Document:

EX-10.4

 Exhibit 10.4 
 FORM OF TIME-BASED AWARD AGREEMENT 
 [Insert XX] 

Re: Award Agreement—Grant of Time-Based Restricted Stock Units 

Dear        , 
 Congratulations! In recognition of your continued dedication to Vera Bradley, we are pleased to award you with a discretionary grant of time-based Restricted Stock Units (“Award”). This letter
constitutes an Award Agreement between you and Vera Bradley regarding the terms and conditions of the grant. In order for the Award referenced in this Award Agreement to become effective, you must sign and date this form and return a signed copy
to Julie North by no later than                     . [Insert] 
 While complete details of this grant are defined in the enclosed documents, a high-level summary of this Award is as follows: 

 

			
		
	Type of Grant	  	Discretionary, time-based Restricted Stock Units. This is a one-time, discretionary grant to reward you for your continued contribution to the success of Vera
Bradley.
		
	Number of Time-Based RSUs	  	[Insert XX] (See the attached Exhibit A for an explanation regarding the determination of the number of the time-based Restricted Stock Units granted under this Award
Agreement).
		
	Date of Grant of Award	  	[Insert XX]
		
	Vesting Schedule of RSUs	  	The Restricted Stock Units are subject to a 3-year graded vesting schedule, as follows:

  

			
	 Vesting Date*
	 	 Number of

Restricted Stock Units
 Vested on Such Date

	 [Insert XX]
	 	[Insert 1/3 XX]
	 [Insert XX]
	 	[Insert 1/3 XX]
	 [Insert XX]
	 	[Insert 1/3 XX]

  

	*	The period of time from the date of grant until each separate vesting date is considered the “Restricted Period” with respect to the corresponding portion of
the Restricted Stock Units. 

  

			
	 Termination of Service
	  	In general, should you separate Service from Vera Bradley prior to vesting, all unvested Restricted Stock Units will be forfeited to the Company. However, the following
provisions will apply if, prior to the forfeiture of the Award, you cease providing Services due to death, Disability or Retirement (and provided that you have not otherwise engaged in an act that would constitute
Cause):

			
		  	 •      Death or Disability: If, prior to full
vesting of the Award, you die while employed with the Company or separate from Service due to a Disability, then the number of Restricted Stock Units associated with portion of the Award not yet vested as of the date of death or Disability shall
become immediately and fully vested and paid out in Shares of Company stock pursuant to the settlement provisions below. For purposes of this Award Agreement, “Disability” shall have the meaning assigned to such term in the 2010
Plan.
  

•      Retirement: If, prior to full vesting of the Award, you separate
from Service with the Company as a result of your Retirement during a Restricted Period, then the portion of the Award that shall be vested as of the date of Retirement, but prorated based on the number of full fiscal months (in which you provided
Service throughout such month) during the Restricted Period, with any such Awards becoming fully vested and paid out in Shares of Company stock pursuant to the settlement provisions below. For purposes of this Award Agreement, “Retirement”
shall have the meaning assigned to such term in the 2010 Plan.
  
 If your
Service with the Company shall terminate during a Restricted Periods for any reason other than death, Disability, or Retirement, all unvested Restricted Stock Units shall be forfeited to the Company.

 
 See the documents listed below for more
information.

		
	Change in Control	  	Notwithstanding anything to the contrary in this Award Agreement, in the event of a consummation of a Change in Control of the Company during a Restricted Period (and provided
that you remain continuously employed with the Company until such Change in Control), then the portion of any outstanding Award that is not yet vested as of the date of the Change in Control shall become immediately and fully vested and paid
immediately prior to the Change in Control in the form of one Share of Company stock for each vested Restricted Stock Unit (with fractional Shares forfeited). Any accumulated dividends will be paid in cash at the same time the Shares are
delivered.

  
 - 2 -

			
	Settlement	  	Vested Restricted Stock Units will be paid in the form of one Share of Company stock for each vested Restricted Stock Unit. Delivery of the Share will be made after the end of
each applicable Restricted Period and not later than the
15th day of the third month following the end of the
applicable Restricted Period. Notwithstanding the preceding provisions, in the event of a separation from Service due to death or Disability, delivery of the Shares will be made, including delivery with respect to a Disabled Participant, or to the
estate of a deceased Participant, within thirty (30) days after such separation from Service. Shares will be credited to an account established for the benefit of the Participant with the Company’s administrative agent. The Participant will
have full legal and beneficial ownership with respect to the Shares at that time. Any accumulated dividends will be paid in cash at the same time the Shares are delivered.
		
