Document:

Form of Offer Letter (Brian J. West)

 Exhibit 10.19 
 

 
 David L. Calhoun 
 Chairman & Chief Executive Officer 
 February 20, 2007 
 Brian J. West 
 [ADDRESS] 
 Dear Brian: 
 On behalf of The Nielsen Company B.V. (the
“Company”). I am pleased to confirm our employment offer to you for the position of Chief Financial Officer. We will agree upon a mutually acceptable start date. In this role, you will be based in our Wilton, Connecticut office and will
report to me. 
 In connection with your position, your annualized base salary will be $700,000, payable in bi-weekly installments of $26,923.08. Your base
salary will be reviewed annually along with other Company executives. 
 Your 2007 Annual Incentive Plan (AIP ) target will be $700,000. Nielsen EBITDA and
revenue are the financial metrics for 2007. 
 In respect to your outstanding long-term incentive, restricted stock unit and stock option awards granted by
your prior employer, you shall receive a cash lump sum payment of $2,400,000. payable on the first payroll period after your employment commences. 
 As a
result of your accrued benefits under the prior employer’s SERP, you shall be entitled to receive a supplemental retirement benefit from the Nielsen Company. The Company SERP shall provide a benefit in an amount equal to $1,600,000, together
with interest from December 31, 2006, at the rate of 5.05% per annum, less the actuarial equivalent (determined on the same basis as the foregoing $1,600,000 amount) with regard to any amount that you receive or are entitled to receive in
the future pursuant to the Prior SERP. The benefit under the Company SERP shall be paid in a cash lump sum on the earlier to occur of January 1, 2012, or at the time of termination of employment hereunder. You will be fully vested at all times
in his benefits under the Company SERP. 
 45 Danbury Road Wilton. CT 06897 
 Telephone 203-563-2826  •  Fax 203-583-3984  •  email: david.calhoun@nielsen.com 

 You will be eligible to participate in the Nielsen Deferred Compensation Plan. This plan allows you to make tax-deferred
deductions from your base salary and annual incentive. You may direct these deductions to be invested in a series of mutual funds and elect distributions of these monies either during your employment with Nielsen or after your employment ends. We
will provide you with details of the plan and enrollment materials on your start date and you will have thirty days to enroll for 2006-related compensation. 
 Nielsen offers a comprehensive benefits program, which is comprised of two components: 
  

	 	•	 	 Insurance benefits – Medical, dental, group life insurance, long-term disability, short-term disability/sick leave and legal services.

  

	 	•	 	 Retirement savings – 401(k) plan which provides a company match of up to 50% of the first 6% of personal pre-tax contributions to the plan. Additionally, the
company will make a discretionary contribution to the 401(k) plan equal to 1% of eligible compensation. 

 As a member of the senior
management team, you have agreed to make an investment in our parent company’s common stock (“Company Stock”) in an amount of $1,250,000, (which is anticipated at this time to result in your acquisition of 125,000 shares at a purchase
price of $10 per share) (your “Initial Investment”). 
 As a result of this Initial Investment, you will receive an option to purchase a number of
shares of Company Stock with an aggregate value of $10,000,000. Assuming an Initial Investment price of $10 per share and that these options would be granted in full at the time you make your Initial Investment, you would receive 750,000 options at
an exercise price of $10 per share and 125,000 options at an exercise price of $20 per share. 
 As a condition of making your Initial Investment and
receiving the grant of options described above, you will be required to enter into agreements (including, but not limited to, a Management Stockholder’s Agreement, Stock Option Agreement, and Sale Participation Agreement (collectively, the
“Equity Agreements”)) that will govern your acquisition, holding and disposition of all Company Stock held by you (and to the extent applicable, your Option and the Common Stock subject thereto). A package of the forms of documentation has
been provided to you, and once we have your start date, we will prepare your specific documents for your review. 
 As part of your employment, you will have
a severance agreement with the Company in the form that has been provided to you, which we will sign when you start your employment. The agreement provides, among other things, for severance payments of two years of salary, plus a pro-rated annual
incentive amount, and benefits continuation for up to twenty-four months, if (i) your employment is terminated by the Company without “Cause” or (ii) you resign from the Company for “Good Reason”, as those terms are
described in the form agreement. 

