Document:

EXHIBIT 4.4

         THIS OPTION AND THE SHARES ISSUABLE UPON EXERCISE OF THIS OPTION HAVE
NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "ACT") IN
RELIANCE UPON THE EXEMPTIONS CONTAINED IN THE ACT. THIS OPTION AND ANY SHARES
ISSUED UPON EXERCISE OF THIS OPTION MAY NOT BE OFFERED FOR SALE, SOLD,
TRANSFERRED, HYPOTHECATED OR OTHERWISE DISPOSED OF UNLESS (i) REGISTERED UNDER
THE ACT AND APPLICABLE STATE SECURITIES LAWS; (ii) PURSUANT TO RULE 144 UNDER
SUCH ACT (OR ANY SIMILAR RULE UNDER SUCH ACT RELATING TO THE DISPOSITION OF
SECURITIES); OR (iii) THE COMPANY HAS RECEIVED AN OPINION OF COUNSEL ACCEPTABLE
TO THE COMPANY THAT SUCH REGISTRATION IS NOT REQUIRED.

                                eDiets.com, Inc.

                Option to Purchase 32,500 Shares of Common Stock
                            Par value $.001 per share
                             Dated November 17, 1999
                    Void after 5:00 p.m., Florida Local Time
                  November 17, 2004, or if not a business day,
                      at 5:00 p.m., Florida Local Time, on
                         the next following business day

         THIS CERTIFIES that, Isaac Kier is the registered holder of options to
purchase at any time commencing November 17, 1999 through 5:00 P.M. Florida
local time on November 17, 2004, (the "Exercise Period"), 32,500 shares (the
"Option Shares") of fully paid and nonassessable common stock, par value $.001
per share(the "Common Stock"), of eDiets.com, Inc. (the "Company") at $1.425 per
share (the "Exercise Price"). The Exercise Price is subject to adjustment as
provided for herein. This option and any option subsequently issued upon
exchange hereof are hereinafter collectively referred to as the "Option."

                  Section 1. Exercise of option. (a) This option is exercisable
at anytime, from time to time, during the Exercise Period at the option of the
Holder at the Exercise Price per Option Share purchased, payable in cash, by
wire transfer or by check to the order of the Company, or any combination
thereof, subject to adjustment as provided herein. Upon surrender of this Option
with the annexed Purchase Form duly executed and dated, together with payment of
the Exercise Price for the Option Shares purchased, at the Company's principal
offices (currently located at 3467 W. Hillsboro Boulevard, Deerfield Beach,
Florida 33442) the Holder of this Option shall be entitled to receive a
certificate or certificates for the Option Shares so purchased. The purchase
rights represented by this Option are exercisable at the option of the Holder
hereof, in whole or in part (but not as to fractional Option Shares). In the
case of the purchase of less than all Option Shares purchasable under this
Option, the Company shall cancel said Option upon the surrender thereof and
shall execute and deliver a new Option of like tenor for the balance of the
Option Shares purchasable thereunder.

                  Section 2. Issuance of Certificates. Upon the exercise of all
or part of the Option, the issuance of certificates for the Option Shares
purchased pursuant to such exercise shall be made forthwith, and such
certificates shall (subject to the provisions of Section 3 hereof) be issued in
the name of, or in such names as may be directed by, the

<PAGE>

Holder thereof; provided, however, that the Company shall not be required to pay
any tax which may be payable in respect of any transfer involved in the issuance
and delivery of any such certificates in a name other than that of the Holder
and the Company shall not be required to issue or deliver such certificates
unless or until the person or persons requesting the issuance thereof shall have
paid to the Company the amount of such tax or shall have established to the
satisfaction of the Company that such tax has been paid.

         This Option and, upon exercise of the Option, the certificates
representing the Option Shares shall be executed on behalf of the Company by the
manual or facsimile signature of those officers required to sign such
certificates under applicable law.

         This Option and, upon exercise of the Option, in part or in whole,
certificates representing the Warrant Shares shall bear a legend substantially
similar to the following.

                  "The securities represented hereby have not been registered
                  under the Securities Act of 1933, as amended (the "Act"), and
                  may not be offered or sold except (i) pursuant to an effective
                  registration statement under the Act; or (ii) upon the
                  delivery by the holder to the Company of an opinion of
                  counsel, reasonably satisfactory to counsel for the Company,
                  stating that an exemption from registration under such Act is
                  available."

                  Section 3. Restriction on Transfer of Option. The Holder of
this Option, by its acceptance thereof, covenants and agrees that the Option and
the Option Shares issuable upon exercise of the Option is being acquired as an
investment and not with a view to the distribution thereof and that the Option
and the Option Shares may not be transferred unless such securities are either
registered under the Act and any applicable state securities law or an exemption
from such registration is available. In connection with any purchase of Option
Shares, the Holder agrees to execute any documents which may be reasonably
required by counsel to the Company to comply with the provisions of the Act and
applicable state securities laws.

