Document:

EX-10.36

 Exhibit 10.36 

English Translation 
 Game
Business Cooperation Agreement 
 between 

China Mobile Group Jiangsu Co., Ltd. 

and 
 Shenzhen iDreamSky
Technology Co., Ltd. 
  
  
  

Place of Signing: Nanjing, Jiangsu 

 Party A: China Mobile Group Jiangsu Co., Ltd. 

Address: 59 Hu Ju Road, Nanjing, Jiangsu province 
 Zip
Code: 210029 
 Fax: 025-86668384 
 Deposit Bank:
Agricultural Bank of China, Nanjing Hongqiao Branch Office 
 Bank Account:
                     
 State Tax Taxpayer
Identification Number:                      

Party B: Shenzhen iDreamSky Technology Co., Ltd. 

Address: Floor 7, EVOC Technology Building, No. 31 Gaoxin Central 4th Road, Nanshan District, Shenzhen 

Zip Code: 518067 
 Fax: 0755-86530126 

Deposit Bank: China Merchants Bank, Shenzhen Sungang Branch Office 

Bank Account:                      

State Tax Taxpayer Identification Number:
                     
 In order to fully
leverage the advantages of the Parties hereto in their respective areas of service and provide high-quality game services to the large customer base, the Parties hereto, upon thorough negotiations based on the principles of equality, mutual
benefits, mutual supplementation of advantages and joint development, have agreed as follows on the cooperation of game business in Jiangsu province: 

I. Contents and Principles of Cooperation 
 1. To the
extent not violating the laws, regulations and relevant industry management policies, Party A will conduct a fair cooperation with Party B (who shall have relevant qualifications and permits) in jointly developing the game business. Both Parties
will comply with the relevant management rules and requirements imposed by the State and the supervisory authorities on the industry and data value-added business by sticking to the principles of honesty, mutual faith and win-win cooperation, and
provide customers with good-quality business and services. 
 2. Contents of Cooperation and Description of Business: During the term of cooperation, Party
B will place the contents under cooperation on the “China Mobile Game Business Platform” provided by Party A, and shall be responsible for providing support services with respect to the contents provided by it. All information involved
over the course of cooperation shall be subject to the contents posted in “China Mobile Game Business Platform.” The respective sections each Party is responsible for maintenance shall be defined according to the connection point of the
Parties’ equipment. Party A’s end of connection point shall be maintained by Party A, and Party B’s end of connection point shall be maintained by Party B. Both Parties shall do its own duties to ensure the normal operation of the
business. 
 3. Division of Duties Between Both Parties: 
 (1)
Party A’s Duties: As China Mobile’s game business platform provider, Party A shall provide Party B with business connection and platform support services at costs, and shall construct and maintain the game business platform, put the game
business online and operate its own channels relating to the relevant game business. Party A shall provide Party B with entrusted billing and collection of information fees, entrusted marketing, entrusted customer services and other various services
at costs. The game business platform business code assigned by Party A to Party B is 710517. The resources of business code are owned by Party A. Upon termination of this Agreement, Party A may take back the business code and re-assign the
same to other parties, and Party B shall not use such business code again. 

 (2) Party B’s Duties: In cases of acquisition, Party B may effect the transfer of the Monternet information
service cooperation relationship (including parent-subsidiary, head-branch relationship and change of company name, etc.) only upon satisfaction of the following conditions: 

1. for business involving online games, the acquirer shall have obtained a business license for cross-regional value-added telecommunications issued by
Ministry of Industry and Information Technology; 
 2. the acquirer shall be able to present relevant certificates evidencing its control over the acquired
enterprise of more than 50%; 
 3. the acquirer shall have relevant expertise or measures in place to guarantee the continuous stability of the original
business quality and customer service level and shall not affect the customer experience after the acquisition. 
 II. Party A’s Rights and
Obligations 
 4. Party A may verify the documents and materials provided by Party B as required hereunder relating to the normal operation of Party
B’s business, such as business license, organization code certificate, tax registration certificate, bank account opening permit, qualification certificate, sources of information, copyright certificate (letter of authorization) and bank
account information. If it is found that there is any false content or any unlawful content contained in those documents and materials, Party A may terminate this Agreement without liabilities. Party A may as per its needs request Party B to further
provide certain documents certifying that Party B owns or has the license to the intellectual property rights involved in this Agreement. 
 5. Party A may
establish the management rules, performance assessment provisions and customer service standards and documents relating to the game service (all attached hereto), and Party B shall comply with and implement such management rules, provisions and
standards. Party A will assess the performance of Party B according to such provisions. If Party B fails to pass the assessment, Party A may suspend the cooperation with Party B hereunder or even terminate this Agreement. 

6. Party A may examine any business of Party B involved in this Agreement. Party A may refuse to post any content provided by Party B which does not comply
with any state law, regulation or policy, or is against the public order and morals or Party A considers inappropriate. If Party B carries out any activity endangering the state security, pornographic or superstitious or any other illegal activity
or misconduct during the term of this Agreement, Party A may immediately terminate the cooperation with Party B, and report it to the public security bureau or any other competent government authority. If such activity causes any financial loss to
Party A or any adverse effect on Party A’s goodwill, Party A may demand Party B to indemnify Party A against the damages and losses resulting therefrom. With respect to Party B’s business application, Party A shall give a clear reply to
Party B within ten (10) business days upon the submission of complete business application materials by Party B. 

  
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 7. Party A uses its own services to cooperate with Party B in the game business. For this purpose, Party A shall
establish the service standards, design the service platform and service development plan, give guidance to provide the service, and have the final right to review and decide the service contents and any additional service of Party B relating to the
cooperation hereunder. Party A may direct and supervise over the daily works of Party B relating to the cooperation hereunder, and may demand Party B to correct any activity that does not meet the business management requirements and claim
liabilities for breach of contract against Party B. 
 8. Party A shall set the rate of service fee, while Party B may give certain proposal and advice to
Party A in that regard. Party B’s proposal and/or advice will be implemented by Party A if the same is confirmed by Party A. If any service fee cannot be recovered due to such causes as user downtime, arrears or invalid user, such service fee
will not be included in the base amount for the account settlement between both Parties. 
 9. If Party B breaches this Agreement, Party A may claim
liabilities for breach of contract against Party B in accordance with the Rules of China Mobile Jiangsu Company for the Management of Own Business and other relevant business management rules. If Party B’s breach is caused by any malicious
action of any competitor and Party B has provided certain conclusive and valid evidence, Party A may at its own discretion reduce or exempt the liabilities of Party B and claim the liabilities against the said competitor. 

10. With respect to any abnormal traffic overload which affects the safety of Party A’s network operation, Party A may restrict transmission or timely
adjust the traffic according to its system capacity. Furthermore, Party A may notify Party B to deal with the spams or illegal attacks from Party B within a prescribed period. If Party B fails to timely deal with them as required, Party A may take
appropriate measures to avoid deterioration of the event. In case of any emergency, in order to protect the legitimate rights and interests of the customers, Party A may take appropriate measures without notice to Party B. 

11. Party A shall, as per the business logic, provide the business platform interface, service code, business code and various technical trainings or supports
such as billing and networking required for operating the business. If Party A intends to change certain important data, adjust its network or modify its software, which would affect the business, Party A shall give a prior notice to Party B. 

12. Party A shall accept all service inquiries and complaints from the customers, and process customer feedbacks. Party A shall deal with all customer
inquiries, reports and complaints arising from the problems in its network communication. Where the customer inquiry, fee inquiry, course of use, complaint or any other customer service problem which is not caused by any problem in the network
communication and cannot be directly explained or the explanation is unsatisfactory to the customers, Party A will forward such issue through the customer service system to Party B’s secondary customer service for subsequent processing, and
track the result and promptly give feedbacks to the customers. 

  
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 13. If Party B commits any act breaching this Agreement or adversely affecting the customers, Party A may
forthwith take certain necessary remedies to the affected customers and the involved business, so as to avoid deterioration of the losses suffered by the customers or expansion of the adverse effect. In case of any customer complaint which is caused
by any fault of Party B and where a refund is to be paid (including 100% or 200% refund), Party A may advance the refund to the customer upon demand of the customer, and deduct the same from the amount of information fee payable to Party B. 

14. Party A shall be responsible for the routine maintenance of the game platform, and solve all technical failures caused by its reason, so as to ensure the
normal operation of the application services. 
 15. Party A will be responsible for management of such customer data as registration, login, identification
and authentication, and may feedback relevant data to Party B in a given form. For online applications, Party A’s game business platform shall be interconnected with Party B’s content service system, and the data of the game business
platform will serve as the basis for ultimate confirmation of customer’s use of Party B’s game business. Party A will statistically calculate the visit traffic to Party B’s application game business, and provide Party B with the
results of such statistics in a proper form. 
 16. Party A may adjust the UI design of Party A’s WAP portal, client terminals and WEB website and the
sequence of game business as per the business development. 
 17. Both Parties may jointly carry out marketing, promotional and advertising activities. For
that purpose, Party A may request Party B to display the brand of “China Mobile Game”, and the relevant materials shall be subject to the prior review of Party A. Without Party A’s approval or authorization, Party B shall not use the
logo of China Mobile or any other brand, or display the 10086 customer service hotline in its advertising materials. If Party B uses the brand of “China Mobile Game” beyond the marketing and promotion of the relevant services approved by
Party A, and thus causes any adverse effect on Party A, Party A may deem it as an infringement and may demand Party B to cease such use and bear all liabilities and consequences resulting therefrom; where the circumstances are serious, Party A may
claim the legal liabilities against Party B. 
 18. With respect to the channel cooperation, Party A may promote all connected game business of Party B
reviewed and approved by Party A in Party A’s marketing channels and in the cooperative marketing channels. 
 19. Party A will utilize its resources
to carry out integrated marketing, advertising and promotional activities, according to the business development stage and status, as well as the actual needs in the market. 

