Document:

EX-10.7

 EXHIBIT 10.7 
 EXECUTION COPY 
 Visant Holding Corp. 

Marc L. Reisch 
 Amended and Restated Supplemental Executive Retirement Plan 

 CONTENTS 

 

							
	 Table of Contents

 
	 
	 	  	 	  	Page	 
		
	ARTICLE I INTRODUCTION	  	 	2	  
		
	ARTICLE II DEFINITIONS	  	 	2	  
		
	ARTICLE III VESTING OF BENEFITS	  	 	5	  
			
	 3.01
	  	Vesting of Retirement Benefit	  	 	5	  
		
	ARTICLE IV AMOUNT OF BENEFITS	  	 	5	  
			
	 4.01
	  	Retirement Benefit	  	 	5	  
		
	ARTICLE V MANNER OF PAYMENT OF BENEFITS	  	 	5	  
			
	 5.01
	  	Time and Form of Payment of Retirement Benefit	  	 	5	  
		
	ARTICLE VI POST-TERMINATION MEDICAL BENEFITS	  	 	5	  
			
	 6.01
	  	Post-Termination Medical Benefits; Amendment to Top Hat SERP	  	 	5	  
	 6.02
	  	Amendment to Top Hat SERP	  	 	6	  
		
	ARTICLE VII MISCELLANEOUS PROVISIONS	  	 	6	  
			
	 7.01
	  	Tax Withholding	  	 	6	  
	 7.02
	  	Funding	  	 	6	  
	 7.03
	  	ERISA Status	  	 	8	  
	 7.04
	  	Assignment	  	 	8	  
	 7.05
	  	Employment Rights	  	 	8	  
	 7.06
	  	Administration	  	 	8	  
	 7.07
	  	Incompetent Persons	  	 	9	  
	 7.08
	  	Amendment/Termination of the Plan	  	 	9	  
	 7.09
	  	Joint and Several Liability; Successors	  	 	9	  
	 7.10
	  	Governing Law; Dispute Resolution; Section 409A	  	 	10	  
	 7.11
	  	Construction	  	 	11	  

 ARTICLE I 
 INTRODUCTION 
 This Marc L. Reisch Amended and Restated Supplemental Executive
Retirement Plan (the “Plan”), originally established and effective as of May 17, 2010 (the “Original Effective Date”), is hereby effective as of December 31, 2012 (the “Effective Date”),
and has been established and shall be maintained for Marc L. Reisch (the “Participant”) by Visant Holding Corp. (“VHC”). This Plan is intended to be a non-qualified “top hat” plan for purposes of ERISA and
is intended to comply with Section 409A of the Code. 
 ARTICLE II 

DEFINITIONS 
  

	2.01	As used herein, the terms set forth below shall have the meanings indicated: 

 

	 	(a)	Additional Percentage shall mean 2.0% of the Average Compensation. 

 

	 	(b)	Affiliates shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(c)	Annual Bonus shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(d)	Average Compensation shall mean the average of the sums of each of the Participant’s Base Salary plus cash Annual Bonus (excluding any transaction,
signing or other non-recurring special bonuses) paid or payable to the Participant in respect of the last five full Fiscal Years ending December 31, 2012 (including the Fiscal Year ending on or about December 31, 2012), with any such sums
paid or payable in respect of any partial Fiscal Years being annualized for such full Fiscal Years. 

  

	 	(e)	Base Salary shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(f)	Beneficiary shall mean the Participant’s Spouse or, if the Participant has no Spouse, the Participant’s estate. 

 

	 	(g)	Board shall mean the Board of Directors of VHC or any successor thereto and, absent any such successor, the Board of Directors of Jostens, Inc.

  

	 	(h)	Cause shall have the meaning assigned to such term under the Employment Agreement. 

  

	 	(i)	Change of Control shall mean (i) the sale (in one transaction or a series of transactions) of all or substantially all of the assets of VHC to a
“person” (as defined below) who is not an Investor (as such term is defined in the Employment Agreement) or an Affiliate of any of the Investors; (ii) a sale (in one transaction or a series of transactions) by the Investors or any of
their respective Affiliates resulting in more than 50% of the voting stock of VHC being held by a “person” or “group” (as such terms are used in the Securities Exchange Act of 1934, as amended) that does not include either of the
Investors or any of their respective Affiliates; or (iii) a merger or consolidation of VHC into another person which is not an Affiliate of either of the Investors; if and only if any such event listed in clauses (i) through
(iii) above results in the inability of any of the Investors to elect a majority of the Board or the board of directors of the resulting entity. 

  

	 	(j)	Code shall mean the Internal Revenue Code of 1986 as amended. 

 

	 	(k)	Company shall mean VHC, Jostens and their Affiliates. 

