Document:

<PAGE>

                                    AGREEMENT

         This agreement ("Agreement" is dated May 13, 1999 ("Effective Date")
and is by and between Forrester Research, Inc. ("Forrester") and Greenfield
Online, Inc. ("Greenfield").

1.       Recitals.  Forrester and Greenfield seek to form a strategic
         partnership.

         A.       As the preferred provider of online consumer research services
                  to Forrester, Greenfield will be presented with the
                  requirements for each online research project that Forrester
                  plans to outsource to a vendor. Provided Greenfield can
                  demonstrate that its capabilities, pricing and material terms
                  meet Forrester's needs and can be performed for competitive
                  market prices, Forrester will contract with Greenfield for the
                  services.

         B.       Greenfield shall not form a strategic relationship with any
                  company that competes with Forrester, including but not
                  limited to Gartner Group, Meta Group, Giga Information Group,
                  Jupiter Communications, Gomez Advisors, Mainspring
                  Communications, the Yankee Group and Intelliquest, Inc.
                  Greenfield will not include a competitor's segmentation that
                  is based on consumer attitudes and/or behaviors toward
                  technology in Greenfield's panel, provide data to support a
                  competitor's product, and/or allow direct or indirect
                  investment in Greenfield or its affiliates. Any agreements
                  with Datamonitor that predate this Agreement are exempted from
                  this restriction.

2.       License: Forrester agrees to provide a non-exclusive license to
         Greenfield to embed the Technographcs(R) scale ("Scale") set forth in
         Exhibit A into the batter of qualitative questions that is administered
         to members of Greenfield's online panel (the "Qualitative Battery") for
         the uses described below.

         A.       Greenfield shall administer the Qualitative Battery to all of
                  its panel members and, with the resulting data, classify and
                  tag each panelist's record with the corresponding
                  Technographics segment.

         B.       Greenfield may provide research services based o the
                  Technographics data and shall pay Forrester the following
                  royalties:

                  1).      A royalty equal to 10% of the value (defined as cost
                           to client less incentives) of each custom research
                           project that involves and/or names Technographics as
                           part of the project.

                  2).      A royalty equal to $250 per client for each
                           syndicated data set that Greenfield provides to its
                           clients that include the Technogrpahics data element.

<PAGE>

                  3).      These royalties will be paid to Forrester quarterly,
                           on billings just received, and accompanied by a
                           report reflecting in reasonable detail the client
                           projects undertaken in the quarter.

         C.       Forrester agrees not license the Scale to any company that
                  competes with Greenfield in the area of marketing research
                  using the Internet, including but not limited to Digital
                  Marketing Services, NPD Interactive, NPO Interactive, MB
                  Interactive, MARC Interactive, market Facts and Harris Black.
                  Mediamark Research (media research only), the NPD Group
                  (mail-based research only), and Media Metrix (Internet
                  audience measurement only) are exempted from this restriction.

3.       Research Access. Forrester and Greenfield will provide each other
         access to certain information.

         A.       Forrester shall provide Greenfield access to its Corporate
                  Technology research at an annual cost of $50,000. Access will
                  be provided online and will be covered by Forrester's standard
                  usage agreement.

         B.       Greenfield shall provide Forrester access to its syndicated
                  data (including their Technographics segment) at an annual
                  cost of $50,000. Syndicated studies currently available cover
                  the college market, gay and lesbian market, and "Vets & Pets."
                  Forrester shall use the Data for internal research purposes
                  and may cite Data in the research that it distributes to its
                  clients and the public, provided that Greenfield's copyright
                  notice is attached thereto and that Forrester does not
                  distribute Data in whole without the prior approval of
                  Greenfield.

         C.       Should either party need additional information, this will be
                  made available to each other at prevailing costs for
                  consulting and special processing.

4.       Intellectual Property and Confidentiality. The research products of
         each party are their own and are protected by U.S. and international
         copyright law and conventions. These provisions are in addition to and
         not a replacement of the attached "Confidential Non-Disclosure
         Agreement" signed February 9, 1998.

