Document:

2010 Spotlight Long Term Incentive Plan

 Exhibit 10.1 
 COMCAST CORPORATION 
 2010 SPOTLIGHT LONG TERM INCENTIVE PLAN

 (AMENDED AND RESTATED, EFFECTIVE JANUARY 1, 2010) 

1. ADOPTION AND PURPOSE. Comcast Corporation, a Pennsylvania corporation, hereby amends and restates the Comcast Corporation Cable
Division Advertising/Sales Group Long Term Incentive Plan and renames the Plan the Comcast Corporation 2010 Spotlight Long Term Incentive Plan (the “Plan”). Except as otherwise provided in the Plan, the amendment, restatement and renaming
of the Plan shall be effective as of January 1, 2010. The Plan was originally effective as of January 1, 2003 and was most recently amended and restated effective January 1, 2007. The purpose of the Plan is to promote the ability of
the Company to retain and recruit advertising/sales executives and to enhance the growth and profitability of the Company by providing to such executives long-term cash bonus awards for continued employment and the attainment of performance
objectives pursuant to the Plan. 
 2. DEFINITIONS. Capitalized terms used herein will have the meanings defined in this
Paragraph 2. 
 a. “Accrued Bonuses” means, with respect to a specified Participant and a specified Award
Cycle, the sum of all bonuses accrued by that Participant with respect to all Plan Years within that Award Cycle, plus interest credited on such amounts in accordance with Paragraph 4(d). 

b. “Achievement Percentage” means, the actual Operating Cash Flow amount for the Combined Ad Sales Division for any Plan
Year divided by the Annual OCF Budget established by the Company for the Combined Ad Sales Division for the respective Plan Year. 
 c. “Ad Sales Expenses” means, with respect to any Plan Year, the expenses of the Combined Ad Sales Division for that year, as reflected in the Company’s operating results.

 d. “Ad Sales Revenues” means, with respect to any Plan Year, the revenues of the Combined Ad Sales Division
for that year, as reflected in the Company’s operating results. 
 e. “Affiliate” means, with respect to
any Person, any other person that, directly or indirectly, is in control of, is controlled by, or is under common control with, such Person. For purposes of this definition, the term “control,” including its correlative terms
“controlled by” and “under common control with,” mean, with respect to any Person, the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such Person, whether
through the ownership of voting securities, by contract or otherwise. 

 f. “Annual OCF Budget” means the operating cash flow budget target
established annually by the Company for the Combined Ad Sales Division. 
 g. “Award Cycle” means a period of
one or more Plan Years as determined by the Committee. An Award Cycle (the “Third Award Cycle”) shall begin as of January 1, 2010 and extend through December 31, 2011. Additional Award Cycles may be established until this Plan is
terminated and shall have a duration as determined by the Committee. 
 h. “Board” means the Board of Directors
of the Company. 
 i. “Cause” means (1) fraud; (2) misappropriation; (3) embezzlement;
(4) gross negligence in the performance of duties; (5) self-dealing; (6) dishonesty; (7) misrepresentation; (8) conviction of a felony; (9) material violation of any Company policy; (10) material violation of the
Company’s Code of Ethics and Business Conduct or, (11) in the case of an employee of a Company who is a party to an employment agreement with a Company, material breach of such agreement; provided that as to items (9), (10) and
(11), if capable of being cured, such event or condition remains uncured following 30 days written notice thereof. 
 j.
“Change of Control” means any transaction or series of transactions as a result of which any Person who was a Third Party immediately before such transaction or series of transactions owns then-outstanding securities of the Company
such that such Person has the ability to direct the management of the Company, as determined by the Board in its discretion. The Board may also determine that a Change of Control shall occur upon the completion of one or more proposed transactions.
The Board’s determination shall be final and binding. 
 k. “Combined Ad Sales Division” means all the
advertising sales divisions or activities reporting to the President—Advertising Sales of the Cable Division, including the activities of the Southern, NorthCentral, East and West advertising sales divisions, Strata Marketing, Inc, Hits Sales
Rep Operations, Vehix and Ad Sales Division headquarters operating expenses. 
 l. “Committee” means the
Compensation Committee of the Board or other committee of the Board assigned by the Board to administer this Plan. 
 m.
“Company” means Comcast Corporation, including any successor thereto by merger, consolidation, acquisition of all or substantially all the assets thereof, or otherwise. 

n. “Disability” means a condition entitling a Participant to benefits under the Company-sponsored long-term disability
plan or program applicable to that Participant. 
 o. “Operating Cash Flow” means Ad Sales Revenues less Ad
Sales Expenses. For purposes of this calculation, Ad Sales actual and budgeted expenses for any Plan Year shall be reduced by costs associated with LTIP Accrued Bonuses and other costs associated

  

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with this Plan and included in Ad Sales Expenses. For each Plan Year, the Achievement Percentage will be determined by the Committee 

p. “Participant” means a key employee of the Combined Ad Sales Division of the Cable Division of the Company selected by
the Committee to participate in this Plan. 
 q. “Person” means an individual, a corporation, a partnership, an
association, a trust or any other entity or organization. 
 r. “Plan” means this Comcast Corporation 2010
Spotlight Long Term Incentive Plan (formerly known as the 2003 Cable Division Advertising/Sales Group Long Term Incentive Plan), as set forth herein and as amended from time to time. 

s. “Plan Year” means the calendar year. 
 t. “Retirement” means, with respect to a specified Participant, voluntary resignation with the consent of the Company after attaining age 55 and completing a 10 year period of continuous,
active employment with the Company and/or any Affiliate. 
 u. “Third Party” means any Person, together with
such Person’s Affiliates, provided that the term “Third Party” shall not include the Company or an Affiliate of the Company. 
 v. “Special Payment Event” means, with respect to a specified Participant, termination of employment due to death, Disability or Retirement. 

w. “Target Bonus” means the target bonus, as determined by the Committee. Unless otherwise determined by the Committee,
the term “Target Bonus” means: 
 (1) with respect to Class A Participants, $750,000; 

(2) with respect to Class B Participants, $425,000; 
 (3) with respect to Class C Participants, $200,000, $125,000, $100,000, $75,000, $50,000, $40,000, $25,000, $15,000, or such other amount as shall be determined by the Committee for each Plan Year, as
specified by the Committee in accordance with Paragraph 4(b). 
 3. ADMINISTRATION OF THE PLAN. 

a. In General. The Plan shall be administered by the Committee. The Committee shall have the power, from time to time, to:

 (1) select Participants; 
 (2) designate (or re-designate) the classification (and, if applicable within that classification, the Target Bonus) of each Participant, and add or eliminate classifications; 

 

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 (3) measure the achievement of the Annual OCF Budget for each Plan Year and make
adjustments to the measurement of the achievement of the Annual OCF Budget in accordance with Paragraph 4; 
 (4) determine the
extent to which bonuses will be paid upon the achievement of the Annual OCF Budget or of performance levels below and above budget, in accordance with the performance objectives referenced in Paragraph 4(c) and Exhibit B; 

(5) determine the actual amount of bonuses to be accrued hereunder by each Participant for each Plan Year; 

(6) calculate the interest to be credited on Accrued Bonuses; 
 (7) supply omissions, reconcile inconsistencies and otherwise interpret this document; 
 (8) prescribe, amend and rescind rules and regulations for the administration of this Plan; 
 (9) determine whether all of the conditions to any payment under the Plan have been satisfied; and 
 (10) make all other determinations necessary or desirable for the operation of the Plan. 
 The determination of the Committee in all matters shall be conclusive. 
 b.
Delegation of Authority. 
 (i) Named Executive Officers and Section 16(b) Officers. All authority with
respect to the grant, amendment, interpretation and administration of awards with respect to any Participant who is either (x) a Named Executive Officer (i.e., an officer who is required to be listed in the Company’s Proxy Statement
Compensation Table) or (y) is subject to the short-swing profit recapture rules of section 16(b) of the 1934 Act, is reserved to the Committee. 
 (ii) Senior Officers and Highly Compensated Employees. The Committee may delegate to a committee consisting of the Chairman of the Committee and one or more officers of the Company designated by
the Committee, discretion under the Plan to grant, amend, interpret and administer awards with respect to any Participant who (x) holds a position with Comcast Corporation of Senior Vice President or a position of higher rank than Senior Vice
President or (y) has a base salary of $500,000 or more. 
 (iii) Other Employees. The Committee may delegate to an
officer of the Company, or a committee of two or more officers of the Company, discretion under the Plan to grant, amend, interpret and administer awards with respect to any Participant other than a Participant described in Paragraph 3(b)(i) or
Paragraph 3(b)(ii). 
  

