Document:

2004 Long-Term Incentive Plan

 Exhibit 4.3 
  
 HUNGARIAN TELEPHONE AND CABLE CORP. 
 2004 Long-Term Incentive Plan 

 HUNGARIAN TELEPHONE AND CABLE CORP. 
  
 2004 LONG-TERM INCENTIVE PLAN 
  

Table of Contents 
  

			
	 	 	Page

		
	ARTICLE I PURPOSE AND EFFECTIVE DATE	 	3
		
	ARTICLE II DEFINITIONS	 	3
		
	ARTICLE III ADMINISTRATION	 	6
		
	ARTICLE IV AWARDS	 	7
		
	ARTICLE V STOCK OPTIONS AND STOCK APPRECIATION RIGHTS	 	10
		
	ARTICLE VI RESTRICTED STOCK AND RESTRICTED STOCK UNITS	 	13
		
	ARTICLE VII AWARDS FOR NON-EMPLOYEE DIRECTORS	 	15
		
	ARTICLE VIII UNRESTRICTED HTCC STOCK AWARDS FOR EMPLOYEES	 	15
		
	ARTICLE IX AWARD OF PERFORMANCE UNITS	 	16
		
	ARTICLE X DEFERRAL OF PAYMENTS	 	17
		
	ARTICLE XI MISCELLANEOUS PROVISIONS	 	17
		
	ARTICLE XII CHANGE IN CONTROL OF THE COMPANY	 	19

  
  

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 ARTICLE I 
 PURPOSE AND EFFECTIVE DATE 
  
 1.1 Purpose. The purpose of the Plan is to provide financial incentives for selected Employees of Hungarian Telephone and Cable Corp. (“HTCC”) and its Subsidiaries and for the non-employee Directors of HTCC, thereby
promoting the long-term growth and financial success of the Company by (1) attracting and retaining employees and Directors of outstanding ability, (2) strengthening the Company’s capability to develop, maintain, and direct a competent
management team, (3) providing an effective means for selected Employees and non-employee Directors to acquire and maintain ownership of HTCC Stock, (4) motivating Employees to achieve long-range Performance Goals and objectives, and (5) providing
incentive compensation opportunities competitive with those of other corporations. 
  
 1.2 Effective Date and Expiration of Plan. The Plan is subject to approval by a majority of the votes cast at the annual meeting of Shareholders to be held on May 19, 2004, or at any adjournment thereof by the
holders of shares of HTCC stock entitled to vote thereon. If so approved, the Plan shall be effective as of such date. Unless earlier terminated by the Board pursuant to Section 11.3, the Plan shall terminate on the tenth anniversary of its
Effective Date. No Award shall be made pursuant to the Plan after its termination date, but Awards made prior to the termination date may extend beyond that date. 
  
 ARTICLE II 
 DEFINITIONS 
  
 The following words and phrases,
as used in the Plan, shall have these meanings: 
  
 2.1
“Administrator” means the individual or individuals to whom the Committee delegates authority under the Plan in accordance with Section 3.3. 
  
 2.2 “Award” means, individually or collectively, any Option, SAR, Restricted Stock, Restricted Stock Unit, Restricted Performance Stock,
unrestricted HTCC Stock or Performance Unit Award or any other form of Award authorized pursuant to Section 4.1(b). 
  
 2.3 “Award Statement” means a written confirmation of an Award under the Plan furnished to the Participant. 
  
 2.4 “Board” means the Board of Directors of HTCC.

  
 2.5 “Cause” except for purposes of Article
XII, with respect to any Participant, means (i) the definition of “Cause” as set forth in any individual employment agreement applicable to such Participant, or (ii) in the case of a Participant who does not have an individual employment
agreement that defines Cause, and unless the Committee shall authorize a different definition of “Cause” for such Participant, then “Cause” means the termination of a Participant’s employment by reason of his or her (1)
engaging in gross misconduct that is injurious to the Company, monetarily or otherwise, (2) misappropriation of funds, (3) willful misrepresentation to the directors or officers of the Company regarding matters relating to the business of the
Company, (4) gross negligence in the performance of the Participant’s duties that has or may reasonably be expected to have an adverse effect on the business, operations, assets, properties or financial 
  

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 condition of the Company, (5) commission of a felony or any crime involving moral turpitude, or (6) entering into
competition with the Company. The determination of whether a Participant’s employment was terminated for Cause shall be made by the Company in its sole discretion. 
  
 2.6 “Code” means the Internal Revenue Code of 1986, as amended. 
  
 2.7 “Committee” means the Stock Option—Compensation
Committee of the Board or a subcommittee thereof. 
  
 2.8
“Company” means Hungarian Telephone and Cable Corp. and all of its Subsidiaries on and after the Effective Date. 
  
 2.9 “Deferred Account” means an account established for a Participant under Section 10.1. 
  
 2.10 “Deferred Compensation Plan” means any deferred
compensation plan established by the Company in which the Participants may participate. 
  
 2.11 “Director” means a member of the Board of Directors of HTCC. 
  
 2.12 “Effective Date” means the date on which the Plan is approved by the shareholders of HTCC, as provided in Section 1.2. 

 
 2.13 “Employee” means a salaried employee of the Company.

  
 2.14 “Exchange Act” means the Securities
Exchange Act of 1934, as amended. 
  
 2.15 “Fair Market
Value” means, when used with reference to HTCC Stock, “fair market value” determined pursuant to a valuation methodology approved by the Committee or, if the Committee does not approve a different valuation methodology, means, on
any day, the daily closing price of a share of HTCC Stock on the American Stock Exchange, or, if the shares are not listed or admitted to trading on such exchange, on the principal United States securities exchange or on the NASDAQ/NMS on which the
shares are listed or admitted to trading, or if the shares are not listed or admitted to trading on any such exchange or on the NASDAQ/NMS, the mean between the closing high bid and low asked quotations with respect to a share on such dates on the
National Association of Securities Dealers, Inc. Automated Quotations System, or any similar system then in use, or if no such quotations are available, the fair market value on such date of a share as the Committee shall determine. 
  
 2.16 “Fiscal Year” means the fiscal year of the Company,
which, as of the date the Plan was approved by the Board, is the year ending December 31. 
  
 2.17 “HTCC” means Hungarian Telephone and Cable Corp., a Delaware corporation. 
  
 2.18 “HTCC Stock” means common stock, par value $0.001 of Hungarian Telephone and Cable Corp. 
  

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 2.19 “Incentive Stock Option” means an option within the meaning of Section 422 of the
Code. 
  
 2.20 “Nonqualified Stock Option” means
an option granted under the Plan other than an Incentive Stock Option. 
  
 2.21 “Option” means either a Nonqualified Stock Option or an Incentive Stock Option to purchase HTCC Stock. 
  
 2.22 “Option Price” means the price at which HTCC Stock may be purchased under an Option as provided in Section 5.4, or in the case of a
SAR granted under Section 5.8, the price determined in such Section 5.8. 
  
 2.23 “Participant” means a Employee or a non-employee Director to whom an Award has been made under the Plan or a Transferee. 
  
 2.24 “Performance Goals” means goals established by the Committee pursuant to Section 4.5. 
  
 2.25 “Performance Period” means a period of time over which
performance is measured. 
  
 2.26 “Performance
Unit” means the unit of measure determined under Article IX by which is expressed the value of a Performance Unit Award. 
  
 2.27 “Performance Unit Award” means an Award granted under Article IX. 
  
 2.28 “Personal Representative” means the person or persons who, upon the death, disability, or incompetency
of a Participant, shall have acquired, by will or by the laws of descent and distribution or by other legal proceedings, the right to exercise an Option or SAR or the right to any Restricted Stock Award, Restricted Stock Unit Award or Performance
Unit Award theretofore granted or made to such Participant. 
  
 2.29 “Plan” means this Hungarian Telephone and Cable Corp. 2004 Long-Term Incentive Plan. 
  
 2.30 “Predecessor Plans” means the Hungarian Telephone and Cable Corp. 2002 Incentive Stock Option Plan, as amended, and the Hungarian
Telephone and Cable Corp. Non-Employee Director Stock Option Plan, as amended. 
  
 2.31 “Restricted Performance Stock” means HTCC Stock subject to Performance Goals. 
  
 2.32 “Restricted Stock” means HTCC Stock subject to the terms and conditions provided in Article VI and including Restricted Performance
Stock. 
  
 2.33 “Restricted Stock Award” means an
Award of Restricted Stock granted under Article VI. 
  

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 2.34 “Restricted Stock Unit” means a contractual undertaking by the Company to deliver
to the Participant one share of HTCC Stock (or its equivalent value in cash) on a specified settlement date, subject to the terms and conditions provided in Article VI. Each Restricted Stock Unit awarded to a Participant shall correspond to one
share of HTCC Stock. 
  
 2.35 “Restricted Stock Unit
Award” means an Award of a Restricted Stock Unit granted under Article VI 
  
 2.36 “Restriction Period” means a period of time determined under Section 6.2 during which Restricted Stock or Restricted Stock Awards, or Restricted Stock Units or Restricted Stock Unit Awards, are
subject to the terms and conditions provided in either Section 6.3 or Section 6.4. 
  
 2.37 “SAR” means a stock appreciation right granted under Section 5.8. 
  
 2.38 “Shares” means shares of HTCC Stock. 
  
 2.39 “Shareholders” means the Shareholders of HTCC. 
  
 2.40 “Stock Option” means a Incentive Stock Option or a Nonqualified Stock Option. 
  
 2.41 “Subsidiary” means a corporation or other entity the
majority of the voting stock of which is owned directly or indirectly by HTCC. 
  
 2.42 “Transferee” means a person to whom a Participant has transferred his or her rights to an Award under the Plan in accordance with Section 11.1 and procedures and guidelines adopted by the
Company. 
  
 ARTICLE III 
 ADMINISTRATION 
  
 3.1 Committee to Administer. The Plan shall be administered by the Committee. 
  
 3.2 Powers of Committee. 
  
 (a) The Committee shall have full power and authority to interpret and administer the Plan and to establish and amend rules and
regulations for its administration. The Committee’s decisions shall be final and conclusive with respect to the interpretation of the Plan and any Award made under it. 
  
 (b) Subject to the provisions of the Plan, the Committee shall have authority, in its discretion, to
determine those Employees who shall receive an Award, the time or times when such Award shall be made, the vesting schedule, if any, for the Award and the type of Award to be granted, the number of shares to be subject to each Award of Options,
SARs, Restricted Stock, Restricted Stock Units, and unrestricted HTCC Stock and the value of each Performance Unit. 
  
 (c) The Committee shall determine and set forth in an Award Statement the terms of each Award. The Committee may correct any defect or
supply any omission or 
  

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 reconcile any inconsistency in the Plan or in any Award Statement, in such manner and to the extent the
Committee shall determine in order to carry out the purposes of the Plan. The Committee may, in its discretion, accelerate (i) the date on which any Option or SAR may be exercised, (ii) the date of termination of the restrictions applicable to a
Restricted Stock Award or a Restricted Stock Unit Award, or (iii) the end of a Performance Period under a Performance Unit Award, if the Committee determines that to do so will be in the best interests of the Company and the Participants in the
Plan. 
  
 3.3 Delegation by Committee. The Committee may,
but need not, from time to time delegate some or all of its authority under the Plan to an Administrator consisting of one or more members of the Committee or of one or more officers of the Company; provided, however, that the Committee may not
delegate its authority (i) to make Awards to Employees (A) who are subject on the date of the Award to the reporting rules under Section 16(a) of the Exchange Act, (B) whose compensation for such fiscal year may be subject to the limit on deductible
compensation pursuant to Section 162(m) of the Code, or (C) who are officers of the Company who are delegated authority by the Committee hereunder, or (ii) to interpret the Plan or any Award, or (iii) under Section 11.3 of the Plan. Any delegation
hereunder shall be subject to the restrictions and limits that the Committee specifies at the time of such delegation or thereafter. Nothing in the Plan shall be construed as obligating the Committee to delegate authority to an Administrator, and
the Committee may at any time rescind the authority delegated to an Administrator appointed hereunder or appoint a new Administrator. At all times the Administrator appointed under this Section 3.3 shall serve in such capacity at the pleasure of the
Committee. Any action undertaken by the Administrator in accordance with the Committee’s delegation of authority shall have the same force and effect as if undertaken directly by the Committee, and any reference in the Plan to the Committee
shall, to the extent consistent with the terms and limitations of such delegation, be deemed to include a reference to the Administrator. 
  
 ARTICLE IV 
 AWARDS 
  
 4.1 Awards. 
  
 (a) Awards under the Plan shall consist of Incentive Stock
Options, Nonqualified Stock Options, SARs, Restricted Stock, Restricted Stock Units, Restricted Performance Stock, unrestricted HTCC Stock and Performance Units and any other form of Award that the Committee authorizes pursuant to Section 4.1(b).
All Awards shall be subject to the terms and conditions of the Plan and to such other terms and conditions consistent with the Plan as the Committee deems appropriate. Awards under a particular section of the Plan need not be uniform and Awards
under two or more sections may be combined in one Award Statement. Any combination of Awards may be granted at one time and on more than one occasion to the same Employee. Awards of Performance Units and Restricted Performance Stock shall be earned
solely upon attainment of Performance Goals and the Committee shall have no discretion to increase such Awards. 
  
 (b) The Committee shall have the authority to specify the terms and provisions of other forms of equity-based or equity-related Awards not
described above which the Committee determines to be consistent with the purpose of the Plan and the interests of the 
  

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 Company, which Awards may provide for cash payments based in whole, or in part, on the value or future
value of HTCC Stock, for the acquisition or future acquisition by Participants of HTCC Stock, or any combination thereof. Other Awards shall also include cash payments (including the cash payment of dividend equivalents) under the Plan which may be
based on one or more criteria determined by the Committee which are unrelated to the value of HTCC Stock and which may be granted in tandem with, or independent of, other Awards under the Plan. 
  
