Document:

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                                                                    EXHIBIT 10.5

                                  ODWALLA, INC.

                         SHAREHOLDERS' RIGHTS AGREEMENT

                                   MAY 2, 2000

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                                TABLE OF CONTENTS

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                                                                                           PAGES
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1.      GENERAL .............................................................................2

        1.1    Definitions...................................................................2

2.      REGISTRATION.........................................................................4

        2.1    Demand Registrations..........................................................4
        2.2    Company Registration..........................................................5
        2.3    Additional Procedures in Connection with Underwritten
               Offerings; Lockups; Cutbacks..................................................6
        2.4    Expenses of Registration......................................................7
        2.5    Obligations of the Company....................................................8
        2.6    Termination of Registration Rights............................................9
        2.7    Company Lockup...............................................................10
        2.8    Indemnification..............................................................10
        2.9    Assignment of Registration Rights............................................12
        2.10   Participation by Shareholders................................................12
        2.11   Reports Under Securities Exchange Act of 1934................................13

3.      RIGHT OF FIRST OFFER; CO-SALE RIGHTS................................................13

        3.1    Notice of Intended Disposition...............................................13
        3.2    Exercise of Right by the Company.............................................14
        3.3    Non-Exercise of Right of First Refusal.......................................14
        3.4    Closing of Sale of Target Shares.............................................14
        3.5    Assignment...................................................................15
        3.6    Co-Sale Rights in Sales by a Transferring Shareholder........................15
        3.7    Exempt Transfers.............................................................16
        3.8    Termination..................................................................16

4.      VOTING AGREEMENT....................................................................16

        4.1    Election of Members of the Board of Directors................................16
        4.2    Termination of Voting Agreement..............................................17

5.      OTHER AGREEMENTS....................................................................17

        5.1    Information Rights...........................................................17
        5.2    Restrictive Legend...........................................................18
        5.3    Shareholder Lockup...........................................................18
        5.4    Standstill...................................................................18

6.      MISCELLANEOUS.......................................................................20
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<TABLE>
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        6.1    LLC Shares...................................................................20
        6.2    Amendment of LLC Agreement...................................................20
        6.3    Governing Law................................................................20
        6.4    Termination of Existing Rights Agreement.....................................20
        6.5    Successors and Assigns.......................................................20
        6.6    Severability.................................................................20
        6.7    Amendment and Waiver.........................................................20
        6.8    Delays or Omissions..........................................................21
        6.9    Notices......................................................................21
        6.10   Attorneys' Fees..............................................................21
        6.11   Titles and Subtitles.........................................................21
        6.12   Counterparts.................................................................22
        6.13   Construction.................................................................22
        6.14   Entire Agreement.............................................................22
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                                 ODWALLA, INC.

                         SHAREHOLDERS' RIGHTS AGREEMENT

        This SHAREHOLDERS' Rights Agreement (this "Agreement") is entered into
as of May 2, 2000, by and among Odwalla, Inc., a California corporation (the
"Company"), Samantha Investors, LLC, a Massachusetts limited liability company,
and those shareholders of the Company and other Persons listed on Schedule 1
hereto (together with these permitted successors and assigns hereunder,
collectively the "Shareholders").

                                    RECITALS

        A.      The Company previously entered into that certain Investors'
                Rights Agreement, dated as of January 29, 1999, with
                Catterton-Simon Partners III, L.P. ("Catterton") in connection
                with the acquisition by Catterton of certain shares of Series A
                Preferred Stock of the Company (the "Existing Rights
                Agreement"). On or before the date hereof, Catterton has
                converted such shares of Series A Preferred Stock together with
                those additional shares of Series A Preferred Stock Catterton
                received from the Company on June 30, 1999 and December 31, 1999
                as a stock dividend into Common Stock of the Company. The
                Company and Catterton wish to have this Agreement supersede and
                terminate the Existing Rights Agreement.

        B.      The Company, Orange Acquisition Sub, a Maine corporation
                ("Merger Sub"), and Fresh Samantha, Inc., a Maine corporation
                ("Samantha"), have entered into that certain Agreement and Plan
                of Merger, dated as of February 2, 2000 (the "Merger
                Agreement"), to effectuate the merger (the "Merger") of Merger
                Sub with and into Samantha with Samantha as the surviving
                corporation and wholly-owned subsidiary of the Company.

        C.      Upon consummation of the Merger, the Shareholders identified as
                "Samantha Shareholders" on Schedule 1 attached hereto will
                exchange certificates formerly representing shares of the
                capital stock of Samantha for shares of the Common Stock of the
                Company.

        D.      Concurrent with the Closing of the Merger, the Company expects
                to consummate a transaction pursuant to which it will issue and
                sell up to Six Million Dollars ($6,000,000) of Common Stock to
                WP and Catterton.

                                    AGREEMENT

        NOW, THEREFORE, in consideration of the mutual promises,
representations, warranties, covenants and conditions set forth in this
Agreement, the parties mutually agree as follows:

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1.      GENERAL

        1.1     DEFINITIONS.

        In addition to those terms otherwise defined herein, as used in this
Agreement, the following terms shall have the following respective meanings:

        "ACQUISITION PROPOSAL" shall mean (a) a bona fide, written proposal,
which proposal includes all material terms of a proposed transaction, received
by the Board of Directors of the Company from any person or Group (as such term
is defined in Section 13(d)(3) of the Exchange Act) proposing to enter into a
transaction with the Company or the Company's shareholders which, if effected,
result in such person or group acquiring more than 50% of the voting securities
of the Company, (b) a tender offer or exchange offer seeking to acquire 50% or
more of the outstanding shares of voting securities of the Company or (c) a
public announcement of the commencement of a bona fide proxy or consent
solicitation subject to Section 14 of the Exchange Act to remove a majority of
the Board of Directors.

        "AFFILIATE" shall mean a person or entity that directly or indirectly,
through one or more intermediaries, controls or is controlled by, or is under
common control with, the person specified.

        "BAIN SHAREHOLDERS" shall mean, collectively, Bain Capital Fund VI, L.P.
and its Affiliates.

        "CLOSING" shall have the meaning given such term in the Merger
Agreement.

        "COMMON STOCK" shall mean the common stock of the Company.

        "EXCHANGE ACT" means the Securities Exchange Act of 1934, as amended and
any successor rule or regulation thereto, and in the case of any referenced
section of such rule, any successor section thereto, collectively and as from
time to time amended and in effect.

        "HOLDER" means any person owning or having the right to acquire
Registrable Securities or any assignee thereof.

        "LLC" means Samantha Investors, LLC, a Massachusetts limited liability
company.

        "MAJORITY PARTICIPATING HOLDERS" means, with respect to any registration
of Registrable Securities, the holder or holders at the relevant time of at
least a majority of the Registrable Securities to be included in the
registration statement in question.

        "NASD" shall mean the National Association of Securities Dealers, Inc.
(or its successor).

        "PERMITTED TRANSFEREE" shall mean, as to any Shareholder, (a) any
Affiliate, partner, retired partner, member, retired member, or other holder of
equity interests of such Shareholder and (b) any family member of such
Shareholder or any domestic partner of such Shareholder or

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any trust, partnership, limited liability company, custodianship or fiduciary
account for the benefit of a Shareholder and/or members of his or her family or
his or her domestic partner.

        "REGISTER," "REGISTERED," and "REGISTRATION" refer to a registration
effected by preparing and filing a registration statement in compliance with the
Securities Act, and the declaration or ordering of effectiveness of such
registration statement or document.

        "REGISTRABLE SECURITIES" means (i) the Stock, (ii) any Common Stock
issued as (or issuable upon the conversion or exercise of any preferred stock
warrant, right or other security which is issued as) a dividend or other
distribution with respect to, or in exchange for or in replacement of, or
pursuant to a stock split, combination of shares, recapitalization, merger,
consolidation, reorganization or otherwise with respect to the Stock, and (iii)
any Common Stock issued upon exercise of the Warrant. Notwithstanding the
foregoing, Registrable Securities shall not include any securities either sold
by a person to the public pursuant to a registration statement or Rule 144 under
the Securities Act or sold in a private transaction in which the transferor's
rights under Section 2 of this Agreement are not assigned.

        The number of shares of "REGISTRABLE SECURITIES THEN OUTSTANDING" shall
be determined by calculating the number of shares of Common Stock outstanding
which are, and the number of shares of Common Stock issuable pursuant to then
exercisable or convertible securities, including the Warrant, which are,
Registrable Securities.

        "REGISTRATION EXPENSES" shall mean all expenses incurred by the Company
in complying with Section 2.1 hereof, including, without limitation, all
registration and filing fees, printing expenses, fees and disbursements of
counsel for the Company, reasonable fees and disbursements of a single special
counsel for the Shareholders, blue sky fees and expenses and the expense of any
special audits incident to or required by any such registration.

        "SECURITIES ACT" shall mean the Securities Act of 1933, as amended, and
any successor rule or regulation thereto, and in the case of any referenced
section of such rule, any successor section thereto, collectively and as from
time to time amended and in effect.

        "STOCK" shall refer to the shares of Common Stock held by the
Shareholders.

        "TAG ALONG SELLER" shall have the meaning given such term in Section 3.6
of this Agreement.

        "WARRANT" shall refer to that warrant held by Catterton-Simon Partners
III, L.P. to purchase shares of Common Stock dated as of January 29, 1999.

        "WP" shall mean U.S. Equity Partners, L.P., a Delaware limited
partnership, U.S. Equity Partners (Offshore), L.P., a Cayman Islands limited
partnership, and BancBoston Investments, Inc., a Massachusetts corporation.

        Any capitalized terms not defined herein shall have the meanings given
them in the Merger Agreement.

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2.      REGISTRATION

        2.1     DEMAND REGISTRATIONS.

                (a) REGISTRATION ON FORM S-3. From time to time after the first
anniversary of the date of this Agreement, a Holder or Holders may request in
writing that the Company effect the registration on Form S-3 of Registrable
Shares, provided that the gross proceeds of the offering to which such request
applies are expected to be at least $1,000,000. If the Holder or Holders
initiating such registration intend to distribute the Registrable Securities in
an underwritten offering, they shall so state in their request. Promptly after
receipt of such notice, the Company will give written notice of such requested
registration to all other Holders of Registrable Securities. The Company will
then use its commercially reasonable best efforts to expeditiously effect the
registration under the Securities Act of the Registrable Securities which the
Company has been requested to register by such Holders and all other Registrable
Securities which the Company has been requested to register by other Holders of
Registrable Securities by notice delivered to the Company within twenty (20)
days after the giving of such notice by the Company.

                (b) REGISTRATION ON FORM S-1 OR S-2. From time to time after the
first anniversary of the date of this Agreement, when the Company is ineligible
to file a Registration Statement on Form S-3, one or more Holders of Registered
Securities may request in writing that the Company effect the registration under
the Securities Act of Registrable Securities; provided that the gross proceeds
of the offering to which such request applies are expected to be at least $5
million. If the Holder or Holders initiating such registration intend to
distribute the Registrable Securities in an underwritten offering, they shall so
state in their request. Promptly after receipt of such notice, the Company will
give written notice of such requested registration and related information to
all other Holders of Registrable Securities. The Company will then use its
commercially reasonable best efforts to expeditiously effect the registration
under the Securities Act of the Registrable Securities which the Company has
been requested to register by such Holders and all other Registrable Securities
which the Company has been requested to register by other Holders of Registrable
Securities by notice delivered to the Company within twenty (20) days after the
giving of such notice by the Company.

