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                                                                    EXHIBIT 10.1

                              LINKSHARE CORPORATION

                            INVESTOR RIGHTS AGREEMENT

         THIS INVESTOR RIGHTS AGREEMENT (the "Agreement") is entered into as of
the 16th day of July 1998, by and among LINKSHARE CORPORATION, a Delaware
corporation (the "Company"), Stephen Messer, Heidi Messer and Jianhao Meng
(collectively, the "Initial Founders") and the purchasers of the Company's
Series A Preferred Stock, par value $0.001 per share ("Series A Stock"), set
forth on Exhibit A attached hereto. The purchasers of the Series A Stock shall
be referred to hereinafter as the "Initial Investors" and each individually as
an "Initial Investor."

                                    RECITALS

         WHEREAS, the Company proposes to sell and issue to the Initial
Investors up to Three Million Two Hundred Forty-Two Thousand One Hundred
Forty-Eight (3,242,148) shares of its Series A Stock pursuant to that certain
Series A Preferred Stock Purchase Agreement of even date herewith ("the Purchase
Agreement");

         WHEREAS, as a condition of entering into the Purchase Agreement, the
Investors have requested that the Company extend to them registration rights,
information rights and other rights as set forth below;

         WHEREAS, the Company desires to grant such rights and impose certain
restrictions on to the Investors; and

         WHEREAS, the Company and the Investors wish to grant certain rights to
and impose certain restrictions on the Founders, as set forth below.

         NOW, THEREFORE, in consideration of the mutual promises,
representations, warranties, covenants and conditions set forth in this
Agreement and in the Purchase Agreement, the parties mutually agree as follows:

SECTION 1.  GENERAL

         1.1 Definitions. As used in this Agreement the following terms shall
have the following respective meanings:

                  "Exchange Act" means the Securities Exchange Act of 1934, as
         amended.

                  "First Refusal and Co-Sale Agreement" means the Right of First
         Refusal and Co-Sale Agreement, dated as of the date of this Agreement,
         among the Company, the Founders and the Investors, as the same may be
         amended from time to time in accordance with its terms.
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                  "Form S-3" means such form under the Securities Act as in
         effect on the date hereof or any successor registration form under the
         Securities Act subsequently adopted by the SEC which permits inclusion
         or incorporation of substantial information by reference to other
         documents filed by the Company with the SEC.

                  "Founders" means any and all of the Initial Founders and each
         Permitted Transferee (as defined in Section 2.10 hereof) of any Founder
         or Initial Founder, in each case so long as such Person continues to
         own any Registrable Securities.

                  "Holder" means any Investor or Founder.

                  "Initial Offering" means the Company's first firm commitment
         underwritten public offering of its Common Stock registered under the
         Securities Act.

                  "Investors" means the Initial Investors and each Permitted
         Transferee (as defined in Section 2.10 hereof) of any Investor or
         Initial Investor, in each case so long as such Person continues to own
         any registrable securities.

                  "Register," "registered," and "registration" refer to a
         registration effected by preparing and filing a registration statement
         in compliance with the Securities Act, and the declaration or ordering
         of effectiveness of such Registration Statement or document.

                  "Registrable Securities" means, as of any time, (a) Common
         Stock of the Company issued upon conversion of any Shares and then
         outstanding (b) Common Stock of the Company then held by any of the
         Founders, including, without limitation, any shares of Common Stock
         issuable upon exercise of options or other rights or securities
         exercisable for or convertible into Common Stock held by any of the
         Founders and (c) any Common Stock of the Company issued as (or issuable
         upon the conversion or exercise of any warrant, right or other security
         which is issued as) a dividend or other distribution with respect to,
         or in exchange for or in replacement of, any of such above-described
         securities. Notwithstanding the foregoing, Registrable Securities shall
         not include any securities sold by a person to the public either
         pursuant to a registration statement or Rule 144 or sold in a private
         transaction in which the transferor's rights under Section 2 of this
         Agreement are not assigned.

                  "Registrable Securities then outstanding" shall be the number
         of shares determined by calculating the total number of shares of the
         Company's Common Stock that are Registrable Securities and either (a)
         are then issued and outstanding or (b) are issuable pursuant to then
         exercisable or convertible securities.

                  "Registration Expenses" shall mean all expenses incurred by
         the Company in complying with Sections 2.2, 2.3 and 2.4 hereof,
         including, without limitation, all registration and filing fees,
         printing expenses, fees and disbursements of counsel for the Company,
         reasonable fees and disbursements not to exceed twenty-five thousand
         dollars ($25,000) of a single special counsel

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         for the Holders, blue sky fees and expenses and the expense of any
         special audits incident to or required by any such registration (but
         excluding the compensation of regular employees of the Company which
         shall be paid in any event by the Company).

                  "SEC" or "Commission" means the Securities and Exchange
         Commission.

                  "Securities Act" shall mean the Securities Act of 1933, as
         amended.

                  "Selling Expenses" shall mean all underwriting discounts and
         selling commissions applicable to a sale of Registrable Securities by
         the Holders participating in such sale.

                  "Shares" shall mean the Company's Series A Stock issued
         pursuant to the Purchase Agreement and held by the Initial Investors
         and each Permitted Transferee (as defined in Section 2.10 hereof) of
         any Investor or Initial Investor.

SECTION 2.  REGISTRATION; RESTRICTIONS ON TRANSFER

         2.1 Restrictions on Transfer.

                  (a) In addition to the restrictions contained in the First
         Refusal and Co-Sale Agreement, each Holder agrees not to make any
         disposition of all or any portion of the Shares or Registrable
         Securities unless and until:

                           (i) There is then in effect a registration statement
                  under the Securities Act covering such proposed disposition
                  and such disposition is made in accordance with such
                  registration statement; or

                           (ii) (A) The transferee has agreed in writing to be
                  bound by the terms of this Agreement, (B) such Holder shall
                  have notified the Company of the proposed disposition and
                  shall have furnished the Company with a detailed statement of
                  the circumstances surrounding the proposed disposition, and
                  (C) such disposition is exempt from the registration
                  requirements of the Securities Act and (D) if reasonably
                  requested by the Company, such Holder shall have furnished the
                  Company with an opinion of counsel, reasonably satisfactory to
                  the Company, that such disposition will not require
                  registration of such shares under the Securities Act; provided
                  that subclause (ii)(A) shall not apply to a transferee who
                  acquires Registrable Securities in a transaction exempt from
                  registration under Rule 144 under the Securities Act.

                  (b) Each certificate representing Shares or Registrable
         Securities shall (unless otherwise permitted by the provisions of the
         Agreement) be stamped or otherwise imprinted with a legend
         substantially similar to the following (in addition to any legend
         required under applicable laws or contract):

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                  THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED
                  UNDER THE SECURITIES ACT OF 1933 AS AMENDED (THE "ACT") AND
                  MAY NOT BE OFFERED, SOLD OR OTHERWISE TRANSFERRED, ASSIGNED,
                  PLEDGED OR HYPOTHECATED UNLESS AND UNTIL REGISTERED UNDER THE
                  ACT OR UNLESS THE COMPANY HAS RECEIVED AN OPINION OF COUNSEL
                  SATISFACTORY TO THE COMPANY AND ITS COUNSEL THAT SUCH
                  REGISTRATION IS NOT REQUIRED.

                  (c) The Company shall be obligated to reissue promptly
         certificates not bearing the foregoing legend at the request of any
         Holder thereof to the extent that the securities evidenced thereby that
         are proposed to be disposed of by such Holder have been registered for
         such disposition or the Holder shall have obtained an opinion of
         counsel (which counsel may be counsel to the Company) reasonably
         acceptable to the Company to the effect that the securities proposed to
         be disposed of may lawfully be so disposed of without registration
         under the Act or legend.

                  (d) Any legend endorsed on an instrument pursuant to
         applicable state securities laws and the stop-transfer instructions
         with respect to such securities shall be removed upon receipt by the
         Company of an order of the appropriate blue sky authority authorizing
         such removal.

         2.2 Demand Registration.

                  (a) Subject to the conditions of this Section 2.2, if the
         Company shall receive a written request from either (i) the Investors
         holding a majority of the outstanding Registrable Securities held by
         all Investors (the "Initiating") or (ii) the Founders holding a
         majority of the outstanding Registrable Securities held by all
         Founders, that the Company file a registration statement under the
         Securities Act covering the registration of at least a majority of the
         Registrable Securities then outstanding (or a lesser percent if the
         anticipated aggregate offering price, net of underwriting discounts and
         commissions, would be equal to or greater than $1,000,000 (a "Qualified
         Public Offering")), then the Company shall, within thirty (30) days of
         the receipt thereof, give written notice of such request to all
         Holders, and subject to the limitations of this Section 2.2, use its
         best efforts to effect, as soon as practicable, the registration under
         the Securities Act of all Registrable Securities that the Holders
         request to be registered.

                  (b) If the Initiating Investors or the Initiating Founders,
         respectively intend to distribute the Registrable Securities covered by
         their request by means of an underwriting, they shall so advise the
         Company as a part of their request made pursuant to this Section 2.2 or
         any request pursuant to Section 2.4 and the Company shall include such
         information in the written notice referred to in Section 2.2(a) or
         Section 2.4(a), as applicable. In such event, the right of any Holder
         to include its Registrable Securities in such registration shall be
         conditioned upon such Holder's participation in such underwriting and
         the inclusion of such Holder's Registrable Securities in the
         underwriting to the extent provided herein. All Holders proposing to
         distribute their securities

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         through such underwriting shall enter into an underwriting agreement in
         customary form with the underwriter or underwriters selected for such
         underwriting by the Company (which underwriter or underwriters shall be
         reasonably acceptable to a majority in interest of the Initiating
         Holders). Notwithstanding any other provision of this Section 2.2 or
         Section 2.4, if the underwriter advises the Company that marketing
         factors require a limitation of the number of securities to be
         underwritten (including Registrable Securities) then the Company shall
         so advise all Holders of Registrable Securities which would otherwise
         be underwritten pursuant hereto, and the number of shares that may be
         included in the underwriting shall be allocated to the Holders of such
         Registrable Securities on a pro rata basis based on the number of
         Registrable Securities held by all such Holders (including the
         Initiating Holders). Any Registrable Securities excluded or withdrawn
         from such underwriting shall be withdrawn from the registration.

