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                                                                    EXHIBIT 10.1

                            DEALER MANAGER AGREEMENT

                                                                  April __, 2005

UBS Securities LLC
677 Washington Boulevard
Stamford, CT 06901

As Dealer Manager,

Ladies and Gentlemen:

      Cincinnati Financial Corporation, an Ohio corporation (the "Company"),
plans to make (i) an offer (the "Exchange Offer") for all of the properly
tendered and accepted securities of its 6.9% Debentures due 2028 (the "Old
Debentures") in exchange for newly issued 6.92% Debentures due 2028 (the
"Exchange Debentures", together with the Old Debentures, the "Debentures"), and
(ii) a rescission offer to purchase up to all of the Old Debentures (the
"Rescission Offer"), in each case on the terms and subject to the conditions set
forth in the exchange offer material (the "Exchange Offer Material"), copies of
which have been delivered to you, namely:

      (a)   The Registration Statement (as defined in Section 2(a) hereof);

      (b)   The Prospectus (as defined in Section 2(a) hereof); and

      (c)   The Form of Letter of Transmittal (the "Letter of Transmittal") to
be used by holders tendering Old Debentures pursuant to the Exchange Offer and a
specimen thereof to be sent by brokers, securities dealers, commercial banks,
trust companies and nominees to their clients for whom they hold Old Debentures.

      The Exchange Debentures offered hereby will be issued under the Indenture
dated as of November 1, 2004 between us and The Bank of New York Trust Company,
N.A., as Trustee, as supplemented by the Supplemental Indenture dated as of
November 1, 2004 between us and The Bank of New York Trust Company, N.A., as
further supplemented by the Second Supplemental Indenture to be entered into
between us and The Bank of New York Trust Company, N.A. (which we refer to
collectively herein as the "Indenture").

      The Company hereby appoints you exclusively, and you hereby accept
appointment, as the dealer manager (the "Dealer Manager") in connection with the
Exchange Offer and the Rescission Offer and authorizes you to act on its behalf
in accordance with this Agreement and the terms of the Exchange Offer Material,
which Exchange Offer Material has been prepared by, or with the approval of, the
Company. You and any other broker or securities dealer or any commercial bank or
trust company are authorized to use the Exchange Offer Material in connection
with the solicitation of tenders along with such other offering materials and
information in connection with the Exchange Offer as the Company may approve in
writing ("Additional Material"). You agree to furnish no written material to
holders in connection with the Exchange Offer or the Rescission Offer, other
than the Exchange Offer Material and the Additional Material. It is understood
that nothing in this agreement or the nature of your services shall be deemed to
create an agency relationship between you and the Company.

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      Capitalized terms used but not otherwise defined herein shall have the
meanings ascribed to them in the Prospectus.

      1. Solicitation of Tenders. You agree to use your commercially reasonable
efforts (i) to solicit tenders of Debentures pursuant to the Exchange Offer (ii)
to communicate with brokers, dealers, commercial banks and trust companies with
respect to the Exchange Offer and the Rescission Offer (iii) perform the duties
ascribed to you herein and in the Exchange Offer Material and (iv) to perform
such other services in connection with the Exchange Offer and Rescission Offer
as are customarily performed by investment banks of national standing acting in
such roles in connection with exchange offers and rescission offers similar to
the transaction contemplated hereby. Neither you nor any of your affiliates,
partners, current and former directors, officers, agents, employees or
controlling persons (if any), as the case may be, of you or any of your
affiliates shall have any liability (in tort, contract or otherwise) to the
Company or any other person for any act or omission on the part of any
securities broker or dealer (other than yourselves), commercial bank or trust
company that solicits tenders, and neither you nor any of such other persons or
entities referred to above shall have any liability to the Company or any person
asserting claims on behalf of or in right of the Company in connection with or
as a result of either your engagement or any matter referred to in this
Agreement except to the extent that such liability results from your gross
negligence, bad faith or willful misconduct in performing the services that are
the subject of this Agreement. In soliciting or obtaining a tender of Old
Debentures, you, as Dealer Manager, shall act as independent contractors. No
securities broker or dealer (other than yourselves), commercial bank or trust
company shall be deemed to act as your agent or the agent of the Company, and
you, as Dealer Manager, shall not be deemed the agent of any other securities
broker or dealer or of any commercial bank or trust company. The Company shall
not be deemed to act as agent of the Dealer Manager.

      2. Covenants. The Company and you hereby covenant and agree as follows:

      (a) The Company has filed, in accordance with the provisions of the
Securities Act of 1933, as amended, and the rules and regulations thereunder
(collectively, the "Act"), with the Securities and Exchange Commission (the
"Commission") a registration statement on Form S-4 (File No. 333-123471)
including a prospectus, relating to the Debentures, which incorporates by
reference documents which the Company has filed or will file in accordance with
the provisions of the Securities Exchange Act of 1934, as amended, and the rules
and regulations thereunder (collectively, the "Exchange Act"). Except where the
context otherwise requires, the registration statement, as amended when it
became or becomes effective or as amended or supplemented thereafter, including
all documents filed as a part thereof or incorporated by reference therein, is
herein called the "Registration Statement," and the prospectus, including all
documents incorporated therein by reference, in the form of final prospectus
included in the Registration Statement at the time it became effective, and is
amended and supplemented thereafter is herein called the "Prospectus." As used
herein, "business day" shall mean a day on which the New York Stock Exchange is
open for trading.

      (b) The Company shall prepare the Prospectus describing the maturity,
interest rates, redemption provisions and other terms of the Debentures, as well
as the conditions and procedures to follow in order to effectively tender the
Debentures pursuant to the Exchange Offer and the Recission Offer. The Company
shall furnish the Registration Statement and the Prospectus, and any proposed
amendment or supplement thereto, to you for review and, unless such document is
filed prior to the date hereof, will not file such document with the Commission
or distribute any such proposed amendment or supplement without your consent,
which consent shall not be unreasonably withheld. The Company agrees to furnish
you as many copies as you may reasonably request of the Exchange Offer Material
and Additional Material in final form for use by you in connection with the
Exchange Offer. The Company shall furnish any proposed amended or supplemented
Exchange Offer Material, or prepare or approve any

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Additional Material for use in connection with the Exchange Offer to you for
review and will not distribute such documents without your consent, which
consent shall not be unreasonably withheld.

      (c) The Exchange Offer Material and Additional Material comply and (as
amended or supplemented, if amended or supplemented) will comply in all material
respects with all applicable requirements of the United States federal
securities laws; and such Exchange Offer Material and Additional Material do not
and (as amended or supplemented, if amended or supplemented) will not contain
any untrue statement of a material fact or omit to state any material fact
required to be stated therein or necessary in order to make the statements made
therein, in the light of the circumstances under which they were made, not
misleading.

      (d) The Company and you as Dealer Manager expressly agree that all duly
completed Letters of Transmittal shall be transmitted electronically through The
Depository Trust Company's Automated Tender Offer Program ("ATOP") pursuant to
the procedures described in the Registration Statement and the Prospectus.

      (e) The Company further agrees to furnish to you as many copies as you may
reasonably request of the Exchange Offer Material and shall cause to be mailed
(or distributed electronically) to each registered holder of any Old Debentures,
as soon as practicable, a reasonable number of copies of such Exchange Offer
Material. Thereafter, to the extent practicable until _____, 2005 or at such
other date as you as Dealer Manager and the Company may agree to as to date for
consummation of the Exchange Offer and the Rescission Offer (the "Expiration
Date"), the Company shall use its commercially reasonable efforts to cause
copies of such Exchange Offer Material to be mailed to each person who becomes a
holder of record of any Debentures upon its request therefor.

