Document:

EX-10.1

 Exhibit 10.1 

BOQII HOLDING LIMITED 

2018 GLOBAL SHARE PLAN 

(Adopted by the Company’s Board of Directors on August 3, 2018 and approved by the Company’s Members on August 1, 2018)

 1.    Purposes of the Plan. The purposes of this Plan are to attract and retain the best available personnel
for positions of substantial responsibility, to provide additional incentives to selected Employees, Directors, and Consultants and to promote the success of the Company’s business by offering these individuals an opportunity to acquire a
proprietary interest in the success of the Company or to increase this interest, by issuing them Shares or by permitting them to purchase Shares. The Plan permits the grant of Options and Share Purchase Rights as the Administrator may determine.

 2.    Definitions. For the purposes of this Plan, the following terms shall have the following meanings: 

(a)    “Acquisition Date” means, with respect to Shares, the respective dates on which the Shares are
sold or issued under the Plan pursuant to an Award. 
 (b)    “Administrator” means the Board or the
CEO as shall be administering the Plan in accordance with Section 4 hereof. 
 (c)    “Applicable
Law” means any applicable legal requirements relating to the administration of and the issuance of securities under equity securities-based compensation plans, including, without limitation, the requirements of U.S. state corporate laws,
U.S. federal and state securities laws, U.S. federal law, the Code, the laws of the Cayman Islands, the laws of the People’s Republic of China (“PRC”), and the requirements of any stock exchange or quotation system upon which
the Shares may then be listed or quoted and the applicable laws, rules and regulations of any other country or jurisdiction where Awards are granted under the Plan. For all purposes of this Plan, references to statutes shall be deemed to include any
rules and regulations promulgated pursuant to authority set forth in such statutes and references to statutes and regulations shall be deemed to include any successor statutes or regulations, to the extent reasonably appropriate as determined by the
Administrator. 
 (d)    “Award” means an Option or a Share Purchase Right. 

(e)    “Award Agreement” means a written or electronic agreement between the Company and a Participant,
the form(s) of which shall be approved from time to time by the Administrator, evidencing the terms and conditions of an individual Award granted under the Plan, and includes any documents attached to or incorporated into the Award Agreement. The
Award Agreement is subject to the terms and conditions of the Plan. 
 (f)    “Board” means the Board
of Directors of the Company. 

 (g)    “CEO” means the chief executive officer of the
Company. 
 (h)    “Change in Control” means the occurrence of any of the following events: 

(i)    any “person” (as such term is used in Sections 13(d) and 14(d) of the Exchange Act) becomes
the “beneficial owner” (as defined in Rule 13d-3 of the Exchange Act), directly or indirectly, of securities of the Company representing fifty percent (50%) or more of the total voting power
represented by the Company’s then outstanding voting securities; or 
 (ii)    the consummation of the sale,
lease, or disposition by the Company of all or substantially all of the Company’s assets; or 
 (iii)    the
consummation of a scheme of arrangement, merger, reorganization, consolidation or other similar business combination involving the Company and any other corporation or corporations, other than a scheme of arrangement, merger, reorganization,
consolidation or other similar business combination that would result in the voting securities of the Company outstanding immediately prior thereto continuing to represent (either by remaining outstanding or by being converted into voting securities
of the surviving entity or its parent) at least fifty percent (50%) of the total voting power represented by the voting securities of the Company or such surviving entity or its parent outstanding immediately after the scheme of arrangement, merger,
reorganization, consolidation or other similar business combination. 
 Anything in the foregoing to the contrary notwithstanding, a
transaction shall not constitute a Change in Control if its sole purpose is to change the legal jurisdiction of the Company’s incorporation or to create a holding company that will be owned in substantially the same proportions by the persons
who held the Company’s securities immediately before such transaction. In addition, a sale by the Company of its securities in a transaction, the primary purpose of which is to raise capital for the Company’s operations and business
activities including, without limitation, an initial public offering of Shares under the Securities Act or other Applicable Law, shall not constitute a Change in Control. 

(i)    “Code” means the U.S. Internal Revenue Code of 1986, as amended. Any reference to a section of the
Code herein will be a reference to any successor or amended section of the Code. 
 (j)     “Company”
means Boqii Holding Limited, a company organized under the laws of the Cayman Islands, or any successor corporation thereto. 

(k)    “Consultant” means any person who is engaged by the Company or any Parent or Subsidiary to render
consulting or advisory services to such entity. 
 (l)    “Date of Grant” means the date an Award is
granted to a Participant in accordance with Section 14 hereof. 
 (m)    “Director” means a member
of the Board. 
 (n)    “Disability” means total and permanent disability as defined in
Section 22(e)(3) of the Code. 

  
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 (o)    “Employee” means any person, including officers
and Directors, employed by the Company or any Parent or Subsidiary. Neither service as a Director nor payment of a director’s fee by the Company or any Parent or Subsidiary shall be sufficient to constitute “employment” by the Company
or any Parent or Subsidiary. 
 (p)    “Exercise Price” means the amount, if any, for which one Share
may be purchased upon exercise of an Option, as specified by the Administrator in the applicable Award Agreement in accordance with Section 6(d) hereof. 

(q)    “Exchange Act” means the U.S. Securities Exchange Act of 1934, as amended, and the rules and
regulations promulgated thereunder. 
 (r)    “Exchange Program” means a program under which
outstanding Awards are surrendered or cancelled in exchange for Awards of the same type (which may have lower Exercise Prices or Purchase Prices and different terms), Awards of a different type, and/or cash, and/or the Exercise Price or Purchase
Price of an outstanding Award is reduced. The terms and conditions of any Exchange Program will be determined by the Administrator in its sole discretion. 

(s)    “Fair Market Value” means, as of any date, the value of the Shares determined as follows: 

(i)    if the Shares are listed on any established stock exchange or a national market system, including, without
limitation, The New York Stock Exchange, The Nasdaq National Market or The Nasdaq SmallCap Market of The Nasdaq Stock Market, the Fair Market Value shall be the closing sales price for the Shares (or the closing bid, if no sales were
reported) as quoted on such exchange or system on the day of determination, as reported in The Wall Street Journal or such other source as the Administrator deems reliable; 

(ii)    if the Shares are regularly quoted by a recognized securities dealer but selling prices are not reported, the
Fair Market Value shall be the mean of the high bid and low asked prices for the Shares on the day of determination, as reported in The Wall Street Journal or any other source as the Administrator deems reliable; or 

(iii)    in the absence of an established market for the Shares, the Fair Market Value thereof shall be determined in
good faith by the Administrator in accordance with Applicable Law. 
 (t)    “Incentive Stock Option”
means an Option that by its terms qualifies and is otherwise intended to qualify as an incentive stock option within the meaning of Section 422 of the Code and the regulations promulgated thereunder. 

(u)    “Member” means an owner of Shares. 

(v)    “Nonstatutory Stock Option” means an Option that by its terms does not qualify or is not intended
to qualify as an Incentive Stock Option. 

  
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 (w)    “Option” means an option to purchase Shares that
is granted pursuant to the Plan in accordance with Section 6 hereof. An Option that is not designated as a Reg S Option is, unless the Administrator provides otherwise, intended to comply with and qualify under Rule 701 promulgated
under the Securities Act. 
 (x)    “Parent” means a “parent corporation” with respect to the
Company, whether now or hereafter existing, as defined in Section 424(e) of the Code. 

(y)    “Participant” means the holder of an outstanding Award granted under the Plan, or the holder of
Shares issuable or issued pursuant to the exercise of an Award. 
 (z)    “Plan” means this 2016 Global
Share Plan, as amended from time to time. 
 (aa)    “Purchase Price” means the amount of
consideration, if any, for which one Share may be acquired pursuant to a Share Purchase Right, as specified by the Administrator in the applicable Award Agreement in accordance with Section 7(d) hereof. 

(bb)    “Reg S Option” means an Option that (i) is granted to a Service Provider
who is not a U.S. Person, and (ii) is not intended to qualify under Rule 701 promulgated under the Securities Act. 

(cc)    “Reg S Share Purchase Right” means a Share Purchase Right that (i) is
granted to a Service Provider who is not a U.S. Person, and (ii) is not intended to qualify under Rule 701 promulgated under the Securities Act. 

(dd)    “Restricted Shares” means Shares acquired pursuant to a Share Purchase Right or Shares subject to
a Company repurchase or redemption right or forfeiture provision that are issued pursuant to an Option. 

(ee)    “Securities Act” means the U.S. Securities Act of 1933, as amended. 

(ff)    “Service Provider” means an Employee, Director, or Consultant. 

(gg)    “Share” means an Ordinary Share of the Company, as adjusted in accordance with Section 12
hereof. 
 (hh)    “Shareholders Agreement” means any agreement between a Participant and the Company
or Members of the Company or both. 
 (ii)    “Share Purchase Right” means a right to purchase
Restricted Shares pursuant to Section 7 hereof. A Share Purchase Right that is not designated as a Reg S Share Purchase Right is, unless the Administrator provides otherwise, intended to comply with and qualify under Rule 701
promulgated under the Securities Act. 
 (jj)    “Subsidiary” means a “subsidiary
corporation” with respect to the Company, whether now or hereafter existing, as defined in Section 424(f) of the Code. 

