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                                                                   EXHIBIT 10.34

                       FORM OF INDEMNIFICATION AGREEMENT

         THIS INDEMNIFICATION AGREEMENT (this "Agreement") is entered into as of
the  9th day of  July,  1999,  by and  among  RightStart.com,  Inc.  a  Delaware
corporation (the "Company") and ________________  ("Indemnitee")  executing this
Agreement.

                                   RECITALS

     A.  The Company and Indemnitee recognize the continued difficulty in
obtaining liability insurance for its directors, officers, employees,
stockholders (as defined in Section 10(g)), controlling persons, agents and
fiduciaries, the significant increases in the cost of such insurance and the
general reductions in the coverage of such insurance.

     B.  The Company and Indemnitee further recognize the substantial increase
in corporate litigation in general, subjecting directors, officers, employees,
controlling persons, stockholders (as defined in Section 10(g)), agents and
fiduciaries to expensive litigation risks at the same time as the availability
and coverage of liability insurance has been severely limited.

     C.  Indemnitee does not regard the current protection available as adequate
under the present circumstances, and Indemnitee and other directors, officers,
employees, stockholders (as defined in Section 10(g)), controlling persons,
agents and fiduciaries of the Company may not be willing to serve in such
capacities without additional protection.

     D.  The Company (i) desires to attract and retain the involvement of highly
qualified groups, such as Indemnitee, to serve the Company and, in part, in
order to induce each Indemnitee to be involved with the Company and (ii) wishes
to provide for the indemnification and advancing of expenses to each Indemnitee
to the maximum extent permitted by law.

     E.  In view of the considerations set forth above, the Company desires that
each Indemnitee be indemnified by the Company as set forth herein.

     NOW THEREFORE, the Company and each Indemnitee hereby agrees as
follows:

     1.  Indemnification.

         (a)  Indemnification of Expenses.  The Company shall indemnify and hold
harmless each Indemnitee (including its respective directors, officers, general
partners, limited partners, members, managing members, employees, agents and
spouses) and each person who controls any of them or who may be liable within
the meaning of Section 15 of the Securities Act of 1933, as amended (the
"Securities Act"), or Section 20 of the Securities Exchange Act of 1934, as
amended (the "Exchange Act"), to the fullest extent permitted by law if such
Indemnitee was or is or becomes a party to or witness or other participant in,
or is threatened to be made a party to or witness or other participant in, any
threatened, pending or completed action, suit,

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that such Indemnitee believes might lead to the institution of any such action,
suit, proceeding or alternative dispute resolution mechanism, or any hearing,
inquiry or investigation that such Indemnitee believes might lead to the
institution of any such action, suit, proceeding or alternative dispute
resolution mechanism, whether civil, criminal, administrative, investigative or
other (hereinafter a "Claim") by reason of (or arising in part out of) any event
or occurrence related to the fact that Indemnitee is or was or may be deemed a
director, officer, stockholder (as defined in Section 10(g)), employee,
controlling person, agent or fiduciary of the Company, or any subsidiary of the
Company, or is or was or may be deemed to be serving at the request of the
Company as a director, officer, stockholder (as defined in Section 10(g)),
employee, controlling person, agent or fiduciary of another corporation,
partnership, joint venture, trust or other enterprise, or by reason of any
action or inaction on the part of such Indemnitee while serving in such capacity
including, without limitation, any and all losses, claims, damages, expenses and
liabilities, joint or several (including any investigation, legal and other
expenses incurred in connection with, and any amount paid in settlement of, any
action, suit, proceeding or any claim asserted) under the Securities Act, the
Exchange Act or other federal or state statutory law or regulation, at common
law or otherwise, which relate directly or indirectly to the registration,
purchase, sale or ownership of any securities of the Company or to any fiduciary
obligation owed with respect thereto or as a result of any claim (a) made by any
stockholder (as defined in Section 10(g)) of the Company against an Indemnitee
and arising out of or related to any round of financing of the Company
(including, but not limited to, claims regarding non-participation, or non-pro
rata participation, in such round by such stockholder (as defined in Section
10(g)), (b) made by a third party against an Indemnitee based on any
misstatement or omission of a material fact by the Company in violation of any
duty of disclosure imposed on the Company by Federal or state securities or
common laws, (c) made by a third party against an Indemnitee based (in whole or
in part) on, or arising in any way out of, or relating to conduct attributed to
the Company or anyone alleged to be acting on the Company's behalf, or (d) made
by a third party against an Indemnitee based (in whole or in part) on, or
arising in any way out of, or relating to (i) the Indemnitee being an investor
in the Company, (ii) the Indemnitee's alleged participation in the management or
direction of the Company, (iii) the Indemnitee's alleged participation in
providing any assistance or advice to the Company, or (iv) Indemnitee being a
person described in Section 15 of Securities Act or Section 20 of the Exchange
Act (hereinafter an individually an "Indemnification Event" and collectively the
"Indemnification Events") against any and all expenses (including attorneys'
fees and all other costs, expenses and obligations incurred in connection with
investigating, defending, being a witness in or participating in (including an
appeal), or preparing to defend, be a witness in or participate in, any such
action, suit, proceeding, alternative dispute resolution mechanism, hearing,
inquiry or investigation), judgments, fines, penalties and amounts paid in
settlement (if, and only if, such settlement is approved in advance by the
Company, which approval shall not be unreasonably withheld) of such Claim and
any federal, state, local or foreign taxes imposed on Indemnitee as a result of
the actual or deemed receipt of any payments under this Agreement (collectively,
hereinafter "Expenses"), including all interest, assessments and other charges
paid or payable in connection with or in respect of such Expenses. Such payment
of Expenses shall be made by the Company as soon as practicable but in any event
no later than ten (10) days after written demand by the Indemnitee therefor is
presented to the Company.

     (b) Reviewing Party.  Notwithstanding the foregoing, (i) the obligations of
the Company under Section 1(a) shall be subject to the condition that it shall
not have been finally determined that Indemnitee would not be permitted to be
indemnified under applicable law

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(initial determination shall be made by the Reviewing Party as described in
Section 10(e) hereof in a written opinion, in any case in which the Independent
Legal Counsel referred to in Section 1(e) hereof is involved), and (ii) and each
Indemnitee acknowledges and agrees that the obligation of the Company to make an
advance payment of Expenses to Indemnitee pursuant to Section 2(a) (an "Expense
Advance") shall be subject to the condition that, if, when and to the extent
that it is so determined that Indemnitee would not be permitted to be so
indemnified under applicable law, the Company shall be entitled to be reimbursed
by Indemnitee (who hereby agrees to reimburse the Company) for all such amounts
theretofore paid; provided, however, that if Indemnitee has commenced or
thereafter commences legal proceedings in a court of competent jurisdiction to
secure a determination that Indemnitee should be indemnified under applicable
law, any initial determination made by the Reviewing Party that Indemnitee would
not be permitted to be indemnified under applicable law shall not be binding and
Indemnitee shall not be required to reimburse the Company for any Expense
Advance until a final judicial determination is made with respect thereto (as to
which all rights of appeal therefrom have been exhausted or lapsed).
Indemnitee's obligation to reimburse the Company for any Expense Advance shall
be unsecured and no interest shall be charged thereon. If there has not been a
Change in Control (as defined in Section 10(c) hereof), the Reviewing Party
shall be selected by the Board of Directors, and if there has been such a Change
in Control (other than a Change in Control which has been approved by a majority
of the Company's Board of Directors who were directors immediately prior to such
Change in Control), the Reviewing Party shall be the Independent Legal Counsel
referred to in Section 1(e) hereof. If there has been no determination by the
Reviewing Party or if the Reviewing Party determines that Indemnitee
substantively would not be permitted to be indemnified in whole or in part under
applicable law, Indemnitee shall have the right to commence litigation seeking
an initial determination by the court or challenging any such determination by
the Reviewing Party or any aspect thereof, including the legal or factual bases
therefor, and the Company hereby consents to service of process and to appear in
any such proceeding. Any determination by the Reviewing Party otherwise shall be
conclusive and binding on the Company and Indemnitee.

