Document:

EXHIBIT 10.24

 Exhibit 10.24 
 THE USE OF THE FOLLOWING NOTATION IN THIS EXHIBIT INDICATES THAT A CONFIDENTIAL PORTION HAS BEEN OMITTED PURSUANT TO A REQUEST FOR
CONFIDENTIAL TREATMENT AND THE OMITTED MATERIAL HAS BEEN FILED SEPARATELY WITH THE COMMISSION: [****]. 
 EXECUTlON
COPY 
 CONFlDENTlAL 
 Confidential 
 SECOND AMENDMENT TO AMENDED
AND RESTATED 
 INTERACTIVE MARKETING AGREEMENT 
 This Second Amendment to Amended and Restated Interactive Marketing Agreement (this “Second Amendment”), dated as of March
         , 2004 (the “Second Amendment Effective Date”), is between AMERICA ONLINE, INC. (“AOL”), a Delaware corporation, with offices at 22000 AOL Way, Dulles, Virginia
20166, and GOOGLE INC. (“Google”), a Delaware corporation, successor-in-interest to Google Inc., a California corporation, with offices at 2400 Bayshore Parkway, Mountain View, California 94043. 
 INTRODUCTION 
 The Parties hereto wish to amend that certain Amended and Restated Interactive Marketing Agreement entered into by them as of October 1, 2003 (such agreement as may have been amended previously by that certain First Amendment to
Amended and Restated Interactive Marketing Agreement dated December 15, 2003 (“First Amendment”), the “Existing Agreement,” and as amended by this Second Amendment, the “Agreement”), to the extent set forth herein.
Capitalized terms not defined in this Second Amendment (which includes the additional definitions provided in the Second Amendment Exhibit A) shall have the meanings set forth in the Existing Agreement. 
 Now, therefore, for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties hereby amend
the Existing Agreement as follows: 
 1.        Display of Content Targeted Advertisements.
Google and AOL hereby agree to run Content Targeted Advertisements on the AOL Network on the terms set forth in the Existing Agreement, as may be amended by this Second Amendment, including without limitation the terms of the Second Amendment
Exhibit B hereto, which shall describe the mechanisms by which AOL may implement the Content Targeted Advertising Service using “JavaScript” and the general processes under which Content Targeted Advertisements will be provided through
such “JavaScript” implementation. As of the Second Amendment Effective Date, each Subsequent Carriage Plan shall identify the specific implementation type (i.e. “i-Frame” described in First Amendment Exhibit B or
“JavaScript” described in Second Amendment Exhibit B) for use of the Content Targeted Advertising Service under such Subsequent Carriage Plan. 
 2.        Application of Relevant Terms and Conditions to Content Targeted Advertisements. In addition to Section 1 of this Second Amendment, except as
expressly provided for in this Second Amendment, all terms and conditions of the Existing Agreement (i.e., as amended by the First Amendment) applicable to each Party for providing and displaying the Sponsored Links, Matched Results, Google
Advertising Results, and implementing the Google Sponsored Advertising Service shall apply to the Content Targeted Advertisements and the Content Targeted Advertising Service under this Second Amendment. 
 As of the Second Amendment Effective date, the following provisions of the Existing Agreement will apply to the Content Targeted Advertising
Service, as amended below: 
 (a)        Section 2.1.3 (Required Characteristics);
provided, however, that: (i) notwithstanding Section 2.1.3(ii) of the Existing Agreement (as amended by the First Amendment), for any “i-Frame” implementations of the Google Content Targeted Service as described in the First
Amendment Exhibit B: (A) upon mutual written agreement of the Parties, [****] on each page on which Content Targeted Advertisements are displayed; and (B) all elements of the appearance (i.e., “look and feel” ) shall be subject
to the mutual agreement of the Parties, provided, however, that in no event

  

