Document:

EX-10.18

 Exhibit 10.18 

AMENDED AND RESTATED MARKETING AGREEMENT 

AMENDED AND RESTATED MARKETING AGREEMENT (the “Agreement”), dated as of the 21st day of December, 2012, by and among (i) GOOD SAM ENTERPRISES, LLC, a Delaware limited liability company and successor by conversion from AFFINITY GROUP, INC. (“Good Sam”),
(ii) CAMPING WORLD, INC., a Kentucky corporation and CWI, Inc., a Kentucky corporation (“CWI”) and a wholly owned subsidiary of Camping World (together, “Camping World”), and (iii) GMAC INSURANCE
MARKETING, INC., a Missouri corporation (the “GMACI Agency”). 
 WITNESSETH: 

WHEREAS, Good Sam, Camping World and the GMACI Agency are parties to that certain Choice Model Marketing Agreement dated as of
January 21, 2011 (the “Existing Choice Model Agreement”); and 
 WHEREAS, Good Sam and Camping World, on the
one hand, and the GMACI Agency, on the other hand, wish to amend and restate the Existing Choice Model Agreement and to establish a modified arrangement and agreement, all on the terms set forth in this Agreement. 

NOW, THEREFORE, in consideration of the premises and of the respective representations, warranties, covenants, agreements and
conditions contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereby agree as follows: 

I 
 DEFINITIONS 

As used herein, the following terms shall have the following meanings: 

Affiliate. When used with respect to any Person means any other Person which, directly or indirectly, controls, is controlled by or is
under common control with such Person. For purposes of this definition, “control” (including the correlative terms “controlling,” “controlled by” and “under common control with”), with respect to any Person,
shall mean possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such Person, whether through the ownership of voting securities or by contract or otherwise. With respect to investment
partnerships, to the extent the organizational documents thereof require or permit a distribution of assets to partners and others upon the liquidation or winding up of the investment partnership or otherwise, the term “Affiliate” shall
include such partners and others. 
 Agency Commissions. The commissions, profits, co-op dollars and all other payments made to the
Good Sam Insurance Agency by the Other Carriers for Insurance and Insurance Products issued to Good Sam Members and Camping World Customers through the Good Sam Insurance Agency contemplated by this Agreement. 

 Alternative Messaging. Advertising which exclusively promotes and endorses the Branded
Products, but which may provide a secondary message to the effect that if the Branded Products are not suitable for a Good Sam Member or Camping World Customer, the Good Sam Insurance Agency will make other options available or find alternative
suitable insurance. No names or logos of Other Carriers or the number of Other Carriers may be included as a part of Alternative Messaging. 

Annual Direct Marketing Budget. For any calendar year during the Term, the plan for marketing and the budget of marketing expenses to
be incurred by the parties in connection with marketing and promoting the Branded Products through the Direct Marketing Activities during that year as established and as the same may be modified in accordance with Section V.5. 

Annual Sponsor Marketing Budget. For any calendar year during the Term, the plan for marketing and the budget of marketing expenses to
be incurred by the parties in connection with marketing and promoting the Branded Products through the Sponsor Marketing Activities during that year as established and as the same may be modified in accordance with Section V.5. 

Branded Products. Insurance or Insurance Products that bear, or are marketed or solicited, using the Good Sam or Camping World trade
name, trademark, service mark, logo or slogan. 
 Camping World. See the first paragraph of this Agreement. 

Camping World Customers. Customers of Camping World or its subsidiaries, including, without limitation, its catalogues, online
customers, retail stores, dealerships, service centers, rewards programs, other selling outlets and members of any of either of their present or future affinity or other clubs or membership organizations. 

Camping World Customer Lists. Lists of Camping World Customers maintained by Camping World and its subsidiaries. 

Camping World’s Confidential Information. See Article X.1. 

Choice Platform. The “choice model” program owned and operated by the Good Sam Insurance Agency through which Insurance and
Insurance Products are marketed, offered and issued to Good Sam Members and Camping World Customers pursuant to the terms of this Agreement. 

Cross-Marketed Products. See Section V.7. 

CWI. See the first paragraph of this Agreement. 

Direct Marketing Activities. See Section V.1. 

Direct Written Premiums. For any period, gross premiums, less credits for premium cancellations and returns recorded and received by
the GMACI Carrier with respect to the applicable policies during such period. 
 Effective Time. See Article II. 

 Existing Camping World Policies. The policies of Insurance or Insurance Products defined
as “Existing Camping World Policies” in the Existing Choice Model Agreement. 
 Existing Camping World Policy Marketing
Fee. See Section VIII.4. 
 Existing Choice Model Agreement. See the recitals of this Agreement. 

Existing Choice Model Policies. The policies of Insurance or Insurance Products defined as “New GMACI Carrier Policies” in
the Existing Choice Model Agreement written between January 21, 2011 and December 31, 2012. 
 Existing Choice Model Policy
Marketing Fee. See Section VIII.5. 
 Existing Good Sam Policies. The policies of Insurance or Insurance Products defined as
“Existing Affinity Policies” in the Existing Choice Model Agreement. 
 Existing Good Sam Policy Marketing Fee. See
Section VIII.3. 
 GMACI Agency. See the first paragraph of this Agreement. 

GMACI Carrier. Each Affiliate of the GMACI Agency that is licensed and authorized to issue Insurance and Insurance Products and that
has entered into an agency agreement with the Good Sam Insurance Agency to offer Insurance and Insurance Products through the Choice Platform. 

Good Sam. See the first paragraph of this Agreement. 

Good Sam’s Confidential Information. See Article X.1. 

Good Sam Insurance Agency. The insurance agency operated by CWI or a successor insurance agency owned by Good Sam or an Affiliate of
Good Sam. 
 Good Sam Members. Members of any of the present or future Good Sam or other clubs or membership organizations,
including the Good Sam Club, of Good Sam or its subsidiaries other than Camping World. 
 Good Sam Member Lists. Lists of the Good
Sam Members maintained by Good Sam or its subsidiaries. 
 Insurance and Insurance Products. Any (i) automobile or recreational
vehicle property and casualty insurance product, including Vehicle Coverage, homeowners insurance, motorcycle insurance, boat insurance, and personal umbrella insurance, but specifically excluding Warranty Coverage and roadside assistance services,
and (ii) any other insurance products to which the parties mutually agree in writing should be included as Insurance and Insurance Products. 

Management Standard. See Section IV.6. 

Marketing Expenses. See Section V.4. 

Marketing Fee. See Section VIII.1(a). 

 Membership Publications. The written and electronic publications and communication
vehicles owned, operated or controlled by Good Sam or Camping World or any of their subsidiaries where the primary recipients and readers are the Good Sam Members or Camping World Customers. 

New GMACI Carrier Policies. See Section VIII.1(a). 

Non-Membership Publications. The written and electronic publications and communication vehicles owned, operated or controlled by Good
Sam or Camping World or any of their subsidiaries which are not Membership Publications. 
 Notice of Breach. See Section III.2(b).

 Other Carrier. An insurance company (other than the GMACI Carrier) that is licensed and authorized to issue Insurance and
Insurance Products and that has entered into an agency agreement with the Good Sam Insurance Agency to offer Insurance and Insurance Products through the Choice Platform. 

