Document:

Exhibit 10.1

 

STOCK EXCHANGE AGREEMENT

 

This Stock Exchange Agreement,
dated as of June 3, 2021, is entered into by and among John C. Malone, individually (“Mr. Malone”), Leslie
A. Malone, individually (“Mrs. Malone”), The John C. Malone 1995 Revocable Trust (the “John Trust”),
The Leslie A. Malone 1995 Revocable Trust (the “Leslie Trust”), The Tracy M. Neal Trust A (the “Tracy Trust”),
The Evan D. Malone Trust A (the “Evan Trust” and collectively with the John Trust, the Leslie Trust and the Tracy
Trust, the “Trusts”) and Qurate Retail, Inc., a Delaware corporation (“Qurate”). Mr. Malone,
Mrs. Malone and the Trusts are referred to herein as the “Malone Parties” and each, a “Malone Party”.
The Malone Parties collectively with Qurate are referred to herein as the “Exchange Parties” and each, an “Exchange
Party”.

 

RECITALS

 

WHEREAS, the Exchange Parties
are entering into this Agreement in connection with (i) that certain Call Agreement, dated as of February 9, 1998 (the “Call
Agreement”), by and among Qurate, as successor-in-interest to the assignee of Tele-Communications, Inc., a Delaware corporation,
Mr. Malone and Mrs. Malone, (ii) that certain written offer, dated as of May 18, 2021 (the “Maffei Offer”),
delivered by Gregory B. Maffei to Mr. Malone with respect to all of the shares of Series B common stock, par value of $0.01
per share (the “Series B Common Stock”), of Qurate beneficially owned by the Malone Parties (such shares, the
 “Subject Shares”), (iii) that certain written notice, dated as of May 18, 2021, delivered to Qurate by Mr. Malone
indicating a desire to accept the Maffei Offer; and (iv) that certain written notice, dated as of June 2, 2021, delivered to
Mr. Malone by Qurate notifying the Malone Parties of the exercise by Qurate of its Call Right (as such term is defined in the Call
Agreement);

 

WHEREAS, the Board of Directors
of Qurate (the “Board”) has formed the Independent Committee to, among other things, determine whether to exercise
the Call Right and the terms and conditions of any acquisition of the Subject Shares pursuant to the exercise of the Call Right;

 

WHEREAS, the Independent Committee
has determined that it is in the best interests of Qurate and its stockholders to exercise the Call Right (as such term is defined in
the Call Agreement) and to pay for the Subject Shares in the form of newly-issued shares of Series A common stock, par value of $0.01
per share (“Series A Common Stock”), of Qurate at an exchange ratio (the “Exchange Ratio”)
of 1.1 share of Series A Common Stock for each share of Series B Common Stock beneficially owned by the Trusts with the aggregate
number of shares of Series A Common Stock rounded down to the nearest whole share for each such Trust;

 

WHEREAS, the Independent Committee
has determined that it is in the best interests of Qurate and its stockholders to enter into, and has approved entry into, this Agreement
and the transactions contemplated hereby; and

 

WHEREAS, capitalized terms used
herein shall have the meanings assigned to them pursuant to Section 4.1.

 

     

     

    

 

NOW, THEREFORE, for and in consideration
of the mutual promises set forth herein and other valuable consideration, the receipt and sufficiency of which are hereby acknowledged,
and upon the terms and subject to the conditions hereof, the Exchange Parties agree as follows:

 

SECTION 1.          EXCHANGE
OF SHARES

 

1.1            Exchange.

 

(a)            On
the terms and subject to the conditions contained herein, at the Closing (as defined below), each of the Trusts agrees to transfer and
assign to Qurate, and Qurate agrees to acquire and accept from each such Trust those Subject Shares set forth opposite such Trust’s
name in Exhibit A, and in exchange (the “Exchange”), Qurate agrees to issue to each of the Trusts, and
each such Trust agrees to acquire and accept from Qurate, those shares of Series A Common Stock set forth opposite such Trust’s
name in Exhibit A (the “Issued Shares”), in a transaction intended to qualify, for United States federal
income tax purposes, as an exchange pursuant to Section 1036(a) of the Internal Revenue Code of 1986, as amended (the “Code”),
and/or a reorganization under Section 368(a)(1)(E) of the Code, in either case that is tax-free except to the extent of any
consideration received by the Malone Parties (including, without limitation, cash payments made pursuant to the Call Agreement to the
Malone Group (as defined in the Call Agreement)) other than the Issued Shares. This Agreement is intended to constitute a “plan
of reorganization” within the meaning of Sections 1.368-2(g) and 1.368-3(a) of the U.S. Treasury Regulations promulgated
under the Code with respect to the Exchange.

 

(b)            All
certificates, statements or other instruments representing the shares of Series A Common Stock issued to a Malone Party by Qurate
pursuant to the Exchange shall, from and after the date of issuance of such shares of Series A Common Stock pursuant to Section 1.1(a),
bear a legend substantially to the following effect (unless and until registered under the Securities Act):

 

“THESE SHARES OF SERIES A COMMON
STOCK, PAR VALUE $0.01 PER SHARE, OF QURATE RETAIL, INC. HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR
THE SECURITIES LAWS OF ANY STATE OR OTHER JURISDICTION, AND, UNLESS SO REGISTERED, THEY MAY NOT BE SOLD, OFFERED FOR SALE, TRANSFERRED,
ASSIGNED, PLEDGED, HYPOTHECATED OR OTHERWISE DISPOSED OF EXCEPT PURSUANT TO AN EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE
REGISTRATION REQUIREMENTS OF SUCH ACT AND APPLICABLE SECURITIES LAWS OF ANY STATE OR OTHER JURISDICTION.”

 

1.2            Closing.

 

(a)            The
closing of the Exchange (the “Closing”) shall take place at the offices of Baker Botts L.L.P. at 2001 Ross Avenue,
Suite 900, Dallas, Texas 75201, at a time mutually agreed by the Exchange Parties on the date hereof (the “Closing Date”),
or at such other location, date and time as the Exchange Parties may mutually agree. All of the share transfers and issuances constituting
the Exchange shall be deemed to occur simultaneously as of the Closing.

 

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(b)            At
the Closing, (i) each Trust shall deliver or cause to be delivered to Qurate (x) evidence reasonably satisfactory to Qurate
that irrevocable instructions have been given for the Subject Shares set forth opposite such Trust’s name in Exhibit A
being exchanged by the such Trust to be deposited by book entry transfer to the account of Qurate maintained with Qurate’s transfer
agent, and (y) a valid executed Internal Revenue Service Form W-9 providing such Trust’s taxpayer identification number
and the requisite certification by such Trust under penalties of perjury; provided, that, if any such Trust is a grantor trust
filing under the Optional Form 1099 Filing Method 1 within the meaning of the instructions to Internal Revenue Service Form W-9
(or filing under any other method for U.S. federal income tax purposes that would require such Trust to provide the name and taxpayer
identification number of its grantor/owner on an Internal Revenue Service Form W-9) or a disregarded entity (other than a grantor
trust) for U.S. federal income tax purposes, such Trust shall instead deliver to Qurate at the Closing one or more (as applicable) properly
completed and executed Internal Revenue Service Forms W-9 properly referencing such Trust and providing the relevant information of the
applicable regarded owners of all or any portion of such Trust for U.S. federal income tax purposes and the requisite certification by
such owners under penalties of perjury; and (ii) Qurate shall deliver or cause to be delivered to each Trust evidence reasonably
satisfactory to Mr. Malone (acting on behalf of each of the Malone Parties) that irrevocable instructions have been given for the
Issued Shares set forth opposite such Trust’s name in Exhibit A to be issued to such Trust at the Closing to be deposited
by book entry transfer to the account of such Trust maintained with Qurate’s transfer agent. Qurate, on the one hand, and Mr. Malone
(acting on behalf of each of the Malone Parties), on the other hand, or any such Exchange Party’s designated representative, as
applicable, shall specify in writing to the other Exchange Party (which may be in the form of electronic mail), prior to the Closing,
the account information at Qurate’s transfer agent for the deposit of the Common Shares to be exchanged at the Closing.

