Document:

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                                                                   EXHIBIT 4.2.2

                              AMENDED AND RESTATED
                          REGISTRATION RIGHTS AGREEMENT

                           DATED AS OF MARCH 30, 2004

                                  BY AND AMONG

                               ODIMO INCORPORATED

                                       AND

                                 THE HOLDERS OF

                            SERIES B PREFERRED STOCK,
                            SERIES C PREFERRED STOCK
                                       AND
                            SERIES D PREFERRED STOCK

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                              AMENDED AND RESTATED
                          REGISTRATION RIGHTS AGREEMENT

         THIS AMENDED AND RESTATED REGISTRATION RIGHTS AGREEMENT is dated as of
March 30, 2004 by and among Odimo Incorporated, a Delaware corporation (the
"Company"), and the holders of the Company's Series B Preferred Stock (the
"Series B Stock"), the Company's Series C Preferred Stock (the "Series C Stock")
and the Company's Series D Preferred Stock (the "Series D Stock").

                                    RECITALS

         WHEREAS, the Company and holders of its Series B Preferred Stock,
Series C Preferred Stock and Series D Preferred Stock entered into the Amended
and Restated Registration Rights Agreement dated as of September 15, 2003 (the
"Registration Rights Agreement");

         WHEREAS, the Company and holders of its Series B Preferred Stock,
Series C Preferred Stock and Series D Preferred Stock have agreed to amend and
restate the Registration Rights Agreement by entering into this Agreement in
conjunction with the issuance of additional shares of Series C Preferred Stock
pursuant to the Series C Convertible Preferred Stock Purchase Agreement dated as
of the date hereof between SDG Marketing Inc. and the Company and the Note
Exchange Agreement dated as of the date hereof between GSI Commerce Solutions,
Inc. and the Company (collectively, the "Contemporaneous Agreement");

         WHEREAS, the Company and holders of the Company's Series B Preferred
Stock, Series C Preferred Stock and Series D Preferred Stock agree that the
Registration Rights Agreement shall be of no further force or effect and that
this Agreement shall supersede the Registration Rights Agreement; and

         WHEREAS, this Agreement is being entered into in order to induce the
respective parties to enter into the Contemporaneous Agreement;

         NOW, THEREFORE, in consideration of the premises, and of the mutual
covenants, representations, warranties and agreements herein contained, the
parties hereto agree as follows:

1.       CERTAIN DEFINITIONS.

         As used in this Agreement, the following terms shall have the following
respective meanings:

         (a) "Closing Date" shall mean the date hereof.

         (b) "Commission" shall mean the Securities and Exchange Commission, or
any other federal agency at the time administering the Exchange Act or the
Securities Act, whichever is the relevant statute for the particular purpose.

         (c) "Common Stock" shall mean the Common Stock, par value $0.001 per
share, of the Company.

         (d) "Exchange Act" shall mean the Securities Exchange Act of 1934, or
any successor thereto, as the same shall be amended from time to time.

         (e) "Existing Registration Rights Agreement" shall mean the Investors'
Rights Agreement, dated as of November 18, 1999, by and among diamonddepot.com
and Investors.

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         (f) "Holder" shall mean any party hereto (other than the Company) and
each of its respective successive successors and assigns who acquire Registrable
Securities, directly or indirectly, from any such party or from any successive
successor or assign of any such party.

         (g) The term "person" shall mean a corporation, association,
partnership, limited liability company, organization, business, individual,
government or political subdivision thereof or governmental agency.

         (h) "Registrable Securities" shall mean the Common Stock issued or
issuable upon conversion of the Series B Stock, the Series C Stock or the Series
D Stock; and any securities issued successively in exchange for or in respect of
any of the foregoing, whether pursuant to a merger or consolidation, as a result
of any successive stock split or reclassification of, or stock dividend on, any
of the foregoing or otherwise; provided, however, that such shares of Common
Stock or securities shall cease to be Registrable Securities when (i) a
registration statement registering such shares of Common Stock or securities, as
the case may be, under the Securities Act has been declared effective and such
shares of Common Stock or securities, as the case may be, have been sold or
otherwise transferred by the Holder thereof pursuant to such effective
registration statement, (ii) such shares of Common Stock or securities, as the
case may be, are sold pursuant to Rule 144 (or any successor provision)
promulgated under the Securities Act under circumstances in which any legend
borne by such shares of Common Stock or securities relating to restrictions on
transferability thereof, under the Securities Act or otherwise, is removed by
the Company, or (iii) such shares of Common Stock or securities, as the case may
be, are eligible for sale pursuant to subparagraph (k) of Rule 144 under the
Securities Act.

         (i) "Registration Expenses" shall have the meaning assigned thereto in
Section 4 of this Agreement.

         (j) "Rights" shall mean any option, warrant, security, right or other
instrument convertible into or exchangeable or exercisable for, or otherwise
giving the holder thereof the right to acquire, directly or indirectly, any
Common Stock or any other such option, warrant, security, right or instrument,
including any instrument the value of which is measured by reference to the
value of the Common Stock.

         (k) "Securities Act" shall mean the Securities Act of 1933, or any
successor thereto, as the same shall be amended from time to time.

2.       REGISTRATION UNDER THE SECURITIES ACT.

         (a) DEMAND REGISTRATIONS.

                  (i) At any time after the earlier of (x) the third anniversary
of the Closing Date or (y) six (6) months after the consummation by the Company
of an initial public offering of its common stock pursuant to an effective
registration statement under the Securities Act, any Holder or Holders of
Registrable Securities shall have the right to elect, by giving written notice
thereof to the Company, to require the Company to use its reasonable best
efforts to register all or a portion of its Registrable Securities under the
Securities Act; provided, however, that the Company shall be obligated to
register the Registrable Securities upon such election only if the Registrable
Securities to be registered are of a class of securities registered under the
Exchange Act and, in the aggregate, constitute 20% or more of the
then-outstanding Registrable Securities; provided, further, that such rights
will expire on the fifth anniversary of the date on which the Company
successfully consummates an initial public offering of its Common Stock.
Promptly following such election, the Company shall (1) give notice to each
other Holder of Registrable Securities of such election, which notice shall set
forth the identity of the electing Holders, and (2) use its reasonable best
efforts to cause to be declared or become effective under the Securities Act

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a registration statement providing for the registration of, and the sale in
accordance with the intended method or methods of distribution thereof by the
electing Holders of, the Registrable Securities elected to be included therein
by the Holder. The Company shall be required to cause to become effective
pursuant to this Section 2(a) no more than two registration statements in the
aggregate unless the Company is eligible to register the Registrable Securities
on Form S-3 under the Securities Act, in which case the Holders shall have the
unlimited right to require registrations on Form S-3; provided, however, that
the Company shall not be obligated to effect any such registration on Form S-3
if the Company has within the twelve (12) month period preceding the date of
such request for registration already effected two (2) registrations on Form S-3
(or applicable successor form) at the request of Holders. Notwithstanding the
foregoing, the Company shall not be obligated to register Registrable Securities
upon any election pursuant to this Section 2(a)(i) if fewer than 180 days have
elapsed after the effective date of a registration statement registering newly
issued or treasury shares of the Company's common stock for purposes of a
primary offering (as defined in Section 2(b)(i) hereof) on a firm commitment
underwritten basis, but only if and to the extent that (x) the underwriting
agreement entered into in connection with any such offering expressly prohibited
registration of Registrable Securities upon such election and (y) no period
referred to in this sentence, and no postponement referred to in Section
2(a)(ii) hereof, was in effect during the 12 months immediately preceding the
commencement of such 180 day period, unless any Holders having made elections
during the previous period or postponement, as the case may be, shall have had
the opportunity to register their Registrable Securities pursuant to an
effective registration statement prior to the current such period.

                  (ii) In the event that, following any election pursuant to
Section 2(a)(i) hereof but prior to the filing of a registration statement in
respect of such election, (A) the Board of Directors of the Company, in its
reasonable judgment and in good faith, resolves that the filing of such
registration statement and the offering of Registrable Securities pursuant
thereto would materially interfere with any significant acquisition, corporate
reorganization or other similar transaction involving the Company, and (B) the
Company furnishes to the Holders having made such election a certificate signed
by the President of the Company giving notice of such determination (which
certificate shall include a copy of such resolution), the Company shall,
notwithstanding the provisions of Section 2(a)(i) hereof, be entitled to
postpone for up to 90 days the filing of any registration statement otherwise
required to be prepared and filed by it pursuant to Section 2(a)(i) hereof;
provided, however, that no such postponement may be effected if any other
postponement of a registration pursuant to this Section 2 was in effect during
the 12 months immediately preceding the commencement of such postponement,
unless any Holders having made elections during the previous postponement shall
have had the opportunity to register their Registrable Securities pursuant to an
effective registration statement prior to the current postponement.

         (b) "PIGGYBACK" REGISTRATIONS.

                  (i) If, at any time, the Company proposes to register any of
its Common Stock or Rights or any other equity securities under the Securities
Act on a registration statement on Form S-1, Form S-2 or Form S-3 (or an
equivalent general registration form then in effect) for purposes of an offering
or sale by or on behalf of the Company of its Common Stock or Rights or such
equity securities for its own account (a "primary offering"), or upon the
request or for the account of any holder of its Common Stock or Rights or any
such equity securities (a "secondary offering"), or for purposes of a combined
primary and secondary offering (a "combined offering"), then each such time the
Company shall, at least 10 business days prior to the time when any such
registration statement is filed with the Commission, give prompt written notice
to the Holders of its intention to do so. Such notice shall specify, at a
minimum, the number and class of shares, Rights or equity securities so proposed
to be registered, the proposed date of filing of such registration statement,
any proposed means of distribution of such shares, Rights or securities, any
proposed managing underwriter or underwriters of such shares, Rights or
securities and a good faith estimate by the Company of the proposed maximum
offering price thereof, as such price is proposed to appear on the facing page
of such registration statement. Upon the written direction of any

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Holder or Holders, given within fifteen (15) business days following the receipt
by such Holder of any such written notice (which direction shall specify the
number of Registrable Securities intended to be disposed of by such Holder and
the intended method of distribution thereof), the Company shall include in such
registration statement any or all of the Registrable Securities then held by
such Holder requesting such registration (a "Selling Shareholder") to the extent
necessary to permit the sale or other disposition of such Registrable Securities
as such Holder has so directed the Company to be so registered. Notwithstanding
the foregoing, the Holders shall not have any right under this Section 2(b) if
the registration proposed to be effected by the Company relates solely to shares
of Common Stock, Rights or other equity securities which are issuable solely to
officers or employees of the Company or any subsidiary thereof pursuant to a
bona fide employee stock option, bonus or other employee benefit plan or as
direct consideration in connection with a merger, exchange offer or acquisition
of a business.

                  (ii) In the event that the Company proposes to register shares
of Common Stock, Rights or other equity securities for purposes of a primary
offering, and any managing underwriter shall advise the Company and the Selling
Shareholders in writing that, in its opinion, the inclusion in the registration
statement of some or all of the Registrable Securities sought to be registered
by such Selling Shareholders creates a substantial risk that the price per unit
the Company will derive from such registration will be materially and adversely
affected or that the number of shares, Rights or securities sought to be
registered (including, in addition to the securities sought to be registered by
the Company, any securities sought to be included in such registration statement
by any other shareholder pursuant to "piggyback" registration rights (a
"Piggyback Shareholder") and those sought to be registered by the Selling
Shareholders) is too large a number to be reasonably sold, then the Company will
include in such registration statement, notwithstanding Section 1.2(c) of the
Existing Registration Rights Agreement, such number of shares, Rights or
securities as the Company, the Piggyback Shareholders and such Selling
Shareholders are so advised can be sold in such offering without such an effect
(the "Primary Maximum Number"), as follows and in the following order of
priority: (A) first, such number of shares, Rights or securities as the Company,
in its reasonable judgment and acting in good faith and in accordance with sound
financial practice, shall have determined, and (B) second, if and to the extent
that the number of shares, Rights or securities to be registered under clause
(A) is less than the Primary Maximum Number, Registrable Securities of each
Selling Shareholder and shares, Rights or securities of each other Piggyback
Shareholder, pro rata, and without any priority as between the Selling
Shareholders and such Piggyback Shareholders, in proportion to the number sought
to be registered by each Selling Shareholder and each such Piggyback Shareholder
relative to the number sought to be registered by all the Selling Shareholders
and all such Piggyback Shareholders, which in the aggregate, when added to the
number of shares, Rights or securities to be registered under clause (A) equals
the Primary Maximum Number.

                  (iii) In the event that the Company proposes to register
shares of Common Stock or other equity securities for purposes of a secondary
offering, upon the request or for the account of any holder thereof pursuant to
"demand" registration rights of such holder (each a "Requesting Shareholder"),
and any managing underwriter shall advise the Requesting Shareholder or
Shareholders and any Selling Shareholders or Piggyback Shareholders in writing
that, in its opinion, the inclusion in the registration statement of some or all
of the shares, Rights or securities sought to be registered by the Requesting
Shareholders and of the Registrable Securities sought to be registered by the
Selling Shareholders and Piggyback Shareholders creates a substantial risk that
the price per unit that such Requesting Shareholder or Shareholders, such
Selling Shareholders and such Piggyback Shareholders will derive from such
registration will be materially and adversely affected or that the number of
shares, Rights or securities sought to be registered (including any securities
sought to be registered at the instance of the Requesting Shareholder or
Shareholders, any securities sought to be included in such Registration
Statement by any Piggyback Shareholder and those sought to be registered by the
Selling Shareholders) is too large a number to be reasonably sold, the Company
will include in such registration statement, notwithstanding Section 1.2(c) of
the Existing Registration Rights Agreement, such number of shares, Rights or
securities as the Requesting Shareholders, the Selling Shareholders, and the
Piggyback Shareholders are so advised

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can reasonably be sold in such offering, or can be sold without such an effect
and such number of shares, Rights or securities shall be allocated pro rata, and
without any priority as between the Requesting Shareholder, the Selling
Shareholders and each such Piggyback Shareholders, in proportion to the number
sought to be registered by each Requesting Shareholder, each Selling Shareholder
and such Piggyback Shareholder relative to the number sought to be registered by
the Requesting Shareholder, all the Selling Shareholders and all such Piggyback
Shareholders; provided, however, if the secondary offering is initiated upon the
demand of a Holder, the Company will include in the registration statement no
less than 40% of the Registrable Securities sought to be registered by Holders;
provided, further, that all of the Registrable Securities sought to be
registered by Holders will be included in the registration statement prior to
any Registrable Securities sought to be registered by any founders, directors
and employees of the Company.

                  (iv) In the event that the Company proposes to register shares
of Common Stock, Rights or other equity securities for purposes of a combined
offering, and any managing underwriter shall advise the Company, the Requesting
Shareholder or Shareholders and the Selling Shareholders in writing that, in its
opinion, the inclusion in the registration statement of some or all of the
Registrable Securities sought to be registered by the Selling Shareholders and
any shares, Rights or securities sought to be registered by Piggyback
Shareholders creates a substantial risk that the price per unit the Company
and/or the Requesting Shareholders will derive from such registration will be
materially and adversely affected, then the Company will include in such
registration statement, notwithstanding Section 1.2(c) of the Existing
Registration Rights Agreement, such number of shares, Rights or securities as
the Company, the Requesting Shareholders, the Piggyback Shareholders and the
Selling Shareholders are so advised can be sold in such offering without such an
effect (the "Combined Maximum Number"), as follows and in the following order of
priority: (A) first, such number of shares, Rights or securities as the Company,
in its reasonable judgment and acting in good faith and in accordance with sound
financial practice, shall have determined, and (B) second, if and to the extent
that the number of shares, Rights or securities to be registered under clause
(A) is less than the Combined Maximum Number, such number of Registrable
Securities of each Requesting Shareholder, each Selling Shareholder and such
number of shares, Rights or securities of each other Piggyback Shareholder, pro
rata, and without any priority as between the Requesting Shareholder, Selling
Shareholders and each such Piggyback Shareholders, in proportion to the number
sought to be registered by each Requesting Shareholder, Selling Shareholder and
each such Piggyback Shareholder relative to the number sought to be registered
by all the Requesting Shareholders, Piggyback Shareholders and Selling
Shareholders, which, in the aggregate, when added to the number of shares,
Rights or securities to be registered under clause (A), equals the Combined
Maximum Number; provided, however, if the combined offering is initiated upon
the demand of a Holder, the Company will include in the registration statement
no less than 40% of the Registrable Securities sought to be registered by
Holders; provided, further, that all of the Registrable Securities sought to be
registered by Holders will be included in the registration statement prior to
any Registrable Securities sought to be registered by any founders, directors
and employees of the Company.

