Document:

Exhibit 10.3

 

The Joint Corp. 2014 Incentive Stock
Plan

 

Article 1

Purpose

 

The purpose of this plan is to recognize
and reward participants for their efforts on the Company’s behalf, to motivate participants by appropriate incentives to
contribute to the Company’s attainment of its performance objectives, and to align participants’ interests with those
of the Company’s other stockholders through compensation based on the performance of the Company’s common stock.

 

Article 2

Definitions

 

Award means an Option, SAR Award,
Restricted Stock Award or RSU Award under the Plan.

 

Award Agreement means a written or
electronic agreement between the Company and a Participant incorporating the terms of an Award to the Participant.

 

Board means the Company’s Board
of Directors.

 

Change of Control is defined in Article
8. The terms “continuing director,” “appointed director” and “elected director” are also
defined in Article 8.

 

Code means the Internal Revenue Code
of 1986, as amended.

 

common stock means the Company’s
common stock, par value $.001 per share.

 

Committee is defined in Paragraph
3.1. Unless the Board designates a different committee, the Compensation Committee of the Board shall serve as the Committee (as
long as all of the members of the Compensation Committee qualify under Paragraph 3.1).

 

Company means The Joint Corp., a Delaware
corporation.

 

Consultant means any individual who
provides bona fide consulting or advisory services to the Company or a Subsidiary.

 

Director means a director of the Company.

 

Eligible Person means, in respect
of all types of Awards except ISOs, any Employee, Director or Consultant and, in respect of ISOs, any Employee.

 

Employee means a full-time or part-time
employee of the Company or a Subsidiary.

 

Exchange Act means the Securities
Exchange Act of 1934, as amended.

 

Expiration Date means the last day
on which an Option or SAR may be exercised.

 

    	 

    	 

    

 

Fair Market Value means, for a given
day, the value of a share of common stock determined as follows:

 

i.       If
the common stock is listed on The NASDAQ Stock Market, its Fair Market Value will be the last reported sales price of a share of
common stock as quoted on such exchange on the day in question (or on the most recent trading day if the day in question is not
a trading day);

 

ii.      For
purposes of any Awards granted on the Registration Date, the Fair Market Value will be the initial price to the public as set forth
in the final prospectus included within the registration statement in Form S-1 filed with the Securities and Exchange Commission
for the initial public offering of the Company’s common stock; or

 

iii.      In
the absence of an established market for the common stock, the Fair Market Value will be determined in good faith by the Administrator.

 

Grant Date means, in respect of an
Award, the date that the Committee grants the Award or any later date that the Committee specifies as the effective date of the
Award.

 

ISO means an incentive stock option
described in §422 of the Code.

 

NSO means a nonstatutory stock option
(i.e., any stock option other than an ISO).

 

Option means an award pursuant to
Article 5 or Article 7 of an option to purchase shares of common stock. In the case of an award pursuant to Article 5, the Committee
shall designate at the time of grant whether an Option is an ISO or a NSO.

 

Outside Director means a Director
who is not an Employee.

 

Participant means an Eligible Person
who holds an Award under the Plan.

 

Performance Goals means one or more
of the following objective performance goals for the Company, a division or a Subsidiary, measured over a 12-month or longer period
and specified either in absolute terms or in percentage terms relative to a target, base period, index or peer group:

 

		•	earnings per share

		•	earnings before interest, taxes, depreciation and amortization

		•	revenues

		•	income from operations

		•	return on invested capital

		•	return on assets

		•	internal rate of return

		•	return on stockholders’ equity

		•	total return to stockholders

 

Plan means this plan, as it may be
amended. The name of this Plan is the “The Joint Corp. 2014 Incentive Stock Plan.”

 

Registration Date means the effective
date of the first registration statement that is filed by the Company and declared effective pursuant to Section 12(g) of the Exchange
Act, with respect to the Company’s shares.

 

    	2

    	 

    

 

Restricted Shares means shares of
common stock subject to a risk of forfeiture or other restrictions that will lapse if and when specified service requirements,
Performance Goals or other conditions are satisfied.

