Document:

EX-10.14

 Exhibit 10.14 
 MASTER EXCLUSIVE SERVICE AGREEMENT 
 This Master Exclusive Service
Agreement (this “Agreement”) is entered into as of August 21, 2013 by and among the following parties: 
  

	(1)	Jiubang Computer Technology (Guangzhou) Co., Ltd. (the “WFOE”), a wholly foreign-owned enterprise registered in Guangzhou, the People’s
Republic of China (“China”), under the laws of China; 

  

	(2)	Guangzhou Sanju Advertising Media Co., Ltd. (“Sanju Advertising”), a domestic company registered in Guangzhou, China, under the laws of China;
and 

  

	(3)	Each and all entities listed in Schedule 1 hereof, as amended and supplemented from time to time (“Sanju Subsidiaries”).

 (Each of WFOE, Sanju Advertising and each of Sanju Subsidiaries, a “Party”, and collectively
the “Parties”.) 
 RECITALS 
 WHEREAS, Parties intend to utilize their respective expertise and resources to further promote their existing business and expand their market share; and 

WHEREAS, the WFOE, together with its affiliates, intends to provide certain services to Sanju Advertising and Sanju Subsidiaries;
and Sanju Advertising and Sanju Subsidiaries agree to accept such services only from the WFOE. 

  
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 NOW, THEREFORE, in consideration of the premises and the representations, warranties,
covenants and agreements herein contained, and intending to be legally bound hereby, Parties hereby agree as follows: 

AGREEMENT 
  

	1.	Provision of Services 

  

	1.1	In accordance with the terms and conditions set forth in this Agreement, Sanju Advertising and Sanju Subsidiaries (Sanju Advertising and Sanju Subsidiaries
collectively, the “Service Receiving Parties”) hereby irrevocably appoint and designate the WFOE as their exclusive service provider to provide the technical and business support services as set forth in Schedule 2.

  

	1.2	During the term of this Agreement, Service Receiving Parties shall not, without the WFOE’s written consent, directly and indirectly, obtain the same or similar
services as provided under this Agreement from any third party, or enter into any similar service agreement with any third party. 

  

	2.	WFOE’s Power to Designate Service Provider; Statement of Work 

  

	2.1	The WFOE has the right to designate and appoint, at its sole discretion, any entities affiliated with the WFOE (together with the WFOE, the “Service
Providers”) to provide any and all service set forth in Section 1 hereof. 

  

	2.2	Service Providers shall determine the specific contents of services within the scope listed in Schedule 2 with the Service Receiving Parties in one or more
separate service agreements (each, a “Service Agreement”). 

  
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	3.	Service Fee and Payment 

  

	3.1	The WFOE shall have the right to determine, at its reasonable discretion, the service fee and proper payment manners for Service Receiving Parties. The calculation and
payment manners of the service fee are stipulated in Schedule 2 of the Agreement. 

  

	3.2	If the WFOE, in its reasonable discretion, determines that the fee calculation mechanism specified shall no longer apply for any reasons at any time or from time to
time during the term of this Agreement, the WFOE shall have the rights to adjust the fee by giving a 10-day written notice to Service Receiving Parties. 

  

	4.	Intellectual Property Rights 

  

	4.1	Any intellectual properties developed by performance of this Agreement, including but not limited to copyrights, patents and knowhow, belong to Service Providers, and
Service Receiving Parties shall enjoy no rights other than those expressly provided herein. 

  

	4.2	If a development is based on the intellectual properties owned by Service Receiving Parties, Service Receiving Parties shall warrant and guarantee that such
intellectual properties are flawless. Otherwise, Service Receiving Parties shall bear all damage and losses caused to Service Providers by any flaw of such intellectual properties. If the Service Providers are to bear any liabilities to any third
party thus caused, it has the right to recover all of its losses from Service Receiving Parties. 

  

	4.3	The Parties agree that this clause shall remain survive the termination or expiration of this Agreement. 

  
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	5.	Representations and Warranties 

  

	5.1	The WFOE hereby represents and warrants as follows: 

  

	 	(a)	It is a wholly foreign-owned enterprise duly incorporated and validly existing under PRC law; 

 

	 	(b)	Its execution and performance of this Agreement are within WFOE’s corporate power and business scope. It has taken necessary corporate actions and obtained
appropriate authorizations, and has obtained the necessary consents or approvals from other third parties or government agencies. The execution and performance of this Agreement by the WFOE do not violate the laws and contracts binding upon the
WFOE; and 

  

	 	(c)	Upon execution, this Agreement will constitute a legal, valid and binding obligation of the WFOE enforceable against the WFOE in accordance with its terms.

  

	5.2	Each of Service Receiving Parties, separately and jointly, represents and warrants as follows: 

 

	 	(a)	It is an legal person duly incorporated and validly existing under PRC law; 

 

	 	(b)	Its execution and performance of this Agreement are within its entity power and business scope. It has taken necessary entity actions and obtained appropriate
authorizations, and has obtained the necessary consents or approvals from other third parties or government agencies. Its execution and performance of this Agreement do not violate the laws and contracts binding upon it; and

  

	 	(c)	Upon execution, this Agreement will constitute a legal, valid and binding obligation of Service Receiving Parties enforceable against them in accordance with its terms.

  
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	5.3	Each of Service Receiving Parties, separately and jointly, warrants the WFOE as follows: 

 

	 	(a)	The Service Receiving Parties shall pay the service fee to the WFOE in a timely manner according to this Agreement. 

