Document:

<PAGE>

                                                                   EXHIBIT 10.34

             AMENDMENT NUMBER THREE TO AMENDED AND RESTATED MAGAZINE
                     CONTENT LICENSE AND HOSTING AGREEMENT

         This Amendment Number Three (the "Third Amendment") amends both the
Amended and Restated Magazine Content License and Hosting Agreement with an
effective date of January 29, 2001 (the "Women.com Agreement") between Women.com
Networks, LLC ("Women.com, LLC), and Hearst Communications, Inc. ("Hearst"), and
further amends Amendment Number Two to the Amended and Restated Magazine Content
License and Hosting Agreement with an effective date of June 18, 2001 (the
"Second Amendment", and collectively with the Women.com Agreement the "Magazine
Agreement") between iVillage Inc ("iVillage") and Hearst. This Third Amendment
is entered into between iVillage and Hearst as of this 5th day of April, 2002.

                                    RECITALS

         WHEREAS, Hearst and iVillage desire to modify the Production Services
as provided for in the Magazine Agreement; and

         WHEREAS, Hearst and iVillage desire to memorialize the amounts of
monies expended to date towards the Production Commitment and the Advertising
Commitment and to set forth the parties' present intentions with respect to
future such expenditures;

         NOW, THEREFORE, in consideration of the mutual covenants and
representations set forth herein, the parties hereby agree as follows:

                                    Amendment

1.       DEFINITIONS. Capitalized terms not otherwise defined herein shall have
         the meanings set forth in the Magazine Agreement.

2.       PRODUCTION SERVICES. The first six sentences of the first paragraph of
         Section 3.4 of the Magazine Agreement, are hereby deleted and replaced
         with the following:

<PAGE>

              Effective April 1, 2002 and continuing throughout the Initial Term
              as provided for in Section 13.1 of the Agreement, Hearst hereby
              agrees to purchase from iVillage and iVillage agrees to provide to
              Hearst, revised Production Services (as detailed in Exhibit B as
              amended by this Third Amendment) ("Revised Production Services")
              in exchange for payment by Hearst of the Revised Production
              Commitment as defined below, which Revised Production Commitment
              shall be deemed a non recoupable, non refundable (except in the
              case of iVillage's breach or failure to perform), amount equal to:
              (a) three "Quarterly" payments (each a consecutive three month
              period) of six hundred eighty thousand four hundred ninety dollars
              ($680,490.00) each, commencing April 1, 2002 through December 31,
              2002; (b) four (4) Quarterly payments of seven hundred fourteen
              thousand five hundred and fourteen dollars ($714,514.00) each,
              commencing January 1, 2003 through December 31, 2003 and (c ) two
              Quarterly payments of seven hundred fifty four thousand two
              hundred forty thousand dollars ($754,240.00) each, commencing
              January 1 2004 through June 17, 2004 (collectively the "Revised
              Production Commitment"). The Revised Production Services will
              include the creation of Original Site Content and Third Party Work
              in a manner which is consistent with the quality, performance and
              cost standards set forth in Exhibit B (as modified in this Third
              Amendment), in order that the Magazine Sites provided for in
              Exhibit B (as modified in this Third Amendment) shall continue to
              operate in a substantially similar manner as existed prior to the
              effective date of this Third Amendment and as set forth in the
              amendment to Exhibit B set forth herein. To the extent that Hearst
              requests modifications be made to the Magazine Sites outlined in
              Exhibit B (as modified in this Third Amendment) which would
              materially modify or change the Magazine Sites from the manner in
              which each looks and functions during the period prior to the
              effective date of this Third Amendment and such changes or
              modifications add additional special features, site functionality,
              marketing, production, technical or advertising obligations to
              Exhibit B (as modified in this Third Amendment), such material
              modifications or changes will result in additional costs to Hearst
              and those costs shall be billed to Hearst and the Revised
              Production Commitment will be increased accordingly. To the extent
              that Hearst requests modifications be made to the Magazine Sites
              outlined in Exhibit B (as modified in this Third Amendment) which
              would materially modify or change the Magazine Sites from the
              manner in which each looks and functions during the period prior
              to the effective date of this Third Amendment and such changes or
              modifications result in the deletion or reduction of special
              features, site functionality, marketing, production, technical or
              advertising obligations set forth in Exhibit B (as modified this
              Third Amendment), such material modifications or changes will
              result in reduced costs to Hearst and the amount of the Revised
              Production Commitment will be reduced accordingly. The amount of
              any increase or decrease in the Revised Production Commitment
              shall be the subject of good faith negotiation between the
              parties. The Revised Production Services may be performed for the
              Magazine Sites that are the subject of this Agreement, or for
              other sites associated with other units, divisions or affiliates
              of Hearst (the "Hearst Sites"). The precise Revised Production
              Services to be performed with respect to each Magazine Site and
              Hearst Site are detailed on the attached amended Exhibit B and
              shall be consistent with the quality, provided by iVillage prior
              to the effective date of this Third Amendment. iVillage is not
              obligated to issue written work orders or maintain or provide time
              sheets to Hearst with respect to any Revised Production Services
              provided hereunder.