         A.       Greenfield will own its panel data and hereby grants Forrester
                  a license for its use in accordance with the terms and
                  conditions of this Agreement.

         B.       Forrester owns the Scale and hereby grants Greenfield a
                  license for its use in accordance with the terms and
                  conditions of this Agreement.

         C.       Neither party will disclose the confidential information of
                  the other and shall use at least the same degree of care to
                  avoid disclosure as it employees with respect to its own
                  confidential information

                                      -2-

<PAGE>

5.       Term and Termination. This Agreement shall commence on the Effective
         Date and shall continue in effort for a period of eighteen months after
         which it shall automatically renew unless terminated by one of the
         parties on no less than 90 days prior written notice. Either party may
         terminate this Agreement in the event of material breach by the other,
         providing that the terminating party shall first give the breaching
         party 60 days written notice and an opportunity to cure the breach
         within that sixty-day period.

6.       Limitation of Liability. Services shall be provide in accordance with
         the generally accepted standards of the marketing research industry.
         Neither party will be liable to the other for lost profits or revenues
         or other economic loss, including consequential or similar damages,
         arising out of activity under this Agreement. Liability for any claim
         arising under this Agreement shall not exceed the amount of fees and/or
         expenses paid under this Agreement.

7.       Severability. In the event any provision of this Agreement shall not be
         enforceable, the remainder of this Agreement shall continue in full
         force and effect.

8.       Law. This Agreement shall be governed by and interpreted in accordance
         with the laws of the State of Delaware.

9.       Entire Agreement. This Agreement contains the complete agreement of the
         parties, supersedes any previous agreements entered into by the parties
         (excluding any agreements covering specific research project,
         including, but not limited to, the 1999 "Total Research Program"
         project), and neither party shall be bound by any statement or
         representation not contained herein.

10.      Survivability. Notwithstanding any termination of this Agreement, the
         provisions of paragraph 4 shall survive any such termination or
         severance and remain binding upon the parties.

<TABLE>
<CAPTION>

Forrester Research, Inc.                                     Greenfield Online, Inc.

<S>                                                          <C>
By:               /s/ John Boynton                           By:               /s/ Leigh-Brindeland Bell
    -------------------------------------------------            ----------------------------------------

Name:             John Boynton                               Name:             Leigh-Brindeland Bell
      -----------------------------------------------              --------------------------------------

Title:            Vice President                             Title:            VP Business Development
       ----------------------------------------------               -------------------------------------

</TABLE>

                                      -3-

<PAGE>

                                    Exhibit A

                             Technographics(R) Scale

1.       I like to impress people with my lifestyle.
2.       Technology is important to me.
3.       I am very competitive when it comes to my career.
4.       Having fun is the whole point of life.
5.       Family is important, but I have other interests which are just as
           important to me.
6.       I am consistently looking for new ways to entertain myself.
7.       Making a lot of money is important to me.
8.       I spend most of my free time doing fun stuff with my friends.
9.       I like to spend time learning about new technology products.
10.      I like to show off my taste and style.
11.      I like technology.
12.      My family is by far the most important thing in my life.
13.      I put a lot of time and energy into my career.
14.      I am very likely to purchase new technology products or services.
15.      I spend most of my free time working on improving myself.

                            Technographcs(R) Segments

ATTITUDE                   INCOME                    NOTIFICATION

                                      -4-

<PAGE>

                      CONFIDENTIAL NON-DISCLOSURE AGREEMENT

         THIS AGREEMENT is made this 9 day of February, 1998 by and between
Greenfield Online, a Connecticut corporation ("GO") and Forrester Research, a
Massachusetts corporation ("Client").

         WHEREAS, the parties hereto are currently, and in the course of their
business relationship may, from time to time continue to be, engaged in
discussions and evaluations regarding the data and software services and
products offered by GO and the products and services offered by Client (the
"Evaluation").

         WHEREAS, in connection therewith one party may receive or come in
contact with certain Confidential Information (as defined) of the other party or
the other party's affiliates or clients;

         WHEREAS, as a condition to each of GO and Client disclosing such
Confidential Information to the other, each party hereto agrees to treat such
Confidential Information, whether furnished before, on or after the date of this
Agreement, in accordance with the terms of this Agreement.

