Document:

EX-10.40

                                     NU SKIN
                               INTERNATIONAL, INC.

                                       AND

                                BIG PLANET, INC.

                                    LICENSING
                                    AGREEMENT
<PAGE>
                                TABLE OF CONTENTS

                                                                            Page

ARTICLE I      DEFINITIONS....................................................1
         1.1      "Agreement".................................................1
         1.2      "Bonus Payments"............................................2
         1.3      "BP Independent Representative".............................3
         1.4      "BP Sales Compensation Plan"................................3
         1.5      "Business Information"......................................2
         1.6      "Distributor Agreement" ....................................2
         1.7      "Distributor Lists".........................................2
         1.8      "Independent Distributor Network" ..........................2
         1.9      "Independent Representative Agreement"......................2
         1.10     "Licensed Property".........................................3
         1.11     "Net Revenue"...............................................3
         1.12     "NSI Independent Distributor"...............................3
         1.13     "Products"..................................................3
         1.14     "Proprietary Information"...................................3
         1.15     "Territory".................................................4

ARTICLE II     GRANT OF LICENSE AND PARTIAL ASSIGNMENT OF
               OBLIGATIONS; LICENSE FEES......................................4
         2.1      Assignment of Big Planet Independent Representatives........4
         2.2      Grant of License............................................4
         2.3      NSI's Interest in Licensed Property.........................4
         2.4      Recitals of Value of Licensed Property......................5
         2.5      Warranty of Title...........................................5
         2.6      Modifications...............................................5
         2.7      Scope of License............................................5
         2.8      License Fee.................................................5

ARTICLE III    COMPUTATION AND PAYMENT TERMS..................................5
         3.1      Statement of Net Revenues...................................6
         3.2      License Fee.................................................6
         3.3      Records.....................................................6
         3.4      Payments to NSI.............................................6
         3.5      Default Rate................................................6

ARTICLE IV     CERTAIN OBLIGATIONS OF THE PARTIES UNDER
               THE AGREEMENT..................................................7
         4.1      Certain Obligations, Rights and Duties of NSI...............7
         4.2      Certain Obligations, Rights and Duties of BP................7

ARTICLE V      GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS...................7
         5.1      Compliance with Laws........................................7
         5.2      Compliance with Licensed Property...........................8

ARTICLE VI     TERM AND TERMINATION...........................................8
         6.1      Term and Termination........................................8
<PAGE>
         6.2      Termination for Cause.......................................8
         6.3      Termination for Insolvency..................................8
         6.4      Survival of Obligations.....................................9
         6.5      Reversion of Rights.........................................9

ARTICLE VII    INFRINGEMENT; INDEMNIFICATION..................................9

ARTICLE VIII   NATURE OF RELATIONSHIP........................................10

ARTICLE IX     CONFIDENTIALITY...............................................10

ARTICLE X      MISCELLANEOUS.................................................11
        10.1      Assignment.................................................11
        10.2      Force Majeure..............................................11
        10.3      Governing Law and Dispute Resolution.......................11
        10.4      Waiver and Delay...........................................12
        10.5      Notices....................................................12
        10.6      Integrated Contract........................................13
        10.7      Modifications and Amendments...............................13
        10.8      Enforceability.............................................13
        10.9      Counterparts and Headings..................................13
<PAGE>
                               LICENSING AGREEMENT

         THIS  LICENSING  AGREEMENT  is  effective  the 1st day of April,  1998,
between  Nu Skin  International,  Inc.,  a Utah  corporation,  ("NSI"),  and Big
Planet, Inc., a Utah corporation ("BP"). NSI and BP may collectively be referred
to as the "Parties."

                               W I T N E S S E T H

A. NSI is engaged in the  design,  production  and  marketing  of  products  and
related  sales  aids,  for  multi-national  distribution  through a  network  of
independent  distributors.  NSI  possesses  essential  direct  selling  industry
know-how,  proprietary information and competitive advantages that BP desires to
utilize for its commercial activities.

B.  BP  desires  to make  use of  such  know-how,  information  and  competitive
advantages  in the United  States,  Canada  and their  territories  through  the
licensed use of NSI's  Licensed  Property (as defined below) to promote the sale
of BP's products,  services,  sales aids and other commercial  activities in the
direct selling industry.

C. NSI is willing to license to BP certain information pursuant to the terms and
conditions of this Licensing Agreement.

         NOW THEREFORE, in consideration of the mutual promises,  covenants, and
warranties  hereinafter  set  forth and for other  valuable  consideration,  the
sufficiency of which is hereby acknowledged, the Parties agree as follows:

                                    ARTICLE I
                                   DEFINITIONS

         For the purposes of this Agreement, the following words and terms shall
have the meaning assigned to them in this Article I:

         1.1 "Agreement" shall mean this Licensing Agreement,  together with any
attached exhibits and schedules, as the same may be modified, amended or revised
from time to time pursuant to Section 10.7.
<PAGE>
         1.2 "Bonus Payments" shall mean, for any BP Independent Representative,
all monetary  obligations due to such  Representative  under the terms of the BP
Sales Compensation Plan.

         1.3 "BP  Independent  Representative"  shall mean a person or  business
entity that has executed a BP  Independent  Representative  Agreement with BP to
sell Products as of the  effective of this  Agreement or during the term of this
Agreement.

         1.4 "BP Sales  Compensation  Plan"  shall mean the method BP employs to
calculate Bonus Payments earned by BP Independent Representatives.

         1.5 "Business  Information"  shall mean any information that NSI elects
to provide to BP hereunder,  including  without  limitation,  any  commercial or
business information,  lists,  marketing or customer service methods,  marketing
surveys,   processes,   specifications,   quality  control  reports,   drawings,
photographs,  or any other  information owned by NSI , whether or not considered
proprietary,   relating  to  NSI's  network  of  NSI  Independent  Distributors,
Distributor Lists,  NSI's sales  compensation plan or other valuable  commercial
information related to the direct selling industry and NSI.

         1.6  "Distributor  Agreement"  shall  mean,  for  any  NSI  Independent
Distributors,  his/her  contract  with  NSI by  which  NSI  authorizes  the  NSI
Independent Distributor to distribute its products.

         1.7   "Distributor   Lists"  shall  mean  any  and  all  individual  or
accumulated  names,  addresses,  identification  numbers,  sponsor  names and/or
similar  lists of all present or future NSI  Independent  Distributors  that NSI
elects to provide to BP hereunder.

