Document:

Exhibit 10.1

                                                                  Execution Copy

                               AMENDMENT AGREEMENT

      AMENDMENT AGREEMENT, dated June 16, 2003, by and among BRANDPARTNERS
GROUP, INC., a Delaware corporation with a principal place of business at 777
Third Avenue, 30th Floor, New York, New York ("BPTR"), WILLEY BROTHERS, INC., a
New Hampshire corporation with a principal place of business at Rochester, New
Hampshire (the "Company"); JAMES M. WILLEY of Rye, New Hampshire, individually
and THOMAS P. WILLEY of Stratham, New Hampshire, individually (collectively, the
"Employees" or the "Consultants," and individually an "Employee" or a
"Consultant"); James M. Willey as trustee of the JAMES M. WILLEY TRUST - 1995
and Thomas P. Willey as trustee of THE THOMAS P. WILLEY REVOCABLE TRUST OF 1998
(collectively the "Holders" and individually a "Holder"), and Nixon Peabody LLP
(the "Escrow Agent").

      WHEREAS, BPTR, the Company and each of the Holders and Employees entered
into an Agreement, dated May 15, 2003 (the "Original Agreement"), providing for
the amendment of certain terms and conditions of the Employment Agreements, SPA,
Term Notes, 24-Month Notes and Earn Out (as each of such terms is defined in the
Original Agreement) under certain conditions;

      WHEREAS, in connection with the Original Agreement, BPTR, the Company,
each of the Holders and Employees and the Escrow Agent have entered into an
Escrow Agreement, dated as of May 15, 2003 (the "Original Escrow Agreement"),
pursuant to which the Escrow Agent agreed to serve as escrow agent and hold the
Escrowed Property (as such term is defined in the Original Escrow Agreement) in
accordance with the terms and conditions set forth therein; and

      WHEREAS, BPTR, the Company and each of the Holders and Employees now wish
to extend the effectiveness of the Original Agreement and to amend certain terms
contained therein and in the Original Escrow Agreement.

      NOW, THEREFORE, in consideration of the mutual promises set forth herein,
and for other good and valuable consideration, the receipt and sufficiency of
which are hereby acknowledged, the parties agree as follows:

      1. Definition of Terms. Terms not otherwise defined herein shall have the
meanings ascribed to them in the Original Agreement.

      2. Extension of Effectiveness. The Original Agreement is hereby amended to
extend the latter date by which the Note Payments must be made in order to
trigger the Effectiveness from September 1, 2003 until October 1, 2003 (the
"First Extension"). Accordingly, the date "September 1, 2003" as it appears in
Sections 1.1, 10.5 and 10.8 of the Original Agreement and Section 3 of the
Original Escrow Agreement shall be deleted and the date "October 1, 2003"
inserted in place thereof. In addition, the date

<PAGE>

"September 3, 2003" as set forth in the last sentence of Section 1.1 of the
Original Agreement shall be deleted and the phrase "three (3) business days
following such date" inserted in place thereof.

      3. Consideration for First Extension. Contemporaneously with the execution
and delivery of this Amendment Agreement, BPTR will deliver or cause to be
delivered to each of the Holders a non-refundable payment in the amount of
$5,000 (the "First Extension Payments"). The parties acknowledge and agree that
the First Extension Payments constitute consideration for granting the First
Extension as described in Section 2 above, and shall not be applied to, set off
against, or in any manner result in any reduction of any payment obligations
pursuant to the 24-Month Notes, the Term Notes, or the Original Agreement,
including, without limitation, the Note Payments.

      4. Legal Fees. Contemporaneously with the execution and delivery of this
Amendment Agreement, BPTR will deliver or cause to be delivered to McLane, Graf,
Raulerson & Middleton a payment in the amount of $10,658.17, such payment
representing the payment in full of the legal fees and expenses incurred by the
Holders and Employees through the date hereof in connection with, relating to or
arising out of the negotiation, preparation, execution and delivery and
performance of the Original Agreement and the consummation of the transactions
contemplated thereby, as set forth in Section 10.5 of the Original Agreement.