      (f) During the term of the Exchange Offer and the Rescission Offer, the
Company will advise you as promptly as practicable of (i) the occurrence of any
event which could cause the Company to withdraw or terminate the Exchange Offer
or the Rescission Offer, (ii) any requirement to amend or supplement any
Exchange Offer Material, (iii) the issuance of any communication, comment or
order by the Commission (and, if in writing, will furnish you a copy thereof),
(iv) any litigation or administrative or governmental action with respect to the
Exchange Offer or the Rescission Offer of which the Company becomes aware, and
(v) any other information relating to the Exchange Offer or the Rescission Offer
which you may from time to time reasonably request in the performance of your
duties hereunder. During the term of the Exchange Offer and the Rescission
Offer, you will as promptly as practicable inform the Company of any litigation
or administrative or governmental action with respect to the Exchange Offer or
the Rescission Offer of which you become aware. The Company shall have complete
authority to, and in its discretion may, terminate the Exchange Offer and the
Rescission Offer at any time on or prior to the close of business on the
business day following the Expiration Date; provided that once the Company
announces its acceptance of the Exchange Debentures as set forth in the
Registration Statement and the Prospectus, the Company's acceptance will be
irrevocable. The Company shall have complete authority for the acceptance or
rejection of any and all tenders of Old Debentures.

      (g) If the delivery of a prospectus is required at any time in connection
with the Exchange Offer or the Rescission Offer and if at such time any event
will have occurred as a result of which the Registration Statement and the
Prospectus as then amended or supplemented would include an untrue statement of
a material fact or omit to state any material fact necessary to make the
statements therein, in the light of the circumstances under which they were made
when such Prospectus was delivered, not misleading or necessary to correct any
material statement in any earlier communication with respect to the Exchange
Offer or the Rescission Offer, or, if for any other reason it will be necessary
during such period to amend or supplement the Prospectus in order to comply with
the Act or the Exchange Act, to notify you and upon your request to file such
document and to prepare and furnish without charge to you

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and to any dealer in securities as many copies as you may from time to time
reasonably request of an amended Prospectus or a supplement to the Prospectus
which will correct such statement or omission or effect such compliance, and in
case you are required to deliver a prospectus in connection with offerings of
any of the Exchange Debentures or in connection with the Rescission Offer at any
time under the Act, upon your request to prepare and deliver to you as many
copies as you may reasonably request of an amended or supplemented Prospectus
complying with Section 10(a)(3) of the Act.

      (h) Our offer and solicitation and your solicitation shall be made only in
the United States. No offer, distribution of the Exchange Offer Material or
Additional Material or solicitation shall be made in any other jurisdiction
without your and the Company's prior written consent.

      (i) The Company agrees to furnish to you, to the extent the same is
available to the Company, cards or lists or copies thereof showing the names and
addresses of, and numbers of Old Debentures held by, the registered holders of
Old Debentures as of a recent date, and will use its commercially reasonable
efforts to advise you from day to day during the period of the Exchange Offer
and Rescission Offer as to any transfers of record of Old Debentures. You agree
to use such information only in connection with the Exchange Offer and
Rescission Offer and not to furnish such information to any other person except
in connection with the Exchange Offer or the Rescission Offer.

      (j) The Company will arrange for the Exchange Agent named in the Letter of
Transmittal to inform you during each business day during the Exchange Offer and
Rescission Offer (to be followed on a daily basis by written confirmation) as to
the number of Old Debentures that have been tendered pursuant to the Exchange
Offer and Rescission Offer during the interval since its previous daily report
to you under this provision and such other information as you may reasonably
require in connection with your services hereunder. You are authorized to
communicate directly with the Exchange Agent (and any other exchange agent or
depositary designated or retained by the Company) with respect to matters
relating to the Exchange Offer and Rescission Offer.

      (k) Neither the Company nor any entity controlled, directly or indirectly,
by it has taken, or will take, directly or indirectly, any action which is
designed to or which has constituted or which might reasonably be expected to
cause or result in stabilization or manipulation of the price of any security of
the Company to facilitate the exchange of the Exchange Debentures in connection
with the Exchange Offer or the repurchase of the Old Debentures in connection
with the Rescission Offer.

      3. Compensation and Expenses.

      (a) The Company shall pay to UBS Securities LLC, as compensation for its
services as Dealer Manager, a fee of $2.50 for each $1,000 principal amount of
Old Debentures exchanged by the Company for Exchange Debentures pursuant to the
Exchange Offer (collectively, the "Fees"). Such fees shall be payable in U.S.
dollars, in immediately available funds, on the Expiration Date or other
termination of such Exchange Offer, to an account or accounts in New York City
designated by you and free and clear of any and all withholding or other similar
taxes in connection with any payments hereunder or the transactions contemplated
hereby.

      (b) The Company agrees to pay and/or reimburse you for costs and expenses
incurred in connection with the transactions contemplated hereby, including
reasonable fees and disbursements of Dealer Manager counsel, fees and
disbursements of Company's counsel, expenses of the Exchange Agent, the
registration fee, the expenses of any announcement tombstones and advertisements
(placed at launch), and blue sky fees, if any. All payments to be made pursuant
to this Section 3 for the reimbursement of expenses shall be payable promptly
after an itemized invoice specifying the expenses to be reimbursed has been
received by the party making such reimbursement. The parties shall perform

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their respective obligations set forth in this Section 3 whether or not the
Exchange Offer is commenced or the Company terminates the Exchange Offer prior
to the Expiration Date.

      4. Certain Representations and Warranties by the Company. The Company
represents and warrants to you that:

      (a) The Registration Statement and the Prospectus. (i) The Registration
Statement has been declared effective under the Act; no stop order of the
Commission preventing or suspending the use of the Prospectus or the
effectiveness of the Registration Statement has been issued and no proceedings
for such purpose have been instituted or, to the best of the Company's
knowledge, after due inquiry, are contemplated by the Commission; (ii) the
Registration Statement complied when it became effective and will comply at any
time during the term of the Exchange Offer and the Rescission Offer, in all
material respects with the requirements of the Act and the Prospectus complied,
as of its date and the date of filing thereof, and will comply at any time
during the term of the Exchange Offer and the Rescission Offer, in all material
respects with the requirements of the Act and any statutes, regulations,
contracts or other documents that are required to be described in the
Registration Statement or the Prospectus or to be filed as exhibits to the
Registration Statement have been and will be so described or filed; (iii) the
conditions to the use of Form S-4 have been satisfied; (iv) the Registration
Statement did not when it became effective and will not at any time during the
term of the Exchange Offer and the Rescission Offer, contain an untrue statement
of a material fact or omit to state a material fact required to be stated
therein or necessary to make the statements therein not misleading and the
Prospectus did not as of the date of filing thereof and as of its date and, will
not at any time during the term of the Exchange Offer and Rescission Offer
contain an untrue statement of a material fact or omit to state a material fact
required to be stated therein or necessary to make the statements therein, in
light of the circumstances under which they were made, not misleading; provided,
however, that the Company makes no warranty or representation with respect to
any statement contained in or omitted from the Registration Statement or the
Prospectus in reliance upon and in conformity with information furnished in
writing by you to the Company expressly for use in the Registration Statement or
the Prospectus as amended or supplemented (it being understood that the only
information being furnished to the Company is the name of the Dealer Manager as
it appears on the cover of the Prospectus and the name, address and other
contact information of the Dealer Manager as it first appears in the Summary
Section of the Prospectus); and the Company has not distributed and will not
distribute any offering material in connection with the exchange of the
Debentures other than the Exchange Material and Additional Material.

