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                                                                   EXHIBIT 10.17

              JOINT VENTURE AND LIMITED LIABILITY COMPANY AGREEMENT

      THIS AGREEMENT is entered into as of October 14, 2004, by and between
Teknik Digital Arts Inc., a Nevada corporation ("Teknik"), and PEP PAD, LLC., a
Delaware Corporation ("Parisi").

                              W I T N E S S E T H:

      WHEREAS, Teknik develops technologies and intellectual properties utilized
on desktop windows, wireless phones, video game consoles and other consumer
electronic devices;

      WHEREAS, Parisi provides unique speed training programs for all sports and
is an exclusive licensee of the "SDK" software for performance enhancement
fitness related pressure sensitive mats with connectivity to a personal computer
as well as gaming consoles or a self contained unit having an integrated screen;

      WHEREAS, Teknik and Parisi wish to enter into a joint venture (the "JV")
for the purpose of developing, publishing and marketing physically interactive
performance enhanced video games/ pursuant to the licensing rights obtained by
Parisi (the "Business"); and

      WHEREAS, Teknik and Parisi desire to form the JV as a limited liability
company under the Arizona Limited Liability Company Act, A.R.S. Sections 29-601,
et seq., as amended from time to time (the "Arizona Act"), to conduct the
Business.

      NOW, THEREFORE, in consideration of the covenants and agreements contained
in this Agreement and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, Teknik and Parisi agree as
follows:

                            ARTICLE 1-DEFINITIONS

      For purposes of this Agreement:

      "ARIZONA ACT" means "The Arizona Limited Liability Company Act," Arizona
Revised Statutes, Sections 29-601, et seq.;

      "CAPITAL ACCOUNT" has the meaning set forth in Section 4.5(a);

      "CAPITAL EXPENDITURE" means any amount properly incurred by a Member to
purchase or maintain any item of equipment or other capital asset for the JV,
which amount would be recorded as a capital expenditure for GAAP purposes;

      "CAPITAL EXPENDITURE DISTRIBUTION AMOUNT" means, with respect to any
Capital Expenditure, ten percent of the amount of such Capital Expenditure in
the fiscal quarter in which such Capital Expenditure is incurred and in each of
the succeeding nine fiscal quarters;

      "CHANGE OF CONTROL" means any event (except going public), transaction or
occurrence as a result of which the current shareholders or interestholders of a
Member cease to directly or indirectly own and control 50% or more of the
economic and voting rights of each class of the outstanding capital stock or the
interests of such Member on a fully diluted basis.

      "CODE" means the Internal Revenue Code of 1986, as amended:

      "COMMON STOCK" means the common stock of Teknik.

      "DECEASED SPOUSE" has the meaning set forth in Section 9.1(c);

      "DEVELOPMENT ACTIVITIES" means the research, development, manufacture and
sale of the Physically Interactive Video Games using the Parisi PEPPAD,
including the provision of the funding for the acquisition of the Future JV
Licenses and the provision of accounting services.

      "DISTRIBUTION ALLOCATION" has the meaning set forth in Section 4.6;

      "DIVORCED MEMBER" has the meaning set forth in Section 9.1(d);

      "DIVORCED SPOUSE" has the meaning set forth in Section 9.1(d);

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      "EXISTING PARISI LICENSED PROPERTY" means, collectively, the rights of
Parisi or its affiliates; (i) subject to The Andamiro USA Corp. License, to
publish performance enhancement fitness related Video Games for console and PC
applications, which rights shall be assigned to the JV by Parisi, pursuant to
Section 4.4(a)(i);

      "EXISTING PARISI LICENSES" means the Andamiro USA Corp. SDK Software
License.

      "FISCAL YEAR" has the meaning set forth in Section 3.5;

      "FUTURE JV LICENSES" means the rights hereafter acquired by the JV to
publish Physically Interactive Video Games using the Parisi PEPPAD.

      "GAAP" means generally accepted accounting practices in the United States,
consistently applied;

      "IMPROVEMENTS" means any and all Technology developed by (or on behalf of)
the JV or Teknik, alone or in conjunction with others, or with respect to which
the JV or Teknik acquires intellectual property rights, during the term of this
Agreement;

      "INITIATING MEMBER" has the meaning set forth in Section 9.6;

      "JV" means "TEKNIK PARISI, LLC", or such other name hereafter selected by
the Members, the limited liability company to be formed by the Members pursuant
to Article 3:

      "JV FINANCINGS" means short or long term secured or unsecured JV debt, or
private placements or public offerings of JV equity:

      "JV LICENSES" means the Existing Parisi Licenses and the Future JV
Licenses;

      "KNOW-HOW" means the general and specific knowledge, experience, and
information, not in written or printed form, used by the JV or Teknik and
applicable to the design, development, manufacture, assembly, servicing, or sale
of Video Games;

      "LICENSED PROPERTY" means the Exclusive Patent & Copyright License entered
into between Andamiro USA. Inc. and Parisi Sports, Inc. dated June 25, 2003.

      "LIENS" means all charges, claims, encumbrances, leases, liens, mortgages,
security interests, and other restrictions of any kind and nature against
personal or real property;

      "LIQUIDATING MEMBER" has the meaning set forth in Section 8.3;

      "MANAGEMENT COMMITTEE" has the meaning set forth in Section 5.1(a);

      "MANAGER" has the meaning set forth in Section 5.4;

      "MAXIMUM DRAWDOWN OTHER MEMBER" has the meaning set forth in Section 9.5;

      "MEMBER SPOUSE" has the meaning set forth in Section 9.1(c);

      "MEMBER REPRESENTATIVES" has the meaning Set forth in Section 5.1(a);

      "MEMBERS" has the meaning set forth in Section 3.4;

      "MEMBERSHIP INTEREST CONVERSION RIGHT" has the meaning set forth in
Section 10.1;

      "NET DISTRIBUTIONS" has the meaning set forth in Section 4.6;

      "NET PROFITS" or "NET LOSS" means, as appropriate, the taxable income or
loss of the JV for a designated period for Federal income tax purposes as
determined by the JV's independent public accountants, increased by the amount
of any tax-exempt income of the JV during such period and decreased by the
amount of any Code Section 705(a)(2)(B) expenditures of the JV within the
meaning of Treasury Regulation Section 1.704-I(b)(2)(iv) of the JV;

      "OTHER MEMBER" has the meaning set forth in Section 9.5;

      "PARTICIPATING INTERESTS" has the meaning set forth in Section 4.1;

      "PARTY" or "PARTIES" means an individual or entity that has executed this
Agreement or is an assignee under it;

      "PARISI" has the meaning set forth in Section 3.4;

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      "PARISI ASSIGNMENT" has the meaning set forth in Section 4.4(a)(i);

      "PROFIT/LOSS ALLOCATION" has the meaning set forth in Section 4.2:

      "REIMBURSABLE EXPENSES" means: (i) a Party's direct costs and expenses
incurred after the date hereof relative to the development, fabrication,
manufacture, or distribution of the Video Games for the JV, (ii) a Party's costs
and expenses incurred after the date hereof relative to its corporate overhead,
administration of the JV, promotion of the Video Games, and negotiation for the
JV, which overhead, administrative and general costs that are reasonable and
fairly attributable to the JV shall be determined by mutual agreement of both
Parties, (iii) a Party's out-of-pocket expenses incurred after the date hereof
for the JV in developing the Improvements, and (iv) a Party's out-of-pocket
legal and other expenses incurred in the preparation of this Agreement and the
organization of the JV:

      "SUBJECT INTEREST" has the meaning set forth in Section 9.1(a);

      "TECHNICAL DATA" means documents containing technical information,
engineering or production data, blueprints, drawings, plans, specifications,
descriptions of assembly and manufacturing procedures, quality and inspection
standards, test records and data, and other written materials owned and used by
the JV or Teknik, and applicable to the design, development, manufacture,
assembly, servicing, or sale of Video Games;

      "TECHNOLOGY" means Technical Data in human or machine readable form,
inventions (whether or not patentable), works of authorship, products, Know-How,
manufacturing methods, processes, concepts, designs, computer hardware and
software, models, prototypes, automations, designs, and related information and
things applicable to the design, development, manufacture, assembly, servicing,
or sale of Video Games;

      "TEKNIK" has the meaning set forth in Section 3.4;

      "TERMS OF SALE" has the meaning set forth in Section 9.5;

      "THIRD PARTY EXPENSES" means any amounts owing by the JV or a Party on
behalf of the JV to third parties unaffiliated with a Party;

      "UNAUTHORIZED TRANSFER" has the meaning set forth in Section 9.2; and

      "VIDEO GAMES" means video games developed and marketed by the JV pursuant
to the JV Licenses;

      "WITHDRAWING MEMBER" has the meaning set forth in Section 9.1(a).

                        ARTICLE 2 - PRELIMINARY MATTERS

      2.1 THE EXISTING_PARISI LICENSED_PROPERTY. Concurrent with the execution
of this Agreement as defined in Paragraph 4.4, Parisi and/or its affiliates
shall assign its interest in the Existing Parisi Licensed Property to the JV.
However, should this Agreement be terminated for any reason, the license will
revert back to Parisi Sports, Inc.

                        ARTICLE 3 - FORMATION OF THE JV

      3.1 Name and Address. The name of the JV shall be "Teknik Parisi, LLC", or
such other name hereafter selected by the Members. The principal place of
business of the JV shall be 7377 E. Doubletree Ranch Road # 240, Scottsdale,
Arizona.

      3.2 Registered Office and Registered Agent. John Ward is hereby designated
as the registered agent of the JV for service of process in the State of
Arizona. His office located at 3104 E. Camelback #509, Phoenix, Arizona 85016 is
designated as the registered office of the JV in the State of Arizona. The JV
may from time to time change its registered agent for service of process, the
location of its registered office within the State of Arizona and the location
of its principal place of business.

      3.3 Purpose and Powers of the JV. The purpose of the JV shall be to
develop, manufacture, market, and sell video games for mobile and console
applications, based on licensed television, motion picture, sports, comic book,
celebrity and similar properties. The JV may also engage in other businesses
that are either a direct or indirect outgrowth of or are reasonably related to
the foregoing purpose. In order to carry out its purpose, the JV shall have and
may exercise all powers now or hereafter conferred on limited liability
companies by the Arizona Act and other laws of the State of Arizona and, without
limitation, shall have the authority to execute, acknowledge, and deliver

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instruments, and to do any and all things necessary, appropriate, proper,
advisable, incidental to, or convenient, for the furtherance and accomplishment
of its purpose and for the protection and benefit of the JV.

      3.4 Members. The names and the addresses of the initial Members are as
follows:

<TABLE>
<CAPTION>
Name                        Address
----                        -------
<S>                         <C>
Teknik Digital Arts Inc.    7377 E. Doubletree Ranch Road #240
                            Scottsdale, Arizona 85258

Pep Pad, LLC                2-22 Banta Place,
                            Fair Lawn, New Jersey 07410
</TABLE>

      The initial Members may withdraw, be replaced, or be removed from the JV,
and new Members may be added, withdraw, be replaced, or be removed from the JV,
all as provided in this Agreement.

      3.5 Fiscal Year. A "Fiscal Year" of the JV shall be a calendar year.

      3.6 Liability of Members. The Members shall not have any liability for the
debts, obligations, or liabilities of the JV, except to the extent expressly
provided in the Arizona Act.

      3.7 Restrictions on Transfer. Except as provided in Article 9, no Member
shall have the right to sell, assign, pledge, transfer, encumber, or otherwise
dispose of or alienate, all or any part of its Participating Interest in the JV
without the prior written consent of the other Member in its sole discretion.
Any purported sale, assignment, transfer, or other disposition by a Party of all
or any part of its Participating Interest in the JV without such prior written
consent shall be null and void and of no force and effect.

      3.8 Admission of Additional or Substitute Members. No substitute or
additional Member shall be admitted to the JV, except as specifically set forth
in this Agreement.

           ARTICLE 4 - CONTRIBUTIONS; CAPITAL ACCOUNTS; DISTRIBUTIONS

      4.1 Participating Interests. The "Participating Interests" of the Members
in the ownership of the JV are as follows:

<TABLE>
<CAPTION>
Name                             Participating Interest
----                             ----------------------
<S>                              <C>
Teknik Digital Arts Inc.                  50%

PEP PAD, LLC                              50%
</TABLE>

      4.2 Allocation of Net Profits and Net Losses. The Net Profits and Net
Losses of the JV for each Fiscal Year (or other period) shall be allocated to
the Capital Account of each Member in accordance with the following table (the
"Profit/Loss Allocation"):

<TABLE>
<CAPTION>
                                 Allocations attributable to
                                 Video Games published pursuant
Name                                    to License
----                                    ----------
<S>                              <C>
Teknik Digital Arts Inc.                 50%

PEP PAD, LLC                             50%
</TABLE>

      4.3 Initial Capital Contributions. The initial capital contribution of
each Member to the JV in cash or other property shall be as follows:

<TABLE>
<CAPTION>
Name                             Initial Capital Contribution
----                             ----------------------------
<S>                              <C>
Teknik Digital Arts Inc.                   $1,000

PEP PAD, LLC                               $    0.
</TABLE>

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      4.4 Equalization Transactions.

            (a)   Parisi shall:

                  (i)   assign to the JV, in a form of assignment mutually
                        acceptable to each of Teknik and Parisi (the "Parisi
                        Assignment"), all of Parisi's right, title, and interest
                        in and to the Existing Parisi Licensed Property, for the
                        purposes of engaging in the activities set forth in
                        Section 3.3; and

                  (ii)  make available for purchase by the JV the right to use
                        all titles that Parisi hereafter obtains through its
                        license negotiations; provided, that the purchase by the
                        JV of such license rights shall be by mutual agreement
                        of each of Teknik and Parisi.

            (b)   Teknik shall:

                  (i)   undertake the Development Activities; and

                  (ii)  make certain Capital Expenditures on behalf of the JV,
                        as more particularly set forth in Section 6.1, and
                        otherwise contribute, as Reimbursable Expenses, funds
                        necessary to finance the Development Activities;
                        provided, that at any time and from time to time, Teknik
                        may decide not to make such contributions but to rely on
                        JV Financings negotiated, approved, and executed solely
                        by Teknik during the term of this Agreement; and if such
                        JV Financings are not available, Teknik will not be
                        obligated to make such additional contributions; and

      4.5 Capital Account.

            (a)   There shall be established for each Member on the books of the
                  JV a capital account (a "Capital Account"). The Capital
                  Account of a Member shall be: (i) credited with: (x) such
                  Member's initial capital contribution, (y) allocations of Net
                  Profits to such Member, and (z) additional capital
                  contributions made by such Member, including, without
                  limitation, Capital Expenditures, and (ii) decreased by: (x)
                  allocations of Net Losses to such Member, and (y)
                  distributions to such Member of Capital Expenditure
                  Distribution Amounts or Net Distributions.

