Document:

[***] CERTAIN CONFIDENTIAL INFORMATION CONTAINED
IN THIS DOCUMENT, MARKED BY BRACKETS, HAS BEEN OMITTED AND FILED SEPARATELY
WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 406 OF THE
SECURITIES ACT OF 1933, AS AMENDED.

Exhibit 10.31

 

SOFTWARE RESELLER
AGREEMENT

 

THIS AGREEMENT (the
“Agreement”) is made and entered into as of this 20TH day of
July, 2004 (the “Effective Date”) by and between Fast Search &
Transfer International AS, a company organized and existing under the laws of
the Kingdom of Norway and maintaining its principal place of business at
Christian Frederiks plass 6 N-0154
Oslo, Norway (“FAST”), and Aptas,
a company organized and existing under the laws of Delaware and maintaining its
principal place of business at 1517 Blake Street, 2nd Floor, Denver,
CO 80202 (“RESELLER”).

 

WHEREAS, FAST is a
developer, owner and licensor of search software; and

 

WHEREAS, RESELLER
is engaged in the business of marketing and selling computer software
solutions, and in creating published web business(es) that employ search
technologies; and

 

WHEREAS, the
parties desire that RESELLER, on the terms and conditions set out herein, shall
serve as a non-exclusive RESELLER of FAST Products worldwide (the “Territory”)
and the following vertical market(s): search and directory providers and
publishing markets (the “Designated Market”);

 

NOW, THEREFORE, in
consideration of the premises and for other good and valuable consideration,
the receipt and sufficiency of which is acknowledged, the parties hereto agree
as follows:

 

1.        DEFINITIONS.

 

1.1       Products.
“Products” shall mean the object code copies of the software products listed in
Schedule A and any subsequent updates and upgrades thereto, and all
accompanying and associated Documentation, which RESELLER shall market and
distribute in the Territory.

 

1.2       Customer.
“Customer” shall mean an end—user of a Product in the Territory.

 

1.3       Documentation.
“Documentation” shall mean program documentation, user manuals, handbooks and
other materials describing the use, design, installation, operation and
maintenance of the Products.

 

1.4       Trademarks.
“Trademarks” and “Reseller Trademarks” shall mean the trademarks, service
marks, trade names and logotypes authorized from time to time by FAST, and
Aptas, respectively.

 

1.5       Derivative Works. “Derivative Works” shall mean a revision,
enhancement modification, translation, abridgment, condensation or expansion of
FAST Products or Documentation or any form in which FAST Products or
Documentation may be recast, transferred, or adapted. For the avoidance of
doubt, a Development is not a Derivative Work.

 

1.6       Development. “Development”
shall mean any application, connector or other code developed by RESELLER under
Section 2.2(iv) that is compatible with the Product.

 

 

2.        APPOINTMENT

 

2.1       Appointment.
FAST hereby appoints RESELLER, and RESELLER hereby accepts appointment, as FAST’s
non-exclusive reseller of the Products in the Territory during the term of this
Agreement.

 

2.2       License
Grant. In exchange for payment of the participation fee referenced in Section 3.1,
and subject to all the other terms and conditions of this Agreement, FAST
hereby grants to RESELLER a non-exclusive and non-transferable right and
license during the term of this Agreement in the Territory and with respect to
the Designated Market only: (i) To market, promote, advertise, sell and
distribute the Products directly to Customers; (ii) to market, promote,
advertise, sell and perform support and maintenance services related to the
Products only under RESELLER’s own name and not as a subcontractor of FAST,
unless mutually agreed upon on a case by case basis; (iii) to use up to
three copies of the Product to provide demonstrations to prospective Customers,
so long as such copy is at all times under the control of RESELLER and not left
with the prospective Customer; (iv) to use one copy of the Product to
develop Developments under additional terms set forth in Section 8 below
and (v) distribute evaluation copies of the Products free of charge to
prospective customers. RESELLER shall not (a) modify the Products or
create Derivative Works thereof; (b) merge the Products with other
software; (c) reverse engineer, decompile, disassemble, or otherwise
attempt to derive the source code for the Products; (d) disclose to third
parties the results of any bench tests performed on the Products without FAST’s
prior written consent; or (e) otherwise use, copy or distribute the
Products except as expressly allowed hereunder.

 

2.3       Trademark
License. In connection with RESELLER’s activities authorized pursuant to
this Agreement, RESELLER is granted a non-transferable, non-exclusive right to
use the Trademarks in accordance with instructions given from time to time by
FAST. RESELLER shall not attach any additional trademarks, service marks, or
trade names to any Products and shall not use FAST’s trademarks as part of
RESELLER’s trademarks, service marks or trade names or in any other manner that
would tend to imply that RESELLER has an affiliation with FAST other than as
set forth in this Agreement

 

2.4       Title.
FAST and its suppliers retain the ownership of all right, title and interest in
and to the Products, Documentation, Trademarks, and all patents, copyrights and
other proprietary rights therein, and RESELLER shall acquire no rights therein
except as expressly set forth in this Agreement. FAST shall own all rights,
title and interest in all Derivative Works to the Products, and RESELLER shall
own all rights, title and interest in all Developments. RESELLER shall take no
action, which may adversely affect or impair FAST’s ownership of such materials
and rights. For the avoidance of doubt, “Developments”, as that terms is
defined in section 8.2 below, shall not be deemed “Derivative Works” to
the Products.

 

 

3.        RESELLER’S
GENERAL OBLIGATIONS.

 

3.1       Distribution
Rights and Participation Fee. In exchange for the promise to pay FAST a
one-time participation fee of [***] RESELLER is authorized to distribute and
deliver Products to Customers in the Designated Market in the Territory under
the terms hereof and to identify itself in the market place as a “FAST
authorized reseller”. This fee shall be due and payable thirty days after
receipt of invoice from FAST.

 

3.2       Marketing.
RESELLER shall be responsible for the promotion and marketing of the Products.
RESELLER and FAST will use reasonable commercial efforts to further the joint
interests of both parties and to maximize the joint and separate market
opportunity in the Territory. Furthermore, RESELLER shall use due diligence in
safeguarding the interests of FAST and shall keep FAST informed of its
activities as well as market conditions within the Territory.

 

3.3       Pricing.
Pricing of Products to Customers shall be at the discretion of RESELLER.

 

3.4       End-User
License Agreements and Evaluation Agreements. (a) RESELLER shall be
responsible for entering into a binding end-user license agreement with
Customer (“EULA”), which complies in all respects with the language, copyright
and other laws of the country of distribution. The terms and conditions of the EULA,
including but not limited to the warranties, limitations of liability and grant
of license, and intellectual property provisions, shall be at least as
restrictive as FAST’s standard terms and conditions, a current example of which
is attached hereto as Schedule C, and shall specify (i) that RESELLER
shall assume sole liability vis-à-vis the Customer for product performance; (ii) that
FAST shall be a third-party beneficiary of the EULA. RESELLER shall maintain a
copy of the EULA for each Customer, and shall, promptly following execution of
such agreements, provide FAST with a copy and (iii) that Customer may not
use the Products to power an auction-model pay-for-placement service. For the
avoidance of doubt, the prohibition in 3.4(a)(iii) shall not bar a Customer from using the Product on the
same website as other software which interfaces with the Product and which
powers an auction-model pay-for-placement service. (b) If RESELLER wishes
to provide a prospective Customer with a copy of the Products for the sole
purposes of evaluation, RESELLER may do so only under the terms of a binding
agreement with the prospective Customer that (i) disclaims all performance
warranties; (ii) is for a term of no more than 30 days, (iii) limits
use to evaluation only, and (iv) is free of charge.

 

3.5       Enforcement
of End User License Agreement and Evaluation Agreement. If RESELLER learns
of any breach of a EULA or Evaluation Agreement that could damage FAST (or its
third party licensors), RESELLER shall promptly notify FAST in writing, and the
parties will determine a mutually acceptable course of action. Nothing shall
preclude FAST from taking corrective action without RESELLER’s consent, so long
as RESELLER is actively consulted and copied on all such actions. In addition,
if a breach of an EULA or an Evaluation Agreement occurs that would, in FAST’s
opinion, result in irreparable harm to FAST (and/or its third party licensors)
unless injunctive or other equitable relief is granted to restrain the
violation, RESELLER shall, as requested by FAST, either (i) use its best
efforts to obtain such equitable relief as promptly as reasonably possible or (ii) assign
its rights under the EULA or Evaluation Agreement to FAST to permit FAST to
seek such equitable relief. RESELLER’s foregoing obligations to enforce the
EULAs or Evaluation

 

 

Agreements as necessary to protect the interest of
FAST and its third party licensors shall survive expiration or termination of
this Agreement.

 

3.6       Compliance
with Laws. At all times, RESELLER shall comply with all laws, rules,
ordinances, decrees and regulations applicable to its activities under this
Agreement. RESELLER shall indemnify FAST for any costs, expenses, injury and
damage caused to FAST as a result of RESELLER’s failure to comply with applicable
laws, rules, ordinances, decrees and regulations.

 

3.7       Other
Obligations. RESELLER shall have the following specific obligations with
respect to the marketing and distribution of Products:

 

3.7.1   To
use commercially reasonable efforts to further the marketing, license and
distribution of Products, including taking the necessary actions to protect
against improper copying

 

3.7.2   To
promptly respond to all inquiries from prospective Customers, including
complaints, process all orders and affect all shipments of Products; and

 

3.7.3   To
conduct a mutually agreed upon scheduled business development dialog with FAST
to discuss sales pipeline progress and to coordinate lead development to the
benefit of both parties..

 

3.7.4   To
provide FAST with a quarterly revenue forecast for each upcoming quarter.

 

3.8       RESERVED

 

3.9       Customer
Satisfaction. The Products are technically complex and require
high-quality, individualized pre-marketing and post-marketing support. This
support is necessary to achieve and maintain high Customer satisfaction.
RESELLER agrees that high Customer satisfaction is a condition of its continued
authorization by FAST. RESELLER agrees that it will not market and sell the
products in geographical areas where it does not have the ability to support
them. In addition, in order to help ensure high Customer satisfaction, RESELLER
agrees;

 

•         To
report to FAST promptly all actual problems with any Product that, in RESELLER’s
judgment have the potential to materially impact the Customer’s reasonable
enjoyment of FAST Products

 

•         To
maintain a shipment report identifying the Customer, the Product sold, the date
of sale, and the quantities of the Products sold:

 

•         To
retain all shipment reports for three (3) years after the date of sale,
and assist FAST, upon request, in tracing a product to a Customer in
distributing critical product information, or in discovering unauthorized
marketing or infringing acts;

 

•         To
conduct business in a manner that reflects favorably at all times on the
products, goodwill and reputation of FAST;

 

 

•         To
avoid deceptive, misleading or unethical practices that are or might be
detrimental to FAST or the FAST Products;

 

•         To
refrain from making any false or misleading representations with regard to FAST
or the Products; and

 

•         To
refrain from making any representations, warranties or guarantees to customers
with respect to the specifications, features or capabilities of the Products
that are inconsistent with the literature distributed by FAST, or
representations made by FAST employees.

 

4.        FAST’S
GENERAL OBLIGATIONS.

 

4.1       Documentation.   The
Documentation shall be the most recent version distributed by FAST in the
English language in the form of document files and one (1) set in
hardcopy. RESELLER acknowledges that the Documentation is protected by
copyright and may be reproduced or translated only as permitted in this
Agreement. Any translations of Documentation are derivative works and are owned
by FAST.

 

4.2       Marketing
Materials.   FAST agrees to provide, upon request, internally developed
Product marketing communications materials via electronic media in the English
language for translation and duplication, as appropriate, to RESELLER. FAST
hereby grants to RESELLER the non-exclusive, non-transferable right to
reproduce and use any such materials during the term of this Agreement, but not
to modify such materials without prior written permission from FAST.

 

4.3       Compliance
with Laws.   At all times, FAST shall comply with all laws, rules,
ordinances, decrees and regulations applicable to its activities under this
Agreement.

 

4.4       Software
Developer’s Kit.   FAST shall provide Reseller with a software
development kit (the “SDK”), containing all APIs related to the Products as
well as relevant development tools and examples of code and applications. FAST
shall provide Reseller with support with respect to the SDK while this
Agreement is in effect, in accordance with Schedule B-1 attached hereto.

 

5.        SUPPORT
AND MAINTENANCE; TRAINING

 

5.1       Support
with respect to Customers.   RESELLER shall be solely responsible for
providing first tier technical support to Customers as described in Schedule B,
unless otherwise agreed upon on a case by case basis. FAST shall provide
RESELLER with second and third tier technical support with respect to Customers
in accordance with Schedule B. RESELLER shall be responsible for all
communications with Customer.

 

5.2       Service
Level Objectives.   If RESELLER offers to provide its Customers with
support and maintenance that exceeds FAST’s service level objectives as set out
in Schedule B hereto FAST will not be obligated to support such service
levels unless FAST has agreed to do

 

 

so in writing. FAST will keep RESELLER informed as to
FAST’s schedule for new versions and releases of the Products.

 

5.3       Training.   RESELLER
shall ensure that the primary member of RESELLER’s staff engaged in negotiating
obligations and supporting the Products is trained and certified by FAST within
90 days of the Effective Date. RESELLER shall bear all expenses incurred by or
on behalf of its own staff in connection with the training, but shall be
entitled to four man-days of training free, and to a fifty percent (50%)
discount off of FAST’s standard list prices for training in excess of four
person-days. If any training upon request by RESELLER takes place elsewhere
than at FAST’s place of business, RESELLER shall bear all expenses incurred by
FAST and its staff in relation to the offsite training, including expenses
related to accommodation, meals and travel.

 

5.4       Updates and
Upgrades.   FAST will make Updates and Upgrades (as these terms are
defined in FAST’s standard terms and conditions) available to RESELLER when
they become commercially available. RESELLER is responsible for distributing
such Updates and Upgrades to existing Customers who subscribe to maintenance
and support within six months of receiving such Updates or Upgrades from FAST.
At such time as an Update or Upgrade is made available, RESELLER will cease
marketing and distributing the previous version of the Product to new
Customers. Notwithstanding the foregoing, if RESELLER has developed any
applications, connectors or other code under Section 2(iv) (hereinafter
referred to as “Developments”) that are not compatible with updated or upgraded
versions of the Product, then RESELLER may continue to distribute the previous
version of the Product until such time as it has updated its Developments or
for three months after the time an Update or Upgrade is made available,
whichever occurs first. FAST may cease support of any version of the Product
one year after a new version is made available, and RESELLER is advised to
update, in a timely manner, any Development to the extent necessary for such
code to be compatible with new versions of the Product.

 

6.        REGISTRATION/ORDERING.

 

6.1       Product
Registration.   RESELLER is required to register all Customers of
Products with FAST in accordance with then current FAST registration
procedures.

 

6.2.      Ordering.   RESELLER
shall order products from FAST on a customer by customer basis, by means of the
FAST Product Order Form via telefax or electronic communications in
accordance with the standard FAST ordering procedures. All orders shall be
subject to FAST’s acceptance, which shall not be unreasonably withhold.

 

7.        PAYMENT
TERMS.

 

7.1       FAST shall make
Products and associated maintenance and support available to RESELLER at [***]
off FAST’s then-current list prices, which prices may change from time to time
on thirty days written notice to RESELLER. Notwithstanding the foregoing, the
parties may agree to a steeper discount on a case by case basis in the event
special circumstances arise, such as the opportunity to sell to a Customer of
particular strategic importance who is demanding favourable pricing. In the
event a

 

 

steeper discount is agreed upon, RESELLER shall get
credit (for purposes of determining whether RESELLER has met the minimum due
under 7.3 below) for the price agree upon plus 1/2 the difference between the
price agreed upon and [***] off list. FAST shall issue an invoice for ordered software
and services which shall be payable by RESELLER within thirty days of receipt.
Payment by RESELLER is due regardless of when or whether RESELLER is paid by
its Customer. Late payments shall accrue interest at the rate of 12% annually,
and RESELLER shall reimburse FAST for all costs of collection incurred.

 

All payments due hereunder are exclusive of all sales
taxes, use taxes, value added taxes and any other similar taxes imposed by any
federal, state, provincial or local governmental entity on the transactions
contemplated by this Agreement, excluding taxes based upon FAST’s net income.
When FAST has the legal obligation to pay or collect such taxes, the
appropriate amount shall be invoiced to and paid by RESELLER unless RESELLER
provides FAST with a valid tax exemption certificate authorized by the
appropriate taxing authority.

 

In the event that any withholding taxes or any other
similar taxes are imposed by any federal, state, provincial or local
governmental entity on the transactions contemplated by this Agreement RESELLER
shall pay such taxes in such amounts as are necessary to ensure that FAST
receives the full amount of the fee required under the first paragraph of this Section 7.1.

 

7.2.      Audit Rights
Records.   RESELLER agrees to allow FAST to examine its records to
determine compliance or noncompliance with this Agreement. Any examination will
be conducted only by an authorized representative of FAST, such representative
to be a qualified third party and will occur during regular business hours at
RESELLER’s offices and will not interfere unreasonably with RESELLER’s business
activities. A regional or national Certified Public Accounting firm or a law
firm will automatically be deemed to be a qualified third party. Examinations
will be made no more frequently than twice per contract year, and FAST will
give RESELLER ten (10) business days or more prior written notice of the
date of the examination and the name of FAST’s authorized representative who
will be conducting the examination. The audit will be conducted at FAST’s
expense unless the results of such audit establish that inaccuracies in the
quarterly reports have resulted in underpayment to FAST of more than (5%) of
the amount due in any quarter, in which case RESELLER shall pay within 30 days
all amounts due and bear the expenses of the audit. In the event a second
instance of a more than a 5% underpayment is discovered, FAST, at its option,
will have the right to terminate the Agreement for cause with 15 days notice,
in addition to any other rights FAST may have hereunder or at law. In the event
a 5% underreporting is found, the examiner will give FAST an examination report
containing the type of error(s), number of customers affected and the dollar
amount. If it is discovered that the RESELLER has distributed the product
through unauthorized agents or other third parties, the names of such agents,
or third parties may be revealed to FAST.

 

 

7.3       Minimum Due.   For
the first 18 months that this contract is in effect and each 12-month period thereafter,
RESELLER shall order a minimum of [***] of total Products and Services from
FAST, unless otherwise negotiated and agreed upon in writing. Orders under this
Agreement and an Application Services Provider agreement that the parties
expect to enter into shall be combined to determine whether such minimum is
met.

 

8.        DEVELOPMENT
RIGHTS AND OBLIGATIONS.

 

8.1       In connection
with RESELLER’s exercise of the rights set forth in Section 2.2(iv) above,
FAST shall provide RESELLER with necessary APIs and documentation. In addition,
RESELLER may obtain support from FAST’s professional services department at
hourly rates then in effect.

 

8.2       Prior to
distributing any application, connector or other code developed under Section 2.2(iv) (hereinafter
referred to as a “Development”), RESELLER shall provide such Development to
FAST solely for purposes of testing and evaluation, at FAST’s sole expense, to
determine compatibility between the Development and the Product. If FAST opts
to perform such testing and evaluation, it shall treat the results thereof as
confidential. If FAST, in its reasonable discretion, determines that the
Development is not compatible with the Product, FAST may terminate this
Agreement upon thirty days written notice if RESELLER fails to modify the
Development so that it is compatible within that time frame.

 

8.3       RESELLER shall
indemnify and hold FAST harmless from any third party claims and resulting
losses, costs, liabilities and expenses (including reasonable attorney’s fees)
related to Developments.

 

8.4       RESELLER shall
modify Developments to the extent necessary for them to work with updated
versions of the Product, within a time-frame that will allow RESELLER to comply
with its obligations under Section 5.4 above.

 

9.        WARRANTY
AND INDEMNFICATION.

 

9.1       Limited
Warranty.   FAST warrants as follows:

 

9.1.1    FAST
is the owner or licensee of all intellectual property rights in and to the
Products and there is no pending litigation against FAST which could materially
impact upon its ability to perform its obligations under this Agreement.

 

9.1.2    FAST
has full power and right to license the Products and perform all other terms of
this Agreement, and the use of the Products, or the exercise of the licenses
granted hereunder, will not violate or interfere with the intellectual property
or contractual rights of any third party, including without limitation, those
rights arising under copyright, trademark, trade secret or patent law,
provided, however that FAST shall not be liable for breach of representation
and warranty if a violation or interference occurs by reason of software or
content supplied by RESELLER, Customer, content owners, or other third parties.
FAST further warrants that RESELLER’s exercise of its rights in accordance with
the terms and 

 

 

conditions herein will not violate the terms of FAST’s
agreement with Overture.

 

9.1.3    Indemnification
by FAST.   FAST agrees to indemnify and hold harmless RESELLER, from
and against any and all third party claims and resulting losses, costs,
liabilities, and expenses (including reasonable attorney’s fees), arising as a
result of or in connection with FAST’s breach of any of the representations and
warranties in Section 9.1.1 or Section 9.1.2 or of any representation
or warranty contained in a EULA, provided (i) RESELLER promptly gives
written notice of any claim to FAST; (ii) at FAST’s expense, RESELLER
provides any assistance which FAST may reasonably request for the defense of
the claim; and (iii) FAST has the right to control of the defense or
settlement of the claim. Notwithstanding the foregoing, FAST shall not be
obligated to indemnify RESELLER to the extent the claim would not have arisen
but for RESELLER’s negligent or wrongful act or omission, or for claims arising
out of the RESELLER’s EULA if the RESELLER’s EULA is less restrictive than FAST’s
standard terms and conditions set forth in Schedule C.

 

9.1.4    FAST
warrants that, for a period of ninety (90) days from the delivery, the CD or
other media on which the Products are furnished (“Media”) shall be free from
defects in materials and workmanship under normal use and service.

 

In the event that such media is proven to be
defective, FAST’s entire liability and RESELLER’s sole and exclusive remedy
shall be replacement of the media or such part of the media not meeting FAST’s
limited warranty, provided that RESELLER returns the media or such part of the
media to FAST with a copy of RESELLER’s dated receipt. If failure of the media
or any part of the media has resulted from accident, abuse, or misapplication
of the Products, then FAST shall have no obligation to replace the media or any
such part of the media under this limited warranty.

 

9.1.5    Indemnification
by RESELLER.   RESELLER agrees to indemnify and hold harmless FAST from
and against any and all third party claims and resulting losses, costs,
liabilities, and expenses (including reasonable attorney’s fees), arising as a
result of or in connection with (i) any breach by RESELLER of its
obligations under this Agreement; (ii) the negligent or intentional acts
or omissions of RESELLER, its employees or agents, and (iii) any
representation, warranty, promise or assurance made or granted by RESELLER to a
Customer or prospective customer.

 

10.      LIMITATION
OF LIABILITY.

 

10.1     IN NO EVENT
SHALL FAST AND IT LICENSORS OR RESELLER BE LIABLE TO THE OTHER FOR ANY SPECIAL,
INCIDENTAL, INDIRECT, PUNITIVE, EXEMPLARY OR CONSEQUENTIAL DAMAGES, WHETHER
FORESEEABLE OR UNFORESEEABLE, WHICH MAY ARISE OUT OF OR IN CONNECTION WITH
THIS AGREEMENT, REGARDLESS OF WHETHER EITHER PARTY HAS BEEN APPRISED OF THE
POSSIBILITY OR LIKELIHOOD OF SUCH DAMAGES

 

 

OCCURRING, OR WHETHER CLAIMS ARE BASED OR REMEDIES ARE
SOUGHT IN CONTRACT OR TORT OR OTHERWISE.

 

10.2     EXCEPT AS SET
FORTH IN SECTION 9.1, IN NO EVENT SHALL FAST’S OR ITS LICENSORS’ TOTAL
CUMULATIVE LIABILITY FOR ANY DAMAGES TO RESELLER OR ANY OTHER ENTITY EVER
EXCEED THE AGGREGATE FEES PAID BY RESELLER TO FAST.

 

11.      CONFIDENTIALITY.

 

11.1     Non
Disclosure.   The parties agree that any Confidential Information
provided under this Agreement shall be held and maintained in strict
confidence. Each party agrees to protect the confidentiality of such information
in a manner consistent with the way a reasonable person would protect similar
Confidential Information. “Confidential Information” means the information and
materials noticed or marked by FAST or RESELLER as confidential and
proprietary, or which should reasonably be understood as confidential and
proprietary given the nature of the information or materials. “Confidential
Information” does not include information that (i) is already known to the
receiving party at the time it is disclosed and has not been obtained
wrongfully, (ii) becomes publicly known without fault of the receiving
party, (iii) is independently developed by the receiving party, (iv) is
approved for release in writing by the disclosing party, (v) is disclosed “without
restriction by the disclosing party to a third party, or (vi) is disclosed
pursuant to legal obligations beyond the control of the disclosing and
receiving parties.

 

11.2     Legal Action.   At
FAST’s request, RESELLER shall cooperate fully with FAST in any and all legal
actions taken by FAST to protect its rights in the Products and in the FAST
Confidential Information.

 

12.      TERM
AND TERMINATION.

 

12.1     Term.   This
Agreement shall take effect on the Effective Date and shall continue in force
for eighteen months. Thereafter it will be automatically renewed for one (1) year
renewal terms unless terminated by either party with 90-day notice prior to the
end of the initial or any renewal term.

 

12.2     Termination.   Notwithstanding
the provisions of the foregoing, this Agreement may be terminated in accordance
with the following provisions:

 

12.2.1  Either
party hereto may terminate this Agreement at any time by giving notice in
writing to the other party, which notice shall be effective upon receipt,
should the other party be in material breach of this Agreement and fail to cure
such breach within thirty (30) days of written notice thereof, file a petition
of any type as to its bankruptcy, be declared bankrupt, become insolvent, make
an assignment for the benefit of creditors, or go into liquidation or
receivership or otherwise lose control over all or substantially all of its
business.

 

 

12.2.2    Either
party may terminate this Agreement for any reason upon 90-day written notice to
the other party.

 

12.3     Rights and Obligations on
Termination or Expiration.

 

12.3.1  Except as
provided below termination or expiration of this Agreement shall not release
either party from the obligation to make payment of all amounts then or
thereafter due and payable. RESELLER shall be released from the minimum
commitment obligation to FAST as specified in Section 7.3 if i) this
Agreement is termination by RESELLER for cause pursuant to Section 12.2.1
or ii) this Agreement is terminated by FAST upon 90-days written notice
pursuant to Section 12.2.2.

 

12.3.2  Upon
termination or expiration of this Agreement, RESELLER shall: (1) immediately
return to FAST or destroy (i) all media containing the Products; (ii) all
originals and copies of the Products, manuals, Documentation, product
literature, fee schedules, and other written materials provided by FAST; or (iii) all
Confidential Information and other property of FAST, provided that such
materials or information are in RESELLER’s possession or under its control; (2) immediately
discontinue holding itself out as a distributor of the Products, shall destroy
all advertising and promotional materials in its possession or control bearing
any Trademarks, and shall remove all signs bearing Trademarks or otherwise
identifying RESELLER as a representative of FAST; and (3) deliver to FAST
a document executed on behalf of RESELLER certifying RESELLER’s compliance with
this Section.

 

12.3.3  Termination
or expiration of this Agreement does not affect any sublicenses granted by
RESELLER to Customers in accordance with this Agreement. However, in the event
of such termination or expiration, FAST shall have the option of assuming first
tier support for all then-current Customers, and RESELLER shall in such event refund
to FAST a prorata share of all maintenance and support fees collected from such
Customers, based on the time remaining in such Customers’ then-current
maintenance and support term.

 

13.      GOVERNING
LAW

 

This Agreement shall be governed by, and interpreted
and construed in accordance with, the laws of the Commonwealth of
Massachusetts. Both parties hereby irrevocably submit any disputes under this
Agreement to the jurisdiction of the state and Federal courts located in
Boston, Massachusetts.

 

14.      MISCELLANEOUS.

 

14.1     Relationship.   This
Agreement does not make either party the employee, franchisee, agent or legal
representative of the other for any purpose whatsoever. Neither party is
granted any right or authority to assume or to create any obligation or
responsibility, express or implied, on behalf of or in the name of the other
party. In fulfilling its obligations pursuant to this Agreement each party
shall be acting as an independent contractor.

 

 

14.2     Assignment.   RESELLER
shall not assign or otherwise transfer any of its rights or obligations under
this Agreement without the prior written consent of FAST, which shall not be
unreasonably withheld. Any prohibited assignment shall be null and void. FAST
may transfer its rights and obligations hereunder to any company or other legal
entity that is controlled by, controls or is under common control with FAST, so
long as it does not present meaningful conflicts with RESELLER’s business. This
Agreement shall inure to the benefit of and shall be binding on the successors
and permitted assigns of the parties.

 

14.3     Entire
Agreement.   This Agreement constitutes the entire agreement of the
parties with respect to the subject matter hereof, and supersedes all previous
agreements by and between the parties as well as all proposals, oral or written
and all negotiations, conversations or discussions heretofore had between the
parties related to the subject matter of this agreement. The parties
acknowledge that they have not been induced to enter into this agreement by any
representations or statements, oral or written, not expressly contained herein.

 

14.4     Amendment.   This
Agreement shall not be deemed or construed to be modified, amended, rescinded,
cancelled or waived, in whole or in part, except by written amendment signed by
the parties hereto.

 

14.5     Severability.   In
the event that any of the terms of this Agreement are in conflict with any
applicable rule of law or statutory provision or otherwise unenforceable
under applicable laws or regulations of any government or subdivision thereof,
such terms shall be deemed stricken from this Agreement, but such invalidity or
unenforceability shall not invalidate any of the other terms of this Agreement
and this Agreement shall continue in force, unless the invalidity or
unenforceability of any such provisions hereof does substantial violence to, or
where the invalid or unenforceable provisions comprise an integral part of, or
are otherwise inseparable from, the remainder of this Agreement.

 

14.6     Counterparts.   This
Agreement shall be executed in two or more counterparts, and each such
counterpart shall be deemed an original hereof. Any translation of this
Agreement into any other language shall be for convenience purposes only and
shall not be binding on any party.

 

14.7     Delay or
Omission Not Waiver.   No delay or failure by either party to take any
action or assert any right hereunder shall be deemed to be a waiver of such
right in the event of the continuation or repetition of the circumstances
giving rise to such right.

 

14.8     Export.   RESELLER
may not download or otherwise export or re-export any underlying software,
technology or other information from the Product except in full compliance with
all U.S. and other applicable laws and regulations. In particular, but without
limitation, none of the underlying information or technology may be downloaded
or otherwise exported or re-exported (i) into (or to a national or
resident of) any country to which the U.S. has embargoed goods, or (ii) to
anyone on the U.S. Treasury Department’s list of Specially Designated Nationals
or the U.S. Commerce Department’s or State Department’s Table of Denial Orders.

 

 

14.9     No Third
Party Beneficiaries. No entities not a party to this Agreement shall be
deemed third party beneficiaries hereunder.

 

IN WITNESS WHEREOF, the parties have caused this Agreement to be
executed as of the date first above written.

 

 

	
  FOR
  Fast Search & Transfer International AS

  	
   

  	
  FOR

  	
   Aptas, Inc.

  
	
   

  	
   

  	
   

  
	
  By: 

  	
  /s/ [ILLEGIBLE]

  	
   

  	
  By: 

  	
  /s/ Perry
  Evans

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Its:

  	
  COO

  	
   

  	
  Its:

  	
  CEO

  

 

 

Schedule A 

 

Products

 

FAST Data SearchTM for
eeCommerce

 

FAST Data Search for eCommerce is available for a 2-year term with
standard level maintenance and support included, or for a perpetual term;
standard level maintenance and support provided at [***] of License Fee;
premium level maintenance and support provided at [***] of License Fee (minimum
[***]/year).

 

 

Schedule B

 

FAST
Data Search Support

 

1.        SUPPORT

 

This Schedule sets forth the interface between FAST and RESELLER
regarding the resolution of problems with FAST Licensed Software.

 

Annual Maintenance and Support Fee(s) shall
entitle the RESELLER to the maintenance services described in the Terms and
Conditions as well as telephone, e-mail and Web-based support as defined in
this Schedule. By way of example, The Annual Maintenance and Support fee does
not include on-site technical support, first-tier support, training,
professional services or related travel expenses.

 

A.       RESELLER’s
Responsibilities

 

FAST and RESELLER will work together to provide tiers 2 and 3 support for
the FAST Licensed Software that RESELLER sells. RESELLER shall provide “Tier 1”
support to Customer on issues, problems and questions related to the FAST
Licensed Software. FAST will provide Tier 2 & 3 support to RESELLER
with respect to problems reported to RESELLER by Customers who have purchased
maintenance and support for the Licensed Software.

 

Once a support request is transferred to FAST
for tiers 2 & 3 support, RESELLER will continue to maintain ownership
of all customer communications. This will help minimize confusion on the
customer side.

 

On occasion should an issue require FAST to
directly interface with customer, RESELLER is responsible for setting up a 3
way communication between customer, RESELLER and FAST. In such an event,
RESELLER shall continue to be the main point of contact for the customer and
maintain ownership of the support request.

 

Before any service request is made to FAST,
RESELLER will provide first tier support for all technical support requests to
attempt to identify the cause of a given problem. Expectations for tiered
support are defined below.

 

If during the course of the first tier support
process, a technical problem is isolated that is related to the FAST Licensed
Software, then RESELLER shall notify FAST Technical Product Support as set out
below.

 

Only RESELLER personnel whose name,
department, location, e-mail address and phone number have been provided to
FAST by email shall be permitted to contact FAST Technical Product Support,
RESELLER may designate up to three such individuals.

 

Tier Descriptions

 

The following section describes in detail the guidelines for Tier
1, Tier 2 and Tier 3 support.

 

 

First Tier Support

•         Receiving
the support request from the Customer (via the web, phone or email)

•         Validating
the customer as an authorized caller

•         Collecting
relevant technical problem identification information

•         Assigning
a severity level to the call

•         Filtering
non-technical problems from real technical issues

•         Validating
that the technical root cause resided within the FAST technology

•         Creating
a case documenting the problem

•         Establishing
and maintaining customer communications

•         Providing
general product information

•         Escalating
the case to tier 2 as necessary

 

Second Tier Technical Product Support

•         Performing
basic research and triage

•         Problem
isolation and product defect determination

•         Providing
general product information for supported functionality and features.

•         Establishing
and maintaining RESELLER support communications

•         Establishing,
researching and maintaining FAQs and Solutions knowledgebase about FAST
products.

•         Debugging
Issues

•         Lab
simulation

•         Action
plan definition

•         Escalating
the case to tier 3 as necessary

 

Third Tier Development Product Support

•         Validation
of product defect

•         Action
plan definition

•         Fix
software bugs or generate work-arounds

•         Troubleshoot
bugs, cases and issues that Tier II support is unable to bring to resolution

•         Escalate
case to engineering for bug fix

•         Coordinate
software patches with Tier II and RESELLER support organization

 

B.                   When
and How to Make Requests for Problem Resolution

 

1.                    Reseller
has 24x7 access to an automated e-mail reporting service through which support
requests are logged and Ticket (ID)s Issued within thirty minutes. This service
can be reached at

fds-support@fastsearch.com

 

2.                    In
cases where RESELLER is not able to reach FAST Technical Product Support via
e-mail, receives no replies from FAST or when RESELLER’s Customer is a
subscriber to standard level support and has critical problems that must be
addressed urgently, RESELLER can also call the following numbers that may be
staffed by non-technical personnel of FAST or a third party contractor of FAST:

 

Phone: +1 781 304 2458 (Served during
standard EST business hours)

Phone: +47 23 01 12 12 (Served during
standard CET business hours)

 

3.                    RESELLER also
has access to an Emergency Telephone Hotline that is available 24x7x365 only
for Severity 1 issues that are raised by Customers who have purchased Premium
level support. This hotline, the telephone number for which will be provided to
RESELLER after execution of the License Agreement, must be used when reporting Severity 1
problems to FAST.

 

4.                    FAST Technical
Product Support is available for the resolution of specific technical problems
only; RESELLERs with non-technical issues should contact their account manager.
RESELLERs interested in increasing their general knowledge about how to utilize
FAST Data Search are encouraged to enroll in one of FAST’s educational
programs.

 

 

C.
When and How FAST will Respond to Requests for Problem Resolution

 

A knowledgeable FAST support engineer will respond to RESELLER’s
request for problem resolution based on the case severity level, as described
below.

 

1.        Support Response Objectives

 

	
  Case Severity

  	
   

  	
  Standard
  Support

  	
   

  	
  Premium
  Support

  
	
  1

  	
   

  	
  Within 2 hours after
  logging the issue, provided the issue is reported between 9:00 CET and 23:00
  CET (i.e., between 3:00 am EST and 5:00 pm EST) Monday through Friday
  excluding holidays.

   

  Issues reported during
  the above hours will be responded to the following business day.

  	
   

  	
  Within 1hour after
  logging the issue and calling the emergency hotline.

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  2

  	
   

  	
  Within 2 working days after logging the issue.

  	
   

  	
  Within next working day
  after logging the issue.

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  3

  	
   

  	
  Within 1 working week
  after logging the issue.

  	
   

  	
  Within 1 working week
  after logging the issue.

  

 

2.        Problem Resolution

 

Resolution will consist of either a Work Around, an Interim Solution or
a Permanent Solution. Problems that require an Interim Solution will be considered
resolved when the test used to reproduce the problem demonstrates the corrected
behavior Note: FAST is not responsible for resolving problems arising from
errors in equipment or software not provided by FAST or errors made by
individuals who are not FAST employees or contractors.

 

3.        Resolution Objectives

 

 

	
  Case 

  Severity

  	
   

  	
  Work
  Around

  	
   

  	
   

  	
  Interim
  Solution

  	
   

  	
  Permanent
  Solution

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  1

  	
   

  	
  Standard
  Support:

  Provided within 5

  working days.

  	
  

  	
   

  	
  Standard
  Support:

  Provided within 2 working weeks if no Work Around is
  possible.

  	
   

  	
  Standard
  Support:

  included in next release.

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  Premium
  Support:

  Provided within 48

  hours.

  	
  

  

  	
   

  	
  Premium
  Support:

  Provided within 1
  working week 

  if no Work Around is possible.

  	
   

  	
  Premium
  Support:

  Included in next release.

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  2

  	
   

  	
  Standard
  Support:

  Provided within 2

  working weeks.

  	
  

  	
   

  	
  Standard
  Support:

  Provided within 1
  working month.

  	
   

  	
  Standard
  Support:

  Included in next release.

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  Premium
  Support:

  Provided within 1

  working week.

  	
  

  	
   

  	
  Premium
  Support:

  Provided within 1 working

  month.

  	
   

  	
  Premium
  Support:

  Included in next release.

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  3

  	
   

  	
  Next release.

  	
   

  	
   

  	
  N/A

  	
   

  	
  When deemed feasible by
  FAST.

  

 

 

4.        Severity Definitions

 

	
  Severity

  Level

  	
   

  	
  Description

  
	
  1

  	
   

  	
  A Severity 1 problem exists if any FAST Licensed
  Software or major function thereof is (i) inoperative, or (ii) is
  experiencing terminable/intermittent problems that is having a significant
  impact on the Customer’s ability to use FAST Licensed Software.

  
	
   

  	
   

  	
   

  
	
  2

  	
   

  	
  A Severity 2 problem exists if functionality of the
  FAST Licensed Software is found to be defective or absent, or contains a
  problem that renders FAST Licensed Software difficult, but not impossible to
  use.

  
	
   

  	
   

  	
   

  
	
  3

  	
   

  	
  A Severity 3 problem exists if the customer
  experiences a non-critical degradation of performance, or experience minor
  problems that need correction in either FAST Licensed Software or the
  relevant FAST product manuals.

  

 

5.        Escalation within FAST

 

Once FAST Technical Product Support is notified as above, the FAST
support organization will be notified and will start verifying the problem.
Once the problem is verified by the FAST support organization, the request will
be handed over to product development if no resolution is immediately
available.

 

The assigned support engineer follows up the issue internally within
FAST and will according to the resolution objectives set forth above attempt to
send out work-arounds and Interim or Permanent Solutions.

 

D.           Definitions

 

“Bug” means an
inconsistency between FAST Licensed Software behavior and FAST Licensed
Software Documentation.

 

“Interim
Solution” means a short-term code-fix delivered as a hotfix or a
patch from FAST to the customer.

 

“Permanent
Solution” means, an Update of the FAST Licensed Software in which
the problem has been resolved to conform to the FAST Licensed Software
specification contained in the Documentation.

 

“Reproducible Test Case” means a test case that demonstrates in a
small code sample, usually less than 100 lines, or in a detailed textformat,
the specific syntax or case that causes the problem. The test case must
demonstrate the inconsistencies with the FAST Licensed Software Documentation.

 

“Work Around” means a temporary solution to a problem. A Work Around will be
replaced with a Permanent Solution unless otherwise agreed to by Customer.

 

Other capitalized terms have the meanings assigned to them in
the License Agreement.

 

 

Schedule B 1

FAST SDK Support

 

FAST SDK Support

 

This Schedule sets forth the interface between Fast Search and
Transfer (FAST) and the RESELLER regarding the resolution of problems with the
FAST Data Search Software Development Kit (“SDK”).

 

The SDK is a toolbox containing all APIs
related to FAST Data Search as well as relevant development tools and
code/application examples.

 

By way of example, SDK Support does not include
on-site technical support, training, professional services or related travel
expenses.

 

A.        RESELLER’S
Responsibilities

 

1.         Before any service
request is made to FAST, RESELLER shall attempt to identify the cause of the
given problem.

 

2.         If during the course of this process, a
technical problem is isolated that is related to the FAST SDK, then RESELLER shall notify FAST SDK Support as set out below.

 

3.         Only RESELLER personnel whose name,
department, location, e-mail address and phone number have been provided to
FAST by email shall be permitted to contact FAST SDK Support.

 

B.        When and How to Make Requests for Problem Resolution

 

1.         All subscribers have 24x7 access to an
automated e-mail reporting service through which support requests are logged
and Ticket (ID)s issued within thirty minutes. This service can be reached at

 

sdk-support@fastsearch.com

 

2.         In cases where RESELLER is not able to reach
FAST SDK Support via e-mail or receives no replies from FAST, RESELLER can also call the following numbers
that may be staffed by non-technical personnel of FAST or a third party
contractor of FAST:

 

Phone: +1
781 304 2458 (Served during standard EST business hours)

Phone: +47 23 01 12 12 (Served during standard CET business hours)

 

3.         FAST SDK Support is available for the
resolution of specific technical problems with the FAST SDK only; support of FAST Data Search is governed by the terms of Schedule B;
FAST is not responsible for resolving problems arising from errors in equipment
or software not provided by FAST or errors made by individuals who are not
employees or contractors of FAST.

 

4.         RESELLERs with non-technical issues should contact
their FAST account manager.

 

 

5.         DEVELOPERS INTERESTED IN
INCREASING THEIR GENERAL KNOWLEDGE ABOUT HOW TO UTILIZE FAST SDK ARE STRONGLY
ENCOURAGED TO ENROLL IN FAST UNIVERSITY’S SOFTWARE DEVELOPER CERTIFICATION
TRACK.

 

C.        When and How FAST will Respond to Requests for Problem
Resolution

 

1.         Support requests will be
handled in the order received.

 

•         Average
time to respond to requests for support = 1 business day from time request was
acknowledged by FAST

 

RESELLER can track its current FAST SDK questions and incidents via
FAST’s web-based ticket tracking system at https://www.ticket.fast.no

 

 

Escalation

 

If bugs logged to FAST SDK support cannot be resolved by the SDK
support team, they will be escalated to FAST SDK development team. FAST SDK
development team will provide status feedback.

 

SDK updates can be but are not limited to the following methods:

 

•          Delivery
of an SDK patch

 

•          Inclusion of a fix in next FAST SDK release with schedule provided
to RESELLER

 

 

SCHEDULE C

FAST’s STANDARD TERMS AND CONDITIONS

 

NOTE: the terms and conditions found on the following pages are
the terms and conditions for the perpetual license versions of FAST Data
Search. The terms and conditions for the two year license versions of FAST Data
Search are slightly different, given that the license is for an initial term of
2 years with maintenance and support included in the license fee.

 

 

FAST Company Confidential

 

1. Definitions

 

In this License Agreement the following words and expressions have the
following meanings:

 

(1)       “Add-on
Module” shall mean software module(s) that at any time may by added on to
the Base Package as further described in Schedule A hereto:

 

(2)       “Affiliate”
shall mean in relation to any party, any company or other legal entity, that is
controlled by, controls or is under the common control with the party;

 

(3)       “Annual
Maintenance and Support Fee” shall mean the amount identified as such in
the Order Form;

 

(4)       “Base
Package” shall mean the base package of Licensed Software as further
described in Schedule A hereto;

 

(5)       “Capacity
Increase” shall mean the additional capacity increase to the Licensed
Software that may be obtained by a Customer during the term of this License
Agreement, as set out in Schedule A hereto:

 

(6)       “Documentation”
shall mean all related user documentation and manuals, in whatever medium,
regarding the proper installation and use of the Licensed Software;

 

(7)       “Effective
Date” means the day and year written in the signature field for FAST in the
acceptance section in the Order Form;

 

(8)       “Total
Software License Fee” shall mean the aggregate fee set forth in Order Form Section 1.5;

 

(9)       “License
Agreement” shall mean all contractual documents as defined in the Order
Form;

 

(10)     “Licensed
Software” shall mean licensed computer software identified as such in the
Order Form together with the Documentation;

 

(11)     “Term”
shall have the meaning set forth in Section 19 of the Terms and
Conditions;

 

(12)     “Upgrade”
shall mean the release of a version of the Licensed Software containing major
changes to the structure of the Licensed Software where important new features
may be added. The change to an Upgrade will be recognized by an increase in
value of the primary version number (e.g. version 3.x to be replaced by version
4.x);

 

(13)     “Update”
shall mean the release of a version of the Licensed Software containing
improvements and adjustments to the Licensed Software, however not including
major structural changes and/or new important features. The change to an Update
will be recognized by an increase in value of the secondary version number
(e.g. version 3.0 to be replaced by version 3.1).

 

2. License Terms

 

FAST grants to the Customer a perpetual (except as otherwise provided
herein), non-exclusive, non-transferable and non-sublicensable license (“License”)
to use the Licensed Software within the limits for source data volume and
queries per second set forth in the Order Form and Schedule A, in
object code or other machine executable format and the Documentation during the
Term and according to the terms and conditions set out herein.

 

Customer may copy the Licensed
Software for back-up or archival purposes, provided that any copy contains all
of the original Licensed Software’s proprietary notices. Customer may
not: (i) permit other entities or individuals to use the
Licensed Software except under the terms listed herein, (ii) modify,
translate, reverse engineer, decompile, disassemble (except to the extent
applicable laws specifically prohibit such restriction and provided that
Customer has first requested from FAST the tools necessary to create
interoperable programs), or create derivative works based on the Licensed
Software, (iii) copy the Licensed Software (except as specified herein), (iv) export,
directly or indirectly, the Licensed Software to any person or entity outside
the United States in violation of applicable U.S. export laws, (v) sell,
rent, lease, or otherwise transfer rights to the

 

1

 

Licensed Software, (vi) remove any proprietary notices or labels
on the Licensed Software, (vii) separate, remove or replace any components
of the Licensed Software provided by third parties (“Component Software”): use
any Component Software independently of the Licensed Software; or use the
Licensed Software without the Component Software.

 

If Customer has purchased a Developer’s license (as indicated on the
Order Form) Customer may use one copy of the licensed software and the Software
Developer’s Kit to develop and test custom enhancements. This also includes
support for developers in accordance with Schedule B-1 for so long as the
customer is subscribing to Maintenance and Support hereunder.

 

If Customer has purchased a non-production non-development license (as
indicated on the Order Form), Customer may use one copy of the licensed
software for quality assurance, testing or hot-standby use.

 

3. Installation of Upgrade and Update

 

The Terms and Conditions of this License Agreement shall apply to the
initial copy of the Licensed Software as well as to any Upgrade or Update to
the Licensed Software subsequently delivered to Customer. Customer must destroy
all previous copies of the Licensed Software, however duplicated or archived,
within thirty (30) days of installation of the Upgrade or Update. If the
Upgrade or Update is to a Component Software of the Licensed Software, it may
be used only as part of the single Licensed Software package and may not be
separated for individual use.

 

4. Maintenance and Support

 

For one year from the Effective Date, Customer shall purchase
maintenance and support services from FAST with respect to all software
licensed hereunder. The Annual Maintenance and Support Fee entitles customer to
the Support services described in Schedule B and the following maintenance
services: (i) notification of and access to FAST software patches and
documentation released by FAST; and (ii) notification of and access to
Updates and Upgrades. Maintenance services do not include new modules released
by FAST that include significantly different features and functionality, which
are packaged and marketed as separate modules.

 

The Annual Maintenance and Support Fee is due and payable in advance at
the time of payment of the Total Software License Fee. The Customer may elect
between different levels of support, the alternatives of which are set out in Schedule B.

 

The Annual Maintenance and Support Fee in subsequent years shall be due
and payable on each anniversary of the Effective Date, unless Customer notifies
FAST in writing sixty (60) days in advance of such anniversary that Customer
desires to terminate maintenance and support. If Customer terminates
maintenance and support, FAST shall be under no obligation to resume providing
such services to Customer under any circumstances.

 

If Customer licenses Add-on Modules or Capacity Increases effective on
any date other than the Effective Date or any anniversary thereof, the Annual
Maintenance and Support Fee for such Add-on Modules or Capacity Increases shall
be pro-rated for the remainder of the year in question.

 

Under no circumstances will FAST be responsible for supporting or
correcting any errors in the Licensed Software resulting from any modifications
made to the Licensed Software by Customer, and FAST will not be liable for any
loss or damage of any nature directly or indirectly caused by such
modifications. Customer must install Updates that contain bug-fixes in order to
receive Maintenance and Support.

 

FAST may, at its sole discretion, cease providing Maintenance and
Support for any prior version of the Licensed Software six (6) months
after an Upgrade is made available.

 

Furthermore, at such time as FAST decides to cease maintaining and
supporting the Licensed Software for its entire customer base, FAST may cease
providing Maintenance and Support two years after such decision is communicated
by written notice to Customer.

 

5. License Fees

 

5.1. Invoices

 

FAST shall invoice the Customer in respect of the Total Software
License Fee(s) on the Effective Date.

 

5.2. Future Purchases

 

The Customer may purchase
additional Base

 

2

 

Packages, Add-on Modules and/or Capacity Increases upon payment to FAST
of the fees therefore then in effect.

 

6. General Payment
Conditions

 

Payment of Total Software
License Fee, Annual Maintenance and Support Fee and any other fees shall be
made by electronic wire transfer to a bank account to be designated in writing
by FAST. Any invoices shall be due and payable within 28 days of the invoice
date.

 

Overdue payments shall bear
interest at the rate of 12% annually, or the maximum permitted by applicable
law, whichever is less, and Customer shall reimburse FAST for all costs FAST
incurs attempting to recover payments due.

 

The Total Software License
Fee, Annual Maintenance and Support Fee and any other fees are up-front
non-refundable fees.

 

All fees, of whatever kind,
are exclusive of all sales taxes, use taxes, value added taxes and any other
similar taxes imposed by any federal, state, provincial or local governmental
entity on the transactions contemplated by this Agreement, excluding, taxes
based upon FAST’s net income. When FAST has the legal obligation to pay or
collect such taxes, the appropriate amount shall be invoiced to and paid by
Customer unless Customer provides FAST with a valid tax exemption certificate
authorized by the appropriate taxing authority.

 

In the event that any
withholding taxes or any other similar taxes are imposed by any federal, state,
provincial or local governmental entity on the transactions contemplated by
this License Agreement Customer shall pay such taxes in such amounts as are
necessary to ensure that FAST receives the full amount of the then due fees.

 

7. Delivery

 

FAST shall deliver one copy of the Licensed
Software to Customer, including software keys to enable use of the Licensed
Software, unless otherwise expressly stated in the Order Form.

 

8. Audit Right

 

FAST or its designee shall have the right to
have a reputable third party inspect Customer’s data processing systems and
records for the sole purpose of verifying that Customer has complied with these
Terms and Conditions and reporting its findings to FAST. Such inspections will
be made on not less than ten (10) days written notice, during regular
business hours. If the inspection reveals an underpayment to FAST of license
fees, the Customer shall pay to FAST the deficit. FAST shall bear the expense
of such inspection unless the inspection reveals license fees that vary more
than five percent (5%) from the license fees paid to FAST, in which case the
Customer shall bear the costs associated with the inspection.