 

Quarterly Option is defined in Article
7.

 

Restricted Stock Award means an award
of Restricted Shares pursuant to Article 6.

 

Restricted Stock Unit means a contractual
right to receive one share of common stock in the future if and when specified service requirements, performance goals or other
conditions are satisfied.

 

RSU Award means an award of Restricted
Stock Units pursuant to Article 6.

 

SAR, or stock appreciation right,
means a contractual right to receive a payment representing the excess of the Fair Market Value of a share of common stock on the
date that the right is exercised over the exercise price per share of the right.

 

SAR Award means an award of a Stand-Alone
SAR or Tandem SAR pursuant to Article 5.

 

Stand-Alone SAR means an SAR that
is not related to an Option.

 

share means a share of the Company’s
common stock.

 

Subsidiary means a “subsidiary
corporation” as defined in §424(f) of the Code.

 

Tandem SAR means an SAR that is related
to an Option.

 

Termination Date means the date of
termination of service to the Company or a Subsidiary by an Employee. The following shall not be considered a termination of service:
(i) a transfer of employment from the Company to a Subsidiary or from a Subsidiary to the Company or to another Subsidiary; or
(ii) becoming a Consultant or Director and ceasing to serve as an Employee.

 

Article 3

Administration

 

3.1      Committee

 

The Board of Directors shall designate a
committee of the Board (the “Committee”) to administer the Plan. The Committee shall consist of two or more directors
both or all of whom shall be (i) “non-employee directors” as defined in Rule 16b-3 under the Exchange Act, (ii) “independent
directors” under the applicable listing standards of The NASDAQ Global Market and (iii) “outside directors” under
§162(m) of the Code.

 

3.2      Authority

 

Subject to the terms of the Plan, the Committee
shall have the authority to select the Eligible Persons to whom Awards are to be granted and to determine the time, type, number
of shares, vesting, restrictions, limitations and other terms and conditions of each Award.

 

    	3

    	 

    

 

Awards under the Plan need not be uniform
in respect of different Eligible Persons, whether or not similarly situated. The Committee may consider such factors as it deems
relevant in selecting Eligible Persons for Awards and in determining their Awards.

 

The Committee may condition the vesting of
any Award on the attainment of one or more Performance Goals. Performance Goals may differ from Participant to Participant and
from Award to Award. The Committee shall specify the applicable Performance Goal or Goals in the underlying Award Agreement (but
in no event later than the latest permissible date to enable the Award to qualify as performance-based compensation under §162(m)
of the Code). The Committee’s evaluation of a Performance Goal’s attainment may be adjusted to exclude any extraordinary
events and transactions as described in Accounting Principles Board Opinion No. 30, but in all other respects, the measurement
of Performance Goals shall be determined in accordance with the Company’s financial statements and U.S. generally accepted
accounting principles.

 

The Committee may interpret the Plan, adopt,
revise and rescind policies and procedures to administer the Plan, and make all factual and other determinations required for Plan’s
administration.

 

The Committee’s determinations, interpretations
and other actions shall be final and binding. No member of the Committee shall be liable for any action of the Committee in good
faith.

 

3.3      Procedures

 

The members of the Committee shall elect
a chairman, and the Committee shall meet as necessary at the call of the chairman or any two members of the Committee. A majority
of the members of the Committee shall constitute a quorum, and all actions of the Committee at a meeting at which a quorum is present
shall be taken by majority vote.

 

A member of the Committee may participate
in any meeting of the Committee by a conference telephone call or other means that enable all persons participating in the meeting
to hear one another, and participation in this manner shall constitute his or her presence in person at the meeting. The Committee
also may act by the unanimous written consent of its members.

 

Article 4

Plan Operation

 

4.1      Effective
Date

 

This Plan shall become effective if and when
approved by the Company’s stockholders.

