Document:

EX-10.D

EXHIBIT 10.D

VIAD CORP

2007 OMNIBUS INCENTIVE PLAN

NON-QUALIFIED STOCK OPTION AGREEMENT

(NQ)

Viad Corp (Corporation), a Delaware corporation, grants to      (Grantee) the option
(Option) to purchase from the Corporation, pursuant to the 2007 Viad Corp Omnibus Incentive Plan
(Plan), at the price of $    per share (Option Price)      Shares of its Common Stock,
par value $1.50 each (Common Stock) through the exercise of this Option in accordance with the
terms and conditions hereinafter set forth.

1. Option Period and Termination of Employment of Grantee. The period during which
this Option may be exercised (Option Period) is the period beginning on the date hereof and ending
seven (7) years from such date, subject to Section 2 below, and during this period this Option may
be exercised only by the Grantee personally and while a director or an employee of the Corporation
or a subsidiary or division thereof (Affiliate), except that:

(a) If the Grantee ceases to be a director or an employee of the Corporation or any Affiliate
of the Corporation for any reason, excluding death, disability, retirement and termination of
employment for Cause (as defined below), the option rights hereunder (as they exist on the day the
Grantee ceases to be a director or employee) may be exercised only within a period of three (3)
months thereafter, subject to the notice requirements and forfeiture provisions set forth below, or
prior to the expiration of the Option Period, whichever shall occur sooner. If Grantee is an
employee and is terminated for Cause, all the option rights hereunder shall expire immediately upon
the giving to such Grantee of notice of such termination. As used herein, the term “Cause” means
(1) the conviction of a participant for committing a felony under federal law or the law of the
state in which such action occurred, (2) dishonesty in the course of fulfilling a participant’s
employment duties, or (3) willful and deliberate failure on the part of a participant to perform
his employment duties in any material respect, or such other events as will be determined by the
Committee. The Committee will have the sole discretion to determine whether “Cause” exists, and
its determination will be final.

(b) If the Grantee ceases to be a director or an employee of the Corporation or any Affiliate
of the Corporation due to death, or dies within the three month or three year periods referred to
in Sections (a) or (c) of this Section 1, the option rights hereunder (as they exist immediately
prior to the Grantee’s death) may be exercised by the Grantee’s personal representative only during
a period of twelve (12) months thereafter in the case of death and only during a period of three
(3) years thereafter in the case of disability, provided, if the Grantee dies within such
three-year period, any unexercised option held by the Grantee will, notwithstanding the expiration
of such three-year period, continue to be exercisable to the extent to which it was exercisable at
the time of death for a period of twelve (12) months from the date of such death, subject in each
case to the notice requirements set forth below, or prior in each case to the expiration of the
Option Period, whichever shall occur sooner.

(c) If the Grantee ceases to be a director or an employee of the Corporation or any Affiliate
of the Corporation by reason of disability, the option rights hereunder (as they exist on the day
the Grantee ceases to be such director or employee) may be exercised only within a period of three
(3) years thereafter, subject to Section 2(c) below and further subject to the notice requirements
set forth below, or prior to the expiration of the Option Period, whichever shall occur sooner.

(d) If the Grantee ceases to be a director or an employee of the Corporation or any Affiliate
of the Corporation by reason of retirement, the option rights hereunder (as they exist on the day
the Grantee ceases to be such director or employee) may be exercised only within a period of five
(5) years thereafter, subject to Section 2(c) below and further subject to the notice requirements
and non-compete and forfeiture provisions set forth below, or prior to the expiration of the Option
Period, whichever shall occur sooner.

2. Method of Exercise of this Option. This Option may be exercised in the manner
hereinafter prescribed, in whole or in part, at any time or from time to time, during the Option
Period as follows:

(a) 20% of the Shares hereby optioned at any time after one year from the date hereof;

(b) 20% of the Shares hereby optioned at any time two years from the date hereof;

(c) 20% of the Shares hereby optioned at any time three years from the date hereof;

(d) 20% of the Shares hereby optioned at any time four years from the date hereof; and

(e) The balance of the Shares hereby optioned at any time after five years from the date
hereof, provided that 100 Shares, or the total number of Shares remaining unpurchased hereunder, if
less than 100 Shares, is the minimum number which may be purchased hereunder at any one time. This
Option shall not be exercisable prior to the expiration of one year from the date of grant, except
as otherwise specified in the Plan. All purchases hereunder must be completed within the time
periods prescribed herein for the exercise thereof.