Other Carrier Sales. Insurance or Insurance Products issued by Other Carriers to Good Sam Members and Camping World Customers through
the Good Sam Insurance Agency. 
 Person. An individual, a corporation, a partnership, a joint venture, a limited liability company,
a trust, an unincorporated organization or any other entity or organization, including a government, a political subdivision or an agency or instrumentality thereof, and shall include the plural thereof. 

Point of Sale Materials. The point of sale materials, retail flyers, catalogs and similar materials directed at the Good Sam Members
and Camping World Customers. 
 Prior Camping World Agreements. The agreements defined as Existing Camping World Agreements in the
Existing Choice Model Agreement. 
 Prior Good Sam Agreements. The agreements defined as Existing Affinity Agreements in the
Existing Choice Model Agreement. 
 RV Insurance. Vehicle Coverage for recreational vehicles. 

Service Fee. See Section VIII.2. 

Sponsor Marketing Activities. See Section V.2. 

Term. See Section III.1. 

Vehicle Coverage. Private passenger automobile liability and physical damage insurance coverages (which includes all insurance
coverages reasonably related thereto, including, without limitation, comprehensive, collision, third party property damage and bodily injury liability coverages and personal injury protection). Automobile includes private passenger automobiles,
motorcycles and recreational vehicles, motor homes, travel trailers, minivans, sport utility vehicles, and other similar vehicles or items. For the purpose of this Agreement, recreational vehicles or RVs include motor homes, travel trailers, 5th wheels, pop ups, and conversion vans. 

 Warranty Coverage. Mechanical breakdown insurance and extended warranty or service
contracts. 
 II 
 THE EFFECTIVE
TIME 
 This Agreement shall become effective as of January 1, 2013 (the “Effective Time”). This Agreement amends,
restates and replaces the Existing Choice Model Agreement in its entirety. This Agreement shall apply to all policies in effect at the Effective Time under the Existing Choice Model Agreement, the Prior Camping World Agreements or the Prior Good Sam
Agreements. 
 III 
 TERM AND
TERMINATION 
 1. Term. The term of this Agreement (the “Term”) shall commence at the Effective Time and shall
extend, without interruption except to the extent otherwise expressly provided in this Agreement, until January 21, 2032. 
 2.
Termination. In the event that either Good Sam or Camping World, on the one hand, or the GMACI Agency, on the other hand, fails to perform any of its obligations under this Agreement and such breach is material, the non-breaching party may
deliver a written notice (a “Notice of Breach”) describing such violation or nonperformance in reasonable detail. The breaching party shall have thirty (30) days in which to cure the violation or non-performance described in
the Notice of Breach; and if such party does not cure such violation or non-performance as aforesaid, the party delivering the Notice of Breach may terminate this Agreement as to the breaching party upon a further thirty (30) days’ written
notice to the other party which termination shall take effect on the thirtieth (30th) day after delivery of such second notice. In addition to or in place of delivery of notice of such
termination, the non-breaching party may pursue at law or at equity any other rights or remedies (including specific performance) for any failure by the other party to perform any of its obligations hereunder. 

3. Effect of Expiration or Termination. In the event of the expiration or termination of this Agreement, each party’s obligations
for payment under this Agreement shall be as provided under Article VIII hereof. 
 IV 

THE GOOD SAM INSURANCE AGENCY 
 1.
The Good Sam Insurance Agency. The Good Sam Insurance Agency shall implement and operate the Choice Platform, which Choice Platform will include (a) Insurance and Insurance Products underwritten by the GMACI Carrier, including the
Branded Products, (b) Insurance and Insurance Products offered by Other Carriers in accordance with Section IV.3, and (c) Cross-Marketed Products (as defined in Section V.7 below). The Good Sam Insurance Agency shall offer Insurance and
Insurance Products through a direct call center, online, by direct mail, in the Camping World retail stores, dealerships, service centers and other selling outlets, through the Direct Marketing Activities channels, the Sponsor Marketing Activities
channels and through such other means to which the parties may agree from time to time. 
 a. The GMACI Agency shall be
responsible for all efforts and management related to marketing and promotion of the Good Sam Insurance Agency and the Branded Products through the Direct Marketing Activities, including creative, printing, production, materials and other related
services, and the GMACI Agency may, at its sole discretion, engage third parties to perform such services. Camping World and Good Sam shall be responsible for all efforts and management related to the marketing and promotion of the Good Sam Agency
through the Sponsor Activities. 
 b. The GMACI Agency shall carry out the Direct Marketing Activities as more specifically
provided under, and in accordance with, Section V.1 and shall operate the call center and shall manage the sales process through the call center and online, including all receipt of quote information, quoting, binding and rate presentation, and
customer service as more specifically provided under Article VI hereof. Good Sam and Camping World shall carry out all Sponsor Marketing Activities as more specifically provided under, and in accordance with, Section V.2 hereof. 

 2. Exclusive Program. The GMACI Carrier shall have the exclusive right to develop
(a) the Branded Products using the “Good Sam” or “Company World” names or any other name that Good Sam or Camping World acquire or market under during the term of this Agreement, and (b) such other Insurance and
Insurance Products that the parties may agree from time to time are to be branded with a name owned by Good Sam or Camping World or their direct and indirect subsidiaries and become Branded Products. Neither Good Sam nor Camping World shall endorse
or market any Branded Products or any other Insurance or Insurance Product other than those developed with the GMACI Carrier; provided, however, Good Sam and Camping World shall have the right to include Alternative Messaging. 

3. Other Carriers. 

(a) The Other Carriers with which the Good Sam Insurance Agency has entered into agency agreements prior to the date of this
Agreement are set forth on Schedule A. The Good Sam Insurance Agency shall maintain its contracts with the Other Carriers on their current terms unless the GMACI Agency, on the one hand and Good Sam and Camping World, on the other hand,
mutually agree to any contractual changes. Any changes to the Other Carriers, or the addition of any additional Other Carriers shall be subject to the mutual approval of the GMACI Agency, on the one hand and Good Sam and Camping World, on the other
hand. XXXXXXXXXX 
 (b) During the sales process, the GMACI Agency will only present Insurance and Insurance Products
written by Other Carriers to the Good Sam Members and Camping World customers to the extent that they are unable to sell Branded Products. To the extent that Branded Products cannot be sold, the GMACI Agency will use good faith efforts to sell
Insurance and Insurance Products written by Other Carriers. Agency Commissions paid to the Good Sam Insurance Agency by the Carriers shall be as negotiated by the Good Sam Insurance Agency with the Carriers. All Agency Commissions received from
Other Carriers shall be shared between Good Sam and the GMACI Agency with the GMACI Agency receiving XXXXX of such Agency Commissions and Good Sam receiving XXXXX of such Agency Commissions in accordance with Section VIII.2. 

 4. Renewal Rights. The Good Sam Insurance Agency shall own and control all renewal rights
and expirations on all Insurance and Insurance Products issued or sold through the Good Sam Insurance Agency, including to Good Sam Members or Camping World Customers, and shall have the sole and exclusive right to customer relationships with
policyholders of Insurance and Insurance Products contemplated under this Agreement, including Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier. If the GMACI Agency is party to any agency agreement with the GMACI
Carrier that is inconsistent with this Section V.4., the GMACI Agency shall assign to the Good Sam Insurance Agency the renewal rights and expirations contemplated in this Section V.4. 