 4.2 Eligibility for Awards. An Award may be made to any Employee
selected by the Committee. In making this selection and in determining the form and amount of the Award, the Committee may give consideration to the functions and responsibilities of the respective Employee, his or her present and potential
contributions to the success of the Company, the value of his or her services to the Company, and such other factors deemed relevant by the Committee. Non-employee Directors are eligible to receive Awards pursuant to Article VII. 
  
 4.3 Shares Available Under the Plan. 
  
 (a) Subject to rules set forth in Section 4.3(b) and to
adjustment as provided in Section 11.2, the total number of Shares that may be issued pursuant to the Plan (the “Section 4.3(a) Limit”) shall not exceed (i) 1,000,000 plus (ii) the number of Shares that remain available for issuance under
the Predecessor Plans as of the date this Plan is approved by Shareholders (increased by any shares of HTCC Stock subject to any award (or portion thereof) outstanding under the Predecessor Plans on such date which lapses, expires or is otherwise
terminated without the issuance of such HTCC Stock or is settled by delivery of consideration other than HTCC Stock). 
  
 (b) For purposes of determining the number of Shares that remain available for issuance pursuant to the Plan, the following rules shall
apply: 
  
 (i) In connection with the granting of
an Award (other than an Award denominated in dollars), the number of Shares in respect of which the Award is granted or denominated shall be counted against the Section 4.3(a) Limit; 
  
 (ii) If any Shares subject to an Award are forfeited or if any Award based on Shares is settled for cash, or
expires or otherwise is terminated without issuance of such Shares (excluding Shares subject to an Option cancelled upon the exercise of a related SAR), the Shares subject to such Award shall, to the extent of such cash settlement, forfeiture or
termination, be added back to the Section 4.3(a) Limit and be available for future Awards under the Plan; 
  
 (iii) There shall be added back to the Section 4.3(a) Limit, and there shall again be available for future Awards, Shares that are

  

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 (A) tendered in payment of the Option Price of Options or the exercise price of other
Awards or the tax or other withholding obligations arising upon exercise, vesting or settlement of an Award; 
  
 (B) withheld from any Award to satisfy a Participant’s tax or other withholding obligations or, if applicable, to pay the Option
Price of an Option or the exercise price of other Awards; or 
  
 (C) acquired by the Company on the open market using the cash proceeds received by the Company from the exercise of Options granted under the Plan; provided, however, that there shall not be added back to the
Section 4.3(a) Limit pursuant to this Section 4.3(b)(iii)(C) in respect of any Option a number of Shares greater than (x) the amount of such cash proceeds, divided by (y) the Fair Market Value on the date of exercise of the Option; 
  
 (iv) Anything to the contrary in this Section 4.3(b)
notwithstanding, if a SAR is settled in whole or in part in Shares, the excess, if any, of the number of Shares subject to the SAR over the number of Shares delivered to the Participant upon exercise of the SAR shall be added back to the Section
4.3(a) Limit and shall again be available for future Awards. 
  
 (c) Any shares of HTCC Stock issued hereunder may consist, in whole or in part, of authorized and unissued shares, treasury shares or Shares purchased in the open market or otherwise. 
  
 4.4 Limitation on Awards. The maximum aggregate dollar value of
Restricted Stock, Restricted Stock Units and Performance Units awarded to any Employee with respect to a Performance Period may not exceed $5 million for each Fiscal Year included in such Performance Period. The maximum number of shares for which
Options may be granted to any Participant in any one Fiscal Year shall not exceed 500,000. 
  
 4.5 General Performance Goals. Prior to the beginning of a Performance Period the Committee will establish in writing Performance Goals for the Company. The goals will be comprised of specified levels of one or
more of the following performance criteria as the Committee may deem appropriate: earnings per share, net earnings, operating earnings, EBITDA, unit volume, number of access lines, net sales, market share, balance sheet measurements, revenue,
customers, economic profit, cash flow, cash return on assets, shareholder return, return on equity, and return on capital. In addition, for any Awards not intended to meet the requirements of Section 162(m) of the Code, the Committee may establish
goals based on other performance criteria as it deems appropriate. The Committee may disregard or offset the effect of any special charges or gains or cumulative effect of a change in accounting in determining the attainment of Performance Goals.

  
 4.6 Awards in Lieu of Salary or Bonus. The Committee
may, in its sole discretion, and on such terms and conditions as the Committee may prescribe, give Participants the opportunity to receive Awards in lieu of future salary, bonus or other compensation. 
  

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 ARTICLE V 
 STOCK OPTIONS AND STOCK APPRECIATION RIGHTS 
  
 5.1 Award of Stock Options. The Committee may, from time to time, and on such terms and conditions as the Committee may prescribe, award Stock Options (which may, in the discretion of the Committee be Incentive
Stock Options or Nonqualified Stock Options) to any Employee. 
  
 5.2 Period of Option. 
  
 (a) An
Option granted under the Plan shall be exercisable in accordance with any vesting schedule approved by the Committee. The Committee may in its discretion prescribe additional conditions, restrictions or terms on the vesting of an Option, including
the full or partial attainment of Performance Goals pursuant to Section 4.5. After the Option vests, the Option may be exercised at any time during the term of the Option, in whole or in installments, as specified in the related Award Statement (but
exercise may be subject to a Participant’s compliance with employee trading or similar policies adopted by the Company). Subject to Section 5.6, the duration of each Option shall not be more than ten years from the date of grant. 
  
 (b) Except as provided in Section 5.6, a Participant may not
exercise an Option unless such Participant is then, and continually (except for sick leave, military service, or other approved leave of absence) after the grant of the Option has been, an employee or Director of the Company. 
  
 5.3 Award Statement or Agreement. Each Option shall be evidenced by an
Award Statement or an option agreement. 
  
 5.4 Option Price,
No Repricing, Exercise and Payment. The Option Price of HTCC Stock under each Option shall be determined by the Committee but shall be a price not less than 100 percent of the average Fair Market Value of HTCC Stock for the twenty (20) trading
days immediately prior to the date such Option is granted, as determined by the Committee. 
  
 The Committee may not (i) amend an Option to reduce its Option Price, (ii) cancel an Option and regrant an Option with a lower Option Price than the original Option Price of the cancelled Option, or (iii) take any
other action (whether in the form of an amendment, cancellation or replacement grant) that has the effect of repricing an Option, provided that nothing in this Section 5.4 shall prevent the Committee from making adjustments pursuant to
Section 11.2. 
  
 Vested Options may be exercised from time to
time by giving written notice to the Treasurer, Secretary, or General Counsel of the Company, or his or her designee, specifying the number of shares to be purchased. The Option Price for every Share purchased through the exercise of a Stock Option
shall be paid for in full on or before the settlement date of the Shares issued pursuant to the exercise of the Option (i) in cash or in whole or in part through the transfer to the Company of shares of HTCC Stock in accordance with procedures
established by the Committee from time to time. A Participant may also pay the Option Price in whole or in part pursuant to a “net share settlement” (“net exercise”) pursuant to which the participant elects to have shares of HTCC
Stock withheld upon exercise to pay the Option Price in accordance with procedures established by the Committee from time to time. In addition, in accordance with the 
  

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 rules and procedures established by the Committee for this purpose, an Option may also be exercised through a
“cashless exercise” procedure involving a broker or dealer, that affords Participants the opportunity to sell immediately some or all of the Shares underlying the exercised portion of the Option in order to generate sufficient cash to pay
the Option Price and/or to satisfy withholding tax obligations related to the Option. 
  
 In the event such Option Price is paid in whole or in part with Shares, the portion of the Option Price so paid shall be equal to the value, as of the date of exercise of the Option, of such Shares. The value of such
Shares shall be equal to the number of such Shares multiplied by the Fair Market Value of such Shares on the trading day coincident with the date of exercise of such Option (or the immediately preceding trading day if the date of exercise is not a
trading day). The Company shall not issue or transfer HTCC Stock upon exercise of an Option until the Option Price is fully paid. Subject to such rules as the Committee may determine from time to time, a Participant may satisfy any amounts required
to be withheld by the Company under applicable federal, state and local tax laws in effect from time to time, by electing to have the Company withhold a portion of the Shares to be delivered for the payment of such taxes. 
  
 5.5 Limitations on Incentive Stock Options. Each provision of the Plan
and each Award Statement relating to an Incentive Stock Option shall be construed so that each Incentive Stock Option shall be an “incentive stock option” as defined in Section 422 of the Code, and any provisions of the Award Statement
thereof that cannot be so construed shall be disregarded. 
  
 5.6
Termination of Employment. Subject to Article XII, the following provisions will govern the ability of a Participant to exercise any outstanding Options or SARs following the Participant’s termination of employment with the Company
unless the Committee determines otherwise with respect to any individual Option or SAR. 
  
 (a) If the employment of a Participant with the Company is terminated for reasons other than (i) death, (ii) discharge for Cause, (iii)
retirement, or (iv) resignation, such Participant’s outstanding SARs or Options may be exercised at any time within three years after such termination, to the extent of the number of shares covered by such Options or SARs which were exercisable
at the date of such termination; except that an Option or SAR shall not be exercisable on any date beyond the expiration date of such Option or SAR. 
  
 (b) If the employment of a Participant with the Company is terminated for Cause, any Options or SARs of such Participant (whether or not
then exercisable) shall expire and any rights thereunder shall terminate immediately. 
  
 (c) If the employment of a Participant is terminated due to resignation and the Participant is not eligible to retire under any Company
pension plan, such Participant’s outstanding Options or SARs may be exercised at any time within three years of such resignation to the extent that the number of shares covered by such Options or SARs were exercisable at the date of such
resignation, except that an Option or SAR shall not be exercisable on any date beyond the expiration date of such Option or SAR. 
  

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 (d) Should a Participant, who is not eligible to retire under any Company pension plan,
die either while in the employ of the Company or after termination of such employment (other than discharge for Cause), the SARs or Options of such deceased Participant may be exercised by his or her Personal Representative at any time within three
years after the Participant’s death to the extent of the number of shares covered by such Options or SARs which were exercisable at the date of such death, except that an Option or SARs shall not be exercisable on any date beyond the expiration
date of such Option or SAR.  
  
 (e)
Should a Participant who is eligible to retire under any Company pension plan die prior to the vesting of his or her outstanding Options or SARs, any installment or installments not then exercisable shall become fully exercisable as of the date of
the Participant’s death and the SARs or Options may be exercised by the Participant’s Personal Representative at any time prior to the expiration date of such Options or SARs. 
  
 (f) Should a Participant who has retired die prior to exercising all of his or her outstanding Options or
SARs, then such SARs and Options may be exercised by the Participant’s Personal Representative at any time prior to the expiration date of such Options or SARs. 
  
 (g) If a Participant who was granted an Option or SAR dies within 180 days of the expiration date of such
Option or SAR, and if on the date of death the Participant was entitled to exercise such Option or SAR, including Options and SARs vested pursuant to Section 5.6(e), and if the Option or SAR expired without being exercised, the Personal
Representative of the Participant shall receive in settlement a cash payment from the Company of a sum equal to the amount, if any, by which the Fair Market Value (determined on the expiration date of the Option or SAR) of HTCC Stock subject to the
Option or SAR exceeds the Option Price. 
  
 (h)
Notwithstanding any other provision of this Section 5.6, if a Participant’s employment with the Company terminates (except for a termination for Cause which is governed by Section 5.6(b)) prior to the vesting of all Options and SARs, and if the
Participant is eligible to retire under any Company pension plan at the date of such termination, any installment or installments not then exercisable shall become fully exercisable as of the effective date of such termination and may be exercised
at any time prior to the expiration date of such Options or SARs. If the Participant receives severance payments from the Company and becomes eligible to retire during the severance payment period, all of the Participant’s Options and SARs
shall become fully exercisable as of the date of such Participant’s retirement eligibility date and may be exercised at any time prior to the expiration date of such Options or SARs. 
  
 5.7 Shareholder Rights and Privileges. A Participant shall have no rights as a Shareholder with respect to any Shares
covered by an Option until the issuance of such Shares to the Participant. 
  
 5.8 Award of SARs. 
  
 (a) The Committee may award to a Participant to whom it awards an Option a SAR related to the Option. The Committee may also award SARs that are unrelated to any Option. For a SAR related to an Option, the Option
Price of the SAR shall be the same as the Option Price of the related Option as determined in Section 5.4. For a SAR unrelated to any Option, the Option Price of the SAR shall be determined by the Committee but shall be a price not less than 100
percent of the average Fair Market Value of HTCC Stock for the twenty (20) trading days immediately prior to the date such SAR is granted, as determined by the Committee. 
  

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 (b) The SAR shall represent the right to receive payment of an amount equal to the amount
by which the Fair Market Value of one share of HTCC Stock on the trading day immediately preceding the date of exercise of the SAR exceeds the Option Price of such SAR multiplied by the number of Shares covered by the SAR. 
  
 (c) SARs awarded under the Plan shall be evidenced by an
Award Statement or agreement between the Company and the Participant. 
  
 (d) The Committee may prescribe conditions and limitations on the exercise or transferability of any SAR, including the full or partial attainment of Performance Goals pursuant to Section 4.5. SARs may be exercised
only when the value of a share of HTCC Stock exceeds the Option Price. Such value shall be determined in the manner specified in Section 5.8(b). 
  
 (e) A SAR shall be exercisable by written notice to the Treasurer, Secretary, or General Counsel of the Company or his or her designee or
by such other procedure as the Committee may determine. 
  