(f) Notwithstanding Sections (a), (b), (c), (d) and (e) of this Section 2 if the Grantee
ceases to be a director or an employee of the Corporation by reason of death, disability or
retirement, this Option (to the extent valid and outstanding as of the date such Grantee ceases to
be a director or an employee) if not then exercisable shall become fully exercisable to the full
extent of the original grant; provided, however, that if such date such Grantee ceases to be a
director or an employee is within six months of the date of grant of a particular Stock Option held
by a Grantee who is an officer or director of the Corporation and is subject to Section 16(b) of
the Exchange Act this Option shall not become fully exercisable until six months and one day after
such date of grant.

On or before the expiration of the Option Period specified herein, written notice of the
exercise of this Option with respect to all or a part of the Common Stock hereby optioned may be
mailed or delivered to the Corporation by the Grantee in substantially the form attached hereto or
in such other form as the Corporation may require, properly completed and among other things
stating the number of Shares of Common Stock with respect to which the Option is being exercised,
and specifying the method of payment for such Common Stock. The notice must be mailed or
delivered prior to the expiration of this Option.

Before any stock certificates shall be issued, the entire purchase price of the Common Stock
purchased shall be paid to the Corporation. Certificates, registered in the name of the purchaser
for the Common Stock purchased, will be issued to the purchaser as soon as practicable thereafter.
Failure to pay the purchase price for any Common Stock within the time specified in said notice
shall result in forfeiture of the Grantee’s right to purchase the Common Stock at a later date and
the number of Shares of Common Stock which may thereafter be purchased hereunder shall be reduced
accordingly.

The purchase price may be paid either entirely in cash or in whole or in part with
unrestricted Common Stock already owned by the Grantee. If the Grantee elects to pay the purchase
price entirely in cash, he will be notified of the purchase price by the Corporation. If the
Grantee elects to pay the purchase price either substantially all with Common Stock or partly with
Common Stock and the balance in cash, he will be notified by the Corporation of the fair market
value of the Common Stock on the exercise date and the amount of Common Stock or cash payable.
Within five business days after the exercise date, the Grantee shall deliver to the Corporation
either cash or Common Stock certificates, in negotiable form, at least equal in value to the
purchase price, or that portion thereof to be paid for with Common Stock, together with cash
sufficient to pay the full purchase price. Only full Shares of Common Stock shall be utilized for
payment purposes.

To the extent permissible under applicable tax, securities, and other laws, the Corporation
will permit Grantee to satisfy a tax withholding requirement by surrendering Shares, including
Shares to which Grantee is entitled as a result of the exercise of this Option, in such manner as
the Corporation shall choose in its discretion to satisfy such requirement.

3. Restrictive Covenant, Forfeiture and Repayment Provisions. Unless a Change of
Control (as defined in the Plan) shall have occurred after the date hereof:

(a) Certification. The right to exercise this Option shall be conditional upon certification
by the Grantee at time of exercise that the Grantee has read and understands the restrictive
covenant, forfeiture and repayment provisions set forth in this Section 3, that the Grantee has not
engaged in any misconduct or acts contrary to the Corporation as described below, and that Grantee
has no intent to leave employment with the Corporation or any of its Affiliates for the purpose of
engaging in any activity or providing any services which are contrary to the spirit and intent of
Section 3(b).

