Document:

CONSULTING AGREEMENT

         This   Consulting   Agreement   (the   "Agreement"),    dated   as   of
______________,   2000,  between  Rich  Products  Manufacturing  Corporation,  a
Delaware  corporation  d/b/a Jon Donaire  Desserts,  with its  principal  office
located at 1150 Niagara Street, Buffalo, New York ("RPMC"), and Wayne Sorensen ,
an individual with his principal address at  ___________________________________
("Consultant")

                                WITNESSETH THAT:

         WHEREAS,  RPMC desires to benefit from the expertise of the  Consultant
and the Consultant desires to provide such expertise to RPMC, upon the terms and
subject to the conditions as hereinafter set forth.

         NOW,  THEREFORE,  in consideration  of the mutual  covenants  contained
herein,  and intending to be legally bound hereby,  the parties  hereto agree as
follows:

         1. Engagement of Consultant.  RPMC and Consultant agree that during the
Consulting  Term (as  defined  in  Section  2  hereof)  RPMC  shall  engage  the
Consultant  and the  Consultant  shall  render  to  RPMC  such  services  as are
reasonably requested by the Board of Directors from time to time with respect to
providing  information  concerning the matters  referred to in Exhibit A hereto.
The Consultant  hereby accepts such engagement and agrees to devote such time as
is  necessary to the  performance  of his duties  hereunder,  but in no event in
excess of the following parameters:

         a. Up to ten (10) working days of on site  consulting  during each year
of the Consulting  Term (as defined  below),  as and to the extent  requested by
RPMC in  writing,  at  RPMC's  place  of  business  but not  more  than  two (2)
consecutive days of work in each event unless Consultant  voluntarily  agrees to
extend said limitation at his sole discretion.

         b. Reasonable telephone and written consulting  services,  as requested
by RPMC in writing

         2. Consulting Term.  Subject to the provisions in Section 4 hereof, the
term of this Agreement  shall commence on the date hereof and shall continue for
a period of four (4) years (the "Consulting Term").

         3.   Compensation   and  Expenses.   During  the  Consulting  Term,  as
compensation  for its services  hereunder,  the  Consultant  will be paid Twenty
Thousand Dollars ($20,000) per year payable in four (4) equal quarterly payments
during each year of the  Consulting  Term (the  "Compensation").  The Consultant
will not receive nor be entitled to any  increases to the  Compensation  for any
reason  whatsoever.  RPMC will reimburse  Consultant for all pre-approved out of
pocket  expenses  incurred by  Consultant  in providing  the services  hereunder
including  all  travel,  lodging  and  meal  expenses  arising  out  of  on-site
consulting.

<PAGE>

         4.  Termination.  Any  provision  of  this  Agreement  to the  contrary
notwithstanding,  RPMC may terminate the above consulting  arrangement only as a
result of a commission  by the  Consultant  of an act of fraud upon,  or willful
misconduct toward RPMC or its affiliates.

         5. Independent  Contractor.  This Agreement does not create,  and shall
not be  construed as  creating,  any  relationship  of agency,  partnership,  or
employment between the parties.  RPMC and Consultant enter this Agreement as and
shall  remain  independent  parties.  Neither  party  shall  have  the  right or
authority to assume,  create,  or enlarge any obligation or commitment on behalf
of the other and shall not represent  itself as having the authority to bind the
other in any manner.

         6. Notices.  If it is necessary at any time during the Consulting  Term
for the Consultant or RPMC to give notice to the other party hereto, such notice
must be given in writing delivered in person or mailed by certified mail, return
receipt requested,  to the addresses first set forth above or such other address
of which one party may notify the other in writing.  Notices are effective  when
personally delivered or when placed in the mail.

         7. Governing  Law. This Agreement will be construed and  interpreted in
accordance  with the laws of the State of New York,  without regard to conflicts
of law principles.

