Document:

EX-10.43

 Exhibit 10.43 

Loan Agreement 
 This Loan Agreement (this
“Agreement”) is executed by and between the following parties in Beijing, the People’s Republic of China (“China”) on August 30, 2017: 

Party A (the “Lender”): Beijing iQIYI New Media Science and Technology Co., Ltd. ; and 

Party B (the “Borrower”): GONG Yu (

), ID Card No. *** 
 Whereas, 
  

	1.	The Lender is a wholly foreign owned enterprise legally established and validly existing in China according to the laws of China; 

  

	2.	The Borrower is a citizen of China, and as a shareholder of iQIYI Pictures (Beijing) Co., Ltd. (the “Pictures Company”), holds 50% of the shares in the Pictures Company in total.

  

	3.	The Lender agrees to lend RMB 50 million (RMB 50,000,000.00) interest-free to the Borrower. 

 Therefore,
the two Parties reach the following agreement through friendly negotiation to specify their rights and obligations: 
  

	1.	Loan 

 In accordance with the terms and conditions provided in this Agreement, the Lender
agrees to lend the Borrower with an interest-free loan amounting to RMB 50 million (RMB 50,000,000.00), and the Borrower agrees to accept the aforesaid loan. 
  

	2.	Term of the Loan 

  

	 	2.1	The term of the loan under this Agreement shall begin from August 30, 2017 to ten years after the execution of this Agreement (“Term of the Loan”); the Term of the Loan may be extended upon the
Lender’s written confirmation; the extended term shall be determined by the Lender. 

  

	 	2.2	During the Term of the Loan or any extended Term of the Loan, in the event that any of the following events occur as to any of the Borrowers, the lender shall be entitled to decide, in the manner of written notice, that
the loan hereunder becomes due immediately, and demand the Borrower to repay the loan in the manner provided by the provisions hereof: 

  

	 	(1)	the Borrower resigns from or is dismissed by the Lender or its affiliated company (refers to all the companies which have affiliated relations with the Lender during the term of this Agreement); 

	 	(2)	the Borrower dies or loses capacity for civil conduct, or his/her capacity for civil conduct becomes limited; 

  

	 	(3)	the Borrower commits or is involved in any crime; 

  

	 	(4)	any third party claims against the Borrower damages exceeding one hundred thousand (RMB 100,000.00); 

  

	 	(5)	any representation or warranty by the Borrower herein is proven to be untrue or inaccurate in any material aspect at the time when it is made; or the Borrower breaches any obligation hereof; 

 

	 	(6)	to the extent permitted by the laws of China, in the event that the Lender or its designated person may invest in the Pictures Company’s businesses and the Lender, in accordance with the provisions of the Exclusive
Share Purchase Agreement executed by the Lender and the Borrower on August 30, 2017 (the “Exclusive Share Purchase Agreement”), has issued a written notice to the Borrower to purchase the shares in the Pictures Company held by
the Borrower and has exercised such option (such acts are not deemed to be completed until relevant registrations with the industry and commerce administrative authorities are completed). 

 

	3.	Repayment of the Loan 

  

	 	3.1	Both Parties hereby agree and confirm that the Borrower must and may only repay the loan in the manner as follows: when the loan hereof becomes due or any event under Article 2.2 of this Agreement occurs, the Borrower
(or his/her successors, heirs or assigns) shall at the request of the written notice by the Lender, subject to the provisions of the laws of China, transfer all his/her shares in the Pictures Company to the Lender and/or its designated entities, and
repay the loan hereunder by the proceeds received from the transfer. 

  

	 	3.2	The Borrower may not repay the loan in whole or in part without prior written consent of Party A. 

  

	 	3.3	Both Parties agree that the share transfer hereunder shall be deemed completed when the formalities for the change of shareholder with the relevant industry and administrative authorities are completed and the Lender or
its designated entities have become the legal holders of the aforementioned target shares. 