 

9. Limited
Warranty

 

9.1       FAST is the owner or licensee of all intellectual
properly rights in and to the Licensed Software and there is no pending
litigation against FAST which could materially impact upon its ability to
perform its obligations under this License Agreement.

 

9.2       FAST has full power and right to license the
Licensed Software and perform all other terms of this License Agreement, and
the use of Licensed Software, or the exercise of the licenses granted
hereunder, will not violate or interfere with the intellectual property or
contractual rights of any third party, including without limitation, those
rights arising under copyright, trademark, trade secret or patent law,
provided, however that FAST shall not be liable for breach of representation
and warranty if a violation or interference occurs by reason of content
supplied by Customer, content owners, and users or other third parties.

 

9.3       FAST warrants that, for a period of ninety
(90) days from the Effective Date, the CD or other media on which the Licensed
Software is furnished (“Media”) shall be free from defects in materials and
workmanship under normal use and service.

 

9.4       In the event that such media is proven to be defective,
FAST’s entire liability and Customer’s sole and exclusive remedy shall be
replacement of the media or such part of the media not meeting FAST’s limited
warranty, provided that Customer returns the media or such part of the media to
FAST with a copy of Customer’s dated receipt. If failure of the media or any
part of the media has resulted from accident, abuse, or misapplication of the
Licensed Software, then FAST shall have no obligation to replace the media or
any such part of the media under this limited warranty.

 

3

 

9.5       For a period of ninety (90)
days from the Effective Date, the Licensed Software will substantially conform
to the Documentation. If, during such 90 day period, the Licensed Software does
not so conform, Customer’s sole remedy shall be to have FAST modify the
Licensed Software so that the Licensed Software substantially conforms to the
Documentation, and falling that, to refund to Customer all amounts paid
hereunder.

 

9.6       FAST shall have no
obligation or other liability with regard to any error or non compliance with
the warranties set forth above that is caused, in whole or in part by; (a) modifications
or alterations to the Licensed Software made by the Customer; (b) use of
the Licensed Software by the Customer other than as contemplated herein; (c) products
or services not provided by FAST; (d) the negligence or willful misconduct
of Customer; (e) the Customer’s implementation and installation of the
Licensed Software other than in accordance with instructions furnished by FAST;
or (f) electrical malfunction. FAST shall have no liability to the Customer
under this license agreement, or otherwise, by reason of content supplied by
the Customer, content owners, and users or other third parties.

 

10.
Indemnification

 

FAST agrees to indemnify and hold harmless the Customer from and
against any and all third party claims or actions. Including any losses, costs,
liabilities, reasonable attorney’s fees and other expenses arising from such
claim or action, alleging that the Licensed Software infringes or violates any
copyright, trademark, patent or trade secret of a third party, provided; (i) the
Customer promptly gives written notice of any claim to FAST; (ii) the
Customer provides any assistance which FAST may reasonably request for the
defense of the claim; and (iii) FAST has the right to control of the
defense or settlement of the claim. In any action based on an infringement
Claim, FAST may, at its sole option, either: (x) obtain for Customer the right
to continue using the Licensed Software, (y) replace or modify the Licensed
Software with non-infringing software providing substantially the same
functionality, or (z) terminate the license granted hereunder and give Customer
a pro-rata refund of the license fee paid for the Licensed Software, calculated
on the basis of straight line depreciation over three years.

 

11. Disclaimer of
Warranties

 

THE LICENSED SOFTWARE IS PROVIDED “AS IS,” WITHOUT WARRANTY OF ANY
KIND, EXCEPT AS STATED IN SECTION 9. THE ENTIRE RISK AS TO THE RESULT AND
PERFORMANCE OF THE LICENSED SOFTWARE IS ASSUMED BY CUSTOMER. EXCEPT AS STATED
IN SECTION 9, FAST AND ITS LICENSORS AND SUPPLIERS MAKE NO WARRANTIES OR
CONDITIONS, EXPRESS, IMPLIED OR STATUTORY, WITH RESPECT TO THE LICENSED
SOFTWARE OR THE USE OR OPERATION THEREOF AND SPECIFICALLY DISCLAIM THE IMPLIED
WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

 

12. Limitation of
Liability

 

Except with respect to claims relating to breach of the confidentiality
provisions herein, intellectual property infringement or use of the software by
Customer outside of the scope of the license granted herein, under no
circumstances shall either party’s aggregate liability to the other party
arising out of or related to this License Agreement exceed the lesser of (i) the
aggregate fees due or paid to FAST from Customer at the time of such Party’s
claim or (ii) the actual damages sustained by such party, regardless of
whether any action or claim is based on warranty, contract, tort or otherwise.
Each party hereby releases the other party from all obligations, liability,
claims or demand in excess of this limitation.

 

Neither FAST nor its licensors and suppliers, nor Customer, shall be
liable for any special, indirect, incidental, or consequential damages,
including, but not limited to, any loss of revenues, lost profits, loss of or
inaccuracy of data, or lost or interrupted business, however caused and whether
based in tort (including negligence), contract, or any other theory of
liability, even if such entity has been advised of the possibility of such
damages.

 

This limitation of liability shall apply to the maximum extent
permitted by law.

 

13. Customer’s
Representations and Warranties

 

Customer represents and warrants that it has the right to enter into
this License Agreement, that Customer is a corporation duly organized and
existing (and in good standing) under the laws of the country or state of its
incorporation and has the power and authority (corporate or

 

4

 

otherwise) to execute and deliver this License Agreement.

 

14. Title

 

Title, ownership rights, and any and all intellectual property rights
in and to the Licensed Software shall remain in FAST and/or its licensors and
suppliers. The Licensed Software is protected by copyright laws and
international copyright treaties. Title, ownership rights, and intellectual
property rights in and to the content accessed through the Licensed Software is
the property of the applicable content owner and may be protected by applicable
copyright or other law. This License Agreement gives Customer no rights to such
content. Except as expressly provided herein, all right, title and interest in
and to the Licensed Software remains with FAST and its licensors and suppliers.

 

15. U.S. Government-Restricted Rights

 

The Licensed Software is a “commercial item” as that term is defined in
48 CFR 12.101 (Oct. 1995), consisting of “commercial computer software”
and “commercial computer software documentation” as such terms are used in 48
CFR 12.212 (Sept. 1995). Consistent with 48 CFR 12.212 and 48 CFR 227.7202-1
through 227.7202-4 (June 1995), all U.S. Government End Users acquire the
Software with only those rights explicitly set forth herein.

 

16. Purchases in Canada

 

If the Licensed Software is purchased in Canada, Customer agrees to the
following: The parties hereto confirm that it is their wish that this license
as well as any other documents relating hereto, including notices, has been and
shall be written in the English Language (Les parties aux présentes confirment
leur volonté que cette License de méme que tous les documents y compris et tout
avis qui s’y rattache solent redigés en langue anglaise).

 

17. Press Releases and Other
Promotions

 

The parties may publish press releases concerning the existence of this
License Agreement and the terms hereof with the other party’s written consent
which may not be unreasonably withheld. Otherwise no public statements
concerning the existence or terms of the License Agreement will be made or
released to any medium except with the prior approval of both parties or as
required  by statute or regulation.

 

18. Confidential Information

 

During the term of this License Agreement and thereafter, each party
will use and reproduce the other party’s Confidential Information only for the
purposes of this Agreement and will restrict disclosure of the other party’s
Confidential Information to its employees, Affiliates and employees of
Affiliates, with a need to know who are under a binding obligation to comply
with the restrictions set forth in this Section 18 and will not disclose
the other party’s Confidential Information to any third-party without the prior
written approval of the other party. Notwithstanding the foregoing, it will not
be a breach of this License Agreement for either party to disclose Confidential
Information of the other party if required to do so under law or in a judicial
or other governmental investigation or proceeding, provided that the other
party has been given prior notice and the disclosing party has sought all
available safeguards against widespread dissemination prior to such disclosure.

 

As used in this
License Agreement, the term “Confidential Information” refers to: (i) the
prices set forth in this License Agreement; (ii) each party’s trade
secrets, business plans, strategies, methods and/or practices; (iii) any
other information relating to either party or its business that is not
generally known to the public, including but not limited to information about
either party’s personnel, products, customers, marketing strategies, services,
pricing or future business plans. Notwithstanding the foregoing, the term “Confidential
Information” specifically excludes (A) information that is now in the
public domain or subsequently enters the public domain by publication or
otherwise through no action or fault of the other party; (B) information
that is known to either party without restriction, prior to receipt from the
other party under this License Agreement, from its own independent sources as
evidenced by such party’s written records, and which was not acquired, directly
or indirectly, from the other party; (C) information that either party
receives from any third party reasonably known by such receiving party to have
a legal right to transmit such information, and not under any obligation to
keep such information confidential; and (D) information independently
developed by either party’s employees or agents provided that either party can
show that those employees or agents had 
no access to the Confidential

 

5

 

Information received hereunder.

 

19. Term and Termination

 

19.1. Term

 

This License Agreement will become affective on the Effective Date and
will remain in effect until terminated in accordance with the following
paragraph.

 

19.2. Termination

 

Either party may terminate this License Agreement forthwith if the
other party materially defaults under this License Agreement and fails to cure
such default within 45 days after receipt of written notice of such default
from the other party.

 

Either party may terminate this License Agreement forthwith if the
other party files a petition for bankruptcy, or makes an assignment for the
benefit of the creditors, or a receiver is appointed for the other party or its
business.

 

19.3. Results of Termination

 

All Licenses granted herein shall become null and void upon the
termination of this License Agreement. Following the termination of this
License Agreement, for whatever reason, Customer shall return to FAST any and
all software program documentation or any other materials, copies or
reproductions of the foregoing, relating to the Licensed Software, and
Upgrade(s), Update(s) and enhancements thereto. Further, upon termination of
this License Agreement, both parties shall promptly, and in any event within 30
days following termination, return to the other party all other property and
Confidential Information belonging to the other, in all forms partial and
complete, in all types of media and computer memory, and whether or not merged
with other materials, or to the extent such return is not reasonably practical,
will destroy the foregoing and provide the originating party with a certificate
by an officer of the company certifying destruction.

 

20. Force Majeure

 

Neither party shall be liable to the other for any delay or
non-performance of its obligations hereunder in the event and to the extent
that such delay or non-performance is due to an event of Force Majeure.

 

Events of Force Majeure are events beyond the control of the party
which occur after the time of signing of this License Agreement and which were
not reasonably foreseeable at the time of signature of this License Agreement
and whose effects are not capable of being overcome without unreasonable
expense or loss of time to the party concerned. Events of Force Majeure shall
include (without being limited to) war, acts of government, natural disasters,
fire and explosions.

 

21. independent Contractors

 

Nothing in this License Agreement shall create, evidence or imply any
agency, partnership or joint venture between the parties. Neither party shall
act or describe itself as the agent of the other nor shall it represent that it
has any authority to make commitments on the other’s behalf.

 

22. Sevarability

 

If any provision of this License Agreement is declared by any judicial
or other competent authority to be void, voidable, illegal or otherwise
unenforceable then the remaining provisions of this License Agreement shall
continue in full force and effect. The Judicial or other competent authority
making such determination shall have the power to limit, construe or reduce the
duration, scope, activity and/or area of such provision, and/or delete specific
words or phrases as necessary to render such provision enforceable.

 

23. Assignment

 

Either party shall have the right, at its own discretion and at any
given time during the Term of this License Agreement, to assign the License
Agreement to an Affiliate. FAST may assign this License Agreement to any
successor of FAST. The Customer may assign this License Agreement to any
successor of the Customer, provided, however, that the successor is not a
competitor of the business and affairs of FAST.

 

24. Counterparts

 

This License Agreement may be executed in multiple counterparts, each
of which shall be deemed to be an original, but all of which together shall
constitute one and the same instrument.

 

6

 

25. Notices

 

Except as may be otherwise provided herein, all notices, requests,
demands, waivers and other communications made pursuant to this License
Agreement shall be in writing and shall be conclusively deemed to have been
duly given upon receipt: (i) if delivered by hand or (ii) if
delivered by DHL or similar internationally recognized overnight courier or (iii) if
delivered by certified mall return receipt requested.

 

Notices are to be sent to FAST to the address at stated on top of the
Order Form, Attn. Legal Department. A copy of the notice shall be sent to Fast
Search & Transfer Inc., Attn. Legal Department, 93 Worcester Street,
Wellesley, MA 02481, USA, facsimile +1 781 304 2410. Notices to the Customer
are to be sent to the address set out in the Order Form.

 

26. Choice of Law and Forum

 

This License Agreement, its interpretation, performance or any breach
thereof, will be construed in accordance with, and all questions with respect
thereto will be determined by, the laws of the Commonwealth of Massachusetts.
Both parties hereby irrevocably submit any disputes under this License
Agreement to the Jurisdiction of the courts located in the Commonwealth of
Massachusetts.

 

27. Miscellaneous

 

This License Agreement represents the complete agreement concerning the
subject matter hereof and supersedes all prior agreements and representations
between the parties.

 

This License Agreement may only be amended in writing, executed by both
parties.

 

28. Survival

 

All terms of this License Agreement that by their nature extend beyond
its termination remain in effect until fulfilled, and apply to respective
successors and assigns.

 

7[***] CERTAIN CONFIDENTIAL
INFORMATION CONTAINED IN THIS DOCUMENT, MARKED BY BRACKETS, HAS BEEN OMITTED
AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO
RULE 406 OF THE SECURITIES ACT OF 1933, AS AMENDED.

Exhibit 10.32

 

PROFESSIONAL SERVICES AND LICENSE AGREEMENT

 

THIS PROFESSIONAL SERVICES AND LICENSE
AGREEMENT (this “Agreement”) is made this 27th day of June, 2003 (the “Effective Date”), by
and between Dex Media, Inc. a Delaware corporation having a principal place of
business at 198 Inverness Drive West, Englewood, Colorado 80112 (“Dex”), and Aptas, Inc., a California corporation having a
principal place of business at Suite 600, 1899 Wynkoop, Denver, CO 80202 (“Aptas”) (each, a “party” and
collectively, the “parties”).

 

WHEREAS, Aptas is undertaking certain
development, integration and deployment activities, including the supporting
software applications, in order to develop and possess the capability to
provide to Dex data processing-support and services (“Ad Knowledge
Services”) involving the processing of Dex’s print advertisement
data (“Dex Data Sets”) into compilation data
sets for use in advanced digital search and filtering of information contained
in Dex’s print advertisements;

 

WHEREAS, Dex desires to obtain, and Aptas desires
to provide to Dex certain Ad Knowledge Services as more fully described below
and in the attached Schedule A (the “Services”); and

 

WHEREAS, Dex desires to obtain, and Aptas
desires to provide to Dex certain ownership and license rights in the supporting
software applications developed or obtained by Aptas for use with the Ad
Knowledge Services.

 

NOW, THEREFORE, for good and valuable
consideration, the receipt and sufficiency of which arc hereby acknowledged,
the parties hereto hereby agree as follows:

 

1.             SCOPE OF SERVICES.

 

Commencing on the Effective Date, Aptas shall
provide the following Services to Dex, as more fully described in Schedule A (“Statement of Work” or “SOW”) and as
they may evolve during the Term (as defined in Section 5.1) or be supplemented,
enhanced, modified or replaced. If any incidental services, functions or
responsibilities not specifically described in this Agreement or the SOW are an
inherent, necessary or customary part of the Services or are required for
proper performance or provision of the Services as contemplated in this
Agreement, they shall be deemed to be included within the scope of the Services
to be delivered for the fees and charges set forth in Schedule C (“Payment Schedule”), as if such services, functions or
responsibilities were specifically described herein and in the SOW.

 

Dex/Aptas
Services and License

Agreement

 

1

 

1.1           Data Services.   Aptas shall provide the Data Services in accordance with the SOW.

 

1.2           Transition Services.   Aptas shall provide the Transition Services, as requested by Dex,
pursuant to Section 4.7.

 

1.3           New Services.   From
time to time, Dex and Aptas may agree that additional services shall be
performed that are materially different from and materially in addition to the Services
contemplated herein (“New Services”)
pursuant to work orders agreed upon by the parties. If Dex requests that Aptas
perform any New Services, Aptas shall promptly prepare a New Services proposal
for Dex consideration. Aptas shall prepare such New Services proposal at no
additional charge to Dex and shall use commercially reasonable efforts to
deliver such proposal to Dex within ten (10) business days of its receipt of
Dex’s request or in such other reasonable time as agreed to by the parties. Such
New Services proposal shall include, as applicable, (i) a detailed pricing
proposal for the New Service, including the required Aptas personnel, their
skill set, the estimated number of hours and total cost to complete the New Services,
material and hardware costs, and travel costs and out of pocket expenses; (ii)
a general description of the performance standards to be associated with such
New Service; (iii) a schedule for commencing and completing the New Service;
(iv) a description of the new hardware, software or services required to
provide the New Service; (v) any special provisions related to Dex ownership of
any development to be undertaken in the performance of the New Services, and
(vi) any additional terms and conditions applicable to the New Services. Dex
may accept or reject any New Services proposal in its sole discretion and Aptas
shall not be obligated to perform any New Services unless the parties agree in
writing on the applicable terms and conditions. Unless the parties otherwise
agree, if Dex accepts Aptas’ proposal, Aptas shall perform the New Services and
be paid in accordance with this Agreement and such additional terms and
conditions as are agreed upon by the parties in writing. Upon Dex’s acceptance
of Aptas’ proposal for New Services, the scope of the Services will be expanded
and this Agreement will be deemed modified to include such New Services. The
parties shall agree in writing on the applicable terms and conditions of such
New Services, including any additional licenses to be granted to Dex by Aptas
and additional license fees and other fees to be paid by Dex to Aptas (“Additional Payments”).

 

2.             PERFORMANCE STANDARDS AND
CREDITS.

 

2.1           Performance Standards.   At all times, Aptas shall perform the Services
at levels of accuracy, quality, completeness, timeliness, and responsiveness,
that are equal to or higher than generally accepted industry standards and
practices for similar services and products. Aptas’ primary performance
obligation shall be to perform the Services so as to meet or exceed the
Performance Standards set forth in the SOW (each a “Performance
Standard”). If more than one Performance Standard applies to any
particular obligation of Aptas, Aptas shall perform in accordance with the most
stringent Performance Standard that is specified in the SOW.

 

 

2.2           Performance Credits.   Aptas recognizes that its failure to meet the Performance Standards
could have a material adverse impact on the business and operations of Dex and
that the damages resulting from Aptas’ failure to meet such Performance
Standards may not be capable of precise determination. Accordingly, if Aptas
fails to meet any such Performance Standard, then, in addition to any other
remedies available to Dex under this Agreement at law or in equity, Aptas shall
pay Dex the performance credits specified in the SOW (“Performance Credits”).
If Dex recovers other monetary damages as a result of Aptas’ failure to meet
one or more Performance Standards, Aptas shall be entitled to set-off against
such damages any Performance Credits paid for the failures giving rise to such
recovery.

 

2.3           Problem Analysis.   In the event of a systemic, substantial or recurring, and material
failure by Aptas to meet the Performance Standards, or if Aptas fails to
provide the Services in accordance with the quality standards and measurement
criteria specified herein or in the Performance Standards (each a “problem”), Aptas shall (after resolving any immediate problem(s))
(i) expeditiously conduct a root cause analysis of such problem; (ii) initiate
remedial action to correct the problem on an ongoing basis and begin meeting
the applicable Performance Standards as soon as practicable thereafter; (iii)
advise Dex, as and to the extent reasonably requested by Dex, of the status of
remedial efforts being undertaken with respect to such problem; and (iv)
provide Dex with reasonable evidence that the causes of such problem have been
or will be corrected on an ongoing basis, to the extent applicable.

 

2.4           Dex Performance Obligations and
Savings Clause.   Dex recognizes that its failure to provide
access to the Dex Data Sets, or personnel in a manner as specified in the SOW or
otherwise required for the timely performance of its Services, may result in
Aptas’ failure to meet specific and cumulative future milestones. Aptas’
failure to perform its responsibilities under this Agreement or to meet the
Performance Standards shall be excused if and to the extent such failure or
non-performance results from a failure by Dex, or any affiliate, agent or representative
of Dex or any third party otherwise engaged by Dex, to perform its
responsibilities under this Agreement; provided that Aptas provides Dex with
reasonable notice in writing of such non-performance and uses commercially
reasonable efforts to perform notwithstanding such failure to perform by or on
behalf of Dex.

 

3.             PAYMENT SCHEDULE, FEES AND CHARGES.

 

3.1           Fees and Charges.   In consideration of Aptas’ provision of Services and rights in the
Materials and other items granted hereunder, Dex shall pay Aptas the fees and
charges in accordance with the terms and conditions herein and in the Payment
Schedule.

 

3.2           Payment Terms.   Unless
another date for payment is stipulated herein, Dex agrees to exercise good
faith and pay all undisputed fees within forty-five (45) days from the date of
its receipt of timely and accurate invoices presented in accordance with this
Agreement. As used in this Agreement, a fee is “undisputed”
if Dex cannot in good faith dispute its legitimacy and all fees herein are
presumptively undisputed unless disputed by Dex in good faith.

 

 

3.3           Right to Set-off.   With respect to any amount to be paid or reimbursed by Dex hereunder,
Dex may set off against such amount any undisputed-amount Aptas is obligated to
pay Dex hereunder.

 

3.4           Taxes.   Aptas shall pay all sales, use and other taxes imposed by any governmental
authority by reason of the transactions contemplated by this Agreement;
provided, however, that Aptas shall not be liable for any taxes based on income
or net worth of Dex.

 

3.5           Timely Invoicing.   Aptas shall provide timely, accurate and detailed invoicing. Within
thirty (30) days of termination or expiration of this Agreement for any reason,
Aptas shall submit to Dex an itemized invoice for any fees theretofore accrued
under this Agreement.

 

3.6           Credits and Refunds.   To the extent a credit or refund may be due to Dex pursuant to this
Agreement, Aptas shall provide Dex with an appropriate credit against amounts then
due and owing; if no further payments arc due to Aptas, Aptas shall pay such
amounts to Dex within forty five (45) days of Dex’s claim therefor.

 

3.7           [***]

 

4.             TERM; TERMINATION.

 

4.1           Term.   The initial term (“Initial Term”) of this Agreement shall commence on the
Effective Date and continue until 12:00 midnight (Mountain Time) on the fourth
anniversary of the date of completion of the Initial Cycle (as defined in the
SOW, the “Initial Cycle”), unless terminated
earlier in accordance with this Agreement. Thereafter, the Agreement shall
automatically renew for up to three (3) additional one (1) year periods (each,
a “Renewal Term”), each at the same rates
(including adjustment pursuant to Section 4 of Schedule C), terms and
conditions set forth herein, unless Dex notifies Aptas of its desire not to
renew at least thirty (30) days prior to the end of the Initial Term or the
then-current Renewal Term, as the case may be (the Initial Term and any Renewal
Term are collectively referred to as the “Term”).

 

 

4.2           Termination For Convenience.

 

4.2.1        By Dex.   At any time following one
hundred eighty (180) days following the Effective Date Dex may terminate this
Agreement for convenience and without cause by giving sixty (60) days prior
written notice to Aptas designating the termination date. In the event of
termination pursuant to this Section 4.2.1, (i) prior to completion of the
Initial Cycle, in the event Dex elects to retain the license to the Materials
provided pursuant to Section 5.2, Dex shall pay Apatas a one-time license payment
of Twenty Five Thousand Dollars ($25,000,00); and (ii) during the sixty (60)
day notice period provided under this Section 4.2,1, Dex shall continue deliver
to Aptas the Dex Data Sets in accordance with the 12-month Projected Publishing
Schedule therefor provided pursuant to the SOW during such sixty (60) day period and Aptas shall continue to provide the Services
during such sixty (60) day period

 

4.2.2        By Aptas.   In the event that following
completion Initial Cycle, during any sixty (60) consecutive day period under
this Agreement, Dex shall not have delivered to Aptas any Dex Data Sets, Aptas
may provide Dex written notice of its intention to terminate this Agreement if
Dex shall not have delivered any Dex Data Sets to Aptas within the forty-five
(45) day period following such notice, and in the event Dex shall not deliver
any Dex Data Sets to Aptas within such forty-five (45) day period, this
Agreement shall terminate, subject to the provision by Aptas of Transition
Services in accordance with this Agreement.

 

4.3           Termination For Cause by Dex.   Dex may terminate this Agreement for cause by written notice to Aptas
if (i) Aptas shall fail, within ten (10) days of the Effective Date, to have
acquired a right to use the software and other intellectual property rights (in
source and object code form) of Moon Valley, Inc. related to data extraction
(the “Moon
Valley IP”), together with the right to sublicense or the Dex
license rights as contemplated in and in accordance with Section 5.3.2(d) with
respect to the Moon Valley IP, and to provide to Dex reasonable written
evidence of such acquisition and of such Dex rights, including delivery of the original
of the Moon Valley Acknowledgement from Moon Valley, Inc. as contemplated in Section
5.3.2(d); (ii) Aptas shall fail, prior to ten (10) days following the Effective
Date, to have closed in the period since May 1, 2003, in excess of Five Hundred
Thousand Dollars ($500,000,00) of bona fide equity funding including promissory
notes that involves no forward contingencies (that materially impact Aptas’
access to and retention of said capital, and to provide to Dex reasonable
written evidence of such closing; (iii) Aptas shall fail to deliver any
required Deliverable (as defined in the SOW) within forty-five (45) days of the
specified delivery date therefor, (iv) Aptas shall incur liquidated damages
during the Initial Cycle (as defined in the SOW) in excess of Fifty Thousand
Dollars ($50,000,00) for failure to meet Initial Cycle Milestones (as defined
in the SOW), (v) Aptas shall otherwise materially breach the Agreement and
fails to cure such breach within seven (7) days of written notice of such
breach from Dex; (vi) Aptas fails to meet the same Performance Standard set
forth in this Agreement on three (3) or more occasions during any consecutive
six (6) month period during the Term, provided that Dex may immediately
terminate this Agreement upon the third occurrence of Aptas’ failure to meet
the Performance Standards without regard as to whether the six (6) month period
referenced herein has expired; (vii) Aptas is subject to a petition in
bankruptcy or a proceeding related to insolvency or makes assignment for the
benefit of creditors or notifies Dex that it

 

 

anticipates any of the
foregoing events. Notwithstanding anything to the contrary contained herein,
Dex shall not be required to pay any amounts to Aptas under this Agreement upon
the occurrence and during the existence of Aptas’ default or material breach of
this Agreement.

 

4.4           Termination for Cause by Aptas.   In the event that Dex fails to make any undisputed payments to Aptas in
accordance with this Agreement, and fails to cure such payment default within
sixty (60) days of written notice from Aptas of the possibility of termination
for failure to make such payment, Aptas may, by written notice to Dex,
terminate this Agreement.

 

4.5           Continuing License.   Early termination of the Agreement for any reason, other than
termination by Aptas pursuant to Section 4.4 prior to completion of the Initial
Cycle, shall not terminate the license and other rights granted to Dex pursuant
to Section 5; provided, however, Dex shall, to the extent applicable, have the
continuing obligation to make the usage fee payments provided for in Section 5
of Schedule C hereto.

 

4.6           Effect of Termination or
Expiration.   Within thirty (30) days after the expiration
or termination of this Agreement or completion of the Transition Services
requested by Dex hereunder, whichever is later, each party shall return to the
other, or at such party’s direction destroy, and certify to such party in
writing that the original and all copies, in whole or in part, of the other party’s Confidential Information (except
as may be retained by Dex pursuant to the license or other rights provided
pursuant to Section 5) have been returned or destroyed.

 

4.7           Transition Services.   As part of the Services and for fees and charges set forth in the
Payment Schedule, Aptas shall provide to Dex or its designee the following
transition services (“Transition Services”):

 

4.7.1        Period of Provision.   Aptas
shall provide such Transition Services to Dex or its designee commencing upon
notice by Dex prior to the expiration of the Term or notice of termination of
the Agreement (regardless of the reason for such termination) and continuing
for up to twelve (12) months following the effective date of the expiration or
termination of the Agreement to allow the Services to continue without material
interruption or material adverse effect on Dex’s business environment and to
ensure an orderly transition of Services and other operations contemplated
under this Agreement from Aptas to Dex or its designee, so long as Dex maintains
its payment obligations as stipulated in Section 3.2 to the extent the Services
continue to be performed.

 

4.7.2        Technical Assistance.   Aptas
shall (i) assist Dex in developing a written transition plan for the transition
of the Services and other operations contemplated under this Agreement to Dex
or its designee, which plan shall include capacity planning, facilities
planning, telecommunications planning and other planning necessary to effect
the transition; (ii) perform consulting services as requested to assist in
implementing the transition plan; and (iii) provide other technical assistance
as requested by Dex. Aptas’ assistance for the technical assistance described
in this Section 4.7.2 shall be deemed New Services, and shall be charged at
rates consistent with the charges otherwise provided under this Agreement, but
in no event in excess of the then prevailing reasonable consulting services
rates of Aptas.

 

 

4.7.3        Extension of Services.   For
up to 12 months after the effective date of the expiration or termination of
the Agreement, Aptas shall provide to Dex, at Dex’s request, any or all of the
Services being performed by Aptas prior to such date. To the extent Dex
requests Transition Services, such Services shall be provided subject to and in
accordance with the terms and conditions of the Agreement and Dex shall pay
Aptas the fees set forth in the Payment Schedule that Dex would have been
obligated to pay Aptas for such Services if this Agreement had not yet expired
or been terminated. Services not explicitly identified and not under current obligations
in this Agreement shall be charged at rates consistent with the charges
otherwise provided under this Agreement, but in no event in excess of the then
prevailing reasonable rates of Aptas for its products and services. Aptas shall
perform the Transition Services with the same degree of accuracy, quality,
completeness, timeliness, responsiveness and resource efficiency as it provided
and was required to provide the same or similar Services during the term of the
Agreement, The quality and level of performance of the Services provided by
Aptas following the expiration or termination of the term of the Agreement as
to all or part of the Services or Aptas’ receipt of a notice of termination or
non-renewal shall continue to meet or exceed the Performance Standards and
shall not be degraded or deficient in any respect.

 

4.7.4        Right to Hire.   In
the case of a termination of the Term pursuant to Section 4.3, Dex shall be
entitled to seek to hire individuals who have been directly involved in the performance
of the Services over the six (6) month period immediately preceding the termination,
provided, however, the foregoing shall not apply to any individual employee of Aptas
who is then serving as a designated Consultant pursuant to Section 12.1 of this
Agreement.

 

4.7.5        Equipment.   Dex or its designees will have the right,
but not the obligation, to purchase, at net book value, or fair market value,
whichever is lower, or assume the lease of any equipment primarily used by
Aptas to provide Services to Dex (each of which leases Aptas shall assure is so
assumable). Such equipment shall be transferred on an as is, where is basis, as
of the expiration or termination date or the completion of any Services
associated with such equipment requested by Dex under this Section 4.7,
whichever is later. In the case of Aptas-owned equipment, Aptas shall grant to
Dex a warranty of title and a warranty that such equipment is free and clear of
all liens and encumbrances. In the case of leased equipment, Aptas shall
represent and warrant that the lease is not in default and that all payments
thereunder have been made through the date of transfer.

 

4.7.6        Subcontractors.   Aptas
shall notify Dex of any subcontractors or other third party suppliers
performing any portion of the Services and shall assist Dex or its designee in
making commercially reasonable arrangement for the continued performance by
such party for the benefit of Dex.

 

4.7.7        License Rights.   To
the extent necessary, Aptas shall undertake such activities as may be required
to confirm or otherwise arrange for the continuation of the license or other
rights contemplated in Section 5.

 

 

4.8           Right to Seek Preliminary
Injunction.   Each party shall be entitled to seek preliminary
injunctive relief in a court of competent jurisdiction for violations of this
Agreement without prior compliance with the procedures set forth in Sections
11.1 and 11.2 provided that the party seeking such preliminary relief shall, to
the extent not incompatible with its good faith requirements to protect its
interests and rights under and related to this Agreement, provide the other
party two (2) business day’s notice prior to seeking such relief, which notice
shall include a description of the reason it is seeking such relief and during
such two (2) day notice period the party seeking such relief shall attempt in
good faith to discuss the issue with the Contact Manager of the other party. Without
limiting the foregoing, Aptas acknowledges that, in the event it breaches (or
attempts or threatens to breach) its obligation respecting continued performance
in accordance with Section 11.3, Dex may be irreparably harmed, and if a court
of competent jurisdiction should find that Aptas has breached (or attempted or
threatened to breach) such obligation, Aptas agrees that without any additional
findings of irreparable injury or other conditions to injunctive relief, it
shall not oppose the entry of an appropriate order compelling performance by
Aptas and restraining it from such breach (or attempted or threatened breach). Contemporaneously
with the seeking of any equitable relief hereunder, the parties shall initiate and
undertake the activities contemplated by Sections 11.1 and 11.2 to the final
resolution of the issues as contemplated therein.

 

4.9           Surviving Terms.   Any provision of this Agreement which contemplates performance or
observance subsequent to any termination of this Agreement shall survive any termination
of this Agreement and continue in full force and effect. Additionally, all
provisions of this Agreement will survive the termination of this Agreement to
the fullest extent necessary to give the parties the full benefit of the
bargain expressed herein.

 

5.             INTELLECTUAL PROPERTY.

 

5.1           Dex Ownership of Materials.   Subject
to the provisions of Section 5.2 below, Dex shall own all right, title and interest
(including any copyright, patent, trade secrets, trademark or other
intellectual property rights) in the software and other materials (including
any related documentation and user manuals) owned or developed by Aptas for use
in connection with the Ad Knowledge Services (the “Materials”).
The Materials, as appropriate, shall be considered to be works made for hire
(as that term is used in Section 101 of the United States Copyright Act,
17 U.S.C. § 101, or in analogous provisions of other applicable Laws) owned by
Dex, If any such Materials may not be considered a work made for hire under
applicable law, the Agreement will provide for Aptas’ current irrevocable
assignment, and commitment for further assignment as necessary, to Dex without
further consideration, of all of Aptas’ right, title and interest in and to
such Materials, including intellectual property rights, and the acknowledgement
by Aptas that Dex and the successors and assigns of Dex shall have the right to
obtain and hold in their own name any intellectual property rights in and to
such Materials. To such end, Aptas commits to execute and deliver any documents
and undertake such reasonable actions (and, at Dex’s request, cause any of its
employees, agents and subcontractors to execute and deliver or so undertake
actions) requested by Dex in connection therewith. In connection with such
ownership by Dex of the Materials, Dex shall grant to Aptas a non-

 

 

exclusive, non-transferable
other than in accordance with Section 12.21, worldwide, limited right and
license to use, execute, reproduce, display, perform, modify and distribute the
Materials for the purposes of providing the Services and further for
undertaking good faith commercialization of the Materials; provided that such
grant shall be exclusively on an as-is, where-is, non-warranty, non-indemnity
basis and Aptas shall indemnify Dex against any liability associated with Aptas’
use of the Materials.

 

5.2           Re-Assignment and License.   Upon
the occurrence of a Trigger Event (as defined below) following the Effective
Date and prior to the termination or expiration of this Agreement, Dex shall
re-assign to Aptas all right, title and interest of Dex in and to the
Materials, provided that such re-assignment shall be (i) exclusively on an
as-is, where-is, non-warranty, non-indemnity basis; and (ii) undertaken
simultaneously with and in exchange for (and subject to reservation by Dex for)
the grant by Aptas to Dex and its affiliates of a license to the Materials,
which license shall be a non-exclusive, non-transferable (except pursuant to
Section 12.21), perpetual, irrevocable, worldwide right and license to install,
integrate with other software, access, use, operate, execute, archive, copy,
and display, and create derivative works of, modify and enhance the Materials
for use in a manner consistent with Dex’s use of the Services contemplated
under this Agreement, and to permit a third party provider to so install,
integrate, access, use, operate, execute, archive, copy, and display for the benefit of Dex and its
affiliates. For purposes of this Section 5.2, a “Trigger
Event” shall be any one of the following sets of events:

 

5.2.1        the closing by Aptas of a bona fide round(s)
of equity funding (including
promissory notes with a maturity not earlier than the end of the Initial Term
or which have been subsequently converted to equity involving no forward
contingency to Aptas) or any merger and/or acquisition scenarios that involve
no forward contingencies that materially impact Aptas’ access to and retention
of said capital, in excess of One Million Five Hundred Thousand Dollars
($1,500,000.00) since May 1st, 2003, including amounts raised as contemplated
in Section 4.3(ii) provided that to the extent such amounts involve promissory
notes, the maturity thereof is not earlier than the end of the Initial Term or
such notes have been converted to equity involving no forward contingency to
Aptas;

 

5.2.2        the (a) execution of bona fide customer or
business partner contract(s) by Aptas that provide a reasonable aggregate
expectation of more than Seven Hundred Fifty Thousand Dollars ($750,000.00) in
revenue during the first 12 months of such contract(s) and (b) closing by Aptas
of a bona fide round(s) of equity funding (including promissory notes with a
maturity not earlier than the end of the Initial Term or which have been
subsequently converted to equity involving no forward contingency to Aptas) or
any merger and/or acquisition scenarios that involve no forward contingencies
that materially impact Aptas’ access to and retention of said capital, in
excess of Five Hundred Thousand Dollars ($500,000.00) since May 1st, 2003,
including amounts raised as contemplated in Section 4.3 (ii) provided that to
the extent such amounts involve promissory notes the maturity thereof is not
earlier than the end of the Initial Term or such notes have been converted to
equity involving no forward contingency to Aptas;

 

 

5.2.3        the (a) closing by Aptas of a bona fide round(s) of equity funding
(including promissory notes with a maturity of not earlier than the end of the
Initial Term or which have been subsequently converted to equity involving no
forward contingency to Aptas) or any merger and/or acquisition scenarios that
involve no forward contingencies that materially impact Aptas’ access to and
retention of said capital, in excess of One Million Three Hundred Thousand
Dollars ($1,300,000.00) since May 1st, 2003, including amounts raised as
contemplated in Section 4.3(ii) provided that to the extent such amounts
involve promissory notes, the maturity thereof is not earlier than the end of
the Initial Term or such notes have been converted to equity involving no
forward contingency to Aptas, and (b) execution of bona fide customer or
business partner contract(s) by Aptas that provide a reasonable aggregate
expectation of more than Six Hundred Thousand Dollars ($600,000.00) in revenue
during the first 12 months of such contract(s);

 

5.2.4        the (a) passage of six (6) months following
completion of the Initial Cycle, and (b) closing by Aptas of a bona fide
round(s) of equity funding (including promissory notes with a maturity not
earlier than the end of the Initial Term or which have been subsequently
converted to equity involving no forward contingency to Aptas) or any merger
and/or acquisition scenarios that involve no forward contingencies that
materially impact Aptas’ access to and retention of said capital, in excess of
Five Hundred Thousand Dollars ($500,000.00) since May 1st, 2003, including
amounts raised as contemplated in Section 4.3(ii) provided that to the extent
such amounts involve promissory notes the maturity thereof is not earlier than
the end of the Initial Term or such notes have been converted to equity
involving no forward contingency to Aptas; or

 

5.2.5        The termination of this Agreement pursuant to
Section 4.2.

 

At any time following the
occurrence of a Trigger Event, upon the request of Dex, Aptas shall deliver to
Dex a copy of the object and source code of the Materials and Moon Valley IP
(and related documentation), in such machine readable form and on such
electronic media as Dex may reasonably designate.

 

5.3           Sublicense for Related Third
Party Materials.

 

5.3.1        General.   Aptas may from time to time
obtain the right to use a third party’s intellectual property to enhance or
support the functionality of the Materials. Dex hereby agrees that the
Materials as defined herein do not include such third party materials. Aptas
shall promptly notify Dex of any commercially available or non-commercially
available third party software to which Aptas has obtained a right to use to
enhance or support the functionality of the Materials or required to be used in
the performance of the Ad Knowledge Services. For purposes of this provision,
the term “commercially available” shall mean readily
available to the general public on generally applicable terms and conditions
and pricing.

 

 

5.3.2        Non-Commercially Available Third Party
Intellectual Property.

 

(a)           License Right.   Prior
to implementing any non-commercially available third party intellectual
property for use in connection with the Materials, Aptas will, unless otherwise
approved in writing by Dex, obtain for Dex and its affiliates a non-exclusive, royalty-free right and license
to access and/or use any such non-commercially available third party software
and materials, thereby enabling Dex to enjoy full benefit of (i) its ownership
of the Materials provided for under Section 5.1, or (ii) its license of the
Materials provided for under Section 5.2.

 

(b)           Indemnification.   With
respect to any third party software used or provided by Aptas pursuant to this
Agreement, Aptas covenants that it shall obtain and provide appropriate
intellectual property indemnification for Dex (or obtain intellectual property
indemnification for itself and enforce such indemnification on behalf of Dex)
from the suppliers of such software. Unless otherwise approved in advance by
Dex, such indemnification shall be (i) comparable to the intellectual property
indemnification provided by Aptas to Dex under this Agreement, or (ii) the best
indemnification available in the industry for the same or substantially similar
types of software products.

 

(c)           Third Party Licensor Acknowledgement.   Prior
to implementing any non-commercially available third party intellectual
property for use in connection with the Materials, Aptas will obtain and
deliver to Dex an acknowledgement and agreement of the licensor of such
non-commercially available third party intellectual property substantially in
the form of Schedule E hereto (each a “Third Party Licensor
Acknowledgement”), with such modifications thereto as shall have
been approved by Dex.

 

(d)           Moon Valley IP.   The
parties acknowledge that the Moon Valley IP (as defined in Section 4.3(i))
shall be included within the non-commercially available third party software
and materials referenced in the preceding provisions of this Section 5.3.2 and
that the obtaining of such sublicense or license rights are the subject of
Section 4.3(i) above, provided, however, in lieu of a Third Party Licensor
Acknowledgement Aptas shall provide to Dex within ten (10) days of the
Effective date in accordance with Section 4.2(i), an acknowledgement and
agreement of Moon Valley, Inc. substantially in the form of Schedule F hereto
(the “Moon Valley Acknowledgement”), which
may be subject to Dex’s payment of a royalty fee to Moon Valley, Inc. as
provided therein.

 

5.4           Contractors.   Dex’s rights and interests provided under this Section 5 may, at Dex’s
discretion, be exercised by Dex’s outsourcers, consultants, disaster recovery
services providers, hosting services providers and other third parties
providing to Dex technical services or advice, and each of their subcontractors
(collectively, “Contractors”) for the benefit of
Dex.

 

5.5           Source Code.

 

5.5.1        Escrow Agreement.   Within 30 days from the Effective Date, Aptas
shall enter into a written escrow agreement substantially in the form attached
hereto as Schedule B (“Source Code Escrow
Agreement”) pursuant to which it will deposit with the escrow agent
a copy of the source code for the Materials and the Moon Valley IP (“Escrow Materials”). Dex

 

 

shall promptly reimburse
Aptas for the fees payable to the escrow agent, but Aptas shall be responsible
for all of its costs and expenses associated therewith. Aptas shall regularly
update the Escrow Materials to reflect current Materials and Moon Valley IP,
including in accordance with the provisions of the Source Code Escrow Agreement.

 

5.5.2        Use of Escrow Materials.   Dex
may use, copy, disclose, modify, enhance, upgrade, revise and create derivative
works of the Escrow Materials, when released by the escrow agent, solely for
the purpose of enjoying or exercising its ownership or license rights in and to
the Materials granted pursuant to this Agreement.

 

5.6           Improvements.   As further provided in the SOW, the Materials licensed by Aptas pursuant
to this Agreement (or owned by Dex pursuant to Section 5.1, as applicable)
shall be the most current version of the Materials, including the latest
Improvements, unless Dex decides to waive its rights to receive certain
Improvements. “Improvements” shall mean any and
all improvements, additions, modifications, enhancements, corrections, updates,
releases, revisions and new versions of the Materials as developed by Aptas as required
in the performance of Ad Knowledge Services or to enhance the functionality of
the Materials.

 

5.7           Remote Access; Disaster Recovery,
Etc.   As further provided in the SOW, the rights and licenses grants under
this Section 5 may be exercised by remote access over telecommunications
networks or by direct connection, and shall include, without limitation, and at
no additional charge, use for disaster recovery, testing, backup, development
and archival purposes.

 

5.8           Required Consents.   To the extent any third party consents are required for Aptas’
performance of the Services hereunder or Dex’s receipt or exercise of its
license rights hereunder, Aptas shall be solely responsible for obtaining such
consents at its own expense.

 

5.9           Updates to Materials.   Following the Term and any period of performance of Transition
Services, to the extent that Aptas chooses to continue to maintain and develop
the Materials, Aptas will make available to Dex on a continuing basis and on
commercially reasonable terms, maintenance, including enhancements,
modifications and improvements, to the Materials.

 

6.             REPRESENTATIONS AND WARRANTIES; LIABILITY.

 

6.1           Materials; Services.   Aptas represents and warrants that: (i) the Materials shall be
substantially free from material programming errors and from material defects
in workmanship and materials and shall substantially operate and conform to the
performance capabilities, specifications, functions and other descriptions and
standards applicable thereto as set forth in this Agreement; (ii) Services
shall be performed in a timely, workmanlike and professional manner by
qualified professional personnel fully familiar with the applicable technology;
and (iii) the Services and the Materials shall conform to the best practices in
the industry for similar services and software and performance standards.

 

 

6.2           Ownership; Authority.   Aptas represents and warrants that: (i) it has full power and authority to enter into this Agreement and to grant
the Warrants and the rights granted by this Agreement to Dex with respect to
the Materials and to perform fully and completely the Services and its
obligations under this Agreement, without the consent of any other person; (ii)
it has the financial resources necessary to perform or cause to be performed
all of its obligations hereunder; (iii) none of Aptas’ rights in or to the
Materials are subject to any lien, security interest or other encumbrance
(including those rights granted under the secured promissory notes previously
issued to certain Aptas shareholders and for the secured promissory notes Aptas
is obligated to issue to those same shareholders following execution of this
Agreement) which are superior to the rights of Dex provided hereunder, and
Aptas will not allow any future lien, security interest or other encumbrance to
be created in or to the Materials which is not expressly subordinated to the
rights granted to Dex hereunder without the express written consent of Dex; (iv)
neither the performance of the Services by Aptas nor the license to and use by
Dex of the Materials or the third party software pursuant to Section 5.3 shall
in any way constitute an infringement, misappropriation or other violation of
any copyright, trade secret, trademark, patent, invention, proprietary
information, nondisclosure or other right; and (v) no claim (whether or not
embodied in an action, past or present) that the Services, Materials or third
party software described in Section 5.3 infringes any copyright, trademark or patent,
or misappropriates any trade secret or other right, has been threatened or
asserted, and no such claim is pending against Aptas or against any entity from
which Aptas obtained such rights.

 

6.3           Compliance with Applicable Laws.   Aptas represents and warrants that the Materials, its ownership by
and/or license to and use by Dex as contemplated under this Agreement, and the
performance by Aptas of the Services shall be in compliance with all applicable
laws, rules and regulations.

 

6.4           Documentation.   Aptas represents and warrants that at all times during the Term (i) it
shall maintain documentation describing in reasonably full and complete detail
all functions of the version of the Materials in a way that would enable a
person reasonably skilled in like computer software to effectively use such
functions and (ii) for Materials provided in source code form, that the
documentation that is part of the Escrow Materials for such Materials includes
all information reasonably necessary to enable a person reasonably skilled in
like computer software to efficiently use and modify the Materials.

 

6.5           Disabling Code.   Aptas covenants, warrants and represents that it has taken, or shall
take prior to delivery to Dex, all reasonable steps to test the Materials for
Disabling Code (as defined below) and that the Materials shall be free of
Disabling Code as of the date of delivery by Aptas, and that Aptas shall
continue to take such steps with respect to future enhancements or
modifications to the Materials. Aptas shall not invoke any Disabling Code on any
of Dex’s systems. The term “Disabling Code”
means computer instructions, features or functions that may permit Aptas or a
third party to, or may automatically: (i) alter, destroy or inhibit the
Materials and/or Dex’s processing environment; (ii) erase, destroy, corrupt or
modify any data, programs, materials or information used by Dex or store any
data, programs, materials or information on Dex’s computers without the consent
of Dex; (iii) discontinue Dex’s effective use of the Materials; or (iv) bypass
any internal or external software security measure to obtain

 

 

access to any hardware or
software of Dex without the consent or knowledge of Dex, including, but not
limited to, other programs’ data storage and computer libraries. Disabling Code
includes, but is not limited to, programs that self-replicate without manual
intervention, instructions programmed to activate at a predetermined time or
upon a specified event, and/or programs purporting to do a meaningful function
but designed for a different function.

 

6.6           Century Date-Change Requirements.   Aptas represents and warrants that the Materials shall fully comply
with the following millennium compliance statement with no limitations. The
definition of compliance is the ability to: (i) correctly handle date
information before, during and after 1 January 2000 accepting date input,
providing date output and performing calculations on dates or portions of
dates; (ii) function accurately and without interruption before, during and
after 1 January 2000 without changes in operation associated with the advent of
the new century assuming correct configuration; (iii) where appropriate,
respond to two-digit date input in a way that resolves the ambiguity as to
century in a disclosed, defined and predetermined manner; (iv) store and
provide output of date information in ways that are unambiguous as to century;
and (v) manage the leap year occurring in the year 2000, following the
quad-centennial rule. This representation and warranty shall not apply to any
third-party products or software used in combination with the Materials unless
such products or software are previously approved or supplied by Aptas.

 

6.7           Aptas’ Fulfillment of
Warranty Obligations.

 

6.7.1        In the event of Aptas’ breach of the
conformity warranties set forth above, Aptas shall promptly correct any
nonconformity, defect or error in the Materials or re-perform nonconforming
Services, as the case may be, at no additional charge to Dex. If Aptas fails to
promptly correct any nonconformity, defect or error in the Materials, or
re-perform nonconforming Services and Dex in its discretion must therefore
obtain replacement system or services, such failure shall constitute a material
default by Aptas hereunder.

 

6.7.2        In the event of Aptas’ breach of the non-infringement
warranties set forth above, Aptas shall, at its sole option (i) promptly
procure for Dex the right to continue using such Materials or Service or item
as contemplated hereunder or (ii) replace or modify the affected Materials or
Services or item without materially diminishing its functional capabilities to
make its use non-infringing, at no additional charge to Dex. If neither of the
foregoing alternatives is reasonably available (after diligent, good faith
efforts of Aptas to obtain such alternatives), then either party may terminate
the Agreement upon written notice to the other party, in which case Aptas shall
promptly refund Dex any fees paid to Aptas hereunder with respect such affected
Materials or Services, which refund shall not be unreasonably withheld, conditioned
or delayed.

 

6.8           Disclaimer.   EXCEPT
AS OTHERWISE EXPRESSLY PROVIDED HEREIN, NEITHER PARTY MAKES ANY
REPRESENTATIONS, CONDITIONS OR WARRANTIES TO THE OTHER, WHETHER EXPRESS OR
IMPLIED, INCLUDING THE IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY AND
FITNESS FOR A PARTICULAR PURPOSE.

 

 

6.9           Liability.   IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY INCIDENTAL, INDIRECT,
SPECIAL, PUNITIVE, CONSEQUENTIAL OR SIMILAR DAMAGES OF ANY KIND INCLUDING
WITHOUT LIMITATION, LOSS OF PROFITS, LOSS OF BUSINESS OR INTERRUPTION OF
BUSINESS, WHETHER SUCH LIABILITY IS PREDICATED ON CONTRACT, STRICT LIABILITY OR
ANY OTHER THEORY AND IRRESPECTIVE OF WHETHER SUCH PARTY WAS ADVISED OF THE
POSSIBILITY OF SUCH DAMAGES.

 

7.             CONFIDENTIALITY.

 

7.1           Dex Confidential Information.   “Dex
Confidential Information” means any and all information about Dex,
information about Dex’s affiliates, and information about Dex’s and Dex’s
affiliates’ customers, suppliers, auditors, benefits providers and other
business partners, whether in oral, written, visual, electronic or other form,
disclosed to Aptas or observed by Aptas at any time prior to, during or after
the Term, including, without limitation, during the discussions or negotiations
relating to this Agreement, including, but not limited to: (i) business plans,
strategies, forecasts, projects and analyses; (ii) financial information; (iii)
individually identifiable information; (iv) software (including all
documentation, code and specifications); (v) hardware and system designs,
architectures, structures and protocols; (vi) product and service specifications;
(vii) manufacturing, purchasing, logistics, sales, marketing and other business
processes; and (viii) names, addresses, telephone numbers, account numbers, and
employee, supplier, customer or customer lists; and (ix) demographic, financial
and transaction information.