  
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 20. Party A shall calculate and collect the business fees, and settle and pay the information fees to Party B in
accordance with this Agreement. 
 21. In order to maintain the market order and avoid vicious competition while promoting the business development, Party A
may restrict the number of partners that provide the similar contents or services of applications by implementing the mechanism of “bottom out” and “enrollment based on merits”, and may adjust the number of partners from time to
time. 
 22. Upon expiration or termination of this Agreement, Party A may take back such resources as the platform account name assigned to Party B, and
re-assign the same to other parties in cooperation. 
 III. Party B’s Rights and Obligations 

23. Party B shall have obtained the qualification and license required for the operating the business hereunder, as well as the approval of and registration
with the relevant authority. Party B must provide Party A with the true copies of the documents and materials as required hereunder relating to the normal operation of Party B’s business, such as business license, organization code certificate,
tax registration certificate, bank account opening permit, qualification certificate, sources of information and bank account information, and ensure that the price of its fee complies with the regulations of the state pricing administrative
authority. If Party B provide online game business, it shall provide true and valid copies of relevant licenses, such as, among others, Telecommunications Value-Added Business Operating License, Telecommunications and Information Service Operating
License. Party B hereby undertakes that it satisfies the requirements of qualification as specified in the Rules of China Mobile Jiangsu Company for the Management of Own Business. Party B shall report and file any change of equity structure in
written to Party A at the same time with any change happens. If the equity structure of Party B is changed and thus it fails to satisfy the basic requirements of qualification in the cooperation, and fails to notify Party A, Party A may terminate
this Agreement and all liabilities resulting therefrom shall be borne by Party B. Party B shall be solely and fully responsible for any civil dispute or administrative liability arising from the operation of the business hereunder due to any problem
in Party B’s qualification. 
 24. Party A may formulate and amend various business management rules, cooperation management measures, credit
management measures, customer service management rules, assessment management measures and information service standards (the details of which will be published by Party A in the management system) from time to time during the term of this
Agreement; all these rules, measures and standards shall be attached hereto as appendices; Party B hereby acknowledges and undertakes to provide the game services in accordance with such rules, measures and standards. 

25. Party B must ensure that its game business is lawful; it has obtained all government licenses, production and/or use permits and/or authorizations
required for the provision of such business; the content of its business is lawful and non-infringing, and does not infringe any intellectual property right (such as copyright) or any other lawful right of any third party by misappropriation or use
without the prior consent of the copyright holder. If Party A is subject to any third-party infringement complaint, action or claim due to Party B’s game business, Party A may suspend the alleged infringing service and hand over the dispute to
Party B for settlement. In that case, Party B must immediately communicate with the party that makes the complaint or claim, and all legal and financial liabilities resulting therefrom shall be borne by Party B. In addition, Party A may demand Party
B to indemnify it against all financial losses and goodwill damages resulting therefrom. 

  
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 26. During the term of agreement, without Party A’s prior written approval, Party B shall not directly or
indirectly use any channel to interconnect Party A’s mobile data applications with any third party at any business layer. 
 27. Party B shall actively
cooperate with Party A to test the interface, and provide its services in accordance with the service standards and interface specifications provided by Party A. 

28. Party B must provide Party A with clear and unambiguous information and materials regarding Party B’s business, and bear all financial and legal
liabilities arising therefrom. 
 29. Party B must log on Party A’s designated management system every day to view various notices, announcements and
other information published by Party A, and promptly process relevant information. Party B shall be fully responsible for all losses caused by its failure to read the information published in the system. 

30. Under the direction of Party A, Party B may decide whether to charge fee for certain service and decide the rate thereof, provided that the rate of of any
individual game shall be limited to the maximum rate specified by Party A in the relevant management rules for the game business. 
 31. Party B shall
actively carry out marketing and advertising activities according to Party A’s permit and uniform arrangement. Party B’s marketing and advertising materials shall display the brand of “China Mobile Game” and UI specification in
accordance with the requirement of Party A. If Party B carries out any marketing or advertising activity without the permission of Party A, Party B shall indemnify Party A against all losses and damages (including but not limited to judicial and
administrative penalties, and civil compensation). 
 32. If any third party files any administrative complaint, action or arbitration due to Party B’s
no right in its product in cooperation or any other relevant content or due to Party B’s defective license granted hereunder, Party A may as per the actual circumstances cumulatively or selectively take the following remedies: 

(1) to withhold the payment of a part of the income payable to Party B hereunder equal to the amount of damages claimed by the third party; 

(2) to demand Party B to properly settle the issue at Party B’s own costs, and in this case, Party B shall at its own costs file a petition to the
dispute resolution authority for participating in the dispute settlement as a third party upon request of Party A; 
 (3) to terminate this Agreement or any
part hereof. If such remedies still cannot prevent the damages suffered by Party A, Party B shall, upon demand of Party A, promptly and fully indemnify Party A against and hold it harmless from all damages and losses, including but not limited to
the amounts prepaid by Party A to Party B and/or financial losses resulting from interruption of business, and reasonable attorney’s fee, litigation or arbitration costs incurred by Party A for settling the dispute. 

  
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 33. Party B shall provide the resources and various supporting services required for operating its business in
accordance with the division of duties as stipulated in Article 3 above and strictly following the business development plan prepared by Party A; shall provide related work such as system maintenance and technical guarantee; shall appoint some
persons for special maintenance, business, customer service and secondary customer service, set up and publicly announce the technical inquiry and complaint hotline, solve all relevant problems within the prescribed time period and ensure the safe,
reliable and stable development of its business. 
 34. Party B shall assist Party A in planning the business operation, making the marketing strategy and
carrying out business advertising activities, and provide all supports required for Party A’s marketing and promotional activities upon request of Party A. 

35. During the term of this Agreement, Party B shall provide the periodic data analysis reports such as development of users, classification of users, habits
of use and business prospect as required by Party A, as well as various detailed statistical statements. 
 36. Party B shall collect and edit, prepare,
obtain the copyright license and preliminarily review the contents of all information involved in its business according to the business planning and the division of duties as specified in Article 3 above, strictly comply with the Measures for
Administration of Internet Information Services and the Undertaking for the Responsibility of Information Security (Appendix 1 attached hereto), ensure the contents of all information provided hereunder will not violate any state law, regulation or
policy or damage the public interests, and be responsible for all consequences resulting therefrom (including customer complaints, economic compensation and social impact). 

37. Party B shall not send any advertisement or any other information irrelevant to the business and not accepted by Party A and the users to any user through
Party A’s communication channel, or send any information violating the Undertaking for the Responsibility of Information Security (Appendix 1 attached hereto). Without the consent of the customers (whether registered or not), Party B shall not
send any promotional material or any advertising material for the purpose of business advertisement and promotion to such customers. If Party B violates this provision, Party A may unilaterally terminate this Agreement, and withhold the amount of
information fees payable to Party B in the last three continuous months as the liquidated damages. 
 38. Party B shall regularly inspect the security
status of its supported business platform and business system, develop certain measures to promptly cope with emergencies, set up and publicly announce the technical inquiry and complaint hotline, and promptly resolve any failure according to Party
A’s request. With respect to any system failure not in the user layer, it shall be resolved within 4 hours; with respect to any system failure in the user layer, it shall be resolved within 1 hour. 

