Document:

EX-10.1

Exhibit 10.1

SCHEDULE NO. 2 DATED AS OF DECEMBER 28, 2004, TO

LOCALIZATION SERVICES, LICENSING AND CONTENT PROGRAMMING AGREEMENT

BETWEEN

AMERICA ONLINE, INC. (“AOL”) AND AMERICA ONLINE LATIN AMERICA, INC.(“AOLA”)

DATED AS OF SEPTEMBER 2, 2004 (the “Agreement”)

SCOPE OF WORK 

1. Detailed description of project to be accomplished by AOLA:

AOLA will create and program in the Spanish language areas for the Liguilla Apertura 2004
playoffs and the Mexican Soccer League 2005, as more specifically set forth in Section 2
below.

2. Deliverables and documentation to be produced by Consultant:

	 	a.	 	Liguilla Apertura 2004 Playoffs. AOLA will create and program the Futbol Mexicano 2004
Playoffs area (the “2004 Playoffs Area”) as follows, subject to the formatting and design
requirements set forth on Exhibit A attached hereto and subject to the site map attached
hereto as Exhibit B. All content shall be subject to AOL’s prior approval.

	 	1)	 	14 games played by the 8 best teams of Mexico Soccer Tournament to
include background information about the various teams, TV schedules and team
rankings.

	 	2)	 	To-The-Minute Updated Content to include an interactive page that will
reflect live, game-day play-by-play scores and field positions, updated through
December 23, 2004.

	 	3)	 	AOLA shall incorporate AOL products and functionality as appropriate,
including without limitation links to AOL Community and Alerts & Expressions. AOLA
shall program and send an appropriate alert or reminder to any member who opts-in
for such alert/reminder.

	 	4)	 	Content for Community debate and Member Interaction, including but not
limited to polls, no less frequently than weekly, that will link to relevant content
(e.g., playoff coverage).

	 	5)	 	Quiniela, an interactive feature that allows members to predict which
teams will win, and how much they will score.

	 	b.	 	Mexican Soccer League, 2005. AOLA will create and program the Futbol Mexicano 2005
area (the “Soccer 2005 Area”), subject to the formatting and design requirements set forth
on Exhibit A attached hereto and AOL’s prior approval:

	 	1)	 	Full year coverage of the Mexican Soccer league in 2005 including all
regular season and playoff games (the Liguilla 2005), specifically including the
following:

	 	2)	 	Stats, posted no later than 15 minutes after each game, to include final
game results, remaining schedule, overall team standings, group standings, best
scorers, best defense, best offense and dropdowns;

	 	3)	 	18 Team Home Pages that provide game schedules, team roster info, team
ranking, stadium photos and soccer songs, group standings, team schedules and team
info;

	 	4)	 	Interactive/Sticky Content including cheerleader voting gallery, weekly
game gallery, team news and Player of the week polls;

	 	5)	 	Quiniela, an interactive feature that allows members to predict which
teams will win, and how much they will score, including weekly vote, weekly cheat
sheet, previous results, top 10 ranking and the member’s ranking;

3. Time for Performance/Delivery:

AOLA shall submit the final design and functioning pages for each of the 2004 Playoffs Area
and the Soccer 2005 Area to AOL for testing and approval no less than seven (7) days prior
to the launch of each area.

	 	a.	 	2004 Playoffs Area will launch on November 24, 2004, and be live from November
24, 2004 through December 31, 2004.

	 	b.	 	The Soccer 2005 Area will launch on January 10, 2005, and be live from January
10, 2005 through December 31, 2005

4. Acceptance testing criteria for each Deliverable:

Applicable as described below    Not Applicable    XX   

5. Payments:

(a) Fee

AOL will pay AOLA $10,000 for the 2004 Playoffs Area.

AOL will pay AOLA $65,000 for the Soccer 2005 Area

(b) Payment Schedule

(i) AOL shall pay AOLA $10,000 on or before January 31, 2005. The Parties
acknowledge and agree that the 2004 Playoffs Area was completed and delivered as
scheduled.

