Document:

Exhibit 10.31

                              EMPLOYMENT AGREEMENT
                              --------------------

         THIS EMPLOYMENT AGREEMENT ("Agreement") is made and entered into as of
the 10th day of June, 2003 by and between 21ST CENTURY HOLDING COMPANY, a
Florida corporation with its principal office at 4161 N.W. 5th Street,
Plantation, Florida 33317 (the "Company"), and RICHARD A. WIDDICOMBE, whose
residence address is 4924 NW 85 Road, Coral Springs, Florida 33067 (the
"Executive").

                                    Recitals
                                    --------

         1. The Executive is currently the Chief Executive Officer ("CEO") of
the Company

         2. The Executive possesses intimate knowledge of the business and
affairs of the Company, its policies, methods and personnel.

         3. The Board of Directors (the "Board") of the Company recognizes that
the Executive's contribution, as CEO of the Company, to the growth and success
of the Company has been and will be substantial and desires to assure the
Company of the Executive's present and continued employment in an executive
capacity and to compensate him therefor.

         4. The Board has determined that this Agreement will reinforce and
encourage the Executive's continued attention and dedication to the Company.

         5. The Executive is willing to make his services available to the
Company on the terms and conditions hereinafter set forth.

                                    Agreement
                                    ---------

         NOW, THEREFORE, in consideration of the premises and mutual covenants
set forth herein, the parties hereby agree as follows:

         1. Employment.
         --------------

                  1.1 Employment and Term. The Company shall continue to employ
the Executive and the Executive shall continue to serve the Company, on the
terms and conditions set forth herein, for the period (the "Term") effective as
of June 10, 2003 (the "Commencement Date") and expiring on the second
anniversary of the Commencement Date, unless sooner terminated as hereinafter
set forth; provided, however, that the Term of this Agreement shall
automatically be extended so that at all times, the balance of the Term shall
not be less than two years.

                  1.2 Duties of Executive. The Executive shall serve as CEO and
shall perform the duties of an executive commensurate with such position, shall
diligently perform all services as may be reasonably designated by the Board and
shall exercise such power and authority as is necessary and customary to the
performance of such duties and services. The Executive shall devote such time as
he deems necessary to the business and affairs of the Company.
<PAGE>

         2. Compensation.
         ----------------

                  2.1 Base Salary. During the Term, the Executive shall receive
a base salary at the annual rate of $137,800.00, subject to adjustment by the
Company's Compensation Committee (the "Base Salary"). The Base Salary shall be
payable in substantially equal installments consistent with the Company's normal
payroll schedule, subject to applicable withholding and other taxes.

                  2.2 Additional Cash Compensation. Executive shall also be
entitled to receive such increments in base salary and performance or merit
bonuses (collectively, "Bonus") as shall be determined from time to time during
the term by the Board.

         3. Expense Reimbursement and Other Benefits.
         --------------------------------------------

                  3.1 Expense Reimbursement. During the Term, the Company, upon
the submission of supporting documentation by the Executive, and in accordance
with Company policies for its executives, shall reimburse the Executive for all
expenses actually paid or incurred by the Executive in the course of and
pursuant to the business of the Company, including expenses for travel and
entertainment.

                  3.2 Other Benefits. The Company shall obtain or shall continue
in force comprehensive major medical and hospitalization insurance coverages,
including dental coverages, either group or individual, for the Executive and
his dependents, and shall obtain or shall continue in force life insurance for
the Executive (collectively, the "Policies"), which Policies the Company shall
keep in effect at its sole expense throughout the Term. The Policies to be
provided by the Company shall be on terms as determined by the Board. Within 30
days following any termination of this Agreement, at the Executive's option, the
Company shall assign to the executive all insurance policies on the life of the
Executive then owned by the Company in consideration of the payment by the
Executive of the cash surrender value, if any, and the Executive's agreement to
assume the Company liability to pay any premiums accruing thereon after the date
of such termination.

                  3.3 Working Facilities. The Company shall furnish the
Executive with an office, a secretary and such other facilities and services
suitable to his position and adequate for the performance of his duties
hereunder.

                  3.4 Automobile Allowance. Throughout the Term of this
Agreement, the Company will pay Executive an automobile allowance in the amount
of $600 per month. Such automobile allowance shall be for no more than one
automobile and shall include all expenses related thereto, including, without
limitation, lease expenses, maintenance and insurance.

                  3.5 Vacation. Executive shall be entitled to reasonable
vacations during each year of the Term, the time and duration thereof to be
determined by mutual agreement between Executive and the Company.

                                       2
<PAGE>

         4. Termination.
         ---------------

                  4.1 Termination for Cause. Notwithstanding anything contained
in this Agreement to the contrary, this Agreement may be terminated by the
Company for Cause. As used in this Agreement "Cause" shall only mean (i) subject
to the following sentences, any action or omission of the Executive which
constitutes a willful and material breach of this Agreement which is not cured
or as to which diligent attempts to cure have not commenced within 20 business
days after receipt by Executive of notice of same, (ii) fraud, embezzlement or
misappropriation as against the Company, or (iii) the conviction (from which no
appeal can be taken) of Executive for any criminal act which is a felony. Upon
any determination by the Company's Board of Directors that Cause exists under
clause (i) of the preceding sentence, the Company shall cause a special meeting
of the Board to be called and held at a time mutually convenient to the Board
and Executive, but in no event later than 10 business days after Executive's
receipt of the notice contemplated by clause (i). Executive shall have the right
to appear before such special meeting of the Board with legal counsel of his
choosing to refute any determination of Cause specified in such notice, and any
termination of Executive's employment by reason of such Cause determination
shall not be effective until Executive is afforded such opportunity to appear.
Any termination for Cause pursuant to clause (ii) or (iii) of this Paragraph 4.1
shall be made in writing to Executive, which notice shall set forth in detail
all acts or omissions upon which the Company is relying for such termination.
Upon any termination pursuant to this Paragraph 4.1, the Company shall pay to
the Executive any unpaid Base Salary accrued through the effective date of
termination specified in such notice. In addition, the Company shall pay any
benefits, if any, owed to Executive under any plan provided for Executive under
Paragraph 3 hereof in accordance with the terms of such plan as in effect on the
date of termination of employment under this Paragraph 4.1. Except as provided
above, the Company shall have no further liability hereunder (other than for
reimbursement for reasonable business expenses incurred prior to the date of
termination, subject, however to the provisions of Paragraph 3.1 hereof).

                  4.2 Disability. Notwithstanding anything to the contrary
contained in this Agreement if, during the term hereof the Executive suffers a
disability (as defined below) the Company shall, subject to the provisions of
Paragraph 4.3 hereof continue to pay Executive the compensation provided in
Paragraphs 2.1 and 2.2 hereof during the period of his disability; provided,
however, that, in the event Executive is disabled for a period of more than 180
days in any 12 month period (the "Disability Period"), the Company may, at its
election, by a vote of 75% of the members of the Board within 90 days from the
end of the Disability Period, terminate this agreement. In the event of such
termination, (a) payment of the Executive's Base Salary at the rate prevailing
on the date of termination of the Executive and fringe benefits (to the extent
permissible by applicable law) shall be continued for a period of 24 months
after such termination and (b) Executive shall receive a bonus, payable in two
annual installments, equal to twice the amount of bonus paid to the Executive
during the 12 months preceding the date of termination of the Executive. As used
in this Agreement, the term "disability" shall mean the complete inability of
Executive to perform his duties under this Agreement as determined by an
independent physician selected with the approval of the Company and the
Executive. Except as provided above, the Company shall have no further liability
hereunder (other than for reimbursement for reasonable business expenses
incurred prior to the date of termination subject, however, to the provisions of
Paragraph 3.1 hereof).

                  4.3 Death. In the event of the death of Executive during the
Term of this Agreement, the Company shall pay to Executive's legal
representative, any unpaid Base Salary accrued through the date of his death, as
well as a lump sum payment equal to (a) 24 months' Base Salary at the rate

                                       3
<PAGE>

prevailing on the date of the death of the Executive and (b) a bonus in an
amount equal to twice the amount of bonus paid in the 12 months preceding the
date of death of the Executive. Except as provided above, the Company shall have
no further liability hereunder (other than for reimbursement for reasonable
business expenses incurred prior to the date of the Executive's death, subject,
however to the provisions of Paragraph 3.1 hereof).

         5. Full Settlement. The Company's obligation to make the payments
provided for in this Agreement and otherwise to perform its obligations
hereunder shall not be affected by any set-off, counterclaim, recoupment,
defense or other claim, right or action which the Company may have against the
Executive or others. In no event shall the Executive be obligated to seek other
employment or take any other action by way of mitigation of the amounts payable
to the Executive under any of the provisions of this Agreement.

         6. Change of Control.
         ---------------------

                  (a) For the purposes of this Agreement, a "Change of Control"
shall be deemed to have taken place if: (i) any person, including a "group" as
defined in Section 13(d)(3) of the Securities Exchange Act of 1934, as amended,
becomes the owner or beneficial owner of Company securities, after the date of
this Agreement, having 50% or more of the combined voting power of the then
outstanding securities of the Company that may be cast for the election of
directors of the Company (other than as a result of an issuance of securities
initiated by the Company, or open market purchases approved by the Board, as
long as the majority of the Board approving the purchases is the majority at the
time the purchases are made), or (ii) the persons who were directors of the
Company before such transactions shall cease to constitute a majority of the
Board, or any successor to the Company, as the direct or indirect result of or
in connection with, any cash tender or exchange offer, merger or other business
combination, sale of assets or contested election, or any combination of the
foregoing transactions.

                  (b) The Company and Executive hereby agree that, if Executive
is affiliated with the Company on the date on which a Change of Control occurs
(the "Change of Control Date"), the Company (or, if Executive is affiliated with
a subsidiary, the subsidiary) will continue to retain Executive and Executive
will remain affiliated with the Company (or subsidiary), for the period
commencing on the Change of Control Date and ending on the second anniversary of
such date, to exercise such authority and perform such executive duties as are
commensurate with the authority being exercised and duties being performed by
the Executive immediately prior to the Change of Control Date. If after a Change
of Control Executive is requested and, in his sole and absolute discretion,
consents to change his principal business location, the Company will reimburse
the Executive for his reasonable relocation expenses, including without
limitation, moving expenses, temporary living and travel expenses for a
reasonable time while arranging to move his residence to the changed location,
closing costs, if any, associated with the sale of his existing residence and
the purchase of a replacement residence at the changed location, plus an
additional amount representing a gross-up of any state or federal taxes payable
by Executive as a result of any such reimbursements. If the Executive shall not
consent to change his business location, the Executive may continue to provide
the services required of him hereunder from his then residence and/or business
address, and the Company shall continue to maintain an office for Executive at
that location commensurate with the Company's office prior to the Change of
Control Date.

                                       4
<PAGE>

                  (c) During the remaining term hereof after the Change of
Control Date, the Company (or subsidiary) will (i) continue to pay Executive a
salary at not less than the level applicable to Executive on the Change of
Control Date, (ii) pay Executive bonuses in amounts not less in amount than
those paid during the 12 month period preceding the Change of Control Date, and
(iii) continue employee benefit programs as to Executive at levels in effect on
the Change of Control Date (but subject to such reductions as may be required to
maintain such plans in compliance with applicable federal law regulating
employee benefit programs).

                  (d) If during the remaining term hereof after the Change of
Control Date (i) Executive's employment is terminated by the Company (or
subsidiary), or (ii) there shall have occurred a material reduction in
Executive's compensation and Executive voluntarily terminates his relationship
with the Company within 60 days of any such occurrence, or the last in a series
of occurrences, then Executive shall be entitled to receive, subject to the
provisions of subparagraphs (e) and (f) below, a lump sum payment equal to 299%
of Executive's "base period income" as determined under (e) below. Such amount
will be paid to Executive within 15 business days after his termination of
affiliation with the Company.

                  (e) The Executive's "base period income" shall be his Base
Salary and Bonuses paid or payable to him during or with respect to the 12 month
period preceding the date of his termination of affiliation. If Executive has
not been affiliated for 12 months at the time of his termination of affiliation,
his "base period income" shall be his annualized base salary at the rate then in
effect and any annual incentive Bonus paid to Executive prior to the date of his
termination of affiliation or payable to Executive with respect to his period of
affiliation.

                  (f) The amounts payable to Executive under any other
compensation arrangement maintained by the Company (or a subsidiary) which
became payable after payment of the lump sum provided for in (d), upon or as a
result of the exercise by Executive of rights which are contingent on a Change
of Control (and would be considered a "parachute payment" under Internal Revenue
Code Section 280G and regulations thereunder), shall be increased by an
additional amount representing a gross-up of any federal income tax liability
arising from an excess parachute payment or otherwise. If Executive has not been
affiliated with the Company (or a subsidiary of the Company) during one or more
calendar years immediately preceding the Change of Control Date, this paragraph
(f) shall not apply.

                  (g) In the event of a proposed Change in Control, the Company
will allow Executive to participate in all meetings and negotiations related
thereto.

         7. Restrictive Covenants.
         -------------------------

                  7.1 Non-Competition. During the Term and for a period of one
year following the termination (other than without Cause, as defined in
Paragraph 4.1) of the Executive's employment by the Company, Executive shall
not, directly or indirectly engage in or have any interest in, directly or
indirectly, any sole proprietorship, partnership, corporation, business or any
other person or entity (whether as an employee, officer, director, partner,
agent, security holder, creditor, consultant or otherwise) that, directly or
indirectly, engages primarily in the development, marketing, distribution,
underwriting or sale of products and services competitive with the Company's
and/or any subsidiary's products and services in any and all states in which the
Company and/or any subsidiary conducts its business during the Term or at the
time Executive's employment with the Company is terminated (the "Territory");
provided, however, that Executive may hold Company securities and/or acquire,
solely as an investment, shares of capital stock or other equity securities of
any such company, so long as Executive does not control acquire a controlling
interest in or become a member of a group which exercises direct or indirect
control of, more than five percent of any class of capital stock of such
corporation.

                                       5
<PAGE>

                  7.2 Nondisclosure. During the Term and following termination
of the Executive's employment with the Company, Executive shall not divulge,
communicate, use to the detriment of the Company or for the benefit of any other
person or persons, or misuse in any way, any Confidential Information (as
hereinafter defined) pertaining to the business of the Company. Any Confidential
Information or data now or hereafter acquired by the Executive with respect to
the business of the Company (which shall include, but not be limited to,
information concerning the Company's financial condition, prospects, technology,
customers, methods of doing business and marketing, distribution, underwriting
or sale of the Company's products and services) shall be deemed a valuable,
special and unique asset of the Company that is received by the Executive in
confidence and as a fiduciary. For purposes of this Agreement "Confidential
Information" means information disclosed to the Executive or known by the
Executive as a consequence of or through his employment by the Company
(including information conceived, originated, discovered or developed by the
Executive) prior to or after the date hereof and not generally known or in the
public domain, about the Company or its business. Notwithstanding the foregoing,
nothing herein shall be deemed to restrict the Executive from disclosing
Confidential Information to the extent required by law.

                  7.3 Nonsolicitation of Employees. During the Term and for a
period of one year following termination of the Executive's employment with the
Company, Executive shall not directly or indirectly, for himself or for any
other person, firm, corporation, partnership, association or other entity,
attempt to employ or enter into any contractual arrangement with any employee or
former employee of the Company, unless such employee or former employee has not
been employed by the Company for a period in excess of six months.

                  7.4 Books and Records. All books, records, accounts and
similar repositories of Confidential Information of the Company, whether
prepared by the Executive or otherwise coming into the Executive's possession,
shall be the exclusive property of the Company and shall be returned immediately
to the Company on termination of this Agreement or on the Board's request at any
time.

         8. Injunction. It is recognized and hereby acknowledged by the parties
hereto that a breach by the Executive of any of the covenants contained in
Paragraph 7 of this Agreement will cause irreparable harm and damage to the
Company, the monetary amount of which may be virtually impossible to ascertain.
As a result, the Executive recognizes and hereby acknowledges that the Company
shall be entitled to an injunction from any court of competent jurisdiction
enjoining and restraining any violation of any or all of the covenants contained
in Paragraph 7 of this Agreement by the Executive or any of his affiliates,
associates, partners or agents, either directly or indirectly, and that such
right to injunction shall be cumulative and in addition to whatever other
remedies the Company may possess.

                                       6
<PAGE>

         9. Consolidation, Merger or Sale of Assets. Nothing in this Agreement
shall preclude the Company from consolidating or merging into or with, or
transferring all or substantially all of its assets to, another corporation
which assumes this Agreement, and all obligations of the Company hereunder, in
writing. Upon such consolidation, merger, or transfer of assets and assumption,
the term "the Company" as used herein, shall mean such other corporation and
this Agreement shall continue in full force and effect, subject to the
provisions of Paragraph 6 hereof.

         10. Binding Effect. Except as herein otherwise provided, this Agreement
shall inure to the benefit of and shall be binding upon the parties hereto,
their personal representatives, successors, heirs and assigns.

         11. Terminology. All personal pronouns used in this Agreement, whether
used in the masculine, feminine or neuter gender, shall include all other
genders; the singular shall include the plural and vice versa. Titles of
Paragraphs are for convenience only, and neither limit nor amplify the
provisions of the Agreement itself.

         12. Further Assurances. At any time, and from time to time, each party
will take such action as may be reasonably requested by the other party to carry
out the intent and purposes of this Agreement.

         13. Entire Agreement. This Agreement constitutes the entire agreement
between the parties hereto with respect to the subject matter hereof. It
supersedes all prior negotiations, letters and understandings relating to the
subject matter hereof.

         14. Amendment. This Agreement may not be amended, supplemented or
modified in whole or in part except by an instrument in writing signed by the
party or parties against whom enforcement of any such amendment, supplement or
modification is sought.

         15. Assignment. This Agreement may not be assigned by any party hereto
without the prior written consent of the other party and except as provided in
Paragraph 9 hereof.

         16. Choice of Law. This Agreement will be interpreted, construed and
enforced in accordance with the laws of the State of Florida, without giving
effect to the application of the principles pertaining to conflicts of laws.

         17. Effect of Waiver. The failure of any party at any time or times to
require performance of any provision of this Agreement will in no manner affect
the right to enforce the same. The waiver by any party of any breach of any
provision of this Agreement will not be construed to be a waiver by any such
party of any succeeding breach of that provision or a waiver by such party of
any breach of any other provision.

         18. Construction. The parties hereto and their respective legal counsel
participated in the preparation of this Agreement; therefore, this Agreement
shall be construed neither against nor in favor of any of the parties hereto,
but rather in accordance with the fair meaning thereof.

         19. Severability. The invalidity, illegality or unenforceability of any
provision or provisions of this Agreement will not affect any other provision of
this Agreement, which will remain in full force and effect, nor will the
invalidity, illegality or unenforceability of a portion of any provision of this
Agreement affect the balance of such provision. In the event that any one or
more of the provisions contained in this Agreement or any portion thereof shall
for any reason be held to be invalid, illegal or unenforceable in any respect,
this Agreement shall be reformed, construed and enforced as if such invalid,
illegal or unenforceable provision had never been contained herein.