 (f) To the extent not previously exercised, all SARs shall automatically be exercised on the last trading day prior to their expiration, so long as the value of a share of HTCC Stock exceeds the Option Price, unless
prior to such day the holder instructs the Treasurer otherwise in writing. Such value shall be determined in the manner specified in Section 5.8(b). 
  
 (g) Payment of the amount to which a Participant is entitled upon the exercise of a SAR shall be made in cash, HTCC Stock, or partly in
cash and partly in HTCC Stock at the discretion of the Committee. The Shares shall be valued in the manner specified in Section 5.8(b). If paid in HTCC Stock, the Participant may satisfy any amounts required to be withheld by the Company under
applicable federal, state and local tax laws in effect from time to time, by electing to have the Company withhold a portion of the shares of HTCC Stock to be delivered for the payment of such taxes. 
  
 (h) Each SAR shall expire on a date determined by the
Committee at the time of grant. No SAR shall have a term of more than 10 years from the date of grant. 
  
 ARTICLE VI 
 RESTRICTED STOCK AND RESTRICTED STOCK UNITS 
  
 6.1 Award of Restricted Stock and Restricted Stock Units. The
Committee may make a Restricted Stock Award and/or a Restricted Stock Unit Award to any Employee, subject to this Article VI and to such other terms and conditions as the Committee may prescribe. 
  
 6.2 Restriction Period. At the time of making a Restricted Stock Award
or a Restricted Stock Unit Award, the Committee shall establish the Restriction Period applicable to such Award. The Committee may establish different Restriction Periods from time to time and each such Award may have a different Restriction Period,
in the discretion of the Committee. 
  
 6.3 Settlement of
Restricted Stock Units; Other Terms. On the date on which Restricted Stock Units vest, all restrictions contained in the Agreement covering such Restricted Stock Units and in the Plan shall lapse as to such Restricted Stock Units and the
Restricted Stock 
  

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 Units will be payable, at the discretion of the Committee, in HTCC Common Stock, in cash equal to the Fair Market Value
of the Shares subject to such Restricted Stock Units or in a combination of HTCC Common Stock and cash. Restricted Stock Units paid in HTCC Common Stock may be evidenced in such manner as the Committee in its discretion shall deem appropriate,
including, without limitation, book-entry registration or issuance of one or more stock certificates. If stock certificates are issued, such certificates shall be delivered to the Participant or such certificates shall be credited to a brokerage
account if the Participant so directs; provided, however, that such certificates shall bear such legends as the Committee, in its sole discretion, may determine to be necessary or advisable in order to comply with applicable federal or
state securities laws. Subject to such rules as the Committee may determine from time to time, a Participant may satisfy any amounts required to be withheld by the Company under applicable federal, state and local tax laws in effect from time to
time, by electing to have the Company withhold a portion of the Restricted Stock Unit Award to be delivered for the payment of such taxes. The Committee may, in addition, prescribe additional restrictions, terms, or conditions upon or to the
Restricted Stock Unit Award including the attainment of Performance Goals in accordance with Section 4.5. The Committee may also provide for the Participants to receive payment of dividend equivalents on outstanding Restricted Stock Units.

  
 6.4 Other Terms and Conditions of Restricted Stock.
HTCC Stock, when awarded pursuant to a Restricted Stock Award, will be represented in a book entry account in the name of the Participant who receives the Restricted Stock Award, unless the Participant has elected to defer pursuant to Section 10.1.
The Participant shall be entitled to receive dividends during the Restriction Period and shall have the right to vote such Restricted Stock and shall have all other Shareholder’s rights, with the exception that (i) the Participant will not be
entitled to delivery of the stock certificate during the Restriction Period, (ii) the Company will retain custody of the Restricted Stock during the Restriction Period, and (iii) a breach of a restriction or a breach of the terms and conditions
established by the Committee pursuant to the Restricted Stock Award will cause a forfeiture of the Restricted Stock Award. Subject to such rules as the Committee may determine from time to time, a Participant may satisfy any amounts required to be
withheld by the Company under applicable federal, state and local tax laws in effect from time to time, by electing to have the Company withhold a portion of the Restricted Stock Award to be delivered for the payment of such taxes. The Committee
may, in addition, prescribe additional restrictions, terms, or conditions upon or to the Restricted Stock Award including the attainment of Performance Goals in accordance with Section 4.5. 
  
 6.5 Restricted Stock/Restricted Stock Unit Award Statement or
Agreement. Each Restricted Stock Award and Restricted Stock Unit Award shall be evidenced by an Award Statement or an agreement. 
  
 6.6 Termination of Employment. Subject to Article XII, the Committee may, in its sole discretion, establish rules pertaining to the Restricted
Stock Award or the Restricted Stock Unit Award in the event of termination of employment (by retirement, disability, death, or otherwise) of a Participant prior to the expiration of the Restriction Period. If the employment of a Participant with the
Company is terminated for Cause, any non-vested Restricted Stock Awards and Restricted Stock Unit Awards of such Participant shall immediately be forfeited and any rights thereunder shall terminate. 
  

 -14- 

 6.7 Payment for Restricted Stock and Restricted Stock Units. Restricted Stock Awards and
Restricted Stock Unit Awards may be made by the Committee under which the Participant shall not be required to make any payment for the HTCC Stock or, in the alternative, under which the Participant, as a condition to the Restricted Stock Award or
Restricted Stock Unit Award, shall pay all (or any lesser amount than all) of the Fair Market Value of the HTCC Stock, determined as of the date the Restricted Stock Award or Restricted Stock Unit Award is made. If the latter, such purchase price
shall be paid in cash or such other form of consideration as provided in the Award Statement. 
  
 ARTICLE VII 
 AWARDS FOR NON-EMPLOYEE DIRECTORS 
  
 7.1 Award to Non-Employee Directors. The Board will approve the
compensation of non-employee Directors and such compensation may consist of Awards under the Plan. The Board retains the discretionary authority to make Awards to non-employee Directors. All such Awards shall be subject to the terms and conditions
of the Plan and to such other terms and conditions consistent with the Plan as the Board deems appropriate. The Board may, in its sole discretion, subject to such terms and conditions as the Board may prescribe, give non-employee Directors the
opportunity to receive an Option Award in lieu of future cash compensation or other types of Awards. 
  
 7.2 Election by Non-employee Directors to Receive HTCC Stock. Each non-employee Director may elect to receive all or a portion of any cash
compensation for service on the Board or any committee of the Board in shares of HTCC Stock, which will be issued quarterly. Only whole numbers of Shares will be issued. For purposes of computing the number of shares earned and their taxable value
each quarter, the value of each Share shall be equal to the Fair Market Value of a Share of HTCC Stock on the last business day of the quarter. If a Participant dies prior to payment of all shares earned, the balance due shall be payable in full to
the Participant’s designated beneficiary under the Deferred Compensation Plan, or, if none, to the Participant’s estate, in cash. 
  
 7.3 No Right to Continuance as a Director. None of the actions of the Company in establishing the Plan, the actions taken by the Company, the
Board, the Committee or the Administrator under the Plan, or the granting of any Award under the Plan shall be deemed (i) to create any obligation on the part of the Board to nominate any Director for reelection by the Company’s Shareholders or
(ii) to be evidence of any agreement or understanding, express or implied, that the Director has a right to continue as a Director for any period of time or at any particular rate of compensation. 
  
 ARTICLE VIII 
 UNRESTRICTED HTCC STOCK AWARDS FOR EMPLOYEES 
  
 8.1 The Committee may make awards of unrestricted HTCC Stock to Employees in recognition of outstanding achievements or as an additional award for
Employees who receive Restricted Stock Awards or Restricted Stock Unit Awards when Performance Goals are exceeded. Subject to such rules as the Committee may determine from time to time, a Participant may satisfy any amounts required to be withheld
by the Company under applicable 
  

 -15- 

 federal, state and local tax laws in effect from time to time, by electing to have the Company withhold a portion of the
shares of HTCC Stock to be delivered for the payment of such taxes. 
  
 ARTICLE IX 
 AWARD OF PERFORMANCE UNITS 
  
 9.1 Award of Performance Units. The Committee may award Performance Units to any Employee. Each Performance Unit
shall represent the right of a Participant to receive an amount equal to the value of the Performance Unit, determined in the manner established by the Committee at the time of Award. 
  
 9.2 Performance Period. At the time of each Performance Unit Award, the Committee shall establish, with respect to
each such Award, a Performance Period during which performance shall be measured. There may be more than one Performance Unit Award in existence at any one time, and Performance Periods may differ. 
  
 9.3 Performance Measures. Performance Units shall be awarded to a
Participant and earned contingent upon the attainment of Performance Goals in accordance with Section 4.5. 
  
 9.4 Performance Unit Value. Each Performance Unit shall have a maximum dollar value established by the Committee at the time of the Award.
Performance Units earned will be determined by the Committee in respect of a Performance Period in relation to the degree of attainment of Performance Goals. The measure of a Performance Unit may, in the discretion of the Committee, be equal to the
Fair Market Value of one share of HTCC Stock. 
  
 9.5 Award
Criteria. In determining the number of Performance Units to be granted to any Participant, the Committee shall take into account the Participant’s responsibility level, performance, potential, cash compensation level, other incentive
awards, and such other considerations as it deems appropriate. 
  
 9.6 Payment. 
  
 (a) Following
the end of Performance Period, a Participant holding Performance Units will be entitled to receive payment of an amount, not exceeding the maximum value of the Performance Units, based on the achievement of the Performance Goals for such Performance
Period, as determined by the Committee. The Committee shall have discretion to decrease (but not to increase) the amount paid to a Participant based upon achievement of the Performance Goals. 
  
 (b) Payment of Performance Units shall be made in cash,
whether payment is made at the end of the Performance Period or is deferred pursuant to Section 10.1, except that Performance Units which are measured using HTCC Stock shall be paid in HTCC Stock. Payment shall be made in a lump sum or in
installments and shall be subject to such other terms and conditions as shall be determined by the Committee. 
  
 9.7 Termination of Employment. 
  
 (a) Subject to Article XII, a Performance Unit Award shall terminate for all purposes if the Participant does not remain continuously in
the employ of the Company at all 
  

 -16- 

	 	 
times during the applicable Performance Period, except as may otherwise be determined by the Committee. 

  
 (b) In the event that a Participant holding a Performance
Unit ceases to be an employee of the Company following the end of the applicable Performance Period but prior to full payment according to the terms of the Performance Unit Award, payment shall be made in accordance with terms established by the
Committee for the payment of such Performance Unit. 
  
 9.8
Performance Unit Award Statements or Agreements. Each Performance Unit Award shall be evidenced by an Award Statement or agreement. 
  
 ARTICLE X 
 DEFERRAL OF PAYMENTS

  
 10.1 Election to Defer. Subject to such rules as
the Committee may prescribe from time to time, a Participant may elect to defer all or a portion of any earned Performance Units, Restricted Stock, Restricted Stock Units, unrestricted HTCC Stock or gain on any exercised Option or SAR pursuant to
the terms of any Deferred Compensation Plan. The value of the Performance Units, Restricted Stock, Restricted Stock Units, unrestricted HTCC Stock or Option or SAR gain so deferred shall be allocated to a Deferred Account established for the
Participant under any Deferred Compensation Plan. 
  
 ARTICLE XI

 MISCELLANEOUS PROVISIONS 
  
 11.1 Limits as to Transferability. 
  
 (a) The Committee, may, in its discretion, permit a Nonqualified Stock Option to be transferred by the Participant, subject to such terms
and conditions as the Committee shall specify. Any Nonqualified Stock Option so transferred may not be subsequently transferred by the Transferee except by will or the laws of descent and distribution. Such transferred Nonqualified Stock Option
shall continue to be governed by and subject to the terms and conditions of the Plan and the corresponding Award Statement. 
  
 (b) Incentive Stock Options shall not be transferable by the Participant other than by will or the laws of descent and distribution, and
shall be exercisable during the Participant’s lifetime only by the Participant. Notwithstanding the previous sentence, the Committee may in its discretion permit the transfer of an Incentive Stock Option by the Participant to a trust if, under
Section 671 of the Code and applicable state law, the Participant is the sole beneficial owner of such Incentive Stock Option while it is held in trust. 
  
 (c) Unless otherwise provided by the Committee, no SAR (except for any SAR issued in tandem with an Option), share of Restricted Stock,
Restricted Stock Unit, or Performance Unit under the Plan shall be transferable by the Participant other than by will or the laws of descent and distribution. 
  

(d) Any transfer or purported transfer contrary to this Section 11.1 will nullify the Option, SAR, Performance Unit, Restricted Stock
Unit, or share of Restricted Stock. 
  

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 11.2 Adjustments Upon Corporate Changes. In case of any reorganization, recapitalization,
reclassification, stock split, reverse stock split, stock dividend, extraordinary cash dividend, distribution, combination of shares, merger, consolidation, spin-off, rights offering, or any other changes in the corporate structure or shares of the
Company, appropriate adjustments may be made by the Committee (or if the Company is not the surviving corporation in any such transaction, the board of directors of the surviving corporation) in Deferred Accounts and in the aggregate number and kind
of shares subject to the Plan, and the number and kind of shares and the price per share subject to outstanding Options or which may be issued under outstanding Restricted Stock Awards or Restricted Stock Unit Awards or pursuant to unrestricted HTCC
Stock Awards. The Committee may also make such adjustments as it considers appropriate to the terms of any Awards under the Plan, subject to Article XII, to reflect such changes and to modify any other terms of outstanding Awards on an equitable
basis, including modifications of Performance Goals and changes in the length of Performance Periods. Any such adjustments made by the Committee pursuant to this Section 11.2 shall be conclusive and binding for all purposes under the Plan.

