Document:

EX-10.2

 Exhibit 10.2 

MEDALLIA, INC. 
 2019
EQUITY INCENTIVE PLAN 
 (Adopted on June 27, 2019; Effective as of one business day immediately prior to the Registration Date)

  

							
	 1.
	 	Purposes of the Plan	  	 	2	 
			
	 2.
	 	Shares Subject to the Plan	  	 	2	 
			
	 3.
	 	Administration of the Plan	  	 	3	 
			
	 4.
	 	Stock Options	  	 	5	 
			
	 5.
	 	Restricted Stock	  	 	7	 
			
	 6.
	 	Restricted Stock Units	  	 	8	 
			
	 7.
	 	Stock Appreciation Rights	  	 	8	 
			
	 8.
	 	Performance Stock Units and Performance Shares	  	 	9	 
			
	 9.
	 	Performance Awards	  	 	10	 
			
	 10.
	 	Leaves of Absence/Transfer Between Locations/Change of Status	  	 	10	 
			
	 11.
	 	Transferability of Awards	  	 	11	 
			
	 12.
	 	Adjustments; Dissolution or Liquidation	  	 	12	 
			
	 13.
	 	Change in Control	  	 	12	 
			
	 14.
	 	Tax Matters	  	 	14	 
			
	 15.
	 	Other Terms	  	 	14	 
			
	 16.
	 	Term of Plan	  	 	15	 
			
	 17.
	 	Amendment and Termination of the Plan	  	 	15	 
			
	 18.
	 	Conditions Upon Issuance of Shares	  	 	16	 
			
	 19.
	 	Stockholder Approval	  	 	17	 
			
	 20.
	 	Definitions	  	 	17	 

 1. Purposes of the Plan. 

The purposes of this Plan are to attract and retain personnel for positions with the Company Group, to provide additional incentive to
Employees, Directors, and Consultants (collectively, “Service Providers”), and to promote the success of the Company’s business. 

The Plan permits the grant of Incentive Stock Options to Employees and the grant of Nonstatutory Stock Options, Stock Appreciation Rights,
Restricted Stock, Restricted Stock Units, Performance Shares, Performance Stock Units, and Performance Awards to any Service Provider. 

2. Shares Subject to the Plan. 

(a) Allocation of Shares to Plan. The maximum aggregate number of Shares that may be issued under the Plan is: 

(i) 19,000,000 Shares, plus 

(ii) a number of Shares equal to the number of Shares subject to outstanding awards granted under the Company’s 2008 Equity Incentive
Plan, as amended and restated and the Company’s 2017 Equity Incentive Plan, as amended and restated (together, the “Existing Plans”) that, after the date the Existing Plans are terminated, are cancelled expire or otherwise terminate
without having been exercised in full and a number of Shares equal to the number of Shares issued under awards granted under the Existing Plans that, after the date the Existing Plans are terminated, are forfeited to the Company, tendered to or
withheld by the Company for payment of an exercise price or for tax withholding, or repurchased by the Company due to failure to vest, with the maximum number of Shares that may be added to the Plan under this Section 2(a)(ii) being equal to
63,295,435 Shares, plus 
 (iii) any additional Shares that become available for issuance under the Plan under Sections 2(b) and 2(c).

 The Shares may be authorized but unissued Common Stock or Common Stock issued and then reacquired by the Company. 

(b) Automatic Share Reserve Increase. The number of Shares available for issuance under the Plan will be increased on the first day of
each Fiscal Year beginning with the 2021 Fiscal Year, in an amount equal to the least of: 
 (i) 19,000,000 Shares, 

(ii) 5% of the total number of shares of Common Stock outstanding on the last day of the immediately preceding Fiscal Year, and 

(iii) a lower number of Shares determined by the Administrator. 

(c) Lapsed Awards. 
 (i)
Options and Stock Appreciation Rights. If an Option or Stock Appreciation Right expires or becomes unexercisable without having been exercised in full or is surrendered under an Exchange Program, the unissued Shares subject to the Option or
Stock Appreciation Right will become available for future issuance under the Plan. 

  
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 (ii) Stock Appreciation Rights. Only Shares actually issued pursuant to a Stock
Appreciation Right (i.e., the net Shares issued) will cease to be available under the Plan; all remaining Shares originally subject to the Stock Appreciation Right will remain available for future issuance under the Plan. 

(iii) Full-Value Awards. Shares issued pursuant to Awards of Restricted Stock, Restricted Stock Units, Performance Shares, Performance
Stock Units or stock-settled Performance Awards that are reacquired by the Company due to failure to vest or are forfeited to the Company will become available for future issuance under the Plan. 

(iv) Withheld Shares. Shares used to pay the Exercise Price of an Award or to satisfy tax withholding obligations related to an Award
will become available for future issuance under the Plan. 
 (v) Cash-Settled Awards. If any portion of an Award under the Plan is
paid to a Participant in cash rather than Shares, that cash payment will not reduce the number of Shares available for issuance under the Plan. 

(d) Incentive Stock Options. The maximum number of Shares that may be issued upon the exercise of Incentive Stock Options will equal
200% of the aggregate Share number stated in Section 2(a) plus, to the extent allowable under Code Section 422, any Shares that become available for issuance under the Plan under Sections 2(b) and 2(c). 

(e) Adjustment. The numbers provided in Sections 2(a), 2(b), and 2(d) will be adjusted as a result of changes in capitalization and any
other adjustments under Section 12. 
 (f) Substitute Awards. If the Committee grants Awards in substitution for equity
compensation awards outstanding under a plan maintained by an entity acquired by or consolidated with the Company, the grant of those substitute Awards will not decrease the number of Shares available for issuance under the Plan. 

3. Administration of the Plan. 

(a) Procedure. 
 (i)
General. The Plan will be administered by the Board or a Committee (the “Administrator”). Different Administrators may administer the Plan with respect to different groups of Service Providers. The Board may retain the authority to
concurrently administer the Plan with a Committee and may revoke the delegation of some or all authority previously delegated. 
 (ii)
Further Delegation. To the extent permitted by Applicable Laws, the Board or a Committee may delegate to 1 or more officers the authority to grant Awards to Employee of the Company or any of its Subsidiaries who are not officers,
provided that the delegation must specify any limitations on the authority required by Applicable Laws, including the total number of Shares that may be subject to the Awards granted by such officer(s). Such delegation may be revoked at any time by
the Board or Committee. Any such Awards will be granted on the form of Award Agreement most recently approved for use by the Board or a Committee made up solely of Directors, unless the resolutions delegating the authority permit the officer(s) to
use a different form of Award Agreement approved by the Board or a Committee made up solely of Directors. 
 (b) Powers of the
Administrator. Subject to the terms of the Plan, any limitations on delegations specified by the Board, and any requirements imposed by Applicable Laws, the Administrator will have the authority, in its sole discretion, to make any
determinations and perform any actions deemed necessary or advisable to administer the Plan including: 
 (i) to determine the Fair Market
Value; 

  
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 (ii) to approve forms of Award Agreements for use under the Plan (provided that all forms
of Award Agreement must be approved by the Board or the Committee of Directors acting as the Administrator); 
 (iii) to select the Service
Providers to whom Awards may be granted and grant Awards to such Service Providers; 
 (iv) to determine the number of Shares to be covered
by each Award granted; 
 (v) to determine the terms and conditions, consistent with the Plan, of any Award granted. Such terms and
conditions may include, but are not limited to, the Exercise Price, the time(s) when Awards may be exercised (which may be based on performance criteria), any vesting acceleration or waiver of forfeiture restrictions, and any restriction or
limitation regarding any Award or the Shares relating to an Award; 
 (vi) to institute and determine the terms and conditions of an
Exchange Program; 
 (vii) to interpret the Plan and make any decisions necessary to administer the Plan; 

(viii) to establish, amend and rescind rules relating to the Plan, including rules relating to
sub-plans established to satisfy laws of jurisdictions other than the United States or to qualify Awards for special tax treatment under laws of jurisdictions other than the United States; 

(ix) to interpret, modify or amend each Award (subject to Section 17), including extending the Expiration Date and the post-termination
exercisability period of such modified or amended Awards; 
 (x) to allow Participants to satisfy tax withholding obligations in any manner
permitted by Section 14; 
 (xi) to delegate ministerial duties to any of the Company’s employees; 

(xii) to authorize any person to take any steps and execute, on behalf of the Company, any documents required for an Award previously granted
by the Administrator to be effective; and 
 (xiii) to allow Participants to defer the receipt of the payment of cash or the delivery of
Shares otherwise due to any such Participants under an Award. 
 (c) Termination of Status. 

(i) Unless a Participant is on a leave of absence approved by the Company or a member of the Company Group, as set forth in Section 10,
or unless otherwise expressly provided in an Award Agreement or required by Applicable Laws, the Participant’s status as a Service Provider, for purposes of the Plan and any Awards granted to him or her under the Plan, will end immediately
before midnight U.S. Pacific Time between (x) the date on which the Participant last actively provides continuous services for a member of the Company Group and (y) the immediately following date (such time of termination, (the
“Termination of Status Date”)). The Administrator has the sole discretion to determine the date on which a Participant stops actively providing services and whether a Participant may still be considered to be providing services while on a
leave of absence and the Administrator may delegate this decision, other than with respect to Officers, to the Company’s senior human resources officer. 

  
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 (ii) This termination of status as a Service Provider will occur regardless of the reason
for such termination, even if the termination is later found to be invalid, in breach of employment laws in the jurisdiction where the Participant is providing services, or in violation of the terms of the Participant’s employment or service
agreement, if any such agreement exists. 
 (iii) Unless otherwise expressly provided in an Award Agreement, determined by the Administrator
or required by Applicable Laws, a Participant’s right to vest in any Award under the Plan will cease and a Participant’s right to exercise any Award under the Plan after termination, if any, will begin as of the Termination of Status Date
and will not be extended by any notice period, whether arising under contract, statute or common law, including any period of “garden leave” or similar period mandated under employment laws in the jurisdiction where the Participant is
providing services. 
 (iv) Notwithstanding any other provision in this Plan to the contrary, upon a Participant’s death, such
Participant’s outstanding and unvested Awards with time-based vesting will accelerate and fully vest. 
 (d) Grant Date. The
grant date of an Award (“Grant Date”) will be the date that the Administrator makes the determination granting such Award or may be a later date if such later date is designated by the Administrator on the date of the determination or
under an automatic grant policy. Notice of the determination will be provided to each Participant within a reasonable time after the Grant Date. 

(e) Waiver. The Administrator may waive any terms, conditions or restrictions. 

(f) Fractional Shares. Except as otherwise provided by the Administrator, any fractional Shares that result from the adjustment of
Awards will be canceled. Any fractional Shares that result from vesting percentages will be accumulated and vested on the date that an accumulated full Share is vested. 

(g) Electronic Delivery. The Company may deliver by e-mail or other electronic means (including
posting on a website maintained by the Company or by a third party under contract with the Company or another member of the Company Group) all documents relating to the Plan or any Award and all other documents that the Company is required to
deliver to its security holders (including prospectuses, annual reports and proxy statements). 
 (h) Choice of Law; Choice of Forum.
The Plan, all Awards and all determinations made and actions taken under the Plan, to the extent not otherwise governed by the laws of the United States, will be governed by the laws of the State of Delaware without giving effect to principles of
conflicts of law. For purposes of litigating any dispute that arises under this Plan, a Participant’s acceptance of an Award is his or her consent to the jurisdiction of the State of Delaware, and agreement that any such litigation will be
conducted in Delaware Court of Chancery, or the federal courts for the United States for the District of Delaware, and no other courts, regardless of where a Participant’s services are performed. 

(i) Effect of Administrator’s Decision. The Administrator’s decisions, determinations and interpretations will be final and
binding on all Participants and any other holders of Awards. 
 4. Stock Options. 

(a) Stock Option Award Agreement. Each Option will be evidenced by an Award Agreement that will specify the number of Shares subject to
the Option, its per share exercise price (“Exercise Price”), its Expiration Date, and such other terms and conditions as the Administrator determines. Each Option will be designated in the Award Agreement as either an Incentive Stock
Option or a Nonstatutory Stock Option. An Option not designated as an Incentive Stock Option is a Nonstatutory Stock Option. 

  
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 (b) Exercise Price. The Exercise Price for the Shares to be issued upon exercise of
an Option will be determined by the Administrator. 
 (c) Form of Consideration. The Administrator will determine the acceptable
form(s) of consideration for exercising an Option and those form(s) of consideration will be described in the Award Agreement. The consideration may consist of any one or more or combination of the following, to the extent permitted by Applicable
Laws: 
 (i) cash; 
 (ii)
check or wire transfer; 
 (iii) promissory note; 

(iv) other Shares that have a fair market value on the date of surrender equal to the aggregate Exercise Price of the Shares as to which such
Option will be exercised. To the extent not prohibited by the Administrator, this shall include the ability to tender Shares to exercise the Option and then use the Shares received on exercise to exercise the Option with respect to additional
Shares; 
 (v) consideration received by the Company under a cashless exercise arrangement (whether through a broker or
otherwise) implemented by the Company for the exercise of Options that has been approved by the Board or a Committee of Directors; 

(vi) consideration received by the Company under a net exercise program under which Shares are withheld from otherwise deliverable Shares that
has been approved by the Board or a Committee of Directors; and 
 (vii) any other consideration or method of payment to issue Shares
(provided that other forms of considerations may only be approved by the Board or a Committee of Directors). 
 (d) Incentive Stock Option
Limitations. 
 (i) The Exercise Price of an Incentive Stock Option may not be less than 100% of the Fair Market Value on the Grant
Date. 
 (ii) To the extent that the aggregate fair market value of the shares with respect to which incentive stock options under Code
Section 422(b) are exercisable for the first time by a Participant during any calendar year (under all plans and agreements of the Company Group) exceeds $100,000, the incentive stock options whose value exceeds $100,000 will be treated as
nonstatutory stock options. Incentive stock options will be considered in the order in which they were granted. For this purpose the fair market value of the shares subject to an option will be determined as of the grant date of each option. 

(iii) The Expiration Date of an Incentive Stock Option will be the day prior to the 10th
anniversary of the Grant Date or any earlier date provided in the Award Agreement, subject to clause (iv) below. 
 (iv) The following
rules apply to Incentive Stock Options granted to Participants who own stock representing more than 10% of the total combined voting power of all classes of stock of the Company or any Parent or Subsidiary of the Company: 

(1) the Expiration Date of the Incentive Stock Option may not be after the day prior to the
5th anniversary of the Grant Date; and 
 (2) the Exercise Price may not be less than
110% of the Fair Market Value on the Grant Date. 

  
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 If an Option is designated in the Administrator action that granted it as an Incentive Stock
Option but the terms of the Option do not comply with Sections 4(d)(iv)(1) and 4(d)(iv)(2), then the Option will not qualify as an Incentive Stock Option. All Options granted under the Plan are Nonstatutory Stock Options unless specifically
designated as Incentive Stock Options in the Award Agreement pursuant to which such Options are granted. 
 (e) Exercise of Option. An
Option is exercised when the Company receives: (i) a notice of exercise (in such form as the Administrator may specify from time to time) from the person entitled to exercise the Option and (ii) full payment for the Shares with respect to
which the Option is exercised (together with applicable tax withholdings). Shares issued upon exercise of an Option will be issued in the name of the Participant. Until the Shares are issued (as evidenced by the entry on the books of the Company or
of a duly authorized transfer agent of the Company), no right to vote or receive dividends or any other rights as a stockholder will exist with respect to the Shares subject to an Option, despite the exercise of the Option. The Company will issue
(or cause to be issued) such Shares promptly after the Option is exercised. An Option may not be exercised for a fraction of a Share. Exercising an Option in any manner will decrease the number of Shares thereafter available, both for purposes of
the Plan (except as provided in Section 2(c)) and for purchase under the Option, by the number of Shares as to which the Option is exercised. 

(f) Expiration of Options. Subject to Section 4(d), an Option’s Expiration Date will be set forth in the Award Agreement. An
Option may expire before its expiration date under the Plan (including pursuant to Sections 3(c), 13(b), 13 or 15(b)) or under the Award Agreement. 

(g) Tolling of Expiration. If exercising an Option prior to its expiration is not permitted because of Applicable Laws, other than the
rules of any stock exchange or quotation system on which the Common Stock is listed or quoted, the Option will remain exercisable until 30 days after the first date on which exercise no longer would be prevented by such provisions. If this would
result in the Option remaining exercisable past its Expiration Date, then unless earlier terminated pursuant to Section 13, the Option will remain exercisable only until the end of the later of (x) the first day on which its exercise would
not be prevented by Section 18(a) and (y) its Expiration Date. 
 5. Restricted Stock. 

(a) Restricted Stock Award Agreement. Each Award of Restricted Stock will be evidenced by an Award Agreement that will specify the
Period of Restriction (if any), the number of Shares granted, and such other terms and conditions as the Administrator determines. Unless the Administrator determines otherwise, Shares of Restricted Stock will be held in escrow until the end of the
Period of Restriction applicable to such Shares. All grants of Restricted Stock and interpretative decisions about Restricted Stock may only be made only by the Administrator. 

(b) Restrictions: 
 (i)
Except as provided in this Section 5 or the Award Agreement, Shares of Restricted Stock may not be sold, transferred, pledged, assigned, or otherwise alienated until the end of the Period of Restriction applicable to such Shares. 

(ii) During the Period of Restriction, Service Providers holding Shares of Restricted Stock may exercise full voting rights with respect to
those Shares, unless the Administrator determines otherwise. 

  
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 (iii) During the Period of Restriction, Service Providers holding Shares of Restricted
Stock will not be entitled to receive dividends and other distributions paid with respect to such Shares, unless the Administrator provides otherwise. If the Administrator provides that dividends and distributions will be received and any such
dividends or distributions are paid in cash they will be subject to the same provisions regarding forfeitability as the Shares of Restricted Stock with respect to which they were paid and if such dividend or distributions are paid in Shares, the
Shares will be subject to the same restrictions on transferability and forfeitability as the Shares of Restricted Stock with respect to which they were paid and, unless the Administrator determines otherwise, the Company will hold such dividends
until the restrictions on the Shares of Restricted Stock with respect to which they were paid have lapsed. 
 (iv) Except as otherwise
provided in this Section 5 or an Award Agreement, Shares of Restricted Stock covered by each Restricted Stock Award made under the Plan will be released from escrow when practicable after the last day of the applicable Period of Restriction.

 (v) The Administrator may impose, prior to grant, or remove any restrictions on Shares of Restricted Stock. 

6. Restricted Stock Units. 

(a) Restricted Stock Unit Award Agreement. Each Award of Restricted Stock Units will be evidenced by an Award Agreement that will
specify the terms, conditions, and restrictions related to the grant, including the number of Restricted Stock Units. 
 (b) Vesting
Criteria and Other Terms. The Administrator will set vesting criteria that, depending on the extent to which the criteria are met, will determine the number of Restricted Stock Units paid out to the Participant. The Administrator may set vesting
criteria based upon the achievement of Company-wide, divisional, business unit, or individual goals (that may include continued employment or service) or any other basis determined by the Administrator in its sole discretion. 

(c) Earning Restricted Stock Units. Upon meeting any applicable vesting criteria, the Participant will have earned the Restricted Stock
Units and will be paid as determined in Section 6(d). The Administrator may reduce or waive any criteria that must be met to earn the Restricted Stock Units. 

(d) Form and Timing of Payment. Payment of earned Restricted Stock Units will be made at the time(s) set forth in the Award Agreement
and determined by the Administrator. Unless otherwise provided in the Award Agreement, the Administrator may settle earned Restricted Stock Units in cash, Shares, or a combination of both. 

7. Stock Appreciation Rights. 

(a) Stock Appreciation Right Award Agreement. Each Stock Appreciation Right grant will be evidenced by an Award Agreement that will
specify the Exercise Price, its Expiration Date, the conditions of exercise, and such other terms and conditions as the Administrator determines. 

(b) Payment of Stock Appreciation Right Amount. When a Participant exercises a Stock Appreciation Right, he or she will be entitled to
receive a payment from the Company equal to: 
 (i) the excess, if any, between the fair market value on the date of exercise over the
Exercise Price multiplied by 
 (ii) the number of Shares with respect to which the Stock Appreciation Right is exercised. 

  
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 Payment upon Stock Appreciation Right exercise may be made in cash, in Shares (which, on the
date of exercise, have an aggregate Fair Market Value equal to the amount of payment to be made under the Award), or any combination of cash and Shares, with the determination of form of payment made by the Administrator. Shares issued upon exercise
of a Stock Appreciation Right will be issued in the name of the Participant. Until Shares are issued (as evidenced by the entry on the books of the Company or of a duly authorized transfer agent of the Company), no right to vote or receive dividends
or any other rights as a stockholder will exist with respect to the Shares subject to a Stock Appreciation Right, despite the exercise of the Stock Appreciation Right. The Company will issue (or cause to be issued) such Shares promptly after the
Stock Appreciation Right is exercised. A Stock Appreciation Right may not be exercised for a fraction of a Share. Exercising a Stock Appreciation Right in any manner will decrease (x) the number of Shares thereafter available under the Stock
Appreciation Right by the number of Shares as to which the Stock Appreciation Right is exercised and (y) the number of Shares thereafter available under the Plan by the number of Shares issued upon such exercise. 

(c) Expiration of Stock Appreciation Rights. A Stock Appreciation Right’s Expiration Date will be set forth in the Award Agreement.
A Stock Appreciation Right may expire before its expiration date under Sections 14 or 16(b) or under the Award Agreement. 
 (d) Tolling
of Expiration. If exercising an Stock Appreciation Right prior to its expiration is not permitted because of Applicable Laws, other than the rules of any stock exchange or quotation system on which the Common Stock is listed or quoted, the Stock
Appreciation Right will remain exercisable until 30 days after the first date on which exercise would no longer be prevented by such provisions. If this would result in the Stock Appreciation Right remaining exercisable past its Expiration Date,
then it will remain exercisable only until the end of the later of (x) the first day on which its exercise would not be prevented by Section 18(a) and (y) its Expiration Date. 

8. Performance Stock Units and Performance Shares. 

(a) Award Agreement. Each Award of Performance Stock Units/Shares will be evidenced by an Award Agreement that will specify any time
period during which any performance objectives or other vesting provisions will be measured (“Performance Period”) and the other material terms of the Award. The Administrator may set performance objectives based upon the achievement of
Company-wide, divisional, business unit or individual goals (including, but not limited to, continued employment or service) or any other basis determined by the Administrator. 

(b) Value of Performance Stock Units/Shares. Each Performance Stock Unit will have an initial value established by the Administrator on
or before the Grant Date. Each Performance Share will have an initial value equal to the Fair Market Value on the Grant Date. 
 (c)
Performance Objectives and Other Terms. The Administrator will set any performance objectives or other vesting provisions (that may include continued employment or service). These objectives or vesting provisions may determine the number or
value of Performance Stock Units/Shares paid out. 
 (d) Earning of Performance Stock Units/Shares. After an applicable Performance
Period has ended, the holder of Performance Stock Units/Shares will be entitled to receive a payout of the number of Performance Stock Units/Shares earned by the Participant over the Performance Period. The Administrator may reduce or waive any
performance objectives or other vesting provisions for such Performance Stock Unit/Share. 

  
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 (e) Payment of Performance Stock Units/Shares. Payment of earned Performance Stock
Units/Shares will be made at the time(s) specified in the Award Agreement Payment with respect to earned Performance Stock Units/Shares may be made in cash, in Shares of equivalent value, or any combination of cash and Shares, with the determination
of form of payment made by the Administrator. 
 9. Performance Awards. 

(a) Award Agreement. Each Performance Award will be evidenced by an Award Agreement that will specify the Performance Period and the
material terms of the Award. The Administrator may set performance objectives based upon the achievement of Company-wide, divisional, business unit or individual goals (including, but not limited to, continued employment or service) or any other
basis determined by the Administrator. 
 (b) Value of Performance Awards. Each Performance Award’s threshold, target, and
maximum payout values will be established by the Administrator on or before the Grant Date. 
 (c) Performance Objectives and Other
Terms. The Administrator will set performance objectives or other vesting provisions (that may include continued employment or service). These objectives or vesting provisions will determine the value of the payout for the Performance Awards.

 (d) Earning of Performance Awards. After an applicable Performance Period has ended, the holder of a Performance Award will be
entitled to receive a payout for the Performance Award earned by the Participant over the Performance Period. The Administrator may reduce or waive any performance objectives or other vesting provisions for such Performance Award. 

(e) Payment of Performance Awards. Payment of earned Performance Awards will be made at the time(s) specified in the Award Agreement.
Payment with respect to earned Performance Awards will be made in cash, in Shares of equivalent value, or any combination of cash and Shares, with the determination of form of payment made by the Administrator at the time of payment. 

10. Leaves of Absence/Transfer Between Locations/Change of Status. 

(a) General. Unless otherwise provided by the Administrator, a Participant will not cease to be an Employee in the case of (i) any
leave of absence approved by the Company or other member of the Company Group employing such Employee, (ii) any leave during which the status of an Employee for purposes of the Plan and any Award is protected by Applicable Law, or
(iii) any transfer between locations of the Company or members of the Company Group. 
 (b) Vesting. Unless a leave policy
approved by the Administrator provides otherwise or it is otherwise required by Applicable Law, vesting of Awards granted under the Plan will continue only for Participants on an approved leave of absence. 

(c) Incentive Stock Option Status. If a Participant’s leave of absence approved by the Company or other member of the Company Group
employing such Employee exceeds 3 months and reemployment upon expiration of such leave is not guaranteed by statute or contract, then 3 months following the 1st day of such leave the Participant no longer will be an employee for Incentive Stock
Option purposes. If reemployment upon expiration of such leave of absence is not guaranteed by statute or contract, then 6 months following the 1st day of such leave any Incentive Stock Option held by the Participant will cease to be treated as an
Incentive Stock Option and will be treated for tax purposes as a Nonstatutory Stock Option. 

  
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 (d) Protected Leaves. 

(i) Any leave of absence by a Participant will be subject to any Applicable Laws that apply to such leave of absence. 

(ii) For a Participant on a military leave, if required by Applicable Laws, vesting will continue for the longest period that vesting
continues under any other statutory or Company-approved leave of absence. When a Participant returns from military leave (under conditions that would entitle him or her to such protection under the Uniformed Services Employment and Reemployment
Rights Act or other Applicable Laws), the Participant will be given vesting credit to the same extent as if the Participant had continued to provide services to the Company or other member of the Company Group, as applicable, through the military
leave. 
 (e) Changes in Status. If a Participant who is an Employee has a reduction in hours worked, the Administrator may
unilaterally: 
 (i) make a corresponding reduction in the number of Shares or cash amount subject to any portion of an Award that is
scheduled to vest or become payable after the date of such reduction in hours; and 
 (ii) in lieu of or in combination with such a
reduction, make a corresponding adjustment to extend the vesting or payment schedule applicable to such Award. 
 If any such reduction
occurs, the Participant will have no right to any portion of the Award that is reduced. 
 (f) Determinations. The effect of a
Company-approved leave of absence, a protected leave of absence, a transfer, or a Participant’s reduction in hours of employment or service on the vesting of an Award shall be determined, under policies reviewed by the Administrator, by the
Company’s senior human resources officer or other person performing that function or, with respect to Directors or Officers by the Compensation Committee of the Board, and any such determination will be final and binding to the maximum extent
permitted by Applicable Laws. 
 11. Transferability of Awards. 

(a) General Rule. Unless determined otherwise by the Administrator, or otherwise required by Applicable Laws, an Award may not be sold,
pledged, assigned, hypothecated, transferred, or disposed of in any manner other than by will or by the laws of descent or distribution and may be exercised, during the lifetime of the Participant, only by the Participant. If the Administrator makes
an Award transferable, the Award will be limited by any additional terms and conditions imposed by the Administrator. Any unauthorized transfer of an Award will be void. 

(b) Domestic Relations Orders. If approved by the Administrator and not prohibited by Applicable Laws, an Award may be transferred under
a domestic relations order, official marital settlement agreement or other divorce or separation instrument as permitted by U.S. Treasury Regulations Section 1.421-1(b)(2). An Incentive Stock Option may
be converted into a Nonstatutory Stock Option as a result of such transfer. 
 (c) Limited Transfers for the Benefit of Family
Members. The Administrator may permit a Grant or Share issued under this Plan to be assigned or transferred subject to the applicable limitations, set forth in the General Instructions to Form S-8
Registration Statement under the Securities Act, if applicable, and any other Applicable Laws. 

  
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 (d) Permitted Transferees. Any individual or entity to whom an Award is transferred
will be subject to all of the terms and conditions applicable to the Participant who transferred the Award, including the terms and conditions in this Plan and the Award Agreement. If an Award is unvested, then the service of the Participant will
continue to determine whether the Award will vest and any Expiration Date. 
 12. Adjustments; Dissolution or Liquidation. 

(a) Adjustments. If any extraordinary dividend or other extraordinary distribution (whether in cash, Shares, other securities, or other
property), recapitalization, stock split, reverse stock split, reorganization, merger, consolidation, split-up, spin-off, combination, repurchase, or exchange of Shares
or other securities of the Company, issuance of warrants or other rights to acquire securities of the Company, other change in the corporate structure of the Company affecting the Shares, or any similar equity restructuring transaction, as that term
is used in Statement of Financial Accounting Standards Board Accounting Standards Codification Topic 718 (or any of its successors) affecting the Shares occurs (including, without limitation, a Change in Control), the Administrator, to prevent
diminution or enlargement of the benefits or potential benefits intended to be provided under the Plan, will adjust the number and class of shares that may be delivered under the Plan and/or the number, class, and price of shares covered by each
outstanding Award, and the numerical Share limits in Section 2 in such a manner as it deems equitable. Notwithstanding the foregoing, the conversion of any convertible securities of the Company and ordinary course repurchases of shares or other
securities of the Company will not be treated as an event that will require adjustment. 
 (b) Dissolution or Liquidation. In the
event of the proposed dissolution or liquidation of the Company, the Administrator will notify each Participant, at such time prior to the effective date of such proposed transaction as the Administrator determines. To the extent it has not been
previously exercised, an Award will terminate immediately prior to the consummation of such proposed action. 
 13. Change in Control.

 (a) Administrator Discretion. If a Change in Control or a merger of the Company with or into another corporation or other
entity occurs (each, a “Transaction”), each outstanding Award will be treated as the Administrator determines, including, without limitation, that such Award be continued by the successor corporation or a Parent or Subsidiary of the
successor corporation or that the vesting of any such Awards may accelerate automatically upon consummation of a Transaction. 
 (b)
Identical Treatment Not Required. The Administrator need not take the same action or actions with respect to all Awards or portions thereof or with respect to all Participants. The Administrator may take different actions with respect to the
vested and unvested portions of an Award. The Administrator will not be required to treat all Awards similarly in the Transaction. 
 (c)
Continuation. An Award will be considered continued if, following the Change in Control or merger: 
 (i) the Award confers the right
to purchase or receive, for each Share subject to the Award immediately prior to the Transaction, the consideration (whether stock, cash, or other securities or property) received in the Transaction by holders of Shares for each Share held on
the effective date of the Transaction (and if holders were offered a choice of consideration, the type of consideration received by the holders of a majority of the outstanding Shares); provided that if the consideration received in the Transaction
is not solely common stock of the successor corporation or its Parent, the Administrator may, with the consent of the successor corporation, provide for the consideration to be received upon exercising an Option or Stock Appreciation Right or upon
the payout of a Restricted Stock Unit, Performance Stock Unit, Performance Share or Performance Award, for each Share subject to such Award, to be solely common stock of the successor corporation or its Parent equal in fair market value to the per
share consideration received by holders of Common Stock in the Transaction; or 

  
 - 12 - 

 (ii) the Award is terminated in exchange for an amount of cash and/or property, if any,
equal to the amount that would have been attained upon the exercise of such Award or realization of the Participant’s rights as of the date of the occurrence of the Transaction. Any such cash or property may be subjected to any escrow
applicable to holders of Common Stock in the Change of Control. If as of the date of the occurrence of the Transaction the Administrator determines that no amount would have been attained upon the exercise of such Award or realization of the
Participant’s rights, then such Award may be terminated by the Company without payment. The amount of cash or property can be subjected to vesting and paid to the Participant over the original vesting schedule of the Award. 

(iii) Notwithstanding anything in this Section 13(c) to the contrary, an Award that vests, is earned or paid-out upon the satisfaction of one or more performance goals will not be considered assumed if the Company or its successor modifies any of such performance goals without the Participant’s consent; provided,
however, a modification to such performance goals only to reflect the successor corporation’s post-Transaction corporate structure will not invalidate an otherwise valid Award assumption. 

(d) The Administrator will have authority to modify Awards in connection with a Change in Control or merger: 

(i) in a manner that causes the Awards to lose their tax-preferred status, 

(ii) to terminate any right a Participant has to exercise an Option prior to vesting in the Shares subject to the Option (i.e., “early
exercise”), so that following the closing of the Transaction the Option may only be exercised only to the extent it is vested; 
 (iii)
to reduce the Exercise Price subject to the Award in a manner that is disproportionate to the increase in the number of Shares subject to the Award, as long as the amount that would be received upon exercise of the Award immediately before and
immediately following the closing of the Transaction is equivalent and the adjustment complies with U.S. Treasury Regulation Section 1.409A-1(b)(v)(D); and 

(iv) to suspend a Participant’s right to exercise an Option during a limited period of time preceding and or following the closing of the
Transaction without Participant consent if such suspension is administratively necessary or advisable to permit the closing of the Transaction. 

(e) Non-Continuation. If the successor corporation does not continue for an Award (or some
portion such Award), the Participant will fully vest in (and have the right to exercise) 100% of the then-unvested Shares subject to his or her outstanding Options and Stock Appreciation Rights, all restrictions on 100% of the Participant’s
outstanding Restricted Stock and Restricted Stock Units will lapse, and, regarding 100% of Participant’s outstanding Awards with performance-based vesting, all performance goals or other vesting criteria will be treated as achieved at 100% of
target levels and all other terms and conditions met. In no event will vesting of an Award accelerate as to more than 100% of the Award. If Options or Stock Appreciation Rights are not continued when a Change in Control or a merger of the Company
with or into another corporation or other entity occurs, the Administrator will notify the Participant in writing or electronically that the Participant’s vested Options or Stock Appreciation Rights (after considering the foregoing vesting
acceleration, if any) will be exercisable for a period of time determined by the Administrator in its sole discretion and all of the Participant’s Options or Stock Appreciation Rights will terminate upon the expiration of such period (whether
vested or unvested). 

  
 - 13 - 

 (f) Outside Director Grants. With respect to Awards granted to an Outside Director,
in the event of a Change in Control, the Participant will fully vest in and have the right to exercise outstanding Options and/or Stock Appreciation Rights as to all of the Shares underlying such Award, including those Shares which otherwise would
not be vested or exercisable, all restrictions on other outstanding Awards will lapse, and, with respect to Awards with performance-based vesting, all performance goals or other vesting criteria will be deemed achieved at one hundred percent (100%)
of target levels and all other terms and conditions met. 
 14. Tax Matters. 

(a) Withholding Requirements. Prior to the delivery of any Shares or cash under an Award (or exercise thereof) or such earlier time
as any Tax Obligations are due, the Company may deduct or withhold, or require a Participant to remit to the Company, an amount sufficient to satisfy any Tax Obligations with respect to such Award or Shares subject to an Award (including without
limitation upon exercise of an Award). 
 (b) Withholding Arrangements. The Administrator, in its sole discretion and under such
procedures as it may specify from time to time, may elect to satisfy such Tax Obligations, in whole or in part by (without limitation) (i) requiring the Participant to pay cash, (ii) withholding otherwise deliverable cash (including
cash from the sale of Shares issued to the Participant) or Shares having a fair market value equal to the amount required to be withheld, (iii) forcing the sale of Shares issued pursuant to an Award (or exercise thereof) having a fair
market value equal to the minimum statutory amount required to be withheld or a greater amount if such greater amount would not result in unfavorable financial accounting treatment, (iv) requiring the Participant to deliver to the Company
already-owned Shares having a fair market value equal to the minimum statutory amount required to be withheld or a greater amount if such greater amount would not result in unfavorable financial accounting treatment, or (v) requiring the
Participant to engage in a cashless exercise transaction (whether through a broker or otherwise) implemented by the Company in connection with the Plan, provided that, in all instances, the satisfaction of the Tax Obligations will not result in
any adverse accounting consequence to the Company, as the Administrator may determine in its sole discretion. The fair market value of the Shares to be withheld or delivered will be determined as of the date the taxes must be withheld. 

(c) Compliance With Code Section 409A. Except as otherwise determined by the Administrator, it is intended that
Awards will be designed and operated so that they are either exempt from the application of Code Section 409A or comply with any requirements necessary to avoid the imposition of additional tax under Code Section 409A(a)(1)(B) so that the
grant, payment, settlement or deferral will not be subject to the additional tax or interest applicable under Code Section 409A and the Plan and each Award Agreement will be interpreted consistent with this intent. This Section 14(c) is
not a guarantee to any Participant of the consequences of his or her Awards. In no event will the Company or any other member of the Company Group reimburse a Participant for any tax imposed or other costs incurred as a result of Code
Section 409A. 
 15. Other Terms. 

(a) No Effect on Employment or Service. Neither the Plan nor any Award will confer upon a Participant any right regarding continuing the
Participant’s relationship as a Service Provider with the Company or member of the Company Group, nor will they interfere with the Participant’s right, or the Participant’s employer’s right, to terminate such relationship with or
without cause, to the extent permitted by Applicable Laws. 

  
 - 14 - 

 (b) Forfeiture Events. 

(i) All Awards granted under the Plan will be subject to recoupment under any clawback policy that the Company is required to adopt pursuant
to the listing standards of any national securities exchange or association on which the Company’s securities are listed or as is otherwise required by the Dodd-Frank Wall Street Reform and Consumer Protection Act or other Applicable Laws. In
addition, the Administrator may impose such other clawback, recovery or recoupment provisions in an Award Agreement as the Administrator determines necessary or appropriate, including but not limited to a reacquisition right regarding previously
acquired Shares or other cash or property. Unless this Section 15(b) is specifically mentioned and waived in an Award Agreement or other document, no recovery of compensation under a clawback policy or otherwise will be an event that triggers
or contributes to any right of a Participant to resign for “good reason” or “constructive termination” (or similar term) under any agreement with the Company or a member of the Company Group. 

(ii) The Administrator may specify in an Award Agreement that the Participant’s rights, payments, and benefits with respect to an Award
will be subject to reduction, cancellation, forfeiture, or recoupment upon the occurrence of specified events, in addition to any otherwise applicable vesting or performance conditions of an Award. Such events may include, but will not be limited
to, termination of such Participant’s status as Service Provider for cause or any specified action or inaction by a Participant, whether before or after such Participant’s Termination Status Date, that would constitute cause for
termination of such Participant’s status as a Service Provider. 
 (iii) If the Company is required to prepare an accounting
restatement due to the material noncompliance of the Company, as a result of misconduct, with any financial reporting requirement under securities laws, any Participant who (x) knowingly or through gross negligence engaged in the misconduct or
who knowingly or through gross negligence failed to prevent the misconduct or (y) is one of the individuals subject to automatic forfeiture under Section 304 of the Sarbanes-Oxley Act of 2002, must reimburse the Company the amount of any
payment in settlement of an Award earned or accrued during the 12-month period following the first public issuance or filing with the United States Securities and Exchange Commission (whichever first occurred)
of the financial document embodying such financial reporting requirement. 
 (c) Plan Governs. In the event between the terms and
conditions of the Plan and the terms and conditions of any Grant Agreement, the terms and conditions of the Plan will prevail. 
 16.
Term of Plan. 
 Subject to Section 19, the Plan will become effective upon the business day immediately prior to the Registration
Date. It will continue in effect until terminated under Section 17, but no Incentive Stock Options may be granted after 10 years from the date the Plan is adopted by the Board and Section 2(b) will operate only until the 10th anniversary of the date the Plan is adopted by the Board. 
 17. Amendment and
Termination of the Plan. 
 (a) Amendment and Termination. The Board or Compensation Committee of the Board may amend, alter,
suspend or terminate the Plan. 
 (b) Stockholder Approval. The Company will obtain stockholder approval of any Plan amendment to the
extent necessary or desirable to comply with Applicable Laws. 
 (c) Consent of Participants Generally Required. Subject to
Section 17(d) below, no amendment, alteration, suspension or termination of the Plan or an Award under it will materially impair the rights of any Participant without a signed, written agreement between the Participant and the Company.
Termination of the Plan will not affect the Administrator’s ability to exercise the powers granted to it regarding Awards granted under the Plan prior to such termination. 

  
 - 15 - 

 (d) Exceptions to Consent Requirement. 

(i) A Participant’s rights will not be deemed to have been impaired by any amendment, alteration, suspension or termination if the
Administrator, in its sole discretion, determines that the amendment, alteration, suspension or termination taken as a whole, does not materially impair the Participant’s rights; and 

(ii) Subject to any limitations of Applicable Laws, the Administrator may amend the terms of any one or more Awards without the affected
Participant’s consent even if it does materially impair the Participant’s right if such amendment is done 
 (1) in a manner
specified by the Plan, 
 (2) to maintain the qualified status of the Award as an Incentive Stock Option under Code Section 422, 

(3) to change the terms of an Incentive Stock Option, if such change results in impairment of the Award only because it impairs the qualified
status of the Award as an Incentive Stock Option under Code Section 422, 
 (4) to clarify the manner of exemption from Code
Section 409A or compliance with any requirements necessary to avoid the imposition of additional tax under Code Section 409A(a)(1)(B), or 

(5) to comply with other Applicable Laws. 

18. Conditions Upon Issuance of Shares. 

(a) Legal Compliance. Shares will not be issued pursuant to an Award, including without limitation upon exercise thereof, unless the
issuance and delivery of such Shares and exercise of the Award, as applicable, will comply with Applicable Laws. If required by the Administrator, issuance will be further subject to the approval of counsel for the Company with respect to such
compliance. The inability of the Company to obtain authority from any regulatory body having jurisdiction or to complete or comply with the requirements of any Applicable Laws will relieve the Company of any liability regarding the failure to issue
or sell such Shares as to which such authority, registration, qualification or rule compliance was not obtained and the Administrator reserves the authority, without the consent of a Participant, to terminate or cancel Awards with or without
consideration in such a situation. 
 (b) Investment Representations. As a condition to the exercise of an Award, the Company may
require the person exercising such Award to represent and warrant during any such exercise that the Shares are being purchased only for investment and with no present intention to sell or distribute such Shares if, in the opinion of counsel for the
Company, such a representation is required. 
 (c) Failure to Accept Award. If a Participant has not accepted an Award or has not
taken all administrative and other steps (e.g., setting up an account with a broker designated by the Company) necessary for the Company to issue Shares upon the vesting, exercise, or settlement of the Award prior to the first date the Shares
subject to such Award are scheduled to vest, then the Award will be cancelled on such date and the Shares subject to such Award immediately will revert to the Plan for no additional consideration unless otherwise provided by the Administrator. 

  
 - 16 - 

 19. Stockholder Approval. 

The Plan will be subject to approval by the stockholders of the Company within 12 months after the date the Plan is adopted by the Board.
Such stockholder approval will be obtained in the manner and to the degree required under Applicable Laws. 
 20. Definitions. 

The following definitions are used in this Plan: 

(a) “Applicable Laws” means the requirements relating to the administration of equity-based awards and the related issuance of Shares
under U.S. state corporate laws, U.S. federal and state securities laws, the Code, any stock exchange or quotation system on which the Common Stock is listed or quoted and, only to the extent applicable with respect to an Award or Awards, the tax,
securities, exchange control, and other laws of any jurisdictions other than the United States where Awards are, or will be, granted under the Plan. Reference to a section of an Applicable Law or regulation related to that section shall include such
section or regulation, any valid regulation issued under such section, and any comparable provision of any future legislation or regulation amending, supplementing or superseding such section or regulation. 

(b) “Award” means, individually or collectively, a grant under the Plan of Options, Stock Appreciation Rights, Restricted Stock,
Restricted Stock Units, Performance Stock Units, Performance Shares, or Performance Awards. 
 (c) “Award Agreement” means the
written or electronic agreement setting forth the terms applicable to an Award granted under the Plan. The Award Agreement is subject to the terms of the Plan. 

(d) “Board” means the Board of Directors of the Company. 