  
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 (kk)    “Ten Percent Owner” means a Service Provider
who owns more than 10% of the total combined voting power of all classes of outstanding securities of the Company or any Parent or Subsidiary. In determining ownership of securities, the attribution rules of Section 424(d) of the Code
shall apply. 
 (ll)    “U.S.” or “United States” means the United States of America,
its territories and possessions, any State of the United States, and the District of Columbia. 
 (mm)    “U.S.
Person” has the meaning accorded to it in Rule 902(k) of the Securities Act, and currently includes: 

(i)    any natural person resident in the United States; 

(ii)    any partnership or corporation organized or incorporated under the laws of the United States; 

(iii)    any estate of which any executor or administrator is a U.S. Person; 

(iv)    any trust of which any trustee is a U.S. Person; 

(v)    any agency or branch of a foreign entity located in the United States; 

(vi)    any non-discretionary account or similar account (other than an estate or
trust) held by a dealer or other fiduciary for the benefit or account of a U.S. Person; 
 (vii)    any discretionary
account or similar account (other than an estate or trust) held by a dealer or other fiduciary organized, incorporated, or (if an individual) resident in the United States; and 

(viii)    any partnership or corporation if: 

(A)    organized or incorporated under the laws of any foreign jurisdiction; and 

(B)    formed by a U.S. Person principally for the purpose of investing in securities not registered under the Securities
Act, unless it is organized or incorporated, and owned, by accredited investors (as defined in Rule 501(a) promulgated under the Securities Act) who are not natural persons, estates or trusts. 

3.    Shares Subject to the Plan. 

(a)    Basic Limitation. Subject to the provisions of Section 12 hereof, the maximum aggregate number of Shares
that may be issued under the Plan shall not exceed 5,987,836 Shares. The Shares may be authorized but unissued or reacquired Shares. The number of Shares that are subject to Awards outstanding under the Plan at any time shall not exceed the
aggregate number of Shares that then remain available for issuance under the Plan. The Company, during the term of the Plan, shall at all time reserve and keep available sufficient Shares to satisfy the requirements of outstanding Awards granted
under the Plan. 

  
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 (b)    Additional Shares. If an Award expires, becomes
unexercisable, or is cancelled, forfeited, or otherwise terminated without having been exercised or settled in full, as the case may be, or is surrendered pursuant to an Exchange Program, the Shares allocable to the unexercised portion of the Award
shall again become available for future grant or sale under the Plan (unless the Plan has terminated). Shares that actually have been issued under the Plan, upon exercise of an Option or delivery under a Share Purchase Right, shall not be returned
to the Plan and shall not become available for future distribution under the Plan, except that in the event that Shares issued under the Plan are reacquired by the Company prior to the vesting of such Shares for a price not greater than the original
purchase or issue price of such Shares pursuant to any forfeiture provision, right of repurchase or redemption, or are retained by the Company upon the exercise of or purchase of Shares under an Award in order to satisfy the Exercise Price or
Purchase Price for the Award or any tax withholding due with respect to the exercise or purchase, such Shares shall again become available for future grant under the Plan. Notwithstanding the foregoing and, subject to adjustment provided in
Section 12, the maximum number of Shares that may be issued upon the exercise of Incentive Stock Options will equal the aggregate Share number stated in Section 3(a), plus, to the extent allowable under Section 422 of the Code, any
Shares that become available for issuance under the Plan under this Section 3(b). 
 4.    Administration of the
Plan. 
 (a)    Administrator. The Plan shall be administered by the Board or the CEO. 

(b)    Powers of the Administrator. Subject to the provisions of the Plan, the Administrator shall have the
authority in its discretion: 
 (i)    to determine the Fair Market Value; 

(ii)    to select the Service Providers to whom Awards may from time to time be granted hereunder; 

(iii)    to determine the number of Shares to be covered by each Award granted hereunder; 

(iv)    to approve the form(s) of agreement for use under the Plan; 

(v)    to determine the terms and conditions of any Award granted hereunder including, but not limited to, the Exercise
Price, the Purchase Price, the time or times when Options may be exercised (which may be based on performance criteria), the time or times when repurchase or redemption rights shall lapse, any vesting acceleration or waiver of forfeiture
restrictions, and any restriction or limitation regarding any Award or the Shares relating thereto, based in each case on such factors as the Administrator, in its sole discretion, shall determine; 

(vi)    to institute an Exchange Program; 

  
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 (vii)    to prescribe, amend, and rescind rules and regulations
relating to the Plan, including rules and regulations relating to sub-plans established for the purpose of satisfying applicable laws of jurisdictions other than the United States; 

(viii)    to modify or amend each Award (subject to Section 17 hereof and Participant consent if the modification or
amendment is to the Participant’s detriment), including, without limitation, the discretionary authority to extend the post-termination exercisability of an Option longer than is otherwise provided for in an Award Agreement or accelerate the
vesting or exercisability of an Option or lapsing of a repurchase or redemption right or forfeiture provision to which Restricted Shares may be subject; 

(ix)    to construe and interpret the terms of the Plan and Awards granted pursuant to the Plan; 

(x)    to implement any procedures, steps, additional or different requirements as may be necessary to comply with any
laws of the PRC that may be applicable to this Plan, any Award or any related documents, including but not limited to foreign exchange laws, tax laws and securities laws of the PRC; and 

(xi)    to make any other determination and take any other action that the Administrator deems necessary or desirable for
the administration of the Plan. 
 (c)    Delegation of Authority to Officers. Subject to Applicable Law, the
Administrator may delegate limited authority to specified officers of the Company to execute on behalf of the Company any instrument required to effect an Award previously granted by the Administrator. 

(d)    Effect of Administrator’s Decision. All decisions, determinations, and interpretations of the
Administrator shall be final and binding on all Participants. 
 5.    Eligibility. 

(a)    General Rule. Only Service Providers that are not U.S. Persons, or trusts established in connection with any
employee benefit plan of the Company (including the Plan) for the benefit of such a Service Provider, shall be eligible for the grant of Reg S Options and Reg S Share Purchase Rights. Nonstatutory Stock Options that are not designated as
Reg S Options and Share Purchase Rights that are not designated as Reg S Share Purchase Rights may be granted to Service Providers only. Incentive Stock Options may be granted to Employees only. Any awards granted to Consultants that are
intended to comply with and qualify under Rule 701 promulgated under the Securities Act may only be granted to natural persons who meet the requirements set forth under Rule 701(c)(1)(ii) and (iii) of the Securities Act. 

(b)    Members with Ten-Percent Holdings. A Ten Percent Owner shall not be
eligible for the grant of an Incentive Stock Option unless (i) the Exercise Price is at least 110% of the Fair Market Value on the Date of Grant, and (ii) the Incentive Stock Option by its terms is not exercisable after the expiration of
five (5) years from the Date of Grant. 

  
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 (c)    Service Providers Located in California. Notwithstanding
any contrary provision of the Plan, a Service Provider located in California is eligible to receive only Awards that comply with the California Award Terms and Conditions attached hereto as Exhibit A. 

6.    Terms and Conditions of Options. 

(a)    Award Agreement. Each grant of an Option under the Plan shall be evidenced by an Award Agreement between the
Participant and the Company. Each Option shall be subject to all applicable terms and conditions of the Plan and may be subject to any other terms and conditions that are not inconsistent with the Plan and that the Administrator deems appropriate
for inclusion in an Award Agreement. The provisions of the various Award Agreements entered into under the Plan need not be identical. 

(b)    Type of Option. Each Option shall be designated in the Award Agreement as either an Incentive Stock Option
or a Nonstatutory Stock Option. However, notwithstanding a designation of an Option as an Incentive Stock Option, to the extent that the aggregate Fair Market Value of the Shares with respect to which Incentive Stock Options are exercisable for the
first time by a Participant during any calendar year (under all plans of the Company and any Parent or Subsidiary) exceeds US$100,000, such Options shall be treated as Nonstatutory Stock Options. For purposes of this Section 6(b), Incentive
Stock Options shall be taken into account in the order in which they were granted. The Fair Market Value of the Shares shall be determined as of the Date of Grant. Each Option also may be designated as a Reg S Option or as an Option other than
a Reg S Option. 
 (c)    Number of Shares. Each Award Agreement shall specify the number of Shares that are
subject to the Option and shall provide for the adjustment of such number in accordance with Section 12 hereof. 