 

4.2      Term

 

This Plan shall have a term of 10 years,
expiring on the tenth anniversary of its approval by the Company’s stockholders (but remaining in effect, however, for outstanding
Awards). No Award may be granted under the Plan after its expiration.

 

4.3      Maximum
Number of Shares

 

The maximum total number of shares of common
stock for which Awards may be granted under this Plan is 550,000 shares. This maximum shall be subject to the capitalization adjustments
under Section 4.6.

 

    	4

    	 

    

 

The shares for which Options and SARs are
granted shall count against this limit on a 1-for-1 basis, and the shares for which Restricted Stock Awards and RSU Awards are
granted shall count against this limit on a 2-for-1 basis (so that each share for which a Restricted Stock Award or RSU Award is
granted reduces by two shares the available number of shares for which Awards may be granted).

 

The shares for which Awards may be granted
shall be shares currently authorized but unissued or shares that the Company currently holds or subsequently acquires as treasury
shares, including shares purchased in the open market or in private transactions.

 

4.4      Shares
Available for Awards

 

The determination of the number of shares
of common stock available for Awards under the Plan shall take into account the following:

 

(a)      If
an Option lapses or expires unexercised, the number of shares in respect of which the Option lapsed or expired shall be added back
to the available number of shares for which Awards may be granted.

 

(b)      If
a Restricted Stock Award or RSU Award lapses or is forfeited, twice the number of shares in respect of which the Award lapsed or
was forfeited shall be added back to the available number of shares for which Awards may be granted.

 

(c)      If
a SAR Award or RSU Award is settled in cash, the number of shares in respect of which the Award was settled in cash shall not be
added back to the available number of shares for which Awards may be granted.

 

(d)      If
the exercise price of an Option is paid by delivery of shares of common stock pursuant to Section 5.8, the number of shares
issued upon exercise of the Option, without netting the shares delivered in payment of the exercise price, shall be taken into
account in determining the available number of shares for which Awards may be granted.

 

4.5      Individual
Limit on Awards

 

In any calendar year, the maximum number
of shares for which Awards may be granted to any Eligible Person shall not exceed 50,000 shares in the case of Options and SARS
and 50,000 shares in the case of Restricted Stock and RSU Awards, in each case taking into account all similar types of grants
and awards under other stock option and equity compensation plans of the Company. These maximums shall be subject to the capitalization
adjustments under Section 4.6.

 

4.6      Capitalization
Adjustments

 

In the event of a change in the number of
outstanding shares of common stock by reason of a stock dividend, stock split, recapitalization, reorganization or the like, the
Committee may, and in the case of a reverse stock split, the Committee shall, equitably adjust the following in order to prevent
a dilution or enlargement of the benefits or potential benefits intended to be provided under the Plan: (i) the number of shares
for which Awards may be granted under the Plan, (ii) the maximum number of shares for which Awards may be granted to any Eligible
Person in a calendar year, (iii) the aggregate number of shares in respect of each outstanding Award and (iv) the exercise price
of each outstanding Option and SAR. The Committee may also make any other equitable adjustments that the Committee considers appropriate.
Except in the case of a reverse stock split, adjustments shall be made in the Committee’s discretion, and its decisions shall
be final and binding.

 

    	5

    	 

    

 

Article 5

Stock Options and SARs

 

5.1      Grant

 

The Committee may grant an Option or SAR
to any Eligible Person. Subject to the terms of this Plan, the Committee shall determine the restrictions, limitations and other
terms and conditions of each Option and SAR Award.

 

The Committee shall designate each Option
as either an ISO or NSO, and shall designate each SAR Award as either a Stand-Alone SAR or a Tandem SAR. A Tandem SAR may not be
granted later than the time that its related Option is granted.

 

5.2      Exercise
Price

 

The Committee shall determine the exercise
price of each Option and SAR. The exercise price per share may not be less than the Fair Market Value on the Grant Date of the
Option or SAR.

 

Except for capitalization adjustments under
Section 4.6 or as approved by the Company’s stockholders, the exercise price per share of any outstanding Option or
SAR may not be reduced, and the Option or SAR may not be surrendered to the Company for cash or as consideration for the grant
of a new Option or SAR with a lower exercise price per share.

