Document:

Consulting Agreement dated November 12, 2012

 Exhibit 10.2 
 CONSULTING AGREEMENT 
 This Consulting Agreement
(“Agreement”) is made effective as of the 12th day of November, 2012 (“Effective Date”) by and between Tornier, Inc., and all subsidiaries and affiliates owned or controlled, directly or indirectly, by Tornier
(“Tornier”), located at 10801 Nesbitt Avenue South, Bloomington, MN 55437, and Douglas W. Kohrs (“Consultant”) (Tornier and Consultant being referred to individually as “Party” and collectively as “Parties”).

 NOW, THEREFORE, in consideration of the mutual promises exchanged herein and other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, the Parties hereto agrees as follows: 
 1. Consulting
Services. Consultant agrees to render consulting services of the nature described in the Addendum signed by the Parties and attached hereto, and as may be requested from time to time by Tornier. The Addendum is incorporated into and made
part of this Agreement. Consultant may determine, in Consultant’s sole discretion, the means and manner of performing the Services except as expressly limited by this Agreement. Tornier retains the right to require that Consultant
satisfactorily perform the Services. Consultant will be responsible for furnishing such supplies, tools and equipment as may be necessary to complete Consultant’s tasks under this Agreement. Consultant shall perform and/or personally supervise
all services provided to Tornier under this Agreement. Consultant may set his own hours with respect to Consultant’s duties under this Agreement. Nothing in this Agreement shall be construed so as to prohibit Consultant from pursuing other
work, except to the extent that such work would conflict with Consultant’s duties under this Agreement. 
 2.
Compensation. Tornier shall pay to Consultant, as compensation for the services performed hereunder, the amount or amounts stated in the Addendum to this Agreement. Tornier shall be responsible to pay for hours actually worked by
Consultant in performing services under the Addendum, subject to the minimum monthly payment, but Tornier shall not be responsible for payment for normal commuting time nor, if travel is required, for travel time in excess of a total time of eight
(8) hours per day. Tornier will reimburse Consultant for all agreed-upon travel (other than the normal daily expenses of working and commuting) and other reasonable expenses incurred in connection with performing services for Tornier.
Consultant will submit invoices to Tornier at least once per month, and payment of agreed-upon charges will be made within thirty (30) days of receipt of invoice. If invoices are not submitted within ninety (90) days after services are
performed, Tornier will not consider invoices for payment. The Consultant agrees not to incur any expenses in Tornier’s name without the prior written authorization of Tornier. 

3. Taxes. Consultant is an independent contractor and shall have sole responsibility for payment of all federal, state and
local taxes or contributions imposed or required under unemployment insurance, social security and income tax laws and for filing all required tax forms with respect to any amounts paid by Tornier to Consultant hereunder and any amounts paid by
Consultant to its employees. Consultant shall indemnify and hold Tornier harmless against any claim or liability (including penalties) resulting from failure of Consultant to pay such taxes or contributions, or failure of Consultant to file any such
tax forms. Tornier shall file and provide to consultant the appropriate Form 1099 relating to payments made pursuant to this Agreement. 

 4. Insurance. Consultant will maintain, at Consultant’s expense, such
insurance as will fully protect Consultant from any claims for damage for bodily injury, including death, and for property damage, which may arise from Consultant’s activities under this Agreement, whether such activities are performed by
Consultant or by any subcontractor or anyone directly or indirectly employed by either of them. 
 5. Confidential
Information. Confidential Information shall mean written information, oral information, or information obtained by the inspection of tangible objects, that relates to, business, technical, customer, marketing, and financial information
(whether written, oral or otherwise), including without limitation, ideas, inventions, trade secrets, know how, documents, charts, lists, software, drawings, materials, goods, product designs and plans, equipment or samples, disclosed or delivered
to Consultant by Tornier, or arising from work or services done by Consultant for Tornier. Confidential Information shall not include to any information for which that Consultant can demonstrate by competent written proof was (a) known to the
public at the time of Tornier’s disclosure to Consultant or entered the public domain thereafter through no fault of Consultant; (b) in Consultant’s possession free of any obligation of confidentiality at the time of Tornier’s
disclosure to Consultant; or (c) rightfully communicated to Consultant by a third party who was not under any obligation of confidentiality. 
 6. Authorized Uses. Confidential Information shall be used by the Consultant only for purposes authorized in writing by Tornier, shall be treated by the Consultant as confidential
proprietary information of Tornier, and shall not be reproduced or disclosed or made available to others without prior written permission of Tornier except to those that have a specific need to know. The Consultant shall take at least those measures
that Consultant takes to protect its own highly confidential information. The Consultant shall reproduce Tornier’s proprietary rights notices on any such approved copies, in the same manner in which such notices were set forth in or on the
original. The authorized uses of Confidential Information are limited to (a) performing the consulting services described in the Addendum; (b) supplying Tornier with goods or services; or (c) any other purpose Tornier may hereafter
authorize in writing. Consultant will immediately notify Tornier of receipt by Consultant or any of his agents of any process, subpoena, demand, or request by any third party, requiring or requesting the production of Confidential Information.

