Document:

EX-10.21

 Exhibit 10.21 

STRICTLY PRIVATE AND CONFIDENTIAL 

EXECUTION VERSION 

INVESTOR AGREEMENT 

among 
 SPOTIFY
TECHNOLOGY S.A., 
 TENCENT MUSIC ENTERTAINMENT GROUP, 

TENCENT MUSIC ENTERTAINMENT HONG KONG LIMITED, 

TENCENT HOLDINGS LIMITED, 

IMAGE FRAME INVESTMENT (HK) LIMITED and, 

solely with respect to Section 1.02, Section 2.07, Section 3.02, Section 5.02, Section 5.03, 

Section 5.04, Section 5.05, Section 5.06, Section 5.07, Section 5.10, Section 5.11, 

Section 5.12, Section 5.13 and Section 5.14 thereof, 

D.G.E. INVESTMENTS LTD 

and, 
 solely with
respect to Section 1.02, Section 2.07, Section 3.02, Section 5.02, Section 5.03, 
 Section 5.04,
Section 5.05, Section 5.06, Section 5.07, Section 5.10, Section 5.11, 
 Section 5.12, Section 5.13
and Section 5.14 thereof, 
 ROSELLO COMPANY LIMITED 

DATED AS OF DECEMBER 15, 2017 

 TABLE OF CONTENTS 

 

							
	 	 	 	  	Page	 
	 ARTICLE I DEFINITIONS
	  	 	2	 
			
	 SECTION 1.01
	 	Certain Defined Terms	  	 	2	 
	 SECTION 1.02
	 	Other Definitional Provisions; Interpretation	  	 	7	 
		
	 ARTICLE II TRANSFER OF SPOTIFY SECURITIES
	  	 	8	 
			
	 SECTION 2.01
	 	General Transfer Restrictions	  	 	8	 
	 SECTION 2.02
	 	Restrictions on Transfer	  	 	8	 
	 SECTION 2.03
	 	Joinder to Investor Agreement	  	 	10	 
	 SECTION 2.04
	 	Notice of Transfer	  	 	10	 
	 SECTION 2.05
	 	Legends	  	 	11	 
	 SECTION 2.06
	 	Lock-Up Agreements	  	 	11	 
	 SECTION 2.07
	 	Drag-Along Right	  	 	12	 
	 SECTION 2.08
	 	Delay of Transfer	  	 	13	 
		
	 ARTICLE III STANDSTILL; VOTING
	  	 	13	 
			
	 SECTION 3.01
	 	Standstill Covenant	  	 	13	 
	 SECTION 3.02
	 	Voting Agreement	  	 	16	 
		
	 ARTICLE IV CERTAIN GOVERNANCE MATTERS
	  	 	17	 
			
	 SECTION 4.01
	 	Information Rights	  	 	17	 
	 SECTION 4.02
	 	Potential Business Opportunities	  	 	17	 
	 SECTION 4.03
	 	Anti-Bribery Covenants	  	 	18	 
	 SECTION 4.04
	 	Sanctions Covenant	  	 	18	 
		
	 ARTICLE V GENERAL PROVISIONS
	  	 	19	 
			
	 SECTION 5.01
	 	Confidentiality	  	 	19	 
	 SECTION 5.02
	 	Amendment	  	 	19	 
	 SECTION 5.03
	 	Notices	  	 	19	 
	 SECTION 5.04
	 	Waivers	  	 	21	 
	 SECTION 5.05
	 	Successors and Assignment	  	 	22	 
	 SECTION 5.06
	 	No Third-Party Beneficiaries	  	 	22	 
	 SECTION 5.07
	 	Severability	  	 	22	 
	 SECTION 5.08
	 	Entire Understanding	  	 	22	 
	 SECTION 5.09
	 	Governing Documents; Other Shareholder Agreements	  	 	22	 
	 SECTION 5.10
	 	Governing Law	  	 	22	 
	 SECTION 5.11
	 	Arbitration	  	 	22	 
	 SECTION 5.12
	 	Counterparts	  	 	23	 
	 SECTION 5.13
	 	Specific Performance	  	 	23	 
	 SECTION 5.14
	 	Termination	  	 	23	 
	 SECTION 5.15
	 	Other Agreements	  	 	23	 
	 SECTION 5.16
	 	Representations	  	 	24	 

  
 i 

 Index of Defined Terms 

 

					
	 Affiliate
	  	 	2	 
	 Agreement
	  	 	1	 
	 Anticorruption Laws
	  	 	2	 
	 beneficial owner
	  	 	2	 
	 beneficial ownership
	  	 	2	 
	 beneficially own
	  	 	2	 
	 Board
	  	 	2	 
	 Brokerage Transaction
	  	 	9	 
	 Business Day
	  	 	2	 
	 Company
	  	 	1	 
	 Competing Business
	  	 	2	 
	 Confidential Information
	  	 	2	 
	 Convertible Notes
	  	 	3	 
	 Derivative Security
	  	 	3	 
	 DGE Investments
	  	 	1	 
	 Drag Transaction
	  	 	12	 
	 Drag-Along Notice
	  	 	12	 
	 Drag-Along Parties
	  	 	12	 
	 Eligible Fund
	  	 	3	 
	 Exchange Act
	  	 	3	 
	 Foreign or State Act
	  	 	10	 
	 Founder Transfer
	  	 	9	 
	 Founders
	  	 	1	 
	 Fully Diluted
	  	 	3	 
	 ICC
	  	 	23	 
	 Identified Person
	  	 	17	 
	 Institutional Fund
	  	 	4	 
	 Investor
	  	 	4	 
	 IPO
	  	 	4	 
	 Law
	  	 	5	 
	 Lock-Up Period
	  	 	8	 
	 Main Parties
	  	 	1	 
	 Main Party
	  	 	1	 
	 non-marketable securities
	  	 	13	 
	 OFAC
	  	 	5	 

					
	 OFAC Sanctioned Person
	  	 	5	 
	 OFAC Sanctions
	  	 	5	 
	 Permitted Transferee
	  	 	5	 
	 Person or person
	  	 	5	 
	 Potential Business Opportunity
	  	 	18	 
	 Prohibited Person
	  	 	5	 
	 Prohibited Person List
	  	 	5	 
	 Qualified Transfer
	  	 	9	 
	 Representatives
	  	 	5	 
	 Rights Holder
	  	 	5	 
	 Rosello
	  	 	1	 
	 SDN List
	  	 	5	 
	 Secretary
	  	 	5	 
	 Securities Act
	  	 	5	 
	 Spotify Securities
	  	 	6	 
	 Spotify Shares
	  	 	1	 
	 Standstill Cap
	  	 	15	 
	 Standstill Period
	  	 	13	 
	 Strategic Investor
	  	 	6	 
	 Subscription Agreement
	  	 	1	 
	 Subsidiary
	  	 	6	 
	 Tencent
	  	 	1	 
	 Tencent Hong Kong
	  	 	1	 
	 Tencent Hong Kong Secondary Purchase
	  	 	1	 
	 Tencent Parties
	  	 	1	 
	 TME
	  	 	1	 
	 TME Hong Kong
	  	 	1	 
	 TME Investor Agreement
	  	 	6	 
	 Total Voting Power
	  	 	6	 
	 Transfer
	  	 	6	 
	 Transferee
	  	 	7	 
	 Transferring Founder(s)
	  	 	12	 
	 Transferring Holders
	  	 	12	 
	 VIE
	  	 	7	 

 
 

  
 ii 

  

 INVESTOR AGREEMENT 

INVESTOR AGREEMENT, dated as of December 15, 2017 (this “Agreement”), among Spotify Technology S.A., a public limited
company (société anonyme) incorporated under the laws of Luxembourg, having its registered office at 42-44 avenue de la Gare, L-1610 Luxembourg, and registered with the Luxembourg Trade and Companies Register under number
B 123 052 (the “Company”), Tencent Music Entertainment Group, an exempted company incorporated with limited liability under the laws of the Cayman Islands (“TME”), Tencent Music Entertainment Hong Kong Limited, a
company incorporated under the laws of Hong Kong (“TME Hong Kong”), Tencent Holdings Limited, an exempted company incorporated with limited liability under the laws of the Cayman Islands (“Tencent”), Image Frame
Investment (HK) Limited, a company incorporated under the laws of Hong Kong and a wholly-owned Subsidiary of Tencent (“Tencent Hong Kong” and, together with TME, TME Hong Kong and Tencent, the “Tencent Parties” and
the Tencent Parties, together with the Company, jointly the “Main Parties” and individually a “Main Party”), and, solely with respect to Section 1.02, Section 2.07, Section 3.02,
Section 5.02, Section 5.03, Section 5.04, Section 5.05, Section 5.06, Section 5.07, Section 5.10, Section 5.11, Section 5.12,
Section 5.13 and Section 5.14, D.G.E. Investments Limited, Reg. No. HE 293826, a company incorporated under the laws of Cyprus, with address Arch. Makariou & Kalograion 4, Nicolaides Sea View City, 9th Floor, Offices
903-904, Block A-B, 6016 Larnaca, Cyprus (“DGE Investments”), and, solely with respect to Section 1.02, Section 2.07, Section 3.02, Section 5.02, Section 5.03,
Section 5.04, Section 5.05, Section 5.06, Section 5.07, Section 5.10, Section 5.11, Section 5.12, Section 5.13 and Section 5.14, Rosello
Company Limited, Reg. No. HE 165082, a limited liability company incorporated under the laws of Cyprus, with address 22 Stasikratous Street, Office 104, 1065 Nicosia, Cyprus (“Rosello” and, together with DGE Investments, the
“Founders”), and any other Person that becomes a party to this Agreement pursuant to Article II. 
 BACKGROUND

 On the date hereof, the Company issued 213,811 common shares, €0.025 par value per share, of the Company (the “Spotify
Shares”) to TME Hong Kong pursuant to that certain Subscription Agreement, dated as of December 8, 2017, by and among the Company, Spotify AB, a corporation incorporated under the laws of Sweden, TME and TME Hong Kong (the
“Subscription Agreement”); and 
 Tencent Hong Kong intends to purchase and acquire from one or more holders of the
Convertible Notes additional Spotify Shares, which will be issued to such holder(s) upon conversion or exchange of a portion of the Convertible Notes (such purchase, the “Tencent Hong Kong Secondary Purchase”). 

NOW, THEREFORE, in consideration of the foregoing and the respective covenants and agreements set forth herein, and intending to be legally
bound hereby, the parties hereto hereby agree as follows. 

  
  

 ARTICLE I 

DEFINITIONS 
 SECTION 1.01
Certain Defined Terms. Capitalized terms used but not defined herein shall have the meanings assigned to them in the Subscription Agreement. As used in this Agreement, the following terms shall have the following meanings: 

“Affiliate” of any Person shall mean, as of any date, any Person that, directly or indirectly, through one or more
intermediaries, controls, is controlled by or is under common control with such first Person. For purposes of this Agreement, a Person shall be deemed to “control” another Person if such first Person possesses, directly or indirectly, the
power to direct, or cause the direction of, the management and policies of such other Person, whether through the ownership of voting securities, by contract or otherwise. For the avoidance of doubt, for purposes of this Agreement, (i) none of
the Investors or any of their respective controlled Affiliates shall be deemed to be an Affiliate of the Company, any Founder or any of their respective Affiliates, (ii) none of the Company, the Founders or any of their respective Affiliates
shall be deemed to be an Affiliate of the Investors or any of their respective controlled Affiliates and (iii) any of the Investors’ VIEs and their respective Subsidiaries shall be deemed to be controlled Affiliates of such Investors. 

“Anticorruption Laws” shall mean Laws governing bribery and corruption, including the U.S. Foreign Corrupt Practices Act of
1977, as amended (15 U.S.C. §§ 78a et seq. (1997 and 2000)), the UK Bribery Act 2010 and the anti-bribery and anticorruption Laws in the PRC (including the Criminal Law and Anti-Unfair Competition Law of the PRC). 

“beneficial owner” and words of similar import (including “beneficially own” and “beneficial
ownership”) shall have the meaning assigned to such terms in Rule 13d-3 promulgated under the Exchange Act (or any comparable successor rule thereto). 

“Board” shall mean the board of directors or similar governing body of the Company. 

“Business Day” shall mean any day of the year other than (i) any Saturday or Sunday or (ii) any other day on which
banks located in New York City, New York, United States of America, London, United Kingdom, Stockholm, Sweden, Luxembourg, Grand Duchy of Luxembourg, Hong Kong S.A.R., Shenzhen, PRC or the Cayman Islands are closed for business. 

“Competing Business” shall mean any activities that are in direct and material competition with the business activities of
the Company and its Subsidiaries. Direct competition shall include offering audio or video streaming or download services to consumers and businesses. 

“Confidential Information” shall mean all confidential and proprietary information (irrespective of the form of communication
and whatever the form or storage medium and including any copies or reproductions thereof) obtained by or on behalf of the Investors or their respective controlled Affiliates or any Identified Persons from the Company or its Affiliates or their
respective Representatives, through the ownership of any Spotify Securities 

  
  

2 

 
or the Investors’ rights pursuant to this Agreement or otherwise, other than information which: (i) at the time of disclosure was, or thereafter becomes, available to the Investors, their
respective controlled Affiliates or their respective Representatives; provided, that such information was not known by the Investors, their respective controlled Affiliates or their respective Representatives to have been obtained from a
Person in violation of any obligation of confidentiality to the Company; (ii) at the time of disclosure was, or thereafter becomes, generally available to the public other than directly or indirectly as a result of a disclosure by the
Investors, their respective controlled Affiliates or any of their respective Representatives in violation of this Agreement; or (iii) is or was generated independently by the Investors, their respective controlled Affiliates or any of their
respective Representatives without reference to such information and without violating the confidentiality provisions of this Agreement. 

“Convertible Notes” shall mean the Convertible Senior Notes issued by the Company on April 1, 2016 with an aggregate
original principal amount of US$1 billion. 
 “Derivative Security” shall mean, with respect to any Person, any right,
option, other security or derivative position that has an exercise, exchange or conversion privilege or a settlement payment or mechanism at a price related to, or a value determined in whole or in part with reference to or derived in whole or in
part from, the value of any securities, bank debt or other obligations of such Person or any of its Subsidiaries. 
 “Eligible
Fund” shall mean, with respect to any Person, any investment fund or asset management vehicle (which may, for the avoidance of doubt, be a hedge fund, venture capital fund or private equity fund) that (i) engages in the types of
activities restricted by Section 3.01 or other investment activities, in each case, in the ordinary course of its business, (ii) does not control, is not controlled by, and is not under common control or joint control with, directly
or indirectly, such Person (and neither such Person nor any of its Affiliates has the power to (A) vote, or direct the voting of, or the power to dispose, or to direct the disposition of, the securities and other assets of such fund or vehicle,
(B) invest, or direct the investment of, the funds of such fund or vehicle or (C) otherwise influence or direct the actions and operations of such fund or vehicle, including with respect to the amount, form and timing of any
distributions), and (iii) is not in the possession of any Confidential Information provided by such Person. 
 “Exchange
Act” shall mean the U.S. Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder. 

