Document:

<PAGE>

                                                                    Exhibit 10.3

                SECOND AMENDMENT AND CONSENT TO CREDIT AGREEMENT

            SECOND AMENDMENT AND CONSENT, dated as of December 31, 1999 (this
"Amendment"), among PRIMEDIA INC., a Delaware corporation (the "Company"), the
financial institutions party to the Credit Agreement described below (the
"Banks"), THE BANK OF NEW YORK and BANKERS TRUST COMPANY, as Co-Syndication
Agents, THE BANK OF NOVA SCOTIA, as Documentation Agent, and THE CHASE MANHATTAN
BANK, as Administrative Agent. All capitalized terms used herein and not
otherwise defined herein shall have the respective meanings provided such terms
in the Credit Agreement referred to below.

                                  WITNESSETH:

            WHEREAS, the Company, the Banks, the Co-Syndication Agents, the
Documentation Agent and the Administrative Agent are parties to a Credit
Agreement, dated as of May 24, 1996 (as amended, modified and supplemented
through the date hereof, the "Credit Agreement");

            WHEREAS, the parties hereto wish to amend the Credit Agreement as
herein provided;

            NOW THEREFORE, it is agreed:

I. Second Amendment and Consent to Credit Agreement.

            1. Section 7.02(c) of the Credit Agreement is hereby amended by
adding the following proviso to the end thereof:

      "provided that, notwithstanding the foregoing provisions of this clause
      (iv), but only to the extent such sale, transfer or disposition is
      structured as a leveraged recapitalization, the Company shall be permitted
      to structure any sale, transfer or disposition of the capital stock of a
      Restricted Subsidiary as a leveraged recapitalization in which up to 15%
      of the capital stock of the Restricted Subsidiary being recapitalized is
      retained (directly or indirectly) by the Company;"

            2. Section 7.05(1) of the Credit Agreement is hereby amended by
deleting the amount "$25,000,000" appearing in the second line thereof and
inserting the amount "$150,000,000", in lieu thereof.
<PAGE>

            3. Section 7.10 of the Credit Agreement is hereby amended by
deleting the table appearing in such Section in its entirety and inserting the
following new table in lieu thereof:

                  Period                              Ratio
                  ------                              -----

      Effective Date to and including               l.80 to 1.00
             December 31, 2000

      January 1, 2001 to and including              2.00 to 1.00
             December 31, 2001

      January 1, 2002 to and including              2.25 to 1.00
             December 31, 2002

      January 1, 2003 and thereafter                2.50 to 1.00

            4. Section 7.11 of the Credit Agreement is hereby amended by
deleting the table appearing in such Section in its entirety and inserting the
following new table in lieu thereof:

                  Period                              Ratio
                  ------                              -----

      Effective Date to and including               6.00 to 1.00
             December 31, 2000

      January 1, 2001 to and including              5.50 to 1.00
             December 31, 2001

      January 1, 2002 to and including              5.00 to 1.00
             December 31, 2002

      January 1, 2003 and thereafter                4.50 to 1.00

            5. The definition of "Unrestricted Subsidiary Investment Limit"
appearing in Section 9 of the Credit Agreement is hereby amended by deleting the
amount "$200,000,000" appearing in the second line of such definition and
inserting the amount "$350,000,000" in lieu thereof.

II. Miscellaneous.

            1. In order to induce the Banks to enter into this Amendment, the
Company hereby represents and warrants that (i) all representations, warranties
and agreements contained in Section 5 of the Credit Agreement are true and
correct in all material respects on and as of the

                                      -2-
<PAGE>

Amendment Effective Date (as defined below) (unless such representations and
warranties relate to a specific earlier date, in which case such representations
and warranties shall be true and correct in all material respects as of such
earlier date) and (ii) there exists no Default or Event of Default on the
Amendment Effective Date, in each case both before and after giving effect to
this Amendment.

            2. This Amendment is limited as specified and shall not constitute a
modification, acceptance or waiver of any other provision of the Credit
Agreement or any other Credit Document.

            3. This Amendment may be executed in any number of counterparts and
by the different parties hereto on separate counterparts, each of which
counterparts when executed and delivered (including by way of facsimile) shall
be an original, but all of which shall together constitute one and the same
instrument. A complete set of counterparts shall be lodged with the Company and
the Administrative Agent.

            4. THIS AMENDMENT AND THE RIGHTS AND OBLIGATIONS OF THE PARTIES
HEREUNDER SHALL BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAW OF THE
STATE OF NEW YORK.

            5. This Amendment shall become effective on the date (the "Amendment
Effective Date") when: (i) the Company and the Required Banks shall have signed
a counterpart hereof (whether the same or different counterparts) and shall have
delivered (including, without limitation, by usage of facsimile transmission)
the same to the Administrative Agent at the Notice Office; (ii) the Amendment of
even date herewith to the Amended and Restated Credit Agreement by and among the
Company, Canadian Sailings Inc., the Banks, the Co-Syndication Agents, the
Documentation Agent and the Administrative Agent, dated as of May 24, 1996 and
amended and restated as of March 11, 1999, has become effective under the terms
thereof; and (iii) the Company shall have paid to the Administrative Agent and
to the Banks all fees and expenses agreed upon by such parties to be paid on or
prior to the Amendment Effective Date (including, without limitation, a fee
equal to 0.125% of the amount of the outstanding Term Loans of each Bank party
to the Credit Agreement, before giving effect to this Amendment, that consents
to this Amendment). This Amendment and the agreements contained herein shall be
binding on the successors and assigns of the parties hereto.

            6. From and after the Amendment Effective Date, all references in
the Credit Agreement and the other Credit Documents to the Credit Agreement
shall be deemed to be references to the Credit Agreement as modified hereby.

                                  *     *     *

                                      -3-
<PAGE>

            IN WITNESS WHEREOF, each of the parties hereto has caused a
counterpart of this Amendment to be duly executed and delivered as of the date
first above written.

                                   PRIMEDIA INC.

                                   By: /s/ [ILLEGIBLE]
                                       -----------------------------------------
                                       Title: SENIOR VICE PRESIDENT, TREASURER

                                   THE CHASE MANHATTAN
                                       BANK, Individually
                                       and as Administrative Agent

                                   By:
                                       -----------------------------------------
                                       Title:

                                   BANKERS TRUST COMPANY
                                       Individually and as
                                       Co-Syndication Agent

                                   By:
                                       -----------------------------------------
                                       Title:

                                   THE BANK OF NEW YORK,
                                       Individually and as
                                       Co-Syndication Agent

                                   By:
                                       -----------------------------------------
                                       Title:

                                   THE BANK OF NOVA SCOTIA,
                                       Individually, as Canadian Lender and as
                                       Documentation Agent

                                   By:
                                       -----------------------------------------
                                       Title:

<PAGE>

                                   BANKERS TRUST COMPANY
                                   --------------------------------------------

                                   By: /s/ Gregory Shefrin
                                       -----------------------------------------
                                   Name: GREGORY SHEFRIN
                                   Title: PRINCIPAL

<PAGE>

            IN WITNESS WHEREOF, each of the parties hereto has caused a
counterpart of this Amendment to be duly executed and delivered as of the date
first above written.

