Document:

Unassociated Document

    Exhibit
10.13

    

    

    2004
Stock Incentive Plan

    Performance
Restricted Stock Unit Award Grant Notice and Agreement

     

    Lew Frankfort

     

    Coach,
Inc. (the “Company”) is
pleased to confirm that you have been granted a performance restricted stock
unit award (the “Award”), effective as of August 6, 2009 (the
“Award Date”), as
provided in this Performance Restricted Stock Unit Award Grant Notice and
Agreement (including all annexes attached hereto, the “Agreement”) pursuant to the
Coach, Inc. 2004 Stock Incentive Plan (as amended, the “Plan”).  The Award
is subject to all of the terms and conditions set forth in the
Agreement.

     

    1.           Defined
Terms.  Capitalized terms used but not otherwise defined in the
Agreement shall have the meanings set forth in the Definition Annex attached
hereto as Annex
A.

     

    2.           Award.  Subject to
the restrictions, limitations and conditions described in the Agreement, the
Company hereby awards to you as of the Award Date performance restricted stock
units (the “PRSUs”) in
accordance with the terms and conditions of the Agreement.  PRSUs are
considered Performance Stock Units under the Plan.  Each PRSU
represents the right to receive one share of Common Stock upon the satisfaction
of the terms and conditions of the Agreement and the Plan (and in particular the
terms and conditions set forth on Annex B) (the “Restrictions”).  While
the Restrictions are in effect, the PRSUs are not transferable by you by means
of sale, assignment, exchange, pledge, or otherwise.  The number of
PRSUs subject to the Award shall be determined in accordance with the terms of
Annex
B.

     

    3.           Vesting.  The PRSUs
will remain restricted and may not be sold or transferred by you until they have
become vested pursuant to the terms of the Agreement and the vesting provisions
set forth on Annex
B.  

     

    4.           Distribution of the
Award.  Except as otherwise provided by Section 5(d), on, or as
soon as reasonably practicable following, the Vesting Date (and in no event
later than the last date permitted by Treasury Regulation Section 1.409A-3(d)),
the Committee will release the portion of the Award that has become vested as of
the Vesting Date.  Applicable withholding taxes will be settled by
withholding a number of shares of
Common Stock with a market value not less than the amount of such taxes
(determined at the minimum applicable rates), and the net number of shares of
Common Stock subject to the Award shall be distributed to you; provided, however, that certain
transfer restrictions will continue to apply to certain shares of Common Stock
distributed to you hereunder until the expiration of the Retention Period; and,
provided, further, that in the event
that the Company is liquidated in bankruptcy (a) the Committee will not release
shares of Common Stock pursuant to the Award and (b) all payments made
pursuant to the Award will be made in a per-share cash payment equal to the fair
market value per share of Common Stock on the distribution date.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    

     

    5.           Termination of
Employment.

     

    (a)           Death or
Disability.  If prior to the Vesting Date you cease active
employment with the Company because of your death or Disability (i) any portion
of the Fiscal Year PRSUs that relates to a fiscal year of the Company that ended
on or prior to the Date of Termination that would have become vested had you
remained employed by the Company through the Vesting Date shall become vested
effective as of the Vesting Date and (ii) the Performance Period PRSUs and any
portion of the Fiscal Year PRSUs that relates to a fiscal year that has not
ended on or prior to the Date of Termination shall thereupon be forfeited; provided, however, that the Committee
may, in its sole discretion, cause any or all of the Section 5(a) Portion to
become vested effective as of the Date of Termination.

     

    (b)           Termination without Cause or for Good
Reason.  Except as otherwise provided in Section 5(d) with
respect to certain terminations of employment in connection with a Change in
Control, if prior to the Vesting Date your employment is terminated by the
Company without Cause or by you for Good Reason, all Fiscal Year PRSUs and
Performance Period PRSUs that would have been eligible to become vested with
respect to the Award had you remained employed through the Vesting Date shall
become vested as of the Vesting Date, pursuant to the terms and conditions set
forth on Annex
B, based on the Company’s performance through the Vesting
Date.

     

    (c)           Termination for Cause or without Good
Reason.  If prior to the Vesting Date your employment is
terminated by the Company for Cause or by you without Good Reason (including,
without limitation, by reason of your retirement) the Award shall thereupon be
forfeited in its entirety.

     

    (d)           Certain Terminations of Employment in
connection with a Change in Control.  Notwithstanding Section
5(b), if your employment is terminated by the Company without Cause or by you
for Good Reason prior to the Vesting Date and within six months prior to a
Change in Control or during the 12 month period immediately following such
Change in Control, then, effective as of the later of the Date of Termination or
the date of the Change in Control, the Award shall become vested with respect to
(i) any portion of the Fiscal Year PRSUs that relates to a fiscal year of the
Company that ended on or prior to the Date of Termination (or date of the Change
in Control, if later) that would have become vested had you remained employed by
the Company through the Vesting Date (assuming for these purposes that the
Company’s performance (A) would not be Marginal or below for any fiscal year
that ends following the Date of Termination (or date of the Change in Control,
if later) and (B) would be above Superior in at least one fiscal year that ends
following the Date of Termination (or date of Change in Control, if later)) and
(ii) the Section 5(d) Portion, and, notwithstanding Section 4, such vested
portion of the Award shall be distributed in accordance with the provisions of
Section 3 and Annex
B as soon as reasonably practicable following the date of such
vesting.

     

    6.           Forfeiture.  Notwithstanding
anything contained in the Agreement to the contrary, you shall be subject to the
restrictive covenants set forth on Annex D hereto (the
“Restrictive
Covenants”), and you acknowledge and agree that the Company is granting
you the Award in consideration for your agreement to be bound by such
Restrictive Covenants.  Accordingly, if you (a) violate any of the
covenants set forth in Sections 1 or 2 of the Restrictive Covenants or (b)
materially violate any of the covenants set forth in Sections 3, 4 or 5 of the
Restrictive Covenants, then (i) any portion of the Award that has not been
distributed to you prior to the date of such violation shall thereupon be
forfeited and (ii) you shall be required to pay to the Company the amount of all
PRSU Gain.  The forfeiture provisions of this Section 6 shall also
apply, and you shall also be required to pay to the Company the amount of all
PRSU Gain, if you willfully commit any act of fraud, embezzlement,
misappropriation, material misconduct or breach of fiduciary duty against the
Company (or any predecessor thereto or successor thereof) having a material
adverse impact on the Company.

     

    
      
         

      

      
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    7.           Award Not
Transferable.  The Award will not be assignable or transferable
by you, other than by a qualified domestic relations order or by will or by the
laws of descent and distribution, and will be exercisable during your lifetime
only by you (or your legal guardian or personal representative).

     

    8.           Transferability of Award
Shares. You acknowledge and agree that certain shares of Common Stock
distributed to you pursuant to the Award shall be subject to the transfer
restrictions set forth in Annex
B.  Except as otherwise set forth in Annex B, the shares
you will receive under the Award on or following the Vesting Date (or such other
vesting date pursuant to Section 5) generally are freely tradable in the United
States.  However, you may not offer, sell or otherwise dispose of any
shares in a way which would: (a) require the Company to file any registration
statement with the Securities and Exchange Commission (or any similar filing
under state law or the laws of any other country) or to amend or supplement any
such filing or (b) violate or cause the Company to violate the Securities Act of
1933, as amended, the rules and regulations promulgated thereunder, any other
state or federal law, or the laws of any other country.  The Company
reserves the right to place restrictions required by law on any shares of Common
Stock received by you pursuant to the Award.

     

    9.           Conformity with the
Plan.  The Award is intended to conform in all respects with,
and is subject to applicable provisions of, the Plan.  Inconsistencies
between the Agreement and the Plan shall be resolved in accordance with the
terms of the Plan.  By your acceptance of the Agreement, you agree to
be bound by all of the terms of the Agreement (including the terms of any annex
attached hereto) and the Plan.

     

    10.           No Rights to Continued
Employment.  Nothing in the Agreement confers any right on you
to continue in the employ of the Company and any of its affiliates or direct or
indirect subsidiaries or affects in any way the right of the Company and any of
its affiliates or direct or indirect subsidiaries to terminate your employment
at any time with or without cause.

     

    11.           Miscellaneous.

     

    (a)           Amendment or
Modifications.  The grant of the Award (and the allocation of
PRSUs for each fiscal year and the Performance Period, as applicable) is
documented by the minutes of the Committee, which records are the final
determinant of the number of PRSUs granted in any fiscal year or the Performance
Period, as applicable, and the conditions of any such grant.  The
Committee may amend or modify the Award in any manner to the extent that the
Committee would have had the authority under the Plan initially to grant such
Award, provided that no
such amendment or modification shall directly or indirectly impair or otherwise
adversely affect your rights under the Agreement (including, without limitation,
under Annex B)
without your prior written consent.  Except as in accordance with the
two immediately preceding sentences, the Agreement may be amended, modified or
supplemented only by an instrument in writing signed by both parties
hereto.

     

    
      
         

      

      
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    (b)           Governing Law.  All
matters regarding or affecting the relationship of the Company and its
stockholders shall be governed by the General Corporation Law of the State of
Maryland.  All other matters arising under the Agreement shall be
governed by the internal laws of the State of New York, including matters of
validity, construction and interpretation.  You and the Company agree
that all claims in respect of any action or proceeding arising out of or
relating to the Agreement shall be heard or determined in any state or federal
court sitting in New York, New York and you and the Company agree to submit to
the jurisdiction of such courts, to bring all such actions or proceedings in
such courts and to waive any defense of inconvenient forum to such actions or
proceedings.  A final judgment in any action or proceeding so brought
shall be conclusive and may be enforced in any manner provided by
law.

     

    (c)           Successors and
Assigns.  Except as otherwise provided herein, the Agreement
will bind and inure to the benefit of the respective successors and permitted
assigns and heirs and legal representatives of the parties hereto whether so
expressed or not.

     

    (d)           Severability.  Whenever
feasible, each provision of the Agreement will be interpreted in such manner as
to be effective and valid under applicable law, but if any provision of the
Agreement is held to be prohibited by or invalid under applicable law, such
provision will be ineffective only to the extent of such prohibition or
invalidity, without invalidating the remainder of the Agreement.

     

    12.           Section 409A.

     

    (a)           In General.  The
parties acknowledge and agree that, to the extent applicable, the Agreement
shall be interpreted in accordance with Section 409A.  Notwithstanding
any provision of the Agreement to the contrary, in the event that the Company
determines that any amounts payable hereunder may be subject to Section 409A,
the Company may adopt (without any obligation to do so or to indemnify you for
failure to do so) such limited amendments to the Agreement and appropriate
policies and procedures, including amendments and policies with retroactive
effect, that the Company reasonably determines are necessary or appropriate to
(i) exempt the amounts payable hereunder from Section 409A and/or preserve the
intended tax treatment of the amounts payable hereunder or (ii) comply with the
requirements of Section 409A.

