Document:

Exhibit 10.3

 

AMENDED AND RESTATED REGISTRATION
RIGHTS AGREEMENT

 

THIS AMENDED AND RESTATED REGISTRATION RIGHTS AGREEMENT
(this “Agreement”), dated as of [●], 2021, is made and entered into by and among BuzzFeed, Inc. (f/k/a
890 5th Avenue Partners, Inc.), a Delaware corporation (the “Company”), 200 Park Avenue Partners, LLC,
a Delaware limited liability company (the “Sponsor”), PA 2 Co-Investment LLC, a Delaware limited liability company
(“Cowen Investments”), and Craig-Hallum Capital Group
LLC and certain of its affiliates (“Craig-Hallum” and together with the Sponsor and Cowen Investments,
the “Founders”) and the undersigned parties listed under Holder on the signature page hereto (including
the outside directors of the Company, the “Outside Directors”; each such party, together with the Founders,
members of the Founders and any Person deemed a “Holder” who hereafter becomes a party to this Agreement pursuant to Section 5.2
of this Agreement, a “Holder” and collectively the “Holders,” and each as set forth
on Exhibit A hereto).

 

RECITALS

 

WHEREAS, on January 11, 2021, the Company,
the Founders and the other holders party thereto (each such party, together with the Sponsor, the “Existing Holders”)
entered into that certain Registration Rights Agreement (the “Existing Registration Rights Agreement”), pursuant
to which the Company granted the Founders and the Existing Holders certain registration rights with respect to certain securities of the
Company held by the Existing Holders;

 

WHEREAS, the Founders and Outside Directors
own an aggregate of 7,187,500 shares of the Company’s Class F common stock, par value $0.0001 per share (the “Founder
Shares”) as of the date hereof;

 

WHEREAS, the Founder Shares are convertible
into shares of the Company’s Class A common stock, par value $0.0001 per share (the “Common Stock”),
at any time at the option of the holder thereof or automatically at the time of the initial Business Combination (as defined below), in
each case on a one-for-one basis, subject to adjustment, on the terms and conditions provided in the Company’s amended and restated
certificate of incorporation, as may be amended from time to time;

 

WHEREAS, the Sponsor, Cowen Investments
and Craig-Hallum purchased an aggregate of 775,000 units (the “Private Placement Units”), with each such unit
consisting of one share of the Company’s Common Stock and one-third of one redeemable warrant (each whole warrant, “Private
Placement Warrant”), in a private placement transaction occurring simultaneously with the closing of the Company’s
initial public offering, each Private Placement Warrant entitling the holder to purchase one share of Common Stock at an exercise price
of $11.50 per share;

 

WHEREAS, in order to fund working capital
deficiencies or to finance the Company’s transaction costs in connection with an initial Business Combination, the Sponsor has loaned
or agreed to loan to the Company funds as the Company may require, of which up to $1,500,000 of such loans may be convertible into units
(“Working Capital Units”) at a price of $10.00 per unit;

 

WHEREAS, pursuant to Section 5.8 of
the Existing Registration Rights Agreement, the provisions, covenants and conditions set forth therein may be amended or modified upon
the written consent of the Company and the Existing Holders of a majority in interest of the “Registrable Securities” (as
such term was defined in the Existing Registration Rights Agreement) at the time in question;

 

WHEREAS, pursuant
to that certain Agreement and Plan of Merger, dated as of [●], 2021 (the “Merger Agreement”), by and
among the Company, Bolt Merger Sub I, Inc., a Delaware corporation and wholly-owned subsidiary of the Company (“Merger
Sub I”), Bolt Merger Sub II, Inc., a Delaware corporation and wholly-owned subsidiary of the Company (“Merger
Sub II”), BuzzFeed, Inc, a Delaware corporation (“BuzzFeed”), Merger Sub I will merge with
and into BuzzFeed on or about the date hereof, with BuzzFeed surviving the merger as a wholly owned subsidiary of the Company (the “Surviving
Entity”) (the “Merger”), and immediately following the Closing, Merger Sub II will merge with
and into the Surviving Entity, with Merger Sub II surviving such merger ;

 

     

     

    

 

WHEREAS, after the
closing of the Merger, the Holders will own shares of Common Stock and warrants to purchase Common Stock at an exercise price of $11.50
per share, subject to adjustment; and

 

WHEREAS, the Company and the Existing Holders
desire to amend and restate the Existing Registration Rights Agreement, in order to provide the Holders certain registration rights with
respect to the Registrable Securities (as defined below) on the terms set forth herein.

 

NOW, THEREFORE, in consideration
of the mutual representations, covenants and agreements contained herein, and certain other good and valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, the parties hereto, intending to be legally bound, hereby agree as follows:

 

ARTICLE I

DEFINITIONS

 

1.1 Definitions. Capitalized terms used
but not otherwise defined in this Section 1.1 or elsewhere in this Agreement shall have the meanings ascribed to such terms
in the Merger Agreement. The terms defined in this Article I shall, for all purposes of this Agreement, have the respective
meanings set forth below:

 

“Adverse Disclosure”
shall mean any public disclosure of material non-public information, which disclosure, in the good faith judgment of the Chief Executive
Officer or the Chief Financial Officer, after consultation with counsel to the Company, (i) would be required to be made in any Registration
Statement or Prospectus in order for the applicable Registration Statement or Prospectus not to contain any Misstatement, (ii) would
not be required to be made at such time if the Registration Statement were not being filed, and (iii) the Company has a bona fide
business purpose for not making such information public.

 

“Affiliate” means, with
respect to any specified Person, (a) such Person’s principal or any other Person who or which, directly or indirectly, controls,
is controlled by, or is under common control with such Person or such Person’s principal including without limitation any general
partner, managing partner, managing member, officer or director of such Person or such Person’s principal, (b) any venture
capital fund now or hereafter existing that is controlled by one or more general partners or managing members of, or shares the same management
company with, such Person or such Person’s principal, or (c) an Affiliated Fund. For purposes of this definition, the terms
 “controlling,” “controlled by,” or “under common control with”
shall mean the possession, directly or indirectly, of (i) the power to direct or cause the direction of the management and policies
of a Person, whether through the ownership of voting securities, by contract, or otherwise, or (ii) the power to elect or appoint
at least 50% of the directors, managers, general partners, or persons exercising similar authority with respect to such Person.

 

“Affiliated Fund” means
a fund, account or entity (including, without limitation, any mutual fund, pension fund, pooled investment vehicle) managed by the same
manager or managing member or general partner or management company or by an entity controlling, controlled by, or under common control
with such manager or managing member or general partner or management company, or advised by the same investment advisor registered under
the Investment Advisers Act of 1940, as amended.

 

“Agreement” shall have
the meaning given in the Preamble.

 

“Board” shall mean the
Board of Directors of the Company.

 

“Business Combination”
shall mean any merger, capital stock exchange, asset acquisition, stock purchase, reorganization or other similar business combination
with one or more businesses, involving the Company.

 

“BuzzFeed” shall have
the meaning given in the Recitals hereto.

 

“Commission” shall mean
the U.S. Securities and Exchange Commission.

 

“Common Stock” shall
have the meaning given in the Recitals hereto.

 

“Company” shall have
the meaning given in the Preamble.

 

    2

     

    

 

“Cowen Investments” shall
have the meaning given in the Preamble.

 

“Craig-Hallum” shall
have the meaning given in the Preamble.

 

“Demand Registration”
shall have the meaning given in subsection 2.1.1.

 

“Demanding Holders” shall
have the meaning given in subsection 2.1.1.

 

“Effectiveness Deadline”
shall have the meaning given in subsection 2.3.1.

 

“Exchange Act” shall
mean the Securities Exchange Act of 1934, as amended.

 

“Existing Holder” shall
have the meaning given in the Recitals hereto.

 

“Existing Holder Demand Registration”
shall have the meaning given in subsection 2.1.1.

 

“Existing Registration Rights Agreement”
shall have the meaning given in the Recitals hereto.

 

“Form S-1 Shelf”
shall have the meaning given in subsection 2.3.1.

 

“Form S-3 Shelf”
shall have the meaning given in subsection 2.3.1.

 

“Founder Shares” shall
have the meaning given in the Recitals hereto and shall be deemed to include the shares of Common Stock issuable upon conversion thereof.

 

“Founders” shall have
the meaning given in the Preamble.

 

“Holders” shall have
the meaning given in the Preamble.

 

“Insider Letter” shall
mean that certain letter agreement, dated as of January 11, 2021, by and among the Company, the Founders, the Outside Directors and
each of the Company’s officers and other directors.

 

“Investors” shall have
the meaning given in the Recitals hereto.

 

“Lock-Up Period” shall
mean, (i) with respect to the Founder Shares, the period ending on the earliest of (a) the one-year anniversary of the Closing
Date, (b) the date that the last reported sale price of the Common Stock equals or exceeds $12.00 per share (as adjusted for stock
splits, stock capitalizations, reorganizations, recapitalizations and the like) for any 20 trading days within any 30-trading day period
commencing at least 150 days after the Closing Date, and (c) the date on which the Company completes a liquidation, merger, capital
stock exchange or other similar transaction after the Closing Date that results in all of the Company’s stockholders having the
right to exchange their shares of Common Stock for cash, securities or other property and (ii) with respect to any Registrable Securities
held by the Holders that are not Founder Shares, the period ending on the date that is 180 days following the Closing Date.

 

“Maximum Number of Securities”
shall have the meaning given in subsection 2.1.4.

 

“Merger” shall have the
meaning given in the Recitals hereto.

 

“Merger Agreement” shall
have the meaning given in the Recitals hereto.

 

“Merger Sub I” shall
have the meaning given in the Recitals hereto.

 

“Misstatement” shall
mean an untrue statement of a material fact or an omission to state a material fact required to be stated in a Registration Statement
or Prospectus, or necessary to make the statements in a Registration Statement or Prospectus in the light of the circumstances under which
they were made not misleading.

 

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“New Holders” shall mean
the Holders excluding any (a) Existing Holders and (b) Permitted Transferees of the Existing Holders.

 

“Note Subscription Agreements”
means those certain subscription agreements, each dated June 24, 2021, entered into by and among the Company and the Persons identified
therein as “Subscribers.”

 

“Outside Directors” shall
have the meaning given in the Preamble.

 

“Permitted Transferees”
shall mean an Affiliate of a Holder or a Person to whom a Holder of Registrable Securities is permitted to transfer such Registrable Securities
prior to the expiration of the Lock-Up Period under the Insider Letter and any other applicable agreement between such Holder and the
Company, and to any transferee thereafter.

 

“Person” means any individual,
corporation, partnership, trust, limited liability company, association or other entity.

 

“Piggyback Registration”
shall have the meaning given in subsection 2.2.1.

 

“Piggyback Registration Rights Holders”
shall have the meaning given in subsection 2.2.1.

 

“Private Placement Units”
shall have the meaning given in the Recitals hereto.

 

“Private Placement Warrants”
shall have the meaning given in the Recitals hereto.

 

“Pro Rata” shall have
the meaning given in subsection 2.1.4.

 

“Prospectus” shall mean
the prospectus included in any Registration Statement, as supplemented by any and all prospectus supplements and as amended by any and
all post-effective amendments and including all material incorporated by reference in such prospectus.

 

“Registrable
Security” shall mean (a) the shares of Common Stock issued or issuable upon the conversion of any Founder Shares,
(b) the Private Placement Units (including the Private Placement Warrants and Common Stock included therein and any shares of the
Common Stock issued or issuable upon the exercise of any Private Placement Warrant), (c) any outstanding shares of Common Stock
or any other equity security (including the shares of Common Stock issued or issuable upon the exercise of any other equity security)
of the Company held by a Holder as of the date of this Agreement, (d) any equity securities (including the shares of Common Stock
issued or issuable upon the exercise of any such equity security) of the Company issuable upon conversion of any working capital loans
in an amount up to $1,500,000 made to the Company by a Holder (including the Working Capital Units, which include any shares of Common
Stock included in such Working Capital Units, any warrants included in such Working Capital Units and any shares of Common Stock issued
or issuable upon the exercise of the warrants included in such Working Capital Units), (e) any other equity security of the Company
issued or issuable with respect to any such shares of Common Stock by way of a stock dividend or stock split or in connection with a
combination of shares, recapitalization, merger, consolidation or reorganization and (f) any shares of Common Stock released pursuant
to the terms of that certain Escrow Agreement by and among PNC Bank N.A., NBCUniversal Media, LLC and Jonah Peretti dated as of [●], 2021;
provided, however, that, as to any particular Registrable Security, such securities shall cease to be Registrable Securities
when: (A) a Registration Statement with respect to the sale of such securities shall have become effective under the Securities
Act and such securities shall have been sold, transferred, disposed of or exchanged in accordance with such Registration Statement; (B) such
securities shall have been otherwise transferred, new certificates or book entry for such securities not bearing a legend restricting
further transfer shall have been delivered by the Company and subsequent public distribution of such securities shall not require registration
under the Securities Act; (C) such securities shall have ceased to be outstanding; (D) such securities may be sold without
registration pursuant to Rule 144 promulgated under the Securities Act (or any successor rule promulgated thereafter by the
Commission) (but with no volume or other restrictions or limitations); or (E) such securities have been sold to, or through, a broker,
dealer or underwriter in a public distribution or other public securities transaction.