	Withholding Taxes	  	You acknowledge and agree that the Company shall have the power and the right to deduct or withhold an amount sufficient to satisfy federal, state, and local taxes (including
your FICA obligation), domestic or foreign, required by law to be withheld with respect to this Award.

 These Restricted Stock Units have been granted under and are governed by the terms and conditions of the Vera Bradley,
Inc. 2010 Equity and Incentive Plan (the “2010 Plan”), as amended. The enclosed Statement of General Information and Availability of Information for the 2010 Plan forms part of a Section 10(a) prospectus covering securities that have
been registered under the Securities Act of 1933, as amended. This document is also enclosed to provide further information and background. Any term capitalized herein but not defined will have the meaning set forth in the 2010 Plan. 

Please see the enclosed [Insert XX] Restricted Stock Unit/Performance Unit Terms and Conditions for further information regarding your Award. It
is very important that you keep these documents in a safe place because they describe your rights and responsibilities under the Restricted Stock Units and 2010 Plan and explain where and how to obtain other documents and information to which you
are entitled. 
 Again, thank you for your continued contribution to the success of our organization! Your efforts are applauded and truly
appreciated. If you have any questions regarding this discretionary grant, please contact Kevin Sierks in Finance or Julie North in Human Resources. 
 Sincerely, 
 Jeff Blade 

  
 - 3 -

 Acknowledgement & Acceptance of Award Agreement and Related Terms

 By your signature and the signature of the Company’s representative (above) on this Award Agreement, you and the Company agree
that this Award of a time-based Restricted Stock Unit is granted under and governed by the terms and conditions of the 2010 Plan, the [Insert XX] Restricted Stock Unit/Performance Unit Terms and Conditions and this Award Agreement. You
acknowledge that you have reviewed the 2010 Plan, the [Insert XX] Restricted Stock Unit/Performance Unit Terms and Conditions, and this Award Agreement in their entirety, have had an opportunity to obtain the advice of counsel prior to
executing this Award Agreement, and fully understand all provisions of the 2010 Plan, the [Insert XX] Restricted Stock Unit/Performance Unit Terms and Conditions and this Award Agreement. Further, by signing below, you hereby agree to
(i) accept as binding, conclusive and final all decisions or interpretations of the Committee upon any questions relating to the 2010 Plan, the [Insert XX] Restricted Stock Unit/Performance Unit Terms and Conditions and this Award
Agreement, and (ii) notify the Company upon any change in your residence address. 
 “Participant” 

 

			
		
	Signature:	 	
		
	Printed Name:	 	
		
	Date:	 	

  
 - 4 -

 Exhibit A 
 Explanation of How Awards of Time-Based RSUs Were Determined 
 Award levels of grants of
Time-Based RSUs were determined according to the following charts: 
  

			
	 Participant Level
	  	
Time-Based RSU Opportunity

	 CEO
	  	[Insert XX]
	 M6 (EVP)
	  	[Insert XX]
	 M5 and P7 (VP)
	  	[Insert XX]
	 M4 and P6 (Sr. Director)
	  	[Insert XX]
	 M3 and P5 (Director & Key Talent))
	  	[Insert XX]

  
 - 5 -EX-10.5

 Exhibit 10.5 
 FORM OF PERFORMANCE-BASED AWARD AGREEMENT 
 [Insert XX] 

 

	 	Re:	Award Agreement—Grant of Performance Units 

 Dear             , 
 Congratulations!
In recognition of your continued dedication to Vera Bradley, we are pleased to award you with a discretionary grant of Performance Units (“Award”). This letter constitutes an Award Agreement between you and Vera Bradley regarding the terms
and conditions of the grant. In order for the Award referenced in this Award Agreement to become effective, you must sign and date this form and return a signed copy to Julie North by no later than
                    . [Insert] 
 While
complete details of this grant are defined in the enclosed documents, a high-level summary of this Award is as follows: 
  

			
	Type of Grant	  	Discretionary grant of Performance Units (“Performance RSUs”). This is a one-time, discretionary grant to reward you for your continued contribution to the success of Vera
Bradley.
		
	Number of Performance RSUs	  	[Insert XX] (See the attached Exhibit A for an explanation regarding the determination of the number of the Performance RSUs granted under this Award
Agreement).
		
