Document:

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                                                                   EXHIBIT 10.52

CONFIDENTIAL

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                             EQUITY PLEDGE AGREEMENT

                                      AMONG

                   SHANGHAI FOCUS MEDIA ADVERTISEMENT CO., LTD

                SHANGHAI FOCUS MEDIA ADVERTISING AGENCY CO., LTD

                        BEIJING DOTAD TECHNOLOGY CO., LTD

                                       AND

                      BEIJING FOCUS MEDIA WIRELESS CO., LTD

                                   DATED AS OF

                                  MAY 22, 2006

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                             EQUITY PLEDGE AGREEMENT

This EQUITY PLEDGE AGREEMENT (hereinafter, this "AGREEMENT") is entered into in
the People's Republic of China (hereinafter, "PRC") as of [ ], 2006 by and among
the following Parties:

(1)  SHANGHAI FOCUS MEDIA ADVERTISEMENT CO., LTD. (hereinafter "FOCUS MEDIA
     ADVERTISEMENT")
     REGISTERED ADDRESS: F Room 1003, No.1027, Changning Road, Changning
     District, Shanghai
     LEGAL REPRESENTATIVE: Jason Nanchun Jiang

(2)  SHANGHAI FOCUS MEDIA ADVERTISING AGENCY CO., LTD. (hereinafter "FOCUS MEDIA
     ADVERTISING AGENCY")
     REGISTERD ADDRESS: A65 Room, 28th Floor, No. 369, Changning Road, Changning
     District, Shanghai
     LEGAL REPRESENTATIVE: Jason Nanchun Jiang

(3)  BEIJING DOTAD TECHNOLOGY CO., LTD. (hereinafter "PLEDGEE")
     REGISTERED ADDRESS: No. 1, Qi Road, Shangdi Development Region, Haidian
     District, Beijing
     LEGAL REPRESENTATIVE: [ ]

(4)  BEIJING FOCUS MEDIA WIRELESS CO., LTD. (hereinafter "FOCUS MEDIA WIRELESS")
     REGISTERED ADDRESS: Room 511, Huizhong Building, No. 1, Qi Road, Shangdi
     Development Region, Haidian District, Beijing
     LEGAL REPRESENTATIVE: [ ]

(The above parties hereinafter shall be individually referred to as a "PARTY"
and collectively referred to as the "PARTIES", of which Focus Media
Advertisement and Focus Media Advertising Agency shall be individually referred
to as a "PLEDGOR" and collectively referred to as the "PLEDGORS" .)

WHEREAS:

(1)  Shareholders are the enrolled shareholders of Focus Media Wireless, legally
     holding all the equity of the company as of the execution date of this
     Agreement, of

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     which Focus Media Advertisement holds 90% interest while Focus Media
     Advertising Agency holds 10%.

(2)  Pursuant to the Call Option Agreement dated as of [ ] 2006 among the
     Pldgee, the Pledgors and Focus Media Wireless (hereinafter, the "CALL
     OPTION AGREEMENT"), the Plegors shall transfer part or all of the equity
     interest of Focus Media Wireless they hold to Dotad Technology and/or any
     other entity or individual designated by Dotad Technology at the request of
     the Dotad Technology.

(3)  Pursuant to the Shareholders' Voting Right Proxy Agreement dated as of [ ],
     2006 among the Pledgee, the Pledgors and Focus Media Wireless (hereinafter,
     the "PROXY AGREEMENT"), Pledgors have already entrusted the person
     designated by the Pledgors with full power to exercise on their behalf all
     of their shareholders' voting rights in respect of the relevant Focus Media
     Wireless.

(4)  As security for performance by the Pledgors of the Contract Obligations (as
     defined below) and repayment of the Guaranteed Liabilities (as defined
     below), the Pledgors agree to pledge all of their Focus Media Wireless
     Equity to the Pledgee and grant the Pledgee the right to request for
     repayment in first priority and Focus Media Wireless agree such equity
     pledge arrangement.

THEREFORE, the Parties hereby have reached the following agreement upon mutual
consultations:

                              ARTICLE 1 DEFINITION

1.1  Except as otherwise construed in the context, the following terms in this
     Agreement shall be interpreted to have the following meanings:

"CONTRACT OBLIGATIONS" shall mean all contractual obligations of a Pledgor under
the Call Option Agreement and Proxy Agreement; all contractual obligations of a
Focus Media Wireless under the Call Option Agreement and Proxy Agreement; and
all contractual obligations of a Pledgor under this Agreement.

"GUARANTEED LIABILITIES" shall mean all direct, indirect and consequential
losses and losses of foreseeable profits suffered by Pledgee due to any
Breaching Event (as defined below) a Pledgor and/or a Focus Media Wireless, and
all fees incurred by

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Pledgee for the enforcement of the Contractual Obligations of a Pledgor and/or a
Focus Media Wireless.

"TRANSACTION AGREEMENTS" shall mean the Call Option Agreement and the Proxy
Agreement.

"BREACHING EVENT" shall mean any breach by either Pledgor of its Contract
Obligations under the Proxy Agreement, Call Option Agreement and/or this
Agreement; any breach by a Focus Media Wireless of its Contract Obligations
under the Call Option Agreement, Proxy Agreement and/or this Agreement.

"PLEDGED PROPERTY" shall mean the equity interest in Focus Media Wireless which
is legally owned by the Pledgor as of the effective date hereof and is to be
pledges by the Pledgor to the Pledgee according to provisions hereof as the
security for the performance by the Pledgor and Focus Media Wireless of their
Contractual Obligations (in respect of Focus Media Advertisement, means the 90%
equity interest it holds in Focus Media Wireless, and in respect of Focus Media
Advertising Agency, means the 10% equity interest it holds in Focus Media
Wireless), and the increased capital contribution and equity interest described
in Articles 2.6 and 2.7 hereof.

"PRC LAW" shall mean the then valid laws, administrative regulations,
administrative rules, local regulations, judicial interpretations and other
binding regulatory documents of the People's Republic of China.

1.2  The references to any PRC Law herein shall be deemed:

     (1)  to include the references to the amendments, changes, supplements and
          reenactments of such law, irrespective of whether they take effect
          before or after the formation of this Agreement; and

     (2)  to include the references to other decisions, notices or regulations
          enacted in accordance therewith or effective as a result thereof.

1.3  Except as otherwise stated in the context herein, all references to an
     Article, clause, item or paragraph shall refer to the relevant part of this
     Agreement.

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                             ARTICLE 2 EQUITY PLEDGE

2.1  Each Pledgor hereby agrees to pledge the Pledged Property, which it legally
     owns and has the right to dispose of, to Pledgee according to the
     provisions hereof as the security for the performance of the Contract
     Obligations and the repayment of the Guaranteed Liabilities. Focus Media
     Wireless hereby agrees that the Pledgors legally holding equity interest in
     it to pledge the Pledged Property to the Pledgee according to the
     provisions hereof.

2.2  Each Pledgor hereby undertakes that it will be responsible for, recording
     the arrangement of the equity pledge hereunder (hereinafter, the "EQUITY
     PLEDGE") on the shareholder register of Focus Media Wireless on the date
     hereof, and will do its best endeavor to make registration with
     registration authorities of industry and commerce of Focus Media Wireless.
     Focus Media Wireless undertakes that it will do its best to cooperate with
     the Pledgors to complete the registration with authorities of industry and
     commerce under this Article.

