Document:

exv10w16

 

(COMSCORE
LETTERHEAD)

Exhibit 10.16

December 29,
2003

Ms. Christiana Lin

P.O. Box 11193

Arlington, VA 22210

Dear Chris,

On behalf of ComScore Networks, I am pleased to confirm the details of your return to work on
December 29, 2003, part-time following your maternity leave. As agreed, your hours will include
working in the office during regular business hours Monday through Thursday, on call Friday, and
available nights and weekends for material-passing business issues. You will “split” Monday
holidays with Marisa Terrenzi, Assistant Corporate Counsel. Your total compensation package will be
as follows:

	 	1)	 	A base salary of $4076.92 bi-weekly (equivalent to $106,000 per year.)
	 
	 	2)	 	You waive participation in the health and dental medical benefits.
	 
	 	3)	 	You will be eligible to participate in long term and short term disability and basic life and AD&D insurance provided by comScore.
	 
	 	4)	 	You will continue to be eligible to participate in the 401k Plan.
	 
	 	5)	 	You will be eligible for 12 days of vacation and 4 sick days annually (80% of full-time vacation and sick benefits) earned on an accrual basis.

Our
employment relationship will continue
to be at will, which simply means that either you
or comScore may terminate your employment at any time. In addition, this schedule and compensation
arrangement will be formally reviewed in three months and is subject to change.

We are delighted that you will continue to work with comScore and have high expectations that you
will continue as a significant contributor to our team.

 

 

Please return a signed copy of this letter as soon as possible.

Best Regards,

	 	 	 
	/s/ Debbie Butler
 

Debbie Butler

	 	 
	Vice President, Human Capital
	 	 

ACKNOWLEDGEMENT:

In
response to the changes in employment status please sign one
only.

	 	 	 
	/s/ Christiana Lin
 

	 	I accept the changes as outlined
above as revised.
	 
	 	 
	/s/ December 31, 2003
 

	 	Effective date 
	 
	 	 
	 

	 	I do not accept the changes as outlined.exv10w17

 

Exhibit 10.17

ASSET PURCHASE AGREEMENT

          This
Asset Purchase Agreement, dated as of December 16, 2004 (this
“Agreement”), is made by and among SurveySite Inc., an Ontario corporation (the “Seller”);
954253 Ontario
Inc. (“Jeff Holdco”) an Ontario corporation, Rice and Associates
Advertising Consultants Inc. (“Marshall Holdco”), an Ontario corporation (each, a
“Shareholder” and collectively, the
“Shareholders”);
Jeffrey
Hohner (“Hohner”), and
 Marshall Rice
(“Rice” and Hohner and Rice collectively with the Shareholders, the “Seller
Parties”); and
comScore Networks,
Inc., a Delaware corporation (the
“Parent”) and its
wholly-owned subsidiary comScore Canada, Inc., an Ontario corporation (the “Purchaser”).

Recitals

     A. The Shareholders are the sole shareholders of Seller and Hohner and Rice are each
the sole shareholder of Jeff Holdco and Marshall Holdco, respectively.

     B. The parties wish to provide for the sale of substantially all of the assets of Seller to
Purchaser on the terms set forth in this Agreement.

Agreement

     For good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the parties to this Agreement, intending to be legally bound, agree as
follows:

ARTICLE I

SALE OF ASSETS

     1.1
Sale of Assets. At the Closing (as defined below) Seller shall cause to be sold,
assigned, transferred, conveyed and delivered to Purchaser, good and valid title to the Assets (as
defined below), free of any Encumbrances (as defined in
Section 2.10(a) below), on the terms and
subject to the conditions set forth in this Agreement. For purposes
of this Agreement, “Assets”
shall mean and include: all of the properties, rights, interests and other tangible and intangible
assets of Seller used in, or relating to the operation of, the quantitative and qualitative online
market research business of Seller (the “Business”);
provided, however, that the Assets shall not
include any Excluded Assets (as defined in Section 1.2 below). Without limiting the generality of
the foregoing, the Assets shall include:

          (a) All Accounts Receivable (as defined in Section 2.17(a)) that are less than 65 days
outstanding, notes receivable and other receivables of Seller, all work in progress and cash;

          (b) all equipment, materials, prototypes, tools, supplies, furniture, fixtures, leaseholds
improvements and other tangible assets of Seller used in carrying on the Business as a going
concern
(including, without limitation, the tangible assets identified in Section 2.10 of the Seller
Disclosure
Schedule);

          (c) all advertising and promotional materials owned or possessed by Seller;

 

          (d) all Proprietary Assets (as defined in Section 2.11) and goodwill of Seller
(including, the name “SurveySite Inc.” and variations thereof, the surveysite.com website;
Canadian
trademark applications # 1,234,788 for “SiteRecruit” and #1,234,787 for “SurveySite” and U.S.
registered trademarks #2,141,886 for “SurveySite” and #2,582,888 for “FocusSite — the 5 Day
Focus
Group”; and the Proprietary Assets identified in Section 2.11 of the Seller Disclosure
Schedule) and
the right to carry on the Business in succession to Seller;

          (e) any real property (including buildings, improvements and structures located
thereon) or interests in real property (including leasehold interests, right of way and
easements)
owned, leased or licensed by Seller in connection with the Business, including the real
property
identified on Section 2.10(b) of the Seller Disclosure Schedule;

          (f) all rights of Seller under the Contracts (as defined in Section 2.12) (including, the
Contracts identified in Section 2.12 of the Seller Disclosure Schedule);

          (g) all claims relating to the Business (including, claims for past infringement of
Proprietary Assets) and causes of action of Seller against other Persons (as defined in
Section
2.21 (a)(vi)) relating to the Business (regardless of whether or not such claims and causes
of action
have been asserted by Seller), and all rights of indemnity, warranty rights, rights of
contribution,
rights to refunds, rights of reimbursement and other rights of recovery possessed by Seller
relating to
the Business (regardless of whether such rights are currently exercisable); and

          (h) all books, records, files and data of Seller relating to the Business, including the
Personal Information (as defined in Section 2.24(b) below).

          Notwithstanding anything to the contrary in this Agreement, nothing in this Agreement shall be
construed as an attempt to sell, transfer, convey, assign or deliver any Contract that is by its
terms or at law non-assignable without the consent of the other party thereto and as to which such
consent shall not have been given as of the Closing, provided, however, that upon the receipt by
Purchaser of any such consent, the contract or agreement as to which any such consent relates,
shall, without any further action by Seller or Purchaser, be deemed to have been assigned by Seller
to Purchaser hereunder as of the date of receipt of such consent. Purchaser shall promptly provide
written notice to Seller of receipt of any such consent.

     1.2 Excluded Assets. Seller is not selling, assigning, transferring or conveying to
Purchaser the following assets, rights and properties (collectively, the “Excluded Assets”):

          (a) all cash and cash equivalents, marketable securities and investments, if any, of
Seller to the extent these assets would exceed the Target Net Working Capital (as defined in
Section
1.4);

          (b) all insurance policies and the right to receive insurance recoveries under such
policies;

          (c) all
financial and taxation records of Seller;

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          (d) all extra-provincial, sales, excise or other licenses or registrations, to the
extent
not assignable or transferable, issued to or held by Seller, whether in respect of the
Business or
otherwise;

          (e) refunds in respect of reassessments for Taxes (as defined in Section 2.8(a))
pertaining to the Business or Assets paid prior to Closing to the extent these assets would
exceed the
Target Net Working Capital;

          (f) refundable Taxes;

          (g) amounts owing from any director, officer, former director or officer, shareholder,
employee or any Affiliate (as such term is defined in the Business Corporations Act (Ontario))
to the
Seller;

          (h) Accounts Receivable which are more than sixty five (65) days outstanding;

          (i) Any Personal Information (as defined in Section 2.24(b)) of a member of the Panel
(as defined in Section 2.24(a)) who is under the age of thirteen; and

          (j) Contracts relating to any of the foregoing.

     1.3
Purchase Price.

          (a) Except for the Contingent Consideration (as defined in Section 1.5 below) and subject to
the terms and conditions of this Agreement, the consideration payable for the Assets (the
“Consideration”) shall be paid by Purchaser to the Seller (or such other party as the Seller may
direct) on the Closing Date, and shall be comprised of:

                    (i) an aggregate of 678,172 shares of Common Stock of Parent (“Parent Common Stock”)
which Seller hereby directs Parent to issue to Jeff Holdco and Marshall Holdco in the allocation
that Seller shall provide Parent on or before the Closing Date;

                    (ii) $2,100,000
Canadian Dollars (“CAD”) (the “Cash Consideration”) subject to the
adjustment provisions set forth in Section 1.4 and subject to Section 5.10 regarding satisfaction
of the Bank Loan (as defined in Section 1.3(b)(i)(3)), by delivery of a bank draft or certified
cheque made payable to the Seller or evidence of a wire transfer to an account of the Seller or as
directed by the Seller;

                    (iii) the
Contingent Consideration payable as set forth in Section 1.
5 below; and

                    (iv) the
assumption by Purchaser of the Assumed Liabilities (as defined in Section (1.3)).

          (b) For purposes of this Agreement “Assumed Liabilities” shall mean only the obligations of
Seller under (i) the Contracts but only to the extent such obligations (A) arise after the Closing
Date, (B) do not arise from or relate to any breach, default or violation by Seller of any

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provision of any of such Contracts at or prior to the Closing Date, (C) do not arise from
or relate to any event, circumstance or condition occurring or existing on or prior to the
Closing Date that, with notice or lapse of time, would constitute or result in a breach, default
or violation of any of such Contracts, and (D) are ascertainable solely by reference to the
express terms of such Contracts or as set forth in Section 2.12 of the Seller Disclosure
Schedule; and (ii) Current Liabilities (as defined in Section 1.4) as reflected on the Updated
Current Balance Sheet (as defined in Section 5.13 (a)) and confirmed by the Final Working Capital
Statement (as defined in Section 1.4 (c)); provided, however, that notwithstanding the foregoing,
and notwithstanding anything to the contrary contained in this Agreement, the “Assumed
Liabilities” shall not include, and Purchaser shall not be required to assume or to perform or
discharge any other Liabilities (as defined in Section 2.7 below) that is not specifically
referred to above in this Section 1.3(b)
(“Excluded Liabilities”) including the following:

                    (i) Except to the extent the following Liabilities are Current Liabilities as reflected
on the Updated Current Balance Sheet and confirmed by the Final Working Capital Statement:

                         (1) any Liabilities of Seller for Taxes (as defined in Section 2.8
below), except as set forth in Section 5.6;

                         (2) subject to Section 5.4, any Liabilities of Seller, payable up to
and
including the Closing Date, for or with respect to any employees of the Seller, including,
without limitation, any Liabilities pursuant to any compensation, collective bargaining, pension,
retirement, severance, termination, or other benefit plan, agreement, or arrangement payable or
any Liabilities for severance or other arrangement payable to any employee of Seller who elects
not to accept Purchaser’s offer of employment;

                         (3) any Liabilities of Seller with respect to any notes payable and
other
indebtedness of Seller, including (i) the note payable to Hohner disclosed on the Seller
Financials (as defined in Section 2.6); and (ii) the loan agreement dated August 13, 2004 between
the Seller and Toronto-Dominion Bank (the “Bank Loan”); and

                    (ii) any Liabilities of Seller under any Environmental Law (as defined in Section 2.19
below);

          (c) Any Liabilities of Seller to any member of one of Seller’s survey panels incurred prior to
the Closing Date or arising as a result of the actions, inactions or requests of Seller prior to
the Closing Date, including Liabilities for the payment of money or other incentives to such panel
members or violations of Law (as defined in Section 2.14) including all Laws relating, in full or
in  part, to the protection of personally identifiable information;

     1.4 Adjustment Amount.

          (a) The parties agree that the Cash Consideration was determined as if the net working
capital of Seller was $750,000 at the close of business on the Closing Date (the “Target Net
Working Capital”). The parties agree that the estimate of net working capital at the close of
business shall be the number reflected on the draft estimate net working capital statement
delivered

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by Seller at Closing pursuant to Section 5.13(a)) below (the “Estimated Net Working
Capital”). If the Target Net Working Capital exceeds the Estimated Net Working Capital, then the
Cash Consideration to be paid at Closing by Purchaser to Seller shall be reduced by the amount
equal to the difference between the Target Net Working Capital and the Estimated Net Working
Capital.

     (b) The parties agree to make a subsequent adjustment to the consideration upon the
Adjustment Date (as defined in Section 1.4(c) below) to reflect the actual net working capital
of Seller on the Closing Date (the “Actual Net Working Capital”), as shown on the Final Working
Capital Statement (as defined in Section 1.4(c) below), as follows:

                    (i) If the Cash Consideration was adjusted pursuant to Section 1.4(a) above at Closing
and (A) the Actual Net Working Capital exceeds the Estimated Net Working Capital, then Purchaser
shall pay to Seller within five business days of the Adjustment Date (as defined in Section
1.4(c)), the difference between the Actual Net Working Capital and the Estimated Net Working
Capital; or (B) if the Estimated Net Working Capital exceeds the Actual Net Working Capital,
then Seller shall pay to Purchaser within five business days of the Adjustment Date the
difference between the Estimated Net Working Capital and the Actual Net Working Capital; and

                    (ii) If the Cash Consideration was not adjusted pursuant to Section 1.4(a) above at
Closing because the Estimated Net Working Capital was equal to the Target Net Working Capital,
and (A) the Actual Net Working Capital exceeds the Target Net Working Capital, then Purchaser
shall pay to Seller within five business days of the Adjustment Date, the difference between the
Actual Net Working Capital and the Target Net Working Capital; or (B) if the Target Net Working
Capital exceeds the Actual Net Working Capital, then Seller shall pay to Purchaser within five
business days of the Adjustment Date the difference between the Target Net Working Capital and
the Actual Net Working Capital.

