Document:

EX-10.1

 Exhibit 10.1 

THIRD AMENDMENT TO 

UNITED CONTINENTAL HOLDINGS, INC. 

PERFORMANCE-BASED RSU PROGRAM 

WHEREAS, the United Continental Holdings, Inc. Performance-Based RSU Program (the “Program”) has heretofore been adopted by
the Compensation Committee (the “Committee”) of the Board of Directors (the “Board”) of United Continental Holdings, Inc. (the “Company”) to implement in part the “RSU” and “Performance Compensation
Award” provisions of the United Continental Holdings, Inc. 2008 Incentive Compensation Plan, as amended from time to time (the “ICP”); and 

WHEREAS, the Committee is authorized to amend the Program; and 

WHEREAS, the Program currently authorizes Awards that provide incentive compensation opportunities based on the Company’s return
on invested capital (“ROIC”) performance; and 
 WHEREAS, the Committee desires to amend the Program to provide
flexibility to grant Awards that provide incentive compensation opportunities based on other performance measures that are authorized pursuant to the terms of the ICP; 

NOW, THEREFORE, the Program shall be amended as follows, effective with respect to Performance Periods (as such term is defined in the
Program) beginning on or after January 1, 2015: 
 1. Section 2.1(x) of the Program shall be deleted and the following
shall be substituted therefor: 
 “(x) “Performance Target” means, with respect to a Performance Period, the
minimum level of ROIC or such other performance measure as established by the Committee that must be achieved for such Performance Period in order for a Participant to receive a Payment Amount for such Performance Period. Achievement of the
Performance Target for a Performance Period means that the ROIC or other performance measure with respect to such Performance Period equals or exceeds, as applicable, the Entry Level ROIC or the entry level of such other performance measure as
established by the Committee for such Performance Period. 
 2. Section 2.1(kk) of the Program shall be deleted and the following shall
be substituted therefor: 
 “(kk) “Vested Percentage” means, with respect to each Participant for a
Performance Period: (i) if the Performance Target for such Performance Period is not satisfied, then zero percent (0%); and (ii) if the Performance Target for such Performance Period is satisfied, then the percentage determined in
accordance with the following table (the Administrator may provide for varying percentages (including through straight line interpolation) between levels): 
  

			
	 Level of Performance Achieved
	  	 Percentage

	Entry Level ROIC or other specified performance measure	  	Participant’s Entry Level RSU Percentage
		
	Target Level ROIC or other specified performance measure	  	Participant’s Target Level RSU Percentage
		
	Stretch Level ROIC or other specified performance measure (or higher)	  	Participant’s Stretch Level RSU Percentage”

 3. The first sentence of the last paragraph contained in Section 3.1 of the Program shall be
deleted and the following shall be substituted therefore: 
 “Within 90 days after the first day of each Performance
Period commencing on or after January 1, 2011 (but in no event after the date required for a performance goal to be considered pre-established under section 162(m) of the Code): 

(i) the Committee shall establish in writing for purposes of the Program: 

 

	 	(A)	the applicable Entry Level ROIC, Change of Control Level ROIC, Target Level ROIC and Stretch Level ROIC for each such Performance Period, and/or 

 

	 	(B)	the applicable entry, target, stretch and change of control levels of performance applicable to such other performance measure as may be selected by the Committee for each such Performance Period, and 

provided, that in each case the stretch level shall be equal to or higher than the target level, which in turn shall be equal to or higher than
the entry level; and 
 (ii) the Administrator shall establish in writing the Entry Level RSU Percentage, Target Level RSU
Percentage and Stretch Level RSU Percentage for each Participant with respect to such Performance Period and with respect to each performance measure, as applicable (provided, however, that the Administrator may select a Participant to participate
and establish the percentages under this clause (ii) after such 90-day period), and each of the items established under this clause (ii) may, but are not required to, be established by officer level; and 

(iii) the Committee shall establish in writing the Maximum Payment Amount, if any, applicable to each RSU subject to an Award
for such Performance Period. 