2.3  During the valid term of this Agreement, except for the willful misconduct
     or gross negligence of Pledgee which has direct cause and effect
     relationship the reduction in value of the Pledged Property, Pledgee shall
     not be liable in any way to, nor shall Pledgors have any right to claim in
     any way or propose any demands on Pledgee, in respect of the said reduction
     in value of the Pledged Property.

2.4  To the extent not violating provision of Article 2.3 above, in case of any
     possibility of obvious reduction in value of the Pledged Property which is
     sufficient to jeopardize Pledgee's rights, Pledgee may at any time auction
     or sell off the Pledged Property on behalf of Pledgors, and discuss with
     Pledgors to use the proceeds from such auction or sale-off as pre-repayment
     of the Guaranteed Liabilities, or may submit such proceeds to the local
     notary institution where Pledgee are domiciled (any fees incurred in
     relation thereto shall be borne by Pledgors).

2.5  The Plegee as Plegee shall be deemed to have created the encumbrance of
     first order in priority on the Pledged Property, and in case of any
     Breaching Event, such Pledgee shall have the right to dispose of the
     Pledged Property in the way set out in Article 4 hereof.

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2.6  Only upon prior consent by Pledgee shall Pledgors be able to increase their
     capital contribution to Focus Media Wireless. Further capital contribution
     made by Pledgor (s) in Focus Media Wireless shall also be part of the
     Pledged Property.

2.7  Only upon prior consent by Pledgee shall Pledgors be able to receive
     dividends or share profits from the Pledged Property. The dividends or the
     profits received by Pledgors from the Pledged Property shall be deposited
     into Pledgee's bank account designated by Pledgee respectively, to be under
     the supervision of Pledgee and used as the Pledged Property to repay in
     priority the Guaranteed Liabilities.

                           ARTICLE 3 RELEASE OF PLEDGE

In respect of equity interest of Focus Media Wireless, upon full and complete
performance by relevant Pledgors of all of their Contractual Obligations and
upon the full repayment by relevant Pledgors of all the Guaranteed
Liabilities(if any), the Pledgee shall, at the request of relevant Pledgors,
release the pledge created on Focus Media Wireless under this Agreement, and
shall cooperate with Pledgors to go through the formalities to cancel the record
of the Equity Pledge in the shareholder register of Focus Media Wireless; in
case of the Equity Pledge having been recorded at the registration department of
Administration of Industry and Commerce of Focus Media Wireless, the relevant
Parties shall cooperate with each other to go through the formalities to cancel
such record of the Equity Pledge. The reasonable fees incurred in connection
with such release to be borne by Pledgee with the same proportion.

                   ARTICLE 4 DISPOSAL OF THE PLEDGED PROPERTY

4.1  Pledgors, Focus Media Wireless and Pledgee hereby agree that, in case of
     any Breaching Event, the Pledgee, shall have the right to exercise, upon
     giving written notice to Pledgors, all of the remedial rights and powers
     enjoyable by them under PRC Law, Transaction Agreements and the terms
     hereof, including but not limited to being repayment in priority with
     proceeds from auctions or sale-offs of the Pledged Property. Pledgee shall
     not be liable for any loss as the result of their reasonable exercise of
     such rights and powers.

4.2  Pledgee shall have the right to designate in writing its legal counsel or
     other agents to exercise on their respective behalf any and all rights and
     powers set out

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     above, and neither Pledgors nor Focus Media Wireless shall not oppose
     thereto.

4.3  The reasonable costs incurred by Pledgee in connection with their exercise
     of any and all rights and powers set out above shall be borne by Pledgors,
     and Pledgee shall have the right to deduct the costs actually incurred from
     the proceeds that they acquire from the exercise of the rights and powers.

4.4  The proceeds that Pledgee acquires from the exercise of their respective
     rights and powers shall be used in the priority order as follows:

       -    First, to pay any cost incurred in connection with the disposal of
            the Pledged Property and the exercise by Pledgee of their respective
            rights and powers (including remuneration paid to their respective
            legal counsels and agents);

       -    Second, to pay any taxes and levies payable for the disposal of the
            Pledged Property; and

       -    Third, to repay Pledgee for the Guaranteed Liabilities.

     In case of any balance after payment of the above amounts, Pledgee shall
     return the same to Pledgors or other persons entitled thereto according to
     the relevant laws and rules or submit the same to the local notary
     institution where Pledgee are domiciled (any fees incurred in relation
     thereto shall be borne by Pledgors).

4.5  Pledgee shall have the option to exercise, simultaneously or in certain
     sequence, any of the remedies at breaching that it is entitled to in
     respect of the equity interest of Focus Media Wireless holding by any
     Pledgor; Pledgee shall not be obliged to exercise other remedies at
     breaching before their exercise of the right to the auctions or sale-offs
     of the Pledged Property hereunder. Pledgors or Focus Media Wireless shall
     not oppose to whether Pledgee exercise any part of the right to the pledge
     or the sequence of exercising the pledge interest.

                            ARTICLE 5 FEES AND COSTS

  All costs actually incurred in connection with the establishment of the Equity
  Pledge hereunder, including but not limited to stamp duties, any other taxes,
  all legal fees, etc shall be borne by the Pledgee.

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                        ARTICLE 6 CONTINUITY AND NO WAIVE

The Equity Pledge hereunder is a continuous guarantee, with its validity to
continue until the full performance of the Contractual Obligations or the full
repayment of the Guaranteed Liabilities. Neither exemption or grace period
granted by Pledgee to Pledgors in respect of their breach, nor delay by Pledgee
in exercising any of their rights under the Transaction Agreements and this
Agreement shall affect the rights of Pledgee under this Agreement, relevant PRC
Law and the Transaction Agreements, the rights of Pledgee to demand at any time
thereafter the strict performance of the Transaction Agreements and this
Agreement by Pledgors or the rights Pledgee may be entitled to due to subsequent
breach by Pledgors of the obligations under the Transaction Agreements and/or
this Agreement.

              ARTICLE 7 REPRESENTATIONS AND WARRANTIES BY PLEDGORS

Each of Pledgors hereby, in respect of itself and Focus Media Wireless in which
it holds equity interest, represents and warrants to Pledgee as follows:

7.1  Each Individual Pledgor is a limited liability corporation duly registered
     and validly existing under PRC Law, with independent status as a legal
     person; Each of Shareholders has full and independent legal status and
     legal capacity to execute, deliver and perform this Agreement, and may act
     independently as a subject of actions.

7.2  Focus Media Wireless in which the Pledgors hold equity interest is a
     limited liability corporation duly incorporated and validly existing under
     PRC Law, it has independent status as a legal person; it has full and
     independent legal status and capacity to execute, deliver and perform this
     Agreement and can independently be a subject of actions. It has full right
     and authorization to execute and deliver this Agreement and other documents
     relating to the transaction as stipulated in this Agreement and to be
     executed by them. It also has full right and authorization to complete the
     transaction stipulated in this Agreement.

7.3  All reports, documents and information concerning Pledgors and all matters
     as required by this Agreement which are provided by Pledgors to Pledgee
     before this Agreement comes into effect are true, correct and effective in
     all material aspects

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     as of the execution hereof.

7.5  At the time of the effectiveness of this Agreement, Pledgors are the sole
     legal owner of the Pledged Property, with no existing dispute whatever
     concerning the ownership of the Pledged Property. Pledgors have the right
     to dispose of the Pledged Property or any part thereof.

7.6  Except for the encumbrance set on the Pledged Property hereunder and the
     rights set under the Transaction Agreements, there is no other encumbrance
     or third party interest set on the Pledged Property.