  
 11.3 Amendment, Suspension, and Termination of Plan.

  
 (a) The Board may suspend or terminate the
Plan or any portion thereof at any time, and may amend the Plan from time to time in such respects as the Board may deem advisable in order that any Awards thereunder shall conform to any change in applicable laws or regulations or in any other
respect the Board may deem to be in the best interests of the Company; provided, however, that no amendment will be effective without Shareholder approval if such approval is required by law or under the rules of the American Stock Exchange or other
principal stock exchange on which the HTCC Stock is listed. No such amendment, suspension, or termination shall materially adversely alter or impair any outstanding Options, SARs, shares of Restricted Stock, or Performance Units without the consent
of the Participant affected thereby. 
  
 (b)
Subject to Sections 4.1 and 5.4, the Committee may amend or modify any outstanding Options, SARs, Restricted Stock Awards, Restricted Stock Unit Awards, or Performance Unit Awards in any manner to the extent that the Committee would have had the
authority under the Plan initially to award such Options, SARs, Restricted Stock Awards, Restricted Stock Unit Awards, or Performance Unit Awards as so modified or amended, including without limitation, to change the date or dates as of which such
Options or SARs may be exercised, to remove the restrictions on shares of Restricted Stock, to remove the restrictions on Restricted Stock Units, or to modify the manner in which Performance Units are determined and paid. 
  
 11.4 Nonuniform Determinations. The Committee’s determinations
under the Plan, including without limitation, (i) the determination of the Employees to receive Awards, (ii) the form, amount, and timing of such Awards, (iii) the terms and provisions of such Awards and (iv) the Award Statements evidencing the
same, need not be uniform and may be made by it selectively among Employees who receive, or who are eligible to receive, Awards under the Plan, whether or not such Employees are similarly situated. 
  
 11.5 General Restriction. Each Award under the Plan shall be subject
to the condition that, if at any time the Committee shall determine that (i) the listing, registration, or qualification of the shares of HTCC Stock subject or related thereto upon any securities exchange or under 
  

 -18- 

 
any state or federal law (ii) the consent or approval of any government or regulatory body, or (iii) an agreement by the Participant with respect thereto, is
necessary or desirable, then such Award shall not become exercisable in whole or in part unless such listing, registration, qualification, consent, approval, or agreement shall have been effected or obtained free of any conditions not acceptable to
the Committee. 
  
 11.6 No Right To Employment. None of the
actions of the Company in establishing the Plan, the action taken by the Company, the Board, the Committee or the Administrator under the Plan, or the granting of any Award under the Plan shall be deemed (i) to create any obligation on the part of
the Company to retain any person in the employ of the Company, or (ii) to be evidence of any agreement or understanding, express or implied, that the person has a right to continue as an employee for any period of time or at any particular rate of
compensation. 
  
 11.7 Governing Law. The provisions of the
Plan shall take precedence over any conflicting provision contained in an Award Statement. All matters relating to the Plan or to Awards granted hereunder shall be governed by and construed in accordance with the laws of the State of Delaware
without regard to the principles of conflict of laws. 
  
 11.8
Trust Arrangement. All benefits under the Plan represent an unsecured promise to pay by the Company. The Plan shall be unfunded and the benefits hereunder shall be paid only from the general assets of the Company resulting in the Participants
having no greater rights than the Company’s general creditors; provided, however, nothing herein shall prevent or prohibit the Company from establishing a trust or other arrangement for the purpose of providing for the payment of the benefits
payable under the Plan. 
  
 ARTICLE XII 
 CHANGE IN CONTROL OF THE COMPANY 
  
 12.1 Contrary Provisions. Notwithstanding anything contained in the Plan to the contrary, the provisions of this Article XII shall govern and
supersede any inconsistent terms or provisions of the Plan. 
  
 12.2 Definitions. 
  
 (a) Change
in Control. For purposes of the Plan, “Change in Control” shall mean any of the following events: 
  
 (i) The acquisition in one or more transactions by any “Person” (as the term person is used for purposes of Section 13(d) or
14(d) of the Exchange Act) of “Beneficial Ownership” (within the meaning of Rule 13d-3 promulgated under the Exchange Act) of thirty-five percent (35%) or more of the combined voting power of the Company’s then outstanding voting
securities (the “Voting Securities”); or 
  
 (ii) The individuals who, as of May 19, 2004, are members of the Board (the “Incumbent Board”), cease for any reason to constitute more than fifty percent of the Board; provided, however, that if the election, or nomination for
election by the Company’s Shareholders, of any new director was approved by a vote of at least two-thirds of the Incumbent Board, such new director shall, for purposes of the Plan, be considered as a member of the 
  

 -19- 

 
Incumbent Board, but excluding for this purpose, any such individual whose initial assumption of office occurs as a result of an actual or threatened
election contest with respect to the election or removal of directors or other actual or threatened solicitation of proxies or consents by or on behalf of a person other than the Board; or 
  
 (iii) The consummation of a merger or consolidation
involving the Company if the Shareholders of the Company, immediately before such merger or consolidation, do not own, directly or indirectly immediately following such merger or consolidation, more than sixty-five percent (65%) of the combined
voting power of the outstanding Voting Securities of the corporation resulting from such merger or consolidation in substantially the same proportion as their ownership of the Voting Securities immediately before such merger or consolidation; or

  
 (iv) Approval by Shareholders of the Company
of a complete liquidation or dissolution of the Company or an agreement for the sale or other disposition of all or substantially all of the assets of the Company; or 
  
 (v) Acceptance of Shareholders of the Company of shares in a share exchange if the Shareholders of the
Company, immediately before such share exchange, do not own, directly or indirectly immediately following such share exchange, more than sixty-five percent (65%) of the combined voting power of the outstanding Voting Securities of the corporation
resulting from such share exchange in substantially the same proportion as their ownership of the Voting Securities outstanding immediately before such share exchange. 
  
 Moreover, notwithstanding the foregoing, a Change in Control shall not be deemed to occur solely because any Person (the
“Subject Person”) acquired Beneficial Ownership of more than the permitted amount of the outstanding Voting Securities as a result of the acquisition of Voting Securities by the Company which, by reducing the number of Voting Securities
outstanding, increases the proportional number of shares Beneficially Owned by the Subject Person, provided that if a Change in Control would occur (but for the operation of this sentence) as a result of the acquisition of Voting Securities by the
Company, and after such share acquisition by the Company, the Subject Person becomes the Beneficial Owner of any additional Voting Securities which increases the percentage of the then outstanding Voting Securities Beneficially Owned by the Subject
Person, then a Change in Control shall occur. 
  
 Notwithstanding
anything contained in this Plan to the contrary, if a Participant’s employment is terminated by the Company without Cause within one year prior to a Change in Control and such termination (i) was at the request of a third party who effectuates
a Change in Control or (ii) otherwise occurred in connection with or in anticipation of, a Change in Control, then for purposes of this Article XII only, the date of a Change in Control shall mean the date immediately prior to the date of such
Participant’s termination of employment. 
  
 (b) Cause. For purposes of this Article XII only, with respect to any Participant, (i) “Cause” shall be defined as set forth in any individual agreement applicable to a Participant, or (ii) in the case of a Participant who
does not have an individual agreement that defines Cause, then Cause shall mean the termination of a Participant’s employment by reason of his or her (A) conviction of a felony or (B) engaging in conduct which constitutes willful gross
misconduct which is demonstrably and materially injurious to the Company, monetarily or 
  

 -20- 

 
otherwise. No act, nor failure to act, on the Participant’s part, shall be considered “willful” unless he or she has acted, or failed to act,
with an absence of good faith and without a reasonable belief that his or her action or failure to act was in the best interest of the Company. 
  
 (c) Good Reason. For purposes of this Article XII, with respect to any Participant, (i) “Good Reason” shall be defined as
set forth in any individual agreement applicable to a Participant, or (ii) in the case of a Participant who does not have an individual agreement that defines Good Reason, then Good Reason shall mean any of the following events or conditions:

  
 (i) a reduction in the Participant’s
base salary or any failure to pay the Participant any compensation or benefits to which he or she is entitled within thirty (30) days of the date due; 
  
 (ii) the Company requiring the Participant to be based at any place outside a 50-mile radius from his or her site of employment prior to
the Change in Control, except for reasonably required travel on the Company’s business which is not greater than such travel requirements prior to the Change in Control; 
  
 (iii) the failure by the Company to provide the Participant with compensation and benefits, in the
aggregate, substantially equivalent (in terms of benefit levels and/or reward opportunities) to those provided for under compensation or employee benefit plans, programs and practices as in effect immediately prior to the Change in Control (or as in
effect following the Change in Control, if greater); 
  
 (iv) any purported termination of the Participant’s employment for Cause which does not comply with the requirements of the definition of “Cause” as set forth in Section 12.2(b); or 
  
 (v) the failure of the Company to obtain an agreement from
any successor or assign of the Company to assume and agree to perform the Plan. 
  
 12.3 Effect of Change in Control on Certain Awards. 
  
 (a) If the Company is not the surviving corporation following a Change in Control, and the surviving corporation following such Change in
Control or the acquiring corporation (such surviving corporation or acquiring corporation is hereinafter referred to as the “Acquiror”) does not assume the outstanding Options, SARs, Restricted Stock (other than Restricted Performance
Stock), or Restricted Stock Units or does not substitute equivalent equity awards relating to the securities of such Acquiror or its affiliates for such Awards, then all such Awards shall become immediately and fully exercisable (or in the case of
Restricted Stock or Restricted Stock Units, fully vested and all restrictions will immediately lapse). In addition, the Board or its designee may, in its sole discretion, provide for a cash payment to be made to each Participant for the outstanding
Options, SARs, Restricted Stock (other than Restricted Performance Stock), or Restricted Stock Units upon the consummation of the Change in Control, determined on the basis of the fair market value that would be received in such Change in Control by
the holders of the Company’s securities relating to such Awards. Notwithstanding 
  

 -21- 

 
the foregoing, any Option intended to be an Incentive Stock Option under Section 422 of the Code shall be adjusted in a manner to preserve such status.

  
 (b) If the Company is the surviving
corporation following a Change in Control, or the Acquiror assumes the outstanding Options, SARs, Restricted Stock (other than Restricted Performance Stock), or Restricted Stock Units or substitutes equivalent equity awards relating to the
securities of such Acquiror or its affiliates for such Awards, then all such Awards or such substitutes therefore shall remain outstanding and be governed by their respective terms and the provisions of the Plan. 
  
 (c) If (i) the employment of a Participant with the Company
is terminated (A) without Cause (as defined in Section 12.2(b)) or (B) by the Participant for Good Reason, in either case within twenty-four (24) months following a Change in Control, and (ii) the Company is the surviving corporation following such
Change in Control, or the Acquiror assumes the outstanding Options, SARs, Restricted Stock (other than Restricted Performance Stock), or Restricted Stock Units or substitutes equivalent equity awards relating to the securities of such Acquiror or
its affiliates for such Awards, then all outstanding Options, SARs, Restricted Stock (other than Restricted Performance Stock), or Restricted Stock Units shall become immediately and fully exercisable (or in the case of Restricted Stock or
Restricted Stock Units, fully vested and all restrictions will immediately lapse). 
  
 (d) If (i) the employment of a Participant with the Company is terminated for Cause within twenty-four (24) months following a Change in
Control and (ii) the Company is the surviving corporation following such Change in Control, or the Acquiror assumes the outstanding Options, SARs, Restricted Stock (other than Restricted Performance Stock), or Restricted Stock Units or substitutes
equivalent equity awards relating to the securities of such Acquiror or its affiliates for such Awards, then any Options or SARs of such Participant shall expire, and any non-vested Restricted Stock or Restricted Stock Units shall be forfeited, and
any rights under such Awards shall terminate immediately. 
  
 (e) Outstanding Options or SARs which vest in accordance with Section 12.3, may be exercised by the Participant in accordance with Section 5.6 or Section 5.7; provided, however, that a Participant whose Options or
SARs become exercisable in accordance with Section 12.3(c) may exercise a SAR or an Option at any time within three years after such termination, except that an Option or SAR shall not be exercisable on any date beyond the expiration date of such
Option or SAR, provided, further that any Participant who is eligible to retire at the date of such termination (or during any period during which such Participant receives severance payments) may exercise his or her Options or SARs in accordance
with Section 5.6(h)), and provided, further, that in the event of a Participant’s death after such termination the exercise of Options and SARs shall be governed by Sections 5.6(d)(f) or (g), as the case may be. 
  
 12.4 Effect of Change in Control on Restricted Performance Stock and
Performance Units. 
  
 (a) If the Company is
not the surviving corporation following a Change in Control, and the Acquiror does not assume the Restricted Performance Stock or the Performance Units or does not substitute equivalent awards (including, in the case of equity or equity-related

  

 -22- 

 
Awards, equivalent equity awards) for such Awards, then the Participant shall (i) become vested in, and restrictions shall lapse on, the greater of (A)
seventy-five percent (75%) of the Restricted Performance Stock or Performance Units or (B) a pro rata portion of such Restricted Performance Stock or Performance Units based on the portion of the Performance Period that has elapsed to the date of
the Change in Control and the aggregate vesting percentage determined pursuant to this clause (B) shall be applied to vesting first such Awards granted the farthest in time preceding the Change in Control and (ii) be entitled to receive (A) in
respect of all Performance Units which become vested and with respect to which the restrictions lapse as a result of such Change in Control, a cash payment within thirty (30) days after such Change in Control equal to the product of the then current
value of a Performance Unit multiplied by the number of Performance Units which become vested and with respect to which restrictions lapse in accordance with this subparagraph (a) and (B) in respect of all shares of Performance Restricted Stock
which become vested and with respect to which restrictions lapse as a result of such Change in Control, the prompt delivery of such Shares; provided, however, that the Board or its designee may, in its sole discretion, provide for a cash payment to
be made to each Participant for the vested Restricted Performance Stock upon the consummation of the Change in Control, determined on the basis of the fair market value that would be received in such Change in Control by the holders of the
Company’s securities relating to such Award. 
  