 

	 	(b)	Within the term of this Agreement: 

  

	 	(i)	the permits and qualifications in relation to the business of the Service Receiving Parties shall be continuously effective; and 

 

	 	(ii)	coordinate with the WFOE and take care of the advices given by the WFOE in respect of the business of the Service Receiving Parties. 

 

	5.4	WFOE shall have the right to examine the accounts of the Service Receiving Parties regularly or at any time. Within the term of this Agreement, the Service Receiving
Parties shall coordinate with the WFOE and its direct or indirect shareholders on audit or due diligence work and provide the auditor and/or other professionals with the information and material in respect of operation, business, clients, finance
and employee. Furthermore, the Service Receiving Parties shall give consent to the WFOE or its shareholders that for the purpose of listing, the WFOE or its shareholders may disclose such information and material when it is necessary.

  

	5.5	Each of Service Receiving Parties, separately warrants other parties that, it will execute all the necessary document and take all the necessary actions, including
without limitation, issue necessary power of attorney to other parties for the purpose of carrying out this Agreement and achieving the purpose of this Agreement. 

  
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	6.	Confidentiality 

 Service
Receiving Parties agree to take all reasonable steps to protect and maintain the confidentiality of the confidential data and information received by Service Receiving Parties in connection with the performance of this Agreement (collectively, the
“Confidential Information”). Service Receiving Parties shall not disclose, give or transfer any Confidential Information to any third party without WFOE’s prior written consent. Upon termination of this Agreement, Service
Receiving Parties shall, at WFOE’s request, return any and all documents, information or software containing any of such Confidential Information to WFOE or destroy it at its own discretion, and delete all of such Confidential Information from
any memory devices, and cease to use such Confidential Information. 
  

	7.	Effective Date and Term 

  

	7.1	This Agreement shall be signed and take effect as of the date first set forth above. 

 

	7.2	The term of this Agreement is ten (10) years and shall be automatically extended for successive ten (10) years unless terminated as provided herein.
Notwithstanding the foregoing provisions, the WFOE may terminate this Agreement at any time with a written notice to Sanju Advertising given thirty (30) days in advance. None of Service Receiving Parties can terminate this Agreement.

  

	8.	Governing Law and Dispute Resolution 

  

	8.1	This Agreement shall be construed with and governed by the laws of the PRC. 

 

	8.2	Any dispute arising from or in connection with this Agreement shall be submitted to China International Economic and Trade Arbitration Commission (CIETAC)
for arbitration which shall be conducted in accordance with the CIETAC’s arbitration rules in effect at the time of applying for arbitration. The arbitral award is final and binding upon all Parties. The place of arbitration shall be in
Beijing. 

  
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	9.	Notices 

  

	9.1	For purpose of the Notices hereunder, Sanju Advertising will give or receive the relevant notice on behalf of Sanju Subsidiaries where applicable. The WFOE’s
notice being given to Sanju Advertising shall be deemed being given to Service Receiving Parties. 

  

	9.2	Notices or other communications required to be given by any party pursuant to this Agreement shall be written in English and Chinese and delivered personally or sent by
registered mail or postage prepaid mail or by a recognized courier service or by facsimile transmission to the address of each relevant party or both parties set forth below or such other address or addressees as specified by such party from time to
time. The date when the notice is deemed to be duly served shall be determined as follows: (a) a notice delivered personally is deemed duly served upon delivery; (b) a notice sent by mail is deemed duly served the tenth (10th) day
after the date when the postage prepaid registered airmail was sent out (as is shown on the postmark), or the fourth (4th) day after the delivery date to the internationally-recognized courier service agency; and (c) a notice sent by
facsimile transmission is deemed duly served upon the receipt time as is shown on the transmission confirmation for relevant documents. 

  

	10.	Additional Sanju Subsidiaries 

  

	10.1	Sanju Advertising shall procure any new subsidiaries of Sanju Advertising to be established, formed or incorporated after the date of this Agreement to execute a
joinder agreement in a form attached as Schedule 3 (the “Joinder Agreement”) so that such new subsidiaries shall become parties to this Agreement promptly after formation or incorporation of such new subsidiaries.

  
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	10.2	A person or entity who has entered into the Joinder Agreement pursuant to this Agreement shall have the benefit of and be subject to the burden of all the provisions of
this Agreement as if such person or entity were party to this Agreement in the capacity designated in the Joinder Agreement, and this Agreement shall be interpreted accordingly. 

 

	11.	Assignment 

  

	11.1	Service Receiving Parties shall not assign any of their respective rights or obligations under this Agreement to any third party without the prior written consent of
the WFOE. 

  

	11.2	Service Receiving Parties hereby agree that the WFOE may assign its rights and obligations under this Agreement, only be subject to a written notice to Sanju
Advertising. 

  

	12.	Severability 

 If any
provision of this Agreement is judged to be invalid or unenforceable because it is inconsistent with applicable laws, such invalidity or unenforceability shall be only with respect to such laws, and the validity, legality and enforceability of the
other provisions hereof shall not be affected. 
  

	13.	Amendment or Supplement 

Any amendment or supplement to this Agreement shall be made by Parties in writing. The amendments or supplements duly executed by each
party shall form an integral part of this Agreement and shall have the same legal effect as this Agreement. 

  
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	14.	Counterparts 

 This
Agreement shall be executed in two originals by all Parties, with the WFOE and Sanju Advertising holding one original. All originals shall have the same legal effect. The Agreement may be executed in one or more counterparts 

 

	15.	Languages 

 This Agreement
is written in English and Chinese. Both language versions shall have the equal validity. In case of any discrepancy between the English version and the Chinese version, the Chinese version shall prevail. 

