Document:

Exhibit 4.5

                          AGREEMENT OF SUBSTITUTION AND
                          AMENDMENT OF RIGHTS AGREEMENT

     This Agreement of Substitution and Amendment of Rights Agreement (the
"Amendment") is entered into as of August 19, 2002, by and between Fresh Brands,
Inc., a Wisconsin corporation (the "Company") and American Stock Transfer and
Trust Company, a New York banking corporation ("AST").

                                    RECITALS

A.   On or about October 12, 2001 , the Company entered into a Common Shares
     Rights Agreements (the "Rights Agreement") with Firstar Bank, N.A., a
     National Banking Association (the "Predecessor Agent"), pursuant which the
     Predecessor Agent agreed to act as the Company's rights agent.

B.   Predecessor Agent was chosen as the Company's rights agent because
     Predecessor Agent was the Company's transfer agent and performed certain
     other related services.

C.   Predecessor Agent has indicated that it will cease performing transfer
     agent and related services.

D.   The Company wishes to remove the Predecessor Agent and substitute AST as
     rights agent pursuant to Section 21 of the Rights Agreement, and AST wishes
     to accept such substitution.

E.   The Company has given the Predecessor Agent notice of removal of the
     Predecessor Agent as rights agent.

                                    AGREEMENT

     NOW THEREFORE, in consideration of the foregoing and of other
consideration, the sufficiency of which is hereby acknowledged, the parties
agree as follows:

     1.   Section 21 of the Rights Agreement is deleted and replaced by the
following:

          Section 21. Change of Rights Agent. The Rights Agent or any
     successor Rights Agent may resign and be discharged from its duties
     under this Agreement upon 30 days' notice in writing mailed to the
     Company and to each transfer agent of the Common Shares by registered
     or certified mail, and to the holders of the Right Certificates by
     first class mail. The Company may remove the Rights Agent or any
     successor Rights Agent upon 30 days' notice in writing, mailed to the
     Rights Agent or successor Rights Agent, as the case may be, and to
     each transfer agent of the Common Shares by registered or certified
     mail, and to the holders of the Right Certificates by first class
     mail. If the Rights Agent shall resign or be removed or shall
     otherwise become incapable of acting, the Company shall appoint a
     successor to the Rights Agent. If the Company shall fail to make such
     appointment within a period of 30 days after giving

<PAGE>

     notice of such removal or after it has been notified in writing of
     such resignation or incapacity by the resigning or incapacitated
     Rights Agent or by the holder of a Right Certificate (who shall, with
     such notice, submit his Right Certificate for inspection by the
     Company), then the registered holder of any Right Certificate may
     apply to any court of competent jurisdiction for the appointment of a
     new Rights Agent. Any successor Rights Agent, whether appointed by the
     Company or by such a court, shall be (a) a corporation authorized to
     do business as a banking institution, organized and doing business
     under the laws of the United States, of the State of Wisconsin or of
     the State of New York, in good standing, having an office in the State
     of Wisconsin or the State of New York (or, in the discretion of the
     Board of Directors of the Company, any other state of the United
     States), which is authorized under such laws to exercise corporate
     trust or stock transfer powers and is subject to supervision or
     examination by federal or state authority and which has at the time of
     its appointment as Rights Agent a combined capital and surplus of at
     least $10 million, or (b) an Affiliate of a corporation described in
     clause (a) of this sentence. After appointment, the successor Rights
     Agent shall be vested with the same powers, rights, duties and
     responsibilities as if it had been originally named as Rights Agent
     without further act or deed; but the predecessor Rights Agent shall
     deliver and transfer to the successor Rights Agent any property at the
     time held by it hereunder, and execute and deliver any further
     assurance, conveyance, act or deed necessary for the purpose. Not
     later than the effective date of any such appointment the Company
     shall file notice thereof in writing with the predecessor Rights Agent
     and each transfer agent of the Common Shares, and mail a notice
     thereof in writing to the registered holders of the Right
     Certificates. Failure to give any notice provided for in this Section
     21, however, or any defect therein, shall not affect the legality or
     validity of the resignation or removal of the Rights Agent or the
     appointment of the successor Rights Agent, as the case may be.

