Document:

Exhibit 10.2 

REGRISTRATION RIGHTS AGREEMENT  

 

THIS
REGISTRATION RIGHTS AGREEMENT (the “Agreement”), dated as of _________ ___, 2014, by and between
ACOLOGY, INC., a Florida corporation (the “Company”), and __________________________ (“Purchaser”),

WITNESSETH:

WHEREAS,
the Company and Purchaser have entered into a Securities Purchase Agreement, dated as of January 27, 2014 (the “Securities
Purchase Agreement”), whereunder, among other things, Purchaser will purchase the Registrable Securities from the
Company; and

WHEREAS,
the execution of this Agreement by the Company and its delivery to Purchaser is required by the Securities Purchase Agreement,

NOW
THEREFORE, in consideration of the premises and the covenants and agreements set forth herein, and for other good and valuable
consideration, the receipt and sufficiency of which the Parties hereto acknowledge, the Parties agree as follows:

ARTICLE
1. DEFINITIONS

Capitalized
terms used and not otherwise defined herein shall have the meanings given such terms in the Securities Purchase Agreement. As
used in this Agreement, the following terms shall have the following meanings:

“Advice”
shall have meaning set forth in Section 3.2(b).

“Affiliate”
means, with respect to any Person, any other Person that directly or indirectly controls or is controlled by or under common control
with such Person. For the purposes of this definition, “control,” when used with respect to any Person, means the
possession, direct or indirect, of the power to direct or cause the direction of the management and policies of such Person, whether
through the ownership of voting securities, by contract or otherwise; and the terms of “affiliated,” “controlling”
and “controlled” have meanings correlative to the foregoing.

“Board”
shall have meaning set forth in Section 3.3.

“Business
Day” means any day except Saturday, Sunday and any day which shall be a legal holiday or a day on which banking institutions
in the States of New York or Florida generally are authorized or required by law or other government action to close.

“Closing
Date” shall have the meaning set forth in the Securities Purchase Agreement.

“Commission”
means the United States Securities and Exchange Commission.

“Common
Stock” means the Company’s Common Stock, par value $0.00001 per share, authorized after the reverse split
to occur on February 14, 2014, pursuant to the Company’s articles of incorporation, as amended.

“Effectiveness
Period” shall have the meaning set forth in Section 2.1.

“Exchange
Act” means the Securities Exchange Act of 1934, as amended.

    	 

    	 

    

“Filing
Date” means the date on which the Registration Statement is initially filed.

“Indemnified
Party” shall have the meaning set forth in Section 5.3.

“Indemnifying
Party” shall have the meaning set forth in Section 5.3.

“Losses”
shall have the meaning set forth in Section 5.1.

“Other
Registrable Securities” means the shares of Common Stock held by the Persons, other than Purchaser, who purchased
such shares in the offering of which the shares of Common Stock purchased by Purchaser were a part.

“Person”
means an individual or a corporation, partnership, trust, incorporated or unincorporated association, joint venture, limited liability
company, joint stock company, government (or an agency or political subdivision thereof) or other entity of any kind.

“Proceeding”
means an action, claim, suit, investigation or proceeding (including, without limitation, an investigation or partial proceeding,
such as a deposition), whether commenced or threatened.

“Prospectus”
means the prospectus included in the Registration Statement (including, without limitation, a prospectus that includes any information
previously omitted from a prospectus filed as part of an effective registration statement in reliance upon Rule 430A promulgated
under the Securities Act), as amended or supplemented by any prospectus supplement, with respect to the terms of the offering
of any portion of the Registrable Securities covered by the Registration Statement, and all other amendments and supplements to
the Prospectus, including post-effective amendments, and all material incorporated by reference in such Prospectus.

“Registrable
Securities” means the number of shares of Common Stock purchased by Purchaser pursuant to the Securities Purchase
Agreement, which number is also set forth opposite Purchaser’s signature to this Agreement.

“Registration
Statement” means any registration statement contemplated by this Agreement, including (in each case) the Prospectus,
amendments and supplements to such registration statement or Prospectus, including pre- and post-effective amendments, all exhibits
thereto, and all material incorporated by reference in such registration statement.

“Rule
144” means Rule 144 promulgated by the Commission under the Securities Act, as such Rule may be amended from time
to time, or any similar rule or regulation hereafter adopted by the Commission having substantially the same effect as such Rule.

“Rule
158” means Rule 158 promulgated by the Commission under the Securities Act, as such Rule may be amended from time
to time, or any similar rule or regulation hereafter adopted by the Commission having substantially the same effect as such Rule.

“Rule
415” means Rule 415 promulgated by the Commission under the Securities Act, as such Rule may be amended from time
to time, or any similar rule or regulation hereafter adopted by the Commission having substantially the same effect as such Rule.

    	 

    	 

    

“Rule
424” means Rule 424 promulgated by the Commission under the Securities Act, as such Rule may be amended from time
to time, or any similar rule or regulation hereafter adopted by the Commission having substantially the same effect as such Rule.

“Securities
Act” means the Securities Act of 1933, as amended.

