Document:

<PAGE>

                                                                   EXHIBIT 10(L)

                               PLEDGE AGREEMENT

        This PLEDGE AGREEMENT (this "Agreement") is dated as of August 14, 1998
by and among LIFESTYLE MEDIA ACQUISITION CORPORATION, a Pennsylvania corporation
(the "Pledgor"), and DOUGLAS LAMBERT and JENNY LAMBERT, each an individual
(together the "Pledgees").

                                   PREAMBLE

        The Pledgor is the owner of 100 shares of the common stock, par value
$.01 per share (the "Shares"), of Lifestyle Media Properties, Inc., a Delaware
corporation (the "Corporation"), which Shares constitute all of the outstanding
shares of common stock of the Corporation. The Pledgor and the Pledgees have
entered into a Stock Purchase Agreement dated August 7, 1998 (the "Purchase
Agreement") pursuant to which the Pledgor is acquiring from the Pledgees all the
outstanding shares of stock of Lifestyle Media Corporation, a Florida
corporation (the "Company"), and the Pledgees have agreed to sell and assign to
the Corporation certain trademarks owned by the Pledgees. Pursuant to the
Purchase Agreement, the Pledgor is obligated to make certain payments of
purchase price in annual installments to the Pledgees as set forth in Section
1.03(c) of the Purchase Agreement in an aggregate amount of $1,674,595 together
with interest thereon (the "Obligations"), which Obligations are evidenced by a
Term Note dated the date hereof executed by the Pledgor in favor of the Pledgees
(the "Note").

        The Pledgor has agreed, in order to secure the Obligations, to execute
and deliver this Agreement. Therefore, in consideration of the mutual promises
set forth herein, the parties hereto, intending to be legally bound hereby,
agree as follows.

                                   AGREEMENT

        1.      Pledge. The Pledgor hereby pledges to the Pledgees, and grants
                ------
to the Pledgees a security interest in, the following (collectively, the
"Pledged Collateral"):

                (i)     the Shares; and

                (ii)    all additional shares of stock or other securities of
the Corporation from time to time acquired by the Pledgor after the date hereof.

        2.      Secured Obligations. This Agreement secures, and the Pledged
                -------------------
Collateral is security for, the full and prompt payment and performance when due
of the Obligations, including without limitation the prompt payment of all
reasonable costs, losses, damages, fees and expenses (including reasonable fees
and expenses of counsel incurred in connection with the enforcement of the
Pledgee's rights hereunder and under the Purchase Agreement) resulting from the
Pledgor's failure to perform its obligations pursuant to this Agreement of
Section 1.03(c) of the Purchase Agreement and all consequential damages
resulting therefrom (collectively, the "Secured Obligations").

        3.      Delivery of Pledged Collateral. The Pledgor shall deliver to
                ------------------------------
the Pledgees all certificates representing the Pledged Collateral, duly endorsed
in blank for transfer. The Pledgees shall

<PAGE>

hold all instruments so delivered to them as security for the payment and
performance of the Secured Obligations when due and shall not have the right to
sell, assign or otherwise dispose of any of the Pledged Collateral unless an
Event of Default (as defined in the Note) occurs and is continuing.

        4.      Voting Rights; Dividends. Until the occurrence of an Event of
                ------------------------
Default and except as otherwise set forth herein, the Pledgor shall have the
right to (a) exercise any and all voting and other consensual rights pertaining
to the Pledged Collateral for any purpose not inconsistent with this Agreement
and (b) receive all dividends paid and other distributions made in respect of
the Pledged Collateral.

        5.      Default; Remedies Upon Default. If an Event of Default occurs
                ------------------------------
and is continuing, the Pledgees may exercise with respect to the Pledged
Collateral, in addition to other rights and remedies provided for herein or
otherwise available to them, all the rights and remedies of a secured party
under the Uniform Commercial Code (the "Code") in effect in the applicable
jurisdiction at that time. Additionally, the Pledgees may (a) retain all
dividends, distributions and payments in respect of the Pledged Collateral, and
all such dividends, distributions and payments shall be the property of the
Pledgees, (b) cause the certificates representing the Pledged Collateral to be
registered in their names or in the name of their nominee or other designee and
(c) sell the Pledged Collateral for fair market value and upon reasonable terms.
The proceeds from the sale of the Pledged Collateral shall be distributed as
follows: (i) first, to the payment of any costs and expenses incurred by the
Pledgees in connection with such sale; (ii) second, to the payment of the
Secured Obligations; and (iii) third, to the Pledgor or as otherwise required by
law.