(d)    Exercise Price. Each Award Agreement shall specify the Exercise Price. The Exercise Price of an Incentive
Stock Option shall not be less than 100% of the Fair Market Value on the Date of Grant, and a higher percentage may be required by Section 5(b) hereof. Subject to the preceding sentence, the Exercise Price of any Option shall be determined
by the Administrator in its sole discretion. The Exercise Price shall be payable in accordance with Section 9 hereof and the applicable Award Agreement. Notwithstanding anything to the contrary in the foregoing or in Section 5(b), in the
event of a transaction described in Section 424(a) of the Code, then, consistent with Section 424(a) of the Code, Incentive Stock Options may be issued at an Exercise Price other than as required by the foregoing provisions of
this Section 6(d) and Section 5(b). 
 (e)    Term of Option. The Award Agreement shall specify
the term of the Option; provided, however, that the term shall not exceed ten (10) years from the Date of Grant, and a shorter term may be required by Section 5(b) hereof. Subject to the preceding sentence, the Administrator in
its sole discretion shall determine when an Option is to expire. 
 (f)    Exercisability. Each Award Agreement
shall specify the date when all or any installment of the Option is to become exercisable. The exercisability provisions of any Award Agreement shall be determined by the Administrator in its sole discretion. 

  
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 (g)    Exercise Procedure. Any Option granted hereunder shall be
exercisable according to the terms hereof at such times and under such conditions as may be determined by the Administrator and as set forth in the Award Agreement; provided, however, that an Option shall not be exercised for a fraction of a Share.

 (i)    Subject to subsection (iv) below, an Option shall be deemed exercised when the Company receives
(A) written or electronic notice of exercise (in accordance with the Award Agreement) from the person entitled to exercise the Option, (B) full payment for the Shares with respect to which the Option is exercised, together with any
applicable tax withholding, and (C) all representations, indemnifications, and documents requested by the Administrator, including, without limitation, any Shareholders Agreement. Full payment may consist of any consideration and method of
payment authorized by the Administrator in accordance with Section 9 hereof and permitted by the Award Agreement. 

(ii)    Shares issued upon exercise of an Option shall be issued in the name of the Participant or, if requested by the
Participant, in the name of the Participant and his or her immediate family members, wholly-owned entities and/or trusts. Subject to the provisions of Sections 8, 9, 15, and 16, the Company shall issue (or cause to be issued) certificates
evidencing the issued Shares promptly after the Option is exercised. Notwithstanding the foregoing, the Administrator in its discretion may require the Company to retain possession of any certificate evidencing Shares acquired upon the exercise of
an Option if those Shares remain subject to forfeiture, repurchase or redemption under the provisions of the Award Agreement, any Shareholders Agreement, or any other agreement between the Company and the Participant, or if those Shares are
collateral for a loan or obligation due to the Company. 
 (iii)    Exercise of an Option in any manner shall result in
a decrease in the number of Shares thereafter available, both for purposes of the Plan (in accordance with Section 3(b)) and for sale under the Option, by the number of Shares as to which the Option is exercised. 

(iv)    The Administrator may take all actions necessary to alter the method of Option exercise and the exchange and
transmittal of proceeds with respect to Participants resident in the PRC not having permanent residence in a country other than the PRC in order to comply with applicable PRC foreign exchange and tax regulations and any other applicable PRC laws and
regulations. 
 (h)    Termination of Service (other than by death). 

(i)    If a Participant ceases to be a Service Provider for any reason other than because of death, then the
Participant’s Options shall expire on the earliest of the following occasions: 
 (A)    The expiration date
determined by Section 6(e) hereof; 
 (B)    The last day of the three-month period following the termination
of the Participant’s relationship as a Service Provider for any reason other than Disability, or such other date as the Administrator may determine and specify in the Award Agreement, provided that no Option that is exercised after the
expiration of the three-month period immediately following the termination of the Participant’s relationship as an Employee shall be treated as an Incentive Stock Option; or 

  
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 (C)    The last day of the twelve-month period following the
termination of the Participant’s relationship as a Service Provider by reason of Disability, or such other date as the Administrator may determine and specify in the Award Agreement; provided that no Option that is exercised after the
expiration of the twelve-month period immediately following the termination of the Participant’s relationship as an Employee shall be treated as an Incentive Stock Option. 

(ii)    Following the termination of the Participant’s relationship as a Service Provider, the Participant may
exercise all or part of the Participant’s Option at any time before the expiration of the Option as set forth in Section 6(h)(i) hereof, but only to the extent that the Option was vested and exercisable as of the date of termination
of the Participant’s relationship as a Service Provider (or became vested and exercisable as a result of the termination). Unless the Administrator provides otherwise in an Award Agreement, the balance of the Shares subject to the Option shall
be forfeited on the date of termination of the Participant’s relationship as a Service Provider. In the event that the Participant dies after the termination of the Participant’s relationship as a Service Provider but before the expiration
of the Participant’s Option as set forth in Section 6(h)(i) hereof, all or part of the Option may be exercised (prior to expiration) by the executors or administrators of the Participant’s estate or by any person who has acquired
the Option directly from the Participant by beneficiary designation, bequest, or inheritance, but only to the extent that the Option was vested and exercisable as of the termination date of the Participant’s relationship as a Service Provider
(or became vested and exercisable as a result of the termination). Any Shares subject to the portion of the Option that are vested as of the termination date of the Participant’s relationship as a Service Provider but that are not purchased
prior to the expiration of the Option pursuant to this Section 6(h) shall be forfeited immediately following the Option’s expiration. 

(i)    Death of Participant. 

(i)    If a Participant dies while a Service Provider, then the Participant’s Option shall expire on the earlier of
the following dates: 
 (A)    The expiration date determined by Section 6(e) hereof; 

(B)    The last day of the twelve-month period immediately following the Participant’s death, or such other date as
the Administrator may determine and specify in the Award Agreement. 
 (ii)    All or part of the Participant’s
Option may be exercised at any time before the expiration of the Option as set forth in Section 6(i)(i) hereof by the executors or administrators of the Participant’s estate or by any person who has acquired the Option directly from
the Participant by beneficiary designation, bequest, or inheritance, but only to the extent that the Option was vested and exercisable as of the date of the Participant’s death or had become vested and exercisable as a result of the death. The
balance of the Shares subject to the Option shall be forfeited upon the Participant’s death. Any Shares subject to the portion of the Option that are vested as of the Participant’s death but that are not purchased prior to the expiration
of the Option pursuant to this Section 6(i) shall be forfeited immediately following the Option’s expiration. 

  
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 (j)    Restrictions on Transfer of Shares. Shares issued upon
exercise of an Option shall be subject to such forfeiture conditions, rights of repurchase or redemption, rights of first refusal, and other transfer restrictions as the Administrator may determine. The restrictions described in the preceding
sentence shall be set forth in the applicable Award Agreement and shall apply in addition to any restrictions that may apply to holders of Shares generally. 

7.    Terms and Conditions of Share Purchase Rights. 

(a)    Award Agreement. Each Share Purchase Right under the Plan shall be evidenced by an Award Agreement between
the Participant and the Company. Each Share Purchase Right shall be subject to all applicable terms and conditions of the Plan and may be subject to any other terms and conditions that are not inconsistent with the Plan and that the Administrator
deems appropriate for inclusion in an Award Agreement. The provisions of the various Award Agreements entered into under the Plan need not be identical. 

(b)    Type of Share Purchase Right. Each Share Purchase Right may be designated as a Reg S Share Purchase
Right or as a Share Purchase Right other than a Reg S Share Purchase Right. If the Award Agreement does not specify the type of Share Purchase Right, the Share Purchase Right will not be treated as a Reg S Share Purchase Right. 

(c)    Duration of Offers and Nontransferability of Share Purchase Rights. Any Share Purchase Rights granted under
the Plan shall automatically expire if not exercised by the Participant within 30 days (or such longer time as is specified in the Award Agreement) after the Date of Grant. Share Purchase Rights shall not be transferable and shall be exercisable
only by the Participant to whom the Share Purchase Right was granted. 
 (d)    Purchase Price. The Purchase
Price shall be determined by the Administrator in its sole discretion. The Purchase Price shall be payable in a form described in Section 9 hereof. 

(e)    Restrictions on Transfer of Shares. Any Shares awarded or sold pursuant to Share Purchase Rights shall be
subject to such forfeiture conditions, rights of repurchase or redemption, rights of first refusal, and other transfer restrictions as the Administrator may determine. The restrictions described in the preceding sentence shall be set forth in the
applicable Award Agreement and shall apply in addition to any restrictions that may apply to holders of Shares generally. 

