Document:

Employee Matters Agreement

 Exhibit 10.2 
 FINAL VERSION 
  

 
 EMPLOYEE MATTERS AGREEMENT

 between 
 KRAFT FOODS INC. 
 and 

KRAFT FOODS GROUP, INC. 
 Dated as of September 27, 2012 
  

 

 TABLE OF CONTENTS 

 

							
	 	 	 	  	Page	 
		
	 ARTICLE I DEFINITIONS
	  	 	1	  
			
	 Section 1.1
	 	Table of Definitions	  	 	1	  
	 Section 1.2
	 	Certain Defined Terms	  	 	2	  
	 Section 1.3
	 	Other Capitalized Terms	  	 	9	  
		
	 ARTICLE II GENERAL PRINCIPLES; EMPLOYEE TRANSFERS
	  	 	9	  
			
	 Section 2.1
	 	SnackCo Group Employee Liabilities	  	 	9	  
	 Section 2.2
	 	GroceryCo Group Employee Liabilities	  	 	9	  
	 Section 2.3
	 	SnackCo Benefit Plans/GroceryCo Benefit Plans	  	 	9	  
	 Section 2.4
	 	Plan-Related Litigation	  	 	10	  
	 Section 2.5
	 	Vacation and Sick Pay	  	 	10	  
	 Section 2.6
	 	Employee Transfers	  	 	10	  
	 Section 2.7
	 	Annual Bonuses	  	 	11	  
	 Section 2.8
	 	Seconded Employees	  	 	11	  
	 Section 2.9
	 	Certain Canadian Matters	  	 	12	  
		
	 ARTICLE III SERVICE CREDIT
	  	 	13	  
			
	 Section 3.1
	 	Service Credit for Employee Transfers	  	 	13	  
	 Section 3.2
	 	SnackCo Benefit Plans	  	 	13	  
	 Section 3.3
	 	GroceryCo Benefit Plans	  	 	13	  
		
	 ARTICLE IV CERTAIN WELFARE BENEFIT PLAN MATTERS
	  	 	14	  
			
	 Section 4.1
	 	SnackCo Retained Welfare Plans	  	 	14	  
	 Section 4.2
	 	SnackCo Spinoff Welfare Plans	  	 	14	  
	 Section 4.3
	 	Continuation of Elections	  	 	14	  
	 Section 4.4
	 	Deductibles and Other Cost-Sharing Provisions	  	 	15	  
	 Section 4.5
	 	Flexible Spending Account Treatment	  	 	15	  
	 Section 4.6
	 	Workers' Compensation	  	 	15	  
		
	 ARTICLE V TAX-QUALIFIED DEFINED BENEFIT PLANS
	  	 	15	  
			
	 Section 5.1
	 	SnackCo Spinoff DB Plans	  	 	15	  
	 Section 5.2
	 	Continuation of Elections	  	 	17	  
		
	 ARTICLE VI U.S. TAX-QUALIFIED DEFINED CONTRIBUTION PLANS
	  	 	17	  
			
	 Section 6.1
	 	SnackCo Retained Defined Contribution Plans	  	 	17	  
	 Section 6.2
	 	SnackCo Spinoff DC Plans	  	 	18	  
	 Section 6.3
	 	Continuation of Elections	  	 	19	  
	 Section 6.4
	 	Contributions Due	  	 	19	  

  
 i 

 TABLE OF CONTENTS 

(Continued) 
  

							
	 	 	 	  	Page	 
		
	ARTICLE VII NONQUALIFIED RETIREMENT PLANS	  	 	20	  
			
	 Section 7.1
	 	SnackCo Retained Nonqualified Plans	  	 	20	  
	 Section 7.2
	 	SnackCo Spinoff Nonqualified Plans	  	 	20	  
	 Section 7.3
	 	General Foods Plan	  	 	22	  
	 Section 7.4
	 	No Distributions on Separation	  	 	22	  
	 Section 7.5
	 	Section 409A	  	 	22	  
	 Section 7.6
	 	Continuation of Elections	  	 	22	  
	 Section 7.7
	 	Delayed Transfer Employees	  	 	22	  
	 Section 7.8
	 	Kraft Foods Inc. Directors’ Plans	  	 	22	  
		
	ARTICLE VIII KRAFT FOODS EQUITY COMPENSATION AWARDS	  	 	23	  
			
	 Section 8.1
	 	Outstanding Kraft Foods Equity Compensation Awards	  	 	23	  
	 Section 8.2
	 	Tax Withholding, Reporting and Deductions	  	 	27	  
	 Section 8.3
	 	Employment Treatment	  	 	28	  
	 Section 8.4
	 	Payment of Option Exercise Prices	  	 	28	  
	 Section 8.5
	 	Dividends/Dividend Equivalents	  	 	29	  
	 Section 8.6
	 	Equity Award Administration	  	 	29	  
	 Section 8.7
	 	Forfeiture-Related Payments	  	 	29	  
	 Section 8.8
	 	Registration	  	 	29	  
	 Section 8.9
	 	Non-Employee Directors' Stock Units	  	 	30	  
		
	ARTICLE IX BENEFIT PLAN REIMBURSEMENTS, BENEFIT PLAN THIRD-PARTY CLAIMS	  	 	31	  
			
	 Section 9.1
	 	General Principles	  	 	31	  
	 Section 9.2
	 	Benefit Plan Third-Party Claims	  	 	31	  
		
	ARTICLE X INDEMNIFICATION	  	 	31	  
			
	 Section 10.1
	 	Indemnification	  	 	31	  
		
	ARTICLE XI COOPERATION	  	 	32	  
			
	 Section 11.1
	 	Cooperation	  	 	32	  

  
 ii 

 TABLE OF CONTENTS 

(Continued) 
  

							
	 	 	 	  	Page	 
		
	 ARTICLE XII MISCELLANEOUS
	  	 	32	  
			
	 Section 12.1
	 	Vendor Contracts	  	 	32	  
	 Section 12.2
	 	Further Assurances	  	 	32	  
	 Section 12.3
	 	Employment Taxes Withholding Reporting Responsibility	  	 	32	  
	 Section 12.4
	 	Data Privacy	  	 	33	  
	 Section 12.5
	 	Third Party Beneficiaries	  	 	33	  
	 Section 12.6
	 	Effect if Distribution Does Not Occur	  	 	33	  
	 Section 12.7
	 	Incorporation of Separation Agreement Provisions	  	 	33	  
	 Section 12.8
	 	No Representation or Warranty	  	 	33	  
		 		  			
		 		  			
		 		  			
		 		  			
		 		  			
	
	 Schedule 2.3: Material SnackCo Benefit Plans
 Schedule 4.1: SnackCo Retained Welfare Plans
 Schedule 4.2: Split Welfare Plans

Schedule 5.1(a): Split DB Plans
 Schedule 5.1(b):
SnackCo Spinoff DB Plans Participating in the SnackCo Master DB Trust
 Schedule 6.2(a): Split DC Plans

Schedule 6.2(b): SnackCo Spinoff DC Plans Participating in the SnackCo Master DC Trust
 Schedule 7.1(a): SnackCo Retained Nonqualified Plans
 Schedule 7.2(a): Split Nonqualified
Plans
 Schedule 7.2(b): SnackCo Spinoff Nonqualified Plans
	   

  
   

  
   

  
   

  
   

  

  
 iii

 EMPLOYEE MATTERS AGREEMENT 

EMPLOYEE MATTERS AGREEMENT, dated as of September 27, 2012 (this “Employee Matters Agreement” ), between Kraft Foods
Inc., a Virginia corporation (“Kraft Foods Inc.” or “SnackCo”), and Kraft Foods Group, Inc., a Virginia corporation (“GroceryCo” ). 

RECITALS 

A. The parties to this Employee Matters Agreement have entered into the Separation and Distribution Agreement (the “Separation
Agreement” ), dated as of the date hereof, pursuant to which Kraft Foods Inc. intends to distribute to its shareholders, on a pro rata basis, all the outstanding shares of common stock, no par value, of GroceryCo then owned by Kraft Foods
Inc. (the “Distribution”). 
 B. The parties wish to set forth their agreements as to certain matters regarding
the treatment of, and the compensation and employee benefits provided to, current and former employees of SnackCo and GroceryCo and their Subsidiaries. 
 AGREEMENT 
 In consideration of the foregoing and the mutual covenants and
agreements herein contained, and intending to be legally bound hereby, the parties agree as follows, effective as of the Distribution Date: 
 ARTICLE I 
 DEFINITIONS 

Section 1.1 Table of Definitions. The following terms have the meanings set forth on the pages referenced below: 

 

					
	 Definition
	  	Page	 
	 Affiliate
	  	 	2	  
	 Applicable Transfer Date
	  	 	10	  
	 Benefit Plan
	  	 	3	  
	 Delayed Transfer Employee
	  	 	10	  
	 Employee Matters Agreement
	  	 	1	  
	 Employment Agreement
	  	 	3	  
	 ERISA
	  	 	3	  
	 Estimated Retirement Plan Transfer Amount
	  	 	16	  
	 Fair Value
	  	 	3	  
	 Final Nonqualified Plan Transfer Amount
	  	 	21	  
	 Final Nonqualified Plan Transfer Date
	  	 	21	  
	 Final Retirement Plan Transfer Amount
	  	 	16	  
	 Final Transfer Date
	  	 	16	  

 

					
	 Definition
	  	Page	 
	 Former Cadbury Employee
	  	 	3	  
	 Former GroceryCo Business Employee
	  	 	4	  
	 Former SnackCo Business Employee
	  	 	4	  
	 GroceryCo
	  	 	1	  
	 GroceryCo Benefit Plan
	  	 	4	  
	 GroceryCo Common Stock
	  	 	4	  
	 GroceryCo Deferred Stock Unit
	  	 	4	  
	 GroceryCo Director
	  	 	30	  
	 GroceryCo Employee
	  	 	4	  
	 GroceryCo Employment Agreement
	  	 	5	  
	 GroceryCo Equity Compensation Award
	  	 	5	  
	 GroceryCo Master DB Trust
	  	 	16	  
	 GroceryCo Option
	  	 	5	  

 
 

 

					
	 GroceryCo Performance Incentive Plans
	  	 	5	  
	 GroceryCo Performance Share
	  	 	5	  
	 GroceryCo Price
	  	 	5	  
	 GroceryCo Rabbi Trusts
	  	 	21	  
	 GroceryCo Restricted Share
	  	 	5	  
	 GroceryCo SAR
	  	 	5	  
	 GroceryCo Seconded Employees
	  	 	11	  
	 GroceryCo Spinoff Welfare Plans
	  	 	14	  
	 GroceryCo Transferees
	  	 	11	  
	 GroceryCo Welfare Plan
	  	 	5	  
	 Initial Nonqualified Plan Transfer Amount
	  	 	21	  
	 Intrinsic Value
	  	 	5	  
	 Kraft Foods Common Stock
	  	 	6	  
	 Kraft Foods Deferred Stock Unit
	  	 	6	  
	 Kraft Foods Director Plans
	  	 	22	  
	 Kraft Foods Equity Compensation Award
	  	 	6	  
	 Kraft Foods Inc.
	  	 	1	  
	 Kraft Foods Option
	  	 	6	  
	 Kraft Foods Performance Incentive Plans
	  	 	6	  
	 Kraft Foods Performance Share
	  	 	6	  
	 Kraft Foods Pre-Adjustment Price
	  	 	6	  
	 Kraft Foods Restricted Share
	  	 	6	  
	 Kraft Foods SAR
	  	 	6	  
	 Liabilities
	  	 	6	  
	 Nonqualified Plan True-Up Amount
	  	 	21	  
	 Option Conversion Ratio
	  	 	7	  
	 Original Group
	  	 	13	  
	 Plan Payee
	  	 	7	  
	 Puerto Rico Savings Plans
	  	 	18	  
	 Seconded Employees
	  	 	11	  
	 Separation Agreement
	  	 	1	  
	 SnackCo
	  	 	1	  

					
	 SnackCo Benefit Plans
	  	 	7	  
	 SnackCo Common Stock
	  	 	7	  
	 SnackCo Deferred Stock Unit
	  	 	7	  
	 SnackCo Director
	  	 	30	  
	 SnackCo Employee
	  	 	7	  
	 SnackCo Employment Agreement
	  	 	7	  
	 SnackCo Equity Compensation Award
	  	 	7	  
	 SnackCo Master DB Trust
	  	 	16	  
	 SnackCo Master DC Trust
	  	 	18	  
	 SnackCo Option
	  	 	8	  
	 SnackCo Performance Share
	  	 	8	  
	 SnackCo Price
	  	 	8	  
	 SnackCo Restricted Share
	  	 	8	  
	 SnackCo Retained Benefit Plan
	  	 	8	  
	 SnackCo Retained Nonqualified Plans
	  	 	20	  
	 SnackCo Retained Welfare Plans
	  	 	14	  
	 SnackCo SAR
	  	 	8	  
	 SnackCo Seconded Employees
	  	 	11	  
	 SnackCo Spinoff DB Plans
	  	 	15	  
	 SnackCo Spinoff DC Plans
	  	 	18	  
	 SnackCo Spinoff Nonqualified Plans
	  	 	20	  
	 SnackCo Spinoff Plans
	  	 	8	  
	 SnackCo Transferees
	  	 	11	  
	 SnackCo Welfare Plan
	  	 	8	  
	 Split DB Plans
	  	 	15	  
	 Split DC Plans
	  	 	18	  
	 Split Nonqualified Plans
	  	 	20	  
	 Split Plans
	  	 	8	  
	 Split Welfare Plans
	  	 	14	  
	 Temporary Employment Period
	  	 	11	  
	 Transferee Group
	  	 	13	  
	 True-Up Amount
	  	 	16	  
	 Vendor Contract
	  	 	32	  
	 Welfare Plan
	  	 	8	  
	 Workers’ Compensation Event
	  	 	9	  

 
 

  
 Section 1.2
Certain Defined Terms. For the purposes of this Employee Matters Agreement: 
 “Affiliate” of any Person
means a Person that controls, is controlled by, or is under common control with such Person; provided, however, that for purposes of this Employee Matters Agreement, from and after the Distribution, none of the SnackCo Entities shall be deemed to be
an Affiliate of any GroceryCo Entity and none of the 

  
 2 

 
GroceryCo Entities shall be deemed to be an Affiliate of any SnackCo Entity. As used in this definition of “Affiliate,” “control” means the possession, directly or indirectly,
of the power to direct or cause the direction of the management and policies of such entity, whether through ownership of voting securities or other interests, by contract or otherwise. 

“Benefit Plan” means, with respect to an entity, each plan, program, policy, agreement, arrangement or understanding that
is maintained primarily for the benefit of employees in the United States or Puerto Rico and is a deferred compensation, executive compensation, incentive bonus or other bonus, pension, profit sharing, savings, retirement, severance pay, salary
continuation, life, death benefit, health, hospitalization, sick leave, vacation pay, disability or accident insurance or other employee benefit plan, program, agreement or arrangement, including any “employee benefit plan” (as defined in
Section 3(3) of ERISA) sponsored, maintained or contributed to by such entity or to which such entity is a party or under which such entity has any obligation; provided that no Kraft Foods Equity Compensation Award, nor any plan under which any
such Kraft Foods Equity Compensation Award is granted, shall constitute a “Benefit Plan” under this Employee Matters Agreement. In addition, no Employment Agreement shall constitute a Benefit Plan for purposes hereof. 

“Distribution Date” means the date, determined by the Kraft Foods Inc. Board of Directors, on which the Distribution
occurs. 
 “Distribution Ratio” means the number of shares of GroceryCo Common Stock to be distributed in
respect of each share of Kraft Foods Common Stock in the Distribution, which ratio shall be determined by the Kraft Foods Inc. Board of Directors prior to the Record Date. 
 “Employment Agreement” means any individual employment, retention, consulting, change in control, split dollar life insurance, sale bonus, incentive bonus, severance or other individual
compensatory agreement between any current or former employee and Kraft Foods Inc. or any of its Affiliates. 

“ERISA” means the Employee Retirement Income Security Act of 1974, as amended. 

“Fair Value” means, in the case of GroceryCo Options and SnackCo Options, the anticipated value of the options,
determined using the Modified Black-Scholes option pricing model used by Kraft Foods Inc. in the preparation of its most recent annual or quarterly financial reporting prepared before the Distribution Date with such modifications as may be
determined before the Distribution Date by Kraft Foods Inc. 
 “Former Cadbury Employee” means any individual
who (i) was employed by Cadbury Limited (formerly Cadbury plc) or an Affiliate of Cadbury Limited prior to the acquisition by Kraft Foods Inc. of the outstanding ordinary shares of Cadbury Limited, and (ii) terminated employment with Kraft
Foods Inc. and its Affiliates (or the predecessors thereof, including Cadbury Limited and its Affiliates) prior to the close of business on the Distribution Date. 

  
 3 

 “Former GroceryCo Business Employee” means any individual who
(i) before the close of business on the Distribution Date retired or otherwise separated from service from Kraft Foods Inc. and its Affiliates, and (ii) is not a Former SnackCo Business Employee or a Former Cadbury Employee; provided,
however, that any individual who otherwise would be treated as a Former SnackCo Business Employee hereunder shall be treated as a Former GroceryCo Business Employee if such individual is receiving or is eligible to commence receiving severance
benefits from Kraft Foods Inc. or an Affiliate immediately prior to the Distribution Date. 
 “Former SnackCo Business
Employee” means any individual (i) who before the close of business on the Distribution Date retired or otherwise separated from service from Kraft Foods Inc. and its Affiliates, and (ii) whose last day worked with Kraft Foods
Inc. and its Affiliates prior to the close of business on the Distribution Date was with (A) the SnackCo Business, or (B) SnackCo or any Person that will be a direct or indirect Subsidiary of SnackCo immediately after the Distribution.
However, any individual who otherwise would be treated as a Former SnackCo Business Employee hereunder shall be treated as a Former GroceryCo Business Employee if such individual is receiving or is eligible to commence receiving severance benefits
from Kraft Foods Inc. or an Affiliate immediately prior to the Distribution Date. Except as specifically provided herein, and notwithstanding the immediately-preceding sentence, each Former Cadbury Employee shall also be treated as a Former SnackCo
Business Employee. 
 “GroceryCo Benefit Plan” means any Benefit Plan sponsored or maintained by any member of
the GroceryCo Group. GroceryCo Benefit Plan shall also mean any multiemployer plan (as defined in Section 3(37) of ERISA) to which any member of the GroceryCo Group contributes for the benefit of its employees. For the avoidance of doubt, no
member of the GroceryCo Group shall be deemed to sponsor or maintain any Benefit Plan if its relationship to such Benefit Plan is solely to administer such Benefit Plan or provide to SnackCo any reimbursement in respect of such Benefit Plan. The
GroceryCo Benefit Plans (excluding any multiemployer plans) shall be those Benefit Plans sponsored solely by one or more members of the GroceryCo Group following the Distribution Date. For the avoidance of doubt, no Benefit Plan sponsored or
maintained by Kraft Foods Inc. or its Affiliates outside the United States (including its territories) and Canada as of the Distribution Date shall be a GroceryCo Benefit Plan, and the GroceryCo Group shall have no liability with respect to any such
Benefit Plan. 
 “GroceryCo Common Stock” means the common stock, no par value, of GroceryCo. 

“GroceryCo Deferred Stock Unit” means a deferred stock obligation relating to GroceryCo Common Stock granted by GroceryCo
as of the Distribution Date under a GroceryCo Performance Incentive Plan pursuant to Section 8.1(a)(ii)(B). 

“GroceryCo Employee” means each individual who, as of the close of business on the Distribution Date, is employed by a
member of the GroceryCo Group (including, for the avoidance of doubt, any such individual who is on a leave of absence, whether paid or unpaid, from which such employee is permitted to return (in accordance with GroceryCo’s personnel
policies)). GroceryCo Employees also include GroceryCo Transferees, effective as of the Applicable Transfer Date. 

  
 4 

 “GroceryCo Employment Agreement” means any Employment Agreement to which
any member of the GroceryCo Group is a party. The GroceryCo Employment Agreements shall be the responsibility of one or more members of the GroceryCo Group following the Distribution Date. 

“GroceryCo Equity Compensation Award” means each GroceryCo Option, GroceryCo SAR, GroceryCo Performance Share, GroceryCo
Restricted Share or GroceryCo Deferred Stock Unit. 
 “GroceryCo Option” means an option to acquire GroceryCo
Common Stock granted by GroceryCo as of the Distribution Date under a GroceryCo Performance Incentive Plan pursuant to Section 8.1(a)(i)(B). 
 “GroceryCo Performance Incentive Plans” means the Kraft Foods Group, Inc. 2012 Performance Incentive Plan and any stock-based or other incentive plan identified by GroceryCo before the
Distribution Date. 
 “GroceryCo Performance Share” means performance-based awards of shares of GroceryCo Common
Stock granted by GroceryCo as of the Distribution Date under a GroceryCo Performance Incentive Plan pursuant to Section 8.1(a)(iii)(A). 
 “GroceryCo Price” means the Kraft Foods Pre-Adjustment Price multiplied by a fraction, (a) the numerator of which is the closing price of GroceryCo Common Stock on the NASDAQ Global
Select Market on the Distribution Date (as traded on the “when issued” market) and (b) the denominator of which is the sum of the numerator multiplied by the Distribution Ratio plus the closing price of SnackCo Common Stock on the
NASDAQ Global Select Market on the Distribution Date (as traded on the “when issued” market). 
 “GroceryCo
Restricted Share” means a share of restricted common stock relating to GroceryCo Common Stock granted by GroceryCo as of the Distribution Date under a GroceryCo Performance Incentive Plan pursuant to Section 8.1(a)(ii)(A). 

“GroceryCo SAR” means a cash-settled stock appreciation right based on the value of GroceryCo Common Stock granted by
GroceryCo as of the Distribution Date under a GroceryCo Performance Incentive Plan pursuant to Section 8.1(a)(i)(B). 

“GroceryCo Welfare Plan” means each GroceryCo Benefit Plan that is a Welfare Plan. 

“Intrinsic Value” means, with respect to each stock option and stock appreciation right, (i) the number of such
options or stock appreciation rights, multiplied by (ii) the difference between the exercise price of such options or stock appreciation rights and (A) for Kraft Foods Options and Kraft Foods SARs, the Kraft Foods Pre-Adjustment Price,
(B) for SnackCo Options and SnackCo SARs, the SnackCo Price, and (C) for GroceryCo Options and GroceryCo SARs, the GroceryCo Price. 

  
 5 

 “Kraft Foods Common Stock” means the Class A common stock, no par
value, of Kraft Foods Inc. 
 “Kraft Foods Deferred Stock Unit” means a deferred stock obligation relating to
Kraft Foods Common Stock granted by Kraft Foods Inc. under a Kraft Foods Performance Incentive Plan before the Distribution Date. 
 “Kraft Foods Equity Compensation Award” means each Kraft Foods Option, Kraft Foods SAR, Kraft Foods Performance Share, Kraft Foods Restricted Share or Kraft Foods Deferred Stock Unit.

 “Kraft Foods Option” means an option to acquire Kraft Foods Common Stock granted by Kraft Foods Inc. under a
Kraft Foods Performance Incentive Plan before the Distribution Date. 
 “Kraft Foods Performance Incentive
Plans” means any of the Kraft Foods Inc. 2001 Performance Incentive Plan, the Kraft Foods Inc. 2005 Performance Incentive Plan, the Kraft Foods Inc. Amended and Restated 2005 Performance Incentive Plan, the Kraft Foods Inc. 2001
Compensation Plan for Non-Employee Directors, the Kraft Foods Inc. 2006 Stock Compensation Plan for Non-Employee Directors, the Kraft Foods Inc. Amended and Restated 2006 Stock Compensation Plan for Non-Employee Directors and any stock-based or
other incentive plan identified by Kraft Foods Inc. before the Distribution Date. 
 “Kraft Foods Performance
Share” means performance-based awards of shares of Kraft Foods Common Stock granted by Kraft Foods Inc. under a Kraft Foods Performance Incentive Plan before the Distribution Date. 

“Kraft Foods Pre-Adjustment Price” means the closing price of Kraft Foods Common Stock on the NASDAQ Global Select Market
on the Distribution Date (as traded on the “regular way” market). 
 “Kraft Foods Restricted Share”
means a share of restricted common stock granted by Kraft Foods Inc. under a Kraft Foods Performance Incentive Plan before the Distribution Date. 
 “Kraft Foods SAR” means a cash-settled stock appreciation right based on the value of Kraft Foods Common Stock granted by Kraft Foods Inc. under a Kraft Foods Performance Incentive Plan
before the Distribution Date. 
 “Liabilities” means any and all losses, claims, charges, debts, demands,
Actions, damages, obligations, payments, costs and expenses, sums of money, bonds, indemnities and similar obligations, penalties, covenants, contracts, controversies, agreements, promises, omissions, guarantees, make whole agreements and similar
obligations, and other liabilities, including all contractual obligations, whether absolute or 

  
 6 

 
contingent, inchoate or otherwise, matured or unmatured, liquidated or unliquidated, accrued or unaccrued, known or unknown, whenever arising, and including those arising under any Law, Action,
threatened or contemplated Action (including the costs and expenses of demands, assessments, judgments, settlements and compromises relating thereto and attorneys’ fees and any and all costs and expenses (including allocated costs of in-house
counsel and other personnel), whatsoever incurred in investigating, preparing or defending against any such Actions or threatened or contemplated Actions), order or consent decree of any Governmental Authority or any award of any arbitrator of any
kind, and those arising under any contract, commitment or undertaking, including those arising under this Employee Matters Agreement or incurred by a party hereto or thereto in connection with enforcing its rights to indemnification hereunder, in
each case, whether or not recorded or reflected or required to be recorded or reflected on the books and records or financial statements of any Person. 
 “Option Conversion Ratio” means the ratio of the pre-adjustment exercise price of the applicable Kraft Foods Option or Kraft Foods SAR to the Kraft Foods Pre-Adjustment Price. 

“Plan Payee” means, as to an individual who participates in a Benefit Plan, such individual’s dependents,
beneficiaries, alternate payees and alternate recipients, as applicable under such Benefit Plan. 
 “SnackCo Benefit
Plans” means the SnackCo Retained Benefit Plans and the SnackCo Spinoff Plans. 
 “SnackCo Common
Stock” means the Class A common stock, no par value, of SnackCo. 
 “SnackCo Deferred Stock Unit”
means a deferred stock obligation relating to SnackCo Common Stock relating to a Kraft Foods Deferred Stock Unit described in Section 8.1(a)(ii)(B). 
 “SnackCo Employee” means each individual who, as of the close of business on the Distribution Date, is employed by a member of the SnackCo Group (including, for the avoidance of doubt,
any such individual who is on a leave of absence, whether paid or unpaid, from which such employee is permitted to return (in accordance with SnackCo’s personnel policies)). SnackCo Employees also include SnackCo Transferees, effective as of
the Applicable Transfer Date. 
 “SnackCo Employment Agreement” means any Employment Agreement to which any
member of the SnackCo Group is a party and to which no member of the GroceryCo Group is a party. The SnackCo Employment Agreements shall be the sole responsibility of one or more members of the SnackCo Group following the Distribution Date.

 “SnackCo Equity Compensation Award” means each SnackCo Option, SnackCo SAR, SnackCo Performance Share,
SnackCo Restricted Share or SnackCo Deferred Stock Unit. 

  
 7 

 “SnackCo Option” means an option to acquire SnackCo Common Stock relating
to a Kraft Foods Option described in Section 8.1(a)(i)(A). 
 “SnackCo Performance Share” means performance
shares of SnackCo Common Stock granted by SnackCo as of the Distribution Date under a SnackCo Performance Incentive Plan pursuant to Section 8.1(a)(iii)(B). 
 “SnackCo Price” means the Kraft Foods Pre-Adjustment Price multiplied by a fraction, (a) the numerator of which is the closing price of SnackCo Common Stock on the NASDAQ Global
Select Market on the Distribution Date (as traded on the “when issued” market) and (b) the denominator of which is the sum of the numerator plus the closing price of GroceryCo Common Stock on the NASDAQ Global Select Market on the
Distribution Date (as traded on the “when issued” market) multiplied by the Distribution Ratio. 
 “SnackCo
Restricted Share” means a share of restricted common stock with respect to SnackCo Common Stock relating to Kraft Foods Restricted Shares pursuant to Section 8.1(a)(ii)(A). 

“SnackCo Retained Benefit Plan” means any Benefit Plan that, as of the close of business on the day before the
Distribution Date, is sponsored or maintained solely by any member of the SnackCo Group. SnackCo Retained Benefit Plan shall also mean any multiemployer plan (as defined in Section 3(37) of ERISA) to which any member of the SnackCo Group
contributes for the benefit of its employees. For the avoidance of doubt, no member of the SnackCo Group shall be deemed to sponsor or maintain any Benefit Plan if its relationship to such Benefit Plan is solely to administer such Benefit Plan or
provide to GroceryCo any reimbursement in respect of such Benefit Plan. The SnackCo Retained Benefit Plans (excluding any multiemployer plans) shall be sponsored solely by one or more members of the SnackCo Group following the Distribution Date.

 “SnackCo SAR” means a cash-settled stock appreciation right with respect to SnackCo Common Stock relating to
a Kraft Foods SAR described in Section 8.1(a)(i)(A). 
 “SnackCo Spinoff Plans” means the SnackCo Spinoff
DB Plans, SnackCo Spinoff DC Plans, SnackCo Spinoff Nonqualified Plans and SnackCo Spinoff Welfare Plans. 
 “SnackCo
Welfare Plan” means each SnackCo Benefit Plan that is a Welfare Plan. 
 “Split Plans” means the Split
Welfare Plans, Split DB Plans, Split DC Plans and Split Nonqualified Plans. 
 “Welfare Plan” means each Benefit
Plan that provides life insurance, health care, dental care, vision care, employee assistance programs (EAP), accidental death and dismemberment insurance, disability, severance, vacation or other group welfare or fringe benefits and is an
“employee welfare benefit plan” as described in Section 3(1) of ERISA. 

  
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 “Workers’ Compensation Event” means the event, injury, illness or
condition giving rise to a workers’ compensation claim. 
 Section 1.3 Other Capitalized Terms. Capitalized terms
not defined in this Employee Matters Agreement shall have the meanings ascribed to them in the Separation Agreement. 

