Document:

EX-10.1

Exhibit 10.1

DOLLAR FINANCIAL CORP.

DEFERRED COMPENSATION PLAN

AMENDED AND RESTATED EFFECTIVE AS OF JANUARY 1, 2009

DOLLAR FINANCIAL CORP.

DEFERRED COMPENSATION PLAN

In order to make certain design changes and to reflect final regulations under IRC Section
409A, Dollar Financial Corp., a Delaware corporation (the “Company”), hereby amends and restates
the Dollar Financial Corp, Deferred Compensation Plan (the “Plan”), effective as of January 1,
2009.

The Plan was originally adopted by the Company effective December 31, 2004 and was
established, and continues to exist, for the purpose of attracting high quality executives and
promoting in its key executives increased efficiency and an interest in the successful operation of
the Company. The Company reserves the right to amend the Plan, either retroactively or
prospectively, in whatever manner is required to achieve and maintain compliance with the
requirements of applicable law.

The Plan is an unfunded program and has been established by the Company for the purpose of
providing deferred compensation for a select group of management or highly compensated employees.

ARTICLE 1

Definitions

1.1 Account(s) shall mean the Retirement Account and Scheduled Distribution Accounts, and any
additional accounts established by the Administrator for administrative convenience or otherwise
for one or more Participants pursuant to ARTICLE 3 of the Plan. Deferrals shall be allocated to
the Retirement Account or the Scheduled Distribution Account, as elected by the Participant.
Company Contributions under Section 2.5 shall be allocated to the Retirement Account. Company
Discretionary Contributions under Section 2.6 shall be allocated to the Retirement Account or the
Scheduled Distribution Account, as elected by the Participant.

1.2 Administrator shall mean the Company. From time to time the Chief Executive Officer of the
Company shall delegate to one or more individuals or to a committee the responsibilities of the
Administrator under the Plan.

1.3 Affiliate shall mean any company that (i) is included as a member with the Company in a
controlled group of corporations, within the meaning of IRC Section 414(b); (ii) is a trade or
business (whether or not incorporated) included with the Company in a group of trades or business
under common control, within the meaning of IRC Section 414(c); or (iii) is required to be
aggregated with the Company pursuant to IRC Section 414(m) or 414(o) and regulations thereunder.

1.4 Base Salary shall mean the Participant’s base annual salary excluding incentive and
discretionary bonuses and other non-regular forms of compensation, before reductions for
contributions to or deferrals under any pension, deferred compensation or benefit plans sponsored
by the Company.

1.5 Beneficiary shall mean the person(s) or entity designated as such in accordance with
Article 11 of the Plan.

1.6 Bonus shall mean amounts paid to the Participant by the Company annually in the form of a
discretionary or incentive compensation or any other bonus designated by the Administrator before
reductions for contributions to or deferrals under any pension, deferred compensation or benefit
plans sponsored by the Company.

1.7 Change in Control shall mean a change in ownership or effective control of the Company, or
in the ownership of a substantial portion of the assets of the Company, as described in Treasury
regulation sections 1.409A-3(i)(5)(v), (vi) and (vii).

1.8 Company shall have the meaning given to such term in the introductory paragraph of the
Plan.

1.9 Company Contribution shall mean the contributions by the Company to the Participant’s
Accounts pursuant to ARTICLE 2 of the Plan.

1.10 Contribution Limitations shall mean any reductions in contributions made on behalf of a
participant to the Qualified Plan due to the application of IRC Section 401(k) or (m) or due to an
election to defer Base Salary or Bonus under the Plan, but excluding any reductions arising from
the dollar limit under IRC Section 402(g)(1); the limit on compensation taken into account under
IRC Section 401(a)(17) in calculating employer or employee contributions for the Qualified Plan; or
the maximum allocations permitted under the Qualified Plan under IRC Section 415(c). The impact of
such limits on the Participant for purposes of this Plan shall be determined by the Administrator
based upon reasonable estimates, and after taking into account amounts distributed from the
Qualified Plan to the Participant as a result of the application of the 401(k) and (m) testing, and
shall be final and binding as of the date the Company Contribution is credited to the Participant’s
Account. No subsequent adjustments shall be made to increase Company Contribution under this Plan
as a result of any adjustments ultimately required under the Qualified Plan due to actual employee
contributions or other factors.

1.11 Crediting Rate shall mean the notional gains and losses credited on the Participant’s
Account balance which are based on the Participant’s choice among the investment alternatives made
available by the Administrator pursuant to ARTICLE 3 of the Plan.

1.12 Disability shall mean (i) the inability to engage in any substantial gainful activity by
reason of any medically determinable physical or mental impairment which can be expected to result
in death or can be expected to last for a continuous period of not less than twelve (12) months, or
(ii) by reason of any medically determinable physical or mental impairment which can be expected to
result in death or can be expected to last for a continuous period of not less than twelve (12)
months, the Participant is receiving income replacement benefits for a period of not less than
three (3) months under an accident and health plan covering employees of the Company. The
Administrator may require that the Participant submit to an examination by a competent physician or
medical clinic selected by the Administrator on an annual basis to confirm Disability. For purposes
of the first sentence of Section 6.1, “Disability” shall mean any medically determinable physical
or mental impairment resulting in the Participant’s inability to perform the duties of his or her
position or any substantially similar position, when such impairment can be expected to result in
death or can be expected to last for a continuous period of not less than six (6) months.

1.13 Deferrals shall mean contributions elected by the Participant pursuant to ARTICLE 2 of
the Plan.

1.14 Eligible Employee shall mean an executive of the Company selected by the Administrator to
be eligible to participate in the Plan.

1.15 ERISA shall mean the Employee Retirement Income Security Act of 1974, as amended,

1.16 IRC shall mean the Internal Revenue Code of 1986, as amended.

1.17 Financial Hardship shall mean a severe financial hardship to the Participant resulting
from an illness or accident of the Participant, the Participant’s spouse, the Participant’s
Beneficiary, or the Participant’s dependent (as defined in IRC Section 152(a)), loss of the
Participant’s property due to casualty, or other similar extraordinary and unforeseeable
circumstances arising as a result of events beyond the control of the Participant, but shall in all
events correspond to the meaning of the term “unforeseeable emergency” under IRC Section
409A(a)(2)(v) and applicable Treasury Regulations.

1.18 Participant shall mean an Eligible Employee who has elected to participate and has
completed a Participant Election Form pursuant to ARTICLE 2 of the Plan.

1.19 Participant Election Form shall mean the written agreement to make a deferral submitted
by the Participant to the Administrator on a timely basis pursuant to ARTICLE 2 of the Plan. The
Participant Election Form may take the form of an electronic communication followed by appropriate
written confirmation according to specifications established by the Administrator.

1.20 Performance-Based Compensation shall mean “performance-based compensation” within the
meaning of Treasury regulation section 1.409A-1(e).

1.21 Plan Year shall mean the calendar year.

1.22 Qualified Plan shall mean an IRC Section 401(k) or other retirement plan qualified under
the Internal Revenue Code which is sponsored by the Company in the relevant Plan Year and is
designated by the Administrator to be taken into account for purposes of the calculation of Company
Contributions made to this Plan.

1.23 Retirement shall mean Separation from Service on or after the Retirement Eligibility
Date.

1.24 Retirement Account shall mean the Account established for amounts payable on or after
Separation from Service pursuant to ARTICLE 3 of the Plan.

1.25 Retirement Eligibility Date shall mean the date on which the Participant attains age
sixty-five (65).

1.26 Scheduled Distribution shall mean the distribution date or dates elected by the
Participant pursuant to Article 7 of the Plan.

1.27 Scheduled Distribution Account shall mean an Account established for amounts payable in
the form of a Scheduled Distribution pursuant to ARTICLES 3 and 7 of the Plan.

1.28 Separation from Service shall mean the Participant’s termination of employee status for
any reason, including (without limitation) by reason of a voluntary termination or resignation, an
involuntary termination, or retirement, and shall be determined in accordance with the applicable
standards established pursuant to IRC Section 409A and the regulations thereunder.