“Securities
Purchase Agreement” has the meaning set forth in the Recitations.

ARTICLE
2. RESALE REGISTRATION STATEMENT

2.1Registration
Statement. The Company shall prepare and file with the Commission the Registration Statement, which shall be a “resale”
registration statement providing for the resale of the Registrable Securities pursuant to an offering to be made on a continuous
basis under Rule 415. The Registration Statement shall be on Form S-1 and shall cover to the extent allowable under the Securities
Act and the rules promulgated thereunder, such indeterminate number of additional shares of Common Stock resulting from stock
splits, stock dividends or similar transactions of and/or from the Registrable Securities. The Registration Statement may include
only the Registrable Securities and the Other Registrable Securities. The Registration Statement shall contain “Form 10
Information,” as that term is defined in Rule 144, and shall state, if true, that the Company has ceased to be an issuer
described in paragraph (i)(1)(i) of Rule 144. The Company shall use its best efforts to cause the Registration Statement to be
declared effective under the Securities Act as promptly as possible after the filing thereof and to keep the Registration Statement
continuously effective under the Securities Act until the earlier of (x) the date when all Registrable Securities covered by such
Registration Statement have been sold or (y) the date on which all Registrable Securities then held by Purchaser may be sold
without restriction as to volume pursuant to Rule 144, as determined by counsel satisfactory to the Company in a written opinion
addressed to the Company and its transfer agent (the “Effectiveness Period”).

2.2Certain
Matters.  In the event that, due to limits imposed by the Commission, the Company is unable on the Registration Statement
to register for resale under Rule 415 of Regulation C under the Securities Act all of the Registrable Securities that it has agreed
to file pursuant to the first sentence of Section 2.1, the Company shall include in the Registration Statement (which may be a
subsequent Registration Statement if the Company is required, or determines that it is desirable, to withdraw the original Registration
Statement and file a new Registration Statement in order to rely on Rule 415 with respect to the full such amount of the Registrable
Securities permitted by the Commission.

ARTICLE
3. REGISTRATION PROCEDURES

3.1Obligations
of the Company.  The Company shall:

(a)   
After it has prepared and filed the Registration Statement with the Commission as provided herein, the Securities Act and
the rules promulgated thereunder, use its best efforts to cause the Registration Statement to become effective and remain effective
as provided herein; provided, however, that not less than five (5) Business Days prior to the filing of the Registration Statement
or any related Prospectus or any amendment or supplement thereto, the Company shall (i) furnish to Purchaser copies of all such
documents proposed to be filed, which documents will be subject to the review of Purchaser, and (ii) cause its officers and directors,
counsel and

    	 

    	 

    

independent
certified public accountants to respond to such inquiries as shall be necessary, in the reasonable opinion of Purchaser, to conduct
a reasonable review of such documents. The Company shall not file the Registration Statement or any such Prospectus or any amendments
or supplements thereto to which the holders of a majority in interest of the Registrable Securities and the Other Registrable
Securities shall reasonably object in writing within three (3) Business Days of their receipt thereof.

(b)  
(i) Prepare and file with the Commission such amendments, including post-effective amendments, to the Registration Statement,
as may be necessary to keep it continuously effective as to the Registrable Securities covered thereby for the applicable Effectiveness
Period and prepare and file with the Commission any additional Registration Statement as necessary in order to register for resale
under the Securities Act all of the Registrable Securities; (ii) cause any related Prospectus to be amended or supplemented by
any required Prospectus supplement, and as so supplemented or amended to be filed pursuant to Rule 424 (or any similar provisions
then in force) promulgated under the Securities Act; (iii) respond as promptly as possible, but in no event later than ten (10)
Business Days (unless response during such period would be impossible or unduly burdensome), to any comments received from the
Commission with respect to any such Registration Statement or any amendment thereto; (iv) file the final Prospectus pursuant
to Rule 424 of the Securities Act no later than 9:00 a.m. Eastern Time within three (3) Business Days following the date on which
any such Registration Statement is declared effective by the Commission; and (v) comply in all material respects with the provisions
of the Securities Act and the Exchange Act with respect to the disposition of all Registrable Securities covered by the Registration
Statement during the Effectiveness Period in accordance with the intended methods of disposition by Purchaser set forth in the
Registration Statement as so amended or in the Prospectus as so supplemented.