ARTICLE II 

GENERAL PRINCIPLES; EMPLOYEE TRANSFERS 
 Section 2.1 SnackCo Group Employee Liabilities. Except as specifically provided in this Employee Matters Agreement, the SnackCo Group shall be solely responsible for (i) all employment,
compensation and employee benefits Liabilities relating to SnackCo Employees and Former SnackCo Business Employees, (ii) all Liabilities arising under each SnackCo Benefit Plan and SnackCo Employment Agreement, (iii) except with respect to
matters covered by Article VIII hereof, all Liabilities arising before the Distribution Date with respect to employment outside the United States (including its territories) and Canada by current or former employees of Kraft Foods Inc. and its
Affiliates, and (iv) all Liabilities with respect to Benefit Plans maintained outside the United States (including its territories) and Canada (and the GroceryCo Group shall not retain or assume sponsorship of any such Benefit Plan).

 Section 2.2 GroceryCo Group Employee Liabilities. Except as specifically provided in this Employee Matters Agreement,
the GroceryCo Group shall be solely responsible for (i) all employment, compensation and employee benefits Liabilities relating to GroceryCo Employees and Former GroceryCo Business Employees, (ii) all Liabilities arising under each
GroceryCo Benefit Plan and GroceryCo Employment Agreement, and (iii) such obligations as are assigned to the GroceryCo Group pursuant to Article VIII hereof. 
 Section 2.3 SnackCo Benefit Plans/GroceryCo Benefit Plans. 
 (a) Schedule
2.3 sets forth a complete list of all material SnackCo Benefit Plans. Effective immediately prior to the Distribution, SnackCo or another member of the SnackCo Group shall, as applicable in accordance with this Employee Matters Agreement, adopt,
continue or, to the extent necessary, assume sponsorship of each SnackCo Benefit Plan, and the GroceryCo Group shall use reasonable efforts to transfer or cause to be transferred to SnackCo all plan documents, trust agreements, insurance policies,
administrative agreements, and other agreements and instruments reasonably required for the maintenance and administration of the SnackCo Benefit Plans. To facilitate SnackCo’s establishment of the SnackCo Spinoff Plans, GroceryCo shall, prior
to the Distribution, provide SnackCo with draft plan documents of the SnackCo Spinoff Plans for SnackCo’s review and consideration, but such plan documents shall ultimately be the responsibility of SnackCo.

  
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 (b) Effective as of the Distribution, the SnackCo Group shall be exclusively responsible for
administering each SnackCo Benefit Plan in accordance with its terms and for all obligations and liabilities with respect to the SnackCo Benefit Plans and all benefits owed to participants in the SnackCo Benefit Plans, whether arising before, on or
after the Distribution Date. Except as specifically provided herein, SnackCo shall not assume sponsorship, maintenance or administration of any Benefit Plan that is not a SnackCo Benefit Plan or receive or assume any assets or liabilities in
connection with any such Benefit Plan. 
 (c) Effective as of the Distribution, the GroceryCo Group shall be exclusively
responsible for administering each GroceryCo Benefit Plan in accordance with its terms and for all obligations and liabilities with respect to the GroceryCo Benefit Plans and all benefits owed to participants in the GroceryCo Benefit Plans, whether
arising before, on or after the Distribution Date. 
 Section 2.4 Plan-Related Litigation. Notwithstanding anything
herein to the contrary, the management of the defense of all litigation related to the GroceryCo Benefit Plans and the SnackCo Benefit Plans shall be governed by Article VI of the Separation Agreement, and this Employee Matters Agreement shall
govern the allocation of Liabilities related to any such litigation. 
 Section 2.5 Vacation and Sick Pay. The SnackCo
Group shall assume responsibility for accrued vacation and sick pay and any other paid time off attributable to SnackCo Employees and Former SnackCo Business Employees (i.e., with respect to Former SnackCo Business Employees, for vacation,
sick pay and other paid time off that has been accrued but not cashed out) as of the Distribution Date, or Applicable Transfer Date. The GroceryCo Group shall assume responsibility for accrued vacation and sick pay and any other paid time off
attributable to GroceryCo Employees and Former GroceryCo Business Employees (i.e., with respect to Former GroceryCo Business Employees, for vacation, sick pay and other paid time off that has been accrued but not cashed out) as of the
Distribution Date, or Applicable Transfer Date. 
 Section 2.6 Employee Transfers. Upon mutual agreement of GroceryCo and
SnackCo, any employee whose employment transfers within ninety (90) days after the Distribution Date from the SnackCo Group to the GroceryCo Group or from the GroceryCo Group to the SnackCo Group because they were inadvertently and erroneously
treated as employed by the wrong employer on the Distribution Date, and who was continuously employed by a member of the GroceryCo Group or the SnackCo Group (as applicable) from the Distribution Date through the date such employee commences active
employment with a member of the SnackCo Group or GroceryCo Group (as applicable) shall be a “Delayed Transfer Employee .” For purposes of this Employee Matters Agreement, the date on which a Delayed Transfer Employee actually
commences employment with the GroceryCo Group or the SnackCo Group (as applicable) is referred to as such individual’s “Applicable Transfer Date” and such Applicable Transfer Date shall, except as expressly provided herein and
in compliance with Law applicable to the Employee Plans, be treated as the Distribution Date for Delayed Transfer Employees where the Distribution Date is referenced in this Employee Matters Agreement. Notwithstanding anything herein to the
contrary, the mutual agreement with respect to, and Applicable Transfer Date of, any Delayed Transfer Employee must occur on or before ninety (90) days after the Distribution Date. 

  
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For purposes of this Employee Matters Agreement, Delayed Transfer Employees who transfer from the SnackCo Group to the GroceryCo Group are referred to as “GroceryCo Transferees”
and Delayed Transfer Employees who transfer from the GroceryCo Group to the SnackCo Group are referred to as “SnackCo Transferees”. 
 Section 2.7 Annual Bonuses. The SnackCo Group shall be solely responsible for all annual bonuses earned by SnackCo Employees and Former SnackCo Business Employees (i.e., for accrued but
unpaid bonuses for Former SnackCo Business Employees) with respect to periods ending on or after January 1, 2012. The GroceryCo Group shall be solely responsible for all annual bonuses earned by GroceryCo Employees and Former GroceryCo
Business Employees (i.e., for accrued but unpaid bonuses for Former GroceryCo Business Employees) with respect to periods ending on or after January 1, 2012.
 Section 2.8 Seconded Employees. 
 (a) Prior to the Distribution Date, the
parties shall mutually agree to, and identify, the (i) employees the parties intend will ultimately be employed by the SnackCo Group but who will be seconded to the GroceryCo Group immediately following the Distribution Date (“SnackCo
Seconded Employees”), and (ii) employees the parties intend will ultimately be employed by the GroceryCo Group but who will be seconded to the SnackCo Group immediately following the Distribution Date (“GroceryCo Seconded
Employees” and, collectively with the SnackCo Seconded Employees, the “Seconded Employees”). The period during which a GroceryCo Seconded Employee is performing services for SnackCo or a SnackCo Seconded Employee is
performing services for GroceryCo is referred to herein as the “Temporary Employment Period”. The Temporary Employment Period is intended to be a short-term assignment and shall not exceed two (2) years following the
Distribution Date or such shorter time as agreed by the parties with respect to a particular Seconded Employee. 
 (b) During
the Temporary Employment Period, with respect to Seconded Employees, except as provided in Section 2.8(c), (i) GroceryCo Seconded Employees shall receive base salary, bonuses, incentive awards, employee benefits and other terms and
conditions of employment substantially similar to those of GroceryCo Employees at a similar level and GroceryCo shall be solely responsible for all employment taxes with respect to the GroceryCo Seconded Employees, and (ii) SnackCo Seconded
Employees shall receive base salary, bonuses, incentive awards, employee benefits and other terms and conditions of employment substantially similar to those of SnackCo Employees at a similar level and SnackCo shall be solely responsible for all
employment taxes with respect to the SnackCo Seconded Employees. GroceryCo shall provide SnackCo a monthly invoice detailing the cash compensation, direct cost of employee benefits, and employment taxes paid with respect to the GroceryCo Seconded
Employees it employed during the month, and SnackCo shall reimburse GroceryCo for such amounts within sixty (60) days following receipt of such invoice. SnackCo shall provide GroceryCo a monthly invoice detailing the cash compensation, direct
cost of employee benefits, and employment taxes paid with respect to the SnackCo Seconded Employees it employed during the month, and GroceryCo shall reimburse SnackCo for such amounts within sixty (60) days following receipt of such invoice.
Equity incentive awards, if any, shall be provided by GroceryCo to GroceryCo Seconded Employees and by SnackCo to SnackCo Seconded Employees. 

  
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 (c) During the Temporary Employment Period, SnackCo Seconded Employees who are not United
States citizens or residents will remain on the payroll systems of their home countries and receive base salary, bonuses, employee benefits and other terms and conditions substantially similar to those of employees employed by the same entity at a
similar level in their home countries. SnackCo shall provide GroceryCo a monthly invoice detailing the cash compensation, direct cost of employee benefits, and employment taxes paid with respect to such SnackCo Seconded Employees it employed during
the month, and GroceryCo shall reimburse SnackCo for such amounts within sixty (60) days following receipt of such invoice. 

(d) Immediately following the end of the applicable Temporary Employment Period, the GroceryCo Group shall return each GroceryCo Seconded
Employee and the SnackCo Group shall return each SnackCo Seconded Employee to a position, in each case with substantially similar terms and conditions of employment as for similarly-situated employees of the GroceryCo Group or the SnackCo Group,
respectively. In the event that the GroceryCo Group offers employment to a SnackCo Seconded Employee or the SnackCo Group offers employment to a GroceryCo Seconded Employee immediately following the end of the applicable Temporary Employment Period,
each such employee shall be treated as a newly hired employee of the GroceryCo Group or the SnackCo Group, respectively, for Benefit Plan purposes. 
 Section 2.9 Certain Canadian Matters. Mondelez Canada Inc. and Kraft Canada Inc. have entered into the Canadian Asset Transfer Agreement addressing the parties’ respective rights and
obligations with respect to certain of the matters addressed in this Employee Matters Agreement. Notwithstanding any other provision of this Employee Matters Agreement to the contrary, (a) Article 6 of the Canadian Asset Transfer Agreement
between Mondelez Canada Inc. and Kraft Canada Inc. shall govern the treatment of Canadian pension and benefits matters in lieu of Articles IV through VII hereof, and (b) nothing in this Employee Matters Agreement shall effect, constitute or
change the timing of (i) any transfer, assignment, conveyance or other disposition of, or any amendment, modification, supplement or other change of or to, any right, title, interest or benefits in any Assets owned or held by Kraft Canada Inc.,
Mondelez Canada Inc., any of their direct or indirect Subsidiaries (including partnerships), or any trust or plan settled or established by any of the foregoing, or (ii) any transfer, assumption, forgiveness or release of, or any amendment,
modification, supplement or other change of or to, any Liabilities of Kraft Canada Inc., Mondelez Canada Inc., any of their direct or indirect Subsidiaries (including partnerships), or any trust or plan settled or established by any of the
foregoing. For greater certainty, Kraft Foods Options held by persons who are residents of Canada or who worked in Canada at any time since the date that they were awarded a Kraft Foods Option shall be disposed of in exchange for SnackCo Options and
GroceryCo Options as provided in Section 8.1(a)(i). 

  
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 ARTICLE III 
 SERVICE CREDIT 
 Section 3.1 Service Credit for Employee Transfers.
The Benefit Plans shall provide the following service crediting rules effective as of the Distribution Date: 
 (a) If a Delayed
Transfer Employee becomes employed by a member of the SnackCo Group or GroceryCo Group on or before ninety (90) days after the Distribution then such Delayed Transfer Employee’s service with the GroceryCo Group or the SnackCo Group (as
applicable) following the Distribution shall be recognized for purposes of eligibility, vesting and pension credit under the appropriate SnackCo Benefit Plans or GroceryCo Benefit Plans as appropriate, subject to the terms of those plans.

 (b) If a former employee of the GroceryCo Group or the SnackCo Group (such Group, the “Original Group”)
(whether or not a Delayed Transfer Employee) becomes employed by a member of the other Group (such Group, the “Transferee Group” ) either (i) later than ninety (90) days after the Distribution, or (ii) without having been
continuously employed by a member of the Original Group from the Distribution through the date such former employee commences active employment with a member of the Transferee Group, then the Benefit Plans of the Transferee Group shall only
recognize for any purpose such individual’s service with the Original Group before or after the Distribution to the extent required by Law or provided under the terms of the applicable Benefit Plan. If a former employee is rehired by his or her
Original Group, then all such individual’s service shall be recognized by the Benefit Plans of the Original Group to the extent required by Law or provided by the terms of the applicable Benefit Plan. 

Section 3.2 SnackCo Benefit Plans. Subject to Section 3.1, from and after the Distribution Date, or Applicable Transfer Date,
SnackCo shall, and shall cause its Affiliates and successors to, provide credit under the SnackCo Benefit Plans to GroceryCo Employees who become employees of the SnackCo Group for their pre-Distribution (or, as applicable, pre-Applicable Transfer
Date) service with GroceryCo and its predecessors and Affiliates (including Kraft Foods Inc. and any of its Affiliates, the GroceryCo Group, and the SnackCo Group) for purposes of determining eligibility for vacation/paid time-off, 5-year bonus week
of paid time-off, service awards (for hourly employees) and short-term disability benefits consistent with the policies of Kraft Foods Inc. as of the date of this Employee Matters Agreement; provided, however, that service shall not be
recognized to the extent that such recognition would result in the duplication of benefits. 
 Section 3.3 GroceryCo Benefit
Plans. Subject to Section 3.1, from and after the Distribution Date, or Applicable Transfer Date, GroceryCo shall, and shall cause its Affiliates and successors to, provide credit under the GroceryCo Benefit Plans to SnackCo Employees who
become employees of the GroceryCo Group for their pre-Distribution (or, as applicable, pre-Applicable Transfer Date) service with SnackCo and its predecessors and Affiliates (including Kraft Foods Inc. and any of its Affiliates, the GroceryCo Group,
and the SnackCo Group) for purposes of determining eligibility for vacation/paid time-off, 5-year bonus week of paid time-off, service awards (for hourly employees) and short-term disability benefits consistent with the policies of Kraft Foods Inc.
as of the date of this Employee Matters Agreement; provided, however, that service shall not be recognized to the extent that such recognition would result in the duplication of benefits. 

  
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 ARTICLE IV 
 CERTAIN WELFARE BENEFIT PLAN MATTERS 
 Section 4.1 SnackCo Retained
Welfare Plans. SnackCo shall cause a member of the SnackCo Group to retain, or to the extent necessary, assume sponsorship of, the Welfare Plans listed on Schedule 4.1 (the “SnackCo Retained Welfare Plans” ) and take all
necessary actions to continue contributions to the SnackCo Retained Benefit Plans that are multiemployer Welfare Plans. To the extent necessary, prior to the Distribution, SnackCo shall cause a member of the SnackCo Group to assume sponsorship of
the SnackCo Retained Welfare Plans. GroceryCo shall use reasonable efforts to transfer or cause to be transferred to a member of the SnackCo Group all plan documents, trust agreements, insurance policies, administrative agreements and other
agreements and instruments in the possession of the members of the GroceryCo Group that are reasonably required for the maintenance and administration of the SnackCo Retained Welfare Plans. From and after the Distribution Date, the SnackCo Group
shall be exclusively responsible for all obligations and liabilities with respect to the SnackCo Retained Welfare Plans, and all benefits owed to participants in the SnackCo Retained Welfare Plans, whether accrued before, on or after the
Distribution Date. 
 Section 4.2 SnackCo Spinoff Welfare Plans. Effective not later than the Distribution, SnackCo or a
member of the SnackCo Group shall establish certain welfare benefit plans (such plans, the “SnackCo Spinoff Welfare Plans” ). Each SnackCo Spinoff Welfare Plan shall have terms and features (including benefit coverage options and
employer contribution provisions) that are substantially identical to one of the Benefit Plans listed on Schedule 4.2 (such Benefit Plans, the “Split Welfare Plans” ) such that (for the avoidance of doubt) each Split Welfare
Plan is substantially replicated by a SnackCo Spinoff Welfare Plan. Each SnackCo Spinoff Welfare Plan shall assume all liability from the corresponding Split Welfare Plan with respect to, and shall provide benefits to, those SnackCo Employees and
Former Cadbury Employees and their respective Plan Payees who immediately prior to the Distribution were participating in, or entitled to present or future benefits under, the corresponding Split Welfare Plan. From and after the Distribution Date,
SnackCo and the SnackCo Group shall be solely and exclusively responsible for all obligations and liabilities with respect to, or in any way related to, the SnackCo Spinoff Welfare Plans, whether accrued before, on or after the Distribution Date.

 Section 4.3 Continuation of Elections. As of the Distribution Date, or Applicable Transfer Date, SnackCo shall cause
the SnackCo Spinoff Welfare Plans to recognize and maintain all elections and designations (including, without limitation, all coverage and contribution elections and beneficiary designations) in effect with respect to SnackCo Employees and Former
Cadbury Employees prior to the Distribution Date, or Applicable Transfer Date, under the corresponding Split Welfare Plan and apply such elections and designations under the SnackCo Spinoff Welfare Plans for the remainder of the period or periods
for which such elections or designations are by their original terms effective. 

  
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 Section 4.4 Deductibles and Other Cost-Sharing Provisions. As of the Distribution
Date, or Applicable Transfer Date, SnackCo shall cause the SnackCo Spinoff Welfare Plans to recognize all amounts applied to deductibles, co-payments and out-of-pocket maximums with respect to SnackCo Employees and Former Cadbury Employees under the
corresponding Split Welfare Plan during the plan year in which the Distribution or Applicable Transfer Date occurs, and the SnackCo Spinoff Welfare Plans will not impose any limitations on coverage for preexisting conditions other than such
limitations as were applicable under the corresponding Split Welfare Plan prior to the Distribution Date or Applicable Transfer Date. 
 Section 4.5 Flexible Spending Account Treatment. With respect to the portion of a Split Welfare Plan that consists of medical and dependent care flexible spending accounts, as of the Distribution,
SnackCo shall be solely responsible for all liabilities with respect to SnackCo Employees and Former Cadbury Employees, and the applicable SnackCo Spinoff Welfare Plan shall, as required under Section 4.3, give effect to the elections of
SnackCo Employees and Former Cadbury Employees (i.e., Former Cadbury Employees who elected “COBRA” with respect to their medical care flexible spending accounts) that were in effect under the corresponding Split Welfare Plan as of
the Distribution Date or Applicable Transfer Date. 
 Section 4.6 Workers’ Compensation. The SnackCo Group shall be
solely responsible for all United States (including its territories) workers’ compensation claims of (a) GroceryCo Employees and Former GroceryCo Business Employees with respect to Workers’ Compensation Events occurring before the
Distribution Date, and (b) SnackCo Employees and Former SnackCo Business Employees, regardless of when the Workers’ Compensation Events occur. The GroceryCo Group shall be solely responsible for all workers’ compensation claims of
GroceryCo Employees with respect to Workers’ Compensation Events occurring on or after the Distribution Date, except for claims that are defined by individual state workers’ compensation boards as “Cumulative Trauma” claims.
Cumulative Trauma claims are governed by Section 4.7(f) of the Separation Agreement. 
 ARTICLE V 

TAX-QUALIFIED DEFINED BENEFIT PLANS 
 Section 5.1 SnackCo Spinoff DB Plans. 
 (a) Effective as of the Distribution
Date, SnackCo or another member of the SnackCo Group shall assume certain defined benefit plans established effective September 1, 2012 that are intended to qualify under Code Section 401(a) or under Puerto Rico tax law, along with a related
master trust or trusts that is exempt under Code Section 501(a) (such plans and trusts, the “SnackCo Spinoff DB Plans” ). Each SnackCo Spinoff DB Plan shall have terms and features (including benefit accrual provisions) that
are substantially identical to one of the Benefit Plans listed on Schedule 5.1(a) (such Benefit Plans, the “Split DB Plans” ), such that (for the avoidance of doubt) each Split DB Plan is substantially replicated by a
corresponding SnackCo Spinoff DB Plan. Each SnackCo Spinoff DB Plan shall assume liability for all benefits accrued or earned (whether or not vested) by SnackCo Employees and Former Cadbury Employees and their respective Plan

  
 15 

 
Payees under the corresponding Split DB Plan as of the Distribution Date. SnackCo or a member of the SnackCo Group shall be solely responsible for taking all necessary, reasonable, and
appropriate actions (including the submission of the SnackCo Spinoff DB Plans to the Internal Revenue Service for a determination of Tax-qualified status) to establish, maintain and administer the SnackCo Spinoff DB Plans so that they are qualified
under Section 401(a) of the Code and that the related trusts thereunder are exempt under Section 501(a) of the Code. The portion of liabilities relating to SnackCo Employees and Former Cadbury Employees and their respective Plan Payees
shall cease to be liabilities of the applicable Split DB Plan, and shall be assumed by the corresponding SnackCo Spinoff DB Plan in accordance with this Section and Section 414(l) of the Code, Treasury Regulation Section 1.414(l)-1 and
Section 208 of ERISA. 
 (b) A master trust (the “SnackCo Master DB Trust”) has been established to hold
the assets of the SnackCo Spinoff DB Plans. The SnackCo Spinoff DB Plans that will participate in the SnackCo Master DB Trust effective as of the Distribution are specified on Schedule 5.1(b). Kraft Foods Inc. or a member of the SnackCo Group
shall cause its actuary to determine the estimated value, as of August 31, 2012, of the assets required to be held on behalf of each SnackCo SpinOff DB Plan in accordance with the assumptions and methodologies set forth in Treasury Regulation
Section 1.414(l)-1 and ERISA Section 4044 (the “Estimated Retirement Plan Transfer Amount” for each such plan). Prior to or as of the Distribution, GroceryCo or a member of the GroceryCo Group shall cause the master trust
for each Split DB Plan (the “GroceryCo Master DB Trust”) to transfer to the SnackCo Master DB Trust on behalf of each corresponding SnackCo Spinoff DB Plan an amount in cash or in-kind equal to the Estimated Retirement Plan Transfer
Amount for such plan, as adjusted for earnings based on actual earnings of the applicable Split DB Plan from September 1, 2012 through the actual date of transfer. 
 (c) Within 12 months following the Distribution Date, GroceryCo or another member of the GroceryCo Group shall cause its actuary to provide SnackCo with a revised calculation of the value, as of the
Distribution of the assets to be transferred to each SnackCo Spinoff DB Plan determined in accordance with the assumptions and methodologies set forth in Treasury Regulation Section 1.414(l)-1 and ERISA Section 4044 and reflecting any
Delayed Transfer Employees and their respective Applicable Transfer Dates and any demographic updates (the “Final Retirement Plan Transfer Amount” for each such SnackCo Spinoff DB Plan). Within 45 days of the receipt from the
actuary of the determination of the Final Retirement Plan Transfer Amount (determined as of September 1, 2012), GroceryCo shall cause each Split DB Plan to transfer to the corresponding SnackCo Spinoff DB Plan (the date of each such transfer, the
“Final Transfer Date” for each such plan) an amount in cash or in kind equal to (i) the Final Retirement Plan Transfer Amount, minus (ii) the sum of (A) the Estimated Retirement Plan Transfer Amount, and (B) the
aggregate amount of payments made from the Split DB Plan to SnackCo Employees and Former Cadbury Employees and their respective Plan Payees in order to satisfy any benefit obligation with respect to such participants following the Distribution, or
Applicable Transfer Date for Delayed Transfer Employees, plus (iii) any payments made from a SnackCo Spinoff DB Plan to a GroceryCo Transferee prior to when such GroceryCo Transferee transferred from the SnackCo Group to the GroceryCo Group
(such amount, the “True-Up Amount” ). However, if the True-Up Amount is a 

  
 16 

 
negative number with respect to any SnackCo Spinoff DB Plan, GroceryCo shall not be required to cause any such additional transfer and instead SnackCo shall be required to cause a transfer of
cash within 45 days of the receipt of written notification by SnackCo from such SnackCo Spinoff DB Plan to the corresponding Split DB Plan of the amount by which the sum of clauses (ii)(A) and (B) above, minus the amount in (iii) above,
exceeds the Final Retirement Plan Transfer Amount. The True-Up Amount or the amount described in the immediately-preceding sentence shall be adjusted to reflect actual earnings or losses of the Master DB Trust from which the assets are being
transferred from September 1, 2012 through the Final Transfer Date. The parties hereto acknowledge that the Split DB Plans’ transfer of the True-Up Amount to the corresponding SnackCo Spinoff DB Plans shall be in full settlement and
satisfaction of the obligations of GroceryCo and the Split DB Plans to transfer assets to the SnackCo Spinoff DB Plans pursuant to this Section. In the event that SnackCo is obligated to cause any SnackCo Spinoff DB Plan to reimburse the
corresponding Split DB Plan pursuant to this Section, such reimbursement or earnings calculation shall be performed in accordance with the same principles set forth herein with respect to the payment of the True-Up Amount. 

(d) From and after the Distribution Date, SnackCo and the members of the SnackCo Group shall be solely and exclusively responsible for all
obligations and liabilities with respect to, or in any way related to, the SnackCo Spinoff DB Plans, whether accrued before, on or after the Distribution Date. For the avoidance of doubt, the SnackCo Spinoff DB Plans shall have the sole and
exclusive obligation to restore the unvested accrued benefits attributable to any individual who becomes employed by a member of the SnackCo Group and whose employment with Kraft Foods Inc. or any of its Affiliates or a member of the GroceryCo Group
terminated on or before the Distribution at a time when such individual’s benefits under the Split DB Plan were not fully vested. Furthermore, the SnackCo Spinoff DB Plans shall have the sole obligation to restore accounts attributable to any
lost participants who were formerly employed in the SnackCo Business. 
 Section 5.2 Continuation of Elections. As of the
Distribution Date, or Applicable Transfer Date, SnackCo (acting directly or through a member of the SnackCo Group) shall cause the SnackCo Spinoff DB Plans to recognize and maintain all existing elections, including beneficiary designations, payment
form elections and rights of alternate payees under qualified domestic relations orders with respect to SnackCo Employees and Former Cadbury Employees and their respective Plan Payees under the corresponding Split DB Plan. 

ARTICLE VI 

U.S. TAX-QUALIFIED DEFINED CONTRIBUTION PLANS 
 Section 6.1 SnackCo Retained Defined Contribution Plans. Prior to the Distribution Date, SnackCo shall cause a member of the SnackCo Group to retain or, to the extent necessary, assume sponsorship
of the Cadbury Puerto Rico Savings Plan (and its related trust). GroceryCo shall use reasonable efforts to transfer or cause to be transferred to a member of the SnackCo Group all plan documents, trust agreements, insurance policies, administrative
agreements and other agreements and instruments in the possession of the members of the GroceryCo Group that are reasonably required for the maintenance 

  
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and administration of the Cadbury Puerto Rico Savings Plan. From and after the Distribution Date, the SnackCo Group shall be exclusively responsible for all obligations and liabilities with
respect to the Cadbury Puerto Rico Savings Plan, all assets of the Cadbury Puerto Rico Savings Plan, and all benefits owed to participants in the Cadbury Puerto Rico Savings Plan, whether accrued before, on or after the Distribution Date. GroceryCo
will retain sponsorship of the Kraft Puerto Rico Savings Plan (collectively with the Cadbury Puerto Rico Savings Plan, the “Puerto Rico Savings Plans” ) and shall be responsible for all obligations and liabilities thereunder. In the
event that a SnackCo Employee transfers employment to the GroceryCo Group or a GroceryCo Employee transfers employment to the SnackCo Group before or on the Distribution Date, his or her account under the applicable Puerto Rico Savings Plan shall be
transferred to the other Puerto Rico Savings Plan using the same principles as specified in Section 6.2(c) below. 

Section 6.2 SnackCo Spinoff DC Plans. 
 (a) Effective as of the Distribution Date, SnackCo or another member of the SnackCo Group shall assume certain defined contribution plans established effective September 1, 2012 that are intended to
qualify under Code Section 401(a), and a related master trust or trusts exempt under Code Section 501(a) (such plans and trusts, the “SnackCo Spinoff DC Plans” ). Each SnackCo Spinoff DC Plan shall have terms and features
(including employer contribution provisions) that are substantially identical to one of the Benefit Plans listed on Schedule 6.2(a) (such Benefit Plans, the “Split DC Plans” ) such that (for the avoidance of doubt) each Split
DC Plan is substantially replicated by a corresponding SnackCo Spinoff DC Plan. SnackCo or a member of the SnackCo Group shall be solely responsible for taking all necessary, reasonable, and appropriate actions (including the submission of the
SnackCo Spinoff DC Plans to the Internal Revenue Service for a determination of Tax-qualified status) to establish, maintain and administer the SnackCo Spinoff DC Plans so that they are qualified under Section 401(a) of the Code and that the
related trusts thereunder are exempt under Section 501(a) of the Code. Each SnackCo Spinoff DC Plan shall assume liability for all benefits accrued or earned (whether or not vested) by SnackCo Employees and Former Cadbury Employees and their
respective Plan Payees under the corresponding Split DC Plan as of the Distribution Date or Applicable Transfer Date. 
 (b) A
master trust (the “SnackCo Master DC Trust”) has been established to hold the assets of the SnackCo Spinoff DC Plans. The SnackCo Spinoff DC Plans that will participate in the SnackCo Master DC Trust effective as of the Distribution
are specified on Schedule 6.2(b). Kraft Foods Inc. or a member of the SnackCo Group shall cause the assets required to be held on behalf of each SnackCo SpinOff DC Plan to be transferred to the SnackCo Master DC Trust no later than the
business day before the Distribution Date. All such asset transfers shall equal the account balances of the affected participants and Plan Payees as of the Transfer Date and shall be in the same form of property as held under the trust for the
applicable Split DC Plan. On or as soon as reasonably practicable following the Distribution Date or Applicable Transfer Date, GroceryCo or another member of the GroceryCo Group shall cause each Split DC Plan to transfer to the applicable SnackCo
Spinoff DC Plan, and SnackCo or another member of the SnackCo Group shall cause such SnackCo Spinoff DC Plan to accept the transfer of, 

  
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the accounts, liabilities and related assets in such Split DC Plan attributable to SnackCo Employees and Former Cadbury Employees and their respective Plan Payees. The transfer of assets shall be
in cash or in kind (as determined by the transferor) and include outstanding loan balances and amounts forfeited by Former Cadbury Employees that have not yet been reallocated or applied to the payment of contributions or expenses and be conducted
in accordance with Code Section 414(l) and Treasury Regulation Section 1.414(1)-1 and Section 208 of ERISA. 
 (c)
On or as soon as reasonably practicable following the Applicable Transfer Date (but not later than thirty (30) days thereafter), SnackCo or a member of the SnackCo Group shall cause the accounts, related liabilities, and related assets in the
corresponding SnackCo Spinoff DC Plan(s) attributable to any GroceryCo Transferees and their respective Plan Payees (including any outstanding loan balances) to be transferred in cash or in-kind (as determined by the transferor) in accordance with
Code Section 414(l) and Treasury Regulation Section 1.414(l)-1 and Section 208 of ERISA to the applicable Split DC Plan(s). GroceryCo or another member of the GroceryCo Group shall cause the applicable Split DC Plan(s) to accept such
transfer of accounts, liabilities and assets. 
 (d) From and after the Distribution Date, except as specifically provided in
paragraph (c) above, SnackCo and the SnackCo Group shall be solely and exclusively responsible for all obligations and liabilities with respect to, or in any way related to, the SnackCo Spinoff DC Plans, whether accrued before, on or after the
Distribution Date. For the avoidance of doubt, the SnackCo Spinoff DC Plans shall have the sole and exclusive obligation to restore the unvested portion of any account attributable to any individual who becomes employed by a member of the SnackCo
Group and whose employment with Kraft Foods Inc. or any of its Affiliates, or a member of the GroceryCo Group terminated on or before the Distribution at a time when such individual’s benefits under the Split DC Plans were not fully vested.
Furthermore, the SnackCo Spinoff DC Plans shall have the sole obligation to restore accounts attributable to any lost participants who were formerly employed in the SnackCo Business. 