                (c) FORM. Each registration requested pursuant to Section 2.1(b)
shall be effected by the filing of a registration statement on Form S-1 or S-2
(or the successor form of either, unless the use of a different form has been
agreed to in writing by the Company and the Majority Participating Holders). No
registration of Registrable Securities under this Section 2.1 which shall not
have become and remained effective for the period set forth in Section 2.5(a),
shall be deemed to be a registration for any purpose of this Section 2.1. In the
case of the filing of a registration statement on Form S-3 pursuant to this
Section 2.1, the Company shall include such additional disclosure in such
registration statement and the prospectus used in connection with such
registration statement as reasonably requested by the Majority Participating
Holders or, in the case of an underwritten offering, by the managing
underwriter(s), in order to successfully market the Common Stock offered in such
registration statement.

                (d) LIMITATION OF REGISTRATION OBLIGATIONS. Notwithstanding the
foregoing provisions of this Section 2.1, the Company shall not be obligated to
effect any registration,

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qualification or compliance (i) more than twice pursuant to Section 2.1(b), (ii)
if the Company shall furnish to the Shareholders a certificate signed by the
Chairman of the Board or the Chief Executive Officer of the Company stating that
in the good-faith judgment of the Board of Directors of the Company, it would be
seriously detrimental to the Company and its shareholders for such registration
to be effected at such time, in which event the Company shall have the right to
defer the filing of the registration statement for a period of not more than
ninety (90) days after receipt of the request of the Holder or Holders under
this Section 2.1, provided that the Company may not delay the filing of a
registration statement pursuant to this clause (ii) more than once in any twelve
(12) month period; (iii) within one hundred eighty (180) days of the effective
date of a prior registration statement in respect of an underwritten offering to
which the provisions of Section 2.2(a) applied in connection with which all
Holders were able to sell 75% of the number of Registrable Securities they had
requested to be included in such prior registration statement; or (iv) more than
twice in a single year.

                (e) FURNISHING INFORMATION. It shall be a condition precedent to
the obligations of the Company to take any action pursuant to this Section 2.1
that the Shareholders shall furnish to the Company such information regarding
themselves, the Registrable Securities held by them and the intended method of
disposition of such securities as shall be reasonably requested by the Company
as required to effect the registration of their Registrable Securities.

        2.2 COMPANY REGISTRATION.

                (a) GENERAL. The Company shall notify the Shareholders in
writing at least thirty (30) days prior to the filing of any registration
statement under the Securities Act for purposes of offering securities of the
Company (excluding registration statements relating solely to employee benefit
plans or solely with respect to the issuance by the Company of securities
pursuant to corporate reorganizations or other transactions under Rule 145 under
the Securities Act), either for its own account or for the account of a security
holder or security holders, and the Company will afford each Shareholder an
opportunity to include in such registration statement all or part of such
Registrable Securities held by such Shareholder. Such notice by the Company
shall describe such securities and specify the form, manner and other relevant
aspects of such proposed registration. Each Shareholder desiring to include in
any such registration statement all or any part of the Registrable Securities
held by it shall, within twenty (20) days after the above-described notice from
the Company, so notify the Company in writing. Such notice shall state the
number of Registrable Securities such Shareholder desires to have included in
such registration statement and the intended method of disposition of the
Registrable Securities by such Shareholder. If a Shareholder decides not to
include all of its Registrable Securities in any registration statement
thereafter filed by the Company, such Shareholder shall nevertheless continue to
have the right to include any Registrable Securities in any subsequent
registration statement or registration statements as may be filed by the Company
with respect to offerings of its securities, all upon the terms and conditions
set forth herein. No registration of Registrable Securities effected under this
Section 2.2 shall relieve the Company of any of its obligations to effect
registrations of Registrable Securities pursuant to Section 2.1 hereof.

                (b) RIGHT TO TERMINATE REGISTRATION. The Company shall have the
right to terminate or withdraw any registration initiated by it under this
Section 2.2 prior to the effectiveness of such registration whether or not any
Shareholder has elected to include securities

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in such registration. The Registration Expenses of such withdrawn registration
shall be borne by the Company in accordance with Section 2.4 hereof.

                (c) NO OBLIGATION. Nothing in this Section 2.2 shall obligate
the Company to file a registration statement.

        2.3     ADDITIONAL PROCEDURES IN CONNECTION WITH UNDERWRITTEN OFFERINGS;
                LOCKUPS; CUTBACKS.

                (a) REGISTRATIONS PURSUANT TO SECTION 2.1; CUTBACK. In the case
of a registration pursuant to Section 2.1 hereof, whenever the Majority
Participating Holders shall request that such registration shall be effected
pursuant to an underwritten offering, such registration shall be so effected,
and only securities which are to be distributed by the underwriters may be
included in such registration. Such underwriters shall be designated by the
following method: (i) the Company will provide a list to the Majority
Participating Holders of six (6) underwriters, each of which shall be on the
list of the top twenty (20) equity underwriters in the United States, (ii) the
Majority Participating Holders may then remove no more than three (3)
underwriters from such list, and (iii) the Company may then designate the
underwriters for the underwritten offering pursuant to Section 2.1 from those
remaining underwriters on such list. If requested by such underwriters, the
Company and each participating seller will enter into an underwriting agreement
with such underwriters for such offering containing such representations and
warranties by the Company and such other terms and provisions applicable to the
Company as are customarily contained in underwriting agreements with respect to
secondary distributions, including, without limitation, indemnity and
contribution. In each such registration pursuant to Section 2.1, each
Shareholder agrees that without the consent of the managing underwriter, for a
period from fifteen (15) days prior to the effective date of the registration
statement until ninety (90) days after such effective date, such Shareholder
will not directly or indirectly sell, offer to sell, grant any option for the
sale of, or otherwise dispose of any common equity or securities convertible
into common equity except (x) for Registered Securities sold in such registered
offering and (y) transfers to Permitted Transferees of such Shareholder, each of
whom shall have furnished to the Company and the managing underwriter their
written consent to be bound by this Agreement, including this Section 2.3.

        If the managing underwriter shall advise the Shareholders initially
requesting registration that the total amount of securities to be included in a
registration pursuant to Section 2.1 should be limited due to market conditions
or otherwise, the securities so included shall be reduced as follows: (a) all
securities which shareholders other than the Shareholders seek to include in the
offering shall be excluded from the offering to the extent limitation on the
number of shares included in the underwriting is required, (b) if further
limitation on the number of shares to be included in the underwriting is
required, the number of Registrable Securities held by Shareholders that may be
included in the underwriting shall be reduced pro rata among the selling
Shareholders in accordance with the number of shares of Registrable Securities
held by each such Shareholder.

                (b) REGISTRATIONS PURSUANT TO SECTION 2.2; CUTBACK. In
connection with the exercise of any registration rights granted to Shareholders
pursuant to Section 2.2 hereof, if the registration is to be effected by means
of an underwritten offering, the Company shall not be

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required to include any of the Shareholders' securities in such underwriting
unless they agree to be bound by the terms of the underwriting as agreed upon
between the Company and the underwriters selected by it (or by other persons
entitled to select the underwriters), and then only in such quantity as the
underwriters determine in their sole discretion will not jeopardize the success
of the offering by the Company.

                If the managing underwriter for the offering shall advise the
Company that the total amount of securities, including Registrable Securities,
requested by shareholders to be included in such offering exceeds the amount of
securities to be sold other than by the Company that can be successfully
offered, then the Company shall be required to include in the offering only that
number of such securities, including Registrable Securities, which the managing
underwriter believes will not jeopardize the success of the offering. In such
case, the securities so included shall be reduced as follows: (a) all securities
which shareholders other than the Company and the Shareholders seek to include
in the offering shall be excluded from the offering to the extent limitation on
the number of shares included in the underwriting is required, (b) if further
limitation on the number of shares to be included in the underwriting is
required, the number of Registrable Securities held by Shareholders that may be
included in the underwriting shall be reduced pro rata among the selling
Shareholders in accordance with the total shares proposed to be included by each
Shareholder in the underwriting.

                (c) SELLERS PARTY TO UNDERWRITING AGREEMENT. The Company shall
request and make commercially reasonable good-faith efforts to persuade the
underwriter(s) not to require any Shareholder to make any representations and
warranties to any underwriter in a registration effected pursuant to Sections
2.1 or 2.2 other than the customary representations, warranties and agreements
relating to such Shareholder's title to Registrable Securities and authority to
enter into the underwriting agreement.

        2.4 EXPENSES OF REGISTRATION.

                (a) All fees and expenses incident to the Company's performance
of or compliance with this Agreement shall be paid by the Company, including
without limitation: (i) all registration and filing fees (including, without
limitation, with respect to filings required to be made with the NASD); (ii)
fees and expenses of compliance with securities or blue sky laws (including,
without limitation, fees and disbursements of counsel for the underwriters or
selling holder in connection with blue sky qualifications of the Registrable
Securities and determination of their eligibility for investment under the laws
of such jurisdictions as the managing underwriters or holders of a majority of
the Registrable Securities being sold may designate); (iii) printing (including,
without limitation, expenses of printing or engraving certificates for the
Registrable Securities in a form eligible for deposit with Depository Trust
Company and of printing prospectuses), messenger, telephone and delivery
expenses; (iv) reasonable fees and disbursements of counsel for the Company,
underwriters and for the selling holders of the Registrable Securities; (v) fees
and disbursements of all independent certified public accountants of the Company
(including, without limitation, the expenses of any special audit and "cold
comfort" letters required by or incident to such performance); (vi) fees and
disbursements of underwriters as reasonably approved by the Company (excluding
(x) discounts, commissions or fees of underwriters, selling brokers, dealer
managers or similar securities industry professionals relating to the
distribution of the Registrable Securities or (y) legal expenses of any Person
other

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than the Company, the underwriters and the selling holders); (vii) securities
acts liability insurance if the Company so desires, and in such event, coverage
for the underwriters or selling holders of the Registrable Securities should
they so request; (viii) fees and expenses associated with other Persons retained
by the Company, and (ix) fees and expenses associated with any NASD filing
required to be made in connection with the Registration Statement, including, if
applicable, the fees and expenses of any "qualified independent underwriter"
(and its counsel) that is required to be retained in accordance with the rules
and regulations of the NASD (all such expenses being herein called "Registration
Expenses").

        The Company will, in any event, pay its internal expenses (including,
without limitation, all salaries and expenses of its officers and employees
performing legal or accounting duties), the expenses of any annual audit, the
fees and expenses incurred in connection with the listing of the securities to
be registered on each securities exchange on which similar securities issued by
the Company are then listed, rating agency fees and the fees and expenses of any
person, including special experts, retained by the Company.

