Document:

Form of Change in Control Agreement

 Exhibit 10.1 
 FORM OF 
 CHANGE IN CONTROL AGREEMENT 
 AGREEMENT dated as of                     
between FORTUNE BRANDS, INC., a Delaware corporation (the “Company”), and                      (the “Executive”),

 W I T N E S S E T H: 
 WHEREAS, the Executive is currently employed by the Company and has throughout his period of employment rendered valuable service to the Company;

 WHEREAS, the Company recognizes that, as is the case with many publicly held corporations, the possibility of a change in control may
exist and that, in the event action is taken to bring about a change in control, uncertainty and questions may arise among management that could result in the distraction or departure of management personnel to the detriment of the Company and its
stockholders; and 
 WHEREAS, the Company has determined that appropriate steps should be taken to reinforce and encourage the continued
attention and dedication of senior members of the Company’s management to their assigned duties without distraction in the face of the potentially disruptive circumstances arising from the possibility of a change in control; and 
 WHEREAS, the Executive desires to continue in full-time employment with the Company, but desires to be provided with the assurance of receiving certain
severance benefits in the event the Company were to take certain actions resulting in the termination of his employment following a change in control; and 
 WHEREAS, the Company and the Executive desire to enter into this Agreement to set forth the terms and conditions of such severance benefits; 
 NOW, THEREFORE, in consideration of the premises and of the mutual agreements hereinafter contained, the parties agree as follows: 
 1. Termination Following Change in Control. 
 (a) Entitlement to Benefits. If and only if a Change in Control (as defined in this Section 1) of the Company occurs and if subsequent to such Change in Control and during the term of this Agreement the Executive’s
employment with the Company is terminated by the Company other than for Disability or Cause or by the Executive for Good Reason (as defined in this Section 1), the Executive shall be entitled to benefits as provided in Section 2. The
Executive shall not be entitled to any benefits under this Agreement in the event his employment with the Company is terminated as a result of his death, by the Company for Disability or Cause or by the Executive other than for Good Reason.

 (b) Change in Control. For purposes of this Agreement, a “Change in Control” shall be deemed to have occurred if
(i) any person (as that term is used in Sections 13(d) and 14(d) of the Securities Exchange Act of 1934, as amended (the “Exchange 

 
Act”) as in effect on the date of this Agreement) is or becomes the beneficial owner (as that term is used in Section 13(d) of the Exchange Act,
and the rules and regulations promulgated thereunder, as in effect on the date of this Agreement) of 20% or more of the combined voting power of the then outstanding voting securities entitled to vote generally in the election of directors
(“Voting Securities”) of the Company, excluding, however, the following: (A) any acquisition directly from the Company, other than an acquisition by virtue of the exercise of a conversion privilege unless the security being so
converted was itself acquired directly from the Company, (B) any acquisition by the Company, (C) any acquisition by an employee benefit plan (or related trust) sponsored or maintained by the Company or entity controlled by the Company, or
(D) any acquisition pursuant to a transaction that complies with clauses (A), (B) and (C) of clause (iii) below, (ii) more than 50% of the members of the Board of Directors of the Company shall not be Continuing Directors
(which term, as used herein, means the directors of the Company (A) who were members of the Board of Directors of the Company on the date hereof or (B) who subsequently became directors of the Company and who were elected or designated to
be candidates for election as nominees of the Board of Directors, or whose election or nomination for election by the Company’s stockholders was otherwise approved, by a vote of a majority of the Continuing Directors then on the Board of
Directors but shall not include, in any event, any individual whose initial assumption of office occurs as a result of either an actual or threatened election contest (as such terms are used in Rule 14(a)-11 of Regulation 14A promulgated under the
Exchange Act) or other actual or threatened solicitation of proxies or consents by or on behalf of a person other than the Board of Directors), (iii) the Company shall be merged or consolidated with, or, in any transaction or series of
transactions, substantially all of the business or assets of the Company shall be sold or otherwise acquired by, another corporation or entity unless, as a result thereof, (A) the stockholders of the Company immediately prior thereto shall
beneficially own, directly or indirectly, at least 60% of the combined Voting Securities of the surviving, resulting or transferee corporation or entity (including, without limitation, a corporation that as a result of such transaction owns the
Company or all or substantially all of the Company’s assets either directly or through one or more subsidiaries) (“Newco”) immediately thereafter in substantially the same proportions as their ownership immediately prior to such
corporate transaction, (B) no person beneficially owns (as such terms are used in Sections 13(d) and 14(d) of the Exchange Act, and the rules and regulations promulgated thereunder (as in effect on the date hereof), directly or indirectly, 20%
or more of the combined Voting Securities of Newco immediately after such corporate transaction except to the extent that such ownership of the Company existed prior to such corporate transaction and (C) more than 50% of the members of the
Board of Directors of Newco shall be Continuing Directors or (iv) the stockholders of the Company approve a complete liquidation or dissolution of the Company. 
 (c) Disability. Termination of employment by the Company for Disability hereunder shall be deemed to have occurred only if, as a result of the Executive’s incapacity due to physical or mental illness, the
Executive shall have been absent from his duties with the Company on a full-time basis for 180 consecutive days and, within 30 days after Notice of Termination (as defined in Section 1(d)) is given to the Executive by the Company, the Executive
shall not have returned to the full-time performance of his duties. 
 (d) Cause. Termination of employment by the Company shall be
deemed to be for Cause only if (i) termination shall have been the result of (A) an act or acts of dishonesty 

  

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on the Executive’s part that results in Executive being indicted for a felony, or (B) the Executive’s willful and continued failure
substantially to perform his duties and responsibilities as an officer of the Company (other than any such failure resulting from his incapacity due to physical or mental illness) after a demand for substantial performance is delivered to the
Executive by the Board of Directors of the Company which specifically identifies the manner in which such Board believes that the Executive has not substantially performed his duties and the Executive is given a reasonable time after such demand
substantially to perform his duties, and (ii) there shall have been delivered to the Executive a copy of a resolution duly adopted by the affirmative vote of not less than two-thirds (2/3) of the members of the Board of Directors of the
Company at a meeting called and held for the purpose (after reasonable notice to the Executive and an opportunity for him, together with his counsel, to be heard before such Board), finding that in the good faith opinion of the Board of Directors of
the Company that the Executive was guilty of conduct set forth above in clause (i)(A) or (i)(B) of this Section 1(d) and specifying the particulars thereof in detail. The Executive’s employment shall in no event be considered to have
been terminated by the Company for Cause if the act or failure to act upon which such termination is based (x) was done or omitted to be done (1) as a result of bad judgment or negligence on his part, or (2) as a result of his good
faith belief that such act or failure to act was in or was not opposed to the interests of the Company, or (y) is an act or failure to act in respect of which the Executive meets the applicable standard of conduct prescribed for indemnification
or reimbursement or payment of expenses under the By-laws of the Company or the laws of the state of its incorporation or the directors’ and officers’ liability insurance of the Company, in each case as in effect at the time of such act or
failure to act. 
 (e) Notice of Termination. Any termination by the Company for Disability or Cause shall be communicated by Notice
of Termination to the Executive and any termination by the Executive for Good Reason shall be communicated by Notice of Termination to the Company. For purposes of this Agreement, a “Notice of Termination” shall mean a notice in writing
which indicates the specific termination provision in this Agreement relied upon and sets forth in reasonable detail the facts and circumstances claimed to provide a basis for termination of the Executive’s employment under the provision so
indicated. 
 (f) Termination Date. As used herein, “Termination Date” shall mean (i) if employment is terminated by
the Company for Disability, 30 days after Notice of Termination is given (provided that the Executive shall not have returned to the performance of his duties on a full-time basis during such 30-day period), (ii) if employment is terminated by
the Company for Cause, the date on which a Notice of Termination is given, (iii) if employment is terminated for Good Reason, the date specified in the Notice of Termination, and (iv) if employment is terminated for any other reason, the
date on which the Executive ceases to perform his duties for the Company; provided, however, that, if within 30 days after any Notice of Termination is given the party receiving such Notice of Termination notifies the other party that a dispute
exists concerning the termination, the Termination Date shall be the date finally determined to be the Termination Date, either by written agreement of the parties or by a final judgment, order or decree of court of competent jurisdiction (the time
for appeal having expired and no appeal having been perfected); provided further, however, that if the dispute is resolved in favor of the Company, the Termination Date shall be the date determined under clauses (i) through (iv) of this
Section 1(f) . 
  