 

	16.	Others 

  

	16.1	The Parties confirm that, this Agreement shall be the extension, supplement, renewal, amendment and/or restatement of the Exclusive Technical and Consulting Service
Agreement. This Agreement shall govern the rights and obligations of the Parties upon the execution, however, this Agreement will not be retrospective and shall not effect the rights and obligations of the Parties under the Exclusive Technical and
Consulting Service Agreement before its effective date. 

  

	16.2	The Parties shall revise this Agreement upon the advices given by U.S. Securities and Exchange Commission or other administration authorities or any changes of the
listing rules or requirements of U.S. Securities and Exchange Commission in relation to this Agreement. 

[Signature pages follow] 

  
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 IN WITNESS WHEREOF, the Parties have duly executed this Agreement on the date appearing at the head hereof.

  

			
	Jiubang Computer Technology (Guangzhou) Co., Ltd.
	Authorized Representative:
		
	Signature:	 	 /s/ Yuqiang Deng

	Seal: (Seal)	 	
	
	Guangzhou Sanju Advertising Media Co., Ltd.
	Authorized Representative:
		
	Signature:	 	 /s/ Yuqiang Deng

	Seal: (Seal)	 	

 [A table listing the name of each Sanju Subsidiary together with the relevant signature block to be provided] 

  
 [Signature
page to Business Cooperation Agreement] 

 SCHEDULE 1 
 List of Sanju Subsidiaries 
  

									
	No.	  	English Name	  	Chinese Name	  	Signature	  	Seal
					
	 1.
	  		  		  		  	
					
	 2.
	  		  		  		  	

  
 Sch-1-1

 SCHEDULE 2 
 CONTENTS OF SERVICE, CALCULATION AND PAYMENT OF THE SERVICE FEE 
  

	1.	Contents of Service 

  

	1.1	Providing the following technology development and transfer, technical consulting services: 

 

	 	(a)	Technology development of new business; 

  

	 	(b)	Technology support and maintenance of current business (including all the business run by “3G” portal website platform); 

 

	 	(c)	Periodical update of all the business content; and 

  

	 	(d)	Offering and maintaining the hardware and network which are necessary for the business operation. 

 

	1.2	Providing occupation and pre-occupation staff training services; 

  

	1.3	Providing public relation services; 

  

	1.4	Providing market investigation, research and consulting services; 

  

	1.5	Providing mid or short-term market development, market plan services; 

  

	1.6	Providing human resource management and internal information management; 

  

	1.7	Providing network development, updating and daily maintenance; 

  
 Sch-2-1

	1.8	Providing sale services of self-produced products; 

  

	1.9	Licensing of software and trademark; 

  

	1.10	Selling and authorizing Sanju Advertising and Sanju Subsidiaries to license software, and/or 

 

	1.11	Other services determined from time to time by WFOE according to the need of business and capacity of Service Providers. 

 

	2.	Calculation and Payment of Service Fee 

  

	2.1	The fee for the services provided under this Agreement is calculated based on the revenue of a Service Receiving Party and the corresponding operating cost and sales,
management and other costs and expenses incurred by the Service Receiving Party, and may be charged in the form of: 

  

	 	(a)	a percentage of the revenue of the Service Receiving Party; 

  

	 	(b)	a fixed license fee for certain software; and/or 

  

	 	(c)	other method determined from time to time by WFOE according to the nature of services provided. 

 

	2.2	The specific amount of such fee shall be determined by a Service Provider through taking account of the following factors, and a Service Provider shall send Sanju
Advertising or the respective Sanju Subsidiary written confirmation for service fee: 

  

	 	(a)	The technical difficulty and complexity of the services provided by the Service Provider; 

 

	 	(b)	The time spent by employees of the Service Provider concerning the services; 

  
 Sch-2-2

	 	(c)	The contents and commercial value of the services provided by the Service Provider; 

 

	 	(d)	The benchmark price of similar services in the market. 

  

	3.	A Service Provider will calculate service fee payable on a fixed term basis and send the Service Receiving Party corresponding invoices. The Service Receiving Party
shall pay the fee to the bank account designated by the Service Provider within 10 business days after receipt of such invoices, and send a copy of the remittance certificate by facsimile or mail to the Service Provider within 10 business days after
payment. The Service Provider shall issue a receipt within 10 business days after receipt of the service fee. 

  
 Sch-2-3

 SCHEDULE 3 
 JOINDER AGREEMENT TO THE MASTER EXCLUSIVE SERVICE AGREEMENT 
 This Joinder
Agreement (this “Joinder Agreement”) is made as of the date written below by the undersigned (the “Joining Party”) in accordance with the Section 11.1 of the Master Exclusive Service Agreement dated August 21,
2013 (as amended, amended and restated or otherwise modified from time to time, collectively, the “Master Exclusive Service Agreement”) by and among Jiubang Computer Technology (Guangzhou) Co., Ltd., Guangzhou Sanju Advertising
Media Co., Ltd, and other parties thereof, as the same may be amended from time to time. Capitalized terms used but not defined herein shall have the meaning ascribed to such terms in the Master Exclusive Service Agreement. 

The Joining Party hereby acknowledges, agrees and confirms that, by executing this Joinder Agreement, the Joining Party shall be deemed
to be a party to the Master Exclusive Service Agreement as of the date hereof and shall have all of the rights and obligations of a Sanju Subsidiary under the Master Exclusive Service Agreement as if it had executed the Master Exclusive Service
Agreement. The Joining Party hereby ratifies, as of the date hereof, and agrees to be bound by, all of the terms, provisions and conditions contained in the Master Exclusive Service Agreement. 