(c)      
Notify Purchaser as promptly as possible (and, in the case of (i)(A) below, not less than three (3) Business Days prior
to such filing, and in the case of (iii) below, on the same day of receipt by the Company of such notice from the Commission)
and (if requested by any such Person) confirm such notice in writing no later than one (1) Business Day following the day (i)(A) when
a Prospectus or any Prospectus supplement or post-effective amendment to any Registration Statement is filed; (B) when the Commission
notifies the Company whether there will be a “review” of the Registration Statement and whenever the Commission comments
in writing on the Registration Statement; and (C) with respect to the Registration Statement or any post-effective amendment,
when the same has become effective; (ii) of any request by the Commission or any other Federal or state governmental authority
for amendments or supplements to the Registration Statement or a Prospectus or for additional information; (iii) of the issuance
by the Commission of any stop order suspending the effectiveness of the Registration Statement covering any of the Registrable
Securities or the initiation or threatening of any proceedings for that purpose; (iv) if at any time any of the representations
and warranties of the Company contained herein or in any agreement contemplated hereby ceases to be true and correct in all material
respects; (v) of the receipt by the Company of any notification with respect to the suspension of the qualification or exemption
from qualification of any of the Registrable Securities for sale in any jurisdiction, or the initiation or threatening of any
proceeding for such purpose; and (vi) of the occurrence of any event that makes any statement made in the Registration Statement
or a Prospectus or any document incorporated or deemed to be incorporated therein by reference untrue in any material respect
or that requires any revisions to the Registration Statement,

    	 

    	 

    

Prospectus
or other documents so that the Registration Statement or a Prospectus, as the case may be, will not contain any untrue statement
of a material fact or omit to state any material fact required to be stated therein or necessary to make the statements therein,
in the light of the circumstances under which they were made, not misleading.

(d)      
Use its best efforts to avoid the issuance of, or, if issued, obtain the withdrawal of, as promptly as possible, (i) any
order suspending the effectiveness of the Registration Statement or (ii) any suspension of the qualification (or exemption from
qualification) of any of the Registrable Securities for sale in any jurisdiction.

(e)      
If requested by the holders of a majority in interest of the Registrable Securities and the Other Registrable Securities,
(i) promptly incorporate in a Prospectus supplement or amend the Registration Statement such information as the Company reasonably
agrees should be included therein and (ii) make all required filings of such a supplement to a Prospectus or a post-effective
amendment as soon as practicable after the Company has received notification of the matters to be incorporated in a Prospectus
supplement or post-effective amendment.

(f)      
If requested by Purchaser, furnish to it, without charge, at least one conformed copy of the Registration Statement and
each amendment thereto, including financial statements and schedules, all documents incorporated or deemed to be incorporated
therein by reference, and all exhibits to the extent requested by such Purchaser of such documents with the Commission, provided,
that any such item which is available on the EDGAR system (or successor thereto) need not be furnished.

(g)     
Promptly deliver to Purchaser, without charge, as many copies of the Prospectus or Prospectuses (including each form of
prospectus) and each amendment or supplement thereto as Purchaser may reasonably request; and subject to the provisions of Sections
3(m) and 3(n), the Company hereby consents to the use of such Prospectus and each amendment or supplement thereto by Purchaser
in connection with the offering and sale of the Registrable Securities covered by such Prospectus and any amendment or supplement
thereto; provided that any such item which is available on the EDGAR system (or successor thereto) need not be furnished. 

(h)     
Prior to any public offering of Registrable Securities, use its best efforts to register or qualify or cooperate with Purchaser
in connection with the registration or qualification (or exemption from such registration or qualification) of such Registrable
Securities for offer and sale under the securities or Blue Sky laws of such jurisdictions within the United States as Purchaser
requests in writing, to keep each such registration or qualification (or exemption therefrom) effective during the Effectiveness
Period and to do any and all other acts or things necessary or advisable to enable the disposition in such jurisdictions of the
Registrable Securities covered by the Registration Statement; provided, however, that the Company shall not be required to qualify
generally to do business in any jurisdiction where it is not then so qualified or to take any action that would subject it to
general service of process in any such jurisdiction where it is not then so subject or subject the Company to any material tax
in any such jurisdiction where it is not then so subject.

(i)       
Cooperate with Purchaser to facilitate the timely preparation and delivery of certificates representing Registrable Securities
to be sold pursuant to the Registration Statement, which certificates, to the extent permitted by the Securities Purchase Agreement
and applicable federal and state securities laws, shall be free of all restrictive legends, and to enable such

    	 

    	 

    

Registrable
Securities to be in such denominations and registered in such names as Purchaser may request in connection with any sale of Registrable
Securities.

(j)
Upon the occurrence of any event contemplated by Section 3.1(c)(vi), as promptly as possible, prepare a supplement or amendment,
including a post-effective amendment, to the Registration Statement or a supplement to the related Prospectus or any document
incorporated or deemed to be incorporated therein by reference, and file any other required document so that, as thereafter delivered,
neither the Registration Statement nor such Prospectus will contain an untrue statement of a material fact or omit to state a
material fact required to be stated therein or necessary to make the statements therein, in the light of the circumstances under
which they were made, not misleading.

(k)
Use its best efforts to cause all Registrable Securities relating to any Registration Statement to continue to be listed or quoted
on the website maintained by OTC Markets Group at or above the OTCQB level.

(l)
Comply in all material respects with all applicable rules and regulations of the Commission and make generally available to its
security holders all documents filed or required to be filed with the Commission, including, but not limited, to, earning statements
satisfying the provisions of Section 11(a) of the Securities Act and Rule 158 not later than forty five (45) days after the end
of any 12-month period (or ninety (90) days after the end of any 12-month period if such period is a fiscal year) commencing on
the first day of the first fiscal quarter of the Company after the effective date of the Registration Statement, which statement
shall conform to the requirements of Rule 158.

