Document:

Exhibit 10.1

Exhibit 10.1

CHANGE OF CONTROL AGREEMENT

	 	 	 

	Parties:

	 	GSI Commerce, Inc.

a Delaware corporation (“Employer”)

935 First Avenue

King of Prussia, PA 19406
	 
	 	 
	 

	 	Damon Mintzer (“Executive”)

129 Lighthouse Mall

Marina Del Rey, CA 90292
	 
	 	 
	Effective Date:

	 	March 27, 2011 (the “Start Date”)

Background: Employer and Executive were parties to a Personal Services Agreement dated June
27, 2001, pursuant to which Executive was employed as President and Chief Executive Officer of a
subsidiary of Global-QVC Solutions, Inc., n/k/a GSI Commerce Solutions, Inc., a subsidiary of
Employer (the “Prior Agreement”). The Prior Agreement expired by its terms on or about June 12,
2004. Employer desires to document the terms of Executive providing personal services in
connection with the Employer’s business which is the operation of a network of businesses designed
to enable enterprise clients to maximize their opportunities in the digital channel and includes
three business segments: Global e-Commerce Services, Global Marketing Services and Consumer
Engagement. Each business segment offers products and services that not only stand-alone but that
also complement each other, which allows for cross-selling within and between businesses (the
“Business”), and Executive desires to accept such employment, on the terms and conditions stated in
this Change in Control Agreement (this “Agreement”).

intending to be legally bound, and in consideration of the mutual agreements stated
below, Executive and Employer agree as follows:

1. Employment and Term. Unless terminated earlier as provided for herein or extended
by written agreement of the parties, Employer hereby employs Executive, and Executive accepts such
employment, subject to all of the terms and conditions of this Agreement, beginning on the Start
Date and ending on December 31, 2014 unless extended in writing by Employer and
Executive or sooner terminated in accordance with other provisions hereof (the “Employment
Period”).

2. Position and Duties.

2.1 Title and Responsibilities. Executive will serve as Executive Vice President,
Strategic Business Development (or similar title), and in such capacity will have supervision and
control over, and responsibility for, the Employer’s strategic business development efforts.
Executive will report to, and be subject to the direction of, the Chief Executive Officer (the
“CEO”) of Employer, or such other senior officer as the Board of Directors or the CEO may
designate. Executive will also have such other responsibilities and duties consistent with his
present duties and current position with Employer, as may from time to time be prescribed by the
CEO or the Board. During the Employment Period, and so long as no notice of termination has been
given by Employer and no notice of resignation has been given by
Executive, Executive will devote all of his working time, energy, skill and best efforts to
the performance of his duties hereunder in a manner which will faithfully and diligently further
the business and interests of Employer.

 

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2.2 Policies and Practices. The employment relationship between the Parties shall be
governed by the policies and practices established by Employer and the Board of Directors.
Executive acknowledges that he has received and carefully read and understood the Employer’s Code
of Business Conduct and other governing policies, which will govern the terms and conditions of his
employment with Employer, along with this Agreement. In the event that the terms of this Agreement
differ from or are in conflict with Employer’s policies or practices or the Employer’s Code of
Business Conduct, this Agreement shall control.

2.3 Location. Unless the Parties otherwise agree in writing, during the term of this
Agreement, the Executive shall perform the services the Executive is required to perform pursuant
to this Agreement at the Executive’s office, located in Los Angeles, California; provided, however,
that the Employer may from time to time require the Executive to travel temporarily to other
locations in connection with the Employer’s business.

3. Compensation, Benefits and Expenses.

3.1 Base Salary. Employer will pay to Executive a monthly base salary (“Base Salary”)
of $37,013.17 per month, payable in accordance with Employer’s normal payroll practices, for each
month during the Employment Period. Executive’s Base Salary will be reviewed by Employer on an
annual basis. As used in this Agreement, “Annual Base Salary” means the Base Salary multiplied by
twelve.

3.2 Bonuses. In addition to his Base Salary, Executive will be eligible to
participate in any annual bonus plan made available to similarly situated employees of the
Employer, subject to the terms and provisions thereof. Under the Employer’s to be drafted annual
bonus plan, Executive will have a target annual bonus equal to 75% of his Base Salary. The bonus
amount to which Executive is eligible to receive under the first sentence of this Section 3.2 is
referred to herein as the “Bonus.” The Company may amend its annual bonus plan at any time, in its
sole discretion, subject to the terms and provisions thereof.

3.3 Benefits. During the Employment Period, Executive will be eligible to participate
in all equity incentive, stock option, stock purchase, profit sharing, savings, bonus, health
insurance, life insurance, group insurance, disability insurance, pension, retirement and other
benefit plans or programs of Employer now existing, or established hereafter, and offered to its
management level personnel, subject to the terms and provisions thereof. Executive acknowledges
that Executive’s participation in the employee benefit plans or programs of Employer are subject to
the terms and conditions of such plan or programs and that Employer may change its plans or
programs, including those referred to in the prior sentence, at any time.

3.4 Vacation. Executive will be eligible for paid personal time-off (“PTO Time”) of
twenty-five days per employment year, or such greater PTO Time as may be permitted under
Employer’s policy as in effect from time to time.

 

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3.5 Expenses. Employer will reimburse Executive for all actual, ordinary, necessary
and reasonable expenses incurred by Executive in the course of his performance of services
hereunder. Executive will provide proper documentation for all such expenses to the Employer no
later than six (6) months following the date on which such expense was incurred. Such
reimbursement payments shall be made promptly by the Employer, but in no event later than December
31 of the calendar year following the year in which such expense was incurred.

4. Termination.

4.1 Termination by Death. If Executive dies, then this Agreement, and the Employment
Period, will terminate immediately, and Executive’s rights to compensation and benefits hereunder
will terminate as of the date of death, except that Executive’s heirs, personal representatives or
estate will be entitled to any unpaid portion of Executive’s Base Salary and accrued benefits up to
the date of termination and any benefits which are to be continued or paid after the date of
termination in accordance with the terms of the corresponding benefit plans or programs (the
“Accrued Obligations”). In the event of a termination of Executive’s employment pursuant to this
paragraph, any right that Executive’s estate may have to compensation and benefits under this
Agreement shall terminate, except that Executive’s estate shall be entitled to receive payment of
the Accrued Obligations and, to the extent provided in the applicable equity grant agreement, the
equity award will immediately vest in full.

4.2 Termination by Disability. If, as a result of injury or sickness (as defined in
Employer’s group long-term disability insurance policy then in force), Executive is unable to
perform the essential duties of his employment on a full-time basis, Executive will continue to
receive his Base Salary and the benefits and vacation provided for in Sections 3.4 and 3.5 (to the
extent Executive continues to be eligible therefor under the terms of such benefit plans or
programs) for a period of one hundred eighty (180) days following the Onset of Disability (as
defined in this Section 4.2). Any amounts due to Executive under this Section 4.2 will be reduced,
dollar-for-dollar, by any amounts received by Executive under any disability insurance policy or
plan provided to Executive by Employer. “Onset of Disability” means the first day on which
Executive is unable to perform the essential duties of his employment on a full-time basis by
reason of Injury or Sickness. If Executive’s inability to perform the essential duties of his
employment on a full-time basis continues for more than one hundred eighty (180) days after the
Onset of Disability or for periods aggregating more than one hundred eighty (180) days during any
twelve (12) month period, then to the extent permitted by applicable laws, Employer may, upon
written notice, terminate Executive’s employment due to Disability, in which case the Employment
Period and Executive’s rights to compensation and benefits hereunder will terminate, except that
Executive will be entitled to any Accrued Obligations and, to the extent provided in the applicable
equity grant agreement, the equity award will immediately vest in full.

 

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4.3 Termination for Cause. Employer may, upon written notice to Executive,
immediately terminate Executive’s employment for Cause (as defined in this Section 4.3), in which
case the Employment Period and Executive’s rights to compensation and benefits hereunder will
terminate, except that Executive will be entitled to any Accrued Obligations. “Cause” will exist
if (i) Executive engages in any fraud, misappropriation, or embezzlement
against Employer; (ii) Executive engages in any willful, reckless or grossly negligent conduct
in the course of his employment with Employer which conduct is inimical or injurious to the
business or reputation of Employer (including any willful, reckless or grossly negligent violation
of a material written Employer policy); (iii) Executive violates any law, rule or regulation of any
governmental or regulatory authority, which violation is determined by Employer to be materially
injurious to the business or reputation of Employer; (iv) Executive is convicted of, or enters a
plea of guilty or nolo contendere to, any felony, or Executive is charged with or indicted for a
felony, the defense of which renders Executive substantially unable to perform his services to
Employer; or (v) Executive breaches any written agreement with Employer in any material respect;
provided that written notice specifying the nature of the breach has been delivered to Executive by
Employer, and Executive has failed to remedy such breach within thirty (30) days after such written
notice is given.