(e) “Change in Control” means the occurrence of any of the following events: 

(i) A change in the ownership of the Company which occurs on the date that any one person, or more than one person acting as a group
(“Person”), acquires ownership of the stock of the Company that, with the stock held by such Person, constitutes more than 50% of the total voting power of the stock of the Company; provided, that for this subsection, the acquisition
of additional stock by any one Person, who prior to such acquisition is considered to own more than 50% of the total voting power of the stock of the Company will not be considered a Change in Control. Further, if the stockholders of the
Company immediately before such change in ownership continue to retain immediately after the change in ownership, in substantially the same proportions as their ownership of shares of the Company’s voting stock immediately prior to the change
in ownership, direct or indirect beneficial ownership of 50% or more of the total voting power of the stock of the Company, such event shall not be considered a Change in Control under this Section 20(e)(i). For this purpose, indirect
beneficial ownership shall include, without limitation, an interest resulting from ownership of the voting securities of one or more corporations or other business entities which own the Company, as the case may be, either directly or through one or
more subsidiary corporations or other business entities; or 
 (ii) A change in the effective control of the Company which occurs on the
date a majority of members of the Board is replaced during any 12-month period by Directors whose appointment or election is not endorsed by a majority of the members of the Board prior to the appointment or
election. For this Section 20(e)(ii), if any Person is in effective control of the Company, the acquisition of additional control of the Company by the same Person will not be considered a Change in Control; or 

  
 - 17 - 

 (iii) A change in the ownership of a substantial portion of the Company’s assets which
occurs on the date that any Person acquires (or has acquired during the 12-month period ending on the date of the most recent acquisition by such Person or Persons) assets from the Company that have a
total gross fair market value equal to or more than 50% of the total gross fair market value of all of the assets of the Company immediately prior to such acquisition or acquisitions; provided, that for this Section 20(e)(iii), the
following will not constitute a change in the ownership of a substantial portion of the Company’s assets: 
 (1) a transfer to an
entity controlled by the Company’s stockholders immediately after the transfer, or 
 (2) a transfer of assets by the Company to: 

(A) a stockholder of the Company (immediately before the asset transfer) in exchange for or with respect to the Company’s stock,

 (B) an entity, 50% or more of the total value or voting power of which is owned, directly or indirectly, by the Company, 

(C) a Person, that owns, directly or indirectly, 50% or more of the total value or voting power of all the outstanding stock of the
Company, or 
 (D) an entity, at least 50% of the total value or voting power of which is owned, directly or indirectly, by a Person
described in subsections 20(e)(iii)(2)(A) to 20(e)(iii)(2)(C). 
 For this definition, gross fair market value means the value of the assets
of the Company, or the value of the assets being disposed of, determined without regard to any liabilities associated with such assets. For this definition, persons will be acting as a group if they are owners of a corporation that enters into a
merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company. 
 A transaction will not be a
Change in Control: 
 (iv) unless the transaction qualifies as a change in control event within the meaning of Code Section 409A; or

 (v) if its sole purpose is to (1) change the state of the Company’s incorporation, or (2)create a holding company owned in
substantially the same proportions by the persons who held the Company’s securities immediately before such transaction. 
 (f)
“Code” means the U.S. Internal Revenue Code of 1986. Reference to a section of the Code or regulation related to that section shall include such section or regulation, any valid regulation issued under such section, and any comparable
provision of any future legislation or regulation amending, supplementing or superseding such section or regulation. 
 (g)
“Committee” means a committee of Directors or of other individuals satisfying Applicable Laws appointed by the Board. 
 (h)
“Common Stock” means the common stock of the Company. 
 (i) “Company” means Medallia, Inc., a Delaware corporation, or
any of its successors. 

  
 - 18 - 

 (j) “Company Group” means the Company, any Parent or Subsidiary, and any entity
that, from time to time and at the time of any determination, directly or indirectly, is in control of, is controlled by or is under common control with the Company. 

(k) “Consultant” means any natural person engaged by a member of the Company Group to render bona fide services to such entity,
provided the services (i) are not in connection with the offer or sale of securities in a capital raising transaction, and (ii) do not directly promote or maintain a market for the Company’s securities. A Consultant must be a person
to whom the issuance of Shares registered on Form S-8 under the Securities Act is permitted. 
 (l)
“Director” means a member of the Board. 
 (m) “Employee” means any person, including Officers and Directors, employed by
the Company or any member of the Company Group. However, with respect to Incentive Stock Options, an Employee must be employed by the Company or any Parent or Subsidiary of the Company. Notwithstanding, Options awarded to individuals not providing
services to the Company or a Subsidiary of the Company should be carefully structured to comply with the payment timing rule of Code Section 409A. Neither service as a Director nor payment of a director’s fee by the Company will constitute
“employment” by the Company. 
 (n) “Exchange Act” means the U.S. Securities Exchange Act of 1934. 

(o) “Exchange Program” means a program under which (i) outstanding Awards are surrendered or cancelled in exchange for awards of
the same type (which may have higher or lower Exercise Prices and different terms), awards of a different type, and/or cash, (ii) Participants would have the opportunity to transfer any outstanding Awards to a financial institution or other
person or entity selected by the Administrator, and/or (iii) the Exercise Price of an outstanding Award is increased or reduced. The Administrator will determine the terms and conditions of any Exchange Program in its sole discretion. 

(p) “Expiration Date” means the last possible day on which an Option or Stock Appreciation Right may be exercised. Any exercise must
be completed before midnight U.S. Pacific Time between the Expiration Date and the following date; provided, however, that any broker-assisted cashless exercise of an Option granted hereunder must be completed by the close of market trading on the
Expiration Date. 
 (q) “Fair Market Value” means, as of any date, the value of a Share, determined as follows: 

(i) If the Common Stock is listed on any established stock exchange or a national market system, including without limitation the New York
Stock Exchange, the NASDAQ Global Select Market, the NASDAQ Global Market or the NASDAQ Capital Market of The NASDAQ Stock Market, the Fair Market Value will be the closing sales price for a Share (or the closing bid, if no sales were
reported) as quoted on such exchange or system on the day of determination, as reported by such source as the Administrator determines to be reliable; 

(ii) If the Common Stock is regularly quoted by a recognized securities dealer but selling prices are not reported, the Fair Market Value of a
Share will be the mean between the high bid and low asked prices for the Common Stock on the day of determination (or, if no bids and asks were reported on that date on the last Trading Day such bids and asks were reported), as reported by such
source as the Administrator determines to be reliable; 
 (iii) For any Awards granted on the Registration Date, the Fair Market Value will
be the initial price to the public set forth in the final prospectus included within the registration statement on Form S-1 filed with the United States Securities and Exchange Commission for the initial
public offering of the Common Stock; or 

  
 - 19 - 

 (iv) Absent an established market for the Common Stock, the Fair Market Value will be
determined in good faith by the Administrator. 
 Notwithstanding the foregoing, if the determination date for the Fair Market Value occurs
on a weekend, holiday or other non-Trading Day, the Fair Market Value will be the price as determined under subsections 20(q)(i)or 20(q)(ii) above on the immediately preceding Trading Day, unless
otherwise determined by the Administrator. In addition, for purposes of determining the fair market value of shares for any reason other than the determination of the Exercise Price of Options or Stock Appreciation Rights, fair market value will be
determined by the Administrator in a manner compliant with Applicable Laws and applied consistently for such purpose. Note that the determination of fair market value for purposes of tax withholding may be made in the Administrator’s sole
discretion subject to Applicable Laws and is not required to be consistent with the determination of Fair Market Value for other purposes. 

(r) “Fiscal Year” means a fiscal year of the Company. 

(s) “Incentive Stock Option” means an Option that is intended to qualify and does qualify as an incentive stock option within the
meaning of Code Section 422. 
 (t) “Nonstatutory Stock Option” means an Option that by its terms does not qualify or is not
intended to qualify as an Incentive Stock Option. 
 (u) “Officer” means a person who is an officer of the Company within the
meaning of Section 16 of the Exchange Act. 
 (v) “Option” means a stock option to acquire Shares granted under
Section 4. 
 (w) “Outside Director” means a Director who is not an Employee. 

(x) “Parent” means a “parent corporation,” whether now or hereafter existing, as defined in Code Section 424(e). 

(y) “Participant” means the holder of an outstanding Award. 

(z) “Performance Awards” means an Award which may be earned in whole or in part upon attainment of performance goals or other vesting
criteria as the Administrator may determine and which will be settled for cash, Shares or other securities or a combination of the foregoing under Section 9. 

(aa) “Performance Share” means an Award denominated in Shares which may be earned in whole or in part upon attainment of performance
goals or other vesting criteria as the Administrator may determine under Section 8. 
 (bb) “Performance Stock Units” means an
Award which may be earned in whole or in part upon attainment of performance goals or other vesting criteria as the Administrator may determine and which may be settled for cash, Shares or other securities or a combination of the foregoing under
Section 8. 
 (cc) “Performance Stock Units/Shares” means Performance Stock Units or Performance Shares, as applicable. 

  
 - 20 - 

 (dd) “Period of Restriction” means the period during which the transfer of Shares
of Restricted Stock is subject to restrictions and therefore, the Shares are subject to a substantial risk of forfeiture. Such restrictions may be based on the passage of time, the achievement of target levels of performance, or the occurrence of
other events as determined by the Administrator. 
 (ee) “Plan” means this 2019 Equity Incentive Plan. 

(ff) “Registration Date” means the effective date of the first registration statement filed by the Company and declared effective
under Section 12(b) of the Exchange Act, with respect to any class of the Company’s securities. 
 (gg) “Restricted
Stock” means Shares issued under an Award granted under Section 5 or issued as a result of the early exercise of an Option. 
 (hh)
“Restricted Stock Unit” means a bookkeeping entry representing an amount equal to the Fair Market Value, granted under Section 6. Each Restricted Stock Unit represents an unfunded and unsecured obligation of the Company. 

(ii) “Securities Act” means U.S. Securities Act of 1933. 

(jj) “Service Provider” means an Employee, Director or Consultant. 

(kk) “Share” means a share of Common Stock. 

(ll) “Stock Appreciation Right” means an Award granted (alone or in connection with an Option) under Section 7. 

(mm) “Subsidiary” means a “subsidiary corporation” as defined in Code Section 424(f), in relation to the Company. 

(nn) “Tax Obligations” means tax, social insurance and social security liability or premium obligations in connection with the
Awards, including, without limitation, (i) all federal, state, and local income, employment and any other taxes (including the Participant’s U.S. Federal Insurance Contributions Act (FICA) obligation) that are required to be withheld by
the Company or a member of the Company Group, (ii) the Participant’s and, to the extent required by the Company, the fringe benefit tax liability of the Company or a member of the Company Group, if any, associated with the grant, vesting,
or exercise of an Award or sale of Shares issued under the Award, and (iii) any other taxes or social insurance or social security liabilities or premium the responsibility for which the Participant has, or has agreed to bear, with respect to
such Award or the Shares subject to an Award. 
 (oo) “Trading Day” means a day on which the primary stock exchange or national
market system on which the Common Stock trades is open for trading. 

  
 - 21 - 

 MEDALLIA, INC. 

2019 EQUITY INCENTIVE PLAN 

NOTICE OF STOCK OPTION GRANT AND STOCK OPTION AGREEMENT 

Capitalized terms that are not defined in this Notice of Stock Option Grant and Stock Option Agreement (the “Notice of Grant”), the Terms and
Conditions of Stock Option Grant, including any country-specific appendix thereto (the “Agreement”) have the meanings given to them in the Medallia, Inc. 2019 Equity Incentive Plan (the “Plan”). 

The Participant has been granted an Option according to the terms below and subject to the terms and conditions of the Plan and this Agreement, as follows:

  

							
		 	Participant	  	  
	  	
				
		 	Participant I.D.	  	  
	  	
				
		 	Grant Number	  	  
	  	
				
		 	Grant Date	  	  
	  	
				
		 	Vesting Start Date	  	  
	  	
				
		 	Number of Shares Granted	  	  
	  	
				
		 	Exercise Price per Share	  	  
	  	
				
		 	Total Exercise Price	  	  
	  	
				
		 	Type of Option	  	         Incentive Stock Option	  	
				
		 		  	         Nonstatutory Stock Option	  	
				
		 	Expiration Date	  	  
	  	

 Vesting Schedule: 
 Unless
the vesting is accelerated, this Option will be exercisable to the extent vested on the following schedule: 
 If the Participant continues
to be a Service Provider through each such date, 1/3 of the Shares subject to this Option will vest on the first anniversary of the Vesting Start Date and 1/36th of the Shares subject to this
Option will vest each month thereafter on the same day of the month as the Vesting Start Date (and if there is no corresponding day of the month, the last day of that month). All vesting will be rounded in accordance with Section 3(f) of the
Plan. 
 In addition to the vesting terms set forth above for this award, the vesting of this Option will be accelerated in accordance with any vesting
acceleration provisions approved by the Administrator. If the Participant ceases to be a Service Provider for any or no reason before he or she fully vests in this Option, the unvested portion of this Option will terminate according to the terms of
Section 4 of this Agreement. 

 Exercise of Option: 
  

	 	(a)	 If the Participant dies or his or her status as a Service Provider is terminated due to his or her Disability,
the vested portion of this Option will remain exercisable for 12 months after the Termination of Status Date. For any other termination of status as a Service Provider, the vested portion of this Option will remain exercisable for 3 months after the
Termination of Status Date. 

  

	 	(b)	 If there is a Change in Control or merger of the Company, Section 13 of the Plan may further limit this
Option’s exercisability. 

  

	 	(c)	 This Option will not be exercisable after the Expiration Date, unless Section 4(g) of the Plan (which
tolls expiration in very limited cases when there are legal restrictions on exercise) permits later exercise. 

 The Participant’s
signature below indicates that: 
  

	 	(i)	 He or she agrees that this Option is granted under and governed by the terms and conditions of the Plan and
this Agreement, including their exhibits and appendices. 

  

	 	(ii)	 He or she understands that the Company is not providing any tax, legal, or financial advice and is not making
any recommendations regarding his or her participation in the Plan or his or her acquisition or sale of Shares. 

  

	 	(iii)	 He or she has reviewed the Plan and this Agreement, has had an opportunity to obtain the advice of personal
tax, legal, and financial advisors prior to signing this Agreement, and fully understands all provisions of the Plan and Agreement. He or she will consult with his or her own personal tax, legal, and financial advisors before taking any action
related to the Plan. 

  

	 	(iv)	 He or she has read and agrees to each provision of Section 11 of this Agreement. 

 

	 	(v)	 He or she will notify the Company of any change to the contact address below. 

 

			
	PARTICIPANT
	
	  

	Signature	 	      

		
	Address:	 	      

		
		 	      

		
		 	      

 EXHIBIT A 

TERMS AND CONDITIONS OF STOCK OPTION GRANT 

1. Grant. The Company grants the Participant an Option to purchase Shares of Common Stock as described in the Notice of Grant. If there
is a conflict between the Plan, this Agreement, or any other agreement with the Participant governing this Option, those documents will take precedence and prevail in the following order: (a) the Plan, (b) the Agreement, and (c) any
other agreement between the Company and the Participant governing this Option. 
 If the Notice of Grant designates this Option as an
Incentive Stock Option (“ISO”), this Option is intended to qualify as an ISO under Code Section 422. Even if this Option is designated an ISO, to the extent it first become exercisable as to more than $100,000 in any calendar
year, the portion in excess of $100,000 is not an ISO under Code Section 422(d) and that portion will be a Nonstatutory Stock Option (“NSO”). In addition, if the Participant exercises the Option after 3 months have passed
since he or she ceased to be an employee of the Company or a Parent or Subsidiary of the Company, it will no longer be an ISO. If there is any other reason this Option (or a portion of it) will not qualify as an ISO, to the extent of such
nonqualification, the Option will be an NSO. The Participant understands that he or she will have no recourse against the Administrator, any member of the Company Group, or any officer or director of a member of the Company Group if any portion of
this Option is not an ISO. 
 2. Vesting. This Option will only be exercisable (also referred to as vested) under the Vesting
Schedule in the Notice of Grant, Section 3 of this Agreement, or Section 13 of the Plan. Shares scheduled to vest on a certain date or upon the occurrence of a certain condition will not vest unless the Participant continues to be a
Service Provider until the time such vesting is scheduled to occur. The Administrator may modify the Vesting Schedule according to its authority under the Plan if the Participant takes a leave of absence or has a reduction in hours worked. 

3. Administrator Discretion. The Administrator has the discretion to accelerate the vesting of any Options at any time, subject to the
terms of the Plan. In that case, this Option will be vested as of the date specified by the Administrator. 
 4. Forfeiture upon
Termination of Status as a Service Provider. This Option will immediately stop vesting and any portion of this Option that has not yet vested will be immediately forfeited for no consideration upon the Termination of Status Date if
Participant’s termination as a Service Provider is for any reason other than the Participant’s death, in all cases, subject to Applicable Laws. The date of the Participant’s termination as a Service Provider is detailed in
Section 3(c) of the Plan. 
 5. Death of Participant. Any distribution or delivery to be made to the Participant under this
Agreement will, if he or she is then deceased, be made to the administrator or executor of his or her estate or, if the Administrator permits, his or her designated beneficiary. Any such transferee must furnish the Company with (a) written
notice of his or her status as transferee, and (b) evidence satisfactory to the Company to establish the validity of the transfer and compliance with any laws or regulations that apply to the transfer. 

6. Exercise of Option. 

(a) Right to Exercise. This Option may be exercised only before its Expiration Date and only under the Plan and this Agreement. 

 (b) Method of Exercise. To exercise this Option, the Participant must deliver and the
Administrator must receive an exercise notice according to procedures determined by the Administrator. The exercise notice must: 
 (i)
state the number of Shares as to which this Option is being exercised (“Exercised Shares”), 
 (ii) make any
representations or agreements required by the Company, 
 (iii) be accompanied by a payment of the total exercise price for all Exercised
Shares, and 
 (iv) be accompanied by a payment of all required Tax-Related Items (defined in
Section 8(a)(i) of this Agreement) for all Exercised Shares. 
 The Option is exercised when both the exercise notice and payments due under Sections
6(b)(iii) and 6(b)(iv) have been received by the Company for all Exercised Shares. The Administrator may designate a particular exercise notice to be used, but until a designation is made, the exercise notice attached to this Agreement as Exhibit
C may be used. 
 7. Method of Payment. The Participant may pay the exercise price for Exercised Shares by any of the following
methods or a combination of methods: 
 (a) cash; 

(b) check; 
 (c) wire transfer;

 (d) consideration received by the Company under a formal cashless exercise program adopted by the Company; or 

(e) surrender of other Shares, as long as the Company determines that accepting such Shares does not result in any adverse accounting
consequences to the Company. If Shares are surrendered, the value of those Shares will be the Fair Market Value for those Shares on the date they are surrendered. 

A non-U.S. resident’s methods of exercise may be restricted by the terms and condition of any appendix to this
Agreement for the Participant’s country (the “Appendix”). 
 8. Tax Obligations. 

(a) Tax Withholding. 
 (i)
No Shares will be issued to the Participant until he or she makes satisfactory arrangements (as determined by the Administrator) for the payment of income, employment, social insurance, payroll tax, fringe benefit tax, payment on account, or other tax-related items related to his or her participation in the Plan and legally applicable to him or her that the Administrator determines must be withheld (“Tax-Related
Items”), including those that result from the grant, vesting, or exercise of this Option, the subsequent sale of Shares acquired under this Option or the receipt of any dividends. If the Participant is a
non-U.S. employee, the method of payment of Tax-Related Items may be restricted by the Appendix. If the Participant fails to make satisfactory arrangements for the
payment of any Tax-Related Items under this Agreement at the time of an attempted Option exercise, the Company may refuse to honor the exercise and refuse to deliver the Shares. 

(ii) In this regard, the Participant authorizes the Company and/or any member of the Company Group for whom he or she is performing services
(each, an “Employer”) to satisfy their withholding obligations with regard to all Tax-Related Items, if any, by any of the following means or by a combination of such means: 

(1) by withholding from proceeds of a sale of Shares acquired upon the exercise of this Option arranged by the Company (on the
Participant’s behalf pursuant to this authorization without further consent); 

 (2) by reducing the number of Shares otherwise deliverable to the Participant, and this
will be the method by which such tax withholding obligations are satisfied until the Company determines otherwise, subject to Applicable Laws; or 

(3) by withholding from any compensation otherwise payable to the Participant by the Company or his or her Employer. 

(iii) Depending on the withholding method employed, the Company may withhold or account for
Tax-Related Items by considering applicable minimum statutory withholding rates or other applicable withholding rates, including maximum applicable rates, in which case the Participant will receive a refund of
any over-withheld amount in cash and will have no entitlement to the Share equivalent. If the obligation for Tax-Related Items is satisfied by withholding in Shares, for tax purposes, the Participant is deemed
to have been issued the full number of Shares subject to the exercised portion of the Options, notwithstanding that a number of the Shares are held back solely for the purpose of paying the Tax-Related Items.

 (iv) Further, if the Participant is subject to taxation in more than one jurisdiction between the Grant Date and the date of any relevant
taxable or tax withholding event, the Company, the Employer or former Employer(s) may withhold or account for tax in more than one jurisdiction. 

(v) Regardless of any action of the Company or the Employer(s), the Participant acknowledges that the ultimate liability for all Tax-Related Items is and remains his or her responsibility and may exceed the amount actually withheld by the Company or the Employer(s). The Participant further acknowledges that the Company and the
Employer(s) (1) make no representations or undertakings regarding the treatment of any Tax-Related Items in connection with any aspect of this Option; and (2) do not commit to and are under no
obligation to structure the terms of the grant or any aspect of this Option to reduce or eliminate his or her liability for Tax-Related Items or achieve any particular tax result. 

(b) Tax Reporting. This Section 8(b) applies if the Participant is a U.S. taxpayer. If this Option is partially or wholly an ISO,
and if the Participant sells or otherwise disposes of any the Shares acquired by exercising the ISO portion on or before the later of (i) the date 2 years after the Grant Date, or (ii) the date 1 year after the date of exercise, he or
she may be subject to withholding of Tax-Related Items by the Company on the compensation income recognized by him or her and must immediately notify the Company in writing of the disposition. 

9. Forfeiture or Clawback. This Option (including any proceeds, gains or other economic benefit received by the Participant from any
subsequent sale of Shares resulting from the exercise) will be subject to any compensation recovery or clawback policy implemented by the Company before the date of this Agreement and any policy referred to in Section 15(b) of the Plan. This
includes any clawback policy adopted to comply with the requirements of Applicable Laws. 
 10. Rights as Stockholder. The
Participant’s rights as a stockholder of the Company (including the right to vote and to receive dividends and distributions) will not begin until Shares have been issued and recorded on the records of the Company or its transfer agents or
registrars. 
 11. Acknowledgements and Agreements. The Participant’s signature on the Notice of Grant accepting this Option
indicates that: 
 (a) (a) HE OR SHE ACKNOWLEDGES AND AGREES THAT THIS OPTION SHALL ONLY VEST BY THE PARTICIPANT CONTINUING AS A SERVICE
PROVIDER THROUGH EACH APPLICABLE VESTING DATE AND THAT BEING HIRED OR BEING GRANTED THIS OPTION DOES NOT GUARANTEE VESTING. 

 (b) HE OR SHE FURTHER ACKNOWLEDGES AND AGREES THAT THIS OPTION AND THIS AGREEMENT DO NOT
CREATE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND DOES NOT INTERFERE IN ANY WAY WITH HIS OR HER RIGHT OR THE RIGHT OF THE EMPLOYER(S) TO TERMINATE HIS OR HER
RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH OR WITHOUT CAUSE, SUBJECT TO APPLICABLE LAWS. 
 (c) The Participant agrees that this
Agreement and its incorporated documents reflect all agreements on its subject matters and that he or she is not accepting this Agreement based on any promises, representations, or inducements other than those reflected in the Agreement. 

(d) The Participant understands that exercise of this Option is governed strictly by Sections 6, 7, and 8 of this Agreement and that
failure to comply with those Sections could result in the expiration of this Option, even if an attempt was made to exercise. 
 (e) The
Participant agrees that the Company’s delivery of any documents related to the Plan or this Option (including the Plan, the Agreement, the Plan’s prospectus and any reports of the Company provided generally to the Company’s
stockholders) to him or her may be made by electronic delivery, which may include the delivery of a link to a Company intranet or to the Internet site of a third party involved in administering the Plan, the delivery of the document via e-mail, or any other means of electronic delivery specified by the Company. If the attempted electronic delivery of such documents fails, the Participant will be provided with a paper copy of the documents. The
Participant acknowledges that he or she may receive from the Company a paper copy of any documents that were delivered electronically at no cost to him or her by contacting the Company by telephone or in writing. The Participant may revoke his or
her consent to the electronic delivery of documents or may change the electronic mail address to which such documents are to be delivered (if the Participant has provided an electronic mail address) at any time by notifying the Company of such
revoked consent or revised e-mail address by telephone, postal service or electronic mail. Finally, the Participant understands that he or she is not required to consent to electronic delivery of documents.

 (f) The Participant may deliver any documents related to the Plan or this Option to the Company by
e-mail or any other means of electronic delivery approved by the Administrator, but he or she must provide the Company or any designated third party administrator with a paper copy of any documents if his or
her attempted electronic delivery of such documents fails. 
 (g) The Participant accepts that all good faith decisions or interpretations of
the Administrator regarding the Plan and Awards under the Plan are binding, conclusive, and final. No member of the Administrator will be personally liable for any such decisions or interpretations. 

(h) The Participant agrees that the Plan is established voluntarily by the Company, is discretionary in nature, and may be amended, suspended,
or terminated by the Company at any time, to the extent permitted by the Plan. 
 (i) The Participant agrees that the grant of this Option is
voluntary and occasional and does not create any contractual or other right to receive future grants of Options, or benefits in lieu of Options, even if Options have been granted in the past. 

(j) The Participant agrees that any decisions regarding future Awards will be in the Company’s sole discretion. 

(k) The Participant agrees that he or she is voluntarily participating in the Plan. 

 (l) The Participant agrees that this Option and any Shares acquired under the Plan are not
intended to replace any pension rights or compensation. 
 (m) The Participant agrees that unless otherwise agreed with the Company, this
Option and the Shares subject to this Option, and the income from and value of the same, are not granted in consideration for, or in connection with, the service the Participant may provide as a director of any parent or Subsidiary. 

(n) The Participant agrees that this Option, any Shares acquired under the Plan, and their income and value are not part of normal or expected
compensation for any purpose, including, without limitation, for calculating any severance, resignation, termination, redundancy, dismissal, end-of-service payments,
bonuses, holiday pay, long-service awards, pension or retirement or welfare benefits, or similar payments. 
 (o) The Participant agrees that
the future value of the Shares underlying this Option is unknown, indeterminable, and cannot be predicted with certainty. 
 (p) The
Participant understands that if the underlying Shares do not increase in value, this Option will have no intrinsic monetary value. 
 (q) The
Participant understands that if this Option is exercised, the value of each Share received on exercise may increase or decrease in value, even below the Exercise Price per Share. 

(r) The Participant agrees that, for purposes of this Option, his or her engagement as a Service Provider is terminated as of the Termination
of Status Date (regardless of the reason for such termination and whether or not the termination is later found to be invalid or in breach of employment laws in the jurisdiction where he or she is a Service Provider or the terms of his or her
service agreement, if any), unless otherwise expressly provided in this Agreement or determined by the Administrator. 
 (s) The Participant
agrees that any right to vest in this Option will not be extended by any notice period (e.g., the period that he or she is a Service Provider would include any contractual notice period or any period of “garden leave” or similar period
mandated under employment laws (including common law, if applicable) in the jurisdiction where he or she is a Service Provider or by his or her service agreement or employment agreement, if any), unless otherwise expressly provided in this Agreement
or determined by the Administrator or required by Applicable Law. 
 (t) The Participant agrees that the period during which the Participant
may exercise the vested portion of this Option after a termination of his or her status as a Service Provider (if any) will start as of the Termination of Status Date (regardless of the reason for such termination and whether or not the
termination is later found to be invalid or in breach of employment laws in the jurisdiction where he or she is a Service Provider or the terms of his or her service agreement, if any), unless otherwise expressly provided in this Agreement or
determined by the Administrator or required by Applicable Law. 
 (u) The Participant agrees that the Administrator has the exclusive
discretion to determine when he or she is no longer actively providing services for purposes of this Option (including whether he or she is still considered to be providing services while on a leave of absence). 

(v) The Participant agrees that no member of the Company Group is liable for any foreign exchange rate fluctuation between the
Participant’s local currency and the United States Dollar that may affect the value of this Option or of any amounts due to him or her from the exercise of this Option or the subsequent sale of any Shares acquired upon exercise. 

(w) The Participant has read and agrees to the Data Privacy Provisions of Section 12 of this Agreement. 

 (x) The Participant agrees that he or she has no claim or entitlement to compensation or
damages from any forfeiture of this Option resulting from the termination of his or her status as a Service Provider (for any reason whatsoever, whether or not later found to be invalid or in breach of employment laws in the jurisdiction where he or
she is a Service Provider or the terms of his or her service agreement, if any), and in consideration of the grant of this Option to which he or she is otherwise not entitled, he or she irrevocably agrees never to institute any claim against
the Company or any member of the Company Group, waives his or her ability (if any) to bring any such claim, and releases the Company and all members of the Company Group from any such claim. If any such claim is nevertheless allowed by a court of
competent jurisdiction, then the Participant’s participation in the Plan constitutes his or her irrevocable agreement to not pursue such claim and to execute any and all documents necessary to request dismissal or withdrawal of such claim. 

12. Data Privacy.  

(a) Data Collection and Usage. The Company and the Employer may collect, process and use certain personal information about the
Participant, and persons closely associated with the Participant, including, but not limited to, the Participant’s name, home address and telephone number, email address, date of birth, social insurance number, passport or other identification
number (e.g., resident registration number), salary, nationality, job title, any Shares or directorships held in the Company, details of all Options or any other entitlement to Shares awarded, canceled, exercised, vested, unvested or outstanding in
the Participant’s favor (“Data”), for the purposes of implementing, administering and managing the Plan. The legal basis, where required, for the processing of Data is the Participant’s consent. Where
required under applicable privacy laws, Data may also be disclosed to certain securities or other regulatory authorities where the Company’s securities are listed or traded or regulatory filings are made and the legal basis, where required, for
such disclosure are the applicable laws. 
 (b) Stock Plan Administration Service Providers. The Company may transfer Data to
an independent third-party broker, stock administrator and/or service provider to assist the Company with the implementation, administration and management of the Plan. The Participant may be asked to agree on separate terms and data processing
practices with any such service providers, with such agreement being a condition to the ability to participate in the Plan. 
 (c)
International Data Transfers. The Company and its service providers are based in the United States. The Participant’s country or jurisdiction may have different data privacy laws and protections than the United States. The Company’s
legal basis, where required, for the transfer of Data is the Participant’s consent. 
 (d) Data Retention. The Company
will hold and use the Data only as long as is necessary to implement, administer and manage the Participant’s participation in the Plan, or as required to comply with legal or regulatory obligations, including under tax and security laws.

 (e) Data Subject Rights. The Participant understands that data subject rights regarding the processing of Data vary
depending on applicable law and that, depending on where the Participant is based and subject to the conditions set out in such applicable law, the Participant may have, without limitation, the right to (i) inquire whether and what kind of Data
the Company holds about the Participant and how it is processed, and to access or request copies of such Data, (ii) request the correction or supplementation of Data about the Participant that is inaccurate, incomplete or out-of-date in light of the purposes underlying the processing, (iii) obtain the erasure of Data no longer necessary for the purposes underlying the processing,
(iv) request the Company to restrict the processing of the Data in certain situations where the Participant feels its processing is inappropriate, (v) object, in certain circumstances, to the processing of Data for legitimate interests,
and to (vi) request portability of the Participant’s Data that the Participant has actively or passively provided to the Company or the Employer (which does not include data derived or inferred from the collected data), where the
processing of such Data is based on consent or the Participant’s employment and is carried out by automated means. In case of concerns, the Participant understands that the Participant may also have the right to lodge a complaint with the
competent local data protection authority. Further, to receive clarification of, or to exercise any of, the Participant’s rights, the Participant understands that the Participant should contact the Participant’s local human resources
representative. 

 (f) Voluntariness and Consequences of Consent Denial or Withdrawal. Participation
in the Plan is voluntary and the Participant is providing the consents herein on a purely voluntary basis. If the Participant does not consent, or if the Participant later seeks to revoke the Participant’s consent, the Participant’s salary
from or employment and career with the Employer will not be affected; the only consequence of refusing or withdrawing the Participant’s consent is that the Company would not be able to grant the Option or other awards to the Participant or
administer or maintain such awards. 
 (g) Declaration of Consent. By accepting the Option and indicating consent via the
Company’s acceptance procedure, the Participant is declaring that the Participant agrees with the data processing practices described herein and consents to the collection, processing and use of Data by the Company and the transfer of Data to
the recipients mentioned above, including recipients located in countries which do not adduce an adequate level of protection from a European (or other non-U.S.) data protection law perspective, for the
purposes described above. 
 13. Language. The Participant acknowledges that the Participant is sufficiently proficient in
English, or has consulted with an advisor who is sufficiently proficient in English, so as to allow the Participant to understand the terms and conditions of this Agreement. Furthermore, if the Participant has received this Agreement or any other
document related to the Plan translated into a language other than English and if the meaning of the translated version is different than the English version, the English version will control. 

14. Foreign Asset / Account Reporting Requirements. The Participant acknowledges that there may be certain foreign asset and/or account
reporting requirements which may affect the Participant’s ability to hold or acquire Shares under the Plan or cash received from participating in the Plan (including from any dividends paid on Shares) in a brokerage or bank account outside the
Participant’s country. The Participant may be required to report such accounts, assets or transactions to the tax or other authorities in the Participant’s country. The Participant may also be required to repatriate the sale proceeds or
other funds received as a result of participating in the Plan to the Participant’s country though a designated bank or broker within a certain time after receipt. The Participant’s acknowledge that it is the Participant’s
responsibility to be compliant with such regulations and the Participant should speak to the Participant’s personal advisor on this matter. 

15. Insert Trading / Market Abuse Laws. Depending on the Participant’s country, or broker’s country, or the country in which
the Company’s Shares are then listed, the Participant may be subject to insider trading and/or market abuse laws in applicable jurisdictions, which may affect the Participant’s ability to directly or indirectly, accept, acquire, sell or
attempt to sell or otherwise dispose of Shares, or rights to Shares (e.g., Options), or rights linked to the value of Shares during such times as the Participant is considered to have “inside information” regarding the Company (as defined
by the laws or regulations in applicable jurisdictions or the Participant’s country). Local insider trading laws and regulations may prohibit the cancellation or amendment of orders the Participant places before possessing inside information.
Furthermore, the Participant understands that the Participant may be prohibited from (i) disclosing the inside information to any third party, including fellow employees (other than on a “need to know” basis) and (ii)
“tipping” third parties or causing them to otherwise buy or sell securities. Any restrictions under these laws or regulations are separate from and in addition to any restrictions that may be imposed under any applicable Company insider
trading policy. The Participant is responsible for ensuring compliance with any applicable restrictions and should consult with the Participant’s personal legal advisor on this matter. 

 16. Miscellaneous 

(a) Address for Notices. Any notice to be given to the Company under the terms of this Agreement must be addressed to the Company at
Medallia, Inc., 575 Market Street, Suite 1850, San Francisco, California 94105 until the Company designates another address in writing. 

(b) Non-Transferability of Option. This Option may not be transferred other than by will or the
laws of descent or distribution and may be exercised during the lifetime of the Participant only by him or her or his or her representative following a Disability. 

(c) Binding Agreement. If this Option is transferred, this Agreement will be binding upon and inure to the benefit of the heirs,
legatees, legal representatives, successors, and assigns of the parties to this Agreement. 
 (d) Additional Conditions to Issuance of
Stock. If the Company determines that the listing, registration, qualification, or rule compliance of the Common Stock on any securities exchange or under any state, federal, or foreign law or the tax code and related regulations or the consent
or approval of any governmental regulatory authority is necessary or desirable as a condition to the issuance of Shares to the Participant (or his or her estate), the Company will try to meet the requirements of any such state, federal, or foreign
law or securities exchange and to obtain any such consent or approval of any such governmental authority or securities exchange, but the Shares will not be issued until such conditions have been met in a manner acceptable to the Company. 

(e) Captions. Captions provided in this Agreement are for convenience only and are not to serve as a basis for interpretation or
construction of this Agreement. 
 (f) Agreement Severable. If any provision of this Agreement is held invalid or unenforceable, that
provision will be severed from the remaining provisions of this Agreement and the invalidity or unenforceability will have no effect on the remainder of the Agreement. 

(g) Non-U.S. Appendix. This Option is subject to any special terms and conditions set forth in
the Appendix. If the Participant relocates to a country included in the Appendix, the special terms and conditions for that country will apply to him or her to the extent the Company determines that applying such terms and conditions is necessary or
advisable for legal or administrative reasons. 
 (h) Choice of Law; Choice of Forum. The Plan, this Agreement, this Option, and all
determinations made and actions taken under the Plan, to the extent not otherwise governed by the laws of the United States, will be governed by the laws of the State of Delaware without giving effect to principles of conflicts of law. For purposes
of litigating any dispute that arises under the Plan, the Participant’s acceptance of this Option is his or her consent to the jurisdiction of the State of Delaware and his or her agreement that any such litigation will be conducted in the
Delaware Court of Chancery or the federal courts for the United States for the District of Delaware and no other courts, regardless of where he or she is performing services. 

(i) Modifications to the Agreement. The Plan and this Agreement constitute the entire understanding of the parties on the subjects
covered. The Participant expressly warrants that he or she is not accepting this Agreement in reliance on any promises, representations, or inducements other than those contained herein. Modifications to this Agreement or the Plan can be made only
in an express written contract executed by a duly authorized officer of the Company. The Company reserves the right to revise the Agreement as it deems necessary or advisable, in its sole discretion and without the consent of the Participant, to
comply with Code Section 409A, to otherwise avoid imposition of any additional tax or income recognition under Code Section 409A in connection with this Option, or to comply with other Applicable Laws. 

(j) Waiver. The Participant acknowledges that a waiver by the Company of a breach of any provision of this Agreement will not operate or
be construed as a waiver of any other provision of this Agreement or of any subsequent breach of this Agreement by him or her. 

 EXHIBIT B 

APPENDIX TO STOCK OPTION AGREEMENT 

Terms and Conditions 
 This Appendix to Stock
Option Agreement (the “Appendix”) includes additional terms and conditions that govern this Option granted to the Participant under the Plan if he or she resides in one of the countries listed below on the Grant Date or he or she
moves to one of the listed countries. 
 Notifications 

This Appendix may also include information regarding exchange controls and certain other issues of which the Participant should be aware with respect to
participation in the Plan. The information is based on the securities, exchange control, and other Applicable Laws in effect in the respective countries as of May 2019. Such Applicable Laws are often complex and change frequently. As a result, the
Company strongly recommends that the Participant not rely on the information in this Appendix as the only source of information relating to the consequences of participation in the Plan because the information may be out of date at the time the
Participant sells Shares acquired under the Plan. 
 In addition, the information contained in this Appendix is general in nature and may not apply to the
Participant’s particular situation, and the Company is not in a position to assure him or her of a particular result. The Participant is advised to seek appropriate professional advice as to how the Applicable Laws in his or her country may
apply to his or her situation. 
 Finally, if the Participant is a citizen or resident of a country other than the one in which he or she is currently
working, transfers employment after this Option is granted, or is considered a resident of another country for local law purposes, the information in this Appendix may not apply to him or her, and the Administrator will determine to what extent the
terms and conditions in this Appendix apply. 
 ARGENTINA 

TERMS AND CONDITIONS 

Notice of Grant. Notwithstanding anything in the Notice of Grant to the contrary, the Participant’s termination as a Service Provider for any
reason other the Participant’s death, the vested portion of the Option will remain exercisable for 2 weeks after the Termination of Status Date. 

Labor Law Acknowledgement. The following provision supplements Section 11 of the Agreement. 

In accepting the Option, the Participant acknowledges and agrees that the grant of Options is made by the Company (not the Employer) in its sole discretion
and that the value of the Options or any Shares acquired under the Plan shall not constitute salary or wages for any purpose under Argentine labor law, including, but not limited to, the calculation of (i) any labor benefits including, without
limitation, vacation pay, thirteenth salary, compensation in lieu of notice, annual bonus, disability, and leave of absence payments, etc., or (ii) any termination or severance indemnities or similar payments. 

NOTIFICATIONS 
 Securities Law
Notification. Neither the Options nor the Shares subject to the Options are publicly offered or listed on any stock exchange in Argentina. The offer is private and not subject to the supervision of any Argentine governmental authority. 

 Exchange Control Notification. Following the sale of Shares, the Argentine bank handling the
transaction may request certain documentation in connection with the request to transfer proceeds into Argentina (e.g., evidence of the sale, etc.). The Participant is solely responsible for complying with the exchange control rules that may
apply in connection with the Participant’s participation in the Plan. Prior to transferring proceeds into Argentina, the Participant is strongly advised to consult the Participant’s local bank and/or personal legal advisor to confirm the
applicable requirements. The Participant should note that the interpretations of the applicable Argentine Central Bank regulations may vary by bank and that exchange control rules and regulations are subject to change without notice. 

Foreign Asset/Account Tax Reporting Notification. The Participant must report any Shares acquired under the Plan and held by the Participant on
December 31 of each year on the Participant’s annual tax return for that year. 
 AUSTRALIA 

NOTIFICATIONS 
 Tax
Notification. The Plan is a plan to which Subdivision 83A-C of the Income Tax Assessment Act 1997 (Cth) applies (the “Act”) (subject to the conditions in the Act). 

Securities Law Notification. If the Participant acquires Shares under the Plan and offers such shares for sale to a person or entity resident in
Australia, the offer may be subject to disclosure requirements under Australian law. The Participant is advised to obtain legal advice regarding the Participant’s disclosure obligations prior to making any such offer. 

AUSTRIA 

NOTIFICATIONS 
 Exchange Control
Notification. If the Participant holds Shares obtained through the Plan outside of Austria, the Participant may be required to submit reports to the Austrian National Bank as follows: (i) on a quarterly basis if the value of the
Shares as of any given quarter meets or exceeds €30,000,000; and (ii) on an annual basis if the value of the Shares as of December 31 meets or exceeds €5,000,000. The quarterly reporting date is as of the last day of the
respective quarter; the deadline for filing the quarterly report is the 15th day of the month following the end of the respective quarter. The deadline for filing the annual report is January 31 of the following year. 

In addition, when Shares are sold or a dividend is received, the Participant may be required to comply with certain exchange control obligations if the cash
amounts are held outside Austria. If the transaction volume of all the Participant’s accounts abroad meets or exceeds €10,000,000, the movements and balances of all accounts must be reported monthly, as of the last day of the month, on or
before the 15th day of the following month on the prescribed form (Meldungen SI-Forderungen und/oder SI Verpflichtungen). 

BRAZIL 

TERMS AND CONDITIONS 

Compliance with Law. By accepting the Options, the Participant agrees to comply with all applicable Brazilian laws and pay any and all applicable Tax-Related Items associated with the exercise of the Options and the issuance and/or sale of Shares acquired under the Plan or the receipt of dividends. 

Labor Law Acknowledgment. By accepting the Options, the Participant understands, acknowledges and agrees that, for all legal purposes (i) the
Participant is making an investment decision, (ii) the Shares will be issued to the Participant only if the vesting conditions are met, and (iii) the value of the underlying Shares is not fixed and may increase or decrease in value without
compensation to the Participant. 

 NOTIFICATIONS 

Foreign Asset / Account Reporting Notification. If the Participant is a resident of, or domiciled in Brazil, the Participant will be required to
submit an annual declaration of assets and rights held outside of Brazil to the Central Bank of Brazil if the aggregate value of such assets and rights is equal to or greater than US$100,000. The assets and rights that must be reported include
Shares acquired under the Plan. 
 CANADA 

TERMS AND CONDITIONS 

Vesting. The following provision modifies the Vesting Schedule section of the Notice of Grant: 

Subject to the limitations contained herein, the Participant’s Options will vest as provided in the Participant’s Grant Notice. Vesting will cease
upon the Participant’s termination as a Service Provider. Notwithstanding anything in the Plan or Agreement to the contrary, for purposes of the Options, the Participant’s status as a Service Provider shall be considered terminated
(regardless of the reason for such termination and whether or not later found to be invalid or in breach of employment laws in the jurisdiction where the Participant is employed or rendering services or the terms of the Participant’s employment
or service agreement, if any) as of the date that is the earliest of (i) the date of the Participant’s termination as a Service Provider, (ii) the date on which the Participant receives a notice of the Participant’s termination
as a Service Provider, and (iii) the date on which the Participant is no longer actively providing services to the Company or the Employer (the “Termination Date”), and shall not include or be extended by any period following
such day during which the Participant is in receipt of or eligible to receive any notice of termination, pay in lieu of notice of termination, severance pay or any other payments or damages, whether arising under statute, contract or at common law.
The Board shall have exclusive discretion to determine when the Participant is no longer actively providing services for purposes of the Participant’s Options (including whether the Participant may still be considered to be providing services
while on a leave of absence). 
 No Exercise Using Previously Owned Shares. Notwithstanding anything in Section 7 of the Agreement to the
contrary, if the Participant is a resident of Canada, the Participant shall not be permitted to use previously owned Shares to pay the exercise price when exercising the Option. 

The following terms and conditions apply to employees resident in Quebec: 

Language. The parties acknowledge that it is their express wish that the Agreement, as well as all documents, notices and legal proceedings
entered into, given or instituted pursuant hereto or relating directly or indirectly hereto, be drawn up in English. 
 Les parties reconnaissent avoir
expressement souhaité que la convention [“Agreement”], ainsi que tous les documents, avis et procédures judiciaries, éxecutés, donnés ou intentés en vertu de, ou lié, directement ou
indirectement à la présente convention, soient rédigés en langue anglaise. 
 Data Privacy. The following provision
supplements Section 12 of the Agreement. 
 The Participant hereby authorizes the Company and the Company’s representatives to discuss with and
obtain all relevant information from all personnel, professional or not, involved in the administration and operation of the Plan. The Participant further authorizes the Company and any member of the Company Group and the Board to disclose and
discuss the Plan with their advisors and to record all relevant information and keep such information in the Participant’s employee file. 

NOTIFICATIONS 
 Securities Law
Notification. The sale or other disposal of the Shares acquired at exercise of the Options may not take place within Canada. The Participant should consult the Participant’s personal legal advisor prior to selling Shares. 