 You will be provided a number of executive perquisites as follows: 
  

	 	1.	annual car allowance of $15,600, payable bi-weekly 

  

	 	2.	annual financial planning and tax assistance of up to $15,000 

  

	 	3.	annual executive physical assistance of up to $2,500 

 All of the executive
benefits will be grossed up on an annual basis. 
 Relocation to CT will also be provided as per the policy previously provided to you during our Wilton
meeting. Highlights of the benefits include: 
  

	 	•	 	 home marketing assistance 

  

	 	•	 	 home sale costs 

  

	 	•	 	 house hunting trips 

  

	 	•	 	 new home closing costs 

  

	 	•	 	 temporary living expenses 

  

	 	•	 	 movement of household goods 

  

	 	•	 	 relocation allowance (one month of base salary) 

  

	 	•	 	 tax assistance 

 You will also be entitled to four
weeks of annual vacation. 
 All compensation payable to you by the Company under this letter agreement or otherwise will be subject to withholding for taxes
in accordance with the normal payroll practices of the Company. 
 This employment is on an “at-will” basis. In addition, the Immigration Reform
and Control Act of 1986 requires employers to verify that all associates are legally authorized to work in the United States. You will be required to complete and return an I-9 form. 
 Brian, I look forward to you joining the executive team at Nielsen. I am confident that the Company has very strong assets and will develop very positively over time. 
  

	
	Sincerely,
	
	  
	David L. Calhoun
	Chairman & CEO, The Nielsen Company

  

	CC:	Greg Anderson, Chief Human Resources Officer 

  

			
	Date Accepted: 2/20/07
		
	Signature:	 	 
		 	Brian WestForm of Offer Letter (Mitchell J. Habib)

 Exhibit 10.20 
 

 
 David L. Calhoun 
 Chairman & Chief Executive Officer 
 March 22, 2007 
 Mitchell J. Habib 
 [ADDRESS] 
 Dear Mitchell: 
 On behalf of the Nielsen Company, I am pleased to confirm
our employment offer to you for the position of Executive Vice-President for Global Business Services, reporting directly into me. The effective date of employment will be March 1, 2007. In this role, you will be based in our Covington, KY
office. 
 In connection with your position, your annualized base salary will be $600,000, payable in bi-weekly installments of $23,076.92. Your base salary
will be reviewed annually along with other Company executives. 
 Your 2007 Annual Incentive Plan (AIP) target will be $900,000, with $600,000 being
guaranteed for fiscal year 2007 only. $300,000 of the ‘07 guaranteed bonus will be advanced to you in order to assist with the equity investment. A 60/40 incentive plan design will be implemented, with 60% of the incentive being against cost
reductions and the balance of 40% focused against Nielsen EBITDA for 2007. Specific details will be finalized within the first sixty days of your employment. 
 You shall receive a cash lump sum payment of $500,000, payable on the first payroll period after your employment commences. In addition, $300,000 of the 2007 AIP guarantee will be provided during the first payroll period after your
employment commences. 
 You will be eligible to participate in the Nielsen Deferred Compensation Plan. This plan allows you to make tax-deferred deductions
from your base salary and annual incentive. You may direct these deductions to be invested in a series of mutual funds and elect distributions of these monies either during your employment with Nielsen or after your employment ends. We will provide
you with details of the plan and enrollment materials on your start date and you will have thirty days to enroll for 2006-related compensation. 
  