“Fully Diluted” shall mean, with respect to the share capital of the Company, the sum of (i) all shares of capital stock
of the Company issued and outstanding as of such date, plus (ii) all shares of capital stock of the Company issuable upon exercise of all options, warrants and other rights to purchase or otherwise acquire shares of capital stock of the
Company granted, issued and outstanding as of such date, plus (iii) all shares of capital stock issuable upon conversion, exchange or exercise of any securities of the Company that are convertible into, exchangeable or exercisable for
shares of capital stock of the Company granted, issued and outstanding as of such date, and plus (iv) all restricted shares of the Company granted, issued and outstanding as of such date; provided, however, that
(A) with respect to any convertible debt securities of the Company, the shares of capital stock issuable upon conversion of such securities shall be included in the calculation of the Fully Diluted share capital of the Company if the price

  
  

3 

 
per share of capital stock of the Company into which such securities are convertible as of such date (regardless of whether such securities are convertible at that time) is greater than or equal
to the applicable conversion price of such securities, in which case the number of shares of capital stock to be included in the calculation of the Fully Diluted share capital of the Company in respect of such convertible debt securities will be
calculated by dividing the total principal amount (plus any accrued payment-in-kind interest) of such securities by the applicable conversion price and (B) with respect to any options or warrants of the Company, the number of shares of capital
stock of the Company to be included in the calculation of the Fully Diluted share capital in respect of such options or warrants shall be the product of (x) a fraction, the numerator of which is the excess (if any) of the price per share of
capital stock of the Company as of such date over the weighted average exercise price per share of capital stock of the Company as of such date for all such options and warrants (regardless of whether such options and/or warrants are exercisable at
that time), and the denominator of which is the price per share of capital stock of the Company as of such date and (y) the total number of shares of capital stock of the Company issuable upon exercise of all such options and warrants;
provided, further, that neither the Spotify Top-Up Options, nor the Convertible Notes (including any accrued payment-in-kind interest), nor any Beneficiary Certificates shall be included for purposes of calculating the Fully Diluted
share capital of the Company. For purposes of this definition, the price per share of the capital stock of the Company shall be determined (1) if such shares are publicly traded on a national securities exchange in the United States or a
non-U.S. securities exchange, the volume weighted average of the price per share for the ninety (90) trading days ending on (and including) the last trading day prior to the first day of the calendar month in which the Fully Diluted share
capital is determined, as obtained from Bloomberg L.P. (or, if not reported therein, from another authoritative source) and (2) if such shares are not so publicly traded, the price per share determined by an internationally recognized valuation
firm that is independent from the Company, the Investors and their respective controlled Affiliates and that is mutually selected by the Company and TME. 

“Institutional Fund” shall mean any investment fund or asset management vehicle (which may, for the avoidance of doubt, be a
hedge fund, venture capital fund or private equity fund) that (i) engages in the investment activities in the ordinary course of its business, and (ii) does not control, is not controlled by, and is not under common control or joint
control with, directly or indirectly, any Prohibited Person (and neither any Prohibited Person nor any of its Affiliates has the power to (A) vote, or direct the voting of, or the power to dispose, or to direct the disposition of, the
securities and other assets held by such fund or vehicle, (B) invest, or direct the investment of, the funds of such fund or vehicle or (C) otherwise influence or direct the actions and operations of such fund or vehicle, including with
respect to the amount, form and timing of any distributions). 
 “Investor” shall mean any of (i) Tencent, Tencent
Hong Kong, TME and TME Hong Kong to the extent it beneficially owns any Spotify Securities and (ii) each of their respective Transferees that beneficially own any Spotify Securities and that have executed and delivered to the Company a joinder
agreement to be bound by the provisions of this Agreement pursuant to Section 2.03. 

  
  

4 

 “IPO” shall mean the first listing of equity securities of the Company (or
a holding company or any other Spotify Group Company that holds all or substantially all of the assets of the Company and its Subsidiaries on a consolidated basis) on an internationally recognized stock exchange or similar marketplace of recognized
national standing (excluding, for the avoidance of doubt, private secondary markets or similar), including the direct listing without conducting a concurrent offering. 

“Law” shall mean any law, statute, code, regulation, ordinance or rule, in each case, enacted or promulgated by any
Governmental Body, or any Order or other legally enforceable requirement of a Governmental Body, in each case, as amended, restated, supplemented or modified from time to time. 

“OFAC Sanctioned Person” shall mean any government, country, corporation or other entity, group or individual with whom or
which the OFAC Sanctions prohibit a U.S. Person from engaging in transactions, and includes any individual or corporation or other entity that appears on the current OFAC list of Specially Designated Nationals and Blocked Persons (the “SDN
List”). For ease of reference, and not by way of limitation, OFAC Sanctioned Persons other than governments and countries can be found on the SDN List on OFAC’s website at www.treas.gov/offices/enforcement/ofac/sdn. 

“OFAC Sanctions” shall mean any sanctions program administered by the Office of Foreign Assets Control of the U.S. Department
of the Treasury (“OFAC”) under authority delegated to the Secretary of the Treasury (the “Secretary”) by the President of the United States or provided to the Secretary by statute, and any order or license issued
by, or under authority delegated by, the President or provided to the Secretary by statute in connection with a sanctions program thus administered by OFAC. For ease of reference, and not by way of limitation, OFAC Sanctions programs are described
on OFAC’s website at www.treas.gov/ofac. 
 “Permitted Transferee” of any Person shall mean any Affiliate of such
Person. 
 “Person” or “person” shall mean any individual, corporation, business trust, proprietorship,
firm, partnership, limited partnership, limited liability partnership, limited liability company, trust, association, joint venture, Governmental Body or other entity. 

“Prohibited Person” shall mean (i) each Person listed in Schedule I attached hereto (the “Prohibited Person
List”), which list may be updated pursuant to Section 2.02(c), and (ii) any Affiliate of each of the foregoing Persons. 

“Representatives” shall mean, with respect to any Person, such Person’s directors, managers, officers, employees and
advisors (including financial advisors, attorneys, accountants and consultants); provided, however, that for the avoidance of doubt (i) a shareholder, member, partner or other equity holder of such Person or (ii) a music
record label or other rights holder, in each case, shall not be deemed, and shall not constitute, a “Representative” for purposes of this Agreement. 

“Rights Holder” shall mean (i) each Person listed in Schedule II attached hereto and (ii) any Affiliate of each of
the foregoing Persons. 
 “Securities Act” shall mean the U.S. Securities Act of 1933, as amended, and the rules and
regulations promulgated thereunder. 

  
  

5 

 “Spotify Investor Agreement” shall mean that certain investor agreement,
dated as of the date hereof, by and among the Company, Spotify AB, TME and Tencent, with respect to Spotify AB’s investment in the TME. 

“Spotify Securities” shall mean shares of capital stock of the Company, warrants, options, convertible securities,
exchangeable securities or similar rights or instruments of the Company exercisable, exchangeable or convertible into, or requiring the issuance, allotment or delivery of shares of capital stock of the Company, including the Spotify Shares. For
purposes of this Agreement, each option to purchase Spotify Securities shall be considered a Spotify Security only together with the Spotify Securities underlying such option, and such option and the underlying Spotify Securities shall be considered
one single Spotify Security. 
 “Strategic Investor” shall mean (i) each Person listed in Schedule III attached hereto
and (ii) any Affiliate of each of the foregoing Persons; provided, that a “Strategic Investor” shall not include any Eligible Fund in which such Person makes or holds a bona fide investment. 

“Subsidiary” shall mean, with respect to any Person, any other Person, whether incorporated or unincorporated, (i) of
which more than fifty percent (50%) of either the equity interests in, or the voting control of, such other Person is, directly or indirectly through Subsidiaries or otherwise, beneficially owned by such first Person, (ii) of which such
first Person is the general partner or managing member, (iii) which is a VIE of such first Person or (iv) which is a Subsidiary of any VIE of such first Person. 

“Total Voting Power” shall mean the total number of votes entitled to be cast generally in the election of the members of the
Board represented by the Spotify Securities. 
 “Transfer” shall mean (with its cognates having corresponding meanings),
with respect to any securities, (i) any sale, exchange, transfer, redemption, grant, pledge, hypothecation or other disposition, whether voluntary or involuntary, and whether or not for value, of any of such securities, or any securities,
options, warrants or rights convertible into or exercisable or exchangeable for, or for the purchase or other acquisition of, or otherwise with respect to, any of such securities or any contract or other binding arrangement or understanding (in each
case, whether written or oral) to take any of the foregoing actions or (ii) entering into any swap or other agreement, arrangement or understanding, whether or not in writing, that, directly or indirectly, transfers, conveys or otherwise
disposes of, in whole or in part, any of the economic or other risks or consequences of ownership of any of such securities, including short sales of applicable securities, option transactions with respect to securities, use of equity or other
derivative financial instruments relating to such securities and other hedging arrangements with respect to such securities, whether any such transaction described in clause (i) or (ii) above is to be settled by delivery of such
securities, other securities, cash or otherwise; provided, however, that any such sale, exchange, transfer, redemption, grant, pledge, hypothecation or other disposition referred to in clause (i) of, or any of the agreements,
arrangements or understandings referred to in clause (ii) in respect of, the securities of any Person that beneficially owns any Spotify Securities (including any shares or other securities of Tencent or TME) shall not constitute a
“Transfer” of Spotify Securities for purposes of this Agreement (and shall not be subject to any of the restrictions set forth in Article II), except that (A) the transfer of any shares 

  
  

6 

 
or other securities of TME Hong Kong shall constitute a “Transfer” of Spotify Securities for purposes of this Agreement (and such transfer shall be subject to the restrictions set forth
in Article II) if, at the time of such transfer, TME Hong Kong and its Subsidiaries do not own or otherwise hold all or substantially all of the assets of TME and (B) the transfer of any shares or other securities of Tencent Hong Kong
shall constitute a “Transfer” of Spotify Securities for purposes of this Agreement (and such transfer shall be subject to the restrictions set forth in Article II) if, at the time of such transfer, Tencent Hong Kong and its
Subsidiaries do not own or otherwise hold all or substantially all of the assets of Tencent. 
 “Transferee” shall mean a
Person that receives a Transfer. 
 “VIE” shall mean, with respect to any Person, any other Person (i) over
which such first Person can effect direct or indirect control through direct or indirect contractual arrangements and (ii) whose financial results are consolidated with the net revenues of such first Person and are recorded on the books of such
first Person for financial reporting purposes in accordance with the accounting standards applicable to such first Person. 
 SECTION 1.02
Other Definitional Provisions; Interpretation. The table of contents and headings preceding the text of articles and sections included in this Agreement and the headings to schedules and exhibits attached to this Agreement are for convenience
only and shall not be deemed part of this Agreement or be given any effect in interpreting this Agreement. All exhibits and schedules annexed hereto or referred to herein are hereby incorporated in and made a part of this Agreement as if set forth
in full herein. The use of the masculine, feminine or neuter gender or the singular or plural form of words herein shall not limit any provision of this Agreement. The terms as set forth in this Agreement have been arrived at after mutual
negotiation with the advice of counsel and, therefore, it is the intention of the parties hereto that its terms may not be construed against any of the parties hereto by reason of the fact that it was prepared by one of the parties hereto. Reference
to any Person includes such Person’s successors (including by operation of law) and assigns to the extent such successors and assigns are permitted by the terms of any applicable agreement, and reference to a Person in a particular capacity
excludes such Person in any other capacity or individually. Reference to any agreement (including this Agreement), document or instrument means such agreement, document or instrument as amended or modified and in effect from time to time in
accordance with the terms thereof and, if applicable, the terms hereof. All references to “Section,” “Sections,” “Article,” “Articles,” “Exhibit” or “Exhibits” refer to the corresponding
Section, Sections, Article, Articles, Exhibit or Exhibits of this Agreement. The word “including” shall mean “including without limitation.” The words “hereof,” “herein” and “hereunder” and words of
similar import when used in this Agreement shall refer to this Agreement as a whole and not to any particular provision of this Agreement. “Extent” in the phrase to “to the extent” shall mean the degree to which a subject or
other item extends and shall not simply mean “if”. The word “or” is used in the inclusive sense of “and/or”. All references to any Law means such Law as amended from time to time and shall include any successor
legislation thereto and any rules and regulations promulgated therein. 

  
  

7 

 ARTICLE II 

TRANSFER OF SPOTIFY SECURITIES 

SECTION 2.01 General Transfer Restrictions. The right of the Investors and any of their respective controlled Affiliates to Transfer
any Spotify Securities they beneficially own is subject to the restrictions set forth in this Article II, and no Transfer of such Spotify Securities by the Investors or any of their respective controlled Affiliates may be effected except in
compliance with this Article II. Any attempted Transfer in violation of this Agreement shall be null and void ab initio and of no effect, regardless of whether the purported Transferee has any actual or constructive knowledge of the
Transfer restrictions set forth in this Agreement. Any purported Transfer in violation of this Agreement shall not be recorded (and the Company will instruct its transfer agent, registered office and other third parties not to record such purported
Transfer) in the shareholders’ register of the Company or result in the treatment of any purported Transferee of such Spotify Securities as the owner of such Spotify Securities for any purpose. 

SECTION 2.02 Restrictions on Transfer. 

