Document:

AGRICULTURAL ASSET
PURCHASE AGREEMENT 

        THIS
AGREEMENT is made and entered into as of this 28th day of September, 2005,
by and between NORTHLAND CRANBERRIES, INC., a Wisconsin corporation (“Seller”)
and VILAS CRANBERRY, LLC, a Wisconsin limited liability company (“Buyer”). 

WITNESSETH: 

        WHEREAS,
Seller is the owner of a certain cranberry marsh consisting of approximately 382 acres and
certain associated property located in Vilas County, Wisconsin, Wisconsin (the “Marsh
Property”); 

        WHEREAS,
Buyer desires to purchase, and Seller desires to sell, the Marsh Property, all on the
terms and conditions set forth in this Agreement. 

        NOW,
THEREFORE, in consideration of the mutual promises of the parties and other good and
valuable consideration, the receipt and sufficiency of which is hereby acknowledged, is
agreed between the parties as follows: 

ARTICLE I  

PURCHASE AND SALE OF
ASSETS 

        Subject
to the terms and conditions of this Agreement, on the Closing Date (as hereinafter
defined), Seller shall sell, convey, transfer and assign to Buyer, and Buyer shall
purchase, acquire and accept, all of Seller’s right, title and interest in the
following described assets of Seller, all of which together shall constitute the Property: 

        A.              Seller’s
real estate described on Schedule 1.A., together with all           buildings,
improvements, dikes, dams, ditches and fixtures situated thereon and           all rights
and appurtenances thereto, including without limitation all mineral,           timber,
hunting, water and flowage rights of Seller related thereto, the same           being
acknowledged and agreed to constitute the Marsh Property;  

        B.              Seller’s
personal property used exclusively in connection with operation of           the Marsh
Property, which personal property is more particularly described on Schedule 1.B.,
together with all cranberry vines, beds, bulkheads,           irrigations systems and
spares parts owned by Seller and located on the Marsh           Property, the same being
acknowledged and agreed to constitute the Personal           Property;  

        C.              All
growing crops located on the Marsh Property;  

        D.              All
rights of Seller under the Multi-Peril Crop Insurance Policy related to the
          Marsh Property described on Schedule 1.D. (the “MPCI Policy”);  

        E.              All
rights in, to and under all contracts, agreements, declarations, or other
          arrangements relating in any manner to the Little Trout Lake Cooperative Water
          Association (the “Association”);  

        F.              To
the extent assignable, all rights in, to and under that certain Right of           First
Refusal by and between John E. McFarland & Sons, Inc. and Seller dated
          September 27, 1996 recorded August 11, 1997 in Volume 782, page 86, Document
No.           329191, Vilas County Records (the “McFarland Right of First Refusal”);
          and  

        G.              All
rights in, to and under any Federal Cranberry Marketing Order (the           “Order”)
applicable to the Marsh Property.  

        Except
as otherwise set forth in this Article I, Seller shall not sell, convey, transfer or
assign to Buyer, and Buyer shall not purchase, acquire or accept, any other property of
Seller, including without limitation any cash, accounts receivable, inventories, corporate
books and records, contracts, investments, computers, software, refunds and deposits. On
the Closing Date, Buyer shall assume and agree to perform all of Seller’s liabilities
arising from and after the Closing Date under (i) the MPCI Policy, including but not
limited to the timely payment of any premiums due and payable after the Closing Date; (ii)
the Permitted Liens (as defined herein); and (iii) all contracts, agreements,
declarations, or other arrangements relating in any manner to the Trout Lake Water
Cooperative Association (collectively the “Assumed Liabilities”). Except as
expressly set forth in herein, Buyer is not assuming any liabilities of Seller and all
such liabilities shall remain the sole responsibility of Seller. 

ARTICLE II  

TERMS OF PAYMENT 

        The
purchase price for the Property (the “Purchase Price”) shall be Four Million
Eight Hundred Thousand Dollars ($4,800,000) and shall be paid by wire transfer in cash at
the closing of this transaction, plus or minus, as the case may be, the net amount of any
prorations determined as of the Closing Date in accordance with this Agreement. 

