Document:

Exhibit 10.1

 

Subscription
Agreement

 

This Subscription
Agreement (this “Agreement”) is made and entered into as of December 31, 2015 by and between GREENPRO
CAPITAL CORP., a Nevada corporation (the “Company”) and the undersigned (the “Purchaser”).
The Purchaser, together with the Company shall be referred to as the “Parties”.

 

WHEREAS, the
Company desires to issue and sell to the Purchaser, and the Purchaser desires to purchase from the Company [number of shares]
of common stock, par value $0.0001 per share of the Company (“Common Stock”) pursuant to an exemption from registration
under Section 4(a)(2), Regulation D, and/or Regulation S under the Securities Act of 1933, as amended (the “1933 Act”)
or other applicable exemptions on the terms and conditions set forth in this Agreement.

 

NOW, THEREFORE,
in consideration of the mutual covenants set forth herein, and for other good and valuable consideration, the receipt and sufficiency
of which is hereby acknowledged, the Parties hereby agree as follows:

 

		1.	Securities Sale and Purchase. The Company shall issue and sell to the Purchaser and the
Purchaser agrees to purchase from the Company [number of shares] of Common Stock of the Company (the “Shares”
or the “Securities”) at a price of $1.5 per share for a total amount of US$ [total subscription amount] (the
“Purchase Price”) pursuant to an exemption from registration provided by Section 4(2), Regulation D, and/or Regulation
S promulgated under the 1933 Act or other applicable exemption.

 

		2.	Closing.
At the closing, the Company will deliver to the Purchaser
the Shares and the Purchase Price shall be paid by the Purchaser via wire transfer of immediately available funds to an account
designated by the Company. The closing shall be held on such date as the parties may agree upon (the “Closing” and
the “Closing Date”) at the offices of Greenpro Capital Corp., Suite 2201, 22/F Malaysia Building, 50 Gloucester Road,
Wanchai, Hong Kong at 10:00 a.m., or at such other location or by such other means upon which the parties may agree; provided,
that all of the conditions set forth in Section 2 hereof and applicable to the Closing shall have been fulfilled or waived in accordance
herewith. 

 

		3.	Representations, Warranties and Covenants of the Company. The Company represents and warrants
to the Purchaser, as of the date hereof, as follows:

 

		(a)	Organization and Standing. The Company is a duly organized corporation, validly existing
and in good standing under the laws of the State of Nevada, has full power to carry on its business as and where such business
is now being conducted and to own, lease and operate the properties and assets now owned or operated by it and is duly qualified
to do business and is in good standing in each jurisdiction where the conduct of its business or the ownership of its properties
requires such qualification.

 

     

     

    

 

		(b)	Authorization and Power. The execution, delivery and performance of this Agreement and the
consummation of the transaction contemplated hereby have been duly authorized by the Board of Directors of the Company. The Agreement
has been (or upon delivery will be) duly executed by the Company is or, when delivered in accordance with the terms hereof, will
constitute, assuming due authorization, execution and delivery by each of the parties thereto, the valid and binding obligation
of the Company enforceable against the Company in accordance with its terms.

 

		(c)	No Conflict. The execution, delivery and performance of this Agreement and the consummation
of the transactions contemplated hereby do not (i) violate or conflict with the Company’s Certificate of Incorporation, By-laws
or other organizational documents, (ii) conflict with or result (with the lapse of time or giving of notice or both) in a material
breach or default under any material agreement or instrument to which the Company is a party or by which the Company is otherwise
bound, or (iii) violate any order, judgment, law, statute, rule or regulation applicable to the Company, except where such violation,
conflict or breach would not have a Material Adverse Effect on the Company. This Agreement when executed by the Company will be
a legal, valid and binding obligation of the Company enforceable in accordance with its terms (except as may be limited by bankruptcy,
insolvency, reorganization, moratorium and similar laws and equitable principles relating to or limiting creditors’ rights
generally).

 

		(d)	Authorization. Issuance of the Shares to Purchasers has been duly authorized by all necessary
corporate actions of the Company.

 

		(e)	Issuances. The Shares to be issued hereunder will be validly issued, fully paid and nonassessable.

 

		(f)	Litigation and Other Proceedings. There are no actions, suits, proceedings or investigations
pending or, to the knowledge of the Company, threatened against the Company at law or in equity before or by any court or Federal,
state, municipal or their governmental department, commission, board, bureau, agency or instrumentality, domestic or foreign which
could materially adversely affect the Company. The Company is not subject to any continuing order, writ, injunction or decree of
any court or agency against it which would have a material adverse effect on the Company.

 

		(g)	Use of Proceeds. The proceeds of this Offering and sale of the Shares, net of payment of
placement expenses, will be used by the Company for working capital and other general corporate purposes.

 

		(h)	Consents/Approvals. No consents, filings (other than Federal and state securities filings
relating to the issuance of the Shares pursuant to applicable exemptions from registration, which the Company hereby undertakes
to make in a timely fashion), authorizations or other actions of any governmental authority are required to be obtained or made
by the Company for the Company’s execution, delivery and performance of this Agreement which have not already been obtained
or made or will be made in a timely manner following the Closing.

 

     

     

    

 

		(i)	No Commissions. The Company has not incurred any obligation for any finder’s, broker’s
or agent’s fees or commissions in connection with the transaction contemplated hereby.

 

		(j)	Disclosure. No representation or warranty by the Company in this Agreement, the Agreement,
nor in any certificate, Schedule or Exhibit delivered or to be delivered pursuant to this Agreement: contains or will contain any
untrue statement of material fact or omits or will omit to state a material fact necessary to make the statements contained herein
or therein not misleading. To the knowledge of the Company and its subsidiaries at the time of the execution of this Agreement,
there is no information concerning the Company and its subsidiaries or their respective businesses which has not heretofore been
disclosed to the Purchasers that would have a Material Adverse Effect.

