Document:

Exhibit 10.6

 

December
23, 2020

 

Ventoux
CCM Acquisition Corp.

1 East Putnam Avenue, Floor 4

Greenwich, CT 06830

 

Ladies
and Gentlemen:

 

Ventoux
CCM Acquisition Corp. (the “Company”), a blank check company formed for the purpose of acquiring one or more businesses
or entities (a “Business Combination”), intends to register its securities under the Securities Act of 1933, as amended
(“Securities Act”), in connection with its initial public offering (“IPO”), pursuant to a registration
statement on Form S-1 (“Registration Statement”).

 

The
undersigned hereby commits that it will purchase an aggregate of 4,000,000 warrants (or 4,450,000 if the over-allotment option
is exercised in full) of the Company (“Private Warrants”), at a price of $1.00 per warrant for an aggregate purchase
price of $4,000,000 (or $4,450,000 if the over-allotment option is exercised in full) (the “Private Warrant Purchase Price”).

 

At
least twenty-four (24) hours prior to the effective date of the Registration Statement, the undersigned will cause the Private
Warrant Purchase Price to be delivered to Loeb & Loeb, LLP (“Loeb”), as escrow agent, by wire transfer as set
forth in the instructions attached as Exhibit A to hold in a non-interest bearing account until the Company consummates the IPO.

 

The
consummation of the purchase and issuance of the Private Warrants shall occur simultaneously with the consummation of the IPO.
Simultaneously with the consummation of the IPO, Continental shall deposit the Private Warrant Purchase Price, without interest
or deduction, into the trust fund (“Trust Fund”) established by the Company for the benefit of the Company’s
public stockholders as described in the Registration Statement.

 

Each
of the Company and the undersigned acknowledges and agrees that Loeb is serving hereunder solely as a convenience to the parties
to facilitate the purchase of the Private Warrants.

 

Additionally,
the undersigned agrees:

 

		●	not
                                         to propose, or vote in favor of, an amendment to the Company’s Amended and Restated
                                         Certificate of Incorporation that would affect the substance or timing of the Company’s
                                         obligation to redeem 100% of the Company’s shares of Common Stock sold in the IPO
                                         if the Company does not complete an initial Business Combination within 15 months (or
                                         18 months, if the time to complete a Business Combination is extended as described in
                                         eth prospectus) from the closing of the IPO, unless the Company provides the holders
                                         of shares of Common Stock sold in the IPO with the opportunity to redeem their shares
                                         of Common Stock upon approval of any such amendment at a per-share price, payable in
                                         cash, equal to the aggregate amount of the Trust Fund, including interest earned on Trust
                                         Fund and not previously released to the Company to pay the Company’s franchise
                                         and income taxes, divided by the number of then outstanding shares of Common Stock sold
                                         in the IPO;

  

     

     

    

 

		●	the
                                         undersigned will not participate in any liquidation distribution with respect to the
                                         Private Warrants (but will participate in liquidation distributions with respect to any
                                         units or Common Stock purchased by the undersigned in the IPO or in the open market)
                                         if the Company fails to consummate a Business Combination;

 

		●	that
                                         the Private Warrants and underlying securities will not be transferable until after the
                                         consummation of a Business Combination except (i) to the Company’s pre-IPO stockholders,
                                         or to the Company’s officers, directors, advisors and employees, (ii) transfers
                                         to the undersigned’s affiliates or its members upon its liquidation, (iii) to relatives
                                         and trusts for estate planning purposes, (iv) by virtue of the laws of descent and distribution
                                         upon death, (v) pursuant to a qualified domestic relations order, (vi) by private sales
                                         at prices no greater than the price at which the Private Warrants were originally purchased,
                                         (vii) by certain pledges to secure obligations incurred in connection with purchases
                                         of our securities, (viii) by private sales at prices no greater than the price at which
                                         the Private Warrants were originally purchased or (ix) to the Company for cancellation
                                         in connection with the consummation of a Business Combination, in each case (except for
                                         clause ix) where the transferee agrees to the terms of the transfer restrictions; and

 

		●	the
                                         Private Warrants will include any additional terms or restrictions as is customary in
                                         other similarly structured blank check company offerings or as may be reasonably required
                                         by the underwriters in the IPO in order to consummate the IPO, each of which will be
                                         set forth in the Registration Statement.

