Document:

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                                                                     EXHIBIT 4.2

                             BULLDOG HOLDINGS, INC.

                           2003 EQUITY INCENTIVE PLAN

SECTION 1. PURPOSE

         The purpose of this Bulldog Holdings, Inc. 2003 Equity Incentive Plan
(the "Plan") is to attract and retain key employees, directors and consultants
and to provide an incentive for them to assist Bulldog Holdings, Inc. (the
"Company") to achieve long-range performance goals, and to enable them to
participate in the long-term growth of the Company.

SECTION 2. DEFINITIONS

         As used herein, the following terms have the indicated meanings:

         "Affiliate" means any business entity in which the Company owns
directly or indirectly fifty percent (50%) or more of the total combined voting
power or has a significant financial interest as determined by the Committee.

         "Agreement" means the written agreement between the Company and a
Participant evidencing an Award, and is more specifically described in Section
11(a).

         "Award(s)" means any Option or Restricted Stock awarded under the Plan.

         "Board" means the Board of Directors of the Company.

         "Cause" shall mean (i) the willful and continued failure by the
Participant substantially to perform his or her duties and obligations to the
Company (other than any such failure resulting from his or her incapacity due to
physical or mental illness); (ii) the willful engaging by the Participant in
misconduct that is materially injurious to the Company; (iii) the commission by
the Participant of a felony; (iv) the commission by the Participant of a crime
against the Company which is materially injurious to the Company; or (v) the
commission by the Participant of any crime that involves moral turpitude. For
purposes of this definition, no act, or failure to act, on a Participant's part
shall be considered "willful" unless done, or omitted to be done, by the
Participant in bad faith and without reasonable belief that his or her action or
omission was in the best interest of the Company. Determination of Cause shall
be made by the Committee in its sole discretion.

         "Code" means the Internal Revenue Code of 1986, as amended from time to
time.

         "Committee" means a committee of not less than two (2) directors
appointed by the Board to administer the Plan, or, alternatively, if the Board
so determines or no Committee is appointed, the whole Board of Directors.

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         "Common Stock" or "Stock" means the Class A Common Stock, $.0001 par
value, of the Company.

         "Company" means Bulldog Holdings, Inc., a Delaware corporation.

         "Designated Beneficiary" means the beneficiary designated by a
Participant, in a manner determined by the Committee, to receive amounts due or
exercise rights of the Participant in the event of the Participant's death. In
the absence of an effective designation by a Participant, Designated Beneficiary
shall mean the Participant's estate.

         "Exchange Act" means the Securities Exchange Act of 1934, as amended
from time to time, or any successor statute.

         "Fair Market Value" means, with respect to Common Stock or any other
property, the fair market value of such property as determined in accordance
with Section 13 of this Plan.

         "Incentive Stock Option(s)" means an option to purchase shares of
Common Stock awarded to a Participant under Section 6 which is intended to meet
the requirements of Section 422 of the Code or any successor provision.

         "Non-Qualified Stock Option(s)" means an option to purchase shares of
Common Stock awarded to a Participant under Section 6 which is not intended to
be an Incentive Stock Option.

         "Option(s)" means an Incentive Stock Option or a Non-Qualified Stock
Option.

         "Parent Corporation" has the meaning specified in Section 424(e) of the
Code.

         "Participant(s)" means a person selected by the Committee to receive an
Award under the Plan.

         "Permanent Disability" has the meaning specified in Section 22(e)(3) of
the Code.

         "Plan" means this Bulldog Holdings, Inc. 2003 Equity Incentive Plan.

         "Restricted Period" means the period of time selected by the Committee
during which an award of Restricted Stock may be forfeited to the Company.

         "Restricted Stock" means shares of Common Stock subject to forfeiture
awarded to a Participant under Section 8.

         "Securities Act" means the Securities Act of 1933, as amended from time
to time, or any successor statute.

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         "Subsidiary Corporation" has the meaning specified in Section 424(f) of
the Code.

         "Ten Percent Stockholder" means an individual who owns (within the
meaning of Section 424(d) of the Code) capital stock possessing more than ten
percent (10%) of the total combined voting power of all classes of capital stock
of the Company or any Parent Corporation or Subsidiary Corporation at the time
an Incentive Stock Option is granted under this Plan.

         "Treasury Regulations" means the permanent, temporary, proposed, or
proposed and temporary regulations of the Department of Treasury under the Code,
as lawfully amended from time to time.

SECTION 3. ELIGIBILITY

         All employees and, in the case of Awards other than Incentive Stock
Options, directors and consultants of the Company or any Affiliate capable of
contributing significantly to the successful performance of the Company, other
than a person who has irrevocably elected not to be eligible, are eligible to be
Participants in the Plan.

SECTION 4. STOCK SUBJECT TO PLAN

         (a)      Subject to adjustment under Section 12, the maximum aggregate
number of shares of the Company's Common Stock that may be issued under this
Plan shall be 3,750,000 shares.

         (b)      The shares to be issued under this Plan may be available, at
the discretion of the Board of Directors, from: (i) authorized but unissued
shares; (ii) shares previously reserved for issuance upon exercise of Options
which have expired or been terminated or for Awards which terminated unexercised
or were forfeited as provided below; or (iii) treasury shares and shares
reacquired by the Company.

         (c)      If any Award in respect of shares of Common Stock expires or
is terminated unexercised or is forfeited for any reason or settled in a manner
that results in fewer shares outstanding than were initially awarded, including
without limitation the surrender of shares in payment for the Award or any tax
obligation thereon, the shares subject to such Award or so surrendered, as the
case may be, to the extent of such expiration, termination, forfeiture or
decrease, shall again be available for award under the Plan, subject, in the
case of Incentive Stock Options, to any limitation required under the Code.

         (d)      Common Stock issued through the assumption or substitution of
outstanding grants from an acquired company shall not reduce the shares
available for Awards under the Plan.

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SECTION 5. ADMINISTRATION OF THE PLAN

         (a)      The Plan shall be administered by the Committee. Except where
the full Board of Directors serves as the Committee, the Committee shall serve
at the pleasure of the Board, which may from time to time appoint additional
members of the Committee, remove members and appoint new members in substitution
for those previously appointed, and fill vacancies however caused. A majority of
the Committee shall constitute a quorum and the acts of a majority of the
members present at any meeting at which a quorum is present shall be deemed the
action of the Committee, except that where grants are being made to one or more
members of the Committee, a member who is the subject of a grant being presented
to that meeting shall count toward the quorum but may not vote on any grant at
that meeting, and a majority of the members eligible to vote shall be sufficient
for any action, provided however that if the Committee consists of only two
members, both shall be required to constitute a quorum and to act at a meeting
or to approve actions in writing. The Committee may act by unanimous written
consent in lieu of a meeting.

