Document:

Exhibit 10.2 

 

EXECUTION VERSION 

 

INTERCREDITOR AGREEMENT

 

THIS INTERCREDITOR
AGREEMENT, dated as of April 27, 2015 (as amended, supplemented or otherwise modified from time to time, this “Agreement”),
is by and among FIN BRANDING GROUP, LLC (“FIN”), HARDWIRE INTERACTIVE ACQUISITION COMPANY
(“Hardwire”), VCIG LLC (“VCIG”), VICTORY ELECTRONIC CIGARETTES, INC.
(“Victory”), VAPESTICK HOLDINGS LIMITED (“Vapestick”), MUST HAVE LIMITED (“MHL”),
E-CIGS UK HOLDING COMPANY LIMITED (“UK Holding”), ELECTRONIC CIGARETTES INTERNATIONAL GROUP, LTD. (“E-Cig”;
FIN, Hardwire, VCIG, Victory, Vapestick, MHL, UK Holding and E-Cig are sometimes referred to herein individually as an “Obligor”
and collectively as the “Obligors”), Pinnacle Family Office
Investments, L.P., as agent for itself and the other Noteholders described below (in such capacity, the “Noteholder
Agent”), and CALM WATERS PARTNERSHIP (“CWP”) and the other lenders signatory hereto
(collectively, the “Additional Lenders” and together with CWP, the “New Lenders”)
and TIBURON OPPORTUNITY FUND, L.P., a Delaware limited partnership, as agent for itself and the Additional Lenders (in such
capacity, the “Additional Lender Agent”)

 

W I T N E
S S E T H:

 

WHEREAS, E-Cig has
issued certain promissory notes in the aggregate principal amount of $27,375,000 pursuant to that certain Amended and Restated
Note Purchase Agreement dated as of February 28, 2014 (as amended, restated or otherwise modified from time to time, the “Note
Purchase Agreement”; each promissory note issued pursuant to the Note Purchase Agreement, including all replacements
and renewals thereof and all amendments and modifications thereto, is referred to herein as a “Note”
and each holder of a Note from time to time is referred to herein as a “Noteholder”); and

 

WHEREAS, the Noteholder
Agent is the agent for all of the Noteholders; and

 

WHEREAS, the obligations
of E-Cig under the Note Purchase Agreement and the Notes are secured by Liens in favor of the Noteholder Agent on some or all of
the Collateral; and

 

WHEREAS, CWP intends
to extend credit to E-Cig in the form of a term loan in the aggregate principal amount of $35,000,000 pursuant to the terms and
conditions of that certain Credit Agreement, dated as of April 27, 2015, between E-Cig and CWP (the “CWP Credit Agreement”),
with such term loan evidenced by a term note issued by E-Cig in favor of CWP, the “CWP Note”);

 

WHEREAS, the Additional
Lenders intend to extend credit to E-Cig in the form of a term loan in the aggregate principal amount of $6,214,225.21, pursuant
to the terms and conditions of that certain Credit Agreement, dated as of April 27, 2015, between E-Cig and the Additional Lenders
(the “Additional Lender Credit Agreement” and together with the CWP Credit Agreement, the “Credit
Agreements” ), with such term loan evidenced by a term note issued by E-Cig in favor of the Additional Lenders, the
“Additional Lender Note” and together with the CWP Note, the “New Lender Notes”);
and

 

    	 

    	 

    

 

WHEREAS, the obligations
of E-Cig to New Lenders under the Credit Agreements and the New Lender Notes and the related documents are guaranteed by the other
Obligors and secured by the Collateral; and

 

WHEREAS, in order to
induce the New Lenders to make the term loans to E-Cig, the Noteholder Agent has agreed to subordinate its Liens (as defined in
Article I) in the Collateral to the Liens of New Lenders therein subject to the terms of this Agreement.

 

NOW, THEREFORE, in
consideration of the premises, the parties hereto hereby agree as follows:

 

ARTICLE 1

 

DEFINITIONS

 

Section 1.1          For
purposes of this Agreement, the following terms shall have the following meanings:

 

“Additional
Lender Credit Agreement” has the meaning provided in the Recitals of this Agreement.

 

“Additional
Lender Agent” has the meaning provided in the introductory paragraph of this Agreement.

 

“Additional
Lender Note” has the meaning provided in the Recitals of this Agreement.

 

“Additional
Lenders” has the meaning provided in the introductory paragraph of this Agreement.

 

“Agreement”
means this Intercreditor Agreement, as amended, restated or otherwise modified from time to time.

 

“Bankruptcy
Code” means Title 11 of the United States Code (11 U.S.C. § 101 et seq.).

 

“Bankruptcy
Event” means, with respect to any Obligor, any voluntary or involuntary dissolution, winding-up, total or partial
liquidation or reorganization, or bankruptcy, insolvency, receivership or other statutory or common law proceedings or arrangements
involving any Obligor or the readjustment of its liabilities or any assignment for the benefit of creditors or any marshalling
of its assets or liabilities.

 

“Collateral”
means any and all of the assets now owned or hereafter acquired by any Obligor, together with all proceeds, products, accessions
and additions with respect to each of the foregoing from time to time, including, without limitation, any insurance proceeds.

 

“Credit
Agreements” has the meaning provided in the Recitals of this Agreement.

 

“CWP”
has the meaning provided in the introductory paragraph of this Agreement.

 

    	 

    	 

    

 

“CWP Credit
Agreement” has the meaning provided in the Recitals of this Agreement.

 

“CWP Note”
has the meaning provided in the Recitals of this Agreement.

 

“E-Cig”
has the meaning provided in the introductory paragraph of this Agreement.

 

“Lien”
means any interest in property securing an obligation owed to, or a claim by, a Person other than the owner of such property, whether
such interest is based on the common law, statute or contract, and including a security interest, charge, claim or lien arising
from a mortgage, deed of trust, deed to secure debt, encumbrance, pledge, hypothecation, assignment, deposit arrangement, agreement,
security agreement, conditional sale or trust receipt or a lease, consignment or bailment for security purposes.

 

“New Lenders”
has the meaning provided in the introductory paragraph of this Agreement.

 

“New Lender
Debt” means, collectively, all liabilities of any E-Cig and any other Obligor to CWP and the Additional Lenders from
time to time pursuant to or in connection with the New Lender Documents (including, without limitation, all principal, interest,
fees, reimbursement obligations with respect to letters of credit, indemnities, costs and expenses), together with all renewals,
refundings, restructurings and other refinancings of all or any portion of the foregoing.

 

“New Lender
Documents” means the Credit Agreements, the New Lender Notes and any guarantee and collateral agreement, deed of
trust, mortgage, guaranty or other agreement, document or instrument executed and/or delivered by any Obligor in connection with
the Credit Agreements or the New Lender Notes from time to time.

 

“New Lender
Notes” has the meaning provided in the Recitals of this Agreement.

 

“New Lender
Realization Event” means any realization on or in respect of all or any part of the Collateral (including in connection
with any cram down of the New Lender Debt in any bankruptcy case) or any other exercise of any remedy available to the New Lenders
under the New Lender Documents at law, in equity or otherwise with respect to any Collateral or any portion thereof.

 

“New Lender
Repayment” means the circumstance in which subject to Section 2.3(e), the New Lender Debt has been fully,
finally and indefeasibly repaid in full in cash pursuant to the terms of the New Lender Documents, it being acknowledged and agreed
in each case that, in the absence of such indefeasible payment in full in cash, no occurrence of any New Lender Realization Event
at any time shall result in the New Lender Debt being, or being deemed to be paid in full, notwithstanding the fact that the New
Lender Debt may, at law or in equity, be, or be deemed to be, extinguished, terminated, waived, forgiven or otherwise satisfied
in whole or in part as a result of such New Lender Realization Event.

 

“Note”
has the meaning provided in the Recitals of this Agreement.

 

 

    	 

    	 

    

 

“Noteholder”
has the meaning provided in the Recitals of this Agreement.

 

“Noteholder
Agent” has the meaning provided in the introductory paragraph of this Agreement.

 

“Noteholder
Debt” means all liabilities of any Obligor to Noteholder Agent or one or more Noteholders from time to time outstanding
pursuant to or in connection with the Noteholder Documents (including, without limitation, all principal, interest, fees, indemnities,
costs and expenses), together with all renewals, refundings, restructurings and other refinancings of all or any portion of the
foregoing.

 

“Noteholder
Documents” means, collectively, the Note Purchase Agreement, each Note, and any security agreement, deed of trust,
mortgage, guaranty or other agreement, document or instrument executed and/or delivered in connection with the Note Purchase Agreement
or any Note from time to time.

 

“Note Purchase
Agreement” has the meaning provided in the Recitals of this Agreement.

 

“Noteholder
Repayment” means the circumstance in which the Noteholder Debt has been repaid in full in cash.

 

“Obligor”
has the meaning provided in the introductory paragraph of this Agreement and includes all successors in interest of each such Person,
including a trustee or debtor in possession in connection with a Bankruptcy Event.

 

“Person”
means any individual, corporation, partnership, joint venture, limited liability company, association, joint-stock company, trust,
unincorporated organization or government or any agency or political subdivision thereof.

 

ARTICLE 2

 

GENERAL INTERCREDITOR PROVISIONS

 

Section 2.1           Agreement
to Subordinate Liens.

 

(a)          Noteholder Agent
and Obligors hereby agree that, to the extent and in the manner set forth in this Section 2.1, all Liens now or hereafter
acquired by the New Lenders in any or all of the Collateral shall at all times be prior and superior to any Lien now held or hereafter
acquired by Noteholder Agent in the Collateral. Said priority shall be applicable irrespective of the time or order of attachment
or perfection of any Lien or the lack or failure of attachment or perfection of any Lien or the time or order of filing of any
financing statements, mortgages, deeds of trust or other documents, or any statutes, rules or law, or court decisions to the contrary.
In the event that Noteholder Agent or any Noteholder receives any of the Collateral or any payment or distribution with respect
thereto prior to the New Lender Repayment, Noteholder Agent or such Noteholder shall hold such Collateral, payment or distribution
in trust for the benefit of New Lenders and promptly forward the same to the New Lenders in the form received, appropriately endorsed
if necessary. The lien subordination provisions in this Agreement are for the benefit of and shall be enforceable directly by the
New Lenders, and the New Lenders shall be deemed to have acquired the New Lender Debt in reliance upon this Agreement.