(ii) AOL shall pay AOLA $65,000 in twelve (12) equal monthly installments of
$5,416.66 within thirty (30) days after receipt of AOLA’s monthly invoice. The first
such invoice shall be delivered to AOL no earlier than January 1, 2005.

(c) Maximum Dollar Amount

The maximum dollar amount payable to Consultant for all fees and expenses under this
Schedule: $ 75,000.

	 	 	 	 	 	 	 	 	 
	6.	 	Consultant Project Manager:Name: Alejandro Gomez

	 	 	 

	 
	 	 	 	 	 	Fax #:  52-55-5284-6896
	7.
	 	AOL Project Manager:                 
	 	Name:  Luz Long

	 
	 	 	 	 	 	Fax #:  703-265-6104

8. Term of this Schedule: November 22, 2004 – December 31, 2005

9. Additional Terms and Conditions:

	 	9.1	 	Licensing of Content. AOLA shall be solely responsible for obtaining
all necessary licenses for the content to be included within the 2004 Playoffs Area and
the Soccer 2005 Area.

	 	9.2	 	Modifications; Removal of Content. AOLA shall participate in regular
conference call meetings with AOL staff to ensure that any issues regarding the content
delivered under this Schedule No. 2 are resolved promptly. AOL shall have the right to
require changes to any page(s) delivered under this Schedule No. 2, and AOLA shall make
all such changes within five (5) business days after receipt of AOL’s request for such
changes. In addition, AOL shall have the right to direct AOLA to remove content or
modify programming in the event that AOL reasonably believes the content is
unacceptable for the AOL audience. AOLA must remove and/or modify such objectionable
content within twenty-four (24) hours after receipt of such request.

	 	9.3	 	Hosting. AOLA shall host all pages provided under this Schedule No. 2,
under the following domain name: <http://aolsvc.aol.com/latino/futbolmexicano>
or under such other domain name as shall be necessary for AOL to receive primary credit
for the traffic to all such pages from all third party measurement services.

	 	9.4	 	Reporting: AOLA will provide AOL with reporting (via ASPP and URC) on
a monthly basis. Such reports will detail impressions, click-throughs and page-views
as well as usage of Alerts and Reminders and Quiniela and Poll Results. AOLA shall
ensure that Omniture tags are coded on all pages provided under this Schedule No. 2.

	 	 	 
	AMERICA ONLINE, INC.

	 	CONSULTANT
	 
	 	 
	By: /s/ K. L. Turner

	 	By: /s/ W. Travis Good
	 
	 	 
	Print Name: Kenn Turner

	 	Print Name: W. Travis Good
	 
	 	 
	Title: SVP—Multicultural Marketing

	 	Title: V.P.-Technology and Operations
	 
	 	 
	Date: January 3, 2005

	 	Date: January 3, 2005
	 
	 	 

1

EXHIBIT A

FORMAT AND DESIGN REQUIREMENTS

AOLA shall ensure that the 2004 Playoffs Area and the Soccer 2005 Area meet the following format
and design requirements:

1. All pages shall be programmed in HTML.

6) All pages shall include the AOL Latino header/footer as provided by AOL.

7) All pages shall include the following advertising tags:

a. Main Page will have a 728x90 banner across top; and

	 	b.	 	All other pages will have a 728x90 across the top and a 160x600 down the
right side.

8) All links will be in a contrasting color.

9) Bullets will NOT be underlined.

	 	10)	 	AOLA will use formal language (e.g., “Chequea, revisa, mira”) and shall
not use informal language (e.g., “Checa, checar”).

	 	11)	 	Expresiones items (wallpaper, icons) shall not have “KW: Wallpapers”
displayed anywhere.

	 	12)	 	Each page will include links to AOL Latino message boards and chats, and
AOL Latino Deportes.

	 	13)	 	Pages shall NOT contain links to the AOL Mexico service outside of the
2004 Playoffs Area or Soccer 2005 Area, as applicable.