  
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 39. Any application provided by Party B hereunder shall not exceed the scope of business as described in Article
2 above. If Party B violates this provision, Party A may unilaterally terminate this Agreement, and Party B shall pay the liquidated damages equal to the amount of information fees receivable by Party B in the last three continuous months (excluding
the month of such violation) commencing from the date of such violation. If Party B increases or reduces certain business relating to the cooperation hereunder, it shall give a written request to Party A at least one month in advance. Where Party A
does not respond to the request, it shall be deemed that Party A rejects the request. If Party A approves Party B’s request for provision of additional business in writing, Party B shall test such additional business and submit a test report to
Party A. Only if Party A confirms that the additional business is satisfactory, Party B may provide such additional business to the customers. 
 40. Party
B shall establish a consumption mode with transparent price and informed consumption according to Party A’s uniform requirement, provide such content and service as service inquiry, cancellation and customer service instruction free of charge,
and provide the customers with a convenient channel for inquiry of fees. Party B shall provide a fee inquiry mechanism in the customer service documentation and during the course of customer service. In its advertisements on the various media such
as newspapers, TV, radio, websites and SMS, as well as in the service promotional materials, Party B must clearly provide the information about service introduction, rate of fees, method of use and customer service hotline, and publish and display
the details about the involved business fee in the advertisements. With respect to the business use help information, customer service information, customer password, service hints and other system help information and menu operation information
sent to the customers, Party B shall not charge any information fee. 
 41. When cooperating with Party A in carrying out the marketing and promotional
activities, Party B shall at all times obtain the consent of the customers before it provides any service (including paid service and free service) to the customers, and must not provide any service to or charge information fee from any customer
without customer’s prior knowledge about the service or upon customer’s involuntarily receipt of the service. Prior to the acceptance of the service by the customers, Party B shall cause the customers to have full knowledge about its
business (including rate of business fee, form of business, frequency, use method, main content, method for cancellation and customer service). 
 42.
During the course of fee inquiry or publication, Party B shall not use any ambiguous wording or fraudulent advertisement. All advertising activities of Party B must comply with the relevant state laws and regulations regarding release of
advertisements. Party B shall ensure its advertising and marketing contents are true and complete, and shall be solely responsible for all liabilities arising from legal disputes due to its advertising activities. Party A is not responsible for such
liabilities. 
 43. Party B shall not use any improper means or Party A’s communication channel to promote its business, or carry out any unfair
competition or fraudulent activity, or cause any adverse effect on the business operated by Party A or Party A’s other partners. If Party B uses any fraudulent or improper means to promote its business or carry out any unfair competition, Party
A may unilaterally terminate this Agreement in accordance with the Rules of China Mobile Jiangsu Company for the Management of Own Business, and withhold the amount of information fees payable to Party B in the last three continuous months as the
liquidated damages. 

  
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 44. Where any customer refuses to pay the fee or Party A advances the refund to the customer due to any quality
problem in Party B’s service or overcharge of Party B’s fee exceeding the limit set by the pricing administrative authority, Party A may deduct such amount from the information fee payable to Party B hereunder; if the information fee
payable to Party B is insufficient for such deduction, Party B shall pay the deficiency to Party A. 
 45. Party B shall provide the products that are
listed on Party A’s game business platform to Party A for inclusion in such promotional activities as discount and free trial. Party B hereby accepts the allocation of costs relating to such promotional activities as determined by Party A. 

46. If Party B is not qualified to operate any Internet service, it shall not provide any service means (including but not limited to service subscription and
service on demand) to any customer through the Internet in whatever forms during the term of this Agreement. In addition, Party B shall not promote its business in cooperation hereunder on any website without the Telecommunication and Information
Service Operating License. Party B shall be fully liable for its violation of the provisions mentioned above during the term of this Agreement. 
 47. Party
B shall establish perfect internal management procedures and systems, strengthen the management of authority to transmit its internal information and the personnel management, and ensure that all contents provided to Party A’s customers are
lawful. Party B shall educate its employees on the regulations and rules issued by the state government and the telecommunication administrative authority regarding the use of Internet, establish and improve its archives of users, strengthen its
user management and education, and improve its management measures for the network safety and secrecy. If Party B fails to do so, Party A may terminate the cooperation with Party B. 

48. Party B shall be responsible for the security of its own system, and regularly inspect the security of its system. When operating its business, Party B
must not attack the network of China Mobile by whatever means. Party A may notify Party B to deal with any attack from Party B within a prescribed period. If Party B fails to timely deal with it as required, Party A may take appropriate measures to
avoid deterioration of the event. In case of any emergency, in order to protect the legitimate rights and interests of the customers, Party A may take appropriate measures without notice to customers. 

49. Upon termination of this Agreement, Party B shall cooperate with Party A to hand over the relevant equipment maintenance passwords, software development
specifications, instructions for regional marketing events and customer information. When Party B withdraws its game service due to whatever reason (including compulsory withdrawal due to Party A’s performance assessment), Party B shall provide
a one-month withdrawal transition period. During this period, Party B shall continue to provide its service to the customers, and make an announcement to the customers at a prominent place on its website (WAP/WWW) or any other influential channel
stating that it will stop the game service soon. Party B shall also notify the registered users through SMS free of charge. During the withdrawal transition period, Party B shall continue providing services to the customers according to Party
A’s request. After the cooperation is terminated, Party B shall still bear all liabilities caused by its own activities during the course of cooperation. In case of any substantial customer complaint due to any misconduct of Party B, Party B
shall pay the liquidated damages equal to the amount of information fees receivable by Party B in last three continuous months. 

  
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 50. If Party B satisfies the requirements of the business cooperation management rules, it may at its own
discretion declare the game business and participate in the classification and grading of partners in cooperation, etc. with the guidance of Party A. 
 51.
Upon thirty days prior to the expiration of this Agreement, Party B shall be obliged to check the renewal announcement published by Party A in Party A’s designated management system and take the initiative to contact Party A to actively
cooperate with Party A with regard to the renewal of agreement. If after the expiration of this Agreement, Party B still fails to contact Party A to complete the renewal of agreement, it shall be deemed that Party B has no intention to renew this
Agreement and the cooperation shall be terminated. 
 IV. Protection of Intellectual Property Rights 

52. If Party B uses any work to which a third party owns the lawful intellectual property right, Party B must obtain a license from the third party or its
agent for such work. If the content of any information provided by Party B infringes any right of any third party, Party B shall negotiate with the third party or its agent to obtain the license for such work from the third party. 

53. Party B shall be responsible for all liabilities and consequences resulting from any illegal or infringing information or service content provided by
Party B. 
 V. Rewards and Penalties 
 54. In case of
any breach by Party B, Party A may exercise any one or more of the following rights: (i) to require Party B to immediately correct its breach, take corrective action within a prescribed period of time, and make public apologies to media and
customers; (ii) to suspend the approval of Party B’s new business; (iii) to postpone or withhold the settlement with Party B; and (iv) to collect liquidated damages from Party B. In case of extraordinarily serious breach by Party
B (such as those resulting in customer complaints to the level of Ministry of Industry and Information Technology or administration of communications, media exposure or lawsuits, etc.), Party A may immediately terminate this Agreement. 

55. If Party B commits any act damaging the interest of Party A’s users during the term of this Agreement, including but not limited to: 

(1) releasing any content endangering the state security or disseminating any reactionary, pornographic, superstitious, crime or illegal information; 

(2) using any virus, malicious software or plug-in to charge and collect fees; 

(3) collecting call charges from Party A’s users without any prompt; 

(4) blocking any charge reminder in SMS which should be received by Party A’s users; 

  
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 (5) committing any breach resulting in complaint of customer to the Ministry of Industry and Information
Technology or the communications administrative authority, or media exposure or any legal action; 
 (6) cracking the game package without authorization,
including, but not limited to, implanting content or code on its own, implanting advertisements and conducting other activities that harm the interests of China Mobile or China Mobile’s users. 

(7) unilaterally promoting business by placing the customized channel package in the non-corresponding channel. 

(8) any unusual issue with respect to the business operation data, such as business income and number of paid users; 

then Party A may hold the settlement, and deduct and withhold the amount of information fee payable to Party B for the involved service. As per the severity
of Party B’s breach, Party A may claim liabilities for breach of contract against Party B, fully deduct the unsettled amount and charge the liquidated damages, and terminate the cooperation with Party B. As the ultimately responsible party,
Party B shall properly settle the customer complaints. 
 56. If there are a large number of customer complaints relating to Party B’s service during
the term of this Agreement, and the number of complaints exceeds the maximum limit specified in the relevant performance assessment management rules, Party A may return the paid fees to the affected customers, and deduct the returned fees from the
amount payable to Party B hereunder. 
 57. If Party B has fully complied with all provisions of this Agreement and the annual average customer complaint
rate relating to Party B’s service is low, Party A will consider renewing the Agreement with Party B in priority under the equivalent conditions. 

58. Party B shall not send any information to any customer who defaults in any due and payable game business information fees, or shall not permit such
customer to play any content on demand for any other customer. If Party B sends any information to such customer or permits such customer to use the game business with full knowledge, Party A may demand Party B to pay compensation for the amount
defaulted by the customer, and may terminate this Agreement. 
 59. If Party B breaches this Agreement, Party B may demand Party B’s affiliates
(including but not limited to those affiliates which have the same legal representative, same shareholder or same registered address) to assume the liabilities jointly and severally. 

VI. Customer Service 
 60. Both Parties shall work closely
to jointly solve the problems relating to customer complaints, and establish the first inquiry accountability system. Both Parties shall accept customer complaints, and the party that initially accepts the complaint shall follow up the whole event,
while the other party shall give assistance till the problem is solved. 