4.4 Involuntary Termination Without Cause. The Executive’s employment by the Employer
shall be at will. Employer may, upon ten (10) days prior written notice to Executive, terminate
Executive’s employment and the Employment Period, and Executive’s rights to compensation and
benefits hereunder, for any reason in its sole discretion (including for no reason whatsoever). In
the event that Executive’s employment is terminated by Employer pursuant to an involuntary
termination without Cause, and such termination not due to the Executive’s death or Disability,
provided that Executive satisfies the requirements of Section 4.9 related to timely delivery of an
effective Release, then Executive shall be entitled to the following severance benefits:

	 	(a)	 	Employer will continue to pay to Executive his Base Salary, in accordance with
Employer’s normal payroll practices, for a period of twelve (12) months following the
effective date of the Release (the “Severance Benefit Period”);

	 
	 	(b)	 	Assuming the Executive timely and accurately elects to continue his medical, dental and
vision insurance benefits under the Consolidated Omnibus Budget Reconciliation Act of 1985
(“COBRA”), the Employer shall continue to pay the same percentage of the COBRA premiums for
the Executive and his qualified beneficiaries as it paid during Executive’s employment
until the earliest of (i) the end of the Severance Benefit Period, (ii) the expiration of
the Executive’s continuation coverage under COBRA and any applicable state COBRA-like
statute that provides mandated continuation coverage or (iii) the date the Executive
becomes eligible for health insurance benefits of a subsequent employer. Executive agrees
to immediately notify the Company in writing of any such eligibility. For purposes of this
Section 4.4(b), references to COBRA premiums shall not include any amounts payable by the
Executive under an Internal Revenue Code Section 125 health care reimbursement plan; and

	 
	 	(c)	 	Employer will pay the Executive a single lump sum of a pro-rata amount of the Bonus for
the current fiscal year in which such notice of termination was given by Employer based on
the number of days that have elapsed from the beginning of such year to the date such
notice is given. Such payment shall be made in the first payroll period following the
effective date of the Release required by Section 4.9 of this Agreement.

 

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The foregoing severance benefit payments are subject to any delay in payment required by Section
4.10 of this Agreement.

4.5 Voluntary Resignation. Executive’s employment by the Employer shall be at will.
Executive may, upon written notice to Employer, resign his employment and terminate the Employment
Period for any reason Executive deems appropriate in his sole discretion (including for no reason
whatsoever). In the event that Executive resigns other than due to Executive’s Disability,
provided that Executive satisfies the requirements of Section 4.9 related to timely delivery of an
effective Release, then Executive shall be entitled to the severance benefits described in Section
4.4(a) and 4.4(b). For purposes of clarity, except as provided in Section 4.6, in the event of
Executive’s resignation of employment for any reason, Executive shall not be entitled to the
severance benefits described in Section 4.4(c).

4.6 Termination By Employer Without Cause; Resignation by Executive for Good Reason in
Connection With a Change in Control. If within the period commencing ninety (90) days before
and ending seven hundred thirty (730) days following a Change in Control (as defined below),
Employer terminates Executive’s employment without Cause or Executive resigns for Good Reason (as
defined below), provided that Executive satisfies the requirements of Section 4.9 related to timely
delivery of an effective Release, then (a) Executive will be entitled to all the severance payments
and benefits described in Section 4.4, and (b) notwithstanding any contrary provision contained in
any of Executive’s outstanding Equity Awards (as defined below) or in any of Employer’s Equity
Plans (as defined below), effective as of such termination date all Equity Awards held by Executive
shall immediately become fully vested, all restrictions set forth in such Equity Awards related to
the passage of time and/or continued employment shall immediately lapse, all option shares and
other rights exercisable under such Equity Awards shall immediately become fully exercisable, and
Executive shall have continued exercisability of each stock option and stock appreciation right
held by Executive (if any) for the remaining term of each such Equity Award; provided, however,
that for stock options and stock appreciation rights granted prior to the date of this Agreement,
such period shall not exceed ten (10) years from the original grant date of such Equity Award.
Notwithstanding anything to the contrary set forth herein, nothing in this Section 4.6 prohibits
the Employer or a successor organization (or its parent) from causing such awards to terminate in
connection with a merger, consolidation or other corporate transaction pursuant to the terms of the
applicable equity plan or award agreements.

4.7 No Duplication of Benefits. Any severance benefits provided under any Section of
this Agreement shall be in lieu of and not duplicative of severance benefits available under any
other Section of this Agreement, so that Executive may only receive severance benefits pursuant to
either Section 4.4, 4.5 or 4.6 of this Agreement (except to the extent that Sections 4.5 and 4.6
incorporate by reference the provisions of Section 4.4).

4.8 Definitions. For purposes of this Agreement, the following definitions shall
apply:

(a) “Change in Control,” means the occurrence, in a single transaction or in a series of
related transactions, of any one or more of the following events:

 

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(i) any Exchange Act Person becomes the Owner, directly or indirectly, of securities of
Employer representing more than fifty percent (50%) of the combined voting power of Employer’s then
outstanding securities other than by virtue of a merger, consolidation or similar transaction,
covered by subsection (ii) below. Notwithstanding the foregoing, a Change in Control shall not be
deemed to occur (A) on account of the acquisition of securities of Employer from Employer by an
investor, any Affiliate (as such term is defined in Rule 405 of the Securities Act of 1933, as
amended) thereof or any other Exchange Act Person in a transaction or series of related
transactions the primary purpose of which is to obtain financing for Employer through the issuance
of equity securities or (B) solely because the level of Ownership held by any Exchange Act Person
(the “Subject Person”) exceeds the designated percentage threshold of the outstanding voting
securities as a result of a repurchase or other acquisition of voting securities by Employer
reducing the number of shares outstanding, provided that if a Change in Control would occur (but
for the operation of this sentence) as a result of the acquisition of voting securities by
Employer, and after such share acquisition, the Subject Person becomes the Owner of any additional
voting securities that, assuming the repurchase or other acquisition had not occurred, increases
the percentage of the then outstanding voting securities Owned by the Subject Person over the
designated percentage threshold, then a Change in Control shall be deemed to occur;

(ii) there is consummated a merger, consolidation or similar transaction involving (directly
or indirectly) Employer and, immediately after the consummation of such merger, consolidation or
similar transaction, the stockholders of Employer immediately prior thereto do not Own, directly or
indirectly, either (A) outstanding voting securities representing more than fifty percent (50%) of
the combined outstanding voting power of the surviving corporation, partnership, limited liability
company or other entity (each an “Entity”) in such merger, consolidation or similar transaction or
(B) more than fifty percent (50%) of the combined outstanding voting power of the parent of the
surviving Entity in such merger, consolidation or similar transaction, in each case in
substantially the same proportions as their Ownership of the outstanding voting securities of
Employer immediately prior to such transaction;

(iii) the stockholders of Employer approve or the Board of Directors approves a plan of
complete dissolution or liquidation of Employer, or a complete dissolution or liquidation of
Employer shall otherwise occur;

(iv) there is consummated a sale, lease, exclusive license or other disposition of all or
substantially all of the consolidated assets of Employer and its subsidiaries, other than a sale,
lease, license or other disposition of all or substantially all of the consolidated assets of
Employer and its subsidiaries to an Entity, more than fifty percent (50%) of the combined voting
power of the voting securities of which are Owned by stockholders of Employer in substantially the
same proportions as their Ownership of the outstanding voting securities of Employer immediately
prior to such sale, lease, license or other disposition; or

 

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(v) individuals who, on the date of this Agreement, are directors (the “Incumbent Board”)
cease for any reason to constitute at least a majority of the
directors; provided, however, that if the appointment or election (or
nomination for election) of any new director was approved or recommended by a majority vote of the
Incumbent Board, such new director shall be considered a member of the Incumbent Board, unless such
new director’s initial assumption of office occurs as a result of or in connection with either an
actual or threatened election contest (as such terms are used in Rule 14a-11 of Regulation 14A
promulgated under the Securities Exchange Act of 1934, as amended) or other actual or threatened
solicitation of proxies or consents by or on behalf of an Entity other than the Incumbent Board.

(b) “Disability” means the Executive’s inability to perform the essential duties of his
employment on a full-time basis continues for more than one hundred eighty (180) days after any
Onset of Disability or for periods aggregating more than one hundred eighty (180) days during any
twelve (12) month period.

