Document:

Officers' Certificate of Kellogg Company

 Exhibit 4.1 
 KELLOGG COMPANY 
 OFFICERS’ CERTIFICATE 

The undersigned, Joel A. Vander Kooi, Vice President – Treasurer, and Gary H. Pilnick, Senior Vice President, General Counsel,
Corporate Development and Secretary, of Kellogg Company, a Delaware corporation (the “Company”), do hereby certify that pursuant to the authority granted in resolutions (collectively, the “Resolutions”) adopted by the Board of
Directors of the Company on September 18, 2012; and pursuant to Section 2.3 of the Indenture, dated as of May 21, 2009 (the “Indenture”), between the Company and The Bank of New York Mellon Trust Company, N.A., as trustee
(the “Trustee”), there is established three series of securities under the Indenture with the following terms: 
 1.
The securities are entitled “Floating Rate Senior Notes due 2015” (the “2015 Notes”) and “2.750% Senior Notes due 2023” (the “2023 Notes and, together with the 2015 Notes, the “Notes”). 

2. The 2015 Notes are limited in aggregate principal amount to $250,000,000 and the 2023 Notes are limited in aggregate principal amount
to $400,000,000 (except, in each case, for Notes authenticated and delivered upon registration of transfer of, or in exchange for, or in lieu of, other Notes pursuant to Sections 2.8, 2.9, 2.11 or 12.3 of the Indenture); provided the Company may,
without the consent of holders of the Notes, issue additional Notes having the same ranking and the same interest rate, maturity and other terms as the Notes, which additional Notes will constitute as single series of debt securities under the
Indenture. 
 3. The price to public of the 2015 Notes was 100.000% of the principal amount and the price to the public of the
2023 Notes was 99.390% of the principal amount, in each case plus accrued interest, if any, from February 14, 2013. 
 4.
The principal amount of the 2015 Notes will mature on February 13, 2015 and the principal amount of the 2023 Notes will mature on March 1, 2023, in each case subject to the provisions of the Indenture relating to acceleration. 

5. The 2015 Notes will bear interest from February 14, 2013 at the rate of LIBOR plus 0.23% , reset quarterly, per annum, payable
quarterly on each February 13, May 13, August 13 and November 13, commencing May 13, 2013, to the holders of record of the 2015 Notes on the February 1, May 1, August 1 or November 1,
as the case may be, immediately preceding such February 13, May 13, August 13 or November 13; the 2023 Notes will bear interest from February 14, 2013 at the rate of 2.750% per annum payable on each
March 1 and September 1, commencing September 1, 2013, to the holders of record of the 2023 Notes on the February 15 or August 15, as the case may be, immediately preceding such March 1 or September 1. Interest
will be computed on the basis of a 360 day year of twelve 30-day months. 
 6. The principal of and interest on the Notes will
be payable at the office or agency of the Company maintained for that purpose, pursuant to the Indenture, in the City of New York, which shall be initially the corporate trust office of the Trustee; provided, however, that at the option of the
Company, such payment of interest may be made by check mailed to the person entitled thereto as provided in the Indenture. The principal of and interest on the Notes will be payable in the coin or currency of the United States of America.

 7. The 2015 Notes will not be redeemable prior to maturity. The 2023 Notes will be
redeemable by the Company prior to maturity as described in Section 2 of the Form of Notes attached hereto as Exhibit B. 
 8. If a Change of Control Repurchase Event (as defined in the form of 2015 Note and 2023 Note attached hereto as Exhibit A and Exhibit B, respectively) shall have occurred, holders of the
2015 Notes and the 2023 Notes (unless, in the case of the 2023 Notes the Company has exercised its right to redeem the 2023 Notes) may require the Company to repurchase all or any part of such Notes in the manner provided and subject to the
limitations set forth in the form of 2015 Note and 2023 Note attached as Exhibit A and Exhibit B, respectively. 

9. The Notes will not have the benefit of any sinking fund. 
 10. The Notes initially will be represented by securities registered in the name of the nominee of The Depository Trust Company. The Notes will be issued only in fully registered form without coupons in
denominations of $2,000 and integral multiples of $1,000 in excess thereof. 
 11. The 2015 Notes and 2023 Notes will initially
be issued in the form of one or more global securities, substantially in the form attached hereto as Exhibit A and Exhibit B, respectively. The Depository Trust Company shall serve as the depository (the “Depository”) for
such global securities. While the Notes are evidenced by one or more global securities, the Depository or its nominee, as the case may be, will be the sole holder thereof for all purposes under the Indenture. Neither the Company nor the Trustee
shall have any responsibility or obligation to the Depository’s participants or the beneficial owners for whom they act with respect to their receipt from the Depository of payments on the Notes or notices given under the Indenture. 

All capitalized terms used herein and not otherwise defined shall have the meanings given such terms in the Indenture. 

  
 2 

 IN WITNESS WHEREOF, we have set our hands as of this 14th day of February, 2013. 

 

			
	KELLOGG COMPANY
		
	    By:	 	 /s/ Joel A. Vander Kooi

	    Name:	 	Joel A. Vander Kooi
	    Title:	 	Vice President – Treasurer
		
	    By:	 	 /s/ Gary H. Pilnick

	    Name:	 	Gary H. Pilnick
	    Title:	 	Senior Vice President, General Counsel,
		 	Corporate Development and Secretary

 Officers’ Certificate 

(Terms of Note) 

  
 3 

 EXHIBIT A 

FORM OF 2015 NOTE 
 (SPECIMEN) 
 KELLOGG COMPANY 

Floating Rate Senior Notes due 2015 
 Unless this certificate is presented by an authorized representative of The Depository Trust Company, a New York corporation (“DTC” and the “Depository”), to the Company (as defined
below) or its agent for registration of transfer, exchange or payment, and any certificate issued is registered in the name of Cede & Co. or in such other name as is requested by an authorized representative of DTC (and any payment is made
to Cede & Co. or to such other entity as is requested by an authorized representative of DTC), ANY TRANSFER, PLEDGE OR OTHER USE HEREOF FOR VALUE OR OTHERWISE BY OR TO ANY PERSON IS WRONGFUL inasmuch as the registered owner hereof,
Cede & Co., has an interest herein. 
  

			
	REGISTERED	  	REGISTERED
		
	No. R-1	  	U.S.$ 250,000,000
		  	CUSIP No.: 487836 BK3

 Kellogg Company, a corporation duly organized and existing under the laws of Delaware (herein called the
“Company,” which term includes any successor Person under the Indenture hereinafter referred to), for value received, hereby promises to pay to CEDE & CO., or registered assigns, the principal sum set forth above or such other
principal sum on the Schedule of Exchanges attached hereto (which shall not exceed U.S.$ 250,000,000) on February 13, 2015, and to pay interest thereon from February 14, 2013, or from the most recent interest payment date to which interest
has been paid or duly provided for, quarterly on February 13, May 13, August 13 and November 13 in each year, commencing May 13, 2013, at the rate of LIBOR plus 0.23% per annum, reset quarterly, until the
principal hereof is paid or made available for payment. 
 The interest so payable, and punctually paid or duly provided for, on
any interest payment date will, as provided in the Indenture, be paid to the Person in whose name this Security (or one or more predecessor Securities) is registered at the close of business on the regular record date for such interest, which shall
be the February 1, May 1, August 1 or November 1, as the case may be, immediately preceding such interest payment date. Any such interest not so punctually paid or duly provided for will forthwith cease to be payable to
the Securityholder on such regular record date and may either be paid to the Person in whose name this Security (or one or more predecessor Securities) is registered at the close of business on a special record date for the payment of such defaulted
interest to be fixed by the Trustee, notice whereof shall be given to Securityholders of this Series not less than 10 days prior to such special record date, or be paid at any time in any other lawful manner not inconsistent with the requirements of
any securities exchange on which the Securities of this Series may be listed, and upon such notice as may be required by such exchange, all as more fully provided in the Indenture. 

