Document:

Exhibit 10.1

                      AMENDMENT NO. 1 TO THE LOAN AGREEMENT

         THIS AMENDMENT NO. 1 TO THE LOAN AGREEMENT (the "Amendment") is made
April 12, 2005, and entered into to be effective as of April 5, 2005, by and
between Horn Irrevocable Trust ("Horn") dated July 1, 2002, Vescovo Finance, LLC
("Vescovo"), a Utah limited liability company, hereinafter collectively referred
to as "Lender," and HomeNet Corporation, a Delaware corporation, Homenet
Communications, Inc., a Washington corporation, and Home Marketing Group, Inc.,
a Utah corporation, hereinafter collectively referred to as "Borrower."

                                 R E C I T A L S

         A. The parties entered into an agreement captioned "Loan Agreement" on
or about the 6th day of December, 2004 (the "Loan Agreement").

         B. In connection with the Loan Agreement, the Borrower executed a
Secured Promissory Note (the "Note") in the principal amount of $1,200,000,
dated December 6, 2004, for the benefit of Lender.

         C. The Borrower has defaulted on the above referenced note but Lender
has agreed to reinstate said Note, contingent upon the provisions as set forth
below.

         D. The parties desire to amend the Loan Agreement and Note to reflect a
change in the terms as set forth below.

         NOW, THEREFORE, the parties hereto hereby amend the Loan Agreement as
follows:

1. Without amending or altering any other provision of the Loan Agreement,
Section 6 of the Loan Agreement is hereby amended to read in its entirety as
follows:

                6.         Term of Loan. The Loan shall be due and payable in
                           full on May 6, 2005. Failure by Borrower to repay the
                           full amount of the outstanding principal, fees and
                           interest by said date shall be an event of default
                           and shall entitle Lender to all remedies provided by
                           this Agreement, in the Loan documents described in
                           paragraph 7 below, and under applicable law. Borrower
                           may prepay any portion of the principal at any time
                           without penalty.

2. Without amending or altering any other provision of the Note, Section 2(a) of
the Note is hereby amended to read in its entirety as follows:

                2.         (a) Borrower shall pay the entire outstanding balance
                           of this Secured Promissory Note (this "Note"),
                           including principal, accrued and unpaid interest and
                           all other fees and charges accrued and unpaid
                           hereunder, no later than 5:00 p.m., Utah time, on May
                           6, 2005 (as such payment date may be adjusted
                           hereunder pursuant to the following subsections, the
                           "Maturity Date").

3. In consideration for the amendment to Section 6 of the Loan Agreement and
Section 2(a) of the Note, Borrower has paid Lender the sum of $60,000 ($50,000
upon the execution of this Agreement and $10,000 upon May 6, 2005). As a result
of this payment, neither the fifteen percent (15%) charge nor the accrual of
interest, both as referenced in Section 5 of the Note, shall become payable
until and unless payment in full of the $1,200,000 principal amount of the Note
is not paid to Lender on or before the May 6, 2005 Maturity Date.

4. The Loan Agreement and the Note shall remain in full force and effect and
shall remain unaltered, except to the extent specifically amended herein.

<PAGE>

5. This Amendment may be signed in several counterparts, through the use of
multiple signature pages appended to each original, and all such counterparts
shall constitute one and the same instrument. Any counterpart to which is
attached the signatures of all parties shall constitute an original of this
Amendment.

6. This Amendment is contingent upon the execution and delivery of a
Reaffirmation and Release Agreement (as provided by Lender) by all Guarantors of
the Note for Borrower.

         IN WITNESS WHEREOF, the parties have set executed this Amendment, to be
effective as of the date first above written.

BORROWER                                           LENDER
HomeNet Corporation, Inc.                          Horn Irrevocable Trust
Address:                                           Address:
5252 North Englewood Drive, Suite 310              2520 North University Ave #50
Provo, UT   84603                                  Provo, Utah 84604
Phone: (801) 746-3311                              Phone:
Fax: (801) 746-3312                                Fax:

By  /s/ Frank Gillen                               By /s/ Harrison Horn
------------------------------------               -----------------------------
Its: President                                     Its: Trustee

BORROWER                                           LENDER
HomeNet Communications, Inc.                       Vescovo Finance, LLC
Address:                                           Address:
5252 North Englewood Drive, Suite 310              525 W. 880 S.
Provo, UT   84603                                  Orem, UT 84058
Phone: (801)746-3311                               Phone: (801) 224-6065
Fax: (801) 746-3312                                Fax: (801) 224-4516

By  /s/ Kelly Ryan                                 By /s/ Steve A. Bishop
------------------------------------               -----------------------------
Its: CEO                                           Its: Manager

BORROWER
Home Marketing Group, a Utah corporation
Address:
5252 North Englewood Drive, Suite 300
Provo, Utah 84603
Phone: (801) 746-3311
Fax: (801) 746-3312

By /s/ Dustin Macgillivray
------------------------------------
Its: PresidentExhibit 10.1

                               REORGANIZATION AND
                            STOCK PURCHASE AGREEMENT

                                 by and between

                               Fransaction, Inc.,
                              a Florida corporation

                                       and

                        Ultimate Franchise Systems, Inc.,
                              a Nevada corporation

                                 on the one hand

                                       and

                           The Halls of Hip Hop, Inc.,
                             a Delaware corporation,

                                       and

                                its shareholders

                                on the other hand

<PAGE>

                   REORGANIZATION AND STOCK PURCHASE AGREEMENT

         This Reorganization and Stock Purchase Agreement (the "Agreement") is
dated as of April 14, 2005 by and between Fransaction, Inc., a Florida
corporation ("Fransaction"), and Ultimate Franchise Systems, Inc., a Nevada
corporation ("UFSY"), on the one hand, and The Halls of Hip Hop, Inc., a
Delaware corporation ("Hip Hop" or the "Target Company") and its shareholders
(the "Shareholders"), on the other hand. Each of Fransaction, UFSY, Hip Hop, and
the Shareholders shall be referred to as a "Party" and collectively as the
"Parties."

                               W I T N E S S E T H

         WHEREAS, the Shareholders own 100% of the issued and outstanding common
stock of Hip Hop as set forth in Exhibit A attached hereto (the "Target
Shares");

         WHEREAS, the Shareholders desire to sell, and Fransaction desires to
purchase, all of the Target Shares in accordance with the terms set forth
herein;

         WHEREAS, the Parties desire and intend that the transactions
contemplated by this Agreement will be a tax free reorganization under Section
368(a)(1)(B) of the Internal Revenue Code of 1986, as amended.

         NOW THEREFORE, in consideration of the premises and respective mutual
agreements, covenants, representations and warranties herein contained, it is
agreed between the Parties hereto as follows:

                                    ARTICLE 1
                     SALE AND PURCHASE OF THE TARGET SHARES

         1.1 Sale of the Target Shares. At the Closing, subject to the terms and
conditions herein set forth, and on the basis of the representations, warranties
and agreements herein contained, the Shareholders shall sell to Fransaction, and
Fransaction shall purchase from the Shareholders, all of the Target Shares.

         1.2 Purchase Price. As consideration for the purchase of the Target
Shares, Fransaction shall pay the following (the "Purchase Price"):

                  1.2.1 Fransaction shall issue to the Shareholders, as set
         forth in Exhibit A attached hereto and made a part hereof, a total of
         One Million Five Hundred Thousand (1,500,000) shares of Fransaction
         common stock (the "Fransaction Common Shares"); and

                  1.2.2 Fransaction shall issue to the Shareholders, as set
         forth in Exhibit A attached hereto and made a part hereof, a total of
         Three Hundred Thousand (300,000) shares of Fransaction Series B
         Convertible Preferred Stock (the "Fransaction Series B Shares"), the

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<PAGE>

         rights, privileges, and preferences of which are set forth in that
         Certificate of Designation attached hereto as Exhibit B (the "Series B
         Certificate of Designation").

