Document:

EX-10.19

 Exhibit 10.19 

SVMK INC. 
 CHANGE IN
CONTROL AND SEVERANCE AGREEMENT 
 This Change in Control and Severance Agreement (the “Agreement”) is made between
SVMK Inc. (together with its affiliates and subsidiaries, the “Company” or “SurveyMonkey”) and [        ] (the “Executive”), effective as of [DATE] (the
“Effective Date”). 
 This Agreement provides certain protections to the Executive in connection with a change in control
of the Company or in connection with the involuntary termination of the Executive’s employment under the circumstances described in this Agreement. 

The Company and the Executive agree as follows: 

1. Term of Agreement. This Agreement will have an initial term of three (3) years commencing on the Effective Date (the
“Initial Term”). On the third (3rd) anniversary of the Effective Date, this Agreement will renew automatically for additional, one (1) year terms (each, an
“Additional Term”) unless either party provides the other party with written notice of nonrenewal at least one (1) year prior to the date of automatic renewal. Notwithstanding the foregoing, (a) if a Change in Control
occurs when there are fewer than twelve (12) months remaining during the Initial Term or during an Additional Term, the term of this Agreement will extend automatically through the date that is twelve (12) months following the date of the
Change in Control, or (b) if an initial occurrence of an act or omission by the Company constituting the grounds for “Good Reason” in accordance with Section 7(j) hereof has occurred (the “Initial Grounds”), and
the expiration date of the Company cure period (as described in Section 7(j)) with respect to such Initial Grounds could occur following the expiration of the Initial Term or the Additional Term, the term of this Agreement will extend
automatically through the date that is fifteen (15) days following the expiration of such cure period, but such extension of the term will only apply with respect to the Initial Grounds. If Executive becomes entitled to the benefits under
Section 3 of this Agreement, then the Agreement will not terminate until all of the obligations of the parties hereto with respect to this Agreement have been satisfied. 

2. At-Will Employment. The Company and the Executive acknowledge that the Executive’s
employment is and will continue to be at-will, as defined under applicable law. 
 3. Severance
Benefits. 
 (a) Qualifying Non-CIC Termination. On a Qualifying Non-CIC Termination (as defined below), the Executive will be eligible to receive the following payments and benefits from the Company: 

(i) Salary Severance. A single, lump sum payment equal to
[                ] months of the Executive’s Salary (as defined below), less applicable withholdings. 

 

 (ii) COBRA Coverage. Subject to Section 3(d), the Company will pay the premiums for
coverage under COBRA (as defined below) for the Executive and the Executive’s eligible dependents, if any, at the rates then in effect, subject to any subsequent changes in rates that are generally applicable to the Company’s active
employees (the “COBRA Coverage”), until the earliest of (A) a period of [                ] months from the date of the Executive’s
termination of employment, (B) the date upon which the Executive (and the Executive’s eligible dependents, as applicable) becomes covered under similar plans, or (C) the date upon which the Executive ceases to be eligible for coverage
under COBRA. 
 (b) Qualifying CIC Termination. On a Qualifying CIC Termination, the Executive will be eligible to receive the
following payments and benefits from the Company: 
 (i) Cash Severance. A single, lump sum payment, less applicable withholdings,
equal to the sum of (x) [                ] months of the Executive’s Salary and (y) the portion of the Executive’s target annual bonus as in effect for the
fiscal year in which the Qualifying CIC Termination occurs, prorated based on the number of days of completed service for the fiscal year in which the Executive’s employment terminates. 

(ii) COBRA Coverage. Subject to Section 3(d), the Company will provide COBRA Coverage until the earliest of (A) a period of
[                ] months from the date of the Executive’s termination of employment, (B) the date upon which the Executive (and the Executive’s eligible
dependents, as applicable) becomes covered under similar plans, or (C) the date upon which the Executive ceases to be eligible for coverage under COBRA. 

(iii) Equity Vesting. Vesting acceleration (and exercisability, as applicable) as to
[                ] of the then-unvested shares subject to each of the Executive’s then-outstanding Company equity awards, unless otherwise specified in the
applicable equity award agreement governing such award. In the case of an equity award with performance-based vesting, unless otherwise specified in the applicable equity award agreement governing such award, all performance goals and other vesting
criteria will be deemed achieved at 100% of target levels. For the avoidance of doubt, in the event of the Executive’s Qualifying Pre-CIC Termination (as defined below), any unvested portion of the
Executive’s then-outstanding equity awards will remain outstanding until the earlier of (x) sixty (60) days following the Qualifying Termination or (y) the occurrence of a Change in Control, solely so that any benefits due on a
Qualifying Pre-CIC Termination can be provided if a Change in Control occurs within sixty (60) days following the Qualifying Termination (provided that in no event will the Executive’s stock options
or similar equity awards remain outstanding beyond the equity award’s maximum term to expiration). If no Change in Control occurs within sixty (60) days following a Qualifying Termination, any unvested portion of the Executive’s
equity awards automatically and permanently will be forfeited on the sixtieth (60th) day following the date of the Qualifying Termination without having vested. 

(c) Termination Other Than a Qualifying Termination. If the termination of the Executive’s employment with the Company Group is not
a Qualifying Termination, then the Executive will not be entitled to receive severance or other benefits. 
 (d) Conditions to Receipt of
COBRA Coverage. The Executive’s receipt of COBRA Coverage is subject to the Executive electing COBRA continuation coverage within the time period prescribed pursuant to COBRA for the Executive and the Executive’s eligible

  
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dependents, if any. If the Company determines in its sole discretion that it cannot provide the COBRA Coverage without potentially violating, or being subject to an excise tax under, applicable
law (including, without limitation, Section 2716 of the Public Health Service Act), then in lieu of any COBRA Coverage, the Company will provide to the Executive a taxable monthly payment payable on the last day of a given month (except as
provided by the immediately following sentence), in an amount equal to the monthly COBRA premium that the Executive would be required to pay to continue his or her group health coverage in effect on the date of his or her Qualifying Termination
(which amount will be based on the premium rates applicable for the first month of COBRA Coverage for the Executive and any of eligible dependents of the Executive) (each, a “COBRA Replacement Payment”), which COBRA Replacement
Payments will be made regardless of whether the Executive elects COBRA continuation coverage and will end on the earlier of (x) the date upon which the Executive obtains other employment or (y) the date the Company has paid an amount
totaling the number of COBRA Replacement Payments equal to the number of months in the applicable COBRA Coverage period. For the avoidance of doubt, the COBRA Replacement Payments may be used for any purpose, including, but not limited to
continuation coverage under COBRA, and will be subject to any applicable withholdings. Notwithstanding anything to the contrary under this Agreement, if the Company determines in its sole discretion at any time that it cannot provide the COBRA
Replacement Payments without violating applicable law (including, without limitation, Section 2716 of the Public Health Service Act), the Executive will not receive the COBRA Replacement Payments or any further COBRA Coverage. 

(e) Non-Duplication of Payment or Benefits. For purposes of clarity, in the event of a Qualifying Pre-CIC Termination, any severance payments and benefits to be provided to the Executive under Section 3(b) will be reduced by any amounts that already were provided to the Executive under
Section 3(a). Notwithstanding any provision of this Agreement to the contrary, if the Executive is entitled to any cash severance, continued health coverage benefits, or vesting acceleration of any equity awards (other than under this
Agreement) by operation of applicable law or under a plan, policy, contract, or arrangement sponsored by or to which any member of the Company Group is a party (“Other Benefits”), then the corresponding severance payments and
benefits under this Agreement will be reduced by the amount of Other Benefits paid or provided to the Executive. 
 (f) Death of the
Executive. In the event of the Executive’s death before all payments or benefits the Executive is entitled to receive under this Agreement have been provided, the unpaid amounts will be provided to the Executive’s designated
beneficiary, if living, or otherwise to the Executive’s personal representative in a single lump sum as soon as possible following the Executive’s death. 

