Document:

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                                                                    EXHIBIT 10.3

                               LICENSE AGREEMENT

         THIS LICENSE AGREEMENT (the "Agreement") is entered into as of the
20th day of August, 1999 by and between TRADER PUBLISHING COMPANY, a Virginia
general partnership ("Trader"), and AUTOCONNECT, L.L.C., a Delaware limited
liability company ("ATC").

                                   RECITALS:

         A. Pursuant to a license agreement (the "TPI License Agreement")
between Trader and TPI Holdings, Inc. ("TPI Holdings") dated March 31, 1991,
Trader is the exclusive worldwide licensee in the field of advertising and
publishing, including electronic publishing, of the trademarks, service marks
and trade names TRADER and AUTOTRADER and variations thereof, as well as all
other trademarks and service marks including the element TRADER owned or
acquired by TPI Holdings, and is authorized by TPI Holdings to sublicense such
licensed rights.

         B. Trader, together with TPI, Inc. ("Cox"), LTM Company, L.P.
("Landmark"), Manheim Auctions, Inc. and ADP, Inc., has executed concurrently
herewith a Contribution Agreement (the "Contribution Agreement") whereby Cox
and Landmark have agreed to cause Trader to contribute to ATC certain assets,
and to license to ATC certain rights including (i) the rights to use the
trademarks, service marks and names AUTOTRADER, AUTOTRADER ONLINE,
AUTOTRADER.COM and such other variations thereof as may be from time to time
authorized by Trader (hereinafter the "Licensed Marks"), and (ii) the rights to
certain domain names including the elements "AUTOTRADER" or "AUTOMART" alone or
in combination with other elements, including, the domain names
www.autotrader.com and www.automart.com (the "Licensed Domain Names").

         C. The parties desire to enter into this Agreement to set forth the
terms of the license of the Licensed Marks and Licensed Domain Names to ATC for
use in connection with ATC's ownership and operation of a consumer-oriented
Internet shopping and information service for buyers and sellers of Automobiles
(the "Business").

         In consideration of the mutual covenants contained herein, in the
Contribution Agreement, and in the Data Contribution Agreement (defined below),
and other good and valuable consideration, the receipt of sufficiency of which
are hereby acknowledged, the parties agree as follows:

1.       DEFINITIONS

All capitalized terms that are not defined herein shall have the meanings set
forth in that certain Data Contribution Agreement (the "Data Contribution
Agreement") dated the date hereof between Trader and ATC.

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2.       GRANT OF LICENSE

         2.1.     Subject to the TPI License Agreement, Trader hereby grants to
ATC the exclusive right and license to use the Licensed Marks and the Licensed
Domain Names in connection with the operation of the Business. ATC's license
shall be limited to the described field of use (and the promotion of such
Business in the ordinary course of ATC's Business) and shall in no way be
deemed to limit or prevent Trader's use of the Licensed Marks in connection
with the sale and/or distribution of Trader's print publications Auto Trader
and Auto Mart, the promotion of such publications in all media, the fulfillment
of Trader's obligations under the Data Contribution Agreement, and any other
purposes (except to the extent the Data Contribution Agreement prohibits such
activities). The preceding sentence notwithstanding, during the term of this
Agreement, Trader may not use the mark AUTOTRADER.COM (except as may be
required in connection with its obligations under the Data Contribution
Agreement) nor may Trader operate an on-line auction under any of the Licensed
Marks.

         2.2.     ATC hereby accepts the License granted by Trader herein and
undertakes and agrees to use the trademark AUTOTRADER.COM and the domain name
AUTOTRADER.COM as the principal mark and domain name of the ATC Main Site (and
as an element of the ATC Co-Branded Sites) so that Trader's brand name presence
for AutoTrader will be maintained on the Internet. Trader acknowledges that
pursuant to the Data Contribution Agreement ATC is permitted to operate
websites in connection with the operation of the Business that are co-branded
with the AUTOTRADER.COM mark and with the trademark, service mark or tradename
of a third party. Trader further acknowledges that if ATC operates an ATC
Ancillary Site, it could contain a principal mark other than AUTOTRADER.COM and
could be located at a domain name other than AUTOTRADER.COM.

3.       TERM OF AGREEMENT

Unless earlier terminated in accordance with the provisions of Section 8 of
this Agreement, this Agreement shall commence on its effective date and shall
continue until December 31, 2041, provided that, if the TPI License is extended
or renewed, this Agreement shall be extended or renewed for the like term.

4.       QUALITY CONTROL, NOTICES, APPROVAL AND SAMPLES

         4.1.     The quality of the graphics, text, artwork, displays or other
materials used by ATC on the ATC Main Site and ATC Co-Branded Sites and of the
services provided by ATC to members of the public shall be at least as high as
the quality of the graphics, text, artwork, displays or other materials used by
Trader in its publications.

         4.2.     ATC acknowledges that the maintenance of the standards of
quality previously established in relation to the Licensed Marks is essential
to preserving the reputation of the mark and the associated goodwill.

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         4.3.     Trader shall at all times retain the right to approve or
disapprove of (in accordance with the terms of this Agreement) ATC's use of the
Licensed Marks.

         4.4.     In the event Trader objects to any material displayed by ATC
on the ATC Main Site or the ATC Co-Branded Sites or in any advertising or
promotional materials or to the quality of services provided by ATC, Trader
shall give notice in writing of any such failures by ATC and ATC shall commence
and diligently prosecute reasonable efforts to correct any such failure.

5.       USE OF LICENSED MARKS

         5.1.     ATC shall include on all printed, published, posted or
displayed materials bearing the Licensed Marks appropriate trademark notices as
reasonably required by Trader. All such materials shall comply with all
applicable laws and shall not be misleading or deceptive.

         5.2.     ATC agrees to use the Licensed Marks only as permitted by law
and this License Agreement.

         5.3.     If either party is, from time to time, using the Licensed
Marks in a manner not restricted hereunder or under the Data Contribution
Agreement (it being understood for purposes hereof that Trader may not use
AutoTrader.com) and the other party subsequently begins using the Licensed
Marks (or seeks to begin using the Licensed Marks) on the world wide web in a
manner that is confusingly similar to such use by the other party of the
Licensed Marks or that otherwise fails to distinguish each party's products or
services, the party with first use shall have the right to prohibit the other
party's use of the Licensed Marks in such manner.

6.       OWNERSHIP OF RIGHTS

         6.1.     ATC acknowledges that TPI Holdings is the owner of all rights,
title and interest in and to the Licensed Marks and the goodwill associated
therewith, and that the Licensed Marks are the sole property of TPI Holdings.
ATC acknowledges that this sublicense is granted by Trader pursuant to rights
granted by the TPI License. ATC acknowledges that it has received a copy of the
TPI License and agrees to be bound by all of Trader's obligations to TPI
Holdings under the TPI License, except to the extent any such obligation has
expressly been waived by TPI Holdings pursuant to the Consent to License
Agreement attached hereto as Attachment 1 to Exhibit B, which has been executed
by TPI Holdings contemporaneously herewith. ATC will not dispute or contest
that Trader is the owner of all rights, title and interest in and to the
Licensed Domain Names and the goodwill associated therewith, and that the
Licensed Domain Names are the sole property of Trader.

         6.2.     The Parties will comply with each other's reasonable
requirements concerning confidentiality of proprietary information.

         6.3.     ATC shall provide full cooperation to Trader and TPI Holdings
in connection with the registration and maintenance of the Licensed Marks.
During the term of this Agreement, the parties acknowledge and agree that ATC
shall be entitled to be registered as the party in interest with respect to the
Licensed Domain Names and the control thereof and Trader

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shall provide full cooperation in connection with the registration and
maintenance of the Licensed Domain Names.

         6.4.     Except as specifically provided herein, ATC shall not create
and use any mark that incorporates any of the Licensed Marks other than
AutoTrader.com without Trader's consent. Any new mark created by ATC that
incorporates the Licensed Marks shall inure to the benefit of TPI Holdings (and
Trader) and, to the extent Trader has consented to such creation, shall be
included within the definition of Licensed Marks.

7.       THIRD-PARTY INFRINGEMENT

         7.1.     ATC shall promptly notify Trader of any known infringement or
potential infringement, passing off, or any violation of any of the Licensed
Marks or any of the Licensed Domain Names in connection with the services
provided on the Internet or challenge to or claim by any person to the Licensed
Marks or Licensed Domain Names. Should TPI Holdings and/or Trader determine to
institute legal proceedings against any infringer or potential infringer, ATC
will extend its full cooperation in all such matters and bear its own costs
incurred in providing such cooperation. Notwithstanding who bears the cost for
such matters, ATC may not settle any dispute or proceeding without the express
written approval of TPI Holdings and Trader.

         7.2.     In the event that ATC notifies Trader of any infringement by a
third party in their use of a Licensed Mark on the world wide web (a "Noticed
Claim"), Trader shall send such third party a cease and desist letter and,
where Trader determines is reasonably necessary, appropriate and justified
under all circumstances to prevent infringement or dilution of the Licensed
Marks, institute legal proceedings at its sole expense against such infringer.
If Trader determines that it is not reasonably necessary, appropriate and
justified under all circumstances to prevent infringement or dilution by
instituting legal proceedings against any such infringer, Trader shall promptly
notify ATC in writing. In that event, ATC shall have the right to institute
legal proceedings against such infringer and Trader shall extend its full
cooperation in all such matters and bear its own costs in providing such
cooperation. Trader's obligations under this Section 7(b) shall terminate upon
the earlier of (i) the first anniversary of this Agreement, and (ii) the
effective date of the Company's Initial Public Offering (as defined in that
certain Amended and Restated Limited Liability Company Agreement of ATC dated
the date hereof), provided, Trader's obligation with respect to any Noticed
Claim shall survive such termination to the extent Trader has not fulfilled its
obligations with respect to such Noticed Claim.

