Document:

EX-10.10

 Exhibit 10.10 
 EXCLUSIVE OPTION AGREEMENT 
 This Exclusive Option Agreement (this
“Agreement”) is entered into as of August 21, 2013 by and among the following parties: 
  

	(1)	Sungy Data Ltd. (the “Sungy Data”), an offshore enterprise registered in British Virgin Islands (“BVI”), under
the laws of BVI; 

  

	(2)	Jiubang Computer Technology (Guangzhou) Co., Ltd. (the “WFOE”), a wholly foreign-owned enterprise registered in Guangzhou, the People’s
Republic of China (“China”), under the laws of China; 

  

	(3)	Guangzhou Jiubang Digital Technology Co., Ltd. (“Jiubang Digital”), a domestic company registered in Guangzhou, China, under the laws of China;

  

	(4)	Guangzhou Sanju Advertising Media Co., Ltd. (the “Sanju Advertising”), a domestic company registered in Guangzhou, China, under the laws of
China; 

  

	(5)	Yuqiang Deng, a citizen of China (PRC ID No.: 441900197603280018); and 

 

	(6)	Xiangdong Zhang, a citizen of China (PRC ID No.: 61032219770521291X) (together with Sanju Advertising and Yuqiang Deng, the “Shareholders”)

  
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 (Each of Sungy Data, WFOE, Jiubang Digital and each of the Shareholders, a
“Party”, and collectively the “Parties”.) 
 RECITALS 

 

	(A)	WHEREAS, Sungy Data hold 100% equity interests in the WFOE. 

  

	(B)	WHEREAS, the Shareholders hold 100% equity interest in Jiubang Digital; 

 

	(C)	WHEREAS, the WFOE and Jiubang Digital together with its subsidiaries entered into a Master Exclusive Service agreement dated on August 21, 2013;

  

	(D)	WHEREAS, Sungy Data, the WFOE, Jiubang Digital together with its subsidiaries and the Shareholder entered into a Business Cooperation Agreement dated August 21,
2013; 

  

	(E)	WHEREAS, the WFOE, Jiubang Digital and the Shareholder entered into an Equity Pledge Agreement on August 21, 2013 (the “Equity Pledge
Agreement”); 

  

	(F)	WHEREAS, as the consideration for the WFOE to provide Jiubang Digital and its subsidiaries with services necessary for their business operation, Sungy Data has
requested Shareholder to grant Sungy Data an exclusive option through this Agreement which can be exercised by Sungy Data, the WFOE or the Sungy Data’s designee, and the Shareholder has agreed to grant such exclusive option to purchase all or
part of the equity interest held by the Shareholder in Jiubang Digital; 

  
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	(G)	WHEREAS, as the consideration for the WFOE to provide Jiubang Digital and its subsidiaries with services necessary for their business operation, Sungy Data has
requested Jiubang Digital and its subsidiaries to grant Sungy Data an exclusive option through this Agreement which can be exercised by the WFOE or the Sungy Data’s designee, and to the Jiubang Digital and its subsidiaries have agreed to grant
such exclusive option to purchase all or part of the assets held by Jiubang Digital and its subsidiaries; 

  

	(H)	NOW, THEREFORE, in consideration of the premises and the representations, warranties, covenants and agreements herein contained, and intending to be legally
bound hereby, Parties hereby agree as follows: 

 AGREEMENT 

 

	1.	Target Equity Interest 

  

	1.1	Sungy Data shall have the right to require the Shareholders to transfer any and all of the equity interest of Jiubang Digital the Shareholders hold (“Target
Equity”) to Sungy Data, the WFOE or a third party designated by Sungy Data (“Designee”), in whole or in part, subject to the Sungy Data’s specific requirements (“Equity Transfer Option”), and the
Shareholders shall transfer the Target Equity to Sungy Data, the WOFE and/or the Designee in accordance with the Sungy Data’s requirements under the following circumstances: 

 

	 	1.1.1	Sungy Data, the WFOE and/or the Designee can legally own all or part of the Target Equity under the laws of China and administrative regulations; or

  

	 	1.1.2	Any other circumstances deemed as appropriate or necessary by Sungy Data in its sole discretion. 

  
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	1.2	Sungy Data shall have the right to exercise its purchase right in whole or in part and to acquire the Target Equity in whole or in part without any limit at any time
and from time to time. 

  

	1.3	Sungy Data may designate any third party to acquire the Target Equity in whole or in part and the Shareholders shall not refuse and shall transfer the Target Equity in
whole or in part to such Designee as requested by Sungy Data. 

  

	1.4	Prior to the transfer of the Target Equity to Sungy Data, the WFOE or the Designee according to this Agreement, the Shareholders shall not transfer the Target Equity
without Sungy Data’s prior written consent. 

  

	2.	Target Assets 

  

	2.1	Sungy Data shall have the right to require Jiubang Digital and its subsidiaries to transfer any and all of the assets of Jiubang Digital and its subsidiaries
(“Target Assets”) to the WFOE or a third party designated by Sungy Data (“Designee”), in whole or in part, subject to the Sungy Data’s specific requirements (“Assets Transfer Option”), and
Jiubang Digital shall (and shall urge its subsidiaries ) transfer the Target Assets to the WOFE and/or the Designee in accordance with the Sungy Data’s requirements under the following circumstances: 

 

	 	2.1.1	The WFOE and/or the Designee can legally own all or part of the Target Assets under the laws of China and administrative regulations; or 

 

	 	2.1.2	Any other circumstances deemed as appropriate or necessary by Sungy Data in its sole discretion. 

  
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	2.2	The WFOE shall have the right to exercise its purchase right in whole or in part and to acquire the Target Assets in whole or in part without any limit at any time and
from time to time. 