(g) Transfer Between Members of the Company Group. For purposes of this Agreement, if the Executive is involuntarily transferred from
one member of the Company Group to another, the transfer will not be a termination without Cause but may give the Executive the ability to resign for Good Reason. 

(h) Exclusive Remedy. In the event of a termination of the Executive’s employment with the Company Group, the provisions of this
Agreement are intended to be and are exclusive and in lieu of any other rights or remedies to which the Executive may otherwise be entitled, whether at law, tort or contract, or in equity. The Executive will be entitled to no benefits, compensation
or other payments or rights upon termination of employment other than those benefits expressly set forth in this Agreement. 

  
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 4. Accrued Compensation. On any termination of the Executive’s employment with the
Company Group, the Executive will be entitled to receive all accrued but unpaid vacation, expense reimbursements, wages, and other benefits due to the Executive under any Company-provided plans, policies, and arrangements. 

5. Conditions to Receipt of Severance. 

(a) Separation Agreement and Release of Claims. The Executive’s receipt of any severance payments or benefits upon the
Executive’s Qualifying Termination under Section 3 is subject to the Executive signing and not revoking the Company’s then-standard separation agreement and release of claims (which may include an agreement not to disparage any member
of the Company Group, non-solicit provisions, an agreement to assist in any litigation matters, and other standard terms and conditions) (the “Release” and that requirement, the
“Release Requirement”), which must become effective and irrevocable no later than the 60th day following the Executive’s Qualifying Termination (the “Release Deadline”). If the Release does not become effective
and irrevocable by the Release Deadline, the Executive will forfeit any right to severance payments or benefits under Section 3. 
 (b)
Payment Timing. Any lump sum Salary or bonus payments under Sections 3(a)(i) and 3(b)(i) will be provided on the first regularly scheduled payroll date of the Company following the date the Release becomes effective and irrevocable (the
“Severance Start Date”), subject to any delay required by Section 5(d) below. Any taxable installments of any COBRA-related severance benefits that otherwise would have been made to the Executive on or before the Severance
Start Date will be paid on the Severance Start Date, and any remaining installments thereafter will be provided as specified in the Agreement. Any restricted stock units, performance shares, performance units, and/or similar full value awards that
accelerate vesting under Section 3(b)(iii) will be settled (x) on a date no later than ten (10) days following the date the Release becomes effective and irrevocable, or (y) if later, in the event of a Qualifying Pre-CIC Termination, on a date no later than the Change in Control. 
 (c) Return of Company
Property. The Executive’s receipt of any severance payments or benefits upon the Executive’s Qualifying Termination under Section 3 is subject to the Executive returning all documents and other property provided to the Executive
by any member of the Company Group (with the exception of a copy of the Company employee handbook and personnel documents specifically relating to the Executive), developed or obtained by the Executive in connection with his or her employment with
the Company Group, or otherwise belonging to the Company Group. 
 (d) Section 409A. The Company intends that all
payments and benefits provided under this Agreement or otherwise are exempt from, or comply with, the requirements of Section 409A of the Code and any guidance promulgated under Section 409A of the Code (collectively,
“Section 409A”) so that none of the payments or benefits will be subject to the 

  
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additional tax imposed under Section 409A, and any ambiguities in this Agreement will be interpreted in accordance with this intent. No payment or benefits to be paid to the Executive, if
any, under this Agreement or otherwise, when considered together with any other severance payments or separation benefits that are considered deferred compensation under Section 409A (together, the “Deferred Payments”) will be
paid or otherwise provided until the Executive has a “separation from service” within the meaning of Section 409A. If, at the time of the Executive’s termination of employment, the Executive is a “specified employee”
within the meaning of Section 409A, then the payment of the Deferred Payments will be delayed to the extent necessary to avoid the imposition of the additional tax imposed under Section 409A, which generally means that the Executive will
receive payment on the first payroll date that occurs on or after the date that is six (6) months and one (1) day following the Executive’s termination of employment. The Company reserves the right to amend this Agreement as it
considers necessary or advisable, in its sole discretion and without the consent of the Executive or any other individual, to comply with any provision required to avoid the imposition of the additional tax imposed under Section 409A or to
otherwise avoid income recognition under Section 409A prior to the actual payment of any benefits or imposition of any additional tax. Each payment, installment, and benefit payable under this Agreement is intended to constitute a separate
payment for purposes of U.S. Treasury Regulation Section 1.409A-2(b)(2). In no event will any member of the Company Group reimburse, indemnify, or hold harmless the Executive for any taxes, penalties and
interest that may be imposed, or other costs that may be incurred, as a result of Section 409A. 
 (e) Resignation of Officer and
Director Positions. The Executive’s receipt of any severance payments or benefits upon the Executive’s Qualifying Termination under Section 3 is subject to the Executive resigning from all officer and director positions with all
members of the Company Group and the Executive executing any documents the Company may require in connection with the same. 
 6.
Limitation on Payments. 
 (a) Reduction of Severance Benefits. If any payment or benefit that the Executive would
receive from any Company Group member or any other party whether in connection with the provisions in this Agreement or otherwise (the “Payment”) would (i) constitute a “parachute payment” within the meaning of
Section 280G of the Code and (ii) but for this sentence, be subject to the excise tax imposed by Section 4999 of the Code (the “Excise Tax”), then the Payment will be equal to the Best Results Amount. The
“Best Results Amount” will be either (x) the full amount of the Payment or (y) a lesser amount that would result in no portion of the Payment being subject to the Excise Tax, whichever of those amounts, taking into account
the applicable federal, state and local employment taxes, income taxes and the Excise Tax, results in the Executive’s receipt, on an after-tax basis, of the greater amount. If a reduction in payments or
benefits constituting parachute payments is necessary so that the Payment equals the Best Results Amount, reduction will occur in the following order: (A) reduction of cash payments in reverse chronological order (that is, the cash payment owed
on the latest date following the occurrence of the event triggering the excise tax will be the first cash payment to be reduced); (B) cancellation of equity awards that were granted “contingent on a change in ownership or control”
within the meaning of Section 280G of the Code in the reverse order of date of grant of the awards (that is, the most recently granted equity awards will be cancelled first); (C) reduction of the accelerated vesting