 

		(k)	Compliance with Laws. The business of the Company and its subsidiaries has been and is presently
being conducted so as to comply with all applicable material federal, state and local governmental laws, rules, regulations and
ordinances.

			 

		4.	Purchaser Representations, Warranties and Agreements. The Purchaser hereby acknowledges,
represents and warrants as follows:

 

		(a)	Organization; Authority. Such Purchaser is an entity duly organized, validly existing and
in good standing under the laws of the jurisdiction of its organization with the requisite corporate or partnership power and authority
to enter into and to consummate the transactions contemplated by the applicable Documents and otherwise to carry out its obligations
thereunder. The execution, delivery and performance by such Purchaser of the transactions contemplated by this Agreement has been
duly authorized by all necessary corporate or, if such Purchaser is not a corporation, such partnership, limited liability company
or other applicable like action, on the part of such Purchaser. Each of this Agreement and other Documents has been duly executed
by such Purchaser, and when delivered by such Purchaser in accordance with the terms hereof, will constitute the valid and legally
binding obligation of such Purchaser, enforceable against it in accordance with its terms, except as such enforceability may be
limited by applicable bankruptcy, insolvency, reorganization, moratorium, liquidation or similar laws relating to, or affecting
generally the enforcement of, creditors’ rights and remedies or by other equitable principles of general application.

 

     

     

    

 

		(b)	Investment Intent. Such Purchaser is acquiring the Shares as principal for its own account
for investment purposes only and not with a view to or for distributing or reselling such Shares or any part thereof, without prejudice,
however, to such Purchaser’s right at all times to sell or otherwise dispose of all or any part of such Shares in compliance
with applicable federal and state securities laws. Subject to the immediately preceding sentence, nothing contained herein shall
be deemed a representation or warranty by such Purchaser to hold the Shares for any period of time. Such Purchaser is acquiring
the Shares hereunder in the ordinary course of its business. Such Purchaser does not have any agreement or understanding, directly
or indirectly, with any Person to distribute any of the Shares.

 

		(c)	Purchaser Status.

 

		(i)	The Purchaser agrees and acknowledges that it was not, a “U.S. Person” (as defined
below) at the time the Purchaser was offered the Shares and as of the date hereof:

 

		(A)	Any natural person resident in the United States;

 

		(B)	Any partnership or corporation organized or incorporated under the laws of the United States;

 

		(C)	Any estate of which any executor or administrator is a U.S. person;

 

		(D)	Any trust of which any trustee is a U.S. person;

 

		(E)	Any agency or branch of a foreign entity located in the United States;

 

		(F)	Any non-discretionary account or similar account (other than an estate or trust) held by a dealer
or other fiduciary for the benefit or account of a U.S. person;

 

		(G)	Any discretionary account or similar account (other than an estate or trust) held by a dealer or
other fiduciary organized, incorporated, or (if an individual) resident of the United States; and

 

		(H)	Any partnership or corporation if (i) organized or incorporated under the laws of any foreign jurisdiction
and (ii) formed by a U.S. person principally for the purpose of investing in securities not registered under the 1933 Act, unless
it is organized or incorporated, and owned, by accredited Purchasers (as defined in Rule 501(a) of Regulation D promulgated under
the 1933 Act) who are not natural persons, estates or trusts.

 

     

     

    

 

“United States”
or “U.S.” means the United States of America, its territories and possessions, any State of the United States,
and the District of Columbia.

 

		(ii)	The Purchaser understands that no action has been or will be taken in any jurisdiction by the Company
that would permit a public offering of the Shares in any country or jurisdiction where action for that purpose is required.

 

		(iii)	The Purchaser (i) as of the execution date of this Agreement is not located within the United States,
and (ii) is not purchasing the Shares for the account or benefit of any U.S. Person, except in accordance with one or more available
exemptions from the registration requirements of the 1933 Act or in a transaction not subject thereto.

 

		(iv)	The Purchaser will not resell the Shares except in accordance with the provisions of Regulation
S (Rule 901 through 905 and Preliminary Notes thereto), pursuant to a registration statement under the 1933 Act, or pursuant to
an available exemption from registration; and agrees not to engage in hedging transactions with regard to such securities unless
in compliance with the 1933 Act.

 

		(v)	The Purchaser will not engage in hedging transactions with regard to shares of the Company prior
to the expiration of the distribution compliance period specified in Category 2 or 3 (paragraph (b)(2) or (b)(3)) in Rule 903 of
Regulation S, as applicable, unless in compliance with the 1933 Act; and as applicable, shall include statements to the effect
that the securities have not been registered under the 1933 Act and may not be offered or sold in the United States or to U.S.
persons (other than distributors) unless the securities are registered under the 1933 Act, or an exemption from the registration
requirements of the 1933 Act is available.

 

		(vi)	No form of “directed selling efforts” (as defined in Rule 902 of Regulation S under
the 1933 Act), general solicitation or general advertising in violation of the 1933 Act has been or will be used nor will any offers
by means of any directed selling efforts in the United States be made by the Purchaser or any of their representatives in connection
with the offer and sale of the Purchased Shares.

 

		(d)	General Solicitation. Such Purchaser is not purchasing the Shares as a result of any advertisement,
article, notice or other communication regarding the Shares published in any newspaper, magazine or similar media or broadcast
over television or radio or presented at any seminar or any other general solicitation or general advertisement.

 

     

     

    

 

		(e)	Access to Information. Such Purchaser acknowledges that it has reviewed the disclosure materials
and has been afforded (i) the opportunity to ask such questions as it has deemed necessary of, and to receive answers from, representatives
of the Company concerning the terms and conditions of the offering of the Shares and the merits and risks of investing in the Shares;
(ii) access to information about the Company and the Subsidiaries and their respective financial condition, results of operations,
business, properties, management and prospects sufficient to enable it to evaluate its investment; and (iii) the opportunity to
obtain such additional information that the Company possesses or can acquire without unreasonable effort or expense that is necessary
to make an informed investment decision with respect to the investment. Neither such inquiries nor any other investigation conducted
by or on behalf of such Purchaser or its representatives or counsel shall modify, amend or affect such Purchaser’s right
to rely on the truth, accuracy and completeness of the Disclosure Materials and the Company’s representations and warranties
contained in the Transaction Documents.