         1.3 Additional Transactions. As consideration for the purchase and sale
of the Target Shares, the following transactions shall take place:

                  1.3.1 UFSY shall transfer Seven Million Five Hundred Thousand
         (7,500,000) shares of common stock of Fransaction (the "Control
         Shares") to the Shareholders as set forth in Exhibit A;

                  1.3.2 Fransaction will issue to UFSY, in exchange for the
         transfer of the Control Shares, One Hundred Fifty Thousand (150,000)
         shares of Fransaction Series A Convertible Preferred Stock (the
         "Fransaction Series A Shares"), the rights, privileges, and preferences
         of which are set forth in that certain Certificate of Designation
         attached hereto as Exhibit C (the "Series A Certificate of
         Designation");

                  1.3.3 Six Hundred Thirty Five Thousand (635,000) shares of
         Fransaction common stock, currently issued to "1 Potato 2", "Wrapster"
         and "Fransaction" will be cancelled without consideration;

                  1.3.4 Public Corporate Consultants, Inc., a Florida
         corporation ("PCC") and Roy Meadows, an individual ("Meadows"), the
         holders of warrants to purchase a total of Three Million (3,000,000)
         shares of Fransaction common stock (the "Consultant Warrants"), will
         assign one-half (1/2) of the Consultant Warrants to the Shareholders as
         set forth in Exhibit A;

                  1.3.5 One Million Two Hundred Eighty Nine Thousand Three
         Hundred Sixty Three and Seventy-Five-One-Hundredths (1,289,363.75)
         shares of Fransaction common stock currently held in escrow by The
         Lebrecht Group, APLC (the "Escrow Shares") will be transferred to the
         parties as set forth in Schedule 1.3.5;

                  1.3.6 PCC will terminate its options to acquire One Million
         (1,000,000) of the Escrow Shares, effective as of the Closing Date;

                  1.3.7 As of the Closing Date, UFSY shall have acquired all of
         the assets and assumed all of the liabilities of Fransaction in
         accordance with Section 1.4 hereof.

         1.4 Purchase and Sale of Assets; Assumption of Liabilities. As
additional consideration for the transactions contemplated by this Agreement,
the following transactions shall take place:

                  1.4.1 As of the Closing Date, Fransaction shall sell, convey,
         assign, transfer and deliver to UFSY, and UFSY shall purchase and
         acquire from Fransaction, all of Fransaction's right, title, and
         interest in and to all of Fransaction's property and assets, real,
         personal or mixed, tangible and intangible, of every kind and
         description, wherever located (the "Fransaction Assets").

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<PAGE>

                  1.4.2 As of the Closing Date, UFSY shall assume and agree to
         discharge all of the obligations of Fransaction (the "Assumed
         Liabilities"). For purposes of this Agreement, the term "Liabilities"
         means any existing liability, obligation, debt, account payable, lease
         obligation, contract, agreement, duty or commitment of Fransaction of
         any kind, character or description, whether known or unknown, absolute
         or contingent, accrued or unaccrued, disputed or undisputed, liquidated
         or unliquidated, secured or unsecured, joint or several, due or to
         become due, vested or unvested, executory, determined, determinable or
         otherwise, and whether or not the same is required to be accrued on the
         financial statements of Fransaction.

                  1.4.3 FCTN shall not assume and shall not be obligated to pay
         any liability or obligation previously owed by FCTN or any lien or
         encumbrance on the assets previously owned by FCTN. UFSY agrees to
         indemnify, defend and hold FCTN harmless from and against any loss or
         liability (including reasonable attorney's fees) arising out of; or
         resulting from, operation of FCTN's business prior to the date of
         closing, including but not limited to all obligations and liabilities
         to be assumed by UFSY; and from and against any and all loss, liability
         or deficiency (including reasonable attorney's fees) arising out of or
         resulting from any misrepresentation, breach of warranty or covenant of
         UFSY under this Agreement, or under any certificate, agreement,
         appendix, schedule or instrument furnished H3 or its Shareholders
         pursuant to this Agreement or in connection with any of the
         transactions contemplated hereby. The above notwithstanding, UFSY shall
         have no responsibility for breach of a representation or warranty, or
         for failure to perform any covenant under this Agreement unless H3 or
         its Shareholders give UFSY written notice of any such claim prior to
         the expiration of six months following the date such claim arises, or
         six months following the date of discovery or the date such claim
         should have been discovered with reasonable diligence.

                  1.4.4 H3 or its Shareholders shall notify UFSY in writing
         after the occurrence of any event or the discovery of any fact which,
         in its opinion, entitles or may entitle it to indemnification under
         this paragraph, provided that the failure to give such notice shall not
         affect the liability of UFSY under this paragraph except to the extent
         that it can prove that a failure to give such notice adversely affects
         to a material degree its ability to defend itself against a claim or to
         cure a default giving rise to a claim. With respect to a threatened or
         asserted claim by third parties, UFSY, subject to the provisions of
         this paragraph, shall, at its expense, promptly defend such claim in a
         manner which would be required by the exercise of reasonable prudence
         by counsel of its own choosing acting in the exercise of its reasonable
         discretion. H3 or its Shareholders shall cooperate with UFSY in such
         defense, but H3 or its Shareholders shall not be required to incur any
         expense.

                  1.4.5 If UFSY, within a reasonable time after notice of claim,
         fails to defend H3 or its Shareholders in a manner which would be
         required by the exercise of reasonable prudence, in the judgment of H3
         or its Shareholders, acting in the exercise of its reasonable
         discretion, H3 or its Shareholders shall be entitled to undertake the
         defense, compromise or settlement at the expense of and for the account
         and risk of UFSY.

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<PAGE>

                  1.4.6 H3 and its Shareholders agree to indemnify, defend and
         hold UFSY harmless from and against any loss or liability arising out
         of, or resulting from, the operation of FCTN or H3 from and after the
         closing date; and from and against any and all loss, liability or
         deficiency (including reasonable attorney's fees) arising out of, or
         resulting from, any misrepresentation, breach of warranty or covenant
         of H3 or its Shareholders under this Agreement or under any
         certificate, agreement, appendix, schedule or instrument furnished to
         UFSY pursuant to this Agreement or in connection with any of the
         transactions contemplated hereby, provided that the following
         limitations shall be applicable:

                           (A) UFSY will notify H3 and its Shareholders in
                  writing after the occurrence of any event, or the discovery of
                  any fact which, in its opinion, entitles it or may entitle it
                  to indemnification under this paragraph, provided that the
                  failure to give such notice shall not affect the liability of
                  H3 or its Shareholders under this paragraph except to the
                  extent it can prove that the failure to give such notice
                  adversely affected to a material degree its ability to defend
                  against a claim or to cure a default giving rise to a claim.
                  With respect to asserted or threatened claims by third
                  parties, H3 or its Shareholders, at its expense, shall
                  promptly defend such claim in a manner which would be required
                  by the exercise of reasonable prudence by counsel of its own
                  choosing acting in the exercise of its reasonable discretion.
                  Without the written consent of UFSY (which shall not be
                  unreasonably withheld), neither H3 nor its Shareholders will
                  settle or compromise any claim or consent to the entry of any
                  judgment which does not include as an unconditional term
                  thereof, the giving by the claimant or plaintiff to UFSY of a
                  release of all liability in respect to such claim.

                           (B) If H3 or its Shareholders, within a reasonable
                  time after notice of claim, fails to defend UFSY in a manner
                  required by reasonable prudence, UFSY shall be entitled to
                  undertake the defense, compromise or settlement of such claim
                  at the expense of and for the account and risk of H3 or its
                  Shareholders.

                  1.4.7 If UFSY, within a reasonable time after notice of claim,
         fails to defend H3 or its Shareholders UFSY agrees to indemnify, defend
         and hold H3 and its shareholders harmless from and Neither H3 nor its
         Shareholders shall have liability for breach of a representation or a
         warranty or failure to perform any covenant under this Agreement unless
         UFSY gives H3 and its Shareholders written notice of a claim prior to
         the expiration of six months from the date of this Agreement, or unless
         the claim relates to a tax liability, or unless the claim was not known
         or discoverable by UFSY with reasonable diligence within such six month
         period, in which event notice must be given within six months following
         the date of discovery, or the date such claim should have been
         discovered with reasonable diligence.