(a) Restrictions During Lock-Up Period. During the period beginning on the date hereof and ending on the earlier of
(i) the third (3rd) anniversary of the date hereof and (ii) the first date after the date hereof on which the number of Spotify Securities collectively beneficially owned by a Strategic Investor and its Affiliates exceeds the number
of Spotify Securities then collectively beneficially owned by the Investors and their respective controlled Affiliates (such period, the “Lock-Up Period”), the Investors shall not, and the Investors shall cause their respective
controlled Affiliates not to, Transfer any Spotify Securities beneficially owned by them, except: 
 (i) with the prior
written consent of the Company (acting through its Board or a designated committee thereof); 
 (ii) to a Permitted
Transferee, subject to compliance with Section 2.03; provided, that, (A) if such Person ceases to be a Permitted Transferee during the Lock-Up Period, then the applicable Investor shall cause, and shall cause its controlled
Affiliates to cause, such Person to, and such Person shall, Transfer such Spotify Securities back to such Investor or its controlled Affiliates or (B) if such Person ceases to be a Permitted Transferee after the expiration of the Lock-Up Period
and a Transfer of Spotify Securities to such Person at that time would be prohibited by Section 2.02(b), then the applicable Investor shall cause, and shall cause its controlled Affiliates to cause, such Person to, and such Person shall,
Transfer such Spotify Securities back to such Investor or its controlled Affiliates; 
 (iii) pursuant to (A) a tender
offer or exchange offer for at least a majority of the issued and outstanding Spotify Securities if the Board has affirmatively recommended to the holders of the issued and outstanding Spotify Securities that such holders tender their Spotify
Securities into such tender or exchange offer and if the Board has not publicly withdrawn or changed such recommendation or (B) a merger, consolidation or other business combination transaction which has been approved by the Board (each, a
“Qualified Transfer”); 

  
  

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 (iv) to the Company or any of its Subsidiaries; or 

(v) to the extent necessary to avoid regulation as an “investment company” under the U.S. Investment Company Act of
1940, as amended. 
 For purposes of this Section 2.02(a), the number of Spotify Securities beneficially owned by the Investors and their
respective controlled Affiliates shall be determined without regard to the provisions set forth in Section 3.02. 

(b) Notwithstanding anything in this Article II to the contrary and irrespective of the expiration of the Lock-Up
Period, for so long as the Investors or any of their respective controlled Affiliates beneficially own any Spotify Securities, the Investors shall not, and the Investors shall cause their respective controlled Affiliates not to, Transfer any Spotify
Securities beneficially owned by them to (i) any Prohibited Person, (ii) any Rights Holder or (iii) any Transferee if, after giving effect to the proposed Transfer, the proposed Transferee would beneficially own Spotify Securities
representing, in the aggregate, five percent (5%) or more of the Total Voting Power or five percent (5%) or more of the total issued and outstanding share capital of the Company; provided, that nothing in this
Section 2.02(b) (but without limiting any of the other provisions of this Article II) shall prohibit any Transfer of Spotify Securities (w) to a Permitted Transferee, subject to compliance with Section 2.03;
provided, that if such Person ceases to be a Permitted Transferee and a Transfer of Spotify Securities to such Person at that time would be prohibited by this Section 2.02(b), then the applicable Investor shall cause, and shall
cause its controlled Affiliates to cause, such Person to, and such Person shall, Transfer such Spotify Securities back to such Investor or its controlled Affiliates, (x) if such Transfer (and the Transferee in such Transfer) is consented to in
writing by the Board or a designated committee thereof; (y) pursuant to a Qualified Transfer; or (z) through open market brokerage transactions where the identity of the purchaser is unknown (and, for the avoidance of doubt, the Investors
shall have no duty of inquiry in connection with such brokerage transactions) (such transaction, a “Brokerage Transaction”); provided, further, that nothing in Section 2.02(b)(iii) (but without limiting any
of the other provisions of this Article II) shall prohibit any Transfer of Spotify Securities to Daniel Ek, Martin Lorentzon or their respective controlled Affiliates (such transaction, a “Founder Transfer”). The Company shall
provide in writing to TME Hong Kong upon TME Hong Kong’s written request and, after the completion of the Tencent Hong Kong Secondary Purchase, to Tencent Hong Kong upon Tencent Hong Kong’s written request (which written request may be
made by TME Hong Kong or Tencent Hong Kong, as applicable, no more frequently than once each fiscal quarter), the aggregate number of Spotify Securities representing the Total Voting Power and the aggregate number of issued and outstanding shares of
capital stock of the Company as of a recent date (without disclosing the identity of any holder thereof), and the Investors shall be entitled to rely upon the most recently received such notice from the Company for all purposes of calculating the
Total Voting Power and total issued and outstanding share capital of the Company under this Agreement. For the purposes of ensuring that a proposed Transfer is not in violation of the restrictions in Section 2.02(b)(iii), the Investors
shall be entitled to rely upon (1) reports of beneficial ownership of such 

  
  

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Transferee that are publicly filed or available or (2) if such reports are not publicly filed or available, after due inquiry, the representation made by the relevant Transferee with respect
to the total number of votes and total number of outstanding shares of the Company owned by such Transferee before such proposed Transfer. 

(c) The Company may amend the Prohibited Person List following the date hereof to add or remove any Person to or from the
Prohibited Person List, each such amendment to be effective upon delivery of written notice thereof to the Investors; provided that (i) any Person so added to the Prohibited Person List must be a Person that, directly or indirectly,
conducts a Competing Business as determined in good faith by the Company, and (ii) the Company may not amend the Prohibited Person List more than once during any twelve (12) month period; provided, further, that any Institutional Fund
which makes an investment in any Person that, directly or indirectly, conducts a Competing Business shall not be a Prohibited Person and shall not be included in the Prohibited Person List. 

(d) Notwithstanding anything in this Agreement to the contrary, no Transfer of Spotify Securities otherwise permitted by this
Agreement shall be made unless such Transfer is in compliance with the Securities Act or any other applicable securities Laws of any foreign, federal, state, local or other jurisdiction (a “Foreign or State Act”). 

SECTION 2.03 Joinder to Investor Agreement. Each Investor shall (and shall cause its controlled Affiliates who beneficially own any
Spotify Securities to), prior to the Transfer of any Spotify Securities to any Permitted Transferee (other than in a Transfer that is a Qualified Transfer, a Brokerage Transaction or a Founder Transfer) and as a condition thereto, cause such
Permitted Transferee to execute and deliver to the Company a joinder agreement in form and substance reasonably acceptable to the Company, pursuant to which such Permitted Transferee agrees to be bound by the provisions of this Agreement. Without
limiting the provisions in the immediately preceding sentence, (i) until the completion of the IPO of the Company, each Investor shall, prior to the Transfer of any Spotify Securities to any Transferee in accordance with the other provisions of
this Article II (other than in a Transfer that is a Transfer of any Spotify Securities to the Company, a Qualified Transfer, a Brokerage Transaction or a Founder Transfer) and as a condition thereto, cause such Transferee to execute and
deliver to the Company a joinder agreement in form and substance reasonably acceptable to the Company, pursuant to which such Transferee agrees to be bound by this Article II, Section 3.02, Section 4.01 and Article
V, and (ii) after the completion of the IPO of the Company, each Investor shall, prior to the Transfer of any Spotify Securities to any Transferee in accordance with the other provisions of this Article II (other than in a Transfer
that is a Transfer of any Spotify Securities to the Company, a Qualified Transfer, a Brokerage Transaction or a Founder Transfer) and as a condition thereto, cause such Transferee to execute and deliver to the Company a joinder agreement in form and
substance reasonably acceptable to the Company, pursuant to which such Transferee agrees to be bound by this Article II (other than Section 2.02(a) and Section 2.07) and Article V. 

SECTION 2.04 Notice of Transfer. Prior to Transferring any Spotify Securities in accordance with the provisions set forth in this
Article II (other than in a Transfer that is a Transfer of any Spotify Securities to the Company, a Qualified Transfer, a Founder Transfer or, after the IPO of the Company, a Brokerage Transaction), an Investor or its controlled Affiliate, as
applicable, shall, no later than five (5) Business Days prior to the consummation of such Transfer, deliver a written notice thereof to the Company. 

  
  

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 SECTION 2.05 Legends. With respect to the Investors or any of their respective
controlled Affiliates who beneficially own any Spotify Securities, each certificate for Spotify Securities, if any, shall bear a legend or legends (and appropriate comparable notations or other arrangements will be made with respect to any
uncertificated shares in the shareholders’ register or other books and records of the Company) referencing restrictions on Transfer of such Spotify Securities under the Securities Act, any applicable Foreign or State Act and this Agreement,
which legend shall state in substance: 
 “THE SECURITIES EVIDENCED BY THIS CERTIFICATE MAY NOT BE OFFERED OR SOLD, TRANSFERRED,
PLEDGED, HYPOTHECATED OR OTHERWISE DISPOSED OF, EXCEPT IN COMPLIANCE WITH (I) THE U.S. SECURITIES ACT OF 1933, AS AMENDED, AND (II) ANY OTHER APPLICABLE SECURITIES LAWS OF ANY FOREIGN, FEDERAL, STATE, LOCAL OR OTHER JURISDICTION. 

THE SECURITIES EVIDENCED BY THIS CERTIFICATE ARE SUBJECT TO CERTAIN RESTRICTIONS ON TRANSFER SET FORTH IN THE INVESTOR AGREEMENT DATED AS OF
DECEMBER 15, 2017, BY AND AMONG THE COMPANY AND THE OTHER PARTIES THERETO (A COPY OF WHICH IS ON FILE WITH THE SECRETARY OF THE COMPANY).” 

Notwithstanding the foregoing, the holder of any certificate(s) for Spotify Securities shall be entitled to receive from the Company new certificates for a
like number of Spotify Securities not bearing such legend (or the elimination or termination of such notations or arrangements) upon the request of such holder (i) at such time as such restrictions are no longer applicable and (ii) with
respect to the restriction on Transfer of such Spotify Securities under the Securities Act or any other applicable Foreign or State Act, at the reasonable request of the Company, upon the delivery to the Company of an opinion of counsel to such
holder, which opinion is reasonably satisfactory in form and substance to the Company and its counsel, that the restriction referenced in such legend (or such notations or arrangements) is no longer required in order to ensure compliance with the
Securities Act or any such other applicable Foreign or State Act. 
 SECTION 2.06 Lock-Up Agreements. In connection with any
underwritten public offering by the Company of any Spotify Securities pursuant to an effective registration statement pursuant to the Securities Act or a prospectus or equivalent disclosure document pursuant to any Foreign and State Act (including
in connection with an IPO of the Company), the Investors shall, and the Investors shall cause their respective controlled Affiliates that beneficially own any Spotify Securities to, enter into customary agreements restricting the public sale or
distribution of equity securities of the Company (including sales pursuant to Rule 144 under the Securities Act) if and to the extent required in writing by the lead managing underwriter(s) with respect to such underwritten public offering;
provided, however, that the 

  
  

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 Investors and their respective controlled Affiliates shall not be required to enter into any such agreement
covering a period that would end later than one hundred and eighty (180) days after the date of the final prospectus relating to an IPO of the Company or ninety (90) days after the date of the final prospectus relating to any such
underwritten public offering other than an IPO of the Company; provided, further, that notwithstanding the foregoing any restrictions in such agreement shall not apply to Transfers to Permitted Transferees (subject to compliance with
Section 2.03). The foregoing provisions of this Section 2.06 shall be applicable to the Investors only if (i) in the case of an IPO of the Company, all officers and directors of the Company and all shareholders owning,
in the aggregate, more than fifty percent (50%) of the Total Voting Power or fifty percent (50%) of the total issued and outstanding share capital of the Company are subject to the same restrictions, or (ii) in the case of any
underwriting public offering of the Company other than an IPO, all officers and directors of the Company are subject to the same restrictions. 

SECTION 2.07 Drag-Along Right. Notwithstanding anything contained in this Article II to the contrary, at any time prior to an IPO of
the Company, if (i) a bona fide firm offer has been made by an unaffiliated third party to acquire at least sixty-six percent (66%) of the Spotify Securities, on a fully diluted basis (which, for purposes of this
Section 2.07, means the number of Spotify Shares issued and outstanding, together with the number of Spotify Shares issuable upon the exercise, conversion or exchange into Spotify Shares of all issued and outstanding Spotify Securities
(excluding the Spotify Top-Up Options, the Convertible Notes and any Beneficiary Certificates) (such acquisition, a “Drag Transaction “) and (ii) the holders of Spotify Securities (the “Transferring Holders”)
that (A) together beneficially own at least sixty-six percent (66%) of the outstanding Spotify Shares and (B) include at least one (1) of the Founders (the “Transferring Founder(s)”) accept such offer, the
Transferring Founder(s) shall have the right, on behalf of the Transferring Holders, to require the Investors and their respective controlled Affiliates who beneficially own any Spotify Securities (the “Drag-Along Parties”) to
Transfer all or a portion of their respective Spotify Securities to the third party Transferee in such Drag Transaction, all in accordance with the following provisions: 

(a) The Transferring Founder(s) shall, on behalf of the Transferring Holders, notify the Investors in writing of the proposed
Drag Transaction no later than forty-five (45) days prior to the completion of the proposed Drag Transaction (the “Drag-Along Notice”). The Drag-Along Notice shall specify whether the Transferring Holders wish to exercise their
drag-along rights pursuant to this Section 2.07 and set forth the identity of the proposed third party Transferee, the number of Spotify Securities to be Transferred, the price per Spotify Security and the other terms and conditions for
the Drag Transaction. The Drag-Along Notice shall be sent by the Transferring Founder(s) on behalf of the Transferring Holders and shall also identify one Transferring Holder to whom the Investors shall send notices or other communications. 

(b) If required by the Transferring Founder(s) on behalf of the Transferring Holders in the Drag-Along Notice, the Drag-Along
Parties shall be obligated to Transfer Spotify Securities to the third party Transferee in such Drag Transaction on the same terms and conditions (including at the same price (subject to adjustments to take into account the value of the Spotify
Top-Up Options)) as the Transferring Holders. The Transferred Spotify Securities (being the Spotify Securities that the third party has offered to acquire) shall be allocated 

  
  

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among the Transferring Holders and such Drag-Along Parties on a pro rata basis, calculated as the total number of Spotify Securities beneficially owned by the Drag-Along Parties in
relation to the total number of Spotify Securities beneficially owned by all Transferring Holders and the Drag-Along Parties, all on a fully diluted basis. 

(c) If a Drag Transaction occurs pursuant to which the Drag-Along Parties are obligated to Transfer Spotify Securities as
provided for in this Section 2.07 in exchange for securities other than cash and/or marketable securities (“non-marketable securities”), the Transferring Founder(s) and the Investors shall cooperate in good faith to
procure that the issuer of such non-marketable securities replicates the economic rights and other rights and priorities of the Drag-Along Parties immediately prior to such Transfer in its own capital structure. 

(d) For the purposes of this Section 2.07, (i) DGE Investments shall not be deemed a Founder should a majority
of the outstanding shares of DGE Investments no longer be ultimately held by Daniel Ek and (ii) Rosello shall not be deemed a Founder should a majority of the outstanding shares of Rosello no longer be ultimately held by Martin Lorentzon. 

SECTION 2.08 Delay of Transfer. The Company shall not incur any liability to the Investors, any of their respective controlled
Affiliates or any other Person for any delay in recognizing any Transfer of Spotify Securities if the Company in good faith reasonably determines that such Transfer may have been or would be in violation in any material respect of the provisions of
the Securities Act, any applicable Foreign or State Act or this Agreement. 
 ARTICLE III 

STANDSTILL; VOTING 

SECTION 3.01 Standstill Covenant. 