(m)
Within three (3) Business Days after the Registration Statement is declared effective by the Commission, deliver, or cause legal
counsel for the Company to deliver, to the transfer agent for such Registrable Securities (with copies to Purchaser) confirmation
that the Registration Statement has been declared effective by the Commission.

3.2Obligations
of Purchaser.  Purchaser shall:

(a)not
sell any Registrable Securities under the Registration Statement until the Company has electronically filed the related Prospectus
as then amended or supplemented and notice from the Company that such Registration Statement and any post-effective amendments
thereto have become effective.

(b)upon
receipt of a notice from the Company of the occurrence of any event of the kind described in Section 3.1(c)(ii), 3.1(c)(iii),
3.1(c)(iv), 3.1(c)(v) or 3.1(c)(vi), Purchaser will forthwith discontinue disposition of such Registrable Securities under the
Registration Statement until Purchaser’s receipt of the copies of the supplemented Prospectus and/or amended Registration
Statement contemplated by Section 3.1(j), or until it is advised in writing (the “Advice”) by the Company
that the use of the applicable Prospectus may be resumed, and, in either case, has received copies of any additional or supplemental
filings that are incorporated or deemed to be incorporated by reference in such Prospectus or Registration Statement.

(c)
promptly after request by the Company, furnish to the Company information regarding Purchaser and the distribution of the
Registrable Securities as is required by law to be disclosed in the Registration Statement, Prospectus, or any amendment or supplement
thereto, and

    	 

    	 

    

the
Company may exclude from such registration the Registrable Securities if Purchaser unreasonably fails to furnish such information
within a reasonable time after receiving such request. If the Registration Statement refers to Purchaser by name or otherwise
as the holder of any securities of the Company, then Purchaser may require (if such reference to Purchaser by name or otherwise
is not required by the Securities Act or any similar federal statute then in force) the deletion of the reference to Purchaser
in any amendment or supplement to the Registration Statement filed or prepared subsequent to the time that such reference ceases
to be required.

3.3Suspension
of Registration Obligation.  If (i) there is material non-public information regarding the Company which the Company’s
Board of Directors (the “Board”) determines not to be in the Company’s best interest to disclose
and which the Company is not otherwise required to disclose, (ii) there is a significant business opportunity (including, but
not limited to, the acquisition or disposition of assets (other than in the ordinary course of business) or any merger, consolidation,
tender offer or other similar transaction) available to the Company which the Board determines not to be in the Company’s
best interest to disclose, or (iii) if applicable, the Company is required to file a post-effective amendment to the Registration
Statement in order to incorporate the Company’s quarterly and annual reports and audited financial statements on Forms 10-Q
and 10-K, then the Company may (x) postpone or suspend filing of a registration statement for a period not to exceed thirty (30)
consecutive days or (y) postpone or suspend effectiveness of a registration statement for a period not to exceed twenty (20) consecutive
days; provided that the Company may not postpone or suspend effectiveness of the Registration Statement under this Section 3(o)
for more than forty-five (45) days in the aggregate during any three hundred sixty (360) day period; and provided further, however,
that no such postponement or suspension shall be permitted for consecutive twenty (20) day periods arising out of the same set
of facts, circumstances or transactions.

ARTICLE
4. REGISTRATION EXPENSES

All
fees and expenses incident to the performance of or compliance with this Agreement by the Company, except as and to the extent
specified in this Section 4, shall be borne by the Company whether or not the Registration Statement is filed or becomes effective
and whether or not any Registrable Securities are sold pursuant to the Registration Statement. The fees and expenses referred
to in the foregoing sentence shall include, without limitation, and to the extent applicable (i) all registration and filing fees
(including, without limitation, fees and expenses (A) with respect to filings required to be made with each securities exchange
or market on which Registrable Securities are required hereunder to be listed, if any, (B) with respect to filing fees required
to be paid to the Financial Industry Regulatory Authority and (C) in compliance with state securities or Blue Sky laws (including,
without limitation, fees and disbursements of counsel for Purchaser in connection with Blue Sky qualifications of the Registrable
Securities and determination of the eligibility of the Registrable Securities for investment under the laws of such jurisdictions
as the Company may designate)), (ii) printing expenses (including, without limitation, expenses of printing certificates
for Registrable Securities and of printing prospectuses if the printing of prospectuses is requested by the Company, (iii) messenger,
telephone and delivery expenses, (iv) Securities Act liability insurance, if the Company elects to purchase such insurance,
and (v) fees and expenses of all other Persons retained by the Company in connection with the consummation of the transactions
contemplated by this Agreement, including, without limitation, the Company’s independent public accountants (including the
expenses of any comfort letters or costs associated with the delivery by independent public accountants of a comfort letter or
comfort

    	 

    	 

    

letters).
In addition, the Company shall be responsible for all of its internal expenses incurred in connection with the consummation of
the transactions contemplated by this Agreement (including, without limitation, all salaries and expenses of its officers and
employees performing legal or accounting duties), the expense of any annual audit, the fees and expenses incurred in connection
with the listing of the Registrable Securities on any securities exchange if required hereunder. The Company shall not be responsible
for any discounts, commissions, transfer taxes or other similar fees incurred by Purchaser in connection with the sale of the
Registrable Securities.