ARTICLE III  

CLOSING 

        A.              The
closing of this transaction shall occur on September 29, 2005, or such other
          date as the parties hereto may agree in writing (the “Closing Date”),
          and shall occur at the offices of Boles-Wallner Abstract & Title, Inc., 214
          West Grand Avenue, Wisconsin Rapids, WI 54495.  

        B.              Seller
agrees to execute and deliver at closing a special warranty deed in           customary
form conveying the Marsh Property free and clear of all liens and           encumbrances,
excepting Permitted Liens. For purposes hereof, “Permitted           Liens” shall
mean (i) liens for taxes not yet due and payable;           (ii) zoning,
building codes and other land use laws and ordinances           regulating the use or
occupancy of the Marsh Property; (iii) easements,           covenants, conditions,
restrictions and other similar matters affecting title to           the Marsh Property
which do not or would not reasonably be expected to           materially impair the use
or occupancy of the Marsh Property for its current           uses; (iv) liens and
encumbrances set forth on the Schedule 3.B., and           (v) all matters
which would be disclosed by an accurate survey of the Marsh           Property which do
not or would not reasonably be expected to materially impair           the use or
occupancy of the Marsh Property for its current uses.  

2 

        C.              Seller
further agrees to execute and deliver at closing a bill of sale assigning           and
conveying the Personal Property free and clear of all liens and           encumbrances,
excepting Permitted Liens applicable to the Personal Property.  

        D.              Seller
and Buyer agree that Buyer is purchasing only assets from Seller and that           Buyer
shall not be responsible for any of Seller’s business debts or           liabilities
nor for any wages or benefits to Seller’s employees.  

        E.              All
expenses associated with the Property, including, without limitation,           expenses
for electricity, gas, water, sewer, real property taxes, personal           property
taxes, security services, Association dues and fees, and such other           items that
are customarily prorated in transactions of this nature shall be           ratably
prorated between Buyer and the Seller as of the Closing Date.  

        F.              Buyer
and Seller shall each execute and deliver at closing a Crop Purchase           Agreement
in the form of Exhibit A hereto.  

        G.              Buyer
agrees to execute and deliver at closing an such undertakings and           instruments
of assumption as are reasonably sufficient in the opinion of Seller           to evidence
the assumption by Buyer of the Assumed Liabilities.  

        H.              Buyer
shall be reimburse Seller at the closing of this transaction for any           premiums
related to the MPCI Policy which have been paid by Seller prior to the           Closing
Date.  

ARTICLE IV  

PURCHASE PRICE
ALLOCATION 

        Buyer
and Seller agree to allocate the Purchase Price among the various assets comprising the
Property for all purposes, including financial accounting and tax purposes, in accordance
with the allocation schedule attached hereto as Schedule 4. 

ARTICLE V  

TITLE DOCUMENTS 

        Seller
has furnished and delivered to Buyer for examination a commitment for an owner’s
policy of title insurance, in an amount equal to the Purchase Price, written by a title
insurance company licensed by the State of Wisconsin, showing title as called for by this
Agreement. Any objections to the title must be raised by Buyer in writing prior to the
closing of this transaction, following which Seller shall have three (3) days in which to
elect in writing whether to cure such objections to Buyer’s reasonable satisfaction.
In the event Seller does not elect to cure such objections or affirmatively elects not to
cure the same, Buyer shall, within three (3) days after the earlier of (a) receipt of
Seller’s written election not to cure such objections or (b) expiration of the period
within which Seller is entitled to make the foregoing election (in either case, the
“Seller’s Election Deadline”), have the option, exercisable by written
notice to Seller, either to (x) terminate this Agreement, or (y) proceed to closing,
taking title to the Property subject to the matters that Seller has elected not to cure.
The foregoing election by Buyer must be delivered to Seller within three (3) days after
Seller’s Election Deadline. The cost of the title insurance commitment and the title
insurance policy issued with respect thereto, inclusive of full extended coverage (other
than the survey exception), and inclusive of any endorsements issued with respect to title
exceptions that do not constitute Permitted Liens, but exclusive of any other
Buyer-requested endorsements, shall be split equally between the Seller and Buyer. Any
transfer fees payable in connection with the conveyances contemplated by this Agreement
shall be split equally between the Seller and Buyer. 