        6.      Defeasance. This Agreement and the pledge and security interest
                ----------
granted in respect of the Pledged Collateral hereunder shall terminate and be of
no further force and effect, and all certificates representing the Pledged
Collateral and any accompanying stock powers delivered to the Pledgees pursuant
to Section 3 shall be returned to the Pledgor upon the timely performance and
satisfaction of all of the Secured Obligations.

        7.      Representations, Warranties and Covenants. The Pledgor
                -----------------------------------------
represents and warrants to and agrees with the Pledgees that (a) the Pledgor has
the full right and authority to execute and deliver this Agreement and to
perform and observe the provisions of this Agreement on its part to be
performed, (b) this Agreement is a binding legal obligation of the Pledgor,
enforceable against the Pledgor in accordance with its terms, (c) the Pledgor
shall not permit the Corporation to issue any additional shares of common stock
to any person except the Pledgor and (d) the Pledgor shall not transfer or
attempt to transfer any of the Pledged Collateral to any person or entity
without the prior written consent of the Pledgees.

        8.      Miscellaneous.
                -------------

                (a) Counterparts. This Agreement may be executed in any number
                    ------------
of counterparts, and by each of the parties on separate counterparts, each of
which, when so executed, shall be deemed an original, but all of which shall
constitute but one and the same instrument.

                (b) Governing Law. This Agreement shall be a contract under the
                    -------------
laws of the State of Florida and for all purposes shall be governed by and
construed and enforced in accordance with the laws of said State.

                                      -2-
<PAGE>

                (c) Notices. All notices, consents, requests, demands and other
                    -------
communications required or permitted hereunder (i) shall be in writing; (ii)
shall be sent by messenger, certified or registered U.S. mail, a reliable
express delivery service or telecopier (with a copy sent by one of the foregoing
means), charges prepaid as applicable, to the appropriate address(es) or
number(s) set forth below; and (iii) shall be deemed to have been given on the
date of receipt by the addressee (or, if the date of receipt is not a business
day, on the first business day after the date of receipt), as evidenced by (i) a
receipt executed by the addressee (or a responsible person in his or her office
or residence) or a notice to the effect that such addressee refused to accept
such communication, if sent by messenger, U.S. mail or express delivery service,
or (ii) a receipt generated by the sender's telecopier showing that such
communication was sent to the appropriate number on a specified date, if sent by
telecopier.

        All such communications shall be sent to the addresses or numbers of the
Pledgor and the Pledgees, respectively, set forth in the Purchase Agreement or
to such other addresses or numbers as any party may inform the others by giving
five business day's prior notice.

                (d) Severability. Any provision of this Agreement which is
                    ------------
prohibited or unenforceable in any jurisdiction shall, as to such jurisdiction,
be ineffective to the extent of such prohibition or unenforceability without
invalidating the remaining portions hereof or affecting the validity or
enforceability of such provision in any other jurisdiction.

                (d) Successors and Assigns. This Agreement may not be assigned
                    ----------------------
by the Pledgor without the prior written consent of the Pledgees. This Agreement
shall be binding upon and shall insure to the benefit of each of the parties and
their respective heirs, successors and permitted assigns.

                           [SIGNATURE PAGE FOLLOWS]

                                      -3-
<PAGE>

        IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first written above.

                                LIFESTYLE MEDIA ACQUISITION CORPORATION

                                By: /s/ ROBERT L. WHITE
                                   --------------------------------------
                                    President

                                 /s/ DOUGLAS LAMBERT
                                -----------------------------------------
                                Douglas Lambert

                                 /s/ JENNY LAMBERT
                                -----------------------------------------
                                Jenny Lambert

                                      -4-<PAGE>
                                                                           10(m)

                         TRADEMARK SECURITY AGREEMENT
                         ----------------------------

        THIS TRADEMARK SECURITY AGREEMENT (the "Agreement") is made as of the
14th day of August, 1998, by LIFESTYLE MEDIA PROPERTIES, INC., a Delaware
corporation ("LMP") and LIFESTYLE MEDIA CORPORATION, a Florida corporation (the
"Company") (LMP and the Company are each sometimes referred to hereinafter as a
"Grantor" and collectively as the "Grantors"), in favor of DOUGLAS LAMBERT and
JENNY LAMBERT, each an individual resident of Florida (together, the "Secured
Parties").