ARTICLE
5. INDEMNIFICATION

5.1
Indemnification by the Company. The Company shall, notwithstanding any termination of this Agreement, indemnify
and hold harmless Purchaser, its officers, directors, managers, partners, members, shareholders, agents, brokers, investment advisors
and employees, each Person who controls Purchaser (within the meaning of Section 15 of the Securities Act or Section 20 of the
Exchange Act) and the officers, directors, agents and employees of each such controlling Person, to the full extent permitted
by applicable law, from and against any and all losses, claims, damages, liabilities, costs (including, without limitation, costs
of preparation and attorneys’ and expert witnesses’ fees) and expenses (collectively, “Losses”)
(as determined by a court of competent jurisdiction in a final judgment not subject to appeal or review), as incurred, arising
out of or relating to any violation of securities laws or untrue or alleged untrue statement of a material fact contained in any
Registration Statement, any Prospectus or any form of prospectus or in any amendment or supplement thereto or in any preliminary
prospectus, or arising out of or relating to any omission or alleged omission of a material fact required to be stated therein
or necessary to make the statements therein (in the case of any Prospectus or form of prospectus or supplement thereto, in the
light of the circumstances under which they were made) not misleading, except to the extent, but only to the extent, that such
untrue statements or omissions are based solely upon information regarding Purchaser furnished in writing to the Company by Purchaser
expressly for use therein. The Company shall notify Purchaser promptly of the institution, threat or assertion of any Proceeding
of which the Company is aware in connection with the transactions contemplated by this Agreement.

5.2
Indemnification by Purchaser. Purchaser shall indemnify and hold harmless the Company, its directors, officers,
agents and employees, each Person who controls the Company (within the meaning of Section 15 of the Securities Act and Section
20 of the Exchange Act), and the directors, officers, agents and employees of such controlling Persons, to the full extent permitted
by applicable law, from and against all Losses (as determined by a court of competent jurisdiction in a final judgment not subject
to appeal or review), as incurred, arising solely out of or based solely upon any untrue statement of a material fact contained
in any Registration Statement, any Prospectus, or any form of prospectus, or in any amendment or supplement thereto, or arising
solely out of or based solely upon any omission of a material fact required to be stated therein or necessary to make the statements
therein (in the case of any Prospectus or form of prospectus or supplement thereto, in the light of the circumstances under which
they were made) not misleading, to the extent, but only to the extent, that such untrue statement or omission is contained in
any information so furnished in writing by Purchaser to the Company specifically for inclusion in the Registration Statement or
such Prospectus. Notwithstanding anything to the contrary contained herein, Purchaser shall be liable under this Section 5(b)
for only that amount as does not exceed the

    	 

    	 

    

net
proceeds to Purchaser as a result of the sale of Registrable Securities pursuant to such Registration Statement.

5.3Conduct
of Indemnification Proceedings. If any Proceeding shall be brought or asserted against any Person entitled to indemnity
hereunder (an “Indemnified Party”), such Indemnified Party promptly shall notify the Person from whom
indemnity is sought (the “Indemnifying Party”) in writing, and the Indemnifying Party shall be entitled
to assume the defense thereof, including the employment of counsel reasonably satisfactory to the Indemnified Party and the payment
of all fees and expenses incurred in connection with defense thereof; provided, that the failure of any Indemnified Party to give
such notice shall not relieve the Indemnifying Party of its obligations or liabilities pursuant to this Agreement, except (and
only) to the extent that it shall be finally determined by a court of competent jurisdiction (which determination is not subject
to appeal or further review) that such failure shall have proximately and materially adversely prejudiced the Indemnifying Party.

An
Indemnified Party shall have the right to employ separate counsel in any such Proceeding and to participate in the defense thereof,
but the fees and expenses of such counsel shall be at the expense of such Indemnified Party or Parties unless: (1) the Indemnifying
Party has agreed in writing to pay such fees and expenses; or (2) the Indemnifying Party shall have failed promptly to assume
the defense of such Proceeding and to employ counsel reasonably satisfactory to such Indemnified Party in any such Proceeding;
or (3) the named parties to any such Proceeding (including any impleaded parties) include both such Indemnified Party and the
Indemnifying Party, and such parties shall have been advised by counsel that a conflict of interest is likely to exist if the
same counsel were to represent such Indemnified Party and the Indemnifying Party (in which case, if such Indemnified Party notifies
the Indemnifying Party in writing that it elects to employ separate counsel at the expense of the Indemnifying Party, the Indemnifying
Party shall not have the right to assume the defense thereof and such counsel shall be at the expense of the Indemnifying Party).
The Indemnifying Party shall not be liable for any settlement of any such Proceeding effected without its written consent, which
consent shall not be unreasonably withheld or delayed. No Indemnifying Party shall, without the prior written consent of the Indemnified
Party, effect any settlement of any pending or threatened Proceeding in respect of which any Indemnified Party is a party and
indemnity has been sought hereunder, unless such settlement includes an unconditional release of such Indemnified Party from all
liability on claims that are the subject matter of such Proceeding.