 

    	 

    	 

    

 

Section 2.2           Disposition
of Collateral and Other Remedial Actions by the New Lenders.

 

(a)          Noteholder Agent
hereby agrees that, until the New Lenders Repayment, the New Lenders may dispose of, and exercise any other rights with respect
to, any or all of the Collateral, free of any Liens of Noteholder Agent. Upon any disposition of any of the Collateral by the New
Lenders or by any Obligor, Noteholder Agent (i) agrees, if requested by the New Lenders, to execute and immediately deliver any
and all releases or other documents or agreements which the New Lenders deems necessary to accomplish a disposition thereof free
of the Liens of Noteholder Agent, and (ii) authorizes the New Lenders to record, or cause to have recorded, any UCC financing statements
or amendments thereto which the New Lenders deems necessary to accomplish a disposition thereof free of the Liens of Noteholder
Agent.

 

(b)          Until the New
Lenders Repayment, Noteholder Agent shall not exercise any rights or remedies with respect to the Collateral, including without
limitation the right to (i) enforce any Liens or sell, repossess or otherwise foreclose on any portion of the Collateral or (ii)
request any action, institute any case (including, without limitation, petitioning, filing or joining in any involuntary bankruptcy
petition pursuant to Section 303 of the Bankruptcy Code or pursuant to any other applicable law), application, action, litigation
or other proceedings, give any instructions, or make any election with respect to any portion of the Collateral. In addition, the
Noteholder Agent agrees that if any default or event of default occurs under the Noteholder Debt, neither the Noteholder Agent
nor any Noteholder will otherwise seek to enforce the Noteholder Debt or pursue or rights or remedies until the earlier to occur
of (i) the New Lenders Repayment and (ii) the date that is ninety (90) days after the occurrence of such default or event of default.

 

Section 2.3           Intercreditor
Arrangements in Bankruptcy.

 

(a)          This Agreement
shall remain in full force and effect and enforceable pursuant to its terms in accordance with Section 510(a) of the Bankruptcy
Code, and all references herein to any Obligor shall be deemed to apply to such Person as debtor in possession and to any trustee
in bankruptcy or other fiduciary for the estate of such Person.

 

(b)          Except as otherwise
specifically permitted in this Section 2.3, until the New Lenders Repayment, Noteholder Agent shall not assert without the
written consent of the New Lenders any claim, motion, objection, or argument in respect of or which might adversely impact any
Collateral in connection with any Bankruptcy Event which could otherwise be asserted or raised in connection with such Bankruptcy
Event by Noteholder Agent as a secured or unsecured creditor of any Obligor, including without limitation any claim, motion, objection
or argument seeking adequate protection or relief from the automatic stay in respect of any Collateral.

 

    	 

    	 

    

 

(c)          Without limiting
the generality of clause (b) above, Noteholder Agent agrees that if a Bankruptcy Event occurs, (i) the New Lenders may consent
to the use of cash collateral by an Obligor on such terms and conditions and in such amounts as the New Lenders, in its sole discretion,
may decide without seeking or obtaining the consent of Noteholder Agent; (ii) the New Lenders may (A) provide financing to any
Obligor or (B) consent to the granting of a priming Lien on Collateral to secure postpetition financing, in each case pursuant
to Section 364 of the Bankruptcy Code or other applicable law and on such terms and conditions and in such amounts as the New Lenders,
in its sole discretion, may decide without seeking or obtaining the consent of Noteholder Agent; (iii) Noteholder Agent shall not
oppose an Obligor’s use of cash collateral to the extent that the New Lenders has consented thereto; and (iv) Noteholder
Agent shall not oppose any sale or other disposition of any assets comprising part of the Collateral (or the sale or bidding procedures
with respect thereto) free and clear of Liens or other claims of any party, including Noteholder Agent, under Section 363 of the
Bankruptcy Code if the New Lenders has consented to such sale or disposition of such assets.

 

(d)          Noteholder Agent
agrees that it will not, directly or indirectly, file any objection, take any action or vote in any way that would be in violation
of, or inconsistent with, or result in a breach of, this Agreement or initiate, join in, prosecute, encourage, or assist with any
other Person to initiate or prosecute any claim, action or other proceeding (i) challenging the validity or enforceability of this
Agreement, (ii) challenging the validity or enforceability of the New Lenders’ claim, (iii) challenging the perfection or
enforceability of any of the New Lenders’ Liens on any of the Collateral, or (iv) asserting any claims which any Obligor
may hold with respect to the New Lenders or the New Lender Debt, if any.

 

(e)          To the extent
that New Lenders receives payments or transfers on the New Lender Debt or proceeds of the Collateral which are subsequently invalidated,
declared to be fraudulent or preferential, set aside and/or required to be repaid to a trustee, receiver, committee or any other
estate representative or any other Person or party under any bankruptcy law, state or federal law, common law, or equitable cause,
then, to the extent of such payment or proceeds received, the New Lender Debt, or part thereof, intended to be satisfied shall
be revived and continue in full force and effect as if such payments or proceeds had not been received by the New Lenders.

 

(f)           Notwithstanding
any provision of this Section 2.3, (i) Noteholder Agent shall be entitled to file any proofs of claim and any necessary
responsive or defensive pleadings in opposition to any motion, claim, adversary proceeding or other pleading made by any Person
objecting to or otherwise seeking the disallowance of the claims of Noteholder, including without limitation any claims secured
by the Collateral, if any, and (ii) Noteholder Agent shall be entitled to file any pleadings, objections, motions or agreement
which assert rights or interests available to unsecured creditors of the applicable Obligor arising under either the Bankruptcy
Code or applicable non-bankruptcy law; provided that no such pleadings, objections, motions or agreements shall be adverse to the
New Lenders or its Liens (including without limitation its claims).

 

    	 

    	 

    

 

(g)          Noteholder Agent
and each Noteholder agrees to and hereby irrevocably authorizes, empowers and appoints each of CWP, for itself and the Additional
Lender Agent, on behalf of the Additional Lenders, as its agent and attorney-in-fact to vote any claim held by Noteholder
Agent and each Noteholder in any Bankruptcy Proceeding. In the event that either CWP and/or the Additional Lender Agent votes any
claim held by Noteholder Agent or any Noteholder in accordance with the authority granted hereby, neither Noteholder Agent nor
any Noteholder shall not be entitled to change or withdraw such vote. Noteholder Agent also agrees that prior to the New Lender
Repayment, neither it nor any Noteholder shall at any time authorize the formation, become a member or participate in the activities,
either directly or indirectly, of any committee, creditors, equity or otherwise, in a Bankruptcy Event.

 

(h)          Notwithstanding
any provision of this Section 2.3, (i) CWP, for itself and the Additional Lender Agent, on behalf of the Additional Lenders,
shall be entitled to file any necessary responsive or defensive pleadings in opposition to any motion, claim, adversary proceeding
or other pleading made by any Person objecting to or otherwise seeking the disallowance of the claims of the CWP and/or the Additional
Lenders, including without limitation any claims secured by the Collateral, if any, and (ii) CWP, for itself and the Additional
Lender Agent, on behalf of the Additional Lenders, shall be entitled to file any pleadings, objections, motions or agreement which
assert rights or interests available to unsecured creditors of the applicable Obligor arising under either the Bankruptcy Code
or applicable non-bankruptcy law.

 

Section 2.4           Relative
Rights.

 

(a)          Subject to Section
2.2(b), nothing contained in this Agreement is intended to or shall affect the relative rights of the New Lenders or Noteholder
Agent, on the one hand, and other creditors of any Obligor, on the other hand.

 

(b)          All rights and
interests of the New Lenders and Noteholder Agent hereunder, and all agreements and obligations of Noteholder Agent and the New
Lenders hereunder, shall remain in full force and effect irrespective of:

 

(i)           any lack of
validity or enforceability of any New Lender Document or any other agreement or instrument relating thereto, or any Noteholder
Document or any other agreement or instrument relating thereto;

 

(ii)          any change
in the time, manner or place of, or in any other term of, all or any of the New Lender Debt, Noteholder Debt, or any amendment
or waiver of or any consent to departure from any provision of the Credit Agreements, New Lender Note or any other New Lender Document
or the Note Purchase Agreement or any other Noteholder Document;

 

(iii)         any exchange,
release, nonperfection, or unenforceability of any Lien on any Collateral, or any release or amendment or waiver of or consent
to departure from any guarantee, for all or any of the New Lender Debt or the Noteholder Debt; or

 

(iv)         any other circumstances
which might otherwise constitute a defense available to, or a discharge of, any Obligor in respect of the New Lender Debt, or of
the Noteholder Debt, in respect of this Agreement.

 

    	 

    	 

    

 

Section 2.5           No
Other Beneficiaries of Lien Subordination. This Agreement and the subordination provisions contained herein are intended only
for the benefit of the New Lenders and Noteholder Agent, but not any Obligor or any other creditor of any Obligor.

 

Section 2.6           Waivers.

 

(a)          None of CWP, for
itself and the Additional Lender Agent, on behalf of the Additional Lenders, or Noteholder Agent shall have any liability or duty
of any kind, nature or origin to the other, express or implied, except as set forth in this Agreement.

