Document:

EX-10.10

 Exhibit 10.10 

RESTRICTIVE COVENANT AGREEMENT 

 

 THIS RESTRICTIVE COVENANT AGREEMENT (“Agreement”) is made and entered into by and
between Al Dittrich (“Executive”) and Duluth Holdings, Inc. (the “Company”). 
 RECITALS 

A. As a condition of and in consideration for the Company’s award of common stock to Executive pursuant to that certain Restricted Stock
Agreement dated February 2, 2015, Executive has agreed to execute and be bound by the terms of this Agreement. 
 B. During
Executive’s employment with the Company, Executive has personally generated and been entrusted with, and will continue to personally generate and be entrusted with, information, ideas and materials which are the Company’s confidential and
proprietary property, including, without limitation, trade secrets, confidential financial information, product designs, product costs, marketing information and information related to other confidential and proprietary matters of the Company. 

C. The Company has expended and will continue to expend substantial time, effort and money to protect such confidential and proprietary
Company property, to service its customers and prospective customers and to provide Executive the opportunity and the resources to extend the goodwill of the Company. 

D. By entering into this Agreement, Executive acknowledges and agrees that the scope of the restrictions contained in this Agreement are
appropriate, necessary and reasonable for the protection of the Company’s business, goodwill, and property rights, including the protection of the Company’s confidential and proprietary property and its customer relationships. 

E. By entering into this Agreement, Executive further acknowledges and agrees that the restrictions imposed by this Agreement will not prevent
him/her from earning a living in the event of, and after, the end, for whatever reason, of his/her employment with the Company. 

AGREEMENT 
 In
consideration of the award of common stock and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, Executive and the Company hereby agree as follows: 

1. Confidentiality Obligations. 

1.1 During Employment. While Executive is employed by the Company, Executive will not directly or indirectly use or disclose any
Confidential Information or Trade Secret of the Company, except in the interest and for the benefit of the Company.

 1.2 Trade Secrets Post-Employment. After the end, for what- ever reason, of Executive’s employment with the Company, Executive will not directly or indirectly use or disclose any Trade Secret of the Company. 

1.3 Confidential Information Post-Employment. For a period of two (2) years following the end, for whatever reason, of
Executive’s employment with the Company, Executive will not directly or indirectly use or disclose any Confidential Information of the Company. 

1.4 General Skills and Knowledge. Nothing in this Agreement shall prevent Executive, after the end of employment with the
Company, from using general skills and knowledge gained while employed by the Company. 
 1.5 Trade Secret Law. Nothing in
this Agreement shall limit or supersede any common law, statutory or other protections of trade secrets where such protections provide the Company with greater rights or protections for a longer duration than provided in this Agreement. 

2. Non-Competition During Employment. While Executive is employed by the Company, Executive will not directly or indirectly compete
against the Company, or directly or indirectly divert or attempt to divert business from the Company anywhere the Company does business. 

3. Post-Employment Restricted Services Obligation. For a period of two (2) years following the end, for whatever reason, of
Executive’s employment with the Company, Executive agrees not to directly or indirectly provide Restricted Services to any Competitor in the Territory. 

4. Non-Solicitation of Employees. During the term of Executive’s employment with the Company and for two (2) years
thereafter, Executive shall not directly or indirectly encourage any Company employee to terminate his/her employment with the Company or solicit such an individual for employment outside the Company in a manner that would end or diminish that
employee’s services to the Company. 
 5. Business Idea Rights. 

5.1 Assignment. The Company will own, and Executive hereby assigns and agrees to assign to the Company, all rights in all
Business Ideas which Executive originates or develops either alone or working with others while Executive is employed by the Company. All Business Ideas which are or form the basis for copyrightable works are hereby assigned to the Company and/or
shall be assigned to the Company or shall be considered “works for hire” as that term is defined by United States copyright law.

