Document:

GOOGLE
SEARCH AND ADVERTISING SERVICES AGREEMENT

 

This
Google Search and Advertising Services Agreement (“GSA”) is entered into by Google Ireland Limited,
whose principal place of business is at Gordon House, Barrow Street, Dublin 4 (“Google”) and Babylon Ltd
whose registered office is at 10 Hatasi, Or Yehuda, 60212 Israel (“Company”)
and is effective from 1st January 2011 (“GSA Effective Date”).

 

INTRODUCTION

 

		(A)	Google
                                                           and Company have agreed that Google will provide certain of its search
                                                           and advertising related services to Company, as listed in one or more
                                                           Order Forms.

 

		(B)	Each
                                                           Order Form will form a separate (and separately terminable) agreement
                                                           between Company and Google on the terms contained in the Order Form
                                                           and in this GSA.

 

AGREED
TERMS

 

		1.	Definitions

 

		1.1	In
                                                                                                  this GSA and any Order Form(s):

 

“Ad”
means an advertisement forming part of an Ad Set;

 

“Ad
Revenues” means the AdSense Revenues and ADX Revenues;

 

“Ad
Set” means a set of one or more advertisements provided through the applicable Advertising Services;

 

“Advertising
Services” means the AdSense Services and/or the ADX Services (if ordered);

 

“AdSense
Revenues” means, for each of the AdSense Services, for any period during the Term, revenues that are recognised by Google
and attributed to Ads displayed to End Users in that period in accordance with the applicable Agreement; 

 

“AdSense
Services” means the AdSense services listed on the front pages of the applicable Order Form, as updated by [* * *] from
time to time;

 

“AdSense
Site” means, for the AdSense Services, the web site(s) located at the URL(s) listed on the front pages of the
applicable Order Form in the AdSense Services section, together with any additional URL(s) approved by Google from time to time
in accordance with clause 6.3(a) of this GSA;

 

“ADX”
means Google Doubleclick Ad Exchange;

 

“ADX
Guidelines” means the guidelines applicable to the ADX Services, as provided by Google to Company from time to time;

 

“ADX
Revenues” means, for the ADX Services, for any period during the Term, revenues that are recognised by Google
and attributed to Ads displayed to End Users in that period in accordance with the applicable Agreement;

 

“ADX
Services” means the ADX services listed on the front pages of the applicable Order Form, as updated by Google from time
to time;

 

“ADX
Site” means the website(s) located at the URL(s) submitted by Company in writing to Google or through
the ADX user interface, together with additional URL(s) submitted to Google from time to time under clause 6.3(a)
of this GSA;

 

“AFC”
means the provision of content and/or placement targeted hyperlinked advertisements via Google’s AdSense for Content Service
under the applicable Agreement;

 

“AFS”
means the provision of keyword targeted hyperlinked advertisements via Google’s AdSense for Search Service under the applicable
Agreement;

 

“Agreement”
means an agreement between Company and Google on the terms contained in the applicable Order Form and this GSA;

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
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“Approved
Client Application” means, for each of the Services, any application, plug-in, helper, component or other executable
code that runs on a user’s computer and is approved for the purpose of accessing those Services, as stated in the applicable
Order Form or as otherwise agreed between the parties from time to time in writing;

 

[*
* *];

 

“Client
ID” means an alphanumeric code as provided by Google to Company from time to time to be used to identify each Request;

 

[*
* *];

 

“Company
Content” means any content served to End Users that is not provided by Google;

 

“Company
Partner” means, in respect of the ADX Site(s): (i) the owner (if not Company) of those Sites (if Company is not the
owner of the ADX Site(s)); (ii) the third party with which Company is co-branding the ADX Site(s); or (iii) the third party for
which Company is providing the Site on a white label basis;

 

[*
* *];

 

“Confidential
Information” means information disclosed by (or on behalf of) one party to the other party under this GSA or any Agreement
that is marked as confidential or, from its nature, content or the circumstances in which it is disclosed, might reasonably be
supposed to be confidential. It does not include information that the recipient already knew, that becomes public through no fault
of the recipient, that was independently developed by the recipient or that was lawfully given to the recipient by a third party;

 

“End
Users” means individual human end users of a Site, Approved Client Application or Feed;

 

“Equivalent
Ads” means any advertisements that are the same as or substantially similar in nature to the AFS Ads provided
by Google under any Agreement.

 

“Feed”
means any RSS, or variant, feed containing content from a Site as made available by the Company from time to time;

 

[*
* *]; 

 

[*
* *];

 

“Google
Brand Features” means Google’s trade names, trademarks, logos and other distinctive
brand features; 

 

“Google
Branding Guidelines” means the then-current brand treatment guidelines applicable to the AdSense Services
and Search Services which may be found at the following URL: http://www.google.com/wssynd/02brand.html (or such other URL
Google may provide from time to time);

 

“Google
Program Guidelines” means the policy and implementation guidelines applicable to the AdSense Services and Search Services,
including any client application guidelines (where applicable), as notified to Company by Google from time to time;

 

“Google
Technical Protocols” means the Google technical protocols and other technical requirements and specifications applicable
to the Services as notified to Company by Google from time to time;

 

“Group
Company” means in relation to each of the parties, any corporate body that (directly or indirectly) controls, is controlled
by or is under common control with that party;

 

“Intellectual
Property Rights” means all copyright, moral rights, patent rights, trade marks, rights in or relating to databases,
rights in or relating to confidential information and any other intellectual property rights (registered or unregistered) throughout
the world;

 

“Net
AdSense Revenues” means, for each of the AdSense Services, for any period during the Term, AdSense Revenues for that
period [* * *];

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
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“Order
Form” means a fully executed Google order form which incorporates this GSA;

 

[*
* *];

 

[*
* *];

 

“Request”
means a request from Company or an End User to Google for a Search Results Set and/or an Ad Set (as applicable);

 

“Results”
means Search Results Sets, Search Results, Ad Sets and/or Ads;

 

“Results
Page” means any Site page, or page forming the content in a Feed, which contains any Results;

 

“Search
Box” means a search box or other means approved by Google for the purpose of sending search queries to Google as part
of a Request;

 

[*
* *];

 

“Search
Query” means (a) a text query submitted directly on a Site or through any Approved Client Application by an End User
by way of a Search Box, [* * *];

 

“Search
Result” means a search result forming part of a Search Results Set;

 

“Search
Results Set” means a set of one or more search results provided through the applicable Search Services;

 

“Search
Services” means the search services listed on the front pages of the applicable Order Form;

 

“Search
Site” means, for the Search Services, the web site(s) located at the URL(s) listed on the front pages of the
applicable Order Form in the Search Services section, together with any additional URL(s) approved by Google from time to time
in accordance with clause 6.3(a) of this GSA;

 

“Services”
means the Advertising Services and/or Search Services (as applicable);

 

“Site”
means, the Search Site(s), the AdSense Site(s) and/or the ADX Site(s), as applicable;

 

“Term”
means the term as stated in the applicable Order Form; and

 

“Valid
Request” means a Request received by Google which: (i) contains the applicable Client ID; (ii) conforms to the applicable
Google Technical Protocols; (iii) is not generated by any automated, deceptive, fraudulent or other invalid means (including robots,
macro programs, and internet agents) as reasonably determined by Google.

 

“Year”
means, during the Term (as applicable): (a) a period of 12 months commencing on the Order Form Effective Date; or (b) any subsequent
12 month period thereafter, each commencing on the anniversary of the Order Form Effective Date;

 

“Year
One” means the first period of 12 months starting from the Order Form Effective Date.

 

		1.2	The
                                                                                                  words “include”
                                                                                                  and “including”
                                                                                                  will not limit the generality
                                                                                                  of any words preceding them.

 

		2.	Implementation
                                                                                                         Requirements

 

		2.1	Launch
                                                                                                  of the AdSense Services and
                                                                                                  Search Services

 

		(a)	The
                                                                                                      parties will each use their
                                                                                                      reasonable endeavours to
                                                                                                      launch the AdSense Services
                                                                                                      and Search Services into
                                                                                                      live use within [* * *]
                                                                                                      days from the effective
                                                                                                      date of the applicable Order
                                                                                                      Form.