 Foreign Asset / Account Tax Reporting Notification. Canadian residents are required to report to the
tax authorities any foreign property held outside of Canada (including Options and Shares acquired under the Plan) annually on form T1135 (Foreign Income Verification Statement) if the total value of the foreign property exceeds C$100,000 at any
time during the year. Thus, if the C$100,000 cost threshold is exceeded by other foreign property held by the Participant, the Options must be reported. The Participant should consult the Participant’s personal legal advisor to ensure
compliance with applicable reporting obligations. 
 FRANCE 

TERMS AND CONDITIONS 

English Language Consent. By accepting the Options, the Participant confirms having read and understood the documents relating to the grant of
the Options (the Plan, the Agreement and this Appendix) which were provided to the Participant in the English language, and the Participant accepts the terms of these documents accordingly.

Consentement relatif à l’utilisation de la langue anglaise. En acceptant des Options, le Participant confirme avoir lu et compris les
documents relatifs à l’attribution des Options (le Plan, la Convention et la présente Annexe) qui lui ont été communiqués en langue anglaise. Il en accepte les termes et conditions en connaissance de
cause. 
 NOTIFICATIONS 
 Non-Tax-Qualified Award. The Options are not eligible for the specific tax and social regime provided by sections L. 225-197-1 to L. 225-197-6 of the French Commercial Code and the relevant sections of the French Tax Code or French Social
Security Code. 
 GERMANY 

NOTIFICATIONS 
 Exchange Control
Notification. Cross-border payments in excess of €12,500 must be reported monthly to the German Federal Bank (Bundesbank). In case of payments in connection with the sale of Shares acquired under the Plan or the receipt of any
cash dividends, the report must be filed electronically by the fifth day of the month following the month in which the payment was received. The form of report (“Allgemeine Meldeportal Statistik”) can be accessed via the
Bundesbank’s website (www.bundesbank.de) and is available in both German and English. The Participant is responsible for satisfying the reporting obligation. 

Foreign Asset / Account Reporting Notification. If the Participant acquires Shares under the Plan leads to a
so-called qualified participation at any point during the calendar year, the Participant will need to report the acquisition when the Participant files the Participant’s tax return for the relevant year.
A qualified participation is attained if (i) the value of the Shares acquired exceeds €150,000 or (ii) in the unlikely event the Participant holds Shares exceeding 10% of the Company’s total common stock.    

 HONG KONG 

TERMS AND CONDITIONS 

Sale of Shares. As a condition of the vesting of the Participant’s Options, the Participant agrees that, in the event that any portion of the
Participant’s Options becomes vested prior to the six-month anniversary of the Grant Date, the Participant will not sell any Shares acquired upon exercise of the Participant’s Options prior to the six-month anniversary of the Grant Date. 

 NOTIFICATIONS 

Securities Law Notification. WARNING: The contents of this document have not been reviewed by any regulatory authority in Hong Kong. The
Participant should exercise caution in relation to the offer. If the Participant is in doubt about any of the contents of the Agreement, or the Plan, the Participant should obtain independent professional advice. Neither the Options nor the Shares
acquired upon exercise of the Options constitute a public offering of securities under Hong Kong law and are available only to employees of the Company and any member of the Company Group. The Agreement, the Plan and other incidental materials
(i) have not been prepared in accordance with and are not intended to constitute a “prospectus” for a public offering of securities under applicable securities legislation in Hong Kong and (ii) are
intended only for the personal use of each eligible employee of the Company and any member of the Company Group and may not be distributed to any other person. 

IRELAND 
 There are
no country-specific provisions. 
 ISRAEL 

TERMS AND CONDITIONS 

102 Sub-Plan. The Options are also subject to the sub-plan for Israeli
Participants (the “Israeli Sub-Plan”), which is considered part of the Plan. The terms used herein shall have the meaning ascribed to them in the Plan or Israeli
Sub-Plan. In the event of any conflict, whether explicit or implied, between the provision of the Agreement and the Israeli Sub-Plan, the provisions set out in the
Israeli Sub-Plan shall prevail. By accepting this grant, the Participant acknowledges that a copy of the Israeli Sub-Plan has been provided to the Participant. 

Additional Covenants and Undertakings. In addition to any covenants and undertaking set out in the Agreement, the Participant also (i) declares
that the Participant is familiar with Section 102 and the regulations and rules promulgated thereunder, including without limitations the provisions of the tax route applicable to the Options, and agrees to comply with such provisions, as
amended from time to time, provided that if such terms are not met, Section 102 may not apply, and (ii) agrees to the terms and conditions of the trust deed and Trust Agreement signed between the Trustee and the Company and/or the
applicable member of the Company Group, which is available for the Participant’s review, during normal working hours, at the Company’s or applicable member of the Company Group’s offices, (iii) acknowledges that releasing the
Options and underlying Shares from the control of the Trustee prior to the termination of the Holding Period constitutes a violation of the terms of Section 102 and agree to bear the relevant sanctions, (iv) authorizes the Company and/or
the applicable member of the Company Group to provide the Trustee with any information required for the purpose of administering the Plan including executing its obligations under the Tax Ordinance, the trust deed and the Trust Agreement, including
without limitation information about the Participant’s Options, underlying Shares, income tax rates, salary bank account, contact details and identification number, (v) declares that the Participant is a resident of the State of Israel for
tax purposes on the grant date and agree to notify the Company upon any change in the residence address indicated herein and acknowledge that if the Participant’s engagement with the Company or member of the Company Group is terminated and the
Participant is no longer employed by the Company or any member of the Company Group, the Options and underlying Shares shall remain subject to Section 102, the Trust Agreement, the Plan, the Israeli
Sub-Plan and the Agreement; (vi) warrants and undertakes that at the time of grant of the Options herein, or as a consequence of the grant, the Participant is not and will not become a holder of a
“controlling interest” in the Company, as such term is defined in Section 32(9) of the Tax Ordinance, (vii) the grant of the Options is conditioned upon the Participant signing all documents requested by the Company or the
Trustee. 
 Capital Gain Awards. The Options are intended to qualify as Capital Gain Awards under Section 102 of the Israeli Tax Ordinance [New
Version] – 1961 (the “Ordinance” and the “Capital Gains Route”), subject to the Participant consenting to the requirements of such tax route by accepting the terms of the Agreement and the grant of the Options,
and subject further to the compliance with all the terms and conditions of such tax route. In respect of Capital Gain Awards, tax is only due upon sale of the underlying Shares or upon release of the underlying Shares from the holding or control of
the Trustee. 
  

 Trustee Arrangement. The Options, the underlying Shares issued upon exercise and/or any additional
rights, including without limitation any right to receive any dividends or any Shares received as a result of an adjustment made under the Plan that may be granted in connection with the Options (the “Additional Rights”), shall be
issued to or controlled by the Trustee for the Participant’s benefit under the provisions of Section 102 and will be controlled by the Trustee for at least the period stated in Section 102 of the Tax Ordinance and the Income Tax Rules
(Tax Benefits in Share Issuance to Employees) 5763-2003 (the “Rules”). In the event the Options does not meet the requirements of Section 102 of the Tax Ordinance, such Options and the underlying Shares shall not qualify for
the favorable tax treatment under Section 102 of the Tax Ordinance. The Company makes no representations or guarantees that the Options will qualify for favorable tax treatment and will not be liable or responsible if favorable tax treatment is
not available under Section 102 of the Tax Ordinance. Any fees associated with any sale, transfer or any act in relation to the Options shall be borne by the Participant and the Trustee and/or the Company and/or any member of the Company Group
shall be entitled to withhold or deduct such fees from payments otherwise due to the Participant from the Company or a member of the Company Group or the Trustee. 

Should any provision in the Agreement disqualify the Options or the underlying Shares from the beneficial tax treatment pursuant to the provisions of
Section 102(b)(2), such provision shall be considered invalid either permanently or until the Israeli Tax Authority (the “ITA”) provides approval of compliance with Section 102. 

Restrictions on Sale. In accordance with the requirements of Section 102 of the Ordinance and the Capital Gains Route, the Participant shall not
sell or transfer the underlying Shares or Additional Rights from the Trustee until the end of the required period of time required under Section 102 or any shorter period of time as determined by the ITA (the “Holding Period”).
Notwithstanding the above, if any such sale or transfer occurs before the end of the required Holding Period, the sanctions under Section 102 shall apply to and shall be borne by the Participant. 

Tax Treatment. The Options are intended to be taxed in accordance with the Capital Gains Route of Section 102(b)(2) and 102(b)(3) of the
Ordinance, subject to full and complete compliance with the terms of Section 102. Participants with dual residency for tax purposes may be subject to taxation in several jurisdictions. 

Any and all taxes imposed in respect of the Options and/or underlying Shares, including, but not limited to, the grant of the Options, and/or the vesting,
exercise, transfer, waiver, or expiration of Options and/or underlying Shares, and/or the sale of underlying Shares, shall be borne solely by the Participant, and in the event of death, by the Participant’s heirs. The Company, any member of the
Company Group, the Trustee or anyone on their behalf shall not be required to bear the aforementioned tax, directly or indirectly, nor shall they be required to gross up such tax in the Participant’s salary or remuneration. The applicable tax
shall be withheld from the proceeds of sale of underlying Shares or shall be paid to the Company or a member of the Company Group or the Trustee by the Participant. Notwithstanding the foregoing, the Company or a member of the Company Group or the
Trustee shall be entitled to withhold tax as it deems necessary to comply with applicable law and to deduct any tax from payments otherwise due to the Participant from the Company or a member of the Company Group or the Trustee. The ramifications of
any future modification of applicable law regarding the taxation of the Options granted to the Participant shall apply to the Participant accordingly and the Participant shall bear the full cost thereof, unless such modified laws expressly provide
otherwise. 
 The issuance of the underlying Shares upon the exercise of the Options or in respect thereto, shall be subject to the full payments of any tax
(if applicable). 
 Securities Law Notification. If required under applicable law, the Company shall use reasonable efforts to receive a securities
exemption from the Israeli Securities Authority to avoid the requirement to file an Israeli securities prospectus in relation to the Plan. If such exemption is obtained, copies of the Plan and the Form S-8
registration statement for the Plan as filed with the U.S. Securities and Exchange Commission will be made available by request from the Participant’s local human resources department. 

 Governing Law. Notwithstanding Section 16(g) of the Agreement, solely for Israeli tax
purposes, the Agreement shall be governed by and construed and enforced in accordance with the laws of the State of Israel. 

ITALY 

TERMS AND CONDITIONS 

Plan Document Acknowledgement. In accepting the Options, the Participant acknowledges that the Participant has received a copy of the Plan, the Notice
of Grant and the Agreement, and has reviewed the Plan, the Notice of Grant and the Agreement in their entirety and fully understands and accepts all provisions of the Plan, the Notice of Grant and the Agreement. 

The Participant further acknowledges that the Participant has read and specifically and expressly approves the Notice of Grant and the following sections of
the Agreement: Section 1, Section 2, Section 3, Section 4, Section 5, Section 7, Section 8, Section 9, Section 10, Section 11, Section 12, Section 13, Section 14, Section 15 and
Section 16. 
 NOTIFICATIONS 

Foreign Asset / Account Tax Reporting Notification. If the Participant is an Italian resident and holds investments or financial assets outside of Italy
(e.g., cash, Shares) during any fiscal year which may generate income taxable in Italy, the Participant is required to report such investments or assets on the Participant’s annual tax return for such fiscal year (on UNICO Form, RW
Schedule, or on a special form if the Participant is not required to file a tax return). These reporting obligations will also apply to Italian residents who are the beneficial owners of foreign financial assets under Italian money laundering
provisions. The Participant should consult the Participant’s personal advisor to ensure compliance with applicable reporting obligations. 

MEXICO 

TERMS AND CONDITIONS 

Plan Document Acknowledgment. By accepting the Options, the Participant acknowledges that the Participant has received a copy of the Plan and the
Agreement, including this Appendix, which the Participant has reviewed. The Participant further acknowledges that the Participant accepts all the provisions of the Plan and the Agreement, including this Appendix. The Participant also acknowledges
that the Participant has read and specifically and expressly approves the terms and conditions set forth in Section 11 of the Agreement, which clearly provide as follows: 

(1) The Participant’s participation in the Plan does not constitute an acquired right; 

(2) The Plan and the Participant’s participation in it are offered by the Company on a wholly discretionary basis; 

(3) The Participant’s participation in the Plan is voluntary; and 

(4) The Company and the members of the Company Group are not responsible for any decrease in the value of any Shares acquired pursuant to the Options. 

Labor Law Acknowledgement and Policy Statement. By accepting the Options, the Participant acknowledges that the Company, with registered offices at 575
Market Street, Suite 1850, San Francisco, CA, U.S.A., is solely responsible for the administration of the Plan. The Participant further acknowledges that the Participant’s participation in the Plan, the grant of Options and any acquisition of
shares under the Plan do not constitute an employment relationship between the Participant and the Company because the Participant is participating in the 

 
Plan on a wholly commercial basis. Based on the foregoing, the Participant expressly acknowledges that the Plan and the benefits that the Participant may derive from participation in the Plan do
not establish any rights between the Participant or the Employer and do not form part of the employment conditions and/or benefits provided by the Employer, and any modification of the Plan or its termination shall not constitute a change or
impairment of the terms and conditions of the Participant’s employment. 
 The Participant further understands that the Participant’s
participation in the Plan is the result of a unilateral and discretionary decision of the Company and, therefore, the Company reserves the absolute right to amend and/or discontinue the Participant’s participation in the Plan at any time,
without any liability to the Participant. 
 Finally, the Participant hereby declares that the Participant does not reserve to him or herself any action or
right to bring any claim against the Company for any compensation or damages regarding any provision of the Plan or the benefits derived under the Plan, and that the Participant therefore grant a full and broad release to the Company, the members of
the Company Group, branches, representation offices, shareholders, officers, agents or legal representatives, with respect to any claim that may arise. 

Spanish Translation 
 Reconocimiento
del Convenio de Concesión. Al aceptar la Opción, el Beneficiario reconoce que ha recibido y revisado una copia del Plan y del Convenio de Concesión, incluyendo este Apéndice. El Beneficiario reconoce y acepta
todas las disposiciones del Plan y del Convenio de Concesión, incluyendo este Apéndice. El Beneficiario también reconoce que ha leído y aprobado de forma expresa los términos y condiciones establecidos en la
sección 11 del Convenio de Concesión, que claramente establece lo siguiente: 
 (1) La participación del Beneficiario en el Plan
no constituye un derecho adquirido; 
 (2) El Plan y la participación del Beneficiario en el es ofrecido por la Compañía de
manera completamente discrecional; 
 (3) La participación del Beneficiario en el Plan es voluntaria; y 

(4) La Compañía y los miembros del Grupo de la Compañía no son responsables por ninguna disminución en el valor de las
Acciones adquiridas de conformidad con la Opción. 
 Reconocimiento del Derecho Laboral y
Declaración de la Política. Al aceptar la Opción, el Beneficiario reconoce que la Compañía, con domicilio social en 575
Market Street, Suite 1850, San Francisco, CA, U.S.A., es la única responsable por la administración del Plan. Además, el Beneficiario reconoce que su participación en el Plan, la concesión de la Opción y
cualquier adquisición de Acciones bajo el Plan no constituyen una relación laboral entre el Beneficiario y la Compañía, en virtud de que el Beneficiario está participando en el Plan en su totalidad sobre una base
comercial. Por lo anterior, el Beneficiario expresamente reconoce que el Plan y los beneficios que puedan derivarse de su participación no establecen ningún derecho entre el Beneficiario y su empleador, y que no forman parte de las
condiciones de trabajo y/o beneficios otorgados por su empleador, y cualquier modificación del Plan o la terminación del mismo no constituirá un cambio o modificación de los términos y condiciones en el empleo del
Beneficiario. 
 Además, el Beneficiario comprende que su participación en el Plan es el resultado de una decisión discrecional
y unilateral de la Compañía, por lo que la Compañía se reserva el derecho absoluto de modificar y/o suspender la participación del Beneficiario en el Plan en cualquier momento, sin responsabilidad frente al
Beneficiario. 
 Finalmente, el Beneficiario manifiesta que no se reserva acción o derecho alguno que origine una demanda en contra de la
Compañía, por cualquier compensación o daño relacionada con las disposiciones del Plan o de los beneficios otorgados en el mismo, y en consecuencia el Beneficiario libera de la manera más amplia y total de
responsabilidad a la Compañía, sus subsidiarias, afiliadas, sucursales, oficinas de representación, sus accionistas, directores, agentes y representantes legales de cualquier demanda que pudiera surgir. 

 NETHERLANDS 

There are no country-specific provisions. 

SINGAPORE 

NOTIFICATIONS 
 Securities Law
Notification. The grant of the Options is being made pursuant to the “Qualifying Person” exemption” under section 273(1)(f) of the Securities and Futures Act (Chapter 289, 2006 Ed.) (“SFA”).
The Plan has not been lodged or registered as a prospectus with the Monetary Authority of Singapore. The Participant should note that the Options are subject to section 257 of the SFA and that the Participant will not be able to make any subsequent
sale of Shares in Singapore or any offers of such subsequent sale of the Shares acquired under the Plan in Singapore, unless such sale or offer is made (i) more than six months from the Date of Grant, (ii) pursuant to the exemptions under
Part XIII Division (1) Subdivision (4) (other than section 280) of the SFA, or (ii) pursuant to, and in accordance with the condition of, any other applicable provisions of the SFA. 

Chief Executive Officer and Director Notification Obligation. If the Participant is the Chief Executive Officer (“CEO”), director,
associate director, or shadow director of a Singapore affiliate, the Participant is subject to certain notification requirements under the Singapore Companies Act. Among these requirements is an obligation to notify the Singapore affiliate in
writing when the Participant receives an interest (e.g., Options, Shares) in the Company or any related companies within two business days of (i) the acquisition or disposal of shares, (ii) any change in a previously disclosed
interest, or (iii) becoming the CEO, a director, associate director or shadow director if such an interest exists at that time. 

SPAIN 

TERMS AND CONDITIONS 

Acknowledgements and Agreements. The following provision supplements Section 11 of the Agreement: 

In accepting the Options, the Participant consents to participate in the Plan and acknowledges that the Participant has received a copy of the Plan. 

The Participant understands that the Company has unilaterally, gratuitously and discretionally decided to grant Options under the Plan to individuals who may
be employees of the Company or a member of the Company Group throughout the world. The decision is a limited decision that is entered into upon the express assumption and condition that any grant will not economically or otherwise bind the Company
or any member of the Company Group. Consequently, the Participant understands that the Options are granted on the assumption and condition that the Options and any Shares acquired upon exercise of the Options are not part of any employment contract
(either with the Company or any member of the Company Group) and shall not be considered a mandatory benefit, salary for any purposes (including severance compensation) or any other right whatsoever. In addition, the Participant understands that the
Options would not be granted to the Participant but for the assumptions and conditions referred to herein; thus, the Participant acknowledges and freely accepts that should any or all of the assumptions be mistaken or should any of the conditions
not be met for any reason, then the grant of Options shall be null and void. 
 Options are a conditional right to Shares and can be forfeited in the case
of, or affected by, the Participant’s termination as a Service Provider. This will be the case, for example, even if (1) the Participant is considered to be unfairly dismissed without good cause; (2) the Participant is dismissed for
disciplinary or objective reasons or due to a collective dismissal; (3) the Participant terminates employment due to a change of work location, duties or any other employment or contractual condition; (4) the Participant terminates
employment due to unilateral breach of contract of the Company or any member of the Company Group; or (5) the Participant’s employment terminates for any other reason whatsoever, except for reasons specified in the Agreement. Consequently,
upon 

 
Participant’s termination as a Service Provider for any of the reasons set forth above, the Participant may automatically lose any rights to the unvested and unexercised Options granted to
the Participant as of the date of the Participant’s termination as a Service Provider, as described in the Plan and the Agreement. 

NOTIFICATIONS 
 Securities Law
Notification. No “offer of securities to the public,” as defined under Spanish law, has taken place or will take place in the Spanish territory in connection with the grant of the Options. The Agreement has not
been nor will it be registered with the Comisión Nacional del Mercado de Valores, and does not constitute a public offering prospectus. 

Exchange Control Notification. The Participant must declare the acquisition and sale of shares to the Dirección General de Comercio y
Inversiones (the “DGCI”) for statistical purposes. Because the Participant will not sell the shares through the use of a Spanish financial institution, the Participant must make the declaration him or herself by filing a D-6 form with the DGCI. Generally, the D-6 form must be filed each January while the shares are owned. 

Further, the Participant is required to declare electronically to the Bank of Spain any securities accounts (including brokerage accounts held abroad), as
well as the shares held in such accounts if the value of the transactions during the prior tax year or the balances in such accounts as of December 31 of the prior tax year exceed €1,000,000. 

Foreign Asset/Account Reporting Notification. To the extent that the Participant holds shares and/or has bank accounts outside Spain with a
value in excess of €50,000 (for each type of asset) as of December 31, the Participant will be required to report information on such assets on the Participant’s tax return (tax form 720) for such year. After such shares and/or
accounts are initially reported, the reporting obligation will apply for subsequent years only if the value of any previously-reported shares or accounts increases by more than €20,000. 

SWEDEN 
 There are
no country-specific provisions. 
 SWITZERLAND 

NOTIFICATIONS 
 Securities Law
Notification. The grant of Options is considered a private offering in Switzerland and is, therefore, not subject to registration in Switzerland. Neither this document nor any other material related to the Options
constitutes a prospectus as such term is understood pursuant to Article 652a of the Swiss Code of Obligations, and neither this document nor any other materials related to the Options may be publicly distributed or otherwise made publicly available
in Switzerland. Neither this document nor any other offering or marketing material relating to the Options has been or will be filed with, approved or supervised by any Swiss regulatory authority (in particular, the Swiss Financial Supervisory
Authority (FINMA)). 
 UNITED KINGDOM 

TERMS AND CONDITIONS 

No Exercise Using Previously Owned Shares. Notwithstanding anything in Section 7 of the Agreement to the contrary, if the Participant is a resident
of the United Kingdom, the Participant shall not be permitted to use previously owned Shares to pay the exercise price when exercising the Option. 

 Joint Election for Transfer of Liability for Employer National Insurance Contributions. As a
condition of the exercise of the Participant’s Options at a time when the shares are considered “readily convertible assets” under U.K. law, the Participant agrees to accept any liability for secondary Class 1 National Insurance
contributions (“NICs”) which may be payable by the Company and/or the Participant’s Employer in connection with the Participant’s Options and any event giving rise to
Tax-Related Items (the “Employer’s Liability”). Without prejudice to the foregoing, the Participant agrees to execute the joint election with the Company (the “Joint
Election”), the form of such Joint Election being formally approved by HM Revenue & Customs (“HMRC”), and any other consent or elections required to accomplish the transfer of the Employer’s Liability to the
Participant. In this regard, the Participant agrees to execute such other joint elections as may be required between him or herself and any successor to the Company and/or the Employer. The Participant further agrees that the Company
and/or the Employer may collect the Employer’s Liability by any of the means set forth in Section 8 of the Agreement. 
 If the Participant does
not complete the Joint Election prior to exercise of the Participant’s Options, or if approval of the Joint Election is withdrawn by HMRC and a new Joint Election is not entered into, the Options shall become null and void and may not be
exercised, without any liability to the Company, the Employer or any member of the Company Group. 
 Tax Obligations. The following provision
supplements Section 8 of the Agreement: 
 The Participant agrees that the Participant is liable for all
Tax-Related Items and hereby covenants to pay all such Tax-Related Items as and when requested by the Company or the Employer or by HMRC (or any other tax authority or
any other relevant authority). The Participant also agrees to indemnify and keep indemnified the Company and the Employer against any Tax–Related Items that they are required to pay or withhold or have paid or will pay on the Participant’s
behalf to HMRC (or any other tax authority or any other relevant authority). 
 Notwithstanding the foregoing, if the Participant is a director or executive
officer of the Company (within the meaning of Section 13(k) of the U.S. Securities and Exchange Act of 1934, as amended), the Participant understands that the Participant may not be able to indemnify the Company for the amount of any income tax
not collected from or paid by the Participant within ninety (90) days of the end of the U.K. tax year in which the event giving rise to the Tax-Related Items occurs, in case the indemnifications would be
considered to be a loan. In this case, the income tax not collected or paid may constitute a benefit to the Participant on which additional income tax and NICs may be payable. The Participant understands that the Participant will be responsible for
reporting and paying any income tax due on this additional benefit directly to HMRC under the self-assessment regime and for reimbursing the Company or the Employer, as applicable, for the value of any employee NICs due on this additional benefit.
If the Participant fails to comply with the Participant’s obligations in connection with the income tax as described in this section, the Company may refuse to deliver the Shares to the Participant without any liability to the Company or the
Employer. 

 APPENDIX 1 TO APPENDIX 

United Kingdom 

National Insurance Contributions Joint Election Form 

Important Note on the Election to Transfer Employer NICs 

If the Participant is or may be liable for National Insurance contributions (“NICs”) in the United Kingdom in connection with the
Participant’s participation in the Medallia, Inc. 2019 Equity Incentive Plan (the “Plan”), the Participant is required to enter into a Joint Election for the Transfer of Liability for Employer National Insurance Contributions
to Employee (the “Election”). The Election acts to transfer to the Participant any liability for employer’s NICs that may arise in connection with the Participant’s participation in the Plan. 

By entering into the Election: 
  

	 	•	 	 the Participant agrees that any employer’s NICs liability that may arise in connection with the
Participant’s participation in the Plan will be transferred to the Participant; 

  

	 	•	 	 the Participant authorises the Employer to recover an amount sufficient to cover this liability by such methods
including, but not limited to, deductions from the Participant’s salary or other payments due or the sale of sufficient shares acquired pursuant to the Participant’s awards; and 

 

	 	•	 	 the Participant acknowledges that even if the Participant has clicked on the [“ACCEPT”] box where
indicated, the Company or the Employer may still require the Participant to sign a paper copy of this Election (or a substantially similar form) if the Company determines such is necessary to give effect to the Election. 

The Election is attached hereto. Please read the Election carefully.   

 Joint Election for Transfer of Liability for 

Employer National Insurance Contributions to Employee 

This Election is between: 
 A. The
individual who has obtained authorised access to this Election (the “Employee”), who is employed by one of the employing companies listed in the attached schedule (the “Employer”) and who is eligible to receive
stock options (“Options”) pursuant to the Medallia, Inc. 2019 Equity Incentive Plan (the “Plan”), and 
 B.
Medallia, Inc., with its registered office at 575 Market Street, Suite 1850, San Francisco, CA, U.S.A. (the “Company”), which may grant Options under the Plan and is entering into this Election on behalf of the Employer. 

 

	1.	 INTRODUCTION 

  

	1.1	 This Election relates to all Options granted to the Employee under the Plan on or after [DATE] up to the
termination date of the Plan. 

  

	1.2	 In this Election the following words and phrases have the following meanings: 

 

	 	(a)	 “Chargeable Event” means any event giving rise to Relevant Employment Income.

  

	 	(b)	 “ITEPA” means the Income Tax (Earnings and Pensions) Act 2003. 

 

	 	(c)	 “Relevant Employment Income” from Options on which employer’s National Insurance
Contributions becomes due is defined as: 

  

	 	(i)	 an amount that counts as employment income of the earner under section 426 ITEPA (restricted securities: charge
on certain post-acquisition events); 

  

	 	(ii)	 an amount that counts as employment income of the earner under section 438 of ITEPA (convertible securities:
charge on certain post-acquisition events); or 

  

	 	(iii)	 any gain that is treated as remuneration derived from the earner’s employment by virtue of section 4(4)(a)
SSCBA, including without limitation: 

  

	 	(A)	 the acquisition of securities pursuant to the Options (within the meaning of section 477(3)(a) of ITEPA);

  

	 	(B)	 the assignment (if applicable) or release of the Options in return for consideration (within the meaning of
section 477(3)(b) of ITEPA); 

  

	 	(C)	 the receipt of a benefit in connection with the Options, other than a benefit within (i) or (ii) above
(within the meaning of section 477(3)(c) of ITEPA). 

  

	 	(d)	 “SSCBA” means the Social Security Contributions and Benefits Act 1992. 

 

	1.3	 This Election relates to the employer’s secondary Class 1 National Insurance Contributions (the
“Employer’s Liability”) which may arise in respect of Relevant Employment Income in respect of the Options pursuant to section 4(4)(a) and/or paragraph 3B(1A) of Schedule 1 of the SSCBA. 

	1.4	 This Election does not apply in relation to any liability, or any part of any liability, arising as a result of
regulations being given retrospective effect by virtue of section 4B(2) of either the SSCBA, or the Social Security Contributions and Benefits (Northern Ireland) Act 1992. 

 

	1.5	 This Election does not apply to the extent that it relates to relevant employment income which is employment
income of the earner by virtue of Chapter 3A of Part VII of ITEPA (employment income: securities with artificially depressed market value). 

  

	2.	 THE ELECTION 

The Employee and the Company jointly elect that the entire liability of the Employer to pay the Employer’s Liability that arises on any Relevant
Employment Income is hereby transferred to the Employee. The Employee understands that, by signing or electronically accepting this Election, he or she will become personally liable for the Employer’s Liability covered by this Election. This
Election is made in accordance with paragraph 3B(1) of Schedule 1 of the SSCBA. 
  

	3.	 PAYMENT OF THE EMPLOYER’S LIABILITY 

 

	3.1	 The Employee hereby authorises the Company and/or the Employer to collect the Employer’s Liability in
respect of any Relevant Employment Income from the Employee at any time after the Chargeable Event: 

  

	 	(i)	 by deduction from salary or any other payment payable to the Employee at any time on or after the date of the
Chargeable Event; and/or 

  

	 	(ii)	 directly from the Employee by payment in cash or cleared funds; and/or 

 

	 	(iii)	 by arranging, on behalf of the Employee, for the sale of some of the securities which the Employee is entitled
to receive in respect of the Options; and/or 

  

	 	(iv)	 by any other means specified in the applicable Agreement. 

 

	3.2	 The Company hereby reserves for itself and the Employer the right to withhold the transfer of any securities to
the Employee in respect of the Options until full payment of the Employer’s Liability is received. 

  

	3.3	 The Company agrees to procure the remittance by the Employer of the Employer’s Liability to HM
Revenue & Customs on behalf of the Employee within 14 days after the end of the UK tax month during which the Chargeable Event occurs (or within 17 days after the end of the UK tax month during which the Chargeable Event occurs, if payments
are made electronically). 

  

	4.	 DURATION OF ELECTION 

 

	4.1	 The Employee and the Company agree to be bound by the terms of this Election regardless of whether the Employee
is transferred abroad or is not employed by the Employer on the date on which the Employer’s Liability becomes due. 

  

	4.2	 Any reference to the Company and/or the Employer shall include that entity’s successors in title and
assigns as permitted in accordance with the terms of the Plan and relevant award agreement. This Election will continue in effect in respect of any awards which replace the Options in circumstances where section 483 of ITEPA applies.

  

	4.3	 This Election will continue in effect until the earliest of the following: 

(i) the Employee and the Company agree in writing that it should cease to have effect; 

 (ii) on the date the Company serves written notice on the Employee terminating its effect;

 (iii) on the date HM Revenue & Customs withdraws approval of this Election; or 

(iv) after due payment of the Employer’s Liability in respect of the entirety of the Options to which this Election relates or could
relate, such that the Election ceases to have effect in accordance with its terms. 
  

	4.4	 This Election will continue in force regardless of whether the Employee ceases to be an employee of the
Employer. 

 Acceptance by the Employee 

[The Employee acknowledges that, by signing this Election, the Employee agrees to be bound by the terms of this Election. 

 

			
	Name	 	  

		
	Signature	 	  

		
	Date	 	 ]

 Or 

[The Employee acknowledges that, by clicking on the [“ACCEPT”] box, the Employee agrees to be bound by the terms of this
Election.] 
 Acceptance by the Company  

The Company acknowledges that, by signing this Election or arranging for the scanned signature of an authorised representative to appear on
this Election, the Company agrees to be bound by the terms of this Election. 
  

			
		
	Signature for and on	 	
		
	behalf of the Company	 	
                 

			
		
	Position	 	          

		
	Date	 	          

 EXHIBIT C 

MEDALLIA, INC. 
 2019
EQUITY INCENTIVE PLAN 
 EXERCISE NOTICE 

Medallia, Inc. 
 575 Market Street, Suite 1850 

San Francisco, CA 94105 
 Attention: Stock Administration 

 

			
	Purchaser Name:	 	
	Grant Date of Stock Option (the “Option”):	 	
	Grant Number:	 	
	Exercise Date:	 	
	Number of Shares Exercised:	 	
	Per Share Exercise Price:	 	
	Total Exercise Price:	 	
	Exercise Price Payment Method:	 	
	Tax-Related Items Payment Method:	 	

 The information in the table above is incorporated in this Exercise Notice. 

1. Exercise of Option. Effective as the Exercise Date, I elect to purchase the Number of Shares Exercised (“Exercised
Shares”) under the Stock Option Agreement for the Option (the “Agreement”) for the Total Exercise Price. Capitalized terms used but not defined in this Exercise Notice have the meanings given to them in the 2019
Equity Incentive Plan (the “Plan”) and/or the Agreement. 
 2. Delivery of Payment. With this Exercise Notice, I
am delivering the Total Exercise Price and any required Tax-Related Items to be paid in connection with purchase of the Exercised Shares. I am paying my total purchase price by the Exercise Price Payment
Method and the Tax-Related Items by the Tax-Related Items Payment Method. 

3. Representations of Purchaser. I acknowledge that: 

(a) I have received, read, and understood the Plan and the Agreement and agree to be bound by their terms and conditions. 

(b) The exercise will not be completed until this Exercise Notice, Total Exercise Price, and all
Tax-Related Payments are received by the Company. 
 (c) I have no rights as a stockholder of the
Company (including the right to vote and receive dividends and distributions) on the Exercised Shares until the Exercised Shares have been issued and recorded on the records of the Company or its transfer agents or registrars. 

 (d) No adjustment will be made for a dividend or other right for which the record date is
before the date of issuance, except for adjustments under Section 12 of the Plan. 
 (e) There may be adverse tax consequences to
exercising the Option, and I am not relying on the Company for tax advice and have had an opportunity to obtain the advice of personal tax, legal, and financial advisors prior to exercising. 

(f) The modification and choice of law provisions of the Agreement also govern this Exercise Notice. 

4. Entire Agreement; Governing Law. The Plan and the Agreement are incorporated by reference. This Exercise Notice, the Plan, and the
Agreement are the entire agreement of the parties with respect to the Options and this exercise and supersede in their entirety all prior undertakings and agreements of the Company and Purchaser with respect to their subject matter. 

 

			
	Submitted by:
	
	PURCHASER
	
	  
 Signature

		
	Address:	 	      

		
		 	      

		
		 	      

 MEDALLIA, INC. 

2019 EQUITY INCENTIVE PLAN 

NOTICE OF RESTRICTED STOCK UNIT AWARD AND RESTRICTED STOCK UNIT AGREEMENT 

Capitalized terms that are not defined in this Notice of Restricted Stock Unit Award and Restricted Stock Unit Agreement (the “Notice of
Grant”), the Terms and Conditions of Restricted Stock Unit Award, including any country-specific appendix thereto (the “Agreement”) have the meanings given to them in the Medallia, Inc. 2019 Equity Incentive Plan (the
“Plan”). 
 The Participant has been granted this Restricted Stock Unit (“RSU”) award according to the terms below and
subject to the terms and conditions of the Plan and this Agreement, as follows: 
  

							
		 	Participant	 	  
	 	
				
		 	Participant I.D.	 	  
	 	
				
		 	Grant Number	 	  
	 	
				
		 	Grant Date	 	  
	 	
				
		 	Vesting Start Date	 	  
	 	
				
		 	Number of RSUs Granted	 	  
	 	

 Vesting Schedule: 
 Unless
the vesting is accelerated, these RSUs will vest on the following schedule: 
 [If the Participant continues to be a Service Provider through
each such date, 1/3 of these RSUs will vest on the first-year anniversary following the Vesting Start Date and 1/12th of the remaining RSUs will vest each quarter thereafter over the following eight calendar quarters on the same day of the month as
the Vesting Start Date. All vesting will be rounded in accordance with Section 3(f) of the Plan.] 
 In addition to the vesting terms set forth above
for this award, the vesting of these RSUs will be accelerated in accordance with any vesting acceleration provisions approved by the Administrator. If the Participant ceases to be a Service Provider for any or no reason before he or she fully vests
in these RSUs, the unvested RSUs will terminate according to the terms of Section 5 of this Agreement. 
 The Participant’s signature below
indicates that: 
  

	 	(i)	 He or she agrees that this Restricted Stock Unit award is granted under and governed by the terms and
conditions of the Plan and this Agreement, including their exhibits and appendices. 

  

	 	(ii)	 He or she understands that the Company is not providing any tax, legal, or financial advice and is not making
any recommendations regarding his or her participation in the Plan or his or her acquisition or sale of Shares. 

  
 -1- 

	 	(iii)	 He or she has reviewed the Plan and this Agreement, has had an opportunity to obtain the advice of personal
tax, legal, and financial advisors prior to signing this Agreement, and fully understands all provisions of the Plan and Agreement. He or she will consult with his or her own personal tax, legal, and financial advisors before taking any action
related to the Plan. 

  

	 	(iv)	 He or she has read and agrees to each provision of Section 10 of this Agreement. 

 

	 	(v)	 He or she will notify the Company of any change to the contact address below. 

 

					
		 	PARTICIPANT
		
		 	  

		 	Signature	 	
			
	          	 	Address:	 	
                 

			
		 		 	
                 

			
		 		 	
                 

  
 -2- 

 EXHIBIT A 

TERMS AND CONDITIONS OF RESTRICTED STOCK UNIT AWARD 

1. Grant. The Company grants the Participant an award of RSUs as described in the Notice of Grant. If there is a conflict between the
Plan, this Agreement, or any other agreement with the Participant governing these RSUs, those documents will take precedence and prevail in the following order: (a) the Plan, (b) the Agreement, and (c) any other agreement between the
Company and the Participant governing these RSUs. 
 2. Company’s Obligation to Pay. Each RSU is a right to receive
a Share on the date it vests. Until an RSU vests, the Participant has no right to payment of the Share. Before a vested RSU is paid, the RSU is an unsecured obligation of the Company, payable (if at all) only from the Company’s general assets.
A vested RSU will be paid to the Participant (or in the event of his or her death, to his or her estate) in whole Shares as soon as practicable after vesting (but no later than 60 days following the vesting date), subject to him or her satisfying
any obligations for Tax-Related Items (as defined in Section 7 of this Agreement) and any delay in payment required under Section 7 of this Agreement. The Participant cannot specify (directly or
indirectly) the taxable year of the payment of any vested RSU under this Agreement. 
 3. Vesting. These RSUs will vest only under the
Vesting Schedule in the Notice of Grant, Section 4 of this Agreement, or Section 13 of the Plan. RSUs scheduled to vest on a certain date or upon the occurrence of a certain condition will not vest unless the Participant continues to be a
Service Provider until the time such vesting is scheduled to occur. The Administrator may modify the Vesting Schedule according to its authority under the Plan if the Participant takes a leave of absence or has a reduction in hours worked. 

4. Administrator Discretion. The Administrator has the discretion to accelerate the vesting of any RSUs at any time, subject to the
terms of the Plan. In that case, these RSUs will be vested as of the date specified by the Administrator. 
 5. Forfeiture upon
Termination of Status as a Service Provider. These RSUs will immediately stop vesting and any of these RSUs that have not yet vested will be forfeited by the Participant upon the Termination of Status Date if Participant’s termination as a
Service Provider is for any reason other than the Participant’s death, in all cases, subject to Applicable Laws. The date of the Participant’s termination as a Service Provider is detailed in Section 3(c) of the Plan. 

6. Death of Participant. Any distribution or delivery to be made to the Participant under this Agreement will, if he or she is then
deceased, be made to the administrator or executor of his or her estate or, if the Administrator permits, his or her designated beneficiary. Any such transferee must furnish the Company with (a) written notice of his or her status as
transferee, and (b) evidence satisfactory to the Company to establish the validity of the transfer and compliance with any laws or regulations that apply to the transfer. 

7. Tax Obligations. 
 (a)
Tax Withholding. 
 (i) No Shares will be issued to the Participant until he or she makes satisfactory arrangements (as determined by
the Administrator) for the payment of income, employment, social insurance, payroll tax, fringe benefit tax, payment on account, or other tax-related items related to his or her participation in the Plan and
legally applicable to him or her that the Administrator determines must be withheld (“Tax-Related Items”), including those that result from the grant, vesting, or payment of these RSUs, the
subsequent sale of Shares acquired pursuant to such payment, or the receipt of any dividends. If the Participant is a non-U.S. employee, the method of payment of
Tax-Related Items may be restricted by the Appendix. If the Participant 

  
 -3- 

 
fails to make satisfactory arrangements for the payment of any Tax-Related Items under this Agreement when any of these RSUs otherwise are supposed to vest
or Tax-Related Items related to RSUs otherwise are due, he or she will permanently forfeit the applicable RSUs and any right to receive Shares under such RSUs, and such RSUs will be returned to the Company at
no cost to the Company. 
 (ii) In this regard, the Participant authorizes the Company and/or any member of the Company Group for whom he or
she is performing services (each, an “Employer”) to satisfy their withholding obligations with regard to all Tax-Related Items, if any, by any of the following means or by a combination of
such means: 
 (1) by withholding from proceeds of a sale of Shares acquired upon payment of these RSUs arranged by the Company (on the
Participant’s behalf pursuant to this authorization without further consent); 
 (2) by reducing the number of Shares otherwise
deliverable to the Participant, and this will be the method by which such tax withholding obligations are satisfied until the Company determines otherwise, subject to Applicable Laws; or 

(3) by withholding from any compensation otherwise payable to the Participant by the Company or his or her Employer. 

(iii) Depending on the withholding method employed, the Company may withhold or account for
Tax-Related Items by considering applicable minimum statutory withholding rates or other applicable withholding rates, including maximum applicable rates, in which case the Participant will receive a refund of
any over-withheld amount in cash and will have no entitlement to the Share equivalent. If the obligation for Tax-Related Items is satisfied by withholding in Shares, for tax purposes, the Participant is deemed
to have been issued the full number of Shares subject to the vested portion of the RSUs, notwithstanding that a number of the Shares are held back solely for the purpose of paying the Tax-Related Items. 

(iv) Further, if the Participant is subject to taxation in more than one jurisdiction between the Grant Date and the date of any relevant
taxable or tax withholding event, the Company, the Employer or former Employer(s) may withhold or account for tax in more than one jurisdiction. 

(v) Regardless of any action of the Company or the Employer(s), the Participant acknowledges that the ultimate liability for all Tax-Related Items is and remains his or her responsibility and may exceed the amount actually withheld by the Company or the Employer(s). The Participant further acknowledges that the Company and the
Employer(s) (1) make no representations or undertakings regarding the treatment of any Tax-Related Items in connection with any aspect of these RSUs and (2) do not commit to and are under no
obligation to structure the terms of the grant or any aspect of these RSUs to reduce or eliminate his or her liability for Tax-Related Items or achieve any particular tax result. 

(b) Code Section 409A. This Section 7(b) does not apply if the Participant is not a U.S. taxpayer. 

(i) If the vesting of any RSUs is accelerated in connection with a termination of the Participant’s status as a Service Provider that is
a “separation from service” within the meaning of Code Section 409A and (x) the Participant is a “specified employee” within the meaning of Code Section 409A at that time and (y) the payment of such
accelerated RSUs would result in the imposition of additional tax under Code Section 409A if paid to the Participant within the 6-month period following such termination, then the accelerated RSUs will
not be paid until the first day after the 6-month period ends. 

  
 -4- 

 (ii) If the Participant’s status as a Service Provider terminates due to death or the
Participant dies after he or she stops being a Service Provider, the delay under Section 7(b)(i) of this Agreement will not apply, and these RSUs will be paid in Shares to the Participant’s estate as soon as practicable. 

(iii) All payments and benefits under this Agreement are intended to be exempt from Code Section 409A or comply with any requirements
necessary to avoid the imposition of additional tax under Code Section 409A(a)(1)(B) so that none of these RSUs or Shares issuable upon the vesting of RSUs will be subject to the additional tax imposed under Code Section 409A, and any
ambiguities will be interpreted according to that intent. 
 (iv) Each payment under this Agreement is a separate payment under Treasury
Regulations Section 1.409A-2(b)(2). 
 8. Forfeiture or Clawback. These RSUs (including
any proceeds, gains or other economic benefit received by the Participant from any subsequent sale of Shares issued upon payment of the RSUs) will be subject to any compensation recovery or clawback policy implemented by the Company before the date
of this Agreement and any policy referred to in Section 15(b) of the Plan. This includes any clawback policy adopted to comply with the requirements of Applicable Laws. 

9. Rights as Stockholder. The Participant’s rights as a stockholder of the Company (including the right to vote and to receive
dividends and distributions) will not begin until Shares have been issued and recorded on the records of the Company or its transfer agents or registrars. 

10. Acknowledgements and Agreements. The Participant’s signature on the Notice of Grant accepting these RSUs indicates that: 

(a) HE OR SHE ACKNOWLEDGES AND AGREES THAT THE RSUS SHALL ONLY VEST BY THE PARTICIPANT CONTINUING AS A SERVICE PROVIDER THROUGH EACH APPLICABLE
VESTING DATE AND THAT BEING HIRED OR BEING GRANTED THESE RSUS DOES NOT GUARANTEE VESTING. 
 (b) HE OR SHE FURTHER ACKNOWLEDGES AND AGREES
THAT THESE RSUS AND THIS AGREEMENT DO NOT CREATE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL AND DOES NOT INTERFERE IN ANY WAY WITH HIS OR HER RIGHT OR THE RIGHT OF
THE EMPLOYER(S) TO TERMINATE HIS OR HER RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH OR WITHOUT CAUSE, SUBJECT TO APPLICABLE LAWS. 

