Document:

Long-Term Growth Plan

 Exhibit 10.1 
  
 Long-Term Growth Plan 
  

	1.	Participants/Eligibility 

  

	 	1.1.	Selected key employees of Universal Orlando (“UO”) or Universal Parks & Resorts (“UPR”) (jointly, the “Company”) are eligible to participate in the
Universal Orlando Long-Term Growth Plan (the “Plan”). Eligibility will be limited to: (a) UO Executive Committee members; (b) UO business unit heads; and (c) select UO and USRG executives who, by nature of their position, can and do have
measurable impact upon the results and growth of UO. The initial list of participants is attached hereto as Attachment B. 

  

	 	1.2.	Plan will not be subject to ERISA, nor qualified under Section 401(a) of the Internal Revenue Code (the “Code”). Plan will commence on January 1, 2005.

  

	2.	Purpose 

  
 The purpose of the Plan is to provide selected key employees the opportunity to benefit from the growth in value of Universal Orlando, thus providing an
increased incentive for those employees to contribute to the future success and prosperity of UO, enhancing the value of UO for the benefit of UO’s partners, and increasing the ability of UO to attract and retain key executives of exceptional
skill. 
  

	3.	Administration 

  

	 	3.1.	Except as otherwise provided, the UO Park Advisory Board (the “Board”) or such other persons designated by the Board administers the Plan and has full power to grant
participation (“Awards”), construe and interpret the Plan, establish and amend rules and regulations for its’ administration, and perform all other acts relating to the Plan that it believes reasonable and proper.

  

	 	3.2.	After inception, no additional participants may be added to the Plan nor may any additional VARs (as defined below) be granted, except with the unanimous approval of a 3-member
subcommittee of the Board, consisting of one representative of each partner of UO (initially, Howie Lipson representing Blackstone and Deborah Reif representing NBCU) and one representative of the participants (initially, Tom Williams).

  

	4.	Awards 

  

	 	4.1.	Participation in the Plan will be granted to selected key executives as defined above. Any such employee who has been selected by the Board to participate is herein referred to as a
“Participant”. 

	 	4.2.	Under the Plan, each Participant will be granted one or more value appreciation rights (“VARs”). The value of such VARs will be determined as defined below. All awards
under the Plan will be paid in cash. 

  

	5.	VAR 

  

	 	5.1.	The value of a VAR will, in general, be based upon the growth in market value of the equity ownership interests of the ownership partners (NBCU and the Blackstone Group, the
“Partners”) in UO. A pool will be established for valuing the VARs (the “Pool”). The Pool will be equal to 2% of the growth in Equity Value (defined as total market value of UO less outstanding debt). The initial equity value
(“Initial Equity Value”) will be set as of January 1, 2005 and will be as detailed in Attachment A hereto. 

  

	 	5.2.	The value of a VAR will be determined by the following formula: 

  

							
	 	 	 VAR $ Value  =  
	 	 Total Pool $ Value

	 	 
	 	 	Total Number of VARs outstanding	 	 

  

	6.	Exercise 

  

	 	6.1.	Each VAR will be triggered and automatically become exercisable and payable to a Participant upon the earlier of: 

  

	 	(a)	A change in ownership interest of UO (defined as any event, change, sale, or other activity that results in any ownership structure of UO wherein NBCU (or its’ successor)
ceases to hold at least 50% ownership of UO); 

  

	 	(b)	January 1, 2008 (the “Exercise Date”). 

  

	 	6.2.	In the event that payment is triggered under the Plan due to 6.1 (a) above (a change in ownership interest), the value of the Pool shall be equal to 2% of the difference between:

  

	 	(a)	Total Market Value of UO realized in such change of ownership, less outstanding debt; and 

  

	 	(b)	The Initial Equity Value pursuant to Section 5.1 

  
 If less than 100% of the ownership interest of UO changes, then the value of the interest sold shall be used as a proxy to calculate the total market
value of UO for purposes of the calculation in Section 6.2. 
  

	 	6.3.	In the event that payment is triggered under the Plan pursuant to Section 6.1(b) above (no change in ownership), then the value of the Pool shall be equal to 2% of the difference
between: 

  

	 	(a)	EBITDA for the 12 month fiscal period ending on or about December 31, 2007 times 9.93, less outstanding debt as of December 31, 2007: and 

	 	(b)	The Initial Equity Value pursuant to Section 5.1 

  

	 	6.4.	In the event that VARs become triggered and exercisable pursuant to Section 6.1 (b) above (no change in ownership), then no participant may receive a payout under the Plan greater
than (a) in the case of Vice Presidents, an amount equal to 50% of their Total Compensation (defined as equal to base salary plus Annual Incentive Plan target award) as of 1/1/05 or (b) in the case of Senior Vice Presidents, Executive Vice
Presidents, Presidents, COO’s and/or CEO’s, an amount equal to 100% of their Total Compensation (as hereinbefore defined) as of 1/1/05. 

