Document:

EXHIBIT 10.14

                        SPLIT-DOLLAR INSURANCE AGREEMENT
                            AS AMENDED APRIL 29, 1999

      THIS AGREEMENT, originally effective as of this 10th day of January, 1997,
is amended effective April 29, 1999 by agreement between the Company and the
Owner:

DEFINITIONS:

A.    "Company": St. Jude Medical, Inc., a Minnesota corporation, of St. Paul,
      Minnesota.

B.    "Executive": Ronald A. Matricaria, the Chairman and Chief Executive
      Officer of the Company, residing in North Oaks, Minnesota.

C.    "Insured": Collectively, the Executive and Lucille E. Matricaria, his
      spouse, and the survivor thereof.

D.    "Insurer": The Phoenix Home Life Mutual Insurance Company.

E.    "Owner": The Ronald A. and Lucille E. Matricaria 1997 Irrevocable Life
      Insurance Trust.

F.    "Policy": The policy of insurance on the life of the Insured issued by the
      Insurer and listed on Exhibit "A" annexed hereto together with any
      supplementary contracts issued by the Insurer in conjunction therewith.

G.    "Policy Interest": The Company's Policy Interest shall be an amount equal
      to the lesser of the cumulative total of its share of the premiums paid on
      the Policy or cash surrender value of the Policy. The existence of the
      Company's Policy Interest shall be evidenced by filing with the Insurer an
      assignment in substantially the form annexed hereto as Exhibit "B".

RECITALS:

A.    The Owner is the owner of the Policy, and was established by the Insured
      to provide a benefit for the Insured's family in the event of the death of
      the survivor of the Insured.

B.    The Executive had been and is a valuable employee of the Company. As an
      additional benefit to the Executive and his spouse, the Company wishes to
      assist the Owner in the payment of premiums on the Policy as set forth in
      this Agreement.

C.    In exchange for such premium assistance, the Owner is willing to grant to
      the Company an interest in the Policy as provided herein.

D.    This Agreement is intended to qualify as a life insurance employee benefit
      plan as described in Revenue Ruling 64-328.

<PAGE>

THEREFORE, for value received, it is agreed:

1.    PREMIUM PAYMENTS

      (a)   Each annual premium on the Policy during the term of this Agreement
            shall be paid as follows:

            (1)   The Owner shall pay a portion of each annual premium due in an
                  amount equal to the current term rate for the Insured's age
                  multiplied by the excess of the current death benefit over the
                  Company's current Policy Interest. For purposes of this
                  Agreement, the "current term rate" shall mean:

                  (A)   Prior to the death of one of the Insured, the lesser of
                        the Insurer's annual term insurance rate or the rates
                        specified in Revenue Rulings 64-328 and 66-110 based on
                        the joint life expectancies of the Insured;

                  (B)   In the event of the death of one of the Insured prior to
                        the termination of this Agreement, thereafter, the
                        lesser of the Insurer's annual term insurance rate or
                        the rate specified in Revenue Rulings 64-328 and 66-110
                        based on the life expectancy of the surviving Insured.

            (2)   In connection with the amount described in (1) above, the
                  Company shall pay in cash to the Executive, or in the event of
                  Executive's death, the Executive's spouse, at least 30 days
                  prior to the due date of any premium due under the Policy, an
                  amount which, after payment by the Executive or spouse of any
                  federal, state and local income (including FICA) tax
                  liability, if any, will equal the amount of the Owner's
                  premium described in (1) above. The Executive, the Executive's
                  spouse or their tax advisor shall provide the Company with an
                  estimate of the effective combined federal, state and local
                  tax rate for the year in which the Owner's premium is due. The
                  payment described in this paragraph (2) shall be deemed a
                  bonus to the Executive during his employment, and thereafter,
                  a retirement benefit to the Executive and/or his spouse.

            (3)   The Company shall pay all premium amounts not paid by the
                  Owner.

      (b)   The Owner's premium share and the Company's premium share (other
            than that paid with policy loans) shall be remitted to the Insurer
            before expiration of the grace period.

      (c)   Dividends on the Policy shall be applied as elected by the Owner.

