Document:

exv4w2

 

Exhibit 4.2

WARRANT PURCHASE AGREEMENT

     THIS WARRANT PURCHASE AGREEMENT, dated as of July 7, 2006 (this “Agreement”) is entered into
by and among LiveWorld, Inc., a Delaware corporation (the “Company”) and J. Walter Thompson U.S.A.,
Inc., a Delaware corporation (“WPP”).

BACKGROUND

     A. The Company and WPP have entered into a joint venture relationship (the “Joint Venture”)
that shall be conducted through a limited liability company (the “LLC”) pursuant to a certain
limited liability company operating agreement (the “LLC Agreement”). The parties have also entered
into a Voting and Covenant Agreement (the “Voting Agreement” and together with this Agreement and
the LLC Agreement, the “Transaction Documents”).

     B. On the terms and subject to the conditions set forth herein and as a condition to entering
into the Joint Venture, WPP is willing to receive from the Company, and the Company is willing to
issue to WPP, warrants to purchase Company common stock in the amounts and on the terms and
conditions set forth herein.

     C. Capitalized terms not otherwise defined in this Agreement shall have the meaning set forth
in the form of Warrant (as defined below) attached as Exhibit A.

AGREEMENT

     NOW THEREFORE, in consideration of the foregoing, and the representations, warranties, and
conditions set forth below, the parties intending to be legally bound, agree as follows:

     1. The Warrants.

          (a) Issuance of Warrants. At each Closing (as defined below), the Company agrees to issue to
WPP a warrant in the form attached as Exhibit A (each, a “Warrant” and, collectively, the
“Warrants”) in such amounts as specified in this Agreement for such Closing. The terms “Closing”
and “Closings” refer to the Initial Closing (defined in Section 1(c) below) and subsequent closings
(referred to in Section 1(d) below).

          (b) Delivery. The issuance of the Warrants shall take place at Closings to be held at such
place and time as specified in this Agreement (each a “Closing Date”). At each Closing, the
Company will deliver to WPP the Warrant to be issued at such Closing.

          (c) Initial Closing. The initial Closing (the “Initial Closing”) shall occur on the date of
this Agreement. At the Initial Closing, the Company shall issue to WPP (i) a Warrant to purchase
one million (1,000,000) shares of Common Stock, par value $0,001 per share (“Common Stock”), of the
Company at a per share exercise price of $1.00 and a Warrant to purchase one

 

 

million (1,000,000) shares of Common Stock at a per share exercise price of $1.10, each of
which shall otherwise be in the form of Exhibit A. Together, such Warrants to be issued at the
Initial Closing are referred to as the “2006 Warrants.”

          (d) Subsequent Closings. A subsequent Closing shall occur in each of the years 2008, 2009 and
2010, with each Closing occurring on the tenth (10th) Business Day following the Company’s
publication of its prior fiscal year’s financial results, but in no event later than March 31st of
each such year. An additional subsequent Closing shall occur in 2011 (or as soon thereafter as is
practical) following such time as all revenue that was recognized in 2010 is either collected or
determined not to be reasonably collectible (with any such excluded revenue not being included in
the calculation set forth in Section 1(e) below). For purposes of this Agreement, the term
“Business Day” means any day on which commercial banks are open for business in the State of
Delaware.

          (e) Warrant Quantity in Subsequent Closings.

     In each subsequent Closing, a Warrant shall be issued for the number of shares (the “Warrant
Quantity”) equal to:

(A) sixty-six point six percent (66.6%) multiplied by (B) the JV Net Revenue Contribution
Portion (as defined below) multiplied by (C) the LiveWorld Fully Diluted Shares (as defined
below) and then reduced (D) by the number of shares for which Warrants have been previously
issued pursuant to this Agreement.

     In the event the Warrant Quantity is zero or fewer shares, no Warrant shall be issued in the
applicable year. In addition, notwithstanding the above, at the time of grant the number of shares
for which a Warrant is initially exercisable shall be subject to the following limitations:

               (i) The Warrant issued in 2008 (the “2007 Warrant”), shall not be issued for
greater than that
number of shares that is equal to (A) ten percent (10%) of the LiveWorld Fully Diluted Shares (as
measured as of December 31, 2007) minus (B) the number of shares for which the 2006 Warrants were
exercisable upon issuance (as adjusted for stock splits, stock combinations, stock dividends and
the like).

               (ii) The Warrant issued in 2009 (the “2008 Warrant”), shall not be issued for
greater than
that number of shares that is equal to (A) twenty percent (20%) of the LiveWorld Fully Diluted
Shares (as measured as of December 31, 2008) minus (B) the number of shares for which the 2006 and
2007 Warrants were exercisable upon issuance (as adjusted for stock splits, stock combinations,
stock dividends and the like).

               (iii) The warrant issued in 2010 (the “2009 Warrant”), shall not be issued for
greater than
that number of shares that is equal to (A) thirty percent (30%) of the LiveWorld Fully Diluted
Shares (as measured as of December 31, 2009) minus (B) the aggregate number of shares for which the
2006, 2007 and 2008 Warrants were exercisable upon issuance (as adjusted for stock splits, stock
combinations, stock dividends and the like).

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               (iv) The warrant issued in 2011 (based upon average annual revenue for the period beginning
January 1, 2009 and ending December 31, 2010) (the “2010 Warrant”), shall not be issued for greater
than the Warrant Quantity calculation for that period minus the number of shares for which the
2006, 2007, 2008 and 2009 Warrants were exercisable upon issuance (as adjusted for stock splits,
stock combinations, stock dividends and the like).

     Subject to Sections 5 and 12 of the Sales Representative Agreement of even date herewith by
and between the Company and the LLC (the “Sales Representative Agreement”), the term “JV Net
Revenue Contribution Portion” means the aggregate Revenues (as defined in the Sales Representative
Agreement) provided by the Joint Venture and recognized by the Company in the two calendar years
preceding the calendar years in which the calculation is made reduced by (i) the sales commission
paid by the Company to the Joint Venture on said Revenue and (ii) any Revenue included in the JV
Net Revenue Contribution Portion in each prior year that was not recognized or collected as
anticipated, with the resulting sum divided by the aggregate Net Revenues of the Company for the
two calendar years preceding the calendar year in which the calculation is made.

     The term “LiveWorld Fully Diluted Shares” means the actual outstanding shares of Common Stock
(excluding treasury stock, if any), plus the number of shares of Common Stock issuable upon the
conversion of any outstanding convertible securities of the Company or upon exercise of any options
or warrants or similar derivative instruments of the Company, including any Warrants, as calculated
by the Company in good faith and set forth (with reasonable supporting documentation) in a
certificate of the Company’s Secretary dated not more than 30 days prior to the date of the
relevant Closing.

     The term “Net Revenues” means the revenues set forth on the Company’s financial statements.

          (f) Warrant Exercise Price in Subsequent Closings.

     The exercise price for the 2007, 2008, 2009 and 2010 Warrants shall each be determined
pursuant to the following formula:

               (i) Any Warrant that would result in WPP (including its affliates and transferees) holding a
beneficial interest of forty-nine percent (49%) or less of the LiveWorld Fully Diluted Shares at
the time of issuance shall have a per share exercise price equal to the greater of: (i) the Floor
Price (as defined below) and (ii) fifty-five (55%) of the average closing price of Company Common
Stock for the period of November 1st to December 31st preceding the applicable Closing Date at
which the Warrant is issued.

               (ii) Any Warrant that would result in WPP (including its affiliates and transferees) holding a
beneficial interest of more than forty-nine percent (49%) of the LiveWorld Fully Diluted Shares at
the time of issuance shall have a per share exercise price equal to the greater of: (i) the Floor
Price and (ii) one hundred thirty percent (130%) of the average (A) closing price of the Common
Stock, if the principal market for the Common Stock is then NASDAQ or a national exchange, or (B)
the closing bid and asked quotations, if the principal market for the Common Stock

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is then the pink sheets, for the period of November 1st to December 31st preceding the
applicable Closing Date at which the Warrant is issued.

     The “Floor Price” shall equal $1.10 for the 2007 Warrant; $1.20 for the 2008 Warrant; $1.30
for the 2009 Warrant and $1.40 for the 2010 Warrant (all as adjusted for stock splits, stock
combinations, stock dividends, and the like).

          (g) Change of Control. The Company shall give the holder of the greatest number of Shares (as
indicated on the Company’s books of record) (assuming the exercise of all Warrants) (the “Primary
Holder”) written notice of any proposed or pending Change of Control (as defined in the form of
Warrant attached as Exhibit A) at least twelve (12) Business Days prior to the consummation of such
Change of Control (notice so given being deemed “Timely Notice”); provided that if the Company is
not then aware of such proposed or pending Change of Control the Company shall give the Primary
Holder notice of such transaction promptly after it learns of such event. In the event of a Change
of Control the Company shall deliver to the Primary Holder a Warrant (the “Pro-Rated Warrant”) for
a number of Shares calculated in the manner that would be applicable to the next scheduled Closing,
provided that for the purposes of such calculation (i) the period used in the determination of JV
Net Revenue Contribution Portion shall end on the last day of the fiscal quarter preceding the
Warrant issue date and (ii) the sixty (60) days preceding the Warrant issue date shall be
substituted for the period of November 1st to December 31st preceding the applicable Closing Date
for purposes of paragraph (f) above. The Pro-Rated Warrant shall be delivered to the Primary Holder
(i) at least five (5) Business Days before the consummation of a Change of Control if the Primary
Holder received Timely Notice of such Change of Control, or (ii) within 10 Business Days after a
Change of Control if the Primary Holder did not receive Timely Notice of such Change of Control.

