Document:

Exhibit 10.8

 

Chardan Capital Markets, LLC

17 State Street, Suite 2100

New York, New York 10004

 

	Ventoux CCM Acquisition Corp.	December 23, 2020
	1 East Putnam Avenue, Floor 4	 
	Greenwich, CT 06830	 
	Attn: Edward Scheetz, Chief Executive Officer	 
	Ladies and Gentlemen:	 

 

This is to confirm our agreement whereby
Ventoux CCM Acquisition Corp., a Delaware corporation (“Company”), has requested Chardan Capital Markets, LLC
(the “Advisor”) to assist it in connection with the Company engaging in a merger, capital stock exchange, asset
acquisition, stock purchase, reorganization or similar business combination (in each case, a “Business Combination”)
with one or more businesses (each a “Target”) as described in the Company’s Registration Statement on
Form S-1 (File No. 333-251048), as amended, filed with the U.S. Securities and Exchange Commission (“Registration Statement”)
in connection with the Company’s initial public offering (“IPO”).

 

		1.	Services and Fees.

 

		(a)	The Advisor will, from time to time, upon the Company’s
request and in consultation with the Company:

 

		(i)	Assist the Company in arranging meetings with its stockholders
to discuss one or more potential Business Combinations, including making calls to stockholders and providing business updates
and marketing feedback, in all cases to the extent legally permissible;

 

		(ii)	Introduce the Company to potential investors to purchase
the Company’s publicly-traded securities in after-market transactions following the public announcement of the Business
Combination;

 

		(iii)	Provide financial advisory services to assist the Company
in its efforts to obtain any stockholder approval for one or more Business Combinations, until such time as the Company has completed
an initial Business Combination; and

 

		(iv)	Assist the Company with any press releases and/or filings
related to any Business Combination or related Targets (the activities described in the foregoing clauses (i)-(iv), the “Services”).

 

Notwithstanding
anything to the contrary contained herein, the Services will not include (x) any solicitation of potential investors in connection
with the IPO or any Business Combination, (y) any solicitation of proxies in connection with the Business Combination, or (z) any
provision of M&A-related advisory services. In the event that the Company requests that the Advisor provide any placement agent
and/or M&A-related advisory services, such engagement will be set forth in one or more separate agreements between the Company
and the Advisor.

 

(b) As compensation for the Services, the
Company will pay the Advisor a cash fee equal to, in the aggregate, 3.5% of the gross proceeds received by the Company from the
sale of its equity securities pursuant to the Registration Statement in connection with the IPO, including any proceeds from the
full or partial exercise of the underwriters’ over-allotment option described therein (the “Fee”). The
Fee is due and payable to the Advisor by wire transfer at the closing of the initial Business Combination (“Closing”).
If a proposed Business Combination is not consummated for any reason during the 15-month period (as such period may be extended
pursuant to the Company’s amended and restated certificate of incorporation) from the closing of the IPO, no Fee shall be
due or payable to the Advisor hereunder. The Fee shall be exclusive of any other fees which may become payable to the Advisor pursuant
to any other agreement among the Advisor and the Company or any Target.

 

     

     

    

 

		2.	Expenses.

 

At the Closing, the Company shall reimburse
the Advisor for all reasonable and documented costs and out-of-pocket expenses incurred by the Advisor (including reasonable and
documented fees and disbursements of outside counsel) in connection with the performance of the Services hereunder; provided, however,
that such expenses shall not exceed $5,000 in the aggregate without the prior written consent of the Company.

 

		3.	Company Cooperation; Information.

 

		(a)	The Company will provide such cooperation to the Advisor
as may be reasonably necessary for the efficient performance by the Advisor of its obligations hereunder, including providing
to the Advisor and its counsel, on a timely basis, all documents and information regarding the Company and any Target that the
Advisor may reasonably request or that are otherwise relevant to the Advisor’s performance of its obligations hereunder
(collectively, the “Information”); making the Company’s management, auditors, consultants and advisors
available to the Advisor; and using commercially reasonable efforts to provide the Advisor with reasonable access to the management,
auditors, suppliers, customers, consultants and advisors of any Target. The Company will promptly notify the Advisor of any change
in facts or circumstances or new developments affecting the Company or any Target or that might reasonably be considered material
to the Advisor’s engagement hereunder.