 

1.3            Conditions
to the Closing

 

(a)            The
obligation of Qurate to effect the Exchange at the Closing shall be subject to the satisfaction or (to the extent legally permissible)
waiver in writing by Qurate, prior to the Closing, of the following conditions: (i) no judgment, order, writ, award, preliminary
or permanent injunction of decree of any Governmental Entity (as defined below) shall be in effect that prohibits, renders illegal or
enjoins the consummation of the Exchange to be consummated at the Closing; (ii) the representations and warranties of the Malone
Parties set forth in Section 2.1 shall be true and correct in all respects in each case as of the date of this Agreement and
as of the Closing Date as though made on and as of the Closing Date, except for those representations and warranties made as of a specified
date, which shall be true and correct in all respects as of such date; (iii) each Malone Party shall have performed in all material
respects all covenants required to be performed by it prior to or at the Closing; and (iv) each Malone Party shall have delivered
to Qurate a certificate duly executed by such Malone Party that the conditions set forth in clauses (ii) and (iii) of this Section 1.3(a) have
been satisfied.

 

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(b)            The
obligation of the Malone Parties to effect the Exchange at the Closing shall be subject to the satisfaction or (to the extent legally
permissible) waiver in writing by each of the Malone Parties, prior to the Closing, of the following conditions: (i) no judgment,
order, writ, award, preliminary or permanent injunction of decree of any Governmental Entity shall be in effect that prohibits, renders
illegal or enjoins the consummation of the Exchange to be consummated at the Closing; (ii) the representations and warranties of
Qurate set forth in Section 2.2 shall be true and correct in all respects in each case as of the date of this Agreement and
as of the Closing Date as though made on and as of the Closing Date, except for those representations and warranties made as of a specified
date, which shall be true and correct in all respects as of such date; (iii) Qurate shall have performed in all material respects
all covenants required to be performed by it prior to or at the Closing; and (iv) Qurate shall have delivered to each Malone Party
a certificate duly executed by an executive officer of Qurate that the conditions set forth in clauses (ii) and (iii) of this
Section 1.3(b) have been satisfied.

 

SECTION 2.          Representations
and Warranties.

 

2.1            Representations
and Warranties of the Malone Parties. Each Malone Party, severally and not jointly, hereby represents and warrants to Qurate as follows:

 

(a)            Existence
and Power. With respect to such Malone Party if it is a Trust, such Trust is duly organized, validly existing and in good standing
under the laws of the jurisdiction that governs it, and has the full power and authority to carry on its business as now conducted and
to own its assets, except where the failure to have such power and authority would not, either individually or in the aggregate, have
a material adverse effect on such Trust’s ability to consummate the transactions contemplated hereby.

 

(b)            Authority.
Such Malone Party has all necessary capacity or power, as applicable, and authority to enter into this Agreement, to perform its obligations
hereunder and to consummate the transactions contemplated hereby.

 

(c)            Due
Authorization. This Agreement has been duly and validly executed and delivered by such Malone Party and, assuming the due execution
and delivery hereof by each other Exchange Party, is a valid and binding obligation of such Malone Party, enforceable against such Malone
Party in accordance with its terms, except as such enforceability may be limited by bankruptcy, insolvency, reorganization, moratorium,
fraudulent conveyance, fraudulent transfer and other similar Laws (as defined below) affecting the rights of creditors generally and
by general principles of equity.

 

(d)            Title.
With respect to such Malone Party if it is a Trust, as of the Closing, other than restrictions on transfer under applicable federal and
state securities Laws, Mr. Malone’s right of substitution over the assets of such Trust (as applicable) and the rights of
Qurate under the Call Agreement, (x) such Trust has beneficial ownership of and good and valid title to the Subject Shares to be
exchanged at the Closing, free and clear of all security interests, pledges, claims, liens and encumbrances of any nature, including
any rights of third parties in or to such shares, (y) there are no outstanding options, warrants or rights to purchase or acquire,
or agreements or arrangements relating to the voting of, any of the Subject Shares to be exchanged at the Closing and (z) such Trust
has the sole power of disposition with respect to the Subject Shares to be exchanged at the Closing, with no restrictions thereof.

 

(e)            Transfer
of Title. At the Closing, upon delivery to Qurate of evidence of delivery of the Subject Shares to be exchanged at the Closing, Qurate
will acquire good and valid title to such transferred shares, free and clear of all security interests, pledges, claims, liens and encumbrances
of any nature, other than any security interests, claims, liens, restrictions or encumbrances created by or through Qurate or restrictions
on transfer under applicable federal and state securities Laws.

 

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(f)            Non-contravention;
No Consents. The execution and delivery of this Agreement by such Malone Party and the performance by it of its obligations hereunder
and the consummation of the transactions contemplated hereby will not:

 

(i)            with
respect to such Malone Party if it is a Trust, conflict with or violate the trust organizational documents of such Trust;

 

(ii)            require
any consent, approval, order or authorization of or other action by any Governmental Entity, or any registration, qualification, declaration
or filing (other than any filings required to be made with the U.S. Securities and Exchange Commission (the “SEC”)
under the Exchange Act, except where failure of such Malone Party to obtain such consents, approval, orders or authorizations would not,
either individually or in the aggregate, have a material adverse effect on such Malone Party’s ability to consummate the transactions
contemplated hereby; or

 

(iii)            result
(with or without notice, lapse of time or otherwise) in a breach of the terms or conditions of, a default under, or the acceleration of
(or the creation in any Person of any right to cause the acceleration of) any performance of any obligation or any increase in any payment
required by, or the termination, suspension, modification, impairment or forfeiture (or the creation in any Person of any right to cause
the termination, suspension, modification, impairment or forfeiture) of any material rights or privileges of such Malone Party (any such
breach, default, acceleration, increase, termination, suspension, modification, impairment or forfeiture, a “Violation”)
under (x) any agreement, contract or arrangement, written or oral, or any judgment, writ, order or decree to which such Malone Party
is a party or by or to which such Malone Party, its properties, assets or any of its Subject Shares to be exchanged at the Closing may
be subject, bound or affected, (y) with respect to such Malone Party if it is a Trust, its trust organizational documents or (z) any
applicable Law, other than, in the case of clauses (x) and (z), any such Violations as would not, either individually or in the aggregate,
have a material adverse effect on such Malone Party’s ability to consummate the transactions contemplated hereby.

 

(g)            No
Proceedings. As of the date hereof, there is no action, suit, arbitration, mediation, hearing, investigation or proceeding, whether
civil, criminal, governmental, regulatory or otherwise (“Proceeding”), pending or, to the knowledge of such Malone
Party, threatened, against such Malone Party that (A) involves or affects its Subject Shares which may be exchanged hereunder, (B) challenges
the validity or enforceability of the obligations of such Malone Party under this Agreement, or (C) seeks to prevent, enjoin, alter,
materially impede or materially delay the Closing or would otherwise reasonably be expected to, individually or in the aggregate with
any other such Proceedings, have a material adverse effect on such Malone Party’s ability to consummate the transactions contemplated
hereby.

 

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(h)            Trust
Beneficiaries. With respect to such Malone Party if it is a Trust, no beneficiary, grantee or appointee of such Trust will have any
right, claim, action, suit or complaint, whether based in contract, tort or breach of fiduciary or similar duty, against such Trust as
a result of the execution and delivery of this Agreement or the consummation of the transactions contemplated hereby.

 

(i)            Investment
Representations. Such Malone Party is a sophisticated investor and an accredited investor (as defined in Rule 501(a) of
Regulation D promulgated under the Securities Act), with sufficient knowledge and experience in financial and business matters to evaluate
the merits and risks of the Exchange and the other transactions contemplated hereby, and such Malone Party acknowledges that the offer
and sale of any Issued Shares hereunder have not been registered under the Securities Act or applicable state securities Laws and that
such Issued Shares may not be sold, transferred, offered for sale, pledged, hypothecated or otherwise disposed of without registration
under the Securities Act, except pursuant to an exemption from such registration available under the Securities Act.

 

2.2            Representations
and Warranties of Qurate. Qurate hereby represents and warrants to each Malone Party as follows:

 

(a)            Existence
and Power. Qurate is duly organized, validly existing and in good standing under the Laws of the State of Delaware, and has full power
and authority to carry on its business as now conducted and to own its assets, except where the failure to have such power and authority
would not, either individually or in the aggregate, have a material adverse effect on Qurate’s ability to consummate the transactions
contemplated hereby.

 

(b)            Authority.
Qurate has all necessary power and authority to enter into this Agreement, to perform its obligations hereunder and to consummate the
transactions contemplated hereby.