                (b) In connection with each registration statement subject to
this Agreement, the Company will reimburse the holders of Registrable Securities
being registered pursuant to such registration statement for the reasonable fees
and disbursements of not more than one counsel (or more than one counsel if a
conflict exists among such selling holders in the exercise of the reasonable
judgment of counsel for the selling holders and counsel for the Company) chosen
by the Majority Participating Holders.

        2.5 OBLIGATIONS OF THE COMPANY.

        Whenever required to effect the registration of any Registrable
Securities, the Company shall, as expeditiously as reasonably possible:

                (a) Prepare and file promptly (and in any event within ninety
(90) days in the case of a Form S-1, and thirty (30) days in the case of a Form
S-3, from receipt by the Company of the written request of the requesting
Shareholders) with the SEC a registration statement with respect to such
Registrable Securities and use all commercially reasonable best efforts to cause
such registration statement to become effective as expeditiously as possible,
and, upon the request of the holders of a majority of the Registrable Securities
registered thereunder, keep such registration statement effective for up to one
hundred twenty (120) days or, if earlier, until the Shareholders have completed
the distribution related thereto.

                (b) Prepare and file with the SEC such amendments and
supplements to such registration statement and the prospectus used in connection
with such registration statement as may be necessary to comply with the
provisions of the Securities Act with respect to the disposition of all
securities covered by such registration statement.

                (c) Furnish to the Shareholders such number of copies of a
prospectus, including a preliminary prospectus, in conformity with the
requirements of the Securities Act, and such other documents as they may
reasonably request in order to facilitate the disposition of Registrable
Securities owned by the Shareholders.

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                (d) Use its commercially reasonable best efforts to register and
qualify the securities covered by such registration statement under such other
securities or Blue Sky laws of such jurisdictions as shall be reasonably
requested by the Shareholders, provided that the Company shall not be required
in connection therewith or as a condition thereto to qualify to do business or
to file a general consent to service of process in any such states or
jurisdictions.

                (e) In the event of any underwritten public offering, enter into
and perform its obligations under an underwriting agreement, in usual and
customary form, with the managing underwriter(s) of such offering. Each
Shareholder participating in such underwriting shall also enter into and perform
its obligations under such an agreement subject to Section 2.3(c) hereof.

                (f) Use its commercially reasonable best efforts to cooperate,
and to cause its key executives to cooperate, with the Shareholder and, in the
case of an underwritten offering, the managing underwriter, in connection with
the disposition of the Registrable Securities owned by the Shareholders,
including without limitation causing key executives of the Company to
participate under the direction of the managing underwriter in a "road show"
scheduled by the managing underwriter.

                (g) Without limiting the obligations of the Company under clause
(b) above, notify each holder of Registrable Securities covered by such
registration statement at any time when a prospectus relating thereto is
required to be delivered under the Securities Act of the happening of any event
as a result of which the prospectus included in such registration statement, as
then in effect, includes an untrue statement of a material fact or omits to
state a material fact required to be stated therein or necessary to make the
statements therein not misleading in the light of the circumstances then
existing.

                (h) Furnish, at the request of any Shareholder participating in
the registration, on the date that such Registrable Securities are delivered to
the underwriters for sale, if such securities are being sold through
underwriters, or, if such securities are not being sold through underwriters, on
the date that the registration statement with respect to such securities becomes
effective, (i) an opinion, dated as of such date, of the counsel representing
the Company for the purposes of such registration, in such form and substance as
is customarily given to underwriters in an underwritten public offering and
reasonably satisfactory to the Shareholder requesting registration, addressed to
the underwriters, if any, and to the Shareholder requesting registration of
Registrable Securities, and (ii) a letter dated as of such date, from the
independent certified public accountants of the Company, in such form and
substance as is customarily given by independent certified public accountants to
underwriters in an underwritten public offering and reasonably satisfactory to
such Shareholder requesting registration, addressed to the underwriters, if any,
and if permitted by applicable accounting standards, to the Shareholders
requesting registration of Registrable Securities.

        2.6 TERMINATION OF REGISTRATION RIGHTS.

        All registration rights granted pursuant to Section 2.1 shall terminate
and be of no further force and effect with respect to a Shareholder as of the
date when all Registrable Securities held by and issuable to such Shareholder
may be sold under Rule 144 under the Securities Act during any ninety (90) day
period.

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        2.7     COMPANY LOCKUP.

        In the case of an underwritten offering under Section 2.1 hereof, the
Company shall refrain, without the consent of the managing underwriter, for a
period from fifteen (15) days before the effective date of the registration sale
until ninety (90) days after such effective date, from directly or indirectly
selling, offering to sell, granting any option for the sale of, or otherwise
disposing of any common equity or securities convertible into common equity
(excluding sales, offers and grants relating solely to employee benefit plans or
solely with respect to the issuance by the Company of securities pursuant to
corporate reorganizations or other transactions under Rule 145 under the
Securities Act).

        2.8     INDEMNIFICATION.

        In the event any Registrable Securities are included in a registration
statement under Section 2.1 or 2.2:

                (a) To the extent permitted by law, the Company will, indemnify
and hold harmless each Shareholder, the partners, officers, directors and legal
counsel of each Shareholder, any underwriter (as defined in the Securities Act)
for such Shareholder and each person, if any, who controls such Shareholder or
underwriter within the meaning of the Securities Act or the Exchange Act (each a
"Covered Person"), against any losses, claims, damages, or liabilities (joint or
several) to which they may become subject under the Securities Act, the Exchange
Act or other federal or state law, common law or otherwise, insofar as such
losses, claims, damages or liabilities (or actions in respect thereof) arise out
of or are based upon any of the following statements, omissions or violations
(collectively a "Violation") by the Company: (i) any untrue statement or alleged
untrue statement of a material fact contained in or incorporated by reference in
such registration statement, including any preliminary prospectus or final
prospectus contained therein or any amendments or supplements thereto, or any
document incorporated by reference therein, or any other such disclosure
document (including without limitation reports and other documents filed under
the Exchange Act to the extent incorporated by reference therein), (ii) the
omission or alleged omission to state therein a material fact required to be
stated therein, or necessary to make the statements therein not misleading, or
(iii) any violation or alleged violation by the Company of the Securities Act,
the Exchange Act, any state or federal law, rule or regulation, including
without limitation, any rule or regulation promulgated under the Securities Act,
the Exchange Act or any state securities law in connection with the offering
covered by such registration statement; and the Company will reimburse each such
Covered Person for any legal or other expenses reasonably incurred by them in
connection with investigating or defending any such loss, claim, damage,
liability or action; provided, however, that the indemnity agreement contained
in this Section 2.8(a) shall not apply to amounts paid in settlement of any such
loss, claim, damage, liability or action if such settlement is effected without
the consent of the Company, which consent shall not be unreasonably withheld,
nor shall the Company be liable in any such case for any such loss, claim,
damage, liability or action to the extent that it arises out of or is based upon
a Violation which occurs in reliance upon and in conformity with written
information furnished by any Covered Person expressly for use in connection with
such registration by such Covered Person.

                                       10
<PAGE>   14

                (b) To the extent permitted by law, each Shareholder will
severally and not jointly, if Registrable Securities held by such Shareholder
are included in the securities as to which such registration, qualification or
compliance is being effected, indemnify and hold harmless the Company, each of
its directors, its officers, and legal counsel and each person, if any, who
controls the Company within the meaning of the Securities Act or the Exchange
Act, any underwriter and any other Shareholder selling securities under such
registration statement or any of such other Shareholder's partners, directors or
officers or any person who controls such Shareholder, against any losses,
claims, damages or liabilities (joint or several) to which the Company or any
such director, officer, legal counsel, controlling person, underwriter or other
such Shareholder, or partner, director, officer or controlling person of such
other Shareholder may become subject under the Securities Act, the Exchange Act
or other federal or state law, insofar as such losses, claims, damages or
liabilities (or actions in respect thereto) arise out of or are based upon any
Violation, in each case to the extent (and only to the extent) that such
Violation occurs in reliance upon and in conformity with written information
furnished by such Shareholder under an instrument duly executed by such
Shareholder and stated to be specifically for use in connection with such
registration; and each such Shareholder will reimburse any legal or other
expenses reasonably incurred by the Company or any such director, officer, legal
counsel, controlling person, underwriter or other Shareholder, or partner,
officer, director or controlling person of such other Shareholder in connection
with investigating or defending any such loss, claim, damage, liability or
action if it is judicially determined that there was such a Violation; provided,
however, that the indemnity agreement contained in this Section 2.8(b) shall not
apply to amounts paid in settlement of any such loss, claim, damage, liability
or action if such settlement is effected without the consent of the Shareholder,
which consent shall not be unreasonably withheld; provided, further, that no
Shareholder shall provide an indemnity under this Section 2.8 for an amount in
excess of such Shareholder's net proceeds received in such offering.

                (c) Promptly after receipt by an indemnified party under this
Section 2.8 of notice of the commencement of any action (including any
governmental action), such indemnified party will, if a claim in respect thereof
is to be made against any indemnifying party under this Section 2.8, deliver to
the indemnifying party a written notice of the commencement thereof, and the
indemnifying party shall have the right to participate therein, and, to the
extent the indemnifying party so desires, jointly with any other indemnifying
party similarly noticed, to assume the defense thereof with counsel mutually
satisfactory to the parties; provided, however, that an indemnified party shall
have the right to retain its own counsel, with the fees and expenses to be paid
by the indemnifying party, if representation of such indemnified party by the
counsel retained by the indemnifying party would be inappropriate due to actual
or potential differing interests between such indemnified party and any other
party represented by such counsel in such proceeding. The failure to deliver
written notice to the indemnifying party within a reasonable time of the
commencement of any such action, to the extent materially prejudicial to its
ability to defend such action, shall relieve such indemnifying party of any
liability to the indemnified party under this Section 2.8, but the omission so
to deliver written notice to the indemnifying party will not relieve it of any
liability that it may have to any indemnified party otherwise than under this
Section 2.8.

                (d) If the indemnification provided for in this Section 2.8 is
held by a court of competent jurisdiction to be unavailable to an indemnified
party with respect to any losses,

                                       11
<PAGE>   15

claims, damages or liabilities referred to herein, the indemnifying party, in
lieu of indemnifying such indemnified party thereunder, shall to the extent
permitted by applicable law contribute to the amount paid or payable by such
indemnified party as a result of such loss, claim, damage or liability in such
proportion as is appropriate to reflect the relative fault of the indemnifying
party on the one hand and of the indemnified party on the other in connection
with the Violation(s) that resulted in such loss, claim, damage or liability, as
well as any other relevant equitable considerations. The relative fault of the
indemnifying party and of the indemnified party shall be determined by a court
of law by reference to, among other things, whether the untrue or alleged untrue
statement of a material fact or the omission to state a material fact relates to
information supplied by the indemnifying party or by the indemnified party and
the parties' relative intent, knowledge, access to information and opportunity
to correct or prevent such statement or omission; provided, that in no event
shall any contribution by a Shareholder hereunder exceed the net proceeds from
the offering received by such Shareholder.

