Document:

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                                                                     EXHIBIT 4.2

                                                                  CONFORMED COPY

                             MEMORANDUM OF AGREEMENT

PURPOSE OF      To set forth all the material terms and conditions
MEMORANDUM OF   pursuant to which Quilmes Industrial SA ("Quinsa") and Heineken
AGREEMENT       International B.V. and its affiliates (collectively,
("MOA")         "Heineken") agree to fully and finally settle and resolve all
                disputes and claims brought by and against each other in the
                pending ICC arbitration case number 12170/DB (the
                "Arbitration") and all matters in connection therewith.

TERMINATION OF  The Shareholders Agreement dated December 20, 1984 (the
SHAREHOLDERS    "Shareholders' Agreement") is hereby terminated and shall have
AGREEMENT       no further force and effect from and after the execution of
                this MOA by Heineken and Quinsa.

SALE OF QIB     At the Closing, Heineken will sell to Beverage Associates
SHARES          (BAC) Corp. ("BAC") and BAC will purchase from
                Heineken, all the shares of Quilmes International (Bermuda)
                Ltd ("QIB") held by Heineken (i.e., 14,080,890 shares
                representing currently 15% of the issued and outstanding
                capital of QIB) (the "QIB Shares") (such sale and purchase,
                the "QIB Sale"). Heineken will make no representations or
                warranties with respect to the QIB Shares or QIB except that
                (i) Heineken is the record and beneficial owner of the QIB
                Shares; (ii) Heineken has the corporate power to sell,
                transfer and assign the QIB Shares to BAC; and (iii) BAC will
                acquire Heineken's interest in and title to the QIB Shares
                free and clear of any liens, claims and encumbrances created
                by Heineken, other than those provided in the Shareholders'
                Agreement. BAC makes no representations to Heineken as to QIB.
                At the Closing, Heineken shall deliver to BAC share
                certificate(s) representing the QIB shares, with transfer
                instruments duly executed. BAC may assign to Ambev (as defined
                below) its right to acquire the QIB Shares, provided that no
                such assignment shall relieve BAC of its obligations under
                this MOA or create any direct rights for Ambev as against
                Heineken.

DIVIDEND        In line with QIB's Board of Director's
PAYMENT         deliberations on December 20, 2002, QIB will declare
                and pay a dividend in the aggregate of $US 26.5
                million to Quinsa (85%) and Heineken (15%) on or
                before January 15, 2003.

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PURCHASE PRICE  At the Closing, BAC will pay Heineken for the QIB Shares
                the sum of US $102,670,000 (the "Purchase Price") in
                immediately available funds by wire transfer to a bank account
                in The Netherlands as designated by Heineken.

CLOSING         The closing of the QIB Sale (the "Closing") is subject
                only to, and shall occur simultaneously with, the closing of
                the transactions contemplated in the Share Exchange Agreement
                dated as of May 1, 2002 between Companhia de Bebidas Das
                Americas - Ambev ("Ambev") and Quinsa (the "Ambev Closing").
                Quinsa shall use its best efforts to obtain the clearance of
                the Argentine anti-trust authorities required for the Ambev
                Closing and to effect the Ambev Closing as promptly as
                possible after obtaining such clearance.

EXPIRATION DATE The QIB Sale may be terminated by Quinsa or Heineken (the
FOR QIB SALE    "Sale Termination") in the event that the Share Exchange
                Agreement has been terminated by Ambev or Quinsa in accordance
                with its terms and the transactions thereunder have been
                definitively abandoned, and in any event on or after December
                31, 2003 if the Closing shall not have occurred. Any Sale
                Termination shall be effective upon written notice by one party
                to the other party. The provisions of this MOA other than those
                specifically related to the QIB Sale shall survive such Sale
                Termination and shall continue in full force and effect. None of
                the parties hereto shall have any liability to any of the other
                parties hereto as a result of any Sale Termination effected in
                accordance with this MOA. A Sale Termination shall not relieve
                any party of any liability for any breach of this MOA occurring
                either before or after such Sale Termination.

CONVERSION OF   Within six (6) months after the occurrence of a Sale
QIB SHARES      Termination, Heineken shall have the right and option to
                elect, at its sole discretion exercised at any time within
                such 6 months and upon 14 days prior written notice to Quinsa,
                to convert all (but not less than all) of its QIB Shares into
                that number of Class B common shares of Quinsa ("Conversion
                Shares") as in the aggregate entitle Heineken receive, upon
                payment of any dividend distribution in respect of the Quinsa
                common shares, the same percentage of the aggregate amount of
                such distribution as are represented by the QIB Shares in
                respect of QIB at the time of such conversion (which
                proportion is currently 15%). Upon delivery of certificates
                for Heineken's QIB Shares, Quinsa shall issue the Conversion
                Shares to Heineken and deliver to Heineken appropriate
                evidence of ownership of the Conversion Shares in form
                satisfactory to Heineken.

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TMLAS           From and after the date hereof and until December 31, 2004,
                Heineken shall have the option, exercisable at any time upon
                prior written notice to QIB or its relevant operating company as
                specified below (each a "Licensee"), to terminate such
                Licensee's rights to produce, sell and distribute Heineken beer
                in such Licensee's territory pursuant to its existing trademark
                license agreement with Heineken together with all related
                agreements (collectively, the "TMLA"). In respect of a
                termination which becomes effective prior to December 31, 2003,
                Heineken shall give the Licensee 60 days prior notice. In
                respect of a termination which becomes effective from January 1,
                2004 through December 31, 2004, Heineken shall give the Licensee
                120 days prior notice. Upon such termination, Heineken shall be
                released from and shall have no further obligations whatsoever
                to such Licensee for the payment of damages or otherwise,
                notwithstanding anything to the contrary in the TMLA or any
                agreement entered into in connection therewith. Upon such
                termination, Licensee shall be released from and shall have no
                further obligations whatsoever to Heineken under the TMLA,
                except for the payment of accrued obligations and for
                obligations which are specifically stated in the TMLA to survive
                its termination and those provided additionally in Section B of
                the Annex to this MOA. Notwithstanding the foregoing, neither
                the release contained in Annex B nor the termination of the TMLA
                as aforesaid shall terminate the obligation of Heineken or any
                Licensee to settle any open payment account between them in the
                ordinary course. The foregoing provisions apply to the TMLA
                between Heineken and (i) CMQ dated June 25, 1997, with respect
                to Argentina (ii) Cerveceria Chile SA dated July 9, 1999, with
                respect to Chile; and (iii) Fabricas Nacionales de Cerveza SA
                (undated and unsigned), with respect to Uruguay.

                So long as a TMLA remains in effect, the Licensee thereunder
                shall use its best efforts, and Quinsa and QIB shall use its
                respective best efforts to cause such Licensee, to faithfully
                and diligently perform its obligations under the TMLA in a
                manner consistent with past practice. It is understood and
                agreed that the provisions of Annex A hereto shall apply to
                the continuation and termination of each TMLA as from the date
                hereof.

TECHNICAL       At the Closing, all Technical Assistance Agreements between
ASSISTANCE      Heineken and QIB or its operating companies shall be
AGREEMENTS      terminated with immediate effect; provided, however that such
                termination shall not affect QIB's and its operating
                companies' post-termination obligations with respect to the
                return of confidential information and the payment of accrued
                obligations under such Agreements.

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OTHER DOCUMENTS Concurrently herewith, Heineken will execute and deliver to
                each of the other parties hereto and each of such other
                parties will execute and deliver to Heineken a Release in the
                form attached as Annex B hereto. In addition, Heineken and
                Ambev are exchanging mutual releases.

REPRESENTATIONS Each of Heineken, BAC, Quinsa, QIB and the other parties
                hereto represents warrants to the others that:

                (i)  It has the full power and authority to enter into this MOA;

                (ii) Except for the clearance of the Argentine anti-trust
                authorities with respect to the QIB Sale and any judicial
                proceedings in connection therewith, the consummation of the
                transactions contemplated in this MOA is not subject to the
                approval by or consent of (x) any governmental or judicial
                authority or body or (y) any third party and will not
                contravene, conflict with or violate or constitute a breach or
                default under any applicable law, rule or regulation or any
                judgment, decree or order of any judicial or governmental
                authority or any agreement to which it is a party or by which
                its properties or assets are bound;

                (iii) Ambev has approved and consented to this MOA and the
                transactions contemplated herein; and

                (iv) The execution, delivery and performance by it of this MOA
                has been duly authorized by all necessary corporate action and
                this MOA is a binding agreement enforceable against such party
                in accordance with its terms.

PUBLICITY       Heineken and Quinsa shall jointly announce the settlement of
                the Arbitration and the matters set forth herein in an agreed
                press release. Except as set forth in such press release, no
                party shall make any announcement or disclosure of this MOA or
                the matters set forth herein without the consent of the other
                parties. Each party may make such announcements which in the
                opinion of its legal counsel it is required to make by law or
                the regulations of the stock exchange applicable to such
                party.

GOVERNING LAW;  This MOA and the documents executed in connection herewith
ARBITRATION     shall be governed by the laws of Switzerland. In the event
                that any dispute or controversy arises in connection with the
                validity, interpretation or performance of this MOA, the
                parties shall submit much matter for final resolution to the
                panel of arbitrators now constituted in the Arbitration, to
                wit., Messrs. Daniel Wehrli, Chairman, Wolfang Peter and
                Rudolf Tschani (THE "PANEL"), such arbitration to be conducted
                in Zurich pursuant to the rules of the International Chamber
                of Commerce; provided that, if any of such arbitrators is
                unwilling or unable to serve as an arbitrator in

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                connection with any such dispute or controversy, the
                arbitration panel shall be selected in accordance with the
                rules of the International Chamber of Commerce.

MISCELLANEOUS   The parties and their respective attorneys shall
                cooperate in good faith to finalize and execute any documents
                necessary or desirable to effect the provisions of this MOA
                and the intention of the parties. Without limiting the
                foregoing, Heineken and Quinsa shall instruct their counsel to
                prepare and submit to the arbitrators in the Arbitration such
                further instruments as their respective legal counsel deem
                necessary or desirable to terminate the Arbitration and shall
                use their best efforts to cause the panel to enter a final
                order or award reflecting the terms of this MOA and the
                releases being executed pursuant hereto. The costs of the
                Arbitration (including the ICC Administrative fees and the
                costs and expenses of the arbitrators) shall be borne equally
                by Heineken and Quinsa. Each party shall bear its own legal
                fees and expenses in connection with the Arbitration, this MOA
                and the Closing.

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In Witness Whereof, the parties have executed this Memorandum of Agreement on
the 13th day of January 2003, intending to be legally bound hereby.

HEINEKEN INTERNATIONAL B.V.                BEVERAGE ASSOCIATES (BAC) CORP.

BY: /s/  [Signature illegible]             BY: /s/ Christian Baillet
    ----------------------------               ---------------------------------

HEINEKEN BROUWERIJEN B.V.                  QUILMES INDUSTRIAL (QUINSA) Societe
                                                Anonyme

BY: /s/  [Signature illegible]             BY: /s/ Jacques-Louis de Montalembert
    ----------------------------               ---------------------------------

HEINEKEN TECHNICAL SERVICES B.V.           QUILMES INTERNATIONAL (BERMUDA) LTD

BY: /s/  [Signature illegible]             BY: /s/ Jacques-Louis de Montalembert
    ----------------------------               ---------------------------------

                                           CERVECERIA CHILE SA

                                           BY: /s/ Jacques-Louis de Montalembert
                                               ---------------------------------

                                           FABRICAS NACIONALES DE CERVEZA SA

                                           BY: /s/ Jacques-Louis de Montalembert
                                               ---------------------------------

                                           CERVECERIA Y MALTERIA QUILMES S.A.

                                           BY:  /s/  Agustin Garcia Mansilla
                                               ---------------------------------

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                                                                  ANNEX A TO MOA

                     PROVISIONS REGARDING LICENSE AGREEMENTS

         A.       For so long as a TMLA is in effect, the Licensee will continue
to produce, package, sell and distribute the Heineken brand in the normal course
consistent with prior practice and existing agreed plans, maintain existing
points of sale and use its reasonable best efforts to maintain the sales of the
Heineken brand in its territory. Management of QIB and the Licensee will
dedicate all reasonable efforts to the Heineken brand in order to achieve
existing targets and goals. The Heineken Technological Manager and the Heineken
marketing and sales team(s) will remain with the Licensee or QIB as long as the
TMLA is in effect.