 7. Title. The title to the Confidential Information provided to Consultant by the Tornier, including without
limitation any tangible property, shall be vested in Tornier. Nothing in this Agreement is intended to grant any rights to the Consultant under any patent, mask work right or copyright of Tornier, nor shall this Agreement grant the Consultant any
rights in or to Confidential Information except as expressly set forth herein. 
 8. Representations, Warranties and
Indemnification. 
 8.1 The Consultant represents that during the term of this Agreement no business relationships,
employment relationships and consulting obligations of the Consultant shall be a conflict with the obligations to Tornier set forth herein, or involve the disclosure of Confidential Information, and/or interfere with the performance of the
Consultant’s obligations under this Agreement. 
 8.2 The Consultant warrants to Tornier that the Consultant: (a) has
the right to enter into this Agreement; (b) has no obligations to any other person or organization that are in conflict with the Consultant’s obligations under this Agreement; and (c) that all Consultant’s work product is and
will be original, and will not infringe the copyrights, trade secrets, rights of privacy or similar proprietary rights of others. 

  
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 9. Term and Termination. 

9.1 Either Party shall have the right to terminate this Agreement upon ten (10) days written notice to the other Party. 

9.2 This Agreement shall automatically expire on May 12, 2013, unless extended by the mutual written agreement of the Parties.

 9.3 In the event that Executive accepts other full-time employment, full-time engagement as an independent contractor or
otherwise engages in his own business on a full-time basis prior to May 12, 2013, this Agreement shall automatically expire on the effective date of such employment or other engagement. 

9.4 The continuing obligations of Consultant under this Agreement with respect to Confidential Information shall survive for five
(5) years after the termination date of this Agreement. 
 10. Independent Contractor/No Agency. Nothing in
this Agreement may be construed to establish Tornier as an employer and Consultant as an employee, to establish either party hereto as a partner or agent of the other party, or to create any other form of legal association that would impose
liability upon a party for any act or omission of the other party or provide a party with the right, power, or authority to create or impose any duty or obligation on the other party, it being intended that each party hereto shall remain an
independent contractor acting in its own name and for its own account. Consultant agrees that the Consultant is not entitled to any Tornier employee benefits or benefit plans of any kind, including but not limited to, worker’s compensation
insurance, unemployment insurance, health insurance, life insurance, pension plan or any other benefit or insurance that Tornier provides to its employees. In the event the United States Internal Revenue Service (“IRS”) makes a
determination contrary to the status of consultant, Consultant will furnish to Tornier a completed and fully executed IRS Form 4669 on or before April 15 of the year such request is made by Company. The submission of such Form 4669 will not be
deemed to create an employer-employee relationship. Consultant will not take a position on its income tax return inconsistent with Consultant’s status as an independent contractor and will cooperate in any inquiry and dispute regarding
Consultant’s status as an independent contractor that may arise from an IRS audit of Tornier. 
 11. Third-Party
Confidential Information. The Consultant understands that Tornier does not desire to receive any confidential information in breach of the Consultant’s obligation to others and agrees that during the term of this Agreement, the
Consultant will not disclose to Tornier or use in the performance of services for Tornier, any confidential information in breach of the obligations to any third party. 
 12. Use of Consultant’s Written Materials. Tornier shall have the right, at no additional charge, to use, modify, reproduce and prepare derivative works based on the Consultant’s
documentation and literature, provided to Tornier by Consultant in connection with the performance of services under this Agreement, including without limitation, operating and maintenance manuals, technical publications, prints, drawings, training
manuals, sales literature and other similar materials. 
 13. No Commitment. It is understood that this Agreement
does not obligate Tornier to request proposals, bids or estimates from or to enter into contracts or place orders with the Consultant, and does not constitute all of the conditions or terms of a contract, request, or order from Tornier to the
Consultant. Further conditions and terms of any such contract, request or order shall be agreed upon between Parties from time to time. 

  
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 14. No Reverse Engineering. Except as expressly provided herein, the
Consultant shall not (a) reverse engineer or analyze samples furnished by Tornier; (b) create derivatives of such samples for commercial purposes; or (c) file any patent application containing a claim to any subject matter derived
from the Confidential Information, without the prior written consent of Tornier. 
 15. Return of Confidential
Information. At any time upon Tornier’s request, or upon the termination of this Agreement, all records and any compositions, articles, devices, Inventions and other items which disclose or embody Confidential Information (and all
copies thereof) shall be promptly returned to Tornier and not retained by the Consultant or the Consultant representatives in any form. Analyses, summaries or other writings prepared by the Consultant or the Consultant advisors based on the
Confidential Information shall be promptly destroyed and all electronic memories data containing Confidential Information, including archival media, shall be promptly purged of such Confidential Information. 

16. Injunctive Relief. The Consultant also agrees that, in the event of any breach or threatened breach, Tornier will be
entitled to equitable relief, including injunctive relief and specific performance without posting a bond. Such relief will not be exclusive of Tornier, but will be in addition to all other remedies. In the event disclosure is legally compelled, the
Consultant shall provide Tornier with prompt written notice so that Tornier can seek appropriate protections and remedies. 

