Document:

Coinsurance Life Reinsurance Agreement

 Certain portions of this Exhibit have been omitted pursuant to a request for confidential treatment. The
non-public information has been filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 under the Securities Exchange Act of 1934, as amended. The omitted portions of this Exhibit are indicated by the following [*****].

 Exhibit 10(i) 
 COINSURANCE LIFE REINSURANCE AGREEMENT 
 December 1, 1989 

OLD AMERICAN INSURANCE COMPANY 
 Kansas City, Missouri 

 COINSURANCE LIFE REINSURANCE AGREEMENT 

Entered into between 
 EMPLOYERS REASSURANCE CORPORATION 
 of 

Overland Park, Kansas 
 (hereinafter called the CORPORATION) 
 and 

OLD AMERICAN INSURANCE COMPANY 
 of 
 Kansas City, Missouri 

(hereinafter called the REINSURED) 
 EFFECTIVE DATE: December 1, 1989 
 In consideration of the mutual covenants hereinafter
contained, the parties hereto do hereby agree as follows: 
 ARTICLE I 

APPLICATION OF AGREEMENT. This agreement applies to loss sustained by the REINSURED under the insurance policies described in the following
Schedule (hereinafter called policies or policy) as a result of claims incurred on or after the effective date of this agreement. 
 Policy Form Schedule 
 Individual Whole Life Insurance Policies issued by
the REINSURED to become effective prior to December 1, 1986 which are classified by the REINSURED as plan codes 10000 , 10004 and 10006 

 Replacements, exchanges and reinstatements of the policies shall be coinsured under this agreement without
ceding commission but subject to both the expense commission indicated in Article VI, and the provisional commission allowance indicated in Article VII. 
 This agreement does not reinsure waiver of premium or accidental death benefits. 

ARTICLE II 

REINSURANCE. The CORPORATION does hereby agree to indemnify the REINSURED against 100% of loss to which this agreement applies. 

ARTICLE III 

INDEMNITY FOR CLAIM EXPENSES. The CORPORATION hereby agrees to indemnify the REINSURED against 100% of the claim expenses paid by the REINSURED
with respect to the policies. 
 ARTICLE IV 
 DEFINITIONS. The word “loss” shall mean only such amounts as are actually paid by the REINSURED for benefits afforded under the policies, in settlement of claims for benefits under the
policies, or in satisfaction of judgments for benefits under the policies. The word “loss” shall include life insurance proceeds payable by reason of death which remain unpaid because of the nature of the settlement option selected. The
word “loss” shall not include: 
  

	(1)	claim expenses or salaries paid to employees of the REINSURED; 

  

	(2)	any amount paid by the REINSURED for punitive, exemplary or compensatory damages arising out of the conduct of the REINSURED in the investigation, trial or settlement
of any claim or failure to pay or delay in payment of any benefits under any policy; provided that, this subparagraph (2) shall not apply if the CORPORATION has, in advance of any such conduct by the REINSURED, counseled with the REINSURED and
concurred in the REINSURED’S course of conduct; 

  

	(3)	any statutory penalty imposed upon the REINSURED on account of any unfair trade practice or any unfair claim practice. 

The term “claim expenses” shall mean statutory interest payable on insurance proceeds, court costs, interest upon judgments, and allocated
investigation, adjustment and legal expenses, but the term “claim expenses” shall not include salaries paid to employees of the REINSURED. 

  
 - 2 -

 Claims shall be deemed to be “incurred” on the date when the death occurs. 

The phrase “average number of policies reinsured each month” shall mean the sum of the number of policies in force on the first day of the
month and the number of policies in force on the last day of the month, divided by 2. 
 The phrase “average amount reinsured each
month” shall mean the sum of the amount of insurance in force on the first day of the 
 month with respect to which reinsurance is afforded
hereunder and the amount of insurance in force on the last day of the month with respect to which reinsurance is afforded hereunder, divided by 2. 
 ARTICLE V 
 INITIAL CONSIDERATION AND CEDING COMMISSION. Promptly after the
execution of this agreement, the REINSURED shall pay to the CORPORATION in cash an amount to be determined as follows, using the REINSURED’S statutory figures applicable to the policies as of the effective date of this agreement. 

 

	 	1.	Reserves, 

 less 

 

	 	2.	Net due and deferred premiums, 

plus 
  

	 	3.	Advance premiums, 

 and less

  

	 	4.	Policy loans outstanding, 

 and
less 
  

	 	5.	[****] ceding commission on premiums in force. 