Not later than January 31, 2003 with respect to CMQ, and not later than February
29, 2003 with respect to the other Licensees, each of the licensees (such
licensees being referred to herein collectively as "Quilmes") shall deliver to
Heineken in writing the following information for the Heineken brand in respect
of each wholesaler, distributor, supermarket and other retail outlet attended to
by the Quilmes direct sales force in the territory of such Licensee (each a
"POS"):

         -        List containing name and address of each outlet of each POS;

         -        2002 and 2001 volume history by POS;

         -        Crates and bottles contract or deposit receipt by POS;

         -        Pricing for each POS attended by the Quilmes direct sales
                  force; and

         -        All contracts (shelf space, signage, coolers, installation,
                  draught beer, equipment, etc.) signed exclusively for the
                  Heineken brand.

         Such information shall be updated monthly.

B.       The following provisions shall apply from and after a termination of
         the TMLA:

         1.       Quilmes shall immediately discontinue brewing, selling,
marketing and distribution of Heineken lager and not use the Heineken lager and
not use the Heineken recipe, yeast, technology and know how.

         2.       Quilmes will sell to Heineken (i) at price equal to its cost,
all merchantable stock of Heineken lager beer, either packaged or in course of
production, brewing raw materials (i.e. malts, iso-hops)and (ii) at depreciated
cost all remaining usable stock of Heineken crates, bottles, kegs, and other
Heineken packaging materials (i.e. cover crates). In the case of Cerveceria y
Malteria Quilmes ("CMQ"), the bottles and crates shall be transferred to
Heineken at no cost(1).

--------------------

(1)      Quinsa has agreed to transfer the CMQ bottles and crates at no cost
         because the Heineken brand was not sold at a profit in Argentina during
         2002 and is not expected to be profitable in 2003.

<PAGE>

         It is understood that there are different ways to identify the stock of
Heineken crates and returnable bottles introduced in the market since Quilmes
started local production: 1) Stock in Quilmes and distributors' warehouses 2)
Stock in retailers. Stock in retailers can be: a) Stock in Current Accounts in
Supermarkets; b) Stock in small retailers (attended by direct sales force) with
contract of loan and restitution with Quilmes; c) Stock in small retailers
(attended by distributors) with contract of loan and restitution with the
distributors; d) Stock in small retailers without contract of loan and
restitution.

         In case a) Quilmes will transfer the current account to Heineken. In
case b) Quilmes will transfer to Heineken every contract of loan and restitution
issued to direct clients. In case c) Quilmes will provide copy of all the
invoices of crates and bottles sold by Quilmes to distributors along with the
contracts of loan and restitution issued by them to their own clients. Given the
difficulty to estimate the stock of bottles and crates in case d), the total
amount to be considered will be the result of subtracting the volume included in
items a), b) and c) from the aggregate volume resulting from the purchasing of
bottles and crates since the Heineken lager started to be produced by Quilmes,
after the deduction of an estimated annual average breakage to agreed upon.

         Heineken shall have the option to buy at depreciated cost all Heineken
draught beer installations and Heineken coolers in the warehouse and in the
marketplace.

         3.       Quilmes shall transfer at cost all POS material in the
warehouse, and return to Heineken all Heineken specific material such as
advertising material, brand roadmaps, outlet segmentation, planning documents,
Heineken access, etc. free of charge. Heineken will have the right and option to
continue to use Heineken promotional/advertising agency.

         4.       CMQ grants Heineken the right to continue as official sponsor
of the `Union Argentina de Rugby' ("UAR") under the agreement signed by CMQ and
UAR on April 10th. 2001, ("Agreement") which expires on December 31st., 2003.
Subject to the provisions below, CMQ will exercise its right of first refusal to
negotiate and sign one or more new contracts with the UAR which will entitle the
Heineken brand to continue as a UAR sponsor until December 31, 2005. After
December 31, 2005, CMQ will retain for itself the right of first refusal that it
has with UAR.

         Before November 1, 2003, Heineken shall inform CMQ if it intends to
exercise its right to renew the Agreement, and the fees it is willing to pay
UAR. Should CMQ not receive any notification by Heineken before the
above-mentioned date, it shall be understood that Heineken has opted not to
continue as a UAR sponsor as from January 1, 2004, in which case CMQ shall be
free to continue as a UAR sponsor with any of its brands.

         Should Heineken's offer be lower than any other received by the UAR for
the same purpose. CMQ shall be free to equal the interested third party's offer
and continue as a UAR sponsor with any of its brands.

         Likewise, if CMQ is notified by the UAR that a third party has offered
to be its sponsor in the beer category or any similar category, CMQ shall be
obliged to inform Heineken, within five working days after said notification, so
that Heineken can advise CMQ of its decision to

                                       8

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either equal such offer or cease as a UAR sponsor, in which case CMQ shall be
free to act as sponsor with any of its brands.

         In no event shall CMQ or its affiliates compete with Heineken with
respect to any bidding in connection UAR sponsorship until at least December 31,
2005.

         5.       Quilmes shall not use any Heineken advertising material,
marketing or get-up, labels, POS material, etc. Moreover Quilmes shall remove
all references, listings, trade marks, logos relating to Heineken from its
premises, letterhead, advertisements, equipment and packaging materials.

         6.       Quilmes shall refrain from taking any action to restrict any
beer re-seller's ability, right or incentive to sell or distribute the Heineken
brand in any territory, through exclusive arrangements, shelf space, cooler
restrictions or in any other manner. Additionally, all existing contracts for
the Heineken brand will be preserved and will be assigned by Quilmes to
Heineken.

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<PAGE>

                                     ANNEX B
                                 FORM OF RELEASE

         [Party A] hereby irrevocably and unconditionally releases, acquits and
forever discharges, on behalf of itself, its affiliates and any person acting
by, through, under or in concert with [Party A] (each a "Releasor", and
collectively the "Releasors"), each of [Party B] and the stockholders,
affiliates, subsidiaries, directors, officers, employees, representatives and
agents of [Party B] (each a "Released Party", and collectively the "Released
Parties") from any and all charges, complaints, claims, suits, judgments,
demands, actions, obligations or liabilities, damages, causes of action, rights,
costs, loans, debts and expenses (including attorneys' fees and expenses) of any
nature whatsoever, whether known or unknown, determined or determinable,
accrued, contingent, absolute or otherwise, whether arising under contract, in
tort or otherwise, that emanate from, arise out of, or in any way relate to (1)
the Arbitration, (2) any violation, breach or default by any Released Party of
or under, or any tortious act (including, without limitation, any act of
tortious interference) relating to, any of the Shareholders Agreement, any of
the Technical Assistance Agreements or any TMLA (collectively the
"Heineken/Quinsa Agreements") that arises as a result of, in connection with, or
relates in manner to, the Share Exchange Agreement dated as of May 1, 2002
between AmBev and Quinsa or the Stock Purchase Agreement dated as of May 1, 2002
between BAC and AmBev (collectively, the "AmBev Agreements") or any of the
transactions contemplated thereby, or (3) any act or omission of any Released
Party in connection with or relating to the AmBev Agreements or the transactions
contemplated thereby, whether arising before or after the commencement of the
arbitration or the execution of the AmBev Agreements and whether or not asserted
or identified in the Arbitration, and each Releasor agrees that neither it, nor
any other Releasor, nor any other person acting by, through, or under, any
Releasor, shall institute, pursue, solicit, encourage or assist any action or
actions, cause or causes of action (in law or at equity), suits, arbitration
proceedings or claims in any court (including state, federal or foreign) against
or adverse to any Released Party arising from, attributable to or related to the
foregoing. Each Releasor and each Released Party hereby represents and warrants
that, to the best of its knowledge, as of the date hereof there exist no
defaults under, or breaches or violations of, any provision of any contract
between such Releasor and such Released Party, that do not relate to or arise in
connection with the AmBev Agreements or the transactions contemplated thereby.
This Release shall not affect the obligation of any party to settle any open
account payment obligations in respect of transactions arising from a TMLA in
the ordinary course.

|          Unless otherwise defined herein, all capitalized terms used herein
shall have the meanings set forth in the Memorandum of Agreement dated as of
January 13, 2003 among Heineken International B.V., Heineken Brouweruen B.V.,
Heineken Technical Services B.V., Beverage Associates (BAC) Corp., Quilmes
Industrial (Quinsa) Societe Anonyme, Quilmes International (Bermuda) Ltd.,
Cerveceria Chile S.A., Fabricas Nacionales de Cerveza S.A. and Cerveceria y
Malteria Quilmes S.A..

|                               [Name of Releasor]
<PAGE>

                                                       By:______________________<PAGE>

                                                                     EXHIBIT 4.4

                                                                  CONFORMED COPY

                                    LICENSE AGREEMENT dated as of January 31,
                                    2003, between QUILMES INDUSTRIAL (QUINSA)
                                    SOCIETE ANONYME, a Luxembourg corporation
                                    ("QUINSA"), and COMPANHIA DE BEBIDAS DAS
                                    AMERICAS - AMBEV, a Brazilian sociedade
                                    anonima ("AMBEV").

         WHEREAS, pursuant to the Share Exchange Agreement dated as of May 1,
2002 (the "SHARE EXCHANGE AGREEMENT"), AmBev agreed to grant to Quinsa a
perpetual, royalty free, exclusive license to the AmBev beer brands in the
Territory pursuant to certain conditions set forth in this Agreement;

         WHEREAS, AmBev and Quinsa recognize that the success of this License
Agreement depends upon the fulfillment of the needs of retailers and consumers
in the Territory, upon the execution of aggressive, sound and ethical marketing
efforts, and upon a conscientious regard for customer service; and

         WHEREAS, certain terms used in this Agreement are defined in Section 16
and all other capitalized terms used herein and not otherwise defined have the
meanings set forth in the Share Exchange Agreement.

         NOW, THEREFORE, in consideration of the mutual covenants set forth
herein, and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, AmBev and Quinsa hereby agree as
follows:

1.       GRANT OF LICENSE TO PRODUCE LICENSED AMBEV BEER.

1.1.     License. Subject to any applicable legal restrictions, AmBev hereby
grants to Quinsa, on the terms and conditions set forth in this License
Agreement, the exclusive right and license to produce, have produced, bottle,
have bottled, distribute, have distributed, sell and have sold, Licensed AmBev
Beer (as defined below) under the Marks in the Territory.

                                                                               1
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1.2.     Inspection and Control.

a)       All Beer produced by or under contract for Quinsa or its Affiliates for
         sale in the Territory under the Marks (the "LICENSED AMBEV BEER") shall
         be in conformance with the Technical Industrial Information and shall
         be of a substantially uniform quality within reasonably designated
         specifications as determined from time to time by AmBev.

b)       Every month during the term of this License Agreement, Quinsa, at
         Quinsa's expense, shall deliver to AmBev at a specified test facility
         located in Brazil, representative product samples of recently produced
         Licensed AmBev Beer from each brewery at which it is produced by or on
         behalf of the Quinsa, to enable AmBev or its Affiliates to determine
         compliance with Section 1.2.a). Quinsa shall also supply to AmBev
         monthly reports substantially in the form of Attachment D hereto.

c)       At all reasonable times during normal business hours, upon at least
         seventy-two (72) hours prior notice to Quinsa, Quinsa agrees to permit
         AmBev and/or its duly authorized representatives to (i) visit and
         inspect any of the properties or facilities at which Licensed AmBev
         Beer is produced, bottled, processed, packaged or stored by or for
         Quinsa or its Subsidiaries, and (ii) inspect the brewing facilities,
         brewing procedures, brewing laboratories, packaging and storage and
         quality control procedures relating to Licensed AmBev Beer. Quinsa will
         fully cooperate with AmBev with respect to such inspection and will
         keep AmBev advised of each location at which the activities related to
         the production, bottling, distribution, marketing or sale of Licensed
         AmBev Beer are taking place.

