Document:

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                                                                    EXHIBIT 10.9

                            SUBORDINATED LOAN AGREEMENT

                                    between

                             VIDEOTRON (1998) LTEE
                                 (As Borrower)

                                      and

                              QUEBECOR MEDIA INC.
                                  (As Lender)

                          DATED AS OF JANUARY 16, 2004
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                               TABLE OF CONTENTS

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<Caption>
                                                                                        PAGE
                                                                                      --------
<S>     <C>            <C>                                                            <C>
1.      INTERPRETATION.............................................................       1
        1.1            Definitions.................................................       1
        1.2            Headings....................................................       3
        1.3            References..................................................       3
        1.4            Preamble....................................................       3

2.      THE SUBORDINATED LOAN......................................................       3
        2.1            Subordinated Loan...........................................       3
        2.2            Interest....................................................       4
        2.3            Payment of Principal and Interest...........................       4
        2.4            Ranking.....................................................       4
        2.5            Optional Prepayment.........................................       4
        2.6            Interest on Overdue Payments................................       4
        2.7            Manner of Payment...........................................       5
        2.8            Application of Payments.....................................       5

3.      REPRESENTATIONS AND WARRANTIES.............................................       5
        3.1            Representations and Warranties..............................       5

4.      COVENANTS..................................................................       6
        4.1            Affirmative Covenants                                              6

5.      EVENTS OF DEFAULT..........................................................       7
        5.1            Events of Default...........................................       7
        5.2            Performance by the Lender...................................       8
        5.3            Remedies Upon Event of Default..............................       9

6.      MISCELLANEOUS..............................................................       9
        6.1            Waiver......................................................       9
        6.2            Severability................................................       9
        6.3            Binding Effect and Assignment...............................       9
        6.4            Entirety....................................................      10
        6.5            Indemnity...................................................      10
        6.6            Remedies Cumulative.........................................      10
        6.7            Term of Agreement...........................................      10
        6.8            Address for Notice..........................................      10
        6.9            Governing Law and Jurisdiction..............................      11
        6.10           Inconsistent Provisions.....................................      11
        6.11           Counterparts................................................      12
        6.12           Default by Lapse of Time....................................      12
        6.13           Language....................................................      12

SCHEDULE A PROMISSORY NOTE.........................................................      13
</Table>
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    SUBORDINATED LOAN AGREEMENT dated as of January 16, 2004:

<Table>
<S>                                     <C>
BETWEEN:                                VIDEOTRON (1998) LTEE, a company incorporated under the laws
                                        of Quebec, with its registered office at 300 Viger Avenue
                                        East, Montreal, province of Quebec, H2X 3W4,

                                        (the "BORROWER");

AND:                                    QUEBECOR MEDIA INC., a company incorporated under the laws
                                        of Quebec, with its registered office at 300 Viger Avenue
                                        East, Montreal, province of Quebec, H2X 3W4,

                                        (the "LENDER");
</Table>

    WHEREAS the Borrower has requested that the Lender provide the Borrower with
a subordinated loan in the principal amount of one billion and one hundred
million dollars ($1,100,000,000.00) and the Lender has agreed to provide such
subordinated loan to the Borrower, upon the terms and subject to the conditions
hereinafter set forth;

    THE PARTIES HEREBY AGREE AS FOLLOWS:

1.  INTERPRETATION

    1.1     DEFINITIONS

    In this Agreement, unless the context otherwise requires, the following
    terms shall have the meanings respectively ascribed to them in this
    Section 1.1:

    "AGREEMENT" means the present subordinated loan agreement between the
    Borrower and the Lender dated as of January 16, 2004 (as same may be
    amended, restated or otherwise modified from time to time);

    "BUSINESS DAY" means a day, other than a Saturday or a Sunday, on which
    banks in Montreal, Quebec are open for business in that city;

    "CLOSING DATE" means January 16, 2004, at which time the Subordinated Loan
    shall be advanced to the Borrower, in its entirety, by the Lender;

    "CREDIT AGREEMENT" means the credit agreement dated as of November 28, 2000,
    as amended from time to time, among Videotron ltee (as borrower thereunder),
    Royal Bank of Canada, as administrative agent and the lenders thereunder.

    "DEFAULT" means any of the events specified in Section 5.1, regardless of
    whether there shall have occurred any passage of time or giving of notice or
    both that would be necessary in order to constitute such event an Event of
    Default;

    "DOLLARS", and "$" means the lawful currency of Canada;

    "EVENT OF DEFAULT" has the meaning ascribed to that term in Section 5.1;

    "INTEREST INSTALLMENT" means the amount of interest due in respect of each
    Interest Period and payable on the Interest Payment Date;

    "INTEREST PAYMENT DATE" means June 20 and December 20 of each year, provided
    that the first Interest Payment Date shall be on June 20, 2004 and the last
    Interest Payment Date shall be on the Principal Payment Date (to the extent
    any amounts in interest then remain unpaid);

    "INTEREST PERIOD" means each of the six-month period ending on June 20 and
    December 20 of each year; except for the first Interest Period, which shall
    begin on January 16, 2004 and end on June 20, 2004, and the last Interest
    Period which shall end on the Principal Payment Date.