                  (c) The Company shall not be required to effect a registration
         pursuant to this Section 2.2:

                           (i) prior to the earlier of (A) the second
                  anniversary of the date of this Agreement or (B) one hundred
                  eighty (180) days following the effective date of the
                  registration statement pertaining to the Initial Offering;

                           (ii) for the Initiating Investors after the Company
                  has effected two (2) registrations pursuant to this Section
                  2.2, and for the Initiating Founders after the Company has
                  effected two (2) registrations pursuant to this Section 2.2,
                  and such registrations have been declared or ordered
                  effective;

                           (iii) either (A) during the period starting with the
                  date of filing of, and ending on the date one hundred eighty
                  (180) days following the effective date of the registration
                  statement pertaining to the Initial Offering or (B) during the
                  period starting with the date of filing of, and ending on the
                  date ninety (90) days following the effective date of a
                  registration statement other than the Initial Offering in
                  which such Initiating Investors or Initiating Founders had the
                  right to participate pursuant to Section 2.3, including a
                  registration statement in which the underwriters reduced the
                  Holders' participation pursuant to Section 2.3(a); provided
                  that the Company makes reasonable good faith efforts to cause
                  such registration statement to become effective;

                           (iv) if within thirty (30) days of receipt of a
                  written request from Initiating Holders pursuant to Section
                  2.2(a), the Company gives notice to the Holders of the
                  Company's intention to make an offering described in (A) or
                  (B) of clause (iii) within ninety (90) days;

                           (v) if the Company shall furnish to Holders
                  requesting a registration statement pursuant to this Section
                  2.2, a certificate signed by the Chairman of the Board stating
                  that in the good faith judgment of the Board of Directors of
                  the Company, it would be seriously detrimental to the Company
                  and its shareholders for such registration statement to be
                  effected at such time, in which event the Company shall have
                  the right to defer such filing for a period of not more than
                  ninety (90) days after receipt of the request of the
                  Initiating Holders; provided that such right

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                  to delay a request shall be exercised by the Company not more
                  than once in any twelve (12) month period; or

                           (vi) if the Initiating Holders propose to dispose of
                  shares of Registrable Securities that may be immediately
                  registered on Form S-3 pursuant to a request made pursuant to
                  Section 2.4 below or such shares may be sold without volume
                  limitations under Rule 144 under the Securities Act.

         2.3 Piggyback Registrations. The Company shall notify all Holders of
Registrable Securities in writing at least thirty (30) days prior to the filing
of any registration statement under the Securities Act for purposes of a public
offering of securities of the Company (including, but not limited to,
registration statements relating to secondary offerings of securities of the
Company, but excluding registration statements relating to employee benefit
plans or with respect to corporate reorganizations or other transactions under
Rule 145 of the Securities Act) and will afford each such Holder an opportunity
to include in such registration statement all or part of such Registrable
Securities held by such Holder. Each Holder desiring to include in any such
registration statement all or any part of the Registrable Securities held by it
shall, within fifteen (15) days after the above-described notice from the
Company, so notify the Company in writing. Such notice shall state the intended
method of disposition of the Registrable Securities by such Holder. If a Holder
decides not to include all of its Registrable Securities in any registration
statement thereafter filed by the Company, such Holder shall nevertheless
continue to have the right to include any Registrable Securities in any
subsequent registration statement or registration statements as may be filed by
the Company with respect to offerings of its securities, all upon the terms and
conditions set forth herein.

                  (a) Underwriting. If the registration statement under which
         the Company gives notice under this Section 2.3 is for an underwritten
         offering, the Company shall so advise the Holders of Registrable
         Securities. In such event, the right of any such Holder to be included
         in a registration pursuant to this Section 2.3 shall be conditioned
         upon such Holder's participation in such underwriting and the inclusion
         of such Holder's Registrable Securities in the underwriting to the
         extent provided herein. All Holders proposing to distribute their
         Registrable Securities through such underwriting shall enter into an
         underwriting agreement in customary form with the underwriter or
         underwriters selected for such underwriting by the Company.
         Notwithstanding any other provision of the Agreement, if the
         underwriter determines in good faith that marketing factors require a
         limitation of the number of shares to be underwritten, the number of
         shares that may be included in the underwriting shall be allocated,
         first, to the Company; second, to the Holders who have elected to
         participate in such underwriting on a pro rata basis based on the
         respective total numbers of Registrable Securities held by such
         Holders; and third, to any other shareholder of the Company based on
         the respective total number of shares of Common Stock held by such
         other stockholders on a pro rata basis. No such reduction shall reduce
         the securities being offered by the Company for its own account to be
         included in the registration and underwriting. In no event will shares
         of any other selling shareholder be included in such registration which
         would reduce the number of shares which may be included by Holders
         without the written consent of Holders of not less than sixty-six and
         two-thirds percent (66- 2/3%) of the Registrable Securities proposed to
         be sold in the offering. If any Holder disapproves of the terms of any
         such underwriting, such Holder may elect to withdraw

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         therefrom by written notice to the Company and the underwriter,
         delivered at least ten (10) business days prior to the effective date
         of the registration statement. Any Registrable Securities excluded or
         withdrawn from such underwriting shall be excluded and withdrawn from
         the registration.

                  (b) Right to Terminate Registration. The Company shall have
         the right to terminate or withdraw any registration initiated by it
         under this Section 2.3 prior to the effectiveness of such registration
         whether or not any Holder has elected to include securities in such
         registration. The Registration Expenses of such withdrawn registration
         shall be borne by the Company in accordance with Section 2.5 hereof.

         2.4 Form S-3 Registration. In case the Company shall receive from any
one or more Investors or Founders holding Registrable Securities a written
request or requests that the Company effect a registration on Form S-3 (or any
successor to Form S-3) or any similar shortform registration statement and any
related qualification or compliance with applicable State Securities laws, if
any, with respect to all or a part of the Registrable Securities owned by such
Holder or Holders, the Company will:

                  (a) promptly give written notice of the proposed registration,
         and any related qualification or compliance, to all other Holders of
         Registrable Securities; and

                  (b) as soon as reasonably practicable, effect such
         registration and all such qualifications and compliances as may be so
         requested and as would permit or facilitate the sale and distribution
         of all or such portion of such Holder's or Holders' Registrable
         Securities as are specified in such request, together with all or such
         portion of the Registrable Securities of any other Holder or Holders
         joining in such request as are specified in a written request given
         within fifteen (15) days after receipt of such written notice from the
         Company; provided, however, that the Company shall not be obligated to
         effect any such registration, qualification or compliance pursuant to
         this Section 2.4:

                           (i) if Form S-3 (or any successor or similar form) is
                  not available for such offering by the Holders, or

                           (ii) if the Holders, entitled to inclusion in such
                  registration propose to sell Registrable Securities and such
                  other securities (if any) at an aggregate price to the public
                  of less than three million dollars ($3,000,000), or

                           (iii) if the Company shall furnish to the Holders a
                  certificate signed by the Chairman of the Board of Directors
                  of the Company stating that in the good faith judgment of the
                  Board of Directors of the Company, it would be seriously
                  detrimental to the Company and its shareholders for such Form
                  S-3 registration to be effected at such time, in which event
                  the Company shall have the right to defer the filing of the
                  Form S-3 registration statement for a period of not more than
                  ninety (90) days after receipt of the request of the Holder or
                  Holders under this Section 2.4; provided, that such right to
                  delay a request shall be exercised by the Company not more
                  than once in any twelve (12) month period, or

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                           (iv) if the Company has, within the twelve (12) month
                  period preceding the date of such request, already effected
                  one (1) registration on Form S-3 for any of the Holders
                  pursuant to this Section 2.4, or

                           (v) in any particular jurisdiction in which the
                  Company would be required to qualify to do business, to
                  execute a general consent to service of process or become
                  subject to taxation in effecting such registration,
                  qualification or compliance.

                  (c) Subject to the foregoing, the Company shall file a Form
         S-3 registration statement covering the Registrable Securities and
         other securities so requested to be registered as soon as reasonably
         practicable after receipt of the request or requests of the Holders.
         Registrations effected pursuant to this Section 2.4 shall not be
         counted as demands for registration or registrations effected pursuant
         to Sections 2.2 or 2.3, respectively.

         2.5 Expenses of Registration. Except as specifically provided herein,
all Registration Expenses incurred in connection with any registration,
qualification or compliance pursuant to Section 2.2 or any registration under
Section 2.3 or Section 2.4 herein shall be borne by the Company. All Selling
Expenses incurred in connection with any registrations hereunder, shall be borne
by the holders of the securities so registered pro rata on the basis of the
number of shares so registered. The Company shall not, however, be required to
pay for any Registration Expenses of any registration proceeding begun pursuant
to Section 2.2 or 2.4, the request of which has been subsequently withdrawn by
the Holders participating therein unless (a) the withdrawal is based upon
material adverse information concerning the Company of which the Holders
initiating such registration were not aware at the time of such request or (b)
if the Initiating Holders were any Investors or Founders, one or more Investors
holding a majority of Registrable Securities held by the Investors or one or
more Founders holding a majority of the Registrable Securities held by the
Founders, respectively, agree to forfeit their right to one requested
registration pursuant to Section 2.2 or Section 2.4, as applicable (in which
event such right shall be forfeited by all Investors or Founders, respectively).
If the Holders participating therein are required to pay the Registration
Expenses, such expenses shall be borne by the Holders participating therein in
proportion to the number of shares for which registration was requested. If the
Company is required to pay the Registration Expenses of a withdrawn offering
pursuant to clause (a) above, then the Holders shall not forfeit their rights
pursuant to Section 2.2 or Section 2.4 to a demand registration.

         2.6 Obligations of the Company. Whenever required to effect the
registration of any Registrable Securities, the Company shall, as expeditiously
as reasonably possible:

                  (a) Prepare and file with the SEC a registration statement
         with respect to such Registrable Securities and use all reasonable
         efforts to cause such registration statement to become effective, and,
         upon the request of the Holders of a majority of the Registrable
         Securities registered thereunder, keep such registration statement
         effective for up to ninety (90) days or, if earlier, until the Holder
         or Holders have completed the distribution related thereto. The Company
         shall not be required to file, cause to become effective or maintain
         the effectiveness of any registration statement

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         that contemplates a distribution of securities on a delayed or
         continuous basis pursuant to Rule 415 under the Securities Act.

                  (b) Prepare and file with the SEC such amendments and
         supplements to such registration statement and the prospectus used in
         connection with such registration statement as may be necessary to
         comply with the provisions of the Securities Act with respect to the
         disposition of all securities covered by such registration statement
         for the period set forth in paragraph (a) above.