The REINSURED further agrees to pay simple interest to the CORPORATION at an annual rate of 8.5% on the cash due the CORPORATION in accordance with this
article, calculated from the effective date of this agreement until such cash is remitted to the CORPORATION. 
 The CORPORATION shall return to
the REINSURED the consideration received hereunder and interest thereon, after reduction for 
 ceding commission, applicable to each policy
where death, lapse or surrender occurred prior to the effective date of this agreement but is reported to the REINSURED on or after the effective date of this agreement. 

  
 - 3 -

 ARTICLE VI 
 REINSURANCE PREMIUM AND EXPENSE COMMISSION. The REINSURED shall pay to the CORPORATION a reinsurance premium equal to 100% of the insurance premium pertaining to the policies collected by the
REINSURED on and after the effective date of this agreement, less the amount of premium refunds made by the REINSURED with respect to the policies. Such reinsurance premium shall be subject to a monthly expense commission to be calculated in
accordance with the following Schedule: 
 Expense Commission Schedule 

 

					
	 Rate
	  	 What

Applies to
	  	 How Calculated

			
	$.666	  	Per Policy	  	Average number of policies reinsured each month times rate
			
	$.083	  	Per $1,000	  	Average amount reinsured hereunder each month times rate
			
	1.1%	  	Premium Collected	  	This agreement’s reinsurance premium collected during each month times rate
			
	$26.00	  	Per Death	  	Number of death claims to which this agreement applies registered by the REINSURED during each month times rate

ARTICLE VII 

PROVISIONAL COMMISSION ALLOWANCE AND ADJUSTMENT THEREOF. The reinsurance premium indicated in Article VI (before expense commission) pertaining to
insurance premium collected by the REINSURED prior to January 1, 2010 shall be subject to a 3%, provisional commission allowance to the REINSURED, but the REINSURED agrees to return to the CORPORATION the portion (or all) of such allowance
required by this article. 
 At the end of each commission adjustment period, the REINSURED shall owe the CORPORATION the amount by which the
sum of the following Charges for the period exceeds the sum of the following Credits for the period: 
 Charges

  

	 	1.	The sum of pending and incurred but not reported claims at the end of the period. 

 

	 	2.	The period’s expense commission afforded under Article VI. 

  
 - 4 -

  

	 	3.	The period’s provisional commission allowed by the first paragraph of this article. 

 

	 	4.	The amount of the statutory reserve increase occurring during the period , plus the increase in loading effected by the REINSURED during the period.

  

	 	5.	Claims paid during the period. 

  

	 	6.	An amount for the CORPORATION’S target profit to be calculated by multiplying the percentage shown below with respect to the period involved times Item 1 of
Credits for that same period: 

  

											
	 1990
	  	 	[****]	  	  	 2000
	  	 	[****]	  
	 1991
	  	 	[****]	  	  	 2001
	  	 	[****]	  
	 1992
	  	 	[****]	  	  	 2002
	  	 	[****]	  
	 1993
	  	 	[****]	  	  	 2003
	  	 	[****]	  
	 1994
	  	 	[****]	  	  	 2004
	  	 	[****]	  
	 1995
	  	 	[****]	  	  	 2005
	  	 	[****]	  
	 1996
	  	 	[****]	  	  	 2006
	  	 	[****]	  
	 1997
	  	 	[****]	  	  	 2007
	  	 	[****]	  
	 1998
	  	 	[****]	  	  	 2008
	  	 	[****]	  
	 1999
	  	 	[****]	  	  	 2009
	  	 	[****]	  

  

	 	7.	The amount by which the sum of Charges for the previous period exceeded the sum of Credits for the previous period. 

 

	 	8.	Simple interest at 8.5% per year on Item 7 of these Charges. 

 Credits 
  

	 	1.	Reinsurance premium pertaining to insurance premium collected during the period by the REINSURED. 

 

	 	2.	The sum of pending and incurred but not reported claims at the beginning of the period. 

 

	 	3.	The amount of the statutory reserve decrease occurring during period, plus the decrease in loading effected by the REINSURED during the period.

  

	 	4.	The amount by which the sum of Credits for the previous period exceeded the sum of Charges for the previous period. 

 

	 	5.	Simple interest at 8.5% per year on Item 4 of these Credits. 

  

	 	6.	The entire positive balance under this article, if paid by the REINSURED to the CORPORATION because of the previous period’s computation. 