                    (iii) For purposes of this Agreement, “Actual Net Working Capital” shall mean the
Current Assets of the-Seller on the Closing Date minus all Current Liabilities of the Seller
on the Closing Date, calculated in accordance with GAAP (as defined in Section 2.6 below),
applied on a consistent basis with the Seller Financials (as defined in Section 2.6 below). The
term “Current Assets” means the total current assets of Seller, including cash and cash equivalents, Accounts
Receivable, work in progress (including the work in progress set out in Section 2.17(c) of
the Seller Disclosure Schedule) inventories and prepaid expenses and deposits calculated in
accordance with GAAP, applied on a consistent basis with the Seller Financials; provided
that the Actual Net Working Capital calculation shall not include any Account Receivables
which are more than 65 days overdue; and the term “Current Liabilities” means the total
current liabilities of Seller, including
accounts payable and other accrued expenses and deferred revenue of
Seller (including deferred
revenue set out in Section 2.17(c) of the Seller Disclosure Schedule), in each case calculated in
accordance with GAAP, applied on a consistent basis with the Seller Financials. If Purchaser or
Parent pays any Current Liability listed on the Updated Current Balance Sheet (as defined in
Section 5.13(a) below) during the Review Period (as defined below), such Current Liability shall
be deemed to be included on the Final Working Capital Statement.

          (c) During the 65 day period after the Closing Date (the “Review Period”), Parent
will prepare and submit to Seller a draft of the Actual Net Working Capital, such amount to be
based

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on the Updated Current Balance Sheet, and setting forth all assets and liabilities of Seller
which are required to be reflected thereon in accordance with GAAP applied on a basis consistent
with the Seller Financials (the “Draft Working Capital Statement”). Parent shall furnish Seller
with all information and explanations which it may reasonably request for the purpose of reviewing
Parent’s preparation of the Draft Working Capital Statement until the Draft Working Capital
Statement is finalized in accordance with this
Section 1.4(c), including access to all current
working files, tax files, permanent files, and other documents relating to the calculation of the
Draft Working Capital Statement. The Draft Working Capital Statement shall become final and binding
on the parties (the “Final Working Capital Statement” and such date referred to herein as the
 “Adjustment Date”) upon the earliest of (i) the expiration of the 15 calendar day period
immediately following delivery of the Draft Working Capital Statement within which Seller may
notify Parent of any objections thereto if no notice of objection has been given, (ii) agreement
between Seller and Parent that the Draft Working Capital Statement, together with any modifications
thereto agreed between Seller and Parent in writing, constitutes the Final Working Capital
Statement and (iii) the date of a binding arbitration order pursuant to Section 7.9 below with
respect to the Final Working Capital Statement; provided that neither party may initiate
arbitration until such party provides the other party with thirty (30) days prior notice and within
that notice period the parties make a good faith effort to resolve the dispute amongst themselves.

          (d) Purchaser shall assume the Liability for Current Liabilities as reflected on the Updated
Current Balance Sheet, as confirmed by the calculation of Actual Net Working Capital.

     1.5
Contingent Consideration.

          (a) On
the one year anniversary following the Closing Date (the “Anniversary
Date”), $100,000 CAD shall be payable to Seller if the gross revenues derived from the
Business
during the one year period following the Closing Date, calculated in accordance with GAAP on a
basis consistent with the Seller Financials, equal or exceed
$5,000,000 CAD (the “Year One
Criteria”).

          (b) On the one year anniversary following the Anniversary Date, $50,000 CAD shall
be payable to Seller if the gross revenues derived from the Business during the one year
period
following the Anniversary Date, calculated in accordance with GAAP on a basis consistent with
the
Seller Financials, equal or exceed $6,000,000 CAD (the “Year Two Criteria” and, collectively
with
the Year One Criteria, the “Performance Criteria”).

          (c) The Performance Criteria shall be subject to review and, if mutually agreed,
adjusted as set forth in writing by Purchaser and Seller twelve (12) months following the
Closing Date.

     1.6 Stock Options for Designated
Employees and Other Seller Employees.
Subject to
compliance with applicable Laws, within thirty (30) days of Closing, Parent will grant options
to purchase up to 400,000 shares of Parent Common Stock (the “Option Shares”) to the Designated
Employees, other employees and independent contractors (who are natural persons) of Seller to
the extent each such employee accepts Purchaser’s offer of employment or each such independent
 contractor enters into a contracting agreement with Purchaser, in the amounts set forth on
Exhibit A

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hereto, subject to the terms and conditions of Parent’s stock
option plan attached hereto as
Exhibit B (the “Stock Option
Plan”) and related stock option agreement (a form of which has been
previously provided to Seller by Parent) and at an exercise price equal to the fair market value of
such stock on the date of grant, as determined in good faith by Parent’s Board of Directors, in its
sole discretion. The shares governed by such options shall vest in equal monthly installments over
four (4) years, beginning one month after the optionee’s employment start date (e.g., l/48th of the
option shares shall vest two months after the optionee’s employment start), provided that the
optionee is still employed by Purchaser on such vesting dates.

     1.7
 Allocation. The Consideration set forth in Section 1.3(a) shall be allocated among
the Assets as set forth in Exhibit C. Neither Purchaser, Seller nor any Selling Party shall file
any Tax
Return (as defined in Section 2.8(a)(ii) below) or other document with, or make any statement
or
declaration to, any Governmental Entity (as defined in Section 2.5 below) that is inconsistent
with
such allocation.

     1.8
Closing.

          (a) The
 closing of the sale of the Assets to Purchaser (the “Closing”) will take place
at the offices of Goodmans LLP, Suite 2400, 250 Yonge Street,
Toronto, on December 31, 2004,
unless Seller and Purchaser agree otherwise (the “Closing Date”).

          (b) Subject to the terms and conditions hereof, at the Closing:

                    (i)
Seller will execute and deliver to Purchaser such bills of sale,
endorsements, assignments, consents, approvals, waivers and other documents as may (in the
reasonable judgment of Purchaser or its counsel) be necessary or appropriate to assign, convey,
transfer and deliver to Purchaser good and valid title to the Assets free of any Encumbrances
subject to Sections 5.10 and 5.11;

                    (ii)
Purchaser will deliver an assumption agreement to evidence assumption of
Assumed Liabilities;

                    (iii)
Purchaser and Parent will have received evidence that, in respect of the purchase
and sale of the Assets under this Agreement, Seller has complied with the requirements of (A) the
Bulk Sales Act (Ontario) and any other applicable provincial or territorial bulk sales legislation
and (B) Section 6 of the Retail Sales Tax Act (Ontario) and any equivalent or corresponding
provision under any other applicable provincial or territorial tax legislation. Seller
shall provide Purchaser and Parent with an accurate and complete listing of all trade creditors,
amounts owed as of the Closing Date, and payment remittal information
(the “Bulk Transfer Creditor
Listing”). To effect such compliance with the Bulk Sales Act (Ontario), Purchaser shall not require
Seller to direct out of the Cash Consideration payment for claims of unsecured creditors to the
extent such claims are Assumed Liabilities;

                    (iv)
Seller will deliver to Purchaser the Seller Authorizations set forth
in Section 2.15 of the Seller Disclosure Schedule;

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       (v) Parent will have made an offer of employment to each Employee (as defined in
Section 2.21 (a)) in accordance with
Section 5.4;

             
       (vi) Seller and the Seller Parties will have executed and delivered a noncompetition
agreement substantially in the form attached hereto as
Exhibit D (the “Noncompetition
Agreement”).

            
        (vii) Hohner and Purchaser will have executed and delivered the employment
agreement, in substantially the form attached hereto as
Exhibit E (the “Hohner Employment
Agreement”);

             
       (viii) Parent and each Shareholder will have executed and delivered the restricted stock
agreement (which includes a put right), in substantially the form attached hereto as Exhibit F (the
 “Restricted Stock Agreement”);

             
       (ix) Seller will have released any Employees to be employed by Purchaser from and after
the Closing from any confidentiality and noncompetition agreements with Seller except to the extent
that these have been assigned to Purchaser, and only to the extent that such Employee is employed
by Purchaser;

                    (x) Each of the employees and independent contractors of Seller listed on Exhibit G hereto
(the “Designated Employees”), shall have been offered employment or consulting arrangements with
Purchaser, and each of the Key Members (as identified in
Exhibit G) and a majority of the
Management Team (as identified in Exhibit G) will have entered into employment or consulting
arrangements with Purchaser, shall have agreed to be employees of, or consultants to Purchaser and
shall be employees or independent contractors of Seller immediately prior to the Closing Date;

                    (xi) Each Designated Employee will have entered into Purchaser’s standard nondisclosure
and assignment of invention, and non-competition agreement, in substantially the form attached
hereto as Exhibit H;

                    (xii) Seller will deliver to Parent and Purchaser a satisfactory Certificate of Status
from the Ministry of Consumer and Business Services, dated not more than five business days prior
to the Closing Date;

                    (xiii) Seller will deliver to Parent and Purchaser a certificate of the Secretary of
Seller, in the form attached hereto as Exhibit 1.1, certifying as to certain corporate matters,
together with all attachments thereto, including a certified copy of a special resolution of the
Shareholders authorizing the execution, delivery and completion of this Agreement;

             
       (xiv) Jeff Holdco and
Marshall Holdco will each deliver to Parent and Purchaser a
certificate of the Secretary of each such entity, in the forms attached hereto as Exhibit
1.2, Exhibit 1.3, certifying as to certain corporate matters, together with all
attachments thereto.

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                    (xv) Seller will have delivered to Purchaser and Parent 2004 financial statements
and financial statements for year to date as of December 13, 2004 and written certification by
the President of Seller reflecting that earnings before interest, tax depreciation and
amortization, calculated in the same way, using the same accounting principles, practices,
methodologies and policies, as used by Seller in preparing the Seller Financials, was a minimum
of ($311,719) CAD and $504,701 CAD, respectively, with adjustments as mutually agreed to by
Seller and Parent;

                    (xvi) Subject
to Section 5.12, Seller will obtain the consent of the other party to
Contracts listed in Section 2.12 to the Seller Disclosure Schedule that require such consent to
assign such Contracts to Purchaser including the master services agreement with Microsoft;

                    (xvii) Seller will deliver to Purchaser and Parent the consent of the landlord to the
assignment of the lease listed in Section 2.10(b) of the Seller Disclosure Schedule to
Purchaser and an estoppel certificate or other confirmation that the lease is in good standing;

                    (xviii) Seller will deliver to Purchaser and Parent a release and discharge of any
Encumbrance affecting or related to the Assets, including the Dell Computers security interest
provided that the release of the security interest held by Toronto-Dominion Bank shall be
governed by Section 5.10 below;

                    (xix) Seller and the Selling Parties will deliver to Parent and Purchaser the Seller
Closing Certificate (as defined in Section 1.9(a) below).

                    (xx) Parent will have delivered to Seller financial statements for the calendar
year 2003 and for the period January 1, 2004 through October 31, 2004;

                    (xxi) Parent and Purchaser will deliver to Seller (A) a copy of the certificate of
incorporation including all amendments thereto, for Purchaser; and (B) a Certificate of Status
from the Ministry of Consumer and Business Services, dated not more than five business days
prior to the Closing Date;

                    (xxii) Parent and Purchaser will deliver to Seller (A) a copy of the certificate of
incorporation including all amendments thereto, for Parent, certified by the Secretary of State
of the State of Delaware; and (B) a certificate, dated not more than five business days prior to
the Closing Date, from the Secretary of State of the State of Delaware to the effect that Parent
is in good standing in such jurisdiction;

                    (xxiii)
Parent and Purchaser will deliver to Seller Certification of the
Secretaries of the Parent and Purchaser, in the forms attached hereto
as Exhibit J and Exhibit K
respectively, certifying as to certain corporate matters, together with all attachments thereto
including a certified copy of a directors’ resolution of each of the Parent and Purchaser
authorizing the execution, delivery and completion of this Agreement and the issuance of the
Parent Common Stock to the Seller;

             
       (xxiv) Purchaser and Parent will deliver to Seller and the Seller Parties the
Parent Closing Certificate (as defined in Section 1.10(a)
below);

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                    (xxv) Subject to Section 5. 14, Parent will issue a stock certificate in accordance
with Section 1.3(a)(i) above to Seller;

                    (xxvi) Purchaser will pay off the Bank Loan from the Cash Consideration in accordance with
Section 5.10 and will pay the remaining Cash Consideration set forth in Section 1.3(a)(ii) above to
Seller by wire transfer of immediately available funds to the bank account of Seller’s
Attorney-At-Law described on Exhibit L;

             
       (xxvii) Subject to
Section 5.11, all consents, waivers, approvals, orders or
authorizations of, or registrations, declarations or filings with, any Governmental Entity or any
third party, including a party to any agreement with Seller, required in connection with the
completion of any of the transactions contemplated by this Agreement or the Related Agreements (as
such term is defined in Section 2.3(ii)), the execution of this Agreement, the Closing or the
performance of any of the terms and conditions hereof shall have been obtained, made and complied
with on or before Closing; and

                    (xxviii) In accordance with Section 5.10, Seller shall deliver to Purchaser (A) a pay off
letter as of December 31, 2004 issued by Toronto-Dominion Bank providing the amount necessary to
satisfy the Bank Loan and (B) wire instructions provided by Toronto-Dominion Bank.

                    (xxix) Subject
to Section 5.11, Seller shall deliver to Purchaser evidence that the Seller
has (A) amended its privacy policy to contemplate the transfer of Personal Information (as such
term is defined in Section 2.24(b)) and (B) emailed the members of its Panel (as defined in Section
2.24(a)) to inform them of such amendment and their right to unsubscribe from the Panel.

     1.9 Parent and Purchaser’s
Conditions Precedent.

          (a) The obligations of Purchaser and Parent to complete the purchase of the Assets under this
Agreement is subject to satisfaction of, or compliance with, at or before the Closing Date, each of
the following conditions precedent (each of which is acknowledged to be inserted for the exclusive
benefit of Purchaser and Parent and may be waived in writing by them in whole or in part):

                      (i) All of the representations and warranties of Seller and each Seller
 Party made in or pursuant to this Agreement shall be true and correct at the Closing Date and with
the same effect as if made at and as of the Closing Date, without giving effect to any supplement
to the Seller Disclosure Schedule and Purchaser and Parent shall have received a certificate, in
the form attached hereto as Exhibit M, of Seller and the Seller Parties confirming the truth and
correctness of the representations and warranties of Seller and the
Seller Parties (the “Seller
Closing Certificate”).