(a) Except in connection with the consummation of the transactions contemplated by the Subscription Agreement, during the
period beginning on the date hereof and ending on the earlier of (i) the fifth (5th) anniversary of the date hereof and (ii) the first date after the date hereof on which the number of Spotify Securities collectively beneficially
owned by a Strategic Investor and its Affiliates exceeds the number of Spotify Securities then collectively beneficially owned by the Investors and their respective controlled Affiliates (such period, the “Standstill Period”), none
of the Tencent Parties shall, and each of the Tencent Parties shall cause its controlled Affiliates and its controlled Affiliates’ Representatives (and with respect to such Representatives that are not directors, officers, managers or employees
of such Tencent Party or any of its controlled Affiliates, only to the extent such Representatives are acting on behalf, or at the behest, of such Tencent Party or any of its controlled Affiliates) not to, directly or indirectly or alone or in
concert with any other Person, unless invited to do so by the Board or with the prior written consent of the Company: 

  
  

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 (i) acquire, offer or propose to acquire, or agree to acquire, by purchase
or otherwise (other than as a result of a stock dividend, capitalization of profits, stock split or subdivision of any Spotify Securities beneficially owned by the Tencent Parties and their respective controlled Affiliates) (A) any economic
interest in, or any direct or indirect right to direct the voting or disposition of, any Spotify Securities or other securities (including any Derivative Securities) of the Company, whether or not any of the foregoing would give rise to beneficial
ownership and, in each case, whether or not any of the foregoing is acquired or otherwise obtained by means of borrowing of securities or operation of any Derivative Security or (B) except in the ordinary course of business, any consolidated
assets or indebtedness of the Company; 
 (ii) enter into, agree, offer, or propose to enter into (whether publicly or
otherwise), effect, engage in, or participate in, any acquisition transaction, merger or other business combination, recapitalization, restructuring, liquidation, dissolution, share exchange, sale, disposition, purchase, acquisition or other
extraordinary transaction relating to the Company or a transaction for all or a substantial portion of the consolidated assets of the Company or any of its businesses; 

(iii) make, or in any way participate in, any “solicitation” of “proxies” (as such terms are defined in
Rule 14a-1 under the Exchange Act, disregarding clause (iv) of Rule 14a-1(1)(2) under the Exchange Act and including any otherwise exempt solicitation pursuant to Rule 14a-2(b) under the Exchange Act) to vote, or seek or propose to advise,
influence or encourage any Person with respect to the voting of, any Spotify Securities on any matter, or demand a copy of the Company’s shareholders’ register or other books and records; 

(iv) initiate, induce or attempt to induce, cooperate or collaborate with, any other Person in connection with any shareholder
proposal or withhold vote campaigns or any tender or exchange offer for equity securities of the Company, any change of control of the Company or the convening of a meeting of the Company’s shareholders; 

(v) except as contemplated under Section 3.02, form, join or in any way participate in a “group” (within
the meaning of Section 13(d)(3) of the Exchange Act) with respect to any Spotify Securities or in connection with (or otherwise act in concert with any Person in connection with) the matters that are the subject of this Section 3.01
with any Person (other than the other Tencent Parties and their respective controlled Affiliates); 
 (vi) seek or propose to
influence, advise, change or control the management, Board, governing instruments or policies, affairs or strategies of the Company; 

(vii) bring any action or otherwise act to contest the validity of this Section 3.01; 

(viii) advise, knowingly assist, knowingly encourage or knowingly act as a financing source for or otherwise invest in any
Person in connection with, or enter into any discussions, negotiations, arrangements or understandings with any Person with respect to, any of the foregoing clauses (i) through (vii) of this Section 3.01(a) or propose any of
such activities to any Person; 

  
  

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 (ix) publicly request or otherwise publicly seek to amend or waive any
provision of this Section 3.01, provided, that the Tencent Parties and their respective controlled Affiliates may make such request or proposal privately to the Board (which request or proposal the Board can accept or reject in
its sole discretion) that is made in a manner that is not intended to and would not reasonably be likely to result in the Company being required to make any public disclosure or other public announcement related to such request or proposal; and 

(x) make any statement or publicly disclose any intention, plan, arrangement or other contract that is prohibited by, or
inconsistent with, any of the foregoing; 
 provided, however, that (A) any Transfer of Spotify Securities shall not constitute a breach
of this Section 3.01(a) so long as the Tencent Parties and their respective controlled Affiliates comply with Article II (if applicable); and (B) if the Spotify Securities beneficially owned by the Tencent Parties and their
respective controlled Affiliates collectively represent less than ten percent (10%) of the then Fully Diluted share capital of the Company, an acquisition by any Tencent Party or its controlled Affiliates during the Standstill Period of up to
that number of additional Spotify Securities that, together with the Spotify Securities beneficially owned collectively by the Tencent Parties and their respective controlled Affiliates immediately prior to such acquisition, would not collectively
represent more than ten percent (10%) of the then Fully Diluted share capital of the Company (the “Standstill Cap”) shall not constitute a breach of this Section 3.01(a). The Company shall provide in writing to TME
Hong Kong upon TME Hong Kong’s written request and, after the completion of the Tencent Hong Kong Secondary Purchase, to Tencent Hong Kong upon Tencent Hong Kong’s written request (which written request may be made by TME Hong Kong or
Tencent Hong Kong, as applicable, no more frequently than once each fiscal quarter), the total number of Spotify Securities representing the Fully Diluted share capital as of a recent date (without disclosing the identity of any holders of Spotify
Securities), and the Tencent Parties shall be entitled to rely upon the most recently received such notice from the Company for all purposes of the preceding proviso. For the avoidance of doubt, if the Spotify Securities beneficially owned by the
Tencent Parties and their respective controlled Affiliates exceed the Standstill Cap due to the decrease in the total number of Spotify Securities as a result of any share repurchase, share buyback or share redemption by the Company, the Tencent
Parties and their respective controlled Affiliates are not required to reduce their beneficial ownership of Spotify Securities. 
 For purposes of this
Section 3.01(a), the number of Spotify Securities beneficially owned by the Tencent Parties and their respective controlled Affiliates shall be determined without regard to the provisions set forth in Section 3.02. 

(b) Nothing contained in this Section 3.01 shall restrict the right of the Tencent Parties, their respective
controlled Affiliates or any other Person (i) to make or continue to hold bona fide investments in any Eligible Fund that holds or acquires any Spotify Securities or other securities (including any Derivative Securities) of the Company
or otherwise engages in any of the activities otherwise restricted by this Section 3.01, so long as the investment in such Eligible Fund is made and held by such Person for investment purposes only and is not made or held for the purpose
of engaging in or facilitating, or for the purpose of assisting or encouraging the Person(s) controlling such Eligible Fund to engage in or facilitate, 

  
  

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any of the activities restricted by this Section 3.01 in any manner with respect to the Company or (ii) to acquire any Spotify Securities or other securities (including any
Derivative Securities) of the Company pursuant to a bona fide distribution-in-kind by any Eligible Fund to all of its investors (including the Tencent Parties, their respective controlled Affiliates or such other Person) on a pro rata
basis. 
 SECTION 3.02 Voting Agreement. 

(a) Except as expressly provided for herein, the Investors hereby agree on behalf of themselves and on behalf of their
respective controlled Affiliates that beneficially own any Spotify Securities that DGE Investments shall have the sole and exclusive right to vote, in its sole and absolute discretion, any Spotify Securities beneficially owned by the Investors and
any of their respective controlled Affiliates on all proposals, resolutions and other matters for which a vote, consent or other approval (including by written consent) of the holders of Spotify Securities is sought or upon which such holders are
otherwise entitled to vote or consent. 
 (b) The Investors hereby agree on behalf of themselves and on behalf of their
respective controlled Affiliates that beneficially own any Spotify Securities that, unless DGE Investments provides explicit written instructions to vote the Spotify Securities beneficially owned by the Investors or any of their respective
controlled Affiliates or DGE Investments provides explicit written notice that the Investors and their respective controlled Affiliates shall be permitted to vote their Spotify Securities in their respective sole discretion without regard to any
instructions of DGE Investments, the Investors shall not, and the Investors shall cause their respective controlled Affiliates not to, vote, or cause to be voted, or vote, consent or approve in any other circumstances, in which such vote, consent or
other approval (including a written consent) is sought from the holders of Spotify Securities, any of the Spotify Securities beneficially owned by them (in person, by proxy or action by written consent). 

(c) The Investors, on behalf of themselves and on behalf of their respective controlled Affiliates that beneficially own any
Spotify Securities, hereby irrevocably appoint DGE Investments their true and lawful proxy and attorney with the power to act alone and with full power of substitution and re-substitution, to vote or act by written consent with respect to all
Spotify Securities beneficially owned by them in accordance with this Section 3.02 and to execute all appropriate instruments consistent with this Agreement on behalf of the Investors and their respective controlled Affiliates. The proxy
and power granted by the Investors and their respective controlled Affiliates are irrevocable and coupled with an interest and are given to secure the performance of their obligations under this Section 3.02. DGE Investments shall not be
liable for any error of judgment nor for any act done or omitted, nor for any mistake of fact or law nor for anything which DGE Investments may do or refrain from doing in good faith, nor shall DGE Investments have any accountability hereunder,
except for its own bad faith, gross negligence or willful misconduct. If and to the extent reasonably requested by DGE Investments, the Investors shall issue a separate power of attorney in the name of DGE Investments or any director, officer or
internal or external legal counsel of DGE Investments, or any other representative acting on behalf of and in accordance with the instructions of DGE Investments, in each case duly appointed and authorized to exercise the rights assigned to DGE
Investments under this Section 3.02, to govern the exercise of rights assigned to DGE Investments under this Section 3.02. 

  
  

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 (d) The provisions of this Section 3.02 shall terminate upon the
earliest to occur of: (i) the mutual written agreement of the Company, TME and DGE Investments, (ii) the time at which (A) Daniel Ek ceases to be chief executive officer of the Company and (B) a majority of the outstanding shares
of DGE Investments are no longer ultimately held by Daniel Ek and (iii) the tenth (10th) anniversary of the date of this Agreement. In case of termination of DGE Investments’ rights in accordance with item (ii) above, the rights
under this Section 3.02 shall instead transfer to Rosello and apply mutatis mutandis; provided, that, in such case, (x) all references to “DGE Investments” shall be replaced with references to
“Rosello”, (y) clause (ii) in the first sentence of this Section 3.02(d) shall be replaced by “the time at which (A) Martin Lorentzon ceases to be a director of the Board and (B) a majority of the
outstanding shares of Rosello are no longer ultimately held by Martin Lorentzon”, and (z) the period set forth in clause (iii) above shall not be extended as a result of such transfer of rights from DGE Investments to Rosello. 

ARTICLE IV 
 CERTAIN GOVERNANCE
MATTERS 
 SECTION 4.01 Information Rights. Prior to the completion of the IPO of the Company, upon written request of the
Investors, the Company shall, subject to Section 5.01, deliver to the Investors the information set forth below: 

(a) annual audited consolidated financial statements of the Spotify Company Group within one hundred and forty-five
(145) days after the end of each fiscal year, audited by an internationally reputable accounting firm approved by the Board; and 

(b) quarterly unaudited consolidated financial statements of the Spotify Company Group within thirty (30) days after the
end of each quarter. 
 SECTION 4.02 Potential Business Opportunities. To the fullest extent permitted by applicable Law,
(i) the Tencent Parties, their respective controlled Affiliates and their respective managers, directors, officers, employees and/or other representatives (each of the foregoing Persons (other than the Tencent Parties and their respective
controlled Affiliates), an “Identified Person”) shall have the right to, and shall have no duty (contractual or otherwise) to, directly or indirectly, engage in the same or similar business activities or lines of business as the
Company or any of its Subsidiaries, on their own account, or in partnership with, or as a manager, director, officer, employee or shareholder of any other Person, including those lines of business deemed to be competing with the Company or any of
its Subsidiaries, (ii) the Company, on behalf of itself, its Subsidiaries and its and their respective shareholders, hereby renounces any interest or expectancy of the Company and its Subsidiaries in, or in being offered an opportunity to
participate in, any business opportunity that may from time to time be presented to the Tencent Parties, their respective controlled Affiliates or any Identified Person, even if the opportunity is one that the Company or its Subsidiaries might
reasonably be deemed to have pursued or had the ability or desire to pursue if granted the opportunity to do so (a “Potential 

  
  

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Business Opportunity”), and none of the Company or its shareholders or any of its Subsidiaries or their shareholders shall have any rights in and to any Potential Business Opportunity
of the Tencent Parties, their respective controlled Affiliates or any Identified Persons or the income or profits derived therefrom, (iii) the Tencent Parties, their respective controlled Affiliates and the Identified Persons may do business
with any potential artist, subscriber, music label or other business relationships of the Company or any of its Subsidiaries and (iv) neither the Tencent Parties, their respective controlled Affiliates nor any Identified Person shall have any
duty to communicate or offer any Potential Business Opportunity to the Company or any of its Subsidiaries or shall be liable to the Company or any of its Subsidiaries or any of their respective members, partners, shareholders or other equity holders
for breach of any duty (fiduciary, contractual or otherwise) by reason of the fact that the Tencent Parties, their respective controlled Affiliates or such Identified Person pursue or acquire such Potential Business Opportunity, direct such business
opportunity to another Person or fail to present such business opportunity, or information regarding such business opportunity, to the Company or its Subsidiaries, unless, in each case of clauses (ii) and (iv), the Tencent Parties, their
respective controlled Affiliates or such Identified Person first learn about such Potential Business Opportunity in any Confidential Information. 

SECTION 4.03 Anti-Bribery Covenants. The Company hereby agrees that it shall not, and shall use reasonable good faith efforts to cause
its controlled Affiliates and its and its controlled Affiliates’ officers, directors, employees, agents, and other persons acting for or on behalf of the Company or its controlled Affiliates not to, (i) offer, pay, promise to pay, or
authorize the payment of any money, or offer, give, promise to give, or authorize the giving of anything of value, to any Government Official or to any Person in violation of applicable Anticorruption Laws; (ii) use any corporate funds or
assets for unlawful contributions, gifts, entertainment, expenses or other unlawful conduct relating to political activity; (iii) make, offer, promise, authorize, solicit or receive any bribe, rebate, payoff, influence payment, kickback or
other similar improper payment, whether directly or indirectly, to or from any private commercial entity for the purpose of gaining an improper business advantage in violation of applicable Anticorruption Laws; or (iv) take any action that
would constitute a violation of, or cause the Company to be in violation of, or fail to take any action in violation of, any applicable Anticorruption Laws, in each of cases (i) through (iv), which conduct would reasonably be expected,
individually or in the aggregate, to be material to the Spotify Group Companies, taken as a whole. 
 SECTION 4.04 Sanctions
Covenant. The Company agrees that it shall not, shall cause its controlled Affiliates not to, and instruct any of its or their respective officers, directors, employees, and agents not to, use or cause to be used any funds of the Company for the
purpose of funding, financing or facilitating any unlawful activities, business or transaction of or with (i) any OFAC Sanctioned Person, (ii) a Person that is subject to any sanctions of the European Union, the PRC or the Cayman Islands
by Order of Her Majesty in Council or (iii) otherwise operate in any manner that would cause the Company or any of its Subsidiaries to be in violation of OFAC Sanctions or any sanctions of the European Union, the PRC or the Cayman Islands. 

