Document:

1996 Executive Incentive Award Plan

 Exhibit 10.10 
 THE PNC FINANCIAL SERVICES GROUP, INC. 
 1996 EXECUTIVE INCENTIVE AWARD PLAN 
 (as amended and restated effective as of January 1, 2007) 
  

	1.	GENERAL PURPOSES OF PLAN 

 The PNC Financial
Services Group, Inc. 1996 Executive Incentive Award Plan is designed to (i) assist The PNC Financial Services Group, Inc. and its Subsidiaries in attracting, motivating, and retaining the senior executive officers most critical to the long-term
success of the Corporation and its Subsidiaries, (ii) promote the identification of their interests with those of the Corporation’s shareholders and (iii) enable the Corporation to pay annual bonuses which are based upon the
achievement of specified levels of performance. 
 It is intended that the payments under this Plan qualify as “performance-based
compensation” within the meaning of Section 162(m) of the Internal Revenue Code. 
  

	2.	DEFINITIONS 

 Terms not otherwise defined herein
will have the following meanings: 
  

	 	2.1	“Additional Stock” means “Additional Stock” as defined in Section 7.2 hereof. 

  

	 	2.2	“Award” means an award granted under the Plan that, subject to the terms hereof and such terms as may be specified by the Committee in accordance with the Plan,
provides a Participant with an opportunity to receive an Award Payment for an Award Period, subject to and in accordance with Sections 5 and 6 of the Plan. 

  

	 	2.3	“Award Payment” means the amount payable to a Participant for a given Award Period in respect of an Award. 

  

	 	2.4	“Award Period” means the Corporation’s fiscal year, except to the extent the Committee determines otherwise, provided that the last day of an Award Period must
be the last day of the Corporation’s fiscal year. 

  

	 	2.5	“Board” means the Board of Directors of the Corporation. 

  

	 	2.6	“Common Stock” means the common stock, par value $5.00 per share, of the Corporation. 

  

	 	2.7	 “Committee” means the Board committee designated by the Board to establish and administer the Plan as provided herein; provided, however, that the
Committee will have two or more members and each member of the Committee will be an “outside director” as defined for purposes of 

  

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Section 162(m) of the Internal Revenue Code. Unless otherwise determined by the Board, the Committee will be the Personnel and Compensation Committee of
the Board. 

  

	 	2.8	“Corporation” means The PNC Financial Services Group, Inc. and its successors and assigns and any corporation that acquires substantially all of its assets.

  

	 	2.9	“Fair Market Value” means, as of the date Fair Market Value is being determined, an amount equal to the most recent reported closing price of a share of Common
Stock on the New York Stock Exchange, or as otherwise determined using any other reasonable method adopted by the Committee in good faith for such purpose that uses actual transactions in Common Stock as reported by a national securities exchange or
the Nasdaq National Market. 

  

	 	2.10	“Incentive Income” means the consolidated net income of the Corporation, adjusted to add back income taxes, and further adjusted for the impact of any item for
which such impact was the result of a change in tax law, for the impact of any extraordinary items, discontinued operations, acquisition costs and merger integration costs, and for the impact of the Corporation’s obligation to fund BlackRock
long-term incentive programs (including both charges or credits for the mark–to–market of the obligation and gains or losses on the transfer of shares in satisfaction of such obligation). 

 All of the preceding terms, other than merger integration costs, will have the meanings assigned to such terms in accordance with generally accepted
accounting principles accepted in the United States of America (“GAAP”). “Merger integration costs” will mean amounts identified as such by the Corporation in publicly-disclosed financial information. 
 Where the Plan requires that Incentive Income be determined for an Award Period that consists of other than one full fiscal year, Incentive Income for
that Award Period will be calculated based on Incentive Income for the full quarters within that Award Period only. 
  

	 	2.11	“Internal Revenue Code” means the Internal Revenue Code of 1986, as it may be amended from time to time, and any Treasury Regulations promulgated thereunder.

  

	 	2.12	“Participant” means an employee of PNC or one of its Subsidiaries who is eligible to receive an Award, subject to the terms of the Plan. 