 

		(b)	Company
                                                                                                      will not put its implementation
                                                                                                      of the AdSense Services
                                                                                                      and Search Services for
                                                                                                      a Site into live use (or
                                                                                                      any amended implementation
                                                                                                      pursuant to clause 6.2a
                                                                                                      or b) until Google has notified
                                                                                                      Company that the implementation
                                                                                                      for that Site is approved
                                                                                                      (this approval not to be
                                                                                                      unreasonably withheld or
                                                                                                      delayed).

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
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		2.2	Implementation

 

		(a)	Implementation
                                                                                                      of Services on a Site, Approved
                                                                                                      Client Application or through
                                                                                                      a Feed is conditional on
                                                                                                      Company or, in the case
                                                                                                      of ADX Services, on Company
                                                                                                      or Company Partner:

 

		(i)	being
                                                                                                    the technical and editorial
                                                                                                    decision maker in relation
                                                                                                    to each page, including Results
                                                                                                    Pages, on which the Services
                                                                                                    are implemented; and

 

		(ii)	having
                                                                                                     control over the way in which
                                                                                                     the Services are implemented
                                                                                                     on each of those pages;

 

		(b)	Company
                                                                                                      will ensure that the AdSense
                                                                                                      Services and Search Services
                                                                                                      are implemented and maintained
                                                                                                      in accordance with:

 

		(i)	the
                                                                                                    applicable Google Technical
                                                                                                    Protocols;

 

		(ii)	the
                                                                                                     applicable Google Branding
                                                                                                     Guidelines;

 

		(iii)	the
                                                                                                      applicable Google Program
                                                                                                      Guidelines; and

 

		(iv)	the
                                                                                                     mock ups and specifications
                                                                                                     for such AdSense Services
                                                                                                     and Search Services set out
                                                                                                     in the exhibits to the applicable
                                                                                                     Order Form, unless otherwise
                                                                                                     approved by Google or permitted
                                                                                                     in accordance with clause
                                                                                                     6.2(a), (b) or (c).

 

If
there is any conflict between: (a) the items listed in 2.2(b) (i), (ii) and (iii); and (b) the mock ups and specifications referred
to in 2.2(b) (iv), then the items listed in 2.2(b) (i), (ii)
and (iii) shall take precedence over 2.2(b) (iv), and Company shall make all changes requested
by Google in respect of the implementation of the AdSense Services and Search Services to resolve such conflict.

 

		(c)	Company
                                                                                                      will ensure that the ADX
                                                                                                      Services are implemented
                                                                                                      and maintained in accordance
                                                                                                      with:

 

		(i)	the
                                                                                                    applicable Google Technical
                                                                                                    Protocols; and

 

		(ii)	the
                                                                                                     ADX Guidelines.

 

		2.3	Requests

 

		(a)	Google
                                                                                                      will:

 

		(i)	for
                                                                                                    each Valid Request received
                                                                                                    by it, where available provide
                                                                                                    a Search Results Set or an
                                                                                                    Ad Set (as applicable); and

 

		(ii)	[*
                                                                                                     * *].

 

		(b)	Company
                                                                                                      will:

 

		(i)	ensure
                                                                                                    that every Search Query generates
                                                                                                    a Request containing that
                                                                                                    Search Query;

 

		(ii)	ensure
                                                                                                     that all Requests are sent
                                                                                                     to Google without editing,
                                                                                                     modifying or filtering the
                                                                                                     Requests or any Search Queries
                                                                                                     contained in the Requests
                                                                                                     individually or in the aggregate;
                                                                                                     and

 

		(iii)	display
                                                                                                      the Search Results Sets
                                                                                                      and/or Ad Sets (as applicable)
                                                                                                      on the applicable Site or
                                                                                                      as part of the applicable
                                                                                                      Feed.

 

		2.4	[*
                                                                                                  * *]

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
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		3.	[*
                                                                                                         * *]

 

		4.	Policy
                                                                                                         and Compliance Obligations

 

		4.1	Company
                                                                                                   will not, and will not knowingly
                                                                                                   or negligently allow any third
                                                                                                   party to:

 

		(a)	modify,
                                                                                                      obscure or prevent the display
                                                                                                      of all, or any part of,
                                                                                                      any Results;

 

		(b)	edit,
                                                                                                      filter, truncate, append
                                                                                                      terms to or otherwise modify
                                                                                                      any Search Query;

 

		(c)	implement
                                                                                                      any click tracking or other
                                                                                                      monitoring of Results;

 

		(d)	display
                                                                                                      any Results in pop-ups,
                                                                                                      pop-unders, exit windows,
                                                                                                      expanding buttons, animation
                                                                                                      or other similar methods;

 

		(e)	interfere
                                                                                                      with the display of or frame
                                                                                                      any Results Page or any
                                                                                                      page accessed by clicking
                                                                                                      on any Results;

 

		(f)	display
                                                                                                      any content between any
                                                                                                      Results and any page accessed
                                                                                                      by clicking on those Results
                                                                                                      or place any interstitial
                                                                                                      content immediately before
                                                                                                      any Results Page containing
                                                                                                      any Search Results;

 

		(g)	enter
                                                                                                      into any type of co-branding,
                                                                                                      white labeling or sub-syndication
                                                                                                      arrangement with any third
                                                                                                      party in connection with
                                                                                                      any Results or Ad revenue
                                                                                                      (including any arrangement
                                                                                                      under which a third party
                                                                                                      pays to or receives from
                                                                                                      Company any fees, revenue
                                                                                                      share or other amounts in
                                                                                                      return for the display of
                                                                                                      Results), except that Company
                                                                                                      may enter into an arrangement
                                                                                                      with a Company Partner in
                                                                                                      accordance with the relevant
                                                                                                      Agreement where the ADX
                                                                                                      Services are implemented
                                                                                                      on the ADX Site(s) of that
                                                                                                      Company Partner;

 

		(h)	directly
                                                                                                      or indirectly: (i) offer
                                                                                                      incentives to End Users
                                                                                                      to generate Requests or
                                                                                                      clicks on Results; (ii)
                                                                                                      fraudulently generate Requests
                                                                                                      or clicks on Results; or
                                                                                                      (iii) modify Requests or
                                                                                                      clicks on Results;

 

		(i)	“crawl”,
                                                                                                      “spider”, index
                                                                                                      or in any non-transitory
                                                                                                      manner store or cache information
                                                                                                      obtained from the Services
                                                                                                      (including any Results);

 

		(j)	display
                                                                                                      on any Site, Approved Client
                                                                                                      Application or Feed, any
                                                                                                      content that violates or
                                                                                                      encourages conduct that
                                                                                                      would violate any applicable
                                                                                                      laws, any third party rights,
                                                                                                      the Google Program Guidelines
                                                                                                      or Google Technical Protocols
                                                                                                      applicable to the AdSense
                                                                                                      Services or Search Services,
                                                                                                      or the ADX Guidelines applicable
                                                                                                      to the ADX Services, as
                                                                                                      notified to Company by Google
                                                                                                      from time to time;

 

		(k)	send
                                                                                                      Requests to Google which
                                                                                                      are not Valid Requests;
                                                                                                      or

 

		(l)	provide
                                                                                                      End Users with access (directly
                                                                                                      or indirectly) to any Results
                                                                                                      or Services using any application,
                                                                                                      plug-in, helper, component
                                                                                                      or other executable code
                                                                                                      that runs on a user’s
                                                                                                      computer, other than an
                                                                                                      Approved Client Application.

 

		4.2	Google
                                                                                                  may generate a reasonable number
                                                                                                  of Requests or make a reasonable
                                                                                                  number of uncompensated clicks
                                                                                                  on any Results at any time to
                                                                                                  check that that the Services
                                                                                                  continue to be implemented in
                                                                                                  accordance with the applicable
                                                                                                  Agreement and are functioning
                                                                                                  well.