                  Section 4. Adjustment of Number of Shares Subject to the
Option. Upon any adjustment of the Exercise Price pursuant to Section 5 hereof,
the Holder shall thereafter be entitled to purchase, at the adjusted Exercise
Price, the number of Option Shares (calculated to the nearest share) obtained by
multiplying the Exercise Price in effect immediately prior to such adjustment by
the number of Option Shares purchasable pursuant hereto immediately prior to
such adjustment and dividing the product thereof by the Exercise Price resulting
from such adjustment.

                  Section 5. Adjustment of Exercise Price. If at any time after
the date of grant of this Option the Company shall engage in a split-up,
subdivision or combination or exchange of its Common Stock, then the number of
shares covered by this Option and the Exercise Price shall be proportionately
adjusted for any such change by the Board of Directors of the Company whose
determination shall be conclusive. Notwithstanding the foregoing, the Company
will not take any action which results in any adjustment of the Exercise Price
if the total number of shares of Common Stock issued and issuable after such
action upon exercise of this Option would exceed the total number of shares of
Common Stock then authorized by the Company's Articles of Incorporation.

                  Section 6. Reclassification, Merger, etc. In the case of any
reclassification of the Common Stock or in the case of any consolidation or
merger of the Company with or

                                       2
<PAGE>

into another corporation (other than a merger with another corporation in which
the Company is the surviving corporation and which does not result in any
reclassification of the Common Stock) or in the case of any sale of all or
substantially all of the assets of the Company, then the Company, or such
successor or purchasing corporation, as the case may be, shall execute a new
Option Certificate, providing that the Holder shall have the right to exercise
such new option (the "New Option") and upon such exercise to receive, in lieu of
each share of Common Stock theretofore issuable upon exercise of this Option,
the number and kind of shares of stock, other securities, money or property
receivable upon such reclassification, change, consolidation or merger by a
holder of shares of the Common Stock with respect to one share of Common Stock.
Such New Option certificate shall provide for adjustments which shall be as
nearly equivalent as may be practicable to the adjustments provided for herein.
The provisions of this Section 4 shall similarly apply to successive
reclassifications, changes, consolidations or mergers.

                  Section 7. No Stockholder Rights or Liabilities. This Option
shall not entitle the Holder to any voting rights or other rights as a
stockholder of the Company. No provision hereof, in the absence of affirmative
action by the Holder and no mere enumeration herein of the rights or privileges
of the Holder, shall give rise to any liability of the Holder for the Exercise
Price or as a stockholder of the Company, whether such liability is asserted by
the Company or by creditors of the Company.

                  Section 8. Registration Rights. The Company will include the
Option Shares in a registration statement which the Company will prepare and
file with the Securities and Exchange Commission (the "SEC") under the Act as
soon as possible, but, in any event, within 12 months following the date of this
Option and use its best efforts to have declared effective by the SEC as soon as
possible but, in any event, within 15 months following the date of this Option.

                  Section 9. Lost, Stolen, Mutilated or Destroyed Option. If
this Option is lost, stolen, mutilated or destroyed, the Company may, on such
terms as to indemnity or otherwise as it may in its discretion reasonably impose
(which shall, in the case of a mutilated Option, include the surrender thereof),
issue a new Option of like denomination and tenor as the Option so lost, stolen,
mutilated or destroyed.

                  Section 10. Governing Law. The Company, and by acceptance of
this Option, the Holder each hereby acknowledge and agree that the option
granted hereby is granted in the State of Florida. This Agreement, as well as
the grant of such option and issuance of such Option Shares, is and shall be
governed by and construed in accordance with the laws of the State of Florida
applicable to agreements made and to be performed entirely within such State.

                  Section 11. Miscellaneous. This Option Certificate shall be
binding upon and inure to the benefit of the Company and its successors and upon
the Holder and its successors and permitted assigns.

                                       3
<PAGE>

                  IN WITNESS WHEREOF, eDiets.com, Inc. has executed this option
on and as of the day and year first above written.

                               EDIETS.COM, INC.

                               By: /s/ David R. Humble
                                   ---------------------------------------
                               Name:  David R. Humble
                               Title: Chairman and Chief Executive Officer

                                  PURCHASE FORM

The undersigned hereby irrevocably elects to exercise the attached Option
Certificate, to purchase __________ shares of the Common Stock of eDiets.com,
Inc. and herewith tenders, in payment for such shares, cash or a check payable
to the order of the Company, or a combination thereof, in the amount of
$_______________ all in accordance with the terms hereof. The undersigned
requests that a certificate for such shares be registered in the name of
____________________________________________________________________ whose
address is ___________________________________________________________________,
and that such certificate be delivered to
________________________________________, whose address is____________________ .