(c) “Equity Award” means any stock option, restricted stock award, restricted stock unit or
other equity incentive award of any type granted by Employer to Executive, whether granted before,
on or after the date of this Agreement, as the same may be adjusted or converted as a result of any
recapitalization, stock dividend, spin-off or similar event.

(d) “Equity Plan” means any stock option plan, restricted stock plan or other equity incentive
or equity compensation plan of Employer.

(e) “Exchange Act Person” means any natural person, Entity or “group” (within the meaning of
Section 13(d) or 14(d) of the Exchange Act), except that “Exchange Act Person” shall not include
(i) Employer or any Affiliate, (ii) any employee benefit plan of Employer or any Affiliate or any
trustee or other fiduciary holding securities under an employee benefit plan of Employer or any
Affiliate, (iii) an underwriter temporarily holding securities pursuant to an offering of such
securities, (iv) an Entity Owned, directly or indirectly, by the stockholders of Employer in
substantially the same proportions as their Ownership of stock of Employer or (v) any natural
person, Entity or “group” (within the meaning of Section 13(d) or 14(d) of the Securities Exchange
Act of 1934, as amended) that, as of the date of this Agreement, is the Owner, directly or
indirectly, of securities of Employer representing more than fifty percent (50%) of the combined
voting power of Employer’s then outstanding securities.

(f) “Good Reason” means the occurrence of one or more of the following events or conditions,
without the Executive’s express prior written consent, provided that following the occurrence of
any such event or condition, Executive shall have given Employer notice that he is resigning his
employment with Employer due to the occurrence of such event or condition and Employer shall not
have corrected the situation within ten (10) days after the Executive gives such notice:

(i) a material reduction in Executive’s duties, positions, titles, offices, authority or
responsibilities relative to the duties, position, titles, offices, authority or responsibilities
in effect immediately prior to the Change in Control; the assignment to Executive of any duties or
responsibilities that are substantially inconsistent with Executive’s duties, positions, titles,
offices, authority or responsibilities as in effect immediately before the Change
in Control; or any removal of Executive from or failure to reappoint or reelect Executive to
any of such positions, titles or offices in effect immediately prior to the Change in Control;
provided that any of the foregoing that result solely from the fact that Employer is no longer a
publicly traded and listed company shall not by itself constitute Good Reason under this clause
(i);

 

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(ii) a reduction in Executive’s Base Salary as in effect immediately prior to the Change in
Control;

(iii) a reduction in Executive’s bonus or other cash incentive compensation opportunity as in
effect immediately prior to the Change in Control; a reduction or negative change in Executive’s
equity award or other long-term non-cash incentive opportunities (the value of which is measured as
of the date of grant using a reasonable valuation methodology consistently applied); or a reduction
or negative change in Executive’s benefits other than Base Salary, bonus or other cash and non-cash
incentive compensation as in effect immediately prior to the Change in Control; provided that Good
Reason shall not exist under this clause (iii) if, after a Change in Control, Employer offers
Executive a range of cash and non-cash bonus and incentive opportunities and other benefits which,
taken as a whole, are comparable to the cash and non-cash bonus and incentive opportunities and
other benefits provided to Executive immediately prior to the Change in Control;

(iv) the failure of Employer to timely pay or provide to Executive any portion of Executive’s
compensation or benefits then due to Executive;

(v) a relocation of Executive’s principal place of employment that will result in an increase
of more than thirty (30) miles in Executive’s one-way commute as compared to the Executive’s
one-way commute, prior to the Change in Control;

(vi) any material breach by Employer of this Agreement or any material agreement between
Employer and Executive, including any indemnification agreement or agreement relating to any Equity
Award; or

(vii) the failure by Employer to obtain, before a Change in Control occurs, an agreement in
writing from any successors and assigns to all or substantially all of the business or assets of
Employer to assume and agree to perform this Agreement unless otherwise assumed by such successors
and assigns by operation of law.

(g) “Own,” “Owned,” “Owner,” “Ownership” means that in relation to certain securities, a
person or Entity, directly or indirectly, through any contract, arrangement, understanding,
relationship or otherwise, has or shares voting power, which includes the power to vote or to
direct the voting, with respect to such securities.

(h) “Person” means any individual, sole proprietorship, joint venture, partnership,
corporation, association, cooperative, trust, estate, government body, administrative agency,
regulatory authority or other entity of any nature.

 

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4.9 Release. The payment of any severance benefits under Sections 4.4, 4.5 or 4.6 of
this Agreement is contingent on Executive executing a standard form of release of claims in favor
of Employer upon terms and conditions reasonably determined by Employer within the applicable time
period set forth therein, but in no event later than forty-five (45) days following termination of
Executive’s employment, and permitting such release to become effective in accordance with its
terms (the “Release”).

4.10
Application of Section 409A. This Agreement shall be interpreted to avoid any
penalty sanctions under Section 409A of the Code. If any payment or benefit cannot be provided or
made at the time specified herein without incurring sanctions under Section 409A, then such benefit
or payment shall be provided in full at the earliest time thereafter when such sanctions will not
be imposed. For purposes of Section 409A of the Code, all payments to be made upon a termination of
employment under this Agreement may only be made upon a “separation from service” within the
meaning of such term under Section 409A of the Code, each payment made under this Agreement shall
be treated as a separate payment and the right to a series of installment payments under this
Agreement is to be treated as a right to a series of separate payments. In no event shall
Executive, directly or indirectly, designate the calendar year of payment. All reimbursements and
in-kind benefits provided under this Agreement shall be made or provided in accordance with the
requirements of Section 409A, including, where applicable, the requirement that (i) any
reimbursement is for expenses incurred during Executive’s lifetime (or during a shorter period of
time specified in this Agreement), (ii) the amount of expenses eligible for reimbursement, or
in-kind benefits provided, during a calendar year may not affect the expenses eligible for
reimbursement, or in-kind benefits to be provided, in any other calendar year, (iii) the
reimbursement of an eligible expense will be made on or before the last day of the calendar year
following the year in which the expense is incurred, and (iv) the right to reimbursement or in-kind
benefits is not subject to liquidation or exchange for another benefit. Benefits payable under this
Agreement will be subject to the distribution requirements of Section 409A(a)(2)(A) of the Code,
including, without limitation, the requirement of Section 409A(a)(2)(B)(i) of the Code that payment
to Executive be delayed until six (6) months after separation from service if Executive is a
“specified employee” within the meaning of the aforesaid Section of the Code at the time of such
separation from service. If Executive dies during the postponement period prior to the payment of
postponed amount, the amounts withheld on account of Section 409A of the Code shall be paid to the
personal representative of Executive’s estate within sixty (60) days after the date of Executive’s
death.

4.11 Offset. To the extent permitted by law, the Employer may deduct any amounts the
Executive owes the Employer at the time of the Executive’s termination of employment from any
severance payments.

 

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4.12 Parachute Payments.

(a) Anything in this Agreement to the contrary notwithstanding, if any payment or benefit
Executive would receive from Employer pursuant to this Agreement or otherwise (a “Payment”) would
(i) constitute a “parachute payment” within the meaning of Section 280G of the Code, and (ii) but
for this sentence, be subject to the excise tax imposed by Section 4999 of the Code (the “Excise
Tax”), then such Payment shall be equal to the Reduced
Amount. The “Reduced Amount” shall be either (x) the largest portion of the Payment that
would result in no portion of the Payment being subject to the Excise Tax or (y) the largest
portion of the Payment, up to and including the total Payment, whichever amount, after taking into
account all applicable federal, state and local employment taxes, income taxes, and the Excise Tax
(all computed at the highest applicable marginal rate), results in Executive’s receipt, on an
after-tax basis, of the greater amount of the Payment notwithstanding that all or some portion of
the Payment may be subject to the Excise Tax. If a reduction in payments or benefits constituting
“parachute payments” is necessary so that the Payment equals the Reduced Amount, reduction shall
occur in the following order: reduction of cash payments; cancellation of accelerated vesting of
Equity Awards; reduction of employee benefits. If acceleration of vesting of Equity Award
compensation is to be reduced, such acceleration of vesting shall be cancelled in the reverse order
of the date of grant of Executive’s Equity Awards.

(b) Employer shall appoint a nationally recognized independent accounting firm to make the
determinations required hereunder, which accounting firm shall not then be serving as accountant or
auditor for the individual, entity or group that effected the Change in Control. Employer shall
bear all expenses with respect to the determinations by such accounting firm required to be made
hereunder.

