Document:

Exhibit 10.23

 

GREENSKY HOLDINGS, LLC

 

EQUITY INCENTIVE PLAN

 

THIS GREENSKY HOLDINGS,
LLC EQUITY INCENTIVE PLAN (this “Plan”) is made effective as of August 24, 2017 (the “Effective Date”),
by GREENSKY HOLDINGS, LLC, a limited liability company organized and existing under the laws of the State of Georgia (the “Company”).

 

R E C I T A L S 

 

A. GreenSky, LLC
previously established the GreenSky, LLC Equity Incentive Plan to advance the interests of GreenSky, LLC and its Affiliates by
providing an equity-based incentive to attract and retain qualified and competent persons who provide services to GreenSky, LLC
and/or its Affiliates and upon whose efforts and judgment the success of GreenSky, LLC and its Affiliates is largely dependent,
by enabling such persons to acquire an equity interest in and participate in the long-term growth and financial success of GreenSky,
LLC and its Affiliates.

 

B. As of the Effective
Date, the Company became the holder of one hundred percent (100%) of the outstanding economic interests in GreenSky, LLC, and GreenSky,
LLC became wholly-owned by the Company.

 

C. In connection
with the foregoing event, (i) outstanding Options to acquire Class A units in GreenSky, LLC were equitably adjusted and converted
into Options in the Company and (ii) outstanding Profits Interests in GreenSky, LLC were equitably adjusted through an automatic
contribution/exchange so that they became/were converted into Profits Interests in the Company having the same general terms and
conditions as the surrendered Profits Interests in GreenSky, LLC.

 

D. In connection
with the foregoing event, the Company also assumed the GreenSky, LLC Equity Incentive Plan (the “Pre-Existing Plan”)
and now amends and restates the Pre-Existing Plan as set forth herein to (i) govern the Incentive Units issued to replace the Options
and Profits Interests described above and (ii) permit the grant of additional Incentive Units to Participants pursuant to the terms
and conditions of the Operating Agreement, this Plan, the Participant’s Services Agreement, if any, and the applicable Grant
Agreement. The Operating Agreement, this Plan, the Participant’s Services Agreement, if any, and the applicable Grant Agreement
are collectively referred to herein as the “Company Governing Documents.”

 

E. No Incentive
Units in GreenSky, LLC are outstanding after the Effective Date.

 

F. It is intended
that this Plan constitute a written compensatory benefit plan (or written compensation contract) under Rule 701 of the Securities
Act for the benefit of the Participants under this Plan.

    	 

    	

    

A G R E E M E N T S 

 

NOW, THEREFORE,
in consideration of the premises and mutual covenants set forth herein, the Company hereby adopts this Plan pursuant to the following
terms and provisions:

 

1. Definitions.
Certain defined terms contained in this Plan have the meanings ascribed to such terms in Appendix 1 hereto. Capitalized
terms not otherwise defined in this Agreement shall have the meanings ascribed to such terms in the Operating Agreement.

 

2. Incentive
Units Subject to this Plan.

 

(a) Subject to adjustment
and/or increase as set forth in Section 5 of this Plan, the number of Incentive Units that may be awarded to Participants
pursuant to the terms of the Company Governing Documents shall not in the aggregate exceed 1,678,997.07, which Incentive Units
may consist of grants of (i) Class A Units, (ii) Options and/or (iii) Profits Interests. Incentive Units granted previously under
the Pre-Existing Plan shall reduce the aggregate number of Incentive Units that may be awarded under this Plan. Notwithstanding
the foregoing, however, Profits Interests granted under the Plan or the Pre-Existing Plan in return for the Participant’s
agreement to cap the value of any outstanding Options (granted under the Plan, the Pre-Existing Plan or otherwise) held by such
Participant shall not reduce the number of Incentive Units that may be awarded under the Plan.

 

(b) Notwithstanding
Section 2(a) hereof, (i) any awards of Incentive Units under this Plan or the Pre-Existing Plan that are forfeited by a
Participant and (ii) any Vested Incentive Units issued under this Plan or the Pre-Existing Plan (including those issued in return
for Incentive Units in GreenSky, LLC) that are repurchased by the Company shall again be available for award under this Plan. The
number of Incentive Units to which this Plan is subject may be increased to the extent and in the manner set forth in the Operating
Agreement.

 

3. Eligibility.
The Administrator may designate any Manager, executive or other service provider of the Company and/or any of its Affiliates as
a Participant in this Plan in accordance with the terms and conditions of the Company Governing Documents.

 

4. Terms of
Incentive Units.

 

(a) General.
Subject to the provisions of this Plan and the Operating Agreement, each Grant Agreement shall be in such form and shall contain
such terms and conditions, including vesting terms, as the Administrator shall deem appropriate. The provisions of separate Grant
Agreements need not be identical, and successive grants may be made to a Participant whether or not any award of Incentive Units
previously granted to the Participant remains outstanding. Each Grant Agreement shall specify (i) the type of Incentive Unit awarded,
e.g., Class A Units, Options or Profits Interests, (ii) the number of Incentive Units with respect to which the award is subject
and (iii) the Exercise Price or Profits Interest Threshold, if applicable, pertaining to such award, subject to the limitations
and conditions set forth in Section 2. In no event may the Exercise Price or Profits Interest Threshold of an Incentive
Unit be less than the Liquidation FMV of the underlying Units as of the date of grant of the Incentive Unit, except as otherwise
set forth in Section 8(e) below.

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(b) Vesting.
Unless otherwise determined by the Administrator, each award of Incentive Units granted under this Plan shall vest and be subject
to forfeiture pursuant to the terms and conditions set forth in the Company Governing Documents and may (but is not required to)
provide for accelerated vesting in accordance with the terms and conditions of the Company Governing Documents in the event of
a Sale of the Business and/or the Participant’s (i) death, (ii) Disability (as defined in the Operating Agreement) or (iii)
termination of the provision of services or employment with the Company or any of its Affiliates by the Company or an Affiliate
without Cause or by the Participant for Good Reason.

 

(c) Consideration.
Each grant of an award of Incentive Units may be made without any additional consideration or in consideration of a payment by
the Participant, as may be specified in the applicable Grant Agreement for such grant. Unless the Company Governing Documents provide
otherwise, the Participant will be required to pay all required consideration, including without limitation the Exercise Price,
if applicable, in cash or cash equivalent; provided, however, that the Administrator may, in its sole discretion,
permit the Participant to pay any required consideration, in whole or in part, by promissory note or delivery or withholding of
Vested Incentive Units having a Liquidation FMV on the date of payment equal to the consideration the Participant is required to
pay.

 

(d) Joinder to
Operating Agreement. As a condition to the grant of an award of Incentive Units under this Plan and any applicable Grant Agreement,
to the extent a Participant has not already executed the signature page of the Operating Agreement or joinder agreement thereto,
the Participant shall execute a joinder agreement to the Operating Agreement agreeing to be bound by the terms of the Operating
Agreement; provided, however, that if the Participant refuses to sign such joinder agreement, the Participant will
forfeit such grant pursuant to this Plan, and the applicable Grant Agreement shall be null and void ab initio and of no
force or effect, and the Company shall have no obligations to the Participant with respect to the forfeited award of Incentive
Units.

 

(e) Section 83(b)
Election. As a condition to each grant of an award of Profits Interests under the Plan, unless the Administrator specifically
provides otherwise, each Participant in respect of the Participant’s award of Profits Interests will be required to file
an election pursuant to Section 83(b) of the Code with respect to such award of Profits Interests; provided, however,
that if the Participant refuses or fails to timely file such election pursuant to Section 83(b) of the Code, the Participant will
forfeit the award of Profits Interests granted under this Plan, the applicable Grant Agreement shall be null and void ab initio
and of no force and effect and the Company will have no obligations to the Participant with respect to the forfeited award of Profits
Interests.

 

(f) Distributions.
Each Participant shall be entitled to receive distributions, if any, with respect to the Participant’s Incentive Units pursuant
to the terms and conditions of the Company Governing Documents (including, without limitation, Article VI of the Operating Agreement).