         (b)      Subject to the express provisions of this Plan and provided
that all actions taken shall be consistent with the purposes of the Plan, the
Committee shall have full and complete authority and the sole discretion to: (i)
determine those persons eligible under Section 3; (ii) select those persons to
whom Awards shall be granted under the Plan; (iii) determine the time or times
when Awards shall be granted; (iv) establish the terms and conditions upon which
Options may be exercised or Awards vested, including exercise in conjunction
with other awards made or compensation paid; (v) alter any restrictions or
conditions upon any Awards; and (vi) adopt rules and regulations, establish,
define and/or interpret any other terms and conditions, and make all other
determinations (which may be on a case-by-case basis) deemed necessary or
desirable for the administration of the Plan.

         (c)      Each type of Award may be made alone, in addition to or in
relation to any other type of Award. The terms of each type of Award need not be
identical, and the Committee need not treat Participants uniformly. Except as
otherwise provided by the Plan or a particular Award, any determination with
respect to an Award may be made by the Committee at the time of award or at any
time thereafter.

         (d)      In making its determinations hereunder, the Committee shall
take into account the nature of the services rendered or to be rendered by the
recipient, their present and potential contributions to the success of the
Company, and such other factors as the Committee, in its discretion, shall deem
relevant in order to accomplish the purposes of the Plan.

SECTION 6. STOCK OPTIONS

         (a)      General. Subject to the provisions of the Plan, the Board may
award Incentive Stock Options and Non-Qualified Stock Options and determine the
number of

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shares to be covered by each Option, the option price therefor and the
conditions and limitations applicable to the exercise of the Option. Any Option
granted under this Plan shall be upon such terms and conditions not inconsistent
with this Plan as the Committee may determine. At the time of grant of any
Option, the Committee shall specify whether the Option is intended to be an
Incentive Stock Option or a Non-Qualified Stock Option. If the Option is not
intended to be an Incentive Stock Option but otherwise qualifies to be such, the
agreement will include a specific statement that it is not intended to qualify
as an Incentive Stock Option.

         (b)      Price. The price at which any shares of Stock may be purchased
pursuant to the exercise of an Option shall be determined by the Committee and
shall be set forth in the Agreement but may not be less than (i) in all cases,
the minimum legal consideration required under the laws of the jurisdiction in
which the Company is then organized, (ii) in the case of Incentive Stock
Options, the Fair Market Value of the Stock on the date of grant of the Option
(or, in the case of Ten Percent Stockholders, 110% of the Fair Market Value on
such date) and (iii) in the case of Non-Qualified Stock Options, such minimum
amount as the Board of Directors may establish from time to time.

         (c)      Period of Option. Each Option granted under this Plan shall
continue in effect for such period as the Committee shall determine; provided,
that any Incentive Stock Option must be granted within ten (10) years from the
date of establishment of this Plan or the date the Plan is approved by
stockholders, whichever is earlier, and must have a term of not more than ten
(10) years from the date of grant (five years from the date of grant in the case
of Incentive Stock Options issued to Ten Percent Stockholders).

         (d)      Vesting. Unless the applicable Agreement provides otherwise,
an Option shall become cumulatively exercisable as to one-fourth of the shares
of Stock covered thereby on the first anniversary of the date of grant, and an
additional one-fourth of the shares of Stock covered thereby on each anniversary
thereafter.

         (e)      Additional Provisions for ISOs. In the case of Incentive Stock
Options, the following additional conditions shall apply:

                  (i)      Incentive Stock Options shall be granted only to
                           employees of the Company;

                  (ii)     No Incentive Stock Option shall be exercisable beyond
                           three (3) months after the date upon which the Option
                           holder ceases to be an employee of the Company or a
                           Parent Corporation or Subsidiary Corporation, except
                           that the Committee may provide in the Incentive Stock
                           Option that in the event of termination of employment
                           by reason of death or Permanent Disability of the
                           holder, the Option

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                           may be exercised by the holder or his estate for a
                           period of up to one (1) year after termination of
                           employment;

                  (iii)    Each Incentive Stock Option shall, by its terms, be
                           transferable by the optionee only by will or the laws
                           of descent and distribution, and shall be exercisable
                           only by such employee during his lifetime; and

                  (iv)     The terms and conditions of Incentive Stock Options
                           shall be subject to and comply with Section 422 of
                           the Code, or any successor provision, and any
                           regulations thereunder.

                  (v)      To the extent that the aggregate Fair Market Value of
                           Stock of the Company with respect to which Incentive
                           Stock Options are exercisable for the first time by a
                           Participant during any calendar year under the Plan
                           and any other option plan of the Company (or any
                           Affiliate) shall exceed $100,000, such Options shall
                           be treated as Non-Qualified Options. Such Fair Market
                           Value shall be determined as of the date on which
                           each such Incentive Stock Option is granted.

         (f)      Notification Upon Disqualifying Disposition Under Section
421(b) of the Code. Each Participant shall notify the Company of any disposition
of Stock issued pursuant to the exercise of an Incentive Stock Option under the
circumstances described in Section 421(b) of the Code (relating to certain
disqualifying dispositions), within 10 days of such disposition.

SECTION 7. EXERCISE OF OPTIONS; PAYMENT

         (a)      Options may be exercised in whole or in part at such time and
in such manner as the Committee may determine and as shall be prescribed in the
written agreement with each holder.

         (b)      The purchase price of shares of Stock upon exercise of an
Option shall be paid by the Option holder in full upon exercise and may be paid
as the Committee may determine in its sole discretion in any combination of: (i)
cash or check payable to the order of the Company; (ii) property valued at Fair
Market Value; (iii) delivery of a promissory note; (iv) delivery of shares of
Common Stock (valued at Fair Market Value at the date of purchase of the Common
Stock subject to the Option); or (v) such other means as the Committee may
permit.

         (c)      A Participant (or other person, as provided in Section 10) may
exercise an Option granted under the Plan in whole or in part (but for the
purchase of whole shares only), as provided in the Agreement evidencing his
Option, by delivering a written notice

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(the "Notice") to the Secretary of the Company. The Notice shall state: (i) that
the Participant elects to exercise the Option; (ii) the number of shares with
respect to which the Option is being exercised (the "Optioned Shares"); (iii)
the method of payment for the Optioned Shares (which method must be available to
the Participant under the terms of his or her Agreement); (iv) the date upon
which the Participant desires to consummate the purchase of the Optioned Shares
(which date must be prior to the termination of such Option); (v) a copy of any
election filed by the Participant pursuant to Section 83(b) of the Code; and
(vi) such further provisions consistent with the Plan as the Committee may from
time to time require. The exercise date of an Option shall be the date on which
the Company receives the Notice from the Participant.