(c) The accounting firm engaged to make the determinations hereunder shall provide its
calculations, together with detailed supporting documentation, to Employer and Executive within
fifteen (15) calendar days after the date on which Executive’s right to a Payment is triggered (if
requested at that time by Employer or Executive) or such other time as requested by Employer or
Executive. If the accounting firm determines that no Excise Tax is payable with respect to a
Payment, either before or after the application of the Reduced Amount, it shall furnish Employer
and Executive with an opinion reasonably acceptable to the Executive that no Excise Tax will be
imposed with respect to such Payment. Employer shall be entitled to rely upon the accounting
firm’s determinations, which shall be final and binding on all persons.

4.13 Procedure Upon Termination. As a condition to receiving any benefits under this
Agreement, upon termination of his employment, Executive must promptly return to Employer all
documents (including copies) and other materials and property of Employer, or pertaining to its
business, including without limitation contracts, files, manuals, letters, reports and records in
his possession or control, no matter from whom or in what manner acquired.

5. Discoveries. Executive will communicate to Employer, in writing when requested,
and preserve as confidential information of Employer, all inventions, marketing concepts, software
ideas and other ideas or designs relating to the business of the Employer which are conceived,
developed or made by Executive, whether alone or jointly with others, at any time during the term
of Executive’s employment with Employer, which relate to the business or operations of Employer or
which relate to methods, designs, products or systems sold, leased, licensed or under development
by Employer (such concepts, ideas and designs are referred to as “Executive’s Discoveries”). All
of Executive’s Discoveries will be Employer’s exclusive property, and Executive will, at Employer’s
expense, sign all documents and take such other actions as Employer may reasonably request to
confirm its ownership thereof. Employer and

 

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Executive acknowledge that this Section 5 does not
apply to any of Executive’s Discoveries that qualify as non-assignable under Section 2870 of the California Labor Code and that this
Section 5 does not require Executive to assign or offer to assign to Employer any invention that
Executive developed entirely on his own time without using Employer’s equipment, supplies,
facilities or trade secret information, except for those inventions that either (i) relate at the
time of conception or reduction to practice of the invention to Employer’s business, or actual or
demonstrably anticipated research or development of Employer; or (ii) result from any work
performed by Executive for Employer. To the extent this Section 5 purports to require Executive to
assign an invention otherwise excluded from the preceding sentence, the provision is against the
public policy of California and is unenforceable. This limited exclusion does not apply to any
patent or invention covered by a contract between Employer and the United States or any of its
agencies requiring full title to such patent or invention to be in the United States.

6. Nondisclosure. At all times after the Start Date, except with the express prior
written consent of an officer of Employer, Executive will not, directly or indirectly, communicate,
disclose or divulge to any Person (as defined in Section 21 below), or use for the benefit of any
Person, any confidential or proprietary knowledge or information concerning the conduct or details
of the business of Employer, or any confidential or proprietary information received from a third
party in the course of Executive’s employment with Employer, no matter when or how acquired,
including, but not limited to, (i) marketing methods and strategies, pricing policies, product
strategies and methods of operation, (ii) software source code, software design concepts (including
visual expressions and system architecture), technical documentation and technical know-how, (iii)
budget and other non-public financial information, and (iv) expansion plans, management policies
and other business strategies and policies. For purposes of this Section 6, confidential
information will not include any information which: (a) was publicly available at the time of
disclosure or later became publicly available through no act or omission of Executive; (b) was in
Executive’s possession prior to the Start Date; or (c) was rightfully received by Executive from a
third party without any obligation of confidentiality.

7. Non-Competition. Executive acknowledges that Employer’s Business is highly
competitive. Accordingly, during the period of Executive’s employment with Employer and any
period of time with respect to which Employer is paying Executive severance or separation
compensation (the “Restricted Period”), except with Employer’s express prior written consent,
Executive will not, directly or indirectly, in any capacity, for the benefit of any Person:

(a) Communicate with or solicit any Person who, as of or during the one (1) year prior to the
termination of Executive’s employment with Employer, was an employee, consultant, agent or
representative of Employer or any of its subsidiaries, or who, during the Restricted Period,
becomes an employee, consultant, agent or representative of Employer or any of its subsidiaries, in
any manner which interferes or might interfere with such Person’s relationship with Employer or any
such subsidiary, or in an effort to obtain any such employee, consultant, agent or representative
as an employee, consultant, agent or representative of any other Person;

 

11

 

(b) Communicate with or solicit any Person who, as of or during the one (1) year prior to the
termination of Executive’s employment with Employer, was a partner, customer, client or prospect of
Employer or any of its subsidiaries, or who, during the Restricted
Period, becomes a partner, customer, client or prospect of Employer or any of its
subsidiaries, in any manner which interferes or might interfere with such Person’s relationship
with Employer or any such subsidiary, or in an effort to obtain any such a partner, customer,
client or prospect as a partner, customer, client or prospect of any other Person which conducts a
business competitive with all or any material part of the Business;

(c) Establish, own, manage, operate or control, or participate in the establishment,
ownership, management, operation or control of, or be a director, officer, employee, agent or
representative of, or be a consultant to, any Person which conducts a business competitive with all
or any material part of the Business; or

(d) Acquire, assume or participate in any position, investment or interest known by the
Executive to be adverse or antagonistic to the Employer, its business or prospects, financial or
otherwise or in any company, person or entity that is, directly or indirectly, in competition with
the business of the Employer or any of its Affiliates. Ownership by the Executive, as a passive
investment, of less than two percent (2%) of the outstanding shares of capital stock of any
corporation with one or more classes of its capital stock listed on a national securities exchange
shall not constitute a breach of this paragraph. For purposes of this Agreement, “Affiliate”
means, with respect to any specific entity, any other entity that, directly or indirectly, through
one or more intermediaries, controls, is controlled by or is under common control with such
specified entity.

8. Acknowledgements by Executive. Executive acknowledges that (i) by virtue of his
position with Employer he will develop considerable expertise in the business operations of
Employer and will have access to extensive confidential and proprietary information with respect to
Employer, (ii) this is a personal services contract seeking services from him of a special, unique,
unusual, extraordinary and intellectual character, (iii) his services will have peculiar value, the
loss of which cannot be reasonably or adequately compensated in damages in an action at law, (iv)
Employer would be irreparably damaged, and its substantial investment materially impaired, if he
were to enter into an activity interfering with Employer’s business in violation of the terms of
this Agreement, or if he were to make unauthorized use or disclosure of any confidential or
proprietary information concerning the business of Employer, and (v) the covenants contained in
Sections 5, 6 and 7 of this Agreement (“Covenants”) are a material part of the consideration
bargained for by Employer and, without the agreement of Executive to be bound by the Covenants,
Employer would not have agreed to enter into this Agreement. Accordingly, Executive expressly
acknowledges that he is voluntarily entering into this Agreement and that the terms and conditions
of this Agreement are fair and reasonable to him in all respects. Executive expressly acknowledges
that this Agreement is a personal services contract under California Civil Code section 3423(e).

9. Enforcement of Covenants. If Executive breaches any of the Covenants, Employer
will be entitled, in addition to all other rights and remedies which Employer may have at law or in
equity, to have an injunction issued by any competent court enjoining and restraining Executive and
all other Persons involved therein from continuing such breach prior to the end of the Employment
Period. The existence of any claim or cause of action which Executive or any such other Person may
have against Employer will not constitute a defense or bar to the
enforcement of any of the Covenants. The provisions of Sections 5, 6, 7, 8 and 9 will survive
the termination of this Agreement.

 

12

 

10. Indemnification. Employer will indemnify Executive to the same extent that
Employer indemnifies comparable level executives of Employer.

11. Dispute Resolution. To ensure the rapid and economical resolution of disputes
that may arise in connection with Executive’s employment with Employer, Executive and Employer
agree that any and all disputes, claims, or causes of action, in law or equity, arising from or
relating to the enforcement, breach, performance, or interpretation of this Agreement, Executive’s
employment, or the termination of Executive’s employment, will be resolved, to the fullest extent
permitted by law, by final, binding and confidential arbitration in Los Angeles, California
conducted by the Judicial Arbitration and Mediation Services, Inc. (“JAMS”) or its successor, under
the then applicable rules of JAMS. Executive acknowledges that by agreeing to this arbitration
procedure, both Executive and Employer waive the right to resolve any such dispute through a trial
by jury or judge or administrative proceeding. The arbitrator will: (a) have the authority to
compel adequate discovery for the resolution of the dispute and to award such relief as would
otherwise be permitted by law; and (b) issue a written arbitration decision including the
arbitrator’s essential findings and conclusions and a statement of the award. The arbitrator will
be authorized to award any or all remedies that Executive or Employer would be entitled to seek in
a court of law. Employer will pay all JAMS’ arbitration fees in excess of those which would be
required if the dispute were decided in a court of law. Nothing in this Agreement is intended to
prevent either Executive or Employer from obtaining injunctive relief in court to prevent
irreparable harm pending the conclusion of any such arbitration. Notwithstanding the foregoing,
Executive and Employer each have the right to resolve any issue or dispute arising under Section 7
of this Agreement by court action instead of arbitration.