1.29 Settlement Date shall mean the date by which a lump sum payment shall be made or the date
by which installment payments shall commence. Unless otherwise specified, the Settlement Date shall
be the last day of January of the Plan Year following the year in which the event triggering the
payout occurs. In the case of death, the event triggering payout shall be deemed to occur upon the
date the Administrator is provided with the documentation reasonably necessary to establish the
fact of the Participant’s death. Notwithstanding the foregoing or any other provision of the Plan,
if a Participant is a Specified Employee and the payment is being made on account of Separation
from Service, payment shall be made or begin promptly following the earlier of (i) the last day of
the sixth (6th) complete calendar month following the Participant’s Separation from Service, or
(ii) the Participant’s death.

1.30 Specified Employee shall mean an employee of the Company or an Affiliate who, at any time
during the 12-month period ending on the identification date (defined below), is (i) an officer of
the Company or an Affiliate having annual compensation greater than $135,000 (adjusted for
inflation as described in IRC Section 416(i)), (ii) a five percent owner of the Company and its
Affiliates, or (iii) a one percent owner of the Company and its Affiliates who has annual
compensation from the Company and its Affiliates greater than $150,000. The number of officers who
are considered Specified Employees shall be limited to 50 employees, as described in IRC Section
416(i), and shall exclude employees who are nonresident aliens during the entire 12-month period
ending on the identification date. The identification date shall be each December 31, and the
determination of Specified Employees as of such identification date shall apply for the 12-month
period following April 1 after the identification date. The determination of who is a Specified
Employee shall be made by the Administrator in accordance with IRC Section 416(i), the “specified
employee” requirements of IRC Section 409A, and applicable regulations.

1.31 Treasury Regulations shall mean rules and regulations issued by U.S Department of
Treasury, and to the extent applicable, shall also include IRS Notice 2005-1, IRS Notice 2006-33,
and IRS Notice 2006-79.

1.32 Valuation Date shall mean the date through which earnings are credited and shall be as
close to the payout or other event triggering valuation as is administratively feasible but in no
event earlier than the last day of the month preceding the month in which the payout or other event
triggering valuation occurs.

ARTICLE 2

Participation

2.1 Elective Deferral. Each year a Participant may elect to defer up to fifty percent
(50%) of Base Salary and/or one-hundred percent (100%) of Bonus earned by the Participant during
the Plan Year. The Participant’s election may take the form of (i) a whole percentage or specified
dollar amount of Base Salary, or (ii) a whole percentage of Bonus. The Administrator may further
limit the minimum or maximum amount deferred by any Participant or group of Participants, or waive
the foregoing limits for any Participant or group of Participants, for any reason. Each year a
Participant may elect to defer into this Plan any amounts elected by the Participant for deferral
under the Qualified Plans which the Administrator determines may not be contributed to the
Qualified Plan due to applicable Statutory Limitations, subject to IRC Section 409A and applicable
Treasury Regulations.

2.2 Participant Election Form. In order to make a deferral, an Eligible Employee must
submit a Participant Election Form to the Administrator during the enrollment period established by
the Administrator prior to the beginning of the calendar year in which services are performed to
earn such Base Salary or Bonus. Notwithstanding the foregoing, the Administrator may permit
Eligible Employees hired during a Plan Year or newly eligible during a Plan Year to defer Base
Salary earned through services performed during the balance of such Plan Year by submitting a
Participant Election Form to the Administrator within 30 days of such newly Eligible Employee’s
date of hire or the date he or she first becomes eligible to participate in the Plan. The election
to participate shall apply only to the Eligible Employee’s Base Salary earned after the date of the
election, consistent with IRC Section 409A. The Administrator may permit Eligible Employees hired
during a Plan Year or newly eligible during a Plan Year prior to July 1 of such Plan Year to defer
Bonus for such Plan Year by submitting a Participant Election Form to the Administrator during the
Plan Year open enrollment period (but no later than December 31 of such Plan Year). Such election
to participate with respect to the Bonus shall be effective only if the Administrator determines
that the Bonus for such Plan Year is Performance-Based Compensation. Each Participant shall be
required to submit a new Participant Election Form on a timely basis in order to change the
Participant’s deferral election for a subsequent Plan Year. If no Participant Election Form is
filed during the prescribed enrollment period, the Participant shall be deemed to have elected not
to make a deferral of Base Salary or Bonus for such subsequent Plan Year.

2.3 Participant Election Irrevocable. The election to defer Base Salary or Bonus for a
particular Plan Year shall be irrevocable after the beginning of the Plan Year except in the event
of Separation from Service or as provided in ARTICLE 6, in the event of Disability, or ARTICLE 8,
in the case of a Financial Hardship. Notwithstanding the foregoing, the Administrator, in its
complete and sole discretion, may allow Participants to revise deferral elections with respect to a
Bonus at any time prior to the first day of the sixth (6th) month preceding the end of the
performance period over which such Bonus is earned if the Administrator determines that the Bonus
is Performance-Based Compensation and such revision is permissible under IRC Section 409A and
applicable Treasury Regulations.

2.4 Elections Regarding Timing and Form of Payout. Except as provided in ARTICLE 9, at
the time that a Participant makes a deferral election with respect to a Plan Year, the Participant
shall also designate the time and form in which such Deferral shall be distributed, together with
all notional earnings thereon. A Participant may make one election for his or her Deferrals under
Section 2.1, and a separate election for Company Contributions under Sections 2.5 and 2.6. If a
Participant is eligible only for Company Contributions under Sections 2.5, the Participant shall
make an election within 30 days of such Eligible Employee’s date of hire, or the date he or she
first becomes eligible to participate in the Plan, as to whether to have his or her Retirement
Account paid in a lump sum or installments, as provided in Section 4.1. All elections must provide
for distribution to be made at a time and in a form that is consistent with the distribution
options made available under the Plan and applicable law. An election with respect to the time and
form of benefit distributions may not be changed, except as expressly provided for herein. A change
election may not accelerate distributions but may delay distributions or change the form of payment
only if all of the following requirements are met:

(a) the new election, which may only be made by a Participant while he is employed by the
Company or an Affiliate, does not take effect until at least twelve (12) months after the date on
which the new election is made;

(b) in the case of payments made on account of Separation from Service or a Scheduled
Distribution, the new election delays payment for at least five (5) years from the date that
original payment would otherwise have been made, absent the change election and in the case of a
Scheduled Distribution, satisfies Section 7.1 (c);

(c) in the case of payments made according to a Scheduled Distribution, the new election is
not made less than twelve (12) months before the date on which payment would have been made (or, in
the case of installment payments, the first installment payment would have been made) absent the
new election. Election changes made pursuant to this Section shall be made on written forms
provided by the Administrator, and in accordance with rules established by the Administrator and
shall comply with all requirement of IRC Section 409A and applicable Treasury Regulations.

2.5 Company Qualified Plan Makeup Contribution. The Company shall make a Company
Contribution on behalf of the Participant for each Plan Year in which the Participant makes a
deferral under this Plan which shall equal the maximum Company contributions that would have been
provided to the Participant under the Qualified Plan had the Participant’s elective deferral been
contributed to the Qualified Plan without regard to any Contribution Limitations. The Company
Contribution for each Plan Year shall be reduced by the amount of Company Contributions actually
credited to the participant under the Qualified Plan for such Plan Year or paid to the participant
in cash from the Plan. Notwithstanding the foregoing, any changes in election by the Participant
under the Qualified Plan shall not increase or decrease either the elective deferrals under Section
2.1 or the Company Contributions under this Section 2.5 by an amount greater than the limit under
IRC Section 402(g) in effect for the year for the Participant, nor shall the Participant’s action
or inaction cause Company Contributions that are matching contributions to exceed 100 percent
(100%) of the matching amounts that would be provided under the Qualified Plan absent any
restrictions that reflect IRC limits on qualified plan contributions. All Company Contributions
under this Section 2.5 shall be credited to the Participant’s Retirement Account.

