Document:

EX-10.1

Exhibit 10.1

SPLIT DOLLAR INSURANCE AGREEMENT

THIS AGREEMENT made this  14th  of  August 2007
, by and between JO-ANN STORES, INC., an Ohio corporation (the “Company”) and Darrell Webb (the
“Employee”),

W I T N E S S E T H:

WHEREAS, the Employee has performed his duties in a capable and efficient manner and is a
valued employee of the Company and has indicated his intention to continue such services, and the
Company desires that he do so; and

WHEREAS, in the continuation of such relationship, the parties desire to establish an
arrangement in order to provide insurance protection for the benefit of the Employee;

NOW, THEREFORE, in consideration of the services rendered and to be rendered by the Employee
and of the mutual covenants contained herein, the parties hereto agree as follows:

1. Purchases of Insurance. The Company shall maintain life insurance policies
acquired by the Company on the life of the Employee (the “Policies”) from insurance companies
selected by the Company (the “Insurance Companies”), shall pay the premiums on the policies when
due, and shall be designated as sole owner of the policies subject to the conditions hereafter set
forth.

2. Allocation of Premiums Between Company and Employee. The Company will pay
the entirety of the Premiums due on the Policies and shall annually furnish the Employee a
statement of the amount of income reportable by the Employee for Federal and State income tax
purposes, if any, as a result of its payment of such premiums.

3. Payment of Proceeds. Upon the death of the Employee while this Agreement remains
in effect, the proceeds of the Policies shall be paid as follows:

(a) To the Employee’s beneficiary or beneficiaries designated in accordance
with paragraph 4 hereof, the amount of Seven Hundred Fifty Thousand ($750,000)
Dollars.

(b) To the Company, an amount equal to the balance, if any, of the proceeds of
the Policies, and of any paid-up additional insurance purchased through dividend
reinvestment, if any, after payment of the applicable amount to the Employee’s
beneficiary or beneficiaries pursuant to subparagraph (a) of this paragraph 3.

4. Ownership. The Employee shall have the right to designate the beneficiary or
beneficiaries to receive payment of any proceeds of the Policies which might become payable
pursuant to the provisions of paragraph 3(a) hereof. Each and every other right of ownership of
the Policies shall be reserved to the Company even though the exercise of such right or rights
would adversely affect or extinguish the payment of any benefits pursuant to Paragraph 3(a) hereof
or the existence thereafter of the right reserved to the Employee pursuant to the first sentence of
this paragraph.

5. Dividends. The Policies shall provide that the dividends, if any, payable with
respect to the Policies may be applied as determined by the Company in its sole discretion.

1

6. Termination. This Agreement may be terminated by either party hereto, with
or without the consent of the other, upon the giving of notice of termination in writing. It shall
terminate automatically upon termination of employment of the Employee with the Company for any
reason whatsoever, including early retirement. In the event of termination, the Employee agrees,
upon request to him by the Company, to join with the Company in executing such documents as may be
necessary to designate the Company as sole owner and sole beneficiary of the Policies.

7. Possession of Policy. The Company shall keep possession of the Policies. The
Company agrees from time to time to make the Policies available to the Employee or to the Insurance
Company for the purpose of endorsing.

8. Borrowing. The Company shall have the right, without the consent of the Employee,
to borrow the cash value of the Policies, if any, provided, however, that the Company shall not
borrow from the Policies in any more than three of the first seven years and such amount borrowed
from any Policy during the first seven years shall not exceed the annual premium of such policy.

9. Plan Administrator. The Company shall be the Plan Administrator of the plan
described herein for purposes of the Employee Retirement Income Security Act of 1974. The Company
shall maintain records with respect to the Employee’s benefits hereunder, except for individual
claim records which shall be maintained by the Insurance Companies. The Insurance Companies shall
handle certain aspects in the administration of the plan including, but not limited to, the
processing of individual claims, and the remittance of benefit payment. Payments from the plan
shall be made to beneficiaries directly by the Insurance Companies in accordance with the terms of
the Policies and the terms of this Agreement.

