Document:

<PAGE>

                                  EXHIBIT 10.35
                                  WebADTV, Inc.
                             STOCK OPTION AGREEMENT

Initial Number of shares subject to option: 9,742,000
Date of Grant: September 5, 2001

         AGREEMENT dated the 5th day of September, 2001, by and between WebADTV,
Inc. a Minnesota corporation (the "Company") and MARK A. COHN (the "Optionee").

                              W I T N E S S E T H:

         1. Grant of Option. Pursuant to action duly taken by the Company's
board of directors (the "Board"), the Company grants to the Optionee effective
September 5, 2001, subject to the terms and conditions herein set forth, the
right and option to purchase (the "Option") from the Company all or a part of an
aggregate of 9,742,000, shares of Stock (the "Shares") at the purchase price of
$.10 per share (the "Option Price"), such option to be exercised as hereinafter
provided. The number of Shares shall be recalculated upon the Company's sale of
stock and warrants to iNTELEFILM Corporation ("iNTELEFILM") pursuant to the
completion of iNTELEFILM's pending bridge note private placement in the amount
of not less than $1,500,000 (the "Bridge Financing"). Such recalculation shall
be reflected in Exhibit A under the column entitled nonqualified option. The
number of Shares shall, following such purchase of the Company's securities, be
computed as follows:

         Step One:

         Fully diluted shares of Company ("FDS") divided by .80 = X (total fully
diluted shares outstanding after Bridge Financing and this Option)

         Step Two:

         X - FDS = Shares subject to option after the completion of the Bridge
Financing

         FDS equals the Company's shares outstanding and shares issuable upon
exercise of all options (other than this Option) and warrants to purchase
Company capital stock after giving effect to the sale of stock and warrants by
the Company to iNTELEFILM in connection with the Bridge Financing.

         The term "Stock" means the Company's common stock, $.01 par value. Of
the number of shares subject to this option, 1,500,000 of the Shares are
intended to constitute an "incentive stock option" within the meaning of Section
422(b) of the Internal Revenue Code (the "Code") and granted under and pursuant
to the Company's 2000 Incentive Stock Option Plan. The remainder of this Option
is intended to be a non-qualified stock option separate from any

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Company option plan and is not intended to satisfy the requirements applicable
to an incentive stock option described in Section 422(b) of the Code.

         2. Terms and Conditions. It is understood and agreed that the option
evidenced hereby is subject to the following terms and conditions:

         (a) Expiration Date. This Option shall expire ten years after the date
of grant unless terminated earlier as specified in Sections 3 or 4 below.

         (b) Exercise of Option. This Option shall be exercisable cumulatively,
to the extent it is vested, as set forth in Exhibit A. Any exercise shall be
accompanied by a written notice to the Company specifying the number of shares
of Stock as to which the Option is being exercised and the purchase price, to
the extent the Option is being exercised for cash. Notation of any partial
exercise shall be made by the Company on Schedule I hereto. This Option may not
be exercised for a fraction of a Share, and must be exercised for no fewer than
one hundred (100) shares of Stock, or such lesser number of shares as may be
vested.

         (c) Payment of Purchase Price Upon Exercise. At the time of any
exercise, the purchase price of the Shares as to which this option is exercised
shall be paid in any of the following methods or combination of methods as the
Optionee may elect: (i) cash to the Company, cash, (ii) tendering of shares of
the Stock already owned by the Optionee for at least six months (so-called
"cashless" or "immaculate" exercise methods) having a "fair market value" equal
to the Option Price for the Shares exercised, (iii) irrevocably authorizing a
third party to sell shares of Stock (or a sufficient portion of the shares)
acquired upon exercise of the Option and remit to the Company a sufficient
portion of the sale proceeds to pay the entire the Option Price for the Shares
exercised and any tax withholding resulting from such exercise, or (iv)
surrender for cancellation shares subject to this Option having a "spread" equal
to the entire the Option Price for the Shares exercised and any tax withholding
resulting from such exercise. The term "fair market value" shall mean the
closing price of a share of Stock as reported on the New York Stock Exchange,
the American Stock Exchange, the Nasdaq Stock Market or any other stock market
or exchange on which the Stock is traded on the trading date immediately
preceding the date that the Option is exercised. If the Stock is not listed or
traded on any such exchange or in any such market, the "fair market value" shall
be determined in good faith by the Board or a committee thereof appointed for
such purpose. The term "spread" shall mean the fair market value of the Stock in
excess of the Option Price multiplied by the number of shares of Stock subject
to the portion of the Option tendered for cancellation.

         (d) Nontransferability. This Option shall not be transferable other
than by will or by the laws of descent and distribution. During the lifetime of
the Optionee, this Option shall be exercisable only by the Optionee or by the
Optionee's guardian or legal representative. No transfer of this Option by the
Optionee by will or by the laws of descent and distribution shall be effective
to bind the Company unless the Company is furnished with written notice thereof
and a copy of the will and/or such other evidence as the Board may determine
necessary to establish the validity of the transfer.

         (e) Subject to Lock Up. The Optionee understands that the Company at a
future date may file a registration or offering statement (the "Registration
Statement") with the Securities

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and Exchange Commission to facilitate an underwritten public offering of its
securities. The Optionee agrees, for the benefit of the Company, that should
such an offering be made and should the managing underwriter of such offering
require, the undersigned will not, without the prior written consent of the
Company and such underwriter, during the Lock Up Period as defined herein:

            (i) Sell, transfer or otherwise dispose of, or agree to sell,
transfer or otherwise dispose of this Option or any of the Shares acquired upon
exercise of this Option during the Lock Up Period;

            (ii) Sell or grant, or agree to sell or grant, options, rights or
warrants with respect to any of the Shares acquired upon exercise of this
Option. The foregoing does not prohibit gifts to donees or transfers by will or
the laws of descent to heirs or beneficiaries provided that such donees, heirs
and beneficiaries shall be bound by the restrictions set forth herein.

