Document:

Amended and Restated 1999 Stock Award Plan

 Exhibit 10.6 
  
 CATALINA MARKETING CORPORATION 
  
 AMENDED AND RESTATED 1999 STOCK AWARD PLAN 
  
 1. Purpose. 
  
 The Plan is intended to provide incentives to key Employees, directors and consultants of the Corporation and its Subsidiaries, to encourage proprietary interest in the Corporation, and to attract new Employees,
directors and consultants with outstanding qualifications through providing select current and prospective key Employees, directors and consultants of the Corporation and its Subsidiaries with the opportunity to acquire Shares. 
  
 2. Definitions. 
  
 Whenever the following terms are used in this Plan, they shall have the meaning specified below unless the context clearly
indicates otherwise. 
  
 (a) “Act” shall mean the Securities Act of
1933, as amended. 
  
 (b) “Administrator” shall mean the Board or the
Committee, whichever shall be administering the Plan from time to time in the discretion of the Board, as described in Section 4 of the Plan. 
  
 (c) “Award” shall mean any award made pursuant to this Plan, including Options, Restricted Shares and Performance Units. 
  
 (d) “Award Agreement” shall mean any written document setting forth the terms and
conditions of an Award, as prescribed by the Administrator. 
  
 (e)
“Board” shall mean the Board of Directors of the Corporation. 
  
 (f)
“Cause” in respect of a Participant shall mean dishonesty, fraud, misconduct, unauthorized use or disclosure of confidential information or trade secrets, conviction or confession of a crime punishable by law (except misdemeanor
violations), or engaging in practices contrary to stock “insider trading” policies of the Corporation, by such Participant, in each case as determined by the Administrator, with such determination to be conclusive and binding on such
affected Participant and all other persons. 
  
 (g) “Change of Control”
shall mean the occurrence of any of the following: (i) the acquisition, directly or indirectly, by any individual or entity or group (as such term is used in Section 13(d)(3) of the Exchange Act) of beneficial ownership (as defined in Rule 13d-3
under the Exchange Act, except that such individual or entity shall be deemed to have beneficial ownership of all shares that any such individual or entity has the right to acquire without the happening or failure to happen of a material condition
or contingency, other than the passage of time) of more than 50% of the aggregate outstanding voting power of capital stock of the Corporation in respect of the general power to elect directors; (ii) during any period of two consecutive years,
individuals who at the beginning of such period constituted the Board (together with individuals elected to the Board with the approval of at least 66 2/3% of the directors of the Corporation then still in office who were either directors at the
beginning of such period, or whose election or nomination for election was previously so approved) cease for any reason to constitute a majority of the Board then in office; and (iii) (A) the Corporation consolidates with or merges into another
entity or sells all or substantially all of its assets to any individual or entity, or (B) any corporation consolidates with or merges into the Corporation, which in either event (A) or (B) is pursuant to a transaction in which the holders of the
Corporation’s voting capital stock in respect of the general power to elect directors immediately prior to such transaction do not own, immediately 
  

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 following such transaction, at least a majority of the voting capital stock in respect of the general power to elect
directors of the surviving corporation or the person or entity which owns the assets so sold. 
  
 (h) “Code” shall mean the Internal Revenue Code of 1986, as amended. 
  
 (i) “Committee” shall mean the committee appointed by the Board in accordance with Section 4 of the Plan. 
  
 (j) “Common Stock” shall mean the Common Stock, par value $.01 per share, of the Corporation. 
  
 (k) “Corporation” shall mean Catalina Marketing Corporation, a Delaware corporation, or any successor hereunder. 
  
 (l) “Disability” shall mean the condition of a Participant who is unable to engage
in any substantial gainful activity by reason of any medically determinable physical or mental impairment which can be expected to result in death or which has lasted or can be expected to last for a continuous period of not less than twelve (12)
months. The determination of whether a Participant is disabled shall be made in the Administrator’s sole discretion. 
  
 (m) “Employee” shall mean an individual who is employed (within the meaning of Section 3401 of the Code and the regulations thereunder) by the Corporation or a
Subsidiary. 
  
 (n) “Exchange Act” shall mean the Securities Exchange
Act of 1934, as amended. 
  
 (o) “Exercise Price” shall mean the price
per Share of Common Stock, determined by the Administrator, at which an Option may be exercised. 
  
 (p) “Fair Market Value” shall mean the value of one (1) Share of Common Stock, determined as follows, without regard to any restriction other than a restriction which, by its terms, will never lapse:

  
 (1) If the Shares are traded on a nationally recognized exchange or the
National Market System (the “NMS”) of the National Association of Securities Dealers, Inc. Automated Quotation System (“NASDAQ”), the closing price as reported for composite transactions on the date of valuation or, if no sales
occurred on that date, then the average of the highest bid and lowest ask prices on such exchange or the NMS at the end of the day on such date; 
  
 (2) If the Shares are not traded on an exchange or the NMS but are otherwise traded over-the-counter, the average of the highest bid and lowest asked prices quoted in the
NASDAQ system as of the close of business on the date of valuation, or, if on such day such security is not quoted in the NASDAQ system, the average of the representative bid and asked prices on such date in the domestic over-the-counter market as
reported by the National Quotation Bureau, Inc., or any similar successor organization; and 
  
 (3) If neither (1) nor (2) applies, the fair market value as determined by the Administrator in good faith. Such determination shall be conclusive and binding on all persons. 
  
 (q) “Good Reason” in respect of a Participant shall mean the occurrence of any of
the following events or conditions following a Change of Control: 
  
 (1) A
change in the Participant’s status, title, position or responsibilities (including reporting responsibilities) that represents a substantial reduction of the status, title, position or responsibilities in respect of the Corporation’s
business as in effect immediately prior thereto; the assignment to the Participant of substantial duties or responsibilities that are inconsistent with such status, title, position or responsibilities; or any removal of the Participant from or
failure to reappoint or reelect the Participant to any of such positions, except in connection with the termination of the Participant’s service for Cause, for Disability or as a result of his or her death, or by the Participant other than for
Good Reason; 
  
 (2) A reduction in the Participant’s annual base salary;

  

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 (3) The Corporation’s requiring the Participant (without the Participant’s consent) to be based at any place
outside a 35-mile radius of his or her place of employment immediately prior to a Change of Control, except for reasonably required travel on the Corporation’s business that is not materially greater than such travel requirements prior to such
Change of Control; 
  
 (4) The Corporation’s failure to (i) continue in
effect any material compensation or benefit plan (or a reasonable replacement therefor) in which the Participant was participating immediately prior to a Change of Control, including, but not limited to the Plan, or (ii) provide the Participant with
compensation and benefits at least equal (in terms of benefit levels and/or reward opportunities) to those provided for under each employee benefit plan, program and practice as in effect immediately prior to a Change of Control (or as in effect
following the Change of Control, if greater); or 
  
 (5) Any material breach by
the Corporation of any provision of the Plan. 
  
 (r) “Incentive Stock
Option” shall mean an option described in Section 422(b) of the Code. 
  
 (s)
“Non-Employee Director” shall have the meaning assigned to this phrase in Rule 16b-3 of the Securities and Exchange Commission adopted under the Exchange Act. 
  
 (t) “Nonstatutory Stock Option” shall mean an option not described in Section 422(b) or 423(b) of the Code. 
  
 (u) “Option” shall mean any stock option granted pursuant to the Plan. 

 
 (v) “Option Profit” shall mean the amount (not less than zero) by which the Fair
Market Value of a share of Common Stock subject to a Nonstatutory Stock Option on the date of a Participant’s exercise of a Nonstatutory Stock Option exceeds the exercise price of such Nonstatutory Stock Option. 
  
 (w) “Participant” shall mean any person who receives an Award pursuant to Sections
5(a), 8(a), 9(a) or 9(b) hereof. 
  
 (x) “Performance Units” shall mean
Awards granted pursuant to Section 9(a) or 9(b) hereof. 
  
 (y) “Plan”
shall mean this Catalina Marketing Corporation Amended and Restated 1999 Stock Award Plan, as it may be amended from time to time. 
  
 (z) “Purchase Price” shall mean the Exercise Price times the number of Shares with respect to which an Option is exercised. 
  
 (aa) “Restricted Shares” shall mean Shares awarded pursuant to Section 8 of this
Plan. 
  
 (bb) “Retirement” shall mean the voluntary cessation of
employment by an Employee at such time as may be specified in the then current personnel policies of the Corporation, in the sole discretion of the Administrator or, in lieu thereof, upon the attainment of age sixty-five (65) and the completion of
not less than twenty (20) years of service with the Corporation or a Subsidiary. 
  
 (cc) “Share” shall mean one (1) share of Common Stock, adjusted in accordance with Section 11 of the Plan (if applicable). 
  
 (dd) “Subsidiary” shall mean any subsidiary corporation as defined in Section 424(f) of the Code, and shall include any entity as to which the Corporation
directly or indirectly owns more than a forty percent (40%) interest. 
  
 3.
Effective Date. 
  
 The Plan was adopted by the Board effective
April 29, 1999, and received the approval of the Corporation’s stockholders on July 20, 1999. The Board subsequently amended the Plan on April 26, 2001 and April 25, 2002, subject to stockholder approval that such amendments received on July
26, 2001 and July 25, 2002, respectively. The Board approved further amendments to the Plan and this restatement of the Plan on July 22, 2004, subject to the approval of the Corporation’s stockholders pursuant to Section 17 of the Plan.

  

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 4. Administration. 
  
 The Plan shall be administered, in the discretion of the Board from time to time, by the Board or by the Committee. The Committee shall be appointed by
the Board and shall consist of not less than three (3) members of the Board. The Board may from time to time remove members from, or add members to, the Committee. Vacancies on the Committee, however caused, shall be filled by the Board. The Board
shall appoint one of the members of the Committee as Chairman. The Administrator shall hold meetings at such times and places as it may determine. Acts of a majority of the Administrator at which a quorum is present, or acts reduced to or approved
in writing by a unanimous consent of the members of the Administrator, shall be the valid acts of the Administrator. 
  
 The Administrator shall from time to time at its discretion select the Participants who are to be granted Awards, determine the form of Award Agreements,
determine the number of Shares to be subject to Awards to be granted to each Participant, designate an Award of Options as Incentive Stock Options or Nonstatutory Stock Options and determine to what extent the Award shall be transferable. The
interpretation and construction by the Administrator of any provisions of the Plan or of any Award granted thereunder shall be final. No member of the Administrator shall be liable for any action or determination made in good faith with respect to
the Plan or any Award granted thereunder. 
  
 So long as the
Common Stock is registered under Section 12 of the Exchange Act, then notwithstanding the first or second sentences of the immediately preceding paragraph, selection of officers and directors for participation and decisions concerning the timing,
pricing and amount of an Award shall be made solely by the Board, or by the Committee, each of the members of which shall be a Non-Employee Director. If the Committee grants an Award to a person subject to Code Section 162(m), each member of the
Committee shall be an “outside director” within the meaning of that section. 
  
 5. Participation. 
  
 (a) Eligibility. 
  
 The Participants shall be such Employees (who may be officers, whether or
not they are directors) and directors of or consultants to the Corporation or a Subsidiary (whether or not they are Employees) as the Administrator may select subject to the terms and conditions of Section 5(b) below; provided that directors or
consultants who are not also Employees shall not be eligible to receive Incentive Stock Options. 
  
 (b) Ten-Percent Stockholders. 
  
 A Participant who owns more than ten percent (10%) of the total combined voting power of all classes of outstanding stock of the Corporation, its parent
or any of its Subsidiaries shall not be eligible to receive an Incentive Stock Option unless (i) the Exercise Price of the Shares subject to such Option is at least one hundred ten percent (110%) of the Fair Market Value of such Shares on the date
of grant and (ii) in the case of an Incentive Stock Option, such Option by its terms is not exercisable after the expiration of five (5) years from the date of grant. 
  
 (c) Stock Ownership. 
  