         1.8  "Independent  Distributor  Network"  shall mean the network of NSI
Independent Distributors and BP Independent Representatives that executed either
a Distributor Agreement or Independent Representative Agreement.

         1.9  "Independent  Representative  Agreement"  shall  mean,  for any BP
Independent Representative,  his/her contract with BP by which BP authorizes the
BP Independent Representative to distribute BP Products.
<PAGE>
         1.10  "Licensed  Property"  shall  mean  the  Proprietary  Information,
Distributor  Lists and  Business  Information  that NSI  elects to provide to BP
hereunder.

         1.11 "Net Revenue" or "Net Revenues"  shall mean,  for any period,  the
number  of  Products  sold by BP during  such  period,  multiplied  by BP's then
current  selling  price to its  customers  less costs,  applicable  sales taxes,
returns, or refunds reasonably accepted and credited by BP during such period.

         1.12 "NSI  Independent  Distributors"  shall mean a person or  business
entity that has  executed an NSI  distributor  agreement  for the  purchase  and
resale of NSI products.

         1.13  "Products"  shall mean those goods,  services and sales aids that
carry an assigned  point value or other fixed amount of  compensation  under the
terms of the BP Sales Compensation Plan.

         1.14 "Proprietary  Information"  shall mean,  without  limitation,  all
information  other than  information  made  available to the public or expressly
designated by NSI in writing as  non-confidential  that NSI elects to provide BP
hereunder,  regardless of the form in which it is disclosed, relating in any way
to the following  property owned by NSI or which NSI has been licensed to use or
sub-license:  (1) proprietary technical information;  (2) information respecting
actual  or  potential   customers  or  customer   contacts  and  customer  sales
strategies,  names, addresses,  phone numbers,  identification numbers, database
information and its organization,  unique business methods;  (3) market studies,
penetration data, customers, products, contracts, copyrights, computer programs,
applications,   technical  data,  licensed  technology,   patents,   inventions,
procedures,  methods,  designs,  strategies,  plans,  liabilities,  assets, cost
revenues,  sales costs,  production costs, raw material sources and other market
information;  (4) other sales and marketing plans, programs and strategies;  (5)
trade secrets,  processes and formulae with respect to manufacturing,  assembly,
design or processing  products and any component,  part or manufacture  thereof;
(6)  profits,  organization,  employees,  agents,  representatives,  Distributor
Lists,  suppliers,  and services; (7) other business and commercial practices in
general  relating  directly or  indirectly to the  foregoing;  and, (8) computer
disks or other records or documents, originals or copies, containing in whole or
in part any of the foregoing.

         1.15  "Territory"  shall mean the United States of America,  Canada and
their respective territories.
<PAGE>
                                   ARTICLE II
                       GRANT OF LICENSE AND; LICENSE FEES

         2.1  Assignment  of  Big  Planet   Independent   Representatives.   NSI
acknowledges  that  BP and  the BP  Independent  Representatives  have  executed
Independent  Representative  Agreements  that  detail  the  rights,  duties  and
obligations of the parties.  In  consideration  for the licenses granted in this
Agreement, Big Planet sells, assigns, and transfers to NSI all its right, title,
interest,  duties  and  obligations  in and to  the  Independent  Representative
Agreements   with   the  BP   Independent   Representatives.   The  Big   Planet
Representatives shall become part of the Independent  Distributor Network, which
is exclusively owned by NSI and is licensed to BP hereunder, with all concurrent
proprietary rights therein.

                  2.1.1  As  owner of the BP  Independent  Representatives,  NSI
         licenses  to BP and BP assumes  the  obligation  to perform  all of the
         duties and obligations  required under the  Independent  Representative
         Agreement with BP Independent Representatives, including the obligation
         to   make   commission   and   bonus   payments   to  the   Independent
         Representatives  and BP  shall  remain  liable  at all  times  for such
         payments  on a  monthly  basis  pursuant  to the  terms  of BP's  sales
         compensation plan for BP Independent Representatives.

         2.2 Grant of  License.  Subject  to the terms  and  conditions  of this
Agreement,  NSI hereby grants to BP a non-exclusive  license to use the Licensed
Property to sell  Products in the  Territory;  provided that all such uses shall
comply in all material  respects with the terms of this Agreement and;  provided
further  that BP shall not grant any  right,  title,  use or  sublicense  to the
Licensed  Property  except as permitted in this Agreement in the ordinary course
of business.  The license to use the Licensed  Property  shall be limited to the
sale of Products in the Territory. BP agrees not to use the Licensed Property or
to conduct business  outside of the Territory  without the prior written consent
of NSI.
<PAGE>
         2.3 NSI's Interest in Licensed Property. NSI hereby retains legal title
to the Licensed  Property for all  purposes,  including  but not limited to, the
bringing  or  defending  of any  legal  action in the  Territory  which it deems
reasonable  to  protect  its  rights  therein.  BP agrees  to assist  NSI in any
reasonable  manner to protect NSI's rights in the Licensed  Property.  NSI shall
reimburse BP for any reasonable  out-of-pocket costs incurred by BP in providing
such assistance.

         2.4 Recitals of Value of Licensed  Property.  BP recognizes  and agrees
that NSI has  expended  considerable  time,  effort and  resources  to  develop,
maintain and enhance the Licensed  Property.  BP further agrees it will derive a
considerable  benefit from its use of the Licensed Property in the Territory and
from NSI's efforts and expenditures respecting the Licensed Property.

         2.5 Warranty of Title.  NSI hereby  warrants and represents  that it is
the sole and  exclusive  owner of the Licensed  Property and that to the best of
its  knowledge no claim exists or has been made  contesting  the  ownership  and
title of the Licensed Property.

         2.6  Modifications.  BP shall not  attempt  to modify any or all of the
Licensed Property without the express, prior written consent of NSI.

         2.7 Scope of License. During the term of this Agreement,  the Licensed
Property  shall  be used by BP to sell or  distribute  technology  products  and
services,  whether  hardware or  software,  that  either are, or a function  of,
telecommunications,   paging,   internet  access,   internet  service,   on-line
education,  unified communication  systems, and internet commerce.  Any Products
sold by BP shall not directly  compete  with the  existing or planned  products,
product categories or services of Nu Skin, IDN or Pharmanex ("Nu Skin Products")
at the time of BP's introduction of said product or service. If any Product does
directly or  substantially  compete with the Nu Skin Products,  then BP may only
sell said products or service with the prior written consent of NSI.

         2.8 License Fee. As compensation  for the licenses  granted pursuant to
the terms of this  Agreement,  BP shall  pay to NSI a  license  fee equal to one
percent (1%) of its Net Revenue ("License Fee").