  
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 61. Party A shall deal with all inquiries, appeals and complaints from the customers relating to the problems in
its communication network. Party B shall deal with all customer complaints and inquiries relating to the problems in its business operation or provision of service or content, and promptly deal with and respond to the customer complaints transferred
by Party A. Party B must respond to any customer complaint within 2 hours, and solve the customer complaint to the satisfaction of the customer within 48 hours. With respect to any customer inquiry or complaint transferred by Party A, Party B shall
respond to it within 24 hours, and solve the customer complaint to the satisfaction of the customer within 48 hours. 
 62. Party B shall provide Party A
with an accessible 7X24 customer service hotline, appoint special persons to support the secondary customer service, and keep fast response and interaction with Party A’s customer service system. Party B’s customer service measures shall
at least include: (1) Customer service hotline: a direct 7X24 customer service hotline (mobile phone number or 400 or 800 transferred toll number), which shall not be powered off or transferred, with the accessibility rate not less than 80%; if
the customer service hotline is to be changed, Party B shall give a request at least two months in advance, and the original number shall be kept at the same time at least for two months. (2) Customer service contact person: Party B shall
appoint at least one contact person, whose contact phone shall be powered on 7x24 hours and shall not be transferred; the contact number shall be a mobile number (which shall not be changed throughout the course of cooperation). (3) Customer
service email address: the email box shall be accessible and can receive emails normally, and the capacity shall be at least 100M. 
 63. When Party A and
its branches are dealing with customer complaints, Party B shall actively cooperate with the relevant investigations as required, and provide the relevant historical records and basis. 

64. In case of any customer complaint which is caused by any fault of Party B and where a refund is to be paid (including 100% or 200% refund), Party A may
advance the refund to the customer upon demand of the customer, and deduct the same from the amount of information fee payable to Party B. 
 65. Upon
expiration of this Agreement, Party B shall take all efforts to hand over the platform to Party A, and deal with all customer complaints arising from such handover. 

VII. Business Mode in Cooperation 
 66. Party A shall
collect the communication fees, function fees and information fees from the customers accrued from use of the service specified herein in each account period. 

67. Both Parties will settle the information fees relating to the business specified herein on a monthly basis according to the following rules: 

1) Console Game Cooperation: Party A will pay 50% of the total amount of information fees to Party B as payable information fee, and the other 50% shall be
the service fee receivable by Party A; for Android/OPhone/education related games, 70% will be paid to Party B as payable information fee, the other 30% as service fee receivable by Party A; other changes in such income sharing percentage due to
business changes shall be subject to a supplementary agreement executed by both Parties. 

  
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 2) Channel Cooperation: if Party B’s business is selected to the mode of channel cooperation, Party A will
pay a percentage not lower than 30% but not higher than 70% of the total amount of information fees to Party B as payable information fee, and the other part shall be at the disposal of Party A as the service fee receivable by it; the exact mode of
income sharing shall be subject to the channel cooperation agreement executed by and between Party A and each channel cooperation partner. 
 3) Online Game
Cooperation: if Party B’s business falls into the category of cell phone online game business, PC online game business or cell phone web page online game business for commercial purposes (other than WAP image-text online game business), then
70% will be paid to Party B as payable information fee, the other 30% as service fee receivable by Party A. In case of WAP image-text online game business, then 50% will be paid to Party B as payable information fee, the other 50% as service fee
receivable by Party A. 
 68. The account settlement between both Parties shall use the amounts of function fees and information fees actually received by
Party A as the base, according to the data provided by Party A’s BOSS system. The base of account settlement will not take account of any abnormal fees found by Party A in its audit. The audit rules will be adjusted by Party A as per the
business operation status from time to time. The content of such audit shall include but not limited to: 
 (1) Charges against customers with canceled
account (including pre-canceled account): all fees incurred from the accounts in the status of cancellation or pre-cancellation within the account period; 

(2) Charges against customers with suspended account: all fees incurred from the accounts in the status of suspension within the account period; 

(3) Refunds: the sum of all refunds confirmed within the same account period; 

(4) Customer service costs: the cost of such customer services as customer complaint and inquiry confirmed within the same account period; 

(5) Malicious arrears; 
 (6) Fees incurred from invalid customer
accounts such as silent account, or from customer accounts not used normally such as account not within the business scope stipulated herein; 
 (7) Income
from breaching activity or abnormal business activity: the income of Party B received from any breaching activity or abnormal business activity, such as self-consumption; 

(8) Any function fee, information fee or communication fee refused to pay by the customers, or arrears, due to any quality problem in Party B’s content
or service; 
 (9) Party A may use the balance in any customer’s discount account to set off or pay the amount of payable fees, and will not take
account of such fees in the account settlement with Party B; 
 (10) Other causes. 

  
 14 

 69. With respect to the fees accrued from Party B’s use of Party A’s paid marketing resources, the
costs of marketing activities repaid by Party A to the customers on behalf of Party B or other deductions payable by Party B to Party A, such amounts may be settled with the information fee payable by Party A to Party B in the same period by
set-off. 
 70. Party A shall issue a monthly account statement according to the rules relating to business mode, and send it to Party B for review and
confirmation. Party B shall issue a formal and valid tax invoice consistent with the economic items set out herein to Party A within seven business days following the receipt of such statement. Party B’s issuance of the invoice indicates its
acceptance of the account settlement data provided by Party A. 
 71. In accordance with the state requirement of replacing the business tax with
value-added tax, if Party B is subject to this requirement, when Party B is settling the accounts with Party A, Party B shall issue the VAT invoice in compliance with the state laws, regulations and standards to Party A according to the settled
amount in each period and Party A’s policy of “replacing the business tax with value-added tax”. Party B hereby undertakes the form and substance of its invoice is lawful, effective, complete and accurate. Where Party B fails to issue
a VAT invoice or issues an invalid VAT invoice, Party A may postpone its payment without liability until Party B issues a valid VAT invoice, and Party B shall still perform its obligations hereunder during that period. 

Party B shall issue an invoice upon receipt of Party A’s request for invoice and deliver such VAT invoice to Party A within 10 business days following
the issue of such invoice. The date on which Party A receives the invoice by signing shall be be deemed as the delivery date of such invoice. Where Party B issues an invalid VAT invoice, it shall, at Party A’s request and at its own costs
re-issue a valid VAT invoice and deliver it to Party A within 10 business days following the receipt of such request. 
 Where Party B fails to issue and
deliver a VAT invoice in accordance with this Agreement, it shall re-issue a valid invoice according to Party A’s requirement. In that case, Party B shall indemnify Party A against all losses resulting therefrom upon demand of Party A; where
the circumstances are serious, including but not limited to failure to issue and deliver the invoice in accordance with this Agreement for more than 3 times, substantial losses suffered by Party A due to Party B’s breach or frustrated
performance of this Agreement due to Party B’s breach, Party A may terminate this Agreement, and Party B shall indemnify Party A against all losses resulting therefrom and Party A may demand Party B to pay doubled amount of the losses suffered
by Party A. Within two years as from the date of termination of this Agreement by Party A, Party B shall not participate in any similar product or service cooperation with Party A and its affiliates. 

Where Party B issues and delivers an invoice in violation of any state law, regulation, rule or policy, Party B shall be subject to the corresponding legal
liabilities, as well as the following liabilities for breach of contract: 1. to re-issue an invoice or make any other remedy at Party A’s request; 2. to fully indemnify Party A against the losses resulting therefrom and Party A may demand Party
B to pay doubled amount of the losses suffered by Party A; 3. where Party B paid a performance bond, Party A will confiscate the bond; 4. Party A may terminate this Agreement, and within two years as from the date of termination of this Agreement by
Party A, Party B shall not participate in any similar product or service cooperation with Party A and its affiliates. 

  
 15 

 Where a VAT invoice issued by Party B is not accepted by the tax authority, and thus Party A cannot deduct the
amount thereof, Party B shall indemnify Party A against the losses resulting therefrom, and Party A may terminate this Agreement and demand Party B to pay doubled amount of the losses suffered by Party A. 

Upon the completion of bank transfer by Party A or its affiliates, it shall be deemed as that Party A has performed its payment obligation hereunder, and
Party B shall be liable for all the legal risks in connection with such bank account thereafter. 
 72. During the term of this Agreement, if the number of
users or volume of business is quickly dropped, Party A may adjust the business mode in cooperation with Party B through negotiation. 
 VIII.
Confidentiality 
 73. For the purpose of this Agreement, the “Proprietary Information” shall mean any information received by one Party from
the other Party (“Disclosing Party”) during the cooperation, which is developed, created, discovered, known by or transferred to the Disclosing Party, having commercial value to the Disclosing Party’s business. 