2.6 Discretionary Company Contributions. The Company shall have the discretion to make
additional Company Contributions to the Plan on behalf of any Participant. Company Contributions
shall be made in the complete and sole discretion of the Company and no Participant shall have the
right to receive any Company Contribution regardless of whether Company Contributions are made on
behalf of other Participants. Company Contributions under this Section 2.6 for a particular Plan
Year shall be allocated to the Participant’s Retirement Account or to a single Scheduled
Distribution Account, as elected by the Participant. Absent a timely election, Company
Contribution shall be allocated to the Retirement Account. Scheduled Distribution for amounts
under this Section 2.6 may not be elected prior to the January of a Plan Year after the third (3rd)
Plan Year beginning after the enrollment period in which such Scheduled Distribution is elected.

ARTICLE 3

Accounts

3.1 Participant Accounts. Solely for recordkeeping purposes, separate Accounts shall
be maintained for each Participant. One Retirement Account and not more than three (3) Scheduled
Distribution Accounts shall be maintained for the Participant and credited with the Participant’s
Deferrals (as directed by the Participant) at the time such amounts would otherwise have been paid
to the Participant. All Deferrals for a particular Plan Year shall be allocated to the
Participant’s Retirement Account and/or to a single Scheduled Distribution Account. Absent a timely
election, Deferrals shall be allocated to the Retirement Account. Scheduled Distribution for
Deferrals under this Section 3.1 may not be elected prior to January of a Plan Year after the third
(3rd) Plan Year beginning after the enrollment period in which such Scheduled Distribution is
elected. All Deferrals and Company Contributions credited to the Participant’s Retirement Accounts
and Scheduled Distribution Account(s) under Sections 2.5 and 2.6 shall be deemed to be credited
with notional gains or losses as provided in Section 3.2 from the date the amount is credited to
the Account through the Valuation Date.

3.2 Vesting of Accounts. All Deferrals credited to the Participant’s Retirement and
Scheduled Distribution Accounts shall be fully vested at all times. Amounts credited to the
Retirement Account pursuant to Section 2.5 intended to make up for limitations on contributions to
the Qualified Plan, including notional earnings thereon, shall vest over the same period that
Company contributions to the Qualified Plan vest. Discretionary Company Contributions to the
Retirement Account and the Scheduled Distribution Account(s) made pursuant to Section 2.6,
including notional earnings thereon, shall vest at such time and under such terms and conditions as
may be specified by the Administrator at the time such amounts are contributed to the Plan.
Notwithstanding the foregoing, in the event of Separation from Service as a result of Retirement,
death, or in the event of Disability, the Participant’s Company Contributions shall be fully
vested. Upon Separation from Service for any other reason, the Participant shall forfeit the
unvested portion of his or her Company Contributions.

3.3 Crediting Rate. The Crediting Rate on amounts in a Participant’s Accounts shall be
based on the Participant’s choice among the investment alternatives made available from time to
time by the Administrator. The Administrator shall establish a procedure by which a Participant may
elect to have the Crediting Rate based on one or more investment alternatives and by which the
Participant may change investment elections at least quarterly. The Participant’s Account balances
shall reflect the investments selected by the Participant. If an investment selected by a
Participant sustains a loss, the Participant’s Account shall be reduced to reflect such loss. The
Participant’s choice among investments shall be solely for purposes of calculation of the Crediting
Rate. If the Participant fails to elect an investment alternative the Crediting Rate shall be based
on the investment alternative selected for this purpose by the Administrator. The Company shall
have no obligation to set aside or invest funds as directed by the Participant and, if the Company
elects to invest funds as directed by the Participant, the Participant shall have no more right to
such investments than any other unsecured general creditor. During payout, the Participant’s
Account shall continue to be credited at the Crediting Rate selected by the Participant from among
the investment alternatives or rates made available by the Administrator for such purpose.
Installment payments shall be recalculated annually by dividing the account balance by the number
of payments remaining without regard to anticipated earnings or in any other reasonable manner as
may be determined from time to time by the Administrator.

3.4 Statement of Accounts. The Administrator shall provide each Participant with
statements at least quarterly setting forth the Participant’s Account balance as of the end of such
quarter.

ARTICLE 4

Retirement Benefits

4.1 Retirement Benefits. In the event of the Participant’s Retirement, the Participant
shall be entitled to receive an amount equal to the total balance of the Participant’s Retirement
Account credited with notional earnings as provided in ARTICLE 3 through the Valuation Date. The
benefits shall be paid in a single lump sum unless the Participant has made a timely election to
have the benefit paid in annual installments over two, three, four or five, or ten years. Except as
otherwise required for a Specified Employee, payments shall be made or begin on the Settlement Date
following Retirement. Any Separation from Service on or after age sixty-five (65) shall qualify as
a Retirement for purposes of this Section 4.1.

4.2 Termination Benefit. Upon Separation from Service other than by reason of
Retirement, Disability or death, the Company shall pay to the Participant a termination benefit
equal to the vested balance of all of the Participant’s Accounts credited with notional
earnings as provided in ARTICLE 3 through the Valuation Date. Except as otherwise required for a
Specified Employee, payments shall be made or begin on the Settlement Date following Separation
from Service. The termination benefits shall be paid in a single lump sum unless the Participant
has made a timely election to have the benefit paid in annual installments. The annual installments
may be paid over a period of two, three, four or five years as elected by the Participant.

4.3 Small Benefit Exception. Notwithstanding the foregoing, on the date the
Participant has a Separation from Service, in the event the sum of all benefits payable to the
Participant is less than or equal to fifteen thousand five hundred dollars ($15,500), or such
greater amount as is permitted under IRC Section 409A and the regulations hereunder, the
Administrator shall pay such benefits in a single lump sum payable on the Settlement Date following
the Participant’s Separation from Service.

ARTICLE 5

Death Benefits

5.1 Survivor Benefit. If the Participant dies prior to complete distribution of all of
the Participant’s Accounts, the Company shall pay to the Participant’s Beneficiary a death benefit
equal to the total balance on death of all of the Participant’s Accounts credited with notional
earnings as provided in ARTICLE 3 through the Valuation Date. The death benefit shall be paid in a
single lump sum on the Settlement Date following the date the Participant’s death is established by
reasonable documentation.

ARTICLE 6

Disability

6.1 Disability. In the event of Disability, deferral elections shall cease. In the
event of a Disability, the Participant shall receive an amount equal to the total balance of all of
the Participant’s Accounts in a lump sum. The Disability benefits shall be paid on the Settlement
Date following the determination of Disability.

ARTICLE 7

Scheduled Distributions

7.1 Election. The Participant shall make an election on the Participant Election Form
at the time of making a deferral to take a Scheduled Distribution from the Account established by
the Participant for such purpose, including any earnings credited thereon.

(a) Except as provided in ARTICLE 9, the Participant may elect to receive the Scheduled
Distribution in January of any Plan Year after the third (3rd) Plan Year beginning after the
enrollment period in which such Scheduled Distribution is elected. Scheduled Distributions shall be
paid in a lump sum unless the Participant has made a timely election to have the benefit paid in
annual installments. The annual installments may be paid over a period of two, three, four or five
years as elected by the Participant.

(b) The Participant may elect to make additional deferrals into an existing Scheduled
Distribution Account in subsequent Participant Election Forms but may only change a Scheduled
Distribution date for an existing Account as provided in Section 2.4 of the Plan. The Participant
may establish up to three (3) separate Scheduled Distribution Accounts for Deferrals under Section
3.1 with different Scheduled Distribution dates but shall not establish a fourth such Account until
all of the funds in one of the first Scheduled Distribution Accounts have been paid out. There
shall be no limit on the number of Scheduled Distribution Accounts for Company Contributions under
Section 2.6.

(c) A Participant may not establish a Scheduled Distribution (including under Section 2.4
(a)-(c)) with a Settlement Date after the Participant’s Retirement Eligibility Date.

7.2 Timing of Scheduled Distribution. The Scheduled Distribution shall be paid by the
Company to the Participant in the form elected by the Participant beginning no later than the last
day of January of the Plan Year elected by the Participant in the Participant Election Form which
may be before or after Retirement. In the event of Separation from Service prior to the Retirement
Eligibility Date (other than due to Disability or death of the Participant), if such Separation
from Service occurs prior to the date elected for the Scheduled Distribution, the Scheduled
Distribution, to the extent vested, shall be paid in a single lump sum or in installments, as
elected by the Participant, on the Settlement Date following Separation from Service as provided in
ARTICLES 4, 5 and 6 of the Plan, and any Scheduled Distributions that are already being paid out in
installments shall continue to be paid in installments.