     2.   The Company hereby appoints AST as rights agent pursuant to Section 21
of the Rights Agreement, to serve in that capacity for the consideration and
subject to all of the terms and conditions of the Rights Agreement, as amended
by this Amendment.

     3.   AST hereby accepts the appointment as rights agent pursuant to Section
21 of the Rights Agreement and agrees to serve in that capacity for the
consideration and subject to all of the terms and conditions of the Rights
Agreement, as amended by this Amendment.

     4.   From and after the effective date hereof, each and every reference in
the Rights Agreement to a "Rights Agent" shall be deemed to be a reference to
AST.

     5.   Section 26(b) of the Rights Agreement is amended to substitute the
following address for the address of the Predecessor Agent:

          If to AST:             American Stock Transfer & Trust Company
                                 59 Maiden Lane
                                 New York, NY  10038
                                 Attention:  Corporate Trust Department

<PAGE>

     6.   Except as expressly modified herein, the Right Agreement shall remain
in full force and effect.

     7.   This Amendment may be executed in one or more counterparts, each of
which shall together constitute one and the same document.

     IN WITNESS WHEREOF, the parties have caused this Agreement to be duly
executed as of the dated indicated above.

ATTEST:                                    FRESH BRANDS, INC.

By: /s/ Armand C. Go                       By: /s/ Elwood F. Winn
   ---------------------------------          ----------------------------------
    Armand C. Go                               Elwood F. Winn
    Vice President, Chief Financial            President and Chief Executive
    Officer, Treasurer and Secretary           Officer

ATTEST:                                    AMERICAN STOCK TRANSFER & TRUST
                                           COMPANY

By:    /s/ Susan Silber                    By:    /s/ Herbert J. Lemmer
   ------------------------------------       ----------------------------------
Name:  Susan Silber                        Name:  Herbert J. Lemmer
     ----------------------------------         --------------------------------
Title: Assistant Secretary                 Title: Vice President
      ---------------------------------          -------------------------------Exhibit 4.6

                       SECOND AMENDMENT TO LOAN AGREEMENT

     THIS SECOND AMENDMENT is to the Loan Agreement, as amended by the First
Amendment (as defined below), by and among Fresh Brands, Inc., a Wisconsin
corporation, Fresh Brands Distributing, Inc., a Wisconsin corporation, and
Dick's Supermarkets, Inc., a Wisconsin corporation (collectively, "Co-Borrowers"
and individually, a "Co-Borrower") and M&I Marshall & Ilsley Bank, a Wisconsin
banking corporation, and U.S. Bank National Association (f/k/a Firstar Bank,
N.A.), a national banking association (collectively, the "Banks" and
individually, a "Bank"), dated June 16, 2001 ("Loan Agreement").

                                     RECITAL

     A.  Banks and Co-Borrowers desire to amend the Loan Agreement as provided
below.

                                   AGREEMENTS

     NOW, THEREFORE, in consideration of the recital and other good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged, the
parties hereto agree as follows:

     1.   Definitions and References. Capitalized terms used herein shall have
the meanings set forth in the Loan Agreement unless they are otherwise defined
herein. All references to the Loan Agreement contained herein shall mean the
Loan Agreement as amended by the First Amendment to Loan Agreement, dated as of
June 16, 2001 (the "First Amendment"), and by this Amendment.