NOW THEREFORE, in consideration such disclosure and in further consideration of
the agreements contained herein, the parties agree as follows:

         1. The term "Confidential Information" shall mean any information and
data of a confidential nature belonging to the disclosing party, its affiliates
and/or licensors ("Discloser"), including without limitation, proprietary,
technical, developmental, marketing, sales, operating, financial, performance,
cost, business and process information and plans, software, and computer
programming techniques which are disclosed or made available pursuant to this
Agreement in connection with the Evaluation.

         2. Except for the software products and GO data, if any, disclosed
hereunder, Confidential Information shall not include information which (a) is
known to the party receiving the information from Discloser ("Recipient") at the
time of disclosure and is not subject to restriction; (b) is now or subsequently
becomes generally known or available to the Recipient by publication, commercial
use or otherwise through no fault of Recipient; (c) is lawfully obtained from a
third party who has the right to make such disclosure; or (d) is independently
developed by or for the Recipient without access to the Discloser's Confidential
Information.

         3. Recipient hereby agrees that the Confidential Information will be
used by it solely for the purposes of discussions with Discloser relating to the
Evaluation and as necessary to fulfill any obligations Recipient may have to
Discloser pursuant to any agreements the parties may enter into or otherwise.
Recipient agrees not to disclose the Confidential Information of the other
party, in any form, to any third party except as contemplated herein. Recipient
agrees to maintain the confidential nature of the Confidential Information;
provided however, that any such Confidential Information may be disclosed to its
employees who need access to such

<PAGE>

information for such purposes and are made aware of and agree to be bound by the
confidentiality obligations contained herein.

         4. Upon termination of the Evaluation of the parties' relationship with
respect thereto, and upon Discloser's request, Recipient shall return to
Discloser all materials reflecting or containing any of Discloser's Confidential
Information and shall not retain any copies, extracts or other reproductions in
whole or in part of any of the foregoing.

         5. Each party acknowledges that unauthorized disclosure or use of the
other party's Confidential Information may cause irreparable harm to such other
party. Each party agrees that money damages may not be a sufficient remedy for
any breach by it of this Agreement and that the non-breaching party shall be
entitled to seek specific performance and injunctive or other equitable relief
as a remedy for any such breach.

         6. This Agreement shall be governed by and construed in accordance with
the internal laws of the State of Connecticut, and not the law of conflicts.

         7. The parties hereto shall not be obligated to compensate each other
for disclosure of any information under this Agreement and agree that no
warranties of any kind are given with respect to such information, as well as
any use thereof. It is understood that no patent, copyright, trademark or other
proprietary right or license is granted by this Agreement.

         8. This Agreement shall be effective as of the first date of disclosure
of Confidential Information to Recipient. Recipient's obligations hereunder with
respect to Confidential Information shall survive the termination of the
parties' relationship. The confidentiality provisions in this Agreement shall
survive termination of this Agreement and the parties' relationship relating to
the Evaluation.

         8, Any provision of this Agreement, which is invalid, illegal or
unenforceable, shall not affect in any way the remaining provisions of this
Agreement.

                              ********************

IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be entered
into effective as of the date first written above.

<TABLE>
<CAPTION>
GREENFIELD ONLINE, INC.                                      CLIENT NAME

<S>                                                          <C>

                                                                      John Boynton
                                                             -------------------------------------

By:      /s/      Rudy Nadilo                                By:      /s/
    -------------------------------------------------            ---------------------------------

Title             Pres + CEO                                 Title             VP, Business Dvlt.
      -----------------------------------------------              ------------------------------

Date              2/9/98                                     Date              2/19/98
     ------------------------------------------------             -------------------------------
</TABLE><PAGE>

                                                                               1

                   GREENFIELD ONLINE, INC (GREENFIELD ONLINE)

                                       AND

                     FLACKETTS STEVENS AND ASSOCIATES (FSA)

                                    AGREEMENT

  This Agreement is effective as of 11th June 1999 by and between Greenfield
Online having a place of business at