                  1.4.8 If, after the closing, any claim is asserted against
         FCTN, H3 or its Shareholders as a result of an unsatisfied obligation
         assumed by UFSY pursuant to this Agreement, then H3 will notify UFSY of
         such claim and, within ten days following such notification, UFSY shall
         commence proceedings to contest the claim or to defend H3 against the

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<PAGE>

         claim. If UFSY fails to contest or defend the claim, or if contested, a
         final and non-appealable order in favor of the claimant is entered,
         then H3 may pay the claim and set off the amount paid against all sums
         due on the notes delivered to UFSY at the closing.

                  1.4.9 Any dispute regarding indemnification shall be resolved
         by arbitration conducted pursuant to the Rules of the American
         Arbitration Association. The arbitrator shall be selected by agreement
         of the parties, but if they cannot agreed within twenty days of any
         objection to a claim for indemnification, or if not objection is made
         thereto prior to twenty following the demand, the selection shall be
         made pursuant to the Rules of the American Arbitration Association. Any
         award rendered by an arbitrator shall be conclusive and binding on the
         parties hereto. The parties shall each pay their own expenses of
         arbitration and the expense of the arbitrator shall be shared one-half
         by H3 and one-half by UFSY, provided that the arbitrator shall be
         entitled to award the prevailing party reasonable expenses (including
         reasonable legal fees and costs) from the other party.

                                    ARTICLE 2
                         REPRESENTATIONS AND WARRANTIES
                   OF THE TARGET COMPANY AND THE SHAREHOLDERS

         2.1 Representations and Warranties of the Target Company and the
Shareholders. To induce Fransaction and UFSY to enter into this Agreement and to
consummate the transactions contemplated hereby, the Target Company and the
Shareholders, and each of them, represent and warrant as of the date hereof and
as of the Closing, as follows:

                  2.1.1 Authority of the Target Company and the Shareholders;
         Transfer of Target Shares. The Target Company and the Shareholders have
         the full right, power and authority to enter into this Agreement and to
         carry out and consummate the transactions contemplated herein. This
         Agreement, and all of the Exhibits attached hereto, constitutes the
         legal, valid and binding obligation of the Target Company and the
         Shareholders. The Shareholders shall transfer title in and to the
         Target Shares to Fransaction free and clear of all liens, security
         interests, pledges, encumbrances, charges, restrictions, demands, and
         claims of any kind or nature whatsoever, whether direct or indirect or
         contingent.

                  2.1.2 Corporate Existence of Target Company. The Target
         Company is a corporation duly organized, validly existing, and in good
         standing under the laws of the State of Delaware. The Target Company
         has all requisite corporate power, franchises, licenses, permits and
         authority to own its properties and assets and to carry on its business
         as it has been and is being conducted. The Target Company is in good
         standing in each state, nation or other jurisdiction wherein the
         character of the business transacted by it makes such qualification
         necessary.

                  2.1.3 Capitalization of Target Company. The authorized equity
         securities of the Target Company consists of 50,000,000 shares of
         common stock, par value $0.001, of which 50,000,000 shares are issued

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<PAGE>

         and outstanding. No other shares of capital stock of the Target Company
         are issued and outstanding. All of the issued and outstanding shares of
         the Target Company have been duly and validly issued in accordance and
         compliance with all applicable laws, rules and regulations and are
         fully paid and nonassessable. There are no options, warrants, rights,
         calls, commitments, plans, contracts or other agreements of any
         character granted or issued by the Target Company which provide for the
         purchase, issuance or transfer of any shares of the capital stock of
         the Target Company nor are there any outstanding securities granted or
         issued by the Target Company that are convertible into any shares of
         the equity securities of the Target Company, and none is authorized.
         The Target Company is not obligated or committed to purchase, redeem or
         otherwise acquire any of its equity. All presently exercisable voting
         rights in the Target Company are vested exclusively in its outstanding
         shares of common stock, each share of which is entitled to one vote on
         every matter to come before it's shareholders, and other than as may be
         contemplated by this Agreement, there are no voting trusts or other
         voting arrangements with respect to any of the Target Company's equity
         securities.

                  2.1.4 Subsidiaries. "Subsidiary" or "Subsidiaries" means all
         corporations, trusts, partnerships, associations, joint ventures or
         other Persons, as defined below, of which a corporation or any other
         Subsidiary of such corporation owns not less than twenty percent (20%)
         of the voting securities or other equity or of which such corporation
         or any other Subsidiary of such corporation possesses, directly or
         indirectly, the power to direct or cause the direction of the
         management and policies, whether through ownership of voting shares,
         management contracts or otherwise. "Person" means any individual,
         corporation, trust, association, partnership, proprietorship, joint
         venture or other entity. The Target Company does not have any
         Subsidiaries.

                  2.1.5 Execution of Agreement. The execution and delivery of
         this Agreement does not, and the consummation of the transactions
         contemplated hereby will not: (a) violate, conflict with, modify or
         cause any default under or acceleration of (or give any Party any right
         to declare any default or acceleration upon notice or passage of time
         or both), in whole or in part, any charter, article of incorporation,
         bylaw, mortgage, lien, deed of trust, indenture, lease, agreement,
         instrument, order, injunction, decree, judgment, law or any other
         restriction of any kind to which the Target Company, its Subsidiaries,
         or the Shareholders are a party or by which any of them or any of their
         properties are bound; (b) result in the creation of any security
         interest, lien, encumbrance, adverse claim, proscription or restriction
         on any property or asset (whether real, personal, mixed, tangible or
         intangible), right, contract, agreement or business of the Target
         Company, its Subsidiaries, or the Shareholders; (c) violate any law,
         rule or regulation of any federal or state regulatory agency; or (d)
         permit any federal or state regulatory agency to impose any
         restrictions or limitations of any nature on the Target Company, its
         Subsidiaries, or the Shareholders or any of their respective actions.

                  2.1.6 Taxes.

                           2.1.6.1 All taxes, assessments, fees, penalties,
                  interest and other governmental charges with respect to the

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<PAGE>

                  Target Company and its Subsidiaries which have become due and
                  payable on the date hereof have been paid in full or
                  adequately reserved against by the Target Company, (including
                  without limitation, income, property, sales, use, franchise,
                  capital stock, excise, added value, employees' income
                  withholding, social security and unemployment taxes), and all
                  interest and penalties thereon with respect to the periods
                  then ended and for all periods thereto;

                           2.1.6.2 There are no agreements, waivers or other
                  arrangements providing for an extension of time with respect
                  to the assessment of any tax or deficiency against the Target
                  Company or its Subsidiaries, nor are there any actions, suits,
                  proceedings, investigations or claims now pending against the
                  Target Company or its Subsidiaries, nor are there any actions,
                  suits, proceedings, investigations or claims now pending
                  against the Target Company or its Subsidiaries in respect of
                  any tax or assessment, or any matters under discussion with
                  any federal, state, local or foreign authority relating to any
                  taxes or assessments, or any claims for additional taxes or
                  assessments asserted by any such authority, and there is no
                  basis for the assertion of any additional taxes or assessments
                  against the Target Company or its Subsidiaries; and

                           2.1.6.3 The consummation of the transactions
                  contemplated by this Agreement will not result in the
                  imposition of any additional taxes on or assessments against
                  the Target Company or its Subsidiaries.