         Severability,  Amendment,  Integration.  Should any  provision  of this
Agreement  be adjudged to any extent  invalid by any  competent  tribunal,  such
provision  will  be  deemed  modified  to  the  extent   necessary  to  make  it
enforceable. This Agreement may not be modified or varied except by an agreement
in writing signed by the party against whom enforcement of such  modification is
sought.  This Agreement sets forth all of the promises,  covenants,  agreements,
conditions and  undertakings  between the parties hereto relating to the subject
matter  hereof  and  supersedes  all prior and  contemporaneous  agreements  and
understandings,  inducements or conditions,  express or implied, oral or written
regarding such subject matter.

<PAGE>

         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement as
of the day and year first above written.

WAYNE SORENSEN                              RICH PRODUCTS
                                            MANUFACTURING CORPORATION

By_____________________________             By_______________________________

                                            Title____________________________

<PAGE>

                                    Exhibit A

                                 To be providedASSETS PURCHASE AND SALE AND SECURITY AGREEMENT

This Assets  Purchase and Sale Agreement and Bill of Sale (the  "Agreement")  is
made and  entered  into on the _____ day of October  2000 by and among  PARAMARK
ENTERPRISES,  INC.,  a Delaware  corporation  ("Seller")  with an address at One
Harmon Plaza,  Secaucus,  New Jersey 07094 and BROOKS STREET  COMPANIES,  INC, a
Nevada  corporation  ("Purchaser")  with  an  address  at  5560  Brooks  Street,
Montclair,  California  91765 and NV COMMERCIAL LLC, a Nevada limited  liability
company  ("NVC LLC") with an address at 5300 W. Sahara,  Suite,  101, Las Vegas,
Nevada 89126

                                 R E C I T A L S

A. Seller,  through a wholly owned subsidiary Starbake,  Inc.,  manufactures and
sells at wholesale,  at and from its commercial  bakery facility located at 1919
Friendship  Drive, La Jolla,  California (the "Bakery") a certain bakery product
known as "Pull-Apart Cakes";

B. Seller desires to sell, and Purchaser desires to Purchase,  all right,  title
and interest to the "Pull-Apart Cakes" including any and all know how, equipment
and customer lists related  thereto  (collectively  the  "Assets"),  all as more
particularly set forth hereinbelow.

NOW,  THEREFORE,  in consideration  of the recitals and of the  representations,
warranties,  covenants  and  agreements  contained,  and intending to be legally
bound, the parties agree as follows:

                                    ARTICLE 1

PURCHASE AND SALE; ROYALTIES

1.1 AGREEMENT TO SELL.  Subject to the terms and  conditions of this  Agreement,
Seller  hereby  grants,  sells,  conveys,  assigns,  transfers  and  delivers to
Purchaser (the  "Transfer"),  and Purchaser accepts the Transfer and assumes all
liabilities arising therefrom,  all of Seller's right, title and interest in and
to:

(a)  the recipe,  ingredient  list and  manufacturing  instructions  utilized by
     Seller in the manufacture of "Pull-Apart Cakes";

(b)  the  equipment  utilized  by  Seller  at  the  Bakery  to  manufacture  the
     Pull-Apart Cakes, namely a Rondo Make-Up Line, a Rondo Compass 3000 Sheeter
     and a Rondo PG 101 Climator (the "Equipment");

(c)  Seller's rights and obligations under the leases for the Equipment,  copies
     of which are annexed hereto as EXHIBIT A (the "Equipment Leases");

(d)  Seller's  obligation  to purchase a certain  existing  inventory of private
     labeled master cases for the Pull-Apart Cakes  manufactured prior hereto by
     Sayco  Container  Corporation  and Matco  United,  Inc.  (collectively  the
     "Packaging  Manufacturers")  until the  entire  existing  inventory  of the
     Master Cases held by the Packaging Manufacturers shall have been exhausted

                                       1
<PAGE>

(e)  all of Seller's rights,  title and interest in and to the Broker Agreements
     pursuant to which the Pull-Apart Cakes are marketed to Seller's  customers,
     copies of which agreements are annexed hereto as EXHIBIT B;

(f)  all raw materials,  packaging or finished goods (the  "Inventory")  related
     solely to the  Pull-Apart  Cakes and on hand at the  Bakery on the  Closing
     Date, as hereinafter defined;

All of the foregoing are hereinafter collectively referred to as the "Assets."