 

7.2           Aptas Confidential
Information.   “Aptas Confidential Information” means any and all information about Aptas, information about Aptas’
affiliates, and information about Aptas’ and Aptas’ affiliates’ customers
(other than Dex), suppliers, auditors, benefits providers and other business
partners, whether in oral, written, visual, electronic or other form, disclosed
to Dex or observed by Dex at any time prior to, during or after the Term,
including, without limitation, during the discussions or negotiations relating
to this Agreement, including, but not limited to: (i) business plans,
strategies, forecasts, projects and analyses; (ii) financial information; (iii)
individually identifiable information; (iv) software (including all documentation,
code and specifications); (v) hardware and system designs, architectures, structures
and protocols; (vi) product and service specifications; (vii) manufacturing,
purchasing, logistics, sales, marketing and other business processes; and
(viii) names, addresses, telephone numbers, account numbers, and employee,
supplier, customer or customer lists; and (ix) demographic, financial and
transaction information. Dex Confidential Information and Aptas Confidential
Information are collectively referred to herein as “Confidential Information”.

 

7.3           Agreement Confidential.   Each party to this Agreement will treat the terms of this Agreement as
Confidential Information of the other party.

 

7.4           Treatment of Confidential
Information.   The party receiving Confidential Information
(the “Receiving
Party”) from the
other party (the “Disclosing Party”),
shall use the same care and discretion to avoid disclosure, publication or
dissemination of any Confidential

 

 

Information received from
the Disclosing Party as the Receiving Party uses with its own similar
information that it does not wish to disclose, publish or disseminate, but in
no case less than a reasonable amount of care. The Receiving Party shall use
the Disclosing Party’s Confidential Information, in the case of Aptas, only in
connection with the performance of Aptas’ obligations under this Agreement,
and, in the case of Dex, only in connection with the purposes of, and enjoyment
of rights granted under, this Agreement. The Receiving Party shall not disclose
the Disclosing Party’s Confidential Information except to the Receiving Party’s
employees, agents and contractors (collectively, its “Personnel”)
who: (i) provide services to the Receiving Party and whose use of the Confidential Information is
restricted to the Receiving Party’s authorized uses of such Confidential
Information under this Agreement; and (ii) are bound to terms at least as
protective of the Disclosing Party’s Confidential Information as the terms of
this Section 7.

 

7.5           No Change in Ownership.   The
parties acknowledge that Confidential Information is being disclosed for the
sole purpose of advancing the parties’ business relationship and that neither
party shall acquire right, title, or interest in any Confidential Information
merely by virtue of such disclosure and that, except as otherwise expressly
provided herein, all Confidential Information is and shall at all times remain
the property of the Disclosing Party.

 

7.6           Destruction of Confidential
Information.   Within ten (10) business days after
receiving the Disclosing Party’s written request, the Receiving Party shall
destroy, in such a manner that it cannot be retrieved, or return to the
Disclosing Party (as instructed by the Disclosing Party) any material
containing Confidential Information; provided, however, that the foregoing
shall not be deemed to require Dex to destroy any Material which Dex owns or
for which Dex has been granted a license or otherwise has a continuing right to
use.

 

7.7           Removal of Documents.   Neither
party shall remove from the other party’s premises the original or any
reproduction of any notes, memoranda, files, records, writings or other
documents, whether on tangible or electronic media, containing the other party’s
Confidential Information or any document prepared by or on behalf of that party
that contains or is based on the other party’s Confidential Information,
without the prior written consent of an authorized representative of the other
party.

 

7.8           Exceptions to Confidential
Treatment.   The obligations under Section 7 do not apply
to any Confidential Information that the Receiving Party can demonstrate: (i)
the Receiving Party possessed prior to disclosure by the Disclosing Party, or
its affiliates, without an obligation of confidentiality; (ii) is or becomes
publicly available without breach of this Agreement by the Receiving Party;
(iii) is independently developed by the Receiving Party without use of any
Confidential Information of the Disclosing Party; or (iv) is received by the Receiving
Party from a third party that does not have an obligation of confidentiality to
the Disclosing Party or its affiliates.

 

7.9           Legally Required Disclosure.   If a
party desires to disclose Confidential Information of the other party to an
arbitrator, court or other governmental authority, such party may disclose such
Confidential Information; provided such party shall notify the other party in

 

 

writing a reasonable time
prior to such disclosure and shall allow the other party a reasonable
opportunity to seek appropriate protective measures.

 

7.10         Effect of Section 7.   This
Section 7 shall not be construed to limit or affect any of the rights or
licenses granted to Dex elsewhere herein.

 

7.11         Life of covenant.   The obligations regarding Confidential Information shall not terminate
upon the expiration or termination of this Agreement and shall survive in
perpetuity.

 

7.12         Laws and Regulations.   Each
party shall, to the extent applicable, comply with all requirements of federal,
state, local, foreign and intergovernmental laws, rules, directives and regulations
with respect to Confidential Information and other data provided to Aptas by
Dex and to Dex and Aptas by the End Users, including without limitation the
Gramm-Leach-Bliley Act and all regulations thereunder and European Union
Directive 95/46/EC on the protection of individuals with regard to the
processing of personal data and on the free movement of such data and all
national legislation enacted pursuant thereto and all regulations thereunder. Each
of Aptas and Dex shall reasonably cooperate with the other in delivering all
written documentation and other assurances for either party to comply with all
such laws and regulations.

 

8.             DEX DATA.

 

8.1           Ownership.   Any data or information provided by Dex or its
users or obtained or created by Aptas in connection with its performance of
Services, including the Aptas Compilations (as defined in the SOW) (“Dex Data”) shall be and remain the property of Dex and is
Dex Confidential Information and may be disclosed and used by Dex without
restriction; provided, however, the foregoing shall not prevent Aptas from
incorporating individual terms identified and developed from Dex’s print ads
through the performance of the Services into the Materials, which are
understood to be subject to re-assignment according to the terms of Section 5.2.
Upon Dex’s reasonable request from time to time or at any time, Aptas shall
promptly provide a copy of all Dex Data in the possession of Aptas to Dex in a
form reasonably acceptable to Dex. To the extent that Dex so requests, at the
end of the term Aptas shall destroy all copies of the Dex Data in Aptas’
possession or under Aptas’ control. Aptas shall not withhold any Dex Data as a
means of resolving any dispute. Aptas shall not utilize Dex Data for any
purpose other than that of rendering the Services under this Agreement and
those rights granted specifically under this Section 8.1. Dex Data shall not be
sold, assigned, leased, or otherwise transferred to third parties by Aptas or
commercially exploited by or on behalf of Aptas.

 

8.2           Safety and Security.   Aptas shall establish and maintain
environmental, safety and facility procedures, data security procedures and
other safeguards against the destruction, loss, or alteration of Dex Data in
the possession of Aptas which are (i) no less rigorous than those maintained by
Dex for similar production systems and services and (ii) no less rigorous than
those maintained by Aptas for its own information of a similar nature. Aptas
shall immediately inform Dex when Aptas has reason to believe that Dex’s
Confidential Information has been accessed by any unauthorized third parties.
Dex shall have the right to establish backup

 

 

security for Dex Data and to
keep backup copies of the Dex Data in Dex’s possession at Dex’s expense if Dex
so chooses. No media on which Dex Data is stored may be used or re-used to
store data of any other customer of Aptas. Aptas will maintain procedures to
logically segregate the Dex Data from other Aptas customer data, which
procedures shall be subject to Dex’s review and approval.

 

8.3.          Recovery of Lost Data.   As part of the Services, Aptas shall be
responsible for developing and maintaining procedures for the reconstruction of
lost Dex Data. Aptas shall correct, at Dex’s request and sole discretion, any
destruction, loss or alteration of any indices of Dex Data caused by Aptas or
any Aptas personnel.

 

9.             INDEMNIFICATION.

 

9.1           Aptas Obligation to Indemnify.   Aptas shall indemnify and hold harmless Dex
and its affiliates and subsidiaries, and any employee or agent thereof (each
individually, an “Indemnified Person”)
from and against any and all claims, demands, suits and other proceedings (“Claims”), and shall pay as incurred all liability, losses,
damages, judgments, settlements, costs and expenses (including reasonable
attorneys fees and imputed fees of in-house counsel) associated with the same
arising from or relating to (i) the Materials or Services; (ii) any claimed
infringement, misappropriation or violation of any third party’s trade secrets,
proprietary information, trademark, copyright, patent rights, or other property
rights in connection with the Materials or Services; (iii) Dex’s use of the
Materials or Services in accordance with this Agreement, or (iv) any express or
implied warranties, representations and covenants made by Aptas under this
Agreement. Aptas may, at its option, conduct the defense in any such
third-party Claim arising as described herein and each Indemnified Person shall
reasonably cooperate, at Aptas’ expense, with such defense. The foregoing
indemnity shall not cover third-party Claims to the extent (i) resulting from
Dex’s business rules modifications to the Materials; (ii) arising from material
modification of the Materials by Dex or its agents or representatives without
Aptas’ prior reasonable approval thereof; or (iii) arising from Dex’s or its
agents, or representatives’ material acts or omissions in violation of this
Agreement.  No settlement or compromise
that imposes any liability or obligation on any Indemnified Person shall be
made without such Indemnified Person’s prior written consent, which consent
shall not be unreasonably withheld.

 

9.2.          Infringement.   In
the event any third-party infringement Claim is filed or threatened, in
addition to its other obligations under this Section 9, Aptas shall, after
obtaining a legal opinion that such Claim is a bona fide Claim with a basis in
fact, solely at its own cost and expense, (i) obtain for Dex the right to
continue using the Materials or Services, or (ii) modify the Materials or
Services to avoid the infringement but without adversely impairing the
functionality or performance of the Materials or Services so that the Materials
or Services continues to conform to the applicable specifications therefor. If,
after the exercise of Aptas’ best efforts, Aptas is unable to obtain for Dex
the right to continue using the Materials or Services or to modify the Materials
or Services to avoid the infringement as specified in the previous sentence,
Aptas shall replace the Materials or Services with a compatible, functionally

 

 

equivalent replacement that
is noninfringing and continues to conform to the applicable specifications
therefor.

 

9.3           Dex Obligation to Indemnify.   Dex shall indemnify and hold harmless Aptas
and its affiliates and subsidiaries, and any employee or agent thereof (each
individually, an “Indemnified Person”)
from and against any and all claims, demands, suits and other proceedings (“Claims”), and shall pay as incurred all liability, losses,
damages, judgments, settlements, costs and expenses (including reasonable
attorneys fees and imputed fees of in-house counsel) associated with the same
arising from or relating to (i) Dex Data (including advertising content); (ii)
advertising content placement; (iii) Dex’s infringement of any content provider’s
intellectual property, and (iv) any express or implied warranties or
representations made by Dex under this Agreement. The foregoing indemnity shall
not cover third-party Claims to the extent arising out of or resulting from
Aptas’ or its agents’ or representatives’ material acts or omissions in
violation of this Agreement. Dex may, at its option, conduct the defense in any
such third-party Claim arising as described herein and each Indemnified Person
shall reasonably cooperate, at Dex’s expense, with such defense. No settlement
or compromise that imposes any liability or obligation on any Indemnified Person
shall be made without such Indemnified Person’s prior written consent, which
consent shall not be unreasonably withheld.

 

9.4           Mutual Indemnity.   Each party shall indemnity and hold harmless
the other party and its affiliates and subsidiaries, and any employee or agent
thereof from and against any and all Claims, and shall pay as incurred all
liability, losses, damages, judgments, settlements, costs and expenses
(including reasonable attorneys fees and imputed fees of in-house counsel)
associated with the same arising from or relating to any injury to or death of
any person or loss of or damage to tangible property, but only to the extent
that such liability, loss, damage or expense was proximately caused by gross
negligence or willful misconduct on the part of the party from whom indemnity
is sought.

 

10.           INSURANCE.

 

10.1         Requirements.   Aptas
shall keep in full force and effect and maintain at its sole cost and expense
the following policies of insurance during the term of this Agreement, and
require the same coverage for any third parties, including subcontractors,
performing any of the Services on behalf of Aptas:

 

10.1.1      Workers’ Compensation and Employer’s Liability
Insurance with statutory limits as required in the state(s) of operation, and
providing coverage for any employee entering on Dex premises, even if not
required by statute. Employer’s Liability or “Stop Gap” insurance with limits
of not less than $100,000 per employee by accident.

 

10.1.2      Commercial General Liability Insurance
covering claims for bodily injury, death, personal injury or property damage
occurring or arising out of Aptas’ performance under or in connection with this
Agreement, including coverage for independent contractor’s protection,
premises-operations, products/completed operations, and contractual liability
with

 

 

respect to the liability assumed by Aptas hereunder. The limits of
insurance shall not be less than the following:

 

	
  Each Occurrence:

  	
   

  	
  $

  	
  1,000,000

  
	
  General Aggregate Limit

  	
   

  	
  $

  	
  2,000,000

  
	
  Products-Completed Operations
  Limit

  	
   

  	
  $

  	
  1,000,000

  
	
  Personal and Advertising
  Injury Limit

  	
   

  	
  $

  	
  1,000,000

  

 

10.1.3      Comprehensive Automobile Liability Insurance
covering the ownership, operation and maintenance of all owned, non-owned and
hired motor vehicles used in connection with the performance of this Agreement,
with limits of at least $1,000,000 per occurrence for bodily injury and
property damage.

 

10.1.4      Professional Liability and Errors and
Omissions Liability Insurance covering acts, errors, omissions and machine
malfunctions arising out of Aptas’ operations or Services with limits of not
less than $1,000,000 per occurrence and endorsed to provide coverage for
contractual liability with respect to liability assumed by Aptas hereunder. Such
insurance shall provide a retroactive date prior to the date of this Agreement
and an extended claims reporting period of not less than three (3) years after
the termination of this Agreement.

 

10.1.5      Comprehensive Crime, Employee Dishonesty and
Computer Fraud Insurance covering losses due to theft of money or securities or
arising out of or in connection with any fraudulent or dishonest acts committed
by Aptas personnel or third patties, acting alone or with others, in an amount
not less than $1,000,000 per occurrence. Such insurance shall he endorsed to
provide coverage to Dex for losses arising from theft from Aptas personnel or
third parties while providing Services.

 

10.1.6      All-Risk Property insurance covering all
Aptas equipment and other personal property of Aptas located at Dex premises in
an amount not less than full replacement cost.

 

Aptas shall not commence any
work under this Agreement until it has fulfilled all of its insurance
requirements under this Section 10. The insurance limits required herein may be
obtained through any combination of primary and excess or umbrella liability
insurance.

 

10.2         Approved Companies.   All
such insurance shall be procured with reputable insurance companies. Such
insurance companies shall maintain a rating at least “A” and be at least a
Financial Size Category VII as both criteria are defined in the most current
publication of Best’s Policyholder Guide.

 

10.3         Endorsements.   Aptas’ insurance policies required under
Sections 10.1.2, 10.1.3, 10.1.4 and 10.1.6 shall name Dex and all subsidiaries,
affiliates, officers, directors, agents, servants and employees as additional
insured, as their interest may appear, for any and all liability arising at any
time in connection with Aptas’ performance under this Agreement. Aptas’
insurance policy required under Section 10.1.5 shall name Dex and all of its
subsidiaries,

 

 

affiliates, officers,
directors and employees as Loss Payees for any and all liability arising at any
time in connection with Aptas’ performance under this Agreement. Such insurance
afforded Dex shall be primary insurance and not excess of, or contributory
with, any other valid and collectible insurance purchased or maintained by Dex.
Aptas shall obtain such endorsements to its policy or policies of insurance as
are necessary to cause the policy or policies to comply with the requirements
stated herein.

 

10.4         Certificates.   Aptas
shall forward to Dex certificate(s) of such insurance evidencing compliance
with this Section 10 upon execution of this Agreement and upon the further
reasonable request of Dex.

 

10.5         No Implied Limitation.   The
obligation of Aptas to provide the insurance specified herein shall not limit
in any way any obligation or liability of Aptas provided elsewhere in this
Agreement.

 

10.6         Insurance Subrogation.   Aptas
shall cause its insurers to issue appropriate waivers of subrogation rights
endorsements to all applicable insurance policies maintained by Aptas
(including those specified in Section 10.1).

 

11.           DISPUTE RESOLUTION

 

11.1         Informal Dispute Resolution.   Prior to the initiation of formal dispute resolution procedures as to
any dispute, but without limiting either party’s right to seek injunctive
relief pursuant to this Agreement, the parties shall first attempt to resolve
each dispute informally, as follows:

 

11.1.1      Initial Effort.   The parties agree that the Dex Contract
Manager and the Aptas Contract Manager shall attempt in good faith to resolve
all disputes. In the event the Dex Contract Manager and the Aptas Contract
Manager are unable to resolve a dispute within fifteen (15) business days,
either party may refer the dispute for resolution to the corporate executives specified
in Section 11.1.2 below upon written notice to the other party.

 

11.1.2      Initial Escalation.   Within five (5) business days of a notice
under Section 11.1.1 above referring a dispute for resolution by corporate
executives, the Dex Contract Manager and the Aptas Contract Manager will each
prepare and provide to Aptas’ Senior Vice-President of Technology and Dex’s
Chief Information Officer and Chief Operating Officer or successor Dex
positions, respectively, summaries of the non-privileged relevant information
and background of the dispute, along with any appropriate non-privileged
supporting documentation, for their review. The designated corporate executives
will confer as often as they deem reasonably necessary in order to gather and
furnish to the other all information with respect to the matter in issue which
the parties believe to be appropriate and germane in connection with its resolution.
The designated corporate executives shall discuss the problem and negotiate in
good faith in an effort to resolve the dispute without the necessity of any
formal proceeding. The specific format for the discussions will be left to the
discretion of the designated corporate

 

 

executives, but may include
the preparation of agreed-upon statements of fact or written statements of
position. In the event the Dex Contract Manager and the Aptas Contract Manager
are, unable to resolve a dispute within fifteen (15) business days, either
party may refer the dispute for resolution to the corporate executives
specified in Section 11.1.3 below upon written notice to the other party.

 

11.1.3      Final Escalation.   Within
five (5) business days of a notice under Section 11.1.2 above referring a
dispute for resolution by senior corporate executives, the executives specified
in Section 11.1.2 will each prepare and provide to Aptas’ Chief Executive
Officer and Dex’s Chief Executive Officer, respectively, summaries of the
relevant non-privileged information and background of the dispute, along with any
appropriate supporting documentation, for their review. The designated senior
corporate executives will confer as often as they deem reasonably necessary in
order to gather and furnish to the other all information with respect to the
matter in issue which the parties believe to be appropriate and germane in connection
with its resolution. The designated senior corporate executives shall discuss
the problem and negotiate in good faith in an effort to resolve the dispute
without the necessity of any formal proceeding. The specific format for the
discussions will be left to the discretion of the designated senior corporate
executives, but may include the preparation of agreed-upon statements of fact
or written statements of position.

 

11.1.4      Provision of Information.   During the course of negotiations under Sections
11.1.1, 11.1.2 and 11.1.3 above, all reasonable requests made by one party to
another for non-privileged information, reasonably related to the dispute, will
be honored in order that each of the parties may be fully advised of the other’s
position.

 

11.1.5      Prerequisite to Formal Proceedings.   Formal
proceedings for the resolution of a dispute may not be commenced until the
earlier of: (i) the designated corporate executives under Section 11.1.3 above
jointly concluding in good faith that amicable resolution through continued
negotiation of the matter does not appear likely; or (ii) thirty (30) days
after the notice under Section 11.1.2 above referring the dispute to the
designated corporate executives. The time periods specified in this Section 11
shall not be construed to prevent a party from instituting, and a party is
authorized to institute, formal proceedings earlier to (i) avoid the expiration
of any applicable limitations period, (ii) preserve a superior position with
respect to other creditors, or (iii) seek a preliminary injunction in
accordance with this Agreement.

 

11.2         Arbitration

 

11.2.1      Arbitration.   Without limiting each party’s
right to seek injunctive relief pursuant to this Agreement, any controversy or
claim arising out of or relating to this Agreement, or any breach thereof,
which cannot be resolved using the procedures set forth above in Section 11.1
shall be exclusively and finally resolved under the Commercial Arbitration
Rules of the American Arbitration Association then in effect.

 

11.2.2      Location and Decision.   The
Arbitration shall take place in Denver, Colorado, and shall apply the governing
law of this Agreement. The decision of the arbitrators

 

 

shall be final and binding
and judgment on the award may be entered in any court of competent
jurisdiction. The arbitrators shall be instructed to state the reasons for
their decisions, including findings of fact and law. The arbitrators shall be
bound by the warranties, limitations of liability and other provisions of this
Agreement, and in no event shall the arbitrators have the authority to make any
award that provides for punitive or exemplary damages. Without limiting either
party’s right to seek injunctive relief pursuant to this Agreement, such
arbitration shall be a precondition to any application by either party to any
court of competent jurisdiction.

 

11.2.3      Selection and Qualification of Arbitrators.   Within
thirty (30) days, or such reasonable period mutually agreed upon by the
parties, after delivery of written notice (“Notice of
Dispute”) by one party to the other in accordance with this Section,
the parties each shall use good faith efforts to mutually agree upon one (1)
arbitrator. If the parties are not able to agree upon one (1) arbitrator within
such period of time, the parties each shall within thirty (30) days: (i)
appoint one (1) arbitrator who has at no time ever represented or acted on behalf
of either of the parties; and is not otherwise affiliated with or interested in
either of the parties and (ii) deliver written notice of the identity of such
arbitrator and a copy of his or her written acceptance of such appointment to
the other party. If either party fails or refuses to appoint an arbitrator
within such thirty (30) day period, the single arbitrator appointed by the
other party shall decide alone the issues set out in the Notice of Dispute.
Within thirty (30) days after such appointment and notice, such arbitrators
shall appoint a third neutral and independent arbitrator who at no time ever
represented or acted on behalf of either of the parties, and is not otherwise affiliated
with or interested in either of the parties. In the event that the two (2)
arbitrators fail to appoint a third arbitrator within thirty (30) days of the
appointment of, the second arbitrator, either arbitrator or either party may
apply for the appointment of a third arbitrator to the American Arbitration
Association.

 

11.2.4      General.   All arbitrators selected pursuant to this
Section shall be attorneys with substantial and appropriate experience with the
technology and/or law applicable to the Services or similar services or
transactions. Any such appointment shall be binding upon the parties. Discovery
will be allowed in connection with arbitration to the extent consistent with
the purpose of the arbitration and as allowed by the arbitrator or arbitrators,
as applicable. The decision or award of the arbitrators) shall be final,
binding and non-appealable and may be enforced and executed upon in any court
having jurisdiction over the party against whom the enforcement of such
decision or award is sought. Each party shall bear its own arbitration costs, attorneys
fees and expenses and all other costs and expenses of the arbitration shall be
divided equally between the parties.

 

11.3         Continued Performance

 

11.3.1      General.   Each party agrees that it shall, unless
otherwise directed by the other party, continue performing its obligations
under this Agreement while any dispute is being resolved.

 

11.3.2      Non-Interruption of Service and License.   Aptas acknowledges and agrees that any
interruption in the Services or to the license granted hereunder may cause
irreparable

 

 

harm to Dex, in which case
an adequate remedy at law would not he available. Aptas expressly acknowledges
and agrees that, pending resolution of any dispute or controversy, it will not
deny, withdraw, or restrict Aptas’ grant of the license hereunder or provision
of the Services to Dex under this Agreement, except as specifically and
expressly agreed in writing by Dex and Aptas.

 

12.           MISCELLANEOUS.

 

12.1         Independent Consultant
Agreements.   On or prior to the Effective Date and for the two (2) year period following
the Effective Date, two employees of Aptas, to be identified by Dex (each a “Consultant”), will enter binding contracts with
Dex substantially in the form attached hereto as Schedule D (“Independent Consultant Agreement”) in
which they agree in their individual capacity to render consulting services
supporting the development, maintenance and operation of the Materials or
otherwise similar to the Services on a time and material basis at the hourly
rates set forth in such Independent Consultant Agreement for up to six (6)
months in the event of any insolvency or bankruptcy of Aptas or other cessation
of its provision of the Services. During the two (2) year term following the
Effective Date, Aptas shall provide to Dex written notice of any material change
in each Consultant’s full-time employment with Aptas, including termination of
such employment, at least 14 days prior to the effective date of such change,
or upon any anticipation thereof. Within 30 days following the date of
termination of a Consultant’s employment, or following the reassignment of
responsibilities of those individuals within Aptas, Aptas shall obtain for Dex
a replacement consultant, reasonably acceptable to Dex, who agrees to render
similar consulting services pursuant to a separate consulting agreement containing
the same terms and conditions set forth in the Independent Consultant Agreement
and has substantially comparable skills and experience. Aptas’ failure to
comply with its obligations under this Section 12.1 shall constitute a material
breach of this Agreement.

 

12.2         Notification Requirements.   Aptas will provide to Dex: (i) on
a regular basis not less frequently than quarterly (or monthly as may be
expressly requested by Dex prior to the occurrence of a Trigger Event pursuant
to Section 5.2), its audited and un-audited financial statements including
statements of income, statements of cash flow, balance sheets and any other similar
statements reflecting the financial condition of Aptas; (ii) written notice of
any civil, criminal, arbitral or administrative actions, suits, claims,
proceedings or investigations pending or, to the knowledge of Aptas,
threatened, against Aptas, or any of its affiliates or any of their respective
assets or properties, collectively, “Actions” if any
such Actions might reasonably be judged have a material adverse effect of the
financial condition of Aptas such that the provision of the Services would be
affected; (iii) written notice upon the commencement of the preparation of any
filing of a petition on behalf of Aptas under any section or chapter of the
United States Bankruptcy Code, as amended from time to time, whether Aptas at
the time of such commencement intends to file such petition; and (iv) written
notice of an assignment for the benefit of creditors, or a petition or
proceeding by or against Aptas for the appointment of a trustee, receiver or
liquidator of Aptas, any of Aptas’ property or Aptas’ interest in the Agreement,
or a proceeding by Aptas, its shareholders or creditors, or any government
authority for the dissolution or liquidation of Aptas or Aptas’ anticipation
thereof.

 

 

12.3         Audit Rights.   During the Term, Aptas shall and shall cause
its subcontractors and suppliers to provide to Dex, and to Dex’s
representatives, access at reasonable times (but at least once each calendar
year on Dex’s request) to: (i) the part of any facilities at which Aptas is providing
the Services; (ii) Aptas’ personnel; and (iii) all data and Aptas records
relating to the Services for the purpose of performing audits and inspections
of Aptas and its performance, to verify the integrity of data owned by Dex, to
examine the systems that process, store, support and transmit that data, to
verify the adequacy and ensure continued maintenance of the security and
control measures that Aptas has implemented and, to examine Aptas’ performance
of the Services. Aptas shall provide to such auditors, inspectors, regulators,
and representatives such assistance as they reasonably require. Aptas and Dex
shall meet to review each audit report promptly after the issuance thereof and
mutually agree upon the appropriate manner in which to respond to the changes
suggested by the audit report Aptas shall respond to, and correct all issues
identified in, audit reports in writing within thirty (30) days from receipt of
each report.

 

12.4         Rights in Event of Bankruptcy.   All rights and licenses granted under or pursuant
to this Agreement by Aptas to Dex are, and shall otherwise be deemed to be, for
purposes of Section 365(n) of the United States Bankruptcy Code, or replacement
provision therefor (the “Code”),
licenses to rights to “intellectual property” as defined in the Code. The parties
agree that Dex, as licensee of such rights under this Agreement, shall retain
and may fully exercise all of its rights and elections under the Code. The
parties further agree that, in the event of the commencement of bankruptcy
proceedings by or against Aptas under the Code, Dex shall be entitled to retain
all of its rights under the Agreement. In addition to the foregoing, Aptas agrees
that in the event of commencement of bankruptcy proceedings by or against Dex,
Dex or its trustee in bankruptcy shall be entitled to assume the licenses
granted under or pursuant to this Agreement by Aptas to Dex and shall be
entitled to retain all of Dex’s rights thereunder (and shall he entitled to
assume this Agreement and all of Dex’s rights hereunder).

 

12.5         Subcontractors.   Prior to entering into a subcontract with any
third party materially involved in the performance of the Services, Aptas shall
give Dex reasonable prior written notice specifying the components of the
Services affected, the scope of the proposed subcontract, and the identity and
qualifications of the proposed subcontractor, and Dex shall have the right to
approve proposed subcontractors, which approval shall not be unreasonably withheld,
Dex also shall have the right to revoke its prior approval of a subcontractor
and direct Aptas to replace such subcontractor as soon as possible if the
subcontractor’s performance is materially deficient or there have been material
misrepresentations to Dex by Aptas concerning the subcontractor. Aptas shall
ensure that Dex has all rights to information and inspection, and related
rights, as to subcontractors that Dex has as to Aptas. Aptas shall be
responsible for the performance of its subcontractors to the same extent as
Aptas is responsible for its own performance.

 

12.6         Force Majeure, Suspension and Termination.

 

12.6.1      Force Majeure Event.   No
party shall be liable for any default or delay in the performance of its
obligations under this Agreement if and to the extent such default or delay is
caused, directly or indirectly, by fire, flood, earthquake, elements of nature
or acts of God,

 

 

wars, riots, civil
disorders, terrorist activities, civil insurrection, rebellions or revolutions
or any other similar cause beyond the reasonable control of such party (each a “Force Majeure Event”), except to the extent, that the
non-performing party is at fault in failing to prevent or causing such default
or delay, and provided that such default or delay can not, by commercially
reasonable efforts of the non-performing party, be circumvented by the
non-performing party through the use of alternate sources, workaround plans or
other means. A strike, lockout or labor dispute involving either party and its
own personnel or a subcontractor shall not excuse such party from its
obligations hereunder. In addition, the refusal of Aptas or its personnel to
enter a facility that is the subject of a labor dispute shall excuse Aptas from
its obligations hereunder if and to the extent such refusal is reasonable and
consistent with the actions and practice of Dex management. If the period of
nonperformance exceeds sixty (60) days, the party whose ability to perform has
not been so affected may by giving written notice to the other party terminate
any portion or all of this Agreement.

 

12.6.2      Disaster Recovery and Contingency Planning.   Upon the occurrence of a Force Majeure Event,
Aptas shall, to the extent it is not prevented from doing so by another Force
Majeure Event, implement promptly, as appropriate, its disaster recovery and
contingency plan. The occurrence of a Force Majeure Event shall not relieve
Aptas of its obligation to implement an appropriate disaster recovery and
contingency plan, subject, however, to the occurrence of another Force Majeure
Event which prevents such implementation.

 

12.7         Representatives.

 

12.7.1      Aptas Contract Manager.   Aptas will appoint and maintain during the
term of this Agreement a representative (the “Aptas
Contract Manager”) to servo as the primary point of contact for Dex
for performance of the Services and other issues related to this Agreement.  Aptas shall notify Dex of any replacements of
the Aptas Contract Manager. The Aptas Contract Manager shall devote such effort
as may be required from time to time for the appropriate performance of such
responsibilities.

 

12.7.2      Dex Contract Manager.   Dex will appoint and maintain during the term
of this Agreement a representative (the “Dex Contract Manager”)
to serve as primary point of contact for Aptas for issues related to this
Agreement. The Dex Contract Manager shall devote such effort as may be required
from time to time for the appropriate performance of such responsibilities.

 

12.8         Applicable Law.   This
agreement shall be governed by the internal laws of the State of Colorado,
without giving effect to conflict of law principles, except that if the State
of Colorado adopts any version of the Uniform Computer Information Transaction
Act drafted by the National Conference of Commissioners on Uniform State Laws,
that part of the laws of the State of Colorado shall not apply to this
transaction.

 

12.9         No Additional Expenses.   Dex shall not incur any additional fees or
expenses beyond those set forth in this Agreement unless expressly agreed to in
writing by Dex.

 

 

12.10       Self Help.   Aptas agrees that in the event of any dispute
with Dex regarding an alleged breach or default of this Agreement, Aptas shall
not use any type of electronic means to prevent or interfere with Dex’s use of
Dex Data without first obtaining a valid court order authorizing same. Dex
shall be given proper notice and an opportunity to be heard in connection with
any request for such a court order. Aptas understands that a breach of this
provision could foreseeably cause substantial harm to Dex and to numerous third
parties having business relationships with Dex. No limitation of liability,
whether contractual or statutory, shall apply to a breach of this paragraph.

 

12.11       Remedies Cumulative.   All remedies of either party provided for in
this Agreement shall be cumulative and in addition to and not in lieu of any
other remedies available to such party at law, in equity or otherwise.

 

12.12       Further Assurances.   Each of Aptas and Dex shall duly execute and
deliver, or cause to be duly executed and delivered, at its own cost and
expense, such further instruments and documents and to take all such action, in
each case as may be necessary or proper to carry out the provisions and
purposes of this Agreement.

 

12.13       Severability.   In the event that any provision of this
Agreement conflicts with the law under which this Agreement is to be construed
or if any such provision is held invalid or unenforceable by a court with
jurisdiction over the parties, such provision shall be deemed to be restated to
reflect as nearly as possible the original intentions of the parties in
accordance with applicable law. The remaining provisions of this Agreement
shall not be affected thereby, and each such provision shall be valid and
enforceable to the fall extent permitted by law.

 

12.14       Deletion of Functions.   In the event that Aptas deletes functions from
the Materials and transfers or offers those functions in other or new products
(whether directly or indirectly or through an agreement with a third party),
the portion of those other or new products that contain the functions in
question, or the entire product, if the functions cannot be separated out, shall
be provided to Dex under the terms of this Agreement, at no additional change
to Dex.

 

12.15       Quiet Enjoyment.   To
the extent of its rights contemplated under this Agreement, Dex shall be
entitled to use the Materials, and any part thereof, without disturbance,
subject only to its obligation to abide by the terms and conditions of this
Agreement and early termination of this Agreement, other than by Aptas pursuant
to Section 4.4, shall not affect Dex’s right to quiet enjoyment and use of the
Materials otherwise provided in this Agreement.

 

12.16       Liens.   Aptas will not file, or by its action or
inaction permit, any mechanic’s or materialman’s liens to be filed on or
against property or realty of Dex.  In
the event that any such liens arise as a result of a Aptas’ actions or
inactions, Aptas will remove such liens at its sole cost and expense within ten
(10) business days.

 

12.17       Access to Computer Information.   If Aptas is given access, whether on-site or through
remote facilities, to any Dex computer or electronic data storage system, in
order for Aptas to perform any of its obligations hereunder, Aptas shall limit
such access and use solely to

 

 

perform its obligations
within the scope of this Agreement and will not attempt to access any computer
system, electronic file, software or other electronic services other than those
specifically required to accomplish the work required hereunder. Aptas shall
limit such access to those of its Personnel expressly requiring such access in
connection with this Agreement, shall advise Dex in writing of the name of each
individual who will be granted such access, and shall strictly follow all Dex
security rules and procedures for use of Dex’s electronic resources. All user
identification numbers and passwords disclosed to Aptas and any information
obtained by Aptas as a result of Aptas’ access to, and use of, Dex’s computer
and electronic storage systems shall be deemed to be, and shall be treated as,
Dex Confidential Information. Aptas shall cooperate with Dex in the
investigation of any apparent unauthorized access by Aptas to Dex’s computer or
electronic data storage systems or unauthorized release of Dex Confidential Information
by Aptas or its Personnel.

 

12.18       Notices.   All notices required under the terms and
provisions hereof shall be in writing, by certified or registered mail or by
personal delivery. Any such notice shall become effective only upon receipt at
the following addresses by the designated persons, which, upon written notice,
may be changed from time to time:

 

If to Dex:

 

Dex
Media, Inc.

198 Inverness Drive West

Englewood, Colorado 80112

Attention: Chief Operating Officer

 

with a copy to:

 

Dex
Media, Inc.

198 Inverness Drive West

Englewood, Colorado 80112

Attention: General Counsel

 

If to Aptas:

 

Aptas,
Inc.

Suite 600, 1899 Wynkoop
Denver, CO 80202
Attention: Vice President, Finance

 

12.19       Entire Agreement.   This Agreement, together with all exhibits or
other attachments attached hereto or referenced herein (which are hereby
incorporated herein by reference), constitutes the entire agreement between the
parties hereto and supersedes and preempts any prior understandings,
agreements, representations or statements of any kind, oral or written, that
may have related to the subject matter hereof in any way. Aptas acknowledges
and

 

 

confirms that neither Dex
nor anyone acting on its behalf has made any statement, promise or agreement,
verbally or in writing, in conflict with the terms of this Agreement or that in
any way modifies, varies, alters, enlarges or invalidates any of the provisions
hereof and it is agreed that no obligations of Dex shall be implied in addition
to the obligations herein expressed. The parties also understand, acknowledge
and agree that unless otherwise specified in a written instrument signed by an
officer of each party no additional terms or changes to these terms, even if
such additional terms or changes contain provisions to the contrary, shall be
valid or binding on the parties.

 

12.20       Waiver.   No term or provision hereof shall be deemed
waived and no breach or default consented to unless such waiver or consent
shall be in writing and signed by the party claimed to have waived or
consented.

 

12.21       Assignment.   Neither party shall assign or subcontract all
or any part of this Agreement, or any interest therein, without the other party’s
prior written consent, which consent shall not be unreasonably withheld,
conditioned or delayed, except that Dex may, without Aptas’ consent, assign
this Agreement or any of its rights hereunder, in whole or in part, to any
current or future affiliate or subsidiary, or in connection with the sale,
consolidation or transfer of all or a substantial portion of its assets or
those of Dex, or any merger, reorganization or acquisition of Dex. Upon the
acceptance of such assignment and the assumption of the duties and liabilities therefor
by the assignee, the assignor shall be released and discharged, to the extent
of the assignment, from all further duties and liabilities under this
Agreement. Any attempted assignment that does not comply with the terms of this
Section shall be null and void.

 

12.22       Joint Work Product.   This
Agreement is the joint work product of representatives of the parties hereto;
accordingly, in the event of ambiguities, no inferences shall be drawn against
either party, including the party that drafted the Agreement in its final form.

 

12.23       Section Headings.   Section headings have been included in this
Agreement merely for convenience of reference. They are not to be considered
part of this Agreement, or to be used in the interpretation hereof.

 

12.24       No Publicity.   Neither party shall have the right to use the
name or trademarks, whether registered or not, of the other party in publicity
releases or advertising or in any other manner, including licensee lists, for
any purpose whatsoever without the express written consent of an officer of the
other party.

 

12.25       Counterparts.   This Agreement may be executed in
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.

 

12.26       Independent Contractor
Relationship.   Nothing contained herein shall be construed to
imply a joint venture, partnership or principal and agent relationship between
the parties and Aptas shall perform the Services hereunder as an independent
contractor.

 

 

12.27       Grant of Warrants.   In consideration for Dex’s entering
into this Agreement with Aptas, Aptas shall grant to Dex as of the Effective
Date, warrants (the “Warrants”) representing seven
percent (7%) of the total number of then outstanding shares of Aptas common
stock, based upon the following assumptions respecting outstanding shares of
Aptas common stock, reduced by an adjustment factor of twenty-five percent
(25%): (i) all then issued and outstanding Aptas common stock, (ii) the
conversion of all then outstanding shares of Aptas Series A1 preferred stock
into common stock, (iii) the conversion of all outstanding Aptas convertible
promissory notes issued prior to May 1, 2003 into common stock, and (iv) the
exercise of all then outstanding or authorized Aptas warrants and options with
an exercise price less than $5.00 per share to purchase Aptas Series A-l
Preferred Stock (and converted into common stock) and common stock. Such warrants
shall be in substantially the form previously issued by Aptas to its then
outstanding warrant holders and shall provide for vesting (with a four (4) year
exercise period thereafter) on the following schedule: (i) forty percent (40%)
of such shares shall vest as of the Effective Date (ii) thirty percent (30%) of
such shares upon the later of (X) completion of the Initial Cycle, and (Y)
attainment of one of a Trigger Event described in Section 5.2.1 through 5.2.4
above, and (iii) thirty percent (30%) of such shares (iii) upon the one year
anniversary of the completion of the Initial Cycle provided that at such time
this Agreement is substantially in force.

 

12.28       Reference and Business
Support.   Unless otherwise reasonably requested by Dex
and agreed by the parties, Dex shall serve as a reference for all prospective
Aptas (or Aptas affiliate) customers interested in purchasing services that the
same or substantially similar to the Services. In conjunction with the
foregoing, Aptas shall provide notification of prospective Aptas (or Aptas
affiliate) customers to the Dex Contract Manager (or designee), who shall serve
as the contact point for such prospective Aptas (or Aptas affiliate) customers
and shall respond to all inquiries in a timely manner. Aptas acknowledges and
agrees that Dex may freely discuss all Aptas’ performance and Dex’s
satisfaction with such performance with any such prospective customers. Aptas
shall reimburse Dex’s reasonable out of pocket expenses associated with its
activities undertaken pursuant to this Section 12.28.

 

[signature page follows]

 

 

IN WITNESS WHEREOF, the parties hereto have caused this
Agreement to be executed as of the Effective Date by their duly authorized
representatives.

 

 

	
  Dex Media, Inc.

  	
   

  	
  Aptas, Inc.

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  By:

  	
   

  	
  /s/ George Burnett

  	
   

  	
  By:

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Name:

  	
   

  	
  George Burnett

  	
   

  	
  Name:

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Title:

  	
   

  	
  CEO

  	
   

  	
  Title:

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Date:

  	
   

  	
  6/27/2003

  	
   

  	
  Date:

  	
   

  	
   

  
															

 

 

IN WITNESS WHEREOF, the parties hereto have caused this
Agreement to be executed as of the Effective Date by their duly authorized
representatives.

 

 

	
  Dex Media, Inc.

  	
   

  	
  Aptas, Inc.

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  
	
  By:

  	
   

  	
   

  	
  By:

  	
   

  	
  /s/ Perry Evans

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Name:

  	
   

  	
   

  	
  Name:

  	
   

  	
  Perry Evans

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Title:

  	
   

  	
   

  	
  Title:

  	
   

  	
  CEO

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Date:

  	
   

  	
   

  	
  Date:

  	
   

  	
  June 27, 2003

  	
   

  
															

 

[***]
CERTAIN CONFIDENTIAL INFORMATION CONTAINED IN THIS DOCUMENT, MARKED BY
BRACKETS, HAS BEEN OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND
EXCHANGE COMMISSION PURSUANT TO RULE 406 OF THE SECURITIES ACT OF 1933, AS
AMENDED.

Execution Copy

 

Dex – Aptas

 

Work Order Number Two

 

to the

 

Professional Services

 

and License Agreement

 

 

Dex Proprietary Information

Work Order No. 2

 

 

Table of Contents

 

	
  1.

  	
  DEFINITIONS

  	
  1

  
	
  2.

  	
  TERM

  	
  4

  
	
  3.

  	
  SERVICES

  	
  4

  
	
  4.

  	
  APTAS PERSONNEL AND
  SUBCONTRACTORS

  	
  6

  
	
  5.

  	
  THIRD PARTY SOFTWARE AND
  SERVICES

  	
  7

  
	
  6.

  	
  CHANGE CONTROL

  	
  8

  
	
  7.

  	
  PERFORMANCE STANDARDS

  	
  8

  
	
  8.

  	
  MANAGED THIRD PARTIES

  	
  9

  
	
  9.

  	
  REQUIRED CONSENTS

  	
  9

  
	
  10.

  	
  DEX RESPONSIBILITIES

  	
  9

  
	
  11.

  	
  CHARGES

  	
  10

  
	
  12.

  	
  SOFTWARE CURRENCY

  	
  14

  
	
  13.

  	
  WARRANTIES

  	
  14

  
	
  14.

  	
  INTELLECTUAL PROPERTY

  	
  15

  
	
  15.

  	
  DISPUTE RESOLUTION

  	
  16

  
	
  16.

  	
  TERMINATION

  	
  17

  
	
  17.

  	
  LIABILITY LIMITATIONS

  	
  17

  
	
  18.

  	
  REPORTS

  	
  17

  
	
  19.

  	
  BENCHMARKING REVIEWS

  	
  19

  
	
  20.

  	
  APPROVALS

  	
  20

  
	
  21.

  	
  CONSTRUCTION AND
  INTERPRETATION

  	
  20

  
	
  22.

  	
  GRANT OF WARRANTS

  	
  20

  

 

	
  APPENDIX 1

  	
  DEX QA AND PRODUCTION ENVIRONMENTS

  
	
   

  	
   

  
	
  APPENDIX 2

  	
  APTAS WHITE PAPER, DECEMBER, 2004 (“DESTINATION
  SEARCH: A NEW PARADIGM FOR THE FUTURE OF LOCAL SEARCH”)

  
	
   

  	
   

  
	
  APPENDIX 3

  	
  CHANGE REQUEST FORM

  
	
   

  	
   

  
	
  APPENDIX 4

  	
  LETTER OF INTENT RESPECTING WARRANTS

  
	
   

  	
   

  
	
  ATTACHMENT A

  	
  MAINTENANCE AND DEVELOPMENT SERVICES

  
	
   

  	
   

  
	
  ATTACHMENT B

  	
  DEVELOPMENT AND IMPLEMENTATION SERVICES (DODS
  RELEASE 1.0)

  
	
   

  	
   

  
	
  ATTACHMENT C

  	
  TRANSITION SERVICES AND TERMINATION FOR
  CONVENIENCE CHARGES

  
	
   

  	
   

  
	
  ATTACHMENT D

  	
  PERFORMANCE STANDARDS

  
	
   

  	
   

  
	
   

  	
  EXHIBIT 1 PERFORMANCE STANDARDS MATRIX

  
	
   

  	
   

  
	
   

  	
  EXHIBIT 2 APPROVED MEASUREMENT TOOLS AND
  METHODOLOGY

  

 

i

 

WORK ORDER
NUMBER TWO

 

This
is Work Order Number Two (this “Work Order”),
dated as of December 20, 2004 and it, together with its attachments and
exhibits, is incorporated by reference into that Professional Services and
License Agreement by and between Dex Media, Inc. (“Dex”)
and Aptas, Inc. (“Aptas”) dated
June 27, 2003 (the “Agreement”).
Except as otherwise expressly limited in this Work Order:

 

•      in the case of capitalized terms defined in
both this Work Order and the Agreement, for purposes of this Work Order, such
terms shall have the meaning given in this Work Order; and

 

•      capitalized terms used but not defined in
this Work Order shall have the meanings given them in the Agreement.  

 

RECITALS

 

WHEREAS, as of the effective date of this Work Order, Aptas is
providing to Dex Services consisting of data processing support and services
described in Schedule A to the Agreement
(the “Ad Knowledge Services”); 

 

WHEREAS, Dex desires to obtain, and Aptas has the capability to
provide, certain New Services constituting website maintenance, enhancement and
development services as described in this Work Order, and in connection
therewith to modify certain provisions of the Agreement as applicable to the Ad
Knowledge Services, all as provided in this Work Order;

 

NOW, THEREFORE, for good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereto hereby agree
as follows:

 

1.             Definitions

 

 “Acceptance” means the determination, in
Dex’s reasonable discretion, and in accordance with the Dex Standards or other
criteria agreed to by the Parties, following implementation, installation,
testing and execution in the production environment for an agreed upon number
of business cycles that software, equipment, systems and/or other contract
Deliverables are in compliance in all material respects with the
Specifications.

 

 “Authorized Users” means Dex personnel or third parties
designated by Dex to access or use the Existing Website, DODS, or the Services.

 

“Available” means that full functionality of a Service
component is available for use by the Authorized Users and is not degraded in
any material respect.

 

[***]

 

1

 

“Change” means any change to the standards, processes,
controls, software, equipment, systems, operating environment or Services.

 

“Code”
means computer programming code, including HTML, JSP, and Java Script.  If not otherwise specified in this Work
Order, Code means both object code and source code.  Code shall include any modifications or
enhancements to such Code in existence from time to time.

 

“Content” means the text, graphics, data, video, media,
images, sound recordings and other information which is displayed on the
Existing Website or DODS.  

 

“Content Collection
Strategy” has the
meaning specified in Section 10.1
below.

 

“Deliverables”
means any Materials or Services procured or prepared by Aptas for Dex under
this Work Order.  Whether or not actually
delivered to Dex, Deliverables shall in all cases include all devices,
programming, documentation, media and other objects that embody Aptas’ work
product as described in this Work Order. 
The term Deliverables shall also apply to all works of Aptas that are
subject to Dex’s ownership hereunder, to all copies of Aptas Materials and
third-party Materials that are licensed to Dex under this Work Order, and to
all Materials prepared in conjunction with or delivered to Dex pursuant to this
Work Order.

 

“Derivative
Work” means a work which is based upon one or more preexisting
works, such as a revision, enhancement, modification, translation, abridgement,
condensation, expansion, or any other form in which such preexisting works may
be recast, transformed, or adapted, and which, if prepared without
authorization of the owner of the copyright in such preexisting work, would
constitute a copyright infringement.  For
purposes hereof, a Derivative Work shall also include any compilation that
incorporates such a preexisting work.

 

“Destination Search” means a web site and its underlying software
platform, ontology, and content that provides deep local business information
to consumers that extends the duration and frequency of a visit. 

 

“Development
and Implementation Services” means the functions and
responsibilities to be performed by Aptas as described in Attachment
B to this Work Order, including the development and
implementation of DODS (Release 1.0).  

 

“DexOnline Destination
Search” or “DODS” means the new web site Aptas will develop pursuant to
Attachment B of this Work
Order.  The DODS will replace the Existing Website and, following such
replacement and any agreed to period of concurrency, will be located at
www.DexOnline.com.

 

“Dex Production
Environment” means
the hardware (including system software), network, security, database
administration, monitoring and performance equipment and services located in
Dex’s production environment as specified in Appendix
1 that Aptas acknowledges are sufficient to host the
Deliverables provided pursuant to this Work Order.

 

“Dex QA Environment” means the hardware (including system
software), network, security, database administration, monitoring and
performance equipment and services located in Dex’s quality assurance
environment as specified in Appendix 1
that Aptas acknowledges are sufficient to test the Deliverables provided
pursuant to this Work Order.

 

“Dex Standards” means Dex’s policies, processes, procedures,
controls, products, systems, architectures and standards (including the Dex
Project Life Cycle) as such may be modified by Dex from time to time, including
its policies, processes, procedures, controls, products, systems, architectures
and

 

2

 

standards related to
information technology, website management, data management, data transmission,
data privacy, security and technology. 

 

“Direct Dex Competitor” means the following entities engaged in
Internet yellow page publication or local search:  [***] are Direct Dex Competitors. 

 

“Documentation”
means user manuals and all other written materials that relate to particular
Code or other Materials, including materials useful for design (for example,
logic manuals, flow charts, and principles of operation), and machine-readable
text or graphic files subject to display or print-out.  Documentation shall include any modifications
or enhancements to such Documentation in existence from time to time.  Documentation relating to site design shall
also include: site map, wireframes, style guide, user flows, personas, use
cases, research reports and raw data files. 
Without limiting the foregoing, Documentation includes the DODS
Functional Specifications and Training Materials.

 

“DODS Functional
Specifications” are
those Specifications specified in Attachment B.

 

“End User” means a person, including consumers, that
accesses (for personal or business reasons) the Existing Website, Beta, or DODS
via the Internet.

 

“Existing Website” means the Dex yellow pages website
maintained by Dex as of the effective date of this Work Order and located at
www.DexOnline.com, as such is modified and enhanced (including through Aptas’
performance of the Services).  The
Existing Website will be replaced by the DODS.

 

“Full Time Equivalent”
or “FTE” is a level of effort (whether by
one person or more than one person), excluding vacation, holidays, training,
administration and other non-productive time (but including a reasonable amount
of additional work outside normal business hours), equivalent to that which
would be provided by one person working full time for one year.  Unless otherwise agreed, one dedicated FTE is
assumed to be at least 1,880 productive hours per year and one (1) individual’s
total work effort cannot amount to more than one FTE.

 

“In-Region” means Dex’s fourteen state franchise area
including: Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New
Mexico, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming, as
such area of operation by Dex may be modified from time to time.  

 

“Local Search” a search for a product or service that is
offered or available in the same localized geography as the End User initiating
the search. 

 

“Maintenance
and Enhancement Services” means the functions and responsibilities
to be performed by Aptas as described in Attachment A
to this Work Order.

 

“Materials”
means, collectively, software, literary works, other works of authorship,
specifications, designs, analyses, processes, methodologies, concepts,
inventions, know-how, programs, program listings, programming tools,
documentation, user materials, reports, drawings, databases, spreadsheets,
machine-readable texts and files, financial models and work product, whether
tangible or intangible.