 

		(b)	The Advisor shall not share with third parties any
Information, presentations and/or materials about the Company, its shareholders and/or affiliates, any Business Combination and/or
any Targets, to the extent that any such information has not already been provided to the public in the Registration Statement,
unless the Advisor obtains the Company’s prior written approval (which may be provided via email).

 

		4.	Representations, Warranties and Covenants.

 

		(a)	The Company represents, warrants and covenants to the
Advisor that all Information it makes available to the Advisor by or on behalf of the Company in connection with the performance
of its obligations hereunder will not contain any untrue statement of a material fact or omit to state a material fact necessary
in order to make statements made, in light of the circumstances under which they were made, not misleading as of the date thereof
and as of the consummation of the Business Combination.

 

		(b)	The Advisor represents, warrants and covenants to the
Company that it is not prohibited from entering into this Agreement by any applicable contract, agreement, law or order.

 

		5.	Indemnity.

 

The Company shall indemnify the Advisor
and its affiliates and their respective directors, officers, employees, shareholders, representatives and agents in accordance
with the indemnification provisions set forth in Annex I hereto, all of which are incorporated herein by reference.

 

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Notwithstanding the foregoing and Annex
I, the Advisor agrees, if there is no Closing, (i) that it does not have any right, title, interest or claim of any kind in or
to any monies in the Company’s trust account (“Trust Account”) established in connection with the IPO
with respect to the Fee or any expenses provided for hereunder (each, a “Claim”); (ii) to waive any Claim it
may have in the future as a result of, or arising out of, any Services provided to the Company hereunder; and (iii) to not seek
recourse against the Trust Account with respect to the Fee or any expenses provided for hereunder.

 

		6.	Use of Name and Reports.

 

Without the Advisor’s prior written
consent (which may be provided via email), neither the Company nor any of its affiliates (nor any director, officer, manager, partner,
member, employee or agent thereof) shall quote or refer to in any public communication (i) the Advisor’s name or (ii) any
advice rendered by the Advisor to the Company or any communication from the Advisor, in connection with performance of the Services,
except as required by applicable federal or state law, regulation or securities exchange rule.

 

		7.	Status as Independent Contractor.

 

The Advisor shall perform the Services as
an independent contractor and not as an employee of the Company or affiliate thereof. It is expressly understood and agreed to
by the parties that the Advisor shall have no authority to act for, represent or bind the Company or any affiliate thereof in any
manner, except as may be expressly agreed to by the Company in writing. In rendering such services, the Advisor will be acting
solely pursuant to a contractual relationship on an arm’s-length basis. This Agreement is not intended to create a fiduciary
relationship between the parties and neither the Advisor nor any of the Advisor’s officers, directors or personnel will owe
any fiduciary duty to the Company or any other person in connection with any of the matters contemplated by this Agreement.

 

		8.	Potential Conflicts.

 

The Company acknowledges that the Advisor
is a full-service securities firm engaged in securities trading and brokerage activities and providing investment banking and advisory
services from which conflicting interests may arise. In the ordinary course of business, the Advisor and its affiliates may at
any time hold long or short positions, and may trade or otherwise effect transactions, for its own account and the accounts of
customers, in debt or equity securities of the Company, its affiliates or other entities that may be involved in the transactions
contemplated hereby, and may provide advisory and other services to one or more actual or potential Targets, investors or other
parties to any Business Combination or other transaction entered into by the Company, for which services the Advisor or one or
more of its affiliates may be paid fees, including fees conditioned upon the closing of a particular Business Combination or other
transaction or transactions. Nothing in this Agreement shall be construed to limit or restrict the Advisor or any of its affiliates
in conducting any such business.