8.       TERMINATION

         8.1.     Except as otherwise provided herein, this Agreement shall
terminate automatically at the end of the term specified in Section 2.

         8.2.     This Agreement shall also terminate automatically if the Data
Contribution Agreement is terminated (a) by ATC pursuant to Section 7.1 of such
agreement (non-renewal) (if Trader terminates pursuant to the non-renewal right
of Section 7.1 of the Data Contribution

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Agreement, then, subject to Sections 8.1 and 8.3 hereof, this Agreement shall
continue in full force and effect) or, (b) by Trader pursuant to Section 7.2(a)
of such agreement (for cause).

         8.3.     Trader may also terminate this Agreement in the event that ATC
is in breach of a material term of this Agreement provided that Trader has
given ninety (90) days' prior written notice to ATC, setting forth the nature
of the breach. If the breach cannot be cured within the ninety (90) day period,
but ATC is diligently pursuing a cure, the cure period shall be extended for a
reasonable period of time, not to exceed an additional seventy-five (75) days,
in order to allow ATC to effect the cure. If ATC cures such breach prior to the
end of the cure period, Trader's right to terminate this Agreement in
connection with such breach shall cease. If Trader believes that ATC has not
cured said breach prior to the end of the expiration of said cure period,
Trader shall notify ATC in writing. Trader may then terminate this Agreement
fifteen (15) days after written notice of the failure to cure.

         8.4.     The failure by ATC to maintain the quality of services
provided under the Licensed Marks shall be considered a breach of the material
terms of this Agreement.

9.       OBLIGATIONS AFTER TERMINATION

In the event of cancellation or termination of this Agreement pursuant to
Section 8, ATC shall discontinue use of the Licensed Marks and the Licensed
Domain Names in any manner and promptly return to Trader or otherwise destroy,
at Trader's instruction, of all materials bearing any of the Licensed Marks.

10.      TRADEMARK AND DOMAIN NAME VALIDITY

ATC agrees that it will not, during the term of this Agreement or at any time
thereafter, claim or assert any ownership rights to the Licensed Marks or
Licensed Domain Names or any other mark or domain name including the term
"Trader" and will not apply to register any such mark or domain name or to
raise or cause to be raised any question concerning or objection to the
validity or enforceability of any of the Licensed Marks or Licensed Domain
Names or the rights of Licensor thereto on any grounds whatsoever in any
jurisdiction, including but not limited to the U.S. Patent and Trademark
Office.

11.      NON-ASSIGNMENT

The rights granted herein shall not be assigned, licensed or sublicensed to any
other party without the written approval of Trader; provided, however, ATC may
assign its rights hereunder in whole to any Person that acquires all or
substantially all of its assets, assumes all of ATC's obligations hereunder,
and assumes or complies with, as applicable, all of the obligations and
restrictions applicable to ATC under the Data Contribution Agreement.

12.      INDEMNIFICATION

         12.1.    Trader shall indemnify, protect and hold harmless ATC against
any and all claims, liabilities, damages, losses and expenses (including
reasonable attorneys' fees) arising out

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of, or resulting from, claims of third parties that the use of the Licensed
Marks or Licensed Domain Names by ATC in accordance with the terms of this
Agreement violates or infringes the rights of such third parties.

         12.2.    Except as provided in Section 12.1, ATC shall indemnify,
protect and hold harmless Trader and TPI Holdings against any and all claims,
liabilities, damages, losses and expenses (including reasonable attorneys'
fees) arising out of, or resulting from, claims of third parties against Trader
or TPI Holdings involving any activity carried on by ATC while using the
Licensed Marks or Licensed Domain Names.

13.      REMEDIES

ATC acknowledges that a breach by it of the provisions of this Agreement
regarding the license or ATC's use of (or rights to use) such Licensed Marks
cannot be reasonably or adequately compensated by money damages in an action at
law; and a breach of any of its obligations under this Agreement regarding the
license or ATC's use of (or rights to use) such Licensed Marks will cause
Trader irreparable injury and damage. ATC agrees that, in addition to any other
remedies they may have under this Agreement or otherwise, Trader and TPI
Holdings shall be entitled to specific performance and to preliminary and
permanent injunctive and other equitable relief to prevent or curtail any
breach of the material terms of this Agreement regarding the license or ATC's
use of (or rights to use) such Licensed Marks without any obligation to post
bond or other security or surety.

14.      REPRESENTATIONS AND WARRANTIES OF LICENSOR

Trader represents and warrants as follows:

         14.1.    Trader is a general partnership duly organized, validly
existing and in good standing under the laws of the Commonwealth of Virginia
and has the power and authority to own, lease and operate its assets,
properties and business, to carry on its business as now being conducted, and
to enter into, execute and deliver this Agreement and to perform fully its
obligations hereunder. This Agreement has been duly executed and delivered and
constitutes the valid and binding obligation of Trader enforceable in
accordance with its terms.

         14.2.    Except as disclosed pursuant to the Contribution Agreement,
to Trader's knowledge (as such knowledge is defined under the Contribution
Agreement), there are no actions, suits or proceedings pending or threatened
against Trader that affect the Licensed Marks or ATC's right to use the
Licensed Marks as provided under this Agreement.

         14.3.    Neither Trader, nor, to the knowledge of Trader (as such
knowledge is defined under the Contribution Agreement), TPI Holdings is in
breach of the TPI License or any other agreement that would affect its rights
to make the license hereunder.

15.      REPRESENTATIONS AND WARRANTIES OF LICENSEE

ATC represents and warrants as follows:

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         15.1.    ATC is a limited liability company duly organized, validly
existing and in good standing under the laws of the State of Delaware and has
the necessary power and authority to own, lease and operate its assets,
properties and business and to carry on its business as now being conducted.

         15.2.    ATC has the legal right and authority required to enter into,
execute and deliver this Agreement and to perform fully its obligations
hereunder. This Agreement has been duly executed and delivered and constitutes
the valid and binding obligation of ATC enforceable in accordance with its
terms.

16.      SURVIVAL

All covenants, agreements, representations and warranties made herein or
otherwise made in writing by any party pursuant hereto shall survive for such
period as is provided under the Contribution Agreement.

17.      NOTICES

All notices and other communications hereunder shall be (a) in writing; (b)
delivered by telecopy, by commercial overnight or same-day delivery service
with all delivery costs paid by sender, or by registered or certified mail with
postage prepaid, return receipt requested; (c) deemed given on the date and at
the time shown on the telecopy confirmation of receipt (if delivered by
telecopy), on the date and at the time (if recorded) of delivery by the
commercial delivery service, as shown in the records thereof (if delivered by
commercial overnight or same-day delivery service), or on the date shown on the
return receipt (if delivered by registered or certified mail); and (d)
addressed to the parties at their addresses specified on the signature page to
this Agreement (or at such other address for a party as shall be specified by
like notice).

18.      WAIVERS

Any waiver of any terms or conditions of this Agreement shall be in writing and
shall not operate as a waiver of any other breach of such terms or conditions
or any other term or condition, nor shall any failure to enforce any provision
of this Agreement operate as a waiver of such provision or of any other
provision of this Agreement. Except as set forth in this Agreement, all rights,
powers and remedies given to the parties under this Agreement are cumulative
and not alternative, and are in addition to all statutes or rules of law.

19.      SEVERABILITY

In the event that any provision of this Agreement or any word, phrase, clause,
sentence or other portion thereof should be held to be unenforceable, in
conflict with the law of any jurisdiction where its enforcement is sought, or
invalid for any reason, such provision or portion thereof shall be modified or
deleted in such a manner so as to make this Agreement, as modified, legal and
enforceable to the fullest extent permitted under applicable laws.

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20.      COUNTERPARTS

This Agreement may be executed in counterparts each of which shall be deemed an
original and all of which together shall constitute one and the same
instrument, and in pleading or proving any provision of this Agreement, it
shall not be necessary to produce more than one complete set of such
counterparts. Any counterpart of this Agreement which has attached to it
separate signature pages, which together contain the signatures of all parties
hereto, shall for all purposes be deemed a fully executed original.

21.      REPRODUCTIONS

This Agreement and all other documents, instruments and agreements in the
possession of the parties which relate hereto or thereto may be reproduced by
the parties, and any such reproduction shall be admissible in evidence, with
the same effect as the original itself, in any judicial or other administrative
proceeding, whether the original is in existence. No party will object to the
admission in evidence of any such reproduction, unless the objecting party
reasonably believes that the reproduction does not accurately reflect the
contents of the original and objects on that basis.

22.      GOVERNING LAW; CONSTRUCTION

This Agreement shall be governed by and construed in accordance with the
substantive laws of the State of Delaware without regard to its conflict of
laws provisions. The parties acknowledge and agree that they have been
represented by counsel and that each of the parties has participated in the
drafting of this Agreement. Accordingly, it is the intention and agreement of
the parties that the language, terms and conditions of this Agreement are not
to be construed in any way against or in favor of any party hereto by reason of
the responsibilities in connection with the preparation of this Agreement.

