Document:

EX-4.4

 [***] Certain information in this document has been omitted and filed separately with the Securities and
Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 
 Exhibit 4.4

 EXECUTION VERSION 
 INVESTOR AGREEMENT 
 THIS INVESTOR AGREEMENT (this
“Agreement”), effective as of January 5, 2011 (“Effective Date”), is entered into by and between Blackhawk Network Holdings, Inc., a Delaware corporation (the “Company”),
whose principal place of business is 5918 Stoneridge Mall Road, Pleasanton, California 94588, [***], and [***], whose registered office is [***] 
 Recitals 
 WHEREAS, pursuant to the Certificate of Incorporation of the
Company, the Company is authorized to issue up to an aggregate of (i) 140,000,000 shares of Common Stock, $0.001 par value per share (the “Common Stock”), and (ii) 10,000,000 shares of Preferred Stock, $0.001 par
value per share (the “Preferred Stock” and, together with the Common Stock, the “Capital Stock”); 
 WHEREAS, the Company and [***] have previously entered into a Warrant Issuance Agreement dated November 3, 2010 (the “Warrant Issuance Agreement”) pursuant to which the
Company, subject to the terms and conditions therein, will issue to [***] a stock purchase warrant (the “Warrant”) for the purchase of shares of Common Stock of the Company; 

WHEREAS, concurrently with the issuance of the Warrant, the Company and [***] will enter into a Joinder Agreement (the
“Joinder Agreement”) pursuant to which [***] will become a party to certain provisions of the Stockholders Agreement (as defined in the Joinder Agreement); and 

WHEREAS, [***] and the Company desire to make arrangements between themselves with respect to certain matters relating to the shares of
Common Stock of the Company issuable under the Warrant (the “Warrant Shares”) and any Additional Securities (as defined below) purchased or otherwise acquired by [***], including the imposition of certain restrictions on and
obligations with respect to the disposition thereof and such other matters as are addressed herein. 
 Agreement

 NOW, THEREFORE, in consideration of the premises and the mutual covenants herein contained, and for other good and
valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto, intending to be legally bound hereby, agree as follows: 
 1. Definitions. For purposes of this Agreement, the following defined terms shall have the meaning ascribed thereto below. 
 “Additional Securities” shall mean all shares of Common Stock and any other security of the Company, any direct or indirect subsidiary of the Company or any successor thereto,
purchased or otherwise acquired by [***] after the Effective Date, including the Warrant Shares; provided that the Warrant and any other stock purchase warrants, stock options, or other rights to subscribe for any security of the Company shall not
be deemed to be Additional Securities under this Agreement. 
 “Agreement” shall have the meaning set
forth in the first paragraph hereof. 
 “Alliance Partner Agreement” shall mean that certain Alliance
Partner Agreement dated September 27, 2010 by and between BHN and [***], as amended from time to time. 

  

					
	Investor Agreement	 		 	

 EXECUTION VERSION 

 

 “Appraisal” means the written appraisal used by the Board to
determine the Market Value of the Capital Stock of the Company. 
 “BHN” shall mean Blackhawk Network,
Inc., an Arizona corporation and wholly-owned subsidiary of the Company. 
 “Board” shall mean the Board
of Directors of the Company. 
 “Call Right” shall have the meaning set forth in
Section 3(a). 
 “Call Right Exercise Notice” shall have the meaning set forth in
Section 3(c). 
 “Call Right Exercise Period” shall have the meaning set forth in
Section 3(c). 
 “Call Right Purchase Price” shall have the meaning set forth in
Section 3(b). 
 “Called Securities” shall have the meaning set forth in
Section 3(a). 
 “Capital Stock” shall have the meaning set forth in the first recital
hereto. 
 “Change in Control” shall have the meaning ascribed to such term in the Stockholders
Agreement. 
 “Common Stock” shall have the meaning set forth in the first recital hereto. 

“Company” shall have the meaning set forth in the first paragraph hereof. 

“Dispose or Disposition” means to directly or indirectly, voluntarily or involuntarily sell, transfer, convey,
negotiate, pledge, hypothecate, assign or in any other way dispose of any shares of stock or other securities. 

“Early Exercise” shall have the meaning ascribed to such term in the Warrant Issuance Agreement. 

“Final Holding Period Date” shall have the meaning set forth in Section 3(c). 

“Initial Public Offering” shall have the meaning ascribed to such term in the Stockholders Agreement. 

“Joinder Agreement” shall have the meaning set forth in the third recital hereto. 

“Majority Owner” shall mean Safeway Inc., a Delaware corporation. 

“Market Value” shall mean the fair market value of the Warrant Shares as of the applicable date as determined by
the Board based upon the most recent written appraisal of the Company’s Capital Stock (not more than seven (7) months old) by a nationally recognized appraisal firm and reflecting such discounts as may be used in such appraisal; provided
that if (i) an appraisal of the Company’s Capital Stock has not been completed within the seven (7) month period prior to the date of receipt by the Company of such date, or (ii) the Board determines that (x) one or more
material events or material developments related to the Company’s business has occurred since the date of the most recent appraisal and (y) such event(s) or development(s) potentially affects the valuation of the Capital Stock, then in
each such case, a nationally recognized appraisal firm will be hired by the Board to prepare a more recent appraisal of the Company’s Capital Stock. 
  

[***] Certain information in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has
been requested with respect to the omitted portions. 

  

					
	Investor Agreement	 	2	 	

 EXECUTION VERSION 

 

 “Preferred Stock” shall have the meaning set forth in the first
recital hereto. 
 “Public Market” shall have the meaning ascribed to such term in the Stockholders
Agreement. 
 “Put Right” shall have the meaning set forth in Section 4(a). 

“Put Right Exercise Notice” shall have the meaning set forth in Section 4(c). 

“Put Right Exercise Period” shall have the meaning set forth in Section 4(c). 

“Put Right Purchase Price” shall have the meaning set forth in Section 4(b). 

“Put Securities” shall have the meaning set forth in Section 4(a). 

“Securities” shall mean all Warrant Shares and Additional Securities then held by [***] 

“Securities Act” means the Securities Act of 1933, as amended. 

“Spin-off” shall have the meaning ascribed to such term in the Stockholders Agreement. 

“Stockholders Agreement” shall mean that certain Second Amended and Restated Stockholders’ Agreement dated
as of August 26, 2008 by and among the Company, the Majority Owner, and the Stockholders (as defined therein). 
 [***]

 “Termination” shall have the meaning set forth in Section 3(a). 

“Valuation Certification” shall have the meaning set forth in Section 2. 

“Warrant” shall have the meaning set forth in the second recital hereto. 

“Warrant Shares” shall have the meaning set forth in the fourth recital hereto. 

“Warrant Issuance Agreement” shall have the meaning set forth in the second recital hereto. 

2. Notice of Intent to Effect Certain Transactions; Market Value Information. The Company shall issue to [***], not less than 60
days nor more than 180 days prior to the effective date of an Initial Public Offering or a Spin-Off, a written notice indicating the Company’s or Majority Owner’s bona fide intention to effect an Initial Public Offering or a Spin-Off, such
notice to be accompanied by (i) the most recent consolidated financial statements of the Company and its subsidiaries prepared in a manner consistent with financial statements to be included in a registration statement on Form S-1 or Form 10,
as applicable, and (ii) a draft of any disclosure to be included in the registration statement on Form S-1 or Form F-10, as applicable, pursuant to Item 404 of Regulation S-K substantially in the form to be filed with the Securities and
Exchange Commission in connection with the Initial Public Offering or Spin-Off. The Company shall also issue to [***] a written notice not less than thirty (30) days prior to the closing of a transaction that will result in a Change in Control,
and such notice shall be accompanied by a description of the material terms of such Change of Control, including the consideration payable or issuable to the holders of the Common Stock of the Company in connection with the Change of Control.
Additionally, if there is no Public Market for the Common Stock at any time 
  
 [***] Certain information in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted
portions. 

  

					
	Investor Agreement	 	3	 	

 EXECUTION VERSION 

 

 
when the Warrant is exercisable, the Company shall, within ten (10) business days of a written request by [***], provide to [***] a written statement of the Company’s chief financial
officer certifying the Market Value of the Warrant Shares, the date of the appraisal determining such Market Value, the date approved by the Company’s Board of Directors, and confirming that no subsequent appraisals have been made, accompanied
by an excerpt from such written appraisal stating the Market Value (collectively, the “Valuation Certification”). The obligations of the Company under this Section 2 shall terminate upon the earliest to occur of
an (i) Initial Public Offering and (ii) a Spin-Off; provided that no such termination shall relieve the Company for liability for breach of any obligation of the Company under this Section 2 prior to such termination.