 The amount of interest for each day that this Security is outstanding (the “Daily
Interest Amount”) will be calculated by dividing the interest rate in effect for such day by 360 and multiplying the result by the principal amount of this Security. The amount of interest to be paid on this Security for each Interest Period
will be calculated by adding the Daily Interest Amounts for each day in the Interest Period. All percentages resulting from any of the above calculations will be rounded, if necessary, to the nearest one hundred-thousandth of a percentage point,
with five one-millionths of a percentage point being rounded upwards (e.g., 9.876545% (or .09876545) being rounded to 9.87655% (or .0987655)) and all dollar amounts used in or resulting from such calculations will be rounded to the nearest cent
(with one-half cent being rounded upwards). The interest rate on this Security will in no event be higher than the maximum rate permitted by applicable law. The Calculation Agent will, upon the request of any Securityholders of this Series, provide
the interest rate then in effect with respect to this Security. All calculations made by the Calculation Agent in the absence of manifest error will be conclusive for all purposes and binding on the Company and the Securityholders of this Security.

 Payment of the principal of (and premium, if any) and interest on this Security will be made at the office or agency of the
Company maintained for that purpose in the Borough of Manhattan, The City of New York, in such coin or currency of the United States of America as at the time of payment is legal tender for payment of public and private debts; provided,
however, that at the option of the Company payment of interest may be made by check mailed to the address of the Person entitled thereto as such address shall appear in the Security Register or by wire transfer to an account maintained by the
Person entitled thereto as specified in the Security Register, provided that such Person shall have given the Trustee written wire instructions at least five Business Days prior to the applicable Interest Payment Date. 

Reference is hereby made to the further provisions of this Security set forth on the reverse hereof, which further provisions shall for
all purposes have the same effect as if set forth at this place. 
 Unless the certificate of authentication hereon has been
executed by the Trustee referred to on the reverse hereof by manual signature, this Security shall not be entitled to any benefit under the Indenture or be valid or obligatory for any purpose. 

*  *  *  * 

 IN WITNESS WHEREOF, the Company has caused this instrument to be duly executed. 

Dated: February 14, 2013 
  

					
	KELLOGG COMPANY
		
	By:	 	  

		 	Name:	 	Joel A. Vander Kooi
		 	Title:	 	Vice President – Treasurer
		
	By:	 	  

		 	Name:	 	Gary H. Pilnick
		 	Title:	 	Senior Vice President, General Counsel, Corporate Development and Secretary

 TRUSTEE’S CERTIFICATE OF AUTHENTICATION 

This is one of the Securities of the series designated herein and referred to in the within-mentioned Indenture. 

 

					
	 Dated: February 14, 2013
	 		 	
		
		 	 THE BANK OF NEW YORK MELLON TRUST COMPANY, N.A.,
     as Trustee

			
		 	By:	 	  

		 		 	Authorized Signatory

 REVERSE SIDE OF SECURITY 

Floating Rate Senior Notes due 2015 
 Section 1. Indenture 
 The Company issued the Securities under an
Indenture, dated as of May 21, 2009, between the Company and the Trustee (the “Indenture”). The terms of the Securities include those stated in the Indenture and those made part of the Indenture by reference to the Trust Indenture Act
as in effect on the date of the Indenture. The Securities are subject to all terms and provisions of the Indenture, and Securityholders are referred to the Indenture and the Trust Indenture Act for a statement of such terms and provisions.

 The Securities are senior unsecured obligations of the Company initially limited to $250,000,000 aggregate principal amount
at any one time outstanding. This Security is one of a Series designated as Floating Rate Senior Notes due 2015 of the Company. 

Section 2. Repurchase Upon a Change of Control Repurchase Event 
 If a Change of Control Repurchase Event (as defined below) occurs, the Company will make an offer to each Securityholder to repurchase all or any part (equal to $2,000 and integral multiples of $1,000 in
excess thereof) of that holder’s Securities at a repurchase price in cash equal to 101% of the aggregate principal amount of Securities repurchased plus any accrued and unpaid interest on the Securities repurchased to the date of purchase.
Within 30 days following any Change of Control Repurchase Event or, at the Company’s option, prior to any Change of Control (as defined below), but after the public announcement of an impending Change of Control, the Company will mail a
notice to each Securityholder, with a copy to the Trustee, describing the transaction or transactions that constitute or may constitute the Change of Control Repurchase Event and offering to repurchase Securities on the payment date specified in the
notice, which date will be no earlier than 30 days and no later than 60 days from the date such notice is mailed. The notice shall, if mailed prior to the date of consummation of the Change of Control, state that the offer to repurchase is
conditioned on the Change of Control Repurchase Event occurring on or prior to the payment date specified in the notice. 
 The
Company will comply with the requirements of Rule 14e-1 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and any other securities laws and regulations thereunder, to the extent those laws and regulations are
applicable in connection with the repurchase of the Securities as a result of a Change of Control Repurchase Event. To the extent that the provisions of any securities laws or regulations conflict with the Change of Control repurchase event
provisions of the Securities, the Company will comply with the applicable securities laws and regulations and will not be deemed to have breached our obligations under the Change of Control Repurchase Event provisions of the Securities by virtue of
such conflict. 

 On the Change of Control Repurchase Event payment date, the Company will, to the extent
lawful: 
  

	 	(a)	accept for payment all Securities or portions of Securities properly tendered pursuant to the Company’s offer; 

 

	 	(b)	deposit with the Paying Agent an amount equal to the aggregate purchase price in respect of all Securities or portions of Securities properly tendered; and

  

	 	(c)	deliver or cause to be delivered to the Trustee the Securities properly accepted, together with an Officers’ Certificate stating the aggregate principal amount of
Securities being purchased by the Company. 