 For purposes of Section 5(b) above, in determining stock ownership, a Participant shall be considered as owning the stock owned, directly or indirectly,
by or for his or her brothers and sisters (by whole or half blood), spouse, ancestors and lineal descendants. Stock owned, directly or indirectly, by or for a corporation, partnership, estate or trust shall be considered as being owned
proportionately by or for its shareholders, partners or beneficiaries. Stock with respect to which such Participant holds an Option or any other option if (as of the time the Option or such other option is granted) the terms of such Option or other
option provide that it will not be treated as an Incentive Stock Option, shall not be counted. 
  

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 (d) Outstanding Stock 
  
 For purposes of Section 5(b) above, “outstanding stock” shall include all stock actually issued and outstanding
immediately after the grant of the Option to the Participant. “Outstanding stock” shall not include shares authorized for issuance under outstanding Options held by the Participant or by any other person. 
  
 6. Stock. 
  
 The stock subject to Awards granted under the Plan shall be Shares of the Corporation’s authorized but unissued or
reacquired Common Stock. The aggregate number of Shares as to which Awards may be granted shall not exceed nine million nine hundred thousand (9,900,000) (reflecting adjustment for the three-for-one stock split that occurred in 2000 and the
amendments increasing the number of Shares available for issuance under the Plan in 2001 and 2002). The number of Shares subject to Awards outstanding at any time shall not exceed the number of Shares remaining available for issuance under the Plan.
In the event that any outstanding Award for any reason expires or is terminated, or Shares are reacquired by the Corporation pursuant to the terms of an Award Agreement, the Shares allocable to the Award or the Shares so reacquired may again be made
subject to an Award. Notwithstanding anything herein to the contrary, during the term of the Plan no Person shall receive Awards under the Plan relating to in excess of 1,800,000 Shares (reflecting adjustment for the three-for-one stock split that
occurred in 2000). The limitations established by this Section 6 shall be subject to adjustment in the manner provided in Section 11 hereof upon the occurrence of an event specified therein. 
  
 7. Terms and Conditions of Options. 
  
 (a) Award Agreements. 
  
 Options shall be evidenced by written Award Agreements in such form as the
Administrator shall from time to time determine. Such agreements need not be identical but shall comply with and be subject to the terms and conditions set forth below. No Option shall be effective until the applicable Award Agreement is executed by
both parties thereto. 
  
 (b) Participant’s Undertaking.

  
 Each Participant shall agree to remain in the employ or
service of the Corporation or a Subsidiary and to render services for a period as shall be determined by the Administrator, from the date of the granting of the Option, but such agreement shall not impose upon the Corporation or its Subsidiaries any
obligation to retain the Participant in their employ or service for any period. 
  
 (c) Number of Shares. 
  
 Each
Option shall state the number of Shares to which it pertains and shall provide for the adjustment thereof in accordance with the provisions of Section 11 hereof. 
  
 (d) Exercise Price. 
  
 Each Option shall state the Exercise Price. The Exercise Price shall not be less than the Fair Market Value on the date of grant and, in the case of an
Incentive Stock Option granted to a Participant described in Section 5(b) hereof, shall not be less than one hundred ten percent (110%) of the Fair Market Value on the date of grant. 
  
 (e) Medium and Time of Payment. 
  
 The Purchase Price shall be payable in full in United States dollars upon the exercise of the Option; provided, however, that if the applicable Award
Agreement so provides, or the Administrator, in its sole discretion otherwise approves therefor, the Purchase Price may be paid by the surrender of Shares in good form for transfer, owned by the person exercising the Option for at least six months
(subject to the 
  

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 Administrator’s discretion to waive this six-month requirement) and having a Fair Market Value on the date of
exercise equal to the Purchase Price, or in any combination of cash and Shares, as long as the sum of the cash so paid and the Fair Market Value of the Shares so surrendered equals the Purchase Price. 
  
 Payment of any tax withholding requirements may be made, in the discretion of
the Administrator, (i) in cash, (ii) by delivery of Shares registered in the name of the Participant, or by the Corporation not issuing such number of Shares subject to the Option, having a Fair Market Value at the time of exercise equal to the
amount to be withheld or (iii) any combination of (i) and (ii) above. If the Corporation is required to register under Section 207.3 of Regulation G of the Board of Governors of the Federal Reserve System (Title 12 Code of Federal Regulations Part
207), then so long as such registration is in effect, the credit extended by the Corporation to a Participant for the purpose of paying the Purchase Price shall conform to the requirements of such Regulation G. 
  
 Upon a duly made deferral election by a Participant eligible to participate
under the Corporation’s Deferred Compensation Plan, Shares otherwise issuable to the Participant upon the exercise of a Nonstatutory Stock Option and payment of the Purchase Price by the surrender of Shares (or by the payment of cash if an
Award Agreement so provides or if the Administrator exercises its discretion to accept cash) in accordance with the first paragraph of this Section 7(e), will not be delivered to the Participant. In lieu of delivery of such Shares, the Common Stock
Account (as defined in the Corporation’s Deferred Compensation Plan) of the Participant maintained pursuant to the Corporation’s Deferred Compensation Plan shall be credited with a number of stock units having a value, calculated pursuant
to such plan, equal to the Option Profit associated with the exercised Nonstatutory Stock Option. Such deferral of Option Profit under the Corporation’s Deferred Compensation Plan is available to Participants only if the Shares surrendered in
payment of the Purchase Price upon the exercise of a Nonstatutory Stock Option have been held by the Participant for at least six months (or by the payment of cash if an Award Agreement so provides or if the Administrator exercises its discretion to
accept cash). 
  
 (f) Term of Options. 
  
 Each Option shall state the time or times when all or part thereof becomes
exercisable. No Option shall be exercisable after the expiration of ten (10) years (or less, in the discretion of the Administrator) from the date it was granted, and no Incentive Stock Option granted to a Participant described in Section 5(b)
hereof shall be exercisable after the expiration of five (5) years (or less, in the discretion of the Administrator) from the date it was granted. 
  
 (g) Cessation of Service (Except by Death, Disability or Retirement). 
  
 Except as otherwise provided in this Section 7, an Option may only be exercised by Participants who have remained continuously in service as an Employee,
director or consultant with the Corporation or any Subsidiary since the date of grant of the Option. If a Participant ceases to be an Employee, director or consultant for any reason other than his or her death, Disability or Retirement, such
Participant shall have the right, subject to the restrictions referred to in Section 7(f) above, to exercise the Option at any time within three (3) months (or such shorter period as the Administrator may determine) after cessation of service, but,
except as otherwise provided in the applicable Award Agreement, only to the extent that, at the date of cessation of service, the Participant’s right to exercise such Option had accrued pursuant to the terms of the applicable Award Agreement
and had not previously been exercised. The foregoing notwithstanding, an Award Agreement may, in the sole discretion of the Administrator, but need not, provide that the Option shall cease to be exercisable on the date of such cessation of service
if such cessation arises by reason of termination for Cause or if the Participant following cessation becomes an employee, director or consultant of a person or entity that the Administrator, in its sole discretion, determines is in direct
competition with the Corporation or a Subsidiary. 
  
 For purposes
of this Section 7(g) the service relationship shall be treated as continuing intact while the Participant is on military leave, sick leave or other bona fide leave of absence (to be determined in the sole discretion of the Administrator). The
foregoing notwithstanding, service shall not be deemed to continue 
  

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 beyond the last day of the third (3rd) month after the Participant ceased active service, unless the Participant’s
reemployment rights are guaranteed by statute or by contract. 
  
 (h) Death of
Participant. 
  
 If a Participant dies while a Participant, or
after ceasing to be a Participant but during the period in which he or she could have exercised the Option under this Section 7, and has not fully exercised the Option, then the Option may be exercised in full, subject to the restrictions referred
to in Section 7(f) above, at any time within twelve (12) months (or such shorter period as the Administrator may determine) after the Participant’s death by the executor or administrator of his or her estate or by any person or persons who have
acquired the Option directly from the Participant by bequest or inheritance, but, except as otherwise provided in the applicable option agreement, only to the extent that, at the date or death, the Participant’s right to exercise such Option
had accrued and had not been forfeited pursuant to the terms of the applicable Award Agreement and had not previously been exercised. 
  
 (i) Disability of Participant. 
  
 If a Participant ceases to be an Employee, director or consultant by reason of Disability, such Participant shall have the right, subject to the
restrictions referred to in Section 7(f) above, to exercise the Option at any time within twelve (12) months (or such shorter period as the Administrator may determine) after such cessation of service, but, except as provided in the applicable Award
Agreement, only to the extent that, at the date of such cessation of service, the Participant’s right to exercise such Option had accrued pursuant to the terms of the applicable Award Agreement and had not previously been exercised. 

 
 (j) Retirement of Participant. 
  
 If a Participant ceases to be an Employee by reason of Retirement, such
Participant shall have the right, subject to the restrictions referred to in Section 7(f) above, to exercise the Option at any time within three (3) months (or such longer or shorter period as the Administrator may determine) after cessation of
employment, but only to the extent that, at the date of cessation of employment, the Participant’s right to exercise such Option had accrued pursuant to the terms of the applicable option agreement and had not previously been exercised.

  
 (k) Limitation on Incentive Stock Options. 
  
 If the aggregate Fair Market Value (determined as of the date an Option is
granted) of the stock with respect to which Incentive Stock Options are exercisable for the first time by any Participant during any calendar year under this Plan and all other plans maintained by the Corporation, its parent or its Subsidiaries,
exceeds $100,000, the Option shall be treated as a Nonstatutory Stock Option with respect to the stock having an aggregate Fair Market Value exceeding $100,000. 
  

(l) Other Provisions. 
  
 The Award Agreements authorized under the Plan may contain such other provisions not inconsistent with the terms of the Plan (including, without
limitation, restrictions upon the exercise of the Option or the transfer of Shares of stock following exercise of the Option) as the Administrator shall deem advisable. 
  
 8. Restricted Share Awards 
  
 (a) Grants. 
  
 The Administrator shall have the discretion to grant Restricted Shares to Participants. As promptly as practicable after a determination is made that an Award of Restricted Shares is to be made, the Administrator
shall notify the Participant in writing of the grant of the Award, the number of Shares covered by the Award, and the terms upon which the Shares subject to the Award may be earned. The date on which the 
  

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 Administrator so notifies the Participant shall be considered the date of grant of the Restricted Shares. The
Administrator shall maintain records as to all grants of Restricted Shares under the Plan. 
  
 (b) Earning Shares. 
  
 Each
Award Agreement for Restricted Shares shall state the time or times, and the conditions or circumstances under which, all or part of the Restricted Shares shall be earned and become nonforfeitable by a Participant. 
  
 (c) Accrual of Dividends. 
  
 Unless otherwise provided in an Award Agreement, effective as of the record date for the payment thereof or, in lieu of such
record date, effective on the date of payment, the Administrator shall credit to the Participant’s Restricted Share account under the Plan a number of Restricted Shares having a Fair Market Value, on that date, equal to the sum of any cash and
stock dividends paid on Restricted Shares held in the Participant’s account on such date. The Administrator shall hold each Participant’s Restricted Shares until distribution is required pursuant to subsection (d) hereof. 
  
 (d) Distribution of Restricted Shares. 
  
 (1) Timing of Distributions; General Rule. Except as otherwise expressly
stated in this Plan, the Administrator shall distribute Restricted Shares and any Restricted Shares attributable to accumulated cash or stock dividends thereon to the Participant or his or her beneficiary, as the case may be, as soon as practicable
after they have been earned (i.e., when the criteria for earning such shares have been achieved). No fractional shares shall be distributed. 
  
 (2) Form of Distribution. The Administrator shall distribute all Restricted Shares, together with any Shares representing dividends, in the form of Common
Stock. One Share shall be given for each Restricted Share earned. 
  
 (e) Deferral
Elections. 
  
 Upon a duly made deferral election by a
Participant eligible to participate under the Corporation’s Deferred Compensation Plan, Shares otherwise issuable to the Participant upon the vesting of a Restricted Share Award hereunder (or Performance Unit Award pursuant to Section 9 hereof)
will not be delivered to the Participant. In lieu of delivery of such Shares, the Common Stock Account (as defined in the Corporation’s Deferred Compensation Plan) of the Participant maintained pursuant to the Corporation’s Deferred
Compensation Plan shall be credited with a number of stock units having a value, calculated pursuant to such plan, equal to the Fair Market Value of the Restricted Shares (or Performance Units) associated with the Participant’s deferral
election. 
  
