Document:

Incentive Bonus Plan

 Exhibit 10.17 

REACHLOCAL, INC., 

INCENTIVE BONUS PLAN 
  

	1.	PURPOSE 

 This Incentive
Bonus Plan (the “Plan”) is intended to provide an additional incentive for key employees of ReachLocal, Inc. (the “Company”), a Delaware corporation, to perform to the best of their abilities, to further the growth,
development and financial success of the Company, and to enable the Company to attract and retain highly qualified employees. 
  

	2.	PARTICIPANTS 

Participation in the Plan shall be limited to such employees of the Company and its subsidiaries and affiliates whom the Committee (as
defined below) from time to time determines shall be eligible to receive a bonus hereunder (the “Participants”). 
  

	3.	THE COMMITTEE 

 The Plan
shall be administered by a committee (the “Committee”) of the Board of Directors of the Company (the “Board”), which shall be appointed by the Board. Unless otherwise determined by the Board, the Committee shall
consist of at least two members of the Board who shall qualify as “outside directors” under Section 162(m) of the Internal Revenue Code of 1986, as amended (the “Code”). Initially, the Compensation Committee of the
Board shall constitute the Committee. The Committee shall have the discretion and authority to administer and interpret the Plan, including the authority to establish bonus programs under the Plan from time to time containing such terms and
conditions as the Committee may determine or deem appropriate in its discretion. 
  

	4.	BONUS DETERMINATIONS 

 A
Participant may receive a bonus payment under the Plan with respect to any period(s) of employment or performance established by the Committee and based upon such objective and/or subjective performance criteria as the Committee may determine in its
sole discretion, which may include, without limitation, one or more of the following corporate, business and/or individual criteria: (i) net earnings or loss (either before or after one or more of the following: (A) interest,
(B) taxes, (C) depreciation and (D) amortization); (ii) adjusted earnings or loss (either before or after one or more of the following: (A) interest, (B) taxes, (C) depreciation and (D) amortization);
(iii) gross or net sales or revenue; (iv) net income or loss (either before or after taxes); (v) adjusted net income; (vi) operating earnings or profit; (vii) cash flow (including, but not limited to, operating cash flow and
free cash flow); (viii) return on assets; (ix) return on capital; (x) return on stockholders’ equity; (xi) total stockholder return; (xii) return on sales; (xiii) gross or net profit or operating margin;
(xiv) costs; (xv) funds from operations; (xvi) expenses; (xvii) working capital; (xviii) earnings per share; (xix) adjusted earnings per share; (xx) price per share of Common Stock; (xxi) implementation or
completion of critical projects; (xxii) market share; (xxiii) economic value; (xxiv) comparisons with various stock market indices; (xxv) debt reduction; (xxvi) shareholder equity; (xxvii) operating efficiency;
(xxiii)

 
customer satisfaction and/or growth; (xxix) employee satisfaction; (xxx) research and development achievements; (xxxi) financial ratios; (xxxii) financing and other capital
raising transactions; (xxxiii) implementation, completion or attainment of measurable objectives; (xxxiv) recruiting and maintaining personnel; and (xxxv) year-end cash. 

 

	5.	PAYMENT OF BONUSES 

 The
payment of bonuses under the Plan shall be made on any date or dates determined by the Committee and shall be subject to such terms and conditions as may be determined by the Committee in its sole discretion. Unless otherwise determined by the
Committee, a Participant must be an active employee of the Company or its subsidiaries or affiliates as of the date on which the bonus is paid in order to be entitled to receive such bonus. 

Any bonus that becomes payable under the Plan may be paid in the form of cash, shares of the Company’s common stock or a combination
of both, as determined by the Committee in its sole discretion. To the extent that the Committee determines to pay a bonus in the form of shares of the Company’s common stock, such shares shall be awarded under the Company’s Amended and
Restated 2008 Stock Incentive Plan and shall be subject to the terms and conditions thereof. 
  

	6.	AMENDMENT, SUSPENSION AND TERMINATION 

The Company may amend, suspend or terminate the Plan at any time in its sole discretion. Any amendments to the Plan shall require
stockholder approval only to the extent required by Section 162(m) of the Code or other applicable law, rule or regulation. 
  