17. Disclaimer. Tornier provides Confidential Information disclosed hereunder on an “AS IS” basis, without
warranties of any kind. Without limiting the foregoing, Tornier does not represent or warrant that such Confidential Information is accurate, complete or current. The disclosure of Confidential Information is for discussion purposes only. Tornier
may change the content of Confidential Information at any time at Tornier’s sole discretion. 
 18. Applicable Law
and Jurisdiction. The provisions of this Agreement shall be construed and interpreted in accordance with the laws of the State of Minnesota (without giving effect to the choice of law principles thereof). Tornier and Consultant each hereby
(a) agrees that any action, cause of action, claim, or dispute arising under or relating to this Agreement must be brought only in the courts of the State of Minnesota, located in the County of Hennepin, or the federal court of the United
States located in the District of Minnesota; (b) expressly consents to personal jurisdiction in the State of Minnesota, with respect to such action, cause of action, claim, or dispute; (c) irrevocably and unconditionally consents to the
exclusive jurisdiction and venue of such courts for the purposes of enforcing the terms of this Agreement or interpreting any provision, remedying any breach, or otherwise adjudicating any action, cause of action, claim, or dispute of or under this
Agreement; (d) irrevocably and unconditionally waives any objection to the jurisdiction and venue required in this Section 18; and (e) agrees not to plead or claim in any such court that any such action, cause of action, claim, or
dispute has been brought in an inconvenient forum. The Consultant hereby irrevocably appoints the Secretary of State of the State of Minnesota as his agent for service of any process, summons or other document related to initiating any action
hereunder to enforce the rights of Tornier. 

  
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 19. Miscellaneous. No amendment to this Agreement shall be binding upon the
Parties unless it is in writing and executed by both Parties. The failure of either Party at any time to require performance of any provision of this Agreement or to exercise any right provided for herein shall not be deemed a waiver of such
provision or such right. All waivers must be in writing. Unless the written waiver contains an express statement to the contrary, no waiver by either Party of any breach of any provision of this Agreement or of any right provided for herein shall be
construed as a waiver of any continuing or succeeding breach of such provision, a waiver of the provision itself, or a waiver of any right under this Agreement. All remedies provided for in this Agreement shall be cumulative and in addition to and
not in lieu of any other remedies available to either Party at law, in equity or otherwise. This Agreement contains the entire understanding and agreement between the Parties with respect to the subject matter hereof and supersedes all previous
communications, negotiations and agreements, whether oral or written, between the parties with respect to such subject matter. If any provision or clause of this Agreement, or the application thereof under certain circumstances is held invalid, the
remainder of this Agreement, or the application of such provision or clause under other circumstances, shall not be affected thereby. 
 20. Export Control. The Consultant agrees not to export, directly or indirectly, any U.S. source technical data acquired from Tornier or any products utilizing such data to countries outside
the United States, which export may be in violation of the United States export laws or regulations. 
 [Remainder of page
intentionally left blank] 

  
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 IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed by their
authorized representatives as of the date written below. 
  

					
	CONSULTANT	 		 	TORNIER, INC.
			
	 /s/ Douglas W. Kohrs
	 		 	 /s/ Kevin M. Klemz

	Douglas W. Kohrs	 		 	Kevin M. Klemz
			
		 		 	 Vice President, Chief Legal Officer and Secretary
 Title

			
	 November 12, 2012
	 		 	 November 12, 2012

	Date	 		 	Date

  
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 ADDENDUM 
 to the 
 TORNIER CONSULTING AGREEMENT 

NATURE OF CONSULTING SERVICES 
 At
the direction of the current CEO, Consultant shall provide those services reasonably requested to aid in an orderly transition of the CEO duties and such other duties as the CEO may request from time to time. 

CONSULTANT’S FEE 
 Tornier
agrees to pay Consultant $2,500 per month, not to exceed eight (8) hours per month, for six (6) months starting on November 12, 2012, and ending on May 12, 2013. Consultant may work in excess of eight (8) hours per month
only with prior written consent of Tornier. Tornier agrees to pay Consultant $300 per hour for such excess service time. Invoices for services shall be monthly as work progresses (but in no event later than forty-five days after such services are
rendered). Tornier will also reimburse Consultant only for pre-approved travel expense. It is expected that Tornier will pay all direct out-of-pocket expenses in connection with the Consulting Services, provided that Consultant obtains
Tornier’s advanced written authorization before obligating Tornier for any such out-of-pocket expenses. 
 CONSULTANT’S POINT OF
CONTACT AT TORNIER 
 Consultant’s point of contact at Tornier shall be Dave Mowry. All questions regarding this Agreement should be
directed to the point of contact. 
  

					
	CONSULTANT	 		 	TORNIER, INC.
			