                                   ARTICLE III
                          COMPUTATION AND PAYMENT TERMS
<PAGE>
         3.1  Statement of Net Revenues.  Within thirty (30) days  following the
close of each month, BP shall deliver to NSI, by electronic transmission or such
other  medium as the Parties  shall agree to from time to time,  a statement  of
BP's Net Revenues  during such month.  Upon the written request of NSI, BP shall
provide sales reports and such other  information as NSI may reasonably  request
from time to time (the "Detailed Sales Report"), but no more than four times per
year.

         3.2 License Fee. The  procedures for payment of the License Fee payable
hereunder are as follows:

                  3.2.1 Within  thirty (30) days  following  the delivery of the
         statement of Net  Revenues("Payment  Date") , BP shall  deliver to NSI,
         the License Fee, as calculated by BP .

                  3.2.2 For  purposes of  computing  the License  Fee,  Products
         shall be considered sold when  recognized for accounting  purposes as a
         sale by BP based on generally accepted accounting principles.

         3.3 Records. Each Party shall keep complete and accurate records of its
compliance  with its  obligations  under this  Agreement  which shall be open to
inspection by authorized  representatives  of the other Party at any  reasonable
time during business  hours,  but no more than once a quarter and so long as the
inspection does not interfere with normal business operations.

         3.4 Payments to NSI.  Payments  made by BP to NSI under this  Agreement
shall be  payable  in  United  States  Dollars.  Payments  shall be made  either
directly to NSI in  immediately  available  funds by wire transfer to an account
designated  by NSI or by such other  reasonable  means of payment  acceptable to
NSI.

         3.5 Default Rate.  Without limiting any of the Parties other rights and
remedies under this Agreement, undisputed amounts outstanding under the terms of
this  Agreement  not paid within  sixty (60) days from the date due and payable,
shall bear  interest  at the prime  interest  rate as  reported  in the  western
edition of the Wall Street  Journal as of the Payment Date plus two percent (2%)
for the full period outstanding.
<PAGE>
                                   ARTICLE IV
             CERTAIN OBLIGATIONS OF THE PARTIES UNDER THE AGREEMENT

         4.1 Certain Obligations,  Rights and Duties of NSI. NSI agrees that, in
addition to its other  obligations  under this Agreement,  NSI will maintain and
provide  support for the  services  provided by NSI  pursuant to the  Management
Services  Agreement  between  the  Parties  effective  as of April 1, 1998.  NSI
agrees,  among  other  things:  (1) to  maintain  a computer  system,  including
hardware,  software,  data  links,  computer  peripherals,   printers,  etc.  to
adequately  fulfill  NSI's  obligations  hereunder;  (2)  to  provide  necessary
training  and  support to BP  relating  to the BP  Independent  Representatives,
including  information  relating to training methods,  motivational  strategies,
convention and event planning,  technical policies and procedure knowledge, etc;
(3) to maintain any record or any other  information  related to Bonus  Payments
that BP may reasonably request; and (4) to perform any other function or provide
the necessary support to comply with the terms of this Agreement.

         4.2  Certain  Obligations,  Rights and Duties of BP. In addition to its
other  obligations  under this Agreement BP agrees,  among other things:  (1) to
maintain,  at its sole cost and expense,  such facilities and places of business
within the  Territory  necessary to effect the purposes and  intentions  of this
Agreement  and to bear all costs  and  expenses  it  incurs in the  negotiation,
memorialization,  execution and performance of all leases,  rentals,  equipment,
salaries,   taxes,   licenses,   insurance,   permits,   telephone,   telegraph,
promotional,  advertising,  travel, accounting, legal and such similar expenses,
relating to the  business of BP,  unless  otherwise  agreed to in writing by the
Parties; (2) to manage its business affairs in such a reasonable manner that the
reputation  of  NSI is  not  materially  damaged;  (3)  to  employ  commercially
reasonable  efforts to comply with all applicable  laws and industry  standards;
and (4) to employ  commercially  reasonable efforts to monitor and supervise the
activities of BP Independent Representatives.
<PAGE>
                                    ARTICLE V
                  GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS

         5.1 Compliance  with Laws. Each party agrees to refrain from any action
that will  cause the  other  party to be in  violation  of any  applicable  law,
regulation,  or ordinance of any  jurisdiction  in the Territory or elsewhere or
any  international  convention or bilateral or multilateral  treaty to which the
United States is a signatory,  including,  without limitation,  the U.S. Foreign
Corrupt  Practices  Act of 1977,  the U.S.  Export  Control  Laws,  and the U.S.
Anti-Boycott laws.

         5.2 Compliance of Licensed Property. NSI agrees to take, or cause to be
taken,  at its sole cost and  expense,  all  actions  necessary  to  ensure  the
compliance  of the Licensed  Property  with  applicable  laws,  regulations  and
ordinances in the Territory, provided, however, BP is responsible for compliance
with all laws,  regulations and ordinances  applicable to BP. NSI agrees to keep
BP informed of its progress in obtaining all such government approvals.

                                   ARTICLE VI
                              TERM AND TERMINATION

         6.1 Term. NSI grants to BP a perpetual  license which shall commence on
the effective date of April 1, 1998. BP shall pay NSI a monthly License Fee that
will allow it to retain a  perpetual  license or until it is  terminated  as set
forth in this Section 6. Upon  termination of the  Agreement,  the obligation to
pay the License Fee shall terminate.

         6.2  Termination  for Cause.  In the event  that  either  party  hereto
materially or  repeatedly  defaults on the  performance  of any of its duties or
obligations under this Agreement, which default shall not be substantially cured
within sixty (60) days after  written  notice is given to the  defaulting  party
specifying  the default,  then the party not in default  may, by giving  written
notice  thereof to the defaulting  party,  terminate this Agreement as of a date
specified in such notice of Termination.

         6.3 Termination  for Insolvency.  In the event that either party hereto
becomes or is declared insolvent or bankrupt,  is the subject of any proceedings
related to its  liquidation,  insolvency or for the appointment of a receiver or
similar action,  makes an assignment for the benefit of all or substantially all
of its creditors, or enters into an agreement as to the composition,  extension,
or readjustment of all or substantially  all of its obligations,  then the other
party  hereto  may,  by giving  written  notice to such  party,  terminate  this
Agreement as of a date specified in such notice of termination.
<PAGE>
         6.4 Survival of Obligations.  The obligations of the Parties to pay any
sums  which are due and  payable as of the  expiration  or  termination  of this
Agreement and their  obligation  under Section Article VII and Article IX hereof
shall survive the expiration or termination  of this  Agreement.  If the date of
termination is prior to the expiration of the Initial Term or a succeeding term,
BP shall only be obligated to pay monies due as of the date of  termination  and
not the remainder of any term.

