Document:

EX-10.1

 Exhibit 10.1 

CONFIDENTIAL SEPARATION AGREEMENT 

This Confidential Separation Agreement (the “Separation Agreement”) is made this June 27, 2014 (the “Effective
Date”), by and between Signet Jewelers Limited, a Bermuda corporation (including its successors and assigns, and together with its affiliates, the “Company”), and Ronald W. Ristau (the “Executive”). 

WHEREAS, Sterling Jewelers, Inc. (“Sterling”) and the Executive previously entered into an employment agreement dated
April 12, 2010 (the “Employment Agreement”); 
 WHEREAS, any capitalized terms not defined herein shall have
the meaning as defined in the Employment Agreement; and 
 WHEREAS, pursuant to the terms and conditions of the Employment Agreement
and the Signet Jewelers Limited Omnibus Incentive Plan, the Executive was granted restricted shares of common stock of the Company covering performance periods that include the Company’s fiscal year ending February 1, 2015 (“Fiscal
2015”) (the “Restricted Stock”) pursuant to Time-Based Restricted Stock Award Agreements dated as of April 23, 2012, April 26, 2013, and May 8, 2014 (the “Restricted Stock Agreements”),
and performance-based vesting restricted stock units covering shares of common stock of the Company covering performance periods that include Fiscal 2015 (the “RSUs” and, together with the Restricted Stock, the “Equity
Incentive Awards”) dated as of April 23, 2012, April 26, 2013, and May 8, 2014 (the “RSU Agreements” and, together with the Restricted Stock Agreements, the “Equity Incentive
Agreements”); 
 WHEREAS, the Executive and the Company both desire to terminate the Executive’s employment with the
Company and its subsidiaries and affiliates pursuant to the terms and conditions of this Separation Agreement, effective as of the Effective Date. 

NOW, THEREFORE, in consideration of such services and the mutual covenants and promises herein contained, the Company and the Executive
hereby agree as follows: 
 1. Termination of Employment. Effective July 31, 2014 (the “Termination Date”), the
Executive’s employment with the Company will be terminated and the Executive will resign from his position as Chief Financial Officer of the Company, and from all offices and directorships held by him in the Company or any of its subsidiaries
or affiliates and shall execute any and all documents reasonably necessary to effect such resignations as requested by the Company. Between the Effective Date and the Termination Date, the Executive will support a smooth transition of all ongoing
and outstanding work in the best interests of the Company. 
 2. Severance. 

(a) Accrued Benefits. The Executive shall be entitled to receive: (i) the Executive’s annual base salary in effect at the
Termination Date to the extent earned or accrued but not yet paid through the Termination Date, payable in accordance with the standard payroll practices of the Company, (ii) reimbursement for any and all business expenses reasonably incurred
prior to the Effective Date, subject to the terms of the Company’s reimbursement policy, (iii) any Unused Vacation Days, paid in a single lump sum in accordance with the standard payroll practices of the Company no later than the second
pay date following the 

 
Termination Date, (iv) any medical/dental, long-term and short term-disability, life insurance, deferred compensation, and other perquisites and benefits made available to the Executive
during the Term of Employment that are accrued but unpaid as of the Termination Date, and (v) any other accrued but unpaid benefits required by applicable law. 

(b) Termination Payments and Benefits. Subject to the Executive’s continued employment with the Company through the Termination
Date or, if earlier, the Executive’s termination of employment due to death or Disability (as defined in Section 4(a) of the Employment Agreement), and the Executive’s timely execution, delivery and non-revocation of this Separation
Agreement and the Supplemental Release Agreement described in Section 4 of this Separation Agreement, the Executive shall be entitled to receive the following termination payments and benefits: 

(i) Salary Continuation. The Executive shall be entitled to receive continued payment of the Executive’s annual base salary in
effect at the Termination Date for twelve (12) months following the Termination Date, in accordance with the Company’s standard payroll practices, with each such payment hereby designated a separate payment for purposes of
Section 409A of the Code, commencing on the sixtieth (60th) day following the Termination Date, which initial payment shall include payment of any amounts of such salary continuation that otherwise would have become due during such sixty
(60) day period. If the Executive participated in the ePaperless Payroll program (direct deposit) as of the Termination Date, the Executive’s payments will be direct deposited on regularly scheduled paydays. If the Executive did not
participate in the ePaperless Payroll program, the Executive’s payments will be issued as a live check and mailed to the Executive’s home address. 

(ii) Pro Rata Annual Bonus. The Executive shall be entitled to receive a pro-rata portion, based upon the Annual Bonus Proration
Factor, of the Annual Bonus for Fiscal 2015 earned as of the Termination Date (which Annual Bonus shall be determined based on actual performance and shall be paid to the Executive in a single lump sum during the period commencing on the 15th of
April and ending on the 31st of May, 2015. For purposes of this Separation Agreement, “Annual Bonus Proration Factor” means the quotient obtained by dividing the number of business days worked during Fiscal 2015 by the number of
business days in Fiscal 2015. 
 (iii) Equity Incentive Awards. The Executive shall vest in a portion of the Equity Incentive Awards
as follows: 
 (A) Restricted Stock. As of the Termination Date, the Executive shall vest in a number of shares of Restricted Stock
equal to the sum of that portion of each grant of Restricted Stock determined by multiplying (1) the number of shares of Restricted Stock granted under the applicable Restricted Stock Agreement by (2) the quotient obtained by dividing the
number of business days worked from the applicable grant date of such Restricted Stock through the Termination Date by the total number of business days from the applicable grant date of such Restricted Stock through the third anniversary of such
grant date. 
 (B) RSUs. With respect to each grant of RSUs, the Executive shall vest in a portion of such grant of RSUs as of the
end of the applicable Performance Period 

 
for such RSUs (as set forth in the applicable RSU Agreement) equal to the number of such RSUs that otherwise would have vested pursuant to the terms of the applicable RSU Agreement based on
actual performance during the applicable Performance Period multiplied by the quotient obtained by dividing the number of business days worked during such Performance Period by the total number of business days comprising such Performance Period.

 (iv) Transition Incentive. The Executive shall be entitled to receive the consideration set forth on the attached
Schedule 1 at the times set forth on Schedule 1, subject to the Executive’s continued support of a smooth transition of all ongoing and outstanding work in the best interests of the Company through the Termination Date, as
reasonably determined by the Chief Executive Officer of the Company. 
 3. Sole Payments and Benefits. The termination payments and
benefits set forth in Section 2 of this Separation Agreement shall be the sole and exclusive payments and benefits to which the Executive shall be entitled in respect of his termination of employment with the Company. For the avoidance
of doubt, except to the extent required by law, the Executive hereby waives any right, title and interest he may have to any and all payments upon or in connection with a Constructive Termination (as defined in Section 4(d) of the Employment
Agreement). 
 4. Supplemental Release Agreement. The Executive agrees to execute and deliver, within twenty-one (21) days
following the Termination Date, the Supplemental Release Agreement attached as Exhibit A (the “Supplemental Release Agreement”). The Supplemental Release Agreement shall contain a general release of claims co-extensive and
substantially similar to the release set forth in Section 7 below, to cover the period from the date of the execution of this Separation Agreement through and including the date of execution of the Supplemental Release Agreement. Because
of the right to revoke the Supplemental Release Agreement within the seven (7)-day revocation period, the Executive acknowledges that the Supplemental Release Agreement shall not become effective until the eighth (8th) day after the Executive
executes and delivers the Supplemental Release Agreement (the “Supplemental Release Agreement Effective Date”), and the Executive will not be paid any amounts under the Separation Agreement before such Supplemental Release Effective
Date. 
 5. Entitlement to Payments. The Executive’s entitlement to the termination payments set forth in
Section 2(b) shall be subject to and contingent upon the Executive’s timely execution and delivery to the Company, and expiration of the revocation period with no revocation, of: (i) this Separation Agreement; and (ii) the
Supplemental Release Agreement. 
 6. Restrictive Covenants. 