ARTICLE 8

Financial Hardship Distribution and Other Acceleration Events

8.1 Financial Hardship Distribution. Upon a finding that the Participant has suffered
a Financial Hardship, subject to Treasury Regulations promulgated under IRC Section 409A, the
Administrator may, at the request of the Participant, accelerate distribution of vested benefits in
the amount reasonably necessary to alleviate such Financial Hardship, or approve cessation of
deferrals under the Plan for the remainder of the Plan Year. The amount distributed pursuant to
this Section with respect to an emergency shall not exceed the amount necessary to satisfy such
emergency plus amounts necessary to pay taxes reasonably anticipated as a result of the
distribution, after taking into account the extent to which such hardship is or may be relieved
through reimbursement or compensation by insurance or otherwise or by liquidation of the
Participant’s assets (to the extent the liquidation of such assets would not itself cause severe
financial hardship). A distribution under this Section 8.1 shall be made within 60 days following
approval of the Financial Hardship, and will not be delayed to the Settlement Date. In the event a
Participant receives a withdrawal under this section, all deferrals under the Plan will be
suspended for the remainder of the Plan Year.

8.2 Other Acceleration Events. To the extent permitted by IRC 409A and the Treasury
Regulations promulgated thereunder, notwithstanding the terms of a deferral election or change
election, distribution of all or part of a Participant’s Accounts may be made: to the extent
necessary to fulfill a domestic relations order (as defined in IRC Section 414(p)(l)(B); to the
extent necessary to comply with a certificate of divestiture (as defined in IRC Section
1043(b)(2)); or to pay the Federal Insurance Contribution Act (“FICA”) tax imposed under IRC
Sections 3101 and 3121(v)(2) on compensation deferred under the Plan (the “FICA Amount”) plus the
income tax at source on wages imposed under IRC Section 3401 with respect to the FICA Amount, and
to pay the additional income tax at source on wages attributable to the pyramiding IRC Section 3401
wages and taxes, provided that the total amount distributable under this Section 8.2 shall not
exceed the sum of the FICA Amount and the income tax withholding related to such FICA Amount.

ARTICLE 9

Change in Control

9.1 Board Discretion to Provide for Distribution Upon a Change in Control. To the
extent permitted by IRC Section 409A and the Treasury Regulations promulgated thereunder, in
connection with, in anticipation of and contingent on a Change in Control, notwithstanding any
other provision of the Plan or any deferral election the Board may exercise its discretion to
distribute all the Accounts of each Participant in full and effect the revocation of any
outstanding deferral elections, provided that following a Change in Control, no amendment to the
Plan shall change the applicability of this Section 9.1.

ARTICLE 10

Amendment and Termination of Plan

10.1 Amendment or Termination of Plan. Except as otherwise provided in Section 9.1,
the Company may, at any time, without Participants’ consent, direct the Administrator to amend or
terminate the Plan, subject to Treasury Regulations promulgated under IRC Section 409A, except that
no such amendment or termination may reduce a Participant’s Account balances. If the Company
terminates the Plan, no further amounts shall be deferred hereunder, and amounts previously
deferred or contributed to the Plan shall be fully vested and shall be paid in accordance with the
provisions of the Plan prior to the termination.

ARTICLE 11

Beneficiaries

11.1 Beneficiary Designation. The Participant shall have the right, at any time, to
designate any person or persons as Beneficiary (both primary and contingent) to whom payment under
the Plan shall be made in the event of the Participant’s death. The Beneficiary designation shall
be effective when it is submitted in writing to and acknowledged by the Administrator during the
Participant’s lifetime on a form prescribed by the Administrator.

11.2 Revision of Designation. The submission of a new Beneficiary designation shall
cancel all prior Beneficiary designations. Any finalized divorce or marriage (other than a common
law marriage) of a Participant subsequent to the date of a Beneficiary designation shall revoke
such designation, unless in the case of divorce the previous spouse was not designated as
Beneficiary and unless in the case of marriage the Participant’s new spouse has previously been
designated as Beneficiary.

11.3 Absence of Valid Designation. If a Participant fails to designate a Beneficiary
as provided above, or if the Beneficiary designation is revoked by marriage, divorce, or otherwise
without execution of a new designation, or if every person designated as Beneficiary predeceases
the Participant or dies prior to complete distribution of the Participant’s benefits, then the
Administrator shall direct the distribution of such benefits to the Participant’s estate.

ARTICLE 12

Administration/Claims Procedures

12.1 Administration. The Plan shall be administered by the Administrator, which shall
have the exclusive right and full discretion (i) to interpret the Plan, (ii) to decide any and all
matters arising hereunder (including the right to remedy possible ambiguities, inconsistencies, or
admissions), (iii) to make, amend and rescind such rules as it deems necessary for the proper
administration of the Plan and (iv) to make all other determinations and resolve all questions of
fact necessary or advisable for the administration of the Plan, including determinations regarding
eligibility for benefits payable under the Plan. All interpretations of the Administrator with
respect to any matter hereunder shall be final, conclusive and binding on all persons affected
thereby. No member of the Administrator shall be liable for any determination, decision, or action
made in good faith with respect to the Plan. The Company will indemnify and hold harmless the
Administrator and his or her delegee(s) from and against any and all liabilities, costs, and
expenses incurred by such persons as a result of any act, or omission, in connection with the
performance of such persons’ duties, responsibilities, and obligations under the Plan, other than
such liabilities, costs, and expenses as may result from the bad faith, willful misconduct, or
criminal acts of such persons.

12.2 Claims Procedure. Any Participant, former Participant or Beneficiary may file a
written claim with the Administrator setting forth the nature of the benefit claimed, the amount
thereof. and the basis for claiming entitlement to such benefit. The Administrator shall determine
the validity of the claim and communicate a decision to the claimant promptly and; in any event,
not later than ninety (90) days after the date of the claim. The claim may be deemed by the
claimant to have been denied for purposes of further review described below in the event a decision
is no! furnished to the claimant within such ninety (90) day period. If additional information is
necessary to make a determination on a claim, the claimant shall be advised of the need for such
additional information within forty-five (45) days after the date of the claim. The claimant shall
have up to one hundred and eighty (180) days to supplement the claim information, and the claimant
shall be advised of the decision on the claim within forty-five (35) days after the earlier of the
date the supplemental information is supplied or the end of the one hundred and eighty (180) day
period. Every claim for benefits which is denied shall be denied by written notice setting forth in
a manner calculated to be understood by the claimant (i) the specific reason or reasons for the
denial, (ii) specific reference to any provisions of the Plan (including any internal rules,
guidelines, protocols, criteria, etc.) on which the denial is based, (iii) description of any
additional material or information that is necessary to process the claim. and (iv) an explanation
of the procedure for further reviewing the denial of the claim.

12.3 Review Procedures. Within sixty (60) days after the receipt of a denial on a
claim, claimant or higher authorized representative may file a written request for review of such
denial. Such review shall be undertaken by the Administrator and shall be a full and fair review.
The claimant shall have the right to review all pertinent documents. The Administrator shall issue
a decision not later than sixty (60) days after receipt of a request for review from a claimant
unless special circumstances, such as the need to hold a hearing, require a longer period of time,
in which case a decision shall be rendered as soon as possible but not later than one hundred and
twenty (120) days after receipt of the claimant’s request for review. The decision on review shall
be in writing and shall include specific reasons for the decision written in a manner calculated to
be understood by the claimant with specific reference to any provisions of the Plan on which the
decision is based and shall include an explanation of the claimant’s right to submit the claim for
binding arbitration in the event of an adverse determination on review.