All
fees and expenses of the Indemnified Party (including reasonable fees and expenses to the extent incurred in connection with investigating
or preparing to defend such Proceeding in a manner not inconsistent with this Section) shall be paid to the Indemnified Party,
as incurred, within ten (10) Business Days of written notice thereof to the Indemnifying Party (regardless of whether it is ultimately
determined that an Indemnified Party is not entitled to indemnification hereunder; provided, that the Indemnified Party shall
reimburse all such fees and expenses to the extent it is finally judicially determined that such Indemnified Party is not entitled
to indemnification hereunder).

5.4
Contribution. If a claim for indemnification under Section 5.1 or 5.2 is due but unavailable to an Indemnified Party
because of a failure or refusal of a governmental authority to enforce such indemnification in accordance with its terms (by reason
of public policy or otherwise), then each Indemnifying Party, in lieu of indemnifying such Indemnified Party, shall

    	 

    	 

    

contribute
to the amount paid or payable by such Indemnified Party as a result of such Losses, in such proportion as is appropriate to reflect
the relative benefits received by the Indemnifying Party on the one hand and the Indemnified Party on the other from the offering
of the Shares. If, but only if, the allocation provided by the foregoing sentence is not permitted by applicable law, the allocation
of contribution shall be made in such proportion as is appropriate to reflect not only the relative benefits referred to in the
foregoing sentence but also the relative fault, as applicable, of the Indemnifying Party and Indemnified Party in connection with
the actions, statements or omissions that resulted in such Losses as well as any other relevant equitable considerations. The
relative fault of such Indemnifying Party and Indemnified Party shall be determined by reference to, among other things, whether
any action in question, including any untrue or alleged untrue statement of a material fact or omission or alleged omission of
a material fact, has been taken or made by, or relates to information supplied by, such Indemnifying Party or Indemnified Party,
and the parties’ relative intent, knowledge, access to information and opportunity to correct or prevent such action, statement
or omission. The amount paid or payable by a party as a result of any Losses shall be deemed to include, subject to the limitations
set forth in Section 5.3, any reasonable attorneys’ or other reasonable fees or expenses incurred by such party in connection
with any Proceeding to the extent such party would have been indemnified for such fees or expenses if the indemnification provided
for in this Section was available to such party in accordance with its terms. In no event shall the Company be required to contribute
an amount under this Section 5(d) in excess of the net proceeds received by it upon the sale of its Registrable Securities pursuant
to a Registration Statement giving rise to such contribution obligation.

The
parties hereto agree that it would not be just and equitable if contribution pursuant to this Section 5(d) were determined by
pro rata allocation or by any other method of allocation that does not take into account the equitable considerations referred
to in the immediately preceding paragraph. No Person guilty of fraudulent misrepresentation (within the meaning of Section 11(f)
of the Securities Act) shall be entitled to contribution from any Person who was not also guilty of such fraudulent misrepresentation.

The
indemnity and contribution agreements contained in this Section are in addition to any liability that the Indemnifying Parties
may have to the Indemnified Parties pursuant to the law.

ARTICLE
6. RULE 144

As
long as Purchaser owns Registrable Securities, the Company will timely file (or obtain extensions in respect thereof and file
within the applicable grace period) all reports required to be filed by the Company after the date hereof pursuant to Section
13(a) or 15(d) of the Exchange Act and, if the Company is not required to file reports pursuant to Section 13(a) or 15(d) of the
Exchange Act, but the availability of “current public information” (as that term is defined in Rule 144) will enable
Purchaser to dispose of Registrable Securities under Rule 144, it will prepare and make publicly available in accordance with
Rule 144 such current public information. The Company will also take such further action as Purchaser may reasonably request,
all to the extent required from time to time to enable such Person to sell Registrable Securities without registration under the
Securities Act within the limitation of the exemptions provided by Rule 144 promulgated under the Securities Act, other than providing
legal opinions, within five (5) Business Days from the date of such request. Upon the request of Purchaser, the Company shall
deliver to the Company a certificate of a duly authorized officer as to whether it has complied with such requirements. Notwithstanding
anything in this Agreement, the Company shall not be

    	 

    	 

    

required
to register any of its equity securities under Section 12 of the Exchange Act in order to enable Purchaser to dispose of Registrable
Securities under Rule 144.

ARTICLE
7. MISCELLANEOUS

7.1Remedies.
In the event of a breach by the Company or Purchaser of any of their respective obligations under this Agreement, the Company
or Purchaser, as the case may be, in addition to being entitled to exercise all rights granted by law and under this Agreement,
including recovery of damages, will be entitled to specific performance of its rights under this Agreement. The Company and Purchaser
acknowledge and agree that monetary damages would not provide adequate compensation for any losses incurred by reason of a breach
by either of them of any of the provisions of this Agreement and each hereby further agrees that, in the event of any action for
specific performance in respect of such breach, it shall waive the defense that a remedy at law would be adequate.

