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Exhibit 10.53    
    

 
  SUPPLY AND DISTRIBUTION AGREEMENT
  MRS. FIELDS' ORIGINAL COOKIES, INC.    
    

        THIS SUPPLY AND DISTRIBUTION AGREEMENT (the" Agreement") is made as of this 9th day of August, 1998, by and between Mrs. Fields' Original
Cookies, Inc., a Delaware corporation (the "Company"), and Dawn Food Products, a Indiana corporation (the "Distributor"); collectively hereinafter "party" in the singular and "parties" in the
plural. 

Recitals:  

        A.    The
Company is engaged in the nationwide business of (1) operating retail cookie stores owned by the Company (the "Company Stores"), and (2) franchising or
licensing retail cookie stores (collectively, the "Franchised Stores"). (The Company Stores and the Franchised Stores are hereinafter collectively referred to as "Store" in the singular and "Stores"
in the plural.) 

        B.    The
Distributor is engaged in the business of purchasing, selling, distributing and delivering restaurant and food service products and supplies (including the Products,
as defined below) on a nationwide basis; in connection therewith, the Distributor manages and controls, and prepares and furnishes reports to its customers concerning the inventories of products and
supplies the Distributor purchases, manages and controls for sale, distribution and delivery to its customers. 

        C.    The
parties desire to enter into this Agreement to establish the terms and conditions on which (1) the Products may be purchased by the Company from the
Distributor for distribution and delivery by the Distributor to the Company Stores, (2) the Products may be purchased by the Company's franchisees and licensees (collectively, the
"Franchisees") from the Distributor and distributed and delivered to them by the Distributor at the Franchised Stores, and (3) the Distributor will manage, control and maintain an inventory of
Products specified by the Company for sale, distribution and delivery to the Stores. 

        NOW,
THEREFORE, in consideration of the mutual covenants herein set forth and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the
parties agree as follows: 

        1.    Scope of Services.    During the Term (defined below) of this Agreement, on a non-exclusive basis: 

        a.    Inventory.    The Distributor shall order, purchase, pay for, maintain, store and control inventories, in
quantities from time-to-time specified by the Company, of all of the products and supplies (collectively, "Product" in the singular and "Products" in the plural) that are: 

        (i)    listed
on Exhibit A attached hereto and by reference made a part hereof, as supplemented by the Company from time-to-time pursuant to
paragraph 2.a.(i) below; and 

        (ii)   designated
by the Company from time-to-time as promotional and seasonal products pursuant to paragraph 2.a.(ii) below. 

        Each
of the Products shall be purchased by the Distributor from manufacturer(s) or vendor(s) designated by the Company, at a cost approved by the Company. The Distributor agrees to
purchase only, and to accept orders for delivery to the Company and the Franchisees only for, Products approved in writing by the Company. 

        b.    Distribution and Deliver.    The Distributor shall distribute and deliver the Products to the Company and the
Franchisees at each of the Stores listed on Exhibit B attached hereto and by reference made a part of this Agreement, as supplemented by the Company from time-to-time
pursuant to paragraph 2.b. below; 

        c.    Designation of Service Representatives.    No less frequently than on a quarterly basis, the Distributor shall
deliver to each District Sales Manager of the Company (the "DSM"), the

 
manager or designated representative of each Store and others from time-time designated by the Company, a current list of (i) each of the Distributor's Distribution Centers
(collectively, "Distribution Center" in the singular and "Distribution Centers" in the plural), including the location thereof, (ii) the identity (including the address and fax and telephone
numbers) of each of the service representatives assigned by the Distributor to service each of the Stores on behalf of each of the Distribution Centers, and (iii) the identity of the Products
for which each of the Distribution Centers will be responsible for distributing and delivering to the Stores. Such information, current as of the date of this Agreement, is set forth on
Exhibit C attached hereto. 

        d.    Distributor's Resorts.    