					
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shall AOL change, modify or reorganize any text or Content of the Content Targeted Advertisements and any Google branding of the Content Targeted Advertisements shall be mutually agreed to by the
Parties; and (ii) for any “JavaScript” implementation of the Google Content Targeted Service as described in the Second Amendment Exhibit B, (A) the Parties will mutually agree to the number of ad locations (if any) and/or
Content Targeted Advertisements (if any) to be displayed on each page with any such JavaScript implementation, [****], (B) upon mutual agreement of the Parties, on a case by case basis, the URL that is part of the visible text of the Content
Targeted Advertisement may be truncated for display by AOL in a manner mutually agreed in advance in writing by the Parties; provided that, for the avoidance of doubt, Google shall have the right, at any time, to decline to serve such truncated
Content Targeted Advertisement to AOL, and, (C) all elements of the appearance (i.e., “look and feel”), title (as set forth in Section 2.1.3(ii) of the Existing Agreement) and disclosure language (as set forth in
Section 2.1.3(v) of the Existing Agreement) of the Content Targeted Advertisements shall be determined by AOL, provided, however, that in no event shall AOL change, modify or reorganize any text or Content Targeted Advertisements (except as
provided for in the preceding provision (B) above) [****]. 
 (b)        Section 2.5 (Speed); provided, however, that for a “JavaScript” implementation of the Content Targeted Advertising Service as described in Second Amendment Exhibit B, if
Google fails to Process any single Content Targeted Advertisements within [****] following the Initial Request, then in addition to any other remedies available to AOL under the Agreement, Google shall provide a “no results” notice to AOL,
and AOL shall have the right to display ads in the event of such a “no results” notice, and such ads shall not include any Google attribution. 
 (c)        Section 2.8 (Promotional Limitations) (e.g., such that Google shall not return any Content Targeted Advertisements if such advertisements would be
prohibited under the First Level Filter or Second Level Filter); provided, however, that Google shall filter Content Targeted Advertisements which promote Exclusive Categories as set forth in a mutually agreed to relevant Subsequent Carriage Plan.
Each Exclusive Category shall consist of a written description of that Exclusive Category [****] (collectively, an “Exclusive Categories Filter”). AOL may from time to time request that Google: (i) completely remove any then existing
Exclusive Categories Filter; (ii) extend any then existing Exclusive Categories Filter (without modification) into new areas on which Content Targeted Advertisements will be delivered; and/or, (iii) filter out additional sample competitors
of a specific AOL partner for a then existing Exclusive Category (i.e., Google will filter specific Keywords and/or URLs for those updated sample competitors), whose names AOL will provide to Google in writing, solely in order for AOL to comply with
a contractual obligation to such AOL partner as a result of a competitor update made by such AOL partner; provided that, AOL represents that the inclusion of such additional sample competitors will not otherwise change the scope of the then existing
Exclusive Category (each of the foregoing (i), (ii) and (iii), a “Permitted Filter Application”); and Google will implement any such AOL request within [****] of receiving written notice thereof. Any changes, modifications or updates
to a then existing Exclusive Category or any proposal for a new Exclusive Categories Filter which is not a Permitted Filter Application must be mutually agreed to under a new Subsequent Carriage Plan. Google’s return to AOL of any Content
Targeted Advertisement that should have been excluded under such Exclusive Categories Filter will not be deemed a breach of this Agreement, provided that Google remedies the situation as set forth in Section 2.9(b) of the Agreement (e.g.,
curing such Slippage within the time period specified in the Agreement). 
 (d)        Section 2.8(d) (Relevance); provided, however, that: Google shall not be deemed to be in breach of Section 2.9 by virtue of the Content Targeted Advertisements not being Relevant

  

					
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[****]. For the avoidance of doubt, Google shall not be obligated to display any AOL House Ads for a “JavaScript” implementation of the Content Targeted Advertising Service as described
in the Second Amendment Exhibit B. 
 (e) Section 2.9(b) (Rights and Remedies in the Event of Promotional Problems);
provided, however, that in the event of Slippage for an Exclusive Categories Filter, Google shall remedy such Slippage by implementing the corrective filter (including, e.g., filtering the specific Destination URL(s)) to prevent the display of the
corresponding Content Targeted Advertisement identified by AOL pursuant to requirements set forth below. AOL shall provide Google with the following information with respect to any such Slippage: 
 [****] 
 Upon
receipt of all information as provided in (i), (ii) and (iii) immediately above, Google shall have [****] in which to implement the corrective URL filter. [****] 
 (f) Section 10.1 of Exhibit E (Liability); provided, however, that the amount of the Cap for purposes of the First Amendment and this
Second Amendment shall be [****] for any Subsequent Carriage Plans executed as of the Second Amendment Effective Date. For the avoidance of doubt, the Initial Expected Carriage Plan and any Subsequent Carriage Plans executed prior to the Second
Amendment Effective Date shall be governed by the First Amendment. 
 (g) [****] 
  