         6.5 Reversion of Rights. Upon termination of this Agreement, all rights
and licenses  herein granted to BP shall  immediately  cease and shall revert to
NSI, and BP shall cease using any Licensed Property or representing to any third
party that it has any right in or to Licensed Property.

                                   ARTICLE VII
                          INFRINGEMENT; INDEMNIFICATION

         NSI hereby  represents and warrants that, as of the date hereof,  there
are no  infringement  or  misappropriation  suits  pending  or filed  or, to its
knowledge,  threatened  against  NSI within  the  Territory  that  relate to the
Licensed  Property and NSI is not presently  aware of any such  infringement  or
misappropriation.  NSI shall indemnify and hold BP harmless from and against all
claims, actions, suits,  proceedings,  losses,  liabilities,  costs, damages and
attorneys'  fees in respect of a third  party  claim  alleging  infringement  or
misappropriation  by BP in respect of its use of the  Licensed  Property  in the
Territory;  provided that BP shall give NSI prompt  written notice of any claim,
action,  suit or proceeding  and without  limiting the generality of Section 2.3
hereof,  shall cooperate with NSI in the defense of any such claim, action, suit
or  proceeding.  NSI shall have the right to select  counsel in any such  claim,
action,  suit or  proceeding.  In the  event  that any  such  claim,  action  or
proceeding is successful,  NSI shall use reasonable efforts to make such changes
in the  Licensed  Property to permit BP to continue to make use of the  Licensed
Property free and clear of all infringement and misappropriation.  BP shall give
NSI  prompt  written  notice  of any  infringement  or  misappropriation  of the
Licensed  Property by any third party. NSI shall have the sole right to initiate
any and all legal proceedings against any such third party and, without limiting
the generality of Section 2.3 hereof; BP shall cooperate with NSI in the pursuit
of any such  proceeding.  NSI shall retain any damage award  obtained  from such
third  party.  If NSI elects not to pursue any  infringement,  BP shall have the
right to do so at its own expense  and shall  retain any damage  award  obtained
from any third party.
<PAGE>
                                  ARTICLE VIII
                             NATURE OF RELATIONSHIP

The  relationship of BP and NSI shall be and at all times remain,  respectively,
that of Licensee and Licensor.  Nothing  contained or implied in this  Agreement
shall be construed to  constitute  either party as the legal  representative  or
agent of the other or to constitute  or construe the Parties as partners,  joint
venturers,  co-owners  or  otherwise  as  participants  in  a  joint  or  common
undertaking.  Neither  party is authorized to conclude any contract or agreement
or make any  commitment,  representation  or  warranty  that  binds the other or
otherwise act in the name of or on behalf of the other.

                                   ARTICLE IX
                                 CONFIDENTIALITY

All  confidential  information or other  non-public or  proprietary  business or
technical  information owned or used by NSI or BP and supplied to or acquired by
the other whether in oral or written form (the "Confidential Information") shall
be supplied  and acquired in  confidence  and shall be solely for the use of the
receiving  party  pursuant  to this  Agreement  and such  party  shall  keep the
Confidential  Information  confidential  and shall not disclose the same, at any
time during the term of this Agreement or after its  termination,  except to its
employees,  or its affiliates or its  affiliates'  employees for the purposes of
its business in accordance  with this Agreement and except as may be required by
law;  provided  that if the  receiving  party  determines  that a disclosure  is
required by law, the receiving party shall notify the disclosing  party in order
to give the  disclosing  party an opportunity to seek an injunction or otherwise
attempt to keep the Confidential Information  confidential.  The receiving party
shall,  at  the  request  of  the  disclosing  party,   destroy  or  return  the
Confidential Information without retaining copies if, as and when this Agreement
is terminated or expires. For purposes of this Agreement, the term "Confidential
Information"  shall  not  include  information  or  documents  that  (i)  become
generally  available to the public other than as a result of a disclosure by the
receiving party, (ii) were otherwise  lawfully available to the receiving party,
or (iii) were generated  independently by the receiving party. The provisions of
this Article shall survive  termination  of this  Agreement for a period of five
(5) years.
<PAGE>
                                    ARTICLE X
                                  MISCELLANEOUS

         10.1  Assignment.  This Agreement  shall be binding on and inure to the
benefit of the heirs,  successors,  assigns and  beneficiaries  of the  Parties;
provided  that  neither  party  may  assign  this  Agreement  or any  rights  or
obligations  hereunder,  whether by operation of law or  otherwise,  without the
prior  written  consent  of the other  party,  which  shall not be  unreasonably
withheld.  Any such attempted  assignment,  without the written consent provided
herein, shall be void and unenforceable.

         10.2 Force Majeure. The Parties shall not be responsible for failure to
perform hereunder due to force majeure,  which shall include, but not be limited
to:  fires,  floods,  riots,  strikes,  labor  disputes,  freight  embargoes  or
transportation  delays,  shortage of labor,  inability to secure fuel, material,
supplies,  equipment  or power at  reasonable  prices or on account of  shortage
thereof,  acts of God or of the public  enemy,  war or civil  disturbances,  any
existing or future laws, rules, regulations or acts of any government (including
any  orders,  rules or  regulations  issued  by any  official  or agency or such
government)   affecting  a  party  that  would  delay  or  prohibit  performance
hereunder, or any cause beyond the reasonable control of a party. If an event of
force  majeure  should  occur,  the affected  party shall  promptly  give notice
thereof to the other party and such affected party shall use its reasonable best
efforts to cure or correct any such event of force majeure.

         10.3  Governing Law and Dispute  Resolution.  This  Agreement  shall be
governed by and construed in accordance  with the laws of the State of Utah. Any
action brought to enforce this  Agreement must be brought in Utah County,  Utah.
The parties consent to the personal jurisidiction of said court within the State
of Utah and waive any objection to improper  venue. In the event of legal action
between the  parties,  reasonable  attorney's  fees  (including  inside  counsel
expenses)  shall be awarded to the prevailing  party.

         10.4  Waiver  and  Delay.  No waiver by either  party of any  breach or
default in performance by the other party, and no failure, refusal or neglect of
either party to exercise any right,  power or option given to it hereunder or to
insist  upon  strict  compliance  with  or  performance  of  the  other  party's
obligations under this Agreement, shall constitute a waiver of the provisions of
this  Agreement  with respect to any  subsequent  breach  thereof or a waiver by
either  party of its right at any time  thereafter  to require  exact and strict
compliance with the provisions thereof.