  

	4.	Interest of the Loan 

 Both Parties hereby agree and acknowledge that unless this
Agreement provides otherwise, the loan hereunder shall bear no interest. However, when the loan becomes due and the Borrower transfers his/her shares to the Lender or its designated entities in the manner of repayment provided by this Agreement, if
the actual price for share transfer is higher than the principal of the loan to the Borrower because of the requirements of the laws or other reasons, the difference between the transfer price and the principal shall be deemed interest or capital
occupation expense, and shall be paid to the Lender together with the principal. 

  
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	5.	Representations, Warranties and Undertakings of the Borrower 

  

	 	5.1	the Borrower shall provide copy of his/her capital contribution certificate as to 50% of the shares in the Pictures Company to the Lender. 

 

	 	5.2	To secure repayment of the loan, the Borrower agrees to pledge all his/her shares in the Pictures Company with the Lender, and grant an option to purchase the abovementioned shares to the Lender. The Borrower agrees to
execute the Share Pledge Agreement at the Lender’s request. 

  

	 	5.3	the Borrower undertakes not to request the Pictures Company to distribute dividend or profit to him/her, and not to pass any resolution as the shareholder of the Pictures Company to distribute dividend or profit to
shareholders. 

  

	 	5.4	the Borrower shall maintain the Pictures Company’s existence and prudentially and validly operate the business and handle the matters of the Pictures Company, following sound financial and business standards and
practices. Upon the Lender’s request, the Borrower shall provide the Lender with all the materials relating to operation and financial condition of the Pictures Company. The Borrower shall operate all businesses of the Pictures Company in the
normal course of business to maintain the value of the Pictures Company’s assets. 

  

	 	5.5	To keep his/her title of the shares in the Pictures Company, he/she shall execute all the necessary or appropriate documents, take all the necessary or appropriate actions, make all the necessary or appropriate
accusations, and raise all necessary or appropriate defenses against all claims; the Borrower shall immediately notify the Lender of any litigation, arbitration or administrative procedure that has occurred or may occur with respect to the Pictures
Company. 

  

	 	5.6	the Borrower shall strictly comply with the provisions hereof and duly perform his/her obligations hereunder, and shall not conduct any act or omission that may affect the validity and enforceability of this Agreement.

  

	6.	Taxes and Expenses 

 Unless this Agreement provides otherwise, both Parties shall respectively pay their
respective taxes and expenses regarding this Agreement pursuant to relevant laws and regulations. All the other taxes and reasonable expenses relating to the loan shall be borne by the Lender. 

 

	7.	Effectiveness and Termination of this Agreement 

  

	 	7.1	Both Parties agree and confirm that this Agreement shall become effective from August 30, 2017. 

  
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	 	7.2	Both Parties agree and confirm that this Agreement shall terminate when both Parties fully perform their respective obligations hereunder. Both Parties agree and confirm that the Borrower’s obligations hereunder
shall only be deemed fully performed when all of the following conditions are met: 

  

	 	(1)	the Borrower has transferred all his/her shares in the Pictures Company to the Lender and/or its designated entities; and 

  

	 	(2)	the Borrower has repaid all the proceeds received from the transfer hereunder to the Lender according to the provisions hereof and of the Exclusive Share Purchase Agreement. 

 

	 	7.3	Unless (1) the Lender commits gross negligence, fraud or other serious illegal acts; or (2) the Lender is terminated for bankruptcy, dissolution or order to close, the Borrower shall not unilaterally revoke or
terminate this Agreement in any circumstance. 

  

	8.	Breaching Liabilities 

  

	 	8.1	In the event that either Party (“Breaching Party”) breaches any provision hereof, and thus causes any damage to the other Party (“Non-breaching
Party”), the Non-breaching Party may send a written notice to the Breaching Party, requesting the Breaching Party to immediately correct and remedy its breach. If the Breaching Party fails to take
measures satisfactory to the Non-breaching Party to remedy and correct its breach within fifteen (15) days after the Non-breaching Party receives the abovementioned
written notice, the Non-breaching Party may immediately take other remedial measures according to the provision hereof or through legal means. 

