Document:

exv10w30

English
Translation

Exhibit 10.30

Cooperation Agreement

THIS COOPERATION AGREEMENT (this “Agreement”) is made and entered into by the parties below as of
November 16, 2009 in the People’s Republic of China (“PRC”):

Party A: Hangzhou Fanyi Technologies Co., Ltd. (hereinafter referred to as “Party A”)

Registered address: Room 625 West Area, Building A, Zhejiang University Science Park, No.525 Xixi
Road, Xihu District

Mailing address: Room 708, Block C, Zhejiang University Science Park, No.525 Xixi Road, Hangzhou,
Zhejiang Province

Legal representative: Song Tao

Commercial contact: Zhang Yunyan

Tel.:

Party B: Beijing Kongzhong Xinshi Information Technology Co., Ltd. (hereinafter referred to as
“Party B”)

Mailing address: 32F, Tengda Building, No.168 Xizhimenwaidajie Haidian District, Beijing

Registered address: 33F, Tengda Building, No.168 Xizhimenwaidajie Haidian District, Beijing

Legal representative: Wu Linguang

Commercial contact: Wang Xue

Tel.:

(hereinafter referred to individually as a “Party” and collectively as the “Parties”)

WHEREAS, Party A is a mobile software and platform developer with own development capabilities; and
Party B is a domestic telecommunications information technology and application service provider
and has intensive capabilities and rich experience in respect of Internet and telecommunications
information transmission. Party B has content/application service operation qualification. The
above parties agreed as follows through negotiation:

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	1.	 	Definitions and Interpretations

1.1 Definitions: Unless otherwise defined herein, the following terms shall have the
following meanings:

	1.1.1	 	“PRC Law” shall mean existing and future PRC laws and regulations.
	 
	1.1.2	 	“Business Secrets” shall mean technical, financial, commercial or any other information
owned by one party and/or its subsidiaries or affiliates and regarded by such party as
business secrets which:

	 	(a)	 	are not known to the public;
	 
	 	(b)	 	can produce economic benefits to their respective owners;
	 
	 	(c)	 	are of practical value;
	 
	 	(d)	 	are regarded as secrets by the owners, for which appropriate protective measures
have been taken.

	1.1.3	 	“Effective Date” means the date on which this Agreement is executed by both parties (the
latter of the date when the parties hereto sign this Agreement).

	1.1.4	 	“Force majeure” shall mean unforeseeable disasters or accidents (or foreseeable disasters or
accidents but whose occurrences or consequences are unavoidable) which occur within the term
hereof, are beyond the control of either party and render it impossible for either party to
fully perform this Agreement, including but not limited to earthquakes, typhoons, fires,
floods, wars, strikes, riots, hacker attacks, technical regulations by telecommunication
administration authority, network gate failures in respect of SMS/MSS/WAP/Mobile
Game/IVR/fluid media of various mobile operation companies or any other natural or human
causes, both parties shall not bear any liabilities. If Force Majeure occurs, both parties
shall negotiate the solution promptly.

	1.1.5	 	“Party A’s Product” shall mean materials, documents, pages, system programs, etc.,
constituted by relevant characters, sounds, images, pictures, codes or similar formats or
formats that may be developed in future, as provided by Party A and whose intellectual
property rights are owned by Party A or Party A is authorized to use.

	1.1.6	 	“Personal Users” shall mean personal users within the territory of the People’s Republic of
China (excluding Taiwan, Hong Kong and Macau).

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	1.1.7	 	Party B and its Affiliates: mean all the companies whose financial statements can be
consolidated with the financial statements of KongZhong Corporation in accordance with US
GAAP. On the date hereof, Party B and its affiliates include Beijing Kongzhong Xinshi
Information Technologies Co., Ltd., Kongzhong Xintong Information Technology (Beijing) Co.,
Ltd., Beijing Boya Wuji Technology Co., Ltd., Beijing Yidong Wuxian Network Technology Co.,
Ltd., Tianjin Mengma Technology Co., Ltd., Beijing Chengxitong Information Technology Co.,
Ltd., Kongzhong (China) Limited, Beijing Xinrui Hulian Technology Co., Ltd., Shanghai
Mailifang Communications Co., Ltd., Beijing Shiyuan Leya Cultural Media Co., Ltd., Xiamen
Xinreli Technology Co., Ltd. and Nanjing Dazhong Shuwang Book Culture Co., Ltd. The affiliates
herein also include the future affiliates conforming to the above conditions.

1.2 Interpretations

	 	1.2.1	 	For the purpose of this Agreement, a “day” is a calendar day and a “working day”
refers to a working day of all PRC banks.
	 
	 	1.2.2	 	The headings herein contained are for the convenience of reference only, and shall
not affect the meaning and interpretation of any part hereof.
	 
	 	1.2.3	 	Where the context requires, the words in the plural form shall also refer to the
singular and vice versa.
	 
	 	1.2.4	 	All references to sections, articles and paragraphs herein are to the sections,
articles and paragraphs of this Agreement.

	2.	 	Representations and Warranties

2.1 Legal Status

Each Party represents and warrants to the other Party as follows:

	2.1.1	 	it is an independent legal person organized and validly existing under the officially
promulgated PRC Laws. Its signatory has been granted with the adequate and effective approval
and authorization;
	 
	2.1.2	 	It is legally qualified for engaging in the transactions contemplated hereby and such
transactions fall within its business scope;
	 
	2.1.3	 	the execution and performance by it of this Agreement comply with the provisions of the laws
and its articles of association;
	 
	2.1.4	 	this Agreement constitutes valid, binding and enforceable legal obligations
against it;

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	2.1.5	 	it has the capacity to perform its obligations hereunder and such performance does not
violate the restrictions of any applicable law by which it is bound or infringe upon the
lawful interests of any third party;
	 
	2.1.6	 	the execution and performance by it of this Agreement do not require any approval from or to
be filed with any third party.

2.2 Legal effect

	2.2.1	 	This Agreement will be legally binding on both parties hereto on and from the Effective
Date.
	 
	2.2.2	 	Each party warrants that none of the execution and performance hereof and the commercial
transactions contemplated hereby violate any PRC Law in any aspect.
	 