(c) The Participant agrees that this Agreement and its incorporated documents reflect all agreements on its subject matters and that he or she
is not accepting this Agreement based on any promises, representations, or inducements other than those reflected in the Agreement. 
 (d)
The Participant agrees that the Company’s delivery of any documents related to the Plan or these RSUs (including the Plan, the Agreement, the Plan’s prospectus, and any reports of the Company provided generally to the Company’s
stockholders) to him or her may be made by electronic delivery, which may include the delivery of a link to a Company intranet or to the Internet site of a third party involved in administering the Plan, the delivery of the document via e-mail, or any other means of electronic delivery specified by the Company. If the attempted electronic delivery of such documents fails, the Participant will be provided with a paper copy of the documents. The
Participant acknowledges that he or she may receive from the Company a paper copy of any documents that were delivered electronically at no cost to him or her by contacting the Company by telephone or in writing. The Participant may revoke his or
her consent to the electronic delivery 

  
 -5- 

 
of documents or may change the electronic mail address to which such documents are to be delivered (if the Participant has provided an electronic mail address) at any time by notifying the
Company of such revoked consent or revised e-mail address by telephone, postal service or electronic mail. Finally, the Participant understands that he or she is not required to consent to electronic delivery
of documents. 
 (e) The Participant may deliver any documents related to the Plan or these RSUs to the Company by e-mail or any other means of electronic delivery approved by the Administrator, but he or she must provide the Company or any designated third party administrator with a paper copy of any documents if his or her
attempted electronic delivery of such documents fails. 
 (f) The Participant accepts that all good faith decisions or interpretations of the
Administrator regarding the Plan and Awards under the Plan are binding, conclusive, and final. No member of the Administrator will be personally liable for any such decisions or interpretations. 

(g) The Participant agrees that the Plan is established voluntarily by the Company, is discretionary in nature, and may be amended, suspended,
or terminated by the Company at any time, to the extent permitted by the Plan. 
 (h) The Participant agrees that the grant of these RSUs is
voluntary and occasional and does not create any contractual or other right to receive future grants of RSUs or benefits in lieu of RSUs, even if RSUs have been granted in the past. 

(i) The Participant agrees that any decisions regarding future Awards will be in the Company’s sole discretion. 

(j) The Participant agrees that he or she is voluntarily participating in the Plan. 

(k) The Participant agrees that these RSUs and any Shares acquired under the Plan are not intended to replace any pension rights or
compensation. 
 (l) the Participant agrees that unless otherwise agreed with the Company, the RSU and the Shares subject to the RSUs, and
the income from and value of the same, are not granted in consideration for, or in connection with, the service the Participant may provide as a director of any parent or Subsidiary. 

(m) The Participant agrees that these RSUs, any Shares acquired under the Plan, and their income and value are not part of normal or expected
compensation for any purpose, including, without limitation, for calculating any severance, resignation, termination, redundancy, dismissal, end-of-service payments,
bonuses, holiday pay, long-service awards, pension or retirement or welfare benefits, or similar payments. 
 (n) The Participant agrees that
the future value of the Shares underlying these RSUs is unknown, indeterminable, and cannot be predicted with certainty. 
 (o) The
Participant agrees that, for purposes of these RSUs, his or her engagement as a Service Provider is terminated as of the Termination of Status Date (regardless of the reason for such termination and whether or not the termination is later found to
be invalid or in breach of employment laws in the jurisdiction where he or she is a Service Provider or the terms of his or her service agreement, if any), unless otherwise expressly provided in this Agreement or determined by the Administrator.

 (p) The Participant agrees that any right to vest in these RSUs will not be extended by any notice period (e.g., the period that he or she
is a Service Provider would include any contractual notice period or any period of “garden leave” or similar period mandated under employment laws (including common law, if applicable) in the jurisdiction where he or she is a Service
Provider or by his or her service agreement or employment agreement, if any), unless otherwise expressly provided in this Agreement or determined by the Administrator or required by Applicable Law. 

  
 -6- 

 (q) The Participant agrees that the Administrator has the exclusive discretion to determine
when he or she is no longer actively providing services for purposes of these RSUs (including whether he or she is still considered to be providing services while on a leave of absence). 

(r) The Participant agrees that no member of the Company Group is liable for any foreign exchange rate fluctuation between the
Participant’s local currency and the United States Dollar that may affect the value of these RSUs or of any amounts due to him or her from the payment of these RSUs or the subsequent sale of any Shares acquired upon such payment. 

(s) The Participant has read and agrees to the Data Privacy Provisions of Section 11 of this Agreement. 

(t) The Participant agrees that he or she has no claim or entitlement to compensation or damages from any forfeiture of these RSUs resulting
from the termination of his or her status as a Service Provider (for any reason whatsoever, whether or not later found to be invalid or in breach of employment laws in the jurisdiction where he or she is a Service Provider or the terms of his or her
service agreement, if any), and in consideration of the grant of these RSUs to which he or she is otherwise not entitled, he or she irrevocably agrees never to institute any claim against the Company or any member of the Company Group, waives
his or her ability (if any) to bring any such claim, and releases the Company and all members of the Company Group from any such claim. If any such claim is nevertheless allowed by a court of competent jurisdiction, then the Participant’s
participation in the Plan constitutes his or her irrevocable agreement to not pursue such claim and to execute any and all documents necessary to request dismissal or withdrawal of such claim. 

11. Data Privacy. 
 (a)
Data Collection and Usage. The Company and the Employer may collect, process and use certain personal information about the Participant, and persons closely associated with the Participant, including, but not limited to, the
Participant’s name, home address and telephone number, email address, date of birth, social insurance number, passport or other identification number (e.g., resident registration number), salary, nationality, job title, any Shares or
directorships held in the Company, details of all RSUs or any other entitlement to Shares awarded, canceled, exercised, vested, unvested or outstanding in the Participant’s favor (“Data”), for the purposes of
implementing, administering and managing the Plan. The legal basis, where required, for the processing of Data is the Participant’s consent. Where required under applicable privacy laws, Data may also be disclosed to certain securities or other
regulatory authorities where the Company’s securities are listed or traded or regulatory filings are made and the legal basis, where required, for such disclosure are the applicable laws. 

(b) Stock Plan Administration Service Providers. The Company may transfer Data to an independent third-party broker, stock
administrator and/or service provider to assist the Company with the implementation, administration and management of the Plan. The Participant may be asked to agree on separate terms and data processing practices with any such service providers,
with such agreement being a condition to the ability to participate in the Plan. 
 (c) International Data Transfers. The
Company and its service providers are based in the United States. The Participant’s country or jurisdiction may have different data privacy laws and protections than the United States. The Company’s legal basis, where required, for the
transfer of Data is the Participant’s consent. 

  
 -7- 

 (d) Data Retention. The Company will hold and use the Data only as long as is
necessary to implement, administer and manage the Participant’s participation in the Plan, or as required to comply with legal or regulatory obligations, including under tax and security laws. 

(e) Data Subject Rights. The Participant understands that data subject rights regarding the processing of Data vary depending on
applicable law and that, depending on where the Participant is based and subject to the conditions set out in such applicable law, the Participant may have, without limitation, the right to (i) inquire whether and what kind of Data the Company
holds about the Participant and how it is processed, and to access or request copies of such Data, (ii) request the correction or supplementation of Data about the Participant that is inaccurate, incomplete or out-of-date in light of the purposes underlying the processing, (iii) obtain the erasure of Data no longer necessary for the purposes underlying the processing, (iv) request the Company to restrict
the processing of the Data in certain situations where the Participant feels its processing is inappropriate, (v) object, in certain circumstances, to the processing of Data for legitimate interests, and to (vi) request portability of the
Participant’s Data that the Participant has actively or passively provided to the Company or the Employer (which does not include data derived or inferred from the collected data), where the processing of such Data is based on consent or the
Participant’s employment and is carried out by automated means. In case of concerns, the Participant understands that the Participant may also have the right to lodge a complaint with the competent local data protection authority. Further, to
receive clarification of, or to exercise any of, the Participant’s rights, the Participant understands that the Participant should contact the Participant’s local human resources representative. 

(f) Voluntariness and Consequences of Consent Denial or Withdrawal. Participation in the Plan is voluntary and the Participant is
providing the consents herein on a purely voluntary basis. If the Participant does not consent, or if the Participant later seeks to revoke the Participant’s consent, the Participant’s salary from or employment and career with the Employer
will not be affected; the only consequence of refusing or withdrawing the Participant’s consent is that the Company would not be able to grant the RSUs or other awards to the Participant or administer or maintain such awards. 

(g) Declaration of Consent. By accepting the RSUs and indicating consent via the Company’s acceptance procedure, the Participant
is declaring that the Participant agrees with the data processing practices described herein and consents to the collection, processing and use of Data by the Company and the transfer of Data to the recipients mentioned above, including recipients
located in countries which do not adduce an adequate level of protection from a European (or other non-U.S.) data protection law perspective, for the purposes described above. 

12. Language. The Participant acknowledges that the Participant is sufficiently proficient in English, or has consulted with an advisor
who is sufficiently proficient in English, so as to allow the Participant to understand the terms and conditions of this Agreement. Furthermore, if the Participant has received this Agreement or any other document related to the Plan translated into
a language other than English and if the meaning of the translated version is different than the English version, the English version will control. 

13. Foreign Asset / Account Reporting Requirements. The Participant acknowledges that there may be certain foreign asset and/or account
reporting requirements which may affect the Participant’s ability to hold or acquire Shares under the Plan or cash received from participating in the Plan (including from any dividends paid on Shares) in a brokerage or bank account outside the
Participant’s country. The Participant may be required to report such accounts, assets or transactions to the tax or other authorities in the Participant’s country. The Participant may also be required to repatriate the sale proceeds or
other funds received as a result of participating in the Plan to the Participant’s country though a designated bank or broker within a certain time after receipt. The Participant’s acknowledge that it is the Participant’s
responsibility to be compliant with such regulations and the Participant should speak to the Participant’s personal advisor on this matter. 

  
 -8- 

 14. Insert Trading / Market Abuse Laws. Depending on the Participant’s country,
or broker’s country, or the country in which the Company’s Shares are then listed, the Participant may be subject to insider trading and/or market abuse laws in applicable jurisdictions, which may affect the Participant’s ability to
directly or indirectly, accept, acquire, sell or attempt to sell or otherwise dispose of Shares, or rights to Shares (e.g., RSUs), or rights linked to the value of Shares during such times as the Participant is considered to have “inside
information” regarding the Company (as defined by the laws or regulations in applicable jurisdictions or the Participant’s country). Local insider trading laws and regulations may prohibit the cancellation or amendment of orders the
Participant places before possessing inside information. Furthermore, the Participant understands that the Participant may be prohibited from (i) disclosing the inside information to any third party, including fellow employees (other than on a
“need to know” basis) and (ii) “tipping” third parties or causing them to otherwise buy or sell securities. Any restrictions under these laws or regulations are separate from and in addition to any restrictions that may be
imposed under any applicable Company insider trading policy. The Participant is responsible for ensuring compliance with any applicable restrictions and should consult with the Participant’s personal legal advisor on this matter. 

15. Miscellaneous. 
 (a)
Address for Notices. Any notice to be given to the Company under the terms of this Agreement must be addressed to the Company at Medallia, Inc., 575 Market Street, Suite 1850, San Francisco, California, 94105 until the Company designates
another address in writing. 
 (b) Non-Transferability of RSUs. These RSUs may not be
transferred other than by will or the laws of descent or distribution. 
 (c) Binding Agreement. If any RSUs are transferred, this
Agreement will be binding upon and inure to the benefit of the heirs, legatees, legal representatives, successors, and assigns of the parties to this Agreement. 

(d) Additional Conditions to Issuance of Stock. If the Company determines that the listing, registration, qualification, or rule
compliance of the Common Stock on any securities exchange or under any state, federal, or foreign law or the tax code and related regulations or the consent or approval of any governmental regulatory authority is necessary or desirable as a
condition to the issuance of Shares to the Participant (or his or her estate), the Company will try to meet the requirements of any such state, federal, or foreign law or securities exchange and to obtain any such consent or approval of any such
governmental authority or securities exchange, but the Shares will not be issued until such conditions have been met in a manner acceptable to the Company. 

(e) Captions. Captions provided in this Agreement are for convenience only and are not to serve as a basis for interpretation or
construction of this Agreement. 
 (f) Agreement Severable. If any provision of this Agreement is held invalid or unenforceable, that
provision will be severed from the remaining provisions of this Agreement and the invalidity or unenforceability will have no effect on the remainder of the Agreement. 

(g) Non-U.S. Appendix. These RSUs are subject to any special terms and conditions set
forth in any appendix to this Agreement for the Participant’s country (the “Appendix”). If the Participant relocates to a country included in the Appendix, the special terms and conditions for that country will apply to him or
her to the extent the Company determines that applying such terms and conditions is necessary or advisable for legal or administrative reasons. 

  
 -9- 

 (h) Choice of Law; Choice of Forum. The Plan, this Agreement, these RSUs, and all
determinations made and actions taken under the Plan, to the extent not otherwise governed by the laws of the United States, will be governed by the laws of the State of Delaware without giving effect to principles of conflicts of law. For purposes
of litigating any dispute that arises under the Plan, the Participant’s acceptance of these RSUs is his or her consent to the jurisdiction of the State of Delaware and his or her agreement that any such litigation will be conducted in the
Delaware Court of Chancery or the federal courts for the United States for the District of Delaware and no other courts, regardless of where he or she is performing services. 

(i) Modifications to the Agreement. The Plan and this Agreement constitute the entire understanding of the parties on the subjects
covered. The Participant expressly warrants that he or she is not accepting this Agreement in reliance on any promises, representations, or inducements other than those contained herein. Modifications to this Agreement or the Plan can be made only
in an express written contract executed by a duly authorized officer of the Company. The Company reserves the right to revise the Agreement as it deems necessary or advisable, in its sole discretion and without the consent of the Participant, to
comply with Code Section 409A, to otherwise avoid imposition of any additional tax or income recognition under Code Section 409A in connection with these RSUs, or to comply with other Applicable Laws. 

(j) Waiver. The Participant acknowledges that a waiver by the Company of a breach of any provision of this Agreement will not operate or
be construed as a waiver of any other provision of this Agreement or of any subsequent breach of this Agreement by him or her. 

  
 -10- 

 EXHIBIT B 

APPENDIX TO RESTRICTED STOCK UNIT AGREEMENT 

Terms and Conditions 
 This Appendix to Restricted
Stock Unit Agreement (the “Appendix”) includes additional terms and conditions that govern these RSUs granted to the Participant under the Plan if he or she resides in one of the countries listed below on the Grant Date or he or she
moves to one of the listed countries. 
 Notifications 

This Appendix may also include information regarding exchange controls and certain other issues of which the Participant should be aware with respect to
participation in the Plan. The information is based on the securities, exchange control, and other Applicable Laws in effect in the respective countries as of May 2019. Such Applicable Laws are often complex and change frequently. As a result, the
Company strongly recommends that the Participant not rely on the information in this Appendix as the only source of information relating to the consequences of participation in the Plan because the information may be out of date at the time the
Participant sells Shares acquired under the Plan. 
 In addition, the information contained in this Appendix is general in nature and may not apply to the
Participant’s particular situation, and the Company is not in a position to assure him or her of a particular result. The Participant is advised to seek appropriate professional advice as to how the Applicable Laws in his or her country may
apply to his or her situation. 
 Finally, if the Participant is a citizen or resident of a country other than the one in which he or she is currently
working, transfers employment after these RSUs are granted, or is considered a resident of another country for local law purposes, the information in this Appendix may not apply to him or her, and the Administrator will determine to what extent the
terms and conditions in this Appendix apply. 
 ARGENTINA 

TERMS AND CONDITIONS 

Labor Law Acknowledgement. The following provision supplements Section 10 of the Agreement. 

In accepting the RSUs, the Participant acknowledges and agrees that the grant of RSUs is made by the Company (not the Employer) in its sole discretion and that
the value of the RSUs or any Shares acquired under the Plan shall not constitute salary or wages for any purpose under Argentine labor law, including, but not limited to, the calculation of (i) any labor benefits including, without limitation,
vacation pay, thirteenth salary, compensation in lieu of notice, annual bonus, disability, and leave of absence payments, etc., or (ii) any termination or severance indemnities or similar payments. 

NOTIFICATIONS 
 Securities Law
Notification. Neither the RSUs nor the Shares subject to the RSUs are publicly offered or listed on any stock exchange in Argentina. The offer is private and not subject to the supervision of any Argentine governmental authority. 

 Exchange Control Notification. Following the sale of Shares, the Argentine bank handling the
transaction may request certain documentation in connection with the request to transfer proceeds into Argentina (e.g., evidence of the sale, etc.). The Participant is solely responsible for complying with the exchange control rules that may
apply in connection with the Participant’s participation in the Plan. Prior to transferring proceeds into Argentina, the Participant is strongly advised to consult the Participant’s local bank and/or personal legal advisor to confirm the
applicable requirements. The Participant should note that the interpretations of the applicable Argentine Central Bank regulations may vary by bank and that exchange control rules and regulations are subject to change without notice. 

Foreign Asset/Account Tax Reporting Notification. The Participant must report any Shares acquired under the Plan and held by the Participant on
December 31 of each year on the Participant’s annual tax return for that year. 
 AUSTRALIA 

NOTIFICATIONS 
 Tax Notification.
The Plan is a plan to which Subdivision 83A-C of the Income Tax Assessment Act 1997 (Cth) applies (the “Act”) (subject to the conditions in the Act). 

Securities Law Notification. If the Participant acquires Shares under the Plan and offers such shares for sale to a person or entity resident in
Australia, the offer may be subject to disclosure requirements under Australian law. The Participant is advised to obtain legal advice regarding the Participant’s disclosure obligations prior to making any such offer. 

AUSTRIA 

NOTIFICATIONS 
 Exchange Control
Notification. If the Participant holds Shares obtained through the Plan outside of Austria, the Participant may be required to submit reports to the Austrian National Bank as follows: (i) on a quarterly basis if the value of the
Shares as of any given quarter meets or exceeds €30,000,000; and (ii) on an annual basis if the value of the Shares as of December 31 meets or exceeds €5,000,000. The quarterly reporting date is as of the last day of the
respective quarter; the deadline for filing the quarterly report is the 15th day of the month following the end of the respective quarter. The deadline for filing the annual report is January 31 of the following year. 

In addition, when Shares are sold or a dividend is received, the Participant may be required to comply with certain exchange control obligations if the cash
amounts are held outside Austria. If the transaction volume of all the Participant’s accounts abroad meets or exceeds €10,000,000, the movements and balances of all accounts must be reported monthly, as of the last day of the month, on or
before the 15th day of the following month on the prescribed form (Meldungen SI-Forderungen und/oder SI Verpflichtungen). 

BRAZIL 

TERMS AND CONDITIONS 

Compliance with Law. By accepting the RSUs, the Participant agrees to comply with all applicable Brazilian laws and pay any and all applicable Tax-Related Items associated with the vesting of the RSUs and the issuance and/or sale of Shares acquired under the Plan or the receipt of dividends. 

Labor Law Acknowledgment. By accepting the RSUs, the Participant understands, acknowledges and agrees that, for all legal purposes (i) the
Participant is making an investment decision, (ii) the Shares will be issued to the Participant only if the vesting conditions are met, and (iii) the value of the underlying Shares is not fixed and may increase or decrease in value without
compensation to the Participant. 

 NOTIFICATIONS 

Foreign Asset / Account Reporting Notification. If the Participant is a resident of, or domiciled in Brazil, the Participant will be required to
submit an annual declaration of assets and rights held outside of Brazil to the Central Bank of Brazil if the aggregate value of such assets and rights is equal to or greater than US$100,000. The assets and rights that must be reported include
Shares acquired under the Plan. 
 CANADA 

TERMS AND CONDITIONS 

Vesting. The following provision modifies the Vesting Schedule section of the Notice of Grant and Section 3 of the Agreement: 

Subject to the limitations contained herein, the Participant’s RSUs will vest as provided in the Participant’s Grant Notice. Vesting will cease upon
the Participant’s termination as a Service Provider. Notwithstanding anything in the Plan or Agreement to the contrary, for purposes of the RSUs, the Participant’s status as a Service Provider shall be considered terminated (regardless of
the reason for such termination and whether or not later found to be invalid or in breach of employment laws in the jurisdiction where the Participant is employed or rendering services or the terms of the Participant’s employment or service
agreement, if any) as of the date that is the earliest of (i) the date of the Participant’s termination as a Service Provider, (ii) the date on which the Participant receives a notice of the Participant’s termination as a Service
Provider, and (iii) the date on which the Participant is no longer actively providing services to the Company or the Employer (the “Termination Date”), and shall not include or be extended by any period following such day
during which the Participant is in receipt of or eligible to receive any notice of termination, pay in lieu of notice of termination, severance pay or any other payments or damages, whether arising under statute, contract or at common law. The Board
shall have exclusive discretion to determine when the Participant is no longer actively providing services for purposes of the Participant’s RSUs (including whether the Participant may still be considered to be providing services while on a
leave of absence). 
 The following terms and conditions apply to employees resident in Quebec: 

Language. The parties acknowledge that it is their express wish that the Agreement, as well as all documents, notices and legal proceedings entered
into, given or instituted pursuant hereto or relating directly or indirectly hereto, be drawn up in English. 
 Les parties reconnaissent avoir
expressement souhaité que la convention [“Agreement”], ainsi que tous les documents, avis et procédures judiciaries, éxecutés, donnés ou intentés en vertu de, ou lié, directement ou
indirectement à la présente convention, soient rédigés en langue anglaise. 
 Data Privacy. The following provision
supplements Section 11 of the Agreement. 
 The Participant hereby authorizes the Company and the Company’s representatives to discuss with and
obtain all relevant information from all personnel, professional or not, involved in the administration and operation of the Plan. The Participant further authorizes the Company and any member of the Company Group and the Board to disclose and
discuss the Plan with their advisors and to record all relevant information and keep such information in the Participant’s employee file. 

NOTIFICATIONS 
 Securities Law
Notification. The sale or other disposal of the Shares acquired at vesting of the RSUs may not take place within Canada. The Participant should consult the Participant’s personal legal advisor prior to selling Shares. 

 Foreign Asset / Account Tax Reporting Notification. Canadian residents are required to report to the
tax authorities any foreign property held outside of Canada (including RSUs and Shares acquired under the Plan) annually on form T1135 (Foreign Income Verification Statement) if the total value of the foreign property exceeds C$100,000 at any time
during the year. Thus, if the C$100,000 cost threshold is exceeded by other foreign property held by the Participant, the RSUs must be reported. The Participant should consult the Participant’s personal legal advisor to ensure compliance with
applicable reporting obligations. 
 FRANCE 

TERMS AND CONDITIONS 

English Language Consent. By accepting the RSUs, the Participant confirms having read and understood the documents relating to the grant of
the RSUs (the Plan, the Agreement and this Appendix) which were provided to the Participant in the English language, and the Participant accepts the terms of these documents accordingly.

Consentement relatif à l’utilisation de la langue anglaise. Le Participant confirme avoir lu et compris les documents relatifs à
l’attribution des RSUs (le Plan, la Convention et la présente Annexe) qui lui ont été communiqués en langue anglaise, et le Participant en accepte les termes et conditions en connaissance de cause. 

NOTIFICATIONS 
 Non-Tax-Qualified Award. The RSUs are not eligible for the specific tax and social regime provided by sections L. 225-197-1 to L. 225-197-6 of the French Commercial Code and the relevant sections of the French Tax Code or French Social
Security Code. 
 GERMANY 

NOTIFICATIONS 
 Exchange Control
Notification. Cross-border payments in excess of €12,500 must be reported monthly to the German Federal Bank (Bundesbank). In case of payments in connection with the sale of Shares acquired under the Plan or the receipt of any
cash dividends, the report must be filed electronically by the fifth day of the month following the month in which the payment was received. The form of report (“Allgemeine Meldeportal Statistik”) can be accessed via the
Bundesbank’s website (www.bundesbank.de) and is available in both German and English. The Participant is responsible for satisfying the reporting obligation. 

Foreign Asset / Account Reporting Notification. If the Participant acquires Shares under the Plan leads to a so-called qualified participation at any
point during the calendar year, the Participant will need to report the acquisition when the Participant files the Participant’s tax return for the relevant year. A qualified participation is attained if (i) the value of the Shares
acquired exceeds €150,000 or (ii) in the unlikely event the Participant holds Shares exceeding 10% of the Company’s total common stock. 

HONG KONG 

TERMS AND CONDITIONS 

Sale of Shares. As a condition of the vesting of the Participant’s RSUs, the Participant agrees that, in the event that any portion of the
Participant’s RSUs becomes vested prior to the six-month anniversary of the Grant Date, the Participant will not sell any Shares acquired upon vesting of the Participant’s RSUs prior to the six-month anniversary of the Grant Date. 

 NOTIFICATIONS 

Securities Law Notification. WARNING: The contents of this document have not been reviewed by any regulatory authority in Hong Kong. The
Participant should exercise caution in relation to the offer. If the Participant is in doubt about any of the contents of the Agreement, or the Plan, the Participant should obtain independent professional advice. Neither the RSUs nor the Shares
acquired upon vesting of the RSUs constitute a public offering of securities under Hong Kong law and are available only to employees of the Company and any member of the Company Group. The Agreement, the Plan and other incidental materials
(i) have not been prepared in accordance with and are not intended to constitute a “prospectus” for a public offering of securities under applicable securities legislation in Hong Kong and (ii) are
intended only for the personal use of each eligible employee of the Company and any member of the Company Group and may not be distributed to any other person. 

IRELAND 
 There are
no country-specific provisions. 
 ISRAEL 

TERMS AND CONDITIONS 

102 Sub-Plan The RSUs are also subject to the sub-plan for Israeli
Participants (the “Israeli Sub-Plan”), which is considered part of the Plan. The terms used herein shall have the meaning ascribed to them in the Plan or Israeli
Sub-Plan. In the event of any conflict, whether explicit or implied, between the provision of the Agreement and the Israeli Sub-Plan, the provisions set out in the
Israeli Sub-Plan shall prevail. By accepting this grant, the Participant acknowledges that a copy of the Israeli Sub-Plan has been provided to the Participant. 

Additional Covenants and Undertakings. In addition to any covenants and undertaking set out in the Agreement, the Participant also (i) declares
that the Participant is familiar with Section 102 and the regulations and rules promulgated thereunder, including without limitations the provisions of the tax route applicable to the RSUs, and agrees to comply with such provisions, as amended
from time to time, provided that if such terms are not met, Section 102 may not apply, and (ii) agrees to the terms and conditions of the trust deed and Trust Agreement signed between the Trustee and the Company and/or the applicable
member of the Company Group, which is available for the Participant’s review, during normal working hours, at the Company’s or applicable member of the Company Group’s offices, (iii) acknowledges that releasing the RSUs and
underlying Shares from the control of the Trustee prior to the termination of the Holding Period constitutes a violation of the terms of Section 102 and agree to bear the relevant sanctions, (iv) authorizes the Company and/or the
applicable member of the Company Group to provide the Trustee with any information required for the purpose of administering the Plan including executing its obligations under the Tax Ordinance, the trust deed and the Trust Agreement, including
without limitation information about the Participant’s RSUs, underlying Shares, income tax rates, salary bank account, contact details and identification number, (v) declares that the Participant is a resident of the State of Israel for
tax purposes on the grant date and agree to notify the Company upon any change in the residence address indicated herein and acknowledge that if the Participant’s engagement with the Company or member of the Company Group is terminated and the
Participant is no longer employed by the Company or any member of the Company Group, the RSUs and underlying Shares shall remain subject to Section 102, the Trust Agreement, the Plan, the Israeli
Sub-Planand the Agreement; (vi) warrants and undertakes that at the time of grant of the RSUs herein, or as a consequence of the grant, the Participant is not and will not become a holder of a
“controlling interest” in the Company, as such term is defined in Section 32(9) of the Tax Ordinance, (vii) the grant of the RSUs is conditioned upon the Participant signing all documents requested by the Company or the Trustee.

 Capital Gain Awards. The RSUs are intended to qualify as Capital Gain Awards under Section of the Israeli Tax Ordinance [New Version] – 1961
(the “Ordinance” and the “Capital Gains Route”), subject to the Participant consenting to the requirements of such tax route by accepting the terms of the Agreement and the grant of the RSUs, and subject further to
the compliance with all the terms and conditions of such tax route. In respect of Capital Gains Awards, tax is only due upon sale of the underlying Shares or upon release of the underlying Shares from the holding or control of the Trustee. 

 

 Trustee Arrangement. The RSUs, the underlying Shares issued upon vesting and/or any additional
rights, including without limitation any right to receive any dividends or any Shares received as a result of an adjustment made under the Plan that may be granted in connection with the RSUs (the “Additional Rights”), shall be
issued to or controlled by the Trustee for the Participant’s benefit under the provisions of Section 102 and will be controlled by the Trustee for at least the period stated in Section 102 of the Tax Ordinance and the Income Tax Rules
(Tax Benefits in Share Issuance to Employees) 5763-2003 (the “Rules”). In the event the RSUs does not meet the requirements of Section 102 of the Tax Ordinance, such RSUs and the underlying Shares shall not qualify for the
favorable tax treatment under Section 102 of the Tax Ordinance. The Company makes no representations or guarantees that the RSUs will qualify for favorable tax treatment and will not be liable or responsible if favorable tax treatment is not
available under Section 102 of the Tax Ordinance. Any fees associated with any vesting, sale, transfer or any act in relation to the RSUs shall be borne by the Participant and the Trustee and/or the Company and/or any member of the Company
Group shall be entitled to withhold or deduct such fees from payments otherwise due to the Participant from the Company or a member of the Company Group or the Trustee. 

Should any provision in the Agreement disqualify the RSUs or the underlying Shares from the beneficial tax treatment pursuant to the provisions of
Section 102(b)(2), such provision shall be considered invalid either permanently or until the ITA provides approval of compliance with Section 102. 

Restrictions on Sale. In accordance with the requirements of Section 102 of the Ordinance and the Capital Gains Route, the Participant shall not
sell or transfer the underlying Shares or Additional Rights from the Trustee until the end of the required period of time required under Section 102 or any shorter period of time as determined by the ITA (the “Holding Period”).
Notwithstanding the above, if any such sale or transfer occurs before the end of the required Holding Period, the sanctions under Section 102 shall apply to and shall be borne by the Participant. 

Tax Treatment. The RSUs are intended to be taxed in accordance with the Capital Gains Route of Section 102(b)(2) and 102(b)(3) of the Ordinance,
subject to full and complete compliance with the terms of Section 102. Participants with dual residency for tax purposes may be subject to taxation in several jurisdictions. 

Any and all taxes imposed in respect of the RSUs and/or underlying Shares, including, but not limited to, the grant of the RSUs, and/or the vesting, transfer,
waiver, or expiration of RSUs and/or underlying Shares, and/or the sale of underlying Shares, shall be borne solely by the Participant, and in the event of death, by the Participant’s heirs. The Company, any member of the Company Group, the
Trustee or anyone on their behalf shall not be required to bear the aforementioned tax, directly or indirectly, nor shall they be required to gross up such tax in the Participant’s salary or remuneration. The applicable tax shall be withheld
from the proceeds of sale of underlying Shares or shall be paid to the Company or a member of the Company Group or the Trustee by the Participant. Notwithstanding the foregoing, the Company or a member of the Company Group or the Trustee shall be
entitled to withhold tax as it deems necessary to comply with applicable law and to deduct any tax from payments otherwise due to the Participant from the Company or a member of the Company Group or the Trustee. The ramifications of any future
modification of applicable law regarding the taxation of the RSUs granted to the Participant shall apply to the Participant accordingly and the Participant shall bear the full cost thereof, unless such modified laws expressly provide otherwise. 

The issuance of the underlying Shares upon the vesting of the RSUs or in respect thereto, shall be subject to the full payments of any tax (if applicable).

 Securities Law Notification. If required under applicable law, the Company shall use reasonable efforts to receive a securities exemption from the
Israeli Securities Authority to avoid the requirement to file an Israeli securities prospectus in relation to the Plan. If such exemption is obtained, copies of the Plan and the Form S-8 registration statement
for the Plan as filed with the U.S. Securities and Exchange Commission will be made available by request from the Participant’s local human resources department. 

 Governing Law. Notwithstanding Section 16(h) of the Agreement, solely for Israeli tax
purposes, the Agreement shall be governed by and construed and enforced in accordance with the laws of the State of Israel. 

ITALY 

TERMS AND CONDITIONS 

Plan Document Acknowledgement. In accepting the RSUs, the Participant acknowledges that the Participant has received a copy of the Plan, the Notice of
Grant and the Agreement, and has reviewed the Plan, the Notice of Grant and the Agreement in their entirety and fully understands and accepts all provisions of the Plan, the Notice of Grant and the Agreement. 

The Participant further acknowledges that the Participant has read and specifically and expressly approves the Notice of Grant and the following sections of
the Agreement: Section 1, Section 2, Section 3, Section 4, Section 5, Section 7, Section 8, Section 9, Section 10, Section 11, Section 12, Section 13, Section 14, and Section 15.

 NOTIFICATIONS 
 Foreign Asset /
Account Tax Reporting Notification. If the Participant is an Italian resident and holds investments or financial assets outside of Italy (e.g., cash, Shares) during any fiscal year which may generate income taxable in Italy, the
Participant is required to report such investments or assets on the Participant’s annual tax return for such fiscal year (on UNICO Form, RW Schedule, or on a special form if the Participant is not required to file a tax return). These reporting
obligations will also apply to Italian residents who are the beneficial owners of foreign financial assets under Italian money laundering provisions. The Participant should consult the Participant’s personal advisor to ensure compliance with
applicable reporting obligations. 
 MEXICO 

TERMS AND CONDITIONS 

Plan Document Acknowledgment. By accepting the RSUs, the Participant acknowledges that the Participant has received a copy of the Plan and the
Agreement, including this Appendix, which the Participant has reviewed. The Participant further acknowledges that the Participant accepts all the provisions of the Plan and the Agreement, including this Appendix. The Participant also acknowledges
that the Participant has read and specifically and expressly approves the terms and conditions set forth in Section 10 of the Agreement, which clearly provide as follows: 
  

	(1)	 The Participant’s participation in the Plan does not constitute an acquired right; 

 

	(2)	 The Plan and the Participant’s participation in it are offered by the Company on a wholly discretionary
basis; 

  

	(3)	 The Participant’s participation in the Plan is voluntary; and 

 

	(4)	 The Company and the members of the Company Group are not responsible for any decrease in the value of any
Shares acquired pursuant to the RSUs. 

 Labor Law Acknowledgement and Policy Statement. By accepting the RSUs, the Participant
acknowledges that the Company, with registered offices at 575 Market Street, Suite 1850, San Francisco, CA 94105, U.S.A., is solely responsible for the administration of the Plan. The Participant further acknowledges that the Participant’s

 
participation in the Plan, the grant of RSUs and any acquisition of shares under the Plan do not constitute an employment relationship between the Participant and the Company because the
Participant is participating in the Plan on a wholly commercial basis. Based on the foregoing, the Participant expressly acknowledges that the Plan and the benefits that the Participant may derive from participation in the Plan do not establish any
rights between the Participant or the Employer and do not form part of the employment conditions and/or benefits provided by the Employer, and any modification of the Plan or its termination shall not constitute a change or impairment of the terms
and conditions of the Participant’s employment. 
 The Participant further understands that the Participant’s participation in the Plan is the
result of a unilateral and discretionary decision of the Company and, therefore, the Company reserves the absolute right to amend and/or discontinue the Participant’s participation in the Plan at any time, without any liability to the
Participant. 
 Finally, the Participant hereby declares that the Participant does not reserve to him or herself any action or right to bring any claim
against the Company for any compensation or damages regarding any provision of the Plan or the benefits derived under the Plan, and that the Participant therefore grant a full and broad release to the Company, the members of the Company Group,
branches, representation offices, shareholders, officers, agents or legal representatives, with respect to any claim that may arise. 
 Spanish
Translation 
 Reconocimiento del Convenio de Concesión. Al aceptar las Unidades de Acciones Restringidas
(“Unidades”), el Beneficiario reconoce que ha recibido y revisado una copia del Plan y del Convenio de Concesión, incluyendo este Apéndice. El Beneficiario reconoce y acepta todas las disposiciones del Plan y del Convenio de
Concesión, incluyendo este Apéndice. El Beneficiario también reconoce que ha leído y aprobado de forma expresa los términos y condiciones establecidos en la sección 10 del Convenio de Concesión, que
claramente establece lo siguiente: 
 (1) La participación del Beneficiario en el Plan no constituye un derecho adquirido; 

(2) El Plan y la participación del Beneficiario en el es ofrecido por la Compañía de manera completamente discrecional; 

(3) La participación del Beneficiario en el Plan es voluntaria; y 

(4) La Compañía y los miembros del Grupo de la Compañía no son responsables por ninguna disminución en el valor de las
Acciones adquiridas de las Unidades. 
 Reconocimiento del Derecho Laboral y Declaración
de la Política. Al aceptar el Premio, el Beneficiario reconoce que la Compañía, con domicilio social en 575 Market Street, Suite 1850, San Francisco, CA 94105, U.S.A., es la
única responsable por la administración del Plan. Además, el Beneficiario reconoce que su participación en el Plan, la concesión de las Unidades y cualquier adquisición de Acciones bajo el Plan no
constituyen una relación laboral entre el Beneficiario y de la Compañía, en virtud de que el Beneficiario está participando en el Plan en su totalidad sobre una base comercial. Por lo anterior, el Beneficiario
expresamente reconoce que el Plan y los beneficios que puedan derivarse de su participación no establecen ningún derecho entre el Beneficiario y su empleador, y que no forman parte de las condiciones de trabajo y/o beneficios otorgados
por su empleador, y cualquier modificación del Plan o la terminación del mismo no constituirá un cambio o modificación de los términos y condiciones en el empleo del Beneficiario. 

Además, el Beneficiario comprende que su participación en el Plan es el resultado de una decisión discrecional y unilateral de la
Compañía, por lo que la Compañía se reserva el derecho absoluto de modificar y/o suspender la participación del Beneficiario en el Plan en cualquier momento, sin responsabilidad frente al Beneficiario. 

 Finalmente, el Beneficiario manifiesta que no se reserva acción o derecho alguno que origine una
demanda en contra de la Compañía, por cualquier compensación o daño relacionada con las disposiciones del Plan o de los beneficios otorgados en el mismo, y en consecuencia el Beneficiario libera de la manera más
amplia y total de responsabilidad a la Compañía, sus subsidiarias, afiliadas, sucursales, oficinas de representación, sus accionistas, directores, agentes y representantes legales de cualquier demanda que pudiera surgir.

 NETHERLANDS 

There are no country-specific provisions. 

SINGAPORE 

NOTIFICATIONS 
 Securities Law
Notification. The grant of the RSUs is being made pursuant to the “Qualifying Person” exemption” under section 273(1)(f) of the Securities and Futures Act (Chapter 289, 2006 Ed.) (“SFA”). The
Plan has not been lodged or registered as a prospectus with the Monetary Authority of Singapore. The Participant should note that the RSUs are subject to section 257 of the SFA and that the Participant will not be able to make any subsequent sale of
Shares in Singapore or any offers of such subsequent sale of the Shares acquired under the Plan in Singapore, unless such sale or offer is made (i) more than six months from the Date of Grant, (ii) pursuant to the exemptions under Part
XIII Division (1) Subdivision (4) (other than section 280) of the SFA, or (ii) pursuant to, and in accordance with the condition of, any other applicable provisions of the SFA. 

Chief Executive Officer and Director Notification Obligation. If the Participant is the Chief Executive Officer (“CEO”), director,
associate director, or shadow director of a Singapore affiliate, the Participant is subject to certain notification requirements under the Singapore Companies Act. Among these requirements is an obligation to notify the Singapore affiliate in
writing when the Participant receives an interest (e.g., RSUs, Shares) in the Company or any related companies within two business days of (i) the acquisition or disposal of shares, (ii) any change in a previously disclosed
interest, or (iii) becoming the CEO, a director, associate director or shadow director if such an interest exists at that time. 

SPAIN 

TERMS AND CONDITIONS 

Acknowledgements and Agreements. The following provision supplements Section 10 of the Agreement: 

In accepting the RSUs, the Participant consents to participate in the Plan and acknowledges that the Participant has received a copy of the Plan. 

The Participant understands that the Company has unilaterally, gratuitously and discretionally decided to grant RSUs under the Plan to individuals who may be
employees of the Company or a member of the Company Group throughout the world. The decision is a limited decision that is entered into upon the express assumption and condition that any grant will not economically or otherwise bind the Company or
any member of the Company Group. Consequently, the Participant understands that the RSUs are granted on the assumption and condition that the RSUs and any Shares acquired upon vesting of the RSUs are not part of any employment contract (either with
the Company or any member of the Company Group) and shall not be considered a mandatory benefit, salary for any purposes (including severance compensation) or any other right whatsoever. In addition, the Participant understands that the RSUs would
not be granted to the Participant but for the assumptions and conditions referred to herein; thus, the Participant acknowledges and freely accepts that should any or all of the assumptions be mistaken or should any of the conditions not be met for
any reason, then the grant of RSUs shall be null and void. 

 RSUs are a conditional right to Shares and can be forfeited in the case of, or affected by, the
Participant’s termination as a Service Provider. This will be the case, for example, even if (1) the Participant is considered to be unfairly dismissed without good cause; (2) the Participant is dismissed for disciplinary or objective
reasons or due to a collective dismissal; (3) the Participant terminates employment due to a change of work location, duties or any other employment or contractual condition; (4) the Participant terminates employment due to unilateral
breach of contract of the Company or any member of the Company Group; or (5) the Participant’s employment terminates for any other reason whatsoever, except for reasons specified in the Agreement. Consequently, upon Participant’s
termination as a Service Provider for any of the reasons set forth above, the Participant may automatically lose any rights to the unvested RSUs granted to the Participant as of the date of the Participant’s termination as a Service Provider,
as described in the Plan and the Agreement. 
 NOTIFICATIONS 

Securities Law Notification. No “offer of securities to the public,” as defined under Spanish law, has taken place or
will take place in the Spanish territory in connection with the grant of the RSUs. The Agreement has not been nor will it be registered with the Comisión Nacional del Mercado de Valores, and does not constitute a public offering
prospectus. 
 Exchange Control Notification. The Participant must declare the acquisition and sale of shares to the Dirección
General de Comercio y Inversiones (the “DGCI”) for statistical purposes. Because the Participant will not sell the shares through the use of a Spanish financial institution, the Participant must make the declaration him or
herself by filing a D-6 form with the DGCI. Generally, the D-6 form must be filed each January while the shares are owned. 

Further, the Participant is required to declare electronically to the Bank of Spain any securities accounts (including brokerage accounts held abroad), as
well as the shares held in such accounts if the value of the transactions during the prior tax year or the balances in such accounts as of December 31 of the prior tax year exceed €1,000,000. 

Foreign Asset/Account Reporting Notification. To the extent that the Participant holds shares and/or has bank accounts outside Spain with a
value in excess of €50,000 (for each type of asset) as of December 31, the Participant will be required to report information on such assets on the Participant’s tax return (tax form 720) for such year. After such shares and/or
accounts are initially reported, the reporting obligation will apply for subsequent years only if the value of any previously-reported shares or accounts increases by more than €20,000. 

SWEDEN 
 There are
no country-specific provisions. 
 SWITZERLAND 

NOTIFICATIONS 
 Securities Law
Notification. The grant of RSUs is considered a private offering in Switzerland and is, therefore, not subject to registration in Switzerland. Neither this document nor any other material related to the RSUs constitutes a
prospectus as such term is understood pursuant to Article 652a of the Swiss Code of Obligations, and neither this document nor any other materials related to the RSUs may be publicly distributed or otherwise made publicly available in Switzerland.
Neither this document nor any other offering or marketing material relating to the RSUs has been or will be filed with, approved or supervised by any Swiss regulatory authority (in particular, the Swiss Financial Supervisory Authority (FINMA)). 

 UNITED KINGDOM 

TERMS AND CONDITIONS 

Joint Election for Transfer of Liability for Employer National Insurance Contributions. As a condition of the vesting of the Participant’s RSUs at
a time when the shares are considered “readily convertible assets” under U.K. law, the Participant agrees to accept any liability for secondary Class 1 National Insurance contributions (“NICs”) which may be payable by
the Company and/or the Participant’s Employer in connection with the Participant’s RSUs and any event giving rise to Tax-Related Items (the “Employer’s
Liability”). Without prejudice to the foregoing, the Participant agrees to execute the joint election with the Company (the “Joint Election”), the form of such Joint Election being formally approved by HM
Revenue & Customs (“HMRC”), and any other consent or elections required to accomplish the transfer of the Employer’s Liability to the Participant. In this regard, the Participant agrees to execute such other joint
elections as may be required between him or herself and any successor to the Company and/or the Employer. The Participant further agrees that the Company and/or the Employer may collect the Employer’s Liability by any of the means set
forth in Section 7 of the Agreement. 
 If the Participant does not complete the Joint Election prior to vesting of the Participant’s RSUs, or if
approval of the Joint Election is withdrawn by HMRC and a new Joint Election is not entered into, the RSUs shall become null and void and may not vest, without any liability to the Company, the Employer or any member of the Company Group. 

Tax Obligations. The following provision supplements Section 7 of the Agreement: 

The Participant agrees that the Participant is liable for all Tax-Related Items and hereby covenants to pay all such Tax-Related Items as and when requested by the Company or the Employer or by HMRC (or any other tax authority or any other relevant authority). The Participant also agrees to indemnify and keep indemnified the
Company and the Employer against any Tax–Related Items that they are required to pay or withhold or have paid or will pay on the Participant’s behalf to HMRC (or any other tax authority or any other relevant authority). 

