Document:

exv10w1

Exhibit 10.1

February 10, 2011

David B. Vermylen

[Address]

Dear David:

     The purpose of this letter (this “Agreement”) is to confirm the terms by which you will be
engaged by TreeHouse Foods, Inc. (the “Company”) as a consultant following your retirement as its
President and Chief Operating Officer. The key terms of your engagement are as follows:

     1. Term and Termination. Your retirement as President and Chief Operating Officer and the
consulting engagement under this letter agreement shall become effective on July 1, 2011 (the
“Effective Date”), unless your employment is terminated at any time before such date as described
in Section 8 of your employment agreement with the Company dated January 27, 2005, as amended (the
“Employment Agreement”). Except as expressly provided herein, as of the Effective Date, this
Agreement shall replace and supersede the Employment Agreement in its entirety.

     The term of your engagement hereunder (the “Consulting Period”) shall be equal to one (1)
year. The parties hereto may extend the term of the Consulting Period by mutual agreement at least
ninety (90) days prior to the end of the Consulting Period. Notwithstanding the foregoing, the
Company may terminate the Consulting Period at any time for Cause. For purposes of this Agreement,
“Cause” will have the same meaning as set forth in the Employment Agreement.

     2. Services. You agree to provide transition, consulting and other related services to the
Company, as may be requested from time to time by, and at the direction of, the Company’s Chief
Executive Officer (“CEO”). In this regard, you agree to consult with the CEO and other senior
officers of the Company regarding (i) the Company’s Go-To-Market and general corporate strategies,
(ii) strategic customer initiatives and (iii) acquisitions by the Company. You further agree to
assist in providing an effective transition of your executive responsibilities. You agree to
report to the Company’s headquarters in Oakbrook, Illinois and to make yourself reasonably
available as requested by the Company’s CEO and to develop a mutually acceptable work schedule
during the term of your consulting engagement. You shall diligently and competently perform the
services requested hereunder and use reasonable efforts in connection with the performance of such
services. During the Consulting Period, you are expected to provide consulting services at a level
equal to at least twenty-five percent (25%) of the level of services provided by you as an employee
of the Company during the thirty-six (36) month period immediately preceding your termination of
employment.

 

 

     3. Compensation.

     a. As compensation for your consulting services, the Company will pay you an amount equal to
$300,000, payable in twenty-four equal semi-monthly installments without interest through the
Consulting Period. While you are a member of the Board of Directors of the Company during the
Consulting Period, you will be eligible for compensation as a non-employee director under the
Company’s director compensation program.

     b. Until the end of the Consulting Period, your termination of employment shall not be deemed
a “Retirement” or “Termination due to Retirement” under your Employment Agreement or any other
applicable executive, incentive or equity compensation plan of the Company and you will be entitled
to continued vesting of your outstanding long-term equity and long-term incentive awards during the
Consulting Period. You will be entitled to a bonus payment pursuant to the Company’s 2011 annual
incentive program pro rated through July 1, 2011, if earned pursuant to the program and payable to
you at the same time as payments are made to other participants in the program.

     c. The Company will reimburse you for reasonable and necessary business expenses incurred in
the course of performing services hereunder in accordance with the Company’s existing travel policy
and business expense policies and procedures, subject to approval of such expenses by an executive
officer of the Company. Any reimbursement payable pursuant to this Paragraph 3 shall be paid as
soon as administratively feasible upon your request, but in all cases, such reimbursement shall be
paid no later than March 15 of the year following the year in which the expense is incurred.

     d. During the Consulting Period, you and your spouse shall continue to be eligible to
participate in the Company’s group health plans (medical, dental and vision) on the same terms and
conditions applicable to salaried employees of the Company provided that you will pay 100% of the
applicable premiums for such participation as established from time to time by the Company for
similarly-situated persons.

     4. Administrative Support. The Company agrees that it will provide you with appropriate
office space and administrative support while you are performing services for the Company at the
Company’s headquarters. During the Consulting Period, the Company agrees to provide you with
reasonable technical support and the Company’s help desk shall be available to provide technical
assistance to you as reasonably requested. The Company further agrees to maintain your Company
e-mail address during the Consulting Period.

     5. Protective Covenant. You shall continue to be bound by the restrictive covenants set forth
in Section 9 of your Employment Agreement during the Consulting Period (other than with respect to
Section 9(c) of the Employment Agreement, which will apply at the end of the Consulting Period);
provided that the restrictions set forth in Sections 9(a), 9(d) and 9(e) of the Employment
Agreement shall continue to apply until two (2) years after the end of the Consulting Period and
the restrictions in Section 9(b) of the Employment Agreement will survive the termination of this
Agreement. In addition, during the Consulting Period and for two (2) years thereafter, you will
not, without prior approval of the Company, enter into any consulting or employment relationship
with a private equity or other firm whose objective is to

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find acquisition opportunities competitive with the Company. The Chairperson of the
Nominating and Governance Committee will respond within ten (10) business days to your written
request for a waiver from the terms of this Paragraph 5 or a determination that a potential
opportunity is not in conflict with the provisions of this Paragraph 5. Such waiver or
determination shall be granted or made by the Chairperson in his or her sole discretion.

     6. Relationship. It is the intention of the parties to this Agreement, and the Company has
determined, that, during the Consulting Period, you are to be an independent contractor and not an
employee of the Company and nothing in this Agreement shall be construed to create an employment
relationship between you and the Company following your retirement as President and Chief Operating
Officer. As an independent contractor, you shall not, except as otherwise provided in Paragraph 3
hereof, participate in any employee benefit plan or program or be subject to any employment rules,
regulations or policies of the Company. No amount will be deducted or withheld from the Company’s
payments to you under the Agreement for federal, state or local taxes and no FICA taxes will be
payable by the Company on your behalf. You will be solely responsible for making appropriate
filings and payments to the appropriate governmental taxing authorities, including payments of all
income taxes and self-employment taxes due on compensation received hereunder.

