Document:

<PAGE>

                               AMENDMENT to the
                         MASTER ADVERTISING AGREEMENT

This AMENDMENT (the "Amendment") to Schedule 1 of that certain MASTER
ADVERTISING AGREEMENT (the "Agreement") dated April 5, 2001 is made by and
between Microsoft Corporation ("Microsoft") and eDiets.com ("Company").

Microsoft and Company hereby agree to modify the Agreement as follows, effective
immediately:

1.  Section 2.A shall be modified as follows:  The second sentence will be
    deemed deleted and the following shall be deemed inserted therein:

    A "Conversion" means an approved credit card sign-up for Company's service
    by: (i) a user that clicks through to Company's site from MSN; (ii) a
    customer who formerly signed up for Company's service(s), allowed their
    account to expire and signed up again after clicking through to Company's
    site from MSN; (iii) a MSN-referred user by phone or fax; (iv) a user that
    clicks through to Company's site from an e-mail sent by Company; and/or (v)
    a user who has received a cookie from Company, as set forth in Section 2.B.
    Methods (iv) and (v) shall be deemed "Remarketed Conversions" and will be
    accounted at a lower rate, as set forth in Section 4.A.v below.

2.  The following shall be deemed inserted as Section 2.B, and the remainder of
    the sections shall be renumbered sequentially:

    Company will cookie (as such term is commonly understood in the technology
    industry) MSN users. Such cookie will enable MSN users to create a
    Conversion either: (i) immediately upon linking to Company's site from MSN;
    or (ii) within thirty (30) days after the cookie is issued upon linking to
    Company's site from MSN as a result of the initial visit or of subsequent
    Direct Mail by Company. Company will credit Microsoft for such Conversions,
    provided that such Conversions are completed before the cookie expires.
    Company agrees that MSN users may receive an unlimited number of cookies
    from Company during the Term.

3.  The first sentence of Section 3.A will be deemed deleted and the following
    will be deemed inserted therein:

    Company shall develop, implement and maintain the technology required to
    track usage of the Conversions (including Remarketed Conversions) by users
    linking to the Company site, and will provide Microsoft with weekly
    Conversion reports substantially in the format set forth in Exhibit 1-C
    ("Reports") as set forth in Section 3.C

4.  Section 4.A.v shall be deemed deleted, and the following shall be deemed
    inserted therein:
<PAGE>

    Company agrees that the Conversions and Remarketed Conversions will be
    valued at rates set forth below. Microsoft will receive credit for
    Remarketed Conversions commencing as of April 1, 2001:

<TABLE>
<CAPTION>
# of Conversions                         Conversion Rate            Remarketed Conversion Rate
----------------                         ---------------            --------------------------
<S>                                      <C>                        <C>
0 - 25,000                                [__________]                     [__________]

25,001 - 50,000                           [__________]                     [__________]

50,001 - Over                             [__________]                     [__________]

</TABLE>

Except as specifically modified herein or in prior amendments, all other terms
and conditions of the Agreement shall remain in full force and effect.

WHEREBY the parties enter into this Amendment as of the later of the two
signatures dates below.

MICROSOFT CORPORATION                   COMPANY - EDIETS.COM
One Microsoft Way                       3467 West Hillsboro Boulevard, Suite Two
Redmond, WA 98052-6399                  Deerfield Beach, FL 33442

By /s/ Gary Larkin                      /s/ Ronald Caporale
   --------------------------           ------------------------------
(Sign)                                  (Sign)

    Gary Larkin                             Ronald Caporale
-----------------------------           ------------------------------
Name (Print)                             Name (Print)

    Sales Manager                           EVP Business Development
-----------------------------           ------------------------------
Title                                   Title

    6/4/01                                  5/30/01
-----------------------------           ------------------------------
Date                                    Date<PAGE>

June 25, 2001

Mr. Ron Caporale
eDiets.com Inc.
3467 Hillsboro Blvd
Suite 2
Deerfield Beach, FL 33442

Re:  Second Amendment to Content License Agreement
     ---------------------------------------------

Reference is made to the Content License Agreement entered into between Yahoo,
Inc. ("Yahoo") and eDiets.com Inc. ("Licensor") on April 4, 2001, as amended by
the First Amendment to Content License Agreement entered into between Yahoo and
Licensor dated April 10, 2001 (the "Agreement"). Unless otherwise expressly
defined herein, all capitalized terms used herein shall have the meanings set
forth in the Agreement.  The parties agree that the Agreement is hereby amended
as follows:

  1.  The following additional bullet point is hereby added to the bullet points
      listed under the "Licensor Content" section of Exhibit A of the Agreement:

       .  Effective July 1, 2001, Licensor will supply Yahoo with a feed of
          text-based men's fitness content ("Men's Fitness Content"), which will
          be distributed in Yahoo Health, accessible via the front page of Yahoo
          Health and the Weight Loss area of Yahoo Health. Men's Fitness Content
          will include, at a minimum, weekly feature articles, daily fitness
          tips, sample workouts and a weekly success story.