 

		(f)	Independent Investment Decision. Such Purchaser has independently evaluated the merits of
its decision to purchase the Shares pursuant to the Agreement, and such Purchaser confirms that it has not relied on the advice
of any other Purchaser’s business and/or legal counsel in making such decision. Such Purchaser has not relied on the business
or legal advice of the Company or any of its agents, counsel or Affiliates in making its investment decision hereunder, and confirms
that none of such Persons has made any representations or warranties to such Purchaser in connection with the transactions contemplated
by the Transaction Documents.

 

		5.	Miscellaneous

 

		(a)	Confidentiality. The Purchaser covenants and agrees that it will keep confidential and will
not disclose or divulge any confidential or proprietary information that such Purchaser may obtain from the Company pursuant to
financial statements, reports, and other materials submitted by the Company to such Purchaser in connection with this offering
or as a result of discussions with or inquiry made to the Company, unless such information is known, or until such information
becomes known, to the public through no action by the Purchaser; provided, however, that a Purchaser may disclose such information
(i) to its attorneys, accountants, consultants, and other professionals to the extent necessary in connection with his or her investment
in the Company so long as any such professional to whom such information is disclosed is made aware of the Purchaser’s obligations
hereunder and such professional agrees to be likewise bound as though such professional were a party hereto, (ii) if such information
becomes generally available to the public through no fault of the Purchaser, or (iii) if such disclosure is required by applicable
law or judicial order.

 

		(b)	Successors. The covenants, representations and warranties contained in this Agreement shall
be binding on the Purchaser’s and the Company’s heirs and legal representatives and shall inure to the benefit of the
respective successors and assigns of the Company. The rights and obligations of this Subscription Agreement may not be assigned
by any party without the prior written consent of the other party.

 

     

     

    

 

		(c)	Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed
an original agreement, but all of which together shall constitute one and the same instrument.

 

		(d)	Execution by Facsimile. Execution and delivery of this Agreement by facsimile transmission
(including the delivery of documents in Adobe PDF format) shall constitute execution and delivery of this Agreement for all purposes,
with the same force and effect as execution and delivery of an original manually signed copy hereof.

 

		(e)	Governing Law and Jurisdiction. This Agreement shall be governed by and construed in accordance
with the laws of the State of Nevada applicable to contracts to be wholly performed within such state and without regard to conflicts
of laws provisions. Any legal action or proceeding arising out of or relating to this Subscription Agreement and/or the Offering
Documents may be instituted in the courts of the State of Nevada sitting in Nevada, and the parties hereto irrevocably submit to
the jurisdiction of each such court in any action or proceeding. Purchaser hereby irrevocably waives and agrees not to assert,
by way of motion, as a defense, or otherwise, in every suit, action or other proceeding arising out of or based on this Subscription
Agreement and/or the Offering Documents and brought in any such court, any claim that Purchaser is not subject personally to the
jurisdiction of the above named courts, that Purchaser’s property is exempt or immune from attachment or execution, that
the suit, action or proceeding is brought in an inconvenient forum or that the venue of the suit, action or proceeding is improper.

 

		(f)	Notices. All notices, requests, demands, claims and other communications hereunder shall
be in writing and shall be delivered by certified or registered mail (first class postage pre-paid), guaranteed overnight delivery,
or facsimile transmission if such transmission is confirmed by delivery by certified or registered mail (first class postage pre-paid)
or guaranteed overnight delivery, to the following addresses and facsimile numbers (or to such other addresses or facsimile numbers
which such party shall subsequently designate in writing to the other party):

 

		(i)	if to the Company:

 

Greenpro Capital Corp.

Attn: Lee Chong Kuang

Suite 2201, 22/F Malaysia Building

50 Gloucester Road,

Wanchai, Hong Kong

 

		(ii)	if to the Purchasers:

 

To the addresses set forth on
the signature pages.

 

     

     

    

 

		(g)	Entire Agreement. This Agreement (including the Exhibits attached hereto) and other Transaction
Documents delivered at the Closing pursuant hereto, contain the entire understanding of the parties in respect of its subject matter
and supersede all prior agreements and understandings between or among the parties with respect to such subject matter. The Exhibits
constitute a part hereof as though set forth in full above.

 

		(h)	Amendment; Waiver. This Agreement may not be modified, amended, supplemented, canceled or
discharged, except by written instrument executed by the Company and the Purchasers of not less than a majority of the principal
amount of the subscription. No failure to exercise, and no delay in exercising, any right, power or privilege under this Agreement
shall operate as a waiver, nor shall any single or partial exercise of any right, power or privilege hereunder preclude the exercise
of any other right, power or privilege. No waiver of any breach of any provision shall be deemed to be a waiver of any proceeding
or succeeding breach of the same or any other provision, nor shall any waiver be implied from any course of dealing between the
parties. No extension of time for performance of any obligations or other acts hereunder or under any other agreement shall be
deemed to be an extension of the time for performance of any other obligations or any other acts. The rights and remedies of the
parties under this Agreement are in addition to all other rights and remedies, at law or equity, that they may have against each
other.

 

		(i)	Severability. If any provision of this Agreement is held to be invalid or unenforceable
in any respect, the validity and enforceability of the remaining terms and provisions of this Agreement shall not in any way be
affected or impaired thereby and the parties will attempt to agree upon a valid and enforceable provision that is a reasonable
substitute therefore, and upon so agreeing, shall incorporate such substitute provision in this Agreement.