  
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 4. Clause (e) of Section 3.2 of the Program shall be deleted and the following shall be
substituted therefore: 
 “(e) to determine the Entry Level ROIC, Target Level ROIC, Stretch Level ROIC, Change of Control Level ROIC
and/or the entry, target, stretch and change of control level of such other performance measure as selected by the Committee; and the Entry Level RSU Percentages, Target Level RSU Percentages and Stretch Level RSU Percentages with respect to each
relevant Performance Period,” 
 5. Clause (b) of Section 4.2 of the Program shall be deleted and the following shall be
substituted therefore: 
 “(b) the applicable Entry Level ROIC, Target Level ROIC, Stretch Level ROIC and Change of Control Level ROIC,
or the applicable entry, target, stretch and change of control levels of performance applicable to such other performance measure as has been selected by the Committee with respect to such Award,” 

6. Clause (i) of Section 5.3(a) of the Program shall be deleted and the following shall be substituted therefore: 

“(i) the Performance Target for each Performance Period that began prior to the date of such Participant’s death or Disability and
which has not ended as of such date shall be deemed to have been satisfied (determined based upon achievement of the target level of performance as applicable to such Award)” 

7. Clause (i) of Section 5.3(b) of the Program shall be deleted and the following shall be substituted therefore: 

“(i) obtain a Vested Percentage with respect to each related Award based on the actual level of performance achieved (or, if
Section 5.4(a) applies to any corresponding Award held by a Participant who has not terminated employment, then based on the deemed achievement of the Change of Control Level ROIC or the change of control level established with respect to such
other performance measure as may have been established by the Committee with respect to such Award)” 
 8. Clause (i) of
Section 5.4(a) of the Program shall be deleted and the following shall be substituted therefore: 
 “(i) the Performance Target for
each Performance Period that began prior to the date of such Change of Control and which has not ended as of such date shall be deemed to have been achieved at the Change of Control Level ROIC level of performance or, as applicable, the change of
control level established with respect to such other performance measure as may have been established by the Committee with respect to such Award for such Performance Period and” 

9. The definitions, terms and conditions set forth on Exhibit A shall apply to Awards that provide incentive compensation
opportunities based on the Company’s relative pre-tax margin performance.  
 10. As amended hereby, the Program is specifically
ratified and reaffirmed. 

  
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 EXHIBIT A 

to 
 United Continental
Holdings, Inc. 
 Performance-Based RSU Program 

Relative Pre-Tax Margin Performance 

1. Purpose. The purpose of this Exhibit A to the United Continental Holdings, Inc. Performance Based RSU Program (the
“Program”) is to set forth supplemental definitions and terms applicable to Awards granted under the Program that measure performance based on the Company’s relative Pre-Tax Margin as compared to an Industry Group. Capitalized terms
not defined in this Exhibit shall have the respective meanings specified in the Program or the Plan.  
 2. Certain
Definitions. For purposes of the Program and this Exhibit A, the following capitalized terms shall have the respective meanings set forth below.  

(a) “Industry Group” means, with respect to each Performance Period, the companies determined in accordance with the
provisions of Section 3 of this Exhibit A for such Performance Period. 
 (b) “Industry Pre-tax Margin” with respect
to a Performance Period means, as established by the Committee within 90 days after the commencement of the Performance Period (but in no event after the date required for a performance goal to be considered
pre-established under section 162(m) of the Code), either: 
  

	 	(A)	the percentage determined by dividing (i) the cumulative Pre-tax Income of all companies in the Industry Group for such Performance Period by (ii) all such companies’ cumulative revenues (determined for
all such companies as provided in Section 2.1(z)(A) with respect to the Company) over such Performance Period; or 

  

	 	(B)	(i) the percentage determined under clause (A) above, minus (ii) the percentage determined by dividing (a) the cumulative Pre-tax Income of all companies in the Industry Group for the
calendar year immediately preceding the first day of such Performance Period by (b) all such companies’ cumulative revenues (determined for all such companies as provided in Section 2.1(z)(A) with respect to the Company) over such
calendar year (with the calculation in this clause (B) representing the Industry Group average Pre-tax Margin change over the Performance Period). 

If the fiscal year of a company in the Industry Group is not the calendar year, then such company’s cumulative revenues for a Performance Period shall be
determined based upon the fiscal quarters of such company that coincide with the fiscal quarters contained in such Performance Period.” 

  
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 (c) “Pre-tax Income” means, with respect to the Company and each company in the
Industry Group and each Performance Period, the aggregate consolidated net income adjusted to exclude reported income taxes of the Company or such company for such Performance Period. Pre-tax Income shall be determined based on the regularly
prepared and publicly available statements of operations of the Company and each company in the Industry Group prepared in accordance with applicable accounting rules; provided, however, that Pre-tax Income shall be adjusted to exclude
(i) write-offs of assets (including aircraft and associated parts), (ii) one-time gains or losses from the disposal of assets, and (iii) any other item of gain, income, loss, or expense determined to be special, extraordinary or
unusual in nature or infrequent in occurrence, in each case under clauses (i), (ii) and (iii) as determined by the Committee in accordance with applicable accounting rules. If the fiscal year of a company in the Industry Group is not the
calendar year, then such company’s Pre-tax Income for a Performance Period shall be determined based upon the fiscal quarters of such company that coincide with the fiscal quarters in such Performance Period. 