5. Management of the Good Sam Insurance Agency. The business, property and affairs of the Good Sam Insurance Agency shall be owned
exclusively by the Good Sam Insurance Agency and, except as otherwise set forth herein, the day to day operations of the Good Sam Insurance Agency shall be managed by the GMACI Agency. Such day to day management decisions for the Good Sam Insurance
Agency shall be made by the GMACI Agency, in consultation with Good Sam and Camping World, based upon the mutual best interests of the Good Sam Insurance Agency, the GMACI Agency, Good Sam Members, Camping World Customers, Good Sam and Camping
World, always to the extent compliant with applicable law (the “Management Standard”). The GMACI Agency shall not have the right to make management decisions (a) beyond the day to day operations, (b) changing legal
structure or (c) outside of the ordinary course of business, all of which are reserved to Good Sam. 
 V 

MARKETING OF INSURANCE AND INSURANCE PRODUCTS 

1. Direct Marketing Activities. The GMACI Agency shall control and direct all marketing activities through all external channels
including, but not limited to, the following (the “Direct Marketing Activities”): 
 (a) Direct mail to
Good Sam Members and Camping World Customers; 
 (b) On-line marketing, which shall include paid search, online display
advertising and social media and shall not include email; 
 (c) Referral programs; 

(d) Outbound calls and telemarketing made in an effort to market to, follow up with and cross sell to Good Sam Members and
Camping World Customers; and 
 (e) Other miscellaneous marketing channels not controlled by Good Sam or Camping World or
their affiliates. 
 The GMACI Agency may communicate through any channel with any current or former policyholders; with individuals who have quoted with
the GMACI Agency in the past; and with individuals who the GMACI Agency has access to their contact information through a means other than receiving it from Good Sam or Camping World for purposes of marketing the Branded Products. The GMACI Agency
will handle all creative design and marketing modeling analytics for, and will determine the appropriate timing and frequency of, all Direct Marketing Activities. The Direct Marketing Activities shall be carried out in accordance with the Annual
Direct Marketing Budget. Good Sam and Camping World shall make the Good Sam Member List and the Camping World Customer List and, to the extent available, all data points currently provided in connection with the Existing Choice Model Agreement (as
the parties may mutually agree in good faith to modify such items from time to time) at the relevant time intervals, provided that such intervals do not interfere with marketing campaigns 

 
of Camping World or Good Sam in a manner that could reasonably be anticipated to adversely affect response rates. The Good Sam Member Lists and the Camping World Customer Lists shall only be used
by the GMACI Agency for Direct Marketing Activities in connection with the sale of Branded Products and no other purposes whatsoever. Direct Marketing Activities will continue to be carried out under the “New Good Sam Insurance Agency”
campaign. 
 2. Sponsor Marketing Activities. Good Sam and Camping World shall control and direct all marketing activities through
internal channels including, but not limited to, the following (the “Sponsor Marketing Activities”): 
 (a)
Emails to Good Sam Members and Camping World Customers; 
 (b) Call Transfer from the Good Sam call centers to the Good Sam
Insurance Agency call center managed by the GMACI Agency; 
 (c) Print advertisements in Membership Publications and
Non-Membership Publications; 
 (d) Web advertising on Good Sam and Camping World branded or controlled websites; 

(e) Marketing and sales by licensed agents at Camping World retail stores, service centers and dealerships; 

(f) Statement stuffers inserts in mailings and customer communications; and 

(g) Other miscellaneous marketing channels that are controlled by Good Sam or Camping World or their Affiliates. 

Good Sam and Camping World will handle all creative design for, and will determine the appropriate timing and frequency of, all Sponsor Marketing Activities.
All Sponsor Marketing Activities and all of the Sponsor Marketing Activity channels shall exclusively market the Branded Products and the Good Sam Insurance Agency in accordance with the Annual Sponsor Marketing Budget and direct the customer to
call the Good Sam Insurance Agency. 
 3. Advertising. 

a. The Insurance and Insurance Products offered by the Good Sam Insurance Agency pursuant to this Agreement shall be the
exclusive program for marketing, promoting, selling, soliciting and negotiating the Insurance and Insurance Products to the Good Sam Members and Camping World Customers, including in the Camping World retail stores, dealerships and service centers.
All marketing, promoting, selling, soliciting and negotiating by the parties hereto of Insurance and Insurance Products to Good Sam Members and Camping World Customers shall exclusively promote the Branded Products and the Good Sam Insurance Agency
(but may contain Alternative Messaging) and shall direct customers to go online or to call the Good Sam Insurance Agency to quote and purchase the Branded Products through the Good Sam Insurance Agency. 

b. Good Sam and Camping World each agree, and agree to cause their subsidiaries, not to permit any other insurance carrier,
including the Other Carriers, to advertise Insurance and Insurance Products in Good Sam’s or Camping World’s Membership Publications, in any Camping World retail store or service center or other selling outlets or in any Point of Sale
Materials. The Good Sam Insurance Agency will be the only Person permitted to advertise Insurance and Insurance Products in Good Sam’s and Camping World’s Membership Publications, in all Camping World retail stores and other selling
outlets and in all Point of Sale Materials; provided, however, that advertising by Camping World or Good Sam may include Alternative Messaging. 

c. Notwithstanding anything to the contrary contained in this Agreement, Other Carriers and other providers of Insurance or
Insurance Products may separately advertise Insurance and Insurance Products in marketing outlets that do not specifically market to Good Sam Members or Camping World Customers such as (a) recreational vehicle shows and events and Good Sam
rallies not attended exclusively by Camping World Customers or Good Sam Members and (b) Non-Membership Publications, but such advertisements shall not include references that the Other Carrier or other provider is a participant in the Choice
Platform and/or is one of the participating Carriers of the Good Sam Insurance Agency. From time to time, the parties may mutually agree that Other Carriers not be permitted to advertise in Non-Membership Publications or other marketing outlets. Any
such agreement shall be upon such terms and conditions, including compensation, as the parties mutually agree in writing as an amendment hereto. 

 4. Marketing Expenses. Each of the GMACI Carrier, on the one hand, and Good Sam and
Camping World, on the other hand, shall XXXXXXXXXX the following marketing expenses incurred in accordance with the Management Standard in connection with (a) printing and postage cost of direct mail marketing and associated cost of premium
(gifted incentives for receiving quotes), paid search and online display advertising in connection with the Direct Marketing Activities in accordance with the Annual Direct Marketing Budget, and (b) costs incurred by Camping World and/or Good
Sam for print advertising, statement stuffers and associated cost of premium (gifted incentives for receiving quotes), and in store banner and signage production costs in connection with Sponsor Marketing Activities in accordance with the Annual
Sponsor Marketing Budget (the “Marketing Expenses”). The portion of Marketing Expenses to be paid by Good Sam and/or Camping World for any period shall be allocated to each such party in the same proportion as Marketing Fees (as
defined in Section VIII.1) are paid to such party for that period. XXXXXXXXXX It is understood and agreed that all other expenses incurred by the GMACI Agency in connection with the Direct Marketing Activities which are not considered Marketing
Expenses, as set forth above, all marketing overhead expenses, hardware and software licensing fees (including amounts, other than software development costs, payable to Quomation following the date hereof under that certain agreement between Good
Sam and Quomation), data processing expenses and staff expenses for database management shall be borne XXXXX by the GMACI Agency. It is understood and agreed that all other expenses incurred by the Good Sam or Camping World in connection with the
Sponsor Marketing Activities which are not considered Marketing Expenses, as set forth above (including all Quomation software development costs) shall be borne XXXXX by Good Sam or Camping World. 