  
 - 5 -

 The first commission adjustment period shall begin on the effective date of this agreement and shall end on
December 31, 1990. Thereafter, a new commission adjustment period shall begin on each January 1st and shall end on the following December, 31st. Calendar year 2009 shall be the final commission adjustment period. 

Whenever the positive balance owed by the REINSURED to the CORPORATION under this article exceeds $500,000, the REINSURED shall remit payment to the
CORPORATION of the entire positive balance, provided that, any positive balance existing at the end of the final commission adjustment period shall be then paid by the REINSURED to the CORPORATION. 

“Positive balance” means the sum of the Charges exceed the sum of the Credits on an accumulated to date basis. 

The CORPORATION is not obligated to the REINSURED for the negative balance which may exist under this article. 

Under no circumstances shall the REINSURED’S obligation under this article to the CORPORATION exceed the total provisional commission allowed by the
CORPORATION to the REINSURED plus simple interest thereon at 8.5% per year. 
 ARTICLE VIII 

EXPERIENCE REFUND. The CORPORATION does hereby agree to pay to the REINSURED an experience refund with respect to each accounting period hereunder
equal to 50% of the amount by which actual losses incurred during the period are less than expected losses for the period. 
 The term
“accounting period” shall mean the period of time from December 1, 1999 through December 31, 2000 and each calendar year thereafter. 
 “Actual losses” means the total amount of loss and claim expenses ultimately paid hereunder by the CORPORATION to the REINSURED as a result of claims incurred during the accounting period for
which experience refund is being calculated. 
 As respects each accounting period, “expected losses” means the percentage shown below
with respect to the period times 
 this agreement’s reinsurance premium collected during the same period: 

 

			
	 2000
	  	[****]
	 2001
	  	[****]
	 2002
	  	[****]
	 2003
	  	[****]
	 2004
	  	[****]
	 2005
	  	[****]
	 2006
	  	[****]
	 2007
	  	[****]
	 2008
	  	[****]
	 2009
	  	[****]

  
 - 6 -

 The experience refund for each accounting period shall be calculated six months after the end of the period,
but the REINSURED shall return to the CORPORATION the experience refund hereunder received by the REINSURED because of claims which were incurred during the period but not reported to the REINSURED at the time the experience refund was calculated.

 If as respects any accounting period, actual losses incurred during the period exceed expected losses for the period, the difference shall be
carried forward to the next accounting period as a debit to actual losses for that period. 
 ARTICLE IX 

SUMMARY REPORTING AND ACCOUNTING. Within 20 days after the close of each calendar month, the REINSURED shall mail to the CORPORATION a report (in
a form satisfactory to the CORPORATION) showing the following information for the month: 
  

	(a)	Amounts due under this agreement to the REINSURED as respects: 

  

	 	(1)	expense commission 

  

	 	(2)	death claims; 

  

	 	(3)	claim expenses; 

  

	 	(4)	cash values surrendered; 

  

	 	(5)	increase in principal of policy loans outstanding; 

  

	 	(6)	provisional commission allowance; 

  

	(b)	Amounts due under this agreement to the corporation as respects: 

  

	 	(1)	reinsurance premium pertaining to insurance premium collected during the month; 

 

	 	(2)	decrease in principal of policy loans outstanding; 

  
 - 7 -

  

	 	(3)	interest paid to the REINSURED on policy loans less policy loan interest refunded by the REINSURED; 

 

	 	(4)	commission adjustment payable (December report only - if positive balance under Article VII exceeds $500,000) 

 

	(c)	net amount due REINSURED or CORPORATION. 

 If
the net amount is due the CORPORATION, the REINSURED’S payment thereof shall accompany the report. If the net amount is due the REINSURED, the CORPORATION’S payment thereof shall be made to the REINSURED within 15 days after the
CORPORATION receives the REINSURED’S report. 
 ARTICLE X 
 CLAIMS. Except with respect to damages to which this agreement may apply by virtue of subparagraph (2) of the first paragraph of Article IV, the REINSURED shall investigate, settle or defend
all death claims reinsured by this agreement, and the CORPORATION agrees to abide by the claim decisions of the REINSURED. 

ARTICLE XI 
 PREMIUM
TAXES. The CORPORATION shall have no obligation to reimburse the REINSURED for any premium taxes paid by the REINSURED with respect to the policies. 
 ARTICLE XII 
 POLICY LOANS. The CORPORATION shall be obligated to the REINSURED for
the increases after the effective date of this agreement in the principal of policy loans outstanding. The REINSURED shall be obligated to the CORPORATION for the decreases after the effective date of this agreement in the principal of the policy
loans outstanding. The REINSURED shall also be obligated to the CORPORATION for interest paid to the REINSURED after the effective date of this agreement on policy loans, less policy loan interest refunded by the REINSURED after the effective date
of this agreement. 
 ARTICLE XIII 
 CASH SURRENDER VALUES. The CORPORATION shall reimburse the REINSURED for the cash values paid by the REINSURED upon surrender of the policies. 