 3. Call Right With Respect to Securities Held by [***]. 

(a) Call Right. Subject to Section 3(e) hereof, in the event of any expiration (without renewal) or termination
of the Alliance Partner Agreement for any reason whatsoever (a “Termination”), the Company and any assignee, in its sole discretion, shall have the right and option to repurchase or purchase (the “Call
Right”) for the period set forth in Section 3(c) of all (but not less than all) of the Warrant Shares then held by [***] (the “Called Securities”) at the purchase price set forth in
Section 3(b) hereof. 
 (b) Call Right Purchase Price. The Call Right shall be exercisable by the
Company at the Market Value of the Warrant Shares as of the date the Call Right Exercise Notice is given or deemed given in accordance with Section 3(c) hereof (the “Call Right Purchase Price”). 

(c) Call Right Exercise Period. The “Call Right Exercise Period” is the period (i) commencing
on the later of (A) the date of Termination and (B) the Final Holding Period Date and (ii) ending on the date that is twelve (12) months following the later of (A) the date of the Termination and (B) the date of
issuance of Warrant Shares that follows any Termination. The “Final Holding Period Date” is the date that is one hundred eighty-one (181) days following the date of the issuance of Warrant Shares. Subject to
Section 3(e) hereof, the Company shall have the right at any time during the Call Right Exercise Period to exercise its Call Right by giving [***] written notice (the “Call Right Exercise Notice”) of its election
to purchase the Called Securities. Any Call Right Exercise Notice received by [***] prior to the commencement of the Call Right Exercise Period shall be deemed given on the first day of the Call Right Exercise Period. The Company’s right to
exercise the Call Right shall terminate at 5:00 p.m., P.S.T., on the last day of the Call Right Exercise Period. Each Call Right Exercise Notice shall be accompanied by a Valuation Certification, or if a Call Right Exercise Notice is given prior to
the first day of the Call Right Exercise Period, the Company shall deliver to [***] a Valuation Certification on the first day of the Call Right Exercise Period. 
 (d) Closing. The closing of the Call Right transaction shall occur not later than fifteen (15) business days following the date the Call Right Exercise Notice is given or deemed given
to [***]. At the closing, the Company shall deliver to [***], in immediately available funds, the Call Right Purchase Price against delivery to the Company of a stock certificate or certificates or other instrument, as applicable, duly representing
all of the Called Securities, duly endorsed in blank by [***] or having attached thereto a stock power duly executed by [***] in proper form for transfer, along with customary representations and 

 
 [***] Certain information in this document has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  

					
	Investor Agreement	 	4	 	

 EXECUTION VERSION 

 

 
warranties by [***] as to authority to sell the Warrant Shares and that it owns all of its Called Securities free and clear of any liens, restrictions, security interests, or encumbrances
whatsoever, other than those created by this Agreement, the Warrant Issuance Agreement, the Warrant, the Joinder Agreement, and the Stockholders Agreement and restrictions under applicable securities laws. 

(e) Termination of Call Right. The provisions of this Section 3(a) through (d) shall terminate upon
the earliest to occur of the closing of (i) an Initial Public Offering and (ii) a Spin-Off. 
 4. Put Right With
Respect to Securities Held by [***]. 
 (a) Put Right. Subject to Section 4(e) hereof, [***],
in its sole discretion, shall have the right to require the Company to repurchase (the “Put Right”) all (but not less than all) of the Warrant Shares then held by [***] (the “Put Securities”) for the
period set forth in Section 4(c) hereof and at the purchase price set forth in Section 4(b) hereof. 

(b) Put Right Purchase Price. The Put Right shall be exercisable by [***] at the Market Value of the Warrant Shares as of
the date the Put Right Exercise Notice is given or deemed given in accordance with Section 4(c) hereof (the “Put Right Purchase Price”). 
 (c) Put Right Exercise Period. The “Put Right Exercise Period” is the period commencing on the Final Holding Period Date and ending on July 15, 2016, and during
which period there is no Public Market. Subject to Section 4(e) hereof, [***] shall have the right at any time during the Put Right Exercise Period to exercise its Put Right by giving the Company written notice (the “Put Right
Exercise Notice”) of its election to require the Company to purchase the Put Securities. Any Put Right Exercise Notice given prior to the commencement of the Put Right Exercise Period shall be deemed given on the first day of the Put
Right Exercise Period. Subject to Section 4(e) hereof, [***] right to exercise the Put Right shall terminate at 5:00 p.m., P.S.T., on the last day of the Put Right Exercise Period. Within ten (10) business days after a Put Right Exercise
Notice is given or deemed given to the Company, the Company shall deliver to [***] a Valuation Certification for the Market Value of the Warrant Shares as of the date the Put Right Notice is given or deemed given. In the event that the Market Value
of the Warrant Shares reflected in the Valuation Certification is less than the most recent Market Value of the Warrant Shares disclosed to [***], then [***] shall have the right (except with respect to the exercise of the Put Right pursuant to
Section 4(e)(ii)a. hereof) to revoke its Put Right Exercise Notice prior to the closing of such Put Right transaction by giving the Company written notice of revocation not later than ten (10) days after its receipt of the Valuation
Certification. 
 (d) Closing. The closing of the Put Right transaction shall occur at a mutually agreed upon time
during the thirty (30) day period (or in the event of a termination of the Put Right pursuant to Section 4(e)(ii) hereof, the sixty (60) day period) following the date the Put Right Exercise Notice is given or deemed given to the
Company. At the closing, the Company shall deliver to [***], in immediately available funds, the Put Right Purchase Price against delivery to the Company of a stock certificate or certificates or other instrument, as applicable, duly representing
all of the Put Securities, duly endorsed in 
  
 [***] Certain
information in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  

					
	Investor Agreement	 	5	 	

 EXECUTION VERSION 

 

 
blank by [***] or having attached thereto a stock power duly executed by [***] in proper form for transfer, along with customary representations and warranties by [***] as to its authority to
sell the Put Securities and that it owns all of its Put Securities free and clear of any liens, restrictions, security interests, or encumbrances whatsoever, other than those created by this Agreement, the Stock Warrant Agreement, the Warrant, the
Joinder Agreement, and the Stockholders Agreement and restrictions under applicable securities laws. 
 (e) Termination of
Put Right. 
 (i) The provisions of Section 4(a) through (d) shall terminate on the earliest to
occur of (a) the closing of an Initial Public Offering; (b) the closing of a Spin-Off; and (c) July 15, 2016. 
 (ii) In addition, in the event of a Termination (as defined in Section 3(a)), where (x) the termination occurs between April 1, 2014 and July 15, 2016 and (y) there is not a
Public Market at the time the Put Right Notice is given, then: 
 a. where the Termination notice is given by Blackhawk, the
Put Right shall be deemed exercised by [***], and a Put Right Exercise Notice shall be deemed given, without any further action by either party, on the first day of the Put Right Exercise Period following the date of such Termination. 

b. where the Termination notice is given by [***], then the Put Right shall terminate on the later of (a) sixty (60) days
after the date of such Termination or (b) the first business day after the Final Holding Period Date. 
 5. Market
Stand-Off Agreement. [***] shall not sell, dispose of, transfer, make any short sale of, grant any option for the purchase of, or enter into any hedging or similar transaction with the same economic effect as a sale, any Securities, including,
without limitation, the Warrant Shares, for a period of time specified by the managing underwriters (not to exceed 180 days) following the effective date of any registration statement of the Company for an Initial Public Offering filed under the
Act. [***] agrees to execute and deliver such other agreements as may be reasonably requested by the Company and/or the managing underwriter that are consistent with the foregoing or that are necessary to give further effect thereto. In order to
enforce the foregoing covenant, the Company may impose stop-transfer instructions with respect to the Securities until the end of such period. The underwriters of the Company’s stock are intended third-party beneficiaries of this
Section 5 and shall have the right, power and authority to enforce the provisions hereof as though they were a party hereto. 
 6. Miscellaneous. 
 (a) Entire Agreement Amendment and
Modification. This Agreement constitutes the entire agreement of the parties hereto with respect to the subject matter hereof and may not be modified, amended or terminated except by a written instrument duly executed by the parties hereto.

  
 [***] Certain information in this document has been omitted and
filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  

					
	Investor Agreement	 	6	 	

 EXECUTION VERSION 

 

 (b) Waiver of Compliance. Except as otherwise provided in this Agreement,
any failure of any party hereto to comply with any obligation, covenant, agreement or condition herein may be waived by the party entitled to the benefits thereof only by a written instrument signed by the party granting such waiver, but such waiver
or failure to insist upon strict compliance with such obligation, covenant, agreement or condition shall not operate as a waiver of, or estoppel with respect to any subsequent or other failure, breach or default. 