12. Applicable Law. This Agreement will be governed by and construed in accordance
with the substantive laws (and not the choice of laws rules) of the State of California applicable
to contracts made and to be performed entirely therein.

13. Notices. All notices, consents or other communications required or permitted to
be given under this Agreement will be in writing and will be deemed to have been duly given (i)
when delivered personally, (ii) three business days after being mailed by first class certified
mail, return receipt requested, postage prepaid, or (iii) one business day after being sent by a
nationally recognized express courier service, postage or delivery charges prepaid, to the parties
at their respective addresses stated on the first page of this Agreement. Any notices to Employer
will be simultaneously sent to GSI Commerce, Inc., 935 First Avenue, King of Prussia, PA 19406,
Attention: General Counsel. Notices may also be given by prepaid telegram or facsimile and will
be effective on the date transmitted if confirmed within 24 hours thereafter by a signed original
sent in the manner provided in the preceding sentence. Either party may change its address for
notice and the address to which copies must be sent by giving notice of the new addresses to the
other party in accordance with this Section 13, provided that any such change of address notice
will not be effective unless and until received.

 

13

 

14. Prior Agreements. Executive represents to Employer that, (i) there are no
restrictions, agreements or understandings whatsoever to which Executive is a party which would
prevent or make unlawful his execution of this Agreement or his employment hereunder, (ii)
Executive’s execution of this Agreement and Executive’s employment hereunder do not constitute a
breach of any contract, agreement or understanding, oral or written, to which Executive is a party
or which Executive is bound, and (iii) Executive has full legal right and capacity to execute this
Agreement and to enter into employment by Employer.

15. Parties in Interest. This Agreement is for the personal services of Executive and
will not be assignable by Executive without the express prior written consent of Employer. Subject
to the provisions of Section 4 and this Section 15, this Agreement will inure to the benefit of and
bind each of the parties hereto and the successors and assigns of Employer and the personal
representatives, estate and heirs of Executive. Because of the unique and personal nature of the
Executive’s duties under this Agreement, neither this Agreement nor any rights or obligations under
this Agreement shall be assignable by the Executive.

16. Advertising Waiver. The Executive agrees to permit the Employer and/or its
Affiliates, and persons or other organizations authorized by the Employer and/or its Affiliates, to
use, publish and distribute advertising or sales promotional literature concerning the products
and/or services of the Employer and/or its Affiliates, or the machinery and equipment used in the
provision thereof, in which the Executive’s name and/or pictures of the Executive taken in the
course of the Executive’s provision of services to the Employer and/or its Affiliates, appear. The
Executive hereby waives and releases any claim or right the Executive may otherwise have arising
out of such use, publication or distribution.

17. Entire Understanding. This Agreement sets forth the entire understanding of the
parties hereto with respect to the subject matter hereof and supersedes all prior and
contemporaneous, oral or written, express or implied, agreements and understandings, including but
not limited to the expired Prior Agreement; provided, however, the Transaction Incentive Agreement,
dated March 29, 2011 is not superseded by this Agreement.

18. Amendment and Waiver. This Agreement will not be amended, modified or terminated
unless in writing and signed by Executive and approved by the Board of Directors of Employer and
signed by a duly authorized representative of Employer other than Executive. No waiver with
respect to this Agreement will be enforceable unless in writing and signed by the party against
which enforcement is sought (which, in the case of the Employer, must be approved by the Board of
Directors of Employer and signed by a duly authorized representative of Employer other than
Executive). Neither the failure nor any delay on the part of either party to exercise any right,
remedy, power or privilege under this Agreement will operate as a waiver thereof, nor will any
single or partial exercise of any right, remedy, power or privilege preclude any other or further
exercise of the same or of any other right, remedy, power or privilege, nor will any waiver of any
right, remedy, power or privilege with respect to any occurrence by construed as a waiver of such
right, remedy, power or privilege with respect to any other occurrence.

 

14

 

19. Severability. If any provision of this Agreement or its application is construed
to be invalid, illegal or unenforceable, then the other provisions and their application will not
be affected thereby and will be enforceable without regard thereto. If any provision is determined
to be unenforceable because of its scope, duration, geographical area or similar factor, then the
court making such determination will have the power to reduce or limit such scope, duration, area
or other factor, and such provision will then be enforceable in its reduced or limited form.
Notwithstanding the foregoing provisions of this Section 19, in the event that, as a result of any
action by or on behalf of Executive, Section 7 of this Agreement is determined by a court,
arbitrator or other governmental authority to be invalid, illegal or unenforceable after notice of
termination is given by Employer or notice of resignation is given by Executive, the Employment
Period will terminate as of the date of such determination and Executive’s rights to compensation
and benefits hereunder will terminate as of the date of such determination.

20. Section Headings. Any headings preceding the text of any of the Sections or
Subsections of this Agreement are inserted for convenience of reference only, and will neither
constitute a part of this Agreement nor affect its construction, meaning, or effect.

21. Construction. This Agreement has been drafted by legal counsel representing the
Employer, but the Executive has been encouraged to consult with, and has consulted with, the
Executive’s own independent counsel and tax advisors with respect to the terms of this Agreement.
The Parties acknowledge that each Party and its counsel has reviewed and revised, or had an
opportunity to review and revise, this Agreement, and that any rule of construction to the effect
that any ambiguities are to be resolved against the drafting party shall not be employed in the
interpretation of this Agreement.

22. Deductions. Employer will deduct from any payment to Executive hereunder such
social security insurance, federal, state and other taxes, state disability insurance and other
withholdings as may be required by law.

23. Counterparts. This Agreement may be executed in two counterparts, each of which
shall be deemed an original, all of which together shall contribute one and the same instrument.

IN WITNESS WHEREOF, the parties have duly executed and delivered this Agreement as of May 3,
2011.

	 	 	 	 	 

	GSI COMMERCE, INC.

	 	 
	By:

	 	/s/ Michael G. Rubin
	 	/s/ Damon Mintzer
	 

	 	 
	 	 
	 

	 	Name: Michael G. Rubin
	 	Damon Mintzer
	 

	 	Title: President and Chief Executive Officer	 	 

 

15

 

EXHIBIT A

RELEASE AND WAIVER OF CLAIMS

In consideration of the benefits and mutual agreements set forth in the Employment Agreement,
effective March 27, 2011 (the “Agreement”), between GSI Commerce, Inc, (“Employer”) and Damon
Mintzer (“Executive”), to which this form is attached, Executive, intending to be legally bound,
agrees to the following release and waiver (“Release and Waiver”):

In exchange for the consideration provided to Executive by the Agreement that Executive is not
otherwise entitled to receive and the other commitments of Employer in the Agreement, Executive and
his or her heirs, representatives, agents and attorneys hereby generally and completely releases
Employer and its directors, officers, employees, shareholders, partners, agents, attorneys,
predecessors, successors, parent and subsidiary entities, insurers, affiliates and assigns from any
and all claims, liabilities and obligations, both known and unknown, that arise out of or are in
any way related to events, acts, conduct or omissions occurring prior to Executive signing this
Release and Waiver. This general release includes, but is not limited to: (1) all claims arising
out of or in any way related to Executive’s employment with Employer or the termination of that
employment; (2) all claims related to Executive’s compensation or benefits from Employer,
including, but not limited to, salary, bonuses, commissions, vacation pay, expense reimbursements,
severance pay, fringe benefits, stock, stock options, or any other ownership interests in Employer;
(3) all claims for breach of contract, wrongful termination, and breach of the implied covenant of
good faith and fair dealing; (4) all tort claims, including, but not limited to, claims for fraud,
defamation, emotional distress, and discharge in violation of public policy; and (5) all federal,
state, and local statutory claims, including, but not limited to, claims for discrimination,
harassment, retaliation, attorneys’ fees, or other claims arising under the federal Civil Rights
Act of 1964 (as amended), the federal Americans with Disabilities Act of 1990, the federal Age
Discrimination in Employment Act of 1967 (as amended) (“ADEA”), and the Pennsylvania Human
Relations Law and Religious Freedom Protection Act. Notwithstanding the foregoing, this general
release specifically excludes any and all claims that Executive may have in regard to (a) any
ongoing severance or employment obligations of Employer to Executive under the Agreement or any
other written agreement or arrangement between Employer and Executive, including any bonus plan,
benefit plan and other agreement or arrangement, (b) any ongoing obligations of Employer to
Executive under any written stock option agreement, restricted stock award agreement, restricted
stock unit award agreement or other equity award agreement evidencing an option or other equity
award granted or awarded by Employer to Executive, (c) any indemnification obligations of Employer
to Executive as a former director, officer and/or employee of Employer or any of its subsidiaries
pursuant to Employer’s certificate of incorporation or bylaws or any indemnification or other
written agreement, (d) any rights Executive may have under any directors and officers liability
insurance policy of Employer, and (e) any rights Executive may have arising by virtue of his status
as a stockholder of Employer.