                  (v) Notwithstanding the foregoing, in the event that the
Registrable Securities become free of any restrictions on sale and transfer by
the Holders under Rule 144(k), the "Piggyback" registration obligations of the
Company under this subsection (b) shall terminate.

         (c) WITHDRAWALS. Any Holder having notified or directed the Company to
include any or all of his or its Registrable Securities in a registration
statement pursuant to Section 2(a) or 2(b) hereof shall have the right to
withdraw such notice or direction with respect to any or all of the Registrable
Securities designated for registration thereby by giving written notice to such
effect to the Company at least five business days prior to the anticipated
effective date of such registration statement. In the event of any such
withdrawal, the Company shall amend such registration statement and take such
other actions as may be necessary so that such Registrable Securities are not
included in the applicable registration and not sold pursuant thereto, and such
Registrable Securities shall continue to be Registrable Securities in

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accordance herewith. In the event of any such withdrawal with respect to a
direction pursuant to Section 2(a), the Holders, at their option, may elect (i)
to pay the Registration Expenses (as defined in Section 4 hereof) incurred for
such Holder as a result of such Holder's inclusion of his, her or its
Registrable Securities in a registration statement pursuant to Section 2(a) or
2(b) hereof, incurred in connection with the registration statement so withdrawn
prior to the date such written notice of withdrawal is given, in which event
such direction shall not be deemed to have utilized one of the two occasions on
which Holders may demand registration pursuant to Section 2(a) or (ii) not to
pay such Registration Expenses, in which event such direction shall be deemed,
notwithstanding such withdrawal, to have utilized one of such occasions. No such
withdrawal shall affect the obligations of the Company with respect to
Registrable Securities not so withdrawn; provided, however, that in the case of
a registration pursuant to Section 2(a) hereof, if such withdrawal shall reduce
the total market value of the Registrable Securities to be registered (or, if
applicable, the proposed maximum aggregate offering price thereof) below $15
million, then the Company shall, prior to the filing or effectiveness, as
appropriate, of such registration statement, give each Holder of Registrable
Securities so to be registered notice, referring to this Agreement, of such fact
and, within ten business days following the giving of such notice, either the
Company or the Holders of a majority of such Registrable Securities may, by
written notice to each Holder of such Registrable Securities or the Company, as
the case may be, elect that such registration statement not be filed or, if it
has theretofore been filed, that it be withdrawn. During such ten business day
period, the Company shall not file such registration statement or, if it has
theretofore been filed, shall use its reasonable best efforts not to permit it
to become effective. In the event of any election contemplated by the proviso to
the second preceding sentence, no registration statement with respect to
Registrable Securities shall thereafter be filed with the Commission without
compliance with all of the procedures set forth in Section 2(a) hereof.

3.       REGISTRATION PROCEDURES.

         (a) In connection with the Company's obligations with respect to any
registration of Registrable Securities pursuant to Section 2 hereof, the Company
shall use its reasonable best efforts to effect or cause such registration to
permit the sale of the Registrable Securities by the Holders thereof in
accordance with the intended method or methods of distribution thereof described
in the registration statement relating thereto and to maintain the effectiveness
of such registration statement for a period of six calendar months after the
date of effectiveness of such registration statement or, if shorter, until the
disposition of all of the Registrable Securities covered by such registration
statement is completed. In connection therewith, the Company shall, as soon as
reasonably possible:

                  (i) prepare and file with the Commission a registration
statement with respect to such registration on any form which may be utilized by
the Company and which shall permit the disposition of the Registrable Securities
in accordance with the intended method or methods thereof, as specified in
writing by the Holders thereof, and use its reasonable best efforts to cause
such registration statement to become effective as soon as reasonably possible
thereafter;

                  (ii) prepare and file with the Commission such amendments and
supplements to such registration statement and the prospectus included therein
as may be necessary to effect and maintain the effectiveness of such
registration statement and as may be required by the applicable rules and
regulations of the Commission and the instructions applicable to the form of
such registration statement, and furnish to the underwriters, if any, of the
Registrable Securities to be registered, the sales or placement agent, if any,
therefor, and a representative of the Holders of Registrable Securities
registered thereby copies of any such supplement or amendment prior to its being
used and/or filed with the Commission;

                  (iii) comply with the provisions of the Securities Act
applicable to issuers with respect to the disposition of all of the Registrable
Securities covered by such registration statement in accordance with the
intended methods of disposition by the Holders thereof set forth in such
registration

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statement, in any such case for a period of six calendar months after the date
of effectiveness of such registration statement or, if shorter, until such
disposition is completed;

                  (iv) provide (A) any Holder registering more than 25% of the
Registrable Securities to be registered, (B) the underwriters (which term, for
purposes of this Agreement, shall include a person deemed to be an underwriter
within the meaning of Section 2(11) of the Securities Act), if any, of the
Registrable Securities to be registered, (C) the sales or placement agent, if
any, therefor, (D) counsel for such underwriters or agent, and (E) one counsel
for the Holders thereof the opportunity to participate in the preparation of
such registration statement, each prospectus included therein or filed with the
Commission, and each amendment or supplement thereto;

                  (v) for a reasonable period prior to the filing of such
registration statement, and throughout the period specified in Section 3(a)(iii)
hereof, make available for inspection by the parties referred to in Section
3(a)(iv), subject to execution and delivery of a confidentiality agreement in
customary form in favor of the Company by the Holders seeking to exercise such
inspection rights, above such financial and other information and books and
records of the Company, and cause the officers, directors, employees, counsel
and independent certified public accountants of the Company to respond to such
inquiries, as shall be reasonably necessary, in the judgment of the respective
counsel referred to in such Section, to conduct a reasonable investigation
within the meaning of Section 11 of the Securities Act;

                  (vi) promptly notify the selling Holders of Registrable
Securities, the sales or placement agent, if any, therefor and the managing
underwriter or underwriters, if any, thereof and confirm such advice in writing,
(A) when such registration statement or the prospectus included therein or any
prospectus amendment or supplement or post-effective amendment has been filed,
and, with respect to such registration statement or any post-effective
amendment, when the same has become effective, (B) of any comments by the
Commission and by the Blue Sky or securities commissioner or regulator of any
state with respect thereto or any request by the Commission for amendments or
supplements to such registration statement or prospectus or for additional
information, (C) of the issuance by the Commission of any stop order suspending
the effectiveness of such registration statement or the initiation or
threatening of any proceedings for that purpose, (D) if at any time the
representations and warranties of the Company contemplated by Section 3(a)(xv)
or Section 5 hereof cease to be true and correct in all material respects, (E)
of the receipt by the Company of any notification with respect to the suspension
of the qualification of the Registrable Securities for sale in any jurisdiction
or the initiation or threatening of any proceeding for such purpose, or (F) at
any time when a prospectus is required to be delivered under the Securities Act,
that such registration statement, prospectus, prospectus supplement or
post-effective amendment, or any document incorporated by reference in any of
the foregoing, contains an untrue statement of a material fact or omits to state
any material fact required to be stated therein or necessary to make the
statements therein not misleading in light of the circumstances then existing;

                  (vii) use its reasonable best efforts to obtain the withdrawal
of any order suspending the effectiveness of such registration statement or any
post-effective amendment thereto at the earliest practicable date;

                  (viii) if requested by any managing underwriter or
underwriters, any placement or sales agent or any Holder, promptly incorporate
in a prospectus supplement or post-effective amendment such information as is
required by the applicable rules and regulations of the Commission and as such
managing underwriter or underwriters, such agent or such Holder specifies should
be included therein relating to the terms of the sale of such Registrable
Securities, including, without limitation, information with respect to the
number of Registrable Securities being sold by the Holders or agent or to any
underwriters, the name and description of the Holders, agent or underwriter, the
offering price of such Registrable Securities and any discount, commission or
other compensation payable in respect thereof,

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the purchase price being paid therefor by such underwriters and with respect to
any other terms of the offering of the Registrable Securities to be sold by the
Holders or agent or to such underwriters; and make all required filings of such
prospectus supplement or post-effective amendment promptly after notification of
the matters to be incorporated in such prospectus supplement or post effective
amendment;

                  (ix) furnish (A) to any Holder registering more than
twenty-five percent of the Registrable Securities to be registered in such
registration, each placement or sales agent, if any, therefor, each underwriter,
if any, thereof and the respective counsel referred to in Section 3(a)(iv) an
executed copy of such registration statement, each such amendment and supplement
thereto (in each case including all exhibits thereto and documents incorporated
by reference therein), and (B) to any Holder of Registrable Securities to be
registered in such registration such number of copies of such registration
statement (excluding exhibits thereto and documents incorporated by reference
therein unless specifically so requested by any Holder, agent or underwriter, as
the case may be) and of the prospectus included in such registration statement
(including each preliminary prospectus), in conformity with the requirements of
the Securities Act, and such other documents, as any such Holder, agent, if any,
and underwriter, if any, may reasonably request in order to facilitate the
offering and disposition of the Registrable Securities owned by any such Holder,
offered or sold by such agent or underwritten by such underwriter and to permit
each Holder, agent and underwriter to satisfy the prospectus delivery
requirements of the Securities Act; and the Company hereby consents to the use
of such prospectus (including such preliminary prospectus) and any amendment or
supplement thereto by each Holder and by any such agent and underwriter, in each
case in the form most recently provided to such party by the Company, in
connection with the offering and sale of the Registrable Securities covered by
the prospectus (including such preliminary prospectus) or any supplement or
amendment thereto;

                   (x) use its reasonable best efforts to (A) register or
qualify the Registrable Securities to be included in such registration statement
under such securities laws or blue sky laws of such jurisdictions as any Holder
and any placement or sales agent, if any, therefor and underwriter, if any,
thereof shall reasonably request, (B) keep such registrations or qualifications
in effect and comply with such laws so as to permit the continuance of offers,
sales and dealings therein in such jurisdictions for so long as may be necessary
to enable the Holders, agents or underwriters to complete its distribution of
Securities pursuant to such registration statement and (C) take any and all
other actions as may be reasonably necessary or advisable to enable the Holders,
agents, if any, and underwriters, if any, to consummate the disposition in such
jurisdictions of such Registrable Securities; provided, however, that the
Company shall not be required for any such purpose to (I) qualify as a foreign
corporation in any jurisdiction wherein it would not otherwise be required to
qualify but for the requirements of this Section 3(a)(x) or (II) consent to
general service of process in any such jurisdiction;

                   (xi) use its reasonable best efforts to obtain the consent or
approval of each governmental agency or authority, whether federal, state or
local, which may be required to effect such registration or the offering or sale
in connection therewith or to enable the Holders to offer, or to consummate the
disposition of, the Registrable Securities;

                   (xii) cooperate with the Holders and the managing
underwriters, if any, to facilitate the timely preparation and delivery of
certificates representing Registrable Securities to be sold, which certificates
shall be printed, lithographed or engraved, or produced by any combination of
such methods, on steel engraved borders if required or appropriate and which
shall not bear any restrictive legends; and, in the case of an underwritten
offering, enable such Registrable Securities to be in such denominations and
registered in such names as the managing underwriters may request at least two
business days prior to any sale of the Registrable Securities;

                  (xiii) provide a CUSIP number for all Registrable Securities,
not later than the effective date of such registration statement;

                                       8
<PAGE>

                   (xiv) enter into one or more customary underwriting
agreements, engagement letters, agency agreements, "best efforts" underwriting
agreements or similar agreements, as appropriate, and take such other actions in
connection therewith as the Holders shall reasonably request in order to
expedite or facilitate the disposition of the Registrable Securities registered;

                   (xv) whether or not an agreement of the type referred to in
Section (3)(a)(xiv) hereof is entered into and whether or not any portion of the
offering contemplated by such registration statement is an underwritten offering
or is made through a placement or sales agent or any other entity, (A) make such
representations and warranties to the Holders and the placement or sales agent,
if any, therefor and the underwriters, if any, thereof in form, substance and
scope as are customarily made in connection with an offering of common stock or
other equity securities pursuant to any appropriate agreement and/or to a
registration statement filed on the form applicable to such registration; (B)
use its reasonable best efforts to obtain an opinion of counsel to the Company
in customary form and covering such matters, of the type customarily covered by
such an opinion, as the managing underwriters, if any, and as the Holders may
reasonably request, addressed to the Holders and the placement or sales agent,
if any, therefor and the underwriters, if any, thereof, and dated the effective
date of such registration statement (or if such registration statement
contemplates an underwritten offering of a part or all of the Registrable
Securities, dated the date of the closing under the underwriting agreement
relating thereto); (C) to use its reasonable best efforts obtain a "comfort"
letter or letters from the independent certified public accountants of the
Company addressed to the Holders and the placement or sales agent, if any,
therefor and the underwriters, if any, thereof, dated (I) the effective date of
such registration statement, (II) the effective date of any prospectus
supplement, if any, to the prospectus included in such registration statement or
post-effective amendment to such registration statement which includes unaudited
or audited financial statements as of a date or for a period subsequent to that
of the latest such statements included in such prospectus and (III) dated the
date of the closing under the underwriting agreement relating thereto, such
letter or letters to be in customary form and covering such matters of the type
customarily covered by letters of such type; (D) deliver such documents and
certificates, including officers' certificates, as may be reasonably requested
by the Holders and the placement or sales agent, if any, therefor and the
managing underwriters, if any, thereof to evidence the accuracy of the
representations and warranties made pursuant to clause (A) above or those
contained in Section 5(a) hereof and the compliance with or satisfaction of any
agreements or conditions contained in the underwriting agreement or other
agreement entered into by the Company; and (E) undertake such obligations
relating to expense reimbursement, indemnification and contribution as are
provided in Section 6 hereof;

                   (xvi) in the event that (i) any broker-dealer registered
under the Exchange Act shall underwrite any Registrable Securities or
participate as a member of an underwriting syndicate or selling group or "assist
in the distribution" (within the meaning of the Rules of Fair Practice and the
By-Laws of the National Association of Securities Dealers, Inc. ("NASD"))
thereof, whether as a Holder of Registrable Securities or as an underwriter, a
placement or sales agent or a broker or dealer in respect thereof, or otherwise,
or (ii) more than 10% of the net offering proceeds, not including underwriting
compensation, of such distribution is intended to be paid to any such
broker-dealer or "associated or affiliated persons" of such broker-dealer or
"members of the immediate family of such persons" (each within the meaning of
such Rules), the Company shall take reasonable steps to assist such
broker-dealer in complying with the requirements of such Rules and By-Laws,
including, without limitation, by (A) if such Rules or By-Laws shall so require,
engaging a "qualified independent underwriter" (as defined in such Schedule) to
participate in the preparation of the registration statement relating to such
Registrable Securities, to exercise usual standards of due diligence in respect
thereto and, if any portion of the offering contemplated by such registration
statement is an underwritten offering or is made through a placement or sales
agent, to recommend the price of such Registrable Securities, (B) indemnifying
any such qualified independent underwriter to the extent of the indemnification
of underwriters provided in

                                       9
<PAGE>

Section 6 hereof, and (C) providing such information to such broker-dealer as
may be required in order for such broker-dealer to comply with the requirements
of the Rules of Fair Practice of the NASD;

                   (xvii) comply with all applicable rules and regulations of
the Commission, and make generally available to its securityholders, as soon as
practicable but in any event not later than eighteen months after the effective
date of such registration statement, an earning statement of the Company and its
subsidiaries complying with Section 11(a) of the Securities Act (including, at
the option of the Company, Rule 158 thereunder); and

                   (xviii) use its reasonable best efforts to list prior to the
effective date of such registration statement, subject to notice of issuance,
the Registrable Securities covered by such registration statement on any
securities exchange on which the Common Stock is then listed or, if the Common
Stock is not then so listed, to have the Registrable Securities accepted for
quotation of trading on the Nasdaq National Market (or a comparable interdealer
quotation system then in effect).