	2.2.3	 	Prior to the execution of this Agreement, each Party shall present to the other Party the
business license passing current year’s annual inspection and deliver the copy (affixed with
its company seal) of the business license passing current year’s annual inspection to the
other party for record.

	3.	 	Cooperation Contents

The Parties will cooperate with respect to the following matters. The specific cooperation contents
are as follows:

	3.1	 	Party A will be responsible for the planning, productions, publicity and promotion, and
customer services in respect of the Party A’s Product and the Cooperation Business.
	 
	3.2	 	Party B will provide Party A with the SMS, MMS, WAP and other business channels of China
Mobile, China Unicom, China Telecom (and other newly added operators) on a paid basis as the
channels of Party A’s business [including, but not limited to, game, reading business]
(the “Cooperation Business”).
	 
	3.3	 	The Parties agree that in respect of the relevant telecom value-added business of the
cooperation hereunder, the proceeds of the Cooperation Business will be distributed between
the Parties at the rates and terms as agreed by the Parties (refer to the proceeds
distribution section for the detailed information).
	 
	3.4	 	Any other requirement for cooperation shall be otherwise negotiated and determined by the
Parties.

	4.	 	Settlement Method

	4.1	 	Proceeds Distribution and Settlement

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	 	4.1.1	 	The net information fee proceeds from the Cooperation Business hereunder
(hereinafter referred to as the “Cooperation Net Proceeds”) will be distributed between
the Parties. Net proceeds mean all the information fee proceeds derived from use by
mobile phone users of Party B’s wireless value-added service multiplied by successful
charging rate less uncollectible allowance of telecom operator, collection handling
charge or shared information fee.
	 
	 	 	 	Total information fee proceeds = total number of valid MO of users × unit price
(total number of valid MO of users is subject to the data synchronously sent by
Party B to Party A. If Party A has any doubt to Party B’s data, Party B shall fully
assist in checking the data. The final data shall be the data agreed by the
Parties.)
	 
	 	 	 	For the total information fee from the Cooperation Business in any month, the net
information fee proceeds shall be distributed between the Parties on
[****]*:[****]* basis, i.e., Party A shall be entitled to [****]*
of the Cooperation Net Proceeds of that month and Party B shall be entitled to
[****]* of the Cooperation Net Proceeds of that month.

	4.2	 	Currently, the formula of the cooperation proceeds distribution of the Parties is as follows:
	 
	 	 	Party A’s sharing proceeds = total information fee
proceeds × successful charging rate ×  (1
– rate of operator’s collection handling charge or rate of shared information fee) × (1 –
rate of operator’s uncollectible allowance) × sharing rate

	 	4.2.1	 	Rate of operator’s uncollectible allowance:
	 
	 	 	 	China Mobile: generally not more than [****]* for SMS business; generally not more
than [****]* for WAP business
	 
	 	 	 	China Unicom: generally not more than [****]* for SMS business
	 
	 	 	 	If the above uncollectible allowance rate exceeds the agreed rate, the agreed rate
shall be applied for settlement. If the uncollectible allowance rate does not exceed
the agreed rate, the actual uncollectible allowance rate shall be applied for
settlement.
	 
	 	4.2.2	 	Operator’s collection handling charge
	 
	 	 	 	China Mobile: [****]* (special note: for channel service number 3355, the rate of
collection handling charge of Sichuan Mobile is [****]*)
	 
	 	 	 	China Unicom: [****]*
	 
	 	 	 	(If operator makes any fee policy adjustment, the adjusted policy shall apply.)

 

			
	*	 	This portion has been omitted and filed
separately with the Securities and Exchange Commission, pursuant to Rule 406
under the Securities Act of 1933, as amended.

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	 	4.2.3	 	Successful charging rate of SMS
	 
	 	 	 	Successful charging rate = proceeds derived from successful charged MR /total
information fee proceeds;
	 
	 	 	 	China Mobile: not less than [****]*;
	 
	 	 	 	China Unicom: not less than [****]*;
	 
	 	 	 	If the above actual successful charging rate is higher than the agreed rate, the
actual rate shall be applied for settlement; if the actual successful charging rate
is lower than the agreed rate, the agreed rate shall be applied for settlement.

	4.3	 	Settlement Method

	 	4.3.1	 	Time of settlement: Party B will make settlement with Party A on monthly basis.
Party B will check the accounts with Party A within 10 days after receiving the
settlement statement for previous settlement period from the operator every month and
upon confirmation of no errors, Party A shall issue the formal invoice to Party B. Within
3 working days of receiving the invoice issued by Party A, Party B shall pay the amount
payable to Party A to the account designated by Party A.
	 
	 	 	 	Information of Party A’s account:
	 
	 	 	 	Name: Hangzhou Fanyi Technologies Co., Ltd.
	 
	 	 	 	Account no.:
	 
	 	 	 	Account opening bank: Hangzhou Qianjiang Sub-branch, China CITIC Bank
	 
	 	4.3.2	 	Prior to settlement with Party A, Party B will deliver to Party A the billing
documents of the Cooperation Business of the previous settlement period. The matters
concerning the reduction by operator after verification, refund to users, etc., shall be
reflected in the cooperation settlement proceeds only upon Party A’s approval. If Party A
has any doubt about the billing data provided by Party B, Party A shall have the right to
request double checking. If there is any material difference between the data obtained by
Party A after double checking and the charging data provided by Party B, both parties
shall timely reach settlement according to the actual situation. If Party B intentionally
provide fake billing data, Party A retain the right of claim for damages.
	 
	 	4.3.3	 	The above provisions relating to operator’s relevant policy are subject to the
latest policy issued by the operator. If the operator adjusts its policy, the relevant
contents of this Agreement shall be adjusted accordingly.

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	4.4	 	Taxes

	 	 	The Parties shall pay the taxes in connection with their respective operations in accordance
with the provisions of the PRC Laws.
	 
	5	 	Party A’s Rights and Obligations
	 
	5.1	 	Party A shall provide Party A’s Product and be responsible for the product planning, making,
market publicity and promotion of the Cooperation Business between the Parties.
	 
	5.2	 	Party A guarantees to comply with the relevant rules established by the communications
operators cooperating with Party B; guarantees that the product contents as well as
information sources and information contents of application services operated with the channel
leased from Party B are healthy, lawful, timely and reliable; guarantees that information
contents provided do not violate relevant state policies, laws and decrees or damage Party A’s
interests.
	 
