Document:

Exhibit 4.31

Exhibit 4.31

[Note: Translation from the original agreement written in Chinese]

Execution Copy

Fifth Amended and Restated Loan Agreement

The Fifth Amended and Restated Loan Agreement is executed on June 11, 2010 by the following each
parties.

eLong, Inc (hereinafter “Party A”)

Legal Address: 4th Floor, Hutchence David Century Garden, George Town, Grand

Cayman, Cayman Islands

Guangfu Cui (hereinafter “Party B”)

Residence: No.1, XiangHongqi Street, Haidian District, Beijing

ID No.: 110108196902010857

Whereas:

	1	 	Party A is a company registered in Cayman Islands; Party B is a citizen of the People’s
Republic of China. Party B holds 100% equity interest in Beijing Asia Media Interactive
Advertising Co., Ltd. (hereinafter “Beijing Asia Media”). eLongNet Information Technology
(Beijing) Co., Ltd. (hereinafter eLongNet Technology)is a wholly foreign owned enterprise
registered and validly existing under the laws of PRC. eLongNet Technology is a wholly owned
Company of Party A.

	2	 	Party A, Party B, and Yue Justin Tang, who formerly held a 75% equity interest in Beijing Asia Media,
signed an Fourth amended and restated loan agreement on December 28th, 2007. Under the
foresaid agreement, Party A provided Party B and Yue Justin Tang with a loan totaling RMB
500,000, of which RMB125, 000 was made to Party B, and RMB 375,000 to Yue Justin Tang.

	3	 	According to the Share and Debt Transfer Agreement signed between Party B and Yue Justin Tang
on June 11, 2010, Party B is assigned a 75% equity interest in Beijing Asia Media by Yue
Justin Tang and all rights and obligations relating to Beijing Asia Media incurred from Yue
Justin Tang. Party B currently holds100% equities of Party B as the result of the assignment.

	4	 	To reflect the transfer of all rights and obligations in Beijing Asia Media to Party B, Party
A and Party B hereby make this amendment and restatement to the Fourth Amended and Restated
Loan Agreement dated December 28st, 2007.

NOW THEREFORE, Party A and Party B through friendly negotiations hereby agree to and abide by this
agreement (hereinafter referred to as “This agreement”) as follows:

	1	 	Party A agrees to provide Party B with a loan totaling RMB500,000 in accordance with the
terms and conditions under the Agreement.

	2	 	Party B agrees that such loan shall be used only as registered capital for Beijing Asia Media
or to be invested in Beijing Asia Media in other forms. The loan shall not be used for any
other purpose without written consent of Party A.

	3	 	The preconditions of the Loan provided by Party A to Party B:

	(1)	 	Party B and eLongNet Technology have formally executed an Equity Interest Pledge Agreement,
according to which Party B agree to pledge all their equity interest in Beijing Asia Media to
eLongNet Technology.

	(2)	 	Party A and Party B have executed an Exclusive Purchase Right Agreement, according to which
Party B grant Party A an right to purchase all or part of equity interest in Beijing Asia
Media to the extend permitted by laws of PRC.

 

 

 

	(3)	 	The above-mentioned Equity Interest Pledge Contract and Exclusive Purchase Contract are in
full effectiveness, there is no event of default and all relevant filing
procedures, approval, authorization, registration and governmental proceedings have been
obtained or completed (if needed).

	(4)	 	The representations and warranties of Party B under Section 9 are true, complete, correct and
not-misleading.

	(5)	 	Party B is not in breach of any of its commitments under Section 10 and Section 11. There is no
existing or foreseeable event that may affect Party B’s performance of the obligations
hereunder.

	4	 	Party A and Party B hereby agree and confirm that, under preconditions permitted by the
Chinese laws and within scope allowed in the Chinese laws, Party A has the rights but not
the obligation to buy or designate other persons (legal person or natural person) to purchase all
or partial equity interests of Party B (the “Purchase Right”) in Beijing Asia Media, provided
that Party A notifies Party B on purchase of equity interests in writing. Once Party A has
issued the written notice on executing the purchase right, Party B will immediately transfer
their equity interests in Beijing Asia Media to Party A or any other person as designated by
Party A at original investment price or other prices as agreed by Party A. Party A and Party
B, agree to sign an exclusive purchase right agreement in light of the said matters.

	5	 	Party B agree that, when they transfer their Equity Interest in Beijing Asia Media to Party A
or the person designated by Party A. according to the exclusive purchase contract, any
proceeds raised from the transfer shall be paid promptly to Party A as the refund of the loan
under the Agreement.