        (i)    Inventory.
Sales and Usage Reports. No later than seven (7) days after the last day of each calendar month during the Term of this Agreement, the Distributor
shall provide the Company with monthly inventory and sales/usage reports setting forth the following information in a format approved by the Company: purchases by individual Product, by Store (as
specified in Exhibit B, as supplemented by the Company), in number of cases and royalty dollars (collectively, the "Inventory Reports"). 

        (ii)   Inventory
Management Reports. On a weekly basis, the Distributor shall provide the Company with a report containing the following information concerning the
Distributor's inventory of Products: total number of units on hand, year to date issued, average weekly movement, weeks on hand and date of last delivery received from the manufacturer, by individual
Product, by Distribution Center. 

        (iii)  Delivery
of Reports. The reports required of the Distributor pursuant to this Agreement shall be delivered to the Company both in hard copy and electronically,
addressed to such representatives of the Company as the Company may designate from time-to-time. When requested by the Company, the Distributor shall provide such reports to
the Company more frequently than specified above. 

        e.    Sale and Distribution of Products to Franchisees.    The Distributor hereby agrees to sell, distribute and
deliver the Products to each of the Company's existing and future Franchisees as designated from time-to-time in writing by the Company (including without limitation each of
the Franchisees listed on Exhibit B), upon terms and conditions that are no less favorable than those set forth in paragraphs 4.a., b., c., d. and g., 5.a. and 7 of this Agreement (except where
the credit history of any Franchisee is unfavorable, then Distributor shall have the option of requiring C.O.D.; provided that, each such Franchisee shall execute and deliver an acceptable credit
application and account agreement to the Distributor (and the Distributor shall advise the Company of any rejected application); and provided further that, the Company shall have no liability or
obligation (whether as an obligor, surety, guarantor or otherwise) for the payment of the account of any Franchisee with the Distributor or any performance of any agreement between any Franchisee and
the Distributor. 

        2.    Changes in Distributor's Inventory of Products: Seasonal and Promotional Products: Changes of Stores.    

        a.    Products.    On no less than fourteen (14) day's notice from the Company, the Distributor shall: 

        (i)    add
to and maintain in its inventory of Products for sale, distribution and delivery to the Company and the Franchisees, each of the additional products and supplies,
including without limitation promotional and seasonal products and supplies, designated in such notice. (Each such designated product and supply shall become a Product hereunder, and Exhibit A
hereto shall be deemed amended accordingly.) Such notice shall include all information reasonably requested by the Distributor to enable the Distributor to order and maintain an

 
adequate inventory or such items, including product specifications, initial inventory quantity, shipping schedules and expected weekly usage. Each promotional and seasonal product or supply shall be
designated as such in the Company's notice. The Distributor shall ship promotional and seasonal items to Stores only in accordance with shipping schedule(s) provided by the Company to the Distributor;
and 

        (ii)   remove
from its inventory of Products for sale, distribution and delivery to the Company and the Franchisees, each of the Products identified in any such notice from
the Company. (Exhibit B shall be deemed to be amended accordingly upon the effective date of such notice.) 

        b.    Stores.    On no less than fourteen (14) day's notice from the Company, the Distributor shall sell,
distribute and deliver Products, and otherwise provide service to, each additional Store specified by the Company in such notice. (Upon the effective date of such notice, each such specified location
shall become a sole a Store hereunder, and Exhibit B shall be deemed to be amended accordingly.) Any Franchised Store designated as such by the Company shall be subject to the requirements of
paragraph 1.e. above. 

        3    Ordering Procedures.    The Products shall be ordered in accordance with the following procedures: 

        a.    Days/Times for Placing Orders.    Orders for Products may be placed on the respective" Order Days and Times"
specified on Exhibit B for each of the Stores. 

        b.    Manner of Placing Orders.    Orders may be placed in the following manner: 

        (i)    if
by telephone, then as follows: Distributor will call each location on a designated day at a designated time. 

        (ii)   if
by fax, then as follows: Any location that wishes to fax an order must do so consistently and it must be done so the day before order is due. 