	 /s/ Douglas W. Kohrs
	 		 	 /s/ Kevin M. Klemz

		 		 	
			
		 		 	 Vice President, Chief Legal Officer and Secretary
 Title

			
	 November 12, 2012
	 		 	 November 12, 2012

	Date	 		 	DateAward Letter

 Exhibit 10.1 
 Visant Holding Corp. 
 (Jostens Award Letter) 

Dated as of November 12, 2012 
 [Name] 
 c/o Jostens, Inc. 
 3601 Minnesota Drive, Suite 400 
 Minneapolis, MN 55435 

Dear [First Name]: 
 Visant
Holding Corp. (“VHC”) and its Subsidiaries (collectively, the “Company”) consider it essential to continue to provide incentives for key personnel of the Company to remain employed with the Company and focused on
achieving a high level of performance aligned with the interests of the stockholders of VHC. 
 On behalf of the Board of
Directors of VHC (the “Board”), I am pleased to inform you that you have been selected to receive an Award, subject in all instances to the terms and conditions of this Award Letter, and to your agreement to be bound by the
covenants contained in Section 7 below. In consideration of the foregoing, you and the Company agree to the following: 
 Section 1.
Definitions. As used in this Award Letter, the following terms shall have the meanings set forth below: 

“Account” means a notional account maintained by the Company for you for purposes of determining amounts
that will be payable to you, subject to the terms of this Award Letter. 
 “Affiliate” means
with respect to any Person, any entity directly or indirectly controlling, controlled by or under common control with such Person. 
 “Applicable Determination Date” means the date as of which the Fair Market Value shall be determined for purposes of Section 5 of this Award Letter. 

“Award” means any award of shares of Phantom Stock made under Section 2, inclusive of both the Time
Vesting Award and the Performance Vesting Award. 
 “Cause” means, “Cause” as such
term may be defined in any employment agreement between you and VHC or any of its Subsidiaries or Affiliates (the “Employment Agreement”), or, if there is no such Employment Agreement, “Cause” shall mean (i) your
willful and continued failure to perform your material duties with respect to the Company which continues beyond ten (10) days after a written demand for substantial performance is delivered to you by VHC of Jostens (the “Cure
Period”), (ii) the willful or intentional engaging by you in conduct that causes material and demonstrable injury, monetarily or otherwise, to the Company, the Investors or their respective Affiliates, (iii) the commission by you
of a crime constituting (A) a felony under the laws of the United States or any state thereof or (B) a misdemeanor involving moral turpitude, or (iv) a material breach of by you of this Award Letter or other agreements with the
Company, including, without limitation, engaging in any action in breach of restrictive covenants, herein or therein, that continues beyond the Cure Period (to the extent that, in the Board’s reasonable judgment, such breach can be cured).

 “Change in Control” means, (i) the sale (in one transaction or a series of transactions)
of all or substantially all of the assets of VHC or Jostens, as applicable, to an Unaffiliated Person; (ii) a sale (in one transaction or a series of transactions) resulting in more than 50% of the voting

 
stock of VHC or Jostens, as applicable, being held by an Unaffiliated Person; (iii) a merger, consolidation, recapitalization or reorganization of VHC or Jostens, as applicable, with or into
another Unaffiliated Person; if and only if any such event listed in clauses (i) through (iii) above results in the inability of the Investors, or any member or members of the Investors, to designate or elect a majority of the Board
(or the board of directors of the resulting entity or its parent company). For purposes of this definition, the term “Unaffiliated Person” means any Person or “group” (as such term is used for purposes of Sections 13(d) or 14(d)
of the Exchange Act) who is not (x) an Investor or any member of the Investors, (y) an Affiliate of any Investor or any member of any Investor, or (z) an entity in which any Investor, or any member of any Investor holds, directly or
indirectly, a majority of the economic interests in such entity. 
 “Code” means the United
States Internal Revenue Code of 1986, as amended. 
 “Committee” means the Compensation
Committee of the Board (or, if no such committee is appointed, the Board). 
 “Common Stock” or
“Share” means the Class A common stock, par value $0.01 per share, of VHC, which may be authorized but unissued, or issued and reacquired. 
 “Earned” has the meaning defined in Annex A of this Award Letter. 
 “Fair Market Value” means the price per share equal as of Fiscal Year End 2014 to (i) after a Public Offering but before a Qualified Public Offering (a) the average of the last
sale price of the Common Stock on the applicable date on each stock exchange on which the Common Stock may at the time be listed or, (b) if there shall have been no sales on any such exchanges on the applicable date on any given day, the
average of the closing bid and asked prices of the Common Stock on each such exchange on the applicable date or, (c) if there is no such bid and asked price on the applicable date, the average of the closing bid and asked prices of the Common
Stock on the next preceding date when such bid and asked price occurred or, (d) if the Common Stock shall not be so listed, the closing sales price of the Common Stock as reported by NASDAQ on the applicable date in the over-the-counter market,
(ii) following a Qualified Public Offering, the closing sale price of the Common Stock on the applicable date as reported on the primary exchange on which the Common Stock is traded (or, if no such sale occurs on the applicable date, such
closing sale price as was reported on the next preceding date when such closing sale price occurred) or (iii) if there has been no Public Offering, the fair market value of the Common Stock as determined (x) in the good faith discretion of
the Board after consultation with an independent investment banker or an internationally recognized accounting firm to determine the Fair Market Value and (y) without any premiums for control or discounts for minority interests or restrictions
on transfer. 
 “Fiscal Year End 2014” means January 3, 2015. 