(c) Severability. If any provision of this Agreement shall be held invalid or unenforceable, such invalidity or
unenforceability shall attach only to such provision and shall not in any manner affect or render invalid or unenforceable any other severable provision of this Agreement, and this Agreement shall be carried out as if any such invalid or
unenforceable provision were not contained herein. 
 (d) Successors and Assigns. The Company may assign the Call
Right and its obligation under the Put Right, in whole or in part, to one or more Persons; provided that no such assignment of the Company’s obligation under the Put Right shall relieve the Company of any obligation thereunder. This Agreement
shall be binding upon and inure to the benefit of the Company, its successors, and assigns. There are no third-party beneficiaries to this Agreement, except that the Majority Owner is a third-party beneficiary entitled to enforce the provisions of
this Agreement, and except that the underwriters of the Company’s stock are third-party beneficiaries of the obligations of [***] under provisions of Section 5 hereof. 

(e) Headings. The section headings contained herein are for the purposes of convenience only and are not intended to define
or limit the content of said sections. 
 (f) Injunctive Relief. The Securities cannot be readily purchased or
sold in the open market and, for that reason, among others, the Company and [***] will be irreparably damaged if this Agreement is not specifically enforced. Should any dispute arise concerning the Disposition of any Securities hereunder, an
injunction may be issued mandating or restraining such Disposition of Securities pending the determination of such controversy. Any right or obligation to purchase or sell any of the Securities shall be enforceable in a court of equity by a decree
of specific performance. Such remedy shall be cumulative and in addition to any other remedy that the parties may have. 
 (g)
Further Assurances. Each party hereto shall cooperate and shall take such further action and shall execute and deliver such further documents as may be reasonably requested by any other party in order to carry out the provisions and
purposes of this Agreement. 
 (h) Governing Law. This Agreement shall be governed by and construed and enforced
in accordance with the laws of the State of Delaware, without giving effect to the conflicts of law principles thereof. 
  

[***] Certain information in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has
been requested with respect to the omitted portions. 

  

					
	Investor Agreement	 	7	 	

 EXECUTION VERSION 

 

 (i) Notices. Any notice, request or other communication hereunder shall be
in writing and shall be deemed to be duly given when delivered personally, by registered or certified mail, postage prepaid, or by a nationally recognized overnight courier service as set forth below (or such other addresses as a party hereafter
provide the other party): 
  

			
	 If to [***] to:
  

[***]
	  	 If to Blackhawk to:
  

Blackhawk Network Holdings, Inc.
 5918 Stoneridge
Mall Road
 Pleasanton, CA 94588-3229

[***]
 Fax: 925-226-9083

Attn: Chief Executive Officer

		
	 With a copy to:
  

[***]
	  	 With a copy to:
  

Blackhawk Network Holdings, Inc.
 Legal
Department
 5918 Stoneridge Mall Road

Pleasanton, CA 94588
 [***]

Fax: 925-226-9728
 Attn: David E. Durant,
Esq.

 (j) Recapitalizations, Exchanges, etc. Affecting the Securities. This Agreement shall
apply, to the full extent set forth herein, with respect to all of the Securities of the Company or any successor or assign of the Company (whether by merger, consolidation, sale of assets or otherwise) that may be issued at any time in respect of,
in exchange for, or in substitution of, such equity and debt securities (and shall be appropriately adjusted for any stock dividends, splits, reverse splits, combinations, reclassification, recapitalizations, reorganizations and the like occurring
after the Effective Date), owned by [***] or any permitted transferee of the Securities as provided in Section 8(d) of the Joinder Agreement. Each person to whom any Securities are to be issued or transferred in accordance with and
subject to the provisions of this Agreement shall be required to execute a copy of this Agreement and acknowledge in writing that he, she or it is bound by the terms of this Agreement prior to delivery to such transferee of any such Securities or
any certificate therefor and prior to such transferee receiving any rights under this Agreement. 
 (k)
Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original but all of which together shall constitute one and the same instrument. Delivery of an executed counterpart of a signature page to
this Agreement by facsimile or electronically (such as a .pdf or other such file) shall be as effective as delivery of a manually executed counterpart of this Agreement. 
 (l) Dispute Resolution; Remedies. 
 (i) Dispute Resolution.
The dispute resolution procedures set forth in the Warrant Issuance Agreement shall govern any controversy, claim or dispute of whatever nature arising between the parties hereto concerning their respective rights and obligations under this
Agreement, or the 
  
 [***] Certain information in this document has
been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  

					
	Investor Agreement	 	8	 	

 EXECUTION VERSION 

 

 
breach, termination, enforceability, scope or validity of this Agreement and/or the rights or obligations of the parties arising out of or relating to this Agreement or the breach, termination,
negotiation or validity hereof. 
 (ii) Remedies. Each party hereby waives any and all rights it may have to receive
exemplary or punitive damages with respect to any claim it may have against the other party, it being agreed that no party shall be entitled to receive money damages in excess of its actual compensatory damages, notwithstanding any contrary
provision contained in this Agreement or otherwise. 
 (m) Miscellaneous. Nothing in this Agreement shall require
a party hereto to take any action in violation of applicable law. Each party and its counsel have fully participated in the review and revision of this Agreement, and any rule of construction to the effect that ambiguities are to be construed
against the drafter shall not be applied in this Agreement. 
 IN WITNESS WHEREOF, the undersigned have caused this Agreement to
be executed by their duly authorized officers as of the Effective Date. 
  

					
	COMPANY:	 	BLACKHAWK NETWORK HOLDINGS, INC.
			
		 	By:	 	  

			
		 	Name:	 	  

			
		 	Title:	 	  

		
	[***]:	 	 [***]

			
		 	By:	 	  

			
		 	Name:	 	  

			
		 	Title:	 	  

  
 [***] Certain information in this document
has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  

					
	Investor Agreement	 	9EX.4.5

 [***] Certain information in this document has been omitted and filed separately with the Securities and
Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 
 Exhibit 4.5

 AMENDED & RESTATED INVESTOR AGREEMENT 

THIS AMENDED & RESTATED INVESTOR AGREEMENT (this “Agreement”), effective as of March 31, 2011, is entered
into by and between Blackhawk Network Holdings, Inc., a Delaware corporation (the “Company”), and [***] (“Purchaser”). 
 WITNESSETH 
 WHEREAS, pursuant to the Certificate of Incorporation of the Company,
the Company is authorized to issue up to an aggregate of (i) 140,000,000 shares of Common Stock, $0.001 par value per share (the “Common Stock”), and (ii) 10,000,000 shares of Preferred Stock, $0.001 par value per share
(the “Preferred Stock” and, together with the Common Stock, the “Capital Stock”); 
 WHEREAS,
effective as of August 16, 2007, the Company and Purchaser entered into (i) a Stock Purchase Agreement (the “Stock Purchase Agreement”) between the Company and Purchaser pursuant to which Purchaser initially purchased
2,073,170 shares (the “Shares”) of the Common Stock of the Company, (ii) a Joinder Agreement (the “Joinder Agreement”) pursuant to which Purchaser became a party to certain provisions of the Stockholders
Agreement (as defined in the Joinder Agreement), and (iii) an Investor Agreement (as previously amended) (the “Original Investor Agreement”) concerning certain matters relating to the Shares and any Additional Securities (as
defined below) purchased or otherwise acquired by Purchaser hereunder, including the imposition of certain restrictions on and obligations with respect to the disposition thereof. 

NOW, THEREFORE, in consideration of the premises and the mutual covenants herein contained, and for other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto, intending to be legally bound hereby, agree as follows: 
 1. Definitions. For purposes of this Agreement, the following defined terms shall have the meaning ascribed thereto below. Defined terms used in this Agreement that are not separately defined
herein shall have the meanings set forth in the Stockholders Agreement. 
 “Additional Purchase Price”
shall mean the purchase price paid by Purchaser in connection with each purchase of Additional Securities pursuant to Purchaser’s exercise of the Purchase Right. 
 “Additional Reserved Plan Securities” shall have the meaning set forth in Section 2(b)(ii). 
 “Additional Securities” shall mean all shares of Common Stock and any other security of the Company, any direct or indirect Subsidiary of the Company or any successor thereto,
purchased or otherwise acquired by Purchaser after August 16, 2007. 
 “Agreement” shall have the
meaning set forth in the first paragraph hereof. 

 “Alliance Partner” shall mean any retail merchant that, either
directly or indirectly through a third party distributor, participates through written agreements in the retail sale of products distributed by BN as part of the Alliance Partners Program. 