         (b) In the event that the Company would be required, pursuant to
Section 3(a)(vi)(F) above, to notify the Holders, the placement or sales agent,
if any, therefor and the managing underwriters, if any, thereof, the Company
shall without delay prepare and furnish to the Holders, to each placement or
sales agent, if any, and to each underwriter, if any, a reasonable number of
copies of a prospectus supplemented or amended so that, as thereafter delivered
to purchasers of Registrable Securities, such prospectus shall not contain an
untrue statement of a material fact or omit to state a material fact required to
be stated therein or necessary to make the statements therein not misleading in
light of the circumstances then existing. The Holders agree that upon receipt of
any notice from the Company pursuant to Section 3(a)(vi)(F) hereof, they shall
forthwith discontinue the disposition of Registrable Securities pursuant to the
registration statement applicable to such Registrable Securities until they
shall have received copies of such amended or supplemented prospectus, and if so
directed by the Company, the Holders shall deliver to the Company (at the
Company's expense) all copies, other than permanent file copies, then in their
possession of the prospectus covering such Registrable Securities at the time of
receipt of such notice.

         (c) The Company may require the Holders to furnish to the Company such
information regarding the Holders and their intended method of distribution of
such Registrable Securities as the Company may from time to time reasonably
request in writing, but only to the extent that such information is required in
order to comply with the Securities Act. Each Holder agrees to notify the
Company as promptly as practicable of any inaccuracy or change in information
previously furnished by such Holder to the Company or of the occurrence of any
event in either case as a result of which any prospectus relating to such
registration contains or would contain an untrue statement of a material fact
regarding such Holder or such Holder's intended method of distribution of such
Registrable Securities or omits or would omit to state any material fact
regarding such Holder or its intended method of distribution of such Registrable
Securities required to be stated therein or necessary to make the statements
therein not misleading in light of the circumstances then existing, and promptly
to furnish to the Company any additional information required to correct and
update any previously furnished information or required so that such prospectus
shall not contain, with respect to such Holder or the distribution of such
Registrable Securities, an untrue statement of a material fact or omit to state
a material fact required to be stated therein or necessary to make the
statements therein not misleading in light of the circumstances then existing.

         (d) From the time that the Company receives any notice pursuant to
Section 2(a)(i) hereof or, as the case may be, any direction from a Holder in
connection with a primary offering, a secondary offering or a combined offering
pursuant to Section 2(b)(i) hereof until the earlier of (i) the date 90 days
after the effectiveness of the registration statement relating thereto or such
shorter period of time as may be recommended by the managing underwriters
involved in such offering and (ii) the date an election is made not to file a
registration statement with the Commission pursuant to Section 2(c) hereof, the

                                       10
<PAGE>

Company will not offer, issue, sell, agree or commit to issue or sell, grant any
option for the purchase of, file with the Commission a registration statement
relating to any primary, secondary or combined offering of or solicit any offer
to buy any Common Stock or any Rights, other than (A) in connection with the
Registrable Securities to be registered pursuant to such notice or direction,
(B) such Common Stock or other equity securities as were, at the time of such
notice or direction, to be included in such primary offering, secondary offering
or combined offering, (C) pursuant to an approved employee stock option, stock
purchase plan, or similar benefit program or agreement for the benefit of
employees of, or consultants to, the Company, where the primary purpose is not
to raise additional equity capital for the Company or (D) as direct
consideration for the acquisition of a business in a merger, consolidation or
similar transaction.

4.       REGISTRATION EXPENSES.

         The Company agrees to bear and to pay or cause to be paid promptly upon
request being made therefor all expenses incident to the Company's performance
of or compliance with this Agreement, including, without limitation, (a) all
Commission and any NASD registration and filing fees and expenses, (b) all fees
and expenses in connection with the qualification of the Securities for offering
and sale under the State securities and blue sky laws, including reasonable fees
and disbursements of counsel for the placement or sales agent or underwriters in
connection with such qualifications, (c) all expenses relating to the
preparation, printing, distribution and reproduction of each registration
statement required to be filed hereunder, each prospectus included therein or
prepared for distribution pursuant hereto, each amendment or supplement to the
foregoing, the certificates representing the Common Stock or other equity
securities to be sold and all other documents relating hereto, (d) messenger and
delivery expenses, (e) fees and expenses of any escrow agent or custodian, (f)
internal expenses of the Company (including, without limitation, all salaries
and expenses of the Company's officers and employees performing legal or
accounting duties), (g) fees, disbursements and expenses of counsel and
independent certified public accountants of the Company (including the expenses
of any opinions or "comfort" letters required by or incident to such performance
and compliance), (h) fees, disbursements and expenses (including fees and
expenses of counsel) of any "qualified independent underwriter" engaged pursuant
to Section 3(a)(xvi) hereof, (i) reasonable fees, disbursements and expenses of
one counsel for all of the Holders retained in connection with any particular
registration, and fees, expenses and disbursements of any other persons retained
by the Company in connection with such registration, and (j) all fees and
expenses (including, without limitation, listing and qualification fees) in
connection with the listing or admission to quotation of the Registrable
Securities as required by Section 3(a)(xviii) hereof (collectively, the
"Registration Expenses"). To the extent that any Registration Expenses are
incurred, assumed or paid by the Holder or any placement or sales agent therefor
or underwriter thereof, the Company shall reimburse such person for the full
amount of the Registration Expenses so incurred, assumed or paid promptly after
receipt of a request therefor. Notwithstanding the foregoing, the Holders of
Registrable Securities being registered each shall pay their pro rata share
(based on their proportion of the Registrable Securities being sold by them) of
all agency fees and commissions and all underwriting discounts and commissions
attributable to the sale of the Registrable Securities and the fees and
disbursements of any counsel or other advisors or experts retained by the
Holder, other than the counsel and experts specifically referred to in Section
4(i) above.

5.       REPRESENTATIONS AND WARRANTIES.

         The Company represents and warrants to, and agrees with, each Holder
from time to time of Registrable Securities that:

         (a) Each registration statement covering Registrable Securities and
each prospectus (including any preliminary prospectus) contained therein or
furnished pursuant to Section 3(a)(ix) hereof and any further amendments or
supplements to any such registration statement or prospectus, when it

                                       11
<PAGE>

becomes effective or is filed with the Commission, as the case may be, and, in
the case of an underwritten offering of Registrable Securities, at the time of
the closing under the underwriting agreement relating thereto will conform in
all material respects to the requirements of the Securities Act and will not
contain an untrue statement of a material fact or omit to state a material fact
required to be stated therein or necessary to make the statements therein not
misleading; and at all times subsequent to the effective date of such
registration statement when a prospectus would be required to be delivered under
the Securities Act, other than from (i) such time as a notice has been given to
Holders of Registrable Securities pursuant to Section 3(a)(vi)(F) hereof until
(ii) such time as the Company furnishes an amended or supplemented prospectus
pursuant to Section 3(b) hereof, each such registration statement, and each
prospectus contained therein or furnished pursuant to Section 3(a)(ix) hereof,
as then amended or supplemented, will conform in all material respects to the
requirements of the Securities Act and will not contain an untrue statement of a
material fact or omit to state a material fact required to be stated therein or
necessary to make the statements therein not misleading in the light of the
circumstances then existing; provided, however, that this representation and
warranty shall not apply to any statements or omissions made in reliance upon
and in conformity with information furnished in writing to the Company by a
Holder of Registrable Securities expressly for use therein.

         (b) Any documents incorporated by reference in any prospectus referred
to in Section 5(a) hereof, when they become or became effective or are or were
filed with the Commission, as the case may be, as then amended or supplemented,
will conform or conformed in all material respects to the requirements of the
Securities Act or the Exchange Act, as applicable, and none of such documents
will contain an untrue statement of a material fact or will omit to state a
material fact required to be stated therein or necessary to make the statements
therein not misleading; provided, however, that this representation and warranty
shall not apply to any statements or omissions made in reliance upon and in
conformity with information furnished in writing to the Company by a Holder of
Registrable Securities expressly for use therein.

         (c) The compliance by the Company with all of the provisions of this
Agreement and the consummation of the transactions herein contemplated will not
(i) conflict with or result in a breach of any of the terms or provisions of, or
constitute a default under, any indenture, mortgage, deed of trust, loan
agreement or other agreement or instrument to which the Company or any
subsidiary is a party or by which the Company or any subsidiary is bound or to
which any of the property or assets of the Company or any subsidiary is subject,
or (ii) result in any violation of the provisions of the Certificate of
Incorporation or By-Laws of the Company or any statute or any order, rule or
regulation of any court or governmental agency or body having jurisdiction over
the Company or any subsidiary or any of their properties except, with respect to
clause (i) or (ii), for such conflicts, breaches, defaults and violations as,
individually and in the aggregate, do not have a material adverse effect on the
business, financial condition, results of operations or prospects of the Company
and its subsidiaries and do not materially hinder or delay the exercise by the
Holders of their rights hereunder; and no consent, approval, authorization,
order, registration or qualification of or with any such court or governmental
agency or body is required for the consummation by the Company of the
transactions contemplated by this Agreement, except the registration under the
Securities Act of the Registrable Securities and such consents, approvals,
authorizations, registrations or qualifications as may be required under State
securities or blue sky laws in connection with the offering and distribution of
the Registrable Securities.

6.       INDEMNIFICATION.

         (a) INDEMNIFICATION BY THE COMPANY. Upon the registration of any
Registrable Securities pursuant to Section 2 hereof, and in consideration of the
agreements of the Holders contained herein, the Company shall, and it hereby
agrees to, indemnify and hold harmless each Holder, and each person who
participates as a placement or sales agent or as an underwriter in any offering
or sale of such Registrable Securities, against any losses, claims, damages or
liabilities, joint or several, to which any such Holder,

                                       12
<PAGE>

agent or underwriter may become subject, under the Securities Act or otherwise,
insofar as such losses, claims, damages or liabilities (or actions in respect
thereof) arise out of or are based upon an untrue statement or alleged untrue
statement of a material fact contained in any registration statement under which
such Registrable Securities were registered under the Securities Act, or any
preliminary or final prospectus contained therein or furnished by the Company to
any such Holder, agent or underwriter, or any amendment or supplement thereto,
or any document incorporated by reference therein, or arise out of or are based
upon the omission or alleged omission to state therein a material fact required
to be stated therein or necessary to make the statements therein not misleading
(in the case of the Registration Statement or any amendment thereto or any
document incorporated by reference therein) or necessary to make the statements
therein, in the light of the circumstances under which they were made, not
misleading (in the case of any preliminary or final prospectus or supplement
thereto), and the Company shall, and it hereby agrees to, reimburse any such
Holder, agent and underwriter for any legal or other expenses reasonably
incurred by them in connection with investigating or defending any such action
or claim; provided, however, that the Company shall not be liable to any such
person in any such case to the extent that any such loss, claim, damage or
liability arises out of or is based upon an untrue statement or alleged untrue
statement or omission or alleged omission made in such registration statement,
preliminary or final prospectus, amendment or supplement or incorporated
document in reliance upon and in conformity with written information furnished
to the Company by such person expressly for use therein; provided, further, that
the Company shall not be liable to (i) any Holder, underwriter or placement or
sales agent under the indemnity agreement in this subsection (a) with respect to
any preliminary prospectus to the extent that any such loss, claim, damage or
liability of such Holder, underwriter or agent, respectively, results from the
fact that such Holder, underwriter or agent sold Registrable Securities to a
person to whom there was not sent or given, at or prior to the written
confirmation of such sale, a copy of the related final prospectus if the Company
has previously furnished on a timely basis to such Holder, underwriter or agent,
respectively, sufficient copies thereof and such prospectus corrects the
statement or omission, or alleged statement or omission, out of which such loss,
claim, damage or liability arises or (ii) any Holder distributing securities
otherwise than in an underwritten offering or through a broker-dealer acting as
placement agent for such Holder, with respect to any preliminary or final
prospectus to the extent that any such loss, claim, damage or liability of such
Holder arises from the fact that such Holder delivered such preliminary or final
prospectus after receipt of any notice from the Company pursuant to Section
3(a)(vi)(F) hereof and the amended or supplemented prospectus furnished pursuant
to Section 3(b) hereof corrects the statement or omission, or alleged statement
or omission, out of which such loss, claim, damage or liability arises.

         (b) INDEMNIFICATION BY THE HOLDER AND ANY AGENTS AND UNDERWRITERS. The
Company may require, as a condition to including any Registrable Securities in
any registration statement filed pursuant to Section 2 hereof and to entering
into any underwriting agreement with respect thereto, that the Company shall
have received an undertaking from the Holder thereof and from each underwriter
named in any such underwriting agreement, severally and not jointly, to (i)
indemnify and hold harmless the Company, and all other Holders, if any, of
Registrable Securities selling under the same registration statement, against
any losses, claims, damages or liabilities to which the Company or such other
Holders of Registrable Securities may become subject, under the Securities Act
or otherwise, insofar as such losses, claims, damages or liabilities (or actions
in respect thereof) arise out of or are based upon an untrue statement or
alleged untrue statement of a material fact contained in such registration
statement, or any preliminary or final prospectus contained therein or furnished
by the Company to the Holders, agent or underwriter, or any amendment or
supplement thereto, or arise out of or are based upon the omission or alleged
omission to state therein a material fact required to be stated therein or
necessary to make the statements therein not misleading (in the case of the
Registration Statement or any amendment thereto or any incorporated document) or
necessary to make the statements therein, in the light of the circumstances
under which they were made, not misleading (in the case of any preliminary or
final prospectus or supplement thereto), in each case to the extent, but only to
the extent, that such untrue statement or alleged untrue statement or omission
or alleged omission was made in reliance upon and in conformity

                                       13
<PAGE>

with written information furnished to the Company by the Holder or underwriter
expressly for use therein, and (ii) reimburse the Company for any legal or other
expenses reasonably incurred by the Company in connection with investigating or
defending any such action or claim; provided, however, that no Holder shall be
required to undertake liability under this Section 6(b) for any amounts in
excess of the dollar amount of the net proceeds (after deducting any fees,
discounts and commissions applicable thereto) to be received by such Holder from
the sale of its Registrable Securities pursuant to such registration, as reduced
by any damages or other amounts that such Holder was otherwise required to pay
by reason of such untrue or alleged untrue statement or omission or alleged
omission.

         (c) NOTICES OF CLAIMS, ETC. Promptly after receipt by an indemnified
party under subsection (a) or (b) above of written notice of the commencement of
any action, such indemnified party shall, if a claim in respect thereof is to be
made against an indemnifying party pursuant to the indemnification provisions of
or contemplated by this Section 6, notify such indemnifying party in writing of
the commencement of such action; but the omission so to notify the indemnifying
party shall not relieve it from any liability which it may have to any
indemnified party except to the extent the indemnifying party is materially
prejudiced thereby. In case any such action shall be brought against any
indemnified party and it shall notify an indemnifying party of the commencement
thereof, such indemnifying party shall be entitled to participate therein and,
to the extent that it shall wish, jointly with any other indemnifying party
similarly notified, to assume the defense thereof, with counsel reasonably
satisfactory to such indemnified party (who may be counsel to the indemnifying
party unless representation of both parties by the same counsel would be
inappropriate due to actual or potential conflicts of interest between them),
and, after notice from the indemnifying party to such indemnified party of its
election so to assume the defense thereof, such indemnifying party shall not be
liable to such indemnified party for any legal expenses of other counsel or any
other expenses, in each case subsequently incurred by such indemnified party, in
connection with the defense thereof other than reasonable costs of
investigation.