1.3.     Permitted Breweries. Prior to the commencement of Commercial Brewing of
Licensed AmBev Beer at a brewery, Quinsa shall obtain AmBev's written approval
of the brewery as a brewery for the production of Licensed AmBev Beer, except
that Quinsa shall have the right to brew Licensed AmBev Beer at any brewery
owned or operated by Quinsa as of the date of this License Agreement as listed
on Attachment B hereto for so long as the relevant brewery continues to be owned
or operated by Quinsa. In the exercise of its approval right, AmBev may require,
as a condition for such approval, modifications to each brewery at which
Licensed AmBev Beer is to be brewed and at related storage facilities. Further,
with respect to each brewery at which Licensed AmBev Beer is to be brewed,
Quinsa (after consultation with, and inspection by, AmBev) will conduct or cause
to be conducted commercial scale brew tests of the particular Licensed AmBev

                                                                               2
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Beer to be produced at that brewery; provided that, with respect to the
breweries located at Quilmes, Zarate, Corrientes, Mendoza, Tucuman, and Ipane
AmBev shall complete its inspection within 30 (thirty) days after the date
hereof.

1.4.     Licensed AmBev Beer Ingredients.

a)       AmBev will sell to Quinsa, and Quinsa will purchase only from AmBev (or
         its designee), the culture yeast needed for the production of Licensed
         AmBev Beer pursuant to this License Agreement.

b)       Culture yeast purchased by Quinsa from AmBev (or its designee) shall be
         handled as prescribed by AmBev. Quinsa shall not propagate, or permit
         any other Person to propagate, such culture yeast (other than in the
         production of Licensed AmBev Beer), nor shall Quinsa disclose the
         details of, or use, or allow any other Person to use, such culture
         yeast for any purpose other than the production of Licensed AmBev Beer
         in accordance with the terms of this License Agreement. Quinsa shall
         not sell, transfer or deliver any such culture yeast to any Person
         other than AmBev or a Person designated by AmBev (or otherwise permit
         any such other Person to obtain the same) without the prior written
         consent of AmBev.

c)       All sales of culture yeast by AmBev (or its designee) to Quinsa for use
         in connection with Licensed AmBev Beer shall be (i) in the event that
         AmBev does not produce such product, at the same price and upon the
         same terms as purchases of such product are made by AmBev from its
         suppliers, or (ii) in the event that AmBev produces such product, at a
         price equal to AmBev's cost of production; provided that Quinsa, will
         pay to such suppliers or reimburse AmBev, as the case may be, for any
         incremental costs arising in connection with the delivery of such
         product to the facility or facilities at which Licensed AmBev Beer is
         being produced, including but not limited to transportation costs and
         any and all import or other taxes. Unless otherwise agreed, the prices
         shall be F.O.B. AmBev's designated facility.

d)       All payments by Quinsa for cultured yeast, unless otherwise directed by
         AmBev, shall be made within sixty (60) days of the appropriate shipment
         by AmBev (or its designee), in U.S. Dollars by such means as are
         specified in written instructions provided by AmBev (or its designee)
         from time to time. Amounts expressed in a currency other

                                                                               3
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         than U.S. Dollars shall be converted into U.S. Dollars at the exchange
         rate prevailing on the due date for such payment.

e)       Quinsa shall obtain such licenses and approvals as may be necessary in
         connection with the import into and use of the culture yeast in the
         Territory.

2. EXCLUSIVITY.

2.1.     Restrictions on Quinsa.

a)       Other Brazilian Brands. Quinsa will not, without the express written
         approval of AmBev, in any manner produce, sell or distribute any Beer
         that is marketed or sold in Brazil under a trademark or trade name that
         is of Brazilian origin (a "BRAZILIAN BEER") unless such trademark or
         tradename is owned by, or licensed to, AmBev.

b)       Licensed AmBev Beer Outside of Territory. Except to the extent that
         Quinsa and AmBev hereafter agree in writing to extend beyond the
         Territory the markets in which Quinsa may produce, have produced,
         bottle, have bottled, distribute, have distributed, sell or have sold,
         Licensed AmBev Beer, Quinsa will not, and shall insure that its
         Affiliates will not, directly or indirectly:

         (i)      actively solicit orders for Licensed AmBev Beer, or establish
         any branch or maintain any distribution depot for the sale of Licensed
         AmBev Beer outside of the Territory;

         (ii)     accept any order for Licensed AmBev Beer for delivery outside
         of the Territory; or

         (iii)    sell, distribute or resell Licensed AmBev or any Brazilian
         Beer to any purchaser located in a country outside of the Territory, or
         to a purchaser located in the Territory if Quinsa knows or reasonably
         should have known that the purchaser intends to directly or indirectly
         sell, distribute or resell Licensed AmBev Beer outside of the
         Territory.

c)       Notwithstanding anything to the contrary contained herein, AmBev agrees
         that Quinsa may continue to produce, sell and distribute Beer both
         inside and outside of the Territory under the Heineken trademark and
         tradename and otherwise comply with the terms and conditions of the
         trademark license, technical assistance and other related agreements
         currently in effect between Heineken International BV, on

                                                                               4
<PAGE>

         the one hand, and Quinsa and its affiliates, on the other hand. AmBev
         further agrees that neither Quinsa nor any of its Affiliates shall be
         required, by reason of this License Agreement, to take any actions
         which violate the terms of such agreements. Quinsa represents and
         warrants that the execution, delivery and performance of this Agreement
         do not contravene, conflict with, constitute a breach or default under,
         or give rise to any right of termination or loss of material benefit
         under, any of the agreements between Quinsa or any of its Affiliates
         and Heineken N.V. or any of its Affiliates, except for any such
         contraventions, conflicts, breaches, defaults, rights of termination
         and losses of material benefit as have been unconditionally and
         unrevocably released pursuant to the terms of the Memorandum of
         Agreement dated as of January 13, 2003 between Quinsa and Heineken
         International B.V. or the terms of the releases contemplated thereby.

2.2.     Restrictions on and Rights of AmBev.

a)       Sales in the Territory. Until such time, if any, as this License
         Agreement is terminated pursuant to the Section 9, AmBev will not:

         (i)      produce, sell, bottle, distribute or resell Licensed AmBev
                  Beer inside the Territory, except as may otherwise be
                  expressly contemplated by this License Agreement;

         (ii)     sell, distribute or resell Licensed AmBev Beer to any
                  purchaser located in a country outside the Territory, if AmBev
                  knows or reasonably should have known that the purchaser
                  intends to directly or indirectly sell, distribute or resell
                  Licensed AmBev Beer inside the Territory;

         (iii)    grant to any other Person any license or other right to
                  produce, sell, distribute or resell or have produced, sold,
                  distributed or resold Licensed AmBev Beer inside the
                  Territory.

b)       Sales by AmBev Outside the Territory. Subject to this Section 2.2,
         AmBev retains the right to produce, bottle, sell, distribute or resell
         or direct or license others to produce, bottle, sell, distribute or
         resell Beer or any other AmBev product outside of the Territory,
         including, but not limited to, Beer using Marks identical to those used
         for Licensed AmBev Beer.

                                                                               5
<PAGE>

3. MARKETING ADVERTISING AND PROMOTION

3.1.     Overall Brand Strategy. Quinsa (or, if Quinsa enters into a sublicense
pursuant to Section 13.11 with respect to any portion of the Territory, the
Quinsa Subsidiary holding the sub-license), after consultation with AmBev, shall
develop the overall policies and present to Quinsa Board of Directors (or to the
board of directors of such Quinsa Subsidiary) for approval, the overall policies
and strategies relating to the market positioning of Licensed AmBev Beer,
including, without limitation, the policies and strategies relating to image,
class and target price and shall determine the fit and placement of Licensed
AmBev Beer within Quinsa's brand portfolio. Such overall policies and strategies
must be consistent with AmBev's policies and strategies for Licensed AmBev Beer
outside the Territory.

3.2.     Marketing Manager.

a)       AmBev shall have the exclusive right to nominate a person familiar with
         the AmBev marketing policies, standards and procedures to act as the
         marketing manager for the Territory (the "MARKETING MANAGER"); provided
         that, if at any time, Quinsa advises AmBev that the nature or scope of
         sales of Licensed AmBev Beer in any portion of the Territory covered by
         the Marketing Manager are such that it is not practicable or advisable
         for the Marketing Manager to continue to be the marketing manager for
         the entire Territory, AmBev will nominate another such person or
         persons to act as marketing managers for the portion or portions of the
         Territory as to which Quinsa provides such advice (all such persons so
         designated by AmBev being referred to herein collectively as the
         "MARKETING MANAGERS"). The appointment of any Marketing Manager shall
         require the mutual consent of AmBev and Quinsa; provided Quinsa shall
         hire each of the Marketing Managers as its own employee, pay the salary
         of, and all other employee compensation for, each of the Marketing
         Managers and for up to two additional persons selected by the Marketing
         Managers to assist them in the performance of their duties under this
         License Agreement. The Marketing Managers shall report to Quinsa's
         marketing director (the "QUINSA MARKETING DIRECTOR") and shall have the
         responsibilities and authority set forth below in this Section 3.2.
         AmBev and Quinsa shall each have the right to propose the removal of
         any Marketing Manager so long as such proposal is made in good faith
         and based on the failure or alleged failure of such Marketing Manager
         to competently perform his/her duties. The Party proposing the removal
         of any Marketing Manager shall notify the other Party of the reasons
         why such removal

                                                                               6
<PAGE>

         is requested and the Party receiving such notice shall consider in good
         faith the removal of such Marketing Manager. The removal of any
         Marketing Manager shall require the mutual agreement of AmBev and
         Quinsa; provided that neither Party may unreasonably withhold its
         consent to a removal proposed by the other Party. Notwithstanding the
         foregoing, AmBev shall have the right to promote any individual in the
         position of Marketing Manager at any time within AmBev's organization
         without Quinsa's prior approval. Upon removal of a Marketing Manager,
         AmBev shall designate and Quinsa shall appoint a new Marketing Manager
         in place of the removed Marketing Manager.

b)       Each Marketing Manager, with respect to the portion of the Territory
         for which such Marketing Manger shall:

         (i)      work with the Quinsa Marketing Director in developing, using
         criteria and a format substantially similar to those used by Quinsa in
         connection with Beer produced and sold by Quinsa other than the AmBev
         Licensed Beer (the "QUINSA BRANDS"), and presenting for approval
         pursuant to Section 3.4, a proposed annual marketing plan for Licensed
         AmBev Beer;

         (ii)     work with the Quinsa Marketing Director in overseeing and
         managing the implementation of the Marketing Plan provided that Quinsa
         shall fully cooperate with and assist the Marketing Manager in so
         implementing the Marketing Plan;

         (iii)    act as a liaison between AmBev and Quinsa with respect to
         marketing, advertising and promotional materials, plans and activities
         relating to Licensed AmBev Beer and, as such, provide to Quinsa all
         information reasonably requested by Quinsa concerning AmBev's brand
         design parameters, bottles, labels, cans and closures; and

         (iv)     submit to Quinsa Board of Directors' prior approval, any
         material modifications to any Marketing Plan.