                              274 Riverside Avenue
                             Westport, CT 06880; and

                       FSA, having a place of business at:

                                5 Hillgate Street
                                Notting Hill Gate
                                  London W8 7SP

NOW THEREFORE in consideration of the mutual covenants and conditions set forth
herein, it is agreed as follows:

1.       Definitions

         Unless the context requires otherwise definitions are as used herein

2.       FSA/GFO Service

         Both parties agree to establish a business alliance consisting of a
         'Jointly Branded and Owned FSA/Greenfield Online Internet Based Moms
         and Babies Research Panel Based Research Service (FSA/GFO Service)' to
         provide the services and carry out the activities set out in clause
         7(a) below.

3.       Operations

a)       Greenfield Online and FSA will jointly be responsible for day to day
         operations of the FSA/GFO Service.

b)       The list of matters requiring the prior written consent of both parties
         are set out in SCHEDULE 1. If any party contravenes the restrictions of
         SCHEDULE 1 or the terms of the budget document developed in accordance
         with paragraph 9 (b), they will be in material breach of this
         Agreement.

<PAGE>

                                                                               2

c)       There will be a monthly meeting or telephone conference call. This
         meeting will be a forum for discussing the development of the business
         and raising any issues which need the comments of both parties. At
         least three days prior to this meeting the following information will
         be supplied.

         (i)   The size of the panel, together with numbers of additions or
               dropouts

         (ii) Details of sales contacts/enquiries

         (iii) Confirmed sales/cancellations value/turnover/company contribution

         (iv)  Management accounts (profit and loss, balance sheet and cash
               flow sheets)

         (v)   Quarterly budget reviews for current financial year and
               succeeding two financial years (April, July, October, January)

4.       Confidential Information

Confidential Information means any proprietary information, technical data,
panel information and databases, trade secrets or know how, including, but not
limited to, research, product plans, products, services, customers, customer
lists, markets, marketing, finances or other business or financial information
disclosed by either party either directly or indirectly in writing or orally to
the other in connection with this Agreement. Confidential Information shall also
include any information that should be reasonably understood by the receiving
party to be confidential.

5.       Confidentiality

The confidentiality obligations set out in the signed Confidential Non -
disclosure Agreement between Greenfield Online, Inc and Flackett, Stevens and
Associates Ltd, dated 9th March 1998 and attached hereto are hereby incorporated
into this Agreement.

6.       Non Competition

During the term of this Agreement and for two years after its termination, the
parties agree that they will not (i) use any of the other party's confidential
information to (a) directly aid a competitor of the disclosing party or (b)
develop an Internet based "Moms and Babies" research product or (ii) solicit the
employees of the other party for employment.

7.       Agreement

a)       Greenfield Online and FSA hereby enter into an exclusive business
         alliance that will enable the FSA/GFO Service to develop and market a
         US "Mom and Baby panel, separate and distinct from the Greenfield
         Online database/panel at large" (Baby defined as up to 36 months of
         age) Internet research product/service for the sales of that
         information to new and existing clients of Greenfield Online and FSA.
         The

<PAGE>

                                                                               3

         exclusivity of this Agreement applies only to Internet based baby
         products research for the US "Mom and Baby" market. Use of the word
         'Internet' in this agreement includes the Internet, World Wide Web
         (WWW) and other related online activities associated with doing
         business online.

b)       FSA and Greenfield Online each agree to present to the other any
         additional concepts they develop or plan to develop concerning
         online/interactive research products or tools specifically targeted at
         the "Moms and Babies" US market, in a good faith effort to enter into a
         business alliance for the development and exploitation of such
         concepts. Should the part to whom such concept(s) is presented in
         accordance with this subparagraph decline to enter into negotiations or
         should the parties be unable to come to terms, the initiating party
         shall be free to develop such concept without restriction.

c)       Greenfield Online and FSA each agree to present to the other any plans
         they develop to expand online/interactive research products or tools
         specifically targeted at the "Moms and Babies" market outside the US
         market, in a good faith effort to enter into a business alliance for
         the development and exploitation of such markets. Should the party to
         whom such concept(s) is presented in accordance with this subparagraph
         decline to enter into negotiations or should the parties be unable to
         come to terms, the initiating party shall be free to develop such
         concept without restriction.