 

		9.	Entire Agreement.

 

This Agreement constitutes the entire understanding
among the parties with respect to the subject matter hereof and supersedes all prior agreements and understandings, oral or written,
with respect thereto. This Agreement may not be modified or terminated orally or in any manner other than by an agreement in writing
signed by the parties hereto.

 

		10.	Notices.

 

Any notices required or permitted to be
given hereunder shall be in writing and shall be deemed given when sent via email to each party at its respective address set forth
below its signature and received by such party’s online access provider or mailed by certified mail or private courier service,
return receipt requested, addressed to each party at its respective addresses set forth above, or such other address as may be
given by a party in a notice given pursuant to this section.

 

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		11.	Successors and Assigns.

 

This Agreement may not be assigned by any
party without the written consent of the other parties hereto. This Agreement shall be binding upon and shall inure to the benefit
of the parties hereto and, except where prohibited, to their successors and permitted assigns.

 

		12.	Non-Exclusivity.

 

Nothing herein shall be deemed to restrict
or prohibit the engagement by the Company of other consultants providing the same or similar services or the payment by the Company
of fees to such parties. The Company’s engagement of any other consultant(s) shall not affect the Advisor’s right to
receive the Fee and reimbursement of expenses pursuant to this Agreement.

 

		13.	Applicable Law; Venue.

 

This Agreement shall
be construed and enforced in accordance with the internal laws of the State of New York.

 

IN THE EVENT OF ANY DISPUTE UNDER THIS
AGREEMENT, EACH PARTY HERETO AGREES THAT THE DISPUTE SHALL BE BROUGHT AND ENFORCED IN THE COURTS OF THE STATE OF NEW YORK, COUNTY
OF NEW YORK UNDER THE ACCELERATED ADJUDICATION PROCEDURES OF THE COMMERCIAL DIVISION. EACH PARTY IRREVOCABLY SUBMITS TO SUCH JURISDICTION,
WHICH JURISDICTION SHALL BE EXCLUSIVE. EACH PARTY HEREBY WAIVES ANY OBJECTION TO SUCH EXCLUSIVE JURISDICTION AND THAT SUCH COURTS
REPRESENT AN INCONVENIENT FORUM. ANY PROCESS OR SUMMONS TO BE SERVED IN SUCH A DISPUTE UPON A PARTY MAY BE SERVED BY TRANSMITTING
A COPY THEREOF BY REGISTERED OR CERTIFIED MAIL, POSTAGE PREPAID, ADDRESSED TO SUCH PARTY AT THE ADDRESS FOR SUCH PARTY SET FORTH
AT THE BEGINNING OF THIS AGREEMENT. SUCH MAILING SHALL BE DEEMED PERSONAL SERVICE AND SHALL BE LEGAL AND BINDING UPON THE PARTY
BEING SERVED. THE PARTIES AGREE THAT THE PREVAILING PARTY(IES) IN ANY SUCH ACTION SHALL BE ENTITLED TO RECOVER FROM THE OTHER PARTY(IES)
ALL OF SUCH PREVAILING PARTY’S(IES’) REASONABLE ATTORNEYS’ FEES AND EXPENSES RELATING TO SUCH ACTION OR PROCEEDING
AND/OR INCURRED IN CONNECTION WITH THE PREPARATION THEREFOR.

 

		14.	Interpretation.

 

The term “including”
shall mean “including, but not limited to”.

 

		15.	Counterparts.

 

This Agreement may be executed in several
original or facsimile counterparts, each one of which shall constitute an original, and all of which together shall constitute
but one instrument.

 

[Signature Page Follows]

 

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If the foregoing correctly sets forth the
understanding among the Advisor and the Company with respect to the foregoing, please indicate your agreement by signing in the
place provided below, and this letter shall become a binding contract as of the date first set forth above.

 

	 	Chardan Capital Markets, LLC

 

	 	By:	/s/ Jonas Grossman
	 	 	Name:	 Jonas Grossman
	 	 	Title: 	Managing Member

 

Agreed and accepted by:

 

Ventoux CCM Acquisition
Corp.