                      (ii) Seller and the Seller Parties shall have performed or complied with, in all respects,
all its obligations, covenants and agreements under this Agreement, including all of the
obligations set forth in Section 1.8(b) above applicable to Seller and each Seller Party.

                      (iii) There shall be no injunction or restraining order issued preventing, and no pending
or threatened Claim against any party hereto by any Person, for the purpose of enjoining or
preventing the consummation of the transactions contemplated in this Agreement or otherwise

 -10- 

 

claiming that this Agreement or the consummation of such transactions is improper or
would give rise to proceedings under any Laws.

                      (iv) No material damage by fire or other hazard to the Assets shall have occurred
prior to the Closing Date.

                      (v) No Laws shall have been enacted, introduced or announced which may materially and
adversely affect the Business.

                      (vi) There shall be no Material Adverse Effect (as defined in the
introductory paragraphs of Article II) since the date of this Agreement.

          (b) If any of the foregoing conditions in this Section 1.9 has not been fulfilled by
Closing, Purchaser and Parent may terminate this Agreement by written notice to Seller, in
which event Purchaser and Parent are released from all obligations under this Agreement
without penalty. Purchaser and Parent may waive compliance with any condition in whole or in
part if they so elect in their sole discretion, without prejudice to their rights of
termination in the event of non-fulfillment of any other condition, in whole or in part, or to
their rights to recover damages for breach of any representation, warranty, covenant or
condition contained in this Agreement.

     1.10 Seller’s Conditions Precedent.

          (a) The obligations of Seller and the Seller Parties to complete the sale of the Assets
under this Agreement is subject to satisfaction of, or compliance with, at or before the
Closing Date, each of the following conditions precedent (each of which is acknowledged to be
inserted for the exclusive benefit of Seller and the Seller Parties and may be waived in
writing by them in whole or in part):

                    (i) All of the representations and warranties of Parent and Purchaser made in or
pursuant to this Agreement shall be true and correct at the Closing Date and with the same
effect as if made at and as of the Closing Date, without giving effect to any supplement to
the Parent Disclosure Schedule and Seller and the Seller Parties shall have received a
certificate of Parent and Purchasers, in the form attached hereto as Exhibit N, confirming the
truth and correctness of the representations and warranties of Parent and Purchaser (the
“Parent Closing Certificate”).

                    (ii) Parent and Purchaser shall have performed or complied with, in all
respects, all its obligations, covenants and agreements under this Agreement, including all of
the
obligations set forth in Section 1.8(b) above applicable to Parent and Purchaser.

                    (iii) There shall be no injunction or restraining order issued preventing, and no
pending or threatened Claim against any party hereto by any Person, for the purpose of
enjoining or preventing the consummation of the transactions contemplated in this Agreement or
otherwise claiming that this Agreement or the consummation of such transactions is improper or
would give rise to proceedings under any Laws.

                    (iv) There shall be no Parent Material Adverse Effect (as defined in the
introductory paragraphs of Article IV) since the date of this Agreement.

 -11- 

 

          (b) If any of the foregoing conditions in this Section 1.10 has not been fulfilled by Closing,
Seller may terminate this Agreement by written notice to Parent, in which event Seller and the
Seller Parties are released from all obligations under this Agreement without penalty. Seller and
the Seller Parties may waive compliance with any condition in whole or in part if they so elect in
their sole discretion, without prejudice to their rights of termination in the event of
non-fulfillment of any other condition, in whole or in part, or to their rights to recover damages
for breach of any representation, warranty, covenant or condition contained in this Agreement.

ARTICLE II

REPRESENTATIONS AND WARRANTIES OF

SELLER AND THE SELLER PARTIES

     For purposes of these representations and warranties, the expression, “to the best of the
Seller’s Knowledge”, “to the Knowledge of the Seller” or similar expressions means the actual
knowledge of Jeff Hohner or shall mean the constructive knowledge that Jeff Hohner would have had
after making due inquiry regarding the relevant matter regardless of whether he made such inquiry,
and the expression “to the best of the Seller Party’s Knowledge”, “to the Knowledge of the Seller
Party” or similar expressions means the actual knowledge of that Seller Party or shall mean the
constructive knowledge that the Seller Party would have had after making due inquiry regarding the
relevant matter regardless of whether he made such inquiry. For the purposes of this Article II,
“Material Adverse Effect” shall mean a material adverse effect on the Business, Assets, condition
(financial or otherwise), prospects or results of operations of Seller.

     The Seller and each Seller Party hereby jointly and severally represent and warrant to Parent
and Purchaser, subject to such exceptions as are specifically disclosed in the disclosure schedule
(referencing the appropriate section and paragraph numbers) supplied by Seller and the Seller
Parties to Parent and Purchaser (the “Seller Disclosure Schedule”) and dated as of the date hereof,
that on the date hereof and as of the Closing Date as though made at the Closing Date, as follows
(except that the representations and warranties made as of a specified date will be true and
correct as of such date):

     2.1 Organization and Qualification of Seller; Residence of Seller. Seller is a
corporation duly
organized, validly existing and in good standing under the laws of the Province of Ontario,
Canada.
Seller has the corporate power to own, use, license and lease its properties and assets, and
to carry on
its business as presently conducted. Seller is duly qualified to do business and in good
standing as
an extra-provincial or foreign corporation in each jurisdiction described in Section 2.1 of
the Seller
Disclosure Schedule in which the failure to be so qualified would have a Material Adverse
Effect.
Seller has delivered a true and complete copy of its Articles of Incorporation and By-laws,
each as
amended to date, to Parent. The operations now being conducted by Seller are not now and have
never been conducted by Seller under any other name. Seller is not a non-resident of Canada
for the
purposes of the Income Tax Act (Canada).

     2.2 Subsidiaries. Seller does not have and has never had any subsidiaries or
Affiliates and
does not otherwise own and has never otherwise owned any shares of capital stock or any
interest in,

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or control, directly or indirectly, any other corporation, partnership, association, joint venture
or other business.

     2.3 Authority

                    (i) All corporate action required to be taken by the board of directors and stockholders
of Seller in order to authorize Seller to enter into the Agreement and any Related Agreements (as
defined in Section 2.3(ii)) and to transfer the Assets at the Closing has been taken. All action on
the part of the officers of Seller necessary for the execution and delivery of the Agreement and
any Related Agreements (as defined in Section 2.3(ii)), the performance of all obligations of
Seller under the Agreement and any Related Agreements to be performed as of the Closing, and the
delivery of the Assets has been taken. The Agreement and any Related Agreements, when executed and
delivered by Seller, shall constitute valid and legally binding obligations of Seller enforceable
against Seller in accordance with their respective terms except (i) as limited by applicable
bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance or other Laws of general
application relating to or affecting the enforcement of creditors’ rights generally, or (ii) as
limited by Laws relating to the availability of specific performance, injunctive reliefer or other
equitable remedies; or (iii) as limited by the Limitations Act, 2002 (Ontario).

                    (ii) All corporate action required to be taken by the board of directors of each Seller
Party in order to authorize the Seller Party to enter into the Agreement and any Related Agreements
and to transfer the Assets at the Closing has been taken. All action on the part of the officers of
each Seller Party necessary for the execution and delivery of the Agreement and any Related
Agreements, the performance of all obligations of each Seller Party under the Agreement and any
Related Agreements to be performed as of the Closing, and the delivery of the Assets has been
taken. The Agreement and any Related Agreements, when executed and delivered by the Seller Party,
shall constitute valid and legally binding obligations of the Seller Party enforceable against that
Seller Party in accordance with their respective terms except (i) as limited by applicable
bankruptcy, insolvency, reorganization, moratorium, fraudulent
conveyance on other Laws of general
application relating to or affecting the enforcement of creditors’ rights generally, or (ii) as
limited by Laws relating to the availability of specific performance,
injunctive relief or other
equitable remedies; or (iii) as limited by the Limitations Act, 2002 (Ontario). The “Related
Agreements” shall mean all such ancillary agreements to be executed and delivered in connection
with the transactions contemplated hereby, including, without limitation, the Noncompetition
Agreement, the Hohner Employment Agreement and the Restricted Stock Agreement.

     2.4 No Conflict. Except as set forth in the Seller Disclosure Schedule, the execution and
delivery of this Agreement and any Related Agreements to which seller or any Seller Party is
a party
do not, and, the consummation of the transactions contemplated hereby and thereby will not,
conflict
with, or result in any violation of, or default under (with or without notice or lapse of
time, or both),
or give rise to a right of termination, cancellation, modification or acceleration of any
obligation-or
loss of any-benefit under (i) any provision of the Articles of Incorporation and By-laws of
Seller and
each Seller Party, (ii) any mortgage, indenture, lease, contract or other agreement or
instrument,
permit, concession,’franchise or license to which Seller, a Seller Party or any of their
properties or
assets are subject, or (iii) any Law applicable to Seller, a Seller Party or their respective
properties or
assets’(any such event, a “Conflict”), that has had or would have a Material Adverse Effect.

 -13- 

 

     2.5 Consents. Except as set forth in the Seller Disclosure Schedule or as set
forth in Section
5.11, no consent, waiver, approval, order or authorization of, or registration, declaration or
filing
with, any court, administrative agency or commission or other federal, state, provincial,
county, local
or other foreign governmental authority, instrumentality, agency or commission (“Governmental
Entity”) or any third party, including a party to any agreement with Seller (so as not to
trigger any
Conflict), is required by or with respect to Seller in connection with the execution and
delivery of
this Agreement and any Related Agreements to which Seller is a party or the consummation of
the
transactions contemplated hereby and thereby.

     2.6 Seller Financial Statements. Section 2.6 of Seller Disclosure Schedule sets forth
(i) Seller’s balance sheet as of May 31,2004 and the related statement of income for the
twelve
month period then ended prepared on a review engagement basis; (ii) Seller’s unaudited balance
sheet as of December 13, 2004 (the “Current Balance Sheet”) and the related unaudited statement
of income for the period June 2004 through December 13, 2004 ((i) and (ii) collectively, the
“Seller
Financials”); and (iii) a reasonable estimate of the Estimated Net Working Capital statement
as of
the Closing Date based on the Seller Financials. The Seller Financials are true and correct in
all
material respects, present fairly the financial condition and operating results of Seller, and
have been
prepared in accordance with Canadian generally accepted accounting principles (“GAAP”).

     2.7 No Undisclosed Liabilities. Seller does not have any liability, indebtedness,
obligation,
expense, claim, deficiency, guaranty or endorsement of any type, whether accrued, absolute,
contingent, matured, unmatured or other (whether or not required to be reflected in financial
statements in accordance with GAAP (the “Liabilities”), which will result in an Encumbrance on
the Assets.

     2.8 Tax Matters.

          (a) Definition of Taxes. For the purposes of this Agreement,

                    (i) “Tax” or collectively
“Taxes” includes any taxes, duties, fees,
premiums, assessments, imposts, levies and other charges of any kind whatsoever imposed by any
Governmental Entity, including all interest, penalties, fines, additions to tax or other additional
amounts imposed by any Governmental Entity in respect thereof, and including those levied on, or
measured by, or referred to as, income, gross receipts, profits, capital, transfer, land transfer,
sales, goods and services, harmonized sales, use, value-added, excise, stamp, withholding,
business, franchising, property, development, occupancy, employer health, payroll, employment,
health, social services, education and social security taxes, all surtaxes, all customs duties and
import and export taxes, countervail and anti-dumping, all license, franchise and registration fees
and all employment insurance, health insurance and Canada, Québec and other government pension plan
premiums or contributions.; and

                    (ii) “Tax
Returns” includes all returns, reports, declarations, elections,
notices, filings, forms, statements and other documents (whether in tangible, electronic or other
form) and including any amendments, schedules, attachments, supplements, appendices and exhibits
thereto, made, prepared, filed or required to be made, prepared or filed by Law in respect of
Taxes.

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          (b) There has been no failure of Seller to duly and timely pay all Taxes, including all installments on account of Taxes for the current year, that are due and payable by it.

          (c) There are no proceedings, investigations, audits or Claims (as defined herein) now
pending or to the best of the Seller’s Knowledge, threatened against Seller in respect of
any Taxes,
and there are no matters under discussion, audit or appeal with any Governmental Entity
relating to
Taxes, which will result in an Encumbrance on the Assets. For the purposes of this
Agreement,
“Claims” shall mean claims, demands, actions, suits, causes of action, assessments or
reassessments,
charges, judgments, debts, liabilities, expenses, costs, damages or losses, including
loss of value,
professional fees and all costs incurred in investigating or pursuing any of the
foregoing or any
proceeding relating to any of the foregoing.

          (d) Seller has duly and timely withheld all Taxes and other amounts required by Law
to be withheld by it (including Taxes and other amounts required to be withheld by it in
respect of
any amount paid or credited or deemed to be paid or credited by it to or for the account
or benefit of
any Person, including any Employees, officers or directors and any non-resident Person),
and has
duly and timely remitted to the appropriate Governmental Entity such Taxes and other
amounts
required by Law to be remitted by it.

          (e) Seller has duly and timely collected all amounts on account of any sales or
transfer taxes, including goods and services, harmonized sales and provincial or
territorial sales
taxes, required by Law to be collected by it and has duly and timely remitted to the
appropriate
Governmental Entity any such amounts required by Law to be remitted by it.