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 (iv) Termination of Delegation of Authority. Delegation of authority as provided
under this Paragraph 3(b) shall continue in effect until the earliest of: 
 (x) such time as the Committee shall, in its
discretion, revoke such delegation of authority; 
 (y) in the case of delegation under Paragraph 3(b)(ii), the delegate shall
cease to serve as Chairman of the Committee or serve as an employee of the Company for any reason, as the case may be and in the case of delegation under Paragraph 3(b)(iii), the delegate shall cease to serve as an employee of the Company for any
reason; or 
 (z) the delegate shall notify the Committee that he declines to continue exercise such authority. 

4. BONUS ACCRUAL AND INTEREST CREDITING. 
 a. Performance Target. 
 (1) Generally. Bonuses will accrue under
this Plan based on the success of the Combined Ad Sales Division in achieving the Annual OCF Budget. 
 (2) Adjustment of
Performance Target. From time to time, the Committee may make adjustments to the measurement of the Achievement Percentage (or any component thereof) so that required departures from the Company’s operating budget, changes in accounting
principles, acquisitions, dispositions, mergers, consolidations and other similar transactions, and other factors influencing performance or its measurement do not affect the operation of this Plan in a manner inconsistent with its intended purpose.
Except as otherwise provided by the Committee, for purposes of calculating the Achievement Percentage in the event there is a significant acquisition or disposition of any assets, business division or other business operations of the Ad Sales
Division that is reasonably expected to have an effect on Operating Cash Flow (or any component thereof) as otherwise determined under the terms of the Plan, the Annual OCF Budget (or any component thereof) shall be adjusted to take into account the
impact of such acquisition or disposition by increasing or decreasing such goal in the same proportion as Operating Cash Flow (or any component thereof) would have been affected for the applicable performance measurement period on a pro forma basis
had such an acquisition or disposition been taken into account in developing the Annual OCF Budget (or any component thereof); provided further than such adjustment shall be based upon the historical equivalent of cash flow of the assets so acquired
or disposed of, as shown by such records as are available to the Company, as further adjusted to reflect any aspects of the transaction that should be taken into account to ensure comparability between historical cash flow performance of the
affected assets and the current performance measurement period. 
 b. Selection of Participants; Change in Participant
Classification. Participants will be selected by the Committee from time to time. Except as otherwise provided by the Committee, at the time of selection, the Committee will designate each Participant as a Class A, Class B or Class C
Participant. The Committee will further distinguish each Class C 
  

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Participant by specifying whether his or her Target Bonus will be $200,000, $125,000, $100,000, $75,000, $50,000, $40,000, $25,000, $15,000 or such other amount as shall be determined by the
Committee for each Plan Year. A Participant may be selected after the start of any Award Cycle but will not accrue any amount under this Plan with respect to a Plan Year completed prior to his or her selection as a Participant. In addition, the
Committee may change a Participant’s classification (and, with respect to Class C Participants, his or her Target Bonus) and add or eliminate classifications at any time with respect to Plan Years beginning after the date of such change.

 c. Measurement of Performance; Accrual of Bonus. Following the end of each Plan Year, the Committee will determine the
Achievement Percentage with respect to that Plan Year. Based on the Achievement Percentage determined by the Committee with respect to that Plan Year, each Participant will accrue a bonus equal to the amount specified in the bonus chart adopted by
the Committee (the “Addendum”) for each Award Cycle. If the precise Achievement Percentage is not specified in the Addendum, the actual bonus amounts accrued will be determined by interpolating (on a straight-line basis) between the bonus
amounts corresponding to the closest two Achievement Percentages that are specified. For the Plan Year commencing January 1, 2010 (which is the first Plan Year in the Award Cycle that commenced January 1, 2010), the Addendum is included in
Exhibit A to the Plan. For the Plan Year commencing January 1, 2011 (which is the second Plan Year in the Award Cycle that commenced January 1, 2010), the Addendum is included in Exhibit B to the Plan. 

d. Interest Crediting. Accrued Bonuses will be credited with interest at an annual rate equal to the rate generally applicable to
deferrals by active employees under the Comcast Corporation 2005 Deferred Compensation Plan, as amended from time to time, or any successor non-qualified deferred compensation plan. For purposes of this calculation, the bonuses accrued with respect
to any Plan Year will be deemed to have accrued 90 days following the end of that Plan Year (or, with respect to an accrual described in Paragraph 5(c) or Paragraph 6(a), on the effective date of the termination of the Plan or termination of
employment giving rise to such accrual). 
 5. PAYMENT. 

a. In General. 
 (1) Plan Bonuses Not Eligible for Deferred Compensation. Compensation payable under the Plan shall not be treated as “compensation” eligible to be deferred by any Participant under the
Comcast Corporation Deferred Compensation Plan or any successor plan 
 (2) Payment Dates. Effective for each two-year
Award Cycle commencing January 1, 2010 (and January 1st of each even-numbered Plan Year commencing on and after January 1, 2010), each Participant who is actively and continuously employed by the Company from the first day of the
Award Cycle (January 1, 2010 for the Third Award Cycle) through the last day of the Award Cycle (December 31, 2011 for the Third Award Cycle) (and whose employment is not terminated for Cause on or before the payment date) will become entitled to
payment of 100 percent of his or her Accrued Bonuses with respect to such Award 
  

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Cycle. On or before March 15 of the calendar year following the end of the Award Cycle (March 15, 2012 for the Third Award Cycle), the Company will make a lump sum cash payment to each such
Participant equal to 100 percent of his or her Accrued Bonuses (as determined through the last day of the Award Cycle) for that Award Cycle (December 31, 2011 for the Third Award Cycle). 

b. Effect of Termination of Employment. 
 (1) Generally. Except as otherwise provided below in this Paragraph 5(b) or in Paragraph 6, a Participant whose employment with the Company terminates prior to the last day of any Award Cycle will
forfeit his or her Accrued Bonuses for that Award Cycle. Forfeited amounts will not be subject to reinstatement, even if the Participant is reemployed prior to the end of the Award Cycle. 

(2) Death; Disability; Retirement. If a Participant experiences a Special Payment Event, he or she will
accrue a bonus for the Plan Year in which that Special Payment Event occurs equal to the product of (A) his or her Target Bonus for the Plan Year in which the Special Payment Event occurs, multiplied by (B) a fraction, the numerator of
which will be the number of days in the Plan Year transpired prior to the Special Payment Event, and the denominator of which will be 365. If a Participant experiences a Special Payment Event in the first Plan year of an Award Cycle, the pro-rated
Accrued Bonus for the Plan Year in which the Special Payment Event occurs shall be paid in a cash lump sum on or before March 15th following the end of the Plan Year in which the Special Payment Event Occurs. If a Participant experiences a Special
Payment Event in the second Plan Year of an Award Cycle, sum of (i) the Participant’s Accrued Bonus for the first Plan Year of the Award Cycle plus the pro-rated Accrued Bonus for the Plan Year in which the Special Payment Event occurs
shall be paid in a cash lump sum on or before
March 15th following the end of the Plan Year in
which the Special Payment Event occurs. Such payment will constitute a full and complete satisfaction of that Participant’s rights under this Plan. 
 (3) Transfer to Affiliate. If a Participant’s employment by the Company ceases due to a transfer of employment to an Affiliate, he or she will accrue a bonus for the Plan Year in which the
transfer occurs equal to the product of (A) the bonus accrued by that Participant with respect to the preceding Plan Year (or his or her Target Bonus for the Plan Year in which the transfer occurs, if that year is the Participant’s first
year of participation in the Plan or the first Plan Year of an Award Cycle), multiplied by (B) a fraction, the numerator of which will be the number of days in the Plan Year transpired prior to the cessation of employment, and the denominator
of which will be 365. Thereafter, the Participant will accrue no further bonuses under this Plan, but will be entitled to a distribution of his Accrued Bonuses in accordance with Paragraph 5(a). Pending that distribution, the Participant’s
Accrued Bonuses will continue to be credited with interest in accordance with Paragraph 4(e), so long as that Participant remains employed by an Affiliate. 
 c. Termination of the Plan. Upon the effective date of action taken by the Board or the Committee to terminate this Plan, each Participant then actively employed by the Company will accrue a bonus
with respect to the Plan Year of termination equal to the product of (A) the bonus accrued by the Participant with respect to the preceding Plan Year (or 