                (e) The obligations of the Company and Shareholders under this
Section 2.8 shall survive completion of any offering of Registrable Securities
in a registration statement. No indemnifying party, in the defense of any such
claim or litigation, shall, except with the consent of each indemnified party,
consent to entry of any judgment or enter into any settlement which does not
include as an unconditional term thereof the giving by the claimant or plaintiff
to such indemnified party of a release from all liability in respect of such
claim or litigation.

        2.9     ASSIGNMENT OF REGISTRATION RIGHTS.

        The rights to cause the Company to register Registrable Securities
pursuant to this Section 2 may be assigned by a Shareholder to a transferee or
assignee of Registrable Securities which (a) is a Permitted Transferee or (b)
acquires at least twenty-five percent (25%) of the Registrable Securities held
by such Shareholder as of the date of this Agreement (as adjusted for stock
splits and combinations etc.); provided, however, (i) the transferor shall,
within a reasonable time after such transfer, furnish to the Company written
notice of the name and address of such transferee or assignee and the securities
with respect to which such registration rights are being assigned and (ii) such
transferee shall agree to be subject to all rights and obligations of such
transferor Shareholder set forth in this Agreement. Notwithstanding the
foregoing, the right to cause the Company to register Registrable Securities
pursuant to this Section 2 shall be deemed to have been transferred by the LLC
to any of its Members in connection with the transfer by the LLC of Registrable
Securities to such Member(s); provided that, such Members are signatories to
this Agreement or are Permitted Transferees of such signatories.

        2.10    PARTICIPATION BY SHAREHOLDERS.

        In connection with the preparation and filing of each registration
statement registering Registrable Securities under the Securities Act, and
before filing any such registration statement or any other document in
connection therewith, the Company shall give the participating Holders and their
underwriters, if any, and their respective counsel and accountants, the
opportunity to participate in the preparation of such registration statement,
each prospectus included therein or filed with the SEC, each amendment thereof
or supplement thereto and any related underwriting agreement or other document
to be filed, and give each of the aforementioned Persons such

                                       12
<PAGE>   16

access to its books and records and such opportunities to discuss the business
of the Company with its officers and the independent public accountants who have
certified its financial statements as shall be necessary, in the opinion of such
Holders, underwriters, counsel or accountants, to conduct a reasonable
investigation within the meaning of the Securities Act.

        2.11 REPORTS UNDER SECURITIES EXCHANGE ACT OF 1934.

        With a view to making available to Holders the benefits of Rule 144
promulgated under the Securities Act and any other rule or regulation of the SEC
that may at any time permit a Holder to sell Securities of the Company to the
public without registration or pursuant to a registration on Form S-3, the
Company agrees to:

        (a) make and keep public information available, as those terms are
understood and defined in SEC Rule 144 at all times for so long as the Company
remains subject to the periodic reporting requirements under Section 13 or 15(d)
of the Exchange Act;

        (b) file with the SEC in a timely manner all reports and other documents
required of the Company under the Act and the 1934 Act; and

        (c) furnish to any Holder, so long as the Holder owns any Registrable
Securities, promptly upon written request (i) a written statement by the Company
that it has complied with the reporting requirements of SEC Rule 144, the Act
and the 1934 Act, or that it qualifies as a registrant whose securities may be
resold pursuant to Form S-3, and (ii) a copy of the most recent annual or
quarterly report of the Company and such other reports and documents so filed.

3.      RIGHT OF FIRST OFFER; CO-SALE RIGHTS

        Subject to Sections 3.7 and 3.8, the Company is hereby granted a right
of first offer with respect to any proposed disposition of shares of Stock owned
by Catterton, the Bain Shareholders, and WP, as of the date of this Agreement,
and to any shares of Stock transferred to their Permitted Transferees. Any
transfer or disposition of stock not in accordance with the provisions of this
Section 3 may at the option of the Company be treated as void and not reflected
on the stock transfer records of the Company.

        3.1     NOTICE OF INTENDED DISPOSITION.

        In the event that Catterton, the Bain Shareholders, WP or any of their
Permitted Transferees are contemplating the transfer of shares of Stock owned by
such Shareholder as of the date of this Agreement which transfer is not exempt
from the provisions of this Section 3 under the terms of Section 3.7 (the
"Transferring Shareholder," and the shares subject to such offer to be hereafter
called the "Target Shares"), the Transferring Shareholder shall promptly deliver
to the Secretary of the Company and to Catterton, the Bain Shareholders, WP and
any of their Permitted Transferees, as the case may be, written notice stating
that such Shareholder is contemplating such a transfer and setting forth the
number of Target Shares and the purchase price proposed by the Transferring
Shareholder (the "Disposition Notice").

                                       13
<PAGE>   17

        3.2     EXERCISE OF RIGHT BY THE COMPANY.

        The Company shall, for a period of forty-five (45) business days from
receipt of the Disposition Notice (the "Company Exercise Period"), have the
right to make an offer to purchase all of the Target Shares at the purchase
price set forth in the Disposition Notice by giving the Transferring Shareholder
a written binding offer to purchase the Target Shares (the "Company Offer
Notice"), which offer, by its terms, shall remain open for thirty (30) days. At
the same time it gives such notice to the Transferring Shareholder, the Company
shall provide a copy of the Company Offer Notice to Catterton, the Bain
Shareholders, WP and any of their Permitted Transferees, as the case may be. If
the Company gives the Transferring Shareholder a Company Offer Notice before
expiration of the Company Exercise Period, then, for a period of thirty (30)
days following the date on which the Company Offer Notice is given, the
Transferring Shareholder may not transfer the Target Shares except to the
Company or to a Permitted Transferee pursuant to the terms of this Agreement.
If, at the end of the thirtieth (30th) day following the effective date of such
Company Offer Notice, the Transferring Shareholder shall not have transferred
the Target Shares pursuant to the prior sentence, the Company's first offer
rights shall continue to be applicable to any subsequent disposition of the
Target Shares by the Transferring Shareholder.

        3.3     NON-EXERCISE OF RIGHT OF FIRST REFUSAL.

        Subject to the co-sale rights described in Section 3.6 below of
Catterton, the Bain Shareholders, WP and any of their Permitted Transferees, in
the event the Company Offer Notice with respect to the Target Shares is not
given to the Transferring Shareholder before the expiration of the Company
Exercise Period, the Transferring Shareholder shall have a period of one hundred
twenty (120) days from the expiration of the Company Exercise Period in which to
sell the Target Shares to the third-party transferee at a purchase price not
less than that specified in the Disposition Notice without any further
obligation to the Company, with respect to the Target Shares. The third-party
transferee shall acquire the Target Shares free and clear of subsequent rights
of first offer under this Agreement. In the event the Transferring Shareholder
does not consummate the sale or disposition of the Target Shares within one
hundred twenty (120) days from the expiration of the Company Exercise Period,
the Company's first offer rights shall continue to be applicable to any
subsequent disposition of the Target Shares by the Transferring Shareholder
until such rights lapse in accordance with Section 3.8 below. Furthermore, the
exercise or non-exercise of the rights of the Company under this Agreement to
purchase Target Shares from a Transferring Shareholder shall not adversely
affect its rights to make subsequent purchases from a Transferring Shareholder
of Target Shares.

        3.4     CLOSING OF SALE OF TARGET SHARES.

        If the Transferring Shareholder shall accept the offer contained in the
Company Offer Notice, the closing of such purchase and sale of Target Shares by
the Company (and/or its assignees) shall take place as soon as reasonably
practicable, and in no event later than ten (10) business days, after the
Transferring Shareholder gives written notice to the Company that it accepts
such offer. At the closing of such purchase and sale of capital stock, and upon
delivery by the Company (and/or its assignees) of the purchase price of such
capital stock by wire transfer of immediately available funds to an account or
accounts designated by the Transferring

                                       14
<PAGE>   18

Shareholder, the Shareholder shall deliver to the Company (and/or its assignee)
certificates representing the Target Shares to be purchased, each certificate to
be properly endorsed for transfer.

        3.5     ASSIGNMENT.

        The right of the Company to purchase any part of the Stock under this
Section 3 may be assigned in whole or in part to one or more employees, officers
or directors of the Company, or to the Shareholders, following acceptance of the
offer contained in the Company Offer Notice by the Transferring Shareholders;
provided that if assigned to the Shareholders, such right shall be assigned on a
pro rata basis in accordance with the number of Registrable Securities held by
each such Shareholder.

        3.6     CO-SALE RIGHTS IN SALES BY A TRANSFERRING SHAREHOLDER.

                (a) Grant of Co-Sale Rights. In the event that the Company does
not exercise its right of first offer pursuant to Section 3.2 with respect to
the Target Shares, then Catterton, the Bain Shareholders, WP and any of their
Permitted Transferees , as the case may be (each a "Tag Along Seller"), shall
have the right, exercisable upon written notice to the Transferring Shareholder
within twenty (20) days after receipt of the Disposition Notice, to sell a
number of shares of Stock owned by such Tag Along Seller to any third-party
transferee of the Target Shares upon the same terms and conditions as the
Transferring Shareholder and the Transferring Shareholder shall not consummate
such sale of Target Shares except in compliance with this Section 3.6. Such
written notice delivered to the Transferring Shareholder by such Tag Along
Seller shall set forth the number of shares of Stock which such Tag Along Seller
desires to sell to a third-party transferee, which number shall not exceed the
product obtained by multiplying (i) the aggregate number of Target Shares, by
(ii) a fraction, the numerator of which is the number of shares of Stock at the
time owned by such Tag Along Seller and the denominator of which is the number
of shares of Stock at the time owned by the Transferring Shareholder and such
Tag Along Seller, collectively.

                (b) CUTBACK. If a third-party transferee does not agree to
purchase all of the shares of Stock which the Transferring Shareholder and any
Tag Along Seller wish to sell, the number of shares which each selling
Shareholder shall sell to such third-party transferee shall be reduced pro rata
among the selling Shareholders in accordance with the number of shares of Stock
which they proposed be sold in such transaction.

                (c) CONTROL OF SALE PROCESS. The Transferring Shareholder shall,
in its sole discretion, decide whether or not to pursue, consummate, postpone or
abandon any proposed sale to a third-party transferee and the terms and
conditions thereof. The Transferring Shareholder and its Affiliates shall have
no liability to a Tag Along Seller or its Affiliates arising from, relating to
or in connection with the pursuit, consummation, postponement, abandonment or
terms and conditions of any proposed sale of Stock to a third-party transferee
except to the extent the Transferring Shareholder shall have failed to comply
with the provisions of this Section 3.6.

                (d) NON-EXERCISE. The exercise or non-exercise of the rights of
such Shareholder hereunder to participate in one or more sales of capital stock
made by a Transferring Shareholder

                                       15
<PAGE>   19

shall not adversely affect its rights to participate in subsequent sales by the
Transferring Shareholder.