                  (c) Furnish to the Holders such number of copies of a
         prospectus, including a preliminary prospectus, in conformity with the
         requirements of the Securities Act, and such other documents as they
         may reasonably request in order to facilitate the disposition of
         Registrable Securities owned by them.

                  (d) Use its reasonable best efforts to register and qualify
         the securities covered by such registration statement under such other
         securities or Blue Sky laws of such jurisdictions as shall be
         reasonably requested by the Holders; provided that the Company shall
         not be required in connection therewith or as a condition thereto to
         qualify to do business or to file a general consent to service of
         process in any such states or jurisdictions.

                  (e) In the event of any underwritten public offering, enter
         into and perform its obligations under an underwriting agreement, in
         usual and customary form, with the managing underwriter(s) of such
         offering. Each Holder participating in such underwriting shall also
         enter into and perform its obligations under such an agreement.

                  (f) Notify each Holder of Registrable Securities covered by
         such registration statement at any time when a prospectus relating
         thereto is required to be delivered under the Securities Act of the
         happening of any event as a result of which the prospectus included in
         such registration statement, as then in effect, includes an untrue
         statement of a material fact or omits to state a material fact required
         to be stated therein or necessary to make the statements therein not
         misleading in the light of the circumstances then existing.

                  (g) Use its best efforts to furnish, on the date that such
         Registrable Securities are delivered to the underwriters for sale, if
         such securities are being sold through underwriters, (i) an opinion,
         dated as of such date, of the counsel representing the Company for the
         purposes of such registration, in form and substance as is customarily
         given to underwriters in an underwritten public offering, addressed to
         the underwriters, if any, and (ii) a letter dated as of such date, from
         the independent certified public accountants of the Company, in form
         and substance as is customarily given by independent certified public
         accountants to underwriters in an underwritten public offering
         addressed to the underwriters.

         2.7 Termination of Registration Rights. All registration rights granted
under this Section 2 shall terminate and be of no further force and effect five
(5) years after the date of the Company's Initial Offering. In addition, a
Holder's registration rights shall expire if (a) the

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Company has completed its Initial Offering and is subject to the provisions of
Section 13 or 15(d) of the Exchange Act, (b) such Holder (together with its
affiliates, partners and former partners) holds less than 1% of the Company's
outstanding Common Stock (treating all share of convertible Preferred Stock on
an as converted basis) and (c) all Registrable Securities held by and issuable
to such Holder (and its affiliates, partners, former partners, members and
former members) may be sold under Rule 144 without any volume limitations.

         2.8 Delay of Registration; Furnishing Information.

                  (a) No Holder shall have any right to obtain or seek an
         injunction restraining or otherwise delaying any such registration as
         the result of any controversy that might arise with respect to the
         interpretation or implementation of this Section 2.

                  (b) It shall be a condition precedent to the obligations of
         the Company to take any action pursuant to Section 2.2, 2.3 or 2.4 that
         the selling Holders shall furnish to the Company such information
         regarding themselves, the Registrable Securities held by them and the
         intended method of disposition of such securities as shall be required
         to effect the registration of their Registrable Securities.

                  (c) The Company shall have no obligation with respect to any
         registration requested pursuant to Section 2.2 or Section 2.4 if, due
         to the operation of Subsection 2.2 (b) or due to the withdrawal of such
         request by one or more Holders, the number of shares or the anticipated
         aggregate offering price of the Registrable Securities to be included
         in the registration does not equal or exceed the number of shares or
         the anticipated aggregate offering price required to originally trigger
         the Company's obligation to initiate such registration as specified in
         Section 2.2 or Section 2.4, whichever is applicable, but no event due
         to the operation of Section 2.2 (b) shall result in the loss of any of
         the demand registrations allowed under Section 2.2 (a).

         2.9 Indemnification. In the event any Registrable Securities are
included in a registration statement under Sections 2.2, 2.3 or 2.4:

                  (a) To the extent permitted by law, the Company will indemnify
         and hold harmless each Holder, the partners, officers and directors of
         each Holder, any underwriter (as defined in the Securities Act) for
         such Holder and each person, if any, who controls such Holder or
         underwriter within the meaning of the Securities Act or the Exchange
         Act, against any losses, claims, damages, or liabilities (joint or
         several) to which they may become subject under the Securities Act, the
         Exchange Act or other federal or state law, insofar as such losses,
         claims, damages or liabilities (or actions in respect thereof) arise
         out of or are based upon any of the following statements, omissions or
         violations (collectively a "Violation") by the Company: (i) any untrue
         statement or alleged untrue statement of a material fact contained in
         such registration statement, including any preliminary prospectus or
         final prospectus contained therein or any amendments or supplements
         thereto, (ii) the omission or alleged omission to state therein a
         material fact required to be stated therein, or necessary to make the
         statements therein not misleading, or (iii) any violation or alleged

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         violation by the Company of the Securities Act, the Exchange Act, any
         state securities law or any rule or regulation promulgated under the
         Securities Act, the Exchange Act or any state securities law in
         connection with the offering covered by such registration statement;
         and the Company will pay as incurred to each such Holder, partner,
         officer, director, underwriter or controlling person for any legal or
         other expenses reasonably incurred by them in connection with
         investigating or defending any such loss, claim, damage, liability or
         action; provided however, that the indemnity agreement contained in
         this Section 2.9(a) shall not apply to amounts paid in settlement of
         any such loss, claim, damage, liability or action if such settlement is
         effected without the consent of the Company, which consent shall not be
         unreasonably withheld, nor shall the Company be liable in any such case
         for any such loss, claim, damage, liability or action to the extent
         that it arises out of or is based upon a Violation which occurs in
         reliance upon and in conformity with written information furnished
         expressly for use in connection with such registration by such Holder,
         partner, officer, director, underwriter or controlling person of such
         Holder.

                  (b) To the extent permitted by law, each Holder will, if
         Registrable Securities held by such Holder are included in the
         securities as to which such registration qualifications or compliance
         is being effected, indemnify and hold harmless the Company, each of its
         directors, its officers, any underwriter (as defined in the Securities
         Act) for the Company and each person, if any, who controls the Company
         or underwriter within the meaning of the Securities Act, and any other
         Holder selling securities under such registration statement or any of
         such other Holder's partners, directors or officers or any person who
         controls such Holder, against any losses, claims, damages or
         liabilities (joint or several) to which they may become subject under
         the Securities Act, the Exchange Act or other federal or state law,
         insofar as such losses, claims, damages or liabilities (or actions in
         respect thereto) arise out of or are based upon any Violation, in each
         case to the extent (and only to the extent) that such Violation occurs
         in reliance upon and in conformity with written information furnished
         expressly for use in connection with such registration by such Holder,
         partner, officer, director, underwriter or controlling person of such
         Holder and each such Holder will pay as incurred any legal or other
         expenses reasonably incurred by the Company or any such director,
         officer, controlling person, underwriter or other Holder, or partner,
         officer, director or controlling person of such other Holder in
         connection with investigating or defending any such loss, claim,
         damage, liability or action if it is judicially determined that there
         was such a Violation; provided, however, that the indemnity agreement
         contained in this Section 2.9(b) shall not apply to amounts paid in
         settlement of any such loss, claim, damage, liability or action if such
         settlement is effected without the consent of the Holder, which consent
         shall not be unreasonably withheld; provided further, that in no event
         shall any indemnity under this Section 2.9 exceed the proceeds from the
         offering received by such Holder.

                  (c) Promptly after receipt by an indemnified party under this
         Section 2.9 of notice of the commencement of any action (including any
         governmental action), such indemnified party will, if a claim in
         respect thereof is to be made against any indemnifying party under this
         Section 2.9, deliver to the indemnifying party a written notice of the
         commencement thereof and the indemnifying party shall have the right to
         participate in, and, to the extent the indemnifying party so desires,
         jointly with any other indemnifying party similarly noticed, to assume
         the defense thereof

                                       11
<PAGE>

         with counsel mutually satisfactory to the parties; provided, however,
         that an indemnified party shall have the right to retain its own
         counsel, with the fees and expenses to be paid by the indemnifying
         party, if representation of such indemnified party by the counsel
         retained by the indemnifying party would be inappropriate due to actual
         or potential differing interests between such indemnified party and any
         other party represented by such counsel in such proceeding. The failure
         to deliver written notice to the indemnifying party within a reasonable
         time of the commencement of any such action, if materially prejudicial
         to its ability to defend such action, shall relieve such indemnifying
         party of any liability to the indemnified party under this Section 2.9,
         but the omission so to deliver written notice to the indemnifying party
         will not relieve it of any liability that it may have to any
         indemnified party otherwise than under this Section 2.9.

                  (d) If the indemnification provided for in this Section 2.9 is
         held by a court of competent jurisdiction to be unavailable to an
         indemnified party with respect to any losses, claims, damages or
         liabilities referred to herein, the indemnifying party, in lieu of
         indemnifying such indemnified party thereunder, shall to the extent
         permitted by applicable law contribute to the amount paid or payable by
         such indemnified party as a result of such loss, claim, damage or
         liability in such proportion as is appropriate to reflect the relative
         fault of the indemnifying party on the one hand and of the indemnified
         party on the other in connection with the Violation(s) that resulted in
         such loss, claim, damage or liability, as well as any other relevant
         equitable considerations. The relative fault of the indemnifying party
         and of the indemnified party shall be determined by a court of law by
         reference to, among other things, whether the untrue or alleged untrue
         statement of a material fact or the omission to state a material fact
         relates to information supplied by the indemnifying party or by the
         indemnified party and the parties' relative intent, knowledge, access
         to information and opportunity to correct or prevent such statement or
         omission; provided, that in no event shall any contribution by a Holder
         hereunder exceed the proceeds from the offering received by such
         Holder.

                  (e) The obligations of the Company and Holders under this
         Section 2.9 shall survive completion of any offering of Registrable
         Securities in a registration statement and the termination of this
         agreement. No indemnifying party, in the defense of any such claim or
         litigation, shall, except with the consent of each indemnified party,
         consent to entry of any judgment or enter into any settlement which
         does not include as an unconditional term thereof the giving by the
         claimant or plaintiff to such indemnified party of a release from all
         liability in respect to such claim or litigation.

                  (f) Notwithstanding the foregoing, to the extent that the
         provisions on indemnification and contribution contained in the
         underwriting agreement entered into in connection with any public
         offering in which any Holders are participating are in conflict with
         the foregoing provisions, the provisions in the underwriting agreement
         shall control.