7.7  The Pledged Property is capable of being pledged or transferred according
     to the laws, and Pledgors have the full right and power to pledge the
     Pledged Property to Pledgee according to this Agreement.

7.8  This Agreement constitutes the legal, valid and binding obligations on
     Pledgors when it is duly executed by Pledgors.

7.9  Any consent, permission, waive or authorization by any third person, or any
     approval, permission or exemption by any government authority, or any
     registration or filing formalities (if required by laws) with any
     government authority to be handled or obtained in respect of the execution
     and performance hereof and the Equity Pledge hereunder have already been
     handled or obtained, and will be fully effective during the valid term of
     this Agreement.

7.10 The execution and performance by Pledgors of this Agreement are not in
     violation of or conflict with any laws applicable to them, or any agreement
     to which they are a party or which has binding effect on their assets, any
     court judgment, any arbitration award, or any administration authority
     decision.

7.11 The pledge hereunder constitutes the encumbrance of first order in priority
     on the Pledged Property.

7.12 All taxes and fees payable in connection with acquisition of the Pledged
     Property have already been paid in full amount by Pledgors.

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7.13 There is no pending or, to the knowledge of Pledgors, threatened
     litigation, legal process or demand by any court or any arbitral tribunal
     against Pledgors, or their property, or the Pledged Property, nor is there
     any pending or, to the knowledge of Pledgors, threatened litigation, legal
     process or demand by any government authority or any administration
     authority against Pledgors, or their property, or the Pledged Property,
     which is of material or detrimental effect on the economic status of
     Pledgors or their capability to perform the obligations hereunder and the
     Guaranteed Liabilities.

7.14 Pledgors hereby warrant to Pledgee that the above representations and
     warranties will remain true, correct and effective at any time and under
     any circumstance before the Contractual Obligations are fully performed or
     the Guaranteed Liabilities are fully repaid, and will be fully complied
     with.

     ARTICLE 8 - REPRESENTATIONS AND WARRANTIES BY FOCUS MEDIA WIRELESS

Focus Media Wireless hereby represents and warrants to Pledgee as follows:

8.1  Focus Media Wireless is a limited liability corporation duly incorporated
     and validly existing under PRC Law, with full capacity of disposition and
     has obtained due authorization to execute, deliver and perform this
     Agreement and can independently be a subject of actions.

8.2  All reports, documents and information concerning Pledged Property and all
     matters as required by this Agreement which are provided by Focus Media
     Wireless to Pledgee before this Agreement comes into effect are true,
     correct and effective in all material aspects as of the execution hereof.

8.3  All reports, documents and information concerning Pledged Property and all
     matters as required by this Agreement which are provided by Focus Media
     Wireless to Pledgee after this Agreement comes into effect are true,
     correct and effective in all material aspects upon provision.

8.4  This Agreement constitutes the legal, valid and binding obligations on
     Focus Media Wireless when it is duly executed by Focus Media Wireless.

8.5  It has full right and authorization to execute and deliver this Agreement
     and other

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     documents relating to the transaction as stipulated in this Agreement and
     to be executed by them. It also has full right and authorization to
     complete the transaction stipulated in this Agreement.

8.6  There is no pending or, to the knowledge of Focus Media Wireless,
     threatened litigation, legal process or demand by any court or any arbitral
     tribunal against Focus Media Wireless, or their property (including but are
     not limited to the Pledged Property), nor is there any pending or, to the
     knowledge of Focus Media Wireless, threatened litigation, legal process or
     demand by any government authority or any administration authority against
     Focus Media Wireless, or their property (including but are not limited to
     the Pledged Property), which is of material or detrimental effect on the
     economic status of Focus Media Wireless or their capability to perform the
     obligations hereunder and the Guaranteed Liabilities.

8.7  Focus Media Wireless hereby agree to bear joint responsibilities to Pledgee
     in respect of the representations and Warranties made by its relevant
     Plegor according to Article 7.5, Article 7.6, Article 7.7, Article 7.9 and
     Article 7.11 hereof.

8.8  Focus Media Wireless hereby warrant to Pledgee that the above
     representations and warranties will remain true, correct and effective at
     any time and under any circumstance before the Contractual Obligations are
     fully performed or the Guaranteed Liabilities are fully repaid, and will be
     fully complied with.

                      ARTICLE 9 - UNDERTAKINGS BY PLEDGORS

Each of Pledgors hereby individually undertakes to Pledgee in respect of it and
its Focus Media Wireless of which it holds equity as follows:

9.1  Without the prior written consent by Pledgee, Pledgors shall not establish
     or permit to establish any new pledge or any other encumbrance on the
     Pledged Property.

9.2  Without first giving written notice to Pledgee and having Pledgee's prior
     written consent, Pledgors shall not transfer the Pledged Property, and any
     attempt by Pledgors to transfer the Pledged Property shall be null and
     void. The proceeds

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     from transfer of the Pledged Property by Pledgors shall be used to repay to
     Pledgee in advance the Guaranteed Liabilities or submit the same to the
     third party agreed with Pledgee.

9.3  In case of any litigation, arbitration or other demand which may affect
     detrimentally the interest of Pledgors or Pledgee under the Transaction
     Agreements and hereunder or the Pledged Property, Pledgors undertake to
     notify Pledgee thereof in writing as soon as possible and promptly and
     shall take, at the reasonable request of Pledgee, all necessary measures to
     ensure the pledge interest of Pledgee in the Pledged Property.

9.4  Pledgors shall not carry on or permit any act or action which may affect
     detrimentally the interest of Pledgee under the Transaction Agreements and
     hereunder or the Pledged Property.

9.5  Pledgors guarantee that they shall, at the reasonable request of Pledgee,
     take all necessary measures and execute all necessary documents (including
     but not limited to supplementary agreement hereof) in respect of ensuring
     the pledge interest of Pledgee in the Pledged Property and the exercise and
     realization of the rights thereof.

9.6  In case of assignment of any Pledged Property as the result of the exercise
     of the right to the pledge hereunder, Pledgors guarantee that they will
     take all necessary measures to realize such assignment.

9.7  Without the prior written consent by the Pledgee, if the business term of
     Focus Media Wireless expires during the term of this Agreement, each
     Pledgor shall then take all necessary measures to extend such business term
     to ensure the business term of Focus Media Wireless not be expired during
     the term of this Agreement.

                ARTICLE 10 - UNDERTAKINGS BY FOCUS MEDIA WIRELESS

10.1 Any consent, permission, waive or authorization by any third person, or any
     approval, permission or exemption by any government authority, or any
     registration or filing formalities (if required by laws) with any
     government authority to be handled or obtained in respect of the execution
     and performance

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     hereof and the Equity Pledge hereunder will be cooperated to handle or
     obtain by Focus Media Wireless to their best and will be ensured to remain
     full effective during the valid term of this Agreement.

10.2 Without the prior written consent by Pledgee, Focus Media Wireless shall
     not cooperate to establish or permit to establish any new pledge or any
     other encumbrance on the Pledged Property.

10.3 Without having Pledgee's prior written consent, Focus Media Wireless shall
     not cooperate to transfer or permit to transfer the Pledged Property.

10.4 In case of any litigation, arbitration or other demand which may affect
     detrimentally the interest of Focus Media Wireless or Pledgee under the
     Transaction Agreements and hereunder or the equity of Focus Media Wireless
     as the Pledged Property, Focus Media Wireless undertake to notify Pledgee
     thereof in writing as soon as possible and promptly and shall take, at the
     reasonable request of Pledgee, all necessary measures to ensure the pledge
     interest of Pledgee in the Pledged Property.