IN WITNESS WHEREOF, the undersigned has executed this Joinder Agreement as of the date written below. 

 

			
	Date:	 	                 ,         
	[NAME OF JOINING PARTY]
		
	By:	 	  

	Name:	 	
	Title:	 	

  
 Sch-3-1EX-10.15

 Exhibit 10.15 
 EXCLUSIVE OPTION AGREEMENT 
 This Exclusive Option Agreement (this
“Agreement”) is entered into as of August 21, 2013 by and among the following parties: 
  

	(1)	Sungy Data Ltd. (the “Sungy Data”), an offshore enterprise registered in British Virgin Islands (“BVI”), under the laws of BVI;

  

	(2)	Jiubang Computer Technology (Guangzhou) Co., Ltd. (the “WFOE”), a wholly foreign-owned enterprise registered in Guangzhou, the People’s
Republic of China (“China”), under the laws of China; 

  

	(3)	Guangzhou Sanju Advertising Media Co., Ltd. (“Sanju Advertising”), a domestic company registered in Guangzhou, China, under the laws of China;

  

	(4)	Yuqiang Deng, a citizen of China (PRC ID No.: 441900197603280018); 

  

	(5)	Xiangdong Zhang, a citizen of China (PRC ID No.: 61032219770521291X); and 

 

	(6)	Yingming Chang, a citizen of China (PRC ID No.: 622425197409031610) (together with Yuqiang Deng, Xiangdong Zhang, the “Shareholders”)

 (Each of Sungy Data, WFOE, Sanju Advertising and each of the Shareholders, a “Party”, and
collectively the “Parties”.) 

  
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 RECITALS 

 

	(A)	WHEREAS, Sungy Data hold 100% equity interests in the WFOE. 

  

	(B)	WHEREAS, the Shareholders hold 100% equity interest in Sanju Advertising; 

 

	(C)	WHEREAS, the WFOE and Sanju Advertising together with its subsidiaries entered into a Master Exclusive Service agreement dated on August 21, 2013;

  

	(D)	WHEREAS, Sungy Data, the WFOE, Sanju Advertising together with its subsidiaries and the Shareholder entered into a Business Cooperation Agreement dated August
21, 2013; 

  

	(E)	WHEREAS, the WFOE, Sanju Advertising and the Shareholder entered into an Equity Pledge Agreement on August 21, 2013 (the “Equity Pledge
Agreement”); 

  

	(F)	WHEREAS, as the consideration for the WFOE and its affiliates to provide Sanju Advertising and its subsidiaries with services necessary for their business
operation, Sungy Data has requested Shareholder to grant Sungy Data an exclusive option through this Agreement which can be exercised by Sungy Data, the WFOE or Sungy Data’s designee, and the Shareholder has agreed to grant such exclusive
option to purchase all or part of the equity interest held by the Shareholder in Sanju Advertising; 

  
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	(G)	WHEREAS, as the consideration for the WFOE to provide Sanju Advertising and its subsidiaries with services necessary for their business operation, Sungy Data has
requested Sanju Advertising and its subsidiaries to grant Sungy Data an exclusive option through this Agreement which can be exercised by the WFOE or the Sungy Data’s designee, and to the Sanju Advertising and its subsidiaries have agreed to
grant such exclusive option to purchase all or part of the assets held by Sanju Advertising and its subsidiaries; 

NOW, THEREFORE, in consideration of the premises and the representations, warranties, covenants and agreements herein contained,
and intending to be legally bound hereby, Parties hereby agree as follows: 
 AGREEMENT 

 

	1.	Target Equity Interest 

  

	1.1	Sungy Data shall have the right to require the Shareholders to transfer any and all of the equity interest of Sanju Advertising the Shareholders hold (“Target
Equity”) to Sungy Data, the WFOE or a third party designated by Sungy Data (“Designee”), in whole or in part, subject to Sungy Data’s specific requirements (“Equity Transfer Option”), and the
Shareholders shall transfer the Target Equity to Sungy Data, the WOFE and/or its Designee in accordance with Sungy Data’s requirements under the following circumstances: 

 

	 	1.1.1	Sungy Data, the WFOE and/or the Designee can legally own all or part of the Target Equity under the laws of China and administrative regulations; or

  

	 	1.1.2	Any other circumstances deemed as appropriate or necessary by Sungy Data in its sole discretion. 

  
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	1.2	Sungy Data shall have the right to exercise its purchase right in whole or in part and to acquire the Target Equity in whole or in part without any limit at any time
and from time to time. 

  

	1.3	Sungy Data may designate any third party to acquire the Target Equity in whole or in part and the Shareholders shall not refuse and shall transfer the Target Equity in
whole or in part to such Designee as requested by Sungy Data. 

  

	1.4	Prior to the transfer of the Target Equity to Sungy Data, the WFOE or the Designee according to this Agreement, the Shareholders shall not transfer the Target Equity
without Sungy Data’s prior written consent. 

  

	2.	Target Assets 

  

	2.1	Sungy Data shall have the right to require Sanju Advertising and its subsidiaries to transfer any and all of the assets of Sanju Advertising and its subsidiaries
(“Target Assets”) to the WFOE or a third party designated by Sungy Data (“Designee”), in whole or in part, subject to the Sungy Data’s specific requirements (“Assets Transfer Option”), and
Sanju Advertising shall (and shall urge its subsidiaries ) transfer the Target Assets to the WOFE and/or the Designee in accordance with the Sungy Data’s requirements under the following circumstances: 

 

	 	2.1.1	The WFOE and/or the Designee can legally own all or part of the Target Assets under the laws of China and administrative regulations; or 

 

	 	2.1.2	Any other circumstances deemed as appropriate or necessary by Sungy Data in its sole discretion. 

  
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	2.2	The WFOE shall have the right to exercise its purchase right in whole or in part and to acquire the Target Assets in whole or in part without any limit at any time and
from time to time. 