10. Claims Procedure. The Company shall provide a procedure for handling
beneficiaries’ claims for benefits. Such procedure shall be in accordance with regulations issued
by the Secretary of Labor and shall:

(a) provide adequate notice in writing to any beneficiary whose claim for
benefits has been denied, setting forth the specific reasons for such denial,
written in a manner calculated to be understood by such beneficiary; and

(b) afford a reasonable opportunity to any beneficiary whose claim for benefits
has been denied for a full and fair review by the appropriate named fiduciary of the
decision denying the claim.

11. Miscellaneous. The benefits payable under this Agreement shall be independent of,
and in addition to, any other employment agreement that may exist from time to time between the
parties hereto or any other compensation payable by the Company to an Employee, whether as salary,
bonus or otherwise. This Agreement shall not be deemed to constitute a contract of employment
between the parties hereto, nor shall any provision hereof restrict the right of the Company to
terminate the employment of the Employee at any time.

12. Amendment. This Agreement may be revoked or be amended by a writing signed by the
Company and the Employee and attached hereto.

13. Successors. This Agreement shall bind and shall inure to the sole benefit of the
parties and their respective successors, assigns and legal representatives.

14. Revocation of Prior Agreement. Upon execution of the Agreement all split dollar
insurance agreements entered into by the parties hereto prior to the date hereof, if any, shall be
null and void and the rights thereunder shall be extinguished.

IN WITNESS WHEREOF, the parties have hereunto set their hands, the Company by its duly
authorized officers on the day and year first above written.

JO-ANN STORES, INC.

	 	 	 	 	 
	By:

	 	/s/ Beryl Raff
	 	/s/ Darrell Webb
	
 
	 	 
	 	 
	
 
	 	Beryl Raff, Chair, Compensation

Committee of the Board of Directors
	 	Employee

By: /s/ David Goldston

David Goldston, Senior Vice President,

General Counsel and Secretary

2EX-10.2

Exhibit 10.2

SPLIT DOLLAR INSURANCE AGREEMENT

THIS AGREEMENT made this  14th  of  August 2007
, by and between JO-ANN STORES, INC., an Ohio corporation (the “Company”) and Travis Smith (the
“Employee”),

W I T N E S S E T H:

WHEREAS, the Employee has performed his duties in a capable and efficient manner and is a
valued employee of the Company and has indicated his intention to continue such services, and the
Company desires that he do so; and

WHEREAS, in the continuation of such relationship, the parties desire to establish an
arrangement in order to provide insurance protection for the benefit of the Employee;

NOW, THEREFORE, in consideration of the services rendered and to be rendered by the Employee
and of the mutual covenants contained herein, the parties hereto agree as follows:

1. Purchases of Insurance. The Company shall maintain life insurance policies
acquired by the Company on the life of the Employee (the “Policies”) from insurance companies
selected by the Company (the “Insurance Companies”), shall pay the premiums on the policies when
due, and shall be designated as sole owner of the policies subject to the conditions hereafter set
forth.

2. Allocation of Premiums Between Company and Employee. The Company will pay
the entirety of the Premiums due on the Policies and shall annually furnish the Employee a
statement of the amount of income reportable by the Employee for Federal and State income tax
purposes, if any, as a result of its payment of such premiums.

3. Payment of Proceeds. Upon the death of the Employee while this Agreement remains
in effect, the proceeds of the Policies shall be paid as follows:

(a) To the Employee’s beneficiary or beneficiaries designated in accordance
with paragraph 4 hereof, the amount of Six Hundred Thousand ($600,000) Dollars.

(b) To the Company, an amount equal to the balance, if any, of the proceeds of
the Policies, and of any paid-up additional insurance purchased through dividend
reinvestment, if any, after payment of the applicable amount to the Employee’s
beneficiary or beneficiaries pursuant to subparagraph (a) of this paragraph 3.