 The Paying Agent will promptly remit to each Securityholder of
properly tendered Securities the purchase price for the Securities, and the Trustee will promptly authenticate and mail (or cause to be transferred by book-entry) to each Securityholder a new Security equal in principal amount to any unpurchased
portion of any Securities surrendered; provided, that each new Security will be in a principal amount of $2,000 and integral multiples of $1,000 in excess thereof. 
 The Company will not be required to make an offer to repurchase the Securities upon a Change of Control Repurchase Event if a third party makes such an offer in the manner, at the times and otherwise in
compliance with the requirements for an offer made by the Company and such third party purchases all Securities properly tendered and not withdrawn under its offer. An offer to repurchase the Securities upon a Change of Control Repurchase Event may
be made in advance of a Change of Control Repurchase Event, if a definitive agreement is in place for a Change of Control at the time of the making of a such an offer. 
 “Below Investment Grade Rating Event” occurs if both the rating on the Securities is lowered by each of the Rating Agencies and the Securities are rated below Investment Grade by each of
the Rating Agencies on any date from the date of the public notice of an arrangement that could result in a Change of Control until the end of the 60-day period following public notice of the occurrence of a Change of Control (which period shall be
extended so long as the rating of the Securities is under publicly announced consideration for possible downgrade by any of the Rating Agencies); provided that a Below Investment Grade Rating Event otherwise arising by virtue of a particular
reduction in rating shall not be deemed to have occurred in respect of a particular Change of Control (and thus shall not be deemed a Below Investment Grade Rating Event for purposes of the definition of Change of Control Repurchase Event hereunder)
if any of the Rating Agencies making the reduction in rating to which this definition would otherwise apply does not announce or publicly confirm or inform the trustee in writing at its request that the reduction was the result, in whole or in part,
of any event or circumstance comprised of or arising as a result of, or in respect of, the applicable Change of Control (whether or not the applicable Change of Control shall have occurred at the time of the Below Investment Grade Rating Event).

 “Calculation Agent” means, initially the Trustee, or any duly appointed successor. 

 “Change of Control” means the occurrence of any of the following:

 (1) the direct or indirect sale, transfer, conveyance or other disposition (other than by way of merger or
consolidation), in one or a series of related transactions, of all or substantially all of our properties or assets and those of our subsidiaries taken as a whole to any “person” (as that term is used in Section 13(d)(3) of the
Exchange Act), other than the Company or one of its Subsidiaries; 
 (2) the adoption of a plan relating to the
Company’s liquidation or dissolution; 
 (3) the first day on which a majority of the members of the Company’s
Board of Directors are not Continuing Directors; or 
 (4) the consummation of any transaction or series of related
transactions (including, without limitation, any merger or consolidation) the result of which is that any “person” (as that term is used in Section 13(d)(3) of the Exchange Act), other than the Company or one of its wholly-owned
Subsidiaries, becomes the beneficial owner, directly or indirectly, of more than 50% of the then outstanding shares of the Company’s Voting Stock, measured by voting power rather than number of shares. 

“Change of Control Repurchase Event” means the occurrence of both a Change of Control and a Below Investment Grade
Rating Event. 
 “Continuing Directors” means, as of any date of determination, any member of the
Company’s Board of Directors who (1) was a member of such Board of Directors on the date of the issuance of the Securities; or (2) was nominated for election or elected to such Board of Directors with the approval of a majority of the
Continuing Directors who were members of such Board of Directors at the time of such nomination or election (either by a specific vote or by approval of our proxy statement in which such member was named as a nominee for election as a director).

 “Determination Date” with respect to an Interest Period, will be the second London Banking Day preceding the
first day of the Interest Period. 
 “Fitch” means Fitch Ratings. 

“Interest Period” means the period commencing on and including an interest payment date and ending on and including the
day immediately preceding the next succeeding interest payment date, with the exception that the first Interest Period shall commence on and include the Issue Date and end on and include May 12, 2013. 

“Investment Grade” means a rating of BBB- or better by Fitch (or its equivalent under any successor rating categories of
Fitch), Baa3 or better by Moody’s (or its equivalent under any successor rating categories of Moody’s) and a rating of BBB- or better by S&P (or its equivalent under any successor rating categories of S&P) or the equivalent
investment grade credit rating from any additional Rating Agency or Rating Agencies selected by the Company. 
 “Issue
Date” means the date of original issuance of the Security. 

 “LIBOR” with respect to an Interest Period, will be the rate (expressed as
a percentage per annum) for deposits in United States dollars for a three-month period beginning on the second London Banking Day after the Determination Date that appears on Reuters Screen LIBOR 01 Page as of 11:00 a.m., London time, on the
Determination Date. If Reuters Screen LIBOR 01 Page does not include such a rate or is unavailable on a Determination Date, the Calculation Agent will request the principal London office of each of four major banks in the London interbank market, as
selected by the Calculation Agent, to provide such bank’s offered quotation (expressed as a percentage per annum), as of approximately 11:00 a.m., London time, on such Determination Date, to prime banks in the London interbank market for
deposits in a Representative Amount in U.S. dollars for a three-month period beginning on the second London Banking Day after the Determination Date. If at least two such offered quotations are so provided, LIBOR for the Interest Period will be the
arithmetic mean of such quotations. If fewer than two such quotations are so provided, the Calculation Agent will request each of three major banks in New York City, as selected by the Calculation Agent, to provide such bank’s rate (expressed
as a percentage per annum), as of approximately 11:00 a.m., New York City time, on such Determination Date, for loans in a Representative Amount in United States dollars to leading European banks for a three-month period beginning on the second
London Banking Day after the Determination Date. If at least two such rates are so provided, LIBOR for the Interest Period will be the arithmetic mean of such rates. If fewer than two such rates are so provided, then LIBOR for the Interest Period
will be LIBOR in effect with respect to the immediately preceding Interest Period. 
 “London Banking Day” is
any day in which dealings in U.S. dollars are transacted or, with respect to any future date, are expected to be transacted in the London interbank market. 
 “London business day” is any day on which dealings in United States dollars are transacted in the London interbank market. 

“Moody’s” means Moody’s Investors Service Inc. 

“Rating Agency” means (1) each of Fitch, Moody’s and S&P; and (2) if any of Fitch, Moody’s or
S&P ceases to rate the Securities or fails to make a rating of the Securities publicly available for reasons outside of our control, a “nationally recognized statistical rating organization” within the meaning of Section 3(a)(62)
of the Exchange Act, selected by the Company as a replacement agency for Fitch, Moody’s or S&P, as the case may be. 

“Representative Amount” means a principal amount of not less than U.S.$1,000,000 for a single transaction in the
relevant market at the relevant time. 
 “Reuters Screen LIBOR 01 Page” means the display designated as
“Reuters Screen LIBOR 01 Page” on the service or any successor service nominated by the British Bankers’ Association for the purposes of displaying London interbank offered rates for United States dollar deposits. 

“S&P” means Standard & Poor’s Ratings Services, a division of The McGraw-Hill Companies, Inc.

 “Voting Stock” means, with respect to any person, capital stock of any
class or kind the holders of which are ordinarily, in the absence of contingencies, entitled to vote for the election of directors (or persons performing similar functions) of such person, even if the right so to vote has been suspended by the
happening of such a contingency. 
 Section 3. Sinking Fund 

The Securities are not subject to any sinking fund. 
 Section 4. Denominations; Transfer; Exchange 
 The Securities are in
registered form without coupons in denominations of $2,000 and integral multiples of $1,000 in excess thereof. A Securityholder may transfer or exchange Securities in accordance with the Indenture. Upon any transfer or exchange, the Registrar and
the Trustee may require a Securityholder, among other things, to furnish appropriate endorsements or transfer documents and to pay any taxes required by law or permitted by the Indenture. The Registrar need not register the transfer of or exchange
any Securities selected for redemption or to transfer or exchange any Securities for a period of 15 days prior to the mailing of a notice of redemption of Securities to be redeemed. 