d)       Greenfield Online recruits and maintains a database for online
         marketing research purposes, and solely owns the complete database. The
         "database" is defined as the people/households and related information
         such as name, address demographic profile, etc, in the Greenfield
         Online database and includes the moms and babies panel(s) under
         development.

e)       The FSA/GFO Service owns the Research. The 'Research' is defined as
         survey design, questionnaire(s), code frames, analysis package(s),
         reports and data associated with this Agreement.

f)       This Agreement shall be interpreted under the laws of the State of
         Connecticut.  Any dispute shall be settled by arbitration in the State
         of Connecticut.

g)       This agreement cannot be amended except by written agreement of both
         parties.

8.       Responsibility of  Parties

Greenfield Online will on behalf of the FSA/GFO Service undertake the following:

-    Recruit and manage the panel or panels of respondents and Research carried
     out by the FSA/GFO Service - specific growth target objectives to be
     mutually agreed upon by FSA and Greenfield Online

-    Market and sell the Research

-    Implement and deliver the Research to third parties

<PAGE>

                                                                               4

-    Manage client relations and projects for subscribers to the FSA/GFO Service

-    Provide marketing management services to the FSA/GFO Service to help create
     sales, collateral and marketing programmes for the "Mom and Baby"
     syndicated panel and related product/services.

FSA will, on behalf of the FSA/GFO Service, undertake the following:

-    Provide the analytical expertise for the Research to help Greenfield Online
     provide the final report, including advising and/or executing weighting and
     editing procedures

-    Provide the Media Data on the Baby Magazines to facilitate the re-weighting
     process

-    Assist in the marketing and sales of the Research

-    Assist on the development of any additional internet/online/interactive or
     electronic based surveys or other products for the "Mom and Baby" market
     within the US.

-    FSA will need to be able to communicate with Greenfield Online via email
     and have access to the WWW for survey and communication purposes.

Greenfield Online and FSA will on behalf of the FSA/GFO Service:

-    Develop the suite of deliverables for the "Mom and Baby" syndicated service

-    Sell the Research

-    Identify the other as a partner in all press releases and media interviews
     relating to this FSA/GFO Service in a mutually agreed manner

9.       Costs & Revenues

a)       Prior to the start of the ongoing service, which is defined as the
         point at which FSA and Greenfield Online agree to begin ongoing
         expenditure, each party will bear it's own costs and expenses.

b)       Both parties will only charge previously agreed costs to the FSA/GFO
         Service and undertake to ensure such costs are reasonable and
         competitive. Complete details of costs that are to be allocated to
         FSA/GFO Service will be listed in a cost budget to be jointly produced
         and agreed by FSA and Greenfield Online and will be appended to this
         Agreement at a later date.

<PAGE>

                                                                               5

c)       Financial Statements of the FSA/GFO Service (P&L, balance sheet and
         cash flow) will be prepared on a monthly basis within fifteen days of
         each month end.

d)       Each party will be entitled to 50% of the distributable profits
         generated by the FSA/GFO Service under this Agreement and, based on the
         cash flow/profit position, a monthly distribution as agreed by both
         parties will be made to both parties.

e)       Income generated for/by the FSA/GFO Service will be banked in an
         account to be set up in the name of the FSA/GFO Service. Such account
         shall be controlled by both parties and limits of signatories will be
         mutually agreed. The bank account will be in the US.

10.      Quality

Both parties agree to work within the code of conduct required by their
respective countries' market research code of conduct. In the event of default,
the defaulting party undertakes to remedy the default and if unable to do so
within 60 days, then the non-defaulting party may terminate this Agreement by
giving ten days written notice, and the research shall pass to the
non-defaulting party.