 

    4

     

    

 

“Registration” shall
mean a registration effected by preparing and filing a registration statement or similar document in compliance with the requirements
of the Securities Act, and the applicable rules and regulations promulgated thereunder, and such registration statement becoming
effective.

 

“Registration Expenses”
shall mean the out-of-pocket expenses of a Registration, excluding Selling Expenses, including, without limitation, the following:

 

(A) all registration and filing fees (including
fees with respect to filings required to be made with the Financial Industry Regulatory Authority, Inc.) and any securities exchange
on which the Common Stock is then listed;

 

(B) fees and expenses of compliance with securities
or blue sky laws (including reasonable fees and disbursements of counsel for the Underwriters in connection with blue sky qualifications
of Registrable Securities);

 

(C) printing, messenger, telephone and delivery
expenses;

 

(D) reasonable fees and disbursements of counsel
for the Company;

 

(E) reasonable fees and disbursements of all
independent registered public accountants of the Company incurred specifically in connection with such Registration; and

 

(F) reasonable fees and expenses of one (1) legal
counsel (the “Selling Holder Counsel”) selected by the majority-in-interest of the Demanding Holders initiating
a Demand Registration to be registered for offer and sale in the applicable Registration or the Holder initiating an Underwritten Shelf
Takedown.

 

“Registration Statement”
shall mean any registration statement that covers the Registrable Securities pursuant to the provisions of this Agreement, including the
Prospectus included in such registration statement, amendments (including post-effective amendments) and supplements to such registration
statement, and all exhibits to and all material incorporated by reference in such registration statement.

 

“Requesting Holder” shall
have the meaning given in subsection 2.1.1.

 

“Securities Act” shall
mean the Securities Act of 1933, as amended from time to time.

 

“Selling Expenses” means
all underwriting discounts, selling commissions, and stock transfer taxes applicable to the sale of Registrable Securities, and fees and
disbursements of counsel for any Holder, except for the fees and disbursements of the Selling Holder Counsel borne and paid by the Company
as provided in Section 3.2.

 

“Shelf” shall have the
meaning given in Section 2.3.

 

“Shelf Takedown Notice”
shall have the meaning given in subsection 2.3.3.

 

“Shelf Threshold” shall
have the meaning given in subsection 2.3.3.

 

“Sponsor” shall have
the meaning given in the Preamble.

 

“Working Capital Units”
shall have the meaning given in the Recitals hereto.

 

“Underwriter” shall mean
a securities dealer who purchases any Registrable Securities as principal in an Underwritten Offering and not as part of such dealer’s
market-making activities.

 

“Underwritten Registration”
or “Underwritten Offering” shall mean a Registration in which securities of the Company are sold to an Underwriter
in a firm commitment underwriting for distribution to the public.

 

“Underwritten Shelf Takedown”
shall have the meaning given in subsection 2.3.3.

 

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ARTICLE II

REGISTRATIONS

 

2.1 Demand Registration.

 

2.1.1 Request for Registration. Subject to
the provisions of subsection 2.1.4 and Section 2.4 hereof, and provided the Company does not have an effective Registration
Statement pursuant to Section 2.3 outstanding covering the Registrable Securities, (a) the Existing Holders of at least
a majority in interest of the then-outstanding number of Registrable Securities held by the Existing Holders, (b) the New Holders
of at least a majority in interest of the then-outstanding number of Registrable Securities held by the New Holders or (c) any Holder
meeting the Shelf Threshold (as defined below) (the “Demanding Holders”), in each case may make a written demand
for Registration of all or part of their Registrable Securities, which written demand shall describe the amount and type of securities
to be included in such Registration and the intended method(s) of distribution thereof (such written demand a “Demand
Registration”). The Company shall, within twenty (20) days of the Company’s receipt of the Demand Registration, notify,
in writing, all other Holders of Registrable Securities of such demand, and each Holder of Registrable Securities who thereafter wishes
to include all or a portion of such Holder’s Registrable Securities in a Registration pursuant to a Demand Registration (each such
Holder that includes all or a portion of such Holder’s Registrable Securities in such Registration, a “Requesting Holder”)
shall so notify the Company, in writing, within five (5) business days after the receipt by the Holder of the notice from the Company.
Upon receipt by the Company of any such written notification from a Requesting Holder(s) to the Company, such Requesting Holder(s) shall
be entitled to have their Registrable Securities included in a Registration pursuant to a Demand Registration and the Company shall file,
as soon thereafter as practicable, but not more than forty five (45) days immediately after the Company’s receipt of the Demand
Registration, a Form S-3 Shelf or, if Form S-3 is not then available to the Company, a Form S-1 Shelf covering all Registrable
Securities requested by the Demanding Holders and Requesting Holders pursuant to such Demand Registration and shall use reasonable best
efforts to cause such Registration Statement to become effective as promptly as practicable after filing. Under no circumstances shall
the Company be obligated to effect more than an aggregate of three (3) Registrations pursuant to a Demand Registration under this
subsection 2.1.1 with respect to any or all of the Registrable Securities; provided, however, that (i) this
limitation shall not apply to any Demand Registration initiated by Cowen Investments and Craig-Hallum, which shall be governed by Section 3.6;
(ii) that in no event shall the Existing Holders be entitled to fewer than one (1) Demand Registration (such registration an
 “Existing Holder Demand Registration”); (iii) a Registration shall not be counted for such purposes unless
a Form S-1 Shelf or any similar long-form registration statement that may be available at such time has become effective and all
of the Registrable Securities requested by the Requesting Holders to be registered on behalf of the Requesting Holders in such Form S-1
Shelf Registration have been sold, in accordance with Section 3.1 of this Agreement; and (iv) an Underwritten Shelf Takedown
shall not count as a Demand Registration.

 

2.1.2 Effective Registration. Notwithstanding
the provisions of subsection 2.1.1 above or any other part of this Agreement, a Registration pursuant to a Demand Registration
shall not count as a Registration unless and until (i) the Registration Statement filed with the Commission with respect to a Registration
pursuant to a Demand Registration has been declared effective by the Commission and (ii) the Company has complied with all of its
obligations under this Agreement with respect thereto; provided, further, that if, after such Registration Statement has
been declared effective, an offering of Registrable Securities in a Registration pursuant to a Demand Registration is subsequently interfered
with by any stop order or injunction of the Commission, federal or state court or any other governmental agency the Registration Statement
with respect to such Registration shall be deemed not to have been declared effective, unless and until, (i) such stop order or injunction
is removed, rescinded or otherwise terminated and (ii) a majority-in-interest of the Demanding Holders initiating such Demand Registration
thereafter affirmatively elect to continue with such Registration and accordingly notify the Company in writing, but in no event later
than five (5) days, of such election; provided, further, that the Company shall not be obligated or required to file
another Registration Statement until the Registration Statement that has been previously filed with respect to a Registration pursuant
to a Demand Registration becomes effective or is subsequently terminated.

 

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2.1.3 Underwritten Offering. Subject to
the provisions of subsection 2.1.4 and Section 2.4 hereof, if the Demanding Holders meeting the Shelf Threshold so
advise the Company as part of their Demand Registration that the offering of the Registrable Securities pursuant to such Demand Registration
shall be in the form of an Underwritten Offering, then the right of such Demanding Holder or Requesting Holder (if any) to include its
Registrable Securities in such Registration shall be conditioned upon such Holder’s participation in such Underwritten Offering
and the inclusion of such Holder’s Registrable Securities in such Underwritten Offering to the extent provided herein. All such
Holders proposing to distribute their Registrable Securities through an Underwritten Offering under this subsection 2.1.3 shall
enter into an underwriting agreement in customary form with the Underwriter(s) selected for such Underwritten Offering by the Company,
subject only to the reasonable approval of the Demanding Holders initiating the Demand Registration.

 

2.1.4 Reduction of Underwritten Offering.
If the managing Underwriter or Underwriters in an Underwritten Registration, including pursuant to an Underwritten Shelf Takedown, in
good faith, advises the Company, the Demanding Holders and the Requesting Holders (if any) in writing that the dollar amount or number
of Registrable Securities that the Demanding Holders and the Requesting Holders (if any) desire to sell, taken together with all other
Common Stock or other equity securities that the Company desires to sell and the Common Stock, if any, as to which a Registration has
been requested pursuant to separate written contractual piggy-back registration rights held by any other shareholders who desire to sell,
exceeds the maximum dollar amount or maximum number of equity securities that can be sold in the Underwritten Offering without adversely
affecting the proposed offering price, the timing, the distribution method, or the probability of success of such offering (such maximum
dollar amount or maximum number of such securities, as applicable, the “Maximum Number of Securities”), then
the Company shall include in such Underwritten Offering, as follows: (A) if the Underwritten Offering is pursuant to an Existing
Holder Demand Registration, then (i) first, the Registrable Securities that the Existing Holders have requested be included in such
Underwritten Registration that can be sold without exceeding the Maximum Number of Securities; (ii) second, to the extent that the
Maximum Number of Securities has not been reached under the foregoing clause, the Registrable Securities of the Requesting Holders exercising
their rights to register their Registrable Securities pursuant to Section 2.1 hereof (pro rata based on the respective number
of Registrable Securities that each Requesting Holder has requested be included in such Underwritten Registration and the aggregate number
of Registrable Securities that the Requesting Holders together have requested be included in such Underwritten Registration (such proportion
is referred to herein as “Pro Rata”)) that can be sold without exceeding the Maximum Number of Securities; (iii) third,
to the extent that the Maximum Number of Securities has not been reached under the foregoing clauses (i) and (ii), the Common Stock
or other equity securities that the Company desires to sell, which can be sold without exceeding the Maximum Number of Securities; and
(iv) fourth, to the extent that the Maximum Number of Securities has not been reached under the foregoing clauses (i), (ii) and
(iii), the Common Stock or other equity securities of other Persons that the Company is obligated to register in a Registration pursuant
to separate written contractual arrangements with such persons and that can be sold without exceeding the Maximum Number of Securities;
and (B) in all other instances (i) first, Pro Rata among the Demanding Holders and Requesting Holders exercising their rights
to register their Registrable Securities pursuant to Section 2.1 hereof based on the number of Registrable Securities that
can be sold without exceeding the Maximum Number of Securities; (ii) second, to the extent that the Maximum Number of Securities
has not been reached under the foregoing clause, the Common Stock or other equity securities that the Company desires to sell, which can
be sold without exceeding the Maximum Number of Securities; and (iii) third, to the extent that the Maximum Number of Securities
has not been reached under the foregoing clauses (i) and (ii), the Common Stock or other equity securities of other Persons that
the Company is obligated to register in a Registration pursuant to separate written contractual arrangements with such persons and that
can be sold without exceeding the Maximum Number of Securities.

 

2.1.5 Demand Registration Withdrawal. Cowen
Investments and Craig-Hallum (in the case of a Registration under subsection 2.1.1 demanded by Cowen Investments and Craig-Hallum),
a majority-in-interest of the Demanding Holders initiating a Demand Registration or a majority-in-interest of the Requesting Holders (if
any), pursuant to a Registration under subsection 2.1.1 shall have the right to withdraw from a Registration pursuant to such Demand
Registration for any or no reason whatsoever upon written notification to the Company and the Underwriter or Underwriters (if any) of
their intention to withdraw from such Registration prior to the effectiveness of the Registration Statement filed with the Commission
with respect to the Registration of their Registrable Securities pursuant to such Demand Registration (or in the case of an Underwritten
Registration pursuant to Rule 415 under the Securities Act, at least five (5) business days prior to the time of pricing of
the applicable offering). Notwithstanding anything to the contrary in this Agreement, (i) the Company may effect any Underwritten
Registration pursuant to any then effective Registration Statement, including a Form S-3, that is then available for such offering
and (ii) the Company shall be responsible for the Registration Expenses incurred in connection with a Registration pursuant to a
Demand Registration prior to its withdrawal under this subsection 2.1.5; provided that if the Company pays such expenses
related to a Demand Registration initiated by Cowen Investments and Craig-Hallum, such registration shall count as a Demand Registration
for purposes of Section 3.6.

 

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2.2 Piggyback Registration.