                                       2
<PAGE>

         The second paragraph of Section 3.4 (3) of the Magazine Amendment is
         deleted and replaced with the following:

              The parties acknowledge that the Second Amendment contemplated a
              Production Commitment in the amount of five million dollars during
              each consecutive twelve (12) month period during the Initial Term.
              To the extent that actual production expenditures (including
              amounts expended under the Revised Production Commitment set forth
              herein as it may be modified from time to time) are less than that
              original Production Commitment in any consecutive twelve month
              period during the Initial Term, the amount of the Advertising
              Commitment set forth at Section 6.1 of the Magazine Agreement
              applicable to that twelve month period shall be increased by the
              amount of forty cents ($.40) for each dollar less than the
              original Production Commitment that Hearst has failed to expend.
              The Guaranteed Advertising Royalty set forth in Section 6.1 of the
              Magazine Agreement hall be reduced pro rata in each consecutive
              twelve month period during the Initial Term in which Hearst fails
              to expend the original Production Commitment of five million
              dollars per twelve month period (i.e., if the actual production
              expenditures are 5% less than the original Production Commitment
              in any consecutive twelve month period the Guaranteed Advertising
              Royalty shall be reduced by 5% for that twelve month period).

3.       ACKNOWLEDGEMENT OF PRODUCTION AND ADVERTISING EXPENDITURES. Hearst
         acknowledges receipt of one million two hundred fifty thousand dollars
         ($1,250,000) of Production Services from iVillage during the period
         January 1, 2002 through March 31, 2002. The parties acknowledge and
         agree that subject to the provisions of this Third Amendment, Hearst's
         obligations to purchase Production Services for that period have been
         fulfilled.

         The parties acknowledge and agree that because production expenditures
         by Hearst for the initial twelve (12) month period of the Initial Term
         will be less than the original Production Commitment for that period,
         then in addition to the Advertising Commitment set forth at Section 6.1
         B of the Magazine Agreement Hearst shall be obligated to pay an
         additional sum of two hundred twenty eight thousand ($228,000) dollars
         to promote Hearst Ads, for a total advertising purchase during the
         initial twelve (12) month period of the Initial Term of two million two
         hundred twenty eight thousand dollars ($2,228,00). Of that amount,
         iVillage has already received one million six hundred ninety four
         ($1,694,000) dollars. Hearst agrees to purchase the balance of five
         hundred thirty four thousand ($534,000) dollars during the period April
         1 through June 17, 2002.

         In addition, the parties acknowledge and agree that, providing the
         Revised Production Commitment remains the amount set forth in this
         Third Amendment, then commencing on June 18, 2002 and continuing
         throughout the Initial Term, Hearst will expend at least two million
         seven hundred seventy six dollars ($2,776,000) in each of the two (2)
         consecutive twelve month periods remaining under the Initial Term
         (payable in quarterly installments), in advertising purchases for
         Hearst Ads. The amount of the advertising purchases will be adjusted
         according to the provisions of Section 6.1 B of the Magazine Agreement
         in the event that the Revised Production Commitment is altered.

                                       3
<PAGE>

4.       EXHIBIT B. The first three paragraphs of Exhibit B of the Women.com
         Agreement and the graph following the second paragraph of Paragraph 10
         of Amendment Number Two amending Exhibit B are hereby deleted and
         replaced with the graph annexed hereto as "Amended Exhibit B".

         Exhibit B is hereby amended to include the Site Maintenance Reports
         attached hereto. The Site Maintenance Reports together with Exhibit B
         (as amended in this Third Amendment) represent the Revised Production
         Services to be provided by iVillage.