 

(b)          Noteholder Agent
hereby waives and releases any claim which Noteholder Agent may now or hereafter have against the New Lenders arising out of any
and all actions which the New Lenders takes or omits to take with respect to any Obligor, any Collateral, any New Lender Document
or the exercise of its rights and remedies under this Agreement (so long as such action or inaction does not constitute a breach
by the New Lenders with respect to any of its express obligations hereunder), including without limitation, (i) actions with respect
to the creation, perfection or continuation of Liens on the Collateral and other security for the New Lender Debt, (ii) actions
with respect to the occurrence of any default or event of default by any Obligor under the New Lender Notes or the other New Lender
Documents, (iii) action with respect to the repossession of, foreclosure upon, sale, release, or depreciation of, or failure to
realize upon, any of the Collateral, (iv) actions with respect to the collection of any claim for all or any part of the New Lender
Debt from any account debtor, guarantor or any other party, (v) any other action with respect to the enforcement of the New Lender
Documents or the valuation, use, protection or disposition of the Collateral or any other security for the New Lender Debt and
(vi) the election of the New Lenders, in any proceeding instituted under Chapter 11 of the Bankruptcy Code, for application of
Section 1111(b) of the Bankruptcy Code.

 

Section 2.7           Remedies.

 

(a)          Rights Cumulative.
(i) The rights and remedies of the New Lenders under this Agreement, the Credit Agreements, New Lender Notes and the other New
Lender Documents shall be cumulative and not exclusive of any rights or remedies which the New Lenders would otherwise have. In
exercising such rights and remedies the New Lenders may be selective and no failure or delay by the New Lenders in exercising any
right shall operate as a waiver of such right, nor shall any partial or single exercise of any power or right preclude its other
or further exercise or the exercise of any other power or right. (ii) The rights and remedies of Noteholder Agent under this Agreement,
the Note Purchase Agreement and the other Noteholder Documents shall be cumulative and not exclusive of any rights or remedies
which Noteholder Agent would otherwise have. In exercising such rights and remedies Noteholder Agent may be selective and no failure
or delay by Noteholder Agent in exercising any right shall operate as a waiver of such right, nor shall any partial or single exercise
of any power or right preclude its other or further exercise or the exercise of any other power or right.

 

(b)          Waiver of Marshalling.
Each of the New Lenders and Noteholder Agent hereby waives any right to require marshalling of assets by the New Lenders or Noteholder
Agent and any similar rights.

 

    	 

    	 

    

 

Section 2.8           Permitted
Amendments. Whether or not Obligors have agreed with Noteholder Agent or any Noteholder not to enter into any amendments to
the New Lender Documents without notice to or the consent of Noteholder Agent or such Noteholder, Obligors and the New Lenders
may amend or modify the New Lender Documents at any time and in any manner and such amendments or modifications shall be effective
notwithstanding Obligors’ failure to give notice thereof to Noteholder Agent or any Noteholder or to obtain Noteholder Agent’s
or any Noteholder’s consent thereto, and neither Noteholder Agent nor any Noteholder shall have any claim or cause of action
against the New Lenders by reason of Obligors’ failure to give such notice or obtain such consent even if the New Lenders
are aware of such failure.

 

ARTICLE 3

 

MISCELLANEOUS

 

Section 3.1          Successors;
Continuing Effect. This Agreement is being entered into for the benefit of, and shall be binding upon, (a) the New Lenders
and their respective successors and assigns, including subsequent holders of New Lender Debt, and the term “New Lender”
shall include any such subsequent or additional holder of New Lender Debt, wherever the context permits, (b) Noteholder Agent and
its successors and assigns, including subsequent agents for the Noteholders under the Noteholder Documents and any other Person
holding a Lien securing any obligation of any Obligor under or in connection with any of the Noteholder Documents, and the term
“Noteholder Agent” shall include any such subsequent or additional agent or holder of a Lien, wherever
the context permits, Noteholder Agent shall not assign any Lien of Noteholder Agent securing any Noteholder Debt unless the proposed
assignee executes and delivers to the New Lenders a written acknowledgment in form and substance reasonably acceptable to the New
Lenders that such assignee is bound by the terms and conditions of this Agreement.

 

Section 3.2          Further
Assurances. Each party hereto will, at any time and from time to time, promptly execute and/or authorize and deliver all further
instruments and documents, and take all further action, that any other party hereto may reasonably request in order to perfect
or otherwise protect any right or interest granted or purported to be granted hereby or to enable the New Lenders or Noteholder
Agent to exercise and enforce its rights and remedies hereunder, including, without limitation, appropriate amendments to financing
statements authorized by any Obligor in favor of Noteholder Agent or the New Lenders in order to refer to this Agreement (but this
Agreement shall remain fully effective notwithstanding any failure to execute any additional documents or instruments). Without
limiting the generality of the foregoing, in connection with any refinancing or replacement of all or any portion of the New Lender
Debt, Noteholder Agent agrees, if requested by the New Lenders, to promptly execute an intercreditor and lien subordination agreement
substantively similar to this Agreement in favor of the new lender.

 

Section 3.3          Indemnification.
Obligors shall, jointly and severally, indemnify, reimburse and hold harmless each of the New Lenders and the Noteholder Agent
and its respective partners, members, shareholders, officers, directors, employees and agents (and any other persons with other
titles that have similar functions) (collectively, “Indemnitees”) from and against any and all losses,
claims, liabilities, damages, penalties, suits, costs and expenses, of any kind or nature, (including fees relating to the cost
of investigating and defending any of the foregoing) imposed on, incurred by or asserted against such Indemnitee in any way related
to or arising from or alleged to arise from this Agreement or the Collateral, except any such losses, claims, liabilities, damages,
penalties, suits, costs and expenses which result from the gross negligence or willful misconduct of the Indemnitee as determined
by a final, nonappealable decision of a court of competent jurisdiction. This indemnification provision is in addition to, and
not in limitation of, any other indemnification provision in the New Lender Documents, the Notes, the Note Purchase Agreement or
any other agreement, instrument or other document executed or delivered in connection herewith or therewith.

 

    	 

    	 

    

 

Section 3.4           Expenses.
Obligors shall pay to the New Lenders, upon demand, the amount of any and all expenses, including, without limitation, the reasonable
fees and expenses of counsel for the New Lenders, which the New Lenders may incur in connection with the exercise or enforcement
of any of its rights or interests vis-à-vis any Obligor or Noteholder Agent, and all such amounts shall constitute part
of the New Lender Debt. Obligors shall pay to Noteholder Agent, upon demand, the amount of any and all expenses, including, without
limitation, the reasonable fees and expenses of counsel for Noteholder Agent, which Noteholder Agent may incur in connection with
the exercise or enforcement of any of its rights or interests vis-à-vis any Obligor or the New Lenders.

 

Section 3.5           Notices;
Amendments, Etc.

 

(a)          All notices, requests
and demands to or upon the parties to this Agreement to be effective shall be in writing (including by facsimile or telecopy transmission)
and shall be deemed to have been duly given or made (i) when delivered by hand or (ii) three business days after being deposited
in the mail, postage prepaid or (iii) one business day after being sent by priority overnight mail with an internationally recognized
overnight delivery carrier or (iv) if by telecopy or facsimile, when received, at the address or transmission number for the applicable
party set forth below:

 

(i)         If to CWP at:

 

	 	Calm Waters Partnership
	 	115 S. 84th St.
	 	Milwaukee, WI 53214
	 	Facsimile No: (414) 453-9174
	 	Attention: Richard S. Strong

 

With a copy to:

 

	 	Godfrey & Kahn S.C.
	 	780 North Water Street
	 	Milwaukee, Wisconsin 53202-3590
	 	Facsimile No:  (414) 273-5198
	 	Attention: Dennis Connolly

 

    	 

    	 

    

 

(ii)          If to Noteholder
Agent at:

 

	 	Pinnacle Family Office Investments, L.P.
	 	5910 North Central Expressway., Suite 1475
	 	Dallas, TX 75206
	 	Facsimile No:  (469) 941-4303
	 	Attention:  Barry M. Kitt

 

		(iii)	         If to E-Cig or any Obligor:

 

	 	Electronic Cigarettes International, Ltd.
	 	14200 Ironwood Drive
	 	Grand Rapids, Michigan  49534
	 	Facsimile No:  1-888-479-0691
	 	Attention:  Philip Anderson

 

With a copy (for informational
purposes only) to:

 

	 	Pryor Cashman LLP
	 	7 Times Square
	 	New York, New York 10036
	 	Facsimile:  (212) 798-6319
	 	Attention:  M. Ali Panjwani, Esq.

 

		(iv)	         If to any Additional Lender:

 

	 	c/o Tiburon Opportunity Fund, L.P.
	 	13313 Point Richmond Beach Road NW 
	 	Gig Harbor WA  98332
	 	Facsimile No:  (253) 858-7866
	 	Attention:  Peter Bortel 

 

The parties to this Agreement may change
their addresses and transmission numbers for notices by providing written notice of such new address to the other party hereto.

 

(b)          This Agreement
may be amended and the terms hereof may be waived only with the written consent of Noteholder Agent and the New Lenders, or their
authorized successors and assigns, and no consent of any Obligor shall be required in order to amend this Agreement.

 

Section 3.6           Severability.
Any provision of this Agreement which is prohibited or unenforceable in any jurisdiction, shall, as to such jurisdiction, be ineffective
to the extent of such prohibition or invalidity without invalidating the remaining portions hereof or thereof or affecting the
validity or enforceability of such provision in any other jurisdiction.

 

    	 

    	 

    

 

Section 3.7          GOVERNING
LAW; WAIVER OF JURY TRIAL. THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE INTERNAL LAWS (AND NOT
THE LAW OF CONFLICTS) OF THE STATE OF NEW YORK. THE NEW LENDERS, NOTEHOLDER AGENT AND OBLIGORS EACH CONSENT TO THE JURISDICTION
OF ANY LOCAL, STATE OR FEDERAL COURT LOCATED IN NEW YORK COUNTY, NEW YORK AND WAIVES TRIAL BY JURY AND WAIVES ANY OBJECTION TO
JURISDICTION AND VENUE OF ANY ACTION INSTITUTED HEREUNDER, AND FURTHER AGREES NOT TO ASSERT ANY DEFENSE BASED ON LACK OF JURISDICTION
OR VENUE.

 

Section 3.8          Entire
Agreement. This Agreement embodies the entire agreement and understanding of the parties hereto regarding the subject matter
hereof.

 

Section 3.9          Counterparts.
This Agreement may be executed in any number of counterparts, and each such counterpart shall be deemed to be an original instrument,
but all such counterparts together shall constitute one agreement.