     2.9 Restrictions on Business Activities. There is no agreement (non-compete or
otherwise),
commitment, judgment, injunction, order or decree to which Seller is a party or otherwise
binding
upon Seller which has or may have the effect of prohibiting or materially impairing any
business
practice of Seller, any acquisition of property (tangible or intangible) by Seller or the
conduct of
business by Seller. Without limiting the foregoing, Seller has not entered into any
agreement under
which Seller is restricted from selling, licensing or otherwise distributing any of its
technology or
products to or providing services to, customers or potential customers or any class of
customers, in
any geographic area, during any period of time or in any segment of the market.

     2.10 Title of Properties; Absence of Encumbrances; Sufficiency of Assets.

          (a) For the purposes of this Agreement, “Encumbrance,” or collectively
“Encumbrances,” shall mean any lien, pledge, hypothecation, charge, mortgage, security
interest,
encumbrance, claim, infringement, interference, option, right of first refusal, preemptive
right,
community property interest or restriction of any nature (including any restriction on the voting
of
any security, any restriction on the transfer of any security or other asset, any restriction
on the receipt of income derived from any asset, any restriction on the use of any asset and
any restriction on the possession, exercise or transfer of any other attribute of ownership of
any asset), except as set forth in the Articles of Incorporation of the Seller.

          (b) Seller owns no real property, nor has it ever owned any real property. Section
2.10(b) of Seller Disclosure Schedule sets forth a list of all real property currently
leased by Seller

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relating to the Business, the name of the lessor, the date of the lease and each amendment
thereto and, with respect to any current lease, the aggregate annual rental and/or other fees
payable under any such lease. All such current leases are in full force and effect, are valid and
effective in accordance with their respective terms, and there is not, under any of such leases,
any existing default or event of default (or event which with notice or lapse of time, or both,
would constitute a default). All of the real property currently leased by Seller is in good
operating condition and repair, is maintained in a manner consistent with standards generally
followed with respect to similar properties, and is otherwise suitable for the conduct of the
business as presently conducted.

          (c) Except as set forth in the Seller Disclosure Schedule, Seller has good and valid
title to, or, in the case of leased properties and assets, valid leasehold interests in, all
of the Assets,
free and clear of any Encumbrances, except as reflected in the Current Balance Sheet and
except for
Encumbrances for Taxes not yet due and payable and such imperfections of title and
Encumbrances,
if any, which, individually or in the aggregate, are not material in character, amount or
extent, and
which do not detract from the value, or interfere with the present use, of the property
subject thereto
or affected thereby.

          (d) Section 2.10(d) of Seller Disclosure Schedule lists all material items of equipment
owned or leased by Seller relating to the Business (the “Equipment”) and such Equipment is
(i) sufficient for the conduct of the Business of Seller as currently conducted and (ii) in
good operating condition, regularly and properly maintained, subject to normal wear and tear.

          (e) The Assets (i) constitute all of the assets, tangible and intangible, of any nature
whatsoever, necessary to operate Seller’s Business in the manner presently operated by Seller
and
(ii) include all of the operating assets of Seller.

     2.11 Proprietary Assets.

          (a) For the purposes of this Agreement,

                    (i) “Intellectual Property” shall mean all intellectual property rights,
whether registered or not, owned or used or held by Seller for use in, or relating to the operation
of, the Business including Seller’s Recruitment Technology, Survey Engine, Online Charts, Auto
Mailer, Mass Mailing, XML Web Service, FocusSite Technology, Data Management Tools and Web Panel
Management Tools described on Section 2.11(a)(i) of the Seller Disclosure Schedule as well as all
(A) issued patents, inventions, pending applications for patents, and patents which may be issued
from current applications (including divisionals, reissues, renewals, re-examinations,
continuations, continuations in part and extensions; (B) trade-marks, trade-names, brands, business
names, Uniform Resource Locators, domain names, telephone, telecopy and email addresses, web sites,
designs, graphics, commercial symbols and indicia of origin, and any goodwill associated therewith;
and (C) copyright.

                    (ii) “Technical Information” means all know-how and related technical knowledge owned or
used or held by Seller for use in, or in respect of the operation of, the Business, including (A)
trade secrets, confidential information and other proprietary know-how; (B) public information and
non-proprietary know-how; (C) information of a scientific, technical, financial or

 -16- 

 

business nature regardless of its form; and (D) documented research, forecasts, studies,
marketing plans, budgets, market data, developmental, demonstration or engineering work and
drawings, blueprints, patterns, plans, flow charts, parts lists, manuals or records.

                    (iii) “Proprietary Assets” means all Intellectual Property and Technical Information.

          
(b) Section 2.11(b) of Seller Disclosure Schedule contains an accurate and complete
list of (i) all Intellectual Property which have been registered, or for which
applications of
registration has been filed and (ii) all Contracts related to the Proprietary Assets.
Seller owns or
holds sufficient legal rights to the Proprietary Assets as necessary for its Business as
now conducted,
without any infringement of the rights of others. There are no outstanding options,
licenses or
agreements of any kind granted to a third party relating to the Proprietary Assets, nor is
Seller bound
by or a party to any options, licenses or agreements of any kind with respect to
Intellectual Property
of any other Person other than such licenses or agreements arising from the purchase of
“off the
shelf” or standard products.

          (c) Seller has not received any communication alleging that Seller has violated or, by
conducting its Business as presently conducted, would breach, violate, infringe or
interfere any
rights of any other Person. Seller is not aware that any of its employees is obligated
under any
Contract, or subject to any judgment, decree or order of any court or administrative
agency, that
would interfere with their duties to Seller or that would conflict with Seller’s Business
as presently
conducted.

          (d) To the best of Seller’s Knowledge, neither the execution nor delivery of this
Agreement, nor the carrying on of Seller’s Business by the Employees of Seller, nor the
conduct of
Seller’s Business as presently conducted, will conflict with or result in a breach of the
terms,
conditions or provisions of, or constitute a default under, any contract, covenant or
instrument under
which any employee is now obligated, that has had or would have a Material Adverse Effect.

          (e) Seller does not utilize in its Business as presently conducted, any inventions, trade
secrets or proprietary information of any of its employees made prior to their employment
by Seller,
except for inventions, trade secrets or proprietary information that have been assigned to
Seller.

          (f) Seller has no knowledge of any facts or circumstances that would render any
Proprietary Asset invalid or unenforceable.

          (g) Each of the Proprietary Assets is free of and clear of any Encumbrances,
except for non-exclusive licenses granted to customers in the ordinary course of business.

          (h) To the best of the Seller’s Knowledge, no Person is infringing or misappropriating any
of Seller’s Proprietary Assets.

          (i) Seller has taken all commercially reasonable steps that are reasonably required to
protect Seller’s rights in its Technical Information or confidential information or trade
secrets provided by any other Person to Seller.

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     2.12 Agreements. Contracts and Commitments. Section 2.12 of Seller Disclosure
Schedule contains a complete and accurate list, and Seller has delivered to Parent, true and
complete
copies of each material agreement, contract, covenant, instrument, lease, license or
commitment to
which Seller is a party or by which it is bound relating to the Business, including, without
limitation,
all employment agreements (each, a
“Contract” and
collectively, the
“Contracts”). Seller is in
compliance with and has not breached, violated or defaulted under, or received notice that it
has
breached, violated or defaulted under, any of the terms or conditions of Contract, the breach,
violation or default of which has had or would have a Material Adverse Effect, nor is Seller
nor any
Seller Party aware of any event that would constitute such a breach, violation or default with
the
lapse of time, giving of notice or both. Section 2.12 of the Seller Disclosure Schedule also
denotes
each Contract that needs consent from the other party thereto to assign such contract to
Purchaser.
Each Contract is a valid and binding agreement of Seller, is in full force and effect, and, to
the best
of the Seller’s Knowledge, is not subject to any default thereunder by any party obligated to
Seller
pursuant thereto.

     2.13 Interested Party Transactions. To the best of Seller’s Knowledge, no officer, director
or stockholder of Seller (nor any ancestor, sibling, descendant or spouse of any of such
Persons in
which any of such Persons has or has had an interest), has or has had, directly or indirectly,
(i) an
interest in any entity which furnished or sold, or furnishes or sells, services, products,
technology or
intellectual property that Seller furnishes or sells, or proposes to furnish or sell, or (ii)
any interest in
any entity that purchases from or sells or furnishes to Seller any goods or services or (iii)
a beneficial
interest in any Contract; provided, however, that ownership of no more than five percent (5%)
of the
outstanding voting stock of a publicly traded corporation shall not be deemed an “interest in
any
entity” for purposes of this Section 2.13.

     2.14 Compliance with Laws. Seller has complied with, is not in violation of, and has not
received any notices of violation with respect to, any applicable law (including common law),
statute, by-law, rule, regulation, order, ordinance, protocol, code, guideline, treaty,
policy, notice,
direction, decree and judicial, arbitral, administrative, ministerial or departmental
judgment, award
or requirement of any Governmental Entity (each a “Law” and collectively, “Laws”) relating to
the
Business, the non-compliance of which has had or would have a Material Adverse Effect.

     2.15 Governmental Authorization. Section 2.15 of the Seller Disclosure Schedule
accurately lists each consent, license, permit, grant or other authorization issued to Seller
by a
Governmental Entity (i) pursuant to which Seller currently operates or holds any interest in
any of
their properties related to the Business or (ii) which is required for the operation of the
Business or
the holding of any such interest (herein collectively called “Seller Authorizations”). Seller
Authorizations, if any, are in full force and effect and constitute all Seller Authorizations
required to
permit Seller to operate or conduct its Business or hold any interest in its Assets.

     2.16 Litigation.

          (a) Section 2.16(a) of the Seller Disclosure Schedule sets forth, with respect to any pending
or threatened action, suit, proceeding or investigation related to the Business, the forum, the
parties thereto, the subject matter thereof and the amount of damages claimed or other remedy
requested. Other than as disclosed in Section 2.16(a) of the Seller Disclosure Schedule, there is
no

 -18- 

 

action, suit or proceeding of any nature pending or to Seller’s Knowledge, threatened against
Seller, its Assets or any of its officers or directors, in their respective capacities as such; and
Seller does not have Knowledge of any facts or circumstances that would reasonably be expected to
give rise to any action or proceeding against, relating to, or affecting Seller or any of its
Assets. To Seller’s Knowledge, there is no investigation pending or threatened against Seller, its
assets or properties or any of its officers or directors, in their respective capacities as such by
or before any Governmental Entity. No Governmental Entity has at any time challenged or questioned
the legal right of Seller to engage in its Business as presently conducted or to manufacture, offer
or sell any of its products in the present manner or style thereof.

     (b) Seller has delivered to Parent all responses of counsel for Seller to auditors’ requests
for information (together with any updates provided by such counsel) regarding actions or
proceedings pending or threatened against, relating to or affecting the Business, if any.

     2.17 Accounts Receivable; Accounts Payable.

          (a) Section 2.17(a) of the Seller Disclosure Schedule contains an accurate and
complete list of all accounts receivable of Seller (“Accounts Receivable”) as of December 13,
2004
relating to the Business along with a range of days elapsed since invoice. All Accounts
Receivable
of Seller arose from bona fide sales transactions in the ordinary course of business and are
collectible
except to the extent of reserves therefor set forth in the Current Balance Sheet and the
Updated
Current Balance Sheet. Except as disclosed in Section 2.17(a) of the Seller Discloser Schedule, no
Person has any Encumbrance on any of such Accounts Receivable and no request or agreement for
deduction or discount has been made with respect to any of such Accounts Receivable.

          (b) Section 2.17(b) of the Seller Disclosure Schedule contains an accurate and
complete list of all accounts payable of Seller (the “Accounts Payable” ) as of December
13, 2004.

          (c) Section 2.17(c) of the Seller Disclosure Schedule contains an accurate and
complete list of all deferred revenue if any, and all work in progress (“Deferred Revenue and
Work
In Progress”) as of December 13, 2004, with a description of steps remaining to complete such
work
in progress.

     2.18
Books and Records. The books of account and financial records of Seller, all of
which have been made available to Purchaser and Parent, are complete and accurate and have
been maintained in accordance with sound business practices.

     2.19
Environmental Matters.

          (a) Hazardous
Material. Seller has not: (i) operated any underground storage tanks at
any property that Seller has at any time owned, operated, occupied or leased; or (ii) illegally
released any material amount of any pollutant, contaminant, waste of any nature, hazardous
substance, hazardous material, toxic substance, prohibited substance, dangerous substance or
dangerous good as defined, judicially interpreted or identified in any Laws including without
limitation any asbestos or asbestos-containing material (a “Hazardous Material”). No Hazardous
Materials are present, as a result of the deliberate actions of Seller, or, to Seller’s Knowledge,
as a

 -19- 

 

result of any actions of any third party or otherwise, in, on or under any property, including the
land and the improvements, ground water and surface water thereof, that Seller has at any time
owned, or leased.

          (b) Hazardous
Materials Activities. Seller has not transported, stored, used,
manufactured, disposed of, released or exposed its employees or others to Hazardous Materials
in
violation of any Law in effect on or before December 13, 2004, nor has Seller disposed of,
transported, sold, or manufactured any product containing a Hazardous Material (any or all of
the
foregoing being collectively referred to as “Hazardous Materials Activities”) in violation of
any
Law related to Hazardous Materials or Hazardous Materials Activities (collectively,
“Environmental Laws”) in effect on or before December 13, 2004 to prohibit, regulate or
control
Hazardous Materials or any Hazardous Material Activity.

          (c) Permits. Seller currently holds all environmental approvals, permits, licenses,
clearances and consents (the “Environmental Permits”) necessary for the conduct of Seller’s
Hazardous Material Activities and other businesses of Seller as such activities and businesses
are
currently being conducted.

          (d) Environmental
Liabilities. No action, proceeding, revocation proceeding,
amendment procedure, writ, injunction or claim is pending, or to Seller’s Knowledge,
threatened
concerning any Environmental Permit, Hazardous Material or any Hazardous Materials Activity of
Seller. To the Seller’s Knowledge, there is no fact or circumstance which could involve Seller
in
any environmental litigation or impose upon Seller any material environmental liability.