  
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of equity awards in the reverse order of date of grant of the awards (that is, the vesting of the most recently granted equity awards will be cancelled first); and (D) reduction of employee
benefits in reverse chronological order (that is, the benefit owed on the latest date following the occurrence of the event triggering the excise tax will be the first benefit to be reduced). In no event will the Executive have any discretion with
respect to the ordering of Payment reductions. The Executive will be solely responsible for the payment of all personal tax liability that is incurred as a result of the payments and benefits received under this Agreement, and the Executive will not
be reimbursed, indemnified, or held harmless by any member of the Company Group for any of those payments of personal tax liability. 
 (b)
Determination of Excise Tax Liability. Unless the Company and the Executive otherwise agree in writing, the Company will select a professional services firm (the “Firm”) to make all determinations required under this
Section 6, which determinations will be conclusive and binding upon the Executive and the Company for all purposes. For purposes of making the calculations required by this Section 6, the Firm may make reasonable assumptions and
approximations concerning applicable taxes and may rely on reasonable, good faith interpretations concerning the application of Sections 280G and 4999 of the Code. The Company and the Executive will furnish to the Firm such information and documents
as the Firm reasonably may request in order to make determinations under this Section 6. The Company will bear the costs and make all payments for the Firm’s services in connection with any calculations contemplated by this
Section 6. The Company will have no liability to the Executive for the determinations of the Firm. 
 7. Definitions. The
following terms referred to in this Agreement will have the following meanings: 
 (a) “Board” means SVMK Inc.’s Board
of Directors. 
 (b) “Cause” means the occurrence of any of the following: (i) the Executive’s willful act (or
failure to act) that causes material and demonstrable injury, monetarily, reputationally or otherwise, to the Company or its affiliates, (ii) the Executive’s indictment for, conviction of, or a plea of guilty or nolo contendere to, a crime
constituting (A) a felony (or similar crime outside the United States) or (B) a misdemeanor (or similar crime outside the United States) involving moral turpitude; or (iii) the Executive’s willful and material breach of a
provision of any employment agreement, of any of the Company Group’s written code of conduct, code of ethics or any other material written policy or of a fiduciary duty or responsibility to the Company Group, in each case that is reasonably
expected to have a material and demonstrable impact on the Company Group. Any determination that the Executive has engaged in conduct for which the Board wishes to terminate the Executive’s employment for “Cause” will be made after a
meeting of the nonemployee directors of the Board at which the Executive will be invited to appear, with counsel, to respond to the allegations set forth in the written notice to the Executive of such meeting (which notice will provide sufficient
specificity to allow the Executive to respond to such allegations). For purposes of this Agreement, an act (or failure to act) will only be considered “willful” if done (or failed to be done) by the Executive intentionally and in bad
faith. 
 (c) “Change in Control” means the occurrence of any of the following events: 

  
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 (i) A change in the ownership of the Company which occurs on the date that any one
person, or more than one person acting as a group (“Person”), acquires ownership of the stock of the Company that, together with the stock held by such Person, constitutes more than 50% of the total voting power of the stock of
the Company; provided, however, that for purposes of this subsection, the acquisition of additional stock by any one Person, who is considered to own more than 50% of the total voting power of the stock of the Company will not be considered a
Change in Control. Further, if the stockholders of the Company immediately before such change in ownership continue to retain immediately after the change in ownership, in substantially the same proportions as their ownership of shares of the
Company’s voting stock immediately prior to the change in ownership, the direct or indirect beneficial ownership of 50% or more of the total voting power of the stock of the Company or of the ultimate parent entity of the Company, such event
shall not be considered a Change in Control under this subsection (i). For this purpose, indirect beneficial ownership shall include, without limitation, an interest resulting from ownership of the voting securities of one or more corporations or
other business entities which own the Company, as the case may be, either directly or through one or more subsidiary corporations or other business entities; or 

(ii) A change in the effective control of the Company which occurs on the date that a majority of members of the Board is replaced during any
twelve (12) month period by members of the Board whose appointment or election is not endorsed by a majority of the members of the Board prior to the date of the appointment or election. For purposes of this subsection (ii), if any Person is
considered to be in effective control of the Company, the acquisition of additional control of the Company by the same Person will not be considered a Change in Control; or 

(iii) A change in the ownership of a substantial portion of the Company’s assets which occurs on the date that any Person acquires (or
has acquired during the twelve (12) month period ending on the date of the most recent acquisition by such person or persons) assets from the Company that have a total gross fair market value equal to or more than 50% of the total
gross fair market value of all of the assets of the Company immediately prior to such acquisition or acquisitions; provided, however, that for purposes of this subsection (iii), the following will not constitute a change in the ownership of a
substantial portion of the Company’s assets: (A) a transfer to an entity that is controlled by the Company’s stockholders immediately after the transfer, or (B) a transfer of assets by the Company to: (1) a stockholder of
the Company (immediately before the asset transfer) in exchange for or with respect to the Company’s stock, (2) an entity, 50% or more of the total value or voting power of which is owned, directly or indirectly, by the Company,
(3) a Person, that owns, directly or indirectly, fifty percent (50%) or more of the total value or voting power of all the outstanding stock of the Company, or (4) an entity, at least 50% of the total value or voting power of
which is owned, directly or indirectly, by a Person described in this subsection (iii)(B)(3). For purposes of this subsection (iii), gross fair market value means the value of the assets of the Company, or the value of the assets being disposed of,
determined without regard to any liabilities associated with such assets. 
 For purposes of this definition, persons will be considered to
be acting as a group if they are owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company. 

  
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 Notwithstanding the foregoing, a transaction will not be deemed a Change in Control unless the
transaction qualifies as a change in control event within the meaning of Code Section 409A, as it has been and may be amended from time to time, and any proposed or final Treasury Regulations and Internal Revenue Service guidance that has been
promulgated or may be promulgated thereunder from time to time. 
 Further and for the avoidance of doubt, a transaction will not
constitute a Change in Control if: (i) its sole purpose is to change the state of the Company’s incorporation, or (ii) its sole purpose is to create a holding company that will be owned in substantially the same proportions by the
persons who held the Company’s securities immediately before such transaction. 
 (d) “Change in Control Period” means
the period beginning sixty (60) days prior to a Change in Control and ending twelve (12) months following a Change in Control. 

(e) “COBRA” means the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended. 

(f) “Code” means the Internal Revenue Code of 1986, as amended. 

(g) “Company Group” means the Company and its subsidiaries. 

(h) “Confidentiality Agreement” means the Company’s Employee Proprietary Information and Inventions Agreement and the
Company’s Arbitration Agreement. 
 (i) “Disability” means a total and permanent disability as defined in
Section 22(e)(3) of the Code. 
 (j) “Good Reason” means that the Executive resigns from the Company following the
occurrence of any of the following events or conditions, without the Executive’s express written consent (which consent may be denied, withheld or delayed for any reason): (i) a material reduction in the Executive’s duties, authority or
responsibilities (except temporarily during the Executive’s incapacity due to physical or mental illness); (ii) requiring the Executive to report to another corporate officer or employee instead of directly to the
[                    ]; (iii) a material reduction by the Company in the Executive’s annual base salary, annual bonus or incentive compensation
opportunity as in effect as of the Effective Date or as the same maybe increased from time to time; (iv) the relocation of the Executive’s principal place of employment to a location more than forty (40) miles from the
Executive’s principal place of employment immediately prior to his or her termination or the Company’s requiring the Executive to be based anywhere other than such principal place of employment (or permitted relocation thereof); or
(v) any action or inaction that constitutes a material breach by the Company of this Agreement. For “Good Reason” to be established, the Executive must provide written notice to the
[                    ] and the Company within ninety (90) days immediately following such alleged events, the Company must fail to materially
remedy such event within thirty (30) days after receipt of such notice, and the Executive’s resignation must be effective not later than one hundred twenty (120) days from the occurrence of the alleged triggering event, and must not
be effective until after the expiration of the notice and cure periods described above. 

  
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 (k) “Qualifying Termination” means a termination of the Executive’s
employment either (i) by a Company Group member without Cause (excluding by reason of the Executive’s death or Disability) or (ii) by the Executive for Good Reason, in either case, during the Change in Control Period (a
“Qualifying CIC Termination”) or outside of the Change in Control Period (a “Qualifying Non-CIC Termination”). 