                                       7
<PAGE>

         20. Enforcement. Should it become necessary for any party to institute
legal action to enforce the terms and conditions of this Agreement, the
successful party will be awarded reasonable attorneys' fees at all trial and
appellate levels, expenses and costs. Any suit, action or proceeding with
respect to this Agreement shall be brought in the courts of Broward County in
the State of Florida or in the U.S. District Court for the Southern District of
Florida. The parties hereto hereby accept the exclusive jurisdiction of those
courts for the purpose of any such suit, action or proceeding.

         Venue for any such action, in addition to any other venue permitted by
statute, will be Broward County, Florida. The parties hereto hereby irrevocably
waive, to the fullest extent permitted by law, any objection that any of them
may now or hereafter have to the laying of venue of any suit, action or
proceeding arising out of or relating to this Agreement or any judgment entered
by any court in respect thereof brought in Broward County, Florida, and hereby
further irrevocably waive any claim that any suit, action or proceeding brought
in Broward County, Florida, has been brought in an inconvenient forum.

         The parties hereto acknowledge and agree that any party's remedy at law
for a breach or threatened breach of any of the provisions of this Agreement
would be inadequate and such breach or threatened breach shall be per se deemed
as causing irreparable harm to such party. Therefore, in the event of such
breach or threatened breach, the parties hereto agree that, in addition to any
available remedy at law, including but not limited to monetary damages, an
aggrieved party, without posting any bond, shall be entitled to obtain, and the
offending party agrees not to oppose the aggrieved party's request for,
equitable relief in the form of specific enforcement, temporary restraining
order, temporary or permanent injunction, or any other equitable remedy that may
then be available to the aggrieved party.

         21. Binding Nature. This Agreement will be binding upon and will inure
to the benefit of any successor or successors of the parties hereto.

         22. No Third-Party Beneficiaries. No person shall be deemed to possess
any third-party beneficiary right pursuant to this Agreement. It is the intent
of the parties hereto that no direct benefit to any third party is intended or
implied by the execution of this Agreement.

         23. Counterparts. This Agreement may be executed in one or more
counterparts, each of which will be deemed an original.

         24. Notice. Any notice required or permitted to be delivered hereunder
shall be deemed to be delivered when sent by facsimile with receipt confirmed or
when deposited in the United States mail, postage prepaid, registered or
certified mail, return receipt requested, or by overnight courier, addressed to
the parties at the addresses first stated herein, or to such other address as
either party hereto shall from time to time designate to the other party by
notice in writing as provided herein.

                                       8
<PAGE>

                  IN WITNESS WHEREOF, this Agreement has been duly signed by the
parties hereto on the day and year first above written.

                                               21ST CENTURY HOLDING COMPANY

                                               By:
                                                   ----------------------------
                                               Name:
                                                    ---------------------------

                                               Title:
                                                     --------------------------

                                               --------------------------------
                                               RICHARD A. WIDDICOMBE

                                       9Throughout this agreement, where information has been replaced by an asterisk
(*), that information has been omitted pursuant to a request for confidential
treatment filed with the Securities and Exchange Commission pursuant to Rule
24b-2 promulgated under the Securities Exchange Act of 1934, as amended. The
omitted information has been filed separately with the Securities and Exchange
Commission.

                                                                   Exhibit 10.66
                                                                   -------------

                                TRADEMARK LICENSE

                                    AGREEMENT

                                      AMONG

                                  GUESS?, INC.,

                              GUESS? IP HOLDER L.P.

                                       AND

                             PARLUX FRAGRANCES, INC.

                                      -1-
<PAGE>

                                TABLE OF CONTENTS

1.    CERTAIN DEFINITIONS.....................................................7

2.    TERM OF AGREEMENT.......................................................9

   2.1     INITIAL TERM.......................................................9
   2.2     RENEWAL TERM.......................................................9

3.    GRANT OF LICENSE RIGHTS.................................................9

   3.1     RIGHTS GRANTED....................................................10
   3.2     RIGHTS NOT GRANTED................................................10
   3.3     RIGHT OF FIRST REFUSAL............................................10

4.    DESIGN STANDARDS.......................................................11

   4.1     SAMPLES/PRIOR APPROVAL............................................11

5.    QUALITY CONTROL AND APPROVALS..........................................11

   5.1     QUALITY CONTROL...................................................11
   5.2     SKU NUMBER/AFFIXATION OF TRADEMARKS/THIRD
            PARTY MATERIALS BEARING THE TRADEMARKS...........................11
   5.3     FINISHED PRODUCTS/PRIOR APPROVAL..................................12
   5.4     RIGHT TO INSPECT FACILITIES.......................................12
   5.5     CONSULTATION......................................................12
   5.6     TRAVEL BY LICENSEE................................................12
   5.7     TRAVEL BY GUESS...................................................12

6.    DISTRIBUTION...........................................................13

   6.1     MANNER AND SCOPE..................................................13
   6.2     CUSTOMER APPROVAL.................................................13
   6.3     TRADE DISCOUNT TO GUESS...........................................13
   6.4     TRADE DISCOUNT TO PERFUMANIA......................................13
   6.5     LICENSEE'S DUTIES.................................................14

7.    ADVERTISING............................................................16

   7.1     PRIOR APPROVAL....................................................16
   7.2     MINIMUM ADVERTISING EXPENDITURE/BUDGET............................16
   7.3     UNAUTHORIZED ADVERTISING..........................................8

8.    SHOWROOMS..............................................................16

   8.1     OPENING OF SHOWROOM...............................................18

9.       INSURANCE...........................................................19

   9.1     PROCUREMENT OF INSURANCE..........................................19
   9.2     EVIDENCE OF INSURANCE.............................................19

10.      OWNERSHIP AND PROTECTION OF TRADEMARKS AND IP RIGHTS................19

   10.1    OWNERSHIP.........................................................19
   10.2    REGISTRATION......................................................19

                                      -2-
<PAGE>

   10.3    ASSIGNMENT OF RIGHTS..............................................20
   10.4    PROHIBITED ACTS...................................................20
   10.5    MISUSE............................................................21
   10.6    REPORT TO GUESS...................................................22
   10.7    COMPLIANCE WITH RULES OF GUESS....................................22

11.      TRADE SECRETS AND CONFIDENTIALITY...................................22

12.      PAYMENTS AND REPORTS................................................23

   12.1    ADVANCE...........................................................23
   12.2    LETTER OF CREDIT..................................................23
   12.3    ROYALTY BASIS.....................................................23
   12.4    DEDUCTIONS/RETURNS/CLOSEOUTS......................................23
   12.5    TRADEMARK ROYALTY AND ROYALTY MINIMUM PAYMENTS....................25
   12.6    REMITTANCE OF PAYMENT/WITHHOLDING.................................25
   12.7    QUARTERLY REPORT..................................................25
   12.8    MONTHLY SALES REPORT..............................................26
   12.9    INVOICES..........................................................26
   12.10   RIGHT TO REVIEW; AFFILIATE TRANSACTIONS...........................26
   12.11   LATE PAYMENT......................................................26
   12.12   FOREIGN CURRENCY CONVERSION.......................................27
   12.13   PAYMENTS BY GUESS.................................................27

13.      ACCOUNTING AND SYSTEMS..............................................27

   13.1    DUTY TO KEEP ACCOUNTS.............................................27
   13.2    FINANCIAL STATEMENTS, INVENTORY RECONCILIATION AND
            BUSINESS PLAN....................................................27
   13.3    RIGHT OF INSPECTION BY GUESS......................................28
   13.4    FAILURE TO MAINTAIN RECORDS.......................................28
   13.5    SYSTEMS...........................................................29

14.      FORCE MAJEURE.......................................................29

15.      BREACH AND TERMINATION..............................................29

   15.1    OTHER RIGHTS UNAFFECTED BY TERMINATION............................29
   15.2    TERMINATION OPTION FOR BREACH/CURE POSSIBLE.......................29
   15.3    TERMINATION OPTION/NO CURE POSSIBLE/CHANGE OF OWNERSHIP...........30
   15.4    TERMINATION OPTION/NO CURE POSSIBLE/ADDITIONAL CAUSES.............30
   15.5    NO ASSIGNEE.......................................................33

16.      OBLIGATIONS AT TERMINATION OR EXPIRATION............................33

   16.1    SIGNS AND PROMOTIONAL MATERIALS...................................33
   16.2    DIRECTORIES AND LISTINGS..........................................34
   16.3    SUBCONTRACTORS....................................................34
   16.4    INVENTORY; RIGHT TO PURCHASE......................................34
   16.5    REMAINING PRODUCTS................................................34
   16.6    LICENSEE'S OBLIGATION REGARDING SALE OF PRODUCTS..................35

17.      EFFECT OF TERMINATION OR EXPIRATION.................................35

                                      -3-
<PAGE>

   17.1    TERMINATION OF RIGHTS.............................................35
   17.2    NO USE OF TRADEMARKS AND IP RIGHTS................................36
   17.3    NO LIABILITY......................................................36

18.      INDEMNIFICATION, REPRESENTATIONS AND WARRANTIES.....................37

   18.1    INDEMNIFICATION...................................................37
   18.2    DEFENSE COUNSEL...................................................37
   18.3    AUTHORITY.........................................................37
   18.4    COMPLIANCE WITH LAWS..............................................37
   18.5    LICENSEE REPRESENTATIONS AND WARRANTIES...........................38
   18.6    GUESS REPRESENTATIONS AND WARRANTIES; INDEMNIFICATION.............38
   18.7    NO WARRANTY OR REPRESENTATION BY GUESS............................39

19.      APPROVAL PROCEDURES.................................................39

20.      ARBITRATION.........................................................40

   20.1    PARTIES' CONSENT TO ARBITRATION...................................40
   20.2    POWERS............................................................40
   20.3    PROVISIONAL REMEDIES..............................................40
   20.4    ENTITLEMENT TO COSTS..............................................41

21.      GOVERNING LAW.......................................................41

22.      RELATIONSHIP OF PARTIES.............................................41

23.      ASSIGNABILITY.......................................................41

24.      INTERPRETATION......................................................42

25.      WAIVER AND INTEGRATION..............................................42

26.      NOTICES AND COMMUNICATIONS..........................................42

27.      SEVERABILITY........................................................43

28.      SURVIVAL............................................................43

29.      EXHIBITS............................................................44

30.      ENTIRE AGREEMENT; LANGUAGE; COUNTERPARTS............................44

                                      -4-
<PAGE>

                                LIST OF EXHIBITS

Exhibit  Title
-------  -----

A        Trademarks

B        Licensed Product Approval Form

C        Licensed Property Use Approval Form

D-1      Customers

D-2      Customer Profile Form

E-1      Distributors

E-2      Distribution Approval Form

F        Advertising Approval Form

G        Advertising Budget Form

H        Royalty Minimum

I        Statement of Royalties

J        Minimum Net Sales

K        Monthly Sales Report

L        Systems Requirements List

                                      -5-
<PAGE>

                                TRADEMARK LICENSE
                                 AGREEMENT AMONG
                       GUESS?, INC., GUESS? IP HOLDER L.P.
                           AND PARLUX FRAGRANCES, INC.

        THIS TRADEMARK LICENSE AGREEMENT ("Agreement") is made and entered into
as of November 1, 2003 by and among GUESS?, INC., a corporation and GUESS? IP
Holder L.P., a partnership, each organized and existing under the laws of the
State of Delaware, and each with its principal place of business at 1444 South
Alameda Street, Los Angeles, California 90021 (collectively "GUESS") and PARLUX
FRAGRANCES, INC., a corporation organized and existing under the laws of the
State of Delaware, with its principal place of business at 3725 South West 30th
Avenue, Fort Lauderdale, Florida 33312 ("LICENSEE").

                              AGREEMENT BACKGROUND

        A. GUESS?, Inc. is an internationally famous designer and manufacturer
of high quality fashionable clothing and fashion accessories and other products.

        B. GUESS?, Inc. and GUESS? IP Holder L.P. hold all right, title and
interest in and to certain trademarks, service marks, designs, patents and
copyrights used in connection with the manufacture and sale of such products.

        C. GUESS?, Inc. and GUESS? Licensing, Inc., a wholly-owned subsidiary of
GUESS?, Inc., contributed certain GUESS trademarks to GUESS? IP Holder L.P.,
also a wholly-owned subsidiary of GUESS?, Inc. pursuant to two (2) Contribution
Agreements dated April 28, 2003 between (i) GUESS?, Inc. and GUESS? IP Holder
L.P. and (ii) GUESS? Licensing, Inc. and GUESS? IP Holder L.P. GUESS?, Inc. then
licensed back the contributed trademarks from GUESS? IP Holder L.P. pursuant to
the GUESS? License Agreement dated April 28, 2003 between GUESS?, Inc. and
GUESS? IP Holder L.P.

        D. The GUESS trademarks and service marks represent the substantial
goodwill created by GUESS through its use and sale of high quality products and
by GUESS's policy of distributing its products only through retail outlets that
conform to GUESS's strict standards for appearance, image, clientele, customer
service and overall high quality.

        E. LICENSEE has represented to GUESS that it is experienced in the
manufacture and distribution of certain high quality fragrances and related
products.

        F. LICENSEE desires to obtain the right to use certain of such
trademarks, service marks, and designs solely in connection with the manufacture
and distribution of some of such products, and GUESS is willing to grant to
LICENSEE a license for this purpose under the terms and conditions set forth in
this Agreement.

                                      -6-
<PAGE>

        In consideration of the covenants and agreements contained herein, and
for other good and valuable consideration, the receipt and sufficiency of which
are acknowledged by the execution hereof, the parties agree as follows.

        1.   CERTAIN DEFINITIONS

             1.1 "Advertising" means any communication of LICENSEE in any medium
(including without limitation electronic and computer-based systems) directed to
the trade or the public, including trade and public directory listings, store
window displays, posters, point of sale materials and billboards.

             1.2 "Allowances" means any written credits actually given after
sale by LICENSEE to its customers for any purpose, other than Returns, Payment
Terms Discounts and Closeout Discounts, and other than credits or reimbursements
for advertising, any other type of promotions and freight expenses.

             1.3 "Closeouts" means discontinued and end of season Products sold
(i) at a reduction of more than ten percent (10%) from the respective Listed
Wholesale Price, and/or (ii) to a GUESS-approved closeout retailer.

             1.4 "Closeout Discounts" means all discounts of more than ten
percent (10%) from the Listed Wholesale Prices of Products that are discontinued
and end of season and that are actually given by LICENSEE to its customers.

             1.5 "Contract Year" means each year of the Initial Term and Renewal
Term, if any, as those terms are defined in Section 2, provided that the First
Contract Year shall commence on the date of this Agreement and end December 31,
2005.

             1.6 "IP Rights" means all intellectual and industrial property
interests now or hereafter owned by GUESS, other than the Trademarks, whether or
not copyrightable or patentable, including, without limitation, manufacturing
formulas, concepts, designs, trade dress and similar materials in and to any
Products or components thereof and to any prints, package designs, containers,
bottles, tubes or other packaging and form thereof (including the shape and
graphic design), tooling, molds, sketches, artwork, labels, Advertising and any
promotional materials using or used in conjunction with any of the Trademarks or
the Products or components thereof, whether created by or on behalf of GUESS or
LICENSEE and embodied in any form whatsoever (including without limitation,
electronic media, computer discs and hard drives). Notwithstanding the
foregoing, IP Rights shall also include the exclusive rights to use the scent.

             1.7 "Gross Sales" means LICENSEE's sales of Product units invoiced,
shipped or paid for, whichever occurs first, multiplied by the respective Listed
Wholesale Price.

             1.8 "Listed Wholesale Price" means the price of a Product as
calculated using the MSRP (defined below) minus the discount granted to
customers or distributors as specifically provided on Exhibits D-1 or D-2
relating to CUSTOMERS or Exhibits E-1 or E-2 relating to DISTRIBUTORS.

                                      -7-
<PAGE>

             1.9 "Manufactured Suggested Retail Price" ("MSRP") means the price
of a Product stated on the applicable LICENSED PRODUCT APPROVAL FORMS submitted
to GUESS pursuant to Section 4.1.

             1.10 "Minimum Net Sales" means the minimum amount of Net Sales of
Products that LICENSEE is required to achieve, and as set forth in Exhibit J
attached hereto.

             1.11 "Net Sales" means the Gross Sales of Products less only
credits to customers for Returns, Payment Terms Discounts, Closeout Discounts
and Allowances, as specifically permitted by this Agreement.

             1.12 "Payment Terms Discounts" means all discounts from the Listed
Wholesale Price actually given by LICENSEE to its customers for timely payment,
that are customary in the trade and the terms of which are specified on the face
of such customer's invoice.

             1.13 "Products" mean men's and women's fragrances and related
personal beauty care products such as body lotion, body creme, body mist, hand
creme, bath and shower gel, massage oil, dusting powder, after shave, after
shave balm or gel, deodorant stick and bath soap. LICENSEE shall have the right
of first refusal for cosmetics products pursuant to Section 3.3 hereof.

             1.14 "Quarter" means calendar quarters, i.e., each of the
three-month periods during each Contract Year from (i) January through March,
(ii) April through June, (iii) July through September and (iv) October through
December.

             1.15 "Returns" means Products actually returned to LICENSEE by its
customers multiplied by the unit price actually credited to the customer.

             1.16 "Royalty Minimum" means the minimum amount of Trademark
Royalty payable by LICENSEE to GUESS hereunder for each Contract Year, as set
forth in Exhibit H attached hereto.

             1.17 "Territory" means worldwide, including duty-free shops, ships,
airplanes, military bases and diplomatic missions.

             1.18 "Trademarks" means only those trademarks as specified in
Exhibit A attached hereto. Other GUESS trademarks may be added to Exhibit A upon
mutual written agreement of the parties. This Agreement does not grant to
LICENSEE any right to any variation of the Trademarks.

             1.19 "Trademark Royalty" means * of the Net Sales of Products by
LICENSEE, which represents the amount payable by LICENSEE to GUESS hereunder as
the consideration for the grant by GUESS to LICENSEE of the right to use the
Trademarks and IP Rights hereunder.

             1.20 "Trade Secrets" means information, including a formula,
pattern, compilation, customer list, program, device, method, technique or
process that derives independent economic value, actual or potential, from not
being generally known to the public or to other persons

                                      -8-
<PAGE>

who can obtain economic value from its disclosure or use and is the subject of
efforts that are reasonable, under the circumstances, to maintain its secrecy.
Without limitation to the foregoing, Trade Secrets shall be deemed to include
GUESS's IP Rights.

        2.   TERM OF AGREEMENT

             2.1 Initial Term. This Agreement shall commence as of the date
specified on page 1 and shall end on December 31, 2009 ("Initial Term"), unless
terminated earlier or renewed.

             2.2 Renewal Term. This Agreement may be renewed for a five (5) year
term through December 31, 2014 ("Renewal Term"), if LICENSEE:

                 (a) requests renewal in writing at least ninety (90) days but
                     no more than one hundred twenty (120) days before the
                     expiration of the Initial Term;

                 (b) at the time it requests renewal and as of the end of the
                     Initial Term, is in compliance with all the terms of any
                     and all agreements between LICENSEE and GUESS;

                 (c) up to the time it requests renewal (on a pro-rata basis)
                     and as of the end of the Initial Term, has met the Minimum
                     Net Sales for each Contract Year during the Initial Term;
                     and

                 (d) agrees to meet the Minimum Net Sales set forth on Exhibit J
                     for the Renewal Term.

