Document:

Securities Subscription and Purchase Agreement

 Exhibit 10.44 
 SECURITIES SUBSCRIPTION AND PURCHASE AGREEMENT 
 eDiets.com, Inc.

 1000 Corporate Drive Suite 600 
 Fort
Lauderdale FL 33334 
 Each undersigned investor (each an “Investor,” collectively the “Investors”) hereby confirms his
agreement with you as follows: 
 1. This Securities Subscription and Purchase Agreement (this “Agreement”) is made as of
April 5, 2010, between eDiets.com, Inc., a Delaware corporation (the “Company”), and the Investors named on the signature page herein. The Company is considering conducting a public offering (the “Public Offering”) of shares
of the Company’s common stock, par value $0.001 per share (the “Common Stock” or the “Securities”), to raise additional capital pursuant to an effective shelf registration statement File No. 333-165445) (the
“Registration Statement”) on file with the Securities and Exchange Commission (the “SEC”). Pursuant to this Agreement and subject to its terms and conditions, each Investor hereby subscribes for and will purchase from the Company
and the Company will issue and sell to each Investor, in a private placement such shares of Common Stock as is determined by dividing the Aggregate Purchase Price subscribed by such Investor, as set forth on Exhibit A hereto, by the public offering
price of the Common Stock in the Public Offering (the “Public Offering Price”). 
 2. As soon as practicable after the date hereof,
the Company shall: 
 (a) Prepare (A) an information statement (an “Information Statement”) relating to the
approval under Nasdaq Listing Rule 5635 of the issuance of Securities (i) to the Investor(s) pursuant to this Agreement and any other Securities Subscription and Purchase Agreement, dated as of the date hereof, pursuant to which the Company
issues and sells Securities to any of its directors or officers, (ii) to Prides Capital Fund I, L.P. (“Prides”) upon conversion of its outstanding notes pursuant to the Debt Conversion Agreement dated as of April 5, 2010 by and
between the Company and Prides (the “Prides Debt Conversion Agreement”) and (iii) to Kevin A. Richardson, II (“Richardson”) upon conversion of his outstanding note pursuant to the Debt Conversion Agreement dated as of
April 5, 2010 by and between the Company and Richardson (the “Richardson Debt Conversion Agreement”) as contemplated by and in accordance with Regulation 14C under the Exchange Act (collectively, the issuances contemplated by (i),
(ii) and (iii) above, the “Private Placements”) and (B) an amendment to the Company’s definitive proxy statement on Schedule 14A, previously filed with the SEC on March 22, 2010, with respect to proposal 3
contained therein, which relates to the increase in the number of shares of Common Stock authorized for issuance by the Company (the “Proxy Statement Amendment”); 
 (b) file the preliminary Information Statement with the SEC; 
 (c) use its reasonable best efforts to have the preliminary Information Statement cleared by the SEC as promptly as practicable; and 

