Document:

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                                                                   EXHIBIT 10.39

                             SUBSCRIPTION AGREEMENT

         This Subscription Agreement (hereinafter the "Agreement") is entered
into this 16th day of February, 2004, by and between Leonard Bellezza
("Purchaser") and Power Efficiency Corporation ("PEC").

         WHEREAS, Purchaser desires to purchase from PEC, and PEC desires to
sell to Purchaser, shares of PEC's common stock as described below;

         NOW, THEREFORE, in consideration of the foregoing and of the promises
and covenants contained herein, it is hereby covenanted and agreed as follows:

         a.       Agreed Subscription; Purchase Price. Purchaser hereby
                  purchases from PEC 1,212 newly issued shares of PEC's common
                  stock (the "Shares") for the purchase price of $800
                  (approximately $0.66 per share; the closing price of PEC's
                  common stock on December 9, 2003). The purchase price shall be
                  paid to PEC by the cancellation of $800 of debt owed by PEC to
                  Purchaser.

2.       Acknowledgments; Economic Risk; No Liquidity. Purchaser understands and
         agrees that the purchase of the Shares is not a liquid investment. In
         particular and in addition to the representations in Section 3 hereof,
         Purchaser recognizes, acknowledges and agrees that:

         a.       Purchaser must bear the economic risk of investment in the
                  Shares for an indefinite period of time since the Shares have
                  not been registered under the Securities Act of 1933, as
                  amended (the "Securities Act") or applicable state securities
                  laws ("State Acts"), and, therefore, cannot be transferred or
                  sold unless either they are subsequently registered under the
                  Securities Act and applicable State Acts, or an exemption from
                  registration is available and a favorable opinion of counsel
                  to that effect is obtained.

         b.       Although there is a limited public market for the Company's
                  Common Stock, which is thinly traded on the National
                  Association of Securities Dealers' Over the Counter Bulletin
                  Board ("OTCBB") under the symbol "PREF", the Shares are being
                  issued in a private transaction exempt from the registration
                  requirements of the Securities Act and therefore cannot be
                  freely resold. The Shares are restricted securities. The
                  Shares may be resold in accordance with the provisions of
                  Securities Act Rule 144.

                                       1
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3.       Representations. Purchaser represents to, and agrees with the Company
         that:

         a.       Purchaser has carefully reviewed and understands the risks of
                  and other considerations relating to a purchase of the Shares.

         b.       Purchaser is acquiring the Shares for which he hereby
                  subscribes as principal for his own investment account, and
                  not (1) with a view to the resale or distribution of all or
                  any part thereof, or (2) on behalf of another person. No
                  person other than the undersigned will have a direct or
                  indirect interest in the Shares subscribed for hereby.

         c.       Purchaser consents to the placement of a legend on any
                  certificate(s) evidencing the Shares stating that such
                  securities have not been registered under the Securities Act
                  and setting forth or referring to the restrictions on
                  transferability and sale thereof. Purchaser is aware that the
                  Company will make a notation in its appropriate records with
                  respect to the restrictions on the transferability of such
                  securities.

4.       Terms of Subscription and Closing.

         a.       This subscription, upon acceptance by the Company, shall be
                  binding upon the heirs, executors, administrators, successors
                  and assigns of Purchaser.

         b.       This Agreement shall be construed in accordance with and
                  governed by the laws of the State of Delaware, without giving
                  effect to conflict of laws principles.

                     [Signature page to immediately follow.]

                                       2
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         IN WITNESS WHEREOF, the parties hereto have executed this Subscription
Agreement dated February 16, 2004.