5.       RATIFICATION. Except as expressly modified in this Third Amendment all
         terms and conditions of the Magazine Agreement shall remain unchanged
         and in full force and effect.

         IN WITNESS WHEREOF, each of the parties have executed this Amendment as
of the date first written above.

iVillage Inc.,
as successor in interest to Women.com Networks Inc

By:
   ------------------------------

Title:
      ---------------------------

Hearst Communications, Inc.

By:
   ------------------------------

Title:
      ---------------------------

                                       4
<PAGE>

                                Amended Exhibit B

Cosmopolitan Site Maintenance

<TABLE>
<CAPTION>
------------------- -------------------------- ------------------------ ------------------ ----------------
      Daily                  Weekly                    Monthly             Biannually         As Needed
------------------- -------------------------- ------------------------ ------------------ ----------------

<S>                 <C>                        <C>                      <C>                <C>
24/7 chat room      Homepage update (update    Color palette update     Special            Tools update
(community)         promos)                                             feature***
                                               Subs module update       (e.g., His Moan    Passion Polls
                    Department page updates                             Zones; Cosmo
                                               In This Issue update     ecards)            Message boards
                    Community main page                                                    (community)
                    update                     Features:
                                                                                           Project mgt.
                    2 expert Q/As                   Dating Diary                           (planning,
                         Baroness                                                          scheduling,
                         Irma                       Horoscopes                             content/ asset
                                                                                           mgt., user
                    2 features                      Monthly Pop Quiz                       email,
                         Kama Sutra                                                        reporting,
                                                    Cosmo's Sex                            meeting)
                         Beauty Confessions         University*
                                                    (2x/month)
                    Cosmo Wants to Know
                    requests (2-4/ week)            Cosmo Quiz

                    Cosmo Survey requests            Cosmo Style
                    (1-2/week)
                                                    2-4 additional
                    Non-expert live event           features
                    chat (e.g., Cosmo's             depending on the
                    Cocktail Dating Hour)           month**
                    (community)
                                                    Expert/editor
                                                    live event chat
                                                    2x/month max
                                                    (community)

                                                    Newsletter
                                                    (2x/month)
</TABLE>

                                       5
<PAGE>

*New installments will continue through the term of the contract.

**TBD: Quarterly update of Cosmo Products may replace this, pending magazine
approval.

***Special features to be determined within context of editorial priorities and
in accordance with budgeted production time.

Note: Frequency of original columns such as Baroness and Sex University
contingent upon timely magazine approval.

                                       6
<PAGE>

Country Living Site Maintenance

<TABLE>
<S>                          <C>
---------------------------- -------------------------------------------------------------------------
Weekly                       o    Update homepage
                             o    Update department pages and column main pages
                             o    [2] Expert Q&A (Collecting, Gardening)
                             o    2-3 features, such as:
                                      o    Gallery of Homes
                                      o    What Makes It Country?
                                      o    Your Garden
                                      o    What Is It? What Is It Worth?
                                      o    Recipe Feature (approx. 12 recipes added to Recipe Finder)
                                      o    Other decorating, gardening, and collecting features

---------------------------- -------------------------------------------------------------------------
Monthly                      o    Update color palette
                             o    On Sale Now page
                             o    Update subscription module
                             o    Country Icons/eBay auction
                             o    Update events calendar
                             o    Ad Hoc/last-minute requests* (surveys, features, sweepstakes):
                                  1 per month maximum
                             o    (1) poll
                             o    Update community main page (2x/month)
                             o    Great Finds feature (community)
                             o    Potential new live expert/editor chats (1x/month max -
                                  community)
                             o    Newsletter (2x/month)

---------------------------- -------------------------------------------------------------------------
Quarterly                    o    Update Antiques Finder (75-100 dealers)

---------------------------- -------------------------------------------------------------------------
Biannually                   o    Special feature** (House of the Year will be 1 of 2; Garden
                                  Tool TBD)

---------------------------- -------------------------------------------------------------------------
As Needed                    o    Update Resource Guide
                             o    Cover survey
                             o    Message boards (community)
                             o    Project mgt. (planning, scheduling, content/asset mgt., user
                                  email, reporting, meeting)
---------------------------- -------------------------------------------------------------------------
</TABLE>

* Ad hoc requests to be assessed as needed.