            (b)   Upon the occurrence of any event specified in Treasury
                  Regulation Section l.704-1(b)(2)(iv)(i), the Management
                  Committee may cause the Capital Accounts of the Members to be
                  adjusted to reflect the fair market value of the JV's assets
                  at such time (as determined by the Management Committee in its
                  sole discretion) in accordance with such regulation.

      4.6 Expenses; Distributions. Subject to Section 4.8, the gross cash
receipts of the JV for a fiscal quarter from all sources, including, without
limitation, cash from operations, JV Financings, or other sources, less reserves
for returns and inventory obsolescence, shall be used: first, to pay Third Party
Expenses incurred in such or prior fiscal quarters; second, to distribute the
sum of the Capital Expenditure Distribution Amounts for such or prior fiscal
quarters to the Member that incurred such Capital Expenditures; and, third, to
pay to the Members the Reimbursable Expenses incurred by each in such or prior
fiscal quarters; provided, that to the extent that the JV fails to pay the full
amount of the sum of the Capital Expenditure Distribution Amounts, the unpaid
balance of such amounts will be carried forward and become payable as an
additional Capital Expenditure Distribution Amount in the next succeeding fiscal
quarter; and provided further, that to the extent that the JV fails to pay the
full amount of the Reimbursable Expenses incurred in such fiscal quarter: (i)
the payments to a Party for Reimbursable Expenses will be made in proportion to
the relative amounts of Reimbursable Expenses owed to each in such fiscal
quarter, and (ii) any remaining amounts of Reimbursable Expenses will be carried
forward and become payable as an additional Reimbursable Expense in the next
succeeding fiscal quarter. Subject to Section 4.8, any amount remaining after
the payments (and after reserves for returns and inventory obsolescence)
provided for in the preceding sentence will be distributed to the Members (the
"Net Distributions") in accordance with the distribution set forth in the
following table (the "Distribution Allocation"):

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<TABLE>
<CAPTION>
                                   Distributions attributable to
                                 Video Games published pursuant to
                                                the
Name                                          License
----                                          -------
<S>                              <C>
Teknik Digital Arts Inc.                        50%
Pep Pad, LLC                                    50%
</TABLE>

      4.7 Liabilities. Liabilities shall be determined in accordance with GAAP;
provided, that: (i) the Management Committee, in its sole discretion, may
provide reserves for estimated accrued expenses, liabilities, or contingencies,
whether or not in accordance with GAAP, and (ii) Reimbursable Expenses and
Capital Expenditure Distribution Amounts shall constitute obligations of the JV.

      4.8 Limitation of Distributions. Distributions will be subject to the
provision by the JV for: (i) all JV liabilities in accordance with the Arizona
Act, and (ii) reserves for liabilities taken in accordance with Section 4.7. The
unused portion of any reserve shall be distributed after the Management
Committee has determined that the need therefor has ceased.

      4.9 Allocation of Income and Loss for `Fax Purposes. The JV's ordinary
income and losses, capital gains, other losses, and other items as determined
for Federal income tax purposes (and each item of income, gain, loss, or
deduction entering into the computation thereof) shall be allocated to the
Members in accordance with the Profit/Loss Allocation set forth in Section 4.2.
Notwithstanding the foregoing sentence, Federal income tax items relating to any
Section 704(c) property shall be allocated among the Members in accordance with
Section 704(c) of the Code and Treasury Regulation Section 1.704-1(b)(2)(iv)(g)
to take into account the difference between the fair market value and the tax
basis of such Section 704(c) property as of the date of its revaluation pursuant
to Section 4.5(b) hereof. Items described in this Section 4.9 shall neither be
credited nor charged to the Members' Capital Accounts.

      4.10 Determination by the Management Committee of Certain Matters. All
matters concerning valuations and the allocation of taxable income, deductions,
credits, Net Profits, and Net Losses among the Members including taxes thereon
and accounting procedures, not expressly provided for by the terms of this
Agreement shall be equitably determined in good faith by the Management
Committee, whose determination shall be final, conclusive, and binding as to all
of the Members.

                        ARTICLE 5 - MANAGEMENT OF THE JV

      5.1 Management of the JV.

            (a)   Management Committee. The business and affairs of the JV shall
                  be governed in all respects by a committee (the "Management
                  Committee") composed of two individuals (the "Member
                  Representatives"), one of whom shall be appointed by each
                  Member. The Management Committee shall be responsible for: (i)
                  formulating the policy of the JV, (ii) determining initial and
                  annual capital and operating budgets, (iv) authorizing
                  individuals to carry out all material decisions regarding JV
                  activities and operations, including decisions regarding
                  material capital expenditures and investments, and (iii)
                  monitoring the efforts and progress of such individuals to
                  determine that such decisions are being properly implemented.
                  In these regards, each of the Members agrees to devote the
                  time and to exercise his best reasonable efforts to cause the
                  JV to achieve its purposes, as set forth in Section 3.3.

            (b)   Meetings.

                  (i)   The Management Committee shall meet at least once every
                        month, or more or less frequently as determined by the
                        Member Representatives. Management Committee meetings
                        may be held in person, by telephone conference, or by
                        use of similar communications equipment. Any action
                        required or permitted to be taken by the Management
                        Committee may be taken without a meeting if all of the
                        Member Representatives consent in writing.

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                  (ii)  Special meetings of the Management Committee may be held
                        upon the call of any Member Representative for any
                        purpose. Written notice of each regular and special
                        meeting shall be sent to each Member Representative not
                        less than twenty-four hours before such meeting. Notice
                        of any meeting need not be given to any Member
                        Representative who shall submit, either before or after
                        the meeting, a signed waiver of notice or who shall
                        attend the meeting.

            (c)   Term of Member Representatives. Each Member Representative
                  shall hold office until his death, resignation, retirement, or
                  removal by the Member that appointed him. If a vacancy shall
                  occur in the Management Committee, the Member that appointed
                  such vacating Member Representative may appoint his successor
                  by giving written notice thereof to the other Member.
                  Similarly, if either Member desires to replace its appointee,
                  such Member may remove and replace such appointee at any time
                  by giving written notice thereof to the other Member.

            (d)   Compensation. Member Representatives shall not receive any
                  salaries, fees, or other compensation or expense reimbursement
                  from the JV in respect of their service on the Management
                  Committee; any such compensation and reimbursement shall be
                  the obligation of the Member designating the particular Member
                  Representative.

            (e)   Quorum. The presence, by proxy, in person, or by telephone, of
                  both Member Representatives at any regular or special meeting
                  of the Management Committee shall be necessary to constitute a
                  quorum.

            (f)   Vote. Each Member Representative shall vote the Participating
                  Interest of the Member that appointed him.

      5.2 Actions of the Management Committee. At any meeting at which a quorum
is present, the Management Committee shall act, except as otherwise provided
herein, upon the vote of both Member Representatives, and such action shall be
binding upon the Members and the JV.