 

The
undersigned acknowledges and agrees that the purchaser of the Private Warrants will execute agreements in form and substance typical
for transactions of this nature necessary to effectuate the foregoing agreements and obligations prior to the consummation of
the IPO as are reasonably acceptable to the undersigned, including but not limited to an insider letter.

 

The
undersigned also acknowledges to be bound by terms of the private warrants described in the warrant agreement between the Company
and Continental Stock Transfer & Trust Company that will be executed in connection with the Company’s IPO.

 

The
undersigned hereby represents and warrants that:

 

(a) it
has been advised that the Private Warrants have not been registered under the Securities Act;

 

(b) it
will be acquiring the Private Warrants for its account for investment purposes only;

 

(c) it
has no present intention of selling or otherwise disposing of the Private Warrants in violation of the securities laws of the
United States;

 

(d) it
is an “accredited investor” as defined by Rule 501 of Regulation D promulgated under the Securities Act of 1933, as
amended;

 

    2

     

    

 

(e) it
has had both the opportunity to ask questions and receive answers from the officers and directors of the Company and all persons
acting on its behalf concerning the terms and conditions of the offer made hereunder;

 

(f) it
is familiar with the proposed business, management, financial condition and affairs of the Company;

 

(g) it
has full power, authority and legal capacity to execute and deliver this letter and any documents contemplated herein or needed
to consummate the transactions contemplated in this letter; and

 

(h) this
letter constitutes its legal, valid and binding obligation, and is enforceable against it.

 

This
letter agreement constitutes the entire agreement between the undersigned and the Company with respect to the purchase of the
Private Warrants, and supersedes all prior and contemporaneous understandings, agreements, representations and warranties, both
written and oral, with respect to the same.

 

    3

     

    

 

	 	Very truly yours,
	 	 
	 	VENTOUX ACQUISITION HOLDINGS LLC

 

	 	By:	/s/ Edward Scheetz
	 	 	Name: 	Edward Scheetz
	 	 	Title: 	Manager

 

	 	By:	/s/ Matthew MacDonald
	 	 	Name: 	Matthew MacDonald
	 	 	Title:	 Manager

 

Accepted
and Agreed:

 

VENTOUX
CCM ACQUISITION CORP.

 

	By:	/s/ Edward Scheetz	 
	 	Name:	 Edward Scheetz	 
	 	Title: 	Chief Executive Officer	 

 

     

     

    

 

Exhibit
A

 

Wire
InstructionsExhibit 10.7

 

December 23, 2020

 

Ventoux CCM Acquisition Corp.

1 East Putnam Avenue, Floor 4

Greenwich, CT 06830

 

Ladies and Gentlemen:

 

Ventoux CCM Acquisition
Corp. (the “Company”), a blank check company formed for the purpose of acquiring one or more businesses or entities
(a “Business Combination”), intends to register its securities under the Securities Act of 1933, as amended (“Securities
Act”), in connection with its initial public offering (“IPO”), pursuant to a registration statement on Form S-1
(“Registration Statement”).

 

The undersigned hereby
commits that it will purchase an aggregate of 2,000,000 warrants (or 2,225,000 if the over-allotment option is exercised in full)
of the Company (“Private Warrants”), at a price of $1.00 per warrant for an aggregate purchase price of $2,000,000
(or $2,225,000 if the over-allotment option is exercised in full) (the “Private Warrant Purchase Price”).

 

At least twenty-four
(24) hours prior to the effective date of the Registration Statement, the undersigned will cause the Private Warrant Purchase Price
to be delivered to Loeb & Loeb, LLP (“Loeb”), as escrow agent, by wire transfer as set forth in the instructions
attached as Exhibit A to hold in a non-interest bearing account until the Company consummates the IPO.

 

The consummation of
the purchase and issuance of the Private Warrants shall occur simultaneously with the consummation of the IPO. Simultaneously with
the consummation of the IPO, Continental shall deposit the Private Warrant Purchase Price, without interest or deduction, into
the trust fund (“Trust Fund”) established by the Company for the benefit of the Company’s public stockholders
as described in the Registration Statement.

 

Each of the Company
and the undersigned acknowledges and agrees that Loeb is serving hereunder solely as a convenience to the parties to facilitate
the purchase of the Private Warrants.

