Document:

Exhibit 10.27

 

Lucid
Group, Inc.

Executive Severance Benefit Plan

Participation Agreement – [Participant’s Position/Title]

 

To: ___________________________________

 

Date: _________________________________

 

 

On behalf of Lucid Group, Inc.,
I am pleased to inform you that you have been designated as eligible to be a Participant in the Lucid Group, Inc. Executive Severance
Benefit Plan (the “Plan”). The consolidated Plan document and Summary Plan Description is attached to this Participation
Agreement. The terms and conditions of your participation in the Plan are as set forth in the Plan and this Participation Agreement and
this Participation Agreement is an integral part of the Plan.

 

The table below designates the
benefits that you are eligible to receive pursuant to the Plan if you otherwise meet the eligibility requirements.

 

	
     

    SEVERANCE BENEFITS

     

    (Refer to the Plan document
    for specific definitions and terms)

     

	

                                                                                 

                                                                                Termination Event
	

                                                                                 

                                                                                Salary Continuation
	
     

    Maximum Duration

    of COBRA or COBRA- Equivalent

    Payment Period

     
	

                                                                                 

                                                                                Percentage of Outstanding Unvested Equity Awards That Will Accelerate (to the extent eligible for acceleration under the Plan)

	
     

    Non-Change 

    of Control 

    Termination
	
     

    [__] months

    of your

    Monthly Base Salary

     

     

     
	
     

    [__] months

     

     

     

     

     
	 

                                                                                [__]% plus [_]% per Year of Service, less vesting acceleration otherwise provided in option grant, employment agreement or other documentation, up to [__]% maximum

	

                                                                                 

                                                                                Change of Control Termination
	
     

    [__] months 

    of your

Monthly Base Salary 

    and Monthly Bonus 

    Amount

     
	

                                                                                 

                                                                                [__] months
	

                                                                                 

                                                                                100%

 

 Please refer to the consolidated Plan for an explanation of these benefits and the related defined terms,
including, without limitation, “Non-Change of Control Termination” and “Change of Control Termination”.

 

We appreciate your service
to [specify/Lucid Group, Inc. and its Participating Subsidiaries]. If you wish to participate in this Plan, please carefully review the
terms of the Plan and this Participation Agreement (see the next page). You will not be considered a Participant in the Plan, unless and
until you sign and return to [specify/General Counsel] the unmodified and signed Participation Agreement no later than [30 days from the
date set forth above/specify date].

 

    	 		 

     

    

 

	 	LUCID GROUP, INC.
	 	 
	 	
	 	Signature

                                                                    

                                                                    

	 	Title 

                                                                    

	 	Date

 

    	 	2	 

     

    

 

Lucid
Group, Inc.

Executive Severance Benefit Plan

Participation Agreement – [Participant’s Position/Title]

 

By accepting participation in
the Plan, based on the terms and conditions of the Plan and this Participation Agreement and as evidenced by my signature below, I represent,
agree and acknowledge the following:

 

		·	I have been provided with the consolidated Plan
document and summary description and have reviewed and had an opportunity to ask questions of the Company,

		·	I understand any dispute arising under the Plan
is subject to binding arbitration as set forth in Section 13(g) of the Plan and, accordingly, I irrevocably waive my right, by participating
in this Plan, to bring an action in court and agree to binding arbitration,

		·	I have either consulted with my personal tax
or financial planning advisor and/or lawyer regarding the legal and tax consequences of my participation in the Plan, or I knowingly decline
to do so,

		·	I will rely solely on my advisors and not on
any statements or representations of the Company or any of its agents regarding the tax consequences of my participation and, furthermore,
I am solely responsible for any tax liability that may arise as a result of my participation in the Plan,

		·	I irrevocably waive any and all rights related
to severance or benefits provided in connection with my termination of employment or service under any and all prior agreements and plans
sponsored or provided by the Company or any of its affiliates (including but not limited to the Participant Notice under the Atieva USA,
Inc. Severance Plan dated [date]), and

		·	I find that the consideration offered to me in
this Participation Agreement and the Plan is sufficient for me to waive such rights.

 

Please return to [specify/General
Counsel] this Participation Agreement signed by you by the deadline specified in the Participation Agreement and retain a copy, along
with the Plan document, for your records.

 

 

	 	
	 	 
	 	 

                                                 

	 	Signature

                                                                    

                                                                    

	 	Print
                                            Name

                                                                    

                                                                    

	 	Date

 

    	 	3Exhibit
10.3

 

AGREEMENT
FOR SHARE EXCHANGE

 

This
AGREEMENT FOR SHARE EXCHANGE (this “Agreement”) is entered into on July 6, 2021, with an effective date of the Effective
Time (as defined below), by and among Altitude International Holdings, Inc., a New York corporation (“Acquiring Company”),
Breunich Holdings, Inc., a Delaware corporation (“Target Company”), and each of the shareholders of Target Company
identified on the signature pages hereto. Such shareholders own 100% of the Shares and ownership interests in Target Company and are
sometimes referred to herein as the “Shareholders.”