 

	 	2.13	“Plan” means The PNC Financial Services Group, Inc. 1996 Executive Incentive Award Plan, which is the Plan set forth in this document, as amended from time to time.

  

	 	2.14	“Subsidiary” means a corporation of which at least 50% of the total combined voting power of all classes of stock is owned by the Corporation either directly or
through one or more other subsidiaries. 

  

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	3.	ADMINISTRATION; DELEGATION 

 Subject to the express
provisions of the Plan, the Committee will have plenary authority to interpret the Plan, to prescribe, amend and rescind rules and regulations relating to it, and to make all other determinations deemed necessary or advisable for the administration
of the Plan, including but not limited to determinations regarding whether to make Awards, the terms of all Awards, the Participants who receive Awards, the time or times at which Award grants are made, the Award Period to which each Award relates,
the actual dollar amount of any Award Payments, the form of payment of any Award Payments, and the issuance of any Additional Stock. The determinations of the Committee pursuant to this authority will be conclusive and binding. 
 The Board or the Committee may, in its discretion, authorize the Chief Executive Officer of the Corporation or another person or persons to act on its
behalf except with respect to matters relating to such Chief Executive Officer or such other person or persons or which are required to be certified by the Committee under the Plan or in order to satisfy the requirements of the performance-based
compensation exception under Section 162(m) of the Internal Revenue Code and the regulations promulgated thereunder. 
  

	4.	ELIGIBILITY 

 Participants for each Award Period
will be identified by the Committee in accordance with Section 5.1. Participants may be identified in terms of position or title held, or base salary paid, during the applicable Award Period, or by such other means as the Committee may deem
appropriate. 
 Unless otherwise determined by the Committee, a Participant must still be an employee of the Corporation or one of its
Subsidiaries on the last day of an Award Period in order to be eligible to receive an Award Payment with respect to that Award Period. 
  

	5.	AWARDS; TERMS OF AWARDS 

  

	 	5.1	Participants. The Committee will, in writing, not later than the earlier of (i) 90 days after the commencement of an Award Period or (ii) the expiration of 25% of
the Award Period: (a) designate the Participants or class of Participants who are eligible to receive an Award for that Award Period; (b) specify the period to be covered by that Award Period, in accordance with Section 5.2; and
(c) establish an Award for each Participant with respect to that Award Period, in accordance with Section 5.3. 

  

	 	5.2	 Award Periods. The Committee will establish the period to be covered by each Award Period in accordance with Section 5.1. An Award Period may cover a
full fiscal year or may cover a shorter or longer period; however, 

  

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no Award Period may be less than one full fiscal quarter, and an Award Period shall, in all cases, end on the last day of the Corporation’s fiscal year.

  

	 	5.3	Awards. The Committee will establish an Award for each Participant with respect to each Award Period in accordance with Section 5.1. An Award will be expressed as the
opportunity to receive a dollar-denominated Award Payment of a specified percentage of the Incentive Income for that Award Period. 

 For each Award Period, the dollar-denominated Award Payment opportunity for each Participant will consist of 0.2% of the Incentive Income for that Award Period. The maximum amount that a Participant may receive pursuant to the terms of any
Award in respect of any Award Period is (a) a dollar-denominated Award Payment equal to 0.2% of the Incentive Income for that Award Period, plus (b) if the Committee has determined, in accordance with Section 5.4, that all or a
specified portion of the dollar-denominated Award Payment will be paid in the form of Common Stock, shares of Additional Stock not in excess of 25% of the number of shares of Common Stock issued to the Participant in full or partial payment of the
dollar-denominated Award Payment. 
  

	 	5.4	Additional Stock; Payment Form; Other Terms and Conditions. The Committee will, in its sole discretion, establish in writing, not later than the earlier of (i) 90 days
after the commencement of an Award Period or (ii) the expiration of 25% of the Award Period: (a) whether any shares of Additional Stock will be issued to the Participant in respect of any shares of Common Stock issued in full or partial
payment of a dollar-denominated Award Payment; and (b) if shares of Additional Stock are to be issued pursuant to the preceding clause (a), the extent, if any, to which the dollar-denominated Award Payment, if and to the extent payable to a
Participant, will be paid in the form of Common Stock (valued based on Fair Market Value). 