“Good Reason” means “Good Reason” as such term is defined in the Employment
Agreement, or if there is no such Employment Agreement, “Good Reason” shall mean (i) a reduction in your base salary or annual incentive compensation opportunity (other than a general reduction in base salary or annual incentive
compensation opportunity that affects all members of senior management in substantially the same proportions, provided that your base salary is not reduced by more than 10%); (ii) a substantial reduction in your duties and
responsibilities; or (iii) a transfer of your primary workplace by more than fifty miles from the current workplace, and provided, further, that “Good Reason” shall cease to exist for any such event on the 60th day following the later of its occurrence or your knowledge thereof,
unless you have given VHC or Jostens written notice thereof prior to such date. 
 “Investors”
means Fusion Acquisition LLC, a Delaware limited liability company (“Fusion”), and DLJ Merchant Banking Partners III, L.P., DLJ Offshore Partners III-1, C.V., DLJ Offshore Partners III-2, C.V., DLJ Offshore Partners III, C.V., DLJ MB
Partners III GmbH & Co. KG, Millennium Partners II, L.P. MBP III Plan Investors, L.P (collectively, the “DLJMB Funds”). 

  
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 “Jostens” means Jostens, Inc., a Minnesota corporation and
wholly owned Subsidiary of VHC. 
 “Performance Targets” means those Performance Targets set
forth in Annex A of this Award Letter. 
 “Permanent Disability” means
“Disability” as such term is defined in the Employment Agreement, or if there is no such Employment Agreement, “Permanent Disability” shall mean you becoming physically or mentally incapacitated and is therefore unable for
a period of six (6) consecutive months or for an aggregate of nine (9) months in any eighteen (18) consecutive month period to perform substantially all of the material elements of your duties with VHC or any Subsidiary or Affiliate
thereof. Any question as to the existence of the Permanent Disability of you as to which you (or your legal representative) and VHC or Jostens cannot agree shall be determined in writing by a qualified independent physician mutually acceptable to
you (or your legal representative) and VHC or Jostens. If you (or your legal representative) and VHC or Jostens cannot agree as to a qualified independent physician, each shall appoint such a physician and those two physicians shall select a third
who shall make such determination in writing. The determination of Permanent Disability made in writing to VHC or Jostens and you shall be final and conclusive for all purposes of this Agreement (such inability is hereinafter referred to as
“Permanent Disability” or being “Permanently Disabled”). 
 “Person” means
“person,” as such term is used for purposes of Section 13(d) or 14(d) of the Exchange Act. 

“Phantom Stock” means the right to receive a payment based on the value of Common Stock in accordance
with Section 5 hereto. 
 “Public Offering” means the sale of shares of Common Stock to the
public subsequent to the date hereof pursuant to a registration statement under the Securities Act of 1933, as amended, which has been declared effective by the Securities and Exchange Commission (other than a registration statement on
Form S-4, S-8 or any other similar form). 
 “Qualified Public Offering” means a Public
Offering, which results in an active trading market of 25% or more of the Common Stock. 
 “Qualifying
Termination” means the occurrence of a termination of your employment by the Company without Cause, by you with Good Reason, or due to your Permanent Disability or death. 

“Service Recipient” means the Company, any Subsidiary of the Company, or any Affiliate of the Company
that satisfies the definition of “service recipient” within the meaning of Treasury Regulation Section 1.409A-1 (or any successor regulation), with respect to which the person is a “service provider” (within the meaning of
Treasury Regulation Section 1.409A-1(or any successor regulation). 
 “Subsidiary” means
any corporation or other entity in an unbroken chain of corporations or other entities beginning with the Company if each of the corporations or other entities, or group of commonly controlled corporations or other entities, other than the last
corporation or other entity in the unbroken chain then owns stock or other equity interests possessing 50% or more of the total combined voting power of all classes of stock or other equity interests in one of the other corporations or other
entities in such chain. 
 “Vesting Reference Date” means January 1, 2012. 

  
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 Section 2. Award. 

(a) The Company hereby grants you a number of shares of Phantom Stock, which equals the aggregate of [NUMBER] (the
“Time Vesting Award”) and up to [NUMBER] (the “Performance Vesting Award”). The number of shares of Phantom Stock in respect of which you will ultimately receive payment hereunder is based on the vesting of the
Award as provided in Section 3 below subject to your continued employment with the Company through the Vesting Event (as defined below). 
 (b) You shall not be vested in any portion of the Award by reason of having Phantom Stock credited to your Account unless the vesting conditions as set forth in Section 3 of this Award Letter are
deemed satisfied by the Committee. 
 Section 3. Vesting and Settlement of Awards. 

 

	 	(a)	Time Vesting Award. 

  

	 	(i)	Vesting Conditions. 

  

	 	(A)	You will become vested in 100% of the Time Vesting Award on January 3, 2015, so long as you remain employed with the Company through such date.