(a) During the Term of Employment and for any time thereafter, the Executive shall keep secret and retain in strictest confidence and not
divulge, disclose, discuss, copy or otherwise use or suffer to be used in any manner, except in connection with the Business (as defined below) of the Company and any of its subsidiaries or affiliates, any trade secrets, confidential or proprietary
information and documents or materials owned, developed or possessed by the Company pertaining to the Business of the Company or any subsidiaries or affiliates of the Company; provided, that such information referred to in this
Section 6(a) shall 

 
not include information that is or has become generally known to the public or the jewelry trade without violation of this Section 6(a). Nothing in this Section 6(a) shall
prohibit the Executive from disclosing such information solely to the extent necessary to comply with an order from a court having competent jurisdiction, and then only after providing the Company with a reasonable opportunity to prevent such
disclosure or to receive confidential treatment for the information required to be disclosed. This Section 6(a) shall, without any time limitation, survive the expiration or termination of this Separation Agreement. The payments in
Section 2(b) of this Separation Agreement shall be conditioned upon the Executive’s continued compliance with this Section 6(a). 

(b) The Executive acknowledges that all developments, including without limitation, inventions (patentable or otherwise), discoveries,
improvements, patents, trade secrets, designs, reports, computer software, flow charts and diagrams, data, documentation, writings and applications thereof (collectively, “Works”) relating to the operation of a retail jewelry
business that sells to the public jewelry and associated services (“Business”), or planned business of the Company or any of its subsidiaries and/or affiliates that, alone or jointly with other, the Executive created, made,
developed or acquired during the Executive’s employment with the Company (collectively, the “Developments”), are works made for hire and shall remain the sole and exclusive property of the Company and the Executive hereby
assigns to the Company all of his right, title and interest in and to all such Developments. Notwithstanding any provision of this Agreement to the contrary, “Developments” shall not include any Works that do not relate to the Business or
planned business of the Company or any subsidiaries and/or affiliates. This Section 6(b) shall, without any time limitation, survive the expiration or termination of this Separation Agreement. The payments described in
Section 2(b) of this Separation Agreement shall be conditioned upon the Executive’s continued compliance with this Section 6(b). 

(c) During the Term of Employment and for one (1) year thereafter (the “Competition Restrictive Period”), the Executive
agrees that he shall not directly or indirectly own, manage, control, invest or participate in any way in, consult with or render services to or for any person or entity (other than for the Company or any of the subsidiaries or affiliates of the
Company) which is primarily engaged in the retail fine jewelry business (“primarily” meaning having a product mix consisting of 25% or more fine jewelry sales per year); provided, however, that the restrictions of this
Section 6(c) shall not extend to the ownership, management or control of a retail fine jewelry business by the Executive during the Competition Restrictive Period provided that such activity is no less than sixty (60) miles distant
from any retail jewelry store of the Company at the time of such Termination of Employment; provided, however, that notwithstanding the foregoing, the Executive shall be entitled to own up to 1% of any class of outstanding securities
of any company whose common stock is listed on a national securities exchange or included for trading on the NASDAQ Stock Market. The payments described in Section 2(b) of this Separation Agreement shall be conditioned upon the
Executive’s continued compliance with this Section 6(c) during the Competition Restrictive Period. 
 (d) During the Term
of Employment and for two (2) years thereafter (the “Solicitation Restrictive Period”), the Executive agrees that he shall not directly or indirectly (i) solicit, entice, persuade or induce (A) any employee,
consultant, agent or independent contractor of the Company or of any of the subsidiaries or affiliates of the Company to terminate 

 
his or her employment or engagement with the Company or such subsidiary or affiliate, or (B) any employee, individual consultant, agent or independent contractor of the Company or any of the
subsidiaries or affiliates of the Company to become employed by any person, firm or corporation other than the Company or such subsidiary or affiliate, or (ii) approach any such employee, consultant (or, with respect to subparagraph (B),
individual consultant), agent or independent contractor for any of the foregoing purposes. The payments described in Section 2(b) of this Separation Agreement shall be conditioned upon the Executive’s continued compliance with this
Section 6(d) during the Solicitation Restrictive Period, but such payments shall not be withheld on grounds that the Solicitation Restrictive Period has not yet completed at such time as such payments are due pursuant to
Section 2(b). 
 (e) The Executive acknowledges that the services rendered by the Executive were of a special, unique and
extraordinary character and, in connection with such services, the Executive had access to confidential information vital to the Business of the Company and subsidiaries and/or affiliates of the Company. By reason of this, the Executive consents and
agrees that if the Executive violates any of the provisions of this Section 6, the Company and its subsidiaries and affiliates would sustain irreparable injury and that monetary damages will not provide adequate remedy to the Company and
that the Company shall be entitled to have this Section 6 specifically enforced by a court having equity jurisdiction. Nothing contained herein shall be construed as prohibiting the Company or any subsidiaries or affiliates of the
Company from pursuing any other remedies available to it for such breach or threatened breach, including, without limitation, the recovery of damages from the Executive or the cessation of payment of the amounts set forth in Section 2(b)
of this Separation Agreement without the requirement for posting a bond. This Section 6(e) shall, without any time limitation, survive the expiration or termination of this Separation Agreement. 

7. General Release. For and in consideration of the payments and benefits provided by the Company under this Separation Agreement, the
Executive, on his own behalf and on behalf of his heirs, estate and beneficiaries, does hereby release the Company, and in such capacities, any of its parent corporation, subsidiaries or affiliates, and each past or present officer, director, agent,
employee, shareholder, and insurer of any such entities (collectively, the “Released Parties”), from any and all claims made, to be made, or which might have been made of whatever nature, whether known or unknown, from the beginning
of time, including those that arose as a consequence of his employment with the Company, or arising out of the severance of such employment relationship, or arising out of any act committed or omitted during or after the existence of such employment
relationship, all up through and including the date on which this Release is executed, including, without limitation, any tort and/or contract claims, common law or statutory claims, claims under any local, state or federal wage and hour law, wage
collection law or labor relations law, claims under any common law or other statute, claims of age, race, sex, sexual orientation, religious, disability, national origin, ancestry, citizenship, retaliation or any other claim of employment
discrimination, including under Title VII of the Civil Rights Acts of 1964 and 1991, as amended (42 U.S.C. §§ 2000e et seq.), Age Discrimination in Employment Act, as amended (29 U.S.C. §§ 621, et seq.); the
Americans with Disabilities Act (42 U.S.C. §§ 12101 et seq.), the Rehabilitation Act of 1973 (29 U.S.C. 701 et seq.), the Family and Medical Leave Act (29 U.S.C. §§ 2601 et seq.), the Fair Labor Standards Act
(29 U.S.C. §§ 201 et seq.), the Employee Retirement Income Security Act of 1974 (29 U.S.C. §§ 1001 et seq.) and any other law (including any state or local law or ordinance) prohibiting employment discrimination or

 
relating to employment, retaliation in employment, termination of employment, wages, benefits or otherwise. If any arbitrator or court rules that such waiver of rights to file, or have filed on
his behalf, any administrative or judicial charges or complaints is ineffective, the Executive agrees not to seek or accept any money damages or any other relief upon the filing of any such administrative or judicial charges or complaints. The
Executive relinquishes any right to future employment with the Company and the Company shall have the right to refuse to re-employ the Executive, in each case without liability of the Executive or the Company. The Executive acknowledges and agrees
that even though claims and facts in addition to those now known or believed by him to exist may subsequently be discovered, it is his intention to fully settle and release all claims he may have against the Company and the persons and entities
described above, whether known, unknown or suspected. 
 The Company and the Executive acknowledge and agree that the release in this
Section 7 does not, and shall not be construed to, release or limit the scope of any existing obligation of the Company and/or any of its parent corporation, subsidiaries or affiliates (i) to indemnify the Executive for his acts as
an officer or director of the Company in accordance with the Certificate of Incorporation and all agreements thereunder, (ii) to pay any amounts or benefits to which the Executive is entitled under this Separation Agreement, or (iii) with
respect to the Executive’s rights as a shareholder of the Company, its parent corporation or any of their subsidiaries. 
 It is the
intention of the Executive and the Company in executing this Separation Agreement that the general release in this Section 7 shall be effective as a full and final accord and satisfaction, and release of and from all liabilities,
disputes, claims and matters covered under the general release in this Section 7, known or unknown, suspected or unsuspected. 