 

[SIGNATURE PAGE FOLLOWS]

 

     

     

    

 

IN WITNESS WHEREOF,
the parties hereto have caused this Agreement to be duly executed as of the day and year first above written.

 

	COMPANY:	Greenpro Capital Corp.
	 	 
	 	By: 	/s/ LEE CHONG KUANG
	 	Name: Lee Chong Kuang
	 	Title: Director, CEO
	 	 
	PURCHASER:	 
	 	Name: [Name of Investor]
	 	 
	 	Purchase Price: $[Total subscription amount]
	 	Number of Shares: [Number of Shares]
	 	 
	 	Address: [Address of Investor]
	 	 
	 	Telephone & Email: 
	 	[Telephone & Email of Investor]EX-10.1

 Exhibit 10.1 

EMPLOYMENT AGREEMENT 

This Employment Agreement (this “Agreement”) is made and entered into as of December 29, 2015 (the
“Effective Date”), by and between RetailMeNot, Inc., a Delaware corporation (the “Company”), and J. Scott Di Valerio, an individual (the “Executive”). 

 

	 	1.	EMPLOYMENT TERMS AND DUTIES 

 1.1 Employment. The Company
hereby employs Executive, and Executive hereby accepts employment by the Company, upon the terms and conditions set forth in this Agreement. 

1.2 Duties. Executive shall serve as Chief Financial Officer and shall report directly to the Company’s President and
Chief Executive Officer (“CEO”). Executive shall commence employment on December 29, 2015. Executive shall have the authority, and perform the duties customarily associated with his title and office together with such
additional duties as may from time to time be assigned by the CEO. During the term of Executive’s employment hereunder, Executive shall devote his full working time and efforts to the performance of his duties and the furtherance of the
interests of the Company and shall not be otherwise employed. 
 1.3 Term. Subject to the provisions of
Section 1.5 below, the term of employment of Executive under this Agreement shall commence on the Effective Date and shall continue until terminated by either party (the “Employment Term”). Upon termination of
this Agreement, this Agreement shall expire and have no further effect, except as otherwise provided in Section 4.4 below. 

1.4 Compensation and Benefits. 

1.4.1 Base Salary. In consideration of the services rendered to the Company hereunder by Executive and Executive’s
covenants hereunder and in the Company’s Proprietary Information and Inventions Agreement, during the Employment Term, the Company shall pay Executive a gross salary of $370,000 per year (the “Base Salary”), less
statutory and other authorized deductions and withholdings, payable in accordance with the Company’s regular payroll practices. This salary will be eligible for increase from time to time in accordance with the employee compensation policies
then in effect. 
 1.4.2 Bonus Plan. Executive may be entitled to participate in the Company’s employee bonus plans as
may be authorized by the Company’s Board of Directors (“Board”) from time to time (any bonus paid pursuant to such plans, the “Bonus”). Executive’s annual aggregate target bonus base for
calendar year 2016 (the “Bonus Base”) will be equal to 70% of Executive’s then current Base Salary. The Bonus objectives will be created by the CEO, after consultation with Executive. The Bonus shall be less statutory
and other authorized deductions and withholdings and payable at the times when other management bonuses are paid. Executive must be an employee at the time that Bonuses are paid to be eligible to receive a Bonus. 

1.4.3 Benefits Package; Business Expenses. As an employee of the Company, Executive will be eligible to enroll in the
Company’s benefit programs as they are established from time to time. Upon receipt from Executive of supporting receipts to the extent required by applicable income tax regulations and the Company’s reimbursement policies, the Company
shall reimburse Executive for out-of-pocket business expenses reasonably incurred by Executive in connection with his employment hereunder. 

  
 1 

 1.4.4 Equity Compensation. 

(a) Subject to the approval of the Compensation Committee of the Board of Directors (the “Compensation
Committee”), the Company will grant to Executive non-qualified options to purchase 265,000 shares of the Company’s Series 1 common stock (the “Employment Option”) with an exercise price per share equal to
the fair market value on the date of grant of the Employment Option. The Employment Option will vest with respect to 25% of the shares on the one year anniversary of the designated vesting commencement date, which shall be no later than the date on
which Executive’s employment commences, with the remaining shares vesting in a series of thirty-six (36) successive equal monthly installments thereafter, subject to Executive’s continued employment with the Company on each vesting
date. 
 (b) Subject to the approval of the Compensation Committee, the Company will also grant to Executive restricted
stock units entitling Executive to receive 130,000 shares of the Company’s Series 1 common stock (the “Employment RSUs”). The Employment RSUs will vest with respect to 25% of the shares on the one year anniversary of the
designated vesting commencement date, which shall be no later than the date on which Executive’s employment commences, with the remaining shares vesting in a series of three (3) equal annual installments thereafter, subject to
Executive’s continued employment with the Company on each vesting date. 
 (c) Subject to the approval of the
Compensation Committee, the Company will also grant Executive non-qualified options to purchase shares of the Company’s Series 1 common stock and restricted stock units entitling Executive to receive shares of the Company’s Series 1 common
stock valued at $500,000 (in the aggregate) in conjunction with the Company’s 2016 equity grant refresh cycle for executives. The valuation methods used, and the date of grant, vesting schedule and other terms of such equity awards shall be
consistent with those provided to other Company executives. 
 (d) The Employment Option and Employment RSUs and the equity
awards referred to in Section 1.4.4(c) will be governed by the RetailMeNot, Inc. 2013 Equity Incentive Plan, as amended (the “Plan”) and related award documents. 