	 	14)	 	TV listings will be localized to US broadcast stations.

2

Exhibit B

Liguilla Apertura 2004 Playoffs Site Map

Matches

(Quarterfinals, Semifinals & Final)

Fan Zone

Quiniela

Main

Preview

&

Post Match

Live Coverage

Photo Galleries

Editorials, News

&

Feeds

Wallpapers

Expressions

Alerts

Newsletter

3EX-10.1

Exhibit 10.1

GRANT AGREEMENT

NON-QUALIFIED STOCK OPTION AGREEMENT

THIS AGREEMENT, dated as of    , 20   (“Grant Date”) is made by and between PEABODY
ENERGY CORPORATION, a Delaware corporation (the “Company”), and the undersigned employee of
the Company or a Subsidiary (as defined below) or Affiliate (as defined below) of the Company
(“Optionee”).

WHEREAS, the Company wishes to afford the Optionee the opportunity to purchase shares of its
$.01 par value Common Stock (“Common Stock”);

WHEREAS, the Company wishes to carry out the Plan (as hereinafter defined), the terms of which
are hereby incorporated by reference and made a part of this Agreement; and

WHEREAS, the Committee (as hereinafter defined), appointed to administer the Plan, has
determined that it would be to the advantage and best interest of the Company and its stockholders
to grant the Non-Qualified Options provided for herein to the Optionee as an incentive for
increased efforts during his term of office with the Company or its Subsidiaries or Affiliates, and
has advised the Company thereof and instructed the undersigned officers to issue said Options;

NOW, THEREFORE, in consideration of the mutual covenants herein contained and other good and
valuable consideration, receipt of which is hereby acknowledged, the parties, hereto do hereby
agree as follows:

ARTICLE I

DEFINITIONS

Whenever the following terms are used in this Agreement, they shall have the meaning specified
below unless the context clearly indicates to the contrary. Capitalized terms not otherwise
defined in this Agreement shall have the meaning specified in the Plan.

Section 1.1 — “Affiliate”, as applied to any Person, shall mean any other Person directly
or indirectly controlling, controlled by, or under common control with, that Person. For the
purposes of this definition “control” (including, with correlative meanings, the terms
“controlling”, “controlled by” and “under common control with”), as applied
to any Person, means the possession, directly or indirectly, of the power to direct or cause the
direction of the management and policies of that Person, whether through the ownership of voting
securities, by contract or otherwise.

Section 1.2 — “Board of Directors” or “Board” shall mean the Board of Directors of
the Company.

Section 1.3 — “Cause” shall mean (i) any material and uncorrected breach by Optionee of the
terms of his employment agreement with the Company, if any, including, but not limited to, engaging
in action in violation of any restrictive covenants therein, (ii) any willful fraud or dishonesty
of Optionee involving the property or business of the Company, (iii) a deliberate or willful
refusal or failure of Optionee to comply with any major corporate policy of the Company which is
communicated to Optionee in writing or (iv) Optionee’s conviction of, or plea of nolo
contendere to, any felony if such conviction shall result in his imprisonment; provided
that with respect to clauses (i), (ii) or (iii) above, Optionee shall have 10 days following
written notice of the conduct which is the basis for the potential termination for Cause within
which to cure such conduct in order to prevent termination for Cause by the Company. In the event
that Optionee is terminated for failure to meet performance goals, as determined by the initial
CEO, such termination shall be considered a termination for Cause for all purposes relating to his
Options.

Section 1.4 — “Committee” shall mean the Compensation Committee of the Company, duly
appointed by the Board as the Administrator under Section 2 of the Plan.

Section 1.5 — “Good Reason” shall mean (i) a reduction by the Company in Optionee’s Base
Salary, (ii) a material reduction in the aggregate program of employee benefits and perquisites to
which Optionee is entitled (other than a reduction which affects all executives), (iii) relocation
by more than 50 miles from Optionee’s workplace, (iv) any material diminution or material adverse
change in Optionee’s duties, responsibilities or reporting relationships, which causes Optionee to
fall below the level of the executive team, or (v) a material decline in Optionee’s Bonus
opportunity.