                  2.1.7 Disputes and Litigation. There is no suit, action,
         litigation, proceeding, investigation, claim, complaint, or accusation
         pending, threatened against or affecting the Target Company, its
         Subsidiaries, or any of their properties, assets or business or to
         which they are a party, in any court or before any arbitrator of any
         kind or before or by any governmental agency (including, without
         limitation, any federal, state, local, foreign or other governmental
         department, commission, board, bureau, agency or instrumentality), and
         there is no basis for such suit, action, litigation, proceeding,
         investigation, claim, complaint, or accusation; (b) there is no pending
         or threatened change in any environmental, zoning or building laws,
         regulations or ordinances which affect or could affect the Target
         Company, its Subsidiaries, or any of their properties, assets or
         businesses; and (c) there is no outstanding order, writ, injunction,
         decree, judgment or award by any court, arbitrator or governmental body
         against or affecting the Target Company, its Subsidiaries, or any of
         their properties, assets or business. There is no litigation,
         proceeding, investigation, claim, complaint or accusation, formal or
         informal, or arbitration pending, or any of the aforesaid threatened,
         or any contingent liability which would give rise to any right of
         indemnification or similar right on the part of any director or officer
         of the Target Company or its Subsidiaries, or any such person's heirs,
         executors or administrators as against the Target Company or its
         Subsidiaries.

                  2.1.8 Compliance with laws. The Target Company and its
         Subsidiaries have at all times been, and presently are, in full
         compliance with, and have not received notice of any claimed violation
         of, any applicable federal, state, local, foreign and other laws, rules

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<PAGE>

         and regulations. The Target Company and its Subsidiaries have filed all
         returns, reports and other documents and furnished all information
         required or requested by any federal, state, local or foreign
         governmental agency and all such returns, reports, documents and
         information are true and complete in all respects. All permits,
         licenses, orders, franchises and approvals of all federal, state, local
         or foreign governmental or regulatory bodies required of the Target
         Company and its Subsidiaries for the conduct of their business have
         been obtained, no violations are or have been recorded in respect of
         any such permits, licenses, orders, franchises and approvals, and there
         is no litigation, proceeding, investigation, arbitration, claim,
         complaint or accusation, formal or informal, pending or threatened,
         which may revoke, limit, or question the validity, sufficiency or
         continuance of any such permit, license, order, franchise or approval.
         Such permits, licenses, orders, franchises and approvals are valid and
         sufficient for all activities presently carried on by the Target
         Company and its Subsidiaries.

                  2.1.9 Guaranties. The Target Company and its Subsidiaries have
         not guaranteed any dividend, obligation or indebtedness of any Person;
         nor has any Person guaranteed any dividend, obligation or indebtedness
         of the Target Company or its Subsidiaries.

                  2.1.10 Books and Records. The Target Company and its
         Subsidiaries keep their books, records and accounts (including, without
         limitation, those kept for financial reporting purposes and for tax
         purposes) in accordance with good business practice and in sufficient
         detail to reflect the transactions and dispositions of their assets,
         liabilities and equities. The minute books of the Target Company and
         its Subsidiaries contain records of their shareholders' and directors'
         meetings and of action taken by such shareholders and directors. The
         meetings of directors and shareholders referred to in such minute books
         were duly called and held, and the resolutions appearing in such minute
         books were duly adopted. The signatures appearing on all documents
         contained in such minute books are the true signatures of the persons
         purporting to have signed the same. Attached hereto as Exhibit D is (a)
         an income statement and a balance sheet as of and for the year ended
         December 31, 2004, (b) an income statement for the quarter ended
         December 31, 2004, and (c) an income statement and a balance sheet as
         of the Closing Date and for the period from January 1, 2005 through the
         Closing Date. Attached hereto as Exhibit E is a list of all contracts
         to which the Target Company and its Subsidiaries are a party or
         obligated as of the Closing Date, and the Target Company hereby
         represents and warrants that there are no other material contracts or
         agreements in existence as of the Closing Date.

                  2.1.11 Securities to be Restricted Securities. The
         Shareholders acknowledge that all of the Fransaction Common Shares,
         Fransaction Series B Shares, and the Control Shares will be "restricted
         securities" (as such term is defined in Rule 144 promulgated under the
         Securities Act of 1933, as amended ("Rule 144")), and will include the
         restrictive legend set forth in Section 4.2.1(a) hereof, and, except as
         otherwise set forth in this Agreement, that the shares cannot be sold
         for a period of at least one year from the date of issuance unless
         registered with the United States Securities and Exchange Commission
         ("SEC") and qualified by appropriate state securities regulators, or
         unless the Shareholders obtain written consent from Fransaction and
         otherwise comply with an exemption from such registration and
         qualification (including, without limitation, compliance with Rule
         144).

                                       8
<PAGE>

                  2.1.12 Acknowledgement of Post-Closing Capital Structure. The
         Target Company and each of the Shareholders acknowledge that the
         capital structure of Fransaction as of the Closing shall be as set
         forth in Exhibit F.

                                    ARTICLE 3
             REPRESENTATIONS AND WARRANTIES OF FRANSACTION AND UFSY

         3.1 Representations and Warranties of Fransaction and UFSY. To induce
the Target Company and the Shareholders to enter into this Agreement and to
consummate the transactions contemplated hereby, Fransaction and UFSY represent
and warrant, as of the Closing, as follows:

                  3.1.1 Authority of Fransaction and UFSY. Fransaction and UFSY
         have the full right, power and authority to enter into this Agreement
         and to carry out and consummate the transactions contemplated herein.
         This Agreement, and all of the Exhibits attached hereto constitutes the
         legal, valid and binding obligations of Fransaction and UFSY.

                  3.1.2 Corporate Existence and Authority of Fransaction.
         Fransaction is a corporation duly organized, validly existing and in
         good standing under the laws of the State of Florida. It has all
         requisite corporate power, franchises, licenses, permits and authority
         to own its properties and assets and to carry on its business as it has
         been and is being conducted. It is in good standing in each state,
         nation or other jurisdiction wherein the character of the business
         transacted by it makes such qualification necessary.

                  3.1.3 Capitalization of Fransaction. The authorized equity
         securities of Fransaction consists of 50,000,000 shares of common
         stock, no par value, of which 13,717,328 shares are outstanding as of
         the date hereof and of which approximately 68,586,640 will be issued
         and outstanding as of the Closing (after giving effect to the 5-for-1
         forward stock split contemplated by Section 5.1.1(g)). As of the
         Closing, there will be 250,000,000 shares of common stock, par value
         $0.001, and 10,000,000 shares of preferred stock, par value $0.001,
         authorized. As of the Closing there will be outstanding options and
         warrants to acquire a total of 15,000,000 shares (after giving effect
         to the 5-for-1 forward stock split contemplated by Section 5.1.1(g)) of
         Fransaction common stock. No other shares of capital stock of
         Fransaction are issued and outstanding. All of the issued and
         outstanding shares have been duly and validly issued in accordance and
         compliance with all applicable laws, rules and regulations and are
         fully paid and nonassessable. All presently exercisable voting rights
         in Fransaction are vested exclusively in its outstanding shares of
         common stock, each share of which is entitled to one vote on every
         matter to come before its shareholders.

                  3.1.4 Subsidiaries. Fransaction has no Subsidiaries.

                  3.1.5 Execution of Agreement. The execution and delivery of
         this Agreement does not, and the consummation of the transactions
         contemplated hereby will not: (a) violate, conflict with, modify or
         cause any default under or acceleration of (or give any Party any right

                                       9
<PAGE>

         to declare any default or acceleration upon notice or passage of time
         or both), in whole or in part, any charter, article of incorporation,
         bylaw, mortgage, lien, deed of trust, indenture, lease, agreement,
         instrument, order, injunction, decree, judgment, law or any other
         restriction of any kind to which Fransaction or its Subsidiaries are a
         party or by which they or any of their properties are bound; (b) result
         in the creation of any security interest, lien, encumbrance, adverse
         claim, proscription or restriction on any property or asset (whether
         real, personal, mixed, tangible or intangible), right, contract,
         agreement or business of Fransaction or its Subsidiaries; (c) violate
         any law, rule or regulation of any federal or state regulatory agency;
         or (d) permit any federal or state regulatory agency to impose any
         restrictions or limitations of any nature on Fransaction or its
         Subsidiaries or any of their actions.