	6	 	All parties agree and confirm that, the loan under the Agreement shall be deemed as the loan
without interest. In the event that an appraisal of the equity interest is required by the
relevant laws when the transfer stipulated in section 4 has occurred, and the equity interest
transfer price is higher than the principle of loan according to the appraisal result, the
exceeding part shall be paid back to Party A as the cost occupied by the interest of the loan
or the capital burdened by Party A.

	7	 	Term for the loan hereunder is ten (10) years and can be extended upon written agreement of
parties hereto. But during the term or extended term of such loan, Party B shall refund the
loan to Party A ahead of the loan term or the extended loan term, if any of the following
events occurs:

	(1)	 	Party B quits from or is dismissed by Party A or its affiliates;

	(2)	 	Party B becomes deceased or becomes a person without capacity or with limited capacity for
civil acts;

	(3)	 	Party B commits a crime or is involved in a crime;

	(4)	 	Any other third party claim more than RMB100,000 against Party B;

	(5)	 	As permitted by PRC law, Party A or other designated by Party A may invest in the advertising
service business or other business of Beijing Asia Media, and according to the Exclusive
Purchase Contract, Party A shall issue a written notification to the Party for the purchase of
Beijing Asia Media’s equity interest and perform the right of purchase.

	(6)	 	When the loan is due, the corresponding borrower (or its successor or transferee) shall
transfer its equity interest in Beijing Asia Media to the person designated by Party A
promptly (or to Party A, provided that it is permitted under the laws of PRC). Any proceeds
raised from the transfer shall be paid to Party A as the refund of the loan and the right as
well as the obligation under the Agreement shall terminate simultaneously.

	8	 	Party A represents and warrants to Party B that, on the execution date of the Agreement,

	(1)	 	Party A is a company registered in Cayman Islands and validly existing under the laws of it.

	(2)	 	Subject to its business scope, constitution and other organizational documents, Party A has
the full right and power and has obtained all necessary and appropriate approval and
authorization to execute and perform this Agreement;

	(3)	 	The execution and the performance of this Agreement shall not be against any enforceable and
effective laws and regulations, governmental approval, authorization and notification, other
government documents and any contracts executed with, or commitments made to, any third party;
and

	(4)	 	This Agreement shall constitute the legal, valid and binding obligations of Party A, which is
enforceable against Party A in accordance with its terms upon its execution.

 

 

 

	9	 	Party B represents and warrants to Party A that, from the execution date of this Agreement
until the date this Agreement terminates,

	(1)	 	Beijing Asia Media is a limited liability company registered and validly existing under the
laws of PRC. Party B is the shareholders of Beijing Asia Media;

	(2)	 	Subject to the constitution and other organizational documents of Beijing Asia Media, Party B
has full right and power and has obtained all necessary and appropriate approval and
authorization to execute and perform this Agreement;

	(3)	 	Party B shall not execute and perform this Agreement against any enforceable and effective
laws and regulations, governmental approval, authorization and notification, or other
government documents and any contracts executed with, or commitments made to, any third party;

	(4)	 	This Agreement shall constitute the valid and legally enforceable obligations of Party B.

	(5)	 	Party B has paid contribution in full for its equity in Beijing Asia Media in accordance with
applicable laws and regulations and has acquired capital contribution verification report
issued by the qualified accounting firm;

	(6)	 	Party B neither create pledge, mortgage or any other security, nor make third party any offer
to transfer their equity held on Beijing Asia Media, nor make acceptance for the offer of any
third party to purchase their equity, nor execute agreement with any third party to transfer
the equities of Party B, except the terms of the Equity Pledge Contract;

	(7)	 	There are no disputes, lawsuit, arbitration, administrative or other proceedings related to
the equities of Beijing Asia Media held by Party B, or any threatened disputes, lawsuit,
arbitration, administrative or other proceedings involving Party B and/or the equities held by
Party B; and

	(8)	 	Beijing Asia Media has completed all governmental approval, authorization, license,
registration, filing and otherwise necessary to carry out the business subject to its business
license and to possess its assets.