                                       7
<PAGE>

** Special features to be determined within context of editorial priorities and
in accordance with budgeted production time.

         o  HOY 2003 will be rolled out over several months. Updates will be
            substituted for regular decorating features during the weeks that
            they occur.

         o  Garden tool (TBD) to be introduced at least 6 months post site
            relaunch.

                                       8
<PAGE>

Good Housekeeping Site Maintenance

<TABLE>
<CAPTION>
------------ ---------------------- --------------------------- -------------- --------------- ---------------- --------------------
   Daily            Weekly                   Monthly              Quarterly      Biannually        Yearly            As Needed
------------ ---------------------- --------------------------- -------------- --------------- ---------------- --------------------

<S>          <C>                    <C>                         <C>            <C>             <C>              <C>
Health Feed  Update homepage        Update color palette        GH-branded     Special         New Community    Project mgt.
                                                                products (for  feature*        Challenge(R)
             (2x/week)              On Sale Now                 ultimate                       (starting in     (planning,
                                                                purchase)      (e.g., Health   2003)            scheduling,
                                    In the Magazine                            Feed)                            content/asset
                                                                                                                mgt., user email,
             Update 7 department    Update subs module                                                          reporting, meeting)
             pages
                                    6-8 features

                                        -Buyer's Guides                                                         ad hoc requests
             3-5 expert Q&A                                                                                     (usually 2-3/
                                        -Institute Reports                                                      month)**
             -Peggy Post
                                        -Beauty features
             -Heloise
                                        -Diet features                                                          Message boards
             -Joy Behar                                                                                         (community)
                                        -Recipes
             -Guest expert
                                        -Shopping features
             -Food editor (TBD)                                                                                 GH home remedy of
                                        -Safety features                                                        the month or
                                                                                                                equivalent
                                    Update archive (automatic)                                                  alternative
             Expert quiz (Peggy                                                                                 (community)
             Post)                  DietScopes

                                    Update community main page
                                    (2x/month)
             Newsletter
                                    GH diet and fitness
                                    success stories from
                                    members (community)

                                    Heloise online exclusive
                                    Q&A
</TABLE>

*Special features to be determined within context of editorial priorities and in
accordance with budgeted production time. The same applies to tool updates.

**Ad hoc requests (surveys, email us pages) to be assessed as needed.

                                       9
<PAGE>

Redbook Site Maintenance

<TABLE>
<CAPTION>
  ------------------ ------------------------- ---------------------- ------------------- ------------------
  Daily              Weekly                    Monthly                Yearly              As Needed
  ------------------ ------------------------- ---------------------- ------------------- ------------------

<S>                  <C>                       <C>                    <C>                 <C>
  Update homepage    Update 6 department       Update color palette   Special feature**   Message boards
                     pages                                            (e.g., Game of      (community)
                                               On Sale Now            Married Life,
                     Update community main                            Couples on the      Project mgt.
                     page                      Subscription module    Couch)              (planning,
                                               update                                     scheduling,
                     Diary of V                                                           content/asset
                                               Free Stuff                                 mgt., user
                     Unzipped: Diary of He                                                email,
                                               Horoscopes                                 reporting,
                     Let's Talk About Sex                                                 meeting)
                                               Passionate Monogamy:
                     Magazine article          Q&A With John Gray

                     Sex poll

                     2 Chats

                     Embarrassing Question
                     of the Week

                     Embarrassing Question
                     of the Week Graffiti
                     Wall  (community)

                     Ad hoc request from
                     magazine (including
                     surveys) 1-3*

                     Archive updates
                     (automatic)

                     Newsletter
</TABLE>

*Ad hoc requests to be assessed as needed.

** Special features to be determined within context of editorial priorities and
in accordance with budgeted production time.

                                       10
<PAGE>

House Beautiful Site Maintenance

<TABLE>
<CAPTION>
------------------------ --------------------------- ------------------ ------------------
Weekly                   Monthly                     Annually           As Needed
------------------------ --------------------------- ------------------ ------------------

<S>                      <C>                         <C>                <C>
Update homepage --       Update color palette        Quizzes (1-2)      Surveys**
weekly flash feature                                                    Message boards
(1-2 stories);           In This Issue                                  (community)
rotation of archived
content                  Update subscription                            Project mgt.
                         module                                         (planning,
                                                                        scheduling,
                         3-6 features* (Designer                        content/asset
Update of 4 department   Challenge, Swatch Watch,                       mgt., user
pages                    Room Makeover contest                          email,
                         updates, Hot Dish)                             reporting,
                                                                        meeting)
                         Update column main pages

                         Cover survey

                         Archive update
                         Update community main
                         page (2x/month)

                         Chat (e.g., with the
                         editor in chief)
                         (community)

                         Newsletter
</TABLE>

*Every other month, "Only in HouseBeautiful" sweepstakes replaces a feature.