<TABLE>
<CAPTION>
<S>                                                     <C>

------------------------------------------------------- -----------------------------------------------------
POWER EFFICIENCY CORPORATION, a Delaware Corporation    Leonard Bellezza, individually

By: _______________________________                     ___________________________________
Name:  Richard Koch
Title:  Chief Executive Officer

------------------------------------------------------- -----------------------------------------------------
</TABLE><PAGE>

                                                                   EXHIBIT 10.40

                                    PALI CAPITAL, INC.
                     A MEMBER OF THE EUROPEAN AMERICAN INVESTMENT GROUP

February 25, 2004

Richard Koch
Power Efficiency Corporation
4220 Varsity Drive
Ann Arbor, MI  48108

Dear Richard,

                  This letter serves to confirm our Agreement regarding the
engagement of Pali Capital Inc. (the "Representative") by Power Efficiency
Corporation (the "Company") for the placement of Restricted Securities under the
following terms and conditions.

         1. Appointment as Representative.

                  (A) The Company appoints the Representative as its exclusive
representative for the term of this Agreement in order to attempt to raise money
for the Company by introducing it to investors and participating in
presentations to investors to purchase the Company's Restricted Securities,
including Convertible notes, in a method not requiring registration with the
Securities and Exchange Commission or the securities commission of any state.
The exact sum and the particulars of the Restricted Securities will be upon
terms to be negotiated between the Company and the Investor(s). Such terms shall
be acceptable to the Company in its sole discretion. The Company understands
that the Representative has not made any representations that an investment in
the Restricted Securities will be obtained by the Representative on terms
agreeable to the Company.

                  (B) The Representative accepts such appointment and agrees to
attempt to raise the funds contemplated by this Agreement for the Company,
subject to the provisions and conditions of this Agreement; provided, however,
that nothing in this Agreement or otherwise shall be deemed a guaranty or
warranty that the Representative will be able to raise any money for the
Company.

         2. Representations, Warranties and Agreements of the Company. The
Company represents and warrants to, and agrees with the Representative that:

                  (a) The Company is a corporation duly organized, validly
existing and in good standing under the laws of the State of Delaware, with the
corporate power and authority to own its properties and conduct its business.
The Company has the corporate power and authority to execute and deliver this
Agreement and the Agreement has been duly authorized, executed and delivered by
the Company and constitutes a legally valid and binding obligation of the
Company, enforceable against the Company in accordance with its terms except as
such enforcement may be limited by bankruptcy and similar laws or proceedings or
by any proceeding in equity or the equitable power of any court of competent
jurisdiction, whether such proceeding is in equity or at law.

 650 Fifth Avenue, New York, NY 10019 Tel: +1 212 259 2060 Fax: +1 212 259 2090
                E-mail: info@palicapital.com www.palicapital.com

               A Member of the European American Investment Group

<PAGE>

                   (b) Neither the offer nor the sale of the Shares has been or
will be registered with the Securities and Exchange Commission ("SEC"). The
Shares will be offered and sold in reliance upon the exemptions provided by
Section 4(2) and 4(6) of the Securities Act of 1933, as amended (the "Act") and
Regulation D promulgated under the Act. The Company will provide to the
Representative for delivery to all offerees and purchasers and their
representatives any information, documents, and instruments which the Company
deems necessary to comply with the rules, regulations, and judicial and
administrative interpretations respecting compliance with such exemption, with
the Act, and with the Securities Exchange Act of 1934, as amended ("Exchange
Act").

                  (c) The Company will, with the assistance of legal counsel
experienced in securities law, carefully prepare a private placement memorandum
(the "Memorandum") and, to the best of the Company's knowledge, such Memorandum
will comply with the information and disclosure requirements under the Act and
the Exchange Act.

                  (d) Subscriptions for the Notes shall be paid for upon the
terms set forth in the Memorandum and in this Agreement. . The notes referred to
herein, are being validly issued and are binding obligations of the company and
upon conversion, the shares will be validly issued.

                  (e) Except as to information provided by you in writing for
inclusion in the Memorandum as to which the Company makes no representation or
warranty hereunder, the Memorandum as of its date and at all times subsequent
thereto up to and including the Offering Termination Date (as defined below)
will not include any untrue statement of material fact or omit to state any
material fact required to be stated therein or necessary to make the statements
therein not misleading.

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                  (f) The financial information concerning the Company as
disclosed in the Memorandum is true and accurate as of the dates indicated
therewith, and there has not been, as of the date of this Agreement, and there
will not be as of the Offering Termination Date, any material adverse changes
thereto.