  

	 	(l)	Company Retirement Plans shall mean the Jostens Pension Plan C, Jostens ERISA Excess Plan and the Top Hat SERP, collectively. 

 

	 	(m)	Date of Termination shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(n)	Disability shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(o)	Employment means the Participant’s employment with the Company, which shall be deemed to terminate as of the date on which the Participant has a
“separation from service” with the Company within the meaning of Section 409A of the Code. 

  

	 	(p)	Employment Agreement means the Second Amended and Restated Employment Agreement dated May 17, 2010, by and between VHC, Jostens and the Participant,
as may be amended from time to time with the written consent of the parties thereto. 

  

	 	(q)	Employment Term shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(r)	Fiscal Year shall mean any given fiscal year of VHC (and any successor thereto). 

 

	 	(s)	Good Reason shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(t)	Jostens shall mean Jostens, Inc. 

  

	 	(u)	Jostens Pension Plan C means the Jostens Pension Plan C (taking into account the merger of the Jostens Pension Plan D into the Jostens Pension Plan C,
including, without limitation, the benefits formula applicable to the Participant thereunder). 

  

	 	(v)	Participant means Marc L. Reisch. 

  

	 	(w)	Plan means this Marc L. Reisch Amended and Restated Supplemental Executive Retirement Plan, as may be amended from time to time with the written consent
of the Participant. 

  

	 	(x)	Post-Termination Medical Benefits shall mean the benefits described in Section 6.01 herein. 

 

	 	(y)	Retirement Benefit means the annual retirement benefit due under this Plan from the Company, payable to the Participant. The Retirement Benefit shall be
equal to: 

 (1) 10% of the Participant’s Average Compensation, plus 

(2) the Additional Percentage for each additional full Fiscal Year occurring after the Service Date during which the Participant remained
employed with the Company through December 31, 2012, plus 
 (3) a prorated portion of the Additional Percentage for
any period of a Fiscal Year during which the Participant remained employed with the Company occurring after the Service Date through December 31, 2012 that is less than twelve months (with such prorated portion determined based on the number of
days in such period of employment relative to the number of days in such Fiscal Year), minus 
 (4) the present value of
the annual aggregate amount of any benefit(s) payable to the Participant under any of the Company Retirement Plans, as determined using the actuaral assumptions used for purposes of determining a lump sum payment under the Jostens Pension Plan C, as
in effect on December 31, 2012. 
  

	 	(z)	Section 409A shall mean Section 409A of the Code, and any related regulations or other guidance issued thereunder. 

 

	 	(aa)	Service Date shall mean December 31, 2009. 

  

	 	(bb)	Spouse shall mean the person to whom the Participant is married as of the date of his death. 

  

	 	(cc)	Top Hat SERP shall mean the Amended and Restated Supplemental Executive Retirement Agreement, dated as of December 31, 2012, by and between VHC and
Participant. 

 ARTICLE III 
 VESTING OF BENEFITS 
  

	3.01	Vesting of Retirement Benefit 

 The Participant’s right to the Retirement Benefit under the Plan is 100% vested as of the Original Effective Date. 
 ARTICLE IV 
 AMOUNT OF BENEFITS 

 

	4.01	Retirement Benefit 

Upon any Date of Termination of the Participant’s Employment after the Service Date, the Participant shall be entitled to receive the
Retirement Benefit, payable at the time set forth under Section 5.01. 
 ARTICLE V 

MANNER OF PAYMENT OF BENEFITS 
  

	5.01	Time and Form of Payment of Retirement Benefit 

 The Participant’s Retirement Benefit under the Plan shall be paid to the Participant (or to the Participant’s Beneficiary following the date of the Participant’s death) in the form of a
lump sum payment on the earlier of (i) the date the Participant achieves age sixty-five (65) or (ii) a date that is within 90 days following the date of the Participant’s death. No other timing or form of payment will be
permitted. 
 ARTICLE VI 
 POST-TERMINATION MEDICAL BENEFITS; AMENDMENT TO TOP HAT SERP 
  

	6.01	Post-Termination Medical Benefits 

 Immediately upon the Participant’s termination of employment for any reason (including due to the Participant’s death or Disability or by virtue of the Company’s failure to renew the
Employment Term at any time), the Participant 

  

 
and his dependents shall be provided with medical benefits (either through continued participation in the Company’s medical insurance plans or through the Company’s purchase of a
medical insurance program solely for the benefit of the Participant and his dependents), on the same terms as would have applied had Participant continued to be employed with the Company under the terms of Section 6(a) of the Employment
Agreement. The foregoing benefits shall be provided to the Participant and his dependents until the earlier to occur of (x) the date on which the Participant attains age sixty-five (65) or (y) the date the Participant becomes eligible
to receive medical benefits under the terms and conditions of another employer’s medical benefits plan; provided, however, that if the Participant’s employment is terminated on account of his death, his Spouse shall be
entitled to receive the Post-Termination Medical Benefits until the date on which the Participant would, but for his death, have attained age sixty-five (65). 
  