Dated: __________________________   Signature: ______________________________

                                    (Signature must conform in all respects to
                                    name of holder as specified on the face of
                                    the Option Certificate)

                         ------------------------------

                         ------------------------------
                        (Insert Social Security or other
                          Identifying number of Holder)

                                       4Self /help technologies
                             Letter of Understanding
                             Startup Equity Program

To: Mr. Steve Johnson
From: Self/help technologies
Subject: Startup Equity Program

Beginning Date: June 1,1996

Projects to be completed under Startup Equity Program ..... Development of the
software to deliver the Practi/cal and other programs to consumers via an
interactive terminal. Work to be considered half time.

Stock Option Compensation ..... Option to purchase 40,000 shares of Self/help
technologies at $.01 per share to be vested at 1 /12 each month for 12 months in
exchange for project work.

Salary: $75,000 (Full time and subject to the terms and conditions of the
Startup Equity Program & pending completion of private placement financing)

Title: As an employee, the title for the position will be Director of Software
Development

                         Terms and Conditions of Program

The Company is offering a Startup Equity Program whereby certain professionals
(consultants) with specific skills required by the Company to complete
development and begin marketing of it's product will be given the option to
purchase founding shares in the Company in exchange for services provided by
these individuals. This program will be limited to seven professional
consultants. The cost of these shares will be $.01 each. The amount of shares
allocated to each consultant will be based upon the consultants experience and
the potential value of the consultants contribution, as agreed upon between the
Company and the consultant. The option, and any stock acquired on the basis of
the option will be consider full compensation for the services provided by the
consultant. It should be clear to each consultant that the option, and the
underlying stock of the Company has no market at this time, and for all
practical purposes has no value, and will continue to have no value until the
company completes development of it's product, completes a private placement of
stock and creates a public market for it's stock via a public offering.

The purpose of the Startup Equity program is to conserve the cash of the company
in advance of a planned private placement of stock to be completed in
approximately six months. It is the intent of the Company to follow the private
placement with a public offering. The Company cannot guarantee that it will be
successful in securing private placement or public offering funds in the
expected time period, or at all. The conditions of the market, failure on the
part of the Company to reach it's goals and any number of other factors may
prevent the Company from securing funds to continue operations. Should the
Company fail in it's attempt to secure

<PAGE>

funds to continue operations the stock in the Company will have no value and the
Company may cease operations.

The stock option offered to an individual will vest at the rate of 8.33% per
month over a period of 12 months. During this period the Company may terminate
the working relationship with the consultant for any reason, or the individual
may cease work for any reason. At the time of termination the stock option will
be adjusted to reflect the total due the consultant for the weeks or partial
weeks he/she was associated with the Company. The option will be for a term of
10 years.

The capitalization of the Company is planned to develop as follows, although
there can be no assurance that this plan can be completed on time, or at all, or
that the total number of shares of the Company will be as stated. An increase in
the number of shares planned, if significant, would dilute the value of the
shares allocated to the consultant. Market conditions, the progress of the
Company and other factors can and will affect the number of shares required to
complete the Company's financing. Approximately 7.0 million shares are planned
of which approximately 33% will be allocated for the private placement and 33%
for the public offering. The balance of the shares will be retained by the
Company and management to insure effective control in the operation of the
business.

The consultant should be aware that, in the opinion of the Company, once a
public market for the Company's stock exists, should the consultant exercise the
option to purchase the stock the difference between the option price and the
value of the stock will be considered income. Any gain in value between the time
the consultant exercises the option and the time the stock is sold will be
considered capital gain.

In the event the Company is sold the holders of stock will receive their
pro-rata share of the purchase.

Consultants participating in the Startup Equity Program will be offered
positions at the Company when the private placement financing is completed to
fund the Company through the development stage. This offer will be specific as
to the position and salary but may be modified by the Company based upon
performance of the consultant during the Startup Equity Program period. A
consultant who becomes an employee of the Company will be considered to be part
of the original management team and eligible for stock options and other Company
benefits.

As part of the Startup Equity Program the Company has made available to the
consultant a Business Plan and a Market Research Report that includes financial
and other projections for the business. The Business Plan and Market Research
Report should be used by the consultant as the primary basis for participation
in the Program.

The Company believes the market research and business plan accurately reflect
the prospects for the Company and has used it's best efforts in the preparation
of the materials, however, there can be no assurance that the Company will be
successful in implementing it's plan or that the financial projections will be
realized. Should the Company fail to reach the objectives outlined in the plan
the value of the Company and it's stock will be affected materially, or the
Company may not reach sufficient sales or profit levels to continue operations.