8. Cooperation. All payments and benefits pursuant to Section 2(b) of this Separation Agreement are conditioned upon the
Executive’s full and continued cooperation in good faith with the Company, its subsidiaries and affiliates and its legal counsel, as may be necessary or appropriate, (i) to respond truthfully to any inquiries that may arise with respect to
matters that the Executive was responsible for or involved with during his employment with the Company, (ii) to furnish to the Company, as reasonably requested by the Company, from time to time, the Executive’s honest and good faith
advice, information, judgment and knowledge with respect to labor and employment practices at the Company, and employees of the Company, (iii) in connection with any defense, prosecution or investigation of any and all actual, threatened,
potential or pending court or administrative proceedings or other legal matters in which Executive may be involved as a party and/or in which the Company determines, in its sole discretion, that Executive is a relevant witness and/or possesses
relevant information, and (iv) in connection with any and all legal matters relating to the Company, its subsidiaries and affiliates, and each of their respective past and present employees, managers, directors, officers, administrators,
shareholders, members, agents, and attorneys, in which the Executive may be called as an involuntary witness (by subpoena or other compulsory process) served by any third-party, including, without limitation, providing the Company with written
notice of any subpoena or other compulsory process served on Executive within forty-eight (48) hours of its occurrence. 
 In
connection with the matters described in this Section 8, the Executive agrees to notify, truthfully communicate and, provided there is no conflict of interest between the Executive and the Company, be represented by, and provide
requested information to, the Company’s counsel, 

 
to fully cooperate and work in good faith with such counsel with respect to, and in preparation for, any response to a subpoena or other compulsory process served upon the Executive, any
depositions, interviews, responses, appearances or other legal matters, and to testify truthfully and honestly with respect to all matters. For the avoidance of doubt, the Company has no obligation to provide the Executive with counsel in connection
with any matter. 
 The Company shall reimburse the Executive for reasonable expenses, such as travel, lodging and meal expenses, incurred
by the Executive pursuant to this Section 8 at the Company’s request, and consistent with the Company’s policies for employee expenses. 

The Executive further acknowledges that all documents prepared by the Company pertaining to the affairs of the Company or any legal matter
relating to the Company, which may be provided to the Executive or to which the Executive may be given access pursuant to this Section 8 in connection with the Executive’s cooperation hereunder with respect to any legal matter
relating to the Company, are, and shall remain, the property of the Company at all times. Except as required by applicable law or court order, the Executive shall not disclose any information or materials received in connection with any legal
matter relating to the Company. 
 All communications by the Company, its subsidiaries and/or affiliates, and its lawyers to the Executive
and all communications by the Executive to the Company, its subsidiaries and/or affiliates and its lawyers, in connection with any legal matter relating to the Company, its subsidiaries and/or affiliates, shall, to the fullest extent permitted by
law, be privileged and confidential and subject to the work product doctrine. No such communication, information, or work product shall be divulged by the Executive to any person or entity, except at the specific direction of an authorized
representative of the Company and its lawyers. 
 9. Return of Property and Documents. As a material provision of this Separation
Agreement, prior to the Termination Date, the Executive shall return to the Company all Company property (including, without limitation, any and all computers, phones, identification cards, card key passes, fobs, corporate credit cards, corporate
phone cards, corporate motor vehicles, files, memoranda, keys and software) in the Executive’s possession and the Executive shall not retain any duplicates or reproductions of such items. The Executive further agrees that, as a material
provision of this Separation Agreement, prior to the Termination Date, he shall deliver to the Company all copies of any confidential information of the Company in his possession, custody or control, including all copies of any analyses,
compilations, studies or other documents in his possession, custody or control that contain any such confidential information (whether in electronic or paper form), and that as of the Termination Date, he shall no longer possesses any such Company
property or confidential information in any form. The payments described in Section 2(b) of this Separation Agreement shall be conditioned upon the Executive’s continued compliance with this Section 9. 

10. Inquiries from Prospective Employers. The Executive and the Company agree that in the event the Company receives inquiries from
prospective employers, it shall be the policy of the Company to respond by advising that the Company’s policy is to provide information only as to service dates and positions held, and by providing such information. 

 11. Severability. In the event that one or more of the provisions of this Separation
Agreement are held to be invalid, illegal or unenforceable, the validity, legality and enforceability of the remainder of this Separation Agreement shall not in any way be affected or impaired thereby. 

12. Waiver. No waiver by either party of any breach by the other party of any condition or provision of this Separation Agreement to be
performed by such other party shall be deemed a waiver of any other provision or condition at the time or at any prior or subsequent time. 

13. Governing Law and Forum. This Separation Agreement shall be governed by and construed and enforced in accordance with the laws of
the State of Ohio, without reference to its choice of law rules. Any action to enforce any of the provisions of this Separation Agreement shall be brought in a court of the State of Ohio located in Summit County or in a Federal court located in
Cleveland, Ohio. The parties consent to the jurisdiction of such courts and to the service of process in any manner provided by Ohio law. Each party irrevocably waives any objection which it may now or hereafter have to the venue of any such suit,
action or proceeding. 
 14. Withholding. The Company shall deduct or withhold, or require the Executive to remit to the Company, the
minimum statutory amount to satisfy federal, state or local taxes required by law or regulation to be withheld with respect to any benefit provided hereunder, it being understood that, upon a showing of proof of residence from the Executive, that
the Executive’s residence for these purposes is the state of New York, and that the Executive agrees to update the Company with proof of residence upon any change in the Executive’s residence. 

15. Entire Agreement. This Separation Agreement, the Supplemental Release Agreement, constitute the entire agreement and understanding
of the parties with respect to the subject matter herein and supersede all prior agreements, arrangements and understandings, whether written or oral, between the parties. The Executive acknowledges and agrees that he is not relying on any
representations or promises by any representative of the Company concerning the meaning of any aspect of this Separation Agreement or the Supplemental Release Agreement. This Separation Agreement and the Supplemental Release Agreement may not be
altered or modified other than in a writing signed by the Executive and an authorized representative of the Company. 
 16. Notices.
All notices given hereunder shall be given in writing, shall specifically refer to this Separation Agreement and shall be personally delivered or sent by telecopy or other electronic facsimile transmission or by registered or certified mail, return
receipt requested, to the addresses set forth below or at such other addresses as may hereafter be designated by notice given in compliance with the terms hereof: 
  

			
	If to the Executive:	  	Ronald Ristau
		  	32 Westgate Blvd.
		  	Manhasset, New York 11030
		
	with a copy to:	  	Windels Marx Lane & Mittendorf, LLP
		  	156 West 56th Street
		  	New York, NY 10019
		  	Attention: Scott R. Matthews, Esq.
		  	Telephone: (212) 237-1000
		  	Facsimile: (212) 262-1215

			
		
	If to the Company:	  	c/o Sterling Jewelers Inc.
		  	375 Ghent Road
		  	Akron, Ohio 44313
		  	Fax: (330) 668-5291
		  	Attn: Lynn Dennison
		
	with a copy to:	  	Weil, Gotshal & Manges LLP
		  	767 Fifth Avenue
		  	New York, NY 10153
		  	Attention: Jeffrey S. Klein, Esq.
		  	Telephone: (212) 310-8000
		  	Facsimile: (212) 310-8007

 If notice is mailed, it shall be effective upon mailing, or if notice is personally delivered or sent by
telecopy or other electronic facsimile transmission, it shall be effective upon receipt. 
 17. Successors and Assigns. This
Separation Agreement is intended to bind and inure to the benefit of and be enforceable by the Executive, the Company and their respective heirs, successors and assigns, except that the Executive may not assign his rights or delegate his obligations
hereunder without the prior written consent of the Company. 
 18. Section 409A. 