                                   PRIMEDIA INC.

                                   By:
                                       -----------------------------------------
                                       Title:

                                   THE CHASE MANHATTAN
                                       BANK, Individually
                                       and as Administrative Agent

                                   By:
                                       -----------------------------------------
                                       Title:

                                   BANKERS TRUST COMPANY
                                       Individually and as
                                       Co-Syndication Agent

                                   By:
                                       -----------------------------------------
                                       Title:

                                   THE BANK OF NEW YORK,
                                       Individually and as
                                       Co-Syndication Agent

                                   By:
                                       -----------------------------------------
                                       Title:

                                   THE BANK OF NOVA SCOTIA,
                                       Individually, as Canadian Lender and as
                                       Documentation Agent

                                   By: /s/ Vincent J. Fitzgerald, Jr.
                                       -----------------------------------------
                                       Title: VINCENT J. FITZGERALD, JR.
                                              AUTHORIZED SIGNATORY

<PAGE>

                                   Name of Bank:

                                   The Sakura Bank, Limited
                                   ---------------------------------------------

                                   By: /s/ Koshikazu Nagura
                                       -----------------------------------------
                                       Name:  Koshikazu Nagura
                                       Title: Senior Vice President

<PAGE>

                                   Name of Bank:

                                   The Bank of New York
                                   ---------------------------------------------

                                   By: /s/ Steven J. Correll
                                       -----------------------------------------
                                       Name:  Steven J. Correll
                                       Title: Assistant Vice President

<PAGE>

                                   Name of Bank:

                                   ALLSTATE LIFE INSURANCE COMPANY
                                   ---------------------------------------------

                                   By: /s/ Jerry D. Zinkula
                                       -----------------------------------------
                                       Name:  JERRY D. ZINKULA

                                   By: /s/ Patricia W. Wilson
                                       -----------------------------------------
                                       Name:  PATRICIA W. WILSON
                                              Its Authorized Signatories
<PAGE>

                                   Name of Bank:

                                   ALLSTATE LIFE INSURANCE COMPANY
                                   ---------------------------------------------

                                   By: /s/ Jerry D. Zinkula
                                       -----------------------------------------
                                       Name:  JERRY D. ZINKULA

                                   By: /s/ Patricia W. Wilson
                                       -----------------------------------------
                                       Name:  PATRICIA W. WILSON
                                              Its Authorized Signatories
<PAGE>

                                   Name of Bank:

                                   BANK OF AMERICA, N.A.
                                   ---------------------------------------------

                                   By: /s/ Thomas J. Kane
                                       -----------------------------------------
                                       Name:  Thomas J. Kane
                                       Title: Vice President
<PAGE>

                                   Name of Bank:

                                   Bank of Hawaii
                                   ---------------------------------------------

                                   By: /s/ Derek Chang
                                       -----------------------------------------
                                       Name:  Derek CHANG
                                       Title: Asst. Vice President
<PAGE>

                                   Name of Bank:

                                   Bank of Montreal, Chicago Branch
                                   ---------------------------------------------

                                   By: /s/ Ola Anderssen
                                       -----------------------------------------
                                       Name:  OLA ANDERSSEN
                                       Title: DIRECTOR
<PAGE>

                                   Name of Bank:

                                   CIBC INC
                                   ---------------------------------------------

                                   By: /s/ Harold Birk
                                       -----------------------------------------
                                       Name:  HAROLD BIRK
                                       Title: Executive Director
                                              CIBC World Markets Corp. As Agent
<PAGE>

                                   Name of Bank:

                                   Credit Suisse First Boston
                                   ---------------------------------------------

                                   By: /s/ Jeffrey B. Ulmer
                                       -----------------------------------------
                                       Name:  JEFFREY B. ULMER
                                              VICE PRESIDENT

                                       /s/ Douglas E. Maher
                                       DOUGLAS E. MAHER
                                       VICE PRESIDENT
<PAGE>

                                   Name of Bank:

                                   The Dai-Ichi Kangyo Bank, Ltd.
                                   ---------------------------------------------

                                   By: /s/ Ronald Wolinsky
                                       -----------------------------------------
                                       Name:  Ronald Wolinsky
                                       Title: Vice President & Group Leader
<PAGE>

                                   Name of Bank:

                                   DLJ CAPITAL FUNDING, INC.
                                   ---------------------------------------------

                                   By: /s/ Howard Shams
                                       -----------------------------------------
                                       Name:  HOWARD SHAMS
                                       Title: Vice President
<PAGE>

                                   Name of Bank:

                                   FLEET NATIONAL BANK
                                   ---------------------------------------------

                                   By: /s/ R. E. Anderson
                                       -----------------------------------------
                                       Name:  R. E. ANDERSON
                                       Title: SVP
<PAGE>

                                   Name of Bank:

                                   FIRST UNION NATIONAL BANK
                                   ---------------------------------------------

                                   By: /s/ Harry E. Ellis
                                       -----------------------------------------
                                       Name:  Harry E. Ellis
                                       Title: Senior Vice President
                                              Managing Director
<PAGE>

                                   Name of Bank:

                                   GENERAL ELECTRIC CAPITAL CORPORATION
                                   ---------------------------------------------

                                   By: /s/ Janet K. Williams
                                       -----------------------------------------
                                       Name:  JANET K. WILLIAMS
                                       Title: DULY AUTHORIZED SIGNATORY
<PAGE>

                                   Name of Bank:

                                   HSBC BANK USA
                                   (FKA Marine Midland Bank)
                                   ---------------------------------------------

                                   By: /s/ John B. Lyons
                                       -----------------------------------------
                                       Name:  John B. Lyons
                                       Title: Senior Vice President
<PAGE>

                                   Name of Bank:

                                   The Industrial Bank of Japan, Ltd.
                                   ---------------------------------------------

                                   By: /s/ William Kennedy
                                       -----------------------------------------
                                       Name:  WILLIAM KENNEDY
                                       Title: SENIOR Vice President
<PAGE>

                                   Name of Bank:
                                   ---------------------------------------------

                                   Indosuez Capital Funding IV, L.P.
                                   By Indosuez Capital as Portfolio Advisor

                                   By: /s/ Melissa Marano
                                       -----------------------------------------
                                   Name:  Melissa Marano
                                   Title: Vice President
<PAGE>