                  3.1.6 Securities to be Restricted Securities. UFSY
         acknowledges that all of the Fransaction Series A Shares will be
         "restricted securities" as such term is defined in Rule 144 and will
         include the restrictive legend set forth in Section 4.2.1(a) hereof,
         and, except as otherwise set forth in this Agreement, that the shares
         cannot be sold for a period of at least one year from the date of
         issuance unless registered with the SEC and qualified by appropriate
         state securities regulators, or unless UFSY obtains written consent
         from Fransaction and otherwise complies with an exemption from such
         registration and qualification (including, without limitation,
         compliance with Rule 144).

                                    ARTICLE 4
                        CLOSING AND DELIVERY OF DOCUMENTS

         4.1 Closing. The Closing (the "Closing") shall take place at the
offices of The Lebrecht Group, APLC, 22342 Avenida Empresa, Suite 220, Rancho
Santa Margarita, CA 92688, no later than the close of business (Pacific Standard
Time) on May 16, 2005, 2005, or at such other place, date and time as the
Parties may agree in writing (the "Closing Date").

         4.2 Deliveries by Fransaction. At the Closing, or as otherwise set
forth below, Fransaction shall deliver the following:

                  4.2.1 Fransaction shall deliver to the Shareholders:

                           (a) the Fransaction Common Shares to which
                  Shareholders are entitled, fully paid and non-assessable and
                  subject to no liens, security interests, pledges,
                  encumbrances, charges, restrictions, demands or claims in any
                  other party whatsoever, except as set forth in the legend on
                  the certificate(s), which legend shall provide substantially
                  as follows:

                           THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE
                           NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933,
                           AS AMENDED (THE "ACT"), OR THE SECURITIES LAWS OF ANY
                           STATE, AND MAY NOT BE OFFERED, SOLD, TRANSFERRED,
                           PLEDGED, HYPOTHECATED OR OTHERWISE DISPOSED OF FOR A

                                       10
<PAGE>

                           PERIOD OF ONE YEAR FROM THE ISSUANCE THEREOF EXCEPT
                           (i) PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT
                           UNDER THE ACT AND ANY APPLICABLE STATE LAWS OR (ii)
                           UPON THE EXPRESS WRITTEN AGREEMENT OF THE COMPANY AND
                           COMPLIANCE, TO THE EXTENT APPLICABLE, WITH RULE 144
                           UNDER THE ACT (OR ANY SIMILAR RULE UNDER THE ACT
                           RELATING TO THE DISPOSITION OF SECURITIES).

                           (b) the Fransaction Series B Shares to which
                  Shareholders are entitled, fully paid and non-assessable and
                  subject to no liens, security interests, pledges,
                  encumbrances, charges, restrictions, demands or claims in any
                  other party whatsoever, except as set forth in the legend on
                  the certificates as described in 4.2.1(a) above.

                  4.2.2 Fransaction shall deliver to the Target Company:

                           (a) written confirmation of the approval of the
                  herein described transactions by Fransaction's Board of
                  Directors and shareholders;

                           (b) an officers certificate, executed by the
                  President and Secretary of Fransaction, in the form attached
                  hereto as Exhibit G;

                           (c) written confirmation of the filing of the
                  Amendment contemplated by Section 5.1.1(g);

                           (d) written confirmation of the cancellation of
                  635,000 shares of Fransaction common stock as contemplated by
                  Section 1.3.3;

                           (e) written confirmation of the assignment of the
                  Consultant Warrants as contemplated by Section 1.3.4;

                           (f) written confirmation of the transfer of the
                  Escrow Shares as contemplated by Section 1.3.5;

                           (g) written confirmation of the termination of
                  options to acquire 1,000,000 of the Escrow Shares as
                  contemplated by Section 1.3.6; and

                           (h) a written assumption of liabilities in the form
                  attached hereto as Exhibit H, as contemplated by Section
                  1.4.2.

                  4.2.3 Fransaction shall deliver to UFSY:

                           (a) the Fransaction Series A Shares to which UFSY is
                  entitled, fully paid and non-assessable and subject to no
                  liens, security interests, pledges, encumbrances, charges,

                                       11
<PAGE>

                  restrictions, demands or claims in any other party whatsoever,
                  except as set forth in the legend on the certificates as
                  described in 4.2.1(a) above; and

                           (b) a Bill of Sale in the form attached hereto as
                  Exhibit I for the transfer of the Assets, as contemplated by
                  Section 1.4.2.

         4.3 Delivery by the Target Company: At the Closing, the Target Company
shall deliver the following:

                  4.3.1 The Target Company shall deliver to Fransaction:

                           (a) written confirmation of the approval of the
                  herein described transactions by the Target Company's Board of
                  Directors and shareholders;

                           (b) an officers certificate, executed by the
                  President and Secretary of the Target Company, in the form
                  attached hereto as Exhibit J;

                           (c) the financial statements and list of contracts of
                  the Target Company as set forth in Section 2.1.10 and in
                  Exhibits D and E, respectively.

         4.4 Delivery by The Shareholders: At the Closing, the Shareholders
shall deliver the following:

                  4.4.1 The Shareholders shall deliver to Fransaction:

                           (a) the Target Shares subject to no liens, security
                  interests, pledges, encumbrances, charges, restrictions,
                  demands or claims in any other party whatsoever, except as set
                  forth in the legend on the certificates as described in
                  4.2.1(a) above, executed or accompanied by a stock power for
                  valid transfer of the Target Shares to Fransaction.

         4.5 Delivery by UFSY: At the Closing, UFSY shall deliver the following:

                  4.5.1 UFSY shall deliver to the Shareholders:

                           (a) the Control Shares subject to no liens, security
                  interests, pledges, encumbrances, charges, restrictions,
                  demands or claims in any other party whatsoever, executed or
                  accompanied by a stock power for valid transfer of the Control
                  Shares to the Shareholders.

                           (b) a written assumption of liabilities in the form
                  attached hereto as Exhibit H, as contemplated by Section
                  1.4.2.

                                       12
<PAGE>

                                    ARTICLE 5
                  CONDITIONS, TERMINATION, AMENDMENT AND WAIVER

         5.1 Conditions Precedent. This Agreement, and the transactions
contemplated hereby, shall be subject to the following conditions precedent:

                  5.1.1 The obligations of Fransaction and UFSY to pay the
         Purchase Price and to satisfy their other obligations hereunder shall
         be subject to the fulfillment (or waiver by Fransaction), at or prior
         to the Closing, of the following conditions, which the Target Company
         agrees to use its best efforts to cause to be fulfilled:

                           (a) Representations, Performance. If the Closing Date
                  is not the date hereof, the representations and warranties
                  contained in Section 2.1 hereof shall be true at and as of the
                  date hereof and shall be repeated and shall be true at and as
                  of the Closing Date with the same effect as though made at and
                  as of the Closing Date, except as affected by the transactions
                  contemplated hereby; the Target Company and the Shareholders
                  shall have duly performed and complied with all agreements and
                  conditions required by this Agreement to be performed or
                  complied with by it prior to or on the Closing Date.

                           (b) Consents. Any required consent to the
                  transactions contemplated by this Agreement shall have been
                  obtained or waived.

                           (c) Litigation. No suit, action, arbitration or other
                  proceeding or investigation shall be threatened or pending
                  before any court or governmental agency in which it is sought
                  to restrain or prohibit or to obtain material damages or other
                  material relief in connection with this Agreement or the
                  consummation of the transactions contemplated hereby or which
                  is likely to affect materially the value of the Target
                  Company.

                           (d) Proceedings and Documentation. All corporate and
                  other proceedings of the Target Company in connection with the
                  transactions contemplated by this Agreement, and all documents
                  and instruments incident to such corporate proceedings, shall
                  be satisfactory in form and substance to Fransaction and
                  Fransaction's counsel, and Fransaction and Fransaction's
                  counsel shall have received all such receipts, documents and
                  instruments, or copies thereof, certified if requested, to
                  which Fransaction is entitled and as may be reasonably
                  requested.

                           (e) Property Loss. No portion of the Target Company's
                  assets shall have been destroyed or damaged or taken by
                  condemnation under circumstances where the loss thereof will
                  not be substantially reimbursed to Fransaction through the
                  proceeds of applicable insurance or condemnation award.