					
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[****] 

  

					
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[****] 
 4. Order of Precedence. This Second Amendment is supplementary to and
modifies the Existing Agreement. The terms of this Second Amendment supersede provisions in the Existing Agreement only to the extent that the terms of this Second Amendment and the Existing Agreement expressly conflict. However, nothing in this
Second Amendment shall be interpreted as invalidating the Existing Agreement, and provisions of the Existing Agreement shall continue to govern relations between the Parties insofar as they do not expressly conflict with this Second Amendment.
Furthermore, for the avoidance of doubt, any amendments or other changes made to any terms of the Existing Agreement under this Second Amendment shall be interpreted to have full force and effect on any other relevant provisions of the Existing
Agreement (including, but not limited to, Definitions, Exhibits, and Schedules related thereto), which reference or rely on such amended or changed terms. 
 5. Counterparts; Facsimile. This Second Amendment may be executed in counterparts, each of which shall be deemed an original and all of which together shall constitute one and the same document.
This Second Amendment may be executed by facsimile. 
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 IN WITNESS WHEREOF, the Parties hereto have executed this Second Amendment as of the Second Amendment Effective Date. 
  

									
	AMERICA ONLINE, INC.	 		 	GOOGLE INC.
					
	By:	 	 /s/ Jim Riesenbach
	 		 	By:	 	 /s/ Joan Braddi

	Name:	 	 Jim Riesenbach
	 		 	Name:	 	 Joan Braddi

	Title:	 	 SVP
	 		 	Title:	 	 VP Search Services

	Date:	 	 3/30/04
	 		 	Date:	 	 March 30, 2004

 LIST OF SECOND AMENDMENT EXHIBITS 
  

			
	Second Amendment Exhibit A	  	Defined Terms
		
	Second Amendment Exhibit B	  	JavaScript Protocol for Google Content Targeted Advertising Service

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 SECOND AMENDMENT EXHIBIT A 
 DEFINED TERMS 
 The definition of “Content Targeted Advertising Service” is
hereby deleted in its entirety and replaced with the following definition. 
 Content Targeted Advertising Service. The targeted
advertising service operated by Google in accordance with the First Amendment Exhibit B and/or this Second Amendment Exhibit B, as may be mutually agreed to by the Parties under a relevant Subsequent Carriage Plan. 
 Exclusive Category(ies). Category(ies) of products or services under which AOL has a contractual arrangement with any third party for the
exclusive display of such third party’s advertisements or content on the AOL Network. 
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 SECOND AMENDMENT EXHIBIT B 
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	CONFIDENTIAL	  	11EXHIBIT 10.25

 Exhibit 10.25 
 THE USE OF THE FOLLOWING NOTATION IN THIS EXHIBIT INDICATES THAT A CONFIDENTIAL PORTION HAS BEEN OMITTED PURSUANT TO A REQUEST FOR
CONFIDENTIAL TREATMENT AND THE OMITTED MATERIAL HAS BEEN FILED SEPARATELY WITH THE COMMISSION: [****]. 
 EXECUTION 
  