         2.10 Assignment of Registration Rights. The rights to cause the Company
to register Registrable Securities pursuant to this Section 2 may be assigned to
by a Holder to a transferee or assignee of Registrable Securities, pursuant to a
prior contractual obligation and with no additional

                                       12
<PAGE>

consideration paid in the case of clauses (b) and (f) below, which (a) is a
subsidiary or parent, (b) is a general partner, limited partner, retired
partner, member or retired member of a Holder, (c) is a Holder's family member
or trust for the benefit of an individual Holder or such Holder's family members
or custodian for the benefit of a Holder's children, (d) is already a party to
this Agreement, (e) is the estate or legal representative of such Holder upon
such Holder's death or adjudication of incompetency (f) is a stockholder,
officer or director of the Company, or (g) acquires at least two hundred fifty
thousand (250,000) shares of Registrable Securities (as adjusted for stock
splits and combinations); provided, however, (i) the transferor shall, within
ten (10) days after such transfer, furnish to the Company written notice of the
name and address of such transferee or assignee and the securities with respect
to which such registration rights are being assigned and (ii) such transferee
shall agree to be subject to all restrictions set forth in this Agreement; and
provided further that, in the case of any transferee specified in this Section
2.10, that (i) such transferee is not a competitor and (ii) the transfer of
Registrable Securities to such transferee is permitted by and made in accordance
with the applicable provisions of the First Refusal and Co-Sale Agreement.

         2.11 Amendment of Registration Rights. Any provision of this Section 2
may be amended and the observance thereof may be waived (either generally or in
a particular instance and either retroactively or prospectively), only with the
written consent of the Company and the Holders of at least sixty-six and
two-thirds percent (66-2/3%) of the Registrable Securities then outstanding. Any
amendment or waiver effected in accordance with this Section 2.11 shall be
binding upon each Holder and the Company. By acceptance of any benefits under
this Section 2, Holders of Registrable Securities hereby agree to be bound by
the provisions hereunder.

         2.12 Limitation on Subsequent Registration Rights. After the date of
this Agreement, the Company shall not, without the prior written consent of the
Holders of sixty-six and two-thirds percent (66-2/3%) of the Registrable
Securities then outstanding, enter into any agreement with any holder or
prospective holder of any securities of the Company that would grant such holder
registration rights pari passu or senior to those granted to the Holders
hereunder.

         2.13 "Market Stand-Off" Agreement; Agreement to Furnish Information.
Each Holder hereby agrees that such Holder shall not sell or otherwise transfer
or dispose of any Common Stock (or other securities) of the Company held by such
Holder (other than those included in the registration) for a period specified by
the representative of the underwriters of Common Stock (or other securities) of
the Company not to exceed one hundred eighty (180) days following the effective
date of a registration statement of the Company filed under the Securities Act
for a public offering of the Company's securities; provided that all officers
and directors of the Company and holders of at least ten percent (10%) of the
Company's voting securities enter into similar agreements.

         Each Holder agrees to execute and deliver such other agreements as may
be reasonably requested by the Company or the underwriter which are consistent
with the foregoing or which are necessary to give further effect thereto. In
addition, if requested by the Company or the representative of the underwriters
of Common Stock (or other securities) of the Company, each Holder shall provide,
within fifteen (15) days of such request, such information as may be required

                                       13
<PAGE>

by the Company or such representative in connection with the completion of any
public offering of the Company's securities pursuant to a registration statement
filed under the Securities Act. The obligations described in this Section 2.13
shall not apply to a registration relating solely to employee benefit plans on
Form S-1 or Form S-8 or similar forms that may be promulgated in the future, or
a registration relating solely to a Commission Rule 145 transaction on Form S-4
or similar forms that may be promulgated in the future. The Company may impose
stop-transfer instructions with respect to the shares of Common Stock (or other
securities) subject to the foregoing restriction until the end of said one
hundred eighty (180) day period.

         2.14 Rule 144 Reporting. With a view to making available to the Holders
the benefits of certain rules and regulations of the SEC which may permit the
sale of the Registrable Securities to the public without registration, the
Company agrees to use its best efforts to:

                  (a) Make and keep public information available, as those terms
         are understood and defined in SEC Rule 144 or any similar or analogous
         rule promulgated under the Securities Act, at all times after the
         effective date of Initial Offering and while the Company continues to
         be subject to the reporting requirements of Section 15(d) or Section 13
         of the Exchange Act;

                  (b) File with the SEC, in a timely manner, all reports and
         other documents required of the Company under the Exchange Act; and

                  (c) So long as a Holder owns any Registrable Securities,
         furnish to such Holder forthwith upon request: a written statement by
         the Company as to its compliance with the reporting requirements of
         said Rule 144 of the Securities Act, and of the Exchange Act (at any
         time after it has become subject to such reporting requirements); a
         copy of the most recent annual or quarterly report of the Company filed
         with the SEC; and such other publicly available reports and documents
         as a Holder may reasonably request in availing itself of any rule or
         regulation of the SEC allowing it to sell any such securities without
         registration.

SECTION 3.  COVENANTS OF THE COMPANY

         3.1 Basic Financial Information and Reporting.

                  (a) The Company will maintain true books and records of
         account in which full and correct entries will be made of all its
         business transactions pursuant to a system of accounting established
         and administered in accordance with generally accepted accounting
         principles consistently applied, and will set aside on its books all
         such proper accruals and reserves as shall be required under generally
         accepted accounting principles consistently applied.

                  (b) As soon as practicable after the end of each fiscal year
         of the Company, and in any event within ninety (90) days thereafter,
         the Company will furnish each Holder a balance sheet of the Company, as
         at the end of such fiscal year, and a statement of income and a
         statement of cash flows of the Company, for such year, all prepared in
         accordance with generally accepted

                                       14
<PAGE>

         accounting principles consistently applied and setting forth in each
         case in comparative form the figures for the previous fiscal year, all
         in reasonable detail. Such financial statements shall be accompanied by
         a report and opinion thereon by independent public accountants of
         national standing selected by the Company's Board of Directors.

                  (c) So long as any Holder (with its affiliates) shall own not
         less than two hundred fifty thousand (250,000) shares of Registrable
         Securities (as adjusted for stock splits and combinations) (a "Major
         Holder"), the Company will furnish each such Major Holder, as soon as
         practicable after the end of the first, second and third quarterly
         accounting periods in each fiscal year of the Company, and in any event
         within forty-five (45) days thereafter, a balance sheet of the Company
         as of the end of each such quarterly period, and a statement of income
         and a statement of cash flows of the Company for such period and for
         the current fiscal year to date, prepared in accordance with generally
         accepted accounting principles, with the exception that no notes need
         be attached to such statements and year-end audit adjustments may not
         have been made.

                  (d) The Company will furnish each such Major Holder (i) at
         least thirty (30) days prior to the beginning of each fiscal year an
         annual budget and operating plans for such fiscal year (and as soon as
         available, any subsequent revisions thereto); and (ii) as soon as
         practicable after the end of each month, and in any event within twenty
         (20) days thereafter, a balance sheet of the Company as of the end of
         each such month, and a statement of income and a statement of cash
         flows of the Company for such month and for the current fiscal year to
         date, including a comparison to plan figures for such period, prepared
         in accordance with generally accepted accounting principles
         consistently applied, with the exception that no notes need be attached
         to such statements and year-end audit adjustments may not have been
         made.

         3.2 Inspection Rights. Each such Major Holder shall have the right to
visit and inspect any of the properties of the Company or any of its
subsidiaries, and to discuss the affairs, finances and accounts of the Company
or any of its subsidiaries with its officers, and to review such information as
is reasonably requested all at such reasonable times and as often as may be
reasonably requested; provided, however, that the Company shall not be obligated
under this Section 3.2 with respect to a competitor of the Company or with
respect to information which the Board of Directors determines in good faith is
confidential and should not, therefore, be disclosed.

         3.3 Confidentiality of Records.

                  (a) Each Holder agrees to use, and to use its best efforts to
         insure that its authorized representatives use, the same degree of care
         as such Holder uses to protect its own confidential information to keep
         confidential any information furnished to it which the Company
         identifies as being confidential or proprietary (so long as such
         information is not in the public domain), except that such Holder may
         disclose such proprietary or confidential information to any partner,
         subsidiary, parent or agent of such Holder for the purpose of
         evaluating its investment in the Company as long as such partner,
         subsidiary, parent or agent is advised of the confidentiality

                                       15
<PAGE>

         provisions of this Section 3.3 and any Confidentiality Agreement
         between the Company and such Holder.

                  (b) Notwithstanding any provision of this Section 3 or any
         other provision of this Agreement actually or apparently to the
         contrary, the Company shall not be required to, and shall not provide
         any Investor with any non-public information or any access or
         inspection rights under Section 3.2 or otherwise if the Company
         reasonably believes that such Investor (or any of its affiliates) is a
         competitor (unless such Investor furnishes the Company with reasonable
         evidence that it and its affiliates are not competitors) or unless such
         Investor executes and delivers or previously has executed and delivered
         to the Company a confidentiality agreement in substantially the form of
         the Initial Investor Confidentiality Agreement. The provisions of this
         Section 3.3 are supplemental to and do not supersede, terminate or
         amend the terms of the Initial Investor Confidentiality Agreement or
         any other confidentiality agreement which any Investor may enter into
         with the Company.

                  (c) The Investors hereby acknowledge and agree that (i) by
         reason of such Investor being furnished or granted access to material
         non-public information regarding the Company as provided herein, such
         Investor may be prohibited from purchasing or selling securities of the
         Company unless and until such information is disclosed to the public
         generally or to the persons with whom such Investor effects such
         purchases or sales, (ii) the Company has and will have no obligation to
         make such disclosure and (iii) such Investor is and will be prohibited
         by the confidentiality provisions of this Agreement and any separate
         confidentiality agreement which such Investor has or shall enter into
         with the Company from making such disclosure.

         3.4 Reservation of Common Stock. The Company will at all times reserve
and keep available, solely for issuance and delivery upon the conversion of the
Preferred Stock, all Common Stock issuable from time to time upon such
conversion.

         3.5 Stock Vesting. Unless otherwise determined by a majority of the
Board of Directors, which majority shall include at least one of the Directors
designated or elected by the Investors and at least one of the Directors
designated or elected by the Founders, all stock options and other stock
equivalents issued after the date of this Agreement to employees, directors,
consultants and other service providers shall be subject to vesting as follows:
(a) twenty-five percent (25%) of such stock shall vest at the end of the first
year following the earlier of the date of issuance or such person's services
commencement date with the Company, and (b) seventy-five percent (75%) of such
stock shall vest over the remaining three (3) years. With respect to any shares
of stock purchased by any such person, the Company's repurchase option shall
provide that upon such person's termination of employment or service with the
Company, with or without cause, the Company or its assignee (to the extent
permissible under applicable securities laws and other laws) shall have the
option to purchase at cost any unvested shares of stock held by such person.