      5.3 Unanimous Consent Matters. The JV shall not take, and the Management
Committee shall not cause the JV to take, any of the following actions without
the consent in favor thereof of both Members:

            (a)   waive any provision of this Agreement;

            (b)   sell, transfer, or encumber a material part of the assets of
                  the JV, or cause the JV to merge or consolidate with any other
                  person or entity;

            (c)   admit any additional Members or issue any additional ownership
                  interests in the JV, except as permitted in Section
                  4.4(b)(ii);

            (d)   enter into a joint venture, partnership, or similar
                  arrangement with any person or entity other than sales,
                  distribution, and license agreements entered into in the
                  ordinary course of business of the JV:

            (e)   enter into any transaction with, or make or incur any
                  obligation to make any payment to, a Member or an affiliate of
                  a Member, other than as expressly provided in this Agreement;

            (f)   merge, reorganize, or restructure the JV, or register any
                  securities in the JV pursuant to any provision of any
                  applicable securities laws, except as permitted in Section
                  4.4(b)(ii); or

            (g)   file a petition in voluntary bankruptcy; make an assignment
                  for the benefit of creditors; consent to the appointment of a
                  receiver or receivers of a material part of the property of
                  the JV; or file a petition or answer seeking reorganization
                  under the federal bankruptcy laws or any other applicable law
                  or statute of the United States or any State thereof or any
                  similar laws of any other jurisdiction,

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      5.4 Management. The day-to-day operations of the JV, including
manufacturing, marketing, and sales decisions, shall be managed by Teknik.
Teknik shall report regularly to the Management Committee. Teknik shall select a
general manager (the "Manager") reasonably satisfactory to the other Member and
shall establish such other management positions as Teknik shall deem appropriate
from time to time. The Manager shall be under a fiduciary duty to conduct the
affairs of the JV in the best interests of the JV and its Members, including the
safekeeping of all JV property and the use thereof for the exclusive benefit of
the JV. The Manager may be removed by either Member for "good cause", which for
purposes of this Agreement shall be limited to an act relating to the business
of the JV which constitutes fraud, gross negligence, a willful violation of
fiduciary duty, a willful usurpation of an opportunity of the JV, willful
misconduct, or a willful failure to follow directions of the Management
Committee. The removal of a Manager shall be effective upon written notice from
either Member. Following removal of a Manager, a new Manager may be appointed by
Teknik subject to Parisi's reasonable satisfaction. At any time when there is no
Manager, the Manager's responsibilities shall be vested in Teknik. The Manager
shall devote such time and effort as is necessary for the management of the JV
and the conduct of its business in an efficient, thorough, and businesslike
manner, devoting appropriate attention to all matters affecting the conduct of
the JV's business.

      5.5 Communications. The Members shall promptly advise and inform each
other of any transaction, notice, event, or proposal, other than in the ordinary
course of business of the JV, of which they become aware that directly relates
to the management and operation of the JV or to any assets of the JV, to the
extent any such matter does or could materially affect, either adversely or
favorably, the JV, its business, or its assets.

                             ARTICLE 6 - COVENANTS

      6.1 Capital Expenditures.

            (a)   Teknik shall devote adequate resources to the JV, subject to
                  its right to rely on JV Financings as provided in Section
                  4.4(b), to engage in such Development Activities as are needed
                  or desirable for the JV to achieve its purposes set forth in
                  Section 3.3.

            (b)   Consistent with capital budgets approved by the Management
                  Committee, Teknik shall have the exclusive authority to commit
                  to and make Capital Expenditures on behalf of the JV;
                  provided, that a Capital Expenditure in excess of $100,000.00
                  shall require the prior written consent of Parisi, such
                  consent not to be unreasonably withheld. Any equipment or
                  capital assets purchased by Teknik on behalf of the JV shall
                  be the property of the JV.

      6.2 Improvements; Protection of Rights in Improvements.

            (a)   The JV shall devote adequate resources to the Development
                  Activities in the furtherance of the development of the Video
                  Games and to the research and development of Improvements to
                  maximize the exploitation by the JV of the JV Licenses. Teknik
                  shall present such Improvements to the JV and shall provide
                  all information regarding such Improvements reasonably
                  necessary for the JV to determine whether or not to endeavor
                  to have patent letters issued for such Improvements. Such
                  improvements are the intellectual property of the JV and the
                  JV will have sole and exclusive control of any and all matters
                  pertaining to said Improvements.

            (b)   Parisi shall promptly consult with Teknik on any actions or
                  events that could materially impact the value of the Existing
                  Parisi Licenses assigned to the JV, including litigation.

                   ARTICLE 7 - REPRESENTATIONS AND WARRANTIES

      7.1 Parisi Representations and Warranties. Parisi hereby represents and
warrants to Teknik as follows:

            (a)   Due Organization and Good Standing. Parisi is a corporation
                  duly organized, validly existing, and in good standing under
                  the laws of the jurisdiction of its organization and has full
                  power and authority to own its assets and properties and to
                  carry on its business as now conducted. Parisi is duly
                  qualified as a foreign corporation to transact business, and
                  is in good standing, in each jurisdiction where the character
                  of its properties, owned

                                        8
<PAGE>

                  or leased, or the nature of its activities makes such
                  qualification necessary, except where the failure to be so
                  qualified would not have an adverse effect material to Parisi,

            (b)   Authorization and Validity of Agreements. Parisi has the full
                  corporate power and authority to enter into, execute, and
                  deliver this Agreement and the Parisi Assignment and to
                  perform fully its obligations hereunder and thereunder. The
                  execution, delivery, and performance of this Agreement and the
                  Parisi Assignment, and the consummation of the transactions
                  contemplated hereby and thereby, have been duly authorized by
                  all necessary action on the part of Parisi. No other action is
                  necessary for the authorization, execution, delivery, and
                  performance by Parisi of this Agreement and the Parisi
                  Assignment and the consummation by Parisi of the transactions
                  contemplated hereby and thereby. This Agreement and the Parisi
                  Assignment have been duly executed and delivered by Parisi and
                  constitute valid and legally binding obligations of Parisi
                  enforceable against it in accordance with their terms.

            (c)   No Governmental Approvals or Notices. Neither the execution
                  and delivery by Parisi of this Agreement and the Parisi
                  Assignment, the performance by Parisi of its obligations
                  hereunder and thereunder, nor the performance by Parisi of any
                  action contemplated hereby or thereby requires any consent,
                  approval, order, or authorization of, or registration or
                  filing with, or the giving of notice to, any governmental or
                  public body or authority.

            (d)   No Conflict. Neither the execution and delivery by Parisi of
                  this Agreement and the Parisi Assignment, the performance by
                  Parisi of its obligations hereunder and thereunder, nor the
                  performance by Parisi of any action contemplated hereby or
                  thereby will: (i) violate (with or without the giving of
                  notice or the lapse of time or both) any law, rule,
                  regulation, order, judgment, or decree, or (ii) conflict with
                  or result in the breach or violation of, or constitute (or
                  with or without the giving of notice or the lapse of time, or
                  both, would constitute) a default under: (x) the partnership
                  agreement of Parisi, or (y) any instrument, contract, or other
                  agreement to which Parisi is a party or by or to which its
                  assets or properties are bound or subject, including without
                  limitation the License.

      7.2 Teknik Representations and Warranties. Teknik hereby represents and
warrants to Parisi as follows:

            (a)   Due Organization and Good Standing. Teknik Digital Arts Inc.
                  is a corporation duly organized, validly existing, and in good
                  standing under the laws of the jurisdiction of its
                  organization and has full power and authority to own its
                  assets and properties and to carry on its business as now
                  conducted. Teknik is duly qualified as a foreign corporation
                  to transact business, and is in good standing, in each
                  jurisdiction where the character of its properties, owned or
                  leased, or the nature of its activities makes such
                  qualification necessary, except where the failure to be so
                  qualified would not have an adverse effect material to Teknik.