	6.02	Amendment and Restatement of Top Hat SERP 

 The Top Hat SERP is amended and restated in its entirety in the form attached as Exhibit A to this Plan. 
 ARTICLE VII 
 MISCELLANEOUS PROVISIONS 

 

	7.01	Tax Withholding 

To the extent not previously paid by the Participant, the Company or its agent shall deduct from the distribution of the Retirement
Benefit the amount of federal and state income or other taxes, if any, that it is required to withhold. The Participant shall be responsible for the payment of any taxes due in respect of the Post-Termination Medical Benefits. 

 

	7.02	Funding 

  

	 	(a)	 The Company has contributed cash to an irrevocable grantor trust (such contribution, the “Funding”) (within the meaning of subpart E,
part 1, subchapter J, chapter 1, subtitle A of the Code, to be construed accordingly) (the “Grantor Trust”) in an amount equal to the Retirement Benefit, on the last day of the fourth quarter of Fiscal Year 2010 (either date, the
(“Funding Date”), calculated as if the Funding Date was the Date of Termination. If the Company executes any definitive agreement that contemplates transactions which, if consummated, would result in a Change of Control, the Company
shall cause the actuary who performs the actuarial calculations for the Jostens Pension Plan C (the “Pension Actuary”) to recalculate the amount of the Retirement Benefit as of the expected date of the Change of Control (the
“CIC Date”), assuming that 

  

	 	
such CIC Date was the Date of Termination, and to provide the Company with the estimated amount of any additional cash that would be required to be contributed to the Grantor Trust in order to
cause the Grantor Trust to hold cash in an amount at least equal to the Retirement Benefit as in effect on the CIC Date (the “CIC True-Up Amount”). 

In addition, at least annually following the occurrence of the Funding Date (or, if applicable, the CIC Date), the Company shall cause the
Pension Actuary to recalculate the amount of the Retirement Benefit as of the end of each plan year of the Jostens Pension Plan C (each, a “Plan Year”), assuming that the last day of such Plan Year was the Date of Termination, and
to provide the Company with the estimated amount, if any, of any additional cash that would be required to be contributed to the Grantor Trust in order to cause the Grantor Trust to hold cash in an amount at least equal to the Retirement Benefit as
in effect on the last day of such Plan Year (any such amount, the “Annual True-Up Amount”). On or as soon as administratively practicable following the last day of each such Plan Year, the Company shall contribute such Annual
True-Up Amount to the Grantor Trust. 
  

	 	(b)	The Company has contributed cash to the Grantor Trust (such contribution, the “Top Hat Funding”) in an amount equal to the Supplemental Retirement
Benefit (as such term is defined under the Top Hat SERP), on the last day of the fourth quarter of Fiscal Year 2010 (either date, the (“Top Hat Funding Date”), calculated as if the Top Hat Funding Date was the Date of Termination.
In addition to the foregoing, the Company shall require the Pension Actuary to (i) calculate the amount of the Supplemental Retirement Benefit to which the Participant would be entitled to receive under the Top Hat SERP at each time that the
Pension Actuary is required to recalculate the Retirement Benefit as provided for in Section 7.02(a), and (ii) provide the Company with the amount, if any, that would be required to be contributed to the Grantor Trust in order to cause the
Grantor Trust to hold cash in an amount at least equal to such Supplemental Retirement Benefit amount due under the Top Hat SERP at each such time. In addition, on or as soon as administratively practicable following each such time, the Company
shall contribute a true-up amount to the Grantor Trust in respect of such Top Hat SERP benefit amount. 

  

	 	(c)	Notwithstanding the provisions of Section 7.02(a) or 7.02(b), however, no contributions described in Section 7.02(a) or 7.02(b) shall be made at any time when
such contributions would subject the Participant to additional taxation pursuant to Section 409A(b)(3) of the Code or under the Pension Protection Act of 2006. 

 

	 	(d)	 The Grantor Trust assets are to be used exclusively to pay benefits under the Plan. However, in the event the Company becomes insolvent or seeks
protection under the bankruptcy laws, the Grantor Trust assets must be 

  

	 	
paid over to the Company as provided in the Grantor Trust agreement and will be subject to the claims of the Company’s general creditors. Neither the Participant nor his beneficiary shall
have any right, title or interest in or to any investments which the Company may make to aid it in meeting its obligations hereunder. To the extent that any person acquires a right to receive benefits from the Company under the Plan, such right
shall be no greater than the right of an unsecured general creditor of the Company. 