         (d)      After such time as the Company's Common Stock is publicly
traded, with the consent of the Committee, payment of the exercise price may
also be made by delivery of a properly executed exercise notice to the Company,
together with a copy of irrevocable instructions to a broker to deliver promptly
to the Company the amount of sale or loan proceeds to pay the exercise price. To
facilitate such arrangements, the Company may enter into agreements for
coordinating procedures with one or more securities brokerage firms. The date of
delivery of such exercise notices shall be deemed the date of exercise.

         (e)      The Committee may impose such conditions with respect to the
exercise of Options, including conditions relating to applicable federal or
state securities laws, as it considers necessary or advisable, including,
without limitation, (i) making the Common Stock issued upon exercise subject to
restrictions on vesting or transferability, or to risk of forfeiture, upon the
happening of such events as the Committee may determine, any of which may be
accelerated or waived in the Committee's sole discretion; and (ii) requiring any
Participant who exercises an Option to execute such instruments as are deemed
necessary by the Committee to bind the Participant to any of the terms and
conditions of any stockholders agreement which may then be in effect between and
among holders of the Company's stock.

         (f)      No shares of Common Stock shall be issued upon exercise of any
Option under this Plan until full payment in the form approved by the Committee
has been made and all other legal requirements applicable to the issuance or
transfer of such shares and such other requirements as are consistent with the
Plan have been complied with to the satisfaction of the Committee.

SECTION 8. RESTRICTED STOCK

         (a)      Subject to the provisions of the Plan, at the time of grant of
Restricted Stock, the Committee may award shares of Restricted Stock and impose
such restrictions or conditions to the vesting of such Restricted Stock as it,
in its sole discretion, deems appropriate, including the attainment of
performance goals. Shares of Restricted Stock

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may be issued for no cash consideration or such minimum consideration as may be
required by applicable law.

         (b)      Shares of Restricted Stock may not be sold, assigned,
transferred, pledged or otherwise encumbered, except as permitted by this Plan,
during the Restricted Period. Shares of Restricted Stock shall be evidenced in
such manner as the Board may determine. Any certificates issued in respect of
shares of Restricted Stock shall be registered in the name of the Participant
and, unless otherwise determined by the Committee, shall be deposited by the
Participant, together with a stock power endorsed in blank, with the Company. At
the expiration of the Restricted Period, the Company shall deliver such
certificates to the Participant or if the Participant has died, to the
Participant's Designated Beneficiary. In addition, all restricted shares shall
bear a legend as deemed appropriate by the Committee after consultation with
legal counsel.

SECTION 9. TERMINATION FROM THE COMPANY

         (a)      Options.

                  Subject to such other provisions as the Committee may set
forth in the applicable Agreement, and to the Committee's amendment authority
under the Plan, unless the applicable Agreement provides otherwise, upon a
Participant's termination from the Company and/or any Subsidiary Corporation or
Parent Corporation of the Company, the following shall occur with respect to the
Options:

                  (i)      if Participant is terminated for any reason other
                           than Cause, Permanent Disability or death, then (1)
                           to the extent such Options are exercisable at the
                           time of such termination, they shall remain
                           exercisable until the date that is ninety (90) days
                           after such termination, on which date they shall
                           expire, provided, however, that no Option shall be
                           exercisable after the expiration of its terms; and
                           (2) to the extent such Options were not exercisable
                           (because they were not vested or otherwise) at the
                           time of termination, they shall expire at the close
                           of business on the date of such termination; and

                  (ii)     if Participant is terminated by reason of
                           Participant's Permanent Disability or death, then (1)
                           to the extent such Options are exercisable at the
                           time of such termination, they shall remain
                           exercisable until the first anniversary of such
                           termination, on which date they shall expire, and (2)
                           to the extent such Options were not exercisable
                           (because they were not vested or otherwise) at the
                           time of such termination, they shall expire at the
                           close of business on the date of such termination;
                           provided, however, that no Option shall be
                           exercisable after the expiration of its terms; and

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                  (iii)    if Participant is terminated for Cause, all
                           outstanding Options granted to Participant shall, to
                           the extent they were not exercised, expire as of the
                           date of the commencement of business on the date of
                           such termination.

         (b)      Restricted Stock. Subject to such other provisions as the
Committee may set forth in the applicable Agreement, and to the Committee's
amendment authority under the Plan, the following shall occur:

                  (i)      upon the termination of the Participant for any
                           reason other than Cause, any and all Stock to which
                           restrictions on transferability shall apply shall be
                           immediately forfeited by the Participant and
                           transferred to, and reacquired by, the Company;
                           provided that if the Committee, in its sole
                           discretion, shall within thirty (30) days of such
                           termination notify the Participant in writing of its
                           decision not to terminate the Participant's rights in
                           such shares of Stock then the Participant shall
                           continue to be the owner of such shares of stock
                           subject to such continuing restrictions as the
                           Committee may prescribe in such notice. In the event
                           of a forfeiture of Stock pursuant to this section,
                           the Company shall repay the Participant (or the
                           Participant's estate) any amount paid by the
                           Participant for such shares of Stock. In the event
                           that the Company requires the return of Stock, it
                           shall also have the right to require the return of
                           all dividends or distributions paid on such Stock,
                           whether by termination or any escrow arrangement
                           under which such dividends or distributions are held
                           or otherwise.

                  (ii)     upon the termination of the Participant for Cause,
                           all shares of Restricted Stock granted to such
                           Participant which have not vested as of the date of
                           such termination shall immediately be returned to the
                           Company, along with any dividends or distributions
                           paid of such Stock, and the Company shall return to
                           the Participant any amount paid by the Participant
                           for such shares of Stock.

SECTION 10. TRANSFERABILITY

         (a)      Upon the death of a Participant, outstanding Awards granted to
such Participant may be exercised only by the executor or administrator of the
Participant's estate or by a person who shall have acquired the right to such
exercise by will or by the laws of descent and distribution. No transfer of an
Award by will of the laws of descent and distribution shall be effective to bind
the Company unless the Committee shall have been furnished with (i) written
notice thereof and with a copy of the will and/or such other evidence as the
Committee may deem necessary to establish the validity of the transfer, and

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(ii) an agreement by the transferee to comply with all terms and conditions of
the Award that are or would have been applicable to the Participant and to be
bound by the acknowledgments made by the Participant in connection with the
grant of the Award.

         (b)      Except as otherwise provided herein, during a Participant's
lifetime, no Award may be transferred, assigned or encumbered without the
consent of the Committee; provided, however, that, subject to conditions that
the Committee may prescribe in their discretion, a participant may, upon
providing written notice to the Secretary of the Company, elect to transfer any
and all Options granted to such Participant pursuant to the Plan to members of
his or her immediate family, including, but not limited to, children,
grandchildren and spouse or to trusts for the benefit of such immediate family
members or to partnerships in which such family members are the only partners;
provided, however, that no such transfer by any Participant may be made in
exchange for consideration.