        3.   GRANT OF LICENSE RIGHTS

             3.1 Rights Granted. Subject to the terms and conditions contained
herein, GUESS hereby grants to LICENSEE, and LICENSEE hereby accepts, the
following:

                 (a) a non-assignable, non-transferable exclusive right to use
                     the Trademarks and the IP Rights in connection with the
                     manufacture of Products; and

                 (b) a non-assignable, non-transferable exclusive right to use
                     the Trademarks and IP Rights solely in connection with the
                     distribution at wholesale and Advertising of the Products
                     in the Territory (provided, however, that GUESS and its
                     affiliates may also advertise the Products).

                                      -9-
<PAGE>

             3.2 Rights Not Granted. All rights other than those expressly
granted to LICENSEE are reserved to GUESS, including but not limited to, the
right to sell the Products or variations thereof at retail anywhere in the
world. This Agreement is not an assignment or grant to LICENSEE of any right,
title or interest in or to the Trademarks or IP Rights, or any of GUESS's other
trademarks, other than the grant of rights to use the Trademarks and IP Rights
subject to the terms and conditions of this Agreement. GUESS expressly does not
grant to LICENSEE the right to use any variation of the Trademarks that now
exist or hereafter are developed by GUESS, LICENSEE or any other person.

             3.3 Right of First Refusal. LICENSEE shall have a right of first
refusal, subject to the terms set forth below, to manufacture and distribute
cosmetic products within the Territory bearing the Trademarks (the "Additional
Products"). In order to exercise its right of first refusal, LICENSEE shall
present GUESS with a comprehensive proposal for distribution of Additional
Products in the Territory. Such right of first refusal is subject to the
parties' mutual agreement on Minimum Net Sales, the Royalty Minimum and Minimum
Advertising Expenditures applicable to Additional Products, to LICENSEE then
being in full compliance with this Agreement, and to the execution of an
amendment to this Agreement addressing all such matters. If GUESS desires to
appoint a third party as the manufacturing licensee of the Additional Products
in all or part of the Territory, GUESS shall first present LICENSEE with the
third party's proposed terms. LICENSEE shall, within thirty (30) days following
receipt of such terms, elect whether to become the licensee for such Additional
Products in the Territory, upon the same terms and conditions contained in the
third party's proposal, or to decline such opportunity, whereupon the right of
first refusal described herein shall terminate.

        4.   DESIGN STANDARDS

             4.1 Samples/Prior Approval. LICENSEE shall submit, at its sole
expense (including without limitation, all expenses relating to freight,
applicable duties and similar costs), to GUESS for its prior written approval,
all designs, concepts and samples of Products, including without limitation,
scents and fragrances related thereto (and any proposed changes), and all
bottles, containers, tubes and packaging related thereto, and proposed Product
name, proposed to be manufactured by LICENSEE. All such items shall be submitted
on such forms and at such intervals as GUESS may require. The samples shall be
submitted with a completed LICENSED PRODUCT APPROVAL FORM (Exhibit B). If
LICENSEE wishes to submit separately any item containing any Trademark, it shall
be submitted on the LICENSED PROPERTY USE APPROVAL FORM (Exhibit C).

        5.   QUALITY CONTROL AND APPROVALS

             5.1 Quality Control. LICENSEE acknowledges that the Trademarks and
IP Rights represent the prestige and goodwill that GUESS has earned for itself
and are well recognized in the minds of the public, and that it is of great
importance to each party that, in the manufacture and sale of Products, the high
standards, reputation and image established by GUESS be maintained at all times.
Accordingly, Products manufactured or caused to be manufactured by LICENSEE
shall be of high quality workmanship and materials with strict adherence to all
details and characteristics embodied in the IP Rights approved by GUESS or
embodied in items furnished by GUESS. Without

                                      -10-
<PAGE>

limitation to the foregoing, Products manufactured by and for LICENSEE and sold
by LICENSEE shall strictly adhere to the materials, formulas, scents,
ingredients, color, workmanship, designs, dimensions, styling, detail, packaging
and quality previously approved by GUESS. If GUESS determines that Products
(including any components or packaging) found in the marketplace are
inconsistent with approved quality standards and/or contain characteristics that
were not previously approved, GUESS may require that LICENSEE recall such
Products at LICENSEE's sole expense. If LICENSEE fails to promptly recall such
Products, GUESS may purchase such Products at LICENSEE's expense, and LICENSEE
will be deemed to have breached this Agreement, and LICENSEE's failure to recall
such Products will be deemed to be a separate breach of this Agreement. LICENSEE
will immediately pay GUESS all costs incurred in connection with GUESS's
purchase of such Products.

             5.2 SKU Number/Affixation of Trademarks/Third Party Materials
Bearing the Trademarks. LICENSEE shall affix permanently to each Product a
unique SKU number which shall be identical to the SKU number used to identify
the respective Product in all of LICENSEE's books and records. Each Product
shall bear the Trademarks in the form required by GUESS, with all required
legends, markings and notices. If LICENSEE purchases labels, stickers or other
materials bearing the Trademarks from third parties, or produces any such
materials itself or through an affiliate, upon the request of GUESS, LICENSEE
shall provide to GUESS, together with the quarterly Statement of Royalties,
copies of invoices for all such materials purchased and/or equivalent detailed
information if any such materials are produced by LICENSEE or an affiliate.
LICENSEE shall obligate all providers of such materials to comply with all
applicable provisions of this Agreement relating to the use and misuse of the
Trademarks.

             5.3 Finished Products/Prior Approval. Within seven (7) business
days after each item is first manufactured as a finished Product, LICENSEE shall
deliver to GUESS (at LICENSEE's sole expense) by overnight courier at least
three (3) representative finished Products of each item for approval by GUESS.
At any time following any such approval, if such Product is, in the sole and
subjective judgment of GUESS, not manufactured in strict compliance with the
materials, formulas, scents, ingredients, color, workmanship, designs,
dimensions, detail, packaging and quality previously approved in writing, GUESS
shall give LICENSEE written notice of any such non-compliance, which notice
shall specify the details thereof. Within twenty (20) days after its receipt of
such notice, LICENSEE shall promptly correct any problem specified by GUESS
therein. If such Product, as corrected by LICENSEE, is still not approved by
GUESS, or if LICENSEE fails to correct any such problem, the Trademarks shall be
promptly removed from such Products, at the option of and at no cost to GUESS,
in which event such Products may be sold by LICENSEE provided they are in no way
identified as a product originating from or authorized by GUESS, or otherwise
identified with GUESS or any of the Trademarks or IP Rights. As many as six (6)
times per year, upon request, LICENSEE shall provide GUESS (at LICENSEE's sole
expense) with a reasonable number of samples of Products, including packaging,
containers, cases and the like.

             5.4 Right to Inspect Facilities. In order to protect the Trademarks
and ensure quality of the Products, if GUESS has reason to believe that any
manufacturer or supplier is not acting in the best interest of GUESS, LICENSEE
shall ensure that GUESS shall have the right, with or without advance notice, to
inspect all facilities utilized by LICENSEE and its subcontractors,
sub-subcontractors and suppliers in connection with the manufacture, storage or
distribution of Products, and to examine Products in the process of manufacture
and all documents and records related thereto.

                                      -11-
<PAGE>

LICENSEE, at its option, may be present for any such inspections. In addition,
LICENSEE consents to GUESS's examination of Products held by its customers for
resale, upon reasonable notice during normal business hours, provided LICENSEE
has such right of examination.

             5.5 Consultation. Upon request by GUESS, LICENSEE shall make its
personnel available by appointment during normal business hours for consultation
with GUESS and its agents or representatives, to ensure quality control of the
Products and protection of the Trademarks.

             5.6 Travel by LICENSEE. Upon two (2) weeks' prior written notice to
LICENSEE, but not more frequently than twice in a calendar year, GUESS may
require LICENSEE to meet with GUESS in the Los Angeles offices of GUESS
concerning any matter which is a subject of this Agreement. LICENSEE shall pay
all of its own costs and expenses relating to its attendance at such meetings.

             5.7 Travel by GUESS. Twice a year, LICENSEE shall pay all costs for
business class round trip travel, accommodations and incidental expenses for
five (5) days and five (5) nights for two (2) representatives of GUESS to travel
to any place of business of LICENSEE for any purpose related to this Agreement.

        6.   DISTRIBUTION. The manner and scope of the distribution of Products,
their availability, variety, and appearance are critical to the promotion of the
Products and to the protection of the Trademarks, the IP Rights and their
associated goodwill. LICENSEE therefore agrees as follows:

             6.1 Manner and Scope. LICENSEE shall use its best efforts to
exploit the rights granted hereunder throughout the Territory, including,
without limitation, selling commercial quantities of the Products on a timely
basis and maintaining a sales force sufficient to provide effective distribution
of the Products throughout the Territory, and shall cooperate with GUESS's
anti-diversion and anti-counterfeiting programs. LICENSEE shall establish and
maintain throughout the Initial and any Renewal Term a dedicated, exclusive
brand manager and a dedicated non-exclusive sales staff for the Products in
sufficient number to ensure effective sales of the Products throughout the
Territory. All of LICENSEE's activities in connection with the design,
merchandising, packaging, promotion, sales and display of any products other
than the Products shall be separate and distinct from LICENSEE's activities
relating to the Products.

             6.2 Customer Approval. Prior to execution of this Agreement,
LICENSEE has submitted to GUESS for approval, and GUESS has approved the names
of all its intended customers for the Products on EXHIBIT D-1 (CUSTOMERS).
Subsequently, LICENSEE shall submit to GUESS for approval any new intended
customers, prior to making sales to any such intended customers using EXHIBIT
D-2 (CUSTOMER PROFILE FORM). On each anniversary of the date of this Agreement,
and at such other times as GUESS may request, LICENSEE shall send to GUESS a
list of all current customers for all Products.

             6.3 Discount to GUESS; Fixtures. LICENSEE shall grant to GUESS
and/or any GUESS affiliate, a * discount from the MSRP on purchases of Products
by GUESS and/or such affiliate from LICENSEE for sale in GUESS's and its
affiliate's retail and/or factory stores and/or on

                                      -12-
<PAGE>

the GUESS online store on the Internet (for Internet purchases, the MSRP will be
the lower of that effective in (i) the United States, or (ii) the country to
which the particular Product will be shipped) (collectively, "GUESS Sales"). The
MSRP for each Product will be provided to GUESS by LICENSEE upon request (along
with any additional information and documents GUESS may request relating
thereto), and LICENSEE will immediately provide notice to GUESS of any changes
thereto.

                 LICENSEE shall also pay and/or reimburse (at GUESS's
discretion) GUESS and/or its affiliate within ten (10) days of request therefor,
* of the total cost of any fixtures and point of purchase materials, and
periodic updates thereof, for the sale of the Products which GUESS and/or its
affiliate decide to install at any of their retail and/or factory stores.
LICENSEE shall provide, at its expense, counter displays for the Guess retail
and/or factory stores. LICENSEE will also install and periodically update, at
its expense and as GUESS may request, such point of purchase materials within
LICENSEE's major specialty store accounts (such as Sephora and DFS, if
approved). LICENSEE will, within twenty (20) days of GUESS's request, provide
(i) for GUESS's approval a complete fixture plan during specific time periods
for contemplated fixturing, installation and periodic updating within such major
specialty store accounts, and (ii) GUESS with documentation evidencing
LICENSEE's fixture expenditures for such accounts.

             6.4 Discount to Perfumania. LICENSEE shall grant to Perfumania,
Inc., a Florida corporation and an affiliate of LICENSEE, a * discount from the
MSRP on purchases of Products by Perfumania for sale only in Perfumania's retail
stores or on Perfumania's wholly-owned Internet retail store site. Perfumania
shall not distribute the Products for wholesale, to any other affiliates,
distributors or via any other channels. The MSRP for each Product sold to
Perfumania will be provided to GUESS by LICENSEE on each LICENSED PRODUCT
APPROVAL FORM (EXHIBIT B) (along with any additional information and documents
GUESS may request relating thereto), and LICENSEE will immediately provide
notice to GUESS of any changes thereto. There shall be no additional discounts,
including Allowances, Payment Terms Discounts or Closeout Discounts granted to
Perfumania.

             6.5 LICENSEE's Duties.

                 (a) Except as otherwise provided herein, the distribution of
Products in the Territory shall be performed only by LICENSEE. LICENSEE wishes
to distribute Products through independent distributors and prior to execution
of this Agreement LICENSEE has submitted to GUESS for approval, and GUESS has
approved the names and addresses of its proposed distributors on EXHIBIT E-1
(DISTRIBUTORS). Subsequently, for all new distributors (not previously submitted
and approved), LICENSEE shall submit to GUESS for prior written approval any new
intended distributors on EXHIBIT E-2 (DISTRIBUTOR APPROVAL FORM), along with a
copy of any written agreement, or the terms and conditions of any oral
agreement, proposed to be entered into between LICENSEE and any proposed
distributor and such other background information of the proposed distributors
that GUESS may request. On each anniversary of the date of this Agreement, and
at such other times as GUESS may request, LICENSEE shall send to GUESS a list of
all current distributors for all Products. GUESS may withdraw approval vis-a-vis
the Products of any distributor upon prior written notice of such distributor's
failure to meet GUESS's standards for quality, service and appearance. Such
distributor shall have thirty (30) days to cure any failure

                                      -13-
<PAGE>

which shall be specified in the notice. Each such distribution agreement shall
include provisions to the effect that:

                     (i)   such agreement will terminate vis-a-vis the Products
                           when this Agreement terminates or when GUESS
                           withdraws LICENSEE's permission to sell to such
                           distributor, and that the distributor will have no
                           claims against either GUESS or LICENSEE for the
                           termination of the agreement; and

                     (ii)  the distributor may not appoint subdistributors or
                           agents for the sale of Products, or assign any rights
                           under its agreement with LICENSEE vis-a-vis the
                           Products without GUESS's prior written permission.

                 (b) LICENSEE shall exercise its best efforts to safeguard the
prestige and goodwill represented by the Trademarks, the IP Rights and the image
associated therewith at the same level as heretofore maintained by GUESS.
LICENSEE will sell the Products only to quality retail stores (which have been
previously approved by GUESS in writing) offering services and promotions
commensurate with the quality of the Products and the image and reputation of
the Trademarks. LICENSEE shall use its best efforts that the same safeguards
apply to its distributors and that its distributors and retail operators agree
not to ship any Products outside the applicable country.

                 (c) LICENSEE shall not use or permit any customer to use any
Products as giveaways, prizes or premiums except in promotions that have
received the prior written approval of GUESS.

                 (d) If LICENSEE sells Products through an authorized
distributor, LICENSEE shall ensure that the distributor will comply with all
obligations necessary for protecting the Trademarks, the IP Rights and the image
associated therewith at the same level as heretofore maintained by GUESS.
LICENSEE will maintain such reports on file, such that GUESS may, from time to
time, request that it be provided with CUSTOMER PROFILE FORMS, photographs of
store premises, etc., for retail store customers of the distributors, in order
for GUESS to ensure that the quality and image associated with the Trademarks
and the IP Rights are being upheld by the distributors. LICENSEE will only sell
Products to distributors who have previously been approved by GUESS, and neither
LICENSEE nor its distributors will sell or distribute Products to other
distributors, wholesalers, independent contractors, jobbers, diverters, or any
other entity which does not sell to retail stores exclusively, without the prior
written consent of GUESS.

                 (e) LICENSEE shall not permit its distributors or customers to,
advertise, promote or sell any Products through the Internet or any other
electronic or computer-based system, without GUESS's prior written consent.

                 (f) Other than the approved list of trade shows (Cannes,
Singapore, Italy and Orlando) LICENSEE shall obtain GUESS's consent prior to
participating in any tradeshow where the Products or any item bearing the
Trademarks will be displayed, including GUESS's

                                      -14-
<PAGE>

consent to any form of presentation to be used by LICENSEE. LICENSEE shall
provide GUESS with all information requested concerning all tradeshows.

                 (g) Prior to LICENSEE's sale of any Closeouts, LICENSEE shall
furnish to GUESS a Product description of such Closeouts and the proposed
selling price. GUESS shall have the option (but not the obligation) to purchase
all or any part of such Closeouts from LICENSEE prior to sale to any third
party, upon the following terms:

                     (i)   GUESS shall notify LICENSEE of its intention, if any,
                           to exercise this option and which of the Closeouts
                           are to be purchased, within ten (10) business days
                           after GUESS's receipt of the Product description of
                           the Closeouts;

                     (ii)  the purchase price and terms relating to the Products
                           for Closeouts shall be the same price and terms
                           relating to the Products LICENSEE plans to offer a
                           third party; and

                     (iii) LICENSEE shall deliver Closeouts purchased by GUESS
                           within fifteen (15) business days after receipt of
                           the notice of GUESS's intention to purchase.

        7.   ADVERTISING.

             In order to protect the Trademarks and the quality and reputation
of the Products, LICENSEE shall at all times maintain the high standards and
consistency of the Trademarks, Products and image associated therewith in all
Advertising, packaging and promotion of Products. LICENSEE therefore agrees as
follows:

             7.1 Prior Approval. LICENSEE shall not use any Advertising or
packaging or other business materials relating to any Products or bearing the
Trademarks, including, without limitation, any business documents, invoices,
stationery, Advertising, promotions, labels and packaging that has not been
previously approved in writing by GUESS. Before the use of Advertising items
such as posters, packaging and point of sales materials, LICENSEE shall submit
such items to GUESS for approval using the LICENSED PROPERTY USE APPROVAL FORM
referenced in Section 4. Before the use or the publication of any media
Advertising, public relations or promotion of any kind (which shall include,
without limitation, press releases, editorials, photograph submissions and
similar items) to the public or trade, LICENSEE shall submit such Advertising
and promotions to GUESS for approval using the ADVERTISING APPROVAL FORM
(EXHIBIT F). The right of approval shall also encompass media placement and
creative execution. No Advertising or promotional material shall refer to
LICENSEE's name except as required by law, however, at the option of GUESS,
LICENSEE shall include on its Advertising, packaging or other business materials
an indication of the relationship of the parties in a form approved in writing
by GUESS.

             7.2 Minimum Advertising Expenditure/Budget. Each Contract Year
during the term of this Agreement, LICENSEE shall expend for GUESS-approved and
permitted Advertising * of

                                      -15-
<PAGE>

the Net Sales for such Contract Year (the "Net Sales Advertising Expenditure").