 

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his or her Target Bonus for the Plan Year in which the termination occurs, if that year is the Participant’s first year of participation in the Plan or the first Plan Year of an Award
Cycle), multiplied by (B) a fraction, the numerator of which will be the number of days in the Plan Year transpired prior to the effective date of the termination, and the denominator of which will be 365. In addition, each such Participant
will receive payment of his or her Accrued Bonuses (determined immediately after the accrual described in the preceding sentence) in a cash lump sum within 30 days following the effective date of the termination. Such payment will constitute a full
and complete satisfaction of that Participant’s rights under this Plan. For this purpose, a change in the method pursuant to which amounts payable under the Plan are determined shall not be treated as a termination of the Plan. 

6. CHANGE IN CONTROL. If a Change in Control occurs and a Participant’s employment thereafter ceases during the same Award
Cycle (other than due to death, Disability, Retirement or transfer to an Affiliate), then notwithstanding any contrary provision of this Plan, that Participant’s rights will be determined in accordance with this Paragraph 6. Payment under this
Paragraph 6 will constitute a full and complete satisfaction of a Participant’s rights under this Plan. 
 a.
Termination Without Cause and Within One Year. If the cessation of employment is due to a termination by the Company without Cause and occurs within one year following the Change in Control, the Participant will accrue a bonus for the Plan
Year of termination equal to the product of (A) the bonus accrued by the Participant with respect to the preceding Plan Year (or his or her Target Bonus for the Plan Year in which the termination occurs, if that year is the Participant’s
first year of participation in the Plan or the first Plan Year of an Award Cycle), multiplied by (B) a fraction, the numerator of which will be the number of days in the Plan Year transpired prior to the termination, and the denominator of
which will be 365. In addition, the Participant will receive payment of his or her Accrued Bonuses (determined immediately following the accrual described in the preceding sentence) in a cash lump sum within 30 days following the termination.

 b. Termination Without Cause After One Year; Resignation or Termination for Cause. If the cessation of employment is
due to a termination by the Company without Cause more than one year following the Change in Control, or if the cessation of employment is due to termination by the Company for Cause or resignation by the Participant (whether before or after the
first anniversary of the Change in Control), the Participant will not accrue any bonus for the Plan Year of the cessation. Instead, the Participant’s Accrued Bonuses for the Award Cycle in which the cessation occurs (i) will be fixed as of
the date of the cessation of employment, (ii) will not be credited with any further interest, and (iii) will otherwise be paid at the same time and in the same manner as specified above in Paragraph 5(a). 

c. Other Terminations. This Paragraph 6 is not intended to alter the treatment of a cessation of employment due to death,
Disability, Retirement or transfer to an Affiliate, whether before or after a Change in Control. Those events will in any case be governed by Paragraphs 5(b)(2) and (3), respectively. 
  

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 7. AMENDMENT. This Plan may be amended by the Board or the Committee at any time;
provided, however, that no amendment will reduce any Participant’s Accrued Bonuses without his or her consent. 

8. TERMINATION. This Plan may be terminated by the Board at any time. Upon the adoption of a resolution by the Board to terminate
this Plan, bonuses will accrue and be paid as specified above in Paragraph 5(c). 
 9. BENEFICIARIES. Each Participant
may designate one or more beneficiaries to receive distributions in the event of the Participant’s death by filing with the Company a beneficiary designation on the form prescribed by the Committee for such purpose. The designation of a
beneficiary (or beneficiaries) may be changed by the Participant at any time prior to his or her death by the delivery to the Company of a new beneficiary designation form. If no beneficiary is designated by the Participant, or if no beneficiary
survives the Participant, the Participant’s beneficiary will be his or her estate. 
 10. MISCELLANEOUS. 

a. Special Rules for Negotiated Agreements. The application of any provision of this Plan to a specified Participant may be varied
or waived by written agreement between the Company and that Participant, in which case the terms of that written agreement will supersede the terms of this document (but only with respect to the specified Participant). 

b. No Pledge or Assignment. A Participant may not sell, transfer, pledge or assign any amount payable under this Plan (provided
that the right to payment may pass by will or the laws of descent and distribution). 
 c. Unfunded Arrangement. This
Plan is intended to be “unfunded.” With respect to any payment not yet made to a Participant under this Plan, nothing will give such Participant any rights greater than those of a general creditor of the Company. 

d. No Right to Continued Employment. This Plan does not confer upon any Participant any right to continue in employment or limit
in any way the right of the Company or any Affiliate to discharge any Participant at any time, for any reason. 
 e. Tax
Withholding. All amounts payable under this Plan will be subject to tax withholding in accordance with the Company’s normal payroll practices, as in effect from time to time. 

f. Paragraph Headings. The paragraph headings in this Plan are for convenience only and are not intended to affect the
interpretation of this Plan. 
 g. Governing Law. The Plan and all determinations made and actions taken pursuant to the
Plan shall be governed in accordance with Pennsylvania law, without regard to the application of the principles of conflicts of laws. 
 Executed this              day of
                            , 2010 
  

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 COMCAST CORPORATION 

BY: /s/ David L. Cohen 
 ATTEST: /s/ Arthur R. Block 
  

 -10-2003 Stock Option Plan

 EXHIBIT 10.2 
 COMCAST CORPORATION 
 2003 STOCK OPTION PLAN 

(As Amended And Restated Effective July 23, 2010) 
 1. BACKGROUND AND PURPOSE OF PLAN 
 (a) Background. COMCAST
CORPORATION, a Pennsylvania corporation hereby amends and restates the Comcast Corporation 2003 Stock Option Plan, (the “Plan”), effective July 23, 2010. 
 (b) Purpose. The purpose of the Plan is to assist the Sponsor and its Affiliates in retaining valued employees, officers and directors by offering them a greater stake in the Sponsor’s success
and a closer identity with it, and to aid in attracting individuals whose services would be helpful to the Sponsor and would contribute to its success. 
 2. DEFINITIONS 
 (a) “Affiliate” means, with respect to any
Person, any other Person that, directly or indirectly, is in control of, is controlled by, or is under common control with, such Person. For purposes of this definition, the term “control,” including its correlative terms “controlled
by” and “under common control with,” mean, with respect to any Person, the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such Person, whether through the ownership
of voting securities, by contract or otherwise. 
 (b) “AT&T Broadband Transaction” means the acquisition
of AT&T Broadband Corp. (now known as Comcast Cable Communications Holdings, Inc.) by the Sponsor. 
 (c)
“Board” means the Board of Directors of the Sponsor. 
 (d) “Cash Right” means any right to
receive cash in lieu of Shares granted under the Plan and described in Paragraph 3(a)(iii). 
 (e) “Cause”
means (i) fraud; (ii) misappropriation; (iii) embezzlement; (iv) gross negligence in the performance of duties; (v) self-dealing; (vi) dishonesty; (vii) misrepresentation; (viii) conviction of a crime of a
felony; (ix) material violation of any Company policy; (x) material violation of the Company’s Code of Ethics and Business Conduct or, (xi) in the case of an employee of a Company who is a party to an employment agreement with a
Company, material breach of such agreement; provided that as to items (ix), (x) and (xi), if capable of being cured, such event or condition remains uncured following 30 days written notice thereof. 