 

5.3      Vesting
and Term

 

The Committee shall determine the time or
times at which each Option and Stand-Alone SAR becomes vested. Vesting may be based on continuous service or on the attainment
of Performance Goals or other conditions specified in the Award Agreement. A Tandem SAR shall vest if and to the extent that its
related Option vests, and shall expire or be canceled when its related Option expires or is canceled. No Option or SAR may have
an Expiration Date more than 10 years from its Grant Date.

 

Each Option and SAR held by an Employee shall
become fully vested as of his or her Termination Date if the Employee’s termination of employment occurs by reason of his
or her death. In addition, the Committee, in its discretion, may accelerate the vesting of an Option or SAR at any time.

 

5.4      Termination
of Employment

 

In the case of an Option or SAR held by an
Employee whose employment terminates:

 

(a)      if
and to the extent that the Option or SAR is unvested as of the Employee’s Termination Date, the Option or SAR shall lapse
on the Termination Date unless the Employee’s employment terminated by reason of his or her death, in which case the Option
or SAR shall become fully vested as of the Employee’s Termination Date; and

 

(b)       if
and to the extent that the Option or SAR is (or becomes) vested as of the Employee’s Termination Date, the Option or SAR
shall expire as specified in the underlying Award Agreement, or if no date is specified, (i) on the earlier of 30 days after the
Employee’s Termination Date or the expiration date of the Option or SAR, or (ii) if the Employee’s employment terminated
by reason of his or her death, on the earlier of the first anniversary of the Employee’s death or the expiration date of
the Option or SAR.

 

The Committee may extend the expiration date
of the Option or SAR to any date up to the last day of the term of the Option or SAR.

 

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5.5      Transferability

 

No Option or SAR may be transferred, assigned
or pledged, whether by operation of law or otherwise, except (i) as provided in the underlying Award Agreement or as the Committee
otherwise permits, or (ii) as provided by will or the applicable laws of intestacy or (iii) if:

 

(a)      the
transferee is a revocable trust that the employee established for estate planning reasons (in respect of which the employee is
treated as the owner for federal income tax purposes); or

 

(b)      the
transferee is (i) the spouse of the employee or a child, step-child, grandchild, parent, sibling or child of a sibling of the employee
(each an “eligible transferee”), (ii) a custodian for an eligible transferee under any Uniform Transfers to Minors
Act or Uniform Gifts to Minors Act or (iii) a trust for the primary benefit of one or more eligible transferees.

 

Transfers described in the preceding clause
(b) shall be subject to any restrictions and requirements that the Committee considers appropriate (for example, the transferee’s
written agreement to be bound by the terms of the Plan and the underlying Award Agreement).

 

No Option or SAR shall be subject to execution,
attachment or similar process.

 

5.6      Additional
ISO Rules

 

To the extent that the aggregate fair market
value (determined in respect of each ISO on the basis of the Fair Market Value of a share of common stock on the ISO’s Grant
Date) of the underlying shares of all ISOs that become exercisable by an individual for the first time in any calendar year exceeds
$100,000, the Options shall be treated as NSOs. This limitation shall be applied by taking ISOs into account in the order in which
they were granted.

 

In the case of an ISO granted to an Employee
who at the time of grant owns stock possessing more than 10% of the total combined voting power of all classes of stock of the
Company (or any Subsidiary), the exercise price per share may not be less than 110% of the Fair Market Value on the Grant Date
and the ISO may not have an Expiration Date more than five years from the Grant Date.

 

The Award Agreement underlying an Option
that the Committee designates as an ISO may contain any additional terms, beyond those of this Plan, that the Committee considers
necessary or desirable to include to assure that the Option complies with the requirements of §422 of the Code.

 

5.7      Manner
of Exercise

 

A vested Option or SAR may be exercised in
full or only partially (but in the case of a partial exercise, only in respect of a whole number of shares) by (i) written notice
to the Committee or its designee stating the number of shares in respect of which the Option or SAR is being exercised and, in
the case of an Option, (ii) full payment of the exercise price of those shares.