  
  

18 

 ARTICLE V 

GENERAL PROVISIONS 

SECTION 5.01 Confidentiality. During the period beginning on the date hereof and ending on the second (2nd) anniversary of the termination of this Agreement, each Investor shall, and each Investor shall cause its controlled Affiliates to, keep all Confidential Information strictly confidential and
not disclose any Confidential Information, in whole or in part, in any manner whatsoever; provided that, notwithstanding anything to the contrary in this Agreement, Confidential Information may be disclosed by the Investors and their
respective controlled Affiliates (i) to their respective Representatives and Affiliates, in each case, to the extent such Representative or Affiliate needs to be provided such Confidential Information to assist the Investors and their
respective controlled Affiliates in evaluating or reviewing their investment in the Company (provided, that (A) such Representative or Affiliate is subject to an obligation to keep such information confidential on terms at least as
favorable to the Company as this Section 5.01 and (B) the Investors and their respective controlled Affiliates shall be responsible for any breach of this Section 5.01 by any of their respective Representatives or
Affiliates), (ii) at any time following the expiration of the Lock-Up Period, to a prospective Transferee who is subject to an obligation to keep such information confidential on terms at least as favorable to the Company as this
Section 5.01 (provided, that the Investors and their respective controlled Affiliates shall be responsible for any breach of this Section 5.01 by such prospective Transferee) and (iii) if any of the Investors or
any of their respective controlled Affiliates, as applicable, has received advice from its outside counsel that it is legally required to make such disclosure to comply with applicable Law; provided, that prior to making such disclosure
pursuant to this clause (iii), such Person shall, to the extent legally permissible, promptly notify the Company of such request or requirement and use its reasonable best efforts to preserve the confidentiality of the Confidential Information,
including consulting with the Company regarding such disclosure and, if reasonably requested by the Company, assist the Company, at the Company’s sole cost and expense, in seeking a protective order to prevent the requested disclosure; and
provided, further, that such Person may disclose only that portion of the Confidential Information that is, based on the advice of its outside counsel, legally required or requested to be disclosed. 

SECTION 5.02 Amendment. This Agreement may be amended, modified or supplemented only by an agreement in writing executed by all of the
parties hereto. 
 SECTION 5.03 Notices. Unless otherwise provided herein, all notices and other communications hereunder shall be in
the English language and writing and shall be deemed given and received if transmitted by electronic mail (with confirmation of receipt by the recipient, which confirmation shall be promptly delivered by the recipient if so requested by the sender
in the applicable notice or other communication), on the Business Day after the date on which such notice is sent to the parties hereto at the following addresses (or at such other address for a party hereto as shall be specified by like notice):

  
  

19 

	 	(a)	If to the Company, to: 

 Spotify AB 

attn. Corporate Legal 
 Birger
Jarlsgatan 61 
 113 56 Stockholm 

Sweden 
 with a copy (which copy
alone shall not constitute notice) to: 
 Simpson Thacher & Bartlett LLP 

425 Lexington Avenue 
 New York,
New York 10017 
 Attention: Alan M. Klein 

                 Sebastian Tiller 

E-mail: 
  

	 	(b)	If to DGE Investments, to: 

 Arch. Makariou & Kalograion Corner 4 

Nicolaides Sea View City, 9th Floor 

Offices 903-904, Block A-B 

6016 Larnaca Cyprus 
 Attention:
    Olga Mavrou 
 E-mail: 
  

	 	(c)	If to Rosello, to: 

 22 Stasikratous Street 

Office 104 
 1065 Nicosia 

Cyprus 
 Attention: Pär
Ceder 
 E-mail: 
  

	 	(d)	If to Tencent or Tencent Hong Kong, to: 

 c/o Tencent Holdings Limited 

Level 29, Three Pacific Place 

1 Queen’s Road East 

Wanchai, Hong Kong 
 Attention:
    Compliance and Transactions Department 
 Email: 

  
  

20 

 with a copy (which copy alone shall not constitute notice) to: 

Tencent Building, Keji Zhongyi Avenue 

Hi-tech Park, Nanshan District 

Shenzhen 518057, PRC 

Attention:       Mergers and Acquisitions Department 

Email: 
 and 

Davis Polk & Wardwell 

The Hong Kong Club Building 
 3A
Chater Road, 18/F 
 Hong Kong 

Attention:       Miranda So 

E-mail: 
  

	 	(e)	If to TME or TME Hong Kong, to: 

 Tencent Music Entertainment Group 

7F, China Technology Trade Center 

NO.66 North 4th Ring West Road 

Hai Dian District, Beijing 

P.R.China 100080 
 Attention:
Hsiang Zhao 
 E-mail: 
 with
a copy (which copy alone shall not constitute notice) to: 
 Davis Polk & Wardwell 

The Hong Kong Club Building 
 3A
Chater Road, 18/F 
 Hong Kong 

Attention:       Miranda So 

E-mail: 
 SECTION 5.04
Waivers. Any party hereto may waive in whole or in part any benefit or right provided to it under this Agreement, such waiver being effective only if contained in a writing executed by the waiving party. The failure of a party hereto at any
time or times to require performance of any provision hereof shall in no manner affect its right at a later time to enforce the same. No waiver by a party hereto of any condition or of any breach of any term or covenant contained in this Agreement
shall be effective unless in writing, and no waiver in any one or more instances shall be deemed to be a further or continuing waiver of any such condition or breach in other instances or a waiver of any other condition or breach of any other term
or covenant. 

  
  

21 

 SECTION 5.05 Successors and Assignment. Except as expressly provided in
Section 2.03, neither this Agreement, nor any of the rights, interests or obligations hereunder shall be assigned by any of the parties hereto, in whole or in part (whether by operation of law or otherwise), without the prior written
consent of the other parties hereto, and any attempt to make any such assignment without such consent shall be null and void. Subject to the immediately preceding sentence, this Agreement will be binding upon, inure to the benefit of and be
enforceable by, the parties hereto and their respective permitted successors and assigns. 
 SECTION 5.06 No Third-Party
Beneficiaries. This Agreement is solely for the benefit of the parties to this Agreement and no provision of this Agreement shall be deemed to confer upon any other Person any remedy, claim, liability, reimbursement, cause of action or other
right. 
 SECTION 5.07 Severability. If any provision of this Agreement shall be held invalid, illegal or unenforceable, the
validity, legality or enforceability of the other provisions hereof shall not be affected thereby, and there shall be deemed substituted for the provision at issue a valid, legal and enforceable provision as similar as possible to the provision at
issue. 
 SECTION 5.08 Entire Understanding. This Agreement, together with the Subscription Agreement, sets forth the sole and entire
agreement and understanding of the Main Parties hereto with respect to the transactions contemplated hereby and all inducements to the making of this Agreement relied upon by the Main Parties hereto and supersedes any and all prior representations,
warranties, agreements, arrangements and understandings, both written and oral, among the Main Parties hereto relating to the subject matter hereof (including that certain non-binding term sheet, dated August 21, 2017, by and among the Main
Parties hereto). 
 SECTION 5.09 Governing Documents; Other Shareholder Agreements. The Main Parties hereto hereby acknowledge that
the Investors and their respective controlled Affiliates may, in respect of the Spotify Securities they beneficially own, be or become party or subject to other Governing Documents of the Company, and the Investors shall, and the Investors shall
cause their respective controlled Affiliates to, comply with the provisions of this Agreement (it being understood that the exercise by the Investors or any of their respective controlled Affiliates of any rights under such other Governing Documents
shall at all times be subject to compliance with the provisions set forth herein). The Company shall not adopt or enter into any Governing Document with any Person with respect to, directly or indirectly, any Spotify Securities which would prevent
the Company from complying with the provisions of this Agreement. 
 SECTION 5.10 Governing Law. Except to the extent that mandatory
provisions of the Laws of Luxembourg are applicable, this Agreement and its enforcement, and any controversy arising out of or relating to the making or performance of this Agreement, shall be governed by and construed in accordance with the law of
the State of New York, without regard to New York’s principles of conflicts of law. 
 SECTION 5.11 Arbitration. All disputes,
controversies or claims arising out of or in connection with this Agreement and any and all claims arising out of or in connection with it, including any extra-contractual claims shall be resolved by final and binding arbitration in

  
  

22 

 
accordance with the Rules of Arbitration of the International Chamber of Commerce (the “ICC”) by three (3) arbitrators appointed in accordance with the Rules of Arbitration
of the ICC. The claimant(s) shall nominate one (1) arbitrator in the request for arbitration. The respondent(s) shall nominate one (1) arbitrator in the answer to the request. The two (2) arbitrators nominated by the claimant and the
respondent may be nationals of any country. The two (2) party-nominated arbitrators shall then attempt to agree, in consultation with the claimant(s) and the respondent(s), upon the nomination of a third (3rd) arbitrator to act as president of the tribunal. If the third (3rd) arbitrator has not been nominated within thirty (30) days of
the date of the appointment of the second (2nd) arbitrator, the third (3rd) arbitrator shall be nominated by the ICC International
Court of Arbitration. The third (3rd) arbitrator and president of the tribunal shall not be a national of the PRC or Sweden. The place of arbitration shall be Wilmington, Delaware, United
States of America. The language of the arbitration shall be English. 
 SECTION 5.12 Counterparts. This Agreement may be executed
(including by e-mail delivery of a portable document format (“.pdf”) file) in counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same original instrument. 

SECTION 5.13 Specific Performance. The parties hereto hereby recognize, acknowledge and agree that the breach or violation of this
Agreement by a party hereto would cause irreparable damage to the other parties hereto and that none of the parties hereto has an adequate remedy at Law. Each party hereto shall therefore be entitled, in addition to any other remedies that may be
available, to obtain specific performance of the terms of this Agreement, and appropriate injunctive relief may be applied for and granted in connection therewith. Any party hereto seeking an order or injunction to prevent breaches of this Agreement
or to enforce specifically the terms and provisions hereof shall not be required to provide, furnish or post any bond or other security in connection with or as a condition to obtaining any such order or injunction, and each party hereto hereby
irrevocably waives any right it may have to require the provision, furnishing or posting of any such bond or other security. If any action is brought by any party hereto to enforce this Agreement, the other parties hereto shall waive the defense
that there is an adequate remedy at Law. 
 SECTION 5.14 Termination. Except for Section 2.02(a),
Section 3.01 and Section 3.02 (which shall expire in accordance with their respective terms), this Agreement shall terminate and be of no further force and effect as to any Tencent Party and its controlled Affiliates upon the
earlier to occur of (i) the mutual written agreement of such Tencent Party and the Company and (ii) the date on which such Tencent Party and its controlled Affiliates, taken together, no longer beneficially own any Spotify Securities,
except that, in each case, the provisions set forth in this Article V shall survive the termination of this Agreement. 
 SECTION
5.15 Other Agreements. The Tencent Parties shall not, and the Tencent Parties shall cause their controlled Affiliates not to, enter into any agreement of any kind with any Person with respect to, directly or indirectly, any Spotify Securities
which is inconsistent with the provisions of this Agreement. 

  
  

23 

 SECTION 5.16 Representations. Tencent hereby represents as of the date hereof that
Tencent Hong Kong is, and as of the consummation of the Tencent Hong Kong Secondary Purchase will be, a wholly owned Subsidiary of Tencent, and no Person other than Tencent owns as of the date hereof, and will own as of the consummation of the
Tencent Hong Kong Secondary Purchase, any capital stock of Tencent Hong Kong. Tencent Hong Kong hereby agrees that no Person other than Tencent Hong Kong shall purchase and acquire any Spotify Shares pursuant to the Tencent Hong Kong Secondary
Purchase. 
 [The remainder of this page is intentionally left blank.] 

  
  

24 

 IN WITNESS WHEREOF, each of the following parties hereto has caused this Agreement to
be duly executed and delivered in its name and on its behalf, all as of the day and year first above written. 
  

			
	SPOTIFY TECHNOLOGY S.A.
		
	By:	 	 /s/ Peter Grandelius

		 	Name: Peter Grandelius
		 	 Title: Authorized Signatory and Associate General Counsel

  
 [Signature Page to
Investor Agreement (Investment in Spotify)] 

 IN WITNESS WHEREOF, each of the following parties hereto has caused this Agreement to
be duly executed and delivered in its name and on its behalf, all as of the day and year first above written. 
  

			
	Tencent Music Entertainment Group
	
	 

		
	By:	 	 /s/ PANG Kar Shun Cussion

		 	Name: PANG Kar Shun Cussion
		 	Title: Director

  
 [Signature Page to
Investor Agreement (Investment in Spotify)] 

 IN WITNESS WHEREOF, each of the following parties hereto has caused this Agreement to
be duly executed and delivered in its name and on its behalf, all as of the day and year first above written. 
  

			
	Tencent Music Entertainment Hong Kong Limited
		
	By:	 	 /s/ PANG Kar Shun Cussion

		 	Name: PANG Kar Shun Cussion
		 	Title: Authorized Sigantory

  
 [Signature Page to
Investor Agreement (Investment in Spotify)] 

 IN WITNESS WHEREOF, each of the following parties hereto has caused this
Agreement to be duly executed and delivered in its name and on its behalf, all as of the day and year first above written. 
  

			
	Tencent Holdings Limited
		
	By:	 	 /s/ Huateng Ma

		 	Name: Huateng Ma
		 	Title:  Authorized Signatory

  
 [Signature Page to
Investor Agreement (Investment in Spotify)] 

 IN WITNESS WHEREOF, each of the following parties hereto has caused this
Agreement to be duly executed and delivered in its name and on its behalf, all as of the day and year first above written. 
  

			
	Image Frame Investment (HK) Limited
		
	By:	 	 /s/ Huateng Ma

		 	Name: Huateng Ma
		 	Title: Authorized Signatory

  
 [Signature Page to
Investor Agreement (Investment in Spotify)] 

 IN WITNESS WHEREOF, each of the following parties hereto has caused this Agreement to
be duly executed and delivered in its name and on its behalf, all as of the day and year first above written. 
  

