Document:

Form of Employment Agreements with the Registrant's senior executives

 Exhibit 10.4 
 EMPLOYMENT AGREEMENT 
 This EMPLOYMENT AGREEMENT (the
“Agreement”) is entered into as of Column A by and between Taomee Holdings Limited, a company incorporated and existing under the laws of the Cayman Islands (the “Company”) and Column B,
an individual (the “Executive”). The term “Company” as used herein with respect to all obligations of the Executive hereunder shall be deemed to include the Company and all of its direct or indirect parent companies,
subsidiaries, affiliates, consolidated variable interest entities controlled by the Company and their subsidiaries (collectively, the “Group”). 
 RECITALS 
 A. The Company desires to employ the Executive and to assure itself of the
services of the Executive during the term of Employment (as defined below). 
 B. The Executive desires to be employed by the Company during the
term of Employment and under the terms and conditions of this Agreement. 
 AGREEMENT 

The parties hereto agree as follows: 
  

	1.	POSITION 

 The Executive
hereby accepts a position of Column C (the “Employment”) of the Company. 
  

	2.	TERM 

 Subject to the
terms and conditions of this Agreement, the initial term of the Employment shall be three years, commencing on Column D (the “Effective Date”), until Column E, unless terminated earlier pursuant to the
terms of this Agreement. 
  

	3.	PROBATION 

 Three months,
commencing on the Effective Date. 
  

	4.	DUTIES AND RESPONSIBILITIES 

 The Executive’s duties at the Company will include all jobs assigned by the Board of Directors of the Company (the “Board”), or if authorized by the Board, by the Company’s
Chief Executive Officer. 
 The Executive shall devote all of his/her working time, attention and skills to the performance of
his/her duties at the Company and shall faithfully and diligently serve the Company in accordance with this Agreement, the Memorandum and Articles of Association of the Company (the “Articles of Association”), and the guidelines, policies
and procedures of the Company approved from time to time by the Board. 

 The Executive shall use his/her best efforts to perform his/her duties hereunder. The
Executive shall not, without the prior written consent of the Board, become an employee or consultant of any entity other than the Company and/or any member(s) of the Group, and shall not be concerned or interested in any business or entity that
directly or indirectly competes with that carried on by the Group (any such business or entity, a “Competitor”), provided that nothing in this clause shall preclude the Executive from holding up to _5%_ of shares or other
securities of any Competitor that is listed on any securities exchange or recognized securities market anywhere, provided however, that the Executive shall notify the Company in writing prior to his/her obtaining a proposed interest in such shares
or securities in a timely manner and with such details and particulars as the Company may reasonably require. The Company shall have the right to require the Executive to resign from any board or similar body which he/she may then serve if the Board
reasonably determines in writing that the Executive’s service on such board or body interferes with the effective discharge of the Executive’s duties and responsibilities to the Company or that any business related to such service is then
in competition with any business of the Company or any member(s) of the Group. 
  

	5.	NO BREACH OF CONTRACT 

The Executive hereby represents to the Company that: (i) the execution and delivery of this Agreement by the Executive and the
performance by the Executive of the Executive’s duties hereunder shall not constitute a breach of, or otherwise contravene, the terms of any other agreement or policy to which the Executive is a party or otherwise bound, except for agreements
that are required to be entered into by and between the Executive and any member of the Group pursuant to applicable law of the jurisdiction where the Executive is based, if any; (ii) that the Executive has no information (including, without
limitation, confidential information and trade secrets) relating to any other person or entity which would prevent, or be violated by, the Executive entering into this Agreement or carrying out his/her duties hereunder; (iii) that the Executive
is not bound by any confidentiality, trade secret or similar agreement (other than this) with any other person or entity except for other member(s) of the Group, as the case may be. 

 

	6.	LOCATION 

 The Executive
will be based in Shanghai, China until both parties hereto agree to change otherwise. The Executive acknowledges that he/she may be required to travel from time to time in the course of performing his duties for the Company. 

 

	7.	COMPENSATION AND BENEFITS 

  

	 	(a)	Cash Compensation. The Executive’s cash compensation (inclusive of the statutory welfare reserves that the Company is required to set aside for the
Executive under applicable law) shall be provided by the Company pursuant to Schedule A hereto, subject to annual review and adjustment by the Company or the compensation committee of the Board. The cash compensation may be paid by the
Company, a subsidiary or affiliated entity or a combination thereof, as designated by the Company from time to time, with such designation initially being Column F. 

 

	 	(b)	Equity Incentives. To the extent the Company adopts and maintains a share incentive plan, the Executive will be eligible for participating in such plan pursuant
to the terms thereof, and may be granted such number of options or restricted shares. 

  
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	 	(c)	Benefits. The Executive is eligible for participation in any standard employee benefit plan of the Company that currently exists or may be adopted by the Company
in the future, including, but not limited to, any retirement plan, life insurance plan, health insurance plan and travel/holiday plan. 