      (d)   The Policy may, at the Company's discretion, provide for the waiver
            of premium on the Executive's disability. If it does so provide, the
            cost thereof shall be borne by the Company.

                                        2
<PAGE>

2.    POLICY OWNERSHIP

      (a)   Except as provided in subsection (b), the Owner shall be sole and
            exclusive owner of the Policy. This includes all the rights of
            "owner" under the terms of the Policy including, but not limited to,
            the right to designate beneficiaries, select settlement and dividend
            options and to surrender the Policy. All such rights may be
            exercised by the Owner without the Company's consent.

      (b)   In exchange for the Company's payment of its premium contribution
            under Section 1, the Owner hereby assigns to the Company the
            following rights in the Policy:

            (1)   The right to realize against the cash value of the Policy, to
                  the extent of its Policy Interest in the event of termination
                  of this Agreement as provided in Section 4.

            (2)   The right to realize against proceeds of the Policy, to the
                  extent of its Policy Interest, in the event of the Insured's
                  death.

      (c)   It is agreed that benefits may be paid under the Policy by the
            Insurer either by separate checks to the parties entitled thereto,
            or by a joint check. In the later instance, the Owner and the
            Company agree that the benefits shall be divided as provided herein.

3.    THE OWNER - The Owner shall have the right to assign any part or all of
      the Owner's retained interest in the Policy and this Agreement to any
      person, entity or trust by execution of a written assignment delivered to
      the Insurer.

4.    TERMINATION OF AGREEMENT

      (a)   This Agreement shall not terminate until, but shall terminate
            immediately upon the first to occur of the following:

            (1)   Surrender of the Policy by the Owner, who has the sole and
                  exclusive right of surrender.

            (2)   Lapse, failure to make premium contributions as required by
                  Section 1 or other termination of the Policy by the Owner.

            (3)   The death of the survivor of the Insured

            (4)   The bankruptcy, receivership or dissolution of the Company.

            (5)   Payment of the annual premium for the 15th policy year, which
                  shall occur in January, 2012.

                                        3
<PAGE>

      (b)   On any termination of this Agreement, the Owner shall pay to the
            Company the Company's Policy Interest and the Company will release
            its collateral assignment in the Policy to the Owner.

5.    THE INSURER - The Insurer shall be bound only by the provisions of and
      endorsements on the Policy, and any payments made or actions taken by it
      in accordance therewith shall fully discharge it from all claims, suits
      and demands of all persons whatsoever. It shall in no way be bound by or
      be deemed to have notice of the provisions of this Agreement.

6.    AMENDMENT OF AGREEMENT - This amended Agreement shall restate and replace
      the Split Dollar Insurance Agreement between the Company and the Owner
      dated January 10, 1997. The Owner and the Company can mutually agree to
      further amend this Agreement and such amendment shall be in writing and
      signed by the Owner and Company.

7.    SUCCESSOR RIGHTS - Notwithstanding anything herein to the contrary, the
      Company's rights and obligations under this Agreement shall not cease, but
      shall continue and shall be enforceable in the event of the merger of the
      Company in which it is not the survivor, or in the event of the sale of
      all or substantially all of the assets of the Company, and said successor
      shall assume such rights and obligations hereunder.

8.    ADMINISTRATION AND FUNDING - The following provisions are part of this
      Agreement and are intended to meet the requirements of the Employee
      Retirement Income Security Act of 1974:

      (a)   The named fiduciary: The Vice President, Finance/Chief Financial
            Officer.

      (b)   The funding policy under this Agreement is that all premiums on the
            Policy be remitted to the Insurer when due.

      (c)   Direct payment by the Insurer is the basis of payment of benefits
            under this Agreement, with those benefits in turn being based on the
            payment of premiums as provided in the Agreement.

      (d)   For claims procedure purposes, the "Claims Manager" shall be the
            Vice President, Assistant Secretary/General Counsel.

            (1)   If for any reason a claim for benefits under this Agreement is
                  denied by the Company, the Claims Manager shall deliver to the
                  claimant a written explanation setting forth the specific
                  reasons for the denial, pertinent references to the Agreement
                  section on which the denial is based, such other data as may
                  be pertinent and information on the procedures to be followed
                  by the claimant in obtaining a review of his claim, written in
                  a manner calculated to be understood by the claimant. For this
                  purpose:

                  (A)   The claimant's claim shall be deemed filed when
                        presented orally or in writing to the Claims manager.