         The term "Lock Up Period" shall mean the lesser of (x) 180 days or (y)
the period during which Company officers and directors are restricted by the
managing underwriter from effecting any sales or transfers of the Shares. The
Lock Up Period shall commence on the date of the closing of the underwritten
offering.

         (f) No Rights as Shareholder; Dividends and Other Distributions. The
Optionee shall have no rights as a shareholder of the Company with respect to
any shares of Stock subject to this option prior to the date of issuance to him
of a certificate for such shares. However, upon exercise of the Option, the
Company shall pay or distribute to the Optionee and the Optionee shall be
entitled to receive such dividends (other than ordinary or periodic cash
dividends), such dividends or other distributions that the Optionee would have
received had the Optionee exercised the Shares acquired upon exercise
immediately prior to the record date for such dividends or other distributions,
or the Company will pay or make provision for payment, to Optionee, the fair
market value (determined at the time the Optionee exercises the Option to
acquire such Shares) of such dividends or other distributions that were not in
cash and not delivered to the Optionee in kind upon exercise of the Option.

         (g) Compliance with Law and Regulations; Shareholder Approval;
Registration Statement. This Option and the obligation of the Company to sell
and deliver shares hereunder shall be subject to all applicable federal and
state laws, rules and regulations and to such approvals by any government or
regulatory agency as may be required. The Company shall not be required to issue
or deliver any certificates for shares of Stock prior to (i) the required
listing of such shares on Nasdaq or any stock exchange on which the Stock may
then be listed if the Stock is then listed on Nasdaq or any such stock exchange,
or (ii) the completion of any registration or qualification of such shares under
any federal or state law, or any rule or regulation of any government body which
the Company shall, in its sole discretion, determine to be necessary or
advisable. Moreover, this option may not be exercised if its exercise or the
receipt of shares of Stock pursuant thereto would be contrary to applicable law.
The Company will use its commercially reasonable efforts to effect such required
listing, registration or qualification, and compliance. If the Company is a
reporting company pursuant to Section 15(d) or 12 of the Securities Exchange Act
of 1934, as amended, the Company will use its best efforts

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to file and obtain the effectiveness of a Form S-8 registration statement or
other suitable form of registration statement to register with the Securities
and Exchange Commission the Shares issuable upon exercise of the Option.

         (h) Provision for Payment of Withholding Taxes. All deliveries and
distributions under this Option Agreement are subject to withholding of all
applicable taxes.

         3. Termination of Employment; Change of Control. Upon the termination
of the employment of Optionee with the Company prior to the expiration of the
Option, the following provisions shall apply:

         (a) In the event the Optionee's employment with the Company is
terminated by the Company for "Cause" as defined in the employment agreement
dated effective September 5, 2001 (the "Employment Agreement") among iNTELEFILM,
the Company and the Optionee or is voluntary terminated by the Optionee without
"Good Reason" as defined in the Employment Agreement, the Optionee may exercise
the Option to the extent the Optionee was vested in and entitled to exercise the
Option at the date of such employment termination for a period of three (3)
months after the date of such employment termination, or until the term of the
Option has expired, whichever date is earlier. To the extent the Optionee was
not entitled to exercise this Option at the date of such employment termination,
or if Optionee does not exercise this Option within the time specified herein,
this Option shall terminate.

         (b) If the employment of an Optionee is terminated by the Company
without Cause or is voluntarily terminated by the Optionee for Good Reason, the
Option shall become immediately vested for all of the Shares subject to the
Option and the Option the Option may be exercised at any time prior to the
expiration date of the Option notwithstanding anything to the contrary contained
in this Agreement.

         (c) Notwithstanding anything herein to the contrary, the Option shall
be immediately vested and exercisable in full in the event of a "Change of
Control." A "Change of Control" shall mean:

                        (i) the acquisition by any person or group deemed a
            person under Sections 3(a)(9) and 13(d)(3) of the Exchange Act
            (other than Optionee, the Company and/or iNTELEFILM as determined
            immediately prior to that date) of beneficial ownership, directly or
            indirectly (with beneficial ownership determined as provided in Rule
            13d-3, or any successor rule, under the Exchange Act), of a majority
            of the total combined voting power of all classes of Stock of the
            Company or of all classes of the capital stock (the "iNTELEFILM
            Stock") of iNTELEFILM having the right under ordinary circumstances
            to vote at an election of the Board, if such person or group deemed
            a person prior to such acquisition was not a beneficial owner of at
            least five percent (5%) of such total combined voting power of the
            Company or iNTELEFILM;

                        (ii) the date of approval by the stockholders of the
            Company and/or iNTELEFILM of an agreement providing for the merger
            or consolidation of the Company and/or iNTELEFILM with another
            corporation or other entity where (x) stockholders of the Company
            and/or iNTELEFILM immediately prior to such merger or

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            consolidation would not beneficially own with respect to their Stock
            or iNTELEFILM Stock following such merger or consolidation shares
            entitling such stockholders to a majority of all votes (without
            consolidation of the rights of any class of stock to elect directors
            by a separate class vote) to which all stockholders of the surviving
            corporation would be entitled in the election of directors, or (y)
            where the members of the Board, immediately prior to such merger or
            consolidation, would not, immediately after such merger or
            consolidation, constitute a majority of the board of directors of
            the surviving corporation; or

            (iii) the sale of all or substantially all of the assets of the
Company and/or iNTELEFILM (excluding the sale of the production companies).