  
 - 8 -

 ARTICLE XIV 
 ADMINISTRATION OF INSURANCE. The CORPORATION shall have no responsibility or authority to administer the insurance provided by the policies. 

ARTICLE XV 

INSPECTION OF RECORDS. The CORPORATION may inspect the records of the REINSURED pertaining to the policies at any time during the normal business
hours of the REINSURED. 
 ARTICLE XVI 
 OFFSET. The REINSURED or the CORPORATION may offset any balance, whether on account of premiums, commissions, loss or claim expenses due from one party to the other under this agreement.

 ARTICLE XVII 

INSOLVENCY CLAUSE. The attached Insolvency Clause is hereby made a part of this agreement. 

ARTICLE XVIII 

ASSIGNMENTS AND CHANGES OF INTEREST. No assignment or change of the REINSURED’S interest hereunder, whether voluntary or involuntary and
whether by merger or reinsurance of its entire business with another company or otherwise, shall be binding upon the CORPORATION. 
 ARTICLE XIX 
 TERMINATION. The reinsurance afforded by this agreement shall continue
to apply until all of the policies have naturally expired. The REINSURED acknowledges that it does not have the right to recapture the policies from the CORPORATION. 
 IN WITNESS WHEREOF, the parties hereto have caused this agreement to be executed in duplicate. 

  
 - 9 -

  

									
	OLD AMERICAN INSURANCE COMPANY	 		 	EMPLOYERS REASSURANCE CORPORATION
					
	By:	 	 /s/ Stephen D McDaniel
	 		 	By:	 	 /s/ J. D. Maughn

					
	Title:	 	 President
	 		 	Title:	 	 Senior Vice President & Actuary

					
	Date:	 	 5-8-90
	 		 	Date:	 	 May 7, 1990

					
	By:	 	 /s/ Alan P Blackwell
	 		 	By:	 	 /s/ Robert O. Parmley

					
	Title:	 	 Senior V.P. & Chief Actuary
	 		 	Title:	 	 Asst Gen Counsel

					
	Date:	 	 5/8/90
	 		 	Date:	 	 May 7, 1990

 INSOLVENCY CLAUSE 
 The ceding insurer and the reinsurer agree that, in the event of the in-solvency of the ceding insurer, as to all reinsurance made, ceded, renewed or otherwise becoming effective after the effective date
of this agreement, the reinsurance shall be payable by the reinsurer on the basis of the amount of liability of the ceding insurer under the contract or contracts reinsured, without diminution because of the insolvency of the ceding insurer;
furthermore, that such amount shall be paid directly to the ceding insurer or its liquidator, receiver or other statutory successor. 
 It is understood and agreed, however, that the obligations of the ceding company as set forth in the reinsurance contract, including, among others, the duty to investigate, settle and defend all claims
arising under policies with respect to which reinsurance is afforded by this agreement, shall remain unimpaired and unaffected by the insolvency of the ceding insurer and shall be assumed by the liquidator, receiver or statutory successor of the
ceding insurer in the liquidation or receivership proceeding and that such liquidator, receiver or statutory successor shall give written notice to the reinsurer of the pendency of a claim against the ceding insurer on the policy reinsured within a
reasonable time after such claim is filed in the insolvency proceeding and that during the pendency of such claim the reinsurer may investigate such claim and interpose, at its own expense, in the proceeding where such claim is to be adjudicated,
any defense or defenses which it may deem available to the ceding insurer, its liquidator, receiver or statutory successor. The expense thus incurred by the reinsurer shall be chargeable, subject to court approval, against the insolvent ceding
insurer as part of the expense of liquidation to the extent of a proportionate share of the benefit which may accrue to the ceding insurer solely as the result of the defense undertaken or asserted by the reinsurer. 