    "LOAN DOCUMENTS" means this Agreement and the Promissory Note, all as
    amended, supplemented, restated or replaced from time to time;

    "MATURITY DATE" means January 16, 2019;

                                       1
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    "OBLIGATIONS" means:

         (i) the prompt payment, as and when due and payable, of all amounts in
             principal, interest fees, costs or otherwise now or hereafter owing
             by the Borrower to the Lender under, or pursuant to, the Loan
             Documents; and

        (ii) the strict performance and observance by the Borrower of all
             agreements, warranties, representations, covenants and conditions
             of the Borrower made under, or pursuant to, the Loan Documents.

    "PERSON" means any individual, company, partnership, joint venture,
    association, joint-stock company, trust, unincorporated organization or
    Governmental Authority;

    "PRINCIPAL INSTALLMENT" means the payment of principal due on the Principal
    Payment Date;

    "PRINCIPAL PAYMENT DATE" means, in respect of the principal payment due
    hereunder, at the latest the Maturity Date, to the extent any amounts in
    principal of the Subordinated Loan then remain unpaid;

    "PROMISSORY NOTE" means the promissory note remitted by the Borrower to the
    Lender pursuant to Section 2.1 herein, substantially in the form of
    SCHEDULE A attached hereto;

    "SUBORDINATED LOAN" shall have the meaning ascribed to it in Section 2.1;

    "SUBORDINATION AGREEMENTS" shall mean the subordination agreements entered
    into between the Borrower and the Lender concurrently with the execution of
    this Agreement;

    1.2     HEADINGS

    The headings of the Articles, Sections, Subsections or Paragraphs herein are
    inserted for convenience of reference only and shall not affect the
    construction or interpretation of this Agreement.

    1.3     REFERENCES

    Unless the context otherwise requires or unless otherwise provided, all
    references to Articles, Sections, Subsections, Paragraphs and Schedules are
    to Articles, Sections, Subsections, Paragraphs and Schedules to, this
    Agreement. The words "hereto", "herein", "hereof", "hereunder" and similar
    expressions mean and refer to this Agreement.

    1.4     PREAMBLE

    Unless the context otherwise requires, the preamble forms an integral part
    hereof.

2.  THE SUBORDINATED LOAN

    2.1     SUBORDINATED LOAN

    Relying on each of the representations and warranties set out in Article 3
    and subject to the terms and conditions herein contained, the Lender agrees
    to make available, on the Closing Date, to the Borrower, by way of a single
    advance, a subordinated loan in the amount of one billion and one hundred
    million dollars ($1,100,000,000.00) upon receipt of the Promissory Note for
    the amount of such subordinated loan duly executed by the Borrower in favour
    of the Lender (the "SUBORDINATED LOAN").

    2.2     INTEREST

    The Subordinated Loan shall bear interest on the unpaid principal amount of
    the Subordinated Loan from and after the Closing Date to the Borrower until
    the Subordinated Loan is repaid in full to the Lender at an annual interest
    rate equal to 10.75% (the "INTEREST RATE"). The interest shall accrue daily
    and shall be payable in arrears on a bi-annual basis in accordance with
    Section 2.3.

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    2.3     PAYMENT OF PRINCIPAL AND INTEREST

    Subject to the terms and conditions of this Agreement, the Borrower shall
    repay the Subordinated Loan and accrued interest thereon to the Lender by
    way of thirty (30) Interest Installments and one Principal Installment, the
    Interest Installment to become due and payable on each Interest Payment
    Date, and the Principal Installment to become due and payable on the
    Principal Payment Date. On the Maturity Date, all amounts remaining unpaid
    with respect to the Subordinated Loan, including principal, interest and
    costs shall become due and payable.

    2.4     RANKING

    The Obligations of the Borrower hereunder are subordinated in right of
    payment to the prior payment in full of all existing and future indebtedness
    of the Borrower under or in connection with the Credit Agreement or as
    permitted by the terms of such Credit Agreement. The holders of all other
    senior indebtedness of the Borrower will be entitled to receive payment in
    full of all amounts due on or in respect of all other existing and future
    senior indebtedness of the Borrower before the Lender is entitled to receive
    or retain payment of principal hereunder or as permitted by the terms of
    such senior indebtedness.

    2.5     OPTIONAL PREPAYMENT

    The Borrower may, without penalty, prepay the Subordinated Loan outstanding
    with accrued interest thereon, provided however that no amounts are then
    outstanding under the Credit Agreement or all other senior indebtedness of
    the Borrower or as permitted by the terms of such Credit Agreement or senior
    indebtedness.

    Any amount prepaid by the Borrower pursuant to this Section 2.5 may not be
    re-borrowed under this Agreement and shall constitute a permanent reduction
    of the Subordinated Loan.

    2.6     INTEREST ON OVERDUE PAYMENTS

    In the event that any amount of principal of, or interest on, the
    Subordinated Loan is not paid by the Borrower in full when due (whether at
    stated maturity, by acceleration or otherwise), the Borrower shall pay, on
    demand, interest on such unpaid amount, from the date such amount becomes
    due until the date such amount is paid in full, at the rate determined in
    Section 2.2 plus 2.0%. If any other amount payable by the Borrower under any
    Loan Document is not paid in full when due, the Borrower shall pay, on
    demand, interest on such unpaid amount from the date such amount becomes due
    until the date such amount is paid in full at an annual interest rate
    determined in Section 2.2 plus 2.0%.