 9. Performance Units 
  
 (a) Performance Units. A Performance Unit is an Award denominated in cash,
the amount of which may be based on the achievement of specific goals with respect to Corporation, Subsidiary or individual performance over a specified period of time. The maximum amount of such compensation that may be paid to any one Participant
with respect to any one Performance Period (hereinafter defined) shall be $3,400,000. Performance Units may be settled in Shares (based on their Fair Market Value at the time of settlement, unless an Award Agreement provides otherwise) or cash or
both, and may be awarded by the Administrator to Employees, directors or consultants to the Corporation or its Subsidiaries. 
  
 (b) Performance Compensation Awards. 
  
 (1) The Administrator may, at the time of grant of a Performance Unit or Restricted Share Award, designate such Award as a “Performance Compensation
Award” in order that such Award constitutes qualified performance-based compensation under Code Section 162(m), in which event the Administrator 
  

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 shall have the power to grant such Awards upon terms and conditions that qualify such awards as “qualified
performance-based compensation” within the meaning of Code Section 162(m). With respect to each such Performance Compensation Award, the Administrator shall establish, in writing, a Performance Period, Performance Measure(s) (hereinafter
defined), and Performance Formula(s) (hereinafter defined). Once established for a Performance Period, such items shall not be amended or otherwise modified to the extent such amendment or modification would cause the compensation payable pursuant
to the Award to fail to constitute qualified performance-based compensation under Code Section 162(m). 
  
 (2) A Participant shall be eligible to receive payment in respect of a Performance Compensation Award only to the extent that the Performance Measure(s)
for such Award are achieved and the Performance Formula as applied against such Performance Measure(s) determines that all or some portion of such Participant’s Award has been earned for the Performance Period. As soon as practicable after the
close of each Performance Period, the Administrator shall review and certify in writing whether, and to what extent, the Performance Measure(s) for the Performance Period have been achieved and, if so, determine and certify in writing the amount of
the Performance Compensation Award to be paid to the Participant and, in so doing, may use negative discretion to decrease, but not increase, the amount of the Award otherwise payable to the Participant based upon such performance. The maximum
Performance Compensation Award for any one Participant for any one Performance Period shall be 130,000 performance Restricted Shares or $3,400,000. 
  
 (c) Definitions. 
  
 (1) “Performance Formula” means, for a Performance Period, one or more objective formulas or standards established by the Administrator for
purposes of determining whether or the extent to which an Award has been earned based on the level of performance attained or to be attained with respect to one or more Performance Measure(s). Performance Formulas may vary from Performance Period to
Performance Period and from Participant to Participant and may be established on a stand-alone basis, in tandem or in the alternative. 
  
 (2) “Performance Measure” means one or more of the following selected by the Administrator to measure Corporation, Subsidiary and/or business
unit performance for a Performance Period, whether in absolute or relative terms (including, without limitation, terms relative to a peer group or index): basic or diluted earnings per share; sales or revenue; earnings before interest and taxes (in
total or on a per share basis); net income; returns on equity, assets, capital, revenue or similar measure; economic value added; working capital; total shareholder return; and product development, product market share, research, licensing,
litigation, human resources, information services, mergers, acquisitions, sales of assets or subsidiaries. Each such measure shall be to the extent applicable, determined in accordance with generally accepted accounting principles as consistently
applied by the Corporation (or such other standard applied by the Administrator) and, if so determined by the Administrator, and in the case of a Performance Compensation Award, to the extent permitted under Code Section 162(m), adjusted to omit the
effects of extraordinary items, gain or loss on the disposal of a business segment, unusual or infrequently occurring events and transactions and cumulative effects of changes in accounting principles. Performance Measures may vary from Performance
Period to Performance Period and from Participant to Participant and may be established on a stand-alone basis, in tandem or in the alternative. 
  
 (3) “Performance Period” means one or more periods of time (of not less than one fiscal year of the Corporation), as the Administrator may
designate, over which the attainment of one or more Performance Measure(s) will be measured for the purpose of determining a Participant’s rights in respect of an Award. 
  

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 10. Term of Plan. 
  
 Awards may be granted pursuant to the Plan until the expiration of the Plan on April 29, 2009. 
  
 11. Recapitalizations; Change of Control. 
  
 (a) Adjustments in Respect of Recapitalizations. 
  
 The number of Shares covered by the Plan as provided in Section 6 hereof,
the number of Shares covered by each outstanding Award and the Exercise Price of Options shall be proportionately adjusted for any increase or decrease in the number of issued Shares resulting from a subdivision or consolidation of Shares or a stock
split or the payment of a stock dividend (but only of Common Stock) or any other increase or decrease in the number of issued Shares effected without receipt of consideration by the Corporation. 
  
 If the Corporation shall merge with another corporation and the Corporation
is the surviving corporation in such merger and under the terms of such merger the shares of Common Stock outstanding immediately prior to the merger remain outstanding and unchanged, each outstanding Award shall continue to apply to the Shares
subject thereto and shall also pertain and apply to any additional securities and other property, if any, to which a holder of the number of Shares subject to the Award would have been entitled as a result of the merger. If the Corporation sells
all, or substantially all, of its assets, or the Corporation merges (other than a merger of the type described in the immediately preceding sentence) or consolidates with another corporation, this Plan and each Award shall terminate; provided that
in such event (i) each Participant to whom no replacement Award has been tendered by the surviving or acquiring corporation (or the parent corporation of the surviving or acquiring corporation) in accordance with all of the terms of clause (ii) or
(iii) immediately below, shall receive immediately before the effective date of such sale, merger or consolidation, unrestricted Shares equal to the number of Restricted Shares and the value of any Performance Units to which the Participant is then
entitled (regardless of any vesting condition), and shall have the right, for a period of at least thirty days, until five days before the effective date of such sale, merger or consolidation, to exercise, in whole or in part (in the discretion of
the Participant), any unexpired Option or Options issued to him or her, without regard to the installment or vesting provisions of any option agreement, or (ii) in its sole and absolute discretion, the surviving or acquiring corporation (or the
parent corporation of the surviving or acquiring corporation) may, but shall not be obligated to, (I) tender to all Participants with then Restricted Shares, an award of restricted shares of the surviving or acquiring corporation (or the parent
corporation of the surviving or acquiring corporation), tender to all Participants with then Performance Units, an award of performance units of the surviving or acquiring corporation (or the parent corporation of the surviving or acquiring
corporation), and tender to Participants with outstanding Options under the Plan an option or options to purchase shares of the surviving or acquiring corporation (or of the parent corporation of the surviving or acquiring corporation), in which
each new award or awards contain such terms and provisions as shall be required substantially to preserve the rights and benefits of all Awards then held by such Participants or, (II) permit Participants to receive unrestricted Shares with respect
to any Restricted Shares (regardless of any vesting condition) immediately before the effective date of the transaction, permit Participants to receive cash with respect to value of any Performance Units (regardless of any vesting condition)
immediately before the effective date of the transaction, honor deferral elections that Participants make pursuant to Section 8(e), and grant the choice to all Participants with then outstanding Options of (A) exercising the Options in full as
described in clause (i) above or (B) receiving a replacement Option as set forth in clause (ii)(I). A dissolution or liquidation of the Corporation, other than a dissolution or liquidation immediately following a sale of all or substantially all of
the assets of the Corporation, which shall be governed by the immediately preceding sentence, shall cause each Award to terminate. In the event a Participant receives any unrestricted Shares in satisfaction of Restricted Shares, any payment in
satisfaction of Performance Units, or exercises any unexpired Option or Options prior to the effectiveness of a sale of all or substantially all of the Corporation’s assets or a merger or consolidation of the Corporation with another
corporation in accordance with clause (i) of this Section 11, such receipt of unrestricted Shares, such payment, or exercise of any Option or Options shall be subject to the consummation of such sale, merger or consolidation. If such sale, merger or
consolidation is not consummated, any otherwise unearned Restricted Shares shall be deemed not to have been distributed to the Participant, any payment made to satisfy Performance Units shall be returned to the 
  

 I-10 

 Corporation, and any otherwise unexpired Option or Options shall be deemed to have not been exercised, and the
Participant and the Corporation shall take all steps necessary to achieve this effect including, without limitation, the Participant delivering to the Corporation the stock certificate representing the Shares issued with respect to Restricted
Shares, the return to the Corporation of any payments made to the Participant, or upon the exercise of the Option, endorsed in favor of the Corporation, and the Corporation returning to the Participant the consideration representing the Purchase
Price paid by the Participant upon the exercise of the Option. 
  
 To the extent that the foregoing adjustments relate to securities of the Corporation, such adjustments shall be made by the Administrator, whose determination shall be conclusive and binding on all persons. 
  
 Except as expressly provided in this Section 11, the Participant shall have
no rights by reason of any subdivision or consolidation of shares of stock of any class, the payment of any stock dividend or any other increase or decrease in the number of shares of stock of any class or by reason of any dissolution, liquidation,
merger or consolidation or spin-off of assets or stock of another corporation, and any issue by the Corporation of shares of stock of any class, or securities convertible into shares of stock of any class, shall not affect, and no adjustment by
reason thereof shall be made with respect to, the number or Exercise Price of Shares subject to an Option or the number or type of Shares subject to an Award of Restricted Shares 
  
 The grant of an Award pursuant to the Plan shall not affect in any way the right or power of the Corporation to make
adjustments, reclassifications, reorganizations or changes of its capital or business structure, to merge or consolidate or to dissolve, liquidate, sell or transfer all or any part of its business or assets. 
  
 (b) Acceleration Under Certain Circumstances Following a Change of Control. 
  
 Notwithstanding any other provision of the Plan to the contrary and except
as otherwise expressly provided in the applicable Award Agreement, the restrictions relating to any Restricted Shares, the vesting of any Performance Units, the vesting or similar installment provisions relating to the exercisability of any Option,
and the restrictions, vesting or installment provisions relating to any replacement award tendered to a Participant pursuant to or as a result of, or relating to, a transaction described in the second paragraph of Section 11(a) hereof shall be
waived or accelerated, as the case may be, and the Participant shall receive unrestricted Shares with respect to any Restricted Shares, a payment with respect to the value of any Performance Units, or a similar replacement award, and shall have the
right, for a period of at least thirty days, to exercise such an Option or replacement option in the event the Participant’s employment with or services for the Corporation should terminate within two years following a Change of Control, unless
such employment or services are terminated by the Corporation for Cause or by the Participant voluntarily without Good Reason, or such employment or services are terminated due to the death or Disability of the Participant. Notwithstanding the
foregoing, no Incentive Stock Option shall become exercisable pursuant to the foregoing without the Participant’s consent, if the result would be to cause such option not to be treated as an Incentive Stock Option. 
  
 12. Rights As a Stockholder; Nontransferability. 
  
 (a) A Participant or a transferee of an Award shall have no rights as a
stockholder with respect to any Shares covered by such Award until the date of the issuance of a stock certificate to such Participant or transferee for such Shares. No adjustments shall be made for dividends (ordinary or extraordinary, whether in
cash, securities or other property) or distributions or other rights for which the record date is prior to the date such stock certificate is issued, except as provided in Section 8(c) or Section 11 hereof. 
  
 (b) Awards are nontransferable except as provided in this paragraph and as
the Administrator may otherwise provide. Awards may be transferred by will or by the laws of descent and distribution. Unless otherwise provided in an Award Agreement, a Participant may give an Award that is not an Incentive Stock Option to an
immediate family member, to a partnership or trust solely benefiting the Participant or immediate family members, or to an inter vivos trust or testamentary trust from which the Award (or the Award proceeds) will be transferred after the
Participant’s death. An immediate family member is a 
  

 I-11 

 Participant’s natural or adopted child, stepchild, grandchild, parent, stepparent, grandparent, spouse, sibling,
mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law. A transfer shall not relieve a Participant from his or her obligations under this Plan or the applicable Award Agreement with respect to the transferred
Award or Award proceeds. 
  