	7.	MISCELLANEOUS 

 (a) The
Company shall deduct all federal, state, and local taxes required by law or Company policy from any bonus paid hereunder. 
 (b)
In no event shall the Company be obligated to pay to any Participant a bonus for any period by reason of the Company’s payment of a bonus to such Participant in any other period, or by reason of the Company’s payment of a bonus to any
other Participant or Participants in such period or in any other period. Nothing contained in this Plan shall confer upon any person any claim or right to any payments hereunder. Such payments shall be made at the sole discretion of the Committee.

 (c) Nothing contained in this Plan shall confer upon any Participant any right to continue in the employ of the Company, or
shall interfere with or restrict in any way the right of the Company, which is hereby expressly reserved, to discharge any Participant at any time for any reason whatsoever, with or without cause. 

(d) The Plan shall be unfunded. Amounts payable under the Plan are not and will not be transferred into a trust or otherwise set aside.
The Company shall not be required to establish any special or separate fund or to make any other segregation of assets to assure the payment of any bonus under the Plan. Any accounts under the Plan are for bookkeeping purposes only and do not
represent a claim against the specific assets of the Company. 
  

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 (e) No award granted under the Plan may be sold, transferred, pledged, assigned, or
otherwise alienated or hypothecated. All rights with respect to an award granted to a Participant under the Plan shall be available during his or her lifetime only to the Participant. 

(f) The Plan shall be construed, interpreted and the rights of the parties determined in accordance with the laws of the State of
Delaware. 
  

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 * * * * * 

I hereby certify that the foregoing Plan was duly adopted by the Board of Directors of ReachLocal, Inc. on February 21, 2010.

 . 
  

	
	 /s/ Adam F. Wergeles

	Name: Adam F. Wergeles
	Title: General Counsel/Corporate SecretaryDirector Stock Plan

 Exhibit 10.18 

REACHLOCAL, INC. 

DIRECTOR STOCK PLAN 

ReachLocal, Inc. (the “Company”), a Delaware corporation, hereby adopts this ReachLocal, Inc. Director Stock Plan (the
“Plan”). The Plan is established to allow non-employee directors of the Company to obtain or increase their proprietary interest in the Company through the ownership of shares of the Company’s common stock by electing to have a
portion of the annual compensation otherwise payable in cash applied to the purchase of shares. This Plan is intended to constitute a plan that merely permits directors to purchase shares from the Company at fair market value under NASDAQ Listing
Rule 5635(c) and NYSE Listed Company Manual Section 303A.08, and consequently is intended to be exempt from the NASDAQ and NYSE rules regarding shareholder approval of “equity compensation plans”. 

ARTICLE I 

DEFINITIONS 

Whenever the following terms are used in the Plan, they shall have the meaning specified below unless the context clearly indicates to
the contrary. The masculine pronoun shall include the feminine and neuter and the singular shall include the plural, where the context so indicates. 

Section 1.1 - Board 

“Board” shall mean the Board of Directors of the Company. 

Section 1.2 - Code 

“Code” shall mean the Internal Revenue Code of 1986, as amended. 

Section 1.3 - Committee 

“Committee” shall mean the Compensation Committee of the Board (or another committee or a subcommittee of the Board
assuming the functions of the Committee under the Plan). The Committee shall consist solely of two or more Directors appointed by and holding office at the pleasure of the Board, each of whom is intended to qualify as a “non-employee
director” as defined by Rule 16b-3 of the Exchange Act or any successor rule. 
 Section 1.4 - Common Stock 

“Common Stock” shall mean the common stock of the Company. 

Section 1.5 - Company 

“Company” shall mean ReachLocal, Inc., a Delaware corporation. 

 Section 1.6 - Deferred Stock 

“Deferred Stock” shall mean Common Stock issued under the Plan on a deferred basis that constitutes, or provides for, a
deferral of compensation subject to Section 409A(a)of the Code. 
 Section 1.7 - Director 

“Director” shall mean a member of the Board who is not an Employee. 