Where two or more reinsurers are involved in the same claim and a majority in interest elect to interpose a defense to such claim, the
expense shall be apportioned in accordance with the terms of this reinsurance agreement as though such expense had been incurred by the ceding insurer. 
 Nothing hereinabove set forth in this insolvency clause shall in anywise change the relationship or status of the parties hereto, to wit, that of ceding insurer and reinsurer, nor enlarge the obligations
of either party to each other, except as specifically hereinabove provided, to wit, to pay the statutory successor on the basis of the amount of liability of the ceding insurer under the contract or contracts reinsured, rather than on the basis of
the actual amount of loss (dividends) paid by the liquidator, receiver or statutory successor to allowed claimants, nor shall anything in this insolvency clause in any manner create any obligations or establish any 

rights against the reinsurer in favor of any third parties or any persons not parties to this reinsurance contract. 

LIFE (8/88) 

 AMENDMENT NO. 1 
 The Coinsurance Life Reinsurance Agreement of December 1, 1989, between EMPLOYERS REASSURANCE CORPORATION of Overland Park, Kansas and OLD AMERICAN INSURANCE COMPANY of Kansas City, Missouri is
hereby amended as follows: 
 Effective January 1, 2000, the following sentence is added to the third paragraph contained in Article VIII:

 “Actual losses” does not include benefits comprised of cash surrender values. 

In all other respects not inconsistent herewith, said agreement shall remain unchanged. 
 IN WITNESS WHEREOF, the parties hereto have caused this amendment to be executed in duplicate. 
  

									
	OLD AMERICAN INSURANCE COMPANY	 		 	EMPLOYERS REASSURANCE CORPORATION
					
	By:	 	 /s/ Stephen Bader
	 		 	By:	 	 /s/ Robert O Parmley

					
	Title:	 	 Actuary
	 		 	Title:	 	 Second V.P.

					
	Date:	 	 8/23/2002
	 		 	Date:	 	 August 26, 2002Annual Incentive Plan Agreement

 Exhibit 10(k) 
 KANSAS CITY LIFE INSURANCE COMPANY 
 INCENTIVE PLAN 
 2009 

JANUARY 26, 2009 

 KANSAS CITY LIFE 2009 INCENTIVE PLAN 

GENERAL CONSIDERATIONS 

ELIGIBLE EMPLOYEES 
 For
2009, eligible employees for the 2009 Incentive Plan will be the President, CEO and Chairman, (Class I); Vice Chairman of the Board (Class IIA), Senior Vice Presidents (Class IIB); Vice Presidents (Class III); all associates with at least 675
“Hay Points” (Class IV); and all associates with “Hay Points” starting at 534 and ending with 674 (Class V). Class IV includes one (1) OAIC associate and the Chief Pilot. The salaries of all Class I, II, III, IV, and V
participants will total approximately $12.0 million during 2009. Presently there are 89 Class I, II, III, IV and V participants. 

EXCLUSIONS 
 The Plan
does not cover the following employees: 1) employees who would qualify as a Class IV or V participant, who are paid on the DP payline, and who do not have any supervisory responsibilities; 2) Kansas City Life Sales and Marketing employees included
in the Regional Incentive Compensation Program or other field compensation programs; 3) Old American employees included in the Old American Insurance Company Incentive Plan or the Old American Regional Incentive Compensation Program; and, 4) Kansas
City Life Group Department employees included in the Group Sales Incentive Plan. 
 TIMING OF PAYOUT 

It is the objective of the 2009 Incentive Plan to pay out awards after 2009 earnings are released to the public. 

CORPORATE VS INDIVIDUAL AWARDS — ALL CLASSES 
 All plan participants share the same three corporate goals: operating earnings, growth and expense control. With the exception of Class I, all awards include the achievement of two individual goals. The
individual goals are designed for each participant, but should support the overall corporate goals. Individual goals can be shared with other participants when teamwork is necessary to accomplish a shared strategic responsibility. 

  
 1 

 The Class I award is based entirely on the achievement of three corporate goals. 

Class IIA and Group Classes III, IV and V awards are based on the achievement of three corporate goals, three business unit goals and two
individual goals. 
 Class IIB, III, IV, and V awards are based on the achievement of three corporate goals and two individual goals.

 The weighting of awards for corporate versus individual goals differs for the various classes of participants. As an example,
the Class I participant is measured solely (100%) on the achievement of corporate goals while the Class IV and V participants are rewarded with a greater emphasis on achievement of corporate goals than individual goals (i.e., 65% of the award
is based on the achievement of corporate goals while 35% is based on the achievement of individual goals). 
 The following
table outlines the weighting of awards based on the achievement of corporate vs. individual goals for all classes of participants. 
  