     (c) Contribution. If the indemnification provided for in Section 1(a) above
for any reason is held by a court of competent jurisdiction to be unavailable to
an Indemnitee in respect of any losses, claims, damages, expenses or liabilities
referred to therein, then the Company, in lieu of indemnifying such Indemnitee
thereunder, shall contribute to the amount paid or payable by such Indemnitee as
a result of such losses, claims, damages, expenses or liabilities (i) in such
proportion as is appropriate to reflect the relative benefits received by the
Company and the Indemnitee, or (ii) if the allocation provided by clause (i)
above is not permitted by applicable law, in such proportion as is appropriate
to reflect not only the relative benefits referred to in clause (i) above but
also the relative fault of the Company and the Indemnitee in connection with the
action or inaction which resulted in such losses, claims, damages, expenses or
liabilities, as well as any other relevant equitable considerations. In
connection with the registration of the Company's securities, the relative
benefits received by the Company and the Indemnitee shall be deemed to be in the
same respective proportions that the net proceeds from the offering (before
deducting expenses) received by the Company and the Indemnitee, in each case as
set forth in the table on the cover page of the applicable prospectus, bear to
the aggregate public offering price of the securities so offered. The relative
fault of the Company and the Indemnitee shall be determined by reference to,
among other things, whether the untrue or alleged untrue statement

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of a material fact or the omission or alleged omission to state a material fact
relates to information supplied by the Company or the Indemnitee and the
parties' relative intent, knowledge, access to information and opportunity to
correct or prevent such statement or omission.

The Company and the Indemnitee agree that it would not be just and equitable if
contribution pursuant to this Section 1(c) were determined by pro rata or per
capita allocation or by any other method of allocation which does not take
account of the equitable considerations referred to in the immediately preceding
paragraph. In connection with the registration of the Company's securities, in
no event shall Indemnitee be required to contribute any amount under this
Section 1(c) in excess of the lesser of (i) that proportion of the total of such
losses, claims, damages or liabilities indemnified against equal to the
proportion of the total securities sold under such registration statement which
is being sold by such Indemnitee or (ii) the proceeds received by such
Indemnitee from its sale of securities under such registration statement. No
person found guilty of fraudulent misrepresentation (within the meaning of
Section 11(f) of the Securities Act) shall be entitled to contribution from any
person who was not found guilty of such fraudulent misrepresentation.

     (d)  Survival Regardless of Investigation. The indemnification and
contribution provided for in this Section 1 will remain in full force and effect
regardless of any investigation made by or on behalf of the Indemnitee or any
officer, director, general partner, limited partner, member, managing member,
employee, agent or controlling person of the Indemnitee.

     (e) Change in Control. The Company agrees that if there is a Change in
Control of the Company (other than a Change in Control which has been approved
by a majority of the Company's Board of Directors who were directors immediately
prior to such Change in Control) then, with respect to all matters thereafter
arising concerning the rights of Indemnitee to payments of Expenses under this
Agreement or any other agreement or under the Company's Restated Certificate of
Incorporation (the "Restated Certificate") or Bylaws as now or hereafter in
effect, Independent Legal Counsel (as defined in Section 10(d) hereof) shall be
selected by the Indemnitee and approved by the Company (which approval shall not
be unreasonably withheld). Such counsel, among other things, shall render its
written opinion to the Company and Indemnitee as to whether and to what extent
Indemnitee would be permitted to be indemnified under applicable law. The
Company agrees to abide by such opinion and to pay the reasonable fees of the
Independent Legal Counsel referred to above and to fully indemnify such counsel
against any and all expenses (including attorneys' fees), claims, liabilities
and damages arising out of or relating to this Agreement or its engagement
pursuant hereto.

     (f) Mandatory Payment of Expenses. Notwithstanding any other provision of
this Agreement, to the extent that Indemnitee has been successful on the merits
or otherwise, including, without limitation, the dismissal of an action without
prejudice, in the defense of any action, suit, proceeding, inquiry or
investigation referred to in Section 1(a) hereof or in the defense of any claim,
issue or matter therein, each Indemnitee shall be indemnified against all
Expenses incurred by such Indemnitee in connection herewith.

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     2.  Expenses; Indemnification  Procedure.

         (a)  Advancement of Expenses.  The Company shall advance all Expenses
incurred by Indemnitee. The advances to be made hereunder shall be paid by the
Company to Indemnitee as soon as practicable but in any event no later than
fifteen (15) days after written demand by such Indemnitee therefor to the
Company.

         (b)  Notice/Cooperation by Indemnitee.  Indemnitee shall give the
Company notice as soon as practicable of any Claim made against Indemnitee for
which indemnification will or could be sought under this Agreement. Notice to
the Company shall be directed to the Chief Executive Officer of the Company at
the address shown on the signature page of this Agreement (or such other address
as the Company shall designate in writing to Indemnitee).

         (c) No Presumptions; Burden of Proof.  For purposes of this Agreement,
the termination of any Claim by judgment, order, settlement (whether with or
without court approval) or conviction, or upon a plea of nolo contendere, or its
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equivalent, shall not create a presumption that Indemnitee did not meet any
particular standard of conduct or have any particular belief or that a court has
determined that indemnification is not permitted by applicable law. In addition,
neither the failure of the Reviewing Party to have made a determination as to
whether Indemnitee has met any particular standard of conduct or had any
particular belief, nor an actual determination by the Reviewing Party that
Indemnitee has not met such standard of conduct or did not have such belief,
prior to the commencement of legal proceedings by Indemnitee to secure a
judicial determination that Indemnitee should be indemnified under applicable
law, shall be a defense to Indemnitee's claim or create a presumption that
Indemnitee has not met any particular standard of conduct or did not have any
particular belief. In connection with any determination by the Reviewing Party
or otherwise as to whether Indemnitee is entitled to be indemnified hereunder,
the burden of proof shall be on the Company to establish that Indemnitee is not
so entitled.

         (d) Notice to Insurers.  If, at the time of the receipt by the Company
of a notice of a Claim pursuant to Section 2(b) hereof, the Company has
liability insurance in effect which may cover such Claim, the Company shall give
prompt written notice of the commencement of such Claim to the insurers in
accordance with the procedures set forth in each of the policies. The Company
shall thereafter take all necessary or desirable action to cause such insurers
to pay, on behalf of Indemnitee, all amounts payable as a result of such action,
suit, proceeding, inquiry or investigation in accordance with the terms of such
policies.

         (e)  Selection of Counsel.  In the event the Company shall be obligated
hereunder to pay the Expenses of any Claim, the Company shall be entitled to
assume the defense of such Claim, with counsel reasonably approved by the
applicable Indemnitee, upon the delivery to such Indemnitee of written notice of
its election to do so. After delivery of such notice, approval of such counsel
by the Indemnitee and the retention of such counsel by the Company, the Company
will not be liable to such Indemnitee under this Agreement for any fees of
counsel subsequently incurred by such Indemnitee with respect to the same Claim;
provided that, (i) the Indemnitee shall have the right to employ such
Indemnitee's counsel in any such Claim at the Indemnitee's expense; (ii) the
Indemnitee shall have the right to employ his own counsel in connection with

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any such proceeding, at the expense of the Company, if such counsel serves in a
review, observer, advice and counseling capacity and does not otherwise
materially control or participate in the defense of such proceeding; and (iii)
if (A) the employment of counsel by the Indemnitee has been previously
authorized by the Company, (B) such Indemnitee shall have reasonably concluded
that there is a conflict of interest between the Company and such Indemnitee in
the conduct of any such defense, or (C) the Company shall not continue to retain
such counsel to defend such Claim, then the fees and expenses of the
Indemnitee's counsel shall be at the expense of the Company.

     3.  Additional Indemnification Rights; Nonexclusivity.

         (a)  Scope.  The Company hereby agrees to indemnify Indemnitee to the
fullest extent permitted by law, even if such indemnification is not
specifically authorized by the other provisions of this Agreement or any other
agreement, the Company's Restated Certificate, the Company's Bylaws or by
statute. In the event of any change after the date of this Agreement in any
applicable law, statute or rule which expands the right of a Delaware
corporation to indemnify a member of its Board of Directors or an officer,
stockholder (as defined in Section 10(g)), employee, controlling person, agent
or fiduciary, it is the intent of the parties hereto that Indemnitee shall enjoy
by this Agreement the greater benefits afforded by such change. In the event of
any change in any applicable law, statute or rule which narrows the right of a
Delaware corporation to indemnify a member of its Board of Directors or an
officer, stockholder (as defined in Section 10(g)), employee, agent or
fiduciary, such change, to the extent not otherwise required by such law,
statute or rule to be applied to this Agreement, shall have no effect on this
Agreement or the parties' rights and obligations hereunder except as set forth
in Section 8(a) hereof.