7.2No
Inconsistent Agreements. The Company has not as of the date hereof entered into any agreement currently in effect with
respect to its securities, nor shall the Company or any of its subsidiaries, on or after the date of this Agreement, enter into
any such agreement that is inconsistent with the rights granted to Purchaser in this Agreement or otherwise conflicts with the
provisions hereof; provided, however, that, without the consent of Purchaser, the Company may enter into agreements of like tenor
to this Agreement respecting the Other Registrable Securities. Without limiting the generality of the foregoing, without the written
consent of the holders of a majority of the then outstanding Registrable Securities and Other Registrable Securities, the Company
shall not grant to any Person the right to request the Company to register any securities of the Company under the Securities
Act unless the rights so granted are subject in all respects to the prior rights in full of the Company set forth herein and of
the holder of the Registrable Securities hereunder and are not otherwise in conflict with the provisions of this Agreement or
unless the registration statement with respect thereto is filed not less than one (1) year after the Registration Statement is
declared effective by the Commission.

7.3Amendments
and Waivers. The provisions of this Agreement, including the provisions of this sentence, may not be amended, modified
or supplemented, and waivers or consents to departures from the provisions hereof may not be given, unless the same shall be in
writing and signed by the Company and Purchaser and the holders of the Registrable Securities and Other Registrable Securities
shall have consented thereto.

7.4Notices.
Any notice, demand, request, waiver or other communication required or permitted to be given hereunder shall be in writing and
shall be delivered by a recognized courier service, fully prepaid and properly addressed upon the earlier of (i) actual receipt
thereof, as shown by the records of such courier or (ii) five days after the receipt thereof by the courier from the party giving
it. The addresses for such notice, demand, request, waiver or other communication shall be:

If
to the Company:

Acology,
Inc.

912
Maertin
Lane

Fullerton,
CA 92831

    	 

    	 

    

If
to Purchaser:

 

 

Either
party may from time to time change its address for notice by giving at least five (5) days written notice of such changed address
to the other party.

7.5             
Successors and Assigns. This Agreement shall be binding upon and inure to the benefit of the parties and
their successors and permitted assigns and shall inure to the benefit of each holder of the Registrable Securities and Other Registrable
Securities and its successors and assigns. Neither party may assign this Agreement or any of its rights or obligations hereunder
without the prior written consent of the other party and the Company may not assign this Agreement unless it also assigns to the
same assignee all agreements relating to the registration of the Registrable Securities and Other Registrable Securities between
the Company and such holders. 

7.6Counterparts.
This Agreement may be executed in any number of counterparts, each of which when so executed shall be deemed to be an original
and, all of which taken together shall constitute one and the same Agreement and shall become effective when counterparts have
been signed by each party and delivered to the other parties hereto, it being understood that all parties need not sign the same
counterpart. In the event that any signature is delivered by facsimile transmission, such signature shall create a valid binding
obligation of the party executing (or on whose behalf such signature is executed) with the same force and effect as if such facsimile
signature were the original thereof.

7.7Governing
Law; Jurisdiction. This Agreement shall be governed by and construed in accordance with the internal laws of the State
of Delaware, without giving effect to any conflicts of law principles which would result in the application of the substantive
law of another jurisdiction. This Agreement shall not be interpreted or construed with any presumption against the party causing
this Agreement to be drafted. The exclusive jurisdiction for the resolution of any conflicts regarding this Agreement shall be
in the courts of Delaware. This exclusive jurisdiction is a material provision to this Agreement.

7.8Cumulative
Remedies. The remedies provided herein are cumulative and not exclusive of any remedies provided by law.

7.9Severability.
If any term, provision, covenant or restriction of this Agreement is held to be invalid, illegal, void or unenforceable in any
respect, the remainder of the terms, provisions, covenants and restrictions set forth herein shall remain in full force and effect
and shall in no way be affected, impaired or invalidated, and the parties hereto shall use their reasonable efforts to find and
employ an alternative means to achieve the same or substantially the same result as that contemplated by such term, provision,
covenant or restriction. It is hereby stipulated and declared to be the intention of the parties that they would have executed
the remaining terms, provisions, covenants and restrictions without including any of such that may be hereafter declared invalid,
illegal, void or unenforceable.

 

 

    	 

    	 

    

7.10Section
Headings. The Section headings herein are for convenience only, do not constitute a part of this Agreement and shall not
be deemed to limit or affect any of the provisions hereof.

IN
WITNESS WHEREOF, the parties hereto have caused this Registration Rights Agreement to be duly executed by a person thereunto
authorized as of the date first indicated above.

ACOLOGY,
INC.