                                  BACKGROUND
                                  ----------

        Lifestyle Media Acquisition Corp., a Pennsylvania corporation and the
sole shareholder of LMP ("LMAC"), has entered into a Stock Purchase Agreement
dated August 7, 1998 (as amended, modified or supplemented from time to time,
the "Purchase Agreement") with the Secured Parties. Pursuant to the Purchase
Agreement the Secured Parties are selling to LMAC all of the outstanding shares
of stock of the Company and are transferring to LMP all their right, title and
interest in and to the Trademarks (as defined herein).

        It is a condition of the Purchase Agreement that the Grantors execute
and deliver this Agreement to, among other things, secure (1) LMAC's obligations
to the Secured Parties pursuant to Section 1.03(c) of the Purchase Agreement,
which obligations are evidenced by a promissory note of even date herewith
(the "Note") executed by LMAC and delivered to the Secured Parties, and
(2) LMAC's obligations to the Secured Parties under Section 1.02(b)(iv) of the
Purchase Agreement and the Letter Agreement (as defined in the Purchase
Agreement) (the obligations referred to in clauses (1) and (2) are referred to
collectively as the "Obligations"). Therefore, in consideration of the premises
contained herein, the parties hereto, intending to be legally bound hereby,
agrees as follows:

ARTICLE I. DEFINITIONS.  In addition to the words and terms defined elsewhere in
-----------------------
this Agreement, capitalized terms not otherwise defined herein shall have the
meanings ascribed to them in the Purchase Agreement. Unless otherwise defined
herein or by reference herein, or the context otherwise clearly requires, all
words and terms defined in the UCC shall have the same meaning in this
Agreement. In addition, as used in this Agreement, the following words and terms
shall have the following meanings:

        "Collateral" shall mean (a) the Trademarks and all LMP's right, title
and interest therein and (b) all the Company's right, title and interest in the
domain names "millionairemag.com", "millionairemagazine.com" and
"lifestylemedia.com" (the "Domain Names").

        "Event of Default" shall have the meaning set forth in the Note.

        "Permitted Liens" shall mean (i) liens in favor of the Secured Parties
under this Agreement, (ii) license or similar rights with respect to use of the
Trademarks or the Domain Names granted by a Grantor to another Grantor and/or
LMAC; (iii) restrictions imposed by law, regulation or any act of any regulatory
agency, which in the reasonable judgment of the Grantors will not materially
impair or diminish its intended use of the Collateral, and (iv) liens for taxes
or assessments or
<PAGE>

governmental charges or levies on the Collateral if such taxes, assessments,
governmental charges or levies shall not at the time be due and payable or can
thereafter be paid without penalty or are being contested in good faith by
appropriate proceedings and with respect to which the Grantor has created
reserves which are determined by the Grantors to be adequate in accordance with
generally accepted accounting principles.

          "Trademarks" shall mean the trademarks "Millionaire" and
"Billionaire."

          "UCC" shall mean the Uniform Commercial Code as in effect in the
applicable jurisdiction from time to time.

ARTICLE II.  GRANT OF SECURITY.
----------   -----------------

     As security for the full and timely payment by LMAC of the Obligations and
performance by LMAC of the Note, the Grantors hereby assigns, pledges, transfers
and sets over unto the Secured Parties and hereby grants and creates in favor of
the Secured Parties a security interest in and to the Collateral.

ARTICLE III.  REPRESENTATIONS AND WARRANTIES.
-----------   ------------------------------

          The Grantors hereby represent and warrant to the Secured Parties as
follows:

          Section 3.1.  Locations and Names.
          ---------------------------------

     (a)  The principal place of business and chief executive office of LMP is
located at One Oxford Centre, 15th Floor, Pittsburgh, Pennsylvania 15219.  LMP'S
registered office in the State of Delaware is 1013 Centre Road, Wilmington,
Delaware 19805.  The office where LMP keeps its records concerning the
Collateral is located at the same address.  LMP has places of business only at
the above addresses.  Neither Grantor has not been known by or used any other
fictitious name or trade name, and has not directly or indirectly merged,
consolidated or amalgamated with or into any other entity since its
organization.

     (b)  The principal place of business and chief executive office of the
Company is located at 1975 E. Sunrise Boulevard, Fort Lauderdale, Florida
33304. The Office where the Company keeps its records concerning the Collateral
is located at the same address.  The Company has places of business only at the
above addresses.