	10	 	Party B agrees that it shall, during the term of this Agreement,

	(1)	 	Not sell, transfer, mortgage, dispose of in any other way, or create other security interest
on, any of its legal right of equity or equity interest in Beijing Asia Media without Party
A’s prior written consent, except the terms of the Agreement;

	(2)	 	Without Party A’s prior written consent, not to consent, support or execute any resolution in
the shareholders’ meeting of Beijing Asia Media for the sale, transfer, mortgage, any other
disposal of Beijing Asia Media’s legal right of equity or equity interest or to create any
other security interest of Beijing Asia Media’s legal right of equity or equity interest,
except that the counter party is Party A or those designated by Party A;

	(3)	 	Without Party A’s prior written consent, not to consent, support or execute any resolution in
the shareholders’ meeting of Beijing Asia Media for the merge or combination with, buy or
investment in, any person;

	(4)	 	Promptly inform Party A of the pending or threatened suit, arbitration or regulatory
procedure concerning the equity interest of Beijing Asia Media;

	(5)	 	Execute all necessary or appropriate documents, take all necessary or appropriate action and
bring all necessary or appropriate lawsuit or make all necessary and appropriate defending
against all claims, in order to maintain the ownership of Beijing Asia Media for all its
assets;

	(6)	 	Do nothing that may materially affect the assets, business and liabilities of Beijing Asia
Media without Party A’s prior written consent;

	(7)	 	Appoint any person to be the director of Beijing Asia Media subject to Party A’s request;

	(8)	 	Transfer promptly and unconditionally, at once, all of the Equity Interest of Beijing Asia
Media to Party A or representative designated by Party A, subject to the requesting of the
then holding company of Party A, provided that such transfer is permitted under the laws of
PRC;

	(9)	 	Not require Beijing Asia Media to issue dividends or allocate its allocable profits to Party
B;

	(10)	 	Once Party B transfers the equity interest in Beijing Asia Media to Party A or the
representative designated by Party A, Any proceeds raised from the transfer shall be refund to
Party A promptly.

	(11)	 	Comply strictly with the terms of this Agreement, and Exclusive Purchase Contract, fully
perform all obligations under such contracts and do nothing affecting the validity and
enforceability of such contracts.

	11	 	Party B, as the only shareholder of Beijing Asia Media, agrees that it shall cause Beijing
Asia Media, during the term of this Agreement,

	(1)	 	Not to supply, amend or modify its articles of constitution, to increase or decrease its
registered capital, or to change its capital structure in any way without Party A’s prior
written consent;

	(2)	 	Subject to good financial and business rules and practices, to maintain and operate its
business and handle matters prudently and effectively;

 

 

 

	(3)	 	Not to sell, transfer, mortgage, dispose of in any other way, or to create other security
interest on, any of its assets, business or legal right to collect interests without Party A’s
prior written consent;

	(4)	 	Without Party A’s prior written consent, not to create, succeed to, guarantee or permit any
debt, except (i) the debt arising in the course of the ordinary or daily business operation,
but not arising from the loan, and (ii) the debt being reported to Party A or having approved
Party A in writing;

	(5)	 	To operate persistently all the business of Beijing Asia Media and to maintain the value of
its assets;

	(6)	 	Without Party A’s prior written consent, not to execute any material contracts (during this
stage, a contract will be deemed material if the value of it exceeds RMB100, 000) except those
executed during the ordinary course;

	(7)	 	To provide information concerning all of its operation and financial affairs subject to Party
A’s request;

	(8)	 	Not to merge or combine with, buy or invest in, any other person without Party A’s prior
written consent;

	(9)	 	Without Party A’s prior written consent, not to issue dividends to each shareholder in any
form, however, Beijing Asia Media shall promptly allocate all its allocable profits to each of
its shareholders upon Party A’s request;

	(10)	 	To inform promptly Party A of any pending or threatened suit, arbitration or regulatory
procedure concerning the assets, business or income of Beijing Asia Media;

	(11)	 	To execute all necessary or appropriate documents, to take all necessary or appropriate
action and to bring all necessary or appropriate lawsuit or to make all necessary and
appropriate defending against all claims, in order to maintain the ownership of Beijing Asia
Media for all its assets;

	(12)	 	To comply strictly with the terms under the technical service Contract and other contracts,
fully perform all obligations under such contracts and do nothing affecting the validity and
enforceability of such contracts.

	(13)	 	Party B further agrees that, they shall pledge all their equity interest in Beijing Asia
Media to eLongNet Technologies for the warrant of the payment obligation of Beijing Asia Media
under the technical service Contract. Party B shall handle procedures for the registrations of
the pledge at the company registration authority promptly after execute the Agreement.

	12	 	The Agreement is effective to all the parties and their inheritor or transferee, and executed
only for the interest of them. Without the other party’s prior written consent, any party
shall not transfer, pledge or transfer in any other way the right, interest or obligation
under the Agreement.