  

	 	(e)	The terms of the Company’s Grantor Trust contribution obligation shall be governed by the terms of the aforementioned trust agreement, a copy of which is attached
hereto and is incorporated herein by reference. The Company shall have the power to direct the trustee of the Grantor Trust to return to the Company or to divert to others any assets remaining in the Grantor Trust following full payment of all
obligations due in respect of the Retirement Benefit to the Participant and his Beneficiaries pursuant to the terms of the Plan. 

  

	7.03	ERISA Status 

 The
Plan is an unfunded promise to pay deferred compensation. It is not intended to comply with the rules for qualified plans in section 401(a) of the Internal Revenue Code. The Plan is designed to be exempt from the rules for employee benefit plans in
Title I (except Parts One and Five) of the Employee Retirement Income Security Act of 1974 (ERISA). Participation in the Plan is limited to a single highly compensated management employee who qualifies as such under Title I of ERISA. 

 

	7.04	Assignment 

 Except
to the extent required by law, neither the Participant nor any other person shall have the right to assign, pledge, mortgage, transfer or otherwise encumber benefits under the Plan in advance of actual receipt thereof. The Company shall not assign
any of its obligations hereunder, except as provided in Section 7.09. 
  

	7.05	Employment Rights 

The Plan is not an employment contract and it creates no right to continue Employment for any length of time. 

 

	7.06	Administration 

The Board (or its delegate) shall administer the Plan. The Board may adopt any rules necessary to administer the Plan which are not
inconsistent with its terms. The Board may delegate its authority to administer the Plan. Notwithstanding anything to the contrary herein, any action taken by the Board (or its delegatee) under this Section 7.06 may not adversely affect the
rights of the Participant under this Plan as in effect on the Effective Date. 

  

	7.07	Incompetent Persons 

If the Board finds that any person entitled to a benefit under the Plan is unable to manage his or her affairs because of legal
incompetence, the Board, in its discretion, may pay the benefit due such person to an individual deemed by the Board to be responsible for the maintenance of such person. Any such payment constitutes a complete discharge of the Company’s
liability under the Plan. 
  

	7.08	Amendment/Termination of the Plan 

 Except to the extent this Plan references provisions of the Prior Employment Agreement or the Employment Agreement, as applicable, this Plan represents the entire agreement between the Company and
Participant. The Company through action of the Board may amend or terminate the Plan by a written instrument, provided such amendment or termination may not adversely affect the rights of the Participant under this Plan as in effect on the
Effective Date. An amendment (including an amendment to terminate the Plan) to the Plan cannot reduce or eliminate the Participant’s Retirement Benefit, Post-Termination Medical Benefits or benefit under the Top Hat SERP. No amendment
(including an amendment to terminate the Plan) may be executed or made effective without the Participant’s written consent. 
  

	7.09	Joint and Several Liability; Successors 

  

	 	(a)	Joint and Several Liability Subject to the provisions of Section 7.09(b) below, each of VHC and Jostens, Inc. shall be jointly and severally liable
for any obligations of the Company to Participant under this Plan. 

  

	 	(b)	 Successors The Plan is binding on the beneficiaries, executor and administrator of the Participant. This Plan shall be assigned to any
successor in interest to substantially all of the business operations of VHC, and to any successor in interest to substantially all of the business operations of Jostens. Upon either such assignment, the rights and obligations of VHC, Jostens and
the Company hereunder shall become the rights and obligations of the applicable successor person or entity. Further, VHC and Jostens will require any successor (whether, direct or indirect, by purchase, merger, consolidation, or otherwise) to all or
substantially all of the business and/or assets of VHC or Jostens, as applicable, to assume expressly and agree to perform this Plan in the same manner and to the same extent that VHC, Jostens and the Company would be required to perform it if no
such succession had taken place. On and after any such succession, as used in this Plan, the terms “VHC”, “Jostens” and “the Company” shall mean, respectively, VHC, Jostens, the Company, and any
successor to the business and/or assets of VHC or Jostens, as applicable, which is required by this Section 7.09(b) to assume and agree to perform this Plan or which otherwise assumes and agrees to perform this Plan; provided,
however, in the event that any successor, as described 

  

	 	
above, agrees to assume this Plan in accordance with the preceding sentence, as of the date such successor so assumes this Plan, VHC shall cease to be liable for any of the obligations contained
in this Plan. 

  

	7.10	Governing Law; Dispute Resolution; Section 409A 

  

	 	(a)	Governing Law The validity and construction of the Plan is governed by the laws of the State of New York without giving effect to the principles of
conflicts of law. Further, notwithstanding anything to the contrary herein, the Plan shall be construed in accordance with the terms of Section 409A, wherever and to the extent applicable. 