10.5 Focus Media Wireless shall not carry on or permit any act or action which
     may affect detrimentally the interest of Pledgee under the Transaction
     Agreements and hereunder or the Pledged Property.

10.6 Focus Media Wireless shall provide Pledgee with the financial statement of
     the last calendar season within the first month of each calendar season,
     including but are not limited to the balance sheet, the income statement
     and the statement of cash flow.

10.7 Focus Media Wireless guarantee that they shall, at the reasonable request
     of Pledgee, take all necessary measures and execute all necessary documents
     (including but not limited to supplementary agreement hereof) in respect of
     ensuring the pledge interest of Pledgee in the Pledged Property and the
     exercise and realization of the rights thereof.

10.8 In case of assignment of any Pledged Property as the result of the exercise
     of the right to the pledge hereunder, Focus Media Wireless guarantee that
     they will take

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     all necessary measures to realize such assignment.

                      ARTICLE 11 - CHANGE OF CIRCUMSTANCES

As supplement and subject to compliance with other terms of the Transaction
Agreements and this Agreement, in case that at any time the promulgation or
change of any PRC Law, regulations or rules, or change in interpretation or
application of such laws, regulations and rules, or the change of the relevant
registration procedures enables Pledgee to believe that it will be illegal or in
conflict with such laws, regulations or rules to further maintain the
effectiveness of this Agreement and/or dispose of the Pledged Property in the
way provided herein, Pledgors and Focus Media Wireless shall, at the written
direction of Pledgee and in accordance with the reasonable request of Pledgee,
promptly take actions and/or execute any agreement or other document, in order
to:

     (1)  keep this Agreement remain in effect;

     (2)  facilitate the disposal of the Pledged Property in the way provided
          herein; and/or

     (3)  maintain or realize the intention or the guarantee established
          hereunder.

              ARTICLE 12 - EFFECTIVENESS AND TERM OF THIS AGREEMENT

12.1 This Agreement shall become effective when this Agreement is duly executed
     by Pledgee, Focus Media Wireless and the Pledgors who hold the equity
     interest in Focus Media Wireless.

12.2 The Pledgors who hold the equity interest in Focus Media Wireless and Focus
     Media Wireless shall legally record the Equity Pledge in the shareholders'
     register of Focus Media Wireless. Pledgors shall provide the registration
     certification of the Equity Pledge being recorded in the shareholders'
     register as mentioned above to Pledgee in a way satisfactory to Pledgee.

12.3 This Agreement shall have its valid term until the full performance of the
     Contractual Obligations or the full repayment of the Guaranteed
     Liabilities.

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                               ARTICLE 13 - NOTICE

13.1 Any notice, request, demand and other correspondences made as required by
     or in accordance with this Agreement shall be made in writing and delivered
     to the relevant Party.

13.2 The abovementioned notice or other correspondences shall be deemed to have
     been delivered when it is transmitted if transmitted by facsimile; it shall
     be deemed to have been delivered when it is delivered if delivered in
     person; it shall be deemed to have been delivered five (5) days after
     posting the same if posted by mail.

                           ARTICLE 14 - MISCELLANEOUS

14.1 Pledgee may, upon notice to Pledgors and Focus Media Wireless but not
     necessarily with Pledgors and Focus Media Wireless's consent, assign
     Pledgee's rights and/or obligations hereunder to any third party; provided
     that Pledgors may not, without Pledgee's prior written consent, assign
     Pledgors' rights, obligations and/or liabilities hereunder to any third
     party. Successors or permitted assignees (if any) of Pledgors shall
     continue to perform the obligations of Pledgors under this Agreement.

14.2 This Agreement shall be prepared in the Chinese language in four (4)
     original copies, with each involved Party holding one (1) copy hereof.

14.3 The formation, validity, execution, amendment, interpretation and
     termination of this Agreement shall be subject to PRC Law.

14.4 Any disputes arising hereunder and in connection herewith shall be settled
     through consultations among the Parties, and if the Parties cannot reach an
     agreement regarding such disputes within thirty (30) days of their
     occurrence, such disputes shall be submitted to China International
     Economic and Trade Arbitration Commission for arbitration in Shanghai in
     accordance with the arbitration rules of such Commission, and the
     arbitration award shall be final and binding on all Parties.

14.5 Any rights, powers and remedies empowered to any Party by any provisions
     herein shall not preclude any other rights, powers and remedies enjoyed by
     such Party in accordance with laws and other provisions under this
     Agreement, and the

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      exercise of its rights, powers and remedies by a Party shall not preclude
      its exercise of its other rights, powers and remedies by such Party.

14.6  Any failure or delay by a Party in exercising any of its rights, powers
      and remedies hereunder or in accordance with laws (hereinafter, the
      "PARTY'S RIGHTS") shall not lead to a waiver of such rights, and the
      waiver of any single or partial exercise of the Party's Rights shall not
      preclude such Party from exercising such rights in any other way and
      exercising the remaining part of the Party's Rights.

14.7  The titles of the Articles contained herein shall be for reference only,
      and in no circumstances shall such titles be used in or affect the
      interpretation of the provisions hereof.

14.8  Each provision contained herein shall be severable and independent from
      each of other provisions, and if at any time any one or more articles
      herein become invalid, illegal or unenforceable, the validity, legality or
      enforceability of the remaining provisions herein shall not be affected as
      a result thereof.

14.9  This Agreement shall substitute any other documents on the same subject
      executed by relevant Parties hereof once duly executed.

14.10 Any amendments or supplements to this Agreement shall be made in writing.
      Except for assignment by Pledgee of its rights hereunder according to
      Article 14.1 of this Agreement, the amendments or supplements to this
      Agreement shall take effect only when properly signed by the Parties to
      this Agreement.

14.11 This Agreement shall be binding on the legal successors of the Parties.

14.12 At the time of execution hereof, each of Pledgors shall sign respectively
      a Power of Attorney (as set out in Appendix I hereto, hereinafter, the
      "POWER OF ATTORNEY") to authorize any person designated by the Pledgee to
      sign on the Pledgee's behalf according to this Agreement any and all legal
      documents necessary for the exercise of Pledgee's rights hereunder. Such
      Power of Attorney shall be delivered to the Pledgee to keep in custody
      and, when necessary, the Pledgee may at any time submit the Power of
      Attorney to the relevant government authority.

                                       15
<PAGE>

                   [The remainder of this page is left blank]

                                       16
<PAGE>

IN WITNESS HEREOF, the following Parties have caused this Equity Pledge
Agreement to be executed as of the date and in the place first here above
mentioned.

SHANGHAI FOCUS MEDIA ADVERTISEMENT CO., LTD.
(chop)
Signature by Legal Representative:   /s/ Jason Nanchun Jiang
                                  -----------------------------

SHANGHAI FOCUS MEDIA ADVERTISING AGENCY CO., LTD.
(chop)
Signature by Legal Representative:   /s/ Jason Nanchun Jiang
                                  -----------------------------

BEIJING DOTAD TECHNOLOGY CO., LTD.
(chop)
Signature by Legal Representative:   /s/ Jason Nanchun Jiang
                                  -----------------------------

BEIJING FOCUS MEDIA WIRELESS CO., LTD.
Signature by Legal Representative:   /s/ Jason Nanchun Jiang
                                  -----------------------------

                                       17
<PAGE>

APPENDIX I:

                                POWER OF ATTORNEY

The company hereby irrevocably entrust Mr. Jason Nanchun Jiang [Identity Card
number: 310109730305521], as the authorized representative of the company, to
sign all the necessary or useful legal documents for the exercise of the rights
by Beijing Dotad Technology Co., Ltd under the Equity Pledge Agreement among
Beijing Dotad Technology Co., Ltd, the company, Beijing Focus Media Wireless
Co., Ltd and other relevant party dated _____, 2006.