     2.20
Brokers’ and Finders’ Fees; Third Party Expenses. Except for the contingent
commission payable to GMP Securities Ltd. (the “Broker’s Fee”), Seller has not incurred, nor
will it
incur, directly or indirectly, any liability for brokerage or finders’ fees or agents’
commissions or
any similar charges in connection with this Agreement or any transaction contemplated hereby.
Seller shall be solely responsible for the Broker’s Fee and shall fully indemnify Parent and
Purchaser
for any Claims by GMP Securities Ltd. against Parent or Purchaser related to such Broker’s
Fee.

     2.21 Employment Matters; Collective Agreements; Pension and Other Benefit
Plans.

          (a) For the purposes of this Agreement,

                    (i) “Benefit Plans” shall mean plans, arrangements, agreements,
programs, policies, practices or undertakings, whether oral or written, formal or informal, funded
or unfunded, registered or unregistered to which Seller is a party or by which Seller is bound or
under which Seller has, or will have, any liability or contingent liability, relating to: (A) all
benefits relating to retirement or retirement savings including pension plans, pensions or
supplemental pensions, “registered retirement savings plans” (as defined in the Income Tax Act
(Canada)), “registered pension plans” (as defined in the Income Tax Act (Canada)) and “retirement
compensation arrangements” (as defined in the Income Tax Act (Canada)) (“Pension Plans”); (B) plans
in the nature of insurance plans, providing for employment benefits relating to disability or wage
or benefits continuation during periods of absence from work (including, short term disability,
long term disability, workers compensation and maternity and parental leave), and any and all

 -20- 

 

employment benefits relating to hospitalization, healthcare, medical or dental treatments or
expenses, life insurance, accidental death and dismemberment insurance, death or survivor’s
benefits and supplementary employment insurance, in each case regardless of whether or not such
benefits are insured or self-insured; or (C) plans in the nature of compensation plans, which means
all employment benefits relating to bonuses, incentive pay or compensation, performance
compensation, deferred compensation, profit sharing or deferred profit sharing, share purchase,
share option, stock appreciation, phantom stock, vacation or vacation pay, sick pay, severance or
termination pay, employee loans or separation from service benefits, or any other type of
arrangement providing for compensation or benefits additional to base pay or salary; or (D) with
respect to any of its Employees or former employees of the Business (or any spouses, dependants,
survivors or beneficiaries of any such Employees or former employees), directors or officers,
individuals working on contract with the Seller relating to the Business or other individuals
providing services to the Seller relating to the Business of a kind normally provided by employees
or eligible dependants of such Person, excluding statutory Benefit Plans which Seller is required
to comply with, including the Canada Pension Plans and plans administered pursuant to applicable
health tax, workers’ compensation and unemployment insurance legislation.

                    (ii) “Collective Agreements” means collective agreements and related documents
including all benefit agreements, letters of understanding, letters of intent and other
written communications with bargaining agents or trade unions relating to the Employees or
contractors, by which Seller is bound or which impose any obligations upon Seller or set out
the understanding of the parties with respect to the meaning of any provisions of such
collective agreements.

                    (iii) “Employees” shall mean those individuals employed or retained by Seller, on a
full-time, part-time or temporary basis, relating to the Business, including those employees of the
Business on disability leave, parental leave or other absence.

                    (iv) “Employment Contract” shall mean Contracts, whether oral or
written, relating to an Employee, including any communication or practice relating to an Employee
which imposes any obligation on Seller.

                    (v) “Occupational Health and Safety Laws” shall mean all Laws relating in full or in part
to the protection of employees or worker health and safety.

                    (vi) “Person” shall mean any individual, sole proprietorship, partnership, unincorporated
association, unincorporated syndicate, unincorporated organization, trust, body corporate,
Governmental Entity, and where the context requires any of the foregoing when they are acting as
trustee, executor, administrator or other legal representative

                    (vii) “Remedial Orders” shall mean any administrative complaint,
direction, order or sanction issued, filed or imposed by any Governmental Entity pursuant to any
Environmental Laws and includes any order requiring any remediation or clean-up of any Hazardous
Material, or requiring that any release or any other activity be reduced, modified or eliminated.

 -21- 

 

          (b) Section 2.21(b) of the Seller Disclosure Schedule sets forth a complete list of all
Employees as of the date hereof, together with their titles, service dates and material terms of
employment, including current wages, salaries or hourly rate of pay, benefits, vacation
entitlement, commissions and bonus (whether monetary or otherwise) or other material compensation
paid since the beginning of the most recently completed fiscal year or payable to each such
Employee, the date upon which any such term of employment became effective if it became effective
in the 12 month period prior to the Closing Date and the date upon which each such Employee was
first hired by Seller. No Employee is on short-term or long-term disability leave, parental leave,
extended absence or receiving benefits pursuant to the Workplace Safety and Insurance Act (Ontario)
or similar worker’s compensation legislation in other provinces.

          (c) There are no Employment Contracts which are not terminable on the giving of notice in
accordance with applicable Law, nor are there any management agreements, retention bonuses or
Employment Contracts providing for cash or other compensation or benefits upon the consummation of
the transactions contemplated by this Agreement, except as may be required under applicable Law.
Except as disclosed in Section 2.21(c) of the Seller Disclosure Schedule, there are no contracts
for services with independent contractors or consultants, either written or oral. The independent
contractors identified on Section 2.21(c) of the Seller Disclosure Schedule are independent
contractors at Law and not employees.

          (d) Except for the Benefit Plans set forth in Section 2.21 (m) of the Seller Disclosure
Schedule, there are no employment policies or plans, which are binding upon Seller.

          (e) The Business has been and is being operated in material compliance with all Laws relating
to employees, including employment standards, Occupational Health and Safety Laws, workers
compensation, human rights, labor relations, and pay equity. Seller has materially complied with
applicable pay equity legislation. There have been no Claims nor, to the Knowledge of Seller, are
there any threatened complaints under such employment-related Laws against Seller in respect of the
Business.

          (f) There are no outstanding Claims or complaints nor, to the Knowledge of Seller, are there
any threatened Claims or complaints, against Seller pursuant to any Laws relating to Employees,
including employment standards, human rights, labor relations, Occupational Health and Safety Laws,
workers compensation, pay equity. To the Knowledge of Seller, no event or circumstance has occurred
which might lead to a Claim or complaint against Seller under any such Laws. There are no
outstanding decisions, orders or settlements or pending settlements which place any obligation upon
Seller to do or refrain from doing any act.

          (g) Seller has made available to Purchaser for review, all inspection reports under the
Occupational Health and Safety Act (Ontario) relating to the Business, if any. There are no
outstanding inspection orders made under the Occupational Health and Safety Act (Ontario) relating
to the Business. Seller is operating in material compliance with all Occupational Health and Safety
Laws, including but not limited to the Workplace Hazardous Materials Information System (WHMIS)
relating to the Business. To the Knowledge of Seller, there are no pending or threatened charges
against the Business under Occupational Health and Safety Laws relating to the Business. There have
been no fatal or critical accidents which might lead to charges under Occupational

-22-

 

Health and Safety Laws. To the Knowledge of Seller, there are no materials present in
the Business, exposure to which may result in an industrial disease as defined in the
Workplace Safety and Insurance Act (Ontario). Seller has complied in all respects with
any Remedial Orders issued under Occupational Health and Safety Laws, if any. There are
no appeals of any Remedial Orders under Occupational Health and Safety Laws relating to
the Business which are currently outstanding.

          (h) Seller is not a party, either directly or by operation of law, to any
collective agreement, letter of understanding, letter of intent or other written
communication with any bargaining agent, trade union or association which would qualify
as a trade union, which would apply to any Employees or any contractors.

          (i) To the Knowledge of Seller, there are no threatened or apparent union
organizing activities involving any Employees or contractors.

          (j) Seller is not required to register and remit employer premiums pursuant to the
Workplace Safety and Insurance Act (Ontario).

          (k) Section 2.21(m) of the Seller Disclosure Schedule sets forth a complete list of
the Benefit Plans. Current and complete copies of all written Benefit Plans or, where
oral, written summaries of the material terms thereof, have been provided or made
available to Purchaser together with current and complete copies of all documents
relating to the Benefit Plans, including, as applicable, (i) all documents establishing,
creating or amending any of the Benefit Plans; (ii) all trust agreements and funding
agreements; (iii) all insurance contracts, investment management agreements, subscription
and participation agreements; (iv) all financial statements and accounting statements and
reports, and investment reports for each of the last four years and the four most recent
actuarial reports; (v) all reports, statements, annual information returns or other
returns, filings and material correspondence with any regulatory, authority in the last
four years; (vi) all legal opinions, consultants’ reports and correspondence relating to
the administration or funding of any Benefit Plan or the use of the funds held under such
plans; (vii) all booklets, summaries, manuals and written communications of a general
nature distributed or made available by the Seller to any Employees or former employees
concerning any Benefit Plan; (viii) a copy of the most recent letter of confirmation or
registration of the Pension Plans pursuant to any Laws; and (ix) a copy of any statement
of investment policies and goals prepared in respect of the Pension Plans, whether or not
such statement has been filed with the applicable Governmental Entity.

          (l) All obligations to or under the Benefit Plans (whether pursuant to the
terms thereof or any Laws) have been satisfied, and there are no outstanding
defaults or violations thereunder by Seller or. to the Knowledge of Seller, any default or violation by any other party to

any Benefit Plan.

          (m)
All employer or employee payments, contributions and premiums required to be
remitted, paid to or in respect of each Benefit Plan have been paid or remitted in a
timely fashion in accordance with its terms and all Laws, and no Taxes, penalties or
fees are owing or exigible under any Benefit Plan.

-23-

 

          (n) No material changes have occurred in respect of any Benefit Plans since the date of the
most recent financial, accounting, actuarial or other report, as applicable, issued in connection
with any Benefit Plan, which could reasonably be expected to adversely affect the relevant report
(including rendering it misleading in any material respect).

          (o) None of the Benefit Plans provide benefits beyond retirement or other termination of
service to Employees or former employees or to the beneficiaries or dependants of such employees,
or such benefits have been properly accrued on the Seller Financials. None of the Benefit Plans
require or permit a retroactive increase in premiums or payments, or require additional premiums
or payments or termination of the Benefit Plan or any insurance contract relating thereto, and the
level of insurance reserves, if any, under any insured Benefit Plan is reasonable and sufficient
to provide for all incurred but unreported claims.

     2.22 Customers. Section 2.22 of the Seller Disclosure Schedule identifies, and provides a
breakdown of the revenues received from each customer or major operating group within a
customer, or other Person that accounted for more than $25,000 of the gross revenues of Seller
since January 1, 2004 (the “Major Customers”). Seller has not received any notice (written or oral)
from any Major Customer stating that such Customer will (i) cease doing business with Seller or
(ii) significantly reduce the volume of its business with Seller. To the Knowledge of Seller, none
of the Major Customers listed on Section 2.22 of the Seller Disclosure Schedulers threatened with
bankruptcy or insolvency.

     2.23
Warranties; Indemnities. Seller has not given any warranties or indemnities relating
to products or technology sold or licensed or services rendered by Seller other than those
contained in the Contracts.

     2.24 Personal Information.

          (a) As of December 1, 2004, Seller’s survey panel is comprised of no less than 225,000
distinct email addresses related to the Business and contained in a database (the “Panel”). Each
individual has joined the Panel voluntarily and has opted in by virtue of (i) completing an online
registration form and (ii) clicking on a link emailed to such individual to activate such
individual’s membership. By joining, all members of the Panel have been informed that they may
participate in online marketing research surveys (which include email surveys), but members have no
obligation to participate in any particular survey and may elect to unsubscribe at any time. The
demographic and statistical information provided by Seller to Purchaser regarding the Panel and its
members, to the best of Seller’s Knowledge, is true and accurate in all material respects.

          (b) Seller has a written privacy policy which governs its collection, use and disclosure of
information in the possession of Seller about an identifiable individual, but does not include the
name, title or business address or business telephone number of an Employee (“Personal
Information”) and which complies in all material respects with the industry guidelines applicable
to the Business, and, with regard to the Personal Information, Seller is in compliance in all
material respects with such privacy policy and all applicable Canadian federal, provincial and
local Laws relating, in full or in part, to the protection of personally identifiable information.

-24-

 

          (c) To the best of Seller’s Knowledge, the exercise of one or more Panel member’s right to
unsubscribe from the Panel pursuant to Section 5.11 will not have a Material Adverse Effect.

     2.25
Location of Assets. Section 2.25 of the Seller Disclosure Schedule is an accurate and
complete listing of the locations of the Assets.

     2.26
Complete Copies of Materials. Seller has delivered or made available true and
complete copies of each document (or summaries of same, if such summaries are deemed
acceptable
by Parent) that has been requested by Parent or its counsel.

     2.27 Representations Complete. None of the representations or warranties made by
Seller
(as modified by the Seller Disclosure Schedule), nor any statement made in any Schedule or
certificate furnished by Seller pursuant to this Agreement, contains any untrue statement of a
material fact, or omits to state any material fact necessary in order to make the statements
contained
herein or therein, in the light of the circumstances under which made, not misleading.

ARTICLE III

REPRESENTATIONS AND WARRANTIES OF SELLER RELATED TO SECURITY LAW

     Seller and each Shareholder (each, a “Holder”) represents and warrants, severally and not
jointly, to Parent and Purchaser as of the date hereof and as of the Closing Date as though made at
the Closing Date as follows:

     3.1 Not a U.S. Person. Holder is not a U.S. Person, within the meaning of Regulation S
of the Security Act of 1933, as amended (the “Securities Act”) (see 17 C.F.R. § 230.902(k)) as
presently in effect, and is not acquiring the Parent Common Stock under this Agreement for the
account of or benefit of any U.S. Person.

     3.2 Accredited Investor. Holder is and shall be after giving effect to the
transactions herein, an “accredited investor” as that term is defined in Rule 45-501 of the Ontario Securities
Commission.