  

	2.3.	Sungy Data may designate any third party to acquire the Target Equity in whole or in part and Jiubang Digital shall not (and shall urge its subsidiaries not) refuse and
shall transfer the Target Assets in whole or in part to such Designee as requested by Sungy Data. 

  

	2.4	Prior to the transfer of the Target Assets to the WFOE or the Designee according to this Agreement, Jiubang Digital shall not (and shall urge its subsidiaries not)
transfer the Target Assets without Sungy Data’s prior written consent. 

  

	3.	Procedures regarding the Exercise of Equity Transfer Option 

  

	3.1	Upon signing this Agreement, the Shareholders shall have executed the Equity Interest Transfer Agreement in the format set forth in APPENDIX 1 attached hereto and
deliver the said document to Sungy Data. 

  

	3.2	If Sungy Data decides to exercise the Equity Transfer Option pursuant to Section 1.1 hereinabove, it shall send written notice to the Jiubang Digital and the
Shareholders which specifies the proportion of the Target Equity to be acquired and identify the transferee (“Equity Purchase Notice”). Jiubang Digital and the Shareholders shall furnish all materials and documents necessary for the
registration of said equity interest transfer within 7 days after the date of Equity Purchase Notice; 

  
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	3.3	If at the time of exercising the Equity Transfer Option, more than one shareholder holds equity in Jiubang Digital, each Shareholder and Jiubang Digital shall cause
such other shareholders to provide their written consent to the transfer of the Target Equity to Sungy Data, the WFOE and/or the Designee(s) and waiving any preemptive right related thereto; 

 

	3.4	Jiubang Digital and the Shareholders shall cause an Equity Interest Transfer Agreement to be duly executed with respect to each transfer with Sungy Data, the WFOE
and/or each Designee (whichever is applicable), in accordance with the provisions of this Agreement and the Equity Purchase Notice regarding the Target Equity; 

 

	3.5	The relevant Parties shall execute all other necessary contracts, agreements or documents, obtain all necessary government licenses and permits and take all necessary
actions to transfer valid ownership of the Target Equity to Sungy Data, the WFOE and/or the Designee(s), unencumbered by any security interests, and cause Sungy Data, the WFOE and/or the Designee(s) to become the registered owner(s) of the Target
Equity. For the purpose of this Section and this Agreement, “security interests” shall include securities, mortgages, pledge, third party’s rights or interests, any stock options, acquisition right, right of first refusal, right to
offset, ownership retention or other security arrangements, but shall be deemed to exclude any security interest created by this Agreement and the Equity Pledge Agreement. 

 

	4.	Procedures regarding the Exercise of Assets Transfer Option 

  

	4.1	Upon signing this Agreement, Jiubang Digital shall have executed the Assets Transfer Agreement in the format set forth in APPENDIX 2 attached hereto and deliver the
said document to Sungy Data. 

  
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	4.2	If Sungy Data decides to exercise the Assets Transfer Option pursuant to Section 2.1 hereinabove, it shall send written notice to the Jiubang Digital which specifies
the Target Assets to be transferred and identify the transferee (“Assets Purchase Notice”). Jiubang Digital and/or its subsidiaries shall furnish all materials and documents necessary for the assets transfer or the relevant
registration (if any) within 7 days after the date of Assets Purchase Notice; 

  

	4.3	Jiubang Digital and/or its subsidiaries shall cause an Assets Transfer Agreement to be duly executed with respect to each transfer with the WFOE and/or each Designee
(whichever is applicable), in accordance with the provisions of this Agreement and the Assets Purchase Notice regarding the Target Assets; 

  

	4.4	The relevant Parties shall execute all other necessary contracts, agreements or documents, obtain all necessary government licenses and permits and take all necessary
actions to transfer valid ownership of the Target Assets to the WFOE and/or the Designee(s), unencumbered by any security interests, and cause the WFOE and/or the Designee(s) to become the registered owner(s) of the Target Assets.

  

	5.	Transfer Price 

  

	5.1	The total transfer price for the Target Equity and/or the Target Assets shall be the lowest price allowable under Chinese laws and administrative regulations at the
time of said transfer (“Transfer Price”). If the Target Equity and/or the Target Assets is transferred in installments, the due transfer price for one installment shall be determined in accordance with the proportion of Target
Equity and/or the Target Assets under said transfer. 

  
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	5.2	All the taxes, fees and expenses arising from the transfer of the Target Equity and/or the Target Assets shall be borne by each Party respectively in accordance with
the Laws of China. 

  

	6.	Covenants 

  

	6.1	Covenants of Jiubang Digital and the Shareholders 

 The Shareholders (as the shareholder of Jiubang Digital) and Jiubang Digital hereby covenant as follows: 
  

	 	6.1.1	Without the prior written consent of Sungy Data or the WFOE, they shall not in any manner supplement, change or amend the articles of association and bylaws of Jiubang
Digital, increase or decrease its registered capital, or change its structure of registered capital in other manners; 

  

	 	6.1.2	They shall maintain Jiubang Digital’s corporate existence in accordance with good financial and business standards and practices by prudently and effectively
operating its business and handling its affairs; 

  

	 	6.1.3	Without the prior written consent of Sungy Data or the WFOE, they shall not at any time following the date hereof, sell, transfer, mortgage, pledge or dispose of in any
manner any assets of Jiubang Digital or any of Jiubang Digital’s subsidiaries, as amended from time to time, or legal or beneficial interest in the business (except in the ordinary course of business) or revenues of Jiubang Digital, or allow
the encumbrance thereon of any security interest; 

  
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	 	6.1.4	Without the prior written consent of Sungy Data or the WFOE, they shall not incur, inherit, guarantee or suffer the existence of any debt, except for debts incurred in
the ordinary course of business; 

  