     

    (b)           Specified Employee Separation from
Service.  Notwithstanding anything to the contrary in the
Agreement, if you are determined to be a “specified employee” within the meaning
of Section 409A as of the date of your “separation from service” as defined in
Treasury Regulation Section 1.409A-1(h) (or any successor regulation), and if
any payments or entitlements provided for in the Agreement constitute a
“deferral of compensation” within the meaning of Section 409A and therefore
cannot be paid or provided in the manner provided herein without subjecting you
to additional tax, interest or penalties under Section 409A, then any such
payment and/or entitlement which would have been payable during the first six
months following your “separation from service” shall instead be paid or
provided to you in a lump sum payment on the first business day immediately
following the six-month anniversary of your “separation from service” (or, if
earlier, the date of your death).

     

    [signature
page follows]

     

    
      
         

      

      
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    In
witness whereof, the parties hereto have executed and delivered the
Agreement.

     

    COACH,
INC.

     

    

     

    __________________________________

    Sarah
Dunn

     

    Senior
Vice President of Human Resources

     

    Date:

     

    

     

    I
acknowledge that I have read and understand the terms and conditions of the
Agreement and of the Plan and I agree to be bound thereto.

     

    AWARD
RECIPIENT:

     

     

    __________________________________

    Lew Frankfort

     

    Employee
ID: ______________________________

     

    Date:

     

    

     

    

     

    
      
         

      

      
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    Exhibit
F-Annex A

    

     

    DEFINITION
ANNEX

     

    For
purposes of the Performance Restricted Stock Unit Award Grant Notice and
Agreement (including all annexes thereto, the “Agreement”) to which this Definition
Annex is attached as an Annex, the following terms have the meanings set forth
below:

     

    (a)           “Award Date” shall have the
meaning set forth in the preamble to the Agreement.

     

    (b)           “Board” shall mean the Board of
Directors of the Company.

     

    (c)           The
Company shall have “Cause” to terminate the
Executive’s employment upon (i) the Executive’s failure to attempt in good faith
to substantially perform the duties as Chairman and Chief Executive Officer
(other than any such failure resulting from the Executive’s physical or mental
incapacity) which is not remedied within 30 days after receipt of written notice
from the Company specifying such failure; (ii) the Executive’s failure to
attempt in good faith to carry out, or comply with, in any material respect any
lawful and reasonable directive of the Board, which is not remedied within 30
days after receipt of written notice from the Company specifying such failure;
(iii) the Executive’s commission at any time of any act or omission that results
in, or may reasonably be expected to result in, a conviction, plea of no
contest, or imposition of unadjudicated probation for any felony (or any other
crime involving fraud, embezzlement, material misconduct or misappropriation
having a material adverse impact on the Company); (iv) the Executive’s unlawful
use (including being under the influence) or possession of illegal drugs on the
Company’s premises or while performing the Executive’s duties and
responsibilities; or (v) the Executive’s willful commission at any time of any
act of fraud, embezzlement, misappropriation, misconduct, or breach of fiduciary
duty against the Company (or any predecessor thereto or successor thereof)
having a material adverse impact on the Company.

     

    (d)           A
“Change in Control”
shall occur when:

     

    (i)           A
Person (which term, when used in this Section 1(f), shall not include the
Company, any underwriter temporarily holding securities pursuant to an offering
of such securities, any trustee or other fiduciary holding securities under an
employee benefit plan of the Company, or any Company owned, directly or
indirectly, by the stockholders of the Company in substantially the same
proportions as their ownership of Voting Stock of the Company) is or becomes,
without the prior consent of a majority of the Continuing Directors, the
beneficial owner (as defined in Rule 13d-3 promulgated under the Securities
Exchange Act of 1934, as amended), directly or indirectly, of Voting Stock
representing, without the prior written consent of a majority of the Continuing
Directors twenty percent (20%) (or, even with such prior consent, thirty-five
percent (35%)) or more of the combined voting power of the Company’s then
outstanding securities; or

     

    (ii)           The
Company consummates a reorganization, merger or consolidation of the Company
(which prior to the date of such consummation has been approved by the Company’s
stockholders) or the Company sells, or otherwise disposes of, all or
substantially all of the Company’s property and assets (other than a
reorganization, merger, consolidation or sale which would result in all or
substantially all of the beneficial owners of the Voting Stock of the Company
outstanding immediately prior thereto continuing to beneficially own, directly
or indirectly (either by remaining outstanding or by being converted into voting
securities of the resulting entity), more than fifty percent (50%) of the
combined voting power of the voting securities of the Company or such entity
resulting from the transaction (including, without limitation, an entity which
as a result of such transaction owns the Company or all or substantially all of
the Company’s property or assets, directly or indirectly) outstanding
immediately after such transaction in substantially the same proportions
relative to each other as their ownership immediately prior to such
transaction), or the Company’s stockholders approve a liquidation or dissolution
of the Company; or

     

    
      
         

      

      
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    (iii)           The
individuals who are Continuing Directors of the Company (as defined below) cease
for any reason to constitute at least a majority of the Board.

     

    In
addition, if a Change in Control constitutes a payment event with respect to any
Award which provides for the deferral of compensation and is subject to Section
409A, the transaction or event described in subsection (i), (ii) or (iii) with
respect to such Award must also constitute a “change in control event,” as
defined in Treasury Regulation §1.409A-3(i)(5) to the extent required by Section
409A.

     

    (e)           “Code” shall mean the Internal
Revenue Code of 1986, as amended.

     

    (f)           “Committee” shall mean the
Human Resources Committee of the Board.

     

    (g)           “Common Stock” shall mean the
$0.01 par value common stock of the Company.

     

    (h)           “Company” shall mean Coach,
Inc., a Maryland corporation.

     

    (i)           “Continuing Director” shall
mean (i) any member of the Board (other than an employee of the Company) as of
the Award Date or (ii) any person who subsequently becomes a member of the Board
(other than an employee of the Company) whose election or nomination for
election to the Board is recommended by a majority of the Continuing
Directors.

     

    (j)           “Date of Termination” shall
mean (i) if the Executive’s employment is terminated by his death, the date of
his death and (ii) if the Executive’s employment is terminated for any other
reason, the date specified in the written notice of termination delivered by the
Executive to the Company (or if no such date is specified, the last day of the
Executive’s active employment with the Company).

     

    (k)           “Disability” shall mean any
mental or physical illness, condition, disability or incapacity that can be
expected to result in death or can be expected to last for a continuous period
of not less than 12 months, and which:

     

    (i)           Prevents
the Executive from discharging all of his essential job responsibilities and
employment duties;

     

    (ii)           Shall
be attested to in writing by a physician or group of physicians selected by the
Executive and acceptable to the Company; and

     

    
      
         

      

      
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    (iii)           Has
prevented the Executive from so discharging his duties for any 180 days in any
365 day period.

     

    A
Disability shall be deemed to have occurred on the 180th day in
such 365 day period.

     

    (l)           “Executive” shall mean Lew
Frankfort.

     

    (m)           “Fair Market Value” shall mean,
as of any given date, the fair market value of a share of Common Stock on such
date determined by such methods or procedures as may be established from time to
time by the Committee.  Unless otherwise determined by the Committee,
the Fair Market Value of a share of Common Stock as of any date shall be the
average of the high and low trading prices for a share of Common Stock as
reported on the New York Stock Exchange (or any national securities exchange on
which the Common Stock is then listed) for such date or, if no such prices are
reported for that date, the average of the high and low trading prices on the
next preceding date for which such prices were reported.

     

    (n)           “Fiscal Year PRSUs” shall have
the meaning set forth on Annex B.

     

    (o)           A
performance level of “Good” with respect to any
Performance Goal shall have the meaning set forth on Annex C.

     

    (p)           The
Executive shall have “Good
Reason” to resign his employment upon the occurrence of any of the
following:  (i) failure of the Company to continue the Executive in
the position of Chairman and Chief Executive Officer; (ii) a material diminution
in the nature or scope of the Executive’s responsibilities, duties or authority
(including, without limitation, the Executive’s failure to continue to serve as
member of the Board); (iii) relocation of the Company’s executive offices more
than 50 miles outside of New York, New York or relocation of Executive away from
the executive offices; (iv) failure of the Company to timely make any material
payment or provide any material benefit under the Executive’s employment
agreement with the Company, or the Company’s material reduction of any
compensation, equity or benefits that the Executive is eligible to receive under
his employment agreement; or (v) the Company’s material breach of the
Executive’s employment agreement; provided, however, that
notwithstanding the foregoing the Executive may not resign his employment for
Good Reason unless: (x) the Executive provides the Company with at least 30 days
prior written notice of his intent to resign for Good Reason (which notice is
provided not later than the 60th day following the occurrence of the event
constituting Good Reason) and (y) the Company does not remedy the alleged
violation(s) within such 30-day period; and, provided, further, that
Executive may resign his employment for Good Reason if in connection with any
Change in Control the surviving entity does not assume his employment agreement
(or, with the written consent of the Executive, substitute a substantially
identical agreement) with respect to the Executive in writing delivered to the
Executive prior to, or as soon as reasonably practicable following, the
occurrence of such Change in Control

     

    (q)           A
performance level of “Marginal” with respect to any
Performance Goal shall have the meaning set forth on Annex C.

     

    (r)           A
performance level of “Outstanding” with respect to
any Performance Goal shall have the meaning set forth on Annex C.

     

    
      
         

      

      
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    (s)           “Performance Criteria” shall
mean the criteria that the Committee selects for purposes of establishing the
Performance Goals.  The Performance Criteria that will be used to
establish Performance Goals are limited to the following: net earnings (either
before or after interest, taxes, depreciation and amortization), economic
value-added (as determined by the Committee), sales or revenue, net income
(either before or after taxes), operating earnings or income, cash flow
(including, but not limited to, operating cash flow and free cash flow), funds
from operations, cash flow return on capital, return on investment, return on
stockholders’ equity, return on assets or net assets, return on capital,
stockholder returns, return on sales, gross or net profit margin, productivity,
expense, margins, operating efficiency, cost reduction or savings, customer
satisfaction, working capital, earnings or diluted earnings per share, price per
share of Stock, and market share, any of which may be measured either in
absolute terms or as compared to any incremental increase or as compared to
results of a peer group.  The Committee shall, within the time
prescribed by Section 162(m) of the Code, define in an objective fashion the
manner of calculating the Performance Criteria it selects to use for the
Performance Period or a fiscal year of the Company.

     

    (t)           “Performance Goals” shall mean
the Performance Goals (as defined in the Plan) established in writing by the
Committee for the Performance Period, or for a fiscal year of the Company during
the Performance Period, based on the Performance Criteria, and set forth on
Annex
C.