74. Proprietary Information shall include but not limited to technical information, business information, documents, programs, plans, technologies, diagrams,
models, parameters, data, standards, know-hows, businesses or business operation methods and other proprietary information, the terms and conditions of this Agreement, and other information relating to this Agreement, and the information, data,
materials, opinions, proposals, works in progress and final works generated from the performance of this Agreement, as well as the customer information and other information relating to the business of the Disclosing Party, or the confidential
information received by the Disclosing Party from other parties. 
 75. Both Parties hereby understand that Proprietary Information is owned and will be
owned by the Disclosing Party; and such Proprietary Information is of importance to the Disclosing Party; the cooperation between both Parties hereunder creates the confidentiality and trust relationship between both Parties concerning the
Proprietary Information. 
 76. Without the prior written approval of the Disclosing Party, the receiving Party shall keep confidentiality of all
proprietary information provided by the Disclosing Party, and shall not use such proprietary information or disclose any of such proprietary information to any person or entity, unless it is necessary to use or disclose such proprietary information
for performance of this Agreement. 
 77. Both Parties shall keep strict confidentiality of this cooperation and the terms and conditions of this Agreement,
particularly as to the competitors of Party A. Neither Party may disclose the content hereof or information in connection herewith to any third party, without the prior written approval of the other Party. For the purpose of this Article 77, a
“third party” shall mean any individual, corporation or any other entity other than the parties to this Agreement. However, Party A may disclose the Confidential Information to its affiliates. Party A’s affiliates shall include China
Mobile Communications Co., Ltd., China Mobile Group and its directly or indirectly controlled companies with the primary business of mobile communication within the territory of the People’s Republic of China, and their lawful successors. 

  
 16 

 78. For the purpose of this Agreement, “Confidential Information” shall exclude: 

(1) any information which has become generally known by the public when it is disclosed, or it becomes generally known by the public after it is disclosed,
without any fault of the receiving Party and/or its employee, counsel, accountant, contractor, consultant or any other person; 
 (2) any information which
is proved with documentary evidence that the information is possessed by the receiving Party at the time of disclosure, and such information is not directly or indirectly originated from the Disclosing Party; or 

(3) any information which is proved with documentary evidence that the information has been disclosed by any third party to the receiving Party, and such
third party is not subject to the confidentiality obligation and has the right to make such disclosure. 
 79. The Disclosing Party may at any time give a
written notice to the receiving Party, demanding the receiving Party to return any material containing the Confidential Information and/or the copy thereof. When such material is returned, the receiving Party shall also provide a written statement
stating that the receiving Party does not directly or indirectly retain or control any Confidential Information or any such material containing the Confidential Information after the aforesaid material is returned. The receiving Party shall fulfill
such requirement within ten (10) days upon receiving the written notice. If it is agreed by both Parties that any material containing the Confidential Information and/or the copy thereof will not be returned to the Disclosing Party, the
receiving Party shall destroy or irretrievably delete such material and/or the copy thereof upon request of the Disclosing Party and give a written statement to the Disclosing Party certifying such destruction or deletion. 

IX. Liabilities for Breach of Contract 
 80. If either
Party fails to perform any provision of this Agreement, it shall be deemed as an individual breach of contract. 
 81. If either Party breaches this
Agreement such that this Agreement cannot be performed, the other party may terminate this Agreement. 
 82. If a Party’s breach has caused adverse
social impact or economic loss on the other Party, such other Party may claim liabilities from such breaching Party, require the breaching Party to eliminate such adverse impact, make corresponding economic compensation and terminate this Agreement.

 83. In case of Party B’s breach hereunder, Party A may claim breaching liabilities from Party B in accordance with all management rules, measures
and service standards for various game business (subject to the contents posted by Party A on the management system) as formulated and updated by Party A from time to time. 

  
 17 

 84. In case of any Party’s breach of this Agreement, or violation of other management rules, measures and
service standards for various game business (subject to the contents posted by Party A on the management system) causing the performance of this Agreement impossible, the non-breaching Party may terminate this Agreement and claim breaching
liabilities from the breaching Party according to the requirements posted on Party A’s management system and the relevant terms hereunder. If a Party’s breach has caused adverse social impact or economic loss on the other Party, such other
Party may claim civil liabilities against the breaching Party. 
 85. If either Party receives a written notice from the other Party stating the details of
breach and such breach is confirmed, the Party shall make remedy within 20 days and give a written notice to the other Party. If the Party receiving the notice of breach thinks such breach does not exist, it shall give a written objection or
statement to the other Party within 20 days. If the Party receiving the notice fails to give a reply within the specified period, it shall be deemed that the Party thinks such breach does not exist. In that case, both Parties may negotiate this
issue; if both Parties cannot reach an agreement through negotiation, it shall be settled according to the provisions of dispute settlement contained herein. The breaching Party shall indemnify the non-breaching Party against all economic losses
resulting from the breach. 
 X. Force Majeure 
 86. If
the performance of this Agreement cannot be wholly or partly performed due to any accident or any event of force majeure, neither Party is liable for the economic losses suffered by the other Party resulting therefrom. The Party affected by the
event of force majeure shall immediately send a written notice to the other Party upon occurrence of such event, and shall provide a valid certifying document stating the detail of such event and the reason for its failure to perform this Agreement
or any part hereof or the reason for delay in performance, within fifteen (15) days upon occurrence of such event. Both Parties may decide to continue the performance of this Agreement or terminate this Agreement through negotiation, as per the
impact of such event on the performance of this Agreement. 
 XI. Effectiveness, Amendment and Termination 

87. The term of this Agreement shall be as from December 1, 2013 to November 30, 2014. During the term of this Agreement, if either
Party intends to add new kind of service in cooperation, both Parties may enter into a supplementary agreement as an appendix attached hereto. 
 88. If
either Party intends to amend or terminate this Agreement, it shall give a written notice to the other Party at least one month in advance. Oral notice is invalid. The other Party shall give a reply within one month. If the other Party refuses
negotiation, it shall be deemed that this Agreement automatically terminates. Any dispute arising from the termination of this Agreement shall be settled by both Parties through negotiation. 

  
 18 

 89. Upon termination of this Agreement, Party B shall assist Party A in settling the subsequent issues relating
to the customers. The responsible party shall settle all customer complaints and claims caused by termination of this Agreement. 
 90. Any issue absent
hereof shall be settled in accordance with the management rules such as the Rules of China Mobile Jiangsu Company for the Management of Own Business. Where there is no provision in the management rules mentioned above, it shall be supplemented in
writing by both Parties through friendly negotiation. 
 91. This Agreement shall be governed by the applicable laws of China. If a dispute cannot be
settled through negotiation, either Party may file an action before the people’s court in the jurisdiction where Party A resides. 
 92. The contents
under cooperation other than those provided in this Agreement may be supplemented by a Cooperation Supplementary Agreement, and shall take effect upon signing and stamping by the Parties. 

93. This Agreement (including Appendix 1: Undertaking for the Responsibility of Information Security, Appendix 2: Party B’s Business License and
Qualification Certificates, Appendix 3, Appraisal Management Rules) is made in four counterparts, two for each Party and each being of equal legal effect; and Appendix 4: Cooperation Supplementary Agreement has the same legal effect. 

94. The state policies on replacing the business tax with the value-added tax for the communications industry will be issued on January 1, 2014, at which
time Party A shall be entitled to unilaterally terminate this Agreement by giving a written notice if it holds that such policies will affect the cooperation mode of game business between the Parties. The relevant fees will be settled based on the
actual situation. Neither Party will take any liabilities for breach of contract. If this Agreement is terminated as described above, the Parties will separately sign an agreement if they intend to continue the cooperation. 

Appendix 1: Undertaking for the Responsibility of Information Security 

Appendix 2: Party B’s Business License and Qualification Certificates 

Appendix 3: Appraisal Management Rules 
 Appendix 4: Cooperation
Supplementary Agreement 

  
 19 

			
	Party A: China Mobile Group Jiangsu Co., Ltd.	  	Party B: Shenzhen iDreamSky Technology Co., Ltd.
		
	Authorized Representative: /s/ electronically signed	  	Authorized Representative: /s/ electronically signed
		
	Signing Date: December 9, 2013	  	Signing Date: December 9, 2013

 [Screenshot of execution status] 

Electronic Contract Management 
 Corporation Contract
Management 
 Contract Information Management 
  

													
	 Name of the Contract
	  	 Contract Type
	  	 Contract Status
	  	 Contract
Upload Date
	  	 Time of Signature
	  	 Contract
Effective Time
	  	 Operation

Shenzhen iDreamSky Technology Co., Ltd. (Newly signed CP in 2013) 
  

													
	Shenzhen iDreamSky Technology Co., Ltd.	  	Master Contract	  	Both parties signed.	  	 2013-12-03
 08:47
	  	 2013-12-09
 16:08
	  	 2013-12-19
 08:39
	  	  ̈ View

 ̈ Download

  
 20 

 Appendix 1: 

Undertaking for the Responsibility of Information Security 

During the business cooperation with Party A, we will strictly comply with the state laws and regulations, ensure all information and contents provided by us
are secure. We will also: 
 1. Establish and improve the internal protection system, information security and confidentiality system and customer
information safety management system relating to our products, as well as the information security accountability system and the information release examination and approval system, and strictly examine all information to be released by us. 