  

	8.	TERMINATION OF THE AGREEMENT 

  

	 	(a)	By the Company. The Company may terminate the Employment for cause, at any time, without notice or remuneration, if the Executive (1) commits any serious or
persistent breach or non-observance of the terms and conditions of the Executive’s employment; (2) is convicted of a criminal offence other than one which in the opinion of the Board does not affect the Executive’s position as an
employee of the Company, bearing in mind the nature of duties and the capacity in which the Executive is employed; (3) willfully disobeys a lawful and reasonable order; (4) engages in serious or persistent misconducts being inconsistent
with the due and faithful discharge of the Executive’s material duties; (5) is guilty of fraud or dishonesty; or (6) is habitually neglectful in his duties. The Company may terminate the Employment without cause, at any time, upon
(i) one month written notice and (ii) payment of compensation equal to one-year base salary and allowance for the non-competition and non-solicitation undertaking contained in Section 12, provided that, if the Company waives
the undertaking in Section 12 within one year of the termination, such compensation shall be reduced on a pro rata basis to an amount no less than the total of three-month base salary and allowance. 

 

	 	(b)	By the Executive. The Executive may terminate the Employment at any time with a one-month prior written notice to the Company. In addition, the Executive may
resign prior to the expiration of the Agreement if such resignation or an alternative arrangement with respect to the Employment is approved by the Board. 

  

	 	(c)	Notice of Termination. Any termination of the Executive’s employment under this Agreement shall be communicated by written notice of termination from the
terminating party to the other party. The notice of termination shall indicate the specific provision(s) of this Agreement relied upon in effecting the termination. 

 

	9.	CONFIDENTIALITY AND NONDISCLOSURE 

  

	 	(a)	Confidentiality and Non-disclosure. The Executive hereby agrees at all times during the term of his/her employment and after termination, to hold in the
strictest confidence, and not to use, except for the benefit of the Group, or to disclose to any person, corporation or other entity without written consent of the Company, any Confidential Information. The Executive understands that
“Confidential Information” means any proprietary or confidential information of the Group, its affiliates, their clients, customers or partners, and the Group’s licensors, including, without limitation, technical data, trade
secrets, research and development information, product plans, services, customer lists and customers (including, but not limited to, customers of the Group on whom the Executive called or with whom the Executive became acquainted during the term of
his/her employment), supplier lists and suppliers, software, developments, inventions, processes, formulas, technology, designs, drawings, engineering, hardware configuration information, personnel information, marketing, finances, information about
the suppliers, joint ventures, licensors, licensees, distributors and other persons with whom the Group does business, information regarding the skills and compensation of other employees of the Group or other business information disclosed to the
Executive by or obtained by the Executive from the Group, its affiliates, or their clients, customers or partners either directly or indirectly in writing, orally or by drawings or observation of parts or equipment, if specifically indicated to be
confidential or reasonably expected to be confidential. Notwithstanding the foregoing, Confidential Information shall not include information that is generally available and known to the public through no fault of the Executive.

  
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	 	(b)	Company Property. The Executive understands that all documents (including computer records, facsimile and e-mail) and materials created, received or transmitted
in connection with his/her work or using the facilities of the Group are property of the Group and subject to inspection by the Group, at any time. Upon termination of the Executive’s employment with the Company (or at any other time when
requested by the Company), the Executive will promptly deliver to the Company all documents and materials of any nature pertaining to his/her work with the Company and will provide written certification of his/her compliance with this Agreement.
Under no circumstances will the Executive have, following his/her termination, in his/her possession any property of the Group, or any documents or materials or copies thereof containing any Confidential Information. 

 

	 	(c)	Former Employer Information. The Executive agrees that he/she has not and will not, during the term of his/her employment, (i) improperly use or disclose
any proprietary information or trade secrets of any former employer or other person or entity with which the Executive has an agreement or duty to keep in confidence information acquired by Executive, if any, or (ii) bring into the premises of
the Group any document or confidential or proprietary information belonging to such former employer, person or entity unless consented to in writing by such former employer, person or entity. The Executive will indemnify the Group and hold it
harmless from and against all claims, liabilities, damages and expenses, including reasonable attorneys’ fees and costs of suit, arising out of or in connection with any violation of the foregoing. 

 

	 	(d)	Third Party Information. The Executive recognizes that the Group may have received, and in the future may receive, from third parties their confidential or
proprietary information subject to a duty on the Group’s part to maintain the confidentiality of such information and to use it only for certain limited purposes. The Executive agrees that the Executive owes the Group and such third parties,
during the Executive’s employment by the Company and thereafter, a duty to hold all such confidential or proprietary information in the strictest confidence and not to disclose it to any person or firm and to use it in a manner consistent with,
and for the limited purposes permitted by, the Group’s agreement with such third party. 

 This Section 9
shall survive the termination of this Agreement for any reason. In the event the Executive breaches this Section 9, the Company shall have right to seek remedies permissible under applicable law. 

 

	10.	INVENTIONS 

  

	 	(a)	Inventions Retained and Licensed. The Executive has attached hereto, as Schedule B, a list describing all inventions, ideas, improvements, designs and
discoveries, whether or not patentable and whether or not reduced to practice, original works of authorship and trade secrets made or conceived by or belonging to the Executive (whether made solely by the Executive or jointly with others) that
(i) were developed by Executive prior to the Executive’s employment by the Company (collectively, “Prior Inventions”), (ii) relate to the Group’s actual or proposed business, products or research and development,
and (iii) are not assigned to the Group hereunder; or, if no such list is attached, the Executive represents that there are no such Prior Inventions. Except to the extent set forth in Schedule B, the Executive hereby acknowledges and
represents that, if in the course of his/her service for the Group, the Executive incorporates into a Group product, process or service a Prior Invention owned by the Executive or in which he/she has an interest, (a) the Group is hereby granted
and shall have a nonexclusive, royalty-free, irrevocable, perpetual, worldwide right and license (which may be freely transferred by the Group to any other person or entity) to make, have made, modify, use, sell, sublicense and otherwise distribute
such Prior Invention as part of or in connection with such product, process or service, and (b) he/she has all necessary rights, powers and authorization to use such Prior Invention in the manner it is used and such use will not infringe any
right of any company, entity or person. The Executive hereby agrees to indemnify the Group and hold it harmless from all claims, liabilities, damages and expenses, including reasonable legal fees and costs for resolving disputes arising out of or in
connection with any violation or claimed violation of a third party’s rights resulting from any use, sub-licensing, modification, transfer or sale by the Group of such Prior Invention. 