         3.6 Key Man Insurance. Unless otherwise determined by a majority of the
Board of Directors, which majority shall include at least one of the Directors
designated or elected by the

                                       16
<PAGE>

Investors and at least one of Directors designated or elected by the Founders,
the Board of Directors, the Company will use its best efforts to obtain and
maintain in full force and effect term life insurance in the amount of one
million ($1,000,000) dollars on the lives of each of Stephen Messer, Heidi
Messer and Jianhao Meng naming the Company as beneficiary.

         3.7 Proprietary Information and Inventions Agreement. Unless otherwise
determined by a majority of the Board of Directors, which majority shall include
at least one of the Directors designated or elected by the Investors and at
least one of Directors designated or elected by the Founders, the Company shall
require all employees and consultants to execute and deliver a Proprietary
Information and Inventions Agreement in the form attached to the Purchase
Agreement.

         3.8 Approval. The Company shall not without the approval of a majority
of the Board of Directors, which majority shall include at least one of the
Directors designated by the Investors and at least one of the Directors
designated or elected by the Founders, authorize, approve, agree to take or take
any of the following actions:

                  (i) approval of annual budgets and business plans;

                  (ii) disposition, pledge or encumbrance assets otherwise than
         pursuant to a budget in effect or in the ordinary course of business;

                  (iii) acquisitions of assets otherwise than pursuant to a
         budget in effect or in the ordinary course of business;

                  (iv) investments (other than temporary investments in working
         capital), formations of subsidiaries and participation in joint
         ventures;

                  (v) appointment, employment, powers and duties, compensation,
         termination or removal of the chief executive officer, chief operating
         officer, chief financial officer or chief technical officer;

                  (vi) the payment, or agreement by the Company to pay, cash
         compensation to any other officer or employee of the Company whose
         aggregate annual cash compensation exceeds, or would exceed by reason
         of a contemplated increase, $75,000 (except to the Initial Founders
         pursuant to their employment agreements with the Company).

                  (vii) decisions to enter into, amend, terminate, or exercise,
         waive or release or not exercise any Company rights or remedies of the
         Company under any significant contract or license including, without
         limitation, this Agreement, the Stock Purchase Agreement and the First
         Refusal and Co-Sale Agreement;

                  (viii) deviations from any budget outside of limits to be
         determined;

                                       17
<PAGE>

                  (ix) loans to or guarantees of liabilities for obligations of
         any Person, other than in the ordinary course of business;

                  (x) incurrence of indebtedness for borrowed money other than
         in accordance with a budget or within limits to be established by the
         Board of Directors pursuant to this Section 3.7;

                  (xi) changes in the Company's accountants or attorneys;

                  (xii) institution or settlement legal proceedings;

                  (xiii) changes in any significant tax or accounting practice
         or principles or making of any significant tax or accounting election;

                  (xiv) the sale or other disposition of or the granting of any
         license or other right to use any technology, intellectual property or
         proprietary rights, except in the ordinary course of business;

                  (xv) merger, consolidation or other business combination;

                  (xvi) dissolution and winding up;

                  (xvii) any action that would make it impossible to carry on
         ordinary business of the Company;

                  (xviii) any filing under any bankruptcy, insolvency or similar
         law;

                  (xix) amendment of Certificate of Incorporation, By-laws, any
         resolution of the Board of Directors designating any capital stock or
         authorizing the execution and delivery of any documents in connection
         with sale or issuance of securities of the Company;

                  (xx) issuance, redemption or repurchase of securities,
         including issuances of options under any option plan of the Company,
         any private placement or Rule 144A, public or other offering of
         preferred or common stock or debt securities;

                  (xxi) dividends or other distributions;

                  (xxii) terminating or changing the terms of any employee
         benefit plan, program or arrangement in any significant respect adverse
         to the Company's employees (including officers);

                  (xxiii) increase the size of the Board of Directors to more
         than five (5) members, except that if the Company hires a new chief
         executive officer, the size of the Board of

                                       18
<PAGE>

         Directors shall increase to six (6) members and the new chief executive
         officer shall be appointed to the vacant seat.

                  (xxiv) entry into new lines of business; or

                  (xxv) any other transaction or action not in the ordinary
         course of business.

         If the Company acquires or forms any subsidiary, the composition of the
board of directors or comparable body will mirror that of the Company's board
and transactions of the types listed above will be subject to the same approval
requirements.

         3.9 Termination of Covenants. All covenants of the Company contained in
Section 3 of this Agreement except the covenant contained in Section 3.3 shall
expire and terminate upon the earlier of (i) the effective date of the
registration statement pertaining to the Initial Offering or (ii) upon (a) the
acquisition of all or substantially all of the assets of the Company or (b) an
acquisition of the Company by another corporation or entity by consolidation,
merger or other reorganization in which the holders of the Company's outstanding
voting stock immediately prior to such transaction own, immediately after such
transaction, securities representing less than fifty percent (50%) of the voting
power of the corporation or other entity surviving such transaction (a "Change
in Control"). In addition, Sections 3.1(c), Section 3.1(d) and Section 3.2 shall
no longer apply to a Holder who is no longer a Major Holder.

SECTION 4.  RIGHTS OF FIRST REFUSAL

         4.1 Subsequent Offerings. Each Major Investor and Founder (each a
"Right Holder") shall have a right of first refusal to purchase its pro rata
share of all Equity Securities, as defined below, that the Company may, from
time to time, propose to sell and issue after the date of this Agreement, other
than the Equity Securities excluded by Section 4.7 hereof. Each Right Holder's
pro rata share is equal to the ratio of (a) the number of shares of the
Company's Common Stock (including all shares of Common Stock issued or issuable
upon conversion of the Shares) which such Right Holder is deemed to be a holder
immediately prior to the issuance of such Equity Securities to (b) the total
number of shares of the Company's outstanding Common Stock (including all shares
of Common Stock issued or issuable upon conversion of the Shares or upon the
exercise of any outstanding warrants, options or other rights) immediately prior
to the issuance of the Equity Securities. The term "Equity Securities" shall
mean (i) any capital stock of the Company, (ii) any security convertible, with
or without consideration, into capital stock of the Company (including any
option to purchase such a convertible security), (iii) any security carrying any
warrant or right to subscribe to or purchase any capital stock of the Company or
(iv) any such warrant or right.

         4.2 Exercise of Rights. If the Company proposes to issue any Equity
Securities, it shall give each Right Holder written notice of its intention,
describing the Equity Securities, the price and the terms and conditions upon
which the Company proposes to issue the same. Each Right Holder shall have
fifteen (15) days from the giving of such notice to agree to purchase its pro
rata share of

                                       19
<PAGE>

the Equity Securities for the price and upon the terms and conditions specified
in the notice by giving written notice to the Company and stating therein the
quantity of Equity Securities to be purchased. Notwithstanding the foregoing,
the Company shall not be required to offer or sell such Equity Securities to any
Right Holder who would cause the Company to be in violation of applicable
federal securities laws by virtue of such offer or sale.

         4.3 Issuance of Equity Securities to Other Right Holders. If not all of
the Right Holders elect to purchase their pro rata share of the Equity
Securities, then the Company shall first promptly notify in writing the Right
Holders who do so elect and shall offer such Right Holders the right to acquire
such unsubscribed shares. The fully participating Right Holders shall have five
(5) days after receipt of such notice to notify the Company of its election to
purchase all or a portion thereof of the unsubscribed shares. If the Right
Holders as a group, fail to exercise in full the rights of first refusal, the
Company shall have ninety (90) days thereafter to sell the Equity Securities in
respect of which the Right Holders' rights were not exercised, at a price and
upon general terms and conditions materially no more favorable to the purchasers
thereof than specified in the Company's notice to the Right Holders pursuant to
Section 4.2 hereof. If the Company has not sold such Equity Securities within
ninety (90) days of the notice provided pursuant to Section 4.2, the Company
shall not thereafter issue or sell any Equity Securities, without first offering
such securities to the Rights Holders in the manner provided above.

         4.4 Sale Without Notice. In lieu of giving notice to the Right Holders
prior to the issuance of Equity Securities as provided in Section 4.2, the
Company may elect to give notice to the Right Holders within thirty (30) days
after the issuance of Equity Securities. Such notice shall describe the type,
price and terms of the Equity Securities. Each Right Holders shall have twenty
(20) days from the date of receipt of such notice to elect to purchase its pro
rata share of Equity Securities (as defined in Section 4.1, and calculated
before giving effect to the sale of the Equity Securities to the purchasers
thereof). Subject to Section 5.12, the closing of such sale shall occur within
sixty (60) days after the date of notice to the Right Holders.

         4.5 Termination and Waiver of Rights of First Refusal. The rights of
first refusal established by this Section 4 shall not apply to, and shall
terminate upon the earlier of (i) effective date of the registration statement
pertaining to the Company's Initial Offering or (ii) a Change in Control. The
rights of first refusal established by this Section 4 may be amended, or any
provision waived with the written consent of the Company and the Right Holders
holding at least two-thirds (66-2/3%) of the Registrable Securities held by all
Right Holders, or as permitted by Section 5.6.

         4.6 Transfer of Rights of First Refusal. The rights of first refusal of
each Right Holder under this Section 4 may be transferred to the same parties,
subject to the same restrictions and conditions as any transfer of registration
rights pursuant to Section 2.10.

         4.7 Excluded Securities. The rights of first refusal established by
this Section 4 shall have no application to any of the following Equity
Securities:

                                       20
<PAGE>

                  (a) shares of Common Stock (and/or options, warrants or other
         Common Stock purchase rights issued pursuant to such options, warrants
         or other rights) issued or to be issued to employees, officers or
         directors of, or consultants or advisors to the Company or any
         subsidiary, pursuant to stock purchase or stock option plans or other
         arrangements that are approved by the Board of Directors including at
         least one director designated by each of the Investors and Founders.