        3.7     EXEMPT TRANSFERS.

        Notwithstanding the foregoing, the first offer right of the Company and
the co-sale rights of the Tag Along Seller set forth in this Section 3 shall not
apply to:

                (a) any transfer of Stock by a Shareholder (i) to a Permitted
Transferee of such Shareholder; provided, that, the Permitted Transferee shall
furnish the Company with a written agreement to be bound by and comply with the
terms of this Agreement, and such transferred Stock shall remain subject to the
terms of this Agreement, and (ii) to the public pursuant to a registration
statement or pursuant to a "brokers' transaction," within the meaning of the
Securities Act, pursuant to Rule 144 under the Securities Act (each, an "Exempt
Transfer"); and

                (b) the transfer of a number of shares of Stock by a Shareholder
which, in addition to all other shares of Stock transferred by such Shareholder
(except for (i) Shares transferred by such Shareholder in Exempt Transfers and
(ii) Target Shares transferred by such Shareholder), does not exceed five
percent (5%) of the fully diluted Common Stock of the Company at the time of
such transfer.

        3.8     TERMINATION.

        Notwithstanding anything to the contrary in this Agreement, the rights
and obligations of the parties pursuant to this Section 3 shall terminate upon
(a) a merger of the Company with another corporation or entity (without regard
to which entity survives), in which the Company's shareholders immediately prior
to the transaction own immediately after the transaction less than fifty percent
(50%) of the equity securities of the surviving corporation or its parent, as
applicable or (b) a sale of all or substantially all of the assets of the
Company.

4.      VOTING AGREEMENT

        4.1     ELECTION OF MEMBERS OF THE BOARD OF DIRECTORS.

                (a) The Board of Directors of the Company (and, if applicable,
the Nominating Committee thereof) shall: (i) for so long as Catterton and its
Permitted Transferees hold at least five percent (5%) of the issued and
outstanding Common Stock of the Company, nominate one (1) member of the
Company's Board of Directors designated by Catterton, who initially shall be
Craig Sakin, (ii) for so long as the Bain Shareholders and their Permitted
Transferees hold at least twenty percent (20%) of the issued and outstanding
Common Stock of the Company, nominate two (2) members of the Company's Board of
Directors designated by the Bain Shareholders, (iii) for so long as the Bain
Shareholders and their Permitted Transferees hold at least five percent (5%) but
less than twenty percent (20%) of the issued and outstanding Common Stock of the
Company, nominate one (1) member of the Company's Board of Directors designated
by the Bain Shareholders, (iv) for so long as WP and its Permitted Transferees
hold at least five percent (5%) of the issued and outstanding Common Stock of
the Company, nominate one (1) member of the Company's Board of Directors
designated by WP, who initially shall be

                                       16
<PAGE>   20

Ellis Jones, and (v) nominate one (1) member of the Company's Board of Directors
designated by the Chief Executive Officer of the Company, who initially shall be
D. Stephen C. Williamson.

                (b) To the extent that additional "independent directors" in
addition to those Directors elected pursuant to Section 4.1(a) are required to
serve on the Board of Directors of the Company to fulfill the rules and
regulations promulgated by the NASD, the Board of Directors of the Company (and,
if applicable, the Nominating Committee thereof) shall, for so long as the Bain
Shareholders and their Permitted Transferees hold at least twenty percent (20%)
of the issued and outstanding Common Stock of the Company, nominate (i) one (1)
person designated by the Bain Shareholders to serve as a member of the Company's
Board of Directors, and (ii) one (1) person designated by, collectively, the
Company, Catterton and WP to serve as a member of the Company's Board of
Directors; provided, that, such individuals must meet the criteria established
by the NASD for "independent directors" to be so nominated.

                (c) Each of the Company and the Shareholders shall, in the case
of the Shareholders, vote any shares of Common Stock he may own and, in the case
of the Company and the Shareholders, take such other action, whether by written
consent or otherwise, to (i) elect or cause the election of the foregoing
nominees, (ii) fix the number of members of the Company's Board of Directors at
five (5), or, in the event that additional "independent directors" are required
to serve on the Purchaser Board to fulfill the rules and regulations promulgated
by the NASD, then fix the number of members of the Company's Board of Directors
at seven (7), and (iii) remove from the Board of Directors such nominee at the
written request (and only at the written request) of the party entitled to
designate such director.

                (d) In the event the Company's Board of Directors does not
nominate an individual pursuant to Section 4.1(b)(i) or (ii), the parties to
this Agreement shall not nominate or vote in favor of a candidate who was not
nominated pursuant to the applicable subsection, unless, based upon a written
opinion of counsel, which counsel is reasonably acceptable to the relevant
designating party pursuant to Section 4.1(b), that the failure to elect an
additional "independent director" would be reasonably likely to result in
Odwalla's common stock being delisted from the NASDAQ National Market within 30
calendar days.

        4.2     TERMINATION OF VOTING AGREEMENT.

        The rights and obligations of each Shareholder and the Company with
respect to Section 4.1 shall cease, (i) with respect to Catterton, the Bain
Shareholders and WP, at such time as such Shareholder ceases to hold at least
five percent (5%) of the issued and outstanding Common Stock of the Company, or
(ii) with respect to the other Shareholders, at such time as such Shareholder
ceases to hold at least fifty percent (50%) of the shares held as of the date
hereof as reflected in Schedule 1.

5.      OTHER AGREEMENTS

        5.1     INFORMATION RIGHTS.

        For so long as each of the Bain Shareholders, Catterton and WP, and each
such party's Permitted Transferee, holds at least fifty percent (50%) of the
shares held by such party as of the date hereof as reflected in Schedule 1, the
Company shall deliver to such party, promptly

                                       17
<PAGE>   21

following delivery to the Company's Board of Directors, a copy of each unaudited
balance sheet of the Company and its subsidiaries and each unaudited statement
of income of the Company and its subsidiaries, in each case prepared in
accordance with GAAP (subject to normal year-end adjustments and without
footnote disclosure).

        5.2     RESTRICTIVE LEGEND.

        All certificates representing the Stock and any certificates
subsequently issued with respect thereto or in substitution therefor shall bear
a legend substantially as follows, in addition to any legend the Company
determines is required pursuant to any applicable legal requirement:

        "The shares represented by this certificate may not be offered, sold,
        pledged, transferred or otherwise disposed of except in accordance with
        the requirements of the Securities Act of 1933, as amended, and a
        Shareholders' Rights Agreement, dated as of May 2, 2000, a copy of which
        Shareholders' Rights Agreement Odwalla, Inc. will furnish, without
        charge, to the holder of this certificate upon written request
        therefor."

provided, however, that the holder of any such certificate shall be entitled to
receive from the Company, at no expense to such holder, a new certificate which
does not bear such legend if (a) the Stock represented by such certificate shall
have been sold, transferred or otherwise disposed of pursuant to one or more of
the alternative conditions set forth in Section 5.28(m) of the Merger Agreement
or (b) the conditions of paragraph (k) of Rule 144 promulgated under the
Securities Act shall have been satisfied.

        The Company, at its discretion, may cause a stop transfer order to be
placed with its transfer agent(s) with respect to the certificates for the Stock
but not as to the certificates for any part of the Stock as to which said legend
is no longer appropriate.

        5.3     SHAREHOLDER LOCKUP.

        Except as provided in Section 5.4(b), notwithstanding anything in this
Agreement to the contrary: each of the Shareholders agrees not to sell or
otherwise transfer or dispose of any shares of Stock except to a Permitted
Transferee for a period of one (1) year commencing on the date of this
Agreement.

        5.4     STANDSTILL.

                (a) For the period beginning on the date of this Agreement and
ending upon a merger of the Company with another corporation or entity (without
regard to which entity survives), or a sale of all or substantially all of the
assets of the Company, in either case in which the Company's shareholders
immediately prior to the transaction own immediately after the transaction less
than fifty percent (50%) of the equity securities of the surviving corporation
or its parent, neither Catterton, WP nor any Bain Shareholder or any of their
respective Affiliates, shall, without the prior written consent of the Board of
Directors of the Company:

                        (i) acquire, offer to acquire, or agree to acquire,
directly or indirectly, including as part of a Group (as such term is defined in
Section 13(d)(3) of the Exchange Act), by purchase or otherwise, any additional
shares of Common Stock or other voting securities or

                                       18
<PAGE>   22

direct or indirect rights to acquire any additional shares of Common Stock or
other voting securities of the Company or any subsidiary of the Company, or of
any successor to or person in control of the Company (except pursuant to a stock
split, stock dividend, recapitalization, reclassification or similar
transaction), or any assets of the Company or any subsidiary or division of the
Company or of any such successor or controlling person;

                        (ii) make, or in any way participate, directly or
indirectly, in any "solicitation" of "proxies" to vote (as such terms are
defined in Rule 14a-1 under the Exchange Act), with respect to the solicitation
or voting of any voting securities of the Company in opposition to any matter
that has been recommended by the Board of Directors of the Company or in favor
of any matter that has not been approved by the Board, or become a "participant"
in any "election contest" (as such terms are defined or used in Rule 14a-11
under the Exchange Act) with respect to the Company.

                        (iii) make any unsolicited offer or proposal to acquire
the Company or shares of Common Stock or other voting securities of the Company.

Notwithstanding the foregoing, nothing in this Agreement shall prohibit the Bain
Shareholders, Catterton or WP from purchasing in one or more transactions any
debt securities, or up to an aggregate of 5% of any class of publicly traded
equity securities (the "5% Limitation"), of any company referred to in this
Section 5.4. The 5% Limitation shall be computed on a cumulative basis and shall
be measured at the time of each purchase of such equity securities, such that at
the time of each such purchase the aggregate amount of such equity securities
purchased by the Bain Shareholders, Catterton or WP, as applicable, from the
date of this Agreement to the time of such purchase, shall not exceed 5% of the
outstanding shares of such class of publicly traded equity securities. The Bain
Shareholders, Catterton and WP acknowledge that they are aware, and that they
will advise their representatives who are informed of any of the confidential
information referred to in this Agreement and/or related to the Company, of the
restrictions imposed by applicable securities laws restricting trading in
securities while in possession of material non-public information received from
the issuer of such securities and on communication of such information when it
is reasonably foreseeable that the recipient is likely to trade such securities
in reliance on such information.

                (b) The limitations provided in Section 5.3 and Section 5.4(a)
shall immediately be suspended as to each Shareholder upon the occurrence of any
of the following events: (i) the occurrence of an Acquisition Proposal which has
not been initiated by such Shareholder or its Affiliates, (ii) a public
announcement that the Company is "for sale" or (iii) the adoption by the Board
of Directors of a plan of liquidation or dissolution. The Company shall provide
the Shareholders with prompt written notice of the occurrence of any of the
events set forth in this clause (b), and in no event more than five (5) business
days after the occurrence of such event.

                                       19
<PAGE>   23

6.      MISCELLANEOUS

        6.1     LLC SHARES.

        For all purposes of this Agreement, all shares of Stock owned by the LLC
shall be deemed to be owned by the Bain Shareholders for so long as the Bain
Shareholders are Members of the LLC.

        6.2     AMENDMENT OF LLC AGREEMENT.

        Each of the LLC and each Shareholder party to the LLC Agreement dated as
of February 2, 2000 hereby agrees that it will not amend, supplement or
otherwise modify the provisions of Section 5.2 of such agreement without the
prior written consent of the Company.