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 (g) Good Reason. Termination of employment by the Executive for Good Reason shall be deemed to
have occurred only if the Executive terminates his employment and provides a Notice of Termination to the Company prior to such date for any of the following reasons: 
 (i) without Executive’s express written consent, the assignment to Executive of any duties inconsistent with his positions, duties,
responsibilities and status with the Company at the time of a Change in Control, or a change in Executive’s reporting responsibilities, titles or offices as in effect at the time of a Change in Control, or any removal of him from, or any
failure to re-elect Executive to, any of such positions, except in connection with the termination of his employment as a result of Executive’s death or by the Company for Disability or Cause or by Executive other than for Good Reason;

 (ii) a reduction by the Company in Executive’s then current base salary; 
 (iii) the failure of the Company substantially to maintain and to continue Executive’s participation in the Company’s benefit
plans as in effect at the time of a Change in Control and with all subsequent improvements (other than those plans or improvements that have expired in accordance with their original terms), or the taking of any action which would materially reduce
Executive’s benefits under any of such plans or deprive him of any material fringe benefit enjoyed by Executive at the time of a Change in Control. Such benefit plans shall include, but not be limited to, the provisions for incentive
compensation under the Annual Executive Incentive Compensation Plan of the Company and the Company’s Retirement Plan, Supplemental Plan (as defined in Section 2(b)(i)) (including the supplemental profit-sharing of the Supplemental Plan),
the Fortune Brands Retirement Savings Plan (including the tax deferred and related Company matching contributions) and Long-Term Incentive Plan; 
 (iv) the target bonus awarded by the Compensation and Stock Option Committee of the Company to Executive under the Annual Executive Incentive Compensation Plan of the Company subsequent to a Change in Control is less
than such amount last awarded to Executive prior to a Change in Control; 
 (v) the sum of the Executive’s base salary
and amount paid to him as incentive compensation under the Annual Executive Incentive Compensation Plan of the Company for the calendar year in which the Change in Control occurs or any subsequent year is less than the sum of the Executive’s
base salary and the amount awarded (whether or not fully paid) to him as incentive compensation under the Annual Executive Incentive Compensation Plan of the Company for the for the calendar year prior to the Change in Control or any subsequent
calendar year in which the sum of such amounts was greater; 
 (vi) the relocation of the offices at which Executive is
employed to a location more than 35 miles from his location at the time of a Change in Control or the Company requiring Executive to be based anywhere other than at such offices, except for required travel on the Company’s business to an
extent substantially consistent with Executive’s business travel obligations at the time of a Change in Control; 
  

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 (vii) the failure of the Company to provide Executive with a number of paid vacation days
at least equal to the number of paid vacation days to which Executive is entitled at the time of Change in Control; 
 (viii)
any purported termination of Executive’s employment which is not effected pursuant to a Notice of Termination satisfying the requirements of subsection (e) of this Section 1 (and, if applicable, subsection (d) of this
Section 1), and for purposes of this Agreement, no such purported termination shall be effective; or 
 (ix)
Executive’s good faith determination that due to a Change in Control he is not able effectively to discharge his duties. 
 2.
Compensation Upon Termination. 
 (a) If the Executive’s employment is terminated by the Company for Disability or Cause or by the
Executive for other than Good Reason, the Company shall have no obligation to pay any compensation to the Executive under this Agreement in respect of periods beginning on and after the Termination Date, but this Agreement shall have no effect on
any other obligation the Company may have to pay the Executive compensation to which he may otherwise be entitled. 
 (b) If the Company
terminates the Executive’s employment other than for Disability or Cause, or if the Executive terminates his employment for Good Reason, then in addition to the Company paying the Executive his base salary and accrued but unpaid vacation pay
through the Termination Date, the Company shall pay to the Executive as severance pay in a lump sum on the eighth day following the date the Executive delivers (and does not revoke) an executed release of claims in the form attached hereto as
Exhibit A (as such release is updated from time to time to reflect legal requirements) an amount equal to 
 (i) the product
of 2.99 times the sum of: 
 (A) his annual base salary at the rate in effect on the date of Change in Control, plus

 (B) his target annual bonus under the Annual Executive Incentive Compensation Plan in effect in the calendar year in which
the Termination Date occurs, plus 
 (C) the amount that would have been required to be allocated to the Executive’s
account (assuming that he elected the maximum employee contribution) for the year immediately preceding the year in which the Termination Date occurs under the Fortune Brands Retirement Savings Plan, including the Company 401(k) matching
contribution, and the profit-sharing provisions of the Supplemental Plan of Fortune Brands, Inc. (the “Supplemental Plan”); and 
  