  
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 8.    Tax Withholding. As a condition to the exercise of an
Option or purchase of Restricted Shares, the Participant (or in the case of the Participant’s death or in the event of a permissible transfer of Awards hereunder, the person exercising the Option or purchasing Restricted Shares) shall make such
arrangements as the Administrator may require for the satisfaction of any applicable tax withholding arising in connection with the exercise of an Option, purchase of Restricted Shares or disposition of Awards under Applicable Laws. The Participant
(or in the case of the Participant’s death or in the event of a permissible transfer of Awards hereunder, the person exercising the Option or purchasing Restricted Shares) also shall make such arrangements as the Administrator may require for
the satisfaction of any applicable U.S. federal, state, local, or non-U.S. tax withholding obligations, including those under the laws of the People’s Republic of China, that may arise in connection with
the disposition of Shares acquired by exercising an Option or purchasing Restricted Shares. The Company shall not be required to issue any Shares under the Plan until the foregoing obligations are satisfied. Without limiting the generality of the
foregoing, upon the exercise of the Option or delivery of Restricted Shares, the Company, or a Parent or Subsidiary, as required by Applicable Law, shall have the right to withhold taxes from any compensation or other amounts that the Company or
such Parent or Subsidiary, as applicable, may owe to the Participant, or to require the Participant to pay to the Company or such Parent or Subsidiary, as applicable, the amount of any taxes that the Company or such Parent or Subsidiary may be
required to withhold with respect to the Shares issued to the Participant or the disposition of Awards or Shares. Without limiting the generality of the foregoing, the Administrator in its discretion may authorize the Participant to satisfy all or
part of any tax withholding liability by (i) having the Company, or the applicable Parent or Subsidiary, withhold from the Shares that would otherwise be issued upon the exercise of an Option, purchase of Restricted Shares or the disposition of
Awards or Shares that number of Shares having a Fair Market Value, as of the date the withholding tax liability arises, equal to the portion of the Company’s tax withholding liability to be so satisfied or (ii) by delivering to the Company
previously owned and unencumbered Shares having a Fair Market Value, as of the date the tax withholding liability arises, equal to the amount of the Company’s tax withholding liability to be so satisfied. 

9.    Payment for Shares. The consideration to be paid for the Shares to be issued under the Plan, including the
method of payment, shall be determined by the Administrator (and, in the case of an Incentive Stock Option, shall be determined on the Date of Grant), subject to the provisions in this Section 9 and Applicable Law. 

(a)    General Rule. The entire Exercise Price or Purchase Price (as the case may be) for Shares issued under
the Plan shall be payable in cash or cash equivalents at the time when the Shares are purchased, except as otherwise provided in this Section 9 or Applicable Law. 

(b)    Surrender of Shares. To the extent that an Award Agreement so provides, all or any part of the Exercise
Price or Purchase Price (as the case may be) may be paid by surrendering, or attesting to the ownership of, Shares that are already owned by the Participant. These Shares shall be surrendered to the Company in good form for transfer and shall
be valued at their Fair Market Value on the date the Option is exercised or Restricted Shares are purchased. The Participant shall not surrender, or attest to the ownership of, Shares in payment of the Exercise Price or Purchase Price (as the case
may be) if this action would subject the Company to adverse accounting consequences, as determined by the Administrator. 

(c)    Services Rendered. At the discretion of the Administrator and to the extent so provided in the agreements
evidencing Awards of Shares under the Plan, Shares may be awarded under the Plan in consideration of services rendered to the Company or any Parent or Subsidiary prior to the Award to the extent permitted by Applicable Law. 

  
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 (d)    Promissory Note. At the discretion of the Administrator
and to the extent an Award Agreement so provides, all or a portion of the Exercise Price or Purchase Price (as the case may be) may be paid with a promissory note in favor of the Company. The Shares shall be pledged as security for payment of
the principal amount of the promissory note and interest thereon. The interest rate payable under the terms of the promissory note shall not be less than the minimum rate (if any) required to avoid the imputation of additional interest under the
Code. Subject to the foregoing provisions of this Section 9(d), the Administrator (at its sole discretion) shall specify the term, interest rate, amortization requirements (if any), and other provisions of the promissory note. 

(e)    Exercise/Sale. At the discretion of the Administrator and to the extent an Award Agreement so provides, and
if the Shares are publicly traded, payment may be made all or in part by the delivery (on a form and in a manner prescribed by the Company) of an irrevocable direction to a securities broker approved by the Company to sell Shares and to deliver all
or part of the sales proceeds to the Company in payment of all or part of the Exercise Price and any tax withholding. 

(f)    Exercise/Pledge. At the discretion of the Administrator and to the extent an Award Agreement so provides,
and if the Shares are publicly traded, payment may be made all or in part by the delivery (on a form and in a manner prescribed by the Company) of an irrevocable direction to pledge Shares to a securities broker or lender approved by the Company, as
security for a loan, and to deliver all or part of the loan proceeds to the Company in payment of all or part of the Exercise Price and any tax withholding. 

(g)    Other Forms of Consideration. At the discretion of the Administrator and to the extent an Award Agreement so
provides, all or a portion of the Exercise Price or Purchase Price may be paid by any other form of consideration and method of payment to the extent permitted by Applicable Law. 

10.    Nontransferability of Awards. Unless otherwise determined by the Administrator and so provided in the
applicable Award Agreement (or be amended to provide), no Award shall be sold, pledged, assigned, hypothecated, transferred, or disposed of in any manner (whether by operation of law or otherwise) other than by will or applicable laws of
descent and distribution or (except in the case of an Incentive Stock Option) pursuant to a domestic relations order, and shall not be subject to execution, attachment, or similar process, and each Award may be exercised, during the lifetime of the
Participant only by the Participant. In the event the Administrator in its sole discretion makes a Nonstatutory Stock Option or Share Purchase Right transferable, such Award will contain such additional terms and conditions as the Administrator
deems appropriate. Upon any attempt to pledge, assign, hypothecate, transfer, or otherwise dispose of any Award or of any right or privilege conferred by this Plan contrary to the provisions hereof, or upon the sale, levy or attachment or similar
process upon the rights and privileges conferred by this Plan, such Award shall thereupon terminate and become null and void. 

11.    Rights as a Member. Until the Shares actually are issued (as evidenced by the appropriate entry on the books
of the Company or of a duly authorized transfer agent of the Company), no right to vote or receive dividends or any other rights as a Member shall exist with respect to the Shares, notwithstanding the exercise of the Award. No adjustment shall be
made for a dividend or other right for which the record date is prior to the date the Shares are issued, except as provided in Section 12 of the Plan. 

  
 -13- 

 12.    Adjustment of Shares. 

(a)    Adjustments. In the event that any dividend or other distribution (whether in the form of cash, Shares, other
securities, or other property), recapitalization, share split, reverse share split, reorganization, merger, consolidation, split-up, spin-off, combination, repurchase,
or exchange of Shares or other securities of the Company, or other change in the corporate structure of the Company affecting the Shares occurs, the Administrator, in order to prevent diminution or enlargement of the benefits or potential benefits
intended to be made available under the Plan, may (in its sole discretion) adjust the number and class of Shares that may be delivered under the Plan and/or the number, class, and price of Shares covered by each outstanding Award. 

(b)    Dissolution or Liquidation. In the event of the proposed dissolution or liquidation of the Company, the
Administrator will notify each Participant as soon as practicable prior to the effective date of such proposed transaction. To the extent it has not been previously exercised, an Award will terminate immediately prior to the consummation of such
proposed action. 
 (c)    Change in Control. In the event that the Company is a party to a Change in Control
(whether structured as a merger, share purchase, scheme of arrangement or other similar transaction), outstanding Awards and Shares acquired under the Plan shall be subject to the definitive agreement covering such Change in Control, which need not
treat all outstanding Awards in an identical manner. Such agreement, without the Participants’ consent, may dispose of Awards that are not exercisable as of the effective date of such Change in Control in any manner permitted by applicable
law, including (without limitation) the cancellation of such Awards without the payment of any consideration. Such agreement, without the Participants’ consent, shall provide for one or more of the following with respect to Awards that are
exercisable as of the effective date of such Change in Control: 
 (i)    The continuation of such Awards by the
Company (if the Company is the surviving corporation). 
 (ii)    The assumption of such Awards by the surviving
corporation or its parent in a manner that complies with Section 424(a) of the Code (whether or not such Options are Incentive Stock Options). 

(iii)    The substitution by the surviving corporation or its parent of new Options and/or new Share Purchase Right for
such Awards in a manner that complies with Section 424(a) of the Code (whether or not such Options are Incentive Stock Options). 

(iv)    The cancellation of such Awards and a payment to the Participants equal to the excess of (A) the Fair Market
Value of the Shares subject to such Awards as of the effective date of such Change in Control over (B) their Exercise Price or Purchase Price. Such payment shall be made in the form of cash, cash equivalents, or securities of the surviving
corporation or its parent with a Fair Market Value equal to the required amount. 

  
 -14- 

 (v)    The cancellation of such Awards. Any exercise of such
Awards prior to the closing date of such Change in Control may be contingent on the closing of such Change in Control. 

(d)    Reservation of Rights. Except as provided in this Section 12 and in the applicable Award Agreement, a
Participant shall have no rights by reason of (i) any subdivision or consolidation of Shares or other securities of any class, (ii) the payment of any dividend, or (iii) any other increase or decrease in the number of Shares or other
securities of any class. Any issuance by the Company of equity securities of any class, or securities convertible into equity securities of any class, shall not affect, and no adjustment by reason thereof shall be made with respect to, the number or
Exercise Price or Purchase Price of Shares subject to an Award. The grant of an Option or Share Purchase Right shall not affect in any way the right or power of the Company to make adjustments, reclassifications, reorganizations, or changes of its
capital or business structure, to merge or consolidate or to dissolve, liquidate, sell, or transfer all or any part of its business or assets. 