 

RECITALS

 

WHEREAS,
Acquiring Company is a publicly-traded company;

 

WHEREAS,
Target Company is the parent company of several wholly-owned subsidiaries, including CMAS Soccer LLC, ITA-USA Enterprise LLC, Trident
Water LLC, North Miami Beach Academy LLC, NVL Volleyball Academy LLC, Six Log Cleaning and Sanitizing LLC, and Altitude Wellness LLC
;

 

WHEREAS,
Acquiring Company desires to acquire all of the Shares and ownership interests in Target Company in exchange for the consideration and
upon the terms set forth below; and

 

WHEREAS,
the Board of Directors of Acquiring Company and each of the shareholders and managers of Target Company have each approved the proposed
transaction, contingent upon satisfaction prior to closing of all of the terms and conditions of this Agreement.

 

NOW,
THEREFORE, in consideration of the foregoing recitals, which shall be considered an integral part of this Agreement, and the covenants,
conditions, representations and warranties hereinafter set forth, the parties hereby agree as follows:

 

    	1

     

     

ARTICLE
I 

THE
EXCHANGE

 

1.1
The Exchange. At the Closing (as hereinafter defined), Acquiring Company shall acquire 100% ownership of Target Company.
Consideration to be paid by Acquiring Company shall be (i) 295,986,724 shares of Acquiring Company’s common stock (the “Common
Shares”, and (ii) 51 shares of Acquiring Company’s Series A preferred stock (the “Preferred Shares,” and
together with the Common Shares, the “Shares”), in exchange for 100% ownership of Target Company (such exchange of
shares shall be referred to herein as the “Exchange”). The Exchange shall take place upon the terms and conditions
provided for in this Agreement and in accordance with applicable law. Immediately following completion of the share exchange transaction
through the issuance of the Shares, Acquiring Company shall have a total of (i) 354,983,405 shares of its common stock issued and outstanding,
and (ii) 51 shares of its Series A preferred stock issued to Greg Breunich for his services related to the Exchange. For federal income
tax purposes, it is intended that the Exchange of the Common Shares shall constitute a tax-free reorganization within the meaning of
Section 368(a)(1)(B) of the Internal Revenue Code of 1986, as amended (the “Code”).

 

1.2
Closing and Effective Time. Subject to the provisions of this Agreement, the parties shall hold a closing (the “Closing”)
on (i) the first business day on which the last of the conditions set forth in Article V to be fulfilled prior to the Closing is fulfilled
or waived, or (ii) at such time and place as the parties hereto may agree. Notwithstanding the foregoing, the Closing Date, shall be
considered the effective date of the Exchange for tax and accounting purposes (the “Effective Time”), but in no event
shall the Closing occur later than July 15, 2021, unless both parties agree, in writing, to extend the Closing beyond that date.

 

1.3
Actions at Closing. At Closing:

 

(a)
The Shareholders shall execute and deliver to Acquiring Company 100% of the ownership of Target Company, and each of the Shareholders
shall deliver the Assignments to Acquiring Company attached hereto as Exhibit A.

 

(b)
The Acquiring Company shall deliver the Acceptance of Assignments attached hereto as Exhibit A.

 

(c)
The Acquiring Company shall issue the Shareholders and other parties the Shares pursuant to the issuance instruction schedule attached
hereto as Exhibit B for the Common Shares, and the 51 shares of Series A preferred stock to be issued to Gregory Breunich for
services rendered.

 

(d)
The parties to this Agreement further agree to execute, acknowledge and deliver such additional documents, take such additional actions
and furnish such additional information as may be reasonably necessary to carry out fully the transactions contemplated by this Agreement.

 

ARTICLE
II

REPRESENTATIONS
AND WARRANTIES

 

2.1
Representations and Warranties of Acquiring Company. Acquiring Company represents and warrants to Target Company as follows:

 

(a)
Organization, Standing and Power. Acquiring Company is or will be after the effective date a corporation duly organized,
validly existing and in good standing under the laws of New York and has all requisite power and authority to own, lease and operate
its properties and to carry on its business as now being conducted, and is duly qualified and in good standing to do business in each
jurisdiction in which the nature of its business or the ownership or leasing of its properties makes such qualification necessary except
for any such failure, which when taken together with all other failures, is not likely to have a Material Adverse Effect. “Material
Adverse Effect” means any material adverse effect on the business, operations, assets, financial condition or prospects of Target
Company or Acquiring Company, if any, taken as a whole, or on the transactions contemplated hereby or by the agreements or instruments
to be entered into in connection herewith.

 

    	2

     

     

 

(b)
Capitalization. As of the date of this Agreement, the authorized capital stock of the Acquiring Company consists of 605,000,000
shares, comprised of 5,000,000 shares of no par value preferred stock, none of which are issued or outstanding; and 600,000,000 shares
of no par value common stock, of which 58,996,681 shares are issued and outstanding.

 

(c)
Articles of Incorporation and Bylaws. Copies of the Acquiring Company’s Articles of Incorporation, as amended and
restated, and Bylaws, which have been delivered to Target Company, are true, correct and complete copies thereof.