Section 6.3 Continuation of Elections. As of the Distribution Date, or Applicable Transfer Date, SnackCo (acting directly or
through a member of the SnackCo Group) shall cause the SnackCo Spinoff DC Plans to recognize and maintain all elections, including investment and payment form elections, beneficiary designations, and the rights of alternate payees under qualified
domestic relations orders with respect to SnackCo Employees and Former Cadbury Employees and their respective Plan Payees under the corresponding Split DC Plan. 
 Section 6.4 Contributions Due. All contributions payable to the Split DC Plans with respect to employee deferrals, matching contributions and employer contributions for SnackCo Employees through
the Distribution Date, determined in accordance with the terms and provisions of the Split DC Plans, ERISA and the Code, shall be paid by GroceryCo or another member of the GroceryCo Group to the appropriate Split DC Plan prior to the date of any
asset transfer described in Section 6.2. 

  
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 ARTICLE VII 
 NONQUALIFIED RETIREMENT PLANS 
 Section 7.1 SnackCo Retained
Nonqualified Plans. 
 (a) Prior to the Distribution Date, SnackCo shall cause a member of the SnackCo Group to retain or, to
the extent necessary, assume sponsorship of, the SnackCo Retained Nonqualified Plans set forth on Schedule 7.1(a) (the “SnackCo Retained Nonqualified Plans” ). GroceryCo shall use reasonable efforts to transfer or cause to be
transferred to a member of the SnackCo Group all plan documents, administrative agreements and other agreements and instruments in the possession of the members of the GroceryCo Group that are reasonably required for the maintenance and
administration of the SnackCo Retained Nonqualified Plans. From and after the Distribution Date, the SnackCo Group shall be exclusively responsible for all obligations and liabilities with respect to the SnackCo Retained Nonqualified Plans, and all
benefits owed to participants in the SnackCo Retained Nonqualified Plans, whether accrued before, on or after the Distribution Date. 
 (b) GroceryCo shall cause to be transferred to SnackCo the applicable rabbi trusts established to pay benefits under the SnackCo Retained Nonqualified Plans. 

Section 7.2 SnackCo Spinoff Nonqualified Plans. 
 (a) Effective as of the Distribution, SnackCo or another member of the SnackCo Group shall establish certain nonqualified retirement plans (such plans, the “SnackCo Spinoff Nonqualified
Plans” ). Each SnackCo Spinoff Nonqualified Plan shall have terms and features (including employer contribution provisions) that are substantially identical to one of the GroceryCo Benefit Plans listed on Schedule 7.2(a) (such plans,
the “Split Nonqualified Plans” ) such that (for the avoidance of doubt), each Split Nonqualified Plan is substantially replicated by a corresponding SnackCo Spinoff Nonqualified Plan. SnackCo or a member of the SnackCo Group shall
be solely responsible for taking all necessary, reasonable, and appropriate actions to establish, maintain and administer the SnackCo Spinoff Nonqualified Plans so that they do not result in adverse Tax consequences under Code Section 409A.
Each SnackCo Spinoff Nonqualified Plan shall assume liability for all benefits accrued or earned (whether or not vested) by SnackCo Employees and Former Cadbury Employees and their respective Plan Payees under the corresponding Split Nonqualified
Plan as of the Distribution Date. From and after the Distribution Date, SnackCo and the SnackCo Group shall be solely and exclusively responsible for all obligations and liabilities with respect to, or in any way related to, the SnackCo Spinoff
Nonqualified Plans, whether accrued before, on or after the Distribution Date. Furthermore, SnackCo and the SnackCo Group shall have the sole obligation to restore in the SnackCo Spinoff Nonqualified Plans benefits under the Split Nonqualified Plans
attributable to any lost participants who were formerly employed in the SnackCo Business. 

  
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 (b) Unless SnackCo and GroceryCo agree otherwise before the Distribution, prior to or on the
Distribution Date, GroceryCo or another member of the GroceryCo Group shall cause its actuary to determine the estimated value, as of the Distribution, of the amount of assets to be transferred from the rabbi trusts established to pay benefits under
one or more of the Split Nonqualified Plans (the “GroceryCo Rabbi Trusts” ) to one or more trusts established or maintained by SnackCo as designated by SnackCo with respect to the SnackCo Spinoff Nonqualified Plans specified on
Schedule 7.2(b) (the “Initial Nonqualified Plan Transfer Amount”). The Initial Nonqualified Plan Transfer Amount shall be determined by an actuary selected by the GroceryCo Group. 

(c) Within 12 months following the Distribution, GroceryCo or another member of the GroceryCo Group shall cause its actuary to provide
SnackCo with a revised calculation of the value, as of the Distribution, of the assets to be transferred with respect to each SnackCo Spinoff Nonqualified Plan specified on Schedule 7.2(b), as determined by the actuary selected by the
GroceryCo Group, and reflecting any Delayed Transfer Employees and their respective Applicable Transfer Dates and any demographic updates (the “Final Nonqualified Plan Transfer Amount” for each such plan). 

Within 45 days of the receipt from the actuary of the determination of the Final Nonqualified Plan Transfer Amount, GroceryCo shall cause
the applicable GroceryCo Rabbi Trust to transfer to a trust specified by SnackCo (the date of each such transfer, the “Final Nonqualified Plan Transfer Date” for each such plan) an amount in cash equal to (i) the Final
Nonqualified Plan Transfer Amount, minus (ii) the sum of (A) the Initial Nonqualified Plan Transfer Amount and (B) the aggregate amount of payments made pursuant to the Split Nonqualified Plan to SnackCo Employees, Delayed Transfer
Employees and their respective Plan Payees in order to satisfy any benefit obligation with respect to such participants following the Distribution, or Applicable Transfer Date for Delayed Transfer Employees, plus (iii) any payments made from a
SnackCo Spinoff Nonqualified Plan specified on Schedule 7.2(b) to a Delayed Transfer Employee prior to when such Delayed Transfer Employee transferred from the SnackCo Group to the GroceryCo Group (such amount the “Nonqualified Plan
True-Up Amount”). However, if the Nonqualified Plan True-Up Amount is a negative number with respect to any SnackCo Spinoff Nonqualified Plan, GroceryCo shall not be required to cause any such additional transfer and instead SnackCo shall
be required to cause a transfer of cash within 45 days of the receipt of written notification by GroceryCo from the relevant SnackCo trust to the GroceryCo Rabbi Trust specified by GroceryCo the amount by which the sum of clauses (ii)(A) and
(B) above, minus the amount in (iii) above, exceeds the Final Nonqualified Plan Transfer Amount. The Nonqualified Plan True-Up Amount or the amount described in the immediately-preceding sentence shall be adjusted to reflect earnings or
losses using the same principles described in Section 5.1(c). The parties hereto acknowledge that the GroceryCo Rabbi Trusts’ transfer of the Nonqualified Plan True-Up Amount to a SnackCo trust shall be in full settlement and satisfaction
of the obligations of GroceryCo and the GroceryCo Rabbi Trusts to transfer assets to SnackCo or any SnackCo trust pursuant to this Section 7.2(c). 
 (d) Except for individual grantor/secular trusts covering SnackCo Employees, no individual grantor/secular trusts shall be transferred to SnackCo. 

  
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 Section 7.3 General Foods Plan. GroceryCo shall retain sponsorship of, and shall be
responsible for all liabilities arising under, the General Foods Deferred Compensation Plan. The corporate-owned life insurance policies that fund benefit payments under such Plan shall remain the property of GroceryCo. 

Section 7.4 No Distributions on Separation. SnackCo and GroceryCo acknowledge that neither the Distribution nor any of the other
transactions contemplated by this Employee Matters Agreement, the Separation Agreement or the other Ancillary Agreements will trigger a payment or distribution of compensation under any Benefit Plan that is a nonqualified retirement plan for any
SnackCo Employee, GroceryCo Employee, former SnackCo Employee or Former GroceryCo Business Employee and, consequently, that the payment or distribution of any compensation to which any SnackCo Employee, GroceryCo Employee, former SnackCo Employee or
Former GroceryCo Business Employee is entitled under any such Benefit Plan will occur upon such individual’s separation from service from the SnackCo Group or the GroceryCo Group, as applicable, or at such other time as specified in the
applicable Benefit Plan. 
 Section 7.5 Section 409A. SnackCo and GroceryCo shall cooperate in good faith so that
the Distribution will not result in adverse Tax consequences under Code Section 409A to any current or former employee of any member of the SnackCo Group or any member of the GroceryCo Group, or their respective Plan Payees, in respect of his
or her benefits under any SnackCo Benefit Plan or GroceryCo Benefit Plan. 
 Section 7.6 Continuation of Elections. As of
the Distribution Date, or Applicable Transfer Date, SnackCo (acting directly or through a member of the SnackCo Group) shall cause each SnackCo Spinoff Nonqualified Plan to recognize and maintain all elections, including deferral, investment and
payment form elections, beneficiary designations, and the rights of alternate payees under qualified domestic relations orders with respect to SnackCo Employees and their Plan Payees under the corresponding Split Nonqualified Plan. 

Section 7.7 Delayed Transfer Employees. Any SnackCo Transferee shall be treated in the same manner as a SnackCo Employee under
this Article VII. As indicated in Section 2.6, such a SnackCo Transferee’s Applicable Transfer Date shall be treated as the Distribution Date. In addition, the GroceryCo Group shall assume and be solely responsible, pursuant to the terms
of the applicable Split Nonqualified Plan, for any benefits accrued by any GroceryCo Transferee under any SnackCo Spinoff Nonqualified Plan, and the SnackCo Group shall have no liability with respect thereto. 

Section 7.8 Kraft Foods Inc. Directors’ Plans. Kraft Foods Inc. has adopted the 2001 Kraft Foods Inc. Compensation Plan for
Non-Employee Directors, the Kraft Foods Inc. 2001 Stock Compensation Plan for Non-Employee Directors, the Kraft Foods Inc. 2006 Stock Compensation Plan for Non-Employee Directors and the Kraft Foods Inc. Amended and Restated 2006 Stock Compensation
Plan for Non-Employee Directors (collectively, the “Kraft Foods Director Plans”). Effective as of the Distribution Date, GroceryCo shall assume, under corresponding GroceryCo director plans, the accrued liability for deferred
amounts under the Kraft Foods Director Plans with respect to each 

  
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GroceryCo Director. Except as otherwise provided in Section 8.9, as soon as practicable following the Distribution Date, SnackCo shall pay to GroceryCo an amount equal to such accrued
liability (as determined for financial reporting purposes as of the close of business on the Distribution Date). 
 ARTICLE
VIII 
 KRAFT FOODS EQUITY COMPENSATION AWARDS 

Section 8.1 Outstanding Kraft Foods Equity Compensation Awards. 

(a) Each Kraft Foods Equity Compensation Award that is outstanding as of the Distribution Date shall be adjusted as described below, so
that each holder of a Kraft Foods Equity Compensation Award shall hold adjusted equity awards with respect to either a GroceryCo Equity Compensation Award, a SnackCo Equity Compensation Award or both; provided, however, that, effective immediately
prior to the Distribution, the Human Resources and Compensation Committee of the Board of Directors of Kraft Foods Inc. may provide for different adjustments with respect to some or all of a holder’s Kraft Foods Equity Compensation Awards. For
greater certainty, any adjustments made by the Human Resources and Compensation Committee of the Board of Directors of Kraft Foods Inc. shall be deemed incorporated by reference herein as if fully set forth below and shall be binding on the parties
hereto and their respective Subsidiaries. 
 (i) Each Kraft Foods Option or Kraft Foods SAR generally shall be
adjusted in the manner described below, effective as of the Distribution Date and immediately prior to the Distribution, so that each Kraft Foods Option and Kraft Foods SAR holder, respectively, shall hold SnackCo Options (or SnackCo SARs) and
GroceryCo Options (or GroceryCo SARs) in lieu of the Kraft Foods Options (or Kraft Foods SARs) previously held. The following procedure shall generally be applied to each Kraft Foods Option (or Kraft Foods SAR) with the same grant date and exercise
price held by each Kraft Foods Option (or Kraft Foods SAR) holder as of the Distribution Date. For the avoidance of doubt, the term “exercise price” refers to the amount payable by an option holder in order to acquire shares pursuant to a
stock option award and to the base share value from which the amount of appreciation due to a stock appreciation right holder upon exercise of such stock appreciation right shall be measured: 

(A) The SnackCo Option or SnackCo SAR shall have an exercise price equal to the SnackCo Price multiplied by the Option
Conversion Ratio. The number of SnackCo Options or SnackCo SARs shall equal the number of Kraft Foods Options or Kraft Foods SARs to which they relate. Such SnackCo Options and SnackCo SARs shall be subject to the same vesting requirements and dates
and other terms and conditions as the Kraft Foods Options or Kraft Foods SARs to which they relate. 

  
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 (B) The GroceryCo Options and GroceryCo SARs shall have an exercise price
equal to the GroceryCo Price multiplied by the Option Conversion Ratio. The number of GroceryCo Options and GroceryCo SARs shall equal the number of Kraft Foods Options or Kraft Foods SARs, as applicable, multiplied by the Distribution Ratio,
rounded down to the nearest whole option or stock appreciation right, as applicable. Such GroceryCo Options and GroceryCo SARs shall be subject to the same vesting requirements and dates and other terms and conditions as the Kraft Foods Options or
Kraft Foods SARs to which they relate. 
 (C) If the resulting aggregate Intrinsic Value of the SnackCo Options
or SnackCo SARs and GroceryCo Options or GroceryCo SARs is less than the Intrinsic Value of the corresponding Kraft Foods Options or Kraft Foods SARs, as the case may be, then the difference shall be paid to the option holder in cash, less any
applicable taxes, as soon as practicable following the Distribution Date. If the resulting aggregate Intrinsic Value of the SnackCo Options or SnackCo SARs and GroceryCo Options or GroceryCo SARs, as the case may be, is greater than the Intrinsic
Value of the Kraft Foods Options or Kraft Foods SARs, as the case may be, then the number of GroceryCo Options or GroceryCo SARs shall be reduced until the aggregate Intrinsic Value of the SnackCo Options or SnackCo SARs and GroceryCo Options or
GroceryCo SARs is less than or equal to the Intrinsic Value of the Kraft Foods Options or Kraft Foods SARs, as the case may be, and any difference shall be paid to the option or stock appreciation right holder in cash, less any applicable taxes, as
soon as practicable following the Distribution Date. Notwithstanding the foregoing, if the Intrinsic Value of the SnackCo Options or SnackCo SARs is negative, only Section 8.1(a)(i)(B) shall be applied. The cash payment described above shall be
made by SnackCo to individuals who are SnackCo Employees on the Distribution Date and by GroceryCo to all other holders. Notwithstanding the foregoing, no cash shall be paid to an option or stock appreciation right holder if Canadian tax would be
payable by the holder as a result of such cash payment. 
 (ii) With respect to Kraft Foods Restricted Shares and
Kraft Foods Deferred Stock Units: 
 (A) Each holder of Kraft Foods Restricted Shares will generally receive from
GroceryCo, as of the time of the Distribution Date and immediately prior to the Distribution, GroceryCo Restricted Shares determined in the same manner as for other shareholders of Kraft Foods Common Stock based on the Distribution Ratio, rounded
down to the nearest whole number of shares, with the value of any fractional share paid to the grantee in cash, less any applicable taxes, as soon as practicable following the Distribution Date (with such cash payment to be made by SnackCo to
individuals who are SnackCo Employees on the Distribution Date and by GroceryCo to all other holders). Notwithstanding the foregoing, (I) each holder of Kraft Foods Restricted Shares who is resident outside of the United States or who is employed
outside of the United States at the time of the Distribution will generally receive from GroceryCo GroceryCo Deferred Stock Units, in lieu of GroceryCo Restricted Stock, as provided in Section 8.1(a)(ii)(B); and (II) no cash shall be paid to a
holder of Kraft Foods Restricted Shares if Canadian tax would be payable by the holder as a result of such cash payment. Such GroceryCo Restricted Shares shall be subject to the same vesting requirements and dates and other terms and conditions as
the Kraft Foods 

  
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Restricted Shares to which they relate (including the right to receive dividends or other distributions paid on GroceryCo Common Stock). Each Kraft Foods Restricted Share shall continue to be one
SnackCo Restricted Share which shall be subject to the same vesting requirements and dates and other terms and conditions as the Kraft Foods Restricted Shares to which it relates. 

(B) Each holder of Kraft Foods Deferred Stock Units will generally receive from GroceryCo, as of the time of the
Distribution Date and immediately prior to the Distribution, GroceryCo Deferred Stock Units, determined in the same manner as for shareholders of Kraft Foods Common Stock based on the Distribution Ratio, rounded down to the nearest whole number of
shares, with the value of any fractional share paid to the grantee in cash, less any applicable taxes, as soon as practicable following the Distribution Date (with such cash payment to be made by SnackCo to individuals who are SnackCo Employees on
the Distribution Date and by GroceryCo to all other holders). Notwithstanding the foregoing, no cash shall be paid to a holder of Kraft Foods Deferred Stock Units if (I) Canadian tax would be payable by the holder as a result of such cash
payment, or (II) the holder is subject to U.S. federal income tax on the deferred stock units as of the Distribution Date and has attained normal retirement age (within the meaning of the Kraft Foods Deferred Stock Units agreement) or will attain
normal retirement age before the GroceryCo Deferred Stock Units become payable (or any other individual who holds Kraft Foods Deferred Stock Units that are subject to Code Section 409A). All GroceryCo Deferred Stock Units shall be subject to
the same vesting requirements and dates and other terms and conditions as the Kraft Foods Deferred Stock Units to which they relate (including the right to be credited with dividends or other distributions paid on GroceryCo Common Stock). Each Kraft
Foods Deferred Stock Unit shall continue to be a SnackCo Deferred Stock Unit which shall be subject to the same vesting requirements and dates and other terms and conditions as the Kraft Foods Deferred Stock Unit to which it relates. 

(iii) With respect to Kraft Foods Performance Shares: 

(A) An outstanding Kraft Foods Performance Share that, as of the Distribution Date, is held by any GroceryCo Employee,
shall be converted to a GroceryCo Performance Share. Each GroceryCo Performance Share shall be adjusted into a performance share award with respect to GroceryCo Common Stock. The adjustment of the number of target shares will be determined by
multiplying the target number of Kraft Foods Performance Shares by the fraction with the numerator equal to the Kraft Foods Pre-Adjustment Price and the denominator equal to the average of the closing stock price of GroceryCo Common Stock as
reported on the NASDAQ Global Select Market for five consecutive trading days beginning with the first trading day after the Distribution Date rounded down to the nearest whole number of shares. The performance criteria applicable to any GroceryCo
Performance Shares shall also be adjusted as determined by the Compensation Committee of GroceryCo’s Board of Directors to reflect the Distribution. 

  
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 (B) An outstanding Kraft Foods Performance Share that, as of the
Distribution Date, is held by any SnackCo Employee, shall be converted to a SnackCo Performance Share. Each SnackCo Performance Share shall be adjusted into a performance share award with respect to SnackCo Common Stock. The adjustment of the number
of target shares will be determined by multiplying the target number of Kraft Foods Performance Shares by the fraction with the numerator equal to the Kraft Foods Pre-Adjustment Price and the denominator equal to the average of the closing stock
price of SnackCo Common Stock as reported on the NASDAQ Global Select Market for five consecutive trading days beginning with the first trading day after the Distribution Date rounded down to the nearest whole number of shares. The performance
criteria applicable to any SnackCo Performance Shares shall also be adjusted as determined by the Human Resources and Compensation Committee of SnackCo’s Board of Directors to reflect the Distribution. 

(b) In the event a change in control (as defined in the applicable equity incentive plan or award agreement) occurs with respect to
GroceryCo, then (i) any accelerated vesting and/or exercisability applicable to GroceryCo Equity Compensation Awards held by GroceryCo Employees and Former GroceryCo Business Employees shall apply to the SnackCo Equity Compensation Awards then
held by such individuals, and (ii) all GroceryCo Equity Compensation Awards then held by SnackCo Employees and Former SnackCo Business Employees shall fully vest (and, to the extent applicable, become exercisable). In the event a change in
control (as defined in the applicable equity incentive plan or award agreement) occurs with respect to SnackCo, then (i) any accelerated vesting and/or exercisability applicable to SnackCo Equity Compensation Awards held by SnackCo Employees
and Former SnackCo Business Employees shall apply to the GroceryCo Equity Compensation Awards then held by such individuals, and (ii) all SnackCo Equity Compensation Awards then held by GroceryCo Employees and Former GroceryCo Business
Employees shall fully vest (and, to the extent applicable, become exercisable). 
 (c) Prior to the Distribution Date, GroceryCo
shall establish equity compensation plans, so that upon the Distribution, GroceryCo shall have in effect an equity compensation plan containing substantially the same terms as each original Kraft Foods Inc. equity compensation plan under which any
GroceryCo Equity Compensation Award or GroceryCo Performance Share was granted. From and after the Distribution Date, each GroceryCo Equity Compensation Award and GroceryCo Performance Share shall be subject to the terms of the applicable GroceryCo
equity compensation plan, the award agreement governing such GroceryCo Equity Compensation Award or GroceryCo Performance Share and any Employment Agreement to which the applicable holder is a party. From and after the Distribution Date, GroceryCo
shall retain, pay, perform, fulfill and discharge all Liabilities arising out of or relating to the GroceryCo Equity Compensation Awards. 

  
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 (d) In all events, the adjustments provided for in this Section 8.1 shall be made in a
manner that, as determined by Kraft Foods Inc., avoids adverse Tax consequences to holders under Code Section 409A. 

Section 8.2 Tax Withholding, Reporting and Deductions. 
 (a) The appropriate member of the SnackCo Group shall be responsible for all payroll taxes, withholding and reporting with respect to SnackCo Equity Compensation Awards and GroceryCo Equity Compensation
Awards held by SnackCo Employees and Former SnackCo Business Employees. The appropriate member of the GroceryCo Group shall be responsible for all payroll taxes, withholding and reporting with respect to SnackCo Equity Compensation Awards and
GroceryCo Equity Compensation Awards held by GroceryCo Employees and Former GroceryCo Business Employees. SnackCo and GroceryCo hereby designate the other party as an agent for withholding pursuant to IRS Revenue Procedure 70-6 and to accept such
designation to effectuate the intent of this Section 8.2(a). Notwithstanding the foregoing, to the extent any non-United States jurisdiction requires a different withholding methodology or requires a different party to withhold applicable
taxes, such withholdings shall be effected in accordance with applicable local law. 
 (b) With respect to the SnackCo Equity
Compensation Awards and GroceryCo Equity Compensation Awards held by SnackCo Employees or Former SnackCo Business Employees, the appropriate member of the SnackCo Group shall claim any federal, state and/or local tax deductions after the
Distribution Date, and no member of the GroceryCo Group shall claim any such deductions. With respect to the SnackCo Equity Compensation Awards and GroceryCo Equity Compensation Awards held by GroceryCo Employees or Former GroceryCo Business
Employees, the appropriate member of the GroceryCo Group shall claim any federal, state and/or local tax deductions after the Distribution Date, and no member of the SnackCo Group shall claim any such deductions. If either SnackCo or GroceryCo
determines in its reasonable judgment that there is a substantial likelihood that a tax deduction that was assigned to the SnackCo Group or the GroceryCo Group pursuant to this Section 8.2(b) will instead be available only to the other party
(whether as a result of a determination by the Internal Revenue Service or another tax authority, a change in the Code or the regulations or guidance thereunder, or otherwise), it shall notify the other party and both parties will negotiate in good
faith to resolve the issue in accordance with the following principle: the party entitled to the deduction shall pay to the other party an amount that places the other party in a financial position equivalent to the financial position the party
would have been in had the party received the deduction as intended under this Section 8.2(b). Such amount shall be paid within ninety (90) days after filing the last tax return necessary to make the determination described in the preceding
sentence. 
 (c) If SnackCo or GroceryCo determines in its reasonable judgment that any action required under this Article VIII
will not achieve the intended tax, accounting and legal results, including, without limitation, the intended results under Code Section 409A or FASB ASC Topic 718 – Stock Compensation, then at the request of SnackCo or GroceryCo, as
applicable, SnackCo and GroceryCo shall mutually cooperate in taking such actions as are necessary or appropriate to achieve such results, or most nearly achieve such results if the originally-intended results are not fully attainable. 

  
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 Section 8.3 Employment Treatment. 

(a) Continuous employment with the GroceryCo Group and the SnackCo Group following the Distribution Date shall be deemed to be continuing
service for purposes of vesting and exercisability for the GroceryCo Equity Compensation Awards and the SnackCo Equity Compensation Awards. However, in the event that a GroceryCo Employee terminates employment after the Distribution Date and becomes
employed by the SnackCo Group, for purposes of Article VIII, the GroceryCo Employee shall be deemed terminated and the terms and conditions of the applicable performance incentive plan under which grants were made shall apply. Similarly, in the
event that a SnackCo Employee terminates employment after the Distribution Date and becomes employed by the GroceryCo Group, for purposes of Article VIII, the SnackCo Employee shall be deemed terminated and the terms and conditions of the
performance incentive plan under which grants were made shall apply. Notwithstanding the foregoing, for purposes of this Article VIII only, if an individual is, by mutual agreement between the parties, scheduled to transfer employment shortly after
the Distribution Date between the GroceryCo Group and the SnackCo Group, such individual shall be treated as employed as of the Distribution Date and thereafter by the entity to which he or she is scheduled to transfer. In addition, a non-employee
member of the board of directors of SnackCo or GroceryCo shall be treated in a similar manner to that described in this Section 8.3(a). 
 (b) If, after the Distribution Date, SnackCo or GroceryCo identifies an administrative error in the individuals identified as holding SnackCo Equity Compensation Awards and GroceryCo Equity Compensation
Awards, the amount of such awards so held, the vesting level of such awards, or any other similar error, SnackCo and GroceryCo shall mutually cooperate in taking such actions as are necessary or appropriate to place, as nearly as reasonable
practicable, the individual and SnackCo and GroceryCo in the position in which they would have been had the error not occurred. 

Section 8.4 Payment of Option Exercise Prices. Upon the exercise of a SnackCo Option or a GroceryCo Option, the exercise price of
such stock option shall be remitted in cash by the option administrator to the issuer of the option (the appropriate member of the SnackCo Group or the GroceryCo Group, as applicable) and the applicable withholding taxes shall be remitted in cash by
the option administrator to the entity (the appropriate member of the SnackCo Group or the GroceryCo Group, as applicable) responsible for payroll taxes, withholding and reporting with respect to the option pursuant to Section 8.2. Upon vesting
or payment, as applicable, of restricted stock or deferred stock units, the applicable withholding shall be remitted in cash by the administrator to the entity (the appropriate member of the SnackCo Group or the GroceryCo Group, as applicable)
responsible for payroll taxes, withholding and reporting with respect to such awards pursuant to Section 8.2. To the extent necessary to provide the withholding amount in cash to the entity responsible for payroll taxes, withholding, and
reporting, the issuer of the applicable award shall provide the withholding amount in cash. Notwithstanding the foregoing, the method of remittance of the exercise price of any stock option or any applicable withholding taxes may vary for legal or
administrative reasons. 

  
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 Section 8.5 Dividends/Dividend Equivalents. With respect to dividends on GroceryCo
Restricted Shares or dividend equivalents on GroceryCo Deferred Stock Units payable by GroceryCo to a SnackCo Employee, GroceryCo shall make such payments to SnackCo, and SnackCo, as an agent for GroceryCo, shall make such payments to such SnackCo
Employees and shall be responsible for payroll taxes, withholding and reporting in accordance with Section 8.2(a). With respect to dividends on SnackCo Restricted Shares or dividend equivalents on SnackCo Deferred Stock Units payable by SnackCo
to a GroceryCo Employee, SnackCo shall make such payments to GroceryCo, and GroceryCo, as an agent for SnackCo, shall make such payments to such GroceryCo Employees and shall be responsible for payroll taxes, withholding and reporting in accordance
with Section 8.2(a). 
 Section 8.6 Equity Award Administration. GroceryCo and SnackCo agree that UBS Financial
Services Inc. shall be the administrator and recordkeeper for the GroceryCo and SnackCo Equity Compensation Awards outstanding as of the Distribution for the life of the relevant awards, unless the parties mutually agree otherwise. 

Section 8.7 Forfeiture-Related Payments. 
 (a) As soon as practicable following the Distribution Date, SnackCo shall pay to GroceryCo the Fair Value of the GroceryCo Options held by individuals who are SnackCo Employees or Former SnackCo Business
Employees and GroceryCo shall pay to SnackCo the Fair Value of the SnackCo Options held by GroceryCo Employees and Former GroceryCo Business Employees. The parties shall settle the obligations of the preceding sentence in cash on a net basis such
that the party required to pay the greater amount to the other shall pay the difference between the two amounts to the other. 