 

2.2.1 Piggyback Rights. If the Company proposes
to file a Registration Statement under the Securities Act with respect to an offering of equity securities, or securities or other obligations
exercisable or exchangeable for, or convertible into equity securities, for its own account or for the account of stockholders of the
Company (or by the Company and by the stockholders of the Company including, without limitation, pursuant to Section 2.1 hereof),
other than a Registration Statement (i) filed in connection with any employee stock option or other benefit plan, (ii) for a
rights offering or an exchange offer or offering of securities solely to the Company’s existing stockholders, (iii) for an
offering of debt that is convertible into equity securities of the Company or (iv) for a dividend reinvestment plan, then the Company
shall give written notice of such proposed filing to all of the Holders of Registrable Securities as soon as practicable but not less
than four (4) days before the anticipated filing date of such Registration Statement, which notice shall (A) describe the amount
and type of securities to be included in such offering, the intended method(s) of distribution, and the name of the proposed managing
Underwriter or Underwriters, if any, in such offering, and (B) offer to all of the Holders of Registrable Securities the opportunity
to register the sale of such number of Registrable Securities as such Holders may request in writing within five (5) business days
after receipt of such written notice (such Registration a “Piggyback Registration”, and each such Holder that
includes all or a portion of such Holder’s Registrable Securities in such Piggyback Registration, the “Piggyback Registration
Rights Holders”). The Company shall, in good faith, cause such Registrable Securities to be included in such Piggyback Registration
and shall use its reasonable best efforts to cause the managing Underwriter or Underwriters of a proposed Underwritten Offering to permit
the Registrable Securities requested by the Piggyback Registration Rights Holders pursuant to this subsection 2.2.1 to be included
in a Piggyback Registration on the same terms and conditions as any similar securities of the Company included in such Registration and
to permit the sale or other disposition of such Registrable Securities in accordance with the intended method(s) of distribution
thereof. All such Piggyback Registration Rights Holders proposing to distribute their Registrable Securities through an Underwritten Offering
under this subsection 2.2.1 shall enter into an underwriting agreement in customary form with the Underwriter(s) selected
for such Underwritten Offering by the Company. The notice periods set forth in this subsection 2.2.1 shall not apply to an Underwritten
Shelf Takedown conducted in accordance with subsection 2.3.3. The Company shall have the right to terminate or withdraw any Registration
Statement initiated by it under this subsection 2.2.1 before the effective date of such Registration, whether or not any Piggyback
Registration Rights Holder has elected to include Registrable Securities in such Registration. The expenses (other than Selling Expenses)
of such withdrawn registration shall be borne by the Company in accordance with Section 3.6.

 

2.2.2 Reduction of Piggyback Registration.
If the managing Underwriter or Underwriters in an Underwritten Registration that is to be a Piggyback Registration, in good faith, advises
the Company and the Piggyback Registration Rights Holders participating in the Piggyback Registration in writing that the dollar amount
or number of Common Stock that the Company desires to sell, taken together with (i) the Common Stock, if any, as to which Registration
has been demanded pursuant to separate written contractual arrangements with Persons other than the Piggyback Registration Rights Holders
hereunder, (ii) the Registrable Securities as to which registration has been requested pursuant to Section 2.2 hereof,
and (iii) the Common Stock, if any, as to which Registration has been requested pursuant to separate written contractual piggy-back
registration rights of other shareholders of the Company, exceeds the Maximum Number of Securities, then:

 

(a) If the Registration is undertaken for the
Company’s account, the Company shall include in any such Registration (A) first, the Common Stock or other equity securities
that the Company desires to sell, which can be sold without exceeding the Maximum Number of Securities; (B) second, to the extent
that the Maximum Number of Securities has not been reached under the foregoing clause (A), the Registrable Securities of Piggyback Registration
Rights Holders exercising their rights to register their Registrable Securities pursuant to subsection 2.2.1, Pro Rata, which can
be sold without exceeding the Maximum Number of Securities; and (C) third, to the extent that the Maximum Number of Securities has
not been reached under the foregoing clauses (A) and (B), the Common Stock, if any, as to which Registration has been requested pursuant
to written contractual piggy-back registration rights of other stockholders of the Company, which can be sold without exceeding the Maximum
Number of Securities;

 

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(b) If the Registration is pursuant to a request
by Persons other than the Holders of Registrable Securities, then the Company shall include in any such Registration (A) first, the
Common Stock or other equity securities, if any, of such requesting Persons, other than the Holders of Registrable Securities, which can
be sold without exceeding the Maximum Number of Securities; (B) second, to the extent that the Maximum Number of Securities has not
been reached under the foregoing clause (A), the Registrable Securities of Piggyback Registration Rights Holders exercising their rights
to register their Registrable Securities pursuant to subsection 2.2.1, Pro Rata, which can be sold without exceeding the Maximum
Number of Securities; (C) third, to the extent that the Maximum Number of Securities has not been reached under the foregoing clauses
(A) and (B), the Common Stock or other equity securities that the Company desires to sell, which can be sold without exceeding the
Maximum Number of Securities; and (D) fourth, to the extent that the Maximum Number of Securities has not been reached under the
foregoing clauses (A), (B) and (C), the Common Stock or other equity securities for the account of other Persons that the Company
is obligated to register pursuant to separate written contractual arrangements with such Persons, which can be sold without exceeding
the Maximum Number of Securities.

 

2.2.3 Piggyback Registration Withdrawal.
Any Piggyback Registration Rights Holder shall have the right to withdraw from a Piggyback Registration for any or no reason whatsoever
upon written notification to the Company and the Underwriter or Underwriters (if any) of his, her or its intention to withdraw from such
Piggyback Registration prior to the effectiveness of the Registration Statement filed with the Commission with respect to such Piggyback
Registration (or in the case of an Underwritten Registration pursuant to Rule 415 under the Securities Act, at least five (5) business
days prior to the time of pricing of the applicable offering). The Company (whether on its own good faith determination or as the result
of a request for withdrawal by Persons pursuant to separate written contractual obligations) may withdraw a Registration Statement filed
with the Commission in connection with a Piggyback Registration at any time prior to the effectiveness of such Registration Statement.
Notwithstanding anything to the contrary in this Agreement, the Company shall be responsible for the Registration Expenses incurred in
connection with the Piggyback Registration prior to its withdrawal under this subsection 2.2.3.

 

2.2.4 Unlimited Piggyback Registration Rights.
For purposes of clarity, any Registration effected pursuant to Section 2.2 hereof shall not be counted as a Registration pursuant
to a Demand Registration effected under Section 2.1 hereof.

 

2.2.5 Joinder of Piggyback Registration Rights
Holders. If so indicated on its signature page hereto, a Holder may be designated solely as a Piggyback Registration Rights Holder
hereunder, in which case such Piggyback Registration Rights Holder agrees that it shall be fully bound by, and subject to, all of the
applicable terms, conditions, representations and warranties and other provisions of this Registration Rights Agreement as a “Piggyback
Registration Rights Holder” under this Section 2.2, with all attendant rights, benefits, duties, restrictions and obligations
thereunder, and shall be fully bound by, and subject to, all of the applicable terms, conditions, representations and warranties and other
provisions of this Registration Rights Agreement as a “Holder” for purposes of Article III, Article IV
and Article V hereto, with all attendant rights, benefits, duties, restrictions and obligations thereunder. For the avoidance
of doubt, any Piggyback Registration Rights Holder designated solely as such shall not be a “Holder” for any other purpose
hereunder.

 

2.3 Shelf Registrations.

 

2.3.1 Initial Registration. The Company
shall, as promptly as reasonably practicable, but in no event later than sixty (60) calendar days after the consummation of the transactions
contemplated by the Merger Agreement, use its reasonable best efforts to file a Registration Statement under the Securities Act to permit
the public resale of all the Registrable Securities held by the Holders (and certain other outstanding equity securities of the Company)
from time to time as permitted by Rule 415 under the Securities Act (or any successor or similar provision adopted by the Commission
then in effect) (“Rule 415”) on the terms and conditions specified in this subsection 2.3.1 and
shall use its reasonable best efforts to cause such Registration Statement to be declared effective as promptly as reasonably practicable
after the initial filing thereof, but in no event later than one hundred and twenty (120) business days following the filing deadline
(the “Effectiveness Deadline”); provided, that the Effectiveness Deadline shall be extended to one hundred
and eighty (180) days after the filing deadline if the Registration Statement is reviewed by, and receives comments from, the Commission.
The Registration Statement filed with the Commission pursuant to this subsection 2.3.1 shall be a shelf registration statement
on Form S-3 (a “Form S-3 Shelf”) or, if Form S-3 is not then available to the Company, on Form S-1
(a “Form S-1 Shelf”) or such other form of registration statement as is then available to effect a registration
for resale of such Registrable Securities, covering such Registrable Securities, and shall contain a Prospectus in such form as to permit
any Holder to sell such Registrable Securities pursuant to Rule 415 at any time beginning on the effective date for such Registration
Statement. A Registration Statement filed pursuant to this subsection 2.3.1 shall provide for the resale pursuant to any method
or combination of methods legally available to, and requested prior to effectiveness by, the Holders, including the registration of the
distribution to its shareholders, partners, members or other affiliates. The Company agrees to provide in a Registration Statement (and
in any prospectus or prospectus supplement forming a part of such Registration Statement) that all assignees, successors or transferees
under this Agreement shall, by virtue of such assignment, be deemed to be selling stockholders under the Registration Statement (or any
such prospectus or prospectus supplement) with respect to such Registrable Securities. The Company shall use its reasonable best efforts
to cause a Registration Statement filed pursuant to this subsection 2.3.1 to remain effective, and to be supplemented and amended
to the extent necessary to ensure that such Registration Statement is available or, if not available, that another Registration Statement
is available, for the resale of all the Registrable Securities held by the Holders until all such Registrable Securities have ceased to
be Registrable Securities. When effective, a Registration Statement filed pursuant to this subsection 2.3.1 (including the documents
incorporated therein by reference) will comply as to form in all material respects with all applicable requirements of the Securities
Act and the Exchange Act and will not contain any untrue statement of a material fact or omit to state a material fact required to be
stated therein or necessary to make the statements therein not misleading (in the case of any Prospectus contained in such Registration
Statement, in the light of the circumstances under which such statement is made).

 

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2.3.2 Form S-3 Shelf. If the Company
files a Form S-3 Shelf and thereafter the Company becomes ineligible to use Form S-3 for secondary sales, the Company shall
use its reasonable best efforts to file a Form S-1 Shelf as promptly as reasonably practicable to replace the shelf registration
statement that is a Form S-3 Shelf and have the Form S-1 Shelf declared effective as promptly as reasonably practicable and
to cause such Form S-1 Shelf to remain effective, and to be supplemented and amended to the extent necessary to ensure that such
Registration Statement is available or, if not available, that another Registration Statement is available, for the resale of all the
Registrable Securities held by the Holders until all such Registrable Securities have ceased to be Registrable Securities.

 

2.3.3 Shelf Takedown. At any time and from
time to time following the effectiveness of the shelf registration statement required by subsection 2.3.1 or 2.3.2, any
Holder may request to sell all or a portion of their Registrable Securities in an underwritten offering that is registered pursuant to
such shelf registration statement (a “Underwritten Shelf Takedown”), provided, that such Holder(s) (a) reasonably
expect aggregate gross proceeds in excess of $35,000,000 from such Underwritten Shelf Takedown or (b) reasonably expects to sell
all of the Registrable Securities held by such Holder in such Underwritten Shelf Takedown but in no event less than $10,000,000 in aggregate
gross proceeds (the “Shelf Threshold”). All requests for an Underwritten Shelf Takedown shall be made by giving
written notice to the Company (the “Shelf Takedown Notice”). Each Shelf Takedown Notice shall specify the approximate
number of Registrable Securities proposed to be sold in the Underwritten Shelf Takedown and the expected price range (net of underwriting
discounts and commissions) of such Underwritten Shelf Takedown. Within five (5) business days after receipt of any Shelf Takedown
Notice, the Company shall give written notice of such requested Underwritten Shelf Takedown to all other Holders of Registrable Securities
(the “Company Shelf Takedown Notice”) and, subject to reductions consistent with the Pro Rata calculations in
subsection 2.2.4, shall include in such Underwritten Shelf Takedown all Registrable Securities with respect to which the Company
has received written requests for inclusion therein, within five (5) days after sending the Company Shelf Takedown Notice. The Company
shall enter into an underwriting agreement in a form as is customary in Underwritten Offerings of securities by the Company with the managing
Underwriter or Underwriters selected by the initiating Holders and shall take all such other reasonable actions as are requested by the
managing Underwriter or Underwriters in order to expedite or facilitate the disposition of such Registrable Securities. In connection
with any Underwritten Shelf Takedown contemplated by this subsection 2.1.3, subject to Section 3.3 and Article IV,
the underwriting agreement into which each Holder and the Company shall enter shall contain such representations, covenants, indemnities
and other rights and obligations of the Company and the selling stockholders as are customary in underwritten offerings of securities.