Section 1.6 — “Options” shall mean the non-qualified options to purchase Common Stock
granted under this Agreement.

Section 1.7 — “Person” shall mean an individual, partnership, corporation, business trust,
joint stock company, trust, unincorporated association, joint venture, governmental authority or
other entity of whatever nature.

Section 1.8 — “Plan” shall mean the Peabody Energy Corporation 2004 Long-Term Equity
Incentive Plan, as from time to time amended.

Section 1.9 — Pronouns - The masculine pronoun shall include the feminine and neuter, and
the singular the plural, where the context so indicates.

Section 1.10 — “Retirement” shall mean normal retirement on or after age 55 with at least
ten (10) years of service with the Company.

Section 1.11 — “Subsidiary” shall mean any corporation in an unbroken chain of corporations
beginning with the Company if each of the corporations, or group of commonly controlled
corporations, other than the last corporation in the unbroken chain then owns stock possessing 50%
or more of the total combined voting power of all classes of stock in one of the other corporations
in such chain.

Section 1.12 — “Termination of Employment” shall mean a termination of the Optionee’s
employment with the Company (regardless of the reason therefor).

ARTICLE II

GRANT OF OPTIONS

Section 2.1 — Grant of Options. For good and valuable consideration, the Company shall
grant to the Optionee an Option to purchase any part or all of an aggregate of the number of shares
set forth with respect to each such Option on the signature page hereof of its Common Stock upon
the terms and conditions set forth in this Agreement.

Section 2.2 — Exercise Price. The exercise price of the shares of Common Stock covered by
the Option shall be such amount per share as set forth on the signature page hereof, subject to
adjustment pursuant to Section 2.4 herein without commission or other charge.

Section 2.3 — No Obligation of Employment. Nothing in this Agreement or in the Plan shall
confer upon the Optionee any right to continue in the employ of the Company or any Subsidiary or
Affiliate or shall interfere with or restrict in any way the rights of the Company and its
Subsidiaries or Affiliates, which are hereby expressly reserved, to terminate the employment of the
Optionee at any time for any reason whatsoever, with or without Cause.

Section 2.4 — Adjustments in Options.

(a) In the event that the outstanding shares of the stock subject to an Option are, from time
to time, changed into or exchanged for a different number or kind of shares of the Company or other
securities of the Company by reason of a merger, consolidation, recapitalization event,
reclassification, stock split, stock dividend, combination of shares, or otherwise, the Committee
shall make an appropriate and equitable adjustment in the number and kind of shares or other
consideration as to which such Option, or portions thereof then unexercised, shall be exercisable
and the exercise price therefor. Any such adjustment made by the Committee shall be final and
binding upon the Optionee, the Company and all other interested persons.

(b) Upon a Recapitalization Event which is not a Change of Control, each share of Common Stock
subject to an Option shall be entitled to receive any amounts distributed in connection therewith,
as if the Option had been exercised, and any amounts so distributed shall be applied to the
exercise price of Options until the aggregate amount of such dividend equivalent has been fully
applied.

ARTICLE III

EXERCISABILITY OF OPTIONS

Section 3.1 — Options. Unless otherwise provided in this Agreement, this Option shall
become exercisable as follows:

	 	 	 	 	 
	Date Option	 	Percentage of Common Stock as to which
	Becomes Exercisable	 	Option Is Exercisable
	After the first anniversary

of the Grant Date
	 	 	33.33	%
	After the second anniversary

of the Grant Date
	 	 	66.67	%
	After the third anniversary

of the Grant Date
	 	 	100	%

This Option shall become exercisable, pursuant to the schedule above, with respect to the nearest
whole number of shares of Common Stock, as determined by the Committee in its sole discretion.