 

“Organic
Traffic Queries” or “OTQ” means
initial successful searches performed by End Users of the Existing Website,
Beta, and DODS, where (i) such searches produce search results containing
In-Region advertisements or listings and [***]. 
Execution of “refine your search” functionality will not be considered
Organic Traffic Queries.

 

3

 

“Program
Trouble Report” or “PTR” means a
documented statement detailing site behavior inconsistent with applicable
Specifications.  

 

“Required Consents” means the consents (if any) required from
third parties in connection with Aptas’ provision of the Services, including
delivery of the DODS and performance of the Transition Services. 

 

“Search” means search technology, business rules or
software that can be invoked by an End User to search for items on the DODS.

 

“Specifications” means, with respect to software, equipment,
systems or other contract Deliverables to be designed, developed, maintained,
modified, enhanced, delivered, integrated, installed and/or tested by Aptas,
the technical, design and/or functional specifications set forth in this Work
Order, a New Services or project description requested and/or approved by Dex
or otherwise agreed upon in writing by the parties.

 

“Training
Material(s)” refers to a set of documentation (including visual
aids) adequate to provide appropriate information to Dex employees regarding
the operation and use of DODS.

 

2.             Term.

 

This Work Order shall be
effective from January 1, 2005 and shall extend to the end of the term of the
Agreement (as extended in the following sentence), unless earlier terminated in
accordance with the provisions of Section 4.1
of the Agreement is amended so that (i) the Initial Term of the Agreement will
expire on December 31, 2007, unless earlier terminated in accordance with the
provisions of the Agreement and (ii) the Agreement shall not renew
automatically, however,  by
giving notice to Aptas no less than sixty (60) days prior to the expiration
date of the Initial Term or any extension, Dex shall have the right to extend
the Initial Term for up to three (3) renewal periods to be specified by Dex of
up to one (1) year (each a “Renewal Term”)
on the terms and conditions (including rates) set forth or provided for in this
Work Order and the Agreement.  

 

3.             Services.

 

3.1          Current Services.  As
of the effective date of this Work Order, Aptas is providing and shall continue
to provide to Dex the Ad Knowledge Services specified in the Agreement,
provided that (i) Dex may specify the total number of In-Region Ads (display,
in-column, awareness, etc.) that Aptas shall process and (ii) the charges for
such Services are specified in Section 11
below. 

 

3.2          Additional Services. Aptas shall provide to Dex the Maintenance
and Enhancement Services and the Development and Implementation Services,
together with any additional services, functions and responsibilities related
thereto that Aptas has committed to
perform throughout the Agreement, including this Work Order.  If any services, functions or
responsibilities not specifically described in this Work Order are an inherent,
necessary or customary part of the provision or performance of the Services,
they shall be deemed to be included within the scope of the Services to be
delivered or performed by Aptas, as if such services, functions or
responsibilities were specifically described herein, unless such service,
function or responsibility was expressly excluded or reserved for performance
by Dex.  All services to be provided by
Aptas under this Work Order constitute Services under the Agreement. 

 

3.3          Change in “In-Region”.  If,
as a result of a Dex internal
investment expansion, merger,
acquisition, strategic partnership or other contractual business relationship,
Dex materially

 

4

 

enlarges the In-Region area to include additional
geographies beyond the fourteen (14) In-Region states as of the date of this
Work Order or if Dex materially decreases the In-Region area, the parties shall
in good faith negotiate an appropriate adjustment(s), if any, to the charges
provided for under this Work Order.  If
the parties are unable to agree with respect to such adjustment(s), the
following shall apply: (i) the Monthly Services Charge shall be equitably
adjusted to reflect the reasonable, actual additional costs or savings of Aptas associated with performing the Services for the
expanded or contracted In-Region area (taking into account efficiencies,
economies, savings and resource utilization changes capable of being achieved
in connection with such changed In-Region area) plus ten percent (10%) of such
costs or savings; and (ii) the Upper Bounds and Annual Payment Bounds specified
in Section 11 shall be increased or
decreased, as applicable, in proportion to the number of registered
small-to-medium size businesses attributable to such additional or diminished
geographies to the number of registered small-to-medium size businesses in the
In-Region area immediately prior to such expansion or contraction.  In the event of an expansion of the In-Region
area due to internal investment expansion, no such additional charges shall be
applicable prior to the date six (6) months following the date of first
publication by Dex in such new geography. 

 

3.4          Right to Propose for New
Services. From time to time
during the term of the Agreement, Dex may desire New Services that are
associated or related to the Services provided under this Work Order.  In such event, then Aptas shall, except to
the extent contrary to Dex policy, practice or other commitment or incompatible
with Dex’s business objectives and timetable, be afforded the first right of
negotiation to contract for the performance such services in accordance with Section 1.3 of the Agreement.

 

3.5          Performance of Services and Dex
Standards.  Aptas will provide the Services as necessary
in order to satisfy the Performance Standards, in accordance with the Dex
Standards and standards set forth in Section 1.4.2
and 1.5 of Attachment
B, applicable Laws (in accordance with Section
6.3 of the Agreement), and as directed by Dex from time to
time.  Aptas shall work with Dex Program
Management in order to ensure that the Sarbanes-Oxley Act of 2002 compliance
standards are maintained and project controls are in place throughout the Term
of this Work Order.  Aptas will manage
and perform the Services in a tightly integrated manner (with appropriate
consideration given at all times to the impact of change to all Services
described by this Work Order and in Attachments A
and B). 
Except as otherwise expressly provided, Aptas acknowledges and agrees
that Aptas has end-to-end responsibility for the performance of the Services
(including any and all aspects of the manner in which the Services are
delivered).

 

3.6          Aptas Support Resource Pool.  The
Services shall be provided by Aptas personnel, comprising a resource pool (the “Aptas Support Resource Pool”) managed by Aptas.  Unless otherwise agreed by Dex, the Aptas
Support Resource Pool shall be comprised of diverse and capable FTE’s that are
wholly dedicated to performing the Services. 
Aptas will provide an Aptas Support Resource Pool adequate to deliver
the Services. Following Acceptance of the DODS, Aptas will maintain DODS as [***].
Without limiting the foregoing obligation, following Acceptance of the DODS,
Aptas will provide an annual minimum of twenty-two (22) FTE’s applied to
planning, research, development, operation and management of Destination
Search, and an annual Aptas Support Resource Pool of up to eight (8) FTEs as
directed by the Executive Steering Committee (including three (3) of whom shall
be available for performance of Dex directed discretionary work). On a
semi-annual basis, the Aptas Support Resource Pool will be increased by a
number of FTEs (for the ensuing 6 month period) equal in value to twenty-five
percent (25%) of the prior six (6) months OTQ Charges.

 

5

 

3.7          Right to Reprioritize.  Dex
may reprioritize the existing work activities of the Aptas Support Resource
Pool for the Existing Website and DODS. 
Unless otherwise agreed, Dex shall incur no additional charges for the
performance of such work activities by Aptas personnel then assigned to
Dex.  Aptas shall use commercially
reasonable efforts to perform such work activities without impacting the
established schedule for other tasks or the performance of the Services in
accordance with the Performance Standards. 
If it is not possible to avoid such an impact, Aptas shall notify Dex of
the anticipated impact and obtain its consent prior to proceeding with such
work activities.  Dex, in its sole
discretion, may forego or delay such work activities or temporarily adjust the
work to be performed by Aptas, the schedules associated there with or the
Performance Standards to permit the performance by Aptas of such reprioritized
work activities. 

 

3.8          New Services.  For
the purposes of this Work Order, “New Services”
means services meeting the definition of New Services in Section
1.3 of the Agreement that cannot be performed by Aptas personnel
then providing the Services to Dex, without approval by Dex.  Upon Dex’s request for any New Services,
Aptas shall perform its obligations as specified in Section
1.3 of the Agreement.

 

3.9          Required Resources. 
Except as otherwise provided in this Work Order, Aptas shall be
responsible for providing the facilities, personnel, equipment, software,
technical knowledge, expertise and other resources necessary to provide the
Services.

 

4.             Aptas Personnel and
Subcontractors.

 

4.1          Aptas Personnel.  Aptas
shall ensure that the all personnel providing the Services possess the training
and experience, competence and skill to perform the Services in a skilled,
professional manner.  In the event that
Dex determines in good faith that the continued assignment of any individual
personnel to the performance of Services is not in the best interests of Dex,
then Dex may give Aptas notice to that effect requesting that such personnel be
replaced.  Aptas shall have ten (10) business
days following Dex’s request for removal of such personnel in which to
investigate the matters forming the basis of such request, correct any
deficient performance and provide Dex with assurances that such deficient
performance shall not recur (provided that, if requested to do so by Dex for
actual or suspected violations of Dex rules, Dex may immediately remove or
cause to be removed the individual in question from all Dex facilities pending
completion of Aptas’ investigation and discussions with Dex).  If, following such ten (10) business day
period, Dex is not reasonably satisfied with the results of Aptas’ efforts to
correct the deficient performance and/or to ensure its non-recurrence, Aptas
shall, as soon as possible, remove and replace such personnel with an
individual of suitable ability and qualifications, without cost to Dex.  Nothing in this provision shall operate or be
construed to limit Aptas’ responsibility for the acts or omission of the
personnel performing the Services, or be construed to create joint employment
by Dex.

 

4.2          Aptas Management.  Aptas shall implement and maintain a
retention strategy designed to retain Aptas’ Chief Executive Officer, Chief
Marketing and Product Officer, and Senior Vice President of Technology during
the Initial Term.  Aptas shall also
maintain active succession plans for each such management position. 

 

4.3          Subcontractors.  For
the purposes of this Work Order, Section 12.5
of the Agreement is amended as follows: 

 

Aptas will not subcontract or delegate any of its
responsibilities under this Agreement without Dex’s prior written
approval.  Prior to entering into a
subcontract with a third party

 

6

 

for the Services, Aptas will (i) notify Dex of the
components of the Services affected, the scope of the proposed subcontract, the
identity and qualifications of the proposed subcontractor, and the reasons for
subcontracting the work in question; and (ii) obtain Dex’s prior written
approval of such subcontractor.  Unless
otherwise agreed, Aptas will be responsible for any failure by any
subcontractor or other Aptas personnel to perform in accordance with this
Agreement or to comply with any duties or obligations imposed on Aptas under
this Agreement.  Aptas will be Dex’s sole
point of contact regarding the Services, including with respect to
payment.  Without limiting the foregoing,
Dex shall have the right to require the removal of any subcontractor or
subcontractor personnel from the performance of Services in a manner consistent
with the removal of any personnel providing Services pursuant to Section 4.1 above.

 

5.             Third Party Software and
Services.

 

5.1          Financial Responsibility. Each party shall be responsible for any
third party fees or expenses on or after the effective date of this Work Order
associated with the provision of the Services described in this Work Order with
respect to software and related or other third party contracts for which a
party is designated as financially responsible under Section
11.8 below.  Each party
shall be responsible for any third party fees or expenses on or after the
effective date of this Work Order associated with new, substitute or
replacement software or third party contracts (including upgrades,
enhancements, new versions or new releases of such software) for which such
party is designated as financially responsible under Section
11.8 below.  

 

5.2          Operational Responsibility.  With
respect to software and related or other third party contracts for which Aptas
is designated as financially or operationally responsible under Section 11.8 below, except as
otherwise expressly provided, Aptas shall be responsible for (i) the
evaluation, procurement, testing, installation, rollout, use, support,
management, administration, operation and maintenance of such software and third
party contracts; (ii) the compliance with and performance of all operational,
administrative and contractual obligations specified in any associated licenses
and contracts; and (iii) the payment of any fees, penalties, charges, interest
or other expenses due and owing under any associated software licenses and
third party contracts that are incurred, caused by or result from Aptas’
failure to comply with or perform its obligations under this Section 5.2 (except to the extent
that such failure directly results from the acts or omissions of Dex in
contravention of its obligations under this Agreement).

 

5.3          Rights Upon
Expiration/Termination.  With respect to all third party software and related or other third
party contracts for which Aptas is financially responsible under Section 11.8, Aptas shall use
commercially reasonable efforts to (i) obtain for Dex (or its designee) the
license, sublicense, assignment and other rights specified or referenced in Section 14, (ii) ensure that such
license, sublicense, assignment and other rights are at least broad enough to
permit Dex (or its designee) to continue use of such third party software and
third party contracts as contemplated hereunder; (iii) ensure that the granting
of such license, sublicense, assignment and other rights is not subject to
subsequent third party approval or the payment by Dex (or its designee) of
license or transfer fees (other than regular periodic license fees for periods
after the date of transfer), (iv) ensure that the terms, conditions and prices
applicable to Dex (or its designee) following expiration or termination are no
less favorable than those otherwise applicable to Aptas, and at least
sufficient for the continued use of such third party software and third party
contracts as contemplated hereunder, and (v) ensure that neither the
expiration/termination of this Agreement nor the assignment of the license or
contract will trigger less favorable terms, conditions or pricing.  If Aptas is unable to obtain any such rights and assurances, it shall
notify Dex in advance and shall not use such software or third party contracts
without

 

7

 

Dex’s approval (and absent such approval, Aptas’ use of any such software or
third party contract shall obligate Aptas
to procure, at no additional cost to Dex, the license, sublicense, assignment
and other rights described above for Dex (or its designee) upon expiration or
termination).  If Dex consents to Aptas’
use of specific third party software or third party contracts under these
circumstances, such consent will be deemed to be conditioned on Aptas’
commitment to use commercially reasonable efforts to cause such third party to
agree at expiration or termination of this Agreement or the completion of Termination
Assistance Services to permit Dex (or its designee) to assume prospectively the
software license or contract in question or to enter into a new license or
contract with Dex (or its designee) on substantially the same terms and
conditions, including price.  For the
avoidance of doubt, inclusion of third party software or contracts in Section 11.8 does not constitute
Dex’s consent as contemplated in this Section 5.3.  The parties acknowledge that as of the date
of this Work Order, Aptas has not obtained the foregoing rights for Dex with
respect to FAST and the mapping software and the parties agree that Aptas and
Dex shall work together to obtain rights and assurances reasonably acceptable
to Dex with respect to FAST and the mapping software by not later than the
second quarter of 2005.  In the event, by
the end of the second quarter of 2005, (i) the parties are not able to obtained
such rights and assurances with respect to FAST and the mapping software, or
(ii) with respect to the FAST software, Aptas is unable to procure substitute
software with such rights and assurances that is functionally equivalent to
FAST and reasonably acceptable to Dex, Dex shall have the right to terminate
this Agreement upon notice to Dex without payment of termination charges. 

 

6.             Change Control.  

 

6.1          The parties shall evaluate, schedule and
implement all Changes in accordance with Change controls procedures developed
by the parties and included in a policy and procedures manual.  Such Change control procedures will be subject
to Dex’s reasonable approval and will, at a minimum, include the requirements
specified in this Section 6. 

 

6.2          A party may request a Change by submitting a
request to the Program Management Committee that is substantially in the form
specified in Appendix 3 to this Work Order
(a “Change Request”).  

 

6.3          The Program Management Committee shall
evaluate all Change Requests, and Aptas shall schedule and implement approved
Changes, in accordance with the Change processes and procedures designated by
Dex.  All Changes must be approved in
writing by the Dex Program Manager, provided that the parties may agree in
advance in writing that certain Changes may be implemented without written
approval.  Aptas shall track all Change
Requests, provide impact and cost/benefit analyses, and perform such other
activities and functions as reasonably requested by Dex to determine the
feasibility and desirability of a Change Request.

 

6.4          If the Change constitutes a New Service,
Aptas shall provide a proposal and obtain approval for such Change in
accordance with Section 1.3 of
the Agreement, provided that Aptas shall use commercially reasonable efforts to
deliver a proposal within five (5) business days of Aptas’ receipt of the
Change Request.  

 

7.             Performance Standards.  

 

Aptas shall perform the
Services in a manner that meets the specified Performance Standards specified
or provided for in Attachment D (the “Performance Standards”).  Aptas recognizes that Dex is paying Aptas to
deliver the Services (including delivery of the DODS and other Deliverables) in
a manner conforming to such Performance Standards.  If Aptas fails to perform so

 

8

 

as to meet such Performance
Standards, then, in addition to other remedies available to Dex, Aptas shall
pay or credit to Dex the performance credits specified in Attachment
D (“Performance Credits”)
in recognition of the diminished value of the Services resulting from Aptas’
failure to meet the agreed upon level of performance, and not as a
penalty.  Under no circumstances shall
the imposition of Performance Credits be construed as Dex’s sole or exclusive
remedy for any failure to meet Performance Standards, however, if Dex recovers
monetary damages from Aptas as a result of Aptas’ failure to meet a Performance
Standard, Aptas shall be entitled to set-off against such damages any
Performance Credits paid for the failure giving rise to such recovery. 

 

8.             Managed Third Parties.    

 

With respect to third
parties identified in Section 11.8
below as “Managed Third Parties,” and any substitute(s) or replacement(s)
therefore (each a “Managed Third Party”),
Aptas shall perform the following activities with respect to the management and
administration of the contracts between Dex and such Managed Third Parties: 

 

•      manage the Managed Third Parties, including
monitoring operational day-to-day service delivery, monitoring performance,
escalating problems for resolution, and maintaining technical support
relationships;

 

•      as requested by Dex, work with Dex to manage
new and existing contractual relationships between Dex and Managed Third
Parties; and

 

•      oversee the Managed Third Parties’ delivery
of services and compliance with any performance standards contained in Dex’s
contract(s) with the Managed Third Parties.

 

9.             Required Consents.

 

Except to the extent Dex is
financially responsible for software or services specified in Section 11.8 below, Aptas shall be
financially and administratively responsible for obtaining all Required
Consents.  Dex will reasonably cooperate
with Aptas in obtaining the Required Consents.

 

10.          Dex Responsibilities.  

 

10.1        Content Strategy.  The
parties shall develop a comprehensive In-Region data aggregation strategy that
will include Content inclusion, tele-research, web crawling, self-serve,
computational and third party sources (the “Content
Collection Strategy”), together with other activities which may be
the subject of a separate work order (whether or not constituting New
Services).  The Content Collection
Strategy will (i) identify potential sources that support web site initiatives,
further performance of metrics, ROI analysis, integration plans, and
development of business rules for incorporation and usage and (ii) provide,
among other things and in all events, that (i) the use, nature, type, design,
modification, display, placement, and removal of all content is subject to Dex’s
sole approval, and (ii) Aptas will obtain Dex’s approval prior taking any
action that is inconsistent with the Content Collection Strategy.  Dex shall have primary responsibility for the
development, collection and aggregation of content, provided that Aptas will
support Dex as reasonably directed by Dex.

 

10.2        Listings.  Dex
shall aggregate listing information (business, residential, government, and 800
numbers) from multiple sources for In-Region, out-of-region and pocket
locations normalize listing addresses and provide such listings to Aptas.  Dex shall be responsible for the accuracy,
availability and completeness of listings information.  Dex and Aptas will

 

9

 

mutually agree upon an acceptable data interface
description and file transfer format for the listing information.

 

10.3        Ad Content.  Dex
shall procure, aggregate and deliver In-Region ad content for the Existing
Website and DODS, provided that Aptas shall provide content through the methods
described in Attachment A, in addition to
Ad Knowledge Services and other specifications of the Content Collection
Strategy. 

 

10.4        External Data Sources.  Dex
shall procure, aggregate, deliver and manage In-Region external data sources
used in connection with the Existing Website and DODS within the
specifications of the Content Collection Strategy.

 

10.5        Data Integration.  Dex
shall match and geo-code listing data, ad data and other content as specified
in the Content Collection Strategy.  The matching of data will be
performed according to the Dex Standards.  Aptas shall eliminate duplicate
data elements under the direction and approval of Dex.  Aptas shall
augment the geo-coding values in specific instances where correct map
location and display is affected. 
Augmentation will be achieved through an internal Aptas tool that will
allow for the insertion and storage of merchant data or Dex provided latitude/longitude. 

 

10.6        QA and Production Environments.  Dex
shall be financially and operationally responsible for maintaining the Dex QA
Environment and the Dex Production Environment, provided that Aptas shall
consult with Dex regarding capacity planning and performance optimization.  Within forty-five (45) days of the effective
date of this Work Order, the parties shall use commercially reasonable efforts
to agree upon a complete list of specifications for the Dex QA Environment and
the Dex Production Environment.  Upon
agreement of such specifications, (i) the parties shall amend Appendix One to
include such specifications and (ii) Aptas acknowledges that the Dex QA and
Production Environments will be adequate to test and host the environment and
otherwise permit Dex to receive the full benefit of the Services.  If the cost to Dex of acquiring and
implementing the Dex QA Environment and the Dex Production Environment will
exceed $2.1MM or the requirements therefor are not consistent with the overall
technical architecture adopted by Dex and the technical requirements specified
in Section 1.7.1 of Attachment B, Dex may terminate
this work order without payment of termination charges.

 

11.          Charges.  

 

11.1        Transition Fee.   On
the effective date of this Work Order, Aptas shall invoice Dex for a one-time 2004 transition services fee in
the amount of [***].

 

11.2        Monthly Service Charge.  The “Monthly Services Charge” each contract month is set forth
below, and is the charge to Dex for Aptas’ provision of the Services under this
Work Order and the Ad Knowledge Services.  Aptas shall invoice Dex by method
of Dex’s choice on a monthly basis for Monthly Services Charges.  The Monthly Services Charge (subject to any
OTQ Charge applicable pursuant to Section 11.3
below) shall fully compensate Aptas for providing the Services (including the
Ad Knowledge Services, but excluding other charges for New Services which may
be agreed upon by the parties from time to time after the effective date of
this Work Order), and there are no separate or additional charges for such
Services and Dex shall not pay any charges for such Services in addition to
those set forth in this Work Order.  For
the avoidance of doubt, the parties acknowledge that charges provided for in
this Work Order supersede entirely the charges provided in Schedule
C to the Agreement from and after the effective date of this
Agreement.

 

10

 

The Monthly Service Charge shall be as follows:

 

[***]

 

[***]

 

For purposes of the
foregoing, “Beta Launch” shall be the date that Dex Accepts the Beta.

 

11.3        OTQ Adjustment. Commencing with the second
invoice for the Monthly Service Charge delivered to Dex in accordance with Section 11.2, Aptas shall designate
therein the number of Organic Traffic Queries at the Existing Website, the Beta
DODS or the DODS, as applicable, for the previous month.  Subject to the applicable Annual Payment
Bound in Section 11.4, if the aggregate
number of OTQ’s for any such month is greater than the Upper Bound of OTQ’s
specified in the table below for the applicable calendar year, as may be
adjusted below (the “Upper Bound”),
Aptas shall include in such invoice a charge in an amount equal to eight cents
($0.08) multiplied by the number of OTQ’s in such month over the Upper Bound
(any such charge, an “OTQ Charge”).  Any OTQ Charge shall be payable with the
charges otherwise payable by Dex for such month.  If the number of OTQ’s for any month is below
the Upper Bound, Aptas shall make no adjustment to the portion of the Monthly
Service Charge invoiced for the then current month.

 

	
  Contract

  Year

  	
   

  	
  2005

  	
   

  	
  2006

  	
   

  	
  2007

  	
   

  	
  2008

  	
   

  	
  2009

  	
   

  	
  2010

  	
   

  
	
  Upper Bound

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  

 

Notwithstanding the
foregoing, the Upper Bound numbers set forth in the table above shall be
subject to adjustment as follows:

 

•      Promptly following the conclusion of the
second calendar month after the execution of this Work Order, the parties will
calculate the average OTQs to the Existing Website over the preceding four (4)
calendar months (the “Baseline OTQ”).  

 

•      If the Baseline OTQ is greater than [***],
all Upper Bounds in the table above shall be increased by the percentage by
which the Baseline OTQ exceeds [***].

 

•      If the Baseline OTQ is less than [***], all
Upper Bounds in the table above shall be decreased by the percentage by which
the Baseline OTQ is less than [***].

 

The calculation of Baseline
OTQ and all measurements of OTQ for any applicable period for purposes of this
Work Order shall be made using consistent site reporting and tracking metrics
and capability as selected by Dex in connection with the Existing Website, the
Beta DODS or the DODS, as applicable. 
The parties acknowledge and agree that as of the date of execution of
this Work Order, such metrics and capability are provided through Omniture.

 

In the event of any change
in the site reporting and tracking metrics and/or capability used by Dex in
connection with the Existing Website, the Beta DODS or the DODS, as applicable,
including the replacement of Omniture or the practices, methodologies or tools
of Omniture, the parties will make appropriate adjustment in the OTQ
calculation to assure continuity and consistency in the calculation and
reporting of OTQ’s for purposes of determining any applicable OTQ Charges.   

 

11

 

11.4        Annual Payment Bound.  If
the aggregate of Monthly Service Charges for any contract year, including any
OTQ Adjustment, to Dex under this Work Order equals the Annual Payment Bounds
specified for such year in the following table, the OTQ Charges for the
remainder of such contract year shall be reduced to [***] for every OTQ
achieved thereafter:

 

	
  Contract

  Year

  	
   

  	
  2005

  	
   

  	
  2006

  	
   

  	
  2007

  	
   

  	
  2008

  	
   

  	
  2009

  	
   

  	
  2010

  	
   

  
	
  Annual
  Payment Bounds

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  

 

11.5        Right to Withhold for Failure to
Deliver Deliverable.  Notwithstanding the provisions of Section 3.2 (Payment Terms) of the
Agreement and subject to Section 2.4
(Dex Performance Obligations and Savings Clause) of the Agreement, in the event
a Deliverable is scheduled for delivery in any month (including Development and
Implementation Milestones pursuant to Attachment B)
and Aptas fails to deliver such Deliverable by the end of such month, the
Monthly Service Charge payment for such month shall not be due until such
Deliverable is delivered.  Thus, for
example, if a Development and Implementation Milestone is designated for
delivery on March 1, 2005 but not completed until April 30, 2005, Dex’s
obligation to pay the Monthly Service Charge payment for March 2005 shall be
delayed until such Development and Implementation Milestone completion date. 

 

11.6        Partial Termination.  In
the event that Dex terminates the Agreement in part, the charges payable to
Aptas shall be equitably reduced to reflect such terminated Services.

 

11.7        Charges for New Services.   
For purposes of establishing charges for any New Services pursuant to Section 1.3 of the Agreement, the
rates set forth below shall be applicable, unless otherwise expressly agreed by
the parties.  After the first contract year, Aptas may
adjust the rates set forth below, provided that such adjustment will not exceed
the lesser of three percent (3%) or the annual change in the monthly index
published by the United States Department of Labor, Bureau of Labor Statistics,
Consumer Price Index for all Urban Consumers (CPI-U) Denver, Colorado – All
Items in effect at that time.

 

	
  Title/Level

  	
   

  	
  Description

  	
   

  	
  Current Personnel

  	
   

  	
  Rate

  
	
  Ontology Staff

  	
   

  	
   

  	
   

  	
   

  	
   

  	
  [***]

  
	
  Engineers
  / Ontology Managers / Marketing Managers

  	
   

  	
   

  	
   

  	
  Ferguson, Eger, Bottstein / Weiss / Seideman

  	
   

  	
  [***]

  
	
  Senior
  Engineering Managers / Engineering Architects / Senior Marketing Managers

  	
   

  	
   

  	
   

  	
  Dalton, TBD, Cecil / Telingator, Mosher, /
  Schwartz, Bauer

  	
   

  	
  [***]

  
	
  Senior
  Vice Presidents and

  C Level Executives

  	
   

  	
   

  	
   

  	
  Perry
  Evans, Jeanette McClennan, Susan Dalton

  	
   

  	
  [***]

  

  (no charge for management/administration)

  

 

12

 

11.8        Financial Responsibility Matrix.  The
following matrix sets forth the financial responsibility of the parties with
respect to certain software and services related to the Services and the
Existing Website and DODS:

 

Financial Responsibility: Third Party Software/Services

 

	
   

  	
   

  	
  Existing Website

  	
   

  	
  DODS

  	
   

  
	
  Description

  	
   

  	
  Responsibility

  	
   

  	
  Provider

  	
   

  	
  Responsibility

  	
   

  	
  Provider

  	
   

  
	
  Core Search Capability. Front-end
  search and browse functionality for data sets.

  	
   

  	
  Dex

  	
   

  	
  i411^

  	
   

  	
  Aptas

  	
   

  	
  FAST

  	
   

  
	
  Local Customization of Search Capability. Additional
  search logic layer customizing the Core Search Capability for IYP, local
  search, and paid advertising.

  	
   

  	
  Dex

  	
   

  	
  i411^

  	
   

  	
  Aptas

  	
   

  	
  Aptas

  	
   

  
	
  Mapping. Map,
  driving direction and location search functionality.

  	
   

  	
  Dex

  	
   

  	
  MapQuest #

  	
   

  	
  Aptas

  	
   

  	
  TBD*

  	
   

  
	
  Site Reporting and Metrics. [***] website metrics (e.g., commerce reports, access paths,
  segmentation tracking/reporting).

  	
   

  	
  Dex

  	
   

  	
  Omniture #

  	
   

  	
  Dex

  	
   

  	
  TBD*

  	
   

  
	
  Banner
  Ads.

  	
   

  	
  Dex

  	
   

  	
  Adjuggler***

  	
   

  	
  Dex

  	
   

  	
  Adjuggler***

  	
   

  
	
  Content Aggregation. Collection,
  aggregation, and delivery of data from multiple sources; conversion of data
  into logical format.

  	
   

  	
  Dex

  	
   

  	
  Qwest, InfoUSA

  	
   

  	
  Dex

  	
   

  	
  TBD***

  	
   

  
	
  Ad knowledge Services. Ad
  Data extraction.

  	
   

  	
  Aptas

  	
   

  	
  Aptas

  	
   

  	
  Aptas

  	
   

  	
  Aptas**

  	
   

  
	
  Project Management. Web
  accessible scheduling, status, reports, problems, etc.

  	
   

  	
  Dex

  	
   

  	
  TBD

  	
   

  	
  Dex

  	
   

  	
  TBD

  	
   

  
	
  Issue Tracking. Tracks
  project, maintenance and enhancement requests.

  	
   

  	
  Dex

  	
   

  	
  TBD

  	
   

  	
  Dex

  	
   

  	
  TBD

  	
   

  
	
  Testing
  and Site Performance Programs.

  	
   

  	
  Dex

  	
   

  	
  Mercury
  Suite including Topaz, Load Runner, Test Director, etc.)

  	
   

  	
  Dex

  	
   

  	
  TBD***

  	
   

  
	
  Maintaining
  and Purchasing Dex URLs.

  	
   

  	
  Dex

  	
   

  	
  TBD

  	
   

  	
  Dex

  	
   

  	
  TBD

  	
   

  
	
  Site Usage Research. Research
  tools used to assess the end user usage, satisfaction, interest, and behavior
  on the production site.

  	
   

  	
  Dex

  	
   

  	
  ForeSee Results, Burke, Magid***

  	
   

  	
  Dex

  	
   

  	
  ForeSee Results, Burke, Magid***

  	
   

  

 

13

 

	
   

  	
   

  	
  Existing Website

  	
   

  	
  DODS

  	
   

  
	
  Description

  	
   

  	
  Responsibility

  	
   

  	
  Provider

  	
   

  	
  Responsibility

  	
   

  	
  Provider

  	
   

  
	
  UI
  testing/ research and Site Usage research. Testing
  or research to identify or improve UI design and functionality.

  	
   

  	
  Aptas

  	
   

  	
  TBD

  	
   

  	
  Aptas

  	
   

  	
  TBD

  	
   

  
	
  Third
  Party Audit o Log Files.

  	
   

  	
  Dex

  	
   

  	
  I/PRO

  	
   

  	
  Dex

  	
   

  	
  I/PRO

  	
   

  
	
  External
  security audit expertise.

  	
   

  	
  Dex

  	
   

  	
  Applied
  Trust or TBD

  	
   

  	
  Dex

  	
   

  	
  Applied
  Trust or TBD

  	
   

  
	
  Oracle

  	
   

  	
  Dex

  	
   

  	
  Oracle #

  	
   

  	
  Dex

  	
   

  	
  Oracle #

  	
   

  
	
  Orion

  	
   

  	
  Dex

  	
   

  	
  Ironflare #

  	
   

  	
  Dex

  	
   

  	
  Ironflare #

  	
   

  
	
  Sitemesh

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  
	
  Clickstream

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  
	
  AOP Alliance

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  
	
  Spring

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  
	
  Hibernate

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  
	
  Struts

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  
	
  Jakarta Commons

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  
	
  Dom4j

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  
	
  Jdom

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  
	
  Tomcat

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  
	
  Postgres

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  
	
  Log4j

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  	
  Dex

  	
   

  	
  Open Source #

  	
   

  

Notes:

 

*Third party
will be proposed by Aptas, subject to Dex approval.

 

**Although a party to this Work Order, Aptas may
propose third party software/service provider for listed function, subject to
Dex approval.

 

***Dex may choose provider in its sole discretion.

 

^ -  Designates
Managed Third Party.

 

# - Designates Third Party Software for which Aptas
has operational (but not financial) responsibility.

 

Open source code is listed for informational purposes
only.  Aptas is responsible for obtaining
the require license rights to use the listed product, provided that Dex shall
reasonably assist Aptas in obtaining such rights.

 

12.          Software Currency.

 

Aptas shall maintain
reasonable currency for software for which it is financially or operationally
as designated in

Section 11.8. For purposes of this Section 12, “reasonable
currency” means that, unless otherwise directed by Dex, (i) Aptas
shall maintain software within one major release of the then current major
release, and (ii) Aptas shall install minor releases promptly or, if earlier,
as requested by Dex.

 

13.          Warranties. 

 

13.1        Aptas represents, warrants and covenants that
any Deliverable will perform in conformance with the Deliverables
Specifications and the applicable Documentation and will provide the functions
and features and operate in all material respects in the manner described
therein.

 

13.2        For the purposes of this Work Order, each
reference to “Materials” in Article 6
of the Agreement is amended to read “Deliverables.”

 

14

 

14.          Intellectual Property.    

 

14.1        Dex Owned Materials.  Dex
shall be the sole and exclusive owner of all Materials (i) owned by Dex prior
to the effective date of this Work Order, or (ii) conceived by Dex or developed
by or on behalf of Dex (other than by Aptas), including all enhancements and
Derivative Works of such materials (including those enhancements and Derivative
Works developed through the performance of the Services), including United
States and foreign intellectual property rights in such Materials
(collectively, “Dex Owned Materials”).  For the avoidance of doubt, Dex Owned
Materials do not include any Aptas Owned Materials.  Dex hereby grants Aptas a non-exclusive,
non-transferable, royalty-free right and license during the Term (and
thereafter during the performance of any Transition Services) to access, use,
execute, reproduce, display, perform, modify, distribute and create Derivative
Works of the Dex Owned Materials to the limited extent required and for the
express and limited purpose of providing the Services, including maintenance
and development activities associated with the Existing Website and the DODS.  THE DEX OWNED MATERIALS ARE PROVIDED TO APTAS
ON AN AS-IS, WHERE-IS BASIS AND DEX EXPRESSLY DISCLAIMS ANY REPRESENTATIONS OR
WARRANTIES, EXPRESS OR IMPLIED, AS TO SUCH MATERIALS, OR THE CONDITION OR
SUITABILITY OF SUCH MATERIALS FOR USE BY DEX, INCLUDING WARRANTIES OF
NON-INFRINGEMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

 

14.2        Aptas Owned Materials. 
Aptas shall be the sole and exclusive owner of all Materials owned by
Aptas prior to the effective date of this Work Order including all enhancements
and Derivative Works of such Materials, including United States and foreign
intellectual property rights in such Materials (“Aptas Owned
Materials”).  For the
avoidance of doubt, Aptas Owned Materials do not include any Dex Owned
Materials. As of the effective date of this Work Order, Aptas will use only the
following Aptas Owned Materials to provide the Services: Webb Interactive
product plans, Nextron product plans, Aptas product plans, the Pilot and Beta
product plans and the proprietary Aptas platform that will serve as the
foundation for the DODS.  Aptas hereby
grants Dex and its third party contractors a non-exclusive, non-transferable,
royalty-free right and license during the Term (and thereafter during the
performance of any Transition Services) to access, use, execute, reproduce,
display, perform, modify, publish and create Derivative Works of the Aptas
Owned Materials for the sole purpose of performing or receiving the full
benefit of the Services provided by Aptas, for Dex’s intended business purposes
related to the use and operation of the Existing Website and the DODS.

 

14.3        New Developments. 
Deliverables not otherwise constituting Dex Owned Materials, Aptas Owned
Materials, or any third party Materials (“New Developments”)
shall be jointly owned by Dex and Aptas including all United States and foreign
patent, copyright and other intellectual property rights in such
Deliverables.  To the extent of such
joint ownership by Dex, such New Developments shall be deemed to be works made
for hire (as that term is used in Section 101 of the United States Copyright
Act, 17 U.S.C. § 101, or in analogous provisions of other applicable
Laws).  Notwithstanding such joint
ownership, Aptas and Dex agree that:

 

•      Aptas shall not use any such jointly owned
New Developments for the benefit of, or distribute any such New Development to,
a Direct Dex Competitor, and 

 

•      Dex shall only use such New Developments for
Dex’s ordinary business purposes consistent with those contemplated under this
Work Order. 

 

15

 

Each party agrees to execute any documents and take
any other actions reasonably requested by the other party to effectuate the
intent and purposes of this Section 14.3.  ANY RIGHTS HEREUNDER GRANTED BY DEX, IS AND
SHALL BE ON AN AS-IS, WHERE-IS BASIS AND DEX EXPRESSLY DISCLAIMS ANY
REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, AS TO SUCH NEW DEVELOPMENTS,
OR THE CONDITION OR SUITABILITY OF SUCH NEW DEVELOPMENTS FOR PERMITTED USES BY
APTAS, INCLUDING WARRANTIES OF NON-INFRINGEMENT, MERCHANTABILITY OR FITNESS FOR
A PARTICULAR PURPOSE.   

 

14.4        Expiration and Termination Rights. With respect to Aptas Owned Materials that
are Deliverables, Aptas shall and hereby does grant to Dex a perpetual,
royalty-free (except as provided in Attachment C)
license to use such Materials upon and following any expiration or termination
for any reason of this Work Order, including the right for Dex, or Dex’s
designee, to use access, execute, reproduce, display, perform, modify, publish
and create Derivative Works of such Materials for Dex’s ordinary business
purposes consistent with those contemplated under this Work Order.  

 

14.5        Source Code and Documentation. 
Aptas shall, promptly as it is implemented or otherwise developed and/or
delivered by Aptas, place into escrow for the benefit of Dex via electronic
media the source code and Documentation (i.e., architectural diagrams,
functional specs, installation procedures and release notes) for all
Deliverables; provided, however, in the case of any Materials owned by Dex
(including by joint ownership), Aptas shall provide such source code and
Documentation to Dex’s Program Manager rather than placing such source code and
Documentation into escrow.  Such source
code and Documentation shall be sufficient to allow a reasonably knowledgeable,
experienced and appropriately trained systems programmer to maintain and
support the Deliverable.  Upon expiration
or termination of this Work Order, and subject to Section
14.2 above, Aptas shall
deliver to Dex the source code and Documentation for all Deliverables then in
use by Aptas or Dex in connection with this Work Order.  For the avoidance of doubt, (i) the use of
such source code and Documentation shall be consistent with the license grant
provided in Section 14.4 above, and (ii)
such source code and Documentation shall be subject to the restrictions against
disclosure contained in Section 7.4
of the Agreement and for such purposes jointly owned New Developments shall be
treated as Aptas’ Confidential Information.

 

14.6        No Accounting.  The
parties agree that there shall be no accounting required by or to the other
party in connection with the parties’ joint ownership of Materials provided for
in this Section 14.  

 

14.7        For the purposes of this Work Order, this Section 14 supercedes Section 5.1 and Section
5.2 of the Agreement in its entirety.  

 

15.          Dispute Resolution.

 

15.1        For the purposes of this Work Order, each
reference to “Dex Contract Manager” and “Aptas Contract Manager” in Section
11 of the Agreement is amended to read “Dex Account
Manager” and “Aptas Account Manger,”
respectively.

 

15.2        For the purposes of this Work Order, each
instance of “Dex’s Chief Information Officer and Chief
Operating Officer” in Section 11
of the Agreement is amended to read “Dex’s Vice President of
Internet.”

 

16

 

16.          Termination.

 

16.1        Termination for Convenience by
Dex.  Dex may terminate the Agreement in whole or
in part for convenience and without cause at any time by giving Aptas at least
120, 90, or sixty (60) days prior notice in 2005, 2006, or 2007, respectively,
designating the termination date.  If Dex
elects to terminate on this basis prior to December 31, 2007, Dex shall pay the
applicable termination for convenience charges (if any) specified in Attachment C to this Work
Order.     In accordance with Section 11.6 above, in the event
Dex terminates the Agreement in part, the charges (including any termination
for convenience charges) payable to Aptas shall be equitably reduced to reflect
such terminated Services.

 

16.2        Termination for Convenience By
Aptas.  For the avoidance of doubt, the parties
acknowledge that Aptas’ right to terminate for convenience pursuant to Section 4.2.2 of the Agreement is
limited to termination of the Ad Knowledge Services.   In the event Aptas shall terminate the
Agreement in part in accordance with this Section 16.2,
the charges payable to Aptas shall be equitably reduced to reflect such
terminated Services.

 

16.3        Termination for Cause by
Dex.  Romanette (iii) of Section 4.3
of the Agreement is amended to add the following thereto: “or fails to deliver
more than three (3) Deliverables by the specified delivery date therefore in
any six (6) month period,”.  Romanette
(v) of Section 4.3 of the Agreement is
amended to add the following thereto:  “or
within forty-five (45) days of written notice should such breach involve
delivery of a functional software Deliverable.” 

 

16.4        Restrictions on Providing
Services to Competitors.

 

Aptas shall not perform the
following services in the United States directly or indirectly for a Direct Dex
Competitor during the Term of this Work Order without Dex’s prior written
consent:  

 

•      Services equivalent both in nature and in
scope to the Services;

 

•      Internet-based search applications; 

 

•      Local relevance and navigation software
models; 

 

•      Internet advertising display and management
software applications; and 

 

o      Internet-based consumer search and shopping
software applications.

 

Upon notification by Dex of
the termination of this Agreement, the foregoing restrictions on Aptas’
performance of services shall expire.

 

17.          Liability Limitations.

 

Section 6.9
of the Agreement is amended to add the following thereto:

 

“; EXCEPT AND TO THE EXTENT OF (i) LOSSES OR DAMAGES OCCASIONED BY THE
FRAUD, WILLFUL MISCONDUCT, OR GROSS NEGLIGENCE OF A PARTY OR (ii) LOSSES OR
DAMAGES RESULTING FROM APTAS’ WRONGFUL TERMINATION OR ABANDONMENT OF THIS
AGREEMENT.

 

17

 

18.          Reports.  

 

Aptas shall provide to Dex
in the format reasonably requested by Dex (i) the reports described in the
table below at the frequencies specified, and (ii) any additional reports
reasonably requested by Dex on an ad hoc or periodic basis.

 

	
  Report

  	
   

  	
  Description

  	
   

  	
  Frequency

  	
   

  	
  Recipient

  	
   

  	
  Media

  	
   

  
	
  Problem
  Management Report

  	
   

  	
  Problem and
  request tracking

  	
   

  	
  Weekly

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Change
  Management

  	
   

  	
  List and
  description of scheduled changes for the next 60 days.

  Priority of changes. Initiator and approver of changes.

  Planned vs. emergency identifier.

  	
   

  	
  Weekly

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Problem Analysis (Root Cause)

  	
   

  	
  Details the results of each problem
  analysis performed by Aptas.

  Includes the nature of the incident and plans to prevent or avoid future
  incidents.

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  End User/Market Analysis Survey Results

  	
   

  	
  Summaries and findings of End User/ Market
  Analysis surveys.

  	
   

  	
  Monthly

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Security and Virus Incidents

  	
   

  	
  Report logical security violations to
  security administration. Document the nature of such incidents and the plan
  and status of such incidents.

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Project Status Report

  	
   

  	
  Report on the status of all open projects,
  including actuals vs. planned for schedule, cost, risk, and change of scope. 

  Report the status of each project to the requestor on a periodic basis as
  agree with the requester.

  	
   

  	
  Update real time.

  	
   

  	
   

  	
   

  	
  Web based.

  	
   

  
	
  Issues Management

  	
   

  	
  Status of major pending issues, Status of
  Improvement Action Plans, Report changes to the environment impacting costs
  or utilization.

  	
   

  	
  Update real time.

  	
   

  	
   

  	
   

  	
  Web based.

  	
   

  
	
  Performance Standards

  	
   

  	
  Comparison of actual results vs.
  Performance Standard requirements, with such other information as required in
  Attachment D.

  	
   

  	
  Monthly

  	
   

  	
   

  	
   

  	
   

  	
   

  

 

18

 

	
  Report

  	
   

  	
  Description

  	
   

  	
  Frequency

  	
   

  	
  Recipient

  	
   

  	
  Media

  	
   

  
	
  Service Management Report

  	
   

  	
  Summary of accomplishments, work in
  progress, planned work). Review of resource allocation for past year and
  progress as compared to road map (goals and objectives.)

  	
   

  	
  Monthly

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Operating Reports and Monitoring Metrics

  	
   

  	
  Data captured in the form of log files or
  in other forms for the purposes of generating operating reports or monitoring
  metrics shall be provided back to Dex through an agreed-upon interface for
  the purpose of collecting in the Dex Enterprise Information Warehouse Datamart.

  	
   

  	
  Daily

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Innovation Report

  	
   

  	
  Document Aptas innovations, competitor
  innovations, market innovations and changes in consumer and advertiser
  behavior and what innovations will be required in the future. A mechanism for
  executives to strategically look at innovation and drive product changes in
  order to remain [***].

  	
   

  	
  Monthly

  	
   

  	
  Executive Steering Committee

  	
   

  	
   

  	
   

  

 

19.          Benchmarking Reviews.

 

19.1        Dex Right to Benchmark.  From
time to time during the term of the Agreement, Dex may, at its expense and subject to this Section 19, engage the services of an
independent third party (a “Benchmarker”)
to compare the quality and aggregate costs over the projected Term of all or
any portion of the Services against the quality and cost of other service
providers (excluding for such comparison Amdocs, Inc.), performing similar
services to ensure that Dex is receiving from Aptas pricing and levels of
service that are competitive with market rates, prices and service levels,
given the nature, volume and type of Services provided by Aptas hereunder (“Benchmarking”).  

 

19.2        General Procedures. 
Aptas shall cooperate fully with Dex and the Benchmarker during such
effort and shall (i) provide the Benchmarker reasonable access to any
equipment, personnel or documents required for the conduct of the Benchmarking;
and (ii) provide any assistance required by the Benchmarker to conduct the
Benchmarking, without additional charge to Dex. 

 

19.3        Aptas Review; Adjustment of
Charges.  Dex shall provide Aptas with a copy of the
Benchmarker’s report and Aptas shall have ten (10) days to review such report
and contest the Benchmarker’s
findings.  If the parties are unable to
agree upon the validity of such

 

19

 

findings, the matter shall be resolved pursuant to
the dispute resolution procedures set forth in Section 11 of the
Agreement.  If the Benchmarker
finds that the charges provided for under the Agreement for all Services or any
service element are greater than the lowest thirty-three percent (33%) of the
prices charged by other similar information technology service providers to
Aptas for work of a similar nature, type or volume, (the “Benchmark Standard”), the parties shall
meet and negotiate in good faith as to reductions in the charges to eliminate
any unfavorable variance.  If the parties
are unable to agree upon such reductions, the charges shall be adjusted through
the application of the dispute resolution procedures (including arbitration, if
required) procedures in Section 11
of the Agreement.  Reductions in Aptas’
charges shall be implemented effective as of the date the Benchmarker’s report
was first provided to Aptas.

 

20.          Approvals.

 

Aptas acknowledges that, subject to the Dex authorization processes and
procedures, any agreement, approval, acceptance, consent, confirmation, notice
or similar action by Dex that is required under this Work Order must be given
in writing by the Dex Program Manager or his or her designee, provided the
parties may agree in writing that certain approvals or similar actions may be
given orally.  Without limiting the
foregoing, Aptas acknowledge that the authority of the Dex Program Manager
shall be subject to applicable Dex policies, relevant copies (or excerpts) of
which shall be provided to Aptas. 

 

21.          Construction and Interpretation.

 

Except as otherwise provided
herein (including with respect to capitalized terms defined herein as described
in the introductory paragraph of this Work Order), the terms of the Agreement
are applicable to this Work Order.

 

22.          [***]

 

IN WITNESS WHEREOF, the parties hereto have caused
this Work Order to be executed as of the date first set forth above. 

 

 

	
  Aptas, Inc.:

  	
  Dex Media, Inc.:

  
	
   

  	
   

  
	
  By:

  	
   

  	
   

  	
  By:

  	
   

  	
   

  
	
   

  	
   

  
	
  Date:

  	
   

  	
   

  	
  Date:

  	
   

  	
   

  

 

20

 

APPENDIX 1

 

DEX QA AND
PRODUCTION ENVIRONMENT SPECIFICATION

 

1.     Dex QA (Configuration X1) and
Production (Configuration X2) Environments: 

 

a.     The QA environment will be purchased and made
available to Aptas system administrators on March 1, 2005, 30 calendar days
prior to QA start date.  

 

b.     The QA environment will be made available to
the Aptas QA organization on April 1, 2005 for a period of 60 days for QA and
for an additional 30 days for User Acceptance phase of Beta deployment.  

 

c.     The QA environment will be made available to
the Aptas QA organization 75 days prior to DODS deployment, 60 days for QA and
15 days for Use Acceptance phase of DODS deployment. 