 

5.8      Payment
of Exercise Price

 

Payment of the exercise price of an Option
shall be made by check or, if permitted by the Committee (either in the underlying Award Agreement or at the time of exercise),
by: (i) delivery of shares of common stock having a Fair Market Value on the date of exercise equal to the exercise price; (ii)
directing the Company to withhold, from the shares otherwise issuable upon exercise of the Option, shares having a Fair Market
Value on the date of exercise equal to the exercise price; (iii) by an open-market broker-assisted sale pursuant to which the Company
is promptly delivered the portion of the sales proceeds necessary to pay the exercise price; (iv) any combination of these methods
of payment; or (v) any other method of payment that the Committee authorizes.

 

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5.9      Tandem
SARs

 

A Tandem SAR shall entitle the Participant
to elect to exercise either the SAR or the related Option as to all or any portion of the shares subject to the SAR and Option.
The exercise of a Tandem SAR shall cause the immediate and automatic cancellation of its related Option with respect to the same
number of shares, and the exercise, expiration or cancellation of the related Option (other than by reason of the exercise of the
Tandem SAR) shall cause the automatic and immediate cancellation of the Tandem SAR with respect to the same number of shares.

 

5.10     Settlement
of SARs

 

Settlement of a SAR may be made, in the Committee’s
discretion, in shares of common stock or in cash, or in a combination of the two, subject to applicable tax withholding requirements.
Any cash payment in settlement of a SAR shall be made on the basis of the Fair Market Value of a share of common stock on the date
that the SAR is exercised.

 

Article 6

Restricted Stock

and Restricted Stock Units

 

6.1      Grant

 

The Committee may issue Restricted Shares
or grant Restricted Stock Units to any Eligible Person. Subject to the terms of this Plan, the Committee shall determine the restrictions,
limitations and other terms and conditions of each Restricted Stock Award and RSU Award.

 

6.2      Vesting

 

The Committee shall determine the time or
times at which each Restricted Stock Award or RSU Award becomes vested. Vesting may be based on continuous service or on the attainment
of specified Performance Goals or other conditions specified in the Award Agreement.

 

Each Restricted Stock Award and RSU Award
held by an Employee shall become fully vested as of his or her Termination Date if the Employee’s termination of employment
occurs by reason of his or her death. In addition, the Committee, in its discretion, may accelerate the vesting of a Restricted
Stock Award or RSU Award at any time.

 

6.3      Transferability

 

Prior to the vesting of a Restricted Stock
Award, the Restricted Shares subject to the Award may not be transferred, assigned or pledged (except as provided in the Award
Agreement or as the Committee permits) and shall not be subject to execution, attachment or similar process. After vesting, the
shares may still remain subject to restrictions on transfer under applicable securities laws and any restrictions imposed by the
Award Agreement. The Committee may require each certificate representing Restricted Shares to bear a legend making appropriate
reference to the restrictions on the shares, and may also require that the certificate, together with a stock power duly endorsed
in blank by the Participant, remain in the Company’s physical custody or in escrow with a third party until all restrictions
have lapsed.

 

    	8

    	 

    

 

6.4      Rights
as Stockholder

 

Subject to the terms of the Plan and the
underlying Award Agreement, a Participant shall have all of the rights of a stockholder in respect of the Restricted Shares subject
to a Restricted Stock Award, including the right to vote the shares and to receive all dividends and other distributions in respect
of the shares. The Committee may provide in the Award Agreement for the payment of dividends and distributions to the Participant
when dividends are paid to stockholders generally or at the time of vesting or distribution of the Restricted Shares.

 

A Participant shall not have any rights as
a stockholder in respect of the shares of common stock subject to a RSU Award until those shares have been issued and delivered
to the Participant pursuant to the terms of the Award.