 

 

 

Executive acknowledges that, among other rights, he or she is waiving and releasing any rights
he or she may have under ADEA, that this Release and Waiver is knowing and voluntary,
and that the consideration given for this Release and Waiver is in addition to anything of
value to which he or she was already entitled as an executive of Employer. Executive further
acknowledges that he or she has been advised, as required by the Older Workers Benefit Protection
Act, that: (a) the release and waiver granted herein does not relate to claims under the ADEA
which may arise after this Release and Waiver is executed; (b) he or she should consult with an
attorney prior to executing this Release and Waiver; (c) he or she has twenty-one (21) days in
which to consider this Release and Waiver (although he or she may choose voluntarily to execute
this Release and Waiver earlier); (d) he or she has seven (7) days following the execution of this
Release and Waiver to revoke his or her consent to this Release and Waiver; and (e) this Release
and Waiver shall not be effective until the eighth day after he or she executes this Release and
Waiver and the revocation period has expired (the “Effective Date”).

This Release and Waiver, including any referenced documents, constitutes the complete, final
and exclusive embodiment of the entire agreement between Employer and Executive with regard to the
subject matter hereof. Executive is not relying on any promise or representation by Employer that
is not expressly stated herein. This Release and Waiver may only be modified by a writing signed
by both Executive and a duly authorized officer of Employer.

	 	 	 	 	 
	 	 	 
	Date: __________________ 	By:  	 	 
	 	 	         Damon MintzerExhibit 10.1

PREFERRED STOCK EXCHANGE AGREEMENT

This PREFERRED STOCK EXCHANGE AGREEMENT (this “Agreement”) is made effective as of May 4,
2011, by and between ViewCast.com, Inc., a Delaware corporation (the “Company”), and the holders of
the Company’s Series B Convertible Preferred Stock, par value $0.0001 per share (the “Series B
Preferred Stock”), Series C Convertible Preferred Stock, par value $0.0001 per share (the “Series C
Preferred Stock”) and Series E Convertible Redeemable Preferred Stock, par value $0.0001 per share
(the “Series E Preferred Stock, and collectively with the Series B Preferred and Series C
Preferred, the “Preferred Stock”) listed on the signature pages hereto (each a “Holder,” and
together, the “Holders”).

RECITALS

WHEREAS, the Company’s certificate of incorporation (the “Certificate of Incorporation”)
entitles each Holder of Series B Preferred Stock, Series C Preferred Stock and/or Series E
Preferred Stock to convert such shares of Preferred Stock into shares of the Company’s common
stock, par value $0.0001 per share (the “Common Stock”), at a conversion price as specified in the
Certificate of Designations of Series B Preferred Stock, Certificate of Designations of Series C
Preferred Stock and Certificate of Designations of Series E Preferred Stock, respectively
(together, the “Conversion Rights”); and

WHEREAS, as of the date hereof, a total of 800,000 shares of Series B Preferred Stock; 200,000
shares of Series C Preferred Stock and 80,000 shares of Series E Preferred Stock are issued and
outstanding,

WHEREAS, the Company and the Holders wish to, among other things: (i) with regard to the
Series B Preferred Stock and Series C Preferred Stock, establish a New Conversion Price (as defined
below) by which the shares of the Series B Preferred Stock and Series C Preferred Stock shall be
convertible into shares of Common Stock in exchange for the Holders of such Series B Preferred
Stock and Series C Preferred Stock converting such series of preferred stock into Common Stock on
the date of this Agreement at the New Conversion Price; (ii) with regard to the Series E Preferred
Stock, establish a temporary, conversion price by which the shares of Series E Preferred Stock
shall be convertible into shares of Common Stock, and (iii) provide that, upon the successful
completion of a Securities Placement (as defined below) by the Company, all outstanding shares of
Series E Preferred Stock shall automatically convert into shares of Common Stock at the Temporary
Conversion Price (as defined below); and

WHEREAS, upon the conversion of the Series B Preferred Stock and Series C Preferred Stock
pursuant to this Agreement, any and all dividends, owed or owing in any capacity, whether or not
accumulated or previously declared, pursuant to the terms of the Series B Preferred Stock and
Series C Preferred Stock, on the date of this Agreement, shall be cancelled;

NOW, THEREFORE, in consideration of the foregoing premises and the mutual covenants and
agreements contained herein and for other good and valuable consideration, the receipt and adequacy
of which are hereby acknowledged, intending to be legally bound, the parties hereto agree as
follows:

 

 

AGREEMENT

ARTICLE I. EXCHANGE AND EXERCISE

1.01 New Conversion Price and Agreement to Convert. On the date of this Agreement,
the conversion price of the Series B Preferred Stock and the Series C Preferred Stock shall be
$0.60 per share of underlying Common Stock for each share of Series B Preferred Stock and Series C
Preferred Stock,
which share of Series B Preferred Stock and Series C Preferred Stock shall have a value of
$10.00 per share (the “New Conversion Price”) such that each share of Series B Preferred Stock and
each share of Series C Preferred Stock shall be converted into
162/3 shares of Common Stock. On the
date of this Agreement, the Holders of the Series B Preferred Stock and the Series C Preferred
Stock shall convert all the shares of the Series B Preferred Stock and the Series C Preferred Stock
into shares of Common Stock at the New Conversion Price (such shares of Common Stock issued upon
conversion being the “Series B/Series C Conversion Shares”), and the rights to receive any and all
dividends, owed or owing in any capacity, whether or not accumulated or previously declared,
pursuant to the terms of the Series B Preferred Stock and Series C Preferred Stock, on the date of
this Agreement, shall be cancelled.

1.02 Temporary Adjustment of Conversion Price. For a period of twelve (12) months
following the date hereof (the “Temporary Conversion Period”), shares of Series E Preferred Stock
shall be convertible into Common Stock at the conversion price of $0.50 per share of underlying
Common Stock for each share of Series E Preferred Stock so exchanged, which share of Series E
Preferred Stock shall have a value of $100.00 per share (the “Temporary Conversion Price”) so that
200 shares of Common Stock shall be issued for each share of Series E Preferred Stock that is
converted. Upon exercise of the Conversion Rights of the Series E Preferred Stock by the Holder of
the Series E Preferred Stock during the Temporary Conversion Period (a “Voluntary Conversion”) or
the mandatory conversion of such Series E Preferred Stock pursuant to Section 1.03, all outstanding
shares of Series E Preferred Stock shall automatically convert into shares of Common Stock at the
Temporary Conversion Price for the Series E Preferred Stock.

1.03 Mandatory Conversion of Preferred Shares. If at any time during the Temporary
Conversion Period, the Company completes, in one transaction or a series of related transactions,
the placement(s) of Common Stock for total aggregate Net Proceeds (as defined below) of at least
$7,000,000 (a “Securities Placement”), each outstanding share of Series E Preferred Stock shall
automatically convert into the corresponding number of shares of Common Stock at the Temporary
Conversion Price; however, a Securities Placement shall not include any Common Stock issued
pursuant to: (i) the conversion of any Preferred Stock, (ii) the exercise of any currently issued
and outstanding options or warrants, or (iii) any plan adopted by the Company for the purchase by,
or grant of, Common Stock in connection with any employee compensation or benefit plan of the
Company, whether now in effect or hereafter created or amended. The term “Net Proceeds” means the
gross proceeds from the placement(s) of Common Stock less the legal fees, investment
banking/placement agent/financial advisor fees, valuation fees and accounting fees, and any fees,
expenses or amounts paid or payable to or for any investor as part of a Securities Placement due in
connection with the placement(s) of such Common Stock.

1.04 Deliveries Upon Execution. Upon execution of this Agreement, each Holder of
Series E Preferred Stock hereby executes and delivers a Notice of Conversion, substantially in the
form attached hereto as Exhibit A, which Notice of Conversion shall be held in escrow by
the Company and completed by the Company and become effective upon a Securities Placement, such
that the automatic conversion of the Series E Preferred Stock upon a Securities Placement shall
take place with no further action required by any Holder of Series E Preferred Stock.