A global Security deposited with the Depository or the Trustee shall be transferred to the beneficial owner thereof in the form of
definitive Securities only if (a) the Company notifies the Trustee in writing that the Depository, Euroclear Bank, S.A./N.V., as operator of the Euroclear System, or Clearstream Banking, société anonyme, is no longer
willing or able to act as a depository or clearing system for the Securities or the Depository ceases to be registered as a clearing agency under the Exchange Act, and a successor depository or clearing system is not appointed within 90 days of this
notice or cessation, (b) the Company, at its option, notifies the Trustee in writing that it elects to cause the issuance of the Securities in definitive form under the Indenture or (c) upon the occurrence and continuation of an Event of
Default under the Indenture with respect to the Securities. Upon surrender by the Depository of the global Securities, certificated Securities will be issued to each Person that the Depository identifies as the beneficial owner of the Securities
represented by the global Security. Upon any such issuance, the Trustee is required to register the certificated Securities in the name of the Person or Persons or the nominee of any of these Persons and cause the same to be delivered to these
Persons. Neither the Company nor the Trustee shall be liable for any delay by the Depository or any participant or indirect participant in identifying the beneficial owners of the related Securities and each such Person may conclusively rely on, and
shall be protected in relying on, instructions from the Depository for all purposes, including with respect to the registration and delivery, and respective principal amounts, of the Securities to be issued. 

Section 5. Events of Default 
 If an Event of Default with respect to Securities of this series shall occur and be continuing, the principal of the Securities of this series may be declared due and payable in the manner and with the
effect provided in the Indenture. 

 Section 6. Persons Deemed Owners 

The registered Securityholder may be treated as the owner of it for all purposes. 

Section 7. Unclaimed Money 
 If money for the payment of principal or interest remains unclaimed for two years, the Trustee or Paying Agent shall pay the money back to the Company at its written request unless an abandoned property
law designates another Person. After any such payment, Securityholders entitled to the money must look only to the Company and not to the Trustee for payment. 
 Section 8. Discharge and Defeasance 
 Subject to certain conditions,
the Company at any time may terminate some of or all its obligations under the Securities and the Indenture if the Company deposits with the Trustee money or U.S. Government Obligations for the payment of principal and interest on the Securities to
redemption or maturity, as the case may be. 
 Section 9. Trustee Dealings with the Company 

Subject to certain limitations imposed by the Trust Indenture Act, the Trustee under the Indenture, in its individual or any other
capacity, may become the owner or pledgee of Securities and may otherwise deal with and collect obligations owed to it by the Company or its Affiliates and may otherwise deal with the Company or its Affiliates with the same rights it would have if
it were not Trustee. 
 Section 10. No Recourse Against Others 

A director, officer, employee or stockholder, as such, of the Company shall not have any liability for any obligations of the Company
under the Securities or the Indenture or for any claim based on, in respect of or by reason of such obligations or their creation. By accepting a Security, each Securityholder waives and releases all such liability. The waiver and release are part
of the consideration for the issue of the Securities. 
 Section 11. Authentication 

This Security shall not be valid until an authorized signatory of the Trustee (or an authenticating agent) manually signs the certificate
of authentication on the other side of this Security. 
 Section 12. Notices 

Notices to Securityholders will be published in authorized daily newspapers in the City of New York. It is expected that publication will
be made in the City of New York in The Wall Street Journal. Any notice given pursuant to these provisions shall be deemed to have been given on the date of publication or, if published more than once, on the date first published. 

 Section 13. Governing Law 

THIS SECURITY SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK BUT WITHOUT GIVING EFFECT TO
APPLICABLE PRINCIPLES OF CONFLICTS OF LAW TO THE EXTENT THAT THE APPLICATION OF THE LAWS OF ANOTHER JURISDICTION WOULD BE REQUIRED THEREBY. 
 Section 14. CUSIP Numbers 
 Pursuant to a recommendation promulgated
by the Committee on Uniform Security Identification Procedures, the Company has caused CUSIP numbers to be printed on the Securities and has directed the Trustee to use CUSIP numbers in notices of redemption as a convenience to Securityholders. No
representation is made as to the accuracy of such numbers either as printed on the Securities or as contained in any notice of redemption and reliance may be placed only on the other identification numbers placed thereon. 

Section 15. Defined Terms 
 All terms used in this Security which are defined in the Indenture and not otherwise defined herein shall have the meanings assigned to them in the Indenture. 

The Company will furnish to any Securityholder upon written request and without charge to the Securityholder a copy of the Indenture
which has in it the text of this Security. 

 CERTIFICATE TO BE DELIVERED UPON EXCHANGE 

OR REGISTRATION OF TRANSFER OF SECURITIES 
 This Certificate relates to $250,000,000 principal amount of Securities held in (check applicable space)             book-entry or
            definitive form by                         (the
“Transferor”). 
 The Transferor (check one box below): 
 has requested the Trustee by written order to deliver in exchange for its beneficial interest in the Global Security held by the Depository a Security or Securities in definitive, registered form of
authorized denominations in an aggregate principal amount equal to its beneficial interest in such Global Security (or the portion thereof indicated above); or 
 has requested the Trustee by written order to exchange or register the transfer of a Security or Securities. 
  

					
		  	  

		  	[INSERT NAME OF TRANSFEROR]
			
	
Dated:                       
                 
	  	By:	 	  

 SCHEDULE OF EXCHANGES 

The following exchanges of a part of this Book-Entry Security have been made: 

 

									
	 Date of Exchange
	  	 Amount of decrease in

Principal Amount of

this Book-Entry

Security
	  	Amount of increase in
Principal Amount of
this Book-Entry
Security	  	Principal Amount of this
Book-Entry Security
following such decrease
(or increase)	  	Signature of
authorized signatory
of Trustee or
Security Custodian

 

 ASSIGNMENT FORM 
 To assign this Security, fill in the form below: 
 I or we assign and transfer this Security to

  
  
 (Print or type assignee’s name, address and zip code) 
  

 
 (Insert assignee’s soc. sec.
or tax I.D. No.) 
 and irrevocably appoint
                                         
                                    agent to transfer this Security on
the books of the Company. The agent may substitute another to act for him. 
 Date:
                                        
Your Signature:
                                         
                
  

 
 Sign exactly as your name appears
on the other side of this Security. 

 EXHIBIT B 

FORM OF 2023 NOTE 
 (SPECIMEN) 
 KELLOGG COMPANY 

2.750% Senior Notes due 2023 

Unless this certificate is presented by an authorized representative of The Depository Trust Company, a New York corporation (“DTC” and the
“Depository”), to the Company (as defined below) or its agent for registration of transfer, exchange or payment, and any certificate issued is registered in the name of Cede & Co. or in such other name as is requested by an
authorized representative of DTC (and any payment is made to Cede & Co. or to such other entity as is requested by an authorized representative of DTC), ANY TRANSFER, PLEDGE OR OTHER USE HEREOF FOR VALUE OR OTHERWISE BY OR TO ANY PERSON IS
WRONGFUL inasmuch as the registered owner hereof, Cede & Co., has an interest herein. 
  