“Alliance Partners Program” shall mean any program operated by BN or its Affiliates for the marketing of prepaid
cards and other financial products or services at retail locations, whether by the name “Alliance Partners Program” or any other name. 
 “BN” shall mean Blackhawk Network, Inc., an Arizona corporation and wholly-owned subsidiary of the Company. 
 “Call Right” shall have the meaning set forth in Section 4(a). 
 “Call Right Exercise Notice” shall have the meaning set forth in Section 4(c). 
 “Call Right Exercise Period” shall have the meaning set forth in Section 4(c). 
 “Call Right Purchase Price” shall have the meaning set forth in Section 4(b). 
 “Called Securities” shall have the meaning set forth in Section 4(a). 
 “Capital Stock” shall have the meaning set forth in the first recital hereto. 
 “Change in Control Price” shall have the meaning set forth in Section 3(d)(iii)(B). 
 “Common Stock” shall have the meaning set forth in the first recital hereto. 
 “Company” shall have the meaning set forth in the first paragraph hereof. 
 “Determined Value” shall have the meaning set forth in Section 5. 
 “Drag-Along Notice” shall have the meaning set forth in Section 3(a). 
 “Equity Security” shall mean Common Stock, Preferred Stock, any other class of capital stock and any other equity or quasi-equity security, unit or other instrument with
characteristics or attributes commonly associated with equity securities, including equity securities convertible into or exchangeable for other securities and regardless of whether any such security is (i) subject to restrictions or other
limitations with respect to the vesting, ownership or exercise of any rights accorded thereto, (ii) of a class or series currently existing or hereafter authorized for issuance or (iii) previously outstanding and subsequently held in
treasury. 
 “Escrow Account” shall have the meaning set forth in Section 3(g). 

“Escrow Agent” shall have the meaning set forth in Section 3(g). 

“Escrow Agreement” shall have the meaning set forth in Section 3(g). 

“Existing Called Securities” shall have the meaning set forth in Section 4(b)(i). 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 2 

 “Existing Put Securities” shall have the meaning set forth in
Section 3(d)(i). 
 “Existing Put Securities Minimum Purchase Price” shall have the meaning
set forth in Section 3(d)(i) 
 “Fair Market Value” shall mean, as of any date, the value of
a share of Common Stock or other security determined as follows: 
 (a) If the Common Stock or other class of security, as
applicable, is listed on any established securities exchange or regularly quoted through the automated quotation system of a registered securities association, then its Fair Market Value shall be the closing sales price for a share of Common Stock
or a share or unit of such other class of security, as applicable, as quoted on such exchange or automated quotation system for such date or, if there is no closing sales price for a share of Common Stock or a share or unit of such other class of
security, as applicable, on the date in question, the closing sales price for a share of Common Stock or a share or unit of such other class of security, as applicable, on the last preceding date for which such quotation exists, as reported in
The Wall Street Journal; or 
 (b) If the Common Stock or other class of security, as applicable, is neither listed on an
established securities exchange nor regularly quoted through the automated quotation system of a registered securities association that provides a closing sales price, then its Fair Market Value shall be the Determined Value. 

“Future Called Securities” shall have the meaning set forth in Section 4(b)(ii). 

“Future Put Securities” shall have the meaning set forth in Section 3(d)(ii). 

“Future Put Securities Minimum Purchase Price” shall have the meaning set forth in Section 3(d)(ii).

 “Initial Public Offering” shall mean the initial public offering by the Company of the Common Stock in
an underwritten offering registered under the Securities Act as a result of which a minimum of eighteen percent (18%) of the Company’s Common Stock on a fully-diluted basis is held by the public. 

“Initial Purchase Price” shall mean $8,292,680 paid by Purchaser for the Purchase of the Shares pursuant to the
Stock Purchase Agreement. 
 “Initial Reserved Plan Securities” shall have the meaning set forth in
Section 2(b)(i). 
 “Joinder Agreement” shall have the meaning set forth in the second
recital hereto. 
 [***] 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 3 

 “Original Investor Agreement” shall have the meaning set forth in
the second recital hereto. 
 “Parent” shall mean Safeway Inc. 

“Preferred Stock” shall have the meaning set forth in the first recital hereto. 

“Prepaid Card Program Agreement” shall mean the Prepaid Card Program Agreement, dated August 16, 2007, among
BN, [***] and Purchaser. 
 “Purchase Right” shall have the meaning set forth in
Section 2(c)(i). 
 “Purchase Right Exercise Notice” shall have the meaning set forth in
Section 2(c)(iii). 
 “Purchase Right Exercise Period” shall have the meaning set forth in
Section 2(c)(iii). 
 “Purchase Right Purchase Price” shall have the meaning set forth in
Section 2(c)(ii). 
 “Purchase Right Securities” shall mean any Equity Security, any debt
securities convertible into or exchangeable for any Equity Security, or any options, warrants or other rights to purchase or acquire any Equity Security, in each case issued by the Company, any direct or indirect Subsidiary of the Company or any
successor thereto. 
 “Purchaser” shall have the meaning set forth in the first paragraph hereof.

 “Purchaser Securities” shall mean all Shares and Additional Securities then held by Purchaser.

 “Put Right” shall have the meaning set forth in Section 3(b). 

“Put Right Exercise Notice” shall have the meaning set forth in Section 3(c). 

“Put Right Exercise Period” shall have the meaning set forth in Section 3(c). 

“Put Right Purchase Price” shall have the meaning set forth in Section 3(d). 

“Put Securities” shall have the meaning set forth in Section 3(b). 

“Qualified Firm” shall have the meaning set forth in Section 5. 

“Reserved Plan Securities” shall have the meaning set forth in Section 2(b)(ii). 

“Restricted Stock Plans” shall mean the Company’s 2006 Restricted Stock Plan for Eligible Employees of
Safeway Inc., effective as of February 22, 2006, and the Company’s Amended and Restated 2006 Restricted Stock Plan, effective as of February 23, 2007. 
 “Securities Issuance Notice” shall have the meaning set forth in Section 2(c)(iii). 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 4 

 “Selection Deadline” shall have the meaning set forth in
Section 5. 
 “Shares” shall have the meaning set forth in the second recital hereto.

 “Spin-Off” shall mean the distribution by Parent (by dividend, distribution, recapitalization,
reorganization or otherwise) of eighteen percent (18%) or more of the outstanding equity securities of the Company to the stockholders of Parent. 
 “Stock Option Plan” shall mean the Company’s 2007 Stock Option Plan effective as of February 20, 2007. 

“Stock Purchase Agreement” shall have the meaning set forth in the second recital hereto. 

“Termination” shall have the meaning set forth in Section 4(a). 

“Transaction Notice” shall have the meaning set forth in Section 3(a). 

2. Issuance of Additional Securities by Company. 
 (a) Issuance of Common Stock to Alliance Partners. The Company hereby covenants and agrees that it shall not issue or sell any shares of Common Stock, any securities convertible into or
exchangeable for shares of Common Stock, or any options, warrants or other rights to purchase or acquire shares of Common Stock, in each case to any Alliance Partner at a price per share (calculated on a fully-diluted basis with respect to such
securities as though all securities convertible into Common Stock are so converted and all options, warrants or other rights to purchase Common Stock are exercised) equivalent to less than $4.00 per share (adjusted, as necessary, to account for any
stock split or reverse stock split occurring after August 16, 2007 and prior to such issuance or sale to an Alliance Partner) or on such other terms which, in the aggregate, are more beneficial to such Alliance Partner than to Purchaser.

 (b) Issuance of Reserved Plan Securities. 

(i) The Company hereby represents and warrants that, as of August 16, 2007, the following securities, consisting of Common Stock
and, in the case of the Stock Option Plan, including the options related thereto (collectively, the “Initial Reserved Plan Securities”), constitute all of the unissued securities that have been reserved for issuance pursuant to the
Restricted Stock Plans or reserved for issuance (other than upon exercise of options currently outstanding) pursuant to the Stock Option Plan: 
  

					
	 Plan
	  	Securities	 
		
	 2006 Restricted Stock Plan for Eligible Employees of Safeway Inc. (currently outstanding, i.e, held by Parent and available under
the Plan for transfer to Parent employees)
	  	 	1,332,000	  
		
	 Amended and Restated 2006 Restricted Stock Plan
	  	 	955,675	  
		
	 Stock Option Plan
	  	 	3,367,500	  
		  	  
	  
	 
		
	 Total Initial Reserved Plan Securities
	  	 	5,655,175	  
		  	  
	  
	 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 5 

 The Company hereby represents and warrants that all Purchase Right Securities issued after
August 16, 2007 and on or prior to the date hereof were issued in compliance with the Original Investor Agreement. 
 (ii)
The Company and Purchaser acknowledge and agree that, after March 31, 2011, and in addition to the total Initial Reserved Securities identified above, the Company may, pursuant to the Restricted Stock Plans and/or the Stock Option Plan, issue
additional shares of Common Stock (and, in the case of the Stock Option Plan, including the options related thereto) in an amount aggregating up to Two Million (2,000,000) shares of Common Stock, calculated net of all such shares of Common
Stock and options forfeited from time to time under such Plans in accordance with the Plan terms (e.g., shares cancelled in connection with “cashless exercises” of stock options or cancelled or expired in connection with termination of
employment, but not, for the avoidance of doubt, repurchased shares) (as so calculated, the “Additional Reserved Plan Securities”). The Initial Reserved Plan Securities and the Additional Reserved Plan Securities constitute the
“Reserved Plan Securities.” 
 (iii) Purchaser acknowledges that to the extent any Reserved Plan Securities are
issued by Company, Purchaser’s percentage ownership interest in the aggregate Common Stock outstanding shall be diluted. 