         (d) CONTRIBUTION. Each party hereto agrees that, if for any reason the
indemnification provisions contemplated by Section 6(a) or Section 6(b) hereof
are unavailable to or insufficient to hold harmless an indemnified party in
respect of any losses, claims, damages or liabilities (or actions in respect
thereof) referred to therein, then each indemnifying party shall contribute to
the amount paid or payable by such indemnified party as a result of such losses,
claims, damages or liabilities (or actions in respect thereof) in such
proportion as is appropriate to reflect the relative fault of the indemnifying
party and the indemnified party in connection with the statements or omissions
which resulted in such losses, claims, damages or liabilities (or actions in
respect thereof), as well as any other relevant equitable considerations. The
relative fault of such indemnifying party and indemnified party shall be
determined by reference to, among other things, whether the untrue or alleged
untrue statement of a material fact or omission or alleged omission to state a
material fact relates to information supplied by such indemnifying party or by
such indemnified party, and the parties' relative intent, knowledge, access to
information and opportunity to correct or prevent such statement or omission.
The parties hereto agree that it would not be just and equitable if contribution
pursuant to this Section 6(d) were determined by pro rata allocation (even if
the Holders or any agents or underwriters or all of them were treated as one
entity for such purpose) or by any other method of allocation which does not
take account of the equitable considerations referred to in this Section 6(d).
The amount paid or payable by an indemnified party as a result of the losses,
claims, damages, or liabilities (or actions in respect thereof) referred to
above shall be deemed to include any legal or other fees or expenses reasonably
incurred by such indemnified party in connection with investigating or defending
any such action or claim. Notwithstanding the provisions of this Section 6(d),
no Holder shall be required to contribute any amount in excess of the amount by
which the dollar amount of the net proceeds received by such Holder from the
sale of any Registrable Securities (after deducting any fees, discounts and
commissions applicable thereto) exceeds the amount of any damages which such
Holder has otherwise been required to pay by reason of such untrue or alleged
untrue statement or omission or alleged omission, and no underwriter shall be
required to contribute any amount in excess of the amount by which the total
price at which the Registrable Securities underwritten by it and

                                       14
<PAGE>

distributed to the public were offered to the public exceeds the amount of any
damages which such underwriter has otherwise been required to pay by reason of
such untrue or alleged untrue statement or omission or alleged omission. No
person guilty of fraudulent misrepresentation (within the meaning of Section
11(f) of the Securities Act) shall be entitled to contribution from any person
who was not guilty of such fraudulent misrepresentation. The Holders' and any
underwriter's obligations in this Section 6(d) to contribute shall be several in
proportion to the number or amount of Registrable Securities sold or
underwritten, as the case may be, by them and not joint.

         (e) The obligations of the Company under this Section 6 shall be in
addition to any liability which the Company may otherwise have and shall extend,
upon the same terms and conditions, to each officer, director and partner of any
Holder, agent or underwriter and each person, if any, who controls any Holder,
agent or underwriter within the meaning of the Securities Act; and the
obligations of the Holders and any underwriters contemplated by this Section 6
shall be in addition to any liability which the Holders or any underwriter may
otherwise have and shall extend, upon the same terms and conditions, to each
officer and director of the Company (including any person who, with his consent,
is named in any registration statement as about to become a director of the
Company) and to each person, if any, who controls the Company within the meaning
of the Securities Act.

7.       UNDERWRITTEN OFFERINGS.

         (a) SELECTION OF UNDERWRITERS. If any of the Registrable Securities
covered by any registration statement filed pursuant to Section 2 hereof are to
be sold pursuant to an underwritten offering, the managing underwriter or
underwriters thereof shall be designated: (i) in the event of a registration
pursuant to Section 2(a) hereof, by the Holders requesting such registration,
provided, that, the underwriter or underwriters are also reasonably acceptable
to the Company, or (ii) in the event of a registration pursuant to Section 2(b)
hereof, by the Company.

         (b) PARTICIPATION BY HOLDERS. Each Holder hereby agrees that it may not
participate in any underwritten offering hereunder unless it (i) agrees to sell
its Registrable Securities on the basis provided in any underwriting
arrangements approved by the persons entitled hereunder to approve such
arrangements and (ii) completes and executes all questionnaires, powers of
attorney, indemnities, underwriting agreements and other documents reasonably
required under the terms of such underwriting arrangements.

8.       RULE 144.

         The Company covenants to and with each Holder of Registrable Securities
that to the extent it shall be required to do so under the Exchange Act, the
Company shall timely file the reports required to be filed by it under the
Exchange Act or the Securities Act (including, but not limited to, the reports
under Section 13 and 15(d) of the Exchange Act referred to in subparagraph
(c)(1) of Rule 144 under the Securities Act) and the rules and regulations
adopted by the Commission thereunder, and shall take such further action as any
Holder may reasonably request, all to the extent required from time to time to
enable the Holders to sell Registrable Securities without registration under the
Securities Act within the limitations of the exemption provided by Rule 144
under the Securities Act, as such Rule may be amended from time to time, or any
similar rule or regulation hereafter adopted by the Commission. Upon the request
of any Holder of Registrable Securities, the Company shall deliver to such
Holder a written statement as to whether it has complied with such requirements.

9.       MISCELLANEOUS.

         (a) NO INCONSISTENT AGREEMENTS. The Company covenants and agrees that
it shall not (i) hereafter grant registration rights with respect to any class
of Common Stock or any other securities

                                       15
<PAGE>

which would be inconsistent with the terms contained in this Agreement or (ii)
enter into or become bound by, or permit any subsidiary of the Company to enter
into or become bound by, any indenture, mortgage, deed of trust, loan agreement
or other agreement or instrument which would prohibit, be violated by, conflict
with or provide that a default would arise from, the compliance by the Company
with any of the provisions of this Agreement or the consummation of the
transactions herein contemplated, except for any such prohibitions, violations,
conflicts or defaults as, individually and in the aggregate, would not have a
material adverse effect on the business, financial condition, results of
operations or prospects of the Company and its subsidiaries and would not
materially hinder or delay the exercise by the Holders of their rights
hereunder. The Company represents and warrants that it is not currently a party
to any agreement with respect to any of its equity or debt securities granting
any registration rights to any person, other than the Existing Registration
Agreement and the Registration Rights Agreement, which is superseded by this
Agreement.

         (b) SPECIFIC PERFORMANCE. The Company acknowledges that it would be
impossible to determine the amount of damages that would result from any breach
by it of any of the provisions of this Agreement and that the remedy at law for
any breach, or threatened breach, of any of such provisions would likely be
inadequate and, accordingly, agrees that each Holder shall, in addition to any
other rights or remedies which it may have, be entitled to seek such equitable
and injunctive relief as may be available from any court of competent
jurisdiction to compel specific performance of, or restrain the Company from
violating any of, such provisions. In connection with any action or proceeding
for injunctive relief, the Company hereby waives the claim or defense that a
remedy at law alone is adequate and agrees, to the maximum extent permitted by
law, to have each provision of this Agreement specifically enforced against it,
without the necessity of posting bond or other security against it.

         (c) ILLEGALITY. If any term or provision of this Agreement or any
application thereof shall be declared or held invalid, illegal or unenforceable,
in whole or in part, whether generally or in any particular jurisdiction, such
provision shall be deemed amended to the extent, but only to the extent,
necessary to cure such invalidity, illegality or unenforceability, and the
validity, legality and enforceability of the remaining provisions, both
generally and in every other jurisdiction, shall not in any way be affected or
impaired thereby.

         (d) RECOVERY OF LITIGATION COSTS. Except as otherwise expressly
provided herein to the contrary, in the event any dispute between the parties to
this Agreement shall result in litigation, arbitration or other proceeding, the
prevailing party shall be entitled to recover from the losing party all
reasonable costs and expenses, including without limitation reasonable
attorneys' fees and disbursements, incurred by the prevailing party in
connection with such litigation or other proceeding and any appeal thereof. Such
costs, expenses, fees and disbursements shall be included in and made a part of
the judgment recovered by the prevailing party, if any.

         (e) NOTICES. All notices, requests, claims, demands, waivers and other
communications hereunder shall be in writing and shall be deemed to have been
duly given when delivered by hand, when delivered personally or by courier,
three days after being deposited in the mail (registered or certified mail,
postage prepaid, return receipt requested), or when received by facsimile
transmission if promptly confirmed by one of the foregoing means, as follows: If
to the Company, to it at 14001 N.W. 4th Street, Sunrise, Florida 33325,
Attention: President, facsimile no. (954) 835-2236, and if to a Holder, to the
address or facsimile transmission number of such Holder set forth in the
security register or other records of the Company, or to such other address or
facsimile transmission number as any party may have furnished to the others in
writing in accordance herewith, except that notices of change of address shall
be effective only upon receipt.

         (f) PARTIES IN INTEREST. All the terms and provisions of this Agreement
shall be binding upon, shall inure to the benefit of and shall be enforceable by
the parties hereto and their respective successors

                                       16
<PAGE>

and assigns, but, except as set forth in this Section 9(f), no such term or
provision is for the benefit of, or intended to create any obligations to, any
other persons. Except as set forth below, in the event that any transferee of a
Holder shall acquire Registrable Securities, in any manner, whether by gift,
bequest, purchase, operation of law or otherwise, such transferee shall, without
any further writing or action of any kind, be deemed a party hereto for all
purposes and such Registrable Securities shall be held subject to all of the
terms of this Agreement, and by taking and holding such Registrable Securities,
such transferee shall be entitled to receive the benefits of and be conclusively
deemed to have agreed to be bound by and to perform all of the terms and
provisions of this Agreement. If the Company shall so request, any such
successor, assign or transferee shall agree in writing to acquire and hold the
Registrable Securities subject to all of the terms hereof. Any Holder effecting
a transfer to a transferee that acquires any rights or benefits under this
Agreement as a result of such transfer shall, prior to or promptly after such
transfer is made, give written notice to the Company of such transfer,
specifying the number of Registrable Securities transferred and identifying the
transferee.

         (g) SURVIVAL. The respective indemnities, agreements, representations,
warranties and each other provision set forth in this Agreement or made pursuant
hereto shall remain in full force and effect regardless of any investigation (or
statement as to the results thereof) made by or on behalf of any Holder, any
director, officer, partner or employee of any Holder, any agent or underwriter
or any director, officer, partner or employee thereof, or any controlling person
of any of the foregoing, and shall survive delivery of and payment for the
Preferred Stock acquired pursuant to the Contemporaneous Agreements and the
transfer and registration of Registrable Securities by any Holder.

         (h) GOVERNING LAW. This Agreement  shall be governed by and construed
in accordance with the laws of the State of New York.

         (i) HEADINGS. The descriptive headings of the several Sections and
paragraphs of this Agreement are inserted for convenience only, do not
constitute a part of this Agreement and shall not affect in any way the meaning
or interpretation of this Agreement.

         (j) ENTIRE AGREEMENT; AMENDMENTS. This Agreement and the other writings
referred to herein or delivered pursuant hereto which form a part hereof contain
the entire understanding of the parties with respect to its subject matter. This
Agreement supersedes all prior agreements and understandings between the parties
with respect to its subject matter. This Agreement may be amended and the
observance of any term of this Agreement may be waived (either generally or in a
particular instance and either retroactively or prospectively) only by a written
instrument duly executed by the Company and the Holders of more than 50 percent
of the Registrable Securities at the time outstanding; provided, however, that
if any such amendment or waiver affects, amends or alters the rights, duties or
obligations of the holders of Series B Stock, Series C Stock or Series D Stock,
then such amendment or waiver shall only be effective if duly executed by the
holders of more than 50 percent of the outstanding shares of Series B Stock,
Series C Stock or Series D Stock, respectively. Each Holder of any Registrable
Securities at the time or thereafter outstanding shall be bound by any amendment
or waiver effected pursuant to this Section 9(j), whether or not any notice,
writing or marking indicating such amendment or waiver appears on such
Registrable Securities or is delivered to such Holder. The entry by the Company
into any contract, agreement or understanding that directly or indirectly gives
to any person the right to register, or cause the Company to register, any
securities of the Company under the Securities Act on terms more favorable to
such person than those set forth herein shall require written approval by the
Holders of more than 50 percent of the Registrable Securities at the time
outstanding.

         (k) INSPECTION. For so long as this Agreement shall be in effect, this
Agreement and a complete list of the names and addresses of all the Holders of
Registrable Securities shall be made available for inspection and copying on any
business day by any Holder of Registrable Securities at the offices of the
Company at the address thereof set forth in Section 9(e) above.

                                       17
<PAGE>

         (l) COUNTERPARTS. This Agreement may be executed in two or more
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.

                [REMAINDER OF THIS PAGE INTENTIONALLY LEFT BLANK]

                                       18
<PAGE>

         IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first written above.

                                               ODIMO INCORPORATED

                                               By: /s/ Alan Lipton
                                                   -----------------------------
                                               Name:  Alan Lipton
                                               Title: President

SOFTBANK CAPITAL PARTNERS LP                   SOFTBANK CAPITAL ADVISORS FUND LP
By: SOFTBANK Capital Partners LLC              By: SOFTBANK Capital Partners LLC
Its General Partner                            Its General Partner

By: /s/ Steven J. Murray                       By: /s/ Steven J. Murray
    -----------------------------------            -----------------------------
Name: Steven J. Murray                         Name: Steven J. Murray
Title:  Administrative Member                  Title:  Administrative Member

SOFTBANK CAPITAL LP                            DATA INVESTMENT LLC
By: SOFTBANK Capital Partners LLC
Its General Partner
                                               By: /s/ Philippe Laub
                                                   -----------------------------
                                               Name:  Philippe Laub
                                               Title: President

By: /s/ Steven J. Murray
    ------------------------------------
Name: Steven J. Murray
Title:  Administrative Member

LIPTON PARTNERSHIP NO. 2                       TARPLEY PROPERTY HOLDINGS, INC.

By: /s/ Alan Lipton
    -------------------------------------      By: /s/ Kenneth Henderson
Name:  Alan Lipton                                 -----------------------------
      -----------------------------------      Name: Kenneth Henderson
Title: President                               Title: President
       ----------------------------------

LENORTH HOLDINGS S.A.                          STI VENTURES, N.V.

By: /s/ Peter Veenendaal                       By: /s/ Peter Blauw
    -------------------------------------          -----------------------------
Name: Peter Veenendaal                         Name: Peter Blauw
      -----------------------------------            ---------------------------

Title: Attorney in Fact                        Title: Director
       ----------------------------------             --------------------------

                      [SIGNATURES CONTINUED ON NEXT PAGE]

                                       19
<PAGE>

ePARTNERS                                      SDG MARKETING, INC.

By: /s/ Bruce McWilliam                        By: /s/ Pavlo Protopapa
    -------------------------------------          -----------------------------
Name: Bruce McWilliam                          Name: Pavlo Protopapa
      -----------------------------------            ---------------------------

Title: Authorized Representative               Title: Attorney in Fact
       ----------------------------------             --------------------------

SB SWEDEN AB                                   GSI COMMERCE SOLUTIONS, INC.

By: /s/ Steven J. Murray                       By: /s/ Michael Rubin
    -------------------------------------          -----------------------------
Name: Steven J. Murray                         Name: Michael Rubin
      -----------------------------------
Title: Administrative Member                   Title: President
       ----------------------------------             --------------------------

                                       20<PAGE>
                                                                  Exhibit 10.1.1

                               ODIMO INCORPORATED
                    AMENDED AND RESTATED STOCK INCENTIVE PLAN

         1. ESTABLISHMENT, EFFECTIVE DATE AND TERM

         Odimo Incorporated, a Delaware corporation hereby establishes the
Amended and Restated "Odimo Incorporated Stock Incentive Plan." The Effective
Date of the Plan shall be the date that the Plan was approved by the
stockholders of Odimo Incorporated in accordance with its Bylaws and the laws of
the State of Delaware, or such later date as is provided in the resolutions
adopting the Plan. Unless earlier terminated pursuant to Section 15(h) hereof,
the Plan shall terminate on the tenth anniversary of the Effective Date.
Capitalized terms used herein are defined in Appendix 1 attached hereto.

         2. PURPOSE

         The purpose of the Plan is to advance the interests of the Company by
allowing the Company to attract, retain, reward and motivate Eligible
Individuals by providing them with an opportunity to acquire or increase a
proprietary interest in Odimo Incorporated and incentives to expend maximum
effort for the growth and success of the Company so as to strengthen the
mutuality of the interests between the Eligible Individuals and the stockholders
of Odimo Incorporated.

         3. ELIGIBILITY

         Awards may be granted under the Plan to any Eligible Individual as
determined by the Committee from time to time on the basis of their importance
to the business of the Company pursuant to the terms of the Plan.