 

(c)            Due
Authorization. This Agreement has been duly and validly executed and delivered by Qurate and, assuming the due execution and delivery
hereof by each of the other Exchange Parties, is a valid and binding obligation of Qurate, enforceable against Qurate in accordance with
its terms, except as such enforceability may be limited by bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance,
fraudulent transfer and other similar Laws affecting the rights of creditors generally and by general principles of equity.

 

(d)            Issued
Shares. The Issued Shares to be issued pursuant to Section 1.1 have been duly authorized and, when issued at the Closing,
will be validly issued, fully paid and non-assessable, and will be issued in compliance with applicable federal and state securities
Laws.

 

(e)            Non-contravention.
The execution and delivery of this Agreement by Qurate and the performance by it of its obligations hereunder and the consummation of
the transactions contemplated hereby will not:

 

(i)            conflict
with or violate the organizational documents of Qurate;

 

(ii)            require
any consent, approval, order or authorization of or other action by any Governmental Entity, or any registration, qualification, declaration
or filing (other than any filings required to be made with the SEC under the Exchange Act), except where the failure of Qurate to obtain
such consents, approval, orders or authorization would not, either individually or in the aggregate, have a material adverse effect on
Qurate’s ability to consummation the transactions contemplated hereby; or

 

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(iii)            result
(with or without notice, lapse of time or otherwise) in a Violation under (x) any agreement, contract or arrangement, written or
oral, or any judgment, writ, order or decree to which Qurate is a party or by or to which Qurate, its properties or assets may be subject,
bound or affected, (y) its organizational documents or (z) any applicable Law, other than, in the case of clauses (x) and
(z), any such Violations as would not, either individually or in the aggregate, have a material adverse effect on Qurate’s ability
to consummate the transactions contemplated hereby.

 

(f)            No
Proceedings. As of the date hereof, there is no Proceeding pending or, to the knowledge of Qurate, threatened, against Qurate that
(A) challenges the validity or enforceability of the obligations of Qurate under this Agreement, or (B) seeks to prevent, enjoin,
alter, materially impede or materially delay the Closing or would otherwise reasonably be expected to, individually or in the aggregate,
have a material adverse effect on Qurate’s ability to consummate the transactions contemplated hereby.

 

SECTION 3.          COVENANTS

 

3.1            Further
Assurances. If, subsequent to the Closing Date, further documents are reasonably requested by either Exchange Party in order to carry
out the provisions and purposes of this Agreement, the Exchange Parties shall execute and deliver such further documents.

 

3.2            Waiver.
In consideration for the receipt of the Issued Shares, each of the Malone Parties hereby irrevocably waives any obligation under the Call
Agreement for the payment of cash or any other consideration for the Subject Shares and further irrevocably releases Qurate from any claims
or rights any Malone Party may have otherwise had for payment by Qurate of any cash or other consideration for the Subject Shares upon
exercise of the Call Right under the Call Agreement.

 

SECTION 4.          MISCELLANEOUS

 

4.1            Definitions.
The following terms shall have the meanings ascribed to them below for purposes of this Agreement:

 

(a)            “Agreement”
means this Stock Exchange Agreement, as amended, modified or supplemented from time to time, in accordance with the terms hereof, together
with any exhibits, schedules or other attachments hereto.

 

(b)            “beneficially
own” with respect to any securities means having “beneficial ownership” of such securities, as determined pursuant
to Rule 13d-3 under the Exchange Act, without limitation by the 60-day provision in paragraph (d)(1)(i) thereof. The term “beneficial
ownership” has a correlative meaning.

 

(c)            “Board”
shall have the meaning set forth in the Recitals.

 

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(d)            “Business
Day” shall mean any day other than a Saturday, Sunday or day on which banking institutions in New York, New York are authorized
or obligated by Law or executive order to be closed.

 

(e)            “Call
Agreement” shall have the meaning set forth in the Recitals.

 

(f)            “Closing”
shall have the meaning set forth in Section 1.2(a).

 

(g)            “Closing
Date” shall have the meaning set forth in Section 1.2(a).

 

(h)            “Code”
shall have the meaning set forth in Section 1.1(a).

 

(i)            “Common
Shares” means, individually or collectively, as the context requires, shares of Series A Common Stock and shares of Series B
Common Stock.

 

(j)             “Evan
Trust” shall have the meaning set forth in the Preamble.

 

(k)            “Exchange”
shall have the meaning set forth in Section 1.1(a).

 

(l)            “Exchange
Act” means the Securities Exchange Act of 1934, as amended, including the rules and regulations promulgated thereunder.

 

(m)           “Exchange
Parties” or “Exchange Party” shall have the meaning set forth in the Preamble.

 

(n)            “Exchange
Ratio” shall have the meaning set forth in the Recitals.

 

(o)            “Governmental
Entity” means any United States or foreign, federal, state, commonwealth, local, municipal, provincial or other governmental,
quasi-governmental, regulatory or administrative department, board, bureau, authority, agency, division, instrumentality or commission
or any arbitral body or any court or tribunal of any of the same.

 

(p)            “Independent
Committee” means the committee of the Board formed by resolution of the Board on May 20, 2021.

 

(q)            “Issued
Shares” shall have the meaning set forth in Section 1.1(a).

 

(r)            “John
Trust” shall have the meaning set forth in the Preamble.

 

(s)            “Law”
means any applicable law, rule, regulation, statute, code, restriction, ordinance, order or permit enacted, issued promulgated or enforced
by any Governmental Entity.

 

(t)            “Leslie
Trust” shall have the meaning set forth in the Preamble.

 

(u)            “Maffei
Offer” shall have the meaning set forth in the Recitals.

 

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(v)            “Malone
Parties” or “Malone Party” shall have the meaning set forth in the Preamble.

 

(w)            “Mr. Malone”
shall have the meaning set forth in the Preamble.

 

(x)            “Mrs. Malone”
shall have the meaning set forth in the Preamble.

 

(y)            “Person”
means any natural person, corporation, partnership, limited liability company, joint venture, association, joint-stock company, trust,
unincorporated organization or government or other agency or political subdivision thereof.

 

(z)            “Proceeding”
shall have the meaning set forth in Section 2.1(g).

 

(aa)          “Qurate”
shall have the meaning set forth in the Preamble.

 

(bb)          “SEC”
shall have the meaning set forth in Section 2.1(f)(ii).

 

(cc)          “Securities
Act” means the Securities Act of 1933, as amended.

 

(dd)          “Series A
Common Stock” shall have the meaning set forth in the Recitals.

 

(ee)          “Series B
Common Stock” shall have the meaning set forth in the Recitals.

 

(ff)          “Subject
Shares” shall have the meaning set forth in the Recitals.

 

(gg)          “Tracy
Trust” shall have the meaning set forth in the Preamble.

 

(hh)          “Trust”
shall have the meaning set forth in the Preamble.

 

(ii)            “Violation”
shall have the meaning set forth in Section 2.1(f)(iii).

 

4.2            Notice.
Any notices or other communications required or permitted under, or otherwise in connection with this Agreement, shall be in writing and
shall be deemed to have been duly given (A) when delivered in person, (B) upon transmission by electronic mail as evidenced
by confirmation of receipt by the receiving party or (C) on the next Business Day if transmitted by national overnight courier, in
each case as follows.

 

If to any Malone Party:

 

John
C. Malone

c/o Liberty Media Corporation

12300 Liberty Boulevard

Englewood, CO 80112

E-mail:                    [Separately
provided]

 

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with a copy (which shall not
constitute notice) to:

 

Steven D. Miller

Sherman & Howard L.L.C.

633 Seventeenth Street

Suite 3000

Denver, CO 80202

E-mail:                    [Separately
provided]

 

If to Qurate:

 

Qurate Retail, Inc.

12300 Liberty Boulevard

Englewood, CO 80112

Attention:          Chief
Legal Officer

E-mail:                    [Separately
provided]

 

with a copy (which shall not
constitute notice) to:

 

Baker Botts L.L.P.