SECTION 11. GENERAL PROVISIONS APPLICABLE TO AWARDS

         (a)      Documentation. Each Award under the Plan shall be evidenced by
a writing delivered to the Participant specifying the terms and conditions
thereof and containing such other terms and conditions not inconsistent with the
provisions of the Plan as the Committee considers necessary or advisable to
achieve the purposes of the Plan or comply with applicable laws and accounting
principles (such documentation is the "Agreement").

         (b)      Date of Award. The date of any Award hereunder shall be the
date upon which such Award is voted by the Committee (or approved by the full
Board if such approval is legally required), unless the vote expressly provides
otherwise.

         (c)      Settlement. The Committee shall determine whether Awards are
settled in whole or in part in cash, Common Stock, other securities of the
Company, Awards or other property. The Committee may permit a Participant to
defer all or any portion of a payment under the Plan, including the crediting of
interest on deferred amounts denominated in cash and dividend equivalents on
amounts denominated in Common Stock.

         (d)      Dividends and Cash Awards. In the discretion of the Board, any
Award under the Plan may provide the Participant with (i) dividends or dividend
equivalents payable currently or deferred with or without interest, and (ii)
cash payments in lieu of or in addition to an Award.

         (e)      Withholding. The Participant shall pay to the Company, or make
provision satisfactory to the Committee for payment of, any taxes required by
the law to be withheld in respect of Awards under the Plan no later than the
date of the event creating the tax liability. In the Committee's discretion,
such tax obligations may be paid in whole or in part in shares of Common Stock,
including shares retained from the Award creating the tax obligations, valued at
their Fair Market Value on the date of delivery. The Company and

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its Affiliates may, to the extent permitted by law, deduct any such tax
obligations from any payment of any kind otherwise due to the Participant.

         (f)      Foreign Nationals. Awards may be made to Participants who are
foreign nationals or employed outside the United States on such terms and
conditions different from those specified in the Plan as the Board considers
necessary or advisable to achieve the purposes of the Plan or comply with
applicable laws.

         (g)      Amendment of Award. The Committee may amend, modify or
terminate any outstanding Award, including substituting therefor another Award
of the same or a different type, changing the date of exercise, or conversion of
an Incentive Stock Option to a Non-Qualified Stock Option; provided, that the
Participant's consent to such action shall be required unless the Board
determines that the action, taking into account any related action, would not
materially and adversely affect the Participant.

         (h)      Loans. The Company may make loans to Participants to permit
them to exercise Options. If any such loans are made, the requirements of
applicable Federal and State law regarding such loans shall be met.

         (i)      Notification of Election under Section 83(b) of the Code. If
any Participant shall, in connection with the acquisition of Stock under the
Plan, make an election permitted under Section 83(b) of the Code, such
Participant shall notify the Company of such election within 10 days of filing
notice of the election with the Internal Revenue Service, in addition to any
filing and a notification required pursuant to regulation issued under the
authority of Section 83(b) of the Code.

         (j)      Right of First Refusal. Notwithstanding the restrictions on
transfer of any Award contained in Section 10 of the Plan to the contrary,
except as otherwise required by law, if a Participant desires to sell all or any
portion of the Common Stock acquired through exercise of an Option or no longer
subject to forfeiture pursuant to a Restricted Stock Award to a third party,
such Participant may only do so after having first offered to the Company a
right of first refusal with respect to such shares or portion thereof. Prior to
the sale of any such shares, the Participant shall deliver to the Company
written notice of his intention to sell such shares or portion thereof (the
"Notice"). The Notice shall state the name and address of the proposed
purchaser(s) and specify the number or amount of such shares to be sold, the
consideration therefor and the terms of payment. For a period of sixty (60) days
after receipt of such Notice the Company shall have an option to purchase all or
a portion of such shares to be sold for the price and upon the terms and
conditions specified in the Notice or, at the Company's election, for cash. If
the Company does not exercise its right of first refusal within such sixty (60)
day period, the Participant, subject to any terms and conditions of any
stockholders agreement to which the Participant may then be bound, may sell such
shares to the person who made the offer upon terms and conditions no more
favorable as set forth in the Notice. Such sale to the third-party must

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be completed within one hundred and eighty (180) days from the date of the
delivery of the Notice to the Company, and if not, such shares, or portion
thereof, shall once again be subject to the provisions of this Section 11(j).

SECTION 12. ADJUSTMENTS

         Upon the occurrence of any of the following events, a Participant's
rights with respect to Awards granted to him or her hereunder shall be adjusted
as hereinafter provided, unless otherwise specifically provided in the written
agreement between the Participant and the Company.

         (a)      Stock Dividends and Stock Splits. If the shares of Common
Stock shall be subdivided or combined into a greater or smaller number of shares
or if the Company shall issue any shares of Common Stock as a stock dividend on
its outstanding Common Stock, the number of shares of Common Stock deliverable
upon the exercise of Options shall be appropriately increased or decreased
proportionately, and appropriate adjustments shall be made in the purchase price
per share to reflect such subdivision, combination or stock dividend.

         (b)      Consolidation or Mergers. If the Company is (A) to be
consolidated with or acquired by another entity in a merger, (B) involved in the
sale of all or substantially all of the Company's assets or (C) any change in
the ownership of the capital stock of the Company if, immediately after giving
effect thereto, any person or entity (or group of persons entities acting in
concert) other than the "Key Investors" and their "Affiliates" (as such terms
are defined in the Bulldog Holdings, Inc. Stockholders Agreement dated as of
March 16, 2001) will have the direct or indirect power to elect a majority of
the members of the Board (either of clause (A) (B) or (C) being an
"Acquisition"), the Committee or the Board of Directors of any entity assuming
the obligations of the Company hereunder shall, as to outstanding Awards, do any
one or more of the following:

                  (i)      make appropriate provision for the continuation of
                           such Awards by substituting on an equitable basis for
                           the shares then subject to such Awards the
                           consideration payable with respect to the outstanding
                           shares of Common Stock in connection with the
                           Acquisition; or

                  (ii)     upon written notice to the Participant, provide that
                           all Awards must be exercised, to the extent then
                           exerciseable, within a specified number of days of
                           the date of such notice, at the end of which period
                           the Awards, to the extent exercisable shall terminate
                           and, to the extent unexerciseable, shall either
                           terminate or be continued pursuant to subsection
                           12(b)(i) hereof; or

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                                                                              13

                  (iii)    terminate all Awards, only to the extent then
                           exercisable, in exchange for a cash payment equal to
                           the economic value of the exercisable portion of the
                           Award and, with respect to the unexercisable portion
                           of the Award, terminate such Award or continue such
                           Award pursuant to subsection 12(b)(i) hereof.