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5. Adjustments.

 

(a) General.
Subject to the terms and conditions of the Company Governing Documents, in the event that the Administrator determines in its reasonable
discretion that any sale or other extraordinary distribution (whether in the form of cash, Membership Units, securities or other
property), recapitalization, reorganization, merger, consolidation, issuance or exchange involving Incentive Units, other ownership
interests or other securities of the Company, any incorporation of the Company or any parent or any other transaction or event
affects the Incentive Units such that an adjustment is determined by the Administrator in its reasonable discretion to be appropriate
in order to prevent dilution or enlargement of the benefits or potential benefits intended to be made available under this Plan
or provide for continuation or assumption of the Incentive Units by the surviving entity or its parent, then the Administrator
shall make or provide for, in such manner as it deems equitable, adjustments in any or all of: (i) the number of the Incentive
Units, other ownership interests or other securities of the Company or any parent (or number and kind of other securities or property
subject to awards) with respect to which awards may be made under this Plan and the applicable Exercise Price or Profits Interest
Threshold, if any, or (ii) the number of Incentive Units, other ownership interests or other securities of the Company (or number
and kind of other securities or property subject to awards) and the applicable Exercise Price or Profits Interest Threshold, if
any, subject to outstanding awards made under this Plan; provided, however, that any such adjustment that would materially
and adversely affect the Participants’ Incentive Units granted under their respective Grant Agreements shall require the
prior written consent of a majority-in-interest of such materially and adversely affected Participants; and provided, further
that, for the avoidance of doubt, the issuance of additional Units or Incentive Units in the Company or the formation of a parent
and corresponding adjustments pursuant to this Section 5 will not trigger any adjustments or require written consent pursuant
to this Section 5.

 

(b) Liquidity Event.
In connection with the occurrence of a Liquidity Event, unless otherwise set forth in an applicable Grant Agreement, the Administrator
is authorized (but not obligated) to make adjustments in the terms and conditions of outstanding Incentive Units, including the
following (or any combination thereof): (i) continuation or assumption of such outstanding Incentive Units under this Plan by the
Company (if it is the surviving entity) or by the surviving entity or its parent; (ii) substitution by the surviving entity or
its parent of Incentive Units or other stock or securities of the surviving entity or its parent with substantially the same terms
as the outstanding Incentive Units; (iii) accelerated vesting of outstanding Incentive Units immediately prior to the occurrence
of such event, (iv) cancellation (other than in connection with an Initial Public Offering) of any outstanding Incentive Units
that are not (and will not become) vested on or prior to the Liquidity Event (with or without any payment therefore) or (v) cancellation
and redemption (other than in connection with an Initial Public Offering) of any outstanding Incentive Units that are (or will
become) vested on or prior to the Liquidity Event for payment equal to the Liquidation FMV of the Incentive Units, which, in case
of an Option, shall mean the value equal to (A) the number of Vested Incentive Units subject to the Option multiplied by (B) the
amount, if any, by which the Liquidation FMV of the underlying Class A Units exceeds the Exercise Price of the Option. If the Incentive
Unit is not vested on or prior to the Liquidity Event or the Liquidation FMV of the underlying Class A Units does not exceed the
Exercise Price of the Option on the date of the Liquidity Event, the Administrator may cancel such Incentive

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Units on the date of the
Liquidity Event (other than in connection with an Initial Public Offering) without any payment of consideration therefor.

 

(c) No Limitation
on Other Rights. Without limiting the generality of the foregoing, the existence of outstanding awards granted under this Plan
shall not affect in any manner the right or power of the Company or any of its Affiliates to make, authorize or consummate:

 

(i) any
or all adjustments, recapitalizations, reorganizations or other changes in its capital structure or its business;

 

(ii) any
merger or consolidation;

 

(iii) its
dissolution or liquidation;

 

(iv) any
sale, transfer or assignment of all or any part of its assets or business;

 

(v) the
payment of any distribution to its Members or other equity owners; or

 

(vi) any
other act, proceeding or transaction, whether of a similar character or otherwise.

 

6. Transferability
of Awards. No award of Incentive Units shall be subject to alienation, assignment, pledge, levy, charge or other transfer
other than as set forth in the Company Governing Documents. Each grant of Incentive Units shall provide that, during the period
or periods of vesting, the transferability of the Incentive Units shall be prohibited or restricted in the manner specified in
the Company Governing Agreements (which restrictions may include, without limitation, rights of first refusal in the Company, tag-along
rights or drag-along rights). Any attempt to make any such prohibited transfer shall be void and shall void the Participant’s
award, and the Participant will have no further rights with respect to such awards.

 

7. Administration.

 

(a) Powers and
Duties. This Plan shall be administered by the Administrator. Subject to the terms of this Plan, the Operating Agreement, and
applicable law, and in addition to other express powers and authorizations conferred on the Administrator by this Plan, the Administrator
shall have full power and authority to:

 

(i) designate
Participants;

 

(ii) designate
those Affiliates or other entities whose Managers, executives and other service providers may participate in this Plan;

 

(iii) determine
the number and type of Incentive Units to be awarded, or with respect to which payments, rights or other matters are to be calculated
in connection with any award under this Plan;

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(iv) determine
the terms and conditions of any award under this Plan, including the Exercise Price or Profits Interest Threshold, if applicable,
as well as vesting and restrictive covenants, if any; provided, however, if a Participant is a party to a Services
Agreement, such restrictive covenants shall be as provided in the Participant’s Service Agreement;

 

(v) determine
and/or increase the vested portion of any award under this Plan;

 

(vi) determine
whether, to what extent, and under what circumstances awards under this Plan may be settled in cash, Membership Units or other
securities or other property, or suspended and the method or methods by which the awards under this Plan may be settled or suspended;

 

(vii) make
appropriate adjustments in order to minimize any adverse accounting impact of any award of Incentive Units under this Plan;

 

(viii) interpret,
administer, reconcile any inconsistency, correct any defect and/or supply any omission in this Plan and any instrument or agreement
relating to, or any award made under this Plan, subject to the provisions of the Company Governing Documents;

 

(ix) establish,
amend, suspend or waive such rules and regulations and appoint such agents or advisors as it shall deem appropriate for the proper
administration of this Plan, and the Administrator or any person to whom duties or powers have been delegated as aforesaid, may
employ one or more persons to render advice with respect to any responsibility the Administrator or such person may have under
the Plan; and

 

(x) make
any other determination or take any other action that the Administrator, in its sole discretion, deems necessary or desirable for
the administration of this Plan; provided, that if any such determination or action would materially and adversely affect
the Participants’ interests granted under their respective Grant Agreements, such determination or action shall require the
prior written consent of a majority-in-interest of such materially and adversely affected Participants; provided, however,
that for the avoidance of doubt, the creation or issuance of additional awards or Incentive Units or any other class or series
of Membership Units (including any amendments to the Company Governing Documents that may be required to establish the rights and
preferences of, and restrictions applicable to, any such other class or series of such additional awards) shall not of itself constitute
a variation, modification or abrogation of the class rights of the holders of any class or series of outstanding awards and shall
not be regarded as an impairment of the Participant’s rights that would require the Participant’s prior written consent.

 

(b) Actions Binding.
Subject to the terms of the Operating Agreement, unless otherwise expressly provided in this Plan, all designations, determinations,
interpretations and

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other decisions under or with respect to
this Plan, any award made under this Plan or any document evidencing any and all Incentive Units shall be within the sole discretion
of the Administrator, may be made at any time and shall be final, conclusive and binding upon all Persons, including the Company,
any of its participating Affiliates, any Participant, any holder of Incentive Units and any holder or beneficiary of any award
made under this Plan and any Member. Such designations, determinations, interpretations and decisions by the Administrator need
not be the same with respect to each Participant (whether or not such Participants are similarly situated).

 

(c) No Liability.
No member of the Administrator shall be liable for any action or determination made in good faith with respect to this Plan or
any award made under this Plan.