                  (g) Except as disclosed in the Memorandum, the Company does
not have any material contingent liabilities, obligations, or claims against it
nor has it received credible threats of any such claims. The Company shall
notify Representative if, between the date of the Memorandum and the Offering
Termination Date: (i) there is any material adverse change in the condition,
financial or otherwise, of the Company; (ii) there is any material adverse
transaction entered into by the Company; (iii) the Company incurs any material
obligations, contingent or otherwise; and (iv) there is any material adverse
change in the business of the Company.

                  (h) The Company is not in default in the performance of any
material obligation, agreement, or condition. The execution and delivery of this
Agreement, the consummation of the transactions herein contemplated, and
compliance with the terms of this Agreement will not conflict with or result in
a breach of any of the terms, conditions, or provisions of, or constitute a
default under, any agreement or instrument to which the Company is a party or by
which the Company is bound or any existing law, order, rule, regulation, writ,
injunction, or decree of any government, governmental instrumentality, agency,
or body, arbitration tribunal or court, domestic or foreign. The consent,
approval, authorization, or order of any court or governmental instrumentality,
agency or body is not required for the consummation of the transactions herein
contemplated except such as may be required under the blue sky or securities
laws of any state or jurisdiction.

                  (i) Each subsidiary of the Company, if any, is on the date
hereof and on the Offering Termination Date will be duly formed, validly
existing, and in good standing as a corporation under the laws of its state of
incorporation with full power and authority to conduct its business, present and
proposed, as described in the Memorandum; and each subsidiary of the Company, if
any, is, to the extent required by applicable law, duly qualified and in good
standing as a foreign corporation in each jurisdiction other than its state of
incorporation in which such subsidiary owns or leases property or transacts
business and in which such qualification is required in connection with the
business of such subsidiary.

                  (j) Except as disclosed in the Memorandum, on the date of this
Agreement there will be no action, suit, or proceeding before any court or
governmental agency, authority, or body pending or to the knowledge of the
Company threatened against the Company which could cause a materially adverse
change in the business or financial affairs of the Company.

<PAGE>

                  (k) The Company does not know of any outstanding claims for
compensation in the nature of a finder's fee or origination fee with respect to
the sale of the Shares hereunder except for fees that are provided for herein or
disclosed in the Memorandum.

                  (l) Each material contract to which the Company is a party has
been duly and validly executed, and, except as disclosed in the Memorandum, is
in full force and effect in all material respects in accordance with its terms;
none of such contracts has been assigned by the Company; and, except as
disclosed in the Memorandum, the Company does not know of any present situation
or condition or fact which would prevent material compliance with the terms of
such contacts, as amended to date. Except for amendments or modifications of
such contracts in the ordinary course of business and except as disclosed in the
Memorandum, the Company does not have any intention of exercising any right it
may have to cancel any of its obligations under any of such contracts and it
does not have knowledge that any other party to any such contracts has any
intention not to render full performance under such contracts.

                  (m) The Company has filed all tax returns which are required
to be filed as of the date hereof and has paid all taxes shown on such returns
and has paid all assessments received by the Company to the extent such have
become due.

                  (n) The execution and delivery of this Agreement by the
president or chief executive officer of the Company creates a valid, binding,
and legally enforceable obligation of the Company.

                  (o) Neither the Company nor any of the officers or directors
of the Company:

                           (i) Has filed a registration statement, which is the
subject of any pending proceeding or examination under Section 8 of the Act or
has been the subject of any refusal order or stop order thereunder within five
years prior to the date of this Agreement;

                           (ii) Is subject to any pending proceeding under Rule
258 or any similar rule adopted under Section 3(b) of the Act or to an order
entered thereunder within five years prior to the date of this Agreement;

<PAGE>

                           (iii) Has been convicted within ten years prior to
the date of this Agreement of any
felony or misdemeanor in connection with the purchase or sale of any security,
involving the making of any false filing with the SEC, or arising out of the
conduct of the business of an underwriter, broker, dealer, municipal securities
dealer, or investment advisor;