      (b) Incorporated Documents. The documents incorporated by reference in the
Registration Statement and the Prospectus, when filed with the Commission,
conformed or will conform, as the case may be, in all material respects with the
requirements of the Exchange Act and did not and will not contain an untrue
statement of a material fact or omit to state a material fact required to be
stated therein or necessary in order to make the statements therein, in the
light of the circumstances under which they were made, not misleading.

      (c) Financial Statements. The financial statements and the related notes
thereto included or incorporated by reference in the Registration Statement and
the Prospectus comply as to form in all material respects with the applicable
requirements of the Act and the Exchange Act, as applicable, and present fairly
in all material respects the financial position of the Company and its
subsidiaries as of the dates indicated and the results of their operations and
the changes in their cash flows for the periods specified; such financial
statements have been prepared in conformity with generally accepted accounting
principles applied on a consistent basis throughout the periods covered thereby;
and the other financial information included or incorporated by reference in the
Registration Statement and the Prospectus has been derived from the accounting
records of the Company and presents fairly in all material respects the
information shown thereby.

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      (d) No Material Adverse Change. Since December 31, 2004, except as set
forth in the Prospectus, (i) there has not been any change in the capital stock
or long-term debt of the Company or any of its subsidiaries, or any dividend or
distribution of any kind declared, set aside for payment, paid or made by the
Company on any class of capital stock (other than quarterly cash dividends in
the ordinary course of business declared on February 5, 2005 and 5% stock
dividend declared on February 5, 2005), or any material adverse change, or any
development involving a prospective material adverse change, in or affecting the
business, properties, management, financial position, results of operations or
prospects of the Company and its subsidiaries taken as a whole; (ii) none of the
Company or any of its subsidiaries has entered into any transaction or agreement
that is material to the Company and its subsidiaries taken as a whole or
incurred any liability or obligation, direct or contingent, that is material to
the Company and its subsidiaries taken as a whole; and (iii) none of the Company
or any of its subsidiaries has sustained any material loss or interference with
its business from fire, explosion, flood or other calamity, whether or not
covered by insurance, or from any labor disturbance or dispute or any action,
order or decree of any court or arbitrator or governmental or regulatory
authority, except in each case as otherwise disclosed in the Prospectus.

      (e) Organization and Good Standing. The Company and each of its
subsidiaries have been duly organized and are validly existing and in good
standing under the laws of their respective jurisdictions of organization, are
duly qualified to do business and are in good standing in each jurisdiction in
which their respective ownership or lease of property or the conduct of their
respective businesses requires such qualification, and have all power and
authority necessary to own or hold their respective properties and to conduct
the businesses in which they are engaged, except where the failure to be so
qualified or have such power or authority would not, individually or in the
aggregate, have a material adverse effect on the business, properties,
management, financial position, results of operations or prospects of the
Company and its subsidiaries taken as a whole or on the performance by the
Company of its obligations under the Exchange Debentures (a "Material Adverse
Effect"). The subsidiaries of the Company listed in "Part I -- Item 1. Business"
of the Company's 2004 Annual Report on Form 10-K are the only significant
subsidiaries (the "Significant Subsidiaries") of the Company.

      (f) Capitalization. All the outstanding shares of capital stock or other
equity interests of the Company and its subsidiaries have been duly and validly
authorized and issued, are fully paid and non-assessable (except as otherwise
described in the Prospectus) and are owned directly or indirectly by the
Company, free and clear of any lien, charge, encumbrance, security interest,
restriction on voting or transfer or any other claim of any third party.

      (g) Due Incorporation and Compliance with Regulations. Each of the Company
and each insurance subsidiary of the Company is in compliance with the
requirements of the insurance laws of the jurisdiction of its incorporation or
domicile and any applicable regulations thereunder and has filed all reports,
registrations, documents or other information required to be filed thereunder,
except where the failure to comply or file would not have a Material Adverse
Effect; and each of the insurance subsidiaries is in compliance with the
insurance laws and regulations of each other jurisdiction that is applicable to
such insurance subsidiary, except where a failure to comply would not have a
Material Adverse Effect.

      (h) Due Authorization. The Company has full right, power and authority to
execute and deliver this Agreement, the Indenture and the Exchange Debentures
(collectively, the "Transaction Documents") and to perform its obligations
hereunder and thereunder; and all action required to be taken for the due and
proper authorization, execution and delivery of each of the Transaction
Documents and the consummation of the transactions contemplated thereby has been
duly and validly taken.

      (i) The Indenture. The Indenture has been duly authorized by the Company
and, when duly executed and delivered in accordance with its terms by each of
the parties thereto, will constitute the valid

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and legally binding agreement of the Company enforceable against the Company in
accordance with its terms, except as the enforceability thereof may be limited
by applicable bankruptcy, insolvency, rehabilitation or similar laws affecting
the enforcement of creditors' rights generally or by equitable principles
relating to enforceability (collectively, the "Enforceability Exceptions"); and,
on the Expiration Date, the Indenture will conform in all material respects to
the requirements of the Trust Indenture Act of 1939, as amended (the "Trust
Indenture Act"), and the rules and regulations of the Commission applicable to
an indenture that is qualified thereunder.

      (j) The Exchange Debentures. On the Expiration Date, the Exchange
Debentures will have been duly authorized by the Company and, when duly
executed, authenticated, issued and delivered in exchange for the Old Debentures
as contemplated by the Exchange Offer Material, will be duly and validly issued
and outstanding and will constitute valid and legally binding obligations of the
Company, as issuer, enforceable against the Company in accordance with their
terms, subject to the Enforceability Exceptions, and will be entitled to the
benefits of the Indenture.

      (k) No Violation or Default. None of the Company or any of its
subsidiaries is (i) in violation of its charter, by-laws or similar
organizational documents; (ii) in default, and no event has occurred that, with
notice or lapse of time or both, would constitute such a default, in the due
performance or observance of any term, covenant or condition contained in any
indenture, mortgage, deed of trust, loan agreement or other agreement or
instrument to which the Company or any of its subsidiaries is a party or by
which the Company or any of its subsidiaries is bound or to which any of the
property or assets of the Company or any of its subsidiaries is subject; or
(iii) in violation of any law or statute or any judgment, order, rule or
regulation of any court or arbitrator or governmental or regulatory authority,
except, in the case of clauses (ii) and (iii) above, for any such default or
violation that would not, individually or in the aggregate, have a Material
Adverse Effect.

      (l) No Conflicts. The execution, delivery and performance by the Company
of each of the Transaction Documents to which each is a party, the exchange of
the Old Debentures in the Exchange Offer or repurchase of the Old Debentures in
the Rescission Offer and compliance by the Company with the terms thereof and
the consummation of the transactions contemplated by the Transaction Documents
will not (i) conflict with or result in a breach or violation of any of the
terms or provisions of, or constitute a default under, or result in the creation
or imposition of any lien, charge or encumbrance upon any property or assets of
the Company or any of its subsidiaries pursuant to, any indenture, mortgage,
deed of trust, loan agreement or other agreement or instrument to which the
Company or any of its subsidiaries is a party or by which the Company or any of
its subsidiaries is bound or to which any of the property or assets of the
Company or any of its subsidiaries is subject, (ii) result in any violation of
the provisions of the charter, by-laws or similar organizational documents of
the Company or any of its subsidiaries or (iii) result in the violation of any
law or statute or any judgment, order, rule or regulation of any court or
arbitrator or governmental or regulatory authority, except, in the case of
clauses (i) and (iii) above, for any such conflict, breach or violation that
would not, individually or in the aggregate, have a Material Adverse Effect.