        4.    Delivery Procedures and Schedules.    

        a.    Delivery Schedules.    Strictly in accordance with the respective "Delivery Dates and Times" specified in
Exhibit B (as supplemented by the Company from time to time), the Distributor shall deliver the Products ordered by the Company and the Franchisees to the respective Stores specified in such
orders. On no less than fourteen (14) days' notice to the Distributor, the Company may change the "Delivery Dates and Times" set forth in Exhibit B, which, upon the effective date of
such notice, shall be deemed to be supplemented accordingly. 

        b.    Delivery Windows.    The Distributor shall deliver orders of Products within a three (3) hour window
around the scheduled delivery time ~, not before, but not after, 11/2 hours of the scheduled delivery time) for each of the Stores no more than 500 miles from the Distribution Center
designated herein to serve such Stores, or within a five (5) hour window of the scheduled delivery time ~, not before, but not after, 21/2 hours of the scheduled delivery time)
for each of the Stores more than 500 miles from the Distribution Center designated herein to serve such Stores. The Distributor agrees that no deliveries will be scheduled for or made to Stores
between 12:00 noon and 1:00 p.m. daily. 

        c.    Holidays.    During the "holiday period," the Distributor shall make additional deliveries to selected Stores as
required by the Company. The "holiday period" shall be tl:.:.period specified by the Company beginning no earlier than November 1st and ending no later than December 31st of each
calendar year during the Term of this Agreement.. 

        d.    Compliance.    The Distributor shall comply with the requirements of paragraphs 4a., b. and c. above for at
least ninety-five percent (95%) of all deliveries to all Stores on a monthly basis.

 

        e.    Invoices.    All deliveries of Products shall be accompanied by an invoice therefor containing at a minimum the
following information in a format approved by the Company: a description of each of the Products ordered by individual item number, the order date, the Store placing the order, the quantities
ordered, the quantities shipped, the unit price, the extended price and the total amount of the invoice. All invoices, other than those for deliveries made to Stores after business hours, shall be
checked and, by notation on the invoice, shall be accepted and received by the Store's manager or designated representative before the Distributor's driver leaves the Store; provided, however, the
Distributor's driver shall not be unreasonably delayed. A copy of the invoice accompanying each order shall be delivered to the manager or designated representative, or, in the case of after-hours
deliveries, shall be left with the Products delivered. 

        f.    Fill Rate.    In accordance with the delivery schedules and other requirements of this Agreement, the
Distributor shall deliver to each Store no less than ninety-eight percent (98%) of the quantities of each of the Products ordered for delivery to each Store on a monthly basis (the "Fill Rate"). On a
monthly basis, the Distributor shall prepare and deliver to the Company a report setting forth the Fill Rate for each of the Distribution Centers. 

        g.    Requirements for Frozen Products.    The core temperature of frozen Products shall be fifteen
(15) degrees Fahrenheit, or lower, according to the Company's specifications set forth on Exhibit D attached hereto, as amended by the Company from time-to-time.
The core temperature of frozen Products shall be measured via core probing immediately upon delivery to a Store in the presence of the Distributor's driver. No other temperature measurement shall be
accepted for purposes of determining the Distributor's compliance with the requirements of this paragraph 4.g. Frozen Products that do not have the required core temperature at the time of
delivery shall be deemed to be rejected at the Store, and shall be treated as Distributor-caused Product shortages for purposes of paragraph 5.a. below. 

        5.    Product Shortages.    

        a.    Caused by Distributor.    Any Product shortage at a Store which is caused by the Distributor shall be replaced
immediately by the Distributor, at its expense, by the quickest means of delivery to the Store. The District Personnel and/or Purchasing Support Group may specify the mode of transportation required
under such circumstances. If a shortage is discovered before the driver leaves the Store, the driver shall notify the Distributor by telephone call to the Distribution Center responsible for the
delivery, and shall note the date and time thereof on the invoice. The Distributor shall immediately respond to and remedy all Product shortages. 