      5. Option for Second Extension. The parties hereby agree that BPTR shall
have the right, at its option and without further action on the part of the
Holders, to further extend the First Extension from October 1, 2003 until
October 31, 2003 (the "Second Extension"), provided that (i) BPTR shall give the
Holders, with a copy to the Escrow Agent, written notice of its intent to
exercise its right to the Second Extension on or prior to September 15, 2003,
(ii) BPTR shall certify in such written notice that it has received a commitment
letter which provides for payment in full of the Note Payments and (subject to
satisfaction of customary closing conditions associated with the transactions
contemplated thereby) does not contain any contingencies which have not, as of
such date, been satisfied or waived, and (iii) BPTR shall deliver to each of the
Holders contemporaneously with the delivery of such notice an additional,
non-refundable payment in the amount of $5,000 (the "Second Extension
Payments"). In the event that BPTR elects to activate the Second Extension as
set forth above, the date "October 1, 2003" as it appears in Sections 1.1, 10.5
and 10.8 of the Original Agreement, as amended, and Section 3 of the Original
Escrow Agreement, as amended, shall be deemed deleted and the date "October 31,
2003" deemed inserted in place thereof without further action. In addition, in
the event that the Second Extension is activated by BPTR, the maturity date of
each of the 24-Month Notes shall be extended until October 31, 2003. The parties
acknowledge and agree that the Second Extension Payments constitute
consideration for granting the Second Extension as described above, and shall
not be applied to, set off against, or in any manner result in any reduction of
any other payment obligations pursuant to the 24-Month Notes, the Term Notes, or
the Original Agreement, including, without limitation, the Note Payments.

<PAGE>

      6. Term Sheet; No Required Consent. BPTR and the Company represent to the
Holders and Employees that (i) BPTR has received a term sheet which contemplates
satisfaction of the indebtedness to Fleet Capital Corporation and for the
payment in full of the Note Payments, and (ii) the execution, delivery and
performance of this Amendment Agreement by BPTR and the Company, including
without limitation the payment of the First Extension Payments and, if
applicable, the Second Extension Payments, does not require the consent of Fleet
Capital Corporation.

      7. Full Force and Effect. Except as otherwise amended hereby, the Original
Agreement and the Original Escrow Agreement shall remain in full force and
effect.

      8. Modification; Waiver; Severability; Counterparts; Facsimile Execution.
No modification or termination of this Agreement shall be valid unless such
modification or termination is in writing and signed by each of the parties
hereto. No waiver of any provision of this Agreement shall be valid unless in
writing and signed by the person or party against whom charged. The invalidity
or unenforceability of any particular provision of this Amendment Agreement
shall not affect the other provisions of this Amendment Agreement, and this
Amendment Agreement shall be construed as if the invalid or unenforceable
provision was omitted. This Amendment Agreement may be executed in any number of
counterparts, each of which shall be deemed an original instrument and all of
which together shall constitute a single document. Signatures and other longhand
notations transmitted by electronic facsimile shall be deemed to be original for
purposes of the construction and enforcement of this Amendment Agreement.

                                        3
<PAGE>

      IN WITNESS WHEREOF, the parties hereto have set their hands, duly
authorized where applicable, as of the date and year first above written.

                                     THOMAS P. WILLEY

                                     /s/ Thomas P. Willey
                                     -------------------------------------------

                                     JAMES M. WILLEY

                                     /s/ James M. Willey
                                     -------------------------------------------

                                     THE THOMAS P. WILLEY REVOCABLE
                                     TRUST OF 1998

                                     By: /s/ Thomas P. Willey
                                     -------------------------------------------
                                         Thomas P. Willey, Trustee

                                     JAMES M. WILLEY TRUST - 1995

                                     By: /s/ James M. Willey
                                     -------------------------------------------
                                         James M. Willey, Trustee

                                     BRANDPARTNERS GROUP, INC.

                                     By: /s/ Edward T. Stolarski
                                     -------------------------------------------
                                     Name: Edward T. Stolarski
                                     Title: Chairman and Chief Executive Officer

                                     WILLEY BROTHERS, INC.

                                     By:  James F. Brooks
                                     -------------------------------------------
                                     Name:  James F. Brooks
                                     Title:  Chief Operating Officer

                                        4
<PAGE>

Accepted and Agreed as to
  Sections 2 and 5 above:

NIXON PEABODY LLP, as Escrow Agent

By: /s/ James C. Hood
    ------------------------------------
    Name: James C. Hood
    Title: Partner

                                       5Exhibit 10.2

WAIVER , dated as of June 30, 2003 (this "Waiver")

BY AND AMONG

(1)   BRANDPARTNERS GROUP, INC., a Delaware corporation ("BPG");

(2)   WILLEY BROTHERS INC., a New Hampshire corporation ("Willey",  and together
      with BPG, individually a "Company" and collectively, the "Companies"); and

(3)   CORPORATE MEZZANINE II, L.P., a British Virgin Islands limited partnership
      ("CMII").