      (m) No Consents Required. No consent, approval, authorization, order,
registration or qualification of or with any court or arbitrator or governmental
or regulatory authority is required for the execution, delivery and performance
by the Company of each of the Transaction Documents, the exchange of the Old
Debentures in the Exchange Offer or repurchase of the Old Debentures in the
Rescission Offer and compliance by the Company with the terms thereof and the
consummation of the transactions contemplated by the Transaction Documents,
except for such consents, approvals, authorizations, orders and registrations or
qualifications as may be required under the Act and Trust Indenture Act and
applicable state securities and insurance securities laws.

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      (n) DTC. The Company has made appropriate arrangements with The Depository
Trust Company to allow for the book-entry movement of tendered Debentures
between depository participants and the Exchange Agent referred to above.

      (o) Descriptions of the Transaction Documents. Each Transaction Document
conforms in all material respects to the description thereof contained in the
Registration Statement and the Prospectus.

      (p) Legal Proceedings. Except as described in the Prospectus, there are no
local, state or federal governmental or regulatory investigations, actions,
suits or proceedings pending to which the Company or any of its subsidiaries is
a party or to which any property of the Company or any of its subsidiaries is
the subject that, individually or in the aggregate, if determined adversely to
the Company or any of its subsidiaries, could reasonably be expected to have a
Material Adverse Effect; and to the best knowledge of the Company, no such
investigations, actions, suits or proceedings are threatened or contemplated by
any state or federal governmental or regulatory authority or threatened by
others.

      (q) Independent Accountants. Deloitte & Touche LLP, who have certified
certain financial statements of the Company and its subsidiaries, are
independent registered public accountants with respect to the Company and its
subsidiaries within the meaning of Rule 101 of the Code of Professional Conduct
of the American Institute of Certified Public Accountants and its
interpretations and rulings thereunder.

      (r) Investment Company Act. None of the Company or any of its subsidiaries
is, and after giving effect to the Exchange Offer or the Rescission Offer as
described in the Prospectus none of them will be, an "investment company" or an
entity "controlled" by an "investment company" within the meaning of the
Investment Company Act of 1940, as amended, and the rules and regulations of the
Commission thereunder (collectively, "Investment Company Act").

      (s) Bank Holding Company Act. All of the Company's investments in entities
subject to regulation under the Bank Holding Company Act of 1956, as amended
(the "BHCA"), comply in all material respects with the requirements of the BHCA,
and no consents, approvals or filings are required for such investments under
the BHCA, except for such consents, approvals or filings (i) which have been
granted or made and are in full force and effect or (ii) which, if not granted,
made or obtained, or which are not in full force and effect, would not have a
Material Adverse Effect.

      (t) No Broker's Fees. None of the Company or any of its subsidiaries is a
party to any contract, agreement or understanding with any person (other than
this Agreement) that would give rise to a valid claim against any of them or the
Dealer Manager for a brokerage commission, finder's fee or like payment in
connection with the exchange of the Old Debentures in the Exchange Offer or
repurchase of the Old Debentures in the Rescission Offer.

      (u) Forward-Looking Statements. No forward-looking statement (within the
meaning of Section 27A of the Securities Act and Section 21E of the Exchange
Act) contained or incorporated by reference in the Prospectus has been made or
reaffirmed without a reasonable basis or has been disclosed other than in good
faith.

      (v) Taxes. The Company and its subsidiaries have paid all federal, state,
local and foreign taxes and filed all tax returns required to be paid or filed
through the date hereof, except for any such failure to pay or file which,
individually or in the aggregate, would not reasonably be expected to have a
Material Adverse Effect; and except as otherwise disclosed in the Prospectus,
there is no material tax deficiency that has been, or could reasonably be
expected to be, asserted against the Company or any of its subsidiaries or any
of their respective properties or assets.

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      (w)  Licenses and Permits. The Company and its subsidiaries possess all
licenses, certificates, permits and other authorizations issued by, and have
made all declarations and filings with, the appropriate federal, state, local or
foreign governmental or regulatory authorities that are necessary for the
ownership or lease of their respective properties or the conduct of their
respective businesses as described in the Prospectus, except where the failure
to possess or make the same would not, individually or in the aggregate, have a
Material Adverse Effect; and except as described in the Prospectus, none of the
Company or any of its subsidiaries has received notice of any revocation or
modification of any such license, certificate, permit or authorization or has
any reason to believe that any such license, certificate, permit or
authorization will not be renewed in the ordinary course.

      (x)  No Labor Disputes. No labor disturbance by or dispute with employees
of the Company or any of their subsidiaries exists or, to the best knowledge of
the Company, is contemplated or threatened.

      (y)  Statistical and Market Data. Nothing has come to the attention of the
Company that has caused the Company to believe that the statistical and
market-related data included or incorporated by reference in the Prospectus is
not based on or derived from sources that are reliable and accurate in all
material respects.

      (z)  Controls. The Company and each of its subsidiaries referenced in
Section 3(e) hereof (i) maintains a system of internal accounting controls
sufficient to provide reasonable assurances that (A) transactions are executed
in accordance with management's general or specific authorization; (B)
transactions are recorded as necessary to permit preparation of financial
statements in conformity with generally accepted accounting principles and to
maintain accountability for assets; (C) access to assets is permitted only in
accordance with management's general or specific authorization; and (D) the
recorded accountability for assets is compared with existing assets at
reasonable intervals and appropriate action is taken with respect to any
differences, and (ii) the Company maintains a system of "disclosure controls and
procedures" (as such term is defined in Rule 13a-14(c) under the Exchange Act).

      (aa) Sarbanes-Oxley. The Company is in compliance in all material respects
with the applicable provisions of the Sarbanes-Oxley Act of 2002 that are
effective.

      5.   Conditions of Obligation. You shall be entitled to withdraw as Dealer
Manager, at any time, if the conditions set forth in this Section are not met.
Your obligation to act as Dealer Manager hereunder will at all times be subject,
in your discretion, to the conditions that:

      (a)  Representations and Warranties. The representations and warranties of
the Company contained herein shall be true and correct on the date hereof (the
"Commencement Date") and on and as of the Expiration Date; and the statements of
the Company and its respective officers made in any certificates delivered
pursuant to this Agreement shall be true and correct on and as of the Expiration
Date.

      (b)  No Downgrade. Subsequent to the execution and delivery of this
Agreement and prior to the Expiration Date, there shall not have occurred any
downgrading, nor shall any notice have been given of (i) any intended or
potential downgrading or (ii) any review or possible change that does not
indicate an improvement in the rating accorded any securities of or guaranteed
by the Company or in the "financial strength" rating of any of the Company's
insurance subsidiaries by any "nationally recognized statistical rating
organization", as such term is defined for purposes of Rule 436(g)(2) under the
Securities Act (including, without limitation, A.M. Best Co. and Fitch Ratings).

