Document:

<PAGE>
                                                                   Exhibit 10.29

                               EXTENSION AGREEMENT

     THIS AGREEMENT MADE the 21st day of March, 2002.

B E T W E E N:

                              WAL-MART CANADA CORP.

                       (hereinafter called the "Licensor")

                                                               OF THE FIRST PART

                                     - and -

                      PCA PHOTO CORPORATION OF CANADA, INC.

                       (hereinafter called the "Licensee")

                                                              OF THE SECOND PART

                                     - and -

                             PCA INTERNATIONAL, INC.

                      (hereinafter called the "Guarantor")

                                                               OF THE THIRD PART

WHEREAS:

1.   Wal-Mart Canada Inc. (now the Licensor), the Licensee and the Guarantor
     entered into a License Agreement dated the 9th day of February, 1996 as
     amended by an agreement between all of them dated July 8, 1997 whereby the
     Licensor and Licensee created the framework within which the Licensor may
     License to the Licensee the right to operate a portrait studio within
     certain of its stores (the "License Agreement");

2.   Section 3.03 of the License Agreement provided that the Licensor has, in
     accordance with the terms of that provision, the right to extend the term
     of the License Agreement in respect of any Licensee's Business for two (2)
     additional years;

3.   The parties wish to enter into this Agreement to confirm the exercise of
     such right of extension in accordance with the aforesaid section of the
     License Agreement with respect to the Licensee's Businesses listed on
     Schedule "A" attached hereto and forming a part of this Agreement.

     NOW THEREFORE THIS AGREEMENT WITNESSES that in consideration of the mutual
covenants, conditions and agreements herein contained, other good and valuable
consideration and the sum of Ten Dollars ($10.00) paid by each party to the
other (receipt and sufficiency of which are hereby acknowledged), the parties
hereto do hereby covenant and agree, each with the other, as follows:

1.   Unless otherwise defined in this Agreement, the capitalized terms used in
     this Agreement shall have the same meaning ascribed to them in the License
     Agreement. The parties acknowledge and agree that the above recitals are
     true and correct.

2.   The parties acknowledge and agree that the Licensor has extended the Term
     in respect of the Licensee's Businesses in respect of those Stores listed
     on Schedule "A" attached hereto and forming a part of this Agreement, in
     accordance with the provisions of section 3.03 of the License Agreement for
     such periods as are specified in the aforesaid Schedule "A."

<PAGE>
                                       2

         IN WITNESS WHEREOF the parties have executed this Agreement this 12th
day of July, 2001, with effect as of the date hereinabove set forth.

                         WAL-MART CANADA CORP.

                         Per: /s/ John Berrington                          c/s
                             ----------------------------------------------
                         John Berrington - Vice President - Store Development

                         PCA PHOTO CORPORATION OF CANADA, INC.

                         Per: /s/ Barry J. Feld                            c/s
                             ----------------------------------------------
                              Barry J. Feld - Chairman and CEO

                         PCA INTERNATIONAL, INC.

                         Per: /s/ Barry J. Feld                            c/s
                             ----------------------------------------------
                              Barry J. Feld - Chairman and CEO

<PAGE>

                                                              SCHEDULE "A"

WAL-MART CANADA CORP
PCA CORPORATION OF CANADA INC

<TABLE>
<CAPTION>
Wal-Mart       Wal-Mart Store        Commencement      License      License Renew   Expire / Renewal
 Store #            Name             Date           Expire (5yrs)                        (2yrs)
<S>       <C>                        <C>            <C>             <C>             <C>