(l) “Qualifying Pre-CIC Termination” means a Qualifying CIC Termination that
occurs prior to the date of the Change in Control. 
 (m) “Salary” means the Executive’s annual base salary as in
effect immediately prior to the Executive’s Qualifying Termination (or if the termination is due to a resignation for Good Reason based on a material reduction in base salary, then the Executive’s annual base salary in effect immediately
prior to the reduction) or, if the Executive’s Qualifying Termination is a Qualifying CIC Termination and the amount is greater, at the level in effect immediately prior to the Change in Control. 

8. Successors. This Agreement will be binding upon and inure to the benefit of (a) the heirs, executors, and legal representatives
of the Executive upon the Executive’s death, and (b) any successor of the Company. Any such successor of the Company will be deemed substituted for the Company under the terms of this Agreement for all purposes. For this purpose,
“successor” means any person, firm, corporation, or other business entity which at any time, whether by purchase, merger, or otherwise, directly or indirectly acquires all or substantially all of the assets or business of the Company. None
of the rights of the Executive to receive any form of compensation payable pursuant to this Agreement may be assigned or transferred except by will or the laws of descent and distribution. Any other attempted assignment, transfer, conveyance, or
other disposition of the Executive’s right to compensation or other benefits will be null and void. 
 9. Notice. 

(a) General. All notices and other communications required or permitted under this Agreement shall be in writing and will be effectively
given (i) upon actual delivery to the party to be notified, (ii) upon transmission by email, (iii) twenty-four (24) hours after confirmed facsimile transmission, (iv) one (1) business day after deposit with a recognized
overnight courier, or (v) three (3) business days after deposit with the U.S. Postal Service by first class certified or registered mail, return receipt requested, postage prepaid, addressed (A) if to the Executive, at the address the
Executive shall have most recently furnished to the Company in writing, (B) if to the Company, at the following address: 

SurveyMonkey Inc. 
 One
Curiosity Way 
 San Mateo, California 94403 

Attention: General Counsel 
  

  
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 (b) Notice of Termination. Any termination by a Company Group member for Cause will be
communicated by a notice of termination to the Executive, and any termination by the Executive for Good Reason will be communicated by a notice of termination to the Company, in each case given in accordance with Section 9(a) of this Agreement.
The notice will indicate the specific termination provision in this Agreement relied upon, will set forth in reasonable detail the facts and circumstances claimed to provide a basis for termination under the provision so indicated, and will specify
the termination date (which will be not more than thirty (30) days after the later of (i) the giving of the notice or (ii) the end of any applicable cure period). 

10. Resignation. The termination of the Executive’s employment for any reason will also constitute, without any further required
action by the Executive, the Executive’s voluntary resignation from all officer and/or director positions held at any member of the Company Group, and at the Board’s request, the Executive will execute any documents reasonably necessary to
reflect the resignations. 
 11. Miscellaneous Provisions. 

(a) No Duty to Mitigate. The Executive will not be required to mitigate the amount of any payment contemplated by this Agreement, nor
will any payment be reduced by any earnings that the Executive may receive from any other source except as specified in Section 3(e). 

(b) Waiver; Amendment. No provision of this Agreement will be modified, waived or discharged unless the modification, waiver or
discharge is agreed to in writing and signed by an authorized officer of the Company (other than the Executive) and by the Executive. No waiver by either party of any breach of, or of compliance with, any condition or provision of this Agreement by
the other party will be considered a waiver of any other condition or provision or of the same condition or provision at another time. 
 (c)
Headings. All captions and section headings used in this Agreement are for convenient reference only and do not form a part of this Agreement. 

(d) Entire Agreement. This Agreement constitutes the entire agreement of the parties and supersedes in their entirety all prior
representations, understandings, undertakings or agreements (whether oral or written and whether expressed or implied) of the parties with respect to the subject matter of this Agreement, including, for the avoidance of doubt, any other employment
letter or agreement, severance policy or program, or equity award agreement. 
 (e) Choice of Law. This Agreement will be governed by
the laws of the State of California without regard to California’s conflicts of law rules that may result in the application of the laws of any jurisdiction other than California. To the extent that any lawsuit is permitted under this
Agreement, Employee hereby expressly consents to the personal and exclusive jurisdiction and venue of the state and federal courts located in California for any lawsuit filed against the Executive by the Company. 

(f) Arbitration. Any and all controversies, claims, or disputes with anyone under this Agreement (including the Company and any
employee, officer, director, stockholder or benefit plan of the Company in their capacity as such or otherwise) arising out of, relating to, or resulting from the Executive’s employment with the Company Group, shall be subject to arbitration in
accordance with the provisions of the Confidentiality Agreement. 

  
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 (g) Severability. The invalidity or unenforceability of any provision or provisions of
this Agreement will not affect the validity or enforceability of any other provision of this Agreement, which will remain in full force and effect. 

(h) Withholding. All payments and benefits under this Agreement will be paid less applicable withholding taxes. The Company is
authorized to withhold from any payments or benefits all federal, state, local, and/or foreign taxes required to be withheld from the payments or benefits and make any other required payroll deductions. No member of the Company Group will pay the
Executive’s taxes arising from or relating to any payments or benefits under this Agreement. 
 (i) Counterparts. This Agreement
may be executed in counterparts, each of which will be deemed an original, but all of which together will constitute one and the same instrument. 

[Signature page follows.] 

  
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 By its signature below, each of the parties signifies its acceptance of the terms of this
Agreement, in the case of the Company by its duly authorized officer. 
  

							
	COMPANY	 		 	       SURVEYMONKEY INC.

							
				
		 		 	By:    	 	  

							
				
		 		 	Title:	 	  

							
				
		 		 	Date:	 	  

					
		
	EXECUTIVE	 	  

							
		 		 	 [NAME]

							
				
		 		 	Date:	 	  

 [Signature page to Change in Control and Severance Agreement]EX-10.25

 Exhibit 10.25 
  

SVMK INC. 
 COMMON
STOCK PURCHASE AGREEMENT 
 September 7, 2018 
  

 

 TABLE OF CONTENTS 

 

									
	 	 	 	  	Page	 
			
	1.	 	Purchase and Sale of Stock	  	 	1	 
		 	1.1	  	Sale and Issuance of Common Stock	  	 	1	 
		 	1.2	  	Closing	  	 	1	 
			
	2.	 	Representations and Warranties of the Company	  	 	1	 
		 	2.1	  	Organization, Good Standing and Qualification	  	 	1	 
		 	2.2	  	Authorization	  	 	1	 
		 	2.3	  	Valid Issuance of Common Stock	  	 	2	 
		 	2.4	  	Compliance with Other Instruments	  	 	2	 
		 	2.5	  	Description of Capital Stock	  	 	2	 
		 	2.6	  	Registration Statement	  	 	2	 
		 	2.7	  	Brokers or Finders	  	 	3	 
		 	2.8	  	Private Placement	  	 	3	 
			
	3.	 	Representations, Warranties and Covenants of the Investor	  	 	3	 
		 	3.1	  	Organization, Good Standing and Qualification	  	 	3	 
		 	3.2	  	Authorization	  	 	3	 
		 	3.3	  	Purchase Entirely for Own Account	  	 	3	 
		 	3.4	  	Disclosure of Information	  	 	3	 
		 	3.5	  	Investment Experience	  	 	4	 
		 	3.6	  	Accredited Investor	  	 	4	 
		 	3.7	  	Brokers or Finders	  	 	4	 
		 	3.8	  	Restricted Securities	  	 	4	 
		 	3.9	  	Legends	  	 	4	 
		 	3.10	  	Market Stand-Off Agreement; Lock-Up Agreement	  	 	4	 
		 	3.11	  	Standstill	  	 	5	 
			