	5.3	 	Party A shall use the technical protocol standard and interface standard of SMS comprehensive
information platform provided by Party B only for the development of the relevant applications
of the business set forth herein. Without Party B’s written consent, Party A shall not use
Party B’s business code, billing channel or business management interface network for any
illegal publicity, group sending promotion or arrear self-consumption, unhealthy business,
etc., outside the cooperation contents set forth herein. If any such problem is found, Party B
has the right to terminate this Agreement and Party A shall be liable for all the losses thus
incurred by Party B.
	 
	5.4	 	Party A shall designate special persons to provide technical support for Party B at the
product declaration stage and trial operation stage of the Cooperation Business.
	 
	5.5	 	Party B warrants that it has sufficient, complete and valid intellectual property right in
and has obtained due authorization in respect of the Cooperation Business and Party A’s
Product hereunder, including, but not limited to, copyright, neighboring right, right of
network dissemination, etc., and they are free of any right defect and do not infringe upon
the other lawful interests of any third party or violate any law or regulation.
	 
	5.6	 	Party A shall ensure that the product contents provided by Party A, including, without
limitation, the text information, pictures, sounds, processes and forms of product, will
comply with the administration regulations of the state and operators and contain specific fee
reminder and the business fee standard, etc., shall conform to the specifications and
requirements of operators and relevant administration departments. In the case of any dispute
arising from product contents, fee reminder, etc., Party A shall assume for the corresponding
liabilities and economic compensation.
	 
	5.7	 	Party A agrees and undertakes to fully indemnify and hold harmless Party B from and against
all the losses incurred by Party B (including, but not limited to, penalty,

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	 	 	damages, litigation costs, lawyer’s fee, travel costs and other reasonable expenses) due to
Party A’s Product and/or promotion channel’s violation of relevant laws and regulations,
and/or infringement of the intellectual property rights or other rights of any third person,
and/or violation of the regulations of relevant regulatory body and telecommunications
operator, and/or incorporation of the contents damaging others’ name, portrait, reputation,
privacy or personality or defamatory contents, and/or incorporation of any pornographic,
indecent and obscene contents, resulting to a punishment imposed on Party B by the regulatory
body and/or operator imposes, and/or any claim, litigation or other proceedings made by any
third person against Party B as a result of infringement of or damage or harm to any third
person. Upon occurrence of any of the foregoing, Party B has the right to suspend paying
relevant consideration to Party A and offset the retained amount against Party B’s losses.
	 
	5.8	 	Party A shall not provide Party B’s channel interface to a third party. Otherwise, Party B
has the right to terminate cooperation and demand Party A to compensate all the losses thus
incurred by Party B.

	6	 	Party B’s Rights and Obligations
	 
	6.1	 	Party B shall provide value-added business channels and business codes.
	 
	6.2	 	Party B shall be responsible for the normal operation of the channels after the Cooperation
Business between the Parties starts to operation.
	 
	6.3	 	Party B shall be responsible for the maintenance and technical statistics of cooperation
platform.
	 
	6.4	 	Party A’s relevant data are placed at Party B’s server and Party B shall be responsible for
maintenance and operation.
	 
	6.5	 	Party B reserves the right to review Party A’s service contents and quality. If the contents
are found to violate state laws, regulations and policies or Party B deems that the contents
are unsuitable, or Party A’s service quality cannot meet Party B’s requirement, Party B is
entitled to demand Party A to make improvements, terminate this Agreement and claim all the
losses incurred by it from Party A.
	 
	6.6	 	Party B shall provide Party A with the business management interface of the SMS gateway
required for the Cooperation Business, including real-time status report and channel of
sending MR through SMS, and guarantee that the above information channel is stable, unblocked
and safe on 24-hour basis. If problems (such as loss of status report, sending delay, etc.)
occur due to Party B’s technical reasons, Party B shall notify Party A promptly and solve
these problems appropriately.
	 
	6.7	 	Party B shall provide the query background for review by Party A. The background information
must include the basic information including MO, MT, MR, etc., as
well as proceeds.

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	6.8	 	Without Party A’s consent, Party B shall not unilaterally modify the contents of channel
cooperation product, including MO and MR contents, and shall not add Party B’s product
publicity and mandatory subscription in the MR contents. Party B shall be responsible for the
customer complaints and other losses arising therefrom.
	 
	7	 	Defaulting Liabilities
	 
	7.1	 	If either party directly or indirectly violates any provision of this Agreement, or fails to
assume or timely assume, or insufficiently assume its obligations hereunder, such party shall
be deemed in breach of this Agreement. The non-breaching party shall be entitled to require,
in writing, the breaching party to correct its breach and take sufficient, effective and
timely measures to eliminate the consequences of such breach, and compensate the non-breaching
party for any of its losses incurred by the breach of the breaching party. In case the
breaching party fails to correct its breach within 10 working days upon receipt of the notice
of the non-breaching party regarding its breach, the non-breaching party shall have the right
to unilaterally terminate this Agreement prematurely with a written notice to the breaching
party, and may hold the breaching party liable for breach of this Agreement.
	 
	7.2	 	Upon occurrence of the breach, if, in the reasonable and objective judgment of the
non-breaching party, such breach has rendered it impossible or unfair for the non-breaching
party to fulfill its corresponding obligations hereunder, the non-breaching party shall be
entitled to prematurely terminate this Agreement with a written notice to the breaching party,
and the breaching party shall compensate the non-breaching party for any of its losses
incurred by the breach of the breaching party.
	 
	8	 	Confidential Information; Intellectual Property; Permitted Use
	 
	8.1	 	Confidential Information

	 	8.1.1	 	Confidentiality
	 
	 	 	 	Each Party may receive any confidential information regarding the business plan,
customer data and technology and products of the other Party and other information
constituting the Business Secrets of such other Party (hereinafter referred to as
“Confidential Information”). Confidential Information includes all the tangible or
intangible information marked as confidential, information disclosed as Confidential
Information and information presumed to be confidential depending on the situation
when it is disclosed. Confidential Information includes, but is

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	 	 	 	not limited to, the business contemplated herein and the terms and conditions of
this Agreement. Confidential Information is owned by the disclosing Party and shall
not be disclosed or used unless approved by the disclosing Party or for the purpose
of this Agreement (except to the extent required by laws or disclosed to consulting
lawyer, accountant and other experts). The receiving Party shall take the
confidentiality measures with the degree of protection not less than that it uses to
protect all its Business Secrets.