 

d.     The Production environment will be purchased
and made available to Aptas system administration on April 15, 2005, 75
calendar days prior to Beta deployment. 
The production environment will be made available to Aptas Systems
Engineers and Aptas QA Engineers for 60 days prior to Beta deployment for load
balancing, stress testing, load testing, and failover testing

 

	
  Function

  	
   

  	
  Logical
  Name

  	
   

  	
  Description

  	
   

  	
  Hardware

  	
   

  	
  CPUs

  	
   

  	
  Memory

  	
   

  	
  Disk

  	
   

  	
  OS

  
	
  Infrastructure

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  DNS1

  	
   

  	
  Domain Name
  Server

  	
   

  	
  Intel
  Based(32bit)

  	
   

  	
  1x(2.8GHz)

  	
   

  	
  1G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  DNS2

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  1x(2.8GHz)

  	
   

  	
  1G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Private
  Label

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  Web/Servlet1

  	
   

  	
  Web Server

  	
   

  	
  Intel
  Based(32bit)

  	
   

  	
  2x(3.06GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  Web/Servlet2

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  2x(3.06GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  Web/Servlet3

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  2x(3.06GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  Web/Servlet4

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  2x(3.06GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  Web/Servlet5

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  2x(3.06GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  Web/Servlet6

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  2x(3.06GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  J2/App1

  	
   

  	
  Java Application
  Server

  	
   

  	
  Intel
  Based(32bit)

  	
   

  	
  2x(3.06GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  J2/App2

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  2x(3.06GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  DB1

  	
   

  	
  Database Server

  	
   

  	
  Intel
  Based(32bit)

  	
   

  	
  4x(3.06GHz)

  	
   

  	
  8-12Gb

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  DB2

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  4x(3.06GHz)

  	
   

  	
  8-12Gb

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  FS1

  	
   

  	
  Image / Data File
  Server

  	
   

  	
  Intel
  Based(32bit)

  	
   

  	
  2x(2.8GHz)

  	
   

  	
  2-4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  FS1-Data

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  N/A

  	
   

  	
  N/A

  	
   

  	
  12 Slot Appliance
  (SATA or SCSI)

  	
   

  	
  N/A

  

 

1

 

	
  Function

  	
   

  	
  Logical
  Name

  	
   

  	
  Description

  	
   

  	
  Hardware

  	
   

  	
  CPUs

  	
   

  	
  Memory

  	
   

  	
  Disk

  	
   

  	
  OS

  
	
   

  	
   

  	
  Web-App-LB1

  	
   

  	
  Load Balancer

  	
   

  	
  Juniper, Cisco,
  Big IP

  	
   

  	
  Default

  	
   

  	
  Standard Config

  	
   

  	
  N/A

  	
   

  	
  Latest IOS

  
	
   

  	
   

  	
  Web-App-LB2

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  N/A

  	
   

  	
  Latest IOS

  
	
   

  	
   

  	
  DB-App-LB1

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  N/A

  	
   

  	
  Latest IOS

  
	
   

  	
   

  	
  DB-App-LB2

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  N/A

  	
   

  	
  Latest IOS

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Fast
  Search

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  SI1

  	
   

  	
  Search / Index
  Server

  	
   

  	
  Intel
  Based(32bit)

  	
   

  	
  2x(2.8GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  SI1-Data

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  N/A

  	
   

  	
  N/A

  	
   

  	
  12 Slot (SCSI,
  15K-RPM)

  	
   

  	
  N/A

  
	
   

  	
   

  	
  SI2

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  2x(2.8GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  SI2-Data

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  N/A

  	
   

  	
  N/A

  	
   

  	
  12 Slot (SCSI,
  15K-RPM)

  	
   

  	
  N/A

  
	
   

  	
   

  	
  SI3

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  2x(2.8GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  SI3-Data

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  N/A

  	
   

  	
  N/A

  	
   

  	
  12 Slot (SCSI,
  15K-RPM)

  	
   

  	
  N/A

  
	
   

  	
   

  	
  SI4

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  2x(2.8GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  SI4-Data

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  N/A

  	
   

  	
  N/A

  	
   

  	
  12 Slot (SCSI,
  15K-RPM)

  	
   

  	
  N/A

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  QR1

  	
   

  	
  Query Server

  	
   

  	
  Intel
  Based(32bit)

  	
   

  	
  2x(2.8GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
  QR2

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  2x(2.8GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  PR1

  	
   

  	
  Document
  Processor (Status Server + Content Distributor)

  	
   

  	
  Intel
  Based(32bit)

  	
   

  	
  2x(3.06GHz)

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  Admin1

  	
   

  	
  Fast Administration
  + logging

  	
   

  	
  Intel
  Based(32bit)

  	
   

  	
  1x(2.8GHz)

  	
   

  	
  1G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  RedHat ES, v.3

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  QR-LB1

  	
   

  	
  Load Balancer

  	
   

  	
  Cisco CSS (11500)

  	
   

  	
  Default

  	
   

  	
  Standard Config

  	
   

  	
  N/A

  	
   

  	
  Latest IOS

  
	
   

  	
   

  	
  QR-LB2

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  N/A

  	
   

  	
  Latest IOS

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  MAP

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  http or https connection
  to mapping provider or other agreed upon integration solution

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  

 

2

 

	
  Function

  	
   

  	
  Logical
  Name

  	
   

  	
  Description

  	
   

  	
  Hardware

  	
   

  	
  CPUs

  	
   

  	
  Memory

  	
   

  	
  Disk

  	
   

  	
  OS

  
	
  Address Resolution

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
  Requirements
  Currently Unknown

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Aptas
  Back Office Production

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  DODS_AD1

  	
   

  	
  Asset Delivery

  	
   

  	
  Intel (32bit)

  	
   

  	
  2x2.6GHz

  	
   

  	
  1-2G

  	
   

  	
  2x80G (SATA), 3x80G
  (SATA)

  	
   

  	
  Redhat ES, V.3

  
	
   

  	
   

  	
   

  	
   

  	
  “

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  DODS_AA1

  	
   

  	
  Asset Archive

  	
   

  	
  “

  	
   

  	
  2x2.6GHz

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  Redhat ES, V.3

  
	
   

  	
   

  	
  DODS_AAD1

  	
   

  	
  Asset Archive File
  Server

  	
   

  	
  “

  	
   

  	
  N/A

  	
   

  	
  N/A

  	
   

  	
  4x200G (SATA)

  	
   

  	
  Redhat ES, V.3

  
	
   

  	
   

  	
  DODS_AA2

  	
   

  	
  Asset Archive

  	
   

  	
  “

  	
   

  	
  2x2.6GHz

  	
   

  	
  4G

  	
   

  	
  2x80G (SATA)

  	
   

  	
  Redhat ES, V.3

  
	
   

  	
   

  	
  DODS_AAD2

  	
   

  	
  Asset Archive File
  Server

  	
   

  	
  “

  	
   

  	
  N/A

  	
   

  	
  N/A

  	
   

  	
  4x200G (SATA)

  	
   

  	
  Redhat ES, V.3

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
  Asset Processing

  	
   

  	
  “

  	
   

  	
  2x3.0GHz

  	
   

  	
  8G

  	
   

  	
  2x80G (SATA), 3x120G
  (SATA)

  	
   

  	
  Redhat ES, V.3

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  DODS_DB1

  	
   

  	
  Database Server

  	
   

  	
  “

  	
   

  	
  2-4x3.0GHz

  	
   

  	
  8-12G

  	
   

  	
  2x73G (SCSI,
  15K-RPM)2x146G (SCSI, 15K-RPM)

  	
   

  	
  Redhat ES/AS, V.3

  
	
   

  	
   

  	
  DODS_DB2

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  2-4x3.0GHz

  	
   

  	
  8-12G

  	
   

  	
  2x73G (SCSI,
  15K-RPM)2x146G (SCSI, 15K-RPM)

  	
   

  	
  Redhat ES/AS, V.3

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  DODS_JSRV1

  	
   

  	
  Java Server

  	
   

  	
  “

  	
   

  	
  2x3.0GHz

  	
   

  	
  2G

  	
   

  	
  2x36G (SCSI, 15K-RPM)

  	
   

  	
  Redhat ES, V.3

  
	
   

  	
   

  	
  DODS_JSRV2

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  “

  	
   

  	
  Redhat ES, V.3

  	
   

  	
   

  

 

3

 

APPENDIX 2

 

APTAS
WHITE PAPER, DECEMBER, 2004

 

“DESTINATION
SEARCH: A NEW PARADIGM

 

FOR THE
FUTURE OF LOCAL SEARCH”

 

Attached hereto and incorporated by reference is the Aptas white paper,
“Destination Search: A New Paradigm for the Future of Local Search.”

 

1

 

	
  

  	
   

  	
  Aptas

  

 

Destination Search:

 

A New Paradigm for the Future of Local Search

 

Executive Summary

 

Local search is currently one
of the hottest topics in the search and local media communities. Aptas’ unique
point of view redefines the spare as a new category of Internet destination
site businesses. We have coined the term “Destination Search” as an intentional
hybrid of search and destination site experiences, reflecting our belief that
local search can evolve as a content-rich destination site business.

 

Search functionality is
critical to the success of Destination Search, just as it is in most
commerce-oriented destination sites. Yet as with many internet commerce
categories such as travel and career search is just one element in the overall
consumer and advertiser experience. By presenting the consumer with a rich
browsing, comparison and interaction experience for local shopping, we believe
we can better serve the consumer. Advertisers will likewise benefit from more
qualified leads and advanced marketing opportunities. The dynamics will be driven by a holistic view of the consumer
experience that is far more complex and powerful than the anonymous query
matching functionality of today’s search engines.

 

This white paper presents an
introduction to the concepts underlying our vision of Destination Search, the
elements of success, and the business dynamics of this strategy, It is intended
as a primer to stimulate discussion and dialog within the industry, on a topic
critical to the future evolution of the local media industry.

 

	
  Aptas, Inc, Proprietary Information

  	
   

  	
  Reproduction Prohibited
  Without Permission

  

 

2

 

Table of Contents

 

	
   

  	
  page

  
	
   

  	
   

  
	
  The Power
  of Search Meets a New Challenge, the Local Consumer

  	
  1

  
	
   

  	
   

  
	
  From Entry Search to Local Search

  	
  1

  
	
   

  	
   

  
	
  Destination
  Search: the Solution for Local Search

  	
  4

  
	
   

  	
   

  
	
  Know the Destination Search Customer

  	
  4

  
	
   

  	
   

  
	
  Why Aptas’ Destination
  Search Will Succeed

  	
  5

  
	
   

  	
   

  
	
  The
  Business Impact

  	
  10

  
	
   

  	
   

  
	
  The Business Model

  	
  11

  
	
   

  	
   

  
	
  The Timing Challenge

  	
  11

  
	
   

  	
   

  
	
  Conclusion

  	
  11

  
	
   

  	
   

  
	
  Contact
  Information

  	
  12

  
	
   

  	
   

  
	
  End Notes

  	
  12

  

 

3

 

The Power of
Search Meets a New Challenge, the
Local Consumer

 

Aptas conducted a yearlong
multi-phase consumer research program to better understand the online search
habits of consumers as they relate to finding information on local
businesses.(1)  We found an eagerness
among consumers to tap the power
of online search engines, and use that power to find relevant, useful and
comparative content on local, neighborhood retailers. Most importantly, we
found that consumers sought to do this through
a familiar destination site experience.

 

From Entry Search to Local Search

 

Entry search, the popular and
common way to search Internet content, has proven to be an exceptional way to
explore a vast array of online information. But when it comes to a different
kind of search experience, one that is less hit-or-miss and more focused on
finding specific information about local neighborhood businesses, the consumer
is underservcd. Through our research, we found that consumers were eager for a
new type of local search experience that complements their wider entry search
habits. We honed these observations into specific local search requirements for
content, relevance, presentation and surprisingly, shopping application
functionality. By attaching a set of proprietary content filtering and
aggregation tools to the Web’s most powerful search platform, we evolved local
search into a useful and intuitive consumer site experience. The success we
have had with consumer test groups has led us to believe this will open a whole
new way of searching locally.

 

 

But first, a bit (if
background:

 

•                  The traditional view of
search is a simple and efficient process of exploring the tremendous and quirky
base of published information across the Internet.

 

Consumers
employ this tried and true method of finding content billions of times daily.
When consumers click on links and are not able to find the information they’re
looking for, they simply

 

1

 

return
to the results page and try again. But search is still young and evolving.
Today, entry-search engines do a stellar job in harnessing and indexing this
vast quantity of content and providing highly productive pointers to those
sources of content. But tomorrow’s consumer search needs may be quite
different. Matching a set of query terms to a set of linked pages works best
for consumers where they have no known or
trusted source,

 

•                  While Search has dominated
the online business sector’s attention over the last two years, specialized
destination sites have continued to attract and own an enormous and growing
share of consumer attention, particularly as they relate to commerce activity.

 

More
and more consumers have become persuaded that it makes sense to move beyond
their search portal habits and establish habitual interactions with key
destination sites. Examples abound in the Web’s most lucrative and valuable
commerce and information publishing segments - travel, jobs, auctions, sports,
weather, books, electronics, as well as many
specialized verticals. Observe the substantial success achieved by
well-developed and branded destination sites such as Travelocity, Monster, eBay,
Amazon and Weather.com. By providing deeper experiences and functionality for
specific purposes, these businesses all enjoy vital relationship with online
consumers. But what about the local small businesses that still own
considerable consumers’ dollars?

 

•                  Using the Web to find local
businesses makes a lot of sense.

 

Ideally,
once you find a local business, you should be able to interact with it to the
full capacity of the Internet. However, the web’s hodgepodge of poorly
attributed small business content presents an ineffective foundation to support
the consumer’s search, research and comparison-shopping requirements. As
consumers demand more from their search experience, new and creative approaches
to search are emerging that satisfy a more focused approach to finding
information. Consumers want the ability to access this treasure-trove of Web
information, browse catalogues, book appointments, ask questions, make lists,
get a map of the location or even purchase online.

 

•                  Aptas has determined that local
search can – and should – emerge as the next
big and important destination site segment of the Internet.

 

Search
is a critical component of the experience provided on large consumer sites.
However, the real value emerges from the aggregation and organizing of this
rich and comprehensive array of content, and by placing content into
personalized and effective applications that address the true

 

2

 

needs
of customers. Consumers have already demonstrated how they are forming category
brand usage patterns and applying search in ways unique to that category.

 

The
maturation of the travel category is the perfect example of how a customer’s
decision-making and purchasing process, is influenced by the intertwining of
search functionality and travel content. Consumers rarely think of the
experience on a travel site as a “search” but rather as “travel planning.” Yet
their interaction with the site is dominated by search. A consumer is less
likely to turn to one of the large online search engines for travel planning
because they have become accustomed to the experience on a travel site.(2)

 

This
same value proposition can be applied to the local search experience. We know
that online product research is already an establish consumer habit and
pattern. Couple this with consumers’ growing habitual use of search, we can see
how this comparison-shopping mentality is driving online clicks to offline
bricks: online product research by consumers this past year was responsible for
driving $180.7 billion in offline spending.(3) In fact, Internet-influenced
offline spending is now growing faster than direct online spending;
Internet-influenced offline sales grew 31% last year and direct online sales
grew 14%, while total US retail spending grew only 5% during a comparable
period.(4) All this points to a substantial opportunity in creating a new
user-centric search experience for driving customers to local, neighborhood
businesses.

 

 

3

 

Destination Search: the Solution for Local Search

 

We coined the term
“Destination Search” to recognize the need for local search to evolve through
advances in both Search and destination site features. While there are unique
challenges in the localization of search technology, the local search
opportunity more naturally evolves into a destination site Internet business.
The implications of this evolution are substantial, particularly for
traditional media publishers as they define their strategic positioning and
investment focus.

 

 

Know the Destination Search Customer

 

Local search is a natural fit
for a destination experience. Consumers have long proven their desire to do
side-by-side comparisons of business information; but for the neighborhood
small business community, the Internet has yet to build anything resembling a
content aggregation and ranking framework. Destination sites aggregate and tag
a rich base of comparative commercial content covering a large base of
businesses or products. Employing specialized ontologies and search tools,
these sites present the consumer with both a list of matching businesses and detailed comparative information from which the consumer
can browse, compare, select, interact, and possibly complete the transaction.

 

Here are a few fundamentals
that consumers demand for a successful local search experience:

 

•                  Provide detailed comparative
information.

 

Allow
customers to see side-by-side comparison of like or similar search results so
that they control the decision process.

 

4

 

•                  Let customers mimic the
shopping experience within their search experience.

 

When
searching, customers want the same familiar experiences of browsing, selecting
and saving, comparing, and sharing content they are used to on retail
destination sites. They are familiar and comfortable with the notion of a
shopping cart that allow them to select, store, review and save items for an
eventual transaction. This allows customers to better control their search
experience.

 

•                  Present “informed links” for
more detailed business information.

 

Comparative
information, cross- and up-sell links, references and opinion information are
but a few of the content types that can help round out the experience and drive
customer transaction.

 

•                  Provide customers with
decision support.

 

Customers
welcome help in focusing their search method. Allowing them to research,
compare, save, store and seek opinion on search results creates a more useful
search experience.

 

•                  Integrate perishable and
timely information like coupons, promotions, etc.

 

When
served up similar results, it may be the immediate or timely promotion that
cements the offline transaction.

 

Why Aptas’ Destination Search Will Succeed

 

What key features and functions
combine to create the kind of experience that convinces consumers to abandon
the randomness of search box queries for a predictable and
organized destination search experience? At a certain point consumers who use a
full-function Destination Search site will make a mental note to start using
that site regularly.

 

One of the most encouraging
aspects of our consumer research was the finding that consumers see a
Destination Search site as a complement to the large, branded global search
sites such as Google and Yahoo Search(5) In fact, consumers continued to
reinforce their belief that search sites are there to help them find these new
sites that better fulfilled their needs. Once found, the need and desire to
return to search engines for similar queries disappears.

 

Let’s look at the key
features that will draw businesses to this strategy and customers to this new
Internet segment:

 

•                  Destination Search promotes
contact with local small businesses.

 

Consumers
will always need to connect with small businesses to fully complete the
majority of

 

5

 

their
local shopping needs. It is simply not practical to expect the Internet to
successfully capture comprehensive content on a sufficient number of this
sector to negate the need for live interaction between the consumer and small
businesses. Our Destination Search is built with this practical viewpoint. It
provides tools that encourage and facilitate contact, and assist the consumer
in narrowing their choices and planning their errands. Destination Search
employs integrated Internet-based communications tools to facilitate these
natural needs for information sharing, inquiry and exchange.

 

•                  Destination Search uses its
ontology as the blueprint for converting disparate, unstructured sources into a
single, integrated whole.

 

The
ontology models the entire local business “ecosystem,” enabling a richer and
deeper understanding of the dynamics and of the neighborhood market. Our search
functionality then serves as a uniform platform, allowing content to be moved,
mixed and merged in any number of ways.

 

Defining your local search “ecosystem” is the key to high
consumer satisfaction

 

 

6

 

•                  Destination Search bridges the content gap.

 

Perhaps the biggest challenge facing local search is the lack of
comprehensive content that gives consumers a predictable and valuable shopping
experience. To tackle this issue, we have developed a proprietary Directory
Knowledge Base (DKB) by bringing together the disciplines of ontology, software
engineering, and consumer marketing and focusing exclusively on content
conversion, aggregation, crawling and relevance coding for Local Search.

 

 

We created our DKB using the following underlying principles:

 

•                  Yellow
Page advertising content, properly structured and organized, forms an
excellent digital source of foundation content.

 

•                  Yellow
Page content from print ads is not enough. Practical and useful tools that
assist consumers when they are qualifying, comparing and ranking their shopping
choices must supplement this content.

 

•                  Specialized
and category-tuned web content crawling provides the foundation for smart
integration of web-based information in two forms: (1) aggregation of
additional reference content, and (2) smart
links that point consumers to specific web-based information, commonly
considered key to the selection process.

 

7

 

 

We have applied the sciences of ontology and software engineering to form a
well-structured content model supported by advanced inference tools and data
model management.

 

We combined this structure with consumer marketing aptitude to make
informed category-specific judgments that define and prioritize the content in
ways that make sense to consumers, and in ways that richly enhance the
knowledge model for related content navigation and cross-marketing. The result
is well-structured content that is designed explicitly for keyword and filtered search.

 

•      Destination Search
offers
personalization features.

 

Personalization is central to the value proposition of Destination
Search. It is absolutely critical to encourage a growing relationship between
the consumer and the Destination Search site. Aptas has developed a personalized
application sub-system that combines a flexible personal list management tool
with a new interactive mapping engine. What we have defined as our Local Life
Management tools also contribute to that fundamental pull of consumers into
habitual usage, word-of-mouth branding and traffic development. This provides
the foundation for improving the efficiency and value of the site, while also
providing strong incentive not to switch to other Search and Destination Sites.

 

8

 

•                  Destination Search brings
Aptas’ relevance model to the local search context.

 

If Amazon, Orbitz or Monster based their consumer experience solely on
the success of matching 2.5 keywords to the right choices, their success would
be a small fraction of what it is
today. Instead, destination businesses develop relevance models from the real
world context of providing consumers with the interactive experience that
supports their shopping needs. This approach centers the relevance model more
holistically on effective search, browsing and comparison of information.

 

Relevance takes on a broader meaning in Destination Search, empowering
consumers to take control and gain real value from their specific situations.
Our relevance model expands beyond simple index-based word matching to include
the ability to;

 

•                  Decide
what content to present in response to a query

•                  Establish
what tools to give consumers in order to sort, filter and refine that content

•                  Decide
what contextual assistance to give consumers to help clarify and extend their

experience toward an actionable commerce event.

 

We built our Destination Search engine on top of one of the world’s most
proven and capable search engines from FAST Search and Transfer, Inc. Our proprietary relevance model combines
the knowledge built into the DKB, and it drives a multi-faceted interactive
experience that gives the user the power to sort, browse and refine a rich base of well-structured
information.

 

•                  Destination Search provides a well-organized shopping
experience.

 

Destination sites present well-organized and comprehensive content
coupled with interfaces that take a consumer from initial search and browsing
to detailed shopping tools, research and community interaction. Most
large-scale destination sites also place emphasis on providing value through
personalized consumer experiences with the benefits of maintaining saved
information that encourages the consumer to return. Our Destination Search
capabilities mirror these experiences.

 

•                  Destination Search expands
the shopping cart metaphor.

 

Consumers are intuitively comfortable with destination site experiences
that operate with two phases – a “search and compare” phase and a “shopping
cart” phase. We have employed this metaphor to introduce an enhanced shopping
experience that allows the customer to productively perform detailed
comparison on a narrowed set of results, save results for multi-session review
and action, share information with friends and family, and interact with a
targeted set of

 

9

 

businesses. This approach further allows the consumer a larger set of
information tools and aids, without being overwhelmed when the inquiry is
simple and straightforward.

 

E-commerce transactions are rarely the outcome of local shopping, so the
“shopping cart” tools in Destination Search center on supporting extended
review, sharing and interaction, together with actionable errand-oriented
output tools.

 

The Business Impact

 

Local
media publishers need to treat online business as a publishing opportunity
first and foremost. There is a battle just beginning for the attention and
habitual behavior of online consumers in local shopping. The rewards of success
in building branded, organic traffic to a publisher’s Destination Search site
is tremendous. The cost of sub-par performance is equally large in loss of
fundamental control and in operating margin erosion.

 

Although
search portals are the “work horses” of global reach, Destination Search sites
are already showing efficiencies in maximizing reach to target audiences.
Search portals build broad, unqualified reach: destination search sites build
effective, qualified reach.(6) Destination search audience build rates may not
have the statistical jump associated with large search sites, but habitual use
shows that repeat visits build slower but equivalent reach.(7) This
provides the right foundation for the local media publishers who take advantage
of their long-standing relationships with advertisers. It also provides
protection for the publisher from channel bypass in traffic sales relationships
with search portals.

 

 

10

 

The Business Model

 

Our
Destination Search platform does not force one particular ad model. The
value of the Destination Search intrinsically drives a successful and rich
advertising opportunity. Its fundamental support of highly targeted and
specific shopping events will produce far more qualified lead-generation
opportunities for advertisers.

 

The
Destination Search platform is designed to be integrated with any and all
advertising rules and payment engines that a publisher wishes to implement. The
platform contains rich tools and services that leverage ad content into search,
and several ad presentation packages that can be applied with PFP, PPC or
per-call type applications.

 

The Timing Challenge

 

It
is increasingly clear that the attention of primary search portals is centered
on continually improving their matching functionality and evolving their value
proposition to the consumer. This reflecting two core facts: (i) the local
search user experience is ineffective today, and (2) the stakes are very
large for incumbent local media publishers.

 

While
the challenges are significant, the real risk to the publisher is that it will
get to market so late that the costs of consumer education and brand building
are onerous. Late entries will have to contend with consumers who have found
solutions that are either significantly better than today’s hit-or-miss
experience or “good enough” for most queries. “Me too” products, introduced
late in the cycle, will not succeed.

 

Conclusion

 

Consumers
are eager to tap the power of online search engines in order to find relevant,
useful and comparative content on local, neighborhood retailers. The local
search opportunity provides a natural fit for a destination site Internet
business. Aggressive attention to the deployment of powerful Destination Search
sites targeting the local market will lead to substantial organic traffic and
revenue growth, advertising value and differentiation, and long-term competitive
success. But market timing is crucial as the building blocks are in place for
rapidly implementing next-generation approaches to IYP that carve out a meaningful
and defensible next-generation local media business.

 

11

 

Contact Information

 

For
more information visit our web site www.aptas.com or contact:

 

	
  John
  Batten

  	
   

  	
  Yosh
  Sagie

  
	
   

  	
   

  	
   

  
	
  EVP-Sales

  	
   

  	
  Business
  Development - Europe

  
	
   

  	
   

  	
   

  
	
  303.506.9900

  	
   

  	
  972.9.774.9562

  
	
   

  	
   

  	
   

  
	
  jbattern@aptas.com

  	
   

  	
  ysagie@aptas.com

  

 

End Notes

 

1.               Aptas
proprietary, qualitative field study on consumer search habits and patterns of
usage: in-home behavioral study with urban, suburban and rural families. Phase
One: Chicago, April, 2004; Phase 2: Denver, June, 2004; Phase Three: Denver,
September, 2004.

 

2.               Travelocity and Expedia Rated Most Valuable Brands in Online
Travel Market According to ACNielsen. ACNielsen International Research and Nielsen//NetRatings, February,
2004,

 

3.               The American Interactive Consumer Survey
conducted by Dieringer Research Group, 2004.

 

4.               Online Info Spurs Offline
Spending, Research Brief, Dieringer Research Group,
Center for Media Research, October 20, 2004.

 

5.               Aptas
proprietary, qualitative field study on consumer search habits and patterns of
usage: in-home behavioral study with urban, suburban and rural families. Phase
One: Chicago, April, 2004; Phase 2: Denver, June, 2004; Phase Three: Denver,
September, 2004.

 

6.               From
Double Click’s Internet Audience Dynamics by Lynn Bolger and Marie Pauline E.
Morn, September, 2004.

 

7.               From
Double Click’s Internet Audience Dynamics by
Lynn Bolger and Marie Pauline E. Morn, September, 2004.

 

12

 

APPENDIX 3

 

CHANGE REQUEST FORM

 

	
  Date:

  	
   

  	
  Change
  Request Number:

  
	
   

  	
   

  	
   

  
	
  Originator:

  	
   

  	
  Page
  1 of 

  
	
   

  	
   

  	
   

  
	
  Contractor:

  	
   

  	
  Agreement
  Date:

  
				

 

Statement
of Work/Work Order:  (Name of SOW/Work
Order and date)

 

Description
of Change:

(The
description must identify all Sections of the Agreement, SOW/Work Order,
Schedules, and Attachments affected by this Change and describe the
modifications for each. Use additional pages as needed)

 

Cost/Price
Impact:

(Identify
all cost/price changes to the Services)

 

Schedule
Impact:

(Identify
all schedule changes for any event/Deliverable in the Project Schedule)

 

Performance
Standards Impact:

(Identify
(i) all impacts to existing Performance Standards and (ii) new Performance
Standards, Performance Credits)

 

Development
and Implementation Milestones:

(List
as applicable)

 

Change
Management

(List
the Dex and Aptas Project Mangers that are operationally responsible for the
Change)

 

Implementation
Date:

 

All
other terms and conditions of the Statement of Work/Work Order and Professional
Services and License Agreement shall remain unchanged and in full force and
effect. Upon final execution, this Change Request Form shall amend the
referenced Sections of the Agreement, Work Order or Statement of Work and
become an Attachment to the above identified Work Order or Statement of Work
for all Changes noted above.

 

The
above requested Change (does/does
not) impact Dex Media’s cost, schedule, or terms and conditions,
and (does/does not)
increase Dex Media’s cost (i.e., constitute New Services) under the Agreement. The
approval signature of the Dex Program Manger below is the final authorizing
signature required.

 

	
  Aptas, Inc.:

  	
  Dex Media, Inc.:

  
	
   

  	
   

  
	
  By:

  	
   

  	
   

  	
  By

  	
   

  	
   

  
	
  Program
  Manager

  	
    Program
  Manager

  
	
   

  	
   

  
	
  Date:

  	
   

  	
   

  	
  Date: 

  	
   

  	
   

  

 

1

 

APPENDIX 4

 

LETTER OF INTENT
RESPECTING WARRANTS

 

December 19, 2004

 

Mr. Simon Greenman,

Vice President, Internet Services

Dex Media Inc.

 

Dear Simon,

 

This letter is to verify Aptas’ offer to Dex Media of a warrant to
purchase equity securities of Aptas in exchange for a commitment from Dex Media
to continue to grow our strategic partnership and move forward with the
Destination Search private label commercial agreement. Summarized below are the
terms that, while subject to definitive documentation and formal approval by
Aptas’ Board of Directors are generally representative of a position that is
acceptable to Aptas.

 

•                  The number of
warrant shares will be equal to 5.0% of the number of shares issued and
outstanding as of December 1, 2004, calculated on a fully diluted basis,
excluding all employee, board member and related consultant stock options.

 

•                  The shares Dex
Media will receive upon exercise of the warrant will be Series B Preferred
Stock or a similar Aptas equity security with rights preferences and privileges
equal to those afforded to current holders of Series B Preferred Stock,
including, but not limited to, the rights against anti-dilution.

 

•                  The exercise
price for each warrant share will be $1.00.

 

•                  The warrant will
be subject to the following vesting schedule:

 

•                  80% of the
warrant shares will vest and become exercisable 60-days following the execution
of Work Order Number 2 to the Professional Services and License Agreement,
provided that i) the Work Order Number 2 has not been terminated by Dex Media
and ii) Aptas and Dex have completed a public press announcement of the
Destination Search business agreement.

 

•                  20% of the
warrant shares will vest and become exercisable upon Aptas receiving from Dex
Media annual payments in excess of $3.0M in a twelve-month period.

 

Aptas will work expediently to ensure that the warrant document is
prepared and formally approved in the coming weeks.

 

Sincerely,

 

 

Perry Evans

CEO, Aptas, Inc.

 

1

[***] CERTAIN CONFIDENTIAL INFORMATION CONTAINED IN THIS DOCUMENT,
MARKED BY BRACKETS, HAS BEEN OMITTED AND FILED SEPARATELY WITH THE SECURITIES
AND EXCHANGE COMMISSION PURSUANT TO RULE 406 OF THE SECURITIES ACT OF 1933, AS
AMENDED.

 

Execution Copy

 

Dex
— Aptas

 

 

Work
Order Number Two

 

Attachment
A

 

 

Maintenance
and

 

Enhancement
Services

 

Dex Proprietary Information

Work Order No.2, Attachment A

 

 

 

TABLE OF
CONTENTS

 

	
  1.

  	
  OVERVIEW

  	
  2

  
	
  2.

  	
  MAINTENANCE
  SERVICES

  	
  2

  
	
  2.1

  	
  Problem Correction

  	
  2

  
	
  2.2

  	
  Preventative Maintenance

  	
  4

  
	
  2.3

  	
  System Interfaces

  	
  4

  
	
  2.4

  	
  End User Assistance

  	
  5

  
	
  3.

  	
  DISASTER
  RECOVERY

  	
  5

  
	
  4.

  	
  ENHANCEMENT
  SERVICES

  	
  5

  
	
  4.1

  	
  Interface Development and
  Design

  	
  5

  
	
  4.2

  	
  Content Enhancements and
  Management

  	
  8

  
	
  4.3

  	
  Search Capabilities

  	
  9

  
	
  4.4

  	
  Reporting and Metrics

  	
  10

  
	
  4.5

  	
  Other Enhancement Services

  	
  10

  
	
  4.6

  	
  Continuous Improvement

  	
  11

  
	
  5.

  	
  ACCEPTANCE
  TESTING

  	
  12

  
	
  6.

  	
  GOVERNANCE

  	
  12

  
	
  6.1

  	
  Account Managers

  	
  12

  
	
  6.2

  	
  Program Managers

  	
  12

  
	
  6.3

  	
  Project Managers

  	
  13

  
	
  6.4

  	
  Program Management Committee

  	
  14

  
	
  6.5

  	
  Executive Steering Committee

  	
  14

  
	
  6.6

  	
  Project Management and Issues
  Tracking

  	
  14

  

 

i

 

WORK
ORDER NUMBER TWO

 

ATTACHMENT
A

 

MAINTENANCE
AND ENHANCEMENT SERVICES

 

This is Attachment A to Work Order Number
Two (the “Work Order”) to the Professional Services and License Agreement,
dated June 27, 2003 (the “Agreement”)
by and between Dex and Aptas (the “Agreement”).  Capitalized terms not otherwise defined in
this Attachment shall have the meanings given them or provided for in the Work
Order.

 

1.             OVERVIEW

 

This Attachment provides
for the maintenance, enhancement, continuous delivery of a [***] internet
yellow pages/Local Search web site, and other associated services of the
Existing Website and the DexOnline Destination Search website.

 

2.             MAINTENANCE
SERVICES

 

Aptas shall perform the
following maintenance services and such other maintenance services that were
performed by Dex (or by a third party for the benefit of Dex) prior to the
effective date of this Work Order for the Existing Website and DODS:

 

2.1          Problem
Correction

 

2.1.1    Resolve
all problems in accordance with the Severity Levels and resolution timeframes
established below for software, equipment, processes and systems that are (i)
used by Aptas to provide the Services or (ii) necessary for the operation of
the Existing Website or DODS.   For the
purpose of this Section 2.1,
“Resolve” means the restoration of the
software, equipment or systems so that it performs in material conformance with
its associated Documentation, Specifications or Project Plan.  The Dex Program Manager, or his or her
designee, shall designate the Severity Level of any problem; provided that
Aptas may dispute such designation and refer the issue to the Program
Management Committee for immediate consideration.  Notwithstanding the foregoing, (i) Aptas
shall continue working on the problem at the Severity Level designated by Dex
until the designation issue is resolved by the Program Management Committee or
otherwise through dispute resolution under Section 11
of the Agreement and (ii) Dex may designate a reasonable number of problems
during each calendar month as a higher Severity Level notwithstanding the
actual impact of the problem.

 

2.1.2    With
respect to Resolving problems that require Dex or third party assistance,
coordinate Resolution of such problems by performing the following:

 

(a)         Identifying
problems;

 

(b)         Notifying
the appropriate Dex or third party personnel;

 

(c)          Coordinating
the Resolution of problems pursuant to existing Dex maintenance agreements and
arrangements;

 

(d)         Testing the
corrections;

 

(e)          Scheduling
the installation of the corrections into production following the Change
Control procedures; and

 

 

(f)          Coordinating
or performing proper implementation in accordance with the Change Control
procedures and Dex Standards.

 

2.1.3    Report
problems in accordance with the Dex Standards.

 

	
  Severity

  	
   

  	
  Definition

  
	
  Level 1

  	
   

  	
  Critical Business
  Impact

   

  •        Production
  software, equipment or systems are completely unavailable or is inoperable.

   

  •        Sensitive,
  illegal, infringing or suppressed Content extracted to Existing Website or
  DODS inadvertently.

   

  •        Production
  software, equipment or systems are affected such that critical business
  processes are completely unavailable or inoperable.

   

  •        End Users
  cannot successfully complete a search in the Production environment.

   

  •        Within the
  last three (3) business days of the month, the system functions, but business
  processes and multiple users are impacted such that month-end reporting
  cannot be completed.

   

  •        Security
  breach (computer virus).

   

  •        Potential
  loss of significant revenue due to system complications.

  
	
   

  	
   

  	
   

  
	
  Level 2

  	
   

  	
  Significant Business
  Impact

   

  •        The
  software, equipment and systems functions, but business processes or multiple
  users dispersed across multiple sites are impacted.

   

  •        The site
  functions, but most users are experiencing a reduction in performance

   

  •        Business
  is impacted, but workarounds exist that are sufficient for end-users to
  perform all functions of the site. 
  Impact is restricted to Dex or Aptas user access only (does not impact
  outside Internet users), such as mining of data from log files, or access to
  reporting systems that are not critical to end-user access.

  
	
   

  	
   

  	
   

  
	
  Level 3

  	
   

  	
  Some Business Impact

  
	
   

  	
   

  	
   

  •        Business
  is impacted, but workarounds exist that are sufficient to allow a user to
  perform business

  functions without a perceived degradation of functionality.

  
	
   

  	
   

  	
   

  •        The site
  functions, but non-essential features are not working properly

  
	
   

  	
   

  	
   

  •        Misleading
  or offensive hyperlinks (porn sites)

  
	
   

  	
   

  	
   

  
	
  Level 4

  	
   

  	
  No Business Impact

  
	
   

  	
   

  	
   

  •        Not
  critical because it is not affecting work (e.g., typographical errors).

  
	
   

  	
   

  	
   

  Note:  For the avoidance of doubt, some issues
  that seem essentially cosmetic may have potentially critical impacts and must
  therefore be Resolved at a higher Severity Level (e.g, incorrect UI/copy/text
  that can cause a legal issue, or End User warning and error messages that
  appear when their conditions

  

 

iii

 

	
  Severity

  	
   

  	
  Definition

  
	
   

  	
   

  	
  are
  triggered and are misleading or incorrect and could lead to End User actions
  or lack of action that might have serious or catastrophic consequences as a
  result of the erroneous message).

  

 

	
   

  	
   

  	
  Notification Response Timeline

  	
   

  	
  Restoration Timeline

  
	
  Severity

  	
   

  	
  Response
  to

  Initial Contact

  	
   

  	
  Update
  Notifier

  within

  	
   

  	
  Close
  Notification

  Upon Restoration

  	
   

  	
  Restore
  Functionality

  Within

  
	
  1

  	
   

  	
  15 minutes

  	
   

  	
  1 hour

  	
   

  	
  Immediately

  	
   

  	
  2 hours to restore

  Internet access.  If

  reindexing and population

  of data is involved, new data

  will be published to site

  within 4 hours.

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  2

  	
   

  	
  30 minutes

  	
   

  	
  1 hour

  	
   

  	
  Immediately

  	
   

  	
  4 hours to restore

  performance.  8 hrs to

  restore log file processing or

  admin access.

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  3

  	
   

  	
  2 hours

  	
   

  	
  4 hours

  	
   

  	
  Immediately

  	
   

  	
  2 days

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  4

  	
   

  	
  4 hours

  	
   

  	
  1 day

  	
   

  	
  Immediately

  	
   

  	
  TBD case-by-case; not more

  than 5 days

  

 

2.2          Preventative
Maintenance

 

Aptas will perform
preventative maintenance measures including daily backup in Aptas’ development
and testing environments; installation of software patches, updates and fixes;
implementation of appropriate physical and logical security measures; and such
other preventative maintenance efforts as are typically undertaken by
well-managed service providers providing services similar to the Services Aptas
is performing for Dex to improve the efficiency and reliability of Services and
to minimize ongoing maintenance requirements.

 

Dex will perform an
Information Security review with Aptas, this will be in the form of an
Information Security Questionnaire followed by a site visit and any required
meetings between Aptas and the Dex Information Security representatives. The
purpose of the Information Security review is to determine any Information
Security risks and to propose recommendations for risk mitigation. Additional
Deliverables from Aptas may include (but not limited to), data handling
procedures and password policy procedures.

 

iv

 

2.3          System
Interfaces

 

Subject to Section 11.8 of the Work Order,
Aptas shall develop, implement and maintain all interfaces between the
software, services and equipment used by Aptas to provide the Services and any
new and existing systems, including third party software approved by Dex,
temporary or transitional interfaces between systems, and data conversions as
necessary to provide homogeneous systems.

 

2.4          End
User Assistance

 

Aptas shall maintain a
knowledge database of frequently asked questions (“FAQs”)
that will be accessible by End Users with respect to website functionality,
services, errors and similar Content.  Aptas
shall provide content management tools and reasonable assistance to Dex in
responding to End User inquiries.  Aptas
shall provide training to Dex personnel on the development, operation and
functionality of the websites as reasonably requested by Dex.

 

3.             DISASTER
RECOVERY

 

Aptas shall maintain the
Aptas disaster recovery and business contingency plans in effect as of the
effective date of this Work Order and in accordance with Section
12.6.2 of the Agreement, provided that with respect to the
Services performed pursuant to this Work Order, Aptas shall use best efforts to
restore the software, equipment, systems and Services within twenty-four (24)
hours of a disaster declared by Dex.  If
any Force Majeure Event described in Section 12.6
of the Agreement prevents, hinders or delays Aptas’ performance of the Services
(i) for more than ten (10) days, Dex may terminate the Agreement without
payment of termination charges.

 

4.             ENHANCEMENT
SERVICES

 

Aptas shall perform the
enhancement Services described below for the Existing Website and DODS.  Aptas shall also perform other enhancement
services designated by Dex to the extent such services may be performed by the
Aptas personnel that are then providing Services to the Dex account.  If a “Milestone Date”
is listed with any Service, Aptas shall deliver the Service or Deliverable by
such Date. Deliverables specifying a Milestone Date in the first quarter of
2005 are works in progress by Dex IT and Indigio.  The Parties acknowledge that timely
completion by Aptas is dependent upon Dex IT and Indigio progress on such
Deliverables and the success of the transition of website development activity
from Indigio to Aptas; notwithstanding such dependencies, Aptas shall use best
efforts to complete such Deliverables by the first quarter of 2005 and, in all
events, shall complete such Deliverables no later than the second quarter of
2005.  If no Milestone Date is listed,
the listed Service is either ongoing or the parties shall determine a Milestone
Date in light of the project objectives. 
If Dex rejects any Service or Deliverable, such Service or Deliverable
will be deemed not to have been delivered. 
Aptas’ obligations to provide the following Services for the Existing
Website will terminate upon Dex’s final Acceptance of DODS in accordance with Attachment B to Work Order 1.

 

4.1          Interface
Development and Design

 

4.1.1       Aptas
shall develop, maintain and enhance [***] End User interface and interaction
capabilities, including website design and navigation (e.g., a clean, consistent
design); response times (i.e., to the extent response times are attributable to
the software component of the websites); ease of use (e.g., ease of saving End
User preferences); communications options (e.g., End User ability to e-mail
search results, make reservations, etc.); capabilities available (e.g. End User
ability to sort or compare), and

 

v

 

maintain
and continuously improve listing ranking logic with the objective of enhancing
End User experience and meeting business goals.

 

4.1.2       Aptas
shall perform the Services specified above, including the following specific
activities:

 

	
  Site

  	
   

  	
  Deliverable

  	
   

  	
  Milestone Date

  
	
  Existing Website

  	
   

  	
  •        Streamline the user interface and remove clutter.

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Simplify home page layout & navigation to meet business goals

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Move Refine Search to left and enhance

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Reduce header and top navigation to get info above the fold

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Eliminate unused elements

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Stretchable window page design

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Support integration and redesign of Advertise with Dex

  	
   

  	
  Q1,2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Multiple column format
  for presenting results and ads.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Add residential reverse phone directory

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Minimize use of intermediate category
  pages, with goal of eliminating them and having results shown.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Assist in developing a robust geo-matching
  table.

  	
   

  	
  TBD

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Simplify/Enhance Listings

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Remove buttons from listing, display as
  text links in business profile

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Ensure not multiple lines per listing

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Link to business profile page for
  advertisers with Content, while maintaining ranking of listings in accordance
  with current “bought button” placement
  framework/logic

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Prioritize Refine Search attributes per
  heading

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Add Printer friendly page capability

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Relevant content shown in listing

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Place thumbnails of display ads and links
  to display ad profiles into listing.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Enable metrics for phone number and address
  viewing

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Click to call integration into listing
  (currently in trial)

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Add text to Priority Placement ads

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Enhance listings
  with standard Content based on heading.

  	
   

  	
  Q3, 2005

  

 

vi

 

	
   

  	
   

  	
  Listed Content will be
  different based on the type of advertiser. For example, in a search for
  ‘attorneys’ the attributes in which an End-User may make a decision may be
  ‘specialties/focus’ or ‘accreditations’. For a ‘dry cleaner’, it’s probably
  ‘location’.

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Implement listing ranking logic that
  recognizes commitment to premium listing advertising (i.e., priority
  placement and featured advertiser offerings) for consumer relevant search
  enhancements.

  	
   

  	
  Q3, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Enhance Business Profile Pages

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Accommodate products (previously buttons) on
  page

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Accommodate for new ads Content and graphics, as well as tele-research Content

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Multiple-ad scroll
  list for Business Profiles containing multiple Advertisements.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Accommodate for
  volume of enhanced Content for presentation

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Enable priorities
  for presentation of Content by use of “Rank and Relevance” or other manner of Property-Element
  aggregation.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Enhance so that a single Business Profile
  for a customer can be used across headings

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Support multiple variations of business profile pages.

  	
   

  	
  TBD

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Enhance business profiles with photos/images

  	
   

  	
  TBD

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Enhance geo-search/proximity search results

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Showing multiple results on map (map-based search)

  	
   

  	
  Q2, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Mouse-over business information

  	
   

  	
  Q2, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Link to business profiles

  	
   

  	
  Q2, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Apply business rules to affect varying radii for searches by heading or
  business classification, if feasible with Dex’s current vendor.

  	
   

  	
  Q3, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Add Post-Search capabilities

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Shopping cart

  	
   

  	
  Q3, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Saved lists

  	
   

  	
  Q3, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Stored locations

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Add elements of registration/personalization to support Post-Search capabilities,
  as determined appropriate by Dex

  	
   

  	
  Q3, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Develop ability to compare and contrast
  different advertiser’s Content in a comparison matrix

  	
   

  	
  Q2, 2005

  

 

vii

 

	
   

  	
   

  	
  •        Build/support recycling section

  	
   

  	
  Q2, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  DODS

  	
   

  	
  •        In addition to those activities specified in Attachment
  B to this Work Order, Aptas will perform the ongoing interface
  design Services as specified for DexOnline above.

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Phase out “bought buttons”
  for placement framework/logic and continuously improve ranking logic to best
  meet End User needs.

  	
   

  	
   

  

 

4.2          Content
Enhancements and Management

 

4.2.1       Subject
to Dex’s obligations with respect to Content specified in Section
10 and the
Content Collection Strategy of the Work Order, Aptas shall (i) advise Dex on [***]
strategies with respect to the development and use of Content to enhance the
End User website experience (e.g., inclusion of End User ratings, listing
background/professional information, maps, directions, etc.) (ii) install,
update, modify and remove Content in accordance with Dex’s instructions, and
(iii) Aptas shall develop, maintain and enhance a [***] category structure.

 

4.2.2       Aptas
shall perform the Services specified above, including the following specific
activities:

 

	
  Site

  	
   

  	
  Deliverable

  	
   

  	
  Milestone Date

  
	
  Existing Website

  	
   

  	
  •        Implement content management system application to manage static
  content (including FAQs).

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Implement data/ Content tracking
  system: for tracking source and resolving data collisions and freshness.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Add Content from other sources
  to searchable Content and business
  profiles

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        In-column ads

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Other Dex ads:
  awareness, white pages, internet

  	
   

  	
  Q2, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Tele-Research efforts.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Web site Content from Aptas, and web crawling of other web
  sites

  	
   

  	
  Q2, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Promotional and coupon content via Aptas partnering
  initiatives

  	
   

  	
  Q2, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Self-service advertiser
  Content

  	
   

  	
  Q2, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Coordinate any base map change with Dex geo-coding
  efforts to address any location abnormalities.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Develop an approach to reduce unnecessary disambiguous steps in End
  User experience, such as asking an End User if they meant “Florists—Retail” as the category when they searched for

  	
   

  	
  Q2, 2005

  

 

viii

 

	
   

  	
   

  	
  “Florists”

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Simplify the current End User-facing Dex category structure, mapping
  existing heading structure to a simpler, more consumer-friendly category
  structure.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Consult with Dex regarding legal issues involving ‘sensitive
  headings’ and modify such headings as directed by Dex.

  	
   

  	
  Q2, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Revise DexOnline.com Help section

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  DODS

  	
   

  	
  •        Add ratings/reference/consumer reviews for
  specified headings

  	
   

  	
  TBD

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        In addition to those activities specified in Attachment
  B to this Work Order, Aptas will perform the ongoing Content
  Change Services as specified for DexOnline above.

  	
   

  	
   

  

 

4.3          Search
Capabilities

 

4.3.1       Aptas
shall develop, maintain and enhance [***] search capabilities that reflect
sophisticated Content sort and search refinement functions; return relevant and
comprehensive results; and maintain logical and modifiable default scoping
(i.e., search area) options.

 

4.3.2       Aptas
shall perform the Services specified above, including the following specific
activities:

 

	
  Site

  	
   

  	
  Deliverable

  	
   

  	
  Milestone Date

  
	
  Existing Website

  	
   

  	
  •        Revise advanced search
  capabilities (improve existing presentation and results)

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Include government and toll-free data into business
  search results

  	
   

  	
  Q2, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Continuously decrease the search failure rate from the rate achieved
  by Dex immediately prior to the effective date of this Work Order. Conduct a problem
  analysis for the failures in accordance with Section
  2.3 of the Agreement.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Aptas will continuously improve relevancy targeting [***]
  status.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Make Priority Placement
  searchable and linked to listings and business profiles.

  	
   

  	
  Q3, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  DODS

  	
   

  	
  •        In addition to those activities specified in Attachment
  B to this Work Order, Aptas will perform the ongoing Search
  Capabilities Services as specified for DexOnline above.

  	
   

  	
   

  

 

ix

 

4.4          Reporting
and Metrics

 

4.4.1       Provide
support and advice to Dex with respect to establishing and implementing [***]
reporting and website metrics, including managing and facilitating the transfer
of data to third party providers.  Aptas
will log consumer activity and incorporate necessary third party reporting and
metric provider calls in the HTML. Aptas will provide reporting and metrics
data to Dex through an agreed upon interface for the purpose of Dex maintaining
an Internet reporting datamart within the Enterprise Information Warehouse.

 

4.4.2       Aptas
shall perform the Services specified above, including the following specific
activities:

 

	
  Site

  	
   

  	
  Deliverable

  	
   

  	
  Milestone Date

  
	
  Existing Website

  	
   

  	
  •        Provide consulting services to Dex designed to
  improve reporting and site metrics.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Subject
  to Section 2.3 above, develop,
  implement and maintain the necessary interfaces to third party providers of
  website reporting and metric services. Assist such third parties and Dex as
  reasonably required to implement comprehensive reporting and metric services.

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  DODS

  	
   

  	
  •        Research and recommend potential third party website reporting and
  metrics providers with the objective of achieving [***] results.

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Subject to Section 2.3
  above, develop, implement and maintain the necessary interfaces to third
  party providers of website reporting and metric services. Assist such third
  parties and Dex as reasonably required to implement comprehensive reporting
  and metric services.

  	
   

  	
   

  

 

4.5          Other
Enhancement Services

 

	
  Site

  	
   

  	
  Deliverable

  	
   

  	
  Milestone Date

  
	
  Existing Website

  	
   

  	
  •        Search Engine Optimization (“SEO”)
  Enhancements as required by Dex or its SEO partners

  	
   

  	
  Q1, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Home page

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Results pages for selected headings and cities

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Page title changes

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Meta tag additions/revisions

  	
   

  	
   

  

 

x

 

	
   

  	
   

  	
  •        Add viral
  marketing efforts (email a friend)

  	
   

  	
  TBD

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  •        Deploy toolbar

  	
   

  	
  Q4, 2005

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  DODS

  	
   

  	
  •        In addition to those activities specified in Attachment
  B to this Work Order, Aptas will perform the ongoing Services
  as specified for DexOnline above.

  	
   

  	
   

  

 

4.6          Continuous
Improvement

 

4.6.1       Aptas
shall perform the Services so as to continuously improve the Content, functionality,
operation, appearance, End User experience, and all addressed above in Section 4 for the Existing Website
and DODS.  Aptas shall maintain an active
technology and consumer lab initiative, wherein Aptas will continually
prototype, research, and test enhancements that add incremental value to the
Existing Website and DODS.  For the
avoidance of doubt, Changes required to assure the Existing Website’s and DODS’
status as [***] shall not constitute New Services unless such Change is
applicable to a function Dex is obligated to perform in accordance with Section 10 of the Work Order.

 

Enhancements under this Section 4.6.1 may include, but are
not limited to:

 

•              Continue to evolve search relevancy algorithm

•              Include generic web searching (for failure of
basic business searches)

•              New mapping features (e.g. business icons,
what’s nearby, search by location names such as “Cherry Creek”, “Red Rocks”, or
search near 17th & Blake)

•              Enhanced personalization (e.g. likes,
dislikes, interests)

•              Targeted emailing (e.g. weekly emails to
users based on personalization).

•              Detailed profiling (i.e. build profiles of
users for better targeting; e.g. high end demographic)

•              Enhanced content (e.g. promotions, links to
relevant web sites in results listings such as lawyer bios and restaurant
reviews, entertainment guides, links to classified, relevant news articles,
etc)

•              Product shopping capabilities (e.g. links to
eBay, Amazon, etc)

•              Editorial /shopping guides

 

4.6.2       Aptas
shall assist Dex in defining the Dex Standards and in preparing long-term
strategic plans and short-term implementation plans that are consistent with
developing and maintaining a [***] Existing Website and DODS.  The assistance to be provided by Aptas shall
include (i) active participation with Dex representatives on permanent and
ad-hoc committees and working groups addressing such issues; (ii) assessments
of the then-current Dex Standards; (iii) analyses of the appropriate direction
for such Dex Standards in light of business priorities, business strategies,
Aptas’ technical knowledge/expertise and competitive market forces; and (iv)
recommendations regarding technology architectures and platforms, software and
hardware products, technology strategies and directions and other enabling
technologies and processes.

 

4.6.3       In
addition to third party End User testing specified in Section 1
of Attachment B,
Aptas shall perform on-going End User testing and market analysis to determine
End User

 

xi

 

preferences and feedback with respect to the Existing
Website and DODS.  Such testing shall
include online surveys, free-text feedback, and clickstream data.