     2. Representations and Warranties of the Company. The Company represents and warrants to WPP
as of the date of this Agreement, as set forth below in this Section 2. The parties agree that the
Company’s liability for any breach of a representation or warranty any damages shall be limited to
direct damages; there shall be no recovery for any incidental, exemplary, punitive, indirect,
special or consequential damages.

          (a) Organization and Authority. The Company is a corporation duly organized and validly
existing under, and by virtue of, the laws of Delaware and is in good standing under such laws.
The Company has all requisite legal right, power and authority (corporate or other) to own or hold
under lease and operate its properties and assets, to carry on its business as presently conducted
and as proposed to be conducted, to execute and deliver this Agreement and the other Transaction
Documents, to issue the Warrants hereunder and to sell and issue the Common Stock issuable upon
exercise of the Warrants, and to carry out and perform its obligations under the terms of this
Agreement, the other Transaction Documents and the Warrants. The Company is duly qualified or
licensed and in good standing as a corporation duly authorized to do business in each state or
jurisdiction in which the nature of its activities or the character of the properties it owns or
leases makes such qualification or licensing necessary, except where the failure to do so would not
have a material adverse effect on the Company’s business, assets or financial condition. The
Company does not presently own or control, directly or indirectly, any interest in any other
corporation, association, partnership, joint venture, limited liability company, trust or estate,
or organization

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comprising five percent (5%) or more of the equity of such corporation, association,
partnership, joint venture, limited liability company, trust or estate, or organization.

          (b) Capitalization. There are presently a sufficient number of shares of Common Stock
authorized and reserved for issuance upon the exercise or conversion of all of the outstanding
options, warrants, convertible securities and other rights to purchase shares of Common Stock.
Immediately following each Closing the Company will have reserved a sufficient number of shares of
Common Stock for issuance upon exercise of all of the Warrants issued at such Closing.

          (c) Authorization. The execution, delivery and performance by the Company of each Transaction
Document to be executed by the Company and the consummation of the transactions contemplated
thereby have been duly authorized by all necessary actions on the part of the Company. Each of the
Transaction Documents is a valid and binding obligation of the Company, enforceable in accordance
with its terms, except as limited by bankruptcy, insolvency or other laws of general application
relating to or affecting the enforcement of creditors’ rights generally and general principles of
equity.

     3. Representations and Warranties of WPP. WPP represents and warrants to the Company as of
the date of this Agreement and as of each Closing as follows:

          (a) Authority. WPP has full legal capacity, power and authority to execute and deliver each
Transaction Document and to perform its obligations hereunder. Each of the Transaction Documents
is a valid and binding obligation of WPP, enforceable in accordance with its terms, except as
limited by bankruptcy, insolvency or other laws of general application relating to or affecting the
enforcement of creditors’ rights generally and general principles of equity.

          (b) Securities Law Compliance. WPP has been advised that the Warrants and the underlying
securities have not been registered under the Securities Act, or any state securities laws and,
therefore, cannot be resold unless they are registered under the Securities Act and applicable
state securities laws or unless an exemption from such registration requirements is available. WPP
is purchasing the Warrants to be acquired by WPP hereunder for its own account for investment, not
as a nominee or agent, and not with a view to, or for resale in connection with, the distribution
thereof. WPP has such knowledge and experience in financial and business matters that WPP is
capable of evaluating the merits and risks of such investment, is able to incur a complete loss of
such investment and is able to bear the economic risk of such investment for an indefinite period
of time. WPP is an accredited investor as such term is defined in Rule 501 of Regulation D under
the Securities Act.

          (c) Access to Information. WPP acknowledges that the Company has given WPP access to the
corporate records and accounts of the Company and to all information in its possession relating to
the Company, has made its officers and representatives available for interview by WPP, and has
furnished WPP with all documents and other information required for WPP to make an informed
decision with respect to the purchase of the Warrants.

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     4. Miscellaneous.

          (a) Waivers and Amendments. Any provision of this Agreement may be amended, waived or
modified only upon the written consent of each of the Company and WPP.

          (b) Governing Law. This Agreement and all actions arising out of or in connection with this
Agreement shall be governed by and construed in accordance with the laws of the State of Delaware,
without regard to the conflicts of law provisions of the State of Delaware or of any other state.

          (c) Survival. The representations, warranties, covenants and agreements made herein shall
survive the execution and delivery of this Agreement.

          (d) Successors and Assigns. Subject to the restrictions on transfer described in the Warrant
and other Transaction Documents, the rights and obligations of the Company and WPP under this
Agreement shall be binding upon and benefit the successors, assigns, heirs, administrators and
transferees of the parties. The Company may not assign its rights and obligations under this
Agreement without the prior written consent of WPP

          (e) Entire Agreement. This Agreement together with the other Transaction Documents constitute
and contain the entire agreement among the Company and WPP and supersede any and all prior
agreements, negotiations, correspondence, understandings and communications among the parties,
whether written or oral, respecting the subject matter hereof.

          (f) Notices. All notices, requests, demands, consents, instructions or other communications
required or permitted hereunder shall in writing and faxed, mailed or delivered to each party as
follows: (i) if to WPP, at 125 Park Avenue, New York, New York 10017, Attention: Mary Ellen Howe,
facsimile No. 212-632-2222, or at such other address or facsimile number as WPP shall have
furnished the Company in writing or (ii) if to the Company, at 170 Knowles Drive, Suite 211, Los
Gatos, California 95032, Attention: Chief Executive Officer, facsimile No. 408-871-5301 or at such
other address or facsimile number as the Company shall have furnished to WPP in writing. All such
notices and communications will be deemed effectively given the earlier of (i) when received, (ii)
when delivered personally, (iii) one Business Day after being delivered by facsimile (with receipt
of appropriate confirmation), (iv) one Business Day after being deposited with an overnight courier
service of recognized standing or (v) four Business Days after being deposited in the U.S. mail,
first class with postage prepaid. A copy of any notice to WPP hereunder shall be delivered to each
of (x) WPP Group USA, Inc., 125 Park Avenue, New York, New York 10017, Attention: Roel Smits,
facsimile No. 212-632-2250 and (y) Davis & Gilbert LLP, 1740 Broadway, New York, New York 10019,
Attention: Curt Myers, Esq., facsimile No. 212-468-4888.

          (g) Termination. This Agreement shall terminate on the earlier to occur of (i) December 31,
2012 or (ii) except as set forth in Section l(g) above, immediately prior to a Change of Control,
and except as set forth in such Section l(g), upon such termination no party to this Agreement
shall have any further rights under this Agreement or any Transaction Document to receive Warrants.

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          (h) Counterparts. This Agreement may be executed in one or more counterparts, each of which
will be deemed an original, but all of which together will constitute one and the same agreement.
Facsimile copies of signed signature pages will be deemed binding originals.

(Signature Page Follows)

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     The parties have caused this Agreement to be duly executed and delivered by their proper and
duly authorized officers as of the date and year first written above.

	 	 	 	 	 	 	 
	 	 	COMPANY:	 	 
	 
	 	 	 	 	 	 
	 	 	LIVEWORLD, INC.

a Delaware corporation	 	 
	 
	 	 	 	 	 	 
	 

	 	By:

Name:
	 	/s/ Peter Friedman
 

Peter Friedman
	 	 
	 

	 	Title:
	 	CEO	 	 
	 
	 	 	 	 	 	 
	 	 	J. WALTER THOMPSON U.S.A., INC.

a Delaware corporation	 	 
	 
	 	 	 	 	 	 
	 

	 	By:

Name:
	 	/s/ Thomas Neuman
 

Thomas O. Neuman
	 	 
	 

	 	Title:
	 	Assistant Treasurer	 	 

Signature Page to Warrant Purchase Agreement

 

 

Exhibit A

FORM OF WARRANT

 

 

THIS WARRANT AND THE SECURITIES ISSUABLE UPON EXERCISE HEREOF HAVE NOT BEEN REGISTERED UNDER
THE SECURITIES ACT OF 1933, AS AMENDED. THEY MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED,
HYPOTHECATED, OR OTHERWISE TRANSFERRED EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION
STATEMENT UNDER THE SECURITIES ACT OF 1933, AS AMENDED OR AN OPINION OF COUNSEL SATISFACTORY
TO THE COMPANY THAT REGISTRATION IS NOT REQUIRED.

Void after

                    , 200___

LIVEWORLD, INC.

WARRANT

     This Warrant is issued to                      by
LiveWorld, Inc., a Delaware corporation (the
“Company”), pursuant to the terms of that certain Warrant Purchase Agreement dated as of July 7,
2006 (the “Warrant Purchase Agreement”) entered into between J. Walter Thompson U.S.A., Inc.
(“WPP”) and the Company.

     1. Purchase of Shares. Subject to the terms and conditions set forth below and in the
Warrant Purchase Agreement, the holder of this Warrant (the “Holder”) is entitled, upon surrender
of this Warrant at the principal office of the Company (or at such other place as the Company shall
notify the Holder in writing), to purchase from the Company up to the number of fully paid and
nonassessable Shares (as defined below), set forth in Section 2(c) below at the applicable Exercise
Price

     2. Right to Exercise.

          (a) Direct Competitor means a company that is primarily or significantly in the same
line of business as the Company which is defined as the consulting about and/or the creation of
and/or the operation of private label and/or branded online community services including but not
limited to any or any combination of: moderation and/or moderation tools, community management
and/or community management tools, research and reporting services and tools, dialogue mining and
analysis services and/or tools, application hosting of online dialogue and user authoring services
including but not limited to: message forums, blogs, chats, groups, profiles, photo albums, guest
books, home pages, calendars, file sharing, friends lists, webcasts, polls, surveys, focus groups,
conversation analysis, instant messaging, email, alerts, and any loyalty marketing, customer
support or business intelligence services based on any or any combination of the preceding items.