 13. Agreement by Participant Regarding Withholding
Taxes 
  
 (a) No later than the date of exercise of any Option,
the distribution of Shares to a Participant pursuant to a Restricted Share Award, or the payment of any Performance Units, the Participant shall pay to the Corporation or make arrangements satisfactory to the Administrator regarding payment of any
federal, state or local taxes of any kind required by law to be withheld, and may satisfy minimum withholding consequences through the surrender of shares subject to the Award; and 
  
 (b) The Corporation shall, to the extent permitted or required by law, have the right to deduct from any payment of any kind
otherwise due to the Participant any federal, state or local taxes of any kind required by law to be withheld with respect to an Award. 
  
 14. Securities Law Requirements. 
  
 (a) Legality of Issuance. 
  
 No Shares shall be issued pursuant to any Award unless and until the Corporation has determined that: 
  
 1. it and the Participant have taken all actions required to register the offer and sale of
the Shares under the Act, or to perfect an exemption from the registration requirements thereof; 
  
 2. any applicable listing requirement of any stock exchange on which the Common Stock is listed has been satisfied; and 
  
 3. any other applicable provision of state or Federal law has been satisfied. 
  
 (b) Restrictions on Transfer; Representations of Participant; Legends. 
  
 Regardless of whether the offering and sale of Shares under the Plan has been registered under the Act or has been registered or qualified under the
securities laws of any state, the Corporation may impose restrictions upon the sale, pledge or other transfer of such Shares (including the placement of appropriate legends on stock certificates) if, in the judgment of the Corporation and its
counsel, such restrictions are necessary or desirable in order to achieve compliance with the provisions of the Act, the securities laws of any state or any other law. In the event that the sale of Shares under the Plan is not registered under the
Act but an exemption is available which requires an investment representation or other representation, each Participant shall be required to represent that any Shares being acquired by the Participant are being acquired for investment, and not with
a view to the sale or distribution thereof, and to make such other representations as are deemed necessary or appropriate by the Corporation and its counsel. Stock certificates evidencing Shares acquired under the Plan pursuant to an unregistered
transaction shall bear the following restrictive legend (or similar legend in the discretion of the Administrator) and such other restrictive legends as are required or deemed advisable under the provisions of any applicable law: 
  
 “THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE
SECURITIES ACT OF 1933. THESE SECURITIES HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT WITH A VIEW TO DISTRIBUTION AND MAY NOT BE OFFERED FOR SALE, SOLD, PLEDGED OR OTHERWISE TRANSFERRED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT FOR SUCH
SECURITIES UNDER THE SECURITIES ACT OF 1933 OR AN OPINION OF COUNSEL REASONABLY SATISFACTORY IN FORM AND CONTENT TO THE ISSUER THAT SUCH REGISTRATION IS NOT REQUIRED UNDER SUCH ACT.” 
  
 Any determination by the Corporation and its counsel in connection with any of the matters set forth in this Section 13
shall be conclusive and binding on all persons. 
  

 I-12 

 (c) Registration or Qualification of Securities. 
  
 The Corporation may, but shall not be obligated to, register or qualify the sale of Shares under the Act or any other
applicable law. The Corporation shall not be obligated to take any affirmative action in order to cause the sale of Shares under the Plan to comply with any law. 
  
 (d) Exchange of Certificates. 
  
 If, in the opinion of the Corporation and its counsel, any legend placed on a stock certificate representing Shares sold under the Plan is no longer
required, the holder of such certificate shall be entitled to exchange such certificate for a certificate representing the same number of Shares but without such legend. 
  
 15. Amendment of the Plan; Modification of Awards. 
  

The Board may from time to time, with respect to any Shares at the time not subject to Awards, suspend or discontinue the Plan or revise or amend it in
any respect whatsoever, except that, without the approval of the Corporation’s stockholders, no such revision or amendment shall: 
  
 (a) Increase the number of Shares which may be issued under the Plan; 
  
 (b) Change the designation in Section 5 hereof with respect to the classes of persons eligible to receive Options; or 
  
 (c) Modify the Plan such that it fails to meet the requirements of Rule 16b-3 of the
Securities and Exchange Commission for the exemption of the acquisition, cancellation, expiration or surrender of Options from the operation of Section 16(b) of the Exchange Act. 
  
 Within the limitations of the Plan, the Administrator may modify any Award, accelerate the vesting of any Restricted Share Award or the rate
at which an Option may be exercised, or extend or renew outstanding Options. The foregoing notwithstanding, no modification of an Award shall, without the consent of the Participant, alter or impair any rights or obligations under any Award
previously granted. 
  
 16. Application of Funds. 
  
 The proceeds received by the Corporation from the sale of Common Stock
pursuant to the exercise of an Option will be used for general corporate purposes. 
  
 17. Approval of Stockholders. 
  
 The adoption of
Section 8 and 9 of this amended and restated Plan is subject to approval by the affirmative vote of the holders of a majority of the outstanding shares present and entitled to vote at the first annual meeting of stockholders of the Corporation
following the adoption of the amended and restated Plan and any Restricted Share Award or Performance Unit that the Administrator grants before stockholder approval is received shall be contingent on such approval. In the event stockholders do not
approve Section 8 or 9 of this amended and restated Plan at their annual meeting in 2004, Section 8 and 9 shall be ineffective and the Plan as otherwise amended and restated shall remain in full force and effect (without any effect on outstanding
Options, and with any ancillary references to Restricted Shares and Performance Units being null and void). 
  

 I-13 

 18. Execution. 
  
 To record the adoption of the amended and restated Plan by the Board on July 22, 2004, the Corporation has caused its authorized officers to affix the
corporate name and seal hereto. 
  

			
	 Catalina Marketing Corporation

		
	 By:
	 	 /s/ Frederick W. Beinecke

	 	 	 Frederick W. Beinecke, Chairman

		
	 By:
	 	 /s/ Barry A. Brooks

	 	 	 Barry A. Brooks, Secretary

	 	 	 [Seal]

  
  

 I-14Deferred Compensation Plan

 Exhibit 10.7 
  
 CATALINA MARKETING CORPORATION 
  
 DEFERRED COMPENSATION PLAN 
  
 AS AMENDED AND RESTATED 
 EFFECTIVE NOVEMBER 18,
2004 
  
 PURPOSE 
  
 Catalina Marketing Corporation (the “Company”) hereby amends and
restates the Catalina Marketing Corporation Deferred Compensation Plan (the “Plan”) effective as of November 18, 2004 in order to establish that all amounts deferred after December 31, 2004 shall be governed by the sub-plan attached as
Exhibit B hereto. The Plan was originally effective as of January 1, 1992, was previously amended and restated effective July 1, 1996, and was most recently amended effective September 30, 2002. The Plan has been established for the benefit of a
select group of management personnel and directors to ensure that the overall effectiveness of the Company’s and its Related Employers’ compensation program will attract, retain and motivate qualified individuals. The Plan is intended to
provide certain key employees and directors who substantially 

  

 -i- 

 
contribute to the success of the Company and its Related Employers the opportunity to defer the receipt of compensation and potentially receive a matching
contribution thereon after they have maximized their deferrals and associated matching contributions under the Company’s qualified 401(k) plan, known as the Catalina Marketing Corporation 401(k) Savings and Retirement Plan (the “Savings
Plan”). 
  
 The Plan is a non-qualified deferred compensation
plan and is designed to permit select employees and directors of the Company to defer a portion of their compensation to provide retirement, death and disability benefits. The Company intends to match participants’ contributions. 
  
 The Company intends to make contributions to the Catalina Marketing
Corporation Deferred Compensation Trust (the “Trust”) in amounts necessary to fund the benefits provided in the Plan. The assets of the Trust shall be general assets of the Company and shall be subject to the claims of the general
creditors of the Company. 
  
 While the Company intends to
continue the Plan, it reserves the right to terminate the Plan, in whole or in part, at any time. Benefits under the Plan shall at all times be subject to the claims of the Company’s general creditors. Therefore, neither participation in the
Plan nor eligibility therefore shall entitle any employee or director to have the Plan or any of its provisions continued for his or her benefit in the future. 
  

The Plan systematically operates to defer the income of employees and directors for periods extending to termination of employment or beyond, and
therefore, is subject to the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). Accordingly, federal law shall govern this Plan. However, the Plan is not intended to qualify under Section 401(a) of the Internal Revenue
Code and similar provisions of state law. Finally, the Plan is unfunded and is maintained by the Company primarily for the purpose of providing deferred compensation for a select group of management or highly compensated employees, and therefore, is
exempt from the participation, vesting, funding and fiduciary responsibility requirements of parts 2, 3 and 4 of Title I of ERISA. 
  
 ARTICLE I 
 DEFINITIONS 
  
 For purposes hereof, unless otherwise clearly apparent from the context, the
following phrases or terms shall have the following indicated earnings: 
  
 1.1 “ACCOUNT OR ACCOUNTS” shall mean, with respect to a Participant other than a Director, the (i) the Deferred Compensation Account, (ii) Common Stock Account, (iii) Matching Contribution Account and (iv) Discretionary
Contribution Account established pursuant to Article VI and, with respect to a Participant who is a Director, the (i) Deferred Compensation Account and (ii) Common Stock Account. These Accounts shall be bookkeeping entries only and shall be utilized
solely as a device for the measurement and determination of the amounts to be paid to a Participant pursuant to this Plan. The Deferred Compensation and Common Stock 

  

 -ii- 

 
Accounts shall be fully vested at all times and the Matching Contribution Account and the Discretionary Contribution Account shall vest in accordance with
Article XII. 
  
 1.2 “ANNUAL MEETING” shall mean the
annual meeting of the Company’s stockholders. 
  
 1.3
“ANNUAL MEETING YEAR” shall mean the one year period beginning on the date of an Annual Meeting. 
  
 1.4 “BENEFICIARY” shall mean one or more persons, trusts, estates or other entities, designated in accordance with Article XI to receive
benefits under this Plan upon the death of a Participant. 
  
 1.5
“BENEFICIARY DESIGNATION FORM” shall mean the form established from time to time by the Plan Administrator that a Participant completes, signs and returns to the Plan Administrator to designate one or more Beneficiaries, which shall be in
the form provided by the Plan Administrator. 
  
 1.6
“BOARD” shall mean the Board of Directors of the Company. 
  
 1.7 “BONUS” shall mean bonuses and commissions paid in the calendar year in question to a Participant for employment services rendered to the Company, before reduction for compensation contributed to or deferred under any Company
benefit plan. 
  
 1.8 “CAUSE” shall mean the following
(i) the Participant’s refusal to follow written, lawful directions or his or her material failure to perform his or her duties, in either case, after the Participant has been given notice and a reasonable opportunity to cure his or her default;
(ii) the Participant’s material failure to comply with Company policies, such as those set forth in the Catalina Marketing Corporation Handbook, as amended from time to time, and any confidentiality agreement executed by the Participant and the
Company; or (iii) the Participant’s engaging in conduct which is or may be unlawful or disreputable, to the possible detriment of the Company, any of its affiliates, or the Participant’s own reputation. 
  
 1.9 “CHANGE IN CONTROL” shall mean a change in control of the
Company, which shall be deemed to have occurred if the conditions set forth in any one of the following four paragraphs shall have been satisfied: 
  
 (i) any corporation, person, other entity or group, (other than the trustee of any qualified retirement plan maintained by the Company)
becomes the “beneficial owner” (as defined in Rule 13(d)-3 of the Exchange Act), directly or indirectly, of securities representing twenty five percent (25%) or more of the combined voting power of the Company’s then outstanding
securities; or (ii) during any period of twenty-four consecutive months, individuals who at the beginning of such consecutive twenty-four month period constitute the Board cease for any reason (other than retirement upon reaching normal retirement
age, disability or death) to constitute at least a majority thereof, unless the election or the nomination for election by the 

  

 -iii- 

 
Company’s shareholders of each new director was approved by a vote of at least two-thirds of the directors then still in office who were directors at
the beginning of such twenty-four month period; (iii) the shareholders of the Company approve a merger or consolidation of the Company with any other corporation, other than a merger or consolidation which would result in the voting securities of
the Company outstanding immediately prior thereto continuing to represent (either by remaining outstanding or by being converted into voting securities of the surviving entity) at least 80% of the combined voting power of the voting securities of
the Company or such surviving entity outstanding immediately after such merger or consolidation, or the shareholders of the Company approve a plan or complete liquidation of the Company or an agreement for the sale or disposition by the Company of
all or substantially all the Company’s assets; (iv) there shall occur a transaction or series of transactions which the Board shall determine to have the effect of a Change in Control. 
  