13.    Leaves of Absence. 

(a)    Unless the Administrator provides otherwise, vesting of Awards granted hereunder will be suspended during any unpaid
leave of absence, or any paid leave of absence if such leave exceeds three (3) months, continuously or accumulatively, within any twelve months’ period prior to the vesting of Awards. 

(b)    A Service Provider will not cease to be an Employee in the case of (i) any leave of absence approved by the
Company, its Parent or any Subsidiary or (ii) transfers between locations of the Company or between the Company, its Parent, any Subsidiary, or any successor. 

(c)    For purposes of Incentive Stock Options, no such leave may exceed ninety (90) days, unless reemployment upon
expiration of such leave is guaranteed by statute or contract. If reemployment upon expiration of a leave of absence approved by the Company is not so guaranteed, then three (3) months following the 91st day of such leave, any Incentive Stock
Option held by the Participant will cease to be treated as an Incentive Stock Option and will be treated for tax purposes as a Nonstatutory Stock Option. 

14.    Date of Grant. The Date of Grant of an Award shall, for all purposes, be the date on which the Administrator
makes the determination to grant the Award, or such other later date as is determined by the Administrator; provided, however, that the Date of Grant of an Incentive Stock Option shall be no earlier than the date on which the individual becomes an
Employee. 
 15.    Securities Law Requirements. 

(a)    Legal Compliance. Notwithstanding any other provision of the Plan or any agreement entered into by the
Company pursuant to the Plan, the Company shall not be obligated, and shall have no liability for failure to deliver any Shares under the Plan unless the issuance and delivery of Shares comply with (or are exempt from) all Applicable Law, including,
without limitation, the Securities Act, U.S. state securities laws and regulations, the regulations of any stock exchange or other securities market on which the Company’s securities may then be traded, and any PRC foreign exchange laws and
regulations, and shall be further subject to the approval of counsel for the Company with respect to such compliance. 

  
 -15- 

 (b)    Investment Representations. Shares delivered under the
Plan shall be subject to transfer restrictions, and the person acquiring the Shares shall, as a condition to the exercise of an Option or the purchase of Restricted Shares if requested by the Company, provide such assurances and representations to
the Company as the Company may deem necessary or desirable to assure compliance with Applicable Law, including, without limitation, the representation and warranty at the time of acquisition of Shares that the Shares are being acquired only for
investment purposes and without any present intention to sell, transfer, or distribute the Shares. 

(c)    Regulation S Transfer Restrictions. Any Shares issued pursuant to a Reg S Share
Purchase Right or the exercise of a Reg S Option shall not be offered or sold to a U.S. Person or for the account or benefit of a U.S. Person prior to the first anniversary of the Acquisition Date. Any Shares issued pursuant to a Reg S
Share Purchase Right or the exercise of a Reg S Option prior to the first anniversary of the Acquisition Date may be offered or sold only if permitted by the Administrator in accordance with the following conditions: (i) the purchaser of
Shares issued pursuant to a Reg S Share Purchase Right or the exercise of a Reg S Option certifies that it is not a U.S. Person and is not acquiring the Shares for the account or benefit of any U.S. Person or is a U.S. Person who is
purchasing the Shares in a transaction that does not require registration under the Securities Act; (ii) the purchaser of the Shares issued pursuant to a Reg S Share Purchase Right or the exercise of a Reg S Option agrees to resell
such Shares only in accordance with the provisions of Regulation S promulgated under the Securities Act, pursuant to registration under the Securities Act, or pursuant to an available exemption from registration; and agrees not to engage in
hedging transactions with regard to such Shares unless in compliance with the Securities Act; and (iii) the certificate evidencing the Shares shall contain restrictive legends to a similar effect as set forth in (ii). The restrictions described
in this Section 15(c) shall be set forth in the applicable Award Agreement and shall apply in addition to any restrictions that may apply to holders of Shares generally. 

16.    Inability to Obtain Authority. The inability of the Company, a Parent or a Subsidiary to obtain authority
from any regulatory body having jurisdiction, which authority is deemed by the Company’s counsel to be necessary to the lawful issuance and sale of any Shares hereunder, shall relieve the Company of any liability in respect of the failure to
issue or sell such Shares as to which such requisite authority shall not have been obtained. In addition, the Company may modify the manner of exercise of the Options granted to the Participant if such Participant is, at the time of grant or
exercise, resident or primarily employed outside of the United States in any manner deemed by the Company to be necessary or appropriate in order that such Option grant shall conform to laws, regulations, and customs of the country in which the
Participant is then resident or primarily employed. No Shares shall be issued pursuant to the exercise of an Option unless and until the issuance and exercise, including the form of consideration used to pay the exercise price, comply with the laws,
regulations and customs of the country in which the Participant is then resident or primarily employed. When any Share becomes issuable upon the exercise of any Option, the Company may, in its sole discretion if it deems necessary and desirable in
good faith, delay the actual delivery of the Shares or make other flexible arrangements with respect to such Shares, including without limitation depositing the Shares into an escrow maintained by the Company for similarly situated Participants.

  
 -16- 

 17.    Duration and Amendment. 

(a)    Term of Plan. The Plan shall become effective upon its adoption by the Board. Unless sooner terminated under
Section 17(b) hereof, the Plan shall continue in effect for a term of ten (10) years. 
 (b)    Amendment
and Termination. The Administrator may at any time amend, alter, suspend, or terminate the Plan. 

(c)    Approval by Members. The Administrator shall obtain approval of the Members of any Plan amendment to the
extent necessary or desirable to comply with Applicable Law. 
 (d)    Effect of Amendment or Termination. No
amendment, alteration, suspension, or termination of the Plan shall materially and adversely impair the rights of any Participant with respect to an outstanding Award, unless mutually agreed otherwise between the Participant and the Administrator,
which agreement must be in writing and signed by the Participant and the Company. Termination of the Plan shall not affect the Administrator’s ability to exercise the powers granted to it hereunder with respect to Awards granted under the Plan
prior to the date of such termination. No Shares shall be issued or sold under the Plan after the termination thereof, except upon exercise of an Award granted prior to the termination of the Plan. 

18.    Legending Share Certificates. In order to enforce any restrictions imposed upon Shares issued upon the
exercise of Options or the acquisition of Restricted Shares, including, without limitations, the restrictions described in Sections 6(j), 7(e), and 15(c) hereof, the Administrator may cause a legend or legends to be placed on any share
certificates representing the Shares, which legend or legends shall make appropriate reference to the restrictions, including, without limitation, a restriction against sale of the Shares for any period as may be required by Applicable Law. 

19.    No Retention Rights. Neither the Plan nor any Award shall confer upon any Participant any right to continue
his or her relationship as a Service Provider with the Company for any period of specific duration or interfere in any way with his or her right or the right of the Company (or any Parent or Subsidiary employing or retaining the Participant), which
rights are hereby expressly reserved by each, to terminate this relationship at any time, with or without cause, and with or without notice. 

20.    No Trust or Fund Created. Neither the Plan nor any Award shall create or be construed to create a trust or
separate fund of any kind or a fiduciary relationship between the Company or any Parent or Subsidiary and a Participant or any other person. To the extent that any Participant acquires a right to receive payments from the Company or any Parent or
Subsidiary pursuant to an Award, such right shall be no greater than the right of any unsecured general creditor of the Company, a Parent, or any Subsidiary. 

21.    No Rights to Awards. No Participant, eligible Service Provider, or other person shall have any claim to be
granted any Award under the Plan, and there is no obligation for uniformity of treatment of Service Providers, Participants, or holders or beneficiaries of Awards under the Plan. The terms and conditions of Awards need not be the same with respect
to any Participant or with respect to different Participants. 

  
 -17- 

 EXHIBIT A 

CALIFORNIA AWARD TERMS AND CONDITIONS 

This Exhibit A to the Boqii Holding Limited 2016 Global Share Plan will apply only to Participants who are residents of the State of
California and who are receiving an Award under the Plan. Capitalized terms contained herein will have the same meanings given to them in the Plan, unless otherwise provided by this Exhibit A. Notwithstanding any provisions contained in the
Plan to the contrary and to the extent required by Applicable Laws, the following terms will apply to all Awards granted to residents of the State of California, until such time as the Administrator amends this Exhibit A or the Administrator
otherwise provides. This Exhibit A will be deemed to be part of the Plan and the Administrator will have the authority to amend this Exhibit A in accordance with Section 17 of the Plan. 

1.    Exercise Price. Subject to the terms of the Plan, the exercise price of each Option and the purchase price of
each Restricted Share shall be determined by the Administrator. Notwithstanding the foregoing, the exercise price of a Nonstatutory Stock Option shall not be less than (i) 110% of Fair Market Value on the Date of Grant if granted to a Ten
Percent Owner, or (ii) 85% of Fair Market Value on the Date of Grant if granted to a Service Provider who is not a Ten Percent Owner. In addition, the purchase price of a Restricted Share shall not be less than (i) 100% of Fair Market
Value on the Date of Grant if granted to a Ten Percent Owner, or (ii) 85% of Fair Market Value on the Date of Grant if granted to a Service Provider who is not a Ten Percent Owner. 