     

    (u)           “Performance Period” shall mean
the period beginning on June 28, 2009 and ending on June 29, 2013.

     

    (v)           “Performance Period PRSUs”
shall have the meaning set forth on Annex B.

     

    (w)           “Person” shall mean an
individual, partnership, corporation, business trust, limited liability company,
joint stock company, trust, unincorporated association, joint venture,
governmental authority or other entity of whatever nature.

     

    (x)           “PRSU Gain” shall mean an
amount equal to the product of (i) the number of shares of Common Stock that are
distributed pursuant to the PRSU Award and (ii) the Fair Market Value per share
of Common Stock on the date of such distribution.

     

    (y)           “Retention Period” shall mean
the period beginning on the Vesting Date and ending on the second anniversary of
the Vesting Date.

     

    (z)           “Section 409A” shall mean
Section 409A of the Code and the Department of Treasury Regulations and other
interpretive guidance issued thereunder, including without limitation any such
regulations or guidance that may be issued after the date hereof.

     

    (aa)           “Section 5(a) Portion” shall
mean a number of PRSUs equal to the sum of (x) the number of Fiscal Year PRSUs
that relate to any fiscal year of the Company that ended on or prior to the Date
of Termination due to death or Disability (assuming for these purposes that (A)
the Company’s performance would not be Marginal or below for any fiscal year
that ends following the Date of Termination and (B) the Company’s performance
would be at least Superior for at least one fiscal year that ends following the
Date of Termination), (y) 102,424 PRSUs (the Target
Number of Performance Period PRSUs) and (z) the ratio of (i) the product of (A)
$1,750,000 and (B) the number of fiscal years during the Performance Period that
have not ended on or prior to the Date of Termination due to death or
Disability, to (ii) the Fair Market Value per share of Common Stock on the first
day of the fiscal year in which the Date of Termination due to death or
Disability occurs.

     

    
      
         

      

      
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    (bb)           “Section 5(d) Portion” shall
mean a number of PRSUs equal to the sum of (x) 102,424 PRSUs (the Target
Number of Performance Period PRSUs) and (y) the ratio of (i) the product of (A)
$1,750,000 and (B) the number of fiscal years during the Performance Period that
have not ended prior to the Date of Termination (or date of Change in Control,
if later), to (ii) the Fair Market Value per share of Common Stock on the first
day of the fiscal year in which the Date of Termination, or Change in Control,
as applicable, occurs.

     

    (cc)           A
performance level of “Superior” with respect to any
Performance Goal shall have the meaning set forth on Annex C.

     

    (dd)           “Target Number of PRSUs” shall,
with respect to each of the Performance Period PRSUs and the Fiscal Year PRSUs,
mean that certain number of PRSUs calculated in accordance with the formula set
forth on Annex
B for the Performance Period or an individual fiscal year, as
applicable.

     

    (ee)           “Vesting Date” shall mean June
29, 2013.

     

    (ff)           “Voting Stock” shall mean all
capital stock of the Company which by its terms may be voted on all matters
submitted to stockholders of the Company generally.

     

    

    
      
         

      

      
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    Exhibit
F-Annex B

    

     

    PERFORMANCE
RESTRICTED STOCK UNIT TERMS

     

    As set
forth in that certain Performance Restricted Stock Unit Award Grant Notice and
Agreement to which this Annex B is attached
(the “Agreement”), this
Annex B sets
forth certain terms and conditions related to the PRSUs granted pursuant to the
Agreement.  Capitalized terms not defined herein are defined in the
Agreement or in the Definitions Annex attached to the Agreement as Annex A.

     

    
      	
              Executive:

            	
              Lew
      Frankfort

               

            
	
              Award
      Date:

            	
              August
      6, 2009

               

            
	
              Performance
      Period:

            	
              June
      28, 2009 through June 29, 2013 (i.e., the Company’s 2010 through 2013
      fiscal years)

               

            
	
              Target
      Value of Award:

            	
              The
      aggregate target value of the Award is $10,000,000, divided as
      follows:

               

              (a)    $7,000,000
      based on the Company’s performance as measured against specified
      pre-established performance goals for each of the Company’s 2010 through
      2013 fiscal years (“Fiscal Year
      PRSUs”).

              (b)    $3,000,000
      based on the Company’s aggregate international growth during the
      Performance Period (“Performance Period
      PRSUs”).

               

            
	
              Target
      Number of PRSUs:

            	
              The
      Target Number of PRSUs shall be determined as follows:

               

              (a)           Fiscal Year
      PRSUs:

               

              (i)       Fiscal Year
      2010:  59,747
PRSUs

               

              (ii)   
         Fiscal Year
      2011: That number of PRSUs equal to the ratio of:
      (A). $1,750,000, to (B)the Fair Market Value
      per share of Common Stock on the date the Committee approves the
      performance goals for Fiscal Year 2011

               

              (iii)       Fiscal Year
      2012: That number of PRSUs equal to the ratio of: (A) $1,750,000,
      to (B)the
      Fair Market Value per share of Common Stock on the date the Committee
      approves the performance goals for Fiscal Year 2012

               

              (iv)       Fiscal Year
      2013: That number of PRSUs equal to the ratio of: (A) $1,750,000,
      to (B)the
      Fair Market Value per share of Common Stock on the date the Committee
      approves the performance goals for Fiscal Year 2013

               

            

    

    

    
      
         

      

      
        B-1

        
          

        

      

      
         

      

    

    

    
      	 
      	
              Fractional
      PRSUs shall not be granted, and the number of PRSUs determined pursuant to
      (ii), (iii) and (iv) will be rounded down to the nearest whole number to
      eliminate fractional PRSUs.

               

              (b)           Performance Period
      PRSUs:  102,424
      PRSUs

               

            
	
              Actual
      Number of PRSUs:

            	
              The
      actual number of PRSUs which vest pursuant to the Award may be greater
      than or less than the Target Number of PRSUs based on the Company’s
      achievement of the Performance Goals set forth on Annex C and
      determined in accordance with the Vesting Schedule set forth
      below.

               

            
	
              Vesting
      Schedule:

            	
              Subject
      to subsection (c), below, the PRSUs shall become vested on the Vesting
      Date based on the Company’s achievement of the Performance Goals set forth
      on Annex C as follows:

               

              (a)           Fiscal Year
      PRSUs:

               

              With
      respect to the performance of the Company in each of the Company’s 2010 –
      2013 fiscal years, the number of PRSUs vesting on the Vesting Date shall
      be:

               

              (i)         
      Zero, if the Company performance level for such fiscal year is less than
      or equal to Marginal;

               

              (ii)         
      67% of the Target Number of PRSUs for such fiscal year if the Company
      performance level for such fiscal year is Good;

               

              (iii)         
      100% of the Target Number of PRSUs for such fiscal year if the Company
      performance level for such fiscal year is Superior; and

               

              (iv)         
      133% of the Target Number of PRSUs for such fiscal year if the Company
      performance level for such fiscal year is Outstanding.

               

              If
      the Company performance level for a fiscal year is between Marginal and
      Good, between Good and Superior, or between Superior and Outstanding, the
      number of PRSUs that may become vested with respect to such fiscal year on
      the Vesting Date shall be determined by means of linear
      interpolation.

               

              Notwithstanding
      the foregoing, no Fiscal Year PRSUs in excess of the Target Number of
      PRSUs shall vest on the Vesting Date with respect to performance in any
      fiscal year unless (x) the Company’s performance level was greater than
      Superior in at least two of the fiscal years during the Performance
      Period, and (y) the Company’s performance level was at least Marginal in
      every fiscal year during the Performance Period.

               

              (b)    Performance Period
      PRSUs:

               

              The
      number of PRSUs vesting on the Vesting Date shall be:

               

            

    

    

    
      
         

      

      
        B-2

        
          

        

      

      
         

      

    

    

    
      	 
      	
              (i)         
      Zero, if the Company performance level for the Performance Period is less
      than or equal to Marginal;

               

              (ii)         
      50% of the Target Number of PRSUs if the Company performance level for the
      Performance Period is Good;

               

              (iii)         
      100% of the Target Number of PRSUs if the Company performance level for
      the Performance Period is Superior; and

               

              (iv)         
      133% of the Target Number of PRSUs if the Company performance level for
      the Performance Period is Outstanding.

               

              If
      the Company performance level for the Performance Period is between
      Marginal and Good, between Good and Superior, or between Superior and
      Outstanding, the number of PRSUs that may become vested on the Vesting
      Date shall be determined by means of linear interpolation.

               

              (c)         
      Termination of
      Employment Prior to Vesting Date:

               

              Notwithstanding
      the foregoing subsections (a) and (b), in the event of the Executive’s
      termination of employment prior to the Vesting Date, any or all Fiscal
      Year PRSUs and Performance Period PRSUs shall be subject to forfeiture in
      accordance with Section 5 of the Agreement (and no PRSUs that are
      forfeited pursuant to Section 5 of the Agreement shall become vested
      pursuant to this Annex
      B).

               

            
	
              Dividend
      Equivalents:

            	
              (a)     The
      Executive shall be eligible to receive Dividend Equivalents (as defined in
      the Plan) with respect to the Award (the “Dividend Equivalent
      PRSUs”).   Subject to subsection (b), below, the
      amount of the Dividend Equivalent PRSUs shall be determined as of the
      Vesting Date (or, if earlier, the date the Award is distributed to
      Executive pursuant to Section 5 of the Agreement) and shall be distributed
      in accordance with the terms of the Agreement.  For purposes of
      determining the amount of Dividend Equivalent PRSUs (and subject to
      subsection (b), below): (i) an amount representing dividends payable on
      the number of shares of Common Stock equal to (A) the number of
      Performance Period PRSUs and (B) Fiscal Year PRSUs  with respect
      to fiscal years beginning on or prior to the dividend record date shall be
      deemed reinvested in Common Stock and credited as additional PRSUs as of
      the dividend payment date; and (ii) (A) with respect to the Performance
      Period PRSUs, the Company’s performance will be deemed to be Outstanding,
      (B) with respect to the Fiscal Year PRSUs for the fiscal year in which the
      dividend record date occurs, the Company’s performance level will be
      deemed to be Outstanding; provided, however, that in the
      event the Company’s performance level is Marginal or below in any fiscal
      year that ends prior to the dividend record date, the Company’s
      performance for the fiscal year in which the dividend record date occurs
      shall be deemed to be Superior, and (C) with respect to the Fiscal Year
      PRSUs for the fiscal years ending prior to the fiscal year in which the
      dividend record date occurs, the Company’s performance will be based on
      actual results for such prior fiscal
years.