     3.3 Purchase Entirely for Own Account. The Parent Common Stock will be acquired for
investment for Holder’s own account, not as a nominee or agent, and not with a view to the
resale or
distribution of any part thereof, and Holder has no present intention of selling, granting any
participation in, or otherwise distributing the same. Holder further represents that it does
not have
any contract, undertaking, agreement or arrangement with any person to sell, transfer or grant
participation to such person or to any third person, with respect to any of the Parent Common
Stock.

     3.4 Disclosure of Information. Holder has had an opportunity to ask questions and
receive
answers from Parent and Purchaser regarding the terms and conditions of the transactions
contemplated hereunder and the business, properties, prospects and financial condition of
Parent. It
understands that an investment in the securities may involve a high degree of risk. Holder has
sought such accounting, legal and tax advice as it considered necessary to make any informed
investment decision with respect to the acquisition of the Parent Common Stock.

-25-

 

     3.5 Investment Experience. Holder acknowledges that it is able to fend for itself, can
bear the economic risk of this investment, and has such knowledge and experience in financial or
business matters that Holder is capable of evaluating the merits and risks of the investment in the
Parent Common Stock.

     3.6 Restricted Securities. Holder understands that the Parent Common Stock it is
receiving is characterized as “restricted securities” under United States securities laws inasmuch
as they are being acquired from Parent in a transaction not involving a public offering and that
under such laws and applicable regulations such Parent Common Stock may be resold without
registration under the Act, only in certain limited circumstances. In addition, Holder represents
that Holder is familiar with Regulation S of the Securities Act, as presently in effect, and
understands the resale limitations imposed thereby and by the Securities Act. Holder understands
that no public market presently exists for the Parent Common Stock, and that there are no
assurances that any such market will be created. Holder agrees not to engage in hedging
transactions with regard to the Parent Common Stock unless in compliance with the Securities Act.

     3.7 Further Limitations on Disposition. Without in any way limiting the above, Holder
further agrees not to make any disposition of all or any portion of the Parent Common Stock except
in compliance with the Restricted Stock Agreement.

     3.8 Legends. The certificate or certificates evidencing the Parent Common Stock
to be issued by Parent hereunder shall bear appropriate legends, as set forth in the
Restricted Stock Agreement.

ARTICLE
IV

REPRESENTATIONS
AND WARRANTIES OF PARENT AND PURCHASER

     For purposes of these representations and warranties, the expression, “to the best of the
Purchaser’s Knowledge”, “to the Knowledge of the Purchaser”, “to the best of the Parent’s
Knowledge” or “to the Knowledge of the Parent” or similar expressions means the actual knowledge of
Magid Abraham or Sheri Huston or shall mean the constructive knowledge that Magid Abraham or Sheri
Huston would have had after making due inquiry regarding the relevant matter regardless of whether
they made such inquiry. For the purposes of this Article IV,
“Parent Material Adverse Effect” shall mean a material adverse effect on the business, assets, condition (financial or otherwise),
prospects or results of operations of Parent or Purchaser.

     Each of the Parent and Purchaser jointly and severally represents and warrants to each of the
Seller and the Seller Parties subject to such exceptions as are specifically disclosed in the
disclosure schedule (referencing the appropriate section and paragraph numbers) supplied by Parent
to Seller (the “Parent Disclosure Schedule”) and dated as of the date hereof, that on the date
hereof and as of the Closing Date as though made at the Closing Date as follows, as follows (except
that the representations and warranties made as of a specified date will be true and correct as of
such date):

     4.1 Organization, Standing and Power. Parent is a corporation duly organized,
validly existing and in good standing under the laws of the State of Delaware, United States
of America.

-26-

 

Purchaser is a corporation duly organized, validly existing and in good standing under the laws
of
the Province of Ontario, Canada. Each of Parent and Purchaser has the corporate power to own its
properties and to carry on its business as now being conducted and is duly qualified to do
business
and is in good standing in each jurisdiction in which the failure to be so qualified would have a
Parent Material Adverse Effect or a material adverse effect on the ability of Parent and
Purchaser to
consummate the transactions contemplated hereby. Parent and Purchaser have each delivered a true
and complete copy of each of their Articles of Incorporation and
By-Laws, each as amended to date, to Seller.

     4.2 Authority. Parent and Purchaser have all requisite corporate power and authority
to enter into this Agreement and each of the Related Agreements to which they are a party, to
perform its obligations hereunder and thereunder, and to consummate the transactions contemplated
hereby and thereby. The execution and delivery of this Agreement and each of the Related
Agreements to which either Parent and Purchaser is a party and the consummation of the
transactions contemplated hereby and thereby have been duly authorized by all necessary action on
the part of Parent and Purchaser. This Agreement and each of the Related Agreements to which
either Parent or Purchaser is a party have been duly executed and delivered by Parent and
Purchaser, as appropriate and constitute the valid and binding obligations of Parent and
Purchaser, enforceable in accordance with their respective terms.

     4.3
Capital Structure; Parent Common Stock

          (a) The authorized capital stock of Parent as of the date hereof is as follows:

               (i) 73,673,224 shares of Preferred Stock, (A) 9,187,500 of which have been designated
Series A Preferred, all of which are issued and outstanding, (B) 3,535,386 of which have been
designated Series B Preferred Stock 3,479,241 of which are issued and outstanding (C) 13,355,052
of which have been designated Series C Preferred Stock, 13,236 018 of which are issued and
outstanding, (D) 357,144 of which have been designated Series C-l Preferred Stock all of which are
issued and outstanding, (E) 22,238,042 of which have been designated Series D ‘ Preferred Stock,
21,564,020 of which are issued and outstanding, and (F) 25,000,000 of which have been designated
Series E Preferred Stock, 24,005,548 of which are issued and outstanding

               (ii) 125,000,000 shares of Common Stock, of which 16,107,939 shares are
issued and outstanding.

               (iii) Parent has reserved (A) 10,683,140 shares of Common Stock for issuance upon the
conversion of the Series A Preferred, (B) 7,013,717 shares of Common Stock for issuance upon the
conversion of the outstanding Series B Preferred and the Series B Preferred issuable upon exercise
of outstanding warrants, (C) 20,116,886 shares of Common Stock for issuance upon the conversion of
the outstanding Series C Preferred and the Series C Preferred issuable upon exercise of outstanding
warrants, (D) 423,730 shares of Common Stock for issuance upon the conversion of the outstanding
Series C-l Preferred, (E) 24,462,803 shares of Common Stock for issuance upon the conversion of the
outstanding Series D Preferred and the Series D Preferred issuable upon exercise of outstanding
warrants, (F) 24,245,548 shares of Common Stock for issuance upon the conversion of the outstanding
Series E Preferred and the Series E Preferred

-27-

 

issuable upon exercise of outstanding warrants, (G) 19,760,284 shares of its Common Stock for
issuance pursuant to the Company’s Stock Option Plan, of which options to purchase approximately
18,255,000 shares have been granted and are outstanding, (H) 56,245 shares of Series B Preferred
for issuance pursuant to outstanding warrants, (I) 61,765 shares of Series C Preferred for
issuance pursuant to outstanding warrants, (J) 190,363 shares of Series D Preferred for issuance
pursuant to outstanding warrants, (K) 240,000 shares of Series E Preferred for issuance pursuant
to outstanding warrants, and (L) 242,100 shares of Common Stock for issuance pursuant to
outstanding warrants.

               (iv) All issued and outstanding shares of Parent have been duly authorized and validly
issued, are fully paid and non-assessable, and were issued in compliance with (i) all applicable
state and federal laws concerning the issuance of securities; (ii) the articles, by-laws,
constating documents or any resolutions of the Purchaser or any amendments thereto or restatements
thereof, or (iii) the provisions of any agreement, arrangement or understanding pursuant to which
the Parent is a party or by which it is bound.

          (b) The Parent Common Stock to be issued to Seller pursuant to this Agreement will be upon
issuance duly authorized, validly issued, fully paid and nonassessable, free and clear of all
Encumbrances, and not subject to (i) any purchase option, call option, right of first refusal,
preemptive right, subscription right or any similar right under any provision of Delaware General
Corporation Law or Parent’s certificate of incorporation; or (ii) issued in violation of (A) any
applicable state and federal laws concerning the issuance of securities; (B) the articles, by-laws,
constating documents or any resolutions of the Parent or any amendments thereto or restatements
thereof, or (C) the provisions of any agreement, arrangement or understanding pursuant to which the
Parent is a party or by which it is bound.

          (c) Purchaser
is a wholly-owned subsidiary of Parent.

     4.4 Financial Information. Parent has provided to Seller the unaudited consolidated
and consolidating balance sheet and statement of income for year ended January 30, 2004 and year to
date ended on October 31,2004 (collectively, the “Parent Statements”). The Parent Statements are
true and correct in all material respects and have been prepared in accordance with United States
generally accepted accounting principles (“US GAAP”) applied on a consistent basis throughout the
periods indicated and with each other, except the unaudited financial statements are subject to the
absence of footnotes otherwise required. The Parent Financial Statements present fairly the
financial condition and operating results of Parent as of the dates and for the periods indicated
therein, except for normal year-end adjustments, which will not be material in amount or
significance. Parent maintains a standard system of accounting established and administered in
accordance with US GAAP.

     4.5  No Conflict. The execution and delivery of this Agreement and any Related Agreements to
which the Parent and Purchaser are a party do not, and, the consummation of the transactions
contemplate hereby and thereby will not, conflict with, or result in any violation of, or default
under (with or without notice or lapse of time, or both), or give rise to a right of termination,
cancellation, modification or acceleration of any obligation or loss of any benefit under (i) any
provision of the Certificate of Incorporation and Bylaws of the Parent or Purchaser, (ii) any
mortgage, indenture, lease, contract or other agreement or instrument, permit, concession,
franchise

-28-

 

or license to which the Parent or Purchaser or any of its properties or assets are subject (the
“Parent Contracts”), or (iii) any Law applicable to the Parent or Purchaser or their respective
properties or assets, that has had or would have a Parent Material Adverse Effect.

	 	4.6	 	Relationship with Third Parties. To the Knowledge of each of the Purchaser and
Parent,
no party to a Parent Contract has any intention to change its relationship or any material
terms upon which it will conduct business with the Purchaser or Parent, as the case may be, that would
have a
Parent Material Adverse Effect. There has been no material interruption to or material
discontinuation in any material arrangements or material relationships reflected in the Parent
Contracts.
	 
	 	4.7	 	Changes. Since October 31, 2004, to the Knowledge of each of the Purchaser and
Parent,
there has not been:

	 	(i)	 	any change in the assets, liabilities, financial condition or operating
results of the Purchaser or Parent, as the case may be, except changes in the
ordinary course of business that have not caused, in the aggregate, a Parent
Material Adverse Effect;
	 
	 	(ii)	 	any damage, destruction or loss, whether or not covered by insurance,
that would have a Parent Material Adverse Effect;
	 
	 	(iii)	 	any waiver or compromise by the Purchaser or Parent of a valuable
right or of a material debt owed to it would not have a Parent Material Adverse
Effect;
	 
	 	(iv)	 	any satisfaction or discharge of any Encumbrance or payment of any obligation by
the Purchaser or Parent, except in the ordinary course of business and the
satisfaction or discharge of which would not have a Parent Material Adverse Effect;
	 
	 	(v)	 	any material change to a Parent Contract or agreement by which the
Purchaser or Parent or any of its assets is bound or subject, other than changes
which have not caused, in the aggregate, a Material Adverse Effect;
	 
	 	(vi)	 	any resignation or termination of employment of any executive officer
of the Purchaser or Parent;
	 
	 	(vii)	 	any Encumbrance created by the Purchaser or Parent with respect to any of its
material properties or assets, except liens for taxes not yet due or payable and
liens that arise in the ordinary course of business and do not materially impair the
Purchaser or Parent’s ownership or use of such property or assets, that would have a
Parent Material Adverse Effect;
	 
	 	(viii)	 	any declaration, setting aside or payment or other distribution in respect of any of
the Purchaser Common Stock or any direct or indirect redemption purchase, or other
acquisition of any of such Purchaser Common Stock, as the case may be, by Purchaser;

-29-

 

	 	(ix)	 	any sale, assignment or transfer of any intellectual property rights
that could reasonably be expected to result in a Parent Material Adverse
Effect;
	 
	 	(x)	 	receipt of notice that there has been a loss of, or material order
cancellation by, any major supplier distributor, consignor, licensor or licensee of
the Purchaser or Parent that has resulted in a Parent Material Adverse Effect;
	 
	 	(xi)	 	any other event or condition of any character, other than events
affecting the economy or the industry of Parent or Purchaser generally, that could
reasonably be expected to result in a Parent Material Adverse Effect; or 
	 
	 	(xii)	 	any arrangement or commitment by Purchaser or Parent to do any of the things described in
this Section 4.7.

     4.8 Litigation. There is no litigation, action, suit, proceeding of any nature or governmental
investigation pending or, to the Knowledge of Parent or Purchaser, threatened against Parent or
Purchaser or affecting any of Parent’s or Purchaser’s properties or assets or any of its officers
or directors, in their respective capacities as such and to the Parent’s and Purchaser’s Knowledge,
there is no investigation pending or threatened against Parent or Purchaser, its assets or
properties or any of its officers or directors, in their respective capacities as such that would
have a Parent Material Adverse Effect. To Parent’s and Purchaser’s Knowledge, no Governmental
Entity has at any time challenged or questioned the legal right of Parent or Purchaser to engage in
its business as presently conducted or to manufacture, offer or sell any of its products in the
present manner or style thereof.

     4.9 Compliance with Laws. Parent and Purchaser has complied with, is not in violation
of, and has not received any notices of violation with respect to, any applicable Law, except where
failure to comply would not have a Parent Material Adverse Effect.

     4.10 Brokers’ and Finders’ Fees. Neither Parent nor Purchaser has incurred, nor will
it incur, directly or indirectly, any liability for brokerage or finders’ fees or agents’
commissions or any similar charges in connection with this Agreement or any transactions
contemplated hereby.