 (d) (A) cause the definitive Information Statement and Proxy Statement Amendment to be
disseminated to the stockholders of the Company in accordance with the provisions of the General Corporation Law of the State of Delaware (“DGCL”) and Regulation 14A or 14C, as the case may be, as soon as possible (and in the case of the
definitive Information Statement, after the preliminary Information Statement is cleared with the SEC) and (B) use its reasonable best efforts to provide on a timely basis additional information required by NASDAQ with respect to its Listing of
Additional Shares notification for the Securities. 
 3. Each Investor agrees that he will, at any meeting of the Company’s stockholders,
however called and any postponement or adjournment thereof, or in connection with any written consent of the Company’s stockholders, vote (or, if applicable, execute consents and approvals in respect of) all of the shares of Common Stock (the
“Shares”) that he owns of record or beneficially as of the date of this Agreement, or that he acquires prior to the Closing, in favor of the Private Placements and in favor of the Authorized Capital Increase (as defined below), and against
any action or agreement that would result in the Private Placements or the Authorized Capital Increase not being consummated. Each Investor agrees that prior to the Closing, he will not, directly or indirectly sell, transfer, assign, pledge,
hypothecate or otherwise dispose of the record or beneficial ownership of, or enter into any other voting arrangement, whether by proxy, voting agreement, voting trust, power-of-attorney or other grant with respect to his Shares. 
 4. The Company, Kevin A. Richardson, II and the Investors have entered into an amendment to that certain registration rights agreement dated as of
June 23, 2009 and as amended on September 8, 2009, in the form of Exhibit B to this Agreement (the “Amendment”), to become effective concurrently with the Closing (as defined below). 
 5. Unless otherwise agreed between the Company and each Investor, the closing of the transactions contemplated by this Agreement (the “Closing”)
shall take place at the offices of the Company and shall occur as soon as practicable, but not more than three (3) business days following the date on which all of the conditions set forth in Sections 6 and 7 below have been satisfied or waived
by the appropriate party. 
 6. The Company’s obligation to issue and sell the Securities to each Investor shall be subject to the
following conditions: 
 (a) the Public Offering shall have been completed; 
 (b) the Company shall have obtained the requisite stockholder approval via written consent for the Private Placements in satisfaction of
Nasdaq Listing Rule 5635 and all other relevant rules and regulations of the Nasdaq Stock Market and in accordance with the Company’s Certificate of Incorporation and bylaws and the DGCL; 
 (c) the Information Statement shall have been sent to stockholders of the Company at least 20 calendar days prior to the date of the
Closing; 
 (d) the Company’s Certificate of Incorporation shall have been amended to increase the amount of authorized
shares of Common Stock to at least 100,000,000 (the “Authorized Capital Increase”); 
  

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 (e) the representations and warranties made by each Investor in this Agreement are accurate
in all material respects when made and at the Closing and each Investor shall have fulfilled his respective obligations under this Agreement on or prior to the Closing in all material respects; and 
 (f) the Company shall have received the Aggregate Purchase Price from each Investor. 
 7. Each Investor’s obligation to purchase the Securities shall be subject to the following conditions: 
 (a) the Public Offering shall have been completed; 
 (b) the Company shall have obtained the requisite stockholder approval via written consent for the Private Placements in satisfaction of Nasdaq Listing Rule 5635 and all other relevant rules and
regulations of the Nasdaq Stock Market and in accordance with the Company’s Certificate of Incorporation and bylaws and the DGCL; 
 (c) the Information Statement shall have been sent to stockholders of the Company at least 20 calendar days prior to the date of the Closing; 
 (d) the Company’s Certificate of Incorporation shall have been amended to affect the Authorized Capital Increase; 
 (e) the Company shall have executed and delivered the Amendment; and 
 (f) the
representations and warranties made by the Company in this Agreement are accurate in all material respects when made and at the Closing and the Company shall have fulfilled its obligations under this Agreement on or prior to the Closing in all
material respects. 
 8. Certificates representing the Shares purchased by each Investor will be registered in such Investor’s name and
address as set forth below. 
 9. Each Investor represents and warrants to, and covenants with, the Company as follows: 
 (a) the Investor was at the time he was offered the Securities and, is as of the date hereof and as of the Closing, an “accredited
investor” as such term is defined in Rule 501 of Regulation D promulgated pursuant to the Securities Act of 1933, as amended (the “Securities Act”), is knowledgeable, sophisticated and experienced in making, and is qualified to make
decisions with respect to, investments in securities presenting an investment decision similar to that involved in the purchase of the Securities, and has requested, received, reviewed and considered all information the Investor deemed relevant in
making an informed decision to purchase the Securities and is able to bear the economic risk of an investment in the Securities and, at the present time, is able to afford a complete loss of such investment; 
 (b) the Investor has a pre-existing relationship with the Company and has been in discussions regarding purchasing Securities prior to the
commencement of the Public Offering, and the Investor is not purchasing or acquiring the Securities in reliance on the Registration Statement or any prospectus supplement filed in connection therewith; 
  