 

(d) Withholding
or Deduction for Taxes. A Participant may be required to pay to the Company or any of its Affiliates, and the Company and its
Affiliates shall have the right and are hereby authorized to withhold from any payment due or transfer made under any Grant Agreement
or under this Plan, the amount (in cash or, at the election of the Company, securities or other property) of any applicable federal,
state, local or foreign withholding taxes in respect of Incentive Units or any payment or transfer under a Grant Agreement or this
Plan and to take such other action as may be necessary in the opinion of the Administrator to satisfy all obligations for the payment
of such taxes; provided, that notwithstanding anything to the contrary in the forgoing, in connection with any payment under
this Plan or any applicable grant agreement made in Membership Units or Incentive Units, the Company may, in its sole discretion,
satisfy any withholding requirement, in whole or in part, by having the Company withhold vested Class A Units or vested Incentive
Units having a Liquidation FMV on the date the tax is to be determined equal to the minimum statutory total withholding tax that
could be imposed on the transaction.

 

8. Miscellaneous.

 

(a) Impact on Other
Benefits. This Plan shall not be construed to impact or cause the denial of any benefits to which any Participant may be entitled
under any other benefit plan of the Company or any of its Affiliates. Notwithstanding anything to the contrary contained in the
foregoing, neither this Plan nor any award granted under this Plan shall form any part of a Participant’s compensation or
count as compensation for any purpose under any other benefit plan of the Company or any of its Affiliates, or otherwise.

 

(b) No Right to
Awards or Other Rights. No Person shall have any claim to receive any award under this Plan. There is no obligation for uniformity
of treatment of Participants regarding the number of Incentive Units awarded or the manner in which awards are made. The terms
and conditions made under this Plan need not be the same with respect to each Participant. Except as otherwise provided in the
Operating Agreement or any Grant Agreement, any action taken hereunder shall not be construed as conferring upon any Participant
any right (i) of ownership in the Company or any Affiliate; (ii) to participate in the management of the business and affairs of
the Company or any of the Company’s Affiliates; or (iii) to vote on or approve any matters requiring the consent or approval
of any Member(s) of the Company.

 

(c) Delegation.
Subject to the terms of this Plan, the Operating Agreement, the provisions of any Grant Agreement and applicable law, the Administrator
may delegate to one or more officers or managers of the Company or any of its Affiliates, or to a committee of such

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officers or managers,
the authority, subject to such terms and limitations as the Administrator shall determine, to award Incentive Units or to make
adjustments, in accordance with the provisions of Section 5, with respect to Incentive Units held by Participants.

 

(d) Acceleration
of Exercisability and Vesting. The Administrator shall have the power to accelerate the time at which Incentive Units, or any
part thereof, will vest in accordance with this Plan, notwithstanding the provisions in the applicable Grant Agreement stating
the time or times during which it will vest.

 

(e) Other Transactions.
Subject to the terms and conditions of the Company Governing Documents, in connection with a merger, acquisition or other such
similar transaction or the formation of a holding company or similar transaction, the Administrator may grant under this Plan an
award in exchange for the assumption and replacement of an award that was not granted under this Plan (including but not limited
to an award that was granted by the Company or any of its Affiliates, an award that was granted by another corporation or entity
that is acquired by the Company or any of its Affiliates by merger or otherwise, or an award granted under the Pre-Existing Plan
in connection with the events described in the recitals to this Plan), and any such award or combination of awards so granted under
this Plan may or may not cover the same number of equity interests as had been covered by the assumed award and shall be subject
to such other terms, conditions and discretion as the Administrator considers appropriate under the circumstances in order to preserve
for the Participant the economic value of such assumed award at such Exercise Price or Profits Interest Threshold as the Administrator
determines necessary to achieve preservation of such economic value.

 

(f) Other Laws.
The Administrator may refuse to issue or transfer any Incentive Units if, acting in its sole discretion, it determines that the
issuance or transfer of such Incentive Units would violate the Operating Agreement or any applicable law or regulation. Without
limiting the generality of the foregoing, no award of Incentive Units hereunder shall be construed as an offer to sell securities
of the Company, and no such offer shall be outstanding, unless and until the Company in its sole discretion has determined that
any such offer, if made, would be in compliance with all applicable securities laws.

 

(g) Severability.
If any provision of this Plan or any award made hereunder is, becomes or is deemed to be invalid, illegal or unenforceable in any
jurisdiction or as to any Person or award, or would disqualify this Plan or any award under any law deemed applicable by the Administrator,
such provision shall be constructed or deemed amended to conform to all applicable laws, or if it cannot be construed or deemed
amended without, in the determination of the Administrator, materially altering the intent of this Plan or the award, such provision
shall be stricken as to such jurisdiction, Person or award and the remainder of this Plan and any such award shall remain in full
force and effect.

 

(h) Governing
Law. This Plan, all Grant Agreements, all awards and any and all claims or causes of action, disputes, controversies or
legal proceedings (whether in contract, tort, equity or under any other theory) arising out of, under, pursuant to, or in any
way relating to this Plan, any Grant Agreement or the transactions
contemplated hereby and thereby or the negotiation, execution, performance or enforcement hereof or thereof, including any and
all claims (whether in contract, tort, equity or under any other theory) as to the scope, validity, enforcement,

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interpretation,
construction, and effect hereof and thereof, shall be governed by and enforced with the laws of the State of Georgia, without regard
to the conflicts of law principles that would result in the application of any law other than the law of the State of Georgia.
The Company and each Participant in each such Participant’s Grant Agreement will agree to the foregoing and will further
agree that any suit, action or proceeding against the other arising out of or relating to this Plan, the Participant’s award
and Grant Agreement shall only be brought in any federal or state court located in the State of Georgia, and each party will agree
to submit to the exclusive jurisdiction of such courts for the purpose of any such suit, action or proceeding, and waives any objection
related thereto. The Company and the Participant will further agree that service of any process, summons, notice or document by
U.S. registered mail to such party’s respective address as provided in the Participant’s Grant Agreement shall be effective
service of process for any action, suit or proceeding in the State of Georgia with respect to any matters to which it has submitted
to jurisdiction in the Participant’s Grant Agreement.

 

(i) Headings and
Subheadings; Rule of Construction. Headings and subheadings in this Plan are inserted for convenience only and are not to be
considered in the construction or interpretation or this Plan or any provision thereof. The word “including” means
“including, without limitation.”

 

(j) Interpretation.
The terms defined in the singular shall have a comparable meaning when used in the plural, and vice versa.

 

(k) Gender.
The masculine, as used herein, shall be deemed to include the feminine and the singular to include plural, except where the context
requires a different construction.

 

(l) Amendment to
the Operating Agreement. Neither the adoption of this Plan nor any award made hereunder shall restrict in any way any amendment
to the Operating Agreement in accordance with the terms of the Operating Agreement.

 

(m) Amendment and
Termination. The Administrator may amend, alter, suspend, discontinue, or terminate this Plan or any portion thereof at any
time; provided, that any such amendment, alteration, suspension, discontinuance or termination that would materially and adversely
affect the rights of any Participant shall not to that extent be effective without the written consent of a majority-in-interest
of all such materially and adversely affected Participants, taking in account, for such purpose, all such outstanding Incentive
Units, whether or not then vested; provided, further, that such consent shall not be required with respect to an
amendment made to conform this Plan to applicable law or the Operating Agreement, as currently in effect or as the Operating Agreement
may subsequently be amended, restated, supplemented or otherwise modified. Nothing in this Plan or in any Grant Agreement shall
require the consent of any holder of any Incentive Units to any amendment of the Operating Agreement. For the avoidance of doubt,
the creation or issuance of additional awards, Membership Units or Incentive Units of the same or any other class or series (including
any amendments to the Company Governing Documents that may be required to establish the rights and preferences of, and restrictions applicable
to, any such other class or series of such additional awards) shall not of itself constitute a variation, modification or abrogation
of the class rights of the holders of any class or series of outstanding awards and shall not be regarded as an impairment of the
Participant’s rights that would require the

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Participant’s prior written consent. Termination of this Plan will not
affect the rights of the Participant or its successors under any awards outstanding hereunder at the time of such termination.

