Document:

exhibit 10.1

 

EQUIFAX INC.
2008 OMNIBUS INCENTIVE PLAN

 

FORM OF TSR PERFORMANCE SHARE AWARD AGREEMENT

 

[2012-2014 Performance Period]

 

[Name of Participant]

 

Target Number of Shares Subject to Award:
[Number of Shares]

 

Date of Grant: [Grant Date]

 

Pursuant to the Equifax Inc. 2008 Omnibus Incentive
Plan (the “Plan”), Equifax Inc., a Georgia corporation (the “Company”), has granted the above-named participant
(“Participant”) Performance Shares (the “Award”) entitling Participant to earn such number of shares of
Company common stock (the “Shares”) as set forth above on the terms and conditions set forth in this agreement (this
“Agreement”) and the Plan. Capitalized terms used in this Agreement and not defined herein shall have the meanings
set forth in the Plan.

 

Grant Date.
The Award is granted to Participant on the Grant Date set forth above and represents the right to receive one Share for each Share
subject to the Award earned by satisfaction of the performance measures and goals set forth in Sections 2 and 3 of this Agreement.
Depending on the Company’s 3-year relative TSR performance as set forth in Section 3, the Participant may earn zero percent
(0%) to two hundred percent (200%) of the Shares awarded.

 

2.   Vesting.

 

(a)   Subject to earlier vesting
in accordance with Sections 4 or 5 below, the Shares will become vested on the later of the third anniversary of the grant date
or the date on which the Committee certifies goal attainment (the “Vesting Date”) in accordance with the vesting provisions
of subsections (b) and (c) below and payout provisions pursuant to Section 3 below. Prior to the Vesting Date, the Shares subject
to the Award shall be nontransferable and, except as otherwise provided herein, shall be immediately forfeited upon Participant’s
termination of employment with the Company and its Subsidiaries. Subject to the terms of the Plan, the Committee reserves the right
in its sole discretion to waive or reduce the vesting requirements.

 

(b)   In no event shall the
number of Shares which vest on the Vesting Date exceed the number of Shares subject to the Award or the individual limits for Participants
as set forth in the Plan. The payout of vested Shares may be reduced, but not increased, based on the degree of attainment of such
performance criteria as determined by the Committee, in its sole discretion. To the extent unvested Shares are not paid to Participant
pursuant to the immediately preceding sentence, then such unvested Shares shall be immediately forfeited.

 

(c)   The Shares subject to
the Award are intended to be “qualified performance-based compensation” within the meaning of Section 162(m) of the
Internal Revenue Code, as amended and the regulations thereunder (the “Code”). The maximum number of Shares that may
vest and be paid out on the Vesting Date pursuant to Section 4 of this Agreement shall be limited to a fair market value on the
Vesting Date not to exceed the following:

 

		(i)	for each Participant (other than the Chief Executive Officer of the Company), one-half of one percent
(0.5%) of the sum of the Company’s total operating income for the Performance Period (calendar years 2012, 2013 and 2014),
as determined by the Committee in accordance with the Plan.

 

    	 

    	 

    

 

		(ii)	if Participant was the Chief Executive Officer of the Company [on or after] the Grant Date, the
limit specified in subsection (i) above shall be one and one-half percent (1.5%) of the Company’s total operating income
for the Performance Period (calendar years 2012, 2013 and 2014), as determined by the Committee in accordance with the Plan.

 

		(iii)	“Operating income” for purposes of clauses (i) and (ii) above shall be calculated excluding
the effect of changes in federal, state and local tax laws; restructuring charges; items of loss or expense determined to be extraordinary
or unusual in nature or infrequent of occurrence or related to the disposal of a segment of a business or related to a change in
accounting principle, all as determined by U.S. generally accepted accounting principles (“GAAP”); items of loss or
expense related to discontinued operations that do not qualify as a segment of a business under GAAP; any reduction in operating
income attributable to the acquisition of business operations during the applicable fiscal year, as most accurately determined
either at the time of the acquisition (through projections made at that time and accepted by the Committee), or at year end; and
foreign exchange gains or losses, all as determined by the Committee in its discretion.

 

		3.	Payment of Performance Shares.

 

(a) The Performance Period
for this Award begins on January 1, 2012 and ends on December 31, 2014. The percentage of the Award earned and paid will be as
certified by the Committee as soon as practicable following the end of the Performance Period based on the percentile ranking of
the Company’s three-year cumulative average quarterly TSR compared to the three-year cumulative average quarterly TSR performance
of the S&P 500, subject to adjustment. The Maximum Award percentage may be decreased but may not be increased by the Committee.
The goals by which performance will be measured for payout of the Shares awarded are as follows:

 

Performance Share Payout Table

 

	3-Year TSR	 	Percentage of	 
	Percentile Rank	 	Performance Shares	 
	Relative to S&P 500	 	Payable	 
	90th or greater	 	 	200	%
	70th	 	 	150	%
	50th	 	 	100	%
	30th	 	 	50	%
	Less than 30th	 	 	0	%

 

(b) Performance
Shares Payable. The number of Shares payable is the Target Award multiplied by the average of the Company’s cumulative
TSR positioning for each of the last four quarters of the Performance Period. For a hypothetical illustration of this calculation,
see Example A below. For performance levels falling between the values as shown above, the percentage of performance Shares payable
will be determined by interpolation. Payments will be made in Shares.

 

Hypothetical Example: 2008-2010 Performance
Cycle

 

	 	 	2008	 	 	2009	 	 	2010	 
	 	 	Q1	 	 	Q2	 	 	Q3	 	 	Q4	 	 	Q1	 	 	Q2	 	 	Q3	 	 	Q4	 	 	Q1	 	 	Q2	 	 	Q3	 	 	Q4	 
	Cumulative
    TSR Positioning	 	61th	 	 	57th	 	 	72nd	 	 	69th	 	 	70th	 	 	62nd	 	 	54th	 	 	52nd	 	 	63rd	 	 	47th	 	 	45th	 	 	48th	 
	Payout (%
    of target)	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	132	%	 	 	93	%	 	 	88	%	 	 	95	%
	 	 	Actual Payout (Average of Last
    4 Quarters) 	 	 	102%	 

 

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(c)   Value of the Shares Issued as Payment
for Shares Earned. The fair market value of Shares on the Vesting Date will be used by the Committee to determine the basis
of the Shares earned and payable.

 

(d)   Withholding. As provided in Section
16 below, the Company shall withhold Shares having a Fair Market Value on the date the tax is to be determined equal to the minimum
statutory amount for federal, state, local, and unemployment taxes (“Total Tax”) which could be withheld on the transaction,
with respect to any taxable event arising as a result of this Agreement.

 

(e)   Timing of Payout. Payout of the Award
will be made to Participant as soon as practicable following the Vesting Date and written certification of performance by the Committee,
but in no event later than March 15 of the calendar year after the Performance Period (as defined in Section 3(a)), ends.

 

(f)   Certain Definitions.

 

			“Maximum Award” means the maximum number of performance Shares that can be awarded
to Participant as set forth in Section 1.

