Document:

LOCK-UP AGREEMENT

 

This LOCK-UP AGREEMENT
(this “Agreement”) is made as of July 12, 2012, by and between the undersigned person or entity (the “Restricted
Holder”) and BOLDFACE Group, Inc., a Nevada corporation formerly known as Max Cash Media (the “Company”). Capitalized
terms used and not otherwise defined herein shall have the meanings given to such terms in the Merger Agreement (as defined herein).

 

WHEREAS, pursuant to
the transactions contemplated under that certain Agreement and Plan of Merger and Reorganization, dated as of July 12, 2012 (the
“Merger Agreement”), by and between the Company, BOLDFACE Acquisition Corp., a Nevada corporation, and BOLDFACE Licensing
+ Branding, a Nevada corporation (“BLB”), BLB will merge with BOLDFACE Acquisition Corp., with the result of such merger
being that BLB will be the surviving entity and become a wholly-owned subsidiary of the Company, with all the shareholders of BLB
exchanging their shares in BLB for shares of common stock of the Company (the “Common Stock”), all pursuant to the
terms of the Merger Agreement (the “Merger”); 

 

WHEREAS, the Restricted
Holder will be an officer, director and/or key employee of the Company immediately after the closing of the Merger and/or the Restricted
Holder will be a beneficial owner of ten percent (10%) or more of the outstanding shares of Common Stock of the Company immediately
after the closing of the Merger;

 

WHEREAS, the Merger
Agreement provides that, among other things, all the shares of Common Stock owned by the Restricted Holder promptly after the closing
of the Merger (the “Restricted Securities”) shall be subject to certain restrictions on Disposition (as defined herein)
during the period of twenty-four (24) months immediately following the closing date of the Merger (the “Restricted Period”),
all as more fully set forth herein.

 

NOW, THEREFORE, as
an inducement to and in consideration of the Company’s agreement to enter into the Merger Agreement and proceed with the
Merger, and for other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties
hereby agree as follows:

 

1.           Lock
Up Period.

 

(a)          During
the Restricted Period, the Restricted Holder will not, directly or indirectly: (i) offer, pledge, sell, contract to sell, sell
any option or contract to purchase, purchase any option or contract to sell, grant any option, right or warrant for the sale of,
make any short sale, lend or otherwise dispose of or transfer any Restricted Securities or any securities convertible into or exercisable
or exchangeable for Restricted Securities, or (ii) enter into any swap or any other agreement or any transaction that transfers,
in whole or in part, directly or indirectly, any of the economic consequences of ownership of any Restricted Securities (with the
actions described in clause (i) or (ii) above being hereinafter referred to as a “Disposition”). The foregoing restrictions
are expressly agreed to preclude the Restricted Holder from engaging in any hedging or other transaction which is designed to or
which reasonably could be expected to lead to or result in a sale or disposition of any of the Restricted Securities of the Restricted
Holder during the Restricted Period, even if such securities would be disposed of by someone other than the Restricted Holder.

 

    	 

    	 

    
 

(b)          In
addition, during the period of twenty-four (24) months immediately following the closing date of the Merger, the Restricted Holder
will not, directly or indirectly, effect or agree to effect any short sale (as defined in Rule 200 under Regulation SHO of the
Securities Exchange Act of 1934 (the “Exchange Act”)), whether or not against the box, establish any “put equivalent
position” (as defined in Rule 16a-1(h) under the Exchange Act) with respect to the Common Stock, borrow or pre-borrow any
shares of Common Stock, or grant any other right (including, without limitation, any put or call option) with respect to the Common
Stock or with respect to any security that includes, is convertible into or exercisable for or derives any significant part of
its value from the Common Stock or otherwise seek to hedge the Restricted Holder’s position in the Common Stock.

 

(c)          Notwithstanding
anything contained herein to the contrary, the Restricted Holder shall be permitted to engage in any Disposition (i) where the
other party to such Disposition is another Restricted Holder, (ii) where such Disposition is in connection with estate planning
purposes, including, without limitation to an inter-vivos trust, or (iii) where such Disposition is to an affiliate of such Restricted
Holder (including entities wholly owned by such Restricted Holder or one or more trusts where such Restricted Holder is the grantor
of such trust(s)) as long as such affiliate executes a copy of this Agreement.

 

(d)          Notwithstanding
anything contained herein to the contrary, the restrictions contained in this Agreement shall not apply to any shares of Common
Stock acquired by Restricted Holder in the open market.

 

2.           Legends;
Stop Transfer Instructions.

 

(a)          In
addition to any legends to reflect applicable transfer restrictions under federal or state securities laws, each stock certificate
representing Restricted Securities shall be stamped or otherwise imprinted with the following legend:

 

“THE SECURITIES REPRESENTED
HEREBY ARE SUBJECT TO THE TERMS AND CONDITIONS OF A LOCK-UP AGREEMENT, DATED AS OF JULY __, 2012, BETWEEN THE HOLDER HEREOF AND
THE ISSUER AND MAY ONLY BE SOLD OR TRANSFERRED IN ACCORDANCE WITH THE TERMS THEREOF.”

 

(b)          The
Restricted Holder hereby agrees and consents to the entry of stop transfer instructions with the Company’s transfer agent
and registrar against the transfer of the Restricted Securities or securities convertible into or exchangeable for Restricted Securities
held by the Restricted Holder except in compliance with this Agreement.

 

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3.           Miscellaneous.

 

(a)          Specific
Performance. The Restricted Holder agrees that in the event of any breach or threatened breach by the Restricted Holder of
any covenant, obligation or other provision contained in this Agreement, then the Company shall be entitled (in addition to any
other remedy that may be available to the Company) to: (i) a decree or order of specific performance or mandamus to enforce the
observance and performance of such covenant, obligation or other provision; and (ii) an injunction restraining such breach or threatened
breach. The Restricted Holder further agrees that neither the Company nor any other person or entity shall be required to obtain,
furnish or post any bond or similar instrument in connection with or as a condition to obtaining any remedy referred to in this
Section 3, and the Restricted Holder irrevocably waives any right that he, she, or it may have to require the obtaining, furnishing
or posting of any such bond or similar instrument.