                           (iv) Is subject to any order, judgment, or decree of
any court of competent jurisdiction temporarily or preliminarily restraining or
enjoining, or is subject to any order, judgment, or decree of any court of
competent jurisdiction, entered within five years of the date of this Agreement
permanently restraining or enjoining such person from engaging in or continuing
any conduct or practice in connection with the purchase or sale of any security,
involving the making of any false filing with the SEC, involving the failure to
comply with Rule 503 under the Act, or arising out of the conduct of the
business of an underwriter, broker, dealer, municipal securities dealer, or
investment advisor;

                           (v) Is subject to a United States Postal Service
false representation order entered under Section 3005 of Title 39, United States
Code, within five years prior to the date of this Agreement or is subject to a
temporary or permanent restraining order or preliminary injunction entered under
Section 3007 of Title 39, United States Code, with respect to conduct alleged to
have violated Section 3005 of Title 39, United States Code;

                           (vi) Is subject to an order of the SEC entered
pursuant to Section 15(b), 15B(a) or 15B(c) of the Exchange Act or is subject to
any order of the SEC entered pursuant to Section 203(e) or (f) of the Investment
Advisors Act of 1940;

                           (vii) Is suspended or expelled from membership in or
suspended or barred from association with a member of an exchange registered as
a national securities exchange pursuant to Section 6 of the Exchange Act, an
association registered as a national securities association under Section 15A of
the Exchange Act, or a Canadian securities exchange or association for any act
or omission to act constituting conduct inconsistent with just and equitable
principles of trade; or

                           (viii) Is currently named in a Formal Order of
Investigation issued by the SEC.

                  (p) The Company will comply with all of the conditions and
requirements of Regulation D, which are applicable to the Offering.

<PAGE>

                  (q) The Company will use the proceeds from the sale of the
Shares substantially in the manner set forth in the Memorandum.

                  (r) Exhibits, as such term is used in Rule 502(b)(iii) under
the Act, will either be included in the Memorandum or identified in the
Memorandum and made available to prospective purchaser of Shares, upon such
prospective purchaser's written request, a reasonable time prior to the purchase
of Shares by such prospective purchaser.

                  (s) The Company owns or possesses adequate certificates,
permits, licenses, or approvals issued by the appropriate federal, state, and
local regulatory authorities necessary to conduct the Company's business and to
retain possession of its properties. The Company has not received any notice of
any proceeding relating to the revocation or modification of any of these
certificates, permits, licenses, or approvals. The Company has sufficient
trademarks, patent rights, and copyright protection to conduct its business as
now being conducted; and except as described in the Memorandum, the Company has
no knowledge of any use by it of the trade secrets of others, of infringement by
it of trademarks, patent rights, or copyrights of others, or of any claim being
made against the Company regarding trademark, patent, or copyright infringement
or use of trade secrets of others.

                  (t) The Company has marketable title to all properties,
including patents, patent applications, trademarks, trademark applications,
service marks, service mark applications, copyrights, equipment, and technology,
described in the Memorandum as owned by the Company. The properties are free and
clear of all liens, charges, encumbrances, or restrictions, however
characterized, except as described in the Memorandum. All of the contracts,
leases, subleases, patents, patent applications, trademarks, trademark
applications, service marks, service mark applications, copyrights, licenses,
and agreements, however characterized, under which the Company holds its
properties, as described in the Memorandum, are in full force and effect.

                  (u) The Company has not at any time during the last five years
made any unlawful contribution to any candidate for foreign office, or failed to
disclose fully any contribution in violation of law, or made any payment to any
federal or state governmental officer or official or other person charged with
similar public or quasi-public duties, other than payments required or permitted
by the laws of the United States of any jurisdiction thereof.