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<PAGE>

                  (B)   The Claims Manager's explanation shall be in writing
                        delivered to the Claimant within 90 days of the date the
                        claim is filed.

            (2)   The claimant shall have 60 days following his receipt of the
                  denial of the claim to file with the Claims Manager a written
                  request for review of the denial. For such review, the
                  claimant or his representative may submit pertinent documents
                  and written issues and comments.

            (3)   The Claims Manager shall decide the issue on review and
                  furnish the claimant with a copy within 60 days of receipt of
                  the claimant's request for review of his claim. The decision
                  on review shall be in writing and shall include specific
                  reasons for the decision written in a manner calculated to be
                  understood by the claimant, as well as specific references to
                  the pertinent provisions of this Agreement on which the
                  decision is based. If a copy of the decision is not so
                  furnished to the claimant within such 60 days, the claim shall
                  be deemed denied on review.

      (e)   If any claim arising under this Agreement is not resolved under (d)
            above or any other dispute arises under the terms of this Agreement,
            the Company and Owner agree to submit the claim or dispute to
            arbitration proceedings held in accordance with the rules of the
            American Arbitration Association. Judgment upon the award rendered
            by the arbitrators may be entered in any court having jurisdiction
            thereof. Pending final resolution of the dispute, the parties shall
            continue to comply with the provisions of this Agreement not in
            dispute. The expenses of the arbitration shall be borne equally by
            the parties to the arbitration, provided that each party shall pay
            for and bear the costs of its own experts, evidence and legal
            counsel. Such arbitration shall be held in Minneapolis, Minnesota.

9.    MISCELLANEOUS

      (a)   This Agreement shall be binding upon and inure to the benefit of the
            Company and the Owner and their respective successors and assigns.

      (b)   Any notice, consent or demand required or permitted to be given
            under the provisions of this Agreement shall be in writing, and
            shall be signed by the party giving or making the same. If such
            notice, consent or demand is mailed to a party hereto, it shall be
            sent by United States certified mail, postage prepaid, addressed to
            such party's last known address as shown on the records of the
            Company. The date of such mailing shall be deemed the date of
            notice, consent or demand.

      (c)   This Agreement, and the rights of the parties hereunder, shall be
            governed by and construed in accordance with the laws of the State
            of Minnesota, except to the extent preempted by federal law.

                                        5
<PAGE>

      IN WITNESS WHEREOF the parties have signed this Agreement, as amended,
effective as of this 29th day of April, 1999.

In the presence of                       COMPANY

                                         St. Jude Medical, Inc.

/s/ Karen M. Jurney                      By: /s/ Kevin  T. O'Malley
----------------------------------          ------------------------------------
Karen M. Jurney                             Kevin  T. O'Malley

                                            Its: Vice President
                                                --------------------------------

                                         OWNER

                                         The Ronald A. and Lucille E. Matricaria
                                         1997 Irrevocable Life Insurance Trust

/s/ Karen M. Jurney                      /s/ John P. Berdusco
----------------------------------       ---------------------------------------
Karen M. Jurney                          John P. Berdusco, Trustee

                                        6

<PAGE>

                                   EXHIBIT "A"

                                 LIFE INSURANCE

POLICY NUMBER                                                       FACE AMOUNT

2,708,353                                                           $3,000,000

<PAGE>

                                   EXHIBIT "B"

                             SPLIT DOLLAR ASSIGNMENT

Insurer: The Phoenix Home Mutual Life Insurance Company.

Insured: Ronald A. and Lucille Matricaria

      THIS ASSIGNMENT, originally made January 10, 1997, is amended and affirmed
by the undersigned Owner effective as of April 29, 1999.