2. Strictly comply with the Measures for Administration of Internet Information Services, and monitor the information released on the platform maintained by
us, the information and contents transmitted through Party A’s communication channel, and the conducts and data of the customers, ensure all information and contents are healthy and lawful, and avoid any authorized disclosure of customer
information. 
 3. Display customer code when sending any information through Party A’s communication channel, and not directly send any anonymous
information to any mobile phone customer. 
 4. Provide the services in strict compliance with Party A’s requirements with respect to the services
operated or supported by us and Party A in cooperation. Clearly define the customer group and the scope of customers; ensure all mobile phone customers accept our services voluntarily; will not provide any information to any non-subscribed customer.
If we send professional information to the mobile phone customers through Party A’s communication channel, we must apply for and obtain the required qualification from the competent government authority, and strictly comply with the relevant
provisions. 
 5. We warrant and undertake that our business in cooperation will comply with the relevant provisions of China Mobile prohibiting
fee-collection service of whatever forms, and will not use the Monternet business to collect any fee for any other business or service by any of the following means: 

(1) using the Monternet business to collect any fee for any service not used or fulfilled through this network, including but not limited to collection of any
fee downloading movies or songs; 
 (2) The businesses and services not covered by the Monternet business may not be used unless the Monternet business has
been customized or used, including giving other “complimentary” Internet services by customizing or using the Monternet business. 
 6. Not
provide any non-subscribed service (including information service) to any mobile phone customer beyond the scope of license. 
 7. Not produce, reproduce,
distribute or disseminate any information that includes the following contents through Party A’s channel: 
 (1) Content that is against the basic
principles of the Constitution; 

  
 21 

 (2) Content that endangers state security, divulges state secret, subverts state sovereignty or jeopardizes state
unity; 
 (3) Content that damages the reputation and interests of the state; 

(4) Content that incites ethnic hostility and ethnic discrimination or jeopardizes unity among ethnic groups; 

(5) Content that damages the state religious policy or advocates sects or feudal superstitions; 

(6) Content that disseminates rumors, disturbs the social order or damages social stability; 

(7) Content that disseminates obscenity, pornography, gambling, violence, homicide and terror, or incites crime; 

(8) Content that insults or slanders others or that infringes their legal rights and interests; 

(9) Other content prohibited by laws or administrative regulations; 

(10) Content that releases any advertising or promotional material, or any spam irrelevant to the business; 

(11) Use any WAP website (other than Monternet) to promote or guide users to subscribe WAP services in cooperation. 

8. If we find that any information released by this system clearly falls within the contents listed in Article 7 above, we will immediately discontinue the
transmission of such information and make a report to relevant government authorities. 
 9. If it is difficult to determine whether certain information
released through Party A’s channel falls within the contents listed in Article 7 above, we will submit it to the relevant authority for review before it is released. 

10. We will keep confidentiality of all personal data of the customers. Without the prior consent of the customers, we will not disclose their personal data
to others, unless it is otherwise required by the laws. 
 We hereby guarantee that we will accept the supervision and management of China Mobile Group
Jiangsu Co., Ltd. during the course of business operation; if we fails to comply with any provision hereof, we will assume all legal liabilities and the liabilities for breach of contract resulting therefrom. 

Undertaker: (Company Stamp) 

Date:             , 2013 

  
 22 

 Appendix 2: 

Party B’s Business License and Qualification Certificates 

To provide the scanned copies of Party B’s business license and qualification certifications 

[The scanned copies are included.] 

  
 23 

 Appendix 3: 

Appraisal Management Rules 
 1. Credit
Point Management 
 The credit point of the game business will be measured per province, and the average credit point of all provinces will be the all
network credit point of the partner in cooperation for the mobile game business line. The measurement of credit point for each province adopts the increase and decrease system, and the aggregate point will be the credit point of such province. After
initialization, the credit point of such partner for each province will be measured at the end of each month. Credit point will be increased or decreased based on the business operation of such partner in this province during the appraisal month.
Then the average point will be calculated after aggregation of all credit point of each province, which will be the all network credit point of such partner for the mobile game business line. 

Method of Point Calculation: 
 Credit point of each province =
aggregate point for the previous month + increased point for the current month – decreased pointed due to the breach of contract – decreased point due to complaint – decreased point based on the performance of contract 

All network credit point = credit point of province No. 1 + credit point of province No. 2 + ...... credit point of province No. n / the
number of provinces (n)
 Rules for initialization of credit point: the initial point of the first month for a new partner is 85; the initial point for a
partner having a breaching record in other business lines during the last six months is 65. 
 Principles for increasing points: if a partner has not
committed any breach of contract, has maintained complaints at an accepted level and performed agreement satisfactorily for two consecutive months, it will be awarded with 10 points; starting from the third month, 5 points will be added for each
additional month. The upper limit of the credit point is 100 points. 
 Principles for decreasing points: if a partner has breached contract, received
complaints and performed agreement beyond the limit of appraisal, points will be deducted from its credit point accordingly each time. The lower limit of the credit point is -20 points. 

Method of decreasing points due to breach of contract: decreased points due to breach of contract = base of point decrease based on the nature of breach of
contract * degree of breach of contract; the decreased points for one single breach should not exceed the upper limit for such kind of breach. 
 Method of
decreasing points due to complaints: the partner’s complaint appraisal index includes three levels based on the number and rate of complaints by users. Credit points will be deducted accordingly if the partner in cooperation receives complaints
beyond the index for that month. 

  
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 Method of appraisal based on the performance of contract: the partner’s performance of contract will be
appraised according to its cooperation during the management of operation. Credit points will be deducted accordingly if it fails to reach the appraisal index. 

When a partner’s credit point is relatively low, it will be imposed with such measures as, among others, suspension from new business, suspension from
all business billings, removal of all business from online and termination of cooperation. 
 2. Classification and Grading Management: 

Classification and grading management aims to appraise the level of credit and performance of partners in cooperation. The partners in cooperation with a
disqualified level of credit fall into the “disqualified” class; those partners in cooperation with a qualified level of credit may participate in the grading of excellent partners in cooperation in the game business line, and will be
graded into four classes, i.e. A, B, C and common, based on two aspects including their comprehensive strengths and the potential of growth. Pursuant to such grading, the game base will impose punishment measures on “disqualified”
partners, manage “common” partners by common ways, and treat excellent partners with strength or potential in class of A, B or C differentially when allocating business and marketing resources proportionately, guiding partners to operate
in a healthy way and jointly regulating and prospering the game market. The game base provides partners with resource support of different levels according to their respective classes. 

  
 25 

 Appendix 4: 

Cooperation Supplementary Agreement 

Supplementary agreement can be made as per the specific cooperation and will take effect after signing and stamping by the Parties. 

 

			
	Party A: China Mobile Group Jiangsu Co., Ltd.	  	Party B:
		
	Authorized Representative:	  	Authorized Representative:
		
	Signing Date:	  	Signing Date:

  
 26 

 [Electronic signature] 
  

					
	Status of Agreement	 		  	Signed by both Parties
			
	Enterprise Signature Value	 		  	 vD6YKerc/nsJM3byaHYMylUQ04RmEMSadglDl6rohni4CTJX5V30R6vxS0qxZj9A6Uuu

LI1+64Wx7buIOyD+tKxrIOn8lydRfOTUin8n09p8EmT6r09XG34si0bc8cAadwyHOknTjCbII

QnEd/oCgAQFXxLBvFduhSZoUosowt0=

			
	Base Signature Value	 		  	 D0cSNeFsmceFMvEibuiO5F6D6ncEu3j9GBpzXM/tofXgadj6nyk/fKn/CjIqJ/4o3ewfrbP42NllDIvD

EnDbA9XqRnxlWFdVVVjo1nGTuJ0pzJWwXGsD01Zx7nV/Qcr68BhdyDXkniiw059Vcl

Fes2sxpP7CTd0tB951UaXgOfE=

  
 27EX-10.37

 Exhibit 10.37 

English Translation 
 Mobile
Market Developer Service Agreement 
 The “Mobile Market Developer Service” (the “Service”) refers to the billing, fee collection
and payment service provided by the Mobile Market (the “Market”) to developers in connection with APPs. This Agreement is entered into by and between you and the Market. 

 

	ARTICLE 1	Representations and Warranties 

 1.1 The provisions hereunder may have material impact on your
interest and may waive or limit the liabilities of the Market, which are indicated in bold for your attention. You acknowledge that, prior to applying for the Service, you have fully read, understood and accepted all the provisions hereunder, and
that by accepting the Service, you have agreed to comply with all the provisions set out hereunder. 
 1.2 You acknowledge that the Market is
entitled to revise the Agreement at any time unilaterally and to publicize such revision by making announcement in the Mobile Developers’ Community (http://dev.10086.CN, the “Community”) without sending separate notice to you,
provided that, prior to the enforcement of such revision, the Market shall set aside at least one week as the objection period; if you do not submit any objection in written during the objection period, or if you continue using the Service, you will
be deemed to have fully read, understood and accepted the Agreement as revised and will use the Service in compliance therewith; if you do not agree with the Agreement as revised, you should submit your objection in written and discontinue any use
of the Service. Except as expressly stated otherwise, any addition with the effect of extending the scope of the Service or enhancing the Service shall be subject to this Agreement. 