			
	 Solely with respect to solely with respect to

Section 1.02, Section 2.07, Section 3.02,

Section 5.02, Section 5.03, Section 5.04,

Section 5.05, Section 5.06, Section 5.07,

Section 5.10, Section 5.11, Section 5.12,

Section 5.13 and Section 5.14

  
  

 

			
	D.G.E. INVESTMENTS LIMITED
		
	By:	 	/s/ Andrea Liassides, Anna Katarina Lif Burren
		 	Name: Andrea Liassides, Anna Katarina Lif Burren
		 	Title:  Directors

  
 [Signature Page to
Investor Agreement (Investment in Spotify)] 

 IN WITNESS WHEREOF, each of the following parties hereto has caused this Agreement to
be duly executed and delivered in its name and on its behalf, all as of the day and year first above written. 
  

			
	 Solely with respect to solely with respect to

Section 1.02, Section 2.07, Section 3. 02,

Section 5.02, Section 5.03, Section 5.04,

Section 5.05, Section 5.06, Section 5.07,

Section 5.10, Section 5.11, Section 5.12,

Section 5.13 and Section 5.14

	
	ROSELLO COMPANY LIMITED
		
	By:	 	 /s/ PAR CEDER

		 	Name: PAR CEDER
		 	Title: DIRECTOR

  
 [Signature Page to
Investor Agreement (Investment in Spotify)] 

 Schedule I 

  
  

 Schedule II 

  
  

 Schedule IIIEX-10.22

 Exhibit 10.22 

EXECUTION VERSION 

EXCHANGE AGREEMENT 

This Exchange Agreement (this “Agreement”) is made and entered into as of December 8, 2017 by and among Spotify Technology
S.A., a limited liability company (société anonyme) incorporated under the laws of Luxembourg (the “Company”), and the entities listed on the schedules “A” attached to this Agreement (collectively,
“Schedule A”; the Schedule A pertaining to each individual Noteholder is referred to herein as the “applicable Schedule A”) (the “Noteholders”). The Company and the Noteholders are sometimes
collectively referred to in this Agreement as the “Parties” and individually as a “Party.” 
 WHEREAS,
each Noteholder currently is the record and beneficial owner of Convertible Senior Notes due April 1, 2021 issued by the Company pursuant to that certain Note Purchase Agreement, dated March 26, 2016, and identified on such Noteholder’s
applicable Schedule A (the “Notes”); 
 WHEREAS, each Noteholder wishes to exchange a portion of such
Noteholder’s Notes (such portion, the “Exchanged Notes”) for the number of ordinary shares of the Company’s common stock, par value €0.025 per ordinary share (the “Common Stock”), set forth on such
Noteholder’s applicable Schedule A (the aggregate amount of such Common Stock of such Noteholder being referred to in this Agreement as the “Exchange Shares”); 

WHEREAS, each Noteholder has agreed to immediately sell (the “Sale”) all of the Exchange Shares such Noteholder receives to
Image Frame Investment (HK) Limited (“Tencent”), and Tencent has agreed to purchase all of such Exchange Shares, for $5,000 per ordinary share immediately following the Closing pursuant to that certain Purchase Agreement, dated as
of the date hereof, by and among, each Noteholder and Tencent (the “Purchase Agreement”); and 
 WHEREAS, the Company
wishes to issue the Exchange Shares to the Noteholders in exchange for the Exchanged Notes upon the terms and conditions set forth in this Agreement. 

NOW, THEREFORE, in consideration of the mutual covenants, agreements and understandings herein contained, the Parties agree as follows: 

SECTION 1. Exchanges of Notes. 

1.1 The Exchanges. On and subject to the terms and conditions set forth in this Agreement, on the Closing Date (as defined below), each
Noteholder will deliver such Noteholder’s Notes referred to on such Noteholder’s applicable Schedule A to the Company and the Company will immediately cancel such Exchanged Notes and, in exchange and as full consideration for such
Exchanged Notes, issue to such Noteholder the Exchange Shares as referenced on such Noteholder’s applicable Schedule A (the “Transactions”); provided that in the event the Sale does not occur immediately following, and on the
same day as, the consummation of the Transactions, the Transactions shall automatically be fully rescinded and deemed to have not occurred and the Parties shall take all necessary action to evidence the rescission of the Transactions such that the
Exchanged Notes shall be reinstated (as if never cancelled) and returned to the Noteholders and the Noteholders shall return the Shares to the Company in exchange therefor. 

 1.2 Remaining Notes. Any portion of the Notes not exchanged by the Noteholders
(including, without limitation, any interest accrued on the Notes, including the Exchanged Notes, after the most recent PIK Interest Payment Due Date up to and including the Closing Date) will be re-issued to the applicable Noteholder in accordance
with Section 21 of the Note (the “New Notes”) and in the amount set forth on the Noteholder’s applicable Schedule A, except as noted in Section 1.3(c). 

1.3 Closing. The closing of the transactions contemplated by this Agreement (the “Closing”) will take place on
December 15, 2017, or such other date, if any, as is mutually agreed to by the Parties (the “Closing Date”). On the Closing Date: 

(a) each Noteholder will deliver to the Company such Noteholder’s cancelled Notes; 

(b) upon delivery of such Notes, the Company will deliver to such Noteholder the applicable Exchange Shares via book-entry; and 

(c) also upon delivery of such Notes, the Company will deliver an executed New Note in the amount indicated on such Noteholder’s
applicable Schedule A to the extent any portion of such Noteholder’s Notes are not exchanged pursuant to this Agreement (which, for the avoidance of doubt, shall be the same security as the Note a portion of which was delivered to be cancelled
pursuant to Section 1.3(a), but such New Note shall accrue interest from (but excluding) the Closing Date, and shall bear a notation to that effect on such New Note). 

SECTION 2. Representations and Warranties of the Company. The Company represents and warrants to each Noteholder that the following
statements are true and correct: 
 2.1 Organization; Requisite Authority. The Company is a corporation duly organized and validly
existing under the laws of Luxembourg. The Company possesses all requisite power and authority necessary to execute and deliver this Agreement, to perform its obligations hereunder and to consummate the Transactions. 

2.2 Authorization. The execution, delivery and performance of this Agreement and the consummation of the Transactions have been duly
authorized by all necessary company action on the part of the Company, and no other company action on the part of the Company is required to authorize its execution, delivery and performance hereof, or its consummation of the Transactions. This
Agreement has been duly executed and delivered by the Company and, assuming that this Agreement is a valid and binding obligation of each of the other Parties hereto, constitutes the legal, valid and binding obligation of the Company, enforceable
against the Company in accordance with its terms, except to the extent enforcement may be subject to (i) applicable bankruptcy (faillite), insolvency (liquidation volontaire ou judiciaire), fraudulent conveyance, reorganization,
moratorium (sursis de paiement) and other similar Laws affecting enforcement of creditors’ rights generally and (ii) equitable limitations on the availability of specific remedies (whether considered in a proceeding in equity or at
Law). On 

  
 2 

 
the Closing Date, when duly executed and issued in accordance with the terms contained hereof, the New Notes will constitute valid and binding obligations of the Company, enforceable against the
Company in accordance with their terms, except as such enforceability may be limited by applicable bankruptcy (faillite), insolvency (liquidation volontaire ou judiciaire), fraudulent conveyance, reorganization, moratorium (sursis
de paiement) and other similar Laws affecting enforcement of creditors’ rights generally and (ii) equitable limitations on the availability of specific remedies (whether considered in a proceeding in equity or at Law). 

2.3 No Violation, Consents and Approvals. (a) The execution and delivery of this Agreement by the Company does not, and the
performance of this Agreement by the Company and the consummation of the Transactions, including the Sale, will not, (i) conflict with or violate the organizational documents of the Company, (ii) conflict with or violate any laws
applicable to the Company or by or to which any of its properties or assets are bound or subject, or (iii) result in any breach of, constitute a default (or an event that with notice or lapse of time or both would constitute a material default)
under, or give to others any right of termination, amendment, acceleration or cancellation of, or require payment under, or result in the creation of a Lien on any of the material properties or assets of the Company under, any material bond, note,
mortgage, deed of trust, lease, commitment, obligation, understanding, arrangement, indenture, other evidence of indebtedness, guarantee, license, agreement or other contract or instrument (“Contract”) to which the Company is a
party or by or to which the Company or any of its properties or assets are bound or subject, in each case that would, individually or in the aggregate, reasonably be expected to materially impair the Company’s ability to perform its obligations
hereunder or to consummate the Transactions. 
 (b) Assuming the representations and warranties of each Noteholder set forth in
Section 3.2 and Section 3.3 are true and correct, the execution and delivery of this Agreement by the Company does not, and the performance by the Company of this Agreement and the consummation of the Transactions, including the Sale, will
not, require the Company to make any filing with, obtain any permit, authorization, consent or approval of, or given any notice to (“Consents”), any court, tribunal, legislative, executive or regulatory authority or agency (a
“Governmental Authority”), or any third party except for (i) such consents, approvals or notices which would not, individually or in the aggregate, reasonably be expected to materially impair the Company’s ability to
perform its obligations hereunder or to consummate the Transactions and (ii) such consents, approvals or notices which have been or will be obtained prior to the Closing Date. 

2.4 Validity of Shares. When issued and delivered in accordance with this Agreement, the Exchange Shares to be delivered under this
Agreement (i) will have been duly authorized by all necessary corporate action of the Company and will be validly issued, fully paid and nonassessable, (ii) assuming the accuracy of the representations and warranties of each Noteholder in
Section 3 below, be freely tradeable and not subject to any transfer restrictions, and (iii) and upon the occurrence of the Closing hereunder, each Noteholder shall acquire sole beneficial ownership of the applicable Exchange Shares as set
forth on such Noteholder’s applicable Schedule A, free and clear of all Liens. The Exchange Shares are being exchanged for the Exchanged Notes pursuant to, and in compliance with, Section 4(a)(2) of the Securities Act of 1933, as
amended (the “Securities Act”). Other than the Company’s articles of association, the Purchase Agreement and the TME Investor Agreement (as defined in the TME 

  
 3 

 
Subscription Agreement), the Exchange Shares will not be subject to or bound by any other Contract, including any shareholders’ agreement, as of the Closing (assuming the Noteholders have
not entered into or agreed to enter into any such other Contract with a third party), and the Noteholders are not required, by the terms of any Contract to which the Company is a party, to enter into any such other Contract. 

2.5 TME Investment Closing. All conditions to the TME Investment Closing have been or shall be satisfied before or simultaneously with
the Closing. For purposes of this Agreement, the “TME Investment Closing” means the “Closing” under the Subscription Agreement, dated as of December 8, 2017 by and among the Company and certain of its Affiliates and
certain Affiliates of Tencent (the “TME Subscription Agreement”). 
 2.6 Broker’s Fees. The Company has not
entered into any agreement or arrangement entitling any agent, broker, investment banker, financial advisor or other firm or Person to any brokers’ or finders’ fee or any other commission or similar fee in connection with any of the
Transactions. 
 SECTION 3. Representations and Warranties of each Noteholder. Each Noteholder, severally and not jointly, represents
and warrants to the Company that the following statements are true and correct: 
 3.1 Organization. Such Noteholder is an entity duly
formed, validly existing and in good standing under the laws of jurisdiction of organization, and has all requisite power and authority to execute and deliver this Agreement, to perform its obligations hereunder and to consummate the Transactions.

 3.2 Authorization. The execution, delivery and performance of this Agreement, and the consummation of the Transactions, have been
duly authorized by all necessary corporate action on the part of such Noteholder, and no other limited partnership action on the part of such Noteholder is required to authorize its execution, delivery and performance hereof, and the consummation of
the Transactions. This Agreement has been duly executed and delivered by such Noteholder and, assuming that this Agreement is a valid and binding obligation of each of the other parties hereto, constitutes the legal, valid and binding obligation of
such Noteholder, enforceable against such Noteholder in accordance with its terms, except to the extent enforcement may be subject to (a) applicable bankruptcy, insolvency, fraudulent conveyance, reorganization, moratorium and other similar
Laws affecting enforcement of creditors’ rights generally and (b) equitable limitations on the availability of specific remedies (whether considered in a proceeding in equity or at Law). 

3.3 No Violation, Consents and Approvals. (a) The execution and delivery of this Agreement by such Noteholder does not, and the
performance of this Agreement by such Noteholder and the consummation of the Transactions, including the Sale, will not, (i) conflict with or violate the organizational documents of such Noteholder, (ii) conflict with or violate any Laws
applicable to such Noteholder or by or to which any of its properties or assets are bound or subject, or (iii) result in any breach of, constitute a default (or an event that with notice or lapse of time or both would constitute a material
default) under, or give to others any right of termination, amendment, acceleration or cancellation of, or require payment under, or result in 

  
 4 

 
the creation of a Lien on any of the material properties or assets of such Noteholder under, any material Contract to which such Noteholder is a party or by or to which such Noteholder or any of
its properties or assets are bound or subject, in each case that would materially impair such Noteholder’s ability to perform its obligations hereunder or to consummate the Transactions. 

(b) Assuming the representations and warranties of the Company set forth in Section 2.2 and Section 2.3 are true and correct, the
execution and delivery of this Agreement by such Noteholder does not, and the performance by such Noteholder of this Agreement and the consummation of the Transactions, including the Sale, will not, require such Noteholder to obtain any Consents
from any Governmental Authority or any third party 
 3.4 Ownership. Such Noteholder is the record and beneficial owner of the
aggregate principal amount of the Notes as set forth on such Noteholder’s applicable Schedule A, and has good and valid title to such aggregate principal amount of the Notes, free and clear of all Liens. At the Closing, such Noteholder
will transfer to the Company good and valid title to the Notes as set forth on such Noteholder’s applicable Schedule A, free and clear of all Liens (other than Liens created by or resulting from action of the Company). 

3.5 Nature of Investment. 

(a) Such Noteholder is an “accredited investor” as defined in Rule 501(a) under the Securities Act of 1933, as amended, and the
rules and regulations promulgated thereunder (the “Securities Act”). Such Noteholder, either alone or together with its representatives, have such knowledge, sophistication and experience in business and financial matters so as to be
capable of evaluating the merits and risks of the investment in the Exchange Shares and have so evaluated the merits and risks of such investment. Such Noteholder is able to bear the economic risk of an investment in the Exchange Shares and, at the
present time, is able to afford a complete loss of such investment. 
 (b) Such Noteholder is not an “affiliate” of the Company
(as such term is defined under Rule 144(a)(1) of the Securities Act) and has not been for the past 90 days. 
 (c) Such Noteholder is not
purchasing the Exchange Shares as a result of any advertisement, article, notice or other communication regarding the Exchange Shares published in any newspaper, magazine or similar media or broadcast over television or radio or presented at any
seminar or any other general solicitation or general advertisement. 
 (d) Such Noteholder understands and acknowledges that (i) the
Exchange Shares are being offered and sold without registration under the Securities Act in a private placement that is exempt from the registration provisions of the Securities Act, (ii) the availability of such exemption depends in part on,
and each Seller will rely upon the accuracy and truthfulness of, the foregoing representations and such Noteholder hereby consents to such reliance, and (iii) the Exchange Shares are “restricted securities” for purposes of the
Securities Act and rules thereunder and may not be resold without registration under the Securities Act or an exemption therefrom, and the certificates representing such shares will bear a restrictive legend to such effect. 