2.    Option Exercisability. In the case of an Option granted to a Service Provider who is not an officer of the
Company, a Director, or a Consultant, the Option shall become exercisable at a rate no slower than as to 20% of the Shares subject to the Option per year over five years from the Date of Grant. 

3.    Termination of Service. 

(a)    If a Participant ceases to be a Service Provider, such Participant may exercise his or her Option within three
(3) months of termination, or such longer period of time as specified in the Award Agreement, to the extent that the Option is vested on the date of termination (but in no event later than the expiration date determined by
Section 6(e) of the Plan). 
 (b)    If a Participant ceases to be a Service Provider as a result of the
Participant’s Disability, the Participant may exercise his or her Option within twelve (12) months of termination, or such longer period of time as specified in the Award Agreement, to the extent the Option is vested on the date of
termination (but in no event later than the expiration date determined by Section 6(e) of the Plan). 

(c)    If a Participant dies while a Service Provider, the Option may be exercised within twelve (12) months
following Participant’s death, or such longer period of time as specified in the Award Agreement, to the extent that the Option is vested on the date of death (but in no event later than the expiration date determined by
Section 6(e) of the Plan), as set forth in Section 6(i)(ii) of the Plan. 

  
 -18- 

 4.    Transferability. Unless determined otherwise by the
Administrator, Awards may not be sold, pledged, assigned, hypothecated, transferred, or disposed of in any manner other than by will or the laws of descent and distribution, and may be exercised during the lifetime of the Participant, only by the
Participant. If the Administrator in its sole discretion makes an Award transferable, such Award may only be transferred (i) by will, (ii) by the laws of descent and distribution, or (iii) to family members (within the meaning of
Rule 701 of the Securities Act) through gifts or domestic relations orders, as permitted by Rule 701 of the Securities Act. 

5.    Financial Reports. The Company will provide to each Participant and to each individual who acquires Shares
pursuant to the Plan, not less frequently than annually during the period such Participant has one or more Awards outstanding, and, in the case of an individual who acquires Shares pursuant to the Plan, during the period such individual owns such
Shares, copies of annual financial statements. The Company will not be required to provide such statements to key employees whose duties in connection with the Company assure their access to equivalent information. 

6.    Right of Repurchase. In the case of a Participant who is not an officer of the Company, a Director, or a
Consultant, any Company right of repurchase or right to redeem Shares issued pursuant to an Option or Restricted Shares at the original Exercise Price or Purchase Price upon termination of the Participant’s status as a Service Provider shall
lapse at a rate no slower than as to 20% of the Shares or Restricted Shares per year over five years from the Date of Grant. Any such repurchase or redemption right may be exercised only within 90 days following the termination of the
Participant’s status as a Service Provider (or, in the case of Shares issued upon exercise of an Option after the termination, within 90 days following the date of exercise) for cash or cancellation of indebtedness incurred purchasing the
Shares. 
 7.    Voting Rights. Notwithstanding any provision of the Plan to the contrary (including, without
limitation, the requirement that a Participant execute a Shareholders Agreement), Shares issued pursuant to an Award shall carry voting rights no less favorable than any other issued and outstanding Share. 

8.    Adjustments. In the event that any dividend or other distribution (whether in the form of cash, Shares, other
securities, or other property), recapitalization, share split, reverse share split, reorganization, merger, consolidation, split-up, spin-off, combination, repurchase,
or exchange of Shares or other securities of the Company, or other change in the corporate structure of the Company affecting the Shares occurs, the Administrator, in order to prevent diminution or enlargement of the benefits or potential benefits
intended to be made available under the Plan, may (in its sole discretion) adjust the number and class of Shares that may be delivered under the Plan and/or the number, class, and price of Shares covered by each outstanding Award; provided, however,
that the Administrator will make such adjustments to the extent required by Section 25102(o) of the California Corporations Code. 

  
 -19-EX-10.5

 Exhibit 10.5 

Exclusive Technical Consulting and Service Agreement 

between 
 Xincheng
(Shanghai) Information Technology Co., Ltd. 
 and 

Guangcheng (Shanghai) Information Technology Co., Ltd. 

4 August 2020 

 Exclusive Technical Consulting and Service Agreement 

The Exclusive Technical Consulting and Service Agreement (hereinafter referred to as the “Agreement”) was entered into by and between the
parties hereunder in Shanghai, the People’s Republic of China (hereinafter referred to as “PRC”) on 4 August 2020: 

(1)    Xincheng (Shanghai) Information Technology Co., Ltd., a wholly foreign-owned limited liability company incorporated under the PRC law, whose registered address is 1F, Building 1, No. 977, Shangfeng Road, Pudong New Area, Shanghai (hereinafter
referred to as “Party A”); and 
 (2)    Guangcheng (Shanghai) Information Technology Co., Ltd., a
limited liability company incorporated under the PRC law, whose registered address is Room 722, 7/F, Building A, No. 977, Shangfeng Road, Tang Town, Pudong New District, Shanghai (hereinafter referred to as “Party B.”) 

(In the Agreement, Party A and Party B may be individually referred to as a “Party” and collectively as the
“Parties.”) 
 WHEREAS: 
 Party B
intends to employ Party A to provide technology support and consulting services for Party B. 
 NOW THEREFORE, upon friendly negotiation, the Parties
agreed as follows: 
  

					
	Article 1     Definition
		
	1.1	  	Unless otherwise understood in the terms or context of the Agreement, the following terms in the Agreement shall have the following meanings:
			
		  	“Party B’s Business”	  	All businesses that Party B is operating and developing currently and at any time during the term of the Agreement.
			
		  	“Service”	  	 The services provided by Party A to Party B relating to Party B’s business. Such services include, but are not limited to:

 
 (1)   Technical support related
to Party B’s business, including but not limited to design and maintenance services of e-commerce platform;
  

(2)   providing professional consulting services related to Party B’s business;

 
 (3)   providing training to
Party B’s technical and business staff;
  

(4)   providing labor support at the request of Party B, including but not limited to lending or
dispatching relevant staff;
  

(5)   providing market research, planning and development services;

 
 (6)   providing business
planning and business strategy (advisory advice); and

  
 -2- 

					
		  		  	 (7)   providing customer support and development
services (advisory advice).

			
		  	“Service Team”	  	A team established by Party A for providing services under the Agreement to Party B; these members include the staff, third-party consultants and other workers hired by Party A.
			
		  	“Service Fee”	  	All expenses that Party B shall pay to Party A for the services provided by Party A in accordance with Article 3 of the Agreement.
			
		  	“Operating Income”	  	The income earned by Party B from operating its business during the year recorded in the “main business revenue” column of the audited balance sheet of Party B in accordance with the PRC accounting standards for any
year during the validity of the Agreement.
			
		  	“Annual Business Plan”	  	Party B’s business development plan and budget report for the next calendar year formulated by Party B according to the Agreement before November 30 each year under the assistance of Party A.
			
		  	“Equipment”	  	Any and all equipment owned and purchased by Party A from time to time and used for the purpose of providing services.

  

	1.2	 The reference to any law or regulation (hereinafter referred to as “the law”) in the Agreement
shall be deemed as: (1) including the contents of the amendments, alterations, additions and re-enactment of these laws, regardless of their effective time before or after the conclusion of the Agreement;
and (2) including reference to other decisions, notices and regulations that have been formulated according to the provisions thereof or are effective as a result of the provisions thereof. 

 

	1.3	 Unless otherwise indicated in the context of the Agreement, the clauses, sections, items and paragraphs
referred to in the Agreement shall refer to the corresponding contents of the Agreement. 

 Article 2
    Services of Party A 
  

	2.1	 In order to better carry out the business, Party B needs Party A to provide services and Party A agrees to
provide Party B with such services. For this purpose, Party B appoints Party A as its exclusive consulting and services provider. Party A shall exclusively provide Party B with the services defined in the Agreement, and Party A agrees to accept such
appointment. 

  

	2.2	 Party A shall provide services to Party B in accordance with the terms of the Agreement, and Party B shall
provide convenience for Party A’s services as far as possible. 

  

	2.3	 Party A shall be equipped with various equipment and service teams that are reasonably required for the
provision of services and buy and purchase new equipment and hire new employees according to the annual business plan and reasonable requirements of Party B to satisfy the need of Party A’s provision of excellent services to Party B according
to the Agreement. However, Party A may, at its discretion, replace any member of the service team, or change the specific service responsibilities of any member of the service team from time to time, provided that the replacement of such members or
the change of service responsibilities will not have material adverse effect on Party B’s daily operations. 

  
 -3- 

	2.4	 Notwithstanding the other provisions of the Agreement, Party A shall have the right to independently designate
any third party to provide any or all of the services under the Agreement, or to perform any of Party A’s obligations under the Agreement on behalf of Party A. Party B hereby agrees that Party A has the right to transfer its rights and
obligations under the Agreement to any third party. 