  

	2.3	Sungy Data may designate any third party to acquire the Target Equity in whole or in part and Sanju Advertising shall not (and shall urge its subsidiaries not) refuse
and shall transfer the Target Assets in whole or in part to such Designee as requested by Sungy Data. 

  

	2.4	Prior to the transfer of the Target Assets to the WFOE or the Designee according to this Agreement, Sanju Advertising shall not (and shall urge its subsidiaries not)
transfer the Target Assets without Sungy Data’s prior written consent. 

  

	3.	Procedures regarding the Exercise of Equity Transfer Option 

  

	3.1	Upon signing this Agreement, the Shareholders shall have executed the Equity Interest Transfer Agreement in the format set forth in APPENDIX 1 attached hereto and
deliver the said document to Sungy Data. 

  

	3.2	If Sungy Data decides to exercise the Equity Transfer Option pursuant to Section 1.1 hereinabove, it shall send written notice to the Sanju Advertising and the
Shareholders which specifies the proportion of the Target Equity to be acquired and identify the transferee (“Equity Purchase Notice”). Sanju Advertising and the Shareholders shall furnish all materials and documents necessary for
the registration of said equity interest transfer within 7 days after the date of Equity Purchase Notice; 

  
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	3.3	If at the time of exercising the Equity Transfer Option, more than one shareholder holds equity in Sanju Advertising, each Shareholder and Sanju Advertising shall cause
such other shareholders to provide their written consent to the transfer of the Target Equity to Sungy Data, the WFOE and/or the Designee(s) and waiving any preemptive right related thereto; 

 

	3.4	Sanju Advertising and the Shareholders shall cause an Equity Interest Transfer Agreement to be duly executed with respect to each transfer with Sungy Data, the WFOE
and/or each Designee (whichever is applicable), in accordance with the provisions of this Agreement and the Equity Purchase Notice regarding the Target Equity; 

 

	3.5	The relevant Parties shall execute all other necessary contracts, agreements or documents, obtain all necessary government licenses and permits and take all necessary
actions to transfer valid ownership of the Target Equity to Sungy Data, the WFOE and/or the Designee(s), unencumbered by any security interests, and cause Sungy Data, the WFOE and/or the Designee(s) to become the registered owner(s) of the Target
Equity. For the purpose of this Section and this Agreement, “security interests” shall include securities, mortgages, third party’s rights or interests, any stock options, acquisition right, right of first refusal, right to offset,
ownership retention or other security arrangements, but shall be deemed to exclude any security interest created by this Agreement and the Equity Pledge Agreement. 

 

	4.	Procedures regarding the Exercise of Assets Transfer Option 

  

	4.1	Upon signing this Agreement, Sanju Advertising shall have executed the Assets Transfer Agreement in the format set forth in APPENDIX 2 attached hereto and deliver the
said document to Sungy Data. 

  
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	4.2	If Sungy Data decides to exercise the Assets Transfer Option pursuant to Section 1.1 hereinabove, it shall send written notice to the Sanju Advertising which
specifies the Target Assets to be transferred and identify the transferee (“Assets Purchase Notice”). Sanju Advertising and/or its subsidiaries shall furnish all materials and documents necessary for the assets transfer or the
relevant registration (if any) within 7 days after the date of Assets Purchase Notice; 

  

	4.3	Sanju Advertising and/or its subsidiaries shall cause an Assets Transfer Agreement to be duly executed with respect to each transfer with the WFOE and/or each Designee
(whichever is applicable), in accordance with the provisions of this Agreement and the Assets Purchase Notice regarding the Target Assets; 

  

	4.4	The relevant Parties shall execute all other necessary contracts, agreements or documents, obtain all necessary government licenses and permits and take all necessary
actions to transfer valid ownership of the Target Assets to the WFOE and/or the Designee(s), unencumbered by any security interests, and cause the WFOE and/or the Designee(s) to become the registered owner(s) of the Target Assets.

  

	5.	Transfer Price 

  

	5.1	The total transfer price for the Target Equity and/or the Target Assets shall be the lowest price allowable under Chinese laws and administrative regulations at the
time of said transfer (“Transfer Price”). If the Target Equity and/or the Target Assets is transferred in installments, the due transfer price for one installment shall be determined in accordance with the proportion of Target
Equity and/or the Target Assets under said transfer. 

  

	5.2	All the taxes, fees and expenses arising from the transfer of the Target Equity and/or the Target Assets shall be borne by each Party respectively in accordance with
the Laws of China. 