1.2 PURCHASE PRICE; PAYMENT

a.   Assets  other  than  Inventory  The  purchase  price for all of the  Assets
     (excluding  Inventory)  shall be payment by the  Purchaser to the Seller of
     the Royalties, as described and defined in Section 1.3 hereinbelow.

b.   Inventory.  At the Closing Seller and Purchaser  shall determine the amount
     of the Inventory  being turned over to Purchaser and Purchaser shall pay to
     Seller at the Closing,  in addition to the sums set forth in Section 1.2(a)
     hereinabove,  for all of the  Inventory  an  amount  equal  to the  cost of
     acquisition of the Inventory by Seller.

c.   Equipment Lease  Adjustments;  Assignment Fees. Seller shall be responsible
     for all payments  under the Equipment  Leases  through the day prior to the
     Closing Date,  Purchaser  shall be  responsible  for all payments under the
     Equipment  Leases  commencing  on the Closing Date and Seller and Purchaser
     shall make a cash adjustment for same accordingly at the Closing. Purchaser
     shall also pay any fees assessed by the lessors under the Equipment  Leases
     in connection with said lessors granting their consent to the assumption of
     the Equipment Leases by Purchaser.

d.   Equipment Lease Security Deposits. To the extent that Seller has delivered,
     to the respective  lessors under the Equipment  Leases,  security  deposits
     and/or prepaid rent deposits  (collectively the "Security  Deposits"),  and
     such Security Deposits continue to be held by the respective  lessors as of
     the Closing then Purchaser  shall  reimburse  Seller at the Closing for the
     full amount of said Security Deposits.

e.   Contingent  Equipment  Lease  License.  If, as of the Closing Date,  Seller
     shall not have  obtained  the  consent of the lessors  under the  Equipment
     Leases (the "Lessor Consent") for the assignment of the Equipment Leases to
     Purchaser  then,  until such consent is obtained (i)  Purchaser  shall take
     possession of the Equipment at the Closing pursuant to a temporary  license
     granted by Seller by its  execution  of this  Agreement  and (ii)  Purchase
     shall make all payments  required  under the Equipment  Leases to Seller at
     least ten (10) days  before  their  respective  due  dates.  If the  Lessor
     Consent is not obtained by Seller then this Agreement  shall  terminate and
     the same  termination  procedure  shall be utilized as set forth in Section
     6.2 hereinbelow.

1.3 EQUIPMENT LEASE FOR CERTAIN EQUIPMENT SOLD BY RONDO, INC.

a. License for Rondo Equipment  Lease.  Purchaser  acknowledges  that the Lessor
pursuant to the Equipment  Lease for certain  Equipment (the "Rondo  Equipment")
whose named vendor is Rondo,  Inc. (the "Rondo Equipment  Lease") will not allow
assignment of same to Purchaser without a personal guarantee by Purchaser, which
personal guarantee  Purchaser is unwilling to render.  Therefore purchaser shall
assume the liabilities for the Rondo Equipment  Lease,  and will take possession

                                       2
<PAGE>

of the Equipment thereunder, pursuant to a license from Seller and will make the
required monthly lease payments to Seller, in the amount of $2,183.77,  at least
ten days before such lease payments become due under the Rondo Equipment Lease.

b. Buy-Out of Rondo Equipment Lease. Seller hereby unconditionally undertakes to
buy-out the  obligations  under the Rondo Equipment Lease no later than April 1,
2001 so that all  obligations of Seller under the Rondo Equipment Lease shall be
terminated no later than April 1, 2001.

c.  Seller's  Security  Interest  in  Rondo  Equipment.  In  furtherance  of the
foregoing,  Purchaser  hereby grants to Seller a security  interest in the Rondo
Equipment  subject only to the  security  interest of the lessor under the Rondo
Equipment  Lease and  Purchaser  will  execute and pay for the filing of a UCC-1
Financing Statement evidencing such security interest.