									
	 	  	 Corporate/Business

Unit Goals
	  	Individual Goals
	 Class
	  	% Of Total
Award*	 	# Of Goals	  	% Of Total
Award*	 	# Of Goals
	 I
	  	100%	 	3	  	N/A	 	0
	 IIA
	  	45%/40%	 	6	  	15%	 	2
	 IIB
	  	85%	 	3	  	15%	 	2
	 III
	  	75%	 	3	  	25%	 	2
	 III Group
	  	40%/35%	 	6	  	25%	 	2
	 IV
	  	65%	 	3	  	35%	 	2
	 IV Group
	  	35%/30%	 	6	  	35%	 	2
	 V
	  	65%	 	3	  	35%	 	2
	 V Group
	  	35%/30%	 	6	  	35%	 	2

 PLAN ADMINISTRATION
GUIDELINES 
 NEW HIRE 
 An employee hired into an incentive eligible position during the first two quarters of the calendar year will be eligible to participate in the Plan effective the first day of the month following the date
of hire. The employee will receive a prorata award from the Plan for the year in which the participant was hired. An employee hired in the last two quarters of the year will participate in the Plan beginning the following year. 

  
 2 

 PROMOTION FROM NON-INCENTIVE ELIGIBLE POSITION TO INCENTIVE ELIGIBLE POSITION 

An employee promoted during the first two quarters of the calendar year to an incentive eligible position will be eligible to participate
in the Plan effective the first day of the month following the date of promotion. They will receive a prorata award from the Plan for the year in which they were promoted. 
 Any employee promoted to an incentive eligible position in the last two quarters of the year will participate in the Plan beginning the following year. 

CHANGE IN CLASS FROM ONE LEVEL TO ANOTHER 
 Any employee changing from one class to another during the first two quarters of the year in which the Plan is already in place will receive prorated awards based on the full months of participation. Any
employee changing from one class to another during the last two quarters of the year will participate in the new class beginning the following year. 
 TERMINATION DUE TO DEATH, OR RETIREMENT 
 The participant will receive a
prorated award from the Plan for the year in which the event occurred. Awards will be calculated and prorated based on completion of corporate goals and the number of full months of employment during the Incentive Plan year. The determination for
payment of individual goals will be made by the appropriate Senior Vice President or the President and pro-rated in the same manner as the corporate goals. 
 TERMINATION DUE TO DISABILITY 
 The participant will receive a prorated
award from the Plan for the year in which the event occurred based on the number of months the participant was actively at work. Awards will be calculated and prorated based on completion of corporate goals and the number of full months the
participant was actively at work during the Incentive Plan year. The determination for payment of individual goals will be made by the appropriate Senior Vice President or the President and pro-rated in the same manner as the corporate goals.

 TERMINATION FOR ANY OTHER REASON 
 No award will be made from the Plan for the year in which termination occurred. 
 OTHER EVENTS

 Any changes regarding corporate goals, incentive design, and deviations from established guidelines will be made by the
President CEO and Chairman of the Board and the Compensation Committee of the Board. 

  
 3 

 EXHIBIT A 
 Award Matrices 

  
 4 

 CLASS I MATRIX 

(President, CEO and Chairman) 
  

													
	 	  	Threshold	 	 	Target	 	 	Maximum	 
	 Corporate Goals
	  				 				 			
				
	 Goal 1 - Financial
	  	 	14.0	% 	 	 	28.0	% 	 	 	42.0	% 
	 Goal 2 - Growth
	  	 	14.0	% 	 	 	28.0	% 	 	 	42.0	% 
	 Goal 3 - Expense
	  				 	 	14.0	% 	 	 	14.0	% 
	 Total
	  	 	28.0	% 	 	 	70.0	% 	 	 	98.0	% 

 ADDITIONAL CONSIDERATIONS:

  

	*	 No awards if financial results (Operating Earnings) are less than Earnings Trigger. 

	*	 The Financial and Growth goals are pro-rated for results between Threshold and Maximum. 

	*	 The Expense Goal is achieved or not achieved. 