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 (ii) legal fees and expense incurred by Executive in order to obtain or enforce any right
or benefit provided by this Agreement. 
 In the event the Termination Date occurs within less than three years prior to the Executive’s Normal
Retirement Date (as defined in the Retirement Plan), the multiplier “2.99” in subsection (b)(i) of this Section 2 shall be changed so that it shall equal the number of whole years and fraction thereof or fraction of a
year that will elapse between the Termination Date and Normal Retirement Date. 
 (c) If the Company terminates the Executive’s
employment other than for Disability or Cause, or if the Executive terminates his employment for Good Reason, the Company shall maintain in full force and effect, for the Executive’s continued benefit for a three (3) year period (or, if
shorter, the period until his Normal Retirement Date) after the Termination Date, all employee life, health, accident, disability, medical and other employee welfare benefit plans, programs or arrangements in which he was participating immediately
prior to the Termination Date, provided that his continued participation is possible under the terms and provisions of such plans, programs and arrangements. In the event that the Executive’s participation in any such plan, program or
arrangement is barred (or the provision of health or medical benefits would result in taxable income to Executive for coverage beyond the maximum applicable continuation coverage period under the Consolidated Omnibus Budget Reconciliation Act of
1985), the Company shall arrange to provide him with benefits (or cash equivalent thereof) substantially similar to those which he would have been entitled to receive under such plan, program or arrangement if he had remained a participant for such
additional three (3) year period (or, if shorter, such additional period until his Normal Retirement Date) after the Termination Date. 
 (d) If the Company terminates the Executive’s employment other than for Disability or Cause, or if the Executive terminates his employment for Good Reason, then in addition to the retirement benefits to which the Executive is entitled
under the Retirement Plan, the Supplemental Plan and any other defined benefit pension plan maintained by the Company or any affiliate, and any other program, practice or arrangement of the Company or any affiliate to provide the Executive with a
defined pension benefit after termination of employment, and any successor plans thereto (all such plans being collectively referred to herein as the “Pension Plans”), the Company shall pay the Executive monthly beginning at the earliest
date that payments commence under any of the Pension Plans an amount equal to the excess of (i) over (ii) below where 
 (i) equals the sum of the aggregate monthly amounts of pension payments (determined as a straight life annuity) to which the Executive would have been entitled under the terms of each of the Pension Plans in which he was an active
participant as of the Termination Date determined as if he were fully vested thereunder and had accumulated three (3) additional years (or, if less, the fraction of a year from the Termination Date to the Executive’s Normal Retirement
Date) of age and Service thereunder (subsequent to his Termination Date) at his rate of Compensation in effect on the date of a Change in Control plus any increases subsequent thereto, and where 
  

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 (ii) equals the sum of the aggregate monthly amounts of pension payments (determined as a
straight life annuity) to which the Executive is entitled under the terms of each of the Pension Plans in which he was an active participant at the date of the Change in Control. 
 For purposes of clause (i), the amounts payable pursuant to Sections 2(b)(i)(A) and (B) shall be considered as part of the
Executive’s Compensation and such amounts shall be deemed to represent three (3) years (or, if less, the fraction of a year from the Termination Date to the Executive’s Normal Retirement Date) of Compensation for purposes of
determining his highest consecutive five year average rate of Compensation. The supplemental pension benefits determined under this Section 2(d) shall be payable by the Company to the Executive and his contingent annuitant, if any, or to the
Executive’s surviving spouse as a spouse’s benefit if the Executive dies prior to commencement of benefits under this Agreement, in the same manner and for as long as his pension benefits under the Supplemental Plan and shall be adjusted
actuarially to reflect payment in a form other than a straight life annuity. Benefits which commence prior to the age at which benefits may be paid without actuarial reduction for early payment under the Retirement Plan shall be actuarially reduced
to reflect early commencement to the extent, if any, provided in the Retirement Plan as if the Executive’s Termination Date were an Early Retirement Date. In the event that an employee grantor trust (“Grantor Trust”) has been
established among the Company, the Executive and a Trustee, the Company shall provide the additional pension benefits payable under this Section 2(d) in the same manner as Supplemental Plan benefits are provided after termination of employment
to executives with Grantor Trusts and shall be calculated using the same assumptions as used to provide Supplemental Plan benefits. All capitalized terms used in this Section 2(d) have the same meaning as in the Retirement Plan as in effect on
the date of this Agreement, unless otherwise defined herein or otherwise required by the context. 
 (e) If the Company terminates the
Executive’s employment other than for Disability or Cause, or the Executive terminates his employment for Good Reason, the Company shall pay to the Executive as additional severance pay in a lump sum on the eighth day following the date the
Executive delivers an executed release of claims in the form attached hereto as Exhibit A (as such release is updated from time to time to reflect legal requirements) following the Termination Date an amount, if any, equal to the nonvested portion
of his account balances under the Fortune Brands Retirement Savings Plan and the defined contribution plan of any affiliate of the Company in which there is maintained for him an account balance which is not fully vested. 
 (f) If the Company terminates the Executive’s employment other than for Disability or Cause, or the Executive terminates his employment for Good
Reason, the Executive shall be entitled to the following as incentive compensation through the Termination Date: 
 (i) the
unpaid portion of the amount awarded to him as incentive compensation under the Annual Executive Incentive Compensation Plan for the calendar year immediately preceding the year in which the Termination Date occurs, payable at the time annual
incentive awards are normally paid; and 
  

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 (ii) incentive compensation under the Annual Executive Incentive Compensation Plan for
the calendar year in which the Termination Date occurs, payable at the time annual incentive awards are normally paid, in an amount equal the Executive’s target percentage prorated for the portion of the year through the Termination Date.

 (g) If the Company terminates Executive’s employment other than for Disability or Cause or if the Executive terminates his employment
for Good Reason subsequent to a Change in Control and a dispute exists concerning the termination as set forth in subsection (f) of Section 1, the Company shall continue to pay Executive’s full base salary through the date the dispute
is resolved. 
 (h) If the Executive is a “specified employee” of the Company (as defined in Treasury Regulation
Section 1.409A – 1(i)) and if amounts payable under this Section 2 are not on account of an “involuntary separation from service” (as defined in Treasury Regulation Section 1.409A – 1(m)), amounts that would
otherwise have been paid during the six (6)-month period immediately following the Termination Date shall be paid on the first regular payroll date immediately following the six (6)-month anniversary of the Termination Date. 
 (i) The Executive shall not be required to mitigate the amount of any payment provided for in this Section 2 by seeking other employment or
otherwise, nor shall the amount of any payment provided for in this Section 2 be reduced by any compensation earned by the Executive as the result of employment by another employer after the Termination Date or by any other compensation.

 (j) Subject to Section 2(k), this Agreement and the obligations of the Company under it shall not be in derogation of any other
obligations of the Company not set forth herein to pay any compensation or to pay or provide any benefit to the Executive. 
 (k) Any
benefits to which the Executive is entitled under the Company’s severance pay program covering salaried or executive employees generally shall be reduced by benefits paid under Section 2(b)(i) (A) and (B). Any benefits to which the
Executive is entitled under Section 2 shall be reduced by the amount of any benefits provided or payments made to him pursuant to the Severance Agreement dated as of
                     between the Executive and the Company. This Agreement supersedes any prior change in control agreement with the
Executive. 
 3. Successors; Binding Agreement. 
 (a) The Company shall require any successor (whether direct or indirect, by purchase, merger, consolidation or otherwise) to all or substantially all of the business or assets of the Company, and any parent company
thereof, by agreement or agreements in form and substance satisfactory to the Executive, expressly to assume and agree to perform this Agreement, and in the case of any such parent company expressly to guarantee and agree to cause the performance of
this Agreement, in the same manner and to the same extent as the Company would be required to perform it if no such succession had taken place. As used in this Agreement, “Company” shall mean the Company as defined in the first sentence of
this 

  