         4. Death or Disability of Optionee. Upon the death or Disability, as
defined herein, of Optionee prior to the expiration of the Option, the following
provisions shall apply:

         (a) If the Optionee is at the time of his or her Disability employed by
the Company or a subsidiary of the Company and has been in continuous employment
since the Date of Grant of the Option, then the Option may be exercised by the
Optionee for one (1) year following the date of such Disability or until the
expiration date of the Option, whichever date is earlier, but only to the extent
the Optionee was vested in and entitled to exercise the Option at the time of
his or her Disability. For purposes of this Section 4, the term "Disability"
shall mean a permanent and total disability as defined in Section 22(e)(3) of
the Code, unless the Optionee is employed by the Company, a Parent, a Subsidiary
or an Affiliate, pursuant to an employment agreement which contains a definition
of "Disability," in which case such definition shall control.

         (b) If the Optionee is at the time of his or her death employed by the
Company or a subsidiary and has been in continuous employment since the Date of
Grant of the Option, then the Option may be exercised by the Optionee's estate
or by a person who acquired the right to exercise the Option by will or the laws
of descent and distribution, for one (1) year following the date of the
Optionee's death or until the expiration date of the Option, whichever date is
earlier, but only to the extent the Optionee was vested in and entitled to
exercise the Option at the time of death.

         (c) If the Optionee dies within three (3) months after a termination of
Optionee's employment under the circumstances described in Section 3(a), the
Option may be exercised for nine (9) months following the date of Optionee's
death or the expiration date of the Option, whichever date is earlier, by the
Optionee's estate or by a person who acquires the right to exercise the Option
by will or the laws of descent or distribution, but only to the extent the
Optionee was vested in and entitled to exercise the Option at the time of
Termination. If the Optionee dies after a termination of Optionee's employment
under the circumstances described in Section 3(b), the Option may be exercised
at any time prior to the expiration date of the Option.

         5. Tax Offset Payments. This Section intentionally deleted.

         6. Adjustments. In the event of any change (through recapitalization,
merger, consolidation, stock dividend, split-up, or amount of the Company's
Stock or any other

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transaction described in Section 425(a) of the Code) prior to the exercise of
the Option, the Option, to the extent that it has not been exercised, shall
entitle the Optionee to such number and kind of securities as the Optionee would
have been entitled to had the Optionee actually owned the shares subject to the
Option at the time of the occurrence of such change. In the event of a stock
split, stock dividend or other similar adjustment, the option price for the
shares purchasable upon exercise of this Option shall be proportionately
adjusted.

         7. Miscellaneous.

            7.1 Notices. Any notice or other communications required or
permitted to be given to the parties hereto shall be deemed to have been given
when received, addressed as follows (or at such other address as the party
addressed may have substituted by notice pursuant to this section 7.1):

                        (a)         If to Company:

                                    WebADTV, Inc.
                                    Crosstown Corporate Center
                                    6385 Old Shady Oak Road, Suite 290
                                    Eden Prairie, Minnesota 55344
                                    Attention: Chief Financial Officer
                                    Telecopier: (952) 925-8888

                                    With copy to:

                                    Judite P. Fluger, Esq.
                                    WebADTV, Inc.
                                    Crosstown Corporate Center
                                    6385 Old Shady Oak Road
                                    Eden Prairie, Minnesota 55344
                                    Fax: (952) 925-8848

                        (b)         If to Employee

                                    Mark A. Cohn
                                    20400 Lakeview Avenue
                                    Deephaven, MN

                                    With copy to:

                                    Bruce J. Parker
                                    Kaplan, Strangis and Kaplan, P.A.
                                    5500 Wells Fargo Center
                                    90 South Seventh Street
                                    Minneapolis, MN 55402

                                       6

<PAGE>

or to such other addresses as may be set forth in a written notice given by
either party to the other party in the manner described in this section.

         7.2 Heading. The captions set forth in this Agreement are for
convenience only and shall not be considered as part of this Agreement or as in
any way limiting or amplifying the terms and provisions hereof.

         7.3 Severability. In case this Agreement, or any one or more of the
provisions hereof, shall be held to be invalid, illegal or unenforceable within
any governmental jurisdiction or subdivision thereof, this Agreement or any such
provision or provisions shall not as a result thereof be deemed to be invalid,
illegal or unenforceable in any other governmental jurisdiction or subdivision
thereof. In case any one or more of the provisions contained in this Agreement
shall for any reason be held to be invalid, illegal or unenforceable in any
other respect, such invalidity, illegality or unenforceable provision shall be
deemed as though it had never been contained herein and there shall be deemed
substituted, such other provision as will most nearly accomplish the intent of
the parties to the extent permitted by applicable law.

         7.4 Entire Agreement. This Agreement and the Employment Agreement
contain the entire agreement of the parties hereto with respect to the subject
matter hereof. Any amendment to this Agreement shall not be effective unless it
is in writing and signed by both parties.

         7.5 No Waiver. The failure of Company at any time to enforce any
provision hereof shall not affect its right thereafter to enforce the same, nor
shall the waiver by Company of any breach of any provision hereof be construed
to be a waiver of any succeeding breach of any such provision, or as a waiver of
the provision itself.