1.3 You acknowledge that, this Agreement is composed of the provisions hereunder, as well as various rules announced in the Community, such as the China
Mobile Internet Base Service Agreement, Cooperation Measures for China Mobile Internet Base Internet Business - MM, Access Test Standards for Applications in Mobile Market, Cost-Performance Evaluation Standards for Applications in Mobile Market. In
event of any conflict of such provisions and rules, this Agreement shall prevail. Any issue not covered hereunder shall be subject to the applicable rules. 
  

	ARTICLE 2	Definitions 

 2.1 Mobile Market (http://www.10086.cn): a market set up by China Mobile by gathering a
vast number of mobile application developers, application providers and the excellent APP resources they create with the aim of satisfying the experience and consumption needs of various types of end users for mobile terminal APPs. In this Market,
users can conveniently find, download, use on trial basis, purchase, manage, evaluate and recommend various applications and digital products applicable to their mobile terminals; meanwhile, the vast number of mobile application developers and
application providers can supply the Market with various kinds of APPs that they create or for which they have legitimate intellectual property rights, and gain the sales income of the APPs. 

 2.2 APP: refers to the application and service for sale in the Market and in its related channels that can be
installed or run on mobile terminal devices, including but not limited to, mobile software, mobile game applications, mobile themes, etc. 
 2.3 APP
Publishing Service: refers to the Service of displaying and selling the APPs in the Market, for which the Market also provides billing services and collects from users information fees on behalf of the application developers or providers. 

2.4 In-App Purchase: refers to the billing service provided by the Market that enables the payment for the products of the items within the APP, such as the
content, service or game props. You may incorporate the In-App Purchase SDK into your own applications and set the charging points on your own account. Users can download the applications for free, and once the charging points are triggered in their
use of such applications, the users will have the discretion to confirm whether to accept such payment. 
 2.5 Webpage Billing Service: refers to the
billing service provided by the Market for the Internet web page-based applications (such as digital content, e-commerce, Internet service etc.) You may incorporate the webpage billing SDK into the WAP pages and WEB pages, so that users may pay the
information fees with the fees they have paid to China Mobile. 
 2.6 A-Pay: refers to the billing service jointly provided to you by three companies, i.e.
China Mobile Group Guangdong Co., Ltd. (the Market), Dazzle Interactive Network Technologies (China Telecom eGame http://play.cn) and China Unicom Broadband Online Co., Ltd. (China Unicom Mobile Game http:// game.wo.com.cn). You may incorporate the
A-Pay SDK into your own APPs, and publish such APPs simultaneously on the three markets (this Market, China Telecom eGame and China Unicom Mobile Game) of such three companies by publishing the APPs containing such SDK in this Market. When the users
download and purchase such APPs in any of the three markets, payment can be made with the fees the users have paid to China Mobile, China Telecom or China Unicom correspondingly. 

2.7 Open Operation Service: refers to the promotion of your APPs to quality channel partners by this Market. 

2.8 In-App Promotion Service: refers to the service that the Market displays or provides the links of a third party’s products or service in your APPs
and charges promotion service fees from such third party on your behalf. You may incorporate the In-App Promotion SDK in the APPs, publish such APPs in the Market or through other channels, and charge the promotion fees based on the
“performance”. 
  

	ARTICLE 3	Business Model 

 3.1 You may use the Market as the platform to publish and sell the APPs to the users and
engage the Market to charge and deduct fees from the users on your behalf. The Market, as the provider and operator of the platform, provides you with various services at certain prices such as loading of communications, testing of the APPs,
adaptation and presentation, promotion campaigns, and charging and deducting fees from the users on your behalf in accordance with your instructions. 
 3.2
The Market will charge you 30% of the information fees you actually charge the users as the service fees and will directly deduct such service fees from the fees it collects on behalf of you. 

	ARTICLE 4	Rules for Publishing APPs 

 4.1 Please ensure that all the materials in connection with the APPs that you
publish (including the names, graphics, texts, program packages, digital media content, and the content available on-line, etc.) comply with the Constitution of the People’s Republic of China, the Interim Provisions on the Administration of
Internet Publication, Regulation on Internet Information Service and other applicable laws and regulations. None of the APPs containing any of the following contents shall be published in breach of such laws and regulations: :a) those against the
fundamental principles set forth by the Constitution; b) those harming the state consolidation, sovereignty and territorial integrity; c) those divulging the state secrets, harming the state security or damaging the state honor or interests; d)
those inciting hatred or discrimination among the nationalities, undermining the national unification or infringing upon the customs or habits of the nationalities; e) those advocating cults or superstitions; f) those spreading rumors, disrupting
the social order or undermining the social stability; g) those advocating obscenity, gambling or violence, or instigating others to commit crimes; h) those insulting or defaming others, or impairing the legitimate rights and interests of others; i)
those harming the social morality or the excellent cultural traditions of the nationalities; j) those containing other contents forbidden by laws and regulations of the state. 

4.2 Intellectual Property of the APPs: a) Please ensure that you have the legitimate intellectual property rights of (or you are fully and legitimately
authorized with the copyright of) the APPs and the related materials that you publish; b) If the APPs and the related materials that you you publish contain any professional information relating to meteorology, education, health care, traffic,
finance, TV and movies, animation and comics, publications and news, or if the applications and the related materials contain any information relating to the public figures, celebrities, individuals’ icons, logos or body language, please ensure
that you have the legitimate right of use, right of portraiture or right of image in connection therewith, and upload the relevant evidence during the publishing process of the application; c) In event of any violation of the legitimate rights of a
third party (either an institution or an individual) by the APPs that you have published, if such third party institution or individual lodges any litigation in connection with the dispute on the ownership of the intellectual property of the APPs
and the related materials that you publish, then you will be responsible for handling such litigation and be liable for any loss incurred by China Mobile, the third party institution or individual and China Mobile’s clients; d) if a third party
institution or individual files any challenge or complaint against the ownership of the intellectual property right of the APPs and the related materials that you publish, the Market is entitled to temporarily take the relevant APPs off-line. You
are responsible for providing the relevant evidence in connection with the intellectual property and cooperating with the complaint-handling work. 
 4.3
None of the following applications shall be published: a) those containing any virus, Trojan, malicious code or feature; b) those that may result in the hardware damage or malfunction of the mobile terminals; c) those that can read, copy, forward,
edit, distribute or delete the files or data stored in the terminal without the user’s consent; d) those damaging the enterprise reputation, brand, products or the business of China Mobile; e) those containing information on winning lottery
draws or sweepstakes. 

 4.4 When publishing the APPs, you will be required to provide certain logo pictures, product screen shots,
promotional preview pictures and and text descriptions, and you acknowledge that the Market will display the details of you APPs in the portal site, client-side or relevant marketing campaigns and promotion channels. 

4.5 You may select and decide the appropriate terminal series and terminal models when publishing the applications. The Market will conduct adaptation tests
on such applications by referencing the information on the terminals that you have selected, but the final adaption status of the relevant terminals will be confirmed and defined by the Market following such tests, the results of which may not
necessarily be completely the same with the terminal models that you have selected. Also, the Market is entitled to extend the scope of adapted terminal models of the applications you publish to include those models beyond your selection in
accordance with the actual development trend of the end-user market and the users’ behavior and interest, so that your APPs will cover a wider range of user groups. 

4.6 The applications that you apply for publishing in the Market shall meet the Access Test Standards for Applications in Mobile Market and the requirements
of the relevant state laws and regulations. The developer shall be liable for all the legal liabilities arising from the violation of relevant state laws and regulations in connection with the copyright, function and content of the APPs. The access
test focuses on reviewing and testing whether the APPs meet the following requirements: a) The APP is qualified in terms of security and free of any virus, malicious code, illegal/harmful information, and is legitimate in terms of copyright,
advertising and business content, as well as the functions. The developer is required to ensure that the APP does not include any content or function in breach of the laws or regulations. b) The APP is qualified in terms of its function, with the
major business functions and charging points in normal operation consistent with the description of the APP. The installment and operation of the APP does not have an adverse impact on other normal operation of the terminal. The developer is
required to ensure that the APP does not contain any serious deficiency or error in terms of the function. c) The APP is qualified in terms of its compatibility and can adapt correctly to all the corresponding terminals. The developer is required to
ensure that the APP can run well on all the adaptable terminals of various types. 
 4.7 The APPs that you apply for publishing in the Market shall meet the
requirements set out in the Appendix (Cost-Performance Evaluation for Applications in Mobile Market) to the Standards for the of the Access Test Standards for Applications in Mobile Market. The developer shall not submit paid-for APPs of low quality
and high price or those of large amounts and high homogeneity lacking distinguishing features that disqualify in terms of cost-performance or that drag down the average quality level of the APPs in the Market as a whole. 

4.8 You are obliged to update the versions of the APPs in the Market on a timely basis to ensure that the versions of the APPs published in the Market are
no older than those published in other channels. If you fail to update the versions on a timely basis, you acknowledge that the Market can replace the APPs with those of updated versions that the Market obtains from other channels. If you do not
agree with such replacement made by the Market, please submit your objection in written to Market within a week. 