 

(d)
Authority. Acquiring Company has all requisite power to enter into this Agreement and, subject to approval of the proposed
transaction by its shareholders, has the requisite power and authority to consummate the transactions contemplated hereby. Except as
specified herein, no other corporate or shareholder proceedings on the part of Acquiring Company are necessary to authorize the Exchange
and the other transactions contemplated hereby.

 

(e)
Conflict with Agreements; Approvals. The execution and delivery of this Agreement does not, and the consummation of the
transactions contemplated hereby will not, conflict with, or result in any violation of any provision of the Articles of Incorporation
or Bylaws of Acquiring Company or of any loan or credit agreement, note, mortgage, indenture, lease, benefit plan or other agreement,
obligation, instrument, permit, concession, franchise, license, judgment, order, decree, statute, law, ordinance, rule or regulation
applicable to Acquiring Company or its properties or assets except for any such conflict or violation, which when taken together with
all other conflict or violation, is not likely to have a Material Adverse Effect. No consent, approval, order or authorization of, or
registration, declaration or filing with, any governmental entity is required by or with respect to Acquiring Company in connection with
the execution and delivery of this Agreement by Acquiring Company, or the consummation by Acquiring Company of the transactions contemplated
hereby.

 

(f)
Books and Records. Acquiring Company has made and will make available for inspection by Target Company upon reasonable
request all the books of account, relating to the business of Acquiring Company. Such books of account have been maintained in the ordinary
course of business. All documents furnished or caused to be furnished to Target Company by Acquiring Company are true and correct copies,
and there are no amendments or modifications thereto except as set forth in such documents.

 

(g)
Compliance with Laws. Acquiring Company is and has been in compliance in all material respects with all laws, regulations,
rules, orders, judgments, decrees and other requirements and policies imposed by any governmental entity applicable to it, its properties
or the operation of its businesses.

 

(h)
Litigation. There is no suit, action or proceeding pending, or, to the knowledge of Acquiring Company threatened against
or affecting Acquiring Company, which is reasonably likely to have a Material Adverse Effect on Acquiring Company, nor is there any judgment,
decree, injunction, rule or order of any governmental entity or arbitrator outstanding against Acquiring Company having, or which, insofar
as reasonably can be foreseen, in the future could have, any such effect.

 

(i)
Taxes. Acquiring Company has filed all tax returns and reports required to be filed as of the Closing with all other jurisdictions
where such filing is required by law; and Acquiring Company has paid, or made adequate provision for the payment of all taxes, interest,
penalties, assessments or deficiencies due and payable on, and with respect to such periods or accruing prior to Closing. As of the Closing,
Acquiring Company knows of (i) no other tax returns or reports which were required to be filed which have not been so filed and (ii)
no unpaid assessment for additional taxes for any fiscal period ending before the Closing.

 

    	3

     

     

2.2
Representations and Warranties of Target Company. Target Company represents and warrants to Acquiring Company as follows:

 

(a)
Organization, Standing and Power. Target Company and each of its subsidiaries are a corporation duly organized, validly
existing and in good standing under the laws of the jurisdiction of formation and has all requisite power and authority to own, lease
and operate its properties and to carry on its business as now being conducted, and is duly qualified and in good standing to do business
in each jurisdiction in which the nature of its business or the ownership or leasing of its properties makes such qualification necessary
except for any such failure, which when taken together with all other failures, is not likely to have a Material Adverse Effect.

 

(b)
Capitalization. As of the date of this Agreement and as of Closing, the Shareholders are the only shareholders of Target
Company and each of its subsidiaries, and there are no other persons or entities having any Shares, equity or other ownership interests
in Target Company or its subsidiaries.

 

(c)
Articles of Organization. Copies of the Target Company and each of its subsidiaries’ Articles of Incorporation or
Articles of Organization, as applicable, which have been delivered to Acquiring Company, are true, correct and complete copies thereof.

 

(d)
Authority. Target Company and each of its subsidiaries has all requisite power to enter into this Agreement and, subject
to approval of the proposed transaction by its shareholders or members, has the requisite power and authority to consummate the transactions
contemplated hereby. Except as specified herein, no other corporate proceedings on the part of Target Company or each of its subsidiaries
are necessary to authorize the Exchange and the other transactions contemplated hereby.

 

(e)
Conflict with Agreements; Approvals. The execution and delivery of this Agreement does not, and the consummation of the
transactions contemplated hereby will not, conflict with, or result in any violation of any provision of the Articles of Incorporation
or Bylaws of Target Company or any of the Articles of Organization or Operating Agreements of its subsidiaries or of any loan or credit
agreement, note, mortgage, indenture, lease, benefit plan or other agreement, obligation, instrument, permit, concession, franchise,
license, judgment, order, decree, statute, law, ordinance, rule or regulation applicable to Target Company and each of its subsidiaries
or its properties or assets except for any such conflict or violation, which when taken together with all other conflict or violation,
is not likely to have a Material Adverse Effect. No consent, approval, order or authorization of, or registration, declaration or filing
with, any governmental entity is required by or with respect to Target Company and each of its subsidiaries in connection with the execution
and delivery of this Agreement by Target Company and each of its subsidiaries, or the consummation by Target Company and each of its
subsidiaries of the transactions contemplated hereby.