 

(b)          Other
Agreements. Nothing in this Agreement shall limit any of the rights or remedies of the Company under the Merger Agreement,
or any of the rights or remedies of the Company or any of the obligations of the Restricted Holder under any other agreement between
the Restricted Holder and the Company or any certificate or instrument executed by the Restricted Holder in favor of the Company;
and nothing in the Merger Agreement or in any other agreement, certificate or instrument shall limit any of the rights or remedies
of the Company or any of the obligations of the Restricted Holder under this Agreement.

 

(c)          Notices.
All notices, requests, demands, claims, and other communications hereunder shall be in writing. Any notice, request, demand, claim
or other communication hereunder shall be deemed duly delivered four business days after it is sent by registered or certified
mail, return receipt requested, postage prepaid, or one business day after it is sent for next business day delivery via a reputable
nationwide overnight courier service, in each case to the intended recipient as set forth below:

 

	If to the Company:	 	Copy to (which copy shall not constitute notice hereunder):
	 	 	 
	
        BOLDFACE Group, Inc.

        1309 Pico Blvd., Suite #A

        Santa Monica, CA 90405

        Attn:  Nicole Ostoya, Chief Executive Officer

        Facsimile:  310.421.9274
	 	
        Gottbetter & Partners, LLP

        488 Madison Avenue, 12th Floor

        New York, NY 10022

        Attn:  Scott Rapfogel, Esq.

        Facsimile:  212.400.6901

 

Any Party may give any notice, request, demand, claim
or other communication hereunder using any other means (including personal delivery, expedited courier, messenger service, telecopy,
telex, ordinary mail or electronic mail), but no such notice, request, demand, claim or other communication shall be deemed to
have been duly given unless and until it actually is received by the Party for whom it is intended. Any Party may change the address
to which notices, requests, demands, claims, and other communications hereunder are to be delivered by giving the other Parties
notice in the manner herein set forth.

 

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(d)          Severability.
Any term or provision of this Agreement that is invalid or unenforceable in any situation in any jurisdiction shall not affect
the validity or enforceability of the remaining terms and provisions hereof or the validity or enforceability of the offending
term or provision in any other situation or in any other jurisdiction. If the final judgment of a court of competent jurisdiction
declares that any term or provision hereof is invalid or unenforceable, the parties hereto agree that the court making such determination
shall have the power to limit the term or provision, to delete specific words or phrases, or to replace any invalid or unenforceable
term or provision with a term or provision that is valid and enforceable and that comes closest to expressing the intention of
the invalid or unenforceable term or provision, and this Agreement shall be enforceable as so modified. In the event such court
does not exercise the power granted to it in the prior sentence, the parties hereto agree to replace such invalid or unenforceable
term or provision with a valid and enforceable term or provision that will achieve, to the extent possible, the economic, business
and other purposes of such invalid or unenforceable term.

 

(e)          Applicable
Law; Jurisdiction. THIS AGREEMENT IS MADE UNDER, AND SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH, THE LAWS OF THE STATE
OF NEW YORK APPLICABLE TO AGREEMENTS MADE AND TO BE PERFORMED SOLELY THEREIN, WITHOUT GIVING EFFECT TO PRINCIPLES OF CONFLICTS
OF LAW. In any action between or among any of the parties arising out of this Agreement, (i) each of the parties irrevocably
and unconditionally consents and submits to the exclusive jurisdiction and venue of the state and federal courts having jurisdiction
over New York County, New York; (ii) if any such action is commenced in a state court, then, subject to applicable law, no
party shall object to the removal of such action to any federal court having jurisdiction over New York County, New York; (iii) each
of the parties irrevocably waives the right to trial by jury; and (iv) each of the parties irrevocably consents to service
of process by first class certified mail, return receipt requested, postage prepared, to the address at which such party is to
receive notice in accordance with this Agreement.

 

(f)          Waiver;
Termination. No failure on the part of the Company to exercise any power, right, privilege or remedy under this Agreement,
and no delay on the part of the Company in exercising any power, right, privilege or remedy under this Agreement, shall operate
as a waiver of such power, right, privilege or remedy; and no single or partial exercise of any such power, right, privilege or
remedy shall preclude any other or further exercise thereof or of any other power, right, privilege or remedy. The Company shall
not be deemed to have waived any claim arising out of this Agreement, or any power, right, privilege or remedy under this Agreement,
unless the waiver of such claim, power, right, privilege or remedy is expressly set forth in a written instrument duly executed
and delivered on behalf of the Company; and any such waiver shall not be applicable or have any effect except in the specific instance
in which it is given. If the Merger Agreement is terminated, this Agreement shall thereupon terminate.

 

(g)          Captions.
The captions contained in this Agreement are for convenience of reference only, shall not be deemed to be a part of this Agreement
and shall not be referred to in connection with the construction or interpretation of this Agreement.

 

(h)          Further
Assurances. The Restricted Holder hereby represents and warrants that the Restricted Holder has the legal capacity to enter
into this Agreement and that this Agreement constitutes the legal, valid and binding obligation of the Restricted Holder, enforceable
in accordance with its terms. The Restricted Holder shall execute and/or cause to be delivered to the Company such instruments
and other documents and shall take such other actions as the Company may reasonably request to effectuate the intent and purposes
of this Agreement.

 

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(i)          Entire
Agreement. This Agreement and the Merger Agreement collectively set forth the entire understanding of the Company and the Restricted
Holder relating to the subject matter hereof and supersedes all other prior agreements and understandings between the Company and
the Restricted Holder relating to the subject matter hereof.

 

(j)          Non-Exclusivity.
The rights and remedies of the Company hereunder are not exclusive of or limited by any other rights or remedies which the Company
may have, whether at law, in equity, by contract or otherwise, all of which shall be cumulative (and not alternative).

 

(k)         Amendments.
This Agreement may not be amended, modified, altered or supplemented other than by means of a written instrument duly executed
and delivered on behalf of the Company and the Restricted Holder.