         (c)      Recapitalization or Reorganization. In the event of a
recapitalization or reorganization of the Company (other than an Acquisition)
pursuant to which securities of the Company or of another corporation are issued
with respect to the outstanding shares of Common Stock, a Participant upon
exercising rights under an Award shall be entitled to receive what he would have
received if he had exercised prior to such recapitalization or reorganization.

         (d)      Modification of ISOs. Notwithstanding the foregoing, any
adjustments made pursuant to subparagraphs (a), (b) or (c) with respect to
Incentive Stock Options shall be made only after the Committee, after consulting
with counsel for the Company, determines whether such adjustments would
constitute a "modification" of such Incentive Stock Options (as that term is
defined in Section 424 of the Code) or would cause any adverse tax consequences
for the holders of such Incentive Stock Options. If the Committee determines
that such adjustments made with respect to Incentive Stock Options would
constitute a modification of such Incentive Stock Options, it may refrain from
making such adjustments.

         (e)      Dissolution or Liquidation. In the event of the proposed
dissolution or liquidation of the Company, each option will terminate
immediately prior to the consummation of such proposed action or at such other
time and subject to such other conditions as shall be determined by the
Committee.

         (f)      Issuances of Securities. Except as expressly provided herein,
no issuance by the Company of shares of stock of any class, or securities
convertible into shares of stock of any class, shall affect, and no adjustment
by reason thereof shall be made with respect to, the number or price of shares
subject to options. No adjustments shall be made for dividends paid in cash or
in property other than securities of the Company.

         (g)      Fractional Shares. No fractional shares shall be issued under
the Plan and the optionee shall receive from the Company cash in lieu of such
fractional shares.

         (h)      Adjustments. Upon the happening of any of the events described
in subparagraphs (a), (b) or (c) above, the class and aggregate number of shares
set forth in Section 4 hereof that are subject to Awards which previously have
been or subsequently may be granted under the Plan shall also be appropriately
adjusted to reflect the events described in such subparagraphs. The Committee
shall determine the specific adjustments

                                     - 13 -
<PAGE>

                                                                              14

to be made under this Section 12 and, subject to Section 5, its determination
shall be conclusive.

         If any person or entity owning restricted Common Stock obtained by an
Award hereunder receives shares or securities or cash in connection with a
corporate transaction described in subparagraphs (a), (b) or (c) above as a
result of owning such restricted Common Stock, such shares or securities or cash
shall be subject to all of the conditions and restrictions applicable to the
restricted Common Stock with respect to which such shares or securities or cash
were issued, unless otherwise determined by the Committee or the Successor
Board.

SECTION 13. FAIR MARKET VALUE

         (a)      If the Common Stock is then traded on any national securities
exchange or automated quotation system which has sale price reporting, the Fair
Market Value of the Common Stock shall be the mean between the high and low
sales prices, if any, on such exchange or system on the date of which Fair
Market Value is being determined or, if none, shall be determined by taking a
weighted average of the means between the highest and lowest sales prices on the
nearest date before and the nearest date after that date in accordance with
Treasury Regulations Section 25.2512-2.

         (b)      If the Common Stock is then traded on an exchange or system
which does not have sale price reporting, the Fair Market Value of the Common
Stock shall be the mean between the average of the "Bid" and the average of the
"Ask" prices, if any, as reported for such the date as of which Fair Market
Value is being determined, or, if none, shall be determined by taking a weighted
average of the means between the highest and lowest sales prices on the nearest
date before and the nearest date after such date in accordance with Treasury
Regulations Section 25.2512-2.

         (c)      With respect to Common Stock if it is not then publicly
traded, the Fair Market Value of such property shall be as reasonably determined
by the Board, which determination shall be conclusive and binding.

SECTION 14. SECURITIES MATTERS

         (a)      The Company shall be under no obligation to effect the
registration pursuant to the Securities Act of any interest in the Plan or any
Stock to be issued hereunder or to effect similar compliance under any state
laws. Notwithstanding anything herein to the contrary, the Company shall not be
obligation to cause to be issued or delivered any certificates evidencing Stock
pursuant to the Plan unless and until the Company is advised by its counsel that
the issuance and delivery of such certificates is in compliance with all
applicable laws, regulations of governmental authority and the requirements of
any securities exchange on which the Stock is traded. The Committee may require,
as a

                                     - 14 -
<PAGE>

                                                                              15

condition of the issuance and delivery of certificates evidencing shares of
Stock pursuant to the terms hereof, that the recipient of such shares of Stock
make such agreements and representations, and that such certificates bear such
legends, as the Committee, in its sole discretion, determine to be necessary or
desirable.

         (b)      The transfer of any shares of Stock hereunder shall be
effective only at such time as counsel to the Company shall have determined that
the issuance and delivery of such shares of Stock is in compliance with all
applicable laws, regulations of governmental authority and the requirements of
any securities exchange on which the Stock is traded. The Committee, in its sole
discretion, may delay the effectiveness of any transfer of Stock hereunder to
allow the issuance of such Stock to be made pursuant to registration or an
exemption from registration or other method of compliance available under
federal or state securities laws. The Committee shall inform the Participant in
writing of its decision to delay the effectiveness of a transfer. During the
period of such delay in connection with the exercise of an Option, the
participant may withdraw such exercise by serving written notice on the Company
and may obtain the refund of any amount paid in connection with such exercise.

SECTION 15. MISCELLANEOUS

         (a)      No Right to Employment. No person shall have any claim or
right to be granted an Award, and the grant of an Award shall not be construed
as giving a Participant the right to continued employment. The Company expressly
reserves the right at any time to dismiss a Participant free from any liability
or claim under the Plan, except as expressly provided in the applicable Award.

         (b)      No Rights Other Than Those Expressly Created. No person
eligible to receive Awards under this Plan shall have any claim or right to be
granted an Award hereunder. Neither this Plan nor any action taken hereunder
shall be construed as (i) giving any Award holder any right to continue to be
affiliated with the Company, (ii) giving any Award holder any equity or interest
of any kind in any assets of the Company, or (iii) creating a trust of any kind
or a fiduciary relationship of any kind between the Company and any such person.
As to any claim for any unpaid amounts under this Plan, any person having a
claim for payments shall be an unsecured creditor. No Award holder shall have
any of the rights of a stockholder with respect to shares of Stock covered by an
Award until such time as the stock has been issued.

         (c)      Governing Law. The provisions of the Plan shall be governed by
and interpreted in accordance with the laws of the State of Delaware.

         (d)      Effective Date of Plan. The effective date of this Plan shall
be the date of adoption by the Board of Directors. If the Plan is subject to the
approval of the stockholders under paragraph (e) below, upon such approval it
shall be effective as of the

                                     - 15 -
<PAGE>

                                                                              16

date of adoption by the Board of Directors. The Committee may grant Awards under
the Plan prior to any such required shareholder approval, but such Awards shall
become effective as of the date of grant upon such approval if Awards of that
type require such approval.