(b) Non-Compete. Unless a Change of Control (as defined in the Plan) shall have occurred
after the date hereof:

(i) In order to better protect the goodwill of the Corporation and its Affiliates and to
prevent the disclosure of the Corporation’s or its Affiliates’ trade secrets and confidential
information and thereby help insure the long-term success of the business, the Grantee, without
prior written consent of the Corporation, will not engage in any activity or provide any services,
whether as a director, manager, supervisor, employee, adviser, agent, consultant, owner of more
than five (5) percent of any enterprise or otherwise, for a period of eighteen (18) months
following the date of the Grantee’s termination of employment with the Corporation or any of its
Affiliates, in connection with the manufacture, development, advertising, promotion, design, or
sale of any service or product which is the same as or similar to or competitive with any services
or products of the Corporation or its Affiliates (including both existing services or products as
well as services or products known to the Grantee, as a consequence of the Grantee’s employment
with the Corporation or one of its Affiliates, to be in development):

(1) with respect to which the Grantee’s work has been directly concerned at any time during
the two (2) years preceding termination of employment with the Corporation or one of its
Affiliates, or

(2) with respect to which during that period of time the Grantee, as a consequence of the
Grantee’s job performance and duties, acquired knowledge of trade secrets or other confidential
information of the Corporation or its Affiliates.

(ii) For purposes of the provisions of Section 3(b), it shall be conclusively presumed that
the Grantee has knowledge of information he or she was directly exposed to through actual receipt
or review of memos or documents containing such information, or through actual attendance at
meetings at which such information was discussed or disclosed.

(iii) In addition to any other remedy at law or in equity, including injunctive relief, the
Corporation is authorized to suspend or terminate this Option and any other outstanding stock
option or stock appreciation right held by the Grantee prior to or after termination of employment
if the Grantee engages in any conduct agreed to be avoided pursuant to the provisions of Section
3(b) at any time within the eighteen (18) months following the date of the Grantee’s termination of
employment with the Corporation or any of its Affiliates.

(iv) In addition to any other remedy at law or in equity, including injunctive relief if, at
any time within eighteen (18) months after the date of the Grantee’s termination of employment with
the Corporation or any of its Affiliates, Grantee engages in any conduct agreed to be avoided
pursuant to the provisions of Section 3(b), then any gain (without regard to tax effects) realized
by Grantee from the exercise of this Option, in whole or in part, shall be paid by Grantee to the
Corporation. Grantee consents to the deduction from any amounts the Corporation or any of its
Affiliates owes to Grantee to the extent of the amounts Grantee owes the Corporation hereunder.

(c) Misconduct. Unless a Change of Control shall have occurred after the date hereof:

(i) The Corporation is authorized to suspend or terminate this Option and any other
outstanding stock option or stock appreciation right held by the Grantee prior to or after
termination of employment if the Corporation reasonably determines that during the Grantee’s
employment with the Corporation or any of its Affiliates:

(1) Grantee knowingly participated in misconduct that causes a misstatement of the financial
statements of Viad or any of its Affiliates or misconduct which represents a material violation of
any code of ethics of the Corporation applicable to the Grantee or of the Always Honest compliance
program or similar program of the Corporation; or

(2) Grantee was aware of and failed to report, as required by any code of ethics of the
Corporation applicable to the Grantee or by the Always Honest compliance program or similar program
of the Corporation, misconduct that causes a misstatement of the financial statements of Viad or
any of its Affiliates or misconduct which represents a material knowing violation of any code of
ethics of the Corporation applicable to the Grantee or of the Always Honest compliance program or
similar program of the Corporation.

(ii) If, at any time after the Grantee exercises this Option in whole or in part, the
Corporation reasonably determines that the provisions of Section 3(c) applies to the Grantee, then
any gain (without regard to tax effects) realized by the Grantee from such exercise shall be paid
by Grantee to the Corporation. The Grantee consents to the deduction from any amounts the
Corporation or any of its Affiliates owes to the Grantee to the extent of the amounts the Grantee
owes the Corporation under this Section 3.

(d) Acts Contrary to Corporation. Unless a Change of Control shall have occurred after the
date hereof:

(i) The Corporation is authorized to suspend or terminate this Option and any other
outstanding stock option or stock appreciation right held by the Grantee prior to or after
termination of employment if the Corporation reasonably determines that Grantee has acted
significantly contrary to the best interests of the Corporation, including, but not limited to, any
direct or indirect intentional disparagement of the Corporation.

(ii) If, at any time within two (2) years after the Grantee exercises this Option in whole or
in part, the Corporation reasonably determines that Grantee has acted significantly contrary to the
best interests of the Corporation, including, but not limited to, any direct or indirect
intentional disparagement of the Corporation, then any gain (without regard to tax effects)
realized by the Grantee from such exercise shall be paid by Grantee to the Corporation. The
Grantee consents to the deduction from any amounts the Corporation or any of its Affiliates owes to
the Grantee to the extent of the amounts the Grantee owes the Corporation under this Section 3.