	 	6.1.5	They shall always operate all of Jiubang Digital’s businesses during the ordinary course of business to maintain the asset value of Jiubang Digital and refrain
from any action/omission that may affect Jiubang Digital’s operating status and asset value; 

  

	 	6.1.6	Without the prior written consent of Sungy Data or the WFOE, they shall not cause Jiubang Digital to execute any material contract, except the contracts in the ordinary
course of business; 

  

	 	6.1.7	Without the prior written consent of Sungy Data or the WFOE, they shall not cause Jiubang Digital to provide any person with any loan or credit other than in the course
of ordinary business; 

  

	 	6.1.8	They shall provide Sungy Data or the WFOE with information on Jiubang Digital’s business operations and financial condition at WFOE’s request;

  

	 	6.1.9	If requested by Sungy Data or the WFOE, they shall procure and maintain insurance in respect of Jiubang Digital’s assets and business from an insurance carrier
acceptable to Sungy Data or the WFOE, at an amount and type of coverage typical for companies that operate similar businesses; 

  

	 	6.1.10	Without the prior written consent of Sungy Data or the WFOE, they shall not cause or permit Jiubang Digital to merge, consolidate with, acquire or invest in any person;

  
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	 	6.1.11	They shall immediately notify Sungy Data or the WFOE of the occurrence or possible occurrence of any litigation, arbitration or administrative proceedings relating to
Jiubang Digital’s assets, business or revenue; 

  

	 	6.1.12	To maintain the ownership by Jiubang Digital of all of its assets, they shall execute all necessary or appropriate documents, take all necessary or appropriate actions
and file all necessary or appropriate complaints or raise necessary and appropriate defenses against all claims; 

  

	 	6.1.13	Without the prior written consent of Sungy Data or the WFOE, they shall ensure that Jiubang Digital shall not in any manner distribute dividends to its shareholder(s),
provided that upon the Sungy Data’s or WFOE’s written request, Jiubang Digital shall immediately distribute part or all distributable profits to its shareholder(s) who shall in turn immediately and unconditionally pay or transfer to Sungy
Data or the WFOE any such distribution; and 

  

	 	6.1.14	At the request of Sungy Data or the WFOE, they shall appoint any persons designated by Sungy Data or the WFOE as the director and/or executive director of Jiubang
Digital. 

  

	6.2	Covenants regarding Equity in Jiubang Digital 

 Each Shareholder hereby covenants as follows: 
  

	 	6.2.1	Without the prior written consent of Sungy Data or the WFOE, the Shareholder shall not sell, transfer, pledge or dispose of in any other manner any legal or beneficial
interest in the Target Equity or allow the encumbrance thereon of any security interest, except for the pledge placed on the Target Equity in accordance with the Equity Pledge Agreement; 

  
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	 	6.2.2	Without the prior written consent of Sungy Data or the WFOE, the Shareholder shall cause the shareholders’ meeting and/or the board of directors and/or executive
director of Jiubang Digital not to approve the sale, transfer, pledge or disposition in any other manner of any legal or beneficial interest in the Target Equity or allow the encumbrance thereon of any security interest, except for the pledge placed
on the Target Equity in accordance with the Equity Pledge Agreement; 

  

	 	6.2.3	The Shareholder shall cause the shareholders’ meeting or the board of directors and/or executive director of Jiubang Digital not to approve the merger or
consolidation with any person, or the acquisition of or investment in any person, without the prior written consent of Sungy Data or the WFOE; 

  

	 	6.2.4	The Shareholder shall immediately notify Sungy Data or the WFOE of the occurrence or possible occurrence of any litigation, arbitration or administrative proceedings
relating to the Target Equity; 

  

	 	6.2.5	At the request of Sungy Data or the WFOE at any time, the Shareholder shall promptly and unconditionally cause the transfer of the Target Equity to be approved and
consummated as set forth in this Agreement; 

  

	 	6.2.6	To the extent necessary to maintain the Shareholder’s ownership in Jiubang Digital, the Shareholder shall execute all necessary or appropriate documents, take all
necessary or appropriate actions and file all necessary or appropriate complaints or raise necessary and appropriate defenses against all claims; 

  
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	 	6.2.7	The Shareholder shall appoint any designee of Sungy Data or the WFOE as the director and/or executive director of Jiubang Digital, at the request of Sungy Data or the
WFOE; 

  

	 	6.2.8	The Shareholder shall strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by and among the Shareholder, Sungy Data,
the WFOE and Jiubang Digital, perform the obligations hereunder and thereunder, and refrain from any action/omission that may affect the effectiveness and enforceability thereof. To the extent that the Shareholder has any remaining rights with
respect to the equity interests subject to this Agreement hereunder or under the Equity Pledge Agreement or under the proxy agreement and power of attorney granted in favor of the WFOE, the Shareholder shall not exercise such rights except in
accordance with the written instructions of Sungy Data or the WFOE. 

  

	7.	Representations and Warranties 

 The Shareholders and Jiubang Digital hereby represent and warrant to Sungy Data and the WFOE, jointly and severally, as of the date of this Agreement and each date of transfer of the Target Equity, that:

  

	7.1	The Shareholders and Jiubang Digital have the authority to execute and deliver this Agreement and any relevant Equity Interest Transfer Agreement concerning the Target
Equity to be transferred thereunder, and to perform their obligations under this Agreement and any Equity Interest Transfer Agreements; 

  

	7.2	The execution and delivery of this Agreement or any Equity Interest Transfer Agreements and the obligations under this Agreement or any Equity Interest Transfer
Agreements: (i) do not cause any violation of any applicable laws of China; (ii) are not inconsistent with the articles of association, bylaws or other organizational documents of Jiubang Digital; (iii) do not cause the violation of
any contracts or instruments to which they are a party or which are binding on them, or constitute any breach under any contracts or instruments to which they are a party or which are binding on them; (iv) do not cause any violation of any
condition for the grant and/or continued effectiveness of any licenses or permits issued to either of them; and (v) do not cause the suspension or revocation of or imposition of additional conditions to any licenses or permits issued to either
of them; 