 

(l)          Assignment.
This Agreement and all obligations of the Restricted Holder hereunder are personal to the Restricted Holder and may not be transferred
or delegated by the Restricted Holder at any time. The Company may freely assign any or all of its rights under this Agreement,
in whole or in part, to any successor entity without obtaining the consent or approval of the Restricted Holder.

 

(m)        Binding
Nature. Subject to Section 3(l) above, this Agreement will inure to the benefit of the Company and its successors and assigns
and will be binding upon the Restricted Holder and the Restricted Holder’s representatives, executors, administrators, estate,
heirs, successors and assigns.

 

(n)         Survival.
Each of the representations, warranties, covenants and obligations contained in this Agreement shall survive the consummation of
the Merger.

 

(o)         Counterparts.
This Agreement may be executed in separate counterparts, each of which shall be deemed an original and both of which shall constitute
one and the same instrument.

 

[signature
page follows]

 

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IN WITNESS WHEREOF,
the parties hereto have executed and delivered this Agreement as of the date first set forth above.

 

	 	BOLDFACE GROUP, INC.
	 	 
	 	 
	 	By:  Noah Levinson
	 	Its:  Chief Executive Officer
	 	 
	 	RESTRICTED HOLDER:
	 	 
	 	[                                  ]
	 	 
	 	 
	 	 
	 	By:
	 	Its:
	 	 
	 	Address:	 
	 	 
	 	 
	 	 
	 	Fax:EXECUTIVE EMPLOYMENT AGREEMENT

 

This Executive Employment
Agreement (this “Agreement”) is entered into as of the 12th day of July, 2012 (the “Effective
Date”), by and between BOLDFACE GROUP, INC., a Nevada corporation, with a business address of 1309 Pico Blvd., Suite
#A, Santa Monica, California 90405 (the “Company”), and NICOLE OSTOYA, an individual residing in Los Angeles,
California (the “Executive”).

 

INTRODUCTION

 

WHEREAS, the Company
is in the business of obtaining and administering celebrity licenses for the manufacture, marketing and wholesale distribution
of cosmetics and beauty products (the “Business”);

 

WHEREAS, the Company
wishes to employ the Executive as its Chief Executive Officer; and

 

WHEREAS, the Executive
desires to be employed by the Company in such capacity, subject to the terms of this Agreement.

 

NOW, THEREFORE, in
consideration of the mutual covenants and agreements contained herein and for other good and valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, the parties hereby agree as follows:

 

AGREEMENT

 

1.            Employment
Period. The term of the Executive’s employment by the Company pursuant to this Agreement (the “Employment Period”)
shall commence upon the Effective Date and shall continue for a period of three (3) years from the Effective Date. Notwithstanding
the foregoing, the Employment Period may be terminated by the Company or the Executive as provided in Section 7.

 

2.            Employment;
Duties.

 

(a)          During
the Employment Period and subject to the terms and conditions of this Agreement, the Company hereby employs the Executive to act
for the Company as its Chief Executive Officer, and the Executive hereby accepts employment as Chief Executive Officer of the Company.
The duties and responsibilities of the Executive shall include such duties and responsibilities customary to such office and as
are normally associated with and appropriate for such position and as the Company’s Board of Directors (the “Board”)
may from time to time reasonably assign to the Executive.

 

    	 

    	 

    

 

(b)          The
Executive recognizes that during the Employment Period and subject to the terms and conditions of this Agreement, the Executive
owes an undivided duty of loyalty to the Company, and the Executive will use the Executive’s good faith efforts to promote
and develop the business of the Company and its subsidiaries (the Company’s subsidiaries from time to time, together with
any other affiliates of the Company, the “Affiliates”). The Executive shall devote all of the Executive’s
business time, attention and skills to the performance of Executive’s services as an executive of the Company. Recognizing
and acknowledging that it is essential for the protection and enhancement of the name and business of the Company and the goodwill
pertaining thereto, the Executive shall perform the Executive’s duties under this Agreement professionally, in accordance
with the applicable laws, rules and regulations and such standards, policies and procedures established by the Company in writing
from time to time.

 

(c)          Notwithstanding
anything to the contrary in this Section 2, the Executive may (i) devote a reasonable amount of the Executive’s time
to civic, community, or charitable activities and may serve as a director, member or manager of other companies (provided that
any such other company is not a competitor of the Company, as determined by the Board) and to other types of business or public
activities not expressly mentioned in this paragraph, and (ii) participate as a non-employee director and/or investor in other
companies and projects as disclosed by the Executive to, and approved by, the Board, so long as the Executive’s responsibilities
with respect thereto do not conflict or interfere with the faithful performance of the Executive’s duties to the Company.
Without limiting the generality of anything contained in this Section 2, the Company hereby acknowledges and approves of the Executive’s
ownership of a fifty percent stake in Gold Grenade, LLC, a beauty and fragrance product development firm with whom the Company
has entered into a material consulting agreement.

 

3.            Place
of Employment. The Executive’s services shall be performed at the Company’s principal executive offices located
at 1309 Pico Blvd., Suite #A, Santa Monica, California 90405, and at any other location where the Executive’s presence is
necessary to perform the Executive’s duties. The parties acknowledge that the Executive may be required to travel in connection
with the performance of the Executive’s duties hereunder.

 

4.            Base
Salary. During the first two years of the Employment Period, the Executive’s base salary (the “Base Salary”)
shall be Two Hundred Fifty Thousand Dollars ($250,000) per annum or such higher rate as the Board may determine from time to time.
During the third year of the Employment Period, the Base Salary shall be determined by a nationally recognized outside consultant
selected by the Board (excluding Executive in her director capacity), with experience in the health and beauty industry, as appropriate
base compensation for the chief executive officer of the Company, based on a market survey of similarly situated companies in the
health and beauty industry; provided, that in no event shall the Base Salary for the third year of the Employment Period be less
than the Base Salary for the second year of the Employment Period. The Base Salary shall be payable in regular installments in
accordance with the Company’s general payroll practices in effect from time to time.

 

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5.            Bonus.