     7. Future Cooperation. In connection with any and all claims, disputes, negotiations,
investigation, lawsuits or administrative proceedings involving the Company, you agree to make
yourself available, upon reasonable notice from the Company, and without the necessity of subpoena,
to provide information or documents, provide declarations or statements to the Company, meet with
attorneys or other representatives of the Company, prepare for and give depositions or testimony,
and/or otherwise cooperate in the investigation, defense or prosecution of any or all such matters.
Any reimbursement payable pursuant to this Paragraph 7 shall be paid as soon as administratively
feasible upon your request, but in all cases, such reimbursement shall be paid no later than March
15 of the year following the year in which the expense is incurred. Notwithstanding anything in
this agreement to the contrary, you and the Company agree that the obligations imposed upon you
under this Paragraph 7 shall survive the termination of your consultancy. In the event of any
disputes between you and a third party or governmental agency concerning this agreement or the
reasonable performance of your duties hereunder, the Company agrees to pay for related costs and
reasonable attorneys fees incurred by you in connection with such dispute.

     8. Other Understandings. This Agreement, together with the Employment Agreement and any
applicable award agreements, set forth our entire agreement and understanding and supersede any and
all other agreements, either oral or in writing, between the Company, any of its shareholders,
members, and/or principals and you related to the subject matter addressed herein. No change to
this Agreement will be valid unless in writing and signed by the Company and you.

     9. Governing Law. This Agreement will be governed by and construed in accordance with the
laws of the State of Delaware, without reference to principles of conflicts or choice of law under
which the law of any other jurisdiction would apply.

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     10. Section 409A. Under the terms of this Agreement, your retirement as President and Chief
Operating Officer will not constitute a “separation from service” as such term is defined in
Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”), and a separation from
service will not be deemed to occur until the Consulting Period expires or is terminated. This
Agreement is intended to comply with or be exempt from Code Section 409A, and shall be
administered, construed and interpreted in accordance with, Code Section 409A and the interpretive
guidance thereunder. The Company’s 409A Policies and Procedures are hereby expressly incorporated
herein by reference and shall be deemed a part of this Agreement as if they were fully set forth
herein.

     11. Compliance with Law. This Agreement and the payments contemplated hereunder are subject
to compliance with all applicable laws, regulations, rulings and other legal requirements including
the Dodd-Frank Wall Street Reform and Consumer Protection Act, as applicable.

	 	 	 	 	 
	 	TREEHOUSE FOODS, INC.

 	 
	 	By:  	  /s/ Sam K. Reed
 	 
	 	 	Sam K. Reed 	 
	 	 	 	 
	 

Accepted this 10th day of February, 2011

  /s/ David B. Vermylen
 

David B. Vermylen

4Exhibit 10.01

Exhibit 10.01

CERTAIN CONFIDENTIAL INFORMATION CONTAINED IN THIS DOCUMENT (INDICATED BY ASTERISKS) HAS BEEN
OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR
CONFIDENTIAL TREATMENT.

Supplement One

This Supplement One (the “Supplement”) is amended and restated as of February 7, 2011 (the
“Effective Date”) by and between Somaxon Pharmaceuticals, Inc. (“Client”), a Delaware corporation
with offices at 3570 Carmel Mountain Road, Suite 100, San Diego, CA 92130 and Publicis Touchpoint
Solutions, Inc., a New Jersey corporation, with offices at 2000 Lenox Drive, Suite 100,
Lawrenceville, New Jersey 08648 (“Publicis”) and is attached and made a part of that certain
Professional Detailing Services Agreement dated as of July 14, 2010 (the “Agreement”) by and
between Client and Publicis. The terms and conditions of the Agreement are incorporated herein by
reference and all defined terms shall have the same meaning as set forth in the Agreement, unless
otherwise defined herein.

	I.	 	Overview of Program

	 	 	 
	Detailing Program Length:

	 	Subject to earlier termination
pursuant to Section 13 of the
Agreement, a two-year period beginning
August 30, 2010 and running through
August 29, 2012. If Client wishes to
continue the Program beyond August 29,
2012, Client must provide Publicis
written notification no later than 90
days prior to such date. If Client
elects to continue the Program beyond
the term of this Supplement, the
parties will enter into a new
Supplement to this Agreement defining
the terms relating to such
continuation.
	 
	 	 
	Product(s)

	 	Silenor and any other product added by
Somaxon in its sole reasonable
discretion (subject to alignment
modifications as set forth below under
“Direct Program Management Costs
Includes”)
	 
	 	 
	Target Prescribers:

	 	Psychiatrists, Sleep Specialists, and
other healthcare providers as set
forth in the Target Prescriber List to
be provided to Publicis by the Client
no later than August 31, 2010, as
amended by Somaxon from time to time.
	 
	 	 
	Call Goals/Frequency:

	 	Target calls and Frequency as
specified by Client to Publicis prior
to Program start, provided that the
parties will endeavor to have each of
the Representatives provide at least
1,540 Calls per year of the program
(i.e., 220 field days of 7 Calls per
day).
	 
	 	 
	Territories:

	 	145 Territories with 110 Territories
as mutually agreed by the parties by
August 30, 2010 and 35 Expansion
Territories as mutually agreed by the
parties by March 1, 2011
	 
	 	 
	No. of Representatives:

	 	145 Representatives, with 110
Full-Time Representatives to be hired
by August 30, 2010 and 35 Full-Time
Expansion Representatives to be hired
by March 1, 2011, meeting all Client
specifications as set forth in the
hiring profile detailed in Attachment
2
	 
	 	 
	No. of Field Managers:

	 	2 Regional Field Coordinators, 1 hired
as of August 30, 2010 and 1 hired as
of February 15, 2011
	 
	 	 
	 
	 	1 National Business Director
	 
	 	 
	Total Program Costs:

	 	Year One
	 
	 	 
	Start-up Costs:

	 	***
	 
	 	 
	Direct Rep Cost:

	 	***
	 
	 	 
	Direct Program 

Management Cost:

	 	***
	 
	 	 
	Backfill Recruiting:

	 	***

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

 

 

	 	 	 
	Management Fee at Risk:

	 	***
	 
	 	 
	Estimated Pass-Thru:

	 	***
	 
	 	 
	Total:

	 	***

The Program Costs for Year 2 are as estimated in Attachment 1. Year two costs
assume an increase to compensation and other expenses of ***% which will be
mutually agreed to ninety (90) days prior to the start of the Program year
two. Pass thru costs may be further adjusted at that time to reflect actual
spending incurred in Program year one.