(a) Compliance. To the extent applicable, this Separation Agreement shall be interpreted in accordance with Section 409A of the
Internal Revenue Code of 1986, as amended (the “Code”) and Department of Treasury regulations and other interpretive guidance issued thereunder, including without limitation any such regulations or other guidance that may be issued
after the date on which this Separation Agreement is executed (collectively, the “409A Rules”). The Company shall consult with the Executive in good faith regarding the implementation of this Section 

(b) Separation from Service. A termination of employment shall mean the Executive’s “separation from service” with the
Company, and any entity required to be aggregated with the Company under Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”) and Treasury Regulation Section 1.409A-1(h), applied by using the default
rules contained therein, including, but not limited to, the default rules contained in Treasury Regulation Section 1.409A-1(h)(3), and through incorporation of the following rules: (A) the employment relationship is treated as continuing
intact while the Executive is on military leave, sick leave, or other bona fide leave of absence if the period of such leave does not exceed six months, or if longer, so long as the Executive retains a right to reemployment with the Company and/or
any entity required to be aggregated with Company under Treasury Regulation Section 1.409A-1(h)(3); (B) a leave of absence constitutes a bona fide leave of absence only if 

 
there is a reasonable expectation that the Executive will return to perform services for the Company and/or any entity required to be aggregated with Company under Treasury Regulation
Section 1.409A-1(h)(3); and (C) if the period of leave exceeds six months and the Executive does not retain a right to reemployment, the Executive’s termination of employment date shall be deemed to be the first date immediately
following such six-month period; 
 (c) Separate and Distinct Elements of Compensation. For purposes of the applicability, if any, of
Section 409A of the Code to any compensation paid or benefits provided under this Separation Agreement, the following payments and benefits constitute separate and distinct elements of deferred compensation: (i) any Annual Bonus;
(ii) any Equity Incentive Award (with the cash and each equity portion thereof being considered separate and distinct elements of deferred compensation); and (iii) any continuation of Base Salary hereunder following the Termination Date.

 (d) Payment Delay if Executive is a Specified Employee. Notwithstanding any provision of this Separation Agreement to the
contrary, if at the time of the Executive’s termination of employment with the Company, the Executive is a “specified employee,” as defined in the specified employee policy of the Company and its affiliates as in effect from time to
time (the “Specified Employee Procedure”), and the deferral of the commencement of any payments or benefits otherwise payable hereunder as a result of such termination of employment is necessary in order to prevent any accelerated
or additional tax under Section 409A, then the Company shall defer the commencement of any such payments or benefits hereunder in accordance with the terms and conditions of the Specified Employee Procedure (without any reduction in such
payments or benefits ultimately paid or provided to the Executive) until first day of the seventh month immediately following the Executive’s Termination of Employment (or, if applicable and earlier, the date on which the payments or benefits
would commence under Section 4(b) of the Employment Agreement). 
 (e) No Acceleration of Payments or Benefits. Any payments or
benefits hereunder to which the 409A Rules apply may not be accelerated except to the extent permitted under the 409A Rules. 
 (f) 409A
Amendments to Separation Agreement. If any other payments of money or other benefits due to the Executive hereunder could cause the application of an accelerated or additional tax under Section 409A of the Code, the Company shall negotiate
with the Executive in good faith any amendments to this Agreement that the Company and/or the Executive determines necessary or appropriate to preserve the intended tax treatment of the benefits provided by this Agreement, provided, however, that
the adoption of any such amendments shall require the written consent of the Executive, which consent shall not be unreasonably withheld 

19. Knowing and Voluntary Time to Consider and Revoke. The Executive acknowledges that pursuant to Section 7 of this
Separation Agreement, the Executive is waiving and releasing any rights he may have under the ADEA, and that the Executive’s waiver and release of such rights is knowing and voluntary. The Executive acknowledges that the consideration given for
the ADEA release under Section 7 is in addition to anything of value to which the Executive was already entitled. The Executive further acknowledges that he is advised by this writing that: 

(a) The Executive should consult with an attorney prior to executing this Separation Agreement and has had an opportunity to do so; 

 (b) The Executive has been provided at least twenty-one (21) days within which to consider
this Separation Agreement, that this twenty-one (21) day period shall run from the date the Executive receives this Separation Agreement, and that the parties’ modifications to the Separation Agreement prior to its execution shall not
restart, or otherwise affect, this twenty-one (21) day period; 
 (c) The Executive has seven (7) days following the
Executive’s execution of this Separation Agreement to revoke it, but only by providing written notice of revocation, received within the seven (7) day revocation period, to the Company in accordance with the “Notices” provision
in Section 16 of this Separation Agreement; 
 (d) This Separation Agreement shall not be effective and enforceable until the
seven (7) day revocation period has expired; and 
 20. Authority. The Executive represents that he has full power and authority
to enter into this Separation Agreement, and further represents that entering into this Separation Agreement will not result in a conflict of interest with a party to any pending litigation relating to or against the Company, with attorneys
representing a party to any pending litigation relating to or against the Company, or with any governmental or administrative agency. 
 21.
Counterparts. This Separation Agreement may be executed in counterparts, each of which shall be an original but all together shall constitute one and the same instrument. 

[SIGNATURE PAGE FOLLOWS] 

 IN WITNESS WHEREOF, the parties hereto have executed this Separation Agreement as of the last
date set forth above. 
  

			
	SIGNET JEWELERS LIMITED
		
	By:	 	 /s/ Steve Becker

	Name:	 	Steve Becker
	Title:	 	Chief Human Resources Officer
	
	EXECUTIVE
		
	By:	 	 /s/ Ronald Ristau

	Name:	 	Ronald Ristau

 [SIGNATURE PAGE TO CONFIDENTIAL SEPARATION AGREEMENT] 

 Exhibit A 

SUPPLEMENTAL RELEASE AGREEMENT 

THIS SUPPLEMENTAL RELEASE AGREEMENT (the “Supplemental Release Agreement”) dated as of
                 , 2014, is made by and between Signet Jewelers Limited, a Bermuda corporation (including its successors and assigns, and together with its affiliates,
the “Company”), and Ronald W. Ristau (the “Executive”). 
 WHEREAS, the Company and the Executive
previously entered into a Confidential Separation Agreement dated as of June 27, 2014 (the “Separation Agreement”) detailing the terms of Executive’s termination from the Company, and as described in Section 7
of the Separation Agreement, the Executive’s general release of claims through the Termination Date; 
 WHEREAS, this
Supplemental Release Agreement was part of the Separation Agreement, expressly incorporated, and attached as Exhibit A to the Separation Agreement; and 

WHEREAS, pursuant to Section 4 of the Separation Agreement, Executive agreed to execute and deliver to the Company, within
twenty-one (21) days of the Termination Date, this Supplemental Release Agreement containing a general release of claims co-extensive and substantially similar to the general release set forth Section 7 of the Separation Agreement;