 

	 	8.2	In the event that the Borrower fails to repay the loan to the Lender according hereto, the Borrower shall pay to the Lender the liquidated damages for late payment at the daily rate of 0.02% over the outstanding amount
(counted from the date requested by the Lender for repayment of the loan), and shall compensate the Lender for any direct economic loss caused by the Borrower’s breach (including but not limited to the market value of the shares held by the
Borrower in the Pictures Company which is not transferred, or the outstanding loan amount, whichever is higher). 

  

	9.	Confidentiality 

 9.1 Both Parties acknowledge and confirm that any oral or written
information communicated with each other regarding this Agreement is confidential information. The Parties shall keep such information confidential, and may not disclose such information to any third party without written consent by the other Party,
except: 
  

	 	(1)	Any information that has been known or will be known to the public (not through any disclosure by the receiving Party to the public without the other Party’s consent); 

  
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	 	(2)	Any information disclosed according to the requirements of applicable laws and stock exchange rules; or 

  

	 	(3)	In case that any information is disclosed to either Party’s legal or financial consultant with respect to the transaction contemplated hereunder, such legal or financial consultant is obliged to perform similar
obligations of confidentiality to those specified herein. Any disclosure by any employee of or institution engaged by either Party shall be deemed disclosure by such Party, and such Party shall be liable for breach of contract according to this
Agreement. This Article 9 shall survive the invalidity, rescission, termination or unenforceability of this Agreement for whatever reasons. 

  

	10.	Notice 

 Any notice or other communication sent by either Party hereunder shall be made
in writing, and sent by personal delivery, letter or fax to the following address of the other Party or to other addresses designated by the other Party by notice from time to time. The notice shall be deemed serviced (a) in case of personal
delivery, when it is delivered; (b) in case of letter, on the seventh (7th) day after it is mailed by the airmail with postage paid, or on the fourth (4th) day after it is posted with the express delivery recognized internationally; and
(c) in case of fax, at the time shown on the transmission confirmation of relevant documents. 
 the Lender: Beijing iQIYI New Media
Science and Technology Co., Ltd. 
 Address: 10th and 11th Floor, No. 2 Haidian North First Street, Haidian District, Beijing 
 Postal code:
100080 
 Tel: 010-62677171 

Fax: 
 the Borrower: GONG Yu (

) 
 Address: *** 

Postal code: 
 Tel: 

Fax: 
  

	11.	Applicable Law and Dispute Resolution 

 The execution, validity, performance and
interpretation of and the dispute resolution regarding this Agreement shall be governed by the laws of China. Any dispute arising from performance hereof or relating to this Agreement shall be resolved by the Parties through friendly negotiation. If
the dispute fails to be resolved through negotiation, either Party may submit the dispute to China International Economic and Trade Arbitration Commission for arbitration pursuant to the arbitral rules then effective of such arbitration institution.
The place of arbitration shall be Beijing, the language of arbitration shall be Chinese, and the arbitration award shall be final and shall have binding force upon all the parties. Except for the part submitted to arbitration, the other parts of
this Agreement shall remain effective. The effectiveness of this article is not affected by any change, rescission or termination of this Agreement. 

  
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	12.	Miscellaneous 

  

	12.1	Both Parties agree and confirm that the Lender’s “written consent” mentioned in this Agreement means that the matter is subject to the approval of the Lender’s board of directors. If such matter is
only approved by the Borrower, the approval shall not constitute the Lender’s “written consent”. 

  

	12.2	The headings herein are for convenience only, and may not be used to interpret, explain or affect in other aspects the meaning of any provisions hereof. 

 

	12.3	Both Parties confirm that this Agreement once effective shall constitute the entire agreement and consensus between them with respect to the subject matters hereof, and shall replace all the oral and/or written
agreements and consensuses reached by the Parties with respect to the subject matters hereof. 

  

	12.4	This Agreement shall be binding upon and inure to the benefit of both Parties and their respective successors, heirs or permitted assigns, and be executed only for the benefit of the above persons. The Borrower may not
assign, pledge or otherwise transfer in other manners any right, interest or obligation hereunder to others without prior written consent of the Lender. 