	II.	 	Detailed Program Costs

	 	 	 
	Direct Rep Cost:

	 	Full-Time Representatives
	 
	 	 
	 

	 	***
	 
	 	 
	 

	 	***
	 
	 	 
	 

	 	***
	 
	 	 
	Direct Program Management Cost:

	 	***
	 
	 	 
	 

	 	***
	 
	 	 
	 

	 	***

	A.	 	Direct Rep Cost Includes

	 	•	 	Number of Representatives listed above.

	 	•	 	Representatives’ time for Territory selling activities, including Detailing,
training, convention and meeting attendance.

	B.	 	Direct Program Management Cost Includes

	 	•	 	Number of Field Managers listed above.

	 	•	 	Field Managers’ time for District management activities, including field coaching
and appropriate documentation/follow-up; recruiting, hiring, and training support;
compliance; and administration.

	 	•	 	Services of Publicis Client Services Team including a Director and Associate up to
***% of their time on an annual basis to coordinate with the following functional areas
to ensure Client contract requirements are met: Recruiting, Human Resources, Finance,
Incentive Compensation, Data, Reporting and Information Technology.

	 	•	 	Standard computer software including Microsoft Office (2007 edition) and Lotus
Notes, coordination of help desk support, asset management, and administration of Sales
Force Automation system. Further adjustment of the standard software may result in a
change to fees.

	 	•	 	Monthly reporting and data to include:

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

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***

The format of all reports will be Microsoft Excel based and shall be developed by
Publicis and reasonably acceptable to Client and shall include both summary information
as well as detailed information at the Territory and Representative level.

	 	•	 	Incentive Compensation administration including eligibility verification, and portal
reporting and payouts with timing as set forth below under “Estimated Pass-Thru Costs”.
	 
	 	•	 	Other direct costs such as worker’s compensation insurance, expense reporting system
and payroll processing costs.

	C.	 	Direct Program Cost Excludes

	 	•	 	Pass-Thru Costs (costs separately stated below).
	 
	 	•	 	Program Start-Up Expenses (costs separately stated below) and Initial Product
Training.
	 
	 	•	 	Computer hardware (costs separately stated below)
	 
	 	•	 	Training meetings, POA meetings, conventions, and Manager meeting expenses.
	 
	 	•	 	Training support for the Program other than for Publicis employment policies and
SFA.
	 
	 	•	 	Target Prescriber Lists and any updating or correction of that data including
validation of state license numbers and dates.
	 
	 	•	 	Meeting planning or coordination services.
	 
	 	•	 	Sample distribution and fulfillment.
	 
	 	•	 	Incentive compensation goal processing to be provided by Client

	D.	 	Estimated Backfill Recruiting ***

	 	•	 	Backfill recruiting of the 145 territories is estimated for ***% turnover.
Estimated fees cover *** Representative turns at a fee of *** per territory. Fees do not
include any candidate or Publicis recruiter travel which will be billed separately at cost.
No outside recruiter will be used without the prior written consent of Client,
Notwithstanding anything to the contrary in this Supplement or the Agreement, Client will
not be required to pay any fees or expenses relating to recruiting or Publicis-provided
training for any Representative or Field Manager personnel to the extent that such
Representative or Field Manager resigns from the Program or is requested by Client to be
removed from the Program for performance reasons within the first 12 weeks of such
Representative’s or Field Manager’s commencement of employment on the Program.

	E.	 	Management Fee at Risk ***

	 	•	 	Performance Risk Metrics as outlined in Attachment 3.

	F.	 	Estimated Pass-Thru Costs ***

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

3

 

Pass-thru expenses will be charged to Client based in the amount invoiced to Publicis in
each case, with no mark-up or surcharge added by Publicis.

	 	•	 	Representative bonus and related taxes (at ***%) of *** representing a per
Representative annual target bonus of ***, prorated for the 35 expansion Territories to
represent a 6-month period, to be based upon achievement of performance metrics
outlined in an incentive plan mutually agreed upon by both parties. Determination and
payment of bonuses for the 2010 calendar year will be done once, and determination and
payment of bonuses for the remainder of the term of the Program will be done based on
4-month periods (i.e., January through April, May through August and September through
December).

	 	•	 	Regional Field Coordinator bonus and related taxes (at ***%) of *** and National
Business Director bonus and related taxes (at ***%) of *** to be based upon achievement
of performance metrics outlined in an incentive plan mutually agreed upon by both
parties. Determination and payment of bonuses for the 2010 calendar year will be done
once, and determination and payment of bonuses for the remainder of the term of the
Program will be done based on 4-month periods (i.e., January through April, May through
August and September through December).

	 	•	 	Representative field related expenses of *** including Fleet and gas allowance,
tolls, parking, overnight travel assuming *** per month for *** territories and ***
overnights per month for *** territories, access funds at *** per month per territory
for months one through four of program and *** per month per territory for months five
through twelve of program, telephone, wireless access, storage lockers (to the extent
approved by Client in writing in advance), printers, badges and business cards for 35
expansion Territories, vehicle covers for *** Representatives estimated at *** per
cover, and incidental expenses. Fleet estimates are based on Malibu model pricing and
a two-year lease plan. The gas reimbursement is estimated at $.15/mile and will be
reimbursed via a fuel card. Expense reimbursement will be made in compliance with
Client’s Travel and Expense Reimbursement Policy which will be provided to Publicis in
advance of Program launch. The parties will have a good faith discussion regarding any
policies that differ from the Publicis standard. (No detail bags for all Territories
or name badges and business cards for original 110 Territories are included in
estimates.)