             In addition, each Contract Year during the term of this Agreement,
LICENSEE shall pay directly to GUESS for Advertising * of the amount that is the
greater of (a) Net Sales and (b) Minimum Net Sales for such Contract Year (the
"Minimum Advertising Expenditure"). For the First Contract Year only, the
Minimum Advertising Expenditure shall be paid to GUESS as follows: (i) beginning
with the Quarter which begins January 1, 2005, and on the first business day of
each of the remaining Quarters in 2005, LICENSEE shall pay GUESS twenty-five
percent (25%) of the * of the Minimum Net Sales for such Contract Year; and (ii)
within thirty (30) days after the end of the First Contract Year, LICENSEE shall
pay GUESS the amount, if any, by which the * of actual Net Sales for such
Contract Year exceeds the * of Minimum Net Sales already required to be paid for
such Contract Year. For the Second and subsequent Contract Years, the Minimum
Advertising Expenditure shall be paid to GUESS as follows: (i) on the first
business day of each Quarter, LICENSEE shall pay GUESS twenty-five percent (25%)
of the * of the Minimum Net Sales for such Contract Year; and (ii) within thirty
(30) days after the end of each Contract Year, LICENSEE shall pay GUESS the
amount, if any, by which the * of actual Net Sales for such Contract Year
exceeds the * of Minimum Net Sales already required to be paid for such Contract
Year. GUESS may expend all Advertising payments made by LICENSEE hereunder in
GUESS's sole discretion.

             Nine months from the execution of this Agreement and sixty (60)
days before the start of each subsequent Contract Year, LICENSEE shall submit to
GUESS for approval an Advertising budget for the applicable Contract Year, using
the ADVERTISING BUDGET FORM (EXHIBIT G) broken down by each country in the
Territory (or otherwise as GUESS may agree), and specifying the media, the date
and the time of publication of each Advertisement or occurrence of each
promotional event. If the Advertising expenditures actually made by LICENSEE
during such Contract Year are lower than required and/or if any of LICENSEE's
Advertising was not approved by GUESS in advance in writing, LICENSEE shall, at
GUESS's option, either pay the difference to GUESS within thirty (30) days after
the end of the applicable Contract Year, or expend the difference during such
timeframe and in such manner as directed by GUESS. FOR PURPOSES OF ESTABLISHING
THE ADVERTISING BUDGET AND PERMITTED EXPENDITURES APPLICABLE TO ALL REQUIRED
ADVERTISING, THE EXPENDITURE IS AT ALL TIMES SUBJECT TO GUESS'S PRIOR WRITTEN
APPROVAL AS TO ALL ELEMENTS OF THE ADVERTISING (INCLUDING WITHOUT LIMITATION THE
MEDIA, THE POSITIONING OF THE ADVERTISEMENT WITHIN THE MEDIA AND ALL OTHER
ELEMENTS). ITEMS SUCH AS NEWSPAPERS, MAGAZINES, TELEVISION, RADIO, BILLBOARDS
(INCLUDING RELATED ARTWORK AND PRODUCTION CHARGES FOR THESE FIVE (5)
CATEGORIES), COOPERATIVE ADVERTISING, RETAILER DEMONSTRATION CHARGES, RETAILERS'
CATALOGUES, GIFTS-WITH-PURCHASE, DIRECT MAIL, REMITTANCE ENVELOPES, BLOW-INS,
BILLING INSERTS (BOTH SCENTED AND UNSCENTED), PRODUCT SAMPLES, PAMPHLETS, FREE
PRODUCTS (INCLUDING THOSE TO GUESS FOR EVENTS AND OTHER PUBLIC RELATIONS
ACTIVITIES) COUNTER DISPLAYS (INCLUDING TESTERS, DUMMIES, COUNTER CARDS AND
OTHER VISUAL AIDS) TEMPORARY IN-STORE DEMONSTRATOR AND MODEL FEES, SPECIAL
EVENTS, CONTESTS, AND PUBLICITY ARE CONSIDERED TO BE ADVERTISING FOR PURPOSES OF
THE PERMITTED EXPENDITURES. ANY EXPENDITURES NOT MADE IN COMPLIANCE WITH THIS
SECTION 7, AND NOT PRE-APPROVED IN WRITING BY GUESS, WILL BE DISALLOWED AND WILL
NOT BE COUNTED TOWARD THE REQUIRED MINIMUM ADVERTISING EXPENDITURE. IN

                                      -16-
<PAGE>

ADDITION, ITEMS SUCH AS FREIGHT, SHOWROOM AND DEPARTMENT STORE FIXTURES,
FURNISHINGS, STORE WINDOW DISPLAYS, STATIONERY AND SIMILAR ITEMS USED IN THE
ORDINARY COURSE OF BUSINESS, PROMOTIONAL FEES AND COSTS IMPOSED BY MALLS AND
ASSOCIATIONS, AND PACKAGING FOR THE PRODUCTS, AND THE COSTS AND EXPENSES
ASSOCIATED WITH ADVERTISING AND PROMOTION OF THE PRODUCTS TO THE TRADE (OTHER
THAN WWD, DNR, COSMETIC WORLD AND BEAUTY FASHION PUBLICATIONS), INCLUDING,
WITHOUT LIMITATION, TRADE SHOWS, PRESS RELEASES AND CATALOGUES TO THE TRADE, ARE
NOT CONSIDERED TO BE ADVERTISING FOR PURPOSES OF THE PERMITTED EXPENDITURES.

             All Advertising expenditures, if promoted in conjunction with other
products, shall be proportioned according to the amounts expended for the
Products.

             Any amount which LICENSEE may spend on Advertising (as previously
approved by GUESS) in excess of the amount required herein shall not be used to
offset the required Advertising Expenditures for the subsequent Contract Year.
The obligations of LICENSEE to make the Net Sales Advertising Expenditure and
Minimum Advertising Expenditure are absolute, notwithstanding any claim that
LICENSEE may assert against GUESS. LICENSEE shall not have the right to set-off,
compensate or make any deduction from the Net Sales Advertising Expenditure or
Minimum Advertising Expenditures for any reason whatsoever.

             7.3 Unauthorized Advertising. In the event any unapproved or
disapproved Advertising or promotions occur (including without limitation, point
of sale/point of purchase materials), GUESS may (in addition to all other
rights), at its sole election, collect from LICENSEE up to * for each such
unapproved or disapproved Advertisement and/or promotion. In the event GUESS, at
its sole election, determines to collect up to the * for each such unapproved or
disapproved Advertisement or promotion, such payment will be due within five (5)
days of GUESS giving notice, and will be considered to be an amount owed under
this Agreement. LICENSEE acknowledges that calculation of damages to GUESS
resulting from any unapproved or disapproved Advertisement or promotion is
difficult to ascertain and that, if in GUESS's sole discretion, GUESS elects to
collect up to * for each such Advertisement and/or promotion, such sum will
constitute a reasonable amount in relation to such breach of this Agreement.

        8.   SHOWROOMS

             8.1 Opening of Showroom. In order to protect the Trademarks and
ensure the GUESS reputation for high quality products is maintained, prior to
the commencement of the sale of any Products hereunder and during the term of
this Agreement, LICENSEE shall open and keep open at least one (1) showroom in
the Territory for the presentation and sale of the Products. This showroom may
be part of LICENSEE's existing showroom. Upon request, LICENSEE shall submit to
GUESS by facsimile a list of all of its showrooms in the Territory. All expenses
incurred with respect to the design, construction, operation and maintenance of
any showroom shall be borne by LICENSEE.

                                      -17-
<PAGE>

        9.   INSURANCE

             9.1 Procurement of Insurance. Without limiting LICENSEE's liability
under the indemnity provisions hereof, during the term of this Agreement, and
for three (3) years following the date of expiration or termination hereof,
LICENSEE shall maintain with reputable insurance companies reasonably
satisfactory to GUESS comprehensive general liability insurance in the amount of
at least US$5,000,000.00 (US$3,000,000.00 single limit per occurrence) plus
defense costs. This insurance shall include broad form blanket contractual
liability; contractor's protective; workers' compensation; products liability
and completed operations liability; advertising injury, cross liability; special
form "all risk" blanket property coverage (including earthquake and flood
protection) at replacement cost; selling price or evidence of business
interruption coverage of gross revenues for six (6) months; brands and labels
clause (with no salvage); an endorsement stating that GUESS shall receive at
least thirty (30) days written notice prior to modification, cancellation or
non-renewal of coverage; an endorsement naming GUESS?, Inc., and all
subsidiaries and affiliates as additional insureds; an endorsement stating that
the insurance shall be primary and not contributory as to GUESS; and a waiver of
subrogation in favor of GUESS. During the term of this Agreement, LICENSEE may
not engage in the manufacture, sale or promotion of any Product unless the
required insurance coverage is in full force and effect.

             9.2 Evidence of Insurance. No later than thirty (30) days before
the first shipment of Products, and thereafter on each anniversary date of this
Agreement, LICENSEE shall furnish to GUESS certificates of insurance evidencing
the required insurance policies. Upon request, LICENSEE shall provide GUESS with
copies of insurance policies and related endorsements evidencing the insurance
coverage required hereunder. The insurance set forth in this Section 9 must
cover the entire Territory.

        10.  OWNERSHIP AND PROTECTION OF TRADEMARKS AND IP RIGHTS

             10.1 Ownership. LICENSEE acknowledges that GUESS is the exclusive
owner of the Trademarks and of the IP Rights and that all of LICENSEE's uses of
the Trademarks and the IP Rights shall inure to the exclusive benefit of GUESS.
LICENSEE shall place appropriate notices, including notice of copyright,
reflecting ownership of IP Rights by GUESS, on all plans, packaging, tags,
containers, bottles, images, graphic designs, labels and Advertising and
promotional materials.

             10.2 Registration. LICENSEE shall cooperate fully and in good faith
with GUESS for the purpose of securing and preserving GUESS's rights in and to
the Trademarks and IP Rights, including, without limitation, in the execution,
submission and prosecution of any trademark, service mark, copyright or patent
applications and similar applications for registration, and registered user
agreements, which GUESS may desire to submit at any time and from time to time.
LICENSEE shall not directly or indirectly submit any application to register the
Trademarks for the Products or any other products or services, or for any other
trademark or service mark, copyright, design right or invention of GUESS,
without the prior written approval of GUESS.

                                      -18-
<PAGE>

             10.3 Assignment of Rights. LICENSEE shall disclose and freely make
available to GUESS any and all developments or improvements it makes or has made
to the Products, the Trademarks, or the IP Rights (including without limitation,
the manufacturing formula for the scent of all fragrance Products, the
ingredients for same and all other Products (including the name and address of
the creator), and all instructions relating thereto, and all bottles,
containers, tubes and packaging relating to same). This Agreement shall
constitute an unconditional assignment of all such developments and improvements
to GUESS together with all goodwill associated therewith, and upon expiration or
termination of this Agreement, GUESS may itself use, or may license the right to
use, the same all in its sole discretion. If any application must be made by
LICENSEE or any third party which may have created designs of Products
hereunder, LICENSEE agrees to, and does hereby, assign, and agrees to cause such
third party to assign to GUESS, any and all right, title and interest in all
such applications and the resulting registrations or patents, as the case may
be. If requested by GUESS, LICENSEE shall make, procure and execute, and cause
to be made, procured and executed, all assignments and/or all other agreements,
documents or instruments determined by GUESS to be necessary or advisable to
vest ownership of the Trademarks and IP Rights (including any developments and
improvements made by or on behalf of LICENSEE to the Products, Trademarks and IP
Rights) in GUESS. Additionally, LICENSEE hereby grants, and agrees to cause the
appropriate third party to grant to GUESS an irrevocable power of attorney, on
behalf of LICENSEE or such third party, as the case may be, to execute any and
all Trademarks and/or IP Rights applications, and other related documentation
that GUESS determines are necessary or advisable in connection with the
Products, Trademarks and IP Rights (including any developments and improvements
made by or on behalf of LICENSEE to the Products, Trademarks and IP Rights).

             10.4 Prohibited Acts.

                  LICENSEE shall not, directly or indirectly:

                  (a)  claim ownership of the Trademarks or the IP Rights;

                  (b)  permit the use of the Trademarks or the IP Rights in such
                       a way as to give the impression that they are the
                       property of LICENSEE;

                  (c)  use or allow any affiliate or related party to use, the
                       Trademarks or the IP Rights or any confusingly similar
                       trademark or confusingly similar intellectual or
                       industrial property (including without limitation,
                       similar fragrance or scent) in any manner not expressly
                       authorized by GUESS;

                  (d)  engage in any activity that may contest, dispute, dilute
                       or otherwise impair the right, title, interest or
                       goodwill of GUESS in the Trademarks or the IP Rights,
                       including, without limitation, any action to prevent or
                       cancel any registration of the Trademarks;

                  (e)  use any trademarks other than the Trademarks in
                       connection with the manufacture, promotion and
                       distribution of the Products or associate the Trademarks
                       or the IP Rights with any other name, trademark, service
                       mark, character or personality;

                                      -19-
<PAGE>

                  (f)  produce or sell, or allow any affiliate, distributor or
                       agent to produce or sell, directly or indirectly, a GUESS
                       "smell-a-like" or GUESS "knock-off" fragrance of any
                       fragrance sold as a Product; nor shall LICENSEE or any
                       affiliate thereof make any statements, in any oral or
                       written format, comparing any fragrance to any fragrance
                       used in the Products;

                  (g)  use the Trademarks as part of LICENSEE's corporate or
                       commercial name unless expressly permitted by GUESS in
                       writing; or

                  (h)  contest the fact that LICENSEE's rights under this
                       Agreement are solely those of a licensee and, subject to
                       the provisions of Section 16, cease upon termination or
                       expiration of this Agreement.

             10.5 Misuse. LICENSEE shall cooperate fully and promptly with GUESS
in the protection of GUESS's rights to the Trademarks and the IP Rights, as
GUESS may request from time to time. Without limitation to the foregoing,
LICENSEE shall be responsible for monitoring the Territory for any infringement,
counterfeiting or other misuse of the Trademarks and the IP Rights. LICENSEE, at
its own expense, shall take action immediately to stop (a) any minor (from * to
* total MSRP) infringement, counterfeiting or other misuse of the Trademarks or
the IP Rights in connection with any products or services, not just the
Products, and (b) any minor (from * to * total MSRP) diversion of, or grey
market activities concerning, the Products. In such actions, LICENSEE shall use
attorneys and investigators approved by GUESS. GUESS or LICENSEE may take action
for any infringement or diversion under the * (minor) threshold amount. LICENSEE
shall indemnify GUESS against all losses, damages, attorneys' fees, judgments or
other costs or expenses incurred or suffered by GUESS as a result of such
actions taken by LICENSEE. LICENSEE shall notify GUESS immediately by telephone
and facsimile of any and all substantial (over * total MSRP) cases of
infringement, counterfeiting or misuse of the Trademarks or IP Rights and
substantial (over * total MSRP) cases of diversion of the Products. In all
cases, GUESS shall have the right, but not the obligation, to participate with
LICENSEE in any action to stop such activities, or to take complete control over
such action. In any case where GUESS takes action to stop such activities, GUESS
may charge LICENSEE up to * of all costs incurred relating to such actions. Any
monetary recovery obtained in actions taken at LICENSEE's sole expense shall be
for the account of LICENSEE. Any monetary recovery obtained in actions taken at
the sole expense of GUESS shall be for the account of GUESS. Any monetary
recovery obtained in actions where expenses have been shared by both parties
shall be shared pro rata in accordance with each party's expenses. GUESS may
also require that LICENSEE take all steps necessary and permissible under
applicable laws, at LICENSEE's sole expense, to prevent any diversion or grey
market activities involving the Products. LICENSEE will promptly reimburse GUESS
and other GUESS licensees and distributors, for any fees or expenses incurred in
connection with such diverted Products, including but not limited to, attorneys'
and investigators' fees and disbursements and costs to purchase samples of such
Products, to pursue court actions against the sellers of such Products, and all
related actions. All such costs and expenses owed by LICENSEE in connection with
the diverted and/or grey market Products shall be deemed to be amounts owed
under this Agreement, and LICENSEE's failure to pay such amounts will be deemed
a breach of this Agreement under Section 15.4 (b) hereof. LICENSEE shall

                                      -20-
<PAGE>

implement and maintain comprehensive anti-counterfeiting and anti-diversion
practices and procedures throughout the Territory.

             10.6 Report to GUESS. Within fifteen (15) days after the end of
each Quarter during the term of this Agreement, LICENSEE shall submit a report
to GUESS summarizing all discovered cases of substantial misuse or diversion
with respect to the Trademarks, the IP Rights and the Products or indicating
that no such misuses have been discovered, and summarizing the activities
undertaken by LICENSEE to discover misuses of the Trademarks or IP Rights, and
diversion of Products. The report shall also summarize the steps taken by
LICENSEE, if any, to stop any such misuse or diversion.

             10.7 Compliance with Rules of GUESS. GUESS may promulgate, from
time to time, rules and amendments thereto, relating to protection and use of
the Trademarks and the IP Rights, and LICENSEE shall comply with all such rules
and amendments. Such rules and amendments shall be reasonable and shall become
effective upon receipt thereof by LICENSEE.

        11. TRADE SECRETS AND CONFIDENTIALITY

             A confidential relationship is created by this Agreement. Except in
connection with their respective rights and obligations under this Agreement,
GUESS, LICENSEE and their respective affiliates, employees, attorneys and
accountants shall keep confidential and not take or use for its or their own
purposes, or the purposes of third parties, Trade Secrets of the other or the
terms of this Agreement, unless with the prior written consent of the other
party hereto, or as may be required by law, or in connection with regulatory or
administrative proceedings and only then with reasonable advance notice of such
disclosure to the other party hereto. GUESS acknowledges that LICENSEE may be
required to file a redacted copy of this Agreement with the Securities and
Exchange Commission. LICENSEE agrees to obtain the prior written consent of
GUESS regarding the redacted version. In the course of arbitration or
litigation, LICENSEE shall not have any right of access to GUESS's Trade Secrets
and LICENSEE waives any right to see such Trade Secrets.

        12. PAYMENTS AND REPORTS

             12.1 Advance. In consideration for the rights granted hereunder,
LICENSEE shall pay to GUESS upon execution of this Agreement the non-refundable
amount of *, which shall be applied as a credit against the Royalty Minimum for
the First Contract Year.

             12.2 Letter of Credit. If any payment hereunder is not received by
GUESS when due on any occasion, LICENSEE must ensure the payment of the Royalty
Minimum for the applicable Contract Year with an irrevocable standby letter of
credit naming GUESS as the sole beneficiary and containing such terms and
conditions approved by GUESS. In such event, an irrevocable standby letter of
credit shall secure the Royalty Minimum for each subsequent Contract Year. If
thirty (30) days prior to the expiration of each Contract Year, a letter of
credit is not provided to GUESS to secure the Royalty Minimum for the next
Contract Year, GUESS may cause

                                      -21-
<PAGE>

the existing letter of credit to be paid to it in full, without waiving its
right to terminate this Agreement. All letters of credit shall be issued and
confirmed by banks in the United States suitable to GUESS. LICENSEE shall pay
all fees related to the establishment of all letters of credit. GUESS may draw
down on any letter of credit if GUESS does not receive any sum or portion
thereof due from LICENSEE within thirty (30) days of when it is due, and in such
case LICENSEE shall restore the full amount of the credit obligation within ten
(10) days after the draw down.