(f) “Change of Control” means any transaction or series of transactions as a result of which any Person who was a Third
Party immediately before such transaction or series of transactions owns then-outstanding securities of the Sponsor such that such 

 
Person has the ability to direct the management of the Sponsor, as determined by the Board in its discretion. The Board may also determine that a Change of Control shall occur upon the
completion of one or more proposed transactions. The Board’s determination shall be final and binding. 
 (g)
“Code” means the Internal Revenue Code of 1986, as amended. 
 (h) “Comcast Plan” means any
restricted stock, stock bonus, stock option or other compensation plan, program or arrangement established or maintained by the Sponsor or an Affiliate of the Sponsor, including, but not limited to this Plan, the Comcast Corporation 2002 Stock
Option Plan, the Comcast Corporation 2002 Restricted Stock Plan, the Comcast Corporation 1987 Stock Option Plan and the AT&T Broadband Corp. Adjustment Plan. 
 (i) “Committee” means the committee described in Paragraph 5, provided that for purposes of Paragraph 7: 

 

	 	(i)	all references to the Committee shall be treated as references to the Board with respect to any Option granted to or held by a Non-Employee Director; and

  

	 	(ii)	all references to the Committee shall be treated as references to the Committee’s delegate with respect to any Option granted within the scope of the
delegate’s authority pursuant to Paragraph 5(b). 

 (j) “Common Stock” means the
Sponsor’s Class A Common Stock, par value, $.01. 
 (k) “Company” means the Sponsor and the
Subsidiary Companies. 
 (l) “Date of Grant” means the date as of which an Option is granted. 

(m) “Disability” means: 
  

	 	(i)	For any Incentive Stock Option, a disability within the meaning of section 22(e)(3) of the Code. 

 

	 	(ii)	For any Non-Qualified Option: 

  

	 	(A)	An Optionee’s substantially inability to perform the Optionee’s employment duties due to partial or total disability or incapacity resulting from a mental or
physical illness, injury or other health-related cause for a period of twelve (12) consecutive months or for a cumulative period of fifty-two (52) weeks in any two calendar year period; or 

 

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	 	(B)	If different from the definition in Paragraph 2(m)(i)(A) above, “Disability” as it may be defined in such Optionee’s employment agreement between the
Optionee and the Sponsor or an Affiliate, if any. 

 (n) “Fair Market Value.” If Shares are
listed on a stock exchange, Fair Market Value shall be determined based on the last reported sale price of a Share on the principal exchange on which Shares are listed on the date of determination, or if such date is not a trading day, the next
trading date. If Shares are not so listed, but trades of Shares are reported on the Nasdaq National Market, Fair Market Value shall be determined based on the last quoted sale price of a Share on the Nasdaq National Market on the date of
determination, or if such date is not a trading day, the next trading date. If Shares are not so listed nor trades of Shares so reported, Fair Market Value shall be determined by the Board or the Committee in good faith. 

(o) “Family Member” has the meaning given to such term in General Instructions A.1(a)(5) to Form S-8 under the
Securities Act of 1933, as amended, and any successor thereto. 
 (p) “Incentive Stock Option” means an Option
granted under the Plan, designated by the Committee at the time of such grant as an Incentive Stock Option within the meaning of section 422 of the Code and containing the terms specified herein for Incentive Stock Options; provided,
however, that to the extent an Option granted under the Plan and designated by the Committee at the time of grant as an Incentive Stock Option fails to satisfy the requirements for an incentive stock option under section 422 of the Code for
any reason, such Option shall be treated as a Non-Qualified Option. 
 (q) “Non-Employee Director” means an
individual who is a member of the Board, and who is not an employee of a Company, including an individual who is a member of the Board and who previously was, but at the time of reference is not, an employee of a Company. 

(r) “Non-Qualified Option” means: 
  

	 	(i)	an Option granted under the Plan, designated by the Committee at the time of such grant as a Non-Qualified Option and containing the terms specified herein for
Non-Qualified Options; and 

  

	 	(ii)	an Option granted under the Plan and designated by the Committee at the time of grant as an Incentive Stock Option, to the extent such Option fails to satisfy the
requirements for an incentive stock option under section 422 of the Code for any reason. 

 (s)
“Officer” means an officer of the Sponsor (as defined in section 16 of the 1934 Act). 
  

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 (t) “Option” means any stock option granted under the Plan and described in
Paragraph 3(a)(i) or Paragraph 3(a)(ii). 
 (u) “Optionee” means a person to whom an Option has been granted
under the Plan, which Option has not been exercised in full and has not expired or terminated. 
 (v) “Other Available
Shares” means, as of any date, the sum of: 
  

	 	(i)	the total number of Shares owned by an Optionee or such Optionee’s Family Member that were not acquired by such Optionee or such Optionee’s Family Member
pursuant to a Comcast Plan or otherwise in connection with the performance of services to the Sponsor or an Affiliate; plus 

  

	 	(ii)	the excess, if any of: 

  

	 	(A)	the total number of Shares owned by an Optionee or such Optionee’s Family Member other than the Shares described in Paragraph 2(v)(i); over

  

	 	(B)	the sum of: 

(1) the number of such Shares owned by such Optionee or such Optionee’s Family Member for less than six months; plus

 (2) the number of such Shares owned by such Optionee or such Optionee’s Family Member that has, within
the preceding six months, been the subject of a withholding certification pursuant to Paragraph 15(b) or any similar withholding certification under any other Comcast Plan; plus 

(3) the number of such Shares owned by such Optionee or such Optionee’s Family Member that has, within the preceding
six months, been received in exchange for Shares surrendered as payment, in full or in part, or as to which ownership was attested to as payment, in full or in part, of the exercise price for an option to purchase any securities of the Sponsor or an
Affiliate of the Sponsor, under any Comcast Plan, but only to the extent of the number of Shares surrendered or attested to; plus 
 (4) the number of such Shares owned by such Optionee or such Optionee’s Family Member as to which evidence of ownership has, within the preceding six months, been provided to the Sponsor in
connection with the crediting of “Deferred Stock Units” to such Optionee’s Account under the Comcast Corporation 2002 Deferred Stock Option Plan (as in effect from time to time). 

 

 -4- 

 For purposes of this Paragraph 2(v), a Share that is subject to a deferral election pursuant to another
Comcast Plan shall not be treated as owned by an Optionee until all conditions to the delivery of such Share have lapsed. The number of Other Available Shares shall be determined separately for Common Stock and for Special Common Stock, provided
that Shares of Common Stock or Special Common Stock that otherwise qualify as “Other Available Shares” under this Paragraph 2(v), or any combination thereof, shall be permitted to support any attestation to ownership referenced in the Plan
for any purpose for which attestation may be necessary or appropriate. For purposes of determining the number of Other Available Shares, the term “Shares” shall also include the securities held by an Optionee or such Optionee’s Family
Member immediately before the consummation of the AT&T Broadband Transaction that became Common Stock or Special Common Stock as a result of the AT&T Broadband Transaction. 

(w) “Outside Director” means a member of the Board who is an “outside director” within the meaning of section
162(m)(4)(C) of the Code and applicable Treasury Regulations issued thereunder. 
 (x) “Person” means an
individual, a corporation, a partnership, an association, a trust or any other entity or organization. 
 (y)
“Plan” means the Comcast Corporation 2002 Stock Option Plan. 
 (z) “Share” or
“Shares.” 
  

	 	(i)	Except as provided in this Paragraph 2(z), a share or shares of Common Stock. 

 

	 	(ii)	For purposes of Paragraphs 2(v), 7(d) and Paragraph 15, the term “Share” or “Shares” also means a share or shares of Special Common Stock.