 

			“S&P 500” generally means the companies constituting the Standard &
Poor’s 500 Index as of the beginning of the Performance Period (including the Company) and which continue to be actively
traded under the same ticker symbol on an established securities market though the end of the Performance Period. A component company
of the S&P 500 that is acquired at any time during the Performance Period (i.e., company and ticker symbol disappear) will
be eliminated from the S&P 500 for the entire Performance Period. A component company of the S&P 500 filing for bankruptcy
protection (and thus no longer publicly traded) at any time during the Performance Period will be deemed to remain in the S&P
500 (at an assumed TSR of minus 100%).

 

			“Target Award” means the number of Shares specified as such at the beginning
of this Agreement.

 

			“Total Shareholder Return” or “TSR” means with respect to
the Company or other S&P 500 component company: the change in the closing market price of its common stock (as quoted in the
principal market on which it is traded), plus dividends and other distributions paid on such common stock. The TSR for the common
stock of an S&P 500 component company shall be adjusted to take into account stock splits, reverse stock splits, and special
dividends that occur during the Performance Period, and assumes that all cash dividends and cash distributions are immediately
reinvested in common stock of the entity using the closing market price on the dividend payment date.

 

4.
Termination of Employment. The following provisions shall apply in the event of Participant’s
termination of employment with the Company or a Subsidiary unless the Committee shall have provided otherwise, either at the time
of the grant of the Award or thereafter:

 

(a)   Death. If Participant’s
employment is terminated by reason of his or her death prior to the Vesting Date, all unvested Shares subject to this Award shall
immediately become vested and nonforfeitable as of the date of Participant’s death and payout of Shares under the Award shall
be at target (100%), to Participant’s designated beneficiary, as soon as practicable after the date of death.

 

(b)   Disability. Except
as the Committee may at any time otherwise provide or as required to comply with applicable law, if Participant’s employment
is terminated by reason of his or her Disability (as such term is defined in the Plan) prior to the Vesting Date, for purposes
of determining the payment Participant is entitled to receive under this Award, Participant shall be treated as continuing to be
employed through the Vesting Date and payout of Shares under the Award shall be at target (100%), as soon as practicable after
Participant’s termination of employment due to Disability.

 

(c)   Retirement.
Except as the Committee may at any time otherwise provide or as required to comply with applicable law, if Participant’s
employment is terminated by reason of his or her Retirement (as such term is defined in the Plan), other than for Cause, Participant
shall have the right to receive his or her full payment under the Award, if any, to which Participant would be entitled had he
or she remained employed through the Vesting Date with payout based upon the performance results as and when determined by the
Committee under Section 3.

 

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5.    Change of Control.
If a Change of Control occurs while Participant is employed by the Company or a Subsidiary, then all unvested Shares subject
to the Award shall immediately become vested and nonforfeitable as of the date on which the Change of Control occurs; if at least
one calendar year of performance during the Performance Period has been completed prior to the Change in Control event, the Shares
shall be paid using the Company’s relative cumulative TSR positioning at the time of the Change of Control (without the final
four quarter averaging applicable to the three-year Performance Period); otherwise, the target payout level (100%) shall be used.

 

6.    Clawback Policy; Cancellation
and Rescission of Award.

 

Clawback Policy.
This Award shall be subject to the terms and conditions of the Company’s Policy on Recovery of Incentive Awards adopted effective
January 1, 2010, a copy of which is attached as Appendix A and incorporated herein by reference.

 

Detrimental Activity.
If, at any time, (i) during Participant’s employment with the Company or a Subsidiary or (ii) during the period after
Participant’s termination of employment with the Company or any Subsidiary for any reason, but not to exceed 24 months following
Participant’s termination of employment, Participant engages in any “Detrimental Activity” (as defined in subsection
(c) below), the Committee may, notwithstanding any other provision in this Agreement to the contrary, cancel, rescind, suspend,
withhold or otherwise restrict or limit this Award as of the first date Participant engaged in the Detrimental Activity, as determined
by the Committee. Without limiting the generality of the foregoing, the Committee may also require Participant to pay to the Company
any gain realized by Participant from the Shares subject to the Award during the period beginning six months prior to the date
on which Participant engaged or began engaging in Detrimental Activity.

 

For purposes of this Agreement,
“Detrimental Activity” shall mean and include any of the following:

 

the breach
or violation of any other agreement between Participant and the Company relating to protection of Confidential Information or Trade
Secrets, solicitation of employees, customers or suppliers, or refraining from competition with the Company;

 

the disclosure,
reproduction or use of Confidential Information or Trade Secrets (each as defined below) for the benefit of Participant or third
parties except in connection with the performance of Participant’s duties for the Company or, after advance notice to the
Company, as required by a valid order or subpoena issued by a court or administrative agency of competent jurisdiction;

 

the use, reproduction,
disclosure or distribution of any information which the Company is required to hold confidential under applicable federal and state
laws and regulations, including the federal Fair Credit Reporting Act (15 U.S.C. § 1681 et seq.) and any state credit
reporting statutes;

 

the making,
or causing or attempting to cause any other person to make, any statement, either written or oral, or conveying any information
about the Company which is disparaging or which in any way reflects negatively upon the Company;

 

the solicitation
or attempt to solicit any customer or actively targeted potential customer of the Company with whom the Participant had material
contact on the Company’s behalf during the 12 months immediately preceding Participant’s termination of employment;

 

the solicitation
or recruitment, attempt to solicit or recruit, or the assistance of others in soliciting or recruiting, any individual who is or
was, within 6 months of the date in question, an employee of the Company unless such former employee was terminated by the Company
without cause, or the inducement of (or attempt to induce) any such employee of the Company to terminate his employment with the
Company; or

 

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the refusal
or failure of Participant to provide, upon the request of the Company, a certification, in a form satisfactory to the Company,
that he or she is in full compliance with the terms and conditions of the Plan and this Agreement, including, without limitation,
a certification that Participant is not engaging in Detrimental Activity.

 

“Trade Secret”
means information, including, but not limited to, technical or non-technical data, a formula, a pattern, a compilation, a program,
a device, a method, a technique, a drawing, a process, financial data, financial plans, product plans, or a list of actual or potential
Company customers or suppliers which (i) derives independent economic value, actual or potential, from not being generally known
to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or
use, and (ii) is the subject of the Company’s efforts that are reasonable under the circumstances to maintain secrecy; or
as otherwise defined by applicable state law.

 

“Confidential
Information” means any and all knowledge, information, data, methods or plans (other than Trade Secrets) which are now
or at any time in the future developed, used or employed by the Company which are treated as confidential by the Company and not
generally disclosed by the Company to the public, and which relate to the business or financial affairs of the Company, including,
but not limited to, financial statements and information, marketing strategies, business development plans, acquisition or divestiture
plans, and product or process enhancement plans.

 

7.    Termination
for Cause. For purposes of this Agreement, termination for “Cause” means termination as a result of (a) the
willful and continued failure by Participant to substantially perform his or her duties with the Company or any Subsidiary (other
than a failure resulting from Participant’s incapacity due to physical or mental illness), after a written demand for substantial
performance is delivered to Participant by his or her superior officer which specifically identifies the manner the officer believes
that Participant has not substantially performed his or her duties, or (b) Participant’s willful misconduct which materially
injures the Company, monetarily or otherwise. For purposes of this Section, Participant’s act, or failure to act, will not
be considered “willful” unless the act or failure to act is not in good faith and without reasonable belief that his
or her action or omission was in the best interest of the Company.