  

	6.	CERTIFICATION; AWARD PAYMENTS 

  

	 	6.1	Certification. As soon as reasonably practicable following the end of an Award Period, but in all events prior to the payment of any Award Payments, the Committee will
certify in writing the achievement of Incentive Income for that Award Period and the amount of the maximum Award Payment for each Participant in respect of each Award for that Award Period. 

 In performing such computation, the Committee may rely upon financial statements supplied by the Corporation’s officers, provided that the Committee
believes such statements to have been prepared in accordance with GAAP, as applicable. 
  

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	 	6.2	Award Payments. As soon as practicable following the Committee’s completion of the actions specified in Section 6.1, the Committee will: (a) certify in writing
the amount of the dollar-denominated Award Payment, if any, to be paid to each Participant for that Award Period, which may not exceed the maximum amount certified pursuant to Section 6.1 but which may be reduced by the Committee in the
exercise of its discretion to reduce pursuant to Section 6.3; and (b) authorize the Corporation to pay the Award Payment and issue any Additional Shares to each Participant in accordance with the terms and conditions of the Plan and the
applicable Award. 

 If the terms of an Award require, pursuant to the terms of Section 5.4 hereof, that all or a specified
portion of a dollar-denominated Award Payment, if and to the extent payable to a Participant, be paid in the form of Common Stock (valued based on Fair Market Value) and that Additional Shares are to be issued to a Participant with respect to such
Award Payment, then any payment authorized by the Committee with respect to such Award will be made in that form. 
 Otherwise, the Committee
may, in its discretion at the time of payment, authorize the payment of the amount of a dollar-denominated Award Payment in the form of cash, Common Stock (valued based on Fair Market Value), or a combination thereof, but no Additional Shares may be
issued in respect of such Award. 
  

	 	6.3	Committee Discretion to Reduce. The Committee may, in its sole discretion, determine not to pay an Award Payment or not to issue shares of Additional Stock or to reduce an
Award Payment or the number of shares of Additional Stock below the maximum amount or number of shares payable or issuable under the terms of the Award without the consent of a Participant. 

  

	 	6.4	Termination of Employment. Unless otherwise determined by the Committee, no Award Payment or Additional Stock will be paid or issued to a Participant unless the Participant
is employed by the Corporation or a Subsidiary as of the date of payment or issuance. 

  

	 	6.5	Withholding. Award Payments payable, and shares of Common Stock issuable, hereunder will be subject to applicable federal, state and local withholding taxes and other
applicable withholding in accordance with the Corporation’s payroll practices as in effect from time to time. 

  

	 	6.6	 Deferrals. The Committee may require the deferral of payment of all or a portion of an Award Payment subject to such terms and conditions as it may
determine, and, if so permitted by the Committee, a Participant may, pursuant to any deferred compensation plan of the Corporation, defer the payment of all or a portion of an Award Payment or the receipt of 

  

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Additional Stock, provided, in either case, that (1) any additional amounts credited to such deferred amounts or shares will be based either on a
reasonable rate of interest or the actual rate of return of one or more predetermined investments specified by the Committee or pursuant to the terms of such deferred compensation plan and (2) both the terms of the deferral or the deferred
compensation plan, as applicable, and the election by the Participant to defer, if applicable, comply with Section 409A of the Internal Revenue Code and any other then applicable provisions governing such deferrals.

  

	7.	ISSUANCE OF COMMON STOCK 

  

	 	7.1	Common Stock issued under this Plan will be subject to such terms and conditions as may be established by the Committee pursuant to the terms of an Award or at the time of issuance,
including but not limited to, terms and conditions that provide for the lapse of transfer restrictions or forfeiture provisions to be contingent on continued employment. 