  

	 	(iii)	The term “Share” or “Shares” also means such other securities issued by the Sponsor as may be the subject of an adjustment under Paragraph 10,
or for purposes of Paragraph 2(v) and Paragraph 15, as may have been the subject of a similar adjustment under similar provisions of a Comcast Plan as now in effect or as may have been in effect before the AT&T Broadband Transaction.

 (aa) “Special Common Stock” means the Sponsor’s Class A Special Common Stock, par
value $0.01. 
 (bb) “Sponsor” means Comcast Corporation, a Pennsylvania corporation, including any successor
thereto by merger, consolidation, acquisition of all or substantially all the assets thereof, or otherwise. 
  

 -5- 

 (cc) “Subsidiary Companies” means all business entities that, at the time
in question, are subsidiaries of the Sponsor within the meaning of section 424(f) of the Code. 
 (dd) “Ten Percent
Shareholder” means a person who on the Date of Grant owns, either directly or within the meaning of the attribution rules contained in section 424(d) of the Code, stock possessing more than 10% of the total combined voting power of all
classes of stock of his employer corporation or of its parent or subsidiary corporations, as defined respectively in sections 424(e) and (f) of the Code, provided that the employer corporation is a Company. 

(ee) “Terminating Event” means any of the following events: 

 

	 	(i)	the liquidation of the Sponsor; or 

  

	 	(ii)	a Change of Control. 

 (ff)
“Third Party” means any Person other than a Company, together with such Person’s Affiliates, provided that the term “Third Party” shall not include the Sponsor or an Affiliate of the Sponsor. 

(gg) “1933 Act” means the Securities Act of 1933, as amended. 

(hh) “1934 Act” means the Securities Exchange Act of 1934, as amended. 

3. RIGHTS TO BE GRANTED 

(a) Types of Options and Other Rights Available for Grant. Rights that may be granted under the Plan are: 

 

	 	(i)	Incentive Stock Options, which give an Optionee who is an employee of a Company the right for a specified time period to purchase a specified number of Shares for a
price not less than the Fair Market Value on the Date of Grant. 

  

	 	(ii)	Non-Qualified Options, which give the Optionee the right for a specified time period to purchase a specified number of Shares for a price not less than the Fair Market
Value on the Date of Grant; and 

  

	 	(iii)	 Cash Rights, which give an Optionee the right for a specified time period, and subject to such conditions, if any, as shall be determined by the
Committee and stated in the option document, to receive a cash payment of such amount per Share as shall be determined by the Committee and stated in the option document, not to exceed the excess, if any, of the Fair Market Value of a Share on the
date of exercise of a Cash Right over the Fair Market 

  

 -6- 

	 	 
Value of Share on the date of grant of a Cash Right, in lieu of exercising a Non-Qualified Option. 

 (b) Limit on Grant of Options. The maximum number of Shares for which Options may be granted to any single individual in any calendar year, adjusted as provided in Paragraph 10, shall be 15,000,000
Shares. 
 4. SHARES SUBJECT TO PLAN 
 (a) Subject to adjustment as provided in Paragraph 10, not more than 189 million Shares in the aggregate may be issued pursuant to the Plan upon exercise of Options. Shares delivered pursuant to
the exercise of an Option may, at the Sponsor’s option, be either treasury Shares or Shares originally issued for such purpose. 
 (b) If an Option covering Shares terminates or expires without having been exercised in full, other Options may be granted covering the Shares as to which the Option terminated or expired. 

(c) For Options exercised after December 31, 2008, if (i) the Sponsor withholds Shares to satisfy its minimum tax withholding
requirements as provided in Paragraph 15(b) and Paragraph 15(c) or (ii) an Option covering Shares is exercised pursuant to the cashless exercise provisions of Paragraph 7(d)(iv), other Options may not be granted covering the Shares so withheld
to satisfy the Sponsor’s minimum tax withholding requirements or covering the Shares that were subject to such Option but not delivered because of the application of such cashless exercise provisions, as applicable. In addition, for the
avoidance of doubt, Options may not be granted covering Shares repurchased by the Sponsor on the open market with proceeds, if any, received by the Sponsor on account of the payment of the option price for an Option by Optionees. 

5. ADMINISTRATION OF PLAN 

(a) Committee. The Plan shall be administered by the Compensation Committee of the Board or any other committee or subcommittee
designated by the Board, provided that the committee administering the Plan is composed of two or more non-employee members of the Board, each of whom is an Outside Director. 
 (b) Delegation of Authority. 
  

	 	(i)	Named Executive Officers and Section 16(b) Officers. All authority with respect to the grant, amendment, interpretation and administration of Options with
respect to any employee or officer of a Company who is either (x) a Named Executive Officer (i.e., an officer who is required to be listed in the Company’s Proxy Statement Compensation Table) or (y) is subject to the
short-swing profit recapture rules of section 16(b) of the 1934 Act, is reserved to the Committee. 

  

 -7- 

	 	(ii)	Senior Officers and Highly Compensated Employees. The Committee may delegate to a committee consisting of the Chairman of the Committee and one or more officers
of the Company designated by the Committee, discretion under the Plan to grant, amend, interpret and administer Options with respect to any employee or officer of a Company who (x) holds a position with Comcast Corporation of Senior Vice
President or a position of higher rank than Senior Vice President or (y) has a base salary of $500,000 or more. 

  

	 	(iii)	Other Employees. The Committee may delegate to an officer of the Company, or a committee of two or more officers of the Company, discretion under the Plan to
grant, amend, interpret and administer Options with respect to any employee or officer of a Company other than an employee or officer described in Paragraph 5(b)(i) or Paragraph 5(b)(ii). 

 

	 	(iv)	Termination of Delegation of Authority. Delegation of authority as provided under this Paragraph 5(b) shall continue in effect until the earliest of:

  

	 	(A)	such time as the Committee shall, in its discretion, revoke such delegation of authority; 

 

	 	(B)	in the case of delegation under Paragraph 5(b)(ii), the delegate shall cease to serve as Chairman of the Committee or serve as an employee of the Company for any
reason, as the case may be and in the case of delegation under Paragraph 5(b)(iii), the delegate shall cease to serve as an employee of the Company for any reason; or 

 

	 	(C)	the delegate shall notify the Committee that he declines to continue to exercise such authority. 

(c) Meetings. The Committee shall hold meetings at such times and places as it may determine. Acts approved at a meeting by a
majority of the members of the Committee or acts approved by the unanimous consent of the members of the Committee shall be the valid acts of the Committee. 
 (d) Exculpation. No member of the Committee shall be personally liable for monetary damages for any action taken or any failure to take any action in connection with the administration of the Plan
or the granting of Options thereunder unless (i) the member of the Committee has breached or failed to perform the duties of his office, and (ii) the breach or failure to perform constitutes self-dealing, willful misconduct or
recklessness; provided, however, that the provisions of this Paragraph 5(d) shall not apply 
  

 -8- 

 
to the responsibility or liability of a member of the Committee pursuant to any criminal statute. 
 (e) Indemnification. Service on the Committee shall constitute service as a member of the Board. Each member of the Committee shall be entitled without further act on his part to indemnity from the
Sponsor to the fullest extent provided by applicable law and the Sponsor’s By-laws in connection with or arising out of any actions, suit or proceeding with respect to the administration of the Plan or the granting of Options thereunder in
which he may be involved by reasons of his being or having been a member of the Committee, whether or not he continues to be such member of the Committee at the time of the action, suit or proceeding. 

6. ELIGIBILITY 
 (a)
Eligible individuals to whom Options may be granted shall be employees, officers or directors of a Company who are selected by the Committee for the grant of Options. Eligible individuals to whom Cash Rights may be granted shall be individuals who
are employees of a Company on the Date of Grant other than Officers. The terms and conditions of Options granted to individuals other than Non-Employee Directors shall be determined by the Committee, subject to Paragraph 7. The terms and
conditions of Cash Rights shall be determined by the Committee, subject to Paragraph 7. The terms and conditions of Options granted to Non-Employee Directors shall be determined by the Board, subject to Paragraph 7. 