                                       9

<PAGE>

      (c) No Material Adverse Change. Subsequent to the execution and delivery
of this Agreement, no event or condition of a type described in Section 3(d)
hereof shall have occurred or shall exist, which event or condition is not
described in the Prospectus (excluding any amendment or supplement thereto or
any document filed with the Commission after the date hereof and incorporated by
reference therein) and the effect of which in the judgment of the Dealer Manager
makes it impracticable or inadvisable to proceed with the Exchange Offer and the
Rescission Offer on the terms and in the manner contemplated by this Agreement
and the Prospectus.

      (d) Officer's Certificate. The Dealer Manager shall have received on and
as of the Expiration Date, a certificate of an executive officer of the Company
who shall execute such certificate on behalf of the Company, and not in his or
her individual capacity, who has specific knowledge of the Company's financial
matters and is reasonably satisfactory to the Dealer Manager (i) confirming that
such officer has carefully reviewed the Prospectus and, to the best knowledge of
such officer, the representation set forth in Section 3(a) hereof is true and
correct, (ii) confirming that the other representations and warranties of the
Company in this Agreement are true and correct in all material respects and that
the Company has complied in all material respects with all agreements and
satisfied all conditions on their part to be performed or satisfied hereunder at
or prior to the Expiration Date and (iii) to the effect set forth in paragraphs
(b) and (c) above.

      (e) Comfort Letters. On each of the Commencement Date and the Expiration
Date, Deloitte & Touche LLP shall have furnished to the Dealer Manager, at the
request of the Company, letters dated the Commencement Date and the Expiration
Date and addressed to the Dealer Manager, in form and substance reasonably
satisfactory to the Dealer Manager, containing statements and information of the
type customarily included in accountants' "comfort letters" to underwriters with
respect to the financial statements and certain financial information contained
or incorporated by reference in the Prospectus; provided that the letter
delivered on the Expiration Date shall use a "cut-off" date no more than three
business days prior to the Expiration Date.

      (f) Opinions of Counsel for the Company. The Dealer Managers shall have
received, at the request of the Company, written opinions of (i) Dewey
Ballantine LLP, New York counsel for the Company on and as of the Commencement
Date and the Expiration Date each addressed to the Dealer Manager and in form
and substance reasonably satisfactory to the Dealer Manager, to the effect set
forth in Annex A-1 and Annex A-2, respectively and (ii) Dinsmore & Shohl LLP,
Ohio counsel for the Company on and as of the Commencement Date and the
Expiration Date each addressed to the Dealer Manager and in form and substance
reasonably satisfactory to the Dealer Manager, to the effect set forth in Annex
B-1 and Annex B-2, respectively.

      (g) Opinion of Counsel for the Dealer Manager. The Dealer Manager shall
have received on and as of the Expiration Date an opinion of Davis Polk &
Wardwell, counsel for the Dealer Manager, with respect to such matters as the
Dealer Manager may reasonably request, and such counsel shall have received such
documents and information as they may reasonably request to enable them to pass
upon such matters.

      (h) Good Standing. The Dealer Manager shall have received on and as of the
Expiration Date reasonably satisfactory evidence of the good standing of the
Company and its Significant Subsidiaries in their respective jurisdictions of
organization and their good standing in such other jurisdictions as the Dealer
Manager may reasonably request, in each case in writing or any standard form of
telecommunication, from the appropriate governmental authorities of such
jurisdictions.

      (i) DTC. The Exchange Debentures shall be eligible for clearance and
settlement through DTC.

                                       10

<PAGE>

      (j) Additional Documents. On or prior to the Expiration Date, the Company
shall have furnished to the Dealer Manager such further certificates and
documents as the Dealer Manager may reasonably request.

      All opinions, letters, certificates and evidence mentioned above or
elsewhere in this Agreement shall be deemed to be in compliance with the
provisions hereof only if they are in form and substance reasonably satisfactory
to counsel for the Dealer Manager.

      6. Indemnity.

      (a) Notwithstanding any other provision of this Agreement, if UBS
Securities becomes involved in any capacity in any claim, suit, action,
proceeding, investigation or inquiry (including, without limitation, any
shareholder or derivative action or arbitration proceeding) (collectively, a
"Proceeding") in connection with any matter in any way relating to, or referred
to in this Agreement or arising out of the matters contemplated by this
Agreement, the Company will reimburse UBS Securities for all reasonable fees and
expenses (including counsel fees and expenses, and including the costs of any
investigation and preparation conducted by or on behalf of UBS Securities) as
such expenses are incurred by UBS Securities in connection therewith. The
Company agrees to indemnify, defend and hold UBS Securities harmless, to the
fullest extent permitted by law, from and against any losses, claims, damages,
liabilities and expenses (A) arising out of or based upon any untrue statement
or alleged untrue statement of any material fact contained in the Exchange Offer
Materials or the omission or alleged omission to state therein a material fact
required to be stated therein or necessary in order to make the statements
therein, in light of the circumstances in which they were made, not misleading
(other than Dealer Manager Information), or (B) in connection with any matter in
any way relating to or referred to in this Agreement or arising out of the
matters contemplated by this Agreement, except to the extent that, in the case
of this clause (A), it shall be determined by a court of competent jurisdiction
in a judgment that has become final in that it is no longer subject to appeal or
other review that such losses, claims, damages, liabilities and expenses
resulted solely from Dealer Manager Information, or, in the case of this clause
(B), it shall be determined by a court of competent jurisdiction in a judgment
that has become final in that it is no longer subject to appeal or other review
that such losses, claims, damages, liabilities and expenses resulted solely from
UBS Securities's gross negligence or willful misconduct.

      Upon receipt of actual notice of a Proceeding against UBS Securities with
respect to which indemnity may be sought hereunder, UBS Securities shall notify
the Company in writing, provided that the failure to so notify Company will not
relieve the Company from any liability that the Company may have on account of
this indemnity or otherwise, except to the extent that the Company has been
prejudiced in any material respect by such failure. If requested by UBS
Securities, the Company may assume the defense of any such Proceeding, including
the employment of counsel satisfactory to UBS Securities, and in such event, the
Company shall have the right, subject to the other terms of this Agreement, to
defend, handle, settle, compromise and otherwise deal with any and all such
matters for itself and UBS Securities. UBS Securities shall have the right to
employ separate counsel in any such Proceeding and to participate in the defense
thereof, but the fees and expenses of such counsel shall be at the expense of
UBS Securities, unless (i) the Company shall have failed promptly to assume the
defense thereof and employ counsel as provided above or (ii) the named parties
to any such Proceeding include UBS Securities and the Company, and UBS
Securities shall have been advised by counsel that there may be one or more
legal defenses available to it that are different from or in addition to those
available to the Company, provided that the Company shall not in any event be
responsible hereunder for the fees and expenses of more than one firm of
separate counsel in connection with any Proceeding, in addition to any local
counsel. If such indemnification were for any reason not to be available or
sufficient to hold UBS Securities harmless, the Company agrees to contribute to
the losses, claims, damages, liabilities and expenses involved in the proportion
appropriate to reflect the relative benefits paid or received or sought

                                       11

<PAGE>

to be paid or received by the Company and its stockholders and affiliates and
other constituencies, on the one hand, and the party entitled to contribution,
on the other hand, in the matters contemplated by this Agreement; provided, that
in no event shall UBS Securities be required to contribute an aggregate amount
in excess of the aggregate fees actually paid to or owed to UBS Securities under
this Agreement. The Company will not settle any Proceeding in respect of which
indemnity may be sought hereunder, whether or not UBS Securities is an actual or
potential party to such Proceeding, without UBS Securities's prior written
consent unless such settlement (i) includes an unconditional release of UBS
Securities from all liability in any way related to or arising out of such
Proceeding and (ii) does not impose any actual or potential liability upon UBS
Securities and does not contain any factual or legal admission by or with
respect to UBS Securities or any adverse statement with respect to the
character, professionalism, due care, loyalty, expertise or reputation of UBS
Securities or any action or inaction by UBS Securities. The foregoing indemnity
and contribution agreement shall be in addition to any rights that UBS
Securities or any indemnified party may have at common law or otherwise.