Section 1.8 - Director Compensation 

“Director Compensation” shall mean the amount of fixed cash compensation payable to a Director as determined by the Board
from time to time for each Plan Year, including any annual retainer fee and compensation for services rendered as a member of a committee of the Board or as a chairperson of such committee. 

Section 1.9 - Employee 

“Employee” shall mean any officer or other employee (as defined in accordance with Section 3401(c) of the Code and
the regulations and revenue rulings thereunder ) of the Company, including any subsidiary or affiliate thereof. 
 Section 1.10 -
Exchange Act 
 “Exchange Act” shall mean Securities Exchange Act of 1934, as amended from time to time.

 Section 1.11 - Fair Market Value 

“Fair Market Value” shall mean, as of any given date, the value of a share of Common Stock determined as follows:

 (a) if the Common Stock is listed on any established stock exchange (such as the New York Stock Exchange, the NASDAQ Global
Market and the NASDAQ Global Select Market) or national market system, its Fair Market Value shall be the closing sales price for a share of Common Stock as quoted on such exchange or system for such date or, if there is no closing sales price for a
share of Common Stock on the date in question, the closing sales price for a share of Common Stock on the last preceding date for which such quotation exists, as reported in The Wall Street Journal or such other source as the Committee
deems reliable; or 
 (b) if the Common Stock is not listed on an established stock exchange or national market system, but the
Common Stock is regularly quoted by a recognized securities dealer, its Fair Market Value shall be the mean of the high bid and low asked prices for such date or, if there are no high bid and low asked prices for a share of Common Stock on such
date, the high bid and low asked prices for a share of Common Stock on the last preceding date for which such information exists, as reported in The Wall Street Journal or such other source as the Committee deems reliable; or

  

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 (c) if the Common Stock is neither listed on an established stock exchange or a national
market system nor regularly quoted by a recognized securities dealer, its Fair Market Value shall be the fair market value of the Common Stock established by the Committee in good faith. 

Section 1.12 - IPO Date 

“IPO Date” shall mean the first date on which the Common Stock is listed upon notice of issuance on any securities
exchange or designated upon notice of issuance as a national market security on an interdealer quotation system. 
 Section 1.13 -
IPO Plan Year 
 “IPO Plan Year” shall mean Plan Year in which the IPO Date occurs. 

Section 1.14 - Plan 

“Plan” shall mean this ReachLocal, Inc. Director Stock Plan, as amended from time to time. 

Section 1.15 - Plan Year 

“Plan Year” shall mean a calendar year. The first Plan Year shall be the IPO Plan Year. 

ARTICLE II 

ISSUANCE OF SHARES 

Section 2.1 - Authorization to Issue Common Stock 

(a) The Company is authorized to issue shares of Common Stock under the Plan in payment of Director Compensation otherwise payable in cash
to any Director who elects to receive such shares of Common Stock in accordance with Section 2.2 or 2.3 below. 
 (b) The
shares of Common Stock issuable under the Plan may be either previously authorized but unissued shares, treasury shares or shares purchased in the open market. 

Section 2.2 - Election to Receive Director Compensation in the Form of Common Stock 

(a) General; Timing of Elections. For each Plan Year, a Director may irrevocably elect to apply all or a portion of the total
Director Compensation otherwise payable in cash to him or her for such Plan Year towards the acquisition of shares of Common Stock. Except with respect to Deferred Stock, such election shall be subject to the following terms and conditions and the
terms and conditions otherwise set forth in the Plan: 
 (i) Subject to paragraphs (ii) and
(iii) below, an election made with respect to Director Compensation for services performed during a given Plan Year must be made not later than the last day of the immediately preceding Plan Year. 