 WHEREAS, capitalized terms not defined herein shall have the meaning as defined under the Separation Agreement and the Employment
Agreement. 
 NOW, THEREFORE, in consideration of the premises and mutual agreements, including but not limited to the payments and
benefits detailed in the Separation Agreement, the Company and the Executive agree as follows: 
 1. In consideration of the
Executive’s release under Section 2 hereof, the Company shall pay to the Executive or provide benefits to the Executive as set forth in Section 2(b) of the Separation Agreement, which is attached hereto and made a part
hereof. 
 2. For and in consideration of the payments and benefits provided by the Company under the Separation Agreement, the Executive,
on his own behalf and on behalf of his heirs, estate and beneficiaries, does hereby release the Company, and in such capacities, any of its parent corporation, subsidiaries or affiliates, and each past or present officer, director, agent, employee,
shareholder, and insurer of any such entities (collectively, the “Released Parties”), from any and all claims made, to be made, or which might have been made of whatever nature, whether known or unknown, from the beginning of time,
including those that arose as a consequence of his employment with the Company, or arising out of the severance of such employment relationship, or arising out of any act committed or omitted during or after the existence of such employment
relationship, all up through and including the date on which this Release is executed, including, without limitation, any tort and/or contract claims, common law or statutory claims, claims under any local, state or federal wage and hour law, wage
collection law or labor relations law, claims under any common law or other statute, claims of age, race, sex, sexual orientation, religious, disability, national origin, ancestry, citizenship, retaliation or

 
any other claim of employment discrimination, including under Title VII of the Civil Rights Acts of 1964 and 1991, as amended (42 U.S.C. §§ 2000e et seq.), Age Discrimination in
Employment Act, as amended (29 U.S.C. §§ 621, et seq.); the Americans with Disabilities Act (42 U.S.C. §§ 12101 et seq.), the Rehabilitation Act of 1973 (29 U.S.C. 701 et seq.), the Family and Medical Leave
Act (29 U.S.C. §§ 2601 et seq.), the Fair Labor Standards Act (29 U.S.C. §§ 201 et seq.), the Employee Retirement Income Security Act of 1974 (29 U.S.C. §§ 1001 et seq.) and any other law (including
any state or local law or ordinance) prohibiting employment discrimination or relating to employment, retaliation in employment, termination of employment, wages, benefits or otherwise. If any arbitrator or court rules that such waiver of rights to
file, or have filed on his behalf, any administrative or judicial charges or complaints is ineffective, the Executive agrees not to seek or accept any money damages or any other relief upon the filing of any such administrative or judicial charges
or complaints. The Executive relinquishes any right to future employment with the Company and the Company shall have the right to refuse to re-employ the Executive, in each case without liability of the Executive or the Company. The Executive
acknowledges and agrees that even though claims and facts in addition to those now known or believed by him to exist may subsequently be discovered, it is his intention to fully settle and release all claims he may have against the Company and the
persons and entities described above, whether known, unknown or suspected. 
 The Company and the Executive acknowledge and agree that the
release in this Section 2 does not, and shall not be construed to, release or limit the scope of any existing obligation of the Company and/or any of its parent corporation, subsidiaries or affiliates (i) to indemnify the Executive
for his acts as an officer or director of Company in accordance with the Certificate of Incorporation and all agreements thereunder, (ii) to pay any amounts or benefits to which the Executive is entitled under the Separation Agreement, or
(iii) with respect to the Executive’s rights as a shareholder of the Company, its parent corporation or any of their subsidiaries. 

3. The Executive acknowledges that pursuant to Section 2 of this Supplemental Release Agreement, the Executive is waiving and
releasing any rights he may have under the ADEA, and that the Executive’s waiver and release of such rights is knowing and voluntary. Executive acknowledges that the consideration given for the ADEA waiver and release under this Supplemental
Release Agreement is in addition to anything of value to which the Executive was already entitled. The Executive further acknowledges that he is advised by this writing that: 

(a) The Executive should consult with an attorney prior to executing this Supplemental Release Agreement, and has had an opportunity to do so;

 (b) The Executive has been provided at least twenty-one (21) days within which to consider this Supplemental Release Agreement, that
this twenty-one (21) day period shall run from the date the Executive receives this Supplemental Release Agreement, and that the parties’ modifications to this Supplemental Release Agreement prior to its execution shall not restart, or
otherwise affect, this twenty-one (21) day period; 
 (c) The Executive has seven (7) days following the Executive’s
execution of this Supplemental Release Agreement to revoke it, but only by providing written notice of revocation, received within the seven (7) day revocation period, to the Company in accordance with the “Notices” provision in
Section 16 of the Separation Agreement; 
 (d) This Supplemental Release Agreement shall not be effective and enforceable until
the seven (7) day revocation period has expired; and 

 4. It is the intention of the Executive and the Company in executing this Supplemental Release
Agreement that it shall be effective as a full and final accord and satisfaction and release of and from all liabilities, disputes, claims and matters covered under this Supplemental Release Agreement, known or unknown, suspected or unsuspected.

 5. Because of the right to revoke this Supplemental Release Agreement within the seven (7)-day revocation period, the Executive
acknowledges that this Supplemental Release Agreement shall not become effective until the eighth (8th) day after the Executive executes and returns this Supplemental Release Agreement (the “Supplemental Release Effective
Date”) to the Company, and that the Executive will not be paid any amounts under the Separation Agreement before such Supplemental Release Effective Date. 

[SIGNATURE PAGE FOLLOWS] 

 IN WITNESS WHEREOF, the parties hereto have executed this Separation Agreement as of the last
date set forth above. 
  

			
	SIGNET JEWELERS LIMITED
		
	By:	 	  

	Name:	 	[NAME]
	Title:	 	[TITLE]
	
	EXECUTIVE
		
	By:	 	  

	Name:	 	Ronald Ristau

 [SIGNATURE PAGE TO SUPPLEMENTAL RELEASE AGREEMENT] 

 SCHEDULE 1 

Transition Incentive 
  

	(i)	a cash payment equal to $315,000, which shall be paid on the sixtieth (60th) day following the Termination Date, and 

  

	(ii)	an additional cash payment equal to (a) the Annual Bonus the Executive otherwise would have received for Fiscal 2015 had he remained continuously employed through the standard payment date for such Annual Bonus,
minus (b) the amount to which the Executive is entitled to receive pursuant to Section 2(b)(ii) of the Separation Agreement, which additional cash payment shall be paid in a single lump sum during the period commencing on the
15th of April and ending on the 31st of May, 2015.EXHIBIT 4.1

SUBSCRIPTION AGREEMENT

 

This Subscription
Agreement (this “Agreement”) is dated as of __________________ 2014, between NCM Financial, Inc. a Texas corporation
(the “Company”) with its principal address at 2101 Cedar Springs Road Suite 1050, Dallas Texas 75201, and each
purchaser identified on the signature pages hereto (each, including its successors and assigns, a “Purchaser”
and collectively the “Purchasers”).

 

WHEREAS, subject
to the terms and conditions set forth in this Agreement and pursuant to an effective registration statement under the Securities
Act of 1933, as amended (the “Securities Act”), the Company desires to issue and sell to each Purchaser, and
each Purchaser, severally and not jointly, desires to purchase from the Company, securities of the Company as more fully described
in this Agreement.

 

NOW, THEREFORE,
IN CONSIDERATION of the mutual covenants contained in this Agreement, and for other good and valuable consideration the receipt
and adequacy of which are hereby acknowledged, the Company and each Purchaser agree as follows:

 

ARTICLE I.

DEFINITIONS

 

1.1           
Definitions.  In addition to the terms defined elsewhere in this Agreement, for all purposes of this Agreement, the
following terms have the meanings set forth in this Section 1.1:

 

“Acquiring Person”
shall have the meaning ascribed to such term in Section 4.5.

 

“Action”
shall have the meaning ascribed to such term in Section 3.1(j).

 

“Affiliate”
means any Person that, directly or indirectly through one or more intermediaries, controls or is controlled by or is under common
control with a Person as such terms are used in and construed under Rule 405 under the Securities Act.

 

“Board
of Directors” means the board of directors of the Company.

 

“Business
Day” means any day except any Saturday, any Sunday, any day which is a federal legal holiday in the United States or
any day on which banking institutions in the State of New York are authorized or required by law or other governmental action to
close.

 

“Closing”
means the closing of the purchase and sale of the Securities pursuant to Section 2.1.