5. Annual Marketing Budgets. 

a. The Annual Direct Marketing Budget will be set each year, and may be changed from time to time, by the GMACI Agency in its
sole discretion. The Annual Sponsor Marketing Budget will be set each year, and may be changed from time to time, by Good Sam and Camping World, in their sole discretion. The GMACI Agency shall deliver the Annual Direct Marketing Budget for the
following calendar year to Good Sam and Camping World 60 days before the beginning of each year. Camping World and Good Sam shall deliver the Annual Sponsor Marketing Budget for the following calendar year to the GMACI Agency 60 days before the
beginning of each year. The GMACI 

 
Agency, on the one hand, and Camping World and Good Sam, on the other hand, will deliver notification of any material modifications to the Annual Direct Marketing Budget or Annual Sponsor
Marketing Budget, as applicable, to the other reasonably promptly following its making of any changes. Each of the Annual Direct Marketing Budget and the Annual Sponsor Marketing Budgets will be set and modified in accordance with the Management
Standard. 
 b. With respect to calendar year 2013, the Annual Direct Marketing Budget and Annual Sponsor Marketing Budget
shall be delivered by January 31, 2013. 
 6. Marketing Materials. Good Sam and Camping World, on the one hand, and the GMACI
Agency, on the other hand, shall deliver to the other, for the other’s prior written approval, the forms of all documents and printed materials contemplated for distribution which refer to the other party or its Affiliates, including, in the
case of the GMACI Agency, the GMACI Carrier, and shall not distribute any such form of document prior to its receipt of written approval thereof from the other party. No names or logos of any Other Carriers may be included without the consent of the
GMACI Agency. Each party hereto agrees that a party’s trade names, trademarks, service marks, logos and slogans used by such party shall remain the sole and exclusive property of such party, and that such trade names, trademarks, service marks,
logos and slogans, shall be used by a party only after receiving prior written approval from the owning party, and then only in connection with the services to be provided pursuant to the terms of this Agreement. Each party hereto agrees to include
in any forms of documents or printed materials any legal or other disclaimers reasonably required by the other party. Except as expressly set forth herein, no prior written approval required under this Section V.6 shall be unreasonably withheld or
delayed and such prior written approval shall be deemed to have been given if the other party does not respond in writing within ten (10) business days after the form of document or other material to be approved has been delivered to the other
party pursuant hereto. 
 6. Cross-Marketed Products. The parties hereto also agree to market, quote and sell such other products as
the parties hereto from time to time agree to market, quote and sell (collectively, the “Cross-Marketed Products”). The compensation for selling such Cross-Marketed Products shall be on such terms and conditions as the parties
mutually agree in writing as an amendment hereto. 
 7. Cooperation. Each of Good Sam, Camping World and the GMACI Agency shall
designate an employee with decision-making authority to be available to the other party, by telephone or as otherwise agreed by the parties, to serve as a liaison with the other party for managing and overseeing the marketing and promotional
activities contemplated by this Agreement. Specifically, these employees shall work together in a spirit of cooperation to, among other things, develop Branded Products from time to time, review and agree to terms and conditions related to the
marketing and sale of Cross-Marketed Products from time to time and to take such other actions as may be necessary or appropriate to consummate and effect completely the activities contemplated by this Agreement. 

 VI 

CALL CENTER OPERATIONS 
 1.
Call Center. 
 i. The GMACI Agency shall exclusively manage and be responsible for all call center and online sales
operations. Such responsibilities shall include, but not be limited to, (i) training and education associated with the Insurance and Insurance Products, (ii) insurance services related to Insurance and Insurance Products underwritten,
written or issued by the GMACI Carrier, including, without limitation, premium billing, claims adjustment, claims processing and handling of policy inquiries, changes and renewals and ongoing underwriting decisions, (iii) managing the sales
process with prospective and existing policyholders, (iv) managing all quoting, binding and rate presentation, through the call center or online, and (v) customer service. For the avoidance of doubt, the GMACI Agency shall have no
responsibility with respect to premium billing, claims adjustment, claims processing, and ongoing underwriting decisions for Insurance and Insurance Products written by the Other Carriers, unless otherwise expressly negotiated with the Other
Carrier. 
 ii. The GMACI Agency shall dedicate a group of sales agents within its call center to handle all Choice Platform
calls and supply overflow capacity from additional non-dedicated sales agents as necessary, and Good Sam agrees to cause the Good Sam Insurance Agency to make all necessary filings and take all action necessary to authorize these sales agents to
transact business on the Good Sam Insurance Agency’s behalf. The GMACI Agency agrees to expend a reasonable amount of research and development resources to refine and develop Insurance and Insurance Products, marketing strategies and
operational procedures specifically designed for the sale of the Branded Products to Affinity Members and Camping World Customers. The GMACI Agency shall perform its duties and activities as provided in this Agreement in accordance in all material
respects with applicable law. 
 VIII 

FEES 
 1. Marketing Fee.

 (a) In consideration of developing the Branded Products and the Good Sam Insurance Agency contemplated under this
Agreement, the GMACI Agency shall pay or cause to be paid to the Good Sam Insurance Agency a fee (the “Marketing Fee”) on all Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier during the Term of
this Agreement (the “New GMACI Carrier Policies”). The Marketing Fee payable with respect to Good Sam Members shall be equal to XXXXX of Direct Written Premiums for RV Insurance and XXXXX of the Direct Written Premium for all other
Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier to Good Sam Members. The Marketing Fee payable with respect to Camping World Customers shall be equal to XXXXX of Direct Written Premiums for RV Insurance and
XXXXX of the Direct Written Premium for all other Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier to Camping World Customers. 

(b) The GMACI Agency will continue to pay the Marketing Fee to the Good Sam Insurance Agency or its designee following the
expiration or termination of this Agreement with respect to the New GMACI Carrier Policies in existence on the date of expiration or termination of this Agreement for as long as such New GMACI Carrier Policies remain in force. Good Sam and Camping
World agree, and agree to cause each of its subsidiaries, including the Good Sam Insurance Agency, not to target and 

 
directly market the policyholders of the New GMACI Carrier Policies to replace the New GMACI Carrier Policies. More specifically, Good Sam and Camping World agree, and agree to cause each of its
subsidiaries, including the Good Sam Insurance Agency, not to move the New GMACI Carrier Policies to another carrier (called a “book-roll”) unless the policyholder of the New GMACI Carrier Policy first initiates contact with the Good Sam
Insurance Agency, requests quotes from Other Carriers and opts to move to such Other Carrier. 
 (c) In the event the GMACI
Agency terminates this Agreement for material breach by either Good Sam or Camping World, the GMACI Agency’s obligation to pay the Marketing Fees pursuant to this Section VIII.1 shall immediately terminate. 