  
 5 

 3.6 Broker’s Fees. Neither such Noteholder nor any of its officers or directors
or persons serving in a similar capacity has retained or authorized any investment banker, broker, finder or other intermediary to act on behalf of such Noteholder or incurred any liability for any banker’s, broker’s or finder’s fees
or commissions in connection with the Transactions. 
 SECTION 4. Conditions Precedent to the Company’s Obligations. The
obligation of the Company to consummate the Transactions is subject to the satisfaction at or prior to the Closing of the following conditions (unless waived by the Company): 

4.1 Representations and Warranties. The representations and warranties of each Noteholder contained in Section 3 that are qualified
as to materiality shall be true and correct in all respects, and such representations and warranties that are not so qualified shall be true and correct in all material respects, in each case, as of the date when made and at and as of the Closing
Date, as though such representations and warranties were made at and as of such date. 
 4.2 Performance. Each Noteholder shall have
performed and complied with, in all material respects, all covenants and agreements required by this Agreement to be performed or complied with by such Noteholder on or prior to the Closing Date. 

4.3 Tax Information. Each Noteholder will provide the Company two duly completed Internal Revenue Service Form W-9 or appropriate
Internal Revue Service Form W-8, as applicable, together with any required attachments. 
 4.4 TME Investment Closing. There are no
conditions to the TME Investment Closing other than as set forth on Schedule B, which schedule indicates whether or not each applicable condition is satisfied as of the date of this Agreement. 

4.5 Confirmation of Conditions to the Sale. Each of the Noteholders shall have irrevocably confirmed in writing to the Company that all
conditions to the obligations of each Noteholder to consummate the Closing pursuant to the Purchase Agreement, as set forth in Section 5.03 of the Purchase Agreement, have been satisfied and that assuming all conditions to the obligations of
the Purchaser are satisfied or waived, such Noteholder is prepared to consummate the Closing pursuant to the Purchase Agreement. 
 SECTION
5. Conditions Precedent to each Noteholder’s Obligations. The obligation of each Noteholder to consummate the Transactions is subject to the satisfaction at or prior to the Closing of the following conditions (unless waived by such
Noteholder): 
 5.1 Representations and Warranties. The representations and warranties of the Company contained in Section 2 that
are qualified as to materiality shall be true and correct in all respects, and such representations and warranties that are not so qualified shall be true and correct in all material respects, in each case, as of the date when made and at and as of
the Closing Date, as though such representations and warranties were made at and as of such date. 
 5.2 Performance. The Company
shall have performed and complied with, in all material respects, all covenants and agreements required by this Agreement to be performed or complied with by the Company on or prior to the Closing Date. 

  
 6 

 5.3 TME Investment Closing. The TME Investment Closing shall have occurred, or shall
be occurring concurrently with the Closing, in accordance with the TME Subscription Agreement. 
 5.4 Confirmation of the Sale.
Tencent shall have irrevocably confirmed in writing to the Noteholders that, if the Closing is consummated and the Exchange Shares are issued, then the Closing under the Purchase Agreement will occur (and Tencent has not revoked, withdrawn, modified
or conditioned such confirmation) and the Closing under the Purchase Agreement shall occur concurrently with or immediately following the issuance of the Exchange Shares. 

SECTION 6. Termination. 

6.1 Termination. This Agreement may be terminated and the Transactions may be abandoned at any time prior to the Closing: 

(a) by mutual written agreement of the Company and the Noteholders (acting jointly); or 

(b) at any time on or after January 8, 2018 (the “Termination Date”), by the Company, on the one hand, or by any Noteholder
(as to such Noteholder only), on the other hand, by giving written notice of such termination to the other Party or Parties, if the Closing shall not have occurred on or prior to the Termination Date and if the failure to consummate the Closing by
the Termination Date is not the result of any material breach of this Agreement by the Party or Parties seeking to terminate this Agreement. 

6.2 Effect of Termination. In the event of the termination of this Agreement in accordance with Section 6.1 hereof, this Agreement
shall thereafter become void and have no effect and the Transactions shall be abandoned, and no Party hereto shall have any liability to the other Party hereto or their respective affiliates, directors, officers or employees, except for the
obligations of the Parties hereto contained in this Section 6.2 and the provisions of Section 7.7, 7.13, 7.14, 7.15, 7.16, 7.17 and 7.18 and except that nothing herein will limit or restrict the rights or remedies of any Party hereto
against the other Parties for any willful and material breach of this Agreement arising prior to termination. 
 SECTION 7.
Miscellaneous. 
 7.1 Shareholder Register. Following the Closing, the Company covenants and agrees to deliver to Tencent,
upon written request, an excerpt from the shareholders’ register of the Company evidencing the registration of Tencent’s ownership of the Exchange Shares, duly certified by the Company. 

7.2 Reasonable Best Efforts. Upon the terms and subject to the conditions of this Agreement, each of the Parties agree to use
reasonable best efforts to take, or cause to be taken, all actions, and to do, or cause to be done, all things necessary, proper or advisable under applicable Laws to consummate and make effective the Transactions as promptly as practicable. 

  
 7 

 7.3 Further Assurances. In case at any time after the Closing any further action is
necessary to carry out the purposes of this Agreement, the Transactions or the Sale, each of the Parties will take such further action (including the execution and delivery of such further instruments and documents) as the other Party may reasonably
request, at the requesting Party’s expense. 
 7.4 Severability. If any provision of this Agreement shall be held invalid,
illegal or unenforceable, the validity, legality or enforceability of the other provisions hereof shall not be affected thereby, and there shall be deemed substituted for the provision at issue a valid, legal and enforceable provision as similar as
possible to the provision at issue. 
 7.5 Several Liability of the Noteholders. All representations, warranties, covenants and other
obligations of the Noteholders contained herein or contemplated hereby shall be deemed to be several and not joint. 
 7.6
Counterparts. This Agreement may be executed in one or more counterparts (including by means of e-mail), each of which shall be deemed an original, and all of which shall constitute one and the same agreement. 

7.7 Descriptive Headings; Interpretation. 

(a) The heading references herein and in the table of contents hereto are for convenience purposes only, do not constitute a part of this
Agreement and shall not be deemed to limit or affect any of the provisions hereof. 
 (b) Any capitalized terms used in Schedule A
attached hereto and not otherwise defined therein shall have the meanings set forth in this Agreement and if not defined in this Agreement, the Notes. 

(c) The term “dollars” and character “$” shall mean United States dollars. 

(d) The words “hereof”, “herein”, “hereto” and “hereunder” and words of
similar import, when used in this Agreement, shall refer to this Agreement as a whole and not to any particular provision of this Agreement. 

(e) The word “including” shall mean including, without limitation, and the words “include” and
“includes” shall have corresponding meanings. 
 (f) “Laws” means any federal, state, local, foreign or
transnational law, statute, ordinance, rule, regulation, order, judgment or decree, administrative order or decree, administrative or judicial decision, and any other executive or legislative proclamation. 

(g) “Liens” means all liens, charges, security interests, options, claims, mortgages, pledges, proxies, voting trusts or
other adverse interests or restrictions on title or transfer, other than, in the case of the Shares, (i) any of the foregoing arising out of the articles of association of the Company and (ii) any restrictions on transfer arising out of
applicable securities Laws. 

  
 8 

 (h) “Person” shall mean a natural person, partnership, corporation, limited
liability company, business trust, joint stock company, trust, unincorporated association, joint venture, Governmental Authority or other entity or organization. 

(i) The terms defined in the singular shall have a comparable meaning when used in the plural, and vice versa. 

(j) The Parties intend that each representation, warranty and covenant contained herein shall have independent significance. If any Party has
breached any representation, warranty or covenant contained herein in any respect, the fact that there exists another representation, warranty or covenant relating to the same subject matter (regardless of the relative levels of specificity) the
Party has not breached shall not detract from or mitigate the fact that the Party is in breach of the first representation, warranty or covenant. 

7.8 Entire Agreement. This Agreement (including the Schedules hereto) and, in the case of the Noteholders and Tencent, the Purchase
Agreement, contains the entire agreement among the Parties hereto with respect to the subject matter hereof and supersedes all prior agreements and understandings, oral or written, with respect to such matters. 

7.9 Parties in Interest. This Agreement shall inure to the benefit of and be binding upon the Parties hereto and their respective
successors and permitted assigns. Nothing in this Agreement, express or implied, is intended to confer upon any Person other than the Company and the Noteholders, or their respective successors or permitted assigns, any rights or remedies under or
by reason of this Agreement. 
 7.10 Extension; Amendment; Waiver. At any time prior to the Closing Date, the Parties (in the case of
the Noteholders, acting jointly) may extend the time for performance of any of the obligations or other acts of the other Parties. Neither this Agreement nor any provision hereof may be amended or waived other than by a written instrument (including
a writing evidenced by e-mail) signed, in the case of an amendment, by all of the Parties hereto, or in the case of a waiver, by the Party against whom the waiver is to be effective. No failure or delay by any Party in exercising any right, power or
privilege hereunder shall operate as a waiver thereof nor shall any single or partial exercise thereof preclude any other or further exercise thereof or the exercise of any other right, power or privilege. 

7.11 Time of Essence. Each of the Parties hereto hereby agrees that, with regard to all dates and time periods set forth in this
Agreement, time is of the essence. 
 7.12 Assignment. No Party to this Agreement may assign any of its rights or obligations under
this Agreement without the prior written consent of the other Parties hereto. 
 7.13 Expenses. Whether or not the Transactions are
consummated, all costs and expenses incurred in connection with this Agreement and the Transactions shall be borne by the Party incurring such expenses. 

7.14 Governing Law. This Agreement shall be governed by the Laws of the State of New York. 

  
 9 

 7.15 Disputes. All disputes, controversies or claims arising out of or in connection
with this Agreement shall be resolved by final and binding arbitration in accordance with the Rules of Arbitration of the International Chamber of Commerce (the “ICC”) by three (3) arbitrators appointed in accordance with the Rules of
Arbitration of the ICC. The claimant(s) shall nominate one (1) arbitrator in the request for arbitration. The respondent(s) shall nominate one (1) arbitrator in the answer to the request. The two (2) arbitrators nominated by the
claimant and the respondent may be nationals of any country. The two (2) party-nominated arbitrators shall then attempt to agree, in consultation with the claimant(s) and the respondent(s), upon the
nomination of a third (3rd) arbitrator to act as president of the tribunal. If the third (3rd) arbitrator has not been nominated within thirty (30) days of the date of the appointment of the second (2nd) arbitrator, the third (3rd) arbitrator
shall be nominated by the ICC International Court of Arbitration. The third (3rd) arbitrator and president of the tribunal shall not be a national of the People’s Republic of China or Sweden. The place of arbitration shall be Wilmington,
Delaware, United States of America. The language of the arbitration shall be English. 
 7.16 WAIVER OF JURY TRIAL. EACH OF THE
PARTIES HEREBY WAVES TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY WITH RESPECT TO ANY LITIGATION DIRECTLY OR INDIRECTLY ARISING OUT OF, UNDER OR IN CONNECTION WITH THIS AGREEMENT OR THE TRANSACTIONS.
EACH PARTY (A) CERTIFIES THAT NO REPRESENTATIVE, AGENT OR ATTORNEY OF ANY OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT, IN THE EVENT OF LITIGATION, SEEK TO ENFORCE THE FOREGOING WAIVER AND
(B) ACKNOWLEDGES THAT IT AND THE OTHER PARTIES HERETO HAVE BEEN INDUCED TO ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION 7.16. 

7.17 Consent to Jurisdiction. Subject to the provisions of Section 7.15 hereof, each of the Parties irrevocably submits to
the exclusive jurisdiction of the Delaware Court of Chancery or in the event (but only in the event) that such court does not have subject matter jurisdiction over such action or proceeding, the United States District Court for the District of
Delaware (in either case, the “Delaware Courts”) and any appeals courts thereof for the purposes of any suit, action, or other proceeding to compel arbitration or for provisional relief in aid of arbitration in accordance with
Section 7.15, and to the nonexclusive jurisdiction of the Delaware Courts for the enforcement of any award issued pursuant to an arbitration under Section 7.15. Each of the Parties further agrees that the service of any process, summons,
notice or document by first class mail to each Party’s respective address set forth above shall be effective service of process for any action, suit or proceeding in the Delaware Courts with respect to any matters to which it has submitted to
jurisdiction in this Section 7.17. Each of the Parties irrevocably and unconditionally waives any objection to the laying of venue of any action, suit or proceeding arising out of this Agreement or the Transactions in the Delaware Courts
(subject to the provisions of Section 7.15), and hereby further irrevocably and unconditionally waives and agrees not to plead or claim in any such court that any such action, suit or proceeding brought in the Delaware Courts has been brought
in an inconvenient forum. 

  
 10 

 7.18 Notices. All notices, demands or other communications hereunder shall be deemed
to have been duly given and made if in writing and if served by personal delivery upon the Party for whom it is intended, if delivered by registered or certified mail, return receipt requested, or by a national courier service, or if sent by
facsimile (with receipt of confirmation of delivery) or delivered via e-mail, to the person at the address set forth below, or such other address as may be designated in writing hereafter, in the same manner, by such person: 

Spotify Technology S.A. 
 42-44 Avenue de la Gare 
 L-1610 Luxembourg 

Attention: General Counsel 

Email: 
 With a copy to (which
shall not constitute notice): 
 Spotify AB 

Birger Jarlsgatan 61, 4TR, 113 56 

Stockholm, Sweden 
 Attention:
General Counsel 
 and 

Latham & Watkins LLP 

885 Third Avenue 
 New York, New
York 10022 
 Attn: Gregory P. Rodgers 

Fax: (212) 751-4864 

Email: 
 The Noteholders: 

To the address or addresses set forth 

on Schedule A 
 With a copy
to (which shall not constitute notice): 
 Paul, Weiss, Rifkind, Wharton & Garrison LLP 

1285 Avenue of the Americas 
 New
York, New York 10019-6064 
 Attn:    Ariel J. Deckelbaum 

Fax:     (212) 492-0546 

Email:   
 Any such
notification shall be deemed delivered (i) upon receipt, if delivered personally, (ii) on the next business day, if sent by national courier service for next business day delivery or (iii) the business day on which confirmation of delivery
is received, if sent by facsimile or via e-mail. 