WHEREAS,  the Companies and CMII are parties to a certain  Subordinated Note and
Warrant  Purchase  Agreement  dated as of  October  22,  2001 as amended by that
certain  Amendment  No. 1 and Waiver  dated as of May 14, 2002 and that  certain
Amendment  No. 2 and  Waiver  dated as of  August  9, 2002 and as waived by that
certain Waiver,  dated as of March 31, 2003 (the "Purchase  Agreement") pursuant
to which (i) Willey has issued and sold to CMII a subordinated  promissory  note
(the  "Note")  in the  original  principal  amount  of  $5,000,000  with a final
maturity of October  22,  2008 and (ii) BPG has issued and sold to CMII  certain
warrants for the purchase of 450,000 shares of common stock of BPG; and

WHEREAS, Willey has requested that CMII waive certain provisions of the Purchase
Agreement as specified herein, and BPG has joined in the request; and

WHEREAS,  CMII is willing to waive certain provisions of the Purchase Agreement,
but only on the terms and conditions set forth in this Waiver.

NOW, THEREFORE, for good and valuable consideration, the receipt and sufficiency
of which is hereby acknowledged, the parties hereto agree as follows:

      1.  Definitions.  Capitalized  terms  used in this  Waiver  shall have the
meanings given them in the Purchase Agreement unless otherwise defined herein.

      2. Affirmation of Original Purchase  Agreement.  Willey  acknowledges that
each of the Purchase Agreement and the Note is a valid and binding obligation of
the Companies,  in the case of the Purchase Agreement and of Willey, in the case
of the Note, enforceable against the Companies or Willey, as the case may be, in
accordance with its terms.

      3. Waivers.  CMII hereby waives compliance with the covenants set forth in
Section  8.3(a),  Section  8.3(b),  Section  8.3(c)  and  Section  8.3(d) of the
Purchase Agreement as at, or for the applicable period ending on June 30, 2003.

      Anything  herein  to the  contrary  notwithstanding,  (i)  CMII's  waivers
contained in this Section 3 are subject to the  satisfaction  of the  conditions
set forth in Section 4 hereof,  (ii) such  waivers  only  apply to the  specific
violations  and  provisions  noted above and (iii)  Willey is required to comply
with the provisions noted above, as amended by this Waiver,  at all times in the
future.

      4. Conditions to CMIII's  Obligations.  The waivers contained in Section 3
hereof (i) shall not become  effective until the date (the "Effective  Date") on
which CMII shall have executed and  delivered a  counterpart  of this Waiver and
CMII shall have received a counterpart of this Waiver  executed and delivered by
each  Company  and (ii) shall  remain in effect  only so long as each of (x) the
Senior  Credit  Agreement  and (y) the Purchase  Agreement  shall remain in full
force and effect.

                                      -1-
<PAGE>

      5. Reimbursement of Expenses.  Willey will pay all out-of-pocket expenses,
costs and charges incurred by CMII (including  reasonable fees and disbursements
of  counsel) in  connection  with the  preparation  and  implementation  of this
Waiver, and all documents executed

      6. Senior Credit Agreement  Amendment.  Section 8.2 of the Sixth Amendment
and Waiver  Agreement to the Senior Credit  Agreement dated as of March 18, 2003
(the "Sixth Amendment"),  provides certain restrictions on the ability of Willey
to make  payments of principal  of and interest on the Notes.  This will confirm
that CMII does not consent to the  provisions  of such section 8.2 to the extent
such provisions may be inconsistent with the Subordination Agreement. By signing
below,  Willey confirms and agrees that it will make payments under the Notes to
the extent required by the terms of the Notes and permitted by the Subordination
Agreement.

      7. Purchase Agreement and Note to Remain in Force.  Except as specifically
provided herein,  the Purchase Agreement and the Note shall remain in full force
and effect and are in all respects hereby ratified and affirmed.  From and after
the  Effective  Date,  all  references  in  the  Purchase   Agreement  to  "this
Agreement",  "hereof" or "herein" or the like,  and all  references in the other
Transaction  Documents  to the Purchase  Agreement,  shall mean and refer to the
Purchase Agreement as waived hereby.

