	  	143412475	  	
	United Arab Emirates	  	STYLE.COM/ARABIA	  	195357	  	195357
	Indonesia	  	STYLE.COM/INDONESIA	  	J002014002291	  	
	Indonesia	  	STYLE.COM/INDONESIA	  	J002014002303	  	
	Indonesia	  	STYLE.COM/INDONESIA	  	D002014002311	  	
	United States of America	  	STYLE.COM/PRINT	  	85/475050	  	4168003
	United States of America	  	STYLECLOUD	  	86/500539	  	
	EU	  	

	  	15484348	  	

  
 44 

							
	 Country Name
	  	 Trademark Name
	  	 Application Number
	  	 Registration Number

	India	  	STYLE.COM	  	2987238	  	
	UK	  	STYLEDOTCOM	  	3191849	  	
	EU	  	

	  	2003434/10	  	009096165

  

	1.2	Domain Names 

  

									
	 Domain Name
	  	 Country
	  	 Registration Date
	  	 Registry Expiry Date
	  	 Paid Until Date

	style.bh	  	BAHRAIN	  	03-Jul-2012	  	03-Jul-2017	  	03-Jul-2017
	style.bo	  	BOLIVIA	  	02-Oct-2007	  	02-Oct-2017	  	02-Oct-2017
	style.co.hu	  	HUNGARY	  	16-Aug-2007	  	31-Jan-2018	  	31-Jan-2018
	style.co.om	  	OMAN	  	02-Jul-2012	  	17-Jul-2017	  	17-Jul-2017
	style.co.uk	  	UNITED KINGDOM	  	01-Aug-1996	  	11-Feb-2018	  	11-Feb-2018
	style.com	  	gTLD	  	20-Mar-1995	  	21-Mar-2018	  	21-Mar-2018
	style.com.bo	  	BOLIVIA	  	02-Oct-2007	  	02-Oct-2017	  	02-Oct-2017
	style.com.ec	  	ECUADOR	  	09-Aug-2007	  	09-Aug-2017	  	09-Aug-2017
	style.com.es	  	SPAIN	  	05-Aug-2006	  	05-Aug-2017	  	05-Aug-2017
	style.com.om	  	OMAN	  	02-Jul-2012	  	17-Jul-2017	  	17-Jul-2017
	style.com.pe	  	PERU	  	21-Sep-2007	  	20-Sep-2017	  	20-Sep-2017
	style.com.pr	  	PUERTO RICO	  	17-Aug-2007	  	17-Aug-2017	  	17-Aug-2017
	style.com.pt	  	PORTUGAL	  	31-Jul-2006	  	30-Jun-2018	  	30-Jun-2019
	style.com.py	  	PARAGUAY	  	02-Dec-2008	  	25-Dec-2017	  	25-Dec-2018
	style.com.sg	  	SINGAPORE	  	27-Jul-2006	  	27-Jul-2017	  	27-Jul-2017
	style.de	  	GERMANY	  	11-May-2012	  	11-May-2018	  	11-May-2019
	style.eu	  	EUROPEAN UNION	  	24-Apr-2006	  	18-Jun-2017	  	18-Jun-2017
	style.it	  	ITALY	  	16-Mar-1999	  	10-Dec-2017	  	10-Dec-2018
	style.jobs	  	gTLD	  	15-Sep-2005	  	15-Sep-2017	  	15-Sep-2017
	style.lu	  	LUXEMBOURG	  	13-Aug-2007	  	08-Aug-2017	  	08-Aug-2017
	style.pr	  	PUERTO RICO	  	10-Aug-2007	  	10-Aug-2017	  	10-Aug-2017
	style.ru	  	RUSSIAN FEDERATION	  	06-Oct-1997	  	01-Nov-2017	  	01-Nov-2017

  

	2.	MATERIAL UNREGISTERED INTELLECTUAL PROPERTY 

 The mark “STYLE.COM” 

  
 45 

 This Agreement has been entered into on the date stated at the beginning of it. 

 

			
	The Vendors	  	
		
	 Signed by David Geithner,
  

for and on behalf of ADVANCE MAGAZINE PUBLISHERS INC.
	  	/s/ David Geithner
		
	Position: Vice President	  	
		
	 Signed by Jonathan E. Newhouse,
  

for and on behalf of CN COMMERCE LTD
	  	/s/ Jonathan Newhouse
		
	Director	  	

 [Signature page to asset purchase agreement] 

			
	The Purchaser	  	
		
	 Signed by José Manuel Ferreira Neves,
  

for and on behalf of FARFETCH UK LIMITED
	  	/s/ José Neves
		
	Director	  	
		
	Farfetch.com	  	
		
	 Signed by José Manuel Ferreira Neves,
  

for and on behalf of FARFETCH.COM LIMITED
	  	/s/ José Neves
		
	Director	  	

 [Signature page to asset purchase agreement]

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00286-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00286-of-00352.parquet"}]]