ARTICLE 13

Conditions Related to Benefits

13.1 Nonassignability. No person entitled to benefits under the Plan shall have any
right to transfer, assign, alienate, pledge, hypothecate or otherwise encumber his or her interest
in such benefits prior to actual receipt of those benefits. The benefits payable under the Plan
shall not, prior to actual payment, be subject to seizure or sequestration for the payment of any
debts, judgments, alimony or separate maintenance owed by a Participant or any other person and
shall not, to the maximum extent permitted by law, be transferable by operation of law in the event
of the bankruptcy or insolvency of the Participant or any other person. Notwithstanding the
foregoing, any payments otherwise due the Participant hereunder may instead be assigned or
distributed to his or her spouse or former spouse pursuant to the terms of any domestic relations
order within the meaning of Code Section 414(p)(1)(B) which is issued with respect to those
Accounts, and the Participant shall cease to have any right, interest or entitlement to the portion
of any payment or Account assigned or distributed to his or her spouse or former spouse in
accordance with the terms of such order. To the extent permitted by such domestic relations order,
the portion of the payment or Account assigned or distributable to the spouse or former spouse may
be paid in an immediate lump sum distribution, provided the Participant is at the time fully
vested in that portion.

13.2 No Right to Company Assets. The benefits paid under the Plan shall be paid from
the general funds of the Company, and the Participant and any Beneficiary shall be no more than
unsecured general creditors of the Company with no special or prior right to any assets of the
Company for payment of any obligations hereunder,

13.3 Protective Provisions. The Participant shall cooperate with the Company by
furnishing any and all information requested by the Administrator, in order to facilitate the
payment of benefits hereunder, taking such physical examinations as the Administrator may deem
necessary and taking such other actions as may be requested by the Administrator. If the
Participant refuses to so cooperate, the Company shall have no further obligation to the
Participant under the Plan. In the event of the Participant’s suicide during the first two (2)
years in the Plan, or if the Participant makes any material misstatement of information or
nondisclosure of medical history, then no benefits shall be payable to the Participant under the
Plan, except that benefits may be payable in a reduced amount in the sole discretion of the
Administrator.

13.4 Withholding. The Participant shall make appropriate arrangements with the Company
for satisfaction of any federal, state or local income tax withholding requirements and Social
Security or other employee tax requirements applicable to the payment of benefits under the Plan.
If no other arrangements are made, the Company may provide, at its discretion, for such withholding
and tax payments as may be required, including, without limitation, by the reduction of other
amounts payable to the Participant.

13.5 Assumptions and Methodology. The Administrator shall establish the assumptions
and method of calculation used in determining the present or future value of benefits, earnings,
payments, fees, expenses or any other amounts required to be calculated under the terms of the
Plan. The Administrator shall also establish reasonable procedures regarding the form and timing of
installment payments.

13.6 Trust. The Company shall be responsible for the payment of all benefits under the
Plan. At its discretion, the Company may establish one or more grantor trusts for the purpose of
providing for payment of benefits under the Plan. Such trust or trusts may be irrevocable, but the
assets thereof shall be subject to the claims of the Company’s creditors. Benefits paid to the
Participant from any such trust or trusts shall be considered paid by the Company for purposes of
meeting the obligations of the Company under the Plan.

13.7 Section 409A Compliance. This Plan is intended to comply with the requirements of
IRC section 409A and regulations thereunder. Any provision of this document that is contrary to the
requirements of section 409a of the code and the regulations thereunder shall be null, void and of
no effect and the Administrator shall interpret the document consistent with the requirements of
section 409A of the Code, which shall govern the administration of the Plan in the event of a
conflict between Plan terms and the requirements of section 409a of the code and the regulations
thereunder.

ARTICLE 14

Miscellaneous

14.1 Successors of the Company. The rights and obligations of the Company under the
Plan shall inure to the benefit of, and shall be binding upon, the successors and assigns of the
Company.

14.2 Employment Not Guaranteed. Nothing contained in the Plan nor any action taken
hereunder shall be construed as a contract of employment or as giving any Participant any right to
continued employment with the Company.

14.3 Gender, Singular and Plural. All pronouns and any variations thereof shall be
deemed to refer to the masculine, feminine, or neuter, as the identity of the person or persons may
require. As the context may require, the singular may be read as the plural and the plural as the
singular.

14.4 Captions. The captions of the articles, paragraphs and sections of the Plan are
for convenience only and shall not control or affect the meaning or construction of any of its
provisions.

14.5 Validity. In the event any provision of the Plan is held invalid, void or
unenforceable, the same shall not affect, in any respect whatsoever, the validity of any other
provisions of the Plan.

14.6 Waiver of Breach. The waiver by the Company of any breach of any provision of the
Plan shall not operate or be construed as a waiver of any subsequent breach by that Participant or
any other Participant.

14.7 Notice. Any notice or filing required or permitted to be given to the Company or
the Participant under this Agreement shall be sufficient if in writing and hand-delivered, or sent
by registered or certified mail, in the case of the Company, to the principal office of the
Company, directed to the attention of the Administrator, and in the case of the Participant, to the
last known address of the Participant indicated on the employment records of the Company. Such
notice shall be deemed given as of the date of delivery or, if delivery is made by mail, as of the
date shown on the postmark on the receipt for registration or certification. Notices to the Company
may be permitted by electronic communication according to specifications established by the
Administrator.

14.8 Inability to Locate Participant or Beneficiary. It is the responsibility of a
Participant to apprise the Administrator of any change in address of the Participant or
Beneficiary. In the event that the Administrator is unable to locate a Participant or Beneficiary
for a period of three (3) years, the Participant’s Account shall be forfeited to the Company.

14.9 Errors in Benefit Statement or Distributions. In the event an error is made in a
benefit statement, such error shall be corrected on the next benefit statement following the date
such error is discovered. In the event of an error in a distribution, the Participant’s Account
shall, immediately upon the discovery of such error, be adjusted to reflect such under or over
payment and, if possible, the next distribution shall be adjusted upward or downward to correct
such prior error. If the remaining balance of a Participant’s Account is insufficient to cover an
erroneous overpayment, the Company may, at its discretion, offset other amounts payable to the
Participant from the Company (including but not limited to salary, bonuses, expense reimbursements,
severance benefits or other employee compensation benefit arrangements, as allowed by law) to
recoup the amount of such overpayment(s).

14.10 ERISA Plan. The Plan is intended to be an unfunded plan maintained primarily to
provide deferred compensation benefits for a select group of “management or highly compensated
employees” within the meaning of Sections 201, 301 and 401 of ERISA and therefore to be exempt from
Parts 2, 3 and 4 of Title I of ERISA.

14.11 Applicable Law. In the event any provision of, or legal issue relating to, this
Plan is nor fully preempted by ERISA, such issue or provision shall be governed by the laws of the
Commonwealth of Pennsylvania.

14.12 Arbitration. Any claim, dispute or other matter in question of any kind relating
to this Plan which is not resolved by the claims procedures under this Plan shall be settled by
arbitration in accordance with the applicable employment dispute resolution rules of the American
Arbitration Association. Notice of demand for arbitration shall be made in writing to the opposing
party and to the American Arbitration Association within a reasonable time after the claim, dispute
or other matter in question has arisen. In no event shall a demand for arbitration be made after
the date when the applicable statute of limitations would bar the institution of a legal or
equitable proceeding based on such claim, dispute or other matter in question. The decision of the
arbitrators shall be final and may be enforced in any court of competent jurisdiction. The
arbitrators may award reasonable fees and expenses to the prevailing party in any dispute hereunder
and shall award reasonable fees and expenses in the event that the arbitrators find that the losing
party acted in bad faith or with intent to harass, hinder or delay the prevailing party in the
exercise of its rights in connection with the matter under dispute.

IN WITNESS WHEREOF, the Company has caused this Plan to be executed this 24th day
of September, 2008.

DOLLAR FINANCIAL CORP.

/s/ Randy Underwood

By: Randy Underwood

Title: Executive Vice President and Chief Financial

OfficerEX-10.2

Exhibit 10.2

DOLLAR FINANCIAL CORP.