                                       13
<PAGE>

                           (f) Consents and Approvals. All material licenses,
                  permits, consents, approvals, authorizations, qualifications
                  and orders of governmental or regulatory bodies which are (1)
                  necessary to enable Fransaction to fully operate the business
                  of the Target Company and its Subsidiaries as contemplated
                  from and after the Closing shall have been obtained and be in
                  full force and effect, or (2) necessary for the consummation
                  of the transactions contemplated hereby, shall have been
                  obtained. Any notices to or consents of any party to any
                  agreement or commitment constituting part of the transactions
                  contemplated hereby, or otherwise required to consummate any
                  such transactions, shall have been delivered or obtained.

                           (g) Effectiveness of Amendment. An amendment to the
                  Articles of Incorporation of Fransaction shall have been filed
                  and effective as of the Closing Date with the State of Florida
                  which (i) changes the name of Fransaction to H3 Enterprises,
                  Inc., (ii) effectuates a 5-for-1 forward split of
                  Fransaction's outstanding common stock, (iii) increases the
                  authorized common stock of Fransaction from 50 million shares,
                  no par value, to 250 million shares, par value $0.001, and
                  (iv) creates a class of blank check preferred stock consisting
                  of 10 million shares, par value $0.001, a copy of which is
                  attached hereto as Exhibit K (the "Amendment").

                           (h) Dissenter's Rights. The transactions contemplated
                  by this Agreement may be cancelled by Fransaction at any time
                  if Fransaction shareholders representing more than 1% of the
                  outstanding shares of Fransaction common stock have properly
                  exercised their right to dissent. If shareholders representing
                  less than 1% dissent, UFSY will assume the liability
                  associated therewith as part of the assumption of liabilities
                  in this Agreement.

                           (i) Issuance of Common Stock to Third Parties.
                  Fransaction shall issue, simultaneous with the Closing, a
                  total of 2,517,768 shares of its common stock to the parties
                  and in the amounts as set forth on Schedule 5.1.1(i) hereof.

         5.1.2 The obligations of the Target Company and the Shareholders to
deliver the Target Shares and to satisfy their other obligations hereunder shall
be subject to the fulfillment (or waiver by the Target Company and the
Shareholders), at or prior to the Closing, of the following conditions, which
Fransaction and UFSY agree to use their best efforts to cause to be fulfilled:

                           (a) Representations, Performance. If the Closing Date
                  is not the date hereof, the representations and warranties
                  contained in Section 3.1 hereof shall be true at and as of the
                  date hereof and shall be repeated and shall be true at and as
                  of the Closing Date with the same effect as though made at and
                  as of the Closing Date, except as affected by the transactions
                  contemplated hereby; Fransaction and UFSY shall have duly
                  performed and complied with all agreements and conditions
                  required by this Agreement to be performed or complied with by
                  them prior to or on the Closing Date.

                                       14
<PAGE>

                           (b) Proceedings and Documentation. All corporate and
                  other proceedings of Fransaction and UFSY in connection with
                  the transactions contemplated by this Agreement, and all
                  documents and instruments incident to such corporate
                  proceedings, shall be satisfactory in form and substance to
                  the Target Company and the Target Company's counsel, and the
                  Target Company and the Target Company's counsel shall have
                  received all such receipts, documents and instruments, or
                  copies thereof, certified if requested, to which the Target
                  Company is entitled and as may be reasonably requested.

                           (c) Effectiveness of Amendment. The Amendment shall
                  have been filed and effective with the State of Florida.

                           (d) Resignation of Fransaction Officers and
                  Directors; Appointment of New Officers and Directors. The
                  existing officers and directors of Fransaction shall have
                  resigned, effective as of the Closing, and new officers and
                  directors of Fransaction shall have been appointed as set
                  forth in Exhibit L.

         5.2 Termination. Notwithstanding anything to the contrary contained in
this Agreement, this Agreement may be terminated and the transactions
contemplated hereby may be abandoned prior to the Closing Date only by the
mutual consent of all of the Parties. Following the Closing Date, in the event
the Closing does occur within ten (10) days of the Closing Date, this Agreement
may be terminated by either Party upon delivery of written notice to the other
Party.

         5.3 Waiver and Amendment. Any term, provision, covenant,
representation, warranty or condition of this Agreement may be waived, but only
by a written instrument signed by the Party entitled to the benefits thereof.
The failure or delay of any Party at any time or times to require performance of
any provision hereof or to exercise its rights with respect to any provision
hereof shall in no manner operate as a waiver of or affect such Party's right at
a later time to enforce the same. No waiver by any Party of any condition, or of
the breach of any term, provision, covenant, representation or warranty
contained in this Agreement, in any one or more instances, shall be deemed to be
or construed as a further or continuing waiver of any such condition or breach
or waiver of any other condition or of the breach of any other term, provision,
covenant, representation or warranty. No modification or amendment of this
Agreement shall be valid and binding unless it be in writing and signed by all
Parties hereto.

                                    ARTICLE 6
                           COVENANTS, INDEMNIFICATION

         6.1 To induce Fransaction and UFSY to enter into this Agreement and to
consummate the transactions contemplated hereby, and without limiting any
covenant, agreement, representation or warranty made, the Target Company and the
Shareholders covenant and agree as follows:

                  6.1.1 Notices and Approvals. The Target Company and the
         Shareholders agree: (a) to give all notices to third parties which may
         be necessary or deemed desirable by Fransaction or UFSY in connection

                                       15
<PAGE>

         with this Agreement and the consummation of the transactions
         contemplated hereby; (b) to use its best efforts to obtain all federal
         and state governmental regulatory agency approvals, consents, permit,
         authorizations, and orders necessary or deemed desirable by Fransaction
         or UFSY in connection with this Agreement and the consummation of the
         transaction contemplated hereby; and (c) to use its best efforts to
         obtain all consents and authorizations of any other third parties
         necessary or deemed desirable by Fransaction or UFSY in connection with
         this Agreement and the consummation of the transactions contemplated
         hereby.

                  6.1.2 Information for Fransaction's or UFSY's Statements and
         Applications. The Target Company and the Shareholders and their
         employees, accountants and attorneys shall cooperate fully with
         Fransaction and UFSY in the preparation of any statements or
         applications made by Fransaction or UFSY to any federal or state
         governmental regulatory agency in connection with this Agreement and
         the transactions contemplated hereby and to furnish Fransaction and
         UFSY with all information concerning the Target Company and the
         Shareholders necessary or deemed desirable by Fransaction or UFSY for
         inclusion in such statements and applications, including, without
         limitation, all requisite financial statements and schedules.

                  6.1.3 Access to Information. Fransaction and UFSY, together
         with their appropriate attorneys, agents and representatives, shall be
         permitted to make the full and complete investigation of the Target
         Company and the Shareholders and have full access to all of the books
         and records of the other during reasonable business hours.
         Notwithstanding the foregoing, such Parties shall treat all such
         information as confidential and shall not disclose such information
         without the prior consent of the other.

         6.2 To induce the Target Company and the Shareholders to enter into
this Agreement and to consummate the transactions contemplated hereby, and
without limiting any covenant, agreement, representation or warranty made,
Fransaction and UFSY covenant and agree as follows:

                  6.2.1 Access to Information. The Target Company and the
         Shareholders, together with their appropriate attorneys, agents and
         representatives, shall be permitted to make the full and complete
         investigation of Fransaction and UFSY and have full access to all of
         the books and records of the other during reasonable business hours.
         Notwithstanding the foregoing, such Parties shall treat all such
         information as confidential and shall not disclose such information
         without the prior consent of the other.