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 (c) the Investor understands that the Securities are “restricted securities” and
have not been registered under the Securities Act, or registered or qualified under any state securities law, in reliance on specific exemptions therefrom, which exemptions may depend upon, among other things, the representations made by the
Investor in this Agreement; 
 (d) the Investor is acquiring the Securities in the ordinary course of business and for the
Investor’s own account for investment only, has no present intention of distributing any of such Securities and has no arrangement or understanding with any other persons regarding the distribution of such Securities; 
 (e) the Investor will not, directly or indirectly, offer, sell, pledge, transfer or otherwise dispose of (or solicit any offers to buy,
purchase or otherwise acquire or take a pledge of) any of the Securities except in compliance with the Securities Act, applicable state securities laws and the respective rules and regulations promulgated thereunder; and 
 (f) the Investor understands that the Securities will bear a legend which the Company, in its sole reasonable discretion, deems necessary or
advisable under the Securities Act or by the Blue Sky laws of any state to the extent such laws are applicable to the shares represented by the certificate so legended. The Company may instruct its transfer agent not to register the transfer of any
Securities until and unless the conditions specified in the legend is satisfied. 
 10. The Company represents and warrants to, and covenants
with, each Investor as follows: 
 (a) The Company is duly incorporated and validly existing in good standing under the laws of
the State of Delaware, has full power and authority to own, operate and occupy its properties and to conduct its business as presently conducted and is registered or qualified to do business and in good standing in each jurisdiction in which it owns
or leases property or transacts business and where the failure to be so qualified would have a material adverse effect upon the Company and its subsidiaries as a whole or the business, financial condition, prospects, properties, operations or assets
of the Company and its subsidiaries as a whole or the Company’s ability to perform its obligations under this Agreement in all material respects, and no proceeding has been instituted in any such jurisdiction revoking, limiting or curtailing,
or seeking to revoke, limit or curtail, such power and authority or qualification; 
 (b) The Company has all requisite power
and authority to execute, deliver and perform its obligations under this Agreement; the execution and delivery of this Agreement, and the consummation by the Company of the transactions contemplated hereby, have been duly authorized by all necessary
corporate action and no further action on the part of the Company or the Board or stockholders is required other than those actions contemplated by Sections 6(b), 6(c) and 6(d); and 
 (c) The Securities to be sold pursuant to this Agreement will at the time of issuance and sale be duly authorized, and when issued and paid
for in accordance with the terms of this Agreement, will be duly and validly issued, fully paid and nonassessable, subject to no lien, claim or encumbrance (except for any such lien, claim or encumbrance created, directly or indirectly, by the
respective Investor). 
  

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 11. Notwithstanding any investigation made by any party to this Agreement, all covenants, agreements,
representations and warranties made by the Company and the Investors herein shall survive the execution of this Agreement, the delivery to the Investors of the Securities being purchased and the payment therefor, and a party’s reliance on such
representations and warranties shall not be affected by any investigation made by such party or any information developed thereby. 
 12. All
notices, requests, consents and other communications hereunder shall be in writing, shall be delivered (A) if within the United States, by first-class registered or certified airmail, or nationally recognized overnight express courier, postage
prepaid, or by facsimile, or (B) if from outside the United States, by FedEx (or comparable service) or facsimile, and shall be deemed given: (i) if delivered by first-class registered or certified mail domestic, upon the business day
received, (ii) if delivered by nationally recognized overnight carrier, one (1) business day after timely delivery to such carrier, (iii) if delivered by FedEx (or comparable service), two (2) business days after timely delivery
to such carrier, or (iv) if delivered by facsimile, upon electric confirmation of receipt and shall be addressed as follows, or to such other address or addresses as may have been furnished in writing by a party to another party pursuant to
this paragraph: 
 (a) if to the Company, to: 
 eDiets.com, Inc. 
 1000 Corporate Drive Suite 600 
 Fort Lauderdale FL 33334 
 Attention: Chief Financial Officer 
 Facsimile: (954) 938-0031 
 (b) if to each Investor, at the address set forth below his name, with copy c/o eDiets.com, Inc., 1000 Corporate Drive, Fort Lauderdale FL
33334, Facsimile: (954) 938-0031. 
 13. This Agreement may not be modified or amended except pursuant to an instrument in writing signed
by the Company and each Investor. Any waiver of a provision of this Agreement must be in writing and executed by the party against whom enforcement of such waiver is sought. 
 14. The headings of the various sections of this Agreement have been inserted for convenience of reference only and shall not be deemed to be part of this Agreement. 
 15. This Agreement sets forth the entire agreement and understanding of the parties relating to the subject matter hereof and supersedes all prior and
contemporaneous agreements, negotiations and understandings between the parties, both oral and written relating to the subject matter hereof. If any provision contained in this Agreement is determined to be invalid, illegal or unenforceable in any
respect, the validity, legality and enforceability of the remaining provisions contained herein shall not in any way be affected or impaired thereby. 
  