2001 Ross Avenue

Suite 900

Dallas, Texas 75201-2980

Attention:          Samantha
H. Crispin

E-mail:                    [Separately
provided]

 

4.3            Governing
Law; Jurisdiction. All disputes, claims or controversies arising out of or relating to this Agreement, or the negotiation, validity
or performance of this Agreement, or the transactions contemplated hereby (including, but not limited to, all contract and tort claims)
shall be governed by and construed in accordance with the Laws of the State of Delaware without regard to its rules of conflict of
laws. Each of the Exchange Parties irrevocably submits and consents to the exclusive jurisdiction of the Delaware Court of Chancery, or,
if the Delaware Court of Chancery does not have subject matter jurisdiction, the other state courts of the State of Delaware, or the United
States District Court for any district within such state, for the purpose of any action or judgment relating to or arising out of this
Agreement or any of the transactions contemplated hereby and to the laying of venue in such court. Service of process in connection with
any such action may be served on each Exchange Party by the same methods as are specified for the giving of notices in Section 4.2.
Each Exchange Party irrevocably and unconditionally waives and agrees not to plead or claim any objection to the laying of venue of any
such action brought in such courts and irrevocably and unconditionally waives any claim that any such action brought in any such court
has been brought in an inconvenient forum. EACH OF THE EXCHANGE PARTIES IRREVOCABLY AND UNCONDITIONALLY WAIVES, TO THE FULLEST EXTENT
PERMITTED BY APPLICABLE LAW, ANY AND ALL RIGHTS TO TRIAL BY JURY IN CONNECTION WITH ANY ACTION, PROCEEDING, OR (COUNTER-)CLAIM ARISING
OUT OF OR RELATING IN ANY WAY TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY. EACH EXCHANGE PARTY HEREBY ACKNOWLEDGES THAT
IT IS KNOWINGLY AND VOLUNTARILY WAIVING THE RIGHT TO DEMAND TRIAL BY JURY.

 

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4.4            Successors
and Assigns. Neither this Agreement nor any of the rights or obligations under this Agreement shall be assigned, in whole or in part,
by any Exchange Party without the prior written consent of the other Exchange Parties including, if Qurate is the consenting party, the
express authorization of a majority of the directors constituting the Independent Committee; provided, that, the Exchange Parties
hereby acknowledge and agree that, in the event that the John Trust or the Leslie Trust is revoked in accordance with the terms of the
organizational documents of such Trust, the rights and obligations of such Trust under this Agreement and, following the Closing, with
respect to the Issued Shares, shall, automatically and without any further action by any Person, be assigned to and assumed by Mr. Malone
and Mrs. Malone, respectively. Subject to the foregoing, this Agreement shall bind and inure to the benefit of and be enforceable
by the Exchange Parties and their respective heirs, estates, successors and permitted assigns.

 

4.5            Counterparts.
This Agreement may be executed in counterparts, each of which shall be deemed an original agreement, but all of which together shall constitute
one and the same instrument.

 

4.6            Severability.
If any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction or other authority to be
invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions of this Agreement shall remain in full
force and effect and shall in no way be affected, impaired or invalidated. Upon such determination, the Exchange Parties shall negotiate
in good faith to modify this Agreement so as to effect the original intent of the Exchange Parties as closely as possible in an acceptable
manner in order that the transactions contemplated hereby be consummated as originally contemplated to the fullest extent possible.

 

4.7            Entire
Agreement. This Agreement, together with the Call Agreement, constitutes the entire agreement among the Exchange Parties with respect
to the matters covered hereby and supersedes all prior agreements, understandings, discussions, negotiations and undertakings, whether
written or oral, among the Exchange Parties with respect to the subject matter hereof.

 

4.8            No
Third-Party Beneficiaries. This Agreement is for the sole benefit of the Exchange Parties and their respective successors and permitted
assigns and nothing herein, express or implied, is intended to or shall confer upon any other Person any legal or equitable right, benefit
or remedy of any nature whatsoever, under or by reason of this Agreement.

 

4.9            Interpretation.
The headings contained in this Agreement are for convenience only and shall not affect in any way the meaning or interpretation of this
Agreement. Whenever the words “include”, “includes” or “including” are used in this Agreement, they
shall be deemed to be followed by the words “without limitation”.

 

    11 

     

    

 

4.10          Amendments.
This Agreement may not be amended (a) except by an instrument in writing signed by all Exchange Parties, and (b) with respect
to Qurate, unless expressly authorized by a majority of the directors constituting the Independent Committee.

 

4.11          Waivers.
Any of the terms or conditions of this Agreement may be waived at any time by the Exchange Party, or the Exchange Parties, entitled to
the benefit thereof, but only (a) by a writing signed by the Exchange Party, or Exchange Parties, waiving such terms or conditions
and (b) if Qurate is the party waiving such terms or conditions, upon the express authorization of by a majority of the directors
constituting the Independent Committee.

 

4.12          Expenses.
Each of Qurate, on the one hand, and each of the Malone Parties, on the other hand, hereby acknowledge and agree that he, she or it shall
bear his, her or its own costs and expenses associated with the preparation, negotiation, execution and delivery of this Agreement, and
the performance or consummation of the transactions contemplated hereby, whether incurred prior to the date hereof or in the future.

 

[Remainder of page intentionally left blank]

 

    12 

     

    

 

IN WITNESS WHEREOF, each of
the Exchange Parties has executed this Agreement as of the date first written above.

 

		 	/s/ John C. Malone
	 	 	John C. Malone

 

		 	/s/ Leslie A. Malone
	 	 	Leslie A. Malone

 

[Stock Exchange Agreement (Malone)]

 

     

     

    

 

		The John C. Malone 1995
	 	REvocable Trust
	 	 	 
	 	By: 	/s/
                                            John C. Malone
	 	 	Name:    John C. Malone
	 	 	Title:      Trustee

 

		The leslie a. malone 1995
	 	revocable trust
	 	 	 
	 	By: 	/s/
                                            John C. Malone
	 	 	Name:    John C. Malone
	 	 	Title:      Trustee

 

		The
Tracy L. Neal Trust A
	 	 	 
	 	By: 	/s/
David Thomas III
	 	 	Name:    David
Thomas III
	 	 	Title:      Trustee

 

		The
Evan D. Malone Trust A
	 	 	 
	 	By: 	/s/
David Thomas III
	 	 	Name:    David
Thomas III
	 	 	Title:      Trustee

 

[Stock Exchange Agreement
(Malone)]

 

     

     

    

 

		Qurate retail, inc.
	 	 	 
	 	By: 	/s/
Renee L. Wilm
	 	 	Name:    	Renee L. Wilm
	 	 	Title:      	Chief Legal Officer and
	 	 	 	Chief Administrative Officer

 

[Stock
Exchange Agreement (Malone)]Exhibit 10.2

 

STOCK EXCHANGE AGREEMENT

 

This Agreement, dated as of
June 3, 2021 (the “Effective Date”), is entered into by and between Gregory B. Maffei (“Mr. Maffei”),
and Qurate Retail, Inc., a Delaware corporation (“Qurate”). Mr. Maffei together with Qurate are referred
to herein as the “Exchange Parties” and each, an “Exchange Party”.

 

RECITALS

 

WHEREAS, the Exchange Parties
desire that Mr. Maffei make an investment in shares of Series B common stock, par value $0.01 per share (the “Series B
Common Stock”), of Qurate on the terms and subject to the conditions set forth in this Agreement;

 

WHEREAS, Mr. Maffei has
requested that the Board of Directors of Qurate (the “Board”) approve Mr. Maffei’s acquisition of shares
of Series B Common Stock for purposes of Section 203 (“Section 203”) of the General Corporation Law
of the State of Delaware;

 

WHEREAS, the Board has formed
the Independent Committee to, among other things, consider, review and evaluate whether to adopt any approvals pursuant to Section 203;

 

WHEREAS, the Independent Committee
has delegated to the members of the Compensation Committee of the Board (the “Compensation Committee”) the power to
review matters relating to the granting of approval under Section 203 and consider and negotiate with Mr. Maffei and recommend
to the Independent Committee such terms, conditions and restrictions to impose on Mr. Maffei and his Controlled Affiliates as they
consider appropriate in connection therewith;

 

WHEREAS, the Compensation Committee
has determined that it is in the best interests of Qurate and its stockholders to enter into, and has recommended to the Independent Committee
to approve the entry into, this Agreement and the transactions contemplated hereby;

 

WHEREAS, the Independent Committee
has determined that it is in the best interests of Qurate and its stockholders to enter into, and has approved entry into, this Agreement
and the transactions contemplated hereby;

 

WHEREAS, contemporaneously with
the execution of this Agreement, Qurate, Mr. Maffei and Liberty Media Corporation, a Delaware corporation (“LMC”),
have entered into that certain Waiver Letter and Amendment to Employment Agreement pursuant to which Qurate and Mr. Maffei have entered
into that certain Restricted Share Award Agreement; and

 

WHEREAS, capitalized terms used
herein shall have the meanings assigned to them pursuant to Section 4.1.