    2.7     MANNER OF PAYMENT

    All payments of principal of, and interest on, the Subordinated Loan shall
    be made by the Borrower to the Lender, before 11:00 a.m., Montreal time, on
    the due date thereof in immediately available funds at the registered office
    of the Lender located at 300 Viger Avenue East, Montreal, province of
    Quebec, H2X 3W4, or at such other place as the Lender may designate in
    writing. Any payment received after 11:00 a.m., Montreal time, shall be
    deemed to have been received on the next succeeding Business Day. If the
    principal of or interest on the Subordinated Loan, or any other amount
    payable by the Borrower under this Agreement, becomes due and payable on a
    day that is not a Business Day, the payment date or the maturity date
    thereof shall be the next following Business Day.

    2.8     APPLICATION OF PAYMENTS

       2.8.1    All payments made by the Borrower pursuant to this Agreement
              shall be applied in each instance in the following order:

           (1) first, to the amount of interest due and payable on the
              Subordinated Loan;

           (2) second, to the amount due and payable as principal of the
              Subordinated Loan; and

           (3) third, to any other amount due and payable pursuant to the Loan
              Documents.

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       2.8.2    Following the occurrence of an Event of Default which is
              continuing or following the Maturity Date, the Borrower hereby
              irrevocably waives the right to direct the application of any and
              all such payments received from or on behalf of the Borrower, and
              the Borrower hereby irrevocably agrees that the Lender shall have
              the continuing exclusive right to apply any and all such payments
              against the Borrower's obligations under the Loan Documents as the
              Lender may deem advisable.

3.  REPRESENTATIONS AND WARRANTIES

    3.1     REPRESENTATIONS AND WARRANTIES

    The Borrower represents and warrants to the Lender that:

       3.1.1    Incorporation and Good Standing.  The Borrower is a company duly
              incorporated and validly existing under the laws of its
              jurisdiction of incorporation and is qualified to carry on its
              activities in each jurisdiction in which it carries on its
              activities.

       3.1.2    Authorization and Capacity.  The Borrower has the capacity and
              authority to enter into the Loan Documents and it has taken all
              measures and actions necessary to authorize the Borrower to
              execute and deliver the Loan Documents and to perform the
              obligations resulting from the Loan Documents. The Borrower also
              has the power to own its assets and to carry on the activities it
              now carries on.

       3.1.3    No Conflicts or Consents.  Neither the execution and delivery of
              the Loan Documents, nor the consummation of any of the
              transactions therein contemplated, nor compliance with the terms
              and provisions thereof, shall contravene or conflict with any
              provision of law, statute or regulation to which the Borrower is
              subject or any judgment, license, order or permit applicable to
              the Borrower or any agreement or instrument to which the Borrower
              is a party or by which the Borrower is bound.

       3.1.4    No Default.  The Borrower is not in breach of or in default
              under, and no event or omission has occurred which, with the
              giving of notice or lapse of time or otherwise, might constitute a
              breach of, or default under, any material agreement or instrument
              to which the Borrower is a party or by which the Borrower is
              bound.

       3.1.5    Survival of Representations and Warranties.  All representations
              and warranties by the Borrower made in the Loan Documents shall
              survive delivery of the Loan Documents and the disbursement of the
              Subordinated Loan and any investigation at any time made by or on
              behalf of the Lender shall not diminish or otherwise affect the
              Lender's right to rely thereon.

4.  COVENANTS

    4.1     AFFIRMATIVE COVENANTS

    The Borrower covenants and agrees with the Lender as follows:

       4.1.1    Payment and Performance of Obligations.  The Borrower shall duly
              and punctually pay all amounts, comply with all covenants and
              perform all other obligations on its part required to be paid,
              complied with or performed under the terms of the Loan Documents.

       4.1.2    Maintenance of Existence.  The Borrower shall preserve and
              maintain its existence, licenses, rights, permits and privileges
              and all authorizations, consents, approvals, orders, licenses,
              permits, exemptions from or registrations or qualifications with
              any court or governmental authority that are necessary or
              materially valuable in the operation of its business.

       4.1.3    Compliance with Applicable Laws.  The Borrower shall comply and
              cause its property and assets to comply with all applicable laws
              in all material respects.

       4.1.4    Certain Notices.  The Borrower shall promptly give written
              notice to the Lender of the occurrence of any Default or Event of
              Default or of any action, claim, delegation, proceeding or

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              dispute affecting the Borrower which might have a material adverse
              effect on it, its property or its financial condition and the
              Borrower shall provide to the Lender, from time to time, with all
              reasonable information requested by the Lender concerning the
              status of any such action, claim, litigation, proceeding or
              dispute.

       4.1.5    Further Assurances.  The Borrower shall make, execute or
              endorse, and acknowledge and deliver or file all such documents,
              and take any and all such other action, as the Lender may, from
              time to time, deem reasonably necessary or proper in connection
              with any of the Loan Documents or the obligations of the Borrower
              thereunder.

       4.1.6    Other Information.  The Borrower shall promptly furnish to the
              Lender such other information respecting its operations,
              properties, business, condition (financial or otherwise) or
              prospects, as the Lender may from time to time reasonably request.