        6.3     GOVERNING LAW.

        This Agreement is to be construed in accordance with and governed by the
laws of the State of California (as permitted by Section 1646.5 of the
California Civil Code or any similar successor provision), without giving effect
to any choice of law rule that would cause the application of the laws of any
jurisdiction other than the State of California to the rights and duties of the
parties.

        6.4     TERMINATION OF EXISTING RIGHTS AGREEMENT.

        Each of the Company and Catterton hereby agrees the Existing Rights
Agreement is hereby terminated and shall be of no further force and effect and
that no party thereto shall have any further rights or obligations thereunder.

        6.5     SUCCESSORS AND ASSIGNS.

        Except as otherwise expressly provided herein, the provisions hereof
shall inure to the benefit of, and be binding upon, the successors, assigns,
heirs, executors, and administrators of the parties hereto and shall inure to
the benefit of and be enforceable by each person who shall be a transferee of a
Shareholder from time to time; provided, however, that prior to the receipt by
the Company of adequate written notice of the transfer of any Registrable
Securities specifying the full name and address of the transferee, the Company
may deem and treat the person listed as the holder of such Registrable
Securities in its records as the absolute owner and holder of such Registrable
Securities for all purposes, including the payment of dividends or any
redemption price.

        6.6     SEVERABILITY.

        In case any provision of this Agreement shall be invalid, illegal, or
unenforceable, the validity, legality, and enforceability of the remaining
provisions shall not in any way be affected or impaired thereby.

        6.7     AMENDMENT AND WAIVER.

                                       20
<PAGE>   24

        Except as otherwise expressly provided, the rights and obligations of
the Company and the Shareholders under this Agreement may be amended, modified
or waived only with the written consent of the Company and the holders of at
least a seventy-five percent (75%) of the Registrable Securities, provided,
however, that such consent is not required if the sole purpose of such amendment
or modification is to add additional shareholders of the Company to this
Agreement; and provided further that no amendment which would adversely affect
any Shareholder or group of Shareholders shall be effective without the written
consent of such Shareholder or such group.

        6.8     DELAYS OR OMISSIONS.

        It is agreed that no delay in exercising or omission to exercise any
right, power, or remedy accruing to any Shareholder, upon any breach, default or
noncompliance of the Company under this Agreement, shall impair any such right,
power, or remedy, nor shall it be construed to be a waiver of any such breach,
default or noncompliance, or any acquiescence therein, or of any similar breach,
default or noncompliance thereafter occurring. It is further agreed that any
waiver, permit, consent, or approval of any kind or character on any
Shareholder's part of any breach, default or noncompliance under the Agreement
or any waiver on such Shareholder's part of any provisions or conditions of this
Agreement must be in writing and shall be effective only to the extent
specifically set forth in such writing. All remedies, either under this
Agreement, by law, or otherwise afforded to Shareholders, shall be cumulative
and not alternative.

        6.9     NOTICES.

        All notices required or permitted hereunder shall be in writing and
shall be deemed effectively given: (i) upon personal delivery to the party to be
notified, (ii) when sent by confirmed telex or facsimile if sent during normal
business hours of the recipient; if not, then on the next business day, (iii)
three (3) days after having been sent by registered or certified mail, return
receipt requested, postage prepaid, or (iv) one (1) day after deposit with a
nationally recognized overnight courier, specifying next-day delivery, with
written verification of receipt. All communications shall be sent to the
addresses set forth on Schedule 2 attached hereto or such other address as may
be specified by any Shareholder by giving notice to the Company as aforesaid.

        6.10    ATTORNEYS' FEES.

        In the event that any dispute among the parties to this Agreement should
result in litigation, arbitration or other method of dispute resolution, the
Person presiding over such action or other proceeding may award reasonable
attorneys' fees, costs and disbursements to the prevailing party (in addition to
any other relief to which the prevailing party may be entitled).

        6.11    TITLES AND SUBTITLES.

        The headings contained in this Agreement are for convenience of
reference only, shall not be deemed to be a part of this Agreement and shall not
be referred to in connection with the construction or interpretation of this
Agreement.

                                       21
<PAGE>   25

        6.12    COUNTERPARTS.

        This Agreement may be executed in two or more counterparts, each of
which shall be deemed an original, but all of which together shall constitute
but one and the same instrument.

        6.13    CONSTRUCTION.

        For purposes of this Agreement, whenever the context requires: the
singular number shall include the plural, and vice versa; the masculine gender
shall include the feminine and neuter genders; the feminine gender shall include
the masculine and neuter genders; and the neuter gender shall include the
masculine and feminine genders.

        6.14    ENTIRE AGREEMENT.

        This Agreement, which includes the Exhibits and other agreements
expressly referenced herein (if any), constitutes the entire agreement between
the parties concerning the subject matter hereof and supersedes any prior
agreements (including, but not limited to, the Existing Rights Agreement),
representations, statements, negotiations, understandings, proposals or
undertakings, oral or written, with respect to the subject matter expressly set
forth herein.

                                       22
<PAGE>   26

        IN WITNESS WHEREOF, the parties hereto have executed this SHAREHOLDERS'
RIGHTS AGREEMENT as of the date set forth in the first paragraph hereof.

THE COMPANY:                                ODWALLA, INC.,
                                            a California corporation

                                            By:
                                               ---------------------------------
                                               Name: D. Stephen C. Williamson
                                               Title:    Chief Executive Officer

SHAREHOLDER:                                CATTERTON-SIMON PARTNERS III, L.P.,
                                            a Delaware limited partnership

                                            By:
                                               ---------------------------------
                                               Name:
                                               Title:

SHAREHOLDER:                                D. STEPHEN C. WILLIAMSON,
                                            an individual

                                            By:
                                               ---------------------------------
                                               Name: D. Stephen C. Williamson

SHAREHOLDER:                                U.S. EQUITY PARTNERS, L.P.,
                                            a Delaware limited partnership

                                            By:
                                               ---------------------------------
                                               Name:
                                               Title:

                                       23
<PAGE>   27

SHAREHOLDER:                                U.S. EQUITY PARTNERS (OFFSHORE),
                                            L.P., a Cayman Islands limited
                                            partnership

                                            By:
                                               ---------------------------------
                                               Name:
                                               Title:

SHAREHOLDER:                                BANCBOSTON INVESTMENTS INC.
                                            a Massachusetts corporation

                                            By:
                                               ---------------------------------
                                               Name:
                                               Title:

SHAREHOLDER:                                BAIN CAPITAL FUND VI, L.P.,
                                            By: Bain Capital Partners VI, L.P.,
                                                its general partner
                                                By:  Bain Capital Investors VI,
                                                     Inc., its general partner

                                            By:
                                               ---------------------------------
                                               Name:
                                               Title:  Managing Director

SHAREHOLDER:                                BCIP ASSOCIATES II
                                            BCIP TRUST ASSOCIATES II
                                            BCIP ASSOCIATES II-B
                                            BCIP TRUST ASSOCIATES II-B
                                            BCIP ASSOCIATES II-C,
                                               By: Bain Capital, Inc.,
                                                   their Managing Partner

                                            By:
                                               ---------------------------------
                                               Name:
                                               Title:  Managing Director

                                       24
<PAGE>   28

SHAREHOLDER:                                PEP INVESTMENTS PTY LTD.,
                                               By:    Bain Capital, Inc.,
                                               its Attorney-in-Fact

                                            By:
                                               ---------------------------------
                                               Name:
                                               Title:  Managing Director

SHAREHOLDER:                                RGIP, LLC,
                                            a Delaware limited liability company

                                            By:
                                               ---------------------------------
                                               Name:
                                               Title:  Authorized Person

SHAREHOLDER:                                JIP ENTERPRISES, INC.,
                                            a British Virgin Islands corporation

                                            By:
                                               ---------------------------------
                                               Name:
                                               Title:  Authorized Person

                                       25
<PAGE>   29

SHAREHOLDER:                                MICHAEL CARTER,
                                            an individual

                                            By:
                                               ---------------------------------
                                               Name:
                                               Title:

SHAREHOLDER:                                DOUGLAS LEVIN,
                                            an individual

                                            By:
                                               ---------------------------------
                                               Name:
                                               Title:

SHAREHOLDER:                                SAMANTHA INVESTORS, LLC,
                                            a Massachusetts limited liability
                                            company

                                            By:
                                               ---------------------------------
                                               Name:
                                               Title:

                                       26<PAGE>   1
                                                                    EXHIBIT 10.6

================================================================================

                                  ODWALLA, INC.

                      PREFERRED STOCK CONVERSION AGREEMENT

                           Dated as of April 24, 2000

================================================================================

<PAGE>   2
                                TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                                Page
                                                                                                ----
<S>     <C>                                                                                     <C>
1.      Conversion of Preferred Stock and Cancellation of Warrant...........................      1

2.      Tax Treatment.......................................................................      2

3.      Closing.............................................................................      2

4.      Closing Conditions..................................................................      2

5.      Representations and Warranties of Catterton.........................................      3

        5.1    Authorization................................................................      3

        5.2    Disclosure of Information....................................................      3

        5.3    Status.......................................................................      3

        5.4    Investment Intent; Certain Restrictions......................................      4

        5.5    Restricted Securities........................................................      4

6.      Representations and Warranties of the Company.......................................      4

        6.1    Authorization................................................................      4

        6.2    Private Placement............................................................      5

7.      Other Matters.......................................................................      5

        7.1    Limitation on Conversion of Preferred Stock..................................      5

        7.2    Restrictive Legend...........................................................      5

        7.3    California Securities Laws...................................................      5

8.      Termination.........................................................................      6

        8.1    General......................................................................      6

        8.2    Effect of Termination........................................................      6

        8.3    Exclusivity of Termination Rights............................................      6

9.      Miscellaneous.......................................................................      6

        9.1    Further Assurances...........................................................      6

        9.2    Fees and Expenses............................................................      6

        9.3    Attorneys' Fees..............................................................      6

        9.4    Governing Law; Arbitration...................................................      6

        9.5    Successors and Assigns.......................................................      7

        9.6    Entire Agreement.............................................................      7
</TABLE>

                                        i

<PAGE>   3
<TABLE>
<CAPTION>
                                                                                                Page
                                                                                                ----
<S>     <C>                                                                                     <C>
        9.7    Separability.................................................................      7

        9.8    Amendments...................................................................      7

        9.9    Notices......................................................................      8

        9.10   Publicity and Use of Confidential Information................................      8

        9.11   Counterparts.................................................................      9

        9.12   Delays or Omissions; Waivers.................................................      9

        9.13   Remedies Cumulative; Specific Performance....................................      9

        9.14   Headings.....................................................................     10

        9.15   Construction.................................................................     10
</TABLE>

                                       ii

<PAGE>   4
                                  ODWALLA, INC.
                      PREFERRED STOCK CONVERSION AGREEMENT

        THIS PREFERRED STOCK CONVERSION AGREEMENT (the "Agreement") is entered
into as of April 24, 2000, by and between ODWALLA, INC., a California
corporation (the "Company"), and CATTERTON-SIMON PARTNERS III, L.P., a Delaware
Limited Partnership ("Catterton").