	 	•	 	Field Management field related expenses of *** Fleet and gas allowance, tolls,
parking, telephone, wireless access, and incidental expenses. Fleet estimates are
based on Ford Explorer XLT model pricing and a two-year lease plan. The gas
reimbursement is estimated at $.15/mile and will be reimbursed via a fuel card.
Telephone, wireless access, and office supplies has been budgeted at *** per Regional
Field Coordinator per month and *** per month for the National Business Director.
Air, hotel, meals and other travel incidentals have been budgeted at *** per Regional
Field Coordinator per month and *** per month for the National Business Director.
Expense reimbursement will be made in compliance with Client’s Travel and Expense
Reimbursement Policy which will be provided to Publicis in advance of Program launch.
The parties will have a good faith discussion regarding any policies that differ from
the Publicis standard.

	 	•	 	Client Management Fleet and gas allowance of *** for *** Regional Sales Managers for
months one through six of Program and *** Regional Sales Managers for months seven
through twelve of Program. Fleet estimates are based on Ford Explorer XLT model
pricing and a two-year lease plan. The gas reimbursement is estimated at $.15/mile and
will be reimbursed via a fuel card.

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

4

 

	 	•	 	Client services travel at an estimated cost of ***. This is expected to be used for
general meeting travel not otherwise included in meeting budgets, as required by the
Program and approved in advance
by Client. Attendance at initial training, POAs or other formal meetings will be billed
with all related other costs for those specific meetings.

	 	•	 	Two-day District level POA meetings to be held twice during the year, provided that
there will be only one meeting estimated for 35 expansion Territories during year 1, at
an estimated cost of ***

	 	•	 	Sales Force Automation licensing, asset management and help desk support, and sample
administration:

	 	•	 	Sales Force Automation of ***
	 
	 	•	 	Asset management and help desk support of ***
	 
	 	•	 	Sample Administration of *** as outlined in Attachment 4

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

5

 

	 	 	 
	F. Program Start-up
Expense

	 	***
	 
	 	 
	Recruiting:

	 	*** (Includes ads, sourcing, screening,
interviewing, drug and background checks.
Sourcing and screening activities will be
performed by both Publicis employees and
subcontractors. Excludes recruiter and
candidate travel which would be billed as a
pass-thru cost as outlined in the recruiting
hiring events below.)
	 
	 	 
	Recruiting Hiring Events:

	 	*** (Estimated costs of *** hiring events for
original team of 110 Territories and *** hiring
event sites for expansion team of 35
Territories including meeting costs and
travel., Hiring events will be attended by one
or more of Client’s Regional Sales Managers.
Client’s Regional Sales Manager travel and cost
associated with revisits not included. All
costs to be billed on a pass-thru basis.)
	 
	 	 
	Field Management Time:

	 	*** (Field Management team start will be
consistent with Representative start date for
original team of 110 Territories. Expansion
RFC will start on February 15, 2011 — 2 weeks
prior to expansion Territory start date)
	 
	 	 
	Computer Hardware

	 	*** (Tablets plus *** excess stock on original
team of 110 Territories and *** on expansion
team of 35 Territories to serve as a spare pool
including wireless card and car charger.) The
computer hardware will be owned by Client and
will be billed as a pass-thru cost. Equipment
to be provided is the HP EliteBook 2730p with a
built in mobile broadband module. Equipment
specifications may change depending upon
hardware availability though any such change
will be approved by the Client.
	 
	 	 
	Training

	 	*** (Estimated possible costs for online
training tools at a cost of ***, including ***
for initial development and *** for updates.
Funds to be rebated if not utilized. Initial
Training facilitation for sales force
automation systems configured and maintained by
Publicis is included at a cost of *** for
original team of 110 Territories assuming ***
facilitators and *** aides for *** and *** for
expansion team of 35 Territories assuming ***
webex sessions including *** facilitator and
*** aide per session. Publicis standard
computer use videos will be adjusted for Client
specifications at a pass-thru cost of no more
than ***. There will be no cost for the
training on Publicis employment policies and
procedures.)

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

6

 

	 	 	 
	System Configuration:

	 	*** (Setup and configuration of computer
equipment including a change to the Publicis
standard image to include Windows/Office 2007
to be consistent with Client’s standard image,
standard Sales Force Automation system,
management reporting, sample accountability,
and incentive compensation plan creation and
implementation, including incentive
compensation plan updates for *** periods (***
and ***). Also included is *** hours of
territory alignment adjustments for original
team and *** hours for realignment of expanded
team. Costs related to the meeting travel for
the alignment process will be billed separately
as a pass-thru cost.)

	III.	 	Payment / Reconciliation

	A.	 	Payment — The payment schedule for Program Year One is as follows:

	 	 	 
	Start-up Costs:

	 	110 Territories
	 
	 	 
	 

	 	*** less any payments made under approved Interim
Letter Agreements due upon Signing Supplement.
	 
	 	 
	 

	 	*** due upon the later of September 1, 2010 or
completion of start-up phase to Client’s reasonable
satisfaction.
	 
	 	 
	 

	 	Expanded 145 Territories
	 
	 	 
	 

	 	*** less any payments made under approved Interim
Letter Agreements due upon Signing Restated
Supplement.
	 
	 	 
	 

	 	Client will be provided a rebate of *** for any
candidate hired by Publicis that is provided by
Client.
	 
	 	 
	Direct Rep and Management Costs:

	 	Client will make six equal monthly payments in the
amount of *** followed by six equal monthly
payments in the amount of ***, relating to the
first program year to Publicis to cover the Program
Costs, with the total of the twelve payments being
equal to the total Direct Rep Cost and the Direct
Program Management Cost for the then-current year
of the Program (e.g., Year 1 or Year 2). The first
monthly payment will be due and payable on
September 1, 2010. Each additional monthly payment
will be due and payable on the 1st of
each month of the first year of the Program with
the last payment relating to the first program year
due August 1, 2011.