1.05 Registrable Securities. The Company agrees that (a) the term “Registrable
Securities” as used in that certain Registration Rights Agreement, dated December 11, 2006 (the
“Registration Agreement”), between the Company and Ardinger Family Partnership, Ltd., shall from
and after the date hereof include (in addition to the Registrable Securities covered by the
Registration Agreement) all shares of Common Stock issuable to the Ardinger Investors in exchange
for the Preferred Stock and (b) H.T. Ardinger Jr. shall from and after the date hereof be a party
to the Registration Agreement and shall be deemed a Holder (as defined in the Registration
Agreement).

 

 - 2 - 

 

ARTICLE II. REPRESENTATIONS AND WARRANTIES OF THE COMPANY

Except as otherwise specified below, the Company represents and warrants to each Holder as of
the date hereof as follows:

2.01 Organization and Qualification. The Company is a corporation duly incorporated,
validly existing and in good standing under the laws of the State of Delaware and has the requisite
corporate power to own its properties and carry on its business as presently conducted.

2.02 Authorization. This Agreement has been duly and validly executed and delivered
by the Company, and the shares of Common Stock issuable in connection with any conversion of
Preferred Stock in accordance with this Agreement, have been duly authorized by all necessary
corporate action on the part of the Company.

2.03 Validity. This Agreement constitutes the legal, valid and binding obligation of
the Company, enforceable in accordance with its terms, subject to applicable bankruptcy,
reorganization, moratorium, and similar laws affecting creditors’ rights and remedies generally and
subject, as to enforceability, to general principles of equity (regardless of whether enforcement
is sought in a proceeding at law or in equity), and the execution, delivery and performance of this
Agreement by the Company does not and will not conflict with, violate or cause a breach of any
agreement, contract or instrument to which the Company is a party or any judgment, order or decree
to which the Company is subject.

2.04 Securities Laws. The offer, issuance, sale and delivery of Common Stock in
connection with the exercise of Conversion Rights shall be exempt from the registration and
prospectus delivery requirements of the Securities Act of 1933, as amended (collectively, with all
of the rules and regulations promulgated thereunder, the “Securities Act”), and all applicable
state securities laws, and are otherwise in compliance with such laws. Neither the Company, nor
anyone acting on its behalf, has offered or sold or will offer or sell any securities, or has taken
or will take any other action that would subject the transactions contemplated hereby to the
registration or prospectus delivery provisions of the Securities Act.

2.05 Timely Filings. Since May 2, 2010, the Company has timely filed all reports,
schedules, forms, statements and other documents required to be filed by it with the Securities and
Exchange Commission pursuant to the reporting requirements of the Securities Exchange Act of 1934,
as amended.

2.06 Customers. With regard to any customer that accounted for 10% or greater of the
Company’s sales for the year-ended December 31, 2010, the Company has not received any notice,
written or oral, that any such customer plans to discontinue its purchases from the Company during
the year-ending December 31, 2011.

2.07 Litigation. There is no claim, litigation, arbitration, action, suit or
proceeding, administrative, judicial or otherwise, pending or, to the Company’s Knowledge,
threatened against the Company, at law or in equity, before any federal, state, local or foreign
court, regulatory agency, or other governmental authority. The term “Knowledge” means any and all
information that was actually known to David Stoner or Laurie Latham, and any and all additional
information which such individuals should have known after reasonable investigation of the matter
at issue.

 

 - 3 - 

 

ARTICLE III. REPRESENTATIONS AND WARRANTIES OF THE HOLDER

Each Holder severally represents and warrants to the Company with regard to such Holder (and
not as to any other Holder) as of the date hereof as follows:

3.01 Organization and Qualification. Such Holder that is an individual has all
necessary power and authority and legal capacity to execute and deliver this Agreement and perform
such Holder’s obligations hereunder. Such Holder that is a partnership, trust or other entity, is
duly organized and validly existing under the laws of the State of Texas and has the requisite
power to own its properties and carry on its business as presently conducted.

3.02 Authorization. This Agreement has been duly and validly executed and delivered
by such Holder.

3.03 Validity. This Agreement constitutes a legal, valid and binding obligation of
such Holder, enforceable in accordance with its terms, subject to applicable bankruptcy,
reorganization, moratorium, and similar laws affecting creditors’ rights and remedies generally and
subject, as to enforceability, to general principles of equity (regardless of whether enforcement
is sought in a proceeding at law or in equity), and the execution, delivery and performance of this
Agreement by such Holder does not and will not conflict with, violate or cause a breach of any
agreement, contract or instrument to which such Holder is a party or any judgment, order or decree
to which such Holder is subject.

3.04 Investment Representations.

(a) Such Holder is an “accredited investor” within the meaning of Rule 501 of Regulation D
promulgated by the Securities and Exchange Commission, as presently in effect, the meaning of
which is understood by such Holder.

(b) Such Holder is entering this Agreement for such Holder’s own account and not with a
view to, or intention of, distribution of the Company’s Preferred Stock or Common Stock in
violation of the Securities Act, or any applicable state securities laws.

(c) Such Holder is sophisticated in financial matters and each is able to evaluate the
risks and benefits of such Holder’s investment in the Preferred Stock and such Holder’s decision
to enter into this Agreement. Such Holder understands and acknowledges that such investment is
a speculative venture, involves a high degree of risk and is subject to complete risk of loss.

(d) Such Holder is able to bear the economic risk of such Holder’s investment in the
Preferred Stock, or any shares of Common Stock issued in connection with the exercise of any
Conversion Rights, for an indefinite period of time. Such Holder: (i) understands and
acknowledges that any shares of Common Stock to be issued in connection with the exercise of any
Conversion Rights shall not have been registered under the Securities Act, nor under the
securities laws of any state, nor under the laws of any other country and (ii) recognizes that
no public agency has passed upon the accuracy or adequacy of any information provided to the
Holder or the fairness of the terms of such Holder’s investment in the Preferred Stock or this
Agreement.

(e) Such Holder has had an opportunity to ask questions and receive answers concerning the
terms and conditions of this Agreement and has had full access to such other information
concerning the Company as such Holder has requested.

 

 - 4 - 

 

(f) Such Holder has such knowledge and experience in financial and business matters that
such Holder is capable of evaluating the merits and risks of: (i) such Holder’s investment in
the Preferred Stock, including any Common Stock issuable upon the exercise of any Conversion
Rights and (ii) such Holder’s decision to enter into this Agreement.

(g) Such Holder became aware of the offering to enter into this Agreement other than by
means of general advertising or general solicitation.

3.05 Ownership of Shares. Such Holder hereby represents and warrants that such Holder
is the record and beneficial owner of the shares of Preferred Stock as indicated in Exhibit
B attached hereto.

3.06 Independent Action. H.T. Ardinger Jr. and Ardinger Family Partnership, Ltd.
(collectively, the “Ardinger Investors”) and Adkins Family Partnership, Ltd. and RDB Limited
(collectively, the “Adkins/Baker Investors”) severally represent that (a) they have not acted
together for the purpose of acquiring, holding, voting, or disposing of any equity securities of
the Company, (b) they have acted independently in connection with this Agreement and the Company,
and (c) there is no agreement among or between any member of the Ardinger Investors and any member
of the Adkins/Baker Investors to act together with respect to the Company or the Company’s
securities.

ARTICLE IV. COVENANTS

4.01 NASDAQ Application. The Company agrees to use its commercially reasonable
efforts to meeting the listing requirements for the NASDAQ Stock Market. After it meets the
listing requirements for The NASDAQ Stock Market, the Company agrees to use its commercially
reasonable efforts to list its Common Stock on The NASDAQ Stock Market.

4.02 Expenses. The Company hereby agrees to reimburse the Holders promptly upon
receipt of an invoice therefore for all out-of-pocket expenses (including fees and expenses of one
counsel for all the Holders) reasonably incurred by the Holders in connection with this Agreement
and the transactions contemplated hereby; provided that the aggregate amount of such fees and
expenses for which the Holders shall seek reimbursement from the Company shall not exceed $10,000.