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Agreement and any successor to all or substantially all its business or assets or which otherwise becomes bound by all the terms and provisions of this
Agreement, whether by the terms hereof, by operation of law or otherwise. 
 (b) This Agreement is personal to the Executive and without the
prior written consent of the Company shall not be assignable by the Executive otherwise than by will or the laws of descent and distribution. This Agreement shall inure to the benefit of and be enforceable by the Executive and his personal or legal
representatives and successors in interest under this Agreement. 
 4. Term. This Agreement may be terminated by the Company as of a
date set forth in a notice to Executive given at any time at least six months prior to the execution of a definitive agreement which would lead to a Change in Control, provided that if a Change in Control occurs within such six month period
subsequent to the delivery of the notice of termination of this Agreement by the Company, then this Agreement shall continue in effect in accordance with its terms notwithstanding such notice. This Agreement shall terminate on the third anniversary
of any Change in Control unless a Notice of Termination shall have been given prior thereto and provided further that, notwithstanding anything to the contrary in this Agreement, the provisions of this Agreement shall also continue in effect
notwithstanding such notice if the notice is given at the instance or suggestion of a third party following commencement of discussions with the Company that ultimately result in a Change in Control. 
 5. Notice. Any notice, demand or other communication required or permitted under this Agreement shall be effective only if it is in writing and
delivered personally or sent by registered or certified mail, return receipt requested, postage prepaid, addressed as follows: 
 If to the Company: 
 Fortune Brands, Inc. 
 520 Lake Cook Road 
 Deerfield, Illinois 60015 
 Attention: Secretary 
 If to the Executive: 
 At the address most recently on file with the Company 
 or to such other address as either party may designate by notice to the other and shall be
deemed to have been given as of the date so personally delivered or mailed. 
 6. Miscellaneous. This Agreement shall be governed by
and construed in accordance with the laws of the State of Delaware. This Agreement cannot be modified or any term or condition waived in whole or in part except by a writing signed by the party against whom enforcement of the modification or waiver
is sought. No waiver by either party at any time of any breach of this Agreement by the other party, or compliance with, any condition or provision of this Agreement to be performed by such other party shall be deemed a waiver of similar or
dissimilar provisions or conditions at the same or at any prior or subsequent time. The headings in this Agreement are included for convenience of reference only and shall not in any way affect the meaning or interpretation of this Agreement.

  

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 7. Separability. The invalidity or unenforceability of any provision of this Agreement shall not
affect the validity or enforceability of any other provision of this Agreement. 
 8. Counterparts. This Agreement may be executed in
any number of counterparts, each of which so executed shall be deemed to be an original, and such counterparts will together constitute but one Agreement. 
 9. Withholding of Taxes. The Company may withhold from any benefits payable under this Agreement all federal, state, city or other taxes as shall be required pursuant to any law or governmental regulation or
ruling. 
 10. Excise Taxes. In the event that Executive becomes entitled to payments under Section 2 of this Agreement, or as a
result of the exercise, or acceleration of the exercisability, of stock options or performance awards, or the exercise of limited rights or other awards under the Company’s Long-Term Incentive Plan or any successor plan, or any other payments
or benefits received or treated as having been received by Executive in connection with a change in the ownership or effective control of the Company or in the ownership of a substantial portion of its assets within the meaning of
Section 280G(b)(2)(A) of the Internal Revenue Code of 1986, as amended (the “Code”) (whether pursuant to the terms of this Agreement or any other plan, arrangement or agreement with the Company, any person whose actions result in such
a change or any person affiliated with the Company or such person) (“the Agreement Payments”), if any of the Agreement Payments will be subject to the tax (the “Excise Tax”) imposed by Section 4999 of the Code, the Company
shall pay to Executive, if his employment has terminated, on the eighth day following the date the Executive delivers (and does not revoke) an executed release of claims in the form attached to this Agreement as Exhibit A (as such release is updated
from time to time to reflect legal requirements) (or if Executive’s employment has not terminated, on the fifth day following the receipt of the Agreement Payment) an additional amount (the “Gross-Up Payment”) such that the net amount
retained by Executive after deduction of any Excise Tax on the Agreement Payments and any federal, state and local income tax and Excise Tax upon the payment provided for by this Section 10, shall be equal to the Agreement Payments. For
purposes of determining whether payments or benefits of the types referred to in the preceding sentence are Agreement Payments and whether any of the Agreement Payments will be subject to the Excise Tax and the amount of such Excise Tax,
(i) any such payments or benefits received or to be received by Executive shall be treated as “parachute payments” within the meaning of Section 280G(b)(2) of the Code, and all “excess parachute payments” within the
meaning of Section 280G(b)(1) of the Code shall be treated as subject to the Excise Tax, unless in the opinion of tax counsel selected by one of the “Big 4” independent registered public accounting firms and acceptable to Executive
such other payments or benefits (in whole or in part) do not constitute parachute payments, or such excess parachute payments (in whole or in part) represent reasonable compensation for services actually rendered within the meaning of
Section 280G(b)(4) of the Code in excess of the base amount within the meaning of Section 280G(b)(3) of the Code, or are otherwise not subject to the Excise Tax, (ii) the amount of the Agreement Payments which shall be treated as
subject to the Excise Tax shall be equal to 

  

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the lesser of (A) the total amount of the Agreement Payments or (B) the amount of excess parachute payments within the meaning of
Section 280G(b)(1) of the Code (after applying clause (i), above), and (iii) the value of any non-cash benefits or any deferred payment or benefit shall be determined by one of the “Big 4” independent registered public accounting
firms in accordance with the principles of Sections 280G(d)(3) and (4) of the Code. Notwithstanding the foregoing provisions of this Section 10, if it shall be determined that Executive is entitled to the Gross-Up Payment, but that
the value of the Agreement Payments does not exceed 330% of the base amount (as defined in Section 280G(d)(3) of the Code), then, subject to the following sentence, no Gross-Up Payment shall be made to Executive and the amounts payable under
this Agreement shall be reduced so that the value of the Agreement Payments, in the aggregate, equals one dollar less than 300% of the base amount. The reduction described in the preceding sentence shall apply only if the value of the reduction is
equal to or less than 30% of the Executive’s base salary as of the Change in Control; otherwise there shall be no reduction and the Executive will be entitled to the Gross-Up Payment. The reduction of the amounts payable under this Agreement,
if applicable, shall be made in such a manner as to maximize the value of all Agreement Payments actually made to Executive. For purposes of determining the amount of the Gross-Up Payment, the Executive shall be deemed to pay federal income taxes at
the highest marginal rate of federal income taxation in the calendar year in which the Gross-Up Payment is to be made and state and local income taxes at the highest marginal rate of taxation in the state and locality of Executive’s residence
on the Termination Date, net of the maximum reduction in federal income taxes which could be obtained from deduction of such state and local taxes. The Gross-Up Payment required in respect of Agreement Payments other than under Section 2 of
this Agreement shall be payable whether or not Executive’s employment terminates. In the event that the Excise Tax is subsequently determined to be less than the amount taken into account hereunder at the time of Executive’s termination of
employment, the Executive shall repay to the Company at the time that the amount of such reduction in Excise Tax is finally determined the portion of the Gross-Up Payment attributable to such reduction (plus the portion of the Gross-Up Payment
attributable to the Excise Tax and federal and state and local income tax imposed on the Gross-Up Payment being repaid by him if such repayment results in a reduction in Excise Tax and/or a federal and state and local income tax deduction) plus
interest on the amount of such repayment at the rate provided in Section 1274(b)(2)(B) of the Code. In the event that the Excise Tax and any interest or penalties in respect thereof is determined to exceed the amount taken into account
hereunder (including by reason of any payment the existence or amount of which cannot be determined at the time of the Gross-Up Payment), the Company shall make an additional gross-up payment in respect of such excess (plus any interest or penalties
payable with respect to such excess) at the time that the amount of such excess is finally determined. 
 11. Section 409A.
Notwithstanding anything in the foregoing to the contrary, in the event that any amounts payable (or benefits provided) under this Agreement are subject to the provisions of Section 409A of the Code, to the extent determined necessary, the
parties agree to amend this Agreement in the least restrictive manner necessary to avoid imposition of any additional tax or income recognition on Executive under Section 409A of the Code, the final Treasury Regulations and other Internal
Revenue Service guidance thereunder. In addition, to the extent necessary to comply with Code Section 409A, references to termination of employment (and similar phrases) in this Agreement shall be interpreted in a manner that is consistent with
the term “separation from service” under Code Section 409A(a) (2) (A) (i) and final Treasury Regulations and other Internal Revenue Service guidance thereunder. 
  