  
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	6.	Covenants 

  

	6.1	Covenants of Sanju Advertising and the Shareholders 

 The Shareholders (as the shareholder of Sanju Advertising) and Sanju Advertising hereby covenant as follows: 
  

	 	6.1.1	Without the prior written consent of Sungy Data or the WFOE, they shall not in any manner supplement, change or amend the articles of association and bylaws of Sanju
Advertising, increase or decrease its registered capital, or change its structure of registered capital in other manners; 

  

	 	6.1.2	They shall maintain Sanju Advertising’s corporate existence in accordance with good financial and business standards and practices by prudently and effectively
operating its business and handling its affairs; 

  

	 	6.1.3	Without the prior written consent of Sungy Data or the WFOE, they shall not at any time following the date hereof, sell, transfer, mortgage, pledge or dispose of in any
manner any assets of Sanju Advertising or any of Sanju Advertising’s subsidiaries, as amended from time to time, or legal or beneficial interest in the business (except in the ordinary course of business) or revenues of Sanju Advertising, or
allow the encumbrance thereon of any security interest; 

  

	 	6.1.4	Without the prior written consent of Sungy Data or the WFOE, they shall not incur, inherit, guarantee or suffer the existence of any debt, except for debts incurred in
the ordinary course of business; 

  
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	 	6.1.5	They shall always operate all of Sanju Advertising’s businesses during the ordinary course of business to maintain the asset value of Sanju Advertising and refrain
from any action/omission that may affect Sanju Advertising’s operating status and asset value; 

  

	 	6.1.6	Without the prior written consent of Sungy Data or the WFOE, they shall not cause Sanju Advertising to execute any material contract, except the contracts in the
ordinary course of business; 

  

	 	6.1.7	Without the prior written consent of Sungy Data or the WFOE, they shall not cause Sanju Advertising to provide any person with any loan or credit other than in the
course of ordinary business; 

  

	 	6.1.8	They shall provide Sungy Data or the WFOE with information on Sanju Advertising’s business operations and financial condition at WFOE’s request;

  

	 	6.1.9	If requested by Sungy Data or the WFOE, they shall procure and maintain insurance in respect of Sanju Advertising’s assets and business from an insurance carrier
acceptable to Sungy Data or the WFOE, at an amount and type of coverage typical for companies that operate similar businesses; 

  

	 	6.1.10	Without the prior written consent of Sungy Data or the WFOE, they shall not cause or permit Sanju Advertising to merge, consolidate with, acquire or invest in any
person; 

  
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	 	6.1.11	They shall immediately notify Sungy Data or the WFOE of the occurrence or possible occurrence of any litigation, arbitration or administrative proceedings relating to
Sanju Advertising’s assets, business or revenue; 

  

	 	6.1.12	To maintain the ownership by Sanju Advertising of all of its assets, they shall execute all necessary or appropriate documents, take all necessary or appropriate
actions and file all necessary or appropriate complaints or raise necessary and appropriate defenses against all claims; 

  

	 	6.1.13	Without the prior written consent of Sungy Data or the WFOE, they shall ensure that Sanju Advertising shall not in any manner distribute dividends to its
shareholder(s), provided that upon Sungy Data or the WFOE’s written request, Sanju Advertising shall immediately distribute part or all distributable profits to its shareholder(s) who shall in turn immediately and unconditionally pay or
transfer to Sungy Data or the WFOE any such distribution; and 

  

	 	6.1.14	At the request of Sungy Data or the WFOE, they shall appoint any persons designated by Sungy Data or the WFOE as the director and/or executive director of Sanju
Advertising. 

  

	6.2	Covenants regarding Equity in Sanju Advertising 

 Each Shareholder hereby covenants as follows: 
  

	 	6.2.1	Without the prior written consent of Sungy Data or the WFOE, the Shareholder shall not sell, transfer, pledge or dispose of in any other manner any legal or beneficial
interest in the Target Equity or allow the encumbrance thereon of any security interest, except for the pledge placed on the Target Equity in accordance with the Equity Pledge Agreement; 

  
 10 

	 	6.2.2	Without the prior written consent of Sungy Data or the WFOE, the Shareholder shall cause the shareholders’ meeting and/or the board of directors and/or executive
director of Sanju Advertising not to approve the sale, transfer, pledge or disposition in any other manner of any legal or beneficial interest in the Target Equity or allow the encumbrance thereon of any security interest, except for the pledge
placed on the Target Equity in accordance with the Equity Pledge Agreement; 

  

	 	6.2.3	The Shareholder shall cause the shareholders’ meeting or the board of directors and/or executive director of Sanju Advertising not to approve the merger or
consolidation with any person, or the acquisition of or investment in any person, without the prior written consent of Sungy Data or the WFOE; 

  

	 	6.2.4	The Shareholder shall immediately notify Sungy Data or the WFOE of the occurrence or possible occurrence of any litigation, arbitration or administrative proceedings
relating to the Target Equity; 

  

	 	6.2.5	At the request of Sungy Data or the WFOE at any time, the Shareholder shall promptly and unconditionally cause the transfer of the Target Equity to be approved and
consummated as set forth in this Agreement; 

  

	 	6.2.6	To the extent necessary to maintain the Shareholder’s ownership in Sanju Advertising, the Shareholder shall execute all necessary or appropriate documents, take
all necessary or appropriate actions and file all necessary or appropriate complaints or raise necessary and appropriate defenses against all claims; 

  
 11 

	 	6.2.7	The Shareholder shall appoint any designee of Sungy Data or the WFOE as the director and/or executive director of Sanju Advertising, at the request of Sungy Data or the
WFOE; 

  

	 	6.2.8	The Shareholder shall strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by and among the Shareholder, Sungy Data,
the WFOE and Sanju Advertising, perform the obligations hereunder and thereunder, and refrain from any action/omission that may affect the effectiveness and enforceability thereof. To the extent that the Shareholder has any remaining rights with
respect to the equity interests subject to this Agreement hereunder or under the Equity Pledge Agreement or under the proxy agreement and power of attorney granted in favor of the WFOE, the Shareholder shall not exercise such rights except in
accordance with the written instructions of Sungy Data or the WFOE. 