d. GUARANTEE BY NVC LLC. NVC LLC hereby  guarantees (the "NVC LLC Guarantee") to
Seller,  and is  executing  this  Agreement  solely  in  its  capacity  as  such
guarantor,  all obligations of Purchaser  related to or arising out of the Rondo
Equipment and the Rondo Equipment  Lease. The NVC LLC Guarantee is unconditional
and Seller may seek performance under the NVC LLC Guarantee  simultaneously with
seeking to enforce the obligation of Purchaser subject to such guarantee

1.4. ROYALTIES.

a.  Payment of  Royalties.  In  consideration  of the  Transfer of the Assets to
Purchaser by Seller,  Purchaser  shall pay to Seller a royalty fee (the "Royalty
Fee"), in the amounts and for the period more  specifically  set forth below, of
Licensee's Net Sales (defined below) of Pull Apart Cakes.

b. Amount and  Duration of Royalty Fee. The Royalty Fee shall be payable for the
period  commencing  on the Closing Date and through and  including  November 30,
2004.  The Royalty Fee shall be equal to (i) five  percent (5%) of all Net Sales
made to existing customers (and their respective affiliates and subsidiaries) of
Seller,  which existing  customers are set forth on EXHIBIT C annexed hereto and
(ii) one and a half percent (1.5%) of all Net Sales made to all other customers

c. Net Sales  Defined.  Net Sales shall mean the gross  sales  price  charged by
Purchaser for the Pull Apart Cakes,  regardless  of collection of revenue,  less
returns and rebates, if any.

d. When  Payment  Made.  Purchaser  shall pay to Seller all  royalties  due on a
monthly basis. The monthly royalty for any given month (or for the first partial
month if the Closing  takes place in the middle of a month) shall be paid on the
tenth (10th) day of each month for the Net Sales of the preceding month.

e. Sales Report,  Audits,  etc..  Purchaser  shall submit to Seller on the tenth
(10th) day of each month a sales report  detailing the sales of Pull-Apart Cakes
during the preceding  month.  The sales report shall be in the form specified by
Seller, and shall include, at a minimum, the gross revenues,  net sales, and the

                                       3
<PAGE>

unit counts of all sales  during the prior month and sales  figures by customer.
Purchaser shall preserve all books and records regarding the business operations
under  this  Agreement  for four (4) years  from the date of their  preparation.
Seller reserves the right to audit or inspect the books and records of Purchaser
at any time.  If any such audit  reveals an  underpayment  of the Royalty Fee by
more than two percent (2%) then Purchaser shall be responsible for all costs and
expenses associated with the audit.

                                    ARTICLE 2

                         CLOSING, ITEMS TO BE DELIVERED

2.1 CLOSING.  The closing (the "Closing") of the sale and purchase of the Assets
shall take place  simultaneously  with the execution of this Agreement and shall
be deemed to have occurred upon the completion of each and all of the following:

a. Receipt by both Seller and Purchaser of counterpart  fully executed copies of
this Agreement;

b.  Receipt by Seller of the  payments  and  adjustments  required  pursuant  to
Sections 1.2(b) through 1.2(d) of this Agreement; and

c. Delivery of control of the Assets to Purchaser at the Bakery

The date of the Closing is sometimes referred to as the "Closing Date."

2.2 ITEMS TO BE  DELIVERED  AT CLOSING.  At the Closing and subject to the terms
and conditions contained in this Agreement:

(a)  Seller  Deliveries.  Seller will deliver to the Purchaser the Assets at the
     Bakery (Purchaser shall be solely responsible for any costs associated with
     transferring the Assets from the Bakery to Purchaser's business premises);

(b)  Purchaser Deliveries.  The Purchaser will deliver to Seller payment for the
     Inventory by certified check or wire transfer:

                                    ARTICLE 3

                         REPRESENTATIONS AND WARRANTIES

3.1 REPRESENTATIONS AND WARRANTIES OF SELLER.  Seller warrants and represents to
Purchaser,  all to its knowledge and without making any independent inquiries in
connection with this Agreement, that as of the date hereof and as of the Closing
Date::

(a)  Seller  is a  corporation  duly  organized,  validly  existing  and in good
standing under the laws of the State of Delaware.