 

		5.	Compliance

 

		5.1	Company
                                                                                                  will not knowingly or negligently
                                                                                                  allow any use of or access to
                                                                                                  the Services through any Site,
                                                                                                  Approved Client Application
                                                                                                  or Feed which is not in compliance
                                                                                                  with the terms of the applicable
                                                                                                  Agreement or not otherwise approved
                                                                                                  by Google. Company will use
                                                                                                  its reasonable endeavours to
                                                                                                  monitor for any such access
                                                                                                  or use and will, if any such
                                                                                                  access or use is detected, take
                                                                                                  all reasonable steps requested
                                                                                                  by Google to disable this access
                                                                                                  or use. Notwithstanding clause
                                                                                                  15.2, if Company is not in compliance with this
GSA or any Agreement at any time, Google may, with notice to the Company, suspend provision of all (or any part of)
the applicable Services until Company implements adequate corrective modifications as reasonably required and determined by Google.

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
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		5.2	Company
                                                                                                  will procure that Company Partner
                                                                                                  uses, or accesses the ADX Services,
                                                                                                  including Results, in accordance
                                                                                                  with this GSA and any Agreement,
                                                                                                  as if Company’s obligations
                                                                                                  in this GSA and any Agreement
                                                                                                  were obligations on Company
                                                                                                  Partner. Company will not provide
                                                                                                  Company Partner with access
                                                                                                  to the ADX user interface. Company
                                                                                                  accepts full liability for the
                                                                                                  actions and/or inactions of
                                                                                                  the Company Partner as if such
                                                                                                  actions and/or inactions were
                                                                                                  Company’s own.

 

		6.	Changes
                                                                                                         and Modifications

 

		6.1	By
Google. If Google modifies any Google Branding Guidelines, Google Program Guidelines, Google Technical Protocols or ADX
Guidelines and the modification requires action by Company then, subject to clause 6.2(e), Company will complete the necessary
action no later than 30 days from receipt of notice from Google of the modification.

 

		6.2	By
                                                                                                  Company

 

		(a)	Unless
                                                                                                      approved in writing in advance
                                                                                                      by Google, Company will
                                                                                                      not make any changes in
                                                                                                      relation to:

 

		(i)	the
                                                                                                    display or implementation
                                                                                                    of the Search Box, including
                                                                                                    changes to the format, size
                                                                                                    or placement of the Search
                                                                                                    Box;

 

		(ii)	the
                                                                                                     display of Search Results
                                                                                                     Sets, Search Results, AFC
                                                                                                     Ad Sets or AFC Ads on a Results
                                                                                                     Page, including changes to
                                                                                                     their number, colour, font,
                                                                                                     size or placement or the
                                                                                                     extent to which they are
                                                                                                     clickable;

 

		(iii)	the
                                                                                                      display of Equivalent Ads,
                                                                                                      AFS Ad Sets or AFS Ads on
                                                                                                      a Results Page, including
                                                                                                      changes to their number,
                                                                                                      colour, font, size or placement
                                                                                                      or the extent to which they
                                                                                                      are clickable; or

 

		(iv)	the
                                                                                                     use of any Google Brand Features
                                                                                                     or other attribution or similar
                                                                                                     wording.

 

		(b)	Where
                                                                                                      Company requests approval
                                                                                                      pursuant to clause 6.2(a)(iii), Google may only withhold
                                                                                                      its approval on grounds
                                                                                                      that the proposed change
                                                                                                      would be in breach of the
                                                                                                      applicable Agreement or
                                                                                                      the Google Branding Guidelines
                                                                                                      and Google may not withhold its approval on purely commercial grounds. If Google does
                                                                                                      not respond to any such
                                                                                                      request for approval within
                                                                                                      15 business days of
                                                                                                      receipt from Company, such
                                                                                                      approval shall be deemed
                                                                                                      given by Google. Notwithstanding
                                                                                                      the foregoing, Company shall
                                                                                                      at all times comply with
                                                                                                      the requirements of clause
                                                                                                      7.2(b).

 

		(c)	Subject
                                                                                                      to clauses 6.2(a) and (b),
                                                                                                      Company may update the design
                                                                                                      and content of any Site,
                                                                                                      Approved Client Application
                                                                                                      or Feed in a manner consistent
                                                                                                      with its obligations under
                                                                                                      this Agreement.

 

		(d)	Company
                                                                                                      will provide Google with
                                                                                                      at least fifteen (15) days advance
                                                                                                      notice of any change in
                                                                                                      code or serving technology
                                                                                                      that could reasonably be
                                                                                                      expected to affect use of
                                                                                                      the Services.

 

		(e)	If
                                                                                                      a fault in Company’s
                                                                                                      implementation of the Services
                                                                                                      (or any of them) could cause
                                                                                                      or is causing an interruption
                                                                                                      or degradation of the Services
                                                                                                      (or any of them), Company
                                                                                                      will make the required fixes
                                                                                                      or changes as soon as reasonably possible.

 

		6.3	Site
                                                                                                  List Changes

 

		(a)	Company
                                                                                                      may notify Google from time
                                                                                                      to time that it wishes to
                                                                                                      add additional URLs to those
                                                                                                      comprising the AdSense Site(s)
                                                                                                      or Search Site(s), such
                                                                                                      notification to be sent
                                                                                                      to Google at least 30 days (or such shorter
                                                                                                      period as Google may agree)
                                                                                                      before Company wishes the
                                                                                                      addition to take effect.
                                                                                                      Google may approve or disapprove
                                                                                                      the request at its reasonable
                                                                                                      discretion, this approval
                                                                                                      or disapproval to be in
                                                                                                      writing.

 

    	
 
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		(b)	Company
                                                                                                      may notify Google from time
                                                                                                      to time that it wishes to
                                                                                                      add additional URLS or remove
                                                                                                      URL(s) to those comprising
                                                                                                      the ADX Site(s) by either
                                                                                                      sending notice to Google
                                                                                                      or adding or removing the
                                                                                                      URL(s) through the ADX user
                                                                                                      interface.

 

		(c)	If
                                                                                                      there is any change in control
                                                                                                      of any Site or Feed (such
                                                                                                      that the conditions set
                                                                                                      out in clause 2.2 (a) are
                                                                                                      not met):

 

		(i)	Company
                                                                                                    will notify Google at least
                                                                                                    30 days in advance of
                                                                                                    the change;

 

		(ii)	unless
                                                                                                     the entire applicable Agreement
                                                                                                     is assigned to a third party
                                                                                                     in accordance with clause
                                                                                                     16.3, from the date of such
                                                                                                     change that Site or Feed
                                                                                                     will be treated as removed
                                                                                                     from the applicable Order
                                                                                                     Form and Company will ensure
                                                                                                     that from that date the Services
                                                                                                     are no longer implemented
                                                                                                     on that Site or through the
                                                                                                     applicable Feed(s).

 

		7.	Similar
                                                                                                         Services

 

		7.1	[*
                                                                                                  * *]

 

		7.2	AdSense
                                                                                                  for Search. The parties
                                                                                                  agree that: [* * *].

 

		7.3	General.
                                                                                                  Subject to clauses 7.1
                                                                                                  and 7.2, Company may display
                                                                                                  [* * *] anywhere on any page
                                                                                                  of any Site, through any Approved
                                                                                                  Client Application or as part
                                                                                                  of any Feed.

 

		8.	Intellectual
                                                                                                         Property Rights

 

Except
to the extent expressly stated otherwise in this GSA or any Agreement, neither party will acquire any right, title, or interest
in any Intellectual Property Rights belonging to the other party, or the other party’s licensors.

 

		9.	Trade
                                                                                                         mark licence

 

		9.1	Google
                                                                                                  grants to Company a non-exclusive
                                                                                                  and non-sublicensable licence
                                                                                                  during the Term to use the Google
                                                                                                  Brand Features solely to fulfil
                                                                                                  Company’s obligations
                                                                                                  under the applicable Agreement
                                                                                                  in accordance with its terms
                                                                                                  and subject to compliance with
                                                                                                  the Google Branding Guidelines
                                                                                                  in respect of the AdSense Services
                                                                                                  and/or Search Services.