(d) “Pre-tax Margin” with respect to the Company and with respect to a Performance Period means, as established by the
Committee within 90 days after the commencement of the Performance Period (but in no event after the date required for a performance goal to be considered pre-established under section 162(m) of the Code), either: 

(A) the cumulative Pre-tax Income for the Company for such Performance Period divided by the Company’s cumulative revenues
(determined on a consolidated basis based on the regularly prepared and publicly available statements of operations of the Company prepared in accordance with applicable accounting rules) over such Performance Period; provided, however, that, such
cumulative revenues shall be adjusted to exclude any item determined to be special, extraordinary or unusual in nature or infrequent in occurrence as determined by the Committee in accordance with applicable accounting rules; or 

(B) (i) the percentage determined under clause (A) above, minus (ii) the percentage determined by dividing (a) the
cumulative Pre-tax Income of the Company for the calendar year immediately preceding the commencement of such Performance Period by (b) the Company’s cumulative revenues (determined as provided in clause (A) above) over such calendar
year (with the calculation in this clause (B) representing the Company’s average Pre-tax Margin change over the Performance Period).” “Pre-tax Income” means, with respect to the Company and each company in the Industry Group
and each Performance Period, the aggregate consolidated net income adjusted to exclude reported income taxes of the Company or such company for such Performance Period. Pre-tax Income shall be determined based on the regularly prepared and publicly
available statements of operations of the Company and each company in the Industry Group prepared in accordance with applicable accounting rules; provided, however, that Pre-tax Income shall be adjusted to exclude (i) write-offs of assets
(including aircraft and associated parts), (ii) one-time gains or losses from the disposal of assets, and (iii) any other item of gain, income, loss, or expense determined to be special, extraordinary or unusual in nature or infrequent in
occurrence, in each case under clauses (i), (ii) and (iii) as determined by the Committee in accordance 

  
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with applicable accounting rules. If the fiscal year of a company in the Industry Group is not the calendar year, then such company’s Pre-tax Income for a Performance Period shall be
determined based upon the fiscal quarters of such company that coincide with the fiscal quarters in such Performance Period. 
 3.
Industry Group. 
 (a) Initial Designation. The Industry Group shall consist of Alaska Air Group, Inc., American Airlines
Group, Inc., Delta Air Lines, Inc., Southwest Airlines Co., and JetBlue Airways Corporation; provided, however, that (A) within 90 days after the commencement of each Performance Period (but in no event after the date required for a performance
goal to be considered pre-established under section 162(m) of the Code), the Committee may in its discretion add any air carrier to, or remove any such company from, the Industry Group for such Performance
Period and (B) the Industry Group for each Performance Period shall be subject to adjustment as provided in Section 3(b). 
 (b)
Adjustments to the Industry Group During a Performance Period. Except as provided in clause (A) of the proviso to Section 3(a) above, no company shall be added to, or removed from, the Industry Group for a Performance Period during
such period; provided, however, that a company shall be removed from the Industry Group for a Performance Period if (A) during such period, (i) such company ceases to maintain publicly available statements of operations prepared in
accordance with applicable accounting rules, (ii) such company is not the surviving entity in any merger, consolidation, or other non-bankruptcy reorganization (or survives only as a subsidiary of an entity other than a previously wholly owned
subsidiary of such company), unless such company separately maintains for the Performance Period publicly available statements of operations prepared in accordance with applicable accounting rules, (iii) such company sells, leases, or exchanges
all or substantially all of its assets to any other person or entity (other than a previously wholly owned subsidiary of such company), or (iv) such company is dissolved and liquidated, or (B) more than 20% of such company’s revenues
(determined on a consolidated basis based on the regularly prepared and publicly available statements of operations of such company prepared in accordance with applicable accounting rules) for any fiscal year of such company that ends during such
Performance Period are attributable to the operation of businesses other than such company’s airline business. 

  
 -6-EX-10.2

 Exhibit 10.2 

PERFORMANCE-BASED RSU AWARD NOTICE 

to [Name] 
 Pursuant to
the United Continental Holdings, Inc. 
 Performance-Based RSU Program 

Relative Pre-tax Margin 

Performance Period January 1, 20[    ] to December 31, 20[    ] 

1. The Program. This document constitutes your formal Award Notice with respect to an Award of RSUs as a Participant under the United
Continental Holdings, Inc. Performance-Based RSU Program (as amended from time to time, the “Program”) adopted under the United Continental Holdings, Inc. 2008 Incentive Compensation Plan (as amended from time to time, the
“ICP”). This Award Notice evidences your receipt of an award of RSUs under the Program with respect to the performance period commencing on January 1, 20[    ] and ending on December 31,
20[    ] (the “Performance Period”) and with respect to performance goals based on the Company’s achievement of relative pre-tax margin performance. This Award is subject to the terms of the Program and the
ICP. The effective date of your commencement in the Program with respect to this Award is [            , 20    ]. 