          (b) Exercise Price. The exercise price for the Shares shall be $  per share (such
price, as adjusted from time to time as set forth in Section 6 below, is referred to as the
“Exercise Price”)

 

 

          (c) Exercise Period. This Warrant shall be exercisable, in whole or in part, during
the term commencing on
                    , 20___ (the date of its issuance) and expiring on the earlier of
(a) ___, 2___ (the tenth anniversary of its issuance) or (b) immediately prior to the
consummation of a Change of Control (as defined below) if the Primary Holder (defined in Section
2(e) below) received Timely Notice (as defined below) of such Change of Control. If the Primary
Holder has not received Timely Notice, the right of the Holder to exercise the Warrant shall be
suspended from and after the Change of Control, unless and until either (i) the Company’s Board of
Directors does not make the Election (as defined in Section 2(f) below) or (ii) the Election is
made, but the purchase of the Warrants does not occur within one month thereafter.

          (d) Shares Issuable Upon Exercise. This Warrant shall be exercisable for ___
shares of common stock of the Company, par value $0.001 per share (“Common Stock”), subject to
adjustment as provided in Section 7 below (“Shares”).

          (e) Change of Control. The term “Change of Control” shall mean (i) any transaction
involving the sale of all or substantially all of the assets of the Company; (ii) any transaction
in which the Company grants or sells to a third party an exclusive license of all or substantially
all of the intellectual property of the Company; or (iii) any transaction in which the holders of
voting securities of the Company immediately prior to the transaction or series of related
transactions will own less than a majority of the voting securities of the Company immediately
after such transaction(s), including the acquisition of shares by third parties in private or open
market transactions. The Company shall give the holder of the greatest number of Shares (assuming
the exercise of all Warrants)(the “Primary Holder”) written notice of any proposed or pending
Change of Control at least twelve (12) Business Days prior to the consummation of such Change in
Control (notice so given being deemed “Timely Notice”); provided that if the Company is not then
aware of such proposed or pending Change in Control the Company shall give the Primary Holder
notice of such transaction promptly after it learns of such event (notice so given being deemed
“Late Notice”). Any Timely Notice or Late Notice shall include the principal terms of the Change
of Control, including but not limited to the price per share of Common Stock to be received by the
Company’s stockholders and the identity of the other party or parties to such transaction. The
term “Business Day” means any day on which commercial banks are open for business in the State of
Delaware.

          (f) Purchase Right. If the Company fails to give the Primary Holder Timely Notice of
a Change of Control, then upon the affirmative election of the Company’s Board of Directors made
within 10 Business Days after such Change in Control (the “Election”), the new holders of a
majority of the voting securities of the Company shall have the right to purchase this Warrant at a
cost equal to (i) the price paid per share for the shares of Common Stock in the Change of Control
minus the exercise price per share of this Warrant multiplied by (ii) the number of shares issuable
upon the exercise of this Warrant. Upon receipt of such payment by the Holder, the Warrant shall be
null and void.

     3. Method of Exercise. While this Warrant remains outstanding and exercisable, the
Holder may exercise, in whole or in part, the purchase rights evidenced hereby. Such exercise
shall be effected by:

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               (i) the surrender of the Warrant, together with a completed Notice of Exercise in the form
attached as Exhibit A to the Secretary of the Company at its principal offices; and

               (ii) the payment to the Company in cash (or pursuant to net exercise as provided in
Section 4
below) or other consideration approved by the Company in its sole discretion in an amount equal to
the aggregate Exercise Price for the number of Shares being purchased.

     4. Net Exercise. In lieu of paying cash to exercise this Warrant, the Holder may
elect to receive shares equal to the value of this Warrant (or the portion thereof being canceled)
by surrender of this Warrant at the principal office of the Company together with notice of such
election, in which event the Company shall issue to the Holder a number of Shares computed using
the following formula:

	 	 	 	 	 	 	 
	 

	 	X =
	 	 Y (A — B)
A
	 	 

	 	 	 	 
	 	Where	 	 
	 	 	 	 
	 	X –
	 	The number of Shares to be issued to the Holder.
	 	 	 	 
	 	Y –
	 	The number of Shares for which this Warrant is being exercised (which shall
include both the number of Shares issued to the Holder and the number of Shares subject
to the portion of the Warrant being cancelled in payment of the Exercise Price).
	 	 	 	 
	 	A –
	 	The fair market value of one Share.
	 	 	 	 
	 	B –
	 	The Exercise Price (as adjusted to the date of such calculations).

     For purposes of this Section 4, the fair market value of a Share shall mean the average of the
closing bid and asked prices of Shares quoted in the over-the-counter market in which the Shares
are traded or the closing price quoted on any exchange on which the Shares are listed, whichever is
applicable, as published on the NASDAQ Web Site (or if not published there then published in a
comparable venue as determined by the Company) for the ten (10) trading days prior to the date of
determination of fair market value (or such shorter period of time during which such stock was
traded over-the-counter or on such exchange). If the Shares are not traded on the over-the-counter
market or on an exchange, the fair market value shall be the price per Share that the Company could
obtain from a willing buyer for Shares sold by the Company from authorized but unissued Shares, as
determined in good faith by the Company’s Board of Directors.

     5. Certificates for Shares. Upon the exercise of the purchase rights evidenced by
this Warrant, one or more certificates for the number of Shares so purchased shall be issued as
soon as practicable after delivery of the completed Notice of Exercise and payment for the shares.

     6. Issuance of Shares. The Company covenants that the Shares, when issued pursuant to
the exercise of this Warrant, will be duly and validly issued, folly paid and nonassessable and
free from all taxes, liens, and charges with respect to the issuance thereof.

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     7. Adjustment of Exercise Price and Number of Shares. The number of and kind of
securities purchasable upon exercise of this Warrant and the Exercise Price shall be subject to
adjustment from time to time as follows:

          (a) Subdivisions, Combinations and Other Issuances. If the Company shall at any time
prior to the expiration of this Warrant subdivide the Shares, by split-up or otherwise, or combine
its Shares, or issue additional shares of its Common Stock as a dividend, the number of Shares
issuable on the exercise of this Warrant shall forthwith be proportionately increased in the case
of a subdivision or stock dividend or proportionately decreased in the case of a combination.
Appropriate adjustments shall also be made to the purchase price payable per Share, but the
aggregate purchase price payable for the total number of Shares purchasable under this Warrant (as
adjusted) shall remain the same. Any adjustment under this Section 7(a) shall become effective at
the close of business on the date the subdivision or combination becomes effective, or as of the
record date of such dividend, or in the event that no record date is fixed, upon the making of such
dividend.

          (b) Reclassification, Reorganization and Consolidation. In case of any
reclassification, capital reorganization, or change in the capital stock of the Company (other than
as a result of a subdivision, combination, or stock dividend provided for in Section 7(a) above),
then the Company shall make appropriate provision so that the holder of this Warrant shall have the
right at any time prior to the expiration of this Warrant to purchase, at a total price equal to
that payable upon the exercise of this Warrant, the kind and amount of shares of stock and other
securities and property receivable in connection with such reclassification, reorganization, or
change by a holder of the same number of Shares as were purchasable by the holder of this Warrant
immediately prior to such reclassification, reorganization, or change. In any such case appropriate
provisions shall be made with respect to the rights and interest of the holder of this Warrant so
that the provisions hereof shall thereafter be applicable with respect to any shares of stock or
other securities and property deliverable upon exercise hereof, and appropriate adjustments shall
be made to the purchase price per share payable hereunder, provided the aggregate purchase price
shall remain the same.

          (c) Notice of Adjustment. When any adjustment is required to be made in the number or
kind of shares purchasable upon exercise of the Warrant, or in the Exercise Price, the Company
shall promptly notify the holder of such event and of the number of Shares or other securities or
property thereafter purchasable upon exercise of this Warrant.

     8. No Fractional Shares or Scrip. No fractional shares or scrip representing
fractional shares shall be issued upon the exercise of this Warrant, but in lieu of such fractional
shares the Company shall make a cash payment therefor on the basis of the Exercise Price then in
effect.

     9. Representations of the Company.

          (a) The Company represents that all corporate actions on the part of the Company, its
officers, directors and stockholders necessary for the sale and issuance of this Warrant have been
taken.

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          (b) The Company shall at all times while this Warrant is outstanding keep reserved a
sufficient number of shares of Common Stock for issuance upon exercise of this Warrant.

     10. Representations and Warranties by the Holder. The Holder represents and warrants
to the Company as follows:

          (a) This Warrant and the Shares issuable upon exercise thereof are being acquired for its own
account, for investment and not with a view to, or for resale in connection with, any distribution
or public offering thereof within the meaning of the Securities Act of 1933, as amended (the
“Act”).

          (b) The Holder understands that the Warrant and the Shares have not been registered under the
Act by reason of their issuance in a transaction exempt from the registration and prospectus
delivery requirements of the Act pursuant to Section 4(2) thereof, and that they must be held by
the Holder indefinitely, and that the Holder must therefore bear the economic risk of such
investment indefinitely, unless a subsequent disposition thereof is registered under the Act or is
exempted from such registration. The Holder further understands that the Warrant Shares have not
been qualified under the California Securities Law of 1968 (the “California Law”) nor other state
securities law by reason of their issuance in a transaction exempt from the qualification
requirements of the California Law pursuant to Section 25102(f) thereof, as well as other state
securities laws, which exemption depends upon, among other things, the bona fide nature of the
Holder’s investment intent expressed above.

          (c) The Holder has such knowledge and experience in financial and business matters that it is
capable of evaluating the merits and risks of the purchase of this Warrant and the Shares
purchasable pursuant to the terms of this Warrant and of protecting its interests in connection
therewith.