 

		9.2	All
                                                                                                  goodwill arising from the use
                                                                                                  by Company of the Google Brand
                                                                                                  Features will belong to Google.

 

		9.3	Company
                                                                                                                                              hereby
                                                                                                                                              grants
                                                                                                                                              to
                                                                                                                                              Google
                                                                                                                                              a
                                                                                                                                              non-exclusive
                                                                                                                                              and
                                                                                                                                              non-sublicensable
                                                                                                                                              licence
                                                                                                                                              during
                                                                                                                                              the
                                                                                                                                              Term
                                                                                                                                              to
                                                                                                                                              include
                                                                                                                                              Company’s
                                                                                                                                              name
                                                                                                                                              and
                                                                                                                                              logo
                                                                                                                                              in
                                                                                                                                              presentations,
                                                                                                                                              marketing
                                                                                                                                              materials
                                                                                                                                              and
                                                                                                                                              customer
                                                                                                                                              lists
                                                                                                                                              (including,
                                                                                                                                              but
                                                                                                                                              not
                                                                                                                                              limited
                                                                                                                                              to,
                                                                                                                                              in
                                                                                                                                              customer
                                                                                                                                              lists
                                                                                                                                              posted
                                                                                                                                              on
                                                                                                                                              Google’s
                                                                                                                                              web
                                                                                                                                              sites
                                                                                                                                              and
                                                                                                                                              in
                                                                                                                                              screen
                                                                                                                                              shots
                                                                                                                                              of
                                                                                                                                              Company’s
                                                                                                                                              implementation
                                                                                                                                              of
                                                                                                                                              the
                                                                                                                                              Services).

 

		9.4	All
                                                                                                  goodwill arising from the use
                                                                                                  by Google of the Company Brand
                                                                                                  Features will belong to Company.

 

		9.5	[*
                                                                                                  * *].

 

		10.	Payment

 

		10.1	Search
                                                                                                   Services

 

		(a)	Company
                                                                                                      will pay the search fees
                                                                                                      stated on the applicable
                                                                                                      Order Form to Google within
                                                                                                      [* * *] days of the date
                                                                                                      of invoice.

 

		(b)	The
                                                                                                      number of Requests for Search
                                                                                                      Results Sets as reported
                                                                                                      by Google will be the number
                                                                                                      used in calculating payments
                                                                                                      owed to Google under the
                                                                                                      applicable Agreement.

  

		(c)	Google
                                                                                                      will invoice Company for
                                                                                                      all Search Services [* *
                                                                                                      *].

 

		10.2	AdSense
                                                                                                   Services

 

For
each of the AdSense Services, Google will pay to Company [* * *].

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
7

    	 

    

 

		10.3	ADX
                                                                                                   Services

 

For
the ADX Services, Google will pay to Company [* * *] the percentage of the ADX Revenues stated in the applicable Order Form, provided
the [* * *] amount owed to Company in a given month is above the minimum set forth in the ADX Guidelines.

 

		10.4	All
                                                                                                   Services

 

		(a)	If,
                                                                                                      at any point during the
                                                                                                      applicable Term, any taxes
                                                                                                      (other than taxes based
                                                                                                      on Google's net income)
                                                                                                      are, or become, payable
                                                                                                      in relation to the provision
                                                                                                      of the Services by Google
                                                                                                      to Company, Company will
                                                                                                      be responsible for paying
                                                                                                      such taxes. All payments
                                                                                                      to Company from Google in
                                                                                                      relation to the Services
                                                                                                      will be treated as inclusive
                                                                                                      of tax (if applicable) and
                                                                                                      will not be adjusted. If
                                                                                                      Google is obliged to withhold
                                                                                                      any taxes from such payments
                                                                                                      to Company, Google will
                                                                                                      notify Company of this and
                                                                                                      will make such payments
                                                                                                      net of the withheld amounts. 
                                                                                                      Google will provide Company
                                                                                                      with original or certified
                                                                                                      copies of tax payments (or
                                                                                                      other sufficient evidence
                                                                                                      of tax payments) if any
                                                                                                      of these payments are made
                                                                                                      by Google.

 

		(b)	In
                                                                                                      respect of the Search Services
                                                                                                      and the AdSense Services,
                                                                                                      all payments due to Google
                                                                                                      or to Company will be in
                                                                                                      the currency specified in
                                                                                                      the applicable Order Form
                                                                                                      and made by electronic transfer
                                                                                                      to the account notified
                                                                                                      to the paying party by the
                                                                                                      other party for that purpose.
                                                                                                      In respect of the ADX Services,
                                                                                                      all payments to Company
                                                                                                      will be in the form of payment
                                                                                                      and currency specified by
                                                                                                      Company in the ADX user
                                                                                                      interface. In all cases,
                                                                                                      the party receiving payment
                                                                                                      will be responsible for
                                                                                                      any bank charges assessed
                                                                                                      by the recipient's bank.

 

		(c)	Google
                                                                                                      will, unless it has notified
                                                                                                      Company otherwise, set off
                                                                                                      the search fees payable
                                                                                                      by Company under an Agreement
                                                                                                      against Google’s payment
                                                                                                      obligations to Company under
                                                                                                      that Agreement.

 

		(d)	If
                                                                                                      Google recognises any ad
                                                                                                      revenues in error or otherwise
                                                                                                      overpays Company for any
                                                                                                      reason, Google will, unless
                                                                                                      it has notified Company
                                                                                                      otherwise, set off the overpaid
                                                                                                      amounts against Google’s
                                                                                                      payment obligations to Company
                                                                                                      under the Agreement to which
                                                                                                      the overpaid amounts related
                                                                                                      or require Company to pay
                                                                                                      to Google within [* * *]
                                                                                                      days of an invoice, any
                                                                                                      such overpaid amounts.

 

		(e)	Google
                                                                                                      or Company (as applicable)
                                                                                                      may charge interest at the
                                                                                                      rate of [* * *] above the
                                                                                                      base rate of Barclays Bank
                                                                                                      PLC from time to time, from
                                                                                                      the due date until the date
                                                                                                      of actual payment, whether
                                                                                                      before or after judgment:
                                                                                                      (i) in the case of Google,
                                                                                                      on any fee for Search Services
                                                                                                      which is overdue; and (ii)
                                                                                                      in the case of Company,
                                                                                                      on any payments to be made
                                                                                                      by Google to Company in
                                                                                                      relation to Advertising
                                                                                                      Services which are overdue,
                                                                                                      unless such payments have
                                                                                                      been set off.

 

		11.	Warranties

 

		11.1	Each
                                                                                                   party warrants to the other
                                                                                                   that it will use reasonable
                                                                                                   care and skill in complying
                                                                                                   with its obligations under
                                                                                                   this GSA and any Agreement(s).

 

		11.2	No
                                                                                                   conditions, warranties or other
                                                                                                   terms apply to any Services
                                                                                                   or to any other goods or services
                                                                                                   supplied by Google under this
                                                                                                   GSA or any Agreement unless
                                                                                                   expressly set out in this GSA
                                                                                                   or the applicable Agreement.
                                                                                                   Subject to clause 13.1(b),
                                                                                                   no implied conditions, warranties
                                                                                                   or other terms apply (including
                                                                                                   any implied terms as to satisfactory
                                                                                                   quality, fitness for purpose
                                                                                                   or conformance with description).