 

(f)
Books and Records. Target Company and each of its subsidiaries has made and will make available for inspection by Acquiring
Company upon reasonable request all the books of account, relating to the business of Target Company and each of its subsidiaries. Such
books of account have been maintained in the ordinary course of business. All documents furnished or caused to be furnished to Acquiring
Company by Target Company and each of its subsidiaries are true and correct copies, and there are no amendments or modifications thereto
except as set forth in such documents.

 

(g)
Compliance with Laws. Target Company and each of its subsidiaries is and has been in compliance in all material respects
with all laws, regulations, rules, orders, judgments, decrees and other requirements and policies imposed by any governmental entity
applicable to it, its properties or the operation of its businesses.

 

    	4

     

     

 

(h)
Litigation. There is no suit, action or proceeding pending, or, to the knowledge of Target Company and each of its subsidiaries
threatened against or affecting Target Company and each of its subsidiaries, which is reasonably likely to have a Material Adverse Effect
on Target Company and each of its subsidiaries, nor is there any judgment, decree, injunction, rule or order of any governmental entity
or arbitrator outstanding against Target Company and each of its subsidiaries having, or which, insofar as reasonably can be foreseen,
in the future could have, any such effect.

 

(i)
Taxes. Target Company and each of its subsidiaries has filed all tax returns and reports required to be filed as of the
Closing with all other jurisdictions where such filing is required by law; and Target Company and each of its subsidiaries has paid,
or made adequate provision for the payment of all taxes, interest, penalties, assessments or deficiencies due and payable on, and with
respect to such periods or accruing prior to Closing. As of the Closing, Target Company and each of its subsidiaries knows of (i) no
other tax returns or reports which were required to be filed which have not been so filed and (ii) no unpaid assessment for additional
taxes for any fiscal period ending before the Closing.

 

(j)
Licenses, Permits; Intellectual Property. Target Company and each of its subsidiaries owns or possesses in the operation
of its business all material authorizations which are necessary for it to conduct its business as now conducted. Neither the execution
nor delivery of this Agreement nor the consummation of the transactions contemplated hereby will require any notice or consent under
or have any material adverse effect upon any such authorizations.

 

(k)
Title to Property. Target Company and each of its subsidiaries has good and marketable title in fee simple to all real
property and good and marketable title to all personal property owned by them which is material to the business of Target Company and
each of its subsidiaries, in each case free and clear of all liens, encumbrances and defects except such as are described in Schedule
2.2(k) or such as would not have a Material Adverse Effect. Any real property and facilities held under lease by Target Company and each
of its subsidiaries are held by it under valid, subsisting and enforceable leases with such exceptions as would not have a Material Adverse
Effect.

 

2.3
Representations and Warranties of Shareholders. Each of the Shareholders represents and warrants to Acquiring Company as
follows:

 

(a)
Shares Free and Clear. The Shares of Target Company that Shareholder owns are free and clear of any liens, claims, options,
charges or encumbrances of any nature.

 

(b)
Unqualified Right to Transfer Shares. Shareholder has the unqualified right to sell, assign, and deliver its Shares of
Target Company, and, upon consummation of the transactions contemplated by this Agreement, Acquiring Company will acquire good and valid
title to such Shares, free and clear of all liens, claims, options, charges, and encumbrances of whatsoever nature.

 

(c)
Agreement and Transaction Duly Authorized. Shareholder is authorized to execute and deliver this Agreement and to consummate
the share exchange transaction described herein. Neither the execution and delivery of this Agreement nor the consummation of the transactions
contemplated hereby will constitute a violation or default under any term or provision of any contract, commitment, indenture, other
agreement or restriction of any kind or character to which such Shareholder is a party or by which such Shareholder is bound.

 

    	5

     

     

 

ARTICLE
III

ADDITIONAL
AGREEMENTS AND RELATED TRANSACTIONS

 

3.1
Restricted Shares. The Shares will not be registered under the Securities Act, but will be issued pursuant to applicable
exemptions from such registration requirements for transactions not involving a public offering under the Securities Act of 1933, as
amended (“Securities Act”). Accordingly, the Shares shall be considered “restricted securities” for purposes
of the Securities Act, and the holders of Shares will not be able to transfer such shares except upon compliance with the registration
requirements of the Securities Act or in reliance upon an available exemption therefrom. The certificates evidencing the Shares shall
contain a legend to the foregoing effect that represents the following:

 

THE
SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933 (“THE ACT”)
AND ARE “RESTRICTED SECURITIES” AS THAT TERM IS DEFINED IN RULE 144 UNDER THE ACT. THE SHARES MAY NOT BE OFFERED FOR SALE,
SOLD, OR OTHERWISE TRANSFERRED EXCEPT PURSUANT TO AN EXEMPTION FROM REGISTRATION UNDER THE ACT, THE AVAILABILITY OF WHICH IS TO BE ESTABLISHED
TO THE SATISFACTION OF THE COMPANY.