			
	REGISTERED	  	REGISTERED
		
	No. R-1	  	U.S.$ 400,000,000
		  	CUSIP No.: 487836 BL1

 Kellogg Company, a corporation duly organized and existing under the laws of Delaware (herein called the
“Company,” which term includes any successor Person under the Indenture hereinafter referred to), for value received, hereby promises to pay to CEDE & CO., or registered assigns, the principal sum set forth above or such other
principal sum on the Schedule of Exchanges attached hereto (which shall not exceed U.S.$ 400,000,000) on March 1, 2023, and to pay interest thereon from February 14, 2013, or from the most recent interest payment date to which interest has
been paid or duly provided for, semiannually on March 1 and September 1 in each year, commencing September 1, 2013, at the rate of 2.750% per annum, until the principal hereof is paid or made available for payment. 

The interest so payable, and punctually paid or duly provided for, on any interest payment date will, as provided in the Indenture, be
paid to the Person in whose name this Security (or one or more predecessor Securities) is registered at the close of business on the regular record date for such interest, which shall be the February 15 or August 15 (whether or not a
Business Day), as the case may be, immediately preceding such interest payment date. Any such interest not so punctually paid or duly provided for will forthwith cease to be payable to the Securityholder on such regular record date and may either be
paid to the Person in whose name this Security (or one or more predecessor Securities) is registered at the close of business on a special record date for the payment of such defaulted interest to be fixed by the Trustee, notice whereof shall be
given to Securityholders of this Series not less than 10 days prior to such special record date, or be paid at any time in any other lawful manner not inconsistent with the requirements of any securities exchange on which the Securities of this
Series may be listed, and upon such notice as may be required by such exchange, all as more fully provided in the Indenture. 

 Payment of the principal of (and premium, if any) and interest on this Security will be made
at the office or agency of the Company maintained for that purpose in the Borough of Manhattan, The City of New York, in such coin or currency of the United States of America as at the time of payment is legal tender for payment of public and
private debts; provided, however, that at the option of the Company payment of interest may be made by check mailed to the address of the Person entitled thereto as such address shall appear in the Security Register or by wire transfer
to an account maintained by the Person entitled thereto as specified in the Security Register, provided that such Person shall have given the Trustee written wire instructions at least five Business Days prior to the applicable Interest Payment
Date. 
 Reference is hereby made to the further provisions of this Security set forth on the reverse hereof, which further
provisions shall for all purposes have the same effect as if set forth at this place. 
 Unless the certificate of
authentication hereon has been executed by the Trustee referred to on the reverse hereof by manual signature, this Security shall not be entitled to any benefit under the Indenture or be valid or obligatory for any purpose. 

*  *  *  * 

 IN WITNESS WHEREOF, the Company has caused this instrument to be duly executed. 

Dated: February 14, 2013 
  

					
	KELLOGG COMPANY
		
	By:	 	  

		 	Name:	 	Joel A. Vander Kooi
		 	Title:	 	Vice President – Treasurer
		
	By:	 	 
		 	Name:	 	Gary H. Pilnick
		 	Title:	 	Senior Vice President, General Counsel, Corporate Development and Secretary

 TRUSTEE’S CERTIFICATE OF AUTHENTICATION 

This is one of the Securities of the series designated herein and referred to in the within-mentioned Indenture. 

Dated: February 14, 2013 
  

			
	 THE BANK OF NEW YORK MELLON TRUST COMPANY, N.A.,

    as Trustee

		
	By:	 	 
		 	Authorized Signatory

 REVERSE SIDE OF SECURITY 

2.750% Senior Notes due 2023 
 Section 1. Indenture 
 The Company issued the Securities under an
Indenture, dated as of May 21, 2009, between the Company and the Trustee (the “Indenture”). The terms of the Securities include those stated in the Indenture and those made part of the Indenture by reference to the Trust Indenture Act
as in effect on the date of the Indenture. The Securities are subject to all terms and provisions of the Indenture, and Securityholders are referred to the Indenture and the Trust Indenture Act for a statement of such terms and provisions.

 The Securities are senior unsecured obligations of the Company initially limited to $400,000,000 aggregate principal amount
at any one time outstanding. This Security is one of a Series designated as 2.750% Senior Notes due 2023 of the Company. 

Section 2. Optional Redemption  
 The Securities may be redeemed at the Company’s option, at any time in whole or from time to time in part. The redemption price for the Securities to be redeemed on any redemption date will be equal
to the greater of the following amounts: 
  

	 	(a)	100% of the principal amount of the Securities being redeemed on the redemption date; or 

 

	 	(b)	the sum of the present values of the remaining scheduled payments of principal and interest on the Securities being redeemed on that redemption date (not including any
portion of any payments of interest accrued to the redemption date) discounted to the redemption date on a semiannual basis at the Treasury Rate (as defined below), as determined by the Reference Treasury Dealer (as defined below), plus 15 basis
points; 

 plus, in each case, accrued and unpaid interest on the Securities to the redemption date.
Notwithstanding the foregoing, installments of interest on the Securities that are due and payable on interest payment dates falling on or prior to a redemption date will be payable on the interest payment date to the registered Securityholders as
of the close of business on the relevant record date according to the Securities and the Indenture. The redemption price will be calculated on the basis of a 360-day year consisting of twelve 30-day months. 

The Company will mail notice of any redemption at least 30 days but not more than 60 days before the redemption date to each
Securityholder of the Securities to be redeemed. Once notice of redemption is mailed, the Securities called for redemption will become due and payable on the redemption date and at the applicable redemption price, plus accrued and unpaid interest to
the redemption date. 
 “Treasury Rate” means, with respect to any redemption date, the rate per annum equal to
the semiannual equivalent yield to maturity of the Comparable Treasury Issue, assuming a price for the Comparable Treasury Issue (expressed as a percentage of its principal amount) equal to the Comparable Treasury Price for such redemption date.

 “Comparable Treasury Issue” means the United States Treasury security
selected by the Reference Treasury Dealer as having a maturity comparable to the remaining term of the Securities to be redeemed that would be utilized, at the time of selection and in accordance with customary financial practice, in pricing new
issues of corporate debt securities of comparable maturity to the remaining term of the Securities. 
 “Comparable
Treasury Price” means, with respect to any redemption date, (A) the average of the Reference Treasury Dealer Quotations for such redemption date, after excluding the highest and lowest such Reference Treasury Dealer Quotations, or
(B) if fewer than four such Reference Treasury Dealer Quotations are provided to the Company, the average of all such Quotations, or (C) if only one Reference Treasury Dealer Quotation is received, such Quotation. 