5.  EVENTS OF DEFAULT

    5.1     EVENTS OF DEFAULT

    Each of the following events shall constitute an "EVENT OF DEFAULT" under
    this Agreement:

       5.1.1    Payment of Principal and Interest.  The Borrower failing to pay
              when due and payable the principal of, or, and except as provided
              herein, any interest on, the Subordinated Loan, or within five
              (5) days of such payment becoming due and the payable hereunder,
              any other payment required under Loan Documents.

       5.1.2    Performance of Obligations.  The Borrower committing a breach
              of, or defaulting in the due and prompt performance or observance
              of any of its covenants or obligations contained in the Loan
              Documents (other than a payment obligation as set forth in
              Subsection 5.1.1) which, if capable of being remedied or cured, is
              not remedied or cured within thirty (30) days from the earlier of
              (i) the Borrower becoming aware of such breach or default and
              (ii) notice in writing having been given by the Lender to the
              Borrower specifying such breach or default and requiring the
              Borrower to remedy or cure such breach or default or to cause such
              breach or default to be remedied or cured.

       5.1.3    Other Indebtedness.  The Borrower is in default under its Credit
              Agreement or other senior indebtedness or any other indebtedness
              in excess of $10,000,000 and, in each case, the creditors thereof
              have accelerated such indebtedness.

       5.1.4    Insolvency.  The Borrower (i) admits in writing its inability to
              pay its debts as they become due, (ii) files, or consents by
              answer or otherwise to the filing against it of, a petition for
              relief, reorganization or arrangement or any other petition in
              bankruptcy or for liquidation or to take advantage of any
              bankruptcy, insolvency, reorganization, moratorium or other
              similar law of any jurisdiction, (iii) makes an assignment for the
              benefit of its creditors, (iv) consents to the appointment of a
              custodian, receiver, trustee or other officer with similar powers
              with respect to it or any substantial part of its assets or
              (v) takes corporate action for the purpose of the foregoing.

       5.1.5    Dissolution, Winding-up, Liquidation.  A court or other
              governmental authority of competent jurisdiction enters an order
              (i) appointing a custodian, receiver, trustee or other officer
              with similar powers with respect to the Borrower or any
              substantial part of its assets, (ii) for relief or approving a
              petition for relief, reorganization or any other petition in
              bankruptcy or for liquidation of the Borrower or to take advantage
              of any bankruptcy, insolvency, reorganization, moratorium or other
              similar law of any jurisdiction or (iii) for the dissolution,
              winding-up or liquidation of the Borrower, or any such petition
              shall be filed against the Borrower and not be dismissed within
              ninety (90) days.

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    5.2     PERFORMANCE BY THE LENDER

    If the Borrower fails to perform any covenant, obligation, or agreement
    contained in any of the Loan Documents, the Lender may perform or attempt to
    perform such covenant, obligation or agreement on behalf of the Borrower. In
    such event, the Borrower shall, at the request of the Lender, pay on demand
    any amount expended by the Lender in such performance or attempted
    performance to the Lender, together with interest thereon at the annual
    interest rate applicable to the Subordinated Loan from the date of such
    expenditure until paid. Notwithstanding the foregoing, the Lender shall not
    assume any liability or responsibility for the performance of any covenant,
    obligation or agreement of the Borrower under any of the Loan Documents or
    control over the management and affairs of the Borrower.

    5.3     REMEDIES UPON EVENT OF DEFAULT

    Subject to the Subordination Agreements, if an Event of Default shall have
    occurred and be continuing, the Lender may, in addition to any other rights
    or recourse it may have at law or under the Loan Documents, declare the
    principal of, and all interest then accrued on, the Subordinated Loan and
    all other obligations of the Borrower to be forthwith due and payable,
    whereupon the same shall forthwith become due and payable and/or exercise
    and enforce any of the Lender's rights and remedies under the Loan
    Documents.

6.  MISCELLANEOUS

    6.1     WAIVER

    No failure to exercise, and no delay in exercising, on the part of the
    Lender, any right or remedy under the Loan Documents shall operate as a
    waiver thereof. No waiver of any provision of any Loan Document, nor consent
    to departure therefrom, shall be effective unless in writing and no such
    consent or waiver shall extend beyond the specific instance and purpose for
    which given.

    6.2     SEVERABILITY

    If any provision of any Loan Document is held to be illegal, invalid or
    unenforceable under present or future laws during the term of this
    Agreement, such provision shall be fully severable; such Loan Document shall
    be construed and enforced as if such illegal, invalid or unenforceable
    provision had never comprised a part of such Loan Document; and the
    remaining provisions of such Loan Document shall remain in full force and
    effect and shall not be affected by the illegal, invalid or unenforceable
    provision or by its severance from such Loan Document.

    6.3     BINDING EFFECT AND ASSIGNMENT

    The Loan Documents shall be binding upon and ensure to the benefit of the
    Borrower and the Lender and their respective successors, assigns and legal
    representatives; provided, however, that the Borrower shall not, without the
    prior written consent of the Lender, assign any rights or obligations
    thereunder or any interest therein. For greater certainty, the transfer of
    the Borrower's rights and obligations pursuant to the merger or amalgamation
    of the Borrower with another Person shall be deemed not to constitute an
    assignment for the purposes of this provision. The Lender may sell, assign
    or transfer all or any portion of the Lender's rights and obligations under
    the Loan Documents to any Person.