            

    

    

    
      
         

      

      
        B-3

        
          

        

      

      
         

      

    

    

    
      	 
      	
               

              (b)     All
      Dividend Equivalent PRSUs (including Dividend Equivalent PRSUs paid with
      respect to any prior year’s Dividend Equivalent PRSUs) will be subject to
      forfeiture if the underlying PRSUs are forfeited in accordance with the
      forfeiture and vesting provisions set forth in Section 5 of the Agreement
      and this Annex
      B.

               

            
	
              Transfer
      Restrictions:

            	
              The
      PRSUs shall be subject to the transfer restrictions set forth in the
      Agreement and the Retention Requirements set forth below.

               

            
	
              Retention
      Requirements:

            	
              Following
      the Vesting Date, 50% of the net number of shares of Common Stock
      distributed to the Executive pursuant to the vesting of the Award (after
      the deduction of shares for tax withholding in accordance with the
      Agreement) must be retained by the Executive until the expiration of the
      Retention Period and during such period the Executive may not in any
      manner, directly or indirectly, transfer, assign, sell, exchange, pledge,
      hypothecate or otherwise dispose of any such shares of Common
      Stock.

               

              Notwithstanding
      the foregoing, the Retention Period shall not apply (i) following a
      termination of employment due to death or Disability, (ii) following a
      termination of employment without Cause or for Good Reason that occurs
      within 12 months following a Change in Control, or (iii) upon a Change in
      Control that occurs within the six months following a termination of
      employment without Cause or for Good Reason.

               

            
	
              Performance
      Goals:

            	
              The
      Award is intended to qualify as “performance-based compensation” within
      the meaning of Section 162(m) of the Code.

               

              The
      Performance Goals set forth on Annex C shall
      be established and the level of achievement of such Performance Goals
      shall be determined in the following manner:

               

              (a)           Fiscal Year
      PRSUs

               

              No
      later than 90 days following the commencement of each of the Company’s
      fiscal years during the Performance Period (or such earlier time as may be
      required under Section 162(m) of the Code), the Committee shall, in
      writing, select the Performance Criteria for such fiscal year and
      establish the Performance Goals and the Target Number of PRSUs which may
      be earned for such fiscal year based on the Performance
      Criteria.  Following the completion of each fiscal year, the
      Committee shall certify in writing whether and the extent to which the
      Performance Goals have been achieved for such fiscal year.

               

              (b)Performance Period
      PRSUs

               

              No
      later than 90 days following the commencement of the Performance Period,
      the Committee shall, in writing, select the Performance Criteria for the
      Performance Period and establish the Performance Goals and the Target
      Number of PRSUs which may be earned for the Performance Period based on
      the Performance Criteria.  Following the completion of the
      Performance Period, the Committee shall certify in writing whether and the
      extent to which the Performance Goals have been achieved for the
      Performance Period.

               

            

    

    

    
      
         

      

      
        B-4

        
          

        

      

      
         

      

    

    

    
      	 
      	
              Notwithstanding
      any other provision of the Agreement (or any of its annexes), the Award
      shall be subject to any additional limitations set forth in Section 162(m)
      of the Code or any regulations or rulings thereunder that are requirements
      for qualification as “performance-based compensation,” and the Agreement
      shall be deemed amended to the extent necessary to conform to such
      requirements.

               

            

    

    

     

    
      
         

      

      
        B-5

        
          

        

      

      
         

      

    

    Exhibit
F-Annex C

    

     

    PERFORMANCE
GOALS

     

    I.           Fiscal Year
PRSUs

     

    The
Performance Goals for the Fiscal Year PRSUs for each of fiscal years 2010
through 2013 shall equal the performance goals for such fiscal year to be
adopted by the Human Resources Committee of the Board under the Company’s
Performance-Based Annual Incentive Plan (together with any successor plan
adopted by the Company that provides for “performance-based compensation” within
the meaning of Section 162(m) of the Code, the “Bonus Plan”).

     

    Each of
the terms “Good,” “Marginal,” “Outstanding” and “Superior”, with respect to any
Performance Goal for Fiscal Year PRSUs in any fiscal year, shall have the same
value as adopted by the Human Resources Committee for such fiscal year pursuant
to the Bonus Plan.

     

    II.           Performance Period
PRSUs

     

    The
Performance Goal for the Performance Period PRSUs shall equal the target to be
approved by the Human Resources Committee on August 6, 2009 for aggregate net
sales by Coach International, excluding Coach Japan, during the final fiscal
year of the Performance Period.

     

     Each
of the terms “Good,” “Marginal,” “Outstanding” and “Superior”, with respect to
such Performance Goal for the Performance Period PRSUs, shall have the same
value as adopted by the Human Resources Committee on August 6,
2009.

     

    
      
         

      

      
        C-1

        
          

        

      

      
         

      

    

    Exhibit
F-Annex D

    

     

    RESTRICTIVE
COVENANTS

     

    Capitalized
terms used but not otherwise defined herein shall have the meanings ascribed to
them in the Agreement to which this Annex C is attached
or in the Definition Annex attached to the Agreement as Annex B.

     

    1.           The
Executive shall not, at any time during his employment or during the 24-month
period following the Date of Termination (the “Restricted Period”) directly
or indirectly engage in, have any equity interest in, or manage or operate any
(a) Competitive Business (as defined below), (b) new luxury accessories business
that competes directly with the existing or planned product lines of the Company
or (c) business with respect to which Reed Krakoff is a designer or marketer (or
with respect to which Reed Krakoff otherwise performs similar duties to those he
performs for the Company); provided, however, that the
Executive shall be permitted to acquire a passive stock or equity interest in
such a business provided the stock or other equity interest acquired is not more
than five percent (5%) of the outstanding interest in such
business.  For purposes of these Restrictive Covenants, “Competitive Business” shall
mean any entity that, as of the date of the Executive’s termination of
employment, the Committee has designated in its sole discretion as an entity
that competes with any of the businesses of the Company; provided, that (i) not more
than 20 entities (which term “entities” shall include any subsidiaries, parent
entities and other affiliates thereof) shall be designated as Competitive
Businesses at one time and (ii) such entities are the same 20 entities used for
any list of competitive entities for any other arrangement with an executive of
the Company; and, provided
further, that the Committee may change its designation of Competitive
Businesses at any time that is not less than 90 days prior to the Executive’s
termination of employment upon written notice thereof to the Executive (and any
such change within the 90 day period immediately preceding the Executive’s
termination of employment shall not be effective).

     

    2.           During
the Restricted Period, the Executive will not, directly or indirectly recruit or
otherwise solicit or induce any employee, director, consultant, wholesale
customer, vendor, supplier, lessor or lessee of the Company to terminate its
employment or arrangement with the Company, otherwise change its relationship
with the Company, or establish any relationship with the Executive or any of his
affiliates for any business purpose.

     

    3.           Except
as required in the good faith opinion of the Executive in connection with the
performance of the Executive’s duties hereunder or as specifically set forth in
this Section 3, the Executive shall, in perpetuity, maintain in confidence and
shall not directly, indirectly or otherwise, use, disseminate, disclose or
publish, or use for his benefit or the benefit of any person, firm, corporation
or other entity any confidential or proprietary information or trade secrets of
or relating to the Company, including, without limitation, information with
respect to the Company’s operations, processes, products, inventions, business
practices, finances, principals, vendors, suppliers, customers, potential
customers, marketing methods, costs, prices, contractual relationships,
regulatory status, business plans, designs, marketing or other business
strategies, compensation paid to employees or other terms of employment, or
deliver to any person, firm, corporation or other entity any document, record,
notebook, computer program or similar repository of or containing any such
confidential or proprietary information or trade secrets.  The parties
hereby stipulate and agree that as between them the foregoing matters are
important, material and confidential proprietary information and trade secrets
and affect the successful conduct of the businesses of the Company (and any
successor or assignee of the Company).  Upon termination of the
Executive’s employment with the Company for any reason, the Executive will
promptly deliver to the Company all correspondence, drawings, manuals, letters,
notes, notebooks, reports, programs, plans, proposals, financial documents, or
any other documents concerning the Company’s customers, business plans, designs,
marketing or other business strategies, products or processes, provided that the Executive
may retain his rolodex, address book and similar information and any
non-proprietary documents he received as a director.

     

    
      
         

      

      
        D-1

        
          

        

      

      
         

      

    

    

     

    4.           Notwithstanding
Section 3, the Executive may respond to a lawful and valid subpoena or other
legal process or other government or regulatory inquiry but shall give the
Company prompt notice thereof (except to the extent legally prohibited), and
shall, as much in advance of the return date as is reasonably practicable, make
available to the Company and its counsel copies of any documents sought which
are in the Executive’s possession or to which the Executive otherwise has
reasonable access.  In addition, the Executive shall reasonably
cooperate with and assist the Company and its counsel at any time and in any
manner reasonably requested by the Company or its counsel (with due regard for
the Executive’s other commitments if he is not employed by the Company) in
connection with any litigation or other legal process affecting the Company of
which the Executive has knowledge as a result of his employment with the Company
(other than any litigation with respect to his employment
agreement).  In the event of such requested cooperation, the Company
shall reimburse the Executive’s reasonable out of pocket expenses.

     

    5.           The
Executive shall not disparage the Company, any of its products or practices, or
any of its directors, officers, agents, representatives, or employees, either
orally or in writing, at any time.  The Company (including without
limitation its directors) shall not disparage the Executive, either orally or in
writing, at any time.  Notwithstanding the foregoing, nothing in this
Section 5 shall limit the ability of the Company or the Executive, as
applicable, to provide truthful testimony as required by law or any judicial or
administrative process.

     

    6.           The
Executive agrees that all strategies, methods, processes, techniques, marketing
plans, merchandising schemes, themes, layouts, mechanicals, trade secrets,
copyrights, trademarks, patents, ideas, specifications and other material or
work product (“Intellectual
Property”) that the Executive creates, develops or assembles in
connection with his employment hereunder shall become the permanent and
exclusive property of the Company to be used in any manner it sees fit, in its
sole discretion.  The Executive shall not communicate to the Company
any ideas, concepts, or other intellectual property of any kind (other than in
his capacity as an officer of the Company) which (a) were earlier communicated
to the Executive in confidence by any third party as proprietary information, or
(b) the Executive knows or has reason to know is the proprietary information of
any third party.  Further, the Executive shall adhere to and comply
with the Company’s Global Business Integrity Program Guide.  All
Intellectual Property created or assembled in connection with the Executive’s
employment hereunder shall be the permanent and exclusive property of the
Company.  The Company and the Executive mutually agree that all
Intellectual Property and work product created in connection with the
Executive’s employment, which is subject to copyright, shall be deemed to be
“work made for hire,” and that all rights to copyrights shall be vested in the
Company.  If for any reason the Company cannot be deemed to have
commissioned “work made for hire,” and its rights to copyright are thereby in
doubt, then the Executive agrees not to claim to be the proprietor of the work
prepared for the Company, and to irrevocably assign to the Company, at the
Company’s expense, all rights in the copyright of the work prepared for the
Company.