 

 
 5.2 Disclosure. While employed by the Company, Executive will promptly disclose
all Business Ideas to the Company. 
 5.3 Execution of Documentation. Executive, at any time during or after the term of
his/her employment with the Company may reasonably require to perfect its patent, copyright and other rights to such Business Ideas throughout the world. 

6. Return of Property. Upon the end, for whatever reason, of Executive’s employment with the Company or upon request by the
Company at any time, Executive shall immediately return to the Company all property, documents, records, and materials belonging and/or relating to the Company, all passwords and/or access codes to such Company property, and all copies of all such
materials. Upon the end, for whatever reason, of Executive’s employment with the Company or upon request by the Company at any time, Executive further agrees to destroy such records maintained by him/her on his/her own computer equipment and to
certify in writing, at the Company’s request, that such destruction has occurred. 
 7. Definitions. 

7.1 Confidential Information. The term “Confidential Information” means all non-Trade Secret information of, about or
related to the Company or provided to the Company by its customers and suppliers that is not known generally to the public or the Company’s competitors. Confidential Information includes but is not limited to: (i) strategic plans, budgets,
forecasts, financial information, inventions, product designs and specifications, material specifications, materials sourcing information, product costs, information about products under development, research and development information, production
processes, equipment design and layout, customer lists, information about orders from and transactions with customers, sales and marketing information, strategies and plans, pricing information; and (ii) information which is marked or otherwise
designated or treated as confidential or proprietary by the Company. 
 7.2 Trade Secret. The term “Trade Secret”
has that meaning set forth under applicable law. 
 7.3 Exclusions. Notwithstanding the foregoing, the terms
“Confidential Information” and “Trade Secret” do not include, and the obligations set forth in this Agreement do not apply to, any information which: (i) can be demonstrated by Executive to have been known by him/her prior
to his/her employment by the Company; (ii) is or becomes generally available to the public through no act or omission of Executive; (iii) is obtained by Executive in good faith from a third party who discloses such information to Executive
on a non-confidential basis without violating any obligation of confidentiality or secrecy relating to the information disclosed; or (iv) is independently developed by Executive outside the scope of his/her employment without use of
Confidential Information or Trade Secrets of the Company.

 7.4 Restricted Services. The term “Restricted Services” means employment
duties and functions of the type provided by Executive to the Company during the twelve (12) month period immediately prior to the end, for whatever reason, of Executive’s employment with the Company. 

7.5 Competitor. The term “Competitor” means Carhartt, Inc., L.L. Bean, Inc., Cabela’s Inc., Land’s End,
Inc., VF Corporation, and any and all of their respective affiliates and successors. In addition, the term “Competitor” shall mean any corporation, partnership, association, or other person or entity that engages in any business which, at
any time during the eighteen (18) month period immediately prior to the end, for whatever reason, of Executive’s employment with the Company, and regardless of business format (including, but not limited to, department stores, specialty
stores, discount stores, direct marketing, or electronic commerce): (i) marketed, manufactured, or sold men’s or women’s work wear and (ii) had combined annual revenues in excess of $100 million. 

7.6 Territorv. The term “Territory” shall mean the United States of America and Canada. 

7.7 Business Ideas. The term “Business Ideas” means all ideas, designs, modifications, formulations, specifications,
concepts, know-how, trade secrets, discoveries, inventions, data, software, developments and copyrightable works, whether or not patentable or registrable, which Executive originates or develops, either alone or jointly with others while Executive
is employed by the Company and which are (i) related to any business known to Executive to be engaged in or contemplated by the Company; (ii) originated or developed during Executive’s working hours; or (iii) originated or
developed in whole or in part using materials, labor, facilities or equipment furnished by the Company. 
 8. Executive Disclosures and
Acknowledgments. 
 8.1 Confidential Information of Others. Executive certifies that Executive has not, and will
not, disclose or use during Executive’s time as an employee of the Company, any confidential information which Executive acquired as a result of any previous employment or under a contractual obligation of confidentiality or secrecy before
Executive became an employee of the Company. All prior obligations (written and oral), such as confidentiality agreements or covenants restricting future employment or consulting, that Executive has entered into which restrict Executive’s
ability to perform any services as an employee for the Company are listed below under the heading List of Prior Obligations.