    6.4     ENTIRETY

    The Loan Documents embody the entire agreement between the parties and
    supersede all prior agreements and understandings, if any, relating to the
    subject matter hereof and thereof.

    6.5     INDEMNITY

    The Borrower shall indemnify and hold harmless the Lender and its
    representatives (each, an "INDEMNIFIED PERSON") from and against any and all
    suits, actions, proceedings, claims, damages, losses, liabilities and
    expenses (including, without limitation, counsel's fees and disbursements
    and other costs of investigation or defense, including those incurred upon
    any appeal) which may be instituted or asserted against or incurred by

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    any Indemnified Person as the result or arising out of credit having been
    extended, suspended or terminated under any Loan Document and the
    administration of such credit and in connection with or arising out of the
    transactions contemplated under any Loan Document and any actions or
    failures to act in connection therewith and any legal costs and expenses
    arising out of or incurred in connection with disputes between or among any
    parties to any Loan Document (collectively, "INDEMNIFIED LIABILITIES");
    provided, that the Borrower shall not be liable for any indemnification to
    an Indemnified Person to the extent that any such suit, action, proceeding,
    claim, damage, loss, liability or expense results solely from that
    Indemnified Person's gross negligence or willful misconduct, as finally
    determined by a court of competent jurisdiction.

    6.6     REMEDIES CUMULATIVE

    The rights and remedies under the Loan Documents are cumulative and not
    exclusive of any rights or remedies which the Lender would otherwise have.

    6.7     TERM OF AGREEMENT

    The term of this Agreement is until the payment in full of all the
    obligations of the Borrower pursuant to the Loan Documents.

    6.8     ADDRESS FOR NOTICE

    Any notice or other communication required or permitted to be given under
    the Loan Documents shall be in writing and, except as otherwise provided
    herein, shall be personally delivered or transmitted by telecopier to the
    party for whom it is intended at the address of such party set out below or
    to such other address as such party may designate to the other party by
    notice in writing delivered in accordance with this Section 6.8:

    (1) If to the Borrower:

       Videotron (1998) ltee
       300 Viger Avenue East
       Montreal, Quebec
       H2X 3W4
       Attention: Vice President, Control
       Telecopier: (514) 985-9068

    (2) If to the Lender:

       Quebecor Media Inc.
       612 St-Jacques Street
       13th Floor
       Montreal, Quebec
       H3C 4M8
       Attention: Vice President and Treasurer
       Telecopier: (514) 380-1983

    Any such notice or communication sent as aforesaid shall be deemed to have
    been received by the party to whom it is addressed (i) upon receipt, if
    personally delivered and (ii) if telecopied before 3:00 p.m. on a Business
    Day, on that day and if telecopied after 3:00 p.m. on a Business Day or if
    telecopied on a day other than a Business Day, on the Business Day next
    following the date of transmission; provided, however, that in the event
    normal courier service or telecopier service shall be interrupted by strike,
    force majeure or other cause, then the party sending the notice or
    communication, shall utilize any other mode of communication which shall
    ensure prompt receipt of such notice or communication by the other party or
    parties.

    6.9     GOVERNING LAW AND JURISDICTION

    The Loan Documents and all matters arising under the Loan Documents shall be
    governed by, and construed in accordance with, the laws in force in the
    Province of Quebec and the laws of Canada applicable herein. The

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    parties submit to the exclusive jurisdiction of the courts of the Province
    of Quebec any matter arising out of or in connection with the Loan
    Documents.

    6.10    INCONSISTENT PROVISIONS

    In the event of any inconsistency between the provisions of this Agreement
    and the provisions of the Promissory Note, the provisions of this Agreement
    shall prevail to the extent of the inconsistency.

    6.11    COUNTERPARTS

    This Agreement may be executed in any number of counterparts, all of which
    taken together shall constitute one and the same agreement, and any of the
    parties hereto may execute this Agreement by signing any such counterpart.

    6.12    DEFAULT BY LAPSE OF TIME

    The Borrower shall be put in default to perform its obligations hereunder by
    the mere lapse of time for performing such obligations without the necessity
    of any demand or notice of default.

    6.13    LANGUAGE

    The Borrower and the Lender confirm that they have requested that this
    Agreement and all documents and notices contemplated thereby be drawn up in
    the English language. L'EMPRUNTEUR ET LE PRETEUR CONFIRMENT AVOIR REQUIS QUE
    CETTE CONVENTION ET TOUS LES DOCUMENTS ET AVIS QUI Y SONT ENVISAGES SOIENT
    REDIGES EN LANGUE ANGLAISE.

    IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly
executed as of the date first above written.

<Table>
<S>                                                    <C>  <C>
                                                       VIDEOTRON (1998) LTEE

                                                       per: /s/ RAYMOND MORISSETTE
                                                            ----------------------------------------------
                                                            Name:  Raymond Morissette
                                                            Title:   Vice President, Control

                                                       QUEBECOR MEDIA INC.