 Confidential 
 ADDENDUM ONE TO THE SECOND AMENDMENT TO AMENDED AND RESTATED 
 INTERACTIVE MARKETING AGREEMENT 
 This Addendum One to the Second Amendment to Amended and Restated Interactive Marketing Agreement (this “Addendum One to the Second Amendment”), dated as of October 05, 2004 (the
“Addendum One to the Second Amendment Effective Date”), is between AMERICA ONLINE, INC. (“AOL”), a Delaware corporation, with offices at 22000 AOL Way, Dulles, Virginia 20166, and GOOGLE INC. (“Google”), a
Delaware corporation, successor-in-interest to Google Inc., a California corporation, with offices at 2400 Bayshore Parkway, Mountain View, California 94043. 
 INTRODUCTION 
 The Parties hereto wish to further amend that certain
Second Amendment to the Amended and Restated Interactive Marketing Agreement entered into by them as of March 30, 2004 (“Second Amendment”), which amends the Amended and Restated Interactive Marketing agreement entered into by them as
of October 1, 2003 as may have been amended previously by that certain First Amendment to Amended and Restated Interactive Marketing Agreement dated December 15, 2003 (“First Amendment”), that Third Amendment to Interactive
Marketing Agreement dated April 7, 2004 (“Third Amendment”), that Fourth Amendment to Interactive Marketing Agreement dated June 20, 2004 (“Fourth Amendment”) and that Fifth Amendment to Interactive Marketing Agreement dated
June 15, 2004 (“Fifth Amendment”) (collectively the “Existing Agreement”). The Existing Agreement and this Addendum One to the Second Amendment shall be collectively referred to herein as the “Agreement”.
Capitalized terms not defined in this Addendum One to the Second Amendment shall have the meanings set forth in the Existing Agreement. 
 Now, therefore, for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties hereby amend the Second Amendment as follows: 
 1. Display of Content Targeted Advertisements. Google and AOL hereby agree to run Content Targeted Advertisements on the AOL Network on the terms set
forth in the Existing Agreement, as may be amended by this Addendum One to the Second Amendment, including without limitation the terms of the Addendum One to the Second Amendment Exhibit A attached hereto, which shall describe: (a) the
mechanisms by which AOL may implement the Content Targeted Advertising Service using “XML”; and, (b) the general processes under which Content Targeted Advertisements will be provided through such “XML” implementation. As of
the Addendum One to the Second Amendment Effective Date, for any existing i-frame and/or Javascript implementation(s), the Parties may mutually agree to convert such implementation(s) to an XML implementation, and will reduce to writing (including,
for the avoidance of doubt, through the use of email) any conversions from i-Frame to XML, and any conversions from JavaScript to XML, in the implementations of Subsequent Carriage Plans. For any new Subsequent Carriage Plans entered into after the
Addendum One to the Second Amendment Effective Date, the Parties shall identify the specific implementation type (i.e. “i-Frame” described in First Amendment Exhibit B or “JavaScript” described in Second Amendment Exhibit B or
“XML” described in Addendum One to the Second Amendment Exhibit A) for use of the Content Targeted Advertising Service under such Subsequent Carriage Plan. The Parties may, from time to time on mutual agreement, modify the implementations
of any particular line items of carriage between iFrame, JavaScript and/or XML, and will record any mutually agreed changes to such implementations via writing, which may be by email; and the Parties will, on the next Subsequent Carriage Plan, also
record the previously-memorialized changes. 
 2. Application of Relevant Terms and Conditions to Content Targeted Advertisements. In
addition to Section 1 of this Addendum One to the Second Amendment, except as expressly

  