 

NOW, THEREFORE, for and in consideration
of the mutual promises set forth herein and other valuable consideration, the receipt and sufficiency of which are hereby acknowledged,
and upon the terms and subject to the conditions hereof, the Exchange Parties agree as follows:

 

     

     

    

 

	SECTION 1.	EXCHANGE OF SHARES

 

		1.1	Exchanges.

 

(a)            First
Exchange. On the terms and subject to the conditions contained herein, at the First Closing, Mr. Maffei agrees to transfer and
assign to Qurate, and Qurate agrees to acquire and accept from Mr. Maffei, 5,378,308 shares of Series A common stock, par value
$0.01 per share (“Series A Common Stock”), of Qurate, and in exchange (the “First Exchange”),
Qurate agrees to issue to Mr. Maffei, and Mr. Maffei agrees to acquire and accept from Qurate, 5,378,308 shares of Series B
Common Stock, in a transaction intended to qualify, for United States federal income tax purposes, as a tax-free exchange pursuant to
Section 1036(a) of the Internal Revenue Code of 1986, as amended.

 

(b)            Subsequent
Exchange. On the terms and subject to the conditions contained herein, Mr. Maffei, at his option, may at any time during the
period and in the amount set forth in Exhibit A hereto, and upon no less than ten (10) Business Days’ written notice
to Qurate, transfer and assign to Qurate up to the maximum number of shares of Series A Common Stock set forth in Exhibit A,
subject to adjustment as described on Exhibit A, and in exchange, require Qurate to issue to Mr. Maffei newly-issued
shares of Series B Common Stock at an exchange ratio of 1.0 share of Series B Common Stock for each share of Series A Common
Stock (the “Subsequent Exchange” and, together with the First Exchange, each, an “Exchange”). Mr. Maffei’s
written notice (the “Subsequent Exchange Notice”) shall indicate the number of shares of Series A Common Stock
to be exchanged at the Subsequent Closing.

 

1.2            Legend.
All certificates, statements or other instruments representing the shares of Series B Common Stock issued to Mr. Maffei by Qurate
pursuant to an Exchange shall, from and after the date of issuance of such shares of Series B Common Stock pursuant to Section 1.1(a) or
Section 1.1(b), as applicable, bear a legend substantially to the following effect (unless and until registered under the
Securities Act):

 

“THESE SHARES OF SERIES B COMMON
STOCK, PAR VALUE $0.01 PER SHARE, OF QURATE RETAIL, INC. HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR
THE SECURITIES LAWS OF ANY STATE OR OTHER JURISDICTION, AND, UNLESS SO REGISTERED, THEY MAY NOT BE SOLD, OFFERED FOR SALE, TRANSFERRED,
ASSIGNED, PLEDGED, HYPOTHECATED OR OTHERWISE DISPOSED OF EXCEPT PURSUANT TO AN EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE
REGISTRATION REQUIREMENTS OF SUCH ACT AND APPLICABLE SECURITIES LAWS OF ANY STATE OR OTHER JURISDICTION.”

 

		1.3	Closing.

 

(a)            The
closing of the First Exchange (the “First Closing”) shall take place at the offices of Baker Botts L.L.P. at 2001 Ross
Avenue, Suite 900, Dallas, Texas 75201, at a time mutually agreed upon by the Exchange Parties on the date hereof (the “First
Closing Date”), or at such other location, date and time as the Exchange Parties may mutually agree. All of the share transfers
and issuances constituting the First Exchange shall be deemed to occur simultaneously as of the First Closing.

 

     2

     

    

 

(b)          The
closing of the Subsequent Exchange (the “Subsequent Closing” and, together with the First Closing, each, a “Closing”)
shall take place at the offices of Baker Botts L.L.P. at 2001 Ross Avenue, Suite 900, Dallas, Texas 75201, at a date and time no
later than ten (10) Business Days following the Subsequent Exchange Notice or such other date as is mutually agreed upon by the Exchange
Parties (the “Subsequent Closing Date” and, together with the First Closing Date, each, a “Closing Date”),
or at such other location as the Exchange Parties may mutually agree. All of the share transfers and issuances constituting the Subsequent
Exchange shall be deemed to occur simultaneously as of the Subsequent Closing.

 

(c)          At
each Closing, (i) Mr. Maffei shall deliver or cause to be delivered to Qurate (x) evidence reasonably satisfactory to Qurate
that irrevocable instructions have been given for the applicable shares of Series A Common Stock being exchanged by Mr. Maffei
at such Closing to be deposited by book entry transfer to the account of Qurate maintained with Qurate’s transfer agent, and (y) an
executed Internal Revenue Service Form W-9 (or an applicable successor form) providing Mr. Maffei’s taxpayer identification
number and the requisite certification by Mr. Maffei thereunder, and (ii) Qurate shall deliver or cause to be delivered to Mr. Maffei
evidence reasonably satisfactory to Mr. Maffei that irrevocable instructions have been given for the applicable shares of Series B
Common Stock to be issued to Mr. Maffei at such Closing to be deposited by book entry transfer to the account of Mr. Maffei
maintained with Qurate’s transfer agent. Qurate, on the one hand, and Mr. Maffei, on the other hand, or any such Exchange Party’s
designated representative, as applicable, shall specify in writing to the other Exchange Party (which may be in the form of electronic
mail), prior to the applicable Closing, the account information at Qurate’s transfer agent for the deposit of the Common Shares
to be exchanged at such Closing.

 

		1.4	Conditions to Each Closing.

 

(a)               The
obligation of Qurate to effect an Exchange at any Closing shall be subject to the satisfaction or (to the extent legally permissible)
waiver in writing by Qurate, prior to such Closing, of the following conditions: (i) no judgment, order, writ, award, preliminary
or permanent injunction or decree of any Governmental Entity shall be in effect that prohibits, renders illegal or enjoins the consummation
of the Exchange to be consummated at such Closing; (ii) the representations and warranties of Mr. Maffei set forth in Section 2.1
shall be true and correct in all respects in each case as of the date of this Agreement and as of
the applicable Closing Date as though made on and as of the applicable Closing Date, except for those representations and warranties
made as of a specified date, which shall be true and correct in all respects as of such date; (iii) Mr. Maffei shall have performed
in all material respects all covenants required to be performed by him prior to or at the applicable Closing; and (iv) Mr. Maffei
shall have delivered to Qurate a certificate duly executed by Mr. Maffei that the conditions set forth in clauses (ii) and (iii) of
this Section 1.4(a) have been satisfied.

 

     3

     

    

 

(b)            The
obligation of Mr. Maffei to effect an Exchange at any Closing shall be subject to the satisfaction or (to the extent legally permissible)
waiver in writing by Mr. Maffei, prior to such Closing, of the following conditions: (i) no judgment, order, writ, award, preliminary
or permanent injunction or decree of any Governmental Entity shall be in effect that prohibits, renders illegal or enjoins the consummation
of the Exchange to be consummated at such Closing; (ii) the representations and warranties of Qurate set forth in Section 2.2
shall be true and correct in all respects in each case as of the date of this Agreement and as of the applicable Closing Date as though
made on and as of the applicable Closing Date, except for those representations and warranties made as of a specified date, which shall
be true and correct in all respects as of such date; (iii) Qurate shall have performed in all material respects all covenants required
to be performed by it prior to or at the applicable Closing; and (iv) Qurate shall have delivered to Mr. Maffei a certificate
duly executed by an executive officer of Qurate that the conditions set forth in clauses (ii) and (iii) of this Section 1.4(b) have
been satisfied.

 

	SECTION 2.	Representations
and Warranties.

 

		2.1	Representations and Warranties
of Mr. Maffei. Mr. Maffei hereby represents and warrants to Qurate as follows:

 

(a)            Authority.
Mr. Maffei has all necessary capacity or power, as applicable, and authority to enter into this Agreement, to perform his obligations
hereunder and to consummate the transactions contemplated hereby.