(c) Right of Purchaser to Acquire Purchase Right Securities. 

(i) Purchase Right. With respect to each issuance by the Company, any direct or indirect Subsidiary of the Company or any
successor thereto, of any Purchase Right Securities, but excluding the issuance of (i) Reserved Plan Securities, (ii) any Equity Security distributed to the holders of Equity Securities in their capacity as such without payment of
consideration therefor, and (iii) any securities issued by a direct or indirect Subsidiary of the Company to the Company or to any other Subsidiary of the Company that is a wholly-owned (disregarding, for such purposes, any shares that are held
by directors of such Subsidiary in their capacity as such to satisfy foreign ownership requirements) direct or indirect Subsidiary of the Company, Purchaser shall have the right and option (the “Purchase Right”), which Purchase
Right shall be irrevocable, subject to Section 2(d), to purchase from the Company, such Subsidiary or successor thereto, two percent (2%) of the aggregate number of shares, units, options, warrants, dollar amount or other unit of
measure, as applicable, of 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 6 

 
the Purchase Right Securities so issued. For the avoidance of doubt, and not in limitation thereof, the Purchase Right shall apply to the issuance of securities pursuant to (A) each of the
Restricted Stock Plans and the Stock Option Plan only to the extent (i) any such plan is amended to increase the number of securities reserved for issuance thereunder and the Company issues securities thereunder not constituting Initial
Reserved Plan Securities and (ii) any such securities issued after March 31, 2011 exceed the Additional Reserved Plan Securities, (B) any stock compensation plan, agreement or arrangement other than the Restricted Stock Plans and the
Stock Option Plan adopted by the Company after August 16, 2007, (C) any transaction involving the issuance of Purchase Right Securities (other than any securities described in clause (ii) of the first sentence of this
Section 2(c)(i)) to an Alliance Partner other than [***] and (D) any other transaction, agreement or arrangement pursuant to which Purchase Right Securities (other than any securities described in clauses (i) - (iii), inclusive, of
the first sentence of this Section 2(c)(i)) are issued by the Company, but shall not apply in any case to the subsequent issuance of any underlying security upon the conversion, exchange, or exercise of a security to which the Purchase
Right has already applied. In the event that the Purchase Right Securities whose issuance triggers the Purchase Right contain vesting requirements or otherwise permit or prohibit the purchase of securities prior to, during or after a specified
period of time, then any Purchase Right Securities purchased by Purchaser in connection with the exercise of such Purchase Right shall vest or otherwise be exercisable during the same time period and at the same exercise price(s) as such Purchase
Right Securities, it being understood that any vesting requirement relating to performance of services shall not apply to Purchaser; provided, however, that if such triggering transaction involves the granting of options to
Company’s employees or BN’s employees, then such triggering transaction shall be treated as the issuance of the underlying securities, any vesting or exercise provisions in such options shall be disregarded with respect to Purchaser’s
Purchase Right, and such Purchase Right shall apply with respect to the underlying securities only (calculated on a fully-diluted basis as though all underlying securities issuable upon exercise of the options have been exercised). If the Purchase
Right Securities contain such terms or conditions as would preclude their purchase by any party other than the party to whom issued in the transaction giving rise to the Purchase Right, the Purchase Right shall not extend to such securities provided
that the Company shall make available to Purchaser for purchase pursuant to the Purchase Right, in lieu of such securities, other securities bearing substantially similar rights, seniority, priority, terms and conditions which are reasonably
acceptable to Purchaser. Purchaser shall be entitled, in its sole discretion, to elect to purchase less than all of the Purchase Right Securities determined to be available for purchase from time to time pursuant to the Purchase Right,
provided that such election shall not constitute a waiver of the right of 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 7 

 
Purchaser to elect to purchase all of the Purchase Right Securities which Purchaser may become entitled to purchase in connection with subsequent applications of this Section 2(c).

 (ii) Purchase Right Purchase Price. The price at which Purchaser may purchase Purchase Right Securities pursuant to
the Purchase Right (“Purchase Right Purchase Price”) shall be: (A) if the Purchase Right arises from the issuance of options pursuant to the Stock Option Plan, if applicable, or any other stock option plan, agreement or
arrangement pertaining to the Company’s employees or BN’s employees, the per share price shall be the exercise price of such options as set forth in the related option grant notice; (B) if the Purchase Right arises from the issuance
of Common Stock pursuant to either of the Restricted Stock Plans, if applicable, or any other restricted stock plan, agreement or arrangement, the per share purchase price shall be the most recent determination by the board of directors of the
Company or, in the absence of such determination by the board of directors of the Company, by the board of directors of Parent, of the fair market value of one share of Common Stock; (C) if the Purchase Right arises from the issuance of
securities denominated by dollar amount rather than by share or unit, then the purchase price shall be two percent (2%) of the aggregate dollar amount of such issuance (adjusted for any OID or other discount to the face value of such securities
inuring to the benefit of any party to whom the securities are issued), or (D) if the Purchase Right arises from any other issuance of securities, the per share or unit price of the securities at which the securities are valued in the
transaction, as evidenced by the purchase price therefor in the transaction or, to the extent that the purchase price therefor is not payable in monetary currency or in securities with a readily determinable market value, as determined in good faith
by the board of directors of the Company; provided that, if Purchaser does not agree that such value as determined by the Company’s board of directors is reasonable, then Purchaser may request appraisal of the per share or unit price of
such securities pursuant to the provisions of Section 5 hereof for determining the Determined Value of securities (as though such securities were Put Securities or Called Securities as referenced therein). 

(iii) Purchase Right Exercise Period. The Company shall provide a notice (“Securities Issuance Notice”) to
Purchaser not more than fifteen (15) days after each issuance of Purchase Right Securities, identifying (A) the number and type of securities issued, (B) the material terms applicable to such issuance, including, as applicable, the
price per share or unit at which such securities were issued, the price per share or unit at which such securities may be exercised, or the aggregate dollar amount at which securities denominated in dollar amount rather than by share or unit were
issued, (C) the number or dollar amount of Purchase Right Securities which Purchaser is entitled to purchase pursuant to the Purchase Right, determined in accordance with Section 2(c)(i), and (D) the Purchase Right

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 8 

 
Purchase Price, determined in accordance with Section 2(c)(ii). In the event that Purchaser shall disagree with the Company’s determination of the number or dollar amount of the
Purchase Right Securities or the Purchase Right Purchase Price with respect thereto as set forth in the Securities Issuance Notice, or shall require further information from the Company to verify such determination, the Company shall provide such
additional information to Purchaser and each of the Company and Purchaser shall work together in good faith for a period of not less than thirty (30) days to resolve such dispute as required by Section 7(l). Purchaser shall have
thirty (30) days following receipt of the Securities Issuance Notice, which period shall be extended and not expire less than ten (10) days after resolution of all bona fide disputes, if any, with respect to such Securities Issuance Notice
(as may be extended, the “Purchase Right Exercise Period”) to exercise the Purchase Right by giving the Company written notice (the “Purchase Right Exercise Notice”) of Purchaser’s election to purchase all or a
portion of the Purchase Right Securities available to Purchaser for purchase pursuant thereto. Purchaser’s right to exercise the Purchase Right with respect to each event triggering the Purchase Right shall expire at 5:00 p.m., P.S.T., on the
last day of the applicable Purchase Right Exercise Period. 
 (iv) Closing. The closing of an exercised Purchase Right
transaction shall occur not later than ten (10) days after the Company’s receipt of the Purchase Right Exercise Notice. At the closing, Purchaser shall pay to the Escrow Account funds equal to (A) in the case of Purchase Right
Securities described in Section 2(c)(ii)(C), that portion of the Purchase Right Purchase Price allocable to the Purchase Right Securities which Purchaser has elected to purchase or (B) in all other cases, the Purchase Right Purchase
Price multiplied by the number of shares or other units, as applicable, purchased and, in either case, provide to the Company representations and warranties comparable to those set forth in Section 4.4 to 4.8, inclusive, of the Stock Purchase
Agreement, against delivery by the Company to Purchaser of a stock certificate or other instrument, as applicable, duly representing all of the Purchase Right Securities that Purchaser has elected to purchase as set forth in the Purchase Right
Exercise Notice, along with the Company’s representation and warranty set forth in Section 3.18 of the Stock Purchase Agreement and the Company’s representation and warranty that the Purchase Right Securities are being issued to
Purchaser free and clear of any liens, restrictions, security interests, or encumbrances whatsoever, other than those created by this Agreement, the Joinder Agreement and the Stockholders Agreement. 