 

4.6.4       Without
limiting the foregoing, the parties acknowledge that following implementation
of the DODS Release 1.0 in accordance with Attachment B,
the enhancements and modifications required to maintain the DODS status as [***]
are expected to involve regular development and releases of minor releases and
to the DODS and major releases to the DODS not less frequently than
semi-annually

 

5.             ACCEPTANCE
TESTING

 

Dex shall perform
acceptance testing within seven (7) business days of the receipt by Dex of any
Deliverables, unless otherwise agreed by the parties in light of the nature or
scope of the Deliverable (e.g., documents or manuals may be tested over greater
than seven (7) business days), for the Existing Website using testing
procedures reasonably designated by Dex. 
Dex shall accept Deliverables that (i) conform in all material respects
to their associated Documentation, work plans, Specifications or other
requirements of the Agreement and (ii) operate continuously without problems
that would likely result in a Severity Level 1 or 2 impact if such Deliverable
were deployed in a production environment.

 

Dex shall notify Aptas in
writing of the results of the acceptance testing within two (2) business days
of the conclusion of such test.   Such
notice will indicate either that Dex (i) Accepts the Deliverables or (ii) rejects
the Deliverable.  If Dex fails to notify
Aptas within two (2) business days of the conclusion of such test, Aptas may
refer the issue to the Program Management Committee for resolution.

 

If Dex rejects the
Deliverable, it shall include the following minimum information in the
applicable notice:

 

•      A
written description of the non-conformance;

 

•      If
known by Dex, steps to reproduce the problem (if it is a Documentation problem,
where the problem was found) or nature of the non-conformance;

 

•      A
description of the correct (or expected) result, if applicable; and

 

•      The
severity of the problem discovered.

 

Aptas shall correct any
non-conformance identified by Dex within three (3) days of Dex’s notice of
non-conformance.  Upon resubmission of
such Deliverable, Dex shall perform acceptance testing in accordance with this
section.  The parties acknowledge that
until Dex Accepts a Deliverable, the Deliverable will be deemed not to have
been delivered by Aptas.  Aptas shall perform
all corrections to rejected Deliverables without additional charge to Dex.

 

6.             GOVERNANCE

 

6.1          Account
Managers

 

Dex and Aptas shall both
appoint an Account Manager from each of their organizations.  The Account Managers will represent the key
stakeholders from each organization, oversee the Parties’ relationship, and
manage the Work Order document.

 

6.2          Program
Managers

 

Dex and Aptas shall both
appoint a Program Manager from each of their organizations.  The Program Managers will serve the role of
representing the Product and the Marketing groups and overarching strategy for
the Existing Website and DODS. The Program Manager will also be responsible for
interfacing with the Project Managers. 
The Aptas Program Manager will have overall operational responsibility
for Aptas’ performance of the Services. 
Dex’s Program

 

xii

 

Manager will have
authority to approve Change Requests unless another Dex representative is
required according Dex Policies.

 

Subject to Dex’s
approval, Aptas will be responsible for the overall management for (i) the
maintenance and enhancement of software and (ii) delivery, presentation and, as
designated by Dex, collection of data and Content for the Existing Website and
DODS.  Subject to Dex’s interview and
approval, Aptas shall appoint a manager (the “Program
Manager”), that will have primary responsibility for coordinating
all ongoing project work conducted by Aptas, Dex, and other third parties
contributing to such sites’ software solution. The Aptas’ Program Manager shall
perform the following:

 

•      Project Planning

 

•      Define work requirements

 

•      Define
quantity and quality of work

 

•      Define resources needed
(i.e., Aptas, Dex and third party resources)

 

•      Develop project schedules

 

•      Prepare the project plan(s)

 

•      Manage Aptas’ compliance
with Dex’s Change processes and procedures and coordinate Aptas’ provision of
support services to enable the parties to consider Change Requests

 

•      Obtain Dex approval of
project plan(s), schedules and Change Requests

 

•      Track progress

 

•      Compare
actual to predicted cost/schedule/quality/size

 

•      Analyze impacts

 

•      Identify risk areas,
mitigation strategies, and make adjustments, subject to Dex approval

 

•      Ensure compliance with
Performance Standards, if any

 

•      Identify project issues and
implement corrective measures

 

•      Lead project review meetings

 

•      Prepare
project status reports

 

•      Identify
Deliverable Credits, if any

 

6.3          Project
Managers

 

Dex and Aptas shall each
appoint a Project Manager from each of their organizations.  The Project Managers will be responsible for
representing Dex and Aptas technical needs, resources, and scheduling.  The Aptas Project Manager will assist the
Aptas Program Manager in tracking and reporting on the status of projects.  Aptas shall deliver all reports in an
electronic format acceptable to Dex.

 

xiii

 

6.4          Program
Management Committee

 

The parties shall
establish a Program Management Committee that will have operational oversight
responsibility for Aptas’ performance under this Work Order.  Such committee will be comprised of (i) Dex’s
Program Manager and Project Manager, (ii) Aptas’ Program Manager and Project
Manager, and (iii) such other Dex and Aptas personnel as required.  The Program Management Committee will meet
weekly or as otherwise designated by Dex. 
Aptas’ Program Manager shall be responsible for coordinating, notifying
the appropriate attendees, and ensuring that each meeting takes place according
to the schedule, and shall record and distribute minutes of each meeting within
three (3) business days of the conclusion of each meeting.  These meetings shall include, but not be
limited to:  strategy, performance status
updates, schedule updates, cost status, inspection status, Program Trouble
Report (PTR) status, Innovation Report creation and status, Changes Request
consideration, tracking, and scheduling, and open issues/action items.  To the extent required by Dex, Aptas shall
employ the project methodology consistent with the methodology specified in Section 5 of Attachment
B to Work Order 1  in
the performance of the Enhancement Services specified in Section 4
above. The Dex and Aptas Program Managers shall report on all
activities of the Program Management Committee to the Executive Steering
Committee.

 

6.5          Executive
Steering Committee

 

The parties shall
establish an Executive Steering Committee that will:

 

•      Provide product plan decision making to
achieve [***],

 

•      provide overall business oversight,

 

•      ensure the alignment and development of
the Dex Standards, strategic plans, and continuous improvement, as described in
Section 4.6 above,

 

•      ensure Aptas’ performance of the
Services.

 

The existence and
authority of the Executive Steering Committee shall not limit or restrict the
ability of Dex to exercise its rights under this Work Order, including Dex’s
right and ability to provide approvals and directions respecting performance of
the Services.  Such committee will be
comprised of (i) Dex’s vice president of Internet, Account Manager, Program
Manager, and Project Manager (ii) Aptas’ CEO, Chief Marketing Officer (“CMO”), Vice President of Technology, Account Manger, Program
Manager, Project Manager and (iii) such other Dex and Aptas personnel as
required.  The Executive Steering
Committee will meet monthly or as otherwise required by Dex.  Aptas’ Program Manager shall be responsible
for coordinating, notifying the appropriate attendees, and ensuring that each
meeting takes place according to the schedule, and shall record and distribute
minutes of each meeting within three (3) business days of the conclusion of
each meeting.

 

6.6          Project
Management and Issues Tracking

 

Aptas shall promptly
create tickets, update status, complete reports and otherwise facilitate the
publication and transfer of project management and issues tracking information
as designated by Dex via the project management and issues tracking websites
provided by Dex.

 

xiv

 

[***]
CERTAIN CONFIDENTIAL INFORMATION CONTAINED IN THIS DOCUMENT, MARKED BY
BRACKETS, HAS BEEN OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND
EXCHANGE COMMISSION PURSUANT TO RULE 406 OF THE SECURITIES ACT OF 1933, AS
AMENDED.

Execution Copy

 

Dex — Aptas

 

 

Work Order Number Two

 

Attachment B

 

 

Development and
Implementation Services

 

for

 

DexOnline Destination Search
Website

 

(Release 1.0 and [***]
Evolution)

 

 

Dex Proprietary Information

Work Order No. 2, Attachment B

 

 

Table of
Contents

 

	
  1.

  	
  Development
  and Implementation Plan GOALS AND OBJECTIVES

  	
  1

  
	
   

  	
  1.1.

  	
  Overview

  	
  1

  
	
   

  	
  1.1.1.

  	
  Performance
  of Development and Implementation Services

  	
  1

  
	
   

  	
  1.1.2.

  	
  Development
  and Implementation Plan

  	
  1

  
	
   

  	
  1.2.

  	
  project overview

  	
  2

  
	
   

  	
  1.2.1.

  	
  Pilot
  Destination Search (DS) Phase

  	
  2

  
	
   

  	
  1.2.2.

  	
  Beta
  Destination Search (DS) Phase

  	
  3

  
	
   

  	
  1.2.3.

  	
  DODS
  Design Phase

  	
  4

  
	
   

  	
  1.2.3.

  	
  DODS
  Design Phase

  	
  4

  
	
   

  	
  1.2.4.

  	
  DODS
  Implementation Phase

  	
  4

  
	
   

  	
  1.2.5.

  	
  Project
  Plan

  	
  5

  
	
   

  	
  1.3.

  	
  Functionality requirements OF RELEASE 1.0.

  	
  5

  
	
   

  	
  1.3.1.

  	
  Baseline
  DODS Release 1.0 Functional Specifications

  	
  5

  
	
   

  	
  1.3.2.

  	
  Threshold
  DODS Functionality

  	
  12

  
	
   

  	
  1.4.

  	
  DODS Success Criteria and Philosophy

  	
  13

  
	
   

  	
  1.4.1

  	
  Candidate
  Success Criteria

  	
  13

  
	
   

  	
  1.4.2

  	
  Philosophy
  Candidate Functionality

  	
  14

  
	
   

  	
  1.5.

  	
  Provision
  for [***] Evolution (Post Release 1.0)

  	
  20

  
	
   

  	
  1.6.

  	
  Functionality
  requirements OF RELEASE 1.0.

  	
  21

  
	
   

  	
  1.6.1.

  	
  Additional
  Enhancements

  	
  21

  
	
   

  	
  1.6.2.

  	
  DODS
  Quality Success Criteria

  	
  22

  
	
   

  	
  1.6.3.

  	
  Performance

  	
  23

  
	
   

  	
  1.6.4.

  	
  Failure
  to Meet Development and Implementation Milestones

  	
  23

  
	
   

  	
  1.6.5.

  	
  Right
  to Suspend or Delay

  	
  23

  
	
   

  	
  1.7.

  	
  DEsign & IMplementation Technical requirements
  & principles.

  	
  24

  
	
   

  	
  1.7.1.

  	
  High
  Level Technical Requirements

  	
  24

  
	
  2.

  	
  IMPLEMENTATION
  PERIOD AND SCOPE (Release 1.0)

  	
  24

  
	
   

  	
  2.1.

  	
  IMPLEMENTATION
  PERIOD

  	
  24

  
	
   

  	
  2.2.

  	
  IMPLEMENTATION
  SCOPE

  	
  24

  
	
   

  	
  2.2.1.

  	
  Data/Database
  Conversion/Transition

  	
  24

  
	
   

  	
  2.2.2.

  	
  DODS
  Acceptance Test Plan

  	
  25

  
	
   

  	
  2.2.3.

  	
  DODS
  Acceptance Process

  	
  26

  
	
   

  	
  2.2.4.

  	
  Training
  Support and Training

  	
  26

  
	
   

  	
  2.2.5.

  	
  Required
  Environments for Development and Implementation of DODS

  	
  27

  
	
   

  	
  2.2.6.

  	
  Existing
  Website Archival/Decommissioning

  	
  27

  
	
  3.

  	
  DEPLOYMENT
  & IMPLEMENTATION MANAGEMENT

  	
  28

  
	
   

  	
  3.1.

  	
  DODS
  TEAM

  	
  28

  
	
  4.

  	
  project
  Timeline

  	
  28

  
	
   

  	
  4.1.

  	
  Project
  Plan - Major Development and Implementation Activity and Phases Timeline.

  	
  28

  
	
  5.

  	
  Performance
  of Development and implementation services

  	
  31

  
	
   

  	
  5.1.

  	
  aptas
  project methodology.

  	
  31

  
	
   

  	
  5.1.1.

  	
  Aptas’
  Project Methodology

  	
  31

  
	
   

  	
  5.1.2.

  	
  Aptas’
  Project Methodology — Process Steps.

  	
  33

  
	
   

  	
  5.1.3.

  	
  Project
  Management Website.

  	
  35

  
	
   

  	
  5.2.

  	
  Project
  Plan - KEY project ACTIVITIES AND Deliverables.

  	
  35

  
	
  6.

  	
  Warranty

  	
  50

  
									

 

i

 

WORK ORDER NUMBER TWO

 

ATTACHMENT B

 

DEVELOPMENT AND
IMPLEMENTATION SERVICES

 

This is Attachment B
to Work Order Number Two (the “Work Order”) to
the Professional Services and License
Agreement, dated June 27, 2003 by and between Dex and Aptas (the “Agreement”).  
Capitalized terms not otherwise defined in this Attachment shall have
the meanings given them or provided for in the Work Order.

 

1.             DEVELOPMENT AND IMPLEMENTATION
PLAN GOALS AND OBJECTIVES

 

1.1.         OVERVIEW

 

This Attachment provides for the development and
implementation of the DexOnline Destination Search website (the “DODS” or “New Website”)
which shall replace the Existing Website. 
Following Dex’s replacement of the Existing Website with the DODS, Aptas
shall continue maintain and enhance the DODS, in accordance with Attachment A, including provision
for regular enhancements and releases as necessary and appropriate to maintain
the [***] status of the DODS.

 

1.1.1.      Performance of
Development and Implementation Services

 

The Services described in this Attachment (the “Development and Implementation Services”) constitute
Services under the Agreement in accordance with Section
1.3 the Agreement and Aptas shall provide and perform the
Deliverables described herein in accordance with the terms hereof and the Work
Order.  If any services, functions or
responsibilities not specifically described in this Attachment are an inherent,
necessary or customary part of the provision or performance of the Development
and Implementation Services, they shall be deemed to be included within the
scope of the Development and Implementation Services to be delivered or
performed by Aptas, as if such services, functions or responsibilities were
specifically described herein, unless such service, function or responsibility
was expressly excluded or reserved for performance by Dex.

 

Dex will perform those tasks which are designated
herein to be Dex’s responsibility, provided that, Dex shall not be required to
perform tasks related to the Development and Implementation Services that are
not set forth herein, other than those functions or responsibilities which are
an inherent, necessary or customary part of the tasks which are designated to
be Dex’s responsibility herein.

 

1.1.2.      Development
and Implementation Plan

 

This Attachment provides for the material transition
tasks, projects and Deliverables to be performed in connection with the
development and implementation of the DODS, and the dates by which each is to
be completed.  This Attachment
identifies, among other things, (i) the development and implementation activities
to be performed by Aptas and the significant components and subcomponents of
each such activity, (ii) the Deliverables to be completed by Aptas, (iii) the
date(s) by which each such activity or Deliverable is

 

1

 

to be completed, (iv) the contingency or risk
mitigation strategies to be employed by Aptas in the event of disruption or
delay, (v) any development and implementation responsibilities to be performed
or development and implementation resources to be provided by Dex, and (vi) a
Project Plan as defined in Sections 1.2.5
identifying specific development and implementation activities to be performed
by Aptas during the period of the performance of the Development and
Implementation Services.

 

1.2.         PROJECT
OVERVIEW

 

The primary goal of the Development and
Implementation Services is to develop and deploy the DODS on an open and robust
architecture.  Successful implementation
of the DODS through the Development and Implementation Services will provide Dex
(when installed and operating on the Dex Production Environment as provided
hereunder) with a fully operational DODS offering the functionality described
in this Attachment and the applicable Specifications and meeting the Service
Levels. This will enable Dex and its affiliates to operate more efficiently and
effectively in an increasingly competitive market.  When the Development and Implementation
Services are complete, Dex will have a [***] Internet Yellow Pages and Local Search destination search capable website that retains the full key
functionality, as requested by Dex, of the Existing Website (including the
enhancements thereto contemplated in Attachment
A), including capability comprised of new product concepts that
complement the development of the Aptas Directory Knowledge Base (“DKB”) in the key areas of Internet Search
Consumer Application layers to provide deep content, rich user experience and
continually improving methods of engaging, informing and assisting End Users in
their regular and occasional local shopping experiences, as further detailed in
the Aptas Executive Proposal to Dex Media, dated July 27, 2004 and entitled A
Private Label Partnership for Online YP Services (the “Proposal”) and the Aptas white paper, dated
November, 2004 and entitled Destination Search: A New Paradigm for the Future
of Local Search (attached to the Work Order as Appendix 2) (such capability referred to herein as “Destination Search”).  The DODS will significantly differentiate Dex from other Internet yellow pages,
search engines, and portal services, and form the foundation of substantial
growth in Organic Traffic Queries.  Furthermore, the DODS will deliver [***]
Internet web site performance and scalability, as required to meet the demands
of Dex.

 

Using a phased approach with incremental
Deliverables, including: the Pilot (as defined and describe in Section 1.2.1,
below) and Beta (as defined and described in Section 1.2.2, below), the
Development and Implementation Services (including all current and new required
functionality, reporting and system integration, as specified in this
Attachment) will be completed so that the DODS is operational and ready for
implementation no later than January 1, 2006.

 

The development and implementation of the DODS will
be undertaken through a phased approach, described in greater detail below,
involving the following phases:

 

•      Pilot Destination Search (DS) Phase

 

•      Beta Destination Search (DS) Phase

 

•      Design Phase for DODS

 

•      DODS Implementation Phase

 

These major phases of activity are described in
greater detail below.

 

2

 

1.2.1.      Pilot
Destination Search (DS) Phase

 

In the Pilot DS Phase, Aptas will further define and
refine the business and technical requirements beyond the functionality and
other descriptions described and contained in Exhibit 1.
During this phase, Aptas will develop and implement the Pilot DS website (also
referred to as the “Pilot”).

 

This Pilot is intended to acquire quantitative
feedback concerning consumer facing functionality from a large number
(statistically reliable and demographically/geographically representative of
the online local search End Users)
of End Users under controlled
access to a non-scalable version of Beta DS, which will include all material
functionality of DODS.  The Pilot will be
robust: it will have large body of test data. 
The content will be from Aptas collected data in the Boulder market. The
Pilot will perform well.  The Pilot will
not scale and will not meet production performance standards, but it will
provide all Beta DS functionality (including as described and defined in Exhibit 1) required to obtain
reliable End User feedback.

 

Aptas will conduct End User testing on and in
connection with the Pilot DS website. Such testing will direct observation and
interviewing of End Users recruited by an outside consumer testing firm. Aptas
will also use a consumer testing firm to recruit a large sample of End Users
that is a statistically significant sample that mirrors the Dex In-Region
demographics to test the Pilot DS website. The Pilot DS website will be a
controlled access website available to a limited (but meaningful and adequate)
number of End Users.  For larger End User
groups, as appropriate, consumer testing will be provided by online surveys,
free-text feedback, and clickstream data. 
These same type of feedback systems will be used to conduct consumer
testing on all DS components. The Pilot will be a closed access system
available to a limited number of Dex stakeholders (employees and Dex
advertisers).

 

1.2.2.      Beta
Destination Search (DS) Phase

 

In the Beta DS phase, Aptas will further define and
refine the business, and technical requirements building on the activities and
knowledge gained from the Pilot.  During
this phase, Aptas will develop and implement a Dex branded Beta DS website
(also referred to as the “Beta”) which
Dex will actively market to ensure sufficient traffic is engaged to support End
User behavior/consumer learning.  The
Beta DS website will, at a minimum, include all business listings and all
related content (yellow pages ads, websites, business profile pages, etc.)
available on the Existing Website.  The Beta DS website will offer both the full
functionality and scalability of DS.

 

The Beta will run for a minimum of three (3) months
with intensive testing, iteration and refinement in order for Dex and Aptas to
continue learning and for Aptas to effectively design a scaled implementation
plan for the DS.  During this phase,
Aptas will continue the End User testing activities for the Beta as was
undertaken for Pilot during the Pilot DS phase.

 

Within sixty (60) days of the Beta launch, Aptas
will identify and solve Dex concerns regarding traffic recognition and
reporting (for both future and to compare to historical traffic reports).  Aptas will run logs of search terms through
the Beta to compare result pages and advertiser impressions between Existing Website and Beta DS to
acquire data to assist Dex in its strategies to transition to DODS.  Aptas will provide raw logs to Dex on an
agreed upon schedule in addition to reports generated from Aptas

 

During this phase, Aptas will operate a closely
coordinated team effort with Dex, to ensure the learning value is shared, and
to ensure both parties are committed to gaining the knowledge, including, but
not limited to, reporting and comparison of Beta results and advertiser
impressions against the Existing
Website, from which will drive the plan for scaled implementation.  During the Beta Phase, Aptas will devise a technical
development and integration plan for Dex advertiser products and Dex ad-based
business rules into the DODS.  This Plan
will be developed to ensure that scaled implementation of DODS in the first
quarter of 2006 does not jeopardize Dex’s internet revenues.  Should market conditions demand the
acceleration of the

 

3

 

DODS launch, Aptas and Dex shall work together to
establish mutually agreeable restructuring of release dates.

 

Aptas will conduct End User and Dex advertiser
testing throughout the Beta DS
phase in a manner consistent with that undertaken during the Pilot DS
phase.  These initiatives and their
results will be shared with Dex.  During the
Beta phase, Aptas will create new reporting requirements to ensure the capture
of pertinent data for DODS analysis, including unique visitors, successful
searches, failed searches, traffic referral sources, top matching headings,
searches performed by geographic area, and use of post-search components.  Such reporting and metrics will support Dex
internal reporting requirements for sales and marketing, as well as integrate
or replace proprietary reporting systems, including provision for appropriate
data tagging and collection by Aptas and delivery to the Dex data warehouse in
a compatible form for comprehensive marketing analysis.  Additionally, Aptas will provide such data in
a format as defined by Dex to reflect and compare against Dex’s historical
metrics.

 

1.2.3.      DODS Design
Phase

 

In the Design phase, Aptas and Dex will further
define and refine the business, and technical requirements.  During this phase, Aptas, with cooperation
and collaboration from Dex, will develop the high level “most often” executed
End User scenarios in the interactive design that meets specifications and
requirements definition, which Aptas will follow in defining the Project
solution architecture.

 

The purpose of the Design phase is to lay the
groundwork in preparing for the DODS by developing an architecture designed to
withstand many business changes through the delivery of the solution releases
and beyond.  Design phase will move the
focus from business requirements to the solution’s technology strategy,
addressing the global, architectural issues that affect all the releases.  The standards, guidelines and architectural
work products developed in the Design phase are designed to help minimize long
term development cost and time by reducing rework from release to release.

 

Aptas will be responsible for the design work for
all phases of development of the DODS. 
The design for DODS will continually evolve based on the Aptas design
process, user research and usability testing, as well as Dex business
requirements.  Aptas will provide Dex
with design checkpoints and Dex will have final approval of the design for the
DODS.  Aptas has created a multi-phase,
user-centered design process that facilitates user interface design as well as
engineering requirements and testing protocols. 
The process begins with a general segmentation of the users of the DODS
and ends with specific use cases for the DODS and associated artifacts.  There will be checkpoints (and Deliverables)
at the end of each phase and subject to final approval from Dex.

 

1.2.3.      DODS Design
Phase

 

In the DODS Implementation Phase, Aptas will
complete the development, integration, testing and successful deployment of the
production ready DODS for the entire 14-state territory of Dex and
nationwide.  The DODS will have the full
feature functionality set associated with the Existing Website.  The DODS will include business listings and
related content (Yellow Pages ads, websites, etc.).  The DODS will also extend the User Interface
to support Residential, Government and Toll Free Lookups through access to
existing Dex owned and operated databases, which includes third-party data
sources.

 

1.2.4.      DODS
Implementation Phase

 

The
DODS implementation phase will include the following sub-phases:

 

4

 

1.2.4.1.   Build Cycle

 

In
the Build Cycle, Aptas will develop the DODS. 
This is an iterative sub-phase with each build cycle containing several
incremental programming and testing cycles. 
Aptas will perform an assessment of business conditions and validation
of the release strategy before the construction of the release.  This provides an opportunity to adjust the
design and release strategy to respond to changing business conditions.

 

1.2.4.2.   Test Cycle

 

In
the Test Cycle, Aptas will test the DODS, and support Dex’s testing activities,
including conducting the DODS Acceptance Test Plan.

 

1.2.4.3.   Deployment and Final Transition

 

In
the deployment sub-phase, Aptas will manage the roll out of the DODS resulting
in a production website (Go Live). 
During this phase Aptas will perform the transition related activities.

 

As
part of the transition, Aptas will migrate existing End User login accounts
from the DOE to the DODS.

 

1.2.4.4.   Archiving and Decommissioning Existing Website

 

Aptas
will assist Dex in the archiving and decommissioning of the Existing Website in
accordance with Section 2.2.6
below.

 

1.2.5.      Project Plan

 

The
high level project plan (including outline of the applicable time periods) is
set forth in Section 4 below and the
detailed project plan (including key project activities, Deliverables and
milestones) is set forth in Section 5.2
below (collectively, the “Project Plan”).  The Project Plan currently constitutes a high
level listing of major tasks involved in the Development and Implementation
Services, with the start dates and durations for each task and major
Deliverables associated with each. Aptas will maintain and further develop the
Project Plan (using Microsoft Project 2003), incorporating supplements and
modifications to the Project Plan, which are developed by Aptas, but in all
cases subject to the final approval of Dex. 
Without limiting the foregoing, there shall be no change in the
Development and Implementation Milestones (as defined in Sections
1.6.3 and 1.6.4
below) without the express written approval of Dex.

 

1.3.         FUNCTIONALITY
REQUIREMENTS OF RELEASE 1.0.

 

1.3.1.      Baseline DODS
Release 1.0 Functional Specifications

 

This section defines the DODS Release 1.0 functionality.  Aptas will develop and deliver to Dex for its
approval a fully detailed set of user interface specifications for the
DODS.   Aptas will fully update the
specifications to reflect any modifications and changes to the functional
specifications for the DODS including any such modifications and changes that
may be required to ensure DODS’ maintenance of [***] status (all of which shall
be subject to Change requirements as provided in Section 6
of the Work Order).  Without limiting the
foregoing, the DODS user interface specifications will include representative
screen shots for the DODS.

 

5

 

Enhancements and improvements shall be available to Dex for
incorporation into the DODS pursuant to Attachment A.  Additionally, DODS functionality will be
adjusted as directed by Dex to (a) maintain and grow its existing internet
revenue and advertiser product commitments and (b) meet the need of Dex’s sales
force to sell by category (e.g., attorneys, restaurants, physicians) and
geography comparable to its print directories.

 

1.3.1.1.   [***] Start Page

 

This
is the start page for the DODS.  In addition to branding and legal
information, this page will include the following active components.

 

•      [***] Query Components

•      What is a text box allowing free text query.

•      Where is a text box allowing free text
indication of a location by city, state, zip code or place name.

•      When is a controlled interaction component
(such as a pull-down menu) that will enable search in hours of operation.

•      Sign-In is a link to a login page for
registered users.

 

1.3.1.2.   Listings

 

This
is the page of the DODS that provides the listings to the End User produced
through the End User’s search.   It
contains the following:

 

•      Main search results business listings (center
of the page)

 

•      [***]

 

6

 

•      Priority placement ads

•      An area of the screen will be dedicated to
displaying special advertiser listings that are relevant to the current search.

•      These ads will most likely be text based
(usability testing has shown that text based ads are more likely to be
clicked).

•      Search radius will respect Dex sales’
geographies.

 

•      Single banner ad area

•      An area of the screen will be dedicated to
displaying a single banner ad (468 x 60 IMU - Full Banner as defined by IAB
standards)

•      This banner can contain rich internet content
(Flash, etc.)

 

1.3.1.3.   Detail

 

The
Business Detail Page is linked from the Listings Page and provides additional
detail on the individual business.

 

•      All basic information about the business (name, address, phone number)

 

•      Graphics/logo related to the business

 

•      YP ad thumbnail (click to view full size ad in daughter window).

 

•      Links to additional business contact info – e-mail address, website,
fax number, etc.

 

•      Map displaying the business

 

•      Functionality to search nearby the business

 

•      Functionality to get directions to/from the business

 

•      Functionality to add the business to Cart

 

•      Business detail page may contain links to additional content such as
menus for restaurants and bios for attorneys.

 

1.3.1.4.   Refinement

 

Refinement
enables users to reduce the list of business listings returned in the search
results.  On the Search Results page, the
user will be able narrow the list of results in the following ways:

 

What.  The user will be able to narrow the search
results list using a selection of meaningful properties for the type for
business. For example, if the user searches for restaurant, he will be able to
narrow the results list by cuisine since cuisine is one of the highest ranked
properties of restaurants.

•      The
system will let the user know how many results are available for each property.
For example, the system will display “Mexican (15)” on the results page to
indicate that the user will see 15 Mexican restaurants if he narrows by the
cuisine Mexican.

•      Number
and type of refinements will vary by category by the ontology (e.g., brands,
products, hours of operation, type of payments accepted).

 

7

 

•      The
user will be able to narrow the search results list by the first letter of the
business name. For example, the user will be able to show only search results
beginning with the letter N.

•      The
system will let the user know how many results are available for each letter of
the alphabet. For example, the system will display “N (7)” to indicate that the
user will see 7 business listings if he narrows by the letter N.

When.  The user will be able to narrow the search
results list by hours of operation.

•      The
user will have the following options for narrowing the search:

•      Open now

•      Open late

•      Open Sundays

•      Open 24 hours

•      Show all businesses (hours of operation
doesn’t matter)

•      The
options may be constrained by the interface and availability of content.

Where.  The user will be able to narrow the search
results list by distance from center of search area (search radius).

•      Choices
will be:

•      1 mile

•      5 miles

•      10 miles

•      15 miles

•      25 miles

•      50 miles

•      The
default search radius will be determined by the geographic area being searched.
For example, the system will use a larger search radius in rural areas than in
urban areas.

 

1.3.1.5.   Mapping

 

Mapping capabilities cover
the following items. Final inclusion of any of these items is subject to
usability and technical testing results:

 

•      The user will see their results initially on a small version of the map
on the results Listings page

•      The user can choose to view their results on a larger version of the
map

•      This larger map is accompanied by that results list in an abbreviated
format

•      The larger map format will have the following functionality

•      Continuous pan and zoom

•      Continuous zoom could be implemented with a slider

•      Continuous pan will be implemented with directional tools located on
the map

•      Rollover of business’ node on map will highlight that business’ name in
the abbreviated results list to the side of the map

•      Rollover of a business’ text listing will highlight the business’ map
node

•      Rollover listing node will reveal a pop out window with additional
information about that listing, possible content could be:

•      Business Name

•      Business Phone Number

•      Business Address

•      Link to Website

•      Link to Detail Page

•      Link to Save to a List (Cart)

 

8

 

•      Link to Get Directions

•      Find Nearby - the capability to generate a new search of other
businesses with different criteria from the original search and add those
results to the map that are geographically near the original results set

•      The user can print a version of the large map

•      The user can email the larger map along with the text of the results
listings

•      The large map will have a legend or Map Key

 

1.3.1.6.   Cart

 

This functionality allows
the User to save individual result listings and compile their own list

 

The Cart (My List) includes
the following functionality. Final inclusion of any of these items is subject
to usability and technical testing results:

 

•      [***]

 

1.3.1.7.   Compare

 

This functionality allows
Users to add multiple result listings to a “Compare” view. Compare includes the
following functionality. Final inclusion of any of these items is subject to
usability and technical testing results:

 

•      [***]

 

9

 

1.3.1.8.   Search

 

This
section describes the search functionality and operation to be delivered.

 

•      Search Requests:

•      Users can search by any combination of
product, service, business name, any known associations (like BBB or IEEE), and
other keywords

•      Users can search using any of a set of
recognized formats for location

•      Users can request phrase searches

•      Users can specify “when” to filter by
business hours of operation

•      Match Flexibility:

•      System performs spelling correction

•      System performs lemmatization

•      System interprets geo-specification

•      Synonyms supported for DKB terms

•      Punctuation normalization

•      Search locations are always geo-coded to a
center-of-search.

•      Search Attempt Sequencing:

•      Search proceeds in 4 stages,

•      query against the matched, Relevant-tagged
terms.

•      query against all matched terms

•      query against all ad text

•      query for ontology matches

•      Additional Relevance Boost Logic:

•      boost matches on business name

•      boost category matches

•      boost based on business listing- or category-
popularity

 

10

 

•      boost by geo proximity

•      boost primary property matches

•      boost for linguistic proximity

•      boost retail above repair above rental

•      boost based on size of print ad image, aged
out over time by popularity data

•      boost exact above phrase above proximity
match

 

1.3.1.9.   End User Profile

 

•      The user will
be able to create a sign-in name and password by providing a minimal set of
information:

•      Email
address

•      Zip
Code

•      Password

•      Specify
whether or not the user wants the system automatically sign him in when using
DODS on that computer.

•      The user will
be able to change all settings in his personal account:

•      Email
address

•      Zip
Code

•      Password

•      Whether
the system should automatically sign the user in.

•      If the user
forgets his password, he can request that the password be reset. The system
will notify the user of the new password via email.

•      If the user
registers with the DODS website and signs in, then the user can create and
access saved locations (for example, “home” and “work”).

•      If the user
signs in from a different computer, then the contents of the user’s list will
be available. For example, if the user adds items to his list from his computer
at home, and then signs in using his computer at work, the items that he added
to his list while at home will display.

•      The user will
be able to indicate that he is using a public computer so that the system will
not sign him in automatically next time someone opens the DODS website from
that public computer.

 

1.3.1.10.    Analytics

 

•      Number of impressions a business received;

•      Number of clicks on a business listing;

•      Number of clicks on a business’ individual ad
product;

•      Consumer behavior regarding the features and
functionality of the service.

•      The DODS will be able to cookie and track End Users based on predefined
requirements

•      The DODS will be able to perform search
analysis and monitor what End Users
put in and take out of cart.

•      The DODS will be able to measure/track:

•      The speed at which End User’s end session.

•      The percentage of error pages (and type of
errors) that are produced while End
Users are browsing and/or completing online transactions. The error
report will be by market, category and page type (for example, the ability to
tell the percentage of people saw an error page from the attorneys in Denver,
CO category or cart page).

 

11

 

•      End User tool usage (for example, are people
using email or print option, if so how many and for what categories).

 

1.3.1.11.    Interfaces

 

As of the date of this Work Order, the following
systems and/or services have been identified as necessary for the interfacing
operations with DODS.  As part of the
Development and Implementation Services, Aptas will be responsible for the
development of interfaces between the DODS and these systems and/or services
and any other interfaces deemed appropriate for the DODS as directed by Dex:

 

•      Search
Engine Optimization and Search Engine Marketing implementations most be
included for seamless transition from Existing Website to DODS.

•      Content
Management system.

•      Amdocs

•      Interland

•      Aptas
(Ad Knowledge Services)

•      Site
Metrics Analysis package and other web analytical services — Omniture (or
successor service provider(s), allowing for access to/delivery of data for
analysis, data mining, etc.)

•      End
User Surveys

•      Dex
Internal systems

• Dex
to Aptas listings data

• Dex
to Aptas Graphics files

• Dex
to Aptas Reference Data (Headings, Cities, etc.)

• Dex
to Aptas Content Update

• Aptas
to Dex Data Engine

• Aptas
to Dex Ad Update data

• Aptas
to Dex Hyperlinks (AWD, DexMedia.com, others to follow)

• Aptas
to Dex Enterprise Data Mart

• Aptas
to Dex Kana forms

• Aptas
to Dex Active Directory (for user login)

• Aptas
to Dex Affiliates

• Aptas
to Dex Ad Providers (DoubleClick)

• Aptas
to Dex Surveys (Foresee)

• Aptas
to Dex Portal (dashboards)

 

1.3.2.      Threshold DODS
Functionality 

 

The
DODS will include, and provide functionality and operation constituting it as [***],
and shall further meet the following:

 

•      the DODS will
possess the full Existing Website
functionality (unless otherwise expressly
approved by Dex), including the functionality referenced and/or provided
for through the enhancements described in Attachment A.

•      the DODS will
possess the full Existing Website
integration with other systems, including the systems integrations referenced
and/or provided for in Attachment A
and within this Attachment.

•      End User query response time that will meet
or exceed, in all events, [***], but in no event be less than [***] response
time.

•      The DODS will function to minimize failed
search rates, which in all events will be lower than the Existing Website
experience, less than other comparable Internet Yellow Pages/Local Search
online properties, and shall achieve and maintain [***] Status, but in no event
experiencing a

 

12

 

failed search rate exceeding [***] for Valid Searches (as defined in Attachment D, Exhibit 1).

•      The DODS uptime will, measured by calendar
month equal or exceed 99.5%, excluding for purposes of such measurement
downtime attributable to components for which Aptas is not operationally
responsible.

•      The DODS will otherwise meet and conform to
the Performance Standards.

 

In
addition to the foregoing and the functionality described below, Aptas will
ensure that the DODS functionality meets and retains [***] functionality
requirements and expectations through utilization of Labs and hiring and
retaining industry experts and remaining current on literature and industry
publications and ratings respecting [***] functionality and operation.

 

1.4.         DODS
SUCCESS CRITERIA AND PHILOSOPHY

 

1.4.1 Candidate Success Criteria

 

The
business success criteria for the Development and Implementation Services and
the DODS forms the basis for the functional requirements which are jointly
developed by Aptas and Dex and in all cases subject to the final approval of
Dex.    Business success will also be
impacted by Dex based on their decisions in general Dex business decisions,
advertiser relationships and deployment of Dex marketing resources.

 

DODS
will be on a frequent and aggressive product enhancement cycle that will ensure
that it is consistently rated as [***] in the industry.  DODS will ultimately be measured in its
ability to grow OTQ and serve as a strong advertising revenue growth vehicle
that best matches advertisers with customers. 
DODS will be [***], based upon an aggregated assessment of DODS
including the following criteria:

 

•      [***]

 

13

 

1.4.2 Philosophy Candidate Functionality

 

The
following is a summary of certain of the major functionality and components of
DODS (which may be supplemental to those described in Section
1.3. above).  Aptas,
working with Dex, will develop a complete understanding of these features and
functionalities and provide for their incorporation into the DODS under the
direction of the Executive Steering Committee.

 

The
following describes the philosophies and vision of Aptas’ Destination Search.

 

1.4.2.1            [***] Start Page

 

Delivering
the most relevant local search results requires discerning the most relevant
context to a consumer’s search query.  Local search relies upon
determining the relevant geographic context for an inquiry (what and
where).  Differentiating local search from other offerings requires
continuous articulation along these dimensions (product, service, or business;
within an area, around a location, between two points).  One dimension
that has not been fully explored by other offerings is the “time”
dimension.  The simple case is finding businesses that are “open
now”.  Articulation will be continued in this dimension (open during an
event, open around the holidays).

 

14

 

1.4.2.2            Listings Page

 

Many
offerings provide “one size fits all” results, typically a text listing with
relevant textual context for a keyword.  More competitive offerings
provide more structured results for differentiating listings from one another
using content such as price and ratings.  Differentiating from such
offerings requires more articulation in both the content provided in the
listings and different ways of organizing those listing results. 
Category-dependent listing content along with sort and compare functionality
are best current candidates for differentiation.

 

The
RESULTS LISTINGS page will provide the results of the user local search.  The following is the minimum functionality
that describes the philosophy:

 

•      [***]

 

15

 

1.4.2.3            Refinement:  What/Where/When Base

 

Narrowing
search queries to generate the most relevant results is the crux of the search
process.  Inherently non-linear, supporting the process is
problematic.  Refinement proceeds along all dimensions (category,
location, timeframe) in parallel.  Added to this challenge are the
fundamental limitations in facilitating such fluid cognitive processes through
existing user interface artifacts and standards.  Ontological refinement
combined with buyer behavior modeling and potentially structured language
formalisms represent best differentiation opportunities.

 

1.4.2.4            Mapping

 

Viewed
by many offerings as more of a commodity, innovation in mapping represents a
key, if not the primary differentiator in local search.  Simply providing
a fundamentally different digital foundation (vector vs raster) is a baseline
for positioning.  Layering both content and functionality on this
foundation (overlays and itineraries) adds further differentiation.  Most
importantly for differentiation is the focus on the “locus of attention”
indicated through map interaction gestures to discern intent and further
articulate geographic search context.

 

The user has the ability to
view more detail for a listing displayed on the map.

•      Continuous pan and zoom capability that allows the user more control and
granularity when navigating in the map. Continuous zoom could be implemented
with a slider and the continuous panning could be implemented through dragging
the mouse across the map.

•      Rolling over a listing in the map will display more detail for the particular
business.

•      Allow the user to pin a listing, or a set of listings, on the map for a
particular location.

•      Allow the user to set their personal preference for the beginning map
scale used when displaying results in a map.

 

1.4.2.5            Cart

 

The “cart” represents an
explicit first attempt at providing a mechanism to support the consumer in
progressing through the buyer behavior process in creating a temporary list for
use in comparison or itinerary creation.  Work will continue in
determining if such a mechanism should be an explicit or an implicit mechanism
for this support.  Regardless, such a mechanism is the foundation for
creating many lists which can mixed, matched, and shared in much the same ways
as popular analogues (iTunes).  The interaction between community and
content is the primary differentiator explored within the cart.

 

This
functionality includes the following:

•      [***]

 

16

 

1.4.2.6            Search

 

The
overarching goals of search can be summarized by four points:

 

a)    Infer user intent:
By applying a multidimensional set of relevance ranking algorithms, search will
provide highly relevant results that leverage a variety of data and algorithms.

 

b)    Hide complexity: The
underlying collection of yellow pages, web, and other data embody a good deal
of complexity.  A key goal of search is to present results that are
understandable and useful to consumers.

 

c)     Achieve high performance: Achieving high relevance entails a significant number of business
rules.  A key aspect of our approach is generating index data structures
that allow as much of these business rules to be computed before search time as
possible, to maximize search performance.

 

d)    Enhance relevance from usage: In addition to the business rules built into the search algorithms, we
will enhance relevance over time based on user behavior as captured in search
logs.

 

1.4.2.7            Search Mechanics and Fundamentals

 

•      most
consumer friendly search (e.g. misspellings, understanding of consumer intent
of multiple keywords)

•      most
relevant search results has (e.g. balancing advertising and consumer
relevancy);

•      help
in disambiguation (e.g. prompt if unclear what consumer is looking for - a
business name; a category search);

•      matched
to user profile and interests;

•      highly
geographically and content smart (e.g. knows a lot about geographic relevance
such as dry cleaners need to be physically nearby but plumbers only need to
service my area)

•      DODS
will function to minimize failed search rates, which in all events will be
lower than the Existing Website experience, less than other comparable Local
Search and Internet Yellow Pages online properties, and shall ultimately reach
a failed search rate not exceed five percent (5%).

•      Support
full, partial, and multiple word and attribute keyword search options.

•      Focus
on providing useable/valid search results.

•      Present
relevant search results based upon product and content catalog hierarchy,
frequency, position, ranking and weighting.

•      Search
is accessible from multiple pages in the site where search for content makes
sense.

•      Log
Search data and make it available for reporting to allow for fine tuning of the
search tool and the directories/regions/locations searched.  This includes failed searches as well as
information on successful searches.

 

17

 

•      End Users may refine searches, where
subsequent searches are based on results of the prior search, and more narrowly
define the search query.

•      Ability
to respond to fuzzy searches with intelligent logic.

•      Search
will allow End Users to
construct the simplest search query possible with a simple text entry box and
search button, if determined optimal.

•      Search
will check the End User’s profile when a search is executed and customize the
search results accordingly.

•      Search
results are displayed in an easy to interpret fashion.

•      Search
can provide sort options on the search results page.

•      End
User can refine search by multiple business attributes.

•      Search
can indicate the order of the results, such as by location or other attributes.
The information that dictates the search results order by category is internal
to the Application.

•      If
the search returns one or no results, a message and alternative search query
options are presented.

•      The
parties acknowledge that the search engine utilized on the Existing Website [***]
is expected to be replaced, and that the [***] is under consideration for use
in the DODS.  Final selection of the DODS
search engine shall be made as part of the development of the Project Plan.

•      Functionality
will support both basic and advance searches, designed in a manner that each is
easy to conduct.

•      End
User searches may be conducted with minimum of required input.

•      Search
capability supports “natural-language” queries.

 

1.4.2.7            Search Quality – Relevance of
Results

 

•      Criteria
will be established to assure, promote and continually improve search quality –
including appropriate provision for quality and accuracy.

•      DODS
must conform to Dex methodology for treatment of paid ads and appropriate
“tiering” of advertisement offerings.

•      There
will be quantitative and qualitative measurements presented in regularly
scheduled meetings.

 

1.4.2.8            End User Profile

 

Anonymous personalization
is the starting point for developing the end user profile.  Enabling the
consumer to “personalize” their experience without requiring any specific
individual details.  This step starts establishing a solid level of trust
with the consumer and provides the opportunity to obtain additional information
from the consumer on a measured basis.  This process promises to obtain
more accurate information from consumers than competitive offerings. 
Innovation will continue in exploring the value of identity infrastructure.

 

•      Ability
to change all personal profile attributes.

•      Ability
for the End User to reset password their, with notification of such reset
through email.

 

1.4.2.9            Miscellaneous Requirements

 

•      Ability
to display pop-ups and “Flash”-enabled advertising

 

18

 

1.4.2.10         Flexible Template for Advertiser Content

 

The DODS will utilize
templates that accommodate a variety of Content and the various attributes
within Dex Content (e.g., image size variations on articles, need for additional
advertiser attributes to be shown online such as sound and motion, etc).

 

•      Dex will be able to make adaptations to an
existing template or create new templates (e.g., relevant advertiser display
and navigation pages in the DODS will be able to be designed as a template
layout).

 

•      The DODS will support creation and placement
of, and changes to, graphics, text and links. 
This does not include the dynamic reconstruction or repositioning of the
page, only replacement of static linkable elements.

 

1.4.2.11         Tool Enhancements

 

•      Additional Cart/Address Book
Requirements (providing the
ability to capture End User cart selections and personal information.):

•      Ability to take more than one email address.

•      Allow for personalization – Preferences –
Categories - Etc.

•      Have a help feature integrated within address
book.

•      Make it importable/exportable

•      Make it printable

•      Customize “type” of address (e.g., home,
work, parents’ home etc.).

•      Ability to support other contact information
(e.g., cell phones).

•      Email Capabilities (providing the ability for End User to easily
communicate; including forwarding listings via email;

•      Advertiser ratings – DODS will provide capability for End User
ratings/feedback on advertisers or complementary listings, if and to the extent
requested by Dex

 

1.4.2.12         Content Management Enhancements

 

•      The DODS will not have to be down to make
Content or code change.

•      The DODS will offer the ability to work on
parts of the DODS without downtime to the rest of the DODS.

•      The DODS will offer the ability to launch
groups of Content simultaneously.

•      The DODS will permit appropriate Authorized
Users (of various technical abilities) to use tools to manage Content changes.

•      The DODS will
be able to feed data/advertisers into search

•      The DODS will
be able to leverage management tools across areas of the site, search,
analytics, directory/advertiser listing

•      The DODS will
be able to control page titles, metadata and key words.

•      The DODS will
offer bulk upload of Content data (directory listings).

•      The DODS will
support incremental feeds of Content data

•      The DODS will
support orderly backouts of any Content data feed, whether Incremental or bulk.

•      The DODS will
offer the capability on any page to link to any file format (e.g., Flash,
audio, etc.).

 

19

 

1.4.2.13         Analytical Capabilities/Requirements

 

The DODS will perform
services as necessary to enable Omniture or any other web analytics vendor(s)
chosen by Dex to capture End User information to assist Aptas and Dex in making
site and marketing decisions.  Relevant
data will include traffic and segmentation analysis, click-stream analysis,
traffic monitoring of various pages/sections throughout the site, conversion,
search keywords and usage, etc.

 

•      Number of impressions a business received;

•      Number of clicks on a business listing;

•      Number of clicks on a business’ individual ad product;

•      Number of clicks and impressions broken down by advertiser-purchased
units (headings at present, but perhaps in time could encompass keywords)

•      Consumer behavior regarding the features and functionality of the
service.

•      The DODS will be able to cookie and track End Users based on predefined requirements

•      The DODS will be able to perform search analysis and monitor what End Users put in and take out of cart.

•      The DODS will be able to measure/track:

•      The speed at which End User’s end session.

•      The percentage of error pages (and type of
errors) that are produced while End
Users are browsing and/or completing online transactions. The error
report will be by market, category and page type (for example, the ability to
tell the percentage of people saw an error page from the attorneys in Denver,
CO category or cart page).

•      End User tool usage (for example, are people
using email or print option, if so how many and for what categories).

•      Content to which End Users are reacting effectiveness of advertising and promotions
in real time.

 

1.5.         PROVISION
FOR [***] EVOLUTION (POST RELEASE 1.0)

 

The
DODS Functional Specifications will include provision for continual evolution
and development of the DODS as necessary and appropriate to maintain its status
as [***].  This will be accomplished at
the direction of the Executive Steering Committee, subject to the ultimate
approval of Dex and performed in accordance with Attachment
A.  Throughout the
performance of the Development and Implementation Services, Aptas will remain
knowledgeable and current with respect to the functional and operational
requirements for the DODS to be and remain [***] and the parties will work
together, including following the procedures associated with Changes set forth
in Section 6 of the Work Order, to
ensure the development and implementation of the DODS in a manner meeting such
requirements.  For the avoidance of
doubt, Changes required to maintain DODS [***] status will be performed in
accordance with Attachment A.

 

[***] evolution will be achieved through a dynamic
process of continuous innovation in partnership with Dex, and subject to final
approval of Dex.  The process will be
comprised of regular (not less frequently than quarterly) releases, some big,
some small, that will result in enhancements that may include, but are not
limited to:

 

•              [***]

 

20

 

1.6.         FUNCTIONALITY
REQUIREMENTS OF RELEASE 1.0.

 

1.6.1.      Additional
Enhancements

 

Aptas will work with Dex to identify additional
enhancements for the DODS (including incorporation into

 

21

 

release 1.0). 
To the extent enhancements or other improvements to functionality of
software or other components of the DODS are made available by the respective
manufacturer thereof (including Aptas), Aptas will make such enhancements or
improvements available for incorporation into the DODS (subject to Change
Control) at no additional charge to Dex. 
In other circumstances enhancements and improvements shall be available
to Dex for incorporation into the DODS release 1.0 pursuant to this Attachment B or into subsequent
releases or versions pursuant to Attachment A.

 

Aptas will design the DODS to provide flexibility in
performance for the development of future enhancements.

 

1.6.2.      DODS Quality
Success Criteria

 

The
system quality success requirements for the DODS (including for release 1.0 and
later versions). shall include, and Aptas agrees that the DODS will comply the
following:

 

•      Flexibility

•      Systems, subsystems and components are easily
modified and extended as business processes change.

•      Systems and subsystems are composed of
modular components, structurally consistent, and compliant with J2EE coding
platform.

•      System Requirements and
Portability

•      The hardware, software and network
configuration requirements for the DODS are consistent with those of the Existing Website, except to the extent
expressly provided and agreed to in writing by Dex.

•      The systems, subsystems and components
comprising the DODS are easily “ported” across application servers with the
same level specification that are compliant with J2EE.  Ease of portability shall be implemented in
accordance with industry standards.

•      Data structures and data are portable.

•      Performance and Scalability

•      Systems, subsystems and components are able
to scale effectively to peak projected volumes as provided by Dex.

•      The DODS will be able to support peak End
User demands of without affecting any other aspect of the DODS (e.g., no
noticeable affect on response time).

•      Software performance and scalability must
meet appropriate industry benchmarks and standards.

•      Performance testing that mimic the site must
be run when major software Changes occur that may impact scalability and
performance.

•      Site Availability

•      The DODS must be available and function
effectively during low and high traffic patterns and in accordance with the
Performance Standards.

•      The DODS will allow code and content releases
and upgrading that minimize site outage.

•      Necessary downtime for major code releases
and equipment and software maintenance, will be scheduled with Dex’s approval
and in a manner to minimize adverse impact of the downtime.

•      The DODS must permit monitoring and the
application of corrective action without loss of site Availability.

•      Security

•      The DODS shall comply with appropriate
industry standard security protocols in physical hosting, network topology,
application hosting, system administration, and (if implemented) ecommerce
security, and in all cases will comply with Dex Standards.

 

22

 

•      Dex and Aptas may perform a security
assessment prior to implementation to ensure compliance with industry
standards.