          (d) The Holder is able to bear the economic risk of the purchase of the Shares pursuant to the
terms of this Warrant.

          (e) The Holder is an “accredited investor” as such term is defined in Rule 501 of Regulation D
promulgated under the Act.

     11. Restrictive Legend.

     The Shares (unless registered under the Act) shall be stamped or imprinted with a legend in
substantially the following form:

THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT WITH A
VIEW TO, OR IN CONNECTION WITH, THE SALE OR DISTRIBUTION THEREOF, AND HAVE NOT BEEN
REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED. SUCH SHARES MAY NOT BE SOLD OR
TRANSFERRED IN THE ABSENCE OF SUCH REGISTRATION OR AN EXEMPTION THEREFROM UNDER THE ACT AND
ANY APPLICABLE STATE SECURITIES LAWS. COPIES OF THE AGREEMENT COVERING THE PURCHASE OF
THESE SHARES AND RESTRICTING THEIR TRANSFER MAY BE OBTAINED AT NO COST

-5-

 

BY WRITTEN REQUEST MADE BY THE HOLDER OF RECORD OF THIS CERTIFICATE TO THE SECRETARY OF THE
COMPANY AT THE PRINCIPAL EXECUTIVE OFFICES OF THE COMPANY.

THE SHARES EVIDENCED HEREBY ARE SUBJECT TO A VOTING AGREEMENT (A COPY OF WHICH MAY BE
OBTAINED FROM THE COMPANY AT NO CHARGE), AND BY ACCEPTING ANY INTEREST IN SUCH SHARES THE
PERSON HOLDING SUCH INTEREST SHALL BE DEEMED TO AGREE TO AND SHALL BECOME BOUND BY ALL THE
PROVISIONS OF SUCH AGREEMENT.

     At the request of the Holder, the Company shall replace each such certificate with a
certificate free of the (i) the first legend when the Company determines, upon advice of its
counsel, that such legend is no longer legally required, and (ii) the second legend in connection
with any transfer of the Shares represented by such certificate in a public offering or pursuant to
Rule 144 under the Act (“Rule 144”).

     12. Warrant Transferability. Subject to compliance with the terms and conditions of
this Section 12, this Warrant, and all rights hereunder are transferable only to an affiliate (as
defined in Rule 405 under the Act) of WPP that is an accredited investor within the meaning of Rule
501 of Regulation D and which is not a Direct Competitor of the Company and upon surrender of this
Warrant properly endorsed or accompanied by written instructions of transfer.

     With respect to any offer, sale or other disposition of this Warrant or any Shares acquired
pursuant to the exercise of this Warrant prior to registration of such Warrant or Shares, the
Holder agrees to give written notice to the Company prior thereto, describing briefly the manner
thereof, together with a written opinion of the Holder’s counsel, or other evidence, if requested
by the Company, to the effect that such offer, sale or other disposition may be effected without
registration or qualification (under the Act as then in effect or any federal or state securities
law then in effect) of this Warrant or the Shares and indicating whether or not under the Act
certificates for this Warrant or the Shares to be sold or otherwise disposed of require any
restrictive legend as to applicable restrictions on transferability in order to ensure compliance
with such law. Each certificate representing this Warrant or the Shares transferred in accordance
with this Section 12 shall bear a legend as to the applicable restrictions on transferability in
order to ensure compliance with such laws, unless in the aforesaid opinion of counsel for the
Holder, such legend is not required in order to ensure compliance with such laws. In addition, the
Shares shall be subject to the terms, conditions and restrictions on transfer set forth in the
Voting and Covenant Agreement between the Company and WPP dated as of July 7, 2006. The Company
may issue stop transfer instructions to its transfer agent in connection with such restrictions.

     13. Rights of Stockholders. The Holder of this Warrant shall not be entitled, as a
Warrant holder, to vote or receive dividends or be deemed the holder of the Shares or any other
securities of the Company which may at any time be issuable on the exercise hereof for any purpose,
nor shall anything contained herein be construed to confer upon the holder of this Warrant, as
such, any of the rights of a stockholder of the Company or any right to vote for the election of
directors or upon any matter submitted to stockholders at any meeting thereof, or to give or
withhold consent to any corporate action (whether upon any recapitalization, issuance of stock,
reclassification of stock,

-6-

 

change of par value, consolidation, merger, conveyance, or otherwise) or to receive notice of
meetings, or to receive dividends or subscription rights or otherwise until the Warrant shall have
been exercised and the Shares purchasable upon the exercise hereof shall have become deliverable,
as provided herein.

     14. Notices. All notices and other communications required or permitted hereunder
shall be in writing, shall be effective when given, and shall in any event be deemed to be given
upon receipt or, if earlier, (a) five (5) days after deposit with the U.S. Postal Service or other
applicable postal service, if delivered by first class mail, postage prepaid, (b) upon delivery, if
delivered by hand, (c) one Business Day after the Business Day of deposit with Federal Express or
similar overnight courier, freight prepaid or (d) one Business Day after the Business Day of
facsimile transmission, if delivered by facsimile transmission with copy by first class mail,
postage prepaid, and shall be addressed (i) if to the Holder, to WPP at its address as set forth in
the Warrant Purchase Agreement, or at such other address or facsimile number as the Holder shall
have furnished the Company in writing, with copies of any such notice to each of (x) WPP Group USA,
Inc., 125 Park Avenue, New York, New York 10017, Attention: Roel Smits, facsimile No. 212-632-2250
and (y) Davis & Gilbert LLP, 1740 Broadway, New York, New York 10019, Attention: Curt Myers, Esq.,
facsimile No. 212-468-4888, and (ii) if to the Company, at the address of its principal corporate
offices (attention: President), with a copy to Page Mailliard, Wilson Sonsini Goodrich & Rosati,
PC, 650 Page Mill Road, Palo Alto, California 94304 or at such other address as a party may
designate by ten days advance written notice to the other party pursuant to the provisions above.

     15. “Market Stand-Off” Agreement. The Holder hereby agrees that, during the period of
duration specified by the Company and an underwriter of common stock or other securities of the
Company, following the effective date of a registration statement of the Company filed under the
Act, it shall not, to the extent requested by the Company and such underwriter, directly or
indirectly sell, offer to sell, contract to sell (including, without limitation, any short sale),
grant any option to purchase or otherwise transfer or dispose of (other than to donees who agree to
be similarly bound) any securities of the Company held by it at any time during such period except
common stock included in such registration; provided, however that such market stand-off time
period shall not exceed ninety (90) days.

     The Holder agrees to provide to the other underwriters of any public offering such further
agreements as such underwriter may reasonably request in connection with this market stand-off
agreement, provided that the terms of such agreements are substantially consistent with the
provisions of this Section 15. In order to enforce the foregoing covenant, the Company may impose
stop-transfer instructions with respect to the Shares of the Holder (and the shares or securities
of every other person subject to the foregoing restriction) until the end of such period.

     Notwithstanding the foregoing, (i) the obligations described in this Section 15 shall not
apply to a registration relating solely to employee benefit plans on Form S-l or Form S-8 or
similar forms which may be promulgated in the future, or a registration relating solely to an SEC
Rule 145 transaction, and (ii) this market stand-off agreement shall have no force or effect unless
all other holders of record of at least five (5) percent of the Company’s outstanding voting
securities and all Company board members and officers holding outstanding voting securities shall
have entered into a substantially similar agreement with a market stand-off time period of at least
the same duration.

-7-

 

     16. Registration of Shares.

          (a) If (but without any obligation to do so) the Company proposes to register (including for
this purpose a registration effected by the Company for equityholders other than the Holder) any of
its equity securities under the Act in connection with the public offering of such securities
solely for cash (other than a registration statement (i) on Form S-8 or successor form relating to
the sale of securities to employees of the Company pursuant to an equity option, equity purchase or
similar plan , or (ii) on Form S-4 or successor for a transaction of a type described in Rule 145
under the Act), the Company shall, at such time, promptly give the Holder written notice of such
proposed registration. Upon the written request of the Holder given within twenty (20) days after
mailing of such notice by the Company, the Company shall, subject to the provisions of Section
16(c), endeavor to cause to be registered under the Act all of the Shares that the Holder has
requested to be registered. The Company shall have no obligation under this Section 16 to make any
offering of its securities, or to complete an offering of its securities that it proposes to make
or to complete the registration of any Shares if it does not complete the offering of the
securities it proposes to make, and shall incur no liability to the Holder for its failure to do
so.

          (b) The Company promptly shall provide the Holder with such copies of the final prospectus
contained in the registration statement after it becomes effective as the Holder shall reasonably
request. In addition, the Company shall use reasonable efforts to keep the registration statement
effective for a period ending on the earlier of (x) one hundred and eighty (180) days, or (y) until
the Holder has completed the distribution referred to in such registration statement or (z) when
all such Shares can be sold without limitation under Rule 144.

          (c) Notwithstanding anything contained herein to the contrary, the Company shall be entitled,
in the event the registration statement has been declared effective, to withdraw the registration
statement or to instruct the Holder in writing not to sell or distribute any Shares (a “Delay”),
which instruction Holder shall comply with, as long as the reason for non-disclosure continues, if
the Company would be required to disclose in the Registration Statement the existence of any fact
relating to a material business situation, transaction or negotiation, or would be required to
disclose information that the Company has not otherwise made public, in each case, that the Company
reasonably determines is in the best interests of the Company not to disclose at such time,
provided that the Company shall only be entitled to a Delay for the shortest reasonable period of
time (not to exceed ninety (90) days) from the date of the determination. Such right of the Company
to Delay may not be exercised more than once in any twelve (12) month period.