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

7

 

	 	 	 
	Pass-Thru Costs (excluding
bonus and POA meeting costs):

	 	Client will make six equal monthly payments to
Publicis in the amount of *** followed by six equal
monthly payments in the amount of *** to cover the
Pass-Thru Costs, with the total of the twelve
payments being equal to the total estimated
Pass-Thru Costs for the then-current year of the
Program (e.g., Year 1 or Year 2). The first
monthly payment will be due and payable on
September 1, 2010. Each additional monthly
payment will be due and payable on the 1st of each
month of the first year of the Program the last
payment relating to the first program year due
August 1, 2011.
	 
	 	 
	Pass-Thru Costs (bonus
and POA meeting costs only):

	 	Client will make three
payments to Publicis
to cover the Pass-Thru
Costs related to bonus
and POA meetings, with
the total of the three
payments being equal
to the total estimated
Pass-Thru Costs
related to bonus and
POA meeting for those
expenses in the
then-current year of
the Program (e.g.,
Year 1 or Year 2).
The first payment of
*** will be due and
payable on January 1,
2011. The second
payment of *** will be
due on May 1, 2011,
with the last payment
of *** relating to the
first program year due
September 1, 2011.
	 
	 	 
	Backfill Recruiting

	 	On a monthly basis, for each representative that
leaves during the program year, Publicis will bill
for actual turnover that occurs during the
preceding month at a rate of *** per replacement
Representative that is hired. Publicis will not
bill for any representative that resigns from the
program within the first twelve weeks of the
program or for any representative that is removed
from the Program for performance reasons during
such 12-week period.
	 
	 	 
	Management Fee at Risk:

	 	Amounts will be due once it can be demonstrated
that the applicable Performance Risk Metric has
been met.

In the event Publicis provides any additional services as requested by Client which are not
included in the Direct Program Costs or Start-up Costs, including any additional
administration, software, and database services, or exceeds the Resource allocations as
outlined in the Direct Program Costs Include section above, Publicis shall be entitled to
charge Client for its reasonable time spent in the provision of such services and/or in
excess of the Resource allocation at a rate of no more than *** per hour, in each case where
approved in advance by Client in writing.

Subject to adjustments in accordance with Section III.B below and Section 3 of the
Agreement, all payments are due in full by the dates indicated above.

	B.	 	Reconciliation

Publicis shall provide a written quarterly reconciliation of Program costs, including
Full-Time Sales Representative days, and actual Pass-Thru Costs within forty-five (45) days
of the end of each calendar quarter and sixty (60) days of the end of the Program. Any
overpayment or underpayment with respect to any quarter (or stub period relating to the end
of the program) will be applied by Publicis to the next possible monthly billing. Any
amounts that are disputed in good faith by a party shall be paid by such party promptly upon
resolution of such dispute if the adjustment cannot be applied to a subsequent monthly
invoice. At the end of the Term, any unearned monies shall be returned to Client within
fifteen (15) days of the reconciliation. Publicis’ finance team will work with Client’s
finance team to provide reasonable interim guidance requested by Client that will assist in
Client’s monthly close process.

In the event a vacancy arises in a Field Management position, Client shall be entitled to a
pro rata rebate equal to *** for the Regional Field Coordinator positions and *** for the
National Business Director. Any adjustment for any such vacancy will be made to subsequent
billings within fifteen days (15) after Client’s receipt of the reconciliation referenced in
the preceding paragraph, provided, however, that any amounts that are disputed in good faith
by a party shall be paid by such party promptly upon resolution of such dispute.

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

8

 

	IV.	 	Training Program(s)/Other

(a) Except to the extent included in Pass-Thru Costs as set forth above, all Publicis’
reasonable out of pocket expenses for Client approved training meetings and any follow up
sales meetings including reasonable hotel, airfare, meals and miscellaneous incidental
expenses for Representatives and approved Publicis management attendees are payable by
Client and will be due within 30 days of Client’s receipt of a detailed invoice for such
expenses.

(b) All Publicis’s reasonable out-of-pocket expenses (travel, shipment of all returned
Product Samples, Product Promotional Materials and sales folders or sales bags) related to
the closeout of Publicis’s services hereunder and any Client requested Territory closeouts
prior to the termination of this Program, will be due within 30 days of Client’s receipt of
a detailed invoice for such expenses. In addition, Field Management salaries and related
costs, as agreed to by Client, will be billed to Client at cost for their time spent in
assisting with closeout activities, typically for the month following the end of the
Program.

	V.	 	Fleet

(a) The Program as outlined in this Supplement assumes fleet vehicles that will be utilized
by Client for the Program over a two year period beginning with the vehicle purchase date.
Client has financial responsibility for the book value (remainder of lease) on those
vehicles that are turned in before they have been fully depreciated and any of the following
costs that apply: pick-up, storage, detailing, maintenance and repair and transportation.
Should PSS be able to redeploy some or all of the vehicles to another program, Client has
financial responsibility for any period that remains until the vehicles have been
reassigned, or for any vehicles that have not been reassigned.

Client has financial responsibility for all remarketing costs as a result of vehicle mileage
or other reasons, in each case as approved by Client in advance, including but not limited
to (as applicable) fleet provider administrative fees, difference between the proceeds of
the sale of the original vehicle and its book value, and incremental amortization due to
increased value of new vehicles. Remarketing costs will be communicated to Client as they
arise and will be outlined in a Project Estimate.

(b) At termination or upon conversion, Client assumes financial responsibility for the
remaining leased car payments (to include rental, interest, depreciation), maintenance
programs fees, motor vehicle record check fees, maintenance costs, miscellaneous costs
(title, registration, new car carry charges, registration renewals, delivery charges due to
territory realignments or changes in driver’s address.) Publicis will make reasonable
efforts to cancel any services provided by their third party fleet provider in support of
the fleet vehicles.