Notwithstanding the foregoing, if the Participant is a director or executive officer of the Company (within the meaning of Section 13(k) of the U.S.
Securities and Exchange Act of 1934, as amended), the Participant understands that the Participant may not be able to indemnify the Company for the amount of any income tax not collected from or paid by the Participant within ninety (90) days
of the end of the U.K. tax year in which the event giving rise to the Tax-Related Items occurs, in case the indemnifications would be considered to be a loan. In this case, the income tax not collected or paid
may constitute a benefit to the Participant on which additional income tax and NICs may be payable. The Participant understands that the Participant will be responsible for reporting and paying any income tax due on this additional benefit directly
to HMRC under the self-assessment regime and for reimbursing the Company or the Employer, as applicable, for the value of any employee NICs due on this additional benefit. If the Participant fails to comply with the Participant’s obligations in
connection with the income tax as described in this section, the Company may refuse to deliver the Shares to the Participant without any liability to the Company or the Employer. 

 APPENDIX 1 TO APPENDIX 

United Kingdom 

National Insurance Contributions Joint Election Form 

Important Note on the Election to Transfer Employer NICs 

If the Participant is or may be liable for National Insurance contributions (“NICs”) in the United Kingdom in connection with the
Participant’s participation in the Medallia, Inc. 2019 Equity Incentive Plan (the “Plan”), the Participant is required to enter into a Joint Election for the Transfer of Liability for Employer National Insurance Contributions
to Employee (the “Election”). The Election acts to transfer to the Participant any liability for employer’s NICs that may arise in connection with the Participant’s participation in the Plan. 

By entering into the Election: 
  

	 	•	 	 the Participant agrees that any employer’s NICs liability that may arise in connection with the
Participant’s participation in the Plan will be transferred to the Participant; 

  

	 	•	 	 the Participant authorises the Employer to recover an amount sufficient to cover this liability by such methods
including, but not limited to, deductions from the Participant’s salary or other payments due or the sale of sufficient shares acquired pursuant to the Participant’s awards; and 

 

	 	•	 	 the Participant acknowledges that even if the Participant has clicked on the [“ACCEPT”] box where
indicated, the Company or the Employer may still require the Participant to sign a paper copy of this Election (or a substantially similar form) if the Company determines such is necessary to give effect to the Election. 

The Election is attached hereto. Please read the Election carefully.  
  

 

 Joint Election for Transfer of Liability for 

Employer National Insurance Contributions to Employee 

This Election is between: 
 A. The
individual who has obtained authorised access to this Election (the “Employee”), who is employed by one of the employing companies listed in the attached schedule (the “Employer”) and who is eligible to receive
restricted stock units (“RSUs”) pursuant to the Medallia, Inc. 2019 Equity Incentive Plan (the “Plan”), and 

B. Medallia, Inc., with its registered office at 575 Market Street, Suite 1850, San Francisco, CA 94105, U.S.A. (the
“Company”), which may grant RSUs under the Plan and is entering into this Election on behalf of the Employer. 
  

	1.	 INTRODUCTION 

  

	1.1	 This Election relates to all RSUs granted to the Employee under the Plan on or after [DATE] up to the
termination date of the Plan. 

  

	1.2	 In this Election the following words and phrases have the following meanings: 

 

	 	(a)	 “Chargeable Event” means any event giving rise to Relevant Employment Income.

  

	 	(b)	 “ITEPA” means the Income Tax (Earnings and Pensions) Act 2003. 

 

	 	(c)	 “Relevant Employment Income” from RSUs on which employer’s National Insurance
Contributions becomes due is defined as: 

  

	 	(i)	 an amount that counts as employment income of the earner under section 426 ITEPA (restricted securities: charge
on certain post-acquisition events); 

  

	 	(ii)	 an amount that counts as employment income of the earner under section 438 of ITEPA (convertible securities:
charge on certain post-acquisition events); or 

  

	 	(iii)	 any gain that is treated as remuneration derived from the earner’s employment by virtue of section 4(4)(a)
SSCBA, including without limitation: 

  

	 	(A)	 the acquisition of securities pursuant to the RSUs (within the meaning of section 477(3)(a) of ITEPA);

  

	 	(B)	 the assignment (if applicable) or release of the RSUs in return for consideration (within the meaning of
section 477(3)(b) of ITEPA); 

  

	 	(C)	 the receipt of a benefit in connection with the RSUs, other than a benefit within (i) or (ii) above
(within the meaning of section 477(3)(c) of ITEPA). 

  

	 	(d)	 “SSCBA” means the Social Security Contributions and Benefits Act 1992. 

 

	1.3	 This Election relates to the employer’s secondary Class 1 National Insurance Contributions (the
“Employer’s Liability”) which may arise in respect of Relevant Employment Income in respect of the RSUs pursuant to section 4(4)(a) and/or paragraph 3B(1A) of Schedule 1 of the SSCBA. 

	1.4	 This Election does not apply in relation to any liability, or any part of any liability, arising as a result of
regulations being given retrospective effect by virtue of section 4B(2) of either the SSCBA, or the Social Security Contributions and Benefits (Northern Ireland) Act 1992. 

 

	1.5	 This Election does not apply to the extent that it relates to relevant employment income which is employment
income of the earner by virtue of Chapter 3A of Part VII of ITEPA (employment income: securities with artificially depressed market value). 

  

	2.	 THE ELECTION 

The Employee and the Company jointly elect that the entire liability of the Employer to pay the Employer’s Liability that arises on any Relevant
Employment Income is hereby transferred to the Employee. The Employee understands that, by signing or electronically accepting this Election, he or she will become personally liable for the Employer’s Liability covered by this Election. This
Election is made in accordance with paragraph 3B(1) of Schedule 1 of the SSCBA. 
  

	3.	 PAYMENT OF THE EMPLOYER’S LIABILITY 

 

	3.1	 The Employee hereby authorises the Company and/or the Employer to collect the Employer’s Liability in
respect of any Relevant Employment Income from the Employee at any time after the Chargeable Event: 

  

	 	(i)	 by deduction from salary or any other payment payable to the Employee at any time on or after the date of the
Chargeable Event; and/or 

  

	 	(ii)	 directly from the Employee by payment in cash or cleared funds; and/or 

 

	 	(iii)	 by arranging, on behalf of the Employee, for the sale of some of the securities which the Employee is entitled
to receive in respect of the RSUs; and/or 

  

	 	(iv)	 by any other means specified in the applicable Agreement. 

 

	3.2	 The Company hereby reserves for itself and the Employer the right to withhold the transfer of any securities to
the Employee in respect of the RSUs until full payment of the Employer’s Liability is received. 

  

	3.3	 The Company agrees to procure the remittance by the Employer of the Employer’s Liability to HM
Revenue & Customs on behalf of the Employee within 14 days after the end of the UK tax month during which the Chargeable Event occurs (or within 17 days after the end of the UK tax month during which the Chargeable Event occurs, if payments
are made electronically). 

  

	4.	 DURATION OF ELECTION 

 

	4.1	 The Employee and the Company agree to be bound by the terms of this Election regardless of whether the Employee
is transferred abroad or is not employed by the Employer on the date on which the Employer’s Liability becomes due. 

  

	4.2	 Any reference to the Company and/or the Employer shall include that entity’s successors in title and
assigns as permitted in accordance with the terms of the Plan and relevant award agreement. This Election will continue in effect in respect of any awards which replace the RSUs in circumstances where section 483 of ITEPA applies.

  

	4.3	 This Election will continue in effect until the earliest of the following: 

	 	(i)	 the Employee and the Company agree in writing that it should cease to have effect; 

 

	 	(ii)	 on the date the Company serves written notice on the Employee terminating its effect; 

 

	 	(iii)	 on the date HM Revenue & Customs withdraws approval of this Election; or 

 

	 	(iv)	 after due payment of the Employer’s Liability in respect of the entirety of the RSUs to which this
Election relates or could relate, such that the Election ceases to have effect in accordance with its terms. 

  

	4.4	 This Election will continue in force regardless of whether the Employee ceases to be an employee of the
Employer. 

 Acceptance by the Employee 

[The Employee acknowledges that, by signing this Election, the Employee agrees to be bound by the terms of this Election. 

 

			
	Name	 	                                      
                                  
		
	Signature	 	                                      
                                  
		
	Date	 	                                      
                                  ]

 Or 

[The Employee acknowledges that, by clicking on the [“ACCEPT”] box, the Employee agrees to be bound by the terms of this
Election.] 
 Acceptance by the Company  

The Company acknowledges that, by signing this Election or arranging for the scanned signature of an authorised representative to appear on
this Election, the Company agrees to be bound by the terms of this Election. 
  

			
	 Signature for and on
  

behalf of the Company
	 	
                 

  

			
	Position	 	                                      
                                  
		
	Date	 	                                      
                                  

 MEDALLIA, INC. 

2019 EQUITY INCENTIVE PLAN 

NOTICE OF FRENCH-QUALIFIED RESTRICTED STOCK UNIT AWARD AND FRENCH-QUALIFIED RESTRICTED STOCK UNIT AGREEMENT 

Capitalized terms that are not defined in this French-Qualified Notice of Restricted Stock Unit Award and French-Qualified Restricted Stock Unit Agreement
(the “Notice of Grant”), the Terms and Conditions of French-Qualfied Restricted Stock Unit Award, including any country-specific appendix thereto (the “Agreement”) have the meanings given to them in the Medallia,
Inc. 2019 Equity Incentive Plan (the “U.S. Plan”) and the Rules of the Medallia, Inc. 2019 Equity Incentive Plan for Participants in France (the “French Sub-Plan” and
collectively with the U.S. Plan, the “Plan”). 
 The Participant has been granted this Restricted Stock Unit (“RSU”) award
according to the terms below and subject to the terms and conditions of the Plan and this Agreement, as follows: 
  

					
	 Participant
	 	  
	 	
			
	 Participant I.D.
	 	  
	 	
			
	 Grant Number
	 	  
	 	
			
	 Grant Date
	 	  
	 	
			
	 Vesting Start Date
	 	  
	 	
			
	 Number of RSUs Granted
	 	  
	 	

 Vesting Schedule: 
 Unless
the vesting is accelerated according to the terms of this Agreement, the Participant’s offer letter, employment contract or agreement, if any, these RSUs will vest on the following schedule: 

[Subject to any acceleration provisions contained in this Agreement: 50% of the RSUs will vest on the second anniversary of the Grant Date and
the remaining 50% of the RSUs will vest in roughly equal installments quarterly on the same day of the month of the month as of the Vesting Start Date thereafter, provided the Participant continuously remains a Service Provider through each
applicable vesting date. All vesting will be rounded in accordance with Section 3(f) of the U.S. Plan.] 
 Unless otherwise stated in Section 4 of
this Agreement, if the Participant ceases to be a Service Provider for any or no reason before he or she fully vests in these RSUs, the unvested RSUs will terminate according to the terms of Section 5 of this Agreement. 

The RSUs are intended to qualify for the special tax and social security treatment in France applicable to shares granted for no consideration under Sections
L. 225-197-1 to L. 225-197-6 of the French Commercial Code, as amended. However, certain
events may affect the qualified status of the RSUs and the Company does not make any undertaking or representation to maintain the qualified status of the RSUs. If the RSUs do not retain their qualified status, the special tax and social security
treatment will not apply and the Participant will be required to pay his or her portion of social security contributions resulting from the RSUs as well as any income and other taxes that may be due pursuant to other rules for non-qualified restricted stock units. 

  
 -1- 

 The Participant’s signature below indicates that: 

 

	 	(i)	 He or she agrees that this French-qualified Restricted Stock Unit award is granted under and governed by the
terms and conditions of the Plan and this Agreement, including their exhibits and appendices. 

  

	 	(ii)	 He or she understands that the Company is not providing any tax, legal, or financial advice and is not making
any recommendations regarding his or her participation in the Plan or his or her acquisition or sale of Shares. 

  

	 	(iii)	 He or she has reviewed the Plan and this Agreement, has had an opportunity to obtain the advice of personal
tax, legal, and financial advisors prior to signing this Agreement, and fully understands all provisions of the Plan and Agreement. He or she will consult with his or her own personal tax, legal, and financial advisors before taking any action
related to the Plan. 

  

	 	(iv)	 He or she has read and agrees to each provision of Section 8 of this Agreement. 

 

	 	(v)	 He or she will notify the Company of any change to the contact address below. 

 

			
	PARTICIPANT
	
	  

	Signature	 	
		
	Address:	 	
                     
            

		
		 	
                     
            

		
		 	
                     
            

  
 -2- 

 EXHIBIT A 

TERMS AND CONDITIONS OF FRENCH-QUALIFIED RESTRICTED STOCK UNIT AWARD 

1. Grant. The Company grants the Participant an award of RSUs as described in the Notice of Grant. If there is a conflict between the
Plan, this Agreement, or any other agreement with the Participant governing these RSUs, those documents will take precedence and prevail in the following order: (a) the Plan, (b) the Agreement, and (c) any other agreement between the
Company and the Participant governing these RSUs. 
 2. Company’s Obligation to Pay. Each RSU is a right to receive
a Share on the date it vests. Until an RSU vests, the Participant has no right to payment of the Share. Before a vested RSU is paid, the RSU is an unsecured obligation of the Company, payable (if at all) only from the Company’s general assets.
A vested RSU will be paid to the Participant (or in the event of his or her death, to his or her estate) in whole Shares as soon as practicable after vesting (but no later than 60 days following the vesting date), subject to him or her satisfying
any obligations for Tax-Related Items (as defined in Section 5 of this Agreement) and any delay in payment required under Section 5 of this Agreement. The Participant cannot specify (directly or
indirectly) the taxable year of the payment of any vested RSU under this Agreement. 
 3. Vesting. These RSUs will vest only under the
Vesting Schedule in the Notice of Grant, Section 4 of this Agreement, or Section 14 of the U.S. Plan. RSUs scheduled to vest on a certain date or upon the occurrence of a certain condition will not vest unless the Participant continues to
be a Service Provider until the time such vesting is scheduled to occur. The Administrator may modify the Vesting Schedule according to its authority under the Plan if the Participant takes a leave of absence or has a reduction in hours worked. 

4. Termination of Status as a Service Provider 

(a) Termination of Status as a Service Provider due to Death. If Participant’s status as a Service Provider is terminated due to
death, any unvested RSUs will accelerate and vest on the date of Participant’s death and all of the Shares subject to the RSUs shall become transferable to Participant’s heirs, provided the Participant’s heirs request the issuance of
the Shares within six months of Participant’s death. If Participant’s heirs do not request the issuance of the Shares within the six-month period of Participant’s death, the RSUs will be
forfeited. 
 (b) Administrator Discretion. The Administrator has the discretion to accelerate the vesting of any RSUs at any time,
subject to the terms of the Plan, provided, however, unless otherwise stated in the French sub-plan, any such acceleration will disqualify the RSUs from the special tax and social security treatment in France
applicable to shares granted for no consideration under Sections L. 225-197-1 to L.
225-197-6 of the French Commercial Code, as amended and may subject the Participant to additional taxation of the RSUs. In that case, these RSUs will be vested as of the
date specified by the Administrator. 
 (c) Unless otherwise set forth in this Section 4, upon the Participant’s termination as a
Service Provider for any reason, these RSUs will immediately stop vesting and any of these RSUs that have not yet vested will be forfeited by the Participant upon the Termination of Status Date if Participant’s termination as a Service Provider
is for any reason other than the Participant’s death, in all cases, subject to Applicable Laws. The date of the Participant’s termination as a Service Provider is detailed in Section 3(c) of the U.S. Plan. 

  
 -3- 

 5. Tax Obligations. 

(a) Tax Withholding. 
 (i)
No Shares will be issued to the Participant until he or she makes satisfactory arrangements (as determined by the Administrator) for the payment of income, employment, social security, payroll tax, fringe benefit tax, payment on account, or other tax-related items related to his or her participation in the Plan and legally applicable to him or her that the Administrator determines must be withheld (“Tax-Related
Items”), including those that result from the grant, vesting, or payment of these RSUs, the subsequent sale of Shares acquired pursuant to such payment, or the receipt of any dividends. If the Participant is a non-U.S. employee, the method of payment of Tax-Related Items may be restricted by the Appendix. If the Participant fails to make satisfactory arrangements for the payment of
any Tax-Related Items under this Agreement when any of these RSUs otherwise are supposed to vest or Tax-Related Items related to RSUs otherwise are due, he or she will
permanently forfeit the applicable RSUs and any right to receive Shares under such RSUs, and such RSUs will be returned to the Company at no cost to the Company. 

(ii) In this regard, the Participant authorizes the Company and/or any member of the Company Group for whom he or she is performing services
(each, an “Employer”) to satisfy their withholding obligations with regard to all Tax-Related Items, if any, by any of the following means or by a combination of such means: 

(1) by withholding from proceeds of a sale of Shares acquired upon payment of these RSUs arranged by the Company (on the Participant’s
behalf pursuant to this authorization without further consent); 
 (2) by reducing the number of Shares otherwise deliverable to the
Participant, and this will be the method by which such tax withholding obligations are satisfied until the Company determines otherwise, subject to Applicable Laws; or 

(3) by withholding from any compensation otherwise payable to the Participant by the Company or his or her Employer. 

(iii) Depending on the withholding method employed, the Company may withhold or account for
Tax-Related Items by considering applicable minimum statutory withholding rates or other applicable withholding rates, including maximum applicable rates, in which case the Participant will receive a refund of
any over-withheld amount in cash and will have no entitlement to the Share equivalent. If the obligation for Tax-Related Items is satisfied by withholding in Shares, for tax purposes, the Participant is deemed
to have been issued the full number of Shares subject to the vested portion of the RSUs, notwithstanding that a number of the Shares are held back solely for the purpose of paying the Tax-Related Items. 

(iv) Further, if the Participant is subject to taxation in more than one jurisdiction between the Grant Date and the date of any relevant
taxable or tax withholding event, the Company, the Employer or former Employer(s) may withhold or account for tax in more than one jurisdiction. 

(v) Regardless of any action of the Company or the Employer(s), the Participant acknowledges that the ultimate liability for all Tax-Related Items is and remains his or her responsibility and may exceed the amount actually withheld by the Company or the Employer(s). The Participant further acknowledges that the Company and the
Employer(s) (1) make no representations or undertakings regarding the treatment of any Tax-Related Items in connection with any aspect of these RSUs and (2) do not commit to and are under no
obligation to structure the terms of the grant or any aspect of these RSUs to reduce or eliminate his or her liability for Tax-Related Items or achieve any particular tax result. 

  
 -4- 

 (b) Code Section 409A. This Section 5(b) does not apply if
the Participant is not a U.S. taxpayer. 
 (i) If the vesting of any RSUs is accelerated in connection with a termination of the
Participant’s status as a Service Provider that is a “separation from service” within the meaning of Code Section 409A and (x) the Participant is a “specified employee” within the meaning of Code Section 409A
at that time and (y) the payment of such accelerated RSUs would result in the imposition of additional tax under Code Section 409A if paid to the Participant within the 6-month period following such
termination, then the accelerated RSUs will not be paid until the first day after the 6-month period ends. 

(ii) If the Participant’s status as a Service Provider terminates due to death or the Participant dies after he or she stops being a
Service Provider, the delay under Section 5(b)(i) of this Agreement will not apply, and these RSUs will be paid in Shares to the Participant’s estate as soon as practicable. 

(iii) All payments and benefits under this Agreement are intended to be exempt from Code Section 409A or comply with any requirements
necessary to avoid the imposition of additional tax under Code Section 409A(a)(1)(B) so that none of these RSUs or Shares issuable upon the vesting of RSUs will be subject to the additional tax imposed under Code Section 409A, and any
ambiguities will be interpreted according to that intent. 
 (iv) Each payment under this Agreement is a separate payment under Treasury
Regulations Section 1.409A-2(b)(2). 
 6. Forfeiture or Clawback. These RSUs (including
any proceeds, gains or other economic benefit received by the Participant from any subsequent sale of Shares issued upon payment of the RSUs) will be subject to any compensation recovery or clawback policy implemented by the Company before the date
of this Agreement and any policy referred to in Section 16(b) of the U.S. Plan. This includes any clawback policy adopted to comply with the requirements of Applicable Laws. 

7. Rights as Stockholder. The Participant’s rights as a stockholder of the Company (including the right to vote and to receive
dividends and distributions) will not begin until Shares have been issued and recorded on the records of the Company or its transfer agents or registrars. 

8. Acknowledgements and Agreements. The Participant’s signature on the Notice of Grant accepting these RSUs indicates that: 

(a) HE OR SHE ACKNOWLEDGES AND AGREES THAT THE EXCEPT AS OTHERWISE STATED IN SECTION 4 OF THIS AGREEMENT, RSUS SHALL ONLY VEST BY THE
PARTICIPANT CONTINUING AS A SERVICE PROVIDER THROUGH EACH APPLICABLE VESTING DATE AND THAT BEING HIRED OR BEING GRANTED THESE RSUS DOES NOT GUARANTEE VESTING. 

(b) HE OR SHE FURTHER ACKNOWLEDGES AND AGREES THAT THESE RSUS AND THIS AGREEMENT DO NOT CREATE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED
ENGAGEMENT AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL AND DOES NOT INTERFERE IN ANY WAY WITH HIS OR HER RIGHT OR THE RIGHT OF THE EMPLOYER(S) TO TERMINATE HIS OR HER RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH
OR WITHOUT CAUSE, SUBJECT TO APPLICABLE LAWS. 

  
 -5- 

 (c) The Participant agrees that this Agreement and its incorporated documents reflect all
agreements on its subject matters and that he or she is not accepting this Agreement based on any promises, representations, or inducements other than those reflected in the Agreement. 

(d) The Participant agrees that the Company’s delivery of any documents related to the Plan or these RSUs (including the Plan, the
Agreement, the Plan’s prospectus, and any reports of the Company provided generally to the Company’s stockholders) to him or her may be made by electronic delivery, which may include the delivery of a link to a Company intranet or to the
Internet site of a third party involved in administering the Plan, the delivery of the document via e-mail, or any other means of electronic delivery specified by the Company. If the attempted electronic
delivery of such documents fails, the Participant will be provided with a paper copy of the documents. The Participant acknowledges that he or she may receive from the Company a paper copy of any documents that were delivered electronically at no
cost to him or her by contacting the Company by telephone or in writing. The Participant may revoke his or her consent to the electronic delivery of documents or may change the electronic mail address to which such documents are to be delivered (if
the Participant has provided an electronic mail address) at any time by notifying the Company of such revoked consent or revised e-mail address by telephone, postal service or electronic mail. Finally, the
Participant understands that he or she is not required to consent to electronic delivery of documents. 
 (e) The Participant may deliver any
documents related to the Plan or these RSUs to the Company by e-mail or any other means of electronic delivery approved by the Administrator, but he or she must provide the Company or any designated third
party administrator with a paper copy of any documents if his or her attempted electronic delivery of such documents fails. 
 (f) The
Participant accepts that all good faith decisions or interpretations of the Administrator regarding the Plan and Awards under the Plan are binding, conclusive, and final. No member of the Administrator will be personally liable for any such
decisions or interpretations. 
 (g) The Participant agrees that the Plan is established voluntarily by the Company, is discretionary in
nature, and may be amended, suspended, or terminated by the Company at any time, to the extent permitted by the Plan. 
 (h) The Participant
agrees that the grant of these RSUs is voluntary and occasional and does not create any contractual or other right to receive future grants of RSUs or benefits in lieu of RSUs, even if RSUs have been granted in the past. 

(i) The Participant agrees that any decisions regarding future Awards will be in the Company’s sole discretion. 

(j) The Participant agrees that he or she is voluntarily participating in the Plan. 

(k) The Participant agrees that these RSUs and any Shares acquired under the Plan are not intended to replace any pension rights or
compensation. 
 (l) the Participant agrees that unless otherwise agreed with the Company, the RSU and the Shares subject to the RSUs, and
the income from and value of the same, are not granted in consideration for, or in connection with, the service the Participant may provide as a director of any parent or Subsidiary. 

(m) The Participant agrees that these RSUs, any Shares acquired under the Plan, and their income and value are not part of normal or expected
compensation for any purpose, including, without limitation, for calculating any severance, resignation, termination, redundancy, dismissal, end-of-service payments,
bonuses, holiday pay, long-service awards, pension or retirement or welfare benefits, or similar payments. 

  
 -6- 

 (n) The Participant agrees that the future value of the Shares underlying these RSUs is
unknown, indeterminable, and cannot be predicted with certainty. 
 (o) The Participant agrees that, for purposes of these RSUs, his or her
engagement as a Service Provider is terminated as of the Termination of Status Date (regardless of the reason for such termination and whether or not the termination is later found to be invalid or in breach of employment laws in the jurisdiction
where he or she is a Service Provider or the terms of his or her service agreement, if any), unless otherwise expressly provided in this Agreement or determined by the Administrator. 

(p) The Participant agrees that any right to vest in these RSUs will not be extended by any notice period (e.g., the period that he or she is a
Service Provider would include any contractual notice period or any period of “garden leave” or similar period mandated under employment laws (including common law, if applicable) in the jurisdiction where he or she is a Service Provider
or by his or her service agreement or employment agreement, if any), unless otherwise expressly provided in this Agreement or determined by the Administrator or required by Applicable Law. 

(q) The Participant agrees that the Administrator has the exclusive discretion to determine when he or she is no longer actively providing
services for purposes of these RSUs (including whether he or she is still considered to be providing services while on a leave of absence). 

(r) The Participant agrees that no member of the Company Group is liable for any foreign exchange rate fluctuation between the
Participant’s local currency and the United States Dollar that may affect the value of these RSUs or of any amounts due to him or her from the payment of these RSUs or the subsequent sale of any Shares acquired upon such payment. 

(s) The Participant has read and agrees to the Data Privacy Provisions of Section 9 of this Agreement. 

(t) The Participant agrees that he or she has no claim or entitlement to compensation or damages from any forfeiture of these RSUs resulting
from the termination of his or her status as a Service Provider (for any reason whatsoever, whether or not later found to be invalid or in breach of employment laws in the jurisdiction where he or she is a Service Provider or the terms of his or her
service agreement, if any), and in consideration of the grant of these RSUs to which he or she is otherwise not entitled, he or she irrevocably agrees never to institute any claim against the Company or any member of the Company Group, waives
his or her ability (if any) to bring any such claim, and releases the Company and all members of the Company Group from any such claim. If any such claim is nevertheless allowed by a court of competent jurisdiction, then the Participant’s
participation in the Plan constitutes his or her irrevocable agreement to not pursue such claim and to execute any and all documents necessary to request dismissal or withdrawal of such claim. 

9. Data Privacy. 
 (a)
Data Collection and Usage. The Company and the Employer may collect, process and use certain personal information about the Participant, and persons closely associated with the Participant, including, but not limited to, the
Participant’s name, home address and telephone number, email address, date of birth, social insurance number, passport or other identification number (e.g., resident registration number), salary, nationality, job title, any Shares or
directorships held in the Company, details of all RSUs or any other entitlement to Shares awarded, canceled, exercised, vested, unvested or outstanding in the Participant’s favor (“Data”), for the purposes of
implementing, administering and managing the Plan. The legal basis, where required, for the processing of Data is the Participant’s consent. Where required under applicable privacy laws, Data may also be disclosed to certain securities or other
regulatory authorities where the Company’s securities are listed or traded or regulatory filings are made and the legal basis, where required, for such disclosure are the applicable laws. 

  
 -7- 

 (b) Stock Plan Administration Service Providers. The Company may transfer Data to
an independent third-party broker, stock administrator and/or service provider to assist the Company with the implementation, administration and management of the Plan. The Participant may be asked to agree on separate terms and data processing
practices with any such service providers, with such agreement being a condition to the ability to participate in the Plan. 
 (c)
International Data Transfers. The Company and its service providers are based in the United States. The Participant’s country or jurisdiction may have different data privacy laws and protections than the United States. The Company’s
legal basis, where required, for the transfer of Data is the Participant’s consent. 
 (d) Data Retention. The Company
will hold and use the Data only as long as is necessary to implement, administer and manage the Participant’s participation in the Plan, or as required to comply with legal or regulatory obligations, including under tax and security laws.

 (e) Data Subject Rights. The Participant understands that data subject rights regarding the processing of Data vary
depending on applicable law and that, depending on where the Participant is based and subject to the conditions set out in such applicable law, the Participant may have, without limitation, the right to (i) inquire whether and what kind of Data
the Company holds about the Participant and how it is processed, and to access or request copies of such Data, (ii) request the correction or supplementation of Data about the Participant that is inaccurate, incomplete or out-of-date in light of the purposes underlying the processing, (iii) obtain the erasure of Data no longer necessary for the purposes underlying the processing,
(iv) request the Company to restrict the processing of the Data in certain situations where the Participant feels its processing is inappropriate, (v) object, in certain circumstances, to the processing of Data for legitimate interests,
and to (vi) request portability of the Participant’s Data that the Participant has actively or passively provided to the Company or the Employer (which does not include data derived or inferred from the collected data), where the
processing of such Data is based on consent or the Participant’s employment and is carried out by automated means. In case of concerns, the Participant understands that the Participant may also have the right to lodge a complaint with the
competent local data protection authority. Further, to receive clarification of, or to exercise any of, the Participant’s rights, the Participant understands that the Participant should contact the Participant’s local human resources
representative. 
 (f) Voluntariness and Consequences of Consent Denial or Withdrawal. Participation in the Plan is voluntary
and the Participant is providing the consents herein on a purely voluntary basis. If the Participant does not consent, or if the Participant later seeks to revoke the Participant’s consent, the Participant’s salary from or employment and
career with the Employer will not be affected; the only consequence of refusing or withdrawing the Participant’s consent is that the Company would not be able to grant the RSUs or other awards to the Participant or administer or maintain such
awards. 
 (g) Declaration of Consent. By accepting the RSUs and indicating consent via the Company’s acceptance
procedure, the Participant is declaring that the Participant agrees with the data processing practices described herein and consents to the collection, processing and use of Data by the Company and the transfer of Data to the recipients mentioned
above, including recipients located in countries which do not adduce an adequate level of protection from a European (or other non-U.S.) data protection law perspective, for the purposes described above.

 10. Language. The Participant acknowledges that the Participant is sufficiently proficient in English, or has consulted with an
advisor who is sufficiently proficient in English, so as to allow the Participant to understand the terms and conditions of this Agreement. Furthermore, if the Participant has received this Agreement or any other document related to the Plan
translated into a language other than English and if the meaning of the translated version is different than the English version, the English version will control. 

  
 -8- 

 11. Consent to Receive Information in English. By accepting the RSUs, the Participant
confirms having read and understood the Agreement, including the Notice of Grant and the Plan, including all terms and conditions included therein, which were provided in the English language. Participant accepts the terms of those documents
accordingly. 
 Consentement relatif à la réception d’informations en langue anglaise. En acceptant les droits sur des actions
assujetties à des restrictions (“RSUs”), le Participant confirme avoir lu et compris le Contrat, y compris l’Avis d’Attribution et le Plan, y compris tous leurs termes et conditions, qui ont été transmis en
langue anglaise. Le Participant accepte les dispositions de ces documents en connaissance de cause. 
 12. Foreign Asset / Account
Reporting Requirements. The Participant acknowledges that there may be certain foreign asset and/or account reporting requirements which may affect the Participant’s ability to hold or acquire Shares under the Plan or cash received from
participating in the Plan (including from any dividends paid on Shares) in a brokerage or bank account outside the Participant’s country. The Participant may be required to report such accounts, assets or transactions to the tax or other
authorities in the Participant’s country. The Participant may also be required to repatriate the sale proceeds or other funds received as a result of participating in the Plan to the Participant’s country though a designated bank or broker
within a certain time after receipt. The Participant’s acknowledge that it is the Participant’s responsibility to be compliant with such regulations and the Participant should speak to the Participant’s personal advisor on this
matter. 
 13. Insert Trading / Market Abuse Laws. Depending on the Participant’s country, or broker’s country, or the
country in which the Company’s Shares are then listed, the Participant may be subject to insider trading and/or market abuse laws in applicable jurisdictions, which may affect the Participant’s ability to directly or indirectly, accept,
acquire, sell or attempt to sell or otherwise dispose of Shares, or rights to Shares (e.g., RSUs), or rights linked to the value of Shares during such times as the Participant is considered to have “inside information” regarding the
Company (as defined by the laws or regulations in applicable jurisdictions or the Participant’s country). Local insider trading laws and regulations may prohibit the cancellation or amendment of orders the Participant places before possessing
inside information. Furthermore, the Participant understands that the Participant may be prohibited from (i) disclosing the inside information to any third party, including fellow employees (other than on a “need to know” basis) and
(ii) “tipping” third parties or causing them to otherwise buy or sell securities. Any restrictions under these laws or regulations are separate from and in addition to any restrictions that may be imposed under any applicable Company
insider trading policy. The Participant is responsible for ensuring compliance with any applicable restrictions and should consult with the Participant’s personal legal advisor on this matter. 

14. Miscellaneous. 
 (a)
Address for Notices. Any notice to be given to the Company under the terms of this Agreement must be addressed to the Company at Medallia, Inc., 575 Market Street, Suite 1850, San Francisco, California 94105 until the Company designates
another address in writing. 
 (b) Non-Transferability of RSUs. These RSUs may not be
transferred other than by will or the laws of descent or distribution. 
 (c) Minimum Mandatory Holding Period. The Participant will
not be permitted to sell or transfer any Shares issued following a vesting date before the end of a minimum mandatory holding period, to the extent applicable to the Shares underlying RSUs under Section L. 225-197-1 of the French Commercial Code, as amended, or by the French Tax Code or the French Social Security Code, as amended, to benefit from the special tax and social security regime in France; provided,
however, that such minimum mandatory holding period, if any, shall not apply to Participant’s heirs should they acquire the Shares under the Plan pursuant to Section 4. The minimum mandatory holding period is currently two years from the
Grant Date. 

  
 -9- 

 (d) Closed Period. The Shares issued following a vesting date may not be sold during
a Closed Period, to the extent applicable under French law; provided, however, that such Closed Period restriction shall not apply to the Participant’s heirs should they acquire the Shares under the Plan pursuant to Section 4. 

(e) Holding Period for Managing Corporate Officers. If the Participant qualifies as a managing corporate officer under French law and
has been granted RSUs in this capacity (i.e., “mandataires sociaux,” Président du Conseil d’Administration, Directeur Général, Directeur Général Délégué, Membre du Directoire,
Gérant de Sociétés par actions), the Participant may be subject to shareholding restrictions under French law and may not sell 20% of the Shares issued upon settlement of the RSUs until Participant ceases to serve as a managing
corporate officer. 
 (f) Compliance with Transfer Restrictions on Shares. To ensure compliance with restrictions on the transfer of
Shares described in this Section, the Company may require that the Shares be held with a brokerage firm or other agent designated by the Company (or according to any procedure implemented by the Company) until such Shares are sold. 

(g) Binding Agreement. If any RSUs are transferred, this Agreement will be binding upon and inure to the benefit of the heirs, legatees,
legal representatives, successors, and assigns of the parties to this Agreement. 
 (h) Additional Conditions to Issuance of Stock. If
the Company determines that the listing, registration, qualification, or rule compliance of the Common Stock on any securities exchange or under any state, federal, or foreign law or the tax code and related regulations or the consent or approval of
any governmental regulatory authority is necessary or desirable as a condition to the issuance of Shares to the Participant (or his or her estate), the Company will try to meet the requirements of any such state, federal, or foreign law or
securities exchange and to obtain any such consent or approval of any such governmental authority or securities exchange, but the Shares will not be issued until such conditions have been met in a manner acceptable to the Company. 

(i) Captions. Captions provided in this Agreement are for convenience only and are not to serve as a basis for interpretation or
construction of this Agreement. 
 (j) Agreement Severable. If any provision of this Agreement is held invalid or unenforceable, that
provision will be severed from the remaining provisions of this Agreement and the invalidity or unenforceability will have no effect on the remainder of the Agreement. 

(k) Country-Specific Appendix. These RSUs are subject to any special terms and conditions set forth in any appendix to this Agreement
for the Participant’s country (the “Appendix”). If the Participant relocates to a country included in the Appendix, the special terms and conditions for that country will apply to him or her to the extent the Company determines
that applying such terms and conditions is necessary or advisable for legal or administrative reasons. 
 (l) Choice of Law; Choice of
Forum. The Plan, this Agreement, these RSUs, and all determinations made and actions taken under the Plan, to the extent not otherwise governed by the laws of the United States, will be governed by the laws of the State of Delaware without
giving effect to principles of conflicts of law. For purposes of litigating any dispute that arises under the Plan, the Participant’s acceptance of these RSUs is his or her consent to the jurisdiction of the State of Delaware and his or her
agreement that any such litigation will be conducted in the Delaware Court of Chancery or the federal courts for the United States for the District of Delaware and no other courts, regardless of where he or she is performing services. 

  
 -10- 

 (m) Modifications to the Agreement. The Plan and this Agreement constitute the entire
understanding of the parties on the subjects covered. The Participant expressly warrants that he or she is not accepting this Agreement in reliance on any promises, representations, or inducements other than those contained herein. Modifications to
this Agreement or the Plan can be made only in an express written contract executed by a duly authorized officer of the Company. The Company reserves the right to revise the Agreement as it deems necessary or advisable, in its sole discretion and
without the consent of the Participant, to comply with Code Section 409A, to otherwise avoid imposition of any additional tax or income recognition under Code Section 409A in connection with these RSUs, or to comply with other Applicable
Laws. 
 (n) Waiver. The Participant acknowledges that a waiver by the Company of a breach of any provision of this Agreement will not
operate or be construed as a waiver of any other provision of this Agreement or of any subsequent breach of this Agreement by him or her. 
  

  
 -11- 

 EXHIBIT B 

APPENDIX TO FRENCH-QUALIFIED RESTRICTED STOCK UNIT AGREEMENT 

Terms and Conditions 
 This Appendix to
French-Qualified Restricted Stock Unit Agreement (the “Appendix”) includes additional terms and conditions that govern these RSUs granted to the Participant under the Plan if he or she resides in one of the countries listed below on
the Grant Date or he or she moves to one of the listed countries. 
 Notifications 

This Appendix may also include information regarding exchange controls and certain other issues of which the Participant should be aware with respect to
participation in the Plan. The information is based on the securities, exchange control, and other Applicable Laws in effect in the respective countries as of June 2019. Such Applicable Laws are often complex and change frequently. As a result, the
Company strongly recommends that the Participant not rely on the information in this Appendix as the only source of information relating to the consequences of participation in the Plan because the information may be out of date at the time the
Participant sells Shares acquired under the Plan. 
 In addition, the information contained in this Appendix is general in nature and may not apply to the
Participant’s particular situation, and the Company is not in a position to assure him or her of a particular result. The Participant is advised to seek appropriate professional advice as to how the Applicable Laws in his or her country may
apply to his or her situation. 
 Finally, if the Participant is a citizen or resident of a country other than the one in which he or she is currently
working, transfers employment after these RSUs are granted, or is considered a resident of another country for local law purposes, the information in this Appendix may not apply to him or her, and the Administrator will determine to what extent the
terms and conditions in this Appendix apply. 
 ARGENTINA 

TERMS AND CONDITIONS 

Labor Law Acknowledgement. The following provision supplements Section 8 of the Agreement. 

In accepting the RSUs, the Participant acknowledges and agrees that the grant of RSUs is made by the Company (not the Employer) in its sole discretion and
that the value of the RSUs or any Shares acquired under the Plan shall not constitute salary or wages for any purpose under Argentine labor law, including, but not limited to, the calculation of (i) any labor benefits including, without
limitation, vacation pay, thirteenth salary, compensation in lieu of notice, annual bonus, disability, and leave of absence payments, etc., or (ii) any termination or severance indemnities or similar payments. 

NOTIFICATIONS 
 Securities Law
Notification. Neither the RSUs nor the Shares subject to the RSUs are publicly offered or listed on any stock exchange in Argentina. The offer is private and not subject to the supervision of any Argentine governmental authority. 

 Exchange Control Notification. Following the sale of Shares, the Argentine bank handling the
transaction may request certain documentation in connection with the request to transfer proceeds into Argentina (e.g., evidence of the sale, etc.). The Participant is solely responsible for complying with the exchange control rules that may
apply in connection with the Participant’s participation in the Plan. Prior to transferring proceeds into Argentina, the Participant is strongly advised to consult the Participant’s local bank and/or personal legal advisor to confirm the
applicable requirements. The Participant should note that the interpretations of the applicable Argentine Central Bank regulations may vary by bank and that exchange control rules and regulations are subject to change without notice. 

Foreign Asset/Account Tax Reporting Notification. The Participant must report any Shares acquired under the Plan and held by the Participant on
December 31 of each year on the Participant’s annual tax return for that year. 
 AUSTRALIA 

NOTIFICATIONS 
 Tax
Notification. The Plan is a plan to which Subdivision 83A-C of the Income Tax Assessment Act 1997 (Cth) applies (the “Act”) (subject to the conditions in the Act). 

Securities Law Notification. If the Participant acquires Shares under the Plan and offers such shares for sale to a person or entity resident in
Australia, the offer may be subject to disclosure requirements under Australian law. The Participant is advised to obtain legal advice regarding the Participant’s disclosure obligations prior to making any such offer. 

AUSTRIA 

NOTIFICATIONS 
 Exchange Control
Notification. If the Participant holds Shares obtained through the Plan outside of Austria, the Participant may be required to submit reports to the Austrian National Bank as follows: (i) on a quarterly basis if the value of the
Shares as of any given quarter meets or exceeds €30,000,000; and (ii) on an annual basis if the value of the Shares as of December 31 meets or exceeds €5,000,000. The quarterly reporting date is as of the last day of the
respective quarter; the deadline for filing the quarterly report is the 15th day of the month following the end of the respective quarter. The deadline for filing the annual report is January 31 of the following year. 

In addition, when Shares are sold or a dividend is received, the Participant may be required to comply with certain exchange control obligations if the cash
amounts are held outside Austria. If the transaction volume of all the Participant’s accounts abroad meets or exceeds €10,000,000, the movements and balances of all accounts must be reported monthly, as of the last day of the month, on or
before the 15th day of the following month on the prescribed form (Meldungen SI-Forderungen und/oder SI Verpflichtungen). 

BRAZIL 

TERMS AND CONDITIONS 

Compliance with Law. By accepting the RSUs, the Participant agrees to comply with all applicable Brazilian laws and pay any and all applicable Tax-Related Items associated with the vesting of the RSUs and the issuance and/or sale of Shares acquired under the Plan or the receipt of dividends. 

Labor Law Acknowledgment. By accepting the RSUs, the Participant understands, acknowledges and agrees that, for all legal purposes (i) the
Participant is making an investment decision, (ii) the Shares will be issued to the Participant only if the vesting conditions are met, and (iii) the value of the underlying Shares is not fixed and may increase or decrease in value without
compensation to the Participant. 

 NOTIFICATIONS 

Foreign Asset / Account Reporting Notification. If the Participant is a resident of, or domiciled in Brazil, the Participant will be required to
submit an annual declaration of assets and rights held outside of Brazil to the Central Bank of Brazil if the aggregate value of such assets and rights is equal to or greater than US$100,000. The assets and rights that must be reported include
Shares acquired under the Plan. 
 CANADA 

TERMS AND CONDITIONS 

Vesting. The following provision modifies the Vesting Schedule section of the Notice of Grant and Section 3 of the Agreement: 

Subject to the limitations contained herein, the Participant’s RSUs will vest as provided in the Participant’s Grant Notice. Vesting will cease upon
the Participant’s termination as a Service Provider. Notwithstanding anything in the Plan or Agreement to the contrary, for purposes of the RSUs, the Participant’s status as a Service Provider shall be considered terminated (regardless of
the reason for such termination and whether or not later found to be invalid or in breach of employment laws in the jurisdiction where the Participant is employed or rendering services or the terms of the Participant’s employment or service
agreement, if any) as of the date that is the earliest of (i) the date of the Participant’s termination as a Service Provider, (ii) the date on which the Participant receives a notice of the Participant’s termination as a Service
Provider, and (iii) the date on which the Participant is no longer actively providing services to the Company or the Employer (the “Termination Date”), and shall not include or be extended by any period following such day
during which the Participant is in receipt of or eligible to receive any notice of termination, pay in lieu of notice of termination, severance pay or any other payments or damages, whether arising under statute, contract or at common law. The Board
shall have exclusive discretion to determine when the Participant is no longer actively providing services for purposes of the Participant’s RSUs (including whether the Participant may still be considered to be providing services while on a
leave of absence). 
 The following terms and conditions apply to employees resident in Quebec: 

Language. The parties acknowledge that it is their express wish that the Agreement, as well as all documents, notices and legal proceedings entered
into, given or instituted pursuant hereto or relating directly or indirectly hereto, be drawn up in English. 
 Les parties reconnaissent avoir
expressement souhaité que la convention [“Agreement”], ainsi que tous les documents, avis et procédures judiciaries, éxecutés, donnés ou intentés en vertu de, ou lié, directement ou
indirectement à la présente convention, soient rédigés en langue anglaise. 
 Data Privacy. The following provision
supplements Section 9 of the Agreement. 
 The Participant hereby authorizes the Company and the Company’s representatives to discuss with and
obtain all relevant information from all personnel, professional or not, involved in the administration and operation of the Plan. The Participant further authorizes the Company and any member of the Company Group and the Board to disclose and
discuss the Plan with their advisors and to record all relevant information and keep such information in the Participant’s employee file. 