1.4.5 Place of Employment; Relocation Expense Reimbursement. Executive’s place of employment shall be Austin, Texas. The Company
will reimburse Executive for up to $100,000 of reasonable expenses incurred in connection with Executive’s relocation to Austin, Texas. To be eligible for reimbursement under this Section 1.4.5, expenses (a) may be incurred no
later than 12 months after the date of Executive’s commencement of employment pursuant to this Agreement, (b) must be submitted with appropriate supporting documentation within 60 days of the date such expense was incurred, and
(c) shall not include moving of specialty items (including but not limited to boats, motorcycles, grand pianos, vintage collections or exotic animals), more than two automobiles or temporary housing exceeding two months in duration. Any amounts
paid to Executive are subject to repayment by Executive if he ceases to be employed by the Company pursuant to Sections, 1.5.2 (Voluntary Termination) or 1.5.3 (Termination for Cause) below during the first year of employment or
to repay in full all amounts paid under this Section 1.4.5 if Executive fails to move to Austin, Texas on or before the first anniversary of his employment with the Company. Executive will be responsible for any tax consequences
associated with payments made pursuant to this Section 1.4.5. 

  
 2 

 1.5 Termination. Executive’s employment and this Agreement (except as
otherwise provided hereunder) shall terminate upon the occurrence of any of the following, at the time set forth therefor (the time of any such termination being the “Termination Date”): 

1.5.1 Death or Disability. Immediately upon the death of Executive or a determination by the Company that Executive has ceased
to be able to perform the essential functions of his duties, with or without reasonable accommodation, for a period of not less than 180 days, due to a mental or physical illness or incapacity, unless otherwise required by law
(“Disability”) (termination pursuant to this Section 1.5.1 being referred to herein as termination for “Death or Disability”). 

1.5.2 Voluntary Termination. Thirty days following Executive’s written notice to the Company of termination of employment
without Good Reason (as defined in Section 1.6.3); provided, however, that the Company may waive all or a portion of the 30 days’ notice and accelerate the effective date of such termination (and the Termination Date)
(termination pursuant to this Section 1.5.2 being referred to herein as “Voluntary” termination). 

1.5.3 Termination For Cause. Immediately following notice of termination for Cause (as defined in the Plan) given by the
Company; provided that if the alleged basis for Cause is pursuant to clause (ii) or clause (iii) of the definition of Cause under the Plan, the Company has provided Executive specific written notice of the alleged basis for Cause and
Executive has not cured the alleged cause within fifteen (15) days thereafter. In addition, Executive’s failure to relocate to Austin, Texas (or within 20 miles thereof) within one year of the Effective Date shall constitute
“Cause” under this Agreement. 
 1.5.4 Termination Without Cause. Notwithstanding any other provisions contained
herein, including, but not limited to Section 1.3 above, the Company may terminate Executive’s employment immediately following notice of termination without Cause given by the Company (termination pursuant to this
Section 1.5.4 being referred to herein as termination “Without Cause”). 
 1.5.5 Resignation for
Good Reason. Thirty (30) days following Executive’s written notice to the Company of Executive’s intent to resign for Good Reason (as defined herein), provided that Company has not remedied the breach identified by Executive
within this 30-day notice period, and provided further that Executive has provided Company written notice of Executive’s intent to resign for Good Reason within ninety (90) days of the occurrence of the event providing “Good
Reason” to resign. For purposes of this Agreement, 
 “Good Reason” shall mean Executive’s resignation in
connection with a Change in Control following (i) a significant reduction of Executive’s duties, position or responsibilities relative to Executive’s duties, position or responsibilities in effect immediately prior to such reduction,
other than where Executive is asked to assume substantially similar duties and responsibilities in a larger entity after such Change in Control; (ii) a reduction in the Executive’s level of compensation (including base salary, fringe
benefits and target bonus under any corporate-performance based bonus or incentive programs as established from time to time) by more than 10%; (iii) a relocation of the Executive’s place of employment by more than 20 miles from the
Company’s current offices in Austin, Texas; or (iv) the liquidation or complete dissolution of the Company; provided, however, that upon the occurrence of any event described in (i), (ii) or (iii) hereof shall constitute a
Resignation for Good Reason, if and only if such change, reduction or relocation is effected without Executive’s consent. 
 1.5.6
Other Remedies. Termination pursuant to Section 1.5.3 above shall be in addition to and without prejudice to any other right or remedy to which the Company may be entitled at law, in equity, or under this Agreement. 