3.3.     Sales Manager. AmBev shall have the exclusive right to nominate a
person familiar with the AmBev sales policies, standards and procedures to act
as the sale manager for the Territory (the "SALES MANAGER"); provided that, if
at any time, Quinsa advises AmBev that the nature or scope of sales of Licensed
AmBev Beer in any portion of the Territory covered by the Sales Manager are such
that it is not practicable or advisable for the Sales Manager to continue to be
the sales manager for the entire Territory, AmBev will nominate another such
person or persons to act as sales managers for

                                                                               7
<PAGE>

the portion or portions of the Territory as to which Quinsa provides such advice
(all such persons so designated by AmBev being referred to herein collectively
as the "SALES MANAGERS"). The appointment of any Sales Manager shall require the
mutual consent of AmBev and Quinsa; provided Quinsa shall hire each of the Sales
Managers as its own employee, pay the salary of, and all other employee
compensation for, each of the Sales Managers and for up to two additional
persons selected by the Sales Managers to assist them in the performance of
their duties under this License Agreement. The Sales Managers shall report to
Quinsa's director of sales and shall be in charge of interacting with regional
sales managers in order to oversee regional sales strategies and promotions for
Licensed AmBev Beer. AmBev and Quinsa shall each have the right to propose the
removal of any Marketing Manager so long as such proposal is made in good faith
and based on the failure or alleged failure of such Marketing Manager to
competently perform his/her duties. The Party proposing the removal of any
Marketing Manager shall notify the other Party of the reasons why such removal
is requested and the Party receiving such notice shall consider in good faith
the removal of such Marketing Manager. The removal of any Marketing Manager
shall require the mutual agreement of AmBev and Quinsa; provided that neither
Party may unreasonably withhold its consent to a removal proposed by the other
Party. Notwithstanding the foregoing, AmBev shall have the right to promote any
individual in the position of Sales Manager at any time within AmBev's
organization without Quinsa's prior approval. Upon removal of a Sales Manager,
AmBev shall designate and Quinsa shall appoint a new Sales Manager in place of
the removed Sales Manager.

3.4.     Annual Marketing Plans.

a)       The Parties shall use their respective best efforts to cause each
         Marketing Manager to (i) develop for each Agreement Year a Marketing
         Plan for the Territory or portion of the Territory for which such
         Marketing Manager is responsible and (ii) submit such Marketing Plan to
         the Quinsa Board of Directors for its approval as early as practicable
         prior to the beginning of such Agreement Year. If the Quinsa Board of
         Directors fails to approve any proposed Marketing Plan with respect to
         any portion of the Territory for any Agreement Year, then, until such
         time as the Quinsa Board of Directors approves such a Marketing Plan,
         the Marketing Plan for such portion of the Territory for such Agreement
         Year will be the last Marketing Plan for such portion of the Territory
         that was approved by the Quinsa Board of Directors, and the Parties
         shall use their best efforts to cause a revised Marketing Plan to be

                                                                               8
<PAGE>

         presented to the Quinsa Board of Directors for its approval as promptly
         as practicable after the date of the meeting at which the Marketing
         Plan failed to be approved.

b)       Quinsa and AmBev will use their best efforts to cause each Marketing
         Manager, on at least a quarterly basis, to meet with the Quinsa
         Marketing Director to discuss the applicable Marketing Plan, to review
         progress in implementing such Marketing Plan and to consider possible
         modifications to such Marketing Plan.

3.5.     Advertising and Promotional Agencies. Quinsa, after appropriate
consultation with, and approval by, AmBev, shall have the right to select and
appoint any outside agencies to handle the advertising and promotion of Licensed
AmBev Beer.

3.6.     Advertising Materials.

a)       Quinsa agrees not to use, in connection with the sale or distribution
         of AmBev Licensed Beer, any marketing, advertising or promotional
         material or program unless such material or program has been approved
         by AmBev. All electronic communications materials or programs involving
         the Licensed AmBev Beer shall be submitted to AmBev for approval at
         each stage of development and production of such material or program
         (i.e., briefing, copy and offline) prior to use by Quinsa, such
         approval rights to be exercised by AmBev in good faith.

b)       The Parties agree to use their best efforts to ensure that all
         marketing, advertising and promotional materials and programs used in
         connection with the production, bottling, distribution, marketing or
         sale by Quinsa of Licensed AmBev Beer:

         (i)      are truthful and in accordance with the highest standards of
         commercial ethics;

         (ii)     are in good taste;

         (iii)    do not disparage or impair the Marks, AmBev and its
         Affiliates, Quinsa or their respective Affiliates or Licensed AmBev
         Beer; and

         (iv)     do not knowingly undermine or damage any of the overall
         marketing strategies contemplated by the Marketing Plan (in particular,
         but not limited to, product positioning and brand image strategies).

                                                                               9
<PAGE>

3.7.     Marketing Cost Obligation. Notwithstanding anything to the contrary set
forth herein, unless the Parties otherwise agree, Quinsa agrees that it will
incur in each Budget Year, in respect of Marketing Costs in support of Licensed
AmBev Beer, an amount, computed on a country by country basis, at least equal to
the aggregate amount of all sales of Licensed AmBev Beer in that country during
the Budget Year multiplied by the same percentage that the Marketing Cost
expenditures made by Quinsa in such country during such Budget Year in support
of the Quinsa Brands represented as a percentage of the aggregate amount of all
sales by Quinsa of the Quinsa Brands in such country during such Budget Year. In
the event of a product launch in any country or portion of the Territory, the
Quinsa Board of Directors shall determine, at its discretion, an incremental
amount of Marketing Costs in support of such product launch to be added to the
Marketing Plan for that country or portion of the Territory during such Budget
Year.

3.8.     Certain Acknowledgements.

a)       Quinsa agrees that nothing in this License Agreement shall require
         AmBev or any of its Affiliates now or at any time during the term of
         this License Agreement to:

         (i)      maintain or alter the formula, ingredients or packaging of
         Licensed AmBev Beer or the container thereof;

         (ii)     restrict AmBev's or its Affiliates' production and/or sale of
         any brands of Beer other than Licensed AmBev Beer and/or other products
         outside the Territory; or

         (iii)    restrict its conduct of any other business; or

b)       Quinsa agrees that nothing in this License Agreement shall permit
         Quinsa to alter the formula, ingredients, packaging or labeling of
         Licensed AmBev Beer.

4. AMBEV MARKS.

4.1.     Ownership of Marks. Quinsa hereby agrees that:

a)       The Marks and the appurtenant goodwill and Intellectual Property are
         the sole property of AmBev in the Territory and elsewhere. Quinsa
         acknowledges the validity and enforceability of the Marks and the sole
         and exclusive ownership of those Marks and other related Intellectual

                                                                              10
<PAGE>

         Property by AmBev. Quinsa agrees that it shall not, at any time during
         this License Agreement or thereafter, challenge said validity or
         enforceability of the Marks or other related Intellectual Property for
         any reason or AmBev's sole and exclusive ownership thereof.

b)       Any registration of the Marks shall be made in the name and at the
         expense of AmBev or its Affiliates as the sole owner of such Marks and
         shall remain the property of AmBev or its Affiliates. AmBev shall
         continue to be the owner of the Marks in the Territory; provided that,
         until such time, if any, as this Agreement is terminated pursuant to
         Section 9 hereof, AmBev will not take any action with respect to any of
         the Marks in the Territory that is inconsistent with, or materially and
         adversely affects, the rights of Quinsa under this License Agreement.

c)       Quinsa will not, by virtue of any activities hereunder, obtain any
         ownership interest in or title to the Marks or in any registrations
         thereof; and any uses it makes of such Marks shall inure only to the
         benefit of AmBev. If by operation of law, or otherwise, Quinsa shall
         obtain any ownership interest in or to any of the Marks, upon written
         request by AmBev or not, Quinsa shall promptly assign such ownership
         interest in the Marks to AmBev or its designee (or if AmBev so
         requests, grant a perpetual, royalty-free license to AmBev or its
         designee to use the Marks) without any charge. Each Party agrees to
         sign (at Ambev's expense) all agreements (and cancellation agreements)
         that the other may reasonably require relating to Licensed AmBev Beer
         in the Territory, provided that the terms of such agreement shall be
         consistent with the terms of this License Agreement.

d)       Quinsa shall have no right to take or require any action with respect
         to registering or otherwise obtaining, maintaining or enforcing rights
         in and to the Marks, including, without limitation, any action with
         respect to the registration of any Mark or variation thereon as a
         trademark, service mark, trade name, business name or internet domain
         name in any national, state or local registry established for the
         purpose of recording the same, but shall cooperate (at AmBev's expense)
         in any such actions as requested by AmBev or its designee.

e)       Except as permitted herein, Quinsa shall not, at any time during this
         License Agreement and thereafter, use or attempt to register (i) any
         mark confusingly similar to the Marks, or (ii) any label, package or
         product ornamentation confusingly similar to those used in connection
         with Licensed AmBev Beer, for any type of product.

                                                                              11
<PAGE>

f)       Quinsa shall not combine any Mark with any other matter in any way (or
         use such Mark in any other manner) that may adversely affect its
         function as an indication of origin.

g)       Quinsa shall have the right to use the Marks solely pursuant to this
         License Agreement.

4.2.     Trademark Usage. All labels, containers, packaging and materials
bearing a Mark shall be of a quality that conforms to the specifications
approved by AmBev.

4.3.     Limitations on License. Quinsa shall not, directly or indirectly, use,
or authorize the use of, any of the Marks in connection with the production,
bottling, distribution, marketing, sale or resale of Licensed AmBev Beer that
does not meet the requirements set forth in Section 1.2.a) of this License
Agreement or is otherwise not in compliance with this License Agreement.

5.   DISCLOSURE OF TECHNICAL INDUSTRIAL INFORMATION BY AMBEV.

5.1.     Disclosure by AmBev of Technical Industrial Information. In furtherance
of this License Agreement, AmBev shall disclose, to the extent not previously
disclosed, as soon as practicable after the date hereof, to Quinsa such
Technical Industrial Information as shall be necessary for Quinsa to fulfill its
obligations and exercise its rights under this License Agreement. To the extent
that AmBev acquires subsequent to the execution of this License Agreement new
information or knowledge that would fall within the definition of Technical
Industrial Information and would be necessary for Quinsa to fulfill its
obligations or exercise its rights under this License Agreement, AmBev shall
promptly disclose such information to Quinsa. AmBev shall not have any
obligation to obtain patent protection on the Technical Industrial Information
in the Territory, or, except as set forth in this License Agreement, to disclose
to Quinsa any other technology used by AmBev either outside the Territory or
that is held by AmBev under a confidentiality or similar agreement with a third
party. The Technical Industrial Information shall be used by Quinsa exclusively
in connection with Licensed AmBev Beer, unless otherwise agreed.

5.2.     Grant of Rights in Technical Industrial Information. Subject to the
confidentiality obligations set forth in Section 7, Quinsa shall have the right
to use the Technical Industrial Information only to produce Licensed AmBev Beer
pursuant to the terms of this License Agreement. No other right or

                                                                              12
<PAGE>

benefit to use the Technical Industrial Information is hereby granted or
intended, either directly or by implication, and no other right or benefit will
be claimed by Quinsa except as herein provided (or otherwise agreed to by AmBev
in writing).

5.3.     Form of Technical Industrial Information. The Technical Industrial
Information to be disclosed or made available by AmBev hereunder shall be
delivered in English and shall be in accordance with technical standards used by
AmBev at the time of preparation thereof.