(b)  Seller has the  corporate  power,  authority  and legal  right to  execute,
deliver and perform this Agreement and the execution,  delivery and  performance
of this Agreement by Seller have been duly authorized by all necessary corporate

                                       4
<PAGE>

action. This Agreement has been duly executed and delivered by a duly authorized
officer of Seller,  and this Agreement  constitutes,  and such  instruments when
executed and delivered will constitute,  legal, valid and binding obligations of
Seller enforceable against Seller in accordance with their respective terms.

(c) Seller has good, valid and marketable  title to the Assets,  all in the form
described hereinabove.

3.2  REPRESENTATIONS AND WARRANTIES OF THE PURCHASER.  Purchaser  represents and
warrants to Seller,  jointly and severally,  as of the date of this Agreement as
follows:

(a)  Purchaser is a corporation  duly  organized,  validly  existing and in good
standing  under the laws of the State of  Nevada.  Seller  has  qualified  to do
business as a foreign corporation in the State of California.

(b)  Purchaser has the  corporate  power,  authority and legal right to execute,
deliver and perform this Agreement and the execution,  delivery and  performance
of this  Agreement  by  Purchaser  have been duly  authorized  by all  necessary
corporate action.  This Agreement has been duly executed and delivered by a duly
authorized  officer  of  Purchaser,  and this  Agreement  constitutes,  and such
instruments  when  executed and  delivered  will  constitute,  legal,  valid and
binding  obligations of Purchaser  enforceable  against  Purchaser in accordance
with their respective terms.

(c)   Purchaser  has  been  given  full   disclosure,   by  Seller  or  Seller's
representatives,  with regard to the Business and the Assets sufficient in order
for Seller to enter into this Agreement and acquire the Assets.

(d)  Purchaser  acknowledges  that  it is  acquiring  all  of the  tangible  and
intangible  Assets in their AS IS  physical  and  legal  condition  without  any
representation  or warranty by Seller  whatsoever  except as may be specifically
set forth in this Agreement.

(e) Purchaser  acknowledges that Seller has made no representations  with regard
to the nature or success of the  Pull-Apart  Cakes or income to be derived  from
the sale thereof and Purchaser is acquiring same with the sole intent of relying
on its own efforts and  abilities  in  maintaining  and  continuing  the sale of
Pull-Apart Cakes.

3.3 SURVIVAL OF REPRESENTATIONS AND WARRANTIES. All representations, warranties,
covenants and agreements made by the parties in this Agreement shall survive the
Closing.

                                    ARTICLE 4

INDEMNIFICATION

4.1 INDEMNIFICATION BY SELLER. From and after the Closing, Seller will indemnify
and  hold  harmless  Purchaser  against  and in  respect  of  (a)  any  and  all
liabilities  and  obligations  of any nature  whatsoever  relating to the Assets
prior  to the  Closing;  (b) any and  all  actions,  suits,  claims,  or  legal,
administrative, arbitration, governmental or other proceedings or investigations
against  Seller and relating to the Assets and which result from or arise out of
any event,  occurrence,  action,  inaction or transaction occurring prior to the
Closing   Date;   (c)  any  and  all  actions,   suits,   claims,   proceedings,

                                       5
<PAGE>

investigations,  demands, assessments, audits, fines, judgments, costs and other
expenses  (including,  without  limitation,  reasonable legal fees and expenses)
incident to any of the foregoing or to the enforcement of this Section 4. l.