                                    RECITALS

        A.      The Company, Orange Acquisition Sub, a Maine corporation and
                wholly owned subsidiary of the Company ("Merger Sub"), Fresh
                Samantha, Inc., a Maine corporation ("Samantha"), and the other
                signatories thereto, have entered into that certain Agreement
                and Plan of Merger, dated as of February 2, 2000 (the "Merger
                Agreement"), to effectuate the merger (the "Merger") of Merger
                Sub with and into Samantha, with Samantha as the surviving
                corporation and wholly owned subsidiary of the Company.

        B.      Pursuant to that certain Stock and Warrant Purchase Agreement,
                dated as of January 29, 1999 (the "Purchase Agreement"), by and
                between the Company and Catterton, Catterton purchased (i)
                1,000,000 shares of the Company's Series A Preferred Stock (the
                "Preferred Stock") convertible into the Common Stock of the
                Company (the "Common Stock") on a 1:1 basis, and (ii) a Warrant,
                dated as of February 10, 1999, to purchase 75,000 shares of the
                Company's Common Stock at $10.00 per share (the "Warrant").

        C.      Pursuant to the dividend preference of the Preferred Stock,
                Catterton has received stock dividends in the amount of 74,666
                shares of Preferred Stock.

        D.      In connection with the Merger, Catterton and U.S. Equity
                Partners, L.P. (and its affiliates) have entered into that
                certain Stock Purchase Agreement, dated as of February 12, 2000,
                pursuant to which Catterton shall purchase an additional 160,128
                shares of Common Stock.

        E.      Pursuant to the terms of the Merger, the obligation of the
                parties to consummate the Merger is subject to, among other
                things, both the conversion of the Preferred Stock into Common
                Stock and the cancellation of the Warrant.

                                    AGREEMENT

        The Company and Catterton, intending to be legally bound, agree as
follows:

1.      CONVERSION OF PREFERRED STOCK AND CANCELLATION OF WARRANT.

        In consideration of both the conversion of the Preferred Stock into
Common Stock and the cancellation of the Warrant pursuant this Section 1, and
subject to the terms and conditions hereof, the approval of the shareholders of
the Company and the amendment of the Certificate of Determination, filed January
26, 1999, setting forth the preference and rights of the Preferred Stock (the
"Certificate"), at the Closing (a) the 1,074,666 shares of Preferred Stock
presently

                                       1

<PAGE>   5
held by Catterton shall be converted into 1,333,333 shares of Common Stock
pursuant to a conversion ratio of 1:1.2407, and (b) the Warrant shall be
cancelled and be of no further force and effect.

2.      TAX TREATMENT.

        For tax purposes, the parties hereto acknowledge and agree that the
transactions contemplated by this Agreement (the "Transactions") shall be
treated as a recapitalization in accordance with Section 368(a)(1)(E) of the
Internal Revenue Code of 1986, as amended.

3.      CLOSING

               (a) The closing (the "Closing") shall take place at the offices
of Morrison & Foerster LLP, 425 Market Street, San Francisco, California 94105,
at 10:00 a.m. (Pacific time) contemporaneous with the Merger Closing Date (as
defined below) or on such other date or at such other place or time as the
Company and Catterton may mutually agree (such date is hereinafter referred to
as the "Closing Date").

               (b) At the Closing:

                      (i) Catterton will deliver: (i) the stock certificate(s)
representing the Preferred Stock; (ii) the Warrant, marked "CANCELLED;" and
(iii) any other documents and agreements reasonably requested by the Company to
be delivered at the Closing; and

                      (ii) the Company shall deliver: (i) certificates
representing the Common Stock to be issued to Catterton pursuant to this
Agreement in proper form for transfer; and (ii) the other documents and
agreements required hereunder to be delivered by the Company at the Closing.

               (c) The "Merger Closing Date" shall refer to that date upon which
all of the conditions set forth in Sections 4.1 and 4.2 of the Merger Agreement,
other than the condition requiring the conversion of the Preferred Stock held by
Catterton into Common Stock, are satisfied or waived.

4.      CLOSING CONDITIONS.

        Each of the Company's obligation to issue the Common Stock at the
Closing, and Catterton's obligations to convert the Preferred Stock into Common
Stock and cancel the Warrant at the Closing, are subject to the satisfaction of
the following conditions:

               (a) the amendment to the Certificate, substantially in the form
attached hereto as Exhibit A, shall have been accepted for filing by the
Secretary of State of the State of California;

               (b) the Merger shall have been consummated pursuant to all of the
material terms and conditions contained in the Merger Agreement, except (i) for
the condition requiring the conversion of the Preferred Stock held by Catterton
into Common Stock, and (ii) with the consent of Catterton (which consent shall
not be unreasonably withheld), to the extent (A) any

                                       2

<PAGE>   6
change in the terms and conditions of the Merger Agreement benefit the Company,
or (B) the waiver or non-satisfaction of a condition contained in the Merger
Agreement is for the benefit of the Company; and

               (c) neither the consummation nor the performance of the
Transactions will, directly or indirectly (with or without notice or lapse of
time), contravene or conflict with or result in a violation of, or cause a
material adverse effect on the condition (financial or otherwise), assets,
liabilities, obligations, business, properties, prospects or results of
operations of the Company as presently conducted or as proposed to be conducted,
together with its subsidiaries taken as a whole, as a result of, specifically,
(i) a change in any applicable legal requirement after the date of this
Agreement or any federal or state judgment, order, writ, decree, statute or
regulation of any court, regulatory body or administrative agency or other
governmental body applicable to the Company (an "Order") issued after the date
of this Agreement, or (ii) any legal requirement or Order that is proposed after
the date of this Agreement by or before any governmental body.

5.      REPRESENTATIONS AND WARRANTIES OF CATTERTON.

        Catterton hereby represents and warrants to the Company that:

        5.1     AUTHORIZATION.

        Catterton has full power and authority to enter into this Agreement, and
this Agreement constitutes the valid and legally binding obligation of
Catterton, enforceable against Catterton in accordance with its terms, except
(i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium,
and other laws of general application affecting enforcement of creditors' rights
generally, and (ii) as limited by laws relating to the availability of specific
performance, injunctive relief, or other equitable remedies.

        5.2     DISCLOSURE OF INFORMATION.

        Catterton further represents that it has had an opportunity to ask
questions and receive answers from the Company regarding the terms and
conditions of the conversion of the Preferred Stock and the business,
properties, prospects and financial condition of the Company.

        5.3     STATUS.

               (a) Catterton is an "accredited investor" as that term is defined
in Rule 501(a) of Regulation D of the Securities Act.

               (b) Catterton, by reason of its business and financial experience
has such knowledge, sophistication and experience in financial and business
matters and in making investment decisions of this type that it is capable of
(i) evaluating the merits and risks of an investment in the Common Stock of the
Company and making an informed investment decision, (ii) protecting its own
interest, and (iii) bearing the economic risk of such investment for an
indefinite period of time.

                                       3

<PAGE>   7
        5.4     INVESTMENT INTENT; CERTAIN RESTRICTIONS.

               (a) Catterton is acquiring the Common Stock for investment for
its own account, not as a nominee or agent and not with the view to, or any
intention of, a resale or distribution thereof, in whole or in part, or the
grant of any participation therein. Catterton understands that the Common Stock
has not been, and will not be, registered under the Securities Act or state
securities laws by reason of specific exemptions from the registration
provisions of the Securities Act and applicable state securities laws that
depend upon, among other things, the bona fide nature of Catterton's investment
intent and the accuracy of Catterton's representations as set forth in this
Section 5. Catterton has not been formed for the specific purpose of acquiring
the Common Stock. Catterton further understands that, other than pursuant to
that certain Shareholders' Rights Agreement, to be entered into on the Merger
Closing Date by and among the Company, Catterton and the other signatories
thereto, the Company shall have no obligation to register the Common Stock under
the Securities Act or any state securities laws or to take any action that would
make available any exemption from the registration requirements of such laws.
Catterton hereby acknowledges that because of the restrictions on transfer and
assignment of the Common Stock, Catterton may have to bear the economic risk of
the investment in the Common Stock for an indefinite period of time.

               (b) Catterton will observe and comply with the Securities Act and
the rules and regulations promulgated thereunder, as now in effect and as from
time to time amended, in connection with any offer, sale, pledge, transfer or
other disposition of the Common Stock.

        5.5     RESTRICTED SECURITIES.

        Catterton understands that the shares of Common Stock issuable by the
Company upon conversion of the Preferred Stock are characterized as "restricted
securities" under the federal securities laws inasmuch as they are being
acquired from the Company in a transaction not involving a public offering and
that under such laws and applicable regulations such securities may be resold
without registration under the Securities Act only in certain limited
circumstances. In this connection, Catterton represents that it is familiar with
Rule 144, as presently in effect, and understands the resale limitations imposed
hereby and by the Securities Act.

6.      REPRESENTATIONS AND WARRANTIES OF THE COMPANY.

        The Company hereby represents and warrants to Catterton that:

        6.1     AUTHORIZATION.

        The Company has full power and authority to enter into this Agreement,
and this Agreement constitutes the valid and legally binding obligation of the
Company, enforceable against the Company in accordance with its terms, except
(i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium,
and other laws of general application affecting enforcement of creditors' rights
generally, and (ii) as limited by laws relating to the availability of specific
performance, injunctive relief, or other equitable remedies.

                                       4

<PAGE>   8
        6.2     PRIVATE PLACEMENT.

        The offer, sale and issuance of the Common Stock upon conversion of the
Preferred Stock as contemplated by this Agreement is exempt from the
registration requirements of the Securities Act of 1933, as amended (the
"Securities Act") and state securities "blue sky" laws, and neither the Company
nor any authorized agent acting on its behalf will take any action hereafter
that would cause the loss of such exemptions.

7.      OTHER MATTERS.

        7.1     LIMITATION ON CONVERSION OF PREFERRED STOCK.

               The parties hereto agree and understand that they are entering
into this Agreement in connection with the Merger, and therefore Catterton
covenants and agrees that, notwithstanding the acceptance by the Secretary of
State of the State of California of the aforementioned amendment to the
Certificate, Catterton shall only convert the Preferred Stock at the higher
conversion ratio contained in such amendment pursuant to the terms of this
Agreement in connection with the consummation of the Merger.

        7.2     RESTRICTIVE LEGEND.

               All certificates representing the Common Stock deliverable to
Catterton pursuant to this Agreement, and any certificates subsequently issued
with respect thereto or in substitution therefor, shall bear the following
legend:

        THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED
        UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "ACT"), AND MAY NOT BE
        SOLD, TRANSFERRED, ASSIGNED OR HYPOTHECATED UNLESS PURSUANT TO THE TERMS
        specified in thAT certain SHAREHOLDERS' rights agreement, dated as of
        APRIL __, 2000. copIES of such Agreements may be obtained froM ODWALLA,
        INC. without charge, by the holder of this certificate upon written
        request therefor.