                                   Name of Bank:
                                   ---------------------------------------------

                                   Indosuez Capital Funding IV, L.P.
                                   By Indosuez Capital as Portfolio Advisor

                                   By: /s/ Melissa Marano
                                       -----------------------------------------
                                   Name:  Melissa Marano
                                   Title: Vice President
<PAGE>

                                   Name of Bank:

                                   Mellon Bank, N.A.
                                   ---------------------------------------------

                                   By: /s/ Paul F. Noel
                                       -----------------------------------------
                                       Name:  Paul F. Noel
                                       Title: Vice President
<PAGE>

                                   Name of Bank:

                                   Merita Bank Plc
                                   ---------------------------------------------

                                   By: /s/ Clifford Abramsky
                                       -----------------------------------------
                                       Name:  Clifford Abramsky
                                       Title: VP

                                   By: /s/ William Keller
                                       -----------------------------------------
                                       Name:  WILLIAM KELLER
                                       Title: Vice President
<PAGE>

                                   Name of Bank:

                                   MERRILL LYNCH SENIOR FLOATING RATE FUND, INC.

                                   By: /s/ Joseph Moroney
                                       -----------------------------------------
                                       JOSEPH MORONEY
                                       AUTHORIZED SIGNATORY
<PAGE>

                                   Name of Bank:

                                   The Mitsubishi Trust and Banking Corporation
                                   ---------------------------------------------

                                   By: /s/ Beatrice Kossodo
                                       -----------------------------------------
                                       Name:  Beatrice Kossodo
                                       Title: Senior Vice President
<PAGE>

                                   OCTAGON INVESTMENT PARTNERS II,
                                   LLC
                                   By: Octagon Credit Investors, LLC
                                   as sub-investment manager

                                   /s/ Andrew D. Gordon
                                   ---------------------------------------------
                                   By:        Andrew D. Gordon
                                   Title:     Portfolio Manager
<PAGE>

                                   OCTAGON INVESTMENT PARTNERS II,
                                   LLC
                                   By: Octagon Credit Investors, LLC
                                       as Portfolio Manager

                                   /s/ Andrew D. Gordon
                                   ---------------------------------------------
                                   By:        Andrew D. Gordon
                                   Title:     Portfolio Manager
<PAGE>

                                   Name of Bank:

                                   Paribas
                                   ---------------------------------------------

                                   By: /s/ Ching Lim
                                       -----------------------------------------
                                       Name:  Ching Lim
                                       Title: Vice President

                                   /s/ Thomas G. Brandt
                                   Thomas G. Brandt
                                   Managing Director
<PAGE>

                                   Name of Bank:

                                   PNC BANK, NATIONAL ASSOCIATION
                                   ---------------------------------------------

                                   By: /s/ John M. Iadanza
                                       -----------------------------------------
                                       Name:  JOHN M. IADANZA
                                       Title: ASSISTANT VICE PRESIDENT
<PAGE>

                                   Name of Bank:

                                   RIGGS BANK N.A.
                                   ---------------------------------------------

                                   By: /s/ David H. Olson
                                       -----------------------------------------
                                       Name:  DAVID H. OLSON
                                       Title: Vice President
<PAGE>

                                   Name of Bank:

                                   THE SANWA BANK, LIMITED
                                   ---------------------------------------------

                                   By: /s/ Stephen C. Small
                                       -----------------------------------------
                                       Name:  Stephen C. Small
                                       Title: Vice President
                                              & Area Manager
<PAGE>

                                   Name of Bank:

                                   SOCIETE GENERALE, NEW YORK BRANCH
                                   ---------------------------------------------

                                   By: /s/ Elaine Khalil
                                       -----------------------------------------
                                       Name:  ELAINE KHALIL
                                       Title: Vice President
<PAGE>

                                   Name of Bank:

                                   STB Delaware Funding Trust I
                                   ---------------------------------------------

                                   By: /s/ Donald C. Hargadon
                                       -----------------------------------------
                                       Name:  Donald C. Hargadon
                                       Title: Assistant Vice President

                                   Primedia, Inc.
                                   Second Amendment and Consent
<PAGE>

                                   Name of Bank:

                                   TORONTO DOMINION (TEXAS), INC.
                                   ---------------------------------------------

                                   By: /s/ Debbie A. Greene
                                       -----------------------------------------
                                       Name:  DEBBIE A. GREENE
                                       Title: VICE PRESIDENT
<PAGE>

                                   Name of Bank:

                                   Union Bank of California, N.A.
                                   ---------------------------------------------

                                   By: /s/ Lena M. Bryant
                                       -----------------------------------------
                                       Name:  LENA M. BRYANT
                                       Title: VICE PRESIDENT<PAGE>

                                                                   EXHIBIT 10.19

            AGREEMENT dated as of November 30, 1999 by and between PRIMEDIA,
INC., a Delaware corporation, having its principal place of business at 745
Fifth Avenue, New York, New York 10151 (the "Company") and WILLIAM F. REILLY, an
individual residing at 7 Sutton Square, New York, New York 10002 (the
"Executive").

                                   BACKGROUND

            The Executive, a founder of the Company and its Chairman and Chief
Executive Officer since 1989, has been employed by the Company (or its
predecessor, K-III COMMUNICATIONS CORPORATION) since its formation. The
Executive and the Company have determined that the parties shall make provision
for the Executive to step down as Chairman and Chief Executive Officer of the
Company, to be appointed Chairman Emeritus of the Company, to continue to render
services to the Company as an employee, and thereafter to retire from the
Company. The Company and the Executive have therefore entered into this
Agreement on the terms and conditions set forth herein.

1. Employment.

      The Executive served as Chairman and Chief Executive Officer of the
Company until September 15, 1999, at which time, the Executive (a) ceased to be
Chairman and Chief Executive Officer of the Company; (b) ceased to be a member
of the Board of Directors (the "board") of the Company and its affiliated
companies; (c) was appointed "Chairman Emeritus" of the Company; and (d)
commenced to render advice and consultation to the Company for the "Employment
Period" as set forth in Section 3 hereof and shall continue to provide such
services until the Executive's "Retirement" as set forth in Section 6 hereof,
unless earlier terminated in accordance with Section 5 hereof.

2. Incentive Compensation for Prior Service as Chairman and Chief Executive
Officer.

      (a) Bonus. The Company shall pay the Executive $1,079,250 not later than
      ten (10) business days after the execution of this Agreement. Such payment
      represents the sum of (i) the Executive's salary from September 15, 1999
      through December 31, 1999 and (ii) short-term and long-term incentive
      bonus which would have been paid to the Executive for the 1999 calendar
      year (as if the Executive had continued in employment in the capacity of
      Chairman and Chief Executive Officer of the Company through December 31,
      1999).