NOTIFICATIONS 
 Securities Law
Notification. The sale or other disposal of the Shares acquired at vesting of the RSUs may not take place within Canada. The Participant should consult the Participant’s personal legal advisor prior to selling Shares. 

 Foreign Asset / Account Tax Reporting Notification. Canadian residents are required to report to the
tax authorities any foreign property held outside of Canada (including RSUs and Shares acquired under the Plan) annually on form T1135 (Foreign Income Verification Statement) if the total value of the foreign property exceeds C$100,000 at any time
during the year. Thus, if the C$100,000 cost threshold is exceeded by other foreign property held by the Participant, the RSUs must be reported. The Participant should consult the Participant’s personal legal advisor to ensure compliance with
applicable reporting obligations. 
 GERMANY 

NOTIFICATIONS 
 Exchange Control
Notification. Cross-border payments in excess of €12,500 must be reported monthly to the German Federal Bank (Bundesbank). In case of payments in connection with the sale of Shares acquired under the Plan or the receipt of any
cash dividends, the report must be filed electronically by the fifth day of the month following the month in which the payment was received. The form of report (“Allgemeine Meldeportal Statistik”) can be accessed via the
Bundesbank’s website (www.bundesbank.de) and is available in both German and English. The Participant is responsible for satisfying the reporting obligation. 

Foreign Asset / Account Reporting Notification. If the Participant acquires Shares under the Plan leads to a
so-called qualified participation at any point during the calendar year, the Participant will need to report the acquisition when the Participant files the Participant’s tax return for the relevant year.
A qualified participation is attained if (i) the value of the Shares acquired exceeds €150,000 or (ii) in the unlikely event the Participant holds Shares exceeding 10% of the Company’s total common stock. 

HONG KONG 

TERMS AND CONDITIONS 

Sale of Shares. As a condition of the vesting of the Participant’s RSUs, the Participant agrees that, in the event that any portion of the
Participant’s RSUs becomes vested prior to the six-month anniversary of the Grant Date, the Participant will not sell any Shares acquired upon vesting of the Participant’s RSUs prior to the six-month anniversary of the Grant Date. 
 NOTIFICATIONS 

Securities Law Notification. WARNING: The contents of this document have not been reviewed by any regulatory authority in Hong Kong. The
Participant should exercise caution in relation to the offer. If the Participant is in doubt about any of the contents of the Agreement, or the Plan, the Participant should obtain independent professional advice. Neither the RSUs nor the Shares
acquired upon vesting of the RSUs constitute a public offering of securities under Hong Kong law and are available only to employees of the Company and any member of the Company Group. The Agreement, the Plan and other incidental materials
(i) have not been prepared in accordance with and are not intended to constitute a “prospectus” for a public offering of securities under applicable securities legislation in Hong Kong and (ii) are
intended only for the personal use of each eligible employee of the Company and any member of the Company Group and may not be distributed to any other person. 

IRELAND 
 There are
no country-specific provisions. 

 ISRAEL 

TERMS AND CONDITIONS 

102 Appendix. The RSUs are granted under the Section 102 Appendix to the Plan (the “Israeli Appendix”), which is considered part
of the Plan. The terms used herein shall have the meaning ascribed to them in the Plan or Israeli Appendix. In the event of any conflict, whether explicit or implied, between the provision of the Agreement and the Israeli Appendix, the provisions
set out in the Israeli Appendix shall prevail. By accepting this grant, the Participant acknowledges that a copy of the Israeli Appendix has been provided to the Participant. 

Additional Covenants and Undertakings. In addition to any covenants and undertaking set out in the Agreement, the Participant also (i) declares
that the Participant is familiar with Section 102 and the regulations and rules promulgated thereunder, including without limitations the provisions of the tax route applicable to the RSUs, and agrees to comply with such provisions, as amended
from time to time, provided that if such terms are not met, Section 102 may not apply, and (ii) agrees to the terms and conditions of the trust deed and Trust Agreement signed between the Trustee and the Company and/or the applicable
member of the Company Group, which is available for the Participant’s review, during normal working hours, at the Company’s or applicable member of the Company Group’s offices, (iii) acknowledges that releasing the RSUs and
underlying Shares from the control of the Trustee prior to the termination of the Holding Period constitutes a violation of the terms of Section 102 and agree to bear the relevant sanctions, (iv) authorizes the Company and/or the
applicable member of the Company Group to provide the Trustee with any information required for the purpose of administering the Plan including executing its obligations under the Tax Ordinance, the trust deed and the Trust Agreement, including
without limitation information about the Participant’s RSUs, underlying Shares, income tax rates, salary bank account, contact details and identification number, (v) declares that the Participant is a resident of the State of Israel for
tax purposes on the grant date and agree to notify the Company upon any change in the residence address indicated herein and acknowledge that if the Participant’s engagement with the Company or member of the Company Group is terminated and the
Participant is no longer employed by the Company or any member of the Company Group, the RSUs and underlying Shares shall remain subject to Section 102, the Trust Agreement, the Plan, the Israeli Appendix and the Agreement; (vi) warrants
and undertakes that at the time of grant of the RSUs herein, or as a consequence of the grant, the Participant is not and will not become a holder of a “controlling interest” in the Company, as such term is defined in Section 32(9) of
the Tax Ordinance, (vii) the grant of the RSUs is conditioned upon the Participant signing all documents requested by the Company or the Trustee. 

Capital Gains Awards. The RSUs are intended to qualify as Capital Gains Awards, subject to the Participant consenting to the requirements of such tax
route by accepting the terms of the Agreement and the grant of the RSUs, and subject further to the compliance with all the terms and conditions of such tax route. In respect of Capital Gains Awards, tax is only due upon sale of the underlying
Shares or upon release of the underlying Shares from the holding or control of the Trustee. 
 Trustee Arrangement. The RSUs, the underlying Shares
issued upon vesting and/or any additional rights, including without limitation any right to receive any dividends or any Shares received as a result of an adjustment made under the Plan that may be granted in connection with the RSUs (the
“Additional Rights”), shall be issued to or controlled by the Trustee for the Participant’s benefit under the provisions of Section 102 and will be controlled by the Trustee for at least the period stated in
Section 102 of the Tax Ordinance and the Income Tax Rules (Tax Benefits in Share Issuance to Employees) 5763-2003 (the “Rules”). In the event the RSUs does not meet the requirements of Section 102 of the Tax Ordinance,
such RSUs and the underlying Shares shall not qualify for the favorable tax treatment under Section 102 of the Tax Ordinance. The Company makes no representations or guarantees that the RSUs will qualify for favorable tax treatment and will not
be liable or responsible if favorable tax treatment is not available under Section 102 of the Tax Ordinance. Any fees associated with any vesting, sale, transfer or any act in relation to the RSUs shall be borne by the Participant and the
Trustee and/or the Company and/or any member of the Company Group shall be entitled to withhold or deduct such fees from payments otherwise due to the Participant from the Company or a member of the Company Group or the Trustee. 

 Restrictions on Sale. In accordance with the requirements of Section 102 of the Ordinance and
the capital gains route, the Participant shall not sell or transfer the underlying Shares or Additional Rights from the Trustee until the end of the required Holding Period. Notwithstanding the above, if any such sale or transfer occurs before the
end of the required Holding Period, the sanctions under Section 102 shall apply to and shall be borne by the Participant. 
 Tax Treatment. The
RSUs are intended to be taxed in accordance with Section 102, subject to full and complete compliance with the terms of Section 102. Participants with dual residency for tax purposes may be subject to taxation in several jurisdictions.

 Any tax imposed in respect of the RSUs and/or underlying Shares, including, but not limited to, the grant of the RSUs, and/or the vesting, transfer,
waiver, or expiration of RSUs and/or underlying Shares, and/or the sale of underlying Shares, shall be borne solely by the Participant, and in the event of death, by the Participant’s heirs. The Company, any member of the Company Group, the
Trustee or anyone on their behalf shall not be required to bear the aforementioned tax, directly or indirectly, nor shall they be required to gross up such tax in the Participant’s salary or remuneration. The applicable tax shall be withheld
from the proceeds of sale of underlying Shares or shall be paid to the Company or a member of the Company Group or the Trustee by the Participant. Notwithstanding the foregoing, the Company or a member of the Company Group or the Trustee shall be
entitled to withhold tax as it deems necessary to comply with applicable law and to deduct any tax from payments otherwise due to the Participant from the Company or a member of the Company Group or the Trustee. The ramifications of any future
modification of applicable law regarding the taxation of the RSUs granted to the Participant shall apply to the Participant accordingly and the Participant shall bear the full cost thereof, unless such modified laws expressly provide otherwise. 

The issuance of the underlying Shares upon the vesting of the RSUs or in respect thereto, shall be subject to the full payments of any tax (if applicable).

 Securities Law Notification. If required under applicable law, the Company shall use reasonable efforts to receive a securities exemption from the
Israeli Securities Authority to avoid the requirement to file an Israeli securities prospectus in relation to the Plan. 
 Governing Law.
Notwithstanding Section 16(h) of the Agreement, solely for Israeli tax purposes, the Agreement shall be governed by and construed and enforced in accordance with the laws of the State of Israel. 

ITALY 

TERMS AND CONDITIONS 

Plan Document Acknowledgement. In accepting the RSUs, the Participant acknowledges that the Participant has received a copy of the Plan, the Notice of
Grant and the Agreement, and has reviewed the Plan, the Notice of Grant and the Agreement in their entirety and fully understands and accepts all provisions of the Plan, the Notice of Grant and the Agreement. 

The Participant further acknowledges that the Participant has read and specifically and expressly approves the Notice of Grant and the following sections of
the Agreement: Section 1, Section 2, Section 3, Section 4, Section 5, Section 7, Section 8, Section 9, Section 10, Section 11, Section 12, Section 13, Section 14, and Section 15.

 NOTIFICATIONS 
 Foreign
Asset / Account Tax Reporting Notification. If the Participant is an Italian resident and holds investments or financial assets outside of Italy (e.g., cash, Shares) during any fiscal year which may generate income taxable in Italy, the
Participant is required to report such investments or assets on the Participant’s annual tax return for such fiscal year (on UNICO Form, RW Schedule, or on a special form if the Participant is not

 
required to file a tax return). These reporting obligations will also apply to Italian residents who are the beneficial owners of foreign financial assets under Italian money laundering
provisions. The Participant should consult the Participant’s personal advisor to ensure compliance with applicable reporting obligations. 

MEXICO 

TERMS AND CONDITIONS 

Plan Document Acknowledgment. By accepting the RSUs, the Participant acknowledges that the Participant has received a copy of the Plan and the
Agreement, including this Appendix, which the Participant has reviewed. The Participant further acknowledges that the Participant accepts all the provisions of the Plan and the Agreement, including this Appendix. The Participant also acknowledges
that the Participant has read and specifically and expressly approves the terms and conditions set forth in Section 8 of the Agreement, which clearly provide as follows: 
  

	(1)	 The Participant’s participation in the Plan does not constitute an acquired right; 

 

	(2)	 The Plan and the Participant’s participation in it are offered by the Company on a wholly discretionary
basis; 

  

	(3)	 The Participant’s participation in the Plan is voluntary; and 

 

	(4)	 The Company and the members of the Company Group are not responsible for any decrease in the value of any
Shares acquired pursuant to the RSUs. 

 Labor Law Acknowledgement and Policy Statement. By accepting the RSUs, the Participant
acknowledges that the Company, with registered offices at 450 Concar Drive, San Mateo, CA 94402, U.S.A., is solely responsible for the administration of the Plan. The Participant further acknowledges that the Participant’s participation in the
Plan, the grant of RSUs and any acquisition of shares under the Plan do not constitute an employment relationship between the Participant and the Company because the Participant is participating in the Plan on a wholly commercial basis. Based on the
foregoing, the Participant expressly acknowledges that the Plan and the benefits that the Participant may derive from participation in the Plan do not establish any rights between the Participant or the Employer and do not form part of the
employment conditions and/or benefits provided by the Employer, and any modification of the Plan or its termination shall not constitute a change or impairment of the terms and conditions of the Participant’s employment. 

The Participant further understands that the Participant’s participation in the Plan is the result of a unilateral and discretionary decision of the
Company and, therefore, the Company reserves the absolute right to amend and/or discontinue the Participant’s participation in the Plan at any time, without any liability to the Participant. 

Finally, the Participant hereby declares that the Participant does not reserve to him or herself any action or right to bring any claim against the Company
for any compensation or damages regarding any provision of the Plan or the benefits derived under the Plan, and that the Participant therefore grant a full and broad release to the Company, the members of the Company Group, branches, representation
offices, shareholders, officers, agents or legal representatives, with respect to any claim that may arise. 
 Spanish Translation 

Reconocimiento del Convenio de Concesión. Al aceptar las Unidades de Acciones Restringidas (“Unidades”), el
Beneficiario reconoce que ha recibido y revisado una copia del Plan y del Convenio de Concesión, incluyendo este Apéndice. El Beneficiario reconoce y acepta todas las disposiciones del Plan y del Convenio de Concesión,
incluyendo este Apéndice. El Beneficiario también reconoce que ha leído y aprobado de forma expresa los términos y condiciones establecidos en la sección 10 del Convenio de Concesión, que claramente
establece lo siguiente: 
  

	(1)	 La participación del Beneficiario en el Plan no constituye un derecho adquirido;

	(2)	 El Plan y la participación del Beneficiario en el es ofrecido por la Compañía de manera
completamente discrecional; 

  

	(3)	 La participación del Beneficiario en el Plan es voluntaria; y 

 

	(4)	 La Compañía y los miembros del Grupo de la Compañía no son responsables por
ninguna disminución en el valor de las Acciones adquiridas de las Unidades. 

 Reconocimiento del Derecho Laboral
y Declaración de la Política. Al aceptar el Premio, el Beneficiario reconoce que la Compañía, con domicilio social en 450
Concar Drive, San Mateo, CA 94402, U.S.A., es la única responsable por la administración del Plan. Además, el Beneficiario reconoce que su participación en el Plan, la concesión de las Unidades y cualquier
adquisición de Acciones bajo el Plan no constituyen una relación laboral entre el Beneficiario y de la Compañía, en virtud de que el Beneficiario está participando en el Plan en su totalidad sobre una base
comercial. Por lo anterior, el Beneficiario expresamente reconoce que el Plan y los beneficios que puedan derivarse de su participación no establecen ningún derecho entre el Beneficiario y su empleador, y que no forman parte de las
condiciones de trabajo y/o beneficios otorgados por su empleador, y cualquier modificación del Plan o la terminación del mismo no constituirá un cambio o modificación de los términos y condiciones en el empleo del
Beneficiario. 
 Además, el Beneficiario comprende que su participación en el Plan es el resultado de una decisión discrecional
y unilateral de la Compañía, por lo que la Compañía se reserva el derecho absoluto de modificar y/o suspender la participación del Beneficiario en el Plan en cualquier momento, sin responsabilidad frente al
Beneficiario. 
 Finalmente, el Beneficiario manifiesta que no se reserva acción o derecho alguno que origine una demanda en contra de la
Compañía, por cualquier compensación o daño relacionada con las disposiciones del Plan o de los beneficios otorgados en el mismo, y en consecuencia el Beneficiario libera de la manera más amplia y total de
responsabilidad a la Compañía, sus subsidiarias, afiliadas, sucursales, oficinas de representación, sus accionistas, directores, agentes y representantes legales de cualquier demanda que pudiera surgir. 

NETHERLANDS 
 There
are no country-specific provisions. 
 SINGAPORE 

NOTIFICATIONS 
 Securities Law
Notification. The grant of the RSUs is being made pursuant to the “Qualifying Person” exemption” under section 273(1)(f) of the Securities and Futures Act (Chapter 289, 2006 Ed.) (“SFA”). The
Plan has not been lodged or registered as a prospectus with the Monetary Authority of Singapore. The Participant should note that the RSUs are subject to section 257 of the SFA and that the Participant will not be able to make any subsequent sale of
Shares in Singapore or any offers of such subsequent sale of the Shares acquired under the Plan in Singapore, unless such sale or offer is made (i) more than six months from the Date of Grant, (ii) pursuant to the exemptions under Part
XIII Division (1) Subdivision (4) (other than section 280) of the SFA, or (ii) pursuant to, and in accordance with the condition of, any other applicable provisions of the SFA. 

Chief Executive Officer and Director Notification Obligation. If the Participant is the Chief Executive Officer (“CEO”), director,
associate director, or shadow director of a Singapore affiliate, the Participant is subject to certain notification requirements under the Singapore Companies Act. Among these requirements is an obligation

 
to notify the Singapore affiliate in writing when the Participant receives an interest (e.g., RSUs, Shares) in the Company or any related companies within two business days of (i) the
acquisition or disposal of shares, (ii) any change in a previously disclosed interest, or (iii) becoming the CEO, a director, associate director or shadow director if such an interest exists at that time. 

SPAIN 

TERMS AND CONDITIONS 

Acknowledgements and Agreements. The following provision supplements Section 8 of the Agreement: 

In accepting the RSUs, the Participant consents to participate in the Plan and acknowledges that the Participant has received a copy of the Plan. 

The Participant understands that the Company has unilaterally, gratuitously and discretionally decided to grant RSUs under the Plan to individuals who may be
employees of the Company or a member of the Company Group throughout the world. The decision is a limited decision that is entered into upon the express assumption and condition that any grant will not economically or otherwise bind the Company or
any member of the Company Group. Consequently, the Participant understands that the RSUs are granted on the assumption and condition that the RSUs and any Shares acquired upon vesting of the RSUs are not part of any employment contract (either with
the Company or any member of the Company Group) and shall not be considered a mandatory benefit, salary for any purposes (including severance compensation) or any other right whatsoever. In addition, the Participant understands that the RSUs would
not be granted to the Participant but for the assumptions and conditions referred to herein; thus, the Participant acknowledges and freely accepts that should any or all of the assumptions be mistaken or should any of the conditions not be met for
any reason, then the grant of RSUs shall be null and void. 
 RSUs are a conditional right to Shares and can be forfeited in the case of, or affected by,
the Participant’s termination as a Service Provider. This will be the case, for example, even if (1) the Participant is considered to be unfairly dismissed without good cause; (2) the Participant is dismissed for disciplinary or
objective reasons or due to a collective dismissal; (3) the Participant terminates employment due to a change of work location, duties or any other employment or contractual condition; (4) the Participant terminates employment due to
unilateral breach of contract of the Company or any member of the Company Group; or (5) the Participant’s employment terminates for any other reason whatsoever, except for reasons specified in the Agreement. Consequently, upon
Participant’s termination as a Service Provider for any of the reasons set forth above, the Participant may automatically lose any rights to the unvested RSUs granted to the Participant as of the date of the Participant’s termination as a
Service Provider, as described in the Plan and the Agreement. 
 NOTIFICATIONS 

Securities Law Notification. No “offer of securities to the public,” as defined under Spanish law, has taken place or
will take place in the Spanish territory in connection with the grant of the RSUs. The Agreement has not been nor will it be registered with the Comisión Nacional del Mercado de Valores, and does not constitute a public offering
prospectus. 
 Exchange Control Notification. The Participant must declare the acquisition and sale of shares to the Dirección
General de Comercio y Inversiones (the “DGCI”) for statistical purposes. Because the Participant will not sell the shares through the use of a Spanish financial institution, the Participant must make the declaration him or
herself by filing a D-6 form with the DGCI. Generally, the D-6 form must be filed each January while the shares are owned. 

 Further, the Participant is required to declare electronically to the Bank of Spain any securities accounts
(including brokerage accounts held abroad), as well as the shares held in such accounts if the value of the transactions during the prior tax year or the balances in such accounts as of December 31 of the prior tax year exceed €1,000,000.

 Foreign Asset/Account Reporting Notification. To the extent that the Participant holds shares and/or has bank accounts outside Spain with a
value in excess of €50,000 (for each type of asset) as of December 31, the Participant will be required to report information on such assets on the Participant’s tax return (tax form 720) for such year. After such shares and/or
accounts are initially reported, the reporting obligation will apply for subsequent years only if the value of any previously-reported shares or accounts increases by more than €20,000. 

SWEDEN 
 There are
no country-specific provisions. 
 SWITZERLAND 

NOTIFICATIONS 
 Securities Law
Notification. The grant of RSUs is considered a private offering in Switzerland and is, therefore, not subject to registration in Switzerland. Neither this document nor any other material related to the RSUs constitutes a
prospectus as such term is understood pursuant to Article 652a of the Swiss Code of Obligations, and neither this document nor any other materials related to the RSUs may be publicly distributed or otherwise made publicly available in Switzerland.
Neither this document nor any other offering or marketing material relating to the RSUs has been or will be filed with, approved or supervised by any Swiss regulatory authority (in particular, the Swiss Financial Supervisory Authority (FINMA)). 

UNITED KINGDOM 

TERMS AND CONDITIONS 

Joint Election for Transfer of Liability for Employer National Insurance Contributions. As a condition of the vesting of the Participant’s RSUs at
a time when the shares are considered “readily convertible assets” under U.K. law, the Participant agrees to accept any liability for secondary Class 1 National Insurance contributions (“NICs”) which may be payable by
the Company and/or the Participant’s Employer in connection with the Participant’s RSUs and any event giving rise to Tax-Related Items (the “Employer’s
Liability”). Without prejudice to the foregoing, the Participant agrees to execute the joint election with the Company (the “Joint Election”), the form of such Joint Election being formally approved by HM
Revenue & Customs (“HMRC”), and any other consent or elections required to accomplish the transfer of the Employer’s Liability to the Participant. In this regard, the Participant agrees to execute such other joint
elections as may be required between him or herself and any successor to the Company and/or the Employer. The Participant further agrees that the Company and/or the Employer may collect the Employer’s Liability by any of the means set
forth in Section 5 of the Agreement. 
 If the Participant does not complete the Joint Election prior to vesting of the Participant’s RSUs, or if
approval of the Joint Election is withdrawn by HMRC and a new Joint Election is not entered into, the RSUs shall become null and void and may not vest, without any liability to the Company, the Employer or any member of the Company Group. 

 Tax Obligations. The following provision supplements Section 5 of the Agreement: 

The Participant agrees that the Participant is liable for all Tax-Related Items and hereby covenants to pay all such Tax-Related Items as and when requested by the Company or the Employer or by HMRC (or any other tax authority or any other relevant authority). The Participant also agrees to indemnify and keep indemnified the
Company and the Employer against any Tax–Related Items that they are required to pay or withhold or have paid or will pay on the Participant’s behalf to HMRC (or any other tax authority or any other relevant authority). 

Notwithstanding the foregoing, if the Participant is a director or executive officer of the Company (within the meaning of Section 13(k) of the U.S.
Securities and Exchange Act of 1934, as amended), the Participant understands that the Participant may not be able to indemnify the Company for the amount of any income tax not collected from or paid by the Participant within ninety (90) days
of the end of the U.K. tax year in which the event giving rise to the Tax-Related Items occurs, in case the indemnifications would be considered to be a loan. In this case, the income tax not collected or paid
may constitute a benefit to the Participant on which additional income tax and NICs may be payable. The Participant understands that the Participant will be responsible for reporting and paying any income tax due on this additional benefit directly
to HMRC under the self-assessment regime and for reimbursing the Company or the Employer, as applicable, for the value of any employee NICs due on this additional benefit. If the Participant fails to comply with the Participant’s obligations in
connection with the income tax as described in this section, the Company may refuse to deliver the Shares to the Participant without any liability to the Company or the Employer. 

 RULES OF THE 

MEDALLIA, INC. 
 2019
EQUITY INCENTIVE PLAN 
 FOR PARTICIPANTS IN FRANCE 

1. Introduction. The Compensation Committee (the “Committee”) of the Board of Directors (the “Board”) of Medallia,
Inc. (the “Company”) has established the Medallia, Inc. 2019 Equity Incentive Plan as may be further amended and restated from time to time (the “U.S. Plan”), for the benefit of certain eligible Service Providers,
including employees of the Company and its Subsidiaries, including its Subsidiaries in France (each, a “French Entity”), of which the Company holds directly or indirectly at least 10% of the share capital. 

Section 3(b)(vii) of the U.S. Plan authorizes the Board, the Committee or an authorized delegate (collectively, the “Administrator”) to
establish, amend and rescind rules relating to the U.S. Plan, including rules relating to sub-plans established to satisfy laws of jurisdictions other than the United States or to qualify awards for special
tax treatment under laws of jurisdictions other than the United States. The Administrator has determined that it is necessary and desirable to establish a sub-plan for the purpose of qualifying Restricted
Stock Units for the special tax and social security treatment in France. The Administrator intends with this document to establish a sub-plan of the U.S. Plan for the purpose of granting Restricted Stock Units
which qualify for the special tax and social security treatment in France applicable to shares of common stock (“Shares”) granted for no consideration under Sections L.
225-197-1 to L. 225-197-6 of the French Commercial Code, as amended,
(“French-Qualified Restricted Stock Units”) to qualifying Employees of a French Entity who are residents in France for French tax purposes or subject to the French social security contributions regime (“French
Participants”). 
 The terms of the U.S. Plan applicable to Restricted Stock Units, as set out in the Appendix will, subject to the modifications
in the following terms and conditions, be incorporated to this document and constitute part of the Rules of the Medallia, Inc. 2019 Equity Incentive Plan for Participants in France (the “French Plan”). 

Under this French Plan, qualifying French Participants selected at the Administrator’s discretion will be granted Restricted Stock Units, as defined in
Section 2 below. In no case will other Awards (e.g., options, stock appreciation rights, or restricted stock) be granted under this French Plan. The Restricted Stock Units will be granted solely with respect to Company Shares. 

2. Definitions. Capitalized terms not defined herein will have the same meanings as set forth in the U.S. Plan. 

(a) The term “Closed Period,” which applies to companies whose shares are listed on a regulated exchange market, will, in
relation to French-Qualified Restricted Stock Units, mean, as set forth in Section L. 225-197-1 of the French Commercial Code, as amended, (x) ten quotation days
preceding and three quotation days following the disclosure to the public of the consolidated financial statements or the annual statements of the Company, or (y) the period as from the date the corporate management of the Company possesses
confidential information which, if disclosed to the public, could have a material impact on the quotation price of Shares, until ten quotation days after the day such information is disclosed to the public. 

  
 1 

 If French law or regulations are amended after adoption of this French Plan to modify the definition or
applicability of the Closed Period to French-Qualified Restricted Stock Units, such amendment will become applicable to any French-Qualified Restricted Stock Units granted under this French Plan to the extent permitted or required by French law.

 (b) The term “Grant Date” means the date on which the Administrator both (i) designates the French Participants, and
(ii) specifies the material terms and conditions of the French-Qualified Restricted Stock Units, including the number of Shares subject to the French-Qualified Restricted Stock Units, the conditions for vesting in the French-Qualified
Restricted Stock Units, and any restrictions on the sale of Shares subject to the French-Qualified Restricted Stock Units. 
 (c) The term
“Restricted Stock Unit” means a Restricted Stock Unit Award granted under the U.S. Plan, pursuant to which the Company will issue to the French Participant, after the vesting conditions for such Restricted Stock Units have been met,
at no consideration, one Share for each Restricted Stock Unit granted to the French Participant. Dividend and voting rights will not apply until the issuance of Shares after vesting of the Restricted Stock Units. French-Qualified Restricted Stock
Unit may not be settled in cash. 
  

	3.	 Eligibility. 

(a) Subject to subsection 3(c), any individual who, on the Grant Date of the French-Qualified Restricted Stock Unit, and to the extent required
under French law, is a current salaried employee employed under the terms and conditions of an employment contract (“contrat de travail”) by a French Entity or, if the Shares are listed on a regulated exchange market, a corporate
officer of a French Entity (subject to subsection 3(b)) will be eligible to receive, at the discretion of the Administrator, French-Qualified Restricted Stock Units under this French Plan, provided he or she also satisfies the eligibility conditions
under the U.S. Plan. 
 (b) French-Qualified Restricted Stock Units may not be issued to a corporate officer of a French Entity, other than
the managing corporate officers (“mandataires sociaux,” i.e., Président du Conseil d’Administration, Directeur Général, Directeur Général
Délégué, Membre du Directoire, Gérant de Sociétés par actions), unless the officer is employed under the terms and conditions of an employment contract (“contrat de
travail”) with a French Entity, as defined by French law. The Administrator, in its discretion and in accordance with French law, may impose additional restrictions on the vesting of French-Qualified Restricted Stock Units and on the
holding and sale of Shares issued at vesting of French-Qualified Restricted Stock Units granted to a French Participant who qualifies as a managing corporate officer of the Company as defined under French law (i.e., “mandataires
sociaux” as set forth above). 
 (c) French-Qualified Restricted Stock Units may not be issued under this French Plan to French
Participants who own more than 10% of the Company’s share capital or to individuals other than employees and corporate officers of a French Entity. Grants of French-Qualified Restricted Stock Units under this French Plan will not result in any
French Participant’s owning more than 10% of the Company’s share capital. 
 (d) The aggregate number of French-Qualified
Restricted Stock Units will not exceed 10% of the Company’s share capital. 

  
 2 

 4. Vesting/Issuance of Shares. Subject to Section 6, Shares underlying the French-Qualified
Restricted Stock Units will not be delivered to the French Participants after vesting of the French-Qualified Restricted Stock Units prior to the expiration of the specific period calculated from the Grant Date as may be required to comply with the
minimum mandatory vesting period applicable to French-Qualified Restricted Stock Unit under Section L. 225-197-1 of the French Commercial Code, as amended, or under the
relevant sections of the French Tax Code or the French Social Security Code, as amended, to benefit from the special tax and social security treatment in France. 

5. Holding of Shares. Subject to Section 6, the sale or transfer of Shares issued pursuant to the French-Qualified Restricted Stock Units may not
occur prior to the relevant anniversary of the Grant Date specified by the Administrator as may be required to comply with the minimum mandatory holding period applicable to French-Qualified Restricted Stock Unit under Section L. 225-197-1 of the French Commercial Code, as amended, or the relevant sections of the French Tax Code or the French Social Security Code, as amended, to benefit from the
special tax and social security regime, even if the French Participant is no longer an employee or corporate officer of a French Entity. In addition, the Shares issued pursuant to the French-Qualified Restricted Stock Units may not be sold or
transferred during any applicable Closed Period. 
 6. Death. On the death of a French Participant, any French-Qualified Restricted Stock Units held
by a French Participant at the time of death will become immediately vested and the underlying Shares transferable to the French Participant’s heirs, unless vesting of such French-Qualified Restricted Stock Units is also subject to
performance-vesting conditions in which case the Restricted Stock Unit Award Agreement delivered to the French Participant may provide that the underlying Shares will not become vested and transferable to the French Participant’s heirs unless
and until the performance vesting conditions are satisfied. When the underlying Shares become transferable, the Company will issue the Shares to the French Participant’s heirs at their request, provided the heirs contact the Company and request
such transfer of the Shares within six months of the French Participant’s death. If the French Participant’s heirs do not request the issuance of the underlying Shares within six months of the French Participant’s death, the
French-Qualified Restricted Stock Units will be forfeited. The French Participant’s heirs will not be subject to any restrictions on the transfer of Shares set forth in Section 5. 

7. Account for Shares. Shares issued pursuant to the French-Qualified Restricted Stock Unit will be recorded and held in an account in the name of the
French Participant (except in the event of his or her death) with the Company or a broker or in such other manner as the Company may determine to ensure compliance with applicable laws, including any required holding periods. 

8. Adjustments upon Certain Events. In the event of capitalization adjustments or adjustments upon a Change in Control as set forth in Section 14
of the U.S. Plan, the Restricted Stock Units and the underlying Shares may no longer qualify as French-Qualified Restricted Stock Units unless the adjustments are recognized under applicable French legal and tax rules. The Administrator, at its
discretion, may make adjustments to the Restricted Stock Units and the 

  
 3 

 
underlying Shares, notwithstanding that the adjustments are not recognized under French law and the Restricted Stock Units and the underlying Shares may no longer qualify as French-Qualified
Restricted Stock Units eligible for the special tax and social security treatment. Further, if the French-Qualified Restricted Stock Units are assumed or substituted, or if vesting or the holding period is accelerated due to a Change in Control, the
Restricted Stock Unit Awards and the underlying Shares may no longer be considered as French-Qualified Restricted Stock Units eligible for the special tax and social security treatment. 

9. Non-Transferability. Except in the case of death, French-Qualified Restricted Stock Units may not be sold,
transferred, pledged, assigned, or otherwise alienated or hypothecated. The Shares underlying the French-Qualified Restricted Stock Unit will be issued only to the French Participant during his or her lifetime, subject to Sections 4 and 6. 

10. Disqualification. If, following the grant, changes are made to the terms and conditions of the French-Qualified Restricted Stock Units or the
underlying Shares due to any applicable legal requirements or a decision of the Company’s stockholders or the Administrator, the Restricted Stock Unit Awards and the underlying Shares may no longer qualify as French-Qualified Restricted Stock
Units. 
 If the Restricted Stock Units or the underlying Shares no longer qualify as French-Qualified Restricted Stock Units, the Administrator may
determine, in its sole discretion, to lift, shorten, or terminate certain restrictions applicable to the vesting of the Restricted Stock Units or to the sale of Shares underlying the Restricted Stock Unit Awards, which restrictions have been imposed
under this French Plan or in the applicable Restricted Stock Unit Award Agreement delivered to the French Participant. 
 In this case, the French
Participant will be ultimately liable and responsible for all taxes and social security contributions that he or she is legally required to pay in connection with the Restricted Share Units or the underlying Shares. 

11. Employment Rights. The adoption of this French Plan does not confer upon the French Participants, or any Employees of the French Entity, any
employment rights and will not be construed as a part of any employment contracts that the French Entity has with its Employees. 
 12. Amendments.
Subject to the terms of the U.S. Plan, the Administrator reserves the right to amend or discontinue this French Plan at any time in accordance with applicable French law. 

13. Interpretation. The Restricted Stock Units granted under this French Plan are intended to qualify for the special tax and social security treatment
applicable to shares granted for no consideration under Sections L. 225-197-1 to L.
225-197-6 of the French Commercial Code, as amended, and in accordance with the relevant provisions set forth by French tax and social security laws, but the Company
does not undertake to maintain this status. The terms of this French Plan will be interpreted accordingly and in accordance with the relevant provisions set forth by French tax and social security laws and relevant guidelines published by French tax
and social security administrations and subject to the fulfilment of certain legal, tax, social security, and reporting obligations, to the extent applicable. In the event of any conflict between the provisions of this French Plan and the U.S. Plan,
the provisions of this French Plan will control for any grants of Restricted Stock Unit Awards made hereunder to French Participants. 

  
 4 

 14. Effective Date. This French Plan was adopted by the Administrator and became effective on the
same date as the U.S. Plan pursuant to the authorization by the shareholders of the U.S. Plan on June 27, 2019. 

  
 5 

 APPENDIX 

MEDALLIA, INC. 
 2019
EQUITY INCENTIVE PLAN 

  
 A-1 

 MEDALLIA, INC. 

2019 EQUITY INCENTIVE PLAN 

SUB-PLAN FOR ISRAELI PARTICIPANTS 

 

	1.	 GENERAL 

  

	 	1.1	 This sub-plan (the
“Sub-Plan”) is adopted pursuant to the authority granted under Section 3(b) of the Medallia, Inc. 2019 Equity Incentive Plan (the “Plan”) and shall apply only to
Participants who are residents of the State of Israel upon the date of grant of the Award, as defined below in Section 2, or who are deemed Israeli tax residents (collectively, “Israeli Participants”). The provisions specified
hereunder shall form an integral part of the Plan. 

  

	 	1.2	 This Sub-Plan is to be read as a continuation of the Plan and modifies
Awards granted to Israeli Participants only to the extent necessary to comply with the requirements set by the Israeli law in general, and in particular, with the provisions of the Israeli Income Tax Ordinance [New Version] 1961, as may be amended
or replaced from time to time. This Sub-Plan does not add to or modify the Plan in respect of any other category of Participants. 

 

	 	1.3	 The Plan and this Sub-Plan are complimentary to each other and shall be
deemed as one. In the event of any conflict, whether explicit or implied, between the provisions of this Sub-Plan and the Plan, the provisions set out in the Sub-Plan
shall prevail. 

  

	 	1.4	 Any capitalized term not specifically defined in this Sub-Plan shall be
construed according to the interpretation given to it in the Plan. 

  

	 	1.5	 This Sub-Plan does not apply to any Award which is settled in cash.

  

	2.	 DEFINITIONS 

  

	 	2.1	 “102 Award” means any Award, provided it is settled in Shares of the Company, granted
to an Approved Israeli Participant pursuant to Section 102 of the Ordinance. 

  

	 	2.2	 “Approved Israeli Participant” means an Israeli Participant who is an employee, director or an
officer of an Israeli resident Subsidiary of the Company, excluding any Controlling Share Holder of the Company, provided that the Subsidiary is an Israeli resident company or otherwise meets the definition of an Employing Company under
Section 102. 

  

	 	2.3	 “Capital Gain Award” or “CGA” means a Trustee 102 Award
elected and designated by the Company to qualify under the capital gain tax treatment in accordance with the provisions of Section 102(b)(2) of the Ordinance. 

 

	 	2.4	 “Controlling Share Holder” shall have the meaning ascribed to it in Section 32(9) of the
Ordinance. 

  

	 	2.5	 “ITA” means the Israeli Tax Authority. 

	 	2.6	 “Israeli Award Agreement” means the Award Agreement between the Company and an Israeli
Participant that sets out the terms and conditions of an Award. 

  

	 	2.7	 “Non-Trustee 102 Award” means a 102 Award granted
pursuant to Section 102(c) of the Ordinance and not held in trust by a Trustee. 

  

	 	2.8	 “Ordinary Income Award” or “OIA” means a Trustee 102 Award elected and
designated by the Company to qualify under the ordinary income tax treatment in accordance with the provisions of Section 102(b)(1) of the Ordinance.  

 

	 	2.9	 “Ordinance” means the Israeli Income Tax Ordinance [New Version] – 1961, as now in
effect or as hereafter amended. 

  

	 	2.10	 “Section 102” means Section 102 of the Ordinance and any
regulations, rules, orders or procedures promulgated thereunder as now in effect or as hereafter amended. 

  

	 	2.11	 “Tax” means as defined in Section 2 of the Plan. 

 

	 	2.12	 “Trustee” means any person or entity appointed by the Company or the Subsidiary to serve as a
trustee and approved by the ITA, all in accordance with the provisions of Section 102(a) of the Ordinance, as may be replaced from time to time. 

  

	 	2.13	 “Trustee 102 Award” means a 102 Award granted to an Approved Israeli Participant pursuant to
Section 102(b) of the Ordinance and held in trust by a Trustee for the benefit of an Approved Israeli Participant. 

  

	 	2.14	 “Unapproved Israeli Participant” means an Israeli Participant who is not an Approved
Israeli Participant, including a consultant or a Controlling Share Holder of the Company. 

  

	3.	 ISSUANCE OF AWARDS 

 

	 	3.1	 The persons eligible for participation in the Plan as Israeli Participants shall include Approved Israeli
Participants and Unapproved Israeli Participants, provided, however, that only Approved Israeli Participants may be granted 102 Awards. 

  

	 	3.2	 The Company may designate Awards granted to Approved Israeli Participants pursuant to Section 102 as
Trustee 102 Awards or Non-Trustee 102 Awards. 

  

	 	3.3	 The grant of Trustee 102 Awards shall be made under this Sub-Plan and
shall not be made until 30 days from the date the Plan has been submitted for approval by the ITA and shall be conditioned upon the approval of the Plan and this Sub-Plan by the ITA. 

 

	 	3.4	 Trustee 102 Awards may either be classified as Capital Gain Awards (CGAs) or Ordinary Income Awards (OIAs).

	 	3.5	 No Trustee 102 Award may be granted under this Sub-Plan to any Approved
Israeli Participant, unless and until the Company has filed with the ITA its election regarding the type of Trustee 102 Awards, whether CGAs or OIAs, that will be granted under the Plan and this Sub-Plan (the
“Election”). Such Election shall become effective beginning the first date of grant of a Trustee 102 Award under this Sub-Plan and shall remain in effect at least until the end of the year
following the year during which the Company first granted Trustee 102 Awards. The Election shall obligate the Company to grant only the type of Trustee 102 Award it has elected, and shall apply to all Israeli Participants who are granted Trustee 102
Awards during the period indicated herein, all in accordance with the provisions of Section 102(g) of the Ordinance. For the avoidance of doubt, the Election shall not prevent the Company from granting
Non-Trustee 102 Awards simultaneously. 

  

	 	3.6	 All Trustee 102 Awards must be held in trust by, or subject to the approval of the ITA, under the control or
supervision of a Trustee, as described in Section 4 below.  

  

	 	3.7	 The designation of Non-Trustee 102 Awards and Trustee 102 Awards shall
be subject to the terms and conditions set forth in Section 102. 

  

	 	3.8	 Awards granted to Unapproved Israeli Participants shall be subject to tax according to the provisions of the
Ordinance and shall not be subject to the Trustee arrangement detailed herein. 

  

	4.	 TRUSTEE 

  

	 	4.1	 Trustee 102 Awards which shall be granted under this Sub-Plan and/or
any Share allocated or issued upon grant, vesting or exercise of a Trustee 102 Award and/or other Shares received following any realization of rights under the Plan, shall be allocated or issued to the Trustee or controlled by the Trustee, for the
benefit of the Approved Israeli Participants, in accordance with the provisions of Section 102. In the event that the requirements for Trustee 102 Awards are not met, the Trustee 102 Awards may be regarded as
Non-Trustee 102 Awards or as Awards which are not subject to Section 102, all in accordance with the provisions of Section 102. 

 

	 	4.2	 With respect to any Trustee 102 Award, subject to the provisions of Section 102, an Approved Israeli
Participant shall not sell or release from trust any Share received upon the grant, vesting or exercise of a Trustee 102 Award and/or any Share received following any realization of rights, including, without limitation, stock dividends, under the
Plan at least until the lapse of the period of time required under Section 102 or any shorter period of time determined by the ITA (the “Holding Period”). Notwithstanding the above, if any such sale or release occurs during the
Holding Period, the sanctions under Section 102 shall apply to and shall be borne by such Approved Israeli Participant. 

  

	 	4.3	 Notwithstanding anything to the contrary, the Trustee shall not release or sell any Shares allocated or issued
upon grant, vesting or exercise of a Trustee 102 Award unless the Company, its Israeli Subsidiary and the Trustee are satisfied that the full amounts of Tax due have been paid or will be paid. 

 

	 	4.4	 Upon receipt of any Trustee 102 Award, the Approved Israeli Participant will consent to the grant of the Award
under Section 102 and undertake to comply with the terms of Section 102 and the trust arrangement between the Company and the Trustee. 

	 	4.5	 Any Award classified as a Capital Gain Award is meant to comply in full with the terms and conditions of
Section 102 and the requirements of the ITA, therefore it is clarified that at all times the Plan and this Sub-Plan are to be read such that they comply with the requirements of Section 102 and as a
consequence, should any provision in the Plan or Sub-Plan disqualify the Plan and/or the Awards granted thereunder from beneficial tax treatment pursuant to the provisions of Section 102, such provision
shall be considered invalid either permanently or until the Israel Tax Authority provides approval of compliance with Section 102. 

  

	5.	 THE AWARDS 

The terms and conditions upon which the Awards shall be issued and exercised or vest, shall be specified in the Israeli Award Agreement to be
executed pursuant to the Plan and to this Sub-Plan. Each Israeli Award Agreement shall state, inter alia, the number of Shares to which the Award relates, the type of Award granted thereunder
(i.e., a CGA, OIA or Non-Trustee 102 Award or any Award granted to Unapproved Israeli Participant), and any applicable vesting provisions and exercise price that may be payable. For the avoidance of
doubt, it is clarified that there is no obligation for uniformity of treatment of Israeli Participants and that the terms and conditions of Awards need not be the same with respect to each Israeli Participant (whether or not such Israeli
Participants are similarly situated). 
  

	6.	 EXERCISE AND VESTING OF AWARDS 

The grant, vesting and exercise of Awards granted to Israeli Participants shall be subject to the terms and conditions and, with respect to
exercise, the method, as may be determined by the Company (including the provisions of the Plan) and, when applicable, by the Trustee, in accordance with the requirements of Section 102. 

 

	7.	 ASSIGNABILITY, DESIGNATION AND SALE OF AWARDS 

 

	 	7.1.	 Notwithstanding any other provision of the Plan, including sections 12(b) and 12(c), prior to payment of the
applicable Tax as set out in Section 102, no Award or any right with respect thereto, or purchasable hereunder, whether fully paid or not, shall be assignable, transferable or given as collateral, or any right with respect to any Award given to
any third party whatsoever, and during the lifetime of the Israeli Participant, each and all of such Israeli Participant’s rights with respect to an Award shall belong only to the Israeli Participant. Any such action made directly or
indirectly, for an immediate or future validation, shall be void. 

  

	 	7.2	 As long as Awards or Share(s) issued or purchased hereunder are held by the Trustee on behalf of the Israeli
Participant, all rights of the Israeli Participant over the Share(s) cannot be transferred, assigned, pledged or mortgaged, other than by will or laws of descent and distribution, and in accordance with the terms of the Plan. 

 

	8.	 INTEGRATION OF SECTION 102 AND TAX ASSESSING OFFICER’S APPROVAL 

 

	 	8.1.	 With regard to Trustee 102 Awards, the provisions of the Plan and/or the
Sub-Plan and/or the Israeli Award Agreement shall be subject to the provisions of Section 102 and any approval issued by the ITA and the said provisions shall be deemed an integral part of the Plan, the Sub-Plan and the Israeli Award Agreement. 