(c) During the term of this Supplement, Client assumes financial responsibility for all
bridge rental costs approved by Client in advance in writing.

	VI.	 	Representative Buy-Out

Client may also hire Publicis’ Representatives, after providing 30 days notice, by paying to
Publicis a fee in accordance with the following schedule:

	 	 	 
	First Day of Employment With Client	 	Fee Owed to Publicis
	Six to Twelve months from August 30, 2010

	 	*** per Representative
	Thirteen to Twenty-four Months from August 30, 2010

	 	*** per Representative
	After Twenty-four months from August 30, 2010

	 	*** per Representative

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

9

 

All payments under this Section are due in full thirty (30) days after the first day of
employment with Client for the Representative. If Client hires a Representative while the
Project is in effect, Publicis shall not replace such Representative up to a total of ***
Representatives, or ***% of the total Representatives, unless requested to do so by Client
in writing. In the event that Client hires more than *** Representatives and does not
desire to have such Representatives replaced, the parties will discuss in good faith the
Program and related costs going forward, with adjustments to be included in an amendment to
this Supplement.

In the event that Client hires Representatives contemporaneously at any time during the
term of the Program that are not replaced, all Direct Program Rep Costs, Direct Program
Management Costs and Estimated Pass-Thru Costs will thereafter be reduced as applicable and
documented in an amendment to this Supplement.

	VII.	 	Right of Inspection of Records

Publicis shall maintain complete and accurate files and records related to Program Costs and
related to Publicis’ billings pursuant to the Agreement and this Supplement. Client shall
have the right, upon reasonable notice, to examine in such detail as Client in its sole
discretion deems desirable or appropriate all such records, including supporting
documentation, at any time or times during the term of this Supplement and during the period
ending on the later of one year after the termination of the Agreement, this Supplement or
the resolution of any disputes between Client and Publicis pursuant to Section 8E of the
Agreement. Such examinations shall take place at Publicis’ principal place of business or
another location mutually agreed upon by Client and Publicis.

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

10

 

IN WITNESS WHEREOF, the parties hereto have executed this Supplement through their duly authorized
representatives effective as of the Effective Date.

Dated: February 7, 2011

	 	 	 	 	 	 	 
	PUBLICIS TOUCHPOINT SOLUTIONS, INC.	 	 
	 
	 	 	 	 	 	 
	By:
	 	/s/ Al Pavucek	 	 	 	 
	 	 	 	 	 
	 

	 	Name:	 	Al Pavucek	 	 
	 

	 	Title:
	 	 
CFO
	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	SOMAXON PHARMACEUTICALS, INC.	 	 
	 
	 	 	 	 	 	 
	By:
	 	/s/ Richard W. Pascoe	 	 	 	 
	 	 	 	 	 
	 

	 	Name:	 	Richard W. Pascoe	 	 
	 

	 	Title:
	 	 
President
and CEO
	 	 
	 

	 	 	 	 

	 	 

 

11

 

Attachment 1 — Pricing Worksheet

***

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

 

 

Attachment 2 — Hiring Profile

Knowledge/Skills /Experience:

	•	 	BS/BA Degree Required

	•	 	2+ years of Pharmaceutical Sales Experience or its equivalent

	•	 	Proven track record of success, especially with launch
products

	•	 	Must be self starter

	•	 	Demonstrated team work/ collaboration

	•	 	Good organizing/planning skills/disciplined

	•	 	Excellent communication skills

	•	 	Judgment/ Decision Making

	•	 	Computer Proficient

Performance Competencies:

	•	 	Demonstrated ability to work collaboratively in a start up organization

	•	 	Strong verbal/written communication skills

	•	 	Goal-oriented with a high level of integrity and an excellent work ethic

	•	 	Willing to travel as necessary to effectively cover assigned territory
and commit to hours beyond the normal 8 a.m. to 5 p.m. for special evening or
morning functions

	•	 	Proficient with Microsoft Office Suite

	•	 	Valid driver’s license in the state where you live

Principle Working Relationships/ Contacts:

	•	 	Reports directly to the Publicis National Business Director/Regional Field
Coordinator.

	•	 	Works closely with client Regional Sales Manager

	•	 	Cooperates with various headquarters departments, when necessary and appropriate on
matters of mutual concern.

	•	 	Maintains a positive working relationship with key customers and external contacts.

 

13

 

Attachment 3 — Performance Risk Metrics

Publicis will place *** of the Management Fee at risk subject to Publicis achieving the performance
metrics as described below (“Performance Fee”) for the Program.

	 	 	 	 	 
	Performance Metric	 	Performance Fee Amount at Risk	 	Timing/Frequency
	1. Initial Recruiting

	 	***
	 	Upon Completion
	 
	 	 	 	 
	2. Initial Training

	 	***
	 	Upon Completion
	 
	 	 	 	 
	3. Vacancy Management

	 	***
	 	Ongoing Quarterly
	 
	 	 	 	 
	4. Call Attainment

	 	***
	 	Ongoing Quarterly
	 
	 	 	 	 
	5. Sales Performance

	 	***
	 	Ongoing Quarterly
	 
	 	 	 	 

***

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

14

 

Attachment 4 — Sample Administration

The following more fully describes the sample accountability services to be provided and activities
to be performed by Publicis.

Sample Accountability Services Overview

J. Knipper and Company (Knipper), a third party vendor, will provide a PDMA compliant Sample
Accountability system to Client in support of the sales team to be hired by Publicis Touchpoint
Solutions. All data is either initially captured on the Veeva SFA system or a PDMA compliant
paper-based system which will also serve as a back up to the electronic data. All sample
transaction data is transmitted daily, reviewed through QA processes and imported into the Sample
Accountability system by Knipper personnel. Our system is designed to minimize the
administrative impact on your Client sales representatives while maximizing the accuracy of sample
distribution tracking and reducing compliance risk.