  
 3 

 1.6 Severance and Termination. 

1.6.1 Voluntary Termination, Termination for Cause, Termination for Death or Disability. In the case of a termination of
Executive’s employment hereunder for Death or Disability in accordance with Section 1.5.1 above, or Executive’s Voluntary termination of employment hereunder in accordance with Section 1.5.2 above, or a termination
of Executive’s employment hereunder for Cause in accordance with Section 1.5.3 above, (i) Executive shall not be entitled to receive payment of, and the Company shall have no obligation to pay, any severance or similar
compensation attributable to such termination, other than Base Salary earned but unpaid, vested benefits under any employee benefit plan, and any unreimbursed expenses pursuant to Section 1.4.3 hereof incurred by Executive as of the
Termination Date, and (ii) the Company’s other obligations under this Agreement shall immediately cease. 
 1.6.2
Termination Without Cause or Resignation for Good Reason – Not In Connection with A Change in Control. Subject to the provisions set forth in this Agreement, in the case of a termination of Executive’s employment hereunder
Without Cause in accordance with Section 1.5.4 above or a resignation with Good Reason in accordance with Section 1.5.5 above, the Company shall pay Executive the following severance package (“Severance
Package”): (i) an amount equivalent to six months’ of Executive’s then Base Salary, subject to the tax withholding specified in Section 1.4.1 above, payable as set forth herein (“Severance
Payment”), (ii) to the extent Executive participates in any medical, prescription drug, dental, vision and any other “group health plan” of the Company immediately prior to Executive’s Termination Date, the Company
shall pay to Executive in a lump sum a fully taxable cash payment in an amount equal to six times the monthly premium cost to Executive of continued coverage for Executive (and for Executive’s spouse and dependents to the extent participating
in such plans immediately prior to the Termination Date) that would be incurred for continuation coverage under such plans in accordance with Section 4980B of the Internal Revenue Code of 1986, as amended, and Part 6 of Title 1 of the Employee
Retirement Income Security Act of 1986, as amended, less applicable tax withholding, payable on the first payday following the 30th day after Executive’s termination date; provided that Executive may, but is not obligated to, use such payment
toward the cost of continuation coverage premiums, and (iii) if such termination or resignation occurs within the twelve (12) month period following the commencement of Executive’s employment hereunder, then accelerated vesting of
that number of unvested shares subject to equity grants issued to Executive by Company that would have vested during the twelve (12) month period following such termination or resignation in the absence of such termination or resignation. The
Company’s obligation to provide Executive with the Severance Package is contingent upon Executive’s execution of a general release of claims satisfactory to the Company, with such release becoming effective on or before 30 days following
Executive’s termination date (“Severance Condition”). Payment of the Severance Payment will commence on the first payday following the 30th day after Executive’s termination date and continue over a six month period
in equal installments, with payments made on Company’s regular paydays. Such release will not affect Executive’s continuing obligations to the Company under the Proprietary Information and Inventions Agreement. The Company’s
obligation to pay and Executive’s right to receive the Severance Package set forth herein shall cease in the event of Executive’s material breach of any of his obligations under this Agreement or the Proprietary Information and Inventions
Agreement. 
 1.6.3 Termination Without Cause or Resignation for Good Reason – In Connection with a Change in Control.
Subject to the provisions set forth in this Agreement, in the case of a termination of Executive’s employment hereunder Without Cause in accordance with Section 1.5.4 above or the resignation of Executive’s employment hereunder
for Good Reason in accordance with Section 1.5.5 above, in each case, 60 days prior to, upon or within 12 months after a Change in Control, the Company shall provide the following severance package (“CIC Severance
Package”): (i) Company shall pay Executive an amount equivalent to 12 months of Executive’s then Base Salary plus one-hundred 

  
 4 

 
percent of Executive’s Bonus Base, subject to the tax withholding specified in Sections 1.4.1 and 1.4.2 above, payable as set forth herein (“CIC Severance
Payment”); (ii) to the extent Executive participates in any medical, prescription drug, dental, vision and any other “group health plan” of the Company immediately prior to the Termination Date, the Company shall pay to
Executive in a lump sum a fully taxable cash payment in an amount equal to 12 times the monthly premium cost to Executive of continued coverage for Executive (and for Executive’s spouse and dependents to the extent participating in such plans
immediately prior to the Termination Date) that would be incurred for continuation coverage under such plans in accordance with Section 4980B of the Internal Revenue Code of 1986, as amended, and Part 6 of Title 1 of the Employee Retirement
Income Security Act of 1986, as amended, less applicable tax withholding payable on the first payday following the 30th day after Executive’s termination date (Executive may, but is not obligated to, use such payment toward the cost of
continuation coverage premiums); and (iii) one-hundred percent (100%) of any unvested shares subject to any equity grants issued to Executive by Company shall accelerate and vest and become exercisable in full. Company’s obligation to
provide Executive with the CIC Severance Package is contingent upon Executive’s execution of a general release of claims satisfactory to the Company, with such release becoming effective on or before 30 days following Executive’s
termination date. Such release will not affect Executive’s continuing obligations to the Company under the Proprietary Information and Inventions Agreement. Payment of the CIC Severance Payment will commence on the first payday following the
30th day after Executive’s termination date and continue over a 12-month period in equal installments, with payments made on Company’s regular paydays. The Company’s obligation to pay and Executive’s right to receive the CIC
Severance Package set forth herein shall cease in the event of Executive’s material breach of any of his obligations under this Agreement or the Proprietary Information and Inventions Agreement. 

“Change in Control” shall mean (i) a merger or consolidation or the sale, or exchange by the stockholders
of the Company of all or substantially all of the capital stock of the Company, where the stockholders of the Company immediately before such transaction do not obtain or retain, directly or indirectly, at least a majority of the beneficial interest
in the voting stock or other voting equity of the surviving or acquiring corporation or other surviving or acquiring entity, in substantially the same proportion as before such transaction, or (ii) the sale or exchange of all or substantially
all of the Company’s assets (other than a sale or transfer to a subsidiary of the Company as defined in Section 424(f) of the Internal Revenue Code of 1986, as amended) where the stockholders of the Company immediately before such sale or
exchange do not obtain or retain, directly or indirectly, at least a majority of the beneficial interest in the voting stock or other voting equity of the corporation or other entity acquiring the Company’s assets, in substantially the same
proportion as before such transaction 
 1.7 Application of Section 409A.  

1.7.1 All references in this Agreement, however phrased, to the termination of Executive shall mean, and be deemed to occur where there has
been, a “separation from service” within the meaning of the Section 409A Regulations under the Internal Revenue Code with respect to payment of amounts that are deemed deferred compensation subject to the Section 409A
Regulations. Furthermore, to the extent that Executive is a “specified employee” within the meaning of the Section 409A Regulations as of the date of Executive’s separation from service, no amount that constitutes a deferral of
compensation which is payable on account of Executive’s separation from service shall be paid to Executive before the date (the “Delayed Payment Date”) which is the first day of the seventh month after the date of
Executive’s separation from service or, if earlier, the date of Executive’s death following such separation from service, and all such amounts that would, but for this sentence, become payable prior to the Delayed Payment Date will be
accumulated and paid on the Delayed Payment Date. 

  
 5 

 1.7.2 Company intends that income provided to Executive pursuant to this Agreement will not be
subject to taxation under Section 409A of the Internal Revenue Code. The provisions of this Agreement shall be interpreted and construed in favor of satisfying any applicable requirements of Section 409A of the Code. However, Company does
not guarantee any particular tax effect for income provided to Executive pursuant to this Agreement. In any event, except for Company’s responsibility to withhold applicable income and employment taxes from compensation paid or provided to
Executive, Company shall not be responsible for the payment of any applicable taxes on compensation paid or provided to Executive pursuant to this Agreement. 