Section 3.2 — Acceleration Events. Notwithstanding anything in this Article III to the
contrary, this Option shall become fully exercisable early (but only to the extent such Option has
not otherwise terminated or become exercisable) upon (i) a Termination of Employment on account of
death or Disability, (ii) a Change of Control or (iii) a Recapitalization Event.

Section 3.3 — Effect of Termination of Employment. Except as otherwise provided in this
Article III, no Option shall become exercisable as to any additional shares of Common Stock
following Termination of Employment, and such unexercisable Option shall terminate immediately.

Section 3.4 — Expiration of Options. This Option may not be exercised to any extent by
Optionee after the first to occur of the following events:

(a) The tenth anniversary of the date hereof; or

(b) The first anniversary of the date of Termination of Employment (i) by reason of
death or Disability or (ii) without Cause or for Good Reason; or

(c) The fifth anniversary of the date of Termination of Employment by reason of
Retirement; or

(d) The date of a Termination of Employment for Cause or without Good Reason; or

(e) The date of a Termination of Employment for any reason if the Option exercise price
per share of Common Stock, as set forth on the signature page hereof, is higher than the
fair market value per share of Common Stock on the date of the Termination of Employment; or

(f) Upon a Change of Control, the Committee may terminate this Option, so long as the
Optionee is cashed out at the Change of Control price or is permitted to exercise his Option
prior to the Change of Control.

ARTICLE IV

EXERCISE OF OPTION

Section 4.1 — Person Eligible to Exercise. During the lifetime of the Optionee, only he,
or in the event of disability his committee or conservator, may exercise this Option or any portion
thereof. After the death of the Optionee, any exercisable potion of an Option may, prior to the
time when an Option becomes unexercisable under Section 3.4, be exercised by his beneficiary or
estate.

Section 4.2 — Partial Exercise. Any exercisable portion of this Option or the entire
Option, if then wholly exercisable, may be exercised in whole or in part at any time prior to the
time when the Option or portion thereof becomes unexercisable under Section 3.4; provided,
however, that any partial exercise shall be for whole shares of Common Stock only:

Section 4.3 — Manner of Exercise. The Option, or any exercisable portion thereof, may be
exercised solely by delivering to the Secretary of the Company or designatee or his office (or any
third party designated by the Secretary of the Company to that effect) all of the following prior
to the time when the Option or such portion becomes unexercisable under Section 3.4:

(a) Notice in writing signed by the Optionee or the other person then entitled to
exercise the Option or portion thereof, stating that the Option or portion thereof is
thereby exercised, such notice complying with all applicable rules established by the
Committee;

(b) Full payment (in cash, in Shares, by check or by a combination thereof) for the
 shares with respect to which such Option or portion thereof is exercised;

(c) Full payment to the Company of all amounts which, under federal, state or local
law, it is required to withhold upon exercise of the Option; and

In the event the Option or portion thereof shall be exercised pursuant to Section 4.1 by any person
or persons other than the Optionee, appropriate proof of the right of such person or persons to
exercise the option.

Section 4.4 — Conditions to Issuance of Stock Certificates. The shares of Common Stock
deliverable upon the exercise of an Option, or any portion thereof, may be either previously
authorized but unissued shares or issued shares which have then been reacquired by the Company.
Such shares shall be fully paid and nonassessable. The Company shall not be required to issue or
deliver any certificate or certificates for shares of Common Stock purchased upon the exercise of
an Option or portion thereof prior to fulfillment of all of the following conditions:

(a) The obtaining of approval or other clearance from any state or federal governmental
agency which the Committee shall, in its absolute discretion, determine to be necessary or
advisable; and

(b) The lapse of such reasonable period of time following the exercise of the Option as
the Committee may from time to time establish for reasons of administrative convenience.

Section 4.5 — Rights as Stockholder. The holder of an Option shall not be, nor have any of
the rights or privileges of, a stockholder of the Company in respect of any shares purchasable upon
the exercise of the Option or any portion thereof unless and until certificates representing such
shares shall have been issued by the Company to such holder.