 

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2.4 Restrictions on Registration Rights.
If (A) during the period starting with the date sixty (60) days prior to the Company’s good faith estimate of the date of the
filing of, and ending on a date one hundred and twenty (120) days after the effective date of, a Company initiated Registration and provided
that the Company has delivered written notice to the Holders prior to receipt of a Demand Registration pursuant to subsection 2.1.1
and it continues to actively employ, in good faith, all reasonable efforts to cause the applicable Registration Statement to become effective;
(B) the Holders have requested an Underwritten Registration and the Company and the Holders are unable to obtain the commitment of
underwriters to firmly underwrite the offer; or (C) in the good faith judgment of the Board such Registration would be seriously
detrimental to the Company and the Board concludes as a result that it is essential to defer the filing of such Registration Statement
at such time, then in each case the Company shall furnish to such Holders a certificate signed by the Chairman of the Board or Executive
Chairman stating that in the good faith judgment of the Board it would be seriously detrimental to the Company for such Registration Statement
to be filed in the near future and that it is therefore essential to defer the filing of such Registration Statement. In such event, the
Company shall have the right to defer such filing for a period of not more than thirty (30) days; provided, however, that the Company
shall not defer its obligation in this manner more than twice in any 12-month period. Notwithstanding anything to the contrary contained
in this Agreement, no Registration shall be effected or permitted and no Registration Statement shall become effective, with respect to
any Registrable Securities held by any Holder, until after the expiration of the applicable Lock-Up Period.

 

2.5 Required Holder Information. At least
ten (10) business days prior to the first anticipated filing date of a Registration Statement pursuant to this Article II,
the Company shall use reasonable best efforts to notify each Holder in writing (which may be by email) of the information reasonably necessary
about the Holder to include such Holder’s Registrable Securities in such Registration Statement. Notwithstanding anything else in
this Agreement, the Company shall not be obligated to include such Holder’s Registrable Securities to the extent the Company has
not received such information, and received any other reasonably requested agreements or certificates, on or prior to the fifth business
day prior to the first anticipated filing date of a Registration Statement pursuant to this Article II.

 

ARTICLE III

COMPANY PROCEDURES

 

3.1 General Procedures. If the Company is
required to effect the Registration of Registrable Securities, the Company shall use its reasonable best efforts to effect such Registration
to permit the sale of such Registrable Securities in accordance with the intended plan of distribution thereof, and pursuant thereto the
Company shall, as expeditiously as possible:

 

3.1.1 prepare and file with the Commission as soon
as practicable a Registration Statement with respect to such Registrable Securities and use its reasonable best efforts to cause such
Registration Statement to become effective and remain effective for a period of up to ninety (90) days or, if earlier, until all Registrable
Securities covered by such Registration Statement have been sold; provided, however, that (i) such ninety (90) day
period shall be extended for a period of time equal to the period the Holder refrains, at the request of an Underwriter of Common Stock
(or other securities) of the Company, from selling any securities included in such registration, and (ii) in the case of any registration
of Registrable Securities on Form S-3 that are intended to be offered on a continuous or delayed basis, subject to compliance with
applicable Commission rules, such ninety (90) day period shall be extended for up to sixty (60) days, if necessary, to keep the registration
statement effective until all such Registrable Securities are sold;

 

3.1.2 prepare and file with the Commission such amendments
and post-effective amendments to the Registration Statement, and such supplements to the Prospectus, as may be reasonably requested by
the majority-in-interest of the Holders with Registrable Securities registered on such Registration Statement or any Underwriter of Registrable
Securities or as may be required by the rules, regulations or instructions applicable to the registration form used by the Company or
by the Securities Act or rules and regulations thereunder to keep the Registration Statement effective until all Registrable Securities
covered by such Registration Statement are sold in accordance with the intended plan of distribution set forth in such Registration Statement
or supplement to the Prospectus;

 

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3.1.3 prior to filing a Registration Statement or
Prospectus, or any amendment or supplement thereto, furnish without charge to the Underwriters, if any, and the Holders of Registrable
Securities included in such Registration, and such Holders’ legal counsel, copies of such Registration Statement as proposed to
be filed, each amendment and supplement to such Registration Statement (in each case including all exhibits thereto and documents incorporated
by reference therein), the Prospectus included in such Registration Statement (including each preliminary Prospectus), and such other
documents as the Underwriters and the Holders of Registrable Securities included in such Registration or the legal counsel for any such
Holders may request in order to facilitate the disposition of the Registrable Securities owned by such Holders;

 

3.1.4 prior to any public offering of Registrable
Securities, use its best efforts to (i) register or qualify the Registrable Securities covered by the Registration Statement under
such securities or “blue sky” laws of such jurisdictions in the United States as the Holders of Registrable Securities included
in such Registration Statement (in light of their intended plan of distribution) may request and (ii) take such action necessary
to cause such Registrable Securities covered by the Registration Statement to be registered with or approved by such other governmental
authorities as may be necessary by virtue of the business and operations of the Company and do any and all other acts and things that
may be necessary or advisable to enable the Holders of Registrable Securities included in such Registration Statement to consummate the
disposition of such Registrable Securities in such jurisdictions; provided, however, that the Company shall not be required
to qualify generally to do business in any jurisdiction where it would not otherwise be required to qualify or take any action to which
it would be subject to general service of process or taxation in any such jurisdiction where it is not then otherwise so subject;

 

3.1.5 cause all such Registrable Securities to be
listed on each securities exchange or automated quotation system on which similar securities issued by the Company are then listed;

 

3.1.6 provide a transfer agent or warrant agent,
as applicable, and registrar for all such Registrable Securities no later than the effective date of such Registration Statement;

 

3.1.7 advise each seller of such Registrable Securities,
promptly after it shall receive notice or obtain knowledge thereof, of the issuance of any stop order by the Commission suspending the
effectiveness of such Registration Statement or the initiation or threatening of any proceeding for such purpose and promptly use its
reasonable best efforts to prevent the issuance of any stop order or to obtain its withdrawal if such stop order should be issued;

 

3.1.8 at least two (2) business days prior to
the filing of any Registration Statement or Prospectus or any amendment or supplement to such Registration Statement or Prospectus (other
than by way of a document incorporated by reference) furnish a copy thereof to each seller of such Registrable Securities or its counsel,
including, without limitation, providing copies promptly upon receipt of any comment letters received with respect to any such Registration
Statement or Prospectus;

 

3.1.9 notify the Holders at any time when a Prospectus
relating to such Registration Statement is required to be delivered under the Securities Act, of the happening of any event as a result
of which the Prospectus included in such Registration Statement, as then in effect, includes a Misstatement, and then to correct such
Misstatement as set forth in Section 3.4 hereof;

 

3.1.10 permit a representative of the Holders (such
representative to be selected by a majority of the participating Holders), the Underwriters, if any, and any attorney or accountant retained
by such Holders or Underwriter to participate, at each such person’s own expense, in the preparation of the Registration Statement,
and cause the Company’s officers, directors and employees to supply all information reasonably requested by any such representative,
Underwriter, attorney or accountant in connection with the Registration; provided, however, that such representatives or
Underwriters enter into a confidentiality agreement, in form and substance reasonably satisfactory to the Company, prior to the release
or disclosure of any such information;

 

3.1.11 obtain a “cold comfort” letter
from the Company’s independent registered public accountants in the event of an Underwritten Registration, in customary form and
covering such matters of the type customarily covered by “cold comfort” letters as the managing Underwriter may reasonably
request, and reasonably satisfactory to a majority-in-interest of the participating Holders;

 

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3.1.12 on the date the Registrable Securities are
delivered for sale pursuant to such Registration, in the event of an Underwritten Registration, obtain an opinion, dated such date, of
counsel representing the Company for the purposes of such Registration, addressed to the Underwriters, the placement agent or sales agent,
if any, covering such legal matters with respect to the Registration in respect of which such opinion is being given as the Underwriters,
placement agent or sales agent may reasonably request and as are customarily included in such opinions and negative assurance letters,
and reasonably satisfactory to such Underwriters, placement agent or sales agent;

 

3.1.13 in the event of any Underwritten Offering,
enter into and perform its obligations under an underwriting agreement, in usual and customary form, with the managing Underwriter of
such offering;

 

3.1.14 make available to its security holders, as
soon as reasonably practicable, an earnings statement covering the period of at least twelve (12) months beginning with the first day
of the Company’s first full calendar quarter after the effective date of the Registration Statement which satisfies the provisions
of Section 11(a) of the Securities Act and Rule 158 thereunder (or any successor rule promulgated thereafter by the
Commission);

 

3.1.15 if the Registration involves the Registration
of Registrable Securities involving gross proceeds in excess of $35,000,000, use its reasonable efforts to make available senior executives
of the Company to participate in customary “road show” presentations that may be reasonably requested by the Underwriter in
any Underwritten Offering; and

 

3.1.16 otherwise, in good faith, cooperate reasonably
with, and take such customary actions as may reasonably be requested by the Holders, in connection with such Registration.

 

3.2 Registration Expenses. The Registration
Expenses of all Registrations shall be borne by the Company; provided, however, that (a) the Company shall not be required
to pay for any expenses of any registration proceeding begun pursuant to Section 2.1 if the registration request is subsequently
withdrawn at the request of the Demanding Holders (in which case the Demanding Holders shall bear such expenses pro rata based upon the
number of Registrable Securities that were to be included in the withdrawn registration), and (b) if, at the time of such withdrawal,
the Holders shall have learned of a material adverse change in the condition, business, or prospects of the Company not known (and not
reasonably available upon request from the Company or otherwise) to the Holders at the time of their request and have withdrawn the request
with reasonable promptness after learning of such information, then the Holders shall not be required to pay any of such expenses. It
is acknowledged by the Holders that the Holders shall bear all Selling Expenses, other than as set forth in the definition of “Registration
Expenses,” all reasonable fees and expenses of Selling Holder Counsel.

 

3.3 Requirements for Participation in Underwritten
Offerings. No Person may participate in any Underwritten Offering for equity securities of the Company pursuant to a Registration
initiated by the Company hereunder unless such Person (i) agrees to sell such Person’s securities on the basis provided in
any underwriting arrangements approved by the Company and (ii) completes and executes all customary questionnaires, powers of attorney,
indemnities, lock-up agreements, underwriting agreements and other customary documents as may be reasonably required under the terms of
such underwriting arrangements.

 

3.4 Suspension of Sales; Adverse Disclosure.
Upon receipt of written notice from the Company that a Registration Statement or Prospectus contains a Misstatement, each of the Holders
shall forthwith discontinue disposition of Registrable Securities until he, she or it has received copies of a supplemented or amended
Prospectus correcting the Misstatement (it being understood that the Company hereby covenants to prepare and file such supplement or amendment
as soon as practicable after the time of such notice), or until he, she or it is advised in writing by the Company that the use of the
Prospectus may be resumed. If the filing, initial effectiveness or continued use of a Registration Statement in respect of any Registration
at any time would require the Company to make an Adverse Disclosure or would require the inclusion in such Registration Statement of financial
statements that are unavailable to the Company for reasons beyond the Company’s control, the Company may, upon giving prompt written
notice of such action to the Holders, delay the filing or initial effectiveness of, or suspend use of, such Registration Statement for
the shortest period of time, but in no event more than thirty (30) days in any 12-month period, determined in good faith by the Company
to be necessary for such purpose. In the event the Company exercises its rights under the preceding sentences, the Holders agree to suspend,
immediately upon their receipt of the notice referred to above, their use of the Prospectus relating to any Registration in connection
with any sale or offer to sell Registrable Securities. The Company shall immediately notify the Holders of the expiration of any period
during which it exercised its rights under this Section 3.4.

 

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3.5 Reporting Obligations. As long as any
Holder shall own Registrable Securities, the Company, at all times while it shall be a reporting company under the Exchange Act, covenants
to file timely (or obtain extensions in respect thereof and file within the applicable grace period) all reports required to be filed
by the Company after the date hereof pursuant to Sections 13(a) or 15(d) of the Exchange Act. The Company further covenants
that it shall take such further action as any Holder may reasonably request, all to the extent required from time to time to enable such
Holder to sell shares of the Common Stock held by such Holder without registration under the Securities Act within the limitation of the
exemptions provided by Rule 144 promulgated under the Securities Act (or any successor rule promulgated thereafter by the Commission),
including providing any customary legal opinions, to the extent such exemption is available to Holders at such time. Upon the request
of any Holder, the Company shall deliver to such Holder a written certification of a duly authorized officer as to whether it has complied
with such requirements.

 

3.6 Limitations on Registration Rights.
Notwithstanding anything herein to the contrary, (i) Cowen Investments and Craig-Hallum may not exercise their rights under Sections
2.1 and 2.2 hereunder after five (5) and seven (7) years, respectively, from the effective date of the Company’s
registration statement on Form S-1, and (ii) Cowen Investments and Craig-Hallum may not exercise their rights under Section 2.1
more than one (1) time.