                  (b) stock issued pursuant to any rights or agreements
         outstanding as of the date of this Agreement, options and warrants
         outstanding as of the date of this Agreement; and stock issued pursuant
         to any such rights or agreements granted after the date of this
         Agreement; provided that the rights of first refusal established by
         this Section 4 applied with respect to the initial sale or grant by the
         Company of such rights or agreements;

                  (c) any Equity Securities issued for consideration other than
         cash pursuant to a merger, consolidation, acquisition or similar
         business combination that is approved by the Board of Directors;

                  (d) shares of Common Stock issued in connection with any stock
         split, stock dividend or recapitalization by the Company;

                  (e) shares of Common Stock issued upon conversion of the
         Shares;

                  (f) any Equity Securities issued pursuant to any equipment
         leasing arrangement, or debt financing from a bank or similar financial
         institution; and

                  (g) any Equity Securities that are issued by the Company
         pursuant to a registration statement filed under the Securities Act.

SECTION 5.  MISCELLANEOUS

         5.1 Governing Law. This Agreement shall be governed by and construed
under the laws of the State of New York as applied to agreements among New York
residents entered into and to be performed entirely within New York, including
Section 5-401 of the General Obligations Law of the State of New York.

         5.2 Survival. The representations, warranties, covenants, and
agreements made herein shall survive any investigation made by any Holder and
the closing of the transactions contemplated hereby. All statements as to
factual matters contained in any certificate or other instrument delivered by or
on behalf of the Company pursuant hereto in connection with the transactions
contemplated hereby shall be deemed to be representations and warranties by the
Company hereunder solely as of the date of such certificate or instrument.

         5.3 Successors and Assigns. Subject to Section 2.1, except as otherwise
expressly provided herein, the provisions hereof shall inure to the benefit of,
and be binding upon, the

                                       21
<PAGE>

successors, permitted assigns, heirs, executors, and administrators of the
parties hereto and shall inure to the benefit of and be enforceable by each
person who shall be a Holder from time to time; provided, however, that prior to
the receipt by the Company of adequate written notice of the transfer of any
Registrable Securities specifying the full name and address of the transferee,
the Company may deem and treat the person listed as the holder of such shares in
its records as the absolute owner and holder of such shares for all purposes,
including the payment of dividends or any redemption price. No party may assign
this Agreement or its rights or obligations hereunder without the prior written
consent of the Company, one or more Founders holding a majority of all
Registrable Securities held by the Founders and one or more Investors holding a
majority of all Registrable Securities held by the Investors, except for a
proportionate assignment of rights and obligations hereunder to a transferee of
Registrable Securities in a transfer permitted by this Agreement and the First
Refusal and Co-Sale Agreement.

         5.4 Entire Agreement. This Agreement, the Exhibits and Schedules
hereto, the Purchase Agreement and the other documents delivered pursuant
thereto constitute the full and entire understanding and agreement between the
parties with regard to the subjects hereof and thereof and no party shall be
liable or bound to any other in any manner by any prior representations,
warranties, covenants and agreements except as specifically set forth herein and
therein. This Agreement shall not supersede, merge, terminate or amend the terms
of the Initial Investor Confidentiality Agreement, which shall remain in full
force and effect and is hereby ratified, confirmed and approved by the Company
and the Initial Investor.

         5.5 Severability. In case any provision of the Agreement shall be
invalid, illegal, or unenforceable, the validity, legality, and enforceability
of the remaining provisions shall not in any way be affected or impaired
thereby.

         5.6 Amendment and Waiver.

                  (a) Except as otherwise expressly provided, this Agreement may
         be amended or modified only upon the written consent of the Company and
         the holders of at least two-thirds (66-2/3%) of the Registrable
         Securities.

                  (b) Except as otherwise expressly provided, the obligations of
         the Company and the rights of the Holders under this Agreement may be
         waived only with the written consent of the holders of at least
         two-thirds (66-2/3%) of the Registrable Securities.

                  (c) Notwithstanding the foregoing, this Agreement shall be
         amended to include additional purchasers of Shares as parties hereto
         and "Investors" or "Holders," as applicable herewith, such amendment to
         be conclusively evidenced by the delivery of an executed signature page
         to this Agreement or a joinder agreement by such additional purchasers
         and the issuance by the Company of stock certificates representing such
         purchased Shares.

                                       22
<PAGE>

         5.7 Delays or Omissions. It is agreed that no delay or omission to
exercise any right, power, or remedy accruing to any party, upon any breach,
default or noncompliance of another party under this Agreement shall impair any
such right, power, or remedy, nor shall it be construed to be a waiver of any
such breach, default or noncompliance, or any acquiescence therein, or of any
similar breach, default or noncompliance thereafter occurring. It is further
agreed that any waiver, permit, consent, or approval of any kind or character on
any party's part of any breach, default or noncompliance under the Agreement or
any waiver on such party's part of any provisions or conditions of this
Agreement must be in writing and shall be effective only to the extent
specifically set forth in such writing. All remedies, either under this
Agreement, by law, or otherwise afforded to any party, shall be cumulative and
not alternative.

         5.8 Notices. All notices required or permitted hereunder shall be in
writing and shall be deemed effectively given: (a) upon personal delivery to the
party to be notified, (b) when sent by confirmed telex or facsimile if sent
during normal business hours of the recipient; if not, then on the next business
day, (c) five (5) days after having been sent by registered or certified mail,
return receipt requested, postage prepaid, or (d) one (1) day after deposit with
a nationally recognized overnight courier, specifying next day delivery, with
written verification of receipt. All communications shall be sent to the party
to be notified at the address as set forth on the signature pages hereof or
Exhibit A hereto or at such other address as such party may designate by ten
(10) days advance written notice to the other parties hereto.

         5.9 Attorneys' Fees. In the event that any dispute among the parties to
this Agreement should result in litigation, the prevailing party in such dispute
shall be entitled to recover from the losing party all fees, costs and expenses
of enforcing any right of such prevailing party under or with respect to this
Agreement, including without limitation, such reasonable fees and expenses of
attorneys and accountants, which shall include, without limitation, all fees,
costs and expenses of appeals.

         5.10 Titles and Subtitles. The titles of the sections and subsections
of this Agreement are for convenience of reference only and are not to be
considered in construing this Agreement.

         5.11 Counterparts. This Agreement may be executed in any number of
counterparts, each of which shall be an original, but all of which together
shall constitute one instrument.

         5.12 Government Consents. All time periods specified in this Agreement
for the closing of any sale or purchase of securities pursuant to this Agreement
shall be extended to the tenth business day following the receipt by the Company
or the Holders of all material governmental approvals which may be required, and
the expiration of all applicable waiting periods under applicable laws or
regulations, in connection with such transaction.

                      [THIS SPACE INTENTIONALLY LEFT BLANK]

                                       23
<PAGE>

         IN WITNESS WHEREOF, the parties hereto have executed this INVESTOR
RIGHTS AGREEMENT as of the date set forth in the first paragraph hereof.

COMPANY:                                  INVESTORS:
LINKSHARE CORPORATION                     INTERNET CAPITAL GROUP, LLC

By:                                       By:
   -----------------------------------       -----------------------------------
Name:                                     Name:
     ---------------------------------         ---------------------------------
Title:                                    Title:
      --------------------------------          --------------------------------

FOUNDERS

--------------------------------
Stephen Messer

--------------------------------
Heidi Messer

--------------------------------
Jianhao Meng

                            INVESTOR RIGHTS AGREEMENT
                                 SIGNATURE PAGE
<PAGE>

                                    EXHIBIT A

                              SCHEDULE OF INVESTORS

Name and Address Shares                                           Shares

Internet Capital Group, LLC ..............................        2,431,611
44 Montgomery Street
Suite 3705
San Francisco, CA 94104

Total                                                             2,431,611<PAGE>

                                                                    EXHIBIT 10.2

                              LINKSHARE CORPORATION

                            LONG-TERM INCENTIVE PLAN

     1. Objectives. The LinkShare Corporation Long-Term Incentive Plan (the
"Plan") is designed to retain selected employees of LinkShare Corporation (the
"Company") and its Subsidiaries and reward them for making significant
contributions to the success of the Company and its Subsidiaries. These
objectives are to be accomplished by making awards under the Plan and thereby
providing Participants with a proprietary interest in the growth and performance
of the Company and its Subsidiaries.

     2. Definitions. As used herein, the terms set forth below shall have the
following respective meanings:

          "Award" means the grant of any form of ISO, Nonqualified Option, stock
     appreciation right, stock award or cash award, whether granted singly, in
     combination or in tandem, to a Participant pursuant to any applicable
     terms, conditions and limitations as the Committee may establish in order
     to fulfill the objectives of the Plan.

          "Award Agreement" means a written agreement between the Company and a
     Participant that sets forth the terms, conditions and limitations
     applicable to an Award.

          "Board" means the Board of Directors of the Company.

          "Change of Control" means (i) any sale by the Company of substantially
     all of its assets or (ii) the acquisition by any "person," including a
     "group" as determined in accordance with Section 13(d)(3) of the Exchange
     Act, of beneficial ownership, directly or indirectly, of securities of the
     Company representing 50% or more of the combined voting power of the
     Company's then-outstanding securities; provided, however, that no Change of
     Control shall be deemed to occur if beneficial ownership in the Company's
     then-outstanding securities is acquired pursuant to any reorganization of
     the Company or recapitalization, spinoff or other transaction if, after
     giving effect to such transaction, however structured, at least 50% of the
     outstanding voting securities with the ultimate parent entity corporation
     are beneficially owned in the aggregate, directly or indirectly through one
     or more intermediaries, by the former shareholders of the Company.

          "Code" means the Internal Revenue Code of 1986, as amended from time
     to time.

          "Committee" means such committee of the Board as is designated by the
     Board to administer the Plan. The Committee shall be constituted to permit
     the Plan to comply with Rule 16b-3.

          "Common Stock" means the Common Stock, par value $0.001 per share, of
     the Company.
<PAGE>

          "Director" means an individual serving as a member of the Board.

          "Exchange Act" means the Securities Exchange Act of 1934, as amended
     from time to time.

          "Fair Market Value" means, as of a particular date, (a) if the shares
     of Common Stock are listed on a national securities exchange, the mean
     between the highest and lowest sales price per share of Common Stock on the
     consolidated transaction reporting system for the principal such national
     securities exchange on that date, or, if there shall have been no such sale
     so reported on that date, on the last preceding date on which such a sale
     was so reported, (b) if the shares of Common Stock are not so listed but
     are quoted on the Nasdaq National Market, the mean between the highest and
     lowest sales price per share of Common Stock on the Nasdaq National Market
     on that date, or, if there shall have been no such sale so reported on that
     date, on the last preceding date on which such a sale was so reported, (c)
     if the Common Stock is not so listed or quoted, the mean between the
     closing bid and asked price on that date, or, if there are no quotations
     available for such date, on the last preceding date on which such
     quotations shall be available, as reported by Nasdaq, or, if not reported
     by Nasdaq, by the National Quotation Bureau, Inc. or (d) if none of the
     above is applicable, such amount as may be determined by the Board (or an
     Independent Third Party, should the Board elect in its sole discretion to
     instead utilize an Independent Third Party for this purpose), in good
     faith, to be the fair market value per share of Common Stock.