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 IN WITNESS WHEREOF, the Company has caused this Agreement to be executed by a duly authorized officer and
attested to and the Executive has set his hand as of the date first above written. 
  

							
	 	 	 	 	FORTUNE BRANDS, INC.
				
		 		 	By:	 	  

		 		 	Name:	 	  

		 		 	Its:	 	  

				
	 ATTEST:
	 		 		 	
				
	  
	 		 		 	
	 Secretary
	 		 		 	
			
		 		 	  

		 		 	Executive

  

 12Form of Severance Agreement

 Exhibit 10.2 
 FORM OF 
 SEVERANCE AGREEMENT 
 AGREEMENT dated as of                     
between FORTUNE BRANDS, INC., a Delaware corporation (the “Company”), and                      (the “Executive”),

 W I T N E S S E T H: 
 WHEREAS, the Executive is currently employed by the Company and has throughout his period of employment rendered valuable service to the Company; and

 WHEREAS, the Executive desires to continue in full-time employment with the Company, but desires to be provided with the assurance of
receiving certain severance benefits in the event the Company were to take certain actions resulting in the termination of his employment; and 
 WHEREAS, in order for the Company to continue to have the benefit of the Executive’s knowledge and experience as a full-time employee of the Company, the Company desires to provide him with the assurance of receiving severance benefits
to be a vital element in protecting and enhancing the best interests of the Company and its stockholders; and 
 WHEREAS, the Company and the
Executive desire to enter into this Agreement to set forth the terms and conditions of such severance benefits; and 
 WHEREAS,
simultaneously with the execution of this Agreement, Executive and the Company are entering into a Change of Control Agreement (the “Change of Control Agreement”); 
 NOW, THEREFORE, in consideration of the premises and of the mutual agreements hereinafter contained, the parties agree as follows: 
 1. Termination of Employment. 
 (a)
Entitlement to Benefits. If and only if during the term of this Agreement the Executive’s employment with the Company is terminated by the Company other than for Disability or Cause or by the Executive for Good Reason (as defined in this
Section 1), the Executive shall be entitled to benefits as provided in Section 2. The Executive shall not be entitled to any benefits under this Agreement in the event his employment with the Company is terminated as a result of his death,
by the Company for Disability or Cause or by the Executive other than for Good Reason. 
 (b) Disability. Termination of employment by
the Company for Disability hereunder shall be deemed to have occurred only if, as a result of the Executive’s incapacity due to physical or mental illness, the Executive shall have been absent from his duties with the Company on a full-time
basis for 180 consecutive days and, within 30 days after Notice of Termination (as defined in Section 1(d)) is given to the Executive by the Company, the Executive shall not have returned to the full-time performance of his duties. 

 (c) Cause. Termination of employment by the Company shall be deemed to be for Cause only if
(i) termination shall have been the result of (A) an act or acts of dishonesty on the Executive’s part that results in Executive being indicted for a felony, or (B) the Executive’s willful and continued failure substantially
to perform his duties and responsibilities as an officer of the Company (other than any such failure resulting from his incapacity due to physical or mental illness) after a demand for substantial performance is delivered to the Executive by the
Board of Directors of the Company which specifically identifies the manner in which such Board believes that the Executive has not substantially performed his duties and the Executive is given a reasonable time after such demand substantially to
perform his duties, and (ii) there shall have been delivered to the Executive a copy of a resolution duly adopted by the affirmative vote of not less than two-thirds (2/3) of the members of the Board of Directors of the Company at a
meeting called and held for the purpose (after reasonable notice to the Executive and an opportunity for him, together with his counsel, to be heard before such Board), finding that in the good faith opinion of the Board of Directors of the Company
that the Executive was guilty of conduct set forth above in clause (i)(A) or (i)(B) of this Section 1(c) and specifying the particulars thereof in detail. The Executive’s employment shall in no event be considered to have been
terminated by the Company for Cause if the act or failure to act upon which such termination is based (x) was done or omitted to be done (1) as a result of bad judgment or negligence on his part, or (2) as a result of his good faith
belief that such act or failure to act was in or was not opposed to the interests of the Company, or (y) is an act or failure to act in respect of which the Executive meets the applicable standard of conduct prescribed for indemnification or
reimbursement or payment of expenses under the By-laws of the Company or the laws of the state of its incorporation or the directors’ and officers’ liability insurance of the Company, in each case as in effect at the time of such act or
failure to act. 
 (d) Notice of Termination. Any termination by the Company for Disability or Cause shall be communicated by Notice
of Termination to the Executive and any termination by the Executive for Good Reason shall be communicated by Notice of Termination to the Company. For purposes of this Agreement, a “Notice of Termination” shall mean a notice in writing
which indicates the specific termination provision in this Agreement relied upon and sets forth in reasonable detail the facts and circumstances claimed to provide a basis for termination of the Executive’s employment under the provision so
indicated. 
 (e) Termination Date. “Termination Date” shall mean (i) if employment is terminated by the Company for
Disability, 30 days after Notice of Termination is given (provided that the Executive shall not have returned to the performance of his duties on a full-time basis during such 30-day period), (ii) if employment is terminated by the Company
for Cause, the date on which a Notice of Termination is given, (iii) if employment is terminated for Good Reason, the date specified in the Notice of Termination, and (iv) if employment is terminated for any other reason, the date on which
the Executive ceases to perform his duties for the Company; provided, however, that, if within 30 days after any Notice of Termination is given the party receiving such Notice of Termination notifies the other party that a dispute exists concerning
the termination, the Termination Date shall be the date finally determined to be the Termination Date, either by written agreement of the parties or by a final judgment, order or decree of court of competent jurisdiction (the time for appeal having
expired and no appeal having been perfected); provided further, however, that if the dispute is resolved in favor of the Company, the Termination Date shall be the date determined under clauses (i) through (iv) of this
Section 1(e) . 
  