 (b) If the Company is the surviving corporation following a Change in Control, or the Acquiror assumes the Restricted Performance Stock or the Performance Units or substitutes equivalent awards (including, in the case of equity or
equity-related Awards, equivalent equity awards), then all such Awards or such substitutes therefore shall remain outstanding and be governed by their respective terms and the provisions of the Plan. 
  
 (c) If (i) the employment of a Participant with the Company
is terminated (A) without Cause or (B) by the Participant for Good Reason, in either case within twenty-four (24) months following a Change in Control, and (ii) the Company is the surviving corporation following such Change in Control, or the
Acquiror assumes the Restricted Performance Stock or the Performance Units or substitutes equivalent awards (including, in the case of equity or equity-related Awards, equivalent equity awards), then the Participant shall (i) become vested in, and
restrictions shall lapse on, the greater of (A) seventy-five percent (75%) of the Restricted Performance Stock or Performance Units or (B) a pro rata portion of such Restricted Performance Stock or Performance Units based on the portion of the
Performance Period that has elapsed to the date of the termination of employment and the aggregate vesting percentage determined pursuant to this clause (B) shall be applied to vesting first such Awards granted the farthest in time preceding the
termination of employment and (ii) be entitled to receive (A) in respect of all Performance Units which become vested and with respect to which the restrictions lapse as a result of such termination of employment, a cash payment within thirty (30)
days after such termination of employment equal to the product of the then current value of a Performance Unit multiplied by the number of Performance Units which become vested and with respect to which restrictions lapse in accordance with this
subparagraph (c) and (B) in respect of all shares of Performance Restricted Stock which become vested and with respect to which restrictions lapse as a result of such termination of employment, the prompt delivery of such Shares. 
  
 (d) If (i) the employment of a Participant with the Company
is terminated for Cause within twenty-four (24) months following a Change in Control and (ii) the Company is the surviving corporation following such Change in Control, or the Acquiror assumes the Restricted 
  

 -23- 

 
Performance Stock or the Performance Units or substitutes equivalent awards (including, in the case of equity or equity-related Awards, equivalent equity
awards), then any non-vested Performance Restricted Stock or non-vested Performance Units of such Participant shall immediately be forfeited and any rights thereunder shall terminate. 
  
 (e) With respect to any shares of Performance Restricted Stock or Performance Units which do not become
vested under Section 12.4(a) (the “Continuing Awards”), such shares or units (or the proceeds thereof) shall continue to be outstanding for the remainder of the applicable Performance Period (as if such shares or units were the only shares
or units granted in respect of each such Performance Period) and subject to the applicable Performance Goals as modified in accordance with the provisions hereof. 
  
 12.5 Amendment or Termination. 
  
 (a) This Article XII shall not be amended or terminated at any time if any such amendment or termination
would adversely affect the rights of any Participant under the Plan. 
  
 (b) For a period of twenty-four (24) months following a Change in Control, the Plan shall not be terminated (unless replaced by a comparable long-term incentive plan) and during such period the Plan (or such
replacement plan) shall be administered in a manner such that Participants will be provided with long-term incentive awards producing reward opportunities generally comparable to those provided prior to the Change in Control. Any amendment or
termination of the Plan prior to a Change in Control which (i) was at the request of a third party who has indicated an intention or taken steps reasonably calculated to effect a Change in Control or (ii) otherwise arose in connection with or in
anticipation of a Change in Control, shall be null and void and shall have no effect whatsoever. 
  
 (c) Following a Change in Control, the Plan shall be amended as necessary to make appropriate adjustments to the Performance Goals for the
Continuing Awards for (i) any negative effect that the costs and expenses incurred by the Company in connection with the Change in Control may have on the achievement of Performance Goals under the Plan and (ii) any changes to the Company
(including, but not limited to, changes in corporate structure, capitalization and increased interest expense as a result of the incurrence or assumption by the Company of acquisition indebtedness) following the Change in Control so as to preserve
the reward opportunities and Performance Goals for comparable performance under the Plan as in effect on the date immediately prior to the Change in Control. 
  

 -24-Prepared by R.R. Donnelley Financial -- Form of 2004 Equity Incentive Plan

 Exhibit 10.02 
  
 SHOPPING.COM LTD. 
 2004 EQUITY INCENTIVE PLAN 
  
 ADOPTED BY THE BOARD OF DIRECTORS FEBRUARY 29, 2004 
 APPROVED BY THE SHAREHOLDERS
                , 2004 
  
 1. PURPOSE. The purpose of this Plan is to provide incentives to attract, retain and motivate eligible persons whose present
and potential contributions are important to the success of the Company, any Parent and all Subsidiaries, by offering them an opportunity to participate in the Company’s future performance through awards of Options, Restricted Stock, Stock
Appreciation Rights, and Stock Units. Capitalized terms not defined elsewhere in the text are defined in Section 25 hereof. 
  
 2. SHARES SUBJECT TO THE PLAN. 
  
 2.1 Number of Shares Available. Subject to Sections 2.2 and 19 hereof, the total number of Shares reserved and
available for grant and issuance pursuant to this Plan will be three million (3,000,000) Shares plus: (a) the number of Ordinary Shares reserved under the Company’s 2003 Omnibus Stock Option and Restricted Stock Incentive Plan (the
“Prior Plan”) that are not subject to outstanding awards under the Prior Plan upon its termination at the Effective Date, and (b) the number of Ordinary Shares that are released from, or reacquired by the Company from, awards
outstanding under the Prior Plan at the Effective Date. Shares reserved under this Plan that correspond to Ordinary Shares covered by part (b) of the immediately preceding sentence shall not be available for grant and issuance pursuant to this Plan
except as such Ordinary Shares cease to be subject to such outstanding awards or are reacquired by the Company. The number of Shares reserved for issuance under the Plan shall be increased on the first day of each of the Company’s fiscal
years 2006 through 2015, by the lesser of: (i) four percent (4%) of the number of Ordinary Shares issued and outstanding on the last day prior to the date of increase, and (ii) a lesser number of Ordinary Shares determined by the Board. Subject to
this Section 2.1 and Sections 2.2 and 19 hereof, if Shares: (a) are subject to an Award that terminates without such Shares being issued, or (b) are issued pursuant to an Award, but are forfeited or repurchased by the Company at the original issue
price; then such Shares will again be available for grant and issuance under this Plan. At all times the Company will reserve and keep available the number of Shares necessary to satisfy the requirements of all Awards then outstanding under this
Plan. No more than forty percent (40%) of the Shares reserved under the Plan may be issuable pursuant to an Award at a price per Share that is at a discount from the Fair Market Value on the date of grant of such Award (excluding Awards granted in
substitution for other awards as part of an acquisition by the Company). In no event shall the total number of Shares issued (counting each reissuance of a Share that was previously issued and then forfeited or repurchased by the Company as a
separate issuance) under the Plan upon exercise of Awards exceed fifteen million (15,000,000) Shares (adjusted in proportion to any adjustments under Section 2.2 hereof) over the term of the Plan. 

 2.2 Adjustment of Shares. In the event that the number of the
Company’s outstanding Ordinary Shares are changed by a stock dividend, recapitalization, stock split, reverse stock split, subdivision, combination, reclassification, spin-off or similar change in the capital structure of the Company without
consideration, then (a) the number of Shares reserved for issuance under this Plan, (b) the number of Shares that may be granted pursuant to Awards (including without limitation, the provisions of Sections 3 and 5.11 below), and (c) the Exercise
Prices and Purchase Prices of, and number of Shares subject to, then outstanding Awards will be proportionately adjusted, subject to any required action by the Board or the shareholders of the Company and compliance with applicable securities laws;
provided, however, that fractions of a Share will not be issued but will either be paid in cash at the Fair Market Value of such fraction of a Share or will be rounded down to the nearest whole Share, as determined by the Committee. 
  
 3. ELIGIBILITY. ISOs (as defined in Section 5
hereof) may be granted only to employees (including officers and directors who are also employees) of the Company or of a Parent or Subsidiary. 102 Stock Options may be granted only to Israeli employees and Office Holders excluding any
“Controlling Holders” as such term is defined in the Ordinance. 3(I) Stock Options may be granted only to consultants and to any Israeli employees or Office Holders who are Controlling Holders. All other types of Awards may
be granted to any employee, officer, director or consultant of the Company or any Parent or Subsidiary; provided that with respect to any consultant, however, that such consultant is a natural person and the Award is in full or partial compensation
for bona fide services unconnected with any offer and sale of securities in a capital-raising transaction. On and after the date the Company becomes a “publicly held corporation” (as defined in the regulations promulgated under Section
162(m) of the Code) no employee will be eligible to receive more than 250,000 Shares in any calendar year under this Plan pursuant to the grant of Awards hereunder, other than new employees of the Company or of a Parent or Subsidiary (including new
employees who are also officers and directors of the Company or any Parent or Subsidiary), who will be eligible to receive up to a maximum of 750,000 Shares in the calendar year in which they commence their employment. Any Participant may be granted
more than one Award under this Plan. 
  
 4.
ADMINISTRATION. 
  
 4.1
Authority. The Committee will administer this Plan subject to: applicable law, the general purposes, terms and conditions of this Plan, the direction and parameters established by the Board with respect to grants hereunder.
If there is no Committee, or the Committee ceases to exist, the Plan shall be administered by the Board. Furthermore, if an action, necessary for the administration of the Plan or the grant of Awards hereunder, is required under law to be approved
by the Board, then such action shall not occur until approved by the Board. In any such event, all references herein to the Committee shall be construed as references to the Board. Subject to the foregoing, the Committee will have full power to
implement and carry out this Plan including, without limitation, authority to: 
  
 (a) construe and interpret this Plan, any Award Agreement and any other agreement or document executed pursuant to this Plan; 

 
 (b) prescribe, amend and rescind rules and regulations
relating to this Plan; 
  

 2 

 (c) approve persons to receive Awards; 
  
 (d) determine the form and terms of Awards; 
  
 (e) determine the number of Shares or other consideration
subject to Awards; 
  
 (f) determine whether
Awards will be granted singly, in combination with, in tandem with, in replacement of, or as alternatives to, other Awards or awards under any other incentive or compensation plan of the Company or any Parent or Subsidiary; 
  
 (g) grant waivers of any conditions of this Plan or any
Award; 
  
 (h) determine the terms of vesting,
exercisability and payment of Awards (including, without limitation, the inclusion of any Performance Factors and a Performance Period in such terms); 
  
 (i) correct any defect, supply any omission, or reconcile any inconsistency in this Plan, any Award, any Award Agreement or any Exercise
Agreement; 
  
 (j) determine whether an Award has
been earned (including, without limitation, the satisfaction of any Performance Factors); 
  
 (k) delegate to one or more officers of the Company the authority to grant Awards within parameters established by the Committee, provided
each such officer is a member of the Board and subject to applicable law (for example, the corporate governance laws of the state of the Company’s incorporation); 
  
 (l) delegate authority to grant Awards to a committee comprised solely of two, or more, “outside
directors” (as defined in the regulations promulgated under Section 162(m) of the Code); make all other determinations necessary or advisable for the administration of this Plan; and 
  
 (m) To determine which method – the capital gain method
or the work income method or any other method available under Section 102 – shall be adopted for the purposes of the Plan under Section 102 of the Ordinance; and to appoint a Trustee, if the Committee deems it necessary, prudent or advisable;

  
 (n) extend the vesting period beyond a
Participant’s Termination Date. 
  
 4.2
Committee Discretion. Any determination made by the Committee with respect to any Award will be made in its sole discretion, provided such determination does not contravene any law or any other express term of this Plan or
direction of the Board, either: (a) at the time of grant of the Award, or (b) at any later time, subject to Section 5.9 hereof and provided such determination does not contravene any express term of such Award. Any such determination will be final
and binding on the Company and on all persons having an interest in any Award affected by such determination. The Committee may delegate to one or more officers 
  

 3 

 of the Company the authority to grant an Award under this Plan to Participants who are not Insiders of
the Company. 
  
 5. OPTIONS. The
Committee will determine at, or prior to, the date of grant of each Option whether such Option will be: an “incentive stock option” within the meaning of Section 422 of the Code (“ISO”) or a nonqualified stock
option (“NQSO”), either of which may also be an option intended to comply with the provisions of Section 102 (“102 Stock Option”); or the provisions of Section 3(I) of the Ordinance (“3(I)
Stock Option”); the number of Shares subject to the Option, the Exercise Price of the Option, the period during which the Option may be exercised, and all other terms and conditions of the Option, subject to the following: 

 
 5.1 Form of Option Grant.
Each Option granted under this Plan will be evidenced by an Award Agreement, expressly identifying the Option as an ISO or an NQSO, a 102 Stock Option or a 3(I) Stock Option (“Stock Option Agreement”), which will: (a) be in
such form and contain such provisions (which need not be the same for each Participant) as the Committee may from time to time approve, and (b) comply with and be subject to the terms and conditions of this Plan. 
  
 5.2 Date of Grant. The date of
grant of an Option will be the date on which the Committee, subsequent to a Board approval of the parameters with respect to grants hereunder, makes the determination to grant such Option, unless the Committee specifies a later date of grant or a
later date is required by law (for example, when applicable law requires additional approval by the Board). The Stock Option Agreement and a copy of this Plan must be delivered to the Participant within a reasonable time after the date of grant of
the Option. Notwithstanding the foregoing to the extent required by applicable law, the date of grant of an Option granted to a director of the Company under this Plan shall be the later of (a) the date the shareholders of the Company approve such
grant and (b) the date of grant provided for in the Plan. 
  