 1.10 “CLAIMANT” shall have the meaning set forth in Section 15.1,
below. 
  
 1.11 “CODE” shall mean the Internal Revenue
Code of 1986, as amended from time to time. 
  
 1.12 “COMMON
STOCK” shall mean the Common Stock, par value $0.01 of the Company or any security of the Company issued in substitution, exchange or lieu thereof. 
  
 1.13 “COMMITTEE” shall mean the administrative committee appointed to manage and administer the Plan in accordance with the provisions of
Article XIII. 
  
 1.14 “COMPANY” shall mean Catalina
Marketing Corporation and its successors. 
  
 1.15
“DEFERRAL” shall mean the Salary, Bonus and Director Fees that a Participant defers in accordance with Article III for the deferral period in question. 
  
 1.16 “DIRECTOR” shall mean a member of the Board. 
  
 1.17 “DIRECTOR FEES” shall mean cash meeting fees or retainers paid to Directors for services to the Company.

  
 1.18 “DISABILITY” shall mean a period of disability
that commences while a Participant is employed by the Company or a Related Employer and during which the Participant qualifies for benefits under a long-term disability plan of the Company or the Related Employer, or, if the Participant does not
participate in such a plan, a period of disability during which the Participant would have qualified for benefits under such a plan, as determined in the sole discretion of the Plan Administrator, had the Participant been a participant in such a
plan. A Disability shall be deemed to have occurred on the date on which it is determined that the Participant qualifies (or would have qualified) for such benefits. The significance under this Plan of a Participant suffering a Disability is 

  

 -iv- 

 
that the Participant (i) shall be deemed to have had a Termination of Employment, which shall cause his or her Account to be distributed pursuant to Article
IX and (ii) the Participant’s Account shall become fully Vested pursuant to Article XII. 
  
 1.19 “DIVIDEND” shall mean a dividend declared and paid by the Company on the Common Stock. 
  
 1.20 “EARNINGS” shall mean the amount credited to a Participant’s Account based on the earnings attained by the Trustee on the investment
of the amounts held by the Trust, and any amount credited to the Common Stock Account pursuant to Section 6.2 which is attributable to a Dividend. Until distributed to the Participant, Earnings are solely the property of the Company and shall be
subject to the rights of the Company’s general creditors. 
  
 1.21 “EFFECTIVE DATE” of the Plan shall mean, as amended and restated, July 1, 1996, and with respect to Article IV and Sections 3.3, 3.4, 3.5 and 3.6, July 1, 1996 subject to approval by the Company’s shareholders at the
1996 Annual Meeting. 
  
 1.22 “ELECTION FORM” shall mean
the form established from time to time by the Plan Administrator that a Participant completes, signs and returns to the Plan Administrator to make a deferral election under the Plan. 
  
 1.23 “EMPLOYEE” shall mean an individual who renders services to the Company or a Related Employer as a common law
employee (I.E., a person whose wages from the Company are subject to federal income tax withholding). 
  
 1.24 “ERISA” shall mean the Employee Retirement Income Security Act of 1974, as amended. 
  
 1.25 “EXCHANGE ACT” shall mean the Securities Exchange Act of 1934,
as amended and in effect from time to time, or any successor statute. 
  
 1.26 “FAIR MARKET VALUE” shall mean the closing price on the New York Stock Exchange - Composite Tape of the Common Stock on the date(s) in question, or, if the Common Stock shall not have been traded on any such date(s), the
closing price on the New York Stock Exchange - Composite Tape on the first day prior thereto on which the Common Stock was so traded or if the Common Stock is not traded on the New York Stock Exchange, such other amount as may be determined by the
Committee by any fair and reasonable means. Fair Market Value determined by the Committee in good faith shall be final, binding and conclusive on all parties. 
  

1.27 “NON-QUALIFIED STOCK OPTION” shall mean an award to purchase shares of Common Stock that is not an incentive stock option under Section
422 of the Code and is granted pursuant to the provisions of any of the Company’s stock option plans which grant the optionee the ability to elect to defer the Spread under this Plan. 
  

 -v- 

 1.28 “NORMAL RETIREMENT DATE” shall mean the date a Participant attains age 65. 
  
 1.29 “OPTION PROFIT” shall mean the amount (not less than zero) by
which the Fair Market Value of a share of Common Stock subject to the Non-Qualified Stock Option on the date of the Participant’s exercise of the Non- Qualified Stock Option exceeds the exercise price of a Non-Qualified Stock Option.

  
 1.30 “PARTICIPANT” shall mean any Employee or
Director who is covered by this Plan as provided in Article II. 
  
 1.31 “PLAN” shall mean the Catalina Marketing Corporation Deferred Compensation Plan hereby created and as it may be amended form time to time. 
  
 1.32 “PLAN ADMINISTRATOR” shall mean the Committee or Plan Administrator, if appointed pursuant to Section 13.2.

  
 1.33 “PLAN AGREEMENT” shall mean a written
agreement, as amended from time to time, which is entered into by and between the Company and a Participant, which shall be in a form provided by the Plan Administrator. Each such Agreement incorporates the Plan by reference and each such Agreement
is hereby incorporated into the Plan by reference with respect to the Participant who is a party thereto. 
  
 1.34 “PLAN RULES” shall mean rules adopted by the Company in accordance with Section 13.1(g) for the administration, interpretation or
application of the Plan. See Exhibit “A” for details on Plan Rules. 
  
 1.35 “PLAN YEAR” shall mean the 12-month period ending on December 31. 
  
 1.36 “RELATED EMPLOYER” shall mean an affiliate (and its successors) of the Company, related to the Company in the manner described in Sections
414(b) or (c) of the Code, that the Plan Administrator in its sole discretion allows to participate in the Plan. 
  
 1.37 “RULE 16B-3” shall mean Rule 16b-3 of the General Rules and Regulations of the Exchange Act (or any successor rule or regulation).

  
 1.38 “SALARY” shall mean base salary paid in the
calendar year in question to a Participant for services rendered to the Company, before reduction for compensation contributed to or deferred under any Company benefit plan. In no event shall severance benefits of any type be taken into account in
computing a Participant’s Salary. 
  
 1.39 “SAVINGS
PLAN” shall mean the Catalina Marketing Corporation 401(k) Savings and Retirement Plan, as amended from time to time. 
  

 -vi- 

 1.40 “STOCK GRANTS” shall mean an award of Common Stock granted to a Director pursuant to the
1992 Director Stock Grant Plan or any successor plan that allows the Director to elect to defer the receipt of the stock grant under this Plan. 
  
 1.41 “STOCK UNITS” shall mean units in the Plan each of which represent a share of Common Stock. 
  
 1.42 “TERMINATION OF EMPLOYMENT” shall mean a Participant’s
cessation of both employment and service with the Company and all Related Employers voluntarily or involuntarily, for any reason other than death. 
  
 1.43 “TRUST” shall mean the one (1) or more grantor, or “rabbi”, trusts, within the meaning of Code Section 671 that may be
established between the Company and the trustee (or trustees) named therein. Despite the existence of such a trust, this Plan is technically an unfunded plan for tax purposes and for purposes of Title I of ERISA. 
  
 1.44 “UNFORESEEABLE FINANCIAL EMERGENCY” shall mean an
unanticipated emergency that is caused by an event beyond the control of the Participant that would result in severe financial hardship to the Participant resulting from (i) a sudden and unexpected illness or accident of the Participant or a
dependent of the Participant, (ii) a loss of the Participant’s property due to casualty, or (iii) other such extraordinary and unforeseeable circumstances, all as determined in the sole discretion of the Plan Administrator. 
  
 1.45 “VALUATION DATE” shall mean any date for which the balance to
the credit of the Account maintained for a Participant is determined. 
  
 1.46 “VESTED” shall mean nonforfeitable. 
  
 1.47 “YEAR OF SERVICE” shall mean the 12-consecutive month period beginning with a Participant’s date of hire by the Company or a Related Employer, or in the case of a Director, the date he or she was appointed to the Board,
and each 12-consecutive month period that begins with the anniversary of the Participant’s date of hire or Board appointment. 
  
 ARTICLE II 
 ELIGIBILITY AND
PARTICIPATION 
  
 2.1 SELECTION. Participation in the Plan
shall be limited to (i) a select group of management or highly compensated Employees and (ii) the Directors. From the select group of Employees, the Plan Administrator, in its sole discretion, shall determine those Employees eligible to participate
in the Plan. Accordingly, an Employee who, in the opinion of the Plan Administrator based upon its then current guidelines, has contributed significantly to the growth and successful operations of the Company or a Related Employer and who meets any
additional criteria for eligibility that the Plan 

  

 -vii- 

 
Administrator, in its sole discretion, may adopt from time to time, will be eligible to become a Participant. 
  
 2.2 PARTICIPATION. Once a selected Employee or Director has filed with the
Plan Administrator (within the time it requires) an executed copy of the Plan Agreement prescribed by the Plan Administrator, the Employee or Director shall become a Participant on the latest of the date set forth in the Plan Agreement, the date on
which his or her Plan Agreement is filed with the Plan Administrator or the date upon which a deferral is first credited to his or her Account. 
  
 ARTICLE III 
 DEFERRAL ELECTIONS

  
 3.1 CASH DEFERRAL AMOUNT. A Participant may elect to defer
all or any part of his or her anticipated Salary, Bonus and Directors Fees; however, cash deferrals shall not commence until after the Participant has made the maximum elective deferrals permitted by Code Section 402(g) or permitted by the terms of
the Savings Plan to the Savings Plan. A Participant who is not eligible to participate in the Savings Plan shall be deemed to have made the maximum elected deferrals permitted by the terms of the Savings Plan to the Savings Plan. 
  
 3.2 ELECTIONS TO DEFER CASH. In connection with a Participant’s
commencement of participation in the Plan, the Participant may make a deferral election by delivering to the Plan Administrator a completed and signed Election Form at the same time the Participant files his or her completed and signed Plan
Agreement with the Plan Administrator. Thereafter, if the Participant wishes to commence or discontinue making a Deferral, or to change the amount of his or her Deferral, the Participant must file a new Election Form with the Plan Administrator 30
days before the beginning of the (a) Plan Year for changes to the Deferral of a Participant’s Bonus, (b) calendar quarter (i.e. January 1, April 1, July 1 or October 1) for changes to the Deferral of a Participant’s Salary, (c) Board
meeting or Board committee meeting with respect to which the election is made for changes to the Deferral of that portion of Director Fees which relate to meeting fees, or (d) fiscal quarter with respect to which the election is made for changes to
the Deferral of that portion of Director Fees which relate to a retainer for such quarter, which shall supersede any prior Election Form. 
  
 3.3 STOCK GRANTS DEFERRALS. A Director may elect to defer all or any part of his or her anticipated Stock Grants. 
  
 3.4 STOCK GRANTS ELECTIONS. A Director may commence or discontinue making a
Stock Grants deferral, or change the amount of his or her deferral by filing an Election Form with the Plan Administrator prior to any Annual Meeting at which his or her election or reelection to the Board will be considered (at which the Stock
Grant would be made), which shall supersede any prior Election Form. Elections to defer Stock Grants shall be effective only with respect to Stock Grants made to a Director following the Effective Date. Notwithstanding anything to the contrary
contained in this Section, a Stock Grants deferral and election shall be subject to any additional 

  

 -viii- 

 
requirements, such as vesting, imposed by the plan under which the Stock Grant is granted to the Director. 
  
 3.5 OPTION PROFIT DEFERRALS. A Participant may elect to defer all or any part
of his or her Option Profit on the exercise of a Non-Qualified Stock Option, but only if the Participant paid the exercise price of the Non-Qualified Stock Option with Common Stock that, as of the date of exercise, the Participant had held for at
least six months. 
  