  
 5 

 CLASS IIA MATRIX 

(Vice Chairman of the Board) 
  

													
	 	  	Threshold	 	 	Target	 	 	Maximum	 
	 Corporate Goals
	  				 				 			
	 Goal 1 - Financial
	  	 	3.600	% 	 	 	7.200	% 	 	 	10.800	% 
	 Goal 2 - Growth
	  	 	3.600	% 	 	 	7.200	% 	 	 	10.800	% 
	 Goal 3 - Expense
	  				 	 	3.600	% 	 	 	3.600	% 
	 Corporate Goal Total
	  	 	7.200	% 	 	 	18.000	% 	 	 	25.200	% 
				
	 Old American Goals
	  				 				 			
	 Goal 1 - Financial
	  	 	3.200	% 	 	 	6.400	% 	 	 	9.600	% 
	 Goal 2 - Growth
	  	 	3.200	% 	 	 	6.400	% 	 	 	9.600	% 
	 Goal 3 - Production
	  	 	1.600	% 	 	 	3.200	% 	 	 	4.800	% 
	 Business Unit Goal Total
	  	 	8.00	% 	 	 	16.000	% 	 	 	24.000	% 
				
	 Individual Goals
	  				 				 			
				
	 Individual Goal #1
	  	 	3.000	% 	 	 	3.000	% 	 	 	3.000	% 
	 Individual Goal #2
	  	 	3.000	% 	 	 	3.000	% 	 	 	3.000	% 
	 Individual Goal Total
	  	 	6.000	% 	 	 	6.000	% 	 	 	6.000	% 
	 Total
	  	 	21.200	% 	 	 	40.00	% 	 	 	55.200	% 

 ADDITIONAL CONSIDERATIONS:

  

	*	 No awards if financial results (Operating Earnings) are less than Earnings Trigger. 

	*	 The Financial and Growth goals are pro-rated for results between Threshold and Maximum. 

	*	 The Expense Goal is achieved or not achieved. 

  
 6 

 CLASS IIB MATRIX 

(Senior Vice Presidents) 
  

													
	 	  	Threshold	 	 	Target	 	 	Maximum	 
	 Corporate Goals
	  				 				 			
	 Goal 1 - Financial
	  	 	6.8	% 	 	 	13.6	% 	 	 	20.4	% 
	 Goal 2 - Growth
	  	 	6.8	% 	 	 	13.6	% 	 	 	20.4	% 
	 Goal 3 - Expense
	  				 	 	6.8	% 	 	 	6.8	% 
	 Corporate Goal Total
	  	 	13.6	% 	 	 	34.0	% 	 	 	47.6	% 
	 Individual Goals
	  				 				 			
	 Individual Goal #1
	  	 	3.0	% 	 	 	3.0	% 	 	 	3.0	% 
	 Individual Goal #2
	  	 	3.0	% 	 	 	3.0	% 	 	 	3.0	% 
	 Individual Goal Total
	  	 	6.0	% 	 	 	6.0	% 	 	 	6.0	% 
	 Total
	  	 	19.6	% 	 	 	40.0	% 	 	 	53.6	% 

 ADDITIONAL CONSIDERATIONS:

  

	*	 No awards if financial results (Operating Earnings) are less than Earnings Trigger. 

	*	 The Financial and Growth goals are pro-rated for results between Threshold and Maximum. 

	*	 The Expense Goal is achieved or not achieved. 

  
 7 

 CLASS III MATRIX 

(Vice Presidents) 
  

													
	 	  	Threshold	 	 	Target	 	 	Maximum	 
	 Corporate Goals
	  				 				 			
	 Goal 1 - Financial
	  	 	3.750	% 	 	 	7.500	% 	 	 	11.250	% 
	 Goal 2 - Growth
	  	 	3.750	% 	 	 	7.500	% 	 	 	11.250	% 
	 Goal 3 - Expense
	  				 	 	3.750	% 	 	 	3.750	% 
	 Corporate Goal Total
	  	 	7.500	% 	 	 	18.750	% 	 	 	26.250	% 
	 Individual Goals
	  				 				 			
	 Individual Goal #1
	  	 	3.125	% 	 	 	3.125	% 	 	 	3.125	% 
	 Individual Goal #2
	  	 	3.125	% 	 	 	3.125	% 	 	 	3.125	% 
	 Individual Goal Total
	  	 	6.250	% 	 	 	6.250	% 	 	 	6.250	% 
	 Total
	  	 	13.750	% 	 	 	25.00	% 	 	 	32.500	% 

 ADDITIONAL CONSIDERATIONS:

  

	*	 No awards if financial results (Operating Earnings) are less than Earnings Trigger. 

	*	 The Financial and Growth goals are pro-rated for results between Threshold and Maximum. 

	*	 The Expense Goal is achieved or not achieved. 