					
		  		  	 The Nielsen Company
 45 Danbury Road
 Wilton, CT 06897
 tel 203 563 2826 fax 203 583 3984
 david.calhoun@nielsen.com
 www.nielsen.com

 Nielsen offers a comprehensive benefits program, which is comprised of two components: 
  

	 	•	 	 Insurance benefits – Medical, dental, group life insurance, long-term disability, short-term disability/sick leave and legal services.

  

	 	•	 	 Retirement savings – 401(k) plan which provides a company match of up to 50% of the first 6% of personal pre-tax contributions to the plan. Additionally,
the company will make a discretionary contribution to the 401(k) plan equal to 1% of eligible compensation. 

 As a member of the
senior management team, you will receive the opportunity to make an investment in our parent company’s common stock (“Company Stock”) in an amount of $1,750,000, exercisable in whole or part by you (which will result in your
acquisition of 175,000 shares at a purchase price of $10 per share) (your “Initial Investment”). 
 As a result of this Initial Investment, you
will receive an option to purchase a number of shares of Company Stock with an aggregate value of $9,000,000. An Initial Investment price of $10 per share and that these options would be granted in full at the time you make your Initial Investment,
you would receive 675,000 options at an exercise price of $10 per share and 112,500 options at an exercise price of $20 per share. 
 As a condition of
making your Initial Investment and receiving the grant of options described above, you will be required to enter into agreements (including, but not limited to, a Management Stockholder’s Agreement, Stock Option Agreement, and Sale
Participation Agreement (collectively, the “Equity Agreements”)) that will govern your acquisition, holding and disposition of all Company Stock held by you (and to the extent applicable, your Option and the Common Stock subject thereto).
.. 
 The Company and You will also enter into a mutually agreeable Executive Severance Agreement in the same form as that entered by other similarly situated
executives of the Company. Unless and until such formalized Severance Agreement is executed by and the Company, the Company hereby irrevocably agrees that will, among other things, provide you with separation payments of two years of salary, plus a
pro-rated annual incentive amount, and benefits continuation for up to twenty-four months, if (i) your employment is terminated by the Company without “Cause” or (ii) you resign from the Company for “Good Reason”.

 You will be provided a number of executive perquisites as follows: 
  

	 	1.	annual car allowance of $15,600, payable bi-weekly 

  

	 	2.	annual financial planning and tax assistance of up to $15,000 

  

	 	3.	annual executive physical assistance of up to $2,500 

 All of the
executive benefits will be grossed up on an annual basis. 

 If relocation outside of Cincinnati is required in the future, following is a summary of the benefits provided (refer to
attached policy for specific details): 
  

	 	•	 	 home marketing assistance 

  

	 	•	 	 home sale costs 

  

	 	•	 	 home purchase option (not part of the policy; however, this exception will be provided as discussed. Policy is currently being developed).

  

	 	•	 	 house hunting trips 

  

	 	•	 	 new home closing costs 

  

	 	•	 	 temporary living expenses 

  

	 	•	 	 movement of household goods 

  

	 	•	 	 relocation allowance (one month of base salary) 

  

	 	•	 	 tax assistance 

 Five/six weeks of annual vacation
will also be provided. 
 The Company will provide you with a laptop and a mobile telephone/blackberry for business purposes. 
 All compensation payable to you by the Company under this letter agreement or otherwise will be subject to withholding for taxes in accordance with the normal payroll
practices of the Company. 
 This employment is on an “at-will” basis. In addition, the Immigration Reform and Control Act of 1986 requires
employers to verify that all associates are legally authorized to work in the United States. You will be required to complete and return an I-9 form. 
 Mitchell, I look forward to you joining the executive team at Nielsen. I am confident that the Company has very strong assets and will develop very positively over time. 
  

	
	Sincerely,
	
	  
	Dave Calhoun
	Chairman & CEO
	The Nielsen Company

  

	CC:	Greg Anderson, Chief Human Resources Officer 

  

			
	Date Accepted: ____________________________
		
	Signature:	 	 
		 	Mitchell Habib

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