 

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 (ii) Subject to paragraph (iii) below, an individual who initially
becomes a Director during a Plan Year may make such election with respect to the portion of the Director Compensation payable for services performed during the period commencing on the first day of the first full calendar quarter immediately
following the date on which he or she initially becomes a Director and ending on the last day of such Plan Year. Any such election under this paragraph (ii) must be made no later than the last day of the calendar quarter that includes the date
on which such individual initially becomes a Director. 
 (iii) Solely with respect to the IPO Plan Year, a
Director may make such election with respect to the portion of the Director Compensation payable for the period beginning on the first day of the first full calendar quarter immediately following the later of (A) the date on which such Director
initially becomes a Director, and (B) the IPO Date, and ending on the last day of the IPO Plan Year. Any such election under this paragraph (iii) must be made no later than the last day of the calendar quarter in which the IPO Date occurs
(or, in the case of an individual who initially becomes a Director after the IPO Date, no later than the last day of the calendar quarter in which such Director initially becomes a Director). 

(b) Payment in Shares. Each Director who delivers a timely election to receive shares of Common Stock (other than Deferred Stock)
with respect to all or a portion of the Director Compensation payable for a Plan Year in accordance with Section 2.2(a) above shall automatically be issued, on the date(s) on which such Director Compensation would otherwise be payable in cash,
a number of shares of Common Stock equal to the quotient obtained by dividing (i) the portion of the Director Compensation with respect to which such Director has made an election hereunder, by (ii) the Fair Market Value of a share of
Common Stock on the date that such Director Compensation would otherwise be payable in cash; provided, that any fractional share of Common Stock shall be paid in cash. 

Section 2.3 - Election to Receive Director Compensation in the Form of Deferred Stock 

(a) General. For each Plan Year, a Director may irrevocably elect to apply all or a portion of the total Director Compensation
otherwise payable in cash to him or her for such Plan Year towards the acquisition of Deferred Stock. The election and payment of Deferred Stock shall satisfy the requirements of Section 409A(a) of the Code and the Treasury Regulations
thereunder and this Section 2.3, to the extent applicable. 
 (b) Initial Deferral Elections. Any deferral election
with respect to Deferred Stock shall satisfy the requirements of Section 409A(a)(4)(B) of the Code, to the extent applicable, and, except as otherwise set forth in this Section 2.3(b), any such deferral election with respect to Director
Compensation for services performed during a given Plan Year shall be made not later 
  

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than the last day of the immediately preceding Plan Year, or at such other time as may be provided in Treasury Regulations. Notwithstanding the foregoing, in the case of the first year in which
an individual becomes eligible to participate in the Plan (other than the IPO Plan Year), such deferral election may be made within thirty (30) days after the date the Director first becomes eligible to participate in the Plan, as provided
under Section 409A(a)(4)(B)(ii) of the Code, with respect to the portion of the Director Compensation payable for services to be performed during the period commencing on the later of the date of such election or the first day of the first full
calendar quarter immediately following the date on which he or she initially becomes a Director and ending on the last day of such Plan Year. With respect to the IPO Plan Year, such election may be made within thirty (30) days after the date
the Director first becomes eligible to participate in the Plan, as provided under Section 409A(a)(4)(B)(ii) of the Code, with respect to the portion of the Director Compensation payable for services to be performed during the period commencing
on the later of (i) the date of such election, or (ii) the first day of the first full calendar quarter immediately following the later of (A) the date on which such Director initially becomes a Director, and (B) the IPO Date,
and ending on the last day of the IPO Plan Year. 
 (c) Subsequent Deferral Elections. Any subsequent election made with
respect to Deferred Stock after such time as the initial deferral election described in Section 2.3(b) becomes irrevocable that provides for a delay in a distribution or payment of any Deferred Stock shall satisfy the requirements of
Section 409A(a)(4)(C) of the Code, and: 
 (i) such subsequent election may not take effect until at
least twelve (12) months after the date on which the election is made; 
 (ii) in the case of a
subsequent election that relates to a distribution or payment not described in Section 2.3(d)(i)(2), (3) or (6), the first payment with respect to such election may be deferred for a period of not less than five years from the date such
distribution or payment otherwise would have been made; and 
 (iii) in the case of a subsequent election
that relates to a distribution or payment described in Section 2.3(d)(i)(4), such election may not be made less than twelve (12) months prior to the date of the first scheduled distribution or payment under Section 2.3(d)(i)(4).