 

Additionally, the undersigned
agrees:

 

		●	not
                                         to propose, or vote in favor of, an amendment to the Company’s Amended and Restated
                                         Certificate of Incorporation that would affect the substance or timing of the Company’s
                                         obligation to redeem 100% of the Company’s shares of Common Stock sold in the IPO
                                         if the Company does not complete an initial Business Combination within 15 months (or
                                         18 months, if the time to complete a Business Combination is extended as described in
                                         eth prospectus) from the closing of the IPO, unless the Company provides the holders
                                         of shares of Common Stock sold in the IPO with the opportunity to redeem their shares
                                         of Common Stock upon approval of any such amendment at a per-share price, payable in
                                         cash, equal to the aggregate amount of the Trust Fund, including interest earned on Trust
                                         Fund and not previously released to the Company to pay the Company’s franchise
                                         and income taxes, divided by the number of then outstanding shares of Common Stock sold
                                         in the IPO;

 

     

     

    

 

		●	the
                                         undersigned will not participate in any liquidation distribution with respect to the
                                         Private Warrants (but will participate in liquidation distributions with respect to any
                                         units or Common Stock purchased by the undersigned in the IPO or in the open market)
                                         if the Company fails to consummate a Business Combination;

 

		●	that
                                         the Private Warrants and underlying securities will not be transferable until after the
                                         consummation of a Business Combination except (i) to the Company’s pre-IPO stockholders,
                                         or to the Company’s officers, directors, advisors and employees, (ii) transfers
                                         to the undersigned’s affiliates or its members upon its liquidation, (iii) to relatives
                                         and trusts for estate planning purposes, (iv) by virtue of the laws of descent and distribution
                                         upon death, (v) pursuant to a qualified domestic relations order, (vi) by private sales
                                         at prices no greater than the price at which the Private Warrants were originally purchased,
                                         (vii) by certain pledges to secure obligations incurred in connection with purchases
                                         of our securities, (viii) by private sales at prices no greater than the price at which
                                         the Private Warrants were originally purchased or (ix) to the Company for cancellation
                                         in connection with the consummation of a Business Combination, in each case (except for
                                         clause ix) where the transferee agrees to the terms of the transfer restrictions; and

 

		●	the
                                         Private Warrants will include any additional terms or restrictions as is customary in
                                         other similarly structured blank check company offerings or as may be reasonably required
                                         by the underwriters in the IPO in order to consummate the IPO, each of which will be
                                         set forth in the Registration Statement.

 

The undersigned acknowledges
and agrees that the purchaser of the Private Warrants will execute agreements in form and substance typical for transactions of
this nature necessary to effectuate the foregoing agreements and obligations prior to the consummation of the IPO as are reasonably
acceptable to the undersigned, including but not limited to an insider letter.

 

The undersigned also
acknowledges to be bound by terms of the private warrants described in the warrant agreement between the Company and Continental
Stock Transfer & Trust Company that will be executed in connection with the Company’s IPO.

 

The undersigned hereby
represents and warrants that:

 

(a) it
has been advised that the Private Warrants have not been registered under the Securities Act;

 

(b) it
will be acquiring the Private Warrants for its account for investment purposes only;

 

(c) it
has no present intention of selling or otherwise disposing of the Private Warrants in violation of the securities laws of the United
States;

 

(d) it is an
“accredited investor” as defined by Rule 501 of Regulation D promulgated under the Securities Act of 1933, as amended;

 

    2

     

    

 

(e) it
has had both the opportunity to ask questions and receive answers from the officers and directors of the Company and all persons
acting on its behalf concerning the terms and conditions of the offer made hereunder;

 

(f) it
is familiar with the proposed business, management, financial condition and affairs of the Company;

 

(g) it
has full power, authority and legal capacity to execute and deliver this letter and any documents contemplated herein or needed
to consummate the transactions contemplated in this letter; and

 

(h) this
letter constitutes its legal, valid and binding obligation, and is enforceable against it.

 

This letter agreement
constitutes the entire agreement between the undersigned and the Company with respect to the purchase of the Private Warrants,
and supersedes all prior and contemporaneous understandings, agreements, representations and warranties, both written and oral,
with respect to the same.

 

    3

     

    

 

	 	Very truly yours,
	 	 
	 	CHARDAN INTERNATIONAL INVESTMENTS, LLC

 

	 	By:	/s/ Jonas Grossman
	 	 	Name: Jonas Grossman
	 	 	Title:   Managing Member

 

Accepted and Agreed:

 

VENTOUX CCM ACQUISITION CORP.

 

	By:	/s/ Edward Scheetz	 
	 	Name: Edward Scheetz	 
	 	Title:   Chief Executive Officer	 

 

     

     

    

 

Exhibit A

 

Wire Instructions

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