	13	 	The execution, validity, interpretation, performance, modification, termination and
settlement of disputes of this Agreement shall be governed by the laws of PRC.

	14	 	Arbitration

	(1)	 	Any dispute, conflict or claim arising from the agreement or relating with the agreement
(including any issue relating with the existence, validity or termination of the agreement)
should be submitted to China International Economic and Trade Arbitration Commission (the
“Arbitration Commission”). Arbitration Commission shall conduct arbitration in accordance with
the current effective rules of Arbitration application. The arbitration award shall be final
and binding upon both parties.

	(2)	 	Arbitration place shall be in Beijing, PRC.

	(3)	 	Arbitration language shall be Chinese.

	(4)	 	The arbitral panel shall be composed of three arbitrators. Both parties should respectively
appoint a arbitrator, the chairman of the court of arbitration shall be appointed by both
parties through consultation. In case both parties do not coincide in opinion of the person
selected for the chief arbitrator within twenty days from the date of their respectively
appoint an arbitrator, the director of Arbitration Commission shall have right to appoint the
chief arbitrator. The chief arbitrator shall not be Chinese citizen or United State citizen.

	(5)	 	Both parties agreed that the court of arbitration established according to the regulation
shall have right to provide actually performed relief on the proper situation according with
China’s Law (including but not being limited to the Contract Law of the People’s Republic of
China). For the avoidance of doubt, both parties further that any court having jurisdiction
(including China’s Court) shall carry out the arbitral award of actual performance issued by
the court of arbitration.

 

 

 

	(6)	 	Both parties agreed to conduct arbitration in accordance with this regulation, and
irrepealably waive the right to appeal, reexamine or prosecute to national court or other
administration of justice
in any form, and the precondition shall be that the aforesaid waiver is effective. However the
waiver of both parties does not include any post-arbitration injunction, post-arbitration
distress warrant or other command issued by any court having jurisdiction (including PRC Court)
for terminating the arbitration procedure or carrying out any arbitral award.

	15	 	This Agreement shall be executed as of the date first set forth above, and become effective
upon the completion of the transfer of 75% equity interest of Beijing Asia Media to Party B.

	16	 	Party B will not cancel or terminate this Agreement under any circumstance, except (1) Party
A committed gross negligence, fraud or other serious illegal act, or (2) Party A becomes
bankrupt or insolvent;

	17	 	No amendment or change is permitted unless with written agreement from parties to this
agreement. Any outstanding issues of this agreement, if any, shall be supplemented by parties
hereto through signing a written agreement. Any amendment, change and supplement executed by
all the parties and any appendix of this Agreement shall be the indispensable part of this
Agreement.

	18	 	This Agreement is the complete agreement of the transaction stipulated in this Agreement and
it will replaced all the oral negotiation or written opinion for this transaction heretofore.

	19	 	This Agreement is divisible and any invalid or unenforceable clause of this Agreement will
not affect the effectiveness and enforceability of other clause of this Agreement.

	20	 	The business, operation, financial affairs and other confidential documents concerning any
party of this Agreement are confidential data. All the parties shall strictly protect and
maintain the confidentiality of all such confidential data acquired from The Agreement or from
the performance of The Agreement.

	21	 	This Agreement is in duplicate and each Party holds one copy. Each original has the same
legal effect.

(No text hereunder)

IN WITNESS WHEREOF, Parties to this Agreement or through their duly authorized representatives
have executed this Agreement as of the date first written above in Beijing.

Party A: eLong, Inc.

	 	 	 	 	 

	Authorized Representative (Signature):

	 	/s/ Sami Farhad
 

	 	 

Party B: Guangfu Cui

	 	 	 	 	 

	Signature:

	 	/s/ Guangfu CuiExhibit 4.32

Exhibit 4.32

[Note: Translation from the original agreement written in Chinese]

Execution Copy

Fifth Amended and Restated Equity Interests Pledge Agreement

This Fifth Amended and Restated Equity Interests Pledge Agreement (the “Agreement”) is entered into
on the day of June 11, 2010 by and between the following parties:

Pledgee: eLongNet Information Technology (Beijing) Co., Ltd.