 

8.    Transfer
of Vested Shares.  Stock certificates (or appropriate evidence of ownership) representing the unrestricted Shares
will be delivered to the Participant (or to a party designated by the Participant) as soon as practicable after (but in no event
later than 60 days after) the Vesting Date or event set forth in Sections 4 or 5; provided, however, if the Participant has properly
elected to defer delivery of the Shares pursuant to a plan or program of the Company, the Shares shall be issued and delivered
as provided in such plan or program.

 

9.     Dividends. 
Participants granted Shares shall not be entitled to receive any cash dividends, stock dividends or other distributions paid with
respect to the Shares, except in circumstances where the distribution is covered by Section 15 below.

 

10.   Non-Transferability
of Award.  Subject to any valid deferral election, until the Shares have been issued under this Award, the Shares
issuable hereunder and the rights and privileges conferred hereby may not be sold, transferred, pledged, assigned, or otherwise
alienated or hypothecated by operation of law or otherwise (except as permitted by the Plan).  Any attempt to do so contrary
to the provisions hereof shall be null and void.

 

11.   Conditions to
Issuance of Shares. The Shares deliverable to Participant hereunder may be either previously authorized but unissued Shares
or issued Shares which have been reacquired by the Company. The Company shall not be required to issue any certificate or certificates
for Shares prior to fulfillment of all of the following conditions: (a) the admission of such Shares to listing on all stock exchanges
on which such class of stock is then listed; (b) the completion of any registration or other qualification of such Shares under
any state or federal law or under the rulings and regulations of the Securities and Exchange Commission or any other governmental
regulatory body, which the Committee shall, in its discretion, deem necessary or advisable; (c) the obtaining of any approval or
other clearance from any state or federal governmental agency, which the Committee shall, in its discretion, determine to be necessary
or advisable; and (d) the lapse of such reasonable period of time following the grant of the Shares as the Committee may establish
from time to time for reasons of administrative convenience.

 

12.   No
Rights as Shareholder.  Except as provided in Section 15, the Participant shall not have voting or any other
rights as a shareholder of the Company with respect to the unvested Shares.  Upon settlement of the Award into Shares, the
Participant will obtain full voting and other rights as a shareholder of the Company with respect to such Shares.

 

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13.   Administration. 
The Committee shall have the power to interpret the Plan and this Agreement and to adopt such rules for the administration, interpretation,
and application of the Plan as are consistent therewith and to interpret or revoke any such rules.  All actions taken and
all interpretations and determinations made by the Committee shall be final and binding upon the Participant, the Company, and
all other interested persons.  No member of the Committee shall be personally liable for any action, determination, or interpretation
made in good faith with respect to the Plan or this Agreement.

 

14.   Fractional Shares.
Fractional shares will not be issued, and when any provision of this Agreement otherwise would entitle Participant to receive
a fractional share, that fraction will be disregarded.

 

15.   Adjustments
in Capital Structure. In the event of a change in corporate capitalization as described in Section 19 of the Plan, the
Committee shall make appropriate adjustments to the number and class of Shares or other stock or securities subject to the Award.
The Committee’s adjustments shall be effective and final, binding and conclusive for all purposes of this Agreement.

 

16.   Taxes.
Regardless of any action the Company or a Subsidiary (the “Employer”) takes with respect to any or all income tax,
social insurance, payroll tax, payment on account or other tax-related withholding (“Tax-Related Items”), Participant
acknowledges and agrees that the ultimate liability for all Tax-Related Items legally due by him or her is and remains Participant’s
responsibility and that the Company and/or the Employer (i) make no representations nor undertakings regarding the treatment of
any Tax-Related Items in connection with any aspect of this Award, including the grant or vesting of the Shares subject to this
Award, the subsequent sale of Shares acquired pursuant to such vesting and receipt of any dividends; and (ii) do not commit to
structure the terms or the grant or any aspect of this Award to reduce or eliminate Participant’s liability for Tax-Related
Items. Upon the vesting of this Award, Participant shall pay or make adequate arrangements satisfactory to the Company and/or the
Employer to withhold all applicable Tax-Related Items legally payable from Participant’s wages or other cash compensation
paid to Participant by the Company and/or the Employer or from proceeds of the sale of Shares. Alternatively, or in addition, if
permissible under local law, the Company may (1) sell or arrange for sale of Shares that Participant acquires to meet the required
withholding obligations for Tax-Related Items, and/or (2) satisfy such obligations in Shares, provided that the Company only withholds
the amount of Shares necessary to withhold the required minimum withholding amount. In addition, Participant shall pay the Company
or the Employer any amount of Tax-Related Items that the Company or the Employer may be required to withhold as a result of Participant’s
participation in the Plan or Participant’s purchase of Shares that cannot be satisfied by the means previously described.
The Company may refuse to honor the exercise and refuse to deliver the Shares if Participant fails to comply with Participant’s
obligations in connection with the Tax-Related Items.

 

17.   Consents.
By accepting the grant of this Award, Participant acknowledges and agrees that: (i) the Plan is established voluntarily by the
Company, it is discretionary in nature and may be modified, amended, suspended or terminated by the Company at any time unless
otherwise provided in the Plan or this Agreement; (ii) the grant of this Award is voluntary and occasional and does not create
any contractual or other right to receive future grants of Shares, or benefits in lieu of Shares, even if Shares have been granted
repeatedly in the past; (iii) all decisions with respect to future grants, if any, will be at the sole discretion of the Company;
(iv) the Participant’s participation in the Plan shall not create a right of further employment with the Company and shall
not interfere with the ability of the Company to terminate Participant’s employment relationship at any time with or without
cause and it is expressly agreed and understood that employment is terminable at the will of either party, insofar as permitted
by law; (v) Participant is participating voluntarily in the Plan; (vi) this Award is an extraordinary item that is outside the
scope of Participant’s employment contract, if any; (vii) this Award is not part of normal or expected compensation or salary
for any purposes, including but not limited to calculating any severance, resignation, termination, redundancy, end of service
payments, bonuses, long-service awards, pension or retirement benefits or similar payments insofar as permitted by law; (viii)
in the event Participant is not an employee of the Company, this Award will not be interpreted to form an employment contract or
relationship with the Company or any Subsidiary or Affiliate; (ix) the future value of the underlying Shares is unknown and cannot
be predicted with certainty; (x) the value of the Shares may increase or decrease in value; (xi) in consideration of the grant
of this Award, no claim or entitlement to compensation or damages shall arise from termination of this Award or diminution in value
of Shares subject to the Award resulting from termination of Participant’s employment by the Company or the Employer (for
any reason whatsoever and whether or not in breach of local labor laws) and Participant irrevocably releases the Company and the
Employer from any such claim that may arise; if, notwithstanding the foregoing, any such claim is found by a court of competent
jurisdiction to have arisen, then, by accepting the terms of this Agreement, Participant shall be deemed irrevocably to have waived
any entitlement to pursue such claim; and (xii) except as otherwise expressly provided in the Plan, in the event of involuntary
termination of employment (whether or not in breach of local labor laws), Participant’s right to receive Awards under the
Plan, if any, will terminate effective as of the date that Participant is no longer actively employed and will not be extended
by any notice period mandated under local law; furthermore, in the event of involuntary termination of employment (whether or not
in breach of local labor laws), Participant’s right to this Award after termination of employment, if any, will be measured
by the date of termination of Participant’s active employment and will not be extended by any notice period mandated under
local law; the Committee shall have the exclusive discretion to determine when Participant is no longer actively employed for purposes
of this Award.