(e) The Corporation’s reasonable determination required under Sections 3(c)(i) and (ii) and
3(d)(i) and (ii) shall be made by the Human Resources Committee of the Corporation’s Board of
Directors, in the case of executive officers of the Corporation, and by the Chief Executive Officer
and Corporate Compliance Officer of the Corporation, in the case of all other officers and
employees.

4. Non-Transferability of this Option. This Option may not be assigned, encumbered or
transferred, in whole or in part, except by the Grantee’s will or in accordance with the applicable
laws of descent and distribution or as otherwise provided or permitted under the Plan, except that
a Grantee holding a Non-Qualified Stock Option may designate as the transferee of any such Option
any member of such Grantee’s “Immediate Family"(as defined in Rule 16a, as promulgated by the
Commission under the Exchange Act) or to a trust whose beneficiaries are members of such Grantee’s
Immediate Family, without payment of consideration, to have the power to exercise such Option, and
be subject to all the conditions of such Option prior to such designation, such power to exercise
to become effective only in the event that such optionee shall die prior to exercising such Option.

5. Adjustments for Changes in Capitalization of Corporation. The Common Stock covered
by this Option is, at the option of the Corporation, either authorized but unissued or reacquired
Common Stock. In the event of any merger, reorganization, consolidation, recapitalization, stock
dividend, stock split, extraordinary distribution with respect to the Common Stock or other change
in corporate structure affecting the Common Stock during the Option Period, the number of Shares of
Common Stock which may thereafter be purchased pursuant to this Option and the purchase price per
share, shall be appropriately adjusted, or other appropriate substitutions shall be made, and the
determination of the Board of Directors of the Corporation, or the Human Resources Committee of the
Board of Directors, as the case may be, as to any such adjustments shall be final, conclusive and
binding upon the Grantee.

6. Effect of Change in Control. (a) In the event of a Change in Control (as defined
in the Plan), this Option (to the extent outstanding as of the date such Change in Control is
determined to have occurred) if not then exercisable and vested shall become fully exercisable and
vested to the full extent of the original grant.

(b) Notwithstanding any other provision of the Plan, during the 60-day period from and after a
Change in Control (the “Exercise Period”), the Grantee shall have the right, whether or not this
Option is fully exercisable and in lieu of the payment of the exercise price for the Shares of
Common Stock being purchased under the Option and by giving notice to the Corporation, to elect
(within the Exercise Period) to surrender all or part of the Option to the Corporation and to
receive cash, within 30 days of such notice, in an amount equal to the amount by which the Change
in Control Price (as defined in the Plan) per share of Common Stock on the date of such election
shall exceed the exercise price per share of Common Stock under the Option (the “Spread”)
multiplied by the number of Shares of Common Stock granted under the Option as to which the right
granted hereunder shall have been exercised; provided, however, that if the Change in Control is
within six months of the date of grant of a particular Option held by a Grantee who is an officer
or director of the Corporation and is subject to Section 16(b) of the Securities Exchange Act of
1934 no such election shall be made by such Grantee with respect to such Option prior to six months
from the date of grant. Notwithstanding any other provision hereof, if the end of such 60-day
period from and after a Change in Control is within six months of the date of grant of an Option
held by a Grantee who is an officer or director of the Corporation and is subject to Section 16(b),
such Option shall be canceled in exchange for a cash payment to the Grantee, effected on the day
which is six months and one day after the date of grant of such Option, equal to the Spread
multiplied by the number of Shares of Common Stock granted under the Option.

7. Plan and Plan Interpretations as Controlling. This Option and the terms and
conditions herein set forth are subject in all respects to the terms and conditions of the Plan,
which are controlling. The Plan provides that the Board may amend the Plan, and that the Committee
may interpret it and establish regulations for the administration thereof; provided that no such
amendment or regulation shall impair the rights of any Grantee under an Option without the
Grantee’s consent, except an amendment for purposes of compliance with the federal securities laws.
The Grantee, by acceptance of this Option, agrees to be bound by said Plan and such Board and
Committee actions.