 

	 	(b)	Dispute Resolution; Legal Fees In the event of any controversy among the parties hereto arising out of, or relating to, this Plan which cannot be settled
amicably by the parties, such controversy shall be finally, exclusively and conclusively settled by mandatory arbitration conducted expeditiously in accordance with the American Arbitration Association rules, by a single independent arbitrator. Such
arbitration process shall take place within the Armonk, New York metropolitan area. The decision of the arbitrator shall be final and binding upon all parties hereto and shall be rendered pursuant to a written decision, which contains a detailed
recital of the arbitrator’s reasoning. Judgment upon the award rendered may be entered in any court having jurisdiction thereof. Each party shall bear its own legal fees and expenses, unless otherwise determined by the arbitrator;
provided, however, that on and after a Change of Control, the Company shall be liable for all legal fees and expenses incurred by the Participant in connection with any dispute relating to this Plan, so long as the arbitrator does not
determine that any material claims made by the Participant with respect to this Plan were frivolous or made in bad faith. 

  

	 	(c)	 Section 409A In the event that it is reasonably determined by the Company that, as a result of Section 409A, any of the
payments that Participant is entitled to under the terms of this Plan or any nonqualified deferred compensation plan (as defined under Section 409A) may not be made at the time contemplated by the terms hereof or thereof, as the case may be,
without causing Participant to incur additional taxes, penalties or interest under Section 409A, the Company will make such payment on the first day that would not result in the Participant incurring any tax liability under Section 409A,
which day, if the Participant is a “specified employee” within the meaning of Section 409A, shall be the first day following the six-month period beginning on the date of the Participant’s Date of Termination. For purposes of
Section 409A, references herein to the Participant’s “termination of employment” shall refer to the Participant’s “separation from service” with the Company within the meaning of Section 409A. In addition to
the foregoing, in the event of an “asset purchase transaction” within the meaning of Section 409A, the Company shall not execute any agreement of the type contemplated under

  

	 	
Treas. Reg. 1.409A-1(h)((4), if applicable, with any buyer, purchaser or other successor to any of the assets of any member of the Company, that if the Participant ceases to perform services to
the Company or any member thereof in connection with the sale of any such assets, such cessation from service does not constitute a “separation from service” within the meaning of Section 409A. 

 

	7.11	Construction 

  

	 	(a)	Interpretation of Plan Any dispute regarding the construction or interpretation of the language of the Plan shall be resolved in accordance with the
dispute resolution provisions set forth in Section 7.10(b). 

  

	 	(b)	Invalidity of Any Provision In the event any provision of the Plan is declared to be invalid, in whole or in part, such provision is null and void. The
remaining provisions of the Plan are unaffected and remain in full force and effect. However, the Board, in its discretion may construe the provision in such a manner that it is valid in the jurisdiction where it is declared to be invalid.

  

	 	(c)	Enforceability of Any Provision A provision of the Plan which is invalid in any jurisdiction remains in effect and is enforceable in all jurisdictions in
which the provision is valid. 

  

 EXECUTION 
 WHEREFORE, the Company and Participant have executed this Plan on the
31st day of December, 2012. 

 

			
		 	VISANT HOLDING CORP.
		
	By	 	 /s/ Marie D. Hlavaty

		
	Its	 	 SVP

		
		 	JOSTENS, INC.
		
	By	 	 /s/ Marie D. Hlavaty

		
	Its	 	 SVP

		
		 	PARTICIPANT
		
		 	 /s/ Marc L. Reisch

		 	Marc L. Reisch

  

	
	ATTEST:
	
	 /s/ Christine HoyEX-10.9

 EXHIBIT 10.9 
 EXECUTION COPY 
 SECOND AMENDED AND RESTATED 

EXECUTIVE SUPPLEMENTAL RETIREMENT AGREEMENT 

THIS AMENDED AND RESTATED EXECUTIVE SUPPLEMENTAL RETIREMENT AGREEMENT is effective as of the 31st day of December, 2012 (the “Effective Date”) by and
between Visant Holding Corp., a Delaware corporation (“Visant”), and Marc L. Reisch (hereinafter “Employee”). 
 WHEREAS, Employee was employed by and appointed an Executive Officer (as defined below) of Employer (as defined below) effective October 4, 2004, and Employee continues to be such an Executive
Officer; 
 WHEREAS, Employee and Visant entered into an Executive Supplemental Retirement Agreement effective as of
October 4, 2004 (the “Original Agreement”); 
 WHEREAS, such Original Agreement was previously amended and
restated to reflect certain technical requirements of Code section 409A on December 10, 2008 and was further amended as of May 17, 2010 pursuant to the Marc L. Reisch 2010 Supplemental Executive Retirement Plan, effective May 17, 2010
(the “2010 SERP”); 
 WHEREAS, the Original Agreement is now being further amended and restated to reflect
modifications to the calculation of the payments due hereunder in connection with certain actions being taken by Employer to freeze benefits under Employer’s tax-qualified defined benefit pension plan, which modifications include
(i) freezing the benefit calculation hereunder and (ii) Employer waiving certain age and service requirements necessary to earn the benefit due hereunder; 
 WHEREAS, this Agreement supersedes the Original Agreement and prior amendments thereto, including those amendments contained in the 2010 SERP; and 

WHEREAS, Employer and Employee intend that this Agreement comply with the requirements of Code section 409A. 