  

	12.5	the Borrower hereby agrees that (i) if the Borrower dies, the Borrower agrees to immediately assign the rights and obligations hereunder to the entity designated by the Lender; (ii) the Lender may assign its
rights and obligations hereunder to any third party when necessary. The Lender only needs to send a written notice to the Borrower when the such assignment occurs, and is not required to obtain the Borrower’s consent on such assignment.

  

	12.6	Either Party’s failure to exercise promptly any right hereunder shall not be deemed waiver of such right, nor shall it affect the Party’s future exercise thereof. 

 

	12.7	If any provision hereof is decided by any competent court or arbitral institution as invalid, void or unenforceable, it shall not affect or impair the validity or enforceability of other provisions hereof. The Parties
shall stop performance of such invalid, void or unenforceable provision, and shall amend it so that the original intention will be achieved as much as possible and the provision becomes valid and effective only to the extent of relevant fact and
circumstance. 

  

	12.8	The Parties shall negotiate to decide any matter not covered herein. The Parties shall amend or supplement this Agreement through written agreements. The written amendments and supplemental agreements duly signed by
both Parties are an integral part hereof, and have same legal force as this Agreement. 

  

	12.9	This Agreement is made in four (4) counterparts, and each Party holds one (1), the remaining copies are held by the Lender. All counterparts have equal legal force. 

  
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 In witness whereof, this Agreement is entered into by both Parties or their legal representatives or authorized
representatives on the date first written above. 
 [The remainder of this page is intentionally left blank.] 

  
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 [Signature page for the Loan Agreement] 

Party A: Beijing iQIYI New Media Science and Technology Co., Ltd.(seal) 

[Company seal is affixed] 
 Signature by Legal
Representative / Authorized Representative: /s/ GONG Yu     

Party B: GONG Yu(

) 
 Signature: /s/ GONG
Yu                     

  
 8EX-10.44

 Exhibit 10.44 

Share Pledge Agreement 
 This Share Pledge
Agreement (this “Agreement”) is made by and between the following parties in Beijing, China on August 30, 2017: 
 Party A
(“Pledgee”): Beijing iQIYI New Media Science and Technology Co., Ltd. 
 Party B (“Pledgor”): YA Ning (

) (ID Card No.: ***) 
 Party C: iQIYI Pictures (Beijing) Co., Ltd. 

Whereas, 
  

	(1)	Party A, Party B and Party C and Party C’s subordinate companies and entities (“Subordinate Entities”) have respectively executed the agreements set forth in Schedule 1 hereto (collectively
referred to as “Principal Contracts”); 

  

	(2)	Party B holds 50% shares in Party C. Party B intends to pledge such shares it holds in Party C with Party A to secure the performance of all the obligations under the Principal Contracts by Party B, Party C and Party
C’s Subordinate Entities; Party A agrees to accept the above security interest. 

 Therefore, Party A, Party B and Party C reach the
agreement as follows upon friendly negotiation for all the parties to observe: 
  

	1.	Pledge 

 Party B agrees to unconditionally and irrevocably pledge the 50% shares in Party
C it holds (the “Pledged Shares”) with Party A, to secure the performance of all the obligations under the Principal Contracts by Party B, Party C and Party C’s Subordinate Entities. 

 

	2.	Scope of Security 

 The scope of security of the Pledged Shares hereunder covers all obligations or debts
of Party B and/or Party C and Party C’s Subordinate Entities arising out of the Principal Contracts, including but not limited to the management and consulting service fees, interests, damages, compensation, costs for realizing the
creditors’ rights, and damages and all the other payable incurred by Party A because of breaches by Party B and/or Party C and Party C’s Subordinate Entities, which arise out of the Principal Contracts and shall be paid to Party A by Party
B and/or Party C and Party C’s Subordinate Entities. The scope of security hereunder shall be limited to the above creditors’ rights secured. 