            (b)   Authorization and Validity of Agreements. Teknik has the full
                  authority to enter into, execute, and deliver this Agreement
                  and to perform fully its obligations hereunder. No other
                  action is necessary for: (i) the authorization, execution,
                  delivery, and performance by Teknik of this Agreement, or (ii)
                  the consummation by Teknik of the transactions contemplated
                  hereby. This Agreement has been duly executed and delivered by
                  Teknik and constitutes a valid and legally binding obligation
                  of Teknik enforceable against it in accordance with its terms.

            (c)   No Governmental Approvals or Notices. Neither the execution
                  and delivery by Teknik of this Agreement, the performance by
                  Teknik of its obligations hereunder, nor the performance by
                  Teknik of any action contemplated hereby, requires any
                  consent, approval, order, or authorization of, or registration
                  or filing with, or the giving of notice to, any governmental
                  or public body or authority.

                                        9
<PAGE>

            (d)   No Conflict. Neither the execution and delivery by Teknik of
                  this Agreement, the performance by Teknik of its obligations
                  hereunder, nor the performance by Teknik of any action
                  contemplated hereby will: (i) violate (with or without the
                  giving of notice or the lapse of time or both) any law, rule,
                  regulation, order, judgment, or decree, or (ii) conflict with
                  or result in the breach or violation of, or constitute (or
                  with or without the giving of notice or the lapse of time, or
                  both, would constitute) a default under any instrument,
                  contract, or other agreement to which Teknik is a party or by
                  or to which his assets or properties are bound or subject.

                        ARTICLE 8 - TERM AND TERMINATION

      8.1 Term. The JV shall continue to operate for an initial term of ten
years (the "Initial Term"), subject to earlier termination as set forth herein.
If not terminated during or at the end of the Initial Term, the JV shall
continue to operate for successive additional five year terms ("Additional
Terms") unless a party notifies the other party in writing within one hundred
eighty (180) days of the renewal date that it wishes to terminate the JV.

      8.2 Termination. The JV shall be dissolved as set forth below:

            (a)   by the mutual agreement of both Members;

            (b)   by the remaining Member, in the event the JV is required by a
                  court of competent jurisdiction to recognize an Unauthorized
                  Transfer, as set forth under Article 9.2 hereof;

            (c)   by the remaining Member, in the event the other Member
                  withdraws, pursuant to Article 9.4 hereof;

            (d)   upon a Change of Control of Teknik;

            (e)   upon the exercise by Parisi of its Membership Interest
                  Conversion Rights under Article 10 of this Agreement; or

            (f)   upon the giving of at least ninety days' prior written notice:

                  (i)   by either of the Members, effective at the end of the
                        Initial Term or any Additional Term,

                  (ii)  by either Member in the event the other Member has
                        materially breached its obligations under this Agreement
                        and fails to cure such breach within thirty days of
                        receipt of written notice from the non-breaching Member
                        of such breach.

                  (iii) by either Member at any time following the end of the
                        first year of the Initial Term if the JV does not secure
                        JV Financing adequate to fund the activities of JV, but
                        only if Teknik is not funding the Reimbursable Expenses
                        of the JV, or

                  (iv)  by either Member in the event the other Member is in
                        bankruptcy proceedings or has entered into an assignment
                        for the distribution of assets to creditors.

      8.3 Dissolution. In the event the JV is dissolved, Parisi shall serve as
the managing Member over such dissolution (the "Liquidating Member") for the JV:
(i) to liquidate all inventory, and (ii) to sell any equipment and other assets
owned by the JV. Upon the dissolution of the JV, the Liquidating Member shall
pay out of JV assets, first the expenses of winding up, liquidation, and
dissolution of the JV, and thereafter all of the remaining assets of the JV
shall be distributed in the following order:

            (a)   to creditors, including the Members, in the order of priority
                  as provided by law; provided, that repayment of Capital
                  Expenditure Distribution Amounts and Reimbursable Expenses to
                  Members shall be made in accordance with the Distribution
                  Allocation, as set forth in Section 4.6; and provided further,
                  that the excess of the amount of any Capital Expenditure over
                  the prior distributions of Capital Expenditure Distribution
                  Amounts made with respect to such Capital Expenditure shall be
                  deemed to be a Capital Expenditure Distribution Amount for
                  purposes of this Section 8.3(a); and

                                       10
<PAGE>

            (b)   to each Member in an amount equal to such Member's Capital
                  Account and thereafter in accordance with their respective
                  Distribution Allocation, as set forth in Section 4.6. Any gain
                  or loss attributable to the termination of the JV shall be
                  allocated among the Members in accordance with their
                  respective Profit/Loss Allocation, as set forth in Section
                  4,2.

          ARTICLE 9 - TRANSFERS OF PARTICIPATING INTERESTS; WITHDRAWAL

      9.1 Transfers of Participating Interests.

            (a)   Death, Divorce, or Bankruptcy of a Member.

                  (i)   In the event of the death of a Member (which for
                        purposes of this Section 9.1 shall be deemed to cover
                        the death, divorce, or bankruptcy of an individual
                        owning a controlling interest in a Member that is a
                        business entity), where the Participating Interest owned
                        by the bankrupt or divorcing Member is or would be
                        transferred in any manner to any other person as a
                        result of the death, divorce, or bankruptcy of the
                        Member (the deceased, divorcing, or bankrupt Member is
                        referred to as the "Withdrawing Member"), the JV shall
                        have the option to purchase and acquire from the estate
                        of the Withdrawing Member, the Member, or any other
                        person, all of the Participating Interest which the
                        Withdrawing Member owned at the time of his death,
                        divorce, or bankruptcy at the price and upon the terms
                        and conditions set forth herein. Such purchase shall be
                        closed within thirty days following the death of the
                        Withdrawing Member or the agreement or order authorizing
                        or compelling the transfer of the Member's Participating
                        Interest as a result of the divorce or bankruptcy of the
                        Withdrawing Member. The Participating Interest subject
                        to the obligations set forth in the preceding sentence
                        shall be referred to herein as the "Subject Interest."
                        In the event that the JV shall be prohibited by law from
                        purchasing the Subject Interest, or any portion thereof
                        or elect not to purchase the Subject Interest, or any
                        portion thereof, the remaining Member of the JV shall
                        have the option to purchase and acquire the Subject
                        Interest or the portion thereof which the JV does not
                        purchase at the same price and upon the same terms and
                        conditions applicable to the purchase thereof by the JV.
                        Upon the occurrence of any of the foregoing, the
                        Withdrawing Member or the personal representative of the
                        Member shall be obligated to sell and convey the Subject
                        Interest to the JV or the remaining Member at such price
                        and upon the terms and conditions hereinafter Set forth.

                  (ii)  The purchase price for the Subject Interest shall be
                        that price agreed to by the Withdrawing Member, the
                        personal representative of the Withdrawing Member, or
                        any other legal representative of the Withdrawing
                        Member, as applicable, and the JV or the remaining
                        Member, as applicable.

            (b)   Death of a Member's Spouse.

                  In the event of the death of a spouse (the "Deceased Spouse")
                  of a Member (the "Member Spouse") under circumstances in which
                  by the will of the Deceased Spouse or by the laws of intestate
                  succession the community interest of the Deceased Spouse in
                  any Member's Participating Interest would pass to or vest in a
                  person other than the Member Spouse, either legally or
                  beneficially, the Member Spouse shall have the option to
                  purchase from such other person or the estate of the Deceased
                  Spouse the community interest of the Deceased Spouse in such
                  Participating Interest, and such other person and/or the
                  estate of such Deceased Spouse shall sell any Member's
                  Participating Interest to the Member Spouse, at the price
                  determined in accordance with Section 9.1(a)(ii).