 

(n) Conflict Between
this Plan and the Operating Agreement. This Plan and any Grant Agreement are subject to the Operating Agreement, the terms
and provision of which are hereby incorporated herein by reference. In the event of a conflict between any term or provision contained
herein or in a Grant Agreement and a term or provision of the Operating Agreement, the applicable terms and provisions of the Operating
Agreement will govern and prevail.

 

(o) No Employment
or Service Contract. Neither this Plan nor any award granted under this Plan shall (i) confer upon any person any right to
employment or other service or continuance of employment or other service by the Company or any of its Affiliates, (ii) constitute
a contract of employment or service or impose on the Company or any of its Affiliates any obligations to retain the Participant
as an employee or other service provider of the Company or any of its Affiliates, (iii) change the status of the Participant’s
employment or service, or (iv) change the Company or any of its Affiliates’ policies regarding termination of employment
or service. For purposes of this Plan, the continuous employment or service of the Participant with the Company or any of its Affiliates
shall not be deemed interrupted, and the Participant shall not be deemed to have ceased to provide services or to be employed by
the Company or any of its Affiliates, by reason of (i) the transfer of his or her service or employment among the Company or any
of its Affiliates or (ii) the change in the Participant’s relationship from employment to other service or from other service
to employment. Further, absence on leave approved in accordance with the policies, procedures and practices of the Company or any
of its Affiliates shall not be considered interruption or termination of service of any Participant for any purposes of this Plan
or awards granted hereunder.

 

(p) No Tax Minimization
Obligation. The Company has no duty or obligation to minimize the tax consequences of any Incentive Units granted to a Participant
under this Plan.

 

(q) Compliance with
Section 409A of the Code. This Plan and any Grant Agreement is intended to be exempt from or comply with, and shall be administered
in a manner that is intended to be exempt from or comply with, Section 409A of the Code and shall be construed and interpreted
in accordance with such intent; to the extent that a payment and/or benefit under the Plan is subject to Section 409A of the Code,
it shall be paid in a manner that will comply with Section 409A of the Code, including proposed, temporary or final regulations
or any other guidance issued by the Secretary of the Treasury and the Internal Revenue Service with respect thereto. Any provision
of this Plan or any Grant Agreement that would cause a payment and/or benefit to fail to be exempt from or satisfy Section 409A
of the Code shall have no force and effect until amended to be exempt from or comply with Section 409A of the Code (which amendment
may be retroactive to the extent permitted by Section 409A of the Code). Notwithstanding the foregoing, the Company and its Affiliates
shall not be liable to any Participant or any other Person if an award of Incentive Units fails to be exempt from or comply with
Section 409A of the Code.

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(r) This Plan shall
be unfunded and shall not create (or be construed to create) a trust or separate fund.

 

(s) Participants shall
provide the Company with written statement setting forth the name and contact information of the Participant’s Beneficiary.

 

(t) The Company is
an intended third-party beneficiary under this Plan and shall have the rights, power, and authority to enforce the provisions of
this Plan.

 

9. Effective
Date and Termination Date. This Plan is effective as of the Effective Date, and shall terminate on (and no further awards
shall be granted on or after) July 30, 2025 (i.e., the tenth (10th) anniversary of the effective date of the Pre-Existing Plan),
unless sooner terminated. Notwithstanding the preceding sentence, this Plan shall continue in effect in respect of all awards which
are outstanding as of such termination date.

 

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left blank.]

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Appendix 1 

 

Definitions

 

(a) “Administrator”
means the Managers of the Company except that the Managers may designate another person to perform some or all of the Managers’
functions under this Plan; provided that the authority of any person appointed by the Managers will be subject to such terms and
conditions as the Managers may prescribe and will be coextensive with, and not in lieu of, the authority of the Managers.

 

(b) “Affiliate”
has the meaning ascribed to such term in the Operating Agreement.

 

(c) “Award
Schedule” means the award schedule attached to the Grant Agreement applicable to an award of Incentive Units granted
under this Plan to a Participant, which sets forth, in the case of a Participant, the Participant’s name, the number of Incentive
Units being granted, the vesting schedule or other terms and conditions that the Administrator has specified for such Incentive
Units, including, any Exercise Price or Profits Interest Threshold, if applicable.

 

(d) “Beneficiary”
means the Person or Persons designated by the Participant, in a writing provided to the Company prior to the Participant’s
death, to receive amounts payable to the Participant under the Company Governing Documents upon the Participant’s death.
In the absence of such a written beneficiary designation, the Beneficiary shall be the Participant’s surviving spouse, or,
if none, the Participant’s estate.

 

(e) “Cause”
as a reason for termination of a Participant’s provision of services shall have the meaning given to such term in the Participant’s
Services Agreement. If the Participant is not a party to a Services Agreement or is not a party to a Services Agreement in which
such term is defined, then unless otherwise defined in the applicable Grant Agreement, “Cause” means (i) the negligent
or willful continued failure of the Participant to substantially perform the Participant’s duties with the Company or any Affiliate
(other than any such failure resulting from any mental or physical impairment of the Participant, but specifically including any
material failure by the Participant to meet reasonable performance expectations set forth by the Company or any Affiliate); (ii)
the failure of the Participant to abide by the reasonable and lawful directives of the Managers of the Company, (iii) the Participant’s
commitment of any act which, if prosecuted, would constitute a felony, or the Participant’s commitment or conviction of, or plea
of no contest to, any crime involving dishonesty, fraud or moral turpitude; (iv) any conduct by the Participant that causes material
harm to the business, standing or reputation of the Company or any Affiliate or Company’s Members; or (v) any material breach
by the Participant of any material obligations the Participant may owe to the Company or any Affiliate or Company’s Members.

 

(f) “Class
A Units” shall have the meaning ascribed to such term in the Operating Agreement.

 

(g) “Code”
means the Internal Revenue Code of 1986, as amended from time to time.

    	12

    	

    

(h) “Company
Governing Documents” has the meaning ascribed to such term in the recitals of this Plan.

 

(i) “Effective
Date” has the meaning ascribed to such term in the introductory paragraph of this Plan.

 

(j) “Exercise
Price” shall mean the exercise price per Class A Unit purchasable under an Option, which shall be determined by the Administrator
at the time of grant of the Option. The exercise price may not be less than the Liquidation FMV of the underlying Class A Unit
as of the date of grant of the Option, except as otherwise set forth in Section 8(e) of this Plan.

 

(k) “Good
Reason” shall have the meaning assigned such term in the Participant’s Services Agreement. If the Participant is
not a party to a Services Agreement in which such term is defined, then unless otherwise defined in the applicable Grant Agreement,
“Good Reason” means, without the Participant’s written consent, and only with respect to the Participant’s
employment with the Company or any of its Affiliates:

 

(i) any
action taken by the Company or any of its Affiliates which results in a material reduction in the Participant’s authority,
duties or responsibilities;

 

(ii) the
assignment to the Participant of duties that are materially inconsistent with Participant’s authority, duties or responsibilities;

 

(iii) any
material decrease in the Participant’s base salary or annual bonus opportunity;

 

(iv) the
relocation of the Participant’s current place of employment, or any requirement that Participant relocate outside of the
Participant’s current metropolitan area; provided, however, this subsection (iv) shall not apply in the case of business
travel which requires the Participant to relocate temporarily for periods of 30 days or less;

 

(v) the
failure by the Company or any Affiliate to pay to the Participant any portion of the Participant’s base salary or annual
bonus within 10 days after the date the same is due; or

 

(vi) any
material failure by the Company or any Affiliate to comply with the terms of the Participant’s Services Agreement.