      (b) Vesting of Stock Options.

            (i) Notwithstanding anything to the contrary contained in the Option
            Agreements (as defined below), the Executive will be fully vested in
            all of the stock options granted to him to purchase shares of
            Company common stock, which are listed in Schedule A hereto and
            which shall have the exercise prices and expiration dates as set
            forth in such Schedule A. Such stock options and any Company Stock
            (as defined in Section 7 hereof) acquired pursuant to such

<PAGE>
                                                                               2

            options shall be subject to the provisions of Section 7 hereof.
            "Option Agreements" shall mean collectively the Non-Qualified Stock
            Option Agreements dated May 13, 1992, May 3, 1994, September 30,
            1994 and March 29, 1995, each between K-III Communications
            Corporation and the Executive.

            (ii) Notwithstanding anything to the contrary contained in the
            Option Agreements, the Executive will be permitted to exercise all
            of the stock options granted to him to purchase shares of Company
            Stock through the delivery shares of Common Stock (which (i) the
            Executive has held for at least six months prior to delivery of such
            shares or (ii) the Executive has purchased on the open market and
            for which the Executive holds title free and clear of all liens and
            encumbrances) with an aggregate value on the date of exercise equal
            to the exercise price and satisfy the income tax withholding
            obligation upon exercise of any option, by the tender or deemed
            tender of shares of Company common stock which would otherwise have
            been acquired by the Executive upon the exercise of such stock
            option. For purposes of this Section 2(b)(ii), all shares of Company
            common stock shall be valued in a manner consistent with past
            practice of the Company, which shall mean the highest trading price
            of the Company's common stock on the New York Stock Exchange, or the
            principal exchange on which the shares of Company Stock may at the
            time be listed, on the date of exercise, or, if there shall have
            been no sales on such exchange on such day, the highest of the bid
            and asked prices on such exchange on such day or the next preceding
            date when such bid and asked price occurred or, if the shares of
            Company Stock shall not be so listed, the highest of the sales
            prices as reported by NASDAQ on such day. If the shares of Company
            Stock are not so listed or reported by NASDAQ, then the fair market
            value of a share of Company Stock shall be determined by an
            appraiser mutually agreeable to the Company and the Executive or the
            Executive's beneficiary or estate, as the case may be, the costs and
            expenses of which shall be borne by the Company.

            (iii) Except as otherwise provided in Sections 2(b)(i) and 2(b)(ii)
            hereof, in this subsection (b)(iii) or otherwise in this Agreement,
            the stock options shall continue to be subject to the provisions of
            the Option Agreements, it being understood and agreed, however, that
            (A) the Executive's duties and services rendered hereunder shall be
            deemed to satisfy the Executive's obligations under Section 2.3 of
            each Option Agreement and the Company shall not prescribe any
            additional duties and responsibilities for Executive or terminate
            Executive's employment with the Company as may have been
            contemplated by Section 2.3 of each Option Agreement, (B) for
            purposes of Section 3.2(c) of each Option Agreement, the termination
            of the employment of the Executive shall be deemed to occur on the
            last day of the Employment Period and (C) the last sentence of
            Section 5.6 of each Option Agreement and each reference to the
            "Purchase Agreement" or "Common Stock Agreement" in Section 5.6 of
            each Option Agreement shall be deemed to be omitted from each Option
            Agreement.

<PAGE>
                                                                               3

      (c) Expenses. The Company shall reimburse the Executive for attorney fees
      plus disbursements for the legal fees incurred in connection with this
      Agreement and the subject matter hereof, including without limitation the
      preparation, review and negotiation of this Agreement and all documents
      related to this Agreement, such reimbursement not to exceed $20,000. Such
      reimbursement shall be paid to the Executive within 10 days following
      Executive's submission of a properly documented request for reimbursement.

3. Employment Period.

      The Executive shall continue to be employed by the Company to render
advice and consultation to the Company on the basis described in this Agreement
until September 15, 2003 (the "Employment Period"). During the Employment
Period, the Executive shall report to the Board and shall perform such duties as
the Company's Chief Executive Officer or the Board shall require which may
include the following: (a) attend and represent the Company in international
trade association meetings and conferences, including without limitation, at the
"World Magazine Association"; (b) attend and represent the Company in domestic
trade association meetings and conferences, including without limitation, at the
"Magazine Publishers Association"; (c) attend advisory sessions and testify
before federal governmental bodies on behalf of the Company with respect to
pending or proposed federal legislation which may affect the Company and its
business; (d) advise the Company with respect to large acquisitions or
divestitures that it may contemplate; (e) assist the Company in major product
launches that it may contemplate; (f) assist the Company with respect to
relevant data base associations or organizations which may affect the Company
and its business; and (g) assist the Company with respect to the relationship of
print media publications to Internet sites and e-commerce; all of the foregoing
at the expense of the Company. Subject to the covenants set forth in Section 8
hereof, nothing contained herein shall preclude the Executive from devoting
substantial time and attention to his own personal investments or to pursuing
other business or investment opportunities during the Employment Period;
provided, that such activities do not materially interfere with Executive's
stated duties as an employee.

4. Compensation and Benefits during the Employment Period.

      (a) Salary. During the Employment Period, the Company shall pay the
      Executive an annual salary of $250,000 and an annual payment of $750,000
      in consideration for compliance with Section 8 of this Agreement, payable
      in regular installments in accordance with the Company's usual payment
      practices.

      (b) Expense Reimbursement. The Company shall promptly reimburse the
      Executive for the ordinary and necessary business expenses previously
      approved by the Company and reasonably incurred by Executive in the
      performance of his duties during the Employment Period. Such reimbursement
      shall be in accordance with the Company's policy.

<PAGE>
                                                                               4

      (c) Office and Secretarial Support. During the Employment Period, the
      Company shall lease and provide to the Executive at the Company's expense
      a fully equipped (i.e., fax, computer and similar equipment) and furnished
      office space in midtown Manhattan, and shall provide the Executive with a
      full-time executive secretary at the Company's expense, in each case, at a
      level reasonably appropriate to the Executive's position with the Company.
      Any Company expense for alterations or improvements to the office shall
      not exceed $50,000.

      (d) Medical and Dental Plans. During the Employment Period, the Executive
      shall continue to participate in or receive benefits under any medical and
      dental benefits plan generally made available by the Company to senior
      executives. Except as otherwise provided in this Agreement, any such
      participation shall be in accordance with the provisions of such plans and
      nothing contained in this Agreement is intended to, or shall be deemed to,
      affect adversely any of Executive's rights as a participant under any such
      plans.