         7.6 Counterparts. This Agreement may be executed simultaneously in two
or more counterparts, each of which shall be deemed an original, but all of
which together shall constitute one and the same Agreement.

         7.7 Arbitration. In the event of a dispute between the Company and the
Employee hereunder, it is the intention of the parties that the dispute shall be
resolved as expeditiously as possible, consistent with fairness to both sides.
Accordingly, any claim or dispute relating to the entitlement of the Employee to
benefits hereunder or the amount thereof, shall be resolved by binding private
arbitration before three arbitrators. Either party may request arbitration by
written notice to the other party. Within 30 days of receipt of such notice by
the opposing party, each party shall appoint a disinterested arbitrator and the
two arbitrators selected thereby shall appoint a third neutral arbitrator. In
the event the two arbitrators cannot agree upon the third arbitrator within 10
days after their appointment, then the neutral arbitrator shall be appointed by
the Chief Judge of Hennepin County (Minnesota) District Court. Any arbitration
proceeding conducted hereunder shall be in the City of Minneapolis and shall
follow the procedures set forth in the Rules of Commercial Arbitration of the
American Arbitration Association, and both sides shall cooperate in as
expeditious a resolution of the proceeding as is reasonable under the
circumstances. The arbitration panel shall have the power to enter any relief it
deems fair and just on any claim, including interim and final equitable relief,
along with any procedural order that is reasonable under the circumstances. Any
award rendered by any

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arbitration panel, or a majority thereof, may be filed and a judgment obtained
in any court having jurisdiction over the parties unless the relief granted in
the award is delivered within 10 days of the award.

         7.8 Successors. The Company shall require any successor (whether direct
or indirect, by purchase, merger, consolidation, or otherwise) to all or
substantially all of the business and/or assets of the Company, to expressly
assume and agree to perform its obligations under this Agreement in the same
manner and to the same extent that the Company would be required to perform them
if no succession had taken place unless, in the opinion of legal counsel
mutually acceptable to the Company and the Employee, such obligations have been
assumed by the successor as a matter of law. The Employee's rights under this
Agreement shall inure to the benefit of, and shall be enforceable by, the
Employee's legal representative or other successors in interest, but shall not
otherwise be assignable or transferable.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed and delivered as the day and year first above written.

                                      WebADTV, Inc.

                                      By:  /s/ Judite Fluger
                                         ---------------------------------------
                                         Its: General Counsel
                                             -----------------------------------

                                      OPTIONEE

                                         /s/ MARK A. COHN
                                      ------------------------------------------
                                      Mark A. Cohn
                                      20400 Lakeview Avenue
                                      Deephaven, MN

                                       8

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                                    EXHIBIT A
                             OPTION VESTING SCHEDULE

<TABLE>
<CAPTION>
                   DATE                                        CUMULATIVE SHARES EXERCISABLE
                   ----                                        -----------------------------
                                                         INCENTIVE STOCK             NON-QUALIFIED
                                                             OPTION                  STOCK OPTION*
                                                         ---------------             -------------
          <S>                                              <C>                        <C>
          Effective Date through first                          - 0 -                      - 0 -
          anniversary

          First Anniversary date of                         1,000,000                  3,871,000
          Effective Date, plus one day

          September 6, 2003                                 1,500,000                  5,806,500

          September 6, 2004                                 1,500,000                  8,242,100
</TABLE>

         *Subject to recalculation pursuant to Section 1 of this Agreement. Any
additional option shares resulting from such recalculation shall be added to the
non-qualified stock option shares as follows: (a) 50% thereof to the first
anniversary date of Effective Date plus one day, (b) 75% thereof to September 6,
2003, and (c) 100% thereof to September 6, 2004.

         The above vesting schedule assumes an ongoing relationship with the
Company. Your rights to exercise the unvested portion of your option may cease
upon certain terminations of your relationship as provided in Section 2 of this
Agreement.

         OPTIONEE                                 WebADTV, Inc.

         /s/ Mark A. Cohn                         By:  /s/ Judite Fluger
         -----------------------------------         ---------------------------
         Mark A. Cohn                                  Judite Fluger
                                                       General Counsel

                                      A-1

<PAGE>

                  SCHEDULE I - NOTATIONS AS TO PARTIAL EXERCISE

--------------------------------------------------------------------------------
             Number of        Balance of
Date of      Purchased        Shares on       Authorized        Notation
Exercise     Shares           Option          Signature         Date
--------------------------------------------------------------------------------

                                       1

<PAGE>

                               AGREEMENT AMENDMENT

         This AGREEMENT AMENDMENT ("Amendment"), dated this 11th of October,
2001 is entered into by and between iNTELEFILM CORPORATION, a Minnesota
corporation (the "Company"); and WebADTV, Inc. a Minnesota corporation (the
"Subsidiary"); and Mark A. Cohn ("Employee").

         1. RECITALS

         WHEREAS, Employee and Company entered into an Employment Agreement
dated September 5, 2001 and WebADTV, Inc. Stock Option Agreement ("Option
Agreement") in connection with the Employment Agreement;

         WHEREAS, Section 1 of the Option Agreement provides for a recalculation
of the number of shares to which Employee is entitled following completion of
the Company's pending bridge financing;

         WHEREAS, the bridge financing has been completed;

         WHEREAS, the parties hereto are desirous of memorializing the
aforementioned recalculation; and

         NOW THEREFORE, in consideration of the foregoing recitals and other
good and valuable consideration, the receipt and sufficiency of which is hereby
expressly acknowledged, the parties hereto agree as follows:

Exhibit A, Option Vesting Schedule shall be replaced by the attached Exhibit A,
Option Vesting Schedule with footnote dated October 11, 2001.