** Need to assess frequency and particulars.

                                       11
<PAGE>

Town & Country Site Maintenance

<TABLE>
<CAPTION>
---------------------------------- ------------------------------- -------------------------- ------------------------------------
Monthly                            Quarterly                       Annually                   As Needed
---------------------------------- ------------------------------- -------------------------- ------------------------------------
<S>                                <C>                             <C>                        <C>
Update homepage
                                   New Town & Country Guide (or    Annual Astrology Guide          Project mgt. (planning,
Update department main pages and   additional lengthy feature)*                                    scheduling, content/asset
column main pages                                                  Quiz                            mgt., user email, reporting,
                                   Update community main page                                      meeting)
Update logo/palette across
entire site                        Message board

3 magazine excerpts from current
issue

Update subscription module

In This Issue; past issue archive

Update Horoscopes

Newsletter
</TABLE>

*Special features to be determined within context of editorial priorities and in
accordance with budgeted production time.

                                       12
<PAGE>

Victoria Site Maintenance

<TABLE>
<CAPTION>
---------------------------- --------------------------------------------------------------------------------
<S>                          <C>
Monthly                           o    Update homepage (3 teases from current issue; new monthly feature;
                                       featured book; special events)
                                  o    Update department pages
                                  o    Update color palette and Victoria logos
                                  o    "On Sale Now" page, spotlighting magazine content and previewing next
                                       issue's highlights
                                  o    Update subscription module
                                  o    One main feature written by magazine, with images provided
                                  o    Three teasers to current magazine issue
                                  o    Ask Peggy (new columns delivered in batches or migrated content from
                                       House Beautiful)*
                                  o    Victoria events highlights and/or reader trips
                                  o    Update bookstore**
                                  o    Update cookbook/recipe finder
                                  o    Update community main page
                                  o    Message boards/chat schedule
                                  o    Newsletter
---------------------------- --------------------------------------------------------------------------------
Yearly                            o    The Entrepreneur of the Year contest, including the online ballot and
                                       winner announcement (possible tie-in to magazine event)
---------------------------- --------------------------------------------------------------------------------
As Needed                         o    Project management: planning, scheduling, content/asset mgt., user
                                       email, expert mail, reporting, meeting
---------------------------- --------------------------------------------------------------------------------
</TABLE>

Comments

*    Original intention was to rotate "Ask Peggy" on a weekly basis. Doing so
     was highly contingent upon magazine delivering content on schedule. A
     monthly update is more realistic. Old "Ask Peggy" columns will need to be
     cleared with House Beautiful in terms of photo rights.

**   The Hearst Books Publicity & Marketing manager at the magazine normally
     includes in her press releases that their new books are available on our
     Web site.

                                       13
<PAGE>

Marie Claire Site maintenance on the Story Server platform [to be provided]

                                       14Private North America - Gravity Spin Inc.

                           Customer Agreement Document
                    Private North America - Gravity Spin Inc.

                                November 8, 2001

                                Table of Contents

Page 2                   Project Description
                         Our Responsibilities

Page 3                   Online Database

Page 5                   Administration Module

Page 6                   Assumptions
                         Your Responsibilities

Page 8                   Estimated Schedule
                         Completion Criteria
                         Guarantee
                         Investment
                         Terms
                         General
                         Limited Liability

Page 9                   Additional Fee's if Required
                         Approval Sign Off

Addendum 1               Site Map

Addendum 2               Administration Module mock-up

Addendum 3               Detailed Cost Estimate

                                  Presented to:
                                 Richard Arnold

                                        1
<PAGE>

                    Private North America - Gravity Spin Inc.

It is understood that this is a draft, and any statements within this document
may change.

Project Description
-------------------

Complete Website architecture. English version only.
(called the "Project")

Our Responsibilities:
---------------------

We agree to:

1.   Assign a Project Manager who will:

o    Establish a Project work plan showing schedules and personnel assignments;
o    Establish change control procedures to be used to control changes to the
     Project and the Agreement;
o    Establish the organization of the Project Team;
o    Schedule, organize and conduct regular Project review meetings with the
     project team and your Project Officer; and
o    Prepare weekly Project status reports.