         4. ADMINISTRATION

                  (a) COMMITTEE. The Plan shall be administered by the
Committee, which shall have the full power and authority to take all actions,
and to make all determinations not inconsistent with the specific terms and
provisions of the Plan deemed by the Committee to be necessary or appropriate to
the administration of the Plan, any Award granted or any Award Agreement entered
into hereunder. The Committee may correct any defect or supply any omission or
reconcile any inconsistency in the Plan or in any Award Agreement in the manner
and to the extent it shall deem expedient to carry the Plan into effect as it
may determine in its sole discretion. The decisions by the Committee shall be
final, conclusive and binding with respect to the interpretation and
administration of the Plan, any Award or any Award Agreement entered into under
the Plan.

                  (b) ADVISORS TO COMMITTEE. The Committee may designate
employees of the Company and professional advisors to assist the Committee in
the administration of the Plan and may grant authority to employees of the
Company to execute agreements or other documents on behalf of the Committee in
connection with the administration of the Plan. The Committee may employ such
legal counsel, consultants, and agents as it may deem desirable for the
administration of the Plan and may rely upon any advice and any computation
received from any such counsel, consultant, or agent. The Company shall pay all
expenses and costs incurred by the Committee for the engagement of any such
counsel, consultant, or agent.

                  (c) PARTICIPANTS OUTSIDE THE U.S. In order to conform with the
provisions of local laws and regulations in foreign countries in which the
Company operates, the Committee shall have the sole discretion to (i) modify the
terms and conditions of the Awards granted under the Plan to Eligible

<PAGE>

Individuals located outside the United States; (ii) establish subplans with such
modifications as may be necessary or advisable under the circumstances present
by local laws and regulations; and (iii) take any action which it deems
advisable to comply with or otherwise reflect any necessary governmental
regulatory procedures, or to obtain any exemptions or approvals necessary with
respect to the Plan or any subplan established hereunder.

                  (d) LIABILITY AND INDEMNIFICATION. No Covered Individual shall
be liable for any action or determination made in good faith with respect to the
Plan, any Award granted or any Award Agreement entered into hereunder. The
Company shall, to the maximum extent permitted by applicable law and the
Certificate of Incorporation and Bylaws of Odimo Incorporated, indemnify and
hold harmless each Covered Individual against any cost or expense (including
reasonable attorney fees reasonably acceptable to the Company) or liability
(including any amount paid in settlement of a claim with the approval of the
Company), and amounts advanced to such Covered Individual necessary to pay the
foregoing at the earliest time and to the fullest extent permitted, arising out
of any act or omission to act in connection with the Plan, any Award granted or
any Award Agreement entered into hereunder. Such indemnification shall be in
addition to any rights of indemnification such individuals may have under
applicable law or under the Certificate of Incorporation or Bylaws of Odimo
Incorporated. Notwithstanding anything else herein, this indemnification will
not apply to the actions or determinations made by a Covered Individual with
regard to Awards granted to such Covered Individual under the Plan or arising
out of such Covered Individual's own fraud or bad faith.

         5. COMMON STOCK

                  (a) SHARES AVAILABLE FOR AWARDS. The Common Stock that may be
issued pursuant to Awards granted under the Plan shall be treasury shares or
authorized but unissued shares of the Common Stock. The total number of shares
of Common Stock that may be issued pursuant to Awards granted under the Plan
shall be Thirteen Million Nine Hundred Eighty-Four and Seven Hundred Seventy-One
(13,984,771) shares, subject to adjustment as provided in the Plan.

                           (i) With respect to the shares of Common Stock
         reserved pursuant to this Section, a maximum of Thirteen Million Nine
         Hundred Eighty-Four Thousand and Seven Hundred Seventy-One (13,984,771)
         of such shares shall be available exclusively for the grant of Options
         and Stock Appreciation Rights. If an Option is in tandem with a Stock
         Appreciation Right, such that the exercise of the Option or Stock
         Appreciation Right with respect to a share of Common Stock cancels the
         tandem Stock Appreciation Right or Option, respectively, with respect
         to such share, the tandem Option and Stock Appreciation Right with
         respect to each share of Common Stock shall be counted as covering but
         only share of Common Stock for purposes of applying the limitations of
         this Section.

                           (ii) No more than Six Million Nine Hundred Ninety-Two
         Thousand and Three Hundred Eighty-Five (6,992,385) shares of Common
         Stock may be subject to grants of Options and Stock Appreciation Rights
         to any one Eligible Individual during any one fiscal year. If an Option
         is in tandem with a Stock Appreciation Right, such that the exercise of
         the Option or Stock Appreciation Right with respect to a share of
         Common Stock cancels the tandem Option or Stock Appreciation Right,
         respectively, with respect to such share, the tandem Option and Stock
         Appreciation Right with respect to such share shall be counted as
         covering only one share of Common Stock for purposes of applying the
         limitations of this Section.

                                       2
<PAGE>

                           (iii) No more than Six Million Nine Hundred
         Ninety-Two Thousand and Three Hundred Eighty-Five (6,992,385) shares of
         Common Stock may be subject to grants of Performance Shares, Restricted
         Stock, Restricted Stock Units, and Awards of Common Stock to any one
         Eligible Individual during any one fiscal year.

                           (iv) The maximum value at Grant Date of grants of
         Performance Units which may be granted to any one Eligible Individual
         during any one fiscal year shall be $1,000,000.

                  (b) CANCELLED, FORFEITED, OR SURRENDERED AWARDS. If any Award
is cancelled, forfeited, exchanged, surrendered or terminated for any reason
prior to exercise or becoming vested in full, the shares of Common Stock that
were subject to such Award will to the extent cancelled, forfeited, exchanged,
surrendered or terminated be available for future Awards granted under the Plan
as if said Award had never been granted.

                  (c) RECAPITALIZATION. If the outstanding shares of Common
Stock are increased or decreased or changed into or exchanged for a different
number or kind of shares or other securities of Odimo Incorporated by reason of
any recapitalization, reclassification, reorganization, stock split, reverse
split, combination of shares, exchange of shares, stock dividend or other
distribution payable in capital stock of Odimo Incorporated or other increase or
decrease in such shares effected without receipt of consideration by Odimo
Incorporated occurring after the Effective Date, an appropriate and
proportionate adjustment shall be made by the Committee (i) in the aggregate
number and kind of shares of Common Stock available under the Plan; (ii) in the
number and kind of shares of Common Stock issuable upon exercise (or vesting) of
outstanding Awards granted under the Plan; and (iii) in the Exercise Price per
share of outstanding Options granted under the Plan. No fractional shares of
Common Stock or units of other securities shall be issued pursuant to any such
adjustment under this Section 5(c), and any fractions resulting from any such
adjustment shall be eliminated in each case by rounding downward to the nearest
whole share or unit. Any adjustments made under this Section 5(c) with respect
to any Incentive Stock Options must be made in accordance with Code Section 424.

         6. OPTIONS

                  (a) GRANT OF OPTIONS. Subject to the terms and conditions of
the Plan, the Committee may grant to Eligible Individuals Options to purchase
such number of shares of Common Stock on such terms and conditions as the
Committee may determine. Each grant of an Option must satisfy the requirements
set forth in this Section. No Option may be exercised until the occurrence of a
Realization Event.

                  (b) TYPE OF OPTIONS. Each Option granted under the Plan may be
designated by the Committee, in its sole discretion, as either (i) an Incentive
Stock Option, or (ii) a Non-qualified Stock Option. Options designated as
Incentive Stock Options that fail to continue to meet the requirements of Code
Section 422 shall be re-designated as Non-qualified Stock Options automatically
on the date of such failure to continue to meet such requirements without
further action by the Committee. In the absence of any designation, Options
granted under the Plan will be deemed to be Non-qualified Stock Options.

                  (c) EXERCISE PRICE. Subject to the limitations set forth in
the Plan relating to Incentive Stock Options, the Exercise Price of an Option
shall be fixed by the Committee and stated in the respective Award Agreement,
provided that the Exercise Price may not be less than Fair Market Value of the
Common Stock, or if greater, the par value of the Common Stock, as of the Grant
Date.

                                       3
<PAGE>

                  (d) LIMITATION ON OPTION PERIOD. Subject to the limitations
set forth in the Plan relating to Incentive Stock Options, Options granted under
the Plan and all rights to purchase Common Stock thereunder shall terminate no
later than the tenth anniversary of the Grant Date of such Options, or on such
earlier date as may be stated in the Award Agreement relating to such Option. In
the case of Options expiring prior to the tenth anniversary of the Grant Date,
the Committee may in its discretion, at any time prior to the expiration or
termination of said Options, extend the term of any such Options for such
additional period as it may determine, but in no event beyond the tenth
anniversary of the Grant Date thereof.

                  (e) LIMITATIONS ON INCENTIVE STOCK OPTIONS. Notwithstanding
any other provisions of the Plan, the following provisions shall apply with
respect to Incentive Stock Options granted pursuant to the Plan.

                           (i) LIMITATION ON GRANTS. Incentive Stock Options may
         only be granted to Section 424 Employees. The aggregate Fair Market
         Value (determined at the time such Incentive Stock Option is granted)
         of the shares of Common Stock for which any individual may have
         Incentive Stock Options which first become vested and exercisable in
         any calendar year (under all incentive stock option plans of the
         Company) shall not exceed $100,000. Options granted to such individual
         in excess of the $100,000 limitation, and any Options issued
         subsequently which first become vested and exercisable in the same
         calendar year, shall be treated as Non-qualified Stock Options.

                           (ii) MINIMUM EXERCISE PRICE. In no event may the
         Exercise Price of an Incentive Stock Option be less than 100% of the
         aggregate Fair Market Value of the Common Stock as of the Grant Date.

                           (iii) TEN PERCENT STOCKHOLDER. Notwithstanding any
         other provision of the Plan to the contrary, in the case of Incentive
         Stock Options granted to a Section 424 Employee who, at the time the
         Option is granted, owns (after application of the rules set forth in
         Code Section 424(d)) stock possessing more than ten percent of the
         total combined voting power of all classes of stock of Odimo
         Incorporated, such Incentive Stock Options (i) must have an Exercise
         Price that is at least 110% of the aggregate Fair Market Value of the
         Common Stock as of the Grant Date, and (ii) must not be exercisable
         after the fifth anniversary of the Grant Date.

                  (f) VESTING SCHEDULE AND CONDITIONS. No Options may be
exercised prior to the satisfaction of the conditions and vesting schedule
provided for in the Award Agreement relating thereto. Unless otherwise provided
in the applicable Award Agreement, Options will vest and become exercisable on
each anniversary of the Grant Date in equal annual installments over the four
(4) years following the Grant Date of the Option.

                  (g) NO EXERCISE PRIOR TO CERTAIN EVENTS. No Option shall be
exercisable until the earlier of (i) a Realization Event, or (ii) nine and
one-half (9-1/2) years from the date Option was granted.

                  (h) EXERCISE. When the conditions to the exercise of an Option
have been satisfied, the Participant may exercise the Option only in accordance
with the following provisions. The Participant shall deliver to Odimo
Incorporated a written notice stating that the Participant is exercising the
Option and specifying the number of shares of Common Stock which are to be
purchased pursuant to the Option, and such notice shall be accompanied by
payment in full of the aggregate Exercise Price of the shares of Common Stock
for which the Option is being exercised, by one or more of the methods provided
for in the Plan. Said notice must be delivered to Odimo Incorporated at its
principal office and addressed to the attention of Odimo Incorporated's Chief
Financial Officer. The minimum number of shares of Common Stock with respect to
which an Option may be exercised, in whole or in part, at any time shall be the

                                       4
<PAGE>

lesser of 100 shares or the maximum number of shares available for purchase
under the Option at the time of exercise. An attempt to exercise any Option
granted hereunder other than as set forth in the Plan shall be invalid and of no
force and effect.

                  (i) PAYMENT. Payment of the Exercise Price for the shares of
Common Stock purchased pursuant to the exercise of an Option shall be made by
one of the following methods:

                           (i) by cash, certified or cashier's check, bank draft
         or money order; or

                           (ii) through the delivery to Odimo Incorporated of
         shares of Common Stock which have been previously owned by the
         Participant for the requisite period necessary to avoid a charge to
         Odimo Incorporated's earnings for financial reporting purposes; such
         shares shall be valued, for purposes of determining the extent to which
         the Exercise Price has been paid thereby, at their Fair Market Value on
         the date of exercise; without limiting the foregoing, the Committee may
         require the Participant to furnish an opinion of counsel acceptable to
         the Committee to the effect that such delivery would not result in
         Odimo Incorporated incurring any liability under Section 16(b) of the
         Exchange Act.

         Notwithstanding the foregoing, the Committee may, in its sole and
absolute discretion and to the extent permitted by applicable law, permit such
payment to be made by one of the following methods or in any combination thereof
as it may determine: (i) by the delivery of a promissory note of the Participant
to Odimo Incorporated on such terms as the Committee shall specify in its sole
and absolute discretion; (ii) through a "cashless exercise sale and remittance
procedure" pursuant to which the Participant shall concurrently provide
irrevocable instructions (1) to a brokerage firm approved by the Committee to
effect the immediate sale of the purchased shares and remit to Odimo
Incorporated, out of the sale proceeds available on the settlement date,
sufficient funds to cover the aggregate Exercise Price payable for the purchased
shares plus all applicable federal, state and local income, employment, excise
and other taxes required to be withheld by the Company by reason of such
exercise, and (2) to Odimo Incorporated to deliver the certificates for the
purchased shares directly to such brokerage firm in order to complete the sale;
or (iii) any other method as may be permitted by the Committee.

                  (j) TERMINATION OF EMPLOYMENT, RETIREMENT, DISABILITY, OR
DEATH. Unless otherwise provided in an Award Agreement, upon the termination of
the employment or other service of a Participant with the Company for any
reason, all of the Participant's outstanding Options (whether vested or
unvested) shall be subject to the rules of this paragraph. Upon such
termination, the Participant's unvested Options shall expire. Notwithstanding
the foregoing, the Committee may provide, in its sole and absolute discretion,
that following the termination of employment or service of a Participant with
the Company for any reason other than for Cause, a Participant or the
Participant's estate, devisee or heir at law (whichever is applicable) may
exercise an Option (whether vested or unvested), in whole or in part, at any
time subsequent to such termination of employment or service and prior to
termination of the Option pursuant to its terms. Unless otherwise determined by
the Committee, temporary absence from employment because of illness, vacation,
approved leaves of absence or military service shall not constitute a
termination of employment or service.

                           (i) TERMINATION FOR REASON OTHER THAN CAUSE,
         DISABILITY, RETIREMENT OR DEATH. If a Participant's termination of
         employment is for any reason other than Cause, Disability, Retirement
         or death, any Option held by such Participant, may be exercised, to the
         extent exercisable at termination, by the Participant at any time
         within a period not to exceed thirty (30) days from the date of such
         termination, and prior to the termination of the Option pursuant to its
         terms.

                                       5
<PAGE>

                           (ii) DISABILITY. If a Participant's termination of
         employment or service with the Company is by reason of a Disability of
         such Participant, the Participant shall have the right at any time
         within a period not to exceed one (1) year after such termination and
         prior to termination of the Option pursuant to its terms, to exercise,
         in whole or in part, any vested portion of the Option held by such
         Participant at the date of such termination; PROVIDED, HOWEVER, that if
         the Participant dies within such period, any vested Option held by such
         Participant upon death shall be exercisable by the Participant's
         estate, devisee or heir at law (whichever is applicable) for a period
         not to exceed one (1) year after the Participant's death and prior to
         the termination of the Option pursuant to its terms.

                           (iii) TERMINATION BY REASON OF RETIREMENT. If a
         Participant's termination of employment or service with the Company is
         by reason of Retirement, the Participant shall have the right at any
         time within a period not to exceed ninety (90) days from the date of
         such termination, and prior to the termination of the Option pursuant
         to its terms to exercise, in whole or in part, any vested portion of
         the Option held by such Participant at the date of such termination;
         PROVIDED, HOWEVER, that, if the Participant dies within such exercise
         period, any vested Option held by such Participant upon death shall be
         exercisable by the Participant's estate, devisee or heir at law
         (whichever is applicable) for a period not to exceed one (1) year after
         the Participant's death and prior to the termination of the Option
         pursuant to its terms.