(d) Termination of Purchase Right and Other Provisions. The provisions of this Section 2 shall terminate upon
the earliest to occur of (i) the closing of an Initial Public Offering, (ii) the closing of a Spin-Off, (iii) the closing of a transaction that results in a Change in Control, and (iv) June 1, 2014 (the end of the Initial
Term as defined in the Prepaid Card 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 9 

 
Program Agreement), except that the Purchase Right shall continue to apply during the Purchase Right Exercise Period to the issuance of any Purchase Right Securities occurring prior to the
earliest to occur of any of the events set forth in clauses (i) – (iv) of this Section 2(d) with respect to which the Company has delivered or is required to deliver a Securities Issuance Notice to Purchaser. 

3. Put Right With Respect to Securities Held by Purchaser. 

(a) Notice of Intent to Effect Certain Transactions. The Company shall issue to Purchaser, not less than 60 days nor more
than 180 days prior to the effective date of an Initial Public Offering or a Spin-Off, a written notice indicating the Company’s bona fide intention to effect an Initial Public Offering or a Spin-Off, such notice to be accompanied by
(i) the most recent consolidated financial statements of the Company and its subsidiaries prepared in a manner consistent with financial statements to be included in a registration statement on Form S-1 or Form 10, as applicable, and
(ii) a draft of any disclosure to be included in the registration statement on Form S-1 or Form F-10, as applicable, pursuant to Item 404 of Regulation S-K substantially in the form to be filed with the Securities and Exchange Commission
in connection with the Initial Public Offering or Spin-Off. The Company shall also issue to Purchaser a written notice not less than thirty (30) days prior to the closing of a transaction that will result in a Change in Control (any notice
delivered pursuant to the foregoing provisions of this Section 3(a), a “Transaction Notice”). The Company shall also issue a written notice to Purchaser of Parent’s intention to exercise its Drag-Along Rights under
Section 5(b) of the Stockholders Agreement (“Drag-Along Notice”), such notice to be delivered not less than thirty (30) days prior to the closing of the transaction. 

(b) Put Right. Subject to Section 3(f) hereof, the Company hereby irrevocably grants and issues to Purchaser
the right and option to sell to the Company and any successor or assignee of the Company (the “Put Right”) all but not less than all of the Purchaser Securities then held by Purchaser (the “Put Securities”), at the
applicable price set forth in Section 3(d) hereof. The Put Right may be exercised by Purchaser during the applicable Put Right Exercise Period (defined below): 
 (i) if, at any time prior to June 1, 2014, the Company has provided to Purchaser (A) a Transaction Notice or (B) a Drag-Along Notice; or 

(ii) if, as of sixty (60) days prior to August 16 in each of 2011, 2012 and 2013 or sixty (60) days prior to June 1,
2014, the Company has not consummated an Initial Public Offering, a Spin-Off, or a transaction resulting in a Change in Control. 
 (c) Put Right Exercise Period. Purchaser shall have a period of (i) thirty (30) days, in the case of Put Right triggered by receipt of a Transaction Notice or a Drag-Along Notice
or (ii) sixty (60) days in the case of a Put Right triggered pursuant to Section 3(b)(ii) (as applicable, the “Put Right Exercise Period”) to exercise the Put Right by giving the Company written notice (a
“Put Right Exercise Notice”) of its election to put the Put Securities to the Company; provided, however, that if the Company gives a Transaction Notice during the sixty (60) day period prior to any of the
triggering dates set forth in Section 3(b)(ii) and Purchaser has 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 10 

 
not theretofore given a Put Right Exercise Notice, the Put Right Exercise Period shall be extended for an additional sixty (60) day period after such triggering date in order for Purchaser
to determine whether it wishes to exercise its Put Right. Any Put Right Exercise Notice given prior to the commencement of the applicable Put Right Exercise Period shall be deemed given on the first day of the Put Right Exercise Period.
Purchaser’s right to exercise the Put Right with respect to each event triggering the Put Right shall expire at 5:00 p.m., P.S.T., on the last day of the applicable Put Right Exercise Period. In the event that Purchaser shall not exercise the
Put Right with respect to receipt of a Transaction Notice, then, as more fully set forth in the Escrow Agreement, the Company shall be entitled to receive a distribution of all escrow funds held by the Escrow Agent pursuant to the Escrow Agreement,
subject to the requirement that the Company must promptly return such funds to the Escrow Agent to be held in escrow pursuant to the Escrow Agreement if the Company does not consummate the transaction which was identified in such Transaction Notice
prior to the earlier to occur of (i) 240 days after the date of such Transaction Notice or (ii) the Company’s decision to abandon such transaction. 
 (d) Put Right Purchase Price. The Put Right shall be exercisable by Purchaser at a price (the “Put Right Purchase Price”), determined separately with respect to each class
of Put Securities as follows: 
 (i) Existing Put Securities. With respect to those Put Securities issued on or before
March 31, 2011 (the “Existing Put Securities”) (all of which are in fact shares of Common Stock or warrants for shares of Common Stock) for which the Put Right is exercised, the Put Right Purchase Price shall be fixed at Nine
Dollars and Forty-five Cents ($9.45) for each share of the Put Securities (such price and number of Existing Put Securities as adjusted for stock splits, reverse stock splits, recapitalizations and the like) (the “Existing Put Securities
Minimum Purchase Price”) 
 (ii) Future Put Securities. With respect to those Put Securities issued after
March 31, 2011 (the “Future Put Securities”) for which the Put Right is exercised, the Put Right Purchase Price shall be equal to the sum of the individual amounts determined by separately calculating with respect to each
purchase by Purchaser of Future Put Securities comprising such class, the sum of (x) the product of the per share or unit purchase price paid by Purchaser with respect to such Future Put Securities multiplied by the aggregate number of such
Future Put Securities (such price and number of Future Put Securities as adjusted for stock splits, reverse stock splits, recapitalizations and the like) plus (y) interest thereon, compounded annually, at four percent (4%) per annum from
the date of purchase by Purchaser of such Future Put Securities to the date of the closing of the exercised Put Right transaction (the “Future Put Securities Minimum Purchase Price”). 

(iii) Change in Control Price. Notwithstanding the foregoing, in the case of a Put Right triggered by a transaction that will
result in a Change in Control pursuant to which consideration would be payable in such transaction with respect to such class of securities, the Put Right Purchase Price shall be equal to the greater of: 

(A) with respect to the Existing Put Securities, the Existing Put Securities Minimum Purchase Price, and, with respect to
the Future Put Securities, the Future Put Securities Minimum Purchase Price; and 
 (B) with respect to all Put
Securities, (x) the per share or unit purchase price payable in such transaction with respect to such class of securities multiplied by the aggregate number of Put Securities of such class (with respect to each such class, the “Change
in Control Price”) unless Purchaser requests a determination of Fair Market Value for purposes of calculating the amount that would be payable with respect to Put Securities of such class, which request shall be made in
writing along with the Put Right Exercise Notice, in which case the Put Right Purchase Price shall be equal to (y) the Fair Market Value of the Put Securities of such class as of the date of the exercise of the Put Right multiplied by the
aggregate number of Put Securities of such class; provided that, the Fair Market Value amount so determined with respect to such securities shall not be less than the Change in Control Price. 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 11 

 In the event that the Put Securities include Purchaser Securities denominated in dollars rather than shares
or units, then the amount determined pursuant to clause (iii)(B)(x) above shall be the aggregate dollar amount proposed to be paid in the Change of Control transaction for such Put Securities, and the amount determined pursuant to clause (iii)(B)(y)
above shall be the product of the percentage of the face amount of such Put Securities (which percentage may be greater than, equal to or less than 100% to reflect any premium or discount to such face amount), determined to be the Fair Market Value
with respect to such Put Securities multiplied by the aggregate principal amount of such Put Securities. 
 (e)
Closing. The closing of the exercised Put Right transaction shall occur not later than the later of (i) thirty (30) days after the Company’s receipt of the Put Right Exercise Notice and (ii) except in connection
with a Put Right transaction that will result in a Change in Control for which no determination of Fair Market Value with respect to any Put Right Security is being made, fifteen (15) days after determination of the Fair Market Value. At the
closing, the Company shall pay to Purchaser, in immediately available funds, the Put Right Purchase Price determined with respect to each class of Put Right Securities for which the Put Right is exercised against delivery to the Company of a stock
certificate or certificates or other instrument, as applicable, duly representing all of the Put Securities of such class, duly endorsed in blank by Purchaser or having attached thereto a stock power duly executed by Purchaser in proper form for
transfer, along with Purchaser’s representation and warranty that it owns all of the Put Securities of such class, free and clear of any liens, restrictions, security interests, or encumbrances whatsoever, other than those created by this
Agreement, the Joinder Agreement and the Stockholders Agreement. 
 (f) Termination of Put Right. The provisions
of this Section 3 shall terminate upon earliest to occur of (i) the closing of an Initial Public Offering, (ii) the closing of a Spin-Off, (iii) the closing of a transaction resulting in a Change in Control, and
(iv) subject to any extension of the Put Right Exercise Period pursuant to Section 3(c), the end of the Initial Term of the Prepaid Card Program Agreement, which is June 1, 2014. In addition, the Put Right shall terminate as to
any Purchaser Securities that are the subject of a Disposition. For the avoidance of doubt, in the event Purchaser sells a portion of the Purchaser Securities in a transaction pursuant to Section 5 of the Stockholders Agreement, such sale shall
not terminate the Put Right as to the remaining Purchaser Securities unless such transaction results in a Change in Control. 