Except as set forth herein, all terms and conditions of the Employment Agreement
and accordant Stock Option Agreements shall remain in full force and effect.

         IN WITNESS WHEREOF, the parties have executed this Amendment as of the
date and year first written above.

WebADTV, Inc.                               iNTELEFILM, Corporation

By:   /s/ Judite Fluger                     By:  /s/ Judite Fluger
   ----------------------------------          ---------------------------------
          Judite Fluger                              Judite Fluger
Its:      General Counsel                   Its:     General Counsel

                                               /s/ Mark A. Cohn
                                            ------------------------------------
                                            Mark A. Cohn

                                       2

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                                    EXHIBIT A
                             OPTION VESTING SCHEDULE

<TABLE>
<CAPTION>
                       DATE                                    CUMULATIVE SHARES EXERCISABLE
                       ----                                    -----------------------------
                                                         INCENTIVE STOCK            NON-QUALIFIED
                                                             OPTION                  STOCK OPTION*
                                                         ---------------            -------------
          <S>                                             <C>                        <C>
          Effective Date through first anniversary              - 0 -                      - 0 -

          First Anniversary date of                         1,000,000                  5,494,667
          Effective Date, plus one day

          September 11, 2003                                1,500,000                  8,242,000

          September 11, 2004                                1,500,000                 11,489,333
</TABLE>

         *Subject to recalculation pursuant to Section 1 of this Agreement. Any
additional option shares resulting from such recalculation shall be added to the
non-qualified stock option shares as follows: (a) 50% thereof to the first
anniversary date of Effective Date plus one day, (b) 75% thereof to September 6,
2003, and (c) 100% thereof to September 6, 2004.

         The above vesting schedule assumes an ongoing relationship with the
Company. Your rights to exercise the unvested portion of your option may cease
upon certain terminations of your relationship as provided in Section 2 of this
Agreement.

OPTIONEE                                    WebADTV, Inc.

     /s/ Mark A. Cohn                       By:  /s/ Judite Fluger
------------------------------------           ---------------------------------
Mark A. Cohn                                    Judite Fluger
                                                General Counsel

                                       3<PAGE>

                                  EXHIBIT 10.36
                             iNTELEFILM CORPORATION
                             STOCK OPTION AGREEMENT

No. of shares subject to option: 1,000,000
Date of Grant: September 5, 2001

         AGREEMENT dated the 5th day of September, 2001, by and between
iNTELEFILM Corporation a Minnesota corporation (the "Company") and MARK A. COHN
(the "Optionee").

                              W I T N E S S E T H:

         1. Grant of Option. Pursuant to action duly taken by the Company's
board of directors (the "Board"), the Company grants to the Optionee effective
September 5, 2001, subject to the terms and conditions herein set forth, the
right and option to purchase (the "Option") from the Company all or a part of an
aggregate of 1,000,000, shares of Stock (the "Shares") at the purchase price of
$.85 per share (the "Option Price"), such option to be exercised as hereinafter
provided. The term "Stock" means the Company's common stock, $.02 par value. The
Option is intended to be a non-qualified stock option and is not intended to
satisfy the requirements applicable to an "incentive stock option" described in
Section 422(b) of the Code.

         2. Terms and Conditions. It is understood and agreed that the option
evidenced hereby is subject to the following terms and conditions:

         (a) Expiration Date. This Option shall expire ten years after the date
of grant unless terminated earlier as specified in Sections 3 or 4 below.

         (b) Exercise of Option. This Option shall be exercisable cumulatively,
to the extent it is vested, as set forth in Exhibit A. Any exercise shall be
accompanied by a written notice to the Company specifying the number of shares
of Stock as to which the Option is being exercised and the purchase price, to
the extent the Option is being exercised for cash. Notation of any partial
exercise shall be made by the Company on Schedule I hereto. This Option may not
be exercised for a fraction of a Share, and must be exercised for no fewer than
one hundred (100) shares of Stock, or such lesser number of shares as may be
vested.

         (c) Payment of Purchase Price Upon Exercise. At the time of any
exercise, the purchase price of the Shares as to which this option is exercised
shall be paid in any of the following methods or combination of methods as the
Optionee may elect: (i) cash to the Company, (ii) tendering of shares of the
Stock already owned by the Optionee for at least six months (so-called
"cashless" or "immaculate" exercise methods) having a "fair market value" equal
to the Option Price for the Shares exercised, (iii) irrevocably authorizing a
third party to sell shares of Stock (or a sufficient portion of the shares)
acquired upon exercise of the Option and remit to the Company a sufficient
portion of the sale proceeds to pay the entire the Option Price for the Shares
exercised and any tax withholding resulting from such exercise, or (iv)

                                       1

<PAGE>

surrender for cancellation shares subject to this Option having a "spread" equal
to the entire the Option Price for the Shares exercised and any tax withholding
resulting from such exercise. The term "fair market value" shall mean the
closing price of a share of Stock as reported on the New York Stock Exchange,
the American Stock Exchange, the Nasdaq Stock Market or any other stock market
or exchange on which the Stock is traded on the trading date immediately
preceding the date that the Option is exercised. If the Stock is not listed or
traded on any such exchange or in any such market, the "fair market value" shall
be determined in good faith by the Board or a committee thereof appointed for
such purpose. The term "spread" shall mean the fair market value of the Stock in
excess of the Option Price multiplied by the number of shares of Stock subject
to the portion of the Option tendered for cancellation.