23.      INTEGRATED AGREEMENT/INTERPRETATION

         This Agreement and the exhibits and schedules to this Agreement, and
the Contribution Agreement and the exhibits and schedules thereto, embody the
entire agreement and understanding between the Parties with regard to the
subject matter hereof and may be altered or amended only in a writing executed
by authorized agents of the Parties. As used herein, the word "or" shall be
interpreted to have both its conjunctive and disjunctive meanings wherever
possible. The paragraph titles are intended solely for convenience and shall in
no event affect or be used in connection with the interpretation of this
Agreement. This Agreement shall not be construed more strictly against one
party than the other by virtue of the fact that it may have been prepared by
counsel for one of the Parties.

                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

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         IN WITNESS WHEREOF, this Agreement has been executed by the parties
hereto as of the date first above written.

                                    COMPANY:

                                    AUTOCONNECT, L.L.C.

                                    By: /s/ Dennis Berry
                                       --------------------------------------
                                    Name: Dennis Berry
                                         ------------------------------------
                                    Title: Member of Management Committee
                                          -----------------------------------

                                    Address for Notices:

                                    1400 Lake Hearn Drive, N.E.
                                    Atlanta, Georgia  30319
                                    Attention: Victor Perry
                                              -------------------------------
                                    Facsimile: (404) 843-7412
                                              -------------------------------
                                    With a copy to:
                                     Manheim Auctions, Inc.
                                    -----------------------------------------
                                     1400 Lake Hearn Drive, N.E.
                                    -----------------------------------------
                                     Atlanta, Georgia 30319
                                    -----------------------------------------
                                    Attention: G. Dennis Berry
                                              -------------------------------
                                    Facsimile: (404) 843-5755
                                              -------------------------------

                                    TRADER:

                                    TRADER PUBLISHING COMPANY

                                    By: /s/ Conrad M. Hall
                                       --------------------------------------
                                    Name: Conrad M. Hall
                                         ------------------------------------
                                    Title: President
                                          -----------------------------------

                                    Address for Notices:

                                    100 West Plume Street
                                    Norfolk, Virginia  23510
                                    Attention:  Conrad M. Hall
                                    Facsimile:  (757) 640-4001
                                              -------------------------------

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                                    With a copy to:

                                    Landmark Communications, Inc.
                                    150 W. Brambleton Avenue
                                    Norfolk, Virginia 23510
                                    Attention:  Richard F. Barry, III
                                    Facsimile:  (757) 626-3174
                                    Attention:  Guy R. Friddell, III
                                    Facsimile:  (757) 664-2164

                                    With a copy to:

                                    Cox Newspapers, Inc.
                                    1400 Lake Hearn Drive, N.E.
                                    Atlanta, Georgia  30319
                                    Attention:  Jay Smith
                                              -------------------------------
                                    Facsimile:  (404) 843-7928
                                              -------------------------------

                                      10<PAGE>   1
                                                                    EXHIBIT 10.4

                          DATA CONTRIBUTION AGREEMENT

         THIS DATA CONTRIBUTION AGREEMENT (the "Agreement") is entered into as
of the 20th day of August, 1999, between Trader Publishing Company, a Virginia
general partnership ("Trader"), and AutoConnect, L.L.C., a Delaware limited
liability company ("ATC").

                                   RECITALS:

         A.       Trader and ATC are parties to a separate Contribution
Agreement and separate License Agreement, each dated as of the date of this
Agreement, pursuant to which Trader has contributed certain assets and licensed
certain rights to ATC, and ATC has agreed to perform certain obligations with
respect to the contributed assets and licensed rights.

         B.       As an integral part of the contribution and licensure, Trader
and ATC desire to establish the terms upon which Trader and ATC will each
perform certain obligations and provide certain data related to the business of
the other party.

         C.       Contemporaneously with the execution of this Agreement, ATC
will change its name to AutoTrader.com LLC.

         In consideration of the mutual covenants contained herein, in the
Contribution Agreement and in the Related Agreements (as defined in the
Contribution Agreement) and other good and valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, the parties agree as follows:

1.       DEFINED TERMS

         The following capitalized terms, when used in this Agreement, shall
have the meanings set forth in this Section 1:

         Advertisement - any advertisement used on the ATC Sites or other world
wide web sites, including banner advertising, as well as any other type of
advertising.

         ATC - AutoTrader.com LLC (including AutoConnect, L.L.C. before its
anticipated name change) and its
successors and assigns.

         ATC Ancillary Sites - Any world wide web sites maintained by ATC other
than the ATC Main Sites and ATC Co-Branded Sites.

         ATC Co-Branded Sites - Any co-branded versions of the ATC Main Site
that contain Automotive Data.

         ATC Competitors - competitors of ATC in the Business, which shall be
deemed to include Autobytel.com, AutoVantage, Autoweb.com, Carpoint, cars.com,
Classified2000, Cobalt Group, and Yahoo! and any other web sites that engage in
the Business and that, at the relevant

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time, are among the top 10 sites (as measured by monthly page views) in any
category that is comprised primarily of the Business.

         ATC Main Site - the world wide web site maintained by ATC as of the
date of this Agreement under the domain name autoconnect.com and its successor
site, which will be operated under the domain name autotrader.com.

         ATC Marks - all trademarks, service marks, trade names, URLs and logos
that are associated with ATC or the ATC Sites other than the Licensed Marks.

         ATC Sites - the ATC Main Site, ATC Ancillary Sites and ATC Co-Branded
Sites.

         Automobiles - "Automobile" means any and all automobiles and light
trucks (including pickups, minivans and sport utility vehicles). "Automobile"
shall not include: (i) any specialty, antique/collector's, exotic or
muscle/high performance cars, cars more than twenty (20) years old,
motorcycles, or related equipment, or (ii) airplanes, large trucks, heavy
equipment, RVs, boats, yachts or related equipment. However, for the purposes
of determining ATC's compliance with the restrictions contained in Section 3.8,
(x) the Company's web site may carry incidental listings for specialty,
antique/collector's, exotic or muscle/high performance cars, cars more than
twenty (20) years old, motorcycles and related equipment from buyers and
sellers other than the originators of FSBOs, (y) the Company's web site search
engine parameters may permit end users to search for such vehicles and related
equipment, so long as the Company has not actively solicited such listings or
created a subsite or separate area on its web site specifically relating to
such vehicles and related equipment, and (z) the Company's web site may carry
listings for, and the Company may solicit listings for, Dual Category Vehicles.

         Automotive Data - (a) with respect to Trader, data, including
photographs, of the types listed on Schedule 1.1, that is related to
Automobiles and that has been published by Trader in its Automotive Magazines;
(b) with respect to ATC, data, including photographs, related to Automobiles
and that is collected by ATC or that is provided to ATC by Trader, Manheim, ADP
or other parties; (c) with respect to any other Person, data, including
photographs, related to Automobiles and that is collected by such Person from
its customers.

         Automotive Magazines - the print magazines published by Trader and
related primarily to Automobiles and Automotive Data. The current Automotive
Magazines are listed on Schedule 1.2.

         Business - the aggregation of Automotive Data for Internet publication
and consumer use as part of an Internet consumer shopping and information
service for buyers and sellers of Automobiles, and other lawful activities that
are reasonably incident or ancillary to that purpose (such incidental and
ancillary activities may include, for example, Automobile-related e-commerce,
auctions and advertising). The Business of ATC initially shall involve the
aggregation of Automotive Data for used Automobiles, although the Business may
be extended in the future to involve the aggregation of Automotive Data for new
Automobiles.

         Complaining Party - See Section 5.1.

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         Contribution Agreement - the Contribution Agreement to which Trader
and ATC are parties, dated as of August 20, 1999.

         Control - the possession by any Person or related group of Persons,
directly or indirectly, of the power to direct or cause the direction of the
management and policies of a Person, whether through ownership of voting
securities, partnership interests, or membership interests, by contract or
otherwise.

         Data - Automotive Data, Other Vehicle Data and/or Other Data, as the
context requires.

         Dealer Sites - the individual world wide web sites or sub-sites
developed by Trader prior to the date of the Agreement, and/or maintained or
developed by ATC before and/or after the date of the Agreement, for individual
Automobile dealers and/or dealer groups.

         Dual Category Vehicles - See Section 2.4(b).

         FSBO - individual "for sale by owner" advertisements submitted to ATC
for inclusion on the ATC Main Site and the ATC Co-Branded Sites.

         Impression - the loading or other display to a user of a world wide
web page or comparable means of display that causes an Advertisement to be
served to the user.

         License Agreement - the License Agreement between Trader and ATC,
dated as of August 20, 1999.

         Licensed Marks - all trademarks, service marks, trade names, URLs and
logos that are licensed by Trader to ATC pursuant to the terms of the License
Agreement.

         Manheim - Manheim Auctions, Inc., a Delaware corporation.

         Manheim Agreement - the Data Contribution Agreement between Manheim
and ATC dated as of August 20, 1999.

         Other Data - data, including photographs, related to categories of
information other than Automotive Data or Other Vehicle Data with respect to
which Trader publishes Other Magazines and/or maintains an online presence,
including but not limited to general merchandise, all terrain vehicles,
airplanes, boats, yachts and related equipment.