 

		12.	Indemnities

 

		12.1	If
                                                                                                   either:

 

		(a)	Company
                                                                                                      receives a claim from a
                                                                                                      third party that either
                                                                                                      Google’s or any Google
                                                                                                      Group Company’s technology
                                                                                                      used to provide the Services
                                                                                                      or, where Company has ordered
                                                                                                      the Search Services and/or
                                                                                                      AdSense Services, any Google
                                                                                                      Brand Feature infringe(s)
                                                                                                      any Intellectual Property
                                                                                                      Rights of that third party;
                                                                                                      or

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
8

    	 

    

 

		(b)	Google
                                                                                                      receives a claim from a
                                                                                                      third party that the Company
                                                                                                      Content, Site and/or Approved
                                                                                                      Client Application (if any)
                                                                                                      infringe(s) any Intellectual
                                                                                                      Property Rights of that
                                                                                                      third party or a claim from
                                                                                                      a Company Partner relating
                                                                                                      to any use of, or access
                                                                                                      to, the ADX Services, or
                                                                                                      the implementation or display
                                                                                                      of Ads on a Site of a Company
                                                                                                      Partner;

 

		(c)	(in
                                                                                                      each case, an “IP
                                                                                                      Claim”) then the
                                                                                                      party which received such
                                                                                                      IP Claim (the “Recipient”)
                                                                                                      will:

 

		(i)	promptly
                                                                                                    notify the other party;

 

		(ii)	provide
                                                                                                     the other party with reasonable
                                                                                                     information, assistance and
                                                                                                     cooperation in responding
                                                                                                     to and, where applicable,
                                                                                                     defending such IP Claim;
                                                                                                     and

 

		(iii)	give
                                                                                                      the other party full control
                                                                                                      and sole authority over
                                                                                                      the defence and settlement
                                                                                                      of such IP Claim. The Recipient
                                                                                                      may appoint its own supervising
                                                                                                      counsel of its choice at
                                                                                                      its own expense.

 

		12.2	Provided
                                                                                                   the Recipient complies with
                                                                                                   clause 12.1(i) to (iii) and
                                                                                                   subject (if applicable) to
                                                                                                   clause 12.3, the party notified
                                                                                                   in accordance with clause 12.1(i)
                                                                                                   (the “Indemnifying
                                                                                                   Party”) will accept
                                                                                                   full control and sole authority
                                                                                                   over the defence and settlement
                                                                                                   of such IP Claim and will indemnify
                                                                                                   the Recipient against all damages
                                                                                                   and costs awarded for such
                                                                                                   IP Claim, settlement costs
                                                                                                   approved in writing by the
                                                                                                   Indemnifying Party in relation
                                                                                                   to such IP Claim, reasonable
                                                                                                   legal fees necessarily incurred
                                                                                                   by the Recipient in relation
                                                                                                   to such IP Claim and reasonable
                                                                                                   costs necessarily incurred
                                                                                                   by the Recipient in complying
                                                                                                   with clause 12.1(i) to (iii).

 

		12.3	Google
                                                                                                   will not have any obligations
                                                                                                   or liability under this clause
                                                                                                   12 in relation to any IP Claim
                                                                                                   arising from any:

 

		(a)	use
                                                                                                      of the Services or Google
                                                                                                      Brand Features in a modified
                                                                                                      form or in combination
                                                                                                      with materials not furnished
                                                                                                      by Google;

 

		(b)	content, information or data provided  to Google by Company, End User or any other third
                                                                                                                                                  parties;

 

		(c)	Search Resulting or Ads or any third party Web sites or content to which such Search Results
                                                                                                                                                  or Ads may link;

 

		(d)	acts
                                                                                                      or omissions by Company
                                                                                                      Partner.

 

		12.4	Google
                                                                                                   may (at its sole discretion)
                                                                                                   suspend Company’s use
                                                                                                   of any Services or Google Brand
                                                                                                   Features which are alleged,
                                                                                                   or believed by Google, to infringe
                                                                                                   any third party’s Intellectual
                                                                                                   Property Rights, or to modify
                                                                                                   such Services or Google Brand
                                                                                                   Features to make them non-infringing.
                                                                                                   [* * *]. If any suspension
                                                                                                   of Services under this clause
                                                                                                   continues for more than [*
                                                                                                   * *] days, Company may, at
                                                                                                   any time until use of the applicable
                                                                                                   Services is reinstated, terminate
                                                                                                   the applicable Agreement immediately upon written notice.

 

		12.5	This
                                                                                                   clause 12 states the parties’
                                                                                                   entire liability and exclusive
                                                                                                   remedy with respect to infringement
                                                                                                   of a third party’s Intellectual
                                                                                                   Property Rights.

 

		13.	Limitation
                                                                                                          of Liability

 

		13.1	Nothing
                                                                                                   in this GSA or any Agreement
                                                                                                   will exclude or limit either
                                                                                                   party’s liability for:

 

		(a)	death
                                                                                                      or personal injury resulting
                                                                                                      from the negligence of either
                                                                                                      party or their servants,
                                                                                                      agents or employees;

 

		(b)	fraud
                                                                                                      or fraudulent misrepresentation;

 

		(c)	misuse
                                                                                                      of Confidential Information.

 

		13.2	Save
                                                                                                   to the extent that this GSA
                                                                                                   expressly states otherwise,
                                                                                                   nothing in this GSA or any
                                                                                                   Order Form will exclude or
                                                                                                   limit either party’s
                                                                                                   liability under clause 12 (Indemnities).

 

		13.3	Subject
                                                                                                   to clauses 13.1 and 13.2, neither
                                                                                                   party will be liable under
                                                                                                   any Agreement (whether in contract,
                                                                                                   tort or otherwise) for any
                                                                                                   special, indirect or consequential
                                                                                                   losses (whether or not such
                                                                                                   losses were within the contemplation
                                                                                                   of the parties at the date
                                                                                                   of this Agreement) suffered
                                                                                                   or incurred by the other party.

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
9

    	 

    

 

		(a)	Subject
                                                                                                      to clauses 13.1, 13.2 and
                                                                                                      13.3, each party's aggregate
                                                                                                      liability under any Agreement
                                                                                                      (whether in contract, tort
                                                                                                      or otherwise) arising in
                                                                                                      any Year, is limited as
                                                                                                      follows:

 

		(b)	in
                                                                                                      the case of Google, to 125% of the total amount
                                                                                                      of:

 

		(c)	fees
                                                                                                      paid and payable by Company
                                                                                                      to Google under the applicable
                                                                                                      Agreement in the immediately
                                                                                                      preceding Year; plus

 

		(d)	Net
                                                                                                      AdSense Revenues accrued
                                                                                                      under the applicable Agreement
                                                                                                      minus the percentage of
                                                                                                      such Net Ad Revenues paid
                                                                                                      and payable by Google to
                                                                                                      Company in the immediately
                                                                                                      preceding Year; plus

 

		(e)	the
                                                                                                      ADX Revenues accrued under
                                                                                                      the applicable Agreement
                                                                                                      paid and payable by Google
                                                                                                      to Company in the immediately
                                                                                                      preceding Year;

 

		(f)	in
                                                                                                      the case of Company, to
                                                                                                      125% of the total amount
                                                                                                      paid and payable by Google
                                                                                                      to Company under the applicable
                                                                                                      Agreement in the immediately
                                                                                                      preceding Year.

 

If
the relevant liability occurs in Year One, the amounts referred to above in (a) and (b) shall be calculated on a pro-rata basis,
as 125% of X/Y x Z. Where:

 

In
the case of clause 13.3(b), X = (a) the fees paid and payable by Company to Google under the applicable Agreement
in Year One up until the date when the relevant liability is required to be assessed (the “Applicable Time”);
plus (b) the Net Ad Revenues accrued under the applicable Agreement minus the percentage of such Net Ad Revenues paid and
payable by Google to Company in Year One up until the Applicable Time; plus (c) the ADX Revenues
accrued under the applicable Agreement paid and payable by Google to Company in Year One up until the Applicable Time;

 

In
the case of clause 13.3(f), X = the total amount paid and payable by Google to Company under the applicable Agreement in Year
One up until the Applicable Time;

 

Y
= the number of days elapsed in Year One up until the Applicable Time; and

 

Z
= 365.