 

3.2
Access to Information. Upon reasonable notice, Acquiring Company and Target Company and each of its subsidiaries shall
each afford to the officers, accountants, counsel and other representatives of the other company, access to all their respective properties,
books, contracts, commitments and records and all other information concerning its business, properties and personnel as such other party
may reasonably request. Unless otherwise required by law, the parties will hold any such information which is nonpublic in confidence
until such time as such information otherwise becomes publicly available through no wrongful act of either party, and in the event of
termination of this Agreement for any reason each party shall promptly return all nonpublic documents obtained from any other party,
and any copies made of such documents, to such other party.

 

ARTICLE
IV

CONDITIONS
PRECEDENT TO CLOSING

 

4.1
Conditions to Each Party’s Obligation to Effect the Exchange. The respective obligations of each party to effect
the Exchange shall be conditional upon the filing, occurring or obtainment by the other party of all authorizations, consents, orders
or approvals of, or declarations or filings with, or expirations of waiting periods imposed by any governmental entity or by any applicable
law, rule, or regulation governing the transactions contemplated hereby, as well as the satisfaction of the following conditions on or
before the Closing:

 

4.2
Conditions to Obligations of Acquiring Company. The obligation of Acquiring Company to effect the Exchange is subject to
the satisfaction of the following conditions on or before the Closing unless waived by Target Company:

 

	 	(a)	Representations
    and Warranties. The representations and warranties of Target Company and each of its subsidiaries set forth in this Agreement
    shall be true and correct in all material respects as of the date of this Agreement and (except to the extent such representations
    and warranties speak as of an earlier date) as of the Closing as though made on and as of the Closing, except as otherwise stated
    in this Agreement, and Target Company shall complete all government and legal process to transfer 100% of the ownerships from the
    Shareholders to Acquiring Company.
	 	(b)	Completion
    of Audit of Target Companies and its Subsidiaries. The Target Company shall cause an audit of the Target Company to be completed
    prior to the Closing of the transaction and the Closing shall be completed as soon as practicable after the completion of the proforma
    audit of the Company and its subsidiaries.

 

4.3
Conditions to Obligations of Target Company. The obligation of Target Company to effect the Exchange is subject to the
satisfaction of the following conditions on or before the Closing unless waived by Acquiring Company:

 

    	6

     

     

	 	(a)	Representations
    and Warranties. The representations and warranties of Acquiring Company as set forth in this Agreement shall be true and
    correct in all material respects as of the date of this Agreement and (except to the extent such representations and warranties speak
    as of an earlier date) as of the Closing as though made on and as of the Closing, except as otherwise stated in this Agreement.
	 	 	 
	 	(b)	Completion
    of Audit of Target Companies and its Subsidiaries. The Target Company shall cause an audit of the Target Company to be completed
    prior to the Closing of the transaction and the Closing shall be completed as soon as practicable after the completion of the proforma
    audit of the Company and its subsidiaries.

 

ARTICLE
V

TERMINATION
AND AMENDMENT

 

5.1
Termination. This Agreement may be terminated at any time prior to the Closing:

 

(a)
by mutual consent of Acquiring Company, Target Company, and all of the Shareholders;

 

(b)
by either Acquiring Company, Target Company, and/or all of the Shareholders, if there has been a material breach of any representation,
warranty, covenant or agreement on the part of the other party or parties, as set forth in this Agreement, which breach has not been
cured within five (5) business days following receipt by the breaching party of notice of such breach, or if any permanent injunction
or other order of a court or other competent authority preventing the consummation of the Exchange shall have become final and non-appealable.

 

5.2
Effect of Termination. In the event of termination of this Agreement by any party as provided in Section 5.1, this Agreement
shall forthwith become void and, subject to the following, there shall be no liability or obligation on the part of any party hereto.
In the event of termination under Section 5.1(a), all costs and expenses incurred in connection with this Agreement and the transactions
contemplated hereby shall be paid by the party incurring such expenses. In the event of termination under Section 5.1(b), all costs and
expenses incurred in connection with this Agreement by the non-breaching parties shall be paid by the breaching party.

 

5.3
Amendment. This Agreement may be amended by mutual agreement of Acquiring Company, Target Company, and all of the Shareholders.
Any such amendment must be by an instrument in writing signed on behalf of each of the parties hereto.

 

5.4
Extension; Waiver. At any time prior to the Closing, any party hereto, by action taken individually or authorized by their
respective Board of Directors, may, to the extent legally allowed, (a) extend the time for the performance of any of the obligations
or other acts of the other parties hereto, (b) waive any inaccuracies in the representations and warranties contained herein or in any
document delivered pursuant hereto and (c) waive compliance with any of the agreements or conditions contained herein. Any agreement
on the part of a party hereto to any such extension or waiver shall be valid only if set forth in a written instrument signed on behalf
of such party.