          (d) It shall be a condition precedent to the obligations of the Company to include the Shares
of the Holder in a registration statement that the Holder shall furnish to the Company such
information regarding itself, the Shares and other securities of the Company held by it, and the
intended method of disposition of such securities as shall be (i) required to effect the
registration of the Holder’s Shares and (ii) requested by the Company.

          (e) The Holder shall (i) reasonably cooperate with the Company in connection with the
preparation and filing of the registration statement and execute and deliver any agreements or
instruments reasonably requested by the Company or its counsel in connection therewith and (ii)
upon discovery that, or upon the happening of any event as a result of which, the registration

-8-

 

statement (or any prospectus included therein), as then in effect, includes an untrue
statement of a material fact or omits to state any material fact required to be stated therein or
necessary to make the statements therein not misleading, in the light of the circumstances under
which they were made (as determined by the Company or its counsel in its sole discretion),
forthwith discontinue its disposition of Shares pursuant to the registration statement, until such
time as the Holder has received a supplemented or amended prospectus from the Company relating
thereto. The Company agrees to use its best efforts to prepare any necessary amendments or
supplements to an effective registration statement as soon as reasonably practicable after the same
becomes necessary and to provide to the Holder quantities of such amendments or supplements
reasonably sufficient for the distribution thereof.

          (f) The Company shall indemnify and hold harmless the Holder and its officers, directors,
employees, members, agents, affiliates and control persons (each of the foregoing, a “Holder
Indemnitee”) who is or may be a party or is or may be threatened to be made a party to any
threatened, pending or completed action, suit or proceeding, whether civil, criminal,
administrative or investigative by reason of or arising from any actual or alleged
misrepresentation or misstatement of facts or omission to represent or state any fact or omission
to state a fact necessary to make the facts stated under the circumstances not materially
misleading, in the registration statement or any amendment or supplement thereto or to the
prospectus incorporated therein from and against any claim, losses, liabilities, costs and expenses
(including attorney’s fees, judgments, fines and amounts paid in settlement) (“Loss”‘) actually and
reasonably incurred by any such Holder Indemnitee in connection with such claim, action, suit or
proceeding or the defense thereof for which such Holder Indemnitee has not otherwise been
reimbursed, except to the extent such Loss arises out of or is based upon an untrue statement or
alleged untrue statement or omission or alleged omission so made in reliance upon and in conformity
with information furnished by any such Holder Indemnitee in writing specifically for use in such
registration statement or prospectus; provided, however, that the Company shall not be liable in
any case in which a settlement is effected without its prior written consent, not to be
unreasonably withheld. Each Holder shall indemnify and hold harmless the Company and its officers,
directors, employees, agents, affiliates and control persons and each underwriter, if any, of
Company securities (each of the foregoing, a “Company Indemnitee”) who is or may be a party or is
or may be threatened to be made a party to any threatened, pending or completed action, suit or
proceeding, whether civil, criminal, administrative or investigative by reason of or arising from
any actual or alleged misrepresentation or misstatement of facts or omission to represent or state
any fact or omission to state a fact necessary to make the facts stated under the circumstances not
materially misleading, in the registration statement or any amendment or supplement thereto or to
the prospectus incorporated therein from and against any Loss actually and reasonably incurred by
any such Company Indemnitee in connection with such claim, action, suit or proceeding or the
defense thereof for which such Company Indemnitee has not otherwise been reimbursed, to the extent
(but only to the extent) such Loss arises out of or is based upon an untrue statement or alleged
untrue statement or omission or alleged omission so made in reliance upon and in strict conformity
with information furnished by any such Holder Indemnitee in writing specifically for use in such
registration statement or prospectus; provided, however, that a Holder shall not be liable in any
case in which a settlement is effected without its prior written consent, not to be unreasonably
withheld and provided, further, that the total amounts payable by a Holder under this section shall
not exceed the net proceeds received by such Holder in the registered offering from which such Loss
arose.

-9-

 

          (g) In connection with any offering involving an underwriting of shares of the Company’s
equity, the Company shall not be required under Section 16(a) to include any of the Holder’s Shares
in such underwriting unless the Holder accepts the terms of the underwriting as agreed upon between
the Company and the underwriters selected by it (or by other persons entitled to select the
underwriters), and then only in such quantity as the underwriters determine in their sole
discretion will not jeopardize the success of the offering by the Company. If the total amount of
securities, including Shares, requested by equityholders to be included in such offering exceeds
the amount of securities sold other than by the Company that the underwriters determine in their
sole discretion is compatible with the success of the offering, then the Company shall be required
to include in the offering only that number of such securities, including Shares, that the
underwriters determine in their sole discretion will not jeopardize the success of the offering
(the securities so included to be apportioned pro rata among the selling equityholders according to
one of the following methodologies, as directed by the Company (i) the total amount of securities
entitled to be included therein owned by each selling equityholder, (ii) the total amount of
securities owned by each equityholder, which may be calculated on a fully diluted or an
as-outstanding basis, as determined by the Company, or (iii) or in such other proportions as shall
mutually be agreed to by such selling equityholders).

          (h) In connection with any registration in which any of the Shares are included, the Company
shall make available for inspection by WPP Group plc and any attorney, accountant or other agent
retained by the Holder (collectively, the “Inspectors”), all pertinent financial and other records,
pertinent corporate documents and properties and other pertinent information of the Company
(collectively, the “Records”) as shall be reasonably necessary to enable them to exercise their due
diligence responsibility, and cause the Company’s officers, directors and employees to supply all
pertinent information reasonably requested by any such Inspector in connection with such
Registration Statement.

          (i) The Company shall comply with all applicable rules and regulations of the Commission, and
make generally available to its security holders, as soon as reasonably practicable after the
effective date of any registration statement covering any of the Shares (and in any event within 16
months thereafter), an earnings statement (which need not be audited) covering the period of at
least 12 consecutive months beginning with the first day of the Company’s first calendar quarter
after the effective date of the registration statement, which earnings statement shall satisfy the
provisions of Section 11(a) of the Securities Act and Rule 158 thereunder.

          (j) The Company shall pay all expenses incurred by the Company in complying with this Section
16, including, without limitation, all registration and filing fees, exchange listing fees,
printing expenses, state Blue Sky fees and expenses, fees and expenses of counsel for the Company
and the expense of any special audits incident to or required by any such registration. All
expenses incurred by a selling Holder, including expenses of counsel to such Holder or Holder(s)
and all underwriting discounts and selling commissions shall be paid by such selling Holder.

          (k) The registration right pursuant to Section 16(a) above shall terminate upon the earlier of
(i) March 31, 2014 and (ii) all Shares issued or issuable upon exercise of the Warrant may be sold
within a given three (3) month period pursuant to Rule 144.

-10-

 

     17. Governing Law. This Warrant and all actions arising out of or in connection with
this Agreement shall be governed by and construed in accordance with the laws of the State of
Delaware, without regard to the conflicts of law provisions of the State of Delaware or of any
other state.

     18. Rights and Obligations Survive Exercise of Warrant. Unless otherwise provided
herein, the rights and obligations of the Company, of the Holder and of the holder of the Shares
issued upon exercise of this Warrant, shall survive the exercise of this Warrant.

     19. Waivers and Amendment. Any provision of this Warrant may be waived, amended or
modified upon the written consent of the Company and either (i) the holder of the Warrant or (ii)
the holders of majority of the Shares issued or issuable upon exercise of all Warrants issued under
the Warrant Purchase Agreement.

     Issued
this ___ day of                     .

	 	 	 	 	 	 	 
	`
	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 	 	LIVEWORLD, INC.	 	 
	 
	 	 	 	 	 	 
	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	By:	 	 	 	 
	 

	 	 	 	 

	 	 
	 

	 	Title:	 	 	 	 
	 

	 	 	 	 

	 	 

	 	 	 	 	 
	CONFIRMED HOLDER
	 	 
	 
	 	 	 	 
	 	 	 
	 
	 	 	 	 
	By:
	 	 	 	 
	 

	 	 

	 	 
	Title:
	 	 	 	 
	 

	 	 

	 	 

-11-

 

EXHIBIT A

NOTICE OF EXERCISE

TO: LIVEWORLD, INC.

                                                            

                                       
                     

Attention: President

     1. The undersigned hereby elects to purchase
                     Shares
of                     pursuant to the
terms of the attached Warrant.

     2. Method of Exercise (Please initial the applicable blank):

	 	 	 	 	 
	 

	 	___
	 	The undersigned elects to exercise the attached Warrant by means
of a cash payment, and tenders herewith payment in full for the purchase price
of the shares being purchased, together with all applicable transfer taxes, if
any.
	 
	 	 	 	 
	 

	 	___
	 	The undersigned elects to exercise the attached Warrant by means
of the net exercise provisions of Section 4 of the Warrant.

     3. Please issue a certificate or certificates representing said Shares in the name of the
undersigned or in such other name as is specified below:

 

(Name)

 

 

(Name)

     4. If this Warrant is being exercised by means of a cash payment, the undersigned hereby
represents and warrants that the above Shares are being acquired for the account of the undersigned
for investment and not with a view to, or for resale, in connection with the distribution thereof,
and that the undersigned has no present intention of distributing or reselling such shares and all
representations and warranties of the undersigned set forth in Section 10 of the attached Warrant
(including Section 10 (e) thereof) are true and correct as of the date hereof.

 

 

     5. The undersigned confirms its obligations under Section 15 of the Warrant, regarding its
Market Stand-Off Agreement, and all other provisions of the Warrant.