  
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 The parties confirm that, in the event that relevant industry and commerce authority requires clarification of
the amount of creditors’ rights covered by the scope of security during the process of share pledge registration, only for the purpose of such registration, the parties agree to register the amount of the creditors’ rights hereunder as
composed of the principal of RMB 10 million and the amount of all and any default liability and the amount of damages under relevant contracts. 
 The
parties further confirm that the clarification of the above clarification for purpose of share pledge registration shall not impair or limit Party A’s rights or interests enjoyed as guarantee in accordance with relevant Principal Contracts and
this Agreement. 
  

	3.	Share Pledge Period and Pledge Rights 

 The share pledge under this Agreement shall become effective upon
registration with the industry and commerce administrative authority of Party C, and remain effective until all the Principal Contracts are completely performed, expire or are terminated (whichever is later). During the term of the Pledge, in the
event that Party B, Party C or any Subordinate Entity fails to perform any obligation under any Principal Contract, Party A has the right to dispose of the Pledged Shares in accordance with this Agreement. 

 

	4.	Share Pledge Registration 

 Party B and Party C undertake to Party A that they shall record the share
pledge on Party C’s register of members on the execution date of this Agreement. Party B and Party C shall deliver the share capital contribution certificate of Party B in Party C and the register of members to Party A for custody on the
execution date of this Agreement. Party B and Party C further undertake to Party A that they shall complete the registration of the share pledge hereunder with the corresponding industry and commerce administrative authority and provide Party A with
correspondence proof documents within thirty (30) days (or as soon as practicable) from the execution date of this Agreement (or the date when the relevant industry and commerce administrative authority begins to formally process the
application for the share pledge registration, whichever is later). 
  

	5.	Exercise and Enforcement of Pledge 

  

	 	5.1	If any of the following events (“Exercise Events”) occurs, Party A may elect to demand Party B or Party C to immediately and fully perform all the obligations hereunder, and the Pledge created hereunder
may be exercised immediately: 

  

	 	(1)	Any representations, warranties or statements made by Party B, Party C or any Subordinate Entity hereunder or under any Principal Contracts are inconsistent, incorrect, untrue, or no longer correct or true; or Party B,
Party C or any Subordinate Entity breaches or fails to comply with any obligation assumed or any undertaking or warranty made hereunder or under any Principal Contract; or 

 

	 	(2)	One or more obligations of Party B, Party C or any Subordinate Entity hereunder or under any Principal Contract are deemed illegal or invalid transaction; or 

  
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	 	(3)	Party B or Party C materially breaches its obligations hereunder. 

  

	 	5.2	If any of the above Exercise Events occurs, Party A or the third party designated by Party A may exercise the Pledge through purchasing at a discount, designating other parties to purchase at a discount, auction of or
sale of the Pledged Shares. Party A may exercise the Pledge hereunder without first exercising other security or rights, or taking other measures or procedures against Party B and/or Party C or any other person. 

 

	6.	Undertaking and Warranties of Party B and Party C 

  

	 	6.1	During the term of this Agreement, Party B and Party C hereby undertake and warrant to Party A jointly and severally that: 

  

	 	(1)	Party B is the legal owner of the Pledged Shares which are free of any ownership dispute that has occurred or is likely to occur. Party B is entitled to dispose of the Pledged Shares or any part of them, and such
disposal right is not under any third party restriction. Except by the provisions hereof, Party B has not created any other pledge or third party interest over the Pledged Shares. 

 

	 	(2)	Unless with Party A’s prior written consent, Party B and Party C shall not transfer the Pledged Shares, or create or allow the existence of any security interest over the Pledged Shares, except that otherwise
agreed by all the parties. 

  

	 	(3)	Party B and Party C shall comply with and follow the provisions of all the laws and regulations relating to pledge of rights, shall within five (5) days after receiving notice, direction or suggestion about the
Pledge from relevant supervisory authorities, present Party A such notice, direction or suggestion. They shall follow such notice, direction or suggestion, or make objections and statements regarding the above matters according to Party A’s
reasonable demand or with Party A’s consent. 