         10.5 Notices. All notices,  requests and other communications hereunder
shall be in writing and shall be deemed to have been duly given, if delivered by
hand, or if communicated by facsimile,  cable or similar electronic means to the
facsimile number or cable  identification  number as previously provided by each
party to the other,  at the time that  receipt  thereof  has been  confirmed  by
return electronic communication or signal that the message has been received, or
if mailed, ten (10) days after dispatch by registered airmail,  postage prepaid,
from any post office addressed as follows:

         If to BP:                  Richard King, President
                                    Big Planet, Inc.
                                    75 West Center Street
                                    Provo, UT  84601
                                    TEL:    (801) 345-1200
                                    FAX:    (801) 345-1299

         If to NSI:                 General Counsel
                                    Nu Skin International, Inc.
                                    75 West Center Street,
                                    Provo, Utah 84601, U.S.A.
                                    TEL:    (801) 345-5000
                                    FAX:    (801) 345-5999

         Either  party may change its  facsimile  number,  cable  identification
number or address by a notice  given to the other  party in the manner set forth
above.
<PAGE>
         10.6  Integrated  Contract.   This  Agreement  constitutes  the  entire
agreement  between  the  Parties  relating  to the  subject  matter  hereof  and
supersedes   all  prior  or   contemporaneous   negotiations,   representations,
agreements and understandings (both oral and written) of the Parties.

         10.7  Modifications  and  Amendments.  No supplement,  modification  or
amendment  of this  Agreement  shall be  binding  unless  it is in  writing  and
executed by both of the Parties.

         10.8 Enforceability. To the extent that any provision of this Agreement
is (or in the opinion of counsel  mutually  acceptable to both Parties would be)
prohibited,  judicially  invalidated or otherwise rendered  unenforceable in any
jurisdiction,  such provision shall be deemed  ineffective only to the extent of
such prohibition,  invalidation or  unenforceability  in that jurisdiction,  and
only  within  that  jurisdiction.  Any  prohibited,  judicially  invalidated  or
unenforceable  provision  of  this  Agreement  will  not  invalidate  or  render
unenforceable any other provision of this Agreement,  nor will such provision of
this  Agreement  be  invalidated   or  rendered   unenforceable   in  any  other
jurisdiction.

         10.9  Counterparts and Headings.  This Agreement may be executed in one
or more  counterparts,  each of which  shall be deemed an  original,  but all of
which together shall  constitute one and the same  instrument.  All headings and
captions are inserted for convenience of reference only and shall not affect the
meaning or interpretation of any provision hereof.

         IN WITNESS  WHEREOF,  the  Parties  have caused  this  Agreement  to be
executed by their respective duly authorized  representatives  as of the day and
year first above written.

NU SKIN INTERNATIONAL, INC.                 BIG PLANET, INC.

BY:    __________________________           BY:    __________________________
       Steven J. Lund                              Richard W. King
ITS:   President                            ITS:   PresidentEX-10.41

                          MANAGEMENT SERVICES AGREEMENT
                                     between

                  NU SKIN INTERNATIONAL MANAGEMENT GROUP, INC.

                                       and
                                BIG PLANET, INC.
<PAGE>
                                TABLE OF CONTENTS

                                                                           Page

ARTICLE 1         DEFINITIONS...............................................1
         1.1      "Agreement"...............................................1
         1.2      "Allocable Expense" ......................................1
         1.3      "Consulting Personnel"....................................1
         1.4      "Direct Expenses".........................................1
         1.5      "Management and Consulting Service"...................... 2

ARTICLE 2         MANAGEMENT AND CONSULTING SERVICES........................2
         2.1      Services..................................................2
         2.2      Performance of Services. .................................2
         2.3      Approval of Services......................................2
         2.4      Revision of Services......................................3

ARTICLE 3         COMPENSATION OF SERVICE PROVIDER..........................3
         3.1      Compensation for Services by Consulting Personnel.........3
         3.2      Determination of Allocable Expenses.......................3
         3.3      Payment and Invoicing.....................................3
         3.4      Due Date..................................................3
         3.5      Delinquent Payments.......................................3

ARTICLE 4         PREPARATION AND SHARING OF REPORTS AND INFORMATION........4
         4.1      Periodic Reports on Management and Consulting Services....4
         4.2      Sharing of Information and Witnesses......................4

ARTICLE 5         NON-DISCLOSURE OF CONFIDENTIAL INFORMATION................4

ARTICLE 6         TERM......................................................5

ARTICLE 7         TERMINATION...............................................5

ARTICLE 8         EFFECT OF TERMINATION.....................................6
         8.1      Cessation of Rights.......................................6
         8.2      Damages...................................................6

ARTICLE 9         COMPLIANCE WITH APPLICABLE LAWS...........................6
         9.1      Compliance Generally......................................6
         9.2      Authorizations............................................6

ARTICLE 10        GENERAL PROVISIONS........................................7
         10.1     Assignment................................................7
         10.2     Notices...................................................7
         10.3     Waiver and Delay..........................................7
         10.4     Force Majeure.............................................8
         10.5     Governing Law and Dispute Resolution......................8
         10.6     Integrated Contract.......................................8
         10.7     Modifications and Amendments..............................8
         10.8     Severability..............................................8
         10.9     Counterparts and Headings.................................9
<PAGE>
                          MANAGEMENT SERVICES AGREEMENT

         THIS  MANAGEMENT  SERVICES  AGREEMENT is made  effective as of April 1,
1998  between  Big  Planet,  Inc.,  a  Utah  corporation  ("BP"),  and  Nu  Skin
International Management Group, Inc., a Utah corporation ("NSIMG"). BP and NSIMG
shall hereinafter be collectively referred to as the "Parties" and each shall be
individually referred to as a "Party."

                               W I T N E S S E T H

         WHEREAS,  BP  desires  to obtain  certain  general  and  administrative
services  from BP so that BP will not be required to duplicate  these  services,
and BP desires to obtain such services  from NSIMG;  NSIMG is willing to provide
these services to BP pursuant to the terms and conditions of this Agreement.

         NOW,  THEREFORE,  in consideration of the mutual promises and covenants
hereinafter  set  forth  and for  other  good and  valuable  consideration,  the
sufficiency of which is hereby acknowledged, the Parties agree as follows:

                                    ARTICLE 1
                                   DEFINITIONS

         For  purposes of this  Agreement,  the  following  terms shall have the
meaning set out below:

         1.1 "Agreement" shall mean this Management  Services  Agreement between
BP and NSIMG, as the same may be modified, amended or revised from time to time.