 

ARTICLE IV

INDEMNIFICATION AND CONTRIBUTION

 

4.1 Indemnification.

 

4.1.1 In connection with any Registration Statement
in which a Holder of Registrable Securities is participating, the Company agrees to indemnify, to the extent permitted by law, each such
Holder of Registrable Securities, its officers and directors and each Person who controls such Holder (within the meaning of the Securities
Act) against all losses, claims, damages, liabilities and expenses (including attorneys’ fees) caused by any untrue or alleged untrue
statement of material fact contained in any Registration Statement, Prospectus or preliminary Prospectus or any amendment thereof or supplement
thereto or any omission or alleged omission of a material fact required to be stated therein or necessary to make the statements therein,
in the light of the circumstances in which they were made, not misleading, except insofar as the same are caused by or contained in any
information furnished in writing to the Company by such Holder expressly for use therein. The Company shall indemnify the Underwriters,
their officers and directors and each Person who controls such Underwriters (within the meaning of the Securities Act) to the same extent
as provided in the foregoing with respect to the indemnification of the Holder. Notwithstanding the foregoing, the indemnity agreement
contained in this Subsection 4.1.1 shall not apply to amounts paid in settlement of any such claim or proceeding if such settlement is
effected without the consent of the Company, which consent shall not be unreasonably withheld, conditioned, or delayed.

 

4.1.2 In connection with any Registration Statement
in which a Holder of Registrable Securities is participating, such Holder shall furnish to the Company in writing such information and
affidavits as the Company reasonably requests for use in connection with any such Registration Statement or Prospectus and, to the extent
permitted by law, shall indemnify the Company, its directors and officers and agents and each Person who controls the Company (within
the meaning of the Securities Act) and any other Holders of Registrable Securities participating in the Registration, against any losses,
claims, damages, liabilities and expenses (including without limitation reasonable attorneys’ fees) resulting from any untrue statement
of material fact contained in the Registration Statement, Prospectus or preliminary Prospectus or any amendment thereof or supplement
thereto or any omission of a material fact required to be stated therein or necessary to make the statements therein not misleading, but
only to the extent that such untrue statement or omission is contained in any information or affidavit so furnished in writing by such
Holder expressly for use therein; provided, however, that the obligation to indemnify shall be several, not joint and several,
among such Holders of Registrable Securities, and the liability of each such Holder of Registrable Securities shall be in proportion to
and limited to the net proceeds received by such Holder from the sale of Registrable Securities pursuant to such Registration Statement.
The Holders of Registrable Securities shall indemnify the Underwriters, their officers, directors and each Person who controls such Underwriters
(within the meaning of the Securities Act) to the same extent as provided in the foregoing with respect to indemnification of the Company.

 

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4.1.3 Any Person entitled to indemnification herein
shall (i) give prompt written notice to the indemnifying party of any claim with respect to which it seeks indemnification (provided,
that the failure to give prompt notice shall not impair any Person’s right to indemnification hereunder to the extent such failure
has not materially prejudiced the indemnifying party’s ability to defend such action) and (ii) unless in such indemnified party’s
reasonable judgment a conflict of interest between such indemnified and indemnifying parties may exist with respect to such claim, permit
such indemnifying party to assume the defense of such claim with counsel reasonably satisfactory to the indemnified party. If such defense
is assumed, the indemnifying party shall not be subject to any liability for any settlement made by the indemnified party without its
consent (but such consent shall not be unreasonably withheld). An indemnifying party who is not entitled to, or elects not to, assume
the defense of a claim shall not be obligated to pay the fees and expenses of more than one counsel for all parties indemnified by such
indemnifying party with respect to such claim, unless in the reasonable judgment of any indemnified party a conflict of interest may exist
between such indemnified party and any other of such indemnified parties with respect to such claim. No indemnifying party shall, without
the consent of the indemnified party, consent to the entry of any judgment or enter into any settlement which cannot be settled in all
respects by the payment of money (and such money is so paid by the indemnifying party pursuant to the terms of such settlement) or which
settlement does not include as an unconditional term thereof the giving by the claimant or plaintiff to such indemnified party of a release
from all liability in respect to such claim or litigation.

 

4.1.4 The indemnification provided for under this
Agreement shall remain in full force and effect regardless of any investigation made by or on behalf of the indemnified party or any officer,
director or controlling Person of such indemnified party and shall survive the transfer of securities. The Company and each Holder of
Registrable Securities participating in an offering also agrees to make such provisions as are reasonably requested by any indemnified
party for contribution to such party in the event the Company’s or such Holder’s indemnification is unavailable for any reason.

 

4.1.5 If the indemnification provided under Section 4.1
hereof from the indemnifying party is unavailable or insufficient to hold harmless an indemnified party in respect of any losses, claims,
damages, liabilities and expenses referred to herein, then the indemnifying party, in lieu of indemnifying the indemnified party, shall
contribute to the amount paid or payable by the indemnified party as a result of such losses, claims, damages, liabilities and expenses
in such proportion as is appropriate to reflect the relative fault of the indemnifying party and the indemnified party, as well as any
other relevant equitable considerations. The relative fault of the indemnifying party and indemnified party shall be determined by reference
to, among other things, whether any action in question, including any untrue or alleged untrue statement of a material fact or omission
or alleged omission to state a material fact, was made by, or relates to information supplied by, such indemnifying party or indemnified
party, and the indemnifying party’s and indemnified party’s relative intent, knowledge, access to information and opportunity
to correct or prevent such action; provided, however, that the liability of any Holder under this subsection 4.1.5
shall be limited to the amount of the net proceeds received by such Holder in such offering giving rise to such liability except in the
case of fraud or willful misconduct by such Holder. The amount paid or payable by a party as a result of the losses or other liabilities
referred to above shall be deemed to include, subject to the limitations set forth in subsections 4.1.1, 4.1.2 and 4.1.3
above, any legal or other fees, charges or expenses reasonably incurred by such party in connection with any investigation or proceeding.
The parties hereto agree that it would not be just and equitable if contribution pursuant to this subsection 4.1.5 were determined
by Pro Rata allocation or by any other method of allocation, which does not take account of the equitable considerations referred to in
this subsection 4.1.5. No Person guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities
Act) shall be entitled to contribution pursuant to this subsection 4.1.5 from any Person who was not guilty of such fraudulent
misrepresentation.

 

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ARTICLE V

MISCELLANEOUS

 

5.1 Notices. Any notice or communication
under this Agreement must be in writing and given by (i) deposit in the United States mail, addressed to the party to be notified,
postage prepaid and registered or certified with return receipt requested, (ii) delivery in person or by courier service providing
evidence of delivery, or (iii) transmission by hand delivery, electronic mail or facsimile. Each notice or communication that is
mailed, delivered, or transmitted in the manner described above shall be deemed sufficiently given, served, sent, and received, in the
case of mailed notices, on the third business day following the date on which it is mailed and, in the case of notices delivered by courier
service, hand delivery, electronic mail or facsimile, at such time as it is delivered to the addressee (with the delivery receipt or the
affidavit of messenger) or at such time as delivery is refused by the addressee upon presentation. Any notice or communication under this
Agreement must be addressed, if to the Company, to: BuzzFeed, Inc, Attention: Chief Executive Officer; and a copy (which shall not
constitute notice) shall also be sent to Fenwick & West LLP, Silicon Valley Center, 801 California Street, Mountain View, California
94041 Attn: Dawn Belt, email: dbelt@fenwick.com, if to the Sponsor, to: 14 Elm Place, Suite 206, Rye, New York 10580, Attention:
Adam Rothstein, with copy to: BraunHagey & Borden LLP, 351 California Street, 10th Floor, San Francisco, CA 94104, Attention:
Daniel J. Harris, Esq. and Jason R. Sanderson, Esq., email: harris@braunhagey.com and sanderson@braunhagey.com, and, if to any
Holder, at such Holder’s address or facsimile number as set forth in the Company’s books and records. Any party may change
its address for notice at any time and from time to time by written notice to the other parties hereto, and such change of address shall
become effective ten (10) days after delivery of such notice as provided in this Section 5.1.

 

5.2 Assignment; No Third Party Beneficiaries;
Additional Holders.

 

5.2.1 This Agreement and the rights, duties and obligations
of the Company hereunder may not be assigned or delegated by the Company in whole or in part.

 

5.2.2 Prior to the expiration of the applicable Lock-Up
Period no Holder may assign or delegate such Holder’s rights, duties or obligations under this Agreement, in whole or in part, except
in connection with a transfer of Registrable Securities by such Holder to a Permitted Transferee, but only if such Permitted Transferee
agrees to become bound by the transfer restrictions set forth in this Agreement and other applicable agreements.

 

5.2.3 Following the expiration of the applicable
Lock-Up Period a Holder may assign or delegate such Holder’s rights, duties or obligations under this Agreement, in whole or in
part, to any transferee of Registrable Securities that (a) is a Permitted Transferee or (b) after such transfer, holds at least
10% of the outstanding shares of the Company.

 

5.2.4 This Agreement and the provisions hereof shall
be binding upon and shall inure to the benefit of each of the parties and its successors and the permitted assigns of the Holders, which
shall include Permitted Transferees.

 

5.2.5 This Agreement shall not confer any rights
or benefits on any Persons that are not parties hereto, other than as expressly set forth in this Agreement and Section 5.2
hereof.

 

5.2.6 No assignment by any party hereto of such party’s
rights, duties and obligations hereunder shall be binding upon or obligate the Company unless and until the Company shall have received
(i) written notice of such assignment as provided in Section 5.1 hereof and (ii) the written agreement of the assignee,
in a form reasonably satisfactory to the Company, to be bound by the terms and provisions of this Agreement (which may be accomplished
by an addendum or certificate of joinder to this Agreement). Any transfer or assignment made other than as provided in this Section 5.2
shall be null and void.

 

5.2.7 Any holder of Working Capital Units that is
not a Holder hereunder shall become party to this Agreement as a “Holder” by written agreement of the holder, in a form reasonably
satisfactory to the Company, to be bound by the terms and provisions of this Agreement (which may be accomplished by an addendum or certificate
of joinder to this Agreement).

 

5.3 Severability. This Agreement shall be
deemed severable, and the invalidity or unenforceability of any term or provision hereof shall not affect the validity or enforceability
of this Agreement or of any other term or provision hereof. Furthermore, in lieu of any such invalid or unenforceable term or provision,
the parties hereto intend that there shall be added as a part of this Agreement a provision as similar in terms to such invalid or unenforceable
provision as may be possible that is valid and enforceable.

 

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5.4 Counterparts. This Agreement may be
executed in multiple counterparts (including facsimile or PDF counterparts), each of which shall be deemed an original, and all of which
together shall constitute the same instrument, but only one of which need be produced.

 

5.5 Entire Agreement. This Agreement (including
all agreements entered into pursuant hereto and all certificates and instruments delivered pursuant hereto and thereto) constitute the
entire agreement of the parties with respect to the subject matter hereof and supersede all prior and contemporaneous agreements, representations,
understandings, negotiations and discussions between the parties, whether oral or written. This Agreement will amend and restate the Existing
Registration Rights Agreement to read as set forth herein, when it has been duly executed by parties having the right to so amend and
restate the Existing Registration Rights Agreement.

 

5.6 Governing Law; Venue. NOTWITHSTANDING
THE PLACE WHERE THIS AGREEMENT MAY BE EXECUTED BY ANY OF THE PARTIES HERETO, THE PARTIES EXPRESSLY AGREE THAT (I) THIS AGREEMENT
SHALL BE GOVERNED BY AND CONSTRUED UNDER THE LAWS OF THE STATE OF NEW YORK AS APPLIED TO AGREEMENTS AMONG NEW YORK RESIDENTS ENTERED INTO
AND TO BE PERFORMED ENTIRELY WITHIN NEW YORK, WITHOUT REGARD TO THE CONFLICT OF LAW PROVISIONS OF SUCH JURISDICTION, AND (II) THE
VENUE FOR ANY ACTION TAKEN WITH RESPECT TO THIS AGREEMENT SHALL BE ANY STATE OR FEDERAL COURT IN NEW YORK COUNTY IN THE STATE OF NEW YORK.

 

5.7 Waiver of Trial by Jury. Each party
hereby irrevocably and unconditionally waives the right to a trial by jury in any action, suit, counterclaim or other proceeding (whether
based on contract, tort or otherwise) arising out of, connected with or relating to this Agreement, the transactions contemplated hereby,
or the actions of the Sponsor in the negotiation, administration, performance or enforcement hereof.

 

5.8 Amendments and Modifications. Upon the
written consent of the Company and the Holders of at least a majority in interest of the Registrable Securities at the time in question,
compliance with any of the provisions, covenants and conditions set forth in this Agreement may be waived, or any of such provisions,
covenants or conditions may be amended or modified; provided, however, that notwithstanding the foregoing, any amendment hereto or waiver
hereof that adversely affects one Holder, solely in his, her or its capacity as a holder of the shares of capital stock of the Company,
in a manner that is materially different from the other Holders (in such capacity) shall require the consent of the Holder so affected;
provided, further, that no consent of any Piggyback Registration Rights Holder shall be required with respect to any such waiver, amendment
or modification, except with respect to any waiver, amendment or modification that adversely affects such Piggyback Registration Rights
Holder, solely in its capacity as a holder of Registrable Securities, in a manner that is materially different from the other Holders
(in such capacity). No course of dealing between any Holder or the Company and any other party hereto or any failure or delay on the part
of a Holder or the Company in exercising any rights or remedies under this Agreement shall operate as a waiver of any rights or remedies
of any Holder or the Company. No single or partial exercise of any rights or remedies under this Agreement by a party shall operate as
a waiver or preclude the exercise of any other rights or remedies hereunder or thereunder by such party. Notwithstanding the foregoing,
additional Holders may become party to this Agreement in accordance with Section 5.2 without the consent of the other parties
hereto. Hereto. Any amendment, termination, or waiver effected in accordance with this Section 5.8 shall be binding on each
party hereto and all of such party’s successors and permitted assigns, regardless of whether or not any such party, successor or
assignee entered into or approved such amendment, termination, or waiver.