 3.6 OPTION PROFIT ELECTIONS. A Participant
may make an Option Profit deferral by filing an Election Form with the Plan Administrator at least one year prior to the date the Non-Qualified Stock Option vests. With respect to Non-Qualified Stock Options that are vested as of the Effective Date
or will become vested within one year after the Effective Date, a Participant may make an Option Profit deferral within sixty days of the Effective Date. Notwithstanding anything to the contrary contained in this Section, an Option Profit deferral
and election shall be subject to any additional requirements imposed by the plan under which the Non-Qualified Stock Option is granted to the Participant. 
  
 3.7 WITHHOLDING OF DEFERRAL AMOUNTS. A Participant’s deferrals shall be withheld as specified in the Participant’s Election Form, subject to any
rules established by the Plan Administrator limiting or prescribing how deferrals are to be withheld, such as rules requiring that deferrals first be made out of commission or incentive compensation. 
  
 3.8 IRREVOCABLE ELECTIONS. Except as provided in Section 3.9, any election by
a Participant pursuant to Section 3.1 shall be irrevocable for any Plan Year or Annual Meeting Year once the Plan Year or Annual Meeting Year has begun. Any deferral election will continue until revoked or modified in a writing delivered by the
Participant to the Plan Administrator, which revocation or modification shall only apply to compensation payable to the Participant after the end of the Plan Year or Annual Meeting Year in which such election is delivered to the Plan Administrator.
Except as provided in Section 3.9, any election by a Participant made pursuant to Sections 3.3 and 3.5 shall be irrevocable. 
  
 3.9 UNFORESEEABLE FINANCIAL EMERGENCY. If a Participant suffers an Unforeseeable Financial Emergency, the Participant will be permitted to revoke his
deferral election for the remainder of the Plan Year in which it is determined by the Plan Administrator that the Unforeseeable Financial Emergency has occurred. 
  
 3.10 ELECTION FORMS. Any election by a Participant under this Article shall be made on an Election Form (the terms of which
are incorporated herein by reference). 
  

 -ix- 

 ARTICLE IV 
 COMMON STOCK ACCOUNT 
  
 4.1 DEFERRAL AMOUNTS. The amount of deferrals made pursuant to Article III which may be credited to the Common Stock Account will be determined in the sole discretion of the Plan Administrator in accordance with Plan Rules it establishes.
Unless modified by subsequent Plan Rules, a Participant may elect to defer up to 50% of his or her Bonus (not to exceed $100,000 in any Plan Year) and a Director may elect to defer up to 100% of his or her Director Fees into the Common Stock
Account. Unless modified by subsequent Plan Rules, the entire amount of the Stock Grants and the Option Profit subject to a Participant’s deferral election shall be credited to the Common Stock Account. 
  
 4.2 CREDITED AMOUNTS. The Participant’s Common Stock Account will be
credited with a number of Stock Units equal to the following amounts: 
  

			
	 Bonus
	  	the amount of the Bonus deferral divided by the average Fair Market Value on the five business days preceding the date the Participant’s Bonus is otherwise payable
		
	 Director Fees
	  	the amount of the Director Fees deferral divided by the Fair Market Value on the five business days preceding the date the Director Fees are otherwise payable
		
	 Stock Grants
	  	the number of shares of Common Stock deferred by a Participant from a Stock Grants award when the shares are otherwise payable (I.E., on the date of vesting)
		
	 Option Profit
	  	the amount of the Option Profit deferral divided by the Fair Market Value on the date of exercise of the Non-Qualified Stock Option The amounts shall be credited on the date the Bonus,
Director Fees, Stock Grants and Option Profit would otherwise be payable to the Participant.

  
 4.3 IRREVOCABLE
CHOICE. Amounts credited to the Common Stock Account will remain in this Account until distribution is made to the Participant or Beneficiary pursuant to this Plan. 
  
 4.4 ELECTIONS BY CERTAIN OFFICERS AND DIRECTORS. With respect to persons subject to Section 16 of the Exchange Act, and to
the extent required by such section, such individuals must make any election under this Article pursuant to an irrevocable election at least six (6) months in advance of the effective date of the transaction. 
  

 -x- 

 ARTICLE V 
 COMPANY MATCHING CONTRIBUTIONS 
  
 5.1 MATCHING CONTRIBUTIONS. The Company will credit each Participant’s Matching Contribution Account with a matching contribution based upon his Salary and Bonus Deferrals as provided in Plan Rules. The Plan Administrator may increase
or decrease the matching contribution amounts set forth in the Plan Rules by amending the Plan Rules from time to time. Any reduction in the amount of matching contributions shall become effective on or after the first day of the calendar quarter
that falls at least 30 days after the change has been communicated to Participants. 
  
 5.2 DISCRETIONARY CONTRIBUTIONS. As of each Plan Year, the Company may, in its sole discretion, credit a Participant’s Discretionary Contribution Account with a discretionary contribution in an amount to be
determined by the Company in its sole discretion. 
  
 5.3
LIMITATIONS. Matching contributions shall not be made on deferrals of Option Profit, Stock Grants or Director Fees. 
  
 ARTICLE VI 
 PARTICIPANT ACCOUNTS AND INVESTMENT OF DEFERRED AMOUNTS 

 
 6.1 DEFERRED COMPENSATION ACCOUNT. Deferrals pursuant to this Plan shall
be recorded by the Plan Administrator in a Deferred Compensation Account maintained in the name of the Participant. The Deferred Compensation Account shall be credited with all amounts that have been deferred by the Participant during the Plan Year,
plus Earnings and such account shall be charged from time to time with all amounts that are distributed to the Participant. 
  
 6.2 COMMON STOCK ACCOUNT. 
  
 (a) Deferrals made pursuant to Article IV and Sections 3.3, 3.4, 3.5 and 3.6 shall be recorded by the Plan Administrator in the Common
Stock Account which shall be invested solely in Stock Units. The Common Stock Account shall be credited with all amounts that have been deferred by the Participant and Earnings thereon. In addition, in the event the Company declares and pays a
Dividend, the Common Stock Account shall be credited with a number of Stock Units equal to (a) the amount of the Dividend paid on the number of shares of Common Stock equal to the number of Stock Units in the Participant’s Vested Common Stock
Account, divided by (b) the Fair Market Value of the Common Stock on the date the Dividend is declared. Finally, the Common Stock Account shall be charged from time to time with all amounts that are distributed to the Participant. 
  
 (b) In the event of any change in the outstanding shares of
Common Stock by reason of an issuance of additional shares, recapitalization, reclassification, reorganization, stock split, reverse stock split, combination of shares, stock dividend or similar transaction, the Committee shall proportionately
adjust, in an equitable manner, the number of Stock Units in each Participant’s Common Stock 

  

 -xi- 

 
Account. The foregoing adjustment shall be made in a manner that will cause the relationship between the aggregate appreciation in outstanding Common Stock
and earnings per share of the Company and the increase in value of each Stock Unit in the Common Stock Account to remain unchanged as a result of the applicable transaction. 
  
 6.3 MATCHING CONTRIBUTION ACCOUNT. Company matching contributions credited to a Participant pursuant to this Plan shall be
recorded by the Plan Administrator in a Matching Contribution Account maintained in the name of the Participant. The Matching Contribution Account shall be credited with all amounts that have been contributed by the Company during the Plan Year and
such account shall be charged from time to time with all amounts that are distributed to the Participant. 
  
 6.4 DISCRETIONARY CONTRIBUTION ACCOUNT. Company discretionary contributions, if any, credited to a Participant pursuant to this Plan shall be recorded by
the Plan Administrator in a Discretionary Contribution Account maintained in the name of the Participant. The Discretionary Contribution Account shall be credited with all amounts that have been contributed by the Company during the Plan Year and
such account shall be charged from time to time with all amounts that are distributed to the Participant. 
  
 6.5 EARNINGS. A Participant’s Account shall be credited with Earnings daily, except that additional Stock Units credited to the Common Stock Account
attributable to a Dividend (pursuant to Section 6.2) shall be credited on the date the Dividend is paid. 
  
 6.6 INVESTMENT. The Plan Administrator may permit a Participant (or Beneficiary) to have the right to direct the investment of all or any part of the
Trust allocable to his or her Accounts, excluding amounts credited to the Participant’s Common Stock Account, provided that such amounts are currently available for investment purposes subject to the Plan Administrator’s final
determination. Such directions to invest are subject to all of the following: 
  
 (a) All directions to invest must be made in writing, or in accordance with procedures established by the Plan Administrator for telephone direction. 
  
 (b) All directions to invest are limited to investment options selected by the Plan Administrator.

  
 (c) All directions to invest are subject to
the approval of the Plan Administrator. 
  
 (d)
All interest and other income earned on investments directed by the Participant shall be accumulated and added to the principal for the Participant’s benefit. 
  
 (e) The Plan Administrator and Trustee shall not be responsible for any loss incurred as the result of the
Participant’s direction to invest. 
  

 -xii- 

 6.7 VALUATION OF ACCOUNTS. As of each Valuation Date, a Participant’s Account shall consist of the
balance of the Participant’s Account as of the last preceding Valuation Date, plus the Participant’s deferrals and contributions by the Company credited to the Account, plus Earnings on the Account, minus the amount of any distributions
made since the immediately preceding Valuation Date. 
  
 6.8
STATEMENT OF ACCOUNTS. The Plan Administrator shall submit to each Participant, within ninety (90) days after the close of each Plan Year and at such other time as determined by the Plan Administrator, a statement setting forth the balance to the
credit of the Account maintained for a Participant. 
  
 ARTICLE VII

 IN SERVICE DISTRIBUTIONS 
  
 7.1 DISTRIBUTIONS FOR UNFORESEEABLE FINANCIAL EMERGENCIES. If the Participant experiences an Unforeseeable Financial Emergency, the Participant may, with
the approval of the Plan Administrator, receive a partial or full distribution from the Plan of the Vested amounts in his or her Accounts. The distribution shall not exceed the lesser of the Vested balance then credited to the Participant’s
Account or the amount reasonably needed to satisfy the Unforeseeable Financial Emergency. 
  
 7.2 WITHDRAWAL ELECTION. A Participant may at any time elect to withdraw all of the balance then credited to his or her Account, less a ten (10) percent withdrawal penalty. Thereafter, the Participant shall never
again be eligible to participate in the Plan. 
  
 ARTICLE VIII

  
 [reserved] 
  
 ARTICLE IX 
 DISTRIBUTIONS FOLLOWING TERMINATION OF EMPLOYMENT 
  
 9.1 DISTRIBUTION. Upon Termination of Employment, a Participant’s Vested Account shall be distributed in accordance with this Article. 
  
 9.2 ELECTIONS. A Participant, on his or her initial Election Form, shall
elect to receive distributions following Termination of Employment in a lump sum or in installment payments, not more frequently than quarterly, over a period of not more than ten years. A Participant may change this election on any subsequent
Election Form filed at least one (1) year prior to the Participant’s Termination of Employment; if made within one (1) year of Termination of Employment, such a new election shall be invalid. 
  

 -xiii- 

 9.3 TIME FOR PAYMENT. The lump sum payment shall be made, or installment payment shall commence, not
later than one hundred twenty (120) days after the Participant’s Termination of Employment and any annual payment thereafter shall be made during each subsequent January. 
  
 9.4 SMALL PAYMENTS. The minimum annual installment payment shall be $5,000 (before withholding of taxes) and the minimum
quarterly installment payment shall be $2,000 (before withholding of taxes). If annual or quarterly installment payments to a Participant would be less than these amounts, the Participant’s Account shall be distributed over the longest
installment period available under Section 9.2 under which the annual payment would be at least $5,000 (before withholding of taxes), or the quarterly payments would be at least $2,000 (before withholding of taxes) or, if no such period exists, in a
lump sum. 
  
 9.5 CASHOUT OF INSTALLMENT PAYMENTS. A Participant
who has elected to receive installment payments may, at the time installments are to commence or thereafter, elect to receive, in lieu of any future installment payments, a lump sum payment of the balance then credited to his or her Account, less a
ten (10) percent early withdrawal penalty. The ten (10) percent early withdrawal penalty shall be used to reduce the Company’s obligation to make matching contributions under Section 5.1. 
  
 9.6 FORM OF PAYMENT. All payments made pursuant to this Article shall be made
in cash, except that distributions made from the Common Stock Account shall be made in Common Stock. 
  