         (e)      Stockholder Approval. The adoption of this Plan, or any
amendment hereto, shall be subject to approval by stockholders only to the
extent required by (i) the Code, (ii) the rules under Section 16 of the Exchange
Act, (iii) rules of any stock exchange or over-the-counter stock market, or (iv)
as otherwise required by law. Any such approval shall be obtained within the
time required by such law or rule. Any stockholder approval of this Plan or any
amendment so required shall mean the affirmative vote of at least a majority of
the shares of capital stock present and entitled to vote at a duly held meeting
of stockholders, unless a greater vote is required by state corporate law or the
law or rule requiring stockholder approval, in which case such greater
requirement shall apply. Stockholder approval may be obtained by written consent
in lieu of meeting to the extent permitted by applicable state law.

         (f)      Amendment of Plan. The Board of Directors of the Company may
at any time, and from time to time, amend, suspend or terminate this Plan in
whole or in part; provided, however, that the Board of Directors may not modify
the Plan in a manner requiring the approval of stockholders under paragraph (e)
above unless such approval is obtained to the extent required.

         (g)      Term of Plan. This Plan shall terminate ten years from the
date of adoption by the Board of Directors, and no Award shall be granted under
this Plan thereafter, but such termination shall not affect the validity of
Awards granted prior to the date of termination.

         (h)      Rights as a Stockholder. No person shall have any rights as a
stockholder with respect to any shares of Stock covered by or relating to any
Award until the date of issuance of a certificate with respect to such shares of
Stock.

         (i)      Failure to Comply. In addition to any other remedies of the
Company, failure by a Participant (or beneficiary of a Participant) to comply
with any of the terms and conditions of the Plan or the applicable Agreement,
unless such failure is remedied by such Participant (or beneficiary) within 10
days after notices of such failure by the Committee, shall be grounds for the
cancellation and forfeiture of such Award, in whole or in part, as the Committee
may determine in its absolute discretion.

         (j)      Severability. If any provision of the Plan is held to be
invalid or unenforceable, the other provisions of the Plan shall not be affected
but shall be applied as if the invalid or unenforceable provision had not been
included in the Plan.

                                     - 16 -<PAGE>
                                                                   EXHIBIT 4.1.2

                                ASK JEEVES, INC.
                           1999 EQUITY INCENTIVE PLAN

                                   APPENDIX A

                          AUTOMATIC STOCK OPTION GRANTS
                             FOR ELIGIBLE DIRECTORS

(AMENDED AND RESTATED BY THE BOARD OF DIRECTORS EFFECTIVE AS OF JANUARY 1, 2004)

      This Appendix A is adopted under and as a part of the Ask Jeeves, Inc.
1999 Equity Incentive Plan. This Appendix A provides for the automatic grant of
certain Options, on the terms and conditions set forth below, under the Plan to
certain eligible Directors. Capitalized terms used in this Appendix A are used
as defined in the Plan if not otherwise defined herein.

A.1   INTRODUCTION.

      (A) PURPOSE. The Company, by granting stock options as provided under this
Appendix A, seeks to attract and retain the services of highly qualified
non-employee members of the Board by providing to them a significant equity
interest in the Company, to more closely link the interests of those directors
with the Company's stockholders, and to help provide those directors with
reasonable and fair compensation.

      (B) EFFECTIVE DATE. This restated version of Appendix A is effective as of
January 1, 2004 (the "Appendix A Approval Date").

      (C) ELIGIBLE DIRECTORS. The persons eligible to receive Options under this
Appendix A (each an "Eligible Director") are (1) the Chairman of the Board of
Directors (whether or not an employee of the Company or one of its Affiliates),
and (2) non-emeritus Directors who are not employed by either the Company or one
of its Affiliates. This version of Appendix A applies only to Options granted to
Eligible Directors pursuant to this Appendix A after the Appendix A Approval
Date. This Appendix A does not apply to any other Option or Stock Award granted
under the Plan. Options granted pursuant to this Appendix A before the Appendix
A Approval Date shall be governed by the particular version of this Appendix A
as in effect as of the applicable date of grant of the Option. This Appendix A
does not limit the authority of the Board or a Committee to grant discretionary
Options or other Stock Awards under other provisions of the Plan.

      (D) PLAN PROVISIONS. Any Option granted under this Appendix A shall be
governed by the provisions of this Appendix A and by the provisions of the Plan.
Each Option granted under this Appendix A shall be subject to, without
limitation, the provisions of Section 11 of the Plan.

      (E) BOARD AUTHORITY. Options granted pursuant to this Appendix A shall be

                                       1
<PAGE>
automatic and, to the maximum extent possible, self-effectuating. The Board's
authority pursuant to Section 3 of the Plan shall, however, extend to this
Appendix A and Options granted hereunder.

      (F) AMENDMENT. The Board may amend this Appendix A from time to time
pursuant to Section 12 of the Plan. The Board may suspend or reduce new Option
grants under this Appendix A (to any or all Eligible Directors) or terminate
this Appendix A as to new Option grants at any time; provided that any such
action shall not affect any Option theretofore outstanding under this Appendix
A.

      (G) SHARE LIMIT. Options granted under this Appendix A shall be subject to
the limit set forth in Section 4(a) applicable to all Stock Awards granted under
the Plan. If one or more Options are to be granted on a specific date and such
Option(s) would otherwise exceed the number of shares that can then be subject
to Options granted under the Plan pursuant to Section 4(a) of the Plan, such
Option(s) shall be granted and shall cover the maximum number of shares (on a
pro-rata basis in the event more than one Option is to be granted) that are
available for such purposes within the limits of Section 4(a) of the Plan.

A.2   AUTOMATIC OPTION GRANTS.

      (A) NEW DIRECTOR GRANTS. Each individual who first becomes an Eligible
Director on or after the Appendix A Approval Date (other than an individual who
was employed by the Company or an Affiliate at any time within the six-month
period preceding the date on which he or she first becomes an Eligible Director)
shall automatically be granted an Option as of the date he or she first becomes
an Eligible Director to purchase 50,000 shares of Common Stock (subject to
adjustment pursuant to Section 11 of the Plan).

      (B) QUARTERLY AWARDS. On the first business day of each calendar quarter
during the term of the Plan, commencing with the calendar quarter that commences
on the Appendix A Approval Date, each person who is an Eligible Director on that
date and who has served as a member of the Board continuously for at least six
months as of that date shall automatically be granted an Option as of that date
to purchase 3,000 (or, in the case of the Chairman of the Board if he or she is
then an Eligible Director, 4,500) shares of Common Stock (subject to adjustment
pursuant to Section 11 of the Plan).