             12.3 Royalty Basis. The Trademark Royalty shall be calculated on
the basis of the respective MSRP for the Products, regardless of whether
LICENSEE sells Products to independent retailers in arms' length transactions or
LICENSEE sells Products to any of its affiliates or to itself, or sells Products
to employees, conducts parking lot or similar sales (which must be approved by
GUESS in advance), or any other unusual sales transactions whatsoever, it being
the intent of this Section that all sales of whatever kind and nature are
subject to the payment of Trademark Royalties thereon at the full Listed
Wholesale Price, as calculated herein. All related party sales, employee sales,
parking lot or similar sales, and any other unusual sales transactions shall be
stated separately for the relevant period on the STATEMENT OF ROYALTIES FORM
(EXHIBIT I). A Product shall be considered "sold" upon the date when such
Product is invoiced, shipped or paid for, whichever event occurs first. Sales of
all Products and components thereof are subject to payment of the Trademark
Royalty. Sales of products embodying an IP Right, whether bearing the Trademarks
or not, are also subject to payments at the same royalty rate. All sales of
Products by LICENSEE shall be documented by numbered invoices from the first
sale under this Agreement to the last.

             12.4 Deductions/Returns/Closeouts. Only the following deductions
from Gross Sales will be permitted for each Contract Year for the purpose of
calculating Net Sales:

                  (a)  The combined total of Allowances, Payment Terms Discounts
                       and Closeout Discounts shall not exceed * of the Gross
                       Sales of the Products sold; and

                  (b)  Returned units of Products shall not exceed * of total
                       Product units sold.

Closeout units shall not exceed * of total Product units sold.

Notwithstanding the foregoing, discounts to Guess or Perfumania (for sales to
its own stores only) pursuant to Sections 6.3 and 6.4 hereof, shall not be
counted toward the Allowances, Payment Term Discounts and Closeout Discounts
limitations described in Section 12.4(a).

Without limitation to any other rights that GUESS may have under this Agreement,
if (i) Allowances, Payment Terms Discounts, and Closeout Discounts exceed the
permitted percentage described in subsection (a) above for a Contract Year;
GUESS shall have the right in each case to adjust LICENSEE's Net Sales
requirement upward by the amount of the overage, and LICENSEE shall promptly pay
the increased Trademark Royalties and Advertising expenditures owed as a result
thereof.

Without limitation to any other rights that GUESS may have under this Agreement,
if returned units of Products exceed the permitted percentage for a Contract
Year, GUESS shall have the right to adjust LICENSEE's Net Sales requirement
upward by the amount that is the product of (i) the average price of the
returned Products during the Contract Year, multiplied by (ii) the number of
units in excess of the maximum percentage of returned Products permitted, and
LICENSEE shall promptly pay the increased Trademark Royalties and Advertising
expenditures owed as a result thereof.

Without limitation to any other rights that GUESS may have under this Agreement,
if Closeout units exceed the permitted percentage for a Contract Year, GUESS
shall have the right to

                                      -22-
<PAGE>

adjust LICENSEE's Net Sales requirement upward by the amount that is the product
of (i) the average discount given on Closeouts during the Contract Year,
multiplied by (ii) the number of units in excess of the maximum percentage of
Closeouts permitted, and LICENSEE shall promptly pay the increased Trademark
Royalties and Advertising expenditures owed as a result thereof.

Notwithstanding anything contained herein, no deductions whatsoever will be
permitted for reserves of any kind, including reserves for bad debts, nor for
any actual write-offs of bad debts.

Notwithstanding anything contained herein, LICENSEE may not manufacture Products
specifically for closeout, off-price and/or discount accounts of any kind, nor
may it sell first-quality Products to such accounts. Any closeout, off-price,
discount or similar account which may be approved by GUESS (for the limited
purpose of LICENSEE's sales of Closeouts) may only be sold Products which are
actually Closeouts, namely, discontinued merchandise.

In addition, each Closeout Product must retain the original, separate and
individual SKU, and the original, separate and individual MSRP (with the
applicable discount shown separately in LICENSEE's records and reports) as each
were submitted to GUESS on the LICENSED PRODUCT APPROVAL FORM. LICENSEE's
records and reports must be maintained so as to permit identification of
specific, individual Closeouts, as set forth above.

             12.5 Trademark Royalty and Royalty Minimum Payments. Other than the
First Contract Year, LICENSEE shall pay to GUESS in advance the Royalty Minimum
in two equal installments per Contract Year during the Initial Term and any
Renewal Term. The Minimum Trademark Royalty shall be paid as follows: the
payment for January through June for each Contract Year shall be due in advance
on the first day of business in January, and the payment for July through
December of each Contract Year shall be due in advance on July 1 of such year.
Minimum Trademark Royalty payments for the First Contract Year shall be due in
advance in two equal installments, one payable on the first day of business in
January, 2005 and the second payable on July 1, 2005. Within sixty (60) days of
the end of each Contract Year, LICENSEE shall pay to GUESS, the amount, if any,
by which the aggregate Trademark Royalty due for such Contract Year exceeds the
Royalty Minimum for such Contract Year. LICENSEE will not be relieved of paying
the Trademark Royalty by virtue of having met the Royalty Minimum, if LICENSEE's
Net Sales yield Trademark Royalty obligations in excess of the Royalty Minimum.
The obligation of LICENSEE to pay the Trademark Royalty and/or the Royalty
Minimum, as the case may be, is absolute, notwithstanding any claim that
LICENSEE may assert against GUESS. LICENSEE shall not have the right to set-off,
compensate or make any deduction from payments of the Trademark Royalty or the
Royalty Minimum for any reason whatsoever.

                                      -23-
<PAGE>

             12.6 Remittance of Payment/Withholding. Unless otherwise requested
by GUESS, all payments shall be made in U.S. dollars by check or wire transfer
to the account of GUESS, Account No. *, at * (ABA No. *), *, or to such other
account as GUESS may designate in writing to LICENSEE from time to time, net of
bank wire or other charges (which charges shall be paid by LICENSEE). If any
amount payable to GUESS is subject to any tax, charge or duty in the Territory
(excluding any income tax imposed by the State of California or the United
States and payable by GUESS), LICENSEE shall furnish to GUESS official proof of
such payment, including official proof of receipt of LICENSEE's payment from the
government entity imposing such tax, charge or duty. If GUESS does not receive
full and complete U.S. tax credit for any such tax, charge or duty, then the
amount payable by LICENSEE shall be increased to provide to GUESS such amount as
would be payable to GUESS in the absence of any such tax, charge, duty or
impost.

             12.7 Quarterly Report. Not later than thirty (30) days after the
end of each Quarter, LICENSEE shall send to GUESS by overnight courier service a
summary report that contains all of the information required by the STATEMENT OF
ROYALTIES FORM (EXHIBIT I) as modified by GUESS from time to time. LICENSEE
shall also submit:

                  (a)  a report showing the number of units and dollar amount of
                       Products sold to each customer, for each country within
                       the Territory, during the Quarter;

                  (b)  one or more detailed computer reports containing all
                       related information and back-up corresponding to sales of
                       Products and permitted deductions (as described in
                       Section 12.4) as reported in the STATEMENT OF ROYALTIES
                       FORM. The report shall include a listing of all Product
                       sold in the Quarter summarized by SKU, customer, and
                       Territory. MSRPs, Listed Wholesale Prices, units sold,
                       Gross Sales, deductions permitted by Section 12.4, and
                       Net Sales must be clearly indicated; and

                  (c)  any other information relating to the Products that may
                       be reasonably requested by GUESS.

             All information for the STATEMENT OF ROYALTIES FORM shall be
separately stated for each country in the Territory and for each distributor,
independent contractor and retail store located in the Territory to which
LICENSEE sells Products.

             12.8 Monthly Sales Report. Not later than thirty (30) days after
the end of each of the first two (2) months of each Quarter, LICENSEE shall send
to GUESS by facsimile a report that shall contain all of the information
required by the MONTHLY SALES REPORT FORM (EXHIBIT K) as modified by GUESS from
time to time.

             12.9 Invoices and Other Information. Upon the reasonable request of
GUESS, LICENSEE shall submit to GUESS, its agents and/or representatives, copies
of invoices, credit memoranda, price lists, line sheets and customer lists
related to the sale of Products. All Payment Terms Discounts, Allowances and
Closeout Discounts must be itemized as a percentage of sales.

                                      -24-
<PAGE>

             12.10 Right to Review; Affiliate Transactions and Restrictions.
Receipt or acceptance by GUESS of any statement furnished, or of any sums paid
by LICENSEE, shall not preclude GUESS from questioning the completeness or
accuracy of such statement or payment at any time. Other than pursuant to
Sections 6.3 and 6.4 (discounts to Perfumania for sales only to their retail
stores or on their Internet retail store site and to GUESS) hereof, any
transaction between LICENSEE and an affiliated or related company, person or
entity, which in any way affects amounts owed to GUESS hereunder, or affects
amounts which LICENSEE is required to expend hereunder, must be an arms' length
transaction and no more or less favorable to LICENSEE or to the affiliated or
related company, person or entity, than a similar transaction with an unrelated
third party. GUESS shall have the right to reject any such related party
transaction which LICENSEE cannot show to be equivalent to one conducted at
arms' length. GUESS may then reconstitute such transaction as though it was
conducted at arms' length, and LICENSEE shall pay and/or expend any additional
amounts which GUESS determines are due as a result thereof. In addition, if
LICENSEE sells or otherwise transfers Products to any affiliate or related
company (which sale or transfer must be approved in advance by GUESS, and which
must be conducted on an arms' length basis), all distribution obligations and
restrictions contained in Section 6 applicable to LICENSEE will be equally
applicable to such affiliate and/or related entity, and a breach thereof by such
affiliate or other entity will be deemed to be a breach by LICENSEE.

             12.11 Late Payments. If any payment of the Royalty Minimum, the
Trademark Royalty, the Net Sales Advertising Expenditure, the Minimum
Advertising Expenditure or any other amounts due from LICENSEE to GUESS
hereunder (or any payment for the Product from GUESS to LICENSEE) are delayed
for any reason, interest shall accrue on the unpaid principal amount ten (10)
days from and after the date on which the same became due at the highest rate
permitted by law in the State of California.

             12.12 Foreign Currency Conversion. Net Sales made in a foreign
currency, if any, shall be listed showing the foreign currency and the
conversion to U.S. Dollars using the exchange rate for the last day of the
relevant Quarter (or the next business day if such day falls on a weekend or a
holiday) as set forth in the U.S. edition of The Wall Street Journal.

             12.13 Payments by GUESS. Notwithstanding anything contained herein,
in the event GUESS or any subsidiary or affiliate owes any amounts to LICENSEE,
whether as a result of the purchase of Products, Closeouts, inventory or other
reason, in each case GUESS may deduct from such amounts any amounts owed it by
LICENSEE.

        13. ACCOUNTING AND SYSTEMS

             13.1 Duty to Keep Accounts. LICENSEE shall at all times keep and
maintain an accurate account of all operations within the scope of this
Agreement for a period of at least four (4) years after the expiration or
termination of this Agreement, including, without limitation, separate and
appropriate books of account and records sufficient to reconcile the number of
Product units manufactured with the number of Product units sold. LICENSEE shall
establish a separate income statement and separate books of account to track the
sales of the Products.

                                      -25-
<PAGE>

             13.2 Financial Statements, Inventory Reconciliation and Business
Plan.

                  (a)  LICENSEE shall provide GUESS with annual audited
                       financial statements of LICENSEE (audited by a prominent,
                       internationally-recognized accounting firm satisfactory
                       to GUESS), within ninety (90) days after the end of each
                       of its fiscal years, and unaudited quarterly interim
                       statements, within thirty (30) days after the end of each
                       Quarter. Within thirty (30) days after the end of each
                       Contract Year LICENSEE shall also provide to GUESS a
                       composite royalty statement showing the aggregate Gross
                       Sales, Returns, Allowances, Payment Terms Discounts and
                       Closeout Discounts and any other deduction taken pursuant
                       to Section 12.4 above to arrive at the Net Sales price of
                       all Products sold by LICENSEE. The composite annual
                       statement shall be certified by the chief financial
                       officer of LICENSEE. LICENSEE's fiscal year end is
                       December 31.

                  (b)  LICENSEE shall provide GUESS with an annual inventory
                       reconciliation, within ninety (90) days after the end of
                       each of its fiscal years. Such reconciliation shall (i)
                       be certified by the chief financial officer, (ii) confirm
                       actual reconciliation of the inventory to LICENSEE's
                       general ledger and (iii) include computer reports
                       summarizing inventory by item or SKU.

                  (c)  LICENSEE shall provide GUESS with an annual detailed
                       business plan relating to the manufacture and sale of the
                       Products (and including without limitation monthly Net
                       Sales projections for the Products for the subsequent
                       Contract Year), in a form acceptable to GUESS, at least
                       ninety (90) days prior to each Contract Year end.

             13.3 Right of Inspection and Audit by GUESS. At all times during
the term of this Agreement and any time following its termination or expiration,
the internal control report and all other reports and the books of account of
LICENSEE with respect to the manufacture and sales of Products shall be
available for inspection, copying and audit by GUESS, its agents and
representatives, during normal business hours, upon not less than seventy-two
(72) hours advance notice, and shall be made by GUESS at its own expense, except
as provided below. All such examinations and audits shall be at LICENSEE's
principal place of business. LICENSEE shall maintain its books and records only
at the principal office premises set forth in Section 26 and shall not remove
this information unless it has given GUESS thirty (30) days prior written notice
of the new location (which must be in the Territory). If the audit reveals that
LICENSEE's reporting and/or record keeping are not in accordance with GUESS's
requirements, or that there is an error in favor of LICENSEE in excess of the
lesser of * or * of royalties with respect to any Quarter or Contract Year in
computing such royalties, or that LICENSEE has understated Net Sales in excess
of * for any reporting period, then without prejudice to any other amounts due
to GUESS or to any of its rights hereunder, all costs and expenses incurred by
GUESS in connection with such inspection and audit

                                      -26-
<PAGE>

shall be borne by LICENSEE. LICENSEE shall pay any amounts revealed by the audit
as due, and the cost of such audit (if applicable), within ten (10) days of
GUESS's demand therefore. The internal control report means the report prepared
by LICENSEE's auditors upon their completion of an audit, addressing the
auditors' findings and recommendations. Upon GUESS's request, LICENSEE shall
supply all sales, inventory and other information required to be supplied and/or
maintained hereunder via magnetic media.

             13.4 Failure to Maintain Records. LICENSEE acknowledges that its
failure to maintain the appropriate and accurate books of accounts and records
required hereunder will constitute a material breach of its obligations and will
cause substantial damage to GUESS. GUESS may, therefore, in addition to
exercising any other rights hereunder, charge LICENSEE a fee of the greater of
(a) *, or (b) * of the Trademark Royalty for the applicable Contract Year; upon
LICENSEE's breach of its obligations under this Section 13. LICENSEE shall pay
such fee within five (5) days of demand by GUESS. GUESS may also charge such fee
against the letter of credit described in Section 13.2.

             13.5 Systems. LICENSEE will obtain and maintain such accounting,
information, communication and operating systems and capabilities as GUESS may
require from time to time. GUESS's current requirements are described on the
SYSTEMS REQUIREMENTS LIST (EXHIBIT L), which is subject to change in GUESS's
sole discretion upon notice to LICENSEE.

        14. FORCE MAJEURE

             Neither GUESS nor LICENSEE shall be held responsible for any loss,
damage or delay suffered by the other party owing to any cause that is beyond
the reasonable control of the defaulting party and cannot be attributed to
negligence or willful nonperformance of its obligation. Such causes include, but
are not limited to, wars, embargoes, riots, civil disturbances, fires, storms,
floods, typhoons, hurricanes, earthquakes and other natural calamities, strikes
and labor disputes, government acts and restrictions, and other causes that
cannot be overcome or prevented by due diligence. Either party wishing to invoke
this Section shall give notice to the other party stating the relevant cause.
The defaulting party shall promptly resume performance of its obligations the
moment such cause or causes cease to operate; provided, however, that if the
condition continues with respect to LICENSEE for a period of more than sixty
(60) days, GUESS shall have the right to terminate this Agreement.

        15. BREACH AND TERMINATION

             15.1 Other Rights Unaffected by Termination; No Waiver. It is
understood and agreed that termination of this Agreement by GUESS on any ground
shall be without prejudice to any other rights or remedies that GUESS may have.
Any election by GUESS to not strictly enforce termination (which election shall
be at GUESS's sole discretion), is not a waiver of or bar to GUESS's right to
strictly enforce termination in the future.

             15.2 Termination Option for Breach/Cure Possible.

                                      -27-
<PAGE>

                  (a)  Except as otherwise provided in this Section 15, if
                       LICENSEE breaches any of its obligations under this
                       Agreement, GUESS may terminate this Agreement by giving a
                       notice of breach to LICENSEE. Termination will become
                       effective automatically unless LICENSEE completely cures
                       the breach within thirty (30) days after the giving of
                       such notice. Pending cure, LICENSEE shall ship no
                       Products for sale; if LICENSEE does ship any Products, it
                       shall forfeit its right to cure and its rights under this
                       Agreement shall be terminated automatically.

                  (b)  Upon the giving of a notice of breach for the third or
                       more times during the Term of the Agreement, for any
                       reason, LICENSEE shall no longer have the right to cure
                       any violation, and at GUESS's election (which shall be in
                       its sole discretion) termination shall be effective upon
                       the giving of said third or subsequent notice. GUESS's
                       election to terminate pursuant to the foregoing sentence
                       shall not impact its ability to terminate for any other
                       reason provided in this Agreement.

             15.3 Termination Option/No Cure Possible/Change of Ownership. The
parties mutually acknowledge that this Agreement is being entered into based
upon GUESS's evaluation of and reliance upon the current ownership, management
and control of LICENSEE. On the basis of the information provided by LICENSEE to
GUESS, GUESS has determined that current management of LICENSEE has the
technical, marketing and sales expertise, business reputation and sensitivity to
GUESS's unique image and to the goodwill represented by the Trademarks, all of
which are necessary to carry out the purposes of this Agreement. Therefore, if
more than fifty percent (50%) of the ownership interest in LICENSEE or the
voting power of LICENSEE in effect as of the date of this Agreement is
transferred, assigned or otherwise disposed of without GUESS's prior written
consent GUESS shall have the right upon written notice to terminate this
Agreement immediately without any right to cure ("Change In Control
Termination").

             Notwithstanding the foregoing, if GUESS does not consent to the
transfer of a greater than fifty percent (50%) ownership interest in LICENSEE
and GUESS elects a Change In Control Termination, LICENSEE shall:

             a) be granted a six-month sell-off period from the date of Change
        In Control Termination as to any Products on hand (which shall include,
        without limitation, all previously manufactured components and packaging
        for the Products) not purchased by GUESS pursuant to Section 16.4.
        LICENSEE may sell such Products on a non-exclusive basis in accordance
        with this Agreement and only to customers approved or previously
        approved and at the time of Change In Control Termination are in good
        standing with GUESS; provided, however, LICENSEE shall have only six (6)
        months after the date of Change In Control Termination to sell and ship
        such Products; and

             b) be obligated, in addition to paying all Royalties, Advertising
        and any other sums due under this Agreement during the six-month
        sell-off period for all Products sold during this period, to pay two (2)
        payments, each in the amount of * as a termination fee. The first
        payment shall be due and payable upon the date of Change in Control
        Termination and the second * payment shall be due and payable no later
        than twelve (12) months after the Change In Control Termination date.
        LICENSEE shall have no right of set-off or offset regarding the *
        termination fee.