<PAGE>

                  (v) Except as specifically described in the Memorandum, the
Company is in compliance with all federal, state, and local rules, regulations,
and policies relating to the use, treatment, storage, transportation, discharge,
emission, or disposal of, or exposure of others to, toxic substances and
protection of health, safety, or the environment ("Environmental Laws") which
are applicable to its business; there is no pending or asserted claim,
liability, or investigation by any third party or governmental authority against
the Company under Environmental Laws; no substances which are prohibited or
regulated by any Environmental Law or designated to be radioactive, toxic,
hazardous, or otherwise a danger to health or the environment by any
governmental agency ("Hazardous Material") are present or likely to become
present on any property which is owned, leased, or occupied by the Company and
no such property has been designated as a SuperFund site, pursuant to the
Comprehensive Response, Compensation, and Liability Act of 1980, as amended, or
otherwise designated as a contaminated site under applicable federal, state, or
local law; and the Company has received all permits, licenses, or other
approvals required of it under Environmental Laws to conduct its business as
presently conducted and is in compliance with all terms and conditions of such
permits, licenses, or approvals.

If the Company has any subsidiaries, the parties agree that the representations
and warranties contained in section 2 hereof, shall be deemed to have been made
by the Company on its own behalf and on behalf of each of its subsidiaries.

         3. Purchase, Sale and Delivery of the Shares. On the basis of the
representations and warranties herein contained and subject to the terms and
conditions herein set forth:

                  (a) The Company hereby appoints Pali as its exclusive agent,
to solicit purchase of the Restricted Securities, and Pali agrees to use its
best efforts to obtain such purchase to the extent consistent with the
requirements of Sections 4(2) and 4(6) of the Act, Regulation D, and applicable
requirements of the securities laws of any state in which the sale of the Shares
is being made. It is understood that no sale shall be regarded as effective
unless and until accepted by the Company, and that the Company reserves the
right to refuse to sell the Shares to any person; provided, however, acceptance
of a subscription by the Company shall not be unreasonably withheld. It shall be
the obligation of the Company to determine, prior to acceptance of a
subscription, that the prospective investor is an accredited investor. The
Company shall be entitled to rely on the representations as to the status of a
prospective investor contained in the subscription documents.

<PAGE>

                  (b) Pali shall observe the following procedures with respect
to the offering:

                           (i) Prior to delivery of the Memorandum to any
prospective investor, Pali shall deliver a copy of a Non-Disclosure Agreement
provided by the Company, and shall receive an executed copy of the
Non-Disclosure Agreement from the prospective investor. Pali shall deliver the
original copy of the executed Non-Disclosure Agreement to the Company. If a
prospective investor to whom a copy of the memorandum has been provided decides
not to participate in the Offering, Pali shall use its best-efforts to recover
the copy of the Memorandum delivered to such prospective investor.

         4. Compensation to the Representative.

                  (A) Fees. If during the term of this Agreement, the Company
         sells any of its Restricted Securities to any Investors, whether
         introduced by the Representative or not, the Company shall pay to the
         Representative, at the closing of each sale of Restricted Securities, a
         fee equal to: Ten percent (10.0%) of the gross proceeds of the
         Restricted Securities sold at each closing; said fee also shall apply,
         for a period of 12 months after the termination of this agreement to
         any investor introduced by the Representative. There shall be no fees
         due under this provision for any securities purchased by directors,
         officers, Affiliates or Employees of the Company. The term Affiliate
         shall include, but is not limited to, any person or entity that,
         directly or indirectly, holds an economic or voting interest in the
         Company of at least five percent.

                  (B) Acquisition. In the case of an acquisition, merger or
         joint venture with an investor introduced by the representative, a fee
         3% of the gross consideration, (which shall include all cash, stock and
         other assets paid, or to be paid, and all indebtedness assumed, or
         taken subject to; and for this purpose the value of stock and other
         assets are to be determined by their fair market value and indebtedness
         is to be valued at its face amount) shall be paid by the Company to the
         Representative. The provisions of this paragraph shall be in force for
         a period of one year.

                  (C) Expenses. The Company agrees to reimburse the
         Representative for any ordinary and necessary business expenses
         including legal fees to a maximum of $25,000.