	 	8.2.	 Any provision of Section 102 and/or said approval issued by the ITA which must be complied with in order
to receive and/or to maintain any tax Award pursuant to Section 102, which is not expressly specified in the Plan, the Sub-Plan or the Israeli Award Agreement, shall be considered binding upon the
Company, any Israeli Subsidiary and the Israeli Participants. 

  

	9.	 TAX CONSEQUENCES 

 

	 	9.1	 Any tax consequences arising from the grant, exercise, vesting or sale of any Award, from the payment for or
sale of Shares(s) covered thereby or from any other event or act (of the Company, and/or its Subsidiaries, and the Trustee or the Israeli Participant), hereunder, shall be borne solely by the Israeli Participant. The Company and/or its Subsidiaries,
and/or the Trustee shall withhold Tax according to the requirements under the applicable laws, rules, and regulations, including withholding taxes at source. Furthermore, the Israeli Participant agrees to indemnify the Company and/or its
Subsidiaries and/or the Trustee and hold them harmless against and from any and all liability for any such Tax or interest or penalty thereon, including without limitation, liabilities relating to the necessity to withhold, or to have withheld, any
such Tax from any payment made to the Israeli Participant. 

  

	 	9.2	 The Company and/or, when applicable, the Trustee shall not be required to release any Award or Share to an
Israeli Participant until all required Tax payments have been fully made. 

  

	 	9.3	 Approved Awards that do not comply with the requirements of Section 102 shall be considered Non-Approved 102 Awards or Awards subject to tax under Section 3(i) or 2 of the Ordinance. 

  

	 	9.4	 With respect to Non-Trustee 102 Awards, if the Israeli Participant
ceases to be employed by the Company or any Subsidiary, or otherwise if so requested by the Company or the Subsidiary, the Israeli Participant shall extend to the Company and/or the Subsidiary a security or guarantee for the payment of Tax due at
the time of sale of Share(s), in accordance with the provisions of Section 102. 

  

	 	9.5	 For avoidance of doubt, it is clarified that the tax treatment of any Award granted under this Sub-Plan is not guaranteed and, although Awards may be granted under a certain tax route, they may become subject to a different tax route in the future. 

 

	 	9.6	 Should any provision in the Plan and/or Sub-Plan disqualify the Plan
and/or Sub-Plan and/or the Awards granted thereunder from beneficial tax treatment pursuant to the provisions of Section 102, such provision shall be considered invalid either permanently or until the ITA
provides approval of compliance with Section 102. 

  

	10.	 TERM OF PLAN AND SUB PLAN 

Notwithstanding anything to the contrary in the Plan and in addition thereto, the Company shall obtain all approvals for the adoption of this Sub-Plan or for any amendment to this Sub-Plan as are necessary to comply with any Applicable Law, applicable to Awards granted to Israeli Participants under this Sub-Plan or with the Company’s incorporation documents. 
  

	11.	 ONE TIME AWARD 

The Awards and underlying Shares are extraordinary, one-time Awards granted to the Participants, and
are not and shall not be deemed a salary component for any purpose whatsoever, including in connection with calculating severance compensation under applicable law, nor shall receipt of an award entitle a Participant to any future Awards. 

* * * * *EX-10.3

 Exhibit 10.3 

MEDALLIA, INC. 
 2019
EMPLOYEE STOCK PURCHASE PLAN 
 1. Purpose. The purpose of the Plan is to provide employees of the Company and its Designated
Companies with an opportunity to purchase Common Stock through accumulated Contributions. The Company intends for the Plan to have two components: a component that is intended to qualify as an “employee stock purchase plan” under
Section 423 of the Code (the “423 Component”) and a component that is not intended to qualify as an “employee stock purchase plan” under Section 423 of the Code (the
“Non-423 Component”). The provisions of the 423 Component, accordingly, will be construed so as to extend and limit Plan participation in a uniform and nondiscriminatory basis consistent with
the requirements of Section 423 of the Code. An option to purchase shares of Common Stock under the Non-423 Component will be granted pursuant to rules, procedures, or
sub-plans adopted by the Administrator designed to achieve tax, securities laws, or other objectives for Eligible Employees and the Company. Except as otherwise provided herein, the Non-423 Component will operate and be administered in the same manner as the 423 Component. 
 2.
Definitions. 
 (a) “Administrator” means the Board or any Committee designated by the Board to administer the Plan
pursuant to Section 14. 
 (b) “Affiliate” means any entity, other than a Subsidiary, in which the Company has an
equity or other ownership interest. 
 (c) “Applicable Laws” means the requirements relating to the administration of
equity-based awards under U.S. state corporate laws, U.S. federal and state securities laws, the Code, any stock exchange or quotation system on which the Common Stock is listed or quoted and the applicable laws of any foreign country or
jurisdiction where options are, or will be, granted under the Plan. 
 (d) “Board” means the Board of Directors of the
Company. 
 (e) “Change in Control” means the occurrence of any of the following events: 

(i) A change in the ownership of the Company which occurs on the date that any one person, or more than one person acting as a group
(“Person”), acquires ownership of the stock of the Company that, together with the stock held by such Person, constitutes more than fifty percent (50%) of the total voting power of the stock of the Company; provided, however, that
for purposes of this subsection, the acquisition of additional stock by any one Person, who is considered to own more than fifty percent (50%) of the total voting power of the stock of the Company will not be considered a Change in Control. Further,
if the stockholders of the Company immediately before such change in ownership continue to retain immediately after the change in ownership, in substantially the same proportions as their ownership 

 
of shares of the Company’s voting stock immediately prior to the change in ownership, direct or indirect beneficial ownership of fifty percent (50%) or more of the total voting power of the
stock of the Company or of the ultimate parent entity of the Company, such event shall not be considered a Change in Control under this subsection (i). For this purpose, indirect beneficial ownership shall include, without limitation, an interest
resulting from ownership of the voting securities of one or more corporations or other business entities which own the Company, as the case may be, either directly or through one or more subsidiary corporations or other business entities; or 

(ii) A change in the effective control of the Company which occurs on the date that a majority of members of the Board is replaced during any
twelve (12)-month period by Directors whose appointment or election is not endorsed by a majority of the members of the Board prior to the date of the appointment or election. For purposes of this subsection (ii), if any Person is considered to be
in effective control of the Company, the acquisition of additional control of the Company by the same Person will not be considered a Change in Control; or 

(iii) A change in the ownership of a substantial portion of the Company’s assets which occurs on the date that any Person acquires (or
has acquired during the twelve (12)-month period ending on the date of the most recent acquisition by such Person) assets from the Company that have a total gross fair market value equal to or more than
fifty percent (50%) of the total gross fair market value of all of the assets of the Company immediately prior to such acquisition or acquisitions; provided, however, that for purposes of this subsection, the following will not constitute a change
in the ownership of a substantial portion of the Company’s assets: (A) a transfer to an entity that is controlled by the Company’s stockholders immediately after the transfer, or (B) a transfer of assets by the Company to:
(1) a stockholder of the Company (immediately before the asset transfer) in exchange for or with respect to the Company’s stock, (2) an entity, fifty percent (50%) or more of the total value or voting power of which is owned, directly
or indirectly, by the Company, (3) a Person, that owns, directly or indirectly, fifty percent (50%) or more of the total value or voting power of all the outstanding stock of the Company, or (4) an entity, at least fifty percent (50%) of
the total value or voting power of which is owned, directly or indirectly, by a Person described in this subsection (iii)(B)(3). For purposes of this subsection, gross fair market value means the value of the assets of the Company, or the value of
the assets being disposed of, determined without regard to any liabilities associated with such assets. 
 For purposes of this definition,
persons will be considered to be acting as a group if they are owners of a corporation that enters into a merger, consolidation, purchase, or acquisition of stock, or similar business transaction with the Company. 

Notwithstanding the foregoing, a transaction will not be deemed a Change in Control unless the transaction qualifies as a change in control
event within the meaning of Code Section 409A, as it has been and may be amended from time to time, and any proposed or final U.S. Treasury Regulations and Internal Revenue Service guidance that has been promulgated or may be promulgated
thereunder from time to time. 
  

 Further and for the avoidance of doubt, a transaction will not constitute a Change in
Control if: (i) its sole purpose is to change the jurisdiction of the Company’s incorporation, or (ii) its sole purpose is to create a holding company that will be owned in substantially the same proportions by the persons who held
the Company’s securities immediately before such transaction. 
 (f) “Code” means the U.S. Internal Revenue Code of
1986, as amended. Reference to a specific section of the Code will include such section, any valid regulation or other official applicable guidance promulgated under such section, and any comparable provision of any future legislation or regulation
amending, supplementing or superseding such section or regulation. 
 (g) “Committee” means a committee of the Board
appointed in accordance with Section 14 hereof. 
 (h) “Common Stock” means the Common Stock of the Company. 

(i) “Company” means Medallia, Inc., a Delaware corporation, or any successor thereto.  

(j) “Compensation” includes an Eligible Employee’s base straight time gross earnings, but excludes payments for incentive
compensation, bonuses, payments for overtime and shift premium, equity compensation income and other similar compensation. The Administrator, in its discretion, may, on a uniform and nondiscriminatory basis, establish a different definition of
Compensation for a subsequent Offering Period. 
 (k) “Contributions” means the payroll deductions and other additional
payments that the Company may permit to be made by a Participant to fund the exercise of options granted pursuant to the Plan. 
 (l)
“Designated Company” means any Subsidiary or Affiliate that has been designated by the Administrator from time to time in its sole discretion as eligible to participate in the Plan. For purposes of the 423 Component, only the
Company and its Subsidiaries may be Designated Companies, provided, however that at any given time, a Subsidiary that is a Designated Company under the 423 Component will not be a Designated Company under the
Non-423 Component. 
 (m) “Director” means a member of the Board. 

(n) “Eligible Employee” means any individual who is a common law employee providing services to the Company or a Designated
Company and is customarily employed for at least twenty (20) hours per week and more than five (5) months in any calendar year by the Employer, or any lesser number of hours per week and/or number of months in any calendar year established
by the Administrator (if required under Applicable Laws) for purposes of any separate Offering or the Non-423 Component. For purposes of the Plan, the employment relationship will be treated as continuing
intact while the individual is on sick leave or other leave of absence that the Employer approves or is legally protected under Applicable Laws. Where the period of leave exceeds three (3) months and the individual’s right to reemployment
is not guaranteed either by statute or by contract, the employment relationship will be deemed to have terminated three (3) months and one (1) day following the commencement of such leave. The

 
Administrator, in its discretion, from time to time may, prior to an Enrollment Date for all options to be granted on such Enrollment Date in an Offering, determine (for each Offering under the
423 Component on a uniform and nondiscriminatory basis or as otherwise permitted by Treasury Regulation Section 1.423-2) that the definition of Eligible Employee will or will not include an individual if
he or she: (i) has not completed at least two (2) years of service since his or her last hire date (or such lesser period of time as may be determined by the Administrator in its discretion), (ii) customarily works not more than twenty
(20) hours per week (or such lesser period of time as may be determined by the Administrator in its discretion), (iii) customarily works not more than five (5) months per calendar year (or such lesser period of time as may be determined by
the Administrator in its discretion), (iv) is a highly compensated employee within the meaning of Section 414(q) of the Code, or (v) is a highly compensated employee within the meaning of Section 414(q) of the Code with compensation
above a certain level or is an officer or subject to the disclosure requirements of Section 16(a) of the Exchange Act, provided the exclusion is applied with respect to each Offering under the 423 Component in an identical manner to all highly
compensated individuals of the Employer whose Eligible Employees are participating in that Offering. Each exclusion will be applied with respect to an Offering under the 423 Component in a manner complying with U.S. Treasury Regulation Section 1.423-2(e)(2)(ii). Such exclusions may be applied with respect to an Offering under the Non-423 Component without regard to the limitations of U.S. Treasury
Regulation Section 1.423-2. 
 (o) “Employer” means the employer of the
applicable Eligible Employee(s). 
 (p) “Enrollment Date” means the first Trading Day of an Offering Period. 

(q) “Exchange Act” means the U.S. Securities Exchange Act of 1934, as amended, including the rules and regulations promulgated
thereunder. 
 (r) “Exercise Date” means the last Trading Day of the Purchase Period. Notwithstanding the foregoing, in the
event that an Offering Period is terminated prior to its expiration pursuant to Section 20(a), the Administrator, in its sole discretion, may determine that any Purchase Period also terminating under such Offering Period will terminate without
options being exercised on the Exercise Date that otherwise would have occurred on the last Trading Day of such Purchase Period. 
 (s)
“Fair Market Value” means, as of any date, the value of a share of Common Stock determined as follows: 
 (i) For purposes
of the Enrollment Date of the first Offering Period under the Plan, the Fair Market Value will be the initial price to the public as set forth in the final prospectus included within the Registration Statement. 

(ii) For all other purposes, the Fair Market Value will be the closing sales price for Common Stock as quoted on any established stock
exchange or national market system (including without limitation the New York Stock Exchange, NASDAQ Global Select Market, the NASDAQ Global Market or the NASDAQ Capital Market of The NASDAQ Stock Market) on which the Common Stock is listed on the
date of determination (or the closing bid, if no sales were reported), as reported in The Wall Street Journal or such other source as the Administrator deems reliable. If the determination date for the Fair Market

 
Value occurs on a non-trading day (i.e., a weekend or holiday), the Fair Market Value will be such price on the immediately preceding trading day, unless
otherwise determined by the Administrator. In the absence of an established market for the Common Stock, the Fair Market Value thereof will be determined in good faith by the Administrator. 

The determination of fair market value for purposes of tax withholding may be made in the Administrator’s discretion subject to Applicable Laws and is
not required to be consistent with the determination of Fair Market Value for other purposes. 
 (t) “Fiscal Year” means a
fiscal year of the Company. 
 (u) “New Exercise Date” means a new Exercise Date if the Administrator shortens any Offering
Period then in progress. 
 (v) “Offering” means an offer under the Plan of an option that may be exercised during an
Offering Period as further described in Section 4. For purposes of the Plan, the Administrator may designate separate Offerings under the Plan (the terms of which need not be identical) in which Eligible Employees of one or more Employers will
participate, even if the dates of the applicable Offering Periods of each such Offering are identical and the provisions of the Plan will separately apply to each Offering. To the extent permitted by U.S. Treasury Regulation Section 1.423-2(a)(1), the terms of each Offering need not be identical provided that the terms of the Plan and an Offering together satisfy U.S. Treasury Regulation
Section 1.423-2(a)(2) and (a)(3). 
 (w) “Offering Periods” means the periods
of approximately six (6) months during which an option granted pursuant to the Plan may be exercised, commencing on the first Trading Day on or after February 1 and August 1 of each year and terminating on the last Trading Day on or
before August 1 and February 1, approximately six (6) months later; provided, however, that the first Offering Period under the Plan will commence with the first Trading Day on or after the date on which the Securities and Exchange
Commission declares the Company’s Registration Statement effective and will end on the last Trading Day on or after March 15, 2020, and provided, further, that the second Offering Period under the Plan will commence on the first Trading
Day on or after March 15, 2020. The duration and timing of Offering Periods may be changed pursuant to Sections 4, 20 and 30. 

(x) “Parent” means a “parent corporation,” whether now or hereafter existing, as defined in Section 424(e) of
the Code. 
 (y) “Participant” means an Eligible Employee that participates in the Plan. 

(z) “Plan” means this Medallia, Inc. 2019 Employee Stock Purchase Plan. 

(aa) “Purchase Period” means the approximately six (6) month period commencing after one Exercise Date and ending with
the next Exercise Date, except that the first Purchase Period of any Offering Period will commence on the Enrollment Date and end with the next Exercise Date. Unless the Administrator provides otherwise, the Purchase Period will have the same
duration and coincide with the length of the Offering Period. 

 (bb) “Purchase Price” means an amount equal to eighty-five percent (85%) of
the Fair Market Value on the Enrollment Date or on the Exercise Date, whichever is lower; provided however, that the Purchase Price may be determined for subsequent Offering Periods by the Administrator subject to compliance with Section 423 of
the Code (or any successor rule or provision or any other Applicable Law, regulation or stock exchange rule) or pursuant to Section 20. 

(cc) “Registration Date” means the effective date of the Registration Statement. 

(dd) “Registration Statement” means the registration statement on Form S-1 filed with
the Securities and Exchange Commission for the initial public offering of the Common Stock. 
 (ee) “Subsidiary” means a
“subsidiary corporation,” whether now or hereafter existing, as defined in Section 424(f) of the Code. 
 (ff)
“Trading Day” means a day on which the national stock exchange upon which the Common Stock is listed is open for trading. 

(gg) “U.S. Treasury Regulations” means the Treasury regulations of the Code. Reference to a specific Treasury Regulation will
include such Treasury Regulation, the section of the Code under which such regulation was promulgated, and any comparable provision of any future legislation or regulation amending, supplementing, or superseding such Section or regulation. 

3. Eligibility. 
 (a)
First Offering Period. Any individual who is an Eligible Employee immediately prior to the first Offering Period will be automatically enrolled in the first Offering Period. 

(b) Subsequent Offering Periods. Any Eligible Employee on a given Enrollment Date subsequent to the first Offering Period will be
eligible to participate in the Plan, subject to the requirements of Section 5. 
 (c)
Non-U.S. Employees. Eligible Employees who are citizens or residents of a non-U.S. jurisdiction (without regard to whether they also are citizens or residents of
the United States or resident aliens (within the meaning of Section 7701(b)(1)(A) of the Code)) may be excluded from participation in the Plan or an Offering if the participation of such Eligible Employees is prohibited under the laws of the
applicable jurisdiction or if complying with the laws of the applicable jurisdiction would cause the Plan or an Offering to violate Section 423 of the Code. In the case of the Non-423 Component, Eligible
Employees may be excluded from participation in the Plan or an Offering if the Administrator determines that participation of such Eligible Employees is not advisable or practicable. 

(d) Limitations. Any provisions of the Plan to the contrary notwithstanding, no Eligible Employee will be granted an option under the
Plan (i) to the extent that, immediately after the grant, such Eligible Employee (or any other person whose stock would be attributed to such Eligible Employee pursuant to Section 424(d) of the Code) would own capital stock of the Company
or any Parent or Subsidiary of the Company and/or hold outstanding options to purchase such stock possessing five percent (5%) or more of 

 
the total combined voting power or value of all classes of the capital stock of the Company or of any Parent or Subsidiary of the Company, or (ii) to the extent that his or her rights to
purchase stock under all employee stock purchase plans (as defined in Section 423 of the Code) of the Company or any Parent or Subsidiary of the Company accrues at a rate, which exceeds twenty-five thousand dollars ($25,000) worth of stock
(determined at the Fair Market Value of the stock at the time such option is granted) for each calendar year in which such option is outstanding at any time, as determined in accordance with Section 423 of the Code and the regulations
thereunder. 
 4. Offering Periods. The Plan will be implemented by consecutive Offering Periods with a new Offering Period commencing
on the first Trading Day on or after February 1 and August 1 each year, or on such other dates as the Administrator will determine; provided, however, that the first Offering Period under the Plan will commence with the first Trading Day
on or after the Registration Date and end on the last Trading Day on or before March 15, 2020, and provided, further, that the second Offering Period under the Plan will commence on the first Trading Day on or after March 15, 2020. The
Administrator will have the power to change the duration of Offering Periods (including the commencement dates thereof) with respect to future Offerings without stockholder approval if such change is announced prior to the scheduled beginning of the
first Offering Period to be affected thereafter; provided, however, that no Offering Period may last more than twenty-seven (27) months. 

5. Participation. 
 (a)
First Offering Period. An Eligible Employee will be entitled to continue to participate in the first Offering Period pursuant to Section 3(a) only if such individual submits a subscription agreement authorizing Contributions in a form
determined by the Administrator (which may be similar to the form attached hereto as Exhibit A) to the Company’s designated plan administrator (i) no earlier than the effective date of the Form
S-8 registration statement with respect to the issuance of Common Stock under this Plan and (ii) no later than ten (10) business days following the effective date of such Form S-8 registration statement or such other date as the Administrator may determine (the “Enrollment Window”). An Eligible Employee’s failure to submit the subscription agreement during the Enrollment
Window will result in the automatic termination of such individual’s participation in the first Offering Period. 
 (b) Subsequent
Offering Periods. An Eligible Employee may participate in the Plan pursuant to Section 3(b) by (i) submitting to the Company’s stock administration office (or its designee) a properly completed subscription agreement authorizing
Contributions in the form provided by the Administrator for such purpose or (ii) following an electronic or other enrollment procedure determined by the Administrator, in either case on or before a date determined by the Administrator prior to
an applicable Enrollment Date.  
 (c) Automatic Transfer to Low Price Offering Period. To the extent permitted by
Applicable Laws, if the Fair Market Value on any Exercise Date in an Offering Period is lower than the Fair Market Value on the Enrollment Date of such Offering Period, then such Offering Period automatically will be terminated on such Exercise Date
immediately after the exercise of all options outstanding as of such Exercise Date, and all Participants in such Offering Period automatically will be re-enrolled in the immediately following Offering Period
as of the first day thereof. 

 6. Contributions. 

(a) At the time a Participant enrolls in the Plan pursuant to Section 5, he or she will elect to have Contributions (in the form of
payroll deductions or otherwise, to the extent permitted by the Administrator) made on each pay day during the Offering Period in an amount not exceeding 15% of the Compensation that he or she receives on the pay day (for illustrative
purposes, should a pay day occur on an Exercise Date, a Participant will have any Contributions made on such day applied to his or her account under the then-current Purchase Period or Offering Period). The Administrator, in its sole discretion, may
permit all Participants in a specified Offering to contribute amounts to the Plan through payment by cash, check or other means set forth in the subscription agreement prior to each Exercise Date of each Purchase Period. A Participant’s
subscription agreement will remain in effect for successive Offering Periods unless terminated as provided in Section 10 hereof. 
 (b)
In the event Contributions are made in the form of payroll deductions, such payroll deductions for a Participant will commence on the first pay day following the Enrollment Date and will end on the last pay day on or prior to the last Exercise Date
of such Offering Period to which such authorization is applicable, unless sooner terminated by the Participant as provided in Section 10 hereof; provided, however, that for the first Offering Period, payroll deductions will commence on the
first pay day on or following the end of the Enrollment Window. 
 (c) All Contributions made for a Participant will be credited to his or
her account under the Plan and Contributions will be made in whole percentages of his or her Compensation only. A Participant may not make any additional payments into such account. 

(d) A Participant may discontinue his or her participation in the Plan as provided under Section 10. Unless otherwise determined by the
Administrator, during a Purchase Period, a Participant may not increase the rate of his or her Contributions and may only decrease the rate of his or her Contributions one (1) time and such decrease must be to a Contribution rate of zero
percent (0%). Any such decrease during a Purchase Period requires the Participant (i) properly completing and submitting to the Company’s stock administration office (or its designee) a new subscription agreement authorizing the change in
Contribution rate in the form provided by the Administrator for such purpose or (ii) following an electronic or other procedure prescribed by the Administrator, in either case on or before a date determined by the Administrator prior to an
applicable Exercise Date. If a Participant has not followed such procedures to change the rate of Contributions, the rate of his or her Contributions will continue at the originally elected rate throughout the Purchase Period and future Offering
Periods and Purchase Periods (unless the Participant’s participation is terminated as provided in Sections 10 or 11). The Administrator may, in its sole discretion, amend the nature and/or number of Contribution rate changes that may be made by
Participants during any Offering Period or Purchase Period and may establish other conditions or limitations as it deems appropriate for Plan administration. Any change in the rate of Contributions made pursuant to this Section 6(d) will be
effective as of the first (1st) full payroll period following five (5) business days after the date on which the change is made by the Participant (unless the Administrator, in its sole
discretion, elects to process a given change in payroll deduction rate earlier. 

 (e) Notwithstanding the foregoing, to the extent necessary to comply with
Section 423(b)(8) of the Code and Section 3(d), a Participant’s Contributions may be decreased to zero percent (0%) at any time during a Purchase Period. Subject to Section 423(b)(8) of the Code and Section 3(d) hereof,
Contributions will recommence at the rate originally elected by the Participant effective as of the beginning of the first Purchase Period scheduled to end in the following calendar year, unless terminated by the Participant as provided in
Section 10. 
 (f) Notwithstanding any provisions to the contrary in the Plan, the Administrator may allow Participants to participate
in the Plan via cash contributions instead of payroll deductions if (i) payroll deductions are not permitted under Applicable Law, (ii) the Administrator determines that cash contributions are permissible under Section 423 of the
Code; or (iii) the Participants are participating in the Non-423 Component. 
 (g) At the time
the option is exercised, in whole or in part, or at the time some or all of the Common Stock issued under the Plan is disposed of (or any other time that a taxable event related to the Plan occurs), the Participant must make adequate provision for
the Company’s or Employer’s federal, state, local or any other tax liability payable to any authority including taxes imposed by jurisdictions outside of the U.S., national insurance, social security or other tax withholding obligations,
if any, which arise upon the exercise of the option or the disposition of the Common Stock (or any other time that a taxable event related to the Plan occurs). At any time, the Company or the Employer may, but will not be obligated to, withhold from
the Participant’s compensation the amount necessary for the Company or the Employer to meet applicable withholding obligations, including any withholding required to make available to the Company or the Employer any tax deductions or benefits
attributable to sale or early disposition of Common Stock by the Eligible Employee. In addition, the Company or the Employer may, but will not be obligated to, withhold from the proceeds of the sale of Common Stock or any other method of withholding
the Company or the Employer deems appropriate to the extent permitted by U.S. Treasury Regulation Section 1.423-2(f). 

7. Grant of Option. On the Enrollment Date of each Offering Period, each Eligible Employee participating in such Offering Period will be
granted an option to purchase on each Exercise Date during such Offering Period (at the applicable Purchase Price) up to a number of shares of Common Stock determined by dividing such Eligible Employee’s Contributions accumulated prior to such
Exercise Date and retained in the Eligible Employee’s account as of the Exercise Date by the applicable Purchase Price; provided that in no event will an Eligible Employee be permitted to purchase during each Purchase Period more than 2,500
shares of Common Stock (subject to any adjustment pursuant to Section 19) and provided further that such purchase will be subject to the limitations set forth in Sections 3(d) and 13 and in the subscription agreement. The Eligible Employee
may accept the grant of such option (i) with respect to the first Offering Period by submitting a properly completed subscription agreement in accordance with the requirements of Section 5 on or before the last day of the Enrollment
Window, and (ii) with respect to any subsequent Offering Period under the Plan, by electing to participate in the Plan in accordance with the requirements of Section 5. The Administrator may, for future Offering Periods, increase or
decrease, in its absolute 

 
discretion, the maximum number of shares of Common Stock that an Eligible Employee may purchase during each Purchase Period. Exercise of the option will occur as provided in Section 8,
unless the Participant has withdrawn pursuant to Section 10. The option will expire on the last day of the Offering Period. 
 8.
Exercise of Option. 
 (a) Unless a Participant withdraws from the Plan as provided in Section 10, his or her option for the
purchase of shares of Common Stock will be exercised automatically on each Exercise Date, and the maximum number of full shares subject to the option will be purchased for such Participant at the applicable Purchase Price with the accumulated
Contributions from his or her account. No fractional shares of Common Stock will be purchased; any Contributions accumulated in a Participant’s account, which are not sufficient to purchase a full share will be retained in the
Participant’s account for the subsequent Purchase Period or Offering Period, as applicable, subject to earlier withdrawal by the Participant as provided in Section 10. Any other funds left over in a Participant’s account after the
Exercise Date will be returned to the Participant. During a Participant’s lifetime, a Participant’s option to purchase shares hereunder is exercisable only by him or her. 

(b) If the Administrator determines that, on a given Exercise Date, the number of shares of Common Stock with respect to which options are to
be exercised may exceed (i) the number of shares of Common Stock that were available for sale under the Plan on the Enrollment Date of the applicable Offering Period, or (ii) the number of shares of Common Stock available for sale under
the Plan on such Exercise Date, the Administrator may in its sole discretion (x) provide that the Company will make a pro rata allocation of the shares of Common Stock available for purchase on such Enrollment Date or Exercise Date, as
applicable, in as uniform a manner as will be practicable and as it will determine in its sole discretion to be equitable among all Participants exercising options to purchase Common Stock on such Exercise Date, and continue all Offering Periods
then in effect or (y) provide that the Company will make a pro rata allocation of the shares of Common Stock available for purchase on such Enrollment Date or Exercise Date, as applicable, in as uniform a manner as will be practicable and as it
will determine in its sole discretion to be equitable among all participants exercising options to purchase Common Stock on such Exercise Date, and terminate any or all Offering Periods then in effect pursuant to Section 20. The Company may
make a pro rata allocation of the shares available on the Enrollment Date of any applicable Offering Period pursuant to the preceding sentence, notwithstanding any authorization of additional shares for issuance under the Plan by the Company’s
stockholders subsequent to such Enrollment Date. 
 9. Delivery. As soon as reasonably practicable after each Exercise Date on which a
purchase of shares of Common Stock occurs, the Company will arrange the delivery to each Participant of the shares purchased upon exercise of his or her option in a form determined by the Administrator (in its sole discretion) and pursuant to rules
established by the Administrator. The Company may permit or require that shares be deposited directly with a broker designated by the Company or to a designated agent of the Company, and the Company may utilize electronic or automated methods of
share transfer. The Company may require that shares be retained with such broker or agent for a designated period of time and/or may establish other procedures to permit tracking of disqualifying dispositions of such shares. No Participant will have
any voting, dividend, or other stockholder rights with respect to shares of Common Stock subject to any option granted under the Plan until such shares have been purchased and delivered to the Participant as provided in this Section 9. 

 10. Withdrawal. 

(a) A Participant may withdraw all but not less than all the Contributions credited to his or her account and not yet used to exercise his or
her option under the Plan at any time by (i) submitting to the Company’s stock administration office (or its designee) a written notice of withdrawal in the form determined by the Administrator for such purpose (which may be similar to the
form attached hereto as Exhibit B), or (ii) following an electronic or other withdrawal procedure determined by the Administrator. The Administrator may set forth a deadline of when a withdrawal must occur to be effective prior to a
given Exercise Date in accordance with policies it may approve from time to time. All of the Participant’s Contributions credited to his or her account will be paid to such Participant promptly after receipt of notice of withdrawal and such
Participant’s option for the Offering Period will be automatically terminated, and no further Contributions for the purchase of shares will be made for such Offering Period. If a Participant withdraws from an Offering Period, Contributions will
not resume at the beginning of the succeeding Offering Period, unless the Participant re-enrolls in the Plan in accordance with the provisions of Section 5. 

(b) A Participant’s withdrawal from an Offering Period will not have any effect on his or her eligibility to participate in any similar
plan that may hereafter be adopted by the Company or in succeeding Offering Periods that commence after the termination of the Offering Period from which the Participant withdraws. 

11. Termination of Employment. Upon a Participant’s ceasing to be an Eligible Employee, for any reason, he or she will be deemed to
have elected to withdraw from the Plan and the Contributions credited to such Participant’s account during the Offering Period but not yet used to purchase shares of Common Stock under the Plan will be returned to such Participant or, in the
case of his or her death, to the person or persons entitled thereto under Section 15, and such Participant’s option will be automatically terminated. Unless otherwise provided by the Administrator, a Participant whose employment transfers
between entities through a termination with an immediate rehire (with no break in service) by the Company or a Designated Company will not be treated as terminated under the Plan; however, if a Participant transfers from an Offering under the 423
Component to the Non-423 Component, the exercise of the option will be qualified under the 423 Component only to the extent it complies with Section 423 of the Code, unless otherwise provided by the
Administrator. 
 12. Interest. No interest will accrue on the Contributions of a participant in the Plan, except as may be required
by Applicable Law, as determined by the Company, and if so required by the laws of a particular jurisdiction, will apply to all Participants in the relevant Offering under the 423 Component, except to the extent otherwise permitted by U.S. Treasury
Regulation Section 1.423-2(f). 

 13. Stock. 

(a) Subject to adjustment upon changes in capitalization of the Company as provided in Section 19 hereof, the maximum number of shares of
Common Stock that will be made available for sale under the Plan will be 4,000,000 shares of Common Stock. The number of shares of Common Stock available for issuance under the Plan will be increased on the first day of each Fiscal Year beginning
with the 2021 Fiscal Year equal to the least of (i) 4,000,000 shares of Common Stock, (ii) 1% of the outstanding shares of Common Stock on the last day of the immediately preceding Fiscal Year, or (iii) an amount determined by the
Administrator no later than the last day of the immediately preceding Fiscal Year. 
 (b) Until the shares of Common Stock are issued (as
evidenced by the appropriate entry on the books of the Company or of a duly authorized transfer agent of the Company), a Participant will have only the rights of an unsecured creditor with respect to such shares, and no right to vote or receive
dividends or any other rights as a stockholder will exist with respect to such shares. 
 (c) Shares of Common Stock to be delivered to a
Participant under the Plan will be registered in the name of the Participant or in the name of the Participant and his or her spouse. 
 14.
Administration. The Plan will be administered by the Board or a Committee appointed by the Board, which Committee will be constituted to comply with Applicable Laws. The Administrator will have full and exclusive discretionary authority to
construe, interpret and apply the terms of the Plan, to delegate ministerial duties to any of the Company’s employees, to designate separate Offerings under the Plan, to designate Subsidiaries and Affiliates as participating in the 423
Component or Non-423 Component, to determine eligibility, to adjudicate all disputed claims filed under the Plan and to establish such procedures that it deems necessary for the administration of the Plan
(including, without limitation, to adopt such procedures and sub-plans as are necessary or appropriate to permit the participation in the Plan by employees who are foreign nationals or employed outside the
U.S., the terms of which sub-plans may take precedence over other provisions of this Plan, with the exception of Section 13(a) hereof, but unless otherwise superseded by the terms of such sub-plan, the provisions of this Plan will govern the operation of such sub-plan). Unless otherwise determined by the Administrator, the Eligible Employees eligible to
participate in each sub-plan will participate in a separate Offering or in the Non-423 Component. Without limiting the generality of the foregoing, the Administrator is
specifically authorized to adopt rules and procedures regarding eligibility to participate, the definition of Compensation, handling of Contributions, making of Contributions to the Plan (including, without limitation, in forms other than payroll
deductions), establishment of bank or trust accounts to hold Contributions, payment of interest, conversion of local currency, obligations to pay payroll tax, determination of beneficiary designation requirements, withholding procedures and handling
of stock certificates that vary with applicable local requirements. The Administrator also is authorized to determine that, to the extent permitted by U.S. Treasury Regulation Section 1.423-2(f), the
terms of an option granted under the Plan or an Offering to citizens or residents of a non-U.S. jurisdiction will be less favorable than the terms of options granted under the Plan or the same Offering to
employees resident solely in the U.S. Every finding, decision, and determination made by the Administrator will, to the full extent permitted by law, be final and binding upon all parties. 

 15. Designation of Beneficiary. 

(a) If permitted by the Administrator, a Participant may file a designation of a beneficiary who is to receive any shares of Common Stock and
cash, if any, from the Participant’s account under the Plan in the event of such Participant’s death subsequent to an Exercise Date on which the option is exercised but prior to delivery to such Participant of such shares and cash. In
addition, if permitted by the Administrator, a Participant may file a designation of a beneficiary who is to receive any cash from the Participant’s account under the Plan in the event of such Participant’s death prior to exercise of the
option. If a Participant is married and the designated beneficiary is not the spouse, spousal consent will be required for such designation to be effective. 

(b) Such designation of beneficiary may be changed by the Participant at any time by notice in a form determined by the Administrator. In the
event of the death of a Participant and in the absence of a beneficiary validly designated under the Plan who is living at the time of such Participant’s death, the Company will deliver such shares and/or cash to the executor or administrator
of the estate of the Participant, or if no such executor or administrator has been appointed (to the knowledge of the Company), the Company, in its discretion, may deliver such shares and/or cash to the spouse or to any one or more dependents or
relatives of the Participant, or if no spouse, dependent or relative is known to the Company, then to such other person as the Company may designate. 

(c) All beneficiary designations will be in such form and manner as the Administrator may designate from time to time. Notwithstanding Sections
15(a) and (b) above, the Company and/or the Administrator may decide not to permit such designations by Participants in non-U.S. jurisdictions to the extent permitted by U.S. Treasury Regulation Section 1.423-2(f). 
 16. Transferability. Neither Contributions credited to a
Participant’s account nor any rights with regard to the exercise of an option or to receive shares of Common Stock under the Plan may be assigned, transferred, pledged or otherwise disposed of in any way (other than by will, the laws of descent
and distribution or as provided in Section 15 hereof) by the Participant. Any such attempt at assignment, transfer, pledge or other disposition will be without effect, except that the Company may treat such act as an election to withdraw funds
from an Offering Period in accordance with Section 10 hereof. 
 17. Use of Funds. The Company may use all Contributions received
or held by it under the Plan for any corporate purpose, and the Company will not be obligated to segregate such Contributions except under Offerings or for Participants in the Non-423 Component for which
Applicable Laws require that Contributions to the Plan by Participants be segregated from the Company’s general corporate funds and/or deposited with an independent third party. Until shares of Common Stock are issued, Participants will have
only the rights of an unsecured creditor with respect to such shares. 
 18. Reports. Individual accounts will be maintained for each
Participant in the Plan. Statements of account will be given to participating Eligible Employees at least annually, which statements will set forth the amounts of Contributions, the Purchase Price, the number of shares of Common Stock purchased and
the remaining cash balance, if any. 

 19. Adjustments, Dissolution, Liquidation, Merger, or Change in Control. 

(a) Adjustments. In the event that any dividend or other distribution (whether in the form of cash, Common Stock, other securities, or
other property), recapitalization, stock split, reverse stock split, reorganization, merger, consolidation, split-up, spin-off, combination, repurchase, or exchange of
Common Stock or other securities of the Company, or other change in the corporate structure of the Company affecting the Common Stock occurs, the Administrator, in order to prevent dilution or enlargement of the benefits or potential benefits
intended to be made available under the Plan, will, in such manner as it may deem equitable, adjust the number and class of Common Stock that may be delivered under the Plan, the Purchase Price per share, the class, and the number of shares of
Common Stock covered by each option under the Plan that has not yet been exercised, and the numerical limits of Sections 7 and 13. 
 (b)
Dissolution or Liquidation. In the event of the proposed dissolution or liquidation of the Company, any Offering Period then in progress will be shortened by setting a New Exercise Date, and will terminate immediately prior to the
consummation of such proposed dissolution or liquidation, unless provided otherwise by the Administrator. The New Exercise Date will be before the date of the Company’s proposed dissolution or liquidation. The Administrator will notify each
Participant in writing or electronically, prior to the New Exercise Date, that the Exercise Date for the Participant’s option has been changed to the New Exercise Date and that the Participant’s option will be exercised automatically on
the New Exercise Date, unless prior to such date the Participant has withdrawn from the Offering Period as provided in Section 10 hereof. 

(c) Merger or Change in Control. In the event of a merger or Change in Control, each outstanding option will be assumed or an equivalent
option substituted by the successor corporation or a Parent or Subsidiary of the successor corporation. In the event that the successor corporation refuses to assume or substitute for the option, the Offering Period with respect to which such option
relates will be shortened by setting a New Exercise Date on which such Offering Period will end. The New Exercise Date will occur before the date of the Company’s proposed merger or Change in Control. The Administrator will notify each
Participant in writing or electronically prior to the New Exercise Date, that the Exercise Date for the Participant’s option has been changed to the New Exercise Date and that the Participant’s option will be exercised automatically on the
New Exercise Date, unless prior to such date the Participant has withdrawn from the Offering Period as provided in Section 10 hereof. 

20. Amendment or Termination. 

(a) The Administrator, in its sole discretion, may amend, suspend, or terminate the Plan, or any part thereof, at any time and for any reason.
If the Plan is terminated, the Administrator, in its discretion, may elect to terminate all outstanding Offering Periods either immediately or upon completion of the purchase of shares of Common Stock on the next Exercise Date (which may be sooner
than originally scheduled, if determined by the Administrator in its discretion), or may elect to permit Offering Periods to expire in accordance with their terms (and subject to any adjustment pursuant to Section 19). If the Offering Periods
are terminated prior to expiration, all amounts then credited to Participants’ accounts that have not been used to purchase shares of Common Stock will be returned to the Participants (without interest thereon, except as otherwise required
under Applicable Laws, as further set forth in Section 12 hereof) as soon as administratively practicable. 

 (b) Without stockholder consent and without limiting Section 20(a), the Administrator
will be entitled to change the Offering Periods or Purchase Periods, designate separate Offerings, limit the frequency and/or number of changes in the amount withheld during an Offering Period, establish the exchange ratio applicable to amounts
withheld in a currency other than U.S. dollars, permit Contributions in excess of the amount designated by a Participant in order to adjust for delays or mistakes in the Company’s processing of properly completed Contribution elections,
establish reasonable waiting and adjustment periods and/or accounting and crediting procedures to ensure that amounts applied toward the purchase of Common Stock for each Participant properly correspond with Contribution amounts, and establish such
other limitations or procedures as the Administrator determines in its sole discretion advisable that are consistent with the Plan. 
 (c) In
the event the Administrator determines that the ongoing operation of the Plan may result in unfavorable financial accounting consequences, the Administrator may, in its discretion and, to the extent necessary or desirable, modify, amend or terminate
the Plan to reduce or eliminate such accounting consequence including, but not limited to: 
 (i) amending the Plan to conform with the safe
harbor definition under the Financial Accounting Standards Board Accounting Standards Codification Topic 718 (or any successor thereto), including with respect to an Offering Period underway at the time; 

(ii) altering the Purchase Price for any Offering Period or Purchase Period including an Offering Period or Purchase Period underway at the
time of the change in Purchase Price; 
 (iii) shortening any Offering Period or Purchase Period by setting a New Exercise Date, including
an Offering Period or Purchase Period underway at the time of the Administrator action; 
 (iv) reducing the maximum percentage of
Compensation a Participant may elect to set aside as Contributions; and 
 (v) reducing the maximum number of shares of Common Stock a
Participant may purchase during any Offering Period or Purchase Period. 
 Such modifications or amendments will not require stockholder approval or the
consent of any Participants. 
 21. Notices. All notices or other communications by a Participant to the Company under or in
connection with the Plan will be deemed to have been duly given when received in the form and manner specified by the Company at the location, or by the person, designated by the Company for the receipt thereof. 

 22. Conditions Upon Issuance of Shares. Shares of Common Stock will not be issued
with respect to an option unless the exercise of such option and the issuance and delivery of such shares pursuant thereto will comply with all applicable provisions of law, domestic or foreign, including, without limitation, the U.S. Securities Act
of 1933, as amended, the Exchange Act, the rules and regulations promulgated thereunder, and the requirements of any stock exchange upon which the shares may then be listed, and will be further subject to the approval of counsel for the Company with
respect to such compliance. 
 As a condition to the exercise of an option, the Company may require the person exercising such option to
represent and warrant at the time of any such exercise that the shares are being purchased only for investment and without any present intention to sell or distribute such shares if, in the opinion of counsel for the Company, such a representation
is required by any of the aforementioned applicable provisions of law. 
 23. Code Section 409A. The 423 Component
of the Plan is exempt from the application of Code Section 409A and any ambiguities herein will be interpreted to so be exempt from Code Section 409A. In furtherance of the foregoing and notwithstanding any provision in the Plan to the
contrary, if the Administrator determines that an option granted under the Plan may be subject to Code Section 409A or that any provision in the Plan would cause an option under the Plan to be subject to Code Section 409A, the
Administrator may amend the terms of the Plan and/or of an outstanding option granted under the Plan, or take such other action the Administrator determines is necessary or appropriate, in each case, without the Participant’s consent, to exempt
any outstanding option or future option that may be granted under the Plan from or to allow any such options to comply with Code Section 409A, but only to the extent any such amendments or action by the Administrator would not violate Code
Section 409A. Notwithstanding the foregoing, the Company, and any Parent, Subsidiary or Affiliate will have no liability to a Participant or any other party if the option to purchase Common Stock under the Plan that is intended to be exempt
from or compliant with Code Section 409A is not so exempt or compliant or for any action taken by the Administrator with respect thereto. The Company makes no representation that the option to purchase Common Stock under the Plan is compliant
with Code Section 409A. 
 24. Term of Plan. The Plan will become effective upon the later to occur of (i) its adoption by
the Board or (ii) the business day immediately prior to the Registration Date. It will continue in effect for a term of twenty (20) years, unless sooner terminated under Section 20. 

25. Stockholder Approval. The Plan will be subject to approval by the stockholders of the Company within twelve (12) months after
the date the Plan is adopted by the Board. Such stockholder approval will be obtained in the manner and to the degree required under Applicable Laws. 

26. Governing Law. The Plan will be governed by, and construed in accordance with, the laws of the State of California (except its choice-of-law provisions). 
 27. No Right to Employment.
Participation in the Plan by a Participant will not be construed as giving a Participant the right to be retained as an employee of the Company or a Subsidiary or Affiliate, as applicable. Further, the Company or a Subsidiary or Affiliate may
dismiss a Participant from employment at any time, free from any liability or any claim under the Plan. 

 28. Severability. If any provision of the Plan is or becomes or is deemed to be
invalid, illegal, or unenforceable for any reason in any jurisdiction or as to any Participant, such invalidity, illegality or unenforceability will not affect the remaining parts of the Plan, and the Plan will be construed and enforced as to such
jurisdiction or Participant as if the invalid, illegal or unenforceable provision had not been included. 
 29. Compliance with Applicable
Laws. The terms of this Plan are intended to comply with all Applicable Laws and will be construed accordingly. 