  
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	7.3	The Shareholders have good and merchantable title to the Target Equity. Except for the Equity Pledge Agreement, the Shareholders have not placed any security interest
on the Target Equity; 

  

	7.4	Jiubang Digital has a good and merchantable title to all of its assets, and has not placed any security interest on the aforementioned assets, except for encumbrance
disclosed to Sungy Data or the WFOE for which Sungy Data’s or the WFOE’s written consent has been obtained; 

  

	7.5	Jiubang Digital does not have any outstanding debts, except for (i) debt incurred in the ordinary course of business; and (ii) debts disclosed to Sungy Data
or the WFOE for which Sungy Data’s or the WFOE’s written consent has been obtained; and 

  

	7.6	Jiubang Digital has complied with all laws and regulations of China applicable to asset acquisitions. 

  
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	8.	Taxes and Fees 

 Each
Party shall pay any and all transfer and registration tax, expenses and fees incurred thereby or levied thereon in accordance with the laws of China in connection with the preparation and execution of this Agreement and the Equity Interest Transfer
Agreement, as well as the consummation of the transactions contemplated under this Agreement and the Equity Interest Transfer Agreement. 
  

	9.	Confidentiality 

 The
Parties acknowledge that any oral or written information exchanged among them with respect to this Agreement is confidential information. Each Party shall maintain the confidentiality of all such information, and without obtaining the written
consent of other Parties, it shall not disclose any relevant information to any third parties, except in the following circumstances: (a) such information is or will be in the public domain (provided that this is not the result of a public
disclosure by the receiving party); (b) information disclosed as required by applicable laws or rules or regulations of any stock exchange; or (c) information required to be disclosed by any Party to its legal counsel or financial advisor
regarding the transaction contemplated hereunder, and such legal counsel or financial advisor are also bound by confidentiality duties similar to the duties in this section. Disclosure of any confidential information by the staff members or agency
hired by any Party shall be deemed disclosure of such confidential information by such Party, which Party shall be held liable for breach of this Agreement. This Section shall survive the termination of this Agreement for any reason. 

 

	10.	Assignment 

  

	10.1	Jiubang Digital and the Shareholders shall not assign any of their respective rights or obligations under this Agreement to any third party without the prior written
consent of Sungy Data or the WFOE. 

  

	10.2	Jiubang Digital and the Shareholders hereby agree that Sungy Data or the WFOE may assign its rights and obligations under this Agreement as Sungy Data or the WFOE may
decide at its sole discretion, and such assignment shall only be subject to a written notice sent to Jiubang Digital and the Shareholders. 

  
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	11.	Entire Agreement and Amendment to Agreement 

  

	11.1	This Agreement and all agreements and/ or documents mentioned or included explicitly by this Agreement constitute the complete agreement with respect to the subject
matter of this Agreement and shall substitute any and all prior oral agreements, contracts, understandings and communications made by Parties with respect to the subject matter of this Agreement. 

 

	11.2	Any modification of this Agreement shall be made in a written form and shall only become effective upon the signature by all Parties of the Agreement. Modifications
agreements and supplemental agreements of this Agreements duly executed by Parties shall be parts of this Agreements and shall have the same legal effect as this Agreement. 

 

	11.3	In the event that at the time of the Target Equity transfer, there is a need to modify the form of “Equity Interest Transfer Agreement” set forth in APPENDIX
1 attached hereto pursuant to the then effective Chinese laws and administrative regulations, the Parties shall make such modifications in good faith in compliance with Chinese laws and administrative regulations. 

 

	11.4	The appendix is an integral part of this Agreement and has the same legal effects as the other parts of the Agreement. 

 

	12.	Governing Law and Dispute Resolution 

  

	12.1	This Agreement shall be construed in accordance with and governed by the laws of China. 

 

	12.2	Any dispute arising from or in connection with this Agreement shall be submitted to China International Economic and Trade Arbitration Commission (CIETAC) for
arbitration which shall be conducted in accordance with the CIETAC’s arbitration rules in effect at the time of applying for arbitration. The arbitral award is final and binding upon all Parties. The place of arbitration shall be in Beijing.

  
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	13.	Effective Date and Term 

  

	13.1	This Agreement shall be signed and take effect as of the date first set forth above. 

 

	13.2	The term of this Agreement shall remain effective as long as Jiubang Digital exists unless terminated as provided in Section 14. 

 

	14.	Termination 

 Neither
Jiubang Digital nor the Shareholders shall have the rights to terminate this Agreement. Notwithstanding the foregoing provisions, Sungy Data or the WFOE may terminate this Agreement at any time with a prior (10) days’ written notice to
Jiubang Digital and the Shareholders. 
  

	15.	Notices 

 Notices or other
communications required to be given by any party pursuant to this Agreement shall be written in English or Chinese and delivered personally or sent by registered mail or postage prepaid mail or by a recognized courier service or by facsimile
transmission to the address of each relevant party as specified by such party from time to time. The date when the notice is deemed to be duly served shall be determined as follows: (a) a notice delivered personally is deemed duly served upon
delivery; (b) a notice sent by mail is deemed duly served the tenth (10th) day after the date when the postage prepaid registered airmail was sent out (as is shown on the postmark), or the fourth (4th) day after the delivery date to
the courier service company; and (c) a notice sent by facsimile transmission is deemed duly served upon the receipt time as is shown on the transmission confirmation for relevant documents. 

  
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	16.	Severability 

 If any
provision of this Agreement is judged to be invalid or unenforceable because it is inconsistent with applicable laws, such invalidity or unenforceability shall be only with respect to such laws, and the validity, legality and enforceability of the
other provisions hereof shall not be affected. 
  