  3002    BAIE COMEAU, PQ              22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3005    BRANTFORD, ONT.              22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3009    CALGARY, WESTBROOK           22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3010    CALGARY, MACLEOD             22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3011    CALGARY, NORTHLAND           22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3013    CALGARY, DEERFOOT            22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3028    EDMONTON, CAPILANO           22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3027    EDMONTON, MAYFIELD           22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3036    GRAND FALLS NFLD.            22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3039    JOLIETTE, QUEBEC             22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3042    KELOWNA B.C.                 22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3043    KINGSTON, ONT.               22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3045    KITCHENER, ONT               22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3050    LONDON, OAKRIDGE             22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3053    MARKHAM, ONT.                22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3055    MISSISSAUGA, SQ. ONE         22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3060    NELSON, B.C.                 22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3065    OTTAWA, ORLEANS              22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3075    RED DEER, ALBERTA            22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3076    REGINA, NORTHGATE, SASK      22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3086    SHERBROOKE, QUEBEC           22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3091    SAINT JOHN N.B.              22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3098    SURREY B.C.                  22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3100    SYDNEY RIVER N.S.            22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3105    TORONTO, NORTH PARK          22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3106    TORONTO, DUFFERIN            22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3113    WHITBY, ONT.                 22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3114    WINDSOR, GATEWAY             22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3115    WINDSOR, EASTOWN             22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3118    WINNIPEG, GARDEN CITY        22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3122    BELLEVILLE, ON               22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3123    BARRIE, ON                   22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3124    THUNDER BAY, ON              22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3125    GATINEAU, PQ                 22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3130    BRAMPTON, ONT.               22-Apr-96      22-Apr-96       21-Apr-01        21-Apr-03
  3131    OTTAWA S                     26-Apr-96      26-Apr-96       25-Apr-01        25-Apr-03
  3056    MONCTON N.B.                  6-May-96       6-May-96        5-May-01         5-May-03
  3021    DARTMOUTH N.S.               21-Jun-96      21-Jun-96       20-Jun-01        20-Jun-03
  3088    ST. CATHARINES, ONT.         29-Jul-96      28-Jul-96       28-Jul-01        28-Jul-03
  3120    WOODSTOCK, ONT.              14-Aug-96      14-Aug-96       13-Aug-01        13-Aug-03
  3102    THOMPSON, MANITOBA           28-Aug-96      28-Aug-96       25-Aug-01        25-Aug-03
  3032    FREDERICTON N.B.             30-Aug-96      30-Aug-96       29-Aug-01        29-Aug-03
  3138    HALIFAX N.S.                 30-Aug-96      30-Aug-96       20-Aug-01        28-Aug-03
  3016    CHATHAM, ONT.                14-Sep-96      14-Sep-96       13-Sep-01        13-Sep-03
  3092    ST. JOHNS AVALON, NFLD       14-Sep-96      14-Sep-96       13-Sep-01        13-Sep-03
  3093    ST. JOHNS VILLAGE NFLD       14-Sep-96      14-Sep-96       13-Sep-01        13-Sep-03
  3047    LAVAL, QUEBEC                20-Sep-96      20-Sep-96       19-Sep-01        19-Sep-03
  3014    CAP DE LA MADELEINE, QUE     25-Sep-96      25-Sep-96       24-Sep-01        24-Sep-03
  3108    TROIS RIVIERES, QUEBEC       28-Sep-96      28-Sep-96       27-Sep-01        27-Sep-03
  3110    WELLAND, ONT.                 1-Nov-96       1-Nov-96       31-Oct-01        31-Oct-03
  3034    GEORGETOWN, ONT.             13-Nov-96      13-Nov-96       12-Nov-01        12-Nov-03
  3031    ETOBIKOCKE, ONT.             18-Nov-96      18-Nov-96       17-Nov-01        17-Nov-03
  3057    N. VANCOUVER, B.C.           21-Nov-96      21-Nov-96       20-Nov-01        20-Nov-03
</TABLE><PAGE>
                                                                   Exhibit 10.30

                               EXTENSION AGREEMENT

     THIS AGREEMENT MADE the 4th day of April, 2002.

B E T W E E N:

                              WAL-MART CANADA CORP.

                       (hereinafter called the "Licensor")

                                                               OF THE FIRST PART

                                     - and -

                      PCA PHOTO CORPORATION OF CANADA, INC.

                       (hereinafter called the "Licensee")

                                                              OF THE SECOND PART

                                     - and -

                             PCA INTERNATIONAL, INC.

                      (hereinafter called the "Guarantor")

                                                               OF THE THIRD PART

WHEREAS:

1.   Wal-Mart Canada Inc. (now the Licensor), the Licensee and the Guarantor
     entered into a License Agreement dated the 9th day of February, 1996 as
     amended by an agreement between all of them dated July 8, 1997 whereby the
     Licensor and Licensee created the framework within which the Licensor may
     License to the Licensee the right to operate a portrait studio within
     certain of its stores (the "License Agreement");

2.   Section 3.03 of the License Agreement provided that the Licensor has, in
     accordance with the terms of that provision, the right to extend the term
     of the License Agreement in respect of any Licensee's Business for two (2)
     additional years;

3.   The parties mutually agree that in respect of Wal-Mart Store #'s 3008 and
     3023 the aforesaid extension right, for the purpose of this agreement only,
     shall be three (3) years commencing from the date of expiration of the Term
     in respect of such Stores;

4.   The parties wish to enter into this Agreement to confirm the exercise of
     such right of extension in accordance with the aforesaid section of the
     License Agreement with respect to the Licensee's Business listed on
     Schedule "A" attached hereto and forming a part of this Agreement.

     NOW THEREFORE THIS AGREEMENT WITNESSES that in consideration of the mutual
covenants, conditions and agreements herein contained, other good and valuable
consideration and the sum of Ten Dollars ($10.00) paid by each party to the
other (receipt and sufficiency of which are hereby acknowledged), the parties
hereto do hereby covenant and agree, each with the other, as follows:

1.   Unless otherwise defined in this Agreement, the capitalized terms used in
     this Agreement shall have the same meaning ascribed to them in the License
     Agreement. The parties acknowledge and agree that the above recitals are
     true and correct.