 (d) Permitted Distribution Events. 

(i) Subject to Section 2.3(d)(ii) below, any Deferred Stock shall be distributed in accordance with the requirements of
Section 409A(a)(2) of the Code, and shall not be distributed earlier than: 
 (1) the Director’s
separation from service (a “Separation from Service”), 
 (2) the Director’s disability,

 (3) the Director’s death, 
  

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 (4) a specified time (or pursuant to a fixed schedule) specified under the
applicable deferral election, 
 (5) a change in control event (a “Change in Control Event”), or

 (6) the occurrence of an unforeseeable emergency with respect to the Director. 

(ii) In the case of a Director who is a “specified employee”, the requirement of Section 2.3(d)(i)(1) above shall be met
only if the distributions with respect to the Deferred Stock may not be made before the date which is six months after the Director’s separation from service (or, if earlier, the date of the Director’s death). 

(iii) The requirement of Section 2.3(d)(i)(6) above shall be met only if, as determined under Treasury Regulations under
Section 409A(a)(2)(B)(ii) of the Code, the amounts distributed with respect to the unforeseeable emergency do not exceed the amounts reasonably necessary to satisfy such unforeseeable emergency plus amounts necessary to pay taxes reasonably
anticipated as a result of the distribution, after taking into account the extent to which such unforeseeable emergency is or may be relieved through reimbursement or compensation by insurance or otherwise or by liquidation of the Director’s
assets (to the extent the liquidation of such assets would not itself cause severe financial hardship). 
 (iv) For purposes of
this Section 2.3, the terms specified herein shall have the respective meanings ascribed to them under Section 409A of the Code and the Treasury Regulations thereunder. 

(e) Prohibition on Acceleration. The time or schedule of any distribution or payment of any Deferred Stock shall not be
accelerated, except as otherwise permitted under Section 409A(a)(3) of the Code and the Treasury Regulations thereunder. 

(f) Crediting of Deferred Stock Units. Each Director who delivers an effective and timely election to receive Deferred Stock with
respect to all or a portion of the Director Compensation payable for a Plan Year in accordance with Section 2.3(a) above shall, on the date(s) on which such Director Compensation would otherwise be payable in cash, be credited in a bookkeeping
account maintained by the Company a number of deferred stock units equal to the quotient obtained by dividing (i) the portion of the Director Compensation with respect to which such Director has made such election hereunder, by (ii) the
Fair Market Value of a share of Common Stock on the date that such Director Compensation would otherwise be payable in cash. The Company may, in its sole discretion, create one or more subaccounts under any such bookkeeping account to reflect
deferred stock units whose underlying shares of Common Stock may be subject to different distribution schedules or otherwise as necessary or convenient to the administration of the Plan (such bookkeeping accounts, together with any subaccounts
thereunder, the “Accounts”). Neither this Plan nor any bookkeeping account established hereunder shall hold any shares of Common Stock or give any Director or any beneficiary thereof any right, interest or claim in any particular
assets of the Company, other than that of a general, unsecured creditor. 
  

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 (g) Distribution of Shares. Subject to the following sentence, shares of Deferred
Stock underlying deferred stock units held in a Director’s Account shall be distributed in a single lump-sum distribution upon the earliest to occur of: (i) the Director’s Separation from Service; (ii) the occurrence of a Change in
Control Event, (iii) to the extent so elected by the Director in accordance with the Plan and Section 409A of the Code, a fixed date specified by the Director in the election form applicable to such shares; and (iv) the occurrence of
the Director’s death or disability (within the meaning of Section 409A of the Code ) (any such date, a “Distribution Date”). To the extent that any fractional shares of Deferred Stock become distributable on a
Distribution Date, such fractional shares shall be distributed in cash based on the Fair Market Value. Notwithstanding anything in this Plan or any deferral election form to the contrary, with respect to any Director who is a “specified
employee” at the time of such Director’s Separation from Service, the distribution of such Participant’s Account upon such Separation from Service shall, to the extent that such distribution upon a Separation from Service would be a
prohibited distribution under Section 409A(a)(2)(b)(i) of the Code, be delayed until the date which is six months and one day after the date on which such Separation from Service occurs (or, if earlier, the date of the Director’s death).