        b.    Other Product Shortages.    All Product shortages at a Store, other than Distributor-caused Products shortages
at a Store, shall be replaced by the Distributor at the Company's expense, which shall include reasonable transportation costs incurred by the Distributor subject to the Company's prior approval of
such costs; provided, however, that inventory purchased by the Distributor without approval of the Company, or in quantities in excess of the amounts specified by the Company, shall be the sole
responsibility of the Distributor. 

        c.    Damaged Products.    Visibly damaged Products noted at a Store at the time of delivery shall not be accepted and
shall be treated as Distributor-caused Product shortages. If hidden damage is discovered after the Distributor's driver leaves, the Store manager or representative, upon such discovery, shall notify
the Distributor's designated customer service representative, who shall provide a return item authorization number that will authorize the Distributor's driver on his next delivery to pick up the
damaged Products for return to the Distributor. Subject to the Distributor's examination of the damaged Products upon their return and determination that the damage to such Products occurred before
their delivery to the Store, such Products shall be deemed to be Distributor-caused Product shortages and the Distributor shall issue a credit to the Company therefore.

 

        d.    Claims Processing.    Product shortages shall be reported to the Distributor on a form approved by the Company,
and shall be processed by the Distributor in accordance with procedures approved by the Company for processing delivery adjustments. 

        6.    Delivery Costs.    The Distributor may charge the Company a fee of up to Twenty- Five Dollars ($25.00) for each
delivery to a Company Store of Products aggregating less than $700.00; provided that the Distributor shall have no obligation under this Agreement to make an individual delivery to a Company Store of
an order of Products aggregating less than $400.00. 

        7.     The
price for each of the Products sold under this Agreement to the Company and its Franchisees shall be as set forth on Exhibit A, subject to periodic updates
provided in writing by the Company to the Distributor. Each of the prices set forth in Exhibit A shall include the Distributor's upcharge; provided, however, that the price of a Product
(inclusive of the Distributor's upcharge) shall not exceed the Distributor's cost of the Product (established by the Company pursuant to,this Agreement) plus a fourteen percent (14%) margin. 

        8.    Transportation Costs.    The Distributor agrees to use its best efforts to reduce transportation costs it incurs
in connection with the distribution and delivery of Products under this Agreement. As an inducement to the Company to enter into this Agreement, Distributor agrees to pay to the Company the amount
calculated under paragraph 8.a. or 8.b. for each Term of this Agreement. 

        a.    Savin2s Passed On to Company.    Distributor will rebate to Mrs. Fields 3/4% of the total
annual shipments to Mrs. Fields Cookie Stores, adjusted for price increase incurred through the year. 

        b.    Payment.    Within thirty (30) days after each Term of this Agreement, the Distributor shall deliver to
the Company an accounting ("Accounting"), satisfactory to the Company, setting forth (i) the Distributor's actual transportation costs incurred during such Term in connection with the
distribution and delivery
of Products pursuant to this Agreement, together with copies of the Distributor's supporting records therefor, and (ii) the calculation of the payment that the Distributor is required to make
to the Company pursuant to paragraph 8.a. or 8.b. The Accounting shall be certified by an officer of the Distributor and shall be accompanied by the required payment. 

        9.    Payment by Company to Distributor    

        a.    Purchases by the Company.    On a daily basis, the Distributor shall deliver an invoice to the Company for all
Products purchase by the Company and delivered by the Distributor to the Company stores, or the Distributor may send electronic copies of all invoices to the Company. The Company shall pay the invoice
within twenty-one (21) days of the date of invoice. The terms of the payment, which shall be set fort on the invoice, shall be "net 21 days." 

        b.    Purchases by Franchisees.    The Company shall have no liability to the Distributor, and the Distributor shall
not charge the Company, for any Products ordered by or delivered to any Franchisee or any Franchised Store. All such charges shall be billed directly to the Franchisee ordering such Products from the
Distributor. 

        10.    Title and Risk of Loss.    All Products shall be shipped by the Distributor to the stores, F.O.B. Destination,
freight prepaid. Title and risk of loss for all Products shipped by the Distributor to Company Stores shall pass from the Distributor to the Company upon acceptance thereof as provided in this
Agreement. 