	17.	Counterparts 

 This
Agreement shall be executed in six originals by all Parties, with each Party holding one original. All originals shall have the same legal effect. The Agreement may be executed in one or more counterparts. 

 

	18.	Languages 

 Both Chinese
and English versions of this Agreement shall have equal validity. In case of any discrepancy between the English version and the Chinese version, the Chinese version shall prevail. 

  
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	19.	Others 

  

	19.1	The Parties confirm that, this Agreement shall be the extension, supplement, renewal, amendment and/or restatement of the Share Option Agreement. This Agreement shall
govern the rights and obligations of the Parties upon the execution, however, this Agreement will not be retrospective and shall not effect the rights and obligations of the Parties under the Share Option Agreement before its effective date.

  

	19.2	The Parties shall revise this Agreement upon the advices given by U.S. Securities and Exchange Commission or other administration authorities or any changes of the
listing rules or requirements of U.S. Securities and Exchange Commission in relation to this Agreement. 

 [The
Remainder of this page is intentionally left blank] 

  
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 IN WITNESS WHEREOF, the Parties have duly executed this Agreement on the date appearing at the head hereof.

 Sungy Data Ltd. 
 Authorized
Representative: 
  

			
	Signature:	 	 /s/ Yuqiang Deng

	Seal: (Seal)	 	

 Jiubang Computer Technology (Guangzhou) Co., 
 Ltd. 
 Authorized Representative: 

 

			
	Signature:	 	 /s/ Yuqiang Deng

	Seal: (Seal)	 	

 Guangzhou Jiubang Digital Technology Co., Ltd. 
 Authorized Representative: 
  

			
	Signature:	 	 /s/ Yuqiang Deng

	Seal: (Seal)	 	

 Guangzhou Sanju Advertising Media Co., Ltd. 
 Authorized Representative: 
  

			
	Signature:	 	 /s/ Yuqiang Deng

	Seal: (Seal)	 	

 [Signature Page to Exclusive Option Agreement] 

 Yuqiang Deng 
  

			
	Signature:	 	 /s/ Yuqiang Deng

 Xiangdong Zhang 
  

			
	Signature:	 	 /s/ Xiangdong Zhang

 [Signature Page to Exclusive Option Agreement] 

 APPENDIX 1 

 Equity Interest Transfer Agreement 

This Equity Interest Transfer Agreement (“Agreement”) is entered into in Guangzhou, China by: 

Transferor: 
 Transferee: 

NOW, the Parties agree as follows concerning the equity interest transfer: 

 

	 	1.	The transferor agrees to transfer to the transferee    % of equity interest of Guangzhou Jiubang Digital Technology Co., Ltd. held by the
transferor, and the transferee agrees to accept said equity interest. 

  

	 	2.	After the closing of equity interest transfer, the transferor shall not have any rights and obligations as a shareholder with regard to the transferred shares, and the
transferee shall have such rights and obligations as a shareholder of Guangzhou Jiubang Digital Technology Co., Ltd. 

  

	 	3.	Any matter not covered by this Agreement may be determined by the Parties by way of signing supplementary agreements. 

 

	 	4.	This Agreement shall be effective from the signing day. 

  

	 	5.	This Agreement is executed in four copies, with each party holding one copy. The rest copies are made for the purpose of going through business registration of such
change. 

 Transferor: 
  

			
	Signature:	 	  

		
	Date:	 	

 Transferee: 
  

			
	Signature:	 	  

		
	Date:	 	

 APPENDIX 2 

 Assets Transfer Agreement 
 This Assets Transfer Agreement (“Agreement”) is entered into in Guangzhou, China by: 
 Transferor: 
 Transferee: 
 NOW, the Parties agree as follows concerning the assets transfer: 
  

	 	1.	The transferor agrees to transfer to the transferee the assets set forth in APPENDIX, and the transferee agrees to accept the said assets. 

 

	 	2.	After the closing of assets transfer, the transferor shall not have any rights and obligations as an owner with regard to the transferred assets, and the transferee
shall have such rights and obligations as an owner of the transferred assets. 

  

	 	3.	Any matter not covered by this Agreement may be determined by the Parties by way of signing supplementary agreements. 

 

	 	4.	This Agreement shall be effective from the signing day. 

  

	 	5.	This Agreement is executed in four copies, with each party holding one copy. The rest copies are made for the purpose of going through any registration (if any) of such
change. 

 Transferor: 
  

			
	Signature:	 	  

		
	Date:	 	

 Transferee: 
  

			
	Signature:	 	  

		
	Date:	 	

 APPENDIX: List of AssetsEX-10.11

 Exhibit 10.11 
 EQUITY PLEDGE AGREEMENT 
 This Equity Pledge Agreement (this
“Agreement”) is entered into as of August 21, 2013 by and among the following parties: 
  

	(1)	Jiubang Computer Technology (Guangzhou) Co., Ltd. (the “WFOE”), a wholly foreign-owned enterprise registered in Guangzhou, the People’s
Republic of China (“China”), under the laws of China; 

  

	(2)	Guangzhou Jiubang Digital Technology Co., Ltd. (“Jiubang Digital”), a domestic company registered in Guangzhou, China, under the laws of China;

  

	(3)	Guangzhou Sanju Advertising Media Co., Ltd. (the “Sanju Advertising”), a domestic company registered in Guangzhou, China, under the laws of
China; 

  

	(4)	Yuqiang Deng, a citizen of China (PRC ID No.: 441900197603280018); and 

 

	(5)	Xiangdong Zhang, a citizen of China (PRC ID No.: 61032219770521291X) (together with Sanju Advertising and Yuqiang Deng, the “Shareholders”)

 (Each of WFOE, Jiubang Digital and each of the Shareholders, a “Party”, and collectively the
“Parties”.) 