 

Notwithstanding the above,
and without limitation, “Good Reason” shall not include any resignation by the Participant where Cause for the Participant’s
termination by the Company or an Affiliate exists. The Participant must give the Company or Affiliate notice of any event or condition
that would constitute “Good Reason” within 30 days of the event or condition which would constitute “Good Reason,”
and upon the receipt of such notice the Company or Affiliate shall have 30 days to remedy such event or condition. If such event
or condition is not remedied within such 30-day period, any termination of employment or service by the Participant

    	13

    	

    

for “Good Reason”
must occur within 30 days after the period for remedying such condition or event has expired.

 

(l) “Grant
Agreement” has the meaning ascribed to such term in the Operating Agreement.

 

(m) “Grant
Date” means the date specified by the Administrator on which a grant of an award under this Plan shall become effective
and is granted pursuant to this Plan. The Grant Date shall not be earlier than the date on which the Administrator takes action
with respect thereto.

 

(n) “Initial
Public Offering” shall have the same meaning ascribed to such term in the Operating Agreement.

 

(o) “Liquidity
Event” has the same meaning ascribed to such term in the Operating Agreement.

 

(p) “Liquidation
FMV” shall mean the amount that would be received in respect of such Incentive Unit if all the Company’s assets
were sold at fair market value and the proceeds distributed in complete liquidation of the Company.

 

(q) “Member”
has the same meaning ascribed to such term in the Operating Agreement.

 

(r) “Membership
Units” or “Units” shall have the same meanings ascribed to such terms in the Operating Agreement.

 

(s) “Operating
Agreement” means that Operating Agreement of the Company, dated as of August 24, 2017, as may be amended, restated, supplemented
or otherwise modified from time to time.

 

(t) “Options”
shall mean an Incentive Unit comprised of an option to purchase Class A Units in accordance with the terms and conditions set forth
in the Grant Agreement.

 

(u) “Participant”
shall mean such Person who is eligible for and selected by the Administrator to receive, as determined by the Administrator, an
award of Incentive Units under the Plan, and who has executed a Grant Agreement.

 

(v) “Person”
has the meaning ascribed to such term in the Operating Agreement.

 

(w) “Plan”
means this GreenSky Holdings, LLC Equity Incentive Plan as herein set forth and as it may be amended, restated, supplemented or
otherwise modified from time to time as provided herein.

 

(x) “Profits
Interest Threshold” shall have the same meaning ascribed to such term in the Operating Agreement, as modified pursuant
to Section 8(e) of this Plan. The Profits Interest Threshold shall be (i) reduced,
as appropriate, for cash or property distributed pursuant to

    	14

    	

    

the terms of the Operating Agreement and (ii) adjusted to take into
account any additional Capital Contributions made to the Company by any Member, to the minimum extent necessary as determined by
the Administrator, in good faith, to prevent any such distributions resulting in any inequitable dilution in any outstanding Profits
Interests and to prevent any such Capital Contributions from causing holders of Profits Interests from recognizing income solely
as the result of such Capital Contributions.

 

(y) “Profits
Interests” shall have the same meaning ascribed to such term in the Operating Agreement.

 

(z) “Sale
of the Business” shall have the same meaning ascribed to such term in the Operating Agreement.

 

(aa) “Securities
Act” shall have the meaning ascribed to such term in the Operating Agreement.

 

(bb) “Services
Agreement” means an employment agreement, a consulting agreement or other agreement between a Participant and the Company
or any of its Affiliates setting forth the terms of employment or provision of consulting services or other key provisions in connection
with or related thereto.

    	15

    	

    

GREENSKY HOLDINGS, LLC

 

AMENDMENT NO. 1 TO EQUITY INCENTIVE
PLAN

 

Effective as of March
1, 2018, the GreenSky Holdings, LLC Equity Incentive Plan (the “Plan”) is hereby amended by deleting Section 2 thereof
in its entirety and inserting the following in lieu thereof:

 

“2. Incentive
Units Subject to this Plan. 

 

(a) Subject to adjustment
and/or increase as set forth in Section 5 of this Plan, the number of Incentive Units that may be awarded to Participants
pursuant to the terms of the Company Governing Documents shall not in the aggregate exceed the maximum number of Incentive Units
permitted under the Operating Agreement, which Incentive Units may consist of grants of (i) Class A Units, (ii) Options and/or
(iii) Profits Interests. Incentive Units granted previously under the Pre-Existing Plan shall reduce the aggregate number of Incentive
Units that may be awarded under this Plan. Notwithstanding the foregoing, however, Profits Interests granted under the Plan or
the Pre-Existing Plan in return for the Participant’s agreement to cap the value of any outstanding Options or any outstanding
warrants to purchase Class A Units (granted under the Plan, the Pre-Existing Plan or otherwise) held by such Participant shall
not reduce the number of Incentive Units that may be awarded under the Plan.

 

(b) Notwithstanding
Section 2(a) hereof, (i) any awards of Incentive Units under this Plan or the Pre-Existing Plan that are forfeited by a
Participant and (ii) any Vested Incentive Units issued under this Plan or the Pre-Existing Plan (including those issued in return
for Incentive Units in GreenSky, LLC) that are repurchased by the Company shall again be available for award under this Plan. The
number of Incentive Units to which this Plan is subject may be increased to the extent and in the manner set forth in the Operating
Agreement.”Exhibit 10.24

 

GREENSKY HOLDINGS, LLC

 

EQUITY INCENTIVE PLAN

 

CLASS A UNIT OPTION AGREEMENT

 

THIS CLASS A UNIT
OPTION AGREEMENT (this “Option Agreement”) is entered into as of [________________ __], 201[__], by and
between GreenSky Holdings, LLC, a Georgia limited liability company (“the Company”), and [_________________]
(“Employee”).

 

W I T N E S S E T H:

 

WHEREAS, in connection
with Employee’s service with the Company, the Company desires to grant to Employee certain options to purchase Class A Units
in the Company; and

 

WHEREAS, capitalized
terms not otherwise defined in this Option Agreement shall have the meanings ascribed to such terms in the GreenSky Holdings, LLC
Equity Incentive Plan (the “Plan”) or, if not in the Plan, in the Operating Agreement of the Company dated as
of August 24, 2017 (the “Operating Agreement”). This Option Agreement is subject to the terms, conditions and
restrictions set forth in the Plan.

 

WHEREAS, these
Options are being granted pursuant to the Plan and the Operating Agreement and have been approved by the Managers of the Company.

 

Therefore, the parties
hereto agree as follows:

 

1. Grant of
Option. The Company hereby grants to Employee the right and option to purchase from the Company, on the terms and subject
to the conditions set forth in the Plan and this Option Agreement, [_______] Class A Units of the Company (such units, the “Option
Units”; such option, the “Option”). As set forth in the Plan and the Operating Agreement, an Incentive
Unit includes an option to purchase Class A Units in accordance with the terms and conditions set forth in the relevant Option
Agreement. The date of grant of the Option (the “Grant Date”) is [___________], 201[__]. The Options will become
vested as set forth in Section 3 below and be deemed exercised as set forth in Section 4 below.

 

2. Exercise
Price of the Option. The exercise price for the Option Units per Class A Unit (the “Exercise Price”)
will be equal to $[___________], which is equal to the Liquidation FMV, as defined below, of a Class A Unit on the Grant Date.

 

3. Vesting
of the Option. Subject to the earlier expiration or termination of this Option in accordance with its terms, the Options
granted under this Option Agreement will become vested as follows:

 

(a) The
Options will become vested with respect to twenty percent (20%) of the underlying Class A Units on the first (1st) anniversary
of the Grant Date, provided

    	 

    	

    

Employee remains
in the continuous service of the Company from the Grant Date through such date.

 

(b) The
Options will become vested with respect to an additional twenty percent (20%) of the underlying Class A Units on the second (2nd)
anniversary of the Grant Date, provided Employee remains in the continuous service of the Company from the Grant Date through such
date.

 

(c) The
Options will become vested with respect to an additional twenty percent (20%) of the underlying Class A Units on the third (3rd)
anniversary of the Grant Date, provided Employee remains in the continuous service of the Company from the Grant Date through such
date.

 

(d) The
Options will become vested with respect to an additional twenty percent (20%) of the underlying Class A Units on the fourth (4th)
anniversary of the Grant Date, provided Employee remains in the continuous service of the Company from the Grant Date through such
date.