	Date of Grant of Award	  	[Insert XX]
		
	Performance Period	  	Fiscal Years [Insert XX] 
		
	Earning of Performance RSUs	  	The Performance RSUs will be divided into three equal tranches of 1/3 each (each a separate “Tranche”) of the total Award and allocated to each of the three fiscal years
of the Company ending during the Performance Period, with each such fiscal year being considered a performance year (“Performance Year”). Importantly, each Tranche of Performance RSUs must be “earned” and
“vested” before it will be settled in the form of Shares of the Company. Except as otherwise provided herein, (i) each Tranche of Performance RSUs will be deemed earned only if the Net Income (as defined in the
[Insert XX] Restricted Stock Unit/Performance Unit Terms and Conditions) of the Company for the applicable Performance Year meets or exceeds the threshold level established by the Compensation Committee for such Performance Year, and
(ii) each Tranche of Performance RSUs will be deemed vested only if you are continuously employed with the Company throughout the Performance Period.

							
	 	  	 Performance Level* for each
Tranche

	 	  	 Threshold
	  	 Target
	  	 Excellence

	 Performance Level Attainment as % of Target [Insert XX]
	  	 [Insert XX]
	  	[Insert XX]	  	 [Insert XX]

	 Performance Level Attainment as % of Target [Insert XX]
	  	 [Insert XX]
	  	 [Insert XX]
	  	 [Insert XX]

	 Performance Level Attainment as % of Target [Insert XX]
	  	 [Insert XX]
	  	 [Insert XX]
	  	 [Insert XX]

	 Payout level** for Tranche of Performance RSUs
	  	 [Insert XX]
	  	 [Insert XX]
	  	 [Insert XX]

  

	*	- The actual number of Performance RSUs allocated to each Tranche that can be earned under this Award Agreement is based on the level of performance achieved (as
summarized in the table above) during the applicable Performance Year and can range from 0% of the “Target” (for performance levels below the “Threshold” level) to a maximum of [Insert XX] of the “Target” (for
performance levels at or above the “Excellence” level). 

	**	- Payout levels for each Tranche of Performance RSUs are based on the attained percentage of the target Net Income for each respective Performance Year (using linear
interpolation for results falling between the three performance levels).  

  

			
	 Termination of Service
	  	In general, should your Service with Vera Bradley be terminated prior to the last day of the Performance Period, all then outstanding Performance RSUs (whether or not one or more
Tranches have been earned as a result of the Net Income for such Performance Year) will be forfeited to the Company. However, the following provisions will apply if, during the Performance Period, you cease providing Services due to death,
Disability or Retirement (and provided that you have not otherwise engaged in an act that would constitute Cause): 
		
		  	 •    Death or Disability: In the event that your Service with the Company terminates as a
result of your death or Disability during the Performance Period, (i) with respect to Performance Years that have been completed at the time of such death or Disability, each such Tranche shall be earned only to the extent of actual performance for
such Performance Year, and (ii) with

  
 - 2 -

			
		  	 respect to Performance Years that have not been completed at the time of such death or Disability, each such
Tranche shall be deemed to be earned based on the “Target” level of performance for such Performance Year, but prorated based on the number of full fiscal months (in which you provided Service throughout such month) during the Performance
Period. Any such earned Awards shall become fully vested and paid out in Shares of Company stock pursuant to the settlement provisions below. For purposes of this Award Agreement, “Disability” shall have the meaning assigned to such term
in the 2010 Plan.
  

•      Retirement: In the event your Service terminates as a result of
your Retirement during the Performance Period, each Tranche of outstanding Awards shall be treated as earned (i) with respect to Performance Years that have been completed at the time of such Retirement, each such Tranche shall be earned and vested
only to the extent of actual performance for such Performance Year, and (ii) with respect to Performance Years that have not been completed at the time of such Retirement, each such Tranche shall be deemed to be earned based on the actual
performance level attained for such Performance Year, but prorated based on the number of full fiscal months (in which you provided Service throughout such month) during the Performance Period. Any such earned Awards shall become fully vested and
paid out in Shares of Company stock pursuant to the settlement provisions below. For purposes of this Award Agreement, “Retirement” shall have the meaning assigned to such term in the 2010 Plan.

 
 If your Service with the Company shall terminate during the Performance Period for
any reason other than death, Disability, or Retirement, all Performance RSUs granted hereunder (whether or not a Tranche was previously earned) shall be forfeited to the Company.