 

[Signatures appear on following pages]

 

    	 

    	 

    

 

IN WITNESS WHEREOF,
the undersigned have caused this Intercreditor Agreement to be duly executed and delivered by their respective duly authorized
officers on the date and year first above written.

	 	 	 	 	 
	 	ELECTRONIC CIGARETTES INTERNATIONAL GROUP, LTD., as an Obligor
	 	 	 	 	 
	 	By:	 	 
	 	Name: 	Philip Anderson	 
	 	Title:  	Chief Financial Officer	 
	 	 	 	 	 
	 	VCIG LLC, as an Obligor
	 	 	 	 	 
	 	By:	 	 
	 	Name:	Philip Anderson	 
	 	Title:	Manager	 
	 	 	 	 	 
	 	FIN BRANDING GROUP, LLC, as an Obligor
	 	 	 	 	 
	 	By:	 	 
	 	Name:	Philip Anderson	 
	 	Title:	Manager	 
	 	 	 	 	 
	 	HARDWIRE INTERACTIVE ACQUISITION COMPANY, as an Obligor
	 	 	 	 	 
	 	By:	 	 
	 	Name:	Philip Anderson	 
	 	Title:	President	 
	 	 	 	 	 
	 	VICTORY ELECTRONIC CIGARETTES, INC., as an Obligor
	 	 	 	 	 
	 	By:	 	 
	 	Name:	Philip Anderson	 
	 	Title:	President	 

 

    	 

    	 

    

 

	 	 	 	 	 	 
	 	VAPESTICK HOLDINGS LIMITED, as an Obligor
	 	 	 	 	 	 
	 	By:	 	 	 	 
	 	Name:	 	 
	 	Title:	 	 	 
	 	 	 	 	 	 
	 	MUST HAVE LIMITED, as an Obligor
	 	 	 	 	 	 
	 	By:	 	 	 	 
	 	Name:	 	 
	 	Title:	 	 	 
	 	 	 	 	 	 
	 	E-CIGS UK HOLDING COMPANY LIMITED, as an Obligor
	 	 	 	 	 	 
	 	By:	 	 	 	 
	 	Name:	 	 
	 	Title:	 	 	 

 

    	 

    	 

    

 

	 	 	 	 	 	 	 
	 	Pinnacle Family Office Investments, L.P., as Noteholder Agent and a Noteholder
	 	 	 	 	 	 	 
	 	By: Pinnacle Family Office, LLC, its General Partner
	 	 	 	 	 	 	 
	 	 	By:	 	 	 	 
	 	 	Name:	 	 
	 	 	Title:	 	 	 

	 	 	 	 	 	 
	 	CALM WATERS PARTNERSHIP, as “CWP”
	 	 	 	 	 	 
	 	By:	 	 	 	 
	 	Name:	 	 
	 	Title:	 	 	 

 

    	 

    	 

    

 

IN WITNESS WHEREOF,
the undersigned have caused this Intercreditor Agreement to be duly executed and delivered by their respective duly authorized
officers on the date and year first above written.

	 	 	 	 	 	 
	 	lenders:
	 	 	 	 	 	 
	 	By:	 	 	 	 
	 	Name:	 	 
	 	Title:	 	 	 

 

    	 

    	 

    

 

The undersigned constitute certain of the
Noteholders referred to in the foregoing Intercreditor Agreement (the “Agreement”; capitalized terms used herein
shall have the meanings ascribed to such terms in the Agreement), and each of the undersigned hereby acknowledges and consents
to the Agreement and acknowledges and agrees in favor of the New Lenders as follows: (a) Noteholder Agent is duly authorized to
execute, deliver and perform the Agreement and any and all amendments and other modifications thereto from time to time, and to
take all action under and in connection with the Agreement on behalf of each Noteholder from time to time, and the New Lenders
may rely on such authority without notice to any Noteholder or further inquiry, (b) any Lien or evidence thereof (including any
mortgage, deed of trust, security agreement, or financing statement) in favor of any Noteholder with respect to the assets of any
Obligor shall be subject to the rights of the New Lenders on the terms and conditions set forth in the Agreement, notwithstanding
the fact that Noteholder Agent is not named as the secured party, mortgagee or the like, and (c) the undersigned and the Noteholder
Agent are the holders of at least 51% of the aggregate amount of Notes outstanding and, accordingly, the acknowledgments and agreements
of the undersigned set forth herein (together with the signatures of the Borrower and Agent on the Agreement) are sufficient to
cause the Agreement to be binding on all Noteholders.

 

To the extent that the Noteholder Agent
is not reimbursed and indemnified by the Obligors, the Noteholders will jointly and severally reimburse and indemnify the Noteholder
Agent, in proportion to their initially purchased respective principal amounts of Notes, from and against any and all liabilities,
obligations, losses, damages, penalties, actions, judgments, suits, costs, expenses or disbursements of any kind or nature whatsoever
which may be imposed on, incurred by or asserted against the Noteholder Agent in performing its duties hereunder or under the
Agreement or any other Noteholder Document, or in any way relating to or arising out of the Agreement or any other Noteholder
Document except for those determined by a final judgment (not subject to further appeal) of a court of competent jurisdiction
to have resulted solely from the Noteholder Agent's own gross negligence or willful misconduct. Prior to taking any action hereunder
as Noteholder Agent, the Noteholder Agent may require each Noteholder to deposit with it sufficient sums as it determines in good
faith is necessary to protect the Noteholder Agent for costs and expenses associated with taking such action.

	 	 	 	 	 	 	 
	J. Steven Emerson ROTH IRA, as Existing Lender	 	J. Steven Emerson IRA R/O II, as Existing Lender
	 	 	 	 	 	 	 
	By:	 	 	 	By:	 	 
	Name:	 	 	Name:	 
	Title:	 	 	Title:	 
	 	 	 	 	 	 	 
	Porter Family Trust, as Existing Lender	 	Porter Partners, LP:, as Existing Lender
	 	 	 	 	 	 	 
	By:	 	 	 	By:	 	 
	Name:	 	 	Name:	 
	Title:	 	 	Title:	 
	 	 	 	 	 	 	 
	EDJ Limited, as Existing Lender	 	Tiburon Opportunity Fund LP, as Existing Lender
	 	 	 	 	 	 	 
	By:	 	 	 	By:	 	 
	Name:	 	 	Name:	 
	Title:	 	 	Title:	 

 

    	 

    	 

    

 

	 	 	 	 	 	 	 
	Skylands Special Investment LLC, as Existing Lender	 	Skylands Quest LLC, as Existing Lender
	 	 	 	 	 	 	 
	By:	 	 	 	By:	 	 
	Name:	 	 	Name:	 
	Title:	 	 	Title:	 
	 	 	 	 	 	 	 
	Skylands Special Investment II LLC, as Existing Lender	 	Calm Waters Partnership, as Existing Lender
	 	 	 	 	 	 	 
	By:	 	 	 	By:	 	 
	Name:	 	 	Name:	 
	Title:	 	 	Title:Exhibit 10.3

 

EXECUTION VERSION

 

INTERCREDITOR AGREEMENT 

 

THIS INTERCREDITOR AGREEMENT (this Intercreditor
Agreement, together with all exhibits, schedules, extensions, renewals, amendments, restatements, substitutions, and replacements
hereto and hereof, this “Agreement”) is dated as of April 27, 2015 by and among CALM WATERS PARTNERSHIP, a Wisconsin
general partnership, together with its successors and assigns, (“Calm Waters”), and the additional lenders party
hereto (collectively, the “Additional Lenders” and together with Calm Waters the “Lenders”) and
each, individually, a “Lender”).

 

WITNESSETH: 

 

WHEREAS, Electronic Cigarettes International
Group, Ltd., a Nevada corporation (the “Borrower”) has entered into a Credit Agreement dated the date hereof
(as amended, restated or otherwise modified from time to time, the “CW Credit Agreement”) with Calm Waters pursuant
to which Calm Waters has agreed to provide a term loan to Borrower in the original principal amount of $35,000,000. The indebtedness
of the Borrower to Calm Waters is evidenced by promissory notes (as amended, restated or otherwise modified from time to
time, the “CW Notes”);

 

WHEREAS, the Borrower has also entered into
a Credit Agreement dated the date hereof (as amended, restated or otherwise modified from time to time, the “Additional
Lender Credit Agreement” and together with the CW Credit Agreement, the “Credit Agreements”) with
the other lenders party hereto (collectively, the “Additional Lenders” and together with Calm Waters, the “Lenders”),
pursuant to which the Additional Lenders have agreed to provide term loans to Borrower in the aggregate original principal amount
of $6,214,225.11. The indebtedness of the Borrower to the Additional Lenders is evidenced by promissory notes (as amended,
restated or otherwise modified from time to time, the “Additional Lender Notes” and together with the CW Notes,
the “Notes”);

 

WHEREAS, to secure amounts outstanding under
the CW Credit Agreement and the CW Notes, the Borrower, together with subsidiaries of the Borrower identified in the CW Security
Agreement referred to below (therein, the “Guarantors”) and Calm Waters have entered into that certain Guarantee
and Collateral Agreement dated the date hereof (the “CW Security Agreement”) pursuant to which the Guarantors
have agreed to guaranty payment of the Borrower’s obligations to Calm Waters pursuant to the CW Credit Agreement and the
Borrower and the Guarantors have each granted to CW security interest in substantially all of their respective property to secure
payment of all obligations of Borrower and the Guarantors to CW;

 

WHEREAS, to secure amounts outstanding under
the Additional Lender Credit Agreement and the Additional Lender Notes, the Borrower, together with the Guarantors and the Additional
Lenders have entered into that certain Guarantee and Collateral Agreement dated the date hereof (the “Additional
Lender Security Agreement” and together with the CW Security Agreement, the “Security Agreements”)
pursuant to which the Guarantors have agreed to guaranty payment of the Borrower’s obligations to the Additional Lenders
pursuant to the Additional Lender Credit Agreement and the Borrower and the Guarantors have each granted to the Additional Lenders
security interest in substantially all of their respective property to secure payment of all obligations of Borrower and the Guarantors
to each of the Additional Lenders;

 

    	 

    	 

    

 

NOW, THEREFORE, for good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged by the parties hereto, and intending to be legally bound hereby, the
parties hereto agree as follows:

 

Article
I

RECITALS; DEFINITIONS AND OTHER CONVENTIONS 

 

Section
1.1.          Recitals. The foregoing recitals are hereby incorporated
into and made a material part of this Agreement.