  
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	 	(b)	Disclosure and Assignment of Inventions. The Executive understands that the Company engages in research and development and other activities in connection with
its business and that, as an essential part of the Employment, the Executive is expected to make new contributions to and create inventions of value for the Company. 

From and after the Effective Date, the Executive shall make full written disclosure in confidence to the Company all inventions,
improvements, designs, original works of authorship, formulas, processes, compositions of matter, computer software programs, databases, mask works, concepts and trade secrets, whether or not patentable or registrable under patent, copyright,
circuit layout design or similar laws in China or anywhere else in the world, which the Executive may solely or jointly conceive or develop or reduce to practice, or cause to be conceived or developed or reduced to practice, during the period of the
Executive’s Employment at the Company (whether or not during business hours) that are either related to the scope of his/her Employment at the Company or make use, in any manner, of the resources of the Group (collectively, the
“Inventions”) The Executive hereby acknowledges that the Company or the Group shall be the sole owner of all rights, title and interest in the Inventions created hereunder. In the event the foregoing assignment of Inventions to the
Company or the Group is ineffective for any reason, each member of the Group is hereby granted and shall have a royalty-free, sub-licensable, transferable, irrevocable, perpetual, worldwide license to make, have made, modify, use, and sell such
Inventions as part of or in connection with any product, process or service. Such exclusive license shall continue in effect for the maximum term as may now or hereafter be permissible under applicable law. Upon expiration, such license, without
further consent or action on the Executive’s part, shall automatically be renewed for the maximum term as is then permissible under applicable law, unless, within the six-month period prior to such expiration, the Company and the Executive have
agreed that such license will not be renewed. The Executive also hereby forever waives and agrees never to assert any and all rights he/she may have in or with respect to any Inventions even after termination of his/her employment with the Company.
The Executive hereby further acknowledges that all Inventions created by him (solely or jointly with others) are, to the extent permitted by applicable law, “works made for hire” or “inventions made for hire,” as those terms are
defined in the People’s Republic of China (“PRC”) Copyright Law, the PRC Patent Law and the Regulations on Computer Software Protection, respectively, and all titles, rights and interests in or to such Inventions are or shall
be vested in the Company. 

  
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	 	(c)	Patent and Copyright Registration. The Executive agrees to assist the Company or its designees in every proper way to obtain for the Company and enforce patents,
copyrights, mask work rights, trade secret rights, and other legal protection for the Inventions in any and all countries. The Executive will execute any documents that the Company may reasonably request for use in obtaining or enforcing such
patents, copyrights, mask work rights, trade secrets and other legal protections. The Executive’s obligations under this paragraph will continue beyond the termination of the Employment with the Company, provided that the Company will
reasonably compensate the Executive after such termination for time or expenses actually spent by the Executive at the Company’s request on such assistance. The Executive appoints the Company and its duly authorized officers and agents as the
Executive’s attorney-in-fact to execute documents on the Executive’s behalf for this purpose. 

  

	 	(d)	Remuneration. The Executive hereby agrees that the remuneration received by the Executive pursuant to this Agreement with the Company includes any remuneration
which the Executive may be entitled to under applicable PRC law for any “works made for hire,” “inventions made for hire” or other Inventions assigned to the Company pursuant to this Agreement. 

 

	 	(e)	Return of Confidential Material. In the event of the Executive’s termination of employment with the Company for any reason whatsoever, Executive agrees
promptly to surrender and deliver to the Company all records, materials, equipment, drawings, documents and data of any nature pertaining to any confidential information or to his/her employment, and Executive will not retain or take with him or her
any tangible materials or electronically stored data, containing or pertaining to any confidential information that Executive may produce, acquire or obtain access to during the course of his/her employment. 

This Section 10 shall survive the termination of this Agreement for any reason. In the event the Executive breaches this
Section 10, the Company shall have right to seek remedies permissible under applicable law. 
  

	11.	CONFLICTING EMPLOYMENT 

The Executive hereby agrees that, during the term of his/her employment with the Company, he/she will not engage in any other employment,
occupation, consulting or other business activity related to the business in which the Group is now involved or becomes involved during the term of the Executive’s employment, nor will the Executive engage in any other activities that conflict
with his/her obligations to the Company without the prior written consent of the Company. 
  