(b) As soon as practicable following the Distribution Date, SnackCo shall pay to GroceryCo the value of the GroceryCo Deferred Stock
Units and GroceryCo Restricted Shares held by individuals who are SnackCo Employees or Former SnackCo Business Employees and GroceryCo shall pay to SnackCo the value of the SnackCo Deferred Stock Units and SnackCo Restricted Shares held by
individuals who are GroceryCo Employees or Former GroceryCo Business Employees. The parties shall settle the obligations of the preceding sentence in cash on a net basis such that the party required to pay the greater amount to the other shall pay
the difference between the two amounts to the other. For purposes of this Section 8.7(b), the value of the GroceryCo Deferred Stock Units, GroceryCo Restricted Shares, SnackCo Deferred Stock Units and SnackCo Restricted Shares shall be
determined based on the GroceryCo Price and the SnackCo Price, respectively, reduced by assumed forfeitures based on the assumptions used for FASB ASC Topic 718 – Stock Compensation purposes in Kraft Foods Inc.’s most recent quarterly or
annual financial reporting prepared before the Distribution Date for forfeitures of Kraft Foods Deferred Stock Units and Kraft Foods Restricted Shares, as applicable. 
 Section 8.8 Registration. GroceryCo shall register the GroceryCo Common Stock relating to the GroceryCo Equity Compensation Awards and make any necessary filings with the appropriate Governmental
Authorities as required under U.S. and foreign securities Laws. 

  
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 Section 8.9 Non-Employee Directors’ Stock Units. 

(a) Any stock units granted to non-employee directors under any of the Kraft Foods Director Plans and outstanding immediately prior to
the Distribution shall be adjusted on the Distribution Date in substantially the same manner as Kraft Foods Deferred Stock Units are adjusted under Section 8.1(a)(ii)(B); provided, that the number of such units shall be rounded down to the
nearest whole number of shares (with no cash paid for any fractional share). In all events, the adjustments provided for in this Section 8.9 shall be made in a manner that, as determined by Kraft Foods Inc., avoids adverse Tax consequences
under Code Section 409A. 
 (b) For purposes of this Employee Matters Agreement, each non-employee member of the Board of
Directors of Kraft Foods Inc. prior to the Distribution Date who is a non-employee member of the Board of Directors of GroceryCo on the Distribution Date shall be a “GroceryCo Director” and each other non-employee member of the
Board of Directors of Kraft Foods Inc. prior to the Distribution Date shall be a “SnackCo Director” . With respect to dividend equivalents on GroceryCo stock units payable by GroceryCo to a SnackCo Director, GroceryCo shall make
such payments to SnackCo, and SnackCo, as an agent for GroceryCo, shall make such payments to such SnackCo Directors and shall be responsible for tax reporting of such amounts. With respect to dividend equivalents on SnackCo stock units payable by
SnackCo to a GroceryCo Director, SnackCo shall make such payments to GroceryCo, and GroceryCo, as an agent for SnackCo, shall make such payments to such GroceryCo Directors and shall be responsible for tax reporting of such amounts. 

(c) Prior to the Distribution Date, GroceryCo shall establish a plan or plans for non-employee directors, so that upon the Distribution,
GroceryCo shall have in effect a plan for non-employee directors containing substantially the same terms as each original Kraft Foods Inc. stock compensation plan under which any Kraft Foods Inc. stock unit award that is converted into a GroceryCo
stock unit award was granted. From and after the Distribution Date, each GroceryCo stock unit award shall be subject to the terms of the applicable GroceryCo plan for non-employee directors and the award agreement governing such GroceryCo award.
From and after the Distribution Date, GroceryCo shall retain, pay, perform, fulfill and discharge all Liabilities arising out of or relating to the GroceryCo stock units awards for non-employee directors. 

(d) At the time that any SnackCo stock units held by a GroceryCo Director become distributable pursuant to the terms of the applicable
SnackCo non-employee director plan, GroceryCo shall pay to SnackCo the value of such stock units, determined using the closing price of SnackCo Common Stock on the NASDAQ Global Select Market on the date of such distribution. At the time that any
GroceryCo stock units held by a SnackCo Director become distributable pursuant to the terms of the applicable GroceryCo non-employee director plan, SnackCo shall pay to GroceryCo the value of such units, determined using the closing price of
GroceryCo Common Stock on the NASDAQ Global Select Market on the date of such distribution. 

  
 30 

 ARTICLE IX 
 BENEFIT PLAN REIMBURSEMENTS, BENEFIT PLAN THIRD- 
 PARTY CLAIMS

 Section 9.1 General Principles. From and after the Distribution Date, any services that a member of the GroceryCo
Group shall provide to the members of the SnackCo Group or that a member of the SnackCo Group shall provide to the members of the GroceryCo Group relating to any Benefit Plans shall be set forth in the Transition Services Agreements (and, to the
extent provided therein, a member of the GroceryCo Group or the SnackCo Group shall provide administrative services referred to in this Employee Matters Agreement). 
 Section 9.2 Benefit Plan Third-Party Claims. 
 (a) In the event of any
conflict or inconsistency between the following provision on the one hand, and the Separation Agreement or any of the Ancillary Agreements on the other hand, the following provision shall control over the inconsistent provisions to the extent of the
inconsistency: 
 If a Third-Party Claim relates solely to the Benefit Plan of the Indemnifying Party, GroceryCo and SnackCo
shall take all actions necessary to substitute the Indemnifying Party and/or the relevant Benefit Plan of the Indemnifying Party as the proper party for such Third-Party Claim. If the Third-Party Claim relates to both a GroceryCo Benefit Plan and a
SnackCo Benefit Plan, GroceryCo and SnackCo shall take all actions necessary to separate or otherwise partition the Third-Party Claim so as to allow each party to solely defend the claim relating to its own Benefit Plan (unless the parties mutually
agree that such a separation or partition is unnecessary or inadvisable). If the Third-Party Claim cannot be transferred to the Indemnifying Party or separated or partitioned so as to allow each party to solely defend the claim relating to its own
Benefit Plan, then SnackCo shall defend the Third-Party Claim and GroceryCo may elect to participate in (but not control) the defense, compromise, or settlement of any such Third-Party Claim at its own expense. 

ARTICLE X 

INDEMNIFICATION 
 Section 10.1 Indemnification. All Liabilities retained or assumed by or allocated to GroceryCo or the GroceryCo Group pursuant to this Employee Matters Agreement shall be deemed to be GroceryCo
Liabilities for purposes of Article V of the Distribution Agreement, and all Liabilities retained or assumed by or allocated to SnackCo or the SnackCo Group pursuant to this Employee Matters Agreement shall be deemed to be SnackCo Liabilities for
purposes of Article V of the Distribution Agreement. 

  
 31 

 ARTICLE XI 
 COOPERATION 
 Section 11.1 Cooperation. Following the date of this
Employee Matters Agreement, SnackCo and GroceryCo shall, and shall cause their respective Subsidiaries, agents and vendors to, use reasonable best efforts to cooperate with respect to any 
 employee compensation, benefits or human resources systems matters that SnackCo or GroceryCo, as applicable, reasonably determines require the cooperation of both SnackCo and GroceryCo in order to
accomplish the objectives of this Employee Matters Agreement. Without limiting the generality of the preceding sentence, (a) SnackCo and GroceryCo shall cooperate in coordinating each of their respective payroll systems in connection with the
transfers of SnackCo Employees to the SnackCo Group and the Distribution, (b) GroceryCo shall transfer records to SnackCo as reasonably necessary for the proper administration of SnackCo Benefit Plans, to the extent such records are in
GroceryCo’s possession, (c) SnackCo and GroceryCo shall share, with each other and their respective agents and vendors (without obtaining releases), all participant information necessary for the efficient and accurate administration of the
Benefit Plans, and (d) SnackCo and GroceryCo shall share such information as is necessary to administer equity awards pursuant to Article VIII, to provide any required information to holders of such equity awards, and to make any governmental
filings with respect thereto. 
 ARTICLE XII 
 MISCELLANEOUS 
 Section 12.1 Vendor Contracts. Prior to the
Distribution, SnackCo and GroceryCo shall use reasonable best efforts to (a) negotiate with the current Third Party providers to separate and assign the applicable rights and obligations under each group insurance policy, health maintenance
organization, administrative services contract, Third Party administrator agreement, letter of understanding or arrangement that pertains to one or more SnackCo Benefit Plans and one or more GroceryCo Benefit Plans (each, a “Vendor
Contract” ) to the extent that such rights or obligations pertain to SnackCo Employees and Former SnackCo Business Employees and their respective Plan Payees or, in the alternative, to negotiate with the current Third Party providers to
provide substantially similar services to the SnackCo Benefit Plans on substantially similar terms under separate contracts with SnackCo or the SnackCo Benefit Plans, and (b) to the extent permitted by the applicable Third Party provider,
obtain and maintain pricing discounts or other preferential terms under the Vendor Contracts. 
 Section 12.2 Further
Assurances. Prior to the Distribution, if either party identifies any commercial or other service that is needed to ensure a smooth and orderly transition of its business in connection with the consummation of the transactions contemplated
hereby, and that is not otherwise governed by the provisions of this Employee Matters Agreement, the parties will cooperate in determining whether there is a mutually acceptable arm’s-length basis on which the other party will provide such
service. 
 Section 12.3 Employment Taxes Withholding Reporting Responsibility. GroceryCo and SnackCo hereby agree to
follow the standard procedure for United States employment Tax withholding as provided in Section 4 of Rev. Proc. 2004-53, I.R.B. 2004-35. GroceryCo shall withhold and remit all employment taxes for the last payroll date preceding the
Distribution Date with respect to all current and former employees of SnackCo and GroceryCo who receive wages on such payroll date. 

  
 32 

 Section 12.4 Data Privacy. The parties agree that any applicable data privacy Laws
and any other obligations of the GroceryCo Group and the SnackCo Group to maintain the confidentiality of any employee information or information held by any Benefit Plans in accordance with applicable Law shall govern the disclosure of employee
information among the parties under this Employee Matters Agreement. GroceryCo and SnackCo shall ensure that they each have in place appropriate technical and organizational security measures to protect the personal data of the GroceryCo Employees,
Former GroceryCo Business Employees, SnackCo Employees and Former SnackCo Business Employees. 
 Section 12.5 Third Party
Beneficiaries. Nothing contained in this Employee Matters Agreement shall be construed to create any third-party beneficiary rights in any individual, including without limitation any GroceryCo Employee, SnackCo Employee, Former SnackCo Business
Employee or Former GroceryCo Business Employee (including any dependent or beneficiary thereof) nor shall this Employee Matters Agreement be deemed to amend any Benefit Plan or to prohibit SnackCo, GroceryCo or their respective Affiliates from
amending or terminating any Benefit Plan. 
 Section 12.6 Effect if Distribution Does Not Occur. If the Distribution does
not occur, then all actions and events that are, under this Employee Matters Agreement, to be taken or occur effective as of the Distribution, or otherwise in connection with the Distribution shall not be taken or occur except to the extent
specifically agreed by the parties. 
 Section 12.7 Incorporation of Separation Agreement Provisions. The following
provisions of the Separation Agreement are hereby incorporated herein by reference, and unless otherwise expressly specified herein, such provisions shall apply as if fully set forth herein (references in this Section 12.7 to an
“Article” or “Section” shall mean Articles or Sections of the Separation Agreement, and references in the material incorporated herein by reference shall be references to the Separation Agreement): Article IV (relating to Further
Assurances and Additional Agreements); Article V (relating to Mutual Releases; Indemnification); Article VI (relating to Exchange of Information; Litigation Management; Confidentiality); Article VII (relating to Dispute Resolution); and Article VIII
(relating to Miscellaneous). 
 Section 12.8 No Representation or Warranty. Kraft Foods Inc. makes no representation or
warranty with respect to any matter in this Employee Matters Agreement, including, without limitation, any representation or warranty with respect to the legal or Tax status or compliance of any Benefit Plan, compensation arrangement or Employment
Agreement, and Kraft Foods Inc. disclaims any and all liability with respect thereto. 
 [The remainder of this page is
intentionally left blank.] 

  
 33 

 IN WITNESS WHEREOF, the parties have caused this Employee Matters Agreement to be executed
by their duly authorized representatives. 
  

			
	KRAFT FOODS INC.
		
	By:	 	/s/ Gerhard Pleuhs
		 	 Name: Gerhard Pleuhs
 Title:
  Authorized Signatory

  

			
	KRAFT FOODS GROUP, INC.
		
	By:	 	/s/ Timothy R. McLevish
		 	 Name: Timothy R. McLevish

Title:   Authorized Signatory

 [Signature Page to Employee Matters Agreement]Master Ownership and License Agreement Regarding Patents

 Exhibit 10.3 
 Execution Copy 
  

 
 MASTER OWNERSHIP AND LICENSE
AGREEMENT REGARDING 
 PATENTS, TRADE SECRETS AND RELATED INTELLECTUAL PROPERTY 

between 

KRAFT FOODS GLOBAL BRANDS LLC, 
 KRAFT FOODS GROUP BRANDS LLC, 
 KRAFT FOODS UK LTD. 

and 

KRAFT FOODS R&D INC. 
 EFFECTIVE AS OF THE DISTRIBUTION DATE 
  

 

 TABLE OF CONTENTS 

 

					
	 	  	Page	 
	 ARTICLE I DEFINITIONS
	  	 	2	  
		
	 Section 1.1 Table of Definitions
	  	 	2	  
	 Section 1.2 Certain Defined Terms
	  	 	4	  
		
	 ARTICLE II ASSIGNMENT AND OWNERSHIP OF INTELLECTUAL PROPERTY
	  	 	10	  
		
	 Section 2.1 Assignment and Ownership of Patents
	  	 	10	  
	 Section 2.2 Assignment and Ownership of Trade Secrets and Know-How
	  	 	11	  
	 Section 2.3 Ownership of Meridian Information
	  	 	12	  
	 Section 2.4 Ownership of R&D Suite
	  	 	13	  
	 Section 2.5 Ownership of Tassimo Intellectual Property
	  	 	13	  
	 Section 2.6 Additional Obligations Under the Other Party’s Patents
	  	 	13	  
	 Section 2.7 Prior Grants
	  	 	14	  
	 Section 2.8 Further Assurances
	  	 	14	  
	 Section 2.9 Mistaken Allocations
	  	 	14	  
	 Section 2.10 Disclaimer of Representations and Warranties
	  	 	14	  
		
	 ARTICLE III LICENSED PATENT RIGHTS AND RESTRICTIONS, GENERALLY
	  	 	15	  
		
	 Section 3.1 Rights in the Non-Licensed Patents
	  	 	15	  
	 Section 3.2 Rights to Group Brands Licensed Patents
	  	 	15	  
	 Section 3.3 Rights to Global Brands Licensed Patents
	  	 	15	  
	 Section 3.4 Rights to Sublicense Licensed Patent Rights
	  	 	16	  
	 Section 3.5 Restrictions on Licensed Patent Rights – Excluding LCRB and MGC
	  	 	17	  
	 Section 3.6 Restrictions on Use of Restricted Technologies
	  	 	18	  
	 Section 3.7 Restrictions on Use of Licensed Patents in Event of a Sale or Transfer
	  	 	18	  
	 Section 3.8 Required License for a Party’s Business
	  	 	19	  
	 Section 3.9 Duration
	  	 	19	  
		
	 ARTICLE IV LICENSED TRADE SECRETS AND KNOW-HOW RIGHTS AND RESTRICTIONS, GENERALLY
	  	 	19	  
		
	 Section 4.1 Rights in the Non-Licensed Trade Secrets and Know-How
	  	 	20	  
	 Section 4.2 Rights to Group Brands Licensed Trade Secrets and Know-How
	  	 	20	  
	 Section 4.3 Rights to Global Brands Licensed Trade Secrets and Know-How
	  	 	20	  

  
 i 

					
	 Section 4.4 Rights to Sublicense Licensed Trade Secrets and Know-How
	  	 	20	  
	 Section 4.5 Restrictions on Licensed Trade Secrets and Know-How – Excluding LCRB and MGC
	  	 	21	  
	 Section 4.6 Restrictions on Use of Restricted Technologies
	  	 	22	  
	 Section 4.7 Restrictions on Use of Licensed Trade Secrets and Know-How in Event of a Sale or Transfer
	  	 	22	  
	 Section 4.8 Required License for a Party’s Business
	  	 	24	  
	 Section 4.9 Duration
	  	 	24	  
		
	 ARTICLE V LICENSED LCRB AND MGC RELATED INTELLECTUAL PROPERTY, RIGHTS AND RESTRICTIONS
	  	 	24	  
		
	 Section 5.1 LCRB Licensed Intellectual Property Rights
	  	 	24	  
	 Section 5.2 MGC Licensed Intellectual Property Rights
	  	 	28	  
		
	 ARTICLE VI THIRD PARTY AGREEMENTS
	  	 	31	  
		
	 Section 6.1 Licensed Intellectual Property Subject to Third Party Rights or Agreements
	  	 	31	  
	 Section 6.2 Indemnification by Licensee for Third Party Agreements
	  	 	32	  
		
	 ARTICLE VII DEVELOPMENT, PROSECUTION AND MAINTENANCE OF LICENSED INTELLECTUAL PROPERTY
	  	 	32	  
		
	 Section 7.1 Derivatives of Licensed Patents
	  	 	32	  
	 Section 7.2 Pipeline Invention Disclosures and Patents
	  	 	34	  
	 Section 7.3 Party’s Abandonment of Licensed Patents
	  	 	35	  
	 Section 7.4 Foreign Prosecution of Licensed Patents
	  	 	36	  
	 Section 7.5 Further Assurances
	  	 	37	  
	 Section 7.6 Allocation of Patent Prosecution Costs
	  	 	37	  
		
	 ARTICLE VIII ENFORCEMENT AND LITIGATION OF LICENSED INTELLECTUAL PROPERTY
	  	 	39	  
		
	 Section 8.1 Management of Intellectual Property Claims/Litigation; Allocation of Intellectual Property Litigation
Costs
	  	 	39	  
		
	 ARTICLE IX TERM; TERMINATION
	  	 	40	  
		
	 Section 9.1 Term
	  	 	41	  
	 Section 9.2 Termination
	  	 	41	  
	 Section 9.3 Effect of Termination
	  	 	41	  
	 Section 9.4 Material Breach
	  	 	41	  
		
	 ARTICLE X CONFIDENTIALITY
	  	 	41	  
		
	 Section 10.1 Confidentiality; Protection of Trade Secrets
	  	 	41	  

  
 ii 

					
	 ARTICLE XI DISPUTE RESOLUTION AND CORPORATE GOVERNANCE
	  	 	41	  
		
	 Section 11.1 Licensed Intellectual Property Governance
	  	 	41	  
	 Section 11.2 Intellectual Property Dispute Resolution Procedures
	  	 	41	  
	 Section 11.3 Bi-Annual Intellectual Property Review Meetings
	  	 	42	  
	 Section 11.4 Non-Intellectual Property Dispute Resolution
	  	 	43	  
		
	 ARTICLE XII LIMITATION OF LIABILITY
	  	 	43	  
		
	 Section 12.1 Limitation of Liability
	  	 	43	  
	 Section 12.2 Indemnification
	  	 	43	  
		
	 ARTICLE XIII MISCELLANEOUS
	  	 	44	  
		
	 Section 13.1 Coordination with Certain Ancillary Agreements; Conflicts
	  	 	44	  
	 Section 13.2 Canadian Exclusion
	  	 	44	  
	 Section 13.3 Affiliates and Subsidiaries
	  	 	44	  
	 Section 13.4 Expenses
	  	 	44	  
	 Section 13.5 Amendment and Modification
	  	 	44	  
	 Section 13.6 Waiver
	  	 	45	  
	 Section 13.7 Notices
	  	 	45	  
	 Section 13.8 Interpretation
	  	 	46	  
	 Section 13.9 Counting Days
	  	 	46	  
	 Section 13.10 Entire Agreement
	  	 	46	  
	 Section 13.11 No Third Party Beneficiaries
	  	 	47	  
	 Section 13.12 Governing Law
	  	 	47	  
	 Section 13.13 Assignment
	  	 	47	  
	 Section 13.14 Severability
	  	 	47	  
	 Section 13.15 Counterparts
	  	 	47	  
	 Section 13.16 Facsimile Signature
	  	 	48	  

  
 iii

 Schedules 

 

			
	 1.2(a)
	  	Regions/Countries/Markets
		
	 1.2(b)
	  	Key Overlap Business
		
	 1.2(c)
	  	Defined Territory
		
	 1.2(d)
	  	LCRB
		
	 1.2(e)
	  	MGC
		
	 1.2(f)
	  	Non-Key Overlap Business
		
	 1.2(g)
	  	Amounts
		
	 2.1(b)
	  	Group Brands Licensed Patents
		
	 2.1(c)
	  	Global Brands Licensed Patents
		
	 2.2(b)
	  	Group Brands Licensed Trade Secrets and Know-How
		
	 2.2(c)
	  	Global Brands Licensed Trade Secrets and Know-How
		
	 2.5(a)
	  	Tassimo Patents
		
	 2.5(b)
	  	Tassimo Trade Secrets and Know-How
		
	 3.1(a)
	  	Group Brands Non-Licensed Patents
		
	 3.1(b)
	  	Global Brands Non-Licensed Patents
		
	 3.3(b)
	  	Cadbury Licensed Patents
		
	 3.5(a)(i)
	  	Packaging and Research Patents
		
	 3.6(a)
	  	Restricted Technologies
		
	 4.1(a)
	  	Group Brands Non-Licensed Trade Secrets and Know-How
		
	 4.1(b)
	  	Global Brands Non-Licensed Trade Secrets and Know-How
		
	 5.1(a)(i)
	  	LCRB Licensed Patents
		
	 5.1(a)(ii)
	  	LCRB Licensed Trade Secrets and Know-How
		
	 5.2(a)(i)
	  	MGC Licensed Patents
		
	 5.2(a)(ii)
	  	MGC Licensed Trade Secrets and Know-How
		
	 6.1
	  	Third Party Agreements
	  
 Exhibits

 

	 A
	  	Tassimo IP Agreement
	 B
	  	Form of Patent Assignment
	 C
	  	Project Statement for LCRB
	 D
	  	Project Statement for MGC

  
 iv 

 MASTER OWNERSHIP AND LICENSE AGREEMENT REGARDING 

PATENTS, TRADE SECRETS AND RELATED INTELLECTUAL PROPERTY 
 MASTER OWNERSHIP AND LICENSE AGREEMENT REGARDING PATENTS, TRADE SECRETS AND RELATED INTELLECTUAL PROPERTY, effective as of the Distribution Date (as defined in the Separation Agreement (as defined below))
(this “Agreement”), between Kraft Foods Global Brands LLC, a Delaware limited liability company (“Global Brands”), Kraft Foods Group Brands LLC, a Delaware limited liability company (“Group
Brands”), Kraft Foods UK Ltd., a company organized under the laws of the United Kingdom, and Kraft Foods R&D, Inc., a Delaware corporation. 
 RECITALS 
 A. Kraft Foods Inc., a Virginia corporation (“Kraft
Foods Inc.” or “SnackCo”) and Kraft Foods Group, Inc., a Virginia corporation (“Kraft Foods Group, Inc.” or “GroceryCo”) have entered into the Separation and Distribution Agreement (the
“Separation Agreement”), effective as of the Distribution Date, under which Kraft Foods Inc. will distribute to the Record Holders (as defined in the Separation Agreement), on a pro rata basis, all the outstanding shares of
GroceryCo Common Stock (as defined in the Separation Agreement) owned by Kraft Foods Inc. on the Distribution Date (the “Distribution”). 
 B. Prior to the Distribution, Kraft Foods Inc., acting through itself and its direct and indirect Subsidiaries (as defined in the Separation Agreement), has conducted the GroceryCo Business (as defined in
the Separation Agreement) and the SnackCo Business (as defined in the Separation Agreement). Pursuant to the Distribution, Kraft Foods Inc. is being separated into two publicly traded companies: (i) GroceryCo, which will own and conduct,
directly and indirectly, the GroceryCo Business; and (ii) SnackCo, which will own and conduct, directly and indirectly, the SnackCo Business; and each party (via its respective intellectual property holding company), GroceryCo and SnackCo,
shall own all right, title and interest in and to certain intellectual property. 
 C. In furtherance of the separation of Kraft
Foods Inc. into two publicly traded companies pursuant to the Separation Agreement, Section 2.1(b) of the Separation Agreement requires GroceryCo and SnackCo to, and to cause their respective Subsidiaries to, (i) transfer to one or more
members of the GroceryCo Group (as defined in the Separation Agreement) all of the right, title and interest of the SnackCo Group (as defined in the Separation Agreement) in and to all GroceryCo Assets (as defined in the Separation Agreement) and
(ii) transfer to one or more members of the SnackCo Group all of the right, title and interest of the GroceryCo Group in and to all SnackCo Assets (as defined in the Separation Agreement). 

D. Whereas, as part of the foregoing, GroceryCo and SnackCo, through their respective companies, Group Brands and Global Brands, desire
to assign ownership of certain intellectual property from Global Brands and its and their Affiliates and Subsidiaries (including Kraft Foods UK Ltd. and Kraft Foods R&D Inc.) to Group Brands, and wherein Global Brands and Group Brands desire to
license to the other party certain of its intellectual property. 

  
 1 

 E. Whereas, Kraft Canada Inc. and Mondelez Canada Inc. are entering into the
“Canadian Asset Transfer Agreement,” which addresses, inter alia, the parties’ respective rights with respect to the Canadian Intellectual Property. 
 F. Pursuant to the Trademarks and Related Intellectual Property (“Trademark Agreement”), Group Brands and Global Brands have entered into an agreement which addresses, inter alia,
trademarks and brand related copyrights used in the conduct of the GroceryCo Business and the SnackCo Business. 
 G. Pursuant
to the Agreement for the License of Tassimo Intellectual Property and Provision of Services to Support the Tassimo System Arrangements (“Tassimo IP Agreement”) attached as Exhibit A, Group Brands and Global Brands have
entered into an agreement governing the parties’ rights and obligations regarding the Tassimo Intellectual Property. 
 H.
The parties desire to enter into this Agreement on the following terms and conditions to set forth their agreements regarding the ownership, licensing and rights to use Patents, Trade Secrets and related Intellectual Property (each as defined below)
used in the conduct of the GroceryCo Business and the SnackCo Business. 
 I. It is intended that the transactions contemplated
by this Agreement will qualify as a tax-free transaction for U.S. federal income tax purposes pursuant to Sections 355 and 368 of the Code. 
 AGREEMENT 
 In consideration of the foregoing and the mutual covenants and
agreements herein contained, and intending to be legally bound hereby, and other good and valuable consideration, the receipt and adequacy of which is hereby acknowledged, the parties agree as follows: 

ARTICLE I 

DEFINITIONS 
 Section 1.1 Table of Definitions. A capitalized term used in this Agreement and not otherwise defined in this Agreement will have the meanings ascribed to such term in the Separation
Agreement. In the event that a capitalized term is defined both in this Agreement and in a different agreement (i.e., the Separation Agreement), the definition in this Agreement shall prevail. The following terms have the meanings set forth on the
pages referenced below: 

  
 2 

 

					
	 Definition
	  	Page	 
	 ACV
	  	 	4	  
	 Agreement
	  	 	1	  
	 Aladdin IP
	  	 	4	  
	 Anaqua
	  	 	4	  
	 Annual Optional Rights Fee
	  	 	4	  
	 Black Box
	  	 	4	  
	 Bud IP
	  	 	4	  
	 Business
	  	 	5	  
	 Cadbury Licensed Patents
	  	 	5	  
	 Canadian Asset Transfer Agreement
	  	 	2	  
	 Canadian Intellectual Property
	  	 	5	  
	 Co-Manufacturer
	  	 	5	  
	 Defined Territory
	  	 	5	  
	 Derivative
	  	 	32	  
	 Derivative Patent Application
	  	 	32	  
	 Direct Entry
	  	 	5	  
	 Dispute
	  	 	42	  
	 Distribution
	  	 	1	  
	 Finished Product
	  	 	5	  
	 GCC Countries
	  	 	5	  
	 Global Brands
	  	 	1	  
	 Global Brands Licensed Patents
	  	 	5	  
	 Global Brands Licensed Trade Secrets and
Know-How
	  	 	5	  
	 Global Brands Non-Licensed Patents
	  	 	5	  
	 Global Brands Non-Licensed Trade Secrets and Know-How
	  	 	5	  
	 Global Brands Patents
	  	 	5	  
	 Global Brands Trade Secrets and Know-How
	  	 	5	  
	 GroceryCo
	  	 	1	  
	 GroceryCo Business
	  	 	1	  
	 Group Brands
	  	 	1	  
	 Group Brands Licensed Patents
	  	 	5	  
	 Group Brands Licensed Trade Secrets and
Know-How
	  	 	5	  
	 Group Brands Non-Licensed Patents
	  	 	5	  
	 Group Brands Non-Licensed Trade Secrets and
Know-How
	  	 	5	  
	 Group Brands Patents
	  	 	6	  
	 Group Brands Trade Secrets and Know-How
	  	 	6	  
	 Indemnified Parties
	  	 	32	  
	 Indemnitor
	  	 	43	  
	 Intellectual Property
	  	 	6	  

					
	 Definition
	  	Page	 
	 Invention Disclosure
	  	 	6	  
	 Key Overlap Business
	  	 	7	  
	 Know-How
	  	 	7	  
	 Kraft Foods Group, Inc.
	  	 	1	  
	 Kraft Foods Inc.
	  	 	1	  
	 Latin American Countries
	  	 	7	  
	 LCRB
	  	 	7	  
	 LCRB Defined Territory
	  	 	7	  
	 LCRB Licensed Intellectual Property
	  	 	7	  
	 LCRB Licensed Patents
	  	 	7	  
	 LCRB Licensed Trade Secrets and Know-How
	  	 	7	  
	 LCRB Optional Market
	  	 	7	  
	 Licensed Intellectual Property
	  	 	7	  
	 Licensed Patent(s)
	  	 	7	  
	 Licensed Trade Secrets and Know-How
	  	 	7	  
	 Meridian
	  	 	8	  
	 MGC
	  	 	8	  
	 MGC Defined Territory
	  	 	8	  
	 MGC Licensed Intellectual Property
	  	 	8	  
	 MGC Licensed Patents
	  	 	8	  
	 MGC Licensed Trade Secrets and Know-How
	  	 	8	  
	 MGC Optional Market
	  	 	8	  
	 Non-Key Overlap Business
	  	 	8	  
	 Non-Licensed Patents
	  	 	8	  
	 Non-Licensed Trade Secrets and Know-How
	  	 	8	  
	 Packaging and Research Patents
	  	 	8	  
	 Patent Assignment
	  	 	9	  
	 Patents
	  	 	8	  
	 R&D Suite
	  	 	9	  
	 RDQ
	  	 	41	  
	 Regions
	  	 	9	  
	 Restricted Technologies
	  	 	9	  
	 Separation Agreement
	  	 	1	  
	 SKU
	  	 	5	  
	 SnackCo
	  	 	1	  
	 SnackCo Business
	  	 	1	  
	 Substantial Amount
	  	 	9	  
	 Substantial Presence
	  	 	9	  
	 Supplier
	  	 	9	  
	 Tassimo Intellectual Property
	  	 	9	  
	 Tassimo IP Agreement
	  	 	2	  
	 Tassimo Patents
	  	 	9	  
	 Tassimo Trade Secrets and Know-How
	  	 	9	  
	 Third Party Agreements
	  	 	9	  
	 Total Optional Rights Fee
	  	 	10	  
	 Trade Secrets
	  	 	10	  
	 Trade Secrets and Know-How
	  	 	10	  
	 Trademark Agreement
	  	 	2	  
	 Undefined Territory
	  	 	10	  
		  			
		  			
		  			

 
 

  
 3 

 Section 1.2 Certain Defined Terms. For purposes of this Agreement: 

“ACV” means All Commodity Volume, which is a measure of the total annual dollar sales of all items sold within all
retail stores selling food and beverage products within a geographic area. Product distribution is described as “% ACV,” which is a measure of the distribution of a particular product within a geographic area that is calculated by dividing
(a) the total annual dollar sales of all items sold within the stores in which the particular product being measured is sold within that geography, by (b) the total ACV for that geography. 