5.    Termination of Employment on Account of Executive's Death or Permanent
      Disability.

      (a) Termination. Executive's employment under this Agreement shall
      terminate upon Executive's death or permanent disability. For purposes of
      this Agreement, "permanent disability" shall mean that the Executive has
      been medically determined to have a physical or mental impairment which
      can be expected to result in death or which has lasted or can reasonably
      be expected to last for a continuous period of not less than six months.

      (b) Compensation Due by Reason of Death or Permanent Disability. In the
      event that Executive's employment is terminated by reason of Executive's
      death or permanent disability, the Company shall pay the following amounts
      to the Executive (or in the case of death, to the Executive's beneficiary
      or estate):

            (i) Earned But Unpaid Compensation. Any accrued but unpaid
            compensation for services rendered to the date of death or permanent
            disability, any accrued but unpaid expenses required to be
            reimbursed under this Agreement and any vacation accrued to the date
            of death or permanent disability.

            (ii) Additional Payments. An amount equal to the compensation for
            services which would have been payable to Executive if Executive had
            continued in employment until the end of the Employment Period plus
            the COBRA payments for a one year period following the death or
            permanent disability of Executive to provide health insurance
            coverage for the benefit of the Executive and/or Executive's family.
            This amount will be paid in a single lump sum within thirty days
            after the date of death or permanent disability, or, at the
            Company's option can be paid, in installments over the balance of
            the Employment Period, at the same time as payments had been made to
            Executive.

<PAGE>
                                                                               5

      (iii) Other Benefits. Any benefits to which Executive may be entitled
      pursuant to the plans, policies and arrangements of the Company,
      determined and paid in accordance with the terms of such plans, policies
      and arrangements.

      (iv) Reduction for Disability Payments. The amount payable to Executive
      under Section 5(b)(ii) hereof in the case of the Executive's permanent
      disability during the Employment Period shall be reduced by the amount of
      disability insurance benefits payable to Executive during such period
      under any Company-paid disability insurance plan.

6.    Retirement.

      Commencing on September 16, 2003 (which shall be the day following the
termination of the Employment Period), the Executive shall commence his
retirement from the Company ("Retirement"). The Executive shall continue to be
named "Chairman Emeritus" of the Company following his Retirement.

      (a) Supplemental Retirement Benefits. The Company shall pay to the
      Executive a supplemental retirement benefit in recognition of service
      through the Employment Period equal to $400,000 per annum commencing on
      the Executive's Retirement for the remainder of the Executive's life. Such
      amount shall be payable monthly in equal installments commencing with the
      first day of the first month following the Executive's Retirement.

      (b) Other Benefits. The Executive shall be paid all other benefits to
      which the Executive may be entitled pursuant to the plans, policies and
      arrangements of the Company, determined and paid in accordance with the
      terms of such plans, policies and arrangements. The Company shall provide
      to the Executive at its expense health insurance coverage for the benefit
      of the Executive and his family for a period of 18 months following the
      Executive's Retirement (or such longer period as may be required under
      COBRA).

7.    Company Stock.

      (a) The Company shall cause all of the Company Stock held or to be
      acquired by the Executive to be represented by certificates free of any
      legend, including without limitation, the legend described in Section 2(b)
      of each Purchase Agreement (as defined in Section 7(b) hereof).

      (b) Except as expressly provided in this Agreement, any Company common
      stock held by the Executive or acquired by the Executive pursuant to the
      exercise of stock options from and after the date of this Agreement shall
      be subject to the provisions of this Section 7 and shall not be subject to
      the provisions of the Common Stock Purchase Agreements entered into as of
      May 13, 1992 and May 3, 1994 or the Common Stock Agreements entered into
      as of September 30, 1994 and March 29, 1995, each between K-

<PAGE>
                                                                               6

      III Communications Corporation and the Executive, as the same have been or
      may be amended, or the Preferred Stock Purchase Agreement entered into as
      of July 24, 1992 between K-III Communications Corporation and the
      Executive, as the same has been or may be amended (such Preferred Stock
      Purchase Agreement, together with the above-referenced Common Stock
      Purchase Agreements and Common Stock Agreements, the "Purchase
      Agreements"); provided, however, that (i) the provisions of Section 9
      (other than the last sentence thereof) of each Purchase Agreement shall
      continue to apply to any Company common stock so held or acquired as if
      such provisions were in full force and effect and (ii) the provisions of
      Section 10 (Registration Rights) of each Purchase Agreement shall continue
      to apply to any Company common stock so held or acquired as if such
      provisions were in full force and effect.

      (c) The parties hereto hereby agree and acknowledge that the Sale
      Participation Agreement dated July 24, 1992 between KKR Partners II, L.P.,
      MA Associates, L.P., FP Associates, L.P., Magazine Associates, L.P., and
      the Executive, which provides for certain "tag-along" rights in favor of
      the Executive, is hereby deemed to be in full force and effect and,
      notwithstanding the provisions of Section 7 thereof, shall continue to be
      in full force and effect until the last date on which any of the stock
      options set forth on Schedule A hereto may be exercised.

      (d) For purposes of this Agreement, "Company Stock" shall include any and
      all capital stock of the Company or any capital stock, partnership units
      or any other security evidencing ownership interests in any successor of
      the Company (whether by merger, consolidation, sale of assets or
      otherwise) which may be issued in respect of, in exchange for, or in
      substitution of the Company Stock, by reason of any stock dividend, split,
      reverse split, combination, recapitalization, liquidation,
      reclassification, merger, consolidation or otherwise, any of the
      foregoing, a "capital transaction." In the event the Company undertakes to
      effect a capital transaction or to declare a dividend or other
      distribution with respect to the Company Stock, the Executive or the
      Executive's beneficiary or estate, as the case may be, shall be afforded
      the opportunity to exercise any of the Stock Options set forth on Exhibit
      A hereto and become a stockholder with respect to the Company Stock to be
      issued pursuant to such exercise, prior to the effectiveness of the
      capital transaction or dividend or other distribution.

8.    Restrictive Covenants.

      (a) Protected Information. Executive recognizes and acknowledges that he
      has had access to confidential or proprietary information concerning the
      Company and entities affiliated with the Company (collectively, the
      "Protected Information"). Executive therefore covenants and agrees that he
      will not at any time, either while employed by the Company or afterwards,
      knowingly make any independent use of or knowingly disclose to any other
      person or organization (except as authorized by the Company) any of the
      Protected Information. Information will not be "Protected Information"
      under the provisions of this Agreement if (i) it was known by the
      Executive prior to his

<PAGE>
                                                                               7

      employment with the Company, (ii) it is available from public sources or
      otherwise known to the general public or disclosed by the Company to third
      parties without a duty of confidentiality, or (iii) it is known to the
      trade or in the Company's industry; provided, that (ii) and (iii) did not
      result from Executive's breach of this Section 8(a).