2. Agency Commissions. As a to compensate the GMACI Agency for the call center management, sales, and management of other functions outsourced
to it by the Good Sam Insurance Agency pursuant to this Agreement, Good Sam shall cause the Good Sam Insurance Agency to pay to the GMACI Agency XXXXX of all Agency Commissions paid by the Other Carriers to the Good Sam Insurance Agency with respect
to Insurance and Insurance Products underwritten, written or issued by the Other Carriers to Good Sam Members or Camping World Customers. Such amount shall be paid during the Term and will continue to be paid following expiration or termination of
this Agreement for any reason for all Insurance and Insurance Products for which Agency Commissions are being paid on the date of expiration or termination of this Agreement as long as the Good Sam Insurance Agency continues to receive such Agency
Commissions with respect to Insurance and Insurance Products underwritten, written or issued by Other Carriers to Good Sam Members or Camping World Customers. 

3. Existing Good Sam Policies. For all Existing Good Sam Policies, the GMACI Agency shall pay or cause to be paid to the Good Sam
Insurance Agency or its designee a fee (the “Existing Good Sam Policy Marketing Fee”) as follows: 
 (a)
XXXXX of Direct Written Premiums for Vehicle Coverage, including RV Insurance, except as provided under Sections VIII.3(d) and (e) below; 

(b) XXXXX of Direct Written Premium for new policies and XXXXX of Direct Written Premium on renewal business for Insurance and
Insurance Products written through independent agents; 
 (c) XXXXX of Direct Written Premium for homeowner Insurance and
Insurance Products written through Homesite, except that in the states of Connecticut, Louisiana, Michigan, Minnesota, New Jersey, New York and Tennessee, the fee is XXXXX of Direct Written Premium on new policies and XXXXX on renewals; 

(d) XXXXX of Direct Written Premium for mobile homes written through Homesite; and 

(e) XXXXX of Direct Written Premium for private passenger automobile, motorcycle and snowmobile Insurance and Insurance
Products and RV Insurance written through Progressive. 

 4. Existing Camping World Policies. For all Existing Camping World Policies, the GMACI
Agency shall pay or cause to be paid to the Good Sam Insurance Agency or its designee a fee (the “Existing Camping World Policy Marketing Fee”) as follows: 

(a) XXXXX of Direct Written Premiums for Insurance and Insurance Products underwritten by NGIC or any of its Affiliates under
the Existing Camping World Agreements; 
 (b) XXXXX of Direct Written Premium for homeowner Insurance and Insurance Products
written through Homesite, except that in the states of Connecticut, Louisiana, Michigan, Minnesota, New Jersey, New York and Tennessee, the fee is XXXXX of Direct Written Premium on new policies and XXXXX on renewals; 

(d) XXXXX of Direct Written Premium for Insurance and Insurance Products underwritten by Progressive through a direct call
center operated by the GMACI Agency or of any of its Affiliates as a result of a direct solicitation by the GMACI Carrier, NGIC or any of its Affiliates (except for boat and Texas full-timer RV Insurance the amount shall be XXXXX); and 

(e) XXXXX of Direct Written Premium for private passenger automobile and XXXXX for boat, motorcycle and snowmobile Insurance
and Insurance Products and RV Insurance written through Progressive through Camping World licensed agents from leads generated from a Camping World retail store location or referred by Camping World employees or agents at Camping World retail store
locations to the GMACI Agency or any of its Affiliates direct call center. 
 5. Existing Choice Model Policies. For all Existing
Choice Model Policies, the GMACI Agency shall pay or cause to be paid to the Good Sam Insurance Agency or its designee a fee (the “Existing Choice Model Policy Marketing Fee”) as follows: (a) XXXXX of Direct Written Premiums
for RV Insurance and (b) XXXXX of the Direct Written Premium for all other Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier to Good Sam Members or Camping World Customers. 

6. Reporting of Fees and Expenses and Payment. 

(a) Within thirty (30) days following the expiration of each month for which Marketing Fees, Existing Good Sam Policy
Marketing Fees, Existing Camping World Policy Marketing Fees or Existing Choice Model Policy Marketing Fees are payable, the GMACI Agency shall remit payment, by wire transfer, to the Good Sam Insurance Agency or its designee as the case may be the
Marketing Fees, Existing Good Sam Policy Marketing Fees and Existing Camping World Policy Marketing Fees earned for the prior month. 

(b) Within thirty (30) days following the expiration of each month for which Service Fees are payable, Good Sam agrees to
cause the Good Sam Insurance Agency to (i) transmit to the GMACI Agency an accounting of all Agency Commissions earned during the prior month, and (ii) shall either remit to the GMACI Agency, by wire transfer, the Service Fees earned for
the prior month or instruct the GMACI Agency to deduct the amount of such Service Fees earned from the next payment due under Section 6(a). 

(c) Following the expiration of any month during which any party incurs Marketing Expenses, such party shall transmit to the
other party an invoice setting forth the type of marketing activity, total cost of activity, vendor, date of service and a copy of actual invoices received from any third-party vendors. The GMACI Agency shall increase or decrease the amount of the
payment due under Section 6(a) in an amount such that the Marketing Expenses are borne in accordance with Section V.4 of this Agreement and shall provide an accounting of such increase or decrease to Good Sam and Camping World on a monthly
basis. 

 7. Survival. The provisions of this Article VIII shall survive expiration or termination
of this Agreement for any reason. 
 8. Right to Offset. The GMACI Agency, on the one hand, and Good Sam and Camping World, on the
other hand, shall be entitled to set off any undisputed indebtedness, amounts or obligations owed by it to the other party against any and all undisputed indebtedness, amounts or other obligations owed to it by the other party. 

IX 
 OTHER MARKETING AGREEMENTS

 a. Cross-Selling. It is the intention of Good Sam, Camping World and the GMACI Agency that they and their
respective subsidiaries and Affiliates pursue other cross selling opportunities and that they reasonably compensate each other therefor on an actual volume basis. Nothing in this Section IX.1. shall be deemed to require either party to make efforts
on behalf of the other party outside of the normal course of its business or if such would interfere with the other party’s business or otherwise diminish the provisions of this Agreement. 

b. Recreational Vehicle Business. Each of Good Sam, Camping World and the GMACI Agency agrees to collaborate in order
to enhance the other’s business as relates to recreational vehicles. Such collaboration may include the sharing of customer lists, reports and other database information, but only to the extent such party is legally entitled to do so. The
confidentiality provisions of Article X shall apply to each of the parties hereto and each of their respective Affiliates with respect to the information shared by the other party to the same extent they apply to the parties in Article X below. 