	12.	NON-COMPETITION AND NON-SOLICITATION 

 In consideration of the salary paid to the Executive by the Company, the Executive undertakes that for a period of one (1) year after he/she ceases to be employed by the Company, he/she will not,
without the prior written consent of the Company: 
  

	 	(a)	in the territory of the PRC (for the purpose of this Section 12, the PRC shall include Hong Kong, Macau and Taiwan) (the “Territory”), either on
his/her own account or through any of his/her affiliates, or in conjunction with or on behalf of any other person, carry on or be engaged, concerned or interested directly or indirectly whether as shareholder, director, employee, partner, agent or
otherwise carry on any business in direct competition with the current and primary business of the Group; 

  
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	 	(b)	either on his/her own account or through any of his/her affiliates or in conjunction with or on behalf of any other person, solicit or entice away or attempt to solicit
or entice away from the Group, any person, firm, company or organization who is or shall at any time within two (2) years prior to such cessation have been a customer, client, representative or agent of the Group or in the habit of dealing with
the Group; 

  

	 	(c)	either on his/her own account or through any of his/her affiliates or in conjunction with or on behalf of any other person, employ, solicit or entice away or attempt to
employ, solicit or entice away from the Group any person who is or shall have been at the date of or within twelve (12) months prior to such cessation of employment an officer, manager, consultant or employee of any such the Group whether or
not such person would commit a breach of contract by reason of leaving such employment; or 

  

	 	(d)	either on his/her own account or through any of his/her affiliates or in conjunction with or on behalf of any other person, in relation to any trade, business or
company use a name including the words “Taomee” or any other words hereafter used by the Group in its name or in the name of any of its products, services or their derivative terms, or the Chinese or English equivalent or any similar word
in such a way as to be capable of or likely to be confused with the name of the Group or the product or services or any other products or services of the Group, and shall use all reasonable endeavors to procure that no such name shall be used by any
of his/her affiliates or otherwise by any person with which he/she is connected. 

 Each and every obligation under
Section 12 shall be treated as a separate obligation and shall be severally enforceable as such and in the event of any obligation or obligations being or becoming unenforceable in whole or in part, such part or parts which are unenforceable
shall be deleted from such section and any such deletion shall not affect the enforceability of the remainder parts of such section. 
 The Executive agrees that in light of the circumstances, the restrictive covenants contained in Section 12 are reasonable and necessary for the protection of the Group, and further agrees that the
said covenants are not excessive or unduly onerous upon the Executive. However, it is recognized that restrictions of the nature in question may fail for technical reasons currently unforeseen and accordingly it is hereby agreed and declared that if
any of such restrictions shall be adjudged to be void as going beyond what is reasonable, in light of the circumstances, for the protection of the Group, but would be valid if part of the wording thereof were deleted or the periods thereof reduced
or the range of activities or area dealt with thereby reduced in scope, the said restriction shall apply with such modification as may be necessary to make it valid and effective. 

Unless waived by the Company, this Section 12 shall survive the termination of this Agreement for any reason. In the event the
Executive breaches this Section 12, the Executive acknowledges that there will be no adequate remedy at law, and the Company shall be entitled to injunctive relief and/or a decree for specific performance, and such other relief as may be proper
(including monetary damages if appropriate). In any event, the Company shall have right to seek all remedies permissible under applicable law. 

  
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	13.	WITHHOLDING TAXES 

Notwithstanding anything else herein to the contrary, the Company may withhold (or cause there to be withheld, as the case may be) from
any amounts otherwise due or payable under or pursuant to this Agreement such national, provincial, local or any other income, employment, or other taxes as may be required to be withheld pursuant to any applicable law or regulation. 

 

	14.	NOTIFICATION OF NEW EMPLOYER 

 In the event that the Executive leaves the employ of the Company, the Executive hereby grants consent to notification by the Company to his/her new employer about his/her rights and obligations under this
Agreement. 
  

	15.	ASSIGNMENT 

 This
Agreement is personal in its nature and neither of the parties hereto shall, without the consent of the other, assign or transfer this Agreement or any rights or obligations hereunder; provided, however, that (i) the Company may assign or
transfer this Agreement or any rights or obligations hereunder to any member of the Group without such consent, and (ii) in the event of a merger, consolidation, or transfer or sale of all or substantially all of the assets of the Company with
or to any other individual(s) or entity, this Agreement shall, subject to the provisions hereof, be binding upon and inure to the benefit of such successor and such successor shall discharge and perform all the promises, covenants, duties, and
obligations of the Company hereunder. 
  

	16.	SEVERABILITY 

 If any
provision of this Agreement or the application thereof is held invalid, the invalidity shall not affect other provisions or applications of this Agreement which can be given effect without the invalid provisions or applications and to this end the
provisions of this Agreement are declared to be severable. 
  

	17.	ENTIRE AGREEMENT 

 This
Agreement constitutes the entire agreement and understanding between the Executive and the Company regarding the terms of the Employment and supersedes all prior or contemporaneous oral or written agreements concerning such subject matter, other
than any such agreement under any employment agreement entered into with a subsidiary of the Company at the request of the Company to the extent such agreement does not conflict with any of the provisions herein. The Executive acknowledges that
he/she has not entered into this Agreement in reliance upon any representation, warranty or undertaking which is not set forth in this Agreement. Any amendment to this Agreement must be in writing and signed by the Executive and the Company.

  

	18.	REPRESENTATIONS 

 The
Executive hereby agrees to execute any proper oath or verify any proper document required to carry out the terms of this Agreement. The Executive hereby represents that the Executive’s performance of all the terms of this Agreement will not
breach any agreement to keep in confidence proprietary information acquired by the Executive in confidence or in trust prior to his/her employment by the Company. The Executive has not entered into, and hereby agrees that he/she will not enter into,
any oral or written agreement in conflict with this Section 18. The Executive represents that the Executive will consult his/her own consultants for tax advice and is not relying on the Company for any tax advice with respect to this Agreement
or any provisions hereunder. 