11.      Term of Contract and Termination

a)       Term

         The minimum term of this Agreement shall be two years beginning upon
         the date of execution of this Agreement. Thereafter it will continue
         until cancelled by either party. This Agreement may be cancelled by
         either party by giving six months written notice to the other, such
         notice not to be given prior to eighteen months after the date hereof.

b)       Effect of Termination

         Upon termination, all rights and duties of the parties shall cease
         except:

         i)       Any amounts owing to or from the FSA/GFO Service by either
                  party will be settled within 30 days from the date of
                  termination and the restrictive covenants in clause 6 and the
                  confidentiality obligations in clause 5 shall continue

         ii)      On termination of this Agreement for whatever reason, both
                  parties shall work together to endeavour to ensure that the
                  termination is carried out in professional manner.

         iii)     On termination of this Agreement in accordance with clause 11
                  (a) above, the party receiving notice of termination shall be
                  entitled to all the intellectual property rights in the
                  Research and be entitled to continue the service without the
                  other party.

<PAGE>

                                                                               6

c)       Default

         If either party commits an event of default (as defined below), the
         other party shall be entitled to terminate this Agreement on ten days
         written notice. Upon such termination, all intellectual property rights
         in the Research shall belong to the non-defaulting party. An event of
         default shall be defined as:

         i)       A material breach of this Agreement which is incapable of
                  remedy or which, if such breach is capable of remedy, such
                  breach has not been remedied within thirty days of notice of
                  breach having been given to the defaulting party,

         ii)      Any insolvency event occurs

         iii)     A party commits a criminal offence

12.      Notices

All notices required or permitted under this Agreement shall be in writing
reference this Agreement and be deemed given (a) when delivered personally to an
authorised representative of the receiving party; (b) when delivered by e-mail
where the sending party requests confirmation of receipt of email; one day after
deposit with a commercial overnight carrier for overnight delivery, with written
verification of receipt.

All communications will be sent to the following addresses:

                                   Rudi Nadilo
                                President and CEO
                             Greenfield Online, Inc
                              274 Riverside Avenue
                               Westport, CT 068880
                                Tel: 203-221-0411
                      e-mail: rnadilo@greenfieldcentral.com

                                   Roy Stevens
                                Managing Director
                               FSA International,
                                5 Hillgate Street
                                Notting Hill Gate
                                  London W8 7SP
                               Tel: (0171) 792 260

                                  Ivor Stocker
                             NOP Research Group Ltd
                                  Ludgate House
                              245 Blackfriars Road
                                 London, SE1 9UL
                              Tel: (0171) 890 9358
                           e-mail: i.stocker@nop.co.uk

<PAGE>

                                                                               7

13.      Attorney Fees

Subject to court orders to the contrary, each party will pay it's own attorney's
fees and costs of the suit in relation to this Agreement.

14.

This Agreement is personal to the parties, and neither party may assign or
transfer, without the prior written consent of the other, any of its rights or
obligations hereunder.

IN WITNESS HEREOF, the parties have executed this Agreement as of the date set
forth under their names.

Greenfield Online, Inc

BY: /s/ Rudy Nadilo
   -----------------------------------------
   Name:  Rudy Nadilo

Date:6/30/99

/s/ Leigh-Brindeland Bell
-----------------------------------------
Name: Leigh-Brindeland Bell

Date: 7/12/99

Flackett, Stevens and Associates Ltd

BY: /s/
   -----------------------------------------
   Name:

Date: June 11th 1999

/s/
-----------------------------------------
Name:

Date: 11th June 1999

<PAGE>

                                                                               8

                                   SCHEDULE 1

Attachment to the Greenfield Online/FSA Contract dated 11th June 1999

Neither party may, without the written consent of the other party:

1.       Alter the Brand name of the FSA/GFO Service

2.       Enter into any ongoing relationships with third parties in respect of
         the FSA/GFO Service that involve the payment to, or receipt of monies.

3.       Commit the FSA/GFO Service to any expenditure that is in excess of
         $5,000 of the Budget that has been agreed by both parties.

4.       Withdraw monies from the FSA/GFO Service joint account without
         authorisation of the other party.

5.       Assign, licence, transfer, dispose of or create any security interest
         over, or otherwise deal with any of the company's intellectual property
         [except in the ordinary course of business].

6.       Apply for registration of any intellectual property.

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