         6.3 Indemnification.

                  6.3.1 Indemnity of the Target Company and the Shareholders.
         Fransaction and UFSY agree to indemnify, defend and hold the Target
         Company and the Shareholders harmless from and against any and all
         Losses (as hereinafter defined) arising out of or resulting from the
         breach by Fransaction or UFSY of any representation, warranty, covenant
         or agreement of Fransaction or UFSY contained in this Agreement or the
         schedules and exhibits hereto. For purposes of Section 6.3, the term

                                       16
<PAGE>

         "Losses" shall mean all damages, costs and expenses (including
         reasonable attorneys' fees) of every kind, nature or description, it
         being the intent of the Parties that the amount of any such Loss shall
         be the amount necessary to restore the indemnified party to the
         position it would have been in (economically or otherwise), including
         any costs or expenses incident to such restoration, had the breach,
         event, occurrence or condition occasioning such Loss never occurred.
         Notwithstanding the foregoing provisions of this section, no claim for
         indemnification shall be made by the Target Company or the Shareholders
         under this section unless and until the aggregate amount of all Losses
         of the Target Company and the Shareholders in respect thereof shall
         exceed $5,000.

                  6.3.2 Indemnity of Fransaction and UFSY. The Target Company
         and the Shareholders, and each of them, hereby agrees to indemnify,
         defend and hold Fransaction and UFSY harmless from and against any and
         all Losses arising out of or resulting from the breach by the Target
         Company or the Shareholders of any representation, warranty, agreement
         or covenant contained in this Agreement or the exhibits and schedules
         hereto, including, without limitation, the failure to disclose any
         liabilities or material contracts or agreements pursuant to Section
         2.1.10. Notwithstanding the foregoing provisions of this section, no
         claim for indemnification shall be made by Fransaction or UFSY under
         this section unless and until the aggregate amount of all Losses of
         Fransaction and UFSY in respect thereof shall exceed $5,000.

                  6.3.3 Indemnification Procedure.

                           (a) An indemnified party shall notify the
                  indemnifying party of any claim of such indemnified party for
                  indemnification under this Agreement within thirty days of the
                  date on which such indemnified party or an executive officer
                  or representative of such indemnified party first becomes
                  aware of the existence of such claim. Such notice shall
                  specify the nature of such claim in reasonable detail and the
                  indemnifying party shall be given reasonable access to any
                  documents or properties within the control of the indemnified
                  party as may be useful in the investigation of the basis for
                  such claim. The failure to so notify the indemnifying party
                  within such thirty-day period shall not constitute a waiver of
                  such claim but an indemnified party shall not be entitled to
                  receive any indemnification with respect to any additional
                  loss that occurred as a result of the failure of such person
                  to give such notice.

                           In the event any indemnified party is entitled to
                  indemnification hereunder based upon a claim asserted by a
                  third party (including a claim arising from an assertion or
                  potential assertion of a claim for Taxes), the indemnifying
                  party shall be given prompt notice thereof, in reasonable
                  detail. The failure to so notify the indemnifying party shall
                  not constitute a waiver of such claim but an indemnified party
                  shall not be entitled to receive any indemnification with
                  respect to any Loss that occurred as a result of the failure
                  of such person to give such notice. The indemnifying party
                  shall have the right (without prejudice to the right of any
                  indemnified party to participate at its expense through
                  counsel of its own choosing) to defend or prosecute such claim

                                       17
<PAGE>

                  at its expense and through counsel of its own choosing if it
                  gives written notice of its intention to do so not later than
                  twenty days following notice thereof by the indemnifying party
                  or such shorter time period as required so that the interests
                  of the indemnified party would not be materially prejudiced as
                  a result of its failure to have received such notice;
                  provided, however, that if the defendants in any action shall
                  include both an indemnifying party and an indemnified party
                  and the indemnified party shall have reasonably concluded that
                  counsel selected by the indemnifying party has a conflict of
                  interest because of the availability of different or
                  additional defenses to the indemnified party, the indemnified
                  party shall have the right to select separate counsel to
                  participate in the defense of such action on its behalf, at
                  the expense of the indemnifying party. If the indemnifying
                  party does not so choose to defend or prosecute any such claim
                  asserted by a third party for which any indemnified party
                  would be entitled to indemnification hereunder, then the
                  indemnified party shall be entitled to recover from the
                  indemnifying party, on a monthly basis, all of its attorneys'
                  reasonable fees and other costs and expenses of litigation of
                  any nature whatsoever incurred in the defense of such claim.
                  Notwithstanding the assumption of the defense of any claim by
                  an indemnifying party pursuant to this paragraph, the
                  indemnified party shall have the right to approve the terms of
                  any settlement of a claim (which approval shall not be
                  unreasonably withheld).

                           (b) The indemnifying party and the indemnified party
                  shall cooperate in furnishing evidence and testimony and in
                  any other manner which the other may reasonably request, and
                  shall in all other respects have an obligation of good faith
                  dealing, one to the other, so as not to unreasonably expose
                  the other to an undue risk of loss. The indemnified party
                  shall be entitled to reimbursement for out-of-pocket expenses
                  reasonably incurred by it in connection with such cooperation.
                  Except for fees and expenses for which indemnification is
                  provided pursuant to Section 6.3 or Section 6.4, as the case
                  may be, and as provided in the preceding sentence, each party
                  shall bear its own fees and expenses incurred pursuant to this
                  paragraph (b).

                                    ARTICLE 7
                                  MISCELLANEOUS

         7.1 Expenses. Except as otherwise specifically provided for herein,
whether or not the transactions contemplated hereby are consummated, each of the
Parties hereto shall bear the cost of all fees and expenses relating to or
arising from its compliance with the various provisions of this Agreement and
such Party's covenants to be performed hereunder, and except as otherwise
specifically provided for herein, each of the Parties hereto agrees to pay all
of its own expenses (including, without limitation, attorneys and accountants'
fees and printing expenses) incurred in connection with this Agreement, the
transactions contemplated hereby, the negotiations leading to the same and the
preparations made for carrying the same into effect, and all such fees and
expenses of the Parties hereto shall be paid prior to Closing.

                                       18
<PAGE>

         7.2 Notices. Any notice, request, instruction or other document
required by the terms of this Agreement, or deemed by any of the Parties hereto
to be desirable, to be given to any other Party hereto shall be in writing and
shall be delivered by facsimile or overnight courier to the following addresses:

         To Fransaction or UFSY:

                           Fransaction, Inc.
                           Ultimate Franchise Systems, Inc.
                           300 International Parkway, Suite 100
                           Heathrow, FL  32746
                           Attn:  Chris Swartz
                           Facsimile (407) 333-8852

                  with a copy to:

                           The Lebrecht Group, APLC
                           22342 Avenida Empresa, Suite 220
                           Rancho Santa Margarita, CA  92688
                           Attn:  Brian A. Lebrecht, Esq.
                           Facsimile (949) 635-1244

         To the Target Company or the Shareholders:

                           The Halls of Hip Hop, Inc.
                           4065 Duryea Avenue
                           Brooklyn, NY  10466
                           Attn:    Brian Peters
                           Facsimile: (914) 530-0023

                  with a copy to:

                           R. Michael Jackson Attorney at Law
                           165 S. Union Blvd., Suite 705
                           Lakewood, CO 80228
                           Facsimile: (303) 986-5191

         The persons and addresses set forth above may be changed from time to
time by a notice sent as aforesaid. Notice shall be conclusively deemed given at
the time of delivery if made during normal business hours, otherwise notice
shall be deemed given on the next business day.

         7.3 Entire Agreement. This Agreement, together with the schedules and
exhibits hereto, sets forth the entire agreement and understanding of the
Parties hereto with respect to the transactions contemplated hereby, and

                                       19
<PAGE>

supersedes all prior agreements, arrangements and understandings related to the
subject matter hereof. No understanding, promise, inducement, statement of
intention, representation, warranty, covenant or condition, written or oral,
express or implied, whether by statute or otherwise, has been made by any Party
hereto which is not embodied in this Agreement, or exhibits hereto or the
written statements, certificates, or other documents delivered pursuant hereto
or in connection with the transactions contemplated hereby, and no Party hereto
shall be bound by or liable for any alleged understanding, promise, inducement,
statement, representation, warranty, covenant or condition not so set forth.