Address: 10 Jiuxianqiao Road, Chaoyang District, Beijing

Legal Representative: Justin Tang

Pledgor: Guangfu Cui

ID No.: 110108196902010857

Address: No.1, XiangHongqi Street, Haidian District, Beijing

WHEREAS,

	(1)	 	Beijing Asia Media Interactive Advertising Co., Ltd. (hereinafter “Beijing Asia Media”) is a
company registered under the laws of the People’s Republic of China (hereinafter
“China”). Beijing Asia Media is qualified to engage in the adverting
business;

	(2)	 	Pledgee and Beijing Asia Media entered into an Exclusive Advertising Technical Consulting and
Services Agreement, dated February 1, 2001, a Supplementary Agreement of Exclusive Advertising
Technical Consulting and Services Agreement, dated August 22, 2003, and an amended and
restated Service Agreement, dated July 20, 2004, (hereafter, the “Service Agreement”), in
which the Pledgee agreed to have the exclusive right to provide Beijing Asia Media with
advertising technical services and operating technical services for advertising on
www.elong.com;

	(3)	 	The Pledgee and Beijing Asia Media signed an Trademark License Agreement (“Trademark License
Agreement”) on July 20, 2004, according to which the Pledgee agrees that Beijing Asia Media
shall use certain trademarks;

	(4)	 	The Pledgee and Beijing Asia Media entered into a Fifth Amended and Restated Business
Operation Agreement (“Business Operation Agreement”) on June 11, 2010. According to the
agreement, Beijing Asia Media agrees not to conduct any business which is likely to have a
material effect on the capital, debt or rights of the Pledgee, without the prior written
consent of the Pledgee;

	(5)	 	According to the Share and Debt Transfer Agreement signed between the Pledgor and Yue Justin Tang,
who formerly held 75% Equity of Beijing Asia Media, on June 11th, 2010, the Pledgor shall be assigned
the 75% equity interest of Yue Justin Tang in Beijing Asia Media and all rights and obligations relating to the
investment of Yue Justin Tang in Beijing Asia Media, and Pledgor
currently holds 100% equities of Beijing Asia Media as the result of
the transfer;

	(6)	 	In order to ensure that Beijing Asia Media performs its obligations of payment for the
internet advertising technical service and technical service and software license provided by
the Pledgee under provisions of the service agreement, and obligations related with the
Pledgee in “Trademark License Agreement” and “Business Operation Agreement” and to reflect the
Pledgor’s succession to the Fourth Amended and Restated Equity Interest Pledge Agreement
signed between the Pledgee and Yue Justin Tang on December 28th, 2007, the Pledgor and the Pledgee
intend to make a fifth amendment and restatement to the equity interest pledge agreement
as stated herein and the Pledgor is willing to pledge all of its equity interest in Beijing
Asia Media as pledge security.

 

 

 

Therefore the Pledgee and the Pledgor through mutual negotiations hereby enter into this Agreement
based upon the following terms:

	1.	 	Definitions and Interpretation

Unless otherwise provided in this Agreement, the following terms shall have the following meanings:

	1.1	 	Pledge means the full content of Article 2 hereunder

	1.2	 	Equity Interest means all equity interests in Beijing Asia Media legally held by the Pledgor.

	1.3	 	Rate of Pledge means the ratio between the value of the pledge under this Agreement and the
exclusive technical consulting and service fees under the Service Agreement.

	1.4	 	Term of Pledge means the period provided for under Article 3.2 hereunder.

	1.5	 	Event of Default means any event in accordance with Article 7.1 hereunder.

	1.6	 	Notice of Default means the notice of default issued by the Pledgee in accordance with this
Agreement.

	2.	 	Pledge

	2.1	 	The Pledgor agrees to pledge all its equity interest in Beijing Asia Media to the Pledgee.
Pledge under this Agreement refers to the rights owned by the Pledgee who shall be entitled to
have priority in receiving payment by the evaluation or proceeds from the auction or sale of
the equity interests pledged by the Pledgor to the Pledgee.

	3.	 	Rate of Pledge and Term of Pledge

	3.1	 	The rate of Pledge

3.1.1 The rate of pledge shall be 100%

	3.2	 	The term of Pledge

3.2.1 This Agreement shall take effect as of the date when the equity interests under this
Agreement are recorded in the Register of Shareholder of Beijing Asia
Media. The term of the Pledge is the
same with the term of Service Agreement. After the signing of this Agreement, the parties shall register the pledge with the Administration of Industry and Commerce where Beijing Asia Media is registered.

3.2.2 During the period, the Pledgor shall be entitled to dispose of the Pledge in accordance
with this Agreement in the event that Beijing Asia Media fails to pay exclusive advertising
technical Consulting and service fee or software license in accordance with the Service
Agreement or fails to perform the obligations of “Trademark License Agreement” or “Business
Operation Agreement”.