2.   Provide you with the following deliverables (called "Materials")

o    A Website consisting of an English version.
o    Generate database driven ASP pages dynamically, and HTML pages, detailed
     below:

                    o    Splash Page
                    o    About Us/History
                    o    Video Pages
                    o    DVD Pages
                    o    Novelties Pages
                    o    Magazines Pages
                    o    Weekly Releases
                    o    Summary of Monthly Releases
                    o    New Releases Pages
                    o    This Months Pages
                    o    Product Preview Pages
                    o    Last Months Pages
                    o    Promotions Pages
                    o    Search Results Pages
                    o    Summary of all Titles, exportable to Excel, and
                         downloadable images.
                    o    Help/FAQ Page
                    o    Privacy Policy

                                        2
<PAGE>

                    Private North America - Gravity Spin Inc.

Online Database, scalable to MS Sequel Server, English Version.
---------------------------------------------------------------

     o    Your database will be built in Access 2000, using Active Server Pages.
     o    The online database will reside on a Windows NT Server with SSL 3.0
          Encryption (Please see Hosting Agreement for pricing and details}
     o    This database will perform the following functions:

     ----------------------------------------------------------------------
    |Note:    All Tables contains hidden primary keys                      |
    |         All fields are Strings unless otherwise specified.           |
    |         Bold fields are Primary Keys                                 |
    |         (...) Denotes the type of field required                     |
     ----------------------------------------------------------------------

<TABLE>
<CAPTION>
     Items Table
     -----------

<S>                      <C>                  <C>                  <C>
     Item ID             Item Name            Item Description     Item Cost
     -------             ---------            ----------------     ---------

     Item Date Entry     Item Active (Y/N)    Item Archived (Y/N)  Item Category
     Item Color          Item Headline        Item Rating          Main Star
     Features/Themes     Production Date      Studio               Comments 1
                         (Date)
     Co-star 1           Co-star 2            Co-star 3            Comments 2
     Preview Image -     Preview Image lrg    Reverse Image        Comments 3
     thb
     Box Cover Imagethb  Box Cover Image
     (1)                 (2)
     Size                Media Type           Feature Length

     Clients Table
     -------------

     Client ID           Salutation           Client First Name    Client Last Name
     Client Email        Client Main Address  Client City          Client State
     Client Phone        Client Suite         Client Zip Code      Client Fax
     Client Website      No. of Accounts      Client Username      Client Password
     Company Name

     History Table
     -------------

     Purchase ID.        Client ID            Discount Type        Account ID
     Item ID             Item Name            Item Discount Cost   Ship-To Address
     Credit Card Type    Card Holder Name     Date of Purchase     Date Shipped
                                              (Date)               (Date)
</TABLE>

                                        3
<PAGE>

                    Private North America - Gravity Spin Inc.

Database explanation detailed as follows:
-----------------------------------------

Items Table
-----------

Each item will have a unique internal ID, separate from the Product ID which is
used for office implications including invoicing, reporting and client billing.
This internal ID will be used to link this table to all other tables that may
require information to be obtained (Purchase History for example).
Each item will also have fields designated for preview images, downloadable
covers (front/back), as well as description fields including lead stars,
category (used for searching the website), and additional release notes.

Clients Table
-------------

Each new client will be required to provide information about themselves and
their company such as their name, company address, the number of stores and
locations for each. Other information including billing contact(s) and billing
methods will be recorded in the Accounts Table (see below).
This table will be linked to the Accounts Table (explanation below) by a unique
internal ID used when information about each Account the Client has stored is
required.

Accounts Table
--------------

Each Store a Client operates will have a separate account for that store. This
is used when a Billing History Report for a particular Store of a Client needs
to be produced. Each account may have separate Billing issues apart from Stores
of the same Client, therefore, the option to use different billing information
has been provided.
The Accounts Table will be linked to a History Table (explanation below) by a
unique internal ID used when information about Billing is required. This table
is also linked to the Clients Table, used when information about the owner is
required.
This table will also have the option to be linked to a Discount Table when and
if a client/account has been granted a discount.

History Table
-------------

Used for both Administration as well as Client, this table will display a
Billing History report based on any store location, billing contact between any
date range.
This can also be used when outstanding invoices has exceeded a set time, a
reminder can thereby be implemented to bill the late payment.