NOW, THEREFORE, it was agreed and continues to be agreed as follows: 

1. Definitions. For all purposes of this Agreement, except as otherwise expressly provided, or unless the context otherwise
requires, the terms defined in this section have the meanings assigned to them and include the plural as well as the singular. Certain terms defining the parties hereto are defined in the first paragraph of this instrument. 

A. “Base Salary” means the Employee’s annual rate of base salary from Employer as of December 31,
2012, exclusive of any and all other compensation paid or to be paid by an Employer including, but not limited to, bonuses, performance awards, vehicle allowances and financial services, and without regard to any elective deferral thereof pursuant
to any benefit plan maintained by an Employer. 

 B. “Code” means the Internal Revenue Code of 1986, as amended
(including, when the context requires, all regulations, interpretations and rulings issued thereunder). 
 C.
“Employer” means Visant Holding Corp. and all of its direct or indirect subsidiaries in which it directly or indirectly has at least an eighty percent (80%) ownership interest, and any other trade or business with whom which Visant
Holding Corp. would be considered a single employer under Code section 414(b) or 414(c), including, without limitation, Jostens Inc. 
 D. “Executive Officer” means all corporate officers approved by the board of directors of Visant. 
 E. “Full-time Employment” means a year during which the Employee has actively worked for the Employer for at least one thousand (1,000) hours as an Executive Officer. A year shall be
defined as a period of one year beginning on the first day of employment, or the effective date of the Original Agreement if later, and on each anniversary of that date. 

F. “Named Beneficiary” means the beneficiary or beneficiaries specifically named and identified on the
Employee’s group life insurance policies with Employer. In the event of multiple life insurance policies, the beneficiary designation(s) on the policy with the greatest dollar value will govern. 

G. “Supplemental Retirement Benefit” means the benefit to be paid as described and pursuant to the calculations
set out in Section 2 herein. 
 H. “Termination of Employment” means a severance of an
Employee’s employment relationship with all Employers for any reason, other than on account of death (or for the avoidance of doubt, on account of Total Disability), provided such termination constitutes a “separation from service”
within the meaning of Code section 409A, and any change in employment that is deemed to constitute a “separation from service” under Code section 409A. 

I. “Time of Service” means the number of years spent by the Employee in Full-Time Employment beginning on the
effective date of the Original Agreement and ending on (and including) December 31, 2012; provided that no credit will be allowed for Full-Time Employment or service which occurred prior to Employee’s attainment of the age of thirty (30).

 J. “Total Disability” means total disability as determined under Employer’s Long-Term
Disability Insurance Program, provided the Employee is “disabled” within the meaning of Code section 409A(a)(2)(C). 

2. Supplemental Retirement Benefit. Effective as of the Effective Date, the Employee shall be fully vested in the Supplemental
Retirement Benefit as defined herein. Subject to the foregoing, on the later to occur of (a) the Employee’s Termination of Employment and (b) the earlier of (i) (A) if the Employee’s Termination of Employment occurs
prior to the 

  
 2 

 
date the Employee achieves age sixty (60), then on the date the Employee achieves age sixty (60) or (B) if the Employee’s Termination of Employment occurs after the date the
Employee achieves age sixty (60) but prior to achieving age sixty-five (65), then on the date the Employee achieves age sixty-five (65) and (ii) a date that is within 90 days following the date of the Employee’s death or Total
Disability (the applicable payment date, the “Payment Date”), the Employee shall be entitled to receive, in the form of a lump sum payment, an amount equal to the present value of the equal monthly installments otherwise payable to the
Employee during his lifetime, where each such monthly payment would have been equal to (a) the product of (x) one percent (1%) of the Employee’s Base Salary, multiplied by (y) the Employee’s Time of Service with the
Employer, all as determined using the actuarial assumptions used for purposes of determining a lump sum payment under the Jostens Pension Plan C, as in effect on December 31, 2012. 