4.2 INDEMNIFICATION BY THE PURCHASER.  From and after the Closing, the Purchaser
will  indemnify and hold harmless  Seller  against and in respect of (a) any and
all  liabilities  and  obligations  of any  nature  whatsoever  relating  to the
Purchaser or the  Purchaser's  business,  prior to the Closing;  (b) any and all
actions, suits, claims, or legal, administrative,  arbitration,  governmental or
other  proceedings or investigations  against any to Purchaser,  the Purchaser's
business  or the  Assets  and  which  result  from or  arise  out of any  event,
occurrence,  action,  inaction or transaction  occurring after the Closing Date;
(c) any and all actions, suits, claims,  proceedings,  investigations,  demands,
assessments,  audits,  fines,  judgments,  costs and other expenses  (including,
without  limitation,  reasonable legal fees and expenses) incident to any of the
foregoing or to the enforcement of this Section 4.2.

4.3 PROCEDURE.  Notice must be given within a reasonable time after discovery of
any fact or circumstance on which a party could claim  indemnification  ("Claim"
or "Claims").  If the party,  in order to fulfill its  obligations  to the other
party must take legal  action or if the party is involved in legal  action,  the
outcome of which could give rise to its seeking indemnification, one party shall
consult  with the other party with  respect to such legal action and allow it to
participate therein.

No Claim for which  indemnification  is asserted shall be settled or compromised
without the written consent of Seller and the Purchaser; provided, however, if a
party does not  consent to a bona fide  settlement  proposed  by the other,  the
other party shall be liable for indemnification  only to the lesser of the final
judgment or the amount to be paid in settlement.

Subject to the provisions of the Section,  neither party shall have recourse for
indemnification until the Claims are fully and finally resolved. For a period of
thirty (30) days following the giving of the notice of such Claim, the Purchaser
and Seller shall attempt to resolve any  differences  they may have with respect
to such Claim.  If a resolution is not reached within the thirty (30) day period
(unless the parties agree to extend the period),  the matter may be submitted to
a court of competent jurisdiction.

A Claim shall be deemed finally resolved in the event a matter is submitted to a
court, upon the entry of judgment by a court of final authority.

                                    ARTICLE 5

                            NON-COMPETITION AGREEMENT

5.1  NON-COMPETITION  AND  NON-DISCLOSURE.  Following the Closing  Date,  Seller
agrees,  that for a period of four (4) - years after the Closing  Date,  it will
not:

a.   Engage or become interested,  directly or indirectly,  in the manufacturing
     or sale of bakery  products  materially  identical to the Pull-Apart  Cakes
     anywhere in the United States if such  engagement  would result in the sale
     of Competing  Products in United States  Territory  that is located west of
     the Mississippi;

                                       6
<PAGE>

b.   Divulge,  communicate,  or utilize for the benefit of anyone other than the
     Purchaser, any confidential information of or pertaining to the Assets.

5.2 EQUITABLE  REMEDIES.  Seller  specifically  acknowledges and agrees that the
remedy at law for any breach of any  provision  of this Article 5 by Seller will
be inadequate and that Purchaser,  in addition to any other relief  available to
it,  shall be  entitled  to the  issuance  of a  restraining  order or any other
similar equitable relief by any court of proper jurisdiction with regard to such
breach.

                                    ARTICLE 6

      TRANSACTION SUBJECT AND CONTINGENT ON TRANSACTION WITH RICH PRODUCTS

6.1 TRANSACTION CONTINGENT ON RICH PRODUCTS TRANSACTION.  Purchaser acknowledges
and understands  that this Agreement is contingent on Seller closing on an Asset
Purchase  Agreement  being entered into  approximately  simultaneously  herewith
between Seller and Rich Products  Manufacturing  Corporation (the "Rich Products
Transaction").

Pursuant to the Rich  Products  Transaction  Seller is conveying  its  remaining
interests  in the  Bakery  to Rich  Products  Manufacturing  Corporation  ("Rich
Products").  In the  event  the Rich  Products  Transaction  does  not  close by
February  28,  2001,  for any  reason  whatsoever  including  a willful  default
thereunder by Seller,  then this  Agreement  shall be  terminated  and Purchaser
shall be obligated to reconvey  the Assets to Seller,  all as more  particularly
set forth hereinbelow.