 

5.9 Titles and Headings. Titles and headings
of sections of this Agreement are for convenience only and shall not affect the construction of any provision of this Agreement.

 

5.10 Waivers and Extensions. Any party to
this Agreement may waive any right, breach or default which such party has the right to waive, provided, that such waiver will
not be effective against the waiving party unless it is in writing, is signed by such party, and specifically refers to this Agreement.
Waivers may be made in advance or after the right waived has arisen or the breach or default waived has occurred. Any waiver may be conditional.
No waiver of any breach of any agreement or provision herein contained shall be deemed a waiver of any preceding or succeeding breach
thereof nor of any other agreement or provision herein contained. No waiver or extension of time for performance of any obligations or
acts shall be deemed a waiver or extension of the time for performance of any other obligations or acts.

 

    17

     

    

 

5.11 Remedies Cumulative. In the event that
the Company fails to observe or perform any covenant or agreement to be observed or performed under this Agreement, the Holders may proceed
to protect and enforce its rights by suit in equity or action at law, whether for specific performance of any term contained in this Agreement
or for an injunction against the breach of any such term or in aid of the exercise of any power granted in this Agreement or to enforce
any other legal or equitable right, or to take any one or more of such actions, without being required to post a bond. None of the rights,
powers or remedies conferred under this Agreement shall be mutually exclusive, and each such right, power or remedy shall be cumulative
and in addition to any other right, power or remedy, whether conferred by this Agreement or now or hereafter available at law, in equity,
by statute or otherwise.

 

5.12 Other Registration Rights. The Company
represents and warrants that, no Person, other than (i) a Holder of Registrable Securities and (ii) a holder of securities of
the Company that are registrable pursuant to the Note Subscription Agreements, has any right to require the Company to register any securities
of the Company for sale or to include such securities of the Company in any Registration filed by the Company for the sale of securities
for its own account or for the account of any other Person. Further, the Company represents and warrants that, except with respect to
the Note Subscription Agreements, (1) this Agreement supersedes the Existing Registration Rights Agreement and any other registration
rights agreement or agreement with similar terms and conditions and in the event of a conflict between any such agreement or agreements
and this Agreement, the terms of this Agreement shall prevail and (2) the registration rights provisions in the Eighth Amended and
Restated Investors’ Rights Agreement, dated [ ̈], 2021, between
BuzzFeed and certain of its stockholders have been terminated. Notwithstanding the foregoing, the Company and the Holders hereby acknowledge
that the Company has granted resale registration rights to certain holders of Company securities in the Note Subscription Agreements,
and that nothing herein shall restrict the ability of the Company to fulfill its resale registration obligations under the Note Subscription
Agreements.

 

5.13 Term. This Agreement shall terminate
upon the earlier of (i) the sixth anniversary of the date of this Agreement, (ii) the date as of which no Registrable Securities
remain outstanding, and (iii) as to any Holder, such earlier time after the Initial Offering at which such Holder can sell all shares
held by it in any three (3)-month period without registration in compliance with Rule 144 under the Securities Act. This Agreement
shall terminate with respect to any Holder on the date that such Holder no longer holds any Registrable Securities. The provisions of
Section 3.5 and Article IV shall survive any termination.

 

5.14 Holder Information. Each Holder agrees,
if requested in writing, to represent to the Company the total number of Registrable Securities held by such Holder in order for the Company
to make determinations hereunder.

 

[SIGNATURE PAGES FOLLOW]

 

    18

     

    

 

IN WITNESS WHEREOF, the undersigned have
caused this Agreement to be executed as of the date first written above.

 

	 	COMPANY:
	 	 
	 	BUZZFEED, Inc.
	 	 
	 	By:	 
	 	Name:	 Jonah Peretti
	 	Title:	 Chief Executive Officer
	 	 
	 	HOLDERS:
	 	 
	 	200 Park Avenue Partners, LLC
	 	 
	 	By:	 
	 	Name:	 Adam Rothstein
	 	Title:	 Manager
	 	 
	 	PA 2 CO-Investment llc
	 	 
	 	By:	 
	 	Name:	 
	 	Title:	 
	 	 
	 	Craig-Hallum Capital Group LLC
	 	 
	 	By:	 
	 	Name:	 
	 	Title:	 
	 	 
	 	 	 
	 	 	John Lipman
	 	 
	 	 	 
	 	 	Linda Yaccarino
	 	 
	 	 	 
	 	 	Scott Flanders
	 	 
	 	 	 
	 	 	David Bank
	 	 
	 	 	 
	 	 	Kelli Turner
	 	 
	 	 	 
	 	 	Jon Jashni, Trustee of The Jashni Family Trust dated 11/19/09

 

[Signature Page to Amended and Restated Registration Rights Agreement]

 

    

     

    

 

IN WITNESS WHEREOF, the undersigned have
caused this Agreement to be executed as of the date first written above.

 

	 	HOLDER:
	 	 
	 	By:	 
	 	Name: 	 
	 	Title:	 

 

[Signature Page to Amended and Restated Registration Rights Agreement]

 

    

     

    

 

EXHIBIT A

 

HOLDERS

 

200 Park Avenue Partners, LLC

PA 2 Co-Investment LLC

Craig-Hallum Capital Group LLC

Linda Yaccarino

Scott Flanders

David Bank

Kelli Turner

Jon Jashni, Trustee of The Jashni Family Trust dated 11/19/09Exhibit 10.4

 

STOCKHOLDER SUPPORT AGREEMENT

 

This STOCKHOLDER SUPPORT
AGREEMENT (this “Agreement”) is entered into as of June 24, 2021, by and among 890 5th Avenue Partners Inc.,
a Delaware corporation (“Parent”), BuzzFeed, Inc., a Delaware corporation (the “Company”) and
[•] (the “Shareholder”). Each of Parent, the Company and the Shareholder are sometimes referred to herein individually
as a “Party” and collectively as the “Parties”. Capitalized terms used but not otherwise defined
herein shall have the meanings ascribed to them in the Merger Agreement (defined below).

 

RECITALS

 

WHEREAS, on June 24,
2021, Parent, Bolt Merger Sub I, Inc., a Delaware corporation and a direct, wholly owned subsidiary of Parent (“Merger Sub”),
Bolt Merger Sub II, Inc., a Delaware corporation and a direct, wholly owned subsidiary of Parent (“Merger Sub II”)
and the Company, entered into that certain Agreement and Plan of Merger (as amended, supplemented or otherwise modified from time to time
in accordance with its terms, the “Merger Agreement”) pursuant to which, among other things, Merger Sub will merge
with and into the Company, with the Company as the surviving company in the merger and, after giving effect to such merger, becoming a
wholly-owned Subsidiary of Parent (the “Surviving Entity”), and each Company Share (including the Covered Company Shares
(as defined below) will be converted into the right to receive Parent Class A Stock or Parent Class B Stock, in each case, on
the terms and subject to the conditions set forth in the Merger Agreement;

 

WHEREAS, immediately
following the Closing, the Merger Sub II will merge with and into the Surviving Entity, with Merger Sub II surviving such merger;

 

WHEREAS, as of the
date hereof, the Shareholder is the record and beneficial owner of the number and type of shares of Company Common Stock and/or Company
Preferred Stock set forth on Schedule A hereto (together with (i) any other shares of capital stock of the Company that the
Shareholder acquires record or beneficial ownership after the date hereof and (ii) any shares of capital stock of the Company with
respect to which the Shareholder has or acquires voting power, collectively, the “Covered Company Shares”); and

 

WHEREAS, in consideration
for the benefits to be received by the Shareholder under the terms of the Merger Agreement, the Shareholder agrees to enter into this
Agreement and to be bound by the agreements, covenants and obligations contained in this Agreement.

 

NOW, THEREFORE, in
consideration of the premises and the mutual promises set forth herein and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the Parties, each intending to be legally bound, hereby agree as follows:

 

AGREEMENT

 

1.            Agreement
to Vote.

 

(a)            Shareholder,
solely in his, her or its capacity as a stockholder or proxy holder of the Company, irrevocably and unconditionally agrees (until the
termination of this Agreement in accordance with its terms), and agrees to cause any other holder of record of any of the Shareholder’s
Covered Company Shares, to validly execute and deliver to the Company in respect of all of the Shareholder’s Covered Company Shares,
on or as promptly as reasonably practicable (and in any event within three (3) Business Days) following the time at which (x) the
Registration Statement is declared effective under the Securities Act and (y) the Company requests such delivery, a written consent
in respect of all of the Shareholder’s Covered Company Shares approving the Merger, the Merger Agreement, the other transactions
contemplated thereby (including the C Acquisition) and any other matters necessary or reasonably requested by the Company to implement
the foregoing. In addition, the Shareholder, in his, her or its capacity as a stockholder or proxy holder of the Company, irrevocably
and unconditionally agrees (until the termination of this Agreement in accordance with its terms) that, at any other meeting of the Company
Stockholders (whether annual or special and whether or not an adjourned or postponed meeting, however called and including any adjournment
or postponement thereof) and in connection with any written consent of Company Stockholders, such Shareholder shall, and shall cause any
other holder of record of any of such Shareholder’s Covered Company Shares to:

 

(i)            when
such meeting is held, appear at such meeting or otherwise cause the Shareholder’s Covered Company Shares to be counted as present
thereat for the purpose of establishing a quorum;

 

    

     

    

 

(ii)            vote
(or execute and return an action by written consent), or cause to be voted at such meeting (or validly execute and return and cause such
consent to be granted with respect to), all of such Shareholder’s Covered Company Shares owned as of the record date for such meeting
(or the date that any written consent is executed by such Stockholder) in favor of the Merger, the Merger Agreement, the other transactions
contemplated thereby (including the C Acquisition) and any other matters necessary or reasonably requested by the Company to implement
the foregoing;

 

(iii)            in
any other circumstances upon which a consent or other approval is required under the Company Organizational Documents or the Seventh Amended
and Restated Voting Agreement, dated as February 16, 2021, by and among the Company, the Stockholder and the other parties thereto,
as amended (the “Voting Agreement”) or otherwise sought, in each case, with respect to the Merger, the Merger Agreement
or the other transactions contemplated by the Merger Agreement (including the C Acquisition), vote, consent or approve (or cause to be
voted, consented or approved) all of such Shareholder’s Covered Company Shares held at such time in favor thereof; and

 

(iv)            vote
(or execute and return an action by written consent), or cause to be voted at such meeting (or validly cause such consent to be granted
with respect to), all of such Shareholder’s Covered Company Shares against (i) any Company Business Combination (other than
as contemplated by the Merger Agreement); (ii) any proposal that would result in a material change in the business, management or
the board of directors of the Company (other than as contemplated by the Merger Agreement); and (iii) any proposal, action or agreement
that would be reasonably expected to (A) impede, frustrate, prevent or nullify any provision of this Agreement, the Merger Agreement
or the Merger, or the C Acquisition Purchase Agreement or the C Acquisition (B) result in a breach in any respect of any covenant,
representation, warranty or any other obligation or agreement of the Company under the Merger Agreement or (C) result in any of the
conditions set forth in Article VII of the Merger Agreement or Article VII of the C Acquisition Purchase Agreement not being
fulfilled.

 

(b)            Without
limiting any other rights or remedies of Parent, the Shareholder hereby irrevocably (subject to the last sentence of this Section 1(b))
appoints Parent or any individual designated by Parent as the Shareholder’s agent, attorney-in-fact and proxy (with full power of
substitution and resubstituting), for and in the name, place and stead of the Shareholder, to attend on behalf of the Shareholder any
meeting of the Company Stockholders with respect to the matters described in Section 1(a), to include the Covered Company Shares
in any computation for purposes of establishing a quorum at any such meeting of the Company Stockholders, to vote (or cause to be voted)
the Covered Company Shares or consent (or withhold consent) with respect to any of the matters described in Section 1(a) in
connection with any meeting of the Company Stockholders or any action by written consent by the Company Stockholders, in each case, in
the event that the Shareholder fails to perform or otherwise comply with the covenants, agreements or obligations set forth in Section 1(a).
The proxy granted in this Section 1(b) shall terminate immediately upon the termination of this Agreement.