(b) An Incentive Stock Option shall not be granted to a Ten Percent Shareholder except on such terms concerning the option price and term
as are provided in Paragraph 7(b) and 7(g) with respect to such a person. An Option designated as Incentive Stock Option granted to a Ten Percent Shareholder but which does not comply with the requirements of the preceding sentence shall be treated
as a Non-Qualified Option. An Option designated as an Incentive Stock Option shall be treated as a Non-Qualified Option if the Optionee is not an employee of a Company on the Date of Grant. 
 7. OPTION DOCUMENTS AND TERMS – IN GENERAL 
 All Options granted to
Optionees shall be evidenced by option documents. The terms of each such option document for any Optionee who is an employee of a Company shall be determined from time to time by the Committee, and the terms of each such option document for any
Optionee who is a Non-Employee Director shall be determined from time to time by the Board, consistent, however, with the following: 
 (a) Time of Grant. All Options shall be granted on or before May 12, 2019. 
 (b) Option Price. Except as otherwise provided in Section 13(b), the option price per Share with respect to any Option shall be determined by the Committee, provided, however, that with
respect to any Options, the option price per share shall not 
  

 -9- 

 
be less than 100% of the Fair Market Value of such Share on the Date of Grant, and provided further that with respect to any Incentive Stock Options granted to a Ten Percent Shareholder,
the option price per Share shall not be less than 110% of the Fair Market Value of such Share on the Date of Grant. 
 (c)
Restrictions on Transferability. No Option granted under this Paragraph 7 shall be transferable otherwise than by will or the laws of descent and distribution and, during the lifetime of the Optionee, shall be exercisable only by him or for
his benefit by his attorney-in-fact or guardian; provided that the Committee may, in its discretion, at the time of grant of a Non-Qualified Option or by amendment of an option document for an Incentive Stock Option or a Non-Qualified Option,
provide that Options granted to or held by an Optionee may be transferred, in whole or in part, to one or more transferees and exercised by any such transferee; provided further that (i) any such transfer is without consideration and
(ii) each transferee is a Family Member with respect to the Optionee; and provided further that any Incentive Stock Option granted pursuant to an option document which is amended to permit transfers during the lifetime of the Optionee
shall, upon the effectiveness of such amendment, be treated thereafter as a Non-Qualified Option. No transfer of an Option shall be effective unless the Committee is notified of the terms and conditions of the transfer and the Committee determines
that the transfer complies with the requirements for transfers of Options under the Plan and the option document. Any person to whom an Option has been transferred may exercise any Options only in accordance with the provisions of
Paragraph 7(g) and this Paragraph 7(c). 
 (d) Payment Upon Exercise of Options. With respect to Options
granted on and after February 28, 2007, full payment for Shares purchased upon the exercise of an Option shall be made pursuant to one or more of the following methods as determined by the Committee and set forth in the Option document:

  

	 	(i)	In cash; 

  

	 	(ii)	By certified check payable to the order of the Sponsor; 

  

	 	(iii)	 By surrendering or attesting to ownership of Shares with an aggregate Fair Market Value equal to the aggregate option price, provided, however,
with respect to Options granted before February 28, 2007, that ownership of Shares may be attested to and Shares may be surrendered in satisfaction of the option price only if the Optionee certifies in writing to the Sponsor that the Optionee
owns a number of Other Available Shares as of the date the Option is exercised that is at least equal to the number of Shares as to which ownership has been attested, or the number of Shares to be surrendered in satisfaction of the Option Price, as
applicable; provided further, however, that the option price may not be paid in Shares if the Committee determines that such method of payment would result in liability under section 16(b) of the 1934 Act to an Optionee. Except as otherwise
provided by the Committee, if 

  

 -10- 

	 	 
payment is made in whole or in part by surrendering Shares, the Optionee shall deliver to the Sponsor certificates registered in the name of such Optionee representing Shares legally and
beneficially owned by such Optionee, free of all liens, claims and encumbrances of every kind and having a Fair Market Value on the date of delivery that is equal to or greater than the aggregate option price for the Option Shares subject to payment
by the surrender of Shares, accompanied by stock powers duly endorsed in blank by the record holder of the Shares represented by such certificates; and if payment is made in whole or in part by attestation of ownership, the Optionee shall attest to
ownership of Shares representing Shares legally and beneficially owned by such Optionee, free of all liens, claims and encumbrances of every kind and having a Fair Market Value on the date of attestation that is equal to or greater than the
aggregate option price for the Option Shares subject to payment by attestation of Share ownership. The Committee may impose such limitations and prohibitions on attestation or ownership of Shares and the use of Shares to exercise an Option as it
deems appropriate; or 

  

	 	(iv)	Via cashless exercise, such that subject to the other terms and conditions of the Plan, following the date of exercise, the Company shall deliver to the Optionee Shares
having a Fair Market Value, as of the date of exercise, equal to the excess, if any, of (A) the Fair Market Value of such Shares on the date of exercise of the Option over (B) the sum of (1) the aggregate Option Price for such Shares,
plus (2) the applicable tax withholding amounts (as determined pursuant to Paragraph 15) for such exercise; provided that in connection with such cashless exercise that would not result in the issuance of a whole number of Shares, the Company
shall withhold cash that would otherwise be payable to the Optionee from its regular payroll or the Optionee shall deliver cash or a certified check payable to the order of the Company for the balance of the option price for a whole Share to the
extent necessary to avoid the issuance of a fractional Share or the payment of cash by the Company (as provided in Paragraph 7(e)). 

 Except as authorized by the Committee and agreed to by an Optionee, with respect to Options granted before February 28, 2007, the payment methods described in Paragraph 7(d)(i), (ii) and
(iii) shall, to the extent so provided in an Option document, be the exclusive payment methods, provided that the Committee may, in its sole discretion, and subject to the Optionee’s written consent on a form provided by the Committee,
authorize Option documents covering Options granted before February 28, 2007 to be amended to provide that the payment method described in Paragraph 7(d)(iv) shall be an additional or the exclusive payment method. 

 

 -11- 

 (e) Issuance of Certificate Upon Exercise of Options; Payment of Cash. For purposes
of the Plan, the Sponsor may satisfy its obligation to deliver Shares following the exercise of Options either by (i) delivery of a physical certificate for Shares issuable on the exercise of Options or (ii) arranging for the recording of
Optionee’s ownership of Shares issuable on the exercise of Options on a book entry recordkeeping system maintained on behalf of the Sponsor. Only whole Shares shall be issuable upon exercise of Options. No fractional Shares shall be issued. Any
right to a fractional Share shall be satisfied in cash. Following the exercise of an Option and the satisfaction of the conditions of Paragraph 9, the Sponsor shall deliver to the Optionee the number of whole Shares issuable on the exercise of an
Option and a check for the Fair Market Value on the date of exercise of any fractional Share to which the Optionee is entitled. 

(f) Termination of Employment. For purposes of the Plan, a transfer of an employee between two employers, each of which is a
Company, shall not be deemed a termination of employment. For purposes of Paragraph 7(g), an Optionee’s termination of employment shall be deemed to occur on the date an Optionee ceases to have a regular obligation to perform services for
a Company, without regard to whether (i) the Optionee continues on the Company’s payroll for regular, severance or other pay or (ii) the Optionee continues to participate in one or more health and welfare plans maintained by the
Company on the same basis as active employees. Whether an Optionee ceases to have a regular obligation to perform services for a Company shall be determined by the Committee in its sole discretion. Notwithstanding the foregoing, if an Optionee is a
party to an employment agreement or severance agreement with a Company which establishes the effective date of such Optionee’s termination of employment for purposes of this Paragraph 7(f), that date shall apply. For an Optionee who is a
Non-Employee Director, all references to any termination of employment shall be treated as a termination of service to the Sponsor as a Non-Employee Director. 
 (g) Periods of Exercise of Options. An Option shall be exercisable in whole or in part at such time or times as may be determined by the Committee and stated in the option document, provided,
however, that if the grant of an Option would be subject to section 16(b) of the 1934 Act, unless the requirements for exemption therefrom in Rule 16b-3(c)(1), under such Act, or any successor provision, are met, the option document for such Option
shall provide that such Option is not exercisable until not less than six months have elapsed from the Date of Grant. Except as otherwise provided by the Committee in its discretion, no Option shall first become exercisable following an
Optionee’s termination of employment for any reason; provided further, that: 
  

	 	(i)	 In the event that an Optionee terminates employment with the Company for any reason other than death or Cause, any Option held by such Optionee and
which is then exercisable shall be exercisable for a period of 90 days following the date the Optionee terminates employment with the Company (unless a longer period is established by the Committee); provided, however, that if such termination of
employment with the Company is due to the Disability of the Optionee, he shall have the right to exercise those 

 

 -12- 

	 	 
of his Options which are then exercisable for a period of one year following such termination of employment (unless a longer period is established by the Committee); provided, however, that in no
event shall an Incentive Stock Option be exercisable after five years from the Date of Grant in the case of a grant to a Ten Percent Shareholder, nor shall any other Option be exercisable after ten years from the Date of Grant.