          "Independent Third Party" means an individual or entity independent of
     the Company (and any transferor or transferee of Common Stock acquired upon
     the exercise of an option under the Plan, if applicable) with experience in
     providing investment banking appraisal or valuation services and with
     expertise generally in the valuation of securities or other property of the
     type at issue, that is chosen by the Board, in its sole discretion, to
     value securities or other property for purposes of this Plan. The Company's
     independent accountants shall be deemed to satisfy the criteria for an
     Independent Third Party if selected by the Board for that purpose. The
     Board may utilize one or more Independent Third Parties.

          "ISO" means an incentive stock option within the meaning of Code
     Section 422.

          "Nonqualified Option" means a nonqualified stock option within the
     meaning of Code Section 83.

          "Participant" means an employee or consultant of the Company or any of
     its Subsidiaries or a non-employee Director to whom an Award has been made
     under this Plan.

          "Restricted Stock" means Common Stock that is restricted or subject to
     forfeiture provisions.

          "Rule 16b-3" means Rule 16b-3 promulgated under the Exchange Act, or
     any successor rule.

                                      -2-
<PAGE>

          "Subsidiary" means (i) with respect to grants of ISOs, any subsidiary
     within the meaning of Section 424(f) of the Code or any successor
     provision, and (ii) with respect to all Awards other than ISOs, any
     corporation, limited liability company or similar entity of which the
     Company directly or indirectly owns shares representing more than 50% of
     the voting power of all classes or series of capital stock of such
     corporation which have the right to vote generally on matters submitted to
     a vote of the shareholders of such corporation.

     3. Eligibility. All employees, consultants and Directors of the Company and
its Subsidiaries are eligible for Awards under this Plan. The Committee shall
select the Participants in the Plan from time to time by the grant of Awards
under the Plan.

     4. Common Stock Available for Awards. There shall be available for Awards
granted wholly or partly in Common Stock (including rights or options which may
be exercised for or settled in Common Stock) during the term of this Plan an
aggregate of 1,001,956 shares of Common Stock, subject to adjustment as provided
in Paragraph 14. The Board and the appropriate officers of the Company shall
from time to time take whatever actions are necessary to file required documents
with governmental authorities and stock exchanges and transaction reporting
systems to make shares of Common Stock available for issuance pursuant to
Awards. Common Stock related to Awards that are forfeited or terminated, expire
unexercised, are settled in cash in lieu of Common Stock or in a manner such
that all or some of the shares covered by an Award are not issued to a
Participant, or are exchanged for Awards that do not involve Common Stock, shall
immediately become available for Awards hereunder.

     5. Administration. This Plan shall be administered by the Committee, which
shall have full and exclusive power to interpret this Plan and to adopt such
rules, regulations and guidelines for carrying out this Plan as it may deem
necessary or proper, all of which powers shall be exercised in the best
interests of the Company and in keeping with the objectives of this Plan. The
Committee may correct any defect or supply any omission or reconcile any
inconsistency in this Plan or in any Award in the manner and to the extent the
Committee deems necessary or desirable to carry it into effect. Any decision of
the Committee in the interpretation and administration of this Plan shall lie
within its sole and absolute discretion and shall be final, conclusive and
binding on all parties concerned. No member of the Committee or officer of the
Company to whom it has delegated authority in accordance with the provisions of
Paragraph 6 of this Plan shall be liable for anything done or omitted to be done
by him or her, by any member of the Committee or by any officer of the Company
in connection with the performance of any duties under this Plan, except for his
or her own willful misconduct or as expressly provided by statute.

     6. Delegation of Authority. The Committee may delegate to the senior
officers of the Company its duties under this Plan pursuant to such conditions
or limitations as the Committee may establish, except that the Committee may not
delegate to any person the authority to grant Awards to, or take other action
with respect to, Participants who are subject to Section 16 of the Exchange Act.

     7. Awards. The Board or the Committee shall determine the type or types of
Awards to be made to each Participant under this Plan. Each Award made hereunder
shall be

                                       -3-
<PAGE>

embodied in an Award Agreement, which shall contain such terms, conditions and
limitations as shall be determined by the Committee in its sole discretion and
shall be signed by the Participant and by a senior officer of the Company to
whom the Committee has delegated such authority for and on behalf of the
Company. An Award Agreement may include provisions for the repurchase by the
Company of Common Stock acquired pursuant to the Plan and the repurchase of a
Participant's option rights under the Plan. Awards may consist of those listed
in this Paragraph 7 and may be granted singly, in combination or in tandem.
Awards may also be made in combination or in tandem with, in replacement of, or
as alternatives to grants or rights (a) under this Plan or any other employee
plan of the Company or any of its Subsidiaries, including the plan of any
acquired entity, or (b) made to any Company or Subsidiary employee by the
Company or any Subsidiary. An Award may provide for the granting or issuance of
additional, replacement or alternative Awards upon the occurrence of specified
events, including the exercise of the original Award. An Award Agreement may
include provisions for acceleration of the vesting and exercisability of and
lapse of restrictions with respect to Awards upon a Change of Control.
Notwithstanding anything herein to the contrary, no Participant may be granted
Awards consisting of stock options or stock appreciation rights exercisable for
more than 25% of the shares of Common Stock originally authorized for Awards
under this Plan, subject to adjustment as provided in Paragraph 14. In the event
of an increase in the number of shares authorized under the Plan, the 25%
limitation will apply to the number of shares authorized.

          (i) Stock Option. An Award may consist of a right to purchase a
     specified number of shares of Common Stock at a price specified by the
     Committee in the Award Agreement or otherwise. A stock option may be in the
     form of an incentive stock option ("ISO") which, in addition to being
     subject to applicable terms, conditions and limitations established by the
     Committee, complies with Section 422 of the Code, or in the form of a
     Nonqualified Option. Notwithstanding the foregoing, no ISO can be granted
     under the Plan more than ten years following the Effective Date of the
     Plan.

          (ii) Stock Appreciation Right. An Award may consist of a right to
     receive a payment, in cash or Common Stock, equal to the excess of the Fair
     Market Value or other specified valuation of a specified number of shares
     of Common Stock on the date the stock appreciation right ("SAR") is
     exercised over a specified strike price as set forth in the applicable
     Award Agreement.

                                       -4-
<PAGE>

          (iii) Stock Award. An Award may consist of Common Stock or may be
     denominated in units of Common Stock. All or part of any stock Award may be
     subject to conditions established by the Committee and set forth in the
     Award Agreement, which conditions may include, but are not limited to,
     continuous service with the Company and its Subsidiaries, achievement of
     specific business objectives, increases in specified indices, attaining
     specified growth rates and other comparable measurements of performance.
     Such Awards may be based on Fair Market Value or other specified
     valuations. The certificates evidencing shares of Common Stock issued in
     connection with a Stock Award shall contain appropriate legends and
     restrictions describing the terms and conditions of the restrictions
     applicable thereto.

          (iv) Cash Award. An Award may be denominated in cash with the amount
     of the eventual payment subject to future service and such other
     restrictions and conditions as may be established by the Committee and set
     forth in the Award Agreement, including, but not limited to, continuous
     service with the Company and its Subsidiaries, achievement of specific
     business objectives, increases in specified indices, attaining specified
     growth rates and other comparable measurements of performance.

     8. Payment of Awards.

          (a) General. Payment of Awards may be made in the form of cash or
     Common Stock or combinations thereof and may include such restrictions as
     the Committee shall determine including, in the case of Common Stock,
     restrictions on transfer and forfeiture provisions.

          (b) Deferral. The Committee may, in its discretion, (i) permit
     selected Participants to elect to defer payments of some or all types of
     Awards in accordance with procedures established by the Committee or (ii)
     provide for the deferral of an Award in an Award Agreement or otherwise.
     Any such deferral may be in the form of installment payments or a future
     lump sum payment. Any deferred payment, whether elected by the Participant
     or specified by the Award Agreement or by the Committee, may be forfeited
     if and to the extent that the Award Agreement so provides.

          (c) Dividends and Interest. Dividends or dividend equivalent rights
     may be extended to and made part of any Award denominated in Common Stock
     or units of Common Stock, subject to such terms, conditions and
     restrictions as the Committee may establish. The Committee may also
     establish rules and procedures for the crediting of interest on deferred
     cash payments and dividend equivalents for deferred payment denominated in
     Common Stock or units of Common Stock.

          (d) Substitution of Awards. At the discretion of the Committee, a
     Participant may be offered an election to substitute an Award for another
     Award or Awards of the same or different type.

                                       -5-
<PAGE>

     9. Stock Option Exercise. The price at which shares of Common Stock may be
purchased under a stock option shall be paid in full at the time of exercise in
cash or, if permitted by the Committee, by means of tendering Common Stock or
surrendering all or part of that or any other Award, including Restricted Stock,
valued at Fair Market Value on the date of exercise, or any combination thereof.
The Committee shall determine acceptable methods for tendering Common Stock or
Awards to exercise a stock option as it deems appropriate. If permitted by the
Committee, payment may be made by successive exercises by the Participant. The
Committee may provide for procedures to permit the exercise or purchase of
Awards by (a) loans from the Company or (b) use of the proceeds to be received
from the sale of Common Stock issuable pursuant to an Award. Unless otherwise
provided in the applicable Award Agreement, in the event shares of Restricted
Stock are tendered as consideration for the exercise of a stock option, a number
of the shares issued upon the exercise of the stock option, equal to the number
of shares of Restricted Stock used as consideration therefor, shall be subject
to the same restrictions as the Restricted Stock so submitted as well as any
additional restrictions that may be imposed by the Committee.

     10. Tax Withholding. The Company shall have the right to deduct applicable
taxes from any Award payment and withhold, at the time of delivery or vesting of
cash or shares of Common Stock under this Plan, an appropriate amount of cash or
number of shares of Common Stock or a combination thereof for payment of taxes
required by law or to take such other action as may be necessary in the opinion
of the Company to satisfy all obligations for withholding of such taxes. The
Committee may also permit withholding to be satisfied by the transfer to the
Company of shares of Common Stock theretofore owned by the holder of the Award
with respect to which withholding is required. If shares of Common Stock are
used to satisfy tax withholding, such shares shall be valued based on the Fair
Market Value when the tax withholding is required to be made.