6. UNDERTAKINGS OF THE PARTIES.

6.1.     Quinsa's Undertakings. Except as otherwise expressly provided herein,
Quinsa shall, at any and all times during the term of this License Agreement,
and thereafter to the extent set forth in to Section 9.8, in addition to its
other covenants set forth in this License Agreement:

a)       maintain appropriate sales and delivery forces and a proper system for
         recording orders, deliveries and other pertinent matters customary in
         the marketing and distribution of Licensed AmBev Beer in the Territory
         (which records shall be available for discussion with AmBev's
         representatives, during Quinsa's regular business hours);

b)       maintain, or cause others to maintain at all times, in warehouses that
         are suitable for such purposes, an inventory of Licensed AmBev Beer
         which it reasonably believes to be sufficient to meet anticipated
         demand;

c)       apply to the production, bottling, distribution, marketing and sale of
         Licensed AmBev Beer, practices, procedures and standards consistent
         with the practices, procedures and standards applied by Quinsa and its
         Subsidiaries in connection with the production, bottling, distribution,
         marketing and sale of the Quinsa Brands;

d)       to the extent available and commercially reasonable, obtain and
         maintain at all times during the term of this License Agreement and
         thereafter for so long as any Licensed AmBev Beer remains in
         distribution, product liability insurance covering its activities
         hereunder in amounts and on terms considered reasonable by Quinsa Board
         of Directors from time to time;

                                                                              13
<PAGE>

e)       obtain such approvals, licenses and permits as may be required from
         time to time under the laws and regulations in the Territory in
         connection with the production, bottling, distribution, marketing and
         sale of Licensed AmBev Beer contemplated by this License Agreement;

f)       (i) report to AmBev any non-routine or otherwise material
         correspondence or communications that it receives from (x) any
         Governmental Entity concerning Licensed AmBev Beer, or (y) any other
         Person if such correspondence or communications pertain to any claims,
         including, without limitation, (A) claims for product liability or
         infringement of Intellectual Property, or (B) material consumer
         complaints that reasonably would be expected to (i) result in material
         legal action against either Quinsa or AmBev, or (ii) materially
         adversely affect the reputation of Quinsa or AmBev, or (iii) result in
         the disclosure by Quinsa or AmBev of any product defects or the
         implementation by Quinsa or AmBev of any product recalls; and (ii)
         promptly provide to AmBev copies of such correspondence or
         communications;

g)       comply in all material respects with the manual "Padrao de Processos
         Tecnicos" to be provided by AmBev to Quinsa. If any changes are made to
         such manual, Quinsa shall be given a reasonable amount of time to
         adhere to such changes;

h)       adhere to all conditions that may be reasonably prescribed by AmBev in
         relation to the storage of Licensed AmBev Beer including:

         (i)      ensuring that Licensed AmBev Beer that exceeds the expiration
         date referred to below is not sold in the marketplace;

         (ii)     ensuring that all Licensed AmBev Beer that it produces or has
         produced is coded with an appropriate expiration date, such date to be
         based on an appropriate period between production and expiration of
         Licensed AmBev Beer to be agreed upon by the Parties promptly after the
         Effective Date; and

         (iii)    follow with respect to the Licensed AmBev Beer practices and
         procedures relating to outdated, damaged or otherwise unmarketable
         inventory that are consistent with the practices and procedures
         followed by Quinsa and its Subsidiaries with respect to the Quinsa
         Brands in the Territory.

                                                                              14
<PAGE>

i)       upon the occurrence of any material quality problem, (i) suspend the
         production, bottling, distribution, marketing, sale and resale (or
         cause the suspension of the production, bottling, distribution,
         marketing, sale and resale) of Licensed AmBev Beer immediately upon
         discovery by Quinsa of such problem or receipt by Quinsa of a request
         from AmBev for such suspension that is reasonable under the prevailing
         circumstances, (ii) promptly destroy any product with any such quality
         problem, and (iii) immediately notify AmBev and provide full details
         pertaining to such event, and provide written reports and other
         assistance as may reasonably required by AmBev in order to gain
         information pertaining to the event and to take any other appropriate
         action in response thereto;

j)       promptly after any general manager of Quinsa or its Subsidiaries
         becomes aware of or has reason to believe that (i) any of AmBev's trade
         secrets, Marks, Intellectual Property, Technical Industrial Information
         or other Confidential Information or details pertaining thereto, or any
         of the terms, conditions or other facts contained in this License
         Agreement or with respect to Licensed AmBev Beer, have inadvertently or
         otherwise been disclosed to or obtained by or are being used by any
         unauthorized third party, or (ii) an unauthorized Person has gained
         access to culture yeast or any other ingredient supplied by AmBev or
         its designee for use in connection with this License Agreement or
         details pertaining thereto, immediately notify AmBev and provide full
         details pertaining to such event, and shall provide written reports and
         other assistance as may reasonably required by AmBev in order to gain
         information pertaining to the event and to take appropriate action in
         response thereto; and

k)       use its best efforts and fully cooperate with AmBev in connection with
         the registration or obtaining, maintenance and enforcement of AmBev's
         or any of its Affiliate's rights in any to the Marks both inside and
         outside of the Territory.

6.2.     AmBev's Undertakings. AmBev will, at any and all times during this
License Agreement:

a)       conduct AmBev's business in a manner that will reflect favorably upon
         Licensed AmBev Beer so as to preserve the goodwill of retailers and
         consumer acceptance of Licensed AmBev Beer in the Territory;

                                                                              15
<PAGE>

b)       provide Quinsa with freshness and storage guidelines as well as other
         information useful in monitoring and maintaining the quality of
         Licensed AmBev Beer in the marketplace;

c)       obtain such approvals, licenses and permits as it may require from time
         to time under the laws and regulations of Brazil in connection with the
         production, exportation, distribution, marketing and sale of Licensed
         AmBev Beer ingredients referred to in Section 1.3;

d)       take all such actions in such manner as it may determine is appropriate
         in registering, obtaining, maintaining and enforcing its rights and/or
         its Affiliates' rights to the Marks both inside and outside of the
         Territory;

e)       provide all necessary formulae, recipes, technical guidelines and
         process information to produce Licensed AmBev Beer in accordance with
         the terms of this License Agreement;

f)       provide all necessary guidelines regarding packaging materials and
         their subsequent changes and improvements in due time to ensure an
         adequate chain of supply time to Quinsa's production facilities; and

g)       provide the "Padrao de Processos Tecnicos" manual to be used in the
         production of the Licensed AmBev Beer pursuant to the terms of this
         License Agreement.

7. CONFIDENTIALITY.

7.1.     Confidential Information. Quinsa acknowledges that AmBev, during the
term of this License Agreement, may make available to Quinsa directly or to its
Representatives certain Confidential Information.

7.2.     Ownership of Confidential Information. All Confidential Information
shall remain the sole property of AmBev. Quinsa shall not obtain any
intellectual property rights in, nor have the right to use, except as stated
herein, any such Confidential Information disclosed to it by or on behalf of
AmBev.

7.3.     Treatment of Confidential Information. Quinsa shall use the
Confidential Information solely in connection with the performance of its
obligations and the exercise of its rights under this License Agreement, and
except as set forth in Section 7.4, will not, without AmBev's prior written
consent, disclose the Confidential Information to any Person directly or

                                                                              16
<PAGE>

indirectly, other than its Representatives who need to know such information in
connection with performance by Quinsa of its obligations or the exercise by
Quinsa of its rights hereunder; provided that Quinsa will advise its
Representatives of the terms of this Section 7 and, if such Representatives are
external advisors or agents, will further require such Representatives to
acknowledge, in a manner acceptable to AmBev, the confidentiality of the
Confidential Information. Quinsa will be responsible for any breach of this
Section 7 by its Representatives. Upon any termination of this License
Agreement, Quinsa shall return to AmBev all of AmBev's Confidential Information,
including all magnetic, computer-resident and other electronic data,
photostatic, or other copies, or derivatives thereof, provided pursuant to this
License Agreement. All other analyses, compilations and documents containing or
reflecting any of the Confidential Information prepared by or on behalf of
Quinsa shall be destroyed, such destruction to be confirmed in writing.

7.4.     Disclosure Due to Requirements of Law. In the event that Quinsa is
legally compelled, requested or required (by legal, administrative, or similar
process, including but not limited to oral questions, interrogatories, requests
for information or documents in legal proceedings, subpoena, civil investigative
demand or other similar process) to disclose to any third party any of the
Confidential Information, it shall provide AmBev with prompt written notice of
any such request or requirement so that AmBev may seek a protective order or
other appropriate remedy and/or waive compliance with the provisions of this
License Agreement. If in the absence of a protective order or other remedy or
the receipt from AmBev of a waiver, Quinsa is nonetheless legally compelled, as
evidenced by receipt by AmBev of a written opinion of legal counsel to Quinsa
reasonably acceptable to AmBev, to so disclose Confidential Information
(including to any tribunal or administrative agency), Quinsa may, without
liability hereunder, so disclose to the third party (including a tribunal or
administrative agency) only that portion of the Confidential Information which
such counsel advises is legally required to be disclosed, and will exercise its
best efforts to preserve the confidentiality of the Confidential Information,
including, without limitation, by cooperating with AmBev to obtain an
appropriate protective order or other reliable assurance that confidential
treatment will be accorded to the Confidential Information (including by such
tribunal or administrative agency).

7.5.     Specific Performance. It is further understood and agreed that money
damages would not be a sufficient remedy for any breach of this Section 7 by
Quinsa and that, with respect only to Quinsa's confidentiality obligations

                                                                              17
<PAGE>

under this Section 7, AmBev, subject to applicable law, shall be entitled to
equitable relief, including, without limitation, provisional or injunctive
relief, and/or specific performance, as a remedy for any such breach. Such
remedies shall not be deemed to be the exclusive remedies for a breach by Quinsa
of this Section 7, but shall be in addition to all other remedies available at
law to AmBev. Quinsa agrees not to oppose the granting of such equitable relief
on the ground that an adequate remedy exists at law, and to waive, and to cause
its Representatives to waive, any requirement for the securing or posting of any
bond in connection with such remedy. In the event of litigation relating to this
Section 7, if Quinsa has breached a provision of this Section 7, then Quinsa
shall be liable and shall pay to AmBev the reasonable legal fees and any other
expenses, in U.S. Dollars, that AmBev has incurred in connection with such
litigation, including any appeal therefrom. Amounts expressed in a currency
other than U.S. Dollars shall be converted into U.S. Dollars at the exchange
rate prevailing on the due date for such payment.

8. LATE PAYMENT PENALTY.

8.1.     Penalties for Late Payment. Irrespective of the manner according to
which any payments are made pursuant to this License Agreement, any amount
overdue shall be payable in U.S. Dollars and shall bear interest calculated pro
rata temporis, to the extent permitted by law, at a rate per annum equal to the
Fed Funds rate plus a spread of 2% (two per cent) p.a., as such rate is
available on the Bloomberg page "BTMM".

9. TERM; DEFAULT; REMEDIES.

9.1.     Term. Subject to Sections 9.2, 9.3, 9.4 and 9.5, this License Agreement
shall continue in effect indefinitely.

9.2.     Termination Upon a Change of Control. This License Agreement may be
terminated at any time by either AmBev or Quinsa upon a Change of Control.

9.3.     Termination Prior to First Stage Closing Date. Except as otherwise
provided in Section 9.2 above, prior to the First Stage Closing Date (as defined
in the Stock Purchase Agreement), this License Agreement may be terminated only:

a)       by the mutual written agreement of the Parties; or

                                                                              18
<PAGE>

b)       by AmBev, upon the occurrence of a Bankruptcy Event with respect to
         Quinsa, and by Quinsa, upon the occurrence of an Bankruptcy Event with
         respect to AmBev; or

c)       subject to Section 9.5, by either Party in the event a circumstance of
         Force Majeure causes the continuous interruption of any of the
         production, bottling, distribution, or sale of Licensed AmBev Beer by
         Quinsa contemplated by this License Agreement for a period of twelve
         (12) consecutive months.

9.4.     Termination Following First Stage Closing Date. Except as otherwise
provided in Section 9.2 above, for so long as any Person other than AmBev and
its Affiliates hold any shares of Quinsa capital stock, this License Agreement
may not be terminated at any time after the First Stage Closing Date (as defined
in the Stock Purchase Agreement) by any Person for any reason unless such
termination is approved by both Parties and by at least one Person who is a
member of the Board of Directors and who is not an Affiliate of AmBev; provided
that if the Quinsa Board of Directors does not include, at the time of any
proposed termination pursuant to this Section 9.4, at least one Person who is
not an Affiliate of AmBev, then, this License Agreement may not be terminated
pursuant to this Section 9.4.

9.5.     Force Majeure. The failure of a Party to perform any of its obligations
under this License Agreement, if caused by Acts of God or the public enemy,
fire, explosion, perils of the sea, flood, drought, war, riots, hostilities not
amounting to war, sabotage, accident, embargo, government priority, requisition
or allocation, or other action of any government authority, or by interruption
of or delay in transportation, shortage or failure of supply of materials or
equipment from normal sources for manufacture of the products specified herein,
labor strikes, or by compliance with any order or request of any government or
any officer, department, agency, or committee thereof, or any other
circumstances of like character beyond the reasonable control of that Party
("FORCE MAJEURE"), shall not subject that Party to any liability to the other.
Upon the occurrence of any event of Force Majeure, the Parties shall use their
respective best efforts to minimize the effects of such event and to overcome
such event as soon as practicable. In the event that this License Agreement is
terminated by AmBev pursuant to Section 9.3 (c), then (i) AmBev shall enter into
such other arrangements with Quinsa as Quinsa may reasonably request in order to
permit Quinsa to continue to obtain the benefits of, and to assume its
obligations under, this License Agreement and (ii) immediately upon elimination
or termination of the circumstances giving rise to such event of Force Majeure,
this License Agreement automatically

                                                                              19
<PAGE>

shall be reinstated and each Party shall execute and deliver such documents as
the other Party may reasonably request to evidence such reinstatement. If there
should occur an event of Force Majeure and this License Agreement remains in
effect, AmBev shall have the right to supply Licensed AmBev Beer to existing
customers in the Territory; provided that AmBev shall use its best efforts to
provide to Quinsa the economic benefit of such sales of Licensed AmBev Beer and
Quinsa shall use its best efforts to reimburse AmBev for any costs of such sales
that were borne by AmBev but that, in the absence of such event of Force
Majeure, would have been borne by Quinsa under the terms of this License
Agreement.