 

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18.   Consent for
Accumulation and Transfer of Data. Participant consents to the accumulation and transfer of data concerning him or her
and the Award to and from the Company and UBS (or such other agent as may administer the Plan on behalf of the Company from time
to time). In addition, Participant understands that the Company holds certain personal information about Participant, including
but not limited to his or her name, home address, telephone number, date of birth, social security number, salary, nationality,
job title, and details of all grants or awards vested, unvested, or expired (the “personal data”). Certain personal
data may also constitute “sensitive personal data” within the meaning of applicable local law. Such data include but
are not limited to information provided above and any changes thereto and other appropriate personal and financial data about Participant.
Participant hereby provides explicit consent to the Company to process any such personal data and sensitive personal data. Participant
also hereby provides explicit consent to the Company to transfer any such personal data and sensitive personal data outside the
country in which Participant is employed, and to the United States. The legal persons for whom such personal data are intended
are the Company, UBS, and any company providing services to the Company in connection with compensation planning purposes or the
administration of the Plan.

 

19.   Plan Information.
Participant agrees to receive copies of the Plan, the Plan prospectus and other Plan information, including information prepared
to comply with laws outside the United States, from the Plan website at UBS (or such other agent as may administer the Plan on
behalf of the Company from time to time) referenced above and shareholder information, including copies of any annual report, proxy
statement, Form 10-K, Form 10-Q, Form 8-K and other information filed with the SEC, from the investor relations section of the
Equifax website at www.equifax.com. Participant acknowledges that copies of the Plan, Plan prospectus, Plan information
and shareholder information are available upon written or telephonic request to the Company’s Corporate Secretary.

 

20.   Plan Incorporated
by Reference; Conflicts. The Plan and this Agreement constitute the entire agreement of the parties with respect to the
subject matter hereof and supersede in their entirety all prior undertakings and agreements of the Company and Participant with
respect to the subject matter hereof, and may not be modified adversely to Participant’s interest except by means of a writing
signed by the Company and Participant. Notwithstanding the foregoing, nothing in the Plan or this Agreement shall affect the validity
or interpretation of any duly authorized written agreement between the Company and Participant under which an Award properly granted
under and pursuant to the Plan serves as any part of the consideration furnished to Participant. If provisions of the Plan and
this Agreement conflict, the Plan provisions will govern.

 

21.   Participant Bound
by Plan. Participant acknowledges receiving a summary of the Plan, and agrees to be bound by all the terms and conditions
of the Plan. Except as limited by the Plan or this Agreement, this Agreement is binding on and extends to the legatees, distributees
and personal representatives of Participant and the successors of the Company.

 

22.   Governing Law.
This Agreement has been made in and shall be construed under and in accordance with the laws of the State of Georgia, USA
without regard to conflict of law provisions.

 

23.   Translations.
If Participant has received this or any other document related to the Plan translated into any language other than English
and if the translated version is different than the English version, the English version will control.

 

24.   Severability. The provisions
of this Agreement are severable and if any one or more provisions are determined to be illegal or otherwise unenforceable, in whole
or in part, the remaining provisions shall nevertheless be binding and enforceable.

 

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25.  Section 409A.

 

(a)  General. To the extent that the
requirements of Code Section 409A are applicable to this Award, it is the intention of both Company and Participant that the benefits
and rights to which Participant could be entitled pursuant to this Agreement comply with Code Section 409A and the Treasury Regulations
and other guidance promulgated or issued thereunder (“Section 409A”), and the provisions of this Agreement shall be
construed in a manner consistent with that intention. The Plan and any Award Agreements issued thereunder may be amended in any
respect deemed by the Administrator to be necessary in order to preserve compliance with Section 409A.

 

(b)  No Representations as to Section 409A
Compliance. Notwithstanding the foregoing, Company makes no representation to Participant that the Shares awarded pursuant
to this Agreement are exempt from, or satisfy, the requirements of Section 409A, and Company shall have no liability or other obligation
to indemnify or hold harmless Participant or any beneficiary for any tax, additional tax, interest or penalties that Participant
or any beneficiary may incur in the event that any provision of this Agreement, or any amendment or modification thereof or any
other action taken with respect thereto is deemed to violate any of the requirements of Section 409A.

 

(c)  Six Month Delay for Specified Participants.

 

(i) If Participant is
a “Specified Employee” (as defined below), then no payment or benefit that is payable on account of Participant’s
“Separation from Service” (as determined by the Company in accordance with Section 409A) shall be made before the date
that is six months and one day after Participant’s “Separation from Service” (or, if earlier, the date of Participant’s
death) if and to the extent that such payment or benefit constitutes deferred compensation (or may be nonqualified deferred compensation)
under Section 409A and such deferral is required to comply with the requirements of Section 409A. Any payment or benefit delayed
by reason of the prior sentence shall be paid out or provided in a single lump sum at the end of such required delay period in
order to catch up to the original payment schedule.

 

(ii) For purposes of this provision, Participant
shall be considered to be a “Specified Employee” if, at the time of his or her Separation from Service, Participant
is a “key employee”, within the meaning of Code Section 416(i), of Company (or any person or entity with whom the Company
would be considered a single employer under Section 414(b) or Section 414(c) of the Code, applying the 20 percent common ownership
standard) any stock of which is publicly traded on an established securities market or otherwise.

 

(d)  No Acceleration of Payments. Neither
Company nor Participant, individually or in combination, may accelerate any payment or benefit that is subject to Section 409A,
except in compliance with Section 409A and the provisions of this Agreement, and no amount that is subject to Section 409A shall
be paid prior to the earliest date on which it may be paid without violating Section 409A.

 

	PARTICIPANT	 	EQUIFAX INC.
	 	 	 	 
	 	 	 	 
	(Signature)	 	By:  	/s/ Richard F. Smith
	 	 	 	Richard F. Smith
	 	 	 	Chairman & CEO
	(Printed Name)	 	 	 

 

THIS DOCUMENT CONSTITUTES PART OF A PROSPECTUS
COVERING

SECURITIES THAT HAVE BEEN REGISTERED UNDER
THE

SECURITIES ACT OF 1933.

 

    	8

    	 

    

 

APPENDIX A

 

POLICY ON RECOVERY OF INCENTIVE PAYMENTS

 

Application

 

The following policy on recovery of incentive
payments is adopted by the Compensation, Human Resources & Management Succession Committee of the Board of Directors (“Committee”)
of Equifax Inc. (“Company”) effective February 4, 2010, for Incentive Compensation awarded or paid for fiscal years
beginning after December 31, 2009.