  

	 	6.5.	In the event of a change in ownership interest in UO, no participant may receive any payment hereunder unless the participant remains actively employed by UO or any successor entity
for six (6) months after said change in ownership; provided that this provision does not apply to any participant who (a) is involuntarily terminated by UO or any successor entity within said six months period or (b) any participant covered by the
provisions of Sections 7.2 or 7.3 herein. 

  

	7.	Death or Termination of Employment; Assignment 

  
 Each award is, during a Participant’s lifetime, payable only to the Participant, and neither it nor any right under the Plan is transferable,
assignable or subject to attachment, execution or similar process. 
  

	 	7.1.	If a Participant ceases to be employed by UO or UPR, other than by reason of Retirement, Disability, Termination (other than Termination for Cause) (each as defined below) or Death,
any participation in the Plan, and any VARs granted to Participant will be cancelled, and all rights under the Plan will terminate on the date of cessation of employment. 

  

	 	7.2.	If a Participant ceases to be employed by reason of Retirement, Disability, or Termination (other than Termination for Cause), any VARs held by Participant will continue under the
Plan, except that the value of the VAR will be pro-rated by multiplying the value of the VARs held by the following pro-ration calculation: 

  

	
	 Participants’ active employment (in months) from Jan. 1, 2005 to date of cessation of employment

	Period between Jan. 1, 2005 and the Exercise Date (in months)

  
 Provided, that in the
event of cessation of employment due to Termination (other than Termination for Cause), no Participant will be allowed to continue under the Plan or receive any payout or award thereunder unless they have been an active participant in the Plan for
at least 9 months. 
  

	 	7.3.	If a Participant dies while employed by the Company, or at any time after cessation of employment by reason of Retirement, Disability or Termination (other than Termination for
Cause), any VARs held by the Participant shall continue under the Plan, except that 

 the value of the VAR will be pro-rated by multiplying the value of the VARs held by the following
pro-ration calculation: 
  

	
	 Participants’ active employment (in months) from Jan. 1, 2005 to date of cessation of employment

	Period between Jan. 1, 2005 and the Exercise Date (in months)

  
 Such award will be
payable to the person or persons to whom the Participants’ rights under the Plan shall pass by will or by applicable laws of descent and distributions. 
  

	 	7.4.	If a Participant is added to the Plan after the initial grant of VARs, the value of their VAR’s will be pro-rated by multiplying the value of the VARs held by the following
pro-ration calculations: 

  

	
	 Participants’ active employment (in months) from date of participation in Plan to Exercise Date

	Period between Jan. 1, 2005 and the Exercise Date (in months)

  

	 	7.5.	For purposes hereof, “Retirement” means separation from service with the Company on or after the attainment of age 65 or, with the prior written consent of the Company,
retirement at an earlier age. “Disability” means inability to engage in any substantial gainful activity by reason of a medically determinable physical or mental impairment that constitutes a permanent and total disability, as defined in
Section 22(e)(3) of the Code. The determination whether a Participant has suffered a Disability shall be made by the Board based upon such evidence as it deems necessary and appropriate. “Termination” means any involuntary termination of
employment other than Termination for Cause. “Termination for Cause” means termination of employment with the Company due to insubordination, willful misconduct, willful failure to implement corrective actions, misappropriation of any
funds or property of the Company, unreasonable neglect or refusal to perform duties assigned during employment or the conviction of a felony. 

  

	8.	Amendment and Termination of the Plan 

  
 At any time, or from time to time, the Board may suspend or terminate the Plan in whole or in part or amend it in such respects as it may deem
appropriate; provided, however, that no amendment, suspension or termination of the Plan may, without the Participant’s consent, impair any of the rights or obligations under any VAR previously granted to a Participant. 
  

	9.	Miscellaneous 

  
 All Awards will be evidenced by written agreements executed by the Board and the Participant. 
  