         Other Magazines - the print magazines published by Trader other than
the Automotive Magazines.

         Other Vehicle Data - data, including photographs, relating to Other
Vehicles.

         Other Vehicles - specialty, antique/collector's, exotic and
muscle/high performance cars, cars more than twenty (20) years old,
motorcycles, large trucks, recreational vehicles, and related equipment.

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<PAGE>   4

         Person - Any individual, corporation, partnership, limited liability
company, firm, joint venture, association, trust or unincorporated
organization, or any other entity.

         Related Agreements - the "Related Agreements" as defined in the
Contribution Agreement.

         Responding Party - See Section 5.1.

         Subsidiary - Any person under the Control of the specified person.

         Trader - Trader Publishing Company and its successors and assigns.

         Trader Competitors - competitors of Trader in the print publication of
Automotive Data, Other Data and/or Other Vehicle Data, or in the online
provision of Other Data and/or Other Vehicle Data. Trader's competitors in the
online provision of Other Data and/or Other Vehicle Data shall be deemed to
include the persons listed on Schedule 1.3 and any other web sites that compete
with the Trader Sites and that, at the relevant time, are among the top 10 web
sites (as measured by monthly page views) in any category that is comprised
primarily of one or more categories of the Other Data and/or Other Vehicle
Data.

         Trader Dealer Contracts - the agreements between Trader and Trader
Dealers that are the subject of an assignment by Trader and an assumption by
ATC under the terms of the Contribution Agreement.

         Trader Dealers - the Automobile dealers with which Trader has a
business relationship, or for which Trader is furnishing Automotive Data to ATC
and/or transferring responsibility for a Dealer Site to ATC.

         Trader Marks - all trademarks, service marks, trade names, URLs and
logos that are associated with Trader, the Trader Sites, the Automotive
Magazines or the Other Magazines, other than the Licensed Marks.

         Trader Sites - the world wide web sites and other means of online
presence maintained by Trader.

         Transition Period - See Section 4.2.

         Upcharges - See Section 2.4(b).

2.       TRADER AGREEMENTS

         2.1.     Contribution of Automotive Data to ATC.

                  (a)      Contemporaneously with the execution of this
Agreement and pursuant to the Contribution Agreement, and subject to
appropriate consents, Trader will contribute all of the then existing
Automotive Data in its aggregated database to ATC. Thereafter, subject to
appropriate consents, Trader will contribute, transfer, assign and deliver its
Automotive Data to

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<PAGE>   5

ATC from its aggregated database on a daily basis according to a schedule to be
established by agreement between the parties, such that each listing
contributed to or gathered by Trader is provided to ATC in the specified
format, together with any photographs or other data, within 24 hours of
publication and distribution by Trader of the applicable Automotive Magazine.
Trader will use commercially reasonable efforts to obtain any consents of third
parties required to carry out its obligations under this Section 2.1(a).

                  (b)      Trader and ATC will cooperate to determine the
technical format and means of transmission of the Automotive Data. If ATC
desires that Trader change its method of transmission or any other technical
aspect of the contribution of the Automotive Data to ATC, ATC will consult with
Trader regarding the change, give Trader reasonable advance notice of the
requested change, provide Trader with the technical assistance necessary to
implement the change, and make commercially reasonable efforts to insure that
Trader is able to implement the change without material additional expense to
Trader.

                  (c)      During the Transition Period, ATC will provide Trader
with the assistance necessary to convert Trader's Automotive Data to a format
that will allow ATC to use the Automotive Data on the ATC Sites.

         2.2.     Transition of Trader Dealer Relationships.

                  (a)      Upon execution of this Agreement and the Contribution
Agreement between the parties of even date, Trader will contribute, transfer,
assign and deliver all of its existing Trader Dealer Sites and Trader Dealer
Contracts to ATC. Trader will use commercially reasonable efforts to transfer
Trader Dealer relationships to ATC, and ATC will use commercially reasonable
efforts to assume the Trader Dealer relationships from Trader, as soon as
reasonably possible, but in no event later than September 1, 1999.

                  (b)      During the Transition Period, Trader will cooperate
with ATC in the transition of existing Dealer Sites to hosting and servicing by
ATC, as well as the transitioning of other aspects of Trader's online
relationships with the Trader Dealers under the Trader Dealer Contracts. Until
the transition of each Dealer Site is completed, Trader will continue to host
and maintain such Dealer Site, will continue to bill the applicable Trader
Dealer for the services provided under the applicable Trader Dealer Contract,
and will be entitled to retain all hosting and maintenance fees related to that
Trader Dealer. Upon completion of the transition for each Dealer Site, ATC will
assume responsibility for hosting and servicing that Dealer Site in accordance
with the terms of the applicable Dealer Contract and for billing the applicable
Trader Dealer for the services provided under the applicable Trader Dealer
Contract. Upon completion of the transition for each Dealer Site, Trader will
also pay ATC a pro rata share of all revenue actually collected by Trader with
respect to the services provided or to be provided under the Dealer Contracts
during the month in which the transition is completed, such share to be in
proportion to the number of days remaining in the month following completion of
the transition. After the Transition Period, Trader will remit to ATC on a
monthly basis any payments received by Trader for the services provided by ATC
under the Dealer Contracts, and ATC will remit to

                                       5
<PAGE>   6

Trader on a monthly basis any payments received by ATC for the services
provided by Trader under the Dealer Contracts prior to the completion of the
transaction.

         2.3.     Trader Promotion of ATC. In consideration of ATC's agreements
as set forth in Section 3.4, Trader will provide the following promotional
consideration to ATC:

                  (a)      Trader will prominently feature the domain name
www.autotrader.com on the cover of each of its Automotive Magazines (other than
its Auto Mart magazines, which will instead prominently feature the domain name
www.automart.com). The domain name shall be deemed prominently featured if it
is printed in a size, location, and prominence reasonably comparable to the
size, location and prominence Trader has typically afforded the
traderonline.com domain name on the cover of such magazines. An example is
shown on Schedule 2.3(a).

                  (b)      Trader will prominently feature the domain name
www.autotrader.com in the top folio on each page of each Automotive Magazine
(other than its Auto Mart magazines, which will instead feature the URL
www.automart.com). The domain name shall be deemed prominently featured if it
is printed in a size, location, and prominence reasonably comparable to the
size, location and prominence Trader has typically afforded the
traderonline.com domain name on the top folio of such magazines. The parties
acknowledge that Trader is in the process of redesigning its Automotive
Magazines to accommodate the inclusion of a top folio on each page, and that
Trader's obligation under this Section 2.3(b) will come into effect as to each
Automotive Magazine upon the completion of its redesign. This redesign will be
completed within sixty (60) days of the date of this Agreement.

                  (c)      Trader will provide ATC an average of one page (in
magazines with fewer than 160 pages) or two pages (in magazines with more than
159 pages) of black and white advertising of ATC in each Automotive Magazine.
These pages may consist of a combination of modular ads that in the aggregate
cover the required number of pages. The advertising may be used solely to
promote the ATC Sites. Trader's compliance with this agreement will be measured
on a rolling two-month basis.

                  (d)      Trader will mention the URL www.autotrader.com in the
bottom folio of no fewer than one-quarter of the pages in its Other Magazines
that are devoted primarily to specialty, antique/collector's, exotic and
muscle/high performance cars.

                  (e)      Trader will promote ATC through the inclusion of a
tab on the present configuration of the home page of the Trader Site located at
www.traderonline.com, and through a link on that home page in the form shown on
Schedule 2.3(e). Trader will also include links to the ATC Sites throughout
portions of the Trader Site located at www.traderonline.com that are devoted
primarily to Other Vehicles. If Trader changes the present configuration of the
home page of the Trader Site located at www.traderonline.com, Trader will
provide ATC with links on the new home page that are of comparable value,
function and prominence (taking into account changes in the customary types of
links and navigation tools used on world wide web sites from time to time) as
the links required by this Section.

                                       6
<PAGE>   7

                  (f)      Trader will cooperate with ATC in developing
additional barter relationships pursuant to which Trader and ATC will provide
each other with Advertising opportunities on an Impression-for-Impression
basis. These barter Advertisements will be in addition to the Advertisements
otherwise to be provided to Trader as required by Section 3.4(b).

                  (g)      Trader will include within the Trader Sites search
capabilities for customers using those web sites that will cause users of the
Trader Sites who enter search terms relating to Dual Category Vehicles, in
addition to yielding listings drawn from Trader's database to generate a link
to the ATC Main Site with instructions that the user may find additional
matching listings on the ATC Main Sites. In addition, Trader will use
commercially reasonable efforts to include within the Trader Sites search
capabilities for customers using those web sites that will cause users of the
Trader Sites who enter search terms relating to other Automobiles to generate a
link to the ATC Main Site with instructions that the user may find matching
listings on the ATC Main Site.

                  (h)      Following the execution of this Agreement, Trader
will use commercially reasonable efforts, where appropriate in its future
communications with providers of Other Vehicle Data, to notify dealers and
other providers of Other Vehicle Data of the opportunity to provide their
Automotive Data to ATC. If these communications will include promotional
material regarding ATC or the ATC Sites, ATC will provide Trader with a
sufficient number of copies of such promotional material.