  

	7.	Representations and Warranties 

 The Shareholders and Sanju Advertising hereby represent and warrant to Sungy Data and the WFOE, jointly and severally, as of the date of this Agreement and each date of transfer of the Target Equity,
that: 
  

	7.1	The Shareholders and Sanju Advertising have the authority to execute and deliver this Agreement and any relevant Equity Interest Transfer Agreement concerning the
Target Equity to be transferred thereunder, and to perform their obligations under this Agreement and any Equity Interest Transfer Agreements; 

  

	7.2	The execution and delivery of this Agreement or any Equity Interest Transfer Agreements and the obligations under this Agreement or any Equity Interest Transfer
Agreements: (i) do not cause any violation of any applicable laws of China; (ii) are not inconsistent with the articles of association, bylaws or other organizational documents of Sanju Advertising; (iii) do not cause the violation of
any contracts or instruments to which they are a party or which are binding on them, or constitute any breach under any contracts or instruments to which they are a party or which are binding on them; (iv) do not cause any violation of any
condition for the grant and/or continued effectiveness of any licenses or permits issued to either of them; and (v) do not cause the suspension or revocation of or imposition of additional conditions to any licenses or permits issued to either
of them; 

  
 12 

	7.3	The Shareholders have good and merchantable title to the Target Equity. Except for the Equity Pledge Agreement, the Shareholders have not placed any security interest
on the Target Equity; 

  

	7.4	Sanju Advertising has a good and merchantable title to all of its assets, and has not placed any security interest on the aforementioned assets, except for encumbrance
disclosed to Sungy Data or the WFOE for which Sungy Data’s or the WFOE’s written consent has been obtained ; 

  

	7.5	Sanju Advertising does not have any outstanding debts, except for (i) debt incurred in the ordinary course of business; and (ii) debts disclosed to Sungy Data
or the WFOE for which Sungy Data’s or the WFOE’s written consent has been obtained; and 

  

	7.6	Sanju Advertising has complied with all laws and regulations of China applicable to asset acquisitions. 

 

	8.	Taxes and Fees 

 Each
Party shall pay any and all transfer and registration tax, expenses and fees incurred thereby or levied thereon in accordance with the laws of China in connection with the preparation and execution of this Agreement and the Equity Interest Transfer
Agreement, as well as the consummation of the transactions contemplated under this Agreement and the Equity Interest Transfer Agreement. 

  
 13 

	9.	Confidentiality 

The Parties acknowledge that any oral or written information exchanged among them with respect to this Agreement is confidential
information. Each Party shall maintain the confidentiality of all such information, and without obtaining the written consent of other Parties, it shall not disclose any relevant information to any third parties, except in the following
circumstances: (a) such information is or will be in the public domain (provided that this is not the result of a public disclosure by the receiving party); (b) information disclosed as required by applicable laws or rules or regulations
of any stock exchange; or (c) information required to be disclosed by any Party to its legal counsel or financial advisor regarding the transaction contemplated hereunder, and such legal counsel or financial advisor are also bound by
confidentiality duties similar to the duties in this section. Disclosure of any confidential information by the staff members or agency hired by any Party shall be deemed disclosure of such confidential information by such Party, which Party shall
be held liable for breach of this Agreement. This Section shall survive the termination of this Agreement for any reason. 
  

	10.	Assignment 

  

	10.1	Sanju Advertising and the Shareholders shall not assign any of their respective rights or obligations under this Agreement to any third party without the prior written
consent of Sungy Data or the WFOE. 

  

	10.2	Sanju Advertising and the Shareholders hereby agree that Sungy Data or the WFOE may assign its rights and obligations under this Agreement as Sungy Data or the WFOE may
decide at its sole discretion, and such assignment shall only be subject to a written notice sent to Sanju Advertising and the Shareholders. 

  
 14 

	11.	Entire Agreement and Amendment to Agreement 

  

	11.1	This Agreement and all agreements and/ or documents mentioned or included explicitly by this Agreement constitute the complete agreement with respect to the subject
matter of this Agreement and shall substitute any and all prior oral agreements, contracts, understandings and communications made by Parties with respect to the subject matter of this Agreement. 

 

	11.2	Any modification of this Agreement shall be made in a written form and shall only become effective upon the signature by all Parties of the Agreement. Modifications
agreements and supplemental agreements of this Agreements duly executed by Parties shall be parts of this Agreements and shall have the same legal effect as this Agreement. 

 

	11.3	In the event that at the time of the Target Equity transfer, there is a need to modify the form of “Equity Interest Transfer Agreement” set forth in APPENDIX
1 attached hereto pursuant to the then effective Chinese laws and administrative regulations, the Parties shall make such modifications in good faith in compliance with Chinese laws and administrative regulations. 

 

	11.4	The appendix is an integral part of this Agreement and has the same legal effects as the other parts of the Agreement. 

  
 15 

	12.	Governing Law and Dispute Resolution 

  

	12.1	This Agreement shall be construed in accordance with and governed by the laws of China. 

 

	12.2	Any dispute arising from or in connection with this Agreement shall be submitted to China International Economic and Trade Arbitration Commission ( CIETAC ) for
arbitration which shall be conducted in accordance with the CIETAC’s arbitration rules in effect at the time of applying for arbitration. The arbitral award is final and binding upon all Parties. The place of arbitration shall be in Beijing.

  

	13.	Effective Date and Term 

  

	13.1	This Agreement shall be signed and take effect as of the date first set forth above. 

 

	13.2	The term of this Agreement shall remain effective as long as Sanju Advertising exists unless terminated as provided in Section 14. 

 

	14.	Termination 

 Neither
Sanju Advertising nor the Shareholders shall have the rights to terminate this Agreement. Notwithstanding the foregoing provisions, Sungy Data or the WFOE may terminate this Agreement at any time with a prior (10) days’ written notice to
Sanju Advertising and the Shareholders. 