  
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	19.	GOVERNING LAW 

 This
Agreement shall be governed by and construed in accordance with the law of the State of New York, U.S.A. 
  

	20.	ARBITRATION 

 Any dispute
arising out of, in connection with or relating to, this Agreement shall be resolved through arbitration pursuant to this Section 20. The arbitration shall be conducted in Hong Kong under the auspices of the Hong Kong International Arbitration
Centre (the “Centre”) in accordance with the rules of the United Nations Commission of International Trade Law (“UNCITRAL Rules”) in effect at the time of the arbitration. There shall be one arbitrator. The award of the
arbitration tribunal shall be final and binding upon the disputing parties, and any party may apply to a court of competent jurisdiction for enforcement of such award. 
  

	21.	AMENDMENT 

 This Agreement
may not be amended, modified or changed (in whole or in part), except by a formal, definitive written agreement expressly referring to this Agreement, which agreement is executed by both of the parties hereto. 

 

	22.	WAIVER 

 Neither the
failure nor any delay on the part of a party to exercise any right, remedy, power or privilege under this Agreement shall operate as a waiver thereof, nor shall any single or partial exercise of any right, remedy, power or privilege preclude any
other or further exercise of the same or of any right, remedy, power or privilege, nor shall any waiver of any right, remedy, power or privilege with respect to any occurrence be construed as a waiver of such right, remedy, power or privilege with
respect to any other occurrence. No waiver shall be effective unless it is in writing and is signed by the party asserted to have granted such waiver. 
  

	23.	NOTICES 

 All notices,
requests, demands and other communications required or permitted under this Agreement shall be in writing and shall be deemed to have been duly given and made if (i) delivered by hand, (ii) otherwise delivered against receipt therefor, or
(iii) sent by a recognized courier with next-day or second-day delivery to the last known address of the other party. 
  

	24.	COUNTERPARTS 

 This
Agreement may be executed in any number of counterparts, each of which shall be deemed an original as against any party whose signature appears thereon, and all of which together shall constitute one and the same instrument. This Agreement shall
become binding when one or more counterparts hereof, individually or taken together, shall bear the signatures of all of the parties reflected hereon as the signatories. Photographic copies of such signed counterparts may be used in lieu of the
originals for any purpose. 

  
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	25.	NO INTERPRETATION AGAINST DRAFTER 

 Each party recognizes that this Agreement is a legally binding contract and acknowledges that such party has had the opportunity to consult with legal counsel of choice. In any construction of the terms
of this Agreement, the same shall not be construed against either party on the basis of that party being the drafter of such terms. The Executive agrees and acknowledges that he/she has read and understands this Agreement, is entering into it freely
and voluntarily, and has been advised to seek counsel prior to entering into this Agreement and has ample opportunity to do so. 

[Remainder of this page intentionally has been left blank.] 

  
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 IN WITNESS WHEREOF, this Agreement has been executed as of the date first written above. 

 

			
	Taomee Holdings Limited
		
	By:	 	 /s/ Benson Haibing Wang

	Name:	 	Benson Haibing Wang
	Title:	 	Director and Chief Executive Officer
	
	Executive
		
	Signature:	 	 /s/ Column B

	Name:	 	Column B

 Schedule A 
 Cash Compensation 
  

					
	 	  	 Amount
	  	 Pay Period

			
	 Base Salary
	  	 Column G
	  	Payable in 12 equal monthly installments for each calendar year
			
	 Allowance
	  	 Column H
	  	Payable in 12 equal monthly installments for each calendar year
			
	 Bonus
	  	 Column I
	  	Once per year, if applicable

 Schedule B 
 List of Prior Inventions 
  

					
	 Title
	 	 Date
	 	 Identifying Number

or Brief Description

  

	
	
	              No inventions
or improvements
  

             Additional Sheets
Attached
  
 Signature of Executive:
                    
  

Print Name of Executive:
                    
  

Date:
                    

																					
	 	  	 Column

A
	  	 Column

B
	  	 Column

C
	  	 Column

D
	  	 Column

E
	  	 Column F
	  	 Column G
	  	 Column H
	  	 Column I
	  	 Additional Clauses

	1	  	/	  	Haibing Wang	  	Chief Executive Officer	  	April 1, 2010	  	April 1, 2013	  	Shanghai Shengran Information Technology Co., Ltd.	  	****	  	****	  	****	  	/
	2	  	/	  	Zhen Wei	  	Chief Technology Officer	  	April 1, 2010	  	April 1, 2013	  	Shanghai Shengran Information Technology Co., Ltd.	  	****	  	****	  	****	  	/
	3	  	/	  	Yunpeng Cheng	  	Chief Operating Officer	  	April 1, 2010	  	April 1, 2013	  	Shanghai Shengran Information Technology Co., Ltd.	  	****	  	****	  	****	  	/
	4	  	February 15, 2011	  	Paul Keung	  	Chief Financial Officer	  	February 15, 2011	  	February 15, 2014	  	Taomee Holdings (HK) Limited	  	****	  	****	  	****	  	 2. Upon expiration of the initial three-year term, the Employment shall be automatically extended for successive one-year terms unless
either party gives the other party hereto a one-month prior written notice to terminate the Employment prior to the expiration of such one-year term or unless terminated earlier pursuant to the terms of this Agreement.