     

    
      
         

      

      
        D-2

        
          

        

      

      
         

      

    

    

     

    7.           As
used in these Restrictive Covenants, the term “Company” shall include the
Company and any of its affiliates or direct or indirect
subsidiaries.

     

    8.           The
Company and the Executive expressly acknowledge and agree that the agreements
and covenants contained in these Restrictive Covenants are
reasonable.  In the event, however, that any agreement or covenant
contained in these Restrictive Covenants shall be determined by any court of
competent jurisdiction to be unenforceable by reason of its extending for too
great a period of time or over too great a geographical area or by reason of its
being too extensive in any other respect, it will be interpreted to extend only
over the maximum period of time for which it may be enforceable, and/or over the
maximum geographical area as to which it may be enforceable and/or to the
maximum extent in all other respects as to which it may be enforceable, all as
determined by such court in such action.

     

    

     

    
      
         

      

      
        D-3Unassociated Document

    Exhibit
10.19

    
        
    

    2004
Stock Incentive Plan

    Performance
Restricted Stock Unit Award Grant Notice and Agreement

     

    JERRY STRITZKE

     

    Coach,
Inc. (the “Company”) is
pleased to confirm that you have been granted a performance restricted stock
unit award (the “Award”), effective as of August 5, 2010 (the
“Award Date”), as
provided in this Performance Restricted Stock Unit Award Grant Notice and
Agreement (including all annexes attached hereto, this “Agreement”) pursuant to the
Coach, Inc. 2004 Stock Incentive Plan (as amended, the “Plan”).  The Award
is subject to all of the terms and conditions set forth in this
Agreement.

     

    1.           Defined
Terms.  Capitalized terms used but not otherwise defined in
this Agreement shall have the meanings set forth in the Definition Annex
attached hereto as Annex A.

     

    2.           Award.  Subject to
the restrictions, limitations and conditions described in this Agreement, the
Company hereby awards to you as of the Award Date performance restricted stock
units (the “PRSUs”) in
accordance with the terms and conditions of this Agreement.  PRSUs are
considered Performance Stock Units under the Plan.  Each PRSU
represents the right to receive one share of Common Stock upon the satisfaction
of the terms and conditions of this Agreement and the Plan (and in particular
the terms and conditions set forth on Annex B) (the “Restrictions”).  While
the Restrictions are in effect, the PRSUs are not transferable by you by means
of sale, assignment, exchange, pledge, or otherwise.  The number of
PRSUs subject to the Award shall be determined in accordance with the terms of
Annex
B.

     

    3.           Vesting.  The PRSUs
will remain restricted and may not be sold or transferred by you until they have
become vested pursuant to the terms of this Agreement and the vesting provisions
set forth on Annex
B.

     

    4.           Distribution of the
Award.  Except as otherwise provided by Section 5(d), on, or as
soon as reasonably practicable following, the Vesting Date (and in no event
later than the last date permitted by Treasury Regulation Section 1.409A-3(d)),
the Committee will release the portion of the Award that has become vested as of
the Vesting Date.  Applicable withholding taxes will be settled by
withholding a number of shares of
Common Stock with a market value not less than the amount of such taxes
(determined at the minimum applicable rates), and the net number of shares of
Common Stock subject to the Award shall be distributed to you; provided that in the event
that the Company is liquidated in bankruptcy (a) the Committee will not release
shares of Common Stock pursuant to the Award and (b) all payments made
pursuant to the Award will be made in a per-share cash payment equal to the fair
market value per share of Common Stock on the distribution date.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    

    5.           Termination of
Employment.

     

    (a)           Death or
Disability.  If prior to the Vesting Date you cease active
employment with the Company because of your death or Disability (i) any portion
of the Fiscal Year PRSUs that relates to a fiscal year of the Company that ended
on or prior to the Date of Termination that would have become vested had you
remained employed by the Company through the Vesting Date shall become vested
effective as of the Vesting Date and (ii) the Performance Period PRSUs and any
portion of the Fiscal Year PRSUs that relates to a fiscal year that has not
ended on or prior to the Date of Termination shall thereupon be forfeited; provided, however, that the Committee
may, in its sole discretion, cause any or all of the Section 5(a) Portion to
become vested effective as of the Date of Termination.

     

    (b)           Termination without Cause or for Good
Reason.  Except as otherwise provided in Section 5(d) with
respect to certain terminations of employment in connection with a Change in
Control, if prior to the Vesting Date your employment is terminated by the
Company without Cause or by you for Good Reason, all Fiscal Year PRSUs and
Performance Period PRSUs that would have been eligible to become vested with
respect to the Award had you remained employed through the Vesting Date shall
become vested as of the Vesting Date, pursuant to the terms and conditions set
forth on Annex
B, based on the Company’s performance through the Vesting
Date.

     

    (c)           Termination for Cause or without Good
Reason.  If prior to the Vesting Date your employment is
terminated by the Company for Cause or by you without Good Reason (including,
without limitation, by reason of your retirement) the Award shall thereupon be
forfeited in its entirety.

     

    (d)           Certain Terminations of Employment in
connection with a Change in Control.  Notwithstanding Section
5(b), if your employment is terminated by the Company without Cause or by you
for Good Reason prior to the Vesting Date and within six months prior to a
Change in Control or during the 12 month period immediately following such
Change in Control, then, effective as of the later of the Date of Termination or
the date of the Change in Control, the Award shall become vested with respect to
(i) any portion of the Fiscal Year PRSUs that relates to a fiscal year of the
Company that ended on or prior to the Date of Termination (or date of the Change
in Control, if later) that would have become vested had you remained employed by
the Company through the Vesting Date (assuming for these purposes that the
Company’s performance (A) would not be Marginal or below for any fiscal year
that ends following the Date of Termination (or date of the Change in Control,
if later) and (B) would be above Superior in at least one fiscal year that ends
following the Date of Termination (or date of Change in Control, if later)) and
(ii) the Section 5(d) Portion, and, notwithstanding Section 4, such vested
portion of the Award shall be distributed in accordance with the provisions of
Section 3 and Annex
B as soon as reasonably practicable following the date of such
vesting.

     

    6.           Forfeiture.  Notwithstanding
anything contained in this Agreement to the contrary, you shall be subject to
the restrictive covenants set forth on Annex D hereto (the
“Restrictive
Covenants”), and you acknowledge and agree that the Company is granting
you the Award in consideration for your agreement to be bound by such
Restrictive Covenants.  Accordingly, if you (a) violate any of the
covenants set forth in Sections 1 or 2 of the Restrictive Covenants or (b)
materially violate any of the covenants set forth in Sections 3, 4 or 5 of the
Restrictive Covenants, then (i) any portion of the Award that has not been
distributed to you prior to the date of such violation shall thereupon be
forfeited and (ii) you shall be required to pay to the Company the amount of all
PRSU Gain.  The forfeiture provisions of this Section 6 shall also
apply, and you shall also be required to pay to the Company the amount of all
PRSU Gain, if you willfully commit any act of fraud, embezzlement,
misappropriation, material misconduct or breach of fiduciary duty against the
Company (or any predecessor thereto or successor thereof) having a material
adverse impact on the Company.

     

    
      
         

      

      
        2

        
          

        

      

      
         

      

    

    

     

    7.           Award Not
Transferable.  The Award will not be assignable or transferable
by you, other than by a qualified domestic relations order or by will or by the
laws of descent and distribution, and will be exercisable during your lifetime
only by you (or your legal guardian or personal representative).

     

    8.           Transferability of Award
Shares. The shares you will receive under the Award on or following the
Vesting Date (or such other vesting date pursuant to Section 5) generally are
freely tradable in the United States.  However, you may not offer,
sell or otherwise dispose of any shares in a way which would: (a) require the
Company to file any registration statement with the Securities and Exchange
Commission (or any similar filing under state law or the laws of any other
country) or to amend or supplement any such filing or (b) violate or cause the
Company to violate the Securities Act of 1933, as amended, the rules and
regulations promulgated thereunder, any other state or federal law, or the laws
of any other country.  The Company reserves the right to place
restrictions required by law on any shares of Common Stock received by you
pursuant to the Award.

     

    9.           Conformity with the
Plan.  The Award is intended to conform in all respects with,
and is subject to applicable provisions of, the Plan.  Inconsistencies
between this Agreement and the Plan shall be resolved in accordance with the
terms of the Plan.  By your acceptance of this Agreement, you agree to
be bound by all of the terms of this Agreement (including the terms of any annex
attached hereto) and the Plan.

     

    10.           No Rights to Continued
Employment.  Nothing in this Agreement confers any right on you
to continue in the employ of the Company and any of its affiliates or direct or
indirect subsidiaries or affects in any way the right of the Company and any of
its affiliates or direct or indirect subsidiaries to terminate your employment
at any time with or without cause.

     

    11.           Miscellaneous.

     

    (a)           Amendment or
Modifications.  The grant of the Award (and the allocation of
PRSUs for each fiscal year and the Performance Period, as applicable) is
documented by the minutes of the Committee, which records are the final
determinant of the number of PRSUs granted in any fiscal year or the Performance
Period, as applicable, and the conditions of any such grant.  The
Committee may amend or modify the Award in any manner to the extent that the
Committee would have had the authority under the Plan initially to grant such
Award, provided that no
such amendment or modification shall directly or indirectly impair or otherwise
adversely affect your rights under this Agreement (including, without
limitation, under Annex B) without your
prior written consent.  Except as in accordance with the two
immediately preceding sentences, this Agreement may be amended, modified or
supplemented only by an instrument in writing signed by both parties
hereto.

     

    
      
         

      

      
        3

        
          

        

      

      
         

      

    

    

     

    (b)           Governing Law.  All
matters regarding or affecting the relationship of the Company and its
stockholders shall be governed by the General Corporation Law of the State of
Maryland.  All other matters arising under this Agreement shall be
governed by the internal laws of the State of New York, including matters of
validity, construction and interpretation.  You and the Company agree
that all claims in respect of any action or proceeding arising out of or
relating to this Agreement shall be heard or determined in any state or federal
court sitting in New York, New York and you and the Company agree to submit to
the jurisdiction of such courts, to bring all such actions or proceedings in
such courts and to waive any defense of inconvenient forum to such actions or
proceedings.  A final judgment in any action or proceeding so brought
shall be conclusive and may be enforced in any manner provided by
law.

     

    (c)           Successors and
Assigns.  Except as otherwise provided herein, this Agreement
will bind and inure to the benefit of the respective successors and permitted
assigns and heirs and legal representatives of the parties hereto whether so
expressed or not.