	4.	 	Conditions of the Investor’s Obligations at Closing	  	 	6	 
		 	4.1	  	Representations and Warranties	  	 	6	 
		 	4.2	  	Public Offering Shares	  	 	6	 
		 	4.3	  	Absence of Injunctions, Decrees, Etc	  	 	6	 
			
	5.	 	Conditions of the Company’s Obligations at Closing	  	 	6	 
		 	5.1	  	Representations, Warranties and Covenants	  	 	6	 
		 	5.2	  	Public Offering Shares	  	 	6	 
		 	5.3	  	Absence of Injunctions, Decrees, Etc	  	 	6	 
			
	6.	 	Termination	  	 	6	 
			
	7.	 	Miscellaneous	  	 	7	 
		 	7.1	  	Publicity	  	 	7	 
		 	7.2	  	Survival of Warranties	  	 	7	 
		 	7.3	  	Successors and Assigns	  	 	7	 
		 	7.4	  	Governing Law	  	 	7	 
		 	7.5	  	Counterparts	  	 	7	 
		 	7.6	  	Notices	  	 	7	 
		 	7.7	  	Brokers or Finders	  	 	8	 

  
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		 	7.8	  	Amendments and Waivers	  	 	8	 
		 	7.9	  	Severability	  	 	8	 
		 	7.10	  	Corporate Securities Law	  	 	8	 
		 	7.11	  	Entire Agreement	  	 	9	 
		 	7.12	  	Specific Performance	  	 	9	 

  
 ii 

 SVMK INC. 

COMMON STOCK PURCHASE AGREEMENT 

THIS COMMON STOCK PURCHASE AGREEMENT (the “Agreement”) is made as of September 7, 2018, by and among SVMK Inc., a
Delaware corporation (the “Company”), Salesforce Ventures LLC, a Delaware limited liability company (the “Investor”), and salesforce.com, inc., a Delaware corporation (the “Parent”). 

THE PARTIES HEREBY AGREE AS FOLLOWS: 

1.    Purchase and Sale of Stock. 

1.1    Sale and Issuance of Common Stock. Subject to the terms and conditions of this Agreement, the Investor
agrees to purchase from the Company, and the Company agrees to sell and issue to the Investor, the Shares (as defined below) at a price per share equal to the per share initial public offering price (before underwriting discounts and expenses) in
the Qualified IPO (as defined below) (the “IPO Price”). “Shares” shall mean the number of shares of Common Stock of the Company (the “Common Stock”), equal to $40,000,000.00 divided by the IPO
Price, rounded down to the nearest whole share (with the total purchase price correspondingly reduced for such fractional share amount). “Qualified IPO” shall mean the issuance and sale of shares of the Common Stock by the Company,
pursuant to an Underwriting Agreement to be entered into by and among the Company and certain underwriters (the “Underwriters”), in connection with the Company’s initial public offering pursuant to the Company’s
Registration Statement on Form S-1 (File No. 333-227099) (the “Registration Statement”) and/or any related registration statements (the
“Underwriting Agreement”). 
 1.2    Closing. The purchase and sale of the Shares shall take
place at the location and at the time immediately subsequent to the closing of the Qualified IPO (which time and place are designated as the “Closing”). At the Closing, the Investor shall make payment of the purchase price of the
Shares by wire transfer in immediately available funds to the account specified by the Company against delivery to the Investor of the Shares registered in the name of the Investor, which Shares shall be uncertificated shares. 

2.    Representations and Warranties of the Company. The Company hereby represents and warrants to the Investor and
the Parent that as of the date hereof and as of the date of the Closing: 
 2.1    Organization, Good Standing and
Qualification. 
 (a)    The Company is a corporation duly organized, validly existing and in good standing under
the laws of the State of Delaware and has all requisite corporate power and authority to carry on its business as now conducted. 

(b)    The Company is duly qualified to transact business and is in good standing in each jurisdiction in which it is
required to be so qualified or in good standing, except where the failure to so qualify or be in good standing would not be material and adverse to the Company. 

2.2    Authorization. All corporate action on the part of the Company, its officers, directors and stockholders
necessary for the authorization, execution and delivery of this Agreement, the performance of all obligations of the Company under this Agreement, and the authorization, issuance, sale and delivery of the Shares being sold hereunder has been taken,
and this Agreement constitutes a 

  
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valid and legally binding obligation of the Company, enforceable in accordance with their respective terms, except (i) as limited by applicable bankruptcy, insolvency, reorganization,
moratorium, and other laws of general application affecting enforcement of creditors’ rights generally, and (ii) as limited by laws relating to the availability of specific performance, injunctive relief, or other equitable remedies. 

2.3    Valid Issuance of Common Stock. The Shares being purchased by the Investor hereunder, when issued, sold and
delivered in accordance with the terms of this Agreement for the consideration expressed herein, will be duly and validly issued, fully paid and nonassessable and will be free of restrictions on transfer other than restrictions on transfer under
applicable state and federal securities laws or as contemplated hereby. 
 2.4    Compliance with Other
Instruments. 
 (a)    The Company is not in violation or default of any provision of its Amended and Restated
Certificate of Incorporation, as amended, or Amended and Restated Bylaws, as amended. 
 (b)    Except as would not be
material to the Company, the Company is not in violation or default in any material respect of any instrument, judgment, order, writ, decree or contract to which it is a party or by which it is bound, or, to its knowledge, of any provision of any
federal or state statute, rule or regulation applicable to the Company. The execution, delivery and performance of this Agreement, and the consummation of the transactions contemplated by this Agreement will not result in any material violation or
default or be in conflict with or constitute, with or without the passage of time and giving of notice, either a material default under any such provision, instrument, judgment, order, writ, decree or contract or an event that results in the
creation of any material lien, charge or encumbrance upon any assets of the Company or the suspension, revocation, impairment, forfeiture, or nonrenewal of any material permit, license, authorization, or approval applicable to the Company, its
business or operations or any of its assets or properties. 
 2.5    Description of Capital Stock. As of the date
of the Closing, the statements set forth in the Pricing Prospectus (as defined in the Underwriting Agreement) and Prospectus (as defined in the Underwriting Agreement) under the caption “Description of Capital Stock,” insofar as they
purport to constitute a summary of the terms of the Company’s capital stock, are accurate, complete and fair in all material respects. 

2.6    Registration Statement. The Registration Statement, and any amendment thereto, including any information
deemed to be included therein pursuant to the rules and regulations of the United States Securities and Exchange Commission (the “SEC”) promulgated under the Securities Act of 1933, as amended (the “Securities
Act”), complied (or, in the case of amendments filed after the date of this Agreement, will comply) as of its filing date in all material respects with the requirements of the Securities Act and the rules and regulations of the SEC
promulgated thereunder, and did not (or, in the case of amendments filed after the date hereof, will not) contain any untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary in order to make
the statements therein not misleading. As of the date it is declared effective by the SEC, the Registration Statement, as so amended, and any related registration statements, will comply in all material respects with the requirements of the
Securities Act and the rules and regulations of the SEC promulgated thereunder, and will not contain any untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary in order to make the statements
therein not misleading. Any preliminary prospectus included in the Registration Statement or any amendment thereto, any free writing prospectus related to the Registration Statement and any final prospectus related to the Registration Statement
filed pursuant to Rule 424 promulgated under the Securities Act, in each case as of its date, will comply in all material respects with the requirements of the Securities Act and the rules and regulations promulgated thereunder, and will not contain
any untrue statement of a material fact or omit to state a material fact necessary in order to make the statements therein, in light of the circumstances under which they were made, not misleading. 