 The right of the Company to terminate at will (whether by dismissal,
discharge or otherwise) a Participant’s employment with it at any time is specifically reserved.Long-Term Growth Plan

 Exhibit 10.1 
  
 Long-Term Growth Plan 
  

	1.	Participants/Eligibility 

  

	 	1.1.	Selected key employees of Universal Orlando (“UO”) or Universal Parks & Resorts (“UPR”) (jointly, the “Company”) are eligible to participate in the
Universal Orlando Long-Term Growth Plan (the “Plan”). Eligibility will be limited to: (a) UO Executive Committee members; (b) UO business unit heads; and (c) select UO and USRG executives who, by nature of their position, can and do have
measurable impact upon the results and growth of UO. The initial list of participants is attached hereto as Attachment B. 

  

	 	1.2.	Plan will not be subject to ERISA, nor qualified under Section 401(a) of the Internal Revenue Code (the “Code”). Plan will commence on January 1, 2005.

  

	2.	Purpose 

  
 The purpose of the Plan is to provide selected key employees the opportunity to benefit from the growth in value of Universal Orlando, thus providing an
increased incentive for those employees to contribute to the future success and prosperity of UO, enhancing the value of UO for the benefit of UO’s partners, and increasing the ability of UO to attract and retain key executives of exceptional
skill. 
  

	3.	Administration 

  

	 	3.1.	Except as otherwise provided, the UO Park Advisory Board (the “Board”) or such other persons designated by the Board administers the Plan and has full power to grant
participation (“Awards”), construe and interpret the Plan, establish and amend rules and regulations for its’ administration, and perform all other acts relating to the Plan that it believes reasonable and proper.

  

	 	3.2.	After inception, no additional participants may be added to the Plan nor may any additional VARs (as defined below) be granted, except with the unanimous approval of a 3-member
subcommittee of the Board, consisting of one representative of each partner of UO (initially, Howie Lipson representing Blackstone and Deborah Reif representing NBCU) and one representative of the participants (initially, Tom Williams).

  

	4.	Awards 

  

	 	4.1.	Participation in the Plan will be granted to selected key executives as defined above. Any such employee who has been selected by the Board to participate is herein referred to as a
“Participant”. 

	 	4.2.	Under the Plan, each Participant will be granted one or more value appreciation rights (“VARs”). The value of such VARs will be determined as defined below. All awards
under the Plan will be paid in cash. 

  

	5.	VAR 

  

	 	5.1.	The value of a VAR will, in general, be based upon the growth in market value of the equity ownership interests of the ownership partners (NBCU and the Blackstone Group, the
“Partners”) in UO. A pool will be established for valuing the VARs (the “Pool”). The Pool will be equal to 2% of the growth in Equity Value (defined as total market value of UO less outstanding debt). The initial equity value
(“Initial Equity Value”) will be set as of January 1, 2005 and will be as detailed in Attachment A hereto. 

  

	 	5.2.	The value of a VAR will be determined by the following formula: 

  

							
	 VAR $ Value
	 	=	 	            Total Pool $
Value                    	  	 
	 	 	 	 	Total Number of VARs outstanding	  	 

  

	6.	Exercise 

  

	 	6.1.	Each VAR will be triggered and automatically become exercisable and payable to a Participant upon the earlier of: 

  

	 	(a)	A change in ownership interest of UO (defined as any event, change, sale, or other activity that results in any ownership structure of UO wherein NBCU (or its’ successor)
ceases to hold at least 50% ownership of UO); 

  

	 	(b)	January 1, 2008 (the “Exercise Date”). 

  

	 	6.2.	In the event that payment is triggered under the Plan due to 6.1 (a) above (a change in ownership interest), the value of the Pool shall be equal to 2% of the difference between:

  

	 	(a)	Total Market Value of UO realized in such change of ownership, less outstanding debt; and 

  

	 	(b)	The Initial Equity Value pursuant to Section 5.1 

  
 If less than 100% of the ownership interest of UO changes, then the value of the interest sold shall be used as a proxy to calculate the total market
value of UO for purposes of the calculation in Section 6.2. 
  

	 	6.3.	In the event that payment is triggered under the Plan pursuant to Section 6.1(b) above (no change in ownership), then the value of the Pool shall be equal to 2% of the difference
between: 

  

	 	(a)	EBITDA for the 12 month fiscal period ending on or about December 31, 2007 times 9.93, less outstanding debt as of December 31, 2007: and 

	 	(b)	The Initial Equity Value pursuant to Section 5.1 

  

	 	6.4.	In the event that VARs become triggered and exercisable pursuant to Section 6.1 (b) above (no change in ownership), then no participant may receive a payout under the Plan greater
than (a) in the case of Vice Presidents, an amount equal to 50% of their Total Compensation (defined as equal to base salary plus Annual Incentive Plan target award) as of 1/1/05 or (b) in the case of Senior Vice Presidents, Executive Vice
Presidents, Presidents, COO’s and/or CEO’s, an amount equal to 100% of their Total Compensation (as hereinbefore defined) as of 1/1/05. 