 

ARTICLE
VI

GENERAL
PROVISIONS

 

6.1
Survival of Representations, Warranties and Agreements. All of the representations, warranties and agreements in this Agreement
or in any instrument delivered pursuant to this Agreement shall survive the Effective Time for as long as the applicable statute of limitation
shall remain open.

 

    	7

     

     

6.2
Notices. All notices and other communications hereunder shall be in writing and shall be deemed given if delivered personally,
emailed (which is confirmed) or mailed by registered or certified mail (return receipt requested) to the parties at the following addresses
(or at such other address for a party as shall be specified by like notice):

 

(a)
If to Acquiring Company:

 

4500
SE Pine Valley Street

 

Port
St. Lucie, FL 34952

 

(b)
If to Target Company:

 

4500
SE Pine Valley Street

 

Port
St. Lucie, FL 34952

 

(c)
If to the Shareholders:

 

To
the addresses identified on Exhibit B hereto.

 

6.3
Interpretation. When a reference is made in this Agreement to Sections, such reference shall be to a Section of this Agreement
unless otherwise indicated. The headings contained in this Agreement are for reference purposes only and shall not affect in any way
the meaning or interpretation of this Agreement. Whenever the words “include,” “includes,” or “including”
are used in this Agreement, they shall be deemed to be followed by the words “without limitation.” The phrase “made
available” in this Agreement shall mean that the information referred to has been made available if requested by the party to whom
such information is to be made available.

 

6.4
Counterparts. This Agreement may be executed in two or more counterparts, all of which shall be considered one and the
same agreement and shall become effective when two or more counterparts have been signed by each of the parties and delivered to the
other parties, it being understood that all parties need not sign the same counterpart.

 

6.5
Entire Agreement; No Third Party Beneficiaries; Rights of Ownership. This Agreement (including the documents and the instruments
referred to herein) constitutes the entire agreement and supersedes all prior agreements and understandings, both written and oral, among
the parties with respect to the subject matter hereof, and is not intended to confer upon any person other than the parties hereto any
rights or remedies hereunder.

 

6.6
Governing Law. This Agreement shall be governed and construed in accordance with the laws of the State of Florida without
regard to principles of conflicts of law. Each party hereby irrevocably submits to the jurisdiction of any Florida state court or any
federal court in the State of Florida in respect of any suit, action or proceeding arising out of or relating to this Agreement, and
irrevocably accept for themselves and in respect of their property, generally and unconditionally, the jurisdiction of the aforesaid
courts.

 

    	8

     

     

6.7
No Remedy in Certain Circumstances. Each party agrees that, should any court or other competent authority hold any provision
of this Agreement or part hereof or thereof to be null, void or unenforceable, or order any party to take any action inconsistent herewith
or not to take any action required herein, the other party shall not be entitled to specific performance of such provision or part hereof
or thereof or to any other remedy, including but not limited to money damages, for breach hereof or thereof or of any other provision
of this Agreement or part hereof or thereof as a result of such holding or order.

 

6.8
Publicity. Except as otherwise required by law or the rules of the SEC, so long as this Agreement is in effect, no party
shall issue or cause the publication of any press release or other public announcement with respect to the transactions contemplated
by this Agreement without the written consent of the other party, which consent shall not be unreasonably withheld.

 

6.9
Assignment. Neither this Agreement nor any of the rights, interests or obligations hereunder shall be assigned by any of
the parties hereto (whether by operation of law or otherwise) without the prior written consent of the other parties. Subject to the
preceding sentence, this Agreement will be binding upon, inure to the benefit of and be enforceable by the parties and their respective
successors and assigns.

 

ARTICLE
VII

OTHER
PROVISIONS

 

7.1
Bankruptcy, Insolvency, Etc. In the case of Acquiring Company instituting (a) any bankruptcy, insolvency, reorganization
or liquidation proceedings or other proceedings, voluntary or involuntary, for relief under any bankruptcy law or any law for the relief
of debtors or (b) the dissolution, liquidation, or winding up of Acquiring Company or any substantial portion of its business prior to
the date which is eighteen (18) months following the Effective Time, this Agreement shall be deemed null and void and Acquiring Company
shall immediately return to the Shareholder the Target Company Shares.

 

IN
WITNESS WHEROF, this Agreement has been signed by the parties set forth below as of the date set forth above.

 

[Signatures
on the following page]

 

    	9

     

     

	 	ACQUIRING
    COMPANY:   
	 	 
	 	Altitude
    International Holdings, Inc., a New York corporation 
	 	 
	 	By:	/s/
    Gregory C. Breunich
	 	 	Gregory
    C. Breunich

    Chief
    Executive Officer & Chairman

	 	 	 
	 	TARGET
    COMPANY:   
	 	 
	 	Breunich
    Holdings, Inc., a Delaware corporation 
	 	 
	 	By:	/s/
    Gregory C. Breunich
	 	 	Gregory
    C. Breunich

    President

 

	 	SHAREHOLDERS OF TARGET COMPANY:
	 	 	 