  
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 RECITALS 

 

	(A)	WHEREAS, the Shareholders hold 100% equity interest in Jiubang Digital; 

 

	(B)	WHEREAS, the WFOE and Jiubang Digital together with its subsidiaries entered into a Master Exclusive Service agreement dated on August 21, 2013 (the
“Service Agreement”) ; 

  

	(C)	WHEREAS, Sungy Data Ltd. (“Sungy Data”), the WFOE, Jiubang Digital together with its subsidiaries and the Shareholders entered into a business
cooperation agreement dated on August 21, 2013 (the “Business Cooperation Agreement”); 

  

	(D)	WHEREAS, Yuqiang Deng, Xiangdong Zhang entered into Loan Agreements respectively with the WFOE and Jiubang Digital on June 26, 2006 (the “Loan
Agreement”); 

  

	(E)	WHEREAS, Sungy Data, the WFOE, Jiubang Digital and the Shareholders entered into an Exclusive Option Agreement on August 21, 2013 (the “Exclusive Option
Agreement”, together with the Service Agreement, the Business Cooperation Agreement and the Loan Agreements, the “Principal Agreements”); 

 

	(F)	WHEREAS, the WFOE requests the Shareholders to pledge 100% equity interest of Jiubang Digital they own to the WFOE unconditionally and irrevocably, as security
for the performance of the obligations by the Shareholders, Jiubang Digital and its subsidiaries under the Principal Agreements, and the Shareholders agree to provide such security; 

  
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	(G)	WHEREAS, pursuant to the Equity Pledge Agreements entered into by and among each of the Shareholders and the WFOE, Jiubang Digital in 2010 (the “original
Equity Pledge Agreements” ) and the equity pledge registration documents, the Shareholders have pledged all equity interest of Jiubang Digital they own to the WFOE on July 26, 2013. 

NOW, THEREFORE, in consideration of the premises and the representations, warranties, covenants and agreements herein contained,
and intending to be legally bound hereby, Parties hereby agree as follows: 
 AGREEMENT 

 

	1.	Principal Agreements 

 All
Parties hereto acknowledge and confirm that the Principal Agreements for which the security of pledge is provided hereunder include the Service Agreement, the Business Cooperation Agreement, Loan Agreements, Exclusive Option Agreement and the
agreements to be executed among the Shareholders, Jiubang Digital and/or its subsidiaries and the WFOE from time to time. 
  

	2.	The Pledge 

 Each
Shareholder agrees to pledge all of the equity interests of Jiubang Digital that it owns including any interest or dividend paid for such equity interest (the “Pledged Equity”) to the WFOE unconditionally and irrevocably, as a
security for the performance of the obligations by the Shareholder, Jiubang Digital and its subsidiaries under the Principal Agreements (the “Pledge”). 

  
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	2.2	All Parties agree to release the pledge registration filed according to the original Equity Pledge Agreements that Shareholders pledge all of the equity interests of
Jiubang Digital they own to the WFOE (registration date is July 26, 2013). 

  

	3.	The Scope of Pledge 

 The
Pledge under this Agreement includes all obligations, including without limitation, loan and the interest (if applicable), all service fees payable to the WFOE, all indebtedness, obligations and liabilities of the Shareholders, Jiubang Digital and
its subsidiaries under the Principal Agreements (including but not limited to any amounts payable to the relevant person), damages (if any), compensation, any fees for exercising the creditor’s rights and the Pledge and any other related
expenses (including but not limited to Attorneys’ fees, arbitration fees, assessment and auction fees for the Pledged Equity). For the avoidance of doubt, the scope of the Pledge shall not be limited by the amount of the Shareholders’
capital contribution. 
  

	4.	The Term of Pledge 

  

	4.1	The Pledge shall be continuously valid until the Principal Agreements have been fulfilled to the satisfaction of the WFOE or all of the Principal Agreements have
expired or been terminated, whichever is the latest. 

  

	4.2	During the term of the Pledge, in the event that either the Shareholders, Jiubang Digital or its subsidiaries fail to perform any of their respective obligations in
accordance with the Principal Agreements, the WFOE shall have the right to dispose of the Pledged Equity in accordance with the provisions of this Agreement. 

  
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	4.3	The WOFE shall have the right to collect dividends generated by the Pledged Equity during the term of Pledge. 

 

	5.	Registration 

  

	5.1	Jiubang Digital shall (1) on the date of execution of this Agreement, record the Pledge in the shareholders’ register of Jiubang Digital and provide the
shareholder’s register to the WFOE, and (2) submit an application to the relevant administration for industry and commerce (the “AIC”) for the registration of the Pledge as soon as practicable following the execution of
this Agreement and obtain evidencing documents of such registration. The Shareholders and Jiubang Digital shall submit all necessary documents and complete all necessary procedures, as required by the Chinese laws and regulations and the AIC, to
ensure that the Pledge shall be registered with the AIC as soon as possible after filing. 

  

	5.2	Without limitation to any provision of this Agreement, during the term of the Pledge, the original shareholder’s register of Jiubang Digital shall be in the
custody of the WFOE or its designated person. 

  

	5.3	With the prior consent of the WFOE, the Shareholders may increase its capital contribution to Jiubang Digital, provided that any capital contribution by the
Shareholders to Jiubang Digital shall be subject to this Agreement and any such capital increase shall also constitute the Pledged Equity. Jiubang Digital shall immediately amend the shareholder’s register and register the change to the Pledge
with the AIC pursuant to the provisions in this Section 5 within five working days. 