  

	 	(B)	Notwithstanding Section 3(a)(i)(A) above, if a Qualifying Termination occurs prior to January 3, 2015 and (x) prior to the occurrence of a Change in
Control, you will become vested upon such Qualifying Termination in one-third of Time Vesting Award for each consecutive twelve-month period completed following the Vesting Reference Date; or (y) after a Change in Control, you will become
vested in 100% of the Time Vesting Award upon such Qualifying Termination. 

  

	 	(ii)	Settlement of Time Vesting Award. 

  

	 	(A)	If the Time Vesting Award becomes vested pursuant to Section 3(a)(i)(A) above, the amount that will be payable under the Time Vesting Award shall be calculated
pursuant to Section 5 below using an Applicable Determination Date of January 3, 2015, and such amount shall be paid as soon as practicable during the 2015 calendar year, regardless of whether you are employed upon the date of such
payment. 

  

	 	(B)	If the Time Vesting Award becomes vested pursuant to Section 3(a)(i)(B) above, the amount that will be payable under the Time Vesting Award shall be calculated
pursuant to Section 5 below using an Applicable Determination Date that corresponds to the most recently preceding date for which the Board has determined the Fair Market Value (the “Board Valuation Date”), and such amount
shall be paid as soon as administratively practicable following the date of such Qualifying Termination (but in no event later than March 15 of the calendar year following the calendar year in which such vesting date occurs).

  
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	 	(b)	Performance Vesting Award. 

  

	 	(i)	Vesting Conditions. 

  

	 	(A)	You will become vested in that portion, if any, of the Performance Vesting Award that has become Earned in accordance with the terms of Annex A of this Award Letter on
January 3, 2015, so long as you remain employed with the Company through such date. 

  

	 	(B)	Notwithstanding the foregoing, if, following a Change in Control, a Qualifying Termination occurs (x) prior to December 31, 2013, 50% of the Performance
Vesting Award (which shall be deemed to have been fully Earned) will become vested, and (y) after December 31, 2013 but prior to January 3, 2015, 100% of the Performance Vesting Award (which shall be deemed to have been fully Earned)
will become vested, in each case on the date of such Qualifying Termination. 

  

	 	(ii)	Settlement of Performance Vesting Award. 

  

	 	(A)	If the Performance Vesting Award becomes vested pursuant to Section 3(b)(i)(A) above, the amount that will be payable shall be calculated pursuant to
Section 5 below using an Applicable Determination Date of January 3, 2015. Such amount shall be paid as follows: [ (i) twenty percent (20%) of such amount shall be paid as soon as practicable during the 2015 calendar year, and
the remaining eighty percent (80%) of such amount shall be paid upon the earlier of (x) a Change in Control, if one occurs after January 3, 2015 but prior to March 15, 2016 or (y) during the 2016 calendar year (but not later
than March 15, 2016), regardless of whether you are employed with the Company on the date of such payment or (ii) if there has been a Change in Control prior to January 3, 2015,]1 [one hundred percent (100%) of such amount] shall
be paid as soon as practicable during the 2015 calendar year. 

  

	 	(B)	If the Performance Vesting Award becomes vested pursuant to Section 3(b)(i)(B) above, the amount that will be payable shall be calculated pursuant to
Section 5 below using an Applicable Determination Date that corresponds to the most recent Board Valuation Date preceding the date of such Qualifying Termination. One hundred percent (100%) of such amount shall be paid as soon as
practicable after such Qualifying Termination (but in no event later than March 15 of the calendar year following the year in which such vesting date occurs). 

(iii) Any portion of the Award that does not become vested pursuant to any of the provisions of Section 3(a) and/or 3(b), as
applicable, will immediately be cancelled without payment in respect thereof following the first occurrence of any given vesting event described therein. 
 Section 4. Effect of non-Qualifying Termination of Employment. Except as otherwise set forth in Section 3(a) and 3(b), as applicable, above, in the event of any voluntary or involuntary
termination of your employment with the Company at any time, any Award then outstanding and unvested shall be forfeited without payment therefor. 

 

	1	 Applies to certain senior executives only. 

  
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 Section 5. Calculation of Payment of Awards; Form of Payment. 

(a) The amounts that will be payable to you under this Award will be calculated, and any amounts payable in respect of this Award will be
paid, in accordance with this Section 5, subject to your agreement to be bound by the covenants contained in Section 7 of this Award Letter. As an exception to the foregoing, the parties acknowledge and agree that an executive officer of
VHC shall have the right, in his or her sole discretion, to reduce the scope of any covenant set forth in Section 7 of this Award Letter or any portion thereof, effective as to you immediately upon receipt by you of written notice thereof from
the Company. 
 (b) Any portion of the Award that becomes vested under this Award Letter will become payable to you in an amount
equal to the product of (x) the number of shares of Phantom Stock credited to your Account under the portion of the Award that becomes Earned (if applicable) and vested hereunder and (y) the Fair Market Value of one share of Common Stock
as of the Applicable Determination Date; provided, however, that on or after a Change in Control, in no event shall such Fair Market Value be less than the price per share of Common Stock paid (whether in cash, property or a
combination thereof) in respect of such share of Common Stock in such Change in Control. For the avoidance of doubt, if applicable, the amount payable in respect of each portion of the Award granted to you hereunder shall be calculated separately as
provided herein, and then all such amounts shall be added together to determine the total amount payable under all portions of the Award granted to you that have become vested and payable hereunder. Without limitation, to the extent any portion of
the Award shall become payable following a Change in Control, the number of shares of Common Stock subject to such portion of the Award shall be appropriately adjusted in accordance with Section 6 of this Award Letter. 