	 	 	/s/Adan
    Coronado
	 	 	/s/Adrian
    Walton
	 	 	/s/Albert
    Hanneman
	 	 	/s/Alex
    Jaramillo
	 	 	/s/Alvaro
    Bedoya
	 	 	/s/
    Alvaro Da Silva
	 	 	/s/
    AMIGH LLC
	 	 	/s/
    Amy Cheli
	 	 	/s/
    Andres Weisskopf
	 	 	/s/
    Anthony Maselli
	 	 	/s/
    Blue Sky Strategy
	 	 	/s/
    Blue Sky Strategy
	 	 	/s/
    Bob Kanuth/ Lesley Visser
	 	 	/s/
    Brian Hinners
	 	 	/s/
    Carlos Lange
	 	 	/s/
    Cecilia Raffo
	 	 	/s/
    Chere Lucas Anthony
	 	 	/s/
    Cole Anthony
	 	 	/s/
    Daniel Green
	 	 	/s/
    Daniel Sanchez
	 	 	/s/
    Daniel Walters
	 	 	/s/
    Dave Vincent

 

    	10

     

     

	 	/s/
    David Band
	 	/s/
    Denton Yorkirons
	 	/s/
    Douglas Martin
	 	/s/
    Dyonne Lucas
	 	/s/
    Ed Russo
	 	/s/
    Eugenio Rafael Tapia Jimenez
	 	/s/
    Eve Leeuw
	 	/s/
    Evelyn Susan Hogue
	 	/s/
    Evens Auguste
	 	/s/
    Feenix Venture Partners Opportunity Fund II, LP
	 	/s/
    Feenix Venture Partners Opportunity Fund, LP
	 	/s/
    Flavio Marreti
	 	/s/
    Gabriel Jaramillo
	 	/s/
    Greg Anthony
	 	/s/
    Greg Anthony
	 	/s/
    Greg Whyte
	 	/s/
    Gregory Breunich
	 	/s/
    Hugo Caicedo
	 	/s/
    James Bollettieri
	 	/s/
    Jaymie Mangal-Ditzler
	 	/s/
    Joakim Noah
	 	/s/
    Jose Pablo Coello
	 	/s/
    Juan Abuchaibe
	 	/s/
    Juan Bueno
	 	/s/
    Juan Escobar
	 	/s/
    Karolina Sowala
	 	/s/
    Keith Lee
	 	/s/
    Kerry- Jane Crawley-White
	 	/s/
    Landon Adler
	 	/s/
    Lisa Joseph
	 	/s/
    Luicelena Perez
	 	/s/
    Marie Claire De Bortoli
	 	/s/
    Maritim Sports Florida LLC
	 	/s/
    Mark Goldfarb
	 	/s/
    Matt Fields
	 	/s/
    Matthew Pilkington
	 	/s/
    Melissa Piazza
	 	/s/
    Molly Menard
	 	/s/
    Neil Riemer
	 	/s/
    Neil Riemer
	 	/s/
    Nick Francis
	 	/s/
    Oliver Lucas
	 	/s/
    Phil Gray
	 	/s/
    Philip Marber
	 	/s/
    Phillip Kim
	 	/s/
    Piotr Marciniak
	 	/s/
    Polly Grunfeld Sack

 

    	11

     

     

	 	/s/
    Rasheed Abdelkader Sido
	 	/s/
    Rodrigo Villarroel
	 	/s/
    Ron Hargrove
	 	/s/
    Ronald J. Schebel
	 	/s/
    Russ Elbaum
	 	/s/
    Sara Gauvreau-Dredge
	 	/s/
    Scott Del Mastro
	 	/s/
    Sivakumar Balasubramanian
	 	/s/
    Stan Long
	 	/s/
    Steve Hogue
	 	/s/
    Teresita Stergiou
	 	/s/
    Thomas Victorin
	 	/s/
    Three Guys Special Ventures LLC
	 	/s/
    Tijuani Stewart
	 	/s/
    Tom Durkin
	 	/s/
    Yannick Noah
	 	/s/
    Yehuda Kaploun

 

    	12

     

     

Exhibit
A

FORM
OF ASSIGNMENT AND

TRANSFER
POWERS

 

FOR
VALUE RECEIVED, _____________________, hereby sells, assigns and transfers to Altitude International Holdings, Inc., a New York corporation,
all of his or her ownership interest in Breunich Holdings, Inc., a Delaware corporation, standing in his or her name on the books of
said corporation.

 

DATED
this ____ day of July, 2021.

 

	 	 
	 	Print
    Name: 	 
	 	Print
    Address: 	 

	 	 
	 	 
	 	Social
    Security Number:	 

 

ACCEPTANCE
OF ASSIGNMENT

 

Altitude
International Holdings, Inc. hereby accepts the assignment of the aforesaid ownership interests and agrees to be bound by the terms and
conditions of the Operating Agreement of Breunich Holdings, Inc. and the rights and obligations thereunder.

 

DATED
this ____ day of July, 2021.

 

	 	Altitude
    International Holdings, Inc.
	 	 