                  Shanghai Focus Media Advertisement Co., Ltd.
                  (Chop)
                                  Signature:__________________

                                  Date:_______________________

                                       18
<PAGE>

                                POWER OF ATTORNEY

The company hereby irrevocably entrust Mr. Jason Nanchun Jiang [Identity Card
number: 310109730305521], as the authorized representative of the company, to
sign all the necessary or useful legal documents for the exercise of the rights
by Beijing Dotad Technology Co., Ltd under the Equity Pledge Agreement among
Beijing Dotad Technology Co., Ltd, the company, Beijing Focus Media Wireless
Co., Ltd and other relevant party dated _____, 2006.

                   Shanghai Focus Media Advertising Agency Co., Ltd.
                   (Chop)
                                  Signature:________________

                                  Date:_____________________

                                       19<PAGE>
                                                                   EXHIBIT 10.53

CONFIDENTIAL

================================================================================

                              CALL OPTION AGREEMENT

                                      AMONG

                   SHANGHAI FOCUS MEDIA ADVERTISEMENT CO., LTD

                SHANGHAI FOCUS MEDIA ADVERTISING AGENCY CO., LTD

                        BEIJING DOTAD TECHNOLOGY CO., LTD

                                       AND

                      BEIJING FOCUS MEDIA WIRELESS CO., LTD

                                   DATED AS OF

                                  MAY 22, 2006

================================================================================

<PAGE>

                              CALL OPTION AGREEMENT

This CALL OPTION AGREEMENT (this "AGREEMENT") is entered into in Shanghai of the
People's Republic of China (the "PRC") as of [date], 2006 by and among the
following Parties:

(1)  SHANGHAI FOCUS MEDIA ADVERTISEMENT CO., LTD. (hereinafter "FOCUS MEDIA
     ADVERTISEMENT")
     REGISTERED ADDRESS: F Room 1003, No.1027, Changning Road, Changning
     District, Shanghai
     LEGAL REPRESENTATIVE: Jason Nanchun Jiang

(2)  SHANGHAI FOCUS MEDIA ADVERTISING AGENCY CO., LTD. (hereinafter "FOCUS
     MEDIAADVERTISING AGENCY")
     REGISTERD ADDRESS: A65 Room, 28th Floor, No. 369, Changning Road, Changning
     District, Shanghai
     LEGAL REPRESENTATIVE: Jason Nanchun Jiang

(3)  BEIJING DOTAD TECHNOLOGY CO., LTD. (hereinafter "DOTAD TECHNOLOGY")
     REGISTERED ADDRESS: No. 1, Qi Road, Shangdi Development Region, Haidian
     District, Beijing
     LEGAL REPRESENTATIVE: [ ]

(4)  BEIJING FOCUS MEDIA WIRELESS CO., LTD. (hereinafter "FOCUS MEDIA WIRELESS")
     REGISTERED ADDRESS: Room 511, Huizhong Building, No. 1, Qi Road, Shangdi
     Development Region, Haidian District, Beijing
     LEGAL REPRESENTATIVE: [ ]

( Focus Media Advertisement and Focus Media Adverting Agency hereinafter shall
be individually referred to as a "SHAREHOLDER" and collectively, the
"SHAREHOLDERS". Shareholders, Dotad Technology and Focus Media Wireless
hereinafter shall be individually referred to as a "PARTY" and collectively
referred to as the "PARTIES".)

WHEREAS:

(1)  Shareholders are the enrolled shareholders of Focus Media Wireless, legally
     holding all the equity of the company as of the execution date of this
     Agreement, of which Focus Media Advertisement holds 90% interest while
     Focus Media Advertising Agency holds 10%.

(2)  The Shareholders intend to transfer to Dotad Technology, and Dotad
     Technology is willing to accept, all their respective equity interest in
     Focus Media Wireless to the extent not violating PRC Law.

                                       1
<PAGE>

(3)  In order to conduct the above equity transfer, the Shareholders agree to
     jointly grant Dotad Technology an irrevocable call option for equity
     transfer (hereinafter the "CALL OPTION"), under which and to the extent
     permitted by PRC Law, the Shareholders shall on demand of Dotad Technology
     transfer the Option Equity (as defined below) to Dotad Technology and/or
     any other entity or individual designated by it in accordance with the
     provisions contained herein.

THEREFORE, the Parties hereby have reached the following agreement upon mutual
consultations:

                             ARTICLE 1 - DEFINITION

1.1  Except as otherwise construed in the context, the following terms in this
     Agreement shall be interpreted to have the following meanings:

"PRC LAW" shall mean the then valid laws, administrative regulations,
administrative rules, local regulations, judicial interpretations and other
binding regulatory documents of the People's Republic of China.

"OPTION EQUITY" shall mean, in respect of each of the Shareholders, all of the
equity interest held thereby in the Focus Media Wireless Registered Capital (as
defined below);(in respect of Focus Media Advertisement, means the 90% equity it
holds in Focus Media Wireless, in respect of Focus Media Advertising Agency,
means the 10% equity it holds in Focus Media Wireless.).

"FOCUS MEDIA WIRELESS REGISTERED CAPITAL" shall mean the registered capital of
Focus Media Wireless as of the date of this Agreement, which shall include any
expanded registered capital as the result of any capital increase within the
term of this Agreement.

"TRANSFERRED EQUITY" shall mean the equity of Focus Media Wireless which Dotad
Technology has the right to require the Shareholders to transfer to it or its
designated entity or individual when Dotad Technology exercises its Call Option
(hereinafter the "EXERCISE OF OPTION") in accordance with Article 3.2 herein,
the amount of which may be all or part of the Option Equity and the details of
which shall be determined by Dotad Technology at its sole discretion in
accordance with the then valid PRC Law and from its commercial consideration.

"TRANSFER PRICE" shall mean all the consideration that Dotad Technology or its
designated entity or individual is required to pay to the Shareholders in order
to obtain the Transferred Equity upon each Exercise of Option. Upon each
Exercise of Option of Focus Media Wireless by Dotad Technology, all the Transfer
Price that Dotad Technology or its designated entity or individual shall pay to
the Shareholders shall be

                                       2
<PAGE>

calculated by multiplying the ratio of such Option Equity to the registered
capital of such Focus Media Wireless with the total amount of the registered
capital of such Focus Media Wireless. If there exists any regulatory provision
with respect to Transfer Price under the then PRC Law, Dotad Technology or its
designated entity or individual shall be entitled to determine the lowest price
permitted by PRC Law as the Transfer Price.

"BUSINESS PERMITS" shall mean any approvals, permits, filings, registrations
etc. which Focus Media Wireless is required to have for legally and validly
operating its advertisement designing, producing, agency, publishing and all
such other businesses, including but not limited to the Business License of the
Corporate Legal Person, the Tax Registration Certificate and such other relevant
licenses and permits as required by the then PRC Law.

"FOCUS MEDIA WIRELESS ASSETS" shall mean all the tangible and intangible assets
which Focus Media Wireless owns or has the right to use during the term of this
Agreement, including but not limited to any immoveable and moveable assets, and
such intellectual property rights as trademarks, copyrights, patents,
proprietary know-how, domain names and software use rights.