     11. Amendment, Modification, Suspension or Termination. The Board may
amend, modify, suspend or terminate this Plan for the purpose of meeting or
addressing any changes in legal requirements or for any other purpose permitted
by law except that (a) no amendment or alteration that would impair the rights
of any Participant under any Award previously granted to such Participant shall
be made without such Participant's consent and (b) no amendment or alteration
shall be effective prior to approval by the Company's shareholders to the extent
such approval is then required pursuant to Rule 16b-3 in order to preserve the
applicability of any exemption provided by such rule to any Award then
outstanding (unless the holder of such Award consents) or to the extent
shareholder approval is otherwise required by applicable legal requirements.

     12. Termination of Employment or Service on the Board. Upon either the
termination of employment or the termination of service as a Director by a
Participant, any unexercised, deferred or unpaid Awards shall be treated as
provided in the specific Award Agreement evidencing the Award. Unless otherwise
specifically provided in the Award Agreement, each Award granted pursuant to
this Plan which is a stock option shall provide that if the Participant ceases
to be employed by the Company or its affiliates or, in the case of a
non-employee Director, to serve on the Board for any reason whatsoever, the
option shall immediately terminate to the extent the option is not vested (or
does not become vested as a result of such termination) on the date the
Participant terminates employment or service on the Board.

                                       -6-
<PAGE>

     13. Assignability. Except as otherwise provided herein, no Award granted
under this Plan shall be sold, transferred, pledged, assigned or otherwise
alienated or hypothecated by a Participant other than by will or the laws of
descent and distribution, and during the lifetime of a Participant, any Award
shall be exercisable only by the Participant, or, in the case of a Participant
who is mentally incapacitated, the Award shall be exercisable by the
Participant's guardian or legal representative. The Committee may prescribe and
include in applicable Award Agreements other restrictions on transfer. Any
attempted assignment or transfer in violation of this Paragraph 13 shall be null
and void. Upon the Participant's death, the personal representative or other
person entitled to succeed to the rights of the Participant (the "Successor
Participant") may exercise such rights. A Successor Participant must furnish
proof satisfactory to the Company of his or her right to exercise the Award
under the Participant's will or under the applicable laws of descent and
distribution.

     Subject to approval by the Committee in its sole discretion, all or a
portion of the Awards granted to a Participant under the Plan which are not
intended to be ISOs may be transferable by the Participant, to the extent and
only to the extent specified in such approval, to (i) the spouse, parent,
brother, sister, children or grandchildren of the Participant ("Immediate Family
Members"), (ii) a trust or trusts for the exclusive benefit of such Immediate
Family Members ("Immediate Family Member Trusts"), or (iii) a partnership or
partnerships in which such Immediate Family Members have at least 99% of the
equity, profit and loss interests ("Immediate Family Member Partnerships");
provided that the Award Agreement pursuant to which such Awards are granted (or
an amendment thereto) must expressly provide for transferability in a manner
consistent with this Section. Subsequent transfers of transferred Awards shall
be prohibited except by will or the laws of descent and distribution, unless
such transfers are made to the original Participant or a person to whom the
original Participant could have made a transfer in the manner described herein.
No transfer shall be effective unless and until written notice of such transfer
is provided to the Committee, in the form and manner prescribed by the
Committee. Following transfer, any such Awards shall continue to be subject to
the same terms and conditions as were applicable immediately prior to transfer,
and, except as otherwise provided herein, the term 'Participant' shall be deemed
to refer to the transferee. The events of termination of service in Paragraph 12
shall continue to be applied with respect to the original Participant, following
which the Awards shall be exercisable by the transferee only to the extent and
for the periods specified in this Plan and the Award Agreement.

     14. Adjustments.

          (a) The existence of outstanding Awards shall not affect in any manner
     the right or power of the Company or its shareholders to make or authorize
     any or all adjustments, recapitalizations, reorganizations or other changes
     in the capital stock of the Company or its business or any merger or
     consolidation of the Company, or any issue of bonds, debentures, preferred
     or prior preference stock (whether or not such issue is prior to, on a
     parity with or junior to the Common Stock) or the dissolution or
     liquidation of the Company, or any sale or transfer of all or any part of
     its assets or business, or any other corporate act or proceeding of any
     kind, whether or not of a character similar to that of the acts or
     proceedings enumerated above.

                                       -7-
<PAGE>

          (b) In the event of any subdivision or consolidation of outstanding
     shares of Common Stock or declaration of a dividend payable in shares of
     Common Stock or capital reorganization or reclassification or other
     transaction involving an increase or reduction in the number of outstanding
     shares of Common Stock, the Committee may adjust proportionally (i) the
     number of shares of Common Stock reserved under this Plan and covered by
     outstanding Awards denominated in Common Stock or units of Common Stock;
     (ii) the exercise or other price in respect of such Awards; and (iii) the
     appropriate Fair Market Value and other price determinations for such
     Awards. In the event of any consolidation or merger of the Company with
     another corporation or entity or the adoption by the Company of a plan of
     exchange affecting the Common Stock or any distribution to holders of
     Common Stock of securities or property (other than normal cash dividends or
     dividends payable in Common Stock), the Committee shall make such
     adjustments or other provisions as it may deem equitable, including
     adjustments to avoid fractional shares, to give proper effect to such
     event. In the event of a corporate merger, consolidation, acquisition of
     property or stock, separation, reorganization or liquidation, the Committee
     shall be authorized, in its discretion, (i) to issue or assume stock
     options, regardless of whether in a transaction to which Section 424(a) of
     the Code applies, by means of substitution of new options for previously
     issued options or an assumption of previously issued options, (ii) to make
     provision, prior to the transaction, for the acceleration of the vesting
     and exercisability of, or lapse of restrictions with respect to, Awards (to
     the extent not otherwise provided under paragraph 7) and the termination of
     options that remain unexercised at the time of such transaction or (iii) to
     provide for the acceleration of the vesting and exercisability of the
     options and SARs and the cancellation thereof (to the extent not otherwise
     provided under paragraph 7) in exchange for such payment as shall be
     mutually agreeable to the Participant and the Committee.

     15. Restrictions. No Common Stock or other form of payment shall be issued
with respect to any Award unless the Company shall be satisfied based on the
advice of its counsel that such issuance will be in compliance with applicable
federal and state securities laws. It is the intent of the Company that this
Plan comply with Rule 16b-3 with respect to persons subject to Section 16 of the
Exchange Act unless otherwise provided herein or in an Award Agreement, that any
ambiguities or inconsistencies in the construction of this Plan be interpreted
to give effect to such intention and that, if any provision of this Plan is
found not to be in compliance with Rule 16b-3, such provision shall be null and
void to the extent required to permit this Plan to comply with Rule 16b-3.
Certificates evidencing shares of Common Stock delivered under this Plan may be
subject to such stop transfer orders and other restrictions as the Committee may
deem advisable under the rules, regulations and other requirements of the
Securities and Exchange Commission, any securities exchange or transaction
reporting system upon which the Common Stock is then listed and any applicable
federal and state securities law. The Committee may cause a legend or legends to
be placed upon any such certificates to make appropriate reference to such
restrictions.

     16. Unfunded Plan. Insofar as it provides for Awards of cash, Common Stock
or rights thereto, this Plan shall be unfunded. Although bookkeeping accounts
may be established with respect to Participants who are entitled to cash, Common
Stock or rights thereto under this Plan, any such accounts shall be used merely
as a bookkeeping convenience. The Company shall not be required to segregate any
assets that may at any time be represented by cash, Common Stock or rights
thereto, nor shall this Plan be construed as providing for such segregation, nor
shall the

                                       -8-
<PAGE>

Company, the Board or the Committee be deemed to be a trustee of any cash,
Common Stock or rights thereto to be granted under this Plan. Any liability or
obligation of the Company to any Participant with respect to a grant of cash,
Common Stock or rights thereto under this Plan shall be based solely upon any
contractual obligations that may be created by this Plan and any Award
Agreement, and no such liability or obligation of the Company shall be deemed to
be secured by any pledge or other encumbrance on any property of the Company.
None of the Company, the Board or the Committee shall be required to give any
security or bond for the performance of any obligation that may be created by
this Plan.

     17. Parachute Payment Limitation. Notwithstanding any contrary provision of
the Plan, the Committee may provide in the Award Agreement for a limitation on
the acceleration of vesting and exercisability of unmatured Awards to the extent
necessary to avoid or mitigate the impact of the golden parachute excise tax
under Section 4999 of the Code on the Participant or may provide for a
supplemental payment to be made to the Participant as necessary to offset or
mitigate the impact of the golden parachute excise tax on the Participant. In
the event the Award Agreement does not contain any contrary provision regarding
the method of avoiding or mitigating the impact of the golden parachute excise
tax under Section 4999 of the Code on the Participant, then notwithstanding any
contrary provision of this Plan, the aggregate present value of all parachute
payments payable to or for the benefit of a Participant, whether payable
pursuant to this Plan or otherwise, shall be limited to three times the
Participant's base amount less one dollar and, to the extent necessary, the
exercisability of an unmatured Award shall be reduced in order that this
limitation not be exceeded. For purposes of this Section 17, the terms
"parachute payment," "base amount" and "present value" shall have the meanings
assigned thereto under Section 280G of the Code. It is the intention of this
Section 17 to avoid excise taxes on the Participant under Section 4999 of the
Code or the disallowance of a deduction to the Company pursuant to Section 280G
of the Code.

     18. Governing Law. This Plan and all determinations made and actions taken
pursuant hereto, to the extent not otherwise governed by mandatory provisions of
the Code or the securities laws of the United States, shall be governed by and
construed in accordance with the laws of the State of New York.

     19. Effective Date of Plan. This Plan shall be effective as of the date
(the "Effective Date") it is approved by the Board of Directors of the Company.
Notwithstanding the foregoing, the adoption of this Plan is expressly
conditioned upon the approval by written consent of the holders of a majority of
shares of outstanding shares of Common Stock on or before the first

                                       -9-
<PAGE>

anniversary of the Effective Date. If the shareholders of the Company should
fail so to approve this Plan prior to such date, this Plan shall terminate and
cease to be of any further force or effect and all grants of Awards hereunder
shall be null and void.

                                       Attested to by the Secretary of LinkShare
                                       Corporation as adopted by the Board of
                                       Directors and Shareholders of LinkShare
                                       Corporation effective as of the 16th day
                                       of July, 1998 (the "Effective Date").

                                       /s/
                                       -----------------------------------------
                                       Secretary

                                      -10-

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