SUPPLEMENTAL EXECUTIVE CONDITIONAL DEFERRED AWARD PLAN FOR U.K. PARTICIPANTS

(as amended and restated effective January 1, 2009)

1

U.K. PARTICIPANTS — IMPORTANT — SEE INFORMATION AT ARTICLE 11 BELOW

This Plan document has been approved for the purposes of section 21 of the Financial Services

and Markts Act 2000 by Blevins Franks Financial Mangement Limited (reference 179731), Barbican

House, 26-34 Old Street, London EC1V 9QQ, which is authorised and regulated by the Financial

Services Authority.

Dollar Financial Corp., a Delaware Corporation (the “Company”), hereby amends and restates this
Supplemental Executive Conditional Deferred Award Plan for U.K. Participants (the “Plan”),
effective as of January 1, 2009, in order to continue to provide members of a select group of
individuals in the employ of the Company’s U.K. subsidiary, Dollar Financial UK Limited (“Dollar
U.K.”) with an opportunity to receive in a year subsequent to that in which it is awarded any or
all discretionary bonus compensation which the Company may in its sole and absolute discretion
determine to award such individuals for their contributions to the performance of the Company.

ARTICLE 1

Definitions

1.1. Account(s) shall mean a notional conditional account established pursuant to Article 3
of the Plan, maintained on the books and records of the Company, for the Participant pursuant to
Article 3 of the Plan and any additional notional conditional sub-accounts established by the
Administrator.

1.2. Administrator shall mean the Company. From time to time the Chief Executive Officer of
the Company shall delegate to one or more individuals or to a committee the responsibilities of the
Administrator under the Plan.

1.3. Beneficiary shall mean the person(s) or entity designated as such in accordance with
Article 8 of the Plan.

1.4. Bonus shall mean a discretionary bonus declared by the Company in an amount, if any,
determined in the sole and absolute discretion of the Company.

1.5. Cause shall mean any action, matter or thing, including but not limited to an act of
gross misconduct, which would permit Dollar U.K. to terminate the Participant’s employment with
Dollar U.K. without notice.

1.6. Company shall have the meaning given to such term in the introductory paragraph of the
Plan.

1.7. Crediting Rate shall mean the notional income, gains and losses notionally credited to
the Participant’s notional Account balance which are based on the Participant’s choice among the
investment alternatives made available by the Administrator pursuant to Article 3 of the Plan.

1.8. Deferral Payment Date shall mean the date on which there is to be distributed to the
Participant or on his behalf a conditional deferred Bonus amount and any notional income, gains and
losses notionally credited thereto in accordance with the Plan.

1.9. Disability shall mean (i) the inability to engage in any substantial gainful activity by
reason of any medically determinable physical or mental impairment which can be expected to result
in death or can be expected to last for a continuous period of not less than twelve (12) months, or
(ii) by reason of any medically determinable physical or mental impairment which can be expected to
result in death or can be expected to last for a continuous period of not less than twelve (12)
months, the Participant is receiving income replacement benefits for a period of not less than
three (3) months under any relevant insurance plan or scheme covering employees of Dollar U.K. The
Administrator may require that the Participant submit to an examination by a competent physician or
medical clinic selected by the Administrator on an annual basis to confirm Disability.

1.10. Eligible Employee shall mean an employee of Dollar U.K. who is selected by the
Administrator to be eligible to participate in the Plan. In no event, however, shall any individual
who holds the position of Director of Dollar U.K. be an Eligible Employee.

1.11. Election Form shall mean the written agreement to make a deferral submitted by the
Participant to the Administrator on a timely basis pursuant to Article 2 of the Plan. The
Participant Election Form may take the form of an electronic communication followed by appropriate
written confirmation according to specifications established by the Administrator.

1.12. FSA shall mean the Financial Services Authority, the U.K. independent financial
watchdog, set up by the U.K. Parliament.

1.13. FSMA shall mean the U.K. Financial Services and Markets Act 2000.

1.14. Participant shall mean an Eligible Employee who has elected to participate and has
completed an Election Form pursuant to Article 2 of the Plan.

1.15. Plan Year shall mean the calendar year.

1.16. Termination of Employment shall mean the termination of the Participant’s employment
with Dollar U.K. for any reason whatsoever, whether voluntary or involuntary, including for Cause
or as a result of the Participant’s retirement, Disability or death.

1.17. U.K. shall mean the United Kingdom.

1.18. Valuation Date shall mean the date through which earnings are credited and shall be as
close to the payout or other event triggering valuation as is administratively feasible but in no
event earlier than the last day of the month preceding the month in which the payout or other event
triggering valuation occurs.

2

ARTICLE 2

Participation

2.1. Bonus Awards. In each Plan Year, the Company may award a Bonus or Bonuses to the
Participant of such amount and under such circumstances as the Company shall determine. Any Bonus
awarded to the Participant under the Plan shall be notionally credited to a separate notional
sub-account of the Participant’s notional Account and shall be subject to a vesting schedule
determined by the Company at the time the Bonus is awarded. The Participant shall have no right to
the notional sub-account balance or to notional accrued income, gains and losses on such notional
sub-account balance and this amount shall not become due and payable until the applicable vesting
schedule is satisfied or the applicable Deferral Payment Date if later.

2.2 Deferral Election. In each Plan Year the Participant may elect to defer receipt
of any Bonus which may in the discretion of the Company be awarded to the Participant in the
subsequent Plan Year to a time which is beyond the applicable vesting date(s) for such Bonus. In
order to make a deferral, an Eligible Employee must submit an Election Form to the Administrator
designating the percentage amount of any such Bonus the Participant wishes to defer, the form (lump
sum or installments) in which such Bonus and all notional earnings thereon shall be distributed and
the Deferral Payment Date(s) chosen as permitted in Article 6. All elections must provide for
distribution of the Participant’s notional conditional Account balance to be made at a time and in
a form that is consistent with Article 6, the distribution options made available under the Plan
and applicable law. All elections must be received by the Company prior to the commencement of the
Plan Year in which the Bonus may be awarded (the “Enrollment Period”). The Participant must
submit a new Election Form during the Enrollment Period for each Plan Year in order to make the
Participant’s deferral election for any Bonus which may be awarded to the Participant in a
subsequent Plan Year.

2.3 Participant Election Irrevocable. Once the Participant makes an election to
defer receipt of Bonus compensation which may be awarded in the subsequent Plan Year beyond the
applicable vesting date, the election and the terms and conditions of such election shall be
irrevocable.

ARTICLE 3

Notional Accounts

3.1. Participant Notional Accounts. One notional Account shall be maintained for the
Participant. For each Bonus awarded with respect to which an Election Form has been submitted a
notional sub-account of the Participant’s notional Account shall be created which shall be
notionally credited with the all or part of any Bonus awarded to the Participant in accordance with
the Participant’s Election Form. Accounts shall be deemed to be credited with notional gains or
losses as provided in Section 3.3 from the date the deferral is credited to the notional Account
through the Valuation Date.

3.2. Vesting of Notional Accounts. Subject always to any timely deferral election
under this Plan, amounts notionally credited to the Participant’s notional Account, including
notional earnings thereon, shall vest at such time and under such terms and conditions as may be
specified by the Administrator at the time the particular Bonus is awarded.

3.3. Crediting Rate. The Crediting Rate on amounts in the Participant’s notional
Account shall be based on the Participant’s choice among the investment alternatives made available
from time to time by the Administrator. The Administrator shall establish a procedure by which the
Participant may elect to have the Crediting Rate based on one or more investment alternatives and
by which the Participant may change investment elections not less frequently than quarterly. The
Participant’s notional Account balance shall reflect the investments selected by the Participant.
If an investment selected by the Participant sustains a loss, the Participant’s notional Account
shall be reduced to reflect such loss. The Participant’s choice among investments shall be solely
for purposes of calculation of the Crediting Rate. The Company shall have no obligation to set
aside or invest any funds to meet its contractual obligations to the Participant and, if the
Company elects to invest funds as selected by the Participant, the Participant shall have no right
to such investments; the Participant’s rights shall remain those of any other unsecured general
creditor of the Company. During any installment payout, the Participant’s notional Account shall
continue to be notionally credited at the Crediting Rate selected by the Participant from among the
investment alternatives or rates made available by the Administrator for such purpose. Installment
payments shall be recalculated annually by dividing the notional Account balance by the number of
payments remaining without regard to anticipated notional earnings or in any other reasonable
manner as may be determined from time to time by the Administrator.