 

(b)            Due
Authorization. This Agreement has been duly and validly executed and delivered by Mr. Maffei and, assuming the due execution
and delivery hereof by the other Exchange Party, is a valid and binding obligation of Mr. Maffei, enforceable against Mr. Maffei
in accordance with its terms, except as such enforceability may be limited by bankruptcy, insolvency, reorganization, moratorium, fraudulent
conveyance, fraudulent transfer and other similar Laws (as defined below) affecting the rights of creditors generally and by general principles
of equity.

 

(c)            Title.
As of the applicable Closing, other than restrictions on transfer under applicable federal and state securities Laws, (x) Mr. Maffei
has beneficial ownership of and good and valid title to the shares of Series A Common Stock to be exchanged at such Closing, free
and clear of all security interests, pledges, claims, liens and encumbrances of any nature, including any rights of third parties in or
to such shares, (y) there are no outstanding options, warrants or rights to purchase or acquire, or agreements or arrangements relating
to the voting of, any of the shares of Series A Common Stock to be exchanged at such Closing and (z) Mr. Maffei has the
sole power of disposition with respect to such shares of Series A Common Stock to be exchanged at such Closing, with no restrictions
thereof.

 

(d)            Transfer
of Title. At each Closing, upon delivery to Qurate of the shares of Series A Common Stock to be exchanged at such Closing, Qurate
will acquire good and valid title to such transferred shares, free and clear of all security interests, pledges, claims, liens and encumbrances
of any nature, other than any security interests, claims, liens, restrictions or encumbrances created by or through Qurate or restrictions
on transfer under applicable federal and state securities Laws.

 

     4

     

    

 

(e)            Non-contravention;
No Consents. The execution and delivery of this Agreement by Mr. Maffei and the performance by him of his obligations hereunder
and the consummation of the transactions contemplated hereby will not:

 

(i)            assuming
the accuracy of the representations and warranties set forth in Section 2.2(f), require any consent, approval, order or authorization
of or other action by any Governmental Entity, or any registration, qualification, declaration or filing (other than any filings required
to be made with the U.S. Securities and Exchange Commission (the “SEC”) under the Exchange Act), except where the failure
of Mr. Maffei to obtain such consents, approvals, orders or authorizations would not, either individually or in the aggregate, have
a material adverse effect on Mr. Maffei’s ability to consummate the transactions contemplated hereby; or

 

(ii)            result
(with or without notice, lapse of time or otherwise) in a breach of the terms or conditions of, a default under, a conflict with or the
acceleration of (or the creation in any Person of any right to cause the acceleration of) any performance of any obligation or any increase
in any payment required by, or the termination, suspension, modification, impairment or forfeiture (or the creation in any Person of any
right to cause the termination, suspension, modification, impairment or forfeiture) of any material rights or privileges of Mr. Maffei
(any such breach, default, conflict, acceleration, increase, termination, suspension, modification, impairment or forfeiture, a “Violation”)
under (x) any agreement, contract or arrangement, written or oral, or any judgment, writ, order or decree to which Mr. Maffei
is a party or by or to which Mr. Maffei, his properties, assets or any of the shares of Series A Common Stock to be exchanged
at the applicable Closing may be subject, bound or affected or (y) assuming the accuracy of the representations and warranties set
forth in Section 2.2(f), any applicable Law, other than, in the case of clauses (x) and (y), any such Violations as would
not, either individually or in the aggregate, have a material adverse effect on Mr. Maffei’s ability to consummate the transactions
contemplated hereby.

 

(f)            No
Proceedings. As of the date hereof, to the knowledge of Mr. Maffei, there is no action, suit, arbitration, mediation, hearing,
investigation or proceeding, whether civil, criminal, governmental, regulatory or otherwise (“Proceeding”), pending
or threatened, against Mr. Maffei that (A) involves or affects the applicable shares of Series A Common Stock which may
be exchanged hereunder, (B) challenges the validity or enforceability of the obligations of Mr. Maffei under this Agreement,
or (C) seeks to prevent, enjoin, alter, materially impede or materially delay the applicable Closing or would otherwise reasonably
be expected to, individually or in the aggregate with any other such Proceedings, have a material adverse effect on Mr. Maffei’s
ability to consummate the transactions contemplated hereby.

 

(g)            Investment
Representations. Mr. Maffei is a sophisticated investor and an accredited investor (as defined in Rule 501(a) of Regulation
D promulgated under the Securities Act), with sufficient knowledge and experience in financial and business matters to evaluate the merits
and risks of the applicable Exchange and the other transactions contemplated hereby, and Mr. Maffei acknowledges that the offer and
sale of any shares of Series B Common Stock hereunder have not been registered under the Securities Act or applicable state securities
Laws and that such shares of Series B Common Stock may not be sold, transferred, offered for sale, pledged, hypothecated or otherwise
disposed of without registration under the Securities Act, except pursuant to an exemption from such registration available under the
Securities Act.

 

     5

     

    

 

		2.2	Representations and Warranties
of Qurate. Qurate hereby represents and warrants to Mr. Maffei as follows:

 

(a)            Existence
and Power. Qurate is duly organized, validly existing and in good standing under the Laws of the State of Delaware, and has full power
and authority to carry on its business as now conducted and to own its assets, except where the failure to have such power and authority
would not, either individually or in the aggregate, have a material adverse effect on Qurate’s ability to consummate the transactions
contemplated hereby.

 

(b)            Authority.
Qurate has all necessary power and authority to enter into this Agreement, to perform its obligations hereunder and to consummate the
transactions contemplated hereby.

 

(c)            Due
Authorization. This Agreement has been duly and validly executed and delivered by Qurate and, assuming the due execution and delivery
hereof by each other Exchange Party, is a valid and binding obligation of Qurate, enforceable against Qurate in accordance with its terms,
except as such enforceability may be limited by bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance, fraudulent
transfer and other similar Laws affecting the rights of creditors generally and by general principles of equity.

 

(d)            Issued
Shares. The shares of Series B Common Stock to be issued pursuant to Section 1.1(a) or Section 1.1(b),
as the case may be, have been duly authorized and, when
issued at the applicable Closing, will be validly issued, fully paid and non-assessable, free and clear of all encumbrances (other than
restrictions on transfer arising under applicable federal and state securities Laws), and will be issued in compliance with applicable
federal and state securities Laws.

 

(e)            Non-contravention;
No Consents. The execution and delivery of this Agreement by Qurate and the performance by it of its obligations hereunder and the
consummation of the transactions contemplated hereby will not:

 

(i)            conflict
with or violate the organizational documents of Qurate;

 

(ii)         assuming
the accuracy of the representations and warranties set forth in Section 2.1(f), require any consent, approval, order or authorization
of or other action by any Governmental Entity, or any registration, qualification, declaration or filing (other than any filings required
to be made with the SEC under the Exchange Act), except where the failure of Qurate to obtain such consents, approvals, orders or authorizations
would not, either individually or in the aggregate, have a material adverse effect on Qurate’s ability to consummate the transactions
contemplated hereby; or

 

     6

     

    

 

(iii)            result
(with or without notice, lapse of time or otherwise) in a Violation under (x) any agreement, contract or arrangement, written or
oral, or any judgment, writ, order or decree to which Qurate is a party or by or to which Qurate, its properties or assets may be subject,
bound or affected, (y) its organizational documents or (z) assuming the accuracy of the representations and warranties set forth
in Section 2.1(f), any applicable Law, other than, in the case of clauses (x) and (z), any such Violations as would not,
either individually or in the aggregate, have a material adverse effect on Qurate’s ability to consummate the transactions contemplated
hereby.

 

(f)            No
Proceedings. As of the date hereof, there is no Proceeding pending or, to the knowledge of Qurate, threatened, against Qurate that
(A) challenges the validity or enforceability of the obligations of Qurate under this Agreement, or (B) seeks to prevent, enjoin,
alter, materially impede or materially delay the applicable Closing or would otherwise reasonably be expected to, individually or in the
aggregate, have a material adverse effect on Qurate’s ability to consummate the transactions contemplated hereby.

 

(g)          Section 203
and Other Approval. Prior to the date hereof, the Independent Committee has approved the resolutions attached hereto as Exhibit B,
and such resolutions have not been amended, modified or rescinded.