3 

ARTICLE VI  

BROKER’S FEE 

        Neither
Buyer nor Seller has employed or retained any broker or finder in connection with the
transactions contemplated by this Agreement and has taken no action that would give rise
to a valid claim against either party for a brokerage commission, finder’s fee or
other like payment. Each party agrees to indemnify and hold harmless the other party
against any loss, expense or liability for the payment of any such fees or commissions,
claimed by or payable to any broker, finder, or similar agent on the basis of any
arrangement or agreement made by or on behalf of the indemnifying party. 

ARTICLE VII  

COVENANTS AND
REPRESENTATIONS OF SELLER 

        A.    
               Seller agrees it will continue to maintain adequate fire and hazard
insurance                with customary coverage endorsements consistent with its
historic practices on                all buildings and improvements on the Marsh Property
and on all Personal                Property until the closing of this transaction.  

        B.    
               Seller shall bear the risk of loss of any real or personal property
subject to                this Agreement occurring between the date hereof and the
closing date unless                caused by the negligence or intentional act or
omission of Buyer or any of                Buyer’s agents, employees, or
contractors, and shall prompt y notify Buyer                that such damage or
destruction has occurred and the estimated extent thereof.                In the event
that any of the buildings, improvements, machinery and equipment                shall be
materially damaged or destroyed by fire or other casualty not caused by
               negligent or intentional act or omission of Buyer or any of Buyer’s
agents,                employees, or contractors and such damage or destruction has a
material adverse                effect upon the normal marsh operations conducted on the
Marsh Property, then                unless Seller corrects, repairs or otherwise
rectifies such damage or                destruction Buyer may (i) within ten (10) days
after receipt of notice of such                damage or destruction terminate this
Agreement in writing, or (ii) require the                consummation of this transaction
and, in such case, all proceeds of insurance                carried by Seller and all of
its claims of every kind arising as a result of                such damage or destruction
shall become the property of the Buyer at the                closing.  

4 

        C.    
               Seller represents and warrants that the real estate described on Schedule
               1.A. attached hereto contains approximately one hundred eighty-two
(182)                acres of cranberry vines.  

        D.    
               Except as set forth on Schedule 7.D., the Property is not in
violation of                any federal, state, or local law, ordinance or regulation
relating to industrial                hygiene or to the environmental conditions on,
under or about the Property or                the improvements, including, but not
limited to, soil and ground water                conditions.  

        E.    
               Except as set forth on Schedule 7.E., Seller warrants it has not
violated                any environmental law now in existence with respect to the
Property and                represents that the Property does not:  

		    1.        contain
any facility that is subject to the reporting under Section 312 of the
               Federal Emergency Response and Community Right to Know Act of 1986 (that
is,                which requires the submittal of emergency hazardous chemical inventory
forms as                a facility subject to OSHA Hazardous Communication standard, i.e.
to prepare and                have available material safety data sheet for hazardous
chemicals where                employees may be exposed to such chemicals in their work
place); and  

		    2.        have
underground storage tanks which require registration with the appropriate
               Wisconsin agency, except to the extent such registration has previously
been                undertaken.  

        F.    
Hazardous Materials. (1) Except as set forth on Schedule 7.F.,
               during the time in which Seller has owned the Marsh Property, neither
Seller                nor, to the best of Seller’s knowledge, any third party has
used,                generated, manufactured, stored, released, or disposed of on, under,
or about                the Marsh Property or transported to or from the Marsh Property
any flammable,                explosive, radioactive materials, hazardous wastes, toxic
substances, or related                matters (“Hazardous Materials”), except
in conformity with the                requirements of any and all applicable laws, rules,
regulations and ordinances                regulating or governing the handling and
disposal thereof. For the purpose of                this Article VII, Hazardous Materials
shall include, but not be limited to,                substances such as friable asbestos
or those defined as “hazardous                substances”, “hazardous
materials,” or “toxic                substances” in the Comprehensive
Environmental Response, Compensation and                Liability Act of 1980, as
amended, 42 U.S.C. Section 9601, et seq.; the                Hazardous Materials
Transportation Act, 42 U.S.C. Section 1801, et seq., the                Resource
Conservation and Recovery Act, 42 U.S.C. Section 6901, et seq.; and in                the
regulations adopted and publications promulgated pursuant to said laws and
               any amendments thereto. (2) Except as set forth on Schedule 7.F.,
to the                best of Seller’s knowledge, there are not Hazardous Materials
stored,                released, or disposed of (a) on, under, or about the Marsh
Property, except in                conformity with the requirements of any and all
applicable laws, rules,                regulations and ordinances regulating or governing
the handling and disposal                thereof, or (b) on, under, or about adjacent
properties, in such a manner that                their migration to the Marsh Property
appears reasonably likely.  