	ARTICLE 5	In-APP Purchase Service Rules 

 5.1 If you need to use the In-APP Purchase Service provided by the
Market, you may submit an application to the Market and use such service after confirmation and authorization by the Market. 
 5.2 You need to apply for
the In-APP Purchase SDK on the business platform of the Market, and develop applications according to relevant development files. Once the application is used for commercial purpose, your charging points shall only be charged to applicable APPs
other than those irrelevant. 
 5.3 Before your APP triggers charging, make sure that charging reminder and specific fee amount shall be expressly presented
to the user on the operation interface, and the user shall trigger the “confirm payment” on his/her own. 
 5.4 Based on the user’s network
environment, there are two types of In-App Purchase SDK: a) steady network charging SDK: after receiving an user’s payment request, the In-App Purchase SDK will send it to the backend through the network (GPRC, WLAN, 3G, etc.), and the backend
will send a fee deduction request to the charging system upon successful authentication and will give APP’s client-side or server-side the feedback on the payment results which will be presented to the user. b) unsteady network charging SDK:
when receiving an user’s payment request, the In-App purchase SDK will send it to the backend through SMS, then the backend will send a deduction request to the charging system upon successful authentication, and the payment results will only
be synchronized to the server-side of the application. 
 5.5 You understand that the unsteady network charging SDK adopts the SMS payment method, and
technically speaking, the charging cannot be authenticated interactively. If the charging message is intercepted, the payment amount exceeds its limited amount, the APP program package is falsified or other abnormal circumstances arise, the user may
still be allowed to use APPs for free as long as the charging request message is sent out successfully. However, the charging system actually fails in its authentication and could not realize fee deduction. The responsibility for charging failure
caused thereby shall be borne by you. 
 5.6 The Market shall be entitled to develop, publish and update usage specification files or other relevant
business rules in connection with the In-App Purchase mode, which you should comply with. When you implement charging reminder function, action logic of the charging confirmation trigger, times of charging trigger calls and fee setting rules
imbedded in the course of using SDK resources, the Market shall be entitled to request you to follow the relevant specification files. 

	ARTICLE 6	Webpage Billing Service Rules 

 6.1 If you need to use the webpage billing service provided by the
Market, you shall submit an application to the Market, and the Market will open such service to you after its review and confirmation. 
 6.2 The webpage
billing SDK that you apply through the business platform of the Market shall only be used for the business confirmed by the Market, and shall not be used for any business that is not confirmed by the Market or any third party business that is not
authorized by the Market. 
 6.3 Before your webpage billing APPs triggers charging, make sure that charging reminder and specific fee amount shall be
expressly presented to the user on the operation interface, and the user shall trigger the “confirm payment” on his/her own. 
 6.4 The Market
acknowledges that opening the Webpage Purchase Service to you does not indicate that it opens such service to all of your business. If you need to use the service for specific business, you need to submit a business application as required by the
Market, and the Market will confirm the application, open such service to specific business and issue business appraisal opinions. You shall operate business and arrange your work pursuant to the business appraisal opinions issued by the Market and
the webpage billing platform connect file, and cooperate with the Market in connection with joint business debugging and testing. 
 6.5 You shall comply
with the provisions of Section 4 with respect to the business embedded in the webpage billing SDK of the Market, and be responsible for any complaints, disputes and litigations arising from the qualities or contents of your webpage products.

  

	ARTICLE 7	A-Pay Service Rules 

 7.1 You agree to participate in the A-Pay Service provided by the Market for a
consideration, entrust the Market to collect information fees from users of China Mobile and China Unicom through Dazzle Interactive Network Technologies Co., Ltd and China Unicom Broadband Online Limited Corporation, respectively, and pay services
fees to the Market. 
 7.2 If you need to use the A-Pay service provided by the Market, you may submit an application to the Market and use such service
after confirmation and authorization by the Market. 
 7.3 You need to apply for the A-Pay SDK on the business platform of the Market, and develop
applications according to relevant development files. Once the application is used for commercial purpose, your charging points shall only be charged to applicable APPs other than those irrelevant. 

7.4 Before your APP triggers charging, make sure that charging reminder and specific fee amount shall be expressly presented to the user on the operation
interface, and the user shall trigger the “confirm payment” on his/her own. 

 7.5 The service fees receivable by the Market shall be directly deducted from the fees collected, the standards
of which are set out as follows: a) in case of collecting information fees from users of China Mobile, the service fee standard of the Market shall refer to Article 3 of this Agreement; b) in case of collecting information fees from users of China
Telecom and China Unicom, the Market shall charge service fees for an amount equal to 30% of the fees actually settled to the Market by Dazzle Interactive Network Technologies Co., Ltd and China Unicom Broadband Online Limited Corporation; 

7.6 The Market shall only provide the collection service, and shall not be responsible for the accuracy of the fees charged to users by Dazzle Interactive
Network Technologies Co., Ltd and China Unicom Broadband Online Limited Corporation. If you have any question or intend to apply for account reconciliation in connection with the charging services provided by the two companies, please directly
contact them on your own. 
 7.7 You understand and agree that it takes time for Dazzle Interactive Network Technologies Co., Ltd and China Unicom
Broadband Online Limited Corporation to provide your collection fees to the Market in cash, the Market will pay the collection fees to you pursuant to its settlement procedures upon receipt of such cash, and you’re aware of and agree to the
time such fund flow takes. 
 7.8 If any breaches, complaints or litigations arise from the E-game of China Telecom or the mobile games of China Unicom
because of you or the quality of your APPs, etc., you shall be obligated to assist those two application stores in duly dealing with those issues and be held liable for those APPs being removed off shelves, loss indemnification or service
suspension. 
  

	ARTICLE 8	Open Operation Service Rules 

 8.1 You agree to participate in the Open Operation Service provided by the
Market for a consideration, entrust the Market to pay channel advertising fees to the cooperative channels, and pay the Market for collecting service fees on behalf of you. The standard service and channel advertising fee charge shall refer to your
option or confirmation in the Community. 
 8.2 You agree that all APPs released in the Market shall be subject to open operation advertising, and the
cooperative channels shall select and finally confirm the APPs for advertising. 
 8.3 The Market is entitled to assign, change or otherwise manage your
channel code, and meanwhile grant data inquiry authority to you for your inquiry of the advertising results. 
 8.4 The Market shall only provide the
cooperative channels with released APPs and their categories, and shall not assume any liabilities arising from the APPs during the term of operating the cooperative channels. 

 8.5 When dealing with user complaints arising out of your responsibilities, if the information fees are required
to be refunded to the complaining users, the Market shall pay such fees first and deduct them from the amount settled with you. 
 8.6 The Market shall
deduct the service fees receivable directly from the fees collected on behalf of you. 
 8.7 The Market shall directly deduct from the fees collected on
behalf of you the advertising fees entrusted to be paid by the Market, and pay them to the cooperative channels. 
  

	ARTICLE 9	In-App Promotion Service Rules 

 9.1 You agree to participate in the In-App Promotion Service provided by
the Market, and entrust the Market to collect the advertising fees from APP releasers. 
 9.2 If you need to use the In-App Promotion Service provided by
the Market, you may submit an application to the Market and use such service after confirmation and authorization by the Market. 
 9.3 You need to apply
for the In-App Promotion SDK on the business platform of the Market, and develop applications according to relevant development files. In addition, the In-App Promotion SDK that you apply for downloading shall only be allowed to use for applicable
APPs other than those irrelevant. 
 9.4 The statistics of application advertising fees shall be calculated on the basis of the “effect” including
without limitation, hit, download, activation, registration, purchase, etc., and the “unit effect price” (application advertising fee = unit effect price * effect quantity). 

9.5 The Market shall provide you with monthly income statement of APP advertising in the previous month. 

9.6 If the APPs are removed from the shelves or the service is suspended and other penalties on breaches arise due to breaches by, complaints or litigation
against you, the losses of the APP advertising fees caused thereby shall be borne by you. 
  

	ARTICLE 10	System Interrupt or Malfunction 

 10.1 The Market shall not be liable for any damages if you cannot use
services due to malfunction of the system under the following circumstances, including without limitation: a) the Market announces in the Community that it falls into the system down for maintenance period; b) the telecommunication equipment breaks
down and cannot perform data transmission; c) the system of the Market fails to perform business due to typhoon, earthquake, tsunami, flood, power failure, war, terrorist attack and other force majeure factors; d) the service is interrupted or
delayed by hacker attack, technical adjustment or failure, website upgrade, or bank or tax department-related issues. 

	ARTICLE 11	Liabilities of Breach 

 11.1 You shall be responsible for the contents and quality of your APPs, and
fully responsible for personal losses caused by failure in compliance with the contents and rules of this Agreement. 
 11.2 You shall take relevant
liabilities for losses caused to the Market because of you. 
 11.3 Except as otherwise provided herein, the company shall in no event assume liquidated
damages for a total amount of more than the total service fees charged to you at that time. 
 [Screenshot of execution status] 

Cooperation Service > Electronic Business Document 

Electronic Business Document 
  

							
	 Name of the Electronic Business Document
	  	 Status of the Business Document
	  	 Date of Signature
	  	 Operation

	mm Business Document	  	Effective	  	18 July 2013	  	View

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