                                       11
<PAGE>

            (c)   Divorce of a Member.

                  In the event of the divorce of a person that has ownership in,
                  or contractual rights to control, a Member (the "Divorced
                  Member") under circumstances in which such person's spouse
                  (the "Divorced Spouse") has or receives any interest in or to
                  any Member's Participating Interest by community property
                  rights or otherwise, the Divorced Member shall have the option
                  to purchase from the Divorced Spouse any and all interest of
                  the Divorced Spouse in or to any Member's Participating
                  Interest, and the Divorced Spouse shall sell any such interest
                  in and to such Member's Participating Interest to the Divorced
                  Member, at the price determined in accordance with Section
                  9.1(a)(ii).

            (d)   Liens and Security Interests.

                  No Member shall pledge, mortgage, hypothecate, or grant (or
                  permit or suffer to attach) any lien or security interest in
                  his or her Participating Interest without the prior written
                  consent of the other Member, which approval shall not be
                  unreasonably withheld.

            (e)   Parties Bound.

                  The provisions of this Section 9.1 shall be binding on each
                  Member of the JV, and on the spouses, heirs, executors,
                  administrators, successors, and assigns of each such Member.

      9.2 Unauthorized Transfers. Any purported transfer of any Member's
Participating Interest which does not comply with the conditions set forth in
Section 9.1 (an "Unauthorized Transfer") shall be null and void and of no force
or effect whatsoever; provided, that if the JV is required by a court of
competent jurisdiction to recognize an Unauthorized Transfer, then the person to
whom such Participating Interest is transferred shall have only the rights of an
assignee with respect to such Interest, and the remaining Member may terminate
this Agreement pursuant to Section 8.2. Any distributions with respect to such
transferred Participating Interest may be applied (without limiting any other
legal or equitable rights of the JV) towards the satisfaction of any debts,
obligations, or liabilities for damages that the transferor or transferee of
such transferred Participating Interest may have to the JV.

      9.3 Rights of Assignee. An assignee under Section 9.2 shall be entitled to
distributions pursuant to Article 4 with respect to the Participating Interest
transferred to such assignee. An assignee, in such capacity: (a) shall have no
right to vote or otherwise participate in JV matters, (b) shall take no part in
the management of the JV's business and affairs or transact any business on
behalf of the JV, (c) shall have no right to any notices provided hereunder, (d)
shall have no power to sign on behalf of, or to bind, the JV, (e) shall have no
right to any information or accounting of the affairs of the JV, (f) shall not
be entitled to inspect the books or records of the JV, and (g) shall not have
any other rights of a Member under the Arizona Act or this Agreement, other than
those described in the first sentence of this Section 9.3.

      9.4 Withdrawal of Members. Except as provided herein, a Member shall have
the right to withdraw from the JV, but shall have no right to withdraw capital
from the JV. Upon the written notice of a Member to withdraw, the remaining
Member may terminate this Agreement pursuant to Section 8.2. Upon the written
notice of a Member to withdraw and the continuation of the JV by the remaining
Member, the withdrawn Member shall not receive any distribution for its
Participating Interest, shall no longer be obligated to make additional capital
contributions, shall remain obligated for liabilities and obligations incurred
or accrued hereunder or by the JV prior to such withdrawal, and shall have (or
may exercise) only those rights, if any, determined by the remaining Member.

                    ARTICLE 10 - CONVERSION OF JV INTERESTS

      10.1 Membership Interest Conversion Right. Commencing one year after the
date of this Agreement, Parisi shall have the right (the "Membership Interest
Conversion Right"), at its option at any time, to convert its Membership
interest (except that upon any liquidation of the JV the right of conversion
shall terminate at the close of business on the business day fixed for payment
of the amount distributable to the Members) into such number of fully paid and
nonassessable shares of Common Stock obtained by dividing the value of Parisi's
Membership Interest (the "Membership Interest Conversion Value") by the prior 90
day average market price per share of the Common Stock on a recognized stock
exchange at the time of conversion if Teknik is a publicly traded company, or if
private, as determined in good faith by the Board of Directors of Teknik. For
purposes of this Article 10, the Membership Interest Conversion Value shall be,
but not to exceed one million shares of Teknik common stock:

                                       12
<PAGE>

            (a)   ten (10) times the share of the net pre-tax earnings of the JV
                  for the most recent Fiscal Year allocated to Parisi; and

Such right of conversion shall be exercised by Parisi by giving written notice
to Teknik of its election to convert its Membership Interest into Common Stock
at any time during Teknik's usual business hours on the date set forth in such
notice, together with a statement of the name or names (with address) in which
the certificate or certificates for shares of Common Stock shall he issued.

      10.2 Issuance of Certificates; Time Conversion Effected. Promptly after
the receipt of the written notice referred to in Section 10.1 of the Membership
Interest to be converted, Teknik shall issue and deliver, or cause to be issued
and delivered, to Parisi, registered in such name or names as Parisi may direct,
a certificate or certificates for the number of whole shares of Common Stock
issuable upon the conversion of the Membership Interest. To the extent permitted
by law, such conversion shall be deemed to have been effected and the Membership
interest Conversion Value and the per share value of the Common Stock shall be
determined as of the close of business on the date on which such written notice
shall have been received by Teknik, and at such time the rights of Parisi in
respect of the JV shall cease, and the person or persons in whose name or names
any certificate or certificates for shares of Common Stock shall be issuable
upon such conversion shall be deemed to have become the holder or holders of
record of the shares of Common Stock represented thereby.

      10.3 No Fractional Shares. No fractional shares shall be issued upon
conversion of the Membership Interest into Common Stock. If any fractional share
of Common Stock would, except for the provisions of the first sentence of this
Section 10.3, be delivered upon such conversion, Teknik, in lieu of delivering
such fractional share, shall pay to Parisi upon conversion an amount in cash
equal to the current market price of such fractional share as determined in good
faith by the Board of Directors of Teknik.

      10.4 Change of Control of Teknik. Upon a Change of Control of Teknik,
Parisi shall have the right to exercise its Membership Interest Conversion Right
under this Article 10 following the Change of Control but prior to the
dissolution of the JV.

                           ARTICLE 11 - MISCELLANEOUS

      11.1 Confidentiality. Each Member agrees that it shall not, directly or
indirectly, without the prior written consent of the other Member, use for its
own benefit (except as a Member) or disclose to any person any information,
trade secrets, confidential customer information, patents, patent rights,
Technical Data, or Know-How relating to the products, processes, methods,
equipment, or business practices of the JV or the other Member, except: (a) to
the extent the Member can clearly show any of the foregoing is, or has become,
available to the public other than as a result of disclosure by such Member or
any of its affiliates or the directors, officers, employees, agents, advisors,
and controlling persons of it or any of its affiliates, (b) as may be required
by law, (c) as a Member may disclose to its business, financial, and legal
advisors (under confidentiality agreements, as appropriate or necessary), or (d)
to the extent the Member can clearly show any of the foregoing is received by
such Member in a non-confidential manner from a third party having the right to
disclose such information, or was already in such Member's possession prior to
negotiations related to this Agreement. If a Member is required by applicable
law or regulation or by legal process to disclose any of the foregoing, it will
provide the other Member with prompt notice thereof, to the extent practicable
under the circumstances, to enable it to seek an appropriate protective order.
In the event the JV is dissolved, each Member shall return to the other Member
all confidential documents (and all copies thereof) in its possession, or will
certify to the others that all such documents not returned have been destroyed.
This confidentiality provision shall survive the expiration or termination of
this Agreement for a period of five years.