	8.2	 	Intellectual Property

	 	8.2.1	 	Intellectual Property Owner
	 
	 	 	 	Except as specifically permitted herein, this Agreement does not transfer any
technology of any Party to the other Party and all the rights, title and interests
in and to any technology of any Party shall be solely owned by such Party. Each
Party warrants that it will not directly or indirectly perform any reverse
engineering, de-compilation or disassembly or any other attempt to obtain the source
codes or other Business Secrets of the other Party.
	 
	 	8.2.2	 	Common Skills and Knowledge
	 
	 	 	 	Notwithstanding the provisions to the contrary, at any time, Party A is not
prohibited from, or is prohibited from by an applied injunction, using the regular
skills or knowledge acquired during the provision of services, including, but not
limited to, the information known or used by the public or the information
reasonably acquired during the provision of similar services to Party A’s other
partners.

	9	 	Disclaimer

	9.1	 	If the users cannot use the services provided by the Parties due to operator’s communication
problems, neither Party shall bear any liability. Operator’s communication problems mean: A.
users’ mobile phones cannot normally access the networks of China Mobile and China Unicom and
thus cannot receive messages; B. operator’s network operation is abnormal and as a result
thereof, users cannot normally receive messages; C. users’ mobile phone SIM cards are not the
cards of China Mobile and China Unicom and cannot receive the messages transmitted via
network; D. operator’s policy control results in network terminal restricted or business code
use or charging abnormal, etc.
	 
	10	 	Termination
	 
	10.1	 	Unilateral termination by the Party
	 
	 	 	Any Party may unilaterally terminate this Agreement if: (1) the other Party materially
breaches this Agreement and fails to cure such breach within thirty (30) days of receiving
the written notice from the other Party; (2) the other Party

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	 	 	is insolvent, files a petition for bankruptcy or goes into bankruptcy, receivership,
liquidation or debt recovery proceedings; (3) a petition for bankruptcy is filed against
the other Party or receivership, liquidation or debt recovery proceedings are instituted
against it and such petition or proceedings are not withdrawn within sixty (60) days
thereafter); (4) the other Party has made material misrepresentations in this Agreement or
other documents.

	10.2	 	Effect of Termination: as of the date of termination of this Agreement, all receivables shall become due and
payable.
	 
	11	 	Miscellaneous
	 
	11.1	 	Force Majeure
	 
	 	 	Except for the payment obligation, neither Party is held liable for its failure to perform any
obligation hereunder where such failure arises as a result of any cause beyond its reasonable
control, e.g. war, force majeure, earthquake, flood, embargo, strike or other employment
dispute, government act, operator act or Internet failure (not incurred as a result of the act
or omission on Party A or Party B), provided that the affected Party shall (1) immediately
notify the other Party; and (2) try to reduce the losses.
	 
	11.2	 	Severability and Waiver
	 
	 	 	If any provision of this Agreement is held to be illegal or invalid by any competent judicial
authority, the validity of the remainder of this Agreement shall not be affected thereby. No
waiver by any Party of any breach shall be construed as a future waiver thereof or a
modification or waiver of such Party’s other rights.
	 
	11.3	 	Governing Law and Dispute Resolution
	 
	 	 	This Agreement shall be governed by the laws of the People’s Republic of China. Any dispute,
if any, shall be resolved by the Parties by amicable consultation. Any dispute arising in
connection with the performance of this Agreement shall be resolved by the Parties by amicable
consultation. If the dispute fails to be resolved within thirty (30) days after commencement
of negotiations, any Party may submit such dispute to Hangzhou Arbitration Commission for
arbitration. The arbitration costs, reasonable lawyer’s fee, investigation and appraisal
expenses, etc., incurred by the prevailing party shall be borne by the losing party.
	 
	11.4	 	Notice
	 
	 	 	The relevant documents in connection with this Agreement between the Parties may be delivered
by hand delivery, courier service, posting, confirmed fax and registered mail (prepaid
postage, receipt requested). The notices shall be deemed duly given upon posting.

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	11.5	 	Relationship between the Parties
	 
	 	 	Party A and Party B are independent contracting parties. This Agreement shall not be construed
as creating the relationship of partnership, joint venture, employment, special entrustment or
agency between the Parties.
	 
	11.6	 	Entire Agreement and Counterparts
	 
	 	 	This Agreement, including all the documents attached hereto, constitutes the entire and valid
agreement between the Parties and will replace any prior contract, memorandum of
understanding, etc., with respect to the subject matter hereof. In case of anything not
covered herein, the Parties shall enter into a written supplementary agreement, which is made
an integral part of this Agreement upon signing and sealing by the Parties and has the same
legal effect as this Agreement. Its effective date is the date when it is signed and sealed by
the Parties.
	 
	 	 	The authorized representatives of the Parties have read all the terms of this Agreement and
hereby agree to accept these terms.
	 
	11.7	 	Agreement term
	 
	 	 	This Agreement shall be valid for one year, i.e. from November 16, 2009 to November 16, 2010.
	 
	11.8	 	This Agreement is executed in duplicate, with each party retaining one copy. Both copies
shall have the same force.

Party A (seal)

Company name: Hangzhou Fanyi Technologies Co., Ltd.

[Affixed with the seal of Hangzhou Fanyi Technologies Co., Ltd.]

Legal representative (authorized representative):

Signature:

Party B (seal):

Company name: Beijing Kongzhong Xinshi Information Technology Co., Ltd.

[Affixed with the seal of Beijing Kongzhong Xinshi Information Technology Co., Ltd.]

Legal representative (authorized representative):

Signature:

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English
Translation

Amendment Agreement

THIS AGREEMENT is entered into on June 1, 2010 by and among:

Kongzhong: Beijing Kongzhong Xinshi Information Technology Co., Ltd. (hereinafter referred to as
“Kongzhong”)

Registered address: 33F, Tengda Building, No.168 Xizhimenwaidajie Haidian District, Beijing

Cooperating Party: Hangzhou Fanyi Technologies Co., Ltd. (“Original Cooperating Party”)

Registered address: Room 625 West Area, Building A, Zhejiang University Science Park, No.525 Xixi
Road, Xihu District

Party C: Hangzhou Sky Network Technologies Co., Ltd. (“New Cooperating Party”)

Registered address: 2F, No.65, Area 2, Lianzhuang Community, Puyan Sub-district, Binjiang District,

Hangzhou

WHEREAS,

Kongzhong and Cooperating Party have entered into a Cooperation Agreement (hereinafter referred to
as “Cooperation Agreement”) dated on November 16, 2009 which is effective until November 16, 2010.