 

(a)          The
Executive shall be eligible to receive an annual cash bonus (the “Annual Bonus”) of up to twenty percent (20%)
of the then applicable Base Salary, payable in U.S. dollars on or prior to April 15th of the Company’s fiscal
year immediately following the fiscal year for which the cash bonus was earned. The Executive’s Annual Bonus (if any) shall
be in such amount (up to the limit stated above) as the Board may determine in its sole discretion. The Board may or may not determine
that all or any portion of the Annual Bonus shall be earned upon the achievement of operational, financial or other milestones
(“Milestones”) established by the Board in consultation with the Executive.

 

(b)          The
Executive shall be eligible to participate in any other bonus or incentive program established by the Company for executives of
the Company.

 

6.            Other
Benefits

 

(a)          Stock
Option Grants. The Company shall grant to Executive 1,800,000 stock options under the Company’s 2012 Equity Incentive
Plan on the date hereof with an exercise price of $0.24 per share and subject to such other terms contained in a separate stock
option agreement to be executed by the Company and Executive, which shall include ratable vesting over three years, subject to
Executive’s continued employment by the Company, and such other customary and reasonable terms approved by the Board. The
Company further covenants and agrees to issue to Executive an additional 5,700,000 stock options under the Company’s 2012
Equity Incentive Plan on the one year anniversary of the date of this Agreement, subject to Executive’s continued employment
by the Company at such time, with an exercise price equal to the fair market value of the Company’s common stock as of such
date, and subject to Company performance conditions and/or Milestones as may reasonably be established by the Board and to such
other customary and reasonable terms determined by the Board; provided, that the vesting of such stock options will be ratable
over three years, subject to Executive’s continued employment by the Company. Any additional option grants to the Executive
shall be at the option of the Board.

 

(b)          Restrictions.
Any and all shares of stock, options, restricted stock units and other equity awards granted to or owned by the Executive will
be subject to the share ownership guidelines and insider trading and blackout policies adopted from time to time by the Board for
senior executives of the Company and will also be subject to applicable holding periods and transaction reporting requirements
under applicable securities laws.

 

(c)          Insurance
and Other Benefits. During the Employment Period, the Company shall pay for, or reimburse the Executive for, health, dental,
hospitalization and vision insurance for the Executive and her dependants, and the Executive shall be entitled to participate in
any other Company insurance programs and any applicable benefit plans, as the same may be adopted and/or amended from time to time
(the “Benefits”). The Executive shall be bound by all of the policies and procedures relating to Benefits established
by the Company from time to time.

 

(d)          Vacation;
Personal Days. During the Employment Period, Executive shall be entitled to three (3) weeks of vacation during each fiscal
year of the Company, during which time the Executive's compensation shall be paid in full. Executive's vacation allowance shall
cumulate and to the extent some portion thereof remains unused during the fiscal year in which it is accrued shall be carried over
and may be used in the immediately following fiscal year and not thereafter. The Executive shall be entitled to paid personal days
on a basis consistent with the Company’s other senior executives, as determined by the Board.

 

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(e)          Expense
Reimbursement. The Company shall reimburse the Executive for all reasonable business, promotional, travel, lodging and entertainment
expenses (“Reimbursable Expenses”) incurred or paid by the Executive during the Employment Period in the performance
of the Executive’s services under this Agreement on a basis consistent with the Company’s other senior executives and
in accordance with the Company’s policies governing such matters, as determined by the Board; provided, that with respect
to travel and lodging, the Executive shall be entitled to reimbursement for: (i) coach class airfare unless the total in-flight
time for travel outside the forty-eight contiguous United States exceeds six (6) hours, in which case, the Executive shall be entitled
to reimbursement for business class airfare (and if business class is not available, then first-class airfare) and (ii) up to four-star
accommodations. The Executive shall furnish the Company with appropriate documentation required by the Internal Revenue Code and/or
other taxing authorities in a timely fashion in connection with such expenses and shall furnish such other documentation and accounting
as the Company may from time to time reasonably request.

 

7.             Termination;
Compensation Due Upon Termination of Employment. The Executive’s employment with the Company shall be entirely “at-will,”
meaning that either the Executive or the Company may terminate such employment relationship by terminating this Agreement in writing
delivered to the other party at any time for any reason or for no reason at all, subject, however, to the following. The Executive’s
right to compensation for periods after the date the Executive’s employment with the Company terminates shall be determined
in accordance with the provisions of paragraphs (a) through (f) below:

 

(a)          Voluntary
Resignation; Termination without Cause.

 

(i)          Voluntary
Resignation. The Executive may terminate the Executive’s employment at any time upon thirty (30) days prior
written notice to the Company. In the event of the Executive’s voluntary termination of employment other than for Good
Reason (as defined below), the Company shall have no obligation to make payments to the Executive in accordance with the
provisions of Section 4 or 5 above, except as otherwise required by this Agreement or by applicable law, or to provide the
benefits described in Section 6 above for periods after the date on which the Executive’s employment with the Company
terminates due to the Executive’s voluntary resignation, except for the payment of the Executive’s Base Salary
accrued through the date of such resignation.

 

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(ii)           Termination
without Cause. 

 

(A)         If
the Executive’s employment is terminated by the Company without Cause (as defined below): (1) the Company shall (x) continue
to pay the Executive the Base Salary (at the rate in effect on the date the Executive’s employment is terminated) until the
end of the Severance Period (as defined below), (y) with respect to the Annual Bonus, to the extent the Milestones are achieved
or, in the absence of Milestones, the Board has, in its sole discretion, otherwise determined an amount for the Executive’s
bonus for the current Employment Period, pay the Executive a pro rata portion of the Annual Bonus for the year of the Employment
Period on the date such Annual Bonus would have been payable to the Executive had the Executive remained employed by the Company,
and (z) pay any other accrued compensation and Benefits; and (2) any of the Executive’s unvested stock options as set forth
on Schedule A attached hereto shall automatically vest upon the Executive’s termination without Cause. The Executive
shall have no further rights under this Agreement or otherwise to receive any other compensation or benefits after such termination
of employment.

 

(B)         If,
following a termination of employment without Cause, the Executive breaches the provisions of Section 8 , 9 or 10
hereof, the Executive shall not be eligible, as of the date of such breach, for the payments and benefits described in
Section 7 (a)(ii)(A) above, and any and all obligations and agreements of the Company with respect to such payments
shall thereupon cease.