 5.3 Exercise Period. Options may be exercisable immediately subject to repurchase pursuant to Section 13 hereof, or may be exercisable within the times or upon the events determined by the
Committee, within the parameters set by the Board, as set forth in the Stock Option Agreement governing such Option. The Committee also may provide for Options to become exercisable at one time or from time to time, periodically or otherwise, in
such number of Shares or percentage of Shares as the Committee determines. 
  
 (a) Subject to the terms of this Plan, each Option will expire no later than the earlier of ten years from its date of grant or the latest date set forth in the Stock Option Agreement for such Option. 
  
 (b) Any ISO granted to a Ten Percent Shareholder will expire
and cease to be exercisable on the date that is the fifth anniversary of the date the ISO is granted. 
  
 (c) Any Option held by a Participant who is Terminated for Cause will expire and cease to be exercisable on such Participant’s
Termination Date unless determined otherwise by the Committee. 
  

 4 

 5.4 Exercise Price. The Exercise Price of an Option will be
determined by the Committee, within the parameters set by the Board, when the Option is granted; provided that (a) the Exercise Price of an ISO will not be less than one hundred percent (100%) of the Fair Market Value of the Shares on the date of
grant, and (b) the Exercise Price of any ISO granted to a Ten Percent Shareholder will not be less than one hundred ten percent (110%) of the Fair Market Value of the Shares on the date of grant. Payment for the Shares purchased must be made in
accordance with Section 7 hereof. 
  
 5.5
Method of Exercise. Options may be exercised only by delivery to the Company of a written stock option exercise agreement (the “Exercise Agreement”) in a form approved by the Committee (which need not
be the same for each Participant). The Exercise Agreement will state (a) the number of Shares being purchased, (b) the restrictions imposed on the Shares purchased under such Exercise Agreement, if any, and (c) such representations and agreements
regarding Participant’s investment intent and access to information and other matters, if any, as may be required or desirable by the Company to comply with applicable securities laws. Participant shall execute and deliver to the Company the
Exercise Agreement together with payment in full of the Exercise Price, and any applicable taxes, for the number of Shares being purchased. 
  
 5.6 Termination. Subject to earlier termination pursuant to Sections 5.3, 19 or 20 hereof and unless a
different exercise period is expressly set forth in the Stock Option Agreement, the exercise period of an Option is always subject to the following: 
  
 (a) If the Participant is Terminated for any reason other than death, Disability or for Cause, then the Participant may exercise such
Participant’s Options only to the extent that such Options are exercisable as to Vested Shares upon the Termination Date or as otherwise determined by the Committee. Such Options must be exercised by the Participant, if at all, as to all or
some of the Vested Shares calculated as of the Termination Date or such other date determined by the Committee, within three (3) months after the Termination Date (or within such shorter or longer time period after the Termination Date as may be
determined by the Committee, with any exercise of an ISO occurring three (3) months after the Termination Date deemed to be exercise of an NQSO) but in any event, no later than the applicable expiration date determined under Section 5.3 above.

  
 (b) If the Participant is Terminated because
of Participant’s death or Disability (or the Participant dies within three (3) months after a Termination other than for Cause), then Participant’s Options may be exercised only to the extent that such Options are exercisable as to Vested
Shares by Participant on the Termination Date or as otherwise determined by the Committee. Such options must be exercised by Participant (or Participant’s legal representative or authorized assignee), if at all, as to all or some of the Vested
Shares calculated as of the Termination Date or such other date determined by the Committee, within twelve (12) months after the Termination Date (or within such shorter or longer time period after the Termination Date as may be determined by the
Committee) but in any event no later than the applicable expiration date determined under Section 5.3 above. 
  

 5 

 (c) When a Participant is Terminated for Cause, such Participant’s Options, may be
exercised to the extent such Options are Vested Shares no later than the Termination Date. 
  
 5.7 Limitations on Exercise. The Committee may specify a reasonable minimum number of Shares that must be purchased
on any exercise of an Option, provided that such minimum number will not prevent a final exercise of an Option for the number of Shares for which it is then exercisable. 
  
 5.8 Limitations on ISOs. The aggregate Fair Market Value (determined as of the date of
grant) of Shares with respect to which ISOs are exercisable for the first time by a Participant during any calendar year (under this Plan or under any other incentive stock option plan of the Company or any Parent or Subsidiary) will not exceed One
Hundred Thousand Dollars ($100,000). If the Fair Market Value of Shares on the date of grant with respect to which ISOs are exercisable for the first time by a Participant during any calendar year exceeds One Hundred Thousand Dollars ($100,000),
then the Options for the first One Hundred Thousand Dollars ($100,000) worth of Shares to become exercisable in such calendar year will be ISOs and the Options for the amount in excess of One Hundred Thousand Dollars ($100,000) that become
exercisable in that calendar year will be NQSOs and such distinction shall be documented in separate Stock Option Agreements per Section 5.1 above. In the event that the Code or the regulations promulgated thereunder are amended after the Effective
Date to provide for a different limit on the Fair Market Value of Shares permitted to be subject to ISOs, then such different limit will be automatically incorporated herein and will apply to any Options granted after the effective date of such
amendment. 
  
 5.9 Modification,
Extension or Renewal. Subject to the provisions of applicable law, the Committee, within the parameters set by the Board, may modify (including, without limitation, reducing the exercise price), extend or renew outstanding Options and
authorize the grant of new Options or any other type of Award in substitution or exchange therefor, provided that any such action may not, without the written consent of a Participant, impair any of such Participant’s rights under any Option
previously granted. Any outstanding ISO that is modified, extended, renewed or otherwise altered will be treated in accordance with Section 424(h) of the Code. Subject to Section 5.10 hereof, the Committee may reduce the Exercise Price of
outstanding Options without the consent of Participants by a written notice to them; provided, however, that the Exercise Price may not be reduced below the minimum Exercise Price that would be permitted under Section 5.4 hereof for Options granted
on the date the action is taken to reduce the Exercise Price. 
  
 5.10 No Disqualification. Notwithstanding any other provision in this Plan, no term of this Plan relating to ISOs will be interpreted, amended or altered, nor will any discretion or authority
granted under this Plan be exercised, so as to disqualify this Plan under Section 422 of the Code or, without the consent of the Participant, to disqualify any Participant’s ISO under Section 422 of the Code. 
  
 5.11 Automatic Grants to Outside
Directors. Subject to the approval of the shareholders of the Company with respect to each grant provided for below: 
  

 6 

 (a) Options may be granted to any member of the Board who first joins the Board on or
after the Effective Date, and in either case who is not then also an Employee (an “Outside Director”), in accordance with the policies established from time to time by the Board specifying the number of shares (if any) to be
subject to each such award and the time at which such award shall be granted. 
  
 (b) Each Option granted under this Section 5.11 shall be immediately exercisable, subject to the Company’s right to repurchase unvested shares upon the Outside Director holding such Option ceasing to be a member
of the Board or a consultant of the Company. Options granted under this Section 5.11 shall become fully vested if a Corporate Transaction (defined in Section 19.1) occurs with respect to the Company. 
  
 (c) The Exercise Price of all Options granted under this
Section 5.11 shall be equal to 100% of the Fair Market Value of a Share on the date of grant, and payable as provided in the form of stock option agreement. 
  
 (d) All Options granted under this Section 5.11 shall terminate on the earlier of (i) the day before the tenth anniversary of the date of
grant of such Options, (ii) the date three (3) months after the Outside Director holding such Options ceases, for any reason, to be a member of the Board or a consultant of the Company; provided, however, that exercisability of any such Options for
Shares that are not then vested shall terminate immediately, or (iii) in the event of a Corporate Transaction, then as provided in the plan or agreement approved by the Board for such Corporate Transaction. 
  
 5.12 102 Stock Options. 
  
 (a) Options granted pursuant to this Section 5.12 are
intended to constitute 102 Stock Options and subject to Section 102 of the Ordinance and the rules and regulations promulgated thereunder, as amended and shall further be subject to the general terms and conditions specified in Section 5 hereof and
other provisions of the Plan, except for said provisions of the Plan applying to Options under a different tax law or regulation. 
  
 (b) To the extent required by the Ordinance or the Income Tax Commissioner of the State of Israel, the 102 Stock Options which shall be
granted pursuant to the Plan shall be issued to a Trustee nominated by the Committee and approved by the tax authorities in accordance with the provisions of the Ordinance. The 102 Stock Options and the Shares issued upon the exercise of such
Options shall be held by the Trustee for the benefit of the Participant for such period of time as may be required by the Ordinance or any other applicable law or regulation. 
  
 (c) Notwithstanding anything to the contrary, the Trustee of the 102 Stock Options shall not release any 102
Stock Options which were not already exercised by the Participant or release any Shares issued upon exercise of 102 Stock Options prior to the full payment of the Participant’s tax liabilities arising from 102 Stock Options granted to the
Participant and/or any Shares issued upon exercise of such Options. 
  
 (d) During the holding period with the Trustee as set forth in Section 102 and as long as the applicable tax liabilities have not been paid, neither the Options 
  

 7 

 nor the Shares, as the case may be, may be sold, transferred, assigned, pledged or mortgaged (other than
through a transfer by will or by operation of law), nor may they be the subject of an attachment, power of attorney or transfer deed (other than a power of attorney for the purpose of participation in general meetings of shareholders) unless Section
102 and/or the regulations, rules, orders or procedures promulgated thereunder allow otherwise. 
  
 (e) As a condition precedent to the grant of a Section 102 Option, the Participant will sign an undertaking under the Stock Option
Agreement to release the Trustee from any liability in respect of any action or decision duly taken and bona fide executed in relation with the Plan, or any Option or Share granted to the Participant thereunder. 
  
 (f) Notwithstanding anything in this Section 5.12 to the
contrary, Options granted under Section 102(c) of the Ordinance, shall not be issued to a Trustee and shall not be subject to any holding period by the Trustee, but shall always be subject to the terms and conditions of Section 102(c) of the
Ordinance, as such may be amended from time to time. With respect to Options granted under Section 102(c), if the Participant ceases to be employed by the Company, the Participant shall extend to the Company reasonable security or a guarantee for
the payment of tax due at the time of sale of Ordinary Shares, all in accordance with the provisions of Section 102 and the rules, regulation and orders promulgated thereunder. 
  
 5.13 3(I) Stock Options. 
  
 (a) Options granted pursuant to this Section 5.13 are intended to constitute 3(I) Stock Options and shall be
subject to the general terms and conditions specified in Section 5 hereof and other provisions of the Plan, except for said provisions of the Plan applying to Options under a different tax law or regulation. 
  
 (b) 3(I) Stock Options may be granted to non-employees,
including consultants, service providers and Controlling Holders (as such term is defined in the Ordinance). 
  
 (c) 3(I) Stock Options may be issued to a Trustee nominated by the Committee. If the Committee has nominated such a Trustee, the Trustee
shall hold the 3(I) Stock Options, on behalf of the Participant, until such time as the Participant wishes to sell the Shares issued to him or her upon exercise of the 3(I) Stock Options. 
  
 (d) The Trustee shall not transfer the 3(I) Stock Options or
any Shares issued upon the exercise of such Options to the Participant unless all payments due in connection with such Options or Shares have been paid in full. 
  
 (e) Upon receipt of the 3(I) Stock Options to be held by a Trustee, the Participant will sign an undertaking
under the Stock Option Agreement to release the Trustee from any liability in respect of any action or decision duly taken and bona fide executed in relation with the Plan, or any Option or Share granted to the Participant thereunder. 
  
 6. RESTRICTED STOCK AWARDS. A Restricted Stock Award is
an Award made in the form of an offer by the Company to sell Shares that are subject to certain specified restrictions. The Committee, within the parameters set by the Board, will determine all the terms 
  

 8 

 and conditions of the Restricted Stock Award (such as, the number of Shares, the Purchase Price and the restrictions to
which the Shares will be subject) subject to the following: 
  
 6.1 Restricted Stock Purchase Agreement. All purchases under a Restricted Stock Award will be evidenced by an Award Agreement (“Restricted Stock Purchase Agreement”) that
will be in such form (which need not be the same for each Participant) as the Committee will from time to time approve, and will comply with and be subject to the terms and conditions of this Plan. The Participant’s acceptance of the Restricted
Stock Award is accomplished by the Participant’s execution and delivery of the Restricted Stock Purchase Agreement and full payment for the Shares to the Company within thirty (30) days from the date the Restricted Stock Purchase Agreement is
delivered to the person and prior to Termination of the person. If such person does not execute and deliver the Restricted Stock Purchase Agreement along with full payment (made in accordance with Section 7.1 hereof) for the Shares to the Company
within such period of time, then such Restricted Stock Award will terminate, unless otherwise determined by the Committee. 
  
 6.2 Purchase Price. The Purchase Price of Shares sold pursuant to a Restricted Stock Award will be determined by the
Committee, within the parameters set by the Board. 
  
 6.3 Restrictions. Restricted Stock Awards may be subject to the restrictions set forth in Section 13 hereof or such other restrictions determined by the Committee or required by law. 
  