DEFINITIONS:

      A.    "Assignee": St. Jude Medical, Inc., a Minnesota corporation, of St.
            Paul, Minnesota.

      B.    "Owner": The Ronald A. and Lucille E. Matricaria 1997 Irrevocable
            Life Insurance Trust.

      C.    "Policy": The following policy of insurance issued by the Insurer on
            the life of the insured, together with any supplementary contracts
            issued in conjunction therewith:

                    POLICY NUMBER                    FACE AMOUNT

                    2,708,353                        $3,000,000

      D.    "Policy Interest": The Assignee's Policy Interest shall be as set
            forth in the Split Dollar Agreement. The Insurer shall be entitled
            to rely on the Assignee's certification of the amount of its Policy
            Interest.

      E.    "Split Dollar Agreement": That certain Agreement, dated January 10,
            1997, as amended effective April 29, 1999, between the Owner and the
            Assignee. The Insurer is not bound by nor deemed to have notice of
            the provisions of the Split Dollar Agreement.

RECITALS:

      A.    Under the Split Dollar Agreement, the Assignee has agreed to assist
            the Owner in payment of premiums on the Policy.

      B.    In consideration of such premium payments by the Assignee, the Owner
            here intends to grant the Assignee certain limited interests in the
            Policy.

<PAGE>

THEREFORE, for value received, it is agreed:

1.    ASSIGNMENT - The Owner hereby assigns, transfers and sets over to the
      Assignee, its successor and assigns, the following specific rights in the
      Policy and subject to the following terms and conditions:

      (a)   The right to realize against the cash value of the Policy, to the
            extent of its Policy Interest, in the event of the Policy's
            surrender by the Owner.

      (b)   The right to realize against proceeds of the Policy, to the extent
            of its Policy Interest, in the event of the Insured's death.

      (c)   The right to borrow against the security of the Policy, but not
            against the Policy itself.

2.    RETAINED RIGHTS - Except as expressly provided in Section 1, the Owner
      retains all rights under the Policy including, but not limited to, the
      exclusive right to name beneficiaries, select settlement and dividend
      options and to surrender the Policy without the consent of the Assignee.

3.    INSURER - The Insurer is hereby authorized to recognize, and is fully
      protected in recognizing:

      (a)   The claims of the Assignee to rights hereunder, without
            investigating the reasons for such action by the Assignee, or the
            validity or the amount of such claims.

      (b)   The Owner's request for surrender of the Policy without the consent
            of the Assignee. Upon the surrender, the Policy shall be terminated
            and of no further force or effect.

4.    AMENDMENT - This Assignment shall not be altered or amended by the Owner
      without the written consent of the Assignee.

5.    RELEASE OF ASSIGNMENT - Upon payment to the Assignee of its Policy
      Interest, the Assignee shall executive a written release of this
      Assignment.

      IN WITNESS WHEREOF the Owner has executed this Assignment on the date
first above written.

In the presence of                       The Ronald A. and Lucille E. Matricaria
                                         1997 Irrevocable Life Insurance Trust

/s/ Karen M. Jurney                      /s/ John P. Berdusco
----------------------------------       --------------------------------------
                                         John P. Berdusco, TrusteeEXHIBIT 10.3

                                  AMENDMENT TO

                             INSIGNIA SYSTEMS, INC.
                                 1990 STOCK PLAN

         Pursuant to an Amendment to the 1990 Stock Plan, adopted by the Board
of Directors and approved by the Company's shareholders on May 20, 1999, Section
3 of the Employee Stock Purchase Plan is hereby amended as follows:

         SECTION 3. Stock Subject to Plan.

         The total number of shares of Stock reserved and available for
distribution under the Plan shall be 1,770,000. Such shares may consist, in
whole or in part, of authorized and unissued shares.

         If any shares that have been optioned ceased to be subject to Options,
or if any shares subject to any Restricted Stock award granted hereunder are
forfeited or such award otherwise terminates without a payment being made to the
participant, such shares shall again be available for distribution in connection
with future awards under the Plan.

         In the event of any merger, reorganization, consolidation,
recapitalization, stock dividend, other change in corporate structure affecting
the Stock, or spin-off or other distribution of assets to shareholders, such
substitution or adjustment shall be made in the aggregate number of shares
reserved for issuance under the Plan, in the number and option price of shares
subject to outstanding options granted under the Plan, and in the number of
share subject to Restricted Stock awards granted under the Plan as may be
determined to be appropriate by the Committee, in its sole discretion, provided
that the number of shares subject to any award shall always be a whole number.

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