 

	By:	/s/ Edward Scheetz	 
	 	Name:	Edward Scheetz	 
	 	Title:	Chief Executive Officer	 

 

[Signature Page to Business Combination
Marketing Agreement]

 

     

     

    

 

ANNEX I

 

INDEMNIFICATION

 

In connection with the Company’s engagement
of Chardan Capital Markets, LLC (the “Advisor”) pursuant to that certain letter agreement (“Agreement”)
of which this Annex forms a part, Ventoux CCM Acquisition Corp. (the “Company”) hereby agrees, subject to the
second paragraph of Section 5 of the Agreement, to indemnify and hold harmless the Advisor and each of its affiliates and the respective
directors, officers, employees, shareholders, representatives and agents of any of the foregoing (collectively, the “Indemnified
Persons”), from and against any and all claims, actions, suits, proceedings (including those of stockholders), damages,
liabilities and expenses incurred by any of them (including the reasonable fees and expenses of counsel), as incurred (collectively
a “Claim”), that (A) are related to or arise out of (i) any actions taken or omitted to be taken (including
any untrue statements made or any statements omitted to be made) by the Company, or (ii) any actions taken or omitted to be taken
by any Indemnified Person, in connection with the Company’s engagement of the Advisor, or (B) otherwise relate to or arise
out of the Advisor’s activities on the Company’s behalf under the Advisor’s engagement, and the Company shall
reimburse any Indemnified Person for all reasonable out-of-pocket expenses (including the reasonable out-of-pocket fees and expenses
of outside counsel) as incurred by such Indemnified Person in connection with investigating, preparing and defending any such claim,
action, suit or proceeding, whether or not in connection with pending or threatened litigation in which any Indemnified Person
is a party. The Company will not, however, be responsible for any Claim that is finally judicially determined to have resulted
from bad faith, gross negligence or willful misconduct of any Indemnified Person. The Company further agrees that no Indemnified
Person shall have any liability to the Company for or in connection with the Company’s engagement of the Advisor except for
any Claim incurred by the Company as a result of such Indemnified Person’s bad faith, gross negligence or willful misconduct.

 

The Company further agrees that it will
not, without the prior written consent of the Advisor, settle, compromise or consent to the entry of any judgment in any pending
or threatened Claim in respect of which indemnification may be sought hereunder (whether or not any Indemnified Person is an actual
or potential party to such Claim), unless such settlement, compromise or consent includes an unconditional, irrevocable release
of each Indemnified Person from any and all liability arising out of such Claim.

 

Promptly upon receipt by an Indemnified
Person of notice of any complaint or the assertion or institution of any Claim with respect to which indemnification is being sought
hereunder, such Indemnified Person shall notify the Company in writing of such complaint or of such assertion or institution, but
failure to so notify the Company shall not relieve the Company from any obligation it may have hereunder, except and only to the
extent such failure results in the forfeiture by the Company of substantial rights and defenses. If the Company so elects or is
requested by such Indemnified Person, the Company will assume the defense of such Claim, including the employment of counsel reasonably
satisfactory to such Indemnified Person and the payment of the fees and expenses of such counsel. In the event, however, that legal
counsel to such Indemnified Person reasonably determines that having common counsel would present such counsel with an actual or
potential conflict of interest or if the defendant in, or target of, any such Claim includes an Indemnified Person and the Company,
and legal counsel to such Indemnified Person reasonably concludes that there may be actual or potential legal defenses available
to it or other Indemnified Persons different from or in addition to those available to the Company, then such Indemnified Person
may employ its own separate counsel to represent or defend him, her or it in any such Claim and the Company shall pay the reasonable
out-of-pocket fees and expenses of such counsel. Notwithstanding anything herein to the contrary, if the Company fails timely or
diligently to defend, contest, or otherwise protect against any Claim, the relevant Indemnified Party shall have the right, but
not the obligation, to defend, contest, compromise, settle, assert crossclaims, or counterclaims or otherwise protect against the
same, and shall be fully indemnified by the Company therefor, including for the reasonable fees and expenses of its counsel and
all amounts paid as a result of such Claim or the compromise or settlement thereof.