      11.2 Public Announcements. Except as may otherwise be required by law,
neither Member shall make any public announcement with respect to the JV or any
of the transactions contemplated by this Agreement or the agreements entered
into in connection herewith without the prior consent of the other Member,

      11.3 Affiliate Transactions. The Members shall not cause or permit the JV
to enter into any agreement or arrangement with a Member or any affiliate
thereof, other than on commercially reasonable arms-length terms,

      11.4 Books and Records. The books and records of the JV shall be
maintained by Teknik at the principal offices of the JV. Parisi shall have the
right to inspect, audit, and copy said books and records upon reasonable notice
and at reasonable times. Within forty-five days after the close of each fiscal
quarter, Teknik or the

                                       13
<PAGE>

Manager shall provide each Member with a balance sheet, income statement, and
statement of sources and uses of cash for the month then ended, together with a
comparison of actual and budgeted results. Within ninety days following the end
of each fiscal year, Teknik or the Manager shall provide each Member with the
statements required above for the year then ended, together with a comparison of
actual and budgeted results. The Manager shall provide the Members with such
additional reports and information relating to the JV as the Members may
reasonably request from time to time in writing.

      11.5 Tax Matters; Accountants. The accountants for the JV shall be the
accounting firm selected by the Management Committee. All tax returns of the JV
shall be prepared by such accounting firm. As soon as practicable after the end
of each year, the Manager or the Accountants shall provide all Members with all
information necessary to complete the income tax returns for the JV and the
Member's taxable income or loss, deductions, and other items relating to the
operating results of the JV. The Manager or the Accountants shall cause all
income tax returns for the JV to be prepared and timely filed, and shall furnish
a copy thereof to each Member promptly after the filing thereof. The Members
intend that the JV be treated as a partnership for Federal income tax purposes.
The JV shall maintain a capital account for each Member in accordance with
Treasury Regulation Section 1.704-1(b). The JV's taxable income and tax losses
shall be allocated pro rata based on Participating Interests. Teknik shall be
designated to act as the "Tax Matters Partner" within the meaning of Section
623(a)(7) of the Internal Revenue Code of 1986, as amended. Distributions made
in connection with a sale of all or substantially all of the JV's assets or a
liquidation of the JV shall be made in accordance with the Capital Account
balances of the Members within the time period set forth in Treasury Regulation
Section 1.704-1(b)(2)(ii)(B)(3).

      11.6 Benefits of Agreement. None of the provisions of this Agreement shall
be for the benefit of or enforceable by any creditor of the JV or of any Member.

      11.7 Integration. This Agreement constitutes the entire agreement among
the parties hereto pertaining to the subject matter hereof and supersedes all
prior and contemporaneous agreements and understandings of the parties in
connection therewith.

      11.8 Headings. The headings in this Agreement are for reference purposes
only and shall not in any way affect the meaning or interpretation of this
Agreement.

      11.9 Counterparts. This Agreement may be executed by the parties hereto in
counterparts, each of which shall be considered an original, and all of which
shall together constitute but one and the same instrument.

      11.10 Notices. All notices or other communications relating to this
Agreement shall be in writing and shall he deemed to have been duly given upon
receipt by personal delivery, facsimile transmission, or by registered,
certified, or express mail, postage prepaid, addressed as set forth in Section
3.4. Any party may change the address to which such notices are to be sent by
giving written notice of such change in the manner provided herein for giving
notice

      11.11 Governing Law. This Agreement shall be governed by, and construed in
accordance with, the laws of the State of Arizona, without giving effect to the
conflicts of law principles of such State.

      11.12 Tax Code References. References to sections of the U.S. Tax Code or
Treasury Regulations shall be deemed to be references to any amendments or
substitutions thereof.

      11.13 Amendments. This Agreement may be amended only by unanimous vote of
the Management Committee.

      IN WITNESS WHEREOF, the undersigned have duly executed this Joint Venture
and Limited Liability Company Agreement as of the date first written above.

MEMBERS:

TEKNIK DIGITAL ARTS, INC.                   PEP PAD, LLC.

By: /s/ John Ward                           By: /s/ Bill Parisi
    -----------------------------               -------------------------------
    Name: John Ward                             Name: Bill Parisi
    Title: Chairman                             Title: Managing Member

                                       14<PAGE>

                                                                   EXHIBIT 10.18

                       ENDORSEMENT AND SERVICES AGREEMENT

This Agreement is made this 15th day of October, 2004 by and between Kentucky
Eleven, Inc. ("KE") for the services of Phil Simms ("Simms") and Teknik Digital
Arts, Inc. ("TDA").

WHEREAS, TDA desires that KE, and KE agrees, to cause Simms to perform certain
services for TDA and to grant certain rights to TDA in connection with the
promotion, marketing and advertising of certain of TDA's "Products", as defined
herein, on the terms and conditions set forth herein; and

NOW, THEREFORE, in consideration of the mutual promises contained herein, it is
agreed as follows:

1.    "Products", as used herein, shall mean: (i) that certain interactivity
licensed device presently known as the Pep Pad, by whatever name hereafter known
("Pep Pad") and (ii) specifically all physically interactive training
performance software developed for use with the PepPad, in any and all licensed
platforms and applications, which now or which may hereafter during the Term
hereof (as hereinafter defined) utilize the "Pep Pad for physically interactive
training purposes".

2.    (a) TDA shall have the right to use Simms's name, photograph and likeness
in connection with printed materials promoting, marketing and/or advertising the
Products, including but not limited to, consumer print advertising, sales
brochures and Product labeling and packaging. Simms shall have the right to
approve the foregoing, including but not limited to all proposed advertising
copy, sales brochures and all proposed Product labeling and packaging. Simms
shall have fourteen (14) days from receipt of marketing materials to disapprove
in writing to JV and explain specifically why materials are not approved. If
notice is not received within that time frame, then said materials shall be
deemed approved.

      (b) Simms shall be available to perform for the recording of radio and
television commercials and/or "infomercials" for the Products. TDA agrees that
Simms shall have the right to approve the proposed and final script and format
of any of the foregoing and all proposed final edited versions thereof prior to
initial broadcast. Simms shall have fourteen (14) days from reviewing proposed
and final scripts, infomercials and commercials to disapprove in writing to JV.
If notice is not received within that time frame, then said materials shall be
deemed approved. No more than one (1) infomercial per year shall be produced
during each "Contract Period" of the "Term" hereof (as those terms are defined
in Paragraph 3(a) below).

      (c) In connection with the performance of his duties pursuant to
Paragraphs 2(a) and 2(b) above, Simms shall be available to TDA during each year
of the "Contract Period" of the "Term" hereof for a total of up to two (2)
Personal Services Days, one (1) of which shall be devoted to: (x) a photo
session for materials subject to Paragraph 2(a) and/or the production of any
radio commercials produced pursuant to Paragraph 2(b), and the other of which
shall be devoted to: (y) the production of television commercials and/or an
infomercial subject to Paragraph 2(b). Simms's maximum time commitment for any
Personal Services Day shall be four (4) hours with respect to a photo session
and/or radio production session and eight (8) hours with respect to a television
and/or infomercial production session. Hours available for a Personal Services
Day may not be used over the course of more than one (1) calendar day and are
not transferable between each other.