        11.   The
Distributor shall be responsible for and pay all taxes assessed or imposed by any governmental agency or authority with respect to the Products prior to their
acceptance at a Store.

 

        12.    Thrill.    The initial term (the "Term") of this Agreement shall be for a period of five (5) years,
commencing on August 9, 1998 and terminating on August 8, 2003, unless earlier terminated as provided herein. This Agreement shall automatically renew for successive one (1) year Terms
unless (i) either party delivers a notice of non-renewal no less than one hundred eighty (180) days prior to the end of a Term, or (ii) this Agreement is terminated
pursuant to Section 13, below. 

        13.    Termination.    This Agreement shall terminate upon (A) the occurrence of an Event of Default (as
defined herein), or (B) one hundred and eighty (180) days' advance notice of termination by either party. 

        14.    Default.    Each party shall have the right, in addition to any right it may have at law or in equity, pursuant
to this Agreement, or otherwise to terminate this Agreement, as follows (each, an "Event of Default"): 

        a.    By the Company:    

        (i)    If
the Distributor fails to perform any term or condition of this Agreement and fails to cure such failure within thirty (30) days after notice thereof from the
Company; provided, however, there shall be no cure period afforded to the Distributor under this subparagraph 14.a.(i) with respect to any breach by the Distributor of the terms and conditions
of paragraph 5.a. of this Agreement; 

        (ii)   Three
or more failures of the Distributor to perform any term or condition of this Agreement, eve though cured by the Distributor; 

        (iii)  The
brach of any representation or warranty made herein by the Distributor; 

        (iv)  The
Distributor is merged into or with, or is consolidated into or with, another entity, or sells all or substantially all of its assets, or implements or suffers any
substantial change in management or control; or 

        (v)   (A)
A receiver is appointed for the Distributor or its property; (B) the Distributor makes an assignment for the benefit of its creditors; (C) any
proceedings are commenced by, for, or against the Distributor under any bankruptcy, insolvency, debtor's relief or other similar law; or (D) the Distributor is liquidated, dissolved, or
otherwise ceases the transaction of business. 

        b.    By Distributor:    

        (i)    If
the Company fails to make any payment when due hereunder, subject to a thirty (30) day cure period from the due date thereof; 

        (ii)   (A)
A receiver is appointed for the Company or its property; (B) the Company makes an assignment for the benefit of its creditors; (C) any proceedings are
commenced by, for, or against the Company under any bankruptcy, insolvency, debtor's relief or other similar law; or (D) the Company is liquidated, dissolved, or otherwise ceases the
transaction of business. 

        15.    Representations and Warranties.    

        a.    By the Company.    The Company hereby represents and warrants to and with the Distributor as follows: 

        (i)    The
Company is duly organized, validly existing, and in good standing under the laws of its State of incorporation; and 

        (ii)   The
Company has taken all corporate actions necessary for the entry into and performance of its obligations hereunder.

 

        b.    By the Distributor.    The Distributor hereby represents and warrants to and with the Company as follows: 

        (i)    The
Distributor is duly organized, validly existing, and in good standing under the laws of its State of incorporation, and is duly qualified to transact business in
each State where the performance of its obligations under this Agreement require such qualification; 

        (ii)   The
Distributor has taken all corporate actions necessary for the entry into and performance of its obligations hereunder; and 

        (iii)  The
Distributor has all requisite corporate power and authority, and has the physical capacity, equipment, facilities, personnel, expertise and know-how to
perform its obligations as set forth in this Agreement. 