8. Termination of the Plan; No Right to Future Grants. By entering into this Option
Agreement, the Grantee acknowledges: (a) that the Plan is discretionary in nature and may be
suspended or terminated by the Corporation at any time; (b) that each grant of an Option is a
one-time benefit which does not create any contractual or other right to receive future grants of
Options, or benefits in lieu of Options; (c) that all determinations with respect to any such
future grants, including, but not limited to, the times when the Option shall be granted, the
number of Shares subject to each Option, the Option price, and the time or times when each Option
shall be exercisable, will be at the sole discretion of the Corporation; (d) that the Grantee’s
participation in the Plan shall not create a right to further employment with the Grantee’s
employer and shall not interfere with the ability of the Grantee’s employer to terminate the
Grantee’s employment relationship at any time with or without cause; (e) that the Grantee’s
participation in the Plan is voluntary; (f) that the value of the Options is an extraordinary item
of compensation which is outside the scope of the Grantee’s employment contract, if any; (g) that
the Option is not part of normal and expected compensation for purposes of calculating any
severance, resignation, bonuses, pension or retirement benefits or similar payments; (h) that the
right to purchase Common Stock ceases upon termination of employment for any reason except as may
otherwise be explicitly provided in the Plan or this Option Agreement; (i) that the future value of
the Shares is unknown and cannot be predicted with certainty; (j) that if the underlying Shares do
not increase in value, the Option will have no value; and (k) the foregoing terms and conditions
apply in full with respect to any prior Option grants to Grantee.

9. Governing Law. This agreement is governed by and is to be construed and enforced
in accordance with the laws of Arizona.

This Option may not be exercised whenever such exercise or the issuance of any of the optioned
Shares would be contrary to law or the regulations of any governmental authority having
jurisdiction.

IN WITNESS WHEREOF, VIAD CORP has caused this Option to be duly executed in its name.

Dated:      , 200     

VIAD CORP

     

	 	 	 
	ATTEST:

	 	By: PAUL B. DYKSTRA

President and Chief Executive Officer

	 	 	     

Secretary or Assistant Secretary

This Non-Qualified Stock Agreement shall be effective only upon execution by the Grantee and
delivery to and receipt by the Corporation.

ACCEPTED AND AGREED:

     

GranteeEX-10.E

EXHIBIT 10.E

VIAD CORP

2007 OMNIBUS INCENTIVE PLAN

PERFORMANCE UNIT AGREEMENT

Performance Units are hereby awarded by Viad Corp (Corporation), a Delaware corporation,
effective      , 200     , to      (Employee) in accordance with the following terms and
conditions:

1. Award. The Corporation hereby awards the Employee      Performance Units
pursuant to the 2007 Viad Corp Omnibus Incentive Plan (Plan), subject to the terms, conditions,
and restrictions of such Plan and as hereinafter set forth.

2. Restrictions on Transfer and Performance Period. The Performance Units may not be
assigned, transferred, pledged, or otherwise encumbered by the Employee, except in the event of the
Participant’s death, by will or the laws of descent and distribution.

The Performance Period for the Units is for a three-year period beginning January 1, 200     and
ending December 31, 20     .

The Board of Directors (Board) shall have the authority, in its discretion, to truncate the
Performance Period prior to the expiration of the Performance Period with respect thereto, whenever
the Board may determine that such action is appropriate by reason of change in applicable tax or
other law, or other change in circumstances.

3. Restrictive Covenants. Unless a Change of Control (as defined in the Plan) shall
have occurred after the date hereof, in order to better protect the goodwill of the Corporation and
its Affiliates and to prevent the disclosure of the Corporation’s or its Affiliates’ trade secrets
and confidential information and thereby help insure the long-term success of the business,
Employee, without prior written consent of the Corporation, will not engage in certain conduct as
outlined in this paragraph 3:

(a) Non-Competition. During Employee’s employment with the Corporation or any of its
Affiliates, and for a period of eighteen (18) months following termination of Employee’s employment
with the Corporation or any of its Affiliates, Employee will not engage in any activity or provide
any services, whether as a director, manager, supervisor, employee, adviser, agent, consultant,
owner of more than five (5) percent of any enterprise or otherwise, in connection with the
manufacture, development, advertising, promotion, design, or sale of any service or product which
is the same as or similar to or competitive with any services or products of the Corporation or its
Affiliates (including both existing services or products as well as services or products known to
the Employee, as a consequence of Employee’s employment with the Corporation or one of its
Affiliates, to be in development):

(i) with respect to which Employee’s work has been directly concerned at any time during the
two (2) years preceding termination of employment with the Corporation or one of its Affiliates, or

(ii) with respect to which during that period of time Employee, as a consequence of Employee’s
job performance and duties, acquired knowledge of trade secrets or other confidential information
of the Corporation or its Affiliates. For purposes of the provisions of paragraph 3(a), it shall
be conclusively presumed that Employee has knowledge of information he or she was directly exposed
to through actual receipt or review of memos or documents containing such information, or through
actual attendance at meetings at which such information was discussed or disclosed.

(b) Non-Solicitation of Customers. During Employee’s employment with the Corporation or any
of its affiliates, and for a period of eighteen (18) months following termination of Employee’s
employment with the Corporation, Employee will not on behalf of any Competitor, solicit business
from any Client of the Corporation that Employee serviced during Employee’s employment with the
Corporation (the “Restricted Clients”). “Client” means any individual, person, business or entity
that has consumed, obtained, retained and/or purchased any services or products offered or sold by
the Corporation or any of its Affiliates during Employee’s employment, and any individual, person,
business or entity or that has been solicited by Employee to consume, obtain, retain or purchase
the services or products offered or sold by the Corporation or any of its affiliates. “Competitor”
means any person or organization engaged (or about to become engaged) in research, development,
marketing, selling, or servicing with respect to any product or service which is the same as,
similar to, or competes with any product, process or service of the Corporation or its Affiliates
(including both existing services or products as well as services or products known to the
Employee, as a consequence of Employee’s employment with the Corporation or one of its Affiliates,
to be in development).

(c) Non-Solicitation of Employees. During Employee’s employment with the Corporation and for
eighteen (18) months immediately following termination of such employment for any reason, Employee
will not, on behalf of himself or herself, or on behalf of any other person, firm, corporation, or
entity, directly or indirectly (a) solicit for employment, or otherwise seek to employ, retain,
divert or take away any of the agents, representatives or employees of the Corporation with whom
Employee had contact or about whom Employee had access to information in the course of Employee’s
employment with the Corporation, (b) or in any other way assist or facilitate any such employment,
solicitation or retention effort.

(d) Remedies and Governing Law

(i) Injunctive Relief, Damages and Forfeiture. Employee understands and agrees that the
Corporation’s remedy for violation of the restrictions contained in paragraphs 3(a), 3(b) and/or
3(c) above is not limited to a requirement that Employee repay any awards granted to Employee under
the Plan. Rather, in the event Employee breaches the terms of the restrictive covenants contained
in paragraphs 3(a), 3(b) and/or 3(c) above, the Corporation will be entitled to seek and obtain any
or all of the following remedies against Employee:

(1) Injunctive Relief. In the event that Employee breaches, or the Corporation reasonably
believes that Employee is about to breach, any of the covenants of paragraphs 3(a), 3(b) and/or
3(c) above, Employee recognizes that the Corporation will suffer immediate and irreparable harm and
that money damages alone will not be adequate to compensate the Corporation or its Affiliates.
Accordingly, Employee agrees that the Corporation will be entitled to temporary, preliminary and/or
permanent injunctive relief enforcing the terms of paragraphs 3(a), 3(b) and/or 3(c) above.

(2) Damages. In the event that Employee breaches any of the covenants of paragraphs 3(a),
3(b) and/or 3(c) above, Employee agrees that the Corporation will be entitled to compensatory
damages in an amount necessary to compensate the Corporation for any harm that is not adequately
redressed or prevented by injunctive relief.

(3) Forfeiture and Repayment. In the event Employee breaches any of the covenants of
paragraphs 3(a), 3(b) and/or 3(c) above, Employee agrees and understands that the Corporation may
require Employee to repay certain awards that have been granted under the Plan, as is more fully
set forth in paragraph 4 below.