2. Number of RSUs; Performance Target. The Compensation Committee of the Board of Directors of the Company (the
“Committee”) has established certain performance goals for RSUs under the Program. The Committee has established the following terms and performance goals with respect to your Award: 

(a) RSUs. The number of RSUs subject to this Award as of the effective date of grant is
                    . 
 (a)
Performance Target. Achievement of the Performance Target for the Performance Period means that the Pre-tax Margin achieved by the Company with respect to the Performance Period equals or exceeds the Entry Pre-tax Margin for the
Performance Period. The entry, target, and stretch levels are as follows: 
  

	 	i.	Entry Pre-tax Margin generally means [(A)] the percentage determined by dividing the cumulative Pre-tax Income of all companies in the Industry Group (currently
[                    ]) for the Performance Period by all such companies’ cumulative revenues over such period [(B) minus the percentage
determined by dividing the cumulative Pre-tax Income of the Industry Group for calendar year                     by the cumulative revenues of the
Industry Group for such year1] (as more specifically defined in the Program, the “Industry Pre-Tax Margin”) [[plus] [minus]
        Basis Points]; 

  

	1 	Insert clause (B) if the Committee establishes the Pre-tax Margin goals for the Performance Period with reference to relative change versus the Industry Group. 

  
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	 	ii.	Target Pre-tax Margin is equal to             Pre-tax Margin plus          Basis Points; and 

 

	 	iii.	Stretch Pre-tax Margin is equal to             Pre-tax Margin plus          Basis Points. 

If a Change of Control occurs during the Performance Period, then the Company’s Pre-tax Margin for the Performance Period will be deemed to equal
            Pre-tax Margin. 
 3. Payout upon Achievement of Goal. 

(a) Payment Amount. If the Pre-tax Margin for the Performance Period equals or exceeds the Entry Pre-tax Margin for the
Performance Period and you have remained continuously employed by the Company or a subsidiary through the end of the Performance Period, then the Payment Amount with respect to this Award will be an amount equal to (i) the number of RSUs
subject to your Award for the Performance Period, multiplied by (ii) your Vested Percentage for the Performance Period, multiplied by (iii) the Fair Market Value (which is the average closing sales price over 20 consecutive Trading Days)
of the Company’s stock as of the Payment Computation Date for the Performance Period (which is generally the last day of the Performance Period, subject to limited exceptions). [Notwithstanding the foregoing, in no event will the payment under
the Program with respect to an RSU subject to this Award exceed an amount equal to $        (the “Maximum Payment Amount”), which amount is subject to adjustment as provided in the Program.]2 
 (b) Vested Percentage. Your Vested Percentage with respect to the
Performance Period will be determined in accordance with the following table [(straight line interpolation will be used between levels)]: 
  

			
	 Level of Pre-tax Margin Achieved
	  	 Vested Percentage

	Entry	  	    % (Entry Level RSU Percentage)
		
	Target	  	    % (Target Level RSU Percentage)
		
	Stretch (or higher)	  	100% (Stretch Level RSU Percentage)

 4. Continuous Employment Required. Receipt of a Payment Amount is conditioned on your continuous
employment with the Company or its subsidiaries through the last day of the Performance Period (with limited exceptions, as described in the Program). 

5. Pro-Rated Payment. Your Payment Amount may be prorated as provided in the Program under certain circumstances. 

6. Negative Discretion. In general, and subject to limited exceptions (as described in the Program), the Committee will have the right
to reduce or eliminate the Payment Amount that would otherwise be payable for the Performance Period if the Committee determines in its discretion that such reduction or elimination is appropriate and in the best interest of the
Company 
  

	2 	 [The Maximum Payment Amount will be included if established by the Committee in accordance with the terms of the Program at the time the Award is
granted.] 

  
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based on the Company’s unrestricted cash, cash equivalents, and short term investments and cash readily accessible under the Company’s unused lines of credit as of the end of the
Performance Period; provided, however, that any such reduction or elimination shall apply in a uniform and nondiscriminatory manner to all Participants who are otherwise entitled to receive a Payment Amount with respect to the Performance Period.

 7. Program and ICP Control. Capitalized terms used in this Award Notice are defined in the Program. The Program and the ICP are
hereby incorporated into this Award Notice by reference. All statements in this Award Notice are qualified in their entirety by reference to the Program and the ICP. If you have any questions, or wish to obtain a copy of the Program or the ICP,
please contact                     . 

  
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