	4.	 	Physical Possession of Documents

	 	4.1	 	During the term of Pledge under this Agreement, the Pledgor shall deliver the
physical possession of the Certificate of Payment of Registered Capital and the Shareholder’s Register
of Beijing Asia Media to the Pledgee within one week as of the date of conclusion of this
Agreement.

	 	4.2	 	The Pledgee shall be entitled to collect the dividends from the equity interests.

	 	4.3	 	The pledge of in this Agreement shall be record in the shareholder’s register.

 

 

 

	5.	 	Representations of the Pledgor

	5.1	 	The Pledgor is the legal owner of the equity interests.

	5.2	 	The Pledgor has not pledged or encumbered the equity interests to any other person except for
the Pledgee.

	6.	 	Warranties and Guarantee of the Pledgor

	6.1	 	During the effective term of this Agreement, the Pledgor covenants to the Pledgee that the
Pledgor shall:

6.1.1 Not transfer or assign the equity interests, create or permit to create any pledges,
which may have an adverse effect on the rights or benefits of the Pledgee without prior
written consent from the Pledgee; unless the two parties have agreed otherwise.

6.1.2 Comply with and implement laws and regulations with respect to the pledge of rights,
present to the Pledgee the notices, orders or suggestions with respect to the Pledge issued or
made by the competent authority within five days upon receiving such notices, orders or
suggestions and comply with such notices, orders or suggestions, or object to the foregoing
matters at the reasonable request of the Pledgee or with consent from the Pledgee.

6.1.3 Promptly notify the Pledgee of any events or any received notices which may affect the
Pledgor’s equity interest or any part of its right, and any events or any received notices
which may change the Pledgor’s any covenant and obligation under this Agreement or which may
affect the Pledgor’s performance of its obligations under this Agreement.

	6.2	 	The Pledgor agrees that the Pledgee’s right of exercising the Pledge obtained from this
Agreement shall not be suspended or hampered through legal procedure by the Pledgor or any
successors of the Pledgor or any person authorized by the Pledgor or any other person.

	6.3	 	The Pledgor warrants to the Pledgee that in order to protect or perfect the security over the
payment of the technical consulting and service fees under the Service Agreement, the Pledgor
shall execute in good faith and cause other parties who have interests in the pledge to
execute all the title certificates, agreements, and or perform and cause other parties who
have interests to take action as required by the Pledgee and make access to exercise the
rights and authorization vested in the Pledgee under this Agreement.

	6.4	 	Execute all the documents with respect to the changes of certificate of equity interests with
the Pledgee or the person (natural person or legal entity) designed by the Pledgee, and
provides all the notices, orders and decisions regarded as necessary by the Pledgee with the
Pledgee within the reasonable time.

	6.5	 	The Pledgor warrants to the Pledgee that the Pledgor will comply with and perform all the
guarantees, covenants, agreements, representations and conditions for the benefits of the
Pledgee. The Pledgor shall compensate all the losses suffered by the Pledgee for the reasons
that the Pledgor does not perform or fully perform their guarantees, covenants, agreements,
representations and conditions.

	7.	 	Default

	7.1	 	The following events shall be regarded as the event of default:

7.1.1 Beijing Asia Media fails to make full payment of the exclusive technical consulting and
service fees and software license fees as scheduled under the Service Agreement; or fails to
perform the obligation of “Trademark License Agreement” or “Business Operation Agreement”.

7.1.2 The Pledgor makes any material misleading or fraudulent representations or warranties
under Article 5 herein, and/or the Pledgor is in violation of any warranties under Article 6
herein;

7.1.3 The Pledgor violates the covenants under any of the Articles herein;

 

 

 

7.1.4 The Pledgor waives the pledged equity interests or transfers or assigns the pledged
equity interests without prior written consent from the Pledgee;

7.1.5 The Pledgor is unable to repay any general debt or other debts. The Pledgor’s any
external loan, security, compensation, covenants or any other compensation liabilities (1) are
required to be repaid or performed prior to the scheduled date; or (2) are due but can not be
repaid or performed as scheduled and thereby cause the Pledgee to deem that the Pledgor’s
capacity to perform the obligations herein is affected;

7.1.6 This Agreement is illegal for the reason of the promulgation of the related laws or the
Pledgor’s incapability of continuing to perform the obligations herein;

7.1.7 Any approval, permits, licenses or authorization from the competent authority of the
government needed to perform this Agreement or validate this Agreement are withdrawn,
suspended, invalidated or materially amended;

7.1.8 The property of the Pledgor is adversely changed and cause the Pledgee deem that the
capability of the Pledgor to perform the obligations herein is affected;

7.1.9 The successors or assignees of the Beijing Asia Media are only entitled to perform a
portion of or refuse to perform the payment liability under the Service Agreement;

7.1.10 The default resulted in the action or inaction of Pledgor’s breaching the other
Articles of this Agreement;

7.1.11 Other circumstances whereby the Pledgee is incapable of exercising the right to dispose
the Pledge in accordance with the related laws.