 

1.6.3.      Performance

 

Aptas shall perform the Development and
Implementation Services in a manner meeting the Development and Implementation
Milestones set forth in Section 5.2
below (the “Development and Implementation Milestones”).  Aptas shall provide such cooperation and
assistance reasonably required or requested by Dex in connection with Dex’s
evaluation or testing of the Deliverables set forth herein.  Aptas shall perform the Development and
Implementation Services so as to avoid or minimize to the extent reasonably
possible any disruption to or adverse impact on the business or operations of
Dex, including the Existing Website (until its decommissioning and archival
hereunder).  Aptas shall identify and
resolve, with Dex’s reasonable assistance, any problems that may impede or
delay the timely completion of each task that is Aptas’ responsibility and
shall use commercially reasonable efforts to assist Dex with the resolution of
any problems that may impede or delay the timely completion of each task that
is Dex’s responsibility.

 

1.6.4.      Failure to
Meet Development and Implementation Milestones

 

The parties acknowledge and agree that the certain
of the Deliverables to be performed or provided by Aptas during the period of
the Development and Implementation Services have been identified in Section 5.2 below as Development
and Implementation Milestones, representing the dates by which such
Deliverables are to be completed (each a “Development and
Implementation Milestone”). 
In accordance with payment provisions of the Work Order, Dex may
withhold payments due under the Work Order for the month(s) during which a Development
and Implementation Milestone is due but not delivered, until such time as such
Development and Implementation Milestone is delivered. In addition, unless
otherwise agreed and subject to applicability of Section
2.4 of the Agreement, if Aptas fails to implement the DODS
meeting the requirements therefore under this Attachment (including its status
as a [***] Internet Yellow Pages and Local Search website offering material
improvement in functionality and operation over the Existing Website), on or
before January 1, 2006, Dex may terminate this Agreement for cause in
accordance with Section 4.3
of the Agreement without requirement of notice or opportunity to cure.  In all such events, but subject to Section 6.9 of the Agreement, Dex
may recover the damages suffered by Dex in connection with such a termination,
including amounts paid for Deliverables which, due to such termination, are not
available for use by Dex as intended under this Work Order.  In the event that Dex shall so terminate the
Agreement in part, the charges payable to Aptas hereunder shall be equitably
reduced to reflect such terminated Services. 
Any such termination shall be subject to the provision by Aptas of
Transition Services pursuant to the Agreement.

 

1.6.5.      Right to
Suspend or Delay

 

Without
limiting its other rights under the Agreement, Dex reserves the right, in its
sole discretion, to suspend or delay (but not terminate) the performance of the
Development and Implementation Services, including any Deliverable
thereunder.  If Dex elects to exercise
this right and Dex’s decision is based, at least in material part, on
reasonable concerns about Aptas’ ability to perform the Services or complete
such Deliverable or Aptas’ failure to perform its obligations under this
Agreement, Dex shall not incur any additional charges or reimbursable expenses
in connection with such decision.  If
Dex’s decision is not based in material part on reasonable concerns about
Aptas’ ability to perform the Services or complete such Deliverable or Aptas’
failure to perform its obligations under this Agreement, Dex shall reimburse
Aptas for any additional costs reasonably incurred by Aptas as a result of such
decision, but only to the extent Aptas notifies Dex in advance of such costs,
obtains Dex’s approval prior to incurring such costs, and uses commercially
reasonable efforts to minimize such costs.

 

23

 

1.7.         DESIGN
& IMPLEMENTATION TECHNICAL REQUIREMENTS & PRINCIPLES.

 

1.7.1.      High Level
Technical Requirements

 

The
following are high level technical requirements of the DODS.  It will be the responsibility of Aptas to
work with Dex to ensure that this is a comprehensive list and that Aptas has a
complete understanding of these functions.

 

•      Aptas implementation will be subject to Dex
Architectural review and approval; application design will be consistent with
Dex Standards unless a Dex approved reason for deviation exists.  In such a situation, Aptas will provide a
written trade-off analysis to the Dex for next step approval.

•      Java 2 Enterprise Edition specifications will
be followed and the DODS related applications will operate on BEA WebLogic or
open source certified J2EE platforms. 
The Pilot, Beta and DODS shall be fully compliant with the J2EE
standards and shall not involve variants requiring proprietary products or
capabilities that prevent or limit the DODS from being fully portable.

•      Operating System support should include SUSE
Linux or other mutually agreed upon Linux operating system.

•      Support interaction with the corporate RSA
ClearTrust Authorization and Access Service for Dex (or its third party
contractors, as appropriate) access only.

•      Support required for browsers: AOL 6.0,
Netscape 6.0 and Netscape 7.0+ and IE 5.0+ and desirable for Safari and
Firefox.

•      Support Flash 6.0+

•      Consumer-facing production implementation
database implementation will be Oracle unless specifically authorized by Dex

•      .Support streaming sound and video standards,
at least including Windows MediaPlayer and Apple’s Quicktime.

 

2.             IMPLEMENTATION
PERIOD AND SCOPE (RELEASE 1.0)

 

2.1.         IMPLEMENTATION
PERIOD

 

The development and implementation period (the “Development and Implementation Period”) shall commence on
the execution date of this Work Order and shall conclude on the date the DODS
is installed and operational in the Dex Production Environment, in accordance
with the provisions of this Attachment and has been Accepted by Dex.  Without diminishing Aptas’ responsibility for
performing the Development and Implementation Services, Aptas shall complete
all Development and Implementation Services by the final milestone provided in Section 5.2 below. Certain Project
Plan tasks are designated as “Major Development and
Implementation Milestones” in Section 5
below. The Major Development and Implementation Milestones comprise the critical
path of the Development and Implementation Services and Aptas shall complete
such Major Development and Implementation Milestones on or before the
respective due dates assigned to them in the Project Plan and in Section 5 below.

 

2.2.         IMPLEMENTATION
SCOPE

 

2.2.1.      Data/Database
Conversion/Transition

 

Because the Beta, Pilot,
and DODS applications will rely on data delivered by Dex, Aptas and Dex agree
to define appropriate data interfaces using industry standard interface
descriptions (such as xml schema

 

24

 

definitions or
“xsd”).  Each interface identified
between the parties shall have a fully documented interface description.  Each party shall be responsible for
implementing their portion of the interface independently while conforming to
the interface description.  For data
transfers of a sensitive nature secure data transfer will be implemented by
each party.  Each interface will be
identified as either “secure” or “public” .To effect a
smooth transition to the DODS, Aptas will have project management
responsibility for the transition activities which will be performed by Aptas
Personnel and Dex personnel.

 

2.2.2.      DODS
Acceptance Test Plan

 

Dex will work with Aptas to develop an Acceptance
Test Plan for the DODS, including major Deliverables associated with the
development and implementation of the Beta and DODS (the “DODS
Acceptance Test Plan”), not later than the date provided therefore
in the Project Plan.

 

The DODS Acceptance Test Plan will include a
description of the goals and criteria of testing and Dex’s Acceptance
thereunder, including testing of the major components or Deliverable(s)
(including the Beta) after installation in the Dex QA Environment (each, an “Acceptance Test”). 
Acceptance Test scenarios and resulting test cases will be developed by
Dex and Aptas to confirm that the DODS (and the associated Deliverables)
contains all the functionality required of the DODS.  The functionality to be tested will encompass
the testing of the business process and the testing of the interfaces,
including ability to meet processing speed and Performance Standards.   In all cases, Aptas will deliver to Dex for
acceptance testing the DODS (or components thereof as appropriate for testing,
including the Beta DS and DODS Release 1.0) in the condition that Aptas
reasonably believes will comply with all applicable DODS Functional
Specifications and meet the applicable testing requirements.

 

Aptas activities associated with the Acceptance
Tests will include of the following:

 

1.         Attend Acceptance Test team meetings and provide written feedback to
the testing group to support the Acceptance Tests.

 

2.         Coordinate with and support Dex’s efforts (including provision of
appropriate technical descriptions and requirements) to timely develop and
provide the Dex QA Environment to conduct the Acceptance Tests.

 

3.         Aptas and Dex will develop a mutually agreed to defect severity
classification schema, and appropriate guidelines for solving defects.

 

4.         Participate in the review of scenarios and provide written feedback and
written recommendations to Dex regarding the Acceptance Test activities.

 

5.         Load test data provided into the Dex QA Environment.

 

6.         Assist Dex during the Acceptance Tests by answering questions, providing
training in using the DODS, resolving issues, analyzing errors and problems,
and providing fixes to problems in the DODS that prevent the testing from
proceeding. Aptas will provide appropriate access to specialist support during
the Acceptance Tests.

 

7.         Aptas will use tools and processes to report and track project defects
as provided and/or directed by Dex.  Dex
will also use such tools and processes to notify Aptas of defects.  Aptas shall perform activities necessary to
correct defects per the agreed to defect severity classification schema and
guidelines.

 

8.         Work with Dex to create test cases, test data and test scenarios which
are representative of Dex’s business rules and requirements, to be used in the
Acceptance Test prior to the start of scheduled delivery (as defined in Section 4.1 below) of the
applicable Deliverable.  Notwithstanding
the

 

25

 

foregoing, Dex will be entitled to use additional test cases, test data
and test scenarios during the Acceptance Tests. Aptas will be provided all test
cases, test data, and test scenarios developed by Dex.

 

Dex activities associated
with the Acceptance Tests shall consist of the following:

 

1.         Work with Aptas to create test cases, test data and test scenarios
which are representative of Dex’s business rules and requirements, to be used
in the Acceptance Test prior to the start of scheduled delivery (as defined in Section 4.1 below) of the
applicable Deliverable. Notwithstanding the foregoing, Dex will be entitled to
use additional test cases, test data and test scenarios during the Acceptance
Tests.  Aptas will be provided all test
cases, test data, and test scenarios developed by Dex.

 

2.         Dex will approve Aptas use of test data file consisting of production
data which does not violate End User privacy laws nor include End User
sensitive information.

 

3.         Perform the Acceptance Tests in conjunction with Aptas.

 

4.         Provide Aptas with notification of defects through Aptas provided tools
and processes pre-defined to report and track project defects.

 

5.         Test the corrections in accordance with the Acceptance Test Plan.

 

6.         Provide written Acceptance notice according to the written Acceptance
Test Plan once agreed to criteria have been achieved.

 

2.2.3.      DODS
Acceptance Process

 

Unless
explicitly agreed otherwise, the parties will apply the acceptance process set
forth in Section 5 of Attachment A to each Deliverable
associated with the Development and Implementation Service, as well as to the
final Acceptance of the DODS.

 

Aptas
will provide to Dex, interim Deliverable works in progress and final
Deliverables, in accordance with the Development and Implementation Milestones
identified in the Project Plan and will deliver to the Dex Program and Project
Managers written notice of such delivery.

 

Aptas
shall provide reasonable assistance to Dex in connection with Dex’s performance
of its activities associated with acceptance of Deliverables.

 

Aptas will ensure that
the Project Plan contains adequate time to conduct at least one delivery
evaluation per Deliverable.  Additional
delivery evaluations, as required under the delivery Acceptance process
provided for in Section 2.2.2
above, will not increase or decrease the charges for the Development and
Implementation Services unless mutually agreed to by both Aptas and Dex.

 

2.2.4.      Training
Support and Training

 

Aptas
will support Dex’s training as follows:

 

1.   Providing
the Training Materials.

 

2.   Providing
electronic screen shots of the DODS that can be embedded into the Authorized
User Training Materials.

 

3.   Providing
additional available documentation that describes the DODS functionality, error
messages, checks and edits and screen and report layouts and support Dex
training personnel in the development of Training Materials by answering
questions as needed.

 

26

 

4.   Loading
the training or test data into the training database

 

5.   Providing
“train-the-trainer” sessions to equip Dex trainers to provide instruction and
develop Training Material to be used in training the Authorized Users.

 

6.   Participating
in appropriate training session for the DODS.

 

7.   Assist
in Authorized User training and documentation.

 

Dex
will provide the following:

 

1.     Personnel appropriately trained on Data Center operations including
network, security, hardware, OS, software and database administration necessary
to operate the DODS.

 

2.     Personnel familiar with Dex’s business and business rules.

 

3.     Training development schedules, which will list the dates for
train-the-trainer session(s) as well as the dates for sessions.

 

4.     Complete FAST University Training for Authorized User Training.

 

5.     An
environment appropriate for conducting Authorized User training, which shall be
the Dex QA Environment.

 

To
the extent reasonably practicable as determined by Dex, Dex personnel involved
in the development of the Training Materials may also participate in the
execution of the Acceptance Testing in order to increase their familiarity with
the DODS, its environment and system functionality, and in order to validate
the Training Materials prior to training sessions.

 

2.2.5.                      Required
Environments for Development and Implementation of DODS

 

Unless
otherwise directed by Dex, Aptas will be responsible for the installation of
the DODS in all environments (including the Dex QA Environment and the Dex
Production Environment), as well as the setting up of all system parameters
required for the operation of the DODS components.  Aptas will facilitate and ensure that
appropriate authorization and accounts will be created for Aptas’
application/logical Systems Administrators.

 

Aptas
Deliverables with respect to
these activities will include the following:

 

•      Setting up all necessary development and testing (other than the Dex QA
Environment) for the development and testing of the DODS, and supporting Dex’s
setting up of the QA Environment. Also, documenting and detailing the
appropriate set-up procedures for such environment.

 

•      Installing the DODS components in the Dex QA Environment and the Dex
Production Environment, and documenting and detailing the installation
procedures.

 

•      Setting up the logical parameters of the DODS to be used during
development and testing.

 

•      Appropriate packaging of any portion or component of the DODS Software
to be resident on Authorized User client desktops and delivery of such package
to the Authorized Users.

 

The activities of Dex in
this area consist of the following:

 

•      Dex will provide the Dex QA Environment and the Dex Production
Environment.

 

2.2.6.      Existing Website
Archival/Decommissioning

 

Aptas will cooperate with and support Dex’s
decommissioning and archiving the Existing Website in

 

27

 

accordance with the direction of Dex, including
respecting periods of duplicate operation with the DODS.

 

3.             DEPLOYMENT
& IMPLEMENTATION MANAGEMENT

 

3.1.         DODS TEAM

 

In a manner consistent with the requirements of Section 6 of Attachment
A, Dex and Aptas will jointly establish a deployment and
implementation team (the “DODS Team”)
that will be active throughout the Development and Implementation Period, with
participation by Aptas and Dex (in areas where required).  Without limiting the foregoing, the DODS Team
members will be available throughout the Acceptance Tests period and will
participate on an as-needed basis in status meetings and will address issues
that require immediate attention.  Aptas
representatives will be those Aptas personnel who lead the efforts of the Development
and Implementation Plan assigned to Aptas and such individuals will further
coordinate the tasks assigned to Dex.

 

Aptas members of the DODS Team include:

 

•      Aptas CEO, CMO, and SVP Engineering and Operations

•      Aptas DODS Program Manager(s)

•      Aptas DODS Project Manager

•      The individual Aptas personnel who are experts in the components of the
DODS and the various activities comprising the Development and Implementation
Services, and who function on a team leader or similar basis during the
Development and Implementation Period (each, a “Aptas Lead”).

 

Excluding the Aptas CEO, CMO, and SVP Engineering
and Operations, the Aptas members for the DODS Team will not include the
members of the FTEs identified as part of the Program Management Committee
described in Attachment A.

 

Aptas will use all reasonable and good faith efforts
to maintain each Aptas Lead on this project for the entire portion of the
Development and Implementation Period during which such Aptas Lead’s activity
is active.

 

The Dex members of the implementation team will be
the Dex Program Management Committee and any additional participants identified
by Dex.

 

The DODS Team members will meet on a regular basis
as appropriate to review the progress of the Pilot and Beta and support a
smooth DODS implementation.  Output from
these sessions will include the status of each implementation task, action
items, open issues, and the output outlined in Section 6
of Attachment A (if deemed appropriate
by Dex), which will all be tracked by the Aptas DODS Program Manager.  The team will raise any issue that it deems
appropriate to Aptas or Dex management or operational personnel.  The Aptas DODS Program Manager will prepare
and distribute appropriate agenda and minutes for the DODS Team within five (5)
business days following any meeting and will arrange the logistics required for
a speedy resolution of the agenda and action items.

 

CHAPTER 4.        PROJECT TIMELINE

 

4.1.         Project
Plan - Major Development and Implementation Activity and Phases Timeline.

 

The following outline, together with the activity descriptions in Section 5.2 below describes major
Development and Implementation Milestones required to be delivered by Aptas
through its performance of the Development and Implementation Services.  For purposes of this Work Order, “delivery” shall mean completion (including successful
installation in the appropriate environment(s)) of the particular item or

 

28

 

Deliverable, in a manner
meeting applicable requirements and Specifications.

 

	
  Project Plan Phases / 

  Activities

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  
	
  Pilot
  Destination Search

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Implement
  Pilot

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Conduct
  Consumer Testing and Provide Dex Stakeholder Access

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Evaluate
  Test Results

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  DODS User
  Interface and Functionality Refinements

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Obtain
  Formal Technical and Sponsor Concurrence for DODS Feature Set

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  

 

	
  Project Plan Phases /

  Activities

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  
	
  Beta
  Destination Search

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Plan for
  Implementation

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Develop
  Hardware and Network Implementation Plans

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Define
  Environmental Controls (Security, Contingency, Planning)

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Identify
  Beta Interfaces

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Design and
  Develop Beta Interfaces

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Build QA
  Environment

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Receive
  sample data feeds from Dex

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Develop Test
  Strategy and Plan; Define Test Cases

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Conduct
  Functional and Integration Testing

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Build
  Production Environment

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Develop
  documentation

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Conduct
  Performance 

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  

 

29

 

	
  Project Plan Phases /

  Activities

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  
	
  Testing

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Conduct User
  Acceptance Testing

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Train
  Authorized Users

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Obtain
  Formal Sponsor Concurrence

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Prepare for
  Beta Transition to Production

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Implement
  Beta

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Conduct
  Additional Consumer and Advertiser Research and/or Testing

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Reports
  About Site Usage and Advertiser Statistics

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Evaluate
  Results

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Continue
  DODS User Interface and Functionality Refinements

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Obtain
  Formal Concurrence for Feature Set for DODS

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  

 

	
  Project Plan Phases / 

  Activities

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  
	
  DODS

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Validate
  Business Requirements

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Business and
  Technical Requirements Definition

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Refined
  Assumptions, Constraints, Risk and Exclusions

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Create More
  Detailed Project Plan

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Develop the
  Conceptual Designs

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Design User
  Interfaces (Detailed Interaction Design)

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  

 

30

 

	
  Project Plan Phases / 

  Activities

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  	
  [***]

  	
   

  
	
  Create Asset
  Deployment Strategy Delivery Plan

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Conduct UI
  and Functionality Changes Walkthrough

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Prepare for
  Implementation

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Develop Test
  Strategy and Plan

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Design Software
  Modifications and Components

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Develop and
  Unit Test Software

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Write
  Documentation

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Build DODS
  in QA

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Functional
  and Integration Testing

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Performance
  Testing

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  User
  Acceptance Testing

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Train
  Authorized Users

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Obtain
  Formal Sponsor Concurrence

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Prepare for
  DODS Transition to Production

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Implement
  DODS

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Decommission
  and Archive Existing Website

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
  3/06

  	
   

  

 

CHAPTER 5.                    PERFORMANCE OF DEVELOPMENT AND
IMPLEMENTATION SERVICES

 

5.1.                            APTAS
PROJECT METHODOLOGY.

 

5.1.1.                  Aptas’
Project Methodology

 

In performing the Development and Implementation Services, Aptas shall
adhere principles defined by and consistent with the Agile  Methodologies (www.agilemanifesto.org), in all cases
involving a team-oriented, iterative development process that relies on
continuous integration and communication to ensure a high level of quality and
adaptability.

 

Throughout its performance of Development and Implementation Services,
Aptas will provide and utilize processes and tools to enable it to effectively
perform the following:

 

31

 

1.              Clearly understand and confirm Dex’s approval
of requirements, all in accordance with the procedures and methodology
described below;

 

2.              Prioritize and segment requirements;

 

3.              Understand what Aptas builds addresses these
requirements;

 

4.              Ensure constant communication across the
team;

 

5.              Allow Aptas to adapt to changing requirements
(functionality, time, cost);

 

6.              Ensure a high level of quality before going
into testing (QA);

 

7.              Continually report and test quality
throughout the development effort;

 

8.              Provide a consistent and repeatable
build/install/test environment;

 

9.              Ensure that defects found throughout the
cycle do not repeat in future cycles; and

 

10.       Provide accountability and traceability.

 

11.       Ongoing monitoring for significant areas of
usage and improvement.

 

In order to ensure its delivery of the Deliverables and otherwise meets
its obligations associated with the Development and Implementation Services,
Aptas shall provide and utilize appropriate tools and processes and comply with
the following:

 

1.              In order to ensure that the Aptas and Dex
understand the requirements, Aptas will develop, for approval by Dex, detailed
functional specifications for the DODS (and Pilot and Beta) including use cases
and wire-frames to detail out each requirement. These will be developed with
the DODS Team (as defined in Section 3.1
above) and include input from a cross-functional team including product
marketing, product management, customers, and the software architects.

 

2.              In order to create logically grouped and
correctly sized iterations, the Aptas will coordinate with Dex (through product
managers (for priority) and the software architects (for sizing)) to ensure
agreement on what functionality should fall within which iterations.

 

3.              In order to ensure that the DODS (and Pilot and
Beta) meets Dex’s requirements, design specifications shall be built as a
collaborative effort among Aptas’ architects and provided for approval to Dex,
through design documents that expound upon the DODS functional requirements to
provide sequence diagrams and class diagrams as well as additional detail
that applies to the code-level.

 

4.              In order to ensure effective communications,
Aptas shall loosely apply the concept of a scrum. Twice weekly, or more
often as required, the Aptas architects meet quickly to identify any
dependencies, roadblocks, progress, goals, and exceptions. The outcome of these
meetings will be reported to the teams (including Dex) in team and other
appropriate meetings. Team meetings occur informally and constantly, as well as
formally as provided in this Attachment.

 

5.              In order to make assure sufficient
flexibility to effectively handle the change that is inevitable in performance
of the Development and Implementation Services, Aptas will follow an iterative
development methodology as described above. As appropriate, the iterations will
be kept short, so that not more than a single iteration shall be impacted by
the change. The iterations are traditionally six (6) week iterations, but
any may be of two (2) weeks longer or shorter duration as defined at
the beginning of the iteration as required by the scope of such iteration.

 

32

 

6.              In order to ensure a high level of quality
and not rely on testing (QA) to be the sole owner and reporter of quality,
thorough Unit tests are developed throughout all iterations. The unit-tests are
executed as part of the nightly-build and all failing unit tests are
addressed with the highest importance. Code-coverage is analyzed through the
unit-test reports. Aptas will utilize latest strategies for testing and
code-coverage. Any areas lacking in unit-test coverage will have tests created
for them as a matter of high importance.

 

7.              Through unit-test, Aptas will determine
low-level code test coverage. Additional quality checks will be provided by a
Continuous Integration (CI) build
environment as code is modified and checked into source control. Any time
broken code is checked in, all applicable personnel are notified and the
responsible party addresses the problem with the highest urgency. As part of
the CI, Aptas will utilize the latest strategies for source control.

 

8.              Because of the nature of iterative
development, frequent builds will be put into regular testing (QA). In order to
do this effectively, an automated build process using Ant is run by QA
to check out the code, handle versioning, compile the code, deploy the
application, and execute the system test suite, and provide notification of all
parties is used.

 

9.              In order to avoid the cycle of finding and
fixing a defect, only to have the same defect re-appear in future cycles, all
defects are translated into unit-tests. This ensures that those defects are
tested for continually, throughout the development cycle.

 

10.       In order to provide accountability, various
notification mechanisms are provided team-wide as system-state changes. For
example, if code does not compile, all members are notified by the CI and the
owner addresses the problem immediately. As QA builds are completed and
automated system tests are run, all team members are notified and any problems
found are addressed prior to the next build. Traceability from requirements,
through implementation, to test cases will be provided by one or more
appropriate tools to be selected by Aptas.

 

Aptas shall make such
processes and tools available to Dex as shall be appropriate during the period
of Development and Implementation Services to enable Dex to effectively support
and monitor the activities and performance of Aptas and perform its
responsibilities associated with the Development and Implementation Services.

 

5.1.2.                  Aptas’
Project Methodology – Process Steps.

 

Aptas’ project methodology involves the following process steps. Aptas
shall be primarily responsible for the activities involved in each of these
process steps, subject to the reasonable consultation with and cooperation by
Dex. To the extent impacting the Deliverables or Project Plan, such activities
shall be subject to the approval of Dex.

 

33

 

	
  Process Steps

  	
   

  	
  Definition

  	
   

  	
  Deliverable

  
	
  Ideation

  	
   

  	
  1. Define the problem-solving and/or
  project objectives 

  2. Form an “ideal” vision of the system and/or project 

  3. Develop solution concepts to bring the system closer to ideal 

  4. Evaluate solution concepts and tackle subsequent tasks

  	
   

  	
  High level requirements document outlining
  the outcome of the Ideation Session.

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Feasibility Analysis

  	
   

  	
  Review the feasibility of the ideas and concepts created during the
  Ideation phase.

  	
   

  	
  Feasibility Analysis Document

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Estimation

  	
   

  	
  Based on the feasibility analysis and
  functional requirements, provide a high level estimate of project timelines.

  	
   

  	
  High level project plan document.

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Approval Board

  	
   

  	
  Program stakeholders sign off on project
  plan, including requirements documentation and project schedule.

  	
   

  	
  Project Plan, Requirements Document or
  Project Schedule may require revisions.

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Staffing/Resourcing

  	
   

  	
  Adequately staff the project or provide a
  plan for staffing based on the project estimation step. Both Aptas and Dex
  will plan and staff in preparation for the project.

  	
   

  	
  Staff/Resources

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Design

  	
   

  	
  Create the characteristics of the system that are selected by the
  Development group in response to the requirements in the functional
  specifications document. These could consist of implementation related
  issues, such as decisions about what software units and logic to use to
  satisfy the requirements.

  	
   

  	
  Software Requirements Specification/Design Documents.

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Development

  	
   

  	
  The process of coding the software based on the functional and design
  specifications. This will be an iterative process along with design and
  quality assurance. Joint development between Dex and Aptas may be
  required.

  	
   

  	
  Iterative builds delivered to QA group for the testing steps.

  

 

34

 

	
  Process Steps

  	
   

  	
  Definition

  	
   

  	
  Deliverable

  
	
  Quality Assurance

  	
   

  	
  A planned and systematic pattern of actions necessary to provide
  confidence that management and technical planning and controls are adequate
  to the established functional and technical requirements. Joint process of
  quality assurance between Dex and Aptas may be required.

  

  * See QA Process Section*

  	
   

  	
  Documentation

   

  • Test Plan

   

  • Test Cases

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Readiness Review

  	
   

  	
  This is the final management checkpoint and approval stage before the
  product is deployed. The release readiness review results in a go/no-go
  decision about whether to deploy the release. If the decision is a go, the
  release moves to roll-out planning and preparations or is physically incorporated
  into the production environment. Otherwise, the deployment is postponed until
  the necessary improvements take place.

  	
   

  	
  Decision to deploy product or send back to Engineering for additional
  iterations.

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Deployment/  Implementation

  	
   

  	
  Site is launched and ready for use by customers.

  	
   

  	
  Website

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Tracking/Reporting

  	
   

  	
  Track and report on that the changes made to the site are performing
  properly.

  	
   

  	
  Logs and reports, existing or custom

  

 

5.1.3.                  Project
Management Website.

 

Throughout the performance
of the Development and Implementation Services, Aptas will use the Project
Management Website and other tools as may be provided by Dex, in
accordance with the direction and procedures of Dex.

 

5.2.                            PROJECT
PLAN - KEY PROJECT ACTIVITIES AND DELIVERABLES.

 

Key
project activities and associated areas of responsibility involved the
development and implementation of the DODS are described in the matrix set
forth below. The “Primary Responsible Party”
as designated in the matrix below is the Party responsible for leading the
activities or the Party with the primary responsibilities for the activity;
nonetheless, the other Party may have responsibility to cooperate and
assist in performing the activity, as shall be specified in further detail in
the Project Plan as it is further developed and modified as contemplated in Section 1.2.5 above. Work
products shall be produced as interim documents, 

 

35

 

and
shall be used to develop the formal Deliverables. Aptas shall make the work
products available to Dex in a work-in-progress state, as appropriate and as may be
requested by Dex.

 

In
addition to the foregoing, for the following tables that list activities and
Deliverables the following definitions apply for the responsible party:

 

“Primary Responsible Party” means the designated party is responsible for the management,
development, quality and delivery of the deliverable following the agreed upon
processes and procedures. This includes coordinating with and obtaining
contributions from the Secondary Responsible Party as it relates to the
completion of the Deliverable. Certain specific secondary responsibilities are
listed against Key Project Activities, as applicable.

 

“Secondary Responsible Party” means the designated party shall be a contributor within the activities
toward the completion of the Deliverable, or creation of whole or part of
the Deliverables (as indicated). There may be a dependency on the
Secondary Responsible Party to complete tasks in order for the Deliverable itself
to be complete. If a Secondary Responsible Party is listed under
responsibility, it indicates that there is planned work effort that is
anticipated by this party.

 

In
all cases Dex retains the right to Accept all Deliverables irregardless of its
role being specified as either the Primary or Secondary party. Consequently, it
is expected that Aptas will involve Dex at key decision points, for reviews and
involvement in meetings, throughout the Deliverable development process so that
the best possible Deliverable is created and the review and Acceptance of
Deliverables can be achieved expeditiously within specified and agreed to
timelines.

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY

  RESPONSIBLE PARTY

  
	
  Pilot Destination Search

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  *1.

  	
   

  	
  Implement Pilot

  	
   

  	
  •

  	
  Web Application demonstrating baseline
  destination search functionality to conduct consumer surveys

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  
	
  2.

  	
   

  	
  Conduct Consumer and Provide Dex
  Stakeholder Access.

  	
   

  	
  •

  	
  Deployment of application to statistically
  significant set of consumers.

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  

 

36

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY

  RESPONSIBLE PARTY

  
	
  Pilot Destination Search

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  3.

  	
   

  	
  Evaluate Test Results

  	
   

  	
  •

  	
  Quantitative results for feature usage and
  consumer and advertiser value

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Assess test results, and identify required
  changes

  
	
  *4.

  	
   

  	
  DODS User Interface and Functionality
  Refinements

  	
   

  	
  •

  	
  Set of prioritized change orders for Beta
  and DODS

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas
  

  Secondary: Dex
  

  •                  Set priorities for change
  orders and define acceptable deployment requirements

  
	
  5.

  	
   

  	
  Obtain Formal Technical and Sponsor
  Concurrence for DODS Feature Set

  	
   

  	
  •

  	
  Acceptance of change orders for DODS

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  

 

* Note:  
Deliverables highlighted through bolding and/or asterisk designation
constitute Major Development and Implementation Milestone for the indicated
delivery date(s).

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY

  RESPONSIBLE PARTY

  
	
  Beta Destination Search

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  *1.

  	
   

  	
  Plan for Implementation
  

  a.              Define the
  implementation plan that specifically describes how the Beta Website will be
  transitioned into production (i.e., training, data conversion, switchover)

  	
   

  	
  •                  Production
  cut-over plan including roll back plan

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  
									

 

37

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY

  RESPONSIBLE PARTY

  
	
  Beta Destination Search

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  2

  	
   

  	
  Develop Hardware and Network Implementation
  Plans 

   

  a.              Provide logical design of application
  interfaces (between presentation layer, search, listing data, user profile)
  

  b.              Provide memory, disk I/O, storage, and
  network requirements to Dex  

  c.               Provide and present technical solution
  including key 3rd party software components and dependencies
  

  d.              Recommend hardware and network designs
  

  e.               Review Dex hardware, network and storage
  designs  

  f.                Assist in risk assessment and mitigation
  strategies of chosen hardware and network design

  	
   

  	
  •                  Network Diagrams  

  •                  Hardware Specifications 

  •                  3rd Party License Requirements
  

  •                  Risk Assessment Statement

  	
   

  	
  [***]

  	
   

  	
  Primary: Dex  

  Secondary: Aptas

  
	
  3

  	
   

  	
  Define Environmental Controls (Security,
  Contingency, Planning)

  	
   

  	
  •                  Develop
  the Beta Website security model – compile all security information into a
  comprehensive plan over the life of the development project.

  	
   

  	
  [***]

  	
   

  	
   

  
	
  4

  	
   

  	
  Identify Beta Interfaces 

  	
   

  	
  •                  Data
  flow 

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  

 

38

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY

  RESPONSIBLE PARTY

  
	
  Beta Destination Search

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  a.              Package the Beta
  Website’s functions into subsystems and map the flow of data between them. 

  b.              Identify files
  and/or databases. 

  c.               Identify the
  media (screen, paper, electronic file, document, etc.) for each data flow.

  	
   

  	
                          diagrams

  	
   

  	
   

  	
   

  	
   

  
	
  5

  	
   

  	
  Design and Develop Beta Interfaces

  	
   

  	
  •                  Code

  	
   

  	
  [***]

  	
   

  	
   

  
	
  6

  	
   

  	
  Build QA Environment 

  

  a. Install hardware 

  

  b. OS hardware 

  

  c. Configure hardware 

  

  d. Load Aptas and 3rd party software

  	
   

  	
  •                  QA Ready
  Environment

  	
   

  	
  [***]

  	
   

  	
  Primary: Dex  

  Secondary: Aptas  

   

  •                  Assist in the installation and
  configuration of Aptas components and 3rd party components
  included as part of the Aptas design

  
	
  7

  	
   

  	
  Receive Sample Data Feeds from Dex 

   

  a. Produce data feeds in the agreed upon format
  and quantities of data  

  

  b. Support integration efforts

  	
   

  	
  •                  Data
  feeds

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •

  
	
  8

  	
   

  	
  Develop Test Strategy and Plan; Define Test
  Cases 

   

  a.              Ensure that the
  test environment is ready for use 

   

  b.              Communicate
  scenarios to be tested 

  	
   

  	
  •                  Test
  strategy and plan 

  •                  Test
  objectives 

  •                  Levels
  of testing, including conceptual, functional, unit, System, integration,
  acceptance 

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Assist in the development of test strategy
  and plan and methods acceptable to test performance metrics

  

 

39

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY

  RESPONSIBLE PARTY

  
	
  Beta Destination Search

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  to prevent gaps in delivering business
  requirements

  	
   

  	
  •                  Roles
  and responsibilities for testing

  	
   

  	
   

  	
   

  	
   

  
	
  9

  	
   

  	
  Conduct Functional and Integration Testing 

   

  a.              Conduct functional
  tests to ensure DODS achieves requirements 

   

  b.              Conduct end to end
  system tests to ensure the DODS achieves documented requirements

  	
   

  	
  •                  Functional
  test results 

   

  •                  Test
  results 

   

  •                  Integration
  test results 

   

  •                  Prioritized
  list of change requests, issues, risks

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

   

  •                  Review functional test scenarios  

  •                  Assist Aptas in the specification of test
  scenarios  

  •                  Review testing results  

  •                  Prioritize change requests  

  •                  Assist in issue resolution and risk
  mitigation  

  •                  Perform Dex aspects of integration
  tests  

  •                  Participant in performance testing

  
	
  10

  	
   

  	
  Build Production Environment 

   

  a.              Install hardware 

   

  b.              OS hardware 

   

  c.               Configure
  hardware 

   

  d.              Load Aptas and 3rd
  party software

  	
   

  	
  •                  Production
  Ready Environment

  	
   

  	
  [***]

  	
   

  	
  Primary: Dex  

  Secondary: Aptas  

   

  •                  Assist in the installation and
  configuration of Aptas components and 3rd party components
  included as part of the Aptas design

  
	
  11

  	
   

  	
  Develop Documentation 

   

  a. Write User Procedures, compile into User
  Manual

  	
   

  	
  •                  Technical
  Documentation

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

   

  •                  Develop documentation necessary for the
  integration efforts which may include definition of data formats and
  files (listing databases, etc.)

  
	
  12

  	
   

  	
  Conduct Performance 

  	
   

  	
  •                  Performance
  test 

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  

 

40

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY

  RESPONSIBLE PARTY

  
	
  Beta Destination Search

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  Testing 

   

  c.               Complete all
  scripted user scenarios 

   

  d.              Apply mixed and
  varying loads based on scripted user scenarios 

   

  e.               Define metrics to
  be measured 

   

  f.                Capture, analyze
  and make appropriate changes

  	
   

  	
  results 

   

  •                  Summary
  of findings

  	
   

  	
   

  	
   

  	
  Secondary: Dex  

   

  •                  Participate in the definition, and
  performance of all tests and in the analysis of test results  

   

  •                  Perform system tuning under the
  guidance of Aptas in order to alter observed performance behavior of the
  delivered software.

  
	
  13

  	
   

  	
  Conduct User Acceptance Testing 

   

  a.              Conduct acceptance
  tests to validate the DODS meets the documented requirements

  	
   

  	
  •                  Written
  approval by user acceptance authority

  	
   

  	
  [***]

  	
   

  	
  Primary: Dex  

  Secondary: Aptas  

  •                  Provide training for Acceptance Test
  Team 

  •                  Assist
  is trouble-shooting of any identified issues 

  •                  Supply
  at least 1 test/development engineer to be present during acceptance testing with the Acceptance Test team in order to
  observe and document system behavior.

  
	
  14

  	
   

  	
  Train Authorized Users 

   

  a.              Train the
  Authorized Users as agreed to by Aptas and the Dex Governance Team 

   

  b.              Ensure that all
  Authorized Users are able to use the DODS

  	
   

  	
  •                  Training
  Materials (end user, administrative, operational) 

   

  •                  Trained
  Authorized Users (end user, administrative, operational) 

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Participate in training  

  •                  Train additional Dex staff that required
  knowledge, but could not practically be present in training provided by Aptas

  

 

41

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY

  RESPONSIBLE PARTY

  
	
  Beta Destination Search

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
  •                  Prioritized
  requests, issues, risks

  	
   

  	
   

  	
   

  	
   

  
	
  15

  	
   

  	
  Obtain Formal Sponsor Concurrence 

  

  Decision point for the Governance Team: 

   

  a.              For approval of
  the work completed 

  b.              Develop issue
  correction plan to address any issues that were found during acceptance
  testing but were not corrected

  	
   

  	
  •                  Software
  accepted

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

   

  •                  Review acceptance test results, outstanding
  issues, corrective maintenance plans, and risk 

   

  •                  Accept or reject software deliverable.

  
	
  16

  	
   

  	
  Prepare for Beta Transition to Production 

   

  a.              Ensure that the
  production environment (including operations personnel and support staff) is
  prepared for the start of production. 

  b.              Install required
  new equipment, software, and communications systems. 

  c.               Perform any
  necessary data conversion/porting

  	
   

  	
  •                  Implementation
  schedule 

   

  •                  Operations
  schedule

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

   

  •                  Assist in production modification tasks as
  it relates to installation, tuning and other system and operational
  activities

  
	
  *17

  	
   

  	
  Implement Beta  

   

  a.              Move Beta into
  production use

   

  b.              Performance tune 

  	
   

  	
  •                  Beta in full production

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Perform system configuration
  required 

  •                  Assist in performance 

  

 

42

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY

  RESPONSIBLE PARTY

  
	
  Beta Destination Search

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  as
  necessary

  	
   

  	
   

  	
   

  	
   

  	
   

  	
  tuning

  
	
  18

  	
   

  	
  Conduct Additional Consumer and Advertiser
  Research and/or Testing.

  	
   

  	
  •                  Deployment
  of research to assess consumer and advertiser value

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  
	
  19

  	
   

  	
  Reports About Site Usage and Advertiser
  Statistics

  	
   

  	
  •                  Reports
  of actual site usage and correlation to Dex revenue structure. 

   

  •                  Reports
  correlating to Dex’s revenue structure, based on search logs from DOE

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  
	
  20

  	
   

  	
  Evaluate Results

  	
   

  	
  •                  Quantitative
  results for feature usage, consumer and advertiser value, and correlation to
  Dex revenue structure

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Assess test results, and identify required
  changes.

  
	
  21

  	
   

  	
  Continue DODS User Interface and
  Functionality Refinements

  	
   

  	
  •                  Set
  of prioritized change orders for DODS

  	
   

  	
  [***]

  	
   

  	
  Secondary: Dex  

  •                  Set priorities for change orders and define
  acceptable deployment requirements

  
	
  22

  	
   

  	
  Obtain Formal Concurrence for Feature Set
  for DODS

  	
   

  	
  •                  Acceptance
  of change orders for DODS

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  

 

* Note:  
Deliverables highlighted through bolding and/or asterisk designation
constitute Major Development and Implementation Milestone for the indicated
delivery date(s).

 

43

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY RESPONSIBLE

  PARTY

  
	
  DODS

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  *1.

  	
   

  	
  Validate Business Requirements

  	
   

  	
  •                  Prioritized
  list of high level business requirements. Items will be identified as high
  and medium. 

  •                  High
  are those requirements that must be implemented in Pilot. 

  •                  Medium
  are those requirements that must be implemented in the Beta Destination
  Search 

  •                  Low
  are those requirements that must be implemented in the implementation of the
  DODS.

  	
   

  	
  [***]

  	
   

  	
  Primary: Dex  

  Secondary: Aptas

  
	
  2.

  	
   

  	
  Business and Technical Requirements
  Definition

  	
   

  	
  •                  DODS
  context diagram 

  •                  Business
  rules by functional area 

  •                  Business
  use case diagram Glossary

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Assist
  by providing information as required by Aptas 

  •                  Review deliverables

  
	
  3.

  	
   

  	
  Refined Assumptions, Constraints, Risk, and
  Exclusions

  	
   

  	
  •                  High
  level architectural decisions.

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  
	
  4.

  	
   

  	
  Create more detailed Project Plan

  	
   

  	
  •                  Refined
  high level Project Plan and resource requirements

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  
	
   

  	
   

  	
  Develop the Conceptual 

  	
   

  	
  •                  Additional
  

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  

 

44

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY RESPONSIBLE

  PARTY

  
	
  DODS

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  5.

  	
   

  	
  Designs 

   

  a.              Identify best
  practices for the DODS being developed 

  b.              Define the DODS
  basic functionality and information exchanges 

  c.               Identify the
  inputs, outputs, and triggers for each DODS function

  	
   

  	
  Interfaces for the DODS 

   

  •                  DODS
  use cases

  	
   

  	
  [***]

  	
   

  	
   

  
	
  6.

  	
   

  	
  Design User Interfaces (Detailed
  Interaction Design) 

   

  a.              Storyboard
  Interfaces to describe basic flow of the screens and scenarios 

  b.              Create prototypes
  with sample screens and basic functionality for customer input. 

  c.               Consumer and
  Advertiser Testing needed, as well as evaluation and integration of these
  findings.

  	
   

  	
  •                  Screen
  designs 

   

  •                  Form designs
  

   

  •                  Report
  designs 

   

  •                  Navigational
  design 

   

  •                  HTML

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  
	
  7.

  	
   

  	
  Create Asset Deployment Strategy Product
  Delivery Plan 

   

  a.              Identify the
  processes required to deploy functionality

  	
   

  	
  •                  Asset
  deployment plan 

   

  •                  Asset
  delivery plan 

   

  •                  Deployment
  strategy 

   

  •                  Release
  strategy

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Provide cross organizational support for
  release coordination

  
	
  8.

  	
   

  	
  Conduct UI and Functionality 

  	
   

  	
  •     Prioritized
  list of issues, 

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  Secondary: Dex 

  

 

45

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY RESPONSIBLE

  PARTY

  
	
  DODS

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  Walkthrough 

   

  a.              Ensure that the
  various aspects of the design fulfill the requirements and comply with
  standards and reference architecture.

  	
   

  	
  resolutions, changes, etc 

   

  •                  Sign-off(s)
  indicating concurrence

  	
   

  	
   

  	
   

  	
  •                  Provide standards required  

  •                  Review designs

  
	
  9.

  	
   

  	
  Prepare for Implementation 

   

  b.              Define the
  implementation plan that specifically describes how the DODS Website will be
  transitioned into production (i.e., training, data conversion, switchover) 

  c.               Develop the DODS
  Website security model – compile all security information into a
  comprehensive plan over the life of the development project.

  	
   

  	
  •                  Production
  cut-over plan including roll back plan 

   

  •                  Application
  security model

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  
	
  10.

  	
   

  	
  Develop Test Strategy and Plan 

   

  c.               Define test cases
  (started early so that during the development of the use case the each test
  case is being defined). 

  d.              Ensure that the
  test environment is ready for use 

  e.               Communicate
  scenarios to be tested to prevent gaps in 

  	
   

  	
  •                  Test
  strategy and plan 

  •                  Test
  objectives 

  •                  Levels
  of testing, including conceptual, functional, unit, System, integration
  acceptance 

  •                  Roles
  and responsibilities for testing

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Assist in the development of test strategy
  and plan

  

 

46

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY RESPONSIBLE

  PARTY

  
	
  DODS

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  delivering business requirements

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  11.

  	
   

  	
  Design Software Modification and Components

  	
   

  	
  •                  Data
  Flows 

   

  •                  Design
  Specifications

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  
	
  12.

  	
   

  	
  Develop and Unit Test Software

  	
   

  	
  •                  Handoff
  of software to QA

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  
	
  13.

  	
   

  	
  Write Documentation 

   

  a.              Write user
  procedures, compile into user manual

  	
   

  	
  •                  Organized
  and accessible work products (e.g. team room, etc.) 

   

  •                  Organized
  and accessible “how to” training documentation material for Dex personnel and
  Dex designated third parties

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  
	
  14.

  	
   

  	
  Build DODS in QA 

   

  a.              Develop program
  code and perform unit tests.

  b.              Build user
  interfaces

  	
   

  	
  •                  Application(s)
  including code assets, scripts, processes, schemas, etc. ready for test

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas

  
	
  15.

  	
   

  	
  Functional and Integration Testing 

   

  a.              Conduct functional
  tests to ensure DODS achieves requirements 

  b.              Conduct end to end
  

  	
   

  	
  •                  Functional
  test results 

   

  •                  Test
  results 

   

  •                  Integration
  test results 

   

  •                  Prioritized
  list of 

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Review functional test scenarios  

  •                  Assist Aptas in the specification of test
  scenarios  

  •                  Review testing results  

  

 

47

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY RESPONSIBLE

  PARTY

  
	
  DODS

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  system tests to ensure the DODS achieves
  documented requirements

  	
   

  	
  change requests, issues, risks

  	
   

  	
   

  	
   

  	
  •                  Prioritize change requests  

  •                  Assist in issue resolution and risk
  mitigation  

  •                  Perform Dex aspects of integration tests
  

  •                  Participant in performance testing

  
	
  16.

  	
   

  	
  Performance Testing 

   

  a.              Complete all
  scripted user scenarios 

   

  b.              Apply mixed and
  varying loads based on scripted user scenarios 

   

  c.               Define metrics to
  be measured 

   

  d.              Capture, analyze
  and make appropriate changes

  	
   

  	
  •                  Performance
  test results 

   

  •                  Summary
  of findings

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Participate in the definition, and
  performance of all tests and in the analysis of test results  

  •                  Perform system tuning under the
  guidance of Aptas in order to alter observed performance behavior of the
  delivered software.

  
	
  17.

  	
   

  	
  User Acceptance Testing 

   

  a.              Conduct acceptance
  tests to validate the DODS meets the documented requirements

  	
   

  	
  •                  Written
  approval by user acceptance authority

  	
   

  	
  [***]

  	
   

  	
  Primary: Dex  

  Secondary: Aptas  

  •                  Provide training for Acceptance Test Team
  

  •                  Assist is trouble-shooting of any
  identified issues  

  •                  Supply at least 1 test/development engineer
  to be present during acceptance testing with the Acceptance Test team in
  order to observe and document system behavior.

  
	
  18

  	
   

  	
  Train Authorized Users 

   

  a.              Train the
  Authorized Users as agreed to by Aptas and the Dex 

  	
   

  	
  •                  Trained
  Authorized Users

  •                  Prioritized
  requests, issues,

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Participate in training  

  •                  Train additional Dex staff 

  

 

48

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY RESPONSIBLE

  PARTY

  
	
  DODS

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  Governance Team 

  b.              Ensure that all
  Authorized Users are able to use the DODS

  	
   

  	
  risks

  	
   

  	
   

  	
   

  	
  that required knowledge, but could not practically
  be present in training provided by Aptas

  
	
  19.

  	
   

  	
  Obtain Formal Sponsor Concurrence 

   

  Decision point for the Governance Team: 

   

  a.              For approval of
  the work completed 

  b.              Develop issue
  correction plan to address any issues that were found during acceptance
  testing but were not corrected

  	
   

  	
  •                  Software
  accepted

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Review acceptance test results, outstanding
  issues, corrective maintenance plans, and risk  

  •                  Accept or reject software deliverable.

  
	
  20.

  	
   

  	
  Prepare for DODS Transition to Production 

   

  a.              Ensure that the
  production environment (including operations personnel and support staff) is
  prepared for the start of production. 

  b.              Install required
  new equipment, software, and communications systems. 

  c.               Perform any
  necessary data conversion/porting

  	
   

  	
  •                  Implementation
  schedule 

   

  •                  Operations
  schedule

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Assist in production modification tasks as
  it relates to installation, tuning and other system and operational
  activities

  
	
  *21.

  	
   

  	
  Implement DODS  

   

  a.              Move DODS into
  production use  

   

  b.              Performance tune
  as necessary

  	
   

  	
  •                  DODS in full production

  	
   

  	
  [***]

  	
   

  	
  Primary: Aptas  

  Secondary: Dex  

  •                  Perform system
  configuration required  

  •                  Assist in performance tuning

  

 

49

 

	
  KEY
  PROJECT

  ACTIVITIES

  	
   

  	
  Deliverables*

  	
   

  	
  DELIVERABLE

  MILESTONE

  DATES (Date of

  completed

  delivery)

  	
   

  	
  PRIMARY AND

  SECONDARY RESPONSIBLE

  PARTY

  
	
  DODS

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  22.

  	
   

  	
  Decommission and Archive Existing Website

  	
   

  	
  •

  	
   

  	
  [***]

  	
   

  	
  Primary: Dex

  

 

* Note:  
Deliverables highlighted through bolding and/or asterisk designation
constitute Major Development and Implementation Milestone for the indicated
delivery date(s).

 

CHAPTER 6.                    WARRANTY

 

Aptas warrants that the DODS will be free from material errors in operation and
performance, will comply with the documentation and the Specifications in all
material respects and will provide the functions and features and operate in
the manner described in this Attachment. Aptas shall expeditiously
remedy any breach of this warranty at Aptas’ sole cost and expense.

 

50

 

Attachment B – Exhibit 1

Pilot Description

 

This is Exhibit 1
to Attachment B to Work Order Number
Two (the “Work Order”) to the Professional
Services and License Agreement dated June 27, 2003 by and between Dex and
Aptas (the “Agreement”) and is made a part thereof
by reference. Capitalized terms not otherwise defined in this Exhibit shall
have the meanings given them in the Agreement.

 

The Pilot shall be as described in and in connection with the Proposal.

 

Proprietary and Confidential
information of AMDOCS Ltd.

 

[***] CERTAIN CONFIDENTIAL INFORMATION CONTAINED
IN THIS DOCUMENT, MARKED BY BRACKETS, HAS BEEN OMITTED AND FILED SEPARATELY
WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 406 OF THE
SECURITIES ACT OF 1933, AS AMENDED.

 

Dex –
Aptas

 

 

Work
Order Number Two

 

Attachment
C

 

 

Transition
Services and Termination for

Convenience Charges

 

 

Dex Proprietary Information

Work Order No. 2, Attachment C

 

 

Table of Contents

 

	
  1.

  	
   

  	
  General

  	
  2

  
	
  2.

  	
   

  	
  Termination Assistance
  Plan

  	
  2

  
	
  3.

  	
   

  	
  Specific Transition
  SERVICES

  	
  2

  
	
   

  	
  3.1.

  	
   

  	
  General Support

  	
  2

  
	
   

  	
  3.2.

  	
   

  	
  Knowledge Transfer

  	
  2

  
	
   

  	
   

  	
  3.2.1.

  	
  Information Regarding
  Services

  	
  2

  
	
   

  	
   

  	
  3.2.2.

  	
  Information Regarding
  Equipment, Software

  	
  3

  
	
   

  	
   

  	
  3.2.3.

  	
  Operational Information –
  Change Process and Operations Procedures

  	
  3

  
	
   

  	
   

  	
  3.2.4.

  	
  Access to Personnel

  	
  3

  
	
   

  	
   

  	
  3.2.5.

  	
  Applicable Laws

  	
  3

  
	
   

  	
  3.3.