  2.  The following additional bullet points are hereby added to the bullet
      points listed under the "Additional Terms" section of Exhibit A of the
      Agreement:

       .  Licensor agrees to enter into an Insertion Order on July 1, 2001, for
          a [_______________________] media program to run on the Yahoo
          Properties over the course of the remainder of the Term. The
          advertising terms and conditions are attached hereto as Exhibit B, and
          said media program will be subject to the [_______________________]
          outlined in Exhibit B-2.

       .  Notwithstanding anything to the contrary contained herein, the
          provisions of this Agreement pertaining to Men's Fitness Content and
          Men's Fitness [_________________] may be terminated by (a) Yahoo
          effective August 1, 2001, provided that Yahoo provide at least five
          (5) business days prior written notice to Licensor, and (b) either
          party effective January 1, 2002, provided that the terminating party
          provide the other party with at least thirty (30) days prior written
          notice. In the event that Yahoo exercises its
<PAGE>

          right of termination described in clause (a) above, Licensor will pay
          Yahoo $[________] for [____________________________]through August 1,
          2001, and Yahoo will pay Licensor a prorated refund equal to
          $[_________]by no later than September 1, 2001. Licensor will not be
          entitled to any refund of any monies paid hereunder if Yahoo has not
          exercised its right of termination effective August 1, 2001. During
          any notice period, the parties agree to discuss in good faith the
          possibility of amending the Agreement in lieu of termination upon
          mutually agreed upon terms and conditions.

  3.  All references to Exhibit B-1 contained in Exhibit B to the Agreement are
      hereby amended to read "Exhibit B-1 and Exhibit B-2."

  4.  All references to Insertion Order contained in Exhibit B to the Agreement
      are hereby amended to read "Insertion Orders."

  5.  All references to [_________________] contained in the Agreement and
      Exhibit B to the Agreement are hereby amended to read "[_________________]
      and Men's Fitness [_________________]."

  6.  The parties agree to amend the Agreement to include the attached Exhibit
      B-2 and Insertion Order (in addition to the existing Insertion Order) in
      their entirety.

  7.  Except as modified hereby, the Agreement shall remain in full force and
      effect.

Please have a duly authorized representative of Licensor execute this amendment
in the space provided below and return to Tiffany Monjauze at Yahoo! Business
Development, 701 First Avenue, Sunnyvale, CA 94089.

Sincerely,

YAHOO! INC., a Delaware corporation

By:     /s/ Matt Rightmore
       ------------------------------
Name:    Matt Rightmore
       ------------------------------
Title:   VP/GM, Media
       ------------------------------
Date:    July 2, 2001
       ------------------------------

AGREED AND ACCEPTED
THIS 2nd DAY OF JULY, 2001, BY:
     ---

EDIETS.COM INC.

By:     /s/ Ronald Caporale
       ------------------------------
Name:   Ronald Caporale
       ------------------------------
Title:  EVP
       ------------------------------
Date:   July 2, 2001
       ------------------------------

                                       2
<PAGE>

                                  EXHIBIT B-2

    AD UNIT MEASUREMENTS AND COMPENSATION RELATING TO MEN'S FITNESS CONTENT

1.  Men's Fitness Registrations.

    a.  [_______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _______________________________________________________________
         _________________________]

    b.  Men's Fitness [________________]: If the [_______________________] of
        Men's Fitness [_______________] is not met on or before the specific
        date set forth in the payment schedule below, a [__________________] in
        the payment shall be made and such [__________________] will be delayed
        until said [__________________] is fulfilled. If the
        [__________________] of Men's Fitness Registrations is exceeded on or
        before the specific date set forth below, Advertiser will pay Yahoo the
        [_____________________________] set forth below for
        [______________________________] over the [__________________]of
        [_______________________________]. Advertiser will pay Yahoo a fee equal
        to (i) $[________] for each of the first [____________________________]
        delivered by Yahoo during the initial Term, (ii) $[________]for each of
        the next [______________________________] delivered by Yahoo during the
        initial Term and (iii) $[_________]for each [__________________] in
        excess of [_________] delivered by Yahoo during the initial Term.

                                       3
<PAGE>

        Payment Schedule commencing July 1, 2001:

        .  September 30, 2001 - [_______________________________] at a price of
           $[___________________________]. Advertiser will pay to Yahoo a fee
           equal to $[__________].
        .  December 31, 2001 - [___________________________] at a price of
           $[___________________________]. Advertiser will pay Yahoo a fee equal
           to $[__________].
        .  April 3, 2002 - [______________________________] at a price of
           $[____________________________]. Advertiser will pay Yahoo a fee
           equal to $[____________].

    2.  Compensation. In addition to the fees described above, Advertiser will
        pay Yahoo a fee equal to $[__________]on July 1, 2001 as a set up,
        design and implementation fee for the Ad Units relating to Men's Fitness
        Content for the period from July 1, 2001 through December 31, 2001. If
        the Agreement is still in effect with respect to Men's Fitness Content
        on January 1, 2002, Advertiser will pay Yahoo an additional consultation
        and placement fee equal to $[_________] for the remainder of the Term.

                                       2

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