5 

        G.    
Zoning Laws; Permits. Except as set forth on Schedule 7.G., to the
               best of the knowledge of Seller, no zoning, building, or similar law or
               ordinance is violated by the maintenance, operation, or use of the
Property.                Seller has received no written notice of any change contemplated
in any                applicable laws, ordinances, or restriction, or any judicial or
administrative                action, or any action by adjacent landowners, or natural or
artificial                conditions upon the Property which would prevent, impede,
limit, or render more                costly in any material way Buyer’s use of the
Property consistent with the                historic usage thereof. To the best of the
knowledge of Seller, all approvals                and permits necessary for the operation
of the Property consistent with the                historic usage thereof have been
obtained, are in full force and effect, and are                transferable to Buyer
without consent or approval of any third party or                governmental entity, and
Seller will transfer and assign all such permits to                Buyer at the closing.  

        H.    
Water Rights. At present and, to the best of Seller’s knowledge, as
               of the Closing Date, the quality, quantity, adequacy, availability,
reliability,                and transferability of surface and well water or water rights
for the Marsh                Property or the eligibility of the Marsh Property or the
Buyer to receive and                manipulate water from sources historically serving
the Marsh Property is                permitted and sufficient to meet the current farm
operation of Seller.  

        I.    
Eminent Domain. There are no condemnation or eminent domain proceedings
               pending or, to the best of Seller’s knowledge, contemplated against
the                Property or any part thereof, and Seller has received no written
notice of the                desire of any public authority or other entity to take or
use the Property or                any part thereof.  

        J.    
Lawsuits. There are no pending, or to Seller’s knowledge threatened,
               suits or legal proceedings by any party against or affecting Seller or any
part                of the Property which: (1) do or would adversely affect title to the
Property or                any part thereof, (2) do or would prohibit or make unlawful
the consummation of                the transactions contemplated by this Agreement, or
render Seller unable to                consummate the same, or (3) do or would prevent,
impeded, limit or render more                costly in any material way Buyer’s
continued use of the Property consistent                with the historic usage thereof.  

        K.    
Leases. Except as set forth on Schedule 7.K., there will be no
               leases or use occupancy agreements for the Property or any part thereof
which                will survive the closing, unless accepted by Buyer.  

        L.    
Service Contracts. Except as set forth on Schedule 7.L., there
               will be no service contracts or signed contracts or use agreements
benefiting                the Property which will survive the closing, unless accepted by
Buyer.  

        M.    
Equipment. All Personal Property described in Schedule 1.B. is
               owned by Seller and will be conveyed to Buyer, free and clear of all liens
and                encumbrances, by bill of sale at the closing.  

        N.    
Authority. The party executing this Agreement on behalf of Seller has
               full right, title, and authority to so execute this Agreement. Any and all
               documents required to consummate the transactions contemplated herein will
be                duly authorized and executed on behalf of Seller.  

6 

        O.    
Mechanic’s or Other Liens. Seller covenants that any work done on or
               materials supplied to the Marsh Property or the Personal Property prior to
               closing, that could result in a mechanic’s, construction,
               materialmen’s or other similar lien, will be paid for in full prior
to                closing.  

        P.    
               To the best of Seller’s knowledge, the currently growing crop on the
Marsh                Property has not been and as of the Closing Date will not have been
subjected to                any pesticide, fungicide or other agricultural chemical
application or other                cultivation practices inconsistent with any
applicable laws and regulations. To                the best of Seller’s knowledge,
the currently growing crop may be sold                pursuant to the Crop Purchase
Agreement in accordance with the Order and is not                subject to any
governmental allotment, restriction, quota or market order that                would
restrict its sale to Seller in accordance with the Crop Purchase
               Agreement, attached as Exhibit A.  