<PAGE>
                                       2

2.   The parties acknowledge and agree that the Licensor has extended the Term
     in respect of the Licensee's Businesses in respect of those Stores listed
     on Schedule "A" attached hereto and forming a part of this Agreement, in
     accordance with the provisions of section 3.03 of the License Agreement for
     such periods as are specified in the aforesaid Schedule "A."

     IN WITNESS WHEREOF the parties have executed this Agreement this 4th day of
April, 2002, with effect as of the date hereinabove set forth.

                        WAL-MART CANADA CORP.

                        Per: /s/ John Berrington                          c/s
                            ----------------------------------------------
                        John Berrington - Vice President - Store Development

                        PCA PHOTO CORPORATION OF CANADA, INC.

                        Per: /s/ Barry J. Feld                            c/s
                            ----------------------------------------------
                             Barry J. Feld - Chairman and CEO

                        PCA INTERNATIONAL, INC.

                        Per: /s/ Barry J. Feld                            c/s
                            ----------------------------------------------
                             Barry J. Feld - Chairman and CEO

<PAGE>

                                  SCHEDULE "A"

WAL-MART CANADA CORP
PCA CORPORATION OF CANADA CORP

<TABLE>
<CAPTION>
Wal-Mart         Wal-Mart Store       Commencement      License      License Renew   Expire / Renewal
 Store #              Name                Date       Expire (5yrs)                        (2yrs)
<S>          <C>                      <C>            <C>             <C>             <C>
  3008       BURNABY, B.C.              22-Apr-96      21-Apr-01       22-Apr-01        21-Apr-04
  3023       DRUMMONDVILLE, QUEBEC      22-Apr-96      21-Apr-01       22-Apr-01        21-Apr-04
  3081       SACKVILLE N.S.             20-Feb-97      19-Feb-02       20-Feb-02        19-Feb-04
  3003       BATHURST, N.B.             22-Feb-97      21-Feb-02       22-Feb-02        21-Feb-04
  3000       AGINCOURT                   5-Mar-97       4-Mar-02        5-Mar-02         3-Mar-04
  3096       STONEY CREEK, ONT.         19-Apr-97      18-Apr-02       19-Apr-02        17-Apr-02
  3004       BRANDON, MANITOBA          30-Apr-97      29-Apr-02       30-Apr-02        28-Apr-04
  3119       WINNIPEG, ST VITAL          4-May-97       3-May-02        4-May-02         2-May-04
  3127       ANCASTER, ON               17-May-97      16-May-02       17-May-02        15-May-04
  3028       EDMONTON, LONDONDERRY       7-Jun-97       6-Jun-02        7-Jun-02         5-Jun-04
  3140       ST. BRUNO, PQ              27-Jun-97      26-Jun-02       27-Jun-02        25-Jun-04
  3134       KANATA, ONT.                7-Jul-97       6-Jul-02        7-Jul-02         5-Jul-04
  3007       BROSSARD, QUEBEC           21-Jul-97      20-Jul-02       20-Jul-02        19-Jul-04
  3064       OAKVILLE, ONT.              1-Aug-97      31-Jul-02        1-Aug-02        30-Jul-04
  3066       OTTAWA, LINCOLN FIELDS     14-Aug-97      13-Aug-02       14-Aug-02        13-Aug-04
  3033       GANDER, NFLD               18-Aug-97      17-Aug-02       18-Aug-02        17-Aug-04
  3012       CALGARY, MARLBOROUGH       24-Aug-97      23-Aug-02       24-Aug-02        23-Aug-04
  3084       SASKATOON, WILDWOOD        20-Sep-97      19-Sep-02       20-Sep-02        19-Sep-04
  3044       KIRKLAND, QUEBEC           25-Sep-97      24-Sep-02       25-Sep-02        24-Sep-04
  3147       GRANDE PRAIRIE, AB         26-Sep-97      25-Sep-02       26-Sep-02        25-Sep-04
  3148       LEVIS, PQ                  26-Sep-97      25-Sep-02       26-Sep-02        25-Sep-04
  3150       MEDICINE HAT, AB           26-Sep-97      25-Sep-02       26-Sep-02        25-Sep-04
  3137       STE HYACINTHE              27-Sep-97      26-Sep-02       27-Sep-02        26-Sep-04
  3136       ROUYN-NORANDA, PQ          29-Sep-97      28-Sep-02       29-Sep-02        28-Sep-04
  3142       ORANGEVILLE, ONT.          31-Oct-97      30-Oct-02       31-Oct-02        30-Oct-04
  3143       HULL, PQ                   31-Oct-97      30-Oct-02       31-Oct-02        30-Oct-04
  3145       VAUGHAN, ONT               31-Oct-97      30-Oct-02       31-Oct-02        30-Oct-04
  3146       STE. FOY, PQ               31-Oct-97      30-Oct-02       31-Oct-02        30-Oct-04
</TABLE>

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00044-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00044-of-00352.parquet"}]]