  

	 	(ii)	In the event that an Optionee terminates employment with the Company by reason of his death, any Option held at death by such Optionee which is then exercisable shall
be exercisable for a period of one year from the date of death (unless a longer period is established by the Committee) by the person to whom the rights of the Optionee shall have passed by will or by the laws of descent and distribution;
provided, however, that in no event shall an Incentive Stock Option be exercisable after five years from the Date of Grant in the case of a grant to a Ten Percent Shareholder, nor shall any other Option be exercisable after ten years from the
Date of Grant. 

  

	 	(iii)	In the event that an Optionee’s employment with the Company is terminated for Cause, each unexercised Option held by such Optionee shall terminate and cease to be
exercisable; provided further, that in such event, in addition to immediate termination of the Option, the Optionee, upon a determination by the Committee shall automatically forfeit all Shares otherwise subject to delivery upon exercise of
an Option but for which the Sponsor has not yet delivered the Share certificates, upon refund by the Sponsor of the option price. 

 (h) Date of Exercise. The date of exercise of an Option shall be the date on which written notice of exercise, addressed to the Sponsor at its main office to the attention of its Secretary, is hand
delivered, telecopied or mailed first class postage prepaid; provided, however, that the Sponsor shall not be obligated to deliver any certificates for Shares pursuant to the exercise of an Option until the Optionee shall have made payment in
full of the option price for such Shares. Each such exercise shall be irrevocable when given. Each notice of exercise must (i) specify the Incentive Stock Option, Non-Qualified Option or combination thereof being exercised; and (ii) if
applicable, include a statement of preference (which shall binding on and irrevocable by the Optionee but shall not be binding on the Committee) as to the manner in which payment to the Sponsor shall be made. Each notice of exercise shall also
comply with the requirements of Paragraph 15. 
  

 -13- 

 (i) Cash Rights. The Committee may, in its sole discretion, provide in an option
document for an eligible Optionee that Cash Rights shall be attached to Non-Qualified Options granted under the Plan. All Cash Rights that are attached to Non-Qualified Options shall be subject to the following terms: 

 

	 	(i)	Such Cash Right shall expire no later than the Non-Qualified Option to which it is attached. 

 

	 	(ii)	Such Cash Right shall provide for the cash payment of such amount per Share as shall be determined by the Committee and stated in the option document.

  

	 	(iii)	Such Cash Right shall be subject to the same restrictions on transferability as the Non-Qualified Option to which it is attached. 

 

	 	(iv)	Such Cash Right shall be exercisable only when such conditions to exercise as shall be determined by the Committee and stated in the option document, if any, have been
satisfied. 

  

	 	(v)	Such Cash Right shall expire upon the exercise of the Non-Qualified Option to which it is attached. 

 

	 	(vi)	Upon exercise of a Cash Right that is attached to a Non-Qualified Option, the Option to which the Cash Right is attached shall expire. 

8. LIMITATION ON EXERCISE OF INCENTIVE STOCK OPTIONS 
 The aggregate Fair Market Value (determined as of the time Options are granted) of the Shares with respect to which Incentive Stock Options may first become exercisable by an Optionee in any one calendar
year under the Plan and any other plan of the Company shall not exceed $100,000. The limitations imposed by this Paragraph 8 shall apply only to Incentive Stock Options granted under the Plan, and not to any other options or stock appreciation
rights. In the event an individual receives an Option intended to be an Incentive Stock Option which is subsequently determined to have exceeded the limitation set forth above, or if an individual receives Options that first become exercisable in a
calendar year (whether pursuant to the terms of an option document, acceleration of exercisability or other change in the terms and conditions of exercise or any other reason) that have an aggregate Fair Market Value (determined as of the time the
Options are granted) that exceeds the limitations set forth above, the Options in excess of the limitation shall be treated as Non-Qualified Options. 
  

 -14- 

 9. RIGHTS AS SHAREHOLDERS 
 An Optionee shall not have any right as a shareholder with respect to any Shares subject to his Options until the Option shall have been exercised in accordance with the terms of the Plan and the option
document and the Optionee shall have paid the full purchase price for the number of Shares in respect of which the Option was exercised and the Optionee shall have made arrangements acceptable to the Sponsor for the payment of applicable taxes
consistent with Paragraph 15. 
 10. CHANGES IN CAPITALIZATION 
 In the event that Shares are changed into or exchanged for a different number or kind of shares of stock or other securities of the Sponsor, whether through merger, consolidation, reorganization,
recapitalization, stock dividend, stock split-up or other substitution of securities of the Sponsor, the Board shall make appropriate equitable anti-dilution adjustments to the number and class of shares of stock available for issuance under the
Plan, and subject to outstanding Options, and to the option prices and the amounts payable pursuant to any Cash Rights. Any reference to the option price in the Plan and in option documents shall be a reference to the option price as so adjusted.
Any reference to the term “Shares” in the Plan and in option documents shall be a reference to the appropriate number and class of shares of stock available for issuance under the Plan, as adjusted pursuant to this Paragraph 10. The
Board’s adjustment shall be effective and binding for all purposes of this Plan. 
 11. TERMINATING EVENTS 

(a) The Sponsor shall give Optionees at least thirty (30) days’ notice (or, if not practicable, such shorter notice as may be
reasonably practicable) prior to the anticipated date of the consummation of a Terminating Event. Upon receipt of such notice, and for a period of ten (10) days thereafter (or such shorter period as the Board shall reasonably determine and so
notify the Optionees), each Optionee shall be permitted to exercise the Option to the extent the Option is then exercisable; provided that, the Sponsor may, by similar notice, require the Optionee to exercise the Option, to the extent the
Option is then exercisable, or to forfeit the Option (or portion thereof, as applicable). The Committee may, in its discretion, provide that upon the Optionee’s receipt of the notice of a Terminating Event under this Paragraph 11(a), the
entire number of Shares covered by Options shall become immediately exercisable. 
 (b) Notwithstanding Paragraph 11(a), in
the event the Terminating Event is not consummated, the Option shall be deemed not to have been exercised and shall be exercisable thereafter to the extent it would have been exercisable if no such notice had been given. 