“Aladdin IP” means those certain Patents listed under the heading “Aladdin” in Schedule 2.1(b)
(Group Brands Licensed Patents) and those certain associated Trade Secrets and Know-How listed under the heading “Aladdin” in Schedule 2.2(b) (Group Brands Licensed Trade Secrets and Know-How). For the purposes of this
Agreement, Aladdin IP shall be governed by the limitations and restrictions as those of Powdered Beverages as noted in Schedule 1.2(b) and Schedule 1.2(c). 
 “Anaqua” means the Anaqua database or any replacement or other similar or future iteration thereof, which may include information regarding: the filing, prosecution and maintenance of
intellectual property; copies or drafts of Invention Disclosure forms; intellectual property filing plans or strategies; information regarding or related to patentability, freedom to operate, searches, opinions and strategies; documents prepared in
connection with, related to or submitted to an applicable intellectual property office; Trade Secrets and Know-How and/or other confidential or proprietary information associated with the Patents or the GroceryCo Business and SnackCo Business; and
may include information related to the former CPI database. 
 “Annual Optional Rights Fee” means the amount
listed under the heading “Annual Optional Rights Fee” in Schedule 1.2(g). 
 “Black
Box” means a mechanism to protect proprietary technology from full technical disclosure to a third party (e.g. Co-Manufacturer or Supplier) such that the third party can use the technology without any understanding of the actual technology
or the proprietary details regarding the technology. That is, the technology (the input) is sufficiently protected while providing a means for the third party to use (the output). 

“Bud IP” means those certain Patents listed under the heading “Bud” in Schedule 2.1(b) (Group
Brands Licensed Patents) and those certain associated Trade Secrets and Know-How listed under the heading “Bud” in Schedule 2.2(b) (Group Brands Licensed Trade Secrets and Know-How). For the purposes of this Agreement, Bud IP
shall be governed by the limitations and restrictions as those of Coffee as noted in Schedule 1.2(b) and Schedule 1.2(c). 

  
 4 

 “Business” means the GroceryCo Business or the SnackCo Business, as the
context requires. 
 “Cadbury Licensed Patents” means certain Patents that are owned by Global Brands which
relate to the Cadbury business and which are identified in Schedule 3.3(b). 
 “Canadian Intellectual
Property” means those certain Patents and certain associated Trade Secrets and Know-How listed in Schedule 13.2 that are owned by Kraft Canada Inc., Mondelez Canada Inc. or an Affiliate that is domiciled in Canada. 

“Co-Manufacturer” means a third party that converts raw materials and/or semi-finished ingredients into a Finished
Product or components at a non-GroceryCo/SnackCo facility. 
 “Defined Territory” means those jurisdictions
specific to each party with respect to a particular Key Overlap Business as identified on Schedule 1.2(c). 

“Direct Entry” by a party means the entry into a country or region for the sale of a product by such party where such
product has been produced at a manufacturing facility which is majority owned and controlled by the party (or one of its Affiliates or Subsidiaries), regardless of where such manufacturing facility is located. 

“Finished Product” means a product which undergoes no further processing and is wrapped in packaging suitable for the
consumer as a stand-alone stock keeping unit or (“SKU”). 
 “GCC Countries” means the countries
listed under the heading “GCC Countries” in Schedule 1.2(a). 
 “Global Brands Licensed
Patents” means those Patents that are owned by Global Brands that are listed in Schedule 2.1(c) and any Patents resulting from the Invention Disclosures or Patent applications listed therein, including any and all continuations,
continuations-in-part, divisionals, reissues, reexaminations and renewals of any of the above, and any foreign counterparts of any of the foregoing, but excludes the Tassimo Patents. 

“Global Brands Licensed Trade Secrets and Know-How” means those Trade Secrets and Know-How that are owned by Global
Brands and to which Group Brands has the right to obtain a license under this Agreement, including those Trade Secrets and Know-How listed in Schedule 2.2(c), but excludes the Tassimo Trade Secrets and Know-How. 

“Global Brands Non-Licensed Patents” means those Patents that are owned by Global Brands that are listed in Schedule
3.1(b) and any Patents resulting from the Invention Disclosures or Patent applications listed therein, including any and all continuations, continuations-in-part, divisionals, reissues, reexaminations and renewals of any of the above, and any
foreign counterparts of any of the foregoing. 
 “Global Brands Non-Licensed Trade Secrets and Know-How” means
those Trade Secrets and Know-How that are owned by Global Brands and to which Group Brands does not have the right to obtain a license under this Agreement, including those Trade Secrets and Know-How listed in Schedule 4.1(b). 

“Global Brands Patents” means those Patents that are owned by Global Brands and includes the Global Brands Non-Licensed
Patents and the Global Brands Licensed Patents. 
 “Global Brands Trade Secrets and Know-How” means those Trade
Secrets and Know-How that are owned by Global Brands and includes the Global Brands Non-Licensed Trade Secrets and Know-How and the Global Brands Licensed Trade Secrets and Know-How. 

“Group Brands Licensed Patents” means those Patents that are owned by Group Brands that are listed in Schedule
2.1(b) and any Patents resulting from the Invention Disclosures or Patent applications listed therein, including any and all continuations, continuations-in-part, divisionals, reissues, reexaminations and renewals of any of the above, and any
foreign counterparts of any of the foregoing. 
 “Group Brands Licensed Trade Secrets and Know-How” means those
Trade Secrets and Know-How that are owned by Group Brands and to which Global Brands has the right to obtain a license under this Agreement, including those Trade Secrets and Know-How listed in Schedule 2.2(b). 

“Group Brands Non-Licensed Patents” means those Patents that are owned by Group Brands that are listed in Schedule
3.1(a) and any Patents resulting from the Invention Disclosures or Patent applications listed therein, including any and all continuations, continuations-in-part, divisionals, reissues, reexaminations and renewals of any of the above, and any
foreign counterparts of any of the foregoing. 
 “Group Brands Non-Licensed Trade Secrets and Know-How” means
those Trade Secrets and Know-How that are owned by Group Brands and to which Global Brands does not have a right to obtain a license under this Agreement, including those Trade Secrets and Know-How listed in Schedule 4.1(a). 

  
 5 

 “Group Brands Patents” means those Patents that are owned by Group Brands
and includes the Group Brands Non-Licensed Patents and the Group Brands Licensed Patents. 
 “Group Brands Trade Secrets
and Know-How” means those Trade Secrets and Know-How that are owned by Group Brands and includes the Group Brands Non-Licensed Trade Secrets and Know-How and the Group Brands Licensed Trade Secrets and Know-How. 

“Intellectual Property” means, collectively, the Patents, Trade Secrets and Know-How that are subject to this Agreement.
For the purposes of this Agreement, trademarks and copyrights are not subject to this Agreement, but rather shall be governed by the Trademark Agreement or other Ancillary Agreements. 

“Invention Disclosure” means a disclosure of an invention which: 

(a) memorializes an idea, discovery, development, invention, innovation, improvement and/or idea, whether or not patentable; 

(b) may be written for the purpose of allowing legal and/or business people to determine whether to file a Patent application with respect
to such invention; and 
 (c) may be recorded with a control number in the owning party’s records. 

  
 6 

 “Key Overlap Business” refers to one or more of certain businesses in which
both GroceryCo and SnackCo may operate as identified in Schedule 1.2(b). 
 “Know-How” means the
proprietary information, knowledge and skill required to: conduct, operate or utilize the technology associated with the GroceryCo Business or SnackCo Business; utilize or practice the Group Brands Patents or Global Brands Patents; and/or utilize or
practice the Trade Secrets associated with the GroceryCo Business and SnackCo Business, including any know-how that is embodied in databases (including the Meridian, R&D Suite and Anaqua databases). 

“Latin American Countries” means the countries listed under the heading “Latin American Countries” in
Schedule 1.2(a). 
 “LCRB” refers to certain Liquid Concentrate Refreshment Beverage products with
characteristics as further described in Schedule 1.2(d). 
 “LCRB Defined Territory” means those
specific jurisdictions listed under the heading “LCRB Defined Territory” in Schedule 1.2(c). 

“LCRB Licensed Intellectual Property” means, collectively, the LCRB Licensed Patents and the LCRB Licensed Trade Secrets
and Know-How. 
 “LCRB Licensed Patents” means those Patents that are owned by Group Brands that are listed in
Schedule 5.1(a)(i) and any Patents resulting from the Invention Disclosures or Patent applications listed therein, including any and all continuations, continuations-in-part, divisionals, reissues, reexaminations and renewals of any of the
above, and any foreign counterparts of any of the foregoing. 
 “LCRB Licensed Trade Secrets and Know-How”
means those Trade Secrets and Know-How that are owned by Group Brands in relation to LCRB, including those Trade Secrets and Know-How listed in Schedule 5.1(a)(ii). 
 “LCRB Optional Market” means the market listed under the heading “LCRB Optional Market” in Schedule 1.2(a). 

“Licensed Intellectual Property” means, collectively, the Licensed Patents and Licensed Trade Secrets and Know-How.

 “Licensed Patent(s)” means, collectively, the Group Brands Licensed Patents and the Global Brands Licensed
Patents. 
 “Licensed Trade Secrets and Know-How” means, collectively, the Group Brands Licensed Trade Secrets
and Know-How and/or the Global Brands Licensed Trade Secrets and Know-How. 

  
 7 

 “Meridian” means the Meridian formula and specification database or any
replacement or other similar or future iteration thereof, which generally contains formulations; recipes; specifications; raw materials, product, packaging, nutritional, regulatory and processing technical data; manufacturing methods; vendor
information and certain Trade Secrets, Know-How and/or other confidential and other proprietary information associated with the products made and/or sold or the services performed or rendered as part of the GroceryCo Business and SnackCo Business.

 “MGC” means microgrind coffee and refers to certain products with characteristics as further described in
Schedule 1.2(e). 
 “MGC Defined Territory” means those specific jurisdictions listed under the heading
“MGC Defined Territory” in Schedule 1.2(c). 
 “MGC Licensed Intellectual Property”
means, collectively, the MGC Licensed Patents and the MGC Licensed Trade Secrets and Know-How. 
 “MGC Licensed
Patents” means those Patents that are owned by Global Brands that are listed in Schedule 5.2(a)(i) and any Patents resulting from the Invention Disclosures or Patent applications listed therein, including any and all continuations,
continuations-in-part, divisionals, reissues, reexaminations and renewals of any of the above, and any foreign counterparts of any of the foregoing. 
 “MGC Licensed Trade Secrets and Know-How” means those Trade Secrets and Know-How that are owned by Global Brands in relation to MGC, including those Trade Secrets and Know-How listed in
Schedule 5.2(a)(ii). 
 “MGC Optional Market” means the market listed under the heading “MGC
Optional Market” in Schedule 1.2(a). 
 “Non-Licensed Patents” means, collectively, the Group
Brands Non-Licensed Patents and the Global Brands Non-Licensed Patents. 
 “Non-Licensed Trade Secrets and
Know-How” means, collectively, the Group Brands Non-Licensed Trade Secrets and Know-How and the Global Brands Non-Licensed Trade Secrets and Know-How. 
 “Non-Key Overlap Business” refers to certain businesses in which both GroceryCo and SnackCo may operate, including the businesses listed in Schedule 1.2(f), but excluding any Key
Overlap Business. 
 “Packaging and Research Patents” means certain Licensed Patents on Schedule
3.5(a)(i) that cover general packaging and research related innovations. 
 “Patents” means patents, design
patents, patent applications, utility models, design registrations, registered industrial designs, industrial design applications, certificates of invention and other governmental grants for the protection of inventions or industrial designs
anywhere in the world and all reissues, renewals, re-examinations and extensions of any of the foregoing, 

  
 8 

 
including: any Invention Disclosures, any patent applications filed on any Invention Disclosures; any continuations, continuations-in-part, divisionals and substitutions of any patent
applications; any renewals, reissues, reexaminations and extensions of the foregoing patents; any patent application or patent to the extent that it claims priority from any of the foregoing patent applications or patents; any foreign counterpart of
any of the foregoing patent applications or patents. 
 “Patent Assignment” means the applicable agreement
entered into between an assignor and assignee which transfers, conveys and assigns ownership in and to the identified Patent(s), in substantially the form attached hereto as Exhibit B or as required by the U.S. Patent and Trademark Office, or
such other foreign intellectual property office as applicable. 
 “Regions” means the Regions listed under the
heading “Regions” in Schedule 1.2(a). 
 “Restricted Technologies” means certain
Licensed Intellectual Property on Schedule 3.6(a) that are owned by the identified party and which are subject to additional restrictions as specified herein. 
 “R&D Suite” means the database which is commonly referred to as “R&D Suite,” or any replacement or other similar or future iteration thereof, and is primarily used by
Research, Development and Quality and generally contains the research, development, technical and business information and other confidential and proprietary information, including Trade Secrets and Know-How associated with the GroceryCo Business
and SnackCo Business. 
 “Substantial Amount” means the amount listed under the heading “Substantial
Amount” in Schedule 1.2(g). 
 “Substantial Presence” means the amount listed under the heading
“Substantial Presence” in Schedule 1.2(g) with respect to a particular Key Overlap Business or Non-Key Overlap Business within a specific Defined Territory. 

“Supplier” means a third party that provides goods or services to GroceryCo and/or SnackCo, including raw materials,
ingredients, packaging components or other input components needed to formulate and manufacture a Finished Product. 

“Tassimo Intellectual Property” means, collectively, the Tassimo Patents and the Tassimo Trade Secrets and Know-How.

 “Tassimo Patents” means those Patents that are owned by Global Brands which relate to the Tassimo business
and which are identified in Schedule 2.5(a). 
 “Tassimo Trade Secrets and Know-How” means those Trade
Secrets and Know-How that are owned by Global Brands which relate to the Tassimo business and which are identified in Schedule 2.5(b). 
 “Third Party Agreements” means those agreements with third parties that were entered into prior to the Separation that may impact the scope of ownership, license and/or use rights to the
Licensed Intellectual Property as set forth in Schedule 6.1. 

  
 9 

 “Total Optional Rights Fee” means the amount listed under the heading
“Total Optional Rights Fee” in Schedule 1.2(g). 
 “Trade Secrets” means any
information, including but not limited to, technical or non-technical data, a formula, recipe, pattern, compilation, program, device, method, technique, drawing, process or financial data, including any trade secrets that may be contained in
databases (including the Meridian, R&D Suite and Anaqua databases) that: (1) is sufficiently secret to derive economic value, actual or potential, from not being generally known to other persons who can obtain economic value from its
disclosure or use; and (2) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy or confidentiality. 
 “Trade Secrets and Know-How” means collectively the Trade Secrets and Know-How. 
 “Undefined Territory” means those jurisdictions that are not the Defined Territory of either party. 
 ARTICLE II 
 ASSIGNMENT AND OWNERSHIP OF INTELLECTUAL PROPERTY

 Section 2.1 Assignment and Ownership of Patents. 

(a) Assignment of Patents to Group Brands. Global Brands hereby (and hereby causes its and their Affiliates and Subsidiaries,
including Kraft Foods UK Ltd. and Kraft Foods R&D Inc. to) irrevocably assigns, transfers, conveys and delivers to Group Brands all of Global Brands’ (and its and their Affiliates and Subsidiaries) right, title and interest in and to the
Group Brands Patents, including the right to any and all causes of action and rights of recovery for past infringement of the Group Brands Patents and the right to claim priority from the Group Brands Patents. Except as set forth in this Agreement,
Global Brands (and the applicable Affiliate or Subsidiary) shall be relieved of all future obligations relating to the Group Brands Patents as a result of the Separation. Global Brands will (and shall cause any applicable Affiliate or Subsidiary
to), without demanding any further consideration therefore, at the request and expense of Group Brands (except for the value of the time of Global Brands’ employees), do all lawful and just acts, that may be or become necessary for prosecuting,
obtaining continuations, continuations-in-part and divisionals of, or reissuing or re-examining, said Group Brands Patents and for evidencing, recording and perfecting Group Brands’ rights to said Group Brands Patents, including but not limited
to execution and acknowledgement of assignments in a form (such as the Patent Assignment) that is reasonably required for each Patent jurisdiction. Patents assigned by Kraft Foods UK Ltd. or Kraft Foods R&D Inc. to Group Brands under this
Section shall be set forth in the Group Brands Licensed Patents Schedule or Group Brands Non-Licensed Patents Schedule, as applicable. 
 (b) Ownership of Group Brands Patents. The parties agree that Group Brands is the sole and exclusive owner as between the parties of all right, title and interest in and to the Group Brands
Patents. Global Brands has no right or interest to the Group Brands Patents other than as provided by the license set forth in ARTICLE III to the Group Brands Licensed Patents identified in Schedule 2.1(b) and the license set forth in ARTICLE
V to the LCRB Licensed Patents identified in Schedule 5.1(a)(i). Except as set forth in this Agreement, Global Brands 

  
 10 

 
shall be relieved of all future obligations relating to the Group Brands Patents as of the Separation. It is anticipated by the parties that Group Brands (or its Affiliates or Subsidiaries) may
continue to develop inventions and obtain Patents after the Separation that shall be owned by Group Brands and shall not be subject to any license to Global Brands unless specifically provided for herein. 

(c) Ownership of Global Brands Patents. The parties agree that Global Brands hereby retains and is the sole and exclusive owner as
between the parties of all right, title and interest in and to the Global Brands Patents. Group Brands has no right or interest to the Global Brands Patents other than as provided by the license set forth in ARTICLE III to the Global Brands Licensed
Patents identified in Schedule 2.1(c), the license set forth in ARTICLE V to the MGC Licensed Patents identified in Schedule 5.2(a)(i) and to the license set forth in the Tassimo IP Agreement. Except as set forth in this Agreement,
Group Brands shall be relieved of all future obligations relating to the Global Brands Patents as a result of the Separation. It is anticipated by the parties that Global Brands (or its Affiliates or Subsidiaries) may continue to develop inventions
and obtain Patents after the Separation that shall be owned by Global Brands and shall not be subject to license to Group Brands unless specifically provided for herein. Patents owned by Kraft Foods UK Ltd. and Kraft Foods R&D Inc. that will be
licensed to Group Brands under ARTICLE III shall be set forth in the Global Brands Licensed Patents Schedule. 

Section 2.2 Assignment and Ownership of Trade Secrets and Know-How. 

(a) Global Brands hereby (and hereby causes its and their Affiliates and Subsidiaries to) irrevocably assigns, transfers, conveys and
delivers to Group Brands all of Global Brands’ (and its and their Affiliates and Subsidiaries) right, title and interest in and to the Group Brands Trade Secrets and Know-How, including all priority rights under applicable international,
multilateral and bilateral treaties and conventions. The right, title and interest is to be held and enjoyed by Group Brands as fully and exclusively as it would have been held and enjoyed by Global Brands had this assignment not been made. Group
Brands shall have all benefits, privileges, causes of action, claims and remedies arising out of or relating to the Group Brands Trade Secrets and Know-How, the exploitation thereof, and the use and ownership of any of the Group Brands Trade Secrets
and Know-How, including but not limited to: (i) any and all remedies against and for past, present or future misappropriation or unauthorized disclosure of the Group Brands Trade Secrets and Know-How; and (ii) any and all rights to
enforce, settle any disputes and retain all proceeds from any such actions. Except as set forth in this Agreement, Global Brands shall be relieved of all future obligations relating to the Group Brands Trade Secrets and Know-How as a result of the
Separation. 
 (b) Ownership of Group Brands Trade Secrets and Know-How. The parties agree that Group Brands is the sole
and exclusive owner of all right, title and interest in and to the Group Brands Trade Secrets and Know-How. Global Brands has no right or interest in or to the Group Brands Trade Secrets and Know-How other than to the license set forth in ARTICLE IV
to the Group Brands Licensed Trade Secrets and Know-How identified in Schedule 2.2(b) and the license set forth in ARTICLE V to the LCRB Licensed Trade Secrets and Know-How identified in Schedule 5.1(a)(ii). It is anticipated by the
parties that Group Brands (or its Affiliates or Subsidiaries) may continue to develop Trade Secrets and Know-How after the Separation that shall be owned by Group Brands and shall not be subject to license to Global Brands unless specifically
provided for herein. 

  
 11 

 (c) Ownership of Global Brands Trade Secrets and Know-How. The parties agree that
Global Brands hereby retains and is the sole and exclusive owner of all right, title and interest in and to the Global Brands Trade Secrets and Know-How. Group Brands has no right or interest in or to the Global Brands Trade Secrets and Know-How
other than the license set forth in ARTICLE IV to Global Brands Licensed Trade Secrets and Know-How identified in Schedule 2.2(c), the license set forth in ARTICLE V to the MGC Licensed Trade Secrets and Know-How identified in Schedule
5.2(a)(ii) and the license set forth in the Tassimo IP Agreement. It is anticipated by the parties that Group Brands (or its Affiliates or Subsidiaries) may continue to develop Trade Secrets and Know-How after the Separation that shall be owned
by Global Brands and shall not be subject to license to Group Brands unless specifically provided for herein. 

Section 2.3 Ownership of Meridian Information. For the sake of convenience and given the size and overlapping nature of the
technology and information contained in Meridian, the parties agree that: each party will obtain a full and complete copy of Meridian as it exists as of the Separation Date excluding Meridian information relating to the products set forth
under the heading “Meridian” in Schedule 4.1(a) and Schedule 4.1(b), which shall be provided solely to Group Brands or Global Brands, respectively, and each party acknowledges receipt thereof; and each party has the
right to use the information contained in Meridian to make, have made, use, sell, offer for sale, import and export products in any jurisdiction around the world, subject to the restrictions set forth in this Section 2.3 and ARTICLE IV:

 (a) Meridian Information owned by Group Brands. Global Brands hereby grants, conveys, transfers and assigns to Group
Brands all right, title and interest with respect to the confidential and proprietary information within Meridian that: (i) relates to the Group Brands Patents or any Group Brands Trade Secrets and Know-How; and (ii) relates to the
GroceryCo Business, including any SKUs sold exclusively by the GroceryCo Business as of the Date of Distribution and to the products identified under the heading “Meridian” in Schedule 4.1(a), all of which shall be considered
as Group Brands Trade Secrets and Know-How. Global Brands shall not have any right, title or interest in or to the Group Brands Non-Licensed Trade Secrets and Know-How. 
 (b) Meridian Information owned by Global Brands. The parties agree that Global Brands hereby retains and is the sole and exclusive owner of all right, title and interest in and to the confidential
and proprietary information within Meridian that: (i) relates to the Global Brands Patents or any Global Brands Trade Secrets and Know-How; and (ii) relates to the SnackCo Business, including any SKUs sold exclusively by the SnackCo
Business as of the Date of Distribution and to the products identified under the heading “Meridian” in Schedule 4.1(b), all of which shall be considered as Global Brands Trade Secrets and Know-How. Group Brands shall not have
any right, title or interest in or to the Global Brands Non-Licensed Trade Secrets and Know-How. 
 (c) Ownership
Generally. 

  
 12 

 (i) To the extent the information contained in Meridian that each party receives a copy of
constitutes the Trade Secrets or Know-How of a party, the party who owns the underlying Trade Secrets and Know-How shall own the associated Meridian information and the same provisions governing ownership and rights to use the Trade Secrets and
Know-How as set forth in ARTICLE II, ARTICLE IV and ARTICLE V shall apply to the associated Meridian information. In the event a party receives the Non-Licensed Trade Secrets and Know-How of the other party by virtue of its copy of Meridian
information, such party shall have no right, title or interest in or to, nor shall have any right to exploit in any manner, such Non-Licensed Trade Secrets and Know-How of the other party. 

(ii) To the extent there is an overlap between the SKUs sold by the GroceryCo Business and the SnackCo Business as of the Distribution
Date, or Meridian information that relates to inactive SKUs or Meridian technical information that is common across products within both GroceryCo and SnackCo, then: (1) Group Brands shall be granted ownership of such Meridian information that
predominantly relates to Processed Cheese, Cream Cheese and all Non-Key Overlap Businesses; and (2) Global Brands shall be granted ownership of such Meridian information that predominantly relates to Coffee and Powdered Beverages. 

Section 2.4 Ownership of R&D Suite. For the sake of convenience and given the size and overlapping nature of the
technology and information contained in R&D Suite, the parties agree that: each party will obtain a full and complete copy of the R&D Suite as it exists as of the Distribution Date; each party acknowledges receipt thereof; and each party has
the right to use the information contained in R&D Suite to make, have made, use, sell, offer for sale, import and export products in any jurisdiction around the world, except: 

(a) to the extent the information contained in R&D Suite constitutes the Trade Secrets or Know-How of a party, the party who owns the
underlying Trade Secrets and Know-How shall own the associated R&D Suite information and the same provisions governing ownership and rights to use the Trade Secrets and Know-How as set forth in ARTICLE II, ARTICLE IV and ARTICLE V shall apply to
the associated R&D Suite information. In the event a party receives the Non-Licensed Trade Secrets and Know-How of the other party by virtue of its copy of R&D Suite information, such party shall have no right, title or interest in or to,
nor shall have any right to exploit in any manner, such Non-Licensed Trade Secrets and Know-How of the other party. 

Section 2.5 Ownership of Tassimo Intellectual Property. The parties agree that Global Brands hereby retains and is the sole
and exclusive owner as between the parties of all right, title and interest in and to the Tassimo Patents identified in Schedule 2.5(a) and the Tassimo Trade Secrets and Know-How as identified in Schedule 2.5(b). Group Brands’
rights and obligations regarding its use of the Tassimo Intellectual Property are governed by the Tassimo IP Agreement. 

Section 2.6 Additional Obligations Under the Other Party’s Patents. Each party agrees to continue the contractual
obligations of any named inventor on a Patent that was a former employee or contractor of Kraft Foods Global Brands LLC (and its and their Affiliates and Subsidiaries) prior to the Distribution, with respect to a duty to assist with the prosecution
of Patents. Each party agrees to make available to the other party such inventors for interviews 

  
 13 

 
and/or testimony and to assist in good faith in further prosecution and maintenance of the Patents. Any actual and reasonable out-of-pocket expenses associated with such assistance shall be borne
by the party seeking or receiving assistance, expressly excluding the value of the time of such party’s personnel. In addition, the parties agree to cooperate to effect a smooth transfer of the responsibility for prosecution, maintenance and
enforcement of the Patents herein assigned and licensed. 
 Section 2.7 Prior Grants. The parties acknowledge and
agree that the assignments and licenses granted herein to the Intellectual Property are subject to any and all licenses or other rights that may have been granted by a party (or its Affiliates, Subsidiaries and its and their Predecessors) with
respect to the Intellectual Property prior to the Distribution as further set forth in ARTICLE VI. 
 Section 2.8
Further Assurances. The parties shall, and shall cause their respective Affiliates and Subsidiaries to, execute and deliver such instruments of assignment, conveyance and transfer and take such other actions as are necessary to memorialize or
perfect the assignments provided for in this ARTICLE II. The parties shall share equally in such costs associated with the filing or recording of assignments in the relevant jurisdictions, provided however that in each case above, the applicable
assignee shall be solely responsible for preparing, filing and/or recording any assignment, transfer or change of name documents relating to the Intellectual Property or any other documents necessary to record ownership of the Intellectual Property
in the applicable assignee’s name, including the Patent Assignment. The applicable assignee agrees to use reasonable efforts to promptly file with U.S. Patent and Trademark Office, or such other foreign intellectual property office as
applicable, any necessary documents relating to the assignment, transfer, conveyance and delivery of title and ownership of the Intellectual Property to the assignee. 
 Section 2.9 Mistaken Allocations. If either party discovers that certain Intellectual Property intended by the parties to be owned by Global Brands was inadvertently listed in the Group Brands
Schedules or certain Intellectual Property intended by the parties to be owned by Group Brands was inadvertently listed in the Global Brands Schedules, such party shall provide written notice to the other party and the parties thereafter shall
cooperate in good faith and amend the listings in the Group Brands Schedules and Global Brands Schedules, as applicable, and assign the applicable Intellectual Property to the proper party, as mutually agreed, including providing all copies of such
applicable Intellectual Property to such other party. The parties agree to share equally any incremental costs associated with assigning any such Intellectual Property to the proper party pursuant to this Section 2.9. If either party discovers
that certain Intellectual Property intended by the parties to be licensed to that party or the other party, then the provisions of Section 3.8 or Section 4.8 shall apply, as applicable. 

Section 2.10 Disclaimer of Representations and Warranties. 