      (b) Nondisparagement. Executive covenants and agrees that he will not at
      any time, either while employed by the Company or afterwards, publish any
      statement or make any statement under circumstances reasonably likely to
      become public that is critical of the Company or any of its affiliates,
      including Kohlberg Kravis Roberts & Co. ("KKR"), or in any way adversely
      affecting or otherwise maligning the business or reputation of the
      Company, KKR or any of their respective affiliates. The Executive shall
      maintain in all public communication, both written and verbal, the highest
      regard for the Company and its affiliates and their personnel. The Company
      covenants and agrees that it will not issue or publish any press release
      or any statement to the press that is critical of the Executive, or in any
      way adversely affecting or otherwise maligning the business or reputation
      of the Executive. The Company shall maintain in all public communication,
      both written and verbal, the highest regard for the Executive.

      (c) Media Contact. From and after the date hereof, Executive will not
      engage in any contact with the media with respect to the Company, KKR,
      their respective affiliates, their employees, their shareholders, partners
      or directors without the prior written consent of the Company.

      (d) Competitive Activity. Executive covenants and agrees that at all times
      during his period of employment with the Company, including during the
      Employment Period, he will not, directly or indirectly, engage in, or have
      any active interest or involvement whether as an employee, agent,
      consultant, officer, or director (exclusive of Executive's current
      directorship in Barnesandnoble.com), in any person, firm, or business
      entity which is engaged in, the same "business" (as defined herein) as
      that conducted and principally carried on by the Company without the
      Company's specific written consent to do so, all of the foregoing in any
      geographic area in which the Company does Business. For purposes of this
      Section "Business" shall mean the business of publishing, selling and
      distributing publications and magazines of the same type and nature as
      those published by the Company at any time during the Employment Period;
      provided, however, that any publication or magazine that the Company
      ceases to publish, sell or distribute shall thereupon cease to constitute
      part of the "Business" for purposes of this Section; provided, further
      that if the Executive enters into any business, other than a Business,
      after September 15, 1999 and during the Employment Period (a "Later
      Started Business") and the Company thereafter enters into a Later Started
      Business, the Later Started Business shall not constitute part of the
      Business for purposes of this Section; provided, further that nothing
      herein shall be deemed to preclude the Company and the Executive from
      entering into an agreement for the purchase by the Executive of assets or
      rights with respect to one or more of the magazines or publications
      published by the Company. Notwithstanding the foregoing, the Company
      acknowledges and agrees that the

<PAGE>
                                                                               8

      Executive shall be permitted to continue his investment and involvement in
      Arc Publishing LLC ("Arc") and the Company shall continue its business
      relationship with Arc on arms-length terms until the end of the Employment
      Period; provided, such business relationship does not result in a
      substantial cost to the Company.

      (e) Non-solicitation. Executive covenants and agrees that at all times
      during his period of employment with the Company, including during the
      Employment Period, he will not, without the Company's prior written
      consent, directly or indirectly, offer, solicit or encourage to leave the
      employment or other service of the Company, or any of its affiliates, any
      employee of the Company or its affiliates or any person who was so
      employed within the three months prior to such offer or solicitation.

9.    Enforcement of Covenants.

      (a) Right to Injunction. Executive acknowledges that a breach of the
      covenants set forth in Section 8 hereof will cause irreparable damage to
      the Company with respect to which the Company's remedy at law for damages
      will be inadequate. Therefore, in the event of breach or anticipatory
      breach of the covenants set forth in this section by Executive, Executive
      and the Company agree that the Company shall be entitled to cease making
      any cash payments due hereunder pending ultimate resolution of the matter
      and shall also be entitled to the following particular forms of relief, in
      addition to remedies otherwise available to it at law or equity:
      injunctions, both preliminary and permanent, enjoining or retraining such
      breach or anticipatory breach and Executive hereby consents to the
      issuance thereof forthwith and without bond by any court of competent
      jurisdiction. Any payments held back pending resolution shall be paid to
      the Executive within thirty (30) days of any resolution unless it has been
      determined that Executive has breached the covenants set forth herein and
      shall bear interest at the 90 day treasury rate for the period of
      cessation.

      (b) Separability of Covenants. The covenants contained in Section 8 hereof
      constitute a series of separate covenants, one for each county and city
      included within each State in the United States and the District of
      Columbia, and one for each applicable foreign city or province included
      within each foreign country. If in any judicial proceeding, a court shall
      hold that any of the covenants set forth in Section 8 exceed the time,
      geographic, or occupational limitations permitted by applicable laws,
      Executive and the Company agree that such provisions shall and hereby
      reformed to the maximum time, geographic, or occupational limitations
      permitted by such laws. Further, in the event a court shall hold
      unenforceable any of the separate covenants deemed included herein, then
      such unenforceable covenant or covenants shall be deemed eliminated from
      the provisions of this Agreement for the purpose of such proceeding to the
      extent necessary to permit the remaining separate covenants to be enforced
      in such proceedings.

<PAGE>
                                                                               9

10.   Withholding Taxes.

      The Company shall withhold from any compensation and benefits payable
under this Agreement all applicable federal, state, local or other taxes and
such compensation and benefits (to the extent reportable as income) will be
reported as W-2 income of the Executive by the Company.

11.   Source of Payments.

      All payments provided under this Agreement, other than payments made
pursuant to a plan which provides otherwise, shall be paid from the general
funds of the Company, and no special or separate fund shall be established, and
no other segregation of assets made, to assure payment.

12.   General Release.

      As a condition to the receipt of any payments hereunder, Executive hereby
agrees to execute a release substantially in the form attached hereto as Exhibit
A. As a condition to the receipt of any payments hereunder after Executive's
Retirement, Executive, upon his Retirement, agrees to executive an additional
release substantially in the form attached hereto as Exhibit B.

13.   Successor and Binding Agreement.

      (a) Company Successor. The Company shall require any successor (whether
      direct or indirect, by purchase, merger, consolidation or otherwise) to
      all or substantially all of the business or assets of the Company
      expressly to assume and agree to perform this Agreement in the same manner
      and to the same extent as the Company would be required to perform it if
      no such succession had taken place. As used in this Agreement, "Company"
      shall mean the Company as defined in the first sentence of this Agreement
      and any successor to all or substantially all its business or assets or
      which otherwise becomes bound by all the terms and provisions of this
      Agreement, whether by the terms hereof, by operation of law or otherwise.

      (b) Executive's Successor. This Agreement shall inure to the benefit of
      and be enforceable by Executive and his personal or legal representatives
      and successors in interest under this Agreement; provided, however, that
      Executive may not assign any of the duties and obligations hereunder
      without the written consent of the Board.

      (c) Facility of Payment. In the event of Executive's legal incapacity, the
      Company may make any payments due under this Agreement to his legal
      representative. In the event of Executive's death, the Company may make
      any payment due under this Agreement to his surviving spouse or, if none,
      to Executive's estate.