      8. Successors and Assigns. The Agreement shall inure to the benefit of and
be binding upon the parties hereto and their successors and assigns.

      9.  Counterparts.  This Waiver may be executed  in  counterparts,  each of
which shall  constitute  an original  and all of which,  taken  together,  shall
constitute one and the same agreement.

      10. Headings. The headings in this Waiver are for convenience of reference
only and shall not limit or otherwise affect the meaning hereof.

      11.  No  Implied  Waivers.  No  failure  or  delay  on the part of CMII in
exercising any power or right hereunder  shall operate as a waiver thereof,  nor
shall any single or partial  exercise  of any such right or power  preclude  any
other or further  exercise  thereof or the  exercise of any other right or power
hereunder or under the Original Purchase  Agreement or the Note. No modification
or waiver  of any  provisions  of this  Waiver  shall in any event be  effective
unless  the  same  shall be in  writing  and  signed  by  CMII,  and  then  such
modification, waiver or consent shall be effective only in the specific instance
and for the purpose for which given.

      12.  Governing  Law.  This Waiver  shall be governed by and  construed  in
accordance with the laws of the State of New York,  without regard to principles
of conflicts of law other than Section 5-1401 of the General  Obligations Law of
the State of New York.

      13. Jurisdiction; WAIVER OF RIGHT TO JURY TRIAL. Each party to this Waiver
hereby  irrevocably agrees that any legal action or proceeding arising out of or
relating to this Waiver or any agreements or  transactions  contemplated  hereby
may be brought  in the courts of the State of New York  located in New York City
or of the United  States of America  for the  Southern  District of New York and
hereby expressly  submits to the personal  jurisdiction and venue of such courts
for the purposes  thereof and expressly  waives any claim of improper  venue and
any claim  that  such  courts  are an  inconvenient  forum.  TO THE  EXTENT  NOT
PROHIBITED BY APPLICABLE  LAW WHICH CANNOT BE WAIVED,  EACH PARTY HEREBY WAIVES,
AND  COVENANTS  THAT IT WILL NOT ASSERT  (WHETHER  AS  PLAINTIFF,  DEFENDANT  OR
OTHERWISE),  ANY RIGHT TO TRIAL BY JURY IN ANY FORUM IN  RESPECT  OF ANY  ISSUE,
CLAIM,  DEMAND,  ACTION,  OR CAUSE OF ACTION  ARISING  OUT OF OR BASED UPON THIS
WAIVER OR THE SUBJECT  MATTER

                                      -2-
<PAGE>

HEREOF.  EACH OF THE PARTIES HERETO  ACKNOWLEDGES THAT THIS WAIVER IS A MATERIAL
INDUCEMENT TO ENTER INTO A BUSINESS  RELATIONSHIP,  THAT EACH HAS ALREADY RELIED
ON THIS WAIVER IN ENTERING INTO THIS TRANSACTION, AND THAT EACH WILL CONTINUE TO
RELY ON THIS WAIVER IN ITS RELATED FUTURE DEALINGS.

      14.  Severability.  In the  event  that any one or more of the  provisions
contained  herein,  or the  application  thereof  in any  circumstance,  is held
invalid,  illegal or unenforceable in any respect for any reason,  the validity,
legality and  enforceability of any such provision in every other respect and of
the remaining  provisions  hereof shall not be in any way  impaired,  unless the
provisions held invalid, illegal or unenforceable shall substantially impair the
benefits of the remaining provisions hereof.

                                      -3-
<PAGE>

IN WITNESS WHEREOF,  the parties have caused this Waiver to be duly executed all
as of the day and year first above written.

BRANDPARTNERS GROUP, INC.

By: /s/ Edward T. Stolarski
    -------------------------------------------
    Name: Edward T. Stolarski
    Title: Chairman and Chief Executive Officer

WILLEY BROTHERS, INC.

By: /s/ James F. Brooks
    -------------------------------------------
    Name: James F. Brooks
    Title: Chief Operating Officer

CORPORATE MEZZANINE II, L.P.

By: /s/ Hamad Abdulaziz Al Sagar
    -------------------------------------------
    Name: Hamad Abdulaziz Al Sagar
    Title: Director

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