 9.7 RESTRICTIONS ON COMMON STOCK. Common Stock distributions pursuant to this Article shall only be distributed to a Participant upon delivery to the
Company of such representations and warranties as the Company deems necessary or advisable with respect to the investment intent of the Participant as required by the Securities Act of 1933, as amended, and any other federal or state securities
laws. The Company shall not be required to distribute shares of Common Stock to a Participant before such shares become listed for trading on any stock exchange on which the Common Stock may then be listed, if any, and the completion of such
registration or other qualification of such shares under any state or federal law, rule or regulation, as the Plan Administrator shall determine to be necessary or advisable. 
  
 ARTICLE X 
 DISTRIBUTIONS FOLLOWING DEATH 
  
 10.1 DEATH WHILE
EMPLOYED BY EMPLOYER GROUP. If a Participant dies while employed by the Company or a Related Employer, the Participant’s Beneficiary shall receive the Participant’s Account in the form of death benefit payments elected by the Participant
on his or her last Election Form. The Participant may elect to have such payments made in a lump sum or in installment payments over a period of not more than ten years. The minimum annual installment payment shall be $5,000 (before withholding of
taxes). If annual installment payments to a Beneficiary would be less than 

  

 -xiv- 

 
this amount, the Participant’s Account shall be distributed over the longest installment period available under this Section under which the annual
payment would be at least $5,000 (before withholding of taxes) or, if no such period exists, in a lump sum. Death benefit payments shall commence within sixty (60) days after the date the Plan Administrator is provided with proof of the
Participant’s death satisfactory to it. 
  
 10.2 DEATH AFTER
TERMINATION OF EMPLOYMENT. If a Participant dies after Termination of Employment but before his or her Account has been fully distributed, unpaid amounts due under Article 9 shall be paid to the Participant’s Beneficiary in the same amount and
at the same time as they would have been paid to the Participant. 
  
 10.3 LUMP SUM ELECTION. While a Beneficiary may not select the manner of payment, if requested by a Beneficiary and allowed in the sole discretion of the Plan Administrator, the Beneficiary shall be paid a lump sum calculated in accordance
with Section 9.5 but without the ten (10) percent early withdrawal penalty. 
  
 10.4 FORM OF PAYMENT. All payments made pursuant to this Article shall be made in cash, except that distributions made from the Common Stock Account shall be made in Common Stock. 
  
 10.5 RESTRICTIONS ON COMMON STOCK. Common Stock distributions pursuant to
this Article shall only be distributed to a Participant upon delivery to the Company of such representations and warranties as the Company deems necessary or advisable with respect to the investment intent of the Participant as required by the
Securities Act of 1933, as amended, and any other federal or state securities laws. The Company shall not be required to distribute shares of Common Stock to a Participant before such shares become listed for trading on any stock exchange on which
the Common Stock may then be listed, if any, and the completion of such registration or other qualification of such shares under any state or federal law, rule or regulation, as the Plan Administrator shall determine to be necessary or advisable.

  
 ARTICLE XI 
 BENEFICIARY DESIGNATION 
  
 11.1 BENEFICIARY. Each Participant shall have the right, at any time, to designate his or her Beneficiary (both primary as well as contingent) to receive
any benefits payable under the Plan to a beneficiary upon the death of a Participant. The Beneficiary designated under this Plan may be the same as or different from the beneficiary designated under any other plan in which the Participant
participates. 
  
 11.2 BENEFICIARY DESIGNATION; CHANGE; SPOUSAL
CONSENT. A Participant shall designate his or her Beneficiary by completing and signing the Beneficiary Designation Form, and returning it to the Plan Administrator or its designated agent. A Participant shall have the right to change a Beneficiary
by completing and signing a new Beneficiary Designation Form, or such other form approved by the Plan Administrator, and filing it with the Plan Administrator. If the 

  

 -xv- 

 
Participant names someone other than his or her spouse as a Beneficiary, a spousal consent, in the form designated by the Plan Administrator, must be signed
by that Participant’s spouse and returned to the Plan Administrator. Upon the acceptance by the Plan Administrator of a new Beneficiary Designation Form, all Beneficiary designations previously filed shall be canceled. The Plan Administrator
shall be entitled to rely on the last Beneficiary Designation Form filed by the Participant and accepted by the Plan Administrator prior to his or her death. 
  
 11.3 NO BENEFICIARY DESIGNATION. If a Participant fails to designate a Beneficiary as provided in Sections 11.1 and 11.2 above or, if all designated
Beneficiaries predecease the Participant or die prior to complete distribution of the Participant’s benefits, then the Participant’s designated Beneficiary shall be deemed to be his or her surviving spouse or, if none the
Participant’s estate. 
  
 11.4 DOUBT AS TO BENEFICIARY. If
the Plan Administrator has any doubt as to the proper Beneficiary to receive payments pursuant to this Plan, the Plan Administrator shall have the right, exercisable in its discretion, to withhold such payments until this matter is resolved to the
Plan Administrator’s satisfaction. 
  
 ARTICLE XII 

VESTING 
  
 12.1 VESTING SCHEDULES. A Participant shall become vested in his or her Accounts in accordance with the Vesting Schedules described in this Article.

  
 12.2 DEFERRED COMPENSATION ACCOUNT. All Deferred Compensation
Common Stock Accounts shall be fully Vested at all times. 
  
 12.3
VESTING SCHEDULE FOR PRE-JANUARY 1, 1997 ADDITIONS TO THE MATCHING CONTRIBUTION AND DISCRETIONARY CONTRIBUTION ACCOUNTS. The Vested portion of a Participant’s Matching Contribution and Discretionary Contribution Accounts with respect to
additions made to these accounts prior to January 1, 1997 shall be the percentage of such Account shown on the following table: 
  

				
	 YEARS OF SERVICE

	  	VESTED
PERCENTAGE

	 
	 Less than one year
	  	0	%
	 1
	  	25	%
	 2 (or more)
	  	100	 

  

 -xvi- 

 12.4 VESTING SCHEDULE FOR ADDITIONS TO THE MATCHING CONTRIBUTION AND DISCRETIONARY CONTRIBUTION ACCOUNTS
ON OR AFTER JANUARY 1, 1997. The Vested portion of a Participant’s Matching Contribution and Discretionary Contribution Accounts with respect to additions made to these accounts on or after January 1, 1997 shall be the percentage of such
Account shown on the following table: 
  

				
	 YEARS OF SERVICE

	  	VESTED
PERCENTAGE

	 
	 Less than one year
	  	0	%
	 1
	  	20	%
	 2
	  	40	%
	 3
	  	60	%
	 4
	  	80	%
	 5
	  	(or more) 100	%

  
 12.5 ACCELERATED
VESTING. A Participant’s Matching Contribution and Discretionary Contribution Accounts shall become fully Vested upon the earliest to occur of: 
  
 (a) the individual’s attaining Normal Retirement Age while employed by the Company or a Related Employer, 
  
 (b) the individual’s death (or presumed death) while
employed by the Company or a Related Employer, 
  
 (c) the individual’s suffering a Disability while employed by the Company or a Related Employer, and 
  
 (d) the individual’s Termination of Employment other than for Cause during the two (2) years following a Change in Control.

  
 12.6 FORFEITURES UPON TERMINATION OF EMPLOYMENT. The unvested
portion of the Accounts of a Participant whose employment terminates shall be forfeited on the date of his or her Termination of Employment. Forfeitures shall be used to reduce the Company’s obligation to make matching contributions under
Section 5.1. 
  
 ARTICLE XIII 
 ADMINISTRATION 
  
 13.1 PLAN ADMINISTRATOR. Except as provided in Section 15.6, the Plan Administrator shall have complete control and discretion to manage the operation and
administration of the Plan. Not in limitation, but in amplification of the foregoing, the Plan Administrator shall have the following powers: 
  
 (a) To determine all questions relating to the eligibility of Employees to participate or continue to participate; 
  
 (b) To maintain all records and books of account necessary
for the administration of the Plan; 
  
 (c) To
interpret the provisions of the Plan and to make and to publish such interpretive or procedural rules as are not inconsistent with the Plan and applicable law; 
  

 -xvii- 

 (d) To compute, certify and arrange for the payment of benefits which any Participant or
beneficiary is entitled; 
  
 (e) To process
claims for benefits under the Plan by Participants or beneficiaries; 
  
 (f) To engage agents and professionals to assist the Plan Administrator in carrying out its duties under this Plan; 
  
 (g) To adopt or modify Plan Rules for the regulation or application of the Plan (see Exhibit E); such Rules may establish administrative
procedures or requirements which modify the terms of this Plan but Plan Rules shall not substantially alter significant requirements or provisions of the Plan; and 
  
 (h) To develop and maintain such instruments as may be deemed necessary from time to time by the Plan
Administrator to facilitate payment of benefits under the Plan. 
  
 13.2 COMMITTEE. The Plan Administrator may designate a committee to administer the Plan and perform the duties required of the Plan Administrator hereunder. 
  
 13.3 PLAN ADMINISTRATOR’S AUTHORITY. The Plan Administrator may consult with Company officers, legal and financial
advisers to the Company and others, but nevertheless the Plan Administrator shall have the full authority and discretion to act, and the Plan Administrator’s actions shall be final and conclusive on all parties. 
  
 ARTICLE XIV 
 AMENDMENT AND TERMINATION 
  
 14.1 AMENDMENTS. The Company reserves the right to amend the Plan prospectively or retroactively, at any time. No amendment shall significantly reduce the value of a Participant’s Vested Account prior to such
amendment. 
  
 14.2 TERMINATION OF PLAN. The Company shall have
the right at any time to declare the Plan terminated completely as to it or as to any of its divisions, facilities, operational units or job classifications. Upon termination of the Plan, the Company may, but shall not be required, to accelerate
distribution of the amounts in each Participant’s Vested Account. 
  
 14.3 FOLLOWING A CHANGE IN CONTROL. Upon the occurrence of a Change in Control, this Plan no longer shall be subject to alteration, amendment, change, suspension, substitution, deletion, revocation or termination in any manner adverse to
the Participants and Beneficiaries. In addition, if required by the terms of a Trust, upon a potential change in control (as defined in such Trust), the Company shall cause a number of shares of Common Stock to be registered in the name of the Trust
equal to the aggregate number of Stock Units held in all Participant Accounts under the 

  

 -xviii- 

 
Plan. Further, for each Participant’s Common Stock Account, the number of Stock Units shall be converted to an equal number of shares of Common Stock,
with fractional Stock Units being converted to cash. 
  
 ARTICLE XV

 CLAIMS PROCEDURES 
  
 15.1 PRESENTATION OF CLAIM. If any person (a “Claimant”) does not believe that he or she will receive the benefits to which the person is
entitled or believes that fiduciaries of the Plan have breached their duties or that the Plan is not being operated properly or that his or her legal rights have been or are being violated with respect to the Plan, the Claimant must file a formal
claim with the Plan Administrator under the procedures set forth in this Article. The procedures in this Article shall apply to all claims that any person has with respect to the Plan, including claims against fiduciaries and former fiduciaries,
unless the Plan Administrator determines, in its sole discretion, that it does not have the power to grant, in substance, all relief reasonably being sought by the Claimant. A claims official appointed by the Plan Administrator shall, within a
reasonable time, consider the claim and shall issue his or her determination thereon in writing. If such a claim relates to the contents of a notice received by the Claimant, the claim must be made within sixty (60) days after such notice was
received by the Claimant. All other claims must be made within one hundred-eighty (180) days of the date on which the event that caused the claim to arise occurred. The claim must state with particularity the determination desired by the Claimant.

  
 15.2 NOTIFICATION OF DECISION. Written notice of the
disposition of a claim shall be furnished to the Claimant within thirty (30) days after the claim is filed with the Plan Administrator. In the event the claim denied, the reasons for the denial shall be specifically set forth in writing, pertinent
provisions of the Plan shall be cited and, where appropriate, an explanation as to how the claim can be perfected will be provided. 
  