         (d) Nontransferability. This Option shall not be transferable other
than by will or by the laws of descent and distribution. During the lifetime of
the Optionee, this Option shall be exercisable only by the Optionee or by the
Optionee's guardian or legal representative. No transfer of this Option by the
Optionee by will or by the laws of descent and distribution shall be effective
to bind the Company unless the Company is furnished with written notice thereof
and a copy of the will and/or such other evidence as the Board may determine
necessary to establish the validity of the transfer.

         (e) Subject to Lock Up. The Optionee understands that the Company at a
future date may file a registration or offering statement (the "Registration
Statement") with the Securities and Exchange Commission to facilitate an
underwritten public offering of its securities. The Optionee agrees, for the
benefit of the Company, that should such an offering be made and should the
managing underwriter of such offering require, the undersigned will not, without
the prior written consent of the Company and such underwriter, during the Lock
Up Period as defined herein:

            (i) Sell, transfer or otherwise dispose of, or agree to sell,
transfer or otherwise dispose of this Option or any of the Shares acquired upon
exercise of this Option during the Lock Up Period;

            (ii) Sell or grant, or agree to sell or grant, options, rights or
warrants with respect to any of the Shares acquired upon exercise of this
Option. The foregoing does not prohibit gifts to donees or transfers by will or
the laws of descent to heirs or beneficiaries provided that such donees, heirs
and beneficiaries shall be bound by the restrictions set forth herein.

         The term "Lock Up Period" shall mean the lesser of (x) 180 days or (y)
the period during which Company officers and directors are restricted by the
managing underwriter from effecting any sales or transfers of the Shares. The
Lock Up Period shall commence on the date of the closing of the underwritten
offering.

         (f) No Rights as Shareholder; Dividends and Other Distributions. The
Optionee shall have no rights as a shareholder of the Company with respect to
any shares of Stock subject to this option prior to the date of issuance to him
of a certificate for such shares. However, upon exercise of the Option, the
Company shall pay or distribute to the Optionee and the Optionee shall be
entitled to receive such dividends (other than ordinary or periodic cash
dividends) or

                                       2

<PAGE>

other distributions that the Optionee would have received had the Optionee
exercised the Shares acquired upon exercise immediately prior to the record date
for such dividends or other distributions, or the Company will pay or make
provision for payment, to Optionee, the fair market value (determined at the
time the Optionee exercises the Option to acquire such Shares) of such dividends
or other distributions that were not in cash and not delivered to the Optionee
in kind upon exercise of the Option.

         (g) Compliance with Law and Regulations; Shareholder Approval;
Registration Statement. This Option and the obligation of the Company to sell
and deliver shares hereunder shall be subject to all applicable federal and
state laws, rules and regulations and to such approvals by any government or
regulatory agency as may be required. The Company shall not be required to issue
or deliver any certificates for shares of Stock prior to (i) the required
listing of such shares on Nasdaq or any stock exchange on which the Stock may
then be listed if the Stock is then listed on Nasdaq or any such stock exchange,
or (ii) the completion of any registration or qualification of such shares under
any federal or state law, or any rule or regulation of any government body which
the Company shall, in its sole discretion, determine to be necessary or
advisable. Moreover, this option may not be exercised if its exercise or the
receipt of shares of Stock pursuant thereto would be contrary to applicable law.
The Company will use its commercially reasonable efforts to effect such required
listing, registration or qualification, and compliance. If the Company is a
reporting company pursuant to Section 15(d) or 12 of the Securities Exchange Act
of 1934, as amended, the Company will use its best efforts to file and obtain
the effectiveness of a Form S-8 registration statement or other suitable form of
registration statement to register with the Securities and Exchange Commission
the Shares issuable upon exercise of the Option.

         (h) Provision for Payment of Withholding Taxes. All deliveries and
distributions under this Option Agreement are subject to withholding of all
applicable taxes.

         3. Termination of Employment; Change of Control. Upon the termination
of the employment of Optionee with the Company prior to the expiration of the
Option, the following provisions shall apply:

         (a) In the event the Optionee's employment with the Company is
terminated by the Company for "Cause" as defined in the employment agreement
dated effective September 5, 2001 (the "Employment Agreement") among the
Company, the Subsidiary and the Optionee or is voluntary terminated by the
Optionee without "Good Reason" as defined in the Employment Agreement, the
Optionee may exercise the Option to the extent the Optionee was vested in and
entitled to exercise the Option at the date of such employment termination for a
period of three (3) months after the date of such employment termination, or
until the term of the Option has expired, whichever date is earlier. To the
extent the Optionee was not entitled to exercise this Option at the date of such
employment termination, or if Optionee does not exercise this Option within the
time specified herein, this Option shall terminate.

         (b) If the employment of an Optionee is terminated by the Company
without Cause or is voluntarily terminated by the Optionee for Good Reason, the
Option shall become immediately vested for all of the Shares subject to the
Option and the Option the Option may be

                                       3
<PAGE>

exercised at any time prior to the expiration date of the Option notwithstanding
anything to the contrary contained in this Agreement.