3. Survivor Benefit. If the Employee has experienced a Termination of Employment or a Total Disability before the Employee’s
death, whether or not the payment of the Supplemental Retirement Benefit has commenced, then upon the Employee’s death, Employer shall pay to the Employee’s surviving spouse, if any, monthly Supplemental Retirement Benefit payments equal
to fifty percent (50%) of the monthly Supplemental Retirement Benefit that the Employee was receiving or would have received had the Employee’s benefit pursuant to Section 2 or Section 5, as applicable, commenced prior to the
Employee’s death and not been paid out in a lump sum. The first payment shall be due as of the later of (a) the calendar month during which the Employee died and (b) the date as of which payment would have been made to the Employee
pursuant to Section 2 or Section 5, as applicable. Payments to the Employee’s surviving spouse shall cease in the month during which the Employee, if living, would have attained age 80 or the month in which the spouse dies, whichever
comes earlier. 
 For purposes of the survivor benefit to be paid under this Section 3, the only person eligible for this
benefit shall be the then living current spouse of the Employee. No survivor benefit payments shall be paid under this Section 3 to any other heirs or beneficiaries of the Employee or to any heirs or beneficiaries of the Employee’s spouse
upon the spouse’s death. 
 If payments are being paid under this Section 3, no payments are owed by Employer under
any other Section of this Agreement, specifically including but not limited to Section 4. 
 4. Pre-retirement Death
Benefit. If the Employee dies prior to: 
  

	 	1)	his or her Total Disability (and has not recovered from such Total Disability), or 

 

	 	2)	Termination of Employment, 

 Employer shall pay
a pre-retirement death benefit to the Employee’s Named Beneficiary in a single lump sum amount equal to twice the Employee’s Base Salary. Such payment shall be made as soon as administratively practical after Visant receives written notice
of the Employee’s death. 

  
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 If payments are being paid under this Section 4, then no payments are owed by the
Employer under any other Section of this Agreement, specifically including but not limited to Sections 2 and 3. 
 5. Total
Disability. As stated in Section 2 above, effective as of the Effective Date, the Employee shall be fully vested in the Supplemental Retirement Benefit. If, prior to the Employee’s Termination of Employment or death, the Employee
experiences a Total Disability, the lump sum payment of the Supplemental Retirement Benefit, as calculated under Section 2, shall be paid on the Payment Date, in lieu of any payment under Section 2. 

6. Termination of Employment. If the Employer determines that the Employee is a “key employee” of a publicly traded
corporation within the meaning of Code section 409A(a)(2)(B)(i), then any distributions to the Employee arising on account of the Employee’s Termination of Employment shall be suspended for six months following such Termination of Employment.
Any payments that were otherwise payable during the six-month suspension period referred to in the preceding sentence, will be paid as soon as administratively practicable, but not more than 90 days, after the end of such six-month suspension
period. 
 7. Small Benefit. If, at the time benefit payments are scheduled to commence under this Agreement to the
Employee or the Employee’s surviving spouse, the lump sum present value of such benefit is less than $100,000, then such benefit will be paid in a single lump sum. 
 The present value of such benefit will be determined using a reasonable life expectancy table used under the Jostens Pension Plan D (or any such successor or replacement plan) and a discount equal to the
prime rate in use by the Wells Fargo Bank, Minneapolis, Minnesota, or any successor organization, at the time of the Employee’s termination or death. A payment pursuant to this Section 7 shall be in lieu of all other benefits otherwise due
or payable under this Agreement. 
 8. No Acceleration. Except as provided in Section 7, neither the time nor
schedule of any benefit payment under this Agreement may be accelerated, except as follows: 
 A.
To the extent the Employer determines it necessary to withhold for the payment of FICA taxes imposed under Code section 3101, 3121(a) or 3121(v)(2) and to pay the additional federal income tax under Code section 3401 or the corresponding withholding
provisions of applicable state, local or foreign tax laws as a result of the payment of the FICA taxes, as permitted under Code section 409A. 
 B. Upon a termination of this Agreement, if and only to the extent and at the time permitted under Code section 409A and only if the Employer agrees to comply with the requirements of such termination
imposed by Code section 409A. 
 9. Life Insurance Contract. Employer has the right to elect to purchase a life insurance
contract or contracts on the life of the Employee, for the purpose of providing Employer with cash funds to meet and discharge the payments to be made by it under this Agreement. In such event, Employer shall at all times be the sole and absolute
owner of any such life insurance contract or contracts and the sole beneficiary thereof, and shall have the full and unrestricted right to use or exercise all values, privileges and options available thereunder as it

  
 4 

 
may desire, without the knowledge or consent of any other person or persons. It is expressly understood and agreed that notwithstanding any of the terms, provisions or conditions of this
Agreement, neither the Employee nor his or her beneficiary, his or her estate, or any other person, persons, or their executors or administrators shall have any right, title or interest whatsoever in or to any such life insurance contract or
contracts. 
 10. Discharge for Cause. Notwithstanding any other provisions of this Agreement to the contrary, in the
event the Employee’s employment is terminated for cause, he or she shall forfeit all amounts otherwise due or payable to him or her hereunder. For purposes of this Agreement, “terminated for cause” shall mean a Termination of
Employment on account of the Employee’s poor or unsatisfactory performance or misconduct, which has or may result in significant injury to the Employer, its business reputation or financial structure. 