					
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provided for in this Addendum One to the Second Amendment, all terms and conditions of the Existing Agreement shall continue to apply to the Content Targeted Advertisements and the Content
Targeted Advertising Service. Specifically, except as set forth in Addendum One to the Second Amendment Exhibit A and as otherwise provided for in this Addendum One to the Second Amendment, the XML implementation shall be governed by those
provisions which apply to the “Javascript” implementation under the Existing Agreement. 
 As of the Addendum One to
the Second Amendment Effective Date, the following provisions of the Existing Agreement will apply to the Content Targeted Advertising Service, as amended below: 
 (a) Section 2.5 (Speed); provided, however, that for a “XML” implementation of the Content Targeted Advertising Service as described in Addendum One to the Second Amendment Exhibit A,
Google agrees that (i) with regards to Server Latency at least [****] of the Content Targeted Advertisements will be fully queried, matched, and processed (“Processed”) within [****] from when Google’s ad system receives a valid
request for Content Targeted Advertisements from AOL (the “Initial Request”), (ii) the average Server Latency over a [****] for all Content Targeted Advertisements is less than [****], and (iii) Network Latency will not exceed an
average of [****] over any [****] (excluding any Network Outages). “Server Latency is measured as the time period between (1) when Google’s ad system receives a valid request for Content Targeted Advertisements from AOL pursuant to
the XML implementation method described in this Addendum One to the Second Amendment (“Ad Request”) and (2) when Google’s ad system has processed such Ad Request. Server Latency does not include any time associated with
transmission of the Ad Request from AOL to Google’s ad system or transmission of the applicable Content Targeted Advertisements from Google’s ad system to AOL. “Network Latency” is measured as the round-trip time of an ICMP ping
packet between AOL’s transmission point located in the U.S. for sending an Ad Request to Google and Google’s U.S. data center handling such Ad Requests. For purposes of the Agreement, an AOL’s transmission point shall mean a backbone
router belonging to the ISP. “Network Outage” is any outage caused by any third party network connectivity and software that are outside Google’s direct control. For an “XML” implementation of the Content Targeted
Advertising Service as described in Addendum One to the Second Amendment Exhibit A, if Google fails to Process any single Content Targeted Advertisements within [****] following the Initial Request, then in addition to any other remedies available
to AOL under the Agreement. Google shall provide a “no results” notice to AOL, and AOL shall have the right to display ads in the event of such a “no results” notice, and such ads shall not include any Google attribution.

 3. Order of Precedence. This Addendum One to the Second Amendment is supplementary to and modifies the Existing Agreement. The terms
of this Addendum One to the Second Amendment supersede provisions in the Existing Agreement only to the extent that the terms of this Addendum One to the Second Amendment and the Existing Agreement expressly conflict. However, nothing in this
Addendum One to the Second Amendment shall be interpreted as invalidating the Existing Agreement, and provisions of the Existing Agreement shall continue to govern relations between the Parties insofar as they do not expressly conflict with this
Addendum One to the Second Amendment. Furthermore, for the avoidance of doubt, any amendments or other changes made to any terms of the Existing Agreement under this Addendum One to the Second Amendment shall be interpreted to have full force and
effect on any other relevant provisions of the Existing Agreement (including, but not limited to, Definitions, Exhibits, and Schedules related thereto), which reference or rely on such amended or changed terms. 
 4. Counterparts; Facsimile. This Addendum One to the Second Amendment may be executed in counterparts, each of which shall be deemed an original and
all of which together shall constitute one and the same document. This Addendum One to the Second Amendment may be executed by facsimile. 
  

					
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 [Signature page follows.] 
  

					
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 IN WITNESS WHEREOF, the Parties hereto have executed this
Addendum One to the Second Amendment as of the Addendum One to the Second Amendment Effective Date. 
  

									
	AMERICA ONLINE, INC.	 		 	GOOGLE INC.
					
	By:	 	 /s/ JIM RIESENBACH
	 		 	By:	 	 /s/ JOAN BRADDI

	Name:	 	 JIM RIESENBACH
	 		 	Name:	 	 JOAN BRADDI

	Title:	 	 SVP
	 		 	Title:	 	 VP SEARCH SERVICES

	Date:	 	 10-5-04
	 		 	Date:	 	 10.05.04

 LIST OF ADDENDUM ONE TO THE SECOND AMENDMENT EXHIBITS 
 Addendum One to Second Amendment Exhibit A        [****] 
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 SECOND AMENDMENT EXHIBIT A 
 DEFINED TERMS 
 The definition of “Content Targeted Advertising Service” is
hereby deleted in its entirety and replaced with the following definition. 
 Content Targeted Advertising Service. The targeted
advertising service operated by Google in accordance with the First Amendment Exhibit B and/or this Second Amendment Exhibit B, as may be mutually agreed to by the Parties under a relevant Subsequent Carriage Plan. 
 Exclusive Category(ies). Category(ies) of products or services under which AOL has a contractual arrangement with any third party for the
exclusive display of such third party’s advertisements or content on the AOL Network. 
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 SECOND AMENDMENT EXHIBIT B 
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