"MATERIAL AGREEMENT" shall mean an agreement to which Focus Media Wireless is a
party and which has a material impact on the businesses or assets of the Focus
Media Wireless,

1.2  The references to any PRC Law herein shall be deemed

     (1)  to include the references to the amendments, changes, supplements and
          reenactments of such law, irrespective of whether they take effect
          before or after the formation of this Agreement; and

     (2)  to include the references to other decisions, notices or regulations
          enacted in accordance therewith or effective as a result thereof.

1.3  Except as otherwise stated in the context herein, all references to an
     Article, clause, item or paragraph shall refer to the relevant part of this
     Agreement.

                        ARTICLE 2 - GRANT OF CALL OPTION

     The Parties agree to exclusively grant Dotad Technology hereby irrevocably
     and without any additional conditions with a Call Option, under which Dotad
     Technology shall have the right to require the Shareholders to transfer the
     Option Equity to Dotad Technology or its designated entity or individual in
     such method as set out herein and as permitted by PRC Law. Dotad Technology
     also agrees to accept such Call Option.

                                       3
<PAGE>

                    ARTICLE 3 - METHOD OF EXERCISE OF OPTION

3.1  To the extent permitted by PRC Law, Dotad Technology shall have the sole
     discretion to determine the specific time, method and times of its Exercise
     of Option.

3.2  If the then PRC Law permits Dotad Technology and/or other entity or
     individual designated by it to hold all the equity interest of Focus Media
     Wireless, then Dotad Technology shall have the right to elect to exercise
     all of its Call Option at once, where Dotad Technology and/or other entity
     or individual designated by it shall accept all the Option Equity from the
     Shareholders at once; if the then PRC Law permits Dotad Technology and/or
     other entity or individual designated by it to hold only part of the equity
     in Focus Media Wireless, Dotad Technology shall have the right to determine
     the amount of the Transferred Equity within the extent not exceeding the
     upper limit of shareholding ratio set out by the then PRC Law (hereinafter
     the "SHAREHOLDING LIMIT"), where Dotad Technology and/or other entity or
     individual designated by it shall accept such amount of the Transferred
     Equity from the Shareholders. In the latter case, Dotad Technology shall
     have the right to exercise its Call Option at multiple times in line with
     the gradual deregulation of PRC Law on the permitted Shareholding Limit,
     with a view to ultimately acquiring all the Option Equity.

3.3  At each Exercise of Option by Dotad Technology, each of the Shareholders
     shall transfer their respective equity in the Focus Media Wireless to Dotad
     Technology and/or other entity or individual designated by it respectively
     in accordance with the amount required in the Exercise Notice stipulated in
     Article 3.5. Dotad Technology and other entity or individual designated by
     it shall pay the Transfer Price to each of the Shareholders who has
     transferred the Transferred Equity for the Transferred Equity accepted in
     each Exercise of Option. If permitted by PRC Law, Dotad Technology shall
     have the right to set-off the Transfer Price with it/its affiliates' credit
     rights (if any) against the Shareholders.

3.4  In each Exercise of Option, Dotad Technology may accept the Transferred
     Equity by itself or designate any third party to accept all or part of the
     Transferred Equity.

3.5  On deciding each Exercise of Option, Dotad Technology shall issue to the
     Shareholders a notice for exercising the Call Option (hereinafter the
     "EXERCISE NOTICE", the form of which is set out as Appendix I hereto). The
     Shareholders shall, upon receipt of the Exercise Notice, forthwith transfer
     all the Transferred Equity in accordance with the Exercise Notice to Dotad
     Technology and/or other entity or individual designated by Dotad Technology
     in such method as described in Article 3.3 herein.

                                       4
<PAGE>

3.6  The Shareholders hereby severally undertake and guarantee that once Dotad
     Technology issues the Exercise Notice in respect to the specific
     Transferred Equity of the Focus Media Wireless held by it:

     (1)  it shall immediately hold or request to hold a shareholders' meeting
          of the Focus Media Wireless and adopt a resolution through the
          shareholders' meeting, and take all other necessary actions to agree
          to the transfer of all the Call Option to Dotad Technology and/or
          other entity or individual designated by it at the Transfer Price and
          waive the possible preemption;

     (2)  it shall immediately enter into an equity transfer agreement with
          Dotad Technology and/or other entity or individual designated by it
          for transfer of all the Transferred Equity to Dotad Technology and/or
          other entity or individual designated by it at the Transfer Price; and

     (3)  it shall provide Dotad Technology with necessary support (including
          providing and executing all the relevant legal documents, processing
          all the procedures for government approvals and registrations and
          bearing all the relevant obligations) in accordance with the
          requirements of Dotad Technology and of the laws and regulations, in
          order that Dotad Technology and/or other entity or individual
          designated by it may take all the Transferred Equity free from any
          legal defect.

3.7  At the meantime of this Agreement, the Shareholders shall respectively
     enter into a power of attorney (hereinafter the "POWER OF ATTORNEY", the
     form of which is set out as Appendix II hereto), authorizing in writing any
     person designated by Dotad Technology to, on behalf of such Shareholder, to
     enter into any and all of the legal documents in accordance with this
     Agreement so as to ensure that Dotad Technology and/or other entity or
     individual designated by it take all the Transferred Equity free from any
     legal defect. Such Power of Attorney shall be delivered for custody by
     Dotad Technology and Dotad Technology may, at any time if necessary,
     require the Shareholders to enter into multiple copies of the Power of
     Attorney respectively and deliver the same to the relevant government
     department.

                   ARTICLE 4 - REPRESENTATIONS AND WARRANTIES

4.1  Each of the Shareholders hereby severally represents and warrants in
     respect to it self and the Focus Media Wireless as follows:

      4.1.1 Each of Shareholders is a limited liability corporation duly
            registered and validly existing under PRC Law, with independent
            status as a legal person; Each of Shareholders has full and
            independent legal status and legal capacity to execute, deliver and
            perform this Agreement, and may act

                                       5
<PAGE>

            independently as a subject of actions.

      4.1.2 This Agreement is executed and delivered by Shareholders legally and
            properly. This Agreement constitutes the legal and binding
            obligations on Shareholders and is enforceable on it in accordance
            with its terms and conditions.

      4.1.3 The Shareholders are the enrolled legal owner of the Option Equity
            as of the effective date of this Agreement, and except the rights
            created by this Agreement, the Shareholders' Voting Rights Proxy
            Agreement entered into by Shareholders, Dotad Technology and Focus
            Media Wireless dated [ ] 2006 (the "PROXY AGREEMENT"), the Equity
            Pledge Agreement entered into by Shareholders, Dotad Technology and
            Focus Media Wireless dated [ ] 2006 (the "EQUITY PLEDGE AGREEMENT"),
            there is no lien, pledge, claim and other encumbrances and third
            party rights on the Option Equity. In accordance with this
            Agreement, Dotad Technology and/or other entity or individual
            designated by it may, after the Exercise of Option, obtain the
            proper title to the Transferred Equity free from any lien, pledge,
            claim and other encumbrances and third party rights.

      4.1.4 Focus Media Wireless shall obtain complete Business Permits as
            necessary for its operations upon this Agreement taking effect, and
            Focus Media Wireless shall have sufficient rights and qualifications
            to operate within PRC the businesses of value-added
            telecommunication service and other business relating to its current
            business structure. Focus Media Wireless has conducted its business
            legally since its establishment and has not incurred any cases which
            violate or may violate the regulations and requirements set forth by
            the departments of commerce and industry, tax, culture, news,
            quality technology supervision, labor and social security and other
            governmental departments or any disputes in respect of breach of
            contract.