Program Setup

SOP & Procedures Development/Implementation & System Verification

To minimize the impact to our client’s personnel, Knipper has developed a standard set of SOPs
outlining processes, roles and responsibilities for the set up and implementation of sample
accountability programs. The standard SOPs will be customized to Client business requirements,
with input, approval and sign-off anticipated from Client. The SOPs will be compliant with the
more stringent of either Knipper or Somaxon standard policies, where Somaxon policies are provided
to Knipper in writing in advance. The SOPs simplify the start up process, provide a clear time and
event calendar and identify the key decisions required to successfully implement the program.
Knipper has an implementation checklist used to ensure that the program implementation is smooth
and timely.

The expected implementation timeline is between 4 and 6 weeks. During this time all program SOPs,
web reports, system verification, call documents, training, system development and weekly review
meetings are completed. A “go live” date is established as the benchmark for completion of all
start up requirements.

Our start up program clearly defines roles, responsibilities and expectations for both Client and
Knipper personnel. We have developed standardized PDMA compliant Standard Operating Procedure
(SOP) templates and we will work closely with your personnel to customize them to specifically meet
your business and marketing needs. Since Knipper has already developed SOP templates for internal
use, Field Managers and Field Representatives, the process of incorporating your business needs can
be accomplished quickly and with little effort on your part. We will identify for you the key
questions that you will need to answer. The SOPs include:

Internal SOPs:

***

Program Support

A core team of experts will be assigned to Client, in order to assure proper program implementation
and success. This team and their deliverables, timelines, and action items will be under the care
and management of the assigned Sample Accountability Manager, who will also serve as The Client’s
main point of contact for Sample Accountability. This one point of contact will be assigned to
Client to handle all Home Office and Sales Force inquiries, as well as be the initiation point in
the escalation process, should that be required. This team will be trained in adherence to the
Client business rules defined for the program to support all Home Office personnel, Client sales
representatives and Field Managers.

Under the direction of the Sample Accountability Manager for Client, additional team members will
be assigned to provide the delivery of services to Client. The team is comprised of the individuals
responsible for the day-to-day activities and will be selected from seasoned professionals.

Knipper will also set up regular conference calls with Client personnel to review program status,
address action items and issues, and ensure future success. In addition, Knipper, with approval
from Client, will conduct bi-annual joint Quality Improvement Feedback Sessions to review customer
satisfaction and discuss such subjects as continuous improvement ideas and supplier performance.

Call Universe Maintenance

Knipper will maintain the Client practitioner universe, Client sales representative rosters,
zip/territory files and will establish a data exchange SOP between Client and Knipper.

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

15

 

Forms Development/Printing & Shipping

We have design templates of all forms necessary for PDMA compliance, and will work with Client to
customize them to your unique business needs. Such forms are to be used to back up the electronic
process as necessary. Procedures are in place to control any modifications to forms to ensure that
only current/approved forms are in use. We coordinate the design, approval, printing, storage and
shipment of all forms. With over 100,000 square feet of warehouse space, Knipper stores and ships
all forms directly from our facility. The following forms are required:

	•	 	Sample Transaction Forms
	 
	•	 	Sample Distribution Forms
	 
	•	 	Sample Storage Location Inspection Form
	 
	•	 	Practitioner Labels
	 
	•	 	Rep Labels
	 
	•	 	Business Reply Envelopes
	 
	•	 	Compliance Policy Statements
	 
	•	 	Miscellaneous Forms

The forms are not specific to a Client sales representative or a physician, so there will be no
wasted forms. Physician and Client sales representative specific information can be captured on
the labels that are distributed to your Client sales representatives based on their call universe.
Those labels are affixed to the forms by the Client sales representative in the field. For
non-targeted practitioners, the Client sales representative uses the same forms, however, they will
hand write the practitioner information and use a rep label.

We distribute the appropriate number of forms and labels to each Client sales representatives based
on pre-determined cycles. Business Reply Envelopes (BRE’s) are distributed to each Client sales
representatives with the sample forms for the return mailing of completed forms to Knipper for
processing.

Processing of Forms

All call forms received by Knipper are scanned the day of receipt and are available on-line through
a secured web site for viewing by Client, within 5 business days. The original documents are then
archived and the digital image is used for all further processing. The digital image of the form
goes though a Double Data Verification process where an operator will re-key all information field
by field. If the operator keys a different value than what was read by the computer, then the
operator must re-key the individual field and will not be allowed to advance to the next field
until the application receives the same information twice consecutively. Once the Data
Verification process is complete, the form information is imported into our database and checked
for errors (no Physician Signature, Lot # missing, etc.).

Errors on call forms can be a result of missing, incomplete, or illegible information. Knipper
attempts to clear as many errors as possible
before creating an error report that will be sent back to the Client sales representatives for
correction. Knipper’ correctable errors are corrected with 5 business days of receipt of the
original call document.

If Knipper cannot correct the error, then an error report, which contains the digital image of the
call card with all errors for correction clearly identified, is sent to the Client sales
representatives. The Client sales representative corrects the errors directly on the report and
sends it back to Knipper. An example would be a call card with no practitioner signature. A
scanned image of the document is sent to the Client sales representatives with instructions to have
the Practitioner sign the digital image. The Client sales representative mails the document back
to Knipper. Typically, most errors are corrected and returned to Knipper within two weeks. Upon
receipt it is scanned and stored with the original image. This provides an audit trail for all
call cards processed and ensures accuracy, as well as authentication for the correct errors
processed.

Practitioner Validation

This service is available at an additional cost. Knipper uses a third party source for validation
of practitioners. We believe that this source provides the most consistent and sustainable source
of validation consistent with PDMA regulations. If Client already has an agreement with a third
party provider of physician validation information, Knipper will work directly with that provider
to facilitate the validation process at no extra charge to Client.