         2.4.     AutoTrader Order Page.

                  (a)      Trader will create, host and maintain one or more
world wide web pages through which each originator of a FSBO or other customer
desiring to order an Automotive listing online through the ATC Sites may submit
their Automotive Data through Trader. The initial world wide web page through
which such listings may be placed (the "AutoTrader Order Page") will be
designed by Trader to have the look and feel of the ATC Sites, will offer each
customer an opportunity to combine its request for an online listing with a
request for a print listing in Trader's Automotive Magazines and/or Other
Magazines, and will be consistent with the procedure for requesting a print
listing maintained on the Trader Sites prior to the date of this Agreement.
Trader may update the AutoTrader Order Page and related pages from time to time
in order to facilitate the integration of the Data submission process with
Trader's databases and to improve the implementation of print listings. ATC may
direct Trader to update the ATC Order Page and related pages from time to time
in order to facilitate the integration of the Data submission process with
ATC's databases and to improve the implementation of online listings. The
initial AutoTrader Order Page and each update shall be subject to the
reasonable approval of ATC, as to both design and functionality. ATC will also
be entitled to direct Trader from time to time to change the format of the
AutoTrader Order Page. Trader will continue to host and maintain the AutoTrader
Order Page throughout the term of this Agreement. Trader will ensure that the
typical performance and other delivery characteristics (e.g., delivery time,
rendering time, and uptime) of the AutoTrader Order Page are comparable to the
typical average page performance and other delivery characteristics throughout
the ATC Main Site.

                                       7
<PAGE>   8

                  (b)      The AutoTrader Order Page will be designed in such a
way that (i) the submission of Automotive Data generates a listing on the ATC
Sites only, (ii) the submission of Other Vehicle Data for Other Vehicles that
are specialty, collector's, exotic or muscle/high performance cars will
generate a listing on each of the applicable ATC Sites and Trader Sites, if the
parties agree that such cars ("Dual Category Vehicles") should reasonably be
deemed to be included both within the definition of "Automotive" and the
definition of "Other Vehicles" under this Agreement, (iii) the submission of
other Other Vehicle Data or Other Data will generate a listing on the Trader
Sites only.

                  (c)      Trader will be responsible for billing and collection
with respect to all customers that purchase enhanced listings and other
upcharge services related to their online Automotive listings on the ATC Sites
through the AutoTrader Order Page, and will pay ATC all amounts collected that
relate to such enhanced listings and upcharge services (collectively,
"Upcharges") within ten (10) days following the end of each calendar month. ATC
will be entitled to change the amounts charged as Upcharges by giving notice to
Trader of any changes. Trader will be compensated for its responsibilities
pursuant to this Section 2.4 by an amount equal to ten percent (10%) of all
Upcharges (net of applicable taxes), which Trader may deduct and retain from
the amounts paid to ATC.

                  (d)      Not more often than once during any twelve (12) month
period, ATC shall have the right to audit Trader's payments to ATC. The audit
will be at ATC's expense, provided that if the audit reveals an underpayment by
Trader of more than five percent (5%), (i) Trader will bear the cost of the
audit, and (ii) ATC will be entitled to exercise its audit right a second time
during the twelve (12) month period that includes the first audit.

                  (e)      If Trader has failed in a material respect to fulfill
its obligations under Sections 2.4(a) and (b), ATC may give notice to Trader
describing the failure. If Trader has not cured the failure within thirty (30)
days after the notice has been given (or if the failure cannot be cured within
such thirty (30) day period, and Trader is diligently pursuing a cure, within a
reasonable period of time, not to exceed ninety (90) days, after the notice has
been given), ATC may give a further notice to Trader of its election to
terminate Trader's obligations under Sections 2.4(a) and (b). Such termination
will be effective on the date specified in the notice, which shall not be
sooner than sixty (60) days after the notice is given. From and after the
effective date of the termination, (i) ATC will have the obligation to perform
the obligations of Trader under Sections 2.4(a) and (b), and (ii) ATC will be
obligated to continue to provide to Trader all services and functionality made
available to Trader prior to the termination in connection with the hosting and
maintenance by Trader of the AutoTrader Order Page.

                  (f)      If ATC terminates Trader's obligation under Sections
2.4(a) and (b), then from and after the effective date of the termination, the
AutoTrader Order Page will contain links to the Trader Sites offering the
originators of FSBOs and other customers the opportunity to order print
listings in Trader's Automotive Magazines and Other Magazines. Trader will be
responsible for billing and collection with respect to all customers that
purchase listings in any of the Automotive Magazines or Other Magazines through
such links.

                                       8
<PAGE>   9

         2.5.     Trader Restrictions.

                  (a)      Trader will not maintain a consumer-oriented world
wide web site containing Automotive Data (other than on an incidental basis as
part of its general solicitation of Other Vehicle Data and Other Data), nor
will it provide Automotive Data to any other Person for display to consumers on
the world wide web.

                  (b)      Trader will not include advertising from any ATC
Competitor in any of the Automotive Magazines promoting a product or service
competitive with the products or services being made available by ATC that
aggregates Automotive Data for Internet publication and consumer use as part of
an Internet consumer shopping and information service for buyers and sellers of
Automobiles.

                  (c)      Trader will not resell any data received by it from
ATC without the prior written consent of ATC and an agreement with ATC as to
the compensation of ATC therefor.

                  (d)      Trader will not exhibit or display in the Automotive
Magazines any content (including advertising) that is adult-themed or related
to "get-rich-quick" or similar schemes.

                  (e)      Notwithstanding the restrictions contained in
Sections 2.5(a), (b) and (c):

                           (i)      Trader may sell its pricing Data to any
party without restriction;

                           (ii)     Trader may use Data received from ATC or
Manheim in connection with its print magazines and non-Automotive Trader Sites,
provided that Trader may not incorporate any of the Data received from ATC or
Manheim into any price guide (e.g., a print or online publication that purports
to report the value of Automobiles, for example, make, model, year and vehicle
condition);

                           (iii)    Trader will not be restricted from promoting
or advertising any auction site on the world wide web or other online media
(including auctions for Other Vehicles) so long as the promotion or advertising
is not for the online auction of Automobiles;

                           (iv)     Although Trader will not maintain or
participate in any Automobile auction site on the world wide web or other
online media, Trader will not be restricted from maintaining or participating
in any auction site on the world wide web or other online media (including
auctions for Other Vehicles) so long as any such auction site carries only
incidental listings for Automobiles and Trader has not actively solicited such
Automobile listings or created a subsite or separate area on the auction site
specifically relating to the auction of Automobiles; and

                           (v)      If Trader invests in or acquires another
business or entity after the date of this Agreement, Trader or that entity may
continue to engage in or conduct the business of that business or entity after
the investment or acquisition, including any natural growth and/or expansion
thereof; provided, however, that Trader will not (A) invest in or acquire an
ownership

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<PAGE>   10

share of Autobytel.com., AutoVantage, Autoweb.com, Carpoint, cars.com,
Classified2000, Cobalt Group, and Yahoo! or any other web sites that engage in
the aggregation of Automotive Data for Internet publication and consumer use as
part of an Internet consumer shopping and information service for buyers and
sellers of Automobiles, and that, at the relevant time, are among the top 10
sites (as measured by monthly page views) in any category that is comprised
primarily of the aggregation of Automotive Data for Internet publication and
consumer use as part of an Internet consumer shopping and information service
for buyers and sellers of Automobiles, or (B) invest in or acquire any other
ATC Competitor that as of the date of the acquisition, derives more than
twenty-five percent (25%) of its gross revenue from the aggregation of
Automotive Data for Internet publication and consumer use as part of an
Internet consumer shopping and information service for buyers and sellers of
Automobiles. However, Trader shall not be prohibited by the foregoing
restriction from acquiring any assets of any business or entity that do not
relate (x) to the aggregation of Automotive Data for Internet publication and
consumer use as part of an Internet consumer shopping and information service
for buyers and sellers of Automobiles, or (y) to the auction of Automobiles
(except for incidental listings of Automobiles, so long as Trader does not
create a subsite or separate area specifically relating to the auction of
Automobiles in connection with such acquisition).

3.       ATC AGREEMENTS

         3.1.     Use of Trader Automotive Data. ATC will include and display
within the ATC Main Site and the ATC Co-Branded Sites, in the same manner as it
includes ATC's other Automotive Data, the listings and photographs comprising
all of the Automotive Data provided to ATC by Trader. All listings will be made
available on the ATC Main Site and the ATC Co-Branded Sites within twenty-four
(24) hours after they are transmitted to ATC, will include all Data supplied by
Trader, and will include color photographs where color photographs have been
made available to ATC by Trader. ATC will not charge Trader any fee or other
charge for placing the Automotive Data on any ATC Site, and will not charge the
originators of any FSBO that places a print advertisement in the Automotive
Magazines (or with respect to Other Vehicles, in the Other Magazines) or any
other Person that places a print advertisement in the Automotive Magazines or
Other Magazines, any fee or other charge (other than Upcharges) for posting a
corresponding listing on any ATC Site.

         3.2.     Use of ATC Name.

                  (a)      Throughout the period ending on the earlier of
twenty (20) years following the date of this Agreement or the date of
termination by Trader of the License Agreement, (i) ATC will continue to use
the URL www.autotrader.com as the predominant URL for the ATC Main Site, (ii)
all promotion by ATC of the ATC Main Site will feature the domain name
www.autotrader.com as the predominant domain name of the ATC Main Site, and
(iii) all promotion by ATC of the ATC Co-Branded Sites will prominently feature
the name AutoTrader.com.