         1.2 "Allocable  Expenses" shall mean all expenses  incurred by NSIMG in
providing   Management  and  Consulting  Services  other  than  Direct  Expenses
including  without  limitation,  the  following:  rent,  utilities,   telephone,
equipment,  recruitment,  office supplies, and other overhead expenses,  certain
salary costs, payroll, benefits and expenses related to conventions,  travel and
accommodations  at  anniversary  events,  telephones  calls and  counseling  and
conference calls and meetings with BP managers and the independent  distributors
of Nu Skin  International,  Inc., and the permitted use and appropriation of the
names  and  licenses  of  directors  and  executive  officials  of  NSIMG or BP.
Allocable  Expenses  shall be calculated  in  accordance  with the terms of this
Agreement.

         1.3 "Consulting  Personnel"  shall mean employees of NSIMG or, with the
consent of BP, such other  persons or entities  as NSIMG may  retain,  hire,  or
otherwise  contract  with for the  provision  of  services  on behalf  of, or in
conjunction with, NSIMG.
<PAGE>
         1.4 "Direct Expenses" shall mean all expenses incurred in the provision
of Management and Consulting Services for BP, which expenses are incurred solely
for the benefit of BP,  including,  without  limitation,  certain  salary costs,
benefits, business expenses, and travel expenses.

         1.5  "Management  and  Consulting   Services"  shall  include  services
requested by BP that NSIMG has the  capability of  providing,  and shall include
but not be limited to the  following  services:  management,  legal,  financial,
distribution   support/training,   public  relations,   information  technology,
commission and bonus calculations,  SAP computer services as defined in attached
Exhibit "A", and operations  administration.  Any specific services estimated to
cost more then $____________ shall be requested by BP in writing.

                                    ARTICLE 2

                       MANAGEMENT AND CONSULTING SERVICES

         2.1 Services.  NSIMG hereby agrees to provide Management and Consulting
Services to BP as BP may request from time to time,  until  termination  of this
Agreement.  BP agrees to  reimburse  and  compensate  NSIMG for  Management  and
Consulting Services in accordance with the applicable compensation and invoicing
provisions hereof.

         2.2  Performance  of  Services.  Unless  otherwise  agreed  between the
Parties,  the  Management  and  Consulting  Services  shall be provided  through
Consulting Personnel, as requested by BP. The Management and Consulting Services
provided by NSIMG will be performed by  appropriately  qualified and experienced
personnel.  Upon the reasonable  request of BP, NSIMG will not use any personnel
for  services  under this  Agreement  that are  deemed by BP to be  incompetent,
careless,  or  unqualified  to perform the work  assigned,  or that is otherwise
unsatisfactory to BP.

         2.3 Approval of Services.  Unless BP disputes any invoices delivered to
BP hereunder by written  notice within one hundred eighty (180) days of the date
of the invoice,  BP hereby  agrees that,  by paying any  undisputed  invoices as
provided in Article 3 herein, BP shall be deemed to have approved the nature and
extent of the costs and expenses invoiced. If BP disputes an invoice in a timely
manner,  then within a mutually  agreeable  time NSIMG  shall  permit BP to have
access  to audit  NSIMG's  records  and  books of  account  for the  purpose  of
determining whether the appropriate expenses have been invoiced to BP. The audit
shall be conducted by a firm of certified public  accountants  chosen by BP. Any
auditors shall be required to execute a non-disclosure agreement with NSIMG that
protects   NSIMG's  rights  to   confidential   information  and  restricts  the
information provided by the auditor to BP to only that information  necessary to
indicate whether BP has been properly billed.  If the auditors' report reveals a
discrepency, then within thirty (30) days the party in whose favor the error was
made will pay the amount of the error to the other party. If the auditors report
reveals that NSIMG owes BP a refund of an amount  greater than five percent (5%)
of the total invoiced amount during the audit period, then the refund shall bear
interest at eight percent (8%) and NSIMG shall  reimburse BP for the cost of the
audit.
<PAGE>
         2.4 Revision of Services. For greater certainty, the Parties agree that
any one or more of the  specific  services  to be  provided  by NSIMG to BP,  as
described  in this  Agreement,  may be  reasonably  expanded or curtailed by the
Parties if mutually agreed to in writing by the Parties.

                                    ARTICLE 3
                        COMPENSATION OF SERVICE PROVIDER

         3.1 Compensation for Management and Consulting  Services.  BP shall pay
NSIMG the total of all Direct Expenses and Allocable Expenses plus three percent
(3%) ("Fee") of the total of such Direct  Expenses and Allocable  Expenses.  The
Fee may be adjusted from time to time by mutual agreement of the Parties. Unless
otherwise  agreed  between the Parties,  Allocable  Expenses  shall not, for any
billing period, exceed one and one-half percent (1.5%) of BP's revenues for such
billing period.

         3.2  Determination of Allocable  Expenses.  Allocable  Expenses for any
period shall be equal to the total Allocable Expenses incurred by NSIMG for such
period multiplied by the percentage of such Allocable  Expenses  allocable to BP
pursuant to and the then applicable time allocation  study prepared  pursuant to
Section 4.1 hereof.

         3.3 Payment  and  Invoicing.  Within  thirty (30) days after the end of
each month,  NSIMG shall  prepare and deliver an invoice to BP setting forth the
fees due and owing under this Agreement during such month.

         3.4 Due  Date.  Payments  due  under  this  Agreement  shall be due and
payable within sixty (60) days after the date of receipt of the invoice for such
payments ("Payment Date").