  

	 	(4)	Before having Party A’s prior written consent, Party B and Party C will not conduct, and will not cause or allow the Subordinate Entities to conduct, acts that may impair or harm or in other manners prejudice the
value of the Pledged Shares or Party A’s Pledge, including: 

  

	 	(i)	Providing loans to any third party or assuming any debt; 

	 	(ii)	Transferring, selling or otherwise disposing of any asset or right to any third party, or appropriating or transferring any asset or fund of Party C or the Subordinate Entities; 

	 	(iii)	Providing security over their assets in favor of any third party; 

	 	(iv)	Assigning any right or obligation under any agreement they have or will have entered into to any third party; 

  
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	 	(v)	Leasing, renting or disposing of any business license they have or will have obtained. 

 Party B
and Party C shall notify Party A in writing of any event or act that may affect the value of the Pledged Shares or Party A’s Pledge within five (5) working days after they know such events or acts. Party A shall not be responsible for the
reduction of value of the Pledged Shares, and Party B and Party C shall not make any claim or request against Party A for such reduction of value. 
  

	 	6.2	Subject to the provisions of relevant laws and regulations of PRC, the share pledge hereunder is continuous and shall remain effective during the term of this Agreement. Even in the event that Party B or Party C becomes
insolvent, is liquidated, loses capacity for conduct, or undergoes any change of organization or status, or any capital offset occurs among the parties, or any other event occurs, the share pledge hereunder shall not be affected. 

 

	 	6.3	Party B agrees that, for the performance of this Agreement Party, Party A is entitled to dispose of the Pledge in the manner prescribed herein, and the exercise of Party A’s right over the Pledge in accordance with
the provisions hereof shall not be interrupted or interfered with, through any legal procedure, by Party B or through Party B’s successors or principals or any other person. 

 

	 	6.4	Party B and Party C warrant to Party A that, to protect or perfect the security hereunder for the debts under the Principal Contracts, they will honestly execute and cause other parties interested in the Pledge to
execute all the rights certificates and deeds relating to the performance of this agreement, and/or cause other interested parties to conduct the acts demanded by Party A and relevant to the performance of this Agreement, and provide convenience for
the exercise of the rights and authorities granted by this Agreement to Party A. 

  

	 	6.5	Party B and Party C warrant to Party A that, to protect Party A’s interest, Party B shall comply with and perform all the warranties, undertakings, agreements, representations and conditions. In the event that
Party B and/or Party C fail to perform their respective warranties, undertakings, agreements, representations and conditions, Party B and/or Party C shall indemnify all the losses therefore suffered by Party A. 

 

	 	6.6	During the term of this Agreement, in the event that Party B subscribes for any new registered capital in Party C (including the increased registered capital converted from the reserved or undistributed profits) (the
“New Shares”), such New Shares shall automatically become the Pledged Shares hereunder, and Party B shall complete or cause to complete, within ten (10) working days after obtaining such New Shares, all the formalities
necessary for creating pledge over such New Shares. In the event that Party B fail to complete the relevant formalities according to the preceding provisions, Party A shall have the right to immediately exercise the relevant pledge pursuant to the
provisions of Article 5 herein. 

  
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	7.	Assignment 

  

	 	7.1	Party B has no right to gift or assign any right or obligation hereunder without Party A’s prior written consent. 

  

	 	7.2	This Agreement shall be binding upon Party B and its successors, and shall be effective to Party A and its successors and assigns. 

  

	 	7.3	Party A may assign all or any rights and obligations under the provisions of the Principal Contracts to any person (natural person/legal person) designated by it at any time. In such case, the assignee shall enjoy and
assume such rights and obligations enjoyed and assumed by Party A hereunder, as if the assignee shall enjoy and assume as a party to this Agreement. When Party A assigns the rights and obligations under the provisions of the Principal Contracts,
upon Party A’s request, Party B shall execute relevant agreements and/or documents regarding such assignment. 