        16.    Indemnification by Distributor: Insurance.    The Distributor will indemnify, defend (including costs and
attorney fees) and hold harmless the Company, and each of its directors, officers, employees, successors, representatives and affiliated entities (each being an "Indemnified Party"), from and against
any claims, liabilities and actions brought or asserted against an Indemnified Party arising or resulting from the Distributor's negligent acts or omissions, and the Distributor shall pay reasonable
attorneys' fees and costs incurred by an indemnified Party in defending any such claim, liability or action. During the term of this Agreement, the Distributor will maintain Products Liability
Insurance of no less than Ten Million Dollars ($10,000,000.00) per occurrence. The Distributor will cause the Company to be listed as an additional insured under the policy and provide the Company
with a certificate therefor.
The certificate will also provide-for thirty (30) days' prior notice to the Company before cancellation of such insurance. 

        During
the Term of this Agreement, the Distributor shall maintain property damage insurance with replacement value coverage for all Products stored by the Distributor and/or in transit
to the Stores, and provide the Company with a certificate therefor, including a cancellation notice similar to that required in the preceding paragraph. 

        17.    Notices.    Any notice or demand hereunder (other than for the placement of orders) given or served by either
party to the other party shall not be deemed to have been duly given unless in writing and forwarded by (i) certified mail, return receipt requested, (ii) commercial courier service, or
(iii) telefax, addressed as follows: 

	 	 	If to the Company:	 	Mrs. Fields' Original Cookies, Inc.

2855 E. Cottonwood Parkway, Suite 400

Salt Lake City, UT 84121

Attention: Purchasing and Distribution Department

Telefax: (801) 736-5945

 

and,
in the case of any demand by the Distributor upon the Company or notification by the Distributor of a default by the Company hereunder, with a copy of such notice, addressed as follows: 

	 	 	 	 	Mrs. Fields' Original Cookies, Inc.

2855 E. Cottonwood Parkway, Suite 400

Salt Lake City, UT 84121

Attention: Purchasing and Distribution Department

Telefax: (801) 736-5945
	

 	
 	

If to the Distributor:	
 	

Dawn Food Products

2001 Micor Drive

Jackson, MI49203

Attention: Pat Quigley

Telefax: 517/789-4465

Notice
pursuant to this Section shall be deemed effective upon receipt. Either party may change its address for notice by delivery of a notice as aforesaid. 

        18.    Assignment.    This Agreement shall not be assigned by either party without the prior written consent of the
other party. 

        19.    Amendments.    This Agreement may not be changed or modified without the signed written consent of both
parties. 

        20.    Confidentiality and Non-Disclosure.    The Distributor acknowledges that in the course of
performing its obligations hereunder it will receive information from the Company which is confidential and proprietary (the "Confidential Information"). Such Confidential Information may include,
without limitation, the terms and conditions of this Agreement, trade secrets, processes, inventions, procedures know-how, and other proprietary information of the Company. The Distributor
agrees that it shall obtain no rights to such information and that it shall not disclose such information to third parties, during the Term of this Agreement and thereafter. Without limiting the
generality of the foregoing, upon termination of this Agreement, the Distributor shall return all Confidential Information in its possession to the Company. 

        21.    Applicable Law.    This Agreement shall be governed by and construed in accordance with the laws of the state
of Utah (without giving effect to its choice of law rules). 

        22.    Attorneys' Fees.    The prevailing party in any dispute in connection with this Agreement shall be entitled to
recover the costs and fees, including reasonable attorneys' fees, in connection with such dispute. 

        23.    Severability.    If any provision of this Agreement is declared illegal or void or otherwise unenforceable, the
remaining provisions shall remain in full force and affect.

 

        24.    Entire Agreement.    This Agreement, including the exhibits thereto, constitutes the entire Agreement of the
parties and supersedes all prior verbal or written agreements of the parties. 

	AGREED TO BY:	 
	

DISTRIBUTOR:	

COMPANY:
	

DAWN FOOD PRODUCTS	

MRS. FIELDS' ORIGINAL COOKIES, INC.