  
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	6.	The Shareholders’ Representations and Warranties 

  

	6.1	The Shareholders are the sole legal owners of the Pledged Equity. 

  

	6.2	Except for the Pledged Equity under the original Equity Pledge Agreement to be released, the Shareholders have not placed any security interest or other encumbrance on
the Pledged Equity. 

  

	6.3	Jiubang Digital is a limited liability company formally established and validly existing under the Chinese laws, which is duly registered with the competent
administrative authorities for industry and commerce and has passed the annual inspection. The registered capital of Jiubang Digital is 50 million RMB, and all registered capital has been fully paid. 

 

	7.	The Shareholder’s Covenants and Further Assurance 

  

	7.1	The Shareholders hereby jointly and severally covenant to the WFOE, that during the term of this Agreement, the Shareholders shall: 

 

	 	7.1.1	without the WFOE’s prior written consent, not transfer the Pledged Equity, establish or permit the existence of any security interest or other encumbrance on the
Pledged Equity, or dispose of the Pledged Equity in any other means, except for the performance of the Exclusive Option Agreement; 

  

	 	7.1.2	comply with the provisions of all laws and regulations applicable to the Pledge, and within five (5) working days of receipt of any notice, order or recommendation
issued or prepared by relevant competent authorities regarding the Pledge, shall present the aforementioned notice, order or recommendation to the WFOE, and shall comply with the aforementioned notice, order or recommendation or submit claims and
representations with respect to the aforementioned matters upon the WFOE’s reasonable request or upon consent of the WFOE; 

  
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	 	7.1.3	promptly notify the WFOE of any event or notice received by the Shareholders that may have an impact on WFOE’s rights to the Pledged Equity or any portion thereof
or other obligations of the Shareholders arising out of this Agreement. 

  

	7.2	The Shareholders agree that the rights acquired by the WFOE in accordance with this Agreement with respect to the Pledge shall not be interrupted or harmed by Jiubang
Digital, the Shareholders or any heirs or representatives of Shareholders or any other persons (collectively,“Relevant Persons”) through any legal proceedings. The Shareholders guarantee to the WFOE that all appropriate arrangements
have been made and all necessary documents have been signed so that, upon the death, incapacity, bankruptcy, divorce of Shareholders or other circumstances that may affect the exercise of equity interest by the Shareholders, their heirs, guardians,
creditors, spouses and other persons who might acquire equity interest or related rights therefore will not affect or hinder the performance of this Agreement. 

 

	 	7.2.1	Without the prior written consent of the WFOE, Relevant Persons shall not in any manner supplement, change or amend the articles of association and bylaws of
Jiubang Digital, increase or decrease its registered capital, or change its structure of registered capital in other manners; 

  

	 	7.2.2	Without the prior written consent of the WFOE, Relevant Persons shall not at any time following the date hereof, sell, transfer, mortgage or dispose of in any manner
any assets of Jiubang Digital or any of Jiubang Digital’s subsidiaries or legal or beneficial interest in the business or revenues of Jiubang Digital, or allow the encumbrance thereon of any security interest; or 

  
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	 	7.2.3	Without the prior written consent of the WFOE, Relevant Persons shall ensure that Jiubang Digital shall not in any manner distribute dividends to its
shareholder(s), make assets distributions or conduct capital reduction or initiate liquidation procedures or make any other distributions. Any distributions, including without limitation, the distributed assets or the residual assets in liquidation
shall be deemed as part of the Pledge. 

  

	 	7.2.4	Without the prior written consent of the WFOE, Relevant Persons shall not take actions which result in or may result in the decrease of value of Pledged Equity
or jeopardize the validity of Pledge under this Agreement. In the event that the value of Pledged Equity decreases significantly to impair the rights of the WFOE, Relevant Persons shall notify the WFOE immediately, provide other assets as security
as reasonably requested by and to the satisfaction of the WFOE, and take necessary actions to resolve the foresaid events or reduce their adverse impact. 

  

	7.3	To protect or perfect the security interest granted by this Agreement for payment of the Principal Agreements, the Shareholders hereby undertake to execute in good
faith and to cause other parties who have interests in the Pledge to execute all certificates, agreements, deeds and/or covenants required by the WFOE. The Shareholders also undertake to perform and to cause other parties who have interests in the
Pledge to perform actions required by the WFOE, to facilitate the exercise by the WFOE of its rights and authority granted thereto by this Agreement, and to enter into all relevant documents regarding ownership of the Pledged Equity with the WFOE or
designee(s) of Pledgee. The Shareholders undertake to provide the WFOE within a reasonable time with all notices, orders and decisions regarding the Pledge that are required by the WFOE. 

  
 8 

	7.4	The Shareholders hereby undertake to comply with and perform all guarantees, promises, agreements, representations and conditions under this Agreement. In the event of
failure or partial performance of its guarantees, promises, agreements, representations and conditions, the Shareholders shall indemnify the WFOE for all losses resulting therefrom. 

 

	8.	Exercise of Pledge 

  

	8.1	Each of the following shall constitute an event of default (“Event of Default”) hereunder (and an Event of Default is “continuing” if it has
not been remedied or waived): 

  

	 	(i)	any statement, warranty or representation made by the Shareholders, Jiubang Digital or its subsidiaries under this Agreement or any of the Principal Agreements are not
true, complete and accurate in any aspect; or the Shareholders, Jiubang Digital or its subsidiaries breach or fail to fulfill any obligation or abide by any covenants and undertakings under this Agreement or any Principal Agreements; or

  

	 	(ii)	any or more of the obligations of the Shareholders, Jiubang Digital or its subsidiaries under this Agreement or any of the Principal Agreements are deemed as unlawful
or void. 