 Article 3     Service Fees 

 

	3.1.	 In respect of the services provided by Party A pursuant to the Agreement, Party B shall pay Party A the service
fees by the method hereunder: 

  

	 	3.1.1	 The service fees which are equivalent to a certain percentage of the revenue of Party B; the specific
proportion is adjusted once a year, and shall be determined through negotiation by the two Parties according to the relevant resolutions of respective boards; and 

 

	 	3.1.2	 Service fees for specific services provided by Party A from time to time at Party B’s request as otherwise
agreed between the Parties. 

  

	3.2.	 Party B shall fully pay the service fees determined in accordance with Article 3.1.1 to Party A’s
designated bank account within three months after the end of each calendar year. After the end of each fiscal year of Party B, Party A and Party B shall calculate the service fees actually payable by Party B based on the total amount of Party
B’s operating income of the previous year confirmed by the audit report issued by the Chinese certified public accountant recognized by both Parties. Party B shall pay Party A the corresponding service fee within fifteen (15) working days
after the audit report is issued. Party B promises to Party A that it will provide all the required information and assistance to the above CPA, and procure it to complete and issue an audit report for the previous year to both Parties within thirty
(30) working days at the end of each calendar year. If Party A changes its bank account number, Party A shall send a written notice to Party B seven (7) workdays in advance. 

 

	3.3.	 The Parties agree that payment of the above service fees should in principle not cause difficulties in
operation of Party B in the current year. For the above purposes and within the limit of achieving the above principle, Party A may agree to delay the payment of service fees by Party B or, upon mutual negotiation, the proportion and/or the specific
amount of the service fees to be paid by Party B to Party A under Article 3.1 may be adjusted in writing. If Party B does not make a profit in the current year, Party A shall not charge the service fee for that year. 

 

	3.4.	 The amount and payment method of the service fees that Party B should pay to Party A under Article 3.1.2 shall
be otherwise determined in writing according to the nature of the service and the workload. 

 Article 4
    Obligations of Party B 
  

	4.1	 The services provided by Party A under the Agreement are exclusive. During the term of the Agreement, without
the prior written consent of Party A, Party B shall not enter into any written agreement or verbal agreement or other arrangements with any other third party in order to engage such third party to provide other services that are the same or similar
to the services provided by Party A under the Agreement. The Parties agree that Party A may designate a third party to provide Party B with the services agreed in the Agreement. For the avoidance of doubt, the Agreement does not restrict Party A
from providing any goods and / or services to third parties other than Party B. 

  
 -4- 

	4.2	 Party B shall provide Party A with Party B’s confirmed annual business plan for the next year before
November 30 each year, so that Party A can arrange the corresponding service plan and purchase the required software and equipment, hire personnel and buy technical service capacity. If Party B temporarily requires Party A to purchase equipment
or hire staff, it shall consult with Party A fifteen (15) days in advance to reach a consensus between the Parties. 

  

	4.3	 In order to facilitate Party A’s provision of services, Party B shall, at Party A’s request, provide
Party A with the required information in an accurate and timely manner. 

  

	4.4	 Party B shall pay Party A the service fees on time and in full according to the provisions of Article 3 herein.

  

	4.5	 Party B shall maintain its good reputation and proactively expand business to maximize revenue.

  

	4.6	 The Parties hereby confirm that according to the terms and conditions of the Equity Pledge Agreement (including
revisions, additions or restatements from time to time) signed between all registered shareholders of Party B (hereinafter referred to as “Existing Shareholders”) and Party A, the Existing Shareholders have pledged their equity
respectively held in Party B to Party A to guarantee the performance of the obligations of Party B under the Agreement. 

  

	4.7	 During the term of the Agreement, Party B agrees to cooperate with Party A and its (direct or indirect) parent
company to conduct related party transaction audits and other types of audits, and provide Party A, its parent company, or its authorized auditors with operations, business, customers, finances, employees, and other relevant information and
materials related to Party B, and agrees that Party A’s parent company discloses such information and materials to meet the regulatory requirements of the securities listing market of such parent company. 

	

 Article 5     Intellectual Property 

 

	5.1	 Insofar as permitted by applicable laws and regulations of the People’s Republic of China at the time, the
intellectual property rights of the achievements made by Party A in the course of providing the services under the Agreement or the intellectual property rights (including but not limited to copyrights, patents, patent application rights, trademark
rights, technical secrets, trade secrets, and others) developed by Party B based on Party A’s intellectual property rights shall be owned by Party A. If PRC applicable laws and regulations clearly stipulate that such intellectual property
rights shall not be owned by Party A, the intellectual property rights shall be firstly owned by Party B and the exclusive use license shall be granted to Party A. When PRC laws and regulations permit the ownership by Party A, Party B shall transfer
it to Party A at the lowest consideration permitted by law; if the law has no restriction on such minimum transfer price by then, Party B shall agree to transfer the ownership of the intellectual property rights unconditionally and assist Party A in
completing all government registration formalities for change of the intellectual property rights owner. 

  
 -5- 

	5.2	 For the purpose of performing the Agreement, Party B may use the work achievements created by Party A in the
course of providing the services under the Agreement in accordance with the provisions of the Agreement; nonetheless, the Agreement does not in any way permit Party B to use such work achievements in any way for any other purposes.

  

	5.3	 Either Party guarantees to the other Party that it will compensate the other Party for any and all economic
losses caused to the other Party due to any infringement of other’s intellectual property rights (including copyrights, trademark rights, patent rights and proprietary technology). 

Article 6     Confidentiality Obligations 
  

	6.1	 During the term of the Agreement, all customer information and other relevant information (hereinafter referred
to as “customer information”) related to Party B’s business and Party A’s services shall be owned by Party A. 

  

	6.2	 Regardless of whether the Agreement is terminated, the Parties shall keep the other Party’s trade secrets,
proprietary information, customer information and other relevant information, as well as any other non-public information of the other Party (hereinafter referred to as “confidential
information”) obtained during the conclusion and performance of the Agreement strictly confidential. The Party receiving the confidential information (hereinafter referred to as the “Recipient”) shall not disclose the
confidential information or any part thereof to any other third party except for the prior written consent of the other Party or disclosure as required by the relevant laws and regulations as well as the rules of the relevant stock exchange. The
Recipient shall not use or indirectly use the confidential information or any part thereof, except for the purpose of performing the Agreement. 

  

	6.3	 The following information is not confidential: 

(1)     any information previously known by the Recipient through legal means as proved by documentary evidence; 

(2)     information that entered the public domain not due to the fault of the Recipient or is known to the public due to
other reasons; or 
 (3)     The information legally obtained by the Recipient from other sources afterwards. 

 

	6.4	 The Recipient may disclose confidential information to its employees and agents concerned or professionals it
hired; nevertheless, the Recipient shall ensure that the above persons are bound by the Agreement, so that the confidential information is kept confidential, and they only use the confidential information for the purpose of performing the Agreement.

  

	6.5	 Once the Agreement is terminated, the Recipient of the confidential information shall return any documents,
data or software containing confidential information to the original owner or provider of confidential information, or destroy such documents, data or software with the consent of the original owner or provider, including deletion of any
confidential information from any related storage device, and may not continue to use such confidential information. 

  

	6.6	 The Parties agree that this article will continue to be valid regardless of whether the Agreement is changed,
cancelled or terminated. 

  
 -6- 

 Article 7     Undertaking and Guarantee 

 

	7.1	 Party A hereby declares and guarantees as follows: 

 

	 	(1)	 It is a limited liability company duly incorporated and legally existing under the law of the place of
registration. It has an independent legal personality and has the complete and independent legal status and legal capacity to execute, deliver and perform the Agreement and may act as the subject of litigation independently; 

 

	 	(2)	 It has full internal powers and authorizations for the signing and delivery of the Agreement and all other
documents relating to the transactions referred to in the Agreement that it will sign, and it has full internal corporate power and authority to complete the transactions described in the Agreement. The Agreement is legally and properly signed and
delivered. The Agreement constitutes a legal and binding obligation on it and may be enforceable against it under the terms of the Agreement. 