 

  
 2 

 
 8.2 Prospective Employers. Executive agrees, during the term of any restriction
contained in this Agreement, to disclose this Agreement to any entity which offers employment to Executive. Executive further agrees that the Company may send a copy of this Agreement to, or otherwise make the provisions hereof known to, any of
Executive’s potential or future employers. 
 9. Miscellaneous. 

9.1 Binding Effect. This Agreement binds Executive’s heirs, executors, administrators, legal representatives and assigns
and inures to the benefit of the Company and its successors and assigns. 
 9.2 Entire Agreement: Amendment or Waiver. This
Agreement contains the entire understanding between the parties with respect to the subject matter hereof, and all prior discussions, negotiations, agreements, correspondence and understandings, whether oral or written, between Executive and the
Company with respect to the subject matter addressed in this Agreement are merged in it and superseded by it. No provision of this Agreement may be amended or waived other than in writing by the party against whom enforcement of such amendment or
waiver is sought. 
 9.3 Injunctive Relief. The parties agree that damages will be an inadequate remedy for breaches of this
Agreement and in addition to damages and any other available relief, a court shall be empowered to grant injunctive relief (without the necessity of posting bond or other security). 

9.4 Governing Law. This Agreement shall be governed by and construed in accordance with the substantive and procedural laws of
Wisconsin. 
 9.5 Consideration. Execution of this Agreement is a condition of Executive’s award of common stock pursuant
to that certain Restricted Stock Agreement dated February 2, 2015 and constitutes the consideration for Executive’s undertakings hereunder. Executive acknowledges and agrees that execution of this Agreement is not a condition of
Executive’s continued employment with the Company. 
 9.6 Severability. The obligations imposed by, and the provisions
of, this Agreement are severable and should be construed independently of each other. The invalidity of one provision shall not affect the validity of any other provision. 

9.7 Terminable-At-Will. Nothing in this Agreement shall be construed to limit the right of either party to terminate the
employment relationship at any time for any or no reason with or without notice.

 9.8 Jurisdiction and Venue. Executive and the Company agree that all disputes
between them regarding this Agreement, including, without limitation, all disputes involving claims for interpretation, breach or enforcement of this Agreement, shall be litigated exclusively in the State of Wisconsin Circuit Court for Dane County
or the United States District Court for the Western District of Wisconsin, and both parties irrevocably consent to, and waive any challenge to, the jurisdiction of, and venue in, such courts. 

List of Prior Obligations 
  

	
	
	 
	
	 
	
	 

  

			
	 EXECUTIVE

	
	 /s/ Allen L. Dittrich

	  

DATE: February 2, 2015

  

			
	
	 DULUTH HOLDINGS, INC.

		
	 By:
	 	 /s/ Mark M. DeOrio

	
	 DATE: February 2, 2015

 
 

  
 3EX-10.11

 Exhibit 10.11 
  

 
  

			
	DATE:	  	April 16, 2014
		
	TO:	  	Vice Presidents
		
	From: 	  	Stephanie Pugliese
		
	RE:	  	Confidential Vice President Bonus Plan

 In recognition of the continuing growth and performance of the Company, we are pleased to offer this plan, which provides for
a higher level of bonus awards for Vice Presidents. The Plan is designed to reward Vice Presidents for outstanding performance and effort when the Company achieves 80% or more of budgeted Earnings Before Tax and Bonus (EBT &
B). Starting this year, Vice Presidents are eligible to receive a bonus of 30% of Eligible Wages at the 100% payout level. This compares to 20% in prior years and has been increased in recognition of Vice Presidents’ continued contribution to
the profitability of the entire company. The Plan represents compensation that is in addition to your base salary. 
 The following Plan features are
consistent with the 2013 Plan: 
  