  	
   

  	
  Transfer of Resources

  	
  3

  
	
   

  	
   

  	
  3.3.1.

  	
  Third Party Services

  	
  3

  
	
   

  	
   

  	
  3.3.2.

  	
  Equipment and Software
  Listings

  	
  3

  
	
   

  	
   

  	
  3.3.3.

  	
  Tax Minimization

  	
  3

  
	
   

  	
   

  	
  3.3.4.

  	
  Assignment of Software and
  Contracts

  	
  3

  
	
   

  	
  3.4.

  	
   

  	
  Operational Transfer

  	
  3

  
	
   

  	
   

  	
  3.4.1.

  	
  Code and Documentation

  	
  4

  
	
   

  	
   

  	
  3.4.2.

  	
  Source Materials

  	
  4

  
	
   

  	
   

  	
  3.4.3.

  	
  Operational Information

  	
  4

  
	
   

  	
   

  	
  3.4.4.

  	
  Information Regarding
  Alternative Sources

  	
  4

  
	
   

  	
   

  	
  3.4.5.

  	
  Project Transition

  	
  4

  
	
   

  	
   

  	
  3.4.6.

  	
  Documenting and Delivering
  Dex Data

  	
  4

  
	
   

  	
   

  	
  3.4.7.

  	
  Physical and Logical
  Security

  	
  4

  
	
   

  	
   

  	
  3.4.8.

  	
  Third Party Notifications

  	
  4

  
	
   

  	
   

  	
  3.4.9.

  	
  Return of Dex Property

  	
  4

  
	
   

  	
   

  	
  3.4.10.

  	
  Additional Assistance

  	
  5

  
	
   

  	
  3.5.

  	
   

  	
  Organizational Transfer

  	
  5

  
	
   

  	
   

  	
  3.5.1.

  	
  Organizational Chart

  	
  5

  
	
   

  	
   

  	
  3.5.2.

  	
  Description of Position
  and Resource Requirements

  	
  5

  
	
  4.

  	
   

  	
  performance of Termination
  Assistance Services and Charges

  	
  5

  
	
   

  	
  4.1.

  	
   

  	
  Firm commitment and PERFORMANCE

  	
  5

  
	
   

  	
  4.2.

  	
   

  	
  Performance

  	
  5

  
	
   

  	
  4.3.

  	
   

  	
  Rates and charges for provision of transition services

  	
  5

  
	
  5.

  	
   

  	
  Termination related
  charges

  	
  6

  
	
   

  	
  5.1.

  	
   

  	
  Post-Expiration Charges for Continuing Use of Aptas Owned Materials
  (No Termination for 

  	
  6

  
	
   

  	
  Convenience)

  	
   

  
	
   

  	
   

  	
  5.1.1.

  	
  OTQ Wind-Down Charge for 2 Calendar Years

  	
  6

  
	
   

  	
   

  	
  5.1.2.

  	
  Right to and Charges for
  Updates to Aptas Owned Materials during the First Calendar Year and

  	
  6

  
	
   

  	
  the Second Calendar Year

  	
   

  
	
   

  	
  5.2.

  	
   

  	
  Termination For convenience and Related Charges

  	
  7

  
	
   

  	
   

  	
  5.2.1.

  	
  Termination for
  Convenience Without Continuing Use of Aptas Owned Materials for DODS.

  	
  7

  
	
   

  	
   

  	
  5.2.2.

  	
  Termination for
  Convenience Charges With Continuing Use of Aptas Owned Materials.

  	
  8

  
	
   

  	
   

  	
  5.2.3.

  	
  Reduction for any Moon
  Valley Fees Payable by Dex.

  	
  9

  
	
   

  	
  5.3.

  	
   

  	
  5.3.Aggregate Cap on Total Work Order Charges in event of Termination
  for Convenience OR 

  	
  9

  
	
   

  	
  Expiration

  	
   

  
						

 

i

 

WORK
ORDER NUMBER TWO

 

ATTACHMENT
C

 

DEVELOPMENT
AND IMPLEMENTATION SERVICES

 

This is Attachment
C to Work Order Number Two (the “Work Order”)
to the Professional Services and
License Agreement, dated June 27, 2003 by and between Dex and Aptas
(the “Agreement”). Capitalized terms not
otherwise defined in this Attachment shall have the meanings given them or
provided for in the Work Order.

 

1.                                      GENERAL

 

This Attachment provides for the transfer of the
control and responsibility for the Services, including the Existing Website or
DODS, as applicable, to Dex and/or Dex’s designee(s). The Transition Services
shall include, as requested by Dex, the Services, functions and
responsibilities set forth in this Attachment, as well as those set forth in Section 4.4 of the Agreement
and shall be performed in a manner that will not interfere with the operation
of the Existing Website or the DODS, as applicable.

 

2.                                      TERMINATION
ASSISTANCE PLAN

 

Aptas will assist
Dex in the development of a plan for the transition of the Services, including
the Existing Website or DODS, as applicable, from Aptas to Dex or its
designee(s) in accordance with the provisions of Section 4.7
of the Agreement.

 

3.                                      SPECIFIC
TRANSITION SERVICES

 

3.1                        GENERAL
SUPPORT

 

As
directed by Dex, Aptas shall perform general support and other activities
as set forth in Section 4.7
of the Agreement.

 

3.2                        KNOWLEDGE
TRANSFER

 

Aptas will provide for a
transfer of knowledge regarding the Services, including the Existing Website or
DODS, as applicable, and related topics so as to facilitate the provision of
the Services by Dex or its designee(s), including the continued operation of
the Existing Website or DODS, as applicable. This knowledge transfer shall
include:

 

3.2.1                     Information
Regarding Services

 

Supplying information regarding the Services and the Existing Website and
DODS, as applicable, as necessary to implement the transition plan, and
providing such information regarding Services as reasonably necessary for Dex
or its designee(s) to assume responsibility for continued performance of
Services in an orderly manner so as to minimize disruption in the operations
the Existing Website or DODS, as applicable, including (i) relevant
documentation; and (ii) key support contacts (names, business phone
numbers, fax numbers, e-mail addresses and business postal addresses) of Dex,
third party personnel and personnel performing the Services during the
transition from Aptas to Dex or its designee(s).

 

 

3.2.2.                  Information
Regarding Equipment, Software

 

Supplying information concerning equipment, software, types and skills
of personnel, third parties, and other resources used by Aptas to provide
Services, including operation and maintenance of the Existing Website or DODS,
as applicable, as may be reasonably necessary for Dex or its designee(s)
to assume responsibility for the Services.

 

3.2.3.                  Operational
Information – Change Process and Operations Procedures

 

Explaining the change control procedures, change management process,
problem management process, procedures, reports and other standards and
procedures associated with the operation and maintenance of the Existing
Website or DODS, as applicable, to Dex’s or its designee(s)’s operations staff.

 

3.2.4                     Access to
Personnel

 

Providing reasonable access, coordinated through Aptas’ Program
Manager, in person and by telephone to personnel (including subcontractors)
through the end of the period of provision of Transition Services, including
any personnel involved in performing the Services during the twelve (12) months
preceding Aptas’ receipt of the notice of termination or non-renewal.

 

3.2.5                     Applicable
Laws

 

Explaining the extent and nature of the impact on the Services of
applicable laws, rules or regulations as they relate to the providing of
the Services.

 

3.3.                     TRANSFER OF
RESOURCES

 

Aptas shall provide all
reasonable assistance required for the transfer to Dex or its designee(s) of
the resources (equipment, software and third party agreements) to which Dex is
entitled under the Agreement. Such assistance shall include at a minimum:

 

3.3.1.                  Third Party
Services

 

Identifying any third party services which are required by Dex or its
designee(s) to perform the Services, and to which Dex is entitled under Section 4.7.6 of the
Agreement.

 

3.3.2.                  Equipment and
Software Listings

 

Providing a list of assets for equipment and software owned or licensed
by Aptas, its subcontractors, and/or Dex, including those which are required by
Dex or its designee(s) to perform the Services and to which Dex is
entitled under Section 4.7
of the Agreement and Sections 5.3
and 14.4 of the Work Order.

 

3.3.3.                  Tax Minimization

 

Working with Dex or its designee(s) to minimize or eliminate any
potential taxes that might be incurred as a result of any transfers, including
of equipment pursuant to Section 4.7.5
of the Agreement.

 

3.3.4.                  Assignment of
Software and Contracts

 

Performing functions required to effect the assignment of equipment,
software and third party contracts, which are required by Dex or its
designee(s) to perform the Services, and to which Dex is entitled under Section 4.7 of the Agreement
and Sections 5.3 and 14.4 of the Work Order, including
executing legal documents.

 

3

 

3.4.                     OPERATIONAL
TRANSFER

 

Aptas shall perform all
activities requested by Dex pursuant to Section 4.7
of the Agreement to effect a smooth transfer of operational responsibility for
the Services, including the Existing Website and the DODS, as applicable. This
shall include:

 

3.4.1.                  Code and
Documentation

 

Providing
to Dex or its designee(s), machine-readable Code (to the extent Dex is entitled
thereto), along with run Documentation and other information necessary to
provide the Services.

 

3.4.2.                  Source Materials

 

To the extent used to provide the Services, documenting and delivering
source materials to which Dex is entitled under the Agreement, together with
object libraries and reference files.

 

3.4.3.                  Operational
Information

 

To the extent applicable and available, delivering support profiles,
enhancement logs, problem tracking/resolution documentation, and status reports
associated with the Existing Website and DODS, as applicable, and the Services.

 

3.4.4.                  Information
Regarding Alternative Sources

 

Providing assistance in identifying alternate sources of resources,
including experienced labor resources knowledgeable about the Services and the
Existing Website and DODS, as applicable.

 

3.4.5.                  Project
Transition

 

Providing for the orderly hand-off of any ongoing projects or other
activities, including a listing of current and planned projects, as well as all
equipment ordered or in process, and eligible to be purchased by Dex in
accordance with Section 4.7.5
of the Agreement. With respect to any such on-going project, document current
status, stabilize for continuity during transfer, and provide reasonable
training to achieve transfer of responsibility without loss of momentum. In
addition to the foregoing, to the extent directed by Dex, Aptas will freeze all
Changes in and to the Services and the Existing Website or DODS, as applicable.

 

3.4.6                     Documenting
and Delivering Dex Data

 

Documenting and delivering to Dex all Dex Data possessed by Aptas in
the form and format reasonably requested by Dex.

 

3.4.7                     Physical and
Logical Security

 

Documenting ownership and access levels for all passwords maintained by
Aptas or in Aptas’ possession, and instructing Dex or its designee(s) in the
use and operation of security controls related to the Services and the Existing
Website and DODS, as applicable.

 

3.4.8                     Third Party
Notifications

 

To the extent necessary and convenient to the transitioning of the
Services to Dex and/or its designee(s), providing and coordinating reasonable
assistance to Dex in notifying relevant third parties of the procedures to be
followed prior to, during, and after the transition.

 

3.4.9                     Return of Dex
Property

 

Returning to Dex any remaining property of Dex in Aptas’ possession or
under Aptas’ control, including any remaining reports, Dex Data, Dex Owned
Materials, Materials in which Dex otherwise has rights under the Agreement
beyond the period of provision of Services and other proprietary information of
Dex.

 

4

 

3.4.10              Additional
Assistance

 

After the completion of the transition, providing additional assistance
as reasonably requested by Dex to assure continuity of operations.

 

3.5.                     ORGANIZATIONAL
TRANSFER

 

Aptas shall provide reasonable assistance required to transfer and
organizational procedures developed during the performance of the Services
which are specific to the support of Dex or otherwise required to perform the
Services, including in connection with any efforts by Dex at hiring, as
contemplated in Section 4.7.4
of the Agreement. Notwithstanding the prior sentence, this shall include:

 

3.5.1.                  Organizational
Chart

 

Providing a current account organizational chart by individual
personnel (including of subcontractors) performing any of the Services,
together with such related information as Dex may reasonably require.

 

3.5.2.                  Description of
Position and Resource Requirements

 

Providing a listing of the then-current positions and the approximate
amount of time (FTEs) spent to provide the Services. Further, Aptas will assist
Dex in identifying any then-current or anticipated personnel resource
requirements.

 

CHAPTER
CHAPTER 4. PERFORMANCE OF TERMINATION ASSISTANCE SERVICES AND CHARGES

 

4.1.                     FIRM
COMMITMENT AND PERFORMANCE

 

Aptas shall provide Transition Services to Dex, or
their designee(s), regardless of the reason for the expiration or termination
of the Agreement; provided, if the Agreement is terminated by Aptas under Section 4.4 of the Agreement
for failure to pay undisputed amounts, Aptas may require payment in
advance for Transition Services to be provided or performed under this
Attachment.

 

4.2.                     PERFORMANCE

 

Aptas shall perform the Transition Services
with at least the same degree of accuracy, quality, completeness, timeliness,
responsiveness and resource efficiency as it provided and was required to
provide the same or similar Services under the Agreement, including meeting the
Performance Standards, and shall not be degraded. Personnel performing the
Services and reasonably considered by Dex to be critical to the performance of
the Services, including Transition Services, shall be retained in the provision
of Services through the completion of all relevant Transition Services.

 

4.3.                     RATES AND
CHARGES FOR PROVISION OF TRANSITION SERVICES

 

As contemplated in Section 4.7.3
of the Agreement, to the extent Dex requests that Aptas provide or perform Transition
Services (including the extension of Services otherwise then being performed
under the Agreement), Dex shall pay Aptas the rates and charges specified in
this Work Order, including for any additional Personnel or resources required
to perform such Transition Services. To the extent rates and charges for
any such additional personnel or resources are not specified in this Work
Order, Dex shall pay comparable rates to the personnel rates set forth in Section 11.7 of the Work
Order). To the extent the Transition Services requested by Dex can be provided
by Aptas using personnel and resources already assigned to perform the
Services, there will be no additional charge (beyond the then applicable
charges 

 

5

 

under the Work Order) to Dex for such Transition
Services. If the Transition Services requested by Dex cannot be provided by
Aptas using personnel and resources then performing the Services, Dex, in its
sole discretion, may forego or delay any work activities or temporarily or
permanently adjust the work to be performed by Aptas, the schedules associated
therewith or the Performance Standards to permit the performance of such
Transition Services using such personnel or resources already assigned to perform the
Services.

 

CHAPTER
CHAPTER 5. TERMINATION RELATED CHARGES

 

5.1.                     POST-EXPIRATION
CHARGES FOR CONTINUING USE OF APTAS OWNED MATERIALS (NO TERMINATION FOR
CONVENIENCE)

 

Upon any termination or expiration of the Agreement other than pursuant
to Section 16.1 of the Work
Order, the license granted to Dex in and to the Aptas Owned Materials pursuant
to Section 14.4 of the Work Order
shall be royalty-free, except to the extent of the following:

 

5.1.1.                  OTQ Wind-Down
Charge for 2 Calendar Years

 

In connection with Dex’s continued use of the Aptas Owned Materials in
connection with the DODS for the [***] following the termination or expiration
of the Agreement (the [***] respectively), Dex shall pay to Aptas the following
OTQ wind-down charges:

 

•                  Monthly payments in the [***] equal to [***]
of the average OTQ Charge applicable for the final six month period the
Agreement was in effect.

 

•                  Monthly payments in the [***] equal to [***]
of the average OTQ Charge applicable for the final six month period the
Agreement was in effect.

 

Dex may elect to cease its use the Aptas Owned Materials in
connection with the DODS and upon such an election, the foregoing fees shall
cease to apply.

 

For the avoidance of doubt, the parties acknowledge and agree that the
foregoing payments shall not be payable in the event of a termination of the
Agreement by Dex for cause pursuant to Section 4.3
of the Agreement.

 

5.1.2.                  Right to and
Charges for Updates to Aptas Owned Materials during the First Calendar Year and
the Second Calendar Year

 

At Dex’s election, during the [***] and the [***], Aptas shall continue
to perform and provide customizations, enhancements, error corrections and
other updates to the Aptas Owned Materials used in connection with the DODS
consistent with those performed and provided under the Agreement and shall
provide all such updates (including the Code therefor) to Dex in the form and
format reasonable required by Dex. Aptas’ charge, in addition to any amounts
payable by Dex pursuant to Section 5.1.1
above, for performing and providing such updates shall be [***] for each of the
[***] and the [***], payable by Dex in monthly installments of [***] during
such years. Dex may terminate such right to receive such updates upon
thirty (30) days written notice to Aptas and such monthly payment obligation
shall thereupon terminate.

 

6

 

5.2.                     TERMINATION
FOR CONVENIENCE AND RELATED CHARGES

 

5.2.1.                  Termination for
Convenience Without Continuing Use of Aptas Owned Materials for DODS.

 

In the event of Dex’s termination of the Agreement
pursuant to Section 16.1 of the Work
Order prior to [***] and Dex elects to not continue
using the Aptas Owned Materials in connection with the DODS following such
termination pursuant to the license provided in Section 14.4
of the Work Order, Dex shall pay Aptas a termination for convenience charge
calculated as of the Calculation Date (defined below), with such calculation
based upon a month-to-month reduction over each calendar year from the amount
set forth below for the applicable calendar year, with such monthly reduction
equal to (A) the difference between the amount set forth below for such
calendar year and the amount set forth below for the immediately succeeding
calendar year (or [***]), divided by (B) 12:

 

[***]

[***]

[***]

 

For example, in the event of a [***] Calculation
Date, the applicable termination charge would be [***], calculated as follows:

 

•                  the
monthly reduction for [***] is [***] 
This amount is determined by dividing (A) [***] the difference
between [***] (the amount set forth above for [***]) and [***] (the amount set
forth above for [***]), by (B) 12.

 

•                  As
of [***], there will have been 6 monthly reductions of [***], for a total
reduction of [***]

 

•                  Subtracting
such [***] aggregate monthly reduction from [***] produces an applicable
termination charge of [***]

 

Any such termination for convenience charge shall be
calculated as of the later of (i) the date of termination of the
applicable Services, and (ii) the satisfactory completion of all
applicable Transition Services requested by Dex under Section 4.7
of the Agreement and under this Attachment (such date of calculation, the “Calculation Date”).

 

In the event Dex so terminates the Agreement in
part, the charges (including any termination for convenience charges)
thereafter payable to Aptas shall be equitably reduced to reflect such partial
termination of the Agreement.

 

Notwithstanding the foregoing, there shall be no
termination charge payable by Dex in connection with its termination of the
Agreement pursuant to Section 16.1
of the Work Order in the event that prior to [***] Aptas (i) shall not
have entered into   agreements with other
customers for Aptas’ provision of Destination Search products and services, or (ii) fails
to reasonably demonstrate to Dex that it possesses sufficient corporate
financial strength for the continued provision of the Services and appropriate
continued research and development of Destination Search.

 

7

 

5.2.2.                  Termination for
Convenience Charges With Continuing Use of Aptas Owned Materials.

 

5.2.2.1.              Termination for
Convenience Charges

 

In the event of Dex’s termination of the Agreement pursuant to Section 16.1 of the Work Order
after [***] and prior to [***] and Dex elects to continue using the Aptas Owned
Materials in connection with the DODS following such termination pursuant to
the license provided in Section 14.4
of the Work Order, Dex shall pay Aptas in accordance with the following
payments for the period following the Termination Effective Date (as defined below):

 

•                  [***]. For each month in [***] following the
Termination Effective Date, Dex shall pay Aptas an amount equal to the greater
of:

 

(i)             $[***]; or

 

(ii)          [***] of the amount that the OTQ Charge would
have been applicable for such month had the Agreement not been terminated
pursuant to Section 16.1 of the Work
Order;

 

•                  [***] For each month in [***] following the
Termination Effective Date, Dex shall pay Aptas an amount equal to the greater
of:

 

(i)             [***] or

 

(ii) [***]of the amount that the OTQ Charge would have been
applicable for such month had the Agreement not been terminated pursuant to Section 16.1 of the Work
Order.

 

For the avoidance of doubt, the foregoing payments shall be in lieu of
any termination charge payable pursuant to Section 5.2.1
above.

 

5.2.2.2.              Right to and Charges
for Updates to Aptas Owned Materials.

 

At Dex’s election, in the event of Dex’s termination of the Agreement
pursuant to the Section 16.1
of the Work Order after [***] and prior to [***] and Dex’s election to continue
using the Aptas Owned Materials in connection with the DODS following such
termination pursuant to the license provided in Section 14.4
of the Work Order, Aptas shall continue to perform and provide
customizations, enhancements, error corrections and other updates to the Aptas
Owned Materials consistent with those performed and provided under the
Agreement and shall provide all such updates (including the Code therefor) to
Dex in the form and format reasonable required by Dex. Aptas’ charge, in
addition to any amounts payable by Dex pursuant to Section 5.2.2
above, for performing and providing such updates shall be [***] for each full
calendar year from the [***] (prorated for partial years), payable by Dex in
monthly installments of [***] during such years, provided that Dex’ obligation
to make such payments shall not extend beyond [***]  Dex may terminate such right to receive
such updates upon thirty (30) days written notice to Aptas and such monthly
payment obligation shall thereupon terminate.

 

8

 

5.2.2.3.              Termination
Effective Date.

 

For purposes of this Section 5.2.2,
the “Termination Effective Date” shall be
the later of (i) the date of termination of the applicable Services, and (ii) the
satisfactory completion of all applicable Transition Services requested by Dex
under Section 4.7 of the Agreement
and under this Attachment.

 

5.2.2.4.              Reductions of
Charges in Event of Partial Termination.

 

In the event of a partial termination of the
Agreement pursuant to Section 16.1
of the Work Order, the charges (including any charges pursuant to Sections 5.2.2.1 and 5.2.2.2 above and ongoing charges
payable under the Work Order) thereafter payable to Aptas shall be equitably
reduced to reflect such partial termination of the Agreement.

 

5.2.2.5.              Termination Charge.

 

In the event Dex shall have elected to
continue using the Aptas Owned Materials as contemplated in Section 5.2.2.1 above, but
shall subsequently determine to cease using the Aptas Owned Materials in
connection with the DODS after December 31, 2005 and prior to the end of
calendar year 2007, Dex may provide Aptas not less than thirty (30) days
advance notice of such cessation and upon the date of such cessation (the “Cessation Date”):

 

(i)                                     the
payments provided for in Section 5.2.2.1
shall cease, and

 

(ii)                                  Dex
shall pay to Aptas a termination for convenience fee pursuant to Section 5.2.1, calculated as
if the Calculation Date were the date of such cessation.

 

5.2.3.                  Reduction for
any Moon Valley Fees Payable by Dex.

 

In the event and to the extent that Dex shall be obligated to pay to
Moon Valley, Inc. or successor  any
amount pursuant to the Moon Valley Acknowledgement delivered pursuant to Section 4.3(i) of the
Agreement, Dex shall be entitled to offset and reduce payments otherwise
payable to Aptas under this Work Order.

 

5.3                        AGGREGATE
CAP ON TOTAL WORK ORDER CHARGES IN EVENT OF TERMINATION FOR CONVENIENCE OR
EXPIRATION

 

Notwithstanding the foregoing and without limiting Dex’s right to
continue its use of the Aptas Owned Materials in accordance with Section 14.4 of the Work
Order, in the case of any termination for convenience by Dex of the Agreement
pursuant to Section 16.1 of the Work
Order prior to [***] or expiration of the Agreement thereafter, the aggregate
payments of Dex to Aptas under the Work Order, including all charges payable
under this Attachment C, but not including any additional fees due to expansion
of the In-Region or New Services, shall not exceed [***].

 

9

 

[***] CERTAIN CONFIDENTIAL INFORMATION
CONTAINED IN THIS DOCUMENT, MARKED BY BRACKETS, HAS BEEN OMITTED AND FILED
SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 406 OF
THE SECURITIES ACT OF 1933, AS AMENDED.

 

Execution Copy

 

 

Dex –
Aptas

 

 

Work
Order Number Two

 

Attachment
D

 

 

Performance
Standards

 

 

Dex Proprietary Information

Work Order 1, Attachment D

 

 

WORK ORDER NUMBER TWO

 

ATTACHMENT D

 

Performance Standards

 

This is Attachment
D to Work Order Number Two (the “Work Order”)
to the Professional Services and License Agreement dated June 27, 2003 by
and between Dex and Aptas (the “Agreement”) and
is made a part thereof by reference. Capitalized terms not otherwise
defined in this Attachment shall have the meanings given them in the Work
Order.

 

	
  1.

  	
  GENERAL.

  	
  1

  
	
  2.

  	
  EXHIBITS

  	
  1

  
	
  3.

  	
  REPORTING

  	
  1

  
	
  4.

  	
  DEFINITIONS

  	
  2

  
	
  5.

  	
  PERFORMANCE
  CREDITS

  	
  2

  
	
  6.

  	
  EARNBACK.

  	
  4

  
	
  7.

  	
  ADDITIONS,
  MODIFICATIONS AND DELETIONS OF PERFORMANCE STANDARDS:

  	
  4

  
	
  8.

  	
  COOPERATION.

  	
  5

  
	
  9.

  	
  CONTINUOUS
  IMPROVEMENT – PERFORMANCE STANDARDS.

  	
  6

  
	
  10.

  	
  MEASURING
  TOOLS.

  	
  6

  
	
  11.

  	
  TIMES.

  	
  6

  
	
  12.

  	
  EXCEPTIONS.

  	
  6

  
	
  13.

  	
  PERMISSIBLE
  DOWNTIME.

  	
  7

  

 

1.              General.

 

This Attachment D
sets forth certain quantitative Performance Standards against which Aptas’
performance of the Services shall be measured. For the avoidance of doubt, the
Performance Standards may apply (in accordance with their terms) to all
Services provided by Aptas under the Agreement, not merely the Services
performed under the Work Order.

 

2.              Exhibits

 

The following Exhibits are attached hereto and are hereby
incorporated by reference:

 

Exhibit 1 Performance
Standard Matrix

Exhibit 2 Approved
Measurement Tools and Methodologies

 

3.              Reporting

 

Each Performance Standard shall be measured and reported on a
monthly basis. By the fifteenth day of each month, Aptas shall provide a report
to Dex respecting performance and compliance with the Performance Standards for
the preceding month. Aptas shall provide supplemental information respecting
Performance Standards as Dex may reasonably request.

 

Aptas will promptly investigate (including identifying root
causes, in accordance with Section 2.3
of the Agreement) and correct failures to meet Performance Standards and shall
minimize recurrence of missed Performance Standards.

 

 

4.              Definitions

 

Terms used herein with initial capital letters shall have the
respective meanings set forth in the Agreement or its Schedules. The following
terms shall have the meanings specified below:

 

“Actual Uptime”
means the aggregate number of minutes in any Measurement Period during which
the full material functionality of the relevant item (as defined on Exhibit 1) is Available.

 

[***]

 

“Availability” means Actual Uptime
divided by the aggregate number of minutes in the applicable Measurement Period
expressed as a percentage.

 

“Available” means that full
functionality of the relevant item is available for use by Authorized Users and
End Users, as applicable, and is not degraded in any material respect.

 

“Contract Year” means, unless otherwise
agreed by the parties, a calendar year during which the Agreement is in force
and effect (or portion thereof in the case of the final year of termination or
expiration).

 

“Downtime” consists of the aggregate
number of minutes in any Measurement Period during which the full material
functionality of the relevant item is not available for use by Authorized Users
or End Users, as applicable.

 

“Measurement Period” means calendar
monthly, unless otherwise provided herein or agreed by the parties.

 

“Monthly Charges” means
the total charges invoiced by Aptas in any calendar month for all Services
performed under the Agreement.

 

“Performance Credit” means any credit
payable pursuant to Section 5
below.

 

“Performance Standard Percentage” means, for a particular Performance Standard, the portion
of the [***] used to calculate the Performance Credit payable to Dex in the
event of a Performance Standard Failure in such Performance Standard as set
forth in Exhibit 1.

 

“Performance Standard Failure” means
Aptas’ level of performance for a particular Performance Standard fails to meet
the Service Level designated in Exhibit 1
for that Performance Standard.

 

“Performance Standards” are those
service level measurements defined in Exhibit 1
or subsequently defined pursuant to this Section 7
for which Performance Credits are payable in accordance with this Attachment D.

 

“Resolution” or “Resolve”
means the restoration of full service or the completion of the service request
in a manner acceptable to Dex in its reasonable discretion.

 

“Service Level” means, with respect to a
particular Performance Standard, the standard or level of service specified in Exhibit 1, or as subsequently
defined in accordance with Section 7,
with respect such Performance Standard.

 

“Severity Level One (1),” “Severity Two (2),” “Severity Three (3),”and
“Severity Four (4)” have the respective
meanings provided in Attachment A.

 

 

5.              Performance
Credits

 

In the event of a Performance Standard Failure, Aptas shall
provide Dex credits as defined below:

 

(a)               Exhibit 1 sets forth the
information required to calculate the credits that Aptas shall pay to Dex (or
apply against Monthly Charges) in the event of a Performance Standard Failure (“Performance Credit”). For each Performance Standard Failure,
Aptas shall pay to Dex, subject to earnback under Section 6
below, a Performance Credit that will be computed in accordance with the
following formula:

 

Performance Credit = A   x   B

 

Where:

 

A   =                       The
Performance Standard Percentage as specified in Exhibit 1
for the Performance Standard as to which the Performance Standard Failure
occurred.

 

B   =                       The dollar
amount of the [***] for the
month of the Performance Standard Failure.

 

For example, assume that the [***] is [***] of the Monthly Charges and that
Aptas has a Performance Standard Failure for a Performance Standard carrying a
Performance Standard Percentage (as would be set forth on Exhibit 1)
of [***] during a
month that the Monthly Charges were [***], 
The Performance Standard Level Credit due to Dex for such Performance
Standard Failure would be [***], calculated as follows:

 

A = [***] (the Performance
Standard Percentage),

 

multiplied by

 

B = [***] (the [***]).

 

= [***] (the amount of the Performance
Credit)

 

(b)               If
more than one Performance Standard Failure has occurred in a single month, the
sum of the corresponding Performance Credits shall be credited to Dex.

 

(c)                If
a Performance Standard Failure for the same Performance Standard recurs in
three (3) or more consecutive Measurement Periods, the amount of the
applicable Performance Credit payable to Dex shall be doubled for such third
and subsequent Measurement Periods; provided, however in no event shall the
aggregate Performance Credits exceed the [***] for any Measurement Period. For
the avoidance of doubt, the Performance Credit shall only be doubled one time,
and such doubled amount shall be payable for all successive, consecutive
Performance Standard Failure for the subject Performance Standard and such
doubled amount will not be subject to earnback.

 

(d)               By
the fifteenth day of each month, Aptas shall notify Dex in writing of any
Performance Standard Failures in the preceding month and any Performance
Credits associated with such Performance Standard Failures.

 

(e)                The
total amount of Performance Credits that Aptas is obligated to pay to Dex with
respect to Performance Standard Failures occurring each month (subject to Aptas’
earnback rights described in Section 6
below), shall be reflected on the invoice that contains charges for the month
during which the Performance Standard Failure(s) giving rise to such credit(s)
occurred (e.g., the amount of Performance Credits payable (subject to Aptas’
earnback rights described in Section 6
below) with respect to Performance Standard Failures occurring in August shall
be set forth in the invoice for the August Monthly Charges issued in
September); provided, however, in the event a Performance Credit is determined
to be payable at any time following delivery by Aptas of the invoice for the
applicable Measurement Period (or portion thereof), such Performance Credit
shall 

 

 

be reflected on the next delivered invoice to Dex, or payable to Dex
within thirty (30) days of such calculation if an invoice shall have been
previously deliverable to Dex.

 

(f)                 Aptas
acknowledges and agrees that the Performance Credits shall not be deemed or
construed to be liquidated damages or a sole and exclusive remedy or in
derogation of any other rights and remedies Dex has hereunder or under the
Agreement in accordance with Section 7
of the Work Order.

 

(g)                Dex
may reprioritize activities, in accordance with Section 3.7 of the Work Order,
which may involve impact on Performance Standards in accordance with that
section.

 

6.              Earnback.

 

Aptas shall
have earnback opportunities with respect to Performance Credits (except doubled
Performance Credits calculated in accordance with Section 5),
as follows:

 

(a)               Within
fifteen (15) days after the end of each Contract Year, Aptas shall provide a
report to Dex that will include, with respect to each Performance Standard for
which there was a Performance Standard Failure during the preceding Contract
Year, the following:

 

1.              statistics
on Aptas’ average monthly performance in that Performance Standard during the
preceding Contract Year (“Yearly Performance Average”);
and

 

2.              the
total amount of Performance Credits imposed for Performance Standard Failures
in that Performance Standard.

 

(b)               If,
during the preceding Contract Year, Aptas achieved a Yearly Performance Average
in a Performance Standard that was equal to or greater than the Service Level
in effect for that Performance Standard for that Contract Year, Aptas will be
entitled to receive an earnback credit (“Earnback Credit”)
equal to all Performance Credits (except doubled Performance Credits calculated
in accordance with Section 5)
assessed for that Contract Year for Performance Standard Failures in that
Performance Standard. Provided, however, in no event will: (i) the total
amount of Earnback Credits for any Contract Year exceed the total amount of
Performance Credits assessed for Performance Standard Failures for that
Contract Year; or (ii) any Earnback Credit carry forward to subsequent
Contract Years or back to previous Contract Years.

 

(c)                If
the Performance Standard was in effect for less than the entire Contract Year,
the foregoing process shall be undertaken only with respect to the portion of
the Contract Year during which the Performance Standard was in effect.

 

(d)               The
provision of this Section 6
shall only affect Aptas’ ability to recoup Performance Credits previously paid
to Dex and shall have no effect on Dex’s right to terminate the applicable
Agreement or any other rights or remedies Dex may have.

 

7.              Additions,
Modifications and Deletions of Performance Standards:

 

Dex may add, modify or delete Performance
Standards as follows:

 

(a)               Additions.
Dex may add Performance Standards in accordance with this Section 7. Service Level
commitments associated with added Performance Standards will be computed as
follows:

 

(1)                     Where at
least six (6) consecutive months of Aptas provided service measurements
exist for a particular Service, the parties agree that the highest and lowest
monthly service measurements for the six month Measurement Period shall be
excluded and that the Service Level shall then be defined as the average of the
remaining four (4) monthly service 

 

 

measurements, or

 

(2)                     Where no
measurements exist for a particular Service, the parties shall in good faith
attempt to agree during a thirty (30) day period on a Service Level commitment
using industry standard measures or third–party Aptas advisory services (e.g.,
Gartner Group, Yankee Group, etc.), or

 

(3)                     Where no
measurements exist for a particular Service, and the parties fail to agree on a
Service Level commitment using industry standard measures as described in Section 7(a)(2) above,
the parties shall do the following:

 

(i)                   Aptas shall
begin providing monthly measurements within thirty (30) days after Aptas’
receipt of Dex’s written request.

 

(ii)                After six (6) or
more actual service level attainments have been measured (or should have been
measured pursuant to Section 7(a)(3)(i) above
and if not so measured, constructed as described in Section 7(a)(3)(iii) below),
Dex may at any time in writing request that Section 7(a)(1) above
be used to establish the Service Level commitment.

 

(iii)             If Aptas is
responsible for measuring actual service level attainments for six (6) consecutive
months and fails to provide one (1) or more measurements during such six
month measurement period such that six (6) consecutive
measurements are not available, the missing measurement(s) shall be constructed
according to the following: (i) if one (1) measurement is missing,
the missing measurement shall be constructed by using the highest of the five (5) actual
measurements, or (ii) if two (2) or more measurements are missing,
the first missing measurement shall be constructed by using the highest of the
actual measurements and adding to that measurement twenty percent (20%) of the
difference between that measurement and one hundred percent (100%) and each of
the remaining missing measurements shall be constructed by using the highest of
the actual measurements and adding to that measurement thirty five percent
(35%) of the difference between that measurement and one hundred percent
(100%). By way of example, if there were four (4) measurements for a
particular Service available, and the highest of the four (4) measurements
was 95%, then the measurements for the missing two months would be deemed to be
96% (representing 95% plus (20% of 5%)) and 96.75% (representing 95% plus 35%
of 5%)), respectively.

 

(b)               Deletions.
Dex may delete Performance Standards by sending written notice to Aptas at
least thirty (30) days prior to the date that such deletions to Performance
Standards are to be effective. Dex shall, in the case of deletions, modify the
Performance Standard Percentages for the remaining Performance Standards such
that the total of the Performance Standard Percentages for all remaining
Performance Standards equals one hundred percent (100%).

 

(c)                Modifications.
Dex may modify the Performance Standard Percentages for Performance
Standards. Dex shall notify Aptas in writing of such changes at least thirty
(30) days prior to the date such modifications to the Performance Standards are
to be effective. Dex shall, in the case of modifications, modify the
Performance Standard Percentages for the remaining Performance Standards such
that the total of the Performance Standard Percentages for all Performance
Standards equals one hundred percent (100%). If Dex adds a Performance Standard
in accordance with Section 7(a) above,
but does not modify the Performance Standard Percentages for the remaining
Performance Standards under this Section 7(c),
then, until such time as Dex so 

 

 

modifies such Performance Standard Percentages, the Performance
Standard Percentage for such added Performance Standard shall be zero.

 

(d)               Notice
Requirement. Dex will send written notice to Aptas at least thirty (30) days
prior to the date that such additions, deletions or modifications to
Performance Standards are to be effective or for which agreement or measurement
should be undertaken or initiated pursuant to Section 7(a) above.

 

8.              Cooperation.

 

The achievement of the Performance Standards by Aptas may require
the coordinated, collaborative effort of Aptas with other suppliers, including
Managed Third Parties. Aptas will provide a single point of contact for the
prompt resolution of all Performance Standard Failures; provided, however, the
foregoing shall not expand the scope of Aptas’ responsibility under the
Agreement to include responsibility for components of the Dex QA Environment
and Dex Production Environment (including network) for which Aptas is not
operationally responsible.

 

9.              Continuous
Improvement — Performance Standards.

 

The parties agree to the concept of continuous improvement
and that the Performance Standards should be modified during the Agreement to
reflect this concept. To accomplish this, Performance Standards will be
modified at the end of each Contract Year during the Term as described below:

 

(a)               Each
Service Level will be reset to the average of the four (4) highest monthly
actual results (e.g., 99.6% is higher than 99.4%) at or above the Service
Levels achieved during the previous Contract Year; provided that, if fewer than
four monthly actual results exceeded the Service Level, the Service Level will
be reset by taking the four highest monthly actual results, replacing each such
actual result that is below the Service Level with the Service Level, and
dividing the sum of the resulting four numbers by four (4). For example, if the
Service Level being adjusted were 99.6%, and there were three actual results
that were higher and none equal (e.g., 99.9%, 99.8%, and 99.7%), the calculation
would be ((99.9% + 99.8% + 99.7% + 99.6%) / 4) = 99.75% subject to Section 9(c) below.

 

(b)               At
the end of each Contract Year, the parties will review the Performance
Standards to identify any service that has reached the maximum level of
improvement. In the event the parties so agree, for such service the previous
year’s Service Level would be maintained. At no time will the Service Level
exceed 99.999%.

 

10.       Measuring
Tools.

 

Aptas shall use the measurement tools specified in Exhibit 2 or thereafter adopted
by Dex for use. To the extent Aptas fails to implement and begin using such
measurement tool(s) for any Performance Standard by the specified date(s), such
failure shall be treated as a Performance Standard Failure of such Performance
Standard and such Performance Standard Failure shall be deemed to continue
until the first full month after such tool is implemented. If Aptas
subsequently desires to use a different measurement tool for a Performance
Standard, Aptas may propose such tool and request Dex’s approval. If such
tool is approved by Dex, the parties will reasonably adjust the measurements as
necessary to account for any increased or decreased sensitivity in the new
measuring tools. Unless and until such tool is approved, Aptas will continue to
use the measurement tool that had been initially approved by Dex. It is not
anticipated that changes in the measurement tools will drive changes in Service
Levels; rather, the need to collect and accurately reflect the performance data
should drive the development or change in performance measurement tools.

 

Aptas will use automated tools to measure, record, and report
all Performance Standards to the fullest extent possible.

 

 

11.       Times.

 

Unless otherwise set forth herein, all references in this Attachment D to times shall refer
to Mountain Standard Time or Mountain Daylight Time, as applicable.

 

12.       Exceptions.

 

Aptas will be relieved of responsibility for Performance
Standards and associated Performance Credits in accordance with the Agreement
(including Section 2.4 of the
Agreement) or pursuant to the mutual agreement of the parties and/or to the
extent Aptas’ failure to meet the Service Level(s) is due to:

 

(a)               Problems resulting
from components for which Aptas is not operationally responsible; or

 

(b)               Dex’s
reprioritization of tasks to be performed by Aptas where Aptas has in good
faith notified Dex in writing and in advance that such reprioritization will or
may cause Aptas to miss such Service Level, in accordance with Section 3.7 of the Work Order;
or

 

(c)                Circumstances that excuse performance in
connection with a Force Majeure Event as specified in Section 12.6.1
of the Agreement.

 

13.       Permissible
Downtime.

 

For purposes of calculating Availability, Downtime that is
the result of scheduled maintenance (e.g., preventive maintenance, system
upgrades, etc.) shall not be included, provided that such maintenance is
performed during the maintenance window mutually agreed to by the parties and
scheduled so as to minimize the impact to Dex’s business. Aptas shall maintain
availability of Existing Websites or DODS, as applicable, during such periods
to the extent reasonably practicable.

 

 

Execution Copy

 

Dex –
Aptas

 

 

Work
Order Number Two

 

 

Attachment
D

 

Exhibits
1 and 2

 

 

Performance
Standards

 

 

Dex Proprietary Information

Work Order 1, Attachment D – Exhibits 1 and 2

 

[  ] =
CERTAIN CONFIDENTIAL INFORMATION CONTAINED IN THIS DOCUMENT, MARKED BY
BRACKETS, IS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 406
OF THE SECURITIES EXCHANGE ACT OF 1933, AS AMENDED.

 

 

Attachment D – Exhibit 1

Performance Standards Matrix

 

This is Exhibit 1
to Attachment D to Work Order Number
Two (the “Work Order”) to the Professional
Services and License Agreement dated June 27, 2003 by and between Dex and
Aptas (the “Agreement”) and is made a part thereof
by reference. Capitalized terms not otherwise defined in this Exhibit shall
have the meanings given them in the Agreement.

 

	
  1.

  	
  Performance Standard: Severity
  1, 2, 3 & 4 Response and Resolution Times.

  	
  1

  
	
  2.

  	
  Performance Standard: Online -
  Availability Measurement

  	
  3

  
	
  3.

  	
  Performance Standard: Critical
  Online - Response Time Measurement

  	
  3

  
	
  4.

  	
  Performance Standard: Software
  Quality Measurements

  	
  4

  
	
  5.

  	
  Performance Standard: Other

  	
  4

  

 

The Service Levels contained in the matrices below
respecting represent the minimum performance levels for the respective
Performance Standards.

 

Capitalized terms not otherwise defined herein shall
have the meaning given in Attachment D,
or otherwise in the Agreement.

 

1.              Performance Standard:  Severity 1, 2, 3 & 4 Response and
Resolution Times.

 

	
  Performance 

  Standard

  	
   

  	
  Service Level

  	
   

  	
  Service Level Metric

  	
   

  	
  Measurement 

  Period

  	
   

  	
  Performance 

  Standard Percentage

  	
   

  
	
  Severity 1
  Time to Respond

  	
   

  	
  1

  	
   

  	
  Maximum number of Severity 1 Problems for
  which the Aptas Response was not provided within 15 minutes or less of
  Initial Contact

  	
   

  	
  Monthly

  	
   

  	
  0

  	
  %

  
	
  Severity 1
  Time to Resolve

  	
   

  	
  1

  	
   

  	
  Maximum number of Severity 1 problems for
  which Resolution not provided within 2 hours or less. If the problem includes
  the re-indexing and population of data, then new data will be published to
  the site within 4 hours or less.

  	
   

  	
  Monthly

  	
   

  	
  10

  	
  %

  

 

1

 

	
  Performance 

  Standard

  	
   

  	
  Service Level

  	
   

  	
  Service Level Metric

  	
   

  	
  Measurement 

  Period

  	
   

  	
  Performance 

  Standard Percentage

  	
   

  
	
  Severity 2
  Time to respond

  	
   

  	
  3

  	
   

  	
  Maximum number of Severity 2 Problems for
  which the Aptas Response was not provided within 30 minutes or less of
  Initial Contact

  	
   

  	
  Monthly

  	
   

  	
  0

  	
  %

  
	
  Severity 2
  Time to Resolve

  	
   

  	
  3

  	
   

  	
  Maximum number of Severity 2 trouble
  tickets for which Resolution not provided within 4 hours or less. Restoration
  of log file processing or administrative access within 8 hours or less.

  	
   

  	
  Monthly

  	
   

  	
  10

  	
  %

  
	
  Severity 3
  Time to respond

  	
   

  	
  3

  	
   

  	
  Maximum number of Severity 3 Problems for
  which the Aptas Response was not provided within 2 hours or less of Initial
  Contact

  	
   

  	
  Monthly

  	
   

  	
  0

  	
  %

  
	
  Severity 3
  Time to Resolve

  	
   

  	
  3

  	
   

  	
  Maximum number of Severity 3 trouble
  tickets for which Resolution not provided within 2 days or less

  	
   

  	
  Monthly

  	
   

  	
  0

  	
  %

  
	
  Severity 4
  Time to respond

  	
   

  	
  3

  	
   

  	
  Maximum number of Severity 4 Problems for
  which the Aptas Response was not provided within 4 hours or less of Initial
  Contact

  	
   

  	
  Monthly

  	
   

  	
  0

  	
  %

  
	
  Severity 4
  Time to Resolve

  	
   

  	
  3

  	
   

  	
  Maximum number of Severity 4 trouble tickets
  for which Resolution not provided within the applicable period (not to exceed
  5 days)

  	
   

  	
  Monthly

  	
   

  	
  0

  	
  %

  

 

Notes to preceding table:

 

2

 

“Initial Contact”
is defined as automated paging notification or a system issue that was
delivered to the Aptas support pager(s) or cell phone(s), email address(es), or
a call or email placed by a Dex authorized person to the Aptas primary support
contact.

 

“Time to Respond”
is defined as the time elapsed between the Initial Contact and the time a
response is received from a knowledgeable representative of Aptas to the notification, which
provides initial resolution effort and an estimated time frame for Time to
Resolve.

 

“Time to Resolve”
is defined as the period for Resolution, pursuant to Attachment
D.

 

2.              Performance
Standard:  Online - Availability
Measurement

 

	
  Performance 

  Standard

  	
   

  	
  Service 

  Level

  	
   

  	
  Service 

  Level Metric

  	
   

  	
  Measurement 

  Period

  	
   

  	
  Performance
  

  Standard Percentage

  	
   

  
	
  Availability of Existing
  Website/DODS

  	
   

  	
  99.95

  	
  %

  	
  1-(Minutes of
  Downtime/minutes scheduled up)

  	
   

  	
  Monthly

  	
   

  	
  30

  	
  %

  

 

3.              Performance
Standard:  Critical Online - Response
Time Measurement

 

In the
calculation of online response time, periods of non-Availability will not be
considered.

 

	
  Performance Standard

  	
   

  	
  Service Level

  	
   

  	
  Service Level Metric

  	
   

  	
  Measurement 

  Period

  	
   

  	
  Performance Standard 

  Percentage

  	
   

  
	
  Response
  Time: Search

  	
   

  	
  100

  	
  %

  	
  The percentage of searches that meet the
  Search Completion Time of 1.8 seconds or less

  	
   

  	
  Monthly

  	
   

  	
  20

  	
  %

  

 

Notes to preceding table:

 

3

 

“Search” means
an end user search request that returns relevant listing results.

 

“Search Completion Time”
in the above measurement is the time between the arrival of a transaction at
the application server until a response is provided by the system. It is
measured on the server, therefore omitting the travel time on the network and
any other slowness caused by factors not controlled by the Website.

 

4.              Performance
Standard:  Software Quality Measurements

 

	
  Performance 

  Standard

  	
   

  	
  Service Level

  	
   

  	
  Service Level Metric

  	
   

  	
  Measurement 

  Period

  	
   

  	
  Performance 

  Standard 

  Percentage

  	
   

  
	
  Timeliness -
  measures releases, enhancements, etc. delivered by the due date or scheduled
  date (Note: software is delivered only in releases except for emergencies)

  	
   

  	
  5 (business 

  days)

  	
   

  	
  Measurement will be number of business days
  late from Aptas delivery date to UAT as measured by the Project plan.

  	
   

  	
  Monthly

  	
   

  	
  0

  	
  %

  
	
  On Budget
  – measures enhancements or other projects delivered on budget.

  	
   

  	
  0

  	
  %

  	
  Measurement will
  be the percentage of project costs that exceed the approved project or
  enhancement budget. (e.g., in the case of New Services)

  	
   

  	
  Monthly

  	
   

  	
  0

  	
  %

  

 

5.              Performance
Standard:  Other

 

	
  Performance 

  Standard

  	
   

  	
  Service Level

  	
   

  	
  Service Level Metric

  	
   

  	
  Measurement 

  Period

  	
   

  	
  Performance 

  Standard 

  Percentage

  	
   

  
	
  Successful
  transfer & receipt of files from/to the Websites or file processing
  services.

  	
   

  	
  99.95

  	
  %

  	
  1-(total failed transmission / total files
  scheduled for transmission)

  	
   

  	
  Monthly

  	
   

  	
  10

  	
  %

  
	
  User
  Acceptance Test Availability

  	
   

  	
  90

  	
  %

  	
  1-(total number of hours environment was
  not available for Acceptance Testing / total number of hours scheduled for
  Acceptance Testing)

  	
   

  	
  Monthly

  	
   

  	
  10

  	
  %

  

 

4

 

	
  Training
  Environment Availability

  	
   

  	
  95

  	
  %

  	
  1-(total number of hours environment was
  not available for Training / total number of hours scheduled for training)

  	
   

  	
  Monthly

  	
   

  	
  0

  	
  %

  
	
  Failed
  Searches

  	
   

  	
  95

  	
  %

  	
  1-(total number of searches that return 0
  results that are relevant/total number of Valid Searches)

  	
   

  	
  Monthly

  	
   

  	
  10

  	
  %

  

 

Notes to preceding table:

 

“Valid Search”
means a search that returns at least one listing which reasonably satisfied the
End User’s search query based upon the criteria of relevancy of business type
and geography. Search queries for which Dex has not provided a listing to meet
the End User search query shall not be considered a failed search.

 

5

 

Attachment D – Exhibit 2

Approved Measurement Tools and
Methodologies

 

This is Exhibit 2
to Attachment D to Work Order Number
Two (the “Work Order”) to the Professional
Services and License Agreement dated June 27, 2003 by and between Dex and
Aptas (the “Agreement”) and is made a part thereof
by reference. Capitalized terms not otherwise defined in this Exhibit shall
have the meanings given them in the Agreement.

 

	
  Approved 

  Measurement Tools(1)

  	
   

  	
  Comment

  
	
  Remedy / PCRM / Clarify/Test Director

  	
   

  	
  Trouble ticketing & management
  tools. All trouble tickets will be documented in the approved Dex tool. .Note: Dex will determine, in consultation with
  Aptas, which tool will be used out of these 3 tools. Aptas employees on site
  will need training in using the tools to review trouble tickets and respond
  to trouble tickets.

  
	
  ITO

  	
   

  	
  Proactive monitoring of application through error log trap and alert
  notification.

  
	
  NetPaging

  	
   

  	
  Response time to pages will be measured through acknowledgement
  log of netpaging or similar Dex approved paging tool.

  

 

	
  Methodologies

  	
   

  	
  Comment

  
	
  Resolution Times

  	
   

  	
  Tools to measure time to resolve a Severity 1 or 2 problem that are
  captured as a trouble ticket as reported in the Dex approved trouble ticket
  system, monitoring & paging tool.

  
	
  Availability

  	
   

  	
  Availability will be tracked through the Dex acceptable metric
  reporting process using tools such as trouble tickets and monitoring tools
  designed to promptly notify Aptas. Availability is defined in Attachment D.

  
	
  Response Time

  	
   

  	
  Response time will be measured from several aspects. Monitoring &
  metrics based at the server utilizing tools such as HPs ITO product or other
  Dex approved tools. Note: Dex will provide
  an appropriate third party tool for measurement.

  
	
  Response Time

  	
   

  	
  In the calculation of online response time, periods during which the
  relevant item is not Available will not be considered.

  

 

(1)   The
Parties may agree on alternative or additional measurement tools from time
to time, and will document such agreement in writing.

 

1

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