X 
 CONFIDENTIALITY 

1. Good Sam Member and Camping World Customer Information. The GMACI Agency agrees that, all lists, records and information relating to
Good Sam Members, including, without limitation, the Good Sam Member List, and all marketing materials, information, techniques and renewal materials, in each case whether oral or written, and whether or not labeled as confidential by Good Sam
(collectively, “Good Sam’s Confidential Information”) is confidential and proprietary to Good Sam and shall be received in confidence by the GMACI Agency and the GMACI Agency will not use, disclose, reproduce or dispose of such
information in any manner except as expressly provided herein. Good Sam agrees that, except to the extent included as part of Good Sam’s Confidential Information, the marketing materials, information and techniques provided by the GMACI Agency
to Good Sam with respect to solicitations hereunder, and all other proprietary non-public information provided by the GMACI Agency to Good Sam, whether oral or written, and whether or not labeled as 

 
confidential by the GMACI Agency, is confidential and proprietary to the GMACI Agency and will be received in confidence by Good Sam, and Good Sam will not use, disclose reproduce or dispose of
such information in any manner except as provided herein. At no time will the GMACI Agency solicit active or inactive Good Sam Members or Camping World Customers for products or services without prior written approval from Good Sam or Camping World,
as applicable. The GMACI Agency agrees that all lists, records and information relating to Camping World Customers, including, without limitation, the Camping World Customer List, and all marketing materials, information, techniques and renewal
materials, in each case whether oral or written, and whether or not labeled as confidential by Camping World (collectively, “Camping World’s Confidential Information”) is confidential and proprietary to Camping World and shall
be received in confidence by the GMACI Agency and the GMACI Agency will not use, disclose, reproduce or dispose of such information in any manner except as expressly provided herein. Camping World agrees that, except to the extent included as part
of Camping World’s Confidential Information, the marketing materials, information and techniques provided by the GMACI Agency to Camping World with respect to solicitations hereunder, and all other proprietary non-public information provided by
the GMACI Agency to Camping World, whether oral or written, and whether or not labeled as confidential by the GMACI Agency, is confidential and proprietary to the GMACI Agency and will be received in confidence by Camping World, and Camping World
will not use, disclose reproduce or dispose of such information in any manner except as provided herein. At no time will the GMACI Agency solicit active or inactive Camping World Customers for products or services without prior written approval from
Camping World. 
 2. Confidential Information. The GMACI Agency hereby agrees on behalf of itself and each of its Affiliates and each
of Good Sam and Camping World hereby agrees on behalf of itself and each of its respective Affiliates that it has received, and may be receiving, from the other parties hereto information that is confidential and highly proprietary, which
confidential and highly proprietary information may include customer lists, customer reports, reserve information, renewal information and other information relating to the business and operations of such other party and such party hereby agrees
that it has kept, and will continue to keep, such confidential information confidential, and will use such information only as may be required to perform its obligations under this Agreement and it has not used, and it will not use, such information
except as may otherwise be permitted under this Agreement (it being understood that such confidential information may be so disclosed to the extent necessary or required in order to comply with applicable law, rule or regulation or for legal,
administrative or regulatory reasons or in order to enforce any rights hereunder). 
 3. Employee Non-Solicitation. During the Term,
each party hereby agrees on behalf of itself and each of its Affiliates that it will not, directly or indirectly, solicit for employment or hire or retain any employee or advisor or agent of the other party or of the other party’s affiliates;
provided that the foregoing provision will not prevent any solicitation of employment not specifically directed toward the other party’s or such other party’s affiliates employees, advisors or agents. 

4. Survival. Sections X.1 and X.2 shall survive expiration or termination of this Agreement for any reason. 

 XI 

REPRESENTATIONS AND WARRANTIES 

1. Good Sam and Camping World Representations and Warranties. Each of Good Sam and Camping World represents and warrants to the GMACI
Agency, as follows: 
 (a) the execution and delivery of this Agreement has been duly authorized and adopted by all
necessary corporate action and it has full power and authority to enter into this Agreement and to consummate the transactions and perform its obligations contemplated hereby. 

(b) its obligations under this Agreement are legal, valid and binding obligations enforceable against it in accordance with
its terms. 
 (c) it is not a party to, or is bound by, any contractual agreement or instrument which would prevent or
impede or restrict its performance under this Agreement. 
 (d) the Good Sam Insurance Agency has obtained such licenses and
permits as are required to sell, solicit and negotiate property and casualty insurance as contemplated under this Agreement. 

(e) during the Term hereof, it shall continue to maintain all licenses, permits and authorizations as are necessary in order
for it to perform with its obligations hereunder and in performing its obligations under this Agreement, it will comply with all applicable laws and regulations applicable to it. 

(f) during the Term hereof, it shall maintain insurance of the types and amounts as are reasonable and customary in
consideration of its obligations hereunder. 
 2. The GMACI Agency Representations and Warranties. The GMACI Agency represents and
warrants to each of Good Sam and Camping World as follows: 
 (a) the execution and delivery of this Agreement has been duly
authorized and adopted by all necessary corporate action and it has full power and authority to enter into this Agreement and to consummate the transactions and perform its obligations contemplated hereby. 

(b) its obligations under this Agreement are legal, valid and binding obligations enforceable against it in accordance with
its terms. 
 (c) it is not a party to, or is bound by, any contractual agreement or instrument which would prevent or
impede or restrict its performance under this Agreement. 
 (d) during the Term hereof, it shall continue to maintain all
licenses, permits and authorizations as are necessary in order for it to perform with its obligations hereunder and in performing its obligations under this Agreement, it will comply with all applicable laws and regulations applicable to it. 

(e) during the Term hereof, it shall maintain insurance of the types and amounts as are reasonable and customary in
consideration of its obligations hereunder. 

 XII 

TRADEMARKS AND OTHER INTELLECTUAL PROPERTY 

Except as may be otherwise provided under this Agreement, neither party will make any use of trademarks, service marks, logos or other
intellectual property owned by, licensed to or used by the other without first obtaining the other’s written consent, such consent not to be unreasonably withheld or delayed, except as otherwise provided herein. All intellectual property owned
by a party is and will remain the property of such party. During the term of this Agreement, Good Sam and Camping World hereby grant to the GMACI Agency a royalty-free license to use the name “Good Sam Insurance Agency” in connection with
the services to be provided by the GMACI Agency pursuant to this Agreement. Good Sam and Camping World each grant the GMACI Agency a royalty-free license to use the proprietary name chosen for each Branded Product in connection with the services to
be provided by the GMACI Agency pursuant to this Agreement. 
 XIII 

RECORDS AND REPORTS 
 Each party
will maintain, for the period required by applicable law, records relating to its performance of its obligations under this Agreement, including all proofs of enrollment. Each party, together with such party’s representatives, will have the
right, at its sole expense, upon reasonable notice to other party and during the other party’s normal business hours, to inspect and copy the other party’s data and records in order to verify that such other party’s performance
hereunder has complied with its obligations under this Agreement, and such other party will cooperate to the extent reasonably requested in connection with any such inspection and copying. During the Term and for such period after the Term for which
Marketing Fees, Existing Good Sam Policy Marketing Fees, Existing Camping World Marketing Fees, Existing Choice Model Policy Marketing Fees or Agency Commissions, as applicable, are required to be paid under Article VIII, each party shall provide to
the other such information as is reasonably requested by any of the parties hereto regarding insurance marketing activities, and the amount of Direct Written Premiums received for Insurance and Insurance Products as contemplated hereunder. Reports
containing such information shall be substantially in the form, and shall be supplied with such frequency, as may be mutually agreed by the parties hereto. 