      (b) The Dealer Manager agrees to indemnify and hold harmless the Company
and any of its affiliates, the respective officers, current and former
directors, employees and agents of the Company and its affiliates, and each
other person, if any, controlling the Company or any of its affiliates to the
same extent as the foregoing indemnities from the Company to the Dealer Manager,
but only with reference to the Dealer Manager Information. The Company also
agrees that UBS Securities shall not have any liability to the Company or any
person asserting claims on behalf of or in right of the Company in connection
with or as a result of either UBS Securities's engagement under this Agreement
or any matter referred to in this Agreement, except to the extent that any
losses, claims, damages, liabilities or expenses incurred by the Company are
determined by a court of competent jurisdiction in a judgment that has become
final in that it is no longer subject to appeal or other review to have resulted
solely from the gross negligence or willful misconduct of UBS Securities in
performing the services that are the subject of this Agreement.

      (c) For the purposes of section 6, (i) Dealer Manager Information shall
mean the name of the Dealer Manager as it appears on the cover of the Prospectus
and the name, address and other contact information of the Dealer Manager as it
first appears in the Summary Section of the Prospectus and (ii) UBS Securities
shall include UBS Securities LLC and any of its affiliates, the respective
officers, current and former directors, employees and agents of UBS Securities
and its affiliates, and each other person, if any, controlling UBS Securities or
any of its affiliates.

      7. Miscellaneous.

      (a) This Agreement is made solely for the benefit of you, the Company and
any director, officer, agent, employee, affiliate or controlling person referred
to in Section 6 hereof, and their respective successors, assigns, heirs and
legal representatives, and no other person will acquire or have any right under
or by virtue of this Agreement.

      (b) In the event that any provision hereof will be determined to be
invalid or unenforceable in any respect, such determination will not affect such
provision in any other respect or any other provision hereof, which will remain
in full force and effect.

      (c) All notices and other communications hereunder shall be in writing and
shall be deemed to have been duly given if mailed or transmitted and confirmed
by any standard form of telecommunication. Notices to the Dealer Manager shall
be given to:

      UBS Securities LLC
      677 Washington Boulevard

                                       12

<PAGE>

      Stamford, CT 06901
      Fax: (203) 719-1620; Attention: Liability Management Group

      with copies to (which shall not constitute notice):

      UBS Securities LLC
      677 Washington Boulevard
      Stamford, CT 06901
      Fax: (203) 719-0680; Attention: Legal Department

      Davis Polk & Wardwell
      450 Lexington Avenue
      New York, New York 10017
      Fax: 212.450.3800; Attn: Ethan T. James

      Notices to the Company shall be given to:

      Cincinnati Financial Corporation
      6200 South Gilmore Road
      Fairfield, OH 45014-5141
      Fax: 513.870.0609; Attention: Kenneth W. Stecher

      with a copy to (which shall not constitute notice):

      Dewey Ballantine LLP
      1301 Avenue of the Americas
      New York, New York 10019
      Fax: 212.259.6381; Attn: Jonathan Freedman

      (d) This Agreement contains the entire understanding of the parties with
respect to your acting as Dealer Manager of the Exchange Offer and the
Rescission Offer to the Company, superseding all prior agreements,
understandings and negotiations with respect to such activities by you. This
Agreement may be executed in any number of separate counterparts, each of which
will be an original, but all such counterparts will together constitute one and
the same agreement.

      (e) THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH
THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO PRINCIPLES OF CONFLICT OF
LAWS. Any right to trial by jury with respect to any action or proceeding
arising in connection with or as a result of either your engagement or any
matter referred to in this Agreement is hereby waived by the parties hereto. The
Company agrees that any suit or proceeding arising out of or relating to this
Agreement which may be instituted in any state or federal court in the Borough
of Manhattan, The City of New York, and each party hereto irrevocably submits to
the jurisdiction of any such court in respect of any such action and irrevocably
waives any objection which it may now or hereafter have to the laying of venue
of any such action in any such court.

      (f) All payments under this Agreement shall be made in U.S. dollars and
without withholding or deduction of any tax, assessment or other governmental
charge (collectively, "Tax") unless required by law. If (i) the Company shall be
required to deduct or withhold any Tax or (ii) any Tax is required to be paid by
you solely on account of services performed hereunder other than Tax that is
imposed on your overall net income (and franchise taxes imposed in lieu thereof)
by the jurisdiction under the laws of which you are organized or of your
applicable office, or any political subdivision thereof, then the Company shall
pay to you such additional amounts ("Additional Amounts") as shall be required
so

                                       13

<PAGE>

that the net amount received by you from the Company, after such deduction,
withholding or payment shall equal the amount otherwise due to you pursuant to
this Agreement; provided, that Additional Amounts will not be paid if such Tax
arises from actions taken by you other than your having executed, delivered or
performed your obligations or received payments under, or enforced, this
Agreement including but not limited to (1) failing to provide certification on
U.S. Internal Revenue Service Forms W-8 or W-9 as applicable or (2) changing the
location of the office from which you are acting. Furthermore, you agree to take
all reasonable actions requested by the Company to assist the Company to recover
from the relevant taxation authority any Tax in respect of which amounts were
paid pursuant to this subsection.

                                       14

<PAGE>

      Please sign and return to us a duplicate of this letter, whereupon it will
become a binding agreement.

Very truly yours,

CINCINNATI FINANCIAL CORPORATION

By: ____________________________
    Name:
    Title:

The undersigned hereby confirms that the foregoing letter agreement, as of the
date thereof, correctly sets forth the agreement between the Company and the
undersigned.

UBS SECURITIES LLC

By: ____________________________
    Name:
    Title:

By: ____________________________
    Name:
    Title:

                                       15

<PAGE>

                                                                       Annex A-1

                     Form of Opinion of Dewey Ballantine LLP

            (a) No consent, approval, authorization, order, registration or
qualification of or with any New York or federal court or arbitrator or
governmental or regulatory authority is required for the execution, delivery and
performance by the Company of the Dealer Manager Agreement and compliance by the
Company with the terms thereof and the consummation of the transactions
contemplated by the Dealer Manager Agreement, except for such consents,
approvals, authorizations, orders and registrations or qualifications as may be
required under the Act, Trust Indenture Act and applicable state securities and
insurance laws.