(a) Each of Global Brands (on behalf of itself and each other SnackCo Entity) and Group Brands (on behalf of itself and each other
GroceryCo Entity) understands and agrees that, no party (including its and their Affiliates and Subsidiaries) to this Agreement is making any representations or warranties relating in any way to the Intellectual Property, to any Consent required in
connection therewith, to the value or freedom from any Security Interests of, 

  
 14 

 
or any other matter concerning, any Intellectual Property, or to the legal sufficiency of any assignment, document or instrument delivered hereunder to convey title to any Intellectual Property
upon the execution, delivery and filing hereof or thereof. Except as may expressly be set forth in this Agreement, (a) all Intellectual Property is being transferred or licensed on an “as is,” “where is” basis, (b) any
implied warranty of merchantability, fitness for a specific purpose or otherwise is hereby expressly disclaimed, (c) the respective transferees shall bear the economic and legal risks that any conveyance shall prove to be insufficient to vest
in the transferee good and marketable title, free and clear of any Security Interest and (d) none of the parties (including their Affiliates or Subsidiaries) to this Agreement or any other Person makes any representation or warranty with
respect to any information, documents or materials made available in connection with entering into this Agreement, or the transactions contemplated hereby. 
 (b) EACH PARTY ACKNOWLEDGES AND AGREES THAT THE ASSIGNMENTS AND LICENSES HEREIN ARE MADE ON AN “AS-IS,” QUITCLAIM BASIS AND THAT NEITHER PARTY NOR ANY SUBSIDIARY OF SUCH PARTY HAS MADE OR WILL
MAKE ANY WARRANTY WHATSOEVER, EXPRESS, IMPLIED OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, ENFORCEABILITY, NON-INFRINGEMENT OR VALIDITY OF PATENT CLAIMS (ISSUED OR
PENDING). 
 ARTICLE III 
 LICENSED PATENT RIGHTS AND RESTRICTIONS, GENERALLY 
 Section 3.1
Rights in the Non-Licensed Patents. Group Brands owns all right, title and interest in and to the Group Brands Non-Licensed Patents set forth in Schedule 3.1(a). Global Brands owns all right, title and interest in and to the Global
Brands Non-Licensed Patents set forth in Schedule 3.1(b). Neither party shall have any right, title or interest under the other party’s Non-Licensed Patents. 
 Section 3.2 Rights to Group Brands Licensed Patents. Group Brands grants to Global Brands a perpetual, fully paid-up, royalty-free, non-exclusive and worldwide license in and to the Group
Brands Licensed Patents (excluding the LCRB Licensed Patents which are governed by Section 5.1) to make, have made, use, sell, offer for sale, supply or have supplied, import or have imported, export or have exported any products or services,
or practice any methods and make improvements thereon subject to the terms and conditions of this Agreement, including those restrictions set forth in this ARTICLE III and including any obligations by either party to assign or license exclusive
rights to the Licensed Patents to a third party in a territory pursuant to a Third Party Agreement as set forth in ARTICLE VI. Unless expressly stated otherwise, Group Brands retains all other rights in and to the Group Brands Licensed Patents.

 Section 3.3 Rights to Global Brands Licensed Patents. 

(a) Global Brands grants to Group Brands a perpetual, fully paid-up, royalty-free, non-exclusive and worldwide license in and to the
Global Brands Licensed Patents (excluding the MGC Licensed Patents which are governed by Section 5.2) to make, have made, 

  
 15 

 
use, sell, offer for sale, supply or have supplied, import or have imported, export or have exported any products or services, or practice any methods and make improvements thereon subject to the
terms and conditions of this Agreement, including those restrictions set forth in this ARTICLE III and including any obligations by either party to assign or license exclusive rights to the Licensed Patents to a third party in a territory pursuant
to a Third Party Agreement as set forth in ARTICLE VI. Unless expressly stated otherwise, Global Brands retains all other rights in and to the Global Brands Licensed Patents. 
 (b) Notwithstanding the above, in the event Group Brands (or its Affiliates or Subsidiaries) practices any of the Cadbury Licensed Patents as set forth on Schedule 3.3(b), the scope of Group
Brands’ rights to the Cadbury Licensed Patents shall be the same as Group Brands’ rights and obligations to the Global Brands Licensed Patents, except that Group Brands shall pay a royalty fee for the Cadbury Licensed Patents pursuant to
the royalty fee set forth in Schedule 3.3(b). In addition, and solely to the extent necessary to practice the Cadbury Patents, Group Brands shall be entitled to receive a copy of the relevant Global Brands Trade Secrets and Know-How
(including all Global Brands Trade Secrets and Know-How contained within Meridian and R&D Suite) with respect to the Cadbury Licensed Patents, and such information provided shall be deemed Global Brands Licensed Trade Secrets and Know-How.

 Section 3.4 Rights to Sublicense Licensed Patent Rights. Subject to this ARTICLE III, a party may only grant a
sublicense under the Licensed Patents as follows: 
 (a) to a party’s Affiliates and Subsidiaries for so long as such
parties remain its Affiliates and Subsidiaries; 
 (b) a party shall have the right to license the Licensed Patents (excluding
the LCRB Licensed Patents and MGC Licensed Patents, which are governed by Section 5.1 and Section 5.2, respectively) to Co-Manufacturers and Suppliers, with no right to grant further licenses, to make products solely for the benefit of and
on behalf of itself (or its Affiliates or Subsidiaries) in any country or region: 
 (i) outside of the other party’s
Defined Territory; 
 (ii) within the other party’s Defined Territory, subject to such other party’s written consent,
which shall not be unreasonably withheld, delayed or denied if reasonable confidentiality and non-disclosure measures are in place given the nature and sensitivity of the information; provided that at the end of the ten (10) year
period following Separation, no such approval or consent is needed for a party to grant licenses to its Suppliers and Co-Manufacturers in the other party’s Defined Territory; and 

(iii) any license granted pursuant to Section 3.4(b) shall be subject to a written non-disclosure agreement between the granting
party and the applicable Co-Manufacturer or Supplier, as applicable; or 
 (c) to a third party with whom the party has a
contractual obligation pursuant to the Third Party Agreement identified in Schedule 6.1. 

  
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 (d) Any license granted pursuant to Section 3.4 shall be subject to the confidentiality
obligations as set forth in this Agreement and the Separation Agreement. 
 Section 3.5 Restrictions on Licensed Patent
Rights – Excluding LCRB and MGC. Section 3.5 applies to all Licensed Patents except the LCRB Licensed Patents and the MGC Licensed Patents which are governed by Section 5.1 and Section 5.2, respectively. 

(a) Two-Year Restriction for Key Overlap Business. For a two (2) year period following the Distribution Date, neither party
shall use the Licensed Patents for any Key Overlap Business within such other party’s Defined Territory. At the conclusion of this two (2) year period, either party may use the Licensed Patents in a Key Overlap Business in the other
party’s otherwise Defined Territory via Direct Entry. However, the two (2) year restriction in Section 3.5(a) shall not apply to: 
 (i) Packaging and Research Patents as identified in Schedule 3.5(a)(i); 

(ii) either party’s right to practice the Licensed Patents in areas outside of any Key Overlap Business in any jurisdiction;

 (iii) either party’s right to practice the Licensed Patents in any Undefined Territory; 

(iv) restricting Kraft Food Ingredients Corp. from selling into any country or region products for further processing by third parties;
or 
 (v) Global Brands’ right to import and sell the Jacobs brand coffee in the United States as managed through Kraft
North America Imports Group and at volumes at and in a manner consistent with such importation and sales prior to the Separation. 
 (b) Ten Year Restriction. For a ten (10) year period following the Distribution Date, neither party shall license any of the Licensed Patents to a third party for commercialization by that
third party, provided, however, with respect to products produced by and in a plant owned by that party or by a 50/50 joint venture involving that party, the party may: 

(i) enter into an agreement with a third party governing the distribution of such products regardless of the brand the products are
marketed under, so long as the party or the third party does not sell the products into the other party’s Defined Territory during any period of time where the other party has exclusive rights to such Licensed Patents; and 

(ii) during the first two (2) years after the Distribution Date, sell such products to its customers, including
for shipment to retail outlets in jurisdictions outside of the other party’s Defined Territory; provided, however, that beginning upon the second (2nd) anniversary of the Distribution Date, a party may, subject to any exclusivity rights the other party may have,
sell or ship such products to its customers in any country or region, including to any country within the other party’s Defined Territory. 
 (iii) Notwithstanding the restrictions set forth in this Section 3.5(b): 

  
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 (1) Either party may, subject to the other party’s consent, which shall not be
unreasonably withheld, delayed or denied and subject to terms and conditions mutually agreeable to the parties, license any of the Licensed Patents to a third party, in any jurisdiction, for commercialization with or by such third party for uses in
categories outside of the GroceryCo Business and the SnackCo Business. 
 (iv) In the event a party enters into a joint
venture, such party shall comply with and be subject to the terms of Section 4.6 (Rights of First Offer) under the Separation Agreement. 
 (c) Limited Components and Ingredients. Notwithstanding Section 3.4 and Section 3.5, neither party shall be restricted from using a Co-Manufacturer or Supplier for certain limited
components or ingredients related to the manufacturing or supplying of products that are part of or related to the Licensed Patents, provided that such party does not disclose any of the Licensed Trade Secrets and Know-How to such Co-Manufacturer or
Supplier. 
 Section 3.6 Restrictions on Use of Restricted Technologies. Notwithstanding a party’s right to
sublicense under this ARTICLE III, should the practice of the Licensed Patents require use of the Restricted Technologies identified on Schedule 3.6(a), the parties further agree not to disclose the Restricted Technologies to any third party
in any geography, including Suppliers or Co-Manufacturers within one’s own Defined Territory, without the written permission of the other party which cannot be unreasonably withheld, delayed or denied so long as appropriate confidentiality
measures and the Black Box procedures are in place given the nature and sensitivity of the information. However, a party may disclose a particular Restricted Technology to a third party wherein such Restricted Technology was previously the subject
of, or licensed under, a Third Party Agreement pursuant to ARTICLE VI. 
 Section 3.7 Restrictions on Use of Licensed
Patents in Event of a Sale or Transfer. Upon either party’s sale, transfer, assignment or other divestiture or disposition (for purposes of this Section, a “transfer”) of a part or the majority of any Business utilizing any
Licensed Patents, the transferring party may transfer its rights to the transferee in any related Licensed Patents owned by, or licensed to, the transferring party, in any geography, provided, however; 

(a) all restrictions with respect to the Licensed Patents shall remain in force and transferee will assume, in writing, all rights,
obligations and restrictions of the transferring party with respect to the Licensed Patents; 
 (b) transferee shall not be
granted any rights in or to such Licensed Patents with respect to a Key Overlap Business and/or Non-Key Overlap Business in a Defined Territory of the other party unless, as of ninety (90) days prior to the effective date of such transfer, the
transferring party has established a Substantial Presence within such Defined Territory of the other party. As between the transferee and the non-transferring party (Group Brands or Global Brands, as applicable), with respect to any Licensed Patents
in a Defined Territory in which the transferring party did not achieve a Substantial Presence as of ninety (90) days prior to the effective date of such transfer, the non-transferring party shall be the sole and exclusive owner or licensee, as
applicable, and the transferee shall not be granted a license, under such Licensed Patents in any such Defined Territory. Notwithstanding the terms of this Agreement, transferee’s rights in and to the Licensed Patents shall be fixed at the time
of such transfer, with respect to such Licensed Patents, and transferee shall have no further right to enter into any markets not granted at the time of such transfer. 

  
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 (i) Notwithstanding the above Section, with respect to the Restricted Technologies,
Restricted Technologies may only be transferred to the transferee for use in such Regions where such Restricted Technology is currently being used for commercial purposes in products being sold by a transferring party in such Region, and where the
business being transferred has generated at least a Substantial Amount from products utilizing such Restricted Technologies. 

(c) In the event the transferring party transfers any Restricted Technology, the transferring party shall ensure that the transferee that
obtains such Restricted Technology agrees to be subject to those restrictions and obligations set forth herein with respect to such Restricted Technology effective as of the date of such transfer. The transferring party shall ensure that the
non-transferring party is a third party beneficiary with respect to such obligations and restrictions. 
 (d) The restrictions
set forth in this Section 3.7 shall not apply in the event that the transferee is the other party to this Agreement (i.e. the transferee is GroceryCo or SnackCo). 
 Section 3.8 Required License for a Party’s Business. If a party discovers that certain Patents existing as of the Distribution Date that either: (a) are necessary to conduct the
business of that party or (b) are necessary to perform that party’s obligations under a Third Party Agreement; and were intended by the parties to be licensed by one party to the other party but were inadvertently listed in the
Non-Licensed Patents, such party shall provide written notice to the other party. The parties shall cooperate in good faith, and, if the parties are reasonably satisfied that the Patents were inadvertently omitted, they shall amend the listings in
the Schedules and license the Patents to the other party as applicable and provide the other party with all copies of all applicable documentation required to practice the Patents. The parties agree to share equally any incremental costs associated
with licensing any such Patents to the proper party pursuant to this Section 3.8. If a party desires a license to a Patent developed post-Separation that is not considered a Licensed Patent pursuant to Section 7.1 or Section 7.2 in
connection with any rights and obligations under a Third Party Agreement, then the parties shall engage in good faith negotiations to enter into an agreement governing the license and royalty terms for any such Patent. 

Section 3.9 Duration. All licenses granted herein with respect to each Licensed Patent shall expire upon the expiration of
the term of such Licensed Patent unless such license has been terminated earlier pursuant to this Agreement. 
 ARTICLE IV

 LICENSED TRADE SECRETS AND KNOW-HOW RIGHTS 
 AND RESTRICTIONS, GENERALLY 

  
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 Section 4.1 Rights in the Non-Licensed Trade Secrets and Know-How. Group Brands
owns all right, title and interest in and to the Group Brands Non-Licensed Trade Secrets and Know-How set forth in Schedule 4.1(a) and Global Brands owns all right, title and interest in and to the Global Brands Non-Licensed Trade Secrets and
Know-How set forth in Schedule 4.1(b). 
 Section 4.2 Rights to Group Brands Licensed Trade Secrets and
Know-How. Group Brands grants to Global Brands a perpetual, fully paid-up, non-exclusive and worldwide license under the Group Brands Licensed Trade Secrets and Know-How (excluding the LCRB Licensed Trade Secrets and Know-How which are governed
by Section 5.1) subject to the terms and conditions of this Agreement, including those restrictions set forth in this ARTICLE IV and including any obligations by either party to assign or license exclusive rights to the Licensed Trade Secrets
and Know-How to a third party in a territory pursuant to a Third Party Agreement as set forth in ARTICLE VI. Unless expressly stated otherwise, Group Brands retains all other rights in and to the Group Brands Licensed Trade Secrets and Know-How.

 Section 4.3 Rights to Global Brands Licensed Trade Secrets and Know-How. Global Brands grants to Group Brands a
perpetual, fully paid-up, non-exclusive and worldwide license under the Global Brands Licensed Trade Secrets and Know-How (excluding the MGC Licensed Trade Secrets and Know-How which are governed by Section 5.2) subject to the terms and
conditions of this Agreement, including those restrictions set forth in this ARTICLE IV and including any obligations by either party to assign or license exclusive rights to the Licensed Trade Secrets and Know-How to a third party in a territory
pursuant to a Third Party Agreement as set forth in ARTICLE VI. Unless expressly stated otherwise, Global Brands retains all other rights in and to the Global Brands Licensed Trade Secrets and Know-How. 

Section 4.4 Rights to Sublicense Licensed Trade Secrets and Know-How. Subject to this ARTICLE IV, a party may only grant a
sublicense under the Licensed Trade Secrets and Know-How as follows: 
 (a) to a party’s Affiliates and Subsidiaries for so
long as such parties remain its Affiliates and Subsidiaries. 
 (b) a party shall have the right to license the Licensed Trade
Secrets and Know-How (excluding the LCRB Licensed Trade Secrets and Know-How and MGC Licensed Trade Secrets and Know-How, which are governed by Section 5.1 and Section 5.2, respectively) to Co-Manufacturers and Suppliers, with no right to
grant further licenses, to make products solely for the benefit of and on behalf of itself (or its Affiliates or Subsidiaries) in any country or region: 
 (i) outside of the other party’s Defined Territory; 
 (ii) within the other
party’s Defined Territory, subject to such other party’s written consent, which shall not be unreasonably withheld, delayed or denied if reasonable confidentiality and non-disclosure measures are in place given the nature and sensitivity
of the information; provided that at the end of the ten (10) year period following the Distribution Date, no such approval or consent is needed for a party to grant licenses to its Suppliers and Co-Manufacturers in the other
party’s Defined Territory; and 

  
 20 

 (iii) any license granted pursuant to Section 4.4(b) shall be subject to a written
non-disclosure agreement between the granting party and the applicable Co-Manufacturer or Supplier, as applicable; or 
 (c) to
a third party with whom the party has a contractual obligation pursuant to the Third Party Agreement identified in Schedule 6.1. 
 (d) Any license granted pursuant to Section 4.4 shall be subject to the confidentiality obligations as set forth in this Agreement and the Separation Agreement. 

Section 4.5 Restrictions on Licensed Trade Secrets and Know-How – Excluding LCRB and MGC. Section 4.5 applies to
all Licensed Trade Secrets and Know-How, except the LCRB Licensed Trade Secrets and Know-How and the MGC Licensed Trade Secrets and Know-How, which are governed by Section 5.1 and Section 5.2, respectively. 

(a) Two Year Restriction For Key Overlap Business. For a two (2) year period following the Distribution Date, neither party
shall use the Licensed Trade Secrets and Know-How for any Key Overlap Business within such other party’s Defined Territory. At the conclusion of this two (2) year period, either party may use the Licensed Trade Secrets and Know-How in a
Key Overlap Business in the other party’s otherwise Defined Territory solely via Direct Entry. However, the two (2) year restriction in Section 4.5(a) shall not apply to: 

(i) Trade Secrets and Know-How associated with Packaging and Research Patents; 

(ii) either party’s right to practice the Licensed Trade Secrets and Know-How in areas outside of any Key Overlap Business in any
jurisdiction; 
 (iii) either party’s right to practice the Licensed Trade Secrets and Know-How in any Undefined
Territory; 
 (iv) restricting Kraft Food Ingredients Corp. from selling into any country or region products for further
processing by third parties; or 
 (v) Global Brands’ right to import and sell the Jacobs brand coffee in the United
States as managed through Kraft North America Imports Group and at volumes at and in a manner consistent with such importation and sales prior to the Separation. 
 (b) Ten Year Restriction. For a ten (10) year period following the Distribution Date, neither party shall license any of the Licensed Trade Secrets and Know-How to a third party for
commercialization by that third party, provided, however, that with respect to products produced by and in a plant owned by that party or by a 50/50 joint venture involving that party, a party may: 

  
 21 

 (i) enter into an agreement with a third party governing the distribution of such products
regardless of the brand the products are marketed under, so long as the party or the third party does not sell the products into the other party’s Defined Territory during any period of time where the other party has exclusive rights to such
Licensed Trade Secrets and Know-How; and 
 (ii) during the first two (2) years after the Distribution
Date, sell such products to its customers, including for shipment to retail outlets in jurisdictions outside of the other party’s Defined Territory; provided, however, that beginning upon the second (2nd) anniversary of the Distribution Date, a party may, subject to
any exclusivity rights the other party may have, sell or ship such products to its customers in any country or region, including to any country within the other party’s Defined Territory. 

(iii) Notwithstanding the restrictions set forth in this Section 4.5(b): 

(1) Either party may, subject to the other party’s consent, which shall not be unreasonably withheld, delayed or denied and subject
to terms and conditions mutually agreeable to the parties, license any of the Licensed Trade Secrets and Know-How to a third party, in any jurisdiction, for commercialization with or by such third party for uses in categories outside of the
GroceryCo Business and the SnackCo Business. 
 (2) In the event a party enters into a joint venture, such party shall comply
with and be subject to the terms of Section 4.6 (Rights of First Offer) under the Separation Agreement. 
 (c) Limited
Components and Ingredients. Notwithstanding Section 4.4 and Section 4.5, neither party shall be restricted from using a Co-Manufacturer or Supplier for certain limited components or ingredients related to the manufacturing or supplying
of products that are part of or related to the Licensed Trade Secrets and Know-How, provided that such party does not disclose any of the Licensed Trade Secrets and Know-How to such Co-Manufacturer or Supplier. 

Section 4.6 Restrictions on Use of Restricted Technologies. Notwithstanding a party’s right to sublicense under this
ARTICLE IV, neither party may disclose the Restricted Technologies to any third party, in any geography, including Suppliers or Co-Manufacturers within one’s own Defined Territory, without the written permission of the other party, which cannot
be unreasonably withheld, delayed or denied so long as appropriate confidentiality measures and Black Box procedures are in place given the nature and sensitivity of the information. However, a party may disclose a particular Restricted Technology
to a third party wherein such Restricted Technology was previously the subject of, or licensed under, a Third Party Agreement pursuant to ARTICLE VI. 
 Section 4.7 Restrictions on Use of Licensed Trade Secrets and Know-How in Event of a Sale or Transfer. Upon either party’s sale, transfer, assignment or other divestiture or disposition
(for purposes of this Section, a “transfer”) of a part or the majority of any Business utilizing any Licensed Trade Secrets and Know-How, the transferring party may transfer its rights to the transferee in any related Licensed Trade
Secrets and Know-How owned by, or licensed to, the transferring party, in any geography, provided, however: 

  
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 (a) all restrictions with respect to the Licensed Trade Secrets and Know-How shall remain in
force and transferee will assume, in writing, all rights, obligations and restrictions of the transferring party with respect to the Licensed Trade Secrets and Know-How; and 
 (b) transferee shall not be granted any rights in or to such Licensed Trade Secrets and Know-How with respect to a Key Overlap Business and/or Non-Key Overlap Business in a Defined Territory of the other
party unless, as of ninety (90) days prior to the effective date of such transfer, the transferring party has established a Substantial Presence within such Defined Territory of the other party. As between the transferee and the
non-transferring party (Group Brands or Global Brands, as applicable), with respect to any Licensed Trade Secrets and Know-How in a Defined Territory in which the transferring party did not achieve a Substantial Presence as of ninety (90) days
prior to the effective date of such transfer, the non-transferring party shall be the sole and exclusive owner or licensee, as applicable, and the transferee shall not be granted a license, under such Licensed Trade Secrets and Know-How in any such
Defined Territory. Notwithstanding the terms of this Agreement, transferee’s rights in and to the Licensed Trade Secrets and Know-How shall be fixed at the time of such transfer, with respect to such Licensed Trade Secrets and Know-How, and
transferee shall have no further right to enter into any markets not granted at the time of such transfer. 
 (i)
Notwithstanding the above Section, with respect to the Restricted Technologies, Restricted Technologies may only be transferred to the transferee for use in such regions where such Restricted Technology is currently being used for commercial
purposes and where the business being transferred has generated at least a Substantial Amount from products utilizing such Restricted Technologies. 
 (c) Notwithstanding the above, with respect to Trade Secrets and Know-How contained within Meridian and R&D Suite, upon either party’s transfer of a part or the majority of any Business, the
transferring party may only transfer those Trade Secrets and Know-How of Meridian and R&D Suite, or portion thereof, that are in use by the transferring party and are material to the business being sold, whether such Trade Secrets and Know-How
are owned by or licensed to the transferring party at the time of the transfer of the transferring party’s business to the transferee. The transferring party shall not provide a wholesale copy of either Meridian or R&D Suite, or any other
information of the other party to which the transferring party does not have rights hereunder, to the transferee absent written consent of the other party. All other restrictions with respect to the Licensed Trade Secrets and Know-How shall apply to
Meridian and R&D Suite. 
 (d) In the event the transferring party transfers any Restricted Technology, the transferring
party shall ensure that the transferee that obtains such Restricted Technology agrees to be subject to those restrictions and obligations set forth herein with respect to such Restricted Technology effective as of the date of such transfer. The
transferring party shall ensure that the non-transferring party is a third party beneficiary with respect to such obligations and restrictions. 

  
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 (e) The restrictions set forth in this Section 4.7 shall not apply in the event that
the transferee is the other party to this Agreement (i.e. the transferee is GroceryCo or SnackCo). 
 Section 4.8
Required License for a Party’s Business. If a party discovers that certain Trade Secrets and Know-How existing as of the Distribution Date that either: (a) are necessary to conduct the business of that party or (b) are
necessary to perform that party’s obligations under a Third Party Agreement; and were intended by the parties to be licensed by one party to the other party but were inadvertently listed in the Non-Licensed Trade Secrets and Know-How Schedules,
such party shall provide written notice to the other party. The parties shall cooperate in good faith, and, if the parties are reasonably satisfied that the Trade Secrets and Know-How were inadvertently omitted, they shall amend the listings in the
Schedules and license the Trade Secrets and Know-How to the other party as applicable and provide the other party with all copies of all applicable documentation required to practice the Trade Secrets and Know-How. The parties agree to share equally
any incremental costs associated with licensing any such Trade Secrets and Know-How to the proper party pursuant to this Section 4.8. If a party desires a license to Trade Secrets and Know-How developed post-Separation that are not considered
Licensed Trade Secrets and Know-How pursuant to Section 7.1 or Section 7.2 in connection with any rights and obligations under a Third Party Agreement, then the parties shall engage in good faith negotiations to enter into an agreement
governing the license and royalty terms for any such Trade Secrets and Know-How; provided, however, a party is under no obligation to disclose Trade Secrets and Know-How developed post-Separation to the other party except as required
under Section 7.1 and Section 7.2. 
 Section 4.9 Duration. The licenses granted above to the Licensed
Trade Secrets and Know-How shall continue in perpetuity unless such license has been terminated earlier pursuant to this Agreement. 
 ARTICLE V 
 LICENSED LCRB AND MGC RELATED INTELLECTUAL PROPERTY,

 RIGHTS AND RESTRICTIONS 
 Section 5.1 LCRB Licensed Intellectual Property Rights. 
 (a) Group
Brands grants to Global Brands a license to the LCRB Licensed Patents identified in Schedule 5.1(a)(i) and the LCRB Licensed Trade Secrets and Know-How identified in Schedule 5.1(a)(ii), collectively the LCRB Licensed Intellectual
Property, subject to the terms and conditions of this Agreement. Global Brands may also sublicense its rights to the LCRB Licensed Intellectual Property to its and their Affiliates and Subsidiaries for so long as they remain its and their Affiliates
and Subsidiaries. Group Brands retains all other rights to the LCRB Licensed Intellectual Property unless specifically provided for herein. 
 (i) Global Brands’ License to the LCRB Licensed Intellectual Property within the LCRB Defined Territory. Within the LCRB Defined Territory Global Brands shall have a perpetual, fully paid-up
and royalty-free license (subject to this Section 5.1) in and to the LCRB Licensed Intellectual Property to make, have made, use, sell, 

  
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offer for sale, supply or have supplied, import or have imported, export or have exported any products or services, or practice any methods and make improvements thereon subject to the terms and
conditions of this Agreement. 
 (ii) Global Brands’ Optional Rights to LCRB Licensed Intellectual
Property within the LCRB Optional Market. Within the LCRB Optional Market and subject to Global Brands’ payment to Group Brands of the Annual Optional Rights Fee, payable each year upfront, until the third (3rd) anniversary of the Distribution Date, Global Brands shall have
a non-exclusive license in and to the LCRB Licensed Intellectual Property to make, have made, use, sell, offer for sale, supply or have supplied, import or have imported, export or have exported any products or services, or practice any methods and
make improvements thereon subject to the terms and conditions of this Agreement. Provided Global Brands has paid and continues to pay the Annual Optional Rights Fee, for each twelve (12) month period for which an Annual Optional Rights Fee
payment is made, Global Brands’ rights shall include the receipt of: (a) all Derivatives of the LCRB Licensed Intellectual Property, including any new intellectual property solely owned and developed by GroceryCo (or its Affiliates or
Subsidiaries) directed to LCRB for use in any such countries or regions where Global Brands has rights with respect to the LCRB Licensed Intellectual Property to make, have made, use, sell, offer for sale, supply or have supplied, import or have
imported, export or have exported any products or services, or practice any methods and make improvements thereon; and (b) access to the full-time equivalent employees from GroceryCo (or its Affiliates or Subsidiaries) who are knowledgeable on
the LCRB Licensed Intellectual Property and who shall provide assistance and services subject to the Project Statement between the parties as set forth on Exhibit C. Upon the payment of the Total Optional Rights Fee, Global Brands shall be
granted a perpetual, fully paid-up, royalty-free, non-exclusive and irrevocable license to the LCRB Licensed Intellectual Property within the LCRB Defined Territory and the LCRB Optional Market, provided, however, that upon the third
(3rd) anniversary from the Distribution Date
(regardless of whether the applicable license fees have been paid or not), Global Brands’ right to continue to receive, on a going forward basis, a license to any new intellectual property solely owned and developed by GroceryCo (or its
Affiliates or Subsidiaries) directed to LCRB shall automatically lapse and its access rights to the full-time equivalent employees from GroceryCo (or its Affiliates or Subsidiaries) shall also terminate. 