 

 “Commission”
means the United States Securities and Exchange Commission.

 

“Common
Stock” means the common stock of the Company.

 

 “Company
Counsel” means Szaferman Lakind Blumstein & Blader, PC, 101 Grovers Mill Road, Second Floor, Lawrenceville, NJ 08648.

 

 “GAAP”
shall have the meaning ascribed to such term in Section 3.1(h).

 

“Per Share
Purchase Price” equals $0.25.

 

“Person”
means an individual or corporation, partnership, trust, incorporated or unincorporated association, joint venture, limited liability
company, joint stock company, government (or an agency or subdivision thereof) or other entity of any kind.

    	NCM Financial, Inc. Subscription Agreement	Page1	 

    	 

    

 

“Proceeding”
means an action, claim, suit, investigation or proceeding (including, without limitation, an informal investigation or partial
proceeding, such as a deposition), whether commenced or threatened.

 

“Prospectus”
means the final prospectus filed for the Registration Statement.

 

“Purchaser
Party” shall have the meaning ascribed to such term in Section 4.8.

 

“Registration
Statement” means the effective registration statement with Commission file No. 333-193160 which registers the sale of
the Shares to the Purchasers.

 

 “Rule
144” means Rule 144 promulgated by the Commission pursuant to the Securities Act, as such Rule may be amended or interpreted
from time to time, or any similar rule or regulation hereafter adopted by the Commission having substantially the same purpose
and effect as such Rule.

 

“SEC Reports”
shall have the meaning ascribed to such term in Section 3.1(h).

 

“Securities”
means the Shares.

 

“Securities
Act” means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.

 

“Shares”
means the shares of Common Stock issued or issuable to each Purchaser pursuant to this Agreement.

 

“Short
Sales” means all “short sales” as defined in Rule 200 of Regulation SHO under the Exchange Act (but shall
not be deemed to include the location and/or reservation of borrowable shares of Common Stock). 

 

 “Subscription
Amount” means, as to each Purchaser, the aggregate amount to be paid for Shares purchased hereunder as specified below
such Purchaser’s name on the signature page of this Agreement and next to the heading “Subscription Amount,”
in United States dollars and in immediately available funds.

 

“Trading
Day” means a day on which the principal Trading Market is open for trading.

 

“Trading Market” means
any of the following markets or exchanges on which the Common Stock is listed or quoted for trading on the date in question: the
NYSE, NYSE MKT, the Nasdaq Capital Market, the Nasdaq Global Market, the Nasdaq Global Select Market, the New York Stock Exchange
or the OTC Market (or any successors to any of the foregoing).

 

“Transfer Agent” means
Pacific Stock Transfer, 4045 South Spencer Street Suite 403 Las Vegas, NV 89119, and any successor transfer agent of the Company.

 

ARTICLE II.

PURCHASE AND SALE

 

2.1           Subscription
Amount. Company agrees to sell, and Purchaser agrees to purchase __________________ Shares from Company at a purchase price
of $0.25 per share, for a total subscription amount of ________________________. Purchaser shall deliver to the Escrow Agent, via
wire transfer or a certified check, immediately available funds equal to such Purchaser’s Subscription Amount as set forth
herein executed by such Purchaser and the Company shall deliver to each Purchaser its respective Shares as determined pursuant
to Section 2.2(a), and the Company and each Purchaser shall deliver the other items set forth in Section 2.2 deliverable at the
Closing. Closing shall occur either by mail or electronic document transfer, or at a place and time mutually convenient to the
parties.

 

    	NCM Financial, Inc. Subscription Agreement	Page2	 

    	 

    

2.2           Deliveries.

 

(a)           On
or prior to the Closing Date, the Company shall deliver or cause to be delivered to each Purchaser the following:

 

(i)          this
Agreement duly executed by the Company;

 

(ii)         a
legal opinion of Company Counsel, substantially in the form of Exhibit B attached hereto;

 

(iii)        a
copy of the irrevocable instructions to the Transfer Agent instructing the Transfer Agent to deliver on an expedited basis physical
certificates for the Shares equal to such Purchaser’s Subscription Amount divided by the Per Share Purchase Price, registered
in the name of such Purchaser;

 

(iv)        the
Prospectus and Prospectus Supplement (which may be delivered in accordance with Rule 172 under the Securities Act).

 

(b)           On
or prior to the Closing Date, each Purchaser shall deliver or cause to be delivered to the Company or the Escrow Agent, as applicable,
the following:

 

(i)          this
Agreement duly executed by such Purchaser; and

 

(ii)         to
Escrow Agent, such Purchaser’s Subscription Amount by wire transfer to the account specified in writing by the Escrow Agreement.

 

2.3           Closing
Conditions.

 

(a)           The
obligations of the Company hereunder in connection with the Closing are subject to the following conditions being met:

 

(i)          the
accuracy in all material respects on the Closing Date of the representations and warranties of the Purchaser contained herein (unless
as of a specific date therein in which case they shall be accurate as of such date);

 

(ii)         all
obligations, covenants and agreements of each Purchaser required to be performed at or prior to the Closing Date shall have been
performed; and

 

(iii)        the
delivery by each Purchaser of the items set forth in Section 2.2(b) of this Agreement.

 

(b)           The
respective obligations of the Purchasers hereunder in connection with the Closing are subject to the following conditions being
met:

 

(i)          the
accuracy in all material respects when made and on the Closing Date of the representations and warranties of the Company contained
herein (unless as of a specific date therein);

 

(ii)         all
obligations, covenants and agreements of the Company required to be performed at or prior to the Closing Date shall have been performed;

 

(iii)        the
delivery by the Company of the items set forth in Section 2.2(a) of this Agreement;

 

(iv)        there
shall have been no Material Adverse Effect with respect to the Company since the date hereof; and

 

    	NCM Financial, Inc. Subscription Agreement	Page3	 

    	 

    

ARTICLE III.

REPRESENTATIONS AND WARRANTIES

 

3.1           Representations
and Warranties of the Company.  Except as set forth in the Prospectus and SEC Reports, which shall be deemed a part
hereof and shall qualify any representation or otherwise made herein, the Company hereby makes the following representations and
warranties to each Purchaser:

 

(b)           Organization
and Qualification.  The Company is an entity duly incorporated or otherwise organized, validly existing and in good
standing under the laws of the jurisdiction of its incorporation or organization, with the requisite power and authority to own
and use its properties and assets and to carry on its business as currently conducted. The Company is duly qualified to conduct
business and is in good standing as a foreign corporation or other entity in each jurisdiction in which the nature of the business
conducted or property owned by it makes such qualification necessary.

 

(c)           Authorization;
Enforcement.  The Company has the requisite corporate power and authority to enter into and to consummate the transactions
contemplated by this Agreement. The execution and delivery of this Agreement and each of the other Transaction Documents by the
Company and the consummation by it of the transactions contemplated hereby and thereby have been duly authorized by all necessary
action on the part of the Company and no further action is required by the Company, the Board of Directors or the Company’s
stockholders in connection herewith. or therewith other than in connection with the Required Approvals.  This Agreement
and

 

(d)           Issuance
of the Securities; Registration.  The Securities are duly authorized and, when issued and paid for, will be duly
and validly issued, fully paid and nonassessable, free and clear of all Liens imposed by the Company. The Company has prepared
and filed the Registration Statement in conformity with the requirements of the Securities Act, which became effective on ___________________
(the “Effective Date”), including the Prospectus, and such amendments and supplements thereto as may have been
required to the date of this Agreement.  The Registration Statement is effective under the Securities Act and no stop
order preventing or suspending the effectiveness of the Registration Statement or suspending or preventing the use of the Prospectus
has been issued by the Commission and no proceedings for that purpose have been instituted or, to the knowledge of the Company,
are threatened by the Commission. Although the Common Stock is not eligible for the Depository Trust Company’s (“DTC”)
Deposit or Withdrawal at Custodian system (aka DWAC system), the Common Stock is DTC eligible.