 

(e) The
Options will become vested with respect to the final twenty percent (20%) of the underlying Class A Units on the fifth (5th) anniversary
of the Grant Date, provided Employee remains in the continuous service of the Company from the Grant Date through such date.

 

Notwithstanding the
foregoing, the Options will become vested with respect to one hundred percent (100%) of the underlying Class A Units on a Sale
of the Business (as defined in the Operating Agreement), to the extent not previously vested, provided (i) Employee remains in
the continuous service of the Company from the Grant Date until the Sale of the Business or the termination of the Options in connection
with the Sale of the Business, and (ii) to the extent requested by the Company, Employee agrees to continue working for the Company
for ninety (90) days following the Sale of the Business on no less favorable terms and conditions as in effect prior thereto.

 

4. Exercise
of Option.

 

(a) Subject
to Section 27 below, the Option shall be deemed exercised, to the extent vested, as set forth in this Section 4. To the extent
still outstanding and not previously deemed exercised, the Option shall be deemed exercised for the then vested Option Units on
the earlier of (i) the date which is ten (10) years following the Grant Date, (ii) the thirtieth (30th) day following the termination
of Employee’s service with the Company and (iii) the Sale of the Business provided that, to the extent Section 409A of the
Internal Revenue Code of 1986, as amended (the “Code”), applies and it is necessary to avoid non-compliance therewith,
the Sale of the Business constitutes a change in the ownership or effective control of the Company, or in the ownership of a substantial
portion of the assets of the Company, within the meaning of Section 409A of the Code. Except as otherwise set forth below, the
Class A Units to be delivered upon the deemed exercise of the Option shall be delivered to Employee, or Employee’s successor
on Employee’s death, no later than thirty (30) days following the day that the Option is deemed
exercised.

    	2

    	

    

Notwithstanding anything herein to the contrary, the Option may not be exercised (or deemed exercised) by Employee or
Employee’s successor on Employee’s death, at a time selected by Employee or Employee’s successor on Employee’s
death, in Employee’s or Employee’s successor’s discretion, but can only be exercised upon the occurrence of a
“deemed exercise” as set forth in this subsection 4(a).

 

(b) For
purposes of this Section 4, it shall not be considered a termination of Employee’s service with the Company if the termination
of Employee’s service with the Company does not constitute a “separation from service” within the meaning of
Section 409A of the Code.

 

(c) Notwithstanding
anything herein to the contrary, if at the time of the deemed exercise of the Option, the fair market value of the Class A Units
is equal to or less than the Exercise Price, then the Option shall not be deemed exercised, and the Option will terminate and expire
at such time without any delivery of Class A Units or other payment therefor. Additionally, the Option shall terminate and expire
after the delivery of all Class A Units that are required to be delivered hereunder or the time at which no Class A Units will
be delivered or other payments made in lieu thereof.

 

(d) The
Option shall be deemed exercised for the vested Option Units at the time described above. Employee or Employee’s successor
on Employee’s death may make payment of the applicable Exercise Price by cash, check or such other medium of payment as the
Managers may permit. If the Managers so permit, payment of the Exercise Price may be made (i) by surrendering (actually or by attestation)
Class A Units to the Company that Employee already owns (valuing the Class A Units at their fair market value as of the date of
payment); (ii) by means of a “net exercise procedure” (valuing the Class A Units at their fair market value as of the
date of payment); (iii) by such other medium of payment as the Managers in their discretion may authorize or (iv) by any combination
of the foregoing. If payment is in the form of Class A Units, then the certificates representing those Class A Units must be duly
executed in blank by Employee or Employee’s successor on Employee’s death or must be accompanied by a power duly executed
in blank suitable for purposes of transferring the Class A Units to the Company. Fractional Class A Units may be accepted in payment
of the Exercise Price. The Company shall not issue the Class A Units until full payment for them has been made. If Employee does
not pay the Exercise Price by the time the Option is deemed exercised, the Company, in its sole discretion, may treat Employee
or Employee’s successor on Employee’s death as having elected to pay the Exercise Price by means of a “net exercise
procedure” and the Company will withhold from the Class A Units to be delivered to Employee that number of Class A Units
(valued at their fair market value on the date of payment) which equals the applicable Exercise Price. Notwithstanding the foregoing,
however, the Company is not required to exercise such discretion, and if Employee or Employee’s successor on Employee’s
death does not pay the applicable Exercise Price by the time the Option is deemed exercised, all rights Employee or Employee’s
successor has in the Option shall expire and be forfeited, the Option shall not be deemed exercised and the Option will terminate
and expire at such time without any delivery of Class A Units or other payment therefor.

    	3

    	

    

(e) As a
further condition precedent to the deemed exercise of the Option, Employee or Employee’s successor, as applicable, shall
comply with all regulations and the requirements of any regulatory authority having control of, or supervision over, the issuance
of Class A Units and accordingly shall execute any documents that the Managers of the Company, in their sole discretion, deem necessary
or advisable to effect such compliance prior to the time the Option is deemed exercised.

 

(f) To the
extent the Option is to be deemed exercised on the Sale of the Business, the Company will take commercially-reasonably measures
to notify Employee of such deemed exercise at least thirty (30) days prior to the Sale of the Business, so as to permit Employee
to pay the Exercise Price and remit applicable tax withholdings by the close of business on the day prior to the Sale of the Business.

 

5. Non-Transferability
of Option. Employee shall not assign or transfer the Option, other than by will or the laws of descent and distribution.
No right or interest of Employee or any successor on Employee’s death in this Option shall be subject to any lien or any
obligation or liability of Employee or any successor on Employee’s death.

 

6. Termination
of Option.

 

(a) The
portion of the vested Option that is not deemed exercised pursuant to Section 4 as of the thirtieth (30th) day following the date
of termination of Employee’s service with the Company will terminate automatically at the close of business on that date
(or if termination of Employee’s service is by the Company for Cause, retroactive to the date the Company provided Employee
with written notice of Employee’s failure that constituted Cause). For purposes of this Agreement, “Cause” means
(1) the negligent or willful continued failure of Employee to substantially perform Employee’s duties with the Company (other
than any such failure resulting from any mental or physical impairment of Employee, but specifically including any material failure
by Employee to meet reasonable performance expectations set forth by the Company); (2) the failure to abide by the reasonable and
lawful directives of the Managers of the Company, (3) Employee’s commitment of any act which, if prosecuted, would constitute
a felony, or Employee’s commitment or conviction of, or plea of no contest to, any crime involving dishonesty, fraud or moral
turpitude; (4) any conduct by Employee that causes material harm to the business, standing or reputation of the Company or its
Members; or (5) any material breach by Employee of any material obligations Employee may owe to the Company or its Members.

 

(b) This
Option Agreement and any portion of the vested Option not either terminated pursuant to subsection 6(a) or already deemed exercised
will terminate automatically and without further notice at the close of business on the day prior to the day the Option would be
deemed exercised in the event Employee or Employee’s successor on Employee’s death has not paid the Exercise Price
or applicable tax withholdings prior to such time.

 

(c) In no
event may the Option be deemed exercised after termination pursuant to subsections 6(a) or 6(b) above.

    	4

    	

    

(d) The
portion of the Option that is not vested at such time will terminate automatically at the close of business on the date of termination
of Employee’s service with the Company (or if termination of Employee’s service is by the Company for Cause, retroactive
to the date the Company provided Employee with written notice of Employee’s failure that constituted Cause).

 

(e) The
Company shall have the right, upon notice to Employee, to substitute a profits interest for part or all of the Option, including
through the capping of the Option and issuing a profits interest in substitution for future appreciation, provided that the Option
is treated substantially similarly to other outstanding options to purchase Class A Units held by other Managers and employees
of the Company, to the extent permitted by Section 409A of the Code if it applies.