  
 11 

 7.19 No Construction Against Draftsperson. The Parties have participated jointly in
the negotiation and drafting of this Agreement. In the event an ambiguity or question of intent or interpretation arises, this Agreement shall be construed as if drafted jointly by the Parties, and no presumption or burden of proof shall arise
favoring or disfavoring any Party by virtue of the authorship of any of the provisions of this Agreement. 
 7.20 Releases. Each
Noteholder releases and discharges the Company and its affiliates, and each of their respective directors, officers, employees, agents and controlling persons, from any and all claims such Noteholder may have, now or in the future, arising out of or
related to the Exchanged Notes exchanged pursuant to this Agreement. 
 7.21 Purchase Agreement. Each Noteholder agrees not to agree
to any waiver or amendment to the Purchase Agreement without the prior written consent of the Company. 
 7.22 Specific Performance.
The Parties recognize, acknowledge and agree that the breach or violation of this Agreement by a Party would cause irreparable damage to the other Party or Parties and that none of the Parties has an adequate remedy at Law. Each Party shall
therefore be entitled, in addition to any other remedies that may be available, to obtain specific performance of the terms of this Agreement, and appropriate injunctive relief may be applied for and granted in connection therewith. A Party seeking
an order or injunction to prevent breaches of this Agreement or to enforce specifically the terms and provisions hereof shall not be required to provide, furnish or post any bond or other security in connection with or as a condition to obtaining
any such order or injunction, and each Party hereby irrevocably waives any right it may have to require the provision, furnishing or posting of any such bond or other security. If any action is brought by any Party to enforce this Agreement, the
other Parties shall waive the defense that there is an adequate remedy at Law. 
 7.23 Confidentiality. The Parties agree that the
terms of this Agreement may not be disclosed or referred to publicly or to any third party, except (i) in accordance with the prior written consent of the other Parties (which shall not be unreasonably withheld or delayed); (ii) as such
disclosure may be required law, court order, order of any administrative agency or regulation; (iii) to such Party’s outside law firms, accounting firms and other agents; (iv) as an exhibit to the Purchase Agreement, provided that
Schedule A is omitted and (v) in communications with other holders of the Notes. 
 7.24 Indebtedness. The Company
acknowledges and agrees that the Noteholders constitute the “Requisite Holders” under the terms of the Note as of the date hereof. From and after the date hereof, the Company covenants and agrees to not incur any indebtedness that would
constitute (or be treated for any purpose as) a “Convertible Senior Note” pursuant to the terms of the Note. 
 (Signatures on next
page) 

  
 12 

 IN WITNESS WHEREOF, the Parties hereto have executed this Exchange Agreement as of the date
first written above. 
  

			
	SPOTIFY TECHNOLOGY S.A.
	
	 /s/ Peter Grandelius

	Name: 	 	Peter Grandelius
	Title:	 	Associate General Counsel

 SIGNATURE PAGE TO EXCHANGE
AGREEMENT 

 IN WITNESS WHEREOF, the Parties hereto have executed this Exchange Agreement as of the date
first written above. 
  

			
	DF DALMATIAN HOLDINGS, LP

 
			
		
	By:	 	 /s/ Pat Robertson

			
	Name: 	 	Pat Robertson
	Title:	 	Authorized Signatory

 SIGNATURE PAGE TO EXCHANGE
AGREEMENT 

 IN WITNESS WHEREOF, the Parties hereto have executed this Exchange Agreement as of the date
first written above. 
  

			
	TAO CAYMAN LTD.

 
			
		
	By:	 	 /s/ Joshua Peck

			
	Name: 	 	Joshua Peck
	Title:	 	Vice President

 SIGNATURE PAGE TO EXCHANGE
AGREEMENT 

 IN WITNESS WHEREOF, the Parties hereto have executed this Exchange Agreement as of the date
first written above. 
  

			
	TAO SPECTRE, LLC

 
			
		
	By:	 	/s/ Joshua Peck

 
			
	Name: 	 	Joshua Peck
	Title:	 	Vice President

 IN WITNESS WHEREOF, the Parties hereto have executed this Exchange Agreement as of the date
first written above. 
  

			
	TOP III SPECTRE, LLC

 
			
		
	By:	 	/s/ Joshua Peck

 
			
	Name:	 	Joshua Peck
	Title:	 	Vice President

 SIGNATURE PAGE TO EXCHANGE
AGREEMENT 

 IN WITNESS WHEREOF, the Parties hereto have executed this Exchange Agreement as of the date
first written above. 
  

			
	TPG GROWTH III SPECTRE, L.P.
	
	By: TPG Growth III Cayman AIV GenPar, L.P.
its general partner
	
	By: TPG Growth III Cayman AIV GenPar Advisors, Inc.
its general partner

  

			
		
	By:	 	/s/ Michael LaGatta

 
			
	Name:	 	Michael LaGatta
	Title:	 	Vice President

 SIGNATURE PAGE TO EXCHANGE
AGREEMENT 

 IN WITNESS WHEREOF, the Parties hereto have executed this Exchange Agreement as of the date
first written above. 
  

			
	TPG GROWTH SPECTRE CO-INVEST, L.P.
	
	By: TPG Growth III Advisors, Inc.
its general partner

  

			
		
	By:	 	/s/ Michael LaGatta

 
			
	Name:	 	Michael LaGatta
	Title:	 	Vice President

 SIGNATURE PAGE TO EXCHANGE
AGREEMENT 

 IN WITNESS WHEREOF, the Parties hereto have executed this Exchange Agreement as of the date
first written above. 
  

			
	TPG OPPORTUNITIES PARTNERS FUND III
LTD

 
			
		
	By: 	 	 /s/ Joshua Peck

 

 
			
	Name:  Joshua Peck
	Title:    Vice President

 SCHEDULE A 

Noteholder: 
 Jurisdiction of Organization: 

Original Principal Amount of Notes Held: 
 Accrued Interest on
the Notes to the most recent PIK Interest Payment Due Date (October 1, 2017): 
 Outstanding Principal Balance of Notes Held: 

Accrued Interest on and after the most recent PIK Interest Payment Due Date (October 1, 2017) up to and including December 15, 2017: 

Note Obligations Amount Held: 
 Note Obligations Amount Subject
to Exchange (Amount of Exchanged Notes): 
 Aggregate Principal Amount of New Notes Received by the Noteholder after the Exchange: * 
 Number of Exchange Shares to be Issued: 

Address of Noteholder for Notices: 
  

	*	Assumes Closing Date will be December 15, 2017 (the “Assumed Closing Date”). In the event the Closing Date occurs after the Assumed Closing Date, the aggregate principal amount of New Notes received by
the Noteholder after the Exchange will be increased by the amount of any interest accrued in accordance with the terms of the Notes on and after the day immediately following the Assumed Closing Date up to and including the Closing Date. In the
event the Closing Date occurs before the Assumed Closing Date, the aggregate principal amount of New Notes received by the Noteholder after the Exchange will be decreased by the amount of any interest accrued in accordance with the terms of the
Notes on and after the day immediately following the Closing Date up to and including the Assumed Closing Date. 

 SCHEDULE B 

Closing Conditions under TME Subscription Agreement 

None of the conditions is satisfied as of the date of this Agreement. 

Conditions to Obligations of Each Party. The respective obligations of each Party to consummate the TME Shares Issuance and the Spotify Shares Issuance
shall be subject to the satisfaction or waiver (to the extent permitted by applicable Law) by each Party, at or prior to the Closing, of each of the following conditions: 

(i) No Governmental Body shall have enacted, issued, promulgated, enforced or entered any Law which is then in effect (whether temporary,
preliminary or permanent) and has the effect of enjoining, restraining, prohibiting or otherwise making the consummation of the transactions contemplated by this Agreement illegal (an “Injunction”). 

(ii) The Required Shareholder Approval shall have been obtained. 

(iii) The Restated Articles shall have been duly adopted by TME and shall be in full force and effect as of the Closing. 

(iv) The Shareholders Agreement shall have been duly executed and delivered by the Required Shareholders and shall be in full force and effect
as of the Closing. 
 Conditions to Obligations of the TME Parties. The obligations of the TME Parties to consummate the TME Shares Issuance and the
Spotify Shares Issuance shall be subject to the satisfaction or, to the extent permitted by applicable Law, waiver by TME, at or prior to the Closing, of each of the following additional conditions: 

(i) The representations and warranties of Spotify contained in Section 4.01, Section 4.02, Section 4.03(a),
Section 4.03(f), Section 4.03(g), Section 4.03(h), Section 4.05(c) and Section 4.18 shall be true and correct in all respects as of the date of this Agreement and as of the Closing Date (except for such representations and
warranties set forth therein that expressly speak as of a specified date, in which case such representations and warranties shall be true and correct in all respects as of such specified date), and (ii) the other representations and warranties
of Spotify contained in Article IV (A) that are qualified by materiality, Spotify Material Adverse Effect or similar materiality qualification contained therein shall be true and correct in all respects, and (B) that are not qualified by
materiality, Spotify Material Adverse Effect or similar materiality qualification contained therein, shall be true and correct in all material respects, in each case of clauses (A) and (B), as of the date of this Agreement and as of the Closing
Date (except for such representations and warranties set forth therein that expressly speak as of a specified date, in which case such representations and warranties shall be, in the case of clause (A), true and correct in all respects and, in the
case of clause (B), true and correct in all material respects, in each case as of such specified date). TME shall have received a certificate, dated as of the Closing Date, signed by an authorized representative of Spotify to the foregoing effect.

 (ii) The Spotify Parties shall have performed and complied in all material respects with all
agreements, covenants and obligations contained in this Agreement that are required to be performed or complied with by them at or prior to the Closing. TME shall have received a certificate, dated as of the Closing Date, signed by an authorized
representative of Spotify to the foregoing effect. 
 Conditions to Obligations of the Spotify Parties. The obligations of the Spotify Parties to
consummate the TME Shares Issuance and the Spotify Shares Issuance shall be subject to the satisfaction or, to the extent permitted by applicable Law, waiver by Spotify, at or prior to the Closing, of each of the following additional conditions:

 (i) The representations and warranties of TME contained in Section 3.01, Section 3.02, Section 3.03(a), Section 3.03(f),
Section 3.03(g), Section 3.03(h), Section 3.06(e) and Section 3.19 shall be true and correct in all respects as of the date of this Agreement and as of the Closing Date (except for such representations and warranties set forth
therein that expressly speak as of a specified date, in which case such representations and warranties shall be true and correct in all respects as of such specified date), and (ii) the other representations and warranties of TME contained in
Article III (A) that are qualified by materiality, TME Material Adverse Effect or similar materiality qualification contained therein shall be true and correct in all respects, and (B) that are not qualified by materiality, TME Material
Adverse Effect or similar materiality qualification contained therein shall be true and correct in all material respects, in each case of clauses (A) and (B), as of the date of this Agreement and as of the Closing Date (except for such
representations and warranties set forth therein that expressly speak as of a specified date, in which case such representations and warranties shall be, in the case of clause (A), true and correct in all respects and, in the case of clause (B),
true and correct in all material respects, in each case as of such specified date). Spotify shall have received a certificate, dated as of the Closing Date, signed by an authorized representative of TME to the foregoing effect. 

(ii) The TME Parties shall have performed and complied in all material respects with all agreements, covenants and obligations contained in
this Agreement that are required to be performed or complied with by them at or prior to the Closing. Spotify shall have received a certificate, dated as of the Closing Date, signed by an authorized representative of TME to the foregoing effect.

 Relevant Definitions: 
 This
SUBSCRIPTION AGREEMENT (this “Agreement”) is made as of November [●], 2017, by and among Tencent Music Entertainment Group, an exempted company with limited liability incorporated under the laws of the Cayman Islands
(“TME”), Tencent Music Entertainment Hong Kong Limited, a company incorporated under the laws of Hong Kong and a wholly-owned Subsidiary of TME (“TME Hong Kong” and, together with TME, the “TME
Parties”), Spotify Technology S.A., a public limited company (société anonyme) incorporated under the laws of Luxembourg, having its registered office at 42-44 avenue de la Gare, L-1610 Luxembourg, and registered with the Luxembourg Trade and Companies Register under number B 123 052 (“Spotify”), 

  
 2 

 and Spotify AB, a corporation incorporated under the laws of Sweden and a wholly- owned Subsidiary of
Spotify (“Spotify AB” and, together with Spotify, the “Spotify Parties”). Each of the TME Parties and the Spotify Parties is sometimes referred to herein, individually, as a “Party” and,
collectively with the other Parties, as the “Parties.” 
 “Required Shareholder Approval” shall mean
(i) the approval (by vote or written consent) of this Agreement and the transactions contemplated hereby by the holders of at least sixty-six and seven-tenths percent (66.7%) of the issued and outstanding TME Shares and (ii) the adoption
of the Restated Articles by special resolution in accordance with the Governing Documents of TME. 
 “Required
Shareholders” shall mean the holders of at least seventy-five percent (75%) of the issued and outstanding TME Shares (which holders must include Min River Investment Limited). 

“Restated Articles” shall mean the Third Amended and Restated Memorandum and Articles of Association of TME, substantially in
the form attached hereto as Exhibit C, to be adopted by the shareholders of TME on or prior to the Closing Date (it being understood and agreed that the Restated Articles adopted by the shareholders of TME can be different from the form of
Exhibit C attached hereto so long as such changes do not adversely affect the rights and obligations of any Spotify Party relative to the Restated Articles in the form of Exhibit C attached hereto or under the Other Transaction
Agreements). 
 “Securities Act” shall mean the U.S. Securities Act of 1933, as amended, and the rules and regulations
promulgated thereunder. 
 “Shareholders Agreement” shall mean the Second Amended and Restated Shareholders Agreement,
substantially in the form attached hereto as Exhibit D, to be entered into by TME and the other parties thereto on or prior to the Closing Date (it being understood and agreed that the Shareholders Agreement entered into by TME and the other parties
can be different from the form of Exhibit D attached hereto so long as such changes do not adversely affect the rights and obligations of any Spotify Party relative to the Shareholders Agreement in the form of Exhibit D attached hereto
or under the Other Transaction Agreements). 
 The issuance by TME, and the subscription by Spotify AB, of the Acquired TME Shares pursuant
to this Section 2.01 shall be referred to herein as the “TME Shares Issuance.” 
 The issuance by Spotify, and the
subscription by TME Hong Kong, of the Acquired Spotify Shares pursuant to this Section 2.02 shall be referred to herein as the “Spotify Shares Issuance.” 

  
 3

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