 

6.5      Settlement
of RSU Award

 

Settlement of a RSU Award may be made, in
the Committee’s discretion, in shares of common stock or in cash, or in a combination of the two, subject to applicable tax
withholding requirements. Any cash payment in settlement of a RSU Award shall be made on the basis of the Fair Market Value of
a share of common stock on the date that the shares subject to the Award become issuable to the Participant.

 

6.6      Deferrals

 

The Committee may (but shall not be required
to) permit a Participant to elect to defer the delivery of shares upon the vesting or settlement of a Restricted Stock Award or
RSU Award. Any such election shall be for a deferral period and in a manner and on terms that the Committee approves and that comply
with the requirements of §409A of the Code.

 

Article 7

Formula Option Grants

to Outside Directors

 

7.1      Grant

 

All grants of Options to Outside Directors
pursuant to this Article will be automatic and nondiscretionary, except as otherwise provided herein, made in accordance with the
provisions in this Article, and otherwise subject to the terms and conditions of the Plan.

 

7.2      Type
of Option

 

All Options granted pursuant to this Article
will be Nonstatutory Stock Options.

 

7.3      Quarterly
Option

 

Each Outside Director automatically will
be granted an Option to purchase an amount determined by the Committee but in no event more than 2,500 Shares (a “Quarterly
Option”) on the first day of March, June, September and December, if as of such date, he or she will have served on the
Board for at least the preceding six (6) months.

 

    	9

    	 

    

 

7.4      Terms

 

The terms of each Option granted pursuant
to this Article will be as follows:

 

i.       The
term of the Option will be ten (10) years.

 

ii.      The
exercise price per share will be 100% of its Fair Market Value on the Grant Date.

 

iii.     The
Quarterly Option will vest and become exercisable as to one-twelfth (1/12th) of the Shares each month following the vesting commencement
date, provided that the Participant continues to serve as a Director through such date.

 

Article 8

Change of Control

 

Upon a Change of Control, all outstanding
Awards shall become fully vested and exercisable, and all restrictions on the shares underlying Restricted Stock Awards shall lapse.

 

A “Change of Control”
means an event or the last of a series of related events by which:

 

(a)      any
Person directly or indirectly acquires or otherwise becomes entitled to vote stock having 51% or more of the voting power in elections
for directors; or

 

(b)      during
any 24-month period a majority of the members of the Board of Directors ceases to consist of directors who were:

 

(1)      directors
at the beginning of the period (“continuing directors”); or

 

(2)      elected
to office after the start of the period by the Board of Directors with the approval of two-thirds of the incumbent continuing directors
(“appointed directors”); or

 

(3)      elected
to office after the start of the period by the Company’s stockholders following nomination for election by the Board of Directors
with the approval of two-thirds of the incumbent continuing and appointed directors (“elected directors”); or

 

(4)      elected
to office after the start of the period by the Board of Directors with the approval of two-thirds of the incumbent continuing,
appointed and elected directors; or

 

(5)      elected
to office after the start of the period by the Company’s stockholders following nomination for election by the Board of Directors
with the approval of two-thirds of the incumbent continuing, appointed and elected directors; or

 

(c)      the
Company merges or consolidates with another corporation, and holders of outstanding shares of the Company’s common stock
immediately prior to the merger or consolidation do not own stock in the survivor of the merger or consolidation having more than
75% of the voting power in elections for directors; or

 

(d)      the
Company sells all or a substantial portion of the consolidated assets of the Company and its Subsidiaries, and the Company does
not own stock in the purchaser having more than 75% of the voting power in elections for directors.

 

    	10

    	 

    

 

As used in this definition, a “Person”
means any “person” as that term is used in sections 13(d) and 14(d) of the Exchange Act, together with all of that
person’s “affiliates” and “associates” as those terms are defined in Rule 12b-2 under the Exchange
Act.

 

Article 9

Miscellaneous Provisions

 

9.1       Award
Agreement

 

Each Award under the Plan shall be evidenced
by an Award Agreement which shall be subject to and incorporate the terms of the Plan.