NOW, after negotiation by the three parties above, the contractual party Hangzhou Fanyi
Technologies Co., Ltd. in the Cooperation Agreement (i.e. the Cooperating Party in this Agreement)
will be replaced by “Hangzhou Sky Network Technologies Co., Ltd.” (i.e. the Party C of this
Agreement, similarly hereinafter). From June 1, 2010, Party C shall substitute Cooperating Party as
the contractual party of the Cooperation Agreement and shall continue to strictly comply with the
agreed provisions in the Cooperation Agreement. All other provisions of the Cooperation Agreement
remain unchanged.

Party C represents and undertakes that Party C has obtains all qualifications which are necessary
for the performance of the Cooperation Agreement. Party C shall provide Kongzhong with the copy of
the duplicate of the legal and effective business license passing current year’s annual inspection
and other relevant evidences of qualifications

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for Kongzhong’s record.

The three parties agree that all the sharing proceeds generated pursuant to the Cooperation
Agreement prior to May 31, 2010 have been fully settled by Cooperating Party and Kongzhong while
all other rights, obligations and liabilities shall still be enjoyed or assumed by the Cooperating
Party. From June 1, 2010, all sharing proceeds generated pursuant to the Cooperation Agreement
shall be checked and settled between Kongzhong and Party C and all rights, obligations and
liabilities shall be enjoyed or assumed by Party C.

Information of Party C’s bank account:

Name of opening bank: Hangzhou Qianjiang Sub-branch, China CITIC Bank

Name of account.: Hangzhou Sky Network Technologies Co., Ltd.

Account number:

This Agreement shall come into effect when signed and stamped by the three parties.

This Agreement is made in three originals, each of the three parties holding one. All the three
originals have the same legal effect.

[The remaining page is intentionally left blank]

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Kongzhong: Beijing Kongzhong Xinshi Information Technology Co., Ltd.

(company chop) [Affixed with the seal of Beijing Kongzhong Xinshi Information Technology Co., Ltd.]

Authorized representative (signature):

Cooperating Party : Hangzhou Fanyi Technologies Co., Ltd.

(company chop) [Affixed with the seal of Hangzhou Fanyi Technologies Co., Ltd.]

Authorized representative (signature):

Party C: Hangzhou Sky Network Technologies Co., Ltd.

(company chop) [Affixed with the seal of Hangzhou Sky Network Technologies Co., Ltd.]

Authorized representative (signature):exv10w31

English
Translation

Exhibit 10.31

Cooperation Agreement

Between

Party A: Hangzhou Fanyi Technologies Co., Ltd.

And

Party B: Chongqing Renneng Software Co., Ltd.

November 20, 2009

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THIS COOPERATION AGREEMENT (this “Agreement”) is made and entered into by the parties below as of
November 20, 2009 in the People’s Republic of China (“PRC”):
Party A: Hangzhou Fanyi Technologies Co., Ltd. (hereinafter referred to as “Party A”)

Mailing address: Room 703, Block C, Zhejiang University Science Park, No.525 Xixi

Road, Hangzhou

Legal representative: Song Tao

Commercial contact: Jin Zi

Tel.:

Party B: Chongqing Renneng Software Co., Ltd. (hereinafter referred to as “Party B”)

Mailing address: 31F-6# “First City · Elite International”, No. 4 Yuzhou Road, Hi-tech

Zone, Chongqing

Legal representative: Pu Jie

Commercial contact: Yu Hang

Tel.:

(hereinafter individually referred to as a “Party” and collectively referred to as the “Parties”)

WHEREAS, Party A is a mobile software and platform developer with own development capabilities; and
Party B is a domestic telecommunications information technology and application service provider
and has intensive capabilities and rich experience in respect of Internet and telecommunications
information transmission. Party B has content/application service operation qualification. The
above parties agreed as follows through negotiation:

1. Definitions and Interpretations

1.1 Definitions: Unless otherwise defined herein, the following terms shall have the
following meanings:

1.1.1 “PRC Law” shall mean existing and future PRC laws and regulations.

	1.1.2	 	“Business Secrets” shall mean technical, financial, commercial or any other information
owned by one party and/or its subsidiaries or affiliates and regarded by such party as
business secrets which:

	 	(a)	 	are not known to the public;
	 
	 	(b)	 	can produce economic benefits to their respective owners;
	 
	 	(c)	 	are of practical value;

2

 

	 	(d)	 	are regarded as secrets by the owners, for which appropriate protective measures
have been taken.

	1.1.3	 	“Effective Date” means the date on which this Agreement is executed by both parties (the
latter of the date when the parties hereto sign this Agreement).
	 
	1.1.4	 	“Force majeure” shall mean unforeseeable disasters or accidents (or foreseeable disasters or
accidents but whose occurrences or consequences are unavoidable) which occur within the term
hereof, are beyond the control of either party and render it impossible for either party to
fully perform this Agreement, including but not limited to earthquakes, typhoons, fires,
floods, wars, strikes, riots, hacker attacks, technical regulations by telecommunication
administration authority, network gate failures in respect of SMS/MSS/WAP/Mobile
Game/IVR/fluid media of various mobile operation companies or any other natural or human
causes, both parties shall not bear any liabilities. If Force Majeure occurs, both parties
shall negotiate the solution promptly.
	 
	1.1.5	 	“Party A’s Product” shall mean materials, documents, pages, system programs, etc.,
constituted by relevant characters, sounds, images, pictures, codes or similar formats or
formats that may be developed in future, as provided by Party A and whose intellectual
property rights are owned by Party A or Party A is authorized to use.
	 
	1.1.6	 	“Personal Users” shall mean personal users within the territory of the People’s Republic of
China (excluding Taiwan, Hong Kong and Macau).
	 