 

	SECTION 3.	COVENANTS

 

3.1           Equity
Cap. During the period commencing on the Effective Date and ending on December 31, 2024 (the “Cap Period”),
Mr. Maffei will not, and will not authorize or permit any of Mr. Maffei’s Affiliates that he controls (“Controlled
Affiliates”) to, acquire or agree to acquire (or announce publicly an intent to acquire), by purchase or otherwise, beneficial
ownership of any Voting Securities (or any direct or indirect rights or options to acquire any such Voting Securities) if, after giving
effect to any such acquisition of securities, the aggregate voting power of the Voting Securities beneficially owned by Mr. Maffei
and his Controlled Affiliates would exceed 20.0% of the voting power of all of the outstanding Voting Securities (assuming, for purposes
of this calculation that all Voting Securities beneficially owned by Mr. Maffei which are not outstanding are included in the calculation
) (the “Cap”), provided, however, that nothing contained herein shall prohibit Mr. Maffei from acquiring
a beneficial ownership interest in Voting Securities as a result of (i) the Subsequent Exchange, (ii) the receipt of future
grants by Qurate of equity compensation awards, (iii) acquiring Voting Securities upon the exercise or vesting (including as a result
of the acceleration thereof) of equity compensation awards granted to Mr. Maffei by Qurate, whether prior to or after the date of
this Agreement, or (iv) any dividend or other distribution made, or similar action taken, by Qurate (including the receipt in connection
with such dividend, distribution or similar action of any rights, warrants or other securities granting to the holder the right to acquire
Voting Securities, and any acquisition of Voting Securities upon the exercise thereof).

 

3.2            Voting
Cap. During the Cap Period, if and to the extent the voting power of the outstanding Voting Securities beneficially owned by Mr. Maffei
and his Controlled Affiliates exceeds the Cap, Mr. Maffei will, and will cause his Controlled Affiliates to, vote, or cause to be
voted, such Voting Securities that represent voting power in excess of the Cap, in the same proportions as the votes cast by stockholders
of Qurate unaffiliated with Mr. Maffei and his Controlled Affiliates on any matter submitted to a vote of Qurate’s stockholders.

 

     7

     

    

 

3.3            Section 16
Matters. Prior to the applicable Closing Date, the Board or a committee of Non-Employee Directors thereof (as such term is defined
for purposes of Rule 16b-3(d) under the Exchange Act) shall have duly adopted resolutions providing that the disposition of
shares of Series A Common Stock, and the acquisition by Mr. Maffei of shares of Series B Common Stock, in each case, pursuant
to an Exchange, are exempt from liability pursuant to Section 16(b) under the Exchange Act.

 

3.4            Transfer
Restriction. Mr. Maffei shall not directly or indirectly assign, transfer or otherwise convey to any Controlled Affiliate of
Mr. Maffei any Voting Securities (or any direct or indirect rights or options to acquire any such Voting Securities) beneficially
owned by Mr. Maffei unless such Controlled Affiliate has executed and delivered to Qurate an agreement (such agreement, a “CA
Agreement”) by such Controlled Affiliate (a) to be bound by and comply with Sections 3.1, 3.2 and 3.5
and Section 4 of this Agreement and (b) not to transfer any such Voting Securities (or any direct or indirect rights
or options to acquire any such Voting Securities) to any other Controlled Affiliate of Mr. Maffei unless such other Controlled Affiliate
itself also executes a CA Agreement.

 

3.5            Further
Assurances. If, subsequent to the applicable Closing Date, further documents are reasonably requested by either Exchange Party in
order to carry out the provisions and purposes of this Agreement, the Exchange Parties shall execute and deliver such further documents.

 

	SECTION 4.	MISCELLANEOUS

 

4.1            Definitions.
The following terms shall have the meanings ascribed to them below for purposes of this Agreement:

 

(a)           “Affiliate”
of a Person has the meaning set forth in Rule 12b-2 under the Exchange Act. Notwithstanding anything to the contrary in this Agreement,
none of the Liberty Entities (or any of their respective officers or directors) shall be deemed to be an Affiliate of Mr. Maffei
for purposes of this Agreement.

 

(b)         “Agreement”
means this Stock Exchange Agreement, as amended, modified or supplemented from time to time, in accordance with the terms hereof, together
with any exhibits, schedules or other attachments hereto.

 

(c)           “beneficially
own” with respect to any securities means having “beneficial ownership” of such securities, as determined pursuant
to Rule 13d-3 under the Exchange Act, without limitation by the 60-day provision in paragraph (d)(1)(i) thereof. The term “beneficial
ownership” has a correlative meaning.

 

(d)            “Board”
shall have the meaning set forth in the Recitals.

 

(e)          “Business
Day” shall mean any day other than a Saturday, Sunday or day on which banking institutions in New York, New York are authorized
or obligated by Law or executive order to be closed.

 

(f)            “CA
Agreement” shall have the meaning set forth in Section 3.4.

 

(g)            “Cap”
shall have the meaning set forth in Section 3.1.

 

     8

     

    

 

(h)            “Cap
Period” shall have the meaning set forth in Section 3.1.

 

(i)            “Closing”
shall have the meaning set forth in Section 1.3(b).

 

(j)            “Closing
Date” shall have the meaning set forth in Section 1.3(b).

 

(k)          “Common
Shares” means, individually or collectively, as the context requires, shares of Series A Common Stock and shares of Series B
Common Stock.

 

(l)            “Compensation
Committee” shall have the meaning set forth in the Recitals.

 

(m)            “Controlled
Affiliates” shall have the meaning set forth in Section 3.1.

 

(n)            “Effective
Date” shall have the meaning set forth in the Preamble.

 

(o)            “Exchange”
shall have the meaning set forth in Section 1.1(b).

 

(p)            “Exchange
Act” means the Securities Exchange Act of 1934, as amended, including the rules and regulations promulgated thereunder.

 

(q)            “Exchange
Parties” or “Exchange Party” shall have the meaning set forth in the Preamble.

 

(r)            “First
Closing” shall have the meaning set forth in Section 1.3(a).

 

(s)            “First
Closing Date” shall have the meaning set forth in Section 1.3(a).

 

(t)            “First
Exchange” shall have the meaning set forth in Section 1.1(a).

 

(u)           “Governmental
Entity” means any United States or foreign, federal, state, commonwealth, local, municipal, provincial or other governmental,
quasi-governmental, regulatory or administrative department, board, bureau, authority, agency, division, instrumentality or commission
or any arbitral body or any court or tribunal of any of the same.

 

(v)            “Independent
Committee” means the committee of the Board formed by resolution of the Board on May 20, 2021.

 

(w)           “Independent
Directors” means members of the Board who are independent (as defined by The Nasdaq Stock Market), disinterested and unaffiliated
with Mr. Maffei and his Controlled Affiliates.

 

(x)           “Law”
means any applicable law, rule, regulation, statute, code, restriction, ordinance, order or permit enacted, issued promulgated or enforced
by any Governmental Entity.

 

     9

     

    

 

(y)            “Liberty
Entities” means, collectively, (i) LMC, (ii) Liberty Broadband Corporation, (iii) Qurate, (iv) Liberty TripAdvisor
Holdings, Inc., (v) Liberty Media Acquisition Corporation, (vi) the respective subsidiaries of each of the entities named
in clauses (i) through (v) of which such entity owns, directly or indirectly, a majority of the combined voting power of the
outstanding capital stock of such subsidiary ordinarily (and apart from the rights accruing under special circumstances) having the right
to vote in the election of directors or similar governing body or with respect to which such entity otherwise has the power to direct
or cause the direction of the management of policies of such subsidiary, whether through the ownership of voting securities, by contract
or otherwise, (vii) successor by merger, consolidation or otherwise to the entities described in clauses (i) through (vi), and
(viii) any entity separated from any entity described in clauses (i) through (vii) by means of a pro rata dividend to any
class or series of stock or any redemptive split off of any class or series of stock.

 

(z)            “LMC”
shall have the meaning set forth in the Recitals.

 

(aa)         “Mr. Maffei”
shall have the meaning set forth in the Preamble.

 

(bb)         “Person”
means any natural person, corporation, partnership, limited liability company, joint venture, association, joint-stock company, trust,
unincorporated organization or government or other agency or political subdivision thereof.

 

(cc)         “Proceeding”
shall have the meaning set forth in Section 2.1(f).

 

(dd)        “Qurate”
shall have the meaning set forth in the Preamble.

 

(ee)         “SEC”
shall have the meaning set forth in Section 2.1(e)(i).