ARTICLE V

MISCELLANEOUS

Section 5.1 — Administration. The Committee shall have the power to interpret the Plan and
this Agreement and to adopt such rules for the administration, interpretation and application of
the Plan as are consistent therewith and to interpret or revoke any such rules. All actions taken
and all interpretations and determinations made by the Committee shall be final and binding upon
the Optionee, the Company and all other interested persons. No member of the Committee shall be
personally liable for any action, determination or interpretation made in good faith with respect
to the Plan or the Options. In its absolute discretion, the Board of Directors may at any time and
from time to time exercise any and all rights and duties of the Committee under the Plan and this
Agreement.

Section 5.2 — Options Not Transferable. Neither the Option nor any interest or right
therein or part thereof shall be liable for the debts, contracts or engagements of the Optionee or
his successors in interest or shall be subject to disposition by transfer, alienation,
anticipation, pledge, encumbrance, assignment or any other means whether such disposition be
voluntary or involuntary or by operation of law by judgment, levy, attachment, garnishment or any
other legal or equitable proceedings (including bankruptcy), and any attempted disposition thereof
shall be null and void and of no effect; provided, however, that this Section 5.2
shall not prevent transfers by will or by the applicable laws of descent and distribution, or
transfers without consideration to a Permitted Transferee as defined in Section 13 of the Plan.

Section 5.3 — Shares to Be Reserved. The Company shall at all times during the term of the
Option reserve and keep available such number of shares of Common Stock as will be sufficient to
satisfy the requirements of this Agreement.

Section 5.4 — Notices. Any notice to be given under the terms of this Agreement to the
Company shall be addressed to the Company in care of its Secretary, and any notice to be given to
the Optionee shall be addressed to him at the address given beneath his signature hereto. By a
notice given pursuant to this Section 5.4, either party may hereafter designate a different address
for notices to be given to him. Any notice which is required to be given to the Optionee shall, if
the Optionee is then deceased, be given to the Optionee’s personal representative if such
representative has previously informed the Company of his status and address by written notice
under this Section 5.4. Any notice shall have been deemed duly given when enclosed in a properly
sealed envelope or wrapper addressed as aforesaid, deposited (with postage prepaid) in a post
office or branch post office regularly maintained by the United States Postal Service.

Section 5.5 — Titles. Titles are provided herein for convenience only and are
not to serve as a basis for interpretation or construction of this Agreement.

Section 5.6 — Applicability of Plan. The Option and the shares of Common Stock issued to
the Optionee upon exercise of the Option shall be subject to all of the terms and provisions of the
Plan, to the extent applicable to the Option and such shares. In the event of any conflict between
this Agreement and the Plan, the terms of the Plan shall control.

Section 5.7 — Amendment. This Agreement may be amended only by a writing executed by the
parties hereto which specifically states that it is amending this Agreement.

Section 5.8 — Dispute Resolution. Any dispute or controversy arising under or in
connection with this Agreement shall be resolved by arbitration. Arbitrators shall be selected,
and arbitration shall be conducted, in accordance with the rules of the American Arbitration
Association. The Company shall pay any legal fees in connection with such arbitration in the event
that the Optionee prevails on a material element of his claim or defense.

Section 5.9 — Governing Law. The laws of the State of Delaware shall govern the
interpretation, validity and performance of the terms of this Agreement regardless of the law that
might be applied under principles of conflicts of laws.

IN WITNESS WHEREOF, this Agreement has been executed and delivered by the parties hereto.

	 	 	 	 	 
	 
	 	PEABODY ENERGY CORPORATION

	 
	 	By

	 
	 	Its

	 
	 	Aggregate number of shares of

	 
	 	Common Stock for which the

	 
	 	Option granted hereunder is

	[Optionee]
	 	exercisable: ________

	 
	 	Exercise Price per share of

	Address
	 	Common Stock:  $________

	Optionee’s Taxpayer Identification

Number:
	 	 	 	 
	_____-____-_______

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