<PAGE>
                                       10

14.   Assignment.

      The rights and benefits of Executive under this Agreement are personal to
him and no such right or benefit shall be subject to voluntary or involuntary
alienation, assignment or transfer; provided, however, that nothing in this
Section 14 shall preclude Executive from designating a beneficiary or
beneficiaries to receive any benefit payable on his death or from transferring
any of his rights and benefits hereunder to (a) his executors, administrators,
testamentary trustees, legatees or beneficiaries, (b) the executors,
administrators, testamentary trustees, legatees or beneficiaries of any of the
persons in clause (a) above or (c) a trust or custodianship, the beneficiaries
of which include only the Executive, his spouse or his lineal descendants by
blood or adoption.

15.   Governing Law.

      This Agreement shall be governed by and construed in accordance with the
laws of the State of New York applicable to agreements made and to be performed
in that State, without regard to its conflict of laws provisions.

16.   Notices.

      Any notice, consent, request or other communication made or given in
connection with this Agreement shall be in writing and shall be deemed to have
been duly given when delivered or mailed by registered or certified mail, return
receipt requested, or by facsimile or by hand delivery, to those listed below at
their following respective addresses or at such other address as each may
specify by notice to the others:

            To the Company:

                 Primedia, Inc.
                 745 Fifth Avenue
                 New York, New York 10151
                 Attention General Counsel
                 Fax: (212) 745-0101

            With a copy to:

                 Simpson Thacher & Bartlett
                 425 Lexington Avenue
                 New York, New York 10017
                 Attention: Gary I. Horowitz, Esq.
                 Fax: (212) 455-2502

<PAGE>
                                                                              11

             To Executive:

                 William F. Reilly
                 7 Sutton Square
                 New York, New York 10002

             With a copy to:

                 Dechert Price & Rhoads
                 30 Rockefeller Plaza
                 New York, New York 10112
                 Attention: James E. Tolan, Esq.
                 Fax (212) 698-3599

17.   Miscellaneous.

      (a) Waiver. The failure of a party to insist upon strict adherence to any
      term of this Agreement on any occasion shall not be considered a waiver
      thereof or deprive that party of the right thereafter to insist upon
      strict adherence to that term or any other terms of this Agreement.

      (b) Separability. If any term or provision of this Agreement is declared
      illegal or unenforceable by any court of competent jurisdiction and cannot
      be modified to be enforceable, such term or provision shall immediately
      become null and void, leaving the remainder of this Agreement in full
      force and effect.

      (c) Headings. Section headings are used herein for convenience of
      reference only and shall not affect the meaning of any provision of this
      Agreement.

      (d) Rules of Construction. Whenever the context so requires, the use of
      the singular shall be deemed to include the plural and vice versa.

      (e) Counterparts. This Agreement may be executed in any number of
      counterparts, each of which so executed shall be deemed to be an original,
      and such counterparts will together constitute but one Agreement.

<PAGE>
                                                                              12

            IN WITNESS WHEREOF, the parties hereto have duly executed this
Agreement as of the day and year set forth below.

                                          PRIMEDIA, INC.

                                          By:     /s/ Beverly C. Chell
                                             -----------------------------------
                                          Date:         12/2/99
                                               ---------------------------------

EXECUTIVE

By: /S/ William F. Reilly
   -----------------------------
Date: 11/30/1999
     ---------------------------

Acknowledged and Agreed to for
the purposes of Section 7(c) as
of the date first written above:

--------------------------------

--------------------------------

<PAGE>

                                Reilly Agreement
                          dated as of November 30, 1999
                                   Schedule A

                              Company Stock Options

                          Expiration
Grant Date                    Date             Share Price        # of Options

5/13/92                     5/13/02               $ 5.00            2,425,160
5/03/94                     5/03/04               $ 8.00              188,000
9/30/94                     9/30/04               $ 8.00              125,000
3/29/95                     3/29/05               $ 8.00              150,000
10/07/96                    10/07/06              $11.13              150,000

Total Options                                                       3,038,160

<PAGE>

                                                                       EXHIBIT A

                                 GENERAL RELEASE

            WHEREAS, Mr. William F. Reilly ("Executive") has ceased to be
Chairman and Chief Executive Officer of PRIMEDIA, INC. ("PRIMEDIA"); and

            WHEREAS, Executive and PRIMEDIA have reached a full and final
compromise and settlement of all matters, disputes, causes of action, claims,
contentions and differences between them and PRIMEDIA's divisions, merged
entities and affiliates, subsidiaries, parents, branches, predecessors,
successors, assigns, officers, directors, trustees, employees, agents,
stockholders (including without limitation all affiliates of Kohlberg Kravis and
Roberts & Co. ("KKR")), administrators, representatives, attorneys, insurers or
fiduciaries, past, present or future (the "Released Parties"), including but not
limited to any and all claims arising from or derivative of Executive's
employment with PRIMEDIA as Chairman and Chief Executive Officer through
September 15, 1999;

            WHEREAS, in return for PRIMEDIA performing its obligations as
provided for herein, the agreement between the Executive and PRIMEDIA dated as
of November 30, 1999 (the "Agreement"), Executive will execute and comply fully
with the terms of this General Release (the "Release");

            WHEREAS, Executive (i) understands that in executing the Release he
is, inter alia, giving up rights and claims under the Age Discrimination in
Employment Act of 1967, as amended, 29 U.S.C. Section 621 et seq. ("ADEA"), and
(ii) has been given a period of not less than 21 days within which to consider
this Release;

            NOW THEREFORE, in consideration of the foregoing and for other good
and valuable consideration, Executive and PRIMEDIA agree and covenant as
follows:

            1. By entering into this Release, the Released Parties do not admit,
and each specifically denies any liability, wrongdoing or violation of any law,
statute, regulations, agreement or policy.

            2. Executive ceased to be Chairman and Chief Executive Officer of
PRIMEDIA effective September 15, 1999.

            3. In consideration of the obligations of Executive as set forth in
this Release and the Agreement, and in full settlement and final satisfaction of
any and all claims, contractual or otherwise, which Executive had, has or may
have against PRIMEDIA or the Released Parties with respect to his employment as
Chairman and Chief Executive Officer, or otherwise arising on or prior to
September 15, 1999, PRIMEDIA shall pay to Executive the payments and benefits to
which Executive is entitled under the Agreement. This Release shall not pertain
to any claim alleging that PRIMEDIA has failed to comply with any obligations
created by the Agreement or the Release or that PRIMEDIA has failed to pay to
Executive the payments and benefits to which Executive is entitled under the
Agreement.