  

	7.2	 Party B hereby declares and guarantees as follows: 

 

	 	(1)	 It is a limited liability company duly incorporated and legally existing under the law of the place of
registration. It has an independent legal personality and has the complete and independent legal status and legal capacity to execute, deliver and perform the Agreement, and may act as the subject of litigation independently; 

 

	 	(2)	 It has full internal powers and authorizations for the signing and delivery of the Agreement and all other
documents relating to the transactions referred to in the Agreement that it will sign, and it has full internal corporate power and authority to complete the transactions described in the Agreement. The Agreement is legally and properly signed and
delivered. The Agreement constitutes a legal and binding obligation on it and may be enforceable against it under the terms of the Agreement; 

  

	 	(3)	 When the Agreement comes into force, it has the complete business license required for its operation and has
full rights and qualifications to conduct the business of Party B that it is currently engaged within the territory of China; 

  

	 	(4)	 It shall promptly notify Party A of the lawsuits involved and other unfavorable circumstances and shall make
its best efforts to prevent the loss from expanding; 

  

	 	(5)	 Without the written consent of Party A, Party B shall not dispose of Party B’s important assets in any
form, nor shall it change the existing shareholding structure of Party B; 

  

	 	(6)	 It shall not enter into transactions that may materially affect Party B’s assets, liabilities, business
operations, shareholding structure, equity held by third parties and other legal rights (except for those generated in the course of normal or daily operations, disclosed to Party A or obtaining written consent of Party A); 

 

	 	(7)	 It will compensate Party A for any loss suffered or possibly suffered due to the provision of services and hold
it harmless, including but not limited to any losses incurred due to any third party’s lawsuits, recovery, arbitration, claims against it or administrative investigations and penalties by government authorities; nevertheless, if the losses are
caused by Party A’s intentional or gross negligence, such losses shall not be compensated; 

  
 -7- 

	 	(8)	 Party B promises that if Party B owns, establishes, merges or purchases any company to become a subsidiary of
Party B during the service period, Party B shall procure the subsidiary to sign a consulting service agreement with Party A or its designated person, regarding provision of consulting services for all of the business and assets of the
subsidiary. The duration, terms and format of the consulting service agreement shall be the same as the Agreement. Party B shall carry out and sign and / or procure the subsidiary to carry out and sign all matters and documents (including but not
limited to passing the resolutions of the relevant shareholders’ meeting and the board of directors) to make the consulting service agreement valid and legal. 

Article 8     Duration of the Agreement 
  

	8.1	 The Parties hereby confirm that the Agreement has been formally signed by the Parties. Unless the Parties agree
in writing to terminate the Agreement, or the Agreement must be terminated in accordance with applicable PRC laws and regulations, the Agreement shall continue to be valid. 

 

	8.2	 The Parties to the Agreement shall complete the approval and registration procedures for extending the
operating period within three months prior to the expiration of their respective operating periods, so that the validity period of the Agreement can be sustained. 

 

	8.3	 After termination of the Agreement, the Parties shall continue to observe the obligations under Articles 3 and
6 of the Agreement respectively. 

 Article 9     Notice 

 

	9.1	 Any notice, request, claim and other correspondence required by the Agreement or made under the Agreement shall
be delivered to the Parties in writing. 

  

	9.2	 Any notice hereunder shall be sent to the following addresses (unless changes of address are notified in
writing) by personal delivery, facsimile or registered mail. It shall be deemed as served on the date of receipt recorded on the receipt of the registered mail if posted by registered mail; it shall be deemed as served on the date of transmission if
delivered in person or transmitted by facsimile. If it is transmitted by facsimile, the original shall be sent to the following addresses by registered mail or personal delivery. 

Wholly foreign-owned enterprise: Xincheng (Shanghai) Information Technology Co., Ltd. 

Address:      6F, Building 1, Yaxin Technology Park, No. 399 Shengxia Road, Pudong New District, Shanghai

 Tel.:              *********** 

Email:          *********** 

Recipient:    Lisa 

  
 -8- 

 Domestic company: Guangcheng (Shanghai) Information Technology Co., Ltd.: 

Address:      6F, Building 1, Yaxin Technology Park, No. 399 Shengxia Road, Pudong New District, Shanghai

 Tel.:              *********** 

Email:          *********** 

Recipient:    Lisa 

Article 10     Default Liability 
  

	10.1	 The Parties agree and confirm that if either Party (hereinafter referred to as the “Defaulting
Party”) materially violates any of the provisions of the Agreement or substantially fails to perform any of the obligations under the Agreement, it shall constitute the breach of contract under the Agreement (hereinafter referred to as
“Default”) and the non-defaulting Party shall have the right to require the Defaulting Party to correct or take remedial measures within a reasonable period of time. If the Defaulting Party
fails to correct or take remedial measures within a reasonable period of time or within ten (10) days after the non-defaulting Party has notified the Defaulting Party in writing of correction request, the
non-defaulting Party shall have the right to determine at its discretion: 

(1)    If Party B is the Defaulting Party, Party A shall have the right to terminate the Agreement and request the
Defaulting Party to pay damages; 
 (2)     If Party A is the Defaulting Party, Party B shall have the right to request
the Defaulting Party to pay damages; unless otherwise provided by law, it shall have no right to terminate or cancel the Agreement under any circumstances. 
  

	10.2	 Notwithstanding any other provisions herein, the effectiveness of the provisions of Article 10 herein shall not
be affected by the suspension or termination of the Agreement. 

 Article 11     Force Majeure

  

	11.1	 If either Party fails to perform the Agreement or cannot perform the Agreement according to the agreed
conditions due to an earthquake, typhoon, flood, fire, war, change in policy and laws, or other unforeseen or inevitable or unavoidable force majeure events, the Party suffering the force majeure event shall immediately send a notice by fax and
provide documents containing the detailed description of force majeure events and the reason for failure or delay to perform the Agreement within thirty (30) days. Such proof documents shall be issued by the notary organization in the area
where the force majeure events occur. The Party suffering the force majeure events shall take appropriate measures to mitigate or eliminate the impact of force majeure events and shall endeavor to restore the performance of the obligation to be
delayed or impeded by force majeure events. Based on the impact of force majeure events on the performance of the Agreement, the Parties shall negotiate whether performance of the Agreement should be partially exempted or extended. The Parties shall
not be liable for the economic losses caused to each other due to force majeure events. 

  
 -9- 

 Article 12     Miscellaneous 

 

	12.1	 The Parties confirm that the Exclusive Technical Consulting and Service Agreement signed by Party A and Party B
on 16 October 2019 shall be replaced by the Agreement immediately after the signing of the Agreement. 

  

	12.2	 The Agreement is made in duplicate in Chinese with each Party holding one (1) copy. 

 

	12.3	 The conclusion, effectiveness, performance, modification, interpretation and termination of the Agreement shall
be governed by the PRC law. 

  

	12.4	 Any disputes arising under the Agreement and relating to the Agreement shall be settled through negotiation
between the Parties. If the Parties cannot reach a consensus within thirty (30) days after the dispute arises, the dispute shall be submitted to the Shanghai Arbitration Commission for arbitration according to the effective arbitration rules
for the time being. The arbitration place is Shanghai and the language used in the arbitration is Chinese. The arbitral award is the final decision and equally binding on the Parties to the Agreement. 

 

	12.5	 Any rights, powers and remedies entitled to the Parties by the terms of the Agreement shall not exclude any
other rights, powers and remedies entitled to the Parties by the law and other terms of the Agreement and either Party’s execution of rights, powers and remedies shall not exclude the execution of other rights, powers and remedies entitled to
such Party. 

  

	12.6	 The failure or delay to exercise any rights, powers and remedies (hereinafter referred to as “Such
Rights”) under the Agreement or entitled by the law shall not result in the waiver of Such Rights. The waiver of any or part of Such Rights shall not preclude such Party from exercising Such Rights in other ways and exercising other Such
Rights. 

  

	12.7	 The headings of each section in the Agreement are for reference only. Such headings shall not be used for or
affect the interpretation of the provisions of the Agreement under any circumstances. 

  

	12.8	 The Agreement supersedes any other written or verbal agreements previously entered into between the Parties
relating to the matters stipulated in the Agreement and constitutes the entire agreement between the Parties. 

  

	12.9	 Each term of the Agreement may be separated and independent of each other term. If any one or more of the terms
of the Agreement becomes invalid, illegal or unenforceable at any time, the validity, legality and enforceability of the other terms of the Agreement shall not be affected thereby. 

 

	12.10	 Any amendments or additions to the Agreement must be made in writing and shall be effective only after duly
signed by the Parties. 

  

	12.11	 Without the prior written consent of Party A, Party B shall not transfer any of its rights and/or obligations
under the Agreement to any third party. Party A has the right to transfer any of its rights and/or obligations under the Agreement to any designated third party after notifying Party B, without violating the PRC laws.

  

	12.12	 The Agreement shall be binding on the legal successors of the Parties. 

 

	12.13	 The Parties undertake that they will respectively declare and pay taxes and fees involved in transactions under
the Agreement in accordance with the law. 

  
 -10- 

 [The remainder of this page is intentionally left blank] 

  
 -11- 

 [Signature Page of Exclusive Technical Consulting and Service Agreement] 

IN WITNESS WHEREOF, the Exclusive Technical Consulting and Service Agreement is signed by and between the Parties hereunder at the date and place indicated at
the beginning of the Agreement: 
 Xincheng (Shanghai) Information Technology Co., Ltd. (Seal) 

/s/ Seal of Xincheng (Shanghai) Information Technology Co., Ltd. 
  

			
	Signature:	 	 /s/ Lijun ZHOU

	Name:	 	Lijun ZHOU
	Title:	 	General Manager

 Guangcheng (Shanghai) Information Technology Co., Ltd. (Seal) 

/s/ Seal of Guangcheng (Shanghai) Information Technology Co., Ltd. 
  

			
	Signature:	 	 /s/ Di CHEN

	Name:	 	Di CHEN
	Title:	 	General Manager

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