4.03 Limitation of Sales of Common Stock. The Holders agree not to sell or otherwise
transfer any of the Series B/Series C Conversion Shares until July 31, 2011. The Holders also
agree to limit any sales or transfers of any of the Series B/Series C Conversion Shares from August
1, 2011 to January 27, 2012 pursuant to Rule 144(e)(1) of the Securities Act as if the Series
B/Series C Conversion Shares were held by an affiliate of the Company even if the Holder is not
actually an affiliate of the Company at such time. Notwithstanding anything to the contrary in this
Section 4.03, any Holder (a) may pledge the Series B/Series C Conversion Shares as collateral to
secure any loan so long as upon foreclosure or other transfer in connection with the pledge of any
Series B/Series C Conversion Shares to the pledgee, such shares of Series B/Series C Conversion
Shares are taken subject to the terms of this Agreement, (b) that is an individual (including the
estate of any individual) may transfer all or any portion of the Series B/Series C Conversion
Shares to family member of such individual subject to the terms of this Agreement, and/or (c) that
is a partnership may transfer any Series B/Series C Conversion Shares to its partners subject to
the terms of this Agreement. Notwithstanding anything to the contrary in this Section 4.03, in the
event of a Change-in-Control (as hereafter defined) of the Company prior to January 27, 2012, the
transfer restrictions in this Section 4.03 shall automatically terminate and be of no further force
and effect immediately upon the effectiveness of such Change-in-Control. For purposes of this
Agreement, the term “Change-in-Control” shall mean (i) the acquisition (in one or more
transactions) of at least 50.01% of the outstanding Common Stock by any unrelated third party
(“Third Party”), (ii) any merger of the Company with or into any Third Party, whether or not the
Company is the surviving entity,
with the effect that the stockholders of the Company immediately prior to the merger do not
own at least 60% of the voting securities of the surviving entity in the merger after giving effect
to the merger, or (iii) any acquisition of all or substantially all of the assets of the Company by
any Third Party.

 

 - 5 - 

 

ARTICLE V. MISCELLANEOUS

5.01 Restrictive Legends. Each certificate of Common Stock issued pursuant to any
conversion of Preferred Stock in connection with this Agreement shall be stamped or otherwise
imprinted with the following legend:

THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE U.S.
SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), OR ANY STATE SECURITIES LAW, AND
MAY NOT BE OFFERED, SOLD, TRANSFERRED OR OTHERWISE DISPOSED OF EXCEPT PURSUANT TO AN
EFFECTIVE REGISTRATION STATEMENT OR PURSUANT TO AN EXEMPTION FROM, OR IN A TRANSACTION NOT
SUBJECT TO, THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT AND APPLICABLE STATE
SECURITIES LAWS.

5.02 Governing Law. This Agreement shall be governed by, and construed in accordance
with, the laws of the State of Texas, without regard to conflict of laws principles.

5.03 Entire Agreement. This Agreement constitutes the entire agreement of the parties
with respect to the subject matter hereof and may not be amended or modified nor any provisions
waived except as set forth in Section 5.05.

5.04 Assignment; No Third Party Beneficiaries. This Agreement and the rights, duties
and obligations hereunder may not be assigned or delegated by any party hereto. This Agreement is
not intended to confer any rights or benefits on any persons other than the parties hereto. If any
shares of the Series E Preferred Stock are transferred during the Temporary Conversion Period, this
Agreement and the rights, duties and obligations hereunder shall continue to apply to such
transferred shares and the new holder of the shares shall execute a joinder to this Agreement and
shall be considered a Holder of Series E Preferred Stock pursuant to this Agreement.

5.05 Amendments and Waivers.

(a) Any provision of this Agreement may be amended or waived if, but only if, such
amendment or waiver is in writing and is signed by the Company and each Holder.

(b) No failure or delay by any party in exercising any right, power or privilege hereunder
will operate as a waiver thereof, nor will any single or partial exercise thereof preclude any
other or further exercise thereof or the exercise of any other right, power or privilege, nor
will any waiving of any right power or privilege operate to waive any other subsequent right,
power or privilege. The rights and remedies herein provided will be cumulative and not exclusive
of any rights or remedies provided by law.

5.06 Counterparts. This Agreement may be executed in two or more counterparts, each
of which shall be deemed an original, but all of which together shall constitute one and the same
instrument.

[Remainder of Page Intentionally Left Blank. Signature Page to Follow.]

 

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IN WITNESS WHEREOF, the Company and each Holder listed have executed this Agreement as of the
day and year first above written.

	 	 	 	 	 
	 	COMPANY:

VIEWCAST.COM, INC

 	 
	 	By:  	/s/ Laurie L. Latham
 	 
	 	 	Name:  	Laurie L. Latham 	 
	 	 	Title:  	Chief Financial Officer 	 

Signature Pages to Preferred Stock Conversion Agreement

 

  

 

	 	 	 	 	 
	 	HOLDERS:

 	 
	 	By:  	/s/ H.T. Ardinger, Jr.
 	 
	 	 	Name:  	H.T. Ardinger, Jr. 	 

Signature Pages to Preferred Stock Conversion Agreement

 

  

 

	 	 	 	 	 
	 	ARDINGER FAMILY PARTNERSHIP, LTD.

 	 
	 	By:  	/s/ H.T. Ardinger, Jr.
 	 
	 	 	Name:  	H.T. Ardinger, Jr. 	 
	 	 	Title:  	General Partner 	 

Signature Pages to Preferred Stock Conversion Agreement

 

  

 

	 	 	 	 	 
	 	ADKINS FAMILY PARTNERSHIP, LTD.

 	 
	 	By:  	/s/ M.D. Adkins
 	 
	 	 	Name:  	M.D. Adkins 	 
	 	 	Title:  	General Partner 	 

Signature Pages to Preferred Stock Conversion Agreement

 

  

 

	 	 	 	 	 
	 	RDB LIMITED,

p/k/a BAKER FAMILY PARTNERSHIP, LTD.

 	 
	 	By:  	/s/ M. D. Adkins
 	 
	 	 	Name:  	M.D. Adkins 	 
	 	 	Title:  	Special Partner 	 

Signature Pages to Preferred Stock Conversion Agreement

 

  

 

EXHIBIT A

NOTICE OF CONVERSION

To: [Holder]

In connection with Section 1.03 of that certain Preferred Stock Exchange Agreement, dated May
4, 2011, by and among ViewCast.com, Inc., a Delaware Corporation (the “Company”) and the holders of
the Company’s Series B Convertible Preferred Stock, par value $0.0001 per share, Series C
Convertible Preferred Stock, par value $0.0001 per share and Series E Convertible Redeemable
Preferred Stock, par value $0.0001 per share (the “Series E Preferred Stock”) listed on the
signature pages thereto, this letter serves as notice that on
 _____, a Securities
Placement occurred, pursuant to which your shares of Series E Preferred Stock of the Company
automatically converted, at the Temporary Conversion Price, into
 _____ 
shares of Common
Stock of the Company.

All capitalized terms not otherwise defined herein shall have the respective meanings set
forth in the Agreement.

	 	 	 	 	 
	 	VIEWCAST.COM, INC.

 	 
	 	By:  	
 	 
	 	 	Name:  	 	 
	 	 	Title:  	 	 
	 
	 	Date:                                              	 
	 

	 	 	 	 	 
	AGREED TO AND ACKNOWLEDGED	 	 
	 
	 	 	 	 
	By:
	 	 	 	 
	 

	 	 	 	 
	 

	 	Name:	 	 
	 

	 	Title:	 	 
	 
	 	 	 	 
	Date:

	 	                                        	 	 

Exhibit A — Notice of Conversion

 

  

 

EXHIBIT B

LIST OF PREFERRED STOCK HOLDERS

	 	 	 	 	 	 	 	 	 
	 	 	Stk	 	 	No. of	 
	 	 	Certif	 	 	Shares	 
	 
	 	 	 	 	 	 	 	 
	Series B Convertible Preferred Stockholders
	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	H.T. Ardinger Jr. 

1990 LakePointe Dr. 

Lewisville, TX 75057

	 	 	#5	 	 	 	400,000	 
	 
	Adkins Family Partnership, Ltd.

c/o Gardere Wynne Sewell LLP 

1601 Elm Street 

Suite 3000 

Dallas, Texas 75201
	 	 	#3	 	 	 	200,000	 
	 
	RDB Limited 

pka Baker Family Partnership, Ltd.

c/o Gardere Wynne Sewell LLP 

1601 Elm Street 

Suite 3000 

Dallas, Texas 75201
	 	 	#4	 	 	 	200,000	 
	 
	 	 	 	 	 	 	 
	 
	Total Series B Convertible Preferred Shares
	 	 	 	 	 	 	800,000	 
	 
	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	Series C Convertible Preferred Stockholder
	 	 	 	 	 	 	 	 
	 
	H.T. Ardinger Jr. 

1990 LakePointe Dr. 

Lewisville, TX 75057

	 	 	 	 	 	 	200,000	 
	 
	 	 	 	 	 	 	 	 
	
Series E Convertible Preferred Stockholder
	 	 	 	 	 	 	 	 
	 
	Ardinger Family Partnership, Ltd.

a Texas limited partnership

1990 LakePointe Dr. 

Lewisville, TX 75057
	 	 	 	 	 	 	80,000	 

Exhibit B — List of Preferred Stock Holders

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