          Section 3.2.  Title;  Other Financing Statements.  Each Grantor owns
          ------------------------------------------------
its Collateral free and clear of any lien, except for Permitted Liens.  No
financing statement or other instrument similar in effect covering any
Collateral is on file in any recording office, except for filings with respect
to Permitted Liens covering only Collateral subject to such Permitted Liens.

          Section 3.3.  Validity, Perfection and Priority of Lien.  This
          -------------------------------------------------------
Agreement creates a valid and perfected lien in the Collateral in favor of the
Secured Parties for the benefit of the Secured Parties securing the Obligations,
prior to all other liens except prior Permitted Liens.

                                      -2-
<PAGE>

          Section 3.4. Governmental Approvals and Filings. No governmental
          -----------  ----------------------------------
action is or will be necessary (a) in connection with the grant by the Grantors
of the liens and security interests granted hereby or for the execution,
delivery and performance of this Agreement by the Grantors, (b) to ensure the
legality, validity, binding effect, enforceability or admissibility in evidence
of this Agreement in any jurisdiction in which any of the Collateral is located
or (c) to ensure the validity, perfection or priority of the liens granted
hereby or the exercise by the Secured Parties of its rights and remedies
hereunder, except for filings required to be made with the U.S. Patent and
Trademark Office and financing statements required to be filed with the Office
of the Secretary of the Commonwealth of Pennsylvania and the Office of the
Prothonotary of Allegheny County, Pennsylvania (collectively, the "Filing
Offices") in order to perfect the security interests granted hereby.

ARTICLE IV. CERTAIN COVENANTS.
----------  -----------------

          The Grantors hereby covenant to the Secured Parties as follows:

          Section 4.1. Change of Location, Name or Filing Offices, Etc. Neither
          -----------  ------------------------------------------------
Grantor shall (a) change its principal place of business or chief executive
office from that set forth in Section 3.1(a) hereof, (b) be known by or use any
fictitious name or trade name other than as set forth in Section 3.1(b) hereof,
(c) directly or indirectly merge, consolidate or amalgamate with or into any
other entity, or change its name, identity or structure in such manner as to
cause any filed financing statement or like filing to become misleading or (d)
otherwise take any action or omit to take any action which would at any time
make any provision of Section 3.1 or Section 3.4 untrue as of such time, except
in accordance with this Section 4.1. If a Grantor desires to make any change in
any of the items referred to in Section 3.1 or Section 3.4, such Grantor shall
give the Secured Parties at least thirty days (or, in the case of changes
arising out of changes in applicable law, the lesser of thirty days and the
number of days available to the Grantor before such law becomes effective) prior
written notice of its intention to do so, together with the proposed change in
writing. If such Grantor has taken all of the actions deemed necessary or
desirable by the Secured Parties to maintain at all times the perfection and
priority of the lien granted to the Secured Parties, the Secured Parties shall
consent to such written change (and upon giving such consent such written change
shall constitute a part of this Agreement). No such amendment or other action by
the Secured Parties shall relieve such Grantor of its obligations under this
Agreement.

          Section 4.2. Transfers and Other Liens. Neither Grantor shall (a)
          -----------  -------------------------
sell, convey, assign, lease, transfer, abandon or otherwise dispose of,
voluntarily or involuntarily, any of the Collateral or (b) create, incur, assume
or permit to exist any lien on any of the Collateral, except for Permitted
Liens.

          Section 4.3. Financing Statements. The Grantors will join with the
          -----------  --------------------
Secured Parties in the execution and filing of appropriate financing statements
under the UCC, and the appropriate filings in the United States Patent and
Trademark Office, and at all times the Grantors will do, execute, acknowledge
and deliver, and will cause to be done, executed, acknowledged and delivered,
itself and by any corporation or person obligated to the Grantors so to do, all
and every such further acts, deeds and assurances as the Secured Parties shall
reasonably require for the better assuring, perfecting and confirming unto the
Secured Parties the security interest in the Collateral and the rights,
privileges and remedies hereby or in any other agreement created, granted or
assigned, or intended so to be, or which it may herein or hereafter become
bound to create, grant or assign to the Security Parties. The Grantors shall
prepare and pay all expenses associated with the filing of the Financial
Statements and filing of the Security Agreement with the United States Patent
and Trademark Office, including attorneys' fees.