     2.   Amendments. The Loan Agreement is amended as follows:

          (a)  Section 9. The definition of the term "Capital Lease Obligations"
     contained in Subsection (b) of Section 9 of the Loan Agreement is amended
     by adding the following sentence to the definition thereof:

          "Notwithstanding the preceding sentence, in the event the
          property with respect to a capital lease of a Co-Borrower is
          subleased by such Co-Borrower to a third-party, the amount
          payable under such sublease (as determined in accordance with
          GAAP) shall be deducted from the applicable capital lease of the
          Co-Borrower for purposes of determining "Capital Lease
          Obligations" under this Loan Agreement (in no event shall the
          amount of the deduction for the sublease exceed the amount of the
          applicable Capital Lease Obligation of the Co-Borrower);
          provided, however, if any receivable or other amount due
          associated with subleased property shall become overdue by more
          than sixty (60) days, the Capital Lease Obligation of a
          Co-Borrower shall not be reduced by such sublease."
<PAGE>

          (b)  Section 5. The provision with respect to Paragraph (ii) of
     Subsection (a) of Section 5 is deleted in its entirety and is replaced with
     the following: "Permit the Fixed Charge Coverage Ratio of Co-Borrowers on a
     consolidated basis for the four most recent quarters to be less than 1.2 to
     1.0."

          (c)  Section 5. Section 5 of the Loan Agreement shall be amended by
     adding the following language as Subsection (i) thereto:

          "Limitations on Capital Expenditures. For all fiscal years after
          the current fiscal year, make or commit to make, directly or
          indirectly, any expenditure for the purchase or other acquisition
          (including, but not limited to, Capital Lease Obligations) of
          fixed or capital assets (excluding normal replacements and
          maintenance which are properly charged to current operations) if,
          after giving effect thereto, the aggregate amount of all such
          capital expenditures by Co-Borrowers collectively would exceed
          Seventeen Million Dollars ($17,000,000.00) during any fiscal year
          of Co-Borrowers."

          (d)  Schedule 5. Schedule 5 attached to the Loan Agreement is deleted
     in its entirety and the amended Schedule 5 (attached hereto) is attached
     thereto in its place. The new pricing shall become effective on September
     3, 2002.

     3.   Representations and Warranties. Each Co-Borrower jointly and severally
certifies that the representations and warranties contained in the Loan
Agreement are true and correct as of the date of this Amendment and no
condition, event, or act which would constitute a default under the Loan
Agreement exists and no condition, event, act or omission has occurred which,
with the giving of notice or passage of time, would constitute an Event of
Default under the Loan Agreement.

     4.   Full Force and Effect. Except as otherwise provided herein, the Loan
Agreement shall remain in full force and effect and each Co-Borrower shall be
bound by all of the covenants therein.

     5.   Condition. This Amendment shall not be effective until the Banks have
received a certified copy of the resolutions of the Board of Directors of each
Co-Borrower, authorizing the execution and delivery of this Amendment.

     6.   Expenses. Each Co-Borrower hereby acknowledges its joint and several
obligation to reimburse the Banks for all of their reasonable out-of-pocket
costs and expenses incurred in connection with the preparation and execution of
this Amendment, including, without limitation, the reasonable fees of counsel to
the Banks, as required in Subsection (f) of Section 10 of the Loan Agreement.

                                       2
<PAGE>

     Dated as of this 23rd day of August, 2002.

CO-BORROWERS:                             BANKS:

FRESH BRANDS, INC.                        M&I MARSHALL & ILSLEY BANK

By: /s/ Elwood F. Winn                    By: /s/ Ronald J. Carey
    -----------------------------------       ----------------------------------
    Elwood F. Winn,                           Ronald J. Carey, Vice President
    President & Chief Executive Officer
                                          Attest: /s/
FRESH BRANDS DISTRIBUTING, INC.                   ------------------------------

By: /s/ Elwood F. Winn                    U.S. BANK NATIONAL ASSOCIATION
    -----------------------------------
    Elwood F. Winn,
    President & Chief Executive Officer   By: /s/
                                              ----------------------------------
DICK'S SUPERMARKETS, INC.

By: /s/ Robert J. Brodbeck
    -----------------------------------
    Robert J. Brodbeck,
    President

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