                                                       per: /s/ MARK D'SOUZA
                                                            ----------------------------------------------
                                                            Name:  Mark D'Souza
                                                            Title:   Vice President and Treasurer
</Table>

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                                   SCHEDULE A
                                PROMISSORY NOTE

    FOR VALUE RECEIVED, VIDEOTRON (1998) LTEE., a company duly incorporated
under the laws of Quebec (including any successor thereto) (the "BORROWER"),
hereby promises to pay to QUEBECOR MEDIA INC., a company duly incorporated under
the laws of Quebec and any successor thereto (the "LENDER"), at the registered
office of the Lender located in the City of Montreal, Province of Quebec, the
principal sum of one billion and one hundred million dollars ($1,100,000,000.00)
in the lawful currency of Canada, on the 16th day of January, 2019, and pay
interest from the date hereof on the said sum or the amount thereof from time to
time remaining unpaid, in the same currency and at the same place, at a rate
calculated and payable in accordance with the terms and conditions of the
Agreement (as such term is defined herein below).

    This promissory note is issued pursuant to Section 2.1 of the Agreement
between the Borrower and the Lender dated as of January 16, 2004 (the
"AGREEMENT"). Reference is hereby made to the Agreement, the terms and
conditions of which govern this promissory note. In the event of any conflict or
inconsistency between the provisions of the Agreement and those of this
promissory note, the provisions of the said Agreement shall prevail.

    The Borrower hereby waives presentment for payment, notice of non-payment,
protest and notice of protest and other notices of any kind in the enforcement
of this promissory note.

    SIGNED THIS 16th day of January, 2004.

<Table>
<S>                                                    <C>  <C>
                                                       VIDEOTRON (1998) LTEE

                                                       per: /s/ RAYMOND MORISSETTE
                                                            ----------------------------------------------
                                                            Name:  Raymond Morissette
                                                            Title:   Vice President, Control

                                                       QUEBECOR MEDIA INC.

                                                       per: /s/ MARK D'SOUZA
                                                            ----------------------------------------------
                                                            Name:  Mark D'Souza
                                                            Title:   Vice President and Treasurer
</Table><Page>
                                                                   EXHIBIT 10.10

                            SUBORDINATION AGREEMENT

    This SUBORDINATION AGREEMENT is dated as of January 16, 2004 (the
"Agreement").

To:  Wells Fargo Bank Minnesota, N.A., for itself and as trustee under the
     Indenture referred to below for the holders of the Notes (the "Trustee")

    Videotron (1998) ltee (the "Obligor"), as obligor under a subordinated loan
agreement dated as of January 16, 2004 entered into by the Obligor and Quebecor
Media Inc. in respect of a subordinated loan in the principal amount of
CDN$1,100,000,000 (the "Subordinated Security"), and Quebecor Media Inc., as
holder (the "Holder") of the Subordinated Security, for ten dollars and other
good and valuable consideration received by each of the Obligor and the Holder
from the Trustee and any other Representative and by each of the Obligor and the
Holder from the other, agree as follows:

1.  INTERPRETATION.

    (a) "Cash, Property or Securities". "Cash, Property or Securities" shall not
be deemed to include securities of the Obligor or any other Person provided for
by a plan of reorganization or readjustment, the payment of which is
subordinated at least to the extent provided herein with respect to the
Subordinated Security, to the payment of all Senior Indebtedness which may at
the time be outstanding; provided, however, that (i) all Senior Indebtedness is
assumed by the new Person, if any, resulting from any such reorganization or
readjustment, and (ii) the rights of the holders of the Senior Indebtedness are
not, without the consent of such holders, altered by such reorganization or
readjustment.

    (b) "payment in full". "payment in full", with respect to Senior
Indebtedness, means the receipt on an irrevocable basis of cash in an amount
equal to the unpaid principal amount of the Senior Indebtedness and premium, if
any, and interest and any special interest thereon to the date of such payment,
together with all other amounts owing with respect to such Senior Indebtedness.

    (c) "Representative" means the agent (including an administrative agent),
trustee or representative of holders of Senior Indebtedness.

    (d) "Senior Indebtedness". "Senior Indebtedness" means, at any date, all
indebtedness (including, without limitation, any and all amounts of principal,
interest, special interest, additional amounts, premium, fees, penalties,
indemnities and "post-petition interest" in bankruptcy and any reimbursement of
expenses) under (1) the Indenture, including, without limitation, the "Notes,"
the "Subsidiary Guarantees," the "Exchange Notes," the "Additional Notes" and
any "guarantee" of the Exchange Notes or the Additional Notes (in each case, as
defined in the Indenture) and (2) any Credit Facilities (as defined in the
Indenture) of Videotron ltee ("Videotron").

2.  AGREEMENT ENTERED INTO PURSUANT TO INDENTURE.  The Obligor and the Holder
are entering into this Agreement pursuant to the provisions of the Indenture,
dated as of October 8, 2003 (the "Indenture"; capitalized terms used herein
without definition having the meanings set forth therein) among Videotron, the
Subsidiary Guarantors and the Trustee. Pursuant to the Indenture, Videotron has
issued and the Subsidiary Guarantors have guaranteed, 6 7/8% Senior Notes due
January 15, 2014 of Videotron.