                  (b)      Throughout the period ending on the earliest of (i)
twenty (20) years following the date of this Agreement, (ii) the date of
termination by Trader of the License

                                      10
<PAGE>   11

Agreement, or (iii) the date of termination by Trader of this Data Contribution
Agreement, ATC will maintain an active ATC Co-Branded Site under the domain
name www.automart.com such that the Automotive Data available on the ATC Main
Site is also available under the domain name www.automart.com.

         3.3.     Provision of Data to Trader.

                  (a)      ATC will provide Trader with electronic access to its
database (including its archives) of Automotive Data, as well as any Other
Vehicle Data or Other Data that is available to ATC from time to time, and
grants Trader a non-exclusive license to use such Data, subject to the terms of
this Agreement. However, ATC will be permitted to exclude any Data (i) that is
received from ADP that ATC is contractually required to exclude or (ii) that is
received from parties other than Manheim or Trader and subject to contractual
restrictions that prevent ATC from providing the Data to Trader.

                  (b)      ATC will use commercially reasonable efforts to
obtain the right to redistribute such Data to Trader, and will include in its
standard form contracts provisions authorizing it to do so. ATC's commercially
reasonable efforts shall not require the payment by ATC of additional
consideration or require ATC to make additional material contractual
concessions to obtain such rights, and ATC shall have the right to delete
provisions authorizing Trader's access when requested to do so in the course of
contract negotiations.

         3.4.     ATC Promotion. In consideration of Trader's agreements set
forth in Section 2.3, ATC will provide the following promotional consideration
to Trader:

                  (a)      All Automobile listings on the ATC Sites that use
Automotive Data provided by Trader will be branded on both the vehicle detail
page and in any e-mail message to sellers or buyers that relate directly to
such listings. The branding will include the name of the Automotive Magazine
from which the Automotive Data was derived, and will take the form shown on
Schedule 3.4(a).

                  (b)      ATC will use commercially reasonable efforts to
promote Trader with Advertisements throughout the ATC Sites, including but not
limited to the following:

                           (i)      The Advertisements made available to Trader
will include fifteen percent (15%) of all unsold Advertisement Impressions on
the ATC Sites, but in no event less than five percent (5%) of the total
Advertisement Impressions on the ATC Sites. ATC's compliance with this
commitment will be measured on a rolling two-month basis.

                           (ii)     The Advertisements provided pursuant to this
Section 3.4 may include Advertisements for the Trader Sites and the Automotive
Magazines as well as the Other Magazines, as determined in Trader's sole
discretion. Trader and ATC will cooperate to establish the method of rotating
these Advertisements.

                  (c)      ATC will cooperate with Trader in developing
additional barter relationships pursuant to which ATC and Trader will provide
each other with Advertising

                                      11
<PAGE>   12

opportunities on an Impression-for-Impression basis. These barter
Advertisements will be in addition to the Advertisements otherwise to be
provided to Trader as required by Section 3.4(b).

                  (d)      ATC will promote the Trader Sites on the ATC Sites
through (i) a "box" that will include a graphical link above the fold and a set
of hypertext links on the bottom of the home page of the ATC Main Site and (ii)
a navigation bar link, and a set of hypertext links on the bottom of each page
throughout the ATC Main Site, all as shown on the present configuration of that
home page on Schedule 3.4(d). ATC will include comparable links on each ATC
Co-Branded Site. If ATC changes the present configuration of the home page of
the ATC Site located at www.autotrader.com, ATC will provide Trader with links
or other navigation tools on the new home page that are of comparable value,
function and prominence (taking into account changes in the customary types of
links and navigation tools used on world wide web sites from time to time) as
the links required by this Section 3.4(d).

                  (e)      ATC will include within the ATC Sites search
capabilities for customers using those web sites that will cause users of the
ATC Sites who enter search terms relating to Dual Category Vehicles, in
addition to yielding listings drawn from ATC's database, to generate a link to
the appropriate Trader Site with instructions that the user may find additional
matching listings on the Trader Site. In addition, ATC will use commercially
reasonable efforts to include within the ATC Sites search capabilities for
customers using those web sites that will cause users of the ATC Sites who
enter search terms related to other Other Vehicles to generate a link to the
appropriate Trader Site with instructions that the user may find additional
matching listings on the Trader Site.

                  (f)      ATC will use commercially reasonable efforts to
promote Trader with Advertisements and appropriate links throughout the
Ancillary Sites.

         3.5.     Dealer Relationships.

                  (a)      ATC will perform in all material respects the
obligations it has assumed under the Trader Dealer Contracts. ATC will use
commercially reasonable efforts to maintain and enhance the relationships
established by Trader with the Trader Dealers. If ATC becomes aware of a claim
by any Trader Dealer of a breach by ATC of the obligations ATC has assumed
under the Trader Dealer Contracts, ATC will promptly give notice to Trader of
the claimed breach, and give Trader the option to participate in any resolution
of the breach. Similarly, if a dispute between ATC and a Trader Dealer is
threatening the continued relationship between ATC or Trader and the Trader
Dealer, ATC will promptly notify Trader of the nature of the dispute, and give
Trader the option to participate in any resolution of the dispute.

                  (b)      ATC will use commercially reasonable efforts to
resolve all disputes of the type identified in Section 3.5(a).

         3.6.     Customer Service.

                  (a)      ATC will use commercially reasonable efforts to
provide customer service to the Trader Dealers in a professional manner
consistent with prevailing industry standards.

                                      12
<PAGE>   13

ATC will also use commercially reasonable efforts to provide customer service
professional manner consistent with prevailing industry standards to the
originators of FSBOs and to other Trader customers whose Automotive Data is
included on the ATC Sites. ATC's customer service obligations will include the
measures described on Schedule 3.6.

                  (b)      If ATC receives a complaint from the originator of a
FSBO or another Trader customer that relates to the Automotive Magazines or
Other Magazines, ATC will promptly (within one (1) business day) refer the
complaint to a designated representative of Trader. Similarly, if Trader
receives a complaint from the originator of a FSBO or another ATC customer that
relates to the ATC Sites, Trader will promptly (within one (1) business day)
refer the complaint to a designated representative of ATC.

         3.7.     Magazine Listings.

                  (a)      As described in Section 2.4(a), contemporaneously
with the execution of this Agreement, ATC will implement a means by which each
originator of a FSBO or other customer desiring to order an Automotive listing
through the ATC Sites is directed to the AutoTrader Order Page. Each page of
the ATC Sites will include a prominent button that clearly offers an originator
of a FSBO or other customer the means to list his/her Automobile for sale. Each
such button will direct the customer to the AutoTrader Order Page, or to an
appropriate successor page.

                  (b)      On each page within any of the ATC Sites on which
customers may submit Automobile listings for posting to such site (whether on
the AutoTrader Order Page described in Section 2.4, above, or in a successor
area maintained by ATC), ATC will offer customers a corresponding print listing
in an appropriate Automotive Magazine or Other Magazine.

                  (c)      Following the execution of this Agreement, ATC will
use commercially reasonable efforts, where appropriate in its future
communications with Automobile dealers and other providers of Automotive Data,
to notify dealers and other providers of Automotive Data of the opportunity to
purchase listings in the Automotive Magazines and Other Magazines. If these
communications will include promotional material regarding Trader, the Trader
Sites, the Automotive Magazines or the Other Magazines, Trader will provide ATC
with a sufficient number of copies of such promotional material. ATC will also
provide Trader on a periodic basis with a list of the dealers from which ATC
obtains Automotive Data.

         3.8.     ATC Restrictions.

                  (a)      ATC will not resell or redistribute any of the
Automotive Data provided by Trader, without the consent of Trader and an
agreement with Trader as to the compensation of Trader therefor. ATC will
promptly refer to Trader all inquires from third parties relating to the
purchase or use of all or part of Trader's Automotive Data. ATC agrees to use
commercially reasonable efforts to design and maintain the architecture of the
ATC Sites so as to minimize the ability of third parties to extract Automotive
Data from the site in large quantities within short periods of time.

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<PAGE>   14

                  (b)      ATC will not accept advertising from or promote on
the ATC Sites any Trader Competitor advertising or promoting a product or
service competitive with the products or services made available by Trader, or
enter into any relationship with any Trader Competitor that allows the Trader
Competitor to advertise or promote its relationship with ATC.

                  (c)      Neither ATC nor any ATC Subsidiary will (i) compete
with Trader in the publication or other use of Other Vehicle Data or Other
Data, through targeted solicitation of listings containing such data, by
maintaining a section on any of the ATC Sites that features such Data, or by
otherwise actively seeking to make such Data available on the ATC Sites other
than on an incidental basis as part of its general solicitation of Automotive
Data, or (b) compete with Trader in the print publication of Data.

                  (d)      ATC will not exhibit, display, transmit or deliver on
the ATC Sites any content (including advertising) that is adult-themed or
related to "get-rich-quick" or similar schemes.

                  (e)      Notwithstanding the restrictions contained in
Sections 3.8(a), (b) and (c), ATC will not be restricted from promoting,
advertising, maintaining or participating in any auction sites on the world
wide web or other online media so long as such auction site is operated
predominantly for the sale of Automobiles.