(g) Establishment of Escrow Account. The Company agrees to deposit the Initial Purchase Price and each Additional Purchase
Price in an escrow account (the “Escrow Account”). The Company shall not co-mingle the funds in the Escrow Account with any other funds of the Company. The Escrow Account will remain in place until the Put Right terminates,
notwithstanding any assignment by the Company of its obligations in accordance with Section 7(d) hereof. The escrow agent shall be a bank mutually agreeable to Purchaser and Company (the “Escrow Agent”). The escrow agent
shall be retained, and an escrow agreement relating to the Escrow Account shall be entered into among the parties and the escrow agent (the “Escrow Agreement”) concurrently with the execution of this Agreement. 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 12 

 4. Call Right With Respect to Securities Held by Purchaser. 

(a) Call Right. Subject to Section 4(e) hereof, in the event of a termination of the Prepaid Card Program
Agreement prior to June 1, 2014 by Purchaser or [***] other than pursuant to Sections 2.3.5, 2.11, 2.13.5, 8.2, 8.5, 12.3, 12.5, 12.6, or 20 thereof or by BN pursuant to Sections 12.2, 12.4 or 12.7 thereof (provided that with respect to a
termination under Section 12.7, Purchaser shall have had 30 days to cure such nonpayment) (in each case, a “Termination”), the Company and any assignee, in its sole discretion, shall have the right and option to repurchase or
purchase (the “Call Right”) all, but not less than all, of the Purchaser Securities then held by Purchaser (the “Called Securities”) at the purchase price set forth in Section 4(b). 

(b) Call Right Purchase Price. The Call Right shall be exercisable by the Company at an aggregate price (the “Call
Right Purchase Price”) determined separately with respect to each class of Called Securities as follows: 
 (i)
Existing Called Securities. With respect to those Called Securities issued on or before March 31, 2011 (the “Existing Called Securities”) (all of which are in fact shares of Common Stock or warrants for shares of Common
Stock) for which the Call Right is exercised, the Call Right Purchase Price shall be fixed at Nine Dollars and Forty-five Cents ($9.45) for each share of Existing Called Securities (such price and number of Existing Called Securities as adjusted for
stock splits, reverse stock splits, recapitalizations and the like). 
 (ii) Future Called Securities. With respect to
those Called Securities issued after March 31, 2011 (the “Future Called Securities”) for which the Call Right is exercised, the Call Right Purchase Price shall be equal to the sum of the individual amounts determined by
separately calculating with respect to each purchase by Purchaser of Future Called Securities comprising such class, the sum of (x) the product of the per share or unit purchase price paid by Purchaser with respect to such Future Called
Securities multiplied by the aggregate number of such Called Securities (such price and number of Future Called Securities as adjusted for stock splits, reverse stock splits, recapitalizations and the like) plus (y) interest thereon, compounded
annually, at four percent (4%) per annum from the date of purchase by Purchaser of such Future Called Securities to the date of the closing of the exercised Call Right transaction. 
 In the event that the Called Securities include Purchaser Securities denominated in dollars rather than shares or units, then the amount determined pursuant to clause (b)(ii)(x) above shall be the
aggregate dollar amount paid by Purchaser for such Called Securities. 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 13 

 (c) Call Right Exercise Period. The Company shall have sixty (60) days
from the date of Termination (the “Call Right Exercise Period”) to exercise its Call Right by giving Purchaser written notice (the “Call Right Exercise Notice”) of its election to purchase the Called Securities;
provided, however, that if a Termination occurs on a date during the sixty (60) day period prior to June 1, 2014 (the end of the Initial Term of the Prepaid Card Program Agreement), the Call Right Exercise Period shall be extended for an
additional sixty (60) day period after such Termination date in order for Company to determine whether it wishes to exercise its Call Right. Any Call Right Exercise Notice given prior to the commencement of the Call Right Exercise Period shall
be deemed given on the first day of the Call Right Exercise Period. The Company’s right to exercise the Call Right shall terminate at 5:00 p.m., P.S.T., on the last day of the Call Right Exercise Period. 

(d) Closing. The closing of the exercised Call Right transaction shall occur not later than thirty (30) days following
Purchaser’s receipt of the Call Right Exercise Notice. At the closing, the Company shall deliver to Purchaser, in immediately available funds, the Call Right Purchase Price against delivery to the Company of a stock certificate or certificates
or other instrument, as applicable, duly representing all of the Called Securities, duly endorsed in blank by Purchaser or having attached thereto a stock power duly executed by Purchaser in proper form for transfer, along with the Purchaser’s
representation and warranty that it owns all of its Called Securities free and clear of any liens, restrictions, security interests, or encumbrances whatsoever, other than those created by this Agreement, the Joinder Agreement and the Stockholders
Agreement. 
 (e) Termination of Call Right. The provisions of this Section 4 shall terminate upon the
earliest to occur of (i) the closing of an Initial Public Offering, (ii) the closing of a Spin-Off, (iii) the closing of a transaction resulting in a Change in Control, and (iv) the expiration of the Initial Term of the Prepaid
Card Program Agreement, which is June 1, 2014. In addition, the Call Right shall terminate as to any Purchaser Securities that are the subject of a Disposition. 
 5. Determined Value. The provisions of this Section 5 shall apply to the extent that a determination of the Determined Value of Put Securities or Called Securities is required to
ascertain the Fair Market Value thereof. For purposes of this Agreement, “Determined Value” shall be the value, determined separately with respect to each class of securities comprising Put Securities or Called Securities, of one
share or unit of such class of securities as of the date of the Put Right Exercise Notice or the Call Right Exercise Notice, as applicable, as determined pursuant to this Section 5; provided that if the Put Securities or Called
Securities are denominated in dollars rather than in shares or other units, then the Determined Value shall be stated as a percentage of the face amount thereof (which percentage may be greater than, equal to or less than 100% to reflect any premium
or discount to such face amount). The Company and Purchaser, within thirty (30) days after the date of the Put Right Exercise Notice or the Call Right Exercise Notice (the “Selection Deadline”), shall each select a nationally
recognized appraisal firm (a “Qualified Firm”) and give written notice to the other party of such selection. If either party fails to select, and give notice of, a Qualified Firm prior to the Selection Deadline, such party shall be
deemed to have agreed to the other party’s selection of a Qualified Firm and the appraisal of the value of the Put Securities or Called Securities, as applicable, by such selected Qualified Firm shall be the Determined Value and shall be
conclusive and binding on 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 14 

 
the parties. If each party has timely selected a Qualified Firm, then each of the two selected Qualified Firms shall conduct an appraisal of the value of the Put Securities or Called Securities,
as applicable, and the parties shall arrange for the Qualified Firms to deliver their appraisals to each party simultaneously. If the higher of the two appraisals with respect to any class of Put Securities or Called Securities (the “Higher
Appraisal”) is equal to or is less than one hundred ten percent (110%) of the lower of the two appraisals with respect to such class of Put Securities or Called Securities (“Lower Appraisal”), the average of the Lower
Appraisal and the Higher Appraisal shall be the Determined Value with respect to such class of Put Securities or Called Securities and shall be deemed conclusive and binding upon the parties. If the Higher Appraisal is more than one hundred ten
percent (110%) of the Lower Appraisal, the parties shall select a third mutually agreed-upon Qualified Firm (“Third Firm”). If the parties are unable to agree upon a Third Firm within thirty (30) days after the first two
appraisals have been provided to the parties, the two Qualified Firms shall select the Third Firm. The Third Firm shall conduct an appraisal of the value of the Put Securities or Called Securities, as applicable, with respect to which the higher
appraisal was more than one hundred ten percent (110%) of the Lower Appraisal (the “Third Appraisal”). The relative differences between the Higher Appraisal, the Lower Appraisal and the Third Appraisal shall be calculated and
the two appraisals with the smallest relative difference shall be identified. The average of the two such identified appraisals shall be the Determined Value with respect to such Put Securities or Called Securities for which such Third Appraisal was
required and shall be deemed conclusive and binding on the parties. All determination of the value of Put Securities or Called Securities, as applicable, shall be determined with appropriate discounts attributable to minority ownership and lack of
marketability and shall take into account all unpaid dividends or interest, if any, accrued thereon. In conducting their appraisals, the Qualified Firms appointed hereunder shall consider all relevant evidence and information submitted to them, and
all such evidence submitted by the parties shall be provided to each Qualified Firm. The Company shall cooperate with and provide all information reasonably requested by a Qualified Firm, subject to the execution by each selected Qualified Firm of a
non-disclosure agreement in form and substance reasonably satisfactory to the Company. The determination of the value of the Put Securities or Called Securities, as applicable, by each Qualified Firm shall be set forth in writing, together with an
explanation of the considerations upon which its appraisal is based (subject to any non-disclosure obligations), with a signed counterpart delivered simultaneously to the Company and Purchaser not later than sixty (60) days after selection of
the last of the Qualified Firms. Purchaser acknowledges and agrees that all appraisals constitute confidential information of the Company that is subject to all existing obligations of Purchaser with respect to confidential information of the
Company. The Company shall bear the fees and expenses of all Qualified Firms selected under this Section 5. 
 6.
Minority Interest Holder Protection 
 (a) Dividends and Distributions. In the event the board of directors
of the Company or any Subsidiary of the Company declares a dividend or distribution on the Common Stock or any other class of Purchaser Securities, such dividend or distribution shall not result in a dividend or distribution to Parent unless
Purchaser receives a similar dividend or distribution pro rata with respect to Purchaser’s then-current percentage interest in the outstanding shares of Common Stock or such other class of Purchaser Securities, as applicable. 