4. Ownership. The Employee shall have the right to designate the beneficiary or
beneficiaries to receive payment of any proceeds of the Policies which might become payable
pursuant to the provisions of paragraph 3(a) hereof. Each and every other right of ownership of
the Policies shall be reserved to the Company even though the exercise of such right or rights
would adversely affect or extinguish the payment of any benefits pursuant to Paragraph 3(a) hereof
or the existence thereafter of the right reserved to the Employee pursuant to the first sentence of
this paragraph.

5. Dividends. The Policies shall provide that the dividends, if any, payable with
respect to the Policies may be applied as determined by the Company in its sole discretion.

1

6. Termination. This Agreement may be terminated by either party hereto, with
or without the consent of the other, upon the giving of notice of termination in writing. It shall
terminate automatically upon termination of employment of the Employee with the Company for any
reason whatsoever, including early retirement. In the event of termination, the Employee agrees,
upon request to him by the Company, to join with the Company in executing such documents as may be
necessary to designate the Company as sole owner and sole beneficiary of the Policies.

7. Possession of Policy. The Company shall keep possession of the Policies. The
Company agrees from time to time to make the Policies available to the Employee or to the Insurance
Company for the purpose of endorsing.

8. Borrowing. The Company shall have the right, without the consent of the Employee,
to borrow the cash value of the Policies, if any, provided, however, that the Company shall not
borrow from the Policies in any more than three of the first seven years and such amount borrowed
from any Policy during the first seven years shall not exceed the annual premium of such policy.

9. Plan Administrator. The Company shall be the Plan Administrator of the plan
described herein for purposes of the Employee Retirement Income Security Act of 1974. The Company
shall maintain records with respect to the Employee’s benefits hereunder, except for individual
claim records which shall be maintained by the Insurance Companies. The Insurance Companies shall
handle certain aspects in the administration of the plan including, but not limited to, the
processing of individual claims, and the remittance of benefit payment. Payments from the plan
shall be made to beneficiaries directly by the Insurance Companies in accordance with the terms of
the Policies and the terms of this Agreement.

10. Claims Procedure. The Company shall provide a procedure for handling
beneficiaries’ claims for benefits. Such procedure shall be in accordance with regulations issued
by the Secretary of Labor and shall:

(a) provide adequate notice in writing to any beneficiary whose claim for
benefits has been denied, setting forth the specific reasons for such denial,
written in a manner calculated to be understood by such beneficiary; and

(b) afford a reasonable opportunity to any beneficiary whose claim for benefits
has been denied for a full and fair review by the appropriate named fiduciary of the
decision denying the claim.

11. Miscellaneous. The benefits payable under this Agreement shall be independent of,
and in addition to, any other employment agreement that may exist from time to time between the
parties hereto or any other compensation payable by the Company to an Employee, whether as salary,
bonus or otherwise. This Agreement shall not be deemed to constitute a contract of employment
between the parties hereto, nor shall any provision hereof restrict the right of the Company to
terminate the employment of the Employee at any time.

12. Amendment. This Agreement may be revoked or be amended by a writing signed by the
Company and the Employee and attached hereto.

13. Successors. This Agreement shall bind and shall inure to the sole benefit of the
parties and their respective successors, assigns and legal representatives.

14. Revocation of Prior Agreement. Upon execution of the Agreement all split dollar
insurance agreements entered into by the parties hereto prior to the date hereof, if any, shall be
null and void and the rights thereunder shall be extinguished.

IN WITNESS WHEREOF, the parties have hereunto set their hands, the Company by its duly
authorized officers on the day and year first above written.

JO-ANN STORES, INC.

	 	 	 	 	 
	By:

	 	/s/ Darrell Webb
	 	/s/ Travis Smith
	
 
	 	 
	 	 
	
 
	 	Darrell Webb, Chairman of the Board,

President and Chief Executive Officer
	 	Employee

By: /s/ David Goldston

David Goldston, Senior Vice President,

General Counsel and Secretary

2

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