 

The Committee may, in its sole discretion,
in appropriate circumstances and to the extent permitted by governing law, direct the Company to require recovery of all or a portion
of any Incentive Compensation awarded or paid to any Employee where:

 

		1.	The payment was predicated upon achieving certain financial results that were subsequently the
subject of a material restatement of Company financial statements filed with the U.S. Securities and Exchange Commission (“SEC”);

 

		2.	The Committee determines the Employee engaged in Misconduct that contributed to the need for the
material restatement; and

 

		3.	A lower Incentive Compensation payment would have been made to the Employee based upon the restated
financial results.

.

The Committee in its discretion also may direct
the Company to seek to recover the excess amount of any Incentive Compensation awarded or paid to a Covered Officer for a fiscal
period if the result of a performance measure upon which the award was based or paid is subsequently restated or otherwise adjusted
in a manner that would reduce the size of the award or payment, regardless of whether the Covered Officer committed any Misconduct.
Where the result of a performance measure was considered in determining the compensation awarded or paid, but the Incentive Compensation
is not awarded or paid on a formulaic basis, the Committee will determine in its discretion the amount, if any, by which the payment
or award should be reduced.

 

		·	“Employee” for purposes of
this policy shall mean any current or former employee of the Company or any subsidiary or affiliate thereof.

		·	“Covered Officer” shall mean
the CEO and any current or former direct report to the CEO, including without limitation the Chief Accounting Officer, the head
of Internal Audit, and any other elected officer or executive officer as defined under the Securities Exchange Act of 1934, as
amended.

		·	“Misconduct” shall mean a
knowing violation of SEC rules and regulations or Company policy. 

		·	“Incentive Compensation” shall
mean bonuses, annual incentive plan awards, or performance-based equity awards granted under the Company’s 2008 Omnibus
Incentive Plan or successor thereto. 

 

Amount to be Recovered

 

In each such instance, the Company will, to
the extent practicable, seek to recover from the individual Covered Officer the amount by which the individual’s Incentive
Compensation for the relevant periods exceeded the lower payment that would have been made based on the restated financial results.
In addition, if an Employee engaged in Misconduct that contributed to award or payment of Incentive Compensation to him or her
that is greater than would have been paid or awarded in the absence of Misconduct, the Company may take other remedial and recovery
action, as determined by the Committee in its discretion, including recovery of all or part of the Incentive Compensation. The
Company shall notify an Employee within 12 months after the date of any financial restatement of its intent to recover amounts
under this policy.

 

Methods for Recovery

 

The Committee shall determine whether the Company
shall effect any such recovery: (i) by seeking repayment from the Employee; (ii) by reducing (subject to applicable law and the
terms and conditions of the applicable plan, program or arrangement) the amount that would otherwise be payable to the Employee
under any compensatory plan, program, or arrangement maintained by the Company; (iii) by withholding payment of future increases
in compensation (including the payment of any discretionary bonus amount) or grants of compensatory awards that would otherwise
have been made in accordance with the Company’s otherwise applicable compensation practices; or (iv) by any combination of
the foregoing. This policy shall be in addition to any other equitable or legal remedy that may be taken by the Company with respect
to the subject matter of this policy.

 

    	9EXHIBIT 10.2

 

EQUIFAX
INC. 2008 OMNIBUS INCENTIVE PLAN

 

FORM OF QUALIFIED PERFORMANCE-BASED RESTRICTED
STOCK UNIT AWARD AGREEMENT 

 

[Participant]

 

Number of Shares Subject to Award: [Number
of Shares]

 

Date of Grant:  [Grant Date]

 

Pursuant to the Equifax Inc. 2008 Omnibus Incentive
Plan (the “Plan”), Equifax Inc., a Georgia corporation (the “Company”), has granted the above-named participant
(“Participant”) Restricted Stock Units (the “Award”) entitling Participant to receive such number of shares
of Company common stock (the “Shares”) as is set forth above on the terms and conditions set forth in this agreement
(this “Agreement”) and the Plan.  Capitalized terms used in this Agreement and not defined herein shall have
the meanings set forth in the Plan.

 

Grant Date.  The
Award is granted to participant on the Grant Date set forth above.

 

2.   Vesting.  

 

(a)  Subject to
earlier vesting in accordance with Sections 3 or 4 below, the Shares shall vest on the third anniversary of the Grant Date set
forth above (the “Vesting Date”) in accordance with the vesting provisions of subsection (b) below.  Prior
to the Vesting Date, the Shares subject to the Award shall be nontransferable and, except as otherwise provided herein, shall be
immediately forfeited upon Participant’s termination of employment with the Company and its Subsidiaries.   Subject
to the terms of the Plan, the Committee reserves the right in its sole discretion to waive or reduce the vesting requirements.  

 

(b)  The Shares
subject to the Award are intended to be “qualified performance-based compensation” within the meaning of Section 162(m)
of the Internal Revenue Code, as amended and the regulations thereunder (the “Code”) and the maximum number of Shares
that shall vest on the Vesting Date shall be equal to the result derived from the following formula:

 

(i)    one-half
of one percent (or, one and one-half percent if Participant is the Chief Executive Officer of the Company) of the sum of the Company’s
operating profit for the period April 1, 2011 through December 31, 2013, as determined by the Committee in accordance with the
Plan, divided by

 

(ii)    the
fair market value of a Share on the Vesting Date;

 

provided, however, that in no event shall the
number of Shares which vest on the Vesting Date exceed the number of Shares subject to the Award or the individual limits for Participants
as set forth in the Plan. The payout of vested Shares may be reduced, but not increased, based on the degree of attainment of such
performance criteria as determined by the Committee, in its sole discretion. To the extent unvested Shares are not paid to Participant
pursuant to the immediately preceding sentence, then such unvested Shares shall be immediately forfeited.

 

3.   Termination
of Employment.  The following provisions shall apply in the event of Participant’s termination of  employment
with the Company or a Subsidiary unless the Committee shall have provided otherwise, either at the time of the grant of the Award
or thereafter:

 

    	 

    	 

    

 

(a)   Death.  If
Participant’s employment is terminated by reason of his or her death prior to the Vesting Date,  all unvested Shares
subject to this Award shall immediately become vested and nonforfeitable as of the date of Participant’s death.

 

(b)   Disability.  Except
as the Committee may at any time otherwise provide or as required to comply with applicable law, if Participant’s employment
is terminated by reason of his or her Disability (as such term is defined in the Plan) prior to the Vesting Date, for purposes
of determining the payment Participant is entitled to receive under this Award, Participant shall be treated as continuing to be
employed through the Vesting Date with payout based upon the performance results as determined under Section 2(b).  

 

(c)   Retirement.  Except
as the Committee may at any time otherwise provide or as required to comply with applicable law, if Participant’s employment
is terminated by reason of his or her Retirement (as such term is defined in the Plan), other than for Cause, Participant shall
have the right to receive his or her full payment under the Award, if any, to which Participant would be entitled had he or she
remained employed through the Vesting Date with payout based upon the performance results as determined under Section 2(b).

 

4.    Change of Control.  If
a Change of Control occurs while Participant is employed by the Company or a Subsidiary, then all unvested Shares subject to the
Award shall immediately become vested and nonforfeitable as of the date on which the Change of Control occurs.  

 

5.   Clawback Policy;
Cancellation and Rescission of Award.  

 

Clawback Policy.  This
Award shall be subject to the terms and conditions of the Company’s Policy on Recovery of Incentive Awards adopted effective
January 1, 2010, a copy of which is attached as Appendix A and incorporated herein by reference.