        All
of Seller’s representations in this Agreement and the foregoing warranties shall be
true and correct on and as of the Closing Date. Seller hereby agrees to indemnify and hold
harmless Buyer against any and all liability, including reasonable attorneys’ fees,
resulting from a breach of any of the representations and warranties appearing in this
Agreement, provided, however, that (i) Buyer shall not be entitled to
indemnification for breach of a representation or warranty unless the aggregate of the
Seller’s indemnification obligations to Buyer under this Agreement exceed an amount
equal to one and one-half percent (1.5%) of the Purchase Price, but in such event the
Buyer shall be entitled to indemnification only to the extent such indemnification
obligations exceed an amount equal to one and one-half percent (1.5%) of the Purchase
Price for all breaches of representations and/or warranties hereunder, (ii) Seller’s
indemnification obligation hereunder, and its liability for breach of any representations
or warranties contained in this Agreement, shall in no event be greater than an amount
equal to the Purchase Price, (iii) in the event Seller’s indemnification obligations
to Buyer exceed an amount equal to twenty-five percent (25%) of the Purchase Price, Seller
shall have the right and option, but not the obligation, to reacquire the Property at a
purchase price equal to the Purchase Price, less an amount equal to any payments
previously made by Seller to Buyer pursuant to the provisions of this paragraph, and upon
terms and conditions substantially in accordance with the terms of this Agreement, which
reacquisition by Seller will constitute Buyer’s sole right to receive any payment or
other financial accommodation from Seller under such circumstances, and (iv) Seller shall
have no indemnification obligation hereunder, and no liability to Buyer whatsoever, for
the breach of any representation or warranty contained in this Agreement to the extent
such breach relates to or is based on facts and circumstances known by Robert P. Winter
(“Winter”) but not disclosed in writing by Winter to an officer or director of
Seller on or before September 21, 2005 (collectively, the “Indemnity
Limitations”). 

        All
of the representations and warranties set forth herein shall survive the closing of this
transaction and continue for a period one year following the date of closing, all such
representations and warranties, and Buyer’s right to make claims or to seek
indemnification with respect to breaches thereof, expiring at 11:59 p.m. on the day prior
to the one-year anniversary of the date of closing. 

        Prior
to the conveyance of the Property, Buyer shall not, by entering into this Agreement or
otherwise, acquire or assume any liability in respect to the Property; and Seller hereby
indemnifies and agrees to hold Buyer harmless from any such liability, subject to the
Indemnity Limitations and except as otherwise set forth in Article I hereof. 

7 

        Notwithstanding
anything in this Agreement to the contrary, if Seller provides Buyer with so-called
“buyers insurance” reasonably acceptable to Buyer that, in the reasonable
discretion of Buyer, provides Buyer with protection covering the Seller’s indemnity
obligations with respect to breaches of the Seller’s representations and warranties
substantially the same as the protection provided to Buyer hereunder, the parties hereto
agree to amend this Agreement such that the Buyer shall not be entitled to any
indemnification of any kind as a result of the Seller’s breach of its representations
and warranties contained herein, and all representations and warranties of the Seller in
this Agreement or in any other agreement or instrument contemplated hereby shall be deemed
to have terminated as of the closing. 

        Q.    Operate
in the Ordinary Course. From the date hereof until the Closing           Date, Seller
shall use its commercially reasonable efforts to operate, in all           material
respects, the Marsh Property in the ordinary course of business and
          substantially in the same manner as previously conducted.  

ARTICLE VIII  

DISPOSITION OF EARNEST
MONEY DEPOSIT 

Intentionally Omitted. 

ARTICLE IX  

MISCELLANEOUS
AGREEMENTS 

        A.              This
Agreement shall be binding upon and inure to the benefit of the parties           hereto
and their respective successors and assigns.  

        B.              Each
party agrees to do all things and take all actions, execute and deliver all
          such other documents and instruments which shall be reasonably requested to
          carry out the provisions of this Agreement. Execution of documents in duplicate
          or by facsimile signature shall be the same as execution of the original
          documents.  