	 	 	 	 	 
	 

	 	 

(Signature)
	 	 
	 
	 	 	 	 
	 

	 	 

(Name)
	 	 
	 
	 	 	 	 
	 

(Date)

	 	 

(Title)
	 	 

-2-

 

EXHIBIT B

FORM OF TRANSFER

(To be signed only upon transfer of Warrant)

     FOR VALUE RECEIVED, the undersigned hereby sells, assigns and transfers unto
                                        
                     the right represented by the attached Warrant to purchase
                    
shares of
                                        
 of LiveWorld, Inc. to which the attached Warrant
relates, and appoints                      Attorney to transfer such right on the books of
                    ,
with fulll power of substitution in the premises.

Dated:                                      
  

	 	 	 	 	 	 	 
	 	 	 	 	 
	 	 	(Signature must conform in all respects to
name of Holder as specified on the face of the
Warrant)	 	 
	 
	 	 	 	 	 	 
	 

	 	Address:	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	 	 	 

	 	 
	 
	 	 	 	 	 	 
	 

	 	 	 	 

	 	 

Signed in the presence of:

                                       &
nbsp;exv4w3

 

Exhibit 4.3

VOTING AND COVENANT AGREEMENT

     This Voting and Covenant Agreement (this “Agreement”) is made as of July 7, 2006 by and
between LiveWorld, Inc., a Delaware corporation (the “Company”), and J. Walter Thompson U.S.A.,
Inc. (“WPP”).

     WHEREAS, the Company proposes to issue Warrants to purchase common stock, par value $0.001 per
share (“Common Stock”), of the Company (the “Warrants”) to WPP pursuant to a Warrant Purchase
Agreement (the “Purchase Agreement”) in connection with a proposed joint venture relationship (the
“Joint Venture”) entered into pursuant to a limited liability company operating agreement (the “LLC
Agreement”, and together with the Warrants and Purchase Agreement, the “Transaction Agreements”);

     WHEREAS, in connection with the Joint Venture and the issuance of the Warrants, the Company
has agreed to certain covenants set forth herein and WPP has agreed to certain restrictions with
respect to the voting of any Common Stock issued upon the exercise of the Warrants (the “Shares”)
and other obligations as set forth herein; and

     WHEREAS, as a condition to the Joint Venture and the issuance of the Warrants, the parties
have agreed to enter into this Agreement;

     NOW, THEREFORE, in consideration of the mutual promises and covenants herein contained in this
Agreement, and other consideration, the receipt and adequacy of which is hereby acknowledged, the
parties agree as follows:

     1. Voting of Securities.

          (a) Definitions

     “Investors” shall mean WPP and any Affiliates (as defined in Section 10) of WPP that become
parties hereto in accordance with
Section 10(b).

     “Restricted Voting Securities” shall mean any Shares in excess of the Shares entitled to cast
the number of votes that is equal to: (x) the total number of votes then held by Investors
(including Shares transferred, whether in a registered public offering or pursuant to Rule 144 as
provided in Section 10(b) below or otherwise) would otherwise be entitled to vote in any matter
divided by (y) the LiveWorld Fully Diluted Shares with the resulting product multiplied by (z) the
aggregate number of votes that all outstanding shares of the Company are entitled to cast in the
matter.

     “LiveWorld Fully Diluted Shares” shall equal the actual outstanding shares of Common Stock
(excluding treasury stock, if any) on the record date of a stockholder vote, plus the number of
shares of Common Stock issuable upon the conversion of any convertible securities of the Company or
upon exercise of any options or warrants or similar derivative instruments of the Company
outstanding on such record date, excluding any Warrants or Shares issued or issuable upon

 

 

exercisable of such Warrants, as calculated by the Company in good faith and set forth (with
reasonable supporting documentation) in a certificate of the Company’s Secretary. Such certificate
shall be delivered to WPP at least 20 business days prior to the date of the relevant meeting or
consent of the Company’s stockholders.

          (b) Restricted Voting Matters. Except as otherwise provided herein, so long as the Investors
hold Shares that, in the aggregate, constitute less than a majority of the total LiveWorld Fully
Diluted Shares then, unless the Investors are able to obtain proxies (excluding any Shares) for
and/or hold other shares of Common Stock representing collectively at least twenty-five percent
(25%) of the voting power of the outstanding securities of the Company on the relevant record date,
the Investors shall vote all Shares they then hold on any Restricted Matter (as defined below) in
the same proportion as the stockholders of the Company not Affiliated or acting in concert with
WPP.

          The “Restricted Matters” are:

               (i) Any transaction involving: the sale of all or substantially all of the assets of the
Company; an exclusive license of all or substantially all of the intellectual property of the
Company; any transaction in which the holders of outstanding voting securities of the Company
immediately prior to the transaction or series of related transactions will own less than a
majority of the outstanding voting securities of the Company immediately after such transaction(s)
(a “Change in Control Transaction”);

               (ii) Any transaction involving the Company entering into any partnership or joint venture
relationship;

               (iii) Any approval of the issuance of capital stock of the Company;

               (iv) Any acquisition of the stock or assets of a third-party or any other similar public
market transaction; and

               (v) Any election of directors.

          (c) General Voting Matters. Except with respect to Restricted Matters, each Investor shall
vote Restricted Voting Securities in the same proportion as the stockholders of the Company not
affiliated or acting in concert with WPP and may vote securities that are not Restricted Voting
Securities in such Investor’s discretion.

     2. Board Elections. In the event the Company’s Board of Directors is expanded to four or more
seats, the Investors shall have the right (i) to have one nominee included on the Company’s
recommended slate of directors for the next Annual Stockholder meetings and (ii) notwithstanding
Section 1 hereof, to vote all of their Shares in favor of the election of such nominee to the Board
of Directors at such Annual Meeting, provided, that such nominee must be approved by the Company,
such approval not to be unreasonably withheld and further, provided, that this Section 2 shall be
of no effect to the extent its application would result in Peter Friedman or his designee not being
a Company recommended nominee, in the event the Company become subject to the rules of any exchange
or market, the Investors shall support and approve any expansion of the Board of Directors as may
be required or desirable to comply with such rules.

-2-

 

     3. Exchange Rules. In the event applicable rules of any stock exchange, market or quotation
system on which the Common Stock is then listed or proposed to be listed requires a stockholder
vote to approve the issuance of the Warrants, the Joint Venture, or the transactions contemplated
thereby or by this Agreement, the Company will use commercially reasonable efforts to obtain any
requisite stockholder vote, and, notwithstanding Section 1 above, the Investors shall vote any
Shares they then hold in favor of such transactions as needed or helpful. In the event requisite
stockholder vote is not timely obtained, WPP and the Company shall work in good faith to
restructure the contemplated transactions to provide similar economic value to the parties in
compliance with all such laws, rules and regulations. WPP shall take no action to prevent the
Company from listing its Shares on any stock exchange, market or quotation system (but rather shall
take any and all actions customary of a major stockholder that may be requested by the Company from
time to time to facilitate such listing, including completion of customary questionnaires, voting
to support reasonable and customary corporate structuring and similar actions).

     4. Additional Shares. In the event that subsequent to the date of this Agreement any shares
or other securities (other than pursuant to a Change in Control Transaction) are issued on, or in
exchange for, any of the Shares by reason of any stock dividend, stock split, consolidation of
shares, reclassification or consolidation involving the Company, such shares or securities shall be
deemed to be Shares for purposes of this Agreement.

     5. Restrictive Legend. Each certificate representing Shares shall be marked by the Company
with a legend (in addition to any other legends required by the Transaction Documents) reading
substantially as follows:

“THE SHARES EVIDENCED HEREBY ARE SUBJECT TO A VOTING AGREEMENT (A COPY OF
WHICH MAY BE OBTAINED FROM THE ISSUER AT NO CHARGE) AND BY ACCEPTING ANY
INTEREST IN SUCH SHARES THE PERSON HOLDING SUCH INTEREST SHALL BE DEEMED
TO AGREE TO AND SHALL BECOME BOUND BY ALL THE PROVISIONS OF SAID
AGREEMENT.”

     At the request of the Investor, the Company shall replace each such certificate with a
certificate free of such legend in connection with any transfer of the Shares represented by such
certificate in a public offering or pursuant to Rule 144 under the Securities Act of 1933 (“Rule
144”), provided such transfer is in compliance with Section 10(b) and such Shares are not
Restricted Voting Securities.

6. Right of First Refusal on Certain Joint Venture Transactions

          (a) The Company covenants to WPP that prior to entering into any joint venture agreement
(i.e., a partnership agreement or limited liability company agreement pursuant to which a joint
venture is formed) with any Named Competitor (as defined below), it will offer to WPP the
opportunity to enter into the proposed relationship on substantially the same terms and conditions
by providing WPP written notice of the proposed transaction and a non-binding term sheet. WPP
shall have ten (10) calendar days from receipt of such notice to enter into, or cause an Affiliate
of WPP to

-3-

 

enter into, such non-binding term sheet, with such modifications as WPP or such Affiliate and
the Company may agree and an additional thirty (30) calendar days after entry into such non-binding
term sheet to agree to definitive documentation with respect to the joint venture. In the event
the parties are unable to enter into a non-binding term sheet and definitive documentation within
the time periods set forth above, the Company may enter into a joint venture on substantially the
same terms as provided in the term sheet (or terms more favorable to the Company) with a Named
Competitor. If the terms of the proposed transaction with the Named Competitor are modified in a
manner that is more favorable to the Named Competitor than the terms set forth in the written
notice to WPP, the proposed transaction as so modified shall constitute a new proposed transaction
and shall again be offered to WPP in the manner set forth above. (The restrictions and covenants
set forth above are referred to as the “Competition Restrictions”.)

     “Named Competitors” mean Omnicom Group Inc., Interpublic Group of Companies, Publicis Groupe,
Havas, Aegis Group pic, Digitas Inc., AQuantive, Inc., MDC, Inc., ValueClick, Inc., DoubleClick,
Inc. and any Affiliates of any of such companies.