	 	•	 	Bonus awards are based upon attainment of EBT & B 

  

	 	•	 	Bonus awards begin with a payout equal to 20% of bonus potential when EBT & B reaches 80% of budget 

  

	 	•	 	The maximum award will be 125% of bonus potential 

 The Vice President Bonus Plan Bonus plan potential
is 30% of Eligible Wages at the 100% payout level 
 Eligible Wages - Bonus payout dollars will be calculated based on the employee’s
Eligible Wages, which are defined as regular salary paid between January 1 and December 31, 2014. If an employee is promoted into a salaried position during 2014, the bonus award will be based on regular salary paid from the date of
promotion through year end. 
 Eligibility For Bonus Payments - To be eligible for their bonus payout, employees must be employed by the Company in a
salaried position as of Friday, March 13, 2015. The 2014 bonus payout, if any, will be made by March 13, 2015. 
 The 2014 Plan bonus award will
be 80% of bonus potential at budget attainment. 

 Bonus award payouts for 2014 are further detailed in the following chart: 

 

									
	 (000s)

EBT &

Bonus
	  	Performance To
Budget	 	% of
Bonus
Potential	 	Your
Bonus
Payout%	 	  

	 $16,480
	  	80.0%	 	20.0%	 	6.00%	 	Threshold
	 $16,995
	  	82.5%	 	27.5%	 	8.25%	 	
	 $17,510
	  	85.0%	 	35.0%	 	10.50%	 	
	 $18,025
	  	87.5%	 	42.5%	 	12.75%	 	
	 $18,540
	  	90.0%	 	50.0%	 	15.00%	 	
	 $19,055
	  	92.5%	 	57.5%	 	17.25%	 	
	 $19,570
	  	95.0%	 	65.0%	 	19.50%	 	
	 $20,085
	  	97.5%	 	72.5%	 	21.75%	 	
	 $20,600
	  	100.0%	 	80.0%	 	24.00%	 	Budget
	 $21,012
	  	102.0%	 	84.0%	 	25.20%	 	
	 $21,424
	  	104.0%	 	88.0%	 	26.40%	 	
	 $21,836
	  	106.0%	 	92.0%	 	27.60%	 	
	 $22,248
	  	108.0%	 	96.0%	 	28.80%	 	
	 $22,660
	  	110.0%	 	100.0%	 	30.00%	 	Target
	 $24,308
	  	118.0%	 	105.0%	 	31.50%	 	
	 $25,956
	  	126.0%	 	110.0%	 	33.00%	 	
	 $27,604
	  	134.0%	 	115.0%	 	34.50%	 	
	 $29,252
	  	142.0%	 	120.0%	 	36.00%	 	
	 $30,900
	  	150.0%	 	125.0%	 	37.50%	 	Max Bonus

 Bonus awards for EBT & B results falling in between the levels indicated above will be prorated. 

Bonus Award Examples 
 An individual with a 30%
bonus potential who is paid $150,000 between January 1 and December 31, 2014 would earn the following bonus awards under the Plan: 
  

	 	1.	If the Company achieves 80% of budgeted EBT & B or $16,480,000, this individual will earn a bonus of $9,000 ($150,000 x 6% = $9,000). 

 

	 	2.	If the Company achieves 100% of budgeted EBT & B or $20,600,000, this individual will earn a bonus of $36,000 ($150,000 x 24% = $36,000). 

 

	 	3.	If the Company achieves 150% of budgeted EBT & B or $30,900,000, this individual will earn a bonus of $56,250 ($150,000 x 37.50% = $56,250). 

 
  

This policy is administered at the discretion of the Company and may be modified at any time with the authorization of the Company’s CEO and/or Board of
Directors.

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