XIV 
 MISCELLANEOUS 

1. No Agency. Except as expressly provided in this Agreement, neither the GMACI Agency, on the one hand, nor Good Sam or Camping World,
on the other hand, shall hold itself out as being the agent, representative, employee or the principal of any other party. This Agreement does not make any party hereto the agent of the other, nor does it create a partnership, a consortium, an
association, a joint venture, or any form of juristic person or entity. Except as the parties may otherwise agree pursuant to separate agency or other agreements, no party hereto shall have any authority or right to assume or create obligations of
any kind or nature, express or implied, on behalf of, or in the name of any other party, nor to accept service of any legal process of any kind addressed to or intended for any other party, nor to bind any other party in any respect, without the
specific prior written authorization of such other party. 
 2. Indemnification. Each of Good Sam and Camping World, on the one hand,
and the GMACI Agency, on the other hand, agrees to indemnify and hold harmless the other party and the subsidiaries and Affiliates of the other party and its and their respective employees, 

 
officers, directors, shareholders and agents, from and against any and all claims, demands, losses, damages, liabilities, causes of action, judgments, awards, penalties, interest and costs and
expenses (including, but not limited to, reasonable attorneys’ fees) arising out of, or resulting from, in whole or in part, the performance by the other party (or any of its or their respective employees, officers, directors, shareholders,
agents, subsidiaries and Affiliates) of its respective obligations under this Agreement. This Section XIV.2 shall survive expiration or termination of this Agreement for any reason. 

3. Assignment. Neither Good Sam or Camping World, on the one hand, nor the GMACI Agency, on the other hand, shall, directly or
indirectly, sell, assign or transfer (other than a pledge, transfer or collateral assignment to or for the benefit of a lender) any of its rights or obligations contemplated under this Agreement without first obtaining the written consent of the
other party; provided, however, that a party may assign its rights and obligations under this Agreement to an Affiliate following notice to the other parties. This Agreement shall inure to the benefit of and be binding upon the parties, their
permitted successors, trustees, assigns, receivers and legal representatives but shall not inure to the benefit of any other person or entity, except as specifically contemplated by Section XIV.3. 

4. Entire Agreement; Amendment. This Agreement contains the entire and only agreement between the parties with respect to the subject
matter hereof, and no oral statements or representations or prior written matter not contained herein or therein shall have any force or effect. This Agreement may not be modified in any way except by a writing subscribed by the parties by their
duly authorized representatives. No amendment of this Agreement or its exhibits or schedules shall be of any force or effect unless reduced to writing and executed in writing by the parties. 

5. Notices. All notices under this Agreement must be in writing and shall be delivered by (i) certified or registered mail,
postage prepaid, return receipt requested, or (ii) nationally recognized overnight commercial courier or delivery service, or (iii) by facsimile transmission as follows: 

To the GMACI Agency: 
  

					
		 	 GMAC Insurance Marketing, Inc.

		 	 500 West 5th Street

		 	 Winston-Salem, NC 27101

		 	 Attention: President

		 	 Telephone:
	 	(336) 435-3245
		 	 Facsimile:
	 	(336) 435-3757

 With a copy to (which shall not constitute notice): 
  

					
		 	 GMAC Insurance Marketing, Inc.

		 	 59 Maiden Lane, 38th Floor

		 	 New York, NY 10038

		 	 Attn: General Counsel

			
		 	 Telephone:
	 	(212) 380-9479
		 	 Facsimile:
	 	(212) 380-9498

 To Good Sam: 
  

					
		 	 Good Sam Enterprises, LLC

		 	 250 Parkway Drive

		 	 Suite 270

		 	 Lincolnshire, IL 60069

		 	 Attention: President

		 	 Telephone:
	 	(805) 667-4100
		 	 Facsimile:
	 	(805) 667-4419

 To Camping World: 
  

					
		 	 Camping World, Inc.

		 	 250 Parkway Drive

		 	 Suite 270

		 	 Lincolnshire, IL 60069

		 	 Attention: President

		 	 Telephone:
	 	(847) 229-6457
		 	 Facsimile:
	 	(847) 557-1267

 All notices, consents, waivers, and other communications under this Agreement shall be deemed to have been duly given when
(a) delivered by hand (with written confirmation of receipt), (b) sent by facsimile (with written confirmation of receipt), or (c) when received by the addressee, if sent by a nationally recognized overnight delivery service (receipt
requested), in each case to the appropriate addresses and facsimile numbers set forth above (or to such other addresses and telecopier numbers as a party may designate by notice to the other party in accordance with the provisions of this
Agreement). 
 6. Governing Law. This Agreement shall be governed by and construed and enforced in all respects according to the
internal laws of the State of Delaware, determined without reference to conflict of law principles. 
 7. Injunctive Relief. The
parties hereto recognize that a breach of Section X.1 or X.2 of this Agreement may cause irreparable injury and that damages at law would be difficult to ascertain. The parties hereto therefore consent to the granting of equitable relief by way of a
restraining order or temporary or permanent injunction by any court of competent jurisdiction to prohibit the breach or enforce the performance of the covenants thereof, in addition to any other remedies available at law or in equity. 

8. Severability. In the event that any of the provisions of this Agreement are held to be invalid, illegal or unenforceable in any
respect, such invalidity, illegality or unenforceability shall not affect any other provision thereof and this Agreement shall be construed as if such invalid, illegal or unenforceable provision had never been contained herein and the parties hereto
shall to the fullest extent possible modify any such provision to the extent required to carry out the general intention of this Agreement and to impart validity thereto. 

9. Waiver. No forbearance, indulgence, or relaxation or inaction by any party at any time to require performance of any provisions of
this Agreement shall in any way affect, diminish or prejudice the right of a party hereto to require performance of that provision and any waiver or acquiescence by any party hereto in any breach of any provision of this Agreement shall not

 
be construed as a waiver or acquiescence in any continuing or succeeding breach of such provision, a waiver or an amendment of the provision itself or a waiver of any right under or arising out
of this Agreement or acquiescence in or recognition of rights and/or positions other than as expressly stipulated in this Agreement. 
 10.
Counterparts. This Agreement may be executed in any number of counterparts each of which shall be deemed to be an original and all of which shall constitute one and the same Agreement. 

[The remainder of this page is intentionally blank. Signature page follows.] 

 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed as of the date first
written above. 
  

					
	GOOD SAM ENTERPRISES, LLC
		
	By:	 	 /s/ Marcus Lemonis

		 	Name:	 	Marcus Lemonis
		 	Title:	 	Chief Executive Officer
	
	CAMPING WORLD, INC.
		
	By:	 	 /s/ Marcus Lemonis

		 	Name:	 	Marcus Lemonis
		 	Title:	 	Chief Executive Officer
	
	CWI, INC.
		
	By:	 	 /s/ Marcus Lemonis

		 	Name:	 	Marcus Lemonis
		 	Title:	 	Chief Executive Officer
	
	GMAC INSURANCE MARKETING, INC.
		