      (C) EXERCISE PRICE. Each Option granted under this Appendix A shall have a
per share exercise price equal to the Fair Market Value of a share of Common
Stock as of the day such Option is granted.

      (D) VESTING. Each Option granted under this Appendix A shall be
exercisable only to the extent that it is vested. Each Option granted pursuant
to Section A.2(a) shall vest as to 25% of the total number of shares of Common
Stock subject thereto on the first anniversary of the grant date of the Option
and as to an additional 1/48th of the total number of shares of Common Stock
subject thereto on the first day of each month for the thirty-six months
following the month in which the first anniversary of the grant date of the
Option occurs; provided, in each case, that the Eligible Director who received
the Option has remained in Continuous Service through the respective vesting
date. Each Option granted pursuant to Section A.2(b) shall vest as

                                       2
<PAGE>
to 25% of the total number of shares of Common Stock subject thereto on the date
that is three months after the grant date of the Option, shall vest as to an
additional 25% of the total number of shares of Common Stock subject thereto on
the date that is six months after the grant date of the Option, shall vest as to
an additional 25% of the total number of shares of Common Stock subject thereto
on the date that is nine months after the grant date of the Option, and shall
vest as to the final 25% of the total number of shares of Common Stock subject
thereto on the first anniversary of the grant date of the Option; provided, in
each case, that the Eligible Director who received the Option has remained in
Continuous Service through the respective vesting date. The vesting schedule
applicable to an Option requires continued service through each applicable
vesting date as a condition to the vesting of the applicable installment of the
Option and the rights and benefits under this Plan. Service for only a portion
of a vesting period, even if substantial, will not entitle the Optionholder to
any proportionate vesting or avoid or mitigate a termination of rights and
benefits upon or following a termination of services.

      (E) EXPIRATION. Subject to earlier termination pursuant to Section A.4
herein or Section 11 of the Plan, Options granted under this Appendix A shall
expire at the close of business on the day before the tenth anniversary of the
date of grant of the Option.

      (F) CONSIDERATION. The purchase price of Common Stock acquired pursuant to
an Option granted under this Appendix A shall be paid in full at the time of
purchase, to the extent permitted by applicable statutes and regulations, either
(1) in cash, by electronic funds transfer or check payable to the Company, (2)
by notice and third party payment in such manner as may be authorized by the
Board or pursuant to such "cashless exercise" procedures with third parties who
provide financing of (or who otherwise facilitate) the exercise of Options in
such manner as may be authorized by the Board, or (3) by delivery to the Company
of other Common Stock; provided, however, that any Common Stock delivered to pay
such purchase price that was originally acquired by the Optionholder from the
Company, upon exercise of a stock option or otherwise, must have been owned by
the Optionholder for more than six months before being so used to pay such
purchase price. Shares of Common Stock used to satisfy the exercise price of an
Option shall be valued at their Fair Market Value on the date of exercise of the
Option.

      (G) AGREEMENT. Options granted under this Appendix A will be evidenced by
an Option Agreement, signed by a duly authorized officer of the Company and by
the Option recipient. Each Option Agreement shall be in the form attached as
Exhibit A to this Appendix A, or such other form as may be approved by the Board
for use under this Appendix A from time to time, and shall be subject to such
other terms and conditions as may be set forth therein. Each Option granted
under this Plan shall be a Nonstatutory Stock Option and shall not be an
Incentive Stock Option.

A.3   NON-TRANSFERABILITY OF OPTIONS.

      An Option granted under this Appendix A shall not be subject in any manner
to sale, transfer, anticipation, alienation, assignment, pledge, encumbrance or
charge and shall be exercisable during the lifetime of the Optionholder only by
the Optionholder. Amounts payable or shares issuable pursuant to any Option
shall be delivered only to (or for the account of) the Optionholder.

                                       3
<PAGE>
      The Board may permit Options granted under this Appendix A to be exercised
by and paid to certain persons or entities related to the Optionholder pursuant
to such conditions and procedures, including limitations on subsequent
transfers, as the Board may establish. Any permitted transfer shall be subject
to the condition that the Board receive evidence satisfactory to it that the
transfer (1) is being made for essentially estate and/or tax planning purposes
on a gratuitous or donative basis and without consideration (other than nominal
consideration or in exchange for an interest in a qualified transferee), and (2)
will not compromise the Company's ability to register shares issuable under the
Plan on SEC Form S-8 under the Securities Act, or to rely on such registration
in connection with an Option exercise.

      The exercise and transfer restrictions in the first paragraph of this
Section A.3 will not, however, apply to:

            (1)   transfers to the Company,

            (2)   the designation of a beneficiary to receive benefits in the
                  event of the Optionholder's death or, if the Optionholder has
                  died, transfers to or exercises by the Optionholder's
                  beneficiary, or, in the absence of a validly designated
                  beneficiary, transfers by will or the laws of descent and
                  distribution,

            (3)   transfers to a family member (or former family member)
                  pursuant to a domestic relations order if received by the
                  Board prior to the exercise of the Option,

            (4)   if the Optionholder has suffered a disability, permitted
                  transfers or exercises on behalf of the Optionholder by his or
                  her legal representative, or

            (5)   the authorization by the Board of "cashless exercise"
                  procedures with third parties who provide financing for the
                  purpose of (or who otherwise facilitate) the exercise of
                  Options consistent with applicable laws and the express
                  authorization of the Board.

A.4   TERMINATION OF CONTINUOUS SERVICE.

      (A) TERMINATION OF CONTINUOUS SERVICE. If an Optionholder's Continuous
Service terminates (for any reason other than upon the Optionholder's death or
Disability), then, subject to earlier termination pursuant to Section 11 of the
Plan or Section A.2(e):

      -  the unvested portion of the Optionholder's Option shall automatically
         terminate as of such cessation of service;

      -  the Optionholder (or his or her permitted transferee, if applicable)
         may exercise his or her Option to the extent vested as of such
         cessation of service but only within the 90-day period following such
         cessation of service; and

      -  the portion of the Option that is vested on the Optionholder's
         cessation of service and

                                       4
<PAGE>
         is not exercised within such 90-day period shall automatically
         terminate on the 90th day following the date the Optionholder's
         Continuous Service terminated.

      (B) DISABILITY OF OPTIONHOLDER. If an Optionholder's Continuous Service
terminates as a result of the Optionholder's Disability, then, subject to
earlier termination pursuant to Section 11 of the Plan or Section A.2(e):

      -  the unvested portion of the Optionholder's Option shall automatically
         terminate as of such cessation of service;

      -  the Optionholder (or his or her permitted transferee, if applicable)
         may exercise his or her Option to the extent vested as of such
         cessation of service but only within the one-year period following such
         cessation of service; and

      -  the portion of the Option that is vested on the Optionholder's
         cessation of service and is not exercised within such one-year period
         shall automatically terminate on the first anniversary of the date the
         Optionholder's Continuous Service terminated.