 

(b)        Discharge
for Cause. Upon written notice to the Executive, the Company may terminate the Executive’s employment for “Cause”
if any of the following events shall occur:

 

(i)any
act or omission that constitutes a material breach by the Executive of any of the Executive’s obligations under this Agreement,
and such material breach remains uncured (if susceptible to cure) for fifteen days after written notice from the Company;

 

(ii)the
willful and continued failure or refusal of the Executive to satisfactorily perform the duties reasonably required of the Executive
as an employee of the Company, as determined by a vote of all of the disinterested members of the Board;

 

(iii)the
Executive’s conviction of, or plea of nolo contendere to, (A) any felony or (B) a crime involving dishonesty
or moral turpitude or which could reflect negatively upon the Company or otherwise impair or impede its operations;

 

(iv)the
Executive’s engaging in any misconduct, negligence, act of dishonesty (including, without limitation, theft or embezzlement),
violence, threat of violence or any activity that could result in any violation of federal securities laws, in each case, that
is injurious to the Company or any of its Affiliates;

 

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(v)         the
Executive’s material breach of a written policy of the Company or the rules of any governmental or regulatory body applicable
to executives of the Company;

 

(vi)        the
Executive’s refusal to follow the directions of the Board, unless such directions are, in the written opinion of legal counsel,
illegal or in violation of applicable regulations;

 

(vii)       any
other willful misconduct by the Executive which is materially injurious to the financial condition or business reputation of the
Company or any of its Affiliates, as determined by a vote of all of the disinterested members of the Board; or

 

(viii)      the
Executive’s breach of the Executive’s obligations under Section 8 , 9 or 10 hereof.

 

In the event Executive is
terminated for Cause, the Company shall have no obligation to make payments to Executive in accordance with the provisions of
Section 4 or 5 above, or, except as otherwise required by law, to provide the benefits described in Section 6 above, for
periods after the Executive’s employment with the Company is terminated on account of the Executive’s discharge
for Cause except for the Executive’s then applicable Base Salary accrued through the date of such termination.

 

(c)          Disability.
The Company shall have the right, but shall not be obligated to terminate the Executive’s employment hereunder in the
event the Executive becomes disabled such that the Executive is unable to discharge the Executive’s duties to the Company
for a period of ninety (90) consecutive days or one hundred twenty (120) days in any one hundred eighty (180) consecutive day period
(unless longer periods are required under applicable local labor regulations) (a “Permanent Disability”). In
the event of a termination of employment due to a Permanent Disability, the Company shall be obligated to continue to make payments
to the Executive (or Executive’s legal representative) in an amount equal to the then applicable Base Salary for the Severance
Period (as defined below), payable in the form of salary continuation for the applicable Severance Period after the Executive’s
employment with the Company is terminated due to a Permanent Disability. A determination of a Permanent Disability shall be made
by a physician satisfactory to both the Executive and the Company; provided, however, that if the Executive and the
Company do not agree on a physician, the Executive and the Company shall each select a physician and those two physicians together
shall select a third physician, whose determination as to a Permanent Disability shall be binding on all parties.

 

(d)          Death.
The Executive’s employment hereunder shall terminate upon the death of the Executive. The Company shall have no
obligation to make payments to the Executive in accordance with the provisions of Section 4 or 5 above, or, except as
otherwise required by law or the terms of any applicable benefit plan, or to provide the benefits described in Section 6
above for periods after the date of the Executive’s death except for then applicable Base Salary earned and accrued
through the date of death, payable to the Executive’s beneficiary, as the Executive shall have indicated in writing to
the Company (or if no such beneficiary has been designated, to the Executive’s estate).

 

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(e)          Termination
for Good Reason. The Executive may terminate this Agreement at any time for Good Reason. In the event of termination
under this paragraph (e), the Company shall pay to the Executive severance in an amount equal to the Executive’s then
applicable Base Salary for a period equal to the lesser of (i) twelve (12) months and (ii) the number of months (including
fractional months) remaining in the Employment Period (the “Severance Period”), subject to the
Executive’s continued compliance with Sections 8 , 9 and 10 of this Agreement, payable in the form of salary
continuation for the applicable Severance Period following the Executive’s termination, and subject to the
Company’s regular payroll practices and required withholdings. Such severance shall be reduced by any cash remuneration
paid to the Executive because of the Executive’s employment or self-employment during the Severance Period. The
Executive shall continue to receive all Benefits (either through the Company or an Affiliate) during the Severance Period.
The Executive shall have no further rights under this Agreement or otherwise to receive any other compensation or benefits
after such resignation. For the purposes of this Agreement, “Good Reason” shall mean any of the following
(without the Executive’s express written consent) if Executive provides the Company with written notice of the
existence of such condition within sixty (60) days after the initial existence of the condition and the Company fails
to remedy the condition within thirty (30) days after its receipt of such written notice:

 

(i)        the
assignment to the Executive of duties that are significantly different from, and that result in a substantial diminution of, the
duties that the Executive assumed on the Effective Date;

 

(ii)         removal
of the Executive from the position of Chief Executive Officer;

 

(iii)        the
assignment to the Executive of duties that are significantly different from, and that result in a substantial diminution of, the
duties that the Executive assumed under this Agreement within twelve (12) months after a Change of Control (as defined below);

 

(iv)        a
reduction by the Company in the Executive’s then applicable Base Salary or other compensation, unless said reduction is proportionate
to salary reductions of other senior executives of the Company;

 

(v)         the
taking of any action by the Company that would, directly or indirectly, materially reduce the Executive’s benefits, unless
said reduction is proportionate to benefits reductions of other senior executives of the Company;

 

(vi)        the
Company determines to change the location of its principal executive office outside a ten (10) mile radius from the current location
of the Company’s principal executive office; or

 

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(vii)       a
breach by the Company of any material term of this Agreement.