 

(e)           Capitalization.  The
capitalization of the Company is as set forth in the SEC Reports.  The Company has not issued any capital stock since
its most recently filed periodic report. No Person has any right of first refusal, preemptive right, right of participation, or
any similar right to participate in the transactions contemplated by this Agreement. No further approval or authorization of any
stockholder, the Board of Directors or others is required for the issuance and sale of the Securities.  There are no
stockholders agreements, voting agreements or other similar agreements with respect to the Company’s capital stock to which
the Company is a party or, to the knowledge of the Company, between or among any of the Company’s stockholders.

 

(f)           SEC
Reports; Financial Statements.  The Company has filed all reports, schedules, forms, statements and other documents
required to be filed by the Company under the Securities Act for the two years preceding the date hereof. The foregoing materials,
including the exhibits thereto and documents incorporated by reference therein, together with the Prospectus, being collectively
referred to herein as the “SEC Reports”) on a timely basis or has received a valid extension of such time of
filing and has filed any such SEC Reports prior to the expiration of any such extension.  As of their respective dates,
the SEC Reports complied in all material respects with the requirements of the Securities Act, as applicable, and none of the SEC
Reports, when filed, contained any untrue statement of a material fact or omitted to state a material fact required to be stated
therein or necessary in order to make the statements therein, in the light of the circumstances under which they were made, not
misleading.

 

3.2           Representations
and Warranties of the Purchasers.  Each Purchaser, for itself and for no other Purchaser, hereby represents and warrants
as of the date hereof and as of the Closing Date to the Company as follows (unless as of a specific date therein):

    	NCM Financial, Inc. Subscription Agreement	Page 4	 

    	 

    

 

(a)           Organization;
Authority.  Such Purchaser is either an individual or an entity duly incorporated or formed, validly existing and
in good standing under the laws of the jurisdiction of its incorporation or formation with full right, corporate, partnership,
limited liability company or similar power and authority to enter into and to consummate the transactions contemplated by this
Agreement and otherwise to carry out its obligations hereunder and thereunder. The execution and delivery of this Agreement and
performance by such Purchaser of the transactions contemplated by this Agreement have been duly authorized by all necessary corporate,
partnership, limited liability company or similar action, as applicable, on the part of such Purchaser.  Each Transaction
Document to which it is a party has been duly executed by such Purchaser, and when delivered by such Purchaser in accordance with
the terms hereof, will constitute the valid and legally binding obligation of such Purchaser, enforceable against it in accordance
with its terms, except: (i) as limited by general equitable principles and applicable bankruptcy, insolvency, reorganization, moratorium
and other laws of general application affecting enforcement of creditors’ rights generally, (ii) as limited by laws relating
to the availability of specific performance, injunctive relief or other equitable remedies and (iii) insofar as indemnification
and contribution provisions may be limited by applicable law.

 

(b)           Understandings
or Arrangements.  Such Purchaser is acquiring the Securities as principal for its own account and has no direct or
indirect arrangement or understandings with any other persons to distribute or regarding the distribution of such Securities (this
representation and warranty not limiting such Purchaser’s right to sell the Securities pursuant to the Registration Statement
or otherwise in compliance with applicable federal and state securities laws).  Such Purchaser is acquiring the Securities
hereunder in the ordinary course of its business.

 

(c)           Experience
of Such Purchaser.  Such Purchaser, either alone or together with its representatives, has such knowledge, sophistication
and experience in business and financial matters so as to be capable of evaluating the merits and risks of the prospective investment
in the Securities, and has so evaluated the merits and risks of such investment.  Such Purchaser is able to bear the
economic risk of an investment in the Securities and, at the present time, is able to afford a complete loss of such investment.

 

(d)           Certain
Transactions and Confidentiality.  Other than consummating the transactions contemplated hereunder, such Purchaser
has not, nor has any Person acting on behalf of or pursuant to any understanding with such Purchaser, directly or indirectly executed
any purchases or sales, including Short Sales, of the securities of the Company during the period commencing as of the time
that such Purchaser first received a term sheet (written or oral) from the Company or any other Person representing the Company
setting forth the material terms of the transactions contemplated hereunder and ending immediately prior to the execution hereof.  Notwithstanding
the foregoing, in the case of a Purchaser that is a multi-managed investment vehicle whereby separate portfolio managers manage
separate portions of such Purchaser’s assets and the portfolio managers have no direct knowledge of the investment decisions
made by the portfolio managers managing other portions of such Purchaser’s assets, the representation set forth above shall
only apply with respect to the portion of assets managed by the portfolio manager that made the investment decision to purchase
the Securities covered by this Agreement.  Other than to other Persons party to this Agreement, such Purchaser has maintained
the confidentiality of all disclosures made to it in connection with this transaction (including the existence and terms of this
transaction). Notwithstanding the foregoing, for avoidance of doubt, nothing contained herein shall constitute a representation
or warranty, or preclude any actions, with respect to the identification of the availability of, or securing of, available shares
to borrow in order to effect Short Sales or similar transactions in the future.

 

ARTICLE IV.

OTHER AGREEMENTS OF THE PARTIES

 

4.1           Reservation
of Common Stock. As of the date hereof, the Company has reserved and the Company shall continue to reserve and keep available
at all times, free of preemptive rights, a sufficient number of shares of Common Stock for the purpose of enabling the Company
to issue Shares pursuant to this Agreement.

 

    	NCM Financial, Inc. Subscription Agreement	Page 5	 

    	 

    

4.2          
Listing of Common Stock. The Company hereby agrees to use best efforts to maintain the listing or quotation of the Common
Stock on the Trading Market on which it is currently listed, and concurrently with the Closing, the Company shall apply to list
or quote all of the Shares on such Trading Market and promptly secure the listing of all of the Shares on such Trading Market.
The Company further agrees, if the Company applies to have the Common Stock traded on any other Trading Market, it will then include
in such application all of the Shares, and will take such other action as is necessary to cause all of the Shares to be listed
or quoted on such other Trading Market as promptly as possible.  The Company will then take all action reasonably necessary
to continue the listing and trading of its Common Stock on a Trading Market and will comply in all respects with the Company’s
reporting, filing and other obligations under the bylaws or rules of the Trading Market.

 

ARTICLE V.

MISCELLANEOUS

 

5.1           Fees
and Expenses.  Except as expressly set forth herein to the contrary, each party shall pay the fees and expenses of
its advisers, counsel, accountants and other experts, if any, and all other expenses incurred by such party incident to the negotiation,
preparation, execution, delivery and performance of this Agreement.  The Company shall pay all Transfer Agent fees (including,
without limitation, any fees required for same-day processing of any instruction letter delivered by the Company and any exercise
notice delivered by a Purchaser), stamp taxes and other taxes and duties levied in connection with the delivery of any Securities
to the Purchasers.

 

5.2           Entire
Agreement.  This Agreement, together with the exhibits and schedules thereto, the Prospectus and the Prospectus Supplement,
contain the entire understanding of the parties with respect to the subject matter hereof and thereof and supersede all prior agreements
and understandings, oral or written, with respect to such matters, which the parties acknowledge have been merged into such documents,
exhibits and schedules.

 

5.3           Notices.  Any
and all notices or other communications or deliveries required or permitted to be provided hereunder shall be in writing and shall
be deemed given and effective on the earliest of: (a) the date of transmission, if such notice or communication is delivered via
facsimile at the facsimile number set forth on the signature pages attached hereto at or prior to 5:30 p.m. (New York City time)
on a Trading Day, (b) the next Trading Day after the date of transmission, if such notice or communication is delivered via facsimile
at the facsimile number set forth on the signature pages attached hereto on a day that is not a Trading Day or later than 5:30
p.m. (New York City time) on any Trading Day, (c) the second (2nd) Trading Day following the date of mailing, if sent by U.S. nationally
recognized overnight courier service or (d) upon actual receipt by the party to whom such notice is required to be given.  The
address for such notices and communications shall be as set forth on the signature pages attached hereto.