     

    (d)           Severability.  Whenever
feasible, each provision of this Agreement will be interpreted in such manner as
to be effective and valid under applicable law, but if any provision of this
Agreement is held to be prohibited by or invalid under applicable law, such
provision will be ineffective only to the extent of such prohibition or
invalidity, without invalidating the remainder of this Agreement.

     

    12.           Section 409A.

     

    (a)           In General.  The
parties acknowledge and agree that, to the extent applicable, this Agreement
shall be interpreted in accordance with Section 409A.  Notwithstanding
any provision of this Agreement to the contrary, in the event that the Company
determines that any amounts payable hereunder may be subject to Section 409A,
the Company may adopt (without any obligation to do so or to indemnify you for
failure to do so) such limited amendments to this Agreement and appropriate
policies and procedures, including amendments and policies with retroactive
effect, that the Company reasonably determines are necessary or appropriate to
(i) exempt the amounts payable hereunder from Section 409A and/or preserve the
intended tax treatment of the amounts payable hereunder or (ii) comply with the
requirements of Section 409A.

     

    (b)           Specified Employee Separation from
Service.  Notwithstanding anything to the contrary in this
Agreement, if you are determined to be a “specified employee” within the meaning
of Section 409A as of the date of your “separation from service” as defined in
Treasury Regulation Section 1.409A-1(h) (or any successor regulation), and if
any payments or entitlements provided for in this Agreement constitute a
“deferral of compensation” within the meaning of Section 409A and therefore
cannot be paid or provided in the manner provided herein without subjecting you
to additional tax, interest or penalties under Section 409A, then any such
payment and/or entitlement which would have been payable during the first six
months following your “separation from service” shall instead be paid or
provided to you in a lump sum payment on the first business day immediately
following the six-month anniversary of your “separation from service” (or, if
earlier, the date of your death).

     

    [signature
page follows]

     

     

    
      
         

      

      
        4

        
          

        

      

      
         

      

    

     

    In
witness whereof, the parties hereto have executed and delivered this
Agreement.

     

    COACH,
INC.

     

    

     

    __________________________________

    Sarah
Dunn

     

    Senior
Vice President of Human Resources

     

    Date:
August 5, 2010

     

    

     

    I
acknowledge that I have read and understand the terms and conditions of this
Agreement and of the Plan and I agree to be bound thereto.

     

    AWARD
RECIPIENT:

     

     

    __________________________________

    JERRY STRITZKE

     

    Employee
ID#: _____________________

     

    Date:  ______________

     

    

     

    

     

    
      
         

      

      
        5

        
          

        

      

      
         

      

    

    Annex
A

    

     

    DEFINITION
ANNEX

     

    For
purposes of this Agreement, the following terms have the meanings set forth
below:

     

    (a)           “Award Date” shall have the
meaning set forth in the preamble to this Agreement.

     

    (b)           “Board” shall mean the Board of
Directors of the Company.

     

    (c)           The
Company shall have “Cause” to terminate the
Executive’s employment upon (i) the Executive’s failure to attempt in good faith
to substantially perform the duties of his/her appointed office (other than any
such failure resulting from the Executive’s physical or mental incapacity) which
is not remedied within 30 days after receipt of written notice from the Company
specifying such failure; (ii) the Executive’s failure to attempt in good faith
to carry out, or comply with, in any material respect any lawful and reasonable
directive of the Board, which is not remedied within 30 days after receipt of
written notice from the Company specifying such failure; (iii) the Executive’s
commission at any time of any act or omission that results in, or may reasonably
be expected to result in, a conviction, plea of no contest, or imposition of
unadjudicated probation for any felony (or any other crime involving fraud,
embezzlement, material misconduct or misappropriation having a material adverse
impact on the Company); (iv) the Executive’s unlawful use (including being under
the influence) or possession of illegal drugs on the Company’s premises or while
performing the Executive’s duties and responsibilities; or (v) the Executive’s
willful commission at any time of any act of fraud, embezzlement,
misappropriation, misconduct, or breach of fiduciary duty against the Company
(or any predecessor thereto or successor thereof) having a material adverse
impact on the Company.

     

    (d)           A
“Change in Control”
shall occur upon any of the following events:

     

    (i)           A
“Person” (which
term, for purposes of this Section, shall have the meaning it has when it is
used in Section 13(d) of the Exchange Act, but shall not include the Company,
any underwriter temporarily holding securities pursuant to an offering of such
securities, any trustee or other fiduciary holding securities under an employee
benefit plan of the Company, or any corporation owned, directly or indirectly,
by the stockholders of the Company in substantially the same proportions as
their ownership of Voting Stock of the Company) is or becomes the Beneficial
Owner (as defined in Rule 13d-3 promulgated under the Exchange Act), directly or
indirectly, of Voting Stock representing thirty percent (30%) or more of the
combined voting power of the Company’s then outstanding securities;
or

     

    (ii)           The
Company consummates a reorganization, merger or consolidation of the Company or
the Company sells, or otherwise disposes of, all or substantially all of the
Company’s property and assets, or the stockholders of the Company approve a
liquidation or dissolution of the Company (other than a reorganization, merger,
consolidation or sale which would result in all or substantially all of the
beneficial owners of the Voting Stock of the Company outstanding immediately
prior thereto continuing to beneficially own, directly or indirectly (either by
remaining outstanding or by being converted into voting securities of the
resulting entity), more than fifty percent (50%) of the combined voting power of
the voting securities of the Company or such entity resulting from the
transaction (including, without limitation, an entity which as a result of such
transaction owns the Company or all or substantially all of the Company’s
property or assets, directly or indirectly) outstanding immediately after such
transaction in substantially the same proportions relative to each other as
their ownership immediately prior to such transaction); or

     

    
      
         

      

      
        A-1

        
          

        

      

      
         

      

    

    

     

    (iii)           During
any period of 12 consecutive months, individuals who, at the beginning of such
period, constitute the Board together with any new Director(s) (other than
a  Director designated by a person who shall have entered into an
agreement with the Company to effect a transaction described in paragraphs “i"
or “ii” above) whose election by the Board or nomination for election by the
Company’s stockholders was approved by a vote of at least a majority of the
Directors then still in office who either were Directors at the beginning of the
12-month period or whose election or nomination for election was previously so
approved, cease for any reason to constitute a majority thereof.

     

    (e)           “Code” shall mean the Internal
Revenue Code of 1986, as amended.

     

    (f)           “Committee” shall mean the
Human Resources Committee of the Board.

     

    (g)           “Common Stock” shall mean the
$0.01 par value common stock of the Company.

     

    (h)           “Company” shall mean Coach,
Inc., a Maryland corporation.

     

    (i)           “Continuing Director” shall
mean (i) any member of the Board (other than an employee of the Company) as of
the Award Date or (ii) any person who subsequently becomes a member of the Board
(other than an employee of the Company) whose election or nomination for
election to the Board is recommended by a majority of the Continuing
Directors.

     

    (j)           “Date of Termination” shall
mean (i) if the Executive’s employment is terminated by his death, the date of
his death and (ii) if the Executive’s employment is terminated for any other
reason, the date specified in the written notice of termination delivered by the
Executive to the Company (or if no such date is specified, the last day of the
Executive’s active employment with the Company).

     

    (k)           “Disability” shall mean any
mental or physical illness, condition, disability or incapacity that can be
expected to result in death or can be expected to last for a continuous period
of not less than 12 months, and which:

     

    (i)           Prevents
the Executive from discharging all of his essential job responsibilities and
employment duties;

     

    (ii)           Shall
be attested to in writing by a physician or group of physicians selected by the
Executive and acceptable to the Company; and

     

    (iii)           Has
prevented the Executive from so discharging his duties for any 180 days in any
365 day period.

     

    A
Disability shall be deemed to have occurred on the 180th day in
such 365 day period.

     

    
      
         

      

      
        A-2

        
          

        

      

      
         

      

    

    

     

    (l)           “Executive” shall mean the
executive named on the first page of this Agreement.

     

    (m)         “Fair Market Value” shall mean,
as of any given date, the fair market value of a share of Common Stock on such
date determined by such methods or procedures as may be established from time to
time by the Committee.  Unless otherwise determined by the Committee,
the Fair Market Value of a share of Common Stock as of any date shall be the
average of the high and low trading prices for a share of Common Stock as
reported on the New York Stock Exchange (or any national securities exchange on
which the Common Stock is then listed) for such date or, if no such prices are
reported for that date, the average of the high and low trading prices on the
next preceding date for which such prices were reported.

     

    (n)           “Fiscal Year PRSUs” shall have
the meaning set forth on Annex B.

     

    (o)           A
performance level of “Good” with respect to any
Performance Goal shall have the meaning set forth on Annex C.

     

    (p)           The
Executive shall have “Good
Reason” to resign his employment upon the occurrence of any of the
following:  (i) failure of the Company to continue the Executive in
the position of his/her appointed office; (ii) a material diminution in the
nature or scope of the Executive’s responsibilities, duties or authority
(including, without limitation, the Executive’s failure to continue to serve as
member of the Board); (iii) relocation of the Company’s executive offices more
than 50 miles away from the executive offices at which he/she has agreed to
work; (iv) failure of the Company to timely make any material payment or provide
any material benefit under the Executive’s employment agreement with the
Company, or the Company’s material reduction of any compensation, equity or
benefits that the Executive is eligible to receive under his employment
agreement; or (v) the Company’s material breach of the Executive’s employment
agreement; provided,
however, that notwithstanding the foregoing the Executive may not resign
his employment for Good Reason unless: (x) the Executive provides the Company
with at least 30 days prior written notice of his intent to resign for Good
Reason (which notice is provided not later than the 60th day following the
occurrence of the event constituting Good Reason) and (y) the Company does not
remedy the alleged violation(s) within such 30-day period; and, provided, further, that
Executive may resign his employment for Good Reason if in connection with any
Change in Control the surviving entity does not assume his employment agreement
(or, with the written consent of the Executive, substitute a substantially
identical agreement) with respect to the Executive in writing delivered to the
Executive prior to, or as soon as reasonably practicable following, the
occurrence of such Change in Control

     

    (q)           A
performance level of “Marginal” with respect to any
Performance Goal shall have the meaning set forth on Annex C.

     

    (r)           A
performance level of “Outstanding” with respect to
any Performance Goal shall have the meaning set forth on Annex C.

     

    (s)           “Performance Criteria” shall
mean the criteria that the Committee selects for purposes of establishing the
Performance Goals.  The Performance Criteria that will be used to
establish Performance Goals are limited to the following: net earnings (either
before or after interest, taxes, depreciation and amortization), economic
value-added (as determined by the Committee), sales or revenue, net income
(either before or after taxes), operating earnings or income, cash flow
(including, but not limited to, operating cash flow and free cash flow), funds
from operations, cash flow return on capital, return on investment, return on
stockholders’ equity, return on assets or net assets, return on capital,
stockholder returns, return on sales, gross or net profit margin, productivity,
expense, margins, operating efficiency, cost reduction or savings, customer
satisfaction, working capital, earnings or diluted earnings per share, price per
share of Stock, and market share, any of which may be measured either in
absolute terms or as compared to any incremental increase or as compared to
results of a peer group.  The Committee shall, within the time
prescribed by Section 162(m) of the Code, define in an objective fashion the
manner of calculating the Performance Criteria it selects to use for the
Performance Period or a fiscal year of the Company.