 

For purposes
of this Agreement, “Change of Control” shall mean the occurrence of any one or more of the following: (i) the
accumulation, whether directly, indirectly, beneficially or of record, by any individual, entity or group (within the meaning of
Sections 13(d)(3) or 14(d)(2) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) of 50%
or more of the shares of the outstanding equity securities of the Company, (ii) a merger or consolidation of the Company in
which the Company does not survive as an independent company or upon the consummation of which the holders of the Company’s
outstanding equity securities prior to such merger or consolidation own less than 50% of the outstanding equity securities of the
Company after such merger or consolidation, or (iii) a sale of all or substantially all of the assets of the Company; provided,
however, that the following acquisitions shall not constitute a Change of Control for the purposes of this Agreement: (A)
any acquisitions of common stock or securities convertible into common stock directly from the Company, or (B) any acquisition
of common stock or securities convertible into common stock by any employee benefit plan (or related trust) sponsored by or maintained
by the Company.

 

(f)          Notwithstanding
anything in this Section 7 to the contrary, if at the time of termination of Executive’s employment with the Company, Executive
is a “specified employee” within the meaning of Section 409A(a)(2)(B)(i) of the Internal Revenue Code of 1986, as amended
(the “Code”), any amount or benefit that constitutes “nonqualified deferred compensation” within
the meaning of Code Section 409A that becomes payable to Executive on account of such termination of employment will not be paid
until after the earlier of (i) first business day of the seventh month following the termination of Executive’s employment,
or (ii) the date of Executive’s death (the “409A Suspension Period”). Within fourteen (14) calendar days
after the end of the 409A Suspension Period, Executive shall be paid a cash lump sum payment equal to any payments that the Company
would have been required to make to Executive under this Section 7 during the 409A Suspension Period in the absence of this Section
7(f). To the extent that Executive would be entitled to participate in any benefit programs during the 409A Suspension Period in
the absence of this Section 7(f), Executive shall bear the full cost of such benefits during the 409A Suspension Period, and within
fourteen (14) calendar days after the end of the 409A Suspension Period, the Company shall reimburse Executive for such costs to
the extent that such costs would have been paid by the Company or to the extent that such benefits otherwise would have been provided
by the Company at no cost to Executive in the absence of this Section 7(f). After the 409A Suspension Period, Executive shall receive
any remaining payments and benefits due under this agreement in accordance with the terms of this Section 7 (as if there had not
been any 409A Suspension Period beforehand).

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(g)          Notice
of Termination.  Any termination of employment by the Company or the Executive shall be communicated by a
written “Notice of Termination” to the other party hereto given in accordance with Section 16 of this
Agreement. In the event of a termination by the Company for Cause, the Notice of Termination shall (i) indicate the
specific termination provision in this Agreement relied upon, (ii) set forth in reasonable detail the facts and
circumstances claimed to provide a basis for termination of the Executive’s employment under the provision so indicated
and (iii) specify the date of termination, which date shall be the date of such notice. The failure by the Executive or
the Company to set forth in the Notice of Termination any fact or circumstance which contributes to a showing of Cause shall
not waive any right of the Executive or the Company, respectively, hereunder or preclude the Executive or the Company,
respectively, from asserting such fact or circumstance in enforcing the Executive’s or the Company’s rights
hereunder.

 

(h)          Resignation
from Directorships and Officerships.  The termination of the Executive’s employment for any reason will constitute
the Executive’s resignation from (i) any director, officer or employee position the Executive has with the Company or
any of its Affiliates, and (ii) all fiduciary positions (including as a trustee) the Executive holds with respect to any employee
benefit plans or trusts established by the Company. The Executive agrees that this Agreement shall serve as written notice of resignation
in this circumstance, unless otherwise required by any plan or applicable law. Except as otherwise provided elsewhere in this Agreement,
the termination of this Agreement shall not have any effect on the Executive’s ownership of the Company’s common stock
or other securities, including options to purchase securities of the Company.

 

8.          Non-Competition;
Non-Solicitation.

 

(a)          For
the duration of the Employment Period and, unless the Company terminates the Executive’s employment without Cause or the
Executive terminates her employment for Good Reason, during the Severance Period (the “Non-Compete Period”),
the Executive shall not:

 

(i)
directly or indirectly, except as specifically provided in the last sentence of Section 2(c) hereof, engage or invest
in, own, manage, operate, finance, control or participate in the ownership, management, operation, financing, or control of,
be employed by, associated with, or in any manner connected with, lend any credit to, or render services or advice to, any
business, firm, corporation, partnership, association, joint venture or other entity that engages or conducts any business
the same as or substantially similar to the Business (i.e., celebrity-branded/licensed cosmetics and beauty products) or any
other business engaged in by the Company and/or any of its Affiliates during the Employment Period anywhere within the State
of California; provided, however, that the Executive may (i) continue to own her membership interest in Gold Grenade, LLC,
and (ii) own no more than 5% in the aggregate of the outstanding shares of any class of securities of any enterprise (but
without otherwise participating in the activities of such enterprise), other than any such enterprise with which the Company
competes or is currently engaged in a joint venture, if such securities are of a class listed on any national or regional
securities exchange or have been registered under Section 12(b) or (g) of the Exchange Act; or

 

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(ii) attempt
in any manner to solicit or accept from any customer or client of the Company or any of its Affiliates, with whom the Company or
any of its Affiliates had significant contact during the term of this Agreement, business of the kind or competitive with the Business
with such customer or to persuade or attempt to persuade any such customer to cease to do business or to reduce the amount of business
which such customer has customarily done with the Company or any of its Affiliates or if any such customer elects to move its business
to a person other than the Company or any of its Affiliates, provide any services (of the kind or competitive with the Business)
for such customer, or have any discussions regarding any such service with such customer, on behalf of such other person.

 

(b)          During
the Employment Period and, unless the Company terminates the Executive’s employment without Cause or the Executive terminates
her employment for Good Reason, for a period of twelve (12) months following termination (i.e., not expiration) of the Executive’s
employment with the Company, the Executive shall not solicit or hire, attempt to recruit, or persuade any employee of, or independent
contractor of, or consultant to, the Company, or its Affiliates, to leave the employment (or independent contractor relationship)
thereof, whether or not any such employee or independent contractor is party to an employment agreement.