 

Section
1.2.          Definitional Conventions.  The
words “hereof”, “herein”, “hereunder” and “hereto” and words of similar import
when used in this Agreement shall refer to this Agreement as a whole and not to any particular provision of this Agreement, and
Article, Section, subsection, paragraph, item, exhibit and schedule references are to this Agreement unless otherwise specified.

 

(b)          All
terms defined in this Agreement in the singular shall have comparable meanings when used in the plural, and vice versa, unless
otherwise specified.

 

Section
1.3.          Definitions. As used in this Agreement (including the
preamble and recitals hereto), the following terms shall have the meanings assigned to them below in this Section 1.3 or in the
provision of this Agreement referred to below:

 

“Affiliate” shall mean,
when used with respect to a specified Person, another Person that directly, or indirectly through one or more intermediaries, controls
or is controlled by or is under common control with the Person specified and shall include any Person that directly or indirectly
owns 5% or more of any class of equity interests of the Person specified or that is an officer or director of the Person specified.

 

“Aggregate Principal Indebtedness”
means, as of any date of determination, the sum of (i) the aggregate principal balance outstanding under the CW Credit Agreement
and the CW Notes, plus (ii) the aggregate principal balance outstanding under the Additional Lender Credit Agreement and
the Additional Lender Notes.

 

“Agreement” shall have
the meaning given to such term in the preamble hereto.

 

“Authorized Officer”
means the chief executive officer, chief financial officer, treasurer or managing partner, as applicable, of the Borrower, acting
singly.

 

“Bankruptcy Proceeding”
means any proceeding by, against or with respect to, the Borrower or any Obligor under any bankruptcy, reorganization, compromise,
arrangement, insolvency, readjustment of debt, dissolution or liquidation or similar law or for the appointment of a receiver for
the Borrower or any Obligor or its assets.

 

    	2

    	 

    

 

“Borrower” shall have
the meaning given to such term in the recitals hereof.

 

“Business Day” means
any day other than a Saturday, Sunday or legal holiday on which banks in New York City
are authorized or required by law to close.

 

“Collateral” means all
property and interests in property, real and personal, tangible and intangible, now owned or hereafter acquired or created by the
Borrower or any Obligor in or upon which a security interest, lien or mortgage is granted to any Lender to secure any obligations
owing to Lenders, or any of them, and all balances held by any Lender for the account of the Borrower or any Obligor or any other
property held or owing by any Lender to or for the credit or for the account of the Borrower or any Obligor with respect to which
any Lender has rights to set off or appropriate or a common law lien.

 

“Credit Document” as
used herein means all notes, loan agreements, guarantees, security agreements, mortgages, instruments, pledge agreements, assignments,
acceptance agreements, commitments, facilities, reimbursement agreements and any other agreements, documents and instruments, now
or hereafter existing, creating, evidencing, guarantying, securing or relating to any or all of the Obligations, including without
limitation the CW Credit Agreement, the CW Notes, Additional Lender Credit Agreement and the Additional Lender Notes, together
with all amendments, modifications, renewals, extensions or restatements thereof.

 

“Default” shall have
the meaning given to such term in each Credit Document, as applicable.

 

“Designated Collateral”
shall have the meaning assigned to such term in Section 3.1 hereof.

 

“Designated Lender” shall
mean Calm Waters, solely in its capacity as the Lender designated by all Lenders hereunder to hold or control, for the benefit
of all Lenders, the Designated Collateral.

 

“Disputed Payment” shall
have the meaning assigned to such term in Section 3.5 hereof.

 

“Event of Default” shall
have the meaning given to such term in each Credit Document, as applicable.

 

“Event of Default Notice”
shall have the meaning given to such term in Section 2.1 hereof.

 

“Lender” means individually
and “Lenders” means individually and collectively, each Lender and their respective successors and assigns.

 

“Mortgages” means the
mortgages or deeds of trust required to be executed by the Borrower or any Guarantor from time to time pursuant to the Credit Documents,
granting a security interest in and to the real property defined and described therein, in favor of or for the benefit of one or
more of the Lenders, and all exhibits, schedules, extensions, renewals, amendments, substitutions and replacements to and of any
such mortgage or deed of trust.

 

    	3

    	 

    

 

“Obligations” as used
herein means any and all of the indebtedness, obligations and liabilities of any kind and description arising in any way, of the
Borrower or of any Obligor, to any Lender or to any affiliate of any Lender, whether individual or collective, joint or several,
direct or indirect, absolute or contingent, secured or unsecured, due or to become due, contractual or tortious, arising by operation
of law or otherwise, now existing or hereafter arising under or in respect of the Credit Documents or other instruments or agreements
executed and delivered pursuant thereto or in connection therewith, whether incurred by the Borrower and/or any Guarantor as principal,
surety, endorser, guarantor, accommodation party or otherwise, including without limitation any future advances, whether obligatory
or voluntary under, or refinancings, renewals or extensions of or substitutions for, any existing or future debt, principal, interest
and fees, late fees, yield- maintenance amounts, prepayment premiums and expenses (including without limitation reasonable attorneys’
fees and costs), or that have been or may hereafter be contracted or incurred and any and all costs, expenses and liabilities which
may be made or incurred by any Lender in any way in connection with any of the Obligations or any collateral security therefor.

 

“Obligor” means individually,
and “Obligors” means individually and collectively, the Borrower, the Guarantors and each and every other maker,
endorser, guarantor, surety of or party obligated for (or whose assets secure) any of the Obligations.

 

“Person” means any individual,
partnership, limited liability company, corporation, trust, joint venture or unincorporated organization, including any government
or agency or political subdivision thereof.

 

“Post-Default Payment”
means any payments, or proceeds of the Collateral, from the Borrower or any other source with respect to the Obligations, including
without limitation from the exercise of any set-off, distributions received with respect to the Obligations in any Bankruptcy Proceeding
or the proceeds from the sale of any Obligations to the Borrower or any Affiliate of the Borrower, which payments or proceeds are:

 

(a)          received
by a Lender within ninety (90) days prior to a Special Event of Default,

 

(b)          received
by a Lender upon the occurrence or during the continuance of a Default or Event of Default under any Credit Agreement,

 

(c)          received
as a result of the exercise by any Lender of any set-off against any asset of the Borrower or any Obligor; or

 

(d)          received
as proceeds of Collateral as a result of any foreclosure or other realization upon the Collateral by any Lender or in a Bankruptcy
Proceeding.

 

“Qualified Lender” means
a Lender which is neither the Borrower nor an Affiliate of the Borrower.

 

“Requisite Lenders” means,
on any date of determination, Lenders which are Qualified Lenders holding 50% or more of the Aggregate Principal Indebtedness.

 

    	4

    	 

    

 

“Returning Lender” shall
have the meaning assigned to such term in Section 3.5 hereof.

 

“Security Agreement”
means individually, and “Security Agreements” means individually and collectively, the CW Security Agreement,
the Additional Lenders Security Agreement, and any other security agreement required to be executed by the Borrower or any Guarantor
on the date of this Agreement and from time to time thereafter pursuant to the CW Credit Agreement and/or the Additional Lender
Credit Agreement, granting a security interest in and to the collateral defined and described therein, in favor of any Lender,
and all exhibits, schedules, extensions, renewals, amendments, substitutions and replacements to and of any such security agreement.

 

“Security Document” means
individually, and “Security Documents” means individually and collectively: (i) the Mortgages; (ii) each Security
Agreement, (iii) any additional security devices, agreements or instruments executed by the Borrower or other Obligor granting
a lien or security interest to secure the Obligations, (iv) the ancillary documents relating to any of the foregoing including
but not limited to financing statements; and (v) all extensions, renewals, amendments, substitutions, replacements to or restatements
of any of the foregoing.

 

“Sharing Adjustments”
shall have the meaning assigned to such term in Section 3.5(a) hereof.

 

“Sharing Payment” shall
have the meaning assigned to such term in Section 3.5(a) hereof.

 

“Special Collateral Account”
means that certain restricted account maintained by and under the sole dominion and control of the Designated Lender for the purpose
of receiving and holding Post-Default Payments.

 

“Special Event of Default”
means (i) the commencement of a Bankruptcy Proceeding, (ii) the acceleration of all of the obligations under any Credit Document,
or (iii) any other Default or Event of Default which has not been waived or cured within thirty (30) days after an Event of Default
Notice with respect thereto has been delivered to the Lenders.

 

    	5

    	 

    

 

Article
II

COORDINATED ACTION IF DEFAULT OR EVENT OF DEFAULT AND ACCELERATION 

 

Section
2.1.          Notice of Default. Upon the occurrence of a
Default or an Event of Default, the applicable Lender may give notice thereof to the Lenders (an “Event of Default
Notice”) and shall schedule a meeting of all Lenders to be held within ten (10)
Business Days of the sending of such notice at a mutually convenient time and place or by means of a telephone
conference call in which each person participating in the meeting may hear and be heard by all other persons participating in
the meeting. At such meeting the Lenders shall consult with one another in an attempt to determine a mutually acceptable
course of conduct regarding the Borrower and the collection of the outstanding Obligations, including without limitation the
exercise of rights and remedies by the Lenders under the Security Documents. Each Lender shall take such action with respect
to such Default or Event of Default as shall be directed by, and only as directed by, the Requisite Lenders; provided
that unless and until the Lenders shall have received such directions, each Lender may (but shall not be obligated to) take
such action under (i) and (ii) below, as it deems necessary:

 

(i)          Emergency
Actions. If the Requisite Lenders have not yet provided instructions with regard to a Default or Event of Default, a Lender
may take such actions with regard to such Default or Event of Default which such Lender, in good faith, believes to be reasonably
required to protect Collateral from damage or destruction, or material diminution of value; provided, however, that
upon receipt of the instructions from the Requisite Lenders which comply with this Section 2.1, the actions of such Lender shall
be governed thereby and such Lender shall not take any further action which would be contrary thereto.