        C.              Any
notices hereunder shall be in writing and shall be given by registered or
          certified mail, facsimile message, or Federal Express or other nationally
          recognized overnight delivery service. Any notice shall be deemed given upon
the           earlier of the date when received at, or the fifth day after the date when
sent           by registered or certified mail or the day after the date when sent by
Federal           Express or facsimile to, the address or facsimile number set forth
below, unless           such address or facsimile number is changed by written notice to
the other           parties in accordance with this Agreement:  

	 	                  Seller: 	Northland
Cranberries, Inc.                            
2321 West Grand Avenue
                           
Wisconsin Rapids, WI  54495-8020
                           
Attention:   John Swendrowski
                           
Facsimile:   (715) 422-6844 

8 

	 	
With
a copy to: 

	 	
Northland
Cranberries, Inc.                            
2930 Industrial Street
                           
Wisconsin Rapids, WI  54495-8020
                           
Attention:   Kenneth Iwinski
                           
Facsimile:   (715) 422-6897 

	 	                  Buyer: 	Vilas
Cranberry, LLC                            
c/o Ron Kuehn                            
DeWitt
Ross & Stevens                            
Two East Mifflin Street, Suite 600
                           
Madison, WI  53703-2865                            
Facsimile:   
 (608) 252-9243 

        D.              Each
party to this Agreement shall pay its own costs and expenses relating to           the
transaction including, but not limited to, all attorneys’ fees.  

        E.              This
Agreement is made under and shall be construed in accordance with the laws           of
the State of Wisconsin without regard to principles of conflicts of law. EACH OF THE
PARTIES HERETO IRREVOCABLY WAIVES ALL RIGHT TO A TRIAL BY JURY IN           ANY SUIT,
ACTION OR OTHER PROCEEDING INSTITUTED BY OR AGAINST SUCH PARTY IN           RESPECT OF
ITS, HIS OR HER OBLIGATIONS HEREUNDER OR THE TRANSACTIONS           CONTEMPLATED HEREBY. 

        F.              This
Agreement, together with the Crop Purchase Agreement attached as Exhibit A
          hereto, represents the entire Agreement of the parties with respect to the
          property subject hereto, any and all agreements entered into prior hereto are
          revoked and superseded by this Agreement, and no representations, warranties,
          inducements or other agreements have been made by any of the parties except as
          expressly set forth herein and in the Crop Purchase Agreement. This Agreement
          may not be changed, modified or rescinded except in writing signed by the
          parties hereto and any attempt at oral modification of this Agreement shall be
          void and have no effect.  

        G.              No
Representations. BUYER SPECIFICALLY ACKNOWLEDGES AND AGREES THAT 1. EXCEPT
AS EXPRESSLY SET FORTH HEREIN, SELLER IS TRANSFERRING THE           PROPERTY “AS IS,
WHERE IS AND WITH ALL FAULTS” AND 2. EXCEPT           FOR THE REPRESENTATIONS
AND WARRANTIES OF SELLER EXPRESSLY SET FORTH HEREIN,           NEITHER SELLER NOR ANY
OTHER PERSON IS MAKING, AND BUYER IS NOT RELYING ON, ANY           REPRESENTATIONS OR
WARRANTIES OF ANY KIND WHATSOEVER, WHETHER ORAL OR WRITTEN,           EXPRESS OR IMPLIED,
STATUTORY OR OTHERWISE, AS TO ANY MATTER CONCERNING ANY OF           THE PROPERTY, THE
MARSH PROPERTY, THE PERSONAL PROPERTY OR THE TRANSACTIONS           CONTEMPLATED HEREBY,
OR THE ACCURACY OR COMPLETENESS OF ANY INFORMATION PROVIDED           TO BUYER BY SELLER
OR ANY OTHER PERSON OR OTHERWISE OBTAINED BY BUYER CONCERNING           ANY OF THE
PROPERTY, THE MARSH PROPERTY, THE PERSONAL PROPERTY OR THE           TRANSACTIONS
CONTEMPLATED HEREBY. 

9 

        IN
WITNESS WHEREOF, the parties have executed this Agreement the day and year first above
written. 

		BUYER:
	
 	VILAS CRANBERRY, LLC
	

 	By:  /s/ Robert P. Winter
		        Robert P. Winter
		        Manager
	

 	By:  /s/ Ronald W. Kuehn
		        Ronald W. Kuehn
		        Manager
	
 	SELLER:
	
 	NORTHLAND CRANBERRIES, INC.
	

 	By:  /s/ John Swendrowski
		        John Swendrowski
		        Chairman and CEO

10SECOND AMENDMENT TO
CREDIT AGREEMENT 

        THIS
SECOND AMENDMENT TO CREDIT AGREEMENT, dated as of September 28, 2005 (the
“Amendment”), is by and among Fresh Brands, Inc. (the
“Company”), the Lenders party hereto and LaSalle Bank National
Association, as Administrative Agent. 