 
 6. Location. The Executive will be based in Shanghai, China until both parties hereto
agree to change otherwise, and where the Executive may perform his duties remotely based on his reasonable judgement and work related travel. The Executive acknowledges that he may be required to travel from time to time in the course of performing
his duties for the Company, including spending a reasonable amount of time performing his duties for the Hong Kong office.

																					
	5	  	/	  	Chenghua Zhu	  	Vice President	  	January 2, 2010	  	January 1, 2013	  	Shanghai Shengran Information Technology Co., Ltd.	  	****	  	****	  	****	  	/
	6	  	/	  	Tiefeng Qiang	  	Vice President	  	 June 1,
 2010
	  	May 31, 2013	  	Shanghai Shengran Information Technology Co., Ltd.	  	****	  	****	  	****	  	/English Translation of Loan Agreement, dated as of June 12, 2009

 Exhibit 10.5 
 English Translation 
 Loan Agreement 

between 

Shanghai Shengran Information Technology Co., Ltd. 
 and 
 Zeng Liqing, Wang Bin, Wang Haibing, Cheng Yunpeng, Wei Zhen

 Signed on June 12, 2009 in Shanghai 

  
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 Loan Agreement 
 THIS LOAN AGREEMENT (this “Agreement”) is entered into on June 12, 2009 in Shanghai between: 
 Shanghai Shengran Information Technology Co., Ltd. (hereinafter referred to as the “Lender”), a wholly foreign-owned enterprise established in accordance with the law of the People’s
Republic of China with registered address at Room 1206-1207, Building 20, Gem Tower, 487 Tianlin Road, Xuhui District, Shanghai. 
 And

 Zeng Liqing, ID Card No.: 610113197001232130 
 Wang Haibing, ID Card No.: 342623198009143416 
 Wei Zhen, ID Card No.:
652421197504283170 
 Cheng Yunpeng, ID Card No.: 230103197705216813 
 Wang Bin, ID Card No.: 510502196504290433 
 Zeng Liqing, Wang Haibing, Wei Zhen, Cheng
Yunpeng and Wang Bin are collectively referred to as the “Borrowers” hereinafter and together with the Lender as the “Parties”. 
 WHEREAS, the Borrowers are the shareholders of Shanghai Taomee Network Technology Co., Ltd. (“Shanghai Taomee”) and hold 100% of the equity interest of Shanghai Taomee; 

WHEREAS, Taomee Holdings (HK) Limited (“HK Taomee”), the shareholder of the Lender, reached an intent with the Borrowers in early 2009,
under which HK Taomee planned to lend RMB2,500,000 (Renminbi two million and five hundred thousand yuan only) to the Borrowers in a legal form as increased capital for Shanghai Taomee; 
 WHEREAS, HK Taomee was unable to provide the above-mentioned loan to the Borrowers in a timely and legal manner, so the Borrowers used their own capital to make the capital increase of Shanghai
Taomee in March 2009. The amount of capital increase is RMB2,500,000 (Renminbi two million and five hundred thousand yuan only) (“Amount of Capital Increase”). On March 17, 2009, the registration of modification was completed at the
administration for industry and commerce; and 
 WHEREAS, Shanghai Shengran, as the wholly-owned subsidiary of HK Taomee, at the request
of HK Taomee, plans to use its self-owned capital to provide the Borrowers with a loan equivalent to the Amount of Capital Increase as the compensation for the Amount of Capital Increase previously contributed by the Borrowers to Shanghai Taomee.

  
 2 

 NOW, THEREFORE, the Parties hereby enter into this Agreement as follows: 

 

	1.	Interpretations 

“Business day” refers to any day on which companies and enterprises located in Shanghai are normally open for business,
excluding statutory holidays, Saturdays and Sundays. 
 “RMB” refers to the statutory currency of the People’s
Republic of China. 
 “Loan currency” refers to the currency in which the Lender provides the Borrowers with the loan,
i.e., RMB. 
  

	2.	Amount of loan 

  

	2.1	The Lender agrees to provide the Borrowers with a loan of RMB2,500,000 (the “Loan”), i.e., the Lender will lend RMB750,000 to Zeng Liqing, RMB625,000 to Wang
Haibing, RMB450,000 to Wei Zhen, RMB425,000 to Cheng Yunpeng and RMB250,000 to Wang Bin. The Loan will be remitted by the Lender to the respective accounts of the Borrowers within 1 year after execution hereof. The documents for the remittances
provided by the Lender to the Borrowers or the confirmation letter provided by the Lender to any of the Borrowers shall be regarded as the final evidence that the Lender has provided the Loan. 

 

	2.2	It is hereby confirmed by the Borrowers that Zeng Liqing, Wang Haibing, Wei Zhen, Cheng Yunpeng and Wang Bin jointly constitute the “Borrowers” and that any
one of them shall bear joint and several liabilities for the repayment of the Loan. 

  

	2.3	The Borrowers may negotiate an agreement to determine the share that each of the Borrowers bears for the Loan and the corresponding obligation for repayment. However,
this agreement is valid only after any of the Borrowers repays the Loan in full in compliance with the above-mentioned joint and several liabilities and shall only be applied regarding the recourse of his money from other Borrowers. Such agreement
is not valid for the Lender and will not affect the joint and several liabilities of any of the Borrowers for the whole Loan. 