                           (iv) DEATH. If a Participant dies while in the
         employment or service of the Company, the Participant's estate or the
         devisee named in the Participant's valid last will and testament or the
         Participant's heir at law who inherits the Option has the right, at any
         time within a period not to exceed one (1) year after the date of such
         Participant's death and prior to termination of the Option pursuant to
         its terms, to exercise, in whole or in part, any portion of the vested
         Option held by such Participant at the date of such Participant's
         death.

                           (v) OTHER TERMINATION. In the event the termination
         is for Cause or is a voluntary termination by the Participant within
         ninety (90) days after occurrence of an event which would be grounds
         for termination of employment by the Company for Cause (without regard
         to any notice or cure period requirement), any Option held by the
         Participant at the time of the termination for Cause or the occurrence
         of the event which would be grounds for termination of employment by
         the Company for Cause, as the case may be, shall be deemed to have
         terminated and expired upon such termination or upon such occurrence of
         the event which would be grounds for termination of employment by the
         Company for Cause.

         7. STOCK APPRECIATION RIGHTS

                  (a) GRANT OF STOCK APPRECIATION RIGHTS. Subject to the terms
and conditions of the Plan, the Committee may grant to such Eligible Individuals
as the Committee may determine, Stock Appreciation Rights, in such amounts, as
the Committee shall determine in its sole and absolute discretion. Stock
Appreciation Rights may be granted in tandem with an Option, or may be granted
on a freestanding basis, not related to any Option. Each grant of a Stock
Appreciation Right shall satisfy the requirements as set forth in this Section.

                  (b) TERMS AND CONDITIONS OF STOCK APPRECIATION RIGHTS. Unless
otherwise provided in an Award Agreement, the terms and conditions (including,
without limitation, the exercise period of the Stock Appreciation Right, the
vesting schedule applicable thereto and the impact of any termination of service
on the Participant's rights with respect to the Stock Appreciation Right)
applicable with respect to (i) Stock Appreciation Rights granted in tandem with
an Option shall be substantially identical (to the extent possible taking into
account the differences related to the character of the Stock Appreciation
Right) to the terms and conditions applicable to the tandem Options, and (ii)
freestanding Stock

                                       6
<PAGE>

Appreciation Rights shall be substantially identical (to the extent possible
taking into account the differences related to the character of the Stock
Appreciation Right) to the terms and conditions that would have been applicable
under Section 6 above were the grant of the Stock Appreciation Rights a grant of
an Option. Notwithstanding anything to the contrary, the Committee may, in its
sole and absolute discretion, designate a Stock Appreciation Right as a limited
Stock Appreciation Right that shall be exercisable only upon the occurrence of
certain events including but not limited to a Change in Control of Odimo
Incorporated.

                  (c) EXERCISE OF STOCK APPRECIATION RIGHTS. Stock Appreciation
Rights (regardless of whether free-standing or tandem) shall be exercised by a
Participant only by written notice delivered to the Chief Financial Officer of
Odimo Incorporated, specifying the number of shares of Common Stock with respect
to which the Stock Appreciation Right is being exercised. Tandem Stock
Appreciation Rights may only be exercised upon the surrender of the right to
exercise the related Option for an equivalent number of shares of Common Stock
and may be exercised only with respect to the shares of Common Stock for which
the related Option is then exercisable. Upon the exercise of an Option granted
in connection with a Stock Appreciation Right, the related Stock Appreciation
Right shall be canceled to the extent of the number of shares of Common Stock to
which the Option was exercised.

                  (d) PAYMENT OF STOCK APPRECIATION RIGHT. Unless otherwise
provided in an Award Agreement, upon exercise of a Stock Appreciation Right, the
Participant or Participant's estate, devisee or heir at law (whichever is
applicable) shall be entitled to receive payment, in cash, in shares of Common
Stock, or in a combination thereof, as determined by the Committee in its sole
and absolute discretion. The amount of such payment shall be determined by
multiplying the excess, if any, of the Fair Market Value of a share of Common
Stock on the date of exercise over the Fair Market Value of a share of Common
Stock on the Grant Date, by the number of shares of Common Stock with respect to
which the Stock Appreciation Rights are then being exercised. Notwithstanding
the foregoing, the Company may limit in any manner the amount payable with
respect to a Stock Appreciation Right by including such limitation in the Award
Agreement.

         8. RESTRICTED STOCK AND RESTRICTED STOCK UNITS

                  (a) GRANT OF RESTRICTED STOCK AND RESTRICTED STOCK UNITS.
Subject to the terms and conditions of the Plan, the Committee may grant to such
Eligible Individuals as the Committee may determine, Restricted Stock or
Restricted Stock Units, in such amounts, as the Committee shall determine in its
sole and absolute discretion. Each grant of Restricted Stock or Restricted Stock
Units shall satisfy the requirements as set forth in this Section.

                  (b) RESTRICTIONS. The Committee shall impose such restrictions
on any Restricted Stock or Restricted Stock Units granted pursuant to the Plan
as it may deem advisable including, without limitation; time based vesting
restrictions, or the attainment of Performance Goals. Unless otherwise provided
in the applicable Award Agreement, Restricted Stock and Restricted Stock Units
will vest and become exercisable on each anniversary of the Grant Date in equal
annual installments over the three (3) years following the Grant Date of the
Restricted Stock or Restricted Stock Units. Shares of Restricted Stock or
Restricted Stock Units subject to the attainment of Performance Goals will be
released from restrictions only after the attainment of such Performance Goals
has been certified by the Committee in accordance with Section 9(c).

                  (c) CERTIFICATES AND CERTIFICATE LEGEND. With respect to a
grant of Restricted Stock, the Company may issue a certificate evidencing such
Restricted Stock to the Participant or issue and hold such shares of Restricted
Stock for the benefit of the Participant until the applicable restrictions
expire. The Company may legend the certificate representing Restricted Stock to
give appropriate notice of such

                                       7
<PAGE>

restrictions. In addition to any such legends, each certificate representing
shares of Restricted Stock granted pursuant to the Plan shall bear the following
legend:

                  "The sale or other transfer of the shares of stock represented
                  by this certificate, whether voluntary, involuntary, or by
                  operation of law, are subject to certain terms, conditions,
                  and restrictions on transfer as set forth in the Amended and
                  Restated Odimo Incorporated Stock Incentive Plan, and in an
                  Agreement entered into by and between the registered owner of
                  such shares and the Company, dated _____________. A copy of
                  the Plan and the Award Agreement may be obtained from the
                  Secretary of the Company."

                  (d) REMOVAL OF RESTRICTIONS. Except as otherwise provided in
the Plan, shares of Restricted Stock shall, subject to any applicable federal or
state securities law, become freely transferable by the Participant upon the
lapse of the applicable restrictions. Once the shares of Restricted Stock are
released from the restrictions, the Participant shall be entitled to have the
legend required by paragraph (c) above removed from the share certificate
evidencing such Restricted Stock and the Company shall pay or distribute to the
Participant all dividends and distributions held in escrow by the Company with
respect to such Restricted Stock. Upon the lapse of the applicable restrictions
with respect to any Restricted Stock Units, Odimo Incorporated shall deliver to
the Participant, one share of Common Stock for each Restricted Stock Unit and
any Dividend Equivalents credited with respect to such Restricted Stock Units,
if any. Unless otherwise provided in an Award Agreement, the Committee may, in
its sole discretion, elect to pay cash or part cash and part Common Stock in
lieu of delivering only Common Stock for Restricted Stock Units. If a cash
payment is made in lieu of delivering Common Stock, the amount of such cash
payment for each share of Common Stock to which a Participant is entitled shall
be equal to the Fair Market Value of the Common Stock on the date on which the
applicable restrictions lapsed with respect to the related Restricted Stock Unit
and any Dividend Equivalents credited with respect to such Restricted Stock
Units, if any.

                  (e) STOCKHOLDER RIGHTS. Until the expiration of all applicable
restrictions, the Restricted Stock shall be treated as outstanding, the
Participant holding shares of Restricted Stock may exercise full voting rights
with respect to such shares and shall be entitled to receive all dividends and
other distributions paid with respect to such shares while they are so held. If
any such dividends or distributions are paid in shares of Common Stock, such
shares shall be subject to the same restrictions on transferability and
forfeitability as the shares of Restricted Stock with respect to which they were
paid. Notwithstanding anything to the contrary, at the discretion of the
Committee, all such dividend and distributions may be held in escrow by the
Company until all restrictions on the respective Restricted Stock have lapsed. A
Participant shall not have any right with respect to Restricted Stock Units
granted under the Plan to vote on any matter submitted to Odimo Incorporated's
stockholders until the shares of Common Stock attributable to such Restricted
Stock Units have been issued.

                  (f) TERMINATION OF SERVICE. Unless otherwise provided in a
Award Agreement, if a Participant's employment or service with the Company
terminates for any reason, all nonvested shares of Restricted Stock held by the
Participant and any dividends or distributions held in escrow by Odimo
Incorporated with respect to such Restricted Stock shall be forfeited
immediately and returned to the Company, and all nonvested Restricted Stock
Units and related Dividend Equivalents shall be forfeited. Notwithstanding this
paragraph, all grants of Restricted Stock or Restricted Stock Units that vest
solely upon the attainment of Performance Goals shall be treated pursuant to the
terms and conditions that would have been applicable under Section 9(d) as if
such grants of Restricted Stock or Restricted Stock Units were Awards of
Performance Shares or Performance Units.

                                       8
<PAGE>

         9. PERFORMANCE SHARES AND PERFORMANCE UNITS

                  (a) GRANT OF PERFORMANCE SHARES AND PERFORMANCE UNITS. Subject
to the terms and conditions of the Plan, the Committee may grant to such
Eligible Individuals as the Committee may determine, Performance Shares and
Performance Units, in such amounts, as the Committee shall determine in its sole
and absolute discretion. Each grant of a Performance Share or a Performance Unit
shall satisfy the requirements as set forth in this Section.

                  (b) TERMS AND CONDITIONS OF PERFORMANCE SHARES AND PERFORMANCE
UNITS. The applicable Award Agreement shall set forth (i) the number of
Performance Shares or the dollar value of Performance Units granted to the
Participant; (ii) the Performance Period and Performance Goals with respect to
each such Award; (iii) the threshold, target and maximum shares of Common Stock
or dollar values of each Performance Share or Performance Unit and corresponding
Performance Goals, and (iv) any other terms and conditions as the Committee
determines in its sole and absolute discretion. The Committee shall establish,
in its sole and absolute discretion, the Performance Goals for the applicable
Performance Period for each Performance Share or Performance Unit granted
hereunder. Performance Goals for different Participants and for different grants
of Performance Shares and Performance Units need not be identical.

                  (c) DETERMINATION AND PAYMENT OF PERFORMANCE UNITS OR
PERFORMANCE SHARES EARNED. As soon as practicable after the end of a Performance
Period, the Committee shall determine the extent to which Performance Shares or
Performance Units have been earned on the basis of the Company's actual
performance in relation to the established Performance Goals as set forth in the
applicable Award Agreement and shall certify these results in writing. As soon
as practicable after the Committee has determined that an amount is payable or
should be distributed with respect to a Performance Share or a Performance Unit,
the Committee shall cause the amount of such Award to be paid or distributed to
the Participant or the Participant's estate, devisee or heir at law (whichever
is applicable). Unless otherwise provided in an Award Agreement, the Committee
shall determine in its sole and absolute discretion whether payment with respect
to the Performance Share or Performance Unit shall be made in cash, in shares of
Common Stock, or in a combination thereof. For purposes of making payment or a
distribution with respect to a Performance Share or Performance Unit, the cash
equivalent of a share of Common Stock shall be determined by the Fair Market
Value of the Common Stock on the day the Committee designates the Performance
Shares or Performance Units to be payable.

                  (d) TERMINATION OF EMPLOYMENT. Unless otherwise provided in an
Award Agreement, if a Participant's employment or service with the Company
terminates for any reason, all of the Participant's outstanding Performance
Shares and Performance Units shall be subject to the rules of this Section.

                           (i) TERMINATION FOR REASON OTHER THAN RETIREMENT,
         DEATH, OR DISABILITY. If a Participant's employment or service with the
         Company terminates prior to the expiration of a Performance Period with
         respect to any Performance Units or Performance Shares held by such
         Participant for any reason other than Retirement, death, or Disability
         the outstanding Performance Units or Performance Shares held by such
         Participant for which the Performance Period has not yet expired shall
         terminate upon such termination and the Participant shall have no
         further rights pursuant to such Performance Units or Performance
         Shares.

                           (ii) TERMINATION OF EMPLOYMENT FOR RETIREMENT, DEATH,
         OR DISABILITY. If a Participant's employment or service with the
         Company terminates by reason of the Participant's Retirement, death or
         Disability prior to the end of a Performance Period , the Participant,
         or the Participant's estate, devisee or heir at law (whichever is
         applicable) shall be entitled to a payment of

                                       9
<PAGE>

         the Participant's outstanding Performance Units and Performance Shares
         at the end of the applicable Performance Period, pursuant to the terms
         of the Plan and the Participant's Award Agreement; PROVIDED, HOWEVER,
         that the Participant shall be deemed to have earned only that
         proportion (to the nearest whole unit or share) of the Performance
         Units or Performance Shares granted to the Participant under such Award
         as the number of months of the Performance Period which have elapsed
         since the first day of the Performance Period for which the Award was
         granted to the end of the month in which the Participant's termination
         of employment or service, bears to the total number of months in the
         Performance Period, subject to the attainment of the Performance Goals
         associated with the Award as certified by the Committee. The right to
         receive any remaining Performance Units or Performance Shares shall be
         canceled and forfeited.

         10. STOCK AWARDS

         Subject to the terms and conditions of the Plan, the Committee may
grant to such Eligible Individuals as the Committee may determine, shares of
Common Stock, in such amounts, as the Committee shall determine in its sole and
absolute discretion. Such Common Stock may be issued in satisfaction of awards
granted under any other plan sponsored by the Company or compensation payable to
an Eligible Individual. Grants of Common Stock made pursuant to this Section may
include the issuance of Common Stock to a Non-Employee Director in settlement of
director fees payable to such director that were previously deferred under the
Deferred Compensation Plan.

         11. AWARD GRANTS TO NON-EMPLOYEE DIRECTORS

                  (a) GRANTS SUBJECT TO AWARD AGREEMENTS. All Non-Employee
Directors shall be eligible to receive Awards pursuant to the terms of this
Plan.

                  (b) TERMINATION. Any Awards held by a Non-Employee Director
shall be subject to the following provisions upon the termination of such
Non-Employee Director's service with the Company.

                           (i) TERMINATION OF DIRECTORSHIP FOR REASON OTHER THAN
CAUSE, DISABILITY, OR DEATH. If a Non-Employee Director's directorship
terminates for any reason other than Cause, Disability, or death, the
Non-Employee Director or the Non-Employee Director's estate, devisee or heir at
law (whichever is applicable) shall have the right at any time within a period
not to exceed three (3) years from the date of such termination, and prior to
the termination of the Options pursuant to their terms to exercise, in whole or
in part, any vested portion of the Options held by such Non-Employee Director at
the date of such termination. Upon such termination, the Non-Employee Director's
unvested Options shall expire, except as otherwise provided by the Committee.

                           (ii) TERMINATION OF DIRECTORSHIP FOR CAUSE. Upon a
Non-Employee Director's removal, failure to stand for reelection or failure to
be re-nominated for Cause, or if the Company obtains information after a
Non-Employee Director's directorship terminates that such Non-Employee Director
had engaged in conduct that would have justified removal for Cause during the
Non-Employee Director's directorship, all outstanding Options held by such
Non-Employee Director shall expire immediately and the Non-Employee Director or
the Non-Employee Director's estate, devisee or heir at law (whichever is
applicable) shall have no further right to purchase shares of Common Stock
pursuant to such Options.

                           (iii) DEATH. If a Non-Employee Director's
directorship terminates by reason of such director's death, all nonvested
Options held by such director shall vest and become fully exercisable and the
Non-Employee Director's estate, devisee or heir at law (whichever is applicable)
shall have

                                       10
<PAGE>

         the right at any time within a period not to exceed three (3) years
         from the date of the director's death, and prior to the termination of
         the Options pursuant to their terms to exercise, in whole or in part,
         any vested portion of the Options held by such Non-Employee Director
         upon death.