Discount Table
--------------

This table will store types of discounts, including Percentage Off or Dollar
Value off Selected or All Items.
When a Client/Account has been granted a Discount, the administrator will have
the ability to update the Client's related Account(s) with the new billing
value.
When the update has been made, the Client will be then able to view the new cost
for the selected item(s)

                                        4
<PAGE>

                    Private North America - Gravity Spin Inc.

Administration Module detailed below:
-------------------------------------

The Administration Module allows PNA to modify information internally.
Addendum 1 details these functions.

Administration Tools:
---------------------

From this section, the main administrator has the ability to add/modify and
delete users from the system as well as set Access Rights. Access Rights is a
feature that will enable and disable certain functions of the Administration
Module.
Client listings will also be made available from this section, where the
administrator can view a full client list. The ability to mass e-mail clients
reports on new products/movies and sales can be made available.

Products:
---------

The administrator can enter new products, edit existing, or remove products from
the system. Such modifications can include address of box covers, prices.
Also available from this section is the Group function, where the administrator
will add/modify/delete categories. Such categories include "Private XXX",
"Private Gold", "Private Film" etc.
These categories will be used in the individual videos and DVDs to sort and
produce the Excel Spreadsheet document.

Client Accounts:
----------------

The administrator can add new clients, modify existing or remove a client from
the system. Each client shall have a unique username and password for the site
which will enable him/her to view their prices on the items stored on the
system.
These usernames and passwords can be modified from this section.

Additional Functionality:
-------------------------

     Searching for a Product:
     ------------------------

     To search for a product simply enter the product code in the field labeled
     "Search to Modify Item".
     The engine will search for all products that fit that id code and will
     display a list of results based on that query. The administrator can the
     click on the listed item and modify the product accordingly.

     Searching for a Client:
     -----------------------

     To search for a product simply enter the client ID in the field labeled
     "Search to Modify Account".
     The engine will search for all clients that fit that client ID and will
     display a list of results based on that query. The administrator can the
     click on the listed client and modify the profile accordingly.
     The ability to search for a client by "Last Name, First Name", "Address",
     "Postal Code" and other profile details can be built in.

                                        5
<PAGE>

                    Private North America - Gravity Spin Inc.

April 6, 2002 April 6, 2002 These services are provided under the following
---------------------------------------------------------------------------
assumptions:
------------

1.   The new site will be hosted by Gravity Spin Inc. (details of the Hosting
     arrangement will be included in a separate agreement)

2.   The Website will be hosted in Canada.

3.   There will be two iterations of "look and feel" before sign off.

4.   The Website will be in English only.

5.   The Website built for 800x600 screen resolution and will be compatible with
     Netscape Navigator 4.6 and higher and Internet Explorer 5.0 and higher.

6.   There will be no advertising management, unless stated in a separate
     agreement.

7.   Private North America will supply all catalogue information in a prescribed
     format, by Gravity Spin.

8.   Gravity Spin will not manually input any data.

9.   The Website and databases will be in English only.

10.  The site and databases will not perform any inventory management.

Products
--------

Under this Statement of Work we are not responsible for:

1.   Your products;

2.   Any third party's products, including products you license.

Under this Statement of Work we do not make any representations, warranties or
conditions with respect to Products.

Your Responsibilities:
----------------------

You agree to:

1.   Assign a Project Officer who will:

                    o    Have your overall responsibility for the project.
                    o    Be your focal point for communication between the both
                         of us;
                    o    Have the authority to give and receive all notices in
                         connection with this Statement of Work and provide any
                         decisions, approvals, and information requested; and
                    o    Ensure the availability, cooperation and performance of
                         your personnel with whom we may work during the term of
                         this Statement of Work.

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                    Private North America - Gravity Spin Inc.

2.   Provide any decisions, approvals, and information within two working days
     of receiving a request, unless stated otherwise in this Statement of Work.

3.   Provide all content, both graphical and textual, before production begins
     to ensure timely production.

4.   Provide Gravity Spin with URL's and graphics, which appeal to you as an
     initial reference point for site creative design, prior to the agreed upon
     start of the project.

5.   Work with Gravity Spin in design sessions as required.

6.   Provide P.C. format text and Web ready content for all static pages.

7.   Be responsible for providing all images in the stipulated digital format
     including clipping paths, various sizes (thumbnails, feature size, swatches
     for colours etc.) and appropriate naming conventions.