         3.5  Delinquent  Payments.  Without  limiting any of the Parties' other
rights and remedies  under this  Agreement,  any amounts  outstanding  under the
terms of this  Agreement  that  are not paid by the  Payment  Date,  shall  bear
interest at the prime  interest  rate as reported in the western  edition of the
Wall Street  Journal,  on the Payment  Date,  plus two percent (2%) for the full
period  outstanding.  Whether or not interest  charges are actually levied is at
the discretion of NSIMG.
<PAGE>
                                    ARTICLE 4
               PREPARATION AND SHARING OF REPORTS AND INFORMATION

         4.1 Periodic  Reports on Management  and Consulting  Services.  BP may,
upon thirty (30) days written  notice to NSIMG,  request  operations  reports of
NSIMG setting forth specific information regarding the Management and Consulting
Services  provided  under this  Agreement  and for such time periods as BP shall
reasonably  request.  NSIMG shall maintain  accurate and ongoing  records of the
allocation of time of Consulting  Personal,  including executive  management and
other employees  rendering services to BP. NSIMG shall provide full access to BP
and its auditors to all records and documentation relating to the Management and
Consulting  Services and any other services  provided under this Agreement,  and
will  permit  BP,  at its  expense,  to make  any  copies  as may be  reasonably
requested.  NSIMG has prepared a study  accurately  reflecting the allocation of
time  spent by NSIMG's  internal  department  and  Consulting  Personnel  on the
services  provided to BP under this  Agreement.  The study shall be updated on a
quarterly  basis. BP may request a copy of the then applicable time  application
study from NSIMG upon thirty (30) days written notice.  All of the  information,
reports  and  studies  referenced  in this  Section  4.1  shall be  referred  to
collectively as the "Information".

         4.2 Sharing of Information and Witnesses.  At all times during the term
of this Agreement and for a period of three years  thereafter,  each Party shall
maintain at its principal place of business full,  complete and accurate records
of the Information. The parties shall provide to each other reasonable access to
the  Information.  In the event of any claims  made  against a Party,  the other
Party shall make available Information and/or witnesses as reasonably requested.
The Party providing  Information or making available witnesses shall be entitled
to receive  from the other  Party,  upon  presentation  of  invoices  therefore,
payment  for  its  reasonable  out-of-pocket  expenses  incurred  in  connection
therewith. Nothing in this Agreement shall require either Party to reveal to the
other any  information  that would violate such Party's  written and enforceable
duty of  confidence  to a third  party from whom or which such  information  was
obtained; under such circumstances,  however, the parties shall work together to
obtain  a  release  of  such  information  without  violation  of  such  duty of
confidence.

                                    ARTICLE 5
                   NON-DISCLOSURE OF CONFIDENTIAL INFORMATION

         All trade secrets, proprietary technology, know-how or other non-public
or proprietary  business or technical  information  owned or used by NSIMG or BP
and  supplied to or acquired by the other  whether in oral or  documentary  form
(the  "Confidential  Information")  shall be supplied and acquired in confidence
and  shall  be  solely  for  the use of the  receiving  party  pursuant  to this
Agreement and such party shall keep the  Confidential  Information  confidential
and shall not disclose the same,  at any time during the term of this  Agreement
or for a period  of  seven  (7)  years  after  its  termination,  except  to its
employees for the purposes of its business in accordance with this Agreement and
except  as may be  required  by  law;  provided  that  if  the  receiving  party
determines  that a  disclosure  is required by law,  the  receiving  party shall
notify the disclosing party in order to give the disclosing party an opportunity
to seek an injunction or otherwise attempt to keep the Confidential  Information
confidential. The receiving party shall, at the request of the disclosing party,
destroy or return the Confidential  Information  without retaining copies if, as
and  when  this  Agreement  is  terminated  or  expires.  For  purposes  of this
Agreement, the term "Confidential  Information" shall not include information or
documents  that (i) become  generally  available  to the public  other than as a
result of a disclosure  by the  receiving  party,  (ii) was  otherwise  lawfully
available to the receiving  party, or (iii) was generated  independently  by the
receiving  party.  The  provisions of this Article shall survive  termination of
this Agreement.
<PAGE>
                                    ARTICLE 6
                                      TERM

         This Agreement shall be effective beginning April 1, 1998, and shall be
for an  initial  term  of five  (5)  years  ("Initial  Term")  unless  otherwise
terminated pursuant to Article 7. This Agreement shall be renewed  automatically
upon  expiration  of the Initial  Term for  successive  one year  terms,  unless
otherwise terminated as provided in Article 7.

                                    ARTICLE 7
                                   TERMINATION

         7.1 This Agreement may be terminated by either Party without cause upon
ninety (90) days  written  notice to the other  Party,  or at any time after the
occurrence of any of the following events:

                  (a) the other Party shall  commence  any case,  proceeding  or
         other action (i) under any existing or future law of any  jurisdiction,
         domestic or foreign, relating to bankruptcy, insolvency, reorganization
         or relief of debtors,  seeking to have an order for relief entered with
         respect to it, or seeking to adjudicate it as bankrupt or insolvent, or
         seeking   reorganization,    arrangement,    adjustment,    winding-up,
         liquidation,  dissolution, compensation or other relief with respect to
         it or its debts,  or (ii) seeking  appointment of a receiver,  trustee,
         custodian or other similar action; or

                  (b) there shall be commenced against the other Party any case,
         proceeding or other action of a nature  referred to in clause (a) above
         which  (A)  results  in the  entry of an order  for  relief or any such
         adjudication or appointment desribed above, or (B) remains undismissed,
         undischarged or unbonded for a period of 90 days.  Events  described in
         clauses  (a)  and (b) of  Section  7.1(a)  shall  be  referred  to as a
         ?Bankruptcy  Event?.  If a Bankruptcy  Event occurs,  all amounts owing
         under this Agreement shall become immediately due and payable,  without
         any notice thereof; or

                  (c) if the other  Party  causes or allows a judgment in excess
         of Twenty-Five  Million dollars  ($25,000,000.00) to be entered against
         it  or  involuntarily  allows  a  lien,  security  interest,  or  other
         encumbrance  to attach to its assets which  secures an amount in excess
         of Twenty-Five Million Dollars ($25,000,000.00).

         7.2 This  Agreement may be immediately  terminated by either Party,  if
the other  Party is in default in the  performance  of any  material  obligation
under this  Agreement and such default has not been cured within sixty (60) days
after receipt of written notice of such default by the defaulting Party; or
<PAGE>
         7.3 BP  may  terminate  any  specific  service  of  the  Management  or
Consulting  Services by providing  written notice thereof to NSIMG not less than
sixty  (60) days  prior to the date for  cessation  of said  service.  NSIMG may
discontinue  providing  any  specific  part  of the  Management  and  Consulting
Services by providing  written  notice to BP not less than sixty (60) days prior
to the desired date for cessation of said service.

                                    ARTICLE 8
                              EFFECT OF TERMINATION

         8.1 Cessation of Rights. Upon expiration or termination  (collectively,
the "Termination") of this Agreement for any reason  whatsoever,  all rights and
obligations of the Parties hereunder shall cease,  provided,  however, that upon
Termination of this  Agreement,  no Party shall be released from its obligations
to pay monies due or to become due as of the date of  Termination or to complete
any unfulfilled obligations under this Agreement,  and the provisions of Article
5 shall survive such  Termination.  If the date of  Termination  is prior to the
expiration of the Initial term or a succeeding  term, BP shall only be obligated
to pay monies due as of the date of Termination and not for the remainder of any
term.