                                      -28-
<PAGE>

             Upon payment of all of the above amounts, there shall be no
additional monetary obligations due under the Agreement.

             15.4 Termination Option/No Cure Possible/Additional Causes. GUESS
may terminate this Agreement immediately upon written notice without any right
to cure if any of the following events occur:

                  (a)  LICENSEE fails to establish, renew and/or replenish the
                       letter of credit, if such letter of credit is required to
                       be provided in accordance with Section 12.2;

                  (b)  GUESS does not receive any payment owed by LICENSEE
                       within thirty (30) days of when payment is due;

                  (c)  payment is not received within thirty (30) days of when
                       payment is due, for LICENSEE's purchase of any materials,
                       Advertising items, packaging or services relating to
                       Products (including technical assistance rendered and
                       shipping costs related thereto) from GUESS or any agent
                       or licensee of GUESS or any other supplier of such items;

                  (d)  LICENSEE merges or consolidates with or into any other
                       corporation or other entity, or directly or indirectly
                       sells or otherwise transfers, sells or disposes of all or
                       a substantial portion of its business or assets;

                  (e)  the Net Sales for any Contract Year do not meet or exceed
                       the Minimum Net Sales required for each of two
                       consecutive Contract Years as stated in EXHIBIT J;

                  (f)  returned Products exceed * of total Product units sold in
                       each of two consecutive Contract Years;

                  (g)  the combined total of Allowances, Payment Terms Discounts
                       and Closeout Discounts exceed * of Gross Sales of
                       Products for any Contract Year (sales to Guess and
                       Perfumania for their own retail store sales and Internet
                       retail store site do not apply to this limitation);

                  (h)  Closeouts exceed * of total Product units sold for each
                       of two consecutive Contract Years;

                  (i)  LICENSEE understates royalties and/or payments due for
                       any report or statement by more than *, makes any
                       unreported sales or cash sales, or intentionally reports
                       incorrect or false manufacturing, sales or financial
                       information;

                                      -29-
<PAGE>

                  (j)  LICENSEE is declared bankrupt or is dissolved either
                       compulsorily or voluntarily, or a petition is presented
                       or an order is made or an effective resolution is passed
                       or analogous proceedings are taken for bankruptcy,
                       dissolution, composition, concordance, reorganization or
                       winding-up of LICENSEE, or if LICENSEE convenes a meeting
                       for the purpose of making, or proposes or enters into,
                       any arrangement or composition for the benefit of its
                       creditors, or if an encumbrancer takes possession of, or
                       a receiver or other similar officer is appointed for, the
                       whole or any part of the assets or undertakings of
                       LICENSEE, or if LICENSEE stops payment to its creditors
                       generally, or ceases or threatens to cease to carry on
                       its business or any substantial part thereof, or becomes
                       insolvent or unable to pay or discharge its liabilities
                       in the ordinary course of business, or if LICENSEE
                       assigns the whole or any substantial part of its assets
                       or undertakings for the benefit of creditors;

                  (k)  either LICENSEE itself, or any of its suppliers or
                       distributors, manufactures or sells Products without the
                       express authorization of GUESS and LICENSEE permitted, or
                       knew about such manufacture or sale;

                  (l)  LICENSEE fails to timely present for sale to the trade a
                       representative collection of the Products or LICENSEE
                       fails to use its best efforts to actively promote and
                       sell the Products or to timely ship to its customers a
                       material portion of the orders of the Products it has
                       accepted;

                  (m)  LICENSEE sells or ships the Products to unapproved or
                       disapproved customers or distributors, or to customers or
                       distributors whom LICENSEE knows or should know will
                       resell or ship the Products outside their respective
                       countries;

                  (n)  Upon the second occurrence where LICENSEE uses or
                       authorizes the use of Advertising or packaging materials
                       that are not approved by GUESS in advance in writing or
                       that GUESS has disapproved;

                  (o)  LICENSEE violates any of the distribution obligations set
                       forth in Sections 6.2 and/or 6.5;

                  (p)  LICENSEE manufactures and/or sells any disapproved
                       Products or Products not previously submitted for
                       approval;

                  (q)  the quality of the Products is materially lower (as
                       determined by GUESS in its sole and subjective
                       discretion) than those submitted for approval;

                                      -30-
<PAGE>

                  (r)  LICENSEE fails to commence shipping to GUESS-approved
                       accounts in the United States substantial quantities of
                       LICENSEE-produced GUESS men's and women's fragrance
                       Products by November 1, 2005; or

                  (s)  any other material agreement between GUESS and LICENSEE
                       is terminated or expires.

                  Notwithstanding anything contained herein, if GUESS elects to
provide LICENSEE with notice and an opportunity to cure any breach described in
Sections 15.3 or 15.4 (which election is at GUESS's sole discretion), such
action will not constitute a waiver of or bar to GUESS's right to strictly
enforce immediate termination in the future, without any right to cure, in the
event of the same or any other breach.

             15.5 No Assignee. No assignee for the benefit of creditors,
receiver, liquidator, sequestrator, trustee in bankruptcy, sheriff or any other
officer of the court or official charged with taking over custody of LICENSEE's
assets or business shall have any right to continue the performance or rights of
LICENSEE under this Agreement.

        16. OBLIGATIONS AT TERMINATION OR EXPIRATION

             16.1 Delivery of IP Rights, Trade Secrets, Signs and Promotional
Materials. Within thirty (30) days after the expiration or termination of this
Agreement for any reason, LICENSEE shall deliver to GUESS, at no cost to GUESS,
all IP Rights and Trade Secrets of GUESS, whether contained in hard copy, in
electronic media (including without limitation, on computer hard drive, disk or
other medium) or in any other form whatsoever. Without limitation to the
foregoing, LICENSEE shall specifically deliver to GUESS all designs, patterns,
concepts, unused components (including labels, tags, plaques and similar items),
molds, tooling, artwork, sketches, plates, engravings, unused Product packaging
which contains any IP Right or Trademark (including bottles, containers, tubes
and the like), Product samples, and instructions, ingredient lists and spec
sheets developed and/or used, or proposed to be used, in connection with the
Products and/or the IP Rights, and whether developed by or on behalf of
LICENSEE, GUESS, or any third party. LICENSEE will also retrieve and deliver to
GUESS all such materials which may be in the possession or control of its
subcontractors, manufacturers or any other third party. LICENSEE shall not
retain, and will ensure no such third parties retain, copies of any such
materials required to be delivered to GUESS. LICENSEE shall further within such
thirty (30) day period, remove and deliver to GUESS all exterior and interior
signs and displays bearing the Trademarks or the IP Rights as well as all other
promotional materials, including brochures, business cards and letterhead,
bearing the Trademarks or the IP Rights. For purposes of this Section, Section
17, and any other provision of this Agreement relating to its termination,
"termination" shall be deemed to mean the earlier of (i) GUESS providing notice
of termination in accordance with this Agreement, or (ii) an event of
termination by operation of this Agreement.

             16.2 Directories and Listings. If applicable, within three (3) days
after the expiration or termination of this Agreement for any reason, LICENSEE
shall notify in writing all telephone companies, business directories, chambers
of commerce and appropriate governmental

                                      -31-
<PAGE>

agencies of the expiration or termination of this Agreement to terminate their
listings under any of the Trademarks and shall provide GUESS with copies of such
notices.

             16.3 Subcontractors. If LICENSEE has retained manufacturing
subcontractors hereunder, LICENSEE shall be responsible for their compliance of
any and all obligations under this Agreement that are applicable to such
subcontractors.

             16.4 Inventory; Right to Purchase. Not later than forty-five (45)
days prior to the expiration of this Agreement or within ten (10) days after the
termination of LICENSEE's rights under this Agreement, LICENSEE shall furnish to
GUESS a certificate listing its inventory of Products on hand (which shall
include, without limitation, all used components and packaging) and work in
progress (including without limitation, raw materials and ingredients) together
with the location thereof. At GUESS's expense, GUESS shall have the right to
conduct a physical inventory of such Products and work in progress. GUESS or its
designee shall have the option (but not the obligation) to purchase from
LICENSEE all or any part of its respective inventory of Products on hand (which
shall include without limitation, all used components and packaging, and raw
materials and ingredients) upon the following terms:

                  (a)  GUESS shall notify LICENSEE of its or its designee's
                       intention, if any, to exercise this option within thirty
                       (30) days after GUESS's receipt of such certificate and
                       shall specify which of the Products are to be purchased;

                  (b)  the price for components, raw material and the Product
                       shall be at LICENSEE's actual cost;

                  (c)  LICENSEE shall deliver Products purchased by GUESS or its
                       designee within thirty (30) days or as specified by GUESS
                       after receipt of the notice of GUESS's or its designee's
                       intention to purchase the inventory; and

                  (d)  payment shall be due upon delivery; provided, however,
                       that GUESS may deduct from the purchase price for such
                       Products any amounts owed it by LICENSEE.

             16.5 Remaining Products. Products not sold by LICENSEE in
accordance with Section 16.4 or this Section 16.5 shall be destroyed, unless the
parties agree otherwise in writing.

                  (a) If Agreement Expired. In the event this Agreement has
expired in accordance with its terms, as to any Products on hand (which shall
include, without limitation, all previously manufactured components and
packaging for the Products) not purchased by GUESS, LICENSEE may sell such
Products on a non-exclusive basis in accordance with this Agreement and only to
customers approved or previously approved and at the time of expiration is in
good-standing with GUESS; provided, however, LICENSEE shall have only ninety
(90) days after the date of expiration to sell and ship such Products.

                                      -32-
<PAGE>

                  (b) If Agreement Terminated. Other than pursuant to the Change
In Control Termination in Section 15.3, if the rights granted to LICENSEE under
this Agreement have been terminated, LICENSEE may not sell any Products bearing
the Trademarks.

             16.6 Licensee's Obligation Regarding Sale of Products.

                  In the event that LICENSEE sells any Products in accordance
with this Section, LICENSEE shall:

                  (a)  send to GUESS by facsimile the information required on
                       the MONTHLY SALES REPORT attached hereto as EXHIBIT K and
                       the inventory report described in Section 16.4, each
                       within thirty (30) days after the end of each month
                       during the selling period permitted under Section 16.5;

                  (b)  send by overnight air courier service the information
                       required on the STATEMENT OF ROYALTIES attached hereto as
                       EXHIBIT I, within thirty (30) days after the end of such
                       permitted selling period, with respect to all sales of
                       Products by LICENSEE during the relevant periods; and

                  (c)  pay to GUESS, within thirty (30) days after the
                       expiration of such permitted selling period, the
                       appropriate amount of Trademark Royalty due with respect
                       to sales of Products by LICENSEE during such period. In
                       computing such Trademark Royalties, any permitted
                       deductions from Gross Sales may not be taken after the
                       end of the permitted selling period, and any such
                       deductions which are allowed must be included (if
                       granted) on the final STATEMENT OF ROYALTIES form
                       required under Section 16.6 (b).

        17. EFFECT OF TERMINATION OR EXPIRATION

             17.1 Termination of Rights. Except as specifically provided in
Section 16 above, upon the termination of the rights granted hereunder to
LICENSEE under this Agreement or upon the expiration of this Agreement, all
rights of LICENSEE to use the Trademarks and the IP Rights, including, without
limitation, rights to manufacture, distribute, offer to sell, sell and advertise
Products, shall automatically terminate or, as appropriate, be assigned to
GUESS. LICENSEE shall execute any instruments requested by GUESS which are
necessary or desirable to accomplish or confirm the foregoing. Any such
assignment, transfer or conveyance shall be without consideration other than the
mutual covenants contained in this Agreement. Additionally, LICENSEE hereby
grants, and agrees to cause the appropriate third party to grant to GUESS an
irrevocable power of attorney, on behalf of LICENSEE or such third party, as the
case may be, to execute any registered user termination documents or agreements
in any jurisdiction, and other related or similar documentation, that GUESS
determines are necessary or advisable in connection with the termination of
LICENSEE's rights hereunder. Following such termination or expiration, GUESS may
thereafter license the right to use the Trademarks and/or the IP Rights in
connection with the

                                      -33-
<PAGE>

manufacture, wholesale, offer for sale at wholesale, distribution and
advertising of the Products in the Territory without any restriction or
obligation to LICENSEE.

             17.2 No Use of Trademarks and IP Rights. Except as permitted by
GUESS, after the termination of the rights granted to LICENSEE or upon the
expiration of this Agreement, LICENSEE shall refrain from further use of the
Trademarks and the IP Rights or any other trademark, trade name or other
industrial or intellectual property that is:

                  (a)  confusingly similar to the Trademarks or to the IP
                       Rights; or

                  (b)  associated with, or suggests an association with, the
                       Trademarks and the IP Rights in any way.

             17.3 No Liability. Under no circumstances shall LICENSEE be
entitled, directly or indirectly, to any form of compensation or indemnity from
GUESS, or its affiliates, licensees or distributors, as a consequence of the
expiration or termination of this Agreement, whether as a result of the passage
of time, or as the result of any other cause of termination referenced in this
Agreement. LICENSEE waives any claim that it has or that it may have in the
future against GUESS or its affiliates, licensees or distributors arising from
any alleged goodwill created by LICENSEE with respect to the Products or from
its alleged creation or the increase of a market for the Products in the
Territory. In particular, nothing herein shall be interpreted as making LICENSEE
the commercial agent of GUESS; it being understood and agreed by the parties
that:

                  (a)  all promotional efforts by LICENSEE are under the strict
                       direction and control of GUESS; and

                  (b)  LICENSEE's rights under this Agreement may be terminated
                       at any time it breaches the terms hereof or upon
                       expiration of the Initial Term or any Renewal Term
                       hereof, and that in such event LICENSEE is not entitled
                       to compensation, indemnification, or other form of
                       payment from GUESS.

             17.4 Right to Publicize and Offer for Sale. At any time during the
two (2) months preceding expiration of this Agreement, GUESS or any new licensee
shall have the right to show, publicize, advertise and take orders for the
Products and any similar products.

        18. INDEMNIFICATION, REPRESENTATION AND WARRANTIES

             18.1 Indemnification. LICENSEE shall indemnify, protect, hold
harmless and defend GUESS, its officers, directors, affiliates, agents and
employees from and against any and all claims, suits, losses, liabilities,
expenses and damages, including costs of suit and attorneys' fees, arising out
of or in any way connected with: the design, creation, manufacture, sale,
distribution, labeling or Advertisement of any Product by or on behalf of
LICENSEE; any alleged defect in a Product or related to a Product; any claim of
harm or injury resulting from use of a Product; the claim of any broker, finder
or agent in connection with the making of this Agreement or any transactions
contemplated by this Agreement, or the claim of any entity that actions taken or
omitted

                                      -34-
<PAGE>

to be taken by LICENSEE bind or otherwise obligate GUESS in any way (except as
specifically provided herein); the claim of any landlord, distributor, retailer,
agent or other person or entity that termination or expiration of this Agreement
caused it damage; the breach of this Agreement; or the inaccuracy of any
representation or warranty made by LICENSEE herein. Compliance by LICENSEE with
the insurance provisions of this Agreement shall not relieve LICENSEE of its
duty to indemnify and defend GUESS under this Section. The duty to indemnify and
defend survives the termination or expiration of this Agreement.

             18.2 Defense Counsel. LICENSEE shall defend GUESS, with counsel
acceptable to LICENSEE and GUESS, with respect to each and every claim for which
GUESS is indemnified by LICENSEE under this Agreement. LICENSEE shall pay for
the services of such counsel upon counsel's presentation of legal bills or
requests for retainer.

             18.3 Authority. Each of the parties represents and warrants that it
has the full right, power and authority to enter into this Agreement and to
perform all of its respective obligations, that it is under no legal impediment
which would prevent its entering into and performing fully its obligations under
this Agreement, and that it is financially capable of performing such
obligations.

             18.4 Compliance With Laws. LICENSEE shall perform or cause to be
performed, prior to the offer of any Products in the marketplace, all necessary
tests required by applicable law throughout the Territory, if any, to confirm
the safety and effectiveness of the Products. The results of such tests shall be
promptly provided to GUESS. Such tests shall continue to be performed on a
random sample of Products during the Term of this Agreement. LICENSEE shall also
keep itself informed of safety and medical requirements concerning products
similar to the Products, and will promptly comply with all relevant laws
applicable thereto throughout the Territory. LICENSEE shall further take all
actions required by any local, provincial, national, state or regional agency,
government or commission in connection with the Products (including without
limitation remedial actions such as Product recalls), and also in order to carry
out the purposes of the rights licensed hereunder, all in compliance with
applicable law. LICENSEE shall immediately provide GUESS with copies of any
communication to or from any such agency, government or commission that relates
to or affects this Agreement, the Trademarks or the IP Rights, or the Products.
Without limitation to the foregoing, LICENSEE shall not engage in any unfair or
illegal trade practices or commit any acts or engage in any transactions that
would reflect adversely upon the goodwill associated with GUESS, the Trademarks,
the IP Rights, or the Products.

             18.5 LICENSEE Representations and Warranties. LICENSEE represents
and warrants to GUESS that:

                  (a)  LICENSEE is a corporation duly incorporated, validly
                       existing and in good standing under the laws of Delaware;

                  (b)  the audited financial statements previously furnished to
                       GUESS by LICENSEE are complete and correct in all
                       material respects and

                                      -35-
<PAGE>

                       represent accurately the financial position of LICENSEE
                       at the time this Agreement is executed;

                  (c)  no event has occurred that would have a material impact
                       on the business, operations or condition (financial or
                       otherwise) of LICENSEE;

                  (d)  LICENSEE has the ability and capacity to perform its
                       obligations hereunder or to cause such obligations to be
                       performed; and

                  (e)  any intellectual or industrial property materials
                       (including without limitation, concepts, molds, designs,
                       patterns, labels, bottles, packaging, containers, logos
                       and promotional items) to be submitted by LICENSEE to
                       GUESS for approval are original and do not infringe the
                       rights of any other person, and are not confusingly
                       similar to any other intellectual or industrial property.

Upon request, LICENSEE shall provide GUESS with a written certification that all
such representations and warranties remain true and accurate as of the date of
such certification.

             18.6 GUESS Representations and Warranties; Indemnification. GUESS
represents and warrants to LICENSEE that:

                  (a)  GUESS is a corporation duly incorporated, validly
                       existing and in good standing under the laws of Delaware;
                       and

                  (b)  GUESS has the ability and capacity to perform its
                       obligations hereunder or to cause such obligations to be
                       performed.