         12. DEFERRAL OF AWARDS

         The Committee may from time to time establish procedures pursuant to
which a Participant may elect to defer, until a time or times later than the
exercise of an Award, receipt of all or a portion of the shares of Common Stock
subject to such Award and/or to receive cash at such later time or times in lieu
of such deferred shares of Common Stock, all on such terms and conditions as the
Committee shall determine. If any such deferrals are permitted, then
notwithstanding anything to the contrary herein, a Participant who elects such
deferral shall not have any rights as a stockholder with respect to deferred
shares of Common Stock unless and until shares of Common Stock are actually
delivered to the Participant with respect thereto, except to the extent
otherwise determined by the Committee.

         13. CHANGE IN CONTROL AND OTHER CORPORATE EVENTS

                  (a) CHANGE IN CONTROL. Unless otherwise provided in an Award
Agreement, in the event of a Change in Control, the Committee may, in its sole
and absolute discretion, provide on a case by case basis (i) that some or all
outstanding Awards may become immediately exercisable or vested, without regard
to any limitation imposed pursuant to this Plan, (ii) that all Awards shall
terminate, provided however, that Participants shall have the right for a
reasonable period as the Committee in its sole discretion shall determine and
designate, to exercise any vested Awards in whole or in part, subject to any
terms and conditions as the Committee shall establish, (iii) that all Awards
shall be honored, assumed or substituted for by new rights (the "Alternative
Awards") granted by the Participants' employer immediately following the Change
in Control (provided that such Alternative Awards must have economic value
substantially equivalent to the Awards at the time of the Change in Control), or
(iv) that any or all Awards shall be purchased by the Company without the
consent of the Participants, based on such terms and conditions as the Committee
shall determine which shall be communicated to the Participants, provided that
any such purchases by the Company must be must made for consideration having
economic value substantially equivalent to the Awards at the time of the Change
in Control. With respect any Awards subject to performance-based vesting which
become vested upon a Change in Control, all Performance Goals shall be deemed
satisfied as of the date of the Change in Control.

                  (b) CHANGE IN STATUS OF AFFILIATES. Unless otherwise provided
in an Award Agreement or otherwise determined by the Committee, in the event
that an entity which was previously a part of the Company is no longer a part of
the Company, as determined by the Committee in its sole discretion, the
employment or other services of a Participant employed by such entity may be
treated in the sole discretion of the Committee as terminated if such
Participant is not employed by the Company immediately after such event.

         14. REQUIREMENTS OF LAW

                  (a) STOCKHOLDER APPROVAL. Notwithstanding anything to the
contrary herein, no Awards shall be made pursuant to the Plan prior to the date
on which the Plan is approved by the stockholders of Odimo Incorporated in
accordance with its Bylaws and the laws of the State of Delaware and the rules
and regulations of the securities exchange on which the Common Stock is traded.

                  (b) VIOLATIONS OF LAW. The Company shall not be required to
sell or issue any shares of Common Stock under any Award if the sale or issuance
of such shares would constitute a violation by the individual exercising the
Award, the Participant or the Company of any provisions of any law or

                                       11
<PAGE>

regulation of any governmental authority, including without limitation any
provisions of the Sarbanes-Oxley Act, and any other federal or state securities
laws or regulations. Any determination in this connection by the Committee shall
be final, binding, and conclusive. The Company shall not be obligated to take
any affirmative action in order to cause the exercise of an Award, the issuance
of shares pursuant thereto or the grant of an Award to comply with any law or
regulation of any governmental authority.

                  (c) REGISTRATION. At the time of any exercise or receipt of
any Award, the Company may, if it shall determine it necessary or desirable for
any reason, require the Participant (or Participant's heirs, legatees or legal
representative, as the case may be), as a condition to the exercise or grant
thereof, to deliver to the Company a written representation of present intention
to hold the shares for their own account as an investment and not with a view
to, or for sale in connection with, the distribution of such shares, except in
compliance with applicable federal and state securities laws with respect
thereto. In the event such representation is required to be delivered, an
appropriate legend may be placed upon each certificate delivered to the
Participant (or Participant's heirs, legatees or legal representative, as the
case may be) upon the Participant's exercise of part or all of the Award or
receipt of an Award and a stop transfer order may be placed with the transfer
agent. Each Award shall also be subject to the requirement that, if at any time
the Company determines, in its discretion, that the listing, registration or
qualification of the shares subject to the Award upon any securities exchange or
under any state or federal law, or the consent or approval of any governmental
regulatory body is necessary or desirable as a condition of or in connection
with, the issuance or purchase of the shares thereunder, the Award may not be
exercised in whole or in part and the restrictions on an Award may not be
removed unless such listing, registration, qualification, consent or approval
shall have been effected or obtained free of any conditions not acceptable to
The Company in its sole discretion. The Participant shall provide the Company
with any certificates, representations and information that the Company requests
and shall otherwise cooperate with the Company in obtaining any listing,
registration, qualification, exemption, consent or approval that the Company
deems necessary or appropriate. The Company shall not be obligated to take any
affirmative action in order to cause the exercisability or vesting of an Award,
to cause the exercise of an Award or the issuance of shares pursuant thereto, or
to cause the grant of Award to comply with any law or regulation of any
governmental authority.

                  (d) WITHHOLDING. The Committee may make such provisions and
take such steps as it may deem necessary or appropriate for the withholding of
any taxes that the Company is required by any law or regulation of any
governmental authority, whether federal, state or local, domestic or foreign, to
withhold in connection with the grant or exercise of an Award, or the removal of
restrictions on an Award including, but not limited to: (i) the withholding of
delivery of shares of Common Stock until the holder reimburses the Company for
the amount the Company is required to withhold with respect to such taxes; (ii)
the canceling of any number of shares of Common Stock issuable in an amount
sufficient to reimburse the Company for the amount it is required to so
withhold; (iii) withholding the amount due from any such person's wages or
compensation due to such person; or (iv) requiring the Participant to pay the
Company cash in the amount the Company is required to withhold with respect to
such taxes.

                  (e) GOVERNING LAW. The Plan shall be governed by, and
construed and enforced in accordance with, the laws of the State of Delaware.

         15. GENERAL PROVISIONS

                  (a) AWARD AGREEMENTS. All Awards granted pursuant to the Plan
shall be evidenced by an Award Agreement. Each Award Agreement shall specify the
terms and conditions of the Award granted and shall contain such provisions, as
the Committee shall deem appropriate. The terms of each Award Agreement need not
be identical for Eligible Individuals provided that all Award Agreements comply
with the terms of the Plan.

                                       12
<PAGE>

                  (b) PURCHASE PRICE. To the extent the purchase price of any
Award granted hereunder is less than par value of a share of Common Stock and
such purchase price is not permitted by applicable law, the per share purchase
price shall be equal to the par value of a share of Common Stock.

                  (c) ISSUANCE OF CERTIFICATES; STOCKHOLDER RIGHTS. Odimo
Incorporated shall deliver to the Participant a certificate evidencing the
Participant's ownership of shares of Common Stock issued pursuant to the
exercise of an Award as soon as administratively practicable after satisfaction
of all conditions relating to the issuance of such shares. A Participant shall
not have any of the rights of a stockholder with respect to such Common Stock
prior to satisfaction of all conditions relating to the issuance of such Common
Stock, and, except as expressly provided in the Plan, no adjustment shall be
made for dividends, distributions or other rights of any kind for which the
record date is prior to the date on which all such conditions have been
satisfied. The Committee in its absolute and sole discretion may credit a
Participant's Award with Dividend Equivalents with respect to any Awards. To the
extent that dividends and distributions relating to an Award are held in escrow
by the Company, or Dividend Equivalents are credited to an Award, a Participant
shall not be entitled to any interest on any such amounts. The Committee may not
grant Dividend Equivalents to an Award subject to performance-based vesting to
the extent the grant of such Dividend Equivalents would limit the Company's
deduction of the compensation payable under such Award for federal tax purposes
pursuant to Code Section 162(m).

                  (d) TRANSFERABILITY OF AWARDS. A Participant may not Transfer
an Award other than by will or the laws of descent and distribution; PROVIDED,
HOWEVER, that the provisions of this Section 15(d) shall not apply to any Common
Stock issued that is not subject to any transferability restrictions, and Common
Stock issued pursuant to an Award for which all restrictions have lapsed and
which are fully vested. Awards may be exercised during the Participant's
lifetime only by the Participant. No Award shall be liable for or subject to the
debts, contracts, or liabilities of any Participant, nor shall any Award be
subject to legal process or attachment for or against such person. Any purported
Transfer of an Award in contravention of the provisions of the Plan shall have
no force or effect and shall be null and void, and the purported transferee of
such Award shall not acquire any rights with respect to such Award.
Notwithstanding anything to the contrary, the Committee may in its sole and
absolute discretion permit the Transfer of an Award to a Participant's "family
member" as such term is defined in the Form S-8 Registration Statement under the
Securities Act of 1933, under such terms and conditions as specified by the
Committee. In such case, such Award shall be exercisable only by the transferee
approved of by the Committee. To the extent that the Committee permits the
Transfer of an Incentive Stock Option to a "family member", so that such Option
fails to continue to satisfy the requirements of an incentive stock option under
the Code such Option shall automatically be re-designated as a Non-Qualified
Stock Option.

                  (e) BUYOUT AND SETTLEMENT PROVISIONS. The Committee may at any
time on behalf of Odimo Incorporated offer to buy out any Awards previously
granted based on such terms and conditions as the Committee shall determine
which shall be communicated to the Participants at the time such offer is made.

                  (f) USE OF PROCEEDS. The proceeds received by Odimo
Incorporated from the sale of Common Stock pursuant to Awards granted under the
Plan shall constitute general funds of Odimo Incorporated.

                  (g) MODIFICATION OR SUBSTITUTION OF AN AWARD. Subject to the
terms and conditions of the Plan, the Committee may modify outstanding Awards.
Notwithstanding the following, no modification of an Award shall adversely
affect any rights or obligations of the Participant under the applicable Award
Agreement without the Participant's consent. The Committee in its sole and
absolute discretion may rescind, modify, or waive any vesting requirements or
other conditions applicable to an Award. Notwithstanding the foregoing, without
approval of the stockholders of Odimo Incorporated, an

                                       13
<PAGE>

Award may not be modified to reduce the exercise price thereof nor may an Award
at a lower price be substituted for a surrender of an Award, provided that (i)
the foregoing shall not apply to adjustments or substitutions in accordance with
Section 5 or Section 14, and (ii) if an Award is modified, extended or renewed
and thereby deemed to be in issuance of a new Award under the Code or the
applicable accounting rules, the exercise price of such Award may continue to be
the original Exercise Price even if less than Fair Market Value of the Common
Stock at the time of such modification, extension or renewal.

                  (h) AMENDMENT AND TERMINATION OF PLAN. The Board may, at any
time and from time to time, amend, suspend or terminate the Plan as to any
shares of Common Stock as to which Awards have not been granted; PROVIDED,
HOWEVER, that the approval by a majority of the votes present and entitled to
vote at a duly held meeting of the stockholders of Odimo Incorporated at which a
quorum representing a majority of all outstanding voting stock is, either in
person or by proxy, present and voting on the amendment, or by written consent
in accordance with applicable state law and the Certificate of Incorporation and
Bylaws of Odimo Incorporated shall be required for any amendment (i) that
changes the class of individuals eligible to receive Awards under the Plan, (ii)
that increases the maximum number of shares of Common Stock in the aggregate
that may be subject to Awards that are granted under the Plan (except as
permitted under Section 5 or Section 14 hereof), (iii) if approval of such
amendment is necessary to comply with federal or state law (including without
limitation Section 162(m) of the Code and Rule 16b-3 under the Exchange Act) or
with the rules of any stock exchange or automated quotation system on which the
Common Stock may be listed or traded, or (iv) if such amendment eliminates a
requirement provided herein that the stockholders of Odimo Incorporated must
approve an action to be undertaken under the Plan. Except as permitted under
Section 5 or Section 14 hereof, no amendment, suspension or termination of the
Plan shall, without the consent of the holder of an Award, alter or impair
rights or obligations under any Award theretofore granted under the Plan. Awards
granted prior to the termination of the Plan may extend beyond the date the Plan
is terminated and shall continue subject to the terms of the Plan as in effect
on the date the Plan is terminated.

                  (i) NOTIFICATION OF 83(B) ELECTION. If in connection with the
grant of any Award any Participant makes an election permitted under Code
Section 83(b), such Participant must notify the Company in writing of such
election within ten (10) days of filing such election with the Internal Revenue
Service.

                  (j) DETRIMENTAL ACTIVITY. All Awards shall be subject to
cancellation by the Committee if the Participant engages in any Detrimental
Activity. To the extent that a Participant engages in any Detrimental Activity
prior to, or during the one year period after, any exercise or vesting of an
Award but prior to a Change in Control, the Company shall be entitled to recover
from the Participant at any time within two (2) years after the exercise or
vesting of the Award but prior to a Change in Control, and the Participant shall
pay over to the Company with respect to any Award previously held by such
Participant (i) an amount equal to the excess of the Fair Market Value of the
Common Stock for which any Option was exercised over the Exercise Price paid
(regardless of the form by which payment was made) with respect to such Option;
(ii) any shares of Common Stock granted pursuant to any Award other than an
Option, and if such shares are not still owned by the Participant, the Fair
Market Value of such shares on the date they were issued, or if later, the date
all vesting restrictions were satisfied; and (iii) any cash or other property
(other than Common Stock) received by the Participant from the Company pursuant
to an Award.

                  (k) DISCLAIMER OF RIGHTS. No provision in the Plan, any Award
granted or any Award Agreement entered into pursuant to the Plan shall be
construed to confer upon any individual the right to remain in the employ of or
service with the Company or to interfere in any way with the right and authority
of the Company either to increase or decrease the compensation of any
individual, including any holder of an Award, at any time, or to terminate any
employment or other relationship between any

                                       14
<PAGE>

individual and the Company. The grant of an Award pursuant to the Plan shall not
affect or limit in any way the right or power of the Company to make
adjustments, reclassifications, reorganizations or changes of its capital or
business structure or to merge, consolidate, dissolve or liquidate, or to sell
or transfer all or any part of its business or assets.

                  (l) UNFUNDED STATUS OF PLAN. The Plan is intended to
constitute an "unfunded" plan for incentive and deferred compensation. With
respect to any payments as to which a Participant has a fixed and vested
interest but which are not yet made to such Participant by the Company, nothing
contained herein shall give any such Participant any rights that are greater
than those of a general creditor of the Company.

                  (m) NONEXCLUSIVITY OF PLAN. The adoption of the Plan shall not
be construed as creating any limitations upon the right and authority of the
Board to adopt such other incentive compensation arrangements (which
arrangements may be applicable either generally to a class or classes of
individuals or specifically to a particular individual or individuals) as the
Board in its discretion determines desirable.

                  (n) HEADINGS. The section headings in the Plan are for
convenience only; they form no part of the Plan and shall not affect its
interpretation.

                  (o) PRONOUNS. The use of any gender in the Plan shall be
deemed to include all genders, and the use of the singular shall be deemed to
include the plural and vice versa, wherever it appears appropriate from the
context.

                  (p) SUCCESSORS AND ASSIGNS. The Plan shall be binding on all
successors of the Company and all successors and permitted assigns of a
Participant, including, but not limited to, a Participant's estate, devisee, or
heir at law.

                  (q) SEVERABILITY. If any provision of the Plan or any Award
Agreement shall be determined to be illegal or unenforceable by any court of law
in any jurisdiction, the remaining provisions hereof and thereof shall be
severable and enforceable in such jurisdiction in accordance with their terms,
and all provisions shall remain enforceable in any other jurisdiction.

                  (r) NOTICES. Any communication or notice required or permitted
to be given under the Plan shall be in writing, and mailed by registered or
certified mail or delivered by hand, to Odimo Incorporated, to its principal
place of business, attention: Chief Financial Officer, and if to the holder of
an Award, to the address as appearing on the records of the Company.

                                       15
<PAGE>

                                   APPENDIX 1

                                   DEFINITIONS

         "Award" means any Common Stock, Option, Performance Share, Performance
Unit, Restricted Stock, Restricted Stock Unit, Stock Appreciation right or any
other award granted pursuant to the Plan.