      (d) In addition to the foregoing, Simms shall be available during each
year of the "Contract Period" of the "Term" hereof to make up to three (3)
personal appearances on TDA's behalf, the location, format and nature of Simms's
duties in connection therewith to be mutually agreed upon. Simms' maximum time
obligation in connection with each personal appearance shall be two (2) hours.

      (e) All services to be performed hereunder shall be performed at mutually
agreeable times and locations and shall be subject to at least fifteen (15) days
prior written notice and to any prior conflicting engagements or obligations
Simms may have. In connection with all services, TDA shall provide Simms and one
(1) companion or business representative with roundtrip airfare and limousine
ground transportation and (if required) room and lodging, all of which shall be
on a "first class" basis.

      (f) Personal Services Days and personal appearance days are not cumulative
and may not be transferred between Contract Periods.

<PAGE>

3.    (a) The term of this Agreement (the "Term") and of TDA's rights hereunder
shall be for a three (3) year period commencing on the date hereof and expiring
on October 14, 2007, unless sooner terminated or renewed in accordance with
applicable provisions elsewhere set forth herein. "Contract Period", as used
herein, shall mean each consecutive twelve (12) month period of the Term, the
first of which shall commence as of October 15, 2004.

      (b) The territory to which this agreement applies is the world (the
"Territory".)

4.    TDA shall pay KE the following compensation in respect of the rights
granted and services agreed to be performed by Simms hereunder:

      (a) Royalty: TDA will pay KE a royalty of five (5%) percent of TDA's
"Adjusted Gross Receipts" from the sale in any and channels of distribution, or
any other exploitation, of the Products during the "Royalty Period" (as
hereafter defined) throughout the Territory. "Adjusted Gross Receipts" shall
mean TDA's gross receipts from such sale or other exploitation of the Products,
less only, on a Product by Product basis, actual documented out of pocket third
party distribution costs or charges. "Royalty Period" shall mean the three (3)
year period commencing as of the date of the first commercial shipment of any of
the Products, notwithstanding that said Royalty Period shall end following
expiration of the Term. TDA shall, on or before 45 days following each September
30th, December 31st, March 31st and June 30th during the Royalty Period, render
detailed reports to KE setting forth the quantities of Products sold by TDA and
the Adjusted Gross Receipts derived therefrom during the preceding period. At
the time of rendering such reports, TDA will pay to KE all royalties shown to be
due. KE shall have the right to audit TDA's books and records upon reasonable
notice to verify the accuracy of TDA's accountings. In the event of a
discrepancy in KE's favor of 5% or more, TDA shall reimburse KE for its audit
fees and expenses.

      (b) TDA confirms KE's royalty is payable by TDA regardless of whether TDA
elects to actually use any or all of the rights granted herein or call upon any
or all of the services Simms has agreed to perform hereunder, so long as Simms
is ready, willing and able to perform.

      (c) All monies payable to KE shall be paid to "16W Marketing, LLC, as
agent for Kentucky Eleven, Inc. f/s/o Phil Simms" and shall be sent to KE c/o
16W Marketing, LLC, 75 Union Avenue, Rutherford, NJ 07070 or such other address
as KE may designate in writing.

5.    For a period of 120 days following the expiration of the Royalty Period
hereof TDA shall have the right to sell-off TDA's then remaining inventory of
royalty bearing Products bearing Simms's name or likeness, subject to TDA's
obligation to pay the applicable royalty to KE hereunder within 30 days after
expiration of each sixty (60) day period of the sell-off period.

6.    (a) Simms shall not endorse within the Territory during the Term hereof
any other interactive fitness video games. Simms shall not otherwise be
restricted hereby in connection with the exploitation of his name, photograph,
likeness, autograph, or services. TDA agrees that the rights granted to TDA
hereunder may be utilized solely in connection with the advertising and
promotion of the Products and may not, without Simms's prior written consent, be
used in conjunction with the advertising or promotion of any other products,
services or goods (that is, there shall be no cross-promotions, tie-ins or other
types of uses associated with other products or services without such consent).
TDA further agrees that Simms shall have the right to approve in advance all
press releases, biographies and other written or visual material issued to
promote the subject matter hereof.

      (b) No premium or promotional items utilizing any of the rights granted to
TDA hereunder may be produced without KE's consent.

7.    TDA understands and agrees that KE and Simms shall not be deemed to be
granting TDA any rights owned or controlled by any third parties, including but
not limited to the CBS, the NFL or the New York Giants, any required clearance
of which shall be TDA's sole responsibility at TDA's sole expense.

8.    (a) TDA hereby indemnifies and holds harmless, KE, Simms, his and its
agents and assigns from and against any and all liability, expense and cost
(including reasonable attorneys' fees) arising out of any claim based on the
use, quality, or safety of the Products or based on any act or omission by TDA
or any of TDA's agents, officers, or employees or any third parties in
connection with the production or creation of advertising or promotional
materials hereunder, or based on any act or omission by Simms in connection with
the performance by Simms of any of his obligations hereunder.

<PAGE>

      (b) TDA shall provide, at its sole cost, Commercial General Liability
insurance covering any claims, liabilities or losses described in the foregoing
indemnity. Such insurance shall be in an amount not less than one Million
($1,000,000) Dollars aggregate per occurrence and One Million ($1,000,000),
placed with C.N.A. KE, Simms and all other indemnitees referred to in Paragraph
8(a) shall be listed as additional insureds in connection with the foregoing
insurance policies and TDA will provide KE with documentation of compliance with
the foregoing.

9.    TDA may not claim KE or Simms to be in breach hereof unless TDA has given
KE written notice of any alleged breach and same has not been substantially
cured within twenty (20) days following receipt of such notice.

10.   This Agreement represents the sole and final agreement between the parties
hereto and may not be modified except by written instrument signed by both
parties. This agreement shall be construed in accordance with the laws of the
State of Arizona applicable to agreements wholly performed therein. In the event
of any litigation or other legal proceeding brought against one party by the
other based on or arising under this Agreement, the prevailing party shall be
entitled to recover legal fees in addition to any other sums awarded.

11.   Special Provisions:

      A. TDA shall issue Simms/KE, Twenty Thousand (20,000) shares of Rule 144
restricted common stock in TDA.

      B. Notwithstanding anything to the contrary contained herein, KE shall
have the option, exercisable at any time before expiration of the second twelve
(12) month period of the Royalty Period, to elect to receive, in lieu of any
future royalty entitlement under Paragraph 4(a) on Product sales first occurring
after the date of any such election, and TDA agrees to issue, two hundred
thousand (200,000) shares of Rule 144 restricted common stock in TDA, which
shall be in addition to those shares issued per Subparagraph C above.

            1. Any election by KE shall not effect KE's right to thereafter
            receive any accrued royalties on Adjusted Gross Receipts earned or
            credited to TDA prior to the date of election.

      C. In the event of any stock split, reorganization, merger,
recapitalization or other similar event, TDA shall make such adjustment in the
number of TDA shares subject to 11 A. and 11 B. above as is required to maintain
value.

IN WITNESS WHEREOF, the parties hereunto have set their hands all as of the date
and year first above written.

TEKNIK DIGITAL ARTS, INC.                 KENTUCKY ELEVEN, INC.

BY: /s/ John Ward                         By: /s/ Phil Simms
    --------------------------                --------------------------------

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