     4.11 No Undisclosed Liabilities. Parent and Purchaser do not have any liabilities,
indebtedness, obligations, expenses, claims, deficiencies, guaranties or endorsements of any type,
whether accrued, absolute, contingent, matured, unmatured or other (whether or not required to be
reflected in financial statements in accordance with US GAAP), which individually or in the
aggregate, exceeds $250,000 in value and has not been reflected in the Parent Statements.

     4.12 Consents. No consent, waiver, approval, order or authorization of, or registration,
declaration or filing with, any Governmental Entity or any third party, including a party to any
agreement with Seller (so as not to trigger any Conflict), is required by or with respect to the
Parent or Purchaser in connection with the execution and delivery of this Agreement and any Related
Agreements to which the Parent or Purchaser is a party or the consummation of the transactions
contemplated hereby and thereby.

     4.13 Representations Complete. None of the representations or warranties made by
Purchaser or Parent (as modified by the Parent Disclosure Schedule), nor any statement made in any

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Schedule
or certificate furnished by Purchaser or Parent pursuant to this Agreement, contains any
untrue statement of a material fact, or omits to state any material fact necessary in order to
make the statements contained herein or therein, in the light of the circumstances under which
made, not misleading.

ARTICLE V

ADDITIONAL AGREEMENTS

     5.1
Confidentiality. Seller and the Seller Parties agree that the information or
knowledge relating to this Agreement, or obtained in any investigation related to this transaction,
or pursuant to the negotiation and execution of this Agreement or the effectuation of the
transactions contemplated hereby, or the confidential and proprietary information of Seller
transferred hereunder, shall be considered confidential information and shall not be disclosed to
any Person other than professional advisors, without the prior written consent of Parent.

     5.2 Change Seller’s Name. Forthwith following the completion of the purchase and sale
of the Assets under this Agreement, Seller shall discontinue use of the name “SurveySite Inc.”,
except where legally required to identify Seller until its name has been changed to another name.
Seller shall deliver at Closing articles of amendment to change the corporate name of Seller to
another name not including the word “SurveySite” and otherwise not confusingly similar to its
present name. Seller shall file such articles of amendment with the applicable Governmental Entity
immediately following the Closing.

     5.3 Expenses. Whether or not the transactions contemplated by this Agreement are
consummated, all fees and expenses incurred in connection with the transactions contemplated by
this Agreement including, without limitation, all legal, accounting, financial advisory, consulting
and all other fees and expenses of third parties incurred by a party in connection with the
negotiation and effectuation of the terms and conditions of this Agreement and the transactions
contemplated hereby, shall be the obligation of the respective party incurring such fees and
expenses.

     5.4 Employees.

          (a) Seller shall be responsible for all notice of termination, severance and other obligations
including entitlement to benefit coverage, stock options or incentive compensation to the Employees
arising out of their termination of employment with Seller if such Employees are terminated prior
to the Closing Date or elect not to accept Purchaser’s offer or employment.

          (b) Purchaser shall offer employment effective from the Closing Date, to those Employees who
are now actively engaged in the Business on such terms and conditions, including salary and
benefits, substantially similar to the terms and conditions currently available to the Employees or
as otherwise agreed to by Seller and Purchaser. All communications with Employees relating to
continued employment shall be mutually agreed upon by Seller and Purchaser.

          (c) Purchaser shall have a period of 120 days to review and evaluate those Employees (other
than Hohner and the Designated Employees) who accept Purchaser’s offer of employment and

-31-

 

should Purchaser decide to terminate any of those such Employees during the 120-day evaluation
period subject to the immediately following sentence, Purchaser and Seller shall share equally all
reasonable costs and expenses in connection with the termination of each such Employee unless such
termination is part of a company-wide work force reduction or a company-wide lay off by Purchaser
(the Seller’s portion of such expense is referred to hereafter as the “Seller’s Portion of the
Employee Expense”). If a court, tribunal, administrative agency or other similar body determines
that there was bad faith by Purchaser in the manner of termination of any such Employees and awards
additional damages based on that finding, then Seller shall not be liable for all or any portion of
such additional damages.

     5.5 Additional Documents and Further Assurances. Each party hereto, at the request of
another party hereto, shall execute and deliver such other instruments and do and perform such
other acts and things as may be reasonably necessary or desirable for effecting the consummation of
this Agreement and the transactions contemplated hereby. In addition, Seller agrees to promptly
forward to Purchaser any checks remitted to Seller for Accounts Receivable transferred to Purchaser
hereunder.

     5.6 Sales and Transfer Taxes. Subject to Section 5.7 below, Purchaser shall pay
directly to the appropriate Governmental Entity all sales and transfer Taxes, registration charges
and transfer fees, other than the goods and services tax and harmonized sales tax imposed under
Part IX of the Excise Tax Act (Canada), payable in respect of the purchase and sale of the Assets
under this Agreement and, upon the reasonable request of the Seller, the Purchaser shall furnish
proof of such payment.

     5.7 Goods and Services Tax and Harmonized Sales Tax Election. Purchaser and Seller
shall jointly elect, under subsection 167(1) of Part IX of the Excise Tax Act (Canada), and any
equivalent or corresponding provision under any applicable provincial or territorial legislation
imposing a similar value added or multi-staged tax, that no tax be payable with respect to the
purchase and sale of the Assets under this Agreement. Purchaser and Seller shall make such
election(s) in prescribed form containing prescribed information and Purchaser shall file such
election(s) in compliance with the requirements of the applicable legislation. If, notwithstanding
the foregoing election, Seller is required to collect and remit any amount of goods and services or
harmonized sales Tax in respect of the purchase and sale of the Assets, Purchaser shall pay such
Tax to Seller upon Seller’s written request with appropriate documentation.

     5.8 Conduct of Business Prior to Closing. During the period from the date of this
Agreement to the Closing Date, Seller shall: (a) conduct the Business in the ordinary course; (b)
use all reasonable efforts to main good relations with the Employees, its customers and suppliers;
(c) continue in full force all insurance policies maintained by Seller in respect to the Business
and give all notices and present claims under all insurance policies in a timely fashion; (d)
comply with all Laws affecting the operation of the Business; (e) use reasonable commercial efforts
to ensure compliance with the terms and covenants of Section 1.9 and Article 5; and (f) Seller and
the Seller Parties shall not take any actions that would constitute a breach of the
representations, warranties or agreements of Seller or a Seller Party contained in this Agreement.

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     5.9 Access for Investigation. During the period from the date of this Agreement to the
Closing Date, Seller will afford Parent, Purchaser and their legal counsel, accountants,
advisors,
representatives, affiliates and prospective lenders and investors full and free access to its
personnel,
properties, contracts, books and records, and all other documents and data; and Parent and
Purchaser
will afford Seller and Seller’s legal counsel, accountants, advisors, representatives,
affiliates and
prospective lenders and investors reasonable access to its personnel, properties, contracts,
books and
records, provided, however, that each party provides the other with reasonable notice and
such
access is requested for normal business hours.

     5.10 Bank Loan. Seller shall provide to Purchaser at least two (2) business days prior to
Closing (i) a pay offer letter issued by Toronto-Dominion Bank providing the amount necessary
to
satisfy the Bank Loan as of December 31, 2004 and (ii) wire instructions provided by Toronto-Dominion Bank. At Closing, Purchaser shall remit by wire transfer pursuant to the
instructions
provided by Toronto-Dominion Bank the amount specified on the pay-off letter to satisfy the
Bank
Loan in full from the Cash Consideration. As soon as possible thereafter, Seller shall
deliver to
Purchaser and Parent a release and discharge of the Toronto-Dominion Bank security interest.
Time
is of the essence in performance by Seller of its obligations under
this Section 5.10.

     5.11  Amendment of Privacy Policy. By Closing, Seller shall have taken the following steps
to obtain the consents required under Seller’s Privacy Policy and applicable federal, provincial
and local Laws of Canada to effect the lawful disclosure, transfer and assignment of Personal
Information to Purchaser: (i) amend its privacy policy as set
forth on Exhibit P hereto to
contemplate the transfer of Personal Information; and (ii) email the members of its Panel (as
defined in Section 2.24(a)) to inform them of such amendment and their right to unsubscribe from
the Panel. By Closing, Seller and Purchaser and Parent shall reasonably agree to the mechanism and
timing of the transfer of the Personal Information and such agreement shall be incorporated herein
at Closing as Exhibit Q. Upon the transfer of the Personal Information to Purchaser, Purchaser
shall abide by Seller’s Privacy Policy as amended in accordance
with this Section 5.11.

     5.12 Contracts. Seller will obtain prior to the Closing Date, all necessary consents, waivers
and approvals of parties to any Contract as are required thereunder in connection with the
transactions contemplated hereby for such Contracts to remain in effect and in good standing
without modification after the Closing.

     5.13 Updated Seller Financials.

          (a) Within ten (10) business days of Closing, Seller shall provide Parent and
Purchaser, Seller’s unaudited balance sheet as of
December 31, 2004 (the “Updated Current
Balance Sheet”) and the related unaudited statement of income for the period June 2004 through
December 31, 2004 (together with the Updated Current Balance Sheet, the “Updated Seller
Financials”). At Closing, Seller shall provide Parent and Purchaser any update to the reasonable
estimate of Estimated Net Working Capital statement referenced in Section 2.6. The Updated Seller
Financials will be true and correct in all material respects, will present fairly the financial
condition and operating results of Seller and will have been prepared in accordance with GAAP. The
Updated Seller Financials will only include changes incurred in the ordinary course of business
that are not material.

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          (b) Within ten (10) business days of Closing, Seller shall provide Parent and Purchaser,
accurate and complete lists of updated Accounts Receivable, Accounts Payable and Deferred
Revenue and Work In Progress as of the Closing Date.

          (c) Time is of the essence in performance by Seller of its obligations under this
Section 5.13.

     5.14 Stock Certificates. Parent shall issue the stock certificates referenced in
Section 1.8(b)(xxv) upon the later to occur: (i) the Closing Date and (ii) five (5) business days
after Seller directs Parent of the allocation of the shares of Parent Common Stock between Jeff
Holdco and Marshall Holdco.

ARTICLE VI

SURVIVAL OF REPRESENTATIONS AND WARRANTIES; INDEMNIFICATION

     6.1 Survival of Representations and Warranties. Except as otherwise provided below,
all of Seller’s and the Seller Parties’ representations and warranties in this Agreement or in any
instrument delivered pursuant to this Agreement (each as modified by the Seller Disclosure
Schedule) and all of Parent’s and Purchaser’s representations and warranties in this Agreement or
in any instrument delivered pursuant to this Agreement (each as modified by the Parent Disclosure
Schedule) shall survive the Closing Date and continue until the 11:59 p.m. Ontario time on the date
which is twenty four (24) months following the date of this Agreement. Sections 2.8, 2.11 and 2.19
shall survive the Closing Date and continue until 11:59 p.m. Ontario time of the last day of the
relevant time period set forth in the appropriate statute of limitations and Sections 2.1, 2.3,
4.1, 4.2 and 4.3 shall survive indefinitely.

     6.2 Indemnification.

          (a) Subject to Section 6.2(c), Seller and each Seller Party, jointly and severally, hereby
agree to indemnify and hold Parent, Purchaser and their officers, directors, agents,
representatives and affiliates harmless for any Claims incurred by Parent, Purchaser, their
respective officers, directors, agents, representatives or affiliates (collectively, the “Parent
Group Members”) as a result of:

               (i) any inaccuracy or breach of any representation or warranty of the Seller or the
Selling Parties contained in this Agreement; or

               (ii) any failure by Seller or a Selling Party to perform or comply with any covenant or
agreement contained herein.

          (b) Subject to Section 6.2(c), Parent and Purchaser, jointly and severally, hereby agree to
indemnify and hold Seller, each Seller Party and each Shareholder, and their respective officers,
directors, agents, representatives and affiliates, (the “Seller Group Members”) harmless for any
Claims incurred by a Seller Group Member as a result of

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               (i) any inaccuracy or breach of a representation or warranty of Parent or Purchaser
contained in this Agreement; or

               (ii) any failure by Parent or Purchaser to perform or comply with any covenant or
agreement contained herein.

          (c) The maximum amount of monetary liability of any party with regard to the indemnification
or any other obligation of such party contained in this Agreement shall not exceed $ 4,337,938 CAD;
provided that this limitation shall not apply to any Liability related to the Broker’s Fee or
Seller’s Portion of the Employee Expense.

     6.3 Notice and Determination of Claims.

          (a) If a Parent Group Member or a Seller Group Member believes that it has suffered or
incurred any Claim for which indemnity may be sought under this Article VI, such Parent Group
Member or Shareholder Group Member, as the case may be (the “Indemnified Person”), shall promptly
so notify (the “Claim Notice”) Seller and the Seller Parties or Parent, as the case may be (the
“Indemnifying Person”), in writing describing such Claim, the amount thereof, if known, and the
method of computation of such Claim, all with reasonable particularity and containing a reference
to the provisions of this Agreement in respect of which such Claim shall have occurred. The failure
by the Indemnified Person to promptly give notice as provided herein shall not relieve any
indemnification obligation under this Article VI except to the extent that the Indemnifying Person
is materially and directly damaged as a result of such failure to give notice. If any action at law
or suit in equity is instituted by or against a third party with respect to which any Indemnified
Person intends to claim any liability or expense as a Claim under this Article VI, such Indemnified
Person shall promptly notify the Indemnifying Person in writing of such action or suit as specified
in this Section 6.3. The Indemnified Person shall use reasonable efforts to minimize any Claim for
which indemnification is sought hereunder.