11. Noncompete. In consideration for the benefits to be paid to the Employee hereunder, the Employee agrees that from the date of
his or her Termination of Employment and during the entire term he or she is receiving any payments under this Agreement he or she will refrain from performing services of any kind, as an employee or otherwise, whether directly or indirectly, to or
for the benefit of any person, firm or corporation whose business the board of directors of Visant shall in good faith determine to be competitive with any of the businesses that the Employer was involved in at the time of the Employee’s
retirement. Notice of such determination shall be mailed to the Employee at his or her last known mailing address; in the event that the Employee fails to discontinue such activities, all amounts then remaining unpaid under this Agreement shall be
automatically forfeited, and the Employee agrees that the Employer shall have no past or future liability to him or her or to any other person hereunder. 
 12. Employment at Will. 
 The Employee hereby acknowledges that he or she is
an Employee at will and that nothing contained herein constitutes any obligation or commitment by the Employer to continue the Employee in the Employer’s employment. 
 13. Release. As a condition to qualifying for any of the benefit payments provided for hereunder, the Employee at his or her Termination of Employment and prior to receiving any payments under this
Agreement, agrees he or she must execute and not revoke a general release agreement releasing the Employer and its directors, officers, employees and agents from any and all claims or actions of any kind he or she may have against it and them
arising out of the Employee’s employment with the Employer. Employee must execute and return the release to the Employer by the date specified in the release following his Termination of Employment and not revoke his or her signature within the
seven (7) days thereafter. If Employee does not execute, or executes but revokes, the release, Employer shall be entitled not to commence, or to cease (if any monthly benefits have already been paid) paying any further Supplemental Retirement
Benefit payments, and Employee shall have forfeited all rights to any such payments. 
 14. Additional Considerations.

 A. Neither the Employee, his or her beneficiary, nor any other person claiming through or under him or her
shall have any right to commute, encumber, or 

  
 5 

 
dispose of the right to receive payments hereunder, all of which payments and the right thereto are expressly declared to be nonassignable. In the event of any attempted assignment or other
disposition, all benefits hereunder are forfeited and Employer shall have no further liability to Employee hereunder. This paragraph shall not, however, restrict a beneficiary’s exercise of a power of appointment conferred upon such beneficiary
by the Employee’s beneficiary designation. 
 B. This Agreement shall be binding upon and inure to the
benefit of any successor of Visant, including, but not limited to, any person, firm, corporation or other business entity which at any time, whether by merger, purchase, or otherwise acquires all or substantially all of the assets or business of
Visant, and upon the Employee and any other person claiming through or under the Employee. 
 C. Visant shall
have the discretionary authority and power to make all determinations as to the rights to benefits under this Agreement. Any decision by denying a claim by the Employee and any other person claiming through or under the Employee for benefits under
this Agreement shall be stated in writing and delivered or mailed to the Employee or such other person. Such decision shall set forth the specific reasons for the denial, written to the best of Visant’s ability in a manner that may be
understood without legal or actuarial counsel. In addition, Visant shall afford a reasonable opportunity to the Employee or such other person for a full and fair review of the decision denying such claim. 

D. This Agreement constitutes the entire agreement regarding the subject matter herein and supersedes the Original
Agreement as the same has been previously amended and restated or amended, including pursuant to the 2010 SERP. This Agreement may not be amended, altered or modified, except by a written instrument signed by the parties hereto, or their respective
successors or assigns, and may not be otherwise terminated except as provided herein. 
 E. The parties
acknowledge and agree that, to the extent applicable, this Agreement shall be interpreted in accordance with Code section 409A and Department of Treasury Regulations and other interpretive guidance issued thereunder, including without limitation any
such regulations or other guidance that may be issued after the Effective Date. Notwithstanding any provision of this Agreement to the contrary, in the event that Visant determines that any amounts payable hereunder will be immediately taxable to
the Executive under Code section 409A and related Department of Treasury guidance, Visant may (a) adopt such amendments to this Agreement and appropriate policies and procedures, including amendments and policies with retroactive effect, that
Visant determines necessary or appropriate to preserve the intended tax treatment of the benefits provided by this Agreement and/or (b) take such other actions as Visant determines necessary or appropriate to comply with the requirements of
Code section 409A and related Department of Treasury guidance, including such Department of Treasury guidance and other interpretive materials as may be issued after the Effective Date. 

  
 6 

 [Signature page of Second Amended and Restated Executive Supplemental Retirement
Agreement] 
 IN WITNESS WHEREOF, the parties have executed this Agreement in counterparts, in duplicate, to be effective on
the date first written above. 
  

							
	EMPLOYEE:	  		  	VISANT HOLDING CORP.:
				
	 /s/ Marc L. Reisch
	  		  	By	 	 /s/ Marie D. Hlavaty

	Marc L. Reisch	  		  		 	
		  		  	Its	 	 SVP

  
 7

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