                                       2
<PAGE>

The consultant should consider that valuations placed on companies can vary
greatly depending upon the markets expectation of sales and profits at a point
in the future. Many factors can effect projections including competition,
interest rates, stock market conditions and a number of other factors. While the
Company has spent a great deal of time researching and developing it's business
plan and financial projections there can be no certainty that these projections
are in fact realistic, given the number of factors that can influence the
projections both negatively and positively.

The Company encourages the consultant to seek professional advice regarding the
merits and terms and conditions of this Startup Equity Program and to fully
investigate the Company and the background of it's founder David R. Humble prior
to providing consulting services in exchange for equity under this program.

This offer to participate in the Startup Equity Program represents the entire
offer and any other consideration for consulting work provided to the Company
must be in writing.

Accepted:         /s/ Steve Johnson                           Date     6/24/96
          ----------------------------------                       -----------

         /s/ David R. Humble                                  Date     6/19/96
-----------------------------------------------------              -----------
Self/help technologies

                                       3
<PAGE>

Self/help technologies
Letter of Understanding

To: Mr. Steve Johnson
From: Self/help technologies
Subject: Employment
Starting Date: Approximately November 18, 1998

It is our understanding you will join Self/Help Technologies on approximately
November 18, 1998 under the following terms and conditions.

Position: Chief Technology Officer (CTO)

Responsibilities: Developing the Company's products and services, and managing
the software, hardware, and communications systems to support Company
operations.

Stock Option Compensation ..... An Option to purchase an additional 60,000
shares of the Company's stock at $.01 per share to be vested at 1 /12 each month
for 12 months beginning November 18th, 1998. The option will continue to vest as
long as you are associated with the Company. You currently hold an option to
purchase 40,000 shares at $.01 that is fully vested at this time. This option,
and the original option, are based on a Company capitalization of 7.0 million
shares. At this time, there is no market value for the Company's shares, and
there is no assurance the shares, or the option, will have a value in the
future.

Salary: $85,000 Annually.

Other Benefits: The Company plans to provide a medical program for all employees
in the near future, and will share a portion of the costs with employees.

Accepted:         /s/ Steve Johnson                  Date:    11/3/98
          --------------------------                       ----------

         /s/ David R. Humble                         Date:    11/3/98
--------------------------------------------               ----------

<PAGE>

                             STOCK OPTION AGREEMENT

         THIS AGREEMENT IS MADE as of the 28t" day of July, 1999 between
eDiets.com, Inc., a Delaware corporation (the "Company") and Steven Johnson (the
"Optionee").

         WHEREAS, the Company desires to grant the Optionee an option to
purchase shares of its common capital stock (the "Shares") under the terms and
upon the conditions contained herein.

         NOW, THEREFORE, in consideration of the following mutual covenants and
for other good and valuable consideration, the parties hereto agree as follows:

         1.       The Company grants to the Optionee the option to purchase all
                  or any part of an aggregate of 127,267 shares. The options
                  shall be exercisable over a period of ten (10) years from the
                  date hereof at a purchase price of $2.00 per share. The
                  options will vest (that is, become exercisable, at the rate of
                  4.17% per month over a period of two (2) years from the date
                  hereof. During this period, the Company may terminate the
                  working relationship with the Optionee for any reason, or the
                  Optionee may cease work with the Company for any reason. At
                  the time of termination, all unvested options will lapse and
                  there will be an adjustment to reflect the total that are
                  vested for weeks or partial weeks Optionee was associated with
                  the Company.

         2.       The option may be exercisable in whole or in part (with
                  respect to vested options) by giving written notice to the
                  Company. Such written notice shall state the number of shares
                  with respect to which the option is being exercised and shall
                  specify a date not less than five (5), no more than ten (10),
                  days after the date of such written notice as the date on
                  which the shares will be purchased. On the date specified in
                  the notice, the shares shall be payable in cash, by certified
                  check or bank check, or by wire transfer.

         3.       If the shares to be issued upon an exercise of an option shall
                  not have been effectively registered under the Securities Act
                  of 1933, as amended, the Optionee shall warrant to the Company
                  that at the time of such exercise he or she is acquiring his
                  or her option shares for investment and not with a view to, or
                  for sale in connection with the distribution of any such
                  shares.

         IN WITNESS WHEREOF, the Company and the Optionee have duly signed this
Agreement as of the day and year first above written.

                                    eDiets.com, Inc.

                                    By:      /s/ David R. Humble
                                       -------------------------
                                         David R. Humble, CEO

                                            /s/ Steven Johnson
                                       -------------------------
                                         Steven Johnson, Optionee

                                       2

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00011-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00011-of-00352.parquet"}]]