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 16. This Agreement shall be governed by, and construed in accordance with, the internal laws of the State of
Delaware, without giving effect to the principles of conflicts of law. 
 17. This Agreement shall be binding upon and inure to the benefit of
the parties and their successors and permitted assigns. No party may assign this Agreement or any rights or obligations hereunder without the prior written consent of the other. 
 18. This Agreement may be executed in two or more counterparts, each of which shall constitute an original, but all of which, when taken together, shall constitute but one instrument, and shall become
effective when one or more counterparts have been signed by each party hereto and delivered to the other parties. In the event that any signature is delivered by fax or electronic mail, such signature shall create a valid and binding obligation of
the party executing (or on whose behalf such signature is executed) with the same force and effect as if such signature were an original. 
 [Remainder of Page Intentionally Left Blank.] 
  

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 Please confirm that the foregoing correctly sets forth the agreement between us by signing below.

  

	
	Dated as of: April 5, 2010
	
	 /s/ Kevin N. McGrath

	Investor: Kevin N. McGrath
	Address:
	
	 /s/ Lee S. Isgur

	Investor: Lee S. Isgur
	Address:

 (Signatures Continued on
Next Page) 
  

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	AGREED AND ACCEPTED:
	
	eDiets.com, Inc.
		
	By:	 	 /s/ Thomas Hoyer

	Name:	 	Thomas Hoyer
	Title:	 	Chief Financial Officer

  

			
	Exhibit A:	  	Investors and Aggregate Purchase Price
		
	Exhibit B:	  	Form of Amendment No. 2 to Registration Rights Agreement

 [SECURITIES SUBSCRIPTION AND PURCHASE AGREEMENT SIGNATURE PAGE] 
  

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 Exhibit A 
 Investors 
  

				
	 Name of Investor
	  	Aggregate Purchase Price
	 Kevin N. McGrath
	  	$	200,000
	 Lee S. Isgur
	  	$	100,000

  

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 Exhibit B 
 Form of Amendment No 2 to Registration Rights Agreement 
  