1.7.3 Notwithstanding anything herein to the contrary, the reimbursement of expenses or in-kind benefits provided pursuant to this Agreement
shall be subject to the following conditions: (1) the expenses eligible for reimbursement or in-kind benefits in one taxable year shall not affect the expenses eligible for reimbursement or in-kind benefits in any other taxable year;
(2) the reimbursement of eligible expenses or in-kind benefits shall be made the earliest of (i) the date called for under Company’s applicable policies, (ii) the time provided by this Agreement, and (iii) the end of the
year after the year in which such expense was incurred; and (3) the right to reimbursement or in-kind benefits shall not be subject to liquidation or exchange for another benefit. 

1.7.4 For purposes of Section 409A of the Code, the right to a series of installment payments under this Agreement shall be treated as a
right to a series of separate payments. 
 1.8 Golden Parachute Provisions. 

1.8.1 Except as otherwise expressly provided in an agreement between Executive and the Company, if any payment or benefit the Executive would
receive in connection with a Change in Control from the Company or otherwise (a “Payment”) would (A) constitute a “parachute payment” within the meaning of Section 280G of the Code, and (B) but for
this sentence, be subject to the excise tax imposed by Section 4999 of the Code (the “Excise Tax”), then such Payment will be equal to the Reduced Amount. The “Reduced Amount” will be either
(i) the largest portion of the Payment that would result in no portion of the Payment being subject to the Excise Tax, or (ii) the largest portion, up to and including the total, of the Payment, whichever amount ((i) or ii)), after taking
into account all applicable federal, state, provincial, foreign, and local employment taxes, income taxes, and the Excise Tax, results in the Executive’s receipt, on an after-tax basis, of the greatest economic benefit notwithstanding that all
or some portion of the Payment may be subject to the Excise Tax. If a reduction in payments or benefits constituting “parachute payments” is necessary so that the Payment equals the Reduced Amount, reduction will occur in the following
order: (1) reduction of cash payments; (2) cancellation of accelerated vesting of Stock Awards other than stock options; (3) cancellation of accelerated vesting of stock options; and (4) reduction of other benefits paid to the
Executive. Within any such category of Payments (that is, (1), (2), (3) or (4)), a reduction will occur first with respect to amounts that are not “deferred compensation” within the meaning of Section 409A of the Code and then
with respect to amounts that are “deferred compensation.” In the event that acceleration of vesting of stock award compensation is to be reduced, such acceleration of vesting will be cancelled in the reverse order of the date of grant of
the Executive’s applicable type of stock award (i.e., earliest granted Stock Awards are cancelled last). If Section 409A of the Code is not applicable by law to Executive, the Company will determine whether any similar law in the
Executive’s jurisdiction applies and should be taken into account. 
 1.8.2 The professional firm engaged by the Company for general
tax purposes as of the day prior to the effective date of the Change in Control shall make all determinations required to be made under this Section1.8. If the professional firm so engaged by the Company is serving as an accountant or auditor
for the individual, entity or group effecting the Change in Control, the Company 

  
 6 

 
shall appoint a nationally recognized independent registered public accounting firm to make the determinations required hereunder. The Company shall bear all expenses with respect to the
determinations by such professional firm required to be made hereunder. Any good faith determinations of the professional firm made hereunder shall be final, binding and conclusive upon the Company and the Executive. 

 

	 	2.	PROTECTION OF COMPANY’S PROPRIETARY INFORMATION AND INVENTIONS. 

 Executive
is currently a party to, or will enter into concurrent with the execution of this Agreement, the Proprietary Information and Inventions Agreement, a copy of which is attached hereto as Exhibit A and incorporated herein by this reference. The
Proprietary Information and Inventions Agreement survives the execution and termination of this Agreement and/or the termination of Executive’s employment with the Company. 

 

	 	3.	REPRESENTATIONS AND WARRANTIES BY EXECUTIVE 

 Executive represents and warrants to
the Company that (i) this Agreement is valid and binding upon and enforceable against him in accordance with its terms, (ii) Executive is not bound by or subject to any contractual or other obligation that would be violated by his
execution or performance of this Agreement, including, but not limited to, any non-competition agreement presently in effect, and (iii) Executive is not subject to any pending or, to Executive’s knowledge, threatened claim, action,
judgment, order, or investigation that could adversely affect his ability to perform his obligations under this Agreement or the business reputation of the Company. Executive has not entered into, and agrees that he will not enter into, any
agreement either written or oral in conflict herewith. 
  

	 	4.	MISCELLANEOUS 

 4.1 Notices. All notices, requests, and other
communications hereunder must be in writing and will be deemed to have been duly given only if delivered personally against written receipt or mailed (postage prepaid by certified or registered mail, return receipt requested), by confirmed e-mail
transmission, or by overnight courier to the parties at the following addresses: 
 If to the Executive, to: 

J. Scott Di Valerio 
 c/o
RetailMeNot, Inc. 
 301 Congress Avenue, Suite 700 

Austin, Texas 78701 
 If to the
Company, to: 
 RetailMeNot, Inc. 

301 Congress Avenue, Suite 700 

Austin, Texas 78701 
 Attn:
General Counsel 
 All such notices, requests and other communications will (i) if delivered personally to the address as provided in this
Section 4.1, be deemed given upon delivery, and (ii) if delivered by e-mail, mail or 

  
 7 

 
overnight courier in the manner described above to the address as provided in this Section 4.1, be deemed given upon receipt. Any party from time to time may change its address or
other information for the purpose of notices to that party by giving written notice specifying such change to the other parties hereto. 