 

Detrimental Activity.  If,
at any time, (i) during Participant’s employment with the Company or a Subsidiary or (ii) during the period after Participant’s
termination of employment with the Company or any Subsidiary for any reason, but not to exceed 24 months following Participant’s
termination of employment, Participant engages in any “Detrimental Activity” (as defined in subsection (c) below),
the Committee may, notwithstanding any other provision in this Agreement to the contrary, cancel, rescind, suspend, withhold or
otherwise restrict or limit this Award as of the first date Participant engaged in the Detrimental Activity, as determined by the
Committee.  Without limiting the generality of the foregoing, the Committee may also require Participant to pay to the
Company any gain realized by Participant from the Shares subject to the Award during the period beginning six months prior to the
date on which Participant engaged or began engaging in Detrimental Activity.

 

For purposes of this Agreement,
“Detrimental Activity” shall mean and include any of the following:

 

the breach or violation of
any other agreement between Participant and the Company relating to protection of Confidential Information or Trade Secrets, solicitation
of employees, customers or suppliers, or  refraining from competition with the Company;

 

the disclosure, reproduction
or use of Confidential Information or Trade Secrets (each as defined below) for the benefit of Participant or third parties except
in connection with the performance of Participant’s duties for the Company or, after advance notice to the Company, as required
by a valid order or subpoena issued by a court or administrative agency of competent jurisdiction;  

 

the use, reproduction, disclosure
or distribution of any information which the Company is required to hold confidential under applicable federal and state laws and
regulations, including the federal Fair Credit Reporting Act (15 U.S.C. § 1681 et seq.) and any state credit reporting
statutes;

 

the making, or causing or
attempting to cause any other person to make, any statement, either written or oral, or conveying any information about the Company
which is disparaging or which in any way reflects negatively upon the Company;

 

    	2

    	 

    

 

the solicitation or attempt
to solicit any customer or actively targeted potential customer of the Company with whom the Participant had material contact on
the Company’s behalf during the 12 months immediately preceding Participant’s termination of employment;

 

the solicitation or recruitment,
attempt to solicit or recruit, or the assistance of others in soliciting or recruiting, any individual who is or was, within 6
months of the date in question, an employee of the Company unless such former employee was terminated by the Company without cause,
or the inducement of (or attempt to induce) any such employee of the Company to terminate his employment with the Company; or

 

the refusal or failure of
Participant to provide, upon the request of the Company, a certification, in a form satisfactory to the Company, that he or she
is in full compliance with the terms and conditions of the Plan and this Agreement, including, without limitation, a certification
that Participant is not engaging in Detrimental Activity.

 

“Trade Secret”
means information, including, but not limited to, technical or non-technical data, a formula, a pattern, a compilation, a program,
a device, a method, a technique, a drawing, a process, financial data, financial plans, product plans, or a list of actual or potential
Company customers or suppliers which (i) derives independent economic value, actual or potential, from not being generally known
to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or
use, and (ii) is the subject of the Company’s efforts that are reasonable under the circumstances to maintain secrecy; or
as otherwise defined by applicable state law.

 

“Confidential
Information” means any and all knowledge, information, data, methods or plans (other than Trade Secrets) which are now
or at any time in the future developed, used or employed by the Company which are treated as confidential by the Company and not
generally disclosed by the Company to the public, and which relate to the business or financial affairs of the Company, including,
but not limited to, financial statements and information, marketing strategies, business development plans, acquisition or divestiture
plans, and product or process enhancement plans.

 

6.    Termination
for Cause.  For purposes of this Agreement, termination for “Cause” means termination as a result
of (a) the willful and continued failure by Participant to substantially perform his or her duties with the Company or any Subsidiary
(other than a failure resulting from Participant’s incapacity due to physical or mental illness), after a written demand
for substantial performance is delivered to Participant by his or her superior officer which specifically identifies the manner
the officer believes that Participant has not substantially performed his or her duties, or (b) Participant’s willful misconduct
which materially injures the Company, monetarily or otherwise.  For purposes of this Section, Participant’s act,
or failure to act, will not be considered “willful” unless the act or failure to act is not in good faith and without
reasonable belief that his or her action or omission was in the best interest of the Company.

 

7.   Transfer
of Vested Shares.  Stock certificates (or appropriate evidence of ownership) representing the unrestricted Shares
will be delivered to the Participant (or to a party designated by the Participant) as soon as practicable after (but in no event
later than 60 days after) the Vesting Date or event set forth in Sections 3 or 4; provided, however, if the Participant has properly
elected to defer delivery of the Shares pursuant to a plan or program of the Company, the Shares shall be issued and delivered
as provided in such plan or program.

 

8.   Dividends.  Participants
granted Shares shall not be entitled to receive any cash dividends, stock dividends or other distributions paid with respect to
the Shares, except in circumstances where the distribution is covered by Section 14 below.

 

9.   Non-Transferability
of Award.  Subject to any valid deferral election, until the Shares have been issued under this Award and the
Shares issuable hereunder and the rights and privileges conferred hereby may not be sold, transferred, pledged, assigned, or otherwise
alienated or hypothecated by operation of law or otherwise (except as permitted by the Plan).  Any attempt to do so contrary
to the provisions hereof shall be null and void.

 

10.   Conditions
to Issuance of Shares.  The Shares deliverable to Participant hereunder may be either previously authorized but
unissued Shares or issued Shares which have been reacquired by the Company.  The Company shall not be required to issue
any certificate or certificates for Shares prior to fulfillment of all of the following conditions: (a) the admission of such Shares
to listing on all stock exchanges on which such class of stock is then listed; (b) the completion of any registration or other
qualification of such Shares under any state or federal law or under the rulings and regulations of the Securities and Exchange
Commission or any other governmental regulatory body, which the Committee shall, in its discretion, deem necessary or advisable;
(c) the obtaining of any approval or other clearance from any state or federal governmental agency, which the Committee shall,
in its discretion, determine to be necessary or advisable; and (d) the lapse of such reasonable period of time following the grant
of the Shares as the Committee may establish from time to time for reasons of administrative convenience.

 

    	3

    	 

    

 

11.   No
Rights as Shareholder.  Except as provided in Section 14, the Participant shall not have voting or
any other rights as a shareholder of the Company with respect to the unvested Shares.  Upon settlement of the Award into
Shares, the Participant will obtain full voting and other rights as a shareholder of the Company with respect to such Shares.

 

12.   Administration.  The
Committee shall have the power to interpret the Plan and this Agreement and to adopt such rules for the administration, interpretation,
and application of the Plan as are consistent therewith and to interpret or revoke any such rules.  All actions taken
and all interpretations and determinations made by the Committee shall be final and binding upon the Participant, the Company,
and all other interested persons.  No member of the Committee shall be personally liable for any action, determination,
or interpretation made in good faith with respect to the Plan or this Agreement.

 

13.   Fractional
Shares.  Fractional shares will not be issued, and when any provision of this Agreement otherwise would entitle
Participant to receive a fractional share, that fraction will be disregarded.