6.2 PROCEDURE IN THE EVENT OF TERMINATION OF THE RICH PRODUCTS  TRANSACTION.  If
Purchaser shall receive written notice (the  "Termination  Notice") from Seller,
or Seller's counsel, at any time up to February 28, 2001, that the Rich Products
Transaction  has been  terminated then each and all of the following shall occur
or shall be deemed to have occurred:

a.   All right,  title and  interest to the Assets  shall be deemed to have been
     automatically  reconveyed  to Seller  simultaneously  with the  Termination
     Notice.

b.   Seller and Purchaser  shall make  immediate  arrangements  for the Seller's
     repurchase from Purchaser of the Inventory, at cost, as then existing,

c.   Purchaser shall have no obligation to make any further  payments of Royalty
     Fees after the date of its receipt of the  Termination  Notice even if such
     Royalty Fees would  otherwise have been due and payable to Seller.  However
     Seller shall have no  obligation  to refund any Royalty  Fees  forwarded by
     Purchaser to Seller prior to Purchaser's receipt of the Termination Notice.

d.   Purchaser shall fully  cooperate with Seller in effectuating  the intent of
     this Article VI so that Seller may  reassume  control of the Assets as same
     was held by Seller prior to the Closing.

                                    ARTICLE 7

                                  MISCELLANEOUS

                                       7
<PAGE>

7.1 BROKERS' AND FINDERS' FEES.  Seller represents and warrant to the Purchaser,
and Purchaser  represents and warrants to Seller that all negotiations  relative
to this  Agreement  have been  carried on by the  parties  directly  without the
intervention  of any person who may be entitled to any brokerage or finder's fee
or other  commission  in respect of this  Agreement or the  consummation  of the
transactions  contemplated hereby.  Seller agrees to indemnify and hold harmless
Purchaser,  and Purchaser agrees to indemnify and hold harmless  Seller,  as the
case may be, against any and all claims, losses,  liabilities and expenses which
may be  asserted  against  or  incurred  by them as a result of  either  party's
dealings, arrangements or agreements with any such person or entity.

7.2 SALES, TRANSFER AND DOCUMENTARY TAXES, ETC. Neither Seller nor the Purchaser
shall be responsible  for the other's sales,  transfer or documentary  taxes, if
any, due as a result of the transfer of the Assets to the Purchaser.

7.3  EXPENSES.  The  parties  shall  pay their own  expenses  incidental  to the
preparation  of this  Agreement,  the  carrying  out of the  provisions  of this
Agreement and the consummation of the transactions contemplated hereby.

7.4 CONTENTS OF AGREEMENT;  PARTIES IN INTEREST;  ETC. This Agreement sets forth
the  entire  understanding  of the  parties  with  respect  to the  transactions
contemplated  hereby.  It shall not be  amended  or  modified  except by written
instrument  duly  executed by each of the parties  hereto.  Any and all previous
agreements and understanding  between or among the parties regarding the subject
matter hereof, whether written or oral, are superseded by this Agreement.

7.5 ASSIGNMENT  AND BINDING  EFFECT.  Neither Seller nor Purchaser  shall assign
this Agreement nor any part of it, nor delegate any  obligation  imposed by this
Agreement  without the prior written consent of the other.  All of the terms and
provisions of this  Agreement  shall be binding upon and inure to the benefit of
and be enforceable by the successors and assigns of Seller and Purchaser.

7.6 WAIVER. Any term or provision of this Agreement may be waived at any time by
the party or parties  entitled  to the benefit  thereof by a written  instrument
duly executed by such party or parties.

7.7 NOTICES. Any notice,  request,  demand, waiver,  consent,  approval or other
communication  which is required or permitted  hereunder shall be in writing and
shall be deemed  given only if delivered  personally,  by  guaranteed  overnight
courier or sent by fax or by registered or certified mail,  postage prepaid,  to
Seller's and  Purchaser's  respective  address set forth  hereinabove or to such
other address as the addressee may have  specified in a notice duly given to the
sender as provided  herein.  Such  notice,  request,  demand,  waiver,  consent,
approval or other communication will be deemed to have been given as of the date
so delivered or faxed.