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 (f) Good Reason. Termination of employment by the Executive for Good Reason shall be deemed to
have occurred only if the Executive terminates his employment and provides a Notice of Termination to the Company prior to such date for any of the following reasons: 
 (i) without Executive’s express written consent, a material change in the duties assigned to Executive, except in connection with the
termination of his employment as a result of Executive’s death or by the Company for Disability or Cause or by Executive other than for Good Reason; 
 (ii) a reduction by the Company in the Executive’s then current base salary; 
 (iii)
failure by the Company to substantially maintain Executive’s participation in the Company’s benefit plans; provided that the Company may eliminate Executive’s participation in such plans if participation ceases for similarly situated
senior executives and further provided that the Company may make adjustments to Executive’s level of benefits under such plans. Such benefit plans shall include, but not be limited to, the provisions for incentive compensation under the Annual
Executive Incentive Compensation Plan of the Company and the Company’s Retirement Plan, Supplemental Plan (as defined in Section 2(b)(iii)) (including the supplemental profit-sharing of the Supplemental Plan), the Fortune Brands Retirement
Savings Plan (including the tax deferred and related Company matching contributions) and the Long-Term Incentive Plan; 
 (iv)
the relocation of the Company’s principal executive offices to a location more than 35 miles from it location on the date of this Agreement or the Company requiring the Executive to relocate to any office other than the Company’s principal
executive offices, except for required travel on the Company’s business; 
 (v) any reduction in the number of vacation
days provided to the Executive, unless such reduction is applicable to officers of the Company generally; 
 (vi) any failure
of the Company to comply with and satisfy Section 7; 
 (vii) any purported termination of the Executive’s
employment by the Company which is not effected pursuant to a Notice of Termination, and for purposes of this Agreement, no such purported termination shall be effective; 
 provided, however, that termination of employment by the Executive under clauses (ii) or (iii) above shall not be deemed to have occurred for Good Reason if the reason for the compensation reduction or
failure of benefit plan coverage thereunder is due to a change in the individual elements of aggregate compensation, which change is applicable to officers of the Company generally, without a material reduction in aggregate compensation; provided,
further, that the Executive must provide written notice to the Company of the existence of Good Reason no later 

  

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than 90 days after its initial existence, the Company shall have a period of 30 days following its receipt of such written notice during which it may remedy
in all material respects the Good Reason condition identified in such written notice, and the Executive must terminate employment with the Company no later than 2 years following the initial existence of the Good Reason condition identified in such
written notice. 
 2. Compensation Upon Termination. 
 (a) If the Executive’s employment is terminated by the Company for Disability or Cause or by the Executive for other than Good Reason, the Company shall have no obligation to pay any compensation to the Executive
under this Agreement in respect of periods beginning on and after the Termination Date, but this Agreement shall have no effect on any other obligation the Company may have to pay the Executive compensation to which he may otherwise be entitled.

 (b) If the Company terminates the Executive’s employment other than for Disability or Cause, or if the Executive terminates his
employment for Good Reason, then the Company shall pay to the Executive as severance pay ratably (or as otherwise provided under subsection (g) below) over the 12-month period commencing on the Executive’s Termination Date (provided that
Executive has delivered and has not revoked an executed release of claims in the form attached hereto as Exhibit A (as such release is updated from time to time to reflect legal requirements) an amount equal to the product of two (2) (or, if
lesser, the fraction of year(s) from the Termination Date to the Executive’s Normal Retirement Date (as defined in the Fortune Brands Pension Plan)) times the sum of: 
 (i) his annual base salary at the rate in effect on the date hereof plus any increases therein subsequent thereto, plus 
 (ii) his target annual bonus under the Annual Executive Incentive Compensation Plan in effect in the calendar year in which the
Termination Date occurs, plus 
 (iii) the amount that would have been required to be allocated to the Executive’s
account (assuming that he elected the maximum employee contribution) for the year immediately preceding the year in which the Termination Date occurs under the Fortune Brands Retirement Savings Plan, including the Company 401(k) matching
contribution, and the profit-sharing provisions of the Supplemental Plan of Fortune Brands, Inc. (the “Supplemental Plan”). 
 (c)
If the Company terminates the Executive’s employment other than for Disability or Cause, or if the Executive terminates his employment for Good Reason, and if Executive has delivered and has not revoked an executed release of claims in the form
attached hereto as Exhibit A (as such release is updated from time to time to reflect legal requirements), the Company shall maintain in full force and effect, for the Executive’s continued benefit for a two (2) year period (or, if
shorter, the period until his Normal Retirement Date) after the Termination Date, all employee life, health, accident, disability, medical and other employee welfare benefit plans, programs or arrangements in which he was participating immediately
prior 

  

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to the Termination Date, provided that his continued participation is possible under the terms and provisions of such plans, programs and arrangements. In
the event that the Executive’s participation in any such plan, program or arrangement is barred (or the provision of health or medical benefits would result in taxable income to Executive for coverage beyond the maximum applicable continuation
coverage period under the Consolidated Omnibus Budget Reconciliation Act of 1985), the Company shall arrange to provide him with benefits (or cash equivalent thereof) substantially similar to those which he would have been entitled to receive under
such plan, program or arrangement if he had remained a participant for such additional two (2) year period (or, if shorter, such additional period until his Normal Retirement Date) after the Termination Date. 
 (d) If the Company terminates the Executive’s employment other than for Disability or Cause, or if the Executive terminates his employment for Good
Reason, and if Executive has delivered and has not revoked an executed release of claims in the form attached hereto as Exhibit A (as such release is updated from time to time to reflect legal requirements), then in addition to the retirement
benefits to which the Executive is entitled under the Retirement Plan, the Supplemental Plan and any other defined benefit pension plan maintained by the Company or any affiliate, and any other program, practice or arrangement of the Company or any
affiliate to provide the Executive with a defined pension benefit after termination of employment, and any successor plans thereto (all such plans being collectively referred to herein as the “Pension Plans”), the Company shall pay the
Executive monthly beginning at the earliest date that payments commence under any of the Pension Plans an amount equal to the excess of (i) over (ii) below where: 
 (i) equals the sum of the aggregate monthly amounts of pension payments (determined as a straight life annuity) to which the Executive
would have been entitled under the terms of each of the Pension Plans in which he was an active participant as of the Termination Date determined as if he were fully vested thereunder and had accumulated two (2) additional years (or, if less,
the fraction of a year from the Termination Date to the Executive’s Normal Retirement Date) of Service thereunder (subsequent to his Termination Date) at his rate of Compensation in effect on the Termination Date, and where; 
 (ii) equals the sum of the aggregate monthly amounts of pension payments (determined as a straight life annuity) to which the Executive is
entitled under the terms of each of the Pension Plans in which he was an active participant at the date hereof or subsequently. 
 For
purposes of clause (i), the amounts payable pursuant to Sections 2(b)(i) and (ii) shall be considered as part of the Executive’s Compensation and such amounts shall be deemed to represent two (2) years (or, if less, the
fraction of a year from the Termination Date to the Executive’s Normal Retirement Date) of Compensation for purposes of determining his highest consecutive five year average rate of Compensation. The supplemental pension benefits determined
under this Section 2(d) shall be payable by the Company to the Executive and his contingent annuitant, if any, or to the Executive’s surviving spouse as a spouse’s benefit if the Executive dies prior to commencement of benefits under
this Agreement, in the same manner and for as long as his pension benefits under the Supplemental Plan and shall be adjusted 