(ii) Governing Law. The restrictions set forth in paragraphs 3(a), 3(b) and/or 3(c) will be
governed by, construed, interpreted, and their validity determined, under the law of the State of
Delaware.

4. Forfeiture and Repayment Provisions.

(a) Termination of Employment. Except as provided in this paragraph 4(a) and in
paragraph 5 below or as otherwise may be determined by the Board, if the Employee ceases to be an
Employee of the Corporation or any of its Affiliates (as defined in the Plan) for any reason prior
to the completion of the Performance Period, all Performance Units shall upon such termination of
employment be forfeited and returned to the Corporation. Except as otherwise specifically
determined by the Human Resources Committee in its absolute discretion on a case by case basis, if
the Employee is terminated by the Corporation or any of its Affiliates for any reason prior to the
completion of the Performance Period (other than for Cause, as defined below, or for failure to
meet performance expectations, as determined by the Chief Executive Officer of the Corporation), or
if the Employee ceases to be an employee of the Corporation or any of its Affiliates by reason of
death or total or partial disability prior to the completion of the Performance Period, full
ownership of the earned Performance Units will occur to the extent not previously earned at the end
of the Performance Period. As used herein, the term “Cause” means (1) the conviction of a
participant for committing a felony under federal law or the law of the state in which such action
occurred, (2) dishonesty in the course of fulfilling a participant’s employment duties or (3)
willful and deliberate failure on the part of a participant to perform his employment duties in any
material respect, or such other events as will be determined by the Committee. The Committee will
have the sole discretion to determine whether “Cause” exists, and its determination will be final.

If the Employee ceases to be an employee of the Corporation or any of its Affiliates by reason of
normal or early retirement, full ownership of the earned Performance Units will occur at the end of
the Performance Period, in each case on a pro rata basis, calculated based on the percentage of
time such Employee was employed by the Corporation or any of its Affiliates from the beginning of
the Performance Period through the date the Employee ceases to be an employee of the Corporation or
any of its Affiliates; provided, however, that full ownership of the earned Performance Units
(versus pro rata ownership) will occur at the end of such Performance Period if the Employee has
reached age 60 at the time of retirement and such retirement is at least 18 months subsequent to
the date of grant of the Award.

(b) Violations of Paragraph 3(a), 3(b) and/or 3(c).

(i) In addition to any other remedy, at law or in equity, all Performance Units subject to the
restrictions imposed by paragraph 2 above shall be forfeited and returned to the Corporation, if
Employee engages in any conduct agreed to be avoided pursuant to the provisions of paragraph 3(a),
3(b) and/or 3(c) at any time within eighteen (18) months following the date of Employee’s
termination of employment with the Corporation or any of its Affiliates.

(ii) In addition to any other remedy, at law or in equity, if, at any time within eighteen
(18) months following the date of Employee’s termination of employment with the Corporation or any
of its Affiliates, Employee engages in any conduct agreed to be avoided pursuant to the provisions
of paragraph 3(a), 3(b) and/or 3(c), then all payments (without regard to tax effects) received
directly or indirectly by Employee with respect to all Performance Units which are earned during
the two (2) year period prior to Employee’s termination from employment shall be returned by
Employee to the Corporation. Employee consents to the deduction from any amounts the Corporation
or any of its Affiliates owes to Employee to the extent of the amounts Employee owes the
Corporation hereunder.

(c) Misconduct. Unless a Change of Control shall have occurred after the date hereof:

(i) All payments (without regard to tax effects) received directly or indirectly by Employee
with respect to the Performance Units shall be returned by Employee to the Corporation, if the
Corporation reasonably determines that during Employee’s employment with the Corporation or any of
its Affiliates:

(1) Employee knowingly participated in misconduct that causes a misstatement of the financial
statements of Viad or any of its Affiliates or misconduct which represents a material violation of
any code of ethics of the Corporation applicable to Employee or of the Always Honest compliance
program or similar program of the Corporation; or

(2) Employee was aware of and failed to report, as required by any code of ethics of the
Corporation applicable to Employee or by the Always Honest compliance program or similar program of
the Corporation, misconduct that causes a misstatement of the financial statements of Viad or any
of its Affiliates or misconduct which represents a material knowing violation of any code of ethics
of the Corporation applicable to Employee or of the Always Honest compliance program or similar
program of the Corporation.