         (c) Notwithstanding anything herein to the contrary, the Option shall
be immediately vested and exercisable in full in the event of a "Change of
Control," of the Company. A "Change of Control" shall mean:

            (i) the acquisition by any person or group deemed a person under
Sections 3(a)(9) and 13(d)(3) of the Exchange Act (other than Optionee, the
Company and/or WebADTV, Inc., ("Subsidiary") as determined immediately prior to
that date) of beneficial ownership, directly or indirectly (with beneficial
ownership determined as provided in Rule 13d-3, or any successor rule, under the
Exchange Act), of a majority of the total combined voting power of all classes
of Stock of the Company and/or of all classes of capital stock (the "Subsidiary
Stock") of Subsidiary having the right under ordinary circumstances to vote at
an election of the Board, if such person or group deemed a person prior to such
acquisition was not a beneficial owner of at least five percent (5%) of such
total combined voting power of the Company and/or Subsidiary;

            (ii) the date of approval by the stockholders of the Company and/or
Subsidiary of an agreement providing for the merger or consolidation of the
Company and/or Subsidiary with another corporation or other entity where (x) the
respective stockholders of the Company and/or Subsidiary immediately prior to
such merger or consolidation would not beneficially own with respect to their
Stock and/or Subsidiary Stock following such merger or consolidation shares
entitling such stockholders to a majority of all votes (without consolidation of
the rights of any class of stock to elect directors by a separate class vote) to
which all stockholders of the surviving corporation would be entitled in the
election of directors, or (y) where the members of the board, immediately prior
to such merger or consolidation, would not, immediately after such merger or
consolidation, constitute a majority of the board of directors of the surviving
corporation; provided that, in the event of a Change of Control under this
clause (ii) occurs with respect to the Subsidiary but not the Company and
Optionee continues in the employment of the Company after such Change of
Control, the vesting of this Option shall not be accelerated; or

            (iii) the sale of all or substantially all of the assets of the
Company and/or Subsidiary (excluding the sale of the production companies).

         4. Death or Disability of Optionee. Upon the death or Disability, as
defined herein, of Optionee prior to the expiration of the Option, the following
provisions shall apply:

         (a) If the Optionee is at the time of his Disability employed by the
Company or a subsidiary of the Company and has been in continuous employment
since the Date of Grant of the Option, then the Option may be exercised by the
Optionee for one (1) year following the date of such Disability or until the
expiration date of the Option, whichever date is earlier, but only to the extent
the Optionee was vested in and entitled to exercise the Option at the time of
his Disability. For purposes of this Section 4, the term "Disability" shall mean
a permanent and total disability as defined in Section 22(e)(3) of the Code,
unless the Optionee is employed by the Company, a Parent, a Subsidiary or an
Affiliate, pursuant to an employment agreement which contains a definition of
"Disability," in which case such definition shall control.

                                       4

<PAGE>

         (b) If the Optionee is at the time of his death employed by the Company
or a subsidiary and has been in continuous employment since the Date of Grant of
the Option, then the Option may be exercised by the Optionee's estate or by a
person who acquired the right to exercise the Option by will or the laws of
descent and distribution, for one (1) year following the date of the Optionee's
death or until the expiration date of the Option, whichever date is earlier, but
only to the extent the Optionee was vested in and entitled to exercise the
Option at the time of death.

         (c) If the Optionee dies within three (3) months after a termination of
Optionee's employment under the circumstances described in Section 3(a), the
Option may be exercised for nine (9) months following the date of Optionee's
death or the expiration date of the Option, whichever date is earlier, by the
Optionee's estate or by a person who acquires the right to exercise the Option
by will or the laws of descent or distribution, but only to the extent the
Optionee was vested in and entitled to exercise the Option at the time of
Termination. If the Optionee dies after a termination of Optionee's employment
under the circumstances described in Section 3(b), the Option may be exercised
at any time prior to the expiration date of the Option.

         5. Tax Offset Payments. This Section intentionally deleted.

         6. Adjustments. In the event of any change (through recapitalization,
merger, consolidation, stock dividend, split-up, or amount of the Company's
Stock or any other transaction described in Section 425(a) of the Code) prior to
the exercise of the Option, the Option, to the extent that it has not been
exercised, shall entitle the Optionee to such number and kind of securities as
the Optionee would have been entitled to had the Optionee actually owned the
shares subject to the Option at the time of the occurrence of such change. In
the event of a stock split, stock dividend or other similar adjustment, the
option price for the shares purchasable upon exercise of this Option shall be
proportionately adjusted.

         7. Miscellaneous.

            7.1 Notices. Any notice or other communications required or
permitted to be given to the parties hereto shall be deemed to have been given
when received, addressed as follows (or at such other address as the party
addressed may have substituted by notice pursuant to this section 7.1):

                        (a)         If to Company:

                                    iNTELEFILM CORPORATION
                                    Crosstown Corporate Center
                                    6385 Old Shady Oak Road, Suite 290
                                    Eden Prairie, Minnesota 55344
                                    Attention: Chief Financial Officer
                                    Telecopier: (952) 925-8888

                                       5

<PAGE>

                                    With copy to:

                                    Judite P. Fluger, Esq.
                                    iNTELEFILM Corporation
                                    Crosstown Corporate Center
                                    6385 Old Shady Oak Road
                                    Eden Prairie, Minnesota 55344
                                    Fax: (952) 925-8848

                        (b)         If to Employee

                                    Mark A. Cohn
                                    20400 Lakeview Avenue
                                    Deephaven, MN

                                    With copy to:

                                    Bruce J. Parker
                                    Kaplan, Strangis and Kaplan, P.A.
                                    5500 Wells Fargo Center
                                    90 South Seventh Street
                                    Minneapolis, MN 55402

or to such other addresses as may be set forth in a written notice given by
either party to the other party in the manner described in this section.