3.  SUBORDINATION.  The indebtedness or obligation represented by the
Subordinated Security shall be subordinated as follows:

    (a) Agreement to Subordinate.  The Obligor, for itself and its successors
and assigns, and the Holder agree, that the indebtedness or obligation evidenced
by the Subordinated Security (including, without limitation, principal,
interest, premium, redemption or retraction amount, dividend, fees, penalties,
indemnities and "post-petition interest" in bankruptcy and any reimbursement of
expenses) is subordinate and junior in right of payment, to the extent and in
the manner provided in this Section 3, to the prior payment in full of all
Senior Indebtedness. The provisions of this Section 3 are for the benefit of the
Trustee and/or other Representative acting on behalf of the holders from time to
time of Senior Indebtedness, and such holders are hereby made obligees hereunder
to the same extent as if their names were written herein as such, and they
(collectively or singly) may proceed to enforce such provisions.
<Page>
    (b) Liquidation, Dissolution or Bankruptcy.

         (i) Upon any distribution of assets of the Obligor to creditors or upon
             a liquidation or dissolution or winding-up of the Obligor or in a
             bankruptcy, arrangement, liquidation, reorganization, insolvency,
             receivership or similar case or proceeding relating to the Obligor
             or its property or other marshalling of assets of the Obligor:

           (A) the holders of Senior Indebtedness shall be entitled to receive
              payment in full of all Senior Indebtedness before the Holder shall
              be entitled to receive any payment of any amount owing in respect
              of the Subordinated Security (including, without limitation,
              principal, interest, premium, redemption or retraction amount, or
              dividend);

           (B) until payment in full of all Senior Indebtedness, any
              distribution of assets of the Obligor of any kind or character to
              which the Holder would be entitled but for this Section 3 is
              hereby assigned absolutely to the holders of Senior Indebtedness
              (equally and ratably among the holders of Senior Indebtedness) and
              shall be paid by the Obligor or by any receiver, trustee in
              bankruptcy, liquidating trustee, agents or other Persons making
              such payment or distribution to the Trustee and/or other
              Representative on behalf of the holders of Senior Indebtedness, as
              their interests may appear; and

           (C) in the event that, notwithstanding the foregoing, any payment or
              distribution of assets of the Obligor of any kind or character,
              whether in Cash, Property or Securities, shall be received by the
              Holder before all Senior Indebtedness is paid in full, such
              payment or distribution shall be held in trust for the benefit of
              and shall be paid over to the Trustee and/or other Representative
              on behalf of the holders of Senior Indebtedness (equally and
              ratably among the holders of Senior Indebtedness), as their
              interests may appear, for application to the payment of all Senior
              Indebtedness until all Senior Indebtedness shall have been paid in
              full after giving effect to any concurrent payment or distribution
              to the holders of Senior Indebtedness in respect of such Senior
              Indebtedness.

        (ii) If (A) a bankruptcy, reorganization, insolvency, receivership or
             similar proceeding relating to the Obligor or its property (a
             "Reorganization Proceeding") is commenced and is continuing and
             (B) the Holder does not file proper claims or proofs of claim in
             the form required in a Reorganization Proceeding prior to 45 days
             before the expiration of the time to file such claims, then
             (1) upon the request of the Trustee, the Holder shall file such
             claims and proofs of claim in respect of the Subordinated Security
             and execute and deliver such powers of attorney, assignments and
             proofs of claim or proxies as may be directed by the Trustee to
             enable it to exercise in the sole discretion of the Trustee any and
             all voting rights attributable to the Subordinated Security which
             are capable of being voted (whether by meeting, written resolution
             or otherwise) in a Reorganization Proceeding and enforce any and
             all claims upon or in respect of the Subordinated Security and to
             collect and receive any and all payments or distributions which may
             be payable or deliverable at any time upon or in respect of the
             Subordinated Security, and (2) whether or not the Trustee shall
             take the action described in clause (1) above, the Trustee shall
             nevertheless be deemed to have such powers of attorney as may be
             necessary to enable the Trustee to exercise such voting rights,
             file appropriate claims and proofs of claim and otherwise exercise
             the powers described above for and on behalf of the Holder.

    (c) Relative Rights.  This Section 3 defines the relative rights of the
Holder and the holders of Senior Indebtedness. Nothing in this Section 3 shall:

         (i) impair, as between the Obligor and the Holder, the obligation of
             the Obligor, which is absolute and unconditional, to make the
             payments required by the Subordinated Security in accordance with
             its terms; or

        (ii) affect the relative rights of the Holder and creditors of the
             Obligor other than the holders of Senior Indebtedness; or

        (iii) affect the relative rights of the holders of Senior Indebtedness
              among themselves; or

        (iv) prevent the Holder from exercising its available remedies upon a
             default, subject to the rights of the holders of Senior
             Indebtedness to receive cash, property or other assets otherwise
             payable to the Holder.
<Page>
    (d) Subordination May Not Be Impaired.

         (i) No right of any holder of Senior Indebtedness to enforce the
             subordination of indebtedness or obligation evidenced by the
             Subordinated Security shall in any way be prejudiced or impaired by
             any act or failure to act by the Obligor or by any such holder or
             the Trustee, or by any non-compliance by the Obligor with the
             terms, provisions or covenants herein, regardless of any knowledge
             thereof which any such holder or the Trustee may have or be
             otherwise charged with. Neither the subordination of the
             Subordinated Security as herein provided nor the rights of the
             holders of Senior Indebtedness with respect hereto shall be
             affected by any extension, renewal or modification of the terms, or
             the granting of any security in respect of, any Senior Indebtedness
             or any exercise or non-exercise of any right, power or remedy with
             respect thereto.