		
	Change in Control	  	Notwithstanding anything to the contrary in this Award Agreement, in the event of the consummation of a Change in Control of the Company (and provided that you remain
continuously employed with the Company until such Change in Control) during the Performance Period, then each Tranche of outstanding Awards shall be treated as earned (i) with respect to Performance Years that have been completed at the time of such
Change in Control, such Tranche shall be earned and vested only to the extent of actual performance for such Performance Year, and (ii) with respect to Performance Years

  
 - 3 -

			
		  	that have not been completed at the time of such Change in Control, each such Tranche shall be deemed to be earned at the Target level, with any such earned Performance RSUs
becoming fully vested. Performance RSUs payable upon a Change in Control shall be paid immediately prior to the Change in Control in the form of one Share of Company stock for each vested Performance RSU. Partial Shares (along with any accumulated
dividends) will be paid in cash at the same time the Shares are delivered.
		
	Settlement	  	Except as it applies to Tranches that are deemed to be earned at “Target” and become payable due to a Change in Control or due to termination of Service as a result
of death or Disability, no Awards will become payable unless the Committee certifies that the performance goals in the Award Agreement have been attained with respect to the applicable Performance Year during the Performance Period in a manner that
complies with Code Section 162(m) and the 2010 Plan. Any earned Performance RSUs will be paid in the form of one Share of Company stock for each earned whole Performance RSU. Delivery of the Share(s) will be made, including delivery with respect to
a Disabled Participant, or to the estate of a deceased Participant, after the end of the Performance Period and not later than the 15th day of the third month following the end of the Performance Period. Shares will be credited to an account
established for the benefit of the Participant with the Company’s administrative agent. The Participant will have full legal and beneficial ownership with respect to the Shares at that time. Partial Shares (along with any accumulated dividends)
will be paid in cash at the same time the Shares are delivered.
		
	Withholding Taxes	  	You acknowledge and agree that the Company shall have the power and the right to deduct or withhold, an amount sufficient to satisfy federal, state, and local taxes (including your
FICA obligation), domestic or foreign, required by law to be withheld with respect to this Award.

 These Performance RSUs have been granted under and are governed by the terms and conditions of the Vera Bradley, Inc.
2010 Equity and Incentive Plan (the “2010 Plan”), as amended. The enclosed Statement of General Information and Availability of Information for the 2010 Plan forms part of a Section 10(a) prospectus covering securities that have been
registered under the Securities Act of 1933, as amended. This document is also enclosed to provide further information and background. Any term capitalized herein but not defined will have the meaning set forth in the 2010 Plan. 

Please see the enclosed [Insert XX] Restricted Stock Unit/Performance Unit Terms and Conditions for further information regarding your Award. It
is very important that you keep these documents in a safe place because they describe your rights and responsibilities under the Performance Units and 2010 Plan and explain where and how to obtain other documents and information to which you are
entitled. 

  
 - 4 -

 Again, thank you for your continued contribution to the success of our organization! Your efforts are
applauded and truly appreciated. If you have any questions regarding this discretionary grant, please contact Kevin Sierks in Finance or Julie North in Human Resources. 
 Sincerely, 
 Jeff Blade 
 Acknowledgement & Acceptance of Award Agreement and Related Terms 
 By your
signature and the signature of the Company’s representative (above) on this Award Agreement, you and the Company agree that this Award of Performance Units is granted under and governed by the terms and conditions of the 2010 Plan, the
[Insert XX] Restricted Stock Unit/Performance Unit Terms and Conditions and this Award Agreement. You acknowledge that you have reviewed the 2010 Plan, the [Insert XX] Restricted Stock Unit/Performance Unit Terms and Conditions, and
this Award Agreement in their entirety, have had an opportunity to obtain the advice of counsel prior to executing this Award Agreement, and fully understand all provisions of the 2010 Plan, the [Insert XX] Restricted Stock Unit/Performance
Unit Terms and Conditions and this Award Agreement. Further, by signing below, you hereby agree to (i) accept as binding, conclusive and final all decisions or interpretations of the Committee upon any questions relating to the 2010 Plan, the
[Insert XX] Restricted Stock Unit/Performance Unit Terms and Conditions and this Award Agreement, and (ii) notify the Company upon any change in your residence address. 
 “Participant” 

Signature:                     

Printed Name:                     

Date:                     

 

  
 - 5 -

 Exhibit A 

Explanation of How Awards of Performance RSUs Were Determined 
 Award levels of grants of Performance RSUs were determined according to the following chart: 
  

			
	 Participant Level
	  	Performance RSU Opportunity
	 CEO
	  	[Insert XX]
	 M6 (EVP)
	  	[Insert XX]
	 M5 and P7 (VP)
	  	[Insert XX]
	 M4 and P6 (Sr. Director)
	  	[Insert XX]

  
 - 6 -

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