 

(c)          The
Executive recognizes and agrees that because a violation by the Executive of the Executive’s obligations under this Section
8 will cause irreparable harm to the Company that would be difficult to quantify and for which money damages would be inadequate,
the Company shall have the right to seek injunctive relief to prevent or restrain any such violation, without the necessity of
posting a bond. The Non-Compete Period will be extended by the duration of any violation by the Executive of any of the Executive’s
obligations under this Section 8.

 

(d)          The
Executive expressly agrees that the character, duration and scope of the covenant not to compete are reasonable in light of the
circumstances as they exist at the date upon which this Agreement has been executed. However, should a determination nonetheless
be made by a court of competent jurisdiction at a later date that the character, duration or geographical scope of the covenant
not to compete is unreasonable in light of the circumstances as they then exist, then it is the intention of the Executive, on
the one hand, and the Company, on the other, that the covenant not to compete shall be construed by the court in such a manner
as to impose only those restrictions on the conduct of the Executive which are reasonable in light of the circumstances as they
then exist and necessary to assure the Company of the intended benefit of the covenant not to compete.

 

9.          Inventions
and Patents. The Executive acknowledges that all inventions, innovations, improvements, know-how, plans, development, methods,
designs, analyses, specifications, software, drawings, reports and all similar or related information (whether or not patentable
or reduced to practice) which relate to the Business and which are created, designed or conceived, developed or made by the Executive
during the Employment Period (“Work Product”), belong to the Company. Any copyrightable work falling within
the definition of Work Product shall be deemed a “work made for hire” and ownership of all right title and interest
shall rest in the Company. The Executive hereby irrevocably assigns, transfers and conveys, to the fullest extent permitted by
law, all right, title and interest in the Work Product, on a worldwide basis, to the Company to the extent ownership of any such
rights does not automatically vest in the Company under applicable law. The Executive will promptly disclose any such Work Product
to the Company and perform all actions requested by the Company (whether during or after employment) to establish and confirm ownership
of such Work Product by the Company (including, without limitation, assignments, consents, powers of attorney and other instruments).

 

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10.         Confidentiality.

 

(a)          The
Executive understands that the Company and/or its Affiliates, from time to time, may impart to the Executive confidential information,
whether such information is written, oral, electronic or graphic.

 

(b)          For
purposes of this Agreement, “Confidential Information” means information, which is used in the business of the
Company or its Affiliates and (i) is proprietary to, about or created by the Company or its Affiliates, (ii) gives the
Company or its Affiliates some competitive business advantage or the opportunity of obtaining such advantage or the disclosure
of which could be detrimental to the interests of the Company or its Affiliates, (iii) is designated as Confidential Information
by the Company or its Affiliates, or is known by the Executive to be considered confidential by the Company or its Affiliates,
or (iv) is not generally known by non-Company personnel. Such Confidential Information includes, without limitation, the following
types of information and other information of a similar nature (whether or not reduced to writing or designated as confidential):

 

(i) internal
personnel and financial information of the Company or its Affiliates, vendor information (including vendor characteristics, services,
prices, lists and agreements), purchasing and internal cost information, internal service and operational manuals, and the manner
and methods of conducting the business of the Company or its Affiliates;

 

(ii) marketing
and development plans, price and cost data, price and fee amounts, pricing and billing policies, bidding, quoting procedures, marketing
techniques, forecasts and forecast assumptions and volumes, and future plans and potential strategies (including, without limitation,
all information relating to any oil and gas prospect and the identity of any key contact within the organization of any acquisition
prospect) of the Company or its Affiliates which have been or are being discussed;

 

(iii) names
of customers and their representatives, contracts (including their contents and parties), customer services, and the type, quantity,
specifications and content of products and services purchased, leased, licensed or received by customers of the Company or its
Affiliates; and

 

(iv) confidential
and proprietary information provided to the Company or its Affiliates by any actual or potential customer, government agency or
other third party (including businesses, consultants and other entities and individuals).

 

    	11

    	 

    

 

Confidential Information shall
not include information that is generally available to and known by the public at the time of disclosure to the Executive. The
Executive hereby acknowledges the Company’s exclusive ownership of such Confidential Information.

 

(c)          The
Executive agrees as follows: (1) only to use the Confidential Information to provide services to the Company and its Affiliates;
(2) only to communicate the Confidential Information to fellow employees, agents and representatives on a need-to-know basis; and
(3) not to otherwise disclose or use any Confidential Information, except as may be required by law (including compulsion in connection
with legal proceedings) or otherwise authorized by the Board. Upon demand by the Company or upon termination of the Executive’s
employment, the Executive will deliver to the Company all manuals, photographs, recordings and any other instrument or device by
which, through which or on which Confidential Information has been recorded and/or preserved, which are in the Executive’s
possession, custody or control. Notwithstanding the foregoing, the Executive shall be entitled to retain (i) information showing
the Executive’s compensation or relating to reimbursement of Executive’s expenses, (ii) information necessary for the
Executive’s personal tax preparation, and (iii) copies of this Agreement, any benefit plans and other agreements relating
to the Executive’s employment by the Company.

 

11.         Governing
Law/Jurisdiction; Attorneys’ Fees. This Agreement and any disputes or controversies arising hereunder shall be construed
and enforced in accordance with and governed by the internal laws of the State of California without regard to the conflicts of
laws principles thereof. The federal and state courts located in Los Angeles County, California shall have sole and exclusive jurisdiction
for all claims arising out of or related to this Agreement. In the event of any dispute that arises out of this Agreement or the
performance thereof, the prevailing party shall be entitled to the payment of its attorneys’ fees, costs, and all other expenses,
in addition to any other relief to which the prevailing party may be entitled.