	1.2	 	Interpretations

	 	1.2.1	 	For the purpose of this Agreement, a “day” is a calendar day and a “working day”
refers to a working day of all PRC banks.
	 
	 	1.2.2	 	The headings herein contained are for the convenience of reference only, and shall
not affect the meaning and interpretation of any part hereof.
	 
	 	1.2.3	 	Where the context requires, the words in the plural form shall also refer to the
singular and vice versa.
	 
	 	1.2.4	 	All references to sections, articles and paragraphs herein are to the sections,
articles and paragraphs of this Agreement.

2. Representations and Warranties

	2.1	 	Legal Status

Each Party represents and warrants to the other Party as follows:

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	2.1.1	 	it is an independent legal person organized and validly existing under the officially
promulgated PRC Laws. Its signatory has been granted with the adequate and effective approval
and authorization;
	 
	2.1.2	 	It is legally qualified for engaging in the transactions contemplated hereby and such
transactions fall within its business scope;
	 
	2.1.3	 	the execution and performance by it of this Agreement comply with the provisions of the laws
and its articles of association;
	 
	2.1.4	 	this Agreement constitutes valid, binding and enforceable legal obligations against it;
	 
	2.1.5	 	it has the capacity to perform its obligations hereunder and such performance does not
violate the restrictions of any applicable law by which it is bound or infringe upon the
lawful interests of any third party;
	 
	2.1.6	 	the execution and performance by it of this Agreement do not require any approval from or to
be filed with any third party.

	3.	 	Cooperation Contents

The Parties will cooperate with respect to the following matters. The specific cooperation contents
are as follows:

	3.1	 	Party A will be responsible for the planning, productions, publicity and promotion, and
customer services in respect of the Party A’s Product and the Cooperation Business.
	 
	3.2	 	Party B will provide Party A with the SMS, MMS, WAP, IVR and other business channels of China
Mobile, China Unicom, China Telecom (and other newly added operators) on a paid basis as the
channels of Party A’s business [including, but not limited to, game, reading business]
(the “Cooperation Business”).
	 
	3.3	 	The Parties agree that in respect of the relevant telecom value-added business of the
cooperation hereunder, the proceeds of the Cooperation Business will be distributed between
the Parties at the rates and terms as agreed by the Parties (refer to the proceeds
distribution section for the detailed information).
	 
	3.4	 	Any other requirement for cooperation shall be otherwise negotiated and determined by the
Parties.

4. Settlement Method

	4.1	 	Proceeds Distribution and Settlement

	 	4.1.1	 	The net information fee proceeds from the Cooperation Business hereunder
(hereinafter referred to as the “Cooperation Net Proceeds”) will be distributed between
the Parties. Net proceeds mean all the information fee proceeds derived from use by
mobile phone users of Party B’s wireless

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	 	 	 	value-added service less uncollectible allowance of telecom operator, collection
handling charge or shared information fee.

	 	 	 	Total information fee proceeds = total number of MO of users × unit price (total
number of MO of users is subject to the data synchronously sent by Party B to Party
A. If Party A has any doubt to Party B’s data, Party B shall fully assist in
checking the data. The final data shall be the data agreed by the Parties.)
	 
	 	 	 	For the total information fee from the Cooperation Business in any month, the net
information fee proceeds shall be distributed between the Parties on
[****]*: [****]*basis, i.e., Party A shall be entitled to [****]*
of the Cooperation Net Proceeds of that month and Party B shall be entitled to
[****]* of the Cooperation Net Proceeds of that month.

	4.2	 	Currently, the formula of the cooperation proceeds distribution of the Parties is as follows:

	 	 	Party A’s sharing proceeds = total information fee proceeds  × successful charging rate  × (1
 — rate of operator’s collection handling charge or rate of shared information fee)  × (1 —
rate of operator’s uncollectible allowance)  × sharing rate

	 	4.2.1	 	Rate of operator’s uncollectible allowance:
	 
	 	 	 	China Mobile: generally not more than [****]* for SMS business; generally not more
than [****]* for WAP business; [****]* for IVR business;
	 
	 	 	 	China Unicom: generally not more than [****]* for SMS business;
	 
	 	 	 	China Telecom: generally not more than [****]* for SMS business
	 
	 	 	 	If the above uncollectible allowance rate exceeds the agreed rate, the agreed rate
shall be applied for settlement. If the uncollectible allowance rate does not exceed
the agreed rate, the actual uncollectible allowance rate shall be applied for
settlement.
	 
	 	4.2.2	 	Operator’s collection handling charge
	 
	 	 	 	China Mobile: [****]*
	 
	 	 	 	China Unicom: [****]*
	 
	 	 	 	China Telecom: [****]*
	 
	 	4.2.3	 	Successful charging rate of SMS
	 
	 	 	 	Successful charging rate = proceeds derived from successful charged MR/total
information fee proceeds;

 

			
	*	 	This portion has been omitted and filed
separately with the Securities and Exchange Commission, pursuant to Rule 406
under the Securities Act of 1933, as amended.

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	 	 	 	China Mobile: not less than [****]*;
	 
	 	 	 	China Unicom, China Telecom: not less than [****]*;
	 
	 	 	 	Successful charging rate for WAP is not less than [****]*.
	 
	 	 	 	If the above actual MR successful charging rate is higher than the agreed rate, the
actual rate shall be applied for settlement; if the actual MR successful charging
rate is lower than the agreed rate, the agreed rate shall be applied for settlement.

	 	4.2.4	 	Reduction after Verification
	 
	 	 	 	In the case of any reduction to users’ fees after verification, Party B shall
provide the list of the users whose fees are reduced as a result of use of the
services provided by Party A’s. The reduction will be resolved through negotiations
between the Parties if Party A confirms such users’ fees meeting with the reduction
requirement.

	4.3	 	Settlement Method

	 	4.3.1	 	Time of settlement: Party B will make settlement with Party A on monthly basis.
Party B will check the accounts with Party A within 10 days after receiving the
settlement statement for previous settlement period from the operator every month and
upon confirmation of no errors, Party A shall issue the formal invoice to Party B. Within
3 working days of receiving the invoice issued by Party A, Party B shall pay the amount
payable to Party A to the account designated by Party A.
	 
	 	 	 	Information of Party A’s account:
	 
	 	 	 	Name: Hangzhou Fanyi Technologies Co., Ltd.
	 