  

	3.	Loan term 

 The term for
the Loan hereunder is ten years (“Loan Term”) and will commence on and from the day when the Lender actually provides the Loan to the Borrowers. If it is agreed by the Parties to extend the Loan Term, the Loan Term may be correspondingly
extended according to the negotiation between the Lender and the Borrowers. 

  
 3 

	4.	Interest 

 It is agreed by
the Lender and the Borrowers that the interest rate for the Loan hereunder is zero, i.e. no interest will be charged on the Loan hereunder. 
  

	5.	Repayment 

 After the Loan
Term matures, the Borrowers shall repay the Loan in full. 
 If the Lender in writing requests the Borrowers to repay the Loan
before the Loan Term matures, the Loan shall mature twenty (20) business days after the request and the Borrowers shall repay the Loan in full. 
  

	6.	Positive warranties 

  

	6.1	The Borrowers hereby warrant and agree to the Lender that as long as this Agreement is fully valid, they will 

 

	 	(a)	Repay the outstanding part of the Loan hereunder by the time specified by the Lender after the Lender requests repayment in writing; 

 

	 	(b)	use the Loan for a legal purpose, i.e., the Loan will be used to compensate the Borrowers for the Amount of Capital Increase they have contributed to Shanghai Taomee or
otherwise used in any investment and legal operating activities of Shanghai Taomee, but not for any other purpose; 

  

	 	(c)	Within twenty (20) business days after the Lender requests, submit any information and reports as reasonably requested by the Lender regarding the use of the Loan,
including but not limited to the information on the operational and financial situations of Shanghai Taomee; 

  

	 	(d)	Warrant that Shanghai Taomee in which they invest only conducts the following business: engages in selling computer hardware and internet software; provides technical,
development and consulting services in the computer network system industry; engages in technical transfer and other activities requiring certificated license, including but not limited to developing and operating Mole’s World and providing
other virtual socialization network services for children in China or other businesses which Shanghai Taomee has the legal right to operate and which are agreed to by the Lender in writing beforehand; 

  
 4 

	 	(e)	Not transfer, sell or pledge to any individual or company or any other organization all or any part of the equity interest of Shanghai Taomee owned by the Borrowers, or
allow Shanghai Taomee to provide any form of guarantee to any third party, unless with prior written consent from the Lender,; and 

  

	 	(f)	Promptly notify the Lender of any Termination Event (any event as described under Article 7 herein) or any event that will constitute a Termination Event after the
notice is given or thereafter. 

  

	6.2	The Borrowers hereby warrant to the Lender that, as one of the prerequisites for the Lender to provide the loan hereunder, they will execute with the Lender, on the
same day when this Agreement is executed, an option subscription agreement (“Option Agreement”) satisfactory to the Lender to grant the Lender the right to purchase all the equity interest of Shanghai Taomee held by the Borrowers in the
future according to the “Option Agreement”. 

  

	6.3	The Borrowers hereby warrant to the Lender that, as one of the prerequisites for the Lender to provide the loan hereunder, they will execute with Shanghai Shengran
Information Technology Co., Ltd., on the same day when this Agreement is executed, a proxy agreement (“Proxy Agreement”) to authorize Shanghai Shengran Information Technology Co., Ltd. to represent the Borrowers to exercise their voting
powers, management powers, etc. of shareholders of Shanghai Taomee. 

  

	6.4	The Borrowers hereby warrant to the Lender that, as one of the prerequisites for the Lender to provide the loan hereunder, they will execute with the Lender, on the
same day when this Agreement is executed, an equity interest pledge agreement (“Equity Interest Pledge Agreement”) as the guarantee of the Borrowers to repay the Loan to the Lender. 

 

	7.	Termination events 

  

	7.1	For the purpose of this Agreement, the following events are “Termination Events”: 

 

	 	(a)	The Borrowers fail to properly perform or abide by any of their obligations or warranties explicitly stipulated hereunder; 

 

	 	(b)	Shanghai Taomee in which the Borrowers invest stops operation or declares to stop its businesses or main businesses; 

 

	 	(c)	Any distress warrant, confiscation order, attachment warrant, seizure warrant or any other judiciary document is issued for the properties of the Borrowers or of
Shanghai Taomee in which they invest or such properties are subject to mandatory execution or become the object of litigation; 

  
 5 

	 	(d)	All or any part of the assets, properties or businesses of Shanghai Taomee in which the Borrowers invest are possessed by any obligee or any execution or detainment
warrant is issued upon any of such assets, properties or businesses; 

  

	 	(e)	In respect of the liquidation, winding up, dissolution, restructuring or rebuilding of Shanghai Taomee in which the Borrowers invest, or a bankruptcy management warrant
or the appointment of bankruptcy receiver, bankruptcy administrator, bankruptcy liquidator, bankruptcy checker of the Borrowers or any other similar person, any corporate action or step has been taken or any well-intent legal proceeding has been
initiated (except any restructuring or rebuilding carried out according to the provisions to which the Lender agrees in writing beforehand); or 

  

	 	(f)	Any event or situation which is similar to any of the situations described in the above (a) to (f) relating to the Borrowers under any applicable
jurisdiction; or 

  

	7.2	If the Lender reasonably (after consulting with its legal counsel) believes that any change to any law, regulation or interpretation thereof will render it illegal for
the Lender to maintain or perform any of its obligations hereunder, the Lender shall have the right to notify the Borrowers of the fact and the Borrowers and the Lender shall negotiate with the Borrowers in good faith (subject to the limitations
caused by the above changes) to determine if the situation after the change allows the Lender to make any substitute financing to the Borrowers. If any legal substitute financing method is available by that time, the Borrowers shall fully follow the
Lender’s requirements in executing such legal substitute method. 