“Reference Treasury Dealer” means (A) each of Deutsche Bank Securities Inc. and Morgan Stanley & Co. LLC (or their
respective affiliates that are Primary Treasury Dealers) and their respective successors, (B) one Primary Treasury Dealer selected by Wells Fargo Securities, LLC or its successor; provided, however, that if any of the foregoing shall cease to
be a primary U.S. Government securities dealer in the United States (a “Primary Treasury Dealer”), the Company will substitute therefor another Primary Treasury Dealer, and (C) any other Primary Treasury Dealer selected by the
Company. 
 “Reference Treasury Dealer Quotation” means, with respect to each Reference Treasury Dealer and any
redemption date, the average, as determined by the Company, of the bid and asked prices for the Comparable Treasury Issue (expressed in each case as a percentage of its principal amount) quoted in writing to the Company by such Reference Treasury
Dealer at 5:00 p.m. (New York City time) on the third business day preceding such redemption date. 
 On and after the
redemption date, interest will cease to accrue on the Securities or any portion of the Securities called for redemption (unless the Company defaults in the payment of the redemption price and accrued interest). On or before the redemption date, the
Company will deposit with a Paying Agent or the Trustee money sufficient to pay the redemption price of and accrued interest on the Securities to be redeemed on that date. If less than all of the securities of any series are to be redeemed, the
securities to be redeemed shall be selected by the Trustee by a method the Trustee deems to be fair and appropriate or in accordance with applicable DTC procedures. The Securities are not entitled to the benefit of any mandatory redemption.

 Section 3. Repurchase Upon a Change of Control Repurchase Event 

If a Change of Control Repurchase Event (as defined below) occurs, unless the Company has exercised its right to redeem the Securities as
described in Section 2, the Company will make an offer to each Securityholder to repurchase all or any part (equal to $2,000 and integral multiples of $1,000 in excess thereof) of that holder’s Securities at a repurchase price in cash
equal to 101% of the aggregate principal amount of Securities repurchased plus any accrued and unpaid interest on the Securities repurchased to the date of purchase. Within 30 days following any Change of Control Repurchase Event or, at the
Company’s option, prior to any Change of 

 
Control (as defined below), but after the public announcement of an impending Change of Control, the Company will mail a notice to each Securityholder, with a copy to the Trustee, describing the
transaction or transactions that constitute or may constitute the Change of Control Repurchase Event and offering to repurchase Securities on the payment date specified in the notice, which date will be no earlier than 30 days and no later than
60 days from the date such notice is mailed. The notice shall, if mailed prior to the date of consummation of the Change of Control, state that the offer to repurchase is conditioned on the Change of Control Repurchase Event occurring on or
prior to the payment date specified in the notice. 
 The Company will comply with the requirements of Rule 14e-1 under the
Securities Exchange Act of 1934, as amended (the “Exchange Act”), and any other securities laws and regulations thereunder, to the extent those laws and regulations are applicable in connection with the repurchase of the Securities as a
result of a Change of Control Repurchase Event. To the extent that the provisions of any securities laws or regulations conflict with the Change of Control repurchase event provisions of the Securities, the Company will comply with the applicable
securities laws and regulations and will not be deemed to have breached our obligations under the Change of Control Repurchase Event provisions of the Securities by virtue of such conflict. 

On the Change of Control Repurchase Event payment date, the Company will, to the extent lawful: 

 

	 	(a)	accept for payment all Securities or portions of Securities properly tendered pursuant to the Company’s offer; 

 

	 	(b)	deposit with the Paying Agent an amount equal to the aggregate purchase price in respect of all Securities or portions of Securities properly tendered; and

  

	 	(c)	deliver or cause to be delivered to the Trustee the Securities properly accepted, together with an Officers’ Certificate stating the aggregate principal amount of
Securities being purchased by the Company. 

 The Paying Agent will promptly remit to each Securityholder of
properly tendered Securities the purchase price for the Securities, and the Trustee will promptly authenticate and mail (or cause to be transferred by book-entry) to each Securityholder a new Security equal in principal amount to any unpurchased
portion of any Securities surrendered; provided, that each new Security will be in a principal amount of $2,000 and integral multiples of $1,000 in excess thereof. 
 The Company will not be required to make an offer to repurchase the Securities upon a Change of Control Repurchase Event if a third party makes such an offer in the manner, at the times and otherwise in
compliance with the requirements for an offer made by the Company and such third party purchases all Securities properly tendered and not withdrawn under its offer. An offer to repurchase the Securities upon a Change of Control Repurchase Event may
be made in advance of a Change of Control Repurchase Event, if a definitive agreement is in place for a Change of Control at the time of the making of a such an offer. 

 “Below Investment Grade Rating Event” occurs if both the rating on the
Securities is lowered by each of the Rating Agencies and the Securities are rated below Investment Grade by each of the Rating Agencies on any date from the date of the public notice of an arrangement that could result in a Change of Control until
the end of the 60-day period following public notice of the occurrence of a Change of Control (which period shall be extended so long as the rating of the Securities is under publicly announced consideration for possible downgrade by any of the
Rating Agencies); provided that a Below Investment Grade Rating Event otherwise arising by virtue of a particular reduction in rating shall not be deemed to have occurred in respect of a particular Change of Control (and thus shall not be
deemed a Below Investment Grade Rating Event for purposes of the definition of Change of Control Repurchase Event hereunder) if any of the Rating Agencies making the reduction in rating to which this definition would otherwise apply does not
announce or publicly confirm or inform the trustee in writing at its request that the reduction was the result, in whole or in part, of any event or circumstance comprised of or arising as a result of, or in respect of, the applicable Change of
Control (whether or not the applicable Change of Control shall have occurred at the time of the Below Investment Grade Rating Event). 
 “Change of Control” means the occurrence of any of the following: 

(1) the direct or indirect sale, transfer, conveyance or other disposition (other than by way of merger or consolidation), in one or
a series of related transactions, of all or substantially all of our properties or assets and those of our subsidiaries taken as a whole to any “person” (as that term is used in Section 13(d)(3) of the Exchange Act), other than the
Company or one of its Subsidiaries; 
 (2) the adoption of a plan relating to the Company’s liquidation or
dissolution; 
 (3) the first day on which a majority of the members of the Company’s Board of Directors are not
Continuing Directors; or 
 (4) the consummation of any transaction or series of related transactions (including, without
limitation, any merger or consolidation) the result of which is that any “person” (as that term is used in Section 13(d)(3) of the Exchange Act), other than the Company or one of its wholly-owned Subsidiaries, becomes the beneficial
owner, directly or indirectly, of more than 50% of the then outstanding shares of the Company’s Voting Stock, measured by voting power rather than number of shares. 
 “Change of Control Repurchase Event” means the occurrence of both a Change of Control and a Below Investment Grade Rating Event. 

“Continuing Directors” means, as of any date of determination, any member of the Company’s Board of Directors who
(1) was a member of such Board of Directors on the date of the issuance of the Securities; or (2) was nominated for election or elected to such Board of Directors with the approval of a majority of the Continuing Directors who were members
of such Board of Directors at the time of such nomination or election (either by a specific vote or by approval of our proxy statement in which such member was named as a nominee for election as a director). 

 “Fitch” means Fitch Ratings. 

“Investment Grade” means a rating of BBB- or better by Fitch (or its equivalent under any successor rating categories of
Fitch), Baa3 or better by Moody’s (or its equivalent under any successor rating categories of Moody’s) and a rating of BBB- or better by S&P (or its equivalent under any successor rating categories of S&P) or the equivalent
investment grade credit rating from any additional Rating Agency or Rating Agencies selected by the Company. 