 10Amendment No. 2 to Registration Rights Agreement

 Exhibit 10.45 
 AMENDMENT NO. 2 TO REGISTRATION RIGHTS AGREEMENT 
 This Amendment No. 2 (the “Amendment No. 2”) is made as of April 5, 2010 to that certain Registration Rights Agreement (the “Agreement”) dated as of June 23, 2009, as amended by
Amendment No. 1 thereto dated as of September 8, 2009, between eDiets.com, Inc., a Delaware corporation (the “Company”), the Investors named therein and Prides Capital Fund I, L.P. (“Prides”). Capitalized
terms not otherwise defined in this Amendment No. 2 have the meanings provided in the Agreement. 
 NOW, THEREFORE, the
parties hereto agree as follows: 
 1. The Recitals to the Agreement are hereby amended and restated in full to read as follows: 
 “A. The Company sold and issued to the Investors an aggregate of 1,066,040 shares of the Company’s common stock and
warrants to purchase up to 479,718 shares of the Company’s common stock in private placements for an aggregate purchase price of $1,100,002.40 under the terms and subject to the conditions of those certain Securities Subscription and Purchase
Agreements dated as of June 23, 2009 and September 8, 2009 (each a “Purchase Agreement” and together the “2009 Purchase Agreements”). 
 B. The Company and Prides entered into an Agreement to Amend Warrants dated June 23, 2009 (the
“Amendment”) pursuant to which the Company reduced the exercise price of certain outstanding warrants issued to Prides (the “Existing Prides Warrants”) in consideration of the agreement by Prides to use diligent
efforts to exercise, in one or more tranches, a portion of the Existing Prides Warrants as soon as reasonably practicable in order to purchase 2,500,000 shares of the Company’s common stock. 
 C. The Amendment further provided that, upon each such exercise of the Existing Prides Warrants, the Company will issue to
Prides a warrant (each a “New Prides Warrant”) to purchase up to a number of shares of the Company’s common stock equal to 45% of the shares of the Company’s common stock issued as a result of such exercise (the
“Prides Warrant Shares”). 
 D. The Company has sold and issued to the Investors an additional
500,000 shares of the Company’s common stock in private placements for an aggregate purchase price of $500,000.00 under the terms and subject to the conditions of Securities Subscription and Purchase Agreements dated as of April 5, 2010
(the “April 2010 Purchase Agreements”) 
 E. The Company has issued to Prides pursuant to a Debt
Conversion Agreement, dated as of April 5, 2010, by and between the Company and Prides (the “Prides Debt Conversion Agreement”) an aggregate number of shares of the Company’s common stock as set forth in Exhibit A hereto
under the column “Shares Acquired under 2010 Private Placement Documents.” 

 F. The Company has issued to Kevin A. Richardson, II
(“Richardson”) pursuant to a Debt Conversion Agreement, dated as of April 5, 2010, by and between the Company and Richardson an aggregate number of shares of the Company’s common stock as set forth in Exhibit A hereto
under the column “Shares Acquired under 2010 Private Placement Documents.” (the “Richardson Debt Conversion Agreement” and collectively with the April 2010 Purchase Agreements and the Prides Debt Conversion Agreement, the
“2010 Private Placement Documents”). 
 G. The Company has agreed to register (i) the
shares of the Company’s common stock issued pursuant to the 2009 Purchase Agreements and the 2010 Private Placement Documents (collectively the “Investor Shares”) and (ii) the shares of the Company’s common stock
issued or issuable upon exercise of the warrants to purchase common stock issued pursuant to the 2009 Purchase Agreements (such warrants, the “Investor Warrants” and, together with the New Prides Warrants, the
“Warrants”; and the shares issued or issuable upon exercise of the Investor Warrants, together with the Prides Warrant Shares, the “Warrant Shares”), all of which Investor Shares and Warrant Shares are set forth on
Exhibit A attached hereto.” 
 2. The following clause shall be added to the end of Section 3(d)(i) of the Agreement: 
 “; provided, that the foregoing proviso shall not apply to the extent that the Selling Shareholder has furnished in writing to the
Company prior to the filing of any such Registration Statement, amendment thereof, free writing prospectus, preliminary prospectus, prospectus, amendment or supplement information expressly for use in such Registration Statement, amendment thereof,
free writing prospectus, preliminary prospectus, prospectus, amendment or supplement which corrected or made not misleading information previously furnished to the Company, and the Company failed to include such information therein.”

 3. The following clause shall be added to the end of Section 3(d)(ii) of the Agreement: 
 “; provided, that such Selling Shareholder shall not be liable under clause (ii) in any such case to the extent that the Selling
Shareholder has furnished in writing to the Company prior to the filing of any such Registration Statement, free writing prospectus, preliminary prospectus, prospectus or amendment or supplement information expressly for use in such Registration
Statement, preliminary prospectus, prospectus or amendment or supplement which corrected or made mot misleading information previously furnished to the Company, and the Company failed to include such information therein.” 
 4. The phrase “this Section 4” in Section 4 of the Agreement shall be deleted and replaced with the phrase “Section 2”.

 5. Section 7 of the Agreement shall be amended and restated to read as follows: 
 “7. [Intentionally omitted.]” 
  

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 6. Exhibit A to the Agreement is hereby deleted and replaced in its entirety with Exhibit A attached hereto.