9.6.     Termination and Winding Up.

         a)       Repurchase of Inventory. Upon any termination of this License
         Agreement pursuant to Sections 9.2, 9.3 or 9.4, Quinsa will promptly
         sell and deliver to AmBev (or AmBev's designee), and AmBev will
         purchase (or cause to be purchased by its designee) from Quinsa,
         Quinsa's inventory of applicable culture yeast purchased from AmBev or
         its designee and, if AmBev so requests in writing within thirty (30)
         days of such termination, Quinsa will promptly sell and deliver to
         AmBev (or AmBev's designee) and AmBev will purchase (or cause to be
         purchased by its designee) from Quinsa the inventory of Licensed AmBev
         Beer which is still in Quinsa's possession on the date of such request
         and which Quinsa has not yet sold or committed to a third party as of
         the date of such request.

b)       The purchase price for such products shall be the cost to Quinsa of
         purchasing or producing such products plus government taxes and duties,
         transportation and other expenses, if any, paid or incurred by Quinsa
         thereon which are not refundable to Quinsa (as advised in writing by
         Quinsa to AmBev). AmBev shall be obligated to purchase only such
         products as are of marketable or usable quality and shall not purchase
         any out-of-date products or products that have an expiration date
         occurring within the following thirty (30) days. To the extent that
         AmBev does not purchase any inventory of Licensed AmBev Beer, Quinsa
         shall retain the non-exclusive right to sell, in the Territory, for a
         period of ninety (90) days following the date of termination of this
         License Agreement, all Licensed AmBev Beer produced prior to the
         termination of this License Agreement and all Licensed AmBev Beer in
         process that was finalized after the termination of this License
         Agreement as contemplated by this Section 9.6.b). All Licensed AmBev
         Beer in process as of the date of any termination of this

                                                                              20
<PAGE>

         License Agreement will be finalized and bottled and shall be
         incorporated as part of the inventory to be purchased by AmBev or sold
         by Quinsa, as the case may be, in accordance with the terms of this
         License Agreement.

c)       Upon termination of this License Agreement, all unfilled orders shall
         be deemed canceled.

9.7.     Effect of Termination. If this License Agreement is terminated pursuant
to Sections 9.2, 9.3 or 9.4, then, subject to Sections 9.5 and 9.6, Quinsa's
right to produce Licensed AmBev Beer shall be automatically and immediately
terminated. Promptly after such termination, subject to Sections 9.5 and 9.6,
(i) at AmBev's option, Quinsa shall resell to AmBev and AmBev shall purchase
from Quinsa at cost the cultured yeast purchased from AmBev hereunder, or Quinsa
shall destroy such cultured yeast at AmBev's expense and AmBev shall reimburse
Quinsa for the cost thereof previously paid by Quinsa, and (ii) Quinsa shall not
use or make any reference to the Marks, nor use any label, package, promotional
item, or product ornamentation with respect to the sale of any product of any
kind whatsoever that is confusingly similar to the labels, packages, promotional
items, or product ornamentation used in connection with Licensed AmBev Beer.
Subject to Sections 9.5 and 9.6, upon termination of this License Agreement, (i)
all rights granted to Quinsa to use the Marks shall terminate immediately and
Quinsa agrees that it shall make no further use of the Marks; (ii) Quinsa shall
return to AmBev all Technical Industrial Information, as well as all unused
labeling, packaging, product ornamentation, advertising, promotional items and
the like bearing any of the Marks; and (iii) Quinsa shall take whatever action
may reasonably be requested by AmBev to confirm that all rights to use the Marks
have reverted to AmBev or its designee, including, where appropriate, the
execution of such assignments and confirmatory documents as may be reasonably
requested by AmBev. In addition, subject to Sections 9.5 and 9.6, Quinsa shall
return to AmBev all Confidential Information as required pursuant to Section
7.3, and not thereafter use any Confidential Information. Subject to Sections
9.5 and 9.6, AmBev shall be entitled to take all steps necessary for the removal
of the name of Quinsa as an authorized user of the Marks from all governmental
registries, if applicable, without opposition or hindrance from Quinsa, and
Quinsa shall cooperate by signing all necessary documentation submitted by AmBev
and taking all necessary action to this effect.

                                                                              21
<PAGE>

9.8.     Survival of Certain Obligations. Upon termination of this License
Agreement in accordance with its terms, the rights and obligations of the
Parties to each other hereunder shall terminate; provided that:

a)       the provisions of Sections 4, 6.1 (d), 7.2 through 7.5, 9.5, 9.6, 9.7,
         10.1, 10.2, 10.3, 11.1, 12.1 and 13.1 through 13.8 shall survive such
         termination;

b)       any and all rights as to which a Party shall have provided written
         notice to the other Party prior to such termination (including in
         respect of alleged breaches of representations or covenants herein
         shall survive.

10. INDEMNIFICATION.

10.1.    Each Party shall indemnify the other Party and its Representatives
("OTHER INDEMNIFIED PERSONS") from, and shall hold the other party and the Other
Indemnified Persons harmless against all loss, cost, liability, damage or
expense (each, a "LOSS") which may be imposed upon or reasonably incurred by
such other Party or Other Indemnified Person, including reasonable attorney's
fees and disbursements and reasonable settlement payments, in connection with
any claim, action or other proceeding or threat thereof (including fines and
other governmentally imposed charges), made or instituted in which the other
Party or any Other Indemnified Person may be involved by reason of:

         In the case of AmBev:

a)       any Loss, including, without limitation, a Loss arising from a product
         liability claim, arising out of Quinsa's production, bottling,
         distribution, marketing, sale and/or resale of Licensed AmBev Beer,
         except where, and only to the extent that, such Loss is primarily
         caused by any defect in the AmBev Recipes;

b)       any Loss caused primarily by any advice or determination made by Quinsa
         under this License Agreement or in connection with the production,
         bottling, distribution, marketing, sale and/or resale by Quinsa of
         Licensed AmBev Beer which is knowingly false or misleading; or

c)       any tortious act on the part of Quinsa.

                                                                              22
<PAGE>

         In the case of Quinsa:

a)       any Loss, including, without limitation, a Loss arising from a product
         liability claim relating to Licensed AmBev Beer to the extent, but only
         to the extent, that such Loss is primarily caused by any defect in the
         AmBev Recipes; or

b)       any tortious act on the part of AmBev.

10.2.    Notwithstanding anything to the contrary set forth herein, Quinsa shall
have no liability to AmBev for any breach by Quinsa of any provision hereof (a)
to the extent that such breach is solely and directly attributable to any
decision, action, failure to decide or failure to act by any person or persons
who serve as directors of Quinsa and who were nominated or elected, directly or
indirectly, by AmBev or its Affiliates (collectively, the "AMBEV DIRECTORS") or
(b) to the extent that such breach occurs or continues after the First Stage
Closing Date.

11. NOTICES.

11.1.    All notices or other communications required or permitted to be given
hereunder shall be in writing and shall be delivered by hand or sent by fax or
sent, postage prepaid, by registered, certified or express mail or overnight
courier service and shall be deemed given when so delivered by hand or fax, or
if mailed, three days after mailing (one business day in the case of express
mail or overnight courier service), as follows:

                     (i) if to Quinsa,

                     Teniente General Peron 667
                     Buenos Aires, Argentina, 1038

                     Attention: Chief Executive Officer

                     with a copy to:

                     Davis Polk & Wardwell
                     450 Lexington Avenue
                     New York, New York, 10017,

                     Attention: Diane Kerr; and

                                                                              23
<PAGE>

                     (ii) if to AmBev,

                     Companhia de Bebidas das Americas -- AmBev
                     Rua Dr. Renato Paes de Barros, n(0)1.017, 3(0)andar cjs. 31
                     e 32
                     04530-000 Sao Paulo, SP
                     Brazil

                     Attention: Chief Financial Officer

                     with a copy to:

                     Cravath, Swaine & Moore
                     Worldwide Plaza
                     825 Eighth Avenue
                     New York, New York  10019

                     Attention: David Mercado

12. GOVERNING LAW.

12.1.    Governing Law. This License Agreement shall be governed by and
construed in accordance with the internal laws of the State of New York
applicable to agreements made and to be performed entirely within such State,
without regard to the conflicts of law principles of such State.

13. MISCELLANEOUS.

13.1.    Severability. If any provision of this License Agreement (or any
portion thereof) or the application of any such provision (or any portion
thereof) to any Person or circumstance shall be held invalid, illegal or
unenforceable in any respect by a court of competent jurisdiction, such
invalidity, illegality or unenforceability shall not affect any other provision
hereof (or the remaining portion thereof) or the application of such provision
to any other persons or circumstances.

13.2.    Assignment. Except as contemplated by Section 13.11, neither Party may
assign this License Agreement or any of its rights or obligations hereunder to
any Person without the prior written consent of the other Party, and any
assignment without such consent of AmBev shall be void; except that AmBev shall
have the unrestricted right to assign this License

                                                                              24
<PAGE>

Agreement to any of its Affiliates without the prior written consent of Quinsa,
provided that no such assignment shall relieve AmBev of its obligations
hereunder.

13.3.    No Waiver. No failure or delay by any Party in exercising any right,
power or privilege hereunder shall operate as a waiver thereof nor shall any
single or partial exercise thereof preclude any other or future exercise thereof
or the exercise of any other right, power or privilege. The rights and remedies
herein provided shall be cumulative and not exclusive of any rights or remedies
provided by law.

13.4.    Further Assurances. Each Party agrees to do all acts and things and to
make, execute and deliver such further written instruments, as may from time to
time be reasonably required to carry out the terms and provisions of this
License Agreement.

13.5.    No Agency. No provision of this License Agreement shall be construed as
authorizing any Party to act as an agent for the other, or to make
representations on behalf of the other nor bind any other Party in any manner
whatsoever.

13.6.    Amendment. This License Agreement may not be amended except by an
instrument in writing signed on behalf of each of the Parties hereto.

13.7.    No Third Party Beneficiaries. Subject to the provisions of Section
7.1.h) and except for the Quinsa Licensees, CBB and any other Subsidiary of
AmBev contemplated in Section 13.12, this Agreement shall be binding upon and
for the sole benefit of the Parties hereto and their respective legal
representatives and permitted successors and assigns and nothing herein
expressed or implied shall give or be construed to give to any Person, other
than the Parties hereto and such legal representatives and permitted successors
and assigns, any legal or equitable rights hereunder.