“Moody’s” means Moody’s Investors Service Inc. 

“Rating Agency” means (1) each of Fitch, Moody’s and S&P; and (2) if any of Fitch, Moody’s or
S&P ceases to rate the Securities or fails to make a rating of the Securities publicly available for reasons outside of our control, a “nationally recognized statistical rating organization” within the meaning of Section 3(a)(62)
of the Exchange Act, selected by the Company as a replacement agency for Fitch, Moody’s or S&P, as the case may be. 

“S&P” means Standard & Poor’s Ratings Services, a division of The McGraw-Hill Companies, Inc.

 “Voting Stock” means, with respect to any person, capital stock of any class or kind the holders of which
are ordinarily, in the absence of contingencies, entitled to vote for the election of directors (or persons performing similar functions) of such person, even if the right so to vote has been suspended by the happening of such a contingency.

 Section 4. Sinking Fund 
 The Securities are not subject to any sinking fund. 
 Section 5.
Denominations; Transfer; Exchange 
 The Securities are in registered form without coupons in denominations of $2,000 and
integral multiples of $1,000 in excess thereof. A Securityholder may transfer or exchange Securities in accordance with the Indenture. Upon any transfer or exchange, the Registrar and the Trustee may require a Securityholder, among other things, to
furnish appropriate endorsements or transfer documents and to pay any taxes required by law or permitted by the Indenture. The Registrar need not register the transfer of or exchange any Securities selected for redemption or to transfer or exchange
any Securities for a period of 15 days prior to the mailing of a notice of redemption of Securities to be redeemed. 
 A global
Security deposited with the Depository or the Trustee shall be transferred to the beneficial owner thereof in the form of definitive Securities only if (a) the Company notifies the Trustee in writing that the Depository, Euroclear Bank,
S.A./N.V., as operator of the Euroclear System, or Clearstream Banking, société anonyme, is no longer willing or able to act as a depository or clearing system for the Securities or the Depository ceases to be registered as a

 
clearing agency under the Exchange Act, and a successor depository or clearing system is not appointed within 90 days of this notice or cessation, (b) the Company, at its option, notifies
the Trustee in writing that it elects to cause the issuance of the Securities in definitive form under the Indenture or (c) upon the occurrence and continuation of an Event of Default under the Indenture with respect to the Securities. Upon
surrender by the Depository of the global Securities, certificated Securities will be issued to each Person that the Depository identifies as the beneficial owner of the Securities represented by the global Security. Upon any such issuance, the
Trustee is required to register the certificated Securities in the name of the Person or Persons or the nominee of any of these Persons and cause the same to be delivered to these Persons. Neither the Company nor the Trustee shall be liable for any
delay by the Depository or any participant or indirect participant in identifying the beneficial owners of the related Securities and each such Person may conclusively rely on, and shall be protected in relying on, instructions from the Depository
for all purposes, including with respect to the registration and delivery, and respective principal amounts, of the Securities to be issued. 
 Section 6. Events of Default 
 If an Event of Default with respect to
Securities of this series shall occur and be continuing, the principal of the Securities of this series may be declared due and payable in the manner and with the effect provided in the Indenture. 

Section 7. Persons Deemed Owners 
 The registered Securityholder may be treated as the owner of it for all purposes. 

Section 8. Unclaimed Money 
 If money for the payment of principal or interest remains unclaimed for two years, the Trustee or Paying Agent shall pay the money back to the Company at its written request unless an abandoned property
law designates another Person. After any such payment, Securityholders entitled to the money must look only to the Company and not to the Trustee for payment. 
 Section 9. Discharge and Defeasance 
 Subject to certain conditions,
the Company at any time may terminate some of or all its obligations under the Securities and the Indenture if the Company deposits with the Trustee money or U.S. Government Obligations for the payment of principal and interest on the Securities to
redemption or maturity, as the case may be. 
 Section 10. Trustee Dealings with the Company 

Subject to certain limitations imposed by the Trust Indenture Act, the Trustee under the Indenture, in its individual or any other
capacity, may become the owner or pledgee of Securities and may otherwise deal with and collect obligations owed to it by the Company or its Affiliates and may otherwise deal with the Company or its Affiliates with the same rights it would have if
it were not Trustee. 

 Section 11. No Recourse Against Others 

A director, officer, employee or stockholder, as such, of the Company shall not have any liability for any obligations of the Company
under the Securities or the Indenture or for any claim based on, in respect of or by reason of such obligations or their creation. By accepting a Security, each Securityholder waives and releases all such liability. The waiver and release are part
of the consideration for the issue of the Securities. 
 Section 12. Authentication 

This Security shall not be valid until an authorized signatory of the Trustee (or an authenticating agent) manually signs the certificate
of authentication on the other side of this Security. 
 Section 13. Notices 

Notices to Securityholders will be published in authorized daily newspapers in the City of New York. It is expected that publication will
be made in the City of New York in The Wall Street Journal. Any notice given pursuant to these provisions shall be deemed to have been given on the date of publication or, if published more than once, on the date first published. 

Section 14. Governing Law 
 THIS SECURITY SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK BUT WITHOUT GIVING EFFECT TO APPLICABLE PRINCIPLES OF CONFLICTS OF LAW TO THE EXTENT THAT THE
APPLICATION OF THE LAWS OF ANOTHER JURISDICTION WOULD BE REQUIRED THEREBY. 
 Section 15. CUSIP Numbers 

Pursuant to a recommendation promulgated by the Committee on Uniform Security Identification Procedures, the Company has caused CUSIP
numbers to be printed on the Securities and has directed the Trustee to use CUSIP numbers in notices of redemption as a convenience to Securityholders. No representation is made as to the accuracy of such numbers either as printed on the Securities
or as contained in any notice of redemption and reliance may be placed only on the other identification numbers placed thereon. 

Section 16. Defined Terms 
 All terms used in this Security which are defined in the Indenture and not otherwise defined herein shall have the meanings assigned to them in the Indenture. 

The Company will furnish to any Securityholder upon written request and without charge to the Securityholder a copy of the Indenture
which has in it the text of this Security. 

 CERTIFICATE TO BE DELIVERED UPON EXCHANGE 

OR REGISTRATION OF TRANSFER OF SECURITIES 
 This Certificate relates to $400,000,000 principal amount of Securities held in (check applicable space)              book-entry or
             definitive form by
                                         
                (the “Transferor”). 
 The Transferor (check
one box below): 
 has requested the Trustee by written order to deliver in exchange for its beneficial interest in the Global
Security held by the Depository a Security or Securities in definitive, registered form of authorized denominations in an aggregate principal amount equal to its beneficial interest in such Global Security (or the portion thereof indicated above);
or 
 has requested the Trustee by written order to exchange or register the transfer of a Security or Securities. 