 

    2

     

    

 

(c)            The
proxy granted by the Shareholder pursuant to Section 1(b) is coupled with an interest sufficient in law to support an irrevocable
proxy and is granted in consideration for Parent entering into the Merger Agreement and agreeing to consummate the transactions contemplated
thereby. The proxy granted by the Shareholder pursuant to Section 1(b) is also a durable proxy and shall survive the bankruptcy,
dissolution, death, incapacity or other inability to act by the Shareholder and shall revoke any and all prior proxies granted by the
Shareholder with respect to the Covered Company Shares. The vote or consent of the proxyholder in accordance with Section 1(b) with
respect to the matters in Section 1(a) shall control in the event of any conflict between such vote or consent by the proxyholder
of the Covered Company Shares and a vote or consent by the Shareholder of the Covered Company Shares (or any other Person with the power
to vote the Covered Company Shares) with respect to the matters in Section 1(a). The proxyholder may not exercise the proxy granted
pursuant to Section 1(b) on any matter except those provided in Section 1(a). For the avoidance of doubt, the Shareholder
may vote the Covered Company Shares on all other matters, subject to, for the avoidance of doubt, the other applicable covenants, agreements
and obligations set forth in this Agreement.

 

(d)            The
obligations of the Shareholder specified in this Section 1 shall apply whether or not the Merger, the C Acquisition or any action
described above is recommended by the board of directors of the Company or the board of directors of the Company has previously recommended
the Merger or the C Acquisition but withdrawn, withheld, amended, qualified or modified, or (privately or publicly) proposed to change,
withdrawn, withhold, amend, qualify or modify such recommendation; provided that nothing herein shall amend, limit or otherwise modify
any obligation contained in the Merger Agreement (including Section 6.10 thereof) or the C Acquisition Purchase Agreement.

 

(e)            Notwithstanding
anything in this Agreement to the contrary, no Shareholder makes any agreement or
understanding in this Agreement in such Shareholder's or its affiliate’s capacity as (i) a party to the C Acquisition Purchase
Agreement, (ii) as an equity holder of Complex Media, Inc. (each of (i) and (ii), a “C Party”), in each case,
as applicable, and nothing in this Agreement: (x) will limit or affect any actions or omissions taken by any Shareholder or its affiliate
in its capacity as a C Party , including in exercising rights under the C Acquisition Purchase Agreement, and no actions or omissions
taken by any Shareholder or its affiliate in its capacity as a C Party shall be deemed a breach of this Agreement; or (y) will be
construed to prohibit, limit, or restrict the Shareholder or its affiliate from exercising any right or remedy pursuant to the C Acquisition
Purchase Agreement, including any right or remedy against the Company.

 

2.            Other
Covenants and Agreements.

 

(a)            The
Shareholder hereby agrees that, notwithstanding anything to the contrary in any such agreement, with respect to each such agreement to
which the Shareholder is a party (i) each of the agreements set forth on Schedule B hereto shall be automatically terminated
and of no further force and effect (including any provisions of any such agreement that, by its terms, survive such termination) effective
as of, and subject to and conditioned upon the occurrence of, the Closing and (ii) upon such termination none of the Shareholder,
the Company nor any of their respective Affiliates (including, from and after the Effective Time, Parent and its Affiliates) shall have
any further obligations or liabilities under each such agreement. Without limiting the generality of the foregoing, each of the Parties
hereby agrees to promptly execute and deliver all additional agreements, documents and instruments and take, or cause to be taken, all
actions necessary or reasonably advisable in order to achieve the purpose of the preceding sentence.

 

(b)            The
Shareholder shall be bound by and subject to (i) Section 6.4(a) and (b) (Confidentiality; Public Announcements) of
the Merger Agreement to the same extent as such provisions apply to the parties to the Merger Agreement, as if the Shareholder is directly
party thereto; provided that, the foregoing shall bind and subject the Shareholder only to the confidentiality and non-use obligations
of the Confidentiality Agreement (as defined in the Merger Agreement), and shall not bind nor subject the Shareholder to any other provisions
thereof; provided further that, notwithstanding Section 6.4(b) of the Merger Agreement, the Shareholder shall be permitted
to make a public announcement to the extent that such announcement is required by applicable stock exchange rule, (ii) the first
sentence of Section 6.10(a) (No Solicitation) of the Merger Agreement and (iii) Section 6.7 (No Claim Against Trust
Account) of the Merger Agreement to the same extent as such provisions apply to the Company, in each case, mutatis mutandis, as
if the Shareholder is directly party thereto. Notwithstanding anything in this Agreement to the contrary, (x) the Shareholder shall
not be responsible for the actions of the Company or the board of directors of the Company (or any committee thereof) or any officers,
directors (in their capacity as such), employees and professional advisors of any of the foregoing (the “Company Related Parties”),
including with respect to any of the matters contemplated by this Section 2(b) (y) the Shareholder is not making
any representations or warranties with respect to the actions of any of the Company Related Parties, and (z) any breach by the Company
of its obligations under the Merger Agreement shall not be considered a breach of this Section 2(b) (it being understood
for the avoidance of doubt that the Shareholder shall remain responsible for any breach by it of this Section 2(b)).

 

    3

     

    

 

(c)            The
Shareholder acknowledges and agrees that Parent and the other Parent Parties are entering into the Merger Agreement in reliance upon the
Shareholder entering into this Agreement and agreeing to be bound by, and perform, or otherwise comply with, as applicable, the agreements,
covenants and obligations contained in this Agreement and but for the Shareholder entering into this Agreement and agreeing to be bound
by, and perform, or otherwise comply with, as applicable, the agreements, covenants and obligations contained in this Agreement, Parent
and Merger Sub would not have entered into or agreed to consummate the transactions contemplated by the Merger Agreement.

 

(d)            The
Shareholder hereby waives any rights of appraisal, including under Section 262 of the DGCL, or any other rights to dissent from the
Merger that the Shareholder may have under applicable Legal Requirements.

 

(e)            At
or prior to the Closing, the Shareholder shall duly execute and deliver to the Company and Parent the Eighth Amended and Restated Investor
Rights Agreement of the Company, dated as of the date hereof, by and among the Company, the Shareholder and the other parties thereto
substantially in the form attached hereto as Exhibit A.

 

3.            Shareholder
Representations and Warranties. The Shareholder represents and warrants to Parent as follows:

 

(a)            If
the Shareholder is an entity, the Shareholder is a corporation, limited liability company or other applicable business entity duly organized
or formed, as applicable, validly existing and in good standing (or the equivalent thereof, if applicable, in each case, with respect
to the jurisdictions that recognize the concept of good standing or any equivalent thereof) under the laws of its jurisdiction of formation
or organization (as applicable).

 

(b)            The
Shareholder has the requisite corporate, limited liability company or other similar power and authority (or, if the Shareholder is a natural
person, the Shareholder has the legal capacity) to execute and deliver this Agreement, to perform its covenants, agreements and obligations
hereunder (including, for the avoidance of doubt, those covenants, agreements and obligations hereunder that relate to the provisions
of the Merger Agreement), and to consummate the transactions contemplated hereby. If the Shareholder is an entity, the execution and delivery
of this Agreement has been duly authorized by all necessary corporate (or other similar) action on the part of the Shareholder. This Agreement
has been duly and validly executed and delivered by the Shareholder and constitutes a valid, legal and binding agreement of the Shareholder
(assuming that this Agreement is duly authorized, executed and delivered by Parent), enforceable against the Shareholder in accordance
with its terms (subject to applicable bankruptcy, insolvency, reorganization, moratorium or other Legal Requirements affecting generally
the enforcement of creditors’ rights and subject to general principles of equity).

 

    4

     

    

 

(c)            No
consent, approval or authorization of, or designation, declaration or filing with, any Governmental Entity is required on the part of
the Shareholder with respect to the Shareholder’s execution, delivery or performance of its covenants, agreements or obligations
under this Agreement (including, for the avoidance of doubt, those covenants, agreements and obligations under this Agreement that relate
to the provisions of the Merger Agreement) or the consummation of the transactions contemplated hereby, except for any consents, approvals,
authorizations, designations, declarations, waivers or filings, the absence of which would not adversely affect the ability of the Shareholder
to perform, or otherwise comply with, any of its covenants, agreements or obligations hereunder in any material respect.

 

(d)            None
of the execution or delivery of this Agreement by the Shareholder, the performance by the Shareholder of any of its covenants, agreements
or obligations under this Agreement (including, for the avoidance of doubt, those covenants, agreements and obligations under this Agreement
that relate to the provisions of the Merger Agreement) or the consummation of the transactions contemplated hereby will, directly or indirectly
(with or without due notice or lapse of time, or both) (i) if the Shareholder is an entity, result in any breach of any provision
of the Shareholder’s organizational and governing documents, (ii) result in a violation or breach of, or constitute a default
or give rise to any right of termination, consent, cancellation, amendment, modification, suspension, revocation or acceleration under,
any of the terms, conditions or provisions of any Contract to which the Shareholder is a party, (iii) violate, or constitute a breach
under, any Order or applicable Legal Requirement to which the Shareholder or any of its properties or assets are bound or (iv) other
than the restrictions contemplated by this Agreement, result in the creation of any Lien upon the Covered Company Shares, except, in the
case of any of clause (ii) and clause (iii) above, as would not adversely affect the ability of the Shareholder
to perform, or otherwise comply with, any of its covenants, agreements or obligations hereunder in any material respect.

 

(e)            The
Shareholder is the record and beneficial owner of the Covered Company Shares and has valid, good and marketable title to the Covered Company
Shares, free and clear of all Liens (other than transfer restrictions under applicable securities laws or the Company Stockholder Agreements
or the restrictions contemplated by this Agreement). Except for the Covered Company Shares, the Shareholder does not own, beneficially
or of record, any shares of capital stock of the Company. Except as otherwise expressly contemplated by the Company Organizational Documents
or the Company Stockholder Agreements, the Shareholder does not have the right to acquire any shares of capital stock of the Company.
The Shareholder has the sole right to vote (and provide consent in respect of, as applicable) the Covered Company Shares and, except for
this Agreement, the Merger Agreement and the Company Stockholder Agreements, the Shareholder is not party to or bound by (i) any
option, warrant, purchase right, or other Contract that would (either alone or in connection with one or more events, developments or
events (including the satisfaction or waiver of any conditions precedent)) require the Shareholder to Transfer any of the Covered Company
Shares or (ii) any voting trust, proxy or other Contract with respect to the voting or Transfer of any of the Covered Company Shares.
As used herein, the term “Company Stockholder Agreements” means those Contracts set forth on Schedule C.

 

(f)            There
is no Legal Proceeding pending or, to the Shareholder’s knowledge, threatened against the Shareholder that, if adversely decided
or resolved, would reasonably be expected to adversely affect the ability of the Shareholder to perform, or otherwise comply with, any
of its covenants, agreements or obligations under this Agreement in any material respect.

 

(g)            The
Shareholder, on its own behalf and on behalf of its Representatives, acknowledges, represents, warrants and agrees that (i) it has
conducted its own independent review and analysis of, and, based thereon, has formed an independent judgment concerning, the business,
assets, condition, operations and prospects of, the Parent Parties and (ii) it has been furnished with or given access to such documents
and information about the Parent Parties and their respective businesses and operations as it and its Representatives have deemed necessary
to enable it to make an informed decision with respect to the execution, delivery and performance of this Agreement, the other Transaction
Agreements to which it is or will be a party and the transactions contemplated hereby and thereby.

 

    5

     

    

 

(h)            In
entering into this Agreement and the other Transaction Agreements to which it is or will be a party, the Shareholder has relied solely
on its own investigation and analysis and the representations and warranties expressly set forth in the Transaction Agreements to which
it is or will be a party and no other representations or warranties of any Parent Party (including, for the avoidance of doubt, none
of the representations or warranties of any Parent Party set forth in the Merger Agreement or any other Transaction Agreement) or any
other Person, either express or implied, and the Shareholder, on its own behalf and on behalf of its Representatives, acknowledges, represents,
warrants and agrees that, except for the representations and warranties expressly set forth in the Transaction Agreements to which it
is or will be a party, none of the Parent Parties or any other Person makes or has made any representation or warranty, either express
or implied, in connection with or related to this Agreement, the Transaction Agreements to which it is or will be a party or the transactions
contemplated hereby or thereby.1

 

4.            Transfer
of Covered Company Shares. Except as expressly contemplated by the Merger Agreement or with the prior written consent of Parent (such
consent to be given or withheld in its sole discretion), from and after the date hereof, the Shareholder agrees not to (a)  Transfer
any of the Covered Company Shares, (b) enter into (i) any option, warrant, purchase right, or other Contract that would (either
alone or in connection with one or more events, developments or events (including the satisfaction or waiver of any conditions precedent))
require the Shareholder to Transfer the Covered Company Shares or (ii) any voting trust, proxy or other Contract with respect to
the voting or Transfer of the Covered Company Shares, or (c) take any actions in furtherance of any of the matters described in the
foregoing clause (a) or clause (b). Notwithstanding the foregoing, the Shareholder may Transfer its Covered Company
Shares to its Affiliates with prior written notice to (but without the consent of) Parent, subject to any such Affiliate transferee signing
a joinder hereto agreeing to be bound by all provisions hereof to the same extent as the Shareholder or to any Person who is, prior to
such Transfer, bound by the provisions hereof to the same extent as the Shareholder. For purposes of this Agreement, “Transfer”
means any, direct or indirect, sale, transfer, assignment, pledge, mortgage, exchange, hypothecation, grant of a security interest in
or disposition or encumbrance of an interest (whether with or without consideration, whether voluntarily or involuntarily or by operation
of law or otherwise); provided that a “Transfer” shall be deemed not to include (i) any sale, transfer, assignment, pledge,
mortgage, exchange, hypothecation, grant of a security interest in or disposition or encumbrance of an interest in any publicly traded
securities of Shareholder or any Person holding any equity securities in Shareholder or (ii) any sale or other transfer (directly
or indirectly) of the Covered Company Shares in a transaction where the fair market value of the Covered Company Shares being sold or
otherwise transferred does not exceed 10% of the total value of the applicable transaction.