  

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actuarially to reflect payment in a form other than a straight life annuity. Benefits which commence prior to the age at which benefits may be paid without
actuarial reduction for early payment under the Retirement Plan shall be actuarially reduced to reflect early commencement to the extent, if any, provided in the Retirement Plan as if the Executive’s Termination Date were an Early Retirement
Date. In the event that an employee grantor trust (“Grantor Trust”) has been established among the Company, the Executive and a Trustee, the Company shall provide the additional pension benefits payable under this Section 2(d) in the
same manner as Supplemental Plan benefits are provided after termination of employment to executives with Grantor Trusts and shall be calculated using the same assumptions as used to provide Supplemental Plan benefits. All capitalized terms used in
this Section 2(d) shall have the same meaning as in the Retirement Plan as in effect on the date hereof, unless otherwise defined herein or otherwise required by the context. 
 (e) If the Company terminates the Executive’s employment other than for Disability or Cause, or the Executive terminates his employment for Good
Reason, and if Executive has delivered and has not revoked an executed release of claims in the form attached hereto as Exhibit A (as such release is updated from time to time to reflect legal requirements), the Company shall pay to the Executive as
additional severance pay in a lump sum on the eighth day (or such other day as required under Code Section 409A) following the date the Executive delivers an executed release of claims in the form attached hereto as Exhibit A (as such release
is updated from time to time to reflect legal requirements) following the Termination Date an amount, if any, equal to the nonvested portion of his account balances under the Fortune Brands Retirement Savings Plan and the defined contribution plan
of any affiliate of the Company in which there is maintained for him an account balance which is not fully vested. 
 (f) If the Company
terminates the Executive’s employment other than for Disability or Cause, or the Executive terminates his employment for Good Reason, and if Executive has delivered and has not revoked an executed release of claims in the form attached hereto
as Exhibit A (as such release is updated from time to time to reflect legal requirements), the Executive shall be entitled to the following as incentive compensation through the Termination Date: 
 (i) the unpaid portion of the amount awarded to him as incentive compensation under the Annual Executive Incentive Compensation Plan for
the calendar year immediately preceding the year in which the Termination Date occurs, payable at the time annual incentive awards are normally paid; and 
 (ii) incentive compensation under the Annual Executive Incentive Compensation Plan for the calendar year in which the Termination Date occurs, payable at the time annual incentive awards for that year are normally
paid, in an amount equal the Executive’s target percentage prorated for the portion of the year through the Termination Date. 
 (g) If
the Executive is a “specified employee” of the Company (as defined in Treasury Regulation Section 1.409A-1(i)) and if amounts payable under this Section 2 are on account of an “involuntary separation from service” (as
defined in Treasury Regulation Section 

  

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1.409A-1(m)), the Executive shall receive payments during the six (6)-month period immediately following the Termination Date equal to the lesser of
(x) the amount payable under this Section 2 or (y) two times the compensation limit in effect under Code Section 401(a)(17) for the calendar year in which the Termination Date occurs (with any amounts that otherwise would have
been payable under this Section 2 during such six (6)-month period being paid on the first regular payroll date following the six (6)-month anniversary of the Termination Date). If the Company reasonably determines that such termination is
not an “involuntary separation from service” (as defined in Treasury Regulation Section 1.409A-1(m)), amounts that would otherwise have been paid during the six (6)-month period immediately following the Termination Date shall
be paid on the first regular payroll date immediately following the six (6)-month anniversary of the Termination Date. 
 (h) If the Company
terminates Executive’s employment other than for Disability or Cause or if the Executive terminates his employment for Good Reason subsequent to a Change in Control and a dispute exists concerning the termination as set forth in subsection
(e) of Section 1, the Company shall continue to pay Executive’s full base salary through the date finally determined to be the Termination Date as provided in subsection (e) of Section 1. 
 (i) The Executive shall not be required to mitigate the amount of any payment provided for in this Section 2 by seeking other employment or
otherwise, nor shall the amount of any payment provided for in this Section 2 be reduced by any compensation earned by the Executive as the result of employment by another employer after the Termination Date or by any other compensation.

 (j) Subject to Section 2(k), this Agreement and the obligations of the Company under it shall not be in derogation of any other
obligations of the Company not set forth herein to pay any compensation or to pay or provide any benefit to the Executive. 
 (k)
Notwithstanding any other provision of this Agreement, (a) any amount otherwise payable to the Executive pursuant to the Change in Control Agreement shall be reduced by the amount of any payments made by the Company to the Executive under this
Section 2, and (b) any benefits to which the Executive is entitled under the Company’s severance pay program covering salaried or executive employees generally shall be reduced by benefits paid under Section 2(b)(i) and
(ii) of this Agreement. This Agreement supersedes any prior Severance Agreement with the Executive. 
 3. Confidential
Information. 
 (a) The Executive acknowledges that given his high level position with the Company, he has had and will have access to
highly confidential information of the Company and its affiliates, including, but not limited to, financial information, supply and service information, marketing information, personnel data, customer lists, business and financial plans and
strategies, and product costs, sources and pricing. The Company and the Executive consider their relation to be one of high confidence with respect to all such information (“Confidential Trade Secrets”). Accordingly, the Executive agrees
that during and for a period of twelve (12) months after the termination of his employment with the Company, regardless of the reasons that such employment might end, the Executive will: 
 (i) Hold all Confidential Trade Secrets in confidence and not discuss, communicate, disclose or transmit to others, or make any
unauthorized copy of or use the Confidential Trade Secrets in any capacity, position or business unrelated to the Company; 
  

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 (ii) Use the Confidential Trade Secrets only in furtherance of proper Company employment
related business reasons; and 
 (iii) Take all reasonable action that the Company deems necessary and appropriate to prevent
unauthorized use or disclosure of or to protect the Company’s interests in the Confidential Trade Secrets. 
 (b) It is understood and
agreed that the Executive’s obligations under Section 3(a) do not extend to any knowledge or information which is or may become available to the public or to competitors otherwise than by disclosure by the Executive in breach of this
Agreement nor to disclosure compelled by judicial or administrative proceeding after the Executive diligently tries to avoid each disclosure and affords the Company the opportunity to obtain assurance that compelled disclosures will receive
confidential treatment. 
 4. Loyalty. The Executive further acknowledges that the loyalty and dedicated service of the Company’s
and its affiliates’ employees is critical to the Company’s business. Accordingly, the Executive agrees that during and after his employment by the Company, regardless of the reasons the employment might end, he will not, without the prior
written consent of the Company, induce or attempt to induce any employee or agency representative of the Company or any of its affiliates to leave the employment or representation of the Company or of any affiliate. The Executive also agrees that
during and after his employment, he will not take any action, or make any statements, that discredit or disparage the Company or its affiliates, or its or their officers, directors, employees or products. The Company agrees that it will not take any
action or make any statements during and after Executive’s employment that discredit or disparage the Executive. The two preceding sentences shall not apply to statements made in papers filed in good faith with a court of law in connection with
a lawsuit between the Executive and the Company. 
 5. Non-Competition. 
 (a) The Executive acknowledges that the Company and its affiliates have invested time and money in establishing or planning to establish one or more
aspects of its business throughout the United States, Canada, Asia, Mexico and Europe. Therefore, the Executive agrees that during his employment by the Company and for a period of twelve (12) months after the termination of his employment, the
Executive will not, directly or indirectly, individually engage in nor be competitively employed or retained by, or render any competing services for, or be financially interested in, any firm or corporation engaged in any business in the United
States, Canada, Asia, Mexico or Europe which is directly competitive with any significant business in which the Company or any of its affiliates was engaged during the two-year period preceding the date the Executive’s employment terminates,
including, but not limited to any significant business in which, during such two-year period, the Executive was involved in the Company’s or any affiliate’s planning to enter such business. 
  