(1) Global Brands shall have the option, in its sole discretion and upon six (6) months prior written notice to cancel the optional
rights to the LCRB Licensed Intellectual Property as set forth in Section 5.1(a)(ii). In the event that Global Brands elects to cancel and does not pay the full Total Optional Rights Fee, Global Brands’ optional rights as set forth in
Section 5.1(a)(ii) shall expire at the end of such twelve (12) month period in which the last Annual Optional Rights Fee has been paid, but Global Brands shall retain a perpetual, fully paid-up, royalty-free license (subject to this
Section 5.1) to the LCRB Licensed Intellectual Property within the LCRB Defined Territory and in any of the countries or regions within the LCRB Optional Market in which SnackCo has generated at least a Substantial Amount from products
utilizing such LCRB Licensed Intellectual Property by the end of such last twelve (12) month period for which an Annual Optional Rights Fee payment has been paid. 
 (2) Notwithstanding any provision to the contrary, provided Global Brands makes payments in accordance with the terms set forth in Section 5.1(a)(ii) and

  
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solely with respect to new intellectual property solely owed and developed by either party (or its Affiliates or Subsidiaries), each party shall be required to disclose to the other any and all
new intellectual property related to the LCRB technology for any period in which an Annual Optional Rights Fee has been made under Section 5.1(a)(ii), regardless of whether such information is in the form of an Invention Disclosure, Patent or
is kept as a party’s Trade Secret and Know-How. 
 (3) If Global Brands fails to make the initial Annual Optional Rights
Fee at the time of Separation, then Global Brands shall have no rights to the LCRB Licensed Intellectual Property within the LCRB Optional Market or the right to receive any new intellectual property solely owed and developed by GroceryCo (or its
Affiliates or Subsidiaries) or any right to the full-time equivalent employees from GroceryCo (or its Affiliates or Subsidiaries) as provided for in Section 5.1(a)(ii). 
 (4) Notwithstanding any provision to the contrary, with respect to new intellectual property related to the LCRB technology developed by a party at any time after the Total Optional Rights Fee has been
paid, or at any time after the end of the last twelve (12) month period for which an Annual Optional Rights Fee payment has been paid if the Total Optional Rights Fee has not been achieved, such new intellectual property shall be owned by the
developing party with no obligation or requirement to disclose such new intellectual property to the other party, provided, however, that this provision shall not affect a party’s rights or obligations with respect to any Licensed
Intellectual Property. 
 (b) Two (2) Year Exclusivity Period within the LCRB Defined Territory. Global
Brands’ license to the LCRB Licensed Intellectual Property shall be exclusive within the LCRB Defined Territory for a two (2) year period following the Distribution Date subject to the terms and conditions of this Agreement. At the
conclusion of this two (2) year period, or in the event exclusivity lapses beforehand under the terms and conditions of this Agreement, Group Brands (and its and their Affiliates and Subsidiaries) may use the LCRB Licensed Intellectual Property
in any country within the LCRB Defined Territory via Direct Entry. 
 (c) Extended Three (3) to Ten
(10) Year Exclusivity Period within the LCRB Defined Territory. Subject to Section 5.1(f), neither Group Brands (nor its Affiliates or Subsidiaries) may use the LCRB Licensed Intellectual Property in any country within the LCRB Defined
Territory via a Co-Manufacturer or Supplier until the third (3rd) anniversary of the Distribution Date. 
 (i) If by the
third (3rd) anniversary of the Distribution Date,
SnackCo generates a Substantial Amount in the Philippines, GCC Countries or Latin American Countries within a twelve (12) month period from products utilizing the LCRB Licensed Intellectual Property, Global Brands’ license to the LCRB
Licensed Intellectual Property shall continue to be exclusive in the Philippines, GCC Countries or Latin American Countries through the tenth (10th) anniversary from the Distribution Date with respect to Group Brands’ (and its and their Affiliates and
Subsidiaries) ability to use the LCRB Licensed Intellectual Property in the Latin American Countries via a Co-Manufacturer or Supplier. If by the third (3rd) anniversary of the Distribution Date, SnackCo’s revenues in the Latin American Countries failed to generate
a Substantial Amount within a twelve (12) month period from products utilizing the LCRB Licensed Intellectual Property, Group Brands (and its and their Affiliates and Subsidiaries) may use the LCRB Licensed Intellectual Property in the Latin
American Countries via a Co-Manufacturer or Supplier subject to Section 5.1(f). 

  
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 (d) The exclusive license to Global Brands granted in Section 5.1(b) or
Section 5.1(c) shall immediately lapse with respect to certain Latin American Countries, as set forth in this Section below and Group Brands (and its and their Affiliates and Subsidiaries) may use the LCRB Licensed Intellectual Property in any
of such Latin America Countries via any means, including via a Co-Manufacturer or Supplier (Section 5.1(f)), in the event the following all apply: 
 (i) any competitor (whether by brand name or under a private label) enters into Mexico, Brazil or Argentina using substantially similar technology to LCRB; 

(ii) with respect to Group Brands’ ability to enter into either Mexico or Caricam, if such competitor in Mexico achieves at least a
five percent (5%) ACV in either Mexico; or with respect to Group Brands’ ability to enter into South America, such competitor in South America achieves at least a five percent (5%) ACV in either Brazil or Argentina; and

 (iii) SnackCo failed to generate a Substantial Amount in Latin America within the most recent twelve (12) month period
from products utilizing the LCRB Licensed Intellectual Property by the time in which a competitor has obtained entry pursuant to Section 5.1(d)(i) and Section 5.1(d)(ii). 

(e) Notwithstanding the above and subject to the terms and conditions of this Agreement, neither party may sell a
concentrated coffee product using the LCRB Licensed Intellectual Property in a Defined Territory of the other party with respect to the other party’s coffee business until the second (2nd) anniversary of the Distribution Date. 
 (f) Neither party may license the LCRB Licensed Intellectual Property to a third party or to or with any Co-Manufacturer or Supplier provided, however, neither party shall be restricted from
using a Co-Manufacturer or Supplier for certain limited components of manufacturing LCRB provided that such party does not disclose any of the LCRB Intellectual Property to such Co-Manufacturer or Supplier. 

(g) Notwithstanding Section 5.1(f), a party may, with respect to products covered by or utilizing the LCRB Licensed Intellectual
Property that are produced by and in a plant owned by that party: 
 (i) enter into an agreement with a third party governing
the distribution of such products regardless of the brand the products are marketed under, so long as the party or the third party does not sell the products into the LCRB Defined Territory (in the case of GroceryCo) or any country or region that is
not within its LCRB Defined Territory or its LCRB Optional Market (in the case of SnackCo) during any period of time where the other party has exclusive rights to such LCRB Licensed Intellectual Property as set forth in Section 5.1; and

 (ii) during the first two (2) years after the Distribution Date, sell such products to its customers, including for
shipment to retail outlets outside of the LCRB Defined Territory (in the case of GroceryCo) or within its LCRB Defined Territory and its LCRB 

  
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Optional Market (in the case of SnackCo); provided, however, that beginning upon the second (2nd) anniversary of the Distribution Date, a party may, subject to any exclusivity rights the other party may have,
ship such products to its customers in any country or region. 
 (h) GroceryCo and SnackCo shall enter into a separate supply
agreement whereby GroceryCo agrees to manufacture and supply SnackCo with products or parts thereof that are covered by or utilize the LCRB Licensed Intellectual Property. The term of the separate supply agreement shall be for a term of up to five
(5) years unless extended by the parties. For any new intellectual property that is developed under such separate supply agreement, ownership and licensing of such developed intellectual property shall be governed by the terms of this
Agreement. 
 (i) For the purposes of this Section 5.1, the restrictions and limitations of LCRB do not apply to Aladdin IP
or Bud IP. Aladdin IP shall be governed by the limitations and restrictions as those of Powdered Beverages as noted in Schedule 1.2(b) and Schedule 1.2(c), and Bud IP shall be governed by the limitations and restrictions as those of
Coffee as noted in Schedule 1.2(b) and Schedule 1.2(c). 
 Section 5.2 MGC Licensed Intellectual Property
Rights. 
 (a) Global Brands grants to Group Brands a license to the MGC Licensed Patents identified in Schedule
5.2(a)(i) and the MGC Licensed Trade Secrets and Know-How identified in Schedule 5.2(a)(ii), collectively the MGC Licensed Intellectual Property, subject to the terms and conditions of this Agreement. Group Brands may also sublicense its
rights to the MGC Licensed Intellectual Property to its and their Affiliates and Subsidiaries for so long as they remain its and their Affiliates and Subsidiaries. Global Brands retains all other rights to the MGC Licensed Intellectual Property
unless specifically provided for herein. 
 (i) Group Brands’ License to MGC Licensed Intellectual Property within the
MGC Defined Territory. Within the MGC Defined Territory, Group Brands shall have a perpetual, fully paid-up and royalty-free license (subject to this Section 5.2) in and to the MGC Licensed Intellectual Property to make, have made, use,
sell, offer for sale, supply or have supplied, import or have imported, export or have exported any products or services, or practice any methods and make improvements thereon subject to the terms and conditions of this Agreement. 

(ii) Group Brands’ Optional Rights to MGC Licensed Intellectual Property within the MGC Optional Market.
Within the MGC Optional Market and subject to Group Brands’ payment to Global Brands of the Annual Optional Rights Fee, payable each year upfront, until the third (3rd) anniversary of the Distribution Date, Group Brands shall have a non-exclusive license in and to the MGC Licensed
Intellectual Property to make, have made, use, sell, offer for sale, supply or have supplied, import or have imported, export or have exported any products or services, or practice any methods and make improvements thereon subject to the terms and
conditions of this Agreement. Provided Group Brands has paid and continues to pay the Annual Optional Rights Fee, for each twelve (12) month period for which an Annual Optional Rights Fee payment is made, Group Brands’ rights shall include
the receipt of: (a) all 

  
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Derivatives of the MGC Licensed Intellectual Property, including any new intellectual property solely owned and developed by SnackCo (or its Affiliates or Subsidiaries) directed to MGC for use in
any such countries or regions where Group Brands has rights with respect to the MGC Licensed Intellectual Property to make, have made, use, sell, offer for sale, supply or have supplied, import or have imported, export or have exported any products
or services, or practice any methods and make improvements thereon; and (b) access to the full-time equivalent employees from SnackCo (or its Affiliates or Subsidiaries) who are knowledgeable on the MGC Licensed Intellectual Property and who
shall provide assistance and services subject to the Project Statement between the parties as set forth on Exhibit D. Upon the payment of the Total Optional Rights Fee, Group Brands shall be granted a perpetual, fully paid-up, royalty-free,
non-exclusive and irrevocable license to the MGC Licensed Intellectual Property within the MGC Defined Territory and LCRB Optional Market, provided, however, that upon the third
(3rd) anniversary from the Distribution Date
(regardless of whether the applicable license fees have been paid or not), Group Brands’ right to continue to receive, on a going forward basis, a license to any new intellectual property solely owned and developed by SnackCo (or its Affiliates
or Subsidiaries) directed to MGC shall automatically lapse and its access rights to the full-time equivalent employees from SnackCo (or its Affiliates or Subsidiaries) shall also terminate. 

(1) Group Brands shall have the option, in its sole discretion and upon six (6) months prior written notice to cancel the optional
rights to the MGC Licensed Intellectual Property as set forth in Section 5.2(a)(ii). In the event that Group Brands elects to cancel and does not pay the full Total Optional Rights Fee, Group Brands’ optional rights as set forth in
Section 5.2(a)(ii) shall expire at the end of such twelve (12) month period in which the last Annual Optional Rights Fee has been paid, but Group Brands shall retain a perpetual, fully paid-up, royalty-free license (subject to this
Section 5.2) to the MGC Licensed Intellectual Property within the MGC Defined Territory and in any of the following countries or regions within the MGC Optional Market in which GroceryCo has generated at least a Substantial Amount from products
utilizing such MGC Licensed Intellectual Property by the end of such last twelve (12) month period for which an Annual Optional Rights Fee payment has been paid. 
 (2) Notwithstanding any provision to the contrary, provided Group Brands makes payments in accordance with the terms set forth in Section 5.2(a)(ii), and solely with respect to new intellectual
property solely owed and developed by either party (or its Affiliates or Subsidiaries), each party shall be required to disclose to the other any and all new intellectual property related to the MGC technology for any period in which an Annual
Optional Rights Fee has been made, regardless of whether such information is in the form of an Invention Disclosure, Patent or is kept as a party’s Trade Secret and Know-How. 

(3) If Group Brands fails to make the initial Annual Optional Rights Fee on the Distribution Date, then Group Brands shall have no
rights to the MGC Licensed Intellectual Property within the MGC Optional Market or the right to receive any new intellectual property solely owed and developed by SnackCo (or its Affiliates or Subsidiaries) or any right to the full-time equivalent
employees from GroceryCo (or its Affiliates or Subsidiaries) as provided for in Section 5.2(a)(ii). 

  
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 (4) Notwithstanding any provision to the contrary, with respect to new intellectual
property related to the MGC technology developed by a party at any time after the Total Optional Rights Fee has been paid, or at any time after the end of the last twelve (12) month period for which an Annual Optional Rights Fee payment has
been paid if the Total Optional Rights Fee has not been achieved, such new intellectual property shall be owned by the developing party with no obligation or requirement to disclose such new intellectual property to the other party, provided,
however, that this provision shall not affect a party’s rights or obligations with respect to any Licensed Intellectual Property. 
 (b) Two (2) Year Exclusivity Period within the MGC Defined Territory. Group Brands’ license to the MGC Licensed Intellectual Property shall be exclusive within the MGC Defined Territory
for a two (2) year period following the Distribution Date, subject to the terms and conditions of this Agreement. At the conclusion of this two (2) year period, or in the event exclusivity lapses beforehand under the terms and conditions
of this Agreement, Global Brands (and its and their Affiliates and Subsidiaries) may use the MGC Licensed Intellectual Property within the MGC Defined Territory via Direct Entry. 

(c) Extended Three (3) to Ten (10) Year Exclusivity Period within the MGC Defined Territory. Subject
to Section 5.2(e), neither Global Brands (nor its Affiliates or Subsidiaries) may use the MGC Licensed Intellectual Property within the MGC Defined Territory via a Co-Manufacturer or Supplier until the third (3rd) anniversary of the Distribution Date. 

(i) If by the third (3rd) anniversary of the Distribution Date, GroceryCo generates a Substantial Amount within any of the countries
within the MGC Defined Territory within a twelve (12) month period from products utilizing the MGC Licensed Intellectual Property, Group Brands’ license to the MGC Licensed Intellectual Property shall continue to be exclusive in the MGC
Defined Territory, as applicable, through the tenth
(10th) anniversary from the Distribution Date with
respect to Global Brands’ (and its and their Affiliates and Subsidiaries) ability to use the MGC Licensed Intellectual Property in the MGC Defined Territory via a Co-Manufacturer or Supplier. If by the third (3rd) anniversary of the Distribution Date, GroceryCo’s
revenues in any country outside the Optional Rights Market failed to generate a Substantial Amount within a twelve (12) month period from products utilizing the MGC Licensed Intellectual Property, Global Brands (and its and their Affiliates and
Subsidiaries) may use the MGC Licensed Intellectual Property in the MGC Defined Territory via a Co-Manufacturer or Supplier subject to Section 5.2(e). 
 (d) The exclusive license to Group Brands granted in Section 5.2(b) or Section 5.2(c) shall immediately lapse with respect to any country within the MGC Defined Territory, as set forth below,
and Global Brands may use the MGC Licensed Intellectual Property in the particular jurisdiction via any means, including via a Co-Manufacturer or Supplier (subject to Section 5.2(e)), in the event the following all apply: 

(i) any competitor (whether by brand name or under a private label) enters into a country within the MGC Defined Territory using
substantially similar technology to MGC; 
 (ii) with respect to Global Brands’ ability to enter into a country within the
MGC Defined Territory, such competitor achieves at least a five percent (5%) ACV in a particular country within the MGC Defined Territory; and 

  
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 (iii) GroceryCo failed to generate a Substantial Amount within a particular country within
the MGC Defined Territory, within the most recent twelve (12) month period from products utilizing the MGC Licensed Intellectual Property by the time in which a competitor has obtained entry pursuant to Section 5.2(d)(i) and
Section 5.2(d)(ii). 
 (e) Neither party may license the MGC Licensed Intellectual Property to a third party or to or with
any Co-Manufacturer or Supplier, provided, however, neither party shall be restricted from using a Co-Manufacturer or Supplier for certain limited components of manufacturing MGC provided that such party does not disclose any of the
MGC Intellectual Property to such Co-Manufacturer or Supplier. However, both parties may license MGC Licensed Intellectual Property to those Approved Third Parties as identified in Schedule 6.1, provided that if Global Brands’ consent is
required for such license, such consent shall not be unreasonably withheld, delayed or denied. 
 (f) Notwithstanding
Section 5.2(e), a party may, with respect to products covered by or utilizing the MGC Licensed Intellectual Property that are produced by and in a plant owned by that party: 

(i) enter into an agreement with a third party governing the distribution of the products regardless of the brand the products are
marketed under, so long as the party or the third party does not sell the products into the MGC Defined Territory (in the case of SnackCo) or in any country or region that is not within its MGC Defined Territory or its MGC Optional Market (in the
case of GroceryCo) during any period of time where the other party has exclusive rights to such MGC Licensed Intellectual Property as set forth in Section 5.2; and 

(ii) during the first two (2) years after the Distribution Date, sell such products to its customers, including
for shipment to retail outlets outside of the MGC Defined Territory (in the case of SnackCo) or within its MGC Defined Territory and its MGC Optional Market (in the case of GroceryCo); provided, however, that beginning upon the second
(2nd) anniversary of the Distribution Date, a party
may, subject to any exclusivity rights the other party may have, ship such products to its customers in any country or region. 

(g) SnackCo and GroceryCo shall enter into a separate supply agreement whereby SnackCo agrees to manufacture and supply GroceryCo with
products or parts thereof that are covered by or utilize the MGC Licensed Intellectual Property. The term of the separate supply agreement shall be for a term of up to five (5) years unless extended by the parties. For any new intellectual
property that is developed under such separate supply agreement, ownership and licensing of such developed intellectual property shall be governed by the terms of this Agreement. 

ARTICLE VI 

THIRD PARTY AGREEMENTS 
 Section 6.1 Licensed Intellectual Property Subject to Third Party Rights or Agreements. Each party acknowledges the existence of Third Party Agreements and any continuing obligations and
restrictions that are set forth in the Third Party Agreements and agrees that it has copies of such Third Party Agreements as it may reasonably require. To the 

  
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 extent any intellectual property is jointly owned by a party and a third party pursuant to a Third Party
Agreement, this Agreement shall not be construed to convey any rights to such intellectual property that is not permissible under such Third Party Agreement. The parties agree to cooperate and to take necessary steps, within their control, to ensure
each party’s rights and obligations under this Agreement do not cause a party to be in breach of such Third Party Agreement. The parties further agree to cooperate and to take necessary steps, within their control, and if necessary, to
effectuate the assignment or license of Licensed Intellectual Property in the specified territory pursuant to such Third Party Agreements. Except as set forth in Section 7.1 and Section 7.2, this Agreement shall not be construed as
requiring a party that is not a party post-Separation to a Third Party Agreement to disclose, assign or license new intellectual property to the other party or to a third party under any such Third Party Agreement. Each party further agrees that
upon becoming aware of any provision in this Agreement or in a Third Party Agreement entered into prior to the Distribution that was not identified in Schedule 6.1 that would cause a breach of either agreement, to notify the other party. The
parties shall reasonably consult and cooperate with each other in connection with any such Third Party Agreement. The parties agree that this Agreement shall not be construed as making any third party a beneficiary under this Agreement. 

Section 6.2 Indemnification by Licensee for Third Party Agreements. As between Group Brands and Global Brands and its and
their Affiliates and Subsidiaries, the party who is the licensee of Licensed Intellectual Property that is subject to a Third Party Agreement shall indemnify, defend and hold the other party (i.e., licensor) and its and their Affiliates and
Subsidiaries and each of its and their respective officers, directors, employees, shareholders, agents and representatives (collectively, the “Indemnified Parties”) harmless from and against any and all Liabilities of the
Indemnified Parties relating to, arising out of or resulting from any claim that the licensee’s use of the Licensed Intellectual Property is in breach of or otherwise runs afoul of the Third Party Agreement, including as against any claim that
the licensee’s use of the Licensed Intellectual Property infringes, misappropriates or otherwise uses the Licensed Intellectual Property in violation of any restrictions set forth in such Third Party Agreement. 

ARTICLE VII 

DEVELOPMENT, PROSECUTION AND MAINTENANCE OF 
 LICENSED INTELLECTUAL PROPERTY 
 Section 7.1 Derivatives of
Licensed Patents. The parties acknowledge that either party may make improvements, modifications or derivatives of the Licensed Patents (“Derivative”). Where a party seeks to file a Patent application on any such Derivative
(referred to as a “Derivative Patent Application”), the parties agree as follows: 
 (a) if a party seeks to
file a Derivative Patent Application and such party believes that a claim of priority to a Licensed Patent is required, or if a party believes that such Derivative Patent Application may be rejected by the U.S. Patent and Trademark Office, or such
other foreign intellectual property office in the subject jurisdiction absent common inventorship and/or ownership by one party of both the Derivative Patent Application and the Licensed Patent, then the following provisions apply: 

(i) if the party is the licensee, then that party will provide a full and complete copy of the Derivative Patent Application for filing
to the owner. Upon receipt of the 

  
 32 

 application, the owner shall file or cause to be filed such application in its own name, as applicable or
allowable under the law in the relevant jurisdiction, within forty-five (45) days of receipt thereof, or as otherwise mutually agreed upon between the parties. The licensee shall also consult with the owner with respect to the Patent
application to the extent the Patent application may affect the validity or scope of the owner’s Licensed Patent(s). The owner’s and licensee’s rights in and to the Derivative Patent application (and any Patent issuing therefrom)
shall be the same as their rights to the underlying Licensed Patent and on the same terms and subject to the same restrictions, or 
 (ii) if the party is the owner, then the owner shall file the Derivative Patent Application in its own name and shall provide a full and complete copy of the Derivative Patent Application to the licensee.
The owner’s and licensee’s rights to the Derivative Patent Application (and any Patent issuing therefrom) shall be the same as their rights to the underlying Licensed Patent and on the same terms and subject to the same restrictions.

 (b) Notwithstanding anything set forth in Section 7.1(a): 

(i) the party who conceived of or developed the improvements, modifications or derivatives shall be responsible for the drafting and
initial preparation of the Patent application. 
 (ii) Except with respect to improvements, modifications or derivatives of
LCRB and MGC for so long as a party is paying for the licensed rights thereof subject to Section 5.1(a) and Section 5.2(a), respectively, neither party shall be prevented from making any improvements, modifications or derivatives of the
Licensed Patents and retaining such Derivatives as a Trade Secret of such developing party. In the event a party maintains a Derivative as a Trade Secret, such party shall be under no obligation to disclose the Derivative to the other Party and
shall have no obligation to grant any right or license to the other party hereunder with respect to any such Derivative. Further, a party’s right to maintain a Derivative as such party’s Trade Secret shall not prevent the other party from
independently developing and preparing its own Derivatives, including filing a Derivative Patent Application on the same or substantially similar Derivative. 
 (iii) Except with respect to improvements, modifications or derivatives of LCRB and MGC for so long as a party is paying for the licensed rights thereof subject to Section 5.1(a) and
Section 5.2(a), respectively, neither party has any obligation to disclose or provide copies to the other party any other Derivative Patent Applications or any other Patent applications that do not fall within the provisions of
Section 5.1, Section 5.2, or Section 7.1(a). In other words, if either party conceives of a Derivative Patent Application wherein the party believes that no claim of priority to a Licensed Patent is necessary and/or believes that the
Derivative Patent Application would not be rejected by the U.S. Patent and Trademark Office, or such other foreign intellectual property office in the subject jurisdiction based on lack of common inventorship and/or ownership with a Licensed Patent,
then such Derivative Application is not subject to the requirements of this Section 7.1(a) and such party shall be under no obligation to disclose the Derivative or any associated Derivative Patent Application to the other party, and the other
party has no rights to any Derivative, Derivative Patent Application or Patent issuing therefrom. 

  
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 (c) The parties agree that copies of any Derivative Patent Applications, including any
non-public information regarding any Derivative or Derivative Patent Application, that are exchanged between the parties pursuant to this Section 7.1 shall be treated as confidential and shall be used solely in accordance with the terms of this
Agreement and within the scope of the applicable license. 
 (d) The parties agree to execute any documents with respect to a
Derivative Patent Application as may be required by the parties to effectuate the rights and obligations in this Section 7.1. 
 Section 7.2 Pipeline Invention Disclosures and Patents. Notwithstanding Section 7.1, with respect to Invention Disclosures prepared within six (6) months from the Distribution Date
and Patent applications submitted or filed within eighteen (18) months from the Distribution Date, the parties agree as follows: 
 (a) excluding the Invention Disclosures contained on Schedule 2.1(b) and Schedule 2.1(c), any new Invention Disclosures prepared within the first six (6) months following the
Distribution Date that relate to the Key Overlap Business or new Invention Disclosures based upon research and development related to or arising out of each party’s packaging or research groups, each party shall, at its own expense, provide
copies of any such Invention Disclosure to the other party’s IP counsel, chief scientific officer and executive in charge of the applicable business unit within thirty (30) days of the initial preparation of such Invention Disclosure. If a
Patent application is filed based on such Invention Disclosure, the other party shall be granted a license in and to such Patent application (and any Patent issuing therefrom) and the applicable Patent application shall be classified as a Licensed
Patent owned by the filing party with the non-filing party obtaining a license under such Patent application (and any Patent issuing therefrom) subject to and on the same terms and conditions as the party is granted to Licensed Patents within the
Key Overlap Business. 
 (b) Excluding the scheduled Patent applications contained on Schedule 2.1(b) and
Schedule 2.1(c), for all Patent applications filed within the first six (6) months following the Distribution Date that relate to the Key Overlap Business or new Patent applications based upon research and development related to or
arising out of each party’s packaging or research groups, the party filing the application shall, at its own expense, provide copies of any such Patent application as filed, within thirty (30) days of such filing, together with notice of
its filing date and serial number, to the other party’s IP counsel, chief scientific officer and executive in charge of the applicable business unit. The non-filing party shall be granted a license in and to such Patent application (and any
Patent issuing therefrom) and the applicable Patent application shall be classified as a Licensed Patent owned by the filing party with the non-filing party obtaining a license under such Patent application (and any Patent issuing therefrom) subject
to and on the same terms and conditions as the party is granted to Licensed Patents within the Key Overlap Business. 
 (c) For
Patent applications within the Key Overlap Business filed by either party after the initial six (6) months and up to and through the initial eighteen (18) months following the Distribution Date and for all Patent applications filed by
either party that relate to either the Key Overlap Business or Non-Key Overlap Business and including all Patent applications based 

  
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 upon research and development related to or arising out of each party’s packaging or research groups
filed up to and through the initial eighteen (18) months following the Distribution Date, each party shall, at its own expense, provide copies of any such Patent application as filed, within thirty (30) days of such filing, together with
notice of its filing date and serial number, to the other party’s IP counsel, chief scientific officer and executive in charge of the applicable business unit. The parties shall then mutually determine whether rights to such Patent application
would have been granted to the other party had the Distribution not yet occurred. In the event the parties agree that each party should have received rights in and to the Patent application and any Patent issuing therefrom, the Patent application
shall be classified as a Licensed Patent owned by the filing party with the non-filing party obtaining a license under such Patent application (and any Patent issuing therefrom) subject to and on the same terms and conditions as the party is granted
to Licensed Patents within the applicable Key Overlap Business and Non-Key Overlap Business. 
 (d) The parties agree that
copies of any Invention Disclosure or Patent application, including any non-public information regarding any Invention Disclosure or Patent application, that are exchanged between the parties pursuant to this Section 7.2 shall be treated as
confidential. 
 (e) The parties agree that the party who develops and seeks to file such Derivative Patent Application shall be
responsible for the draft and preparation and associated costs of such Derivative Patent Application. 
 (f) The parties agree
to execute any documents as may be required by the parties to effectuate the rights and obligations in this Section 7.2. 

Section 7.3 Party’s Abandonment of Licensed Patents. 

(a) With respect to Licensed Patents owned by a party or any Invention Disclosure scheduled as a Licensed Patent or disclosed under
Section 7.1, if that party decides that it is no longer interested in prosecuting and/or maintaining one or more Licensed Patents at any time, then the owner of the Licensed Patent(s) or the applicable Invention Disclosure shall give written
notice to the licensee of such Licensed Patent or Invention Disclosure within three (3) months of a non-extended filing deadline for maintenance fees and annuities or within thirty (30) days of any non-extended deadline related to the
prosecution of a Licensed Patent or its decision not to proceed with the preparation of a Patent application with respect to such Invention Disclosure of its intention to cease prosecution and/or maintenance, or not to proceed with an extension of
the Licensed Patent and shall permit the licensee, at the licensee’s sole discretion, to either direct the prosecution or maintenance or proceed with the extension under the owner’s name but at licensee’s own costs and expenses, or
if and only if the owner elects to abandon the entire Licensed Patent family, the licensee may continue prosecution or maintenance or proceed with the extension at its own costs and expense. If the owner elects to abandon the entire Licensed
Patent family, and if the licensee elects to continue the prosecution or maintenance or to proceed with the extension, the owner of the Licensed Patent or the applicable Invention Disclosure shall execute such documents and perform such acts at the
licensee’s expense as may be reasonably necessary to effect an assignment of such Licensed Patent or Invention Disclosure (and as applicable other Patents in the same Licensed Patent family) to the licensee in a timely manner, and more
generally to permit the licensee to continue 

  
 35 

 such prosecution and maintenance or to proceed with the extension. Any Patents and Patent applications so
assigned shall not be considered Licensed Patents as of the date of such assignment. A party abandoning a Patent or Patent application pursuant to this Section 7.3(a) shall have no right, title and/or interest in and to such abandoned Patents and
Patent applications, including any rights to license, exploit or practice (or exclude others from using, practicing or exploiting) in any way any such abandoned Patents and Patent applications. 

(b) With respect to Licensed Patents owned by a party, if the non-owning party decides that it is no longer interested in sharing in any
costs with the owner with respect to prosecuting and/or maintaining a Licensed Patent, then the licensee of the Licensed Patent shall give notice to the owner of such Licensed Patent within three (3) months of a non-extended filing deadline for
maintenance fees and annuities or within thirty (30) days of any non-extended deadline related to the prosecution of a Licensed Patent of its intention to cease sharing in the expense of prosecution and/or maintenance, or with respect to an
extension, of any Licensed Patent. In such case the owner may continue, at its discretion, prosecution or maintenance or proceed with the extension at its own costs and expense. Any Patents and Patent applications where the licensee ceases to
participate in or share the costs of such prosecution, maintenance or extension shall not be considered Licensed Patents as of the date the licensee ceases to share in the applicable costs and the licensee shall have no right, title or interest in
and to such Patents or Patent applications, including any rights to license, exploit or practice (or exclude others from using, practicing or exploiting) in any way any such Patents and Patent applications. Provided, however, that if
neither party elects to continue such prosecution, maintenance or extension, or if both decide to abandon the Patent, then neither party may restrict the other from exploiting, practicing or using the applicable abandoned Licensed Patents subject to
any other patent rights held by a respective party. 
 (c) In the event that neither party desires to further prosecute,
maintain or extend a Licensed Patent in a particular jurisdiction, then the applicable Licensed Patent shall go abandoned and neither party may restrict the other from exploiting, practicing or using the applicable abandoned Licensed Patents subject
to any other patent rights held by a respective party. 
 Section 7.4 Foreign Prosecution of Licensed Patents. With
respect to Licensed Patents where the decision to file in certain foreign jurisdictions has not been determined prior to Separation, the parties shall engage in good faith discussions regarding the filing of patent applications directed to the
Licensed Patents in other jurisdictions. 
 (a) In the event that the owner of the Licensed Patent decides that it is not
interested in prosecuting one or more of the Licensed Patents in such foreign jurisdictions, then the owner of the Licensed Patent(s) shall give written notice to the non-owner within thirty (30) days of any non-extended deadline related to the
filing deadline for foreign filing of a Licensed Patent and shall permit the non-owner, at the non-owner’s sole discretion, to either direct the prosecution under the owner’s name but at the non-owner’s own costs and expenses. With
respect to each such foreign jurisdiction in which the owner elected not to participate or share in the costs of prosecuting the foreign Patent application, such foreign Patents and Patent applications shall not be considered Licensed Patents,
solely with respect to the applicable foreign jurisdiction. The owner of the underlying Licensed Patent shall have no right, title and or 

  
 36 

 interest in and to such foreign Patents and Patent applications, including any rights to license, exploit or
practice (or exclude others from using, practicing or exploiting) in any way any such foreign filings, solely with respect to each such jurisdiction in which the owner did not participate and share in the costs of prosecuting the foreign Patent
application. 
 (b) In the event the non-owner decides that it is not interested in prosecuting one or more of the Licensed
Patents in such foreign jurisdictions, then such non-owner shall give notice to the owner of such Licensed Patent(s) within thirty (30) days of any non-extended deadline related to the filing deadline for foreign filing of a Licensed Patent. In
such case the owner may continue prosecution, at its discretion and at its own costs and expense. With respect to each such foreign jurisdiction in which the non-owner elected not to participate or share in the costs of prosecuting the foreign
Patents and Patent applications, such foreign Patents and Patent applications shall not be considered Licensed Patents, solely with respect to the applicable foreign jurisdiction. The non-owner of the underlying Licensed Patents shall have no right,
title or interest in and to such foreign Patents or Patent applications, including any rights to license, exploit or practice (or exclude others from using, practicing or exploiting) in any way any such foreign Patents and Patent applications.