             GUESS agrees to indemnify, protect, hold harmless and defend
LICENSEE, its officers, directors, employees, and affiliates, from and against
any and all claims, suits, losses, liabilities, expenses and damages (including
costs of suit and reasonable attorneys' fees) reasonably incurred by LICENSEE
and arising out of any claim ("Claim") that LICENSEE's use of the Trademarks
infringe the trademark rights of a third party in the Territory, provided that
(i) LICENSEE's use of the Trademarks is made in strict accordance with this
Agreement, (ii) LICENSEE notifies GUESS of such Claim immediately after LICENSEE
learns of such Claim, (iii) GUESS has exclusive control over the defense or
settlement of any proceedings related to such Claim, (iv) LICENSEE provides
GUESS such assistance in relation to such proceedings as GUESS may reasonably
request, and (v) LICENSEE complies with any settlement or court order arising
from such proceedings, including any settlement or order that requires a change
to LICENSEE's use of the Trademarks or the Products. GUESS shall have the right
to terminate LICENSEE's right to use the Trademarks in a particular country or
countries, without further liability to LICENSEE, if GUESS determines, in its
sole discretion, that it cannot prevail over any Claim in such country(ies).
Notwithstanding the foregoing, in no event will the indemnification provided by
GUESS exceed the amount of the Trademark Royalties received by GUESS under this
Agreement at the time of such Claim.

                                      -36-
<PAGE>

             18.7 No Warranty or Representation by GUESS. Except as specifically
provided in this Agreement, GUESS makes no representation or warranty, either
express or implied, as to any matter whatsoever, including, without limitation,
the design, merchantability, durability, suitability of any product or other
item or the fitness of any product or other item for a particular purpose.

        19. APPROVAL PROCEDURES

             The approval of GUESS or the exercise of its discretion as to any
request or proposal made by LICENSEE under any section of this Agreement shall
be at the absolute and sole subjective discretion of GUESS. All packaging,
designs and artwork, advertising image and artwork, collateral materials design
and artwork, gift-with-purchase designs and artwork and press releases related
to the Product and/or the GUESS brand must be submitted to GUESS for written
approval prior to manufacture, distribution or sale. Such submittals must be
accompanied by a LICENSED PRODUCT APPROVAL FORM. Upon receipt of these
submittals, GUESS shall have ten (10) business days to review and provide
written approval or disapproval (with direction for correcting any element(s)
disapproved). If LICENSEE does not receive either a written approval or
disapproval with direction for correction from GUESS within ten (10) business
days from receipt, the item(s) shall be deemed APPROVED by GUESS. In each such
instance where GUESS fails to respond to LICENSEE, LICENSEE shall send a notice
to GUESS of the approval after the ten (10) business day period. LICENSEE shall
submit to GUESS the fragrance scent for review, panel testing and
recommendations and GUESS and LICENSEE shall mutually agree on a final scent
selection. GUESS has no obligation to approve, review or consider any item that
does not strictly comply with the required submission procedures, however, GUESS
shall inform LICENSEE of any procedural non-compliance. Approval by GUESS shall
not be construed as a determination that the approved matter complies with all
applicable regulations and laws.

             LICENSEE acknowledges and agrees that GUESS's approval or
disapproval of any matter under this Agreement is solely for the purpose of
protecting and maintaining GUESS's rights and interests in, and the quality,
reputation, image and prestige of, the Products, the Trademarks and the IP
Rights, and related goodwill, and that nothing in any action taken or omission
made by GUESS with respect to the approval or disapproval of any matter shall be
deemed to be business advice to or participation in the business activities of
LICENSEE. LICENSEE acknowledges and agrees that any approval or disapproval of
any matter under this Agreement is reasonable and necessary to protect and
maintain the Trademarks, GUESS's rights and interest in, and the quality,
reputation, image and prestige of, the Products, the Trademarks and the IP
Rights, and related goodwill and to prevent consumer confusion in connection
therewith. LICENSEE further acknowledges and agrees that GUESS is not offering,
requiring or imposing any specific marketing advice or sales plan or marketing
guidelines with respect to LICENSEE's operations.

        20. ARBITRATION

             20.1 Parties' Consent to Arbitration. Except as otherwise provided
in this Agreement, GUESS and LICENSEE consent and submit to the exclusive
jurisdiction and venue of the State of California, County of Los Angeles, for
the adjudication of any dispute between GUESS

                                      -37-
<PAGE>

and LICENSEE that arises out of or relates to this Agreement. Except as provided
in this Agreement, any dispute, controversy or claim arising out of or relating
to this Agreement shall be settled by binding arbitration heard by one (1)
arbitrator (who shall be an attorney with experience in trademark matters), in
accordance with the Commercial Arbitration Rules ("Rules") of the American
Arbitration Association. The arbitrator shall be appointed in accordance with
the Rules. The parties hereto agree that the venue of such arbitration shall be
the County of Los Angeles, California.

             20.2 Powers. The arbitrator shall be bound by the terms and
conditions of this Agreement and shall have no power, in rendering the award, to
alter or depart from any express provision of this Agreement, and the failure to
observe this limitation shall constitute grounds for vacating the award. Except
as otherwise provided in this Agreement, the arbitrator shall apply the law
specified in Section 21 below. Any award of the arbitrator shall be final and
binding upon the parties and judgment may be entered in any court of competent
jurisdiction, including, without limitation, the courts of the State of
California or any federal court in California, or any court of competent
jurisdiction within the Territory. The award and judgment thereon shall include
interest at the legal rate from the date that the sum awarded to the prevailing
party was originally due and payable, and attorneys' fees and other arbitration
costs, including, without limitation, costs associated with expert witnesses.

             20.3 Provisional Remedies. All provisional remedies shall be within
the exclusive jurisdiction of the courts. The parties may seek and obtain
provisional remedies prior to or contemporaneously with arbitration. LICENSEE
acknowledges and admits that the Trademarks and the IP Rights possess a special,
unique and extraordinary character, which makes difficult the assessment of
monetary damages that GUESS might sustain by any use which is inconsistent with
this Agreement, and that irreparable injury would be caused to GUESS by any use
of the Trademarks and/or IP Rights that is inconsistent with this Agreement,
such that injunctive and similar relief would be appropriate. Accordingly,
without prejudice to any other right and/or remedy GUESS may have under this
Agreement or the law, if, after notice by GUESS, LICENSEE fails to take any
action that LICENSEE is obligated to take under this Agreement, pertaining to
the Products, the Trademarks and/or the IP Rights, then GUESS shall be entitled
to an award of injunctive relief, specific performance to compel such action,
and/or other provisional relief.

             20.4 Entitlement to Costs. If any legal action or dispute arises
under this Agreement, arises by reason of any asserted breach of it, or arises
between the parties and is related in any way to the subject matter of the
Agreement, the prevailing party shall be entitled to recover all costs and
expenses, including reasonable attorneys' fees, investigative costs, reasonable
accounting fees and charges for experts. The "prevailing party" shall be the
party who obtains a provisional remedy such as a preliminary injunction or who
is entitled to recover its reasonable costs of suit, whether or not the suit
proceeds to final judgment; if there is no court action, the prevailing party
shall be the party who wins any dispute. A party need not be awarded money
damages or all relief sought in order to be considered the "prevailing party" by
the arbitrator(s) or a court.

        21. GOVERNING LAW

             All questions concerning this Agreement, the rights and obligations
of the parties, enforcement and validity, effect, interpretation and
construction which are governed by state law

                                      -38-
<PAGE>

shall be determined under the laws of the State of California. United States
federal law shall apply to all other issues; however, if a provisional remedy is
sought, the law of the place where such remedy is sought shall apply.

        22. RELATIONSHIP OF PARTIES

             This Agreement shall not be construed to place the parties in the
relationship of legal representatives, partners, joint venturers or agents of or
with each other. Under this Agreement, LICENSEE is an independent contractor and
shall be solely responsible for the payment of all income tax withholding,
payroll taxes, contributions and other obligations relating to LICENSEE's
employment and compensation of its employees and consultants. No party shall
have any power to obligate or bind any other party in any manner whatsoever,
except as specifically provided herein.

        23. ASSIGNABILITY

             This Agreement shall be binding upon and inure to the benefit of
the successors and permitted assigns of the parties. GUESS may freely assign all
of its rights, duties and obligations, in whole or in part. The rights granted
to LICENSEE hereunder are unique and personal in nature, and neither this
Agreement nor the rights granted to LICENSEE hereunder (including without
limitation, rights in and to the Products) may be assigned, transferred,
pledged, encumbered or hypothecated by LICENSEE without GUESS's prior written
approval. Any attempt by LICENSEE to transfer any of its rights or obligations
under this Agreement, whether by assignment, sublicense or otherwise, without
having received the prior written approval of GUESS, shall constitute a default
hereunder, but shall otherwise be null and void.

        24. INTERPRETATION

             This Agreement shall be interpreted to give GUESS maximum control
of the Trademarks and IP Rights and their usage. Any uncertainty or ambiguity
with respect to any provision of this Agreement shall not be construed for or
against any party based on attribution of drafting to either party. The headings
contained herein are for reference purposes only and shall not affect in any way
the meaning or interpretation of this Agreement.

        25. WAIVER AND INTEGRATION

             The failure of a party to insist upon strict adherence to any term
or provision of this Agreement, or to object to any failure to comply with any
term or provision of this Agreement, shall not be a waiver of that term or
provision, estop that party from enforcing that term or provision, or preclude
that party from enforcing that term or provision by estoppel or by laches. The
receipt by a party of any benefit from this Agreement (including without
limitation royalty or other payments, and including whether or not accepted
after the respective due date(s)) shall neither constitute such party's waiver
nor effect an estoppel on the right of that party to enforce any provision
hereof. None

                                      -39-
<PAGE>

of the terms of this Agreement shall be deemed to be waived or modified, except
by an express agreement in writing, signed by an authorized officer of the party
against whom enforcement of the waiver or modification is sought, supported by
new consideration.

        26. NOTICES AND COMMUNICATIONS

             Any notice, communication or legal service of process required or
permitted under this Agreement shall be effective when personally delivered in
writing; or on the date when the notice, service or communication is transmitted
by electronic facsimile (with a confirmation copy to be sent by mail); or the
day after the notice, service or communication is sent by overnight air courier
service; or five (5) days after the date of mailing. All notices shall be sent
to the parties at the notice addresses listed below or to such other persons and
notice addresses as may be designated in writing by the parties to each other.
The date a notice shall be deemed to be transmitted, sent via overnight air
courier or mailed shall be the date at the notifier's place of business at the
time of the transmission, sending or mailing.

TO GUESS:              GUESS?, INC.
                       1444 South Alameda Street
                       Los Angeles, California 90021, U.S.A.
                       Attention: Legal Department
                       Telephone: (213) 765-3100
                       Facsimile: (213) 744-7821

TO LICENSEE:           PARLUX FRAGRANCES, INC.
                       3725 S.W. 30th Avenue
                       Fort Lauderdale, Florida  33312, U.S.A.
                       Attention: Ilia Lekach
                       Telephone:  (954) 316-9008
                       Facsimile:  (954) 316-8155

WITH A COPY TO:        MITCHELL SCHRAGE & ASSOCIATES
                       126 East 56th Street
                       New York, New York 10022, U.S.A.
                       Attention: Mitchell R. Schrage, Esq.
                       Facsimile:  (212) 758-1616

                                      -40-
<PAGE>

        27. SEVERABILITY

             The provisions of this Agreement are severable, and if any
provision shall be held invalid or unenforceable, in whole or in part, in any
jurisdiction, then such invalidity or unenforceability shall affect only such
provision, and shall not affect such provision in any other jurisdiction. To the
extent legally permissible, a provision which reflects the original intent of
the parties shall be substituted for such invalid or unenforceable provision.

        28. SURVIVAL

             All obligations of the parties of a continuing nature, including
without limitation those concerning trademark rights, indemnities and trade
secrets, shall survive the termination or expiration of this Agreement.

        29. EXHIBITS

             The Exhibits attached hereto and as revised by agreement of the
parties from time to time are hereby incorporated by reference and form integral
parts hereof. The reporting, approval and other similar forms of GUESS attached
as Exhibits hereto may be revised by GUESS at any time and from time to time.

        30. ENTIRE AGREEMENT; LANGUAGE; COUNTERPARTS

             This Agreement, including all Exhibits, constitutes the entire
agreement between the parties with respect to, and supersedes all prior
negotiations, agreements and understandings between the parties concerning, the
subject matter hereof. This writing is intended as the final, complete and
exclusive statement of the terms of the agreement between the parties with
respect to the subject matter hereof and may only be amended in writing. All
communications relating to this Agreement shall be in English. If LICENSEE
transmits any information to GUESS in any other language, GUESS may have such
documents translated, and LICENSEE shall pay all costs of such translation. If
LICENSEE has this Agreement translated for the purpose of submitting it to any
local, provincial or national government or official body, GUESS shall have the
right to review and correct the translation prior to submission to any
government or official body. The English original shall control the relationship
between GUESS and LICENSEE. All hearings related to any dispute concerning this
Agreement shall be in English, unless otherwise requested by GUESS.

             This Agreement may be executed in counterparts, each of which shall
be deemed an original and all of which together shall constitute one and the
same instrument.

                                      -41-
<PAGE>

        IN WITNESS WHEREOF, the parties hereto have caused their duly-authorized
representatives to execute this Agreement as of the date first-above written.

PARLUX FRAGRANCES, INC.                     GUESS?, INC.

By:  /s/ Ilia Lekach                        By:  /s/ Paul Marciano
     ---------------                             -----------------
     Ilia Lekach                                 Paul Marciano
     Chairman and                                Co-Chairman and
     Chief Executive Officer                     Co-Chief Executive Officer

                                            GUESS? IP HOLDER L.P.

                                            By:  /s/ Deborah S. Siegel
                                                 ---------------------
                                                 Deborah S. Siegel
                                                 Secretary

                                      -42-
<PAGE>

                                    EXHIBIT A
                                   TRADEMARKS

                                      GUESS

                                     GUESS?

                           GUESS? AND TRIANGLE DESIGN

                                   BABY GUESS?

                                      -43-
<PAGE>

                                    EXHIBIT B
                         LICENSED PRODUCT APPROVAL FORM

[LOGO]  GUESS?, INC.

                         LICENSED PRODUCT APPROVAL FORM

NAME OF LICENSEE:
                  ------------------------------------------------

LICENSED PRODUCT:
                  ------------------------------------------------

SEASON:
         --------------------------------------------

SKU#:
        ------------------------------------

COMMENTS:
<TABLE>

<S>                                                               <C>
----------------------------------------------                    ---------------------------------------------------------------

----------------------------------------------

----------------------------------------------                                          PLACE PHOTO HERE

----------------------------------------------

----------------------------------------------

                                                                  ---------------------------------------------------------------
</TABLE>

[ ] NEW SUBMISSION   [ ] CARRYOVER

     WHOLESALE $ _____________________________

     RETAIL $ __________________________________

     SIZES  _____________________________________

     START TAKING ORDERS  ___________________

     END TAKING ORDERS  _____________________

     START SHIP  _______________________________

     END SHIP  _________________________________

---------------------------------------               --------------------------
        SIGNATURE OF LICENSEE                             SIGNATURE OF LICENSOR

[ ] APPROVED              [ ] APPROVED WITH CHANGE           [ ] DISAPPROVED

                                      -44-
<PAGE>

                                    EXHIBIT C
                       LICENSED PROPERTY USE APPROVAL FORM

[LOGO] GUESS?, INC.

                       LICENSED PROPERTY USE APPROVAL FORM
             All uses of GUESS? Trademarks that are not advertising
                 (e.g.: stationery, packaging, displays, etc.)

                                                      --------------------------
                                                         GUESS? USE ONLY

Name of Licensee _________________________________    Date use submitted________

Submitted Product ________________________________    Date use returned_________
                                                      --------------------------

--------------------------------------------------------------------------------

Description of use:
                    ------------------------------------------------------------

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
<TABLE>

<S>                  <C>                     <C>                 <C>                    <C>
[ ] Concept Design   [ ] Color Indication    [ ]  Finished Art   [ ] Production Sample  [ ] Final Sample

[ ] Approved__________________________________________     [ ] Disapproved_______________________________

Comments/Suggestions:
                      ---------------------------------------------------------------------------------------------

                      ---------------------------------------------------------------------------------------------

                      ---------------------------------------------------------------------------------------------
</TABLE>

        ATTACH A SAMPLE OF USE IN THIS SPACE OR AFFIX TO A SEPARATE PAGE

----------------------------------              --------------------------------
Signature of Licensee                           Signature of GUESS? Coordinator

                                      -45-
<PAGE>

                                   EXHIBIT D-1
                                    CUSTOMERS

                LISTING OF UNITED STATES CHANNELS OF DISTRIBUTION

ALL CUSTOMERS HAVE AN LWP OF *

Federated Group
         Bloomingdale's
         Burdines
         Macy's East
         Macy's West
         Rich's / Lazarus / Goldsmith's
         The Bon Marche
May Corp.
         Famous Barr
         Filene's / Kaufman's
         Foley's
         Hecht's
         Lord & Taylor
         Robinson May / Meier & Frank
Saks, Inc. Group
         Carsons/Herbergers/Younkers
         Proffitt's / McRaes
         Parisian's
         Sak's
Belk's
Boscov's
Dillards
Elder Beerman
Gottschalks
Marshall Fields
Nieman Marcus
Nordstrom's
Peebles
The Bon Ton
Von Maur
Military bases, including AAFES and Navy
Spiegel

                                      -46-
<PAGE>

                                   EXHIBIT D-2
                              CUSTOMER PROFILE FORM

[LOGO] GUESS?, INC.

                              CUSTOMER PROFILE FORM
<TABLE>

----------------------------------------------------------------- ---------------------------------------------------------------
<S>                                                               <C>
CORPORATE NAME                                                    DBA NAME

----------------------------------------------------------------- ---------------------------------------------------------------
OWNERS NAME                                                       BUYERS NAME

----------------------------------------------------------------- ---------------------------------------------------------------
ADDRESS                                                           CITY

----------------------------------------------------------------- ---------------------------------------------------------------
STATE                                                             COUNTRY                                ZIP

----------------------------------------------------------------- -------------------------------------- ------------------------
PHONE(S) FAX DATE

----------------------------------------------------------------- -------------------------------------- ------------------------

1. Type of Account: [ ] Specialty            [ ] Department            [ ] Other

    Year Business Established                                          At present location since
                              --------------------------------                                   ------------------

2.  Are you currently doing business with GUESS?  [ ] No  [ ] Yes  Account #                   Division
                                                                             ----------------           -------

3. Check the type(s) of merchandise you currently carry in your store(s).

[ ] Perfume      [ ] Accessories       [ ] Other (Please list)
                                                                ----------------------------------------------------

      --------------------------------------------------------------------------------------------------------------

4. List the key manufacturers you currently carry in your store(s). (Include GUESS? Licensees, if applicable)

    a                                                         d
       -------------------------------------                     -----------------------------------------

    b                                                         e
       -------------------------------------                     -----------------------------------------

    c                                                         f
       -------------------------------------                     -----------------------------------------

5.  Number of stores that you currently operate               List your store locations.  (Attach additional sheets, if
    Check stores where Guess? will be carried: -------------   necessary)

    [ ]                                                        [ ]
        ----------------------------------------------------       -----------------------------------------------------

    [ ]                                                        [ ]
        ----------------------------------------------------       -----------------------------------------------------

    [ ]                                                        [ ]
        ----------------------------------------------------       -----------------------------------------------------

6. Comments
            ------------------------------------------------------------------------------------------------------------
</TABLE>

------------------------------------           ---------------------------------
GUESS? DECLINE                                 GUESS? APPROVAL

Please submit typed profile to:

                             PARLUX FRAGRANCES, INC.
                               3725 SW 30th Avenue
                            Ft. Lauderdale, FL 33312

*ALL APPLICATIONS MUST BE SUBMITTED WITH INTERIOR AND EXTERIOR PHOTOS.