 

		14.	Confidentiality

 

		14.1	The
                                                                                                   recipient of any Confidential
                                                                                                   Information will not disclose
                                                                                                   that Confidential Information,
                                                                                                   except to Group Companies,
                                                                                                   employees and/or professional
                                                                                                   advisors who need to know it
                                                                                                   and who have agreed in writing
                                                                                                   (or in the case of professional
                                                                                                   advisors are otherwise bound)
                                                                                                   to keep it confidential. The
                                                                                                   recipient will ensure that
                                                                                                   those people and entities:
                                                                                                   a) use such Confidential Information
                                                                                                   only to exercise rights and
                                                                                                   fulfil obligations under this
                                                                                                   Agreement, and b) keep such
                                                                                                   Confidential Information confidential.
                                                                                                   The recipient may also disclose
                                                                                                   Confidential Information when
                                                                                                   required by law after giving
                                                                                                   reasonable notice to the discloser,
                                                                                                   such notice to be sufficient
                                                                                                   to give the discloser the opportunity
                                                                                                   to seek confidential treatment,
                                                                                                   a protective order or similar
                                                                                                   remedies or relief prior to
                                                                                                   disclosure.

 

		14.2	Notwithstanding
                                                                                                   clause 14.1 above, and except,
                                                                                                   in respect of ADX Services,
                                                                                                   as specified by Company’s
                                                                                                   anonymity preferences selected
                                                                                                   in the ADX user interface,
                                                                                                   Google may: (i) share Site-specific
                                                                                                   statistics, the Site URL(s),
                                                                                                   and related information collected
                                                                                                   by Google through its provision
                                                                                                   of the Advertising Services
                                                                                                   to Company with advertisers
                                                                                                   or potential advertisers; (ii)
                                                                                                   share know how gained by Google
                                                                                                   through its provision of the
                                                                                                   Services to Company (including
                                                                                                   sharing information illustrating
                                                                                                   this know how presented in
                                                                                                   an anonymised or aggregated
                                                                                                   form) with third parties. In
                                                                                                   either case, this sharing of
                                                                                                   information will not include
                                                                                                   any sharing of personally identifying
                                                                                                   information.

 

		14.3	Notwithstanding
                                                                                                   clause 14.1 above, Company
                                                                                                   may disclose to Company Partner,
                                                                                                   or to any other third party,
                                                                                                   the ADX reports provided by
                                                                                                   Google to Company. Company
                                                                                                   shall not disclose to any Company
                                                                                                   Partners, or any other third
                                                                                                   party, the Percentage of ADX
                                                                                                   Revenues payable to Company,
                                                                                                   or any information that could
                                                                                                   allow such Company Partners
                                                                                                   or third party to calculate
                                                                                                   the Percentage of ADX Revenues
                                                                                                   payable to Company.

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
10

    	 

    

 

		14.4	Company
                                                                                                   will ensure that at all times
                                                                                                   during the applicable Term,
                                                                                                   Company or, in the case of
                                                                                                   ADX Services, Company and Company
                                                                                                   Partner has a clearly labelled
                                                                                                   and easily accessible privacy
                                                                                                   policy in place relating to
                                                                                                   the applicable Site(s) and
                                                                                                   that this privacy policy:

 

		(a)	clearly
                                                               discloses to End Users that third parties may be placing and reading
                                                               cookies on End Users’ browsers or using web beacons to collect
                                                               information in the course of advertising being served on the applicable
                                                               Site(s); and

 

		(b)	includes
                                                               information about End Users’ options for cookie management.

 

		14.5	Google
                                                                                                   may migrate data derived from
                                                                                                   Company’s use of the
                                                                                                   DoubleClick Advertising Exchange
                                                                                                   to ADX. The parties agree that
                                                                                                   any data migrated to ADX will
                                                                                                   be subject solely to the terms
                                                                                                   of this GSA or any Agreement.

 

		14.6	Neither
                                                                                                   party will issue any press
                                                                                                   release regarding this GSA
                                                                                                   or any Agreement without the
                                                                                                   other’s prior written
                                                                                                   approval.

 

		15.	Term
                                                                                                         and Termination

 

		15.1	This
                                                                                                   GSA will commence on the GSA
                                                                                                   Effective Date and remain in
                                                                                                   force until it terminates or
                                                                                                   expires in accordance with
                                                                                                   its terms. Each Agreement shall
                                                                                                   (unless earlier terminated
                                                                                                   in accordance with its terms)
                                                                                                   remain in force for the Term,
                                                                                                   at the end of which it shall
                                                                                                   expire automatically.

 

		15.2	Without
                                                                                                   prejudice to clause 5.1, a
                                                                                                   party may suspend performance
                                                                                                   under any Agreement (in whole
                                                                                                   or in respect of a page of
                                                                                                   a Site, a Site or Sites) and/or
                                                                                                   terminate any Agreement (in
                                                                                                   whole) or remove a page of
                                                                                                   a Site, a Site or Sites from
                                                                                                   any Agreement with immediate
                                                                                                   effect, if the other party:

 

		(a)	is
                                                                                                      in material breach of the
                                                                                                      Agreement where the breach
                                                                                                      is incapable of remedy;

 

		(b)	is
                                                                                                      in material breach of the
                                                                                                      Agreement where the breach
                                                                                                      is capable of remedy and
                                                                                                      fails to remedy that breach
                                                                                                      within [* * *] days after
                                                                                                      receiving written notice
                                                                                                      of such breach; or

 

		(c)	is
                                                                                                      in material breach of the
                                                                                                      Agreement more than [* *
                                                                                                      *] even if the previous
                                                                                                      breaches were remedied,

 

provided
(in each case) that any such suspension or removal of a page(s) or Site(s) may only take effect in relation to the page(s) or
Site(s) on (or in respect of which) the relevant breach has occurred.

 

		15.3	A
                                                                                                   party may suspend performance
                                                                                                   and/or terminate this GSA (and
                                                                                                   all Agreements) with immediate
                                                                                                   effect, if:

 

		(a)	the
                                                                                                      other party enters into
                                                                                                      an arrangement or composition
                                                                                                      with or for the benefit
                                                                                                      of its creditors, goes into
                                                                                                      administration, receivership
                                                                                                      or administrative receivership,
                                                                                                      is declared bankrupt or
                                                                                                      insolvent or is dissolved
                                                                                                      or otherwise ceases to carry
                                                                                                      on business; or

 

		(b)	any
                                                                                                      analogous event happens
                                                                                                      to the other party in any
                                                                                                      jurisdiction in which it
                                                                                                      is incorporated or resident
                                                                                                      or in which it carries on
                                                                                                      business or has assets.

 

		15.4	A
                                                                                                   party may terminate this GSA
                                                                                                   (and all Agreements) immediately
                                                                                                   upon written notice if there
                                                                                                   is a Change of Control of the
                                                                                                   other party. In this clause
                                                                                                   the term “Control”
                                                                                                   will mean the possession by
                                                                                                   any person(s) directly or indirectly
                                                                                                   of the power to direct or cause
                                                                                                   the direction of another person
                                                                                                   and “Change of Control”
                                                                                                   is to be construed accordingly.
                                                                                                   The party experiencing such
                                                                                                   Change of Control will notify
                                                                                                   the other party in writing
                                                                                                   of this as soon as reasonably
                                                                                                   possible (and if possible before
                                                                                                   such Change of Control takes
                                                                                                   effect) but in any event within
                                                                                                   [* * *] days after the date
                                                                                                   on which the Change of Control
                                                                                                   takes effect. If the terminating
                                                                                                   party has not exercised its
                                                                                                   right of termination under
                                                                                                   this clause within [* * *]
                                                                                                   days after the date of receiving
                                                                                                   the notice, that right of termination
                                                                                                   will expire.

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
11

    	 

    

 

		15.5	Google
                                                                                                   has the right (in its sole
                                                                                                   discretion) with [* * *] days
                                                                                                   notice to Company to remove
                                                                                                   or require Company to remove
                                                                                                   the AFC Services from any Site
                                                                                                   (or part of a Site) on which
                                                                                                   the AFC RPM falls below US$[*
                                                                                                   * *] for the previous calendar
                                                                                                   month. For the purposes of
                                                                                                   this clause 15.5, “AFC
                                                                                                   RPM” means AFC AdSense
                                                                                                   Revenues per one thousand AFC
                                                                                                   Requests.
                                                                                                   [* * *].

 

		15.6	[*
                                                                                                   * *].