 15.3 REVIEW OF A DENIED CLAIM. Within ninety (90) days after receiving a notice from the Plan Administrator that a claim has been denied in whole or in
part, a Claimant may appeal the denial of his or her claim by filing a written statement of the Claimant’s position with the review official designated by the Plan Administrator. The review official shall schedule and give the Claimant an
opportunity for a full and fair hearing before the review official of the issue within thirty (30) days after the appeal is requested. The review official’s decision following such hearing shall be made within thirty (30) days and shall be
communicated in writing to the Claimant. 
  
 15.4 ARBITRATION. If
a Claimant’s claim described in Section 15.1 (an “Arbitrable Dispute”) is denied pursuant to Section 15.3, the Claimant’s only further recourse shall be to submit the claim to final and binding arbitration in the County of
Pinellas, State of Florida, before an experienced employment arbitrator selected in accordance with the Employment Dispute Resolution Rules of the American Arbitration Association. Except as otherwise provided in Section 16.11, each party shall pay
the fees of their respective attorneys, the expenses of their witnesses and any other expenses 

  

 -xix- 

 
connected with the arbitration, but all other costs of the arbitration, including the fees of the arbitrator, cost of any record or transcript of the
arbitration, administrative fees and other fees and costs shall be paid in equal shares by each party (or, if applicable, each group of parties) to the arbitration. Except as otherwise provided in Section 16.11, in any dispute involving a Claimant
or the trustee of a Trust in which the Claimant or the trustee prevails, the Company shall reimburse the Claimant’s or the trustee’s reasonable attorneys fees and related expenses. Arbitration in this manner shall be the exclusive remedy
for any Arbitrable Dispute. The arbitrator’s decision or award shall be fully enforceable and subject to an entry of judgement by a court of competent jurisdiction. Should any party attempt to resolve an Arbitrable Dispute by any method other
than arbitration pursuant to this Section, the responding party shall be entitled to recover from the initiating party all damages, expenses and attorneys fees incurred as a result. 
  
 15.5 LEGAL ACTION. Prior to a Change in Control, except to enforce an arbitrator’s award, no actions may be brought by
a Claimant in any court with respect to an Arbitrable Dispute. 
  
 15.6 FOLLOWING A CHANGE IN CONTROL. Upon the occurrence of a Change in Control, an independent party selected by the Committee prior to a Change in Control shall assume all duties and responsibilities of the Plan Administrator under this
Article and actions may be brought by a Claimant in any appropriate court with respect to an Arbitrable Dispute. 
  
 ARTICLE XVI 
 TRUST 
  
 16.1 ESTABLISHMENT OF TRUST. The Company may establish a Trust and shall at least annually transfer over to the Trust such
assets, if any, as the Plan Administrator, in its sole discretion, determines to be appropriate. The assets of the Trust shall be considered part of the general assets of the Company subject to the claims of its general creditors. 
  
 16.2 INTERRELATIONSHIP OF THE PLAN AND THE TRUST. The provisions of the Plan
and the Plan Agreement shall govern the rights of a Participant to receive distributions pursuant to the Plan. The provisions of any Trust shall govern the rights of the Participant and the creditors of the Company to the assets transferred to such
Trust. The Company shall at all times remain liable to carry out its obligations under the Plan. The Company’s obligations under the Plan shall be deemed satisfied to the extent met with assets distributed pursuant to the terms of the Trust.

  
 ARTICLE XVII 
 MISCELLANEOUS 
  
 17.1 UNSECURED GENERAL CREDITOR/UNFUNDED PLAN. The Plan constitutes an unsecured promise by the Company or a Related Employer to pay benefits in the
future and the Participants employed by the Company shall have the status of general unsecured creditors of the Company and Participants employed by a Related 

  

 -xx- 

 
Employer. The Plan is unfunded for Federal tax purposes and for purposes of Title I of ERISA. All amounts credited to the Participants’ accounts will
remain the general assets of the Company and shall remain subject to the claims of the Company’s and the Related Employers’ general creditors until such amounts are distributed to the Participants. 
  
 17.2 PAYMENTS TO MINORS AND INCOMPETENTS. If the Plan Administrator receives
satisfactory evidence that a person who is entitled to receive any benefit under the Plan, at the time such benefit becomes available, is a minor or is physically unable or mentally incompetent to receive such benefit and to give a valid release
therefor, and that another person or an institution is then maintaining or has custody of such person, and that no guardian committee, or other representative of the estate of such person shall have been duly appointed, the Plan Administrator may
authorize payment of such benefit otherwise payable to such person to such other person or institution; and the release of such other person or institution shall be a valid and complete discharge for the payment of such benefit. 
  
 17.3 PLAN NOT A CONTRACT OF EMPLOYMENT. The Plan shall not be deemed to
constitute a contract between the Company and any Participant, nor to be consideration for the employment of any Participant. Nothing in the Plan shall give a Participant the right to be retained in the employ of the Company; all Participants shall
remain subject to discharge or discipline as Employees to the same extent as if the Plan had not been adopted. 
  
 17.4 NO INTEREST IN ASSETS. Nothing contained in the Plan shall be deemed to give any Participant any equity or other interest in the assets, business or
affairs of the Company or a Related Employer. No Participant in the Plan shall have a security interest in assets of the Company used to make contributions or pay benefits. 
  
 17.5 RECORDKEEPING. Appropriate records shall be maintained for the purpose of the Plan by the officers and Employees of the
Company at the Company’s expense and subject to the supervision and control of the Plan Administrator. 
  
 17.6 NOTICE. Any notice or filing required or permitted to be given to the Plan Administrator under this Plan shall be sufficient if in writing and
hand-delivered, or sent by registered or certified mail or by telefax (with a hard copy sent by mail), to the address or telefax number shown below (or such other address or telefax number specified in notice given pursuant to this Section):

  
 Chief Financial Officer 
 Catalina Marketing Corporation 
 200 Carillon
Parkway 
 St. Petersburg, Florida 33716 
  
 Telefax: 727-579-5327 
  
 Such notice shall be deemed given as of the date of delivery or, if delivery is made by mail, as of the date shown on the postmark on the receipt for registration or
certification. 

  

 -xxi- 

 
Any notice or filing required or permitted to be given to a Participant under this Plan shall be sufficient if in writing and hand-delivered, or sent by
mail, to the last known address of the Participant. 
  
 17.7
SUCCESSORS. The provisions of this Plan shall bind and inure to the benefit of the Company and its successors and assigns and the Participant, his or her Beneficiary and their permitted successors and assigns. 
  
 17.8 SPOUSE’S INTEREST. The interest in the benefits hereunder of a
spouse of a Participant who has predeceased the Participant shall automatically pass to the Participant and shall not be transferable by such spouse in any manner, including but not limited to such spouse’s will, nor shall such interest pass
under the laws of intestate succession. 
  
 17.9 TAXES AND
WITHHOLDING. For each Plan Year in which Deferrals are being withheld, the Company shall ratably withhold from that portion of the Participant’s Salary and Bonus that is not being deferred, the Participant’s share of FICA and other
employment taxes on the deferral. If necessary, the Plan Administrator shall reduce a Participant’s Deferrals in order to comply with this Section. The Company (or the trustee of the Trust) shall withhold from benefits distributed under the
Plan all federal, state and local income, employment and other taxes required to be withheld by applicable law. 
  
 17.10 LEGAL FEES TO ENFORCE RIGHTS AFTER CHANGE IN CONTROL. After a Change in Control, if any person or entity has failed to comply (or is threatening not
to comply) with any of its obligations under the Plan, any Trust or any related agreement, or takes or threatens to take any action to deny, diminish or to recover from any Participant the benefits intended to be provided thereunder, the Company
shall reimburse the Participant for reasonable attorneys fees and related costs incurred in the successful pursuance or defense of the Participant’s rights. If the Participant does not prevail, attorneys fees shall also be payable under the
preceding sentence to the extent the Participant had reasonable justification for retaining counsel, but only to the extent that the scope of such representation was reasonable. 
  
 17.11 COURT ORDER. The Plan Administrator is authorized to make any payments directed by court order in any action in which
the Plan or the Plan Administrator has been named as a party. 
  
 17.12 FURNISHING INFORMATION. A Participant will cooperate with the Company by furnishing any and all information requested by the Company and take such other actions as may be requested in order to facilitate the administration of the Plan
and the payment of benefits hereunder, including but not limited to taking such physical examinations as the Company may deem necessary. 
  
 17.13 NON-ALIENATION OF BENEFITS. No benefit under the Plan shall be subject in any manner to anticipation, alienation, sale, transfer, assignment,
pledge, encumbrance or charge, and any attempt to do so shall be void. No benefit under 

  

 -xxii- 

 
the Plan shall in any manner be liable for or subject to the debts, contracts, liabilities, engagements or torts of the person entitled to any such benefit,
except as specifically provided in the Plan, then such benefits shall cease and terminate at the discretion of the Plan Administrator. The Plan Administrator may then hold or apply the same or any part thereof to or for the benefit of such person or
any dependent or beneficiary of such person in such manner and proportions as it shall deem proper. 
  
 17.14 GOVERNING LAW. Except to the extent preempted by ERISA, this Plan shall be construed in accordance with the laws of Florida without regard to its
conflicts of laws principles. 
  
 17.15 SECTION 16. With respect
to persons subject to Section 16 of the Exchange Act, transactions under this Plan are intended to comply with all applicable conditions of Rule 16b-3 or its successors under the Exchange Act. To the extent any provision under the Plan or action by
the Committee fails to so comply, it shall be deemed null and void to the extent permitted by law and deemed advisable by the Committee. 
  
 17.16 LIABILITY LIMITED. In administering the Plan neither the Plan Administrator nor any officer, Director or Employee thereof, shall be liable for any
act or omission performed or omitted, as the case may be, by such person with respect to the Plan; provided, that the foregoing shall not relieve any person of liability for gross negligence, fraud or bad faith. The Plan Administrator, its officers,
Directors and Employees shall be entitled to rely conclusively on all tables, valuations, certificates, opinions and reports that shall be furnished by any actuary, accountant, trustee, insurance company, consultant, counsel or other expert who
shall be employed or engaged by the Plan Administrator in good faith. 
  

 -xxiii- 

 17.17 
  
 EXHIBIT A 
  
 PLAN RULES 
  
 FOR THE 
  
 CATALINA MARKETING CORPORATION 
  
 DEFERRED COMPENSATION PLAN 
  
 PLAN RULE NO. 1: MATCHING CONTRIBUTIONS 
  
 Effective July 1, 1997, the Company will credit each Participant’s
Matching Contribution Account with a matching contribution based upon his Salary and Bonus Deferrals, as described in this Plan Rule. 
  
 The aggregate matching percentage for this Plan and the Savings Plan combined shall be as follows: 
  

				
	 Percentage of Compensation Deferred

	  	Matching Percentage

	 
	 The first 2% of Salary and Bonus
	  	100	%
		
	 The next 2% of Salary and Bonus
	  	25	%

  
 The amount credited to a
Participant’s Matching Contribution Account pursuant to this Plan shall be the amount the matching contribution determined in accordance with the formula stated above exceeds the amount of the matching contribution made by the Company to the
Savings Plan for the Participant for the current Plan Year. 
  
 EXAMPLE: 
  
 The Savings Plan
limits a Participant’s elective deferrals to 3% of compensation or $3,600, whichever is less. A participant receives annual compensation of $200,000 and elects to defer 10% into the Savings Plan and the Plan. 
  
 Savings Plan Match. The maximum contribution to the
Savings Plan will be $3,600 based on the dollar limit. Since $3,600 is 3% of $120,000, only the first $120,000 of compensation will be matched in the Savings Plan. The Savings Plan match would be $2,700 calculated as follows: 
  
 100% of the first 2% (1.0 x .02 x $120,000 = $2,400),
plus 
  
 25% of the next 1% (0.25 x .01 x
$120,000 = $300). 
  

 -xxiv- 

 This Plan’s Match. This Plan’s match would be $2,300, which is
the difference between the Company’s aggregate matching contribution of $5,000 and the Savings Plan match, calculated as follows: 
  
 100% of the first 2% (1.0 x .02 x $200,000 = $4,000), plus 
  
 25% of the next 2% (0.25 x .01 x $200,000 = $1,000) 
  
 which equals $5,000, less $2,700 equals
$2,300. 
  

 -xxv-

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