 

14.   Adjustments
in Capital Structure.  In the event of a change in corporate capitalization as described in Section 18 of the
Plan, the Committee shall make appropriate adjustments to the number and class of Shares or other stock or securities subject to
the Award.  The Committee’s adjustments shall be effective and final, binding and conclusive for all purposes of
this Agreement.

 

15.   Taxes.  Regardless
of any action the Company or a Subsidiary (the “Employer”) takes with respect to any or all income tax, social insurance,
payroll tax, payment on account or other tax-related withholding (“Tax-Related Items”), Participant acknowledges and
agrees that the ultimate liability for all Tax-Related Items legally due by him or her is and remains Participant’s responsibility
and that the Company and/or the Employer (i) make no representations nor undertakings regarding the treatment of any Tax-Related
Items in connection with any aspect of this Award, including the grant or vesting of the Shares subject to this Award, the subsequent
sale of Shares acquired pursuant to such vesting and receipt of any dividends; and (ii) do not commit to structure the terms or
the grant or any aspect of this Award to reduce or eliminate Participant’s liability for Tax-Related Items.  Upon
the vesting of this Award, Participant shall pay or make adequate arrangements satisfactory to the Company and/or the Employer
to withhold all applicable Tax-Related Items legally payable from Participant’s wages or other cash compensation paid to
Participant by the Company and/or the Employer or from proceeds of the sale of Shares.  Alternatively, or in addition,
if permissible under local law, the Company may (1) sell or arrange for sale of Shares that Participant acquires to meet the required
withholding obligations for Tax-Related Items, and/or (2) satisfy such obligations in Shares, provided that the Company only withholds
the amount of Shares necessary to withhold the required minimum withholding amount.  In addition, Participant shall pay
the Company or the Employer any amount of Tax-Related Items that the Company or the Employer may be required to withhold as a result
of Participant’s participation in the Plan or Participant’s purchase of Shares that cannot be satisfied by the means
previously described.  The Company may refuse to honor the exercise and refuse to deliver the Shares if Participant fails
to comply with Participant’s obligations in connection with the Tax-Related Items.

 

    	4

    	 

    

 

16.   Consents.  By
accepting the grant of this Award, Participant acknowledges and agrees that: (i) the Plan is established voluntarily by the Company,
it is discretionary in nature and may be modified, amended, suspended or terminated by the Company at any time unless otherwise
provided in the Plan or this Agreement; (ii) the grant of this Award is voluntary and occasional and does not create any contractual
or other right to receive future grants of Shares, or benefits in lieu of Shares, even if Shares have been granted repeatedly in
the past; (iii) all decisions with respect to future grants, if any, will be at the sole discretion of the Company; (iv) the Participant’s
participation in the Plan shall not create a right of further employment with the Company and shall not interfere with the ability
of the Company to terminate Participant’s employment relationship at any time with or without cause and it is expressly agreed
and understood that employment is terminable at the will of either party, insofar as permitted by law; (v) Participant is participating
voluntarily in the Plan; (vi) this Award is an extraordinary item that is outside the scope of Participant’s employment contract,
if any; (vii) this Award is not part of normal or expected compensation or salary for any purposes, including but not limited to
calculating any severance, resignation, termination, redundancy, end of service payments, bonuses, long-service awards, pension
or retirement benefits or similar payments insofar as permitted by law; (viii) in the event Participant is not an employee of the
Company, this Award will not be interpreted to form an employment contract or relationship with the Company or any Subsidiary or
Affiliate; (ix) the future value of the underlying Shares is unknown and cannot be predicted with certainty; (x) if the underlying
Shares do not increase in value, this Award will have no value; (xi) the value of the Shares may increase or decrease in value;
(xii) in consideration of the grant of this Award, no claim or entitlement to compensation or damages shall arise from termination
of this Award or diminution in value of Shares subject to the Award resulting from termination of Participant’s employment
by the Company or the Employer (for any reason whatsoever and whether or not in breach of local labor laws) and Participant irrevocably
releases the Company and the Employer from any such claim that may arise; if, notwithstanding the foregoing, any such claim is
found by a court of competent jurisdiction to have arisen, then, by accepting the terms of this Agreement, Participant shall be
deemed irrevocably to have waived any entitlement to pursue such claim; and (xiii) except as otherwise expressly provided in the
Plan, in the event of involuntary termination of employment (whether or not in breach of local labor laws), Participant’s
right to receive Awards under the Plan, if any, will terminate effective as of the date that Participant is no longer actively
employed and will not be extended by any notice period mandated under local law; furthermore, in the event of involuntary termination
of employment (whether or not in breach of local labor laws), Participant’s right to this Award after termination of employment,
if any, will be measured by the date of termination of Participant’s active employment and will not be extended by any notice
period mandated under local law; the Committee shall have the exclusive discretion to determine when Participant is no longer actively
employed for purposes of this Award.

 

17.   Consent
for Accumulation and Transfer of Data.  Participant consents to the accumulation and transfer of data concerning
him or her and the Award to and from the Company and UBS, or such other agent as may administer the Plan on behalf of the Company
from time to time.  In addition, Participant understands that the Company holds certain personal information about Participant,
including but not limited to his or her name, home address, telephone number, date of birth, social security number, salary, nationality,
job title, and details of all grants or awards, vested, unvested, or expired (the “personal data”).  Certain
personal data may also constitute “sensitive personal data” within the meaning of applicable local law.  Such
data include but are not limited to  information provided above and any changes thereto and other appropriate personal
and financial data about  Participant.  Participant hereby provides explicit consent to the Company to process
any such personal data and sensitive personal data.  Participant also hereby provides explicit consent to the Company
to transfer any such personal data and sensitive personal data outside the country in which Participant is employed, and to the
United States.  The legal persons for whom such personal data are intended are the Company, UBS, and any company providing
services to the Company in connection with compensation planning purposes or the administration of the Plan.

 

18.   Plan
Information.  Participant agrees to receive copies of the Plan, the Plan prospectus and other Plan information,
including information prepared to comply with laws outside the United States, from the Plan website referenced above and shareholder
information, including copies of any annual report, proxy statement, Form   10-K, Form 10-Q, Form 8-K and other information
filed with the SEC, from the investor relations section of the Equifax website at www.equifax.com.  Participant
acknowledges that copies of the Plan, Plan prospectus, Plan information and shareholder information are available upon written
or telephonic request to the Company’s Corporate Secretary.

 

19.   Plan
Incorporated by Reference; Conflicts.  The Plan and this Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their entirety all prior undertakings and agreements of the Company
and Participant with respect to the subject matter hereof, and may not be modified adversely to Participant’s interest except
by means of a writing signed by the Company and Participant.  Notwithstanding the foregoing, nothing in the Plan or this
Agreement shall affect the validity or interpretation of any duly authorized written agreement between the Company and Participant
under which an Award properly granted under and pursuant to the Plan serves as any part of the consideration furnished to Participant.  If
provisions of the Plan and this Agreement conflict, the Plan provisions will govern.

 

20.   Participant
Bound by Plan.  Participant acknowledges receiving a summary of the Plan, and agrees to be bound by all the terms
and conditions of the Plan.  Except as limited by the Plan or this Agreement, this Agreement is binding on and extends
to the legatees, distributees and personal representatives of Participant and the successors of the Company.  