          (b) The Competition Restrictions shall not apply to any joint venture the sole purpose of
which is to sell the Company’s services to a Named Competitor or its Affiliates, provided no such
arrangement shall include any provision pursuant to which the Named Competitor or any such
Affiliate shall receive equity securities, or the right to purchase equity securities, of the
Company.

          (c) The restrictions and covenants in Section 6(a) shall terminate on December 31, 2008,
unless extended as set forth below.

               (i) In the event that either (x) the sixty (60) calendar day average (A) closing
price of the
Common Stock, if the principal market for the Common Stock is then NASDAQ or a national exchange,
or (B) closing bid and asked quotations, if the principal market for the Common Stock is then the
pink sheets, for the period ending December 31, 2008 is less than the average exercise price for
the then issued and unexercised Warrants (the “2008 Price Trigger”) or (y) five (5) business days
following March 31, 2009 the Investors shall have exercised Warrants equal to or exceeding ten
percent (10%) of the LiveWorld Fully Diluted Shares (as measured on December 31, 2008), the
Competition Restrictions shall be extended until December 31, 2009.

               (ii) In the event that either (x) the sixty (60) calendar day average
(A) closing price of the
Common Stock if the principal market for the Common Stock is then NASDAQ or a national exchange, or
(B) closing bid and asked quotations, if the principal market for the Common Stock is then the pink
sheets, for the period ending December 31, 2009 is less than the average exercise price for the
then issued and unexercised Warrants or (y) five (5) business days following March 31, 2010 the
Investors shall have exercised Warrants equal to or exceeding fifteen percent (15%) of the
LiveWorld Fully Diluted Shares (as measured on December 31, 2009) (or ten percent (10%) of such
LiveWorld Fully Diluted Shares if the 2008 Price Trigger was satisfied), the restrictions and
covenants in Section 6(a) shall be in force and effect for the one year period from December 31,
2009 to December 31, 2010, whether or not the conditions in Section 6(c)(i) had been met; provided,
however, that in the event the conditions in Section 6(c)(i) had not been met, any

-4-

 

joint venture for which definitive documentation had been entered into during such period
shall not be subject to the Competition Restrictions.

               (iii) In the event that five (5) business days following March 31, 2011 the Investors
shall
have exercised Warrants equal to or exceeding fifteen percent (15%) of the LiveWorld Fully Diluted
Shares (as measured on December 31, 2010) and the conditions in Section 6(c)(ii) had been met, the
Competition Restrictions shall remain in effect for the period from December 31, 2010 to December
31, 2011.

          (d) Nothing in this Agreement shall prevent any third party from acquiring stock in the
Company via the public markets, including a tender offer, or in connection with any Change in
Control Transaction or from any party other than the Company; provided that the Company shall not
proactively orchestrate the acquisition of Company stock by a Named Competitor or Affiliate thereof
as part of a public offering, The parties acknowledge that Company cannot reasonably restrict or
prevent its investment bankers or other entities from selling stock to a Named Competitor in a
public offering.

     7. Right of First Refusal on Private Placements to Named Competitors.

          (a) The Company hereby grants to WPP the right of first refusal to purchase any shares of
Company capital stock that the Company may, from time to time, propose to sell and issue to any
Named Competitor. In the event the Company proposes to undertake such an issuance, it shall give
WPP written notice of its intention, describing the type of security to be sold, the identity of
the proposed purchaser, the price and the general terms upon which the Company proposes to issue
the same. WPP shall have ten (10) days after receipt of any such notice to agree to purchase such
securities for the price and upon the terms specified in the notice by giving written notice to the
Company. In the event WPP fails to agree within said ten (10) day period (the “Election Period”)
to purchase such securities, the Company shall have sixty (60) calendar days thereafter to sell or
enter into an agreement (pursuant to which the sale of such securities covered thereby shall be
closed, if at all, within sixty (60) calendar days from the date of said agreement), at a price and
upon terms no more favorable to the purchasers thereof than specified in the Company’s notice to
WPP delivered pursuant to this section. In the event the Company has not completed such
transaction within such sixty (60) day period following the Election Period, or such sixty (60) day
period following the date of said agreement, the Company shall not thereafter issue or sell any New
Securities without first again offering such securities to WPP in the manner provided in this
section.

          (b) The right of first refusal granted under this Section 7 shall only be in effect at such
times at the Competition Restrictions are also in effect.

8. The Company’s Right of First Refusal

     In the event of a proposed transfer of Warrants or Shares (collectively, the “Securities”) in
compliance with Section 12 of the Warrant and Section 10(b) of this Agreement, before any
Securities may be sold, transferred, encumbered or otherwise disposed of in any way (whether by
operation of law or otherwise) by WPP or any transferee that is an Affiliate of WPP (each, a

-5-

 

“Holder”), such Holder must first offer such Securities or beneficial interest to the Company
and/or its assignee(s) as follows:

          (a) Notice of Proposed Transfer. The Holder shall deliver to the Company a written notice
stating: (i) the Holder’s bona fide intention to sell or otherwise transfer the Securities; (ii)
the name of each proposed transferee; (iii) the number and type of Securities to be transferred to
each proposed transferee; (iv) the bona fide cash price or other consideration for which the Holder
proposes to transfer the Securities; and (v) that by delivering the notice, the Holder offers all
such Securities to the Company and/or its assignee(s) pursuant to this section and on the same
terms described in the notice.

          (b) Exercise of Right of First Refusal. At any time within 30 days after receipt of the
Holder’s notice, the Company and/or its assignee(s) may, by giving written notice to the Holder,
elect to purchase all, but not less than all, of the Securities proposed to be transferred to any
one or more of the proposed transferees, at the purchase price determined in accordance with
Section 8(c).

          (c) Purchase Price. The purchase price for the Securities purchased by the Company and/or its
assignee(s) under this section shall be the price listed in the Holder’s notice. If the price
listed in the Holder’s notice includes consideration other than cash, the cash equivalent value of
the non-cash consideration shall be determined by the Board of Directors of the Company in its sole
discretion.

          (d) Payment. Payment of the purchase price shall be made, at the option of the Company and/or
its assignees), in cash (by check), by cancellation of all or a portion of any outstanding
indebtedness of the Holder to the Company and/or its assignee(s), or by any combination thereof
within 30 days after receipt by the Company of the Holder’s notice (or at such later date as is
called for by such notice).

          (e) Holder’s Right to Transfer. If all of the Securities proposed in the notice to be
transferred to a given proposed transferee are not purchased by the Company and/or its assignee(s)
as provided in this section, then the Holder may sell or otherwise transfer such Securities to that
proposed transferee; provided that: (i) the transfer is made only on the terms provided for in the
notice, with the exception of the purchase price, which may be either the price listed in the
notice or any higher price; (ii) such transfer is consummated within 60 days after the date the
notice is delivered to the Company; and (iii) the transfer is effected in accordance with any
applicable securities laws, and if requested by the Company, the Holder shall have delivered an
opinion of counsel acceptable to the Company to that effect. If any Securities described in a
notice are not transferred to the proposed transferee within the period provided above, then before
any such Securities may be transferred, a new notice shall be given to the Company, and the Company
and/or its assignees shall again be offered the right of first refusal described in this section.

     Notwithstanding the foregoing, the provisions of this Section 8 shall be inapplicable in
connection with any sale of the Shares in a public offering or pursuant to Rule 144 and shall only
apply in the case of a negotiated private transaction.

-6-

 

     9. The Company’s Right of First Offer.

     In the event of a proposed transfer of any Shares in compliance with Section 12 of the Warrant
and Section 10(b) of this Agreement, before any Shares may be sold pursuant to Rule 144 by any
Holder, such Holder must first offer such Shares or beneficial interest to the Company and/or its
assignee(s) as follows:

          (a) Notice of Proposed Transfer. The Holder shall deliver to the Company a written notice
stating: (i) the Holder’s bona fide intention to sell the Shares pursuant to Rule 144; (ii) the
number of Shares to be sold; and (iii) that by delivering the notice, the Holder offers all such
Shares to the Company and/or its assignee(s) pursuant to this section and on the terms described
herein.

          (b) Exercise of Right of First Offer. Within 24 hours after receipt of the Holder’s notice,
the Company and/or its assignee(s) may, by giving written notice to the Holder, elect to purchase
all, but not less than all, of the Shares proposed to be sold, at the purchase price determined in
accordance with Section 9(c).

          (c) Purchase Price. The purchase price for the Shares purchased by the Company and/or its
assignee(s) under this section shall be the average of the daily closing prices of the Common Stock
for each trading day during the period commencing 20 trading days before the date of the Holder’s
notice and ending on the date one trading day prior to such date, or if the security has been
registered under the Securities Exchange Act of 1934, as amended, for less than 20 consecutive
trading days before such date, the average of the daily closing prices (or such equivalent) for all
of the trading days before the date that is one day prior to the date of the Holder’s notice for
which daily closing prices are available.

          (d) Payment. Payment of the purchase price shall be made, at the option of the Company and/or
its assignee(s), in cash (by check), by cancellation of all or a portion of any outstanding
indebtedness of the Holder to the Company and/or its assignee(s), or by any combination thereof
within 30 days after receipt by the Company of the Holder’s notice (or at such later date as is
called for by such notice).

          (e) Holder’s Right to Sell. If all of the Shares proposed in the notice to be sold are not
purchased by the Company and/or its assignee(s) as provided in this section, then the Holder may
sell such Shares pursuant to Rule 144; provided that: (i) such transfer is consummated within 60
days after the date the notice is delivered to the Company; and (ii) the transfer is effected in
accordance with any applicable securities laws, and if requested by the Company, the Holder shall
have delivered an opinion of counsel acceptable to the Company to that effect. If any Shares
described in a notice are not sold pursuant to Rule 144 within the period provided above, then
before any such Shares may be sold pursuant to Rule 144, a new notice shall be given to the
Company, and the Company and/or its assignees shall again be offered the right of first offer
described in this section.