	

By:	

/s/  PAT QUIGLEY      
	
 	

By:	

/s/  MICHAEL WARD      

	 	Pat Quigley	 	 	Michael Ward
	

Title:	

Executive Vice President
	
 	

Title:	

Sr. Vice President

	

Date:	

November 23, 1999
	
 	

Date:	

November 23, 1999

 

Exhibit A  

 List of Products and Product Prices  

 

 
 

Exhibit B    
    
    List of Stores, Delivery Dates and Times    
    

 

Exhibit C  

 List of Distribution Centers and Related Information  

 

Exhibit D  

 Requirements for Frozen Products  

        

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Exhibit 10.53

SUPPLY AND DISTRIBUTION AGREEMENT MRS. FIELDS' ORIGINAL COOKIES, INC.

Exhibit B List of Stores, Delivery Dates and TimesQuickLinks
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Exhibit 10.54  

        CONFORMED COPY  

  
 
ASSIGNMENT AGREEMENT    
    

        This Assignment Agreement, dated as of March 1, 2004 (this "Agreement"), is made by and between
Mrs. Fields' Original Cookies, Inc., a Delaware corporation ("MFOC"), Mrs. Fields Famous Brands, LLC, a Delaware limited liability
company and a wholly owned subsidiary of MFOC ("MFFB"), and, for the limited purpose set forth in Section 1.2, Dawn Food Products
("Vendor"). 

W I T N E S S E T H: 

        WHEREAS,
MFOC and Vendor are parties to that certain Supply and Distribution Agreement, dated August 9, 1998 (the "Contract"); 

        WHEREAS,
MFOC formed MFFB, a single-member limited liability company, in accordance with the Delaware Limited Liability Company Act on February 4, 2003; and 

        WHEREAS,
in accordance with the terms and subject to the condition set forth in this Agreement, MFOC desires to assign all of its rights and interests in the Contract to MFFB, MFFB
desires to accept such assignment and Vendor desires to consent to such assignment effective as of the date that MFOC and MFFB close certain contemplated refinance and reorganization transactions. 

        NOW,
THEREFORE, in consideration of the premises and mutual covenants contained herein, each of the parties hereto hereby agree as follows: 

ARTICLE I  

 TRANSFER OF THE CONTRACT  

        Section 1.1    Assignment of the Contract.    Subject to Section 1.2, MFOC hereby does transfer, convey,
assign and deliver to MFFB, and MFFB hereby accepts, any and all right, title, interest obligations and liabilities of MFOC in the Contract; provided,
however, that notwithstanding such assignment, MFOC agrees that all outlets owned or operated by MFOC, defined in the Contract as "Corporate Outlets," will continue to be
covered by and bound by the Contract, and that MFOC will continue to be bound by the terms and conditions set forth in the Contract regarding the Corporate Outlets. 

        Section 1.2    Consent to Assignment.    Vendor hereby consents to the assignment of the Contract contemplated
by Section 1.1 for all purposes under the Contract. 

        Section 1.3    No Other Modification.    Except as expressly contemplated hereby, the Contract shall remain
unchanged and in full force and effect in accordance with its terms. 

ARTICLE II  

 MISCELLANEOUS  

        Section 2.1    Further Assurances.    Each party on behalf of itself and its permitted successors and assigns
shall, without additional consideration, prepare, execute and deliver such further instruments and take such further actions as may be reasonably requested by the other party to make effective the
intent of this Agreement and the assignment contemplated by this Agreement. 

        Section 2.2    Certain Definitions.    For purposes of this Agreement, capitalized terms used but not otherwise
defined herein shall have the respective meanings ascribed thereto in the Contract. 

        Section 2.3    Interpretation.    For the purposes of this Agreement, (i) words in the singular will be
held to include the plural and vice versa and words of one gender shall be held to include the other gender as the context requires, (ii) the terms "hereof," "herein," and "herewith" and words
of similar import shall, unless otherwise stated, be construed to refer to this Agreement as a whole and not to

 
any particular provision of this Agreement, (iii) the word "including" and words of similar import when used in this Agreement shall mean "including, without limitation," unless otherwise
specified and (iv) the word "or" shall not be exclusive. 

        Section 2.4    Submission to Jurisdiction; Consent to Service of Process; Waiver of Jury Trial.    