 

21.   Governing
Law.  This Agreement has been made in and shall be construed under and in accordance with the laws of the State
of Georgia, USA without regard to conflict of law provisions.

 

    	5

    	 

    

 

22.   Translations.  If
Participant has received this or any other document related to the Plan translated into any language other than English and if
the translated version is different than the English version, the English version will control.  

 

23.      Severability.  The
provisions of this Agreement are severable and if any one or more provisions are determined to be illegal or otherwise unenforceable,
in whole or in part, the remaining provisions shall nevertheless be binding and enforceable.

 

24.   Section
409A.  

 

(a) General.  To the
extent that the requirements of Code Section 409A are applicable to this Award, it is the intention of both Company and Participant
that the benefits and rights to which Participant could be entitled pursuant to this Agreement comply with Code Section 409A and
the Treasury Regulations and other guidance promulgated or issued thereunder (“Section 409A”), and the provisions of
this Agreement shall be construed in a manner consistent with that intention.   The Plan and any Award Agreements
issued thereunder may be amended in any respect deemed by the Administrator to be necessary in order to preserve compliance with
Section 409A.

 

(b)  No Representations
as to Section 409A Compliance. Notwithstanding the foregoing, Company makes no representation to Participant that the Shares
awarded pursuant to this Agreement are exempt from, or satisfy, the requirements of Section 409A, and Company shall have no liability
or other obligation to indemnify or hold harmless Participant or any beneficiary for any tax, additional tax, interest or penalties
that Participant or any beneficiary may incur in the event that any provision of this Agreement, or any amendment or modification
thereof or any other action taken with respect thereto is deemed to violate any of the requirements of Section 409A.

 

(c)  Six Month Delay
for Specified Participants.

 

(i) If Participant is a “Specified
Employee” (as defined below), then no payment or benefit that is payable on account of Participant’s “Separation
from Service” (as determined by the Company in accordance with Section 409A) shall be made before the date that is six months
and one day after Participant’s “Separation from Service” (or, if earlier, the date of Participant’s death)
if and to the extent that such payment or benefit constitutes deferred compensation (or may be nonqualified deferred compensation)
under Section 409A and such deferral is required to comply with the requirements of Section 409A. Any payment or benefit delayed
by reason of the prior sentence shall be paid out or provided in a single lump sum at the end of such required delay period in
order to catch up to the original payment schedule.

 

(ii) For purposes of this
provision, Participant shall be considered to be a “Specified Employee” if, at the time of his or her Separation from
Service, Participant is a “key employee”, within the meaning of Code Section 416(i), of Company (or any person or entity
with whom the Company would be considered a single employer under Section 414(b) or Section 414(c) of the Code, applying the 20
percent common ownership standard) any stock in which is publicly traded on an established securities market or otherwise.

 

(d)  No Acceleration
of Payments. Neither Company nor Participant, individually or in combination, may accelerate any payment or benefit that is
subject to Section 409A, except in compliance with Section 409A and the provisions of this Agreement, and no amount that is subject
to Section 409A shall be paid prior to the earliest date on which it may be paid without violating Section 409A.

 

	PARTICIPANT	 	EQUIFAX INC.
	 	 	 
	 	 	 
	(Signature)	 	By:	/s/ Richard F. Smith	 
	 	 	 	Richard F. Smith
	 	 	 	Chairman & CEO
	(Printed Name)	 	 
	 	 	 
	 	 	 
	(Date)	 	 

 

    	6

    	 

    

 

THIS DOCUMENT CONSTITUTES PART OF A PROSPECTUS
COVERING

SECURITIES THAT HAVE BEEN REGISTERED UNDER
THE

SECURITIES ACT OF 1933.

 

APPENDIX A

 

POLICY ON RECOVERY OF INCENTIVE PAYMENTS

 

Application

 

The following policy on recovery of incentive
payments is adopted by the Compensation, Human Resources & Management Succession Committee of the Board of Directors (“Committee”)
of Equifax Inc. (“Company”) effective February 4, 2010, for Incentive Compensation awarded or paid for fiscal years
beginning after December 31, 2009.  

 

The Committee may, in its sole discretion,
in appropriate circumstances and to the extent permitted by governing law, direct the Company to require recovery of all or a portion
of any Incentive Compensation awarded or paid to any Employee where:

 

	 	4.	The payment was predicated upon achieving certain financial results that were subsequently the subject of a material restatement of Company financial statements filed with the U.S. Securities and Exchange Commission (“SEC”);
	 	 	 
	 	5.	The Committee determines the Employee engaged in Misconduct that contributed to the need for the material restatement; and
	 	 	 
	 	6.	A lower Incentive Compensation payment would have been made to the Employee based upon the restated financial results.

.

The Committee in its discretion also may direct
the Company to seek to recover the excess amount of any Incentive Compensation awarded or paid to a Covered Officer for a fiscal
period if the result of a performance measure upon which the award was based or paid is subsequently restated or otherwise adjusted
in a manner that would reduce the size of the award or payment, regardless of whether the Covered Officer committed any Misconduct.  Where
the result of a performance measure was considered in determining the compensation awarded or paid, but the Incentive Compensation
is not awarded or paid on a formulaic basis, the Committee will determine in its discretion the amount, if any, by which the payment
or award should be reduced.   

 

	 	·	“Employee” for purposes of this policy shall mean any current or former employee of the Company or any subsidiary or affiliate thereof.
	 	·	“Covered Officer” shall mean the CEO and any current or former direct report to the CEO, including without limitation the Chief Accounting Officer, the head of Internal Audit, and any other elected officer or executive officer as defined under the Securities Exchange Act of 1934, as amended.
	 	·	“Misconduct” shall mean a knowing violation of SEC rules and regulations or Company policy.
	 	·	“Incentive Compensation” shall mean bonuses, annual incentive plan awards, or performance-based equity awards granted under the Company’s 2008 Omnibus Incentive Plan or successor thereto. 

 

Amount to be Recovered

 

In each such instance, the Company will, to
the extent practicable, seek to recover from the individual Covered Officer the amount by which the individual’s Incentive
Compensation for the relevant periods exceeded the lower payment that would have been made based on the restated financial results.  In
addition, if an Employee engaged in Misconduct that contributed to award or payment of Incentive Compensation to him or her that
is greater than would have been paid or awarded in the absence of Misconduct, the Company may take other remedial and recovery
action, as determined by the Committee in its discretion, including recovery of all or part of the Incentive Compensation.  The
Company shall notify an Employee within 12 months after the date of any financial restatement of its intent to recover amounts
under this policy.

 

Methods for Recovery

 

The Committee shall determine whether the Company
shall effect any such recovery: (i) by seeking repayment from the Employee; (ii) by reducing (subject to applicable law and the
terms and conditions of the applicable plan, program or arrangement) the amount that would otherwise be payable to the Employee
under any compensatory plan, program, or arrangement maintained by the Company; (iii) by withholding payment of future increases
in compensation (including the payment of any discretionary bonus amount) or grants of compensatory awards that would otherwise
have been made in accordance with the Company’s otherwise applicable compensation practices; or (iv) by any combination of
the foregoing.  This policy shall be in addition to any other equitable or legal remedy that may be taken by the Company
with respect to the subject matter of this policy.

 

    	7

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