-7-

 

10. Miscellaneous

          (a) Certain Definitions. Shares “held” by an Investor shall mean any capital stock directly
or indirectly owned (of record or beneficially) by such Party or as to which such Party has voting
power. “Vote” shall include any exercise of voting rights whether at an annual or special meeting
or by written consent or in any other manner permitted by applicable law. “Affiliate” or an entity
“Affiliated with” another entity shall mean, with respect to a specified entity, an entity that,
directly or indirectly through one or more intermediaries, controls, is controlled by or is under
common control with, the specified entity. “Direct Competitor” means a company that is primarily
or significantly in the same line of business as the Company which is defined as the consulting
about and/or the creation of and/or the operation of private label and/or branded online community
services including but not limited to any or any combination of: moderation and/or moderation
tools, community management and/or community management tools, research and reporting services and
tools, dialogue mining and analysis services and/or tools, application hosting of online dialogue
and user authoring services including but not limited to: message forums, blogs, chats, groups,
profiles, photo albums, guest books, home pages, calendars, file sharing, friends lists, webcasts,
polls, surveys, focus groups, conversation analysis, instant messaging, email, alerts, and any
loyalty marketing, customer support or business intelligence services based on any or any
combination of the preceding items.

          (b) Transfer of Warrants or Common Stock. In the event WPP transfers Warrants or Shares, in
compliance with Section 12 of the Warrant, such transferee shall become a party to this Agreement
as an “Investor” and any such transfer shall be conditioned up receipt of an executed counterpart
of this Agreement by such transferee. This Agreement may be amended to join any such transferee by
the affixation of a counterpart signature page of such transferee and no further action by any
party hereto shall be required. Notwithstanding the foregoing, Shares that do not constitute
Restricted Voting Securities maybe sold as part of a registered public offering (pursuant to
Section 16 of the Warrants or otherwise) or pursuant to Rule 144 to persons or entities that are
neither WPP Affiliates nor acting as agents for WPP or WPP Affiliates provided that (i) the Shares
so sold shall continue to count as “Restricted Voting Securities” for purposes of the Restricted
Voting Securities calculation in Section l(a) and (ii) the transferees of the Shares so sold shall
not be bound by this Agreement or the Warrant Agreement.

     The Company shall not permit the transfer or sale of any Warrants or Shares on its books nor
issue a new certificate representing any Warrants or Shares except in compliance with the
provisions set forth in this Section 10(b) and all other transfer restrictions in the Transaction
Documents.

          (c) Notices. All notices, requests, demands, consents, instructions or other communications
required or permitted hereunder shall be in writing and faxed, e-mailed, mailed, or delivered to
each party as follows: (i) if to WPP at 125 Park Avenue, New York, New York 10017, Attention: Mary
Ellen Howe, facsimile No. 212-632-2222, or at such other address or facsimile number as WPP shall
have furnished in writing, with copies of any such notice to (x) WPP Group USA, Inc., 125 Park
Avenue, New York, New York 10017, Attention: Roel Smits, facsimile No. 212-632-2250 and (y) Davis &
Gilbert LLP, 1740 Broadway, New York, New York 10019, Attention: Curt Myers, Esq., facsimile No.
212-468-4888, (ii) if to an Investor, at such Investor’s address or facsimile number set forth in
the Company’s records, or at such other address or facsimile

-8-

 

number as such Investor shall have furnished the Company in writing, or (iii) if to the
Company, at 170 Knowles Drive, Suite 211, Los Gatos, California 95032, Attn: Chief Executive
Officer, facsimile: 408-871-5301, or at such other address or facsimile number as the Company shall
have furnished in writing, with a copy to Page Mailliard, Wilson Sonsini Goodrich & Rosati, PC, 650
Page Mill Road, Palo Alto, California 94304. All such notices and communications will be deemed
effectively given the earlier of (i) when received, (ii) when delivered personally, (iii) one
business day after being delivered by facsimile (with receipt of appropriate confirmation), (iv)
one business day after being deposited with an overnight courier service of recognized standing or
(v) four days after being deposited in the U.S. mail, first class with postage prepaid.

          (d) Successors and Assigns. The provisions of this Agreement shall inure to the benefit of,
and be binding upon, the successors, assigns, heirs, executors and administrators of the parties
hereto. The Warrants may only be transferred to a WPP Affiliate, provided such WPP Affiliate may
not be a Direct Competitor of the Company.

          (e) Governing Law. This Agreement shall be governed in all respects by the internal laws of
the State of Delaware as applied to agreements entered into among Delaware residents to be
performed entirely within Delaware, without regard to principles of conflicts of law.

          (f) Titles and Subtitles. The titles and subtitles used in this Agreement are used for
convenience only and are not to be considered in construing or interpreting this Agreement. All
references in this Agreement to sections, paragraphs and exhibits shall, unless otherwise provided,
refer to sections and paragraphs hereof and exhibits attached hereto.

          (g) Further Assurances. Each party agrees to execute and deliver, by the proper exercise of
its corporate, limited liability company, partnership or other powers, all such other and
additional instruments and documents and so all such other acts and things as may be necessary to
more fully effectuate this Agreement.

          (h) Entire Agreement. This Agreement and the other Transaction Documents and related exhibits
constitute the full and entire understanding and agreement between the parties with regard to the
subjects hereof and thereof. No party shall be liable or bound to any other party in any manner
with regard to the subjects hereof or thereof by any warranties, representations or covenants
except as specifically set forth herein.

          (i) No Grant of Proxy. This Agreement does not grant any proxy and should not be interpreted
as doing so.

          (j) Not a Voting Trust. This Agreement is not a voting trust governed by Section 218 of the
Delaware General Corporation Law and should not be interpreted as such.

          (k) Specific Performance. It is agreed and understood that monetary damages would not
adequately compensate an injured party for the breach of this Agreement by any party, that this
Agreement shall be specifically enforceable, and that any breach or threatened breach of this
Agreement shall be the proper subject of a temporary or permanent injunction or restraining order.

-9-

 

Further, each party waives any claim or defense that there is an adequate remedy at law for
such breach or threatened breach.

          (l) Amendment. Except as expressly provided herein, neither this Agreement nor any term
hereof may be amended, waived, discharged or terminated other than by a written instrument
referencing this Agreement and signed by the Company and the holders of the greatest number of
Shares (assuming the exercise of all Warrants) as indicated on the Company’ s books of record.

          (m) No Waiver. The failure or delay by a party to enforce any provision of this Agreement
will not in any way be construed as a waiver of any such provision or prevent that party from
thereafter enforcing any other provision of this Agreement. The rights granted the parties
hereunder are cumulative and will not constitute a waiver of either party’s right to assert any
other legal remedy available to it.

          (n) Severability. If any provision of this Agreement becomes or is declared by a court of
competent jurisdiction to be illegal, unenforceable or void, portions of such provision, or such
provision in its entirety, to the extent necessary, shall be severed from this Agreement, and such
court will replace such illegal, void or unenforceable provision of this Agreement with a valid and
enforceable provision that will achieve, to the extent possible, the same economic, business and
other purposes of the illegal, void or unenforceable provision. The balance of this Agreement
shall be enforceable in accordance with its terms.

          (o) Purchases of Common Stock by WPP. In the event that WPP (i) purchases 1% or more of the
Company’s outstanding common stock other than in a transaction directly with the Company or (ii)
becomes aware that any WPP Affiliate has made such a purchase, then WPP shall use commercially
reasonable efforts to promptly notify the Company of such purchase.

          (p) Counterparts. This Agreement may be executed in one or more counterparts, each of which
will be deemed an original, but all of which together will constitute one and the same agreement.
Facsimile copies of signed signature pages will be deemed binding originals.

-10-

 

     The parties have executed this Voting and Covenant Agreement as of the date first above
written.

	 	 	 	 	 
	 

	 	LIVEWORLD, INC.

a Delaware corporation	 	 
	 
	 	/s/ Peter H. Friedman	 	 
	 

	 	 

Signature of Authorized Signatory
	 	 
	 
	 	Peter H. Friedman, CEO	 	 
	 

	 	 

Name and Title of Authorized Signatory
	 	 
	 
	 	 	 	 
	 

	 	J. WALTER THOMPSON U.S. A., INC.

a Delaware corporation	 	 
	 
	 	 	 	 
	 

	 	 

Signature of Authorized Signatory
	 	 
	 
	 	 	 	 
	 

	 	 

Name and Title of Authorized Signatory
	 	 

(Signature page to Voting and Covenant Agreement)

 

 

     The parties have executed this Voting and Covenant Agreement as of the date first above
written.

	 	 	 	 	 
	 

	 	LIVEWORLD, INC.

a Delaware corporation	 	 
	 
	 	 	 	 
	 

	 	 

Signature of Authorized Signatory
	 	 
	 
	 	 	 	 
	 

	 	 

Name and Title of Authorized Signatory
	 	 
	 
	 	 	 	 
	 

	 	J. WALTER THOMPSON U.S A., INC.

a Delaware corporation	 	 
	 
	 	/s/ Thomas O. Neuman	 	 
	 

	 	 

Signature of Authorized Signatory
	 	 
	 
	 	Thomas O. Neuman, Assistant
Treasurer	 	 
	 

	 	 

Name and Title of Authorized Signatory
	 	 

(Signature page to Voting and Covenant Agreement)

 

 

Exhibit A

INVESTORS

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