 

(ii)         Administrative
Actions. Each Lender shall have the right to take such actions, or omit to take such actions, hereunder and under the Security
Documents not inconsistent with the instructions of the Requisite Lenders, or the terms of this Agreement as such Lender deems
necessary or appropriate to perfect or continue the perfection of the liens on the Collateral to protect or insure the Collateral.
Except as provided above and as otherwise provided pursuant to applicable law, no Lender shall have any duty as to the collection
or protection of the Collateral or any income thereon, nor as to the preservation of rights against prior parties, nor as to the
preservation of rights pertaining to the Collateral beyond the safe custody of any Collateral in such Lender’s possession.

 

Section
2.2.          Restrictions on Actions. Each Lender agrees
that, so long as any Obligations are outstanding, each Lender’s respective rights and remedies under its Credit
Documents and its Security Documents may only be exercised in accordance with and subject to the terms of this Agreement.
Each Lender shall, for the mutual benefit of all Lenders, except as otherwise expressly permitted under this Agreement:

 

(a)          Refrain
from accelerating or demanding repayment of the Obligations owed to it;

 

(b)          Refrain
from taking or filing any action, judicial or otherwise, to enforce any rights or pursue any remedy under its Credit Documents
and its Security Documents, except for delivering notices hereunder;

 

(c)          Refrain
from accepting any guaranty of, or any other security for, the Obligations owing to it, except any additional security granted
to each of the Lenders; and

 

(d)          Refrain
from exercising any rights or remedies under its Credit Documents and its Security Documents which have or may have arisen or which
may arise as a result of an Event of Default or the acceleration of the maturities of the Obligations;

 

provided,
however, that nothing contained in subsections (a) through (d) above, or otherwise in this Agreement, shall prevent any
Lender from (x) imposing a default rate of interest in accordance with its respective Credit Documents, (y) raising any defenses
in any action in which it has been made a party defendant or has been joined as a third party, or (z) making such demands or filing
such claims in respect of the Obligations as are necessary to prevent the waiver or bar of such claims under applicable statutes
of limitations or other statutes, court orders, or rules of procedure at any time. Except as expressly set forth in or otherwise
limited by this Agreement, each of the Lenders shall have any and all rights and remedies it may have as a creditor under applicable
law.

 

    	6

    	 

    

 

Article
III

COLLATERAL IN POSSESSION OR CONTROL OF DESIGNATED LENDER; APPLICATION OF PROCEEDS; CERTAIN PAYMENTS

 

Section
3.1.          Collateral in Possession or Control of Designated Lender.
Each of the Lenders acknowledges that the Collateral includes certain types of assets which by their nature require either actual
possession or control in order to obtain a first priority perfected security interest in such Collateral (hereinafter referred
to as a “Designated Collateral”), and further acknowledges that the Designated Lender shall control or physically
possess, as applicable, in accordance with applicable law, all such Designated Collateral for the ratable benefit of all the Lenders.
Nothing contained herein imposes on the Designated Lender any duties with respect to the Designated Collateral beyond the reasonable
care in the custody and preservation of the Designated Collateral while in the Designated Lender’s possession or control.
Notwithstanding any provision to the contrary set forth elsewhere in this Agreement, the Designated Lender shall not have any duties
or responsibilities in its capacity as Designated Lender except those expressly set forth herein or any fiduciary relationship
with any Lender, and no implied covenants, functions, responsibilities, duties, obligations or liabilities shall be read into this
Agreement or otherwise exist against the Designated Lender.

 

Section
3.2.          Application of Proceeds. All amounts owing with respect to the Obligations
shall be secured by the Collateral on a pro rata basis without distinction as to whether some Obligations are then due and payable
and other Obligations are not then due and payable. The Lenders agree that with respect to all Post-Default Payments, including
without limitation proceeds from any realization of the Collateral by any Lender, the proceeds thereof shall be applied:

 

(i)           first,
to the payment of expenses incurred by the Lenders with respect to maintenance and protection of the Collateral and of expenses
incurred with respect to the sale of or realization upon any of the Collateral or the perfection, enforcement or protection of
the rights of the Lenders (including without limitation reasonable attorneys’ fees and expenses and other collection costs);

 

(ii)          second,
equally and ratably to all the Obligations, according to the aggregate amounts thereof then owing to each Lender;

 

(iii)         third,
the balance, if any, shall be returned to the Borrower or such other Persons as are entitled thereto.

 

    	7

    	 

    

 

The Lenders hereby agree that all Post-Default Payments, whether
received by realization on the Collateral or otherwise, shall be applied to the payment of the Obligations in accordance with the
provisions of this Section 3.2.

 

Section
3.3.          Special Collateral Account.

 

(a)          The
Lenders agree that all Post-Default Payments received by any Lender from the Borrower or from any other source shall be deposited
into the Special Collateral Account. All amounts deposited into the Special Collateral Account shall be held and invested in accordance
with subsection (b) of this Section 3.3 or shall be distributed in accordance with subsection (c) of this Section 3.3. Each Lender
shall promptly notify the other Lenders of such Lender’s receipt of a Post-Default Payment and shall promptly deliver to
the Designated Lender such amounts for deposit into the Special Collateral Account (with such endorsements as may be required).
Each Lender agrees that any Post-Default Payment held by it shall be held in trust for the benefit of the Lenders. Notwithstanding
the foregoing, no Lender shall be required to deliver to the Designated Lender any Post-Default Payment received prior to the occurrence
of an event described in Section 3.3(c) or deposit any such Post-Default Payment into the Special Collateral Account until the
time an event described in Section 3.3(c) occurs.

 

(b)          Except
as provided in Section 3.3(c) hereof, if the Default or Event of Default which caused a payment received by a Lender to be a Post-Default
Payment is waived or cured in accordance with the provisions of the applicable Credit Document and if no other Default or Event
of Default has occurred and then is continuing, all amounts deposited by a Lender in the Special Collateral Account pursuant to
Section 3.3(a) shall be repaid to each such Lender, together with such Lender’s share of interest earned thereon on a pro
rata basis and any Post-Default Payments theretofore received by such Lender shall not be required to be delivered to the Designated
Lender or deposited into the Special Collateral Account pursuant to Section 3.3(a) to the extent the same constituted a Post- Default
Payment by reason of such cured or waived Default or Event of Default. No amount held in the Special Collateral Account representing
payment of any Obligations to the Lender initially entitled thereto, and no payments thereafter received by a Lender shall constitute
a Post-Default Payment by reason of such cured or waived Default or Event of Default. No payment returned to a Lender for which
such Lender has been obligated to make a deposit into the Special Collateral Account shall thereafter ever be characterized as
a Post-Default Payment by reason of such cured or waived Default or Event of Default. If the Default or Event of Default which
was subject to the notice pursuant to Section 2.1 is a Default or Event of Default under the terms of each Credit Document, then
such Default or Event of Default shall not be considered to be cured or waived for the purposes of this Section unless such Default
or Event of Default has been cured or waived under each Credit Document.

 

(c)          If
the Obligations have been accelerated or the Requisite Lenders have instructed any Lender to foreclose on a substantial portion
of the Collateral, seek the appointment of a receiver, commence litigation against the Borrower, liquidate the Collateral, seize
Collateral, or exercise other remedies of similar character, or if a Bankruptcy Proceeding shall commence with respect to the Borrower,
all amounts in the Special Collateral Account, together with all interest earned thereon, and all subsequent Post-Default Payments
shall be applied in accordance with Section 3.2.

 

    	8

    	 

    

 

(d)          The
parties hereto and, by its consent hereto, the Borrower, agrees that in the event any Post-Default Payment, whether or not deposited
in the Special Collateral Account, is applied in accordance with Section 3.2, then the Obligations discharged by such Post-Default
Payment shall be the Obligations to which such Post-Default Payment is applied in accordance with the provisions of Section 3.2
and not the Obligations with respect to which such Post- Default Payment may have been originally made.

 

Section
3.4.          Turnover of Collateral. If any Lender acquires custody, control
or possession of any Designated Collateral other than pursuant to the terms of this Agreement, such Lender shall promptly cause
such Designated Collateral, to the extent the same do not constitute Post-Default Payments, to be delivered to the Designated Lender
in accordance with Section 3.1. If any Lender acquires custody, control or possession of any other Collateral or any proceeds of
Collateral other than pursuant to the terms of this Agreement, such Lender shall promptly cause such other Collateral or proceeds
to be disposed of or distributed in accordance with Section 3.2 and Section 3.3 hereof, as applicable. Until such time as such
Lender shall have complied with the provisions of the immediately preceding sentences, such Lender shall be deemed to hold any
such Collateral or proceeds in trust for the parties entitled thereto under this Agreement.

 

Section
3.5.          Sharing; Set-Offs.

 

(a)          No
Lender shall set off against any assets of the Borrower or any other Obligor without the prior approval of the Requisite Lenders,
which may be by telephonic vote. Subject to the remaining provisions of this Section 3.5, if a Lender obtains a payment in the
nature of a set-off (hereinafter referred to as a “Sharing Payment”) with respect to any assets of the Borrower
or any other Obligor, such Lender shall promptly purchase from the remaining Lenders participations in the Obligations owing to
the remaining Lenders and shall make such other adjustments from time to time as shall be equitable (the purchase of such participation
or the making of such other adjustments shall be referred to as “Sharing Adjustments”) such that all Lenders
shall share the benefit of such Sharing Payment on a pro rata basis in accordance with the Obligations then outstanding.

 

(b)          If
any Lender exercises any right of set-off or similar right with respect to any assets of the Borrower or any other Obligor (whether
or not such assets shall constitute Collateral), such Lender shall promptly cause such amounts to be disposed of in accordance
with Section 3.2 and Section 3.3 hereof unless such Lender immediately complies with paragraph (a) above.