By:

Richard
Astrom

President

[NAME
OF PURCHASER] Registrable Securities

_________
shares

of
Common Stock

By:

[Name]

[Title]Exhibit 10.3

EXCHANGE
AGREEMENT

THIS EXCHANGE AGREEMENT, dated
as of March 4, 2014, by and between ACOLOGY, INC., a Florida corporation formerly named “Pinecrest Investments Group,
Inc.” (the “Corporation”), and RICHARD S. ASTROM (“Astrom”), 

WITNESSETH:

WHEREAS, Astrom is the indirect
holder of 35,000,000 shares of the Corporation’s Common Stock (the “Stock”); and

WHEREAS, the Corporation is indebted
to Astrom in the amount of $151,269.00 (the “Debt”); and

WHEREAS, the parties wish to provide
for the surrender of the Stock for extinguishment and for the extinguishment of the Debt; and

WHEREAS, the parties have determined
to their satisfaction that the extinguishment of the Stock and the Debt constitutes sufficient consideration for the promissory
note specified below; and

WHEREAS, the parties wish to satisfy
the condition precedent set forth in Section 5.3(l) of that certain Agreement and Plan of Merger, dated
as of December 24, 2013, and
amended on March 4, 2014, by and among the Corporation, PNCR, ACQUISITION, LLC, a California limited liability company,
and D&C DISTRIBUTORS, LLC, a California limited liability company, which is referred to herein as “D&C”
(as so amended the “Merger Agreement”), to the effect that an agreement between the Corporation and Astrom respecting
the subject matter hereof be executed and delivered at or prior to the Closing, as that term is defined therein.

NOW THEREFORE, in consideration
of the premises and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties agree as follows:

1.Promissory
Note. Upon the execution and delivery of this Agreement, the Corporation shall execute and deliver to Astrom a convertible
promissory note in the principal amount of $400,000 in the form annexed to the Merger Agreement as Exhibit A.

2.Pledge
Agreement. Upon the execution and delivery of this Agreement, the Corporation and Astrom shall execute and deliver to one
another the pledge agreement annexed in the form annexed to the Merger Agreement as Exhibit B.

3.Surrender
of Certificate. Upon the execution and delivery of this Agreement, Astrom shall deliver to the Corporation a certificate
or certificates representing the Stock, accompanied by a stock power by which the holder of the Shares shall transfer them to the
Corporation, which stock power shall bear a signature guarantee of the signature of the holder of such certificate obtained from
a participant in the Securities Transfer Agents Medallion Program, the Stock Exchanges Medallion Program or the New York Stock
Exchange Medallion Signature Program.

4. Repayment
of Debt. By virtue of the execution and delivery of the instruments specified in Sections 1 and 2, the Debt shall be extinguished.

5.Representation
and Warranty of Astrom. Astrom represents and warrants to the Corporation that (i) the Debt is the only indebtedness of
the Corporation owed to him, (ii) all

    	 

    	 

    

other indebtedness of the Corporation
owing to any other person or entity has been discharged and (iii) no shares of any class or series of the capital stock of
the Corporation, other than its common stock, have been issued.

6.Notices.
All notices, requests and demands under this Agreement shall be given, and shall be deemed effective, in accordance with the provisions
of the aforesaid promissory note. Either party may change its address for notice by notice in the manner provided in the aforesaid
promissory note.

7.Severability.
Any provision of this Agreement which is prohibited or unenforceable in any jurisdiction shall, as to such jurisdiction, be ineffective
to the extent of such prohibition or unenforceability without invalidating the remaining provisions hereof, and any such prohibition
or unenforceability in any jurisdiction shall not invalidate or render unenforceable such provision in any other jurisdiction.

8.                 
Section Headings. The section headings used in this Agreement are for convenience of reference only and are
not to affect the construction hereof or to be taken into consideration in the interpretation hereof.

9.                 
Successors and Assigns. This Agreement shall be binding upon the successors and assigns of the Pledgor and
shall inure to the benefit of the parties and their respective heirs, administrators, successors and assigns.

10.             
Governing Law. THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE
OF FLORIDA (WITHOUT GIVING EFFECT TO THE CONFLICT OF LAWS PRINCIPLES THEREOF). Each of the Parties hereby:

		a.	irrevocably consents and submit to the jurisdiction of the Courts of the State of Florida and waives
any objection based on venue or forum non conveniens with respect to any action instituted therein arising under this Agreement,
in each case whether now existing or hereafter arising, and whether in contract, tort, equity or otherwise, and agrees that any
dispute arising out of the relationship between the Parties or their conduct in connection with this Agreement or otherwise shall
be heard only in the courts described above; and

		b.	WAIVES TO THE FULL EXTENT PERMITTED BY APPLICABLE LAW ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY
WITH RESPECT TO ANY LITIGATION DIRECTLY OR INDIRECTLY ARISING OUT OF, UNDER OR IN CONNECTION WITH THIS AGREEMENT.

IN WITNESS WHEREOF, the parties
have executed and delivered this Agreement as of the date first above written.

ACOLOGY, INC./s/ Richard
S. AstromRichard S. Astrom

By:/s/ Richard S. Astrom

Richard S. Astrom

Chief Executive
Officer

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