 

5.            Termination.
This Agreement shall automatically terminate, without any notice or other action by any Party upon the earlier of (a) the Effective
Time; (b) the termination of the Merger Agreement in accordance with its terms and (c) the mutual agreement of the Parties hereto.
Upon termination of this Agreement as provided in the immediately preceding sentence, none of the Parties shall have any further obligations
or liabilities under, or with respect to, this Agreement. Notwithstanding the foregoing or anything to the contrary in this Agreement,
(i) the termination of this Agreement pursuant to Section 5(b) shall not affect any liability on the part of any
Party for a Willful Breach of any covenant or agreement set forth in this Agreement prior to such termination or Fraud and (ii) the
representations and warranties set forth in Section 3(g) and Section 3(h) and the covenants set forth
in clauses (i) and (iii) of the first sentence of Section 2(b) shall each survive any termination of this Agreement,
pursuant to Section 5(b). For purposes of this Section 5, (x) “Willful Breach” means a
material breach that is a consequence of an act undertaken or a failure to act by the breaching Party with the knowledge that the taking
of such act or such failure to act would, or would reasonably be expected to, constitute or result in a breach of this Agreement and (y) “Fraud”
means an act or omission committed by a Party, and requires: (A) a false or incorrect representation or warranty expressly set forth
in this Agreement, (B) with actual knowledge (as opposed to constructive, imputed or implied knowledge) by the Party making such
representation or warranty that such representation or warranty expressly set forth in this Agreement is false or incorrect, (C) an
intention to deceive another Party, to induce it to enter into this Agreement, (D) another Party, in justifiable or reasonable reliance
upon such false or incorrect representation or warranty expressly set forth in this Agreement, causing such Party to enter into this Agreement,
and (E) another Party to suffer damage by reason of such reliance. For the avoidance of doubt, “Fraud” does not include
any claim for equitable fraud, promissory fraud, unfair dealings fraud or any torts (including a claim for fraud or alleged fraud) based
on negligence or recklessness.

 

 

1 Note to Draft: For purposes of the Support Agreement
to be executed by NBCUniversal Media, this Section 3(h) to also cover the Escrow Agreement by and among PNC Bank, NBCUniversal Media
and Jonah Peretti.

 

    6

     

    

 

6.            Fiduciary
Duties. Notwithstanding anything in this Agreement to the contrary, (a) the Shareholder makes no agreement or understanding herein
in any capacity other than in such Shareholder’s capacity as a record holder and beneficial owner of the Covered Company Shares,
and not in such Shareholder’s capacity as a director, officer or employee of the Company or any of the Company’s Subsidiaries
or in such Shareholder’s capacity as a trustee or fiduciary of any Company Equity Plan, and (b) nothing herein will be construed
to limit or affect any action or inaction by such Shareholder or any representative of such Shareholder serving as a member of the board
of directors of the Company or as an officer, employee or fiduciary of the Company, in each case, acting in such person’s capacity
as a director, officer, employee or fiduciary of the Company.

 

7.            No
Recourse. Except for claims pursuant to the Merger Agreement, the C Acquisition Purchase Agreement or any other Transaction Agreement
by any party thereto against any other party thereto, each Party agrees that (a) this Agreement may only be enforced against, and
any action for breach of this Agreement may only be made against, the Parties, and no claims of any nature whatsoever (whether in tort,
contract or otherwise) arising under or relating to this Agreement, the negotiation hereof or its subject matter, or the transactions
contemplated hereby shall be asserted against any Parent Party, and (b) none of the Company or any Parent Party shall have any liability
arising out of or relating to this Agreement, the negotiation hereof or its subject matter, or the transactions contemplated hereby, including
with respect to any claim (whether in tort, contract or otherwise) for breach of this Agreement or in respect of any written or oral representations
made or alleged to be made in connection herewith, as expressly provided herein, or for any actual or alleged inaccuracies, misstatements
or omissions with respect to any information or materials of any kind furnished in connection with this Agreement, the negotiation hereof
or the transactions contemplated hereby.

 

8.            Notices.
All notices, requests, claims, demands and other communications hereunder shall be in writing and shall be given (and shall be deemed
to have been duly given) by delivery in person, by facsimile (having obtained electronic delivery confirmation thereof) if applicable,
e-mail (having obtained electronic delivery confirmation thereof (i.e., an electronic record of the sender that the email was sent to
the intended recipient thereof without an “error” or similar message that such email was not received by such intended recipient)),
or by registered or certified mail (postage prepaid, return receipt requested) (upon receipt thereof) to the other Parties as follows:

 

(a)            If
to Parent, to:

  

890 5th Avenue Partners, Inc.

14 Elm Place, Suite 206 

Rye, New York 10580

 

with a copy (which shall not constitute notice) to:

 

BraunHagey & Borden LLP

351 California Street

San Francisco, CA 94104

Attention: Daniel J. Harris; Jason R. Sanderson

Email: harris@braunhagey.com; sanderson@braunhagey.com

 

and

 

Akin Gump Strauss Hauer & Feld LLP

1 Bryant Park

New York, NY 10036

Attention: Kerry E. Berchem; Courtney S. York

Email: kberchem@akingump.com; cyork@akingump.com

 

(a)            If
to the Company, to:

 

BuzzFeed, Inc.

111 East 18th Street

New York, NY 10003

 

with a copy (which shall not constitute notice) to:

 

Fenwick & West LLP

902 Broadway

New York, NY 10010

Attention: Mark C. Stevens; Dawn Belt; Ethan A. Skerry; Aman
Singh

Email: mstevens@fenwick.com; dbelt@fenwick.com; eskerry@fenwick.com;
asingh@fenwick.com

 

(b)            If
to Shareholder, to the address specified on the signature page hereto.

 

with a copy (which shall not constitute notice) to:

 

Fenwick & West LLP

902 Broadway

New York, NY 10010

Attention: Mark C. Stevens; Dawn Belt; Ethan A. Skerry; Aman
Singh

Email: mstevens@fenwick.com; dbelt@fenwick.com; eskerry@fenwick.com;
asingh@fenwick.com

 

or to such other address as the Party
to whom notice is given may have previously furnished to the others in writing in the manner set forth above.

 

    7

     

    

 

9.            Entire
Agreement. This Agreement, the Merger Agreement and documents referred to herein and therein constitutes the entire agreement of the
Parties with respect to the subject matter of this Agreement, and supersede all prior agreements and undertakings, both written and oral,
among the Parties with respect to the subject matter of this Agreement, except as otherwise expressly provided in this Agreement.

  

10.            Amendments
and Waivers; Assignment. Any provision of this Agreement may be amended or waived if, and only if, such amendment or waiver is in
writing and signed by the Shareholder and Parent. Notwithstanding the foregoing, no failure or delay by any Party in exercising any right
hereunder shall operate as a waiver thereof nor shall any single or partial exercise thereof preclude any other or further exercise of
any other right hereunder. Neither this Agreement nor any of the rights, interests or obligations hereunder shall be assignable by the
Shareholder without Parent’s prior written consent (to be withheld or given in its sole discretion).

 

11.            Fees
and Expenses. Except as otherwise expressly set forth in the Merger Agreement, all fees and expenses incurred in connection with this
Agreement and the transactions contemplated hereby, including the fees and disbursements of counsel, financial advisors and accountants,
shall be paid by the Party incurring such fees or expenses.

 

12.            Remedies.
Except as otherwise expressly provided herein, any and all remedies provided herein will be deemed cumulative with and not exclusive of
any other remedy conferred hereby, or by law or equity upon such Party, and the exercise by a Party of any one remedy will not preclude
the exercise of any other remedy. The Parties agree that irreparable damage for which monetary damages, even if available, would not be
an adequate remedy, would occur in the event that either Party does not perform its respective obligations under the provisions of this
Agreement in accordance with their specific terms or otherwise breach such provisions. It is accordingly agreed that each Party shall
be entitled to seek an injunction or injunctions, specific performance and other equitable relief to prevent breaches of this Agreement
and to enforce specifically the terms and provisions of this Agreement, in each case, without posting a bond or undertaking and without
proof of damages and this being in addition to any other remedy to which they are entitled at law or in equity. Each Party agrees that
it will not oppose the granting of an injunction, specific performance and other equitable relief when expressly available pursuant to
the terms of this Agreement on the basis that the other parties have an adequate remedy at law or an award of specific performance is
not an appropriate remedy for any reason at law or equity.

 

13.            No
Third Party Beneficiaries. This Agreement shall be for the sole benefit of the Parties and their respective successors and permitted
assigns and is not intended, nor shall be construed, to give any Person, other than the Parties and their respective successors and assigns,
any legal or equitable right, benefit or remedy of any nature whatsoever by reason this Agreement. Nothing in this Agreement, expressed
or implied, is intended to or shall constitute the Parties, partners or participants in a joint venture.

 

14.            Miscellaneous.
Sections 9.1 (No Survival), 10.2 (Interpretation), 10.3 (Counterparts), 10.5 (Severability), 10.7 (Governing Law), and 10.8 (Consent to
Jurisdiction; Waiver of Jury Trial) of the Merger Agreement are incorporated herein by reference and shall apply to this Agreement, mutatis
mutandis.

 

[Signature page follows]

 

    8

     

    

 

IN WITNESS WHEREOF, the Parties
have executed and delivered this Stockholder Support Agreement as of the date first above written.

 

	 	890 5th Avenue Partners, Inc.
	 	 
	 	By: 	 
	 	 	 
	 	Name:	Adam Rothstein
	 	 	 
	 	Title:	Executive Chairman

 

[Signature Page to Stockholder Support
Agreement]

 

    

     

    

  

IN WITNESS WHEREOF, the Parties
have executed and delivered this Stockholder Support Agreement as of the date first above written.

 

	 	BuzzFeed, Inc.
	 	 
	 	By: 	 
	 	 	 
	 	Name:	Jonah Peretti
	 	 	 
	 	Title:	Chief Executive Officer

 

[Signature Page to Stockholder Support
Agreement]

 

    

     

    

  

 

IN WITNESS WHEREOF, the Parties
have executed and delivered this Stockholder Support Agreement as of the date first above written.

 

	 	[Shareholder]
	 	 
	 	By: 	 
	 	 	 
	 	Name:	 
	 	 	 
	 	Title:	 

 

	 	Address:
	 	 
	 	 
	 	 
	 	 
	 	 	 
	 	Attn:	 
	 	E-mail:	 

  

	 	with a copy (which shall not constitute notice) to:
	 	 
	 	 
	 	 
	 	 
	 	 
	 	Attn:	 
	 	E-mail:	 

  

[Signature Page to Stockholder Support
Agreement]

 

    

     

    

 

SCHEDULE A

 

	Class/Series Securities	Number of Shares
	Company Series A-1 Preferred Stock	[●]
	Company Series A-1 Preferred Stock	[●]
	Company Series B Preferred Stock	[●]
	Company Series C Preferred Stock	[●]
	Company Series D Preferred Stock	[●]
	Company Series E Preferred Stock	[●]
	Company Series F Preferred Stock	[●]
	Company Series F-1 Preferred Stock	[●]
	Company Series G Preferred Stock	[●]
	Company Series G-1 Preferred Stock	[●]
	Class A Common Stock	[●]
	Class B Common Stock	[●]

 

[Schedule A to Stockholder Support Agreement]

 

    

     

    

  

SCHEDULE B

 

Terminated Agreements

 

Seventh Amended and Restated First Refusal and Co-Sale Agreement, dated
February 16, 2021.

 

Seventh Amended and Restated Voting Agreement, dated February 16,
2021.

 

[Schedule B to Stockholder Support Agreement]

 

    

     

    

  

SCHEDULE C

 

Company Stockholder Agreements

 

Eighth Amended and Restated Investor Rights Agreement of BuzzFeed, Inc.
dated June 24, 2021.

 

Seventh Amended and Restated First Refusal and Co-Sale Agreement, dated
February 16, 2021.

 

Seventh Amended and Restated Voting Agreement, dated February 16,
2021.

 

The Merger Agreement.

 

[Schedule C to Stockholder Support Agreement]

 

    

     

    

  

EXHIBIT A

 

Eighth Amended and Restated Investors’
Rights Agreement

 

[Schedule C to Stockholder Support Agreement]

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