        7.3     CALIFORNIA SECURITIES LAWS.

        THE SALE OF THE SECURITIES THAT ARE THE SUBJECT OF THIS AGREEMENT HAS
NOT BEEN QUALIFIED WITH THE COMMISSIONER OF CORPORATIONS OF THE STATE OF
CALIFORNIA AND THE ISSUANCE OF SUCH SECURITIES OR THE PAYMENT OR RECEIPT OF ANY
PART OF THE CONSIDERATION FOR SUCH SECURITIES PRIOR TO SUCH QUALIFICATION IS
UNLAWFUL, UNLESS THE SALE OF SECURITIES IS EXEMPT FROM QUALIFICATION BY SECTION
25100, 25102 OR 25105 OF THE CALIFORNIA CORPORATIONS CODE. THE RIGHTS OF ALL
PARTIES TO THIS AGREEMENT ARE EXPRESSLY CONDITIONED UPON SUCH QUALIFICATION
BEING OBTAINED, UNLESS THE SALE IS SO EXEMPT.

                                       5

<PAGE>   9
8.      TERMINATION.

        8.1     GENERAL.

        This Agreement may be terminated prior to Closing by the mutual consent
of the Company and Catterton.

        8.2     EFFECT OF TERMINATION.

        If this Agreement is terminated pursuant to Section 8.1, all further
obligations of the parties under this Agreement shall terminate provided,
further, that Sections 9.2, 9.3, 9.4, 9.9 and 9.10 shall survive the termination
of this Agreement.

        8.3     EXCLUSIVITY OF TERMINATION RIGHTS.

        Except to the extent termination occurs due to the bad faith of the
other party, the termination rights and obligations provided in this Section 8
shall be deemed to be exclusive. The parties shall not have any other or further
liabilities to or with respect to one another by reason of this Agreement or its
termination.

9.      MISCELLANEOUS.

        9.1     FURTHER ASSURANCES.

        Each party hereto shall execute and/or cause to be delivered to each
other party hereto such instruments and other documents, and shall take such
other actions, as such other party may reasonably request (prior to, at or after
the Closing) for the purpose of carrying out or evidencing any of the
Transactions.

        9.2     FEES AND EXPENSES.

        The Company shall bear the reasonable costs and expenses with respect to
the negotiation, execution and delivery of this Agreement and in connection with
the Transactions, including any transfer, recording or similar taxes levied as a
result of the consummation of the Transactions.

        9.3     ATTORNEYS' FEES.

        If any legal action or other legal proceeding (including arbitration)
relating to the Transactions or the enforcement of any provision of any of this
Agreement is brought against any party hereto, the person presiding over such
action or other proceeding may award reasonable attorneys' fees, costs and
disbursements to the prevailing party (in addition to any other relief to which
the prevailing party may be entitled).

        9.4     GOVERNING LAW; ARBITRATION.

               (a) This Agreement is to be construed in accordance with and
governed by the laws of the State of California (as permitted by Section 1646.5
of the California Civil Code or

                                       6

<PAGE>   10
any similar successor provision), without giving effect to any choice of law
rule that would cause the application of the laws of any jurisdiction other than
the State of California to the rights and duties of the parties.

               (b) Any controversy or claim arising out of or relating to this
Agreement, or breach thereof, shall be settled by arbitration administered by
the American Arbitration Association in accordance with its then existing
Commercial Arbitration rules and judgment upon the award rendered by the
arbitrator may be entered in any court having jurisdiction thereof. The
arbitrator shall be appointed by mutual agreement of the Company and Catterton
involved in such controversy or claim, but, if the Company and Catterton fail to
agree, the arbitrator shall be appointed by the American Arbitration Association
in accordance with its then existing rules. The place of the arbitration shall
be San Francisco, California and the governing law shall be the laws of the
State of California in accordance with Section 9.4(a) of this Agreement.

        9.5     SUCCESSORS AND ASSIGNS.

        Except as otherwise expressly provided herein, the provisions hereof
shall inure to the benefit of, and be binding upon, the successors, assigns,
heirs, executors and administrators of the parties hereto and shall inure to the
benefit of and be enforceable by each person who shall be a holder from time to
time of the Common Stock to be issued pursuant to this Agreement. None of the
parties hereto may assign any of its or their rights or obligations hereunder to
any other party (by contract, operation of law or otherwise) without the prior
written consent of the other, which consent shall not be unreasonably withheld,
and any attempted assignment in violation thereof shall be void and of no
effect.

        9.6     ENTIRE AGREEMENT.

        This Agreement constitutes the full and entire understanding and
agreement among the parties thereto with regard to the subjects hereof and
supersede all prior agreements and understandings among or between any of the
parties relating to the subject matter hereof and thereof.

        9.7     SEPARABILITY.

        In case any provision of this Agreement shall be invalid, illegal or
unenforceable, the validity, legality and enforceability of the remaining
provisions shall not in any way be affected or impaired thereby, unless such
provision is material to the terms of this Agreement, in which case the Company
and Catterton shall in good faith agree upon such amendments as are necessary to
restore the original intent and arrangement between the parties.

        9.8     AMENDMENTS.

        This Agreement may be amended or modified only upon the written consent
of the Company and Catterton. Any amendment or modification effected pursuant to
this Section 9.8 shall be binding upon the Company and Catterton.

                                       7

<PAGE>   11
        9.9     NOTICES.

        Any notice or other communication required or permitted to be delivered
to any party under this Agreement shall be in writing and shall be deemed
properly delivered and given (a) on the date delivered or given, when delivered
or given by hand or by telecopier during business hours, (b) one business day
after being delivered or given by courier or next-day express delivery service,
or (c) two business days after being delivered or give by registered mail to the
address set forth beneath the name of such party below (or to such other address
or telecopier number as such party shall have specified in a written notice
given to the other parties hereto):

if to the Company:

        Odwalla, Inc.
        120 Stone Pine Road
        Half Moon Bay, CA  94019
        Attention:  D. Stephen C. Williamson
        Telecopier: (650) 712-5967

        with a copy to:

        Morrison & Foerster LLP
        425 Market Street
        San Francisco, California 94105
        Attention: Robert Townsend, Esq.
        Telecopier: (415) 268-7522

if to Catterton-Simon Partners:

        Greenwich Office Park
        Greenwich, Connecticut 06830
        Attention:  Craig Sakin
        Telecopier:  (203) 629-4903

        with copies to:

        Morgan, Lewis & Bockius LLP
        101 Park Avenue
        New York, NY 10178-0060
        Attention:  Philip H. Werner
        Telecopier:  (212) 309-6273

        9.10    PUBLICITY AND USE OF CONFIDENTIAL INFORMATION.

               (a) Notwithstanding anything to the contrary contained in any
agreement among the parties hereto, the Company shall have the right to disclose
the terms of this Agreement through the use of printed offering materials or
otherwise or as otherwise required by applicable legal requirements, in
connection with the preparation of a proxy statement (the "Proxy

                                       8

<PAGE>   12
Statement") in connection with the solicitation by the Board of Directors of the
Company of the affirmative vote of a majority of the outstanding Common Stock
and Preferred Stock to approve the Merger and related matters.

               (b) Neither Catterton, on the one hand, nor the Company, on the
other hand, shall issue or disseminate any press release or other publicity
concerning any of the Transactions, or permit any press release or other
publicity concerning any of the Transactions to be issued or otherwise
disseminated on its behalf without the prior written consent of Catterton, in
the case of the Company, or the Company, in the case of Catterton; provided,
however, that the Company and Catterton may disclose or disseminate such
information as required by any applicable law or rule to which the Company or
the Catterton are subject, including the Securities Exchange Act of 1934, as
amended, and the rules of the National Association of Securities Dealers.

        9.11    COUNTERPARTS.

        This Agreement may be executed in any number of counterparts, each of
which shall be an original, but all of which together shall constitute one
instrument.

        9.12    DELAYS OR OMISSIONS; WAIVERS.

               (a) No failure on the part of any person to exercise any power,
right, privilege or remedy under this Agreement, and no delay on the part of any
person in exercising any power, right, privilege or remedy under this Agreement,
shall operate as a waiver of such power, right, privilege or remedy; and no
single or partial exercise or waiver of any such power, right, privilege or
remedy shall preclude any other or further exercise thereof or of any other
power, right, privilege or remedy.

               (b) No person shall be deemed to have waived any claim arising
out of this Agreement, or any power, right, privilege or remedy under this
Agreement, unless the waiver of such claim, power, right, privilege or remedy is
expressly set forth in a written instrument duly executed and delivered on
behalf of such person; and any such waiver shall not be applicable or have any
effect except in the specific instance in which it is given.

        9.13    REMEDIES CUMULATIVE; SPECIFIC PERFORMANCE.

               (a) All remedies, either under this Agreement or by law or
otherwise afforded to the parties hereto, shall be cumulative and not
alternative.

               (b) Each of the parties hereto agrees that if the conditions to
such party's obligation to consummate the Transactions have been satisfied as
set forth in Section 4, as the case may be, and such party nonetheless refuses
to consummate the Transactions, then the other party shall be entitled (in
addition to any other remedy that may be available to it) to (i) a decree or
order of specific performance or mandamus to enforce the observance and
performance of such obligation to consummate the Transactions, and (ii) an
injunction restraining such non-performance.

                                       9

<PAGE>   13
        9.14    HEADINGS.

        The headings contained in this Agreement are for convenience of
reference only, shall not be deemed to be a part of this Agreement and shall not
be referred to in connection with the construction or interpretation of this
Agreement.

        9.15    CONSTRUCTION.

               (a) For purposes of this Agreement, whenever the context
requires: the singular number shall include the plural, and vice versa; the
masculine gender shall include the feminine and neuter genders; the feminine
gender shall include the masculine and neuter genders; and the neuter gender
shall include the masculine and feminine genders.

               (b) The parties hereto agree that any rule of construction to the
effect that ambiguities are to be resolved against the drafting party shall not
be applied in the construction or interpretation of this Agreement.

               (c) As used in this Agreement, the words "include" and
"including," and variations thereof, shall not be deemed to be terms of
limitation, but rather shall be deemed to be followed by the words "without
limitation."

               (d) Except as otherwise specified, all references in this
Agreement to "Sections" are intended to refer to Sections of this Agreement.

                                       10

<PAGE>   14
        IN WITNESS WHEREOF, the parties hereto have executed this PREFERRED
STOCK CONVERSION AGREEMENT as of the date set forth in the first paragraph
hereof.

COMPANY:                           ODWALLA, INC.,
                                   a California corporation

                                   By:
                                      -------------------------------------
                                         Name: D. Stephen C. Williamson
                                         Title:   Chief Executive Officer

                                   CATTERTON-SIMON PARTNERS III, L.P.,
                                   a Delaware limited partnership

                                   By:
                                      -------------------------------------
                                         Name:  Craig Sakin
                                         Title:    Authorized Person

                                       11

<PAGE>   15
                                    EXHIBIT A

                    AMENDMENT TO CERTIFICATE OF DETERMINATION
                           OF SERIES A PREFERRED STOCK

                                       12

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