  
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 2.7    Brokers or Finders. The Company has not engaged any
brokers, finders or agents such that the Investor or the Parent will incur, directly or indirectly, as a result of any action taken by the Company, any liability for brokerage or finders’ fees or agents’ commissions or any similar charges
in connection with this Agreement. 
 2.8    Private Placement. Assuming the accuracy of the representations,
warranties and covenants of the Investor and the Parent set forth in Section 3 of this Agreement, no registration under the Securities Act is required for the offer and sale of the Shares by the Company to the Investor under this Agreement.

 3.    Representations, Warranties and Covenants of the Investor and the Parent. Each of the
Investor and the Parent, on behalf of itself and as applicable, hereby represents and warrants that as of the date hereof and as of the date of the Closing: 

3.1    Organization, Good Standing and Qualification. The Investor is a limited liability company duly organized,
validly existing and in good standing under the laws of the State of Delaware. The Parent is a corporation duly organized, validly existing and in good standing under the laws of the State of Delaware. 

3.2    Authorization. The Investor has full power and authority to enter into this Agreement, and each such
agreement constitutes a valid and legally binding obligation of the Investor, enforceable in accordance with its terms except (i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium and other laws of general application
affecting enforcement of creditors’ rights generally, and (ii) as limited by laws relating to the availability of specific performance, injunctive relief, or other equitable remedies. The Parent has full power and authority to enter into
this Agreement, which constitutes a valid and legally binding obligation of the Parent, enforceable in accordance with its terms except (i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium and other laws of general
application affecting enforcement of creditors’ rights generally and (ii) as limited by laws relating to the availability of specific performance, injunctive relief, or other equitable remedies. 

3.3    Purchase Entirely for Own Account. By the Investor’s execution of this Agreement, the Investor hereby
confirms, that the Shares to be received by the Investor will be acquired for investment for the Investor’s own account, not as a nominee or agent, and not with a view to the distribution of any part thereof, and that the Investor has no
present intention of selling, granting any participation in, or otherwise distributing the same, except as permitted by applicable federal or state securities laws. By executing this Agreement, the Investor further represents that the Investor does
not have any contract, undertaking, agreement or arrangement with any person to sell, transfer or grant participations to such person or to any third person, with respect to any of the Shares. 

3.4    Disclosure of Information. The Investor believes it has received all the information it considers necessary
or appropriate for deciding whether to purchase the Shares. The Investor further represents that it has had an opportunity to ask questions and receive answers from the Company regarding the terms and conditions of the offering of the Shares and the
business, properties, prospects and financial condition of the Company. The foregoing, however, does not limit or modify the representations and warranties of the Company in Section 2 of this Agreement or the right of the Investor to rely
thereon. 

  
 3 

 3.5    Investment Experience. The Investor is an investor in
securities of companies in the development stage and acknowledges that it is able to fend for itself, can bear the economic risk of its investment, and has such knowledge and experience in financial or business matters that it is capable of
evaluating the merits and risks of the investment in the Shares. Investor also represents it has not been organized for the purpose of acquiring the Shares. 

3.6    Accredited Investor. The Investor is an “accredited investor” within the meaning of
Regulation D, Rule 501(a), promulgated by the SEC under the Securities Act, as presently in effect. 

3.7    Brokers or Finders. The Investor and the Parent have not engaged any brokers, finders or agents
such that the Company will incur, directly or indirectly, as a result of any action taken by the Investor or the Parent, any liability for brokerage or finders’ fees or agents’ commissions or any similar charges in connection with this
Agreement. 
 3.8    Restricted Securities. The Investor understands that the Shares will be characterized as
“restricted securities” under the federal securities laws inasmuch as they are being acquired from the Company in a transaction not involving a public offering and that under such laws and applicable regulations such securities may be
resold without registration under the Securities Act, only in certain limited circumstances. In this connection, the Investor represents that it is familiar with Rule 144 promulgated under the Securities Act, as presently in effect, and
understands the resale limitations imposed thereby and by the Securities Act. 
 3.9    Legends. The Investor
understands that the Shares may bear one or all of the following legends: 
 (a)    “THE SECURITIES REPRESENTED
HEREBY HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”), OR UNDER THE SECURITIES LAWS OF ANY OTHER JURISDICTIONS. THESE SECURITIES MAY NOT BE TRANSFERRED OR RESOLD EXCEPT AS PERMITTED UNDER THE ACT,
APPLICABLE STATE SECURITIES LAWS (PURSUANT TO REGISTRATION OR EXEMPTION THEREFROM). INVESTORS SHOULD BE AWARE THAT THEY MAY BE REQUIRED TO BEAR THE FINANCIAL RISKS OF THIS INVESTMENT FOR AN INDEFINITE PERIOD OF TIME. THE ISSUER OF THESE SECURITIES
MAY REQUIRE AN OPINION OF COUNSEL IN FORM AND SUBSTANCE SATISFACTORY TO THE ISSUER TO THE EFFECT THAT ANY PROPOSED TRANSFER OR RESALE IS IN COMPLIANCE WITH THE ACT AND ANY APPLICABLE STATE SECURITIES LAWS.” 

(b)    “THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO A
LOCK-UP PERIOD AFTER THE EFFECTIVE DATE OF THE ISSUER’S REGISTRATION STATEMENT FILED UNDER THE ACT, AS AMENDED, AS SET FORTH IN AN AGREEMENT BETWEEN THE COMPANY AND THE ORIGINAL HOLDER OF THESE
SECURITIES, A COPY OF WHICH MAY BE OBTAINED AT THE ISSUER’S PRINCIPAL OFFICE. SUCH LOCK-UP PERIOD IS BINDING ON TRANSFEREES OF THESE SHARES.” 

(c)    Any legend required by applicable state “blue sky” securities laws, rules and regulations. 

3.10    Market Stand-Off Agreement;
Lock-Up Agreement. The Investor and the Parent hereby agree that they shall not sell or otherwise transfer or dispose of the Shares, other than to donees, partners or Affiliates (as defined below) of the
Investor or the Parent who agree to be similarly bound, for up to 180 days following the effective date of the Qualified IPO. In order to enforce this covenant, the 

  
 4 

 
Company shall have the right to place restrictive legends on the book-entry accounts representing the Shares and to impose stop transfer instructions with respect to the Shares until the end of
such period. The provisions of this Section 3.10 shall not apply to any sale of the Shares pursuant to an underwriting agreement or to shares acquired in market purchases (subject to Section 3.11) following the Qualified IPO, unless
otherwise required by the underwriters of securities of the Company. In addition, the Investor and the Parent hereby confirm that they have executed and delivered to the Underwriters the lock-up agreement
provided by the Company (the “Lock-Up Agreement”). The Lock-Up Agreement is in full force and effect, and following the consummation of the transactions
contemplated by this Agreement will remain in full force and effect, including with respect to the Shares. For purposes of this Agreement, the term “Affiliates” means any individual or entity that directly or indirectly controls, is
controlled by, or is under common control with the individual or entity in question. 
 3.11    Standstill.
Unless approved in advance in writing by the board of directors of the Company, the Investor and the Parent agree that, neither they nor any of their Representatives (as defined below) acting on behalf of or in concert with the Investor or the
Parent, will, until the earlier of (i) ten (10) months following the Closing and (ii) the day following the Company’s 2019 annual shareholder meeting (“Standstill Expiration”), directly or indirectly: 