8.   Provide all product data in the prescribed format.

9.   Be responsible for all copy editing for spelling and typographing prior to
     providing content to Gravity Spin.

10.  Be responsible for the accuracy of all product data and other information.

11.  Be responsible for obtaining all necessary releases and rights licenses for
     content they provide.

12.  Be responsible for obtaining and purchasing all copyrights and licenses for
     images used in the site.

13.  Any image licensing fees for images used in the final design of the Website
     will be added to the cost of the work performed.

14.  Take legal responsibility for all content provided to Gravity Spin for
     Website purposes.

15.  Be responsible for the copyright clearance and license and usage agreements
     for any and all content to be included in the Website.

16.  Be responsible for purchasing, installing and running any site usage
     reporting software.

17.  Obtain all authorizations for us and our sub-contractors to access, use and
     modify non- Gravity Spin products or information, necessary for us to
     fulfill our obligations under this Statement of Work, without violating any
     third party rights. For greater certainty, we are relieved of any
     obligations adversely affected by your failure to do this.

                                        7
<PAGE>

                    Private North America - Gravity Spin Inc.

Estimated Schedule
------------------

We plan to perform the Services during normal business hours starting on January
21, 2002 and ending on February 22, 2002 (called the "End Date") unless both of
us agree, in writing, to another schedule.

Delays caused by you or activities not delivered on the dates specified in the
agreed to project plan may have an adverse effect on the End Date and the
estimated charges.

Completion Criteria
-------------------

o    This project will be considered complete once gravity Spin Inc. has
     fulfilled all criteria outlined in the "Our Responsibility" section of this
     Statement of Work.

Guarantee
---------

o    All of our work is guaranteed for a six-month period.

o    The only exception to our guarantee is that it will terminate once any
     other developer has entered the Host server to edit, add, delete or
     manipulate any ASP, or HTML pages.

Investment
----------

Based on the potential of a long-term relationship with Private North America,
we have discounted the production of the Website by 50%, and hourly rates by 25%
from our already competitive rates.

o    We are pleased to offer you this complete Website solution for $11,875.00
     USD. Please see Addendum 3 for details.

Terms
-----

50% deposit required upon commitment.             $5,937.50 USD
50% due upon completion.                          $5,937.50 USD

General
-------

o    Unless you advise us in writing to the contrary within one month of signing
     this Agreement, you authorize us to include your name, contact information
     and other mutually agreed upon information in a directory of our customers.
     We reserve the right to produce and determine the manner in which we will
     distribute such information.

Limited Liability
-----------------

o    To the maximum extent permitted by applicable law, customer understands,
     agrees and acknowledges that in no event and under no legal theory, shall
     Gravity Spin Inc. be liable to customer or any third party for, including
     but not limited to, the loss of customer's domain name; any business loss,
     revenue decrease, expense increase; costs of substitute products/services;

                                        8
<PAGE>

                    Private North America - Gravity Spin Inc.

     or any consequential, special, incidental, punitive or indirect damages of
     any kind arising from, including but not limited to, the use, or inability
     to use, any of gravity Spin Inc.'s services; any malfunction or
     incompatibility of technologies included with gravity Spin Inc.'s services;
     any technologies added, removed or altered by customer or third party,
     including but not limited to, scripts and or/software used for or on the
     creation or operation of customers website. All of the foregoing is
     applicable regardless of whether Gravity Spin Inc. had been advised of the
     possibility of such damages. In no event shall Gravity Spin Inc.'s
     liability exceed the initial fee paid by customer to Gravity Spin Inc. this
     limitation of liability and risks is reflected in the price of Gravity Spin
     Inc.'s services.

Additional Fee's If Required
----------------------------

o    Account Management $60.00/hr
o    Advanced Programming (ASP) $55.00/hr
o    Flash Animation $75.00/hr
o    Senior Designer $45.00/hr
o    Junior Designer $30.00/hr
o    Database Entry $15.00/hr
o    Copywriter $60.00/hr

Richard, thank-you for the opportunity to develop your online initiative. If you
have any questions or concerns please feel free to contact us.

Sincerely,
Gravity Spin Inc. per;

Bruce Turner
President

Approved by: ______________________________________ Date: ____________________
             Richard Arnold
             President
             Private North America

                                        9

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