         (b) Nonexclusivity.  The indemnification provided by this Agreement
shall be in addition to any rights to which Indemnitee may be entitled under the
Company's Restated Certificate, its Bylaws, any agreement, any vote of
stockholders or disinterested directors, the laws of the State of California or
the State of Delaware, or otherwise. The indemnification provided under this
Agreement shall continue as to each Indemnitee for any action such Indemnitee
took or did not take while serving in an indemnified capacity even though the
Indemnitee may have ceased to serve in such capacity and such indemnification
shall inure to the benefit of each Indemnitee from and after Indemnitee's first
day of service as a director with the Company or affiliation with a director
from and after the date such director commences services as a director with the
Company.

     4.  No Duplication of Payments.   The Company shall not be liable under
this Agreement to make any payment in connection with any Claim made against any
Indemnitee to the extent such Indemnitee has otherwise actually received payment
(under any insurance policy, Restated Certificate, Bylaws or otherwise) of the
amounts otherwise indemnifiable hereunder.

     5.  Partial Indemnification.  If any Indemnitee is entitled under any
provision of this Agreement to indemnification by the Company for any portion of
Expenses incurred in connection with any Claim, but not, however, for all of the
total amount thereof, the Company

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shall nevertheless indemnify Indemnitee for the portion of such Expenses to
which such Indemnitee is entitled.

     6.  Mutual Acknowledgement. The Company and each Indemnitee acknowledge
that in certain instances, Federal law or applicable public policy may prohibit
the Company from indemnifying its directors, officers, stockholders (as defined
in Section 10(g)), employees, controlling persons, agents or fiduciaries under
this Agreement or otherwise.

     7.  Liability Insurance.  To the extent the Company maintains liability
insurance applicable to directors, officers, stockholders (as defined in Section
10(g)), employees, control persons, agents or fiduciaries, each Indemnitee shall
be covered by such policies in such a manner as to provide Indemnitee the same
rights and benefits as are accorded to the most favorably insured of the
Company's directors, if such Indemnitee is a director, or of the Company's
officers, if such Indemnitee is not a director of the Company but is an officer,
or of the Company's key employees, controlling persons, agents or fiduciaries,
if such Indemnitee is not an officer or director but is a key employee, agent,
control person, or fiduciary.

     8.  Exceptions.  Any other provision herein to the contrary
notwithstanding, the Company shall not be obligated pursuant to the terms of
this Agreement:

         (a) Claims Initiated by Indemnitee. To indemnify or advance expenses to
any Indemnitee with respect to Claims initiated or brought voluntarily by such
Indemnitee and not by way of defense, except (i) with respect to actions or
proceedings to establish or enforce a right to indemnification under this
Agreement or any other agreement or insurance policy or under the Company's
Restated Certificate or Bylaws now or hereafter in effect relating to Claims for
Indemnifiable Events, (ii) in specific cases if the Board of Directors has
approved the initiation or bringing of such Claim, or (iii) as otherwise
required under Delaware statute or law, regardless of whether such Indemnitee
ultimately is determined to be entitled to such indemnification, advance expense
payment or insurance recovery, as the case may be; or

         b) Claim Under Section 16(b). To indemnify any Indemnitee for expenses
and the payment of profits arising from the purchase and sale by such Indemnitee
of securities in violation of Section 16(b) of the Exchange Act or any similar
successor statute; or

         c) Unlawful Indemnification. To indemnify an Indemnitee if a final
decision by a court having jurisdiction in the matter shall determine that such
indemnification is not lawful.

     9.  Period of Limitations.  No legal action shall be brought and no cause
of action shall be asserted by or in the right of the Company against any
Indemnitee, any Indemnitee's estate, spouse, heirs, executors or personal or
legal representatives after the expiration of five (5) years from the date of
accrual of such cause of action, and any claim or cause of action of the Company
shall be extinguished and deemed released unless asserted by the timely filing
of a legal action within such five (5) year period; provided, however, that if
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any shorter period of limitations is otherwise applicable to any such cause of
action, such shorter period shall govern.

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     10.  Construction of Certain Phrases.

          (a) For purposes of this Agreement, references to the "Company" shall
include, in addition to the resulting corporation, any constituent corporation
(including any constituent of a constituent) absorbed in a consolidation or
merger which, if its separate existence had continued, would have had power and
authority to indemnify its directors, officers, stockholders (as defined in
Section 10(g)), employees, agents or fiduciaries, so that if Indemnitee is or
was or may be deemed a director, officer, stockholder (as defined in Section
10(g)), employee, agent, control person, or fiduciary of such constituent
corporation, or is or was or may be deemed to be serving at the request of such
constituent corporation as a director, officer, stockholder (as defined in
Section 10(g)), employee, control person, agent or fiduciary of another
corporation, partnership, joint venture, employee benefit plan, trust or other
enterprise, each Indemnitee shall stand in the same position under the
provisions of this Agreement with respect to the resulting or surviving
corporation as each Indemnitee would have with respect to such constituent
corporation if its separate existence had continued.

          (b) For purposes of this Agreement, references to "other enterprises"
shall include employee benefit plans; references to "fines" shall include any
excise taxes assessed on any Indemnitee with respect to an employee benefit
plan; and references to "serving at the request of the Company" shall include
any service as a director, officer, stockholder (as defined in Section 10(g)),
employee, agent or fiduciary of the Company which imposes duties on, or involves
services by, such director, officer, stockholder (as defined in Section 10(g)),
employee, agent or fiduciary with respect to an employee benefit plan, its
participants or its beneficiaries; and if any Indemnitee acted in good faith and
in a manner such Indemnitee reasonably believed to be in the interest of the
participants and beneficiaries of an employee benefit plan, such Indemnitee
shall be deemed to have acted in a manner "not opposed to the best interests of
the Company" as referred to in this Agreement.

          (c) For purposes of this Agreement a "Change in Control" shall be
deemed to have occurred if (i) any "person" (as such term is used in Section
13(d)(3) and 14(d)(2) of the Exchange Act), other than a trustee or other
fiduciary holding securities under an employee benefit plan of the Company or a
corporation owned directly or indirectly by the stockholders (as defined in
Section 10(g)) of the Company in substantially the same proportions as their
ownership of stock of the Company, (A) who is or becomes the beneficial owner,
directly or indirectly, of securities of the Company representing twenty percent
(20%) or more of the combined voting power of the Company's then outstanding
Voting Securities, increases his beneficial ownership of such securities by five
percent (5%) or more over the percentage so owned by such person, or (B) becomes
the "beneficial owner" (as defined in Rule 13d-3 under said Exchange Act),
directly or indirectly, of securities of the Company representing more than
thirty percent (30%) of the total voting power represented by the Company's then
outstanding Voting Securities, (ii) during any period of two (2) consecutive
years, individuals who at the beginning of such period constitute the Board of
Directors of the Company and any new director whose election by the Board of
Directors or combination for election by the Company's stockholders (as defined
in Section 10(g)) was approved by a vote of at least two-thirds (2/3) of the
directors then still in office who either were directors at the beginning of the
period or whose  election or nomination for election was previously so approved,
cease for any reason to

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constitute a majority thereof, or (iii) the stockholders (as defined in Section
10(g)) of the Company approve a merger or consolidation of the Company with any
other corporation other than a merger or consolidation which would result in the
Voting Securities of the Company outstanding immediately prior thereto
continuing to represent (either by remaining outstanding or by being converted
into Voting Securities of the surviving entity) at least two-thirds (2/3) of the
total voting power represented by the Voting Securities of the Company or such
surviving entity outstanding immediately after such merger or consolidation, or
the stockholders (as defined in Section 10(g)) of the Company approve a plan of
complete liquidation of the Company or an agreement for the sale or disposition
by the Company of (in one transaction or a series of transactions) all or
substantially all of the Company's assets.

          (d) For purposes of this Agreement, "Independent Legal Counsel" shall
mean an attorney or firm of attorneys, selected in accordance with the
provisions of Section 1(e) hereof, who shall not have otherwise performed
services for the Company or any Indemnitee within the last three (3) years
(other than with respect to matters concerning the right of any Indemnitee under
this Agreement, or of other indemnitees under similar indemnity agreements).

          (e) For purposes of this Agreement, a "Reviewing Party" shall mean any
appropriate person or body consisting of a member or members of the Company's
Board of Directors or any other person or body appointed by the Board of
Directors who is not a party to the particular Claim for which Indemnitee is
seeking indemnification or Independent Legal Counsel.