  

	 	7.2	To the extent that the terms of an Award require, pursuant to the terms of Section 5.4 hereof, that shares of Common Stock be issued to a Participant in full or partial payment
of a dollar-denominated Award Payment, the terms of an Award may also provide for the issuance of additional shares of Common Stock (“Additional Stock”) not in excess of 25% of the number of shares of Common Stock issued to the Participant
in payment of the dollar-denominated Award Payment pursuant to the terms of the Award. 

  

	 	7.3	Fractional shares will not be issued pursuant to the Plan. 

  

	8.	TRANSFERABILITY 

 Awards and Common Stock issued
hereunder (to the extent provided by the terms on which such shares are issued hereunder) will not be subject to the claims of creditors and may not be assigned, alternated, transferred or encumbered in any way other than by will or pursuant to the
laws of descent and distribution. 
  

	9.	TERMINATION OR AMENDMENT 

 The Board or the
Committee may amend, modify or terminate the Plan in any respect at any time without the consent of the Participants. 
  

	10.	EFFECTIVE DATE; TERM OF THE PLAN 

 The Plan was
first effective as of January 1, 1996. Subject to approval by a vote of the Corporation’s shareholders at the 2007 annual meeting of shareholders, the Plan as amended and restated will be effective as of January 1, 2007 for Award
Periods beginning with fiscal year 2007. 
  

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 The effective date of any amendment to the Plan will be the date specified by the Board or the Committee,
as applicable. Awards may be granted prior to shareholder approval of amendments, but each Award requiring such amendments will be subject to the approval of the amendment by the shareholders. 
 The Plan, as amended and restated as of January 1, 2007, will remain in effect through April 23, 2017 unless terminated earlier by the Board or
the Committee pursuant to Section 9. No Awards may be made under the Plan after its termination, provided that termination of the Plan will not affect any Awards or shares of Common Stock granted or issued prior to termination of the Plan, and
such Awards and shares of Common Stock will continue to be subject to the terms of the Plan notwithstanding termination of the Plan. 
  

	11.	INDEMNIFICATION OF COMMITTEE 

 In addition to such
other rights of indemnification as they may have as directors or as members of the Committee, each of the members of the Committee will be indemnified by the Corporation against the reasonable expenses, including attorneys’ fees, actually and
reasonably incurred in connection with the defense of any action, suit or proceeding, or in connection with any appeal therein, to which they or any of them may be a party by reason of any action taken or failure to act under or in connection with
the Plan or any Award made hereunder; and against all amounts reasonably paid by them in settlement thereof or paid by them in satisfaction of a judgment in any such action, suit or proceeding to the maximum extent permitted by law. 
  

	12.	GENERAL PROVISIONS 

  

	 	12.1	The establishment of the Plan will not confer upon any Participant any legal or equitable right against the Corporation or any Subsidiary, except as expressly provided in the Plan.

  

	 	12.2	The Plan does not constitute an inducement or consideration for the employment of any Participant, nor is it a contract between the Corporation, or any Subsidiary, and any
Participant. Participation in the Plan will not give a Participant any right to be retained in the employ of the Corporation or any Subsidiary. 

  

	 	12.3	Nothing contained in this Plan will prevent the Board or Committee from adopting other or additional compensation arrangements, subject to shareholder approval if such approval is
required, and such arrangements may be either generally applicable or applicable only in specific cases. 

  

	 	12.4	The Plan will be governed, construed and administered in accordance with the laws of the Commonwealth of Pennsylvania, without reference to its conflict of laws provision.

  

 -7-1992 Director Share Incentive Plan

 Exhibit 10.11 
 PNC FINANCIAL CORP 
 1992 DIRECTOR SHARE INCENTIVE PLAN 
 1. Definitions 
 In this Plan, except where the
context otherwise indicates, the following definitions apply: 
 1.1. “Board” means the Board of Directors of the Corporation.

 1.2. “Committee” means the committee appointed by the Board to administer the Plan. Unless otherwise determined by the Board,
the Personnel and Compensation Committee of the Board shall be the Committee. 
 1.3. “Common Stock” means the common stock, par
value $5.00 per share, of the Corporation. 
 1.4. “Corporation” means PNC Financial Corp. 
 1.5. “Date of Grant” means the date on which Non-Employee Directors are entitled to receive Director Shares pursuant to Article 6. 