 7. PAYMENT FOR SHARE PURCHASES. 
  
 7.1 Payment. Payment for Shares
purchased pursuant to this Plan may be made in cash (including by check) or, where expressly approved for the Participant by the Committee and permitted by law: 
  
 (a) by cancellation of indebtedness of the Company owed to the Participant; 
  
 (b) by surrender of shares that: (i) either (A) have been
owned by Participant for more than six (6) months and have been paid for within the meaning of SEC Rule 144 (and, if such shares were purchased from the Company by use of a promissory note, such note has been fully paid with respect to such shares)
or (B) were obtained by Participant in the public market and (ii) are clear of all liens, claims, encumbrances or security interests; 
  
 (c) by tender of a full recourse promissory note having such terms as may be approved by the Committee and bearing interest at a rate
sufficient to avoid (i) imputation of income under Sections 483 and 1274 of the Code and (ii) variable accounting treatment under Financial Accounting Standards Board Interpretation No. 44 to APB No. 25; provided, however, that Participants who are
not employees or directors of the Company will not be entitled to purchase Shares with a promissory note unless the note is adequately secured by collateral other than the Shares; 
  

 9 

 (d) by waiver of compensation due or accrued to the Participant from the Company for
services rendered; 
  
 (e) with respect only to
purchases upon exercise of an Option, and provided that a public market for the Company’s stock exists: 
  
 (i) through a “same day sale” commitment from the Participant and a broker-dealer that is a member of the National Association
of Securities Dealers (an “NASD Dealer”) whereby the Participant irrevocably elects to exercise the Option and to sell a portion of the Shares so purchased sufficient to pay the total Exercise Price, and whereby the NASD
Dealer irrevocably commits upon receipt of such Shares to forward the total Exercise Price directly to the Company; or 
  
 (ii) through a “margin” commitment from the Participant and an NASD Dealer whereby the Participant irrevocably elects to
exercise the Option and to pledge the Shares so purchased to the NASD Dealer in a margin account as security for a loan from the NASD Dealer in the amount of the total Exercise Price, and whereby the NASD Dealer irrevocably commits upon receipt of
such Shares to forward the total Exercise Price directly to the Company; or 
  
 (f) by any combination of the foregoing. 
  
 7.2 Loan Guarantees. The Committee may, in its sole discretion, elect to assist the Participant in paying for Shares purchased under this Plan by authorizing a guarantee by the Company of a
third-party loan to the Participant. 
  
 8. STOCK
APPRECIATION RIGHTS. 
  
 8.1
SAR Agreement. Each grant of a Stock Appreciation Right or SAR under the Plan shall be evidenced by a SAR Agreement between the Participant and the Company. Such SAR shall be subject to all applicable terms of the Plan and may be
subject to any other terms that are not inconsistent with the Plan. The provisions of the various SAR Agreements entered into under the Plan need not be identical. SARs may be granted in consideration of a reduction in the Participant’s other
compensation. 
  
 8.2 Exercise of
SARs. Upon exercise of a SAR, the Participant (or any person having the right to exercise the SAR after his or her death) shall receive from the Company: (a) Shares, (b) cash or (c) a combination of Shares and cash, as the Committee shall
determine. The amount of cash and/or the Fair Market Value of Shares received upon exercise of SARs shall, in the aggregate, be equal to the amount by which the Fair Market Value (on the date of surrender) of the Shares subject to the SARs exceeds
the Exercise Price. 
  
 8.3 Number
of SARs. Each SAR Agreement shall specify the number of rights to which the SAR pertains and shall provide for the adjustment of such number in accordance with the Plan. 
  

 10 

 8.4 Exercise Price. Each SAR Agreement shall specify the
Exercise Price. A SAR Agreement may specify an Exercise Price that varies in accordance with a predetermined formula while the SAR is outstanding. 
  
 8.5 Exercisability and Term. Each SAR Agreement shall specify the date when all or any installment of the SAR
is to become exercisable. The SAR Agreement shall also specify the term of the SAR. A SAR Agreement may provide for accelerated exercisability in the event of the Participant’s death, Disability or other events and may provide for expiration
prior to the end of its term in the event of Termination. SARs may be awarded in combination with Options, and such an Award may provide that the SARs will not be exercisable unless the related Options are forfeited. A SAR may be included in an ISO
only at the time of grant but may be included in an NSO at the time of grant or thereafter. 
  
 9. STOCK UNITS. 
  
 9.1 Stock Unit Agreement. Each grant of Stock Units under the Plan shall be evidenced by a Stock Unit Agreement between the recipient and the Company. Such Stock Units shall be subject to
all applicable terms of the Plan and may be subject to any other terms that are not inconsistent with the Plan. The provisions of the various Stock Unit Agreements entered into under the Plan need not be identical. Stock Units may be granted in
consideration of a reduction in the recipient’s other compensation. 
  
 9.2 Payment. No payment of cash shall be required as consideration. 
  
 9.3 Vesting. Stock Units may or may not be subject to vesting. Vesting shall occur, in full or in
installments, upon satisfaction of the conditions specified in the Stock Unit Agreement. 
  
 9.4 Rights as a Shareholder. No voting or dividend rights as a shareholder shall exist prior to the actual
issuance of Shares in the name of the Participant. A Stock Unit Agreement may provide for dividend equivalent units. 
  
 9.5 Exercisability and Term. Each Stock Unit Agreement shall specify its term and any conditions on the time
or times for settlement, and provide for expiration prior to the end of its term in the event of Termination, and may provide for earlier settlement in the event of the Participant’s death, Disability or other events. 
  
 9.6 Settlement. Settlement of
vested Stock Units may be made in the form of: (a) cash, (b) Shares or (c) any combination, as determined by the Committee and may be settled in a lump sum or in installments. Distribution to a Participant of an amount (or amounts) from settlement
of vested Stock Units can be deferred to a date after settlement as determined by the Committee. The amount of a deferred distribution may be increased by an interest factor or by dividend equivalents. Until an Award of Stock Units is settled, the
number of such Stock Units shall be subject to adjustment pursuant to the Plan. 
  

 11 

 10. WITHHOLDING TAXES. 
  
 10.1 Withholding Generally.
Whenever Shares are to be issued in satisfaction of Awards granted under this Plan, the Company may require the Participant to remit to the Company an amount sufficient to satisfy any foreign, federal, state and local tax withholding requirements
prior to the delivery of any certificate or certificates for such Shares. Whenever, under this Plan, payments in satisfaction of Awards are to be made in cash by the Company, such payment will be net of an amount sufficient to satisfy any foreign,
federal, state, and local tax withholding requirements. 
  
 10.2 Stock Withholding. When, under applicable tax laws, a Participant incurs tax liability in connection with the exercise or vesting of any Award that is subject to tax withholding and
the Participant must pay the Company the amount required to be withheld, the Committee may in its sole discretion allow the Participant to satisfy the minimum tax withholding obligation by electing to have the Company withhold from the Shares to be
issued that minimum number of Shares having a Fair Market Value equal to the minimum amount required to be withheld, determined on the date that the amount of tax to be withheld is to be determined; but in no event will the Company withhold Shares
if such withholding would result in adverse accounting consequences to the Company. Any election by any Participant to have Shares withheld for this purpose must be in writing on a form made in accordance with the requirements established by the
Committee for such election. 
  
 11. PRIVILEGES OF
STOCK OWNERSHIP. No Participant will have any of the rights of a shareholder with respect to any Shares until the date of issuance of Shares to the Participant (or to the Trustee on Participant’s behalf) as recorded in the
shareholder records of the Company. After Shares are issued to the Participant (or to the Trustee on Participant’s behalf), the Participant will be a shareholder and have all the rights of a shareholder with respect to such Shares, including
the right to vote and receive all dividends or other distributions made or paid with respect to such Shares; provided, that if such Shares are Restricted Stock, then any new, additional or different securities the Participant may become entitled to
receive with respect to such Shares by virtue of a stock dividend, stock split or any other change in the corporate or capital structure of the Company will be subject to the same restrictions as the Restricted Stock. Notwithstanding the foregoing,
in the event that a Trustee holds Shares issued upon the exercise of 102 Stock Options, any cash dividends paid by the Company on such Shares shall be paid directly to the Participant and any stock dividends (bonus shares) shall be paid to the
Trustee and will be subject to the same restrictions as the 102 Stock Options or the Shares then held by the Trustee for such Participant. The Participant will have no right to retain such stock dividends or stock distributions with respect to
Unvested Shares that are repurchased pursuant to Section 13 hereof. 
  
 12. TRANSFERABILITY. Except as permitted by the Committee, Awards granted under this Plan, and any interest therein, will not be transferable or assignable by Participant, other than by will or by the laws
of descent and distribution, and, with respect to NQSOs, by instrument to an inter vivos or testamentary trust in which the Options are to be passed to beneficiaries upon the death of the trustor (settlor), or by gift to “immediate family”
as that term is defined in 17 C.F.R. 240.16a-1(e), and may not be made subject to execution, attachment or similar process. During the lifetime of the Participant an Award will be exercisable only by the 
  

 12 

 Participant or Participant’s legal representative and any elections with respect to an Award may be made only by the
Participant or Participant’s legal representative. 
  
 13.
RESTRICTIONS ON SHARES. At the discretion of the Committee, the Company may reserve to itself and/or its assignee(s) in the Award Agreement a right to repurchase, at the Participant’s Exercise Price or Purchase Price,
as the case may be, Unvested Shares held by a Participant for cash and/or cancellation of purchase money indebtedness owed to the Company by the Participant following such Participant’s Termination at any time within the time determined by the
Committee. The Company may, upon approval of the Board, assign its repurchase rights to (a) one or more employees, consultants or directors of the Company, as shares under this Plan; (b) all shareholders of the Company (excluding the Participant),
on a pro rata basis, according to the provisions of the Company’s Articles of Association and any relevant agreement; or (c) any other third party. 
  
 14. CERTIFICATES. All certificates for Shares or other securities delivered under this Plan will be subject to such
stock transfer orders, legends and other restrictions as the Committee may deem necessary or advisable, including restrictions under any applicable federal, state or foreign securities law, or any rules, regulations and other requirements of the SEC
or any stock exchange or automated quotation system upon which the Shares may be listed or quoted. 
  
 15. ESCROW; PLEDGE OF SHARES. To enforce any restrictions on a Participant’s Shares set forth in Section 13
hereof, the Committee may require the Participant to deposit all certificates representing Shares, together with stock powers or other instruments of transfer approved by the Committee, appropriately endorsed in blank, with the Company or an agent
designated by the Company to hold in escrow until such restrictions have lapsed or terminated. The Committee may cause a legend or legends referencing such restrictions to be placed on the certificates. Any Participant who is permitted to execute a
promissory note as partial or full consideration for the purchase of Shares under this Plan will be required to pledge and deposit with the Company all or part of the Shares so purchased as collateral to secure the payment of Participant’s
obligation to the Company under the promissory note; provided, however, that the Committee may require or accept other or additional forms of collateral to secure the payment of such obligation and, in any event, the Company will have full recourse
against the Participant under the promissory note notwithstanding any pledge of the Participant’s Shares or other collateral. In connection with any pledge of the Shares, Participant will be required to execute and deliver a written pledge
agreement in such form as the Committee will from time to time approve. The Shares purchased with the promissory note may be released from the pledge on a pro rata basis as the promissory note is paid. 
  
 16. EXCHANGE AND BUYOUT OF AWARDS. The
Committee may, at any time or from time to time, authorize the Company, with the consent of the respective Participants, to issue new Awards in exchange for the surrender and cancellation of any, or all, outstanding Awards. The Committee may at any
time buy from a Participant an Award previously granted with payment in cash, shares of Ordinary Shares of the Company (including Restricted Stock) or other consideration, based on such terms and conditions as the Committee, within the parameters
set by the Board, and the Participant may agree. 
  

 13 

 17. SECURITIES LAW AND OTHER REGULATORY COMPLIANCE. An Award will not be effective
unless such Award is in compliance with all applicable Israeli, American (both federal and state) and other foreign securities laws, rules and regulations of any governmental body, and the requirements of any stock exchange or automated quotation
system upon which the Shares may then be listed or quoted, as they are in effect on the date of grant of the Award and also on the date of exercise or other issuance. Notwithstanding any other provision in this Plan, the Company will have no
obligation to issue or deliver certificates for Shares under this Plan prior to (a) obtaining any approvals from governmental agencies that the Company determines are necessary or advisable, and/or (b) compliance with any exemption, completion of
any registration or other qualification of such Shares under any state or federal law or ruling of any governmental body that the Company determines to be necessary or advisable. The Company will be under no obligation to register the Shares with
the SEC or to effect compliance with the exemption, registration, qualification or listing requirements of any state securities laws, stock exchange or automated quotation system, and the Company will have no liability for any inability or failure
to do so. 
  
 18. NO OBLIGATION TO EMPLOY.
Nothing in this Plan or any Award granted under this Plan will confer or be deemed to confer on any Participant any right to continue as an employee, director or consultant with, the Company or any Parent or Subsidiary or limit in any way the right
of the Company or any Parent or Subsidiary to terminate such service at any time, with or without Cause. 
  