 7. In all other respects the Agreement shall remain unaltered and continue in full force and effect and nothing herein shall be construed as
a waiver or modification of existing rights under the Agreement, except as such rights are expressly modified by this Amendment No. 2. This Amendment No. 2 and the Agreement, as amended to the date hereof, shall be read and construed as
one document. 
 8. This Amendment No. 2 may be executed in one or more counterparts, each of which shall be deemed to be an original, but
all of which taken together shall constitute one and the same document. 
 9. This Amendment No. 2 shall not become effective unless and
until closing under the Prides Debt Conversion Agreement occurs, whereupon this Amendment No. 2 shall become effective without need for further action, agreement or documentation on the part of any party. This Amendment No. 2 shall
automatically terminate in the event that the Prides Debt Conversion Agreement terminates. 
 [Remainder of Page Intentionally
Left Blank.] 
  

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 Please confirm that the foregoing correctly sets forth the agreement among us by signing below. 

 

									
	 PRIDES CAPITAL FUND I, L.P.
 By: Prides Capital Partners, LLC, its General Partner
	 		 	EDIETS.COM, INC.
					
	By:	 	 /s/ Kevin A. Richardson, II
	 		 	By:	 	 /s/ Thomas Hoyer

	Name:	 	Kevin A. Richardson, II	 		 	Name:	 	Thomas Hoyer
	Title:	 	Managing Member	 		 	Title:	 	Chief Financial Officer
				
	INVESTORS:	 		 		 	
				
	LEE S. ISGUR	 		 		 	
				
	 /s/ Lee S. Isgur
	 		 		 	
				
	KEVIN N. MCGRATH	 		 		 	
				
	 /s/ Kevin N. McGrath
	 		 		 	
				
	KEVIN A. RICHARDSON II	 		 		 	
				
	 /s/ Kevin A. Richardson, II
	 		 		 	

 [SIGNATURE PAGE TO AMENDMENT NO. 2 TO REGISTRATION RIGHTS AGREEMENT] 
  

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 EXHIBIT A 
  

							
	 Investor Name & Address
	  	Shares Purchased under
2009 Purchase
Agreements or through
Exercise of Existing
Prides
Warrants	  	Warrant Shares (New
Prides Warrants and
Warrants Issued under
2009
Purchase
Agreements)	  	Shares Acquired
under 2010 Private
Placement
Documents
				
	 Lee S. Isgur
 One Cedar Lane
 Woodside, CA 94062
	  	194,340	  	87,453	  	100,000
				
	 Kevin N. McGrath
 Del Charter Gtee & Tst Co TTEE
 FBO Kevin N McGrath IRA
 Account # 003 283 256
 Goldman, Sachs & Co.
 Attn: Transfer of Assets Team
 295 Chipeta Way, 4th Floor
 Salt Lake City UT 84108-1220
	  	571,700	  	257,265	  	200,000
				
	 Kevin A. Richardson II
 c/o Prides Capital LLC
 200 State Street
 13th Floor
 Boston MA 02109
	  	300,000	  	135,000	  	**
				
	 Prides Capital Fund I, L.P.
 c/o Prides Capital LLC
 200 State Street
 13th Floor
 Boston MA 02109
	  	2,688,119	  	1,209,652	  	***

  

	**	200,000 shares of common stock purchased pursuant to the April 2010 Purchase Agreements, plus an amount of shares to be issued pursuant to the Richardson Debt
Conversion Agreement equal to 501,575 shares of common stock plus an additional number of shares equal to the product (rounded down to the nearest whole number) of (i) 68 multiplied by (ii) the number of days that have elapsed from
March 31, 2010 to the closing of the Richardson Debt Conversion Agreement. 

	***	An amount of shares equal to 21,472,533 shares of common stock plus an additional number of shares to be issued pursuant to the Prides Debt Conversion Agreement equal
to the product (rounded down to the nearest whole number) of (i) 9,321 multiplied by (ii) the number of days that have elapsed from March 31, 2010 to the closing of the Prides Debt Conversion Agreement.

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