3.4. Statement of Notional Accounts. The Administrator shall provide each Participant
with statements at least annually setting forth the Participant’s notional Account balance as of
the end of each year.

3.5 Forfeiture of Notional Account Balance. The Participant shall cease to be a
Participant and shall immediately forfeit the contractual right to receive the entire notional
Account balance, whether vested or unvested, should the Participant’s employment with Dollar U.K.
be terminated by Dollar U.K. for Cause or should the Participant attempt to alienate, anticipate,
commute, pledge, encumber or assign any of the benefits or payments which he may expect to receive,
contingently or otherwise, under the Plan.

ARTICLE 4

Death Benefits

4.1. Survivor Benefit. If the Participant dies prior to complete distribution of the
Participant’s notional Account, the Company shall pay to the Participant’s Beneficiary a death
benefit equal to the total balance on death of the Participant’s notional Account credited with
notional earnings as provided in Article 3 through the Valuation Date. The death benefit shall be
paid in a single lump sum following the date the Participant’s death is established by reasonable
documentation.

ARTICLE 5

Hardship and Disability

5.1. Hardship and Disability. In the event of an unforeseen emergency that is a
significant life event prior to the commencement of distribution of amounts in the Participant’s
notional Account or during the course of payment of benefits by installments, the Participant or
the designated Beneficiary may apply to the Company to receive an amount not exceeding the amount
the Company is then contractually obligated to pay the Participant that is reasonably needed to
satisfy the emergency needs. If such application for withdrawal is approved by the Company, the
Company shall pay to the Participant or the Beneficiary such amount as the Company deems necessary
to meet the emergency needs. An unforeseen emergency includes only Disability and circumstances of
sudden unexpected emergency that would cause great hardship to the Participant or Beneficiary if no
payment were made before the Deferral Payment Date provided that such Disability and emergency are
deemed to be significant life events. The emergency must be beyond the Participant’s or
Beneficiary’s control and payment may not be made to the extent that such hardship may be relieved
by other financial resources reasonably available to the Participant or Beneficiary, including
salary and benefits from Dollar U.K., insurance reimbursement, cessation of deferrals under the
Plan or liquidation of other assets.

ARTICLE 6

Deferral Payment Dates

6.1. Election. The Participant shall make a selection on the Election Form at the
time of making a Bonus deferral of the Deferral Payment Date(s) for that Bonus from the
Participant’s notional sub-account created for that Bonus, including any notional income, gains and
losses notionally credited thereon. The Participant may elect a Deferral Payment Date in January of
any Plan Year after the fifth (5th) Plan Year (or any other later Plan Year determined
by the Company for that Bonus) beginning after the Enrollment Period in which such Deferral Payment
Date is elected and may elect to have such sub-account paid in a lump sum or in equal annual
installment payments over a period of up to five (5) years commencing on the Deferral Payment Date.

6.2. Timing of Distributions. The distributions shall be paid by the Company to the
Participant in the form elected by the Participant beginning no later than the last day of January
of the Plan Year elected by the Participant in the Participant Election Form.

ARTICLE 7

Amendment and Termination of Plan

7.1. Amendment or Termination of Plan. Except as otherwise provided in Section 8.1,
the Company may, at any time, without the Participant’s consent, direct the Administrator to amend
or terminate the Plan, except that no such amendment or termination may reduce the Participant’s
notional Account balances as at the date of such amendment or termination other than in conjunction
with the termination of the Participant’s employment by Dollar U.K. for Cause or in conjunction
with an attempt by the Participant to alienate benefits under the Plan. If the Company terminates
the Plan, no further amounts shall be deferred hereunder, and amounts previously deferred shall be
fully vested and shall be paid in accordance with the provisions of the Plan prior to the
termination.

ARTICLE 8

Beneficiaries

8.1. Beneficiary Designation. The Participant shall have the right, at any time, to
designate any person or persons as Beneficiary (both primary and contingent) to whom payment under
the Plan shall be made in the event of the Participant’s death. The Beneficiary designation shall
be effective when it is submitted in writing to and acknowledged by the Administrator during the
Participant’s lifetime on a form prescribed by the Administrator.

8.2. Revision of Designation. The submission of a new Beneficiary designation shall
cancel all prior Beneficiary designations. Any finalized divorce or marriage (other than a common
law marriage) of the Participant subsequent to the date of a Beneficiary designation shall revoke
such designation, unless in the case of divorce the previous spouse was not designated as
Beneficiary and unless in the case of marriage the Participant’s new spouse has previously been
designated as Beneficiary.

8.3. Absence of Valid Designation. If the Participant fails to designate a
Beneficiary as provided above, or if the Beneficiary designation is revoked by marriage, divorce,
or otherwise without execution of a new designation, or if every person designated as Beneficiary
predeceases the Participant or dies prior to complete distribution of the Participant’s benefits,
then the Administrator shall direct the distribution of such benefits to the Participant’s estate.

ARTICLE 9

Administration/Claims Procedures

9.1. Administration. The Plan shall be administered by the Administrator, which shall
have the exclusive right (i) to interpret the Plan, (ii) to decide any and all matters arising
hereunder (including the right to remedy possible ambiguities, inconsistencies, or admissions),
(iii) to make, amend and rescind such rules as it deems necessary for the proper administration of
the Plan and (iv) to make all other determinations and resolve all questions of fact necessary or
advisable for the administration of the Plan, including determinations regarding eligibility for
benefits payable under the Plan. All interpretations of the Administrator with respect to any
matter hereunder shall be final, conclusive and binding on all persons affected thereby. No member
of the Administrator shall be liable for any determination, decision, or action made in good faith
with respect to the Plan. The Company will indemnify and hold harmless the members of the
Administrator from and against any and all liabilities, costs, and expenses incurred by such
persons as a result of any act, or omission, in connection with the performance of such persons’
duties, responsibilities, and obligations under the Plan, other than such liabilities, costs, and
expenses as may result from the bad faith, willful misconduct, or criminal acts of such persons.

9.2. Claims Procedure. Any Participant, former Participant or Beneficiary may file a
written claim with the Administrator setting forth the nature of the benefit claimed, the amount
thereof, and the basis for claiming entitlement to such benefit. The Administrator shall determine
the validity of the claim and communicate a decision to the claimant promptly and, in any event,
not later than ninety (90) days after the date of the claim. The claim may be deemed by the
claimant to have been denied for purposes of further review described below in the event a decision
is not furnished to the claimant within such ninety (90) day period. If additional information is
necessary to make a determination on a claim, the claimant shall be advised of the need for such
additional information within forty-five (45) days after the date of the claim. The claimant shall
have up to one hundred and eighty (180) days to supplement the claim information, and the claimant
shall be advised of the decision on the claim within forty-five (45) days after the earlier of the
date the supplemental information is supplied or the end of the one hundred and eighty (180) day
period. Every claim for benefits which is denied shall be denied by written notice setting forth in
a manner calculated to be understood by the claimant (i) the specific reason or reasons for the
denial, (ii) specific reference to any provisions of the Plan (including any internal rules,
guidelines, protocols, criteria, etc.) on which the denial is based, (iii) description of any
additional material or information that is necessary to process the claim, and (iv) an explanation
of the procedure for further reviewing the denial of the claim.

9.3. Review Procedures. Within sixty (60) days after the receipt of a denial on a
claim, a claimant or his/her authorized representative may file a written request for review of
such denial. Such review shall be undertaken by the Administrator and shall be a full and fair
review. The claimant shall have the right to review all pertinent documents. The Administrator
shall issue a decision not later than sixty (60) days after receipt of a request for review from a
claimant unless special circumstances, such as the need to hold a hearing, require a longer period
of time, in which case a decision shall be rendered as soon as possible but not later than one
hundred and twenty (120) days after receipt of the claimant’s request for review. The decision on
review shall be in writing and shall include specific reasons for the decision written in a manner
calculated to be understood by the claimant with specific reference to any provisions of the Plan
on which the decision is based and shall include an explanation of the claimant’s right to submit
the claim for binding arbitration in the event of an adverse determination on review.