	7.2	 	The Pledgor shall immediately give a written notice to the Pledgee if the Pledgor is aware of
or find that any event under Article 7.1 herein or any events that may result in the foregoing
events have happened or is going on.

	7.3	 	Unless the event of default under Article 7.1 herein has been solved to the Pledgee’s
satisfaction, the Pledgee, at any time when the event of default happens or thereafter, may
give a written notice of default to the Pledgor and require the Pledgor to immediately make
full payment of the overdue service fees and software license under the Service Agreement and
other payables or perform the obligation of “Trademark License Agreement” or “Business
Operation Agreement”, or dispose the Pledge in accordance with Article 8 herein.

	8.	 	Exercise of the Right of the Pledge

	8.1	 	In case Beijing Asia Media does not fully repay the aforesaid technical service fees and
software license fees of the Service Agreement, and does fully perform the obligations of
“Trademark License Agreement” and “Business Operation Agreement”, the Pledgor shall not
transfer or assign the pledge without prior written approval from the Pledgee prior to the
full repayment of the consulting and service fee under the Service Agreement. Unless the two
parties have agreed otherwise.

	8.2	 	Subject to Article 7, the Pledgee may exercise the right to dispose the Pledge when the
Pledgee gives a notice of default.

	8.3	 	The Pledgee is entitled to have priority in receiving payment by the evaluation or proceeds
from the auction or sale of whole or part of the equity interests pledged herein in accordance
with legal procedure until the outstanding consulting and service fees and all other payables
under the Service Agreement are repaid.

	8.4	 	The Pledgor shall not hinder the Pledgee from disposing the Pledge in accordance with this
Agreement and shall give necessary assistance so that the Pledgee could realize his Pledge.

 

 

 

	9.	 	Transfers

	9.1	 	The Pledgor shall not donate or transfer his rights and obligations herein without prior
consent from the Pledgee.

	9.2	 	This Agreement shall be binding upon the Pledgor and his successors and be effective to the
Pledgee and his each successor and assignee.

	9.3	 	The Pledgee may transfer or assign his all or any rights and obligations under the Service
Agreement to any individual (natural person or legal entity) at any time. In this case, the
assignee shall enjoy and undertake the same rights and obligations herein of the Pledgee as if
the assignee is a party hereto. When the Pledgee transfers or assigns the rights and
obligations under the Service Agreement, at the request of the Pledgee, the Pledgor shall
execute the relevant agreements and/or documents with respect to such transfer or assignment.

	9.4	 	After the Pledgee’s change resulting from the transfer or assignment, the new parties to the
pledge shall enter into a pledge agreement.

	10.	 	Termination

10.1 This Agreement shall not be terminated until the following conditions are met (1) All the
consulting and service fees and software license fees under the Service Agreement are paid off, (2)
Beijing Asia Media has fully perform all the obligations under “Trademark License Agreement” and
“Business Operation Agreement”, or the aforesaid obligations are terminated, and (3) Beijing Asia
Media does not perform the obligations under “Trademark License Agreement” or “Business Operation
Agreement”. In case the agreement is terminated, the Pledgee shall cancel or terminate this
Agreement within reasonable time as soon as practicable.

	11.	 	Fees and Other Costs

	11.1	 	The Pledgor shall be responsible for all the fees and actual expenditures in relation to this
Agreement including but not limited to legal fees, cost of production, stamp tax and any other
taxes and charges. If the Pledgee pays the relevant taxes in accordance with the laws, the
Pledgor shall fully indemnify such taxes paid by the Pledgee.

	11.2	 	The Pledgor shall be responsible for all the fees (including but not limited to any taxes,
formalities fees, management fees, litigation fees, attorney’s fees, and various insurance
premiums in connection with disposition of Pledge) incurred by the Pledgor for the reason that
the Pledgor fails to pay any payable taxes, fees or charges in accordance with this Agreement;
or the Pledgee has recourse to any foregoing taxes, charges or fees by any means for other
reasons.