	 	 	 	Account no.:
	 
	 	 	 	Account opening bank: Hangzhou Qianjiang Sub-branch, China CITIC Bank
	 
	 	4.3.2	 	Prior to settlement with Party A, Party B will deliver to Party A the billing
documents of the Cooperation Business of the previous settlement period. The matters
concerning the reduction by operator after verification, refund to users, etc., shall be
reflected in the cooperation settlement proceeds only upon Party A’s approval. If Party A
has any doubt about the billing data provided by Party B, Party A shall have the right to
request double checking. If there is any material difference between the data obtained by
Party A after double checking and the charging data provided
by Party B, both parties shall timely reach settlement according to the actual
situation. If Party B intentionally provide fake billing data, Party A retain the
right of claim for damages.
	 
	 	4.3.3	 	The Parties shall pay the taxes in connection with their respective

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	 	 	 	operations in accordance with the provisions of the PRC Laws.

	 	4.3.3	 	The above provisions relating to operator’s relevant policy are subject to the
latest policy issued by the operator. If the operator adjusts its policy, the relevant
contents of this Agreement shall be adjusted accordingly.

	4.4	 	Taxes
	 
	 	 	The Parties shall pay the taxes in connection with their respective operations in accordance
with the provisions of the PRC Laws.
	 
	5	 	Party A’s Rights and Obligations
	 
	5.1	 	Party A shall be responsible for the product planning, making, market publicity and promotion
of the Cooperation Business between the Parties.
	 
	5.2	 	Party A guarantees to comply with the relevant rules established by the communications
operators cooperating with Party B; guarantees that the product contents as well as
information sources and information contents of application services operated with the channel
leased from Party B are healthy, lawful, timely and reliable; guarantees that information
contents provided do not violate relevant state policies, laws and decrees or damage Party A’s
interests.
	 
	5.3	 	Party A shall use the technical protocol standard and interface standard of SMS comprehensive
information platform provided by Party B only for the development of the relevant applications
of the business set forth herein. Without Party B’s written consent, Party A shall not use
Party B’s business code, billing channel or business management interface network for any
illegal publicity, group sending promotion or arrear self-consumption, unhealthy business,
etc., outside the cooperation contents set forth herein. If any such problem is found, Party B
has the right to terminate this Agreement and Party A shall be liable for all the losses thus
incurred by Party B.
	 
	5.4	 	Party A shall designate special persons to provide technical support for Party B at the
product declaration stage and trial operation stage of the Cooperation Business.
	 
	5.5	 	Party B warrants that it has sufficient, complete and valid intellectual property right in
and has obtained due authorization in respect of the Cooperation Business and Product
hereunder, including, but not limited to, copyright, neighboring right, right of network
dissemination, etc., and they are free of any right defect and do not infringe upon the other
lawful interests of any third party or violate any law or regulation.
	 
	5.6	 	Party A shall ensure that the product contents provided by Party A, including, without
limitation, the text information, pictures, sounds, processes and forms of product, will
comply with the administration regulations of the state and operators and contain specific fee
reminder and the business fee standard, etc., shall conform to the specifications and
requirements of operators and relevant administration

7

 

		 	departments. In the case of any dispute arising from product contents, fee reminder, etc., Party A shall assume for the corresponding
liabilities and economic compensation.

	6	 	Party B’s Rights and Obligations
	 
	6.1	 	Party B shall provide value-added business channels and business codes.
	 
	6.2	 	Party B shall be responsible for the normal operation of the channels after the Cooperation
Business between the Parties starts to operation.
	 
	6.3	 	Party B shall be responsible for the maintenance and technical statistics of cooperation
platform.
	 
	6.4	 	Party A’s relevant data are placed at Party B’s server and Party B shall be responsible for
maintenance and operation.
	 
	6.5	 	Party B reserves the right to review Party A’s service contents and quality. If the contents
are found to violate state laws, regulations and policies or Party B deems that the contents
are unsuitable, or Party A’s service quality cannot meet Party B’s requirement, Party B is
entitled to demand Party A to make improvements, terminate this Agreement and claim all the
losses incurred by it from Party A.
	 
	6.6	 	Party B shall provide Party A with the business management interface of the SMS gateway
required for the Cooperation Business, including real-time status report and channel of
sending MR through SMS, and guarantee that the above information channel is stable, unblocked
and safe on 24-hour basis. If problems (such as loss of status report, sending delay, etc.)
occur due to Party B’s technical reasons, Party B shall notify Party A promptly and solve
these problems appropriately.
	 
	6.7	 	Party B shall provide the query background for review by Party A. The background information
must include the basic information including MO, MT, MR, etc., as well as proceeds.
	 
	6.8	 	Without Party A’s consent, Party B shall not unilaterally modify the contents of channel
cooperation product, including MO and MR contents, and shall not add Party B’s product
publicity and mandatory subscription in the MR contents. Party B shall be responsible for the
customer complaints and other losses arising therefrom.
	 
	7	 	Defaulting Liabilities
	 
	7.1	 	If either party directly or indirectly violates any provision of this Agreement, or fails to
assume or timely assume, or insufficiently assume its obligations hereunder, such party shall
be deemed in breach of this Agreement. The non-breaching party shall be entitled to require,
in writing, the breaching party to correct its breach and

8

 

	 	 	take sufficient, effective and timely measures to eliminate the consequences of such breach, and compensate the non-breaching
party for any of its losses incurred by the breach of the breaching party. In case the
breaching party fails to correct its breach within 10 working days upon receipt of the notice
of the non-breaching party regarding its breach, the non-breaching party shall have the right
to unilaterally terminate this Agreement prematurely with a written notice to the breaching
party, and may hold the breaching party liable for breach of this Agreement.

	7.2	 	Upon occurrence of the breach, if, in the reasonable and objective judgment of the
non-breaching party, such breach has rendered it impossible or unfair for the non-breaching
party to fulfill its corresponding obligations hereunder, the non-breaching party shall be
entitled to prematurely terminate this Agreement with a written notice to the breaching party,
and the breaching party shall compensate the non-breaching party for any of its losses
incurred by the breach of the breaching party.