<PAGE>

                  (D) Finders fees: Representative is not obligated for any
         finders fees associated with this transaction.

         5. Representative's Duties. The Representative shall:

                  (A) Endeavor to aid the Company to sell its Restricted
         Securities, as contemplated by this Agreement; provided, however, that
         nothing in this Agreement or otherwise shall be deemed a guaranty or
         warranty by the Representative that it will be successful in raising
         any money for the Company;

                  (B) Devote such time as the Representative determines may be
         reasonably necessary for the purpose of aiding the Company to sell its
         Restricted Securities; and

         6. Term of Agreement. This Agreement shall continue for a term of 120
days, to be extended upon written agreement of both parties.

         7. No Employment Contract. Nothing contained in the Agreement shall be
construed to constitute the Representative as a partner, employee, or agent of
the Company, nor shall either party have any authority to bind the other in any
respect, it being intended that each shall remain an independent contractor
responsible for its own actions.

         8. Indemnification. The parties agree to indemnify one another and hold
each other harmless from and against any losses, claims, damages, judgments,
assessments, costs and other liabilities and shall reimburse each other for all
fees and expenses (including reasonable attorneys fees) as they are incurred by
an indemnified party in defending any claim, action or proceeding arising out of
or in connection with any untrue statement of material fact or omission to state
a material fact. No party from whom indemnification shall be sought shall be
liable for the negligence, gross negligence, bad faith or willful misconduct of
the other party.

The party seeking indemnification shall, within thirty (30) days of receipt of
actual notice of the claim, action or proceeding, notify the other party in
writing of the claim, action or proceeding. Failure to notify the party who is
obligated to provide the indemnity described herein of the claim, action or
proceeding shall result in an absolute waiver of the party's right to seek
indemnification.

<PAGE>

         9. Entire Contract. This Agreement contains the entire understanding of
the parties and supersedes all previous verbal and written agreements. There are
no other agreements, representations, or warranties not set forth herein.

         10. Notices. All notice or other documents under this Agreement shall
be in writing and delivered personally or mailed by certified mail, postage
prepaid, addressed to the Company or the Representative, to their respective
addresses set forth at the beginning of this Agreement. Any notices to the
Representative shall be sent Attn: Herbert B. Soroca. Any notices sent to the
Company shall be sent Attn: Richard Koch.

         11. Disputes Resolution, Attorney Fees. The Company hereby irrevocably
submits to the jurisdiction of any New York State or Federal court sitting in
New York County over any action or proceeding arising out of or relating to this
Agreement and the Company hereby irrevocably agrees that all claims in respect
of such action or proceeding may be heard and determined in such New York State
or Federal court. The Company hereby irrevocably waives, to the fullest extent
it may effectively do so, the defense of an inconvenient forum to the
maintenance of such action or proceeding. The Company agrees that a final
judgment in any such action or proceeding shall be conclusive and may be
enforced in other jurisdictions by suit on the judgment or in any other manner
provided by law. Nothing in this paragraph shall affect the right of the
Representative to bring any action or proceeding against the Company in the
courts of any other jurisdiction.

         12. Governing Law. This Agreement shall be construed in accordance
with, and governed by, the procedural and substantive laws of the State of New
York, without giving effect to conflict of law principles.

         13. Binding Effect. The provisions of this Agreement shall be binding
upon and inure to the benefit of each of the parties and their respective
successors and assigns. This document shall be binding when signed in
counterpart and/or delivered by facsimile.

         14. Tombstone. The Company authorizes Representative to make public
notice in the form of a "tombstone," at Representative's expense, of any
transaction concluded under this Agreement.

If the foregoing meets with your understanding and approval, please sign and
return one copy to me for our records.

<PAGE>

Very truly yours,

                                                        PALI CAPITAL INC.

                                                  By:   ________________________
                                                        Herbert B. Soroca
                                                        Senior Managing Director
                                                        Dated: _________________

Power Efficiency Corporation

By:_________________________
   Richard Koch
   CEO and President
   Dated:  _____________________

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