 (h) No Carryover of Elections. Each deferral election with respect to Director Compensation shall apply only to
Director Compensation payable for services to be performed during the particular Plan Year (or portion thereof) with respect to which it is initially made and shall not carry over to any subsequent Plan Year. 

Section 2.4 - Amount of Director Compensation With Respect to Which Elections May be Made 

Any election made pursuant to Section 2.2 or 2.3 above may be made with respect to no less than ten percent (10%) of the
Director Compensation payable for such Plan Year (or portion thereof). The Committee may, in its sole discretion, from time to time establish the maximum amount(s) of Director Compensation with respect to which such elections may be made.

 Section 2.5 - Form of Election; Irrevocability 

Each election under Section 2.2 or 2.3 shall be made by delivering to the Committee (or its designee) an election form (which may be
in paper or electronic format) prescribed by the Committee from time to time. Any such election that has not been revoked in a writing submitted to the Committee (or its designee) on or prior to the last day on which such election could validly be
made under the terms of the Plan and, in the case of elections made pursuant to Section 2.3, Section 409A of the Code, shall be irrevocable with respect to the Director Compensation subject to such election as of the first day on which
such election could no longer validly be made under the terms of the Plan and Section 409A of the Code, as applicable. If a Director does not make a timely election pursuant to Section 2.2 or 2.3 for a given Plan Year (or portion thereof)
prior to the commencement of such Plan Year, the Director shall receive the Director Compensation payable for such Plan Year (or portion thereof) in the form of non-deferred cash on the date on which such Director Compensation would otherwise be
payable to the Director absent any election. 
  

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 Section 2.6 - Tax Withholding 

The Company shall have the authority and the right to deduct or withhold, or require the Director to remit to the Company, an amount
sufficient to satisfy federal, state, local and foreign taxes required by law to be withheld with respect to any taxable event concerning the Director arising as a result of the Plan. 

ARTICLE III 

ADMINISTRATION 

Section 3.1 - Duties and Powers of the Committee 

It shall be the duty of the Committee to conduct the general administration of the Plan in accordance with its provisions. The Committee
shall have the power to interpret the Plan and to adopt such rules for the administration, interpretation and application of the Plan as are consistent therewith and to interpret, amend or revoke any such rules. Notwithstanding the foregoing, the
Board may, in its sole discretion, at any time and from time to time exercise any and all rights and duties of the Committee under the Plan except with respect to matters which are required to be determined in the sole discretion of the Committee
under Rule 16b-3 under the Exchange Act or any successor rule, or Section 162(m) of the Code, or any regulations or rules issued thereunder, or the rules or regulations of any securities exchange or automated quotation system on which the
Common Stock is listed, quoted or traded. 
 Section 3.2 - Expenses; Professional Assistance; Good Faith Actions 

All expenses and liabilities incurred by members of the Committee in connection with the administration of the Plan shall be borne by the
Company. The Committee may employ attorneys, consultants, accountants, appraisers, brokers or other persons. The Committee, the Company and its officers and directors shall be entitled to rely upon the advice, opinions or valuations of any such
persons. All actions taken and all interpretations and determinations made by the Committee in good faith shall be final and binding upon the Company, all Directors to whom shares of Common Stock are issued and all other interested persons. No
member of the Committee shall be personally liable for any action, determination or interpretation made in good faith with respect to the Plan, and all members of the Committee shall be fully protected by the Company in respect to any such action,
determination or interpretation. 
 ARTICLE IV 

OTHER PROVISIONS 

Section 4.1 - Effective Date 

The Plan shall be effective as of the IPO Date. No election under Article II shall be effective with respect to Director Compensation
payable for services performed prior to the IPO Date. 
  