  
 9 

	8.2	Upon the occurrence and during the continuance of an Event of Default, the WFOE shall have the right to exercise all such rights as a secured party under any applicable
Chinese law, including the Guarantee Law of the People’s Republic of China and the Property Law of the People’s Republic of China, as in effect from time to time, including without limitations: 

 

	 	(i)	to sell all or any part of the Pledged Equity at one or more public or private sales upon three (3) days’ written notice to Pledgor, and any such sale or
sales may be made for cash, upon credit, or for future delivery; or 

  

	 	(ii)	to execute an agreement with the Shareholders to acquire the Pledged Equity based on its monetary value which shall be determined by referencing the market price of the
pledged property. 

  

	 	(iii)	The WFOE has priority to the proceeds obtained by disposition of the Pledged Equity according to the aforesaid means for repayment of fees listed under Section 3
of this Agreement. 

  

	8.3	The Shareholders and Jiubang Digital, at the request of the WFOE, should take all lawful and appropriate actions to secure WFOE’s exercise of the Pledge right. For
the purpose of the foregoing, the Shareholders and Jiubang Digital should sign all the documents and materials and carry out all measures and take all actions reasonably required by the WFOE. 

 

	9.	Assignment 

  

	9.1	Jiubang Digital and the Shareholders shall not assign any of their respective rights or obligations under this Agreement to any third party without the prior written
consent of the WFOE. 

  

	9.2	Jiubang Digital and the Shareholders hereby agree that the WFOE may assign its rights and obligations under this Agreement as the WFOE may decide, at its sole
discretion, and such transfer shall only be subject to a written notice sent to Jiubang Digital and the Shareholders. 

  
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	10.	Entire Agreement and Amendment to Agreement 

  

	10.1	This Agreement and all agreements and/or documents mentioned or included explicitly by this Agreement constitute the complete agreement with respect to the subject
matter of this Agreement and shall supersede any and all prior oral agreements, contracts, understandings and communications made by Parties with respect to the subject matter of this Agreement. 

 

	10.2	Any modification of this Agreement shall be made in a written form and shall only become effective upon the signature by all Parties of the Agreement. Modification
agreements and supplemental agreements of this Agreement duly executed by Parties shall be parts of this Agreements and shall have the same legal effect as this Agreement. 

 

	11.	Governing Law and Dispute Resolution 

  

	11.1	This Agreement shall be construed in accordance with and governed by the laws of China. 

 

	11.2	Any dispute arising from or in connection with this Agreement shall be submitted to China International Economic and Trade Arbitration Commission (CIETAC) for
arbitration which shall be conducted in accordance with the CIETAC’s arbitration rules in effect at the time of applying for arbitration. The arbitral award is final and binding upon all Parties. The place of arbitration shall be in Beijing.

  

	12.	Effective Date and Term 

  

	12.1	This Agreement shall be signed and take effect as of the date first set forth above. 

  
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	12.2	The term of this Agreement shall remain effective as long as the Pledge exists. 

 

	13.	Notices 

 Notices or other
communications required to be given by any party pursuant to this Agreement shall be written in English or Chinese and delivered personally or sent by registered mail or postage prepaid mail or by a recognized courier service or by facsimile
transmission to the address of each relevant party as specified by such party from time to time. The date when the notice is deemed to be duly served shall be determined as follows: (a) a notice delivered personally is deemed duly served upon
delivery; (b) a notice sent by mail is deemed duly served the tenth (10th) day after the date when the postage prepaid registered airmail was sent out (as is shown on the postmark), or the fourth (4th) day after the delivery date to
the courier service company; and (c) a notice sent by facsimile transmission is deemed duly served upon the receipt time as is shown on the transmission confirmation for relevant documents. 

 

	14.	Severability 

 If any
provision of this Agreement is judged to be invalid or unenforceable because it is inconsistent with applicable laws, such invalidity or unenforceability shall be only with respect to such laws, and the validity, legality and enforceability of the
other provisions hereof shall not be affected. 

  
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	15.	Counterparts 

 This
Agreement shall be executed in five originals by all Parties, with each Party holding one original. All originals shall have the same legal effect. The Agreement may be executed in one or more counterparts. 

 

	16.	Languages 

 Both Chinese
and English versions of this Agreement shall have equal validity. In case of any discrepancy between the English version and the Chinese version, the Chinese version shall prevail. 

 

	17.	Others 

  

	17.1	The Parties confirm that, this Agreement shall be the extension, supplement, renewal, amendment and/or restatement of the original Equity Pledge Agreement. This
Agreement shall govern the rights and obligations of the Parties upon the execution, however, this Agreement will not be retrospective and shall not effect the rights and obligations of the Parties under the original Equity Pledge Agreement before
its effective date. 

  

	17.2	The Parties shall revise this Agreement upon the advices given by U.S. Securities and Exchange Commission or other administration authorities or any changes of the
listing rules or requirements of U.S. Securities and Exchange Commission in relation to this Agreement. 

 [The
Remainder of this page is intentionally left blank] 

  
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 IN WITNESS WHEREOF, the Parties have duly executed this Agreement on the date appearing at the head hereof.

  

			
	Jiubang Computer Technology (Guangzhou) Co., Ltd.
	Authorized Representative:
		
	Signature:	 	 /s/ Yuqiang Deng

	Seal: (Seal)
	
	Guangzhou Jiubang Digital Technology Co., Ltd.
	Authorized Representative:
		
	Signature:	 	 /s/ Yuqiang Deng

	Seal: (Seal)
	
	Guangzhou Sanju Advertising Media Co., Ltd.
	Authorized Representative:
		
	Signature:	 	 /s/ Yuqiang Deng

	Seal: (Seal)
	
	Yuqiang Deng
		
	Signature:	 	 /s/ Yuqiang Deng

  

[Signature Page to Equity Pledge Agreement] 

			
	Xiangdong Zhang
		
	Signature:	 	 /s/ Xiangdong Zhang

  

[Signature Page to Equity Pledge Agreement]

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