            7.2 Heading. The captions set forth in this Agreement are for
convenience only and shall not be considered as part of this Agreement or as in
any way limiting or amplifying the terms and provisions hereof.

            7.3 Severability. In case this Agreement, or any one or more of the
provisions hereof, shall be held to be invalid, illegal or unenforceable within
any governmental jurisdiction or subdivision thereof, this Agreement or any such
provision or provisions shall not as a result thereof be deemed to be invalid,
illegal or unenforceable in any other governmental jurisdiction or subdivision
thereof. In case any one or more of the provisions contained in this Agreement
shall for any reason be held to be invalid, illegal or unenforceable in any
other respect, such invalidity, illegality or unenforceable provision shall be
deemed as though it had never been contained herein and there shall be deemed
substituted, such other provision as will most nearly accomplish the intent of
the parties to the extent permitted by applicable law.

            7.4 Entire Agreement. This Agreement and the Employment Agreement
contain the entire agreement of the parties hereto with respect to the subject
matter hereof. Any amendment to this Agreement shall not be effective unless it
is in writing and signed by both parties.

            7.5 No Waiver. The failure of Company at any time to enforce any
provision hereof shall not affect its right thereafter to enforce the same, nor
shall the waiver by Company

                                       6

<PAGE>

of any breach of any provision hereof be construed to be a waiver of any
succeeding breach of any such provision, or as a waiver of the provision itself.

            7.6 Counterparts. This Agreement may be executed simultaneously in
two or more counterparts, each of which shall be deemed an original, but all of
which together shall constitute one and the same Agreement.

            7.7 Arbitration. In the event of a dispute between the Company and
the Employee hereunder, it is the intention of the parties that the dispute
shall be resolved as expeditiously as possible, consistent with fairness to both
sides. Accordingly, any claim or dispute relating to the entitlement of the
Employee to benefits hereunder or the amount thereof, shall be resolved by
binding private arbitration before three arbitrators. Either party may request
arbitration by written notice to the other party. Within 30 days of receipt of
such notice by the opposing party, each party shall appoint a disinterested
arbitrator and the two arbitrators selected thereby shall appoint a third
neutral arbitrator. In the event the two arbitrators cannot agree upon the third
arbitrator within 10 days after their appointment, then the neutral arbitrator
shall be appointed by the Chief Judge of Hennepin County (Minnesota) District
Court. Any arbitration proceeding conducted hereunder shall be in the City of
Minneapolis and shall follow the procedures set forth in the Rules of Commercial
Arbitration of the American Arbitration Association, and both sides shall
cooperate in as expeditious a resolution of the proceeding as is reasonable
under the circumstances. The arbitration panel shall have the power to enter any
relief it deems fair and just on any claim, including interim and final
equitable relief, along with any procedural order that is reasonable under the
circumstances. Any award rendered by any arbitration panel, or a majority
thereof, may be filed and a judgment obtained in any court having jurisdiction
over the parties unless the relief granted in the award is delivered within 10
days of the award.

            7.8 Successors. The Company shall require any successor (whether
direct or indirect, by purchase, merger, consolidation, or otherwise) to all or
substantially all of the business and/or assets of the Company, to expressly
assume and agree to perform its obligations under this Agreement in the same
manner and to the same extent that the Company would be required to perform them
if no succession had taken place unless, in the opinion of legal counsel
mutually acceptable to the Company and the Employee, such obligations have been
assumed by the successor as a matter of law. The Employee's rights under this
Agreement shall inure to the benefit of, and shall be enforceable by, the
Employee's legal representative or other successors in interest, but shall not
otherwise be assignable or transferable.

                                       7

<PAGE>

            IN WITNESS WHEREOF, the parties hereto have caused this Agreement to
be duly executed and delivered as the day and year first above written.

                              iNTELEFILM CORPORATION

                              By:   /s/ Judite Fluger
                                 -----------------------------------------------
                                 Its:  General Counsel
                                     -------------------------------------------

                              OPTIONEE

                              /s/ Mark A. Cohn
                              --------------------------------------------------
                              Mark A. Cohn
                              20400 Lakeview Avenue
                              Deephaven, MN

                                       8
<PAGE>

                                    EXHIBIT A
                             OPTION VESTING SCHEDULE

<TABLE>
<CAPTION>
                                              CUMULATIVE NO. OF SHARES
         DATE                                        EXERCISABLE
         ----                                        -----------
         <S>                                  <C>
         Effective Date through
         first anniversary                                 -0-

         First Anniversary date of
         Effective Date, plus one day                  500,000

         September 6, 2003                             750,000

         September 6, 2004                           1,000,000
</TABLE>

         The above vesting schedule assumes an ongoing relationship with the
Company. Your rights to exercise the unvested portion of your option may cease
upon certain terminations of your relationship as provided in Section 2 of this
Agreement.

         OPTIONEE                          INTELEFILM CORPORATION

/s/ Mark A. Cohn                           By:   /s/ Judite Fluger
-----------------------------------           ----------------------------------
    Mark A. Cohn                                     Judite Fluger
                                                     General Counsel

                                      A-1

<PAGE>

                                                          1

                  SCHEDULE I - NOTATIONS AS TO PARTIAL EXERCISE

--------------------------------------------------------------------------------
                 Number of         Balance of
  Date of        Purchased         Shares on        Authorized      Notation
  Exercise       Shares            Option           Signature       Date
--------------------------------------------------------------------------------

                                       1

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