<PAGE>
                                                                               2

            4. (a)Executive, for and in consideration of the payments and
benefits as set forth in the Agreement and for other good and valuable
consideration, hereby, on behalf of himself, his agents, assignees, attorneys,
successors, assigns, heirs and executors, releases and forever discharges, and
by this release does release and forever discharge, PRIMEDIA and the Released
Parties of and from all debts, obligations, promises, covenants, collective
bargaining obligations, agreements, contracts, endorsements, bonds,
controversies, suits or causes of actions known or unknown, suspected or
unsuspected, of every kind and nature whatsoever, which may heretofore have
existed or which may now exist, including but not limited to those arising under
the ADEA, Title VII of the Civil Rights Act of 1964, as amended, 42 U.S.C.
Section 2000e et seq., the Employee Retirement Income Security Act of 1974, as
amended, 29 U.S.C. Section 1001 et seq., the Americans With Disabilities Act, as
amended, 42 U.S.C. Section 12101 et seq., the Reconstruction Era Civil Rights
Act, as amended, 42 U.S.C. Section 1981 et seq., the Rehabilitation Act of 1973,
as amended, 29 U.S.C. Section 701 et seq., the Family and Medical Leave Act of
1992, 29 U.S.C. Section 2601 et seq., and any and all state or local laws
regarding employment discrimination and/or federal, state or local laws of any
type or description regarding employment as well as any claim for breach of
contract, wrongful discharge, breach of any express or implied promise,
misrepresentation, fraud, retaliation, violation of public policy, infliction of
emotional distress, defamation, promissory estoppel, invasion of privacy or any
other theory or claim, whether legal or equitable, including but not limited to
any claims arising from or derivative of Executive's employment with PRIMEDIA as
Chairman and Chief Executive Officer through September 15, 1999. Executive
acknowledges that he has not been discriminated against on the basis of age,
sex, handicap, race, ethnicity, religion or any other protected class status.

                  (b) This Release shall not affect (i) any present or future
indemnification obligations that PRIMEDIA and the Released Parties may have to
Executive pursuant to any charter, by-law, agreement or policy of insurance,
(ii) any benefits or payments to which Executive is entitled under any of the
PRIMEDIA employee benefit plans or (iii) any right Executive has as an optionee
or shareholder of PRIMEDIA.

            5. Executive covenants and agrees not to sue nor authorize any other
party, either governmental or otherwise, to file any grievances, arbitration or
commence any other proceeding, administrative or judicial, against PRIMEDIA or
the Released Parties in any court of law or equity, or before any administrative
agency, with respect to any claims released pursuant to this Release.

            6. PRIMEDIA, the Released Parties and Executive understand and agree
that the terms of this Release and the Agreement are confidential except (i) to
the extent required by law, (ii) to the extent this Agreement has been made
public and (iii) that the Executive may disclose the terms of this Agreement to
his spouse, financial advisor, accountants and attorney, provided that such
persons understand and agree that the terms of this Release and Agreement are
confidential.

            7. Except as herein contemplated, Executive agrees that he will not
voluntarily participate in any proceeding of any kind brought against PRIMEDIA
or the Released Parties relating to any claims released pursuant to this
Release.

<PAGE>
                                                                               3

            8. (a) The parties agree that this Release should be construed in
accordance with the laws of the State of New York, exclusive of New York choice
of law provisions.

                  (b) The parties agree that any and all further legal
proceedings between Executive and PRIMEDIA or the Released Parties relating to
any claims released pursuant to this Release, whether arising under statute,
constitutions, contract, common law or otherwise, including the issue of
arbitrability, will be submitted for resolution exclusively pursuant to
arbitration under the rules of the American Arbitration Association and that
such arbitration will take place in New York, New York. The parties hereby waive
their right to a trial of any and all claims arising out of this Release or
breach of this Release.

                  (c) Should any provision of this Release be found to be in
violation of any law, or ineffective or barred for any reason whatsoever, the
remainder of this Release shall be in full force and effect to the maximum
extent permitted by law.

            9. PRIMEDIA and Executive agree to execute such other documents and
to take such other actions as may be reasonably necessary to further the
purposes of this Release.

                  (a) Executive acknowledges and agrees that, in deciding to
execute this Release, he has had the opportunity to consult with legal,
financial and other personal advisors of his own choosing as he deems
appropriate, in assessing whether to execute this Release and that he has
consulted legal counsel. Executive represents and acknowledges that no
representations, statement, promise, inducement, threat or suggestion has been
made by PRIMEDIA or the Released Parties to influence him to sign this Release
except such statements as are expressly set forth herein. Executive agrees that
he has been given a minimum of twenty-one (21) days within which to consider the
terms and effects of this Release insofar as it relates to settlement and
release of potential claims under the ADEA, and to consult with, and to ask any
questions that he may have of anyone, including legal counsel and other personal
advisors of his own choosing, and that he has executed this Release voluntarily
and with fill understanding of its terms and effects.

                  (b) Executive has been informed of his right to revoke this
Release as far as it extends to potential claims under the Age Discrimination in
Employment Act, 29 U.S.C. Section 621 et seq., by informing PRIMEDIA of his
intent to revoke this Release within seven calendar days following the execution
of this Release. To be effective, notice of revocation must be in writing and
must be delivered either by hand or by mail to Beverly Chell, General Counsel,
PRIMEDIA, Inc., 745 Fifth Avenue, 23rd Floor, New York, NY, 10151, within the
7-day period. If a notice of rescission or revocation is delivered by mail, it
must be: (i) postmarked within the seven day period, respectively, (ii) properly
addressed to Ms. Chell as set forth above, and (iii) sent by certified mail
return receipt requested. This Release shall not become effective or enforceable
until the seven day period described above has expired. No payment shall be due,
owing or paid by PRIMEDIA unless and until this Release becomes effective.

<PAGE>
                                                                               4

            10. This Release may not be changed or modified, except by a written
instrument signed by Executive and PRIMEDIA.

                                          /s/ William F. Reilly
                                          --------------------------------------
                                          William F. Reilly

                                          Address  7 SUTTON SQUARE
                                                   NEW YORK, NY 10022
                                          Date     NOVEMBER 30, 1999

STATE OF NEW YORK  )
                   ) ss
COUNTY OF          )

            On November 30, 1999, before me personally came William F. Reilly to
me known and known to me to be the individual described in, and who executed,
the foregoing General Release, and duly acknowledged to me that he executed the
same

                                          /s/ Katina Nash
                                          --------------------------------------
                                          Notary Public

                                                          Katina Nash
                                               NOTARY PUBLIC, State of New York
                                                        No. 94-4817148
                                                  Certified in Kings County
                                                Cert. Filed in New York County
                                                  Commission Expires 6-30-01

                                          PRIMEDIA, INC.

                                          By:
                                             -----------------------------------
                                          Address

                                          Date

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