 

(c)          If,
during the course of, or pursuant to, any Bankruptcy Proceeding of the Borrower or any other Obligor, a Lender (the “Returning
Lender”) is required by a court or other tribunal of competent jurisdiction to disgorge, refund, rebate, or otherwise
return any payment received for which there has been a distribution under Section 3.4 or Section 3.5 hereof by such Returning Lender
with respect to the Obligations (a “Disputed Payment”) to any trustee presiding over such Bankruptcy Proceeding
or to any other Person, the other Lenders shall immediately pay to the Returning Lender their respective shares of such Disputed
Payment on a pro rata basis determined by multiplying the amount of the Disputed Payment by a fraction, the numerator of which
is the portion of such Disputed Payment received by such Lender and the denominator of which is the amount of such Disputed Payment.
In addition, each of the parties hereto shall pay to the other parties hereto such amounts so that, after giving effect to the
payments hereunder by all parties, the amounts received by all parties are not in excess of the amounts to be paid to them hereunder
as though such Disputed Payment had not been made.

 

    	9

    	 

    

 

Section
3.6.          Retention and Investment of Proceeds.

 

(a)          Proceeds
which, due to their nature, due to a restraining order or otherwise are not permitted to be applied as set forth above, or due
to the Requisite Lenders determining it to be impractical to divide and apply such proceeds to the payment of the Obligations,
shall be held by the Designated Lender or another Lender appointed by the Requisite Lenders until such proceeds (A) are converted
into cash, (B) are permitted to be applied or (C) become practical to divide at which time such proceeds shall be applied in accordance
with the terms of this Agreement.

 

(b)          Pending
disbursement of any amounts held by any Lender pursuant to this Agreement, such Lender shall (to the extent such Lender deems practical)
invest such amounts in (A) marketable direct obligations of, or obligations the principal of and interest on which are unconditionally
guaranteed by, the United States of America (or by any agency thereof to the extent such obligations are backed by the full faith
and credit of the United States of America), in each case maturing not later than the earlier of the anticipated distribution date
of such amounts and the date 180 days from the date of acquisition thereof; (B) investments in commercial paper maturing not later
than the earlier of the anticipated distribution date of such amounts and the date 180 days from the date of acquisition thereof
and having, at such date of acquisition, a rating of “A-I” or better from Standard & Poor’s Corporation or
a rating of “P-I” or better from Moody’s Investors Service, Inc.; (C) investments in certificates of deposit,
banker’s acceptances and time deposits maturing not later than the earlier of the anticipated distribution date of such amounts
and the date 180 days from the date of acquisition thereof issued or guaranteed by or placed with and money market deposit accounts
issued or offered by, any office of any commercial bank which has a combined capital and surplus and undivided profits of not less
than $1,000,000,000 and which has a long-term bank deposit rating of “A” or better from Standard & Poor’s
Corporation or from Moody’s Investors Service, Inc.; and (D) investments in repurchase agreements with any commercial bank
referred to in item (C) above with respect to obligations of the type referred to in item (A) above, provided that such repurchase
agreement is secured by such obligations and requires repurchase thereunder within ten (10) days.

 

Article
IV

OTHER COLLATERAL; DUTY TO NOTIFY, COOPERATION; MARSHALLING 

 

Section
4.1.          Additional Collateral. The Lenders agree that all
of the provisions of this Agreement shall apply to any and all properties, assets and rights of the Borrower or any other Obligor
in which any Lender, at any time, acquires a security interest or lien pursuant to any Credit Document .

 

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Section
4.2.          Cooperation; Accountings. To the extent that the exercise of the
rights, powers and remedies of any Lender in accordance with this Agreement requires that any action be taken by any other Lender,
such Lender shall, to the extent not prohibited by applicable law, take such action and cooperate with all Lenders to ensure that
the rights, powers and remedies of all Lenders are exercised in full. Each of the Lenders will, upon the reasonable request of
another Lender, from time to time execute and deliver or cause to be executed and delivered such further instruments and do and
cause to be done such further acts as may be necessary or proper to carry out more effectively the provisions of this Agreement.
The Lenders agree to render accountings to each other upon reasonable request, giving effect to the application of proceeds of
the Collateral as hereinbefore provided.

 

Section
4.3.          Marshalling. No Lender shall be required to marshal
any present or future security for (including, without limitation, the Collateral), or other assurances of payment of, the Obligations
or any of them, or to resort to such collateral security or other assurances of payment in any particular order; and all of each
of such Person’s rights hereunder and in respect of such collateral security and other assurances of payment shall be cumulative
and in addition to all other rights and remedies, however existing or arising. To the extent that they lawfully may, each Lender
hereby agrees that it will not invoke any law relating to the marshalling of collateral which might cause delay in or impede the
enforcement of the Lenders’ rights and remedies under the Security Documents or under any other instrument evidencing any
of the Obligations or under which any of the Obligations is outstanding or by which any of the Obligations is secured or otherwise
assured, and to the extent that they lawfully may, each Lender hereby irrevocably waives the benefits of all such laws.

 

Section
4.4.          Purchase of Collateral. No Lender may purchase all or any part
of the Collateral at any public or private sale of such Collateral and make payment on account thereof by using any claim then
due and payable to such Lender from the Persons which granted a security interest in such Collateral as a credit against the purchase
price unless all Lenders are purchasing such Collateral and making payment by using the Obligations as a credit on the purchase
price on a pro rata basis in accordance with the amount of the Obligations owed to each Lender which is a Qualified Lender. Such
Lender shall comply with Article 9 of the UCC of the relevant jurisdiction as a secured party. Each of the Lenders shall cooperate
with each other Lender in order to obtain the maximum sale price reasonably possible upon any foreclosure or other sale of all
or any part of the Collateral. Notwithstanding the foregoing, all sales, transfers and other dispositions of any Collateral shall
be accomplished in a commercially reasonable manner.

 

Section
4.5.          No Other Collateral. No Lender shall take any security interest
in the personal property or liens upon the real property of the Borrower or any other Obligor other than security interests and
liens which are governed by the terms of this Agreement, other than security interests granted to a Lender to secure indebtedness
existing on the date of this Agreement and subordinated pursuant to commercially reasonable subordination agreements.

 

Section
4.6.          Rights of Lenders to Receive Payment. Nothing in
this Agreement is intended to or shall limit any Lender’s right to receive and retain regularly scheduled payments of principal
and interest, when due, on any Obligation so long as such payment does not otherwise constitute a Post-Default Payment.

 

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Article
V

AMENDMENTS AND WAIVERS OF CREDIT DOCUMENTS AND SECURITY DOCUMENTS 

 

Section
5.1.          Amendments and Waivers of Credit Documents and Security
Documents. No term of the Credit Documents and/or
Security Documents may be amended, and the performance or observance by the parties to a Credit Document or a Security Document
of any term of such Credit Document or Security Document may not be waived (either generally or in a particular instance and either
retroactively or prospectively) without the written consent of the Requisite Lenders; provided, however, that except for amendments
relating to the adjustment of the amount of principal, the rate of interest, the payment of premiums or the date of maturity, any
permitted amendment or waiver under this Section 5.1 shall constitute an amendment or waiver applicable all Credit Documents and
Security Documents (on a pro rata basis in accordance with the amount of the Obligations owed to each Lender, as appropriate),
as the case may be.

 

Article
VI

MISCELLANEOUS PROVISIONS REGARDING LENDERS’ POWERS

 

Section
6.1.          Reliance by Lenders. Each Lender shall be entitled to rely,
and shall be fully protected in relying, upon any writing, resolution, notice, consent, certificate, affidavit, letter, cablegram,
telegram, telecopy, telex or teletype message, statement, order or other document or conversation reasonably believed by it to
be genuine and correct and to have been signed, sent or made by the proper Person or Persons and upon advice and statements of
legal counsel (including, without limitation, counsel to the Borrower), independent accountants and other experts selected by such
Lender. Each Lender shall be fully justified in failing or refusing to take action under this Agreement or the Security Documents
unless it shall first receive such advice or concurrence of the Requisite Lenders.

 

Section
6.2.          Non-Reliance on Other Lenders. Each Lender represents to the other Lenders
that it has, independently and without reliance upon any other Lender, and based on such documents and information as it has deemed
appropriate, made its own appraisal of and investigation into the business, operations, property, financial and other condition
and creditworthiness of the Borrower and made its own decision to make its loans or other extensions of credit under its Credit
Documents and to enter into such agreements. Each Lender also represents that it will, independently and without reliance upon
any other Lender, and based on such documents and information as it shall deem appropriate at the time, continue to make its own
credit analysis, appraisals and decisions in taking or not taking action under the Security Documents and this Agreement, and to
make such investigation as it deems necessary to inform itself as to the business, operations, property, financial and other condition
and creditworthiness of the Borrower. Except for notices, reports and other documents expressly required to be furnished by any
Lender to the other Lenders hereunder, no Lender shall have any duty or responsibility to provide the Lenders with any credit or
other information concerning the business, operations, property, financial and other condition or creditworthiness of the Borrower
which may come into the possession of such Lender or any of its officers, directors, employees, agents, attorneys-in-fact or affiliates.

 

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Section
6.3.          Determination of Amounts of Obligations. Each Lender will maintain at its principal
business office a register for the recordation of the principal amount of Obligations owing to such Lender from time to time. Upon
any request by any other Lender therefor, each Lender shall deliver to each other Lender a certificate, dated the date of delivery
thereof, signed by such Lender, as to (a) the identity of such Lender, (b) the principal amount of Obligations then outstanding
held by such Lender, (c) in the case of any such certificate being delivered in contemplation of the application of amounts pursuant
to Section 3.2 hereof, the amount of interest owing to such Lender and any other amounts in respect of Obligations owing to such
Lender (in the case of any such other amounts, accompanied by appropriate evidence thereof) and (d) in the event any of the Obligations
shall have become or been declared to be due and payable, the principal amount then owing to such Lender. If requested by any other
Lender, the Borrower shall verify any information provided any Lender pursuant to the immediately preceding sentence. For the purposes
of determining the amount of Obligations held by any Lender, absent knowledge to the contrary, each Lender shall be entitled to
rely on certifications received by it from the other Lenders for such purpose in accordance with the foregoing (in each case, which
certificates shall be given substantially contemporaneously with the action being taken); provided, that in the absence
of a Lender’s receipt of any certification requested by it pursuant to this sentence, such Lender shall be entitled to take
such action if such Lender shall have sufficient knowledge to make any determination required to be made in connection with such
action.