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 Section 4.2 - Conditions to Issuance of Shares 

(a) Notwithstanding anything herein to the contrary, the Company shall not be required to issue or deliver any certificates or make any
book entries evidencing shares of Common Stock, unless and until the Committee has determined, with advice of counsel, that the issuance of such shares is in compliance with all applicable laws, regulations of governmental authorities and, if
applicable, the requirements of any exchange on which the shares of Common Stock are listed or traded, and the shares of Common Stock are covered by an effective registration statement or applicable exemption from registration. In addition to the
terms and conditions provided herein, the Committee may require that a Director make such reasonable covenants, agreements and representations as the Committee, in its discretion, deems advisable in order to comply with any such laws, regulations or
requirements. 
 (b) All Common Stock certificates delivered pursuant to the Plan and all shares issued pursuant to book-entry
procedures are subject to any stop-transfer orders and other restrictions as the Committee deems necessary or advisable to comply with federal, state or foreign securities or other laws, rules and regulations and the rules of any securities exchange
or automated quotation system on which the Common Stock is listed, quoted or traded. The Committee may place legends on any Common Stock certificate or book entry to reference restrictions applicable to the Common Stock. 

(c) The Committee shall have the right to require any Director to comply with any timing or other restrictions with respect to any
election and/or payment under the Plan, including a window-period limitation, as may be imposed in the sole discretion of the Committee. 

(d) No fractional shares of Common Stock shall be issued under the Plan. 

(e) Notwithstanding any other provision of the Plan, unless otherwise determined by the Committee or required by any applicable law, rule
or regulation, the Company shall not deliver to any Director certificates evidencing shares of Common Stock issued in connection with any issuance and instead such shares of Common Stock shall be recorded in the books of the Company (or, as
applicable, its transfer agent or stock plan administrator). 
 Section 4.3 - Compliance with Laws 

The Plan and the issuance and delivery of shares of Common Stock and the payment of money under the Plan are subject to compliance with
all applicable federal, state, local and foreign laws, rules and regulations (including, without limitation, state, federal and foreign securities law and margin requirements) and to such approvals by any listing, regulatory or governmental
authority as may, in the opinion of counsel for the Company, be necessary or advisable in connection therewith. Any securities delivered under the Plan shall be subject to such restrictions, and the person acquiring such securities shall, if
requested by the Company, provide such assurances and representations to the Company as the Company may deem necessary or desirable to assure compliance with all applicable legal requirements. To the extent permitted by applicable law, the Plan and
any agreements entered into under the Plan shall be deemed amended to the extent necessary to conform to such laws, rules and regulations. 
  

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 Section 4.4 - Changes in Capitalization 

In the event of any stock dividend, stock split, combination or exchange of shares, merger, consolidation, spin-off, recapitalization,
other distribution (other than normal cash dividends) of Company assets to stockholders, or any other change affecting the shares of the Company’s stock, the Committee shall make equitable adjustments, if any, to reflect such change with
respect to (i) the kind of shares that may be issued under the Plan and (ii) the number and kind of shares (or other securities or property) underlying deferred stock units held in Director 

Accounts. 
 Section 4.5 - No
Rights as Stockholder 
 The right to receive Common Stock or Deferred Stock under the Plan shall not entitle any person to
any rights as a stockholder with respect to such Common Stock or Deferred Stock unless and until such shares of Common Stock have been issued to such Participant (or recorded in such person’s name in book entry form). 

Section 4.6 - Amendment, Suspension or Termination of the Plan 

The Plan may be wholly or partially amended or otherwise modified, suspended or terminated at any time or from time to time by the
Committee. 
 Section 4.7 - Governing Law 

The Plan and any agreements hereunder shall be administered, interpreted and enforced under the internal laws of the State of Delaware
without regard to conflicts of laws thereof. 
 Section 4.8 - Titles 

Titles are provided herein for convenience only and are not to serve as a basis for interpretation or construction of the Plan.

*        *        *      
  * 
 I hereby certify that the foregoing Plan was duly adopted by the Board of Directors of ReachLocal, Inc. on
February 21, 2010. 
 Executed on this 21st day of February, 2010. 

 

	
	 /s/ Adam F. Wergeles

	Secretary

  

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