 

							
		 		 	  

		 		 	[INSERT NAME OF TRANSFEROR]
				
	Dated:                            
                            	 		 	By:	 	 

 SCHEDULE OF EXCHANGES 

The following exchanges of a part of this Book-Entry Security have been made: 

 

									
	 Date of Exchange
	  	 Amount of decrease in

Principal Amount of

this Book-Entry Security
	  	Amount of increase in
Principal Amount of
this Book-Entry
Security	  	Principal Amount of this
Book-Entry Security
following such decrease
(or increase)	  	Signature of
authorized signatory
of Trustee or
Security Custodian

 

 ASSIGNMENT FORM 
 To assign this Security, fill in the form below: 
 I or we assign and transfer this Security to

  
  
 (Print or type assignee’s name, address and zip code) 
  

 
 (Insert assignee’s soc. sec. or
tax I.D. No.) 
 and irrevocably appoint
                                         
                            agent to transfer this Security on the books of the Company. The agent may
substitute another to act for him. 
 Date:
                                         
        Your Signature:
                                         
                            
  

 
 Sign exactly as your name appears
on the other side of this Security.EX-10.1

 Exhibit 10.1 
 FIFTH AMENDMENT 
 TO 

LOAN AND SECURITY AGREEMENT 
 This Fifth Amendment to Loan and Security Agreement (the “Amendment”), is entered into as of February 13, 2013, by and between Square 1 Bank (the
“Bank”) and Local Corporation, Krillion, Inc. and Screamin Media Group, Inc. (collectively known as, the “Borrower”). 
 RECITALS 
 Borrower and Bank are parties to that certain Loan and Security Agreement
dated as of August 3, 2011 (as amended from time to time, the “Agreement”). The parties desire to amend the Agreement in accordance with the terms of this Amendment. Unless otherwise defined herein, capitalized terms
shall have the same meaning as given to them in the Agreement. 
 NOW, THEREFORE, the parties agree as follows: 

 

	1)	Section 6.2(a) of the Agreement is hereby amended and restated, as follows: 

(a) Within 10 days after the 1st day and the 15th day of each month, Borrower shall deliver to Bank a Borrowing Base Certificate signed by a Responsible Officer in
substantially the form of Exhibit D hereto, together with aged listings by invoice date of accounts receivable and accounts payable and an updated schedule of deferred revenue (collectively, the “Monthly Reporting”); provided, however,
that if Borrower’s Liquidity Ratio is greater than 1.50 to 1.00, Borrower shall only be required to deliver the Borrowing Base Certificate and the Monthly Reporting required pursuant to the terms of this Section 6.2(a) within 10 days after
the 1st day of each month. 

 

	2)	Section 6.7(a) of the Agreement is hereby amended and restated, as follows: 

(a) EBITDA. For the corresponding months set forth in the table immediately below, calculated
on a cumulative year-to-date basis, an Adjusted EBITDA of not less than the amounts shown. Minimum amounts for future years shall be set by Bank in an amendment of this Agreement, which Borrower hereby agrees to execute, following Bank’s
receipt from Borrower of Borrower’s financial and operating plan for such year, which shall be approved by Borrower’s board of directors and delivered to Bank no later than January 15th of each year during the term of this Agreement. 

 

			
	
              A       
       
	  	
                     
   B                        

	 Applicable Month
	  	 Minimum Adjusted EBITDA

	 January 31, 2013
	  	($670,621)
	 February 28, 2013
	  	($1,270,147)
	 March 31, 2013
	  	($1,718,606)
	 April 30, 2013
	  	($1,949,271)
	 May 31, 2013
	  	($1,946,429)
	 June 30, 2013
	  	($2,201,263)
	 July 31, 2013
	  	($2,111,914)
	 August 31, 2013
	  	 ($1,992,585)

	 September 30, 2013
	  	($2,266,558)
	 October 31, 2013
	  	($1,870,790)
	 November 30, 2013
	  	($1,480,393)
	 December 31, 2013
	  	 ($1,384,644)

  
 1 

	3)	The following definitions in Exhibit A to the Agreement are hereby amended and restated, as follows: 

“Adjusted EBITDA” means with respect to any fiscal period an amount equal to earnings before the sum of (a) tax, plus
(b) depreciation and amortization, plus (c) interest, non-Cash expenses and non-Cash warrant revaluation, plus (d) any increase (or minus any decrease) in deferred revenues plus (e) any non-Cash stock compensation expenses, and,
as appropriate, (f) minus any increase or plus any decrease in Capitalized Expenditures, plus (g) any other non-Cash expenses. 
 “Formula Revolving Maturity Date” means February 3, 2015. 

“Non-Formula Revolving Maturity Date” means February 3, 2015. 

 

	4)	The following definition is hereby added to Exhibit A to the Agreement, as follows: 

“Capitalized Expenditures” means current period unfinanced cash expenditures that are capitalized and amortized over a period of
time in accordance with GAAP, including but not limited to capitalized cash expenditures for capital equipment, capitalized manufacturing and labor costs as they relate to inventory, and software development. 

 

	5)	 Unless otherwise defined, all initially capitalized terms in this Amendment shall be as defined in the Agreement. The Agreement, as amended hereby,
shall be and remain in full force and effect in accordance with its respective terms and hereby is ratified and confirmed 

  
 2 

	 	
in all respects. Except as expressly set forth herein, the execution, delivery, and performance of this Amendment shall not operate as a waiver of, or as an amendment of, any right, power, or
remedy of Bank under the Agreement, as in effect prior to the date hereof. Borrower ratifies and reaffirms the continuing effectiveness of all agreements entered into in connection with the Agreement. 

 

	6)	Borrower represents and warrants that the representations and warranties contained in the Agreement are true and correct as of the date of this Amendment.

  

	7)	This Amendment may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one instrument.

  

	8)	As a condition to the effectiveness of this Amendment, Bank shall have received, in form and substance satisfactory to Bank, the following: 

 

	 	a)	this Amendment, duly executed by Borrower; 

  

	 	b)	payment for all Bank Expenses, including Bank’s expenses in the documentation of this Amendment and any related documents, which may be debited from any of
Borrower’s accounts; and 

  

	 	c)	such other documents and completion of such other matters, as Bank may reasonably deem necessary or appropriate. 

[Remainder of Page Intentionally Left Blank] 

  
 3 

 IN WITNESS WHEREOF, the undersigned have executed this Amendment as of the first date above written.

  

									
	LOCAL CORPORATION	 		 	SQUARE 1 BANK
					
	By:	 	  /s/ Kenneth S. Cragun
	 		 	By:	 	  /s/ Patrick Cahill

	Name:	 	Kenneth S. Cragun	 		 	Name:	 	 Patrick Cahill 

	Title:	 	CFO	 		 	Title:	 	 AVP

				
	KRILLION, INC.	 		 		 	
					
	By:	 	  /s/ Kenneth S. Cragun
	 		 		 	
	Name:	 	Kenneth S. Cragun	 		 		 	
	Title:	 	CFO	 		 		 	
				
	SCREAMIN MEDIA GROUP, INC.	 		 		 	
					
	By:	 	  /s/ Kenneth S. Cragun
	 		 		 	
	Name:	 	Kenneth S. Cragun	 		 		 	
	Title:	 	CFO	 		 		 	

 [Signature Page to Fifth Amendment to Loan and Security Agreement] 

  
 4

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