 

7. Investment
Representations. The Company may require Employee or Employee’s successor on Employee’s death, as a condition
of exercising the Option, to give written assurances in substance and form satisfactory to the Company to the effect that Employee
or Employee’s successor on Employee’s death is acquiring the Class A Units for Employee’s own account for investment
and not with any present intention of selling or otherwise distributing them, and to such other effect as the Company deems necessary
or appropriate in order to comply with applicable federal and state securities laws.

 

8. Compliance
with Law. The Option is subject to the requirement that, if at any time counsel to the Company determines that the listing,
registration or qualification of Class A Units upon any securities exchange or under any state or federal law, or the consent or
approval of any governmental or regulatory body, is necessary as a condition of, or in connection with, the issuance or purchase
of the Class A Units, then the Option may not to be deemed exercised unless the listing, registration, qualification, consent or
approval has been effected or obtained on conditions acceptable to the Managers. Nothing in this Option Agreement will be deemed
to require the Company to apply for or to obtain the listing, registration, qualification, consent or approval.

 

9. Recapitalization.
If the outstanding Class A Units are changed into or exchanged for a different number or kind of units or other securities of the
Company by reason of any recapitalization, reclassification, unit split, unit dividend, combination, subdivision or similar transaction,
then, subject to any required action by the Company’s Members, the number of Option Units, the kind of units or other securities
of the Company subject to the Option and the Exercise Price are to be proportionately adjusted. All adjustments made by the Managers
under this Section 9 will be final, conclusive and binding upon all parties. Notwithstanding the foregoing, however, the issuance
by the Company of Units of any class, or securities convertible into Units of any class, for cash or property, or for labor or
services, either upon direct sale or issuance or upon the exercise of rights or warrants to subscribe therefore, or upon conversion
of Units or other obligations of the Company, shall not affect, and no adjustment by reason thereof shall be made with respect
to, this Option, any Option Units covered under this Option Agreement or any Class A Units acquired pursuant to this Option.

 

10. Reorganization.
If, while all or any portion of the Option remains outstanding, the Company proposes to merge or consolidate with another entity,
whether or not the Company is to 

    	5

    	

    

be the surviving
entity, or form a holding company, or if the Company proposes to liquidate or sell or otherwise dispose of substantially all of
its assets or substantially all of the outstanding Units of the Company are to be sold, or a Sale of the Business occurs, then
the Managers may, in their sole discretion, either (a) make appropriate provision for the protection of the Option by the substitution
on an equitable basis of (i) appropriate units or securities of the surviving entity or its parent in the merger or consolidation
or of the other reorganized entity that will be issuable in respect to the Option Units, or (ii) any alternative consideration
as the Managers, in good faith, may determine to be equitable in the circumstances; and, in either case, require in connection
therewith the surrender of the Option so replaced; or (b) in the case of a Sale of the Business, provide that the unexercised portion
of the Option, to the extent vested, will be deemed exercised, to the extent permitted by Section 409A of the Code if it applies
and to the extent reservation or exercise of such authority does not result in adverse accounting consequences to the Company.
In any such case, the Managers may, in their discretion, accelerate the date on which the Option, in whole or in part, becomes
vested.

 

11. Rights
as Member. Neither Employee nor Employee’s successor on Employee’s death will have any of the rights or privileges
of a Member of the Company in respect of any of the Option Units unless and until the Option has been deemed exercised, the Option
Units have been fully paid, all applicable tax withholdings have been satisfied and the name of Employee or Employee’s successor
on Employee’s death has been entered as the owner of record on the Company’s books. Notwithstanding any of the other
provisions of this Agreement, Employee or Employee’s successor on Employee’s death shall not become a Member and owner
of record on the Company’s books of the Class A Units to be delivered pursuant to the deemed exercise of the Option unless
and until Employee or Employee’s successor on Employee’s death has executed a written joinder agreement to the Operating
Agreement by the time the Option is deemed exercised. All Class A Units that Employee or Employee’s successor on Employee’s
death acquires pursuant to the Option shall be subject to the terms of the Operating Agreement.

 

12. Withholding
of Taxes. The Company’s obligation to deliver Class A Units upon the deemed exercise of the Option is subject to
satisfaction by Employee or Employee’s successor on Employee’s death of any applicable federal, state and local income
and employment tax withholding requirements in a manner and form satisfactory to the Company. In accordance with procedures that
the Managers may establish, the Managers, to the extent applicable law permits, may allow Employee or Employee’s successor
on Employee’s death to pay any such amounts (i) by surrendering (actual or by attestation) Class A Units that the Employee
or Employee’s successor on Employee’s death already owns (but only for the minimum required withholding); (ii) by means
of a “net exercise” procedure (but only for the minimum required withholding); (iii) by such other medium of payment
as the Managers in their discretion shall authorize; or (iv) by any combination of the foregoing. Notwithstanding any other provision
of this Agreement, the Option shall be forfeited and terminated without any delivery of the Class A Units or any other payment
therefore if Employee or Employee’s successor on Employee’s death does not satisfy any applicable federal, state and
local income and employment tax withholding requirements in a manner and form satisfactory to the Company by the time the Option
is deemed exercised.

 

13. No Special
Service Rights. No provision in this Option Agreement will be deemed to grant to Employee any right with respect to Employee’s continued service with, or
other

    	6

    	

    

 engagement by,
the Company or interfere in any way with the ability of the Company at any time to terminate Employee’s service or other
engagement.

 

14. Interpretation
of this Option Agreement. All decisions and interpretations made by the Managers with regard to any question arising under
this Option Agreement will be binding and conclusive on all parties.

 

15. Choice
of Law. This Option Agreement is to be governed by the internal law, and not the laws of conflicts, of the State of Georgia.

 

16. Successors
and Assigns. Subject to Section 5, this Option Agreement is to bind and inure to the benefit of and be enforceable by Employee
and Employee’s respective heirs, executors, personal representatives, successors and assigns and the Company and its respective
successors and assigns.

 

17. Notices.
Any notice provided for in this Option Agreement must be in writing and is to be either delivered by nationally recognized overnight
carrier or by hand or by messenger, and shall be addressed to the intended recipient at such recipient’s address appearing
in the Exhibits to the Operating Agreement or, at the Company’s principal office, in case of notices to the Company, or at
such other address as such intended recipient party shall furnish to the sending party. Each such notice or other communication
shall for all purposes of this Agreement be treated as effective or having been given when delivered or when delivery is refused.

 

18. Severability.
Whenever possible, each provision of this Option Agreement is to be interpreted in a manner as to be effective and valid under
applicable law, but if any provision of this Option Agreement is held to be invalid, illegal or unenforceable in any respect under
any applicable law or rule in any particular jurisdiction, that invalidity, illegality or unenforceability is not to affect any
other provision or any other jurisdiction, and this Option Agreement shall be reformed, construed and enforced in the particular
jurisdiction as if the invalid, illegal or unenforceable provision had never been contained herein.

 

19. Complete
Agreement. This Option Agreement embodies the complete agreement and understanding between the parties with respect to
the subject matter hereof and effective as of its date supersedes and preempts any prior understandings, agreements or representations
by or between the parties, written or oral, that may have related to the subject matter hereof in any way.

 

20. Amendment
and Waiver. Subject to the next sentence, the provisions of this Option Agreement may be amended or waived only with the
prior written consent of the Company and Employee, and no course of conduct or failure or delay in enforcing the provisions of
this Option Agreement is to affect the validity, binding effect or enforceability of this Option Agreement. The Company unilaterally
may waive any provision of this Option Agreement in writing to the extent that the waiver does not adversely affect the interests
of Employee under this Option Agreement, but the waiver is not to operate as or be construed to-be a subsequent waiver of the same
provision or a waiver of any other provision of this Option Agreement.

 

21. No Representations
Contrary to this Option Agreement. The terms of Employee’s grant of the Option hereunder are set forth in this Option
Agreement, which cannot be changed by the promises of any individual employee, officer, director or Manager of the

    	7

    	

    

Company. Only the Company
may change the terms of this Option Agreement, and then only through a written amendment made in accordance with Section 20 of
this Option Agreement. No promises (oral or written) that are contrary to the terms of this Option Agreement are binding upon
the Company or its Managers (whether such promises were made prior to the date hereof or are made after the date hereof).