	By:	 	 /s/ Michael Weiner

		 	Name:	 	Michael Weiner
		 	Title:	 	Chief Financial Officer

 Schedule A 

Other Carriers 
 Allied Insurance

 Arrowhead General Insurance Agency 
 ASI Underwriters Corp.

 Foremost Insurance Company 
 National Interstate Insurance
Company 
 Next Wave Insurance Services, LLC 
 Progressive
Casualty Insurance Company 
 Recreation Insurance Specialists, LLC 

Safeco InsuranceEX-10.19

 Exhibit 10.19 

FORM OF LOCK-UP AGREEMENT 

[—], 2013 

FBR Capital Markets & Co. 
 1001 Nineteenth Street
North, 18th Floor 
 Arlington, Virginia 22209 
 Ladies and
Gentlemen: 
 The undersigned understands and agrees as follows: 

1. FBR Capital Markets & Co. (“FBR”) proposes to enter into a Purchase/Placement Agreement (the
“Agreement”) with National General Holdings Corp. , a Delaware corporation (the “Company”), providing for (a) the initial purchase by FBR of shares of the Company’s common stock, $0.01 par value per share
(the “Common Stock”), and the resale of such shares by FBR to certain eligible purchasers, (b) the direct sale by the Company of shares of its Common Stock to certain accredited investors, and (c) an option for FBR to
purchase or place additional shares of Common Stock either for resale by FBR to certain eligible purchasers or for direct sale by the Company to certain accredited investors (all of such shares of Common Stock are collectively referred to as the
“Shares” and the transactions referred to in (a), (b) and (c) above are collectively referred to as the “Offering”), in each case, in transactions exempt from the registration requirements of the Securities Act
of 1933, as amended (the “Securities Act”). 
 2. In connection with the Offering and pursuant to the terms of a
Registration Rights Agreement to be entered into in connection with the closing of the Offering, the Company has agreed to file with the Securities and Exchange Commission one or more registration statements providing for the resale of the Shares
under the Securities Act (the “Registration Statement”). 
 3. recognition of the benefit that the Offering will confer
upon the undersigned and for other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged by the undersigned, the undersigned hereby agrees that, without the prior written consent of FBR (which consent may be
withheld or delayed in FBR’s sole discretion), he, she or it will refrain during the period commencing on the date hereof and ending on the date that is 90 days after the effective date of the Registration Statement (such period, the
“Restricted Period”), from (i) offering, pledging, selling, contracting to sell, selling any option or contract to purchase, purchasing any option or contract to sell, granting any option, right or warrant for the sale of,
lending or otherwise disposing of or transferring, directly or indirectly, any equity securities of the Company, or any securities convertible into or exercisable or exchangeable for equity securities of the Company, or (ii) entering into any
swap or other arrangement that transfers to another, in whole or in part, directly or indirectly, any of the economic consequences of ownership of equity securities of the Company, whether any such transaction described in clause (i) or
(ii) above is to be settled by delivery of Common Stock or such other securities, in cash or otherwise. In addition, the undersigned waives any right the undersigned may have pursuant to any instrument, agreement with the Company or otherwise
(x) to have the undersigned’s shares of Common Stock or other securities registered under or pursuant to the 

 
Registration Statement and (y) to cause the Company to file one or more registration statements with the Securities and Exchange Commission registering the resale of the undersigned’s
shares of Common Stock or other securities under the Securities Act; provided that the waiver pursuant to this clause (y) shall terminate on the 181st day following the effectiveness of the
Registration Statement. 
 Notwithstanding the foregoing, subject to applicable securities laws and the restrictions contained in the
Company’s charter, the undersigned may transfer any securities of the Company (including, without limitation, Common Stock) as follows: (i) the exercise of any options held by the undersigned into shares of Common Stock, including any
sale, transfer or disposition of any shares of Common Stock of the Company that may be deemed to occur as consideration of the payment of the exercise price of such options in connection with a “cashless exercise” or “net share
settlement”; provided that the shares of Common Stock issued upon the exercise of such options shall be subject to the transfer restrictions set forth herein, (ii) the conversion of any shares of Series A Preferred Stock, par value $0.01
per share, of the Company into shares of Common Stock, provided that the shares of Common Stock so issued shall be subject to the transfer restrictions set forth herein, (iii) as a bona fide gift or gifts, provided that the donee or donees
thereof agree to be bound in writing by the restrictions set forth herein; (iv) to any trust for the direct or indirect benefit of the undersigned or the immediate family of the undersigned, provided that the trustee of the trust agrees to be
bound in writing by the restrictions set forth herein; (v) as a distribution to stockholders, partners or members of the undersigned, provided that such stockholders, partners or members agree to be bound in writing by the restrictions set
forth herein; (vi) any transfer required under any benefit plans of the Company; (vii) as required by participants in the Company’s stock incentive plan in order to reimburse or pay federal income tax and withholding obligations in
connection with vesting of restricted stock grants; (viii) as collateral for any loan, provided that the lender agrees in writing to be bound by the restrictions set forth in herein; or (ix) with respect to sales of securities acquired
after the Closing Time in the open market; provided that in the case of any such transfer contemplated by clauses (i)-(viii) a copy of the required agreement of the transferee or transferees is furnished immediately to FBR. For purposes
of this agreement, “immediate family” shall mean any relationship by blood, marriage or adoption, not more remote than first cousin.  

For the avoidance of doubt, nothing shall prevent the undersigned from, or restrict the ability of the undersigned to, (i) purchase
shares of Common Stock on the open market or (ii) exercise any options or other convertible securities granted under any benefit plan of the Company (but not the sale or transfer of the shares of Common Stock issued upon exercise of such
options or conversion of such securities). 
 If: 

(1) during the last 17 days of the Restricted Period the Company issues an earnings release or material news or a material event relating to
the Company occurs; or 
 (2) prior to the expiration of the Restricted Period, the Company announces that it will release earnings results
during the 16-day period beginning on the last day of the Restricted Period; 

 then, in each case, the restrictions imposed by this agreement shall continue to apply until the
expiration of the 18-day period beginning on the issuance of the earnings release or the occurrence of the material news or event. The undersigned may not engage in any transaction that may be restricted by this agreement during the 34-day period
beginning on the last day of the initial Restricted Period unless the undersigned requests and receives prior written confirmation from the Company or FBR that the restrictions imposed by this agreement have expired. 

4. The undersigned acknowledges that FBR is relying on the agreements of the undersigned set forth herein in making its decision to enter into
the Agreement and to continue its efforts in connection with the Offering. 
 5. This Lock-Up Agreement shall be governed by and construed
in accordance with the laws of the State of New York without regard to principles of conflict of laws. 
 6. This Lock-Up Agreement may be
executed in one or more counterparts and delivered by facsimile, each of which shall be deemed to be an original but all of which shall constitute one and the same agreement. 

[SIGNATURE PAGE FOLLOWS] 

 IN WITNESS WHEREOF, the undersigned has executed this Lock-Up Agreement, or caused this Lock-Up
Agreement to be executed, as of the date first written above. 
  

	
	Very truly yours,
	
	  

	Name:
	Title:
	
	  

	
	  

	
	(Address)

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