         "Award Agreement" means a written agreement entered into by Odimo
Incorporated and a Participant setting forth the terms and conditions of the
grant of an Award to such Participant.

         "Board" means the board of directors of Odimo Incorporated.

         "Cause" means, with respect to a termination of employment or service
with the Company, a termination of employment or service due to a Participant's
dishonesty, fraud, insubordination, willful misconduct, refusal to perform
services (for any reason other than illness or incapacity) or materially
unsatisfactory performance of the Participant's duties for the Company;
PROVIDED, HOWEVER, that if the Participant and the Company have entered into an
employment agreement or consulting agreement which defines the term Cause, the
term Cause shall be defined in accordance with such agreement with respect to
any Award granted to the Participant on or after the effective date of the
respective employment or consulting agreement. The Committee shall determine in
its sole and absolute discretion whether Cause exists for purposes of the Plan.

         "Change in Control" shall be deemed to occur upon:

                  (a) any "person" as such term is used in Sections 13(d) and
14(d) of the Exchange Act (other than Odimo Incorporated, any trustee or other
fiduciary holding securities under any employee benefit plan of the Company, or
any the Company owned, directly or indirectly, by the stockholders of Odimo
Incorporated in substantially the same proportions as their ownership of common
stock of Odimo Incorporated), is or becomes the "beneficial owner" (as defined
in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of
Odimo Incorporated representing fifty percent (50%) or more of the combined
voting power of Odimo Incorporated's then outstanding securities;

                  (b) during any period of two (2) consecutive years,
individuals who at the beginning of such period constitute the Board, and any
new director (other than a director designated by a person who has entered into
an agreement with the Company to effect a transaction described in paragraph
(a), (c), or (d) of this section) whose election by the Board or nomination for
election by Odimo Incorporated's stockholders was approved by a vote of at least
two-thirds of the directors then still in office who either were directors at
the beginning of the two-year period or whose election or nomination for
election was previously so approved, cease for any reason to constitute at least
a majority of the Board;

                  (c) a merger, consolidation, reorganization, or other business
combination of the Odimo Incorporated with any other entity, other than a merger
or consolidation which would result in the voting securities of Odimo
Incorporated outstanding immediately prior thereto continuing to represent
(either by remaining outstanding or by being converted into voting securities of
the surviving entity) more than fifty percent (50%) of the combined voting power
of the voting securities of Odimo Incorporated or such surviving entity
outstanding immediately after such merger or consolidation; provided, however,
that a merger or consolidation effected to implement a recapitalization of Odimo
Incorporated (or similar transaction) in which no person acquires more than
fifty percent (50%) of the combined voting power of Odimo Incorporated's then
outstanding securities shall not constitute a Change in Control; or

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<PAGE>

                  (d) the stockholders of Odimo Incorporated approve a plan of
complete liquidation of Odimo Incorporated or the consummation of the sale or
disposition by Odimo Incorporated of all or substantially all of Odimo
Incorporated's assets other than (x) the sale or disposition of all or
substantially all of the assets of Odimo Incorporated to a person or persons who
beneficially own, directly or indirectly, at least fifty percent (50%) or more
of the combined voting power of the outstanding voting securities of Odimo
Incorporated at the time of the sale or (y) pursuant to a spin-off type
transaction, directly or indirectly, of such assets to the stockholders of Odimo
Incorporated.

         "Code" means the Internal Revenue Code of 1986, as amended, and the
regulations promulgated thereunder.

         "Committee" means a committee or sub-committee of the Board consisting
of two or more members of the Board, none of whom shall be an officer or other
salaried employee of the Company, and each of whom shall qualify in all respects
as a "non-employee director" as defined in Rule 16b-3 under the Exchange Act,
and as an "outside director" for purposes of Code Section 162(m). If no
Committee exists, the functions of the Committee will be exercised by the Board;
PROVIDED, HOWEVER, that a Committee shall be created prior to the grant of
Awards to a Covered Employee and that grants of Awards to a Covered Employee
shall be made only by such Committee. Not withstanding the foregoing, with
respect to the grant of Awards to non-employee directors, the Committee shall be
the Board.

         "Common Stock" means the common stock, $.01 par value per share, of
Odimo Incorporated.

         "The Company" means Odimo Incorporated and all entities whose financial
statements are required to be consolidated with the financial statements of
Odimo Incorporated pursuant to United States generally accepted accounting
principles and any other entity determined to be an affiliate as determined by
the Committee in its sole and absolute discretion.

         "Covered Employee" means "covered employee" as defined in Code Section
162(m)(3).

         "Covered Individual" means any current or former member of the
Committee, any current or former officer of the Company, or any individual
designated pursuant to Section 4(b).

         "Deferred Compensation Plan" means Odimo Incorporated Non-Employee
Director Deferred Compensation Plan or any other deferred compensation adopted
by the Company.

         "Detrimental Activity" shall mean (i) the disclosure to anyone outside
the Company, or the use in other than the Company's business, without written
authorization from the Company, of any confidential information or proprietary
information, relating to the business of the Company, acquired by a Participant
prior to a termination of the Participant's employment or service with the
Company; (ii) activity while employed or providing services that results, or if
known could result, in the termination of the Participant's employment or
service that is classified by the Company as a termination for Cause; (iii) any
attempt, directly or indirectly, to solicit, induce or hire (or the
identification for solicitation, inducement or hiring of) any non-clerical
employee of the Company to be employed by, or to perform services for, the
Participant or any person or entity with which the Participant is associated
(including, but not limited to, due to the Participant's employment by,
consultancy for, equity interest in, or creditor relationship with such person
or entity) or any person or entity from which the Participant receives direct or
indirect compensation or fees as a result of such solicitation, inducement or
hire (or the identification for solicitation, inducement or hire) without, in
all cases, written authorization from the Company; (iv) any attempt, directly or
indirectly, to solicit in a competitive manner any current or prospective
customer of the Company without, in all cases, written authorization from the
Company; (v) the Participant's Disparagement, or inducement of others to do so,
of the Company or their past and present officers, directors, employees or
products; (vi) without written authorization from the Company, the rendering of

                                      A-2
<PAGE>

services for any organization, or engaging, directly or indirectly, in any
business, which is competitive with the Company, or which organization or
business, or the rendering of services to such organization or business, is
otherwise prejudicial to or in conflict with the interests of the Company,
PROVIDED HOWEVER that competitive activities shall only be those competitive
with any business unit of the Company with regard to which the Participant
performed services at any time within the two (2) years prior to the termination
of the Participant's employment or service; or (vii) any other conduct or act
determined by the Committee, in its sole discretion, to be injurious,
detrimental or prejudicial to any interest of the Company. For purposes of
subparagraphs (i), (iii), (iv) and (vi) above, the Chief Executive Officer and
the General Counsel of the Company shall each have authority to provide the
Participant with written authorization to engage in the activities contemplated
thereby and no other person shall have authority to provide the Participant with
such authorization.

         "Disability" means a "permanent and total disability" within the
meaning of Code Section 22(e)(3); PROVIDED, HOWEVER, that if a Participant and
the Company have entered into an employment or consulting agreement which
defines the term Disability for purposes of such agreement, Disability shall be
defined pursuant to the definition in such agreement with respect to any Award
granted to the Participant on or after the effective date of the respective
employment or consulting agreement. The Committee shall determine in its sole
and absolute discretion whether a Disability exists for purposes of the Plan.

         "Disparagement" means making any comments or statements to the press,
the Company's employees or any individual or entity with whom the Company has a
business relationship which would adversely affect in any manner: (i) the
conduct of the business of the Company (including, without limitation, any
products or business plans or prospects), or (ii) the business reputation of the
Company or any of its products, or its past or present officers, directors or
employees.

         "Dividend Equivalents" means an amount equal to the cash dividends paid
by the Company upon one share of Common Stock subject to an Award granted to a
Participant under the Plan.

         "Effective Date" shall mean the date that the Plan was approved by the
stockholders of Odimo Incorporated in accordance with its Bylaws and the laws of
the State of Delaware or such later date as is provided in the resolutions
adopting the Plan.

         "Eligible Individual" means any employee, officer, director (employee
or non-employee director) or consultant of the Company to whom Awards are
granted in connection with an offer of future employment with the Company.

         "Exchange Act" means the Securities Exchange Act of 1934, as amended.

         "Exercise Price" means the purchase price of each share of Common Stock
subject to an Award.

         "Fair Market Value" means, unless otherwise required by the Code, as of
any date, the last sales price reported for the Common Stock on the applicable
date, (i) as reported by the national securities exchange in the United States
on which it is then traded, or (ii) if not traded on any such national
securities exchange, as quoted on an automated quotation system sponsored by the
National Association of Securities Dealers, Inc., or if the Common Stock shall
not have been reported or quoted on such date, on the first day prior thereto on
which the Common Stock was reported or quoted; PROVIDED, HOWEVER, that the
Committee may modify the definition of Fair Market Value to reflect any changes
in the trading practices of any exchange or automated system sponsored by the
National Association of Securities Dealers, Inc. on which the Common Stock is
listed or traded. For purposes of the grant of any Award, the applicable date
shall be the day prior to the date on which the Award is granted. If the Common
Stock is not readily traded on a national securities exchange or quoted on any
automated quotation system

                                      A-3
<PAGE>

sponsored by the National Association of Securities Dealers, Inc., the Fair
Market Value shall be determined in good faith by the Committee.

         "Grant Date" means the date on which the Committee approves the grant
of an Award or such later date as is specified by the Committee and set forth in
the applicable Award Agreement.

         "Incentive Stock Option" means an "incentive stock option" within the
meaning of Code Section 422.

         "Odimo Incorporated" means Odimo Incorporated, a Delaware corporation.

         "Non-Employee Director" means a director of Odimo Incorporated who is
not an active employee of the Company.

         "Non-qualified Stock Option" means an Option which is not an Incentive
Stock Option.

         "Option" means an option to purchase Common Stock granted pursuant to
Sections 6 or 11 of the Plan.

         "Participant" means any Eligible Individual who holds an Award under
the Plan and any of such individual's successors or permitted assigns.

         "Performance Goals" means the specified performance goals which have
been established by the Committee in connection with an Award. Performance Goals
will be based on one or more of the following criteria, as determined by the
Committee in its absolute and sole discretion: (i) the attainment of certain
target levels of, or a specified increase in, Odimo Incorporated's enterprise
value or value creation targets; (ii) the attainment of certain target levels
of, or a percentage increase in, Odimo Incorporated's after-tax or pre-tax
profits including, without limitation, that attributable to Odimo Incorporated's
continuing and/or other operations; (iii) the attainment of certain target
levels of, or a specified increase relating to, Odimo Incorporated's operational
cash flow or working capital, or a component thereof; (iv) the attainment of
certain target levels of, or a specified decrease relating to, Odimo
Incorporated's operational costs, or a component thereof (v) the attainment of a
certain level of reduction of, or other specified objectives with regard to
limiting the level of increase in all or a portion of bank debt or other of
Odimo Incorporated's long-term or short-term public or private debt or other
similar financial obligations of Odimo Incorporated, which may be calculated net
of cash balances and/or other offsets and adjustments as may be established by
the Committee; (vi) the attainment of a specified percentage increase in
earnings per share or earnings per share from Odimo Incorporated's continuing
operations; (vii) the attainment of certain target levels of, or a specified
percentage increase in, Odimo Incorporated's net sales, revenues, net income or
earnings before income tax or other exclusions; (viii) the attainment of certain
target levels of, or a specified increase in, Odimo Incorporated's return on
capital employed or return on invested capital; (ix) the attainment of certain
target levels of, or a percentage increase in, Odimo Incorporated's after-tax or
pre-tax return on stockholder equity; (x) the attainment of certain target
levels in the fair market value of Odimo Incorporated's Common Stock; (xi) the
growth in the value of an investment in the Common Stock assuming the
reinvestment of dividends; and (xii) the attainment of certain target levels of,
or a specified increase in, EBITDA (earnings before income tax, depreciation and
amortization). In addition, Performance Goals may be based upon the attainment
by a subsidiary, division or other operational unit of Odimo Incorporated of
specified levels of performance under one or more of the measures described
above. Further, the Performance Goals may be based upon the attainment by Odimo
Incorporated (or a subsidiary, division or other operational unit of Odimo
Incorporated) of specified levels of performance under one or more of the
foregoing measures relative to the performance of other corporations. To the
extent permitted under Code Section 162(m) of the Code (including, without
limitation, compliance with any requirements for stockholder approval), the
Committee may (i)

                                      A-4
<PAGE>

designate additional business criteria upon which the Performance Goals may be
based; (ii) modify, amend or adjust the business criteria described herein or
(iii) incorporate in the Performance Goals provisions regarding changes in
accounting methods, corporate transactions (including, without limitation,
dispositions or acquisitions) and similar events or circumstances. Performance
Goals may include a threshold level of performance below which no Award will be
earned, levels of performance at which an Award will become partially earned and
a level at which an Award will be fully earned.

         "Performance Period" means the period during which Performance Goals
must be achieved in connection with an Award granted under the Plan.

         "Performance Share" means a right to receive a fixed number of shares
of Common Stock, or the cash equivalent, which is contingent on the achievement
of certain Performance Goals during a Performance Period.

         "Performance Unit" means a right to receive a designated dollar value,
or shares of Common Stock of the equivalent value, which is contingent on the
achievement of Performance Goals during a Performance Period.

         "Person" shall mean any person, corporation, partnership, joint venture
or other entity or any group (as such term is defined for purposes of Section
13(d) of the Exchange Act), other than a Parent or Subsidiary.

         "Plan" means this Amended and Restated Odimo Incorporated Stock
Incentive Plan.

         "Realization Event" means the date of the earliest to occur of the
following: (a) a consolidation or merger of the Company in which the Company is
not the continuing or surviving entity or pursuant to which Common Stock would
be converted into cash, securities or other property, other than a merger of the
Company in which the holders of the Company's Common Stock and convertible
securities immediately prior to the merger have the same proportionate ownership
in the surviving entity immediately after the merger, (b) any sale, lease,
exchange or other transfer (in one transaction or a series of related
transactions) of all, or substantially all, of the assets of the Company, (c)
the stockholders of the Company shall approve any plan or proposal for
liquidation or dissolution of the Company, (d) the sale by the existing
stockholders of more than 50% of the issued and outstanding capital stock of the
Company to any other person who is not an affiliate (as such term is defined in
Rule 12b-2 under the Securities Exchange Act of 1934, as amended), either before
or after such sale, or otherwise in an arms-length transaction, or (e) the
completion of an offering of Common Stock of the Company to the public pursuant
to a registration statement under the Securities Act of 1933, as amended.

         "Restricted Stock" means Common Stock subject to certain restrictions,
as determined by the Committee, and granted pursuant to Section 8 hereunder.

         "Restricted Stock Unit" means the right to receive to receive a fixed
number of shares of Common Stock, or the cash equivalent, granted pursuant to
Section 8 hereunder.

         "Retirement" means a termination of employment of a Participant (other
than for Cause or within ninety (90) days after an event which would be grounds
for a termination of employment for Cause) who has attained (1) at least age
sixty-five (65); (2) at least age sixty-two (62) and performed ten (10) or more
years of service with the Company (or its predecessors); or (3) such earlier
date after age fifty-five (55) as approved by the Committee with regard to such
Participant.

         "Section 424 Employee" means an employee of Odimo Incorporated or any
"subsidiary corporation" or "parent corporation" as such terms are defined in
and in accordance with Code Section

                                      A-5
<PAGE>

424. The term "Section 424 Employee" also includes employees of a corporation
issuing or assuming any Options in a transaction to which Code Section 424(a)
applies.

         "Stock Appreciation Right" means the right to receive all or some
portion of the increase in value of a fixed number of shares of Common Stock
granted pursuant to Section 7 hereunder.

         "Transfer" means, as a noun, any direct or indirect, voluntary or
involuntary, exchange, sale, bequeath, pledge, mortgage, hypothecation,
encumbrance, distribution, transfer, gift, assignment or other disposition or
attempted disposition of, and, as a verb, directly or indirectly, voluntarily or
involuntarily, to exchange, sell, bequeath, pledge, mortgage, hypothecate,
encumber, distribute, transfer, give, assign or in any other manner whatsoever
dispose or attempt to dispose of.

                                      A-6

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