 

In addition, with respect to any Claim in
which the Company assumes the defense, the Indemnified Person shall have the right to participate in such Claim and to retain his,
her or its own counsel therefor at his, her or its own expense. The Company agrees that if any indemnity sought by an Indemnified
Person hereunder is held by a court to be unavailable for any reason, then (whether or not the Advisor is an Indemnified Person)
the Company and the Advisor shall contribute to the Claim for which such indemnity is held unavailable in such proportion as is
appropriate to reflect the relative benefits to the Company, on the one hand, and the Advisor, on the other, in connection with
the Advisor’ engagement referred to above, subject to the limitation that in no event shall the amount of any the Advisor’s
contribution to such Claim exceed the amount of Fee actually received by the Advisor from the Company pursuant to such engagement.
The Company hereby agrees that the relative benefits to the Company, on the one hand, and the Advisor, on the other, with respect
to the Advisor’s engagement shall be deemed to be in the same proportion as (a) the total value paid or proposed to be paid
or received by the Company or its stockholders, as the case may be, pursuant to the transaction (whether or not consummated) for
which the Advisor are engaged to render services bears to (b) the Fee paid or proposed to be paid to the Advisor in connection
with such engagement.

 

The Company’s indemnity, reimbursement
and contribution obligations under this Agreement (a) shall be in addition to, and shall in no way limit or otherwise adversely
affect, any rights that any Indemnified Party may have at law or at equity and (b) shall be effective whether or not the Company
is at fault in any way.

 

 

I-1Exhibit
10.9

 

VENTOUX
CCM ACQUISITION CORP.

1 East Putnam Avenue, Floor 4

Greenwich,
CT 06830

 

December
23, 2020

 

CHARDAN
CAPITAL MARKETS, LLC

17 State Street, Suite 2100

New
York, NY 10004

 

Ladies
and Gentlemen:

 

This
letter will confirm our agreement that, commencing on the effective date (the “Effective Date”) of the
registration statement (the “Registration Statement”) for the initial public offering (the “IPO”)
of the securities of Ventoux CCM Acquisition Corp. (the “Company”) and continuing until the earlier
of (i) the consummation by the Company of an initial business combination or (ii) the Company’s liquidation (in
each case as described in the Registration Statement) (such earlier date hereinafter referred to as the “Termination
Date”), Chardan Capital Markets, LLC (“Chardan”) shall make available to the Company certain
office space, secretarial and administrative services as may be required by the Company from time to time, situated at 1 East
Putnam Avenue, Floor 4, Greenwich, CT 06830 (or any successor location). In exchange therefore, the Company shall pay Chardan
a sum not to exceed $10,000 per month, respectively, on the Effective Date and continuing monthly thereafter until the Termination
Date. Chardan hereby agrees that it does not have any right, title, interest or claim of any kind in or to any monies that may
be set aside in a trust account (the “Trust Account”) that may be established by the Company for the
benefit of the Company’s public stockholders upon the consummation of the IPO as described in the Registration Statement
(“Claim”), and hereby waives any Claim it may have in the future as a result of, or arising out of,
any negotiations, contracts or agreements with the Company, and will not seek recourse against the Trust Account for any reason
whatsoever.

 

     

     

    

 

	 	 
	 	Very
    truly yours,
	 	 	 	 
	 	 	 	VENTOUX
    CCM ACQUISITION CORP.
	 	 	 	 
	 	 	 	By:	 /s/
Edward Scheetz
	 	 	 	Name: 	Edward Scheetz
	 	 	 	Title: 	Chief Executive Officer
	 	 	 	 
	AGREED
    TO AND ACCEPTED BY:	 	 
	 	 	 	 
	CHARDAN
    CAPITAL MARKETS, LLC	 	 
	 	 	 	 
	 	 	 	 
	By:	/s/
Jonas Grossman	 	 
	Name: 	Jonas Grossman	 	 
	Title: 	Managing Member

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