  
 16 

	15.	Notices 

 Notices or other
communications required to be given by any party pursuant to this Agreement shall be written in English or Chinese and delivered personally or sent by registered mail or postage prepaid mail or by a recognized courier service or by facsimile
transmission to the address of each relevant party as specified by such party from time to time. The date when the notice is deemed to be duly served shall be determined as follows: (a) a notice delivered personally is deemed duly served upon
delivery; (b) a notice sent by mail is deemed duly served the tenth (10th) day after the date when the postage prepaid registered airmail was sent out (as is shown on the postmark), or the fourth (4th) day after the delivery date to
the courier service company; and (c) a notice sent by facsimile transmission is deemed duly served upon the receipt time as is shown on the transmission confirmation for relevant documents. 

 

	16.	Severability 

 If any
provision of this Agreement is judged to be invalid or unenforceable because it is inconsistent with applicable laws, such invalidity or unenforceability shall be only with respect to such laws, and the validity, legality and enforceability of the
other provisions hereof shall not be affected. 
  

	17.	Counterparts 

 This
Agreement shall be executed in six originals by all Parties, with each Party holding one original. All originals shall have the same legal effect. The Agreement may be executed in one or more counterparts. 

 

	18.	Languages 

 Both Chinese
and English versions of this Agreement shall have equal validity. In case of any discrepancy between the English version and the Chinese version, the Chinese version shall prevail. 

  
 17 

	19.	Others 

  

	19.1	The Parties confirm that, this Agreement shall be the extension, supplement, renewal, amendment and/or restatement of the Share Option Agreement. This Agreement shall
govern the rights and obligations of the Parties upon the execution, however, this Agreement will not be retrospective and shall not effect the rights and obligations of the Parties under the Share Option Agreement before its effective date.

  

	19.2	The Parties shall revise this Agreement upon the advices given by U.S. Securities and Exchange Commission or other administration authorities or any changes of the
listing rules or requirements of U.S. Securities and Exchange Commission in relation to this Agreement. 

 [The
Remainder of this page is intentionally left blank] 

  
 18 

 IN WITNESS WHEREOF, the Parties have duly executed this Agreement on the date appearing at the head hereof.

  

			
	Sungy Data Ltd.
	
	Authorized Representative:
		
	Signature:	 	 /s/ Yuqiang Deng

	Seal: (Seal)

  

			
	Jiubang Computer Technology (Guangzhou) Co., Ltd.
	Authorized Representative:
		
	Signature:	 	 /s/ Yuqiang Deng

	Seal: (Seal)

  

			
	Guangzhou Sanju Advertising Media Co., Ltd.
	Authorized Representative:
		
	Signature:	 	 /s/ Yuqiang Deng

	Seal: (Seal)
	  
 Yuqiang Deng

		
	Signature:	 	 /s/ Yuqiang Deng

  

[Signature Page to Exclusive Option Agreement] 

			
	Xiangdong Zhang
		
	Signature:	 	 /s/ Xiangdong Zhang

	  
 Yingming Chang

		
	Signature:	 	 /s/ Yingming Chang

  

[Signature Page to Exclusive Option Agreement] 

 APPENDIX 1 

 Equity Interest Transfer Agreement 

This Equity Interest Transfer Agreement (“Agreement”) is entered into in Guangzhou, China by: 

Transferor: 
 Transferee: 

NOW, the Parties agree as follows concerning the equity interest transfer: 

 

	 	1.	The transferor agrees to transfer to the transferee     % of equity interest of Guangzhou Sanju Advertising Media Co., Ltd. held by the transferor,
and the transferee agrees to accept said equity interest. 

  

	 	2.	After the closing of equity interest transfer, the transferor shall not have any rights and obligations as a shareholder with regard to the transferred shares, and the
transferee shall have such rights and obligations as a shareholder of Guangzhou Sanju Advertising Media Co., Ltd. 

  

	 	3.	Any matter not covered by this Agreement may be determined by the Parties by way of signing supplementary agreements. 

 

	 	4.	This Agreement shall be effective from the signing day. 

  

	 	5.	This Agreement is executed in four copies, with each party holding one copy. The rest copies are made for the purpose of going through business registration of such
change. 

			
	Transferor:
		
	Signature:	 	  

		
	Date:	 	
	
	Transferee:
		
	Signature:	 	  

		
	Date:	 	

 APPENDIX2 

 Assets Transfer Agreement 
 This Assets Transfer Agreement (“Agreement”) is entered into in Guangzhou, China by: 
 Transferor: 
 Transferee: 
 NOW, the Parties agree as follows concerning the assets transfer: 
  

	 	1.	The transferor agrees to transfer to the transferee the assets set forth in APPENDIX, and the transferee agrees to accept the said assets. 

 

	 	2.	After the closing of assets transfer, the transferor shall not have any rights and obligations as an owner with regard to the transferred assets, and the transferee
shall have such rights and obligations as an owner of the transferred assets. 

  

	 	3.	Any matter not covered by this Agreement may be determined by the Parties by way of signing supplementary agreements. 

 

	 	4.	This Agreement shall be effective from the signing day. 

  

	 	5.	This Agreement is executed in four copies, with each party holding one copy. The rest copies are made for the purpose of going through any registration (if any) of such
change. 

			
	Transferor:
		
	Signature:	 	  

		
	Date:	 	
	
	Transferee:
		
	Signature:	 	  

		
	Date:	 	
	
	APPENDIX: List of Assets

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