     

    
      
         

      

      
        A-3

        
          

        

      

      
         

      

    

    

     

    (t)           “Performance Goals” shall mean
the Performance Goals (as defined in the Plan) established in writing by the
Committee for the Performance Period, or for a fiscal year of the Company during
the Performance Period, based on the Performance Criteria, and set forth on
Annex
C.

     

    (u)          “Performance Period” shall mean
the period beginning on July 4, 2010 and ending on June 28 2014.

     

    (v)          “Performance Period PRSUs”
shall have the meaning set forth on Annex B.

     

    (w)          “Person” shall mean an
individual, partnership, corporation, business trust, limited liability company,
joint stock company, trust, unincorporated association, joint venture,
governmental authority or other entity of whatever nature.

     

    (x)           “PRSU Gain” shall mean an
amount equal to the product of (i) the number of shares of Common Stock that are
distributed pursuant to the PRSU Award and (ii) the Fair Market Value per share
of Common Stock on the date of such distribution.

     

    (y)           “Section 409A” shall mean
Section 409A of the Code and the Department of Treasury Regulations and other
interpretive guidance issued thereunder, including without limitation any such
regulations or guidance that may be issued after the date hereof.

     

    (z)           “Section 5(a) Portion” shall
mean a number of PRSUs equal to the sum of (x) the number of Fiscal Year PRSUs
that relate to any fiscal year of the Company that ended on or prior to the Date
of Termination due to death or Disability (assuming for these purposes that (A)
the Company’s performance would not be Marginal or below for any fiscal year
that ends following the Date of Termination and (B) the Company’s performance
would be at least Superior for at least one fiscal year that ends following the
Date of Termination), (y) 36,129 PRSUs (the Target
Number of Performance Period PRSUs) and (z) the ratio of (i) the product of (A)
$466,666.67 and (B) the
number of not-yet-completed fiscal years for which there is a Fiscal Year PRSU
Award as of the Date of Termination due to death or Disability, to (ii) the Fair
Market Value per share of Common Stock on the first day of the fiscal year in
which the Date of Termination due to death or Disability occurs.

     

    (aa)         “Section 5(d) Portion” shall
mean a number of PRSUs equal to the sum of (x) 36,129 PRSUs (the Target
Number of Performance Period PRSUs) and (y) the ratio of (i) the product of (A)
$466,666.67 and (B) the
number of not-yet-completed fiscal years for which there is a Fiscal Year PRSU
Award as of the Date of Termination (or date of Change in Control, if later), to
(ii) the Fair Market Value per share of Common Stock on the first day of the
fiscal year in which the Date of Termination, or Change in Control, as
applicable, occurs.

     

    
      
         

      

      
        A-4

        
          

        

      

      
         

      

    

    

     

    (bb)          A
performance level of “Superior” with respect to any
Performance Goal shall have the meaning set forth on Annex C.

     

    (cc)          “Target Number of PRSUs” shall,
with respect to each of the Performance Period PRSUs and the Fiscal Year PRSUs,
mean that certain number of PRSUs calculated in accordance with the formula set
forth on Annex
B for the Performance Period or an individual fiscal year, as
applicable.

     

    (dd)          “Vesting Date” shall mean each
of the vesting dates shown on the vesting schedule on Annex B.

     

    (ee)           “Voting Stock” shall mean all
capital stock of the Company which by its terms may be voted on all matters
submitted to stockholders of the Company generally.

     

    

    
      
         

      

      
        A-5

        
          

        

      

      
         

      

    

    Annex
B

    

     

    PERFORMANCE
RESTRICTED STOCK UNIT TERMS

     

    As set
forth in that certain Performance Restricted Stock Unit Award Grant Notice and
Agreement to which this Annex B is attached
(the “Agreement”), this
Annex B sets
forth certain terms and conditions related to the PRSUs granted pursuant to this
Agreement.  Capitalized terms not defined herein are defined in this
Agreement or in the Definitions Annex attached to this Agreement as Annex A.

     

    

     

    
      	
              Award
      Date:

            	
              August
      5, 2010

               

            
	
              Performance
      Period:

            	
              July
      4, 2010 through June 28, 2014 (i.e., the Company’s 2011 through 2014
      fiscal years)

               

            
	
              Target
      Value of Award:

            	
              The
      aggregate target value of the Award is $2,800,000, divided as
      follows:

               

              (a)    $1,400,000
      based on the Company’s performance as measured against specified
      pre-established performance goals for each of the Company’s 2011 through
      2013 fiscal years (“Fiscal Year
      PRSUs”).

               

              (b)    $1,400,000
      based on the Company’s international sales during fiscal year 2014 (“Performance Period
      PRSUs”).

               

            
	
              Target
      Number of PRSUs:

            	
              The
      Target Number of PRSUs shall be determined as follows:

               

              (a)           Fiscal Year
      PRSUs:

               

              (i)    Fiscal Year
      2011:  12,043
PRSUs

               

              (ii)    Fiscal Year
      2012: That number of PRSUs equal to the ratio of:
      (A) $466,666.67, to

               

              (B)    the Fair
      Market Value per share of Common Stock on the date the Committee approves
      the performance goals for Fiscal Year 2012

               

              (iii)    Fiscal Year
      2013: That number of PRSUs equal to the ratio of: (A) $466,666.67,
      to

               

              (B)    the
      Fair Market Value per share of Common Stock on the date the Committee
      approves the performance goals for Fiscal Year 2013

               

              Fractional
      PRSUs shall not be granted, and the number of PRSUs determined pursuant to
      (ii), (iii) and (iv) will be rounded down to the nearest whole number to
      eliminate fractional PRSUs.

               

              (b)    Performance Period
      PRSUs:  36,129
PRSUs

               

            

    

    

    
      
         

      

      
        B-1

        
          

        

      

      
         

      

    

    

    
      	
              Actual
      Number of PRSUs:

            	
              The
      actual number of PRSUs which vest pursuant to the Award may be greater
      than or less than the Target Number of PRSUs based on the Company’s
      achievement of the Performance Goals set forth on Annex C and
      determined in accordance with the Vesting Schedule set forth
      below.

               

            
	
              Vesting
      Schedule:

            	
              Subject
      to subsection (c), below, the PRSUs shall become vested on the Vesting
      Date based on the Company’s achievement of the Performance Goals set forth
      on Annex C as follows:

               

              a.           Fiscal Year
      PRSUs:

               

              With
      respect to the performance of the Company in each of the Company’s 2011 –
      2013 fiscal years, the number of PRSUs vesting on the Vesting Date shall
      be:

               

              (i)    Zero,
      if the Company performance level for such fiscal year is less than or
      equal to Marginal;

               

              (ii)    67% of
      the Target Number of PRSUs for such fiscal year if the Company performance
      level for such fiscal year is Good;

               

              (iii)    100% of
      the Target Number of PRSUs for such fiscal year if the Company performance
      level for such fiscal year is Superior; and

               

              (iv)    133% of
      the Target Number of PRSUs for such fiscal year if the Company performance
      level for such fiscal year is Outstanding.

               

              The
      Vesting Date for the FY11 Fiscal Year PRSUs shall be June 29,
      2013.

              The
      Vesting Date for the FY12 Fiscal Year PRSUs shall be June 29,
      2013.

              The
      Vesting Date for the FY13 Fiscal Year PRSUs shall be June 28,
      2014.

               

              If
      the Company performance level for a fiscal year is between Marginal and
      Good, between Good and Superior, or between Superior and Outstanding, the
      number of PRSUs that may become vested with respect to such fiscal year on
      the Vesting Date shall be determined by means of linear
      interpolation.

               

              Notwithstanding
      the foregoing, no Fiscal Year PRSUs in excess of the Target Number of
      PRSUs shall vest on the Vesting Date with respect to performance in any
      fiscal year unless the Company’s performance level was at least Marginal
      in every fiscal year for which there is a Fiscal Year PRSU.

               

              (b)    Performance Period
      PRSUs:

               

              The
      number of PRSUs vesting on the Vesting Date shall be:

               

               (i)    Zero,
      if the Company performance level for the Performance Period is less than
      or equal to Marginal;

               

               

              (ii)    50% of
      the Target Number of PRSUs if the Company performance level for the
      Performance Period is Good;

               

            

    

    

    
      
         

      

      
        B-2

        
          

        

      

      
         

      

    

    

    
      	 
      	
              (iii)    100% of
      the Target Number of PRSUs if the Company performance level for the
      Performance Period is Superior; and

               

              (iv)    133% of
      the Target Number of PRSUs if the Company performance level for the
      Performance Period is Outstanding.

               

              The
      Vesting Date for the Performance Period PRSUs shall be June 28,
      2014.

               

              If
      the Company performance level for the Performance Period is between
      Marginal and Good, between Good and Superior, or between Superior and
      Outstanding, the number of PRSUs that may become vested on the Vesting
      Date shall be determined by means of linear interpolation.

               

              (c)    Termination of
      Employment Prior to Vesting Date:

               

              Notwithstanding
      the foregoing subsections (a) and (b), in the event of the Executive’s
      termination of employment prior to the Vesting Date, any or all Fiscal
      Year PRSUs and Performance Period PRSUs shall be subject to forfeiture in
      accordance with Section 5 of this Agreement (and no PRSUs that are
      forfeited pursuant to Section 5 of this Agreement shall become vested
      pursuant to this Annex
      B).

               

            
	
              Dividend
      Equivalents:

            	
              (a)    The
      Executive shall be eligible to receive Dividend Equivalents (as defined in
      the Plan) with respect to the Award (the “Dividend Equivalent
      PRSUs”).   Subject to subsection (b), below, the
      amount of the Dividend Equivalent PRSUs shall be determined as of the
      Vesting Date (or, if earlier, the date the Award is distributed to
      Executive pursuant to Section 5 of this Agreement) and shall be
      distributed in accordance with the terms of this Agreement.  For
      purposes of determining the amount of Dividend Equivalent PRSUs (and
      subject to subsection (b), below): (i) an amount representing dividends
      payable on the number of shares of Common Stock equal to (A) the number of
      Performance Period PRSUs and (B) Fiscal Year PRSUs  with respect
      to fiscal years beginning on or prior to the dividend record date shall be
      deemed reinvested in Common Stock and credited as additional PRSUs as of
      the dividend payment date; and (ii) (A) with respect to the Performance
      Period PRSUs, the Company’s performance will be deemed to be Outstanding,
      (B) with respect to the Fiscal Year PRSUs for the fiscal year in which the
      dividend record date occurs, the Company’s performance level will be
      deemed to be Outstanding; provided, however, that in the
      event the Company’s performance level is Marginal or below in any fiscal
      year that ends prior to the dividend record date, the Company’s
      performance for the fiscal year in which the dividend record date occurs
      shall be deemed to be Superior, and (C) with respect to the Fiscal Year
      PRSUs for the fiscal years ending prior to the fiscal year in which the
      dividend record date occurs, the Company’s performance will be based on
      actual results for such prior fiscal years.