                                      -3-

<PAGE>

          Section 4.4. Preservation of Trademarks. LMP will take all action as
          -----------  --------------------------
shall be required to maintain the registration of each Trademark including,
without limitation, timely filing all affidavits, declarations and other
documents or instruments required to be filed with the U.S. Patent and Trademark
Office in order to continue or renew each such registration, complying with the
requirements of the federal trademark laws and the rules and regulations
thereunder with respect to use of the Trademarks and complying with all other
requirements for continuation or renewal of each such registration. In the event
that any Trademark is infringed, misappropriated or diluted by a third party,
LMP shall notify the Secured Parties promptly after it learns thereof and shall,
unless the Grantor shall reasonably determine that any such action would be of
negligible economic value, promptly sue for infringement misappropriation or
dilution and to recover any and all damages for such infringement,
misappropriation or dilution, and take such other actions as LMP shall
reasonably deem appropriate under the circumstances to protect such Trademark.

ARTICLE V. CERTAIN RIGHTS AND REMEDIES OF THE SECURED PARTIES.
---------  --------------------------------------------------

          Section 5.1. Secured Parties May Perform. If a Grantor fails to
          -----------  ---------------------------
perform any agreement or condition contained herein, the Secured Parties may
(but shall have no duty to) themselves perform, or cause performance of, such
agreement or condition, and the expenses of the Secured Parties incurred in
connection therewith shall be reimbursed by the Grantor. The powers conferred on
the Secured Parties under this Agreement are solely to protect their interest in
the Collateral and shall not impose any duty upon them to exercise any such
powers.

          Section 5.2. Care of Collateral. Each Grantor assumes full
          -----------  ------------------
responsibility for taking any and all steps to preserve rights with respect to
its Collateral against prior parties, and the Secured Parties shall have no
obligation to preserve any such rights or to protect or preserve any lien or
security interest hereunder. The Secured Parties shall be deemed to have
exercised due care in the custody and preservation of such of the Collateral as
may be in the Secured Parties' possession if the Secured Parties take such
action for such purpose as the Grantors shall request in writing; provided, that
                                                                  --------
failure to honor any such request shall not of itself be deemed a failure to
exercise due care (or evidence of such failure); and, further provided, that in
                                                      ----------------
no event shall the Secured Parties be obliged to take any action that would, in
the judgment of the Secured Parties, impair the Secured Parties' security
interest in the Collateral or its rights in, or the value of, the Collateral.

          Section 5.3. Rights and Remedies Following an Event of Default. If any
          -----------  -------------------------------------------------
Event of Default shall have occurred and be continuing, the Secured Parties
shall have such rights and remedies with respect to the Collateral and each part
thereof as are provided to a secured party by the UCC and/or applicable federal
law and all other rights and remedies which it may have under this Agreement,
any other instrument or agreement, at law or in equity or otherwise.

          Section 5.4. Application of Payments. Except to the extent otherwise
          -----------  -----------------------
provided by this Agreement, all proceeds and other amounts received by the
Secured Parties upon disposition or realization upon the Collateral shall be
applied as set forth below:

               First, to payment of fees and other amounts due to the Secured
               -----
          Parties account of performance by the Secured Parties of obligations
          of the Grantor pursuant to Section 5.1;

                                      -4-
<PAGE>

               Second, to payment of that portion of the Obligations
               ------
          constituting accrued and unpaid interest;

               Third, to payment of that portion of the Obligations constituting
               -----
          unpaid principal; and

               Finally, the balance, if any, after all of the Obligations have
               -------
          been satisfied, to the Grantor or as otherwise required by law.

ARTICLE VI. MISCELLANEOUS
----------  -------------

          Section 6.1. Amendments and Waivers. Neither this Agreement nor any
          -----------  ----------------------
term hereof may be amended, waived, discharged or terminated except to the
extent specifically set forth in a writing manually signed by or on behalf of
the Grantors and the Secured Parties.