 

12.         Public
Company Obligations; Indemnification.

 

(a)          The
Executive acknowledges that the Company is a public company whose shares of common stock have been registered under the U.S. Securities
Act of 1933, as amended (the “Securities Act”), and whose common stock is or will be registered under the Exchange
Act, and that this Agreement will be subject to the public filing requirements of the Exchange Act. In addition, both parties acknowledge
that the Executive’s compensation and perquisites (each as determined by the rules of the SEC or any other regulatory body
or exchange having jurisdiction) (which may include benefits or regular or occasional aid/assistance, such as recreation, club
memberships, meals, education for the Executive’s family, vehicle, lodging or clothing, occasional bonuses or anything else
the Executive receives, during the Employment Period and any renewals thereof, in cash or in kind) paid or payable or received
or receivable under this Agreement or otherwise, and the Executive’s transactions and other dealings with the Company, will
be required to be publicly disclosed.

 

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(b)          The
Executive acknowledges and agrees that the applicable insider trading rules, transaction reporting rules, limitations on disclosure
of non-public information and other requirements set forth in the Securities Act, the Exchange Act and rules and regulations promulgated
by the SEC may apply to this Agreement and the Executive’s employment with the Company.

 

15.         Entire
Agreement. This Agreement constitutes the entire agreement between the parties hereto with respect to the subject matter hereof
and thereof and supersedes and cancels any and all previous agreements, written and oral, regarding the subject matter hereof between
the parties hereto. This Agreement shall not be changed, altered, modified or amended, except by a written agreement signed by
both parties hereto.

 

16.         Notices.
All notices, requests, demands and other communications called for or contemplated hereunder shall be in writing and shall be deemed
to have been given when delivered to the party to whom addressed or when sent by facsimile (if promptly confirmed by registered
or certified mail, return receipt requested, prepaid and addressed) to the parties, their successors in interest, or their assignees
at the following addresses, or at such other addresses as the parties may designate by written notice in the manner aforesaid:

 

(a)          to
the Company at:

 

BOLDFACE Group, Inc.

1309 Pico Blvd., Suite #A

Santa Monica, California 90405

Attention: Chairman of the Board

Facsimile: 310-581-4652

 

with a copy to (which shall
not constitute notice):

 

Gottbetter & Partners, LLP

488 Madison Avenue, 12th Floor

New York, NY 10022

Attn: Scott Rapfogel, Esq.

Facsimile: 212-400-6901

 

(b)         to the Executive at

 

Nicole Ostoya

c/o BOLDFACE
Group, Inc.

1309 Pico Blvd., Suite #A

Santa Monica, California 90405

Facsimile: 310-581-4652

 

with a copy to (which shall
not constitute notice):

 

Eisner, Kahan
& Gorry, a professional corporation

9601 Wilshire
Boulevard, Suite 700

Beverly Hills,
California 90210

Attention:
Joseph O’Hara, Esq.

Facsimile:
310-855-3201

 

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All such notices, requests
and other communications will (i) if delivered personally to the address as provided in this Section, be deemed given upon delivery,
(ii) if delivered by facsimile transmission to the facsimile number as provided for in this Section, be deemed given upon facsimile
confirmation, (iii) if delivered by mail in the manner described above to the address as provided for in this Section, be deemed
given on the earlier of the third business day following mailing or upon receipt and (iv) if delivered by overnight courier to
the address as provided in this Section, be deemed given on the earlier of the first business day following the date sent by such
overnight courier or upon receipt (in each case regardless of whether such notice, request or other communication is received by
any other person to whom a copy of such notice is to be delivered pursuant to this Section). Either party may, by notice given
to the other party in accordance with this Section, designate another address or person for receipt of notices hereunder.

 

17.         Severability.
If any term or provision of this Agreement, or the application thereof to any person or under any circumstance, shall to any extent
be invalid or unenforceable, the remainder of this Agreement, or the application of such terms to the persons or under circumstances
other than those as to which it is invalid or unenforceable, shall be considered severable and shall not be affected thereby, and
each term of this Agreement shall be valid and enforceable to the fullest extent permitted by law. The invalid or unenforceable
provisions shall, to the extent permitted by law, be deemed amended and given such interpretation as to achieve the economic intent
of this Agreement.

 

18.         Waiver.
The failure of any party to insist in any one instance or more upon strict performance of any of the terms and conditions hereof,
or to exercise any right or privilege herein conferred, shall not be construed as a waiver of such terms, conditions, rights or
privileges, but same shall continue to remain in full force and effect. Any waiver by any party of any violation of, breach of
or default under any provision of this Agreement by the other party shall not be construed as, or constitute, a continuing waiver
of such provision, or waiver of any other violation of, breach of or default under any other provision of this Agreement.

 

19.         Successors
and Assigns. This Agreement shall be binding upon the Company and any successors and permitted assigns of the Company. Neither
this Agreement nor any right or obligation hereunder may be assigned by the Executive or the Company without the prior written
consent of the other party.

 

20.         Counterparts.
This Agreement may be executed in multiple counterparts, each of which shall be deemed an original, and all of which together shall
constitute one and the same instrument. Additionally, a facsimile counterpart (including PDF or similar format) of this Agreement
shall have the same effect as an originally executed counterpart.

 

21.         Headings.
Headings in this Agreement are for reference purposes only and shall not be deemed to have any substantive effect.

 

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22.         Opportunity
to Seek Advice. The Executive acknowledges and confirms that the Executive has had the opportunity to seek such legal, financial
and other advice and representation as the Executive has deemed appropriate in connection with this Agreement, that the Executive
is fully aware of its legal effect, and that the Executive has entered into it freely based on the Executive’s judgment and
not on any representations or promises other than those contained in this Agreement.

 

23.         Withholding
and Payroll Practices. All salary, severance payments, bonuses or benefits payments made by the Company under this Agreement
shall be net of any tax or other amounts required to be withheld by the Company under applicable law and shall be paid in the ordinary
course pursuant to the Company’s then existing payroll practices.

 

[Signature Page Follows]

 

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IN WITNESS WHEREOF,
the parties have executed this Executive Employment Agreement as of the date first written above.

 

	 	COMPANY:
	 	 
	 	Boldface Group, Inc.,
	 	a Nevada corporation
	 	 
	 	By:	/s/ Noah Levinson
	 	Name:      Noah Levinson
	 	Title:    Chief Executive Officer
	 	 
	 	EXECUTIVE:
	 	 
	 	/s/ Nicole Ostoya
	 	Nicole Ostoya

 

    	16

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