Reporting

Knipper will utilize web based reporting for Client. Using this method, real time information is
available to you at your convenience. Reports can be viewed on-line and/or downloaded into Excel
for further manipulation. Since all reports are available real time, Client personnel can run
reports from anywhere at any time. Standard reports (web-based) include:

***

It is assumed that the Client will complete all reporting to the FDA, DEA and other government or
regulatory authorities.

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

 

 

 

Audit & Security

Knipper has worked with a number of independent auditors and can provide information to the
auditors necessary for completion of their audits. We also compile statistical data on the
completed, reconciled, non-completed audits and tracking of all required documents.

Knipper has developed SOPs (including recommendations for frequency and depth of audits) and
systems specifically designed to identify discrepancies and inconsistencies of field force
personnel that do not comply with Client policies and procedures. The level of discrepancy
determines the escalation of the investigation and its outcome.

Random Signature Audits

On a monthly basis, Knipper shall perform a random audit of call cards for eight and one-third
percent (8.3%) of the field force which equates to auditing 100% of the field force in a twelve
(12) month period. Signature verification is requested from the practitioner who signed the call
card accepting the sample.

For Cause Audits

Knipper will perform additional signature verifications as requested by Client. Knipper will
cooperate with Client in providing additional sample accountability documents and trending
information that may be useful to Client in performing for cause audits.

Monthly Independent Compliance Review

On a monthly basis Knipper will randomly audit ten percent (10%) of the Client sales representative
files to ensure that the files are current. A report will be provided monthly highlighting those
representatives who are out of compliance.

Field Force Training

Knipper has developed training program templates and will work closely with Client personnel to
customize them to specifically meet your training needs and are included as part of the start up
costs. These templates include:

	 	•	 	Power point presentations for classroom training

	 	•	 	PDMA policy and instruction manual for field use

	 	•	 	PDMA required testing & certification documentation

Knipper can do the on-site training, train the trainer, or act as facilitators during the training
sessions. These services are available to meet your ongoing training needs and are available at
additional costs.

Help Desk 

Knipper provides a dedicated “Help Desk” with a toll free number to all Client field personnel.
PDMA trained staff members are available to handle direct calls from the field between 8:30 AM —
5:00 PM EST. These staff members are dedicated to Client and acts as the day-to-day primary
contact with the field and Client compliance personnel to ensure timely receipt of call cards,
follow up on rejected forms and are responsible for follow up and escalation procedures as detailed
in agreed upon SOPs. In addition, help desk personnel are responsible for reconciliation services.

Reconciliation

Knipper will provide prescription drug sample variance and reconciliation services for Client.
Knipper will be responsible for the calculation of drug sample inventory variances on a quarterly
basis or as otherwise reasonably required by Client SOPs.

 

 

 

Knipper will make our best effort to reconcile inventory discrepancies by utilizing Client sales
representative drug sample inventory and sample transaction data. Priority will be given for those
discrepancies that exceed Client
significant loss threshold. Knipper will make its best efforts to reconcile them below the
significant loss threshold utilizing sample distribution data and direct communications with the
Client sales representatives.

Knipper will provide a summary and detailed reconciliation report to each Client sales
representative who demonstrates a variance in excess of Client significant loss threshold at the
product level by mail, along with an instructional memo detailing the Client sales representative’s
responsibility to reconcile the report. Knipper help desk personnel will work directly with Client
sales representatives for reconciliation support. Knipper shall complete the reconciliation
process for a given reconciliation period within ninety (90) days of the end of each reconciliation
period unless an extension is provided by Client.

Document Storage and Retrieval

All sample tracking and related documents are stored on-site at Knipper. Once scanned and verified
the actual call documents are batched, boxed and stored in our warehouse and are available for
recall within 48 hours (the digital image is available to Client, on demand, via Knipper’ client
specific web site). All other sample tracking or related documents are stored in our Sample
Accountability department for each of your field force personnel. In both cases, documents are
stored on-site for a period of 3 years from date of termination or expiration of the Agreement.

Quality Assurance Program and Process

Knipper’ utilizes a three layer approach to ensuring the integrity of call card information.

	 	•	 	The first layer occurs within the Data Entry department with our propriety software. As
the forms are received they are sent thru a scan process to be automatically OCR’d and then
passed to a data verification process where a Data Entry Operator verifies the data on the
form. If what the operator keys matches what was OCR’d then the data is accepted for entry
into the SA Database. If the data does not match, then the operator must re-key the data,
the system will only accept data with a double verification. Once the scan and
verification process is completed the form is processed into the system and is available
for viewing and reporting by the customer via their exclusive and secured website. Any
information that can not be OCR’d is sent to our Data Entry Department for manual entry.
There are error checks within the system to verify all data and any errors found are
flagged for verification and correction either internally within Knipper or by the Client
sales representatives.

	 	•	 	The second layer is that the Data Entry Supervisor conducts periodic audits of all call
cards processed through the OCR/Sample Accountability systems. Audits are conducted in
the following manner.

	 	•	 	Daily review of any forms that are placed in work queues to ensure that
they were not created due to data entry errors. All data entry errors are
corrected by the supervisor. A statistical log is kept of all errors and those
that constitute a pattern with either an individual or group of individuals are
addressed through training.

	 	•	 	Each week the department supervisor pulls random batches and checks
each form within the batch to ensure that the information captured is an exact
representation of the original form. Any deviations are recorded, the supervisor
corrects the file and the employee is addressed through training. If problems are
programmatic in nature, the IT group is notified and immediate action is taken.

	 	•	 	The third layer is independent audits from Knipper’ Quality Assurance department. This
department reports directly to the Managing Director of Knipper and conducts internal
audits of all departments to ensure adherence to SOPs (both corporate and client specific).
The QA departments when auditing Data Entry reviews the supervisor’s logs and will randomly
select card batches for review.

Program Cost Summary

***

 

	 	 	 
	***	 	Certain information on this page has been omitted and filed
separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.

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