7.8  GOVERNING  LAW. This  Agreement  shall be governed by and  interpreted  and
enforced in  accordance  with the laws,  and in the courts,  of the State of New
Jersey  with regard to any and all  matters,  issues,  claims and  controversies
relating to, or arising out of, payments due to Seller hereunder, control of the
Assets  by the  party  entitled  to same as the  case  may be  pursuant  to this
Agreement  and  indemnification  of Seller by Purchaser  pursuant to Section 4.2
hereinabove. This Agreement shall be governed by and interpreted and enforced in

                                       8
<PAGE>

accordance  with the laws,  and in the courts,  of the State of California  with
regard to all other matters hereunder.

7.9 NO  BENEFIT  TO  OTHERS.  The  representations,  warranties,  covenants  and
agreements  contained in this  Agreement are for the sole benefit of the parties
hereto and their heirs,  administrators,  legal representatives,  successors and
assigns,  and they shall not be construed as conferring  any rights on any other
persons.

7.10  SEVERABILITY.  Any  provision  of  this  Agreement  which  is  invalid  or
unenforceable  in any  jurisdiction  shall be  ineffective to the extent of such
invalidity or unenforceability  without invalidating or rendering  unenforceable
the remaining  provisions hereof, and any such invalidity or unenforceability in
any jurisdiction shall not invalidate or render  unenforceable such provision in
any other jurisdiction.

7.11 COUNTERPARTS.  This Agreement may be executed in any number of counterparts
and any  parties  hereto may execute  any such  counterpart,  each of which when
executed  and  delivered  shall be  deemed  to be an  original  and all of which
counterparts  taken together shall  constitute but one and the same  instrument.
This Agreement shall become binding when one or more counterparts taken together
shall have been executed and delivered by the parties. It shall not be necessary
in making  proof of this  Agreement  or any  counterpart  hereof to  produce  or
account for any of the other counterparts.

IN WITNESS  WHEREOF,  the parties have duly executed this  Agreement on the date
first written.

                  SELLER:

                  PARAMARK ENTERPRISES, INC..

                           By:_________________________
                              Alan S. Gottlich, President

                  PURCHASER:

                  BROOKS STREET BAKING COMPANY

                           By:_________________________
                              Fred Scalzo, President

                  GUARANTOR:

                  NV COMMERCIAL LLC

                           By:_________________________

                                       9

<PAGE>

                                    EXHIBIT C

     PARAMARK ENTERPRISES, INC. EXISTING CUSTOMER LIST FOR PULL-APART CAKES

1.  Ralph_s Grocery Company
    P.O. Box 54143
    Los Angeles, CA  90054

2.  Fred Mayers
    P.O. Box 42500
    Portland,  OR  97242-0121

3.  Raley_s Supermarkets
    P.O. Box 15618
    Sacramento,  CA  95852

4.  Tony_s Fine Foods
    3575 Reed Avenue
    West Sacramento,  CA  95605-1501

5.  Dairy Fresh
    601 S. Rockerfeller Ave.
    Ontario,  Ca  91761

6.  Flemming Foods, Inc.
    P.O. Box 24840
    Oklahoma City,  OK  73124

7.  Hawaiian Express
    14952 Valley View Ave.
    La Mirada,  CA  90638

8.  Unified Western Grocers
    P.O. Box 513396
    Los Angeles,  CA  90051-9817

9.  Certified Grocers
    P.O. Box 60753
    Terminal Annex
    Los Angeles, CA 90060

10. Brookshire Brothers, Ltd.
    P.O. Box 1688
    Lufkin,  TX  75902-1688

11. Giant Eagle
    690 Perry Hwy.
    Harmony,  PA  16037

12. Basha's Markets
    200 S. 56th. Street
    Chandler,  AZ  85226

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00016-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00016-of-00352.parquet"}]]