                  ARTICLE 5 - UNDERTAKINGS BY THE SHAREHOLDERS

5.1   The Shareholders hereby individually undertake within the term of this
      Agreement that it must take all necessary measures to ensure that Focus
      Media Wireless is able to obtain all the Business Permits necessary for
      its business in a timely manner and all the Business Permits remain in
      effect at any time. Without the prior written consent by Dotad Technology,
      if the business term of Focus Media Wireless expires during the term of
      this Agreement, Shareholders shall then take all necessary measures to
      extend such business term to ensure the business term of Focus Media
      Wireless not be expired during the term of this Agreement.

5.2   Unless otherwise stipulated by PRC Law applicable during the term of the

                                       6
<PAGE>

Agreement, the Shareholders hereby individually undertake within the term of
this Agreement that without the prior written consent by Dotad Technology,

5.2.1  no Shareholders shall transfer or otherwise dispose of any Option Equity
       or create any encumbrance or other third party rights on any Option
       Equity;

5.2.2  it shall not increase or decrease the Focus Media Wireless Registered
       Capital or cast affirmative vote regarding the aforesaid increase or
       decrease in registered capital;

5.2.3  it shall not dispose of or cause the management of Focus Media Wireless
       to dispose of any of the Focus Media Wireless Assets (except as occurs
       during the arm's length operations);

5.2.4  it shall not terminate or cause the management of Focus Media Wireless to
       terminate any Material Agreements entered into by Focus Media Wireless,
       or enter into any other Material Agreements in conflict with the existing
       Material Agreements;

5.2.5  it shall not individually or collectively cause each Focus Media Wireless
       to conduct any transactions that may substantively affect the asset,
       liability, business operation, equity structure, equity of a third party
       and other legal rights (except those occurring during the arm's length
       operations or daily operation, or having been disclosed to and approved
       by Dotad Technology in writing);

5.2.6  it shall not appoint or cancel or replace any executive directors or
       members of board of directors (if any), supervisors or any other
       management personnel of Focus Media Wireless to be appointed or dismissed
       by the Shareholders;

5.2.7  it shall not announce the distribution of or in practice release any
       distributable profit, dividend or share profit or cast affirmative votes
       regarding the aforesaid distribution or release;

5.2.8  it shall ensure that Focus Media Wireless shall validly exist and prevent
       it from being terminated, liquidated or dissolved;

5.2.9  it shall not amend the Articles of Association of Focus Media Wireless or
       cast affirmative votes regarding such amendment;

5.2.10 it shall ensure that Focus Media Wireless shall not lend or borrow any
       money, or provide guarantee or engage in security activities in any other
       forms, or bear any substantial obligations other than on the arm's length
       basis.
                                       7
<PAGE>

5.3   The Shareholders hereby individually undertake that it must make all its
      efforts during the term of this Agreement to develop the business of Focus
      Media Wireless, and ensure that the operations of Focus Media Wireless are
      legal and in compliance with the regulations and that it shall not engage
      in any actions or omissions which might harm the Focus Media Wireless
      Assets or its credit standing or affect the validity of the Business
      Permits of Focus Media Wireless.

5.4   Focus Media Wireless undertakes that, before Dotad Technology exercises
      the Option and acquire all equity of Focus Media Wireless, Focus Media
      Wireless shall not do the following:

      5.4.1 Sell, transfer, mortgage or dispose by other way any assets,
            business, revenue or other legal rights of its own or any Focus
            Media Wireless, or permit creating any encumbrance or other third
            party's interest on such assets, business, revenue or other legal
            rights (except as occurs during the arm's length or operations or
            daily operation, or as is disclosed to Dotad Technology and approved
            by Dotad Technology in writing);

      5.4.2 conduct any transactions that may substantively affect the asset,
            liability, business operation, equity structure, equity of a third
            party and other legal rights (except those occurring during the
            arm's length operations or daily operation, or having been disclosed
            to Dotad Technology and approved by Dotad Technology in writing);

      5.4.3 release any dividend or share profit to Shareholders in any form.

                           ARTICLE 6 - CONFIDENTIALITY

6.1   Notwithstanding the termination of this Agreement, the Shareholders shall
      be obligated to keep in confidence the following information (hereinafter
      collectively the "CONFIDENTIAL INFORMATION"):

      (i)   information on the execution, performance and the contents of this
            Agreement;

      (ii)  the commercial secret, proprietary information and customer
            information in relation to Dotad Technology known to or received by
            it as the result of execution and performance of this Agreement; and

      (iii) the commercial secrets, proprietary information and customer
            information in relation to Focus Media Wireless known to or received
            by it as the shareholder of Focus Media Wireless.

      The Shareholders may use such Confidential Information only for the
      purpose of

                                       8
<PAGE>

      performing its obligations under this Agreement. No Shareholders shall
      disclose the above Confidential Information to any third parties without
      the written consent from Dotad Technology, or they shall bear the default
      liability and indemnify the losses.

6.2   Upon termination of this Agreement, both Shareholders shall, upon demand
      by Dotad Technology, return, destroy or otherwise dispose of all the
      documents, materials or software containing the Confidential Information
      and suspend using such Confidential Information.

6.3   Notwithstanding any other provisions herein, the validity of this Article
      shall not be affected by the suspension or termination of this Agreement.

                          ARTICLE 7 - TERM OF AGREEMENT

7.1   Limited by the Article 7.2 and 7.3 of this Agreement, this Agreement shall
      take effect as of the date of formal execution by the Parties with the
      term of twenty (20) years, unless the Parties terminate the Agreement with
      the written agreement in advance, or the Parties terminate the Agreement
      in accordance with section 9.1 of this Agreement. Upon the expiration of
      this Agreement, the Agreement will be automatically renewed for one (1)
      year, unless Dotad Technology gives the other Parties written notice of
      its intention not renew at least thirty (30) days prior to expiration.

7.2   In respect of the Shareholder, when it transfer all of its Option Equity
      for all the equity interest they held in Focus Media Wireless to Dotad
      Technology and/or other entity or individual designated by it in
      accordance with this Agreement, the restriction under this Agreement for
      such shareholder as the shareholder of the Focus Media Wireless will be
      terminated. After termination of this Agreement in respect to such
      Shareholder according to this Article, this Agreement continues to be
      fully valid in respect to other Shareholders.

7.3   During the term of this Agreement, should the business term of Focus Media
      Wireless terminate by any reason; this Agreement to Focus Media Wireless
      and Shareholders (to the extent that it acts as the shareholder of Focus
      Media Wireless) will be terminated.

                               ARTICLE 8 - NOTICE

8.1   Any notice, request, demand and other correspondences made as required by
      or in accordance with this Agreement shall be made in writing and
      delivered to the relevant Party.

8.2   The abovementioned notice or other correspondences shall be deemed to
      have

                                       9
<PAGE>

      been delivered when it is transmitted if transmitted by facsimile; it
      shall be deemed to have been delivered when it is delivered if delivered
      in person; it shall be deemed to have been delivered five (5) days after
      posting the same if posted by mail.