      (C) DEATH OF OPTIONHOLDER. If an Optionholder's Continuous Service
terminates as a result of the Optionholder's death, then, subject to earlier
termination pursuant to Section 11 of the Plan or Section A.2(e):

      -  the unvested portion of the Optionholder's Option shall automatically
         terminate as of such cessation of service;

      -  the Optionholder's estate, or person who acquired the right to exercise
         the Option by bequest or inheritance, or other person designated to
         exercise the option upon the Optionholder's death pursuant to Section
         A.3, as applicable, may exercise the Optionholder's Option to the
         extent vested as of such cessation of service but only within the
         one-year period following such cessation of service; and

      -  the portion of the Option that is vested on the Optionholder's
         cessation of service and is not exercised within such one-year period
         shall automatically terminate on the first anniversary of the date the
         Optionholder's death.

                                       5
<PAGE>
                                                                       EXHIBIT A

                                ASK JEEVES, INC.
                       ELIGIBLE DIRECTOR OPTION AGREEMENT

      This Agreement between Ask Jeeves, Inc., a Delaware corporation (the
"Company"), and _________________ (the "Grantee") sets forth the specific terms
and conditions of a stock option granted to the Grantee under Appendix A of the
Ask Jeeves, Inc. 1999 Equity Incentive Plan (the "Plan"). (All references to the
Plan in this Agreement include the provisions of Appendix A to the Plan.)

1. AWARD OF STOCK OPTIONS. The Company hereby awards a nonqualified stock option
(the "Option") to the Grantee to purchase, subject to the terms and conditions
set forth below, the number of shares of the Company's common stock ("Common
Stock") set forth below at the price per share set forth below:

      Date of Grant ("Award Date")                  _____
      Total Number Shares Subject to Option(1)      _____
      Exercise Price Per Share(1)                   _____
      Expiration Date(2)                            _____

2. VESTING. [ALTERNATIVE FOR OPTIONS GRANTED PURSUANT TO SECTION A.2(B)
(QUARTERLY AWARDS) ON OR AFTER JANUARY 1, 2004): The Option shall vest as to 25%
of the total number of shares of Common Stock subject thereto on the date that
is three months after the grant date of the Option, shall vest as to an
additional 25% of the total number of shares of Common Stock subject thereto on
the date that is six months after the grant date of the Option, shall vest as to
an additional 25% of the total number of shares of Common Stock subject thereto
on the date that is nine months after the grant date of the Option, and shall
vest as to the final 25% of the total number of shares of Common Stock subject
thereto on the first anniversary of the grant date of the Option; subject, in
each case, to the termination of service rules of Section A.4 of the Plan.]
[ALTERNATIVE FOR OPTIONS GRANTED PURSUANT TO SECTION A.2(A) (NEW DIRECTOR
GRANTS) OF THE PLAN: The Option shall vest as to 25% of the total number of
shares subject to the Option on the first anniversary of the Award Date and as
to an additional 1/48th of the total number of shares subject to the Option on
the first day of each month for the thirty-six months following the month in
which the first anniversary of the Award Date occurs; subject, in each case, to
the termination of service rules of Section A.4 of the Plan.] As provided in
Section A.2(e) of the Plan, there will be no pro-rated vesting if the Grantee's
service terminates for any reason between scheduled vesting dates.

3. EXERCISE; TERMINATION. The Option is exercisable only to the extent that it
is vested and only on or before its expiration or earlier termination. The
expiration date of the Option is set forth above and, notwithstanding that date,
the Option is subject to earlier termination pursuant to Section A.2(f), A.4 and
Section 11 of the Plan. The Option shall be exercisable by the delivery to the
Secretary of the Company of a written notice (in such form as the Company may
require from time to time) stating the number of shares of Common Stock to be
purchased

--------

(1) Subject to adjustment pursuant to Section 11(a) of the Plan.

(2) Subject to earlier termination as provided herein.
<PAGE>
pursuant to the Option and accompanied by payment in full for the exercise price
of the shares to be purchased in a manner authorized pursuant to Section A.2(g)
of the Plan. Any such notice shall be effective only when received by the
Secretary of the Company. The Option may not be exercised as to any fractional
share and no fewer than 1001 shares may be purchased at any one time, unless the
number purchased is the total number at the time exercisable under the Option.

4. NO TRANSFER OR SERVICE RIGHTS. Nothing contained in this Agreement
constitutes an employment or service commitment by the Company or any affiliate,
confers upon the Grantee any right to remain in employ of or service to the
Company or any affiliate, interferes in any way with the right of the Company or
any affiliate at any time to terminate such employment service, or affects the
right of the Company or any affiliate to increase or decrease the recipient's
other compensation. The Option and any other rights of the Grantee under this
Agreement or the Plan are nontransferable and exercisable only by the Grantee,
except as set forth in Section A.3 of the Plan.

5. THE PLAN GOVERNS. The Option and all rights of the Grantee under this
Agreement are subject to all of the terms and conditions of the Plan,
incorporated herein by this reference. In the event of a conflict or
inconsistency between the terms and conditions of this Agreement and of the
Plan, the terms and conditions of the Plan shall govern. Provisions of the Plan
that confer discretionary authority on the Board do not and shall not be deemed
to create any rights in the Grantee unless such rights are expressly set forth
herein or are otherwise conferred on the Grantee in the sole discretion, and by
appropriate action, of the Board after the date hereof. By executing this
Agreement, the Grantee represents that he/she is familiar with the terms and
conditions of this Agreement and the Plan, hereby acknowledges receipt of both
documents and the current Prospectus for the Plan, and hereby accepts the Option
subject to all of the terms and conditions hereof.

6. ENTIRE AGREEMENT. This Agreement and the Plan together constitute the entire
agreement and supersede all prior understandings and agreements, written or
oral, of the parties hereto with respect to the subject matter hereof. The Plan
and this Agreement may be amended pursuant to Section 12 of the Plan. Such
amendment must be in writing and signed by the Company. The Company may,
however, unilaterally waive any provision hereof in writing to the extent such
waiver does not adversely affect the interests of the Grantee hereunder, but no
such waiver shall operate as or be construed to be a subsequent waiver of the
same provision or a waiver of any other provision hereof.

7.    GOVERNING LAW. This Agreement shall be construed in accordance with and
governed by the laws of the State of California without regard to conflict of
law principles thereunder.

<PAGE>
      IN WITNESS WHEREOF, the parties have executed this Agreement as of the
Award Date set forth above.

                                    ASK JEEVES, INC.,

                                    a Delaware corporation

                                    By:
                                       ---------------------------------------

                                    Print Name:
                                                ------------------------------

                                    Title:
                                          ------------------------------------

                                    GRANTEE

                                    ------------------------------------------
                                    Signature

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