  
 8 

 CLASS IV MATRIX 

(Associates With >675 Hay Points) 
  

													
	 	  	Threshold	 	 	Target	 	 	Maximum	 
	 Corporate Goals
	  				 				 			
	 Goal 1 - Financial
	  	 	1.950	% 	 	 	3.900	% 	 	 	5.850	% 
	 Goal 2 - Growth
	  	 	1.950	% 	 	 	3.900	% 	 	 	5.850	% 
	 Goal 3 - Expense
	  				 	 	1.950	% 	 	 	1.950	% 
	 Corporate Goal Total
	  	 	3.900	% 	 	 	9.750	% 	 	 	13.650	% 
	 Individual Goals
	  				 				 			
	 Individual Goal #1
	  	 	2.625	% 	 	 	2.625	% 	 	 	2.625	% 
	 Individual Goal #2
	  	 	2.625	% 	 	 	2.625	% 	 	 	2.625	% 
	 Individual Goal Total
	  	 	5.250	% 	 	 	5.250	% 	 	 	5.250	% 
	 Total
	  	 	9.150	% 	 	 	15.00	% 	 	 	18.900	% 

 ADDITIONAL CONSIDERATIONS:

  

	*	 No awards if financial results (Operating Earnings) are less than Earnings Trigger. 

	*	 The Financial and Growth goals are pro-rated for results between Threshold and Maximum. 

	*	 The Expense Goal is achieved or not achieved. 

  
 9 

 CLASS V MATRIX 

(Associates With Points >533 and <675) 
  

													
	 	  	Threshold	 	 	Target	 	 	Maximum	 
	 Corporate Goals
	  				 				 			
	 Goal 1 - Financial
	  	 	1.30	% 	 	 	2.60	% 	 	 	3.90	% 
	 Goal 2 - Growth
	  	 	1.30	% 	 	 	2.60	% 	 	 	3.90	% 
	 Goal 3 - Expense
	  				 	 	1.30	% 	 	 	1.30	% 
	 Corporate Goal Total
	  	 	2.60	% 	 	 	6.50	% 	 	 	9.10	% 
	 Individual Goals
	  				 				 			
	 Individual Goal #1
	  	 	1.75	% 	 	 	1.75	% 	 	 	1.75	% 
	 Individual Goal #2
	  	 	1.75	% 	 	 	1.75	% 	 	 	1.75	% 
	 Individual Goal Total
	  	 	3.50	% 	 	 	3.50	% 	 	 	3.50	% 
	 Total
	  	 	6.10	% 	 	 	10.00	% 	 	 	12.60	% 

 ADDITIONAL CONSIDERATIONS:

  

	*	 No awards if financial results (Operating Earnings) are less than Earnings Trigger. 

	*	 The Financial and Growth goals are pro-rated for results between Threshold and Maximum. 

	*	 The Expense Goal is achieved or not achieved. 

  
 10 

 EXHIBIT B 
 SUMMARY OF 2009 CORPORATE GOALS 
 Earnings Trigger -
Measured by Operating Earnings on a calendar year basis: $13.0MM 
 Corporate Goals 

 

	I.	 FINANCIAL GOAL: Operating Earnings measured on a calendar year basis 

 

							
		 		 	Target	  	$18.0MM
		 		 	Threshold:	  	$16.0MM
		 		 	Maximum:	  	$20.0MM

 The incentive
plan costs will be excluded from the operating income results for incentive plan purposes. 
  

	II.	 GROWTH GOAL: Life insurance Target Premium 

 

					
		 	Kansas City Life (Counts 80%)
		 	Target:	  	$10,128,166 (5% Increase)
		 	Threshold:	  	$ 9,887,019 (2.5% Increase)
		 	Maximum:	  	$10,369,312 (7.5% Increase)

  

					
		 	GuideOne, ARIC & Other Distribution Partners(Counts 20%)
		 	Target:	  	$1,437,780 (5% Increase)
		 	Threshold:	  	$1,403,547 (2.5% Increase)
		 	Maximum:	  	$1,472,012 (7.5% Increase)

  

	III.	 EXPENSE GOAL: Controllable expenses 

  

									
		 	 Goal:
	  	$78.466 MM* (3% Decrease)	    	g    	  	Final Expense Goal
		 		  		    		  	$78.390-Revised 2/12/2009
		 	 *Actual dollar amount determined when 2008 results are finalized.
	  	 

 The calculation of controllable expenses for incentive plan purposes will exclude the following: 
  

	 	•	 	 Incentive Plan costs; 

  

	 	•	 	 Pension costs; 

  

	 	•	 	 Severance costs; 

  

	 	•	 	 Costs associated with the acquisition of a company or a block of business; 

 

	 	•	 	 Costs associated with implementing a new marketing strategy with significant unplanned financial commitment. This would be subject to
Compensation Committee approval. 

  
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