	8	 	Confidential Information; Intellectual Property; Permitted Use
	 
	8.1	 	Confidential Information

	 	8.1.1	 	Confidentiality
	 
	 	 	 	Each Party may receive any confidential information regarding the business plan,
customer data and technology and products of the other Party and other information
constituting the Business Secrets of such other Party (hereinafter referred to as
“Confidential Information”). Confidential Information includes all the tangible or
intangible information marked as confidential, information disclosed as Confidential
Information and information presumed to be confidential depending on the situation
when it is disclosed. Confidential Information includes, but is not limited to, the
business contemplated herein and the terms and conditions of this Agreement.
Confidential Information is owned by the disclosing Party and shall not be disclosed
or used unless approved by the disclosing Party or for the purpose of this Agreement
(except to the extent required by laws or disclosed to consulting lawyer, accountant
and other experts). The receiving Party shall take the confidentiality measures with
the degree of protection not less than that it uses to protect all its Business
Secrets.

	8.2	 	Intellectual Property

	 	8.2.1	 	Intellectual Property Owner
	 
	 	 	 	Except as specifically permitted herein, this Agreement does not transfer any
technology of any Party to the other Party and all the rights, title and interests
in and to any technology of any Party shall be solely owned by

9

 

	 	 	 	such Party. Each Party warrants that it will not directly or indirectly perform any reverse
engineering, de-compilation or disassembly or any other attempt to obtain the source
codes or other Business Secrets of the other Party.

	 	8.2.2	 	Common Skills and Knowledge
	 
	 	 	 	Notwithstanding the provisions to the contrary, at any time, Party A is not
prohibited from, or is prohibited from by an applied injunction, using the regular
skills or knowledge acquired during the provision of services, including, but not
limited to, the information known or used by the public or the information
reasonably acquired during the provision of similar services to Party A’s other
partners.

	9	 	Disclaimer

	9.1	 	If the users cannot use the services provided by the Parties due to operator’s communication
problems, neither Party shall bear any liability. Operator’s communication problems mean: A.
users’ mobile phones cannot normally access the networks of China Mobile, China Unicom and
China Telecom and thus cannot receive messages; B. operator’s network operation is abnormal
and as a result thereof, users cannot normally receive messages; C. users’ mobile phone SIM
cards are not the cards of China Mobile, China Unicom and China Telecom and cannot receive the
messages transmitted via network; D. operator’s policy control results in network terminal
restricted or business code use or charging abnormal, etc.
	 
	10	 	Termination
	 
	10.1	 	Unilateral termination by the Party
	 
	 	 	Any Party may unilaterally terminate this Agreement if: (1) the other Party materially
breaches this Agreement and fails to cure such breach within thirty (30) days of receiving
the written notice from the other Party; (2) the other Party is insolvent, files a petition
for bankruptcy or goes into bankruptcy, receivership, liquidation or debt recovery
proceedings; (3) a petition for bankruptcy is filed against the other Party or
receivership, liquidation or debt recovery proceedings are instituted against it and such
petition or proceedings are not withdrawn within sixty (60) days thereafter); (4) the other
Party has made material misrepresentations in this Agreement or other documents.

	10.2	 	Effect of Termination: as of the date of termination of this Agreement, all
receivables shall become due and payable.

10

 

	 
	11	 	Miscellaneous
	 
	11.1	 	Force Majeure

	 	 	Except for the payment obligation, neither Party is held liable for its failure to perform any
obligation hereunder where such failure arises as a result of any cause beyond its reasonable
control, e.g. war, force majeure, earthquake, flood, embargo, strike or other employment
dispute, government act, operator act or Internet failure (not incurred as a result of the act
or omission on Party A or Party B), provided that the affected Party shall (1) immediately
notify the other Party; and (2) try to reduce the losses.

	11.2	 	Severability and Waiver
	 
	 	 	If any provision of this Agreement is held to be illegal or invalid by any competent judicial
authority, the validity of the remainder of this Agreement shall not be affected thereby. No
waiver by any Party of any breach shall be construed as a future waiver thereof or a
modification or waiver of such Party’s other rights.
	 
	11.3	 	Governing Law and Dispute Resolution
	 
	 	 	This Agreement shall be governed by the laws of the People’s Republic of China. Any dispute,
if any, shall be resolved by the Parties by amicable consultation. Any dispute arising in
connection with the performance of this Agreement shall be resolved by the Parties by amicable
consultation. If the dispute fails to be resolved within thirty (30) days after commencement
of negotiations, any Party may submit such dispute to Hangzhou Arbitration Commission for
arbitration. The arbitration costs, reasonable lawyer’s fee, investigation and appraisal
expenses, etc., incurred by the prevailing party shall be borne by the losing party.
	 
	11.4	 	Notice
	 
	 	 	The relevant documents in connection with this Agreement between the Parties may be delivered
by hand delivery, courier service, posting, confirmed fax and registered mail (prepaid
postage, receipt requested). The notices shall be deemed duly given upon posting.
	 
	11.5	 	Relationship between the Parties
	 
	 	 	Party A and Party B are independent contracting parties. This Agreement shall not be construed
as creating the relationship of partnership, joint venture, employment, special entrustment or
agency between the Parties.
	 
	11.6	 	Entire Agreement and Counterparts
	 
	 	 	This Agreement, including all the documents attached hereto, constitutes the entire and valid
agreement between the Parties and will replace any prior contract,
memorandum of understanding, etc., with respect to the subject matter hereof. In case of
anything not covered herein, the Parties shall enter into a written supplementary agreement,
which is made an integral part of this Agreement upon signing and sealing by the Parties and
has the same legal effect as this Agreement. Its effective date is the date when it is signed
and sealed by the Parties. This Agreement is executed in duplicate, with each party retaining
one copy. Both

11

 

	 	 	copies shall have the same force. This Agreement shall be valid for one year,
i.e. from November 20, 2009 to November 19, 2010.

12

 

Party A (seal)

Company name: Hangzhou Fanyi Technologies Co., Ltd.

[Affixed with the seal of Hangzhou Fanyi Technologies Co., Ltd.]

Legal representative (authorized representative):

Signature:

Date:

Party B (seal):

Company name: Chongqing Renneng Software Co., Ltd.

[Affixed with the seal of Chongqing Renneng Software Co., Ltd.]

Legal representative (authorized representative):

Signature: /s/

Date: November 20, 2009

13

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