  

	 	7.4	When Party A is changed because of any assignment, the new parties to the Pledge shall execute a new pledge agreement, and conduct registration with the corresponding industry and commerce administrative authorities.

  

	8.	Confidentiality 

 All provisions hereof and this Agreement itself are confidential information. Each
party shall not disclose the confidential information to any third party other than the senior staff members, directors, employees, agents and professional consultants relating to this project; except the circumstances that the parties, pursuant to
the provisions of law, are required to disclose the information relevant to this document to governments, the public or shareholders or submit this document to relevant authorities for record. 

This Article 6 shall survive the modification, termination or rescission of this Agreement. 

 

	9.	Breaching Liabilities 

 In the event that one party fails to perform any obligation hereunder, or any
representation or warranty of the Party hereunder is materially untrue or inaccurate, the party breaches this Agreement, and shall compensate for all losses of the other parties. 

 

	10.	Force Majeure 

 Where a force majeure event affects the performance of the Agreement, the party which
encounters the force majeure shall immediately notify the other parties by way of telegraph, fax or other electronic means, and provide a written proof of the force majeure within fifteen (15) working days. Depending on the extent of the impact
on the performance of this Agreement, all parties shall, by consultation, decide whether to terminate the Agreement or whether to partially exempt the performance obligations of this Agreement or whether to delay the performance of the Agreement.

  
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	11.	Miscellaneous 

  

	 	11.1	This Agreement shall be governed by the laws of PRC. The parties shall resolve through amicable negotiation all disputes arising from the performance of this Agreement; in the event that the negotiation fails, the
disputes shall be submitted to China International Economic and Trade Arbitration Commission for arbitration pursuant to the arbitral rules then effective of such arbitration institution. The place of arbitration shall be Beijing, the language of
arbitration shall be Chinese, and the arbitration award shall be final and shall have binding force upon all the parties. Except for the part submitted to arbitration, the other parts of this Agreement shall remain effective. Subject to the
provisions of the laws of PRC, the arbitrator or arbitrators may issue injunction orders over the shares in or assets of Party C (such as conducting of business or mandatory transfer of assets) or order other temporary remedies, or order the
conduction of liquidation of Party C through arbitration. The parties agree that, subject to the laws of PRC, when waiting for the composition of the arbitral tribunal or in appropriate circumstances, courts with jurisdiction (including the courts
in Hong Kong, at the place of registration and establishment of the company affiliated to Party A and proposed to be listed, at the place of registration of Party C, and at the places where the main assets of the company proposed to be listed or
Party C are located) has the power to issue temporary measures to support the arbitral proceeding. 

  

	 	11.2	This Agreement shall become effective when the parties sign and seal on the date first written above, and terminate when the obligations under the Principal Contracts are fully performed or discharged for whatever
reason. 

  

	 	11.3	This Agreement is made in Chinese. The number of copies is determined according to the number of the parties. Each party shall hold one copy, and the remaining copy shall be used for registration with the industry and
commerce administrative authorities. 

  
 6 

 (signature page for the Share Pledge Agreement) 

Party A: Beijing iQIYI New Media Science and Technology Co., Ltd. (seal) 

[Company seal is affixed] 
 /s/ Beijing iQIYI New Media
Science and Technology Co., Ltd. 
  

	
	Party B: YA Ning (

)
	
	Signature: /s/ YA Ning                

 Party C: iQIYI Pictures (Beijing) Co., Ltd. (seal) 

[Company seal is affixed] 
 /s/ iQIYI Pictures (Beijing)
Co., Ltd. 

  
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 Schedule 1 

List of Principal Contracts 
  

	1.	The Exclusive Management Consulting and Business Cooperation Agreement entered into by Party A, Party B, Party C and Party C’s Subordinate Entities on August 30, 2017. 

 

	2.	The Exclusive Share Purchase Agreement entered into by Party A, Party B, and Party C on August 30, 2017. 

  

	3.	The Power of Attorney executed by Party B on August 30, 2017. 

  

	4.	The Loan Agreement entered into by Party A and Party B on August 30, 2017. 

  
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