                  ARTICLE 9 - LIABILITY FOR BREACH OF CONTRACT

9.1   The Parties agree and confirm that, if any party (hereinafter the
      "DEFAULTING Party") breaches substantially any of the provisions herein or
      omits substantially to perform any of the obligations hereunder, or fails
      substantially to perform any of the obligations under this Agreement, such
      a breach or omission shall constitute a default under this Agreement
      (hereinafter a "DEFAULT"), then non-defaulting Party shall have the right
      to require the Defaulting Party to rectify such Default or take remedial
      measures within a reasonable period. If the Defaulting Party fails to
      rectify such Default or take remedial measures within such reasonable
      period or within ten (10) days of non-defaulting Party's notifying the
      Defaulting Party in writing and requiring it to rectify the Default, then
      non-defaulting Party shall have the right at its own discretion to select
      any of the following remedial measures:

      (1) to terminate this Agreement and require the Defaulting Party to
      indemnify it for all the damage; or

      (2) specific performance of the obligations of the Defaulting Party
      hereunder and require the Defaulting Party to indemnify it for all the
      damage.

9.2   The Parties agree and confirm that in no circumstances shall the
      Shareholders request the termination of this Agreement for any reason,
      except otherwise stipulated by law or this Agreement.

9.3   Notwithstanding any other provisions herein, the validity of this Article
      shall stand disregarding the suspension or termination of this Agreement.

                           ARTICLE 10 - MISCELLANEOUS

10.1  This Agreement shall be prepared in the Chinese language in four (4)
      original copies, with each involved Party holding one (1) copy hereof.

10.2  The formation, validity, execution, amendment, interpretation and
      termination of this Agreement shall be subject to PRC Law.

10.3  Any disputes arising hereunder and in connection herewith shall be settled
      through consultations among the Parties to the dispute, and if the Parties
      to the dispute cannot reach an agreement regarding such disputes within
      [thirty (30)]

                                       10
<PAGE>

      days of their occurrence, such disputes shall be submitted to China
      International Economic and Trade Arbitration Commission for arbitration in
      Shanghai in accordance with the arbitration rules of such Commission, and
      the arbitration award shall be final and binding on all Parties to the
      dispute.

10.4  Any rights, powers and remedies empowered to any Party by any provisions
      herein shall not preclude any other rights, powers and remedies enjoyed by
      such Party in accordance with laws and other provisions under this
      Agreement, and the exercise of its rights, powers and remedies by a Party
      shall not preclude its exercise of its other rights, powers and remedies
      by such Party.

10.5  Any failure or delay by a Party in exercising any of its rights, powers
      and remedies hereunder or in accordance with laws (hereinafter the
      "PARTY'S RIGHTS") shall not lead to a waiver of such rights, and the
      waiver of any single or partial exercise of the Party's Rights shall not
      preclude such Party from exercising such rights in any other way and
      exercising the remaining part of the Party's Rights.

10.6  The titles of the Articles contained herein shall be for reference only,
      and in no circumstances shall such titles be used in or affect the
      interpretation of the provisions hereof.

10.7  Each provision contained herein shall be severable and independent from
      each of other provisions, and if at any time any one or more articles
      herein become invalid, illegal or unenforceable, the validity, legality or
      enforceability of the remaining provisions herein shall not be affected as
      a result thereof.

10.8  Upon execution, this Agreement shall substitute any other legal documents
      previously executed by the Parties on the same subject.

10.9  Any amendments or supplements to this Agreement shall be made in writing
      and shall take effect only when properly signed by the Parties to this
      Agreement.

10.10 Without prior written consent by Dotad Technology, the Shareholders shall
      not transfer to any third party any of its right and/or obligation under
      this Agreement, Dotad Technology shall have the right to transfer to any
      third party designated by it any of its right and/or obligation under this
      Agreement after notice to the Shareholders.

10.11 This Agreement shall be binding on the legal successors of the Parties. IN
      WITNESS HEREOF, the following Parties have caused this Call Option
      Agreement to be executed as of the date and in the place first here above
      mentioned.

                                       11
<PAGE>

SHANGHAI FOCUS MEDIA ADVERTISEMENT CO., LTD.
(chop)
Signature by Legal Representative:   /s/ Jason Nanchun Jiang
                                  -----------------------------

SHANGHAI FOCUS MEDIA ADVERTISING AGENCY CO., LTD.
(chop)
Signature by Legal Representative:   /s/ Jason Nanchun Jiang
                                  -----------------------------

BEIJING DOTAD TECHNOLOGY CO., LTD.
(chop)
Signature by Legal Representative:   /s/ Jason Nanchun Jiang
                                  -----------------------------

BEIJING FOCUS MEDIA WIRELESS CO., LTD.
Signature by Legal Representative:   /s/ Jason Nanchun Jiang
                                  -----------------------------

                                       12
<PAGE>

APPENDIX I:

                      FORMAT OF THE OPTION EXERCISE NOTICE

To: [Name of the Shareholder(s)]

As our company and you/your company signed an Call Option Agreement as of
[date], 2006 (hereinafter the "OPTION AGREEMENT"), and reached an agreement that
you/your company shall transfer the equity you/your company hold in [name of the
Focus Media Wireless](hereinafter the "FOCUS MEDIA WIRELESS") to our company or
any third parties designated by our company on demand of our company to the
extent as permitted by PRC Law and regulations,

Therefore, our company hereby gives this Notice to you/your as follows:

Our company hereby requires to exercise the Call Option under the Option
Agreement and [our company]/[name of company/individual] designated by our
company shall accept the equity you/your company hold accounting for ______% of
Focus Media Wireless Registered Capital (hereinafter the "PROPOSED ACCEPTED
EQUITY"). You/Your company is required to forthwith transfer all the Proposed
Accepted Equity to [our company]/[name of designated company/individual] upon
receipt of this Notice in accordance with the agreed terms in the Option
Agreement.

Best regards,

                                              BEIJING DOTAD TECHNOLOGYCO., LTD.
                                                                         (Chop)

                                        Authorized Representative: ____________
                                                             Date: ____________

                                       13
<PAGE>

APPENDIX II:

                          FORM OF THE POWER OF ATTORNEY

The company hereby irrevocably entrust Mr. Jason Nanchun Jiang [Identity Card
number: 310109730305521] , as the authorized representative of the company, to
sign the Equity Transfer Agreement between the company and Beijing Dotad
Technology Co., Ltd. regarding the Equity Transfer of Beijing Focus Media
Wireless Co., Ltd. and other relevant legal documents.

The company hereby confirms that once the Equity Transfer Agreement between the
company and Beijing Dotad Technology Co., Ltd. regarding the Equity Transfer of
Beijing Focus Media Wireless Co., Ltd. and other relevant legal documents are
signed by the entrusted representative for and on behalf of the company, such
agreement and other relevant legal documents constitute the legal and binding
obligations on the company.

                            Shanghai Focus Media Advertisement Co., Ltd.
                            (Chop)
                                             Signature: _______________
                                             Date: ____________________

                                       14
<PAGE>

                          FORM OF THE POWER OF ATTORNEY

The company hereby irrevocably entrust Mr. Jason Nanchun Jiang [Identity Card
number: 310109730305521] , as the authorized representative of the company, to
sign the Equity Transfer Agreement between the company and Beijing Dotad
Technology Co., Ltd. regarding the Equity Transfer of Beijing Focus Media
Wireless Co., Ltd. and other relevant legal documents.

The company hereby confirms that once the Equity Transfer Agreement between the
company and Beijing Dotad Technology Co., Ltd. regarding the Equity Transfer of
Beijing Focus Media Wireless Co., Ltd. and other relevant legal documents are
signed by the entrusted representative for and on behalf of the company, such
agreement and other relevant legal documents constitute the legal and binding
obligations on the company.

                            Shanghai Focus Media Advertising Agency Co., Ltd.
                            (Chop)
                                           Signature: _______________
                                           Date: ____________________

                                       15

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