          (f) For purposes of this Agreement, "Voting Securities" shall mean any
securities of the Company that vote generally in the election of directors.

          (g) For purposes of this Agreement, "stockholder" shall include any
holder of any capital stock of the Company and an affiliate thereof. For
purposes of this Agreement, "affiliate" shall constitute any limited partner,
general partner, or any member or managing member of such general partner.

     11.  Counterparts.  This Agreement may be executed in one or more
counterparts, each of which shall constitute an original.

     12.  Binding Effect; Successors and Assigns. This Agreement shall be
binding upon and inure to the benefit of and be enforceable by the parties
hereto and their respective successors, assigns, including any direct or
indirect successor by purchase, merger, consolidation or otherwise to all or
substantially all of the business and/or assets of the Company, partnership,
spouses, heirs, and personal and legal representatives. The Company shall
require and cause any successor (whether direct or indirect by purchase, merger,
consolidation or otherwise) to all, substantially all, or a substantial part, of
the business and/or assets of the Company, by written agreement in form and
substance satisfactory to each Indemnitee, expressly to assume and agree to
perform this Agreement in the same manner and to the same extent that the
Company would be required to perform if no such succession had taken place. This
Agreement shall continue in effect with respect to Claims relating to
Indemnifiable Events regardless of whether any Indemnitee continues to serve as
a director, officer, employee, agent, controlling person, or fiduciary of the
Company or of any other enterprise, including subsidiaries of the Company, at
the Company's request.

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     13.  Attorneys' Fees.  In the event that any action is instituted by an
Indemnitee under this Agreement or under any liability insurance policies
maintained by the Company to enforce or interpret any of the terms hereof or
thereof, such Indemnitee shall be entitled to be paid all Expenses incurred by
such Indemnitee with respect to such action, regardless of whether such
Indemnitee is ultimately successful in such action, and shall be entitled to the
advancement of Expenses with respect to such action, unless, as a part of such
action, a court of competent jurisdiction over such action determines that each
of the material assertions made by such Indemnitee as a basis for such action
was not made in good faith or was frivolous. In the event of an action
instituted by or in the name of the Company under this Agreement to enforce or
interpret any of the terms of this Agreement, the Indemnitee shall be entitled
to be paid all Expenses incurred by such Indemnitee in defense of such action
(including costs and expenses incurred with respect to Indemnitee counterclaims
and cross-claims made in such action), and shall be entitled to the advancement
of Expenses with respect to such action.

     14.  Notice.   All notices and other communications required or permitted
hereunder shall be in writing, shall be effective when given, and shall in any
event be deemed to be given (a) five (5) days after deposit with the U.S. Postal
Service or other applicable postal service, if delivered by first class mail,
postage prepaid, (b) upon delivery, if delivered by hand, (c) one business day
after the business day of deposit with Federal Express or similar overnight
courier, freight prepaid, or (d) one day after the business day of delivery by
facsimile transmission, if deliverable by facsimile transmission, with copy by
first class mail, postage prepaid, and shall be addressed, if to Indemnitee, at
each Indemnitee's address as set forth beneath the Indemnitee's signature to
this Agreement, and, if to the Company, at the address of its principal
corporate offices (attention: Secretary), or at such other address as such party
may designate by ten (10) days' advance written notice to the other parties
hereto.

     15.  Consent to Jurisdiction.  The Company and each Indemnitee each hereby
irrevocably consent to the jurisdiction and venue of the courts of the State of
California for all purposes in connection with any action or proceeding which
arises out of or relates to this Agreement and agree that any action instituted
under this Agreement shall be commenced, prosecuted and continued only in the
courts of the State of California.

     16.  Severability.  The provisions of this Agreement shall be severable in
the event that any of the provisions hereof (including any provision within a
single section, paragraph or sentence) are held by a court of competent
jurisdiction to be invalid, void or otherwise unenforceable, and the remaining
provisions shall remain enforceable to the fullest extent permitted by law.
Furthermore, to the fullest extent possible, the provisions of this Agreement
(including, without limitations, each portion of this Agreement containing any
provision held to be invalid, void or otherwise unenforceable, that is not
itself invalid, void or unenforceable) shall be construed so as to give effect
to the extent manifested by the provision held invalid, illegal or
unenforceable.

     17.  Choice of Law.  This Agreement shall be governed by and its provisions
construed and enforced in accordance with the laws of the State of California,
as applied to contracts between California residents, entered into and to be
performed entirely within the State of California, without regard to the
conflict of laws principles thereof.

                                      -10-
<PAGE>

     18.  Subrogation.  In the event of payment under this Agreement, the
Company shall be subrogated to the extent of such payment to all of the rights
of recovery of Indemnitee who shall execute all documents required and shall do
all acts that may be necessary to secure such rights and to enable the Company
effectively to bring suit to enforce such rights.

     19.  Amendment and Termination.   No amendment, modification, termination
or cancellation of this Agreement shall be effective unless it is in writing
signed by the parties to be bound thereby. Notice of same shall be provided to
all parties hereto. No waiver of any of the provisions of this Agreement shall
be deemed or shall constitute a waiver of any other provisions hereof (whether
or not similar) nor shall such waiver constitute a continuing waiver.

     20.  No Construction as Employment Agreement.  Nothing contained in this
Agreement shall be construed as giving any Indemnitee any right to be retained
in the employ of the Company or any of its subsidiaries.

     21.  Corporate Authority.  The Board of Directors of the Company and its
stockholders in accordance with Delaware law have approved the terms of this
Agreement.

                                      -11-
<PAGE>

         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement on
and as of the day and year first above written.

                                    RightStart.com Inc.,
                                    A Delaware corporation

                                    By:
                                       ---------------------------------
                                           Name: Jerry R. Welch
                                           Title: President

                                    Address:
                                    RightStart.com Inc.
                                    5388 Sterling Center Drive, Unit C
                                    Westlake Village, CA 91361

                                    INDEMNITEE:

                                    --------------------------------

                                    Address:

                                    By:
                                       ---------------------------------

                                    Address:

                                    By:
                                       ---------------------------------

                                    Address:
                                          3000 Sand Hill Road
                                          Building 4
                                          Suite 210
                                          Menlo Park, CA 94025

                                      -12-<PAGE>

                                                                   EXHIBIT 10.35

                               RightStart.com Inc.

                             1999 STOCK OPTION PLAN

                                   * * * * *

     1. Purpose.  The purpose of the RightStart.com Inc. 1999 Stock Option Plan
        -------
(the "Plan") is to further and promote the interests of RightStart.com Inc. (the
"Company"), its Subsidiaries and its shareholders by enabling the Company and
its Subsidiaries to attract, retain and motivate key employees, directors and
consultants, or those who will become key employees, and directors or
consultants, and to align the interests of those individuals and the Company's
shareholders.

     2. Certain Definitions. For purposes of the Plan, the following terms shall
        -------------------
have the meanings set forth below:

        2.1   "Affiliate" means any person or entity of any kind effectively
controlling, effectively controlled by or under common control with The Right
Start, Inc., a California corporation ("Right Start").

        2.2   "Award Agreement" means the agreement executed by a Participant
pursuant to Sections 3.2 and 11.5 of the Plan in connection with the granting of
a Stock Option (as defined in Section 6.1 below).

        2.3   "Board" means the Board of Directors of the Company, as
constituted from time to time.

        2.4   "Cause" means (a) the commission of an act of fraud or
embezzlement, or the commission of any felony by a Participant; (b) willful
misconduct by a Participant that brings the Company, or any Subsidiary, or any
officer, director, employee or owner of the Company, its Parent or any
Subsidiary, into disrepute or causes material injury to the Company, its Parent
or any Subsidiary; (c) a Participant's breach of any confidentiality agreement
or any other contractual agreement with the Company, its Parent or any
Subsidiary, or the unauthorized disclosure or use of confidential or proprietary
information of the Company, its Parent or any Subsidiary; or (d) the willful and
continued failure of Participant to perform his or her duties other than such
failure resulting from the Participant's incapacity due to physical or mental
illness or injury.

        2.5   "Code" means the Internal Revenue Code of 1986, as in effect and
as amended from time to time, or any successor statute thereto, together with
any rules, regulations and interpretations promulgated thereunder or with
respect thereto.
<PAGE>

                                      -2-

        2.6   "Committee" means the committee of the Board established from time
to time in the sole discretion of the Board to administer the Plan, as described
in Section 3 of the Plan.