4.2 Authorization to be Employed. This Agreement, and Executive’s employment hereunder, is subject to Executive’s
satisfactory completion of a background check and Executive providing the Company with legally required proof of Executive’s authorization to be employed in the United States of America within three days of Executive’s first day of
employment. 
 4.3 Entire Agreement. This Agreement, and the attached exhibits, supersede all prior discussions and
agreements among the parties with respect to the subject matter hereof, and contain the sole and entire agreement between the parties hereto with respect thereto. 

4.4 Survival. The respective rights and obligations of the parties that require performance following expiration or
termination of this Agreement, including but not limited to Sections 1.6.2, 1.6.3, 2, and 4, shall survive the expiration or termination of this Agreement, the Employment Term and/or the Executive’s employment with
the Company. 
 4.5 Waiver. Any term or condition of this Agreement may be waived at any time by the party that is
entitled to the benefit thereof, but no such waiver shall be effective unless set forth in a written instrument duly executed by or on behalf of the party waiving such term or condition. No waiver by any party hereto of any term or condition of this
Agreement, in any one or more instances, shall be deemed to be or construed as a waiver of the same or any other term or condition of this Agreement on any future occasion. All remedies, either under this Agreement or by law or otherwise afforded,
will be cumulative and not alternative. 
 4.6 Amendment. This Agreement may be amended, supplemented, or modified only
by a written instrument duly executed by or on behalf of each party hereto. 
 4.7 Recovery of Attorney’s Fees. In
the event of any litigation arising from or relating to this Agreement, the prevailing party in such litigation proceedings shall be entitled to recover, from the non-prevailing party, the prevailing party’s reasonable costs and attorney’s
fees, in addition to all other legal or equitable remedies to which it may otherwise be entitled. 
 4.8 No Third Party
Beneficiary. The terms and provisions of this Agreement are intended solely for the benefit of each party hereto and the Company’s successors and assigns, and it is not the intention of the parties to confer third-party beneficiary
rights upon any other person. 
 4.9 No Assignment; Binding Effect. This Agreement shall inure to the benefit of any
successors or assigns of the Company. Executive shall not be entitled to assign or delegate his rights or obligations under this Agreement. 

4.10 Headings. The headings used in this Agreement have been inserted for convenience of reference only and do not define
or limit the provisions hereof. 
 4.11 Severability. The Company and Executive intend all provisions of this Agreement
to be enforced to the fullest extent permitted by law. Accordingly, if a court of competent jurisdiction determines that the scope and/or operation of any provision of this Agreement is too broad to be enforced as written, the Company and Executive
intend that the court should reform such provision to such narrower scope and/or operation as it determines to be enforceable. If, however, any provision of this Agreement is held to be illegal, invalid, or unenforceable under present or future law,
and not subject 

  
 8 

 
to reformation, then (i) such provision shall be fully severable, (ii) this Agreement shall be construed and enforced as if such provision was never a part of this Agreement, and
(iii) the remaining provisions of this Agreement shall remain in full force and effect and shall not be affected by illegal, invalid, or unenforceable provisions or by their severance. 

4.12 Governing Law. THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF TEXAS
APPLICABLE TO CONTRACTS EXECUTED AND PERFORMED IN SUCH STATE WITHOUT GIVING EFFECT TO CONFLICTS OF LAWS PRINCIPLES. 

4.13 Arbitration. In the event of any dispute or claim relating to or arising out of Executive’s employment
relationship with Company, this Agreement, or the termination of Executive’s employment with Company for any reason, Executive and Company agree that all disputes shall be fully resolved by confidential, binding arbitration conducted by a
single neutral arbitrator in Austin, Texas through the American Arbitration Association (“AAA”) pursuant to the AAA’s Employment Arbitration Rules then in effect, which are available online at the AAA’s website at
www.adr.org or by requesting a copy from the Human Resources Department. The arbitrator shall permit adequate discovery and is empowered to award all remedies otherwise available in a court of competent jurisdiction and any judgment rendered by
the arbitrator may be entered by any court of competent jurisdiction. The arbitrator shall issue an award in writing and state the essential findings and conclusions on which the award is based. To the fullest extent permitted by
applicable law, by signing this Agreement, Executive and Company both waive the right to have any disputes or claims tried before a judge or jury. Executive and Company further agree that Company shall have the right to forgo arbitration and
seek injunctive relief from the courts if Executive breaches the Proprietary Information and Inventions Agreement. The mutual promise by Company and Executive to arbitrate any and all disputes between them, rather than litigate them before the
courts or other bodies, provides the consideration for this agreement to arbitrate. 
 4.14 Indemnification. Executive
will be covered under Company’s insurance policies and, subject to applicable law, will be provided indemnification to the maximum extent permitted by Company’s bylaws, certificate of incorporation and standard form of indemnification
agreement, with such insurance coverage and indemnification to be in accordance with Company’s standard practices for senior executive officers but on terms no less favorable than provided to any other Company senior executive officer. 

4.15 Counterparts. This Agreement may be executed in any number of counterparts, including by .PDF or electronic signature, each
of which will be deemed an original, but all of which together will constitute one and the same instrument. 
 [SIGNATURE
PAGE TO EMPLOYMENT AGREEMENT FOLLOWS] 

  
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 IN WITNESS WHEREOF, the parties hereto have caused this Employment Agreement to be
executed as of the date first written above. 
  

			
	“COMPANY”
	
	RETAILMENOT, INC.
		
	By:	 	 /s/ Cotter Cunningham

	Name:	 	Cotter Cunningham
	Title:	 	President and Chief Executive Officer
	
	“EXECUTIVE”
	
	J. SCOTT DI VALERIO
	
	 /s/ J. Scott Di Valerio

	Executive’s Signature

  
 10 

 EXHIBIT A 

PROPRIETARY INFORMATION AND INVENTIONS AGREEMENT 

  
 11

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