	 	 
	 	Gregory
    C. Breunich
	 	CEO

 

    	13

     

    

 

Exhibit
B

ISSUANCE
INSTRUCTIONS

 

	Name of Shareholder	 	Amount of ALTD shares received	 
	Adan Coronado	 	 	200,000	 
	Adrian Walton	 	 	2,000,000	 
	Albert Hanneman	 	 	1,758,000	 
	Alex Jaramillo	 	 	3,000,000	 
	Alvaro Bedoya	 	 	2,500,000	 
	Alvaro Da Silva	 	 	500,000	 
	AMIGH LLC	 	 	1,333,500	 
	Amy Cheli	 	 	100,000	 
	Andres Weisskopf	 	 	500,000	 
	Anthony Maselli	 	 	100,000	 
	Blue Sky Strategy	 	 	2,700,000	 
	Blue Sky Strategy	 	 	6,060,000	 
	Bob Kanuth/ Lesley Visser	 	 	5,250,000	 
	Brian Hinners	 	 	1,000,000	 
	Carlos Lange	 	 	200,000	 
	Cecilia Raffo	 	 	100,000	 
	Chere Lucas Anthony	 	 	1,000,000	 
	Cole Anthony	 	 	1,000,000	 
	Daniel Green	 	 	2,500,000	 
	Daniel Sanchez	 	 	50,000	 
	Daniel Walters	 	 	500,000	 
	Dave Vincent	 	 	1,500,000	 
	David Band	 	 	1,000,000	 
	Denton Yorkirons	 	 	50,000	 
	Douglas Martin	 	 	3,000,000	 
	Dyonne Lucas	 	 	130,000	 
	Ed Russo	 	 	1,000,000	 
	Eugenio Rafael Tapia Jimenez	 	 	500,000	 
	Eve Leeuw	 	 	1,000,000	 
	Evelyn Susan Hogue	 	 	150,000	 
	Evens Auguste	 	 	50,000	 
	Feenix Venture Partners Opportunity Fund II, LP	 	 	2,000,000	 
	Feenix Venture Partners Opportunity Fund, LP	 	 	2,000,000	 
	Flavio Marreti	 	 	500,000	 
	Gabriel Jaramillo	 	 	42,375,009	 
	Greg Anthony	 	 	1,500,000	 
	Greg Anthony	 	 	12,500,000	 

 

    	14

     

     

	Greg Whyte	 	 	1,500,000	 
	Gregory Breunich	 	 	79,308,804	 
	Hugo Caicedo	 	 	200,000	 
	James Bollettieri	 	 	5,195,000	 
	Jaymie Mangal-Ditzler	 	 	500,000	 
	Joakim Noah	 	 	2,500,000	 
	Jose Pablo Coello	 	 	2,000,000	 
	Juan Abuchaibe	 	 	500,000	 
	Juan Bueno	 	 	500,000	 
	Juan Escobar	 	 	600,000	 
	Karolina Sowala	 	 	500,000	 
	Keith Lee	 	 	500,000	 
	Kerry- Jane Crawley-White	 	 	1,000,000	 
	Landon Adler	 	 	500,000	 
	Lisa Joseph	 	 	50,000	 
	Luicelena Perez	 	 	500,000	 
	Marie Claire De Bortoli	 	 	100,000	 
	Maritim Sports Florida LLC	 	 	18,025,116	 
	Mark Goldfarb	 	 	1,000,000	 
	Matt Fields	 	 	1,000,000	 
	Matthew Pilkington	 	 	500,000	 
	Melissa Piazza	 	 	1,000,000	 
	Molly Menard	 	 	3,258,000	 
	Neil Riemer	 	 	2,000,000	 
	Neil Riemer	 	 	2,000,000	 
	Nick Francis	 	 	200,000	 
	Oliver Lucas	 	 	130,000	 
	Phil Gray	 	 	1,500,000	 
	Philip Marber	 	 	2,500,000	 
	Phillip Kim	 	 	2,000,000	 
	Piotr Marciniak	 	 	500,000	 
	Polly Grunfeld Sack	 	 	24,000	 
	Rasheed Abdelkader Sido	 	 	500,000	 
	Rodrigo Villarroel	 	 	500,000	 
	Ron Hargrove	 	 	500,000	 
	Ronald J. Schebel	 	 	500,000	 
	Russ Elbaum	 	 	6,400,000	 
	Sara Gauvreau-Dredge	 	 	500,000	 
	Scott Del Mastro	 	 	43,039,295	 
	Sivakumar Balasubramanian	 	 	2,000,000	 
	Stan Long	 	 	2,000,000	 

 

    	15

     

     

	Steve Hogue	 	 	150,000	 
	Teresita Stergiou	 	 	400,000	 
	Thomas Victorin	 	 	200,000	 
	Three Guys Special Ventures LLC	 	 	1,000,000	 
	Tijuani Stewart	 	 	1,000,000	 
	Tom Durkin	 	 	600,000	 
	Yannick Noah	 	 	2,500,000	 
	Yehuda Kaploun	 	 	1,000,000	 
	Total shares issued	 	 	295,986,724	 

 

    	16

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