4.       OTHER MUTUAL AGREEMENTS

         4.1.     Online Sales.

                  (a)      Trader and ATC will cooperate to determine ways in
which each of their sales forces may promote the products and services of the
other to Automotive dealers, including a method by which each party will be
entitled to receive lead fees, in an amount to be determined by the parties,
for all qualified leads (as defined by the parties) that result in sales of the
other party's products or services to dealers within 90 days after that party
provides a lead to the other party. Each party will provide, at its expense,
all training, support, and software and marketing materials necessary for the
other party's sales force to promote its products and services.

                  (b)      Trader and ATC will cooperate in the marketing of
multi-media advertising services that promote a combination of advertising on
the ATC Sites, the Trader Sites, and the Automotive Magazines. Trader and ATC
will develop a means of compensating members of their respective sales forces
that successfully place national advertising that results in the additional use
of the products or services of ATC or Trader, as the case may be.

         4.2.     Transition Period. Trader and ATC will each use commercially
reasonable efforts to complete the conversion of the Trader Automotive Data and
the transfer of the Trader Dealer relationships to ATC no later than September
1, 1999. The last day of the "Transition Period" shall be the date on which
Trader and ATC agree that the conversion and transition have been completed.

                                      14
<PAGE>   15

         4.3.     Advertising. Except as otherwise provided in this Agreement,
each party shall have the right to sell all advertisements on its respective
world wide web sites, and shall be entitled to retain all revenues generated by
the party or its agents with respect to such advertisements.

         4.4.     Costs and Expenses. Except as otherwise provided in this
Agreement, each party will bear its own costs and expenses incurred in
connection with its performance under this Agreement.

         4.5.     License.

                  (a)      ATC grants Trader a non-exclusive, non-transferable
license to exhibit, display, transmit and reproduce the ATC Marks for the
purposes of carrying out Trader's obligations pursuant to Section 2.3 of this
Agreement. ATC shall at all times have the right to approve or disapprove
Trader's use of the ATC Marks.

                  (b)      As more fully described in the License Agreement,
Trader grants ATC a non-exclusive, non-transferable license to exhibit,
display, transmit and reproduce the Trader Marks, inter alia, for the purposes
of carrying out ATC's obligations pursuant to Section 3.4 of this Agreement.
Trader shall at all times have the right to approve or disapprove ATC's use of
the Trader Marks.

         4.6      Disclaimer of Warranty. ALL DATA PROVIDED BY EITHER PARTY TO
THE OTHER PARTY PURSUANT TO THIS AGREEMENT IS PROVIDED "AS IS". NEITHER PARTY
MAKES ANY REPRESENTATION OR WARRANTY OF ANY KIND, NATURE OR DESCRIPTION,
EXPRESS OR IMPLIED, WITH RESPECT TO THE DATA, AND SPECIFICALLY DISCLAIMS ANY
SUCH REPRESENTATION OR WARRANTY, INCLUDING, WITHOUT LIMITATION, ANY WARRANTY OF
ANY KIND OR NATURE WITH RESPECT TO THE ACCURACY OF THE DATA OR ANY IMPLIED
WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR ANY IMPLIED
WARRANTIES ARISING FROM A COURSE OF DEALING OR A COURSE OF PERFORMANCE.

         4.7      Stock Options. ATC may, at its own expense, provide special
stock options (or similar instruments) for selected Trader executives as
incentives for their sales and marketing efforts on behalf of ATC as
contemplated in Section 4.1.

5.       DISPUTE RESOLUTION

         The parties intend to minimize the potential for litigation or other
formal means of enforcing this Agreement. Accordingly, the parties agree that
the dispute resolution procedures set forth below shall be invoked prior to
either party instituting legal proceedings against the other.

         5.1      Designation of Dispute. A party (the "Complaining Party") that
believes that the other (the "Responding Party") is in breach of this Agreement
in any particular, shall deliver

                                      15
<PAGE>   16

written notification to the Responding Party, setting forth in reasonable
detail the breach for which the Complaining Party seeks redress, along with a
specific request for relief. The Responding Party shall have 10 business days
from receipt to provide a written reply. The reply shall contain a response to
the allegations contained in the notice or an agreement to provide the relief
requested. Upon receipt of the reply, the Complaining Party shall provide
written notice to the Responding Party either that the dispute has been
resolved satisfactorily or that the Complaining Party is invoking the
escalation procedure set forth in Section 5.3.

         5.2      Escalation Procedure. In the event that the parties are unable
to resolve a dispute in the manner described in Section 5.1, each party agrees
to designate a single representative to attempt to resolve the dispute. Each
party's representative shall be a senior executive (the equivalent of a senior
vice president or higher) who shall have all necessary authority to bind the
party contractually and to resolve the dispute. The designated representatives
shall meet for a minimum of eight hours at a location to be mutually agreed
upon by the parties, in an effort to resolve the dispute. In the event that
mutual agreement regarding the location of such meeting cannot be reached, the
meeting will take place at ATC's offices in Atlanta, Georgia.

6.       CO-BRANDED VERSIONS OF THE ATC MAIN SITE

         Trader understands and acknowledges that ATC has created ATC
Co-Branded Sites to increase the distribution of its Automotive Data, and that
it will continue to operate such ATC Co-Branded Sites (and may operate other
ATC Co-Branded Sites) after consummation of the transaction contemplated in the
Contribution Agreement. Each ATC Co-Branded Site includes, and will include
after the date of this Agreement, content substantially similar to the content
of the ATC Main Site, including Trader's Automotive Data. Each ATC Co-Branded
Site prominently features the AutoConnect brand, and after the date of this
Agreement will feature the AutoTrader.com brand, along with the brand of the
appropriate ATC distribution partner (e.g., America Online, Yahoo!, Lycos,
Snap!). Except as specifically provided elsewhere in this Agreement, the rights
and obligations of the parties with respect to each ATC Co-Branded Site are
identical to the rights and responsibilities of the parties with respect to the
ATC Main Site, it being understood that following the re-branding of the ATC
Main Site, as contemplated herein and in the License Agreement, each such ATC
Co-Branded Sites shall prominently feature the AutoTrader brand along with the
brand of the appropriate ATC distribution partner. ATC agrees that the
Automotive Data will not be included on any ATC Sites other than the ATC Main
Site and the ATC Co-Branded Sites.

7.       TERM AND TERMINATION

         7.1.     Term. Unless sooner terminated as provided below, the term of
this Agreement will expire on August 31, 2009. Upon the expiration of the ten
(10) year term, and each ten (10) year renewal term, this Agreement will
automatically renew for successive periods of ten (10) years each unless either
party gives notice to the other party, not less than one (1) year prior to the
expiration of the then-current term, of its intention not to renew the
Agreement.

                                      16
<PAGE>   17

         7.2.     Termination.

                  (a)      This Agreement may be terminated by either party upon
a material breach by the other party of its obligation under this Agreement
that is not cured by the breaching party within sixty (60) days after notice is
given by the non-breaching party. If a breach cannot be cured within the sixty
(60) day period, but the breaching party is diligently pursuing a cure, the
cure period shall be extended for a reasonable period of time (not to exceed
one hundred twenty (120) days) in order to allow the breaching party to effect
the cure.

                  (b)      This Agreement may be terminated immediately by
Trader by written notice to ATC at any time if the Manheim Agreement has been
terminated.

8.       MISCELLANEOUS

         8.1      Representations and Warranties. ATC and Trader each represents
and warrants to the other that (i) it has the right, power and authority to
enter into this Agreement and to perform all of its obligations hereunder; and
(ii) it has the right to grant the licenses granted by it hereunder (subject,
to the extent applicable, to the terms of the separate License Agreement
between Trader and ATC).

         8.2      Indemnification.

                  (a)      ATC and Trader each agrees to indemnify, defend and
forever hold the other (and each of its parents, subsidiaries or entities under
common ownership or control), and all of their respective present and former
officers, members, shareholders, directors, employees, representatives,
attorneys, insurers and agents, and its successors, heirs and assigns, harmless
from and against any and all losses, liabilities, claims, costs, damages and
expenses (including, without limitation, fines, forfeitures, attorneys' fees,
disbursements and administrative or court costs) arising directly or indirectly
out of any breach or alleged breach of its representations and warranties, as
set forth in Section 8.2, above, or out of any other breach of this Agreement.