  

	7.3	If the Lender is punished or fined by any governmental body for this Agreement or for providing the Borrowers with the Loan hereunder, the Borrowers shall fully
compensate the Lender for any and all the resulting losses sustained by the Lender. 

  

	7.4	When any Termination Event occurs, the Lender has the right (but no obligation) to issue a written notice to the Borrowers and immediately and permanently terminate the
loan arrangement, and upon such event the outstanding loan borrowed by the Borrowers hereunder shall be immediately due and repaid to the Lender. 

  

	7.5	When repaying the Loan, the Lender shall have the right (but no obligation) to request the Borrowers to repay the Loan in any currency other than the Loan Currency in
an equivalent amount. The exchange rate between these two currencies shall be the rate on the day of repayment as provided by a bank selected by the Lender. 

 

	7.6	Without prejudice to the provisions of the above Article 5 and Article 7.4, the Lender has the right (but no obligation) to request the Borrowers to transfer 100% of
the equity interest they own in Shanghai Taomee to the Lender and/or any other company or individual designated by the Lender, at the lowest price then permitted by the Chinese law, thus as full performance of the Borrowers’ obligation to repay
the Loan to the Lender. After such transfer is finished to the satisfaction of the Lender, the Borrowers shall be regarded as having fully performed their obligation of repaying the Loan and do not need to perform any other obligation to the Lender.

  
 6 

	7.7	The Borrowers agree that the Lender has the right (but no obligation) to determine and select the specific means by which the Borrowers repay the Loan, including but
not limited to those specified in the above Article 7.5 and Article 7.6 herein. Once the Lender decides and notifies the Borrowers of the specific means of repaying the Loan, the Borrowers shall apply such means to repay the Loan.

  

	Article 8	Severability and adverse interpretations 

  

	8.1	If any provision of this Agreement becomes invalid, illegal or unenforceable, such provision will not affect the validity of the rest provisions of this Agreement. If
at that time there is any arrangement that will enable such invalid, illegal or unenforceable provision to become valid, legal and enforceable, the Borrowers, upon the request of the Lender, shall sign necessary documents or complete certain actions
to enforce such arrangement. 

  

	8.2	Each party agrees to use every effort to interpret this Agreement in a manner that enables all the provisions of this Agreement to be enforceable.

  

	8.3	No provision herein proposed by any party hereto shall be interpreted in any manner that is adverse to such party solely based on the reason that such provision is
proposed by this party. 

  

	Article 9	Approval and registration 

  

	9.1	If any law or regulation of any jurisdiction allows and requests this Agreement or the granting of the Loan hereunder to obtain approval and/or to be registered or
filed by or with any governmental body, the Borrowers shall follow the requirements of the Lender to promptly handle relevant approval and/or registration or filing procedures and submit the evidencing documents for such procedures to the Lender.

  

	Article 10	Commitment to compensation 

  

	10.1	The Borrowers acknowledge that that if the Lender is punished or fined by any governmental body or suffers any other loss as a result of the declaration over the
Agreement or over the Loan provided to the Borrowers hereunder as being illegal by any court of law of any jurisdiction or by any other entity that has jurisdiction, the Borrowers shall compensate in full all the losses sustained by the Lender,
including but not limited to the principal of the Loan and/or losses sustained by the Lender, any penalty or fine imposed by any governmental body on the Lender, and all the legal fees and other expenses/expenditures sustained by the Lender for the
above issues. 

  
 7 

	Article 11	Governing law and settlement of disputes 

  

	11.1	This Agreement is governed by and shall be construed in accordance with Chinese law. 

 

	11.2	Any dispute, disagreement or request (the “Dispute”) arising out of or in relation to this Agreement shall be settled by the Parties through friendly
negotiation. In case negotiation fails, either party may submit the Dispute to China International Economic and Trade Arbitration Commission Shanghai Sub-commission for arbitration in accordance with its then effective arbitration rules. The venue
for arbitration is Shanghai and the arbitration language shall be Chinese. The arbitral award shall be final and binding upon the Parties. 

  

	11.3	Force of arbitral award 

 The
arbitral award shall be final and binding on and shall be accepted and enforced by the Parties hereto. 
  

	11.4	Costs 

 The arbitration costs
shall be borne by the party as determined by the arbitral award. 
 (THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK)

  
 8 

 SIGNATURE PAGE OF LOAN AGREEMENT 
 The Lender: 
 Shanghai Shengran Information Technology Co., Ltd.

 Signature and company seal: 

[seal: Shanghai Shengran Information Technology Co., Ltd.] 

 

			
	 /s/ Zeng Liqing

	Name: Zeng Liqing
	Position: Legal representative
	
	The Borrowers:
	
	Zeng Liqing
		
	Signature:	 	 /s/ Zeng Liqing

	
	Wang Haibing
		
	Signature:	 	 /s/ Wang Haibing

	
	Wei Zhen
		
	Signature:	 	 /s/ Wei Zhen

	
	Cheng Yunpeng
		
	Signature:	 	 /s/ Cheng Yunpeng

	
	Wang Bin
		
	Signature:	 	 /s/ Wang Bin

  
 9

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