Document:

Letter Agreement Jonathan Rosen dated August 9, 2006

 Exhibit 10.71 
 August 9, 2006 
 Jonathan Rosen 
 11711 Beall Mtn Rd 
 Potomac, MD 20854 
 Dear
Mr. Rosen: 
 Autobytel Inc. (the “Company”) and Jonathan Rosen, Senior Vice President, Web Business Operations (“Employee”), hereby
agree as follows: 
 In the event of termination of the Employee by the Company without Cause (as defined in Schedule I attached hereto) or by the Employee
for Good Reason (as defined in Schedule I attached hereto), the Employee shall be entitled to a severance payment equal to six months base salary at the highest rate paid to Employee while employed by the Company and Benefits (as defined in Schedule
I hereto) for six months following termination. 
 The provisions of this letter are severable which means that if any part of this letter is legally
unenforceable, the other provisions shall remain fully valid and enforceable. This letter sets forth our complete understanding regarding the matters addressed herein and supersedes all previous agreements or understandings between Employee and the
Company, whether written or oral. 
 No modification, waiver, amendment, discharge or change of this letter, shall be valid unless the same is in writing and
signed by the party against whom enforcement of such modification, waiver, amendment, discharge, or change is sought. 
 Any controversy or claim arising out
of, or related to, this letter, or the breach thereof, shall be settled by binding arbitration in the City of Irvine, California, in accordance with the rules then in effect of the American Arbitration Association, and the arbitrator’s decision
shall be binding and final, and judgment upon the award rendered may be entered in any court having jurisdiction thereof. Each party hereto shall pay its or their own expenses incident to the negotiation, preparation and resolution of any
controversy or claim arising out of, or related to, this letter, or the breach thereof. 
 Employee acknowledges and agrees that nothing in this letter shall
confer upon Employee any right with respect to continuation of employment by the Company, nor shall it interfere in any way with Employee’s right or the Company’s right to terminate Employee’s employment at any time, with or without
Cause. 
 This letter shall be construed and enforced in accordance with the laws of the State of California. 

 Please execute a copy of this letter confirming your acceptance of and agreement with the foregoing. 
  

	
	Sincerely,
	
	/s/ James E. Riesenbach
	James E. Riesenbach
	President and CEO

  

	
	AGREED AND ACCEPTED:
	
	as of the 9 day of August, 2006.
	
	/s/ Jonathan Rosen
	Jonathan Rosen

 Schedule I 
 As used herein, the term “for Cause” shall refer to the termination of the Employee’s employment as a result of any one or more of the following: (i) any conviction of, or pleading of nolo contendre by, the Employee for
any crime or felony; (ii) any willful misconduct of the Employee which has a materially injurious effect on the business or reputation of the Company; (iii) the gross dishonesty of the Employee which has a materially injurious effect on
the business or reputation of the Company; or (iv) failure to consistently discharge Employee’s duties under this Agreement which failure continues for thirty (30) days following written notice from the Company detailing the area or
areas of such failure. For purposes hereof, no act or failure to act, on the part of the Employee, shall be considered “willful” if it is done, or omitted to be done, by the Employee in good faith or with reasonable belief that
Employee’s action or omission was in the best interest of the Company. The Employee shall have the opportunity to cure any such acts or omissions (other than item (i) above) within fifteen (15) days of the Employee’s receipt of
notice from the Company finding that, in the good faith opinion of the Company, the Employee is guilty of acts or omissions constituting “Cause”. 
 The term termination “without Cause” shall mean the termination of the Employee’s employment for any reason other than (i) death, (ii) disability (as determined by the Company) or (iii) those reasons expressly
set forth in the definition “for Cause” above, or no reason at all, and shall also mean the Employee’s decision to terminate Employee’s employment with the Company by reason of any act, decision or omission by the Company or the
Board that materially reduces Employee’s salary or the Employee’s authority, functions or duties (each a “Good Reason”). 
 “Benefits” shall mean participation, including eligible dependents, in any Company medical, dental or other health plans.Letter Agreement Jonathan Rosen dated July 19, 2007

 Exhibit 10.72 
 July 19, 2007 
 Jon Rosen 
 124 Lessay 

Newport Coast, CA 92657 
 Dear Jon: 
 Reference is made to that certain letter agreement, dated June 19, 2006, between Jon Rosen (“Employee”) and Autobytel Inc. (“Company”), pursuant
to which Employee was offered and accepted the position of Senior Vice President, Web Business Operations of the Company (the “Letter”). 
 Under
such Letter, the Company agreed to cover the closing costs on the sale of Employee’s then current primary residence as described in the Letter. In lieu of covering such costs, including, without limitation, customary real estate broker fees not
to exceed 6%, reasonable legal fees, title costs and similar reasonable out of pocket expenses, the Company and Employee agree that the Company will pay Employee seventy five thousand dollars ($75,000). 
 This letter sets forth our complete understanding regarding the matters addressed herein and supersedes all previous agreements or understandings between Employee and
the Company, whether written or oral, regarding the subject matter hereof. Except as modified by this letter, the other provisions of the Letter shall remain in full force and effect. 
 Please evidence your agreement with the foregoing by signing below and returning a signed copy of this letter to the undersigned. 
  

	
	Best regards,
	
	Autobytel Inc.
	