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 (b) The restriction in Section 5(a) shall not apply to: 
 (i) The purchase by the Executive of stock not to exceed 5% of the outstanding shares of capital stock or any corporation whose securities
are listed on any national securities exchange; or 
 (ii) The employment of the Executive by a non-competitive subsidiary or
non-competitive affiliated entity of a competitor of the Company or any affiliate upon written consent of the Company, which consent shall not be unreasonably withheld. 
 (c) The Executive also agrees that for a period of twelve (12) months after the termination of his employment with the Company he will not solicit business from nor directly or indirectly cause others to solicit
business that competes with the Company’s or any affiliate’s line of products from any entities which have been customers of the Company during the Executive’s employment or which were targeted as potential customers during
Executive’s employment. 
 6. Remedies. The Executive recognizes and agrees: 
 (a) That the covenants and restrictions in Sections 3, 4 and 5 of this Agreement are reasonable and valid and all defenses to the strict enforcement of
such sections by the Company are waived by the Executive to the full extent permitted by law. In the event, however, that a court of competent jurisdiction should determine in any case that the enforcement of any provision contained in such
paragraphs would not be reasonable, it is intended that enforcement of a provision which is determined by such court to be reasonable shall be given effect; and 
 (b) That a breach of the covenants and restrictions in Sections 3, 4 and 5 of this Agreement would result in irreparable harm to the Company which could not be compensated by money damages alone. Accordingly, the
Executive agrees that should there be a breach of any or all of these provisions or a threatened breach, the Company shall be entitled to cease paying amounts under Section 2 and to offset any amounts it owes to Executive against any damage
that it has suffered as a result of the breach of any of the covenants and restrictions in Sections 3, 4 and 5 and, in addition to its other remedies, to an order enjoining any such breach or threatened breach without bond. In addition, the
Executive agrees that, in the event he breaches any of the covenants or restrictions in Section 3, 4 or 5 of this Agreement, he will promptly repay to the Company upon demand of the Company any amounts paid to him pursuant to Section 2.
The Executive further agrees that if the Company prevails in any action to enforce these provisions, he will reimburse the Company for its attorney fees and costs incurred in pursuing such action. 
 The Company agrees that it will seek enforcement of Sections 3, 4 and 5 of this Agreement only in a good faith, reasonable manner and will not seek to enforce such
sections solely for malicious and punitive reasons. 
  

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 7. Successors; Binding Agreement. 
 (a) The Company shall require any successor (whether direct or indirect, by purchase, merger, consolidation or otherwise) to all or substantially all of
the business or assets of the Company, and any parent company thereof, by agreement or agreements in form and substance satisfactory to the Executive, expressly to assume and agree to perform this Agreement, and in the case of any such parent
company expressly to guarantee and agree to cause the performance of this Agreement, in the same manner and to the same extent as the Company would be required to perform it if no such succession had taken place. As used in this Agreement,
“Company” shall mean the Company as defined in the first sentence of this Agreement and any successor to all or substantially all its business or assets or which otherwise becomes bound by all the terms and provisions of this Agreement,
whether by the terms hereof, by operation of law or otherwise. 
 (b) This Agreement is personal to the Executive and without the prior
written consent of the Company shall not be assignable by the Executive otherwise than by will or the laws of descent and distribution. This Agreement shall inure to the benefit of and be enforceable by the Executive and his personal or legal
representatives and successors in interest under this Agreement. 
 8. Term. This Agreement shall continue in full force and effect
until the third anniversary of the date that notice of termination of this Agreement is given by the Company to the Executive or by the Executive to the Company. 
 9. Notice. Any notice, demand or other communication required or permitted under this Agreement shall be effective only if it is in writing and delivered personally or sent by registered or certified mail,
return receipt requested, postage prepaid, addressed as follows: 
 If to the Company: 
 Fortune Brands, Inc. 
 520 Lake Cook Road 
 Deerfield, IL 60015 
 Attention: Secretary 
 If to the Executive: 
 At the address most recently on file with the Company 
 or to such other address as either party may designate by notice to the other and shall be deemed to have been given as of the date so personally delivered or mailed.

 10. Miscellaneous. This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware. This
Agreement cannot be modified or any term or condition waived in whole or in part except by a writing signed by the party against whom enforcement of the modification or waiver is sought. No waiver by either party at any time of any breach of this
Agreement by the other party, or compliance with, any condition or provision of this Agreement to be performed by such other party shall be deemed a waiver of 

  

 10 

 
similar or dissimilar provisions or conditions at the same or at any prior or subsequent time. The headings in this Agreement are included for convenience of
reference only and shall not in any way affect the meaning or interpretation of this Agreement. 
 11. Separability. The invalidity or
unenforceability of any provision of this Agreement shall not affect the validity or enforceability of any other provision of this Agreement. 
 12. Counterparts. This Agreement may be executed in any number of counterparts, each of which so executed shall be deemed to be an original, and such counterparts will together constitute but one Agreement. 
 13. Withholding of Taxes. The Company may withhold from any benefits payable under this Agreement all federal, state, city or other taxes as shall
be required pursuant to any law or governmental regulation or ruling. 
 14. Section 409A. Notwithstanding anything in the
foregoing to the contrary, in the event that any amounts payable (or benefits provided) under this Agreement are subject to the provisions of Section 409A of the Code, to the extent determined necessary, the parties agree to amend this
Agreement in the least restrictive manner necessary to avoid imposition of any additional tax or income recognition on Executive under Section 409A of the Code and any final Treasury Regulations and Internal Revenue Service guidance thereunder.
In addition, to the extent necessary to comply with Code Section 409A, references to termination of employment (and similar phrases) in this Agreement shall be interpreted in a manner that is consistent with the term “separation from
service” under Code Section 409A(a)(2)(A)(i) and final Treasury Regulations and other Internal Revenue Service guidance thereunder. 
 IN WITNESS WHEREOF, the Company has caused this Agreement to be executed by a duly authorized officer and attested to and the Executive has set his hand as of the date first above written. 
  

							
		 		 	FORTUNE BRANDS, INC.
				
		 		 	By:	 	  

		 		 	Name:	 	  

		 		 	Its:	 	  

				
	 ATTEST:
	 		 		 	
				
	  
	 		 		 	
	 Secretary
	 		 	
			
		 		 	  

		 		 	Executive

  

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