        (a)   The
parties hereby irrevocably submit to the non-exclusive jurisdiction of any federal or state court located within the State of Utah over any dispute
arising out of or relating to this Agreement or any of the transactions contemplated hereby and each party hereby irrevocably agrees that all claims in respect of such dispute or any legal proceeding
related thereto may be heard and determined in such courts. The parties hereby irrevocably waive, to the fullest extent permitted by applicable law, any objection that they may now or hereafter have
to the laying of venue of any such dispute brought in such court or any defense of inconvenient forum for the maintenance of such dispute. Each of the parties hereto agrees that a judgment in any such
dispute may be enforced in other jurisdictions by suit on the judgment or in any other manner provided by law. 

        (b)   THE
PARTIES HEREBY WAIVE TRIAL BY JURY IN ANY LEGAL PROCEEDING BROUGHT BY ANY OF THEM AGAINST THE OTHER IN ANY MATTERS ARISING OUT OF OR IN ANY WAY CONNECTED WITH THIS
AGREEMENT. 

        Neither
this section nor Section 2.5 shall be construed as superceding or modifying any choice of law or venue provision in the Contract. 

        Section 2.5    Governing Law.    This Agreement will be governed by and construed in accordance with the laws
of the State of Utah. 

        Section 2.6    Descriptive Headings.    The article, section and other headings contained in this Agreement are
for reference purposes only and are to be given no effect in the construction or interpretation of this Agreement. 

        Section 2.7    Severability.    If any provision of this Agreement is invalid or unenforceable, the balance of
this Agreement will remain in full force and effect, provided that the essential terms of this Agreement for both parties remain valid, binding and enforceable and provided, further, that the economic
and legal substance of the transactions contemplated hereby is not affected in any manner materially adverse to any party. In the event of any such determination, the parties agree to negotiate in
good faith to modify this Agreement to fulfill as closely as possible the original intent and purposes hereof. To the extent permitted by law, the parties hereby waive to the same extent any provision
of law that renders any provision hereof prohibited or unenforceable in any respect. 

        Section 2.8    Binding Effect; Assignment.    This Agreement will be binding upon and inure solely to the
benefit of the parties and their respective successors and permitted assigns. Nothing in this Agreement will create or be deemed to create any third party beneficiary rights in any person not a party
to this Agreement. No assignment of this Agreement or of any rights or obligations hereunder may be made without the prior written consent of the parties hereto and any attempted assignment without
the required consents will be null and void. 

        Section 2.9    Counterparts.    This Agreement may be executed in any number of counterparts and any party may
execute any such counterpart, each of which when executed and delivered will be deemed to be an original and all of which counterparts taken together will constitute but one and the same instrument.
This Agreement will become binding when one or more counterparts taken together will have been executed and delivered (including by facsimile) by the parties. It will not be necessary in making proof
of this Agreement or any counterpart hereof to produce or account for any of the other counterparts. 

[Remainder of Page Intentionally Left Blank.] 

 

        IN
WITNESS WHEREOF, the parties hereby have caused this Agreement to be executed by their respective officers thereunto duly authorized as of the date first above written. 

	 	 	MRS. FIELDS' ORIGINAL COOKIES, INC.
	

 	
 	

By:	
 	

/s/  MICHAEL WARD      

	 	 	Name:	 	Michael Ward
	 	 	Title:	 	Sr. Vice President
	

 	
 	
MRS. FIELDS FAMOUS BRANDS, LLC
	

 	
 	

By:	
 	

/s/  MICHAEL WARD      

	 	 	Name:	 	Michael Ward
	 	 	Title:	 	Sr. Vice President
	

 	
 	
For the limited purpose set forth in Section 1.2 only:
	

 	
 	

DAWN FOOD PRODUCTS
	

 	
 	

By:	
 	

/s/  MILES E. JONES      

	 	 	Name:	 	Miles E. Jones
	 	 	Title:	 	Executive Vice President

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ASSIGNMENT AGREEMENT

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