ARTICLE 10

Conditions Related to Benefits

10.1. Nonassignability. The benefits provided under the Plan may not be alienated,
anticipated, commuted, encumbered, assigned, transferred, pledged or hypothecated by any person, at
any time, or to any person whatsoever. The benefits shall be exempt from the claims of creditors or
other claimants of the Participant or Beneficiary and from all orders, decrees, levies, garnishment
or executions to the fullest extent allowed by law.

10.2. No Right to Company Assets. The benefits paid under the Plan shall be paid from
the general funds of the Company, and the Participant and any Beneficiary shall be no more than
unsecured general creditors of the Company having no special or prior right to any assets of the
Company for payment of any obligations hereunder.

10.3. Protective Provisions. The Participant shall cooperate with the Company by
furnishing any and all information requested by the Administrator, in order to facilitate the
payment of benefits hereunder, taking such physical examinations as the Administrator may deem
necessary and taking such other actions as may be requested by the Administrator. If the
Participant refuses to so cooperate, the Company shall have no further obligation to accept or
administer additional deferrals under the Plan. In the event of the Participant’s suicide during
the first two (2) years in the Plan, or if the Participant makes any material misstatement of
information or nondisclosure of medical history, then no benefits shall be payable to the
Participant under the Plan, except that benefits may be payable in a reduced amount in the sole
discretion of the Administrator.

10.4. Withholding. The Administrator shall procure that the Company or Dollar U.K.
shall withhold from any payments of benefits to the Participant and/or payment of other amounts
under the Plan an amount equal to the obligation of any of the Company, the Administrator or Dollar
U.K. to account for U.K. Pay As You Earn, U.K. National Insurance Contributions and any other taxes
or social security payments under applicable law to any relevant tax authority, including H. M.
Revenue & Customs, and the Participant hereby agrees that any of the Company, the Administrator or
Dollar U.K. may deduct such tax payments from benefits hereunder or other amounts payable under the
Plan.

10.5. Assumptions and Methodology. The Administrator shall establish the assumptions
and method of calculation used in determining the present or future value of benefits, earnings,
payments, fees, expenses or any other amounts required to be calculated under the terms of the
Plan. The Administrator shall also establish reasonable procedures regarding the form and timing of
installment payments.

10.6. Trust. The Company shall be responsible for the payment of all benefits under
the Plan. At its discretion, the Company may establish one or more grantor trusts for the purpose
of providing for payment of benefits under the Plan. Such trust or trusts may be irrevocable, but
the assets thereof shall be subject to the claims of the Company’s creditors. Benefits paid to the
Participant from any such trust or trusts shall be considered paid by the Company for purposes of
meeting the obligations of the Company under the Plan.

ARTICLE 11

FSMA

11.1. U.K. Financial Promotion: This Plan document has been approved for the purposes
of section 21 of FSMA by Blevins Franks Financial Mangement Limited (FSA reference 179731),
Barbican House, 26-34 Old Street, London EC1V 9QQ, which is authorised and regulated by the FSA.
Blevins Franks has confirmed that the documentation comprising the Plan is clear, fair and not
misleading and complies with the U.K. financial promotion rules. Blevins Franks has also confirmed
that it has no reason to doubt that the Company will deal with Participants in the U.K. in an
honest and reliable way.

11.2. Risk Warnings: The Plan involves special risks related to its specific features
and whose return depends on fluctuations in the financial markets outside of the Company’s control.
Financial markets and investment values can fall as well as rise and there is a risk that the
Participant will lose some or all of the capital invested. Past performance is no indicator of
future performance. The enclosed factsheet about capital-at-risk products is from the FSA. The
Participant acknowledges that he has carefully read this document. All payments credited to the
notional accounts will be credited in U.S. Dollars, however the benefits under the Plan will be
paid in Pounds Sterling based on an exchange rate determined by the Administrator which may not
always be favourable to the Participant. Other risks are identified, in particular, at Sections
3.5 and 10.2 above.

11.3 Investment Advice. None of the Company, Dollar U.K. nor the Administrator shall
or will give any investment advice (as defined in FSMA) in relation to the Participant’s investment
elections or generally in relation to this Plan. It is strongly recommended that the Participant
seek specialist independent financial advice regarding the suitability of the Plan.

11.4 Loss of Consumer Protection: Importantly, the financial regulatory rules made
under FSMA for the protection of customers do not apply. The Participant will accordingly not have
the protection of, in particular, the FSA’s client money rules, the FSA’s rules on the disclosure
of charges, remuneration/commission, any U.K. rules concerning the sale of investments and will not
have access to the UK Financial Ombudsman Service. The FSMA compensation scheme will also not be
available.

3

ARTICLE 12

Miscellaneous

12.1. Successors of the Company. The rights and obligations of the Company under the
Plan shall inure to the benefit of, and shall be binding upon, the successors and assigns of the
Company.

12.2. Employment Not Guaranteed. Nothing contained in the Plan nor any action taken
hereunder shall be construed as a contract of employment or as giving any Participant any right to
continued employment with the Company, Dollar U.K. or any other subsidiary of the Company.

12.3. Gender, Singular and Plural. All pronouns and any variations thereof shall be
deemed to refer to the masculine, feminine, or neuter, as the identity of the person or persons may
require. As the context may require, the singular may be read as the plural and the plural as the
singular.

12.4. Captions. The captions of the articles, paragraphs and sections of the Plan are
for convenience only and shall not control or affect the meaning or construction of any of its
provisions.

12.5. Validity. In the event any provision of the Plan is held invalid, void or
unenforceable, the same shall not affect, in any respect whatsoever, the validity of any other
provisions of the Plan.

12.6. Waiver of Breach. The waiver by the Company of any breach of any provision of
the Plan shall not operate or be construed as a waiver of any subsequent breach by that Participant
or any other Participant.

12.7. Notice. Any notice or filing required or permitted to be given to the Company,
Dollar U.K. or the Participant under this Agreement shall be sufficient if in writing and
hand-delivered, or sent by registered or certified mail, in the case of the Company or Dollar U.K.,
to the principal office of the Company, directed to the attention of the Administrator, or to the
principal office of Dollar U.K., directed to the attention of the Secretary, and in the case of the
Participant, to the last known address of the Participant indicated on the employment records of
the Company. Such notice shall be deemed given as of the date of delivery or, if delivery is made
by mail, as of the date shown on the postmark on the receipt for registration or certification.
Notices to the Company may be permitted by electronic communication according to specifications
established by the Administrator.

12.8. Inability to Locate Participant or Beneficiary. It is the responsibility of the
Participant to apprise the Administrator of any change in address of the Participant or
Beneficiary. In the event that the Administrator is unable to locate the Participant or Beneficiary
for a period of three (3) years, the Participant’s Account shall be forfeited to the Company.

12.9. Errors in Benefit Statement or Distributions. In the event an error is made in
a benefit statement, such error shall be corrected on the next benefit statement following the date
such error is discovered. In the event of an error in a distribution, the Participant’s notional
Account shall, immediately upon the discovery of such error, be adjusted to reflect such under or
over payment and, if possible, the next distribution shall be adjusted upward or downward to
correct such prior error. If the remaining balance of the Participant’s notional Account is
insufficient to cover an erroneous overpayment, the Company may, at its discretion, offset other
amounts payable to the Participant from the Company to recoup the amount of such overpayment(s).

12.10. Applicable Law. This Plan shall be governed by and construed in accordance
with the laws of the Commonwealth of Pennsylvania and the parties hereto hereby submit to the
non-exclusive jurisdiction of the State and Federal courts thereof.

The undersigned Participant acknowledges and accepts the terms of the Plan as specified above
and, in particular, acknowledges and accepts the information of Article 11 regarding the loss of
protection under FSMA.

	 	 	 	 	 
	Participant:
	 	 	—	 
	   (Name)

	Date:
	 	 	 	 
	 
	 	 	 	 

4

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