 

		15.7	The
                                                                                                   parties acknowledge that following
                                                                                                   any removal of the AFC Services
                                                                                                   from any Site or termination
                                                                                                   of an Agreement pursuant to
                                                                                                   clause 15.5 or 15.6, Company
                                                                                                   may continue to receive the
                                                                                                   applicable Google advertising
                                                                                                   services in relation to the
                                                                                                   relevant Site (or part of a
                                                                                                   Site) by entering into an online
                                                                                                   agreement with Google in respect
                                                                                                   of such services and Site.

 

		15.8	Upon
                                                                                                   the expiration or termination
                                                                                                   of this GSA for any reason:

 

		(a)	all
                                                                                                      rights and licences granted
                                                                                                      by each party will cease
                                                                                                      immediately;

 

		(b)	[*
                                                                                                      * *];

 

		(c)	if
                                                                                                      requested, each party will
                                                                                                      use its reasonable endeavours
                                                                                                      to promptly return to the
                                                                                                      other party, or destroy
                                                                                                      and certify the destruction
                                                                                                      of, all Confidential Information
                                                                                                      disclosed to it by the other
                                                                                                      party.

 

		15.9	The
                                                                                                   termination or expiration of
                                                                                                   an individual Agreement will
                                                                                                   not have the effect of terminating
                                                                                                   any other Agreement or this
                                                                                                   GSA unless expressly agreed
                                                                                                   to by the parties in writing.
                                                                                                   If an Agreement (but not this
                                                                                                   GSA) terminates or expires,
                                                                                                   all rights and licences granted
                                                                                                   by Google to Company under
                                                                                                   that Agreement will cease immediately.
                                                                                                   Termination or expiration of
                                                                                                   all Agreements will result
                                                                                                   in the expiration of this GSA
                                                                                                   on the same date on which the
                                                                                                   last Agreement terminates or
                                                                                                   expires.

 

		16.	General

 

		16.1	All
                                                                                                   notices of termination or breach
                                                                                                   must be in English, in writing,
                                                                                                   addressed to the other party’s
                                                                                                   Legal Department and sent to
                                                                                                   Company’s postal address,
                                                                                                   fax number or email address
                                                                                                   identified for legal notices
                                                                                                   on the applicable Order Form
                                                                                                   or to [* * *] (as applicable)
                                                                                                   or such other address as either
                                                                                                   party has notified the other
                                                                                                   in accordance with this clause.
                                                                                                   All notices will be deemed
                                                                                                   to have been given on receipt
                                                                                                   as verified by written or automated
                                                                                                   receipt or electronic log (as
                                                                                                   applicable).

 

		16.2	All
                                                                                                   other notices must be in English,
                                                                                                   in writing (which for these
                                                                                                   purposes may include an email),
                                                                                                   addressed to the other party’s
                                                                                                   primary contact and sent to
                                                                                                   their then current postal address
                                                                                                   or email address.

 

		16.3	Neither
                                                                                                   party may assign any of its
                                                                                                   rights or obligations under
                                                                                                   this GSA or any Agreement without
                                                                                                   the prior written consent of
                                                                                                   the other. Where a party gives
                                                                                                   the other party such written
                                                                                                   consent: (a) the assignor shall
                                                                                                   ensure that the assignee has
                                                                                                   agreed in writing to be bound
                                                                                                   by the terms of this GSA and
                                                                                                   the applicable Agreement(s);
                                                                                                   and (b) the assignment takes
                                                                                                   effect from 23:59 on the last
                                                                                                   day of the relevant calendar
                                                                                                   month.

 

		16.4	[*
                                                            * *].

 

		16.5	Except
                                                                                                   as expressly stated otherwise,
                                                                                                   nothing in this GSA or any
                                                                                                   Agreement will create or confer
                                                                                                   any rights or other benefits
                                                                                                   in favour of any person other
                                                                                                   than the parties to this GSA.

 

		16.6	Except
                                                                                                   as expressly stated otherwise,
                                                                                                   nothing in this GSA or any
                                                                                                   Agreement will create an agency,
                                                                                                   partnership or joint venture
                                                                                                   of any kind between the parties.

 

		16.7	Neither
                                                                                                   party will be liable for failure
                                                                                                   to perform or delay in performing
                                                                                                   any obligation under this GSA
                                                                                                   or any Agreement if the failure
                                                                                                   or delay is caused by any circumstances
                                                                                                   beyond its reasonable control.

 

		16.8	[*
                                                                                                   * *].

 

		16.9	Failure
                                                                                                   or delay in exercising any
                                                                                                   right or remedy under this
                                                                                                   GSA or any Agreement will not
                                                                                                   constitute a waiver of such
                                                                                                   (or any other) right or remedy.

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
12

    	 

    

 

		16.10	The
                                                                                                    invalidity, illegality or
                                                                                                    unenforceability of any term
                                                                                                    (or part of a term) of this
                                                                                                    GSA or any Agreement will
                                                                                                    not affect the continuation
                                                                                                    in force of the remainder
                                                                                                    of the term (if any) and this
                                                                                                    GSA or applicable Agreement.

 

		16.11	Subject
                                                                                                    to clause 13.1(b), this GSA
                                                                                                    and the Order Forms entered
                                                                                                    into under it set out all
                                                                                                    terms agreed between the parties
                                                                                                    in relation to its subject
                                                                                                    matter and supersede all previous
                                                                                                    agreements between the parties
                                                                                                    relating to the same. In entering
                                                                                                    into this GSA and the related
                                                                                                    Order Forms neither party
                                                                                                    has relied on any statement,
                                                                                                    representation or warranty
                                                                                                    not expressly set out in this
                                                                                                    GSA or any Order Form.

 

		16.12	This
                                                                                                    GSA and any Agreements and
                                                                                                    any dispute (contractual or
                                                                                                    non-contractual) concerning
                                                                                                    this GSA and any Agreement(s)
                                                                                                    or their subject matter or
                                                                                                    formation (a “Dispute”)
                                                                                                    are governed by English law.

 

		16.13	Any
                                                                                                    Dispute shall be referred
                                                                                                    to and finally resolved by
                                                                                                    arbitration under the rules
                                                                                                    of the LCIA, which rules are
                                                                                                    deemed to be incorporated
                                                                                                    by reference into this clause.
                                                                                                    The number of arbitrators
                                                                                                    shall be three. The seat,
                                                                                                    or legal place, of arbitration
                                                                                                    shall be London, England.
                                                                                                    The language to be used in
                                                                                                    the arbitration shall be English.

 

		16.14	Clause
                                                                                                    16.12 shall be without prejudice
                                                                                                    to the right of either party
                                                                                                    to apply to any court of competent
                                                                                                    jurisdiction for emergency,
                                                                                                    interim or injunctive relief
                                                                                                    (together “Interim
                                                                                                    Relief”). Such Interim
                                                                                                    Relief shall be subject to
                                                                                                    review and subsequent adjudication
                                                                                                    by the arbitral tribunal such
                                                                                                    that any dispute in respect
                                                                                                    of Interim Relief shall be
                                                                                                    determined by the arbitral
                                                                                                    tribunal.

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
13

    	 

    

 

Signed
by the parties on the dates shown below.

 

	Google	 	Company
	 	 	 
	By: [* * *]	 	By: [* * *]
	 	 	 
	Print Name: [* * *]	 	Print Name: [* * *]
	 	 	 
	Title: [* * *]	 	Title: [* * *]
	 	 	 
	Date:	  
    23 December 2010	 	Date:	   
    23.12.2010

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
14

    	 

    

 

Exhibit
A

 

[*
* *]

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
15

    	 

    

 

ATTACHMENT
1-A

 

[*
* *]

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
16

    	 

    

 

ATTACHMENT
1-B

 

[*
* *]

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
17

    	 

    

 

ATTACHMENT
1-C

 

[*
* *]

 

    	*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been provided separately to the Securities and Exchange Commission.
 