                  (b)      A party entitled to indemnification pursuant to this
Agreement shall, with respect to any claim made against such indemnified party
for which indemnification is available, notify the other party in writing of
the nature of the claim as soon as practicable but not more than ten days after
the indemnified party receives notice of the assertion of the claim. (The
failure by an indemnified party to give notice as provided, above, shall not
relieve the indemnifying party of its obligations under this Section 8.2,
except to the extent that the failure results in the failure of actual notice
and the indemnifying party is damaged as a result of the failure to give
notice. Upon receipt of notice of the assertion of a claim, the indemnifying
party shall employ counsel reasonably acceptable to the indemnified party and
shall assume the defense of the claim. The indemnified party shall have the
right to employ separate counsel and to participate in (but not control) any
such action, but the fees and expenses of such counsel shall be at the expense
of the indemnified party unless (i) the employment of counsel by the
indemnified counsel has been authorized by the indemnifying party, (ii) the
indemnified party has been advised by its counsel in writing that there is a
conflict of interest between the indemnifying party and the indemnified party
in the conduct of the defense of the action (in

                                      17
<PAGE>   18

which case the indemnifying party shall not have the right to direct the
defense of the action on behalf of the indemnified party), or (ii) the
indemnifying party has not in fact employed counsel to assume the defense of
the action within a reasonable time following receipt of the notice given
pursuant to this Section 8.2, in each of which cases the fees and expenses of
such counsel shall be at the expense of the indemnifying party. An indemnifying
party shall not be liable for any settlement of an action effected without its
written consent (which consent shall not be unreasonably withheld), nor shall
an indemnifying party settle any such action without the written consent of the
indemnified party (which consent shall not be unreasonably withheld). No
indemnifying party will consent to the entry of any judgment or enter into any
settlement which does not include as an unconditional term thereof the giving
by the claimant or plaintiff to the indemnified party a release from all
liability with respect to the claim. Each party shall cooperate in the defense
of any claim for which indemnification is available and shall furnish such
records, information, testimony and attend such conferences, discovery
proceedings, hearings, trials and appeals as may reasonably be requested by the
other party.

         8.3      Limitation on Liability. Except with respect to
indemnification obligations under Section 8.2, above, in the event either party
incurs any liability to the other due to any performance or nonperformance of
any term of this Agreement, the liability therefor shall be limited to actual
damages (actual damages being defined as the actual out-of-pocket damages or
losses sustained by the damaged party and excluding indirect, special,
consequential, or punitive damages or lost profits).

         8.4      Further Assurances. Each party hereto shall execute and
deliver all such other documents and do all such other acts and things as may
be reasonably necessary to more fully effectuate this Agreement and the
transactions contemplated hereby.

         8.5      Non-Disclosure. Neither ATC nor Trader shall disclose to any
person or entity, directly or indirectly, without the prior approval of the
other, any non-public information relating to the other party obtained by
virtue of this Agreement, except on a confidential basis to its business, legal
and financial advisors or as required to be disclosed under applicable law or
by legal process.

         8.6      Third Parties. None of the provisions of this Agreement shall
be for the benefit of, or enforceable by, any employee or creditor of any party
hereto, nor any other person not a party hereto.

         8.7      Force Majeure. Neither party shall be deemed in default or
otherwise liable under this Agreement due to its inability to perform its
obligations by reason of any fire, earthquake, flood, substantial snowstorm,
epidemic, accident, explosion, casualty, strike, lockout, labor controversy,
riot, civil disturbance, act of public enemy, embargo, war, act of God, or any
municipal, county, state or national ordinance or law, or any executive,
administrative or judicial order (which order is not the result of any act or
omission which would constitute a default hereunder), or any failure or delay
of any transportation, power, or communications system or any other or similar
cause beyond that party's control.

                                      18
<PAGE>   19

         8.8      Governing Law/Construction. This Agreement and all matters or
issues related thereto shall be governed by the laws of the State of Delaware
without regard to its choice of law rules. The parties acknowledge and agree
that they have been represented by counsel and that each of the parties has
participated in the drafting of this Agreement. Accordingly, it is the
intention and agreement of the parties that the language, terms and conditions
of this Agreement are not to be construed in any way against or in favor of any
party hereto by reason of the responsibilities in connection with the
preparation of this Agreement.

         8.9      Assignment/Benefit and Binding Effect. Neither party may
assign its rights and obligations under this Agreement except with the prior
written consent of the other party, which consent may not be unreasonably
withheld, conditioned or delayed. Notwithstanding the foregoing sentence,
either party may assign or transfer its rights and obligations under this
Agreement in connection with a change in control of the party, or the sale or
transfer of all or substantially all of the business or assets of the party, or
to any entity under common ownership or control with such party, upon notice to
the other party, provided that the assignee agrees to assume all of the
assigning party's obligations under this Agreement. This Agreement shall be
binding upon and inure to the benefit of the parties hereto and their
respective successors and permitted assigns.

         8.10     Relationship of Parties. Neither this Agreement nor the
cooperation of the parties contemplated herein shall be deemed or construed to
create any partnership, joint venture or agency relationship between ATC and
Trader. Neither party is, nor shall either party hold itself out to be, vested
with any power or right to bind the other party contractually or to act on
behalf of the other party as a broker, agent or otherwise.

         8.11     Captions/Severability. The captions, section numbers and index
appearing in this Agreement are inserted only as a matter of convenience and in
no way define, limit, construe or describe the scope or intent of such sections
or articles of this Agreement, nor in any way affect this Agreement. The
invalidity or unenforceability of any provision of this Agreement shall not
affect the validity or enforceability of any other provision of this Agreement.
In the event that any provision of this Agreement is determined to be invalid,
unenforceable or otherwise illegal, such provision shall be deemed restated, in
accordance with applicable law, to reflect as nearly as possible the original
intentions of the parties, and the remainder of the Agreement shall be in full
force and effect.

         8.12     Waiver. No term or condition of this Agreement shall be deemed
waived, and no breach shall be deemed excused, unless such waiver or excuse is
in writing and is executed by the party against whom such waiver or excuse is
claimed. Except as set forth in this Agreement, all rights, powers and remedies
given to the parties under this Agreement are cumulative and not alternative,
and are in addition to all statutes or rules of law.

         8.13     Entire Agreement. This Agreement contains the entire agreement
and understanding between the parties with regard to the subject matter hereof,
and supersedes all prior and contemporaneous oral or written agreements and
representations. Any amendment of this Agreement shall be in writing and signed
by both parties.

                                      19
<PAGE>   20

         8.14     Survival of Termination. The obligations of the parties under
this Agreement that by their nature would continue beyond expiration,
termination or cancellation of this Agreement (including, without limitation,
Sections 5, 7 and 8) shall survive any such expiration, termination or
cancellation.

         8.15     Notices. All notices and other communications hereunder shall
be (a) in writing; (b) delivered by telecopy, by commercial overnight or
same-day delivery service with all delivery costs paid by sender, or by
registered or certified mail with postage prepaid, return receipt requested;
(c) deemed given on the date and at the time shown on the telecopy confirmation
of receipt (if delivered by telecopy), on the date and at the time (if
recorded) of delivery by the commercial delivery service, as shown in the
records thereof (if delivered by commercial overnight or same-day delivery
service), or on the date shown on the return receipt (if delivered by
registered or certified mail); and (d) addressed to the parties at their
addresses specified on the signature page to this Agreement (or at such other
address for a party as shall be specified by like notice).

         8.16     Communications. Both parties recognize the value and
importance of clear, accurate and consistent public communications regarding
the transactions contemplated in this Agreement. Accordingly, the parties shall
agree on the timing and the content of any public announcement regarding the
cooperative relationship described in this Agreement. In addition, the parties
shall jointly prepare written material for use in responding to anticipated
questions that each party will likely receive from the press and public about
their relationship.

         8.17     Counterparts. This Agreement may be executed in one or more
counterparts, each of which shall constitute an original and all of which taken
together shall constitute one and the same Agreement. The parties may sign
facsimile copies of this Agreement which shall each be deemed originals.

                 [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

                                      20
<PAGE>   21

         IN WITNESS WHEREOF, this Agreement has been executed by the parties
hereto as of the date first above written.

                                    COMPANY:

                                    AUTOCONNECT, L.L.C.

                                    By:  /s/ Dennis Berry
                                       ----------------------------------------

                                    Name:  Dennis Berry
                                         --------------------------------------

                                    Title:  Member of Management Committee
                                          -------------------------------------

                                    Address for Notices:

                                    1400 Lake Hearn Drive, N.E.
                                    Atlanta, Georgia  30319
                                    Attention:  Victor Perry
                                              ---------------------------------
                                    Facsimile: (404) 843-7412
                                              ---------------------------------
                                    With a copy to:
                                       Manheim Auctions, Inc.
                                    -------------------------------------------
                                       1400 Lake Hearn Drive, N.E.
                                    -------------------------------------------
                                       Atlanta, Georgia 30319
                                    -------------------------------------------

                                    Attention:  G. Dennis Berry
                                              ---------------------------------
                                    Facsimile:  (404) 843-5755
                                              ---------------------------------

                                    TRADER:

                                    TRADER PUBLISHING COMPANY

                                    By:  /s/ Conrad M. Bell
                                       ----------------------------------------
                                    Name:  Conrad M. Bell
                                         --------------------------------------
                                    Title:  President
                                          -------------------------------------

                                    Address for Notices:

                                    100 West Plume Street
                                    Norfolk, Virginia  23510
                                    Attention:  Conrad M. Hall
                                    Facsimile:  (757) 640-4001
                                              ---------------------------------

                                      21
<PAGE>   22

                                    With a copy to:

                                    Landmark Communications, Inc.
                                    150 W. Brambleton Avenue
                                    Norfolk, Virginia 23510
                                    Attention:  Richard F. Barry, III
                                    Facsimile:  (757) 626-3174
                                    Attention:  Guy R. Friddell, III
                                    Facsimile:  (757) 664-2164

                                    With a copy to:

                                    TPI, Inc.
                                    1400 Lake Hearn Drive, N.E.
                                    Atlanta, Georgia 30319
                                    Attention:  Jay Smith
                                              ---------------------------------
                                    Facsimile:  (404) 843-7928
                                              ---------------------------------

                                      22

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