          (b) Within 15 calendar days after the Indemnified Person has delivered any Claim Notice
pursuant hereto the Indemnifying Person shall notify the Indemnified Person in writing whether or
not the Claim, or the amount thereof, is disputed. If such notice states that the Claim and the
amount are not disputed, or the Indemnifying Person fails to deliver any such notice within such 15
calendar day period, the Claim shall be deemed to be in compliance with this Article VI, and shall
be immediately forwarded to the Indemnifying Party for payment as set forth in the Claim Notice. If
a Claim or the amount thereof is disputed, the amount of indemnification to which an Indemnified
Person shall be entitled under this Article VI shall be determined: (i) by the written agreement
between the Indemnified Person; or (ii) by arbitration pursuant to Section 7.9; provided, however
that no party shall initiate arbitration until 30 calendar days have passed from the time the
Indemnifying Person delivered notice that it disputed the Claim Notice pursuant to this Section
6.3(b).

     6.4 Handling of Third-Party Claims.

          (a) In the event of any Claim for indemnification by a party hereto (an “Indemnified Person”)
resulting from or in connection with any Claim by a third party (a “Third Party Claim”),

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the Indemnified Person shall give such prompt written notice of the Third Party Claim to Parent or
Seller and the Seller Parties, as the case may be (the “Indemnifying Person”) as soon as reasonably
practicable after such Indemnified Person has actual knowledge thereof; provided, however, that
the failure by the Indemnified Person to give prompt notice as provided herein shall not relieve
the Indemnifying Person of any indemnification obligation under this Article VI except to the
extent that the Indemnifying Person is materially prejudiced as a result of such failure to give
prompt notice. Subject to the rights of or duties to any insurer or other third party having
potential liability therefor, the Indemnifying Person shall have the right, upon written notice
given to the Indemnified Person within 30 calendar days after receipt of the notice from the
Indemnified Person of any Third Party Claim, to assume the defense or handling of such Third Party
Claim, at the Indemnifying Person’s sole expense, in which case the provisions of Section 6.4(b)
shall govern.

          (b) The Indemnifying Person shall defend or handle the same in consultation with the
Indemnified Person and shall keep the Indemnified Person timely apprised of the status of such
Third Party Claim. The Indemnifying Person shall not, without the prior written consent of the
Indemnified Person, agree to a settlement of any Third Party Claim, which consent shall not be
unreasonably withheld, conditioned or delayed. The Indemnified Person shall cooperate with the
Indemnifying Person and shall be entitled to participate in the defense or handling of such Third
Party Claim with its own counsel and at its own expense.

          (c) If the Indemnifying Person does not give written notice to the Indemnified Person pursuant
to Section 6.4(a) within 30 calendar days after receipt of the notice from the Indemnified Person
of any Third Party Claim of the Indemnifying Person’s election to assume the defense or handling of
such Third Party Claim, the provisions of this Section 6.4(c) shall govern. In this case, the
Indemnified Person may, at the Indemnifying Person’s expense (which shall be paid from time to time
by the Indemnifying Person as such expenses are incurred by the Indemnified Person), select counsel
in connection with conducting the defense or handling of such Third Party Claim and defend or
handle such Third Party Claim in such manner as it may deem appropriate; provided, however that the
Indemnified Person shall keep the Indemnifying Person timely apprised of the status of such Third
Party Claim and shall not settle such Third Party Claim without the prior written consent of the
Indemnifying Person, which consent shall not be unreasonably withheld, conditioned or delayed. If
the Indemnified Person defends or handles such Third Party Claim, the Indemnifying Person shall
cooperate with the Indemnified Person and shall be entitled to participate in the defense or
handling of such Third Party Claim with its own counsel and at its own expense.

     6.5 Set-Off. Parent and Purchaser shall have the right, but not the obligation, to
collect, or hold back, indemnification from Seller or the Seller Parties by offsetting the
Contingent Consideration, any amounts due and owing pursuant to the Put Right (as defined in the
Restricted Stock Agreement) or any other amounts due and owing from Purchaser or Parent to Seller
and/or the Selling Parties, if any, upon the terms and subject to the conditions contained in this
Agreement. Notwithstanding the foregoing, the aggregate amount that may be collected or held back
pursuant to this Section 6.5 shall not exceed twenty-five percent (25%) of the Consideration, as
adjusted pursuant to Section 1.4.

     6.6 Stock Indemnification. Seller and each Seller Party, at its sole discretion, may
elect to satisfy any indemnification obligation under this Article VI by forefeiture of Parent
Common Stock,

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each of which, for the purposes of this Section 6.6, shall be valued at the greater of (i) such
Parent Common Stock Fair Market Value (as calculated in accordance with Exhibit O) and (ii) $3.30
CAD.

     6.7 Exclusive Remedy. This Article VI shall be the exclusive remedy for breaches of this
Agreement (including any covenant, obligation, representation or warranty contained in this
Agreement or in any certificate delivered pursuant to this Agreement) or otherwise in respect of
the transactions contemplated hereby.

ARTICLE VII

GENERAL PROVISIONS

     7.1 Notices

          All notices and other communications hereunder shall be in writing and shall be deemed given
if delivered personally or by commercial delivery service, or mailed by registered or certified
mail (return receipt requested) or sent via facsimile (with acknowledgment of complete
transmission) to the parties at the following addresses (or at such other address for a party as
shall be specified by like notice), with notice to be deemed effective when personally delivered,
three business days after mailing or one business day after transmittal by facsimile.

(a) if to Parent or Purchaser to:

comScore Network, Inc.

11465 Sunset Hills Road, Suite 200

Reston, Virginia 20190

Attention: Chief Financial Officer

Telephone No.: (703) 438-2000

Facsimile No.: (703) 438-2051

     with a copy to:

comScore Network, Inc.

11465 Sunset Hills Road, Suite 200

Reston, Virginia 20190

Attention: Corporate Counsel

Telephone No.: (703) 438-2000

FacsimileNo.: (650) 438-2350

     (b) if to Seller to:

SurveySite Inc.

90 Sheppard Avenue East, Suite 100

Toronto, Ontario M2N 3A l

Attention: Jeff Hohner

Telephone No.: (416) 642-1006

Facsimile No.: (416) 642-1007

¦ .

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     with a copy to:

Goodmans LLP

Barristers & Solicitors

250 Yonge Street, Suite 2400

Toronto, Ontario M5B 2M6

Attention: Neil Sheehy

Telephone No.: (416) 597-4229

Facsimile No.: (416) 979-1234

     (c) if to Hohner or 954253 Ontario Inc. to:

52 Parkhurst Boulevard

Toronto, Ontario M4G 2C9

Attention: Jeff Hohner

Telephone No.: (416) 642-1006

Facsimile No.: (416) 642-1007

     with a copy to:

Goodmans LLP

Barristers & Solicitors

250 Yonge Street, Suite 2400

Toronto, Ontario M5B 2M6

Attention: Neil Sheehy

Telephone No.: (416) 597-4229

Facsimile No.: (416) 979-1234

     (d) if to Rice or Rice and Associates Advertising Consultants Inc. to:

308 Hidden Trail

Toronto, Ontario M2R 3R8

Attention: Marshall Rice

Telephone No.: (416) 663-1866

Facsimile No.: (416) 642-1007

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with a copy to:

Goodmans LLP

Barristers & Solicitors

250 Yonge Street, Suite 2400

Toronto, Ontario M5B 2M6

Attention: Neil Sheehy

Telephone No.: (416) 597-4229

Facsimile No.: (416) 979-1234

     7.2 Amendment and Waiver. No modification, amendment or waiver of any provision of
this Agreement shall be effective unless in writing and signed by the party to be charged. No
failure or delay by either party in exercising any right, power, or remedy under this Agreement
shall operate as a waiver of any such right, power or remedy. No waiver that may be given by a
party will be applicable except in the specific instance for which it is given.

     7.3 Interpretation. The words “include,” “includes” and “including” when used herein
shall be deemed in each case to be followed by the words “without limitation.” Unless the context
otherwise requires, words importing the singular include the plural and vice versa and words
importing gender include all genders. The table of contents and headings contained in this
Agreement are for reference purposes only and shall not affect in any way the meaning or
interpretation of this Agreement.

     7.4 Counterparts and Facsimile Signature. This Agreement may be executed in one or
more counterparts, all of which shall be considered one and the same agreement and shall become
effective when one or more counterparts have been signed by each of the parties and delivered to
the other parties, it being understood that all parties need not sign the same counterpart. This
Agreement may be signed using facsimile transmission.

     7.5 Entire Agreement; Assignment. This Agreement, the Related Agreements, the
schedules and Exhibits hereto, and the documents and instruments and other agreements among the
parties hereto referenced herein: (a) constitute the entire agreement among the parties with
respect to the subject matter hereof and supersede all prior agreements and understandings, both
written and oral, among the parties with respect to the subject matter hereof, including the Letter
of Intent dated November 1, 2004; (b) are not intended to confer upon any other Person (including,
without limitation, the Designated Employees) any rights or remedies hereunder; and (c) shall not
be assigned by operation of law or otherwise except as otherwise specifically provided,
except that Parent and Purchaser may assign their respective rights and delegate their respective
obligations hereunder to their respective affiliates upon the prior written consent of Seller, not
to be unreasonably withheld or delayed. Subject to the foregoing, this Agreement shall be binding
upon and inure to the benefit of the parties hereto and their successors and assigns.

     7.6 Severability. In the event that any provision of this Agreement or the application
thereof,
becomes of is declared by a court of competent jurisdiction to be illegal, void or
unenforceable, the
remainder of this Agreement will continue in full force and effect and the application of such
provision to other persons or circumstances will be interpreted so as reasonably to effect the
intent of

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the parties hereto. The parties further agree to replace such void or unenforceable provision of
this Agreement with a valid and enforceable provision that will achieve, to the extent possible,
the economic, business and other purposes of such void or unenforceable provision.

     7.7 Other Remedies. Except as otherwise provided herein, any and all remedies herein
expressly conferred upon a party will be deemed cumulative with and not exclusive of any other
remedy conferred hereby, or by law or equity upon such party, and the exercise by a party of any
one remedy will not preclude the exercise of any other remedy.

     7.8 Governing Law. This Agreement is a contract made under and shall be governed by
and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada
applicable in the Province of Ontario and each party irrevocably and unconditionally (i) agrees
that any suit, action or other legal proceeding arising out of this Agreement may be brought in the
Courts of Ontario; (ii) consents to the jurisdiction of any such court in any such suit, action or
proceeding; and (iii) waives any objection which such party may have to the laying of venue of any
such suit, action or proceeding in any such court.

     7.9 Arbitration. The parties hereto agree to submit any dispute with respect to the
Draft Working Capital Statement under Section 1.4 or the right to receive indemnification and the
amount thereof under Article VI to arbitration in accordance with this Section 7.9. The arbitration
shall be carried out in accordance with the Arbitration Act (Ontario). The arbitration shall take
place in the City of Toronto, in the Province of Ontario through the services provided by the ADR
Chambers. The arbitration tribunal shall consist of one (1) arbitrator from ADR Chambers, provided
such arbitrator is a former judge of the Superior Court of Justice, Ontario. The arbitration shall
be completed within sixty (60) days of the appointment of the arbitrator, provided that a decision
or award made after expiration of such sixty (60) day period shall not be invalid. Each party
agrees to cooperate fully with the other and with the arbitrator to ensure that the arbitration can
be completed within such sixty (60) day period. The decision of the arbitrator shall be final and
binding, and shall not be subject to appeal, whether with respect to matters of fact or law, or
with respect to assignment of responsibility for the costs of arbitration.

     7.10 Waiver of Trial By Jury. EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ALL
RIGHT TO TRIAL BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM (WHETHER BASED ON CONTRACT, TORT,
OR OTHERWISE) ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE ACTIONS OF ANY PARTY HERETO IN
NEGOTIATION, ADMINISTRATION, PERFORMANCE OR ENFORCEMENT HEREOF.

     7.11 Rules of Construction. The parties hereto agree that they have been represented
by counsel during the negotiation and execution of this Agreement and, therefore, waive the
application of any law, regulation, holding or rule of construction providing that ambiguities in
an agreement or other document will be construed against the party drafting such agreement or
document.

     7.12 Specific Performance. The parties hereto agree that irreparable damage would
occur
in the event that any of the provisions of this Agreement were not performed in accordance
with
their specific terms or were otherwise breached. It is accordingly agreed that the parties
shall be

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entitled to an injunction or injunctions to prevent breaches of this Agreement and to enforce
specifically the terms and provisions hereof in any court of Ontario this being in addition to any
other remedy to which they are entitled at law or in equity.

[SIGNATURE PAGE FOLLOWS]

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     IN WITNESS WHEREOF, Parent, Purchaser, Seller and the Seller Parties have
caused this Agreement to be executed and delivered as of the date first above written.

	 	 	 	 	 	 	 	 	 	 	 
	PARENT:	 	 	 	SELLER:	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	COMSCORE NETWORKS, INC.	 	 	 	SURVEYSITE INC.	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	By:

	 	/s/ Magid Abraham
	 	 	 	By:
	 	/s/ Jeffrey Hohner	 	 
	 

	 	 

Name: Magid Abraham
	 	 	 	 	 	 

Name: Jeffrey Hohner
	 	 
	 

	 	Title: President
	 	 	 	 	 	Title: President	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	PURCHASER:	 	 	 	SELLER PARTIES:	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	COMSCORE CANADA, INC.	 	 	 	954253 ONTARIO INC.	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	By:

	 	/s/ Magid Abraham
	 	 	 	By:
	 	/s/ Jeffrey Hohner	 	 
	 

	 	 

Name: Magid Abraham
	 	 	 	 	 	 

Name: Jeffrey Hohner
	 	 
	 

	 	Title: President
	 	 	 	 	 	Title: President	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	RICE AND ASSOCIATES ADVERTISING	 	 
	 	 	 	 	 	 	CONSULTANTS INC.	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	 

	 	 	 	 	 	By:
	 	/s/ Marshall Rice	 	 
	 

	 	 	 	 	 	 	 	 	 	 
	 

	 	 	 	 	 	 	 	Name: Marshall Rice	 	 
	 

	 	 	 	 	 	 	 	Title: President	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	JEFFREY HOHNER	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	/s/ Jeffrey Hohner	 	 
	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	MARSHALL RICE	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	/s/ Marshall Rice

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00122-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00122-of-00352.parquet"}]]