        2.7   "Common Stock" means the Common Stock, par value $.01 per share,
of the Company or any security of the Company issued by the Company in
substitution or exchange therefor.

        2.8   "Company" means RightStart.com Inc., a Delaware corporation, or
any successor corporation to RightStart.com Inc.

        2.9   "Disability" means any physical or mental disability which is
reasonably likely to prevent the Participant from performing the Participant's
assigned duties or responsibilities for the Company or any Subsidiary for more
than six months, as determined by the Board or the Committee in good faith.

        2.10  "Fair Market Value" means on, or with respect to, any given
date(s), the fair market value of a share of Common Stock, as determined in good
faith by the Board in its sole discretion, using the most recent prior annual
valuation of the Company (as determined pursuant to Section 3.4 of the Plan) or
the price to be paid pursuant to a bona fide offer from a third party for a
share of Common Stock (in the case of any Merger Event).

        2.11  "Incentive Stock Option" means any stock option granted pursuant
to the provisions of Section 6 of the Plan (and the relevant Award Agreement)
that is intended to be (and is specifically designated as) an "incentive stock
option" within the meaning of Section 422 of the Code.

        2.12  "Merger Event" shall have the meaning assigned to such term in
Section 9.3.1 of this Plan.

        2.13  "Non-Qualified Stock Option" means any stock option granted
pursuant to the provisions of Section 6 of the Plan (and the relevant Award
Agreement) that is not (and is specifically designated as not being) an
Incentive Stock Option.

        2.14  "Parent" means any corporation (other than the Company) in an
unbroken chain of corporations, including and ending with the Company, if each
of such corporations, other than the first corporation in the unbroken chain, is
majority owned by, directly or indirectly, one of the other corporations in such
chain.

        2.15  "Participant" means any individual who is selected from time to
time under Sections 5 and 6 to receive an award under the Plan.

        2.16  "Plan" means the RightStart.com Inc. 1999 Stock Option Plan, as
set forth herein and as in effect and as amended from time to time (together
with any rules and regulations promulgated by the Committee with respect
thereto).
<PAGE>

                                      -3-

        2.17  "Rule 701" means Rule 701 promulgated under the Securities Act of
1933, as amended or any successor law or regulation.

        2.18  "Rule 701 Exemption" means an exemption from federal registration
under the Securities Act of 1933, as amended, pursuant to Rule 701.

        2.19  "Subsidiary(ies)" means any corporation (other than the Company)
in an unbroken chain of corporations, including and beginning with the Company,
if each of such corporations, other than the last corporation in the unbroken
chain, owns, directly or indirectly, more than fifty percent (50%) of the voting
stock in one of the other corporations in such chain.

     3. Administration.
        --------------

        3.1 General.  The Plan shall be administered by the Board or a Committee
            -------
of the Board, as determined by the Board in its sole discretion. The Committee
may be appointed from time to time by the Board and shall be comprised of not
less than two of the then members of the Board. Consistent with the Bylaws of
the Company, members of the Committee shall serve at the pleasure of the Board
and the Board, subject to the immediately preceding sentence, may at any time
and from time to time remove members from, or add members to, the Committee.

        3.2   Plan Administration and Plan Rules. The Board or the Committee, is
              ----------------------------------
authorized to construe and interpret the Plan and to promulgate, amend and
rescind rules and regulations relating to the implementation and administration
of the Plan. Subject to the terms and conditions of the Plan, the Board or the
Committee shall make all determinations necessary or advisable for the
implementation and administration of the Plan including, without limitation, (a)
selecting the Plan's Participants, (b) making awards in such amounts and form as
the Board or the Committee shall determine, (c) imposing such restrictions,
terms and conditions upon such awards as the Board or the Committee shall deem
appropriate, and (d) correcting any technical defect(s) or technical
omission(s), or reconciling any technical inconsistency(ies), in the Plan and/or
any Award Agreement. The Board or the Committee may designate persons other than
members of the Board or the Committee to carry out the day-to-day ministerial
administration of the Plan under such conditions and limitations as it may
prescribe, except that the Board or the Committee shall not delegate its
authority with regard to the selection for participation in the Plan and/or the
granting of any awards to Participants. The Board's or the Committee's
determinations under the Plan need not be uniform and may be made selectively
among Participants, whether or not such Participants are similarly situated. Any
determination, decision or action of the Board or the Committee in connection
with the construction, interpretation, administration, or implementation of the
Plan shall be final, conclusive and binding upon all Participants and any
person(s) claiming under or through any Participants. The Company shall effect
the granting of awards under the Plan, in accordance with the determinations
made by the Board or the Committee, by execution of written agreements and/or
other instruments in such form as is approved by the Board or the Committee.

        3.3  Liability Limitation. Neither the Board nor the Committee,
             --------------------
nor any member of either, nor any officer of the Company, its Parent or its
Subsidiaries, if any, shall be
<PAGE>

                                      -4-

liable for any act, omission, interpretation, construction or determination made
in good faith in connection with the Plan (or any Award Agreement), and the
members of the Board and the Committee and the officers of the Company, its
Parent and its Subsidiaries, if any, shall be entitled to indemnification and
reimbursement by the Company in respect of any claim, loss, damage or expense
(including, without limitation, attorneys' fees) arising or resulting therefrom
to the fullest extent permitted by law and/or under any directors and officers
liability insurance coverage which may be in effect from time to time.

        3.4 Annual Valuation. An annual valuation of the Company shall be
            ----------------
performed in respect of each fiscal year of the Company during which awards are
granted or remain outstanding under the Plan. Such valuation shall be performed
by a valuation expert or an investment banking firm selected by the Board in
good faith. The final determination as to the annual valuation shall be made
solely by the Board in its sole discretion. The initial Fair Market Value of the
Company for purposes of initial option grants under the Plan shall be $0.45 per
share.

     4. Term of Plan/Common Stock Subject to Plan.
        -----------------------------------------

        4.1 Term.  The Plan shall terminate on July 12, 2009, except with
            ----
respect to awards then outstanding. After such date no further awards shall be
granted under the Plan.

        4.2 Common Stock. The maximum number of shares of Common Stock in
            ------------
respect of which awards may be granted under the Plan, subject to adjustment as
provided in Section 9.2 of the Plan, shall not exceed 1,818,000 shares of Common
Stock; provided, however, that no more than fifteen percent (15%) of the
       --------  -------
outstanding number of shares of Common Stock on the date the Plan is approved by
the Board (or such larger percentage permitted by Rule 701) shall be issued
under a Rule 701 Exemption. In the event of a change in the Common Stock of the
Company that is limited to a change in the designation thereof to "Capital
Stock" or other similar designation, or to a change in the par value thereof, or
from par value to no par value, without increase or decrease in the number of
issued shares, the shares resulting from any such change shall be deemed to be
the Common Stock for purposes of the Plan. Common Stock which may be issued
under the Plan may be either authorized and unissued shares or issued shares
which have been reacquired by the Company (in the open-market or in private
transactions) and which are being held as treasury shares. No fractional shares
of Common Stock shall be issued under the Plan.

     5.  Eligibility.  Individuals eligible for awards under the Plan shall
         -----------
consist of (i) all employees, directors and consultants, or those who will
become such employees, directors or consultants of the Company, its Parent or
any Subsidiary and (ii) directors of the Company, who are responsible for the
management, growth and protection of the business of the Company and/or its
Subsidiaries or whose performance or contribution, in the sole discretion of the
Board or the Committee benefits or will benefit the Company or any Subsidiary.
<PAGE>

                                      -5-

     6. Stock Options.
        -------------

        6.1   Terms and Conditions. Stock options granted under the Plan shall
              --------------------
be in respect of Common Stock and may be in the form of Incentive Stock Options
or Non-Qualified Stock Options (sometimes referred to collectively herein as the
"Stock Option(s)"); provided, however, that non-employee directors of the
                    --------  -------
Company shall not be eligible to receive Incentive Stock Options under the Plan.
Such Stock Options shall be subject to the terms and conditions set forth in
this Section 6 and any additional terms and conditions, not inconsistent with
the express terms and provisions of the Plan, as the Board or the Committee
shall set forth in the relevant Award Agreement.