          Section 6.2. Notices. Any notice, communication or other writing
          -----------  -------
required or permitted to be given hereunder shall be given by depositing the
same in the United States mail, postage prepaid and registered or certified with
a return receipt requested, and shall be deemed effective on the tenth day after
such deposit. All notices under the provisions of this Agreement shall be
addressed as set forth below or as otherwise provided in accordance herewith:

          If to the Grantors:

          c/o Lifestyle Media Acquisition Corporation
          One Oxford Centre, 15th Floor
          Pittsburgh, PA 15219
          Attention: President

          If to the Secured Parties:

          Douglas Lambert and Jenny Lambert
          1515 E. Broward Boulevard, Apt. 408
          Fort Lauderdale, FL 33301

          Section 6.3. Successors and Assigns. This Agreement shall be binding
          -----------  ----------------------
upon the Grantors and their respective successors and assigns and shall inure
to the benefit of the Secured Parties and their heirs, successors, assigns and
personal representatives.

          Section 6.4. Entire Agreement. This Agreement and the Purchase
          -----------  ----------------
Agreement constitute the entire agreement of the Grantors and the Secured
Parties with respect to the subject matter hereof and supersede all prior and
contemporaneous negotiations, agreements, understandings and communications. No
representation, understanding, promise or condition concerning the subject
matter hereof shall be binding upon the Secured Parties unless expressed herein
or therein. No course of dealing, course or performance, trade, usage or parol
evidence of any nature, whether based on actions, omissions or circumstances
occurring or existing heretofore or hereafter, may be used in any way to alter
or supplement the terms hereof.

                                      -5-

<PAGE>

          Section 6.5. Continuing Lien; Release of Collateral. This Agreement
          -----------  --------------------------------------
creates a continuing lien on the Collateral. The Secured Parties shall release
the liens created hereby upon satisfaction in full of the Indebtedness, and upon
such release the Secured Parties will, at the expense of the Grantors, take all
action necessary to terminate the lien of the Secured Parties in the Collateral.

          Section 6.6. Counterparts. This Agreement may be executed in one or
          -----------  ------------
more counterparts, all of which taken together shall constitute one instrument.

          Section 6.7. Governing Law. The parties hereto agree that their rights
          -----------  -------------
and duties hereunder shall be governed by and construed in accordance with the
laws of the State of Florida, excepting applicable federal law.

          Section 6.8. Jurisdiction. Each Grantor (i) irrevocably submits itself
          -----------  ------------
to the jurisdiction of the courts of the State of Florida, Broward County, of
the United States of America, and to the jurisdiction of the United States
District Court for the Southern District of Florida for the Purposes of any
suit, action or other proceeding arising out of, or relating to, this Agreement,
or any other document or any of the transactions contemplated hereby and
thereby, (ii) waives, and agrees not to assert against any parties thereto or
indemnitee thereunder, by way of motion, as a defense or otherwise, in any such
suit, action or proceeding, (A) any claim that it is not personally subject to
the jurisdiction of the above-named courts or that its property is exempt or
immune from setoff, execution or attachment, either prior to judgment or in aid
of execution, and (B) to the extent permitted by applicable law, any claim that
such suit, action or proceeding by any Parties thereto or indemnitee thereunder
is brought in an inconvenient forum or that the venue of such suit, action or
proceeding is improper or that this Agreement, or the subject hereof or thereof
may not be enforced in or by such courts. Nothing in this paragraph 6.8 shall
affect the right of Secured Parties to serve legal process in any other manner
permitted by law or affect the right of Secured Parties to bring any action or
proceeding against either Grantor in the courts of any other jurisdiction. The
taking of proceedings in any one or more jurisdictions shall not preclude the
taking of proceedings in any other jurisdiction.

          Section 6.9. Jury Trial. Grantors and Secured Parties hereby
          -----------  ----------
knowingly, voluntarily and intentionally waive any right each may have to a
trial by jury in respect of any litigation arising out of, under or in
connection with this Agreement. Grantors acknowledges that Secured Parties have
been induced to enter into this Agreement by, inter alia, the provisions of this
                                              ----- ----
paragraph 6.9.

                           [SIGNATURE PAGE FOLLOWS]

                                      -6-

<PAGE>

        IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first set forth above.

                                            LIFESTYLE MEDIA PROPERTIES, INC.

                                            By:  /s/ ROBERT L. WHITE
                                               -----------------------------
                                               Name:   Robert L. White
                                               Title:  President

                                            LIFESTYLE MEDIA CORPORATION

                                            By:  /s/ DOUGLAS LAMBERT
                                               -----------------------------
                                               Name:  Douglas Lambert
                                               Title: President

                                            /s/ DOUGLAS LAMBERT
                                            --------------------------------
                                            Douglas Lambert

                                            /s/ JENNY LAMBERT
                                            --------------------------------
                                            Jenny Lambert

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