 

5.4           Headings.  The
headings herein are for convenience only, do not constitute a part of this Agreement and shall not be deemed to limit or affect
any of the provisions hereof.

 

5.5           Successors
and Assigns.  This Agreement shall be binding upon and inure to the benefit of the parties and their successors and
permitted assigns.  The Company may not assign this Agreement or any rights or obligations hereunder without the prior
written consent of each Purchaser (other than by merger).  Any Purchaser may assign any or all of its rights under this
Agreement to any Person to whom such Purchaser assigns or transfers any Securities, provided that such transferee agrees in writing
to be bound, with respect to the transferred Securities, by the provisions of the Transaction Documents that apply to the “Purchasers.”

 

5.6           No
Third-Party Beneficiaries.  This Agreement is intended for the benefit of the parties hereto and their respective
successors and permitted assigns and is not for the benefit of, nor may any provision hereof be enforced by, any other Person,
except as otherwise set forth in Section 4.8.

    	NCM Financial, Inc. Subscription Agreement	Page 6	 

    	 

    

 

5.7           Governing
Law.  All questions concerning the construction, validity, enforcement and interpretation of the Transaction Documents
shall be governed by and construed and enforced in accordance with the internal laws of the State of Texas, without regard to the
principles of conflicts of law thereof.  Each party agrees that all legal proceedings concerning the interpretations,
enforcement and defense of the transactions contemplated by this Agreement and any other Transaction Documents (whether brought
against a party hereto or its respective affiliates, directors, officers, shareholders, partners, members, employees or agents)
shall be commenced exclusively in the state and federal courts sitting in Dallas, Texas.

 

5.8          
Survival.  The representations and warranties contained herein shall survive the Closing and the delivery of the
Securities.

 

5.9          
Execution.  This Agreement may be executed in two or more counterparts, all of which when taken together shall
be considered one and the same agreement and shall become effective when counterparts have been signed by each party and delivered
to each other party, it being understood that the parties need not sign the same counterpart.  In the event that any
signature is delivered by facsimile transmission or by e-mail delivery of a “.pdf” format data file, such signature
shall create a valid and binding obligation of the party executing (or on whose behalf such signature is executed) with the same
force and effect as if such facsimile or “.pdf” signature page were an original thereof. 

 

5.10         Severability.  If
any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction to be invalid, illegal,
void or unenforceable, the remainder of the terms, provisions, covenants and restrictions set forth herein shall remain in full
force and effect and shall in no way be affected, impaired or invalidated, and the parties hereto shall use their commercially
reasonable efforts to find and employ an alternative means to achieve the same or substantially the same result as that contemplated
by such term, provision, covenant or restriction. It is hereby stipulated and declared to be the intention of the parties that
they would have executed the remaining terms, provisions, covenants and restrictions without including any of such that may be
hereafter declared invalid, illegal, void or unenforceable.

 

5.11         Replacement
of Securities.  If any certificate or instrument evidencing any Securities is mutilated, lost, stolen or destroyed,
the Company shall issue or cause to be issued in exchange and substitution for and upon cancellation thereof (in the case of mutilation),
or in lieu of and substitution therefor, a new certificate or instrument, but only upon receipt of evidence reasonably satisfactory
to the Company of such loss, theft or destruction.  The applicant for a new certificate or instrument under such circumstances
shall also pay any reasonable third-party costs (including customary indemnity) associated with the issuance of such replacement
Securities.

 

5.12         Saturdays,
Sundays, Holidays, etc. If the last or appointed day for the taking of any action or the expiration of any right required
or granted herein shall not be a Business Day, then such action may be taken or such right may be exercised on the next succeeding
Business Day.

 

5.13         Construction.
The parties agree that each of them and/or their respective counsel have reviewed and had an opportunity to revise the Transaction
Documents and, therefore, the normal rule of construction to the effect that any ambiguities are to be resolved against the drafting
party shall not be employed in the interpretation of the Transaction Documents or any amendments thereto. In addition, each and
every reference to share prices and shares of Common Stock in any Transaction Document shall be subject to adjustment for reverse
and forward stock splits, stock dividends, stock combinations and other similar transactions of the Common Stock that occur after
the date of this Agreement.

 

WAIVER OF JURY TRIAL.  IN ANY ACTION, SUIT,
OR PROCEEDING IN ANY JURISDICTION BROUGHT BY ANY PARTY AGAINST ANY OTHER PARTY, THE PARTIES EACH KNOWINGLY AND INTENTIONALLY, TO
THE GREATEST EXTENT PERMITTED BY APPLICABLE LAW, HEREBY ABSOLUTELY, UNCONDITIONALLY, IRREVOCABLY AND EXPRESSLY WAIVES FOREVER TRIAL
BY JURY.

    	NCM Financial, Inc. Subscription Agreement	Page 7	 

    	 

    

 

IN WITNESS WHEREOF, the parties hereto have caused this Securities
Purchase Agreement to be duly executed by their respective authorized signatories as of the date first indicated above.

 

	
        NCM FINANCIAL, INC.

         

        Address for Notice:

        Office Address:

        NCM Financial

        Rosewood Court

        2101 Cedar Springs Road, Suite 1050

        Dallas, TX 75201

        United States

        Tel. No.: (800) 686-3259
		 	 	
						
	By:	 			 	
		Name: Michael Noel				
		Title: Chief Executive Officer				
						
	With a copy to (which shall not constitute notice):				
					
	
        Gregg E. Jaclin, Esq.

        Szaferman Lakind Blumstein & Blader, PC

        101 Grovers Mill Road

        Second Floor

        Lawrenceville, NJ 08648

        Tel. No.: (609) 275-0400

        Fax No.: (609) 555-0969
				

 

[REMAINDER OF PAGE INTENTIONALLY LEFT
BLANK

SIGNATURE PAGE FOR PURCHASER FOLLOWS]

 

 

 

 

 

 

 

 

 

 

 

    	NCM Financial, Inc. Subscription Agreement	Page 8	 

    	 

    

 

[PURCHASER SIGNATURE PAGES TO SECURITIES
PURCHASE AGREEMENT]

 

IN WITNESS WHEREOF, the undersigned have
caused this Securities Purchase Agreement to be duly executed by their respective authorized signatories as of the date first indicated
above.

 

Name of Purchaser: ________________________________________________________

Signature of Authorized Signatory of Purchaser: _________________________________

Name of Authorized Signatory: _______________________________________________

Title of Authorized Signatory: ________________________________________________

Email Address of Authorized Signatory:_________________________________________

Facsimile Number of Authorized Signatory: __________________________________________

Address for Notice to Purchaser:

 

Address for Delivery of Securities to Purchaser (if not same
as address for notice):

 

Subscription Amount: $_________________

 

Shares: _________________

 

EIN Number: _______________________

 

[]  Notwithstanding anything contained in
this Agreement to the contrary, by checking this box (i) the obligations of the above-signed to purchase the securities set forth
in this Agreement to be purchased from the Company by the above-signed, and the obligations of the Company to sell such securities
to the above-signed, shall be unconditional and all conditions to Closing shall be disregarded, (ii) the Closing shall occur on
the third (3rd) Trading Day following the date of this Agreement and (iii) any condition to Closing contemplated by this Agreement
(but prior to being disregarded by clause (i) above) that required delivery by the Company or the above-signed of any agreement,
instrument, certificate or the like or purchase price (as applicable) shall no longer be a condition and shall instead be an unconditional
obligation of the Company or the above-signed (as applicable) to deliver such agreement, instrument, certificate or the like or
purchase price (as applicable) to such other party on the Closing Date.

 

[SIGNATURE PAGES CONTINUE]

 

 

 

 

 

 

 

 

 

    	NCM Financial, Inc. Subscription Agreement	Page 9

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