         7.4 Survival of Representations. All statements of fact (including
financial statements) contained in the schedules, the exhibits, the certificates
or any other instrument delivered by or on behalf of the Parties hereto, or in
connection with the transactions contemplated hereby, shall be deemed
representations and warranties by the respective Party hereunder. All
representations, warranties, agreements, and covenants hereunder shall survive
the Closing and remain effective regardless of any investigation or audit at any
time made by or on behalf of the Parties or of any information a Party may have
in respect thereto. Consummation of the transactions contemplated hereby shall
not be deemed or construed to be a waiver of any right or remedy possessed by
any Party hereto, notwithstanding that such Party knew or should have known at
the time of Closing that such right or remedy existed.

         7.5 Incorporated by Reference. All documents (including, without
limitation, all financial statements) delivered as part hereof or incident
hereto are incorporated as a part of this Agreement by reference.

         7.6 Remedies Cumulative. No remedy herein conferred upon any Party is
intended to be exclusive of any other remedy and each and every such remedy
shall be cumulative and shall be in addition to every other remedy given
hereunder or now or hereafter existing at law or in equity or by statute or
otherwise.

         7.7 Execution of Additional Documents. Each Party hereto shall make,
execute, acknowledge and deliver such other instruments and documents, and take
all such other actions as may be reasonably required in order to effectuate the
purposes of this Agreement and to consummate the transactions contemplated
hereby.

         7.8 Finders' and Related Fees. Each of the Parties hereto is
responsible for, and shall indemnify the other against, any claim by any third
party to a fee, commission, bonus or other remuneration arising by reason of any
services alleged to have been rendered to or at the instance of said Party to
this Agreement with respect to this Agreement or to any of the transactions
contemplated hereby.

         7.9 Governing Law. This Agreement has been negotiated and executed in
the State of Florida and shall be construed and enforced in accordance with the
laws of such state.

         7.10 Forum. Each of the Parties hereto agrees that any action or suit
which may be brought by any Party hereto against any other Party hereto in

                                       20
<PAGE>

connection with this Agreement or the transactions contemplated hereby may be
brought only in a federal or state court in Orange County, Florida.

         7.11 Attorneys' Fees. Except as otherwise provided herein, if a dispute
should arise between the Parties including, but not limited to arbitration, the
prevailing Party shall be reimbursed by the nonprevailing Party for all
reasonable expenses incurred in resolving such dispute, including reasonable
attorneys' fees exclusive of such amount of attorneys' fees as shall be a
premium for result or for risk of loss under a contingency fee arrangement.

         7.12 Binding Effect and Assignment. This Agreement shall inure to the
benefit of and be binding upon the Parties hereto and their respective heirs,
executors, administrators, legal representatives and assigns.

         7.13 Counterparts. This Agreement may be executed in counterparts, each
of which shall be deemed an original, but all of which together shall constitute
one and the same instrument. In making proof of this Agreement, it shall not be
necessary to produce or account for more than one such counterpart.

                  [remainder of page intentionally left blank]

                                       21
<PAGE>

         IN WITNESS WHEREOF, the Parties hereto have executed this Agreement as
of the date first written hereinabove.

"Fransaction"                                     "Target Company"

Fransaction, Inc.,                                The Halls of Hip Hop, Inc.,
a Florida corporation                             a Delaware corporation

-------------------------------                   ------------------------------
By: Christopher M. Swartz                         By: Brian Peters
Its: President                                    Its: President

"UFSY"                                            "Shareholders"

Ultimate Franchise Systems, Inc.,
a Nevada corporation                              ------------------------------
                                                  Brian Peters, an individual

-------------------------------                   ------------------------------
By: Christopher M. Swartz                         George Freedman, an individual
Its: President

                                       22
<PAGE>
<TABLE>
<CAPTION>
                                                            Exhibit A

                                                       Target Shareholders
                           (All Share Numbers are After Giving Effect to 5-for-1 Forward Stock Split)

                                        No. of Fransaction    No. of Fransaction     No. of Control     No. of Consultant
                      No. of Target      Common Shares to     Series B Shares to      Shares to be       Warrants to be
Name                     Shares             be Received           be Received           Received            Received
----------------   ------------------   -------------------   ------------------   ------------------  ------------------
<S>                    <C>                   <C>                    <C>                <C>                  <C>
Brian Peters           25,000,000            3,750,000              150,000            18,750,000           3,750,000
George Freedman        25,000,000            3,750,000              150,000            18,750,000           3,750,000
</TABLE>
                                                              A-1
<PAGE>
                                    Exhibit B

                       Series B Certificate of Designation

                                      B-1
<PAGE>

                                    Exhibit C

                       Series A Certificate of Designation

                                       C-1
<PAGE>

                                    Exhibit D

                       Target Company Financial Statements

                                      D-1
<PAGE>

                                    Exhibit E

                            Target Company Contracts

                                      E-1
<PAGE>

                                    Exhibit F

                   Post-Closing Capitalization of Fransaction
   (All Share Numbers are After Giving Effect to 5-for-1 Forward Stock Split)

Name                                                                 Shares
---------------------------------------------------           -----------------

Shares of Fransaction outstanding (approximately)                  68,586,640

Fransaction common stock to be cancelled                           (3,175,000)

Fransaction common stock to be issued pursuant to
Section 5.1.1(i)                                                    12,588,840

Fransaction Common Shares to be issued to
Shareholders                                                         7,500,000
                                                              -----------------
Subtotal:  Shares Issued and Outstanding                            85,500,480

Consultant Warrants Outstanding                                     15,000,000

Other Warrants and Options Outstanding                                      -0-

Common Stock Upon Conversion of Fransaction
Series A Shares                                                     23,318,313

Common Stock Upon Conversion of Fransaction
Series B Shares                                                     46,636,625
                                                              -----------------

Total:  Fully Diluted Capitalization                               170,455,418
                                                              =================

                                      F-1
<PAGE>

                                    Exhibit G

                        Fransaction Officers Certificate

                                      G-1
<PAGE>

                                    Exhibit H

                            Assumption of Liabilities

                                      H-1
<PAGE>

                                    Exhibit I

                                  Bill of Sale

                                      I-1
<PAGE>

                                    Exhibit J

                       Target Company Officers Certificate

                                      J-1
<PAGE>

                                    Exhibit K

                                    Amendment

                                      K-1
<PAGE>

                                    Exhibit L

                       Fransaction Officers and Directors

              Existing Fransaction Officers and Directors Resigning
--------------------------------------------------------------------------------

Name                                         Position
-------------------------------              -----------------------------------
Christopher M. Swartz                        Director, President, Secretary, and
                                             Chief Financial Officer

Eric Swartz                                  Director

Harold Kestenbaum                            Director

                New Fransaction Officers and Directors Appointed
--------------------------------------------------------------------------------

Name                                         Position
-------------------------------              -----------------------------------
Brian Peters                                 Director, President

Robert Palmer                                Secretary

Jamar McNeil                                 Treasurer

Clyde Culp, III                              Chairman of the Board of Directors

Harold Kestenbaum                            Director

                                  L-1
<PAGE>

                                 Schedule 1.3.5

                               Parties to Receive
                                  Escrow Shares
                      (After Giving Effect to Stock Split)

Name                                                       # of Shares
-------------------------------                      ------------------------
Brian Peters                                              2,973,409.375

George Freedman                                           2,973,409.375

Robert Palmer                                                166,670

L. Bennett Berg 166,665

Clyde E. Culp, III                                           166,665

<PAGE>

                                Schedule 5.1.1(i)

                            Fransaction Shareholders
                          to Receive 12,588,840 shares
                      (After Giving Effect to Stock Split)

Name                                                 No. of Fransaction Shares
--------------------------------------------         -------------------------

Thomas E. Metzger                                    893,561

Robert Palmer                                        7,133,060

L. Bennett Berg and Catherine B. Berg, TTEE          1,683,318

Clyde E. Culp, III                                   1,826,828

Gary Palmer                                          1,052,073

     Total                                           12,588,840

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