           GUESS(R) Under Trademark License to Parlux Fragrances, Inc.

                                      -47-
<PAGE>

                                   EXHIBIT E-1
                                  DISTRIBUTORS

  * PAGES 55-59

                                      -48-
<PAGE>

                                   EXHIBIT E-2
                           DISTRIBUTION APPROVAL FORM

[LOGO] GUESS?, INC

                                                              Page _____ of ____
                                                      Date
                                                          ----------------------

FORM MUST BE SUBMITTED COMPLETE & SENT TO:         GUESS?, INC./LICENSING DEPT.
                                                   1444 SOUTH ALAMEDA STREET
                                                   LOS ANGELES, CA  90021
                                                   TEL: (213) 765-3100
                                                   FAX: (213) 765-3666

                           DISTRIBUTION APPROVAL FORM
                           --------------------------

Name of Licensee:
                  -------------------------------------------------------------

Licensed Product (s):
                      ---------------------------------------------------------

Country in the territory you are interested in distributing in / shipping to:
(Please use one form for each country)

                        --------------------------------

1. Please give us the name and address of the distributor, the various
products/labels they currently distribute as well as the volume they shipped the
last 3 years for each brand.

         Name:
                  --------------------------------------------
<TABLE>
<CAPTION>

<S>                                           <C>                          <C>                          <C>
   BRAND (S)                            YEAR 1                       YEAR 2                       YEAR 3
_____________                   U.S. $ ___________           U.S. $ ___________           U.S. $ ___________
_____________                   U.S. $ ___________           U.S. $ ___________           U.S. $ ___________
_____________                   U.S. $ ___________           U.S. $ ___________           U.S. $ ___________
</TABLE>

2. If your distributor is planning to distribute full-scale throughout the
country, please give the amount they are guaranteeing to purchase from you for
the next 3 years.

         Year 1               ____________units          U.S. $ ______________
         Year 2               ____________units          U.S. $ ______________
         Year 3               ____________units          U.S. $ ______________

                                      -49-
<PAGE>

3. Have you reviewed the proposed distributor's financial documents and find
them acceptable?

                [ ] Yes                     [ ] No

         Comments:
                   ----------------------------------------------------------

4. The following must accompany this form if you are seeking to assign a
distributor to sell throughout the territory:

    ____       Brochure of distributor (if available); including product photos.

    ____       Background information / history
               (i.e. how long they have been in business, levels of
               distribution, experience in the marketplace,
               references, etc.)

    ____       Pictures of the distributor's showroom (if applicable)

5. Please list the full address, fax number and a contact name of the proposed
distributor.

         Address:
                    ------------------------------------------------------------
         Fax Number:
                    ---------------------------------
         Contact Name:
                        --------------------------------------------------------

6.
         ----------------------------        ----------------------------------
         Signature of Licensee              Signature of Licensor - Guess?, Inc.

[ ] Approved                         [ ] Disapproved

Date:
         ---------------------------

                                      -50-
<PAGE>

                                    EXHIBIT F
                            ADVERTISING APPROVAL FORM

[LOGO] GUESS?, INC.
                                                   Date Returned:   ____________

                            ADVERTISING APPROVAL FORM
                            -------------------------
                 Submissions may be approved only in writing and
                         only if all changes are made.

Name of Licensee/Distributor:
                             ---------------------------------------------------

Licensed Product Specific to Submission:
                                       -----------------------------------------

--------------------------------------------------------------------------------
                               ARTWORK SUBMISSION
--------------------------------------------------------------------------------

PRINT             (Magazine, Newspaper)

         Name of publication:
                           -----------------------------------------------------

         Issue Date:
                           -----------------------------------------------------

         Image number(s):
                           -----------------------------------------------------

         Ad position (as detailed as possible):

         [ ] LEFT-HAND PAGE      [ ] RIGHT-HAND PAGE     [ ] DOUBLE-PAGE SPREAD

OUTDOOR  (Billboards, Bus Shelters, Lighted Boxes, Phone Kiosks)

         Posting dates (be specific):
                                    --------------------------------------------

         Posting area (include city & area):

         Dimensions:
                    ------------------------------------------------------------

         OTHER      Description:
                               -------------------------------------------------

--------------------------------------------------------------------------------
                             PUBLICATION SUBMISSION
--------------------------------------------------------------------------------

Name of publication:
                           -----------------------------------------------------
         (A copy of the magazine or newspaper must be included)

Frequency (check one):     [ ] Daily         [ ]  Weekly            [ ] Monthly

Comments/Suggestions:
                           -----------------------------------------------------

--------------------------------------------------------------------------------
                               FOR GUESS? USE ONLY
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
         Please follow the applicable instructions:
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

-----------       ---------------------------          -------------------------

Approved          Approved with above changes             Disapproved
--------------------------------------------------------------------------------

                                      -51-
<PAGE>

[LOGO] GUESS?, INC.
                                                   Date Returned:   ____________

                       SPECIAL EVENT CONCEPT APPROVAL FORM
                       -----------------------------------
                 Submissionsmay be approved only in writing and
                     only if all changes are made. This form
                      is only to approve the concept of the
                                     event.

       All event details must be submitted to your advertising contact at
                 least four (4) weeks prior to the event date.

Name of Licensee/Distributor:
                           -----------------------------------------------------

Country where this event will take place:
                                         ---------------------------------------
Event date(s) and time:

Type of Event:     [ ] Trade Show    [ ] Fashion Show     [ ] New Store Opening

                   [ ] Other
                           -----------------------------------------------------

Is this currently budgeted?                   [ ]   YES       [ ]  NO

Who will pay for this event?
                            ---------------------------------------------------

What is the estimated expenditure cost?
                                       -----------------------------------------

Will there be advertising to support this event?      [ ] YES       [ ] NO

    If yes, what?
                  --------------------------------------------------------------
                  * An ADVERTISING APPROVAL FORM MUST BE SUBMITTED FOR EACH
                    ADVERTISING MEDIUM.

Submitted by:                                           Date:
            -----------------------------------             --------------------

--------------------------------------------------------------------------------
                               FOR GUESS? USE ONLY
--------------------------------------------------------------------------------

         Please follow the applicable instructions:
--------------------------------------------------------------------------------

         This event is:       [ ]  APPROVED               [ ]  DISAPPROVED

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

--------------------       ----------------     --------------------------------

Licensee/Distributor       Regional Manager     Regional Advertising Coordinator
--------------------------------------------------------------------------------

* This form must contain three signatures, one from each of the individuals
listed above, to be considered APPROVED.
--------------------------------------------------------------------------------

                                      -52-
<PAGE>

                                    EXHIBIT G
                             ADVERTISING BUDGET FORM

[LOGO] GUESS?, INC.

--------------------------------------------------------------------------------
                         ANNUAL ADVERTISING BUDGET FORM
--------------------------------------------------------------------------------
                                Name of Licensee:
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
                                Licensed Product:
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
                               Territory/Country:
--------------------------------------------------------------------------------
<TABLE>
<CAPTION>

                                                                      ------------------------------------
<S>                                                                     <C>
                                                   Projected Sales    US$
                                                                      ------------------------------------
                                                      Period from:
                                                                      ------------------------------------
                                                               to:
                                                                      ------------------------------------
                               Projected Advertising Expenditures:    US$
                                                                      ------------------------------------
                                                      Period from:
                                                                      ------------------------------------
                                                               to:
                                                                      ------------------------------------

------------------------------------------------------------------------ -----------------------------------
                                   TYPE OF ADVERTISING                                  US$
------------------------------------------------------------------------ -----------------------------------
Consumer Advertising (List)
------------------------------------------------------------------------ -----------------------------------
Trade Advertising (List)
------------------------------------------------------------------------ -----------------------------------
Co-Op Advertising (List Department Stores)
------------------------------------------------------------------------ -----------------------------------
Newspapers (List)
------------------------------------------------------------------------ -----------------------------------
Charities (List)
------------------------------------------------------------------------ -----------------------------------
Sponsorships (List)
------------------------------------------------------------------------ -----------------------------------
Special Events (List)
------------------------------------------------------------------------ -----------------------------------
Billboards (List Cities)
------------------------------------------------------------------------ -----------------------------------
Promotional Items (List)
------------------------------------------------------------------------ -----------------------------------
TV / Cinema (List)
------------------------------------------------------------------------ -----------------------------------
Radio (List)
------------------------------------------------------------------------ -----------------------------------
Bus Shelters (List Cities)
------------------------------------------------------------------------ -----------------------------------
Product Provided to Celebrities (List)
------------------------------------------------------------------------ -----------------------------------
POS Materials
------------------------------------------------------------------------ -----------------------------------
Production Fees & Shoot Fees
------------------------------------------------------------------------ -----------------------------------
Posters & Banners
------------------------------------------------------------------------ -----------------------------------
PR Consultant Fees (List Functions)
------------------------------------------------------------------------ -----------------------------------
Other (List)
------------------------------------------------------------------------ -----------------------------------
                                                                TOTALS:   US$
------------------------------------------------------------------------ -----------------------------------

------------------------------------------------------------------------------------------------------------
               PLEASE COMPLETE SEPARATE FORMS FOR EACH COUNTRY IN
                 YOUR LICENSED TERRITORY, AND ATTACH ADDITIONAL
                              SHEETS AS NECESSARY.
------------------------------------------------------------------------------------------------------------
</TABLE>

                                      -53-
<PAGE>

                                    EXHIBIT H
                                 ROYALTY MINIMUM

Contract Year                                                    Royalty Minimum
-------------                                                    ---------------

                                            Initial Term
                                            ------------

First Contract Year
November 1, 2003 - December 31, 2005                                    *

Second Contract Year
January 1, 2006 - December 31, 2006                                     *

Third Contract Year
January 1, 2007 - December 31, 2007                                     *

Fourth Contract Year
January 1, 2008 - December 31, 2008                                     *

Fifth Contract Year
January 1, 2009 - December 31, 2009                                     *

                                            Renewal Term
                                            ------------

Sixth Contract Year
January 1, 2010 - December 31, 2010                                     *

Seventh Contract Year
January 1, 2011 - December 31, 2011                                     *

Eighth Contract Year
January 1, 2012 - December 31, 2012                                     *

Ninth Contract Year
January 1, 2013 - December 31, 2013                                     *

Tenth Contract Year
January 1, 2014 - December 31, 2014                                     *

                                      -54-
<PAGE>

                                    EXHIBIT I
                             STATEMENT OF ROYALTIES

GUESS [LOGO] GUESS? LICENSING, INC.

                                                          STATEMENT OF ROYALTIES
-----------------------------------------
LICENSEE NAME -  PARLUX FRAGRANCES, INC.
-----------------------------------------
LICENSEE ADDRESS
-----------------------------------------
<TABLE>
<S>                                                                        <C>
                                                                           FOR  ____________   TO  ___________
-----------------------------------------
                                                                                             (Month)
-----------------------------------------
LICENSEE PRODUCT LINE -
-----------------------------------------
</TABLE>

<TABLE>
<CAPTION>

-----------------------------------------------------------------------------------------------------------------------------------
                 SALES CLASSIFICATIONS                        NUMBER            NUMBER         NUMBER         MSRP          GROSS
      ALL COLUMNS MUST BE COMPLETED FOR ALL SALES             TOTAL            CLOSEOUT         UNITS                       SALES
                   CLASSIFICATIONS.                           UNITS             UNITS         RETURNED
               IF ZERO, PLEASE INDICATE.                     SHIPPED           SHIPPED
-----------------------------------------------------------------------------------------------------------------------------------
<S>                                                          <C>               <C>            <C>             <C>           <C>
DOMESTIC SALES
-----------------------------------------------------------------------------------------------------------------------------------
     Regular Accounts
-----------------------------------------------------------------------------------------------------------------------------------
     Samples
-----------------------------------------------------------------------------------------------------------------------------------
     Closeouts
-----------------------------------------------------------------------------------------------------------------------------------
     Licensee-Owned Retail Location
-----------------------------------------------------------------------------------------------------------------------------------
     Guess?, Inc. Retail Stores
-----------------------------------------------------------------------------------------------------------------------------------
     Guess?, Inc. Factory Stores
-----------------------------------------------------------------------------------------------------------------------------------
     Perfumania
-----------------------------------------------------------------------------------------------------------------------------------
     Miscellaneous
  SUB-TOTAL
-----------------------------------------------------------------------------------------------------------------------------------
APPROVED INTERNATIONAL SALES
-----------------------------------------------------------------------------------------------------------------------------------
                                                 TOTALS
                                                        ---------------------------------------------------------------------------

[restubbed]
<CAPTION>
                                                                                                                  ROYALTY RATE    *
-----------------------------------------------------------------------------------------------------------------------------------
                 SALES CLASSIFICATIONS                    LESS:      LESS:           LESS:          LESS:    NET SALES    ROYALTY
      ALL COLUMNS MUST BE COMPLETED FOR ALL SALES      ALLOWANCES   PAYMENT         CLOSEOUT       RETURNS    DOLLARS      AMOUNT
                   CLASSIFICATIONS.                                   TERM         DISCOUNTS                               $U.S.
               IF ZERO, PLEASE INDICATE.                           DISCOUNTS
-----------------------------------------------------------------------------------------------------------------------------------
<S>                                                    <C>         <C>             <C>             <C>       <C>          <C>
DOMESTIC SALES
-----------------------------------------------------------------------------------------------------------------------------------
     Regular Accounts
-----------------------------------------------------------------------------------------------------------------------------------
     Samples
-----------------------------------------------------------------------------------------------------------------------------------
     Closeouts
-----------------------------------------------------------------------------------------------------------------------------------
     Licensee-Owned Retail Location
-----------------------------------------------------------------------------------------------------------------------------------
     Guess?, Inc. Retail Stores
-----------------------------------------------------------------------------------------------------------------------------------
     Guess?, Inc. Factory Stores
-----------------------------------------------------------------------------------------------------------------------------------
     Perfumania
-----------------------------------------------------------------------------------------------------------------------------------
     Miscellaneous
  SUB-TOTAL
-----------------------------------------------------------------------------------------------------------------------------------
APPROVED INTERNATIONAL SALES
-----------------------------------------------------------------------------------------------------------------------------------
                                          TOTALS
                                                       ----------------------------------------------------------------------------
                                                                                    SIGNED BY :
                                                                                                -------------------------
</TABLE>

                                      -55-
<PAGE>

                                    EXHIBIT J
                                MINIMUM NET SALES

Contract Year                                                 Minimum Net Sales
-------------                                                 -----------------

                                            Initial Term
                                            ------------

First Contract Year
November 1, 2003 - December 31, 2005                           *

Second Contract Year
January 1, 2006 - December 31, 2006                            *

Third Contract Year
January 1, 2007 - December 31, 2007                            *

Fourth Contract Year
January 1, 2008 - December 31, 2008                            *

Fifth Contract Year
January 1, 2009 - December 31, 2009                            *

                                            Renewal Term
                                            ------------

Sixth Contract Year
January 1, 2010 - December 31, 2010                            *

Seventh Contract Year                                          *
January 1, 2011 - December 31, 2011

Eighth Contract Year
January 1, 2012 - December 31, 2012                            *

Ninth Contract Year
January 1, 2013 - December 31, 2013                            *

Tenth Contract Year
January 1, 2014 - December 31, 2014                            *

                                      -56-
<PAGE>

                                    EXHIBIT K
                              MONTHLY SALES REPORT

GUESS [LOGO] GUESS? INC.
                                                     SUBMIT TO THE ATTENTION OF:
                                                                    GUESS?, INC.
                                         TEL: (213) 765-3100 FAX: (213) 765-3666

--------------------------------------------------------------------------------
                              MONTHLY SALES REPORT
--------------------------------------------------------------------------------

LICENSEE:             __________________________________________________________

LICENSED PRODUCT(S):  __________________________________________________________

MONTH REPORTED:       __________________________________________________________

           GROSS SALES:  ____________________

           DEDUCTIONS:   ____________________

           NET SALES:

      PLEASE FAX THIS FORM TO GUESS?, INC. NO LATER THAN THIRTY (30) DAYS
         AFTER THE END OF EACH OF THE FIRST TWO MONTHS OF EACH QUARTER.

                                      -57-
<PAGE>

                                    EXHIBIT L
                            SYSTEMS REQUIREMENTS LIST

        In order to determine the necessary systems requirements, GUESS will
require a full disclosure and/or detailed diagram of the management information
system in place at LICENSEE's principal place of business as noted in Section 26
herein. This includes, but is not limited to, the following:

            o   business systems hardware model name;

            o   business application software names, functional description and
                version;

            o   electronic communications - EDI and e-mail - capabilities, name,
                version and any unique protocols;

            o   description of any and all warehouse management systems, name,
                version and hardware details; and

            o   if applicable, the name, version, hardware and software
                description of any systems to support a retail environment.

        GUESS may request additional details, at any time, to further understand
LICENSEE's business system environment.

        LICENSEE must have internet access and the ability to send and receive
data through commonly accepted internet mail formats such as: mime and
unencoded.

        Once such information is received, GUESS will consult with LICENSEE
regarding the acceptability of current systems and/or requirements for revisions
thereto.

        In addition, if LICENSEE will be selling Products to GUESS or any
affiliate, LICENSEE must meet the following additional requirements, all of
which are subject to change in GUESS's discretion:

1.  Communications
    1.1. Licensee must be able to send/receive documents via EDI in version
         4010VICS

         1.1.1. Licensee may contract with a third party provider to act as
                stand in for document transfers via EDI.

    1.2. Mandatory documents include:

         1.2.1. PO (850)

         1.2.2. Invoice (810)

                                      -58-
<PAGE>

                                EXHIBIT L (CON'T)
                            SYSTEMS REQUIREMENTS LIST

         1.2.3. ASN (856)
         1.2.4. FA (997)
    1.3. Must use a VAN (Value Added Network) - IBM preferred.
         1.3.1. VAN Trading Partnership is established as a 50/50 payment
                agreement.
    1.4. Must adhere to the GUESS Mapping Guidelines.

2.  UPC Numbers
    2.1. A Licensee with a Style/Color/Size count of one hundred (100) or
         greater must have UPC Numbers available to access on QRS Catalog.
    2.2. A Licensee with a Style/Color/Size count of ninety-nine (99) or less
         may request that GUESS or its affiliate create UPC Numbers for their
         merchandise.
         2.2.1. GUESS or its affiliate will charge a fee of five dollars ($5.00)
                per UPC created.

3.  Merchandise Packing & Labeling
    3.1. All shipments must be scan packed to verify the shipments against an
         existing GUESS PO.
    3.2. All cartons must have a UCC-128 Bar Code label affixed to the outside.
         3.2.1. The UCC-128 Bar Code carton number must be sent within the EDI
                ASN Document.
         3.2.2. The EDI ASN Document detail must match the contents of the
                physical carton as to UPC, Style, Color, Size and Units.
    3.3. The merchandise listed on the Carton Packing List must match the
         contents of the carton and the EDI ASN Document.

                                      -59-

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