Section 6. Adjustments. Subject to the minimum value requirement in Section 5(b) above that applies on and after a Change in Control,
in the event of any change in the outstanding Common Stock by reason of a stock split, spin-off, stock combination, reclassification, dividend or other distribution (whether in the form of cash, common stock, other securities, or other property),
recapitalization, liquidation, dissolution, reorganization, merger, or other event affecting the capital stock of the Company, the Committee shall adjust appropriately (a) the number and kind of shares covered by Awards and (b) share
prices related to outstanding Awards, and make such other revisions to outstanding Awards as it deems, in good faith, are equitably required. Any such adjustment made by the Committee (or the Board) shall be final and binding upon you and the
Company. 
 Section 7. Covenants Not to Disclose Confidential Information, Not to Solicit Company Customers and Not to Solicit or
Offer Employment to Company Employees. 
 (a) At any time during or after your employment with the Company, you will not
disclose any Confidential Information pertaining to the business of the Company, its Subsidiaries, the Investors and their Affiliates (collectively, the “Restricted Group”), except when required to perform your duties to the Company
or one of its Subsidiaries, by law or judicial process. For purposes of this Award Letter, “Confidential Information” means all non-public information concerning trade secret, know-how, software, developments, inventions, processes,
technology, designs, the financial data, strategic business plans or any proprietary or confidential information, documents or materials in any form or media, including any of the foregoing relating to research, operations, finances, current and
proposed products and services, vendors, customers, advertising and marketing, and other non-public, proprietary, and confidential information of the Restricted Group. If you are bound by any other agreement with the Company regarding the use or
disclosure of Confidential Information, the provisions of this Agreement shall be read in such a way as to further restrict and not permit any more extensive use or disclosure of Confidential Information. 

  
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 (b) At any time during your employment with the Company and for a period of two
(2) years thereafter, you will not, directly or indirectly (A) act as a proprietor, investor, director, officer, employee, substantial stockholder, consultant, or partner in any business that directly or indirectly competes with the
business of the Company in, (1) school photography services or school-related clothing, affinity products and services, including yearbooks, (2) memory books, (3) commercial printing and binding, (4) printing services to
companies engaged in direct marketing, (5) fragrance, cosmetics and toiletries-related sampling or (6) single use packaging for fragrances, cosmetics and toiletries, in North America in the case of clauses (1) through (4) and in
North America and Europe in the case of clauses (5) and (6), or (B) solicit customers or clients of any member of the Restricted Group to terminate their relationship with any such member of the Restricted Group or otherwise solicit such
customers or clients to compete with any business of any member of the Restricted Group or (C) solicit or offer employment to any person who is, or has been at any time during the twelve (12) months immediately preceding the termination of
your employment, employed by the Company or any of its Affiliates. 
 (c) If at any time a court holds that the restrictions
stated in clauses (a) or (b) are unreasonable or otherwise unenforceable under circumstances then existing, the parties hereto agree that the maximum period, scope or geographic area determined to be reasonable under such circumstances by
such court will be substituted for the stated period, scope or area. Because you have had access to Confidential Information, you agree that money damages will be an inadequate remedy for any breach of this Section 7. In the event of a breach
or threatened breach of this Section 7, the Company or its successors or assigns may, in addition to other rights and remedies existing in their favor, apply to any court of competent jurisdiction for specific performance and/or injunctive
relief in order to enforce against you, or prevent any violations by you of, the provisions hereof (without the posting of a bond or other security), and in the event of an actual breach of this Section 7, terminate this Award Letter without
any payment hereunder or other consideration to you, or if payment shall have already been made hereunder, you shall be required to pay to the Company any amounts actually paid to you in respect of the Phantom Stock. 

(d) As an exception to the foregoing, the parties acknowledge and agree that an executive officer of VHC shall have the right, in his or
her sole discretion, to reduce the scope of any covenant set forth in this Award Letter or any portion thereof, effective as to you immediately upon receipt by you of written notice thereof from the Company. 

(e) The foregoing shall not be in limitation of any other restrictive covenant agreed to by you in connection with your employment with
VHC or Jostens. 
 Section 8. General Provisions. 
 (a) Amendment. The Committee or the Board shall have the authority to make such amendments to any terms and conditions applicable to outstanding Awards as are consistent with this Award Letter;
provided that no such action shall modify any Award in a manner materially adverse to you without your consent except as such modification is provided for or contemplated in the terms of the Award or this Award Letter (except that any adjustment
that is made pursuant to Section 6 shall be made by the Committee or the Board reasonably and in good faith). 
 (b) This
Award and any payments in respect hereof will not be taken into account for purposes of determining any benefits under any benefit plan of the Company. 
 (c) Nontransferability. No Award may be assigned, alienated, pledged, attached, sold or otherwise transferred or encumbered by you otherwise than by will or by the laws of descent and distribution,
and any such purported assignment, alienation, pledge, attachment, sale, transfer or encumbrance shall be void and unenforceable against the Company or any Affiliate; provided that the designation of a beneficiary shall not constitute an assignment,
alienation, pledge, attachment, sale, transfer or encumbrance. 