13.8.    Arbitration.

a)       Any and all differences, controversies and disputes of any nature
         whatsoever arising out of or relating to this License Agreement,
         including without limitation any dispute relating to its validity,
         interpretation, performance or termination, shall be finally settled
         under the Rules of Arbitration of the International Chamber of Commerce
         by three arbitrators appointed in accordance with said Rules. The
         arbitration proceedings shall be conducted in the English language and
         the seat of the arbitration shall be New York City. The

                                                                              25
<PAGE>

         arbitrators appointed in connection herewith shall be knowledgeable in
         the laws of the State of New York and fluent in the English language.

b)       All submissions and awards in relation to arbitration under this
         Agreement shall be made in English, and all arbitration proceedings and
         all pleadings shall be in English. Witnesses not fluent in English may
         give evidence in their native tongue (with appropriate translation).
         Original documents in a language other than English shall be submitted
         as evidence in English translation accompanied by the original or true
         copy thereof.

c)       The procedural rules governing arbitration hereunder shall be
         established by the arbitrators; provided that (i) each party may call
         upon the other party to supply the arbitrators with documents in such
         other party's control relevant to the dispute; (ii) each party shall be
         entitled to present the oral testimony of witnesses as to fact and
         expert witnesses; (iii) each party shall be entitled to question
         directly any witnesses who present testimony to the arbitrators; and
         (iv) at the request of any party, a written transcript in English shall
         be made of each hearing before the arbitrators and shall be furnished
         to the parties. The arbitrators may, at the request of any party, order
         provisional or conservatory measures; provided that to the extent
         necessary to prevent irreparable damage any party may petition any
         court of competent jurisdiction for a preliminary injunction, temporary
         restraining order or other interim equitably relief pending the
         appointment of the arbitrators in accordance with Section 13.8.a) and
         action by the arbitrators upon any request for provisional or
         conservatory measures.

d)       Each party participating in such arbitration shall pay its own legal
         fees and expenses incurred in connection with the arbitration and the
         expense of any witness produced by it. The cost of any stenographic
         record and all transcripts thereof shall be prorated equally among all
         parties ordering copies and shall be paid by the parties directly to
         the reporting agency. All other expenses of the arbitration, including
         required traveling and other expenses and fees of the arbitrators and
         the expenses of any witness or the cost of any proof produced at the
         request of the arbitrators, shall be borne as determined by the
         arbitrators.

e)       Any award shall be final and not subject to appeal and the parties
         waive all rights to challenge any award of the arbitrators under this
         Section 13.8. Any award may be entered or presented by any of the

                                                                              26
<PAGE>

         parties for enforcement in any court of competent jurisdiction sitting
         in New York City, and the parties hereby consent to the jurisdiction of
         such court solely for purposes of enforcement of any award. Each party
         further agrees that service of any process, summons, notice or document
         in the manner provided for notices in Section 11 shall be effective
         service for purposes of any such enforcement action.

13.9.    Counterparts. This License Agreement may be executed in one or more
counterparts, all of which shall be considered one and the same agreement, and
shall become effective when one or more such counterparts have been signed by
each of the parties and delivered to the other parties. An executed counterpart
of this License Agreement delivered by fax shall be deemed to be an original and
shall be as effective for all purposes as delivery of a manually executed
counterpart.

13.10.   Liability for Representatives. Each Party shall ensure that it, and its
Representatives observe and perform all of such Party's covenants,
representations or warranties set forth in this License Agreement and each such
Party shall, at its sole expense, take all reasonable measures (including but
not limited to court proceedings) to restrain its Representatives from breaching
such covenants, representations or warranties, including, but not limited to,
any prohibited or unauthorized disclosure or use of Confidential Information.

13.11.   Sub-License. AmBev hereby grants to Quinsa the right to sub-license the
rights granted to Quinsa pursuant to this License Agreement to, and only to,
Quinsa International (Bermuda) Ltd and its Subsidiaries, including any such
Subsidiary that is acquired or created after the date hereof and that does
business in any portion of the Territory (the "QUINSA LICENSEES") in the
relevant jurisdiction or jurisdictions within the Territory in which such Quinsa
Licensee is incorporated or does business; provided, however, that:

a)       each Quinsa Licensee shall enter into a sub-license agreement with
         Quinsa and AmBev and/or one or more of its Subsidiaries as intervening
         parties (a "SUB-LICENSE AGREEMENT"), and each such Sub-License
         Agreement shall: (i) have terms and conditions identical to those set
         forth in this License Agreement, including, without limitation,
         governing law and arbitration, except for such terms and conditions
         that would not be valid or enforceable in accordance with the laws of
         the jurisdiction of incorporation of the relevant Quinsa Licensee or
         the jurisdiction or jurisdictions in which the relevant Quinsa Licensee
         does business, the relevant Quinsa Licensee. In the

                                                                              27
<PAGE>

         event that any provision of this License Agreement shall be deemed
         invalid or unenforceable in any such jurisdiction, AmBev and Quinsa (on
         behalf of such Quinsa Licensee) shall negotiate in good faith to
         replace the invalid or unenforceable provision to the greatest extent
         possible with another valid provision that will achieve the economic
         effect intended by this License Agreement; (ii) grant AmBev and Quinsa
         (or the Quinsa Licensees) rights at least identical to those granted to
         them pursuant to this License Agreement in the relevant portion of the
         Territory to be covered by the respective Sub-License Agreement; and
         (iii) be immediately and automatically terminated, without any
         liability on the part of AmBev arising out of such termination, in the
         event of termination of this License Agreement for any reason
         whatsoever, or in case the relevant Quinsa Licensee ceases to be a
         Subsidiary of Quinsa; provided that AmBev shall not be liable to any
         Quinsa Licensees because of such termination;

b)       no Quinsa Licensee shall have the right to sub-license the rights
         granted to it pursuant to the relevant Sub-License Agreement;

c)       Quinsa shall provide AmBev with a copy of all communications and other
         correspondence exchanged with the Quinsa Licensees relating to the
         performance by the Quinsa Licensees of their obligations or the
         exercise by the Quinsa Licensees of their rights, under the applicable
         Sub-License Agreement, with this License Agreement or any of the
         Sub-License Agreements;

d)       (i) no Sub-License Agreement shall limit or affect Quinsa's obligations
         hereunder, and Quinsa shall remain liable for all of its obligations
         hereunder, and (ii) Quinsa shall be jointly and severally liable for
         the performance of all obligations of any Quinsa Licensee under the
         relevant Sub-License Agreement; and

e)       it is understood and agreed that the obligations of Quinsa arising
         under this License Agreement may be carried out directly by Quinsa or
         indirectly through the Quinsa Licensees pursuant to the Sub-License
         Agreements.

13.12.   AmBev Rights and Obligations. It is understood and agreed that,
notwithstanding any provision of this License Agreement to the contrary, all
intellectual property rights licensed by AmBev to Quinsa hereunder, including,
without limitation, the rights to the Marks, AmBev Recipes and Technical
Industrial Information, are owned by Subsidiaries of AmBev, and that the rights
and obligations of AmBev arising under this License

                                                                              28
<PAGE>

Agreement may be carried out directly by AmBev or indirectly through its
Subsidiaries. By executing this Agreement, Companhia Brasileira de Bebidas
("CBB"), a Subsidiary of AmBev, hereby agrees to carry out the rights and
obligations of AmBev under this License Agreement to the extent that CBB is the
owner of the Marks and the other Intellectual Property licensed hereby. In
addition, unless the context otherwise requires, any reference contained in this
License Agreement to AmBev shall be deemed to include AmBev and its
Subsidiaries; provided that AmBev shall remain responsible for the performance
of its obligations hereunder.

13.13.   Representations And Warranties

13.13.1. AmBev represents and warrants that:

(a)      it has all requisite corporate power and authority to execute and
deliver this License Agreement and to consummate the transactions contemplated
hereby;

(b)      AmBev's execution and delivery of, and performance of its obligations
under, this License Agreement has been duly and validly authorized by all
requisite action on the part of the AmBev, and this License Agreement
constitutes a valid and binding obligation of AmBev, enforceable against it in
accordance with its terms, except as enforceability hereof may be limited by any
applicable bankruptcy, reorganization, insolvency or other laws affecting
creditors' rights generally or by general principles of equity;

(c)      the execution, delivery and performance by AmBev of this License
Agreement, the consummation of the transactions contemplated hereby and
compliance with the provisions hereof do not (a) violate in any material respect
any constitution, law, statute, treaty, rule, ordinance, permit, certificate
directive, requirement regulation or order of any federal, state, municipal, or
other government, governmental department, commission, board, bureau, agency or
instrumentality, or any court or tribunal, to which AmBev or any of its
Subsidiaries or any of its assets is subject, (b) violate any provision of the
memorandum and articles of association and other organizational documents of
AmBev or any of its Subsidiaries, (c) conflict with, result in a material breach
of, constitute a material default under, result in the acceleration of, create
in any party the right to accelerate, terminate, modify or cancel, or require
any notice under any material contract or agreement to which the AmBev or any of
its Subsidiaries is a party or by which any of its respective assets is bound or
(d) result in the imposition of any security interest, pledge, lien, bailment
(in the nature of a pledge or for purposes of security), mortgage, deed of
trust, the grant of a

                                                                              29
<PAGE>

power to confess judgment, conditional sale or title retention agreement
(including any lease in the nature thereof), charge, encumbrance, easement,
reservation, restriction, right of first refusal or first offer, option,
commitment or other similar arrangement or interest in real or personal
property, whether oral or written, upon any of the assets of AmBev or any of its
Subsidiaries; and

(d)      no approval, authorization, order or consent of, declaration to, or
registration or filing with, any Governmental Entity is required for the valid
execution and delivery by it of this License Agreement or the performance of its
obligations hereunder.

13.13.2. Quinsa represents and warrants that:

(a)      it has all requisite corporate power and authority to execute and
deliver this License Agreement and to consummate the transactions contemplated
hereby;

(b)      Quinsa's execution and delivery of, and performance of its obligations
under, this License Agreement has been duly and validly authorized by all
requisite action on the part of Quinsa, and this License Agreement constitutes a
valid and binding obligation of Quinsa, enforceable against it in accordance
with their terms, except as enforceability thereof may be limited by any
applicable bankruptcy, reorganization, insolvency or other laws affecting
creditors' rights generally or by general principles of equity;

(c)      the execution, delivery and performance by Quinsa of this License
Agreement, the consummation of the transactions contemplated hereby and thereby
and compliance with the provisions hereof do not (a) violate in any material
respect any constitution, law, statute, treaty, rule, ordinance, permit,
certificate directive, requirement regulation or order of any federal, state,
municipal, or other government, governmental department, commission, board,
bureau, agency or instrumentality, or any court or tribunal, to which the Quinsa
or any of its Subsidiaries or any of its assets is subject, (b) violate any
provision of the memorandum and articles of association and other organizational
documents of Quinsa or any of its Subsidiaries, (c) assuming that Quinsa enters
into a Sub License Agreement with its Subsidiary Quilmes International (Bermuda)
Limited ("QIB") as contemplated by Section 13.11 conflict with is impaired by,
result in a material breach of, constitute a material default under, result in
the acceleration of, create in any party the right to accelerate, terminate,
modify or cancel, or require any notice under any material contract or agreement
to which the Quinsa or any of its Subsidiaries is a party or by which any of its

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respective assets is bound or (d) assuming that Quinsa enters into a Sub License
Agreement with QIB as contemplated by Section 13.11 result in the imposition of
any security interest, pledge, lien, bailment (in the nature of a pledge or for
purposes of security), mortgage, deed of trust, the grant of a power to confess
judgment, conditional sale or title retention agreement (including any lease in
the nature thereof), charge, encumbrance, easement, reservation, restriction,
right of first refusal or first offer, option, commitment or other similar
arrangement or interest in real or personal property, whether oral or written,
upon any of the assets of Quinsa or any of its Subsidiaries; and

(d)      no approval, authorization, order or consent of, declaration to, or
registration or filing with, any Governmental Entity is required for the valid
execution and delivery by it of this License Agreement or the performance of its
obligations hereunder; and

(e)      it has all material permits and licenses necessary to perform its
obligations pursuant to this License Agreement as in existence on the date
hereof.

14. DEFINITIONS.

14.1.    As used herein, the following terms, which may not be otherwise defined
herein, shall have the meanings specified below (equally applicable to both the
singular and plural forms):

a)       "AFFILIATE" of any Person means another Person that directly or
         indirectly, through one or more intermediaries, controls, is controlled
         by, or is under common control with, such first Person.

b)       "AGREEMENT YEAR" means: (a) for the year 2003, the period commencing on
         the Effective Date and ending on December 31, 2003; and (b) for each
         subsequent year after 2003, the twelve-month period commencing on
         January 1 of such year and ending on December 31 of such year;
         provided, however, that in the event of termination of this License
         agreement, the Agreement Year shall end on the date of termination.

c)       "AMBEV DIRECTORS" has the meaning ascribed to it in Section 11.3.

d)       "AMBEV RECIPES" means those Beer-related formulae and processes
         specified by AmBev for use by Quinsa in connection with the production
         of Licensed AmBev Beer.