 

22. Section
409A. It is intended that this Option be exempt from, or comply with, the requirements applicable to nonqualified deferred
compensation subject to Section 409A of the Code. For purposes of this Option Agreement, any action taken with respect to the Option
shall be undertaken in a manner that will not negatively affect the status of the Option as exempt from, or in compliance with,
treatment as deferred compensation subject to Section 409A of the Code, unless such action otherwise complies with Section 409A
of the Code to the extent necessary to avoid noncompliance. Notwithstanding the foregoing, neither the Company, the Managers nor
any of their representatives or agents shall be liable to Employee in the event the Option fails to comply with, or otherwise be
exempt from, Section 409A of the Code.

 

23. Operating
Agreement. As a condition to the deemed exercise of the Option, Employee shall execute such documents that the Company
may require to evidence the fact Employee agrees that Employee’s acquisition of the Class A Units is subject to the terms
and conditions of the Operating Agreement, as amended from time to time, and that Employee shall be bound by the Operating Agreement
in the same manner as if Employee were an original signatory thereto.

 

24. Administration.
This Agreement shall be administered by the Managers. The Managers may from time to time adopt rules and regulations for carrying
out the intent and operation of this Option. The determination of the Managers and its interpretation and construction of any provision
of this Agreement shall be final and conclusive on Employee and the Manager’s interpretation and construction of any provision
of the Option shall be final and conclusive on all persons.

 

25. Company
Call Rights. The Company or its assignee shall have the option (but not the obligation) to repurchase all or any portion
of the Class A Units delivered to Employee or Employee’s successor on Employee’s death pursuant to the terms of this
Option, on the terms and conditions set forth below, on and after the termination of Employee’s service with the Company
for any reason whatsoever (the “Termination Date”). The Company or its assignee may elect, on and after the Termination
Date, to repurchase any of the Class A Units delivered to Employee or Employee’s successor on Employee’s death pursuant
to the exercise of the Option by giving Employee or Employee’s successor on Employee’s death written notice of exercise
of its repurchase right hereunder no earlier than six (6) months following the date the Option is deemed exercised (or such other
date as is necessary to avoid adverse accounting consequences as the result of the Company’s repurchase right hereunder).
The Company or its assignee shall have the option to repurchase the Class A Units from Employee or Employee’s successor on
Employee’s death, as the case may be, at their then fair market value which is equal to the Liquidation FMV of the Class
A Units as defined by the Equity Incentive Plan. “Liquidation FMV” under the
Equity Incentive Plan means the amount that would be received in respect of such Class A Units if all of the Company’s assets
were sold at fair market value and the proceeds distributed in complete liquidation of the Company. The Liquidation FMV shall be
payable, at the option of the Company 

    	8

    	

    

or its assignee, by check or wire transfer. Notwithstanding the foregoing, the Company or
its assignee shall have the right to pay all or any portion of the Liquidation FMV by issuing to Employee or Employee’s successor
on Employee’s death an unsecured promissory note which shall accrue interest at the national prime rate as reflected in The
Wall Street Journal on the date of exercise of the repurchase right and shall be payable in twelve (12) equal monthly installments
of principal and interest, commencing one (1) month following the date of exercise of the repurchase right. Employee or Employee’s
successor on Employee’s death hereby acknowledges that any Class A Units delivered to Employee or Employee’s successor
on Employee’s death pursuant to the Option may not be sold or otherwise transferred other than as set forth in the Operating
Agreement or by operation of law.”

 

26. Accord
and Satisfaction. Employee agrees to be bound by this Option Agreement in order to receive the grant of the Option hereunder.
By signing this Option Agreement, Employee accepts the grant of the Option described herein as a final accord and satisfaction
of any and all rights Employee has, or may have, to acquire any Class A Units or other Membership Interests (as defined in the
Operating Agreement) of the Company, or to receive an option to acquire the same, including without limitation any such rights
conferred pursuant to any offer letter, employment agreement, option or similar agreement between the Company and Employee or pursuant
to any other oral or written communication by the Company or its Managers, employees, officers or directors to Employee or otherwise.

 

27. General
Release. For and in consideration of the grant of the Option hereunder, Employee hereby releases, acquits, and forever
discharges the Company and all affiliates, parents, subsidiaries, partners, joint ventures, owners, and shareholders, and all of
their officers, directors, employees, representatives, and agents, and all successors and assigns thereof (each a “Released
Party”), from any and all claims, charges, complaints, demands, liabilities, obligations, promises, agreements, controversies,
damages, actions, causes of action, suits, rights, entitlements, costs, losses, debts, and expenses (including attorneys’
fees and legal expenses), of any nature whatsoever, known or unknown, which Employee now has, had, or may hereafter claim to have
had against the Company or any other Released Party, of any kind or nature whatsoever, arising from any act, omission, transaction,
matter, or event which has occurred or is alleged to have occurred up to the date Employee executes this Option Agreement.

 

The claims knowingly
and voluntarily released herein include, but are not limited to, all (i) claims relating in any way to Employee’s employment
with the Company, whether such claims are now known or are later discovered, including claims under the Age Discrimination in Employment
Act, Title VII of the Civil Rights Act of 1964, 42 U.S.C. § 1981, the Americans with Disabilities Act, the Family and Medical
Leave Act, the Fair Labor Standards Act or other federal or state wage and hour laws, the Employee Retirement Income Security Act,
(ii) claims for breach of contract or infliction of emotional distress, (iii) claims under any other federal or state law pertaining
to employment or employment benefits, (iv) claims relating to any rights to acquire Class A Units or other Membership Interests
in the Company or options to acquire same, and (v) any other claims of any kind based on any contract, tort, ordinance, regulation,
statute, or constitution; provided, however, that nothing in this Option Agreement shall be interpreted to release any claims which
Employee may have for workers compensation benefits. Employee acknowledges that this Option Agreement may be pled as a complete
defense and shall constitute a full and final bar to any claim based on any such act, omission, transaction, matter, or event 

    	9

    	

    

which
has occurred or is alleged to have occurred up to the date Employee executes this Option Agreement.

 

Employee acknowledges
that Employee has read and understands this Option Agreement, that Employee has been provided a period of twenty-one (21) calendar
days to consider its terms, and that Employee has been advised in writing to discuss its terms with an attorney or other advisor
before executing it. This Option Agreement will not become effective and enforceable until seven (7) days after Employee executes
it. Employee further understands that Employee may revoke this Option Agreement within seven (7) calendar days after having signed
it by delivering written notice of revocation to Chief Legal Officer, GreenSky Holdings, LLC, 5565 Glenridge Connector, Suite 700,
Atlanta, GA 30342. If the end of such revocation period falls on a Saturday, Sunday or legal holiday in the State of Georgia, the
revocation period shall be extended until the next day that is not a Saturday, Sunday or legal holiday in the State of Georgia.
Notwithstanding anything contained herein to the contrary, Employee understands and agrees that, if Employee fails to sign this
Option Agreement on or before the expiration of twenty-one (21) days after the day Employee received it, or if Employee revokes
the Option Agreement before the expiration of the revocation period, this Option Agreement shall be canceled and void, and neither
party shall have any rights or obligations arising under it, and Employee will not be entitled to receive any payments or benefits
under this Option Agreement not otherwise payable absent this Option Agreement. Notwithstanding any other provision of this Option
Agreement, the Option shall not be deemed exercised until the expiration of thirty (30) days after the date hereof. Any deemed
exercise that would otherwise occur during such thirty (30) days shall be deemed to have occurred on the thirty-first (31st) day
after the date hereof.

 

The parties are signing
this Option Agreement as of the date stated above.

 

	 	COMPANY:
	 	 
	 	GREENSKY HOLDINGS, LLC
	 	 	 
	 	By:	 
	  	Name:	           
	 	Title:	 
	 	 	 
	 	EMPLOYEE:
	 	 
	 	 
	 	 
	 	Name:

    	10

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