        WHEREAS,
the Company, the Lenders and the Administrative Agent are party to that certain Credit
Agreement dated as of March 18, 2004, as amended by a First Amendment to Credit Agreement
dated as of November 12, 2004 (as amended, the “Credit Agreement”). 

        WHEREAS,
the parties hereto desire to amend the Credit Agreement as set forth herein. 

        NOW,
THEREFORE, in consideration of the foregoing recitals and for other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the parties
hereto agree as follows: 

        1.       Definitions.
Capitalized terms not otherwise defined herein shall have           the meanings assigned
to them in the Credit Agreement.  

        2.       Amendments.
The Credit Agreement is amended as follows:  

                  
2.1       Definition of Consolidated EBITDA. The last sentence in the definition of “Consolidated
EBITDA” in Section 1.1 is deleted and the following is inserted in its place:  

	 	        “In
addition, the Lenders agree that (i) the Company’s Consolidated EBITDA for Fiscal
Year 2004 will be increased by up to $5,900,000 of costs incurred in connection with the
closing of six supermarkets, the closing of which was announced by the Company on
February 27, 2004, as and when such costs are recorded by the Company, and (ii) the
Company’s Consolidated EBITDA for Fiscal Year 2005 will be increased by up to
$1,200,000 of costs incurred in connection with the closing of two supermarkets, as and
when such costs are recorded by the Company.” 

                   2.2
       Definition  of FIN 46R.  The  definition  of "FIN 46R" in Section  1.1 is amended in
its entirety to read as follows: 

	 	        “FIN
46R means Financial Accounting Standards Board Interpretation No. 46 (Revised
December 2003), Consolidation of Variable Interest Entities, an interpretation of ARB No.
51.” 

        
          2.3       
Definition of FIN 46R Entities.The following new definition of “FIN 46R
Entity” is inserted in Section 1.1 in appropriate alphabetical order:  

	 	        “FIN
46R Entities means all “variable interest entities” (as such term is used
in FIN 46R) that are required to be consolidated with the Company and its Subsidiaries
pursuant to FIN 46 R.” 

                  
2.4       Definition  of  GAAP.  The  definition  of  "GAAP"  in  Section  1.1 is  amended  in its
entirety to read as follows: 

	 	        “GAAP means
generally accepted accounting principles set forth from time to time in the opinions and
pronouncements of the Accounting Principles Board and the American Institute of Certified
Public Accountants and statements and pronouncements of the Financial Accounting
Standards Board (or agencies with similar functions of comparable stature and authority
within the U.S. accounting profession) and the Securities and Exchange Commission, which
are applicable to the circumstances as of the date of determination. Notwithstanding the
foregoing; solely for the purpose of determining compliance by the Company with the
financial covenants set forth in Section 11.14.1 and Section 11.14.2, all
references in this Agreement to the consolidated financial statements of the Company and
its Subsidiaries or to the determination of any amount for the Company and its
Subsidiaries on a consolidated basis or any similar reference shall, in each case, be
deemed to exclude the FIN 46R Entities and any consolidating adjustments related to the
consolidation of the FIN 46R Entities.” 

        
          2.5       
 Section 10.1.1.  Section 10.1.1 is amended in its entirety to read as follows: 

	 	        "10.1.1
     Annual Reports.  Promptly  when  available and in any event within 90 days
                   after the close of each Fiscal Year: 

	 	        (a) a
copy of the annual audit report of the Company and its Subsidiaries for such
               Fiscal Year, including therein consolidated balance sheets and statements
of                earnings and cash flows of the Company and its Subsidiaries as at the
end of                such Fiscal Year, certified with respect to the financial
statements without                adverse reference to going concern value and without
qualification by                independent auditors of recognized standing selected by
the Company and                reasonably acceptable to the Administrative Agent,
together with a written                statement from such accountants to the effect that
in making the examination                necessary for the signing of such annual audit
report by such accountants,                nothing came to their attention that caused
them to believe that the Company was                not in compliance with any provision
of Section 11.1, 11.3 or                11.14 of this Agreement insofar as
such provision relates to accounting matters                or, if something has come to
their attention that caused them to believe that                the Company was not in
compliance with any such provision, describing such                non-compliance in
reasonable detail, and  