            In addition, such counsel shall state that (i) the Registration
Statement and the Prospectus appear on their face to be appropriately responsive
in all material respects to the requirements of the Act and the applicable rules
and regulations of the Commission thereunder; and (ii) nothing has come to such
counsel's attention that causes such counsel to believe that, insofar as
relevant to the exchange of the Old Debentures for Exchange Debentures in the
Exchange Offer or the repurchase of the Old Debentures in the Rescission Offer,
(A) the Registration Statement, at the time it became effective, contained an
untrue statement of a material fact or omitted to state a material fact required
to be stated therein or necessary to make the statements therein in the light of
the circumstances in which they were made, not misleading or (B) the Prospectus,
as of its date and as of the date hereof, contained or contains an untrue
statement of a material fact or omitted or omits to state a material fact
necessary in order to make the statements therein, in the light of the
circumstances under which they were made, not misleading (other than, in each
case, the financial statements and other financial information contained or
incorporated by reference therein, as to which such counsel expresses no
belief).

            In rendering such opinion, such counsel may rely (i) as to matters
of fact, on certificates of responsible officers of the Company and public
officials that are furnished to the Dealer Manager and (ii) as to matters of
Ohio law, on the opinion of Dinsmore & Shohl LLP.

            The opinion of Dewey Ballantine LLP described above shall be
rendered to the Dealer Manager at the request of the Company and shall so state
therein.

                                     A-1-1

<PAGE>

                                                                       Annex A-2

                     Form of Opinion of Dewey Ballantine LLP

            (a) The Indenture constitutes a valid and legally binding agreement
of the Company enforceable against the Company in accordance with its terms,
subject to the Enforceability Provisions; and the Indenture conforms in all
material respects with the requirements of the Trust Indenture Act and the rules
and regulations of the Commission applicable to an indenture that is qualified
thereunder.

            (b) The Exchange Debentures, when duly executed, authenticated,
issued and delivered in exchange for the Old Debentures as contemplated by the
Exchange Offer Material will constitute valid and legally binding obligations of
the Company enforceable against the Company in accordance with their terms,
subject to the Enforceability Exceptions, and will be entitled to the benefits
of the Indenture.

            (c) Each of the Indenture and the Exchange Debentures conforms in
all material respects to the description thereof contained in the Prospectus.

            (d) No consent, approval, authorization, order, registration or
qualification of or with any New York or federal court or arbitrator or
governmental or regulatory authority is required for the execution, delivery and
performance by the Company of each of the Indenture and the Exchange Debentures,
the exchange of Old Debentures for Exchange Debentures in the Exchange Offer or
the repurchase of the Old Debentures in the Rescission Offer and compliance by
the Company with the terms thereof and the consummation of the transactions
contemplated by the Indenture and the Exchange Debentures, except for such
consents, approvals, authorizations, orders and registrations or qualifications
as may be required under the Act, Trust Indenture Act and applicable state
securities and insurance laws.

            (e) The Company is not, and after giving effect to the exchange of
Old Debentures for Exchange Debentures in the Exchange Offer and the repurchase
of the Old Debentures in the Rescission Offer as described in the Prospectus
will not be, an "investment company" within the meaning of the Investment
Company Act and the rules and regulations of the Securities and Exchange
Commission promulgated thereunder.

            In addition, such counsel shall state that (i) the Registration
Statement and the Prospectus appear on their face to be appropriately responsive
in all material respects to the requirements of the Act and the applicable rules
and regulations of the Commission thereunder; and (ii) nothing has come to such
counsel's attention that causes such counsel to believe that, insofar as
relevant to the exchange of the Old Debentures for Exchange Debentures in the
Exchange Offer or the repurchase of the Old Debentures in the Rescission Offer,
(A) the Registration Statement, at the time it became effective, contained an
untrue statement of a material fact or omitted to state a material fact required
to be stated therein or necessary to make the statements therein in the light of
the circumstances in which they were made, not misleading or (B) the Prospectus,
as of its date and as of the date hereof, contained or contains an untrue
statement of a material fact or omitted or omits to state a material fact
necessary in order to make the statements therein, in the light of the
circumstances under which they were made, not misleading (other than, in each
case, the financial statements and other financial information contained or
incorporated by reference therein, as to which such counsel expresses no
belief).

            In rendering such opinion, such counsel may rely (i) as to matters
of fact, on certificates of responsible officers of the Company and public
officials that are furnished to the Dealer Manager and (ii) as to matters of
Ohio law, on the opinion of Dinsmore & Shohl LLP.

                                     A-2-1

<PAGE>

            The opinion of Dewey Ballantine LLP described above shall be
rendered to the Dealer Manager at the request of the Company and shall so state
therein.

                                     A-2-2

<PAGE>

                                                                       Annex B-1

                     Form of Opinion of Dinsmore & Shohl LLP

            (a) The Dealer Manager Agreement has been duly authorized, executed
and delivered by the Company.

            (b) The Company has full right, power and authority to execute and
deliver the Dealer Manager Agreement and to perform its obligations thereunder;
and all corporate action required to be taken for the due and proper
authorization, execution and delivery of the Dealer Manager Agreement and the
consummation of the transactions contemplated thereby has been duly and validly
taken.

            (c) The execution, delivery and performance by the Company of the
Dealer Manager Agreement and compliance by the Company with the terms thereof
and the consummation of the transactions contemplated by the Dealer Manager
Agreement will not (i) conflict with or result in a breach or violation of any
of the terms or provisions of, or constitute a default under, or result in the
creation or imposition of any lien, charge or encumbrance upon any property or
assets of the Company or any of its subsidiaries pursuant to, any indenture,
mortgage, deed of trust, loan agreement or other agreement or instrument to
which the Company or any of its subsidiaries is a party or by which the Company
or any of its subsidiaries is bound or to which any of the property or assets of
the Company or any of its subsidiaries is subject and which in any such case are
known to such counsel after due investigation, (ii) result in any violation of
the provisions of the Articles or Code of Regulations of the Company or any of
its Designated Subsidiaries or (iii) result in the violation of any Ohio law or
statute or any judgment, order, rule or regulation of any Ohio court or
arbitrator or governmental or regulatory authority and which in any such case
are known to such counsel after due investigation, except, in the case of
clauses (i) and (iii) above, for any such conflict, breach or violation that
would not, individually or in the aggregate, have a Material Adverse Effect.

      In rendering such opinion, such counsel may rely as to matters of fact on
certificates of responsible officers of the Company and public officials that
are furnished to the Dealer Manager.

      The opinion of Dinsmore & Shohl LLP described above shall be rendered to
the Dealer Manager at the request of the Company and shall so state therein.

                                     B-1-1

<PAGE>

                                                                       Annex B-2

                     Form of Opinion of Dinsmore & Shohl LLP

            (a) The Indenture has been duly authorized, executed and delivered
by the Company.

            (b) The Exchange Debentures have been duly authorized, executed and
delivered in exchange for the Old Debentures as contemplated by the Exchange
Offer Material by the Company and, when duly authenticated as provided in the
Indenture, will be duly and validly issued and outstanding and will be entitled
to the benefits of the Indenture.

            (c) The Company and each of its Designated Subsidiaries (as defined
in the Indenture) have been duly organized and are validly existing and in good
standing under the laws of their respective jurisdictions of organization, are
duly qualified to do business (based solely upon a review of certificates
furnished by public officials) and are in good standing in each jurisdiction in
which their respective ownership or lease of property or the conduct of their
respective businesses requires such qualification, and have all power and
authority necessary to own or hold their respective properties and to conduct
the businesses in which they are engaged, except where the failure to be so
qualified or have such power or authority would not, individually or in the
aggregate, have a Material Adverse Effect.