(a)    Make any statement or proposal to any of the Company’s directors, officers, employees, attorneys, or
financial advisors, or any persons known to the Investor or the Parent to be stockholders of the Company (other than a private communication with one or more members of the board of directors of the Company) regarding, or make any public
announcement, proposal, or offer (including any “solicitation” of “proxies” as such terms are defined or used in Regulation 14A of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) with
respect to, or otherwise solicit, seek, or offer to effect (including, for the avoidance of doubt, indirectly by means of communication with the press, media or other party, except as explicitly permitted herein) (i) any business combination,
merger, tender offer, exchange offer, or similar transaction involving the Company or any of its subsidiaries, (ii) any acquisition of any of the Company’s loans, debt securities, equity securities or assets, or rights or options to
acquire interests in any of the Company’s loans, debt securities, equity securities, or assets, (iii) any proposal to seek representation on the board of directors of the Company or otherwise seek to control or influence the management,
board of directors, or policies of the Company, or (iv) any proposal, arrangement, or other statement that is inconsistent with the terms of this Agreement, including this Section 3.11; 

(b)    knowingly instigate, encourage or assist any third party (including forming a “group” with any such
third party) to do, or enter into any discussions or agreements with any third party with respect to any of the actions set forth in Section 3.11(a); or 

(c)    take any action that would reasonably be expected to require the Company or any of its Affiliates to make a public
announcement regarding any of the actions set forth in Section 3.11(a). 
 In addition, until the Standstill Expiration, unless
approved in advance in writing by the board of directors of the Company, the Investor and the Parent agree that, neither the Investor nor the Parent, nor any of the direct and indirect subsidiaries of the Parent or the Investor, nor any officer of
Parent (within the meaning of Section 3b-2 of the Exchange Act, as determined by the Board of Directors of the Parent) (each, an “Officer”) acting on behalf of or in concert with the
Investor or the Parent, will acquire (or propose or agree to acquire), of record or beneficially, by purchase or otherwise, any loans, debt securities, equity securities, or assets of the Company or any of its subsidiaries, or rights or options to
acquire interests in any of the Company’s loans, debt securities, equity securities, or assets other than (i) equity securities acquired from the Company in exchange for equity securities of the Company currently held by the Investor, the
Parent, any of the direct and indirect subsidiaries of the Parent and the Investor or any of such officers and (ii) the acquisition of the Shares as contemplated by this Agreement. 

  
 5 

 For purposes of this Section 3.11, the term “Representatives” means the direct and
indirect subsidiaries of Parent or the Investor, the directors of Parent, the Officers, the managers of the Investor, and all agents acting at the direction of an officer or director of Parent, or manager of the Investor, including, without
limitation, attorneys, financial advisors and accountants. 
 4.    Conditions of the Investor’s
Obligations at Closing. The obligations of the Investor under subsection 1.1 of this Agreement are subject to the fulfillment on or before the Closing of each of the following conditions. 

4.1    Representations and Warranties. The representations and warranties of the Company contained in
Sections 2.1(b), 2.4(b), 2.8 and 2.8 shall be true on and as of the Closing, except as would not reasonably be expected to have a material adverse effect on the Company. The representations and warranties of the Company contained in Sections
2.1(a), 2.2, 2.3, 2.4(a), 2.5 and 2.6 shall be true on and as of the Closing. 
 4.2    Public Offering Shares.
The Underwriters shall have purchased, immediately prior to the purchase of the Shares by the Investor hereunder, the Underwritten Shares (as defined in the Underwriting Agreement) pursuant to the Registration Statement and Underwriting Agreement.

 4.3    Absence of Injunctions, Decrees, Etc. During this period from the date of this Agreement to immediately
prior to the Closing, no governmental authority of competent jurisdiction shall have enacted, issued, promulgated, enforced or entered any decision, injunction, decree, ruling, law or order permanently enjoining or otherwise prohibiting or making
illegal the consummation of the transactions contemplated at the Closing. 
 5.    Conditions of the
Company’s Obligations at Closing. The obligations of the Company under subsection 1.1 of this Agreement are subject to the fulfillment on or before the Closing of each of the following conditions. 

5.1    Representations, Warranties and Covenants. The representations, warranties and covenants of the Investor and
the Parent contained in Section 3 shall be true on and as of the Closing. 
 5.2    Public Offering Shares.
The Underwriters shall have purchased, immediately prior to the purchase of the Shares by the Investor hereunder, the Firm Shares (as defined in the Underwriting Agreement) pursuant to the Registration Statement and Underwriting Agreement, with an
aggregate initial offering price to the public (before underwriting discount and commissions) of at least $125 million. 

5.3    Absence of Injunctions, Decrees, Etc. During this period from the date of this Agreement to immediately
prior to the Closing, no governmental authority of competent jurisdiction shall have enacted, issued, promulgated, enforced or entered any decision, injunction, decree, ruling, law or order permanently enjoining or otherwise prohibiting or making
illegal the consummation of the transactions contemplated at the Closing. 
 6.    Termination. This Agreement
shall terminate (i) at any time upon the written consent of the Company, the Investor and the Parent, (ii) upon the withdrawal by the Company of the Registration Statement, or (iii) on October 31, 2018 if the Closing has not
occurred. 

  
 6 

 7.    Miscellaneous. 

7.1    Publicity. No party shall issue any press release or make any other public announcement, including any
website posting or social media post, that includes the name or any logo or brand name of any party, or discloses the terms of this Agreement or the fact that the Investor has made or proposes to make an investment in the Company, except as may be
required by law or with the prior written consent of the other parties. Each party will provide reasonable advance notice to the other parties prior to making any disclosure of this Agreement or the terms hereof in any filings made with the SEC, and
will provide the other parties with reasonable opportunity to review and comment on such proposed disclosures. Notwithstanding the foregoing, the parties may use the other parties’ current logo or logos in connection with describing their
portfolio or this investment on their webpages and in their promotional materials. 
 7.2    Survival of
Warranties. The warranties, representations and covenants of the Company, the Investor and the Parent contained in or made pursuant to this Agreement shall survive the execution and delivery of this Agreement and the Closing and shall in no way
be affected by any investigation of the subject matter thereof made by or on behalf of the Investor, the Parent or the Company. 

7.3    Successors and Assigns. This Agreement, and any and all rights, duties and obligations hereunder, shall not
be assigned, transferred, delegated or sublicensed by the Investor without the prior written consent of the Company; provided, however, that after the Closing, the Shares and the rights, duties and obligations of the Investor hereunder may be
assigned to an Affiliate of the Investor without the prior written consent of the Company. Any attempt by the Investor without such permission to assign, transfer, delegate or sublicense any rights, duties or obligations that arise under this
Agreement in a manner that is not permitted by the foregoing sentence to be made without such permission shall be void. Subject to the foregoing and except as otherwise provided herein, the provisions of this Agreement shall inure to the benefit of,
and be binding upon, the successors, assigns, heirs, executors and administrators of the parties hereto. Notwithstanding the foregoing, the Investor, the Parent and their Representatives shall remain subject to Section 3.11 of this Agreement
until the Standstill Expiration. 
 7.4    Governing Law. This Agreement shall be governed in all respects by the
internal laws of the State of California as applied to agreements entered into among California residents to be performed entirely within California, without regard to principles of conflicts of law. 

7.5    Counterparts. This Agreement may be executed in any number of counterparts, each of which shall be
enforceable against the parties actually executing such counterparts, and all of which together shall constitute one instrument. 