        6.2  Grant. Stock Options may be granted under the Plan in such form as
             -----
the Board or the Committee may from time to time approve; provided, however,
                                                          --------  -------
that non-employee directors of the Company shall not be eligible to receive
Incentive Stock Options under the Plan. Special provisions shall apply to
Incentive Stock Options granted to any employee who owns (within the meaning of
Section 422(b)(6) of the Code) more than ten percent of the total combined
voting power of all classes of stock of the Company or its parent corporation or
any Subsidiary of the Company, within the meaning of Sections 424(e) and (f) of
the Code (a "10% Shareholder").

        6.3  Exercise  Price.  The exercise price per share of Common Stock
             ---------------
subject to an Incentive Stock Option shall not be less than one hundred percent
(100%) of the Fair Market Value of the Common Stock on the date of the grant of
such Stock Option; provided, however, that, in the case of a 10% Shareholder,
                   --------  -------
the exercise price of an Incentive Stock Option shall not be less than 110% of
the Fair Market Value of the Common Stock on the date of grant.

        6.4 Term.  The term of each Stock Option shall expire not more than ten
            ----
years (five years, in the case of an Incentive Stock Option granted to a 10%
Shareholder) after the date immediately preceding the date on which the Stock
Option is granted.

        6.5  Method of Exercise.  A Stock Option may be exercised, in whole or
             ------------------
in part, by giving written notice of exercise to the Secretary of the Company
specifying the number of shares to be purchased. Such notice shall be
accompanied by payment in full of the exercise price in cash, by certified
check, bank draft or money order payable to the order of the Company. Payment
instruments shall be received by the Company subject to collection. The proceeds
received by the Company upon exercise of any Stock Option may be used by the
Company for general corporate purposes. Any portion of a Stock Option that is
exercised may not be exercised again.

        6.6  Exercisability. In respect of any Stock Option granted under the
             --------------
Plan, unless otherwise provided in the Participant's Award Agreement or in the
Participant's employment agreement in respect of any such Stock Option, such
Stock Option shall become exercisable as to the aggregate number of shares of
Common Stock underlying such Stock Option as follows:
<PAGE>

                                      -6-

                  11.5.1  on the first anniversary of the date of grant of the
         Stock Option, one-fourth of the shares of Common Stock underlying such
         Stock Option shall become exercisable; and

                  11.5.2  thereafter, the remaining unvested Common Stock
         underlying such Stock Option shall become exercisable in thirty-six
         (36) equal monthly installments.

Notwithstanding the foregoing,  such vesting shall continue to occur only if the
Participant  is then  employed  by the  Company,  its  Parent  and/or one of its
Subsidiaries.

Notwithstanding anything to the contrary contained in this Section 6.6, any such
Stock Option shall become one hundred percent (100%) exercisable,  in accordance
with  Section 9.3 below,  as to the  aggregate  number of shares of Common Stock
underlying  such Stock Option upon the  occurrence of a Merger Event (as defined
in Section 9.3.1 below).

     11   Termination of Employment.
          -------------------------

          7.1  General.  If a Participant's employment with the Company, its
               -------
Parent or any Subsidiary terminates for any reason, any then unexercisable Stock
Options shall be forfeited and canceled by the Company, except as otherwise
provided in the Participant's Award Agreement or in the Participant's Employment
Agreement.

          7.2  For Cause.  If a Participant's employment with the Company, its
               ---------
Parent or any Subsidiary or service as a director of Company is terminated for
Cause, such Participant's rights, if any, to exercise any then exercisable Stock
Options shall terminate on the date of such termination for Cause and such Stock
Options shall be forfeited and canceled by the Company, except as otherwise
provided in the Participant's Award Agreement or in the Participant's Employment
Agreement.

          7.3  Voluntary Termination.  If a Participant voluntarily terminates
               ---------------------
employment with the Company, its Parent or any Subsidiary or service as a
director of the Company (other than a termination due to death or Disability),
such Participant's rights, if any, to exercise any then exercisable Stock
Options shall terminate thirty days after the date of such voluntary termination
(but not beyond the stated term of any such Stock Option as determined under
Section 6.4) and thereafter such Stock Options shall be forfeited and canceled
by the Company, except as otherwise provided in the Participant's Award
Agreement or in the Participant's Employment Agreement.

          7.4  Death/Disability.  If a Participant's employment with the
               ----------------
Company, its Parent or any Subsidiary or service as a director of the Company is
terminated due to death or Disability, such Participant's Stock Options shall
immediately become one hundred percent (100%) exercisable (regardless of the
exercisability or vesting schedule set forth in the Award Agreement or the Plan
relating to such Stock Options) and such Participant (and such Participant's
estate, designated beneficiary or other legal representative, as the case may be
and as determined by the Board or the Committee) shall have the right to
exercise such Participant's
<PAGE>

                                      -7-

Stock Options at any time within the one-year period following such termination
due to death or Disability (but not beyond the term of any such Stock Option as
determined under Section 6.4) and thereafter such Stock Options shall be
forfeited and canceled by the Company, except as otherwise provided in the
Participant's Award Agreement or in the Participant's Employment Agreement.

          7.5  Without Cause.  If a Participant's employment with the Company,
               -------------
its Parent or any Subsidiary or service as a director of the Company is
terminated without Cause, such Participant's rights, if any, to exercise any
then exercisable Stock Options shall terminate ninety days after the date of
such termination (but not beyond the stated term of any such Stock Options as
determined under Section 6.4) and thereafter such Stock Options shall be
forfeited and canceled by the Company, except as otherwise provided in the
Participant's Award Agreement or in the Participant's Employment Agreement.

          7.6  Board or Committee Discretion.  The Board or the Committee, in
               -----------------------------
their sole discretion, may determine that any Participant's Stock Options, to
the extent exercisable immediately prior to any termination of employment or as
a result thereof, may remain exercisable for an additional specified time period
after the period specified above in this Section 7 expires (subject to any other
applicable terms and provisions of the Plan and the relevant Award Agreement),
but not beyond the stated term of any such Stock Option.

     11   Non-transferability of Awards.
          -----------------------------

          11.5  Stock  Options.  Unless otherwise provided in the Participant's
                --------------
Award Agreement, no award under the Plan or any Award Agreement, and no rights
or interests herein or therein, shall or may be assigned, transferred, sold,
exchanged, encumbered, pledged, or otherwise hypothecated or disposed of by a
Participant or any beneficiary(ies) of any Participant, except by testamentary
disposition by the Participant or pursuant to the laws of intestate succession.
No such interest shall be subject to execution, attachment or similar legal
process, including, without limitation, seizure for the payment of the
Participant's debts, judgments, alimony, or separate maintenance. During the
lifetime of a Participant, Stock Options are exercisable only by the
Participant.

          11.6  Shares of Common Stock.  No voluntary or involuntary sale,
                ----------------------
transfer, pledge, encumbrance or other disposition or hypothecation of shares of
the Company after issuance thereof to the Participant (or of any shares
subsequently issued in respect of such shares, whether as a stock dividend or
otherwise), shall or may, prior to the occurrence of the Initial Public Offering
(as defined below), be made or suffered by the Participant or such Participant's
estate, designated beneficiary or other legal representative, other than by the
Participant to a trust for the sole benefit of the Participant's Immediate
Family (as defined below); provided, however, that any such trust shall be
                           --------  -------
subject to the restrictions set forth in the Plan. For purposes of the Plan, (a)
"Initial Public Offering" means the sale in a public offering by the Company of
its ordinary common shares representing not less than ten percent (10%) of its
outstanding ordinary shares (after giving effect to such offering), and (b)
"Immediate Family" means the Participant's spouse and/or lineal descendants
(including without limitation legally adopted children).
<PAGE>

                                      -8-

          8.3  Purchase Right.
               --------------

               8.3.1  If, prior to the occurrence of the Initial Public
Offering, a Participant terminates employment with the Company, its Parent or
any Subsidiary for any reason, all shares of the Common Stock acquired by such
Participant upon the exercise of any Stock Options under the Plan or otherwise
are subject, at the election of the Company, to purchase by the Company at a per
share price equal to their then Fair Market Value (the "Purchase Right"). If the
Company elects to exercise such Purchase Right, the Company must make such
election within 60 days after any such Participant terminates employment with
the Company, its Parent or any Subsidiary (or, in the case of securities issued
upon exercise of Stock Options after the date of a Participant's termination of
employment, within 60 days after the date of exercise). If the Company elects in
a timely fashion to exercise the Purchase Right hereunder to purchase such
shares from the terminated Participant, the Company shall notify the Participant
in writing of its intention to do so (the "Purchase Notice") and shall set forth
in the Purchase Notice the aggregate purchase price payable to such Participant,
as determined in accordance with this Section 8.3. Such aggregate purchase price
shall be payable in accordance with the following three sentences. No later than
30 days after the date on which the Company notifies the Participant of its
election to exercise its Purchase Right (the "Election Date"), the Company shall
pay to such Participant, without interest, the aggregate purchase price payable
by the Company to purchase the shares of Common Stock pursuant to the Purchase
Right; provided, however, that if the aggregate purchase price payable by the
       --------  -------
Company to purchase the shares of Common Stock pursuant to the Purchase Right
exceeds the aggregate exercise price paid by such Participant to acquire such
shares, but is less than $1,000,000, the Company shall pay the total aggregate
purchase price to the Participant in a lump sum within 30 days after the
Election Date. If the remaining aggregate purchase price payable, if any, equals
or exceeds $1,000,000, the Company may elect to pay such remaining purchase
price in excess of $1,000,000 to such Participant in two substantially equal
annual installments due and payable, bearing simple interest at then prevailing
rates, on the first and second anniversaries, respectively, of the Election
Date. The Company may prepay any such installments, in whole or in part, at any
time without penalty or premium.