         8.2.  Damages.  Except  provided in paragraph 8.1, upon  Termination of
this  Agreement  for any reason,  no Party shall be liable or  obligated  to the
other Party with respect to any payments, future profits, exemplary,  special or
consequential  damages,  indemnifications  or other compensation  regarding such
termination,  and each Party hereby waives and relinquishes any rights, pursuant
to law or otherwise, to any such payments, indemnifications or compensation.

                                    ARTICLE 9
                         COMPLIANCE WITH APPLICABLE LAWS

         9.1 Compliance Generally. In the performance of their obligations under
this  Agreement,  the  Parties  shall,  at all times,  strictly  comply with all
applicable  laws,  regulations and orders of the countries and  jurisdictions in
which they operate.

         9.2 Authorizations.  Each Party shall, at its own expense, make, obtain
and  maintain  in force at all  times  during  the term of this  Agreement,  all
filings,  registrations,  reports, licenses, permits and authorizations required
under  applicable  law,  regulations  or orders in order for it to  perform  its
obligations under this Agreement.
<PAGE>
                                   ARTICLE 10
                               GENERAL PROVISIONS

         10.1  Assignment.  This Agreement  shall be binding on and inure to the
benefit of the heirs,  successors,  assigns and  beneficiaries  of the  Parties;
provided  that no Party may assign this  Agreement or any rights or  obligations
hereunder,  whether by operation of law or otherwise,  without the prior written
consent  of the other  Party  which  shall  not be  unreasonably  withheld.  Any
attempted assignment by any Party without the prior written consent of the other
Party shall be void and unenforceable.

         10.2 Notices. All notices,  requests and other communications hereunder
shall be in writing and shall be deemed to have been duly given, if delivered by
hand, or if communicated by facsimile to the facsimile number as may be provided
from time to time by each Party to the other,  at the time that receipt  thereof
has been confirmed by return  electronic  communication  signal that the message
has been received,  or if sent by reputable  international courier service three
(3) days after  dispatch  addressed  to the  Parties at the  addresses  outlined
hereafter.  Either Party may change its facsimile  number or address by a notice
given to the other Party in the manner set forth as follows:

                  If to NSIMG:      Attn.:  Secretary
                                    Nu Skin International, Inc.
                                    75 West Center
                                    Provo, Utah  84601 USA
                                    (801) 345-5500
                                    (801) 345-5999 Fax

                  If to BP:         Attn.: President
                                    Big Planet, Inc.
                                    Provo, Utah  84601 USA
                                    (801) 345-7000
                                    (801) 345-1299 Fax

         10.3 Waiver and Delay.  No waiver by any Party of any breach or default
in  performance  by any other Party,  and no failure,  refusal or neglect of any
Party to exercise any right,  power or option given to it hereunder or to insist
upon strict  compliance  with or  performance  of the other Party's  obligations
under  this  Agreement,  shall  constitute  a waiver of the  provisions  of this
Agreement with respect to any subsequent breach thereof or a waiver by any Party
of its right at any time thereafter to require exact and strict  compliance with
the provisions thereof.

         10.4 Force Majeure. The Parties shall not be responsible for failure to
perform hereunder due to force majeure,  which shall include, but not be limited
to:  fires,  floods,  riots,  strikes,  labor  disputes,  freight  embargoes  or
transportation  delays,  shortage of labor,  inability to secure fuel, material,
supplies,  equipment  or power at  reasonable  prices or on account of  shortage
thereof,  acts of God or of the public  enemy,  war or civil  disturbances,  any
existing or future laws, rules, regulations or acts of any government (including
any  orders,  rules or  regulations  issued  by any  official  or agency or such
government)   affecting  a  Party  that  would  delay  or  prohibit  performance
hereunder, or any cause beyond the reasonable control of a Party. If an event of
force  majeure  should  occur,  the affected  Party shall  promptly  give notice
thereof to the other Party and such affected Party shall use its reasonable best
efforts to cure or correct any such event of force majeure.
<PAGE>
         10.5 Governing Law and Dispute. This Agreement shall be governed by and
construed in accordance  with the laws of the State of Utah.  Any action brought
to enforce  this  Agreement  must be brought in Utah County,  Utah.  The parties
consent to the personal  jurisdiction of said court within the State of Utah and
waive any objection to improper  venue. In the event of legal action between the
parties, reasonable attorney's fees (including inside counsel expenses) shall be
awarded to the prevailing party.

         10.6  Integrated  Contract.   This  Agreement  constitutes  the  entire
agreement  between  the  Parties  relating  to the  subject  matter  hereof  and
supersedes   all  prior  or   contemporaneous   negotiations,   representations,
agreements and understanding (both oral and written) of the Parties.

         10.7 Modifications and Amendments. No modification or amendment of this
Agreement shall be binding unless it is in writing and executed by both Parties.

         10.8  Severability.  To the extent that any provision of this Agreement
is (or, in the opinion of counsel mutually acceptable to both Parties, would be)
prohibited,  judicially  invalidated or otherwise rendered  unenforceable in any
jurisdiction relevant to the Parties, such provision shall be deemed ineffective
only to the extent of such prohibition, invalidation or unenforceability in that
jurisdiction,  and only within that  jurisdiction.  Any  prohibited,  judicially
invalidated or unenforceable  provision of this Agreement will not invalidate or
render  unenforceable  any  other  provision  of this  Agreement,  nor will such
provision of this  Agreement be  invalidated  or rendered  unenforceable  in any
other jurisdiction.

         10.9  Counterparts and Headings.  This Agreement may be executed in one
or more  counterparts,  each of which  shall be deemed an  original,  but all of
which together shall  constitute one and the same  instrument.  All headings and
captions are inserted for convenience of reference only and shall not affect the
meaning or interpretation of any provision hereof.

         IN WITNESS  WHEREOF,  the  Parties  have caused  this  Agreement  to be
executed by their respective duly authorized  representatives  as of the day and
year first-above written.
<PAGE>
                                    NU SKIN INTERNATIONAL MANAGEMENT GROUP, INC.

                                    By:    ______________________
                                    Name:  Steven J. Lund
                                    Its:   President

                                    BIG PLANET, INC.

                                    By:    ______________________
                                    Name:  Richard W. King
                                    Its:   President

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