 

9.2      Tax
Withholding

 

The Company may withhold an amount sufficient
to satisfy its withholding tax obligations, if any, in connection with any Award under the Plan, and the Company may defer making
any payment or delivery of shares pursuant to the Award unless and until the Participant indemnifies the Company to its satisfaction
in respect of its withholding obligation.

 

9.3      Amendment
and Termination

 

The Board may amend, suspend or terminate
the Plan at any time. The Company’s stockholders shall be required to approve any amendment that would materially increase
the number of shares of common stock for which Awards may be granted or that would increase the number of shares of common stock
for which ISOs may be granted (other than an amendment authorized under Section 4.6). If the Plan is terminated, the Plan
shall remain in effect for Awards outstanding as of its termination. No amendment, suspension or termination of the Plan shall
adversely affect the rights of the holder of any outstanding Award without his or her consent.

 

9.4      Foreign
Jurisdictions

 

The Committee may adopt, amend and terminate
a supplement to the Plan to permit Employees in another country to receive Awards under the supplement (on terms not inconsistent
with the terms of Awards under the Plan) in compliance with that country’s securities, tax and other laws.

 

9.5      No
Right To Employment

 

Nothing in this Plan or in any Award Agreement
shall give any person the right to continue in the employ of the Company or any Subsidiary or limit the right of the Company or
Subsidiary to terminate his or her employment.

 

9.6      Notices

 

Notices required or permitted under this
Plan shall be considered to have been duly given if sent by certified or registered mail addressed to the Committee at the Company’s
principal office or to any other person at his or her address as it appears on the Company’s payroll or other records.

 

9.7      Severability

 

If any provision of this Plan is held illegal
or invalid for any reason, the illegality or invalidity shall not affect the remaining provisions, and the Plan shall be construed
and administered as if the illegal or invalid provision had not been included.

 

    	11

    	 

    

 

9.8      Governing
Law

 

This Plan and all Award Agreements shall
be governed in accordance with the laws of the State of Delaware.

 

    	12Exhibit 10.4

 

Stock Option Agreement

 

(Incentive [or Non-statutory] Stock Option
Under

The Joint Corp. 2014 Stock Plan)

 

Subject to the following terms, The Joint
Corp., a Delaware corporation (the Company), grants to the following employee of the Company (Employee), as of the
following grant date (the Grant Date), an incentive stock option (the Option) to purchase the following number of
shares of the Company’s common stock, par value $.001 per share (the Option Shares), at the following purchase price
per share (the Exercise Price), exercisable in installments in accordance with the following vesting schedule, subject to
expiration on the following expiration date (the Expiration Date):

 

Employee: 

Grant date: 

Number of option shares: 

Exercise price per share: 

Vesting schedule: 

Expiration date of option:

 

Terms of Option

 

1.         Plan

 

The Option has been granted under the The
Joint Corp. Inc. 2014 Incentive Stock Plan (the Plan), which is incorporated in this Agreement by reference. Capitalized
terms used in this Agreement without being defined (for example, the term “Administrator”) have the same meanings that
they have in the Plan.

 

2.         Exercisability

 

The Option may be exercised in whole or
in part at any time prior to the its Expiration Date to the extent that it is vested at the time of exercise.

 

Any vested portion of the Option that remains
unexercised shall expire on the Option’s Expiration Date, subject to earlier expiration as provided in Paragraph 5 of this
Agreement.

 

Any unvested portion of the Option shall
expire on the date that Employee’s employment by the Company terminates (Employee’s Termination Date) unless
Employee’s employment terminated by reason of his or her death of Disability, in which case the Option shall become fully
vested as of Employee’s Termination Date.

 

The Option shall become fully vested upon
a Change in Control prior to Employee’s Termination Date.