(ii) Employee consents to the deduction from any amounts the Corporation or any of its
Affiliates owes to Employee to the extent of the amounts Employee owes the Corporation under this
paragraph 4(c).

(d) Acts Contrary to Corporation. Unless a Change of Control shall have occurred
after the date hereof, if the Corporation reasonably determines that at any time within two (2)
years after the lapse of the Performance Period Employee has acted significantly contrary to the
best interests of the Corporation, including, but not limited to, any direct or indirect
intentional disparagement of the Corporation, then all payments (without regard to tax effects)
received directly or indirectly by Employee with respect to Performance Units during the two (2)
year period prior to the Corporation’s determination shall be paid by Employee to the Corporation.
Employee consents to the deduction from any amounts the Corporation or any of its Affiliates owes
to Employee to the extent of the amounts Employee owes the Corporation under this paragraph 4(d).

(e) The Corporation’s reasonable determination required under Sections 4(c)(i) and 4(d) shall
be made by the Human Resources Committee of the Corporation’s Board of Directors, in the case of
executive officers of the Corporation, and by the Chief Executive Officer and Corporate Compliance
Officer of the Corporation, in the case of all other officers and employees.

5. Effect of Change in Control. In the event of a Change in Control (as defined in
the Plan), all Performance Units shall be paid as if each of the predefined targets for such
Performance Units was achieved at the 100% level, with such payment prorated for the period of time
from the grant date of such Performance Units to the date of the Change of Control.

6. Plan and Plan Interpretations as Controlling. The Performance Units hereby
awarded and the terms and conditions herein set forth are subject in all respects to the terms and
conditions of the Plan, which are controlling. The Plan provides that the Human Resources Committee
of the Corporation’s Board of Directors may from time to time make changes therein, interpret it
and establish regulations for the administration thereof. The Employee, by acceptance of this
Agreement, agrees to be bound by said Plan and such Committee actions.

7. Compliance with or exemption from Code Section 409A. Notwithstanding any other
term of this Plan to the contrary, the Plan is intended to satisfy or otherwise be exempt from the
requirements of Section 409A. To the extent that any payment pursuant to this Plan is or becomes
subject to Section 409A of the Internal Revenue Code it shall be paid in accordance with the
requirements of Section 409A and no deferral or acceleration of payment inconsistent with Section
409A shall be permitted. Any payment subject to Section 409A due to a separation from service shall
be delayed for a six month period if payable to a “Key Employee” (as defined below). Payments made
upon lapse of a substantial risk of forfeiture herein shall be made within the two and one-half
month period following the taxable year of the Corporation in which the amount was no longer
subject to a substantial risk of forfeiture and an Employee shall have no ability to designate the
taxable year of payment. Payments made due to a Change in Control shall be made within 30 days of
the Change in Control and the Employee shall have no discretion to designate the taxable year of
receipt. To the extent that any provision of this Plan fails to satisfy the requirements of, or be
exempt from Section 409A, the provision shall be automatically modified in a manner that, in the
good faith opinion of the Corporation, brings the provision into compliance with Section 409A while
preserving as closely as possible the original intent of the Plan. “Key Employee” means an
Executive considered a key employee for the 12-month period commencing on April 1st of the year
following the 12-month period ending on December 31st of the preceding year during which the
Executive met the requirements of Internal Revenue Code Section 416 as applied under Section 409A

IN WITNESS WHEREOF, the parties have caused this Performance Unit Plan Agreement to be duly
executed.

	 	 	 	 	 
	Dated: ___________, 200_	 	VIAD CORP
	
 
	 	By:
	 	

	
 
	 	 	 	 
	
 
	 	 	 	PAUL B. DYKSTRA

President and Chief Executive Officer

ATTEST:

Vice President — General Counsel

or Assistant Secretary

This Performance Unit Plan Agreement shall be effective only upon execution by Employee and
delivery to and receipt by the Corporation.

ACCEPTED:

Employee

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00137-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00137-of-00352.parquet"}]]