               8.3.2  The Purchase Notice shall specify the place, time and date
for the delivery of the shares of the Common Stock which are the subject of the
Purchase Notice. Such delivery shall take place at the principal executive
offices of the Company during normal business hours on a business day not fewer
than 15 nor more than 90 calendar days after delivery of the Purchase Notice. At
the place, time, and date so specified, the Participant (or his or her estate,
designated beneficiary or legal representative, as the case may be) shall
deliver certificates for such shares of the Common Stock, duly endorsed for
transfer, along with such other instruments of transfer pertaining to such
shares as may be reasonably required by the Board or the Committee.

               8.3.3  If a Participant (o his or her estate, designated
beneficiary or legal representative, as the case may be) is obligated to sell
any shares of the Common Stock to the Company pursuant to the Purchase Right,
and such Participant fails to deliver the certificate(s) or otherwise comply
with the terms of this Section 8.3, the Company, upon delivery to such
Participant of payment therefor in accordance with this Section 8.3, shall
transfer on its records
<PAGE>

                                      -9-

the certificate(s) representing such shares of the Common Stock required to be
sold pursuant to this Section 8.3 and such shares shall thereupon cease to be
held for any purpose by such Participant. Thereupon all of the rights of such
Participant in and to such shares shall be deemed transferred to the Company and
the Company may thereupon cancel the certificate(s) representing such shares.

               8.4  Lock-Up.  No shares of the Common Stock may be sold,
                    -------
transferred pledged or otherwise disposed of or hypothecated in violation of or
contrary to any restrictions imposed on such sales or transfers by any
underwriters in connection with the offering for sale of any capital stock or
other security of the Company. All Participants receiving Stock Options
<PAGE>

                                      -10-

under the Plan shall promptly execute all lock-up agreements or letters required
by any such underwriters upon the Company's request.

     9.   Changes in Capitalization and Other Matters.
          -------------------------------------------

          9.1  No Corporate Action Restriction.  The existence of the Plan, any
               -------------------------------
Award Agreement and/or the awards granted hereunder shall not limit, affect or
restrict in any way the right or power of the Board or the shareholders of the
Company to make or authorize (a) any adjustment, recapitalization,
reorganization or other change in the Company's, its Parent's or any
Subsidiary's capital structure or its business, (b) any merger, consolidation or
change in the ownership of the Company, its Parent or any Subsidiary (other than
the effect of a Merger Event as set forth in Section 6.6 hereof), (c) any issue
of bonds, debentures, capital, preferred or prior preference stocks ahead of or
affecting the Company's, its Parent's or any Subsidiary's capital stock or the
rights thereof, (d) any dissolution or liquidation of the Company, its Parent or
any Subsidiary, (e) any sale or transfer of all or any part of the Company's,
its Parent's or any Subsidiary's assets or business, or (f) any other corporate
act or proceeding by the Company, its Parent or any Subsidiary. No Participant,
beneficiary or any other person shall have any claim against any member of the
Board or the Committee, the Company, its Parent or any Subsidiary, or any
employees, officers or agents of the Company, its Parent or any Subsidiary, as a
result of any such action.

          9.2  Recapitalization Adjustments.  In the event of any change in
               ----------------------------
capitalization affecting the Common Stock of the Company, including, without
limitation, a stock dividend or other distribution, stock split, reverse stock
split, recapitalization, consolidation, subdivision, split-up, spin-off, split-
off, combination or exchange of shares or other form of reorganization or
recapitalization, or any other change affecting the Common Stock, the Board or
the Committee shall authorize and make such proportionate adjustments to reflect
such change in order to preserve (but not to increase) the benefits to holders
of Stock Options, including, without limitation, with respect to the aggregate
number of shares of the Common Stock for which awards in respect thereof may be
granted under the Plan, the number of shares of the Common Stock covered by each
outstanding award, and the exercise price per share of Common Stock in respect
of outstanding awards.

          9.3  Mergers.
               -------

               9.3.1  If the Company enters into or is involved in any Merger
Event, a Participant's Stock Options shall immediately become one hundred
percent (100%) exercisable (regardless of the exercisability or vesting schedule
set forth in the Award Agreement or the Plan relating to such Stock Options) and
such Participant, at his or her option, shall be entitled (a) to exercise his or
her Stock Options and participate in the Merger Event at the same price and on
substantially the same terms and conditions as the Company or (b) to receive
substitute stock options, if applicable, in respect of the shares of the
surviving corporation on such terms and conditions, as to the number of shares,
pricing and otherwise, which shall substantially preserve the value, rights and
benefits of any affected Stock Options granted hereunder as of the date of
<PAGE>

                                      -11-

the consummation of the Merger Event. For purposes of this Plan and any Award
Agreement relating to a Stock Option granted hereunder, a "Merger Event" means
(i) a merger, reorganization or other business combination with, or a sale of
all or substantially all of the assets of the Company to, any person or entity
other than an Affiliate, or (ii) during any consecutive twelve (12) -month
period, individuals who at the beginning of such period constituted the
Company's Board (together with any replacement directors whose appointment by
the Company's Board, or whose nomination for election by the Company's
stockholders, was approved by a vote of at least a majority of the directors
then still in office either who were directors at the beginning of such period
or whose election or nomination for election was previously so approved) cease
for any reason to constitute a majority of the directors then in office.

               9.3.2  Upon receipt by any affected Participant of any such
substitute stock options as a result of any such Merger Event, such
Participant's affected Stock Options for which such substitute options were
received shall be thereupon cancelled without the need for obtaining the consent
of any such affected Participant.

               9.3.3  The foregoing adjustments and the manner of application of
the foregoing provisions, including, without limitation, the issuance of any
substitute stock options, shall be determined in good faith by the Board or the
Committee in its sole discretion. Any such adjustment may provide for the
elimination of fractional shares.

          11.5 Drag-Along Rights.
               -----------------

               9.4.1  If, prior to the occurrence of an Initial Public Offering,
the Right Start (the "Drag Shareholder") desires to sell all or substantially
all of the then outstanding shares of the Common Stock beneficially or legally
owned by the Right Start to any third party, other than an Affiliate, at which
time the Right Start owns at least fifty percent (50%), on a fully diluted
basis, of the Company's voting securities (a "Drag Sale"), then, if requested or
required by any such third party purchaser, each Participant or such
Participant's permitted transferee under Section 8.2 of the Plan, estate,
designated beneficiary or other legal representative, who has acquired Common
Stock pursuant to the exercise of Stock Options granted under the Plan or
otherwise (the "Drag Seller"), shall sell all such shares of Common Stock, and
all shares issued in respect of such shares, whether as a stock dividend or
otherwise, to such third party purchaser, in accordance with the terms and
provisions of this Section 9.4. All shares of Common Stock sold or transferred
pursuant to this Section 9.4.1 shall be sold at the same price and upon the same
terms and conditions as the shares of Common Stock being sold by the Right
Start.