            (d) The Company has full right, power and authority to execute and
deliver each of the Indenture and the Exchange Debentures and to perform its
obligations thereunder; and all corporate action required to be taken for the
due and proper authorization, execution and delivery of each of the Indenture
and the Exchange Debentures and the consummation of the transactions
contemplated thereby has been duly and validly taken.

            (e) Each document incorporated by reference in the Registration
Statement and the Prospectus (other than the financial statements and other
financial information contained therein, as to which such counsel expresses no
opinion), when filed with the Commission, conformed in all material respects to
the requirements of the Exchange Act and the rules and regulations of the
Commission thereunder.

            (f) The execution, delivery and performance by the Company of each
of the Indenture and the Exchange Debenture, the exchange of Old Debentures for
Exchange Debentures in the Exchange Offer and repurchase of the Old Debentures
in the Rescission Offer and compliance by the Company with the terms thereof and
the consummation of the transactions contemplated by the Indenture and the
Exchange Debentures will not (i) conflict with or result in a breach or
violation of any of the terms or provisions of, or constitute a default under,
or result in the creation or imposition of any lien, charge or encumbrance upon
any property or assets of the Company or any of its subsidiaries pursuant to,
any indenture, mortgage, deed of trust, loan agreement or other agreement or
instrument to which the Company or any of its subsidiaries is a party or by
which the Company or any of its subsidiaries is bound or to which any of the
property or assets of the Company or any of its subsidiaries is subject and
which in any such case are known to such counsel after due investigation, (ii)
result in any violation of the provisions of the Articles or Code of Regulations
of the Company or any of its Designated Subsidiaries or (iii) result in the
violation of any Ohio law or statute or any judgment, order, rule or regulation
of any Ohio court or arbitrator or governmental or regulatory authority and
which in any such case are known to such counsel after due investigation,
except, in the case of clauses (i) and (iii) above, for any such conflict,
breach or violation that would not, individually or in the aggregate, have a
Material Adverse Effect.

                                     B-2-1

<PAGE>

            (f) To the best knowledge of such counsel, except as described in
the Prospectus, there are no legal, governmental or regulatory investigations,
actions, suits or proceedings pending or threatened to which the Company or any
of its subsidiaries is a party or to which any property of the Company or any of
its subsidiaries is subject that, individually or in the aggregate, if
determined adversely to the Company or any of its subsidiaries, could reasonably
be expected to have a Material Adverse Effect.

            (g) The descriptions in the Prospectus of Ohio and federal statutes,
legal, governmental and regulatory proceedings and contracts and other documents
are accurate in all material respects.

      In rendering such opinion, such counsel may rely as to matters of fact on
certificates of responsible officers of the Company and public officials that
are furnished to the Dealer Manager.

      The opinion of Dinsmore & Shohl LLP described above shall be rendered to
the Dealer Manager at the request of the Company and shall so state therein.

                                     B-2-2<PAGE>

EXHIBIT 10.39

              ACCOUNTS RECEIVABLE FINANCING MODIFICATION AGREEMENT

      This Accounts Receivable Financing Modification Agreement is entered into
as of March 18, 2005 and effective as of December 31, 2004, by and between
Greenfield Online, Inc. (the "Borrower") and Silicon Valley Bank ("Bank").

1.    DESCRIPTION OF EXISTING INDEBTEDNESS: Among other indebtedness which may
be owing by Borrower to Bank, Borrower is indebted to Bank pursuant to, among
other documents, an Accounts Receivable Financing Agreement, dated August 9,
2001 by and between Borrower and Bank, as may be amended from time to time, (the
"Accounts Receivable Financing Agreement"). Capitalized terms used without
definition herein shall have the meanings assigned to them in the Accounts
Receivable Financing Agreement.

Hereinafter, all indebtedness owing by Borrower to Bank shall be referred to as
the "Indebtedness" and the Accounts Receivable Financing Agreement and any and
all other documents executed by Borrower in favor of Bank shall be referred to
as the "Existing Documents."

2.    DESCRIPTION OF CHANGE IN TERMS.

      A.    Modification(s) to Accounts Receivable Financing Agreement:

            1.    The term "Permitted Liens" in Section 1 entitled "Definitions"
                  is hereby amended to read as follows:

                  "Permitted Liens" are: (i) Liens existing on the Closing Date
                  and shown on the Schedule entitled "permitted liens" or
                  arising under this Agreement; and (ii) Purchase money Liens
                  securing Indebtedness not to exceed $4,000,000 (A) on
                  Equipment acquired or held by Borrower incurred for financing
                  the acquisition of the Equipment, or (B) existing on Equipment
                  when acquired, if the Lien is confined to the property and
                  improvements and the proceeds of such specific Equipment.

            2.    Item "(G)" under Section 6.3 entitled "Affirmative Covenants"
                  is hereby amended to read as follows:

                  (G) If outstanding Advances exist, provide Bank with a
                  Compliance Certificate no later than forty-five (45) days
                  following each quarter end or as requested by Bank.

            3.    Item "(H)" under Section 6.3 entitled "Affirmative Covenants"
                  is hereby amended to read as follows:

                  (H) Provide Bank with (i) as soon as available, but no later
                  than forty five (45) days following each fiscal quarter, a
                  company prepared balance sheet and income statement, prepared
                  under GAAP, consistently applied, covering Borrower's
                  operations during the period, (ii) as soon as available, but
                  no later than thirty (30) days following each Reconciliation
                  Period (or waived if no outstanding Advances exist for the
                  fiscal quarter) an aged listing of accounts receivable and
                  accounts payable, and (iii) a deferred revenue report from
                  time to time upon Bank's request. All of the foregoing shall
                  be in form and substance satisfactory to Bank.

3.    CONSISTENT CHANGES. The Existing Documents are each hereby amended
wherever necessary to reflect the changes described above.

<PAGE>

4.    NO DEFENSES OF BORROWER. Borrower agrees that, as of this date, it has no
defenses against the obligations to pay any amounts under the Indebtedness.

5.    CONTINUING VALIDITY. Borrower understands and agrees that in modifying the
existing Indebtedness, Bank is relying upon Borrower's representations,
warranties, and agreements, as set forth in the Existing Documents. Except as
expressly modified pursuant to this Accounts Receivable Financing Modification
Agreement, the terms of the Existing Documents remain unchanged and in full
force and effect. Bank's agreement to modifications to the existing Indebtedness
pursuant to this Accounts Receivable Financing Modification Agreement in no way
shall obligate Bank to make any future modifications to the Indebtedness.
Nothing in this Accounts Receivable Financing Modification Agreement shall
constitute a satisfaction of the Indebtedness. It is the intention of Bank and
Borrower to retain as liable parties all makers and endorsers of Existing
Documents, unless the party is expressly released by Bank in writing. No maker,
endorser, or guarantor will be released by virtue of this Accounts Receivable
Financing Modification Agreement. The terms of this paragraph apply not only to
this Accounts Receivable Financing Modification Agreement, but also to any
subsequent Accounts Receivable Financing modification agreements.

6.    COUNTERSIGNATURE. This Accounts Receivable Financing Modification
Agreement shall become effective only when executed by Borrower and Bank.

This Accounts Receivable Financing Modification Agreement is executed as of the
date first written above.

BORROWER:                             BANK:

Greenfield Online, Inc.               Silicon Valley Bank

By: /s/ Jonathan A. Flatow            By: /s/ David Reich
   ---------------------------           ---------------------
Name: Jonathan A. Flatow              Name: David Reich
Title: General Counsel                Title: SVP

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