 

    	 

    	 

    

 

3.         Manner
of Exercise

 

The Option may be exercised in respect of
a whole number of Option Shares (and only in respect of a whole number) by:

 

(a)          written
notice of exercise to the Administrator (or the Administrator’s designee) at the Company’s principal executive offices
which is received prior to the Option’s Expiration Date; together with

 

(b)          full
payment of the Exercise Price of the Option Shares in respect of which the Option is exercised; and

 

(c)          full
payment of an amount equal to the Company’s federal, state and local withholding tax obligation, if any, in connection with
the Option’s exercise.

 

In addition, the exercise of the Option
shall be subject to any procedures and policies in effect at the time of exercise that the Administrator has adopted to administer
the Plan.

 

4.         Manner
of Payment

 

Employee’s payment of the Exercise
Price of the Option Shares in respect of which the Option is exercised, and his or her payment of the Company’s withholding
tax obligation, if any, in connection with the exercise, shall be made by certified or bank cashier’s check or by a wire
transfer of immediately available funds or, if previously approved by the Administrator, by a personal check.

 

In addition, payment may be made in any
other manner authorized by the Plan and specifically permitted by the Administrator at the time of exercise.

 

5.         Early
Expiration of Option

 

The vested portion of the Option shall expire
on the earlier of (i) 90 days after Employee’s Termination Date or (ii) the Option’s Expiration Date, unless Employee’s
employment terminated by reason of his or her death or Disability. In this case, the Option shall expire on the earlier of (i)
the first anniversary of Employee’s Termination Date or (ii) the Option’s Expiration Date. In any case, the exercisability
of the Option may be extended by the Administrator, in the Administrator’s sole discretion, to any date ending on or before
the Option’s Expiration Date.

 

6.         Confidentiality
and Nonsolicitation Agreement

 

This Agreement and the grant of the Option
are subject to Employee’s agreement to enter into the confidentiality and nonsolicitation agreement which has been provided
to Employee (the Nonsolicitation Agreement. The Company would not have granted the Option to Employee without Employee’s
agreement to enter into the Nonsolicitation Agreement.

 

    	2

    	 

    

 

7.         Transferability

 

The Option may not be transferred, assigned
or pledged (whether by operation of law or otherwise), except as provided by will or the applicable laws of intestacy. The Option
shall not be subject to execution, attachment or similar process.

 

8.         Interpretation

 

This Agreement is subject to the terms of
the Plan, as the Plan may be amended, but except as required by applicable law, no amendment of the Plan after the Grant Date shall
adversely affect Employee’s rights in respect of the Option without Employee’s consent.

 

If there is a conflict or inconsistency
between this Agreement and the Plan, the terms of the Plan shall control. The Administrator’s interpretation of this Agreement
and the Plan shall be final and binding.

 

9.         No
Employment Rights

 

Nothing in this Agreement shall be considered
to confer on Employee any right to continue in the employ of the Company or a Subsidiary or to limit the right of the Company or
a Subsidiary to terminate Employee’s employment.

 

10.        No
Stockholder Rights

 

Employee shall not have any rights as a
stockholder of the Company in respect of any of the Option Shares unless and until Option Shares are issued to Employee following
his or her exercise of the Option.

 

11.        Governing
Law

 

This Agreement shall be governed in accordance
with the laws of the State of Arizona.

 

12.        Binding
Effect

 

This Agreement shall be binding on the Company
and Employee and on the Company’s successors and Employee’s heirs and legal representatives.

 

13.        Effective
Date

 

This Agreement shall not become effective
until Employee’s acceptance of this Agreement and Employee’s entering into the Nonsolicitation Agreement. Upon such
events, this Agreement shall become effective, retroactive to the Grant Date, without the necessity of further action by either
the Company or Employee.

 

[Signatures appear on the following page.]

 

    	3

    	 

    

 

	 	The Joint Corp.
	 	 	 
	 	By	 
	 	 	Name:	 
	 	 	Title:	 

 

Acceptance by Employee

 

I accept this Stock Option Agreement and
agree to be bound by all of its terms. I acknowledge receipt of a copies of the Plan and the Nonsolicitation Agreement, and I agree
to enter into the Nonsolicitation Agreement.

 

	 	 
	 	Name:

 

    	4

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