 

Article
VII

GENERAL PROVISIONS

 

Section
7.1.          Consents, Amendments, Waivers.

 

(a)          Consents,
Amendments and Waivers of the Credit Documents and the Security Documents. Consents under and amendments and waivers
of the Credit Documents and the Security Documents shall be subject to the terms of Section 5.1 hereof.

 

(b)          Consents,
Amendments, and Waivers of this Agreement. No amendment, waiver or consent of this
Agreement shall be effective unless in writing and signed by Lenders holding at least 66-2/3% of the Aggregate Principal Indebtedness;
provided, that unanimous consent of the Lenders shall be required to (i) amend the definitions set forth in this Agreement
of “Aggregate Principal Indebtedness,” “Collateral,” “Obligations,” “Post-Default Payment,”
“Requisite Lenders,” or amend Section 4.6 or any provision of Article II, Article III or Article V hereof; or (ii)
change the voting percentages set forth in this Section 7.1. No amendment, waiver or consent shall affect the rights or duties
of any Lender hereunder unless in writing and signed by such Lender and the Lenders required by the foregoing sentence.

 

Section
7.2.          Applicable Law. This Agreement shall be governed by and
construed in accordance with the laws of the State of New York, without reference to the conflicts of laws principles thereof.

 

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Section
7.3.          Parties in Interest. All terms of this Agreement shall be binding
upon and inure to the benefit of and be enforceable by the respective successors and assigns of the parties hereto, including,
without limitation, any future holder of any Credit Document and any institutional lender who becomes a participant in or holder
of any of the Obligations, by amendment to any Credit Document or otherwise. No Lender shall allow any Person to become a transferee
of Obligations from such Lender or to become a party to any Credit Document unless such Lender shall have caused such Person to
execute and deliver to the other Lenders a written agreement by which such Person becomes a “Lender” under this Agreement
and assumes the obligations of a “Lender” hereunder.

 

Section
7.4.          Counterparts. This Agreement and any amendment hereof
may be executed in several counterparts and by each party on a separate counterpart, each of which, when so executed and delivered,
shall be an original, but all of which together shall constitute but one and the same instrument. In proving this Agreement, it
shall not be necessary to produce or account for more than one such counterpart signed by the party against whom enforcement is
sought. Delivery of an executed signature page hereto by facsimile shall be effective as delivery of a manually executed counterpart
of this Agreement.

 

Section
7.5.          Headings. The headings of the sections of this Agreement
are inserted for convenience only and shall not be deemed to constitute a part hereof.

 

Section
7.6.          Notices. Any notice, request or consent required
hereunder or in connection herewith shall be deemed satisfactorily given if in writing and delivered by hand or overnight courier
service, mailed by registered or certified mail or sent by facsimile to:

 

(a)          the
Lenders to the attention of the individuals and at the respective addresses or telecopier numbers set forth on the signature pages
hereto;

 

(b)          Borrower
to the attention of:

 

	 	Electronic Cigarettes International Group, Ltd.
	 	14200 Ironwood Drive
	 	Grand Rapids, Michigan 49534
	 	Facsimile No.: 1-888-479-0691
	 	Attention: Philip Anderson
	 	Email: phil.anderson@ecigcorporate.com

 

All notices and other communications given
to any part hereto, in accordance with the provisions of this Agreement, shall be deemed to have been given on the date of receipt
if delivered by hand or overnight courier service, or sent by fax or on the date five (5) Business Days after dispatch by certified
or registered mail if mailed, in each case delivered, sent or mailed (properly addressed) to such party as provided in this Section
7.6, or in accordance with the latest unrevoked direction from such party given in accordance with this Section 7.6. As agreed
to among the Lenders from time to time, notices and other communications may also be delivered by e-mail to the e-mail address
of a representative of the applicable Person provided from time to time by such Person.

 

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Section
7.7.          Termination of Credit Documents. Upon the irrevocable payment in full in
cash of all Obligations to any Lender, such Lender shall cease to be a party to this Agreement; provided, however,
if all or any part of the payments to such Lender are thereafter invalidated or set aside or required to be repaid to any Person
in any Bankruptcy Proceeding, then this Agreement shall be renewed as of such date and shall thereafter continue in full force
and effect to the extent of the Obligations so invalidated, set aside or repaid; and provided further that if any payment
made to such Lender constitutes a Post-Default Payment, such Lender shall continue to be a party to this Agreement.

 

Section
7.8.          No Third Party Beneficiaries. This Agreement is solely for the benefit
of each of the Lenders and is not intended to grant any rights, benefits or defenses to or for the benefit of Borrower or any Person
now or hereafter acting for or through the rights or interests of the Borrower.

 

Section
7.9.          Bankruptcy Proceedings. Nothing contained herein shall limit or
restrict the independent right of any Lender to initiate an action or actions in any Bankruptcy Proceeding in its individual capacity
and to appear to be heard on any matter before the bankruptcy or other applicable court in any such Bankruptcy Proceeding, including
without limitation, with respect to any question concerning the post-petition usage of Collateral and post-petition financing arrangements.
Except to the extent set forth in this Agreement with respect to matters pertaining to the Collateral, or to the extent any Lender,
for itself, expressly authorizes another Lender in writing otherwise, no Lender is: (i) entitled to initiate such actions on behalf
of any other Lender; or (ii) entitled to appear and be heard on any matter before the bankruptcy or other applicable court in any
such Bankruptcy Proceeding as the representative of any other Lender; or (iii) authorized in any such Bankruptcy Proceeding to
enter into any agreement for, or give any authorization or consent with respect to, any determination of adequate protection with
respect to the Obligations or the post-petition usage of Collateral, unless such agreement, authorization or consent has been approved
in writing by the Requisite Lenders. Each Lender agrees that from and after the institution of any Bankruptcy Proceeding involving
the Borrower, as respects the Collateral such Lender will not enter into any agreement with such Borrower with respect to post-petition
usage of cash collateral, post-petition financing arrangements or adequate protection without the written consent of the Requisite
Lenders. This Agreement shall survive the commencement of any such Bankruptcy Proceeding.

 

Section
7.10.         Contesting Liens or Security Interests; Contesting Obligations No Lender shall contest the validity, perfection,
priority or enforceability of or seek to avoid, have declared fraudulent or have put aside any lien or security interest granted
to any other Lender and each party hereby agrees to cooperate in the defense of any action contesting the validity, perfection,
priority or enforceability of such liens or security interests. No Lender shall contest the validity or enforceability of or seek
to avoid, have declared fraudulent or have set aside any Obligations.

 

    	15

    	 

    

 

Section
7.11.         No Partnership. It is expressly understood, confirmed and
acknowledged by the parties hereto that nothing contained in this Agreement nor the existence or terms of the CW Credit Agreement
and related documents thereto shall be deemed to constitute an admission of any Additional Lender as a partner to Calm Waters or
create any other affiliate relationship between them.

 

[Remainder of page intentionally left
blank]

 

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IN WITNESS WHEREOF, intending to be legally
bound hereby, the parties hereto have caused this Agreement to be executed by their respective duly authorized officers as of
the date first written above.

	 	 	 	 
	 	CALM WATERS PARTNERSHIP
	 	 	 
	 	By:	 
	 	 	Name:   Richard S. Strong
	 	 	Title:     Managing Partner
	 	 	 
	 	Notice Address:	115 S. 84th Street
	 	 	Milwaukee, Wisconsin 53214
	 	Facsimilie No.:	(414) 453-9174
	 	Attention:	Susan Hollister
	 	E-mail:	shollister@baraboogrowth.com

 

[SIGNATURE PAGE TO INTERCREDITOR AGREEMENT]

 

    	 

    	 

    

 

	 	 	 	 	 	 
	 	ADDITIONAL LENDER
	 	 	 	 	 	 	 	 
	 	 	 
	 	By:	 
	 	 	Name:	 
	 	 	Title:	 	 
	 	 	 
	 	Notice Address:	 
	 	 	 
	 	 	 
	 	Telecopy No.:	 
	 	Attention:	 
	 	E-mail:	 

 

[SIGNATURE PAGE TO INTERCREDITOR AGREEMENT]

 

    	 

    	 

    

 

ACKNOWLEDGMENT OF AND AGREEMENT

TO INTERCREDITOR AGREEMENT

 

Reference is hereby made to the Intercreditor
Agreement dated April 27, 2015, among Calm Waters Partnership, and the other lenders signatory thereto. Capitalized terms used
and not defined herein shall have the meanings ascribed to them in the Intercreditor Agreement.

 

The Borrower acknowledges, consents and,
to the extent performance by the Borrower is required thereunder, agrees to the terms and conditions of the Intercreditor Agreement,
including, without limitation, the provisions of Section 3.3(d) thereof.

 

The Borrower shall execute and deliver such
other documents and instruments, in form and substance reasonably satisfactory to the Lenders, and shall take such other action,
in each case as any Lender may reasonably request, to effectuate and carry out the provisions of the Intercreditor Agreement including,
without limitation, by recording or filing in such places as any Lender may deem desirable, such other documents or instruments
as such Lender may specify.

 

[Remainder of page
left intentionally blank]

 

    	1

    	 

    

 

IN WITNESS WHEREOF, the party below has
caused this Acknowledgment of and Agreement to Intercreditor Agreement to be executed by its duly authorized officers as of the
___ day of April, 2015.

	 	 	 
	 	ELECTRONIC CIGARETTES INTERNATIONAL GROUP, LTD.,
	 	as the Borrower
	 	 	 
	 	By:	 
	 	 	Name:   Philip Anderson
	 	 	Title:     Chief Financial Officer

 

    	2

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