 

(ff)          “Section 203”
shall have the meaning set forth in the Recitals.

 

(gg)       “Securities
Act” means the Securities Act of 1933, as amended, including the rules and regulations promulgated thereunder.

 

(hh)        “Series A
Common Stock” shall have the meaning set forth in Section 1.1(a).

 

(ii)            “Series B
Common Stock” shall have the meaning set forth in the Recitals.

 

(jj)            “Subsequent
Closing” shall have the meaning set forth in Section 1.3(b).

 

(kk)          “Subsequent
Closing Date” shall have the meaning set forth in Section 1.3(b).

 

(ll)            “Subsequent
Exchange” shall have the meaning set forth in Section 1.1(b).

 

     10

     

    

 

 

(mm)      “Subsequent
Exchange Notice” shall have the meaning set forth in Section 1.1(b).

 

(nn)      “Violation”
shall have the meaning set forth in Section 2.1(e)(ii).

 

(oo)      “Voting
Securities” means Common Shares or other equity securities of Qurate that may be issued from time to time that entitle the holder
thereof to vote generally in the election of directors.

 

4.2          Notice.
Any notices or other communications required or permitted under, or otherwise in connection with this Agreement, shall be in writing and
shall be deemed to have been duly given (A) when delivered in person, (B) upon transmission by electronic mail as evidenced
by confirmation of receipt by the receiving party or (C) on the next Business Day if transmitted by national overnight courier, in
each case as follows.

 

If to Mr. Maffei:

 

Gregory
B. Maffei

c/o Qurate Retail, Inc.

12300 Liberty Boulevard

Englewood, CO 80112

E-mail:            [Separately
provided]

 

with a copy (which shall not
constitute notice) to:

 

Dechert LLP

Three Bryant Park, 1095 Avenue of the
Americas

New York, NY 10036

Attention:      Barton
J. Winokur

Derek Winokur

E-mail:             [Separately
provided]

 [Separately provided]

 

If to Qurate:

 

Qurate Retail, Inc.

12300 Liberty Boulevard

Englewood, CO 80112

Attention:      Chief
Legal Officer

E-mail:             [Separately
provided]

 

    11

     

    

 

with a copy (which shall not
constitute notice) to:

 

Baker Botts L.L.P.

2001 Ross Avenue

Suite 900

Dallas, Texas 75201-2980

Attention:      Samantha
H. Crispin

E-mail:             [Separately
provided]

 

4.3          Governing
Law; Jurisdiction. All disputes, claims or controversies arising out of or relating to this Agreement, or the negotiation, validity
or performance of this Agreement, or the transactions contemplated hereby (including, but not limited to, all contract and tort claims)
shall be governed by and construed in accordance with the Laws of the State of Delaware without regard to its rules of conflict of
laws. Each of the Exchange Parties irrevocably submits and consents to the exclusive jurisdiction of the Delaware Court of Chancery, or,
if the Delaware Court of Chancery does not have subject matter jurisdiction, the other state courts of the State of Delaware, or the United
States District Court for any district within such state, for the purpose of any action or judgment relating to or arising out of this
Agreement or any of the transactions contemplated hereby and to the laying of venue in such court. Service of process in connection with
any such action may be served on each Exchange Party by the same methods as are specified for the giving of notices in Section 4.2.
Each Exchange Party irrevocably and unconditionally waives and agrees not to plead or claim any objection to the laying of venue of any
such action brought in such courts and irrevocably and unconditionally waives any claim that any such action brought in any such court
has been brought in an inconvenient forum. EACH OF THE EXCHANGE PARTIES IRREVOCABLY AND UNCONDITIONALLY WAIVES, TO THE FULLEST EXTENT
PERMITTED BY APPLICABLE LAW, ANY AND ALL RIGHTS TO TRIAL BY JURY IN CONNECTION WITH ANY ACTION, PROCEEDING OR (COUNTER-) CLAIM ARISING
OUT OF OR RELATING IN ANY WAY TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY. EACH EXCHANGE PARTY HEREBY ACKNOWLEDGES THAT
IT IS KNOWINGLY AND VOLUNTARILY WAIVING THE RIGHT TO DEMAND TRIAL BY JURY.

 

4.4          Successors
and Assigns. Neither this Agreement nor any of the rights or obligations under this Agreement shall be assigned, in whole or in part,
by any Exchange Party without the prior written consent of the other Exchange Party including, if Qurate is the consenting party, the
express authorization of a majority of the Independent Directors or a committee comprised solely of Independent Directors. Subject to
the foregoing, and other than the rights of Mr. Maffei pursuant to Section 1, which are personal to Mr. Maffei and
nonassignable and nontransferable, this Agreement shall bind and inure to the benefit of and be enforceable by the Exchange Parties and
their respective heirs, estates, successors and permitted assigns.

 

4.5          Counterparts.
This Agreement may be executed in counterparts, each of which shall be deemed an original agreement, but all of which together shall constitute
one and the same instrument.

 

4.6          Severability.
If any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction or other authority to be
invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions of this Agreement shall remain in full
force and effect and shall in no way be affected, impaired or invalidated. Upon such determination, the Exchange Parties shall negotiate
in good faith to modify this Agreement so as to effect the original intent of the Exchange Parties as closely as possible in an acceptable
manner in order that the transactions contemplated hereby be consummated as originally contemplated to the fullest extent possible.

 

    12

     

    

 

4.7          Entire
Agreement. This Agreement constitutes the entire agreement among the Exchange Parties with respect to the matters covered hereby and
supersedes all prior agreements, understandings, discussions, negotiations and undertakings, whether written or oral, among the Exchange
Parties with respect to the subject matter hereof.

 

4.8          No
Third-Party Beneficiaries. This Agreement is for the sole benefit of the Exchange Parties and their respective successors and permitted
assigns and nothing herein, express or implied, is intended to or shall confer upon any other Person any legal or equitable right, benefit
or remedy of any nature whatsoever, under or by reason of this Agreement.

 

4.9          Interpretation.
The headings contained in this Agreement are for convenience only and shall not affect in any way the meaning or interpretation of this
Agreement. Whenever the words “include”, “includes” or “including” are used in this Agreement, they
shall be deemed to be followed by the words “without limitation”.

 

4.10        Amendments.
This Agreement may not be amended (a) except by an instrument in writing signed by the Exchange Parties, and (b) with respect
to Qurate, unless expressly authorized by a majority of the Independent Directors or a committee comprised solely of Independent Directors.

 

4.11        Waivers.
Any of the terms or conditions of this Agreement may be waived at any time by the Exchange Party, or the Exchange Parties, entitled to
the benefit thereof, but only (a) by a writing signed by the Exchange Party, or Exchange Parties, waiving such terms or conditions
and (b) if Qurate is the party waiving such terms or conditions, upon the express authorization of a majority of the Independent
Directors or a committee comprised solely of Independent Directors.

 

4.12        Expenses.
Each of Qurate, on the one hand, and Mr. Maffei, on the other hand, hereby acknowledge and agree that he or it shall bear his or
its own costs and expenses associated with the preparation, negotiation, execution and delivery of this Agreement, and the performance
or consummation of the transactions contemplated hereby, whether incurred prior to the date hereof or in the future.

 

[Remainder of page intentionally left blank]

 

    13

     

    

 

IN WITNESS WHEREOF, each of
the Exchange Parties has executed this Agreement as of the Effective Date.

 

	 	/s/ Gregory B. Maffei
	 	Gregory B. Maffei

 

[Stock Exchange Agreement
(Maffei)]

 

    

     

    

 

	 	Qurate retail, inc.
	 	 	 	 
	 	By: 	/s/ Renee L. Wilm
	 	 	Name:	Renee L. Wilm
	 	 	Title:	Chief Legal Officer and Chief Administrative Officer

 

[Stock Exchange Agreement (Maffei)]

 

    

     

    

 

EXHIBIT A

 

Subsequent Exchange

 

	Maximum Number of Shares of Series A Common Stock Eligible for Subsequent Exchange	Period Exchangeable
	Up to that number of shares of Series A Common Stock actually received by Mr. Maffei upon vesting of the Performance-Based Restricted Stock Units with respect to shares of Series A Common Stock granted to Mr. Maffei on March 10, 2021 (the “PRSU Award”)	The period beginning on the date on which the PRSU Award vests, in full or in part, and continuing for six months thereafter.

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