 

 -15- 

 12. INTERPRETATION 
 The Committee shall have the power to interpret the Plan and to make and amend rules for putting it into effect and administering it. It is intended that the Incentive Stock Options granted under the Plan
shall constitute incentive stock options within the meaning of section 422 of the Code, and that Shares transferred pursuant to the exercise of Non-Qualified Options shall constitute property subject to federal income tax pursuant to the provisions
of section 83 of the Code. The provisions of the Plan shall be interpreted and applied insofar as possible to carry out such intent. 
 13.
AMENDMENTS 
 (a) In General. The Board or the Committee may amend the Plan from time to time in such manner as it may
deem advisable. Nevertheless, neither the Board nor the Committee may, without obtaining approval within twelve months before or after such action by such vote of the Sponsor’s shareholders as may be required by Pennsylvania law for any action
requiring shareholder approval, or by a majority of votes cast at a duly held shareholders’ meeting at which a majority of all voting stock is present and voting on such amendment, either in person or in proxy (but not, in any event, less than
the vote required pursuant to Rule 16b-3(b) under the 1934 Act) change the class of individuals eligible to receive an Incentive Stock Option, extend the expiration date of the Plan, decrease the minimum option price of an Incentive Stock Option
granted under the Plan or increase the maximum number of shares as to which Options may be granted, except as provided in Paragraph 10 hereof. 
 (b) Repricing of Options. Notwithstanding any provision in the Plan to the contrary, neither the Board nor the Committee may, without obtaining prior approval by the Sponsor’s shareholders,
reduce the option price of any issued and outstanding Option granted under the Plan at any time during the term of such option (other than by adjustment pursuant to Paragraph 10 relating to Changes in Capitalization). This Paragraph 13(b) may not be
repealed, modified or amended without the prior approval of the Sponsor’s shareholders. 
 14. SECURITIES LAW 

(a) In General. The Committee shall have the power to make each grant under the Plan subject to such conditions as it deems
necessary or appropriate to comply with the then-existing requirements of the 1933 Act or the 1934 Act, including Rule 16b-3 (or any similar rule) of the Securities and Exchange Commission. 

(b) Acknowledgment of Securities Law Restrictions on Exercise. To the extent required by the Committee, unless the Shares subject
to the Option are covered by a then current registration statement or a Notification under Regulation A under the 1933 Act, each notice of exercise of an Option shall contain the Optionee’s acknowledgment in form and substance satisfactory to
the Committee that: 
  

 -16- 

	 	(i)	the Shares subject to the Option are being purchased for investment and not for distribution or resale (other than a distribution or resale which, in the opinion of
counsel satisfactory to the Sponsor, may be made without violating the registration provisions of the Act); 

  

	 	(ii)	the Optionee has been advised and understands that (A) the Shares subject to the Option have not been registered under the 1933 Act and are “restricted
securities” within the meaning of Rule 144 under the 1933 Act and are subject to restrictions on transfer and (B) the Sponsor is under no obligation to register the Shares subject to the Option under the 1933 Act or to take any action
which would make available to the Optionee any exemption from such registration; 

  

	 	(iii)	the certificate evidencing the Shares may bear a restrictive legend; and 

  

	 	(iv)	the Shares subject to the Option may not be transferred without compliance with all applicable federal and state securities laws. 

(c) Delay of Exercise Pending Registration of Securities. Notwithstanding any provision in the Plan or an option document to the
contrary, if the Committee determines, in its sole discretion, that issuance of Shares pursuant to the exercise of an Option should be delayed pending registration or qualification under federal or state securities laws or the receipt of a legal
opinion that an appropriate exemption from the application of federal or state securities laws is available, the Committee may defer exercise of any Option until such Shares are appropriately registered or qualified or an appropriate legal opinion
has been received, as applicable. 
 15. WITHHOLDING OF TAXES ON EXERCISE OF OPTION 

(a) Whenever the Company proposes or is required to deliver or transfer Shares in connection with the exercise of an Option, the Company
shall have the right to (i) require the recipient to remit to the Sponsor an amount sufficient to satisfy any federal, state and local withholding tax requirements prior to the delivery or transfer of any certificate or certificates for such
Shares or (ii) take any action whatever that it deems necessary to protect its interests with respect to tax liabilities. The Sponsor’s obligation to make any delivery or transfer of Shares on the exercise of an Option shall be conditioned
on the recipient’s compliance, to the Sponsor’s satisfaction, with any withholding requirement. In addition, if the Committee grants Options or amends option documents to permit Options to be transferred during the life of the Optionee,
the Committee may include in such option documents such provisions as it determines are necessary or appropriate to permit the Company to deduct compensation expenses recognized upon exercise of such Options for federal or state income tax purposes.

  

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 (b) Except as otherwise provided in this Paragraph 15(b), any tax liabilities incurred
in connection with the exercise of an Option under the Plan other than an Incentive Stock Option shall be satisfied by the Sponsor’s withholding a portion of the Shares underlying the Option exercised having a Fair Market Value approximately
equal to the minimum amount of taxes required to be withheld by the Sponsor under applicable law, unless otherwise determined by the Committee with respect to any Optionee. Notwithstanding the foregoing, the Committee may permit an Optionee to elect
one or both of the following: (i) to have taxes withheld in excess of the minimum amount required to be withheld by the Sponsor under applicable law; provided that the Optionee certifies in writing to the Sponsor that the Optionee owns a number
of Other Available Shares having a Fair Market Value that is at least equal to the Fair Market Value of Option Shares to be withheld by the Company for the then-current exercise on account of withheld taxes in excess of such minimum amount, and
(ii) to pay to the Sponsor in cash all or a portion of the taxes to be withheld upon the exercise of an Option. In all cases, the Shares so withheld by the Company shall have a Fair Market Value that does not exceed the amount of taxes to be
withheld minus the cash payment, if any, made by the Optionee. Any election pursuant to this Paragraph 15(b) must be in writing made prior to the date specified by the Committee, and in any event prior to the date the amount of tax to be
withheld or paid is determined. An election pursuant to this Paragraph 15(b) may be made only by an Optionee or, in the event of the Optionee’s death, by the Optionee’s legal representative. Shares withheld pursuant to this
Paragraph 15(b) up to the minimum amount of taxes required to be withheld by the Sponsor under applicable law shall not be treated as having been issued under the Plan and shall continue to be available for subsequent grants under the Plan.
Shares withheld pursuant to this Paragraph 15(b) in excess of the number of Shares described in the immediately preceding sentence shall not be available for subsequent grants under the Plan. The Committee may add such other requirements and
limitations regarding elections pursuant to this Paragraph 15(b) as it deems appropriate. 
 (c) Except as otherwise
provided in this Paragraph 15(c), any tax liabilities incurred in connection with the exercise of an Incentive Stock Option under the Plan shall be satisfied by the Optionee’s payment to the Sponsor in cash all of the taxes to be withheld
upon exercise of the Incentive Stock Option. Notwithstanding the foregoing, the Committee may permit an Optionee to elect to have the Sponsor withhold a portion of the Shares underlying the Incentive Stock Option exercised having a Fair Market Value
approximately equal to the minimum amount of taxes required to be withheld by the Sponsor under applicable law. Any election pursuant to this Paragraph 15(c) must be in writing made prior to the date specified by the Committee, and in any event
prior to the date the amount of tax to be withheld or paid is determined. An election pursuant to this Paragraph 15(c) may be made only by an Optionee or, in the event of the Optionee’s death, by the Optionee’s legal representative.
Shares withheld pursuant to this Paragraph 15(c) up to the minimum amount of taxes required to be withheld by the Sponsor under applicable law shall not be treated as having been issued under the Plan and shall continue to be available for
subsequent grants under the Plan. Shares withheld pursuant to this Paragraph 15(c) in excess of the number of Shares described in the 
  

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immediately preceding sentence shall not be available for subsequent grants under the Plan. The Committee may add such other requirements and limitations regarding elections pursuant to this
Paragraph 15(c) as it deems appropriate. 
 16. EFFECTIVE DATE AND TERM OF PLAN 

This amendment and restatement of the Plan shall be effective July 23, 2010, except as otherwise specifically provided herein. The
Plan shall expire on May 12, 2019, unless sooner terminated by the Board. 
 17. GENERAL 

Each Option shall be evidenced by a written instrument containing such terms and conditions not inconsistent with the Plan as the
Committee may determine. The issuance of Shares on the exercise of an Option shall be subject to all of the applicable requirements of the corporation law of the Sponsor’s state of incorporation and other applicable laws, including federal or
state securities laws, and all Shares issued under the Plan shall be subject to the terms and restrictions contained in the Articles of Incorporation and By-Laws of the Sponsor, as amended from time to time. 

Executed as of the 23rd day of July, 2010. 
 COMCAST CORPORATION 
 By: /s/ David L. Cohen

 Attest: /s/ Arthur R. Block 

 

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