               9.4.2  The Company shall give each Drag Seller at least 15 days
prior written notice of any Drag Sale, containing a description of all material
terms and conditions of such Drag Sale. In connection with any Drag Sale, each
Drag Seller shall take such actions as may be reasonably required by the Drag
Shareholder and shall otherwise cooperate in good faith with the Drag
Shareholder. At the closing of a Drag Sale, each Drag Seller shall deliver to
the purchaser the certificates for all shares of the Common Stock being sold or
transferred by such Drag Seller, duly endorsed for transfer, against payment of
the appropriate purchase price.
<PAGE>

                                      -12-

               9.4.3  Upon consummation of a Drag Sale, if a Drag Seller has not
delivered his or her certificates, as contemplated by this Section 9.4, such
Drag Seller shall no longer be considered a shareholder of the Company, and such
Drag Seller's sole rights shall be to receive the consideration receivable in
connection with such Drag Sale upon delivery of the certificates held by such
Drag Seller, as contemplated by Section 9.4.2.

     10.  Amendment, Suspension and Termination.
          -------------------------------------

          10.1  In General.  The Board may suspend or terminate the Plan (or any
                ----------
portion thereof) at any time and may amend the Plan at any time and from time to
time in such respects as the Board may deem advisable or in the best interests
of the Company, its Parent or any Subsidiary. No such amendment, suspension or
termination shall (a) materially adversely affect the rights of any Participant
under any outstanding Stock Options, without the consent of such Participant, or
(b) make any change that would disqualify the Plan, or any other plan of the
Company or any Subsidiary intended to be so qualified, from the benefits
provided under Section 422 of the Code, or any successor provisions thereto.

          10.2  Award Agreement Modifications.  The Board or the Committee may
                -----------------------------
(in their sole discretion) amend or modify at any time and from time to time the
terms and provisions of any outstanding Stock Options in any manner to the
extent that the Board or the Committee under the Plan or any Award Agreement
could have initially determined the restrictions, terms and provisions of such
Stock Options, including, without limitation, changing or accelerating the date
or dates as of which such Stock Options shall become exercisable. No such
amendment or modification shall, however, materially adversely affect the rights
of any Participant under any such award without the consent of such Participant.

     11.  Miscellaneous.
          -------------

          11.1  Tax  Withholding.  The Company shall have the right to deduct
                ----------------
from any payment or settlement under the Plan, including, without limitation,
the exercise of any Stock Option, any federal, state, local, foreign or other
taxes of any kind which the Board or the Committee, in their sole discretion,
deems necessary to be withheld to comply with the Code and/or any other
applicable law, rule or regulation.

          11.2  No Right to Employment.  Neither the adoption of the Plan, the
                ----------------------
granting of any award, nor the execution of any Award Agreement, shall confer
upon any employee of the Company, its Parent or any Subsidiary any right to
continued employment with the Company, its Parent or any Subsidiary, as the case
may be, nor shall it interfere in any way with the right, if any, of the
Company, its Parent or any Subsidiary to terminate the employment of any
employee at any time for any reason.

          11.3  Unfunded Plan.  The Plan shall be unfunded and the Company shall
                -------------
not be required to segregate any assets in connection with any awards under the
Plan. Any liability of the Company to any person with respect to any award under
the Plan or any Award Agreement shall be based solely upon the contractual
obligations that may be created as a result of the Plan
<PAGE>

                                      -13-

or any such award or agreement. No such obligation of the Company shall be
deemed to be secured by any pledge of, encumbrance on, or other interest in, any
property or asset of the Company or any Subsidiary. Nothing contained in the
Plan or any Award Agreement shall be construed as creating in respect of any
Participant (or beneficiary thereof or any other person) any equity or other
interest of any kind in any assets of the Company or any Subsidiary or creating
a trust of any kind or a fiduciary relationship of any kind between the Company,
its Parent, any Subsidiary and/or any such Participant, any beneficiary thereof
or any other person.

               11.4   Listing, Registration and Other Legal Compliance.  No
                      ------------------------------------------------
awards or shares of the Common Stock shall be required to be issued or granted
under the Plan unless legal counsel for the Company shall be satisfied that such
issuance or grant will be in compliance with all applicable securities laws and
regulations and any other applicable laws or regulations, including, without
limitation, Section 260.140.45 of the Rules promulgated under the California
Corporate Securities Law of 1968. The Board or the Committee may require, as a
condition of any payment or share issuance, that certain agreements,
undertakings, representations, certificates, and/or information, as the Board or
the Committee may deem necessary or advisable, be executed or provided to the
Company to assure compliance with all such applicable laws or regulations.
Certificates for shares of Common Stock delivered under the Plan may bear
appropriate legends and may be subject to such stock-transfer orders and such
other restrictions as the Board or the Committee may deem advisable under the
rules, regulations, or other requirements of the Securities and Exchange
Commission, any stock exchange upon which the Common Stock is listed, and any
applicable securities law. In addition, if, at any time specified herein (or in
any Award Agreement or otherwise) for (a) the making of any award, or the making
of any determination, (b) the issuance or other distribution of Common Stock, or
(c) the payment of amounts to or through a Participant with respect to any
award, any law, rule, regulation or other requirement of any governmental
authority or agency shall require either the Company, its Parent, any Subsidiary
or any Participant (or any estate, designated beneficiary or other legal
representative thereof) to take any action in connection with any such
determination, any such shares to be issued or distributed, any such payment, or
the making of any such determination, as the case may be, shall be deferred
until such required action is taken.

               11.5  Award Agreements.  Each Participant receiving an award
                     ----------------
under the Plan shall enter into an Award Agreement with the Company in a form
specified by the Board or the Committee. Each such Participant shall agree to
the restrictions, terms and conditions of the award set forth therein and in the
Plan.

               11.6  Financial Information.  Each Participant receiving an award
                     ---------------------
under the Plan shall be provided with the Company's annual unaudited financial
statements. Such unaudited financial statements shall be provided promptly after
their preparation after the Company's fiscal year end; provided, that each
Participant shall be provided with unaudited financial statements of the Company
at least once annually.

               11.7  Designation of Beneficiary.  Each Participant to whom an
                     --------------------------
award has been made under the Plan may designate a beneficiary or beneficiaries
to exercise any option or to receive any payment which under the terms of the
Plan and the relevant Award Agreement may become exercisable or payable on or
after the Participant's death. At any time, and from time to
<PAGE>

                                      -14-

time, any such designation may be changed or cancelled by the Participant
without the consent of any such beneficiary. Any such designation, change or
cancellation must be on a form provided for that purpose by the Board or the
Committee and shall not be effective until received by the Board or the
Committee. If no beneficiary has been designated by a deceased Participant, or
if the designated beneficiaries have predeceased the Participant, the
beneficiary shall be the Participant's estate. If the Participant designates
more than one beneficiary, any payments under the Plan to such beneficiaries
shall be made in equal shares unless the Participant has expressly designated
otherwise, in which case the payments shall be made in the shares designated by
the Participant.

               11.8  Leaves of Absence/Transfers.  The Board or the Committee
                     ---------------------------
shall have the power to promulgate rules and regulations and to make
determinations, as it deems appropriate, under the Plan in respect of any leave
of absence from the Company, its Parent or any Subsidiary granted to a
Participant. Without limiting the generality of the foregoing, the Board or the
Committee may determine whether any such leave of absence shall be treated as if
the Participant has terminated employment with the Company, its Parent or any
such Subsidiary. If a Participant transfers within the Company, or to or from
its Parent or any Subsidiary, such Participant shall not be deemed to have
terminated employment as a result of such transfers.

               11.9  Governing Law.  The Plan and all actions taken thereunder
                     -------------
shall be governed by and construed in accordance with the laws of the State of
California, without reference to the principles of conflict of laws thereof. Any
titles and headings herein are for reference purposes only, and shall in no way
limit, define or otherwise affect the meaning, construction or interpretation of
any provisions of the Plan.

               11.10  Effective Date.  The Plan shall be effective upon its
                      --------------
approval by the Board and adoption by the Company, subject to the approval of
the Plan by the Company's shareholders in accordance with Section 422 of the
Code.
<PAGE>

                                      -15-

          IN WITNESS  WHEREOF,  this Plan is  adopted by the  Company on
this 10th day of April, 1999.

                                        RIGHTSTART.COM INC.

                                        By: /s/ Jerry R. Welch
                                           ---------------------------------
                                        Name:    Jerry R. Welch
                                        Title:   Chief Executive Officer
                                                 and President

                                        By:  /s/ Gina M. Engelhard
                                           ----------------------------------
                                        Name:    Gina M. Engelhard
                                        Title:   Secretary and Chief
                                                 Financial Officer

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