1.6. “Director Shares” means Shares awarded pursuant to Article 6. 
 1.7. “Fair Market Value” means the closing price of the Common Stock on the New York Stock Exchange composite transactions tape on the
applicable date or the nearest preceding date on which a sale was reported. 
 1.8. “Grantee” means a Non-Employee Director to whom
Director Shares have been awarded pursuant to Article 6. 
 1.9. “Non-Employee Director” means as of any date a person who on such
date is a director of the Corporation and is not an employee of the Corporation or any Subsidiary. 
 1.10. “Plan” means this PNC
Financial Corp 1992 Director Share Incentive Plan. 
 1.11. “Share” means a share of authorized but unissued Common Stock or a
reacquired share of Common Stock. 
 1.12. “Subsidiary” means a corporation at least 80% of the total combined voting power of all
classes of stock of which is owned by the Corporation, either directly or through one or more other Subsidiaries. 
 2. Purpose 
 The Plan is intended to assist in attracting, retaining and motivating Non-Employee Directors of outstanding ability and to promote identification of
their interests with those of the shareholders of the Corporation. 
 3. Administration 
 The Plan shall be administered by the Committee. In addition to any other powers granted to the Committee, it shall have the following powers, subject to
the express provisions of the Plan: 
 3.1. to construe and interpret the Plan; 
 3.2. to make all determinations and take all other actions necessary or advisable for the administration of the Plan, except that the persons entitled to
receive awards of Director Shares and the dates and amounts of such awards shall be determined as provided in Article 6, and the Committee shall have no discretion as to such matters; and 
 3.3. to delegate to officers or managers of the Corporation or any Subsidiary the authority to perform administrative functions under the Plan.

  

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 Any determination or actions made or taken by the Committee pursuant to this Article shall be binding and
final. 
 4. Eligibility 
 Director Shares
shall be awarded only to Non-Employee Directors, including members of the Committee, as provided in Article 6. 
 5. Stock Subject to the Plan

 The maximum number of shares that may be issued under the Plan is 200,000. 
 6. Director Shares 
 On April 28, 1992 and
thereafter on the first business day of each calendar year during the term of the Plan, commencing January 4, 1993, each person who is then a Non-Employee Director shall, automatically and without necessity of any action by the Committee, be
entitled to receive a number of Shares (rounded to the nearest whole share) having a Fair Market Value on such Date of Grant equal to five thousand dollars ($5,000). Notwithstanding the foregoing, the number of Director Shares to be issued to any
Non-Employee Director on any annual Date of Grant shall not exceed one thousand (1,000) Shares. If on any annual Date of Grant the number of Director Shares otherwise issuable to the Non-Employee Directors shall exceed the number of Shares then
remaining available under the Plan, each Non-Employee Director shall be entitled to receive a number of Director Shares equal to the number of Shares then remaining available under the Plan, divided by the number of Non-Employee Directors,
disregarding any fractions of a Share. Certificates for Director Shares awarded pursuant to this Article 6 shall be issued to Non-Employee Directors as promptly as practicable following the Date of Grant. 
 7. Capital Adjustments 
 The maximum number of Shares
subject to the Plan pursuant to Article 5 and the maximum number of Director Shares which may be issued to any Non-Employee Director on any Date of Grant pursuant to Article 6 shall be proportionately adjusted to reflect any dividend or other
distribution on the outstanding Common Stock payable in Shares of Common Stock or any split or consolidation of the outstanding shares of Common Stock. If the outstanding Common Stock shall, in whole or in part, be changed into or exchangeable for a
different class or classes of securities of the Corporation or securities of another corporation, whether through recapitalization, merger, consolidation, reorganization or otherwise, then (subject to the powers of the Board to terminate or amend
the Plan in whole or in part as provided in Article 8) the $5,000 in Fair Market Value which each Non-Employee Director is entitled to receive on any Date of Grant pursuant to Article 6 shall thereafter be paid in the class, or proportionately in
the classes, of securities into which the outstanding shares of Common Stock shall have been converted or for which they are exchangeable, and the maximum amount of securities issuable under the Plan under Article S and the maximum amount of
securities which may be issued to any Non-Employee Director on a Date of Grant under Article 6 shall be the amount of securities into or for which the maximum number of Shares of Common Stock otherwise issuable under the Plan or issuable on such
Date of Grant to any Non-Employee Director shall be changed or exchangeable. The method for determining the Fair Market Value of any such class or classes of securities on the Date of Grant shall be the method determined by the Committee in good
faith to be as similar as reasonably practicable to the method for determining the Fair Market Value of Director Shares hereunder. 
 8. Termination or
Amendment 
 The Board shall have the power to terminate the Plan in whole or in part and to amend it in any respect, provided that, the
Board may not, without the approval of the shareholders of the Corporation, amend the Plan so as to increase materially the aggregate number of Shares that may be issued under the Plan (except 