 (c) If neither party elects to file a Licensed Patent in a foreign jurisdiction, then neither party may restrict the other
from exploiting, practicing or using the applicable Licensed Patents, subject to any other patent rights held by a respective party, in each such application foreign jurisdiction in which the parties mutually elected not to file in. 

(d) A party’s decision to file or not to file in any particular foreign jurisdiction shall not affect either party’s rights,
obligations or limitations otherwise set forth in this Agreement, including with respect to the underlying Licensed Patent. 

Section 7.5 Further Assurances. The parties shall, and shall cause their respective Affiliates and Subsidiaries to, execute
and deliver such instruments of assignment, conveyance and transfer and take such other actions as are necessary to memorialize or perfect the assignments provided for in this ARTICLE VII. The parties shall share equally in such costs associated
with the filing or recording of assignments in the relevant jurisdictions, provided however that in each case above, the applicable assignee shall be solely responsible for preparing, filing and/or recording any assignment, transfer or change of
name documents relating to the Intellectual Property or any other documents necessary to record ownership of the Intellectual Property in the applicable assignee’s name, including the Patent Assignment. The applicable assignee agrees to use
reasonable efforts to promptly file with the U.S. Patent and Trademark Office, or such other foreign intellectual property office as applicable, any necessary documents relating to the assignment, transfer, conveyance and delivery of title and
ownership of the Intellectual Property to the assignee. 
 Section 7.6 Allocation of Patent Prosecution Costs.

 (a) Unless specifically provided for in this Agreement or in one of the Ancillary Agreements incident to the Distribution,
each party shall be responsible for all prosecution, maintenance and extension costs relating to each party’s own Non-Licensed Patents. For purposes of this Section, prosecution costs associated with a party’s Non-Licensed 

  
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 Patents shall include costs associated with any interference, opposition, derivation, reexamination, reissue
or other proceeding at the U.S. Patent and Trademark Office, or such other foreign intellectual property office. 
 (b)
Subject to each party’s right to abandon Patents under Section 7.3, and subject to Section 7.6(c), with respect to the Licensed Patents, the parties agree that the cost of patent prosecution, maintenance and extensions thereof shall
be shared as follows: 
 (i) During the initial two (2) years after Separation, the party having exclusive rights to the
Licensed Patents for the Key Overlap Business in its Defined Territory shall be responsible for all costs of such prosecution, maintenance and extensions of the Patents. After the initial two (2) years from the Distribution Date, each party
shall be responsible for fifty percent (50%) of the costs of prosecution, maintenance and extensions of the applicable Licensed Patents. 
 (ii) Beginning immediately after Distribution, each party shall be responsible for fifty percent (50%) of the costs of prosecution, maintenance and extensions of the Licensed Patents in any Undefined
Territory. 
 (iii) Notwithstanding the above, with respect to any Licensed Patent that a third party has exclusive rights to
in a particular country or region, including as provided for in any Third Party Agreement, the party (who either has the contractual relationship with such third party or who otherwise receives compensation from such third party based upon the third
party’s exclusive rights to the Licensed Patent) shall be responsible for all costs within such country or region relating to the prosecution, maintenance and extensions of the Licensed Patent during any period in which the third party has
exclusive rights. 
 (c) Regarding the following categories of prosecution costs associated with the Licensed Patents, the
parties further agree as follows: 
 (i) if a third party initiates interference, opposition, derivation, reexamination or
other proceeding at the U.S. Patent and Trademark Office, or such other foreign intellectual property office regarding a Licensed Patent, the party with knowledge thereof shall notify the other party within thirty (30) days. The
parties shall then engage in good faith to determine a mutually acceptable approach for responding to and managing the conduct of the third party proceeding and the costs associated with such proceeding shall be allocated as provided in
Section 7.6(b). 
 (ii) If a party decides to initiate an interference, opposition, derivation, reexamination, reissue or
other proceeding at the U.S. Patent and Trademark Office, or such other foreign intellectual property office regarding a Licensed Patent or any legal proceeding related to the validity of any Licensed Patent in a court of competent
jurisdiction, than prior to initiating such proceeding, that party shall notify the other party of its intention and the parties shall engage in good faith to determine a mutually acceptable approach and the costs associated with such
proceeding shall be allocated as provided in Section 7.6(b). 

  
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 ARTICLE VIII 
 ENFORCEMENT AND LITIGATION OF LICENSED INTELLECTUAL 
 PROPERTY

 Section 8.1 Management of Intellectual Property Claims/Litigation; Allocation of Intellectual Property Litigation
Costs. 
 (a) Claim from Third Party. In the event that a party learns of any claim of or alleged claim from a third
party of infringement or threatened infringement of, or related to the Licensed Intellectual Property that the party in good faith believes will impair the rights to the Licensed Intellectual Property, the party with knowledge thereof shall notify
the other party within thirty (30) days of such third party claim. The parties shall engage in good faith to determine a mutually acceptable response to the claim. Provided the parties mutually agree to proceed, litigation or management of the
third party claim shall be according to Section 8.1(c). 
 (b) Initiation of Action Against Third Party. In the
event that in good faith, a party believes that the actions of a third party may impair the rights of any Licensed Intellectual Property, and such party desires to send a claim letter or initiate legal action against a third party for infringement
of the Licensed Intellectual Property, the party seeking to initiate such action shall notify the other party of its intent and shall engage in good faith with the other party to determine whether, and by what means any action against a third party
should be instituted. Provided the parties mutually agree to proceed with the third party claim, litigation or management of the third party claim shall be according to Section 8.1(c). 

(c) Control of Litigation/Strategy. 
 (i) Litigation or Claim in Jurisdiction Impacting Only One Party: Provided the parties mutually agree that one or the other can take action against a third party, if a party seeks to defend against
or initiate a claim against a third party that relates to or might impair the use of the Licensed Intellectual Property in a jurisdiction where only the party is present or where only the party has revenues in a Business related to the particular
claim, then such party shall be solely responsible for any litigation related activities and costs in such jurisdiction; provided however, that to the extent the other party must be added to any lawsuit for standing purposes and/or the other
party’s assistance is needed due to specific expertise or knowledge base, such other party is obliged to consent to being added as a party for standing purposes and/or to provide assistance at the litigating party’s cost. Where only one
party is litigating the claim and paying all costs therefore (because the other party is not impacted or because the other party has opted out pursuant to Section 8.1(e)), then all recoveries shall belong exclusively to such litigating party.
Moreover, if the only reason a party is involved in the litigation is for standing purposes, then the other party shall pay all reasonable costs and expenses of such party. 
 (ii) Litigation or Claim in Jurisdiction Impacting Neither Party: Provided the parties mutually agree that one or the other can take action against a third party, if a party seeks to defend against
or initiate such a claim against a third party that relates to or might impair the use of the Licensed Intellectual Property in a jurisdiction where neither party is present and neither party has revenues in a Business related to the particular
claim, then the party 

  
 39 

 
who owns the applicable Licensed Intellectual Property shall manage the litigation in such jurisdiction and both parties shall share equally in the costs of such litigation. To the extent the
licensee’s assistance is needed due to specific expertise or knowledge base, licensee shall be obliged to provide assistance and such costs and any recovery shall be shared equally by the parties in such jurisdiction. 

(iii) Litigation or Claim in Jurisdiction Impacting Both Parties: Provided the parties mutually agree that one or the other can
take action against a third party, if a party seeks to defend against or initiate a claim against a third party that relates to or might impair the use of the Licensed Intellectual Property in a jurisdiction where both parties are present or where
both parties have revenues in a Business related to the particular claim, the party with the greatest aggregate revenues in such Business shall manage the litigation in such jurisdiction and the costs of litigation shall be split based upon each
party’s pro rata share of net revenues of the Business related to the litigation in such jurisdiction. To extent the non-controlling party must be added to any lawsuit for standing purposes and/or the non-controlling party’s assistance is
needed due to specific expertise or knowledge base, such non-controlling party is obliged to consent to being added as a party for standing purposes and/or to provide assistance and such costs and any recovery shall be split based upon each
party’s pro rata share of net revenues of the Business related to the litigation in such jurisdiction. 
 (d) Consents
Required. The decision whether to bring, maintain or settle any such claims subject to ARTICLE VIII shall be jointly made. With respect to Licensed Intellectual Property, neither party shall or have a right to initiate any such litigation,
opposition, cancellation or related legal proceedings without the consent of the other party. 
 (e) Opt-Out. Except
where necessary for standing purposes, a party that is otherwise obligated to share in the costs associated with initiating a claim or litigation and seeks to withdraw from, or does not want to participate or share in the costs of such litigation
related activities, the other party shall control the litigation and be responsible for all costs and expenses thereof. The non-participating party shall not be entitled to any recoveries related to the claim and such recoveries shall belong
exclusively to the litigating party. For the purposes of this ARTICLE VIII, a party that would have opted-out of the litigation, but not for the standing requirement, such party shall be considered a non-participating party for purposes of this
ARTICLE VIII solely with respect to costs, expenses and recoveries, if any. 
 (f) Settlement. Neither party shall commit
to the settlement of any claim that may negatively impact the non-settling party’s rights subject to the non-settling party’s written consent, which shall not be unreasonably withheld, delayed or denied. 

(g) No Obligation to Police Licensed Intellectual Property. Notwithstanding anything contained herein, neither party is obligated
to monitor or police the use of the Licensed Intellectual Property by third parties other than any licenses to the Licensed Intellectual Property granted by a party (or its Affiliates or Subsidiaries) to a third party. 

ARTICLE IX 

TERM; TERMINATION 

  
 40 

 Section 9.1 Term. The term of this Agreement commences on the Distribution and
continues through the life of any applicable license hereunder. 
 Section 9.2 Termination. This Agreement may be
terminated by the Kraft Foods Inc. Board at any time prior to the Distribution. 
 Section 9.3 Effect of
Termination. In the event of any termination of this Agreement prior to the Distribution, no party (or any of its directors or officers) shall have any Liability or further obligation to any other party with respect to this Agreement.

 Section 9.4 Material Breach. Neither party may unilaterally terminate this Agreement for a material breach of
this Agreement by the other party, provided, however, that each party will retain any remedies for such breach that it may be entitled to in a court of law or equity. 

ARTICLE X 

CONFIDENTIALITY 
 Section 10.1 Confidentiality; Protection of Trade Secrets. Each party acknowledges and agrees that Patents and Trade Secrets and Know-How constitute proprietary and/or confidential
information. Accordingly, where either party is a recipient of or licensee of the other party’s Patents or Trade Secrets and Know-How, the receiving party shall use reasonable measures to protect, maintain and safeguard such information as
proprietary and confidential as set forth herein and in ARTICLE VI (Exchange of Information; Litigation Management; Confidentiality) of the Separation Agreement. 
 Section 10.2 Privileged Information. The parties further acknowledge and agree that in furtherance of the rights and obligations in this Agreement, each party may provide or be the recipient
of Privileged Information (as defined in the Separation Agreement). The exchange of Privileged Information shall be subject to ARTICLE VI (Exchange of Information; Litigation Management; Confidentiality) of the Separation Agreement. 

ARTICLE XI 

DISPUTE RESOLUTION AND CORPORATE GOVERNANCE 
 Section 11.1 Licensed Intellectual Property Governance. With respect to the Licensed Intellectual Property and the parties’ rights and obligations to each other as set forth herein, the
parties agree to work cooperatively with each other in order to review, manage and minimize disputes between the parties. In the event the parties are unable to mutually agree upon a course of action under this Agreement, subject to the limitations
herein, such dispute shall be submitted to Dispute Resolution as set forth in this ARTICLE XI. 
 (a) Representatives.
Each party shall make available as required by this ARTICLE XI its Executive Vice President for Research Development and Quality (“RDQ”) and its Patent Counsel for the applicable business unit. In addition, at the request of a party
and to the extent reasonably required due to the applicable subject matter, the parties shall make available the Vice President of RDQ for the applicable business unit and the applicable business unit counsel. 

Section 11.2 Intellectual Property Dispute Resolution Procedures. 

  
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 (a) Step Process. Any controversy or claim arising out of or relating to Intellectual
Property disputes, including requests by a party for access to certain Non-Licensed Patents or Non-Licensed Trade Secrets and Know-How of the other party, under this Agreement or the breach thereof (a “Dispute”), shall be resolved:
(i) first, by a meeting and negotiation between each party’s Executive Vice President for RDQ, Patent Counsel for the applicable Business and such other business counsel and leads as deemed necessary (e.g., Vice President of RDQ for
the business unit, RDQ IP/Strategy and the Business Counsel), where such meeting shall take place within thirty (30) days of either party’s written notice of the Dispute; (ii) if such meeting and negotiations do not resolve the
Dispute within thirty (30) days thereafter, each party’s chief financial officer shall then meet; and (iii) if negotiations fail, such issues shall be escalated in accordance with the dispute resolution provisions of ARTICLE VII
(Dispute Resolution) of the Separation Agreement. 
 (b) Dispute regarding Restricted Technology. Notwithstanding
11.2(a), any Dispute relating to or arising out of the Black Box procedures with respect to a Restricted Technology shall be resolved: (i) first by a meeting and negotiation between each party’s Executive Vice President for RDQ, Patent
Counsel for the applicable Business and such other business counsel and leads as deemed necessary (e.g., Vice President of RDQ for the business unit, RDQ IP/Strategy and the Business Counsel), where such meeting shall take place within thirty
(30) days of either party’s written notice of the Dispute; and (ii) if such meeting and negotiation does not resolve the Dispute within thirty (30) days thereafter, such Dispute shall be resolved by final and binding dispute
resolution by YourEncore or such other dispute resolution party that the parties mutually agree upon. 
 (c) Costs. Each
party shall bear its own costs, expenses and attorneys’ fees in pursuit and resolution of any Dispute, except if arbitration is initiated under Section 11.2(a) of this Agreement, Section 7.3 (Arbitration) of the Separation Agreement
or arbitration using YourEncore, then the non-prevailing party shall pay all costs and expenses of the parties, including all arbitration and legal costs and expenses of the parties. 

Section 11.3 Bi-Annual Intellectual Property Review Meetings. The parties shall, at least twice a year or as otherwise may be
necessary to resolve a Dispute, hold a review meeting at one of the party’s offices, or at such other place as is mutually agreed to by the parties, to review, with respect to the Licensed Intellectual Property: (i) summary of filing and
grant information on new Licensed Patents (including, IDFs), maintenance and annuity decisions for the Licensed Patents, updates, decisions for foreign filings of Licensed Patents not decided prior to the Separation; (ii) abandonment of and/or
transfer of ownership of or license rights in the Licensed Patents; (iii) litigation issues, including any updates or strategies on existing or proposed litigation, or implications of such existing or proposed litigation;
(iv) interference, opposition, derivation, reexamination, reissue or other proceedings with the U.S. Patent and Trademark Office, or such other foreign intellectual property office as applicable; (v) patent marking requirements or any
other Patent marking issues; (vi) Cadbury licensing provisions under Section 3.3(b); (vii) the disclosure to third parties of any of Confidential Information or Licensed Intellectual Property, including any Restricted Technologies and
Know-How or any other Licensed Intellectual Property deemed sensitive by a party; (viii) any fees, costs and expenses associated with any of the above, including any true-up or reimbursement that may be required under this Agreement; and
(ix) address such other issues as may be relevant at the time. Each 

  
 42 

 
party shall be responsible for all fees, costs and expenses with respect to its participation in such meetings. If the parties cannot resolve any outstanding issues at the meeting, then such
issues shall be escalated first to the chief financial officer, and if not then resolved, the issue shall be escalated in accordance with the dispute resolution provisions of ARTICLE VII (Dispute Resolution) of the Separation Agreement,
provided, however, that any Dispute relating to or arising out of a Restricted Technology shall be in accordance with Section 11.2(b). 
 (a) Meeting Agenda. At least two (2) weeks prior to a scheduled meeting pursuant to this Section 11.3, each party shall provide to the other a non-binding, proposed agenda with respect to
the issues it is intending to discuss, including the following: (i) an overview of any issues it is intending to discuss; (ii) any issues such party is seeking to resolve; (iii) any issues that have been resolved since the prior
meeting; (iv) any updates on issues that the other party was seeking; (v) any fees, costs or expenses it seeks reimbursement for or that require being trued-up; and (vi) any other information that such party may deem appropriate.

 Section 11.4 Non-Intellectual Property Dispute Resolution. Either party may proceed and escalate any
non-Intellectual Property Dispute under this Agreement in accordance with the dispute resolution provisions of ARTICLE VII (Dispute Resolution) of the Separation Agreement. 
 ARTICLE XII 
 LIMITATION OF LIABILITY 

Section 12.1 Limitation of Liability. IN NO EVENT SHALL EITHER PARTY OR ITS SUBSIDIARIES OR AFFILIATES BE LIABLE TO THE OTHER
PARTY OR ITS SUBSIDIARIES OR AFFILIATE FOR ANY DIRECT, SPECIAL, CONSEQUENTIAL, INDIRECT, INCIDENTAL OR PUNITIVE DAMAGES OR LOST PROFITS, HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY (INCLUDING NEGLIGENCE) ARISING IN ANY WAY OUT OF THE DRAFTING OF
THIS AGREEMENT, THE DIVISION OF THE BUSINESSES, OR THE ALLOCATION OF INTELLECTUAL PROPERTY THAT IS EITHER OWNED BY OR LICENSED TO THE PARTIES, WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES; PROVIDED,
HOWEVER, THAT THE FOREGOING LIMITATIONS SHALL NOT LIMIT DAMAGES AVAILABLE TO EITHER PARTY UNDER APPLICABLE LAW IN THE EVENT OF A PARTY’S INFRINGEMENT OF THE OTHER PARTY’S INTELLECTUAL PROPERTY RIGHTS, A PARTY’S VIOLATION OF THE
RESTRICTIONS ON THE USE, EXPLOITATION, OBLIGATIONS, RESTRICTIONS OR SALE OF THE INTELLECTUAL PROPERTY, OR EITHER PARTY’S OBLIGATIONS OF INDEMNIFICATION UNDER SECTION 6.2 OR SECTION 12.2 AND SHALL NOT LIMIT EITHER PARTY’S
OBLIGATIONS EXPRESSLY ASSUMED IN THIS AGREEMENT OR THE SEPARATION AGREEMENT; PROVIDED FURTHER THAT THE EXCLUSION OF PUNITIVE, EXEMPLARY OR TREBLE DAMAGES SHALL APPLY IN ANY EVENT. 

Section 12.2 Indemnification. If, as between Group Brands and Global Brands (and its and their Affiliates and Subsidiaries),
a party (the “Indemnitor”) breaches any restriction, obligation or limitation contained herein with respect to a Restricted Technology, including any breach by a third party with respect to a Restricted Technology that is related to
or arising out of the disclosure, license or sale of such Restricted Technology by the Indemnitor, the Indemnitor shall indemnify, defend and hold the Indemnified Parties harmless from and against any and all Liabilities, including any form of
damages, relating to, arising out of or resulting such breach of a Restricted Technology. 

  
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 ARTICLE XIII 
 MISCELLANEOUS 
 Section 13.1 Coordination with Certain Ancillary
Agreements; Conflicts. Except as otherwise expressly provided in this Agreement, in the event of any conflict or inconsistency between any provision of any of the Separation Agreement or any other Ancillary Agreements and any provision of this
Agreement, this Agreement shall control over the inconsistent provisions of the Separation Agreement or any other Ancillary Agreements as to the matters specifically addressed in this Agreement. The Tax Sharing Agreement shall govern all matters
(including dispute resolution and any indemnities and payments among the parties) relating to Taxes or otherwise specifically addressed in the Tax Sharing Agreement. 
 Section 13.2 Canadian Exclusion. 
 (a) In the event of a conflict
between the Canadian Asset Transfer Agreement and this Agreement as to any Canadian Intellectual Property, the Canadian Asset Transfer Agreement shall control, solely with respect to such Canadian Intellectual Property. 

(b) Notwithstanding any provision of this Agreement to the contrary, including Section 2.1 and Section 2.2, nothing in this
Agreement shall effect, constitute or change the timing of (i) any transfer, assignment, conveyance or other disposition of, or any amendment, modification, supplement or other change of, or to, any right, title, interest or benefit in, or to
the Canadian Intellectual Property, (ii) any transfer, assumption, forgiveness or release of, or any amendment, modification, supplement or other change of, or to, any Liabilities of Kraft Canada Inc., Mondelez Canada Inc. or of any of their
direct or indirect subsidiaries (including partnerships) or (iii) any grant or other creation of any license, leave, authority or other permission to, or by Kraft Canada Inc. or to or by Mondelez Canada Inc. or any of their direct or indirect
subsidiaries (including partnerships). 
 Section 13.3 Affiliates and Subsidiaries. Except as expressly set forth in
this Agreement, all rights, obligations and restrictions that apply to a party shall apply equally to each of its and their Affiliates and Subsidiaries. 
 Section 13.4 Expenses. Except as expressly set forth in this Agreement, all fees, costs and expenses paid or incurred in connection with the performance of this Agreement, whether performed by
a third party or internally, will be paid by the party incurring such fees or expenses. Global Brands will be responsible for any transfer and recordal fees related to the transfer of any Global Brands’ Intellectual Property to Global
Brands and Group Brands will be responsible for any transfer and recordal fees related to the transfer of any Group Brands’ Intellectual Property to Group Brands. 
 Section 13.5 Amendment and Modification. This Agreement may not be amended, modified or supplemented in any manner, whether by course of conduct or otherwise, except by an instrument in
writing specifically designated as an amendment hereto, signed on behalf of each party. 

  
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 Section 13.6 Waiver. No failure or delay of any party in exercising any right or
remedy hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of any such right or power, or any abandonment or discontinuance of steps to enforce such right or power, or any course of conduct, preclude any other or
further exercise thereof or the exercise of any other right or power. The rights and remedies of the parties hereunder are cumulative and are not exclusive of any rights or remedies that they would otherwise have hereunder. Any agreement on the part
of any party to any such waiver shall be valid only if set forth in a written instrument executed and delivered by a duly authorized officer on behalf of such party. 
 Section 13.7 Notices. All notices and other communications hereunder shall be in writing and shall be deemed duly given (a) on the date of delivery if delivered personally, or if by
facsimile, upon written confirmation of receipt by facsimile, e-mail or otherwise, (b) on the first Business Day following the date of dispatch if delivered utilizing a next-day service by a recognized next-day courier or (c) on the
earlier of confirmed receipt or the fifth Business Day following the date of mailing if delivered by registered or certified mail, return receipt requested, postage prepaid. All notices hereunder shall be delivered to the addresses set forth below,
or pursuant to such other instructions as may be designated in writing by the party to receive such notice: 
 (1) if to Kraft
Foods Global Brands LLC or any other SnackCo Entity, to both: 
 Kraft Foods Global Brands LLC 

Three Parkway North, Suite 200 
 Deerfield, Illinois 60015 
 Attention: General Counsel 

Email: gerd.pleuhs@mdlz.com 
 with a copy (which shall not constitute notice) to: 
 Kraft Foods Global Brands
LLC 
 Three Parkway North, Suite 200 
 Deerfield, Illinois 60015 
 Attention: SVP & Deputy General Counsel

 Email: willie.miller@mdlz.com 
 (2) if to Kraft Foods Group Brands LLC or any other GroceryCo Entity, to: 

  
 45 

 Kraft Foods Group Brands LLC 

Three Lakes Drive 
 Northfield, Illinois 60093 
 Attention: General Counsel 

Email: kim.rucker@kraftfoods.com 
 with a copy (which shall not constitute notice) to: 
 Kraft Foods Group Brands
LLC 
 Three Lakes Drive 
 Northfield, Illinois 60093 
 Attention: Chief Patent Counsel 

Email: clinton.hallman@kraftfoods.com 
 Section 13.8 Interpretation. When a reference is made in this Agreement to a Section, Article, Exhibit or Schedule such reference shall be to a Section, Article, Exhibit or Schedule of this
Agreement unless otherwise indicated. The table of contents and headings contained in this Agreement or in any Exhibit or Schedule are for convenience of reference purposes only and shall not affect in any way the meaning or interpretation of this
Agreement. All words used in this Agreement will be construed to be of such gender or number as the circumstances require. Any capitalized terms used in any Schedule or Exhibit but not otherwise defined therein shall have the meaning as defined in
this Agreement or the Separation Agreement. All Schedules and Exhibits annexed hereto or referred to herein are hereby incorporated in and made a part of this Agreement as if set forth herein. The words “include,” “includes,”
“included,” “including,” or the phrase “e.g.” and words of similar import when used in this Agreement shall mean “including, without limitation,” unless otherwise specified, and shall not be construed as terms
of limitation. The word “day” when used in this Agreement shall mean “calendar day,” unless otherwise specified. Unless otherwise expressly stated, the words “herein,” “hereof,” and “hereunder” and
other words of similar import refer to this Agreement as a whole and not to any particular Section, Subsection or other subpart. 
 Section 13.9 Counting Days. When calculating the time period before which, within which or following which any act is to be done or step taken pursuant to this Agreement, the date that is
referenced in calculating such period shall be excluded (for example, if an action is to be taken within two days of a triggering event and such event occurs on a Tuesday then the action must be taken by Thursday). If the last day of such period is
a non-Business Day, the period in question shall end on the next succeeding Business Day. 
 Section 13.10 Entire
Agreement. This Agreement and the Separation Agreement and the other Ancillary Agreements and the Annexes, Exhibits, Schedules and Appendices hereto and thereto constitute the entire agreement, and supersede all prior written agreements,
arrangements, 

  
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communications and understandings and all prior and contemporaneous oral agreements, arrangements, communications and understandings among the parties with respect to the subject matter hereof.
This Agreement shall not be deemed to contain or imply any restriction, covenant, representation, warranty, agreement or undertaking of any party with respect to the transactions contemplated hereby and thereby other than those expressly set forth
herein or therein or in any document required to be delivered hereunder or thereunder. Notwithstanding any oral agreement or course of action of the parties or their representatives to the contrary, no party to this Agreement shall be under any
legal obligation to enter into or complete the transactions contemplated hereby unless and until this Agreement shall have been executed and delivered by each of the parties. 
 Section 13.11 No Third Party Beneficiaries. Nothing in this Agreement, express or implied, is intended to or shall confer upon any Person other than the parties and their respective successors
and permitted assigns any legal or equitable right, benefit or remedy of any nature under or by reason of this Agreement. 

Section 13.12 Governing Law. This Agreement and all disputes or controversies arising out of or relating to this Agreement or
the transactions contemplated hereby shall be governed by, and construed in accordance with, the internal Laws of the State of New York, without regard to the Laws of any other jurisdiction that might be applied because of the conflicts of laws
principles of the State of New York (other than Section 5-1401 of the New York General Obligations Law). 

Section 13.13 Assignment. Except as specifically provided in this Agreement, none of the rights, interests or obligations
hereunder may be assigned or delegated, in whole or in part, by operation of law or otherwise, by any party without the prior written consent of the other parties, and any such assignment without such prior written consent shall be null and void. If
any party (or any of its successors or permitted assigns) (a) shall consolidate with or merge into any other Person and shall not be the continuing or surviving corporation or entity of such consolidation or merger or (b) shall transfer
all or substantially all of its properties and/or assets to any Person, then, and in each such case, the party (or its successors or permitted assigns, as applicable) shall ensure that such Person assumes all of the obligations of such party (or its
successors or permitted assigns, as applicable) under this Agreement. This Agreement shall be binding on and enure for the benefit of the successors and permitted assigns of each party. 

Section 13.14 Severability. Whenever possible, each provision or portion of any provision of this Agreement shall be
interpreted in such manner as to be effective and valid under applicable Law, but if any provision or portion of any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect under any applicable Law or rule in any
jurisdiction, such invalidity, illegality or unenforceability shall not affect any other provision or portion of any provision in such jurisdiction, and this Agreement shall be reformed, construed and enforced in such jurisdiction as if such
invalid, illegal or unenforceable provision or portion of any provision had never been contained herein. 
 Section 13.15
Counterparts. This Agreement may be executed in one or more counterparts, all of which shall be considered one and the same instrument and shall be effective as of the Distribution Date. 

  
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 Section 13.16 Facsimile Signature. This Agreement may be executed by facsimile
signature and a facsimile signature shall constitute an original for all purposes. 
 [The remainder of this page is
intentionally left blank.] 

  
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 IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by their duly
authorized representatives. 
  

			
	KRAFT FOODS GLOBAL BRANDS LLC
		
	By:	 	/s/ Gerhard Pleuhs
		 	Name: Gerhard Pleuhs
		 	Title:   Authorized Signatory
	
	KRAFT FOODS GROUP BRANDS LLC
		
	By:	 	/s/ Timothy R. McLevish
		 	Name: Timothy R. McLevish
		 	Title:   Authorized Signatory
	
	KRAFT FOODS UK LTD.
		
	By:	 	/s/ Gerhard Pleuhs
		 	Name: Gerhard Pleuhs
		 	Title:   Authorized Signatory
	
	KRAFT FOODS R&D INC.
		
	By:	 	/s/ Gerhard Pleuhs
		 	Name: Gerhard Pleuhs
		 	Title:   Authorized Signatory

  
 49

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