18Google Ireland Limited 

        Gordon House

        Barrow Street

        Dublin 4

        Ireland 
	
        Google Search and Advertising Services
        Agreement ORDER FORM

         

	 

	COMPANY: Babylon Ltd	GSA Effective Date: 1st January 2011
	 	commercial contact	legal notices	technical contact
	name:	[* * *]	[* * *]	[* * *]
	 title:	[* * *]	[* * *]	[* * *]
	
        address, city, area, 

        postal code, country:
	10, Ha'taasiya St., Or Yehuda, 60212, Israel	10, Ha'taasiya St., Or Yehuda, 60212, Israel	10, Ha'taasiya St., Or Yehuda, 60212, Israel
	phone:	[* * *]	[* * *]	[* * *]
	fax:	[* * *]	[* * *]	[* * *]
	email:	[* * *]	[* * *]	[* * *]
	VAT ID number:	512512468
	Order Form Effective Date: 1st January 2011	Term: from the Order Form Effective Date to 31 December 2012 (inclusive) 

 

	SEARCH SERVICES

 

	
        WEB SEARCH SERVICES (“WS”) 
	 	
        search fees

         

(for all Search Queries transmitted to
        Google for

the purpose of obtaining Search Results)

	
         

        Site(s):

        [* * *]

        Approved Client Application(s):

        Babylon [* * *]
        (including the Babylon [* * *] downloaded with the [* * *] but
        expressly excluding the [* * *]

         

        (See mockups attached as Exhibit C)

         
	 	
         

        [* * *] Requests for Search Results Sets

         

 

    	 	- 1 -	Google Confidential

 

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  

	 

    

 

	ADSENSE SERVICES

 

	
        ADSENSE FOR SEARCH (“AFS”) 
	 	Percentage (%) of Net AdSense Revenues for

AFS payable to Company
	
         

        Site(s):

        [* * *]

         

        Approved Client Application(s):

        Babylon [* * *] (including
        the Babylon [* * *] downloaded with the Babylon [* * *] but
        expressly excluding the Babylon [* * *]

         

        (See mockups attached as Exhibit C)
	 	
         

        Where the total AFS AdSense Revenues for the relevant
        calendar month [* * *];

         

        Where the total AFS AdSense Revenues for the relevant
        calendar month is [* * *];

         

        Where the total AFS AdSense Revenues for the relevant
        calendar month is [* * *].

         

 

	Payment Information Details
	 
	
        currency:

         ̈
        Euros

         ̈
        GB pounds

        x
        US dollars

         ̈ other:

  

    	 	- 2 -	Google Confidential

 

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
    	 

    

 

 

GSA Order Form Terms and Conditions

 

“GSA” means the
Google Search and Advertising Services Agreement entered into between Google Ireland Limited (“Google”) and
Company with the GSA Effective Date stated on the front sheet of this Order Form.

 

This is an Order
pursuant to the GSA. If there is any conflict between this Order Form and the GSA then this Order Form will, except as set out
in clause 2.2(b) of the GSA, take precedence in relation to the Services to be supplied under this Order Form.

 

This Order Form shall
commence on the Order Form Effective Date and shall continue for the period of the Term stated on the front sheet of this Order
Form, unless terminated earlier in accordance with its terms.

 

Special Terms and Conditions

 

		1.	Additional
                                                                                                         Termination Right
	 	 	 
	 	 	In addition to any rights under Section 15 of the GSA, either party may terminate this Agreement effective
on December 31, 2011 by giving notice to the other party at least 90 days prior to such date.

 

		2.	Client
                                                                       Applications

 

		2.1.	Subject to the Company’s
                                                                compliance with clauses 2.2 and 2.3 below, each of the client
                                                                applications set forth in the cover page(s) of this Order Form
                                                                is an Approved Client Application for the purposes of: (a) sending
                                                                Requests to Google in connection with the Search Services which
                                                                resolve to Results Pages on the WebSearch Site(s); and (b) sending
                                                                Requests to Google for the purposes of generating Ad Sets to be
                                                                displayed on the Site(s).

 

		2.2.	Within 90 days of the Effective
                                                                Date, Company will comply (and will ensure that such Approved
                                                                Client Application as specified in clause 2.1 above, comply) with
                                                                Google’s Client Application Guidelines,
                                                                as provided by Google to Company
                                                                from time to time (the “Guidelines”
                                                                as such Guidelines may be updated by Google from time to time).
                                                                [* * *]

 

		2.3.	Company represents and warrants
                                                                that: (a) It has read and understands the Guidelines; and (b)
                                                                It does, and at all times during the Term it will, own, operate
                                                                and control one hundred percent (100%) of the Approved Client
                                                                Application specified in clause 2.1 above. The list of Approved
                                                                Client Applications may be updated from time to time subject to
                                                                Google’s prior written consent.

 

		2.4.	[* * *].

 

		2.5	[* * *].

 

		3.	Blocklist
                                                                                                         

 

Google
shall use its reasonable endeavours to block advertisements containing those URLs as agreed between the parties from time
to time.

 

		4.	[* * *].

 

    	 	- 3 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Signed by the parties on the dates shown below.

 

	Google	 	Company
	 	 	 
	By: [* * *]	 	By: [* * *]
	 	 	 
	Print Name: [* * *]	 	Print Name: [* * *]
	 	 	 
	Title: [* * *]	 	Title: [* * *]
	 	 	 
	Date:  	23 December 2010		Date:	  23.12.2010

 

    	 	- 4 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT A

 

Mock-up of a Site home page (showing
location of search box)

[* * *]

 

    	 	- 5 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT B-1

 

Mock-up of a Results Page showing Search
Results and AFS Ads

(3 wide above the fold, 7
right hand side)

[* * *]

 

    	 	- 6 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT B-2

 

Mock-up of Results Page showing Search
Results and AFS Ads

(3 wide above the fold, 3 wide below
the fold)

[* * *]

 

    	 	- 7 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT C-1

 

[* * *]

 

    	 	- 8 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

 

EXHIBIT C-2

 

Mock-ups of Approved Client Application

[* * *]

Toolbar Features:

[* * *]

 

    	 	- 9 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT C-3

 

[* * *]

 

    	 	- 10 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT C-4

 

[* * *]

 

    	 	- 11 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT C-5

 

Mock-ups of Approved Client Application

[* * *]

Set up Complete:

[* * *]

 

    	 	- 12 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT C-6

 

[* * *]

 

    	 	- 13 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT D

 

[* * *]

 

    	 	- 14 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

APPENDIX A

 

General Disclosure and Consent Requirements
for Approved Client Applications

Clear and conspicuous disclosure is
required prior to download or install: what it is, what it does, and how it will be displayed to the end user

 

[* * *]

 

    	 	- 15 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix B

 

Disclosure and Consent Requirements
for Changes to an End User’s Default Search Engine and/or Homepage

(Search-Based Approved Client Applications)

 

[* * *]

 

    	 	- 16 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix C

 

Disclosure and Consent Requirements
for Changes to an End User’s Default Search Engine and/or Homepage (Non-Search Based Approved Client Applications). Affirmative
Consent of End User is Required for Changes to Default Search

 

[* * *]

 

    	 	- 17 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix D-1

 

Results Page UI – 3ATF, Right
Rail with Google Branding (WebSearch Services only)

 

[* * *]

 

    	 	- 18 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix D-2

 

Search Engine Results Page UI –
3ATF, 3 Broad Ads. BTF with Google Branding (WebSearch Services Only)

 

[* * *]

 

    	 	- 19 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix E

 

Bundling of Applications

 

When bundling, the end user must be made
aware of all the applications included prior to installation.

 

[* * *]

 

    	 	- 20 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix E (continued)

 

Bundling of Applications

 

When bundling, the end user must be made aware of advertising
revenue relationships to other applications, if the continued use of the primary application is conditioned on the other applications
being installed and active on the end user’s computer

 

[* * *]

 

    	 	- 21 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix F

 

Deactivation

 

The Application must permit end users
to uninstall it in the customary place the applicable operating system has designated for adding or removing programs (e.g.,
Add/Remove Programs control panel in Windows) in a straightforward manner and must contain (in an easily found location) clear
and concise instructions on how it may be uninstalled

 

[* * *]

 

    	 	- 22 -	Google Confidential

 

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.

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