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<PAGE>

e)       "ATTACHMENT" means an attachment to this License Agreement, as amended
         from time to time in accordance with the provisions of this License
         Agreement. The list of Attachments to this License Agreement is the
         following:

         Attachment A - Marks

         Attachment B - List of breweries currently operated or owned by Quinsa

         Attachment C - List of Quinsa Licensees

         Attachment D - Form of monthly reports

f)       "BAC" means Beverage Associates (BAC) Corp., a British Virgin Islands
         corporation.

g)       "BANKRUPTCY EVENT" means with respect to either Party (a) a
         declaration, judgment or order of bankruptcy by a court against such
         Party under any applicable bankruptcy or insolvency laws, including
         laws applicable in the Territory, as now existing or as hereafter
         amended or becoming effective, or (b) the dissolution or liquidation of
         such Party.

h)       "BRAZILIAN BEER" has the meaning ascribed to it in Section 2.1.a).

i)       "BEER" means any fermented alcoholic or non-alcoholic malt beverage.

j)       "BUDGET YEAR" means: (a) for the year 2003, the period commencing on
         the date of approval of the budget for Quinsa for the year 2003 by the
         Board of Directors and ending on December 31, 2003; and (b) for each
         subsequent year after 2003, the twelve-month period commencing on
         January 1 of such year and ending on December 31 of such year.

k)       "CHANGE OF CONTROL" means that the Permitted Holders cease to be the
         "beneficial owner" (as defined in Rules 13d-3 and 13d-5 under the
         Securities Exchange Act of 1934), directly or indirectly, of a majority
         in the aggregate of the total voting power of the voting stock of
         Quinsa, whether as a result of issuance of securities of Quinsa, any
         merger, consolidation, liquidation or dissolution of Quinsa, any direct
         or indirect transfer of securities by any Permitted Holder or
         otherwise; provided that for purposes of this definition, (i) the
         Permitted Holders shall be

                                                                              32
<PAGE>

         deemed to beneficially own any voting stock of an entity (the
         "specified entity") held by any other entity (the "parent entity") so
         long as the Permitted Holders beneficially own (as so defined),
         directly or indirectly, in the aggregate a majority of the total voting
         power of the voting stock of the parent entity; and (ii) BAC shall be
         deemed to own, without duplication, all Remaining Shares (as defined in
         the Stock Purchase Agreement) held by the Escrow Agent (as defined in
         the Escrow Agreement dated as of January 31, 2003 among AmBev, Quinsa
         and BAC, hereinafter the "ESCROW AGREEMENT") from time to time under
         the Escrow Agreement and all Remaining Shares pledged to AmBev under
         the Share Pledge Agreement dated as of January 31, 2003 among AmBev,
         BAC and Quinsa (the "SHARE PLEDGE AGREEMENT").

l)       "COMMERCIAL BREWING" means production of Licensed AmBev Beer for sale.

m)       "CONFIDENTIAL INFORMATION" refers to confidential, non-public or
         proprietary information disclosed by or on behalf of AmBev to or for
         the benefit of Quinsa, including information generated by computer and
         stored on hard disk, floppy diskettes or any other electronic medium,
         including, without limitation, any such information relating to: (i)
         the Marks and Intellectual Property, (ii) Licensed AmBev Beer, (iii)
         Technical Industrial Information; and (iv) any information covered by
         the following categories and not by the three categories
         aforementioned: AmBev's or any of its Affiliates' research, strategic
         plans, development, product design, engineering data, specifications,
         processes, formulations, production operations or techniques, equipment
         layout, planning, purchasing, accounting, finance, selling, marketing,
         market research, promotional plans, customers, suppliers, and other
         information of a similar nature. Confidential Information may include
         designs, specifications and know-how in which AmBev, its Affiliates or
         their suppliers or subcontractors have proprietary interests, or with
         respect to which AmBev or any of its Affiliates has an obligation to
         third parties to maintain in confidence. Confidential Information also
         refers to any analyses, compilations and documents containing any of
         the information referred to above, whether prepared by the Parties or
         others. Notwithstanding the foregoing, Confidential Information shall
         not include information which: (a) is widely known in the industry at
         the time of disclosure (other than as a result of disclosure by Quinsa
         or its Representatives); (b) is lawfully in the possession of Quinsa
         prior to its disclosure, as evidenced by Quinsa's

                                                                              33
<PAGE>

         written materials; or (c) has been lawfully obtained by Quinsa from a
         third party or third parties who were not in breach of any
         nondisclosure obligation to Quinsa or AmBev or any of AmBev's
         Affiliates.

n)       "EFFECTIVE DATE" means the date upon which this License Agreement is
         duly executed by both Parties.

o)       "F.O.B." shall have the meaning attributed to in the Incoterms
         published by the International Chamber of Commerce.

p)       "FORCE MAJEURE" has the meaning ascribed to it in Section 9.5.

q)       "GOVERNMENTAL ENTITY" means any national, state, local or foreign
         government or any court of competent jurisdiction, administrative
         agency or commission or other governmental authority or
         instrumentality, domestic or foreign;

r)       "INTELLECTUAL PROPERTY" means all matters and things involving
         intellectual property as the term is used and understood in the trade
         pertaining to Beer or the method of manufacture or advertising and
         promotion of Beer, including but not limited to the Marks, AmBev
         Recipes, Confidential Information and Technical Industrial Information
         as well as any related patents, copyrights (including copyright rights
         in the packaging, labeling, ornamentation, advertising and promotional
         activities, plans and materials , including any marketing plans, for
         Beer) and other related intellectual property rights.

s)       "LICENSED AMBEV BEER" has the meaning ascribed to it in Section 1.2.a).

t)       "LOSS" has the meaning ascribed to it in Section 10.

u)       "MARKETING MANAGER" has the meaning ascribed to it in Section 3.2.

v)       "MARKETING PLAN" means the marketing plan approved in accordance with
         the provisions set forth in Section 3.4 of this License Agreement.

w)       "MARKETING COSTS" means all payments by Quinsa to third parties in
         connection with: (i) the advertisement and development of name
         recognition of Licensed AmBev Beer in the Territory; (ii) the
         development and implementation of polices regarding the position of
         Licensed AmBev Beer and the general creative strategy to be used for
         the marketing and promotion of Licensed AmBev Beer in the Territory;

                                                                              34
<PAGE>

         (iii) the promotion of actual sales of, and consumer interest in,
         Licensed AmBev Beer in the Territory; and (iv) the implementation of
         trade and promotional activities relating to Licensed AmBev Beer
         including, without limitation, UTC promotional activities, POS
         material, sponsorships, merchandisers and IDA's related to supermarket
         costs; provided that, Marketing Costs shall include only net expenses
         and shall not include value added taxes and other recoverable taxes,
         or, in relation to Quinsa, except to the extent expressly permitted in
         the Marketing Plan, the costs of employees or other overhead costs,
         costs of price promotions such as bonuses and discounts, or costs of
         head office promotional support, commissions or rebates.

x)       "MARKS" means all trademarks, service marks or trade names owned by,
         AmBev and its Affiliates and used in connection with the production,
         marketing, distribution or sale of Beer now or at any time prior to the
         termination of this License Agreement, including but not limited to
         those listed on Attachment A hereto. In addition, for purposes of
         Sections 4.1(c), 4.1(g), 4.3, 9.7, the term "Marks" shall also include
         any variations on the Marks, including variations not permitted by this
         License Agreement, any marks confusingly similar to the Marks and any
         Intellectual Property.

y)       "OTHER INDEMNIFIED PERSONS" has the meaning ascribed to it in Section
         10.

z)       "PARTY" or "PARTIES" means either or both of the signatories of this
         License Agreement.

aa)      "PERMITTED HOLDERS" means either AmBev and its Affiliates, as a group,
         or AmBev together with BAC; provided that for purposes of this
         definition, (i) the Permitted Holders shall be deemed to beneficially
         own any voting stock of an entity (the "specified entity") held by any
         other entity (the "parent entity") so long as the Permitted Holders
         beneficially own (as so defined), directly or indirectly, in the
         aggregate a majority of the total voting power of the voting stock of
         the parent entity; and (ii) BAC shall be deemed to own, without
         duplication, all Remaining Shares (as defined in the Stock Purchase
         Agreement) held by the Escrow Agent (as defined in the Escrow
         Agreement) from time to time under the Escrow Agreement and all
         Remaining Shares pledged to AmBev under the Share Pledge Agreement.

                                                                              35
<PAGE>

bb)      "PERSON" means any individual, firm, corporation, partnership, limited
         liability company, trust, joint venture, Governmental Entity or other
         entity.

cc)      "QUINSA LICENSEES" has the meaning ascribed to it in Section 13.11.

dd)      "QUINSA BOARD OF DIRECTORS" means the board of directors of Quinsa at
         any time, and from time to time.

ee)      "REPRESENTATIVES" of any Person means the Affiliates, directors,
         officers, employees, agents, advisors and representatives of such
         Person.

ff)      "SALES MANAGER" has the meaning ascribed to it in Section 3.3.

gg)      "SHARE EXCHANGE AGREEMENT" has the meaning ascribed to it in the
         preamble of this License Agreement.

hh)      "SHAREHOLDERS' AGREEMENT" means the shareholders' agreement to be
         executed among Quinsa, AmBev and Beverage Associates Corporation, as
         provided in Exhibit F to the Stock Purchase Agreement.

ii)      "STOCK PURCHASE AGREEMENT" means the stock purchase agreement dated as
         of May 1st, 2002, between AmBev and BAC.

jj)      "SUB-LICENSE AGREEMENTS" has the meaning ascribed to it in Section
         13.11.a).

kk)      "SUBSIDIARY" of any Person means another Person, an amount of the
         voting securities, other voting ownership or voting partnership
         interests of which is sufficient to elect at least a majority of its
         Board of Directors or other governing body (or, if there are no such
         voting interests, fifty percent (50%) or more of the equity interests
         of which) is owned directly or indirectly by such first Person or by
         another subsidiary of such first Person.

ll)      "TECHNICAL INDUSTRIAL INFORMATION" refers to information or data
         disclosed by or on behalf of AmBev to or for the benefit of Quinsa and
         its Affiliates relating to: (i) the manufacturing processes related to
         the production of Licensed AmBev Beer and (ii) the AmBev Recipes; and
         (iii) in the event AmBev licenses new products to Quinsa, such new
         products of AmBev or its Affiliates and their formulation, as soon as
         commercially marketed by AmBev or its Affiliates. It is understood,

                                                                              36
<PAGE>

         however, that Technical Industrial Information does not include the
         following: (a) information and data which AmBev or its Affiliates does
         not have a right to disclose or the disclosure of which would require
         the payment of compensation to a third party; and (b) any other
         technology used by AmBev or its Affiliates in Brazil or elsewhere or
         held by AmBev or its Affiliates under a confidentiality or similar
         agreement with a third party.

mm)      "TERRITORY" means Argentina, Paraguay, Uruguay, Bolivia and Chile and
         any other country or region in which the Parties hereafter mutually
         agree to do business together and jointly decide to include in the
         definition of Territory.

nn)      "U.S." means all that geographical area encompassing the United States
         of America, including its territories, dependencies and possessions.

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<PAGE>

                  IN WITNESS WHEREOF, the Parties have executed this License
Agreement as of the day and year first written above.

Quilmes Industrial (Quinsa) Societe Anonyme

________________________________________

Name: /s/ Jacques-Louis de Montalembert              /s/ Agustin Garcia Mansilla
Title: Chairman                                      Chief Executive Officer

Companhia de Bebidas das Americas - AmBev
________________________________________

Name: /s/ Magim Rodriguez Jr.                        /s/ Luis Felipe Dutra Leite
Title:   CEO                                                  CFO

Companhia Brasileira de Bebidas - CBB

________________________________________

Name: /s/ Magim Rodriguez Jr.                        /s/ Luis Felipe Dutra Leite
Title:

                                                                              38

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