	/s/ James E. Riesenbach
	 James E. Riesenbach
 CEO and
President

  

	
	ACCEPTED AND AGREED TO
	this 19 day of July, 2007:
	
	/s/ Jon Rosen
	Jon RosenLetter Agreement Mark Canon

 Exhibit 10.73 
 James M. Canon 
 3105 Legation St NW 
 Washington DC
20015 
 Dear Mark: 
 It is a pleasure to offer you the position
of Senior Vice President, Chief Product Officer at Autobytel Inc. Please be reminded that our offer of employment is contingent upon completion of our background check and your reviewing and accepting the terms of our various pre-hire and
new-hire documents, including the employee handbook, the Confidentiality Agreement, the Arbitration Agreement, the Securities Trading Policy, and the Code of Conduct and Ethics for Employees, Officers and Directors. Following is a summary of our
offer: 
  

			
	Position:	  	Senior Vice President, Chief Product Officer
		
	Semi-Monthly Rate:	  	$11,041.67 ($265,000.00 Annualized)
		
	Hire Date:	  	July 10, 2006
		
	Stock Options:	  	300,000 subject to applicable securities laws.
		
	Bonus Opportunity:	  	Target bonus opportunity is up to 45%, on an annual basis based on achievement of specified objectives. Specific objectives and plan details to be outlined in a separate document and
incorporated herein by reference. Bonus will be prorated based upon actual time worked within the first year of employment.
		
	Relocation:	  	Autobytel will pay (coach airfare and hotel) for one house hunting trip, up to five (5) days, for you and your spouse.
		
		  	Autobytel will cover shipment of your household goods, including up to two (2) automobiles; recreational vehicles are not eligible for shipment.
		
		  	Autobytel will cover the closing costs on the sale of your current primary residence and the purchase of a new primary residence in the Orange County area as described below. Taxes are not
eligible for reimbursement. On the sale of your current home, we will cover customary reasonable real estate broker fees not to exceed 6%, reasonable legal fees, title costs and similar reasonable out of pocket expenses. For the purchase of a new
primary residence, we will cover mortgage origination and financing fees not to exceed two points, reasonable legal fees, title costs and similar reasonable out of pocket expenses. You will have one year from your date of hire to submit for
reimbursement of expenses relating to the purchase of a new primary residence.
		
		  	Autobytel will cover commuting costs (coach air/hotel/meals/rental car) not to exceed once weekly and with the best effort to minimize costs through August 31, 2006. Commuting costs will be
covered in accordance with the Autobytel Travel and Expense Reimbursement policy. We expect that your relocation will take place no later than August 31, 2006.

			
		  	 Autobytel will provide a one-time miscellaneous household expenses of $5,000 to cover expenses incurred in connection with your relocation and to
put your new residence into move-in condition in an amount not to exceed five thousand dollars ($5,000.00). This one-time item will be paid within 10 days of notice that you purchased a new residence in Orange County, California.
  
 The relocation and commuting costs paid by Autobytel will be grossed up for any income taxes levied
thereon.

		
	Severance:	  	You will be eligible for severance as provided in the attached letter which will be entered into by the parties on your date of hire.

 As a condition of employment, you will be required to sign the standard Employee Confidentiality Agreement and the
Arbitration Agreement, which will apply during your employment with the Company and thereafter. Two originals of each of these agreements are enclosed for your review. Upon acceptance of this offer of employment, please sign and/or date in the
designated areas, and return two signed originals of each directly to me. Jim Riesenbach, Autobytel Inc.’s President & CEO, will then sign and return one complete package to you for your records. 
 Enclosed you will also find information regarding our benefits package. Please review the information, fill out as much as possible, and bring it with you on your first
day of employment. If you have any questions or concerns they will be addressed during your new hire orientation or you may contact Terry Brennan at (949) 862-3058. 
 This offer of employment is contingent on your ability to comply will all applicable State and Federal regulation, including without limitation requirements relating to the I-9 employment authorization verification
process. A list of acceptable documents is enclosed. Please bring documents to verify employment eligibility on your first day of work. 
 The provisions of
this letter are severable which means that if any part of the letter is legally unenforceable, the other provisions shall remain fully valid and enforceable. This letter sets forth our complete understanding regarding the matters addressed herein
and supersedes all previous agreements or understandings between you and the Company, whether written or oral. 
 Mark, while we sincerely hope your
employment relationship with Autobytel Inc., will be mutually rewarding, we want to be clear that by our policy, your employment is “at will” and there is no express or implied contract of employment for a specified period of time. This
means that you may resign at any time without notice and that Autobytel Inc., may terminate your employment or change the terms of your employment, including but not limited to your duties, position, or compensation, at any time without cause and
without notice. Our at-will employment policy may not be changed except by an explicit written agreement signed by both you and the President and CEO of Autobytel Inc. This policy supersedes any prior written or oral communications to the contrary.

 In addition, Autobytel requires that you comply with all terms of any employment agreement that you may have with your current or former
employer. Specifically, Autobytel expects that you will comply with any notification requirements of any agreement with your former employer, and Autobytel will adjust your start date accordingly to accommodate any required notice period.

 Autobytel further expects that you will comply with any confidentiality provisions of any agreement with your former
employer. Moreover, and regardless of whether you have a written agreement with such former employer, Autobytel does not want you to disclose to us or provide copies of any confidential, proprietary or trade secret information from such former
employer.
 This offer shall expire 7 days from date of issue. Please indicate acceptance of our offer by signing and returning the enclosed copy of this
letter. By signing this offer letter you also will be acknowledging that you are not relying on any promises or representations other than those set forth above in deciding to accept this conditional offer of employment. You may fax a signed copy,
if you wish, to our confidential fax at (949) 862-1324. Feel free to call if you have questions. We look forward to having you join the Autobytel Inc., team. 
  

	
	
	/s/ Mark Canon
	Mark Canon

 Best regards, 
  

	
	Autobytel Inc.
	
	/s/ Mark Ernst
	Mark Ernst
	V.P., Human Resources
	
	
	/s/ James E. Riesenbach
	James E. Riesenbach
	CEO and President

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