(b) Restriction on Information to and Involvement of Parent. The Company acknowledges that Parent and Purchaser are
competitors in the grocery industry and, accordingly, the Company agrees that it shall not share confidential information of Purchaser or [***] with Parent or any Affiliate (other than BN and the Company’s other Subsidiaries) or representatives
thereof, including any director or officer of the Company or BN that also is an employee, officer or director of Parent or any Affiliate (other than BN and the Company’s other subsidiaries); provided, however, that the
Company’s directors who are independent directors of Parent shall be entitled to review any information reasonably necessary to fulfill their obligations as directors of the Company in connection with either (i) the issuance of the Shares
or Additional Securities to Purchaser or (ii) a material transaction involving the Company that is not in the ordinary course. 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 15 

 7. Miscellaneous. 

(a) Entire Agreement Amendment and Modification. This Agreement constitutes the entire agreement of the parties with
respect to the subject matter hereof and may not be modified, amended or terminated except by a written instrument duly executed by the parties hereto. 
 (b) Waiver of Compliance. Except as otherwise provided in this Agreement, any failure of any of the parties to comply with any obligation, covenant, agreement or condition herein may be
waived by the party entitled to the benefits thereof only by a written instrument signed by the party granting such waiver, but such waiver or failure to insist upon strict compliance with such obligation, covenant, agreement or condition shall not
operate as a waiver of, or estoppel with respect to any subsequent or other failure, breach or default. 
 (c)
Severability. If any provision of this Agreement shall be held invalid or unenforceable, such invalidity or unenforceability shall attach only to such provision and shall not in any manner affect or render invalid or unenforceable any
other severable provision of this Agreement, and this Agreement shall be carried out as if any such invalid or unenforceable provision were not contained herein. 
 (d) Successors and Assigns. The Company may assign the Call Right and, subject to compliance with Section 3(g), its obligations under the Put Right, in whole or in part, to one
or more Persons; provided that the Company shall retain liability for failure of any assignee to perform the assigned obligations. The Company may not assign its obligations under the Purchase Right. This Agreement shall be binding upon and inure to
the benefit of the Company, its successors, and assigns. 
 (e) Headings. The section headings contained herein
are for the purposes of convenience only and are not intended to define or limit the content of said sections. 
 (f)
Injunctive Relief. The Purchaser Securities cannot be readily purchased or sold in the open market and, for that reason, among others, the parties will be irreparably damaged if this Agreement is not specifically enforced. Should any
dispute arise concerning the purchase, sale or Disposition of any Purchaser Securities hereunder, an injunction may be issued mandating such purchase or restraining any sale or Disposition of Purchaser Securities pending

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 16 

 
the determination of such controversy. Any right or obligation to purchase or sell any of the Purchaser Securities shall be enforceable in a court of equity by a decree of specific performance.
Such remedy shall be cumulative and in addition to any other remedy that the parties may have. 
 (g) Further
Assurances. Each party hereto shall cooperate and shall take such further action and shall execute and deliver such further documents as may be reasonably requested by any other party in order to carry out the provisions and purposes of this
Agreement. 
 (h) Governing Law. This Agreement shall be governed by and construed and enforced in accordance with
the laws of the State of Delaware, without giving effect to the conflicts of law principles thereof. 
 (i)
Notices. Any notice, request or other communication hereunder, unless this Agreement specifically provides otherwise, shall be in writing and shall be deemed to be duly given when delivered personally, by registered or certified mail,
postage prepaid, or by a nationally recognized overnight courier service as set forth below (or such other addresses as a party hereafter provide the other party): 
  

			
	 If to Purchaser to:
  

[***]
 Attn: General Counsel

 
	  	 If to Blackhawk to:
  

Blackhawk Network, Inc.
 5918 Stoneridge Mall
Road
 Pleasanton, CA 94588-3229
 Attn:
Chief Executive Officer

	 With a copy to:
  

Sidley Austin LLP
 One South Dearborn
Street
 Chicago, IL 60603
 Fax:
312-853-7036
 Attn: Robert P. Freeman, Esq.
	  	 With a copy to:
  

Blackhawk Network, Inc.
 Legal
Department
 5918 Stoneridge Mall Road

Pleasanton, CA 94588
 Fax:
925-226-9083
 Attn: David E. Durant, Esq.

 (j) Recapitalizations, Exchanges, Etc. Affecting the Securities. This Agreement shall
apply, to the full extent set forth herein with respect to all of the Purchaser Securities and all other equity and debt securities of the Company or any successor or assign of the Company (whether by merger, consolidation, sale of assets or
otherwise) which may be issued at any time in respect of, in exchange for, or in substitution of, such equity and debt securities (and shall be appropriately adjusted for any stock dividends, splits, reverse splits, combinations, reclassification,
recapitalizations, reorganizations and the like occurring after August 16, 2007), owned by the Purchaser or any permitted transferee of the Purchaser Securities as provided in this Agreement. Each Person to whom any certificate for Purchaser

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 17 

 
Securities is to be issued or transferred in accordance with and subject to the provisions of this Agreement shall be required to execute a copy of this Agreement and acknowledge in writing that
he, she or it is bound by the terms of this Agreement prior to delivery to such transferee of any such certificate and prior to such transferee receiving any rights under this Agreement. 

(k) Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original but all of
which together shall constitute one and the same instrument. 
 (l) Arbitration. Except for the proceedings
commenced by either party pursuant to Section 7(f) above for equitable relief, in the event of a dispute between the parties concerning their respective rights and obligations under this Agreement, or the breach, termination,
negotiation, or validity hereof and/or the rights or obligations of the parties arising out of or relating to this Agreement or the breach, termination, negotiation or validity thereof in any case that the parties are unable to resolve amicably
between themselves within thirty (30) days of proper notice from one party to another, such dispute shall be settled by arbitration in San Francisco, California in an expedited manner in accordance with the commercial rules of the American
Arbitration Association (the “AAA”) by a duly registered arbitrator to be selected jointly by the parties. The decision of the arbitrator shall be final and binding upon the parties. Each of the parties consents to the jurisdiction
of the courts of California for the purposes of enforcing the dispute resolution provisions of this Section 7(l). Each party further irrevocably waives any objection to proceeding before the AAA based upon lack of personal jurisdiction
or to the laying of venue and further irrevocably and unconditionally waives and agrees not to make a claim in any court that dispute resolution before the AAA has been brought in an inconvenient forum. Each of the parties hereto agrees that its
submission to jurisdiction is made for the express benefit of the other parties hereto. 
 (m) Attorneys’
Fees. In the event of any arbitration or proceeding arising out of or related to this Agreement, the prevailing party (as determined in accordance with Section 7(l), if disputed) shall be entitled to recover from the losing party
all of its costs and expenses incurred in connection with such arbitration or proceeding, including court costs and reasonable attorneys’ fees, whether or not such arbitration or proceeding is prosecuted to judgment. 

(n) Miscellaneous. Time is of the essence under this Agreement with respect to all provisions of this Agreement that
specify a time for performance. Nothing in this Agreement shall require a party to take any action in violation of applicable law. Each party and its counsel have fully participated in the review and revision of this Agreement, and any rule of
construction to the effect that ambiguities are to be construed against the drafter shall not be applied in this Agreement. 

*    *    *    *    * 

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 18 

 IN WITNESS WHEREOF, the undersigned have caused this Agreement to be executed by their duly
authorized officers as of the date first set forth above. 
  

					
	COMPANY:	 	BLACKHAWK NETWORK HOLDINGS, INC.
			
		 	By:	 	  

			
		 	Name:	 	  

			
		 	Title:	 	  

		
	PURCHASER:	 	 [***]

			
		 	By:	 	  

			
		 	Name:	 	  

			
		 	Title:	 	  

  
 [***] Certain information
in this document has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 

  
 19

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