	12.	 	Force Majeure

	 	12.1	 	Force majeure, which includes acts of governments, acts of nature, fire, explosion,
typhoon, flood, earthquake, tide, lightning, war, means any unforeseen events beyond the
prevented party’s reasonable control and cannot be prevented with reasonable care. However,
any shortage of credit, capital or finance shall not be regarded as an event beyond a
Party’s reasonable control. The Pledge affected by force majeure shall promptly notify the
other party;

	 	12.2	 	In the event that the affected party is delayed in or prevented from performing its
obligations under this Agreement by force majeure, only within the scope of such delay or
prevention, the affected party will not be responsible for any damage by reason of such a
failure or delay of performance. The affected party shall take appropriate means to minimize
or remove the effects of force majeure and attempt to resume performance of the obligations
delayed or prevented by the event of force majeure. After the event of force majeure is
removed, both parties agree to resume the performance of this Agreement with their best
efforts.

 

 

 

	13.	 	Dispute Resolution

	13.1	 	This Agreement shall be governed by and construed in accordance with PRC law.

	13.2	 	Any dispute, conflict or claim arising from the agreement or relating with the agreement
(including any issue relating with the existence, validity or termination of the agreement)
should be submitted to China International Economic and Trade Arbitration Commission (the
“Arbitration Commission”). Arbitration Commission shall conduct arbitration in accordance with
the current effective rules of Arbitration application. The arbitration award shall be final
and binding upon both parties.

	13.3	 	Arbitration place shall be in Beijing, PRC.

	13.4	 	Arbitration language shall be Chinese.

	13.5	 	The arbitral panel shall consist of three arbitrators. Both parties should respectively
appoint an arbitrator, the chairman of the court of arbitration shall be appointed by both
parties through consultation. In case both parties do not coincide in opinion of the person
selected for the chief arbitrator within twenty days from the date of their respectively
appoint an arbitrator, the director of Arbitration Commission shall have right to appoint the
chief arbitrator. The chief arbitrator shall not be Chinese citizen or United State citizen.

	13.6	 	Both parties agreed that the court of arbitration established according to the regulation
shall have right to provide actually performed relief on the proper situation according with
PRC Law (including but not being limited to Law of Agreement of the People’s Republic of
China). For the avoidance of doubt, both parties further that any court having jurisdiction
(including PRC Court) shall carry out the arbitral award of actual performance issued by the
court of arbitration.

	13.7	 	Both parties agreed to conduct arbitration in accordance with this regulation, and
irrepealably abstain the right to appeal, reexamine or prosecute to national court or other
administration of justice in any form, and the precondition shall be that the aforesaid waiver
is effective. However the waiver of both parties does not include any post-arbitration
injunction, post-arbitration distress warrant or other command issued by any court having
jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out
any arbitral award.

	14.	 	Notice

	14.1	 	Any notice, which is given by the parties hereto for the purpose of performing the rights,
duties and obligations hereunder, shall be in writing form (including fax and telex). Where
such notice is delivered personally, the time of notice is the time when such notice actually
reaches the addressee; where such notice is transmitted by telex or facsimile, the notice time
is the time when such notice is transmitted. If such notice does not reach the addressee on
business date or reaches the addressee after the business time, the next business day
following such day is the date of notice. The delivery place is the address first written
above of the parties hereto or the address advised in writing including facsimile and telex
from time to time.

	15.	 	Appendices

	15.1	 	The appendices to this Agreement are entire and integral part of this Agreement.

	16.	 	Effectiveness

	16.1	 	This agreement and any amendments, modification, supplements, additions or changes hereto
shall be in writing, and become effective upon being executed and sealed by the parties hereto.

	16.2	 	This Agreement is executed by Chinese in duplicate, and each party holds one copy and each
copy and the copies shall have the same legal effect.

(No text hereunder)

 

 

 

In witness whereof the parties hereto have caused this Agreement to be duly executed on their
behalf by a duly authorized representative as of the Effective Date first written above.

The Pledgee: eLongNet Information Technology (Beijing) Co., Ltd.

	 	 	 	 	 
	Signature of Authorized Representative:

	 	/s/ Mike Doyle
 

	 	 

	 	 	 	 	 
	Official Seal:

	 	/s/ [seal of eLongNet Information Technology (Beijing) Co., Ltd.]
 

	 	 

	 	 	 	 	 
	The Pledgor: Guangfu Cui	 	 
	 
	 	 	 	 
	Signature:

	 	/s/ Guangfu Cui

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