  

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as provided in Article 7), to modify materially the requirements as to eligibility to receive Director Shares or to increase materially the benefits accruing
to participants under the Plan. The provisions of the Plan relating to the determination of the persons entitled to receive awards of Director Shares pursuant to Article 6 and the dates and amounts of such awards shall not be amended (except as
provided in Article 7) more than once every six months, other than to comport with changes in the Internal Revenue Code and the regulations thereunder. 
 9. Effectiveness of the Plan and Amendments 
 The Plan and any amendments requiring shareholder approval pursuant to Article
8 are subject to approval by vote of the shareholders of the Corporation within 12 months after their adoption by the Board. Director Shares may be awarded prior to shareholder approval of amendments, but any Director Share award requiring such
amendments shall be subject to the approval of the amendments by the shareholders. The date on which any Director Shares awarded prior to shareholder approval of the amendment are awarded shall be the Date of Grant for all purposes of the Plan as if
the Director Shares had not been subject to such approval. Any Director Shares awarded subject to shareholder approval of an amendment and any dividends payable thereon are subject to forfeiture if such shareholder approval is not obtained.

 10. Indemnification of Committee 
 In
addition to such other rights of indemnification as they may have as directors or as members of the Committee, the members of the Committee shall be indemnified by the Corporation against the reasonable expenses, including attorneys’ fees,
actually and reasonably incurred in connection with the defense of any action, suit or proceeding, or in connection with any appeal therein, to which they or any of them may be a party by reason of any action taken or failure to act under or in
connection with the Plan or any Director Shares awarded hereunder, and against all amounts reasonably paid by them in settlement thereof or paid by them in satisfaction of a judgment in any such action, suit or proceeding, if such members acted in
good faith and in a manner which they believed to be in, and not opposed to, the best interests of the Corporation. 
 11. General Provisions

 11.1. The establishment of the Plan shall not confer upon any Non-Employee Director any legal or equitable right against the
Corporation or the Committee, except as expressly provided in the Plan. 
 11.2. The Plan does not constitute inducement for the service of
any Non-Employee Director, nor is it a contract between the Corporation and any Non-Employee Director. Participation in the Plan shall not give any Non-Employee Director any right to be retained in the service of the Corporation. 
 11.3. The Corporation and its Subsidiaries may assume options, warrants or rights to purchase or receive stock issued, granted or awarded by other
corporations whose stock or assets shall be acquired by the Corporation or its Subsidiaries, or which shall be merged into or consolidated with the Corporation or its Subsidiaries. Neither the adoption of this Plan, nor its submission to the
shareholders, shall be taken to impose any limitations on the powers of the Corporation or its affiliates to issue, grant, award or assume stock or options, warrants or rights to purchase or receive stock, otherwise than under this Plan, or to adopt
other stock plans or to impose any requirement of shareholder approval upon the same. 
 11.4. The interests of any Non-Employee Director
under the Plan are not subject to the claims of creditors and may not, in any way, be assigned, alienated or encumbered. 
 11.5. The Plan
shall be governed, construed and administered in accordance with the laws of the Commonwealth of Pennsylvania. 
  

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