  
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 (d) Transfers and Leaves of Absence. Unless the Committee determines otherwise:
(a) a transfer of your employment without an intervening period of separation among the Company and any other Service Recipient shall not be deemed a termination of employment, and (b) if you are granted in writing a leave of absence or
you are entitled to a statutory leave of absence, you shall be deemed to have remained in the employ of the Company (and other Service Recipient) during such leave of absence. 
 (e) Withholding. The Company shall have the right to deduct from any payment made under the this Award Letter any federal, state or local income or other taxes required by law to be withheld with
respect to such payment. 
 (f) No Right to Employment. The grant of an Award shall not be construed as giving you the
right to be retained in the employ of, or in any consulting relationship to, the Company or any Affiliate. 
 (g)
Section 409A of the Code. This Award Letter is intended to comply with Section 409A of the Code and will be interpreted in a manner intended to comply with Section 409A of the Code. Notwithstanding anything herein to the
contrary, if at the time of your termination of employment with any Service Recipient you are a “specified employee” as defined in Section 409A of the Code, and the deferral of the commencement of any payments or benefits otherwise
payable hereunder as a result of such termination of service is necessary in order to prevent the imposition of any accelerated or additional tax under Section 409A of the Code, then the Company will defer the commencement of the payment of any
such payments or benefits hereunder (without any reduction in such payments or benefits ultimately paid or provided to you) to the minimum extent necessary to satisfy Section 409A until the date that is six months and one day following your
termination of employment with all Service Recipients (or the earliest date as is permitted under Section 409A of the Code), if such payment or benefit is payable upon a termination of employment. 

(h) Governing Law. This Award Letter shall be governed by and construed in accordance with the laws of the State of New York
applicable therein. 
 (i) Severability. If any provision of this Award Letter is or becomes or is deemed to be invalid,
illegal, or unenforceable in any jurisdiction or as to any Person or Award, or would disqualify the Award under any law deemed applicable by the Committee, such provision shall be construed or deemed amended to conform the applicable laws, or if it
cannot be construed or deemed amended without, in the determination of the Committee, materially altering the intent of this Award Letter, such provision shall be stricken as to such jurisdiction, Person or Award and the remainder of this Award
Letter and any such Award shall remain in full force and effect. 
 (j) Binding upon Successors and Assigns. This Award
Letter shall be binding upon and inure to the benefit of the parties hereto and their respective successors and assigns, provided that any assignment, by operation of law or otherwise, by you shall require the prior written consent of VHC and any
purported assignment or other transfer without such consent shall be void and unenforceable. 
 (k) No Trust or Fund
Created. Neither this Award Letter nor any Award shall create or be construed to create a trust or separate fund of any kind or a fiduciary relationship between the Company or any Affiliate and you or any other Person. To the extent that you
acquire a right to receive payments from the Company or any Affiliate pursuant to an Award, such right shall be no greater than the right of any unsecured general creditor of the Company or any Affiliate. 

  
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 (l) Headings. Headings are given to the Sections and subsections of this Award Letter
solely as a convenience to facilitate reference. Such headings shall not be deemed in any way material or relevant to the construction or interpretation of the Plan or any provision thereof. 
 Section 9. Administration. 
 (a) The Committee shall have the power
and authority to administer, construe and interpret this Award Letter, to make rules for carrying it out and to make changes in such rules. Any such interpretations, rules, and administration shall be consistent with the basic purposes of this Award
Letter. 
 (b) The Committee may delegate to the Chief Executive Officer of VHC and to other senior officers of the Company its
duties under this Award Letter subject to such conditions and limitations as the Committee shall prescribe. 
 (c) The Committee
may employ counsel, consultants, accountants, appraisers, brokers or other persons. The Committee, the Company, and the officers and directors of the Company shall be entitled to rely upon the advice, opinions or valuations of any such persons. All
actions taken and all interpretations and determinations made by the Committee in good faith shall be final and binding. No member of the Committee, nor employee or representative of the Company shall be personally liable for any action,
determination or interpretation made in good faith with respect to the Award, and all such members of the Committee, employees and representatives shall be fully protected and indemnified to the greatest extent permitted by applicable law by the
Company with respect to any such action, determination or interpretation. 
 If you accept this Award on the terms and
conditions contained in this Award Letter, please sign below where indicated and return the executed copy of this Award Letter to Marie Hlavaty by no later than December 1, 2012. A copy countersigned on behalf of Visant Holding Corp. will be
returned to you. 
 This Award Letter may be executed in counterparts. 

 

	
	Very truly yours,
	
	  
	Paul Carousso
	Senior Vice President, Chief Financial Officer
	On behalf of Visant Holding Corp.

 Accepted and agreed this      day of
            , 2012 by: 
  

 
 Print Name: 

  
 9

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