               

            

    

    

    
      
         

      

      
        B-3

        
          

        

      

      
         

      

    

    

    
      	 
      	
              (b)    All
      Dividend Equivalent PRSUs (including Dividend Equivalent PRSUs paid with
      respect to any prior year’s Dividend Equivalent PRSUs) will be subject to
      forfeiture if the underlying PRSUs are forfeited in accordance with the
      forfeiture and vesting provisions set forth in Section 5 of this Agreement
      and this Annex
      B.

               

            
	
              Performance
      Goals:

            	
              The
      Award is intended to qualify as “performance-based compensation” within
      the meaning of Section 162(m) of the Code.

               

              The
      Performance Goals set forth on Annex C shall
      be established and the level of achievement of such Performance Goals
      shall be determined in the following manner:

               

              (a)           Fiscal Year
      PRSUs

               

              No
      later than 90 days following the commencement of each of the Company’s
      fiscal years during the Performance Period (or such earlier time as may be
      required under Section 162(m) of the Code), the Committee shall, in
      writing, select the Performance Criteria for such fiscal year and
      establish the Performance Goals and the Target Number of PRSUs which may
      be earned for such fiscal year based on the Performance
      Criteria.  Following the completion of each fiscal year, the
      Committee shall certify in writing whether and the extent to which the
      Performance Goals have been achieved for such fiscal year.

               

              (b)    Performance Period
      PRSUs

               

              No
      later than 90 days following the commencement of the Performance Period,
      the Committee shall, in writing, select the Performance Criteria for the
      Performance Period and establish the Performance Goals and the Target
      Number of PRSUs which may be earned for the Performance Period based on
      the Performance Criteria.  Following the completion of the
      Performance Period, the Committee shall certify in writing whether and the
      extent to which the Performance Goals have been achieved for the
      Performance Period.

              Notwithstanding
      any other provision of this Agreement (or any of its annexes), the Award
      shall be subject to any additional limitations set forth in Section 162(m)
      of the Code or any regulations or rulings thereunder that are requirements
      for qualification as “performance-based compensation,” and this Agreement
      shall be deemed amended to the extent necessary to conform to such
      requirements.

               

            

    

    

     

    
      
         

      

      
        B-4

        
          

        

      

      
         

      

    

    Annex
C

    

     

    PERFORMANCE
GOALS

     

    I.           Fiscal Year
PRSUs

     

    The
Performance Goals for the Fiscal Year PRSUs for each of fiscal years 2011
through 2013 shall equal the performance goals for such fiscal year to be
adopted by the Human Resources Committee of the Board under the Company’s
Performance-Based Annual Incentive Plan (together with any successor plan
adopted by the Company that provides for “performance-based compensation” within
the meaning of Section 162(m) of the Code, the “Bonus Plan”).

     

    Each of
the terms “Good,” “Marginal,” “Outstanding” and “Superior”, with respect to any
Performance Goal for Fiscal Year PRSUs in any fiscal year, shall have the same
value as adopted by the Human Resources Committee for such fiscal year pursuant
to the Bonus Plan.

     

    II.           Performance Period
PRSUs

     

    The
Performance Goal for the Performance Period PRSUs shall equal the target to be
approved by the Human Resources Committee on August 5, 2010 for aggregate sales
by Coach International, during the final fiscal year of the Performance
Period.

     

    Each of
the terms “Good,” “Marginal,” “Outstanding” and “Superior”, with respect to such
Performance Goal for the Performance Period PRSUs, shall have the same value as
adopted by the Human Resources Committee on August 5, 2010.

     

    
      
         

      

      
        C-1

        
          

        

      

      
         

      

    

    Annex
D

    

     

    RESTRICTIVE
COVENANTS

     

    1.           The
Executive shall not, at any time during his employment or during the 12-month
period following the Date of Termination (the “Restricted Period”) directly
or indirectly engage in, have any equity interest in, or manage or operate any
(a) Competitive Business (as defined below), or (b) new luxury accessories
business that competes directly with the existing or planned product lines of
the Company; provided,
however, that the Executive shall be permitted to acquire a passive stock
or equity interest in such a business provided the stock or other equity
interest acquired is not more than five percent (5%) of the outstanding interest
in such business.  For purposes of these Restrictive Covenants, “Competitive Business” shall
mean any entity that, as of the date of the Executive’s termination of
employment, the Committee has designated in its sole discretion as an entity
that competes with any of the businesses of the Company, provided that the Committee
may change its designation of Competitive Businesses at any time that is not
less than 90 days prior to the Executive’s termination of employment upon
written notice thereof to the Executive (and any such change within the 90 day
period immediately preceding the Executive’s termination of employment shall not
be effective).

     

    2.           During
the Restricted Period, the Executive will not, directly or indirectly recruit or
otherwise solicit or induce any employee, director, consultant, wholesale
customer, vendor, supplier, lessor or lessee of the Company to terminate its
employment or arrangement with the Company, otherwise change its relationship
with the Company, or establish any relationship with the Executive or any of his
affiliates for any business purpose.

     

    3.           Except
as required in the good faith opinion of the Executive in connection with the
performance of the Executive’s duties hereunder or as specifically set forth in
this Section 3, the Executive shall, in perpetuity, maintain in confidence and
shall not directly, indirectly or otherwise, use, disseminate, disclose or
publish, or use for his benefit or the benefit of any person, firm, corporation
or other entity any confidential or proprietary information or trade secrets of
or relating to the Company, including, without limitation, information with
respect to the Company’s operations, processes, products, inventions, business
practices, finances, principals, vendors, suppliers, customers, potential
customers, marketing methods, costs, prices, contractual relationships,
regulatory status, business plans, designs, marketing or other business
strategies, compensation paid to employees or other terms of employment, or
deliver to any person, firm, corporation or other entity any document, record,
notebook, computer program or similar repository of or containing any such
confidential or proprietary information or trade secrets.  The parties
hereby stipulate and agree that as between them the foregoing matters are
important, material and confidential proprietary information and trade secrets
and affect the successful conduct of the businesses of the Company (and any
successor or assignee of the Company).  Upon termination of the
Executive’s employment with the Company for any reason, the Executive will
promptly deliver to the Company all correspondence, drawings, manuals, letters,
notes, notebooks, reports, programs, plans, proposals, financial documents, or
any other documents concerning the Company’s customers, business plans, designs,
marketing or other business strategies, products or processes, provided that the Executive
may retain his rolodex, address book and similar information and any
non-proprietary documents he received as an employee or director.

     

    
      
         

      

      
        D-1

        
          

        

      

      
         

      

    

    

     

    4.           Notwithstanding
Section 3, the Executive may respond to a lawful and valid subpoena or other
legal process or other government or regulatory inquiry but shall give the
Company prompt notice thereof (except to the extent legally prohibited), and
shall, as much in advance of the return date as is reasonably practicable, make
available to the Company and its counsel copies of any documents sought which
are in the Executive’s possession or to which the Executive otherwise has
reasonable access.  In addition, the Executive shall reasonably
cooperate with and assist the Company and its counsel at any time and in any
manner reasonably requested by the Company or its counsel (with due regard for
the Executive’s other commitments if he is not employed by the Company) in
connection with any litigation or other legal process affecting the Company of
which the Executive has knowledge as a result of his employment with the Company
(other than any litigation with respect to his employment
agreement).  In the event of such requested cooperation, the Company
shall reimburse the Executive’s reasonable out of pocket expenses.

     

    5.           The
Executive shall not disparage the Company, any of its products or practices, or
any of its directors, officers, agents, representatives, or employees, either
orally or in writing, at any time.  The Company (including without
limitation its directors) shall not disparage the Executive, either orally or in
writing, at any time.  Notwithstanding the foregoing, nothing in this
Section 5 shall limit the ability of the Company or the Executive, as
applicable, to provide truthful testimony as required by law or any judicial or
administrative process.

     

    6.           The
Executive agrees that all strategies, methods, processes, techniques, marketing
plans, merchandising schemes, themes, layouts, mechanicals, trade secrets,
copyrights, trademarks, patents, ideas, specifications and other material or
work product (“Intellectual
Property”) that the Executive creates, develops or assembles in
connection with his employment hereunder shall become the permanent and
exclusive property of the Company to be used in any manner it sees fit, in its
sole discretion.  The Executive shall not communicate to the Company
any ideas, concepts, or other intellectual property of any kind (other than in
his capacity as an officer of the Company) which (a) were earlier communicated
to the Executive in confidence by any third party as proprietary information, or
(b) the Executive knows or has reason to know is the proprietary information of
any third party.  Further, the Executive shall adhere to and comply
with the Company’s Global Business Integrity Program Guide.  All
Intellectual Property created or assembled in connection with the Executive’s
employment hereunder shall be the permanent and exclusive property of the
Company.  The Company and the Executive mutually agree that all
Intellectual Property and work product created in connection with the
Executive’s employment, which is subject to copyright, shall be deemed to be
“work made for hire,” and that all rights to copyrights shall be vested in the
Company.  If for any reason the Company cannot be deemed to have
commissioned “work made for hire,” and its rights to copyright are thereby in
doubt, then the Executive agrees not to claim to be the proprietor of the work
prepared for the Company, and to irrevocably assign to the Company, at the
Company’s expense, all rights in the copyright of the work prepared for the
Company.

     

    7.           As
used in these Restrictive Covenants, the term “Company” shall include the
Company and any of its affiliates or direct or indirect
subsidiaries.

     

    
      
         

      

      
        D-2

        
          

        

      

      
         

      

    

    

     

    8.           The
Company and the Executive expressly acknowledge and agree that the agreements
and covenants contained in these Restrictive Covenants are
reasonable.  In the event, however, that any agreement or covenant
contained in these Restrictive Covenants shall be determined by any court of
competent jurisdiction to be unenforceable by reason of its extending for too
great a period of time or over too great a geographical area or by reason of its
being too extensive in any other respect, it will be interpreted to extend only
over the maximum period of time for which it may be enforceable, and/or over the
maximum geographical area as to which it may be enforceable and/or to the
maximum extent in all other respects as to which it may be enforceable, all as
determined by such court in such action.

     

    

     

    
      
         

      

      
        D-3

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