- 2 - 

	 	        (b)  (i)
consolidating balance sheets and statements of earnings and a consolidated
               statement of cash flows for the Company and its Subsidiaries (including
for such                purpose all FIN 46R Entities) for such Fiscal Year, certified by
a Senior                Officer of the Company, (ii) consolidating balance sheets and
statements of                earnings and a consolidated statement of cash flows for the
Company and its                Subsidiaries (excluding for such purpose all FIN 46R
Entities) for such Fiscal                Year, certified by a Senior Officer of the
Company, and (iii) a comparison of                the information provided pursuant to
the foregoing clause (ii) with the budget                for the Company and its
Subsidiaries (excluding for such purpose all FIN 46R                Entities) for such
Fiscal Year and a comparison with the previous Fiscal                Year.” 

        
          2.6       
Schedule 11.1.  Schedule 11.1 is amended by adding the following at the end thereof: 

        
          “Lease
of 505 South Cottonwood, Hartland, Wisconsin

                    Lease of Southwest Corner of Highways P & Z,
Oconomowoc, Wisconsin

                   
Lease of 1540 Vision Drive, Platteville, Wisconsin

                    Lease of 111
Westgate Drive, Maquoketa, Iowa 

	 	        Each
of the Capital Leases set forth on Schedule 11.1 Addendum – Existing Debt attached
hereto.” 

        3.       Full
Force and Effect. Except as expressly provided herein, all of the           terms and
conditions set forth in the Credit Agreement, the Collateral Documents           and the
other Loan Documents shall remain unchanged and shall continue in full           force
and effect as originally set forth.  

        4.       Credit
Agreement. All of the representations and warranties made by the           Company in
the Credit Agreement are true and correct on the date of this           Amendment (it
being understood that any representation or warranty made as of a           specific date
shall be true and correct as of such specific date). No Unmatured           Event of
Default or Event of Default under the Credit Agreement has occurred and           is
continuing as of the date of this Amendment.  

        5.       Binding
Effect. This Amendment shall be binding upon the parties hereto           and their
respective successors and assigns.  

        6.       Effectiveness.
This Amendment shall be effective as of the date first           written above upon the
satisfaction of the following conditions all in form and           substance satisfactory
to the Administrative Agent:  

	 	        (a)                 this
Amendment executed by the Company and the Lenders;  

	 	        (b)                 a
Consent executed by each of the Guarantors; and  

	 	        (c)                 such
other documents, agreements and instruments as reasonably requested by the
          Administrative Agent.  

- 3  - 

         6.       
          Counterparts. This Amendment may be executed in several counterparts,
          each of which shall be deemed an original, but such counterparts shall together
          constitute but one and the same Amendment. 

- 4 - 

        IN
WITNESS WHEREOF, the parties hereto have executed this Second Amendment to Credit
Agreement as of the date first set forth above. 

		
		FRESH BRANDS, INC.
		

By: /s/          
          
          
          
          
		Title:           
          
          
          
           
		

LASALLE BANK NATIONAL ASSOCIATION, as
		Administrative Agent, as Issuing Lender and as a
		Lender
		

By: /s/          
          
          
          
          
		Title:           
          
          
          
           
		

By: /s/          
          
          
          
          
		Title:           
          
          
          
           
		

U.S. BANK NATIONAL ASSOCIATION, as
		Documentation Agent, and as a Lender
		

By: /s/          
          
          
          
          
		Title:           
          
          
          
           

- 5 - 

CONSENT OF GUARANTORS 

        Each
of the undersigned hereby consents to the foregoing Second Amendment to Credit Agreement
and ratifies and reaffirms its obligations under the Guaranty and Collateral Agreement
dated as of March 18, 2004. 

		
		DICK'S SUPERMARKETS, INC.
		

By: /s/          
          
          
          
           
		Title:           
          
          
          
           
		

FRESH BRANDS DISTRIBUTING, INC.
		

By: /s/          
          
          
          
           
		Title:           
          
          
          
           
		

PW TRUCKING, INC.
		

By: /s/          
          
          
          
           
		 Title:

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00091-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00091-of-00352.parquet"}]]