  

	 	6.5.	In the event of a change in ownership interest in UO, no participant may receive any payment hereunder unless the participant remains actively employed by UO or any successor entity
for six (6) months after said change in ownership; provided that this provision does not apply to any participant who (a) is involuntarily terminated by UO or any successor entity within said six months period or (b) any participant covered by the
provisions of Sections 7.2 or 7.3 herein. 

  

	7.	Death or Termination of Employment; Assignment 

  
 Each award is, during a Participant’s lifetime, payable only to the Participant, and neither it nor any right under the Plan is transferable,
assignable or subject to attachment, execution or similar process. 
  

	 	7.1.	If a Participant ceases to be employed by UO or UPR, other than by reason of Retirement, Disability, Termination (other than Termination for Cause) (each as defined below) or Death,
any participation in the Plan, and any VARs granted to Participant will be cancelled, and all rights under the Plan will terminate on the date of cessation of employment. 

  

	 	7.2.	If a Participant ceases to be employed by reason of Retirement, Disability, or Termination (other than Termination for Cause), any VARs held by Participant will continue under the
Plan, except that the value of the VAR will be pro-rated by multiplying the value of the VARs held by the following pro-ration calculation: 

  
 Participants’ active employment (in months) from Jan. 1, 2005 to date of cessation of employment 
 Period between Jan. 1, 2005 and the Exercise Date (in months) 
  
 Provided, that in the event of cessation of employment due to Termination (other than Termination for Cause), no Participant will be allowed to continue
under the Plan or receive any payout or award thereunder unless they have been an active participant in the Plan for at least 9 months. 
  

	 	7.3.	If a Participant dies while employed by the Company, or at any time after cessation of employment by reason of Retirement, Disability or Termination (other than Termination for
Cause), any VARs held by the Participant shall continue under the Plan, except that 

 the value of the VAR will be pro-rated by multiplying the value of the VARs held by the following
pro-ration calculation: 
  

	
	Participants’ active employment (in months) from Jan. 1, 2005 to date of cessation of employment
	Period between Jan. 1, 2005 and the Exercise Date (in months)

  
 Such award will be
payable to the person or persons to whom the Participants’ rights under the Plan shall pass by will or by applicable laws of descent and distributions. 
  

	 	7.4.	If a Participant is added to the Plan after the initial grant of VARs, the value of their VAR’s will be pro-rated by multiplying the value of the VARs held by the following
pro-ration calculations: 

  

	
	Participants’ active employment (in months) from date of participation in Plan to Exercise Date
	Period between Jan. 1, 2005 and the Exercise Date (in months)

  

	 	7.5.	For purposes hereof, “Retirement” means separation from service with the Company on or after the attainment of age 65 or, with the prior written consent of the Company,
retirement at an earlier age. “Disability” means inability to engage in any substantial gainful activity by reason of a medically determinable physical or mental impairment that constitutes a permanent and total disability, as defined in
Section 22(e)(3) of the Code. The determination whether a Participant has suffered a Disability shall be made by the Board based upon such evidence as it deems necessary and appropriate. “Termination” means any involuntary termination of
employment other than Termination for Cause. “Termination for Cause” means termination of employment with the Company due to insubordination, willful misconduct, willful failure to implement corrective actions, misappropriation of any
funds or property of the Company, unreasonable neglect or refusal to perform duties assigned during employment or the conviction of a felony. 

  

	8.	Amendment and Termination of the Plan 

  
 At any time, or from time to time, the Board may suspend or terminate the Plan in whole or in part or amend it in such respects as it may deem
appropriate; provided, however, that no amendment, suspension or termination of the Plan may, without the Participant’s consent, impair any of the rights or obligations under any VAR previously granted to a Participant. 
  

	9.	Miscellaneous 

  
 All Awards will be evidenced by written agreements executed by the Board and the Participant. 
  
 The right of the Company to terminate at will (whether by dismissal,
discharge or otherwise) a Participant’s employment with it at any time is specifically reserved.

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