        (ii) The Holder agrees that all indebtedness or obligation evidenced by
             the Subordinated Security will be unsecured by any Lien upon or
             with respect to any property of the Obligor.

        (iii) The Holder agrees not to exercise any offset or counterclaim or
              similar right in respect of the indebtedness or obligation
              evidenced by the Subordinated Security except to the extent
              payment of such indebtedness or obligation is permitted and will
              not assign or otherwise dispose of the Subordinated Security or
              the indebtedness or obligation which it evidences unless the
              assignee or acquiror, as the case may be, agrees to be bound by
              the terms of this Agreement.

    (e) Holder Entitled to Rely.  Upon any payment or distribution pursuant to
this Section 3, the Holder shall be entitled to rely (i) upon any order or
decree of a court of competent jurisdiction in which any proceedings of the
nature referred to in Section 3(b) are pending, (ii) upon a certificate of the
liquidating trustee or agent or other person in such proceedings making such
payment or distribution to the Holder or its representative, if any, or
(iii) upon a certificate of the Trustee and/or other Representative (if any) of
the holders of Senior Indebtedness for the purpose of ascertaining the persons
entitled to participate in such payment or distribution, the holders of the
Senior Indebtedness and other indebtedness of the Obligor, the amount thereof or
payable thereon, the amount or amounts paid or distributed thereon and all other
facts pertinent thereto or to this Section 3.

4.  ENFORCEABILITY.  Each of the Obligor and the Holder represents and warrants
that this Agreement has been duly authorized, executed and delivered by each of
the Obligor and the Holder and constitutes a valid and legally binding
obligation of each of the Obligor and the Holder, enforceable in accordance with
its terms, subject to bankruptcy, insolvency, fraudulent transfer,
reorganization, moratorium and similar laws of general applicability relating to
or affecting creditors' rights and to general equity principles; and that, in
the case of a Subordinated Security made or issued by Videotron or a Subsidiary
Guarantor, on the date hereof, the Holder shall deliver an opinion or opinions
of counsel to such effect to the Trustee for the benefit of the holders of the
Senior Indebtedness under the Indenture.

5.  MISCELLANEOUS.

    (a) Until payment in full of all the Senior Indebtedness, the Obligor and
the Holder agree that no amendment shall be made to the Subordinated Security
which would affect the rights of the holders of the Senior Indebtedness
hereunder.

    (b) This Agreement may not be amended or modified in any respect, nor may
any of the terms or provisions hereof be waived, except by an instrument signed
by the Obligor, the Holder and the Trustee and/or other Representative (if any).

    (c) This Agreement shall be binding upon each of the parties hereto and
their respective successors and assigns and shall inure to the benefit of the
Trustee and/or other Representative (if any) and each and every holder of Senior
Indebtedness and their respective successors and assigns.

    (d) This Agreement shall be governed by and construed in accordance with the
laws of the State of New York.

    (e) The Holder and the Obligor each hereby irrevocably agrees that any
suits, actions or proceedings arising out of or in connection with this
Agreement may be brought in any state or federal court sitting in The City of
New York or any court in the Province of Quebec and submits and attorns to the
non-exclusive jurisdiction of each such court.

    (f)  The Holder and the Obligor will whenever and as often as reasonably
requested to do so by the Trustee and/or other Representative (if any), do,
execute, acknowledge and deliver any and all such other and further acts,
<Page>
assignments, transfers and any instruments of further assurance, approvals and
consents as are necessary or proper in order to give complete effect to this
Agreement.

    (g) Each of the Holder and the Obligor irrevocably appoints CT Corporation
System, as its authorized agent in the State of New York upon which process may
be served in any such suit or proceedings, and agrees that service of process
upon such agent, and written notice of said service to CT Corporation System, by
the person serving the same to the addresses listed below, shall be deemed in
every respect effective service of process upon the Holder or the Obligor, as
applicable, in any such suit or proceeding.

    If to the Obligor:

    Raymond Morissette
    Vice President, Control
    Videotron (1998) ltee
    300 Viger Avenue East
    Montreal, Quebec H2X 3W4
    Tel.: 514.380.7028
    Fax: 514.380.9068

    If to the Holder:

    Mark D'Souza
    Vice President and Treasurer
    Quebecor Media Inc.
    300 Viger Avenue East
    Montreal, Quebec H2X 3W4
    Tel.: 514.380.1912
    Fax: 514.380.1983

    Each of the Holder and the Obligor further agrees to take any and all action
as may be necessary to maintain such designation and appointment of such agent
in full force and effect so long as any Notes or Exchange Notes (including any
Additional Notes) remain outstanding.

    IN WITNESS WHEREOF, the Obligor and the Holder each have caused this
Agreement to be duly executed.

<Table>
<S>                                                    <C>  <C>
                                                       VIDEOTRON (1998) LTEE

                                                       By:  /s/ RAYMOND MORISSETTE
                                                            ----------------------------------------------
                                                            Name:  Raymond Morissette
                                                            Title:   Vice President, Control

                                                       QUEBECOR MEDIA INC.

                                                       By:  /s/ MARK D'SOUZA
                                                            ----------------------------------------------
                                                            Name:  Mark D'Souza
                                                            Title:   Vice President and Treasurer
</Table>

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