 EXHIBIT A 

MEDALLIA, INC. 
 2019
EMPLOYEE STOCK PURCHASE PLAN 
 SUBSCRIPTION AGREEMENT 
  

					
	         Original Application	  		  	Offering Date:                     
			
	         Change in Payroll Deduction Rate	  	    	  	

  

	 	1.	 Enrollment. (“Employee”) hereby elects to participate in the Medallia, Inc. 2019 Employee
Stock Purchase Plan (the “Plan”) and subscribes to purchase shares of the Company’s Common Stock in accordance with this Subscription Agreement and the Plan. Unless otherwise defined herein, the terms defined in the Plan shall have
the same defined meanings in this Subscription Agreement. 

  

	 	2.	 Payroll Deductions. The Employee hereby authorizes payroll deductions from each paycheck in the amount
of         % (from 0 to 15%) of his or her Compensation on each payday during the Offering Period in accordance with the Plan. (Please note that no fractional percentages are permitted.)

  

	 	3.	 Purchase of Shares of Common Stock. The Employee understands that said payroll deductions will be
accumulated for the purchase of shares of Common Stock at the applicable Purchase Price determined in accordance with the Plan. The Employee understands that if he or she does not withdraw from an Offering Period, any accumulated payroll deductions
will be used to automatically exercise his or her option and purchase shares of Common Stock under the Plan. 

  

	 	4.	 Share Issuances. Shares of Common Stock purchased under the Plan will be issued in certificated or
electronic form in the name of Employee, or in the case of certain U.S. employees, in the name of Employee and his or her Spouse. 

  

	 	5.	 Plan Documents. Employee has received a copy of the Plan and its accompanying prospectus. Employee
understands that his or her participation in the Plan is in all respects subject to the terms of the Plan. 

  

	 	6.	 Rights as Stockholder. The Employee’s rights as a stockholder of the Company (including the right
to vote and to receive dividends and distributions) will not begin until shares of Common Stock have been issued and recorded on the records of the Company or its transfer agents or registrars. 

 

	 	7.	 Tax Obligations. 

 

	 	a.	 Tax Withholding. 

 (i) No shares of Common Stock will be issued to Employee until he or she makes satisfactory
arrangements (as determined by the Administrator) for the payment of income, employment, social insurance, payroll tax, fringe benefit tax, payment on account, or other tax-related items related to his or her
participation in the Plan and legally applicable to him or her that the Administrator determines must be withheld (“Tax-Related Items”), including those that result from the grant, exercise of
the option, the subsequent sale of Shares purchased under the Plan, or the receipt of any dividends. If Employee is a non-U.S. Employee, the method of payment of
Tax-Related Items may be restricted by the Appendix. If Employee fails to make satisfactory arrangements for the payment of any Tax-Related Items under this Subscription
Agreement when any of the shares of Common Stock are purchased or Tax-Related Items related to the exercise of the option is otherwise are due, he or she will permanently forfeit the applicable option and any
right to purchase shares of Common Stock. 
 (ii) In this regard, Employee authorizes the Company and/or any Subsidiary for whom he or she
is performing services (the “Employer”) to satisfy their withholding obligations with regard to all Tax-Related Items, if any, by any of the following means or by a combination of such means:

 (1) by withholding from proceeds of a sale of shares of Common Stock acquired at purchase arranged by the Company (on Employee’s
behalf pursuant to this authorization without further consent); 
 (2) by reducing the number of shares of Common Stock otherwise
deliverable to Employee upon purchase; or 
 (3) by withholding from any compensation otherwise payable to Employee by the Company or his or
her Employer. 
 (iii) Depending on the withholding method employed, the Company may withhold or account for
Tax-Related Items by considering applicable minimum statutory withholding rates or other applicable withholding rates, including maximum applicable rates, in which case Employee will receive a refund of any
over-withheld amount in cash and will have no entitlement to the share equivalent. If the obligation for Tax-Related Items is satisfied by withholding in shares of Common Stock, for tax purposes, Employee is
deemed to have been issued the full number of purchased shares of Common Stock notwithstanding that a number of the shares are held back solely for the purpose of paying the Tax-Related Items. 

(iv) Further, if Employee is subject to taxation in more than one jurisdiction between the first day of the Offering Period (the
“Enrollment Date”) and the Exercise Date, the Company, the Employer or former Employer(s) may withhold or account for tax in more than one jurisdiction. 

(v) Regardless of any action of the Company or the Employer(s), Employee acknowledges that the ultimate liability for all Tax-Related Items is and remains his or her responsibility and may exceed the amount actually withheld by the Company or the Employer(s). The Participant further acknowledges that the Company and the
Employer(s) (1) make no representations or undertakings regarding the treatment of any Tax-Related Items in connection with any aspect of the option and (2) do not commit to and are under no
obligation to structure the terms of the grant or any aspect of the option to reduce or eliminate his or her liability for Tax-Related Items or achieve any particular tax result. 

 (b) Further, if Employee is a U.S. tax resident participating in the 423 Component of the
Plan, he or she understands that if he or she disposes of any shares that he or she purchased under the Plan within two (2) years after the Enrollment Date or one (1) year after the applicable Exercise Date, he or she will be treated for
federal income tax purposes as having received ordinary income at the time of such disposition in an amount equal to the excess of the fair market value of the shares at the time such shares were purchased over the price paid for the shares.
Employee hereby agrees to notify the Company in writing within thirty (30) days after the date of any disposition of such shares and to make adequate provision for Tax-Related Items, if
any, that arise upon the disposition of such shares. The Company may, but will not be obligated to, withhold the amount necessary to meet any applicable withholding obligation including any withholding necessary to make available to the Company
any tax deductions or benefits attributable to Employee’s sale or early disposition of such shares pursuant to Section 7(a). Employee understands that if he or she disposes of such shares at any time after the expiration of the
two (2)-year and one-(1) year holding periods, he or she will be treated for federal income tax purposes as having received income only at the time of such disposition, and that such income will be
taxed as ordinary income only to the extent of an amount equal to the lesser of (i) the excess of the fair market value of the shares at the time of such disposition over the purchase price paid for the shares, or (ii) fifteen percent
(15%) of the fair market value of the shares on the first day of the Offering Period. The remainder of the gain, if any, recognized on such disposition will be taxed as capital gain. 

 

	 	8.	 Acknowledgements and Agreements. The Employee’s enrollment in the Plan indicates that:

 (a) EMPLOYEE ACKNOWLEDGES AND AGREES THAT THE OPTION AND THIS SUBSCRIPTION AGREEMENT DO NOT CREATE AN EXPRESS OR IMPLIED
PROMISE OF CONTINUED ENGAGEMENT AS AN ELIGIBLE EMPLOYEE FOR THE OFFERING PERIOD, FOR ANY PERIOD, OR AT ALL AND DOES NOT INTERFERE IN ANY WAY WITH HIS OR HER RIGHT OR THE RIGHT OF THE EMPLOYER(S) TO TERMINATE HIS OR HER RELATIONSHIP AS AN ELIGIBLE
EMPLOYEE AT ANY TIME, WITH OR WITHOUT CAUSE, SUBJECT TO APPLICABLE LAWS. 
 (b) The Employee agrees that this Subscription Agreement and its
incorporated documents reflect all agreements on its subject matters and that he or she is not accepting this Subscription Agreement based on any promises, representations, or inducements other than those reflected in the Subscription Agreement.

 (c) The Employee agrees that the Company’s delivery of any documents related to the Plan or the option (including the Plan, the
Subscription Agreement, the Plan’s prospectus, and any reports of the Company provided generally to the Company’s stockholders) to him or her may be made by electronic delivery, which may include the delivery of a link to a Company
intranet or to the Internet site of a third party involved in administering the Plan, the delivery of the document via e-mail, or any other means of electronic delivery specified by the Company. If the
attempted electronic delivery of such documents fails, Employee will be provided with a paper copy of the documents. The Employee acknowledges that he or she 

 
may receive from the Company a paper copy of any documents that were delivered electronically at no cost to him or her by contacting the Company by telephone or in writing. The Employee may
revoke his or her consent to the electronic delivery of documents or may change the electronic mail address to which such documents are to be delivered (if Employee has provided an electronic mail address) at any time by notifying the Company of
such revoked consent or revised e-mail address by telephone, postal service or electronic mail. Finally, Employee understands that he or she is not required to consent to electronic delivery of documents. 

(d) The Employee may deliver any documents related to the Plan or the option to the Company by e-mail
or any other means of electronic delivery approved by the Administrator, but he or she must provide the Company or any designated third party administrator with a paper copy of any documents if his or her attempted electronic delivery of such
documents fails. 
 (e) The Employee accepts that all good faith decisions or interpretations of the Administrator regarding the Plan and
options offered under the Plan are binding, conclusive, and final. No member of the Administrator will be personally liable for any such decisions or interpretations. 

(f) The Employee agrees that the Plan is established voluntarily by the Company, is discretionary in nature, and may be amended, suspended, or
terminated by the Company at any time, to the extent permitted by the Plan. 
 (g) The Employee agrees that the offer of the option is
voluntary and occasional and does not create any contractual or other right to receive future offers of the options or benefits in lieu of the option, even if options have been offered in the past. 

(h) The Employee agrees that any decisions regarding future options will be in the Company’s sole discretion. 

(i) The Employee agrees that he or she is voluntarily participating in the Plan. 

(j) The Employee agrees that the option and any shares of Common Stock purchased under the Plan are not intended to replace any pension rights
or compensation. 
 (k) The Employee agrees that the option, any shares of Common Stock purchased under the Plan, and their income and value
are not part of normal or expected compensation for any purpose, including for calculating any severance, resignation, termination, redundancy, dismissal, end-of-service
payments, bonuses, holiday pay, long-service awards, pension or retirement or welfare benefits, or similar payments. 
 (l) The Employee
agrees that the future value of the shares of Common Stock underlying the option is unknown, indeterminable, and cannot be predicted with certainty. 

(m) The Employee agrees that no Subsidiary or Affiliate is liable for any foreign exchange rate fluctuation between Employee’s local
currency and the United States Dollar that may affect the value of the option or of any amounts due to him or her from the payment of the option or the subsequent sale of any shares of Common Stock purchased upon such payment. 

 (n) The Employee has read and agrees to the Data Privacy Provisions of Section 9 of
this Subscription Agreement. 
  

	 	9.	 Data Privacy. 

(a) Data Collection and Usage. The Company and the Employer may collect, process and use certain personal information about Employee,
and persons closely associated with Employee, including, but not limited to, Employee’s name, home address and telephone number, email address, date of birth, social insurance number, passport or other identification number (e.g., resident
registration number), salary, nationality, job title, any shares of Common Stock or directorships held in the Company, details of all options or any other entitlement to shares of Common Stock awarded, canceled, exercised, vested, unvested or
outstanding in Employee’s favor (“Data”), for the purposes of implementing, administering and managing the Plan. The legal basis, where required, for the processing of Data is Employee’s consent. Where
required under applicable privacy laws, Data may also be disclosed to certain securities or other regulatory authorities where the Company’s securities are listed or traded or regulatory filings are made and the legal basis, where required, for
such disclosure are the applicable laws. 
 (b) Stock Plan Administration Service Providers. The Company may transfer Data to
an independent third-party broker, stock administrator and/or service provider to assist the Company with the implementation, administration and management of the Plan. The Employee may be asked to agree on separate terms and data processing
practices with any such service providers, with such agreement being a condition to the ability to participate in the Plan. 
 (c)
International Data Transfers. The Company and its service providers are based in the United States. The Employee’s country or jurisdiction may have different data privacy laws and protections than the United States. The Company’s
legal basis, where required, for the transfer of Data is Employee’s consent. 
 (d) Data Retention. The Company will hold
and use the Data only as long as is necessary to implement, administer and manage Employee’s participation in the Plan, or as required to comply with legal or regulatory obligations, including under tax and security laws. 

(e) Data Subject Rights. The Employee understands that data subject rights regarding the processing of Data vary depending on
applicable law and that, depending on where Employee is based and subject to the conditions set out in such applicable law, Employee may have, without limitation, the right to (i) inquire whether and what kind of Data the Company holds about
Employee and how it is processed, and to access or request copies of such Data, (ii) request the correction or supplementation of Data about Employee that is inaccurate, incomplete or out-of-date in light of the purposes underlying the processing, (iii) obtain the erasure of Data no longer necessary for the purposes underlying the processing, (iv) request the Company to restrict
the processing of the Data in certain situations where Employee feels its processing is inappropriate, (v) object, in certain circumstances, to the processing of Data for legitimate interests, and to

 
(vi) request portability of Employee’s Data that Employee has actively or passively provided to the Company or the Employer (which does not include data derived or inferred from the
collected data), where the processing of such Data is based on consent or Employee’s employment and is carried out by automated means. In case of concerns, Employee understands that Employee may also have the right to lodge a complaint with the
competent local data protection authority. Further, to receive clarification of, or to exercise any of, Employee’s rights, Employee understands that Employee should contact Employee’s local human resources representative. 

(f) Voluntariness and Consequences of Consent Denial or Withdrawal. Participation in the Plan is voluntary and Employee is providing
the consents herein on a purely voluntary basis. If Employee does not consent, or if Employee later seeks to revoke Employee’s consent, Employee’s salary from or employment and career with the Employer will not be affected; the only
consequence of refusing or withdrawing Employee’s consent is that the Company would not be able to offer the option or other awards to Employee or administer or maintain such awards. 

(g) Declaration of Consent. By enrolling in the Plan and indicating consent via the Company’s acceptance procedure, Employee is
declaring that Employee agrees with the data processing practices described herein and consents to the collection, processing and use of Data by the Company and the transfer of Data to the recipients mentioned above, including recipients located in
countries which do not adduce an adequate level of protection from a European (or other non-U.S.) data protection law perspective, for the purposes described above. 

 

	 	10.	 Language. The Employee acknowledges that Employee is sufficiently proficient in English, or has
consulted with an advisor who is sufficiently proficient in English, so as to allow Employee to understand the terms and conditions of this Subscription Agreement. Furthermore, if Employee has received this Subscription Agreement or any other
document related to the Plan translated into a language other than English and if the meaning of the translated version is different than the English version, the English version will control. 

 

	 	11.	 Foreign Asset / Account Reporting Requirements. The Employee acknowledges that there may be certain
foreign asset and/or account reporting requirements which may affect Employee’s ability to hold or acquire shares of Common Stock under the Plan or cash received from participating in the Plan (including from any dividends paid on shares of
Common Stock) in a brokerage or bank account outside Employee’s country. The Employee may be required to report such accounts, assets or transactions to the tax or other authorities in Employee’s country. The Employee may also be required
to repatriate the sale proceeds or other funds received as a result of participating in the Plan to Employee’s country though a designated bank or broker within a certain time after receipt. The Employee’s acknowledge that it is
Employee’s responsibility to be compliant with such regulations and Employee should speak to Employee’s personal advisor on this matter. 

	 	12.	 Insert Trading / Market Abuse Laws. Depending on Employee’s country, or broker’s country, or
the country in which the Company’s shares of Common Stock are then listed, Employee may be subject to insider trading and/or market abuse laws in applicable jurisdictions, which may affect Employee’s ability to directly or indirectly,
accept, acquire, sell or attempt to sell or otherwise dispose of shares of Common Stock, or rights to shares of Common Stock (e.g., option), or rights linked to the value of shares of Common Stock during such times as Employee is considered to have
“inside information” regarding the Company (as defined by the laws or regulations in applicable jurisdictions or Employee’s country). Local insider trading laws and regulations may prohibit the cancellation or amendment of orders
Employee places before possessing inside information. Furthermore, Employee understands that Employee may be prohibited from (i) disclosing the inside information to any third party, including fellow employees (other than on a “need to
know” basis) and (ii) “tipping” third parties or causing them to otherwise buy or sell securities. Any restrictions under these laws or regulations are separate from and in addition to any restrictions that may be imposed under any
applicable Company insider trading policy. The Employee is responsible for ensuring compliance with any applicable restrictions and should consult with Employee’s personal legal advisor on this matter. 

 

	 	13.	 Miscellaneous. 

(a) Address for Notices. Any notice to be given to the Company under the terms of this Subscription Agreement must be addressed to the
Company at Medallia, Inc., 575 Market Street, Suite 1850, San Francisco, California 94105 until the Company designates another address in writing. 

(o) Non-Transferability of Purchase Rights. These option may not be transferred other than by
will or the laws of descent or distribution. 
 (p) Binding Subscription Agreement. If any options are transferred, this Subscription
Agreement will be binding upon and inure to the benefit of the heirs, legatees, legal representatives, successors, and assigns of the parties to this Subscription Agreement. 

(q) Additional Conditions to Issuance of Stock. If the Company determines that the listing, registration, qualification, or rule
compliance of the Common Stock on any securities exchange or under any state, federal, or foreign law or the tax code and related regulations or the consent or approval of any governmental regulatory authority is necessary or desirable as a
condition to the issuance of shares of Common Stock to Employee (or his or her estate), the Company will try to meet the requirements of any such state, federal, or foreign law or securities exchange and to obtain any such consent or approval of any
such governmental authority or securities exchange, but the shares of Common Stock will not be issued until such conditions have been met in a manner acceptable to the Company. 

(r) Captions. Captions provided in this Subscription Agreement are for convenience only and are not to serve as a basis for
interpretation or construction of this Subscription Agreement. 
 (s) Subscription Agreement Severable. If any provision of this
Subscription Agreement is held invalid or unenforceable, that provision will be severed from the remaining provisions of this Subscription Agreement and the invalidity or unenforceability will have no effect on the remainder of the Subscription
Agreement. 

 (t) Non-U.S. Appendix. These options
are subject to any special terms and conditions set forth in any appendix to this Subscription Agreement for Employee’s country (the “Appendix”). If Employee relocates to a country included in the Appendix, the special terms and
conditions for that country will apply to him or her to the extent the Company determines that applying such terms and conditions is necessary or advisable for legal or administrative reasons. 

(u) Choice of Law; Choice of Forum. The Plan, this Subscription Agreement, the option, and all determinations made and actions taken
under the Plan, to the extent not otherwise governed by the laws of the United States, will be governed by the laws of the State of Delaware without giving effect to principles of conflicts of law. For purposes of litigating any dispute that arises
under the Plan, Employee’s enrollment in the Plan is his or her consent to the jurisdiction of the State of Delaware and his or her agreement that any such litigation will be conducted in the Delaware Court of Chancery or the federal courts for
the United States for the District of Delaware and no other courts, regardless of where he or she is performing services. 
 (v)
Waiver. The Employee acknowledges that a waiver by the Company of a breach of any provision of this Subscription Agreement will not operate or be construed as a waiver of any other provision of this Subscription Agreement or of any subsequent
breach of this Subscription Agreement by him or her. 
  

					
	Employee’s [Social	  	    	  	
			
	Security Number]:	  	  
	  	
			
	Employee’s Address:	  	  
	  	

 EMPLOYEE UNDERSTANDS THAT THIS SUBSCRIPTION AGREEMENT WILL REMAIN IN EFFECT THROUGHOUT SUCCESSIVE OFFERING PERIODS UNLESS
TERMINATED BY EMPLOYEE. 
  

			
	Signature:
	  

	Date:	 	  

 APPENDIX TO SUBSCRIPTION AGREEMENT 

Terms and Conditions 
 This Appendix to the
Subscription Agreement (the “Appendix”) includes additional terms and conditions that govern the options offered to Employee under the Plan if he or she resides in one of the countries listed below on the first day of the Offering
Period or he or she moves to one of the listed countries. 
 Notifications 

This Appendix may also include information regarding exchange controls and certain other issues of which Employee should be aware with respect to participation
in the Plan. The information is based on the securities, exchange control, and other Applicable Laws in effect in the respective countries as of May 2019. Such Applicable Laws are often complex and change frequently. As a result, the Company
strongly recommends that Employee not rely on the information in this Appendix as the only source of information relating to the consequences of participation in the Plan because the information may be out of date at the time Employee sells shares
of Common Stock purchased under the Plan. 
 In addition, the information contained in this Appendix is general in nature and may not apply to
Employee’s particular situation, and the Company is not in a position to assure him or her of a particular result. The Employee is advised to seek appropriate professional advice as to how the Applicable Laws in his or her country may apply to
his or her situation. 
 Finally, if Employee is a citizen or resident of a country other than the one in which he or she is currently working, transfers
employment after the options are offered, or is considered a resident of another country for local law purposes, the information in this Appendix may not apply to him or her, and the Administrator will determine to what extent the terms and
conditions in this Appendix apply. 
 ARGENTINA 

TERMS AND CONDITIONS 

Labor Law Acknowledgement. The following provision supplements Section 7 of the Subscription Agreement. 

By enrolling in the Plan, Employee acknowledges and agrees that the offer of options is made by the Company (not the Employer) in its sole discretion and that
the value of the options or any shares of Common Stock purchased under the Plan shall not constitute salary or wages for any purpose under Argentine labor law, including, but not limited to, the calculation of (i) any labor benefits including,
without limitation, vacation pay, thirteenth salary, compensation in lieu of notice, annual bonus, disability, and leave of absence payments, etc., or (ii) any termination or severance indemnities or similar payments. 

 NOTIFICATIONS 

Securities Law Notification. Neither the options nor the shares of Common Stock purchased under the Plan are publicly offered or listed on any stock
exchange in Argentina. The offer is private and not subject to the supervision of any Argentine governmental authority. 
 Exchange Control
Notification. Following the sale of shares of Common Stock, the Argentine bank handling the transaction may request certain documentation in connection with the request to transfer proceeds into Argentina (e.g., evidence of the sale,
etc.). The Employee is solely responsible for complying with the exchange control rules that may apply in connection with Employee’s participation in the Plan. Prior to transferring proceeds into Argentina, Employee is strongly advised to
consult Employee’s local bank and/or personal legal advisor to confirm the applicable requirements. The Employee should note that the interpretations of the applicable Argentine Central Bank regulations may vary by bank and that exchange
control rules and regulations are subject to change without notice. 
 Foreign Asset/Account Tax Reporting Notification. The Employee must report any
shares of Common Stock purchased under the Plan and held by Employee on December 31 of each year on Employee’s annual tax return for that year. 

AUSTRALIA 

NOTIFICATIONS 
 Tax
Notification. The Plan is a plan to which Subdivision 83A-C of the Income Tax Assessment Act 1997 (Cth) applies (the “Act”) (subject to the conditions in the Act). 

Securities Law Notification. If Employee purchases shares of Common Stock under the Plan and offers such shares for sale to a person or entity
resident in Australia, the offer may be subject to disclosure requirements under Australian law. The Employee is advised to obtain legal advice regarding Employee’s disclosure obligations prior to making any such offer. 

AUSTRIA 

TERMS AND CONDITIONS 

Interest Waiver. By enrolling in the Plan and authorizing payroll deductions, Employee unambiguously consents to waive any right Employee may have to
any interest arising in relation to the payroll deductions taken from Employee’s Compensation in connection with Employee’s participation in the Plan. 

NOTIFICATIONS 
 Exchange Control
Notification. If Employee holds shares of Common Stock obtained through the Plan outside of Austria, Employee may be required to submit reports to the Austrian National Bank as follows: (i) on a quarterly basis if the value of the
shares of Common Stock as of any given quarter meets or exceeds €30,000,000; and (ii) on an annual basis if the value of the shares of Common Stock as of December 31 meets or exceeds €5,000,000. The quarterly reporting date is as
of the last day of the respective quarter; the deadline for filing the quarterly report is the 15th day of the month following the end of the respective quarter. The deadline for filing the annual report is January 31 of the following year.

 In addition, when shares of Common Stock are sold or a dividend is received, Employee may be required to
comply with certain exchange control obligations if the cash amounts are held outside Austria. If the transaction volume of all Employee’s accounts abroad meets or exceeds €10,000,000, the movements and balances of all accounts must be
reported monthly, as of the last day of the month, on or before the 15th day of the following month on the prescribed form (Meldungen SI-Forderungen und/oder SI Verpflichtungen). 

BRAZIL 

TERMS AND CONDITIONS 

Compliance with Law. By enrolling in the Plan, Employee agrees to comply with all applicable Brazilian laws and pay any and all applicable Tax-Related Items associated with the options and the issuance and/or sale of shares of Common Stock purchased under the Plan or the receipt of dividends. 

Labor Law Acknowledgment. By enrolling in the Plan, Employee understands, acknowledges and agrees that, for all legal purposes (i) Employee is
making an investment decision, (ii) the shares of Common Stock will be issued to Employee only if the vesting conditions are met, and (iii) the value of the underlying shares of Common Stock is not fixed and may increase or decrease in
value without compensation to Employee. 
 NOTIFICATIONS 

Foreign Asset / Account Reporting Notification. If Employee is a resident of, or domiciled in Brazil, Employee will be required to submit an
annual declaration of assets and rights held outside of Brazil to the Central Bank of Brazil if the aggregate value of such assets and rights is equal to or greater than US$100,000. The assets and rights that must be reported include shares of
Common Stock purchased under the Plan. 
 CANADA 

TERMS AND CONDITIONS 

The following terms and conditions apply to employees resident in Quebec: 

Language. The parties acknowledge that it is their express wish that the Subscription Agreement, as well as all documents, notices and legal
proceedings entered into, given or instituted pursuant hereto or relating directly or indirectly hereto, be drawn up in English. 
 Les parties
reconnaissent avoir expressement souhaité que la convention [“Subscription Agreement”], ainsi que tous les documents, avis et procédures judiciaries, éxecutés, donnés ou intentés en vertu de, ou
lié, directement ou indirectement à la présente convention, soient rédigés en langue anglaise. 
 Data
Privacy. The following provision supplements Section 9 of the Subscription Agreement. 

 The Employee hereby authorizes the Company and the Company’s representatives to discuss with and obtain
all relevant information from all personnel, professional or not, involved in the administration and operation of the Plan. The Employee further authorizes the Company and its Subsidiaries and Affiliates and the Board to disclose and discuss the
Plan with their advisors and to record all relevant information and keep such information in Employee’s employee file. 

NOTIFICATIONS 
 Securities Law
Notification. The sale or other disposal of the shares of Common Stock purchased at purchase may not take place within Canada. The Employee should consult Employee’s personal legal advisor prior to selling shares of Common Stock. 

Foreign Asset / Account Tax Reporting Notification. Canadian residents are required to report to the tax authorities any foreign property held outside
of Canada (including options and shares of Common Stock purchased under the Plan) annually on form T1135 (Foreign Income Verification Statement) if the total value of the foreign property exceeds C$100,000 at any time during the year. Thus, if the
C$100,000 cost threshold is exceeded by other foreign property held by Employee, the options must be reported. The Employee should consult Employee’s personal legal advisor to ensure compliance with applicable reporting obligations. 

FRANCE 

TERMS AND CONDITIONS 

Payroll Deductions. The Employee hereby authorizes payroll deductions from each paycheck in the amount of
        % (from 0 to 15%) of his or her Compensation on each payday during the Offering Period in accordance with the Plan. (Please note that no fractional percentages are permitted.) The Employee
understands that said payroll deductions will be accumulated for the purchase of shares of Common Stock at the applicable Purchase Price determined in accordance with the Plan. The Employee understands that if he or she does not withdraw from an
Offering Period, any accumulated payroll deductions will be used to automatically exercise his or her option and purchase Common Stock under the Plan. 

Déductions en paie. Le salarié par la présente autorise les déductions en paie pour chaque bulletin de paie à
hauteur de         % (de 0 à 15%) de son ou sa rémunération à chaque jour de paie pendant la période d’offre conformément au Plan. (Veuillez noter
qu’aucun pourcentage fractionné n’est autorisé). Le salarié comprend que les dites déductions en paie seront accumulées pour l’achat d’actions ordinaires au prix d’achat applicable
déterminé conformément au Plan. Le salarié comprend que si il ou elle ne se retire pas de la période d’offre, toute déduction en paie accumulée sera utilisée pour exercer automatiquement
son ou ses options et acquérir des actions ordinaires selon le Plan. 
 English Language Consent. By enrolling in the
Plan, Employee confirms having read and understood the documents relating to the offer of options (the Plan, the Subscription Agreement and this Appendix) which were provided to Employee in the English language, and Employee accepts the terms
of these documents accordingly.

 Consentement relatif à l’utilisation de la langue anglaise. En acceptant des Options,
le salarié confirme avoir lu et compris les documents relatifs à l’attribution des Options (le Plan, la Convention et la présente Annexe) qui lui ont été communiqués en langue anglaise, et il en accepte
les termes et conditions en connaissance de cause. 
 GERMANY 

NOTIFICATIONS 
 Exchange Control
Notification. Cross-border payments in excess of €12,500 must be reported monthly to the German Federal Bank (Bundesbank). In case of payments in connection with the sale of shares of Common Stock purchased under the Plan or the
receipt of any cash dividends, the report must be filed electronically by the fifth day of the month following the month in which the payment was received. The form of report (“Allgemeine Meldeportal Statistik”) can be accessed via
the Bundesbank’s website (www.bundesbank.de) and is available in both German and English. The Employee is responsible for satisfying the reporting obligation. 

Foreign Asset / Account Reporting Notification. If Employee acquires shares of Common Stock under the Plan leads to a
so-called qualified participation at any point during the calendar year, Employee will need to report the acquisition when Employee files Employee’s tax return for the relevant year. A qualified
participation is attained if (i) the value of the shares of Common Stock purchased exceeds €150,000 or (ii) in the unlikely event Employee holds shares of Common Stock exceeding 10% of the Company’s total common stock. 

HONG KONG 

NOTIFICATIONS 
 Securities Law
Notification. WARNING: The contents of this document have not been reviewed by any regulatory authority in Hong Kong. Employee should exercise caution in relation to the offer. If Employee is in doubt about any of the contents of the
Subscription Agreement, or the Plan, Employee should obtain independent professional advice. Neither the options nor the shares of Common Stock purchased upon purchase constitute a public offering of securities under Hong Kong law and are available
only to employees of the Company and its Subsidiaries and Affiliates. The Subscription Agreement, the Plan and other incidental materials (i) have not been prepared in accordance with and are not intended to constitute a
“prospectus” for a public offering of securities under applicable securities legislation in Hong Kong and (ii) are intended only for the personal use of each eligible employee of the Company and its Subsidiaries and
Affiliates and may not be distributed to any other person. 
 IRELAND 

There are no country-specific provisions. 

 ISRAEL 

TERMS AND CONDITIONS 

The Company intends to approach to the Israeli Tax Authorities (“ITA”) to obtain a tax ruling with respect to the tax treatment of the shares
purchased by Israeli employees under the ESPP (the “Tax Ruling”). The Tax Ruling is expected to determine that the ESPP would first be taxed as ordinary income upon purchase of the shares, on the difference between (x) the fair
market value of the Company shares on the purchase date and (y) the purchase price multiplied by (z) the number of shares purchased. The Israeli Subsidiary will deduct tax upon purchase and pay the tax to the ITA. Upon the actual sale of
the shares, you will be subject to capital gain taxation as set in Chapter 5 of the Israeli Tax Ordinance, on any gain you realize (on the difference between the sale price and the Company share price on the purchase date). 

Authorization. As a condition of participation in the ESPP, you agree to be bound by the terms of the Tax Ruling and to sign any related consents as
may be required by the terms of the Tax Ruling. In addition, you declare that you are aware that the reporting duties and tax liability which arise upon sale of the shares acquired under the ESPP will be borne solely by me. 

Securities Law Notification. If required under applicable law, the Company shall use reasonable efforts to receive a securities exemption from the
Israeli Securities Authority to avoid the requirement to file an Israeli securities prospectus in relation to the Plan. If such exemption is obtained, copies of the Plan and the Form S-8 registration statement
for the Plan as filed with the U.S. Securities and Exchange Commission will be made available by request from the Participant’s local human resources department. 

Governing Law. Notwithstanding Section 13(u) of the Subscription Agreement, solely for Israeli tax purposes, the Subscription Agreement
shall be governed by and construed and enforced in accordance with the laws of the State of Israel. 
 ITALY

 TERMS AND CONDITIONS 

Plan Document Acknowledgement. By enrolling in the Plan, Employee acknowledges that Employee has received a copy of the Plan and the Subscription
Agreement, and has reviewed the Plan and the Subscription Agreement in their entirety and fully understands and accepts all provisions of the Plan and the Subscription Agreement. 

The Employee further acknowledges that Employee has read and specifically and expressly approves the following sections of the Subscription Agreement:
Section 1, Section 2, Section 3, Section 4, Section 5, Section 7, Section 8, Section 9, Section 10, Section 11, Section 12 and Section 13. 

NOTIFICATIONS 
 Foreign Asset /
Account Tax Reporting Notification. If Employee is an Italian resident and holds investments or financial assets outside of Italy (e.g., cash, shares of Common Stock) during any fiscal year which may generate income taxable in Italy,
Employee is required to report such investments or assets on Employee’s annual tax return for such fiscal year (on UNICO Form, RW Schedule, or on a special form if Employee is not required to file a tax return). These reporting obligations will
also apply to Italian residents who are the beneficial owners of foreign financial assets under Italian money laundering provisions. Employee should consult Employee’s personal advisor to ensure compliance with applicable reporting obligations.

 MEXICO 

TERMS AND CONDITIONS 

Plan Document Acknowledgment. By enrolling in the Plan, Employee acknowledges that Employee has received a copy of the Plan and the Subscription
Agreement, including this Appendix, which Employee has reviewed. The Employee further acknowledges that Employee accepts all the provisions of the Plan and the Subscription Agreement, including this Appendix. The Employee also acknowledges that
Employee has read and specifically and expressly approves the terms and conditions set forth in Section 8 of the Subscription Agreement, which clearly provide as follows: 
  

	(1)	 The Employee’s participation in the Plan does not constitute an acquired right; 

 

	(2)	 The Plan and Employee’s participation in it are offered by the Company on a wholly discretionary basis;

  

	(3)	 The Employee’s participation in the Plan is voluntary; and 

 

	(4)	 The Company and its Subsidiaries and Affiliates are not responsible for any decrease in the value of any shares
of Common Stock purchased pursuant to the options. 

 Labor Law Acknowledgement and Policy Statement. By enrolling in the Plan,
Employee acknowledges that the Company, with registered offices at 575 Market Street, Suite 1850, San Francisco, CA, U.S.A., is solely responsible for the administration of the Plan. The Employee further acknowledges that Employee’s
participation in the Plan, the offer of options and any acquisition of shares under the Plan do not constitute an employment relationship between Employee and the Company because Employee is participating in the Plan on a wholly commercial basis.
Based on the foregoing, Employee expressly acknowledges that the Plan and the benefits that Employee may derive from participation in the Plan do not establish any rights between Employee or the Employer and do not form part of the employment
conditions and/or benefits provided by the Employer, and any modification of the Plan or its termination shall not constitute a change or impairment of the terms and conditions of Employee’s employment. 

Employee further understands that Employee’s participation in the Plan is the result of a unilateral and discretionary decision of the Company and,
therefore, the Company reserves the absolute right to amend and/or discontinue Employee’s participation in the Plan at any time, without any liability to Employee. 

Finally, Employee hereby declares that Employee does not reserve to him or herself any action or right to bring any claim against the Company for any
compensation or damages regarding any provision of the Plan or the benefits derived under the Plan, and that Employee therefore grant a full and broad release to the Company, Subsidiaries, Affiliates, branches, representation offices, shareholders,
officers, agents or legal representatives, with respect to any claim that may arise. 

 Spanish Translation 

Reconocimiento del Convenio de Concesión. Al inscribirse en el Plan, el Empleado reconoce que ha recibido y revisado una copia
del Plan y del Contrato de Suscripción, incluyendo este Apéndice. El Empleado reconoce y acepta todas las disposiciones del Plan y del Contrato de Suscripción, incluyendo este Apéndice. El Empleado también reconoce
que ha leído y aprobado de forma expresa los términos y condiciones establecidos en la sección 8 del Contrato de Suscripción, que claramente establece lo siguiente: 

(1) El Empleado participación en el Plan no constituye un derecho adquirido; 

(2) El Plan y la participación del Empleado en el es ofrecido por la Compañía de manera completamente discrecional; 

(3) El Empleado participación en el Plan es voluntaria; y 

(4) La Compañía y sus Subsidiaria y Afiliadas no son responsables por ninguna disminución en el valor de las Acciones adquiridas de
conformidad con las opciones. 
 Reconocimiento del Derecho Laboraly
Declaración de la Política. Al inscribirse en el Plan, el Empleado reconoce que la Compañía, con domicilio social en 575
Market Street, Suite 1850, San Francisco, CA, U.S.A., es la única responsable por la administración del Plan. Además, el Empleado reconoce que su participación en el Plan, la oferta de opciones y cualquier
adquisición de Acciones bajo el Plan no constituyen una relación laboral entre el Empleado y Company, en virtud de que el Employee está participando en el Plan en su totalidad sobre una base comercial. Por lo anterior, el
Empleado expresamente reconoce que el Plan y los beneficios que puedan derivarse de su participación no establecen ningún derecho entre el Empleado y su Empleador, y que no forman parte de las condiciones de trabajo y/o beneficios
otorgados por su Empleador, y cualquier modificación del Plan o la terminación del mismo no constituirá un cambio o modificación de los términos y condiciones en el empleo del Empleado. 

Además, el Empleado comprende que su participación en el Plan es el resultado de una decisión discrecional y unilateral de la
Compañía, por lo que la Compañía se reserva el derecho absoluto de modificar y/o suspender la participación del Empleado en el Plan en cualquier momento, sin responsabilidad frente al Empleado. 

Finalmente, el Empleado manifiesta que no se reserva acción o derecho alguno que origine una demanda en contra de la Compañía, por
cualquier compensación o daño relacionada con las disposiciones del Plan o de los beneficios otorgados en el mismo, y en consecuencia el Empleado libera de la manera más amplia y total de responsabilidad a la
Compañía, sus subsidiarias, afiliadas, sucursales, oficinas de representación, sus accionistas, directores, agentes y representantes legales de cualquier demanda que pudiera surgir. 

NETHERLANDS 
 There
are no country-specific provisions. 

 SINGAPORE 

NOTIFICATIONS 
 Securities Law
Notification. The offer of options is being made pursuant to the “Qualifying Person” exemption” under section 273(1)(f) of the Securities and Futures Act (Chapter 289, 2006 Ed.) (“SFA”). The
Plan has not been lodged or registered as a prospectus with the Monetary Authority of Singapore. The Employee should note that the options are subject to section 257 of the SFA and that Employee will not be able to make any subsequent sale of shares
of Common Stock in Singapore or any offers of such subsequent sale of the shares of Common Stock purchased under the Plan in Singapore, unless such sale or offer is made (i) more than six months from the Date of Grant, (ii) pursuant to the
exemptions under Part XIII Division (1) Subdivision (4) (other than section 280) of the SFA, or (ii) pursuant to, and in accordance with the condition of, any other applicable provisions of the SFA. 

Chief Executive Officer and Director Notification Obligation. If Employee is the Chief Executive Officer (“CEO”), director, associate
director, or shadow director of a Singapore affiliate, Employee is subject to certain notification requirements under the Singapore Companies Act. Among these requirements is an obligation to notify the Singapore affiliate in writing when Employee
receives an interest (e.g., options, shares of Common Stock) in the Company or any related companies within two business days of (i) the acquisition or disposal of shares, (ii) any change in a previously disclosed interest, or
(iii) becoming the CEO, a director, associate director or shadow director if such an interest exists at that time. 

SPAIN 

TERMS AND CONDITIONS 

Acknowledgements and Subscription Agreements. The following provision supplements Section 8 of the Subscription Agreement:

 By enrolling in the Plan, Employee consents to participate in the Plan and acknowledges that Employee has received a copy of the Plan. 

The Employee understands that the Company has unilaterally, gratuitously and discretionally decided to offer options under the Plan to individuals who may be
employees of the Company or its Subsidiaries and Affiliates throughout the world. The decision is a limited decision that is entered into upon the express assumption and condition that any grant will not economically or otherwise bind the Company or
its Subsidiaries and Affiliates. Consequently, Employee understands that the options are offered on the assumption and condition that the option and any shares of Common Stock purchased under the Plan are not part of any employment contract (either
with the Company or its Subsidiaries or Affiliates) and shall not be considered a mandatory benefit, salary for any purposes (including severance compensation) or any other right whatsoever. In addition, Employee understands that the options would
not be offered to Employee but for the assumptions and conditions referred to herein; thus, Employee acknowledges and freely accepts that should any or all of the assumptions be mistaken or should any of the conditions not be met for any reason,
then the offer of options shall be null and void. 

 The options are a conditional right to shares of Common Stock and can be forfeited in the case of, or
affected by, Employee’s termination. This will be the case, for example, even if (1) Employee is considered to be unfairly dismissed without good cause; (2) Employee is dismissed for disciplinary or objective reasons or due to a
collective dismissal; (3) Employee terminates employment due to a change of work location, duties or any other employment or contractual condition; (4) Employee terminates employment due to unilateral breach of contract of the Company or
its Subsidiaries and Affiliates; or (5) Employee’s employment terminates for any other reason whatsoever, except for reasons specified in the Subscription Agreement. Consequently, upon Employee’s termination for any of the reasons set
forth above, Employee may automatically lose any rights to purchase shares of Common Stock under the Plan. 
 NOTIFICATIONS

 Securities Law Notification. No “offer of securities to the public,” as defined under Spanish law, has taken
place or will take place in the Spanish territory in connection with the offer of options. The Subscription Agreement has not been nor will it be registered with the Comisión Nacional del Mercado de Valores, and does not constitute a
public offering prospectus. 
 Exchange Control Notification. The Employee must declare the acquisition and sale of shares to the
Dirección General de Comercio y Inversiones (the “DGCI”) for statistical purposes. Because Employee will not sell the shares through the use of a Spanish financial institution, Employee must make the declaration him or
herself by filing a D-6 form with the DGCI. Generally, the D-6 form must be filed each January while the shares are owned. 

Further, Employee is required to declare electronically to the Bank of Spain any securities accounts (including brokerage accounts held abroad), as well as
the shares held in such accounts if the value of the transactions during the prior tax year or the balances in such accounts as of December 31 of the prior tax year exceed €1,000,000. 

Foreign Asset/Account Reporting Notification. To the extent that Employee holds shares and/or has bank accounts outside Spain with a value in
excess of €50,000 (for each type of asset) as of December 31, Employee will be required to report information on such assets on Employee’s tax return (tax form 720) for such year. After such shares and/or accounts are initially
reported, the reporting obligation will apply for subsequent years only if the value of any previously-reported shares or accounts increases by more than €20,000. 

SWEDEN 
 There are
no country-specific provisions. 

 SWITZERLAND 

NOTIFICATIONS 
 Securities Law
Notification. The offer of options is considered a private offering in Switzerland and is, therefore, not subject to registration in Switzerland. Neither this document nor any other material related to the options
constitutes a prospectus as such term is understood pursuant to Article 652a of the Swiss Code of Obligations, and neither this document nor any other materials related to the options may be publicly distributed or otherwise made publicly available
in Switzerland. Neither this document nor any other offering or marketing material relating to the options has been or will be filed with, approved or supervised by any Swiss regulatory authority (in particular, the Swiss Financial Supervisory
Authority (FINMA)). 
 UNITED KINGDOM 

TERMS AND CONDITIONS 

Tax Obligations. The following provision supplements Section 7 of the Subscription Agreement: 

The Employee agrees that Employee is liable for all Tax-Related Items and hereby covenants to pay all such Tax-Related Items as and when requested by the Company or the Employer or by Her Majesty’s Revenue & Customs (“HMRC”) (or any other tax authority or any other relevant authority).
Employee also agrees to indemnify and keep indemnified the Company and the Employer against any Tax–Related Items that they are required to pay or withhold or have paid or will pay on Employee’s behalf to HMRC (or any other tax authority
or any other relevant authority). 
 Notwithstanding the foregoing, if Employee is a director or executive officer of the Company (within the meaning of
Section 13(k) of the U.S. Securities and Exchange Act of 1934, as amended), Employee understands that Employee may not be able to indemnify the Company for the amount of any income tax not collected from or paid by Employee within ninety
(90) days of the end of the U.K. tax year in which the event giving rise to the Tax-Related Items occurs, in case the indemnifications would be considered to be a loan. In this case, the income tax not
collected or paid may constitute a benefit to Employee on which additional income tax and NICs may be payable. Employee understands that Employee will be responsible for reporting and paying any income tax due on this additional benefit directly to
HMRC under the self-assessment regime and for reimbursing the Company or the Employer, as applicable, for the value of any employee NICs due on this additional benefit. If Employee fails to comply with Employee’s obligations in connection with
the income tax as described in this section, the Company may refuse to deliver the shares of Common Stock to Employee without any liability to the Company or the Employer. 

 EXHIBIT B 

MEDALLIA, INC. 
 2019
EMPLOYEE STOCK PURCHASE PLAN 
 NOTICE OF WITHDRAWAL 

Unless otherwise defined herein, the terms defined in the 2019 Employee Stock Purchase Plan (the “Plan”) shall have the same defined meanings in
this Notice of Withdrawal. 
 The undersigned Participant in the Offering Period of the Medallia, Inc. 2019 Employee Stock Purchase Plan that began on
                    ,          (the “Offering Date”) hereby notifies the Company that
he or she hereby withdraws from the Offering Period. He or she hereby directs the Company to pay to the undersigned as promptly as practicable all the payroll deductions credited to his or her account with respect to such Offering Period. The
undersigned understands and agrees that his or her option for such Offering Period will be terminated automatically. The undersigned understands further that no further payroll deductions will be made for the purchase of shares in the current
Offering Period and the undersigned will be eligible to participate in succeeding Offering Periods only by delivering to the Company a new Subscription Agreement. 

 

			
	Name and Address of Participant:
	
	  

	
	  

	
	  

	
	Signature:
	
	  

		
	Date:

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