7.6    Notices. All notices and other communications required or permitted hereunder shall be in writing and shall
be mailed by registered or certified mail, postage prepaid, sent by facsimile or electronic mail (if to the Investor, the Parent or any other holder of Company securities) or otherwise delivered by hand, messenger or courier service addressed: 

(a)    if to the Investor, to the Investor’s address or electronic mail address as shown on the Investor’s
signature page to this Agreement, with a copy (which shall not constitute notice) to Jodie Bourdet, Cooley LLP, 101 California Street, Fifth Floor, San Francisco, California 94111. 

(b)    if to the Parent, to the Parent’s address or electronic mail address as shown on the Parent’s signature
page to this Agreement, with a copy (which shall not constitute notice) to Jodie Bourdet, Cooley LLP, 101 California Street, Fifth Floor, San Francisco, California 94111. 

  
 7 

 (c)    if to the Company, to the attention of the General Counsel of the
Company at One Curiosity Way, San Mateo, California 94403 or lora@surveymonkey.com, or at such other current address or electronic mail address as the Company shall have furnished to the Investor and the Parent, with a copy (which shall not
constitute notice) to Katharine Martin and Rezwan Pavri, Wilson Sonsini Goodrich & Rosati, P.C., 650 Page Mill Road, Palo Alto, California 94304. 

Each such notice or other communication shall for all purposes of this Agreement be treated as effective or having been given (i) if
delivered by hand, messenger or courier service, when delivered (or if sent via a nationally-recognized overnight courier service, freight prepaid, specifying next-business-day delivery, one business day after
deposit with the courier), or (ii) if sent via mail, at the earlier of its receipt or five days after the same has been deposited in a regularly-maintained receptacle for the deposit of the United States mail, addressed and mailed as aforesaid,
or (iii) if sent via electronic mail, when directed to the relevant electronic mail address, if sent during normal business hours of the recipient, or if not sent during normal business hours of the recipient, then on the recipient’s next
business day. In the event of any conflict between the Company’s books and records and this Agreement or any notice delivered hereunder, the Company’s books and records will control absent fraud or error. 

7.7    Brokers or Finders. The Company shall indemnify and hold harmless the Investor and the Parent from any
liability for any commission or compensation in the nature of a brokerage or finder’s fee or agent’s commission (and the costs and expenses of defending against such liability or asserted liability) for which the Investor and the Parent or
any of their constituent partners, members, officers, directors, employees or representatives is responsible to the extent such liability is attributable to any inaccuracy or breach of the representations and warranties contained in
Section 2.7, and the Investor and the Parent agree to indemnify and hold harmless the Company and the Investor and the Parent from any liability for any commission or compensation in the nature of a brokerage or finder’s fee or
agent’s commission (and the costs and expenses of defending against such liability or asserted liability) for which the Company, the Investor, the Parent or any of their constituent partners, members, officers, directors, employees or
representatives is responsible to the extent such liability is attributable to any inaccuracy or breach of the representations and warranties contained in Section 3.7. 

7.8    Amendments and Waivers. Any term of this Agreement may be amended and the observance of any term of this
Agreement may be waived (either generally or in a particular instance and either retroactively or prospectively), only with the written consent of the Company, the Investor and the Parent. 

7.9    Severability. If any provision of this Agreement becomes or is declared by a court of competent jurisdiction
to be illegal, unenforceable or void, portions of such provision, or such provision in its entirety, to the extent necessary, shall be severed from this Agreement, and such court will replace such illegal, void or unenforceable provision of this
Agreement with a valid and enforceable provision that will achieve, to the extent possible, the same economic, business and other purposes of the illegal, void or unenforceable provision. The balance of this Agreement shall be enforceable in
accordance with its terms. 
 7.10    Corporate Securities Law. THE SALE OF THE SECURITIES THAT ARE THE SUBJECT
OF THIS AGREEMENT HAS NOT BEEN QUALIFIED WITH THE COMMISSIONER OF CORPORATIONS OF THE STATE OF CALIFORNIA AND THE ISSUANCE OF SUCH SECURITIES OR THE PAYMENT OR RECEIPT OF ANY PART OF THE CONSIDERATION THEREFOR PRIOR TO SUCH QUALIFICATION IS
UNLAWFUL, UNLESS THE SALE OF SECURITIES IS EXEMPT FROM QUALIFICATION BY SECTION 25100, 25102, OR 25105 OF THE CALIFORNIA CORPORATIONS CODE. THE RIGHTS OF ALL PARTIES TO THIS AGREEMENT ARE EXPRESSLY CONDITIONED UPON THE QUALIFICATION BEING OBTAINED,
UNLESS THE SALE IS SO EXEMPT. 

  
 8 

 7.11    Entire Agreement. This Agreement and the documents referred to
herein constitute the entire agreement among the parties. No party shall be liable or bound to any other party in any manner with regard to the subjects hereof or thereof by any warranties, representations or covenants except as specifically set
forth herein or therein. 
 7.12    Specific Performance. The parties to this Agreement hereby acknowledge and
agree that the Company would be irreparably injured by a breach of this Agreement by the Investor and the Parent, and the Investor and the Parent would be irreparably injured by a breach of this Agreement by the Company, and that money damages are
an inadequate remedy for an actual or threatened breach of this Agreement because of the difficulty of ascertaining the amount of damage that will be suffered by the aggrieved party in the event that this agreement is breached. Therefore, each of
the parties to this Agreement agree to the granting of specific performance of this Agreement and injunctive or other equitable relief in favor of the aggrieved party as a remedy for any such breach, without proof of actual damages, and the parties
to this Agreement further waive any requirement for the securing or posting of any bond in connection with any such remedy. Such remedy shall not be deemed to be the exclusive remedy for breach of this Agreement, but shall be in addition to all
other remedies available at law or in equity to the aggrieved party. If any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction to be invalid, void or unenforceable, the remainder of the terms,
provisions, covenants and restrictions of this Agreement shall remain in full force and effect and shall in no way be affected, impaired or invalidated. 

[Remainder of page intentionally left blank] 

  
 9 

 IN WITNESS WHEREOF, the parties have executed this Common Stock Purchase Agreement as of
the date first above written. 
  

			
	SVMK INC.
		
	By:	 	 /s/ Zander Lurie

	Name:	 	Zander Lurie
	Title:	 	Chief Executive Officer
	
	Address:
	
	    One Curiosity Way
	    San Mateo, California 94403

  

SIGNATURE PAGE TO COMMON STOCK PURCHASE
AGREEMENT 

 IN WITNESS WHEREOF, the parties have executed this Common Stock Purchase Agreement as of
the date first above written. 
  

			
	INVESTOR:
	
	SALESFORCE VENTURES LLC
		
	By:	 	 /s/ John Somorjai

		
	Name:	 	 John Somorjai

		
	Title:	 	 President

		
	Address:	 	 The Landmark @ One Market Street
 Suite
300
 San Francisco, CA 94105

		
	Email:	 	jsomorjai@salesforce.com
	
	PARENT:
	
	SALESFORCE.COM, INC.
		
	By:	 	 /s/ John Somorjai

		
	Name:	 	 John Somorjai

		
	Title:	 	 EVP, Corporate Development & Salesforce

		 	 Ventures

		
	Address:	 	 The Landmark @ One Market Street
 Suite
300
 San Francisco, CA 94105

	
	Email: jsomorjai@salesforce.com

  

  

SIGNATURE PAGE TO COMMON STOCK PURCHASE
AGREEMENT

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