 19. CORPORATE TRANSACTIONS. 
  
 19.1 Assumption or Replacement of Awards by Successor or Acquiring Company. If any of the following events
(each, a “Corporate Transaction”) occur: 
  
 (a) a dissolution or liquidation of the Company, 
  
 (b) any reorganization, consolidation, merger or similar transaction or series of related transactions in which the Company is a
constituent corporation or is a party if, as a result of such Corporate Transaction, the voting securities of the Company that are outstanding immediately prior to the consummation of such Corporate Transaction (other than any such
securities that are held by an “Acquiring Shareholder”, as defined below) do not represent, or are not converted into, securities of the surviving corporation of such Corporate Transaction (or such surviving corporation’s parent
corporation if the surviving corporation is owned by a parent corporation) that, immediately after the consummation of such Corporate Transaction, together possess at least fifty percent (50%) of the total voting power of all securities of such
surviving corporation (or its parent corporation, if applicable) that are outstanding immediately after the consummation of such Corporate Transaction, including securities of such surviving corporation (or its parent corporation, if applicable)
that are held by the Acquiring Shareholder, 
  
 (c) a sale of all or substantially all of the assets of the Company, that is followed by the distribution of the proceeds to the Company’s shareholders, or 
  
 (d) the acquisition, sale, or transfer of more than 50% of the outstanding shares of the Company by tender
offer or similar transaction; 
  

 14 

 any or all outstanding Awards may be assumed, converted or replaced by the successor or acquiring corporation (if any),
which assumption, conversion or replacement will be binding on all Participants. In the alternative, the successor or acquiring corporation may substitute equivalent Awards or provide substantially similar consideration to Participants as was
provided to shareholders of the Company (after taking into account the existing provisions of the Awards). The successor or acquiring corporation may also substitute by issuing, in place of outstanding Shares held by the Participant, substantially
similar securities or other property subject to repurchase restrictions and other provisions no less favorable to the Participant than those which applied to such outstanding Shares immediately prior to such transaction described in this Section
19.1. For purposes of this Section 19.1, an “Acquiring Shareholder” means a shareholder or shareholders of the Company that (a) merges or combines with the Company in such Corporate Transaction or (b) owns or controls a
majority of another corporation that merges or combines with the Corporation in such Corporate Transaction. In the event such successor or acquiring corporation (if any) refuses to assume, convert, replace or substitute Awards, as provided above,
pursuant to a transaction described in this Section 19.1, then notwithstanding any other provision in this Plan to the contrary, such Awards will expire on such transaction at such time and on such conditions as the Board will determine. The
Committee, within the parameters set by the Board, may (but shall not be obligated to), in lieu of such assumption or substitution of the Award and in its sole discretion, provide for the cancellation of each outstanding Award at the closing of such
transaction, against payment to the Participant of an amount in cash equal to (x) the Fair Market Value of each Share covered by the Award as reflected under the terms of such transaction, minus (y) the Exercise Price (if any) of each Share covered
by the Award. 
  
 19.2 Other
Treatment of Awards. Notwithstanding the provisions of Section19.1, in the event of the occurrence of any transaction described in Section 19.1 hereof, all outstanding Awards will be treated as provided in the applicable agreement or
plan of reorganization, merger, consolidation, dissolution, liquidation or sale of assets. 
  
 19.3 Assumption of Awards by the Company. The Company, from time to time, also may substitute or assume
outstanding awards granted by another company, whether in connection with an acquisition of such other company or otherwise, by either (a) granting an Award under this Plan in substitution of such other company’s award or (b) assuming such
award as if it had been granted under this Plan if the terms of such assumed award could be applied to an Award granted under this Plan. Such substitution or assumption will be permissible if the holder of the substituted or assumed award would have
been eligible to be granted an Award under this Plan if the other company had applied the rules of this Plan to such grant. In the event the Company assumes an award granted by another company, the terms and conditions of such award will remain
unchanged (except that the exercise price and the number and nature of shares issuable upon exercise of any such award that is an “incentive stock option” under Section 422 of the Code will be adjusted pursuant to Section 424(a) of the
Code to preserve such status). If the Company elects to grant a new Option rather than assuming an existing option, such new Option may be granted with a similarly adjusted Exercise Price. 
  
 20. ADOPTION AND SHAREHOLDER APPROVAL. This Plan takes
effect on the Effective Date. To permit the grant of ISOs and to comply with other legal and listing requirements, this Plan must be approved by the shareholders of the Company (excluding Shares 
  

 15 

 issued pursuant to this Plan from the determination of whether such approval has been obtained), consistent with
applicable laws, within twelve (12) months before or after the Effective Date. Commencing on the Effective Date, the Board may grant Awards pursuant to this Plan; provided, however, that: (a) no Shares shall be issued from an Award (or other
settlement of an Award made) prior to any required shareholder approval of Shares reserved under this Plan upon which such Award would draw; and (b) any Award granted under this Plan, covering Shares for which shareholder approval is required, shall
be cancelled upon such shareholder approval not being timely obtained. 
  
 21. TERM OF PLAN/GOVERNING LAW. Unless earlier terminated as provided herein, this Plan will terminate ten (10) years from the Effective Date or, if earlier, the date of shareholder approval. This Plan and all
agreements hereunder shall be governed by and construed in accordance with the laws of the State of Israel. 
  
 22. AMENDMENT OR TERMINATION OF PLAN. Subject to Section 5.9 hereof, the Board may at any time terminate or amend this Plan in any
respect, including without limitation amendment of any form of Award Agreement or instrument to be executed pursuant to this Plan; provided, however, that the Board will not, without the approval of the shareholders of the Company, amend this Plan
in any manner that requires such shareholder approval pursuant to the Code (including regulations promulgated thereunder with respect to ISOs) or the regulations of any stock exchange upon which the Ordinary Shares are listed or traded, including
the Nasdaq National Market or the Nasdaq SmallCap Market. 
  
 23. NONEXCLUSIVITY OF THE PLAN. Neither the adoption of this Plan by the Board, the submission of this Plan to the shareholders of the Company for approval, nor any provision of this Plan will be construed as creating
any limitations on the power of the Board to adopt such additional compensation arrangements as it may deem desirable, including, without limitation, the granting of stock options and other equity awards otherwise than under this Plan, and such
arrangements may be either generally applicable or applicable only in specific cases. 
  
 24. INSIDER TRADING POLICY. Each Participant who receives an Award shall comply with any policy, adopted by the Company from time to time covering transactions in the Company’s securities by
employees, officers and/or directors of the Company. 
  
 25.
DEFINITIONS. As used in this Plan, the following terms will have the following meanings: 
  
 “Award” means any award under this Plan, including any Option, Restricted Stock Award, Stock Appreciation Right,
or Stock Unit. 
  
 “Award
Agreement” means, with respect to each Award, the signed written agreement between the Company and the Participant setting forth the terms and conditions of the Award, including the Stock Option Agreement, Restricted Stock Purchase
Agreement, SAR Agreement, and Stock Unit Agreement. 
  
 “Board” means the Board of Directors of the Company. 
  

 16 

 “Cause” means Termination because of (a) any willful, material
violation by the Participant of any law or regulation applicable to the business of the Company or a Parent or Subsidiary, the Participant’s conviction for, or guilty plea to, a felony or a crime involving moral turpitude, or any willful
perpetration by the Participant of a common law fraud, (b) the Participant’s commission of an act of personal dishonesty which involves personal profit in connection with the Company or any other entity having a business relationship with the
Company, (c) any material breach by the Participant of any provision of any agreement or understanding between the Company or any Parent or Subsidiary and the Participant regarding the terms of the Participant’s service as an employee, officer,
director or consultant to the Company or a Parent or Subsidiary, including without limitation, the willful and continued failure or refusal of the Participant to perform the material duties required of such Participant as an employee, officer,
director or consultant of the Company or a Parent or Subsidiary, other than as a result of having a Disability, or a breach of any applicable invention assignment and confidentiality agreement or similar agreement between the Company or a Parent or
Subsidiary and the Participant, (d) Participant’s disregard of the policies of the Company or any Parent or Subsidiary so as to cause loss, damage or injury to the property, reputation or employees of the Company or a Parent or Subsidiary, or
(e) any other misconduct by the Participant which is materially injurious to the financial condition or business reputation of, or is otherwise materially injurious to, the Company or a Parent or Subsidiary. 
  
 “Code” means the Internal Revenue
Code of 1986, as amended. 
  
 “Committee” means the committee created and appointed by the Board to administer this Plan, or if required by law or if no committee is created and appointed, the Board. 
  
 “Companies Law” shall mean the
Israel Companies Law-1999, as amended. 
  
 “Company” means Shopping.Com Ltd, or any successor corporation. 
  
 “Disability” means a disability, whether temporary or permanent, partial or total, as determined by the Committee.

  
 “Effective Date”
means the date on which the registration statement filed by the Company with the SEC under the Securities Act registering the initial public offering of the Company’s Ordinary Shares are declared effective by the SEC. 
  
 “Exercise Price” means the price at
which a holder of an Option may purchase the Shares issuable upon exercise of the Option. 
  
 “Fair Market Value” means, as of any date, the value of an Ordinary Share determined as follows: 
  
 (a) if such Ordinary Shares are then quoted on the Nasdaq
National Market, its closing price on the Nasdaq National Market on the date of determination as reported in The Wall Street Journal; 
  
 (b) if such Ordinary Shares are publicly traded and is then listed on a national securities exchange, its closing price on the date of
determination on the principal 
  

 17 

 national securities exchange on which the Ordinary Shares are listed or admitted to trading as reported
in The Wall Street Journal; 
  
 (c) if
such Ordinary Shares are publicly traded but is not quoted on the Nasdaq National Market nor listed or admitted to trading on a national securities exchange, the average of the closing bid and asked prices on the date of determination as reported by
The Wall Street Journal (or, if not so reported, as otherwise reported by any newspaper or other source as the Board may determine); or 
  
 (d) if none of the foregoing is applicable, by the Committee in good faith. 
  
 “Insider” means an officer or director of the Company or any other person whose
transactions in the Company’s Ordinary Shares are subject to Section 16 of the Exchange Act. 
  
 “Ordinance” means the Israeli Income Tax Ordinance (New Version) 1961, as amended, including without limitation
the revisions that came into effect on January 1, 2003 and any other future amendments thereof, including any regulations, rules, orders or procedures promulgated thereunder. 
  
 “Ordinary Share” means an Ordinary Share of the Company, par value NIS 0.01.

  
 “Option” means an
award of an option to purchase Shares pursuant to Section 5 hereof. 
  
 “Parent” means any corporation (other than the Company) in an unbroken chain of corporations ending with the Company if each of such corporations other than the Company owns stock representing
fifty percent (50%) or more of the total combined voting power of all classes of stock in one of the other corporations in such chain. 
  
 “Participant” means a person who receives an Award under this Plan. 
  
 “Performance Factors” means the
factors selected by the Committee from among the following measures to determine whether the performance goals established by the Committee and applicable to Awards have been satisfied: 
  
 (a) Net revenue and/or net revenue growth; 
  
 (b) Earnings before income taxes and amortization and/or earnings before income taxes and amortization
growth; 
  
 (c) Operating income and/or operating
income growth; 
  
 (d) Net income and/or net
income growth; 
  
 (e) Earnings per share and/or
earnings per share growth; 
  
 (f) Total
shareholder return and/or total shareholder return growth; 
  

 18 

 (g) Return on equity; 
  
 (h) Operating cash flow return on income; 
  
 (i) Adjusted operating cash flow return on income; 
  
 (j) Economic value added; and 
  
 (k) Individual confidential business objectives. 

 
 “Performance Period” means the
period of service determined by the Committee, not to exceed five years, during which years of service or performance is to be measured for Awards. 
  
 “Plan” means this Shopping.com Ltd. 2004 Equity Incentive Plan, as amended from time to time. 

 
 “Purchase Price” means the price
at which a Participant may purchase Restricted Stock. 
  
 “Restricted Stock” means Shares purchased pursuant to a Restricted Stock Award. 
  
 “Restricted Stock Award” means an Award made pursuant to Section 6 hereof. 
  
 “SEC” means the Securities and
Exchange Commission. 
  
 “Section
102” means Section 102 of the Ordinance. 
  
 “Securities Act” means the Securities Act of 1933, as amended. 
  
 “Shares” means Ordinary Shares reserved for issuance under this Plan, as adjusted pursuant to Sections 2 and 19
hereof, and any successor security. 
  
 “Subsidiary” means any corporation (other than the Company) in an unbroken chain of corporations beginning with the Company if each of the corporations other than the last corporation in the unbroken chain owns stock
representing fifty percent (50%) or more of the total combined voting power of all classes of stock in one of the other corporations in such chain. 
  
 “Stock Appreciation Right” or “SAR” means an Award made pursuant to Section 9 hereof.

  
 “SAR Agreement” means
an Award Agreement setting forth the terms and conditions for a Stock Appreciation Right. 
  
 “Stock Unit” means an Award made pursuant to Section 10 hereof. 
  
 “Stock Unit Agreement” means an
Award Agreement setting forth the terms and conditions for a Stock Unit. 
  

 19 

 “Ten Percent Shareholder” means any person who directly or by
attribution (determined under Section 422 of the Code) owns more than ten percent (10%) of the total combined voting power of all classes of stock of the Company or of any Parent or Subsidiary. 
  
 “Termination” or
“Terminated” means, for purposes of this Plan with respect to a Participant, that the Participant has for any reason ceased to provide services as an employee, officer, director or consultant to the Company or a Parent or
Subsidiary. A Participant will not be deemed to have ceased to provide services in the case of (a) sick leave, (b) military leave, or (c) any other leave of absence approved by the Committee, provided that such leave is for a period of not more than
ninety (90) days unless: (i) reinstatement (or, in the case of an employee with an ISO, reemployment) upon the expiration of such leave is guaranteed by contract or statute, or (ii) provided otherwise pursuant to formal policy adopted from time to
time by the Company’s Board and issued and promulgated in writing. In the case of any Participant on (A) sick leave, (B) military leave or (C) an approved leave of absence, the Committee may make such provisions respecting suspension of vesting
of the Award while on leave from the Company or a Parent or Subsidiary as it may deem appropriate, except that in no event may an Option be exercised after the expiration of the term set forth in the Stock Option Agreement. The Committee will have
sole discretion to determine whether a Participant has ceased to provide services and the effective date on which the Participant ceased to provide services (the “Termination Date”). 
  
 “Trustee” shall mean the trustee, if
any, appointed by the Committee or the Board, as the case may be, to hold Options, and/or Shares for the benefit of Participants. 
  
 “Unvested Shares” means “Unvested Shares” as defined in the Award Agreement. 

 
 “Vested Shares” means
“Vested Shares” as defined in the Award Agreement. 
  

 20

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