Document:

2004 Mangagement Incentive Plan

 Exhibit 10.1 
 TEAVANA HOLDINGS, INC. 
 2004 MANAGEMENT INCENTIVE PLAN 

Teavana Holdings, Inc., a Delaware corporation (the “Corporation”), hereby establishes the Teavana
Holdings, Inc. 2004 Management Incentive Plan (the “Plan”), effective as of December 17, 2004, subject to stockholder approval. 
 1.    Purpose.  The purpose of the Plan is to enable the Corporation to obtain and retain the services of selected persons considered essential to the long-range
success of the Corporation by providing and offering them an opportunity to become owners of the Common Stock of the Corporation through stock options, including options intended to qualify as “incentive stock options” under
Section 422 of the Code. 
 2.    Definitions.  In addition to terms
elsewhere defined in the Plan, the following terms will have the following meanings when used with initial capital letters: 
 (a)    “Action of the Board”: as defined in the Certificate. 
 (b)    “Board”: the Board of Directors of the Corporation. 
 (c)    “Certificate”: the Amended and Restated Certificate of Incorporation of the Corporation, as filed with the Secretary of State of the State of Delaware, and as
further amended from time to time. 
 (d)    “Class A Common
Stock”: as defined in the Certificate. 

(e)    “Code”: the Internal Revenue Code of 1986, as in effect from
time to time. 
 (f)    “Committee”: the Compensation
Committee of the Board and, to the extent the administration of the Plan has been assumed by the Board pursuant to Paragraph 10, the Board. 
 (g)    “Common Stock”: the Class A Common Stock. 
 (h)    “Contribution Agreement”: the Contribution Agreement, dated as of November 15, 2004, by and among the Corporation, Investment LLC, Teavana Corporation, a
Georgia corporation, and the other parties thereto. 
 (i)    “Date
of Grant”: the date specified by the Committee on which a grant of Stock Options will become effective. 
 (j)    “Incentive Stock Option”: a Stock Option that is intended to qualify as an “incentive stock option” under Section 422 of the Code. 

(k)    “Investment LLC”: Teavana Investment LLC, a Delaware limited
liability company. 

 (l)    “Management
Objectives”:  the measurable performance objectives, if any, established by the Committee for a Performance Period that are to be achieved with respect to a Stock Option granted to a Participant under the Plan. Management
Objectives may be described in terms of Corporation-wide objectives or in terms of objectives that are related to performance of the division, Subsidiary, department or function within the Corporation or a Subsidiary in which the Participant
receiving the Stock Option is employed or on which the Participant’s efforts have the most influence. The achievement of the Management Objectives established by the Committee for any Performance Period will, unless determined otherwise by the
Committee, be determined without regard to the effect on such Management Objectives of any acquisition or disposition by the Corporation of a trade of business, or of substantially all of the assets of a trade or business, during the Performance
Period and without regard to any change in accounting standards by the Financial Accounting Standards Board or any successor entity. The Management Objectives established by the Committee for any Performance Period under the Plan may consist of one
or more of the following: 
 (i)    gross profits and/or growth in gross
profits in relation to target objectives; 
 (ii)    pre-tax profit and
revenue and/or growth in pre-tax profit and revenue in relation to target objectives; 

(iii)    earnings per share and/or growth in earnings per share in relation to
target objectives, excluding the effect of extraordinary or nonrecurring items; 

(iv)    operating cash flow and/or growth in operating cash flow in relation to
target objectives; 
 (v)    net income and/or growth in net income in
relation to target objectives, excluding the effect of extraordinary or nonrecurring items; 

(vi)    revenue and/or growth in revenue in relation to target objectives;

 (vii)    total stockholder return (measured as the total of the
appreciation of and dividends declared on the Common Stock) in relation to target objectives; 

(viii)    return on invested capital in relation to target objectives; 

(ix)    return on stockholder equity in relation to target objectives; or

 (x)    return on assets in relation to target objectives. 

If the Committee determines that, as a result of a change in the business, operations, corporate structure or capital
structure of the Corporation, or the manner in which the Corporation conducts its business, or any other events or circumstances, the Management Objectives are no longer suitable, the Committee may in its discretion modify such Management Objectives
or the related minimum acceptable level of achievement, in whole or in part, with respect to a Performance Period as the Committee deems appropriate and equitable, except 

  
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where such action would result in the loss of the otherwise available exemption of the Stock Option under Section 162(m) of the Code. In such case, the Committee will not make any
modification of the Management Objectives or minimum acceptable level of achievement, in each such case to the extent it would cause such a result. 

(m)    “Market Value Per Share”: at any date, (i) the volume
weighted average sales price (regular way) of the Common Stock on the principal exchange on which shares of Common Stock are then trading, if any, on that date, or, if shares were not traded on that date, then on the next preceding trading day
during which a sale occurred; or (ii) if such Common Stock is not traded on an exchange but is quoted on NASDAQ or a successor quotation system, (A) the volume weighted average sales price (regular way) (if the Common Stock is then listed
as a National Market Issue under the NASDAQ National Market System) or (B) the mean between the closing representative bid and asked prices (in all cases) for the Common Stock on that date as reported by NASDAQ or such successor trading system;
or (iii) if the Common Stock is not traded in any market or quoted on NASDAQ, the fair market value of a share of Common Stock established by Action of the Board. 

(n)    “Option Price”: the purchase price per share payable on
exercise of a Stock Option. 
 (o)    “Participant”: a
person who is selected by the Committee to receive benefits under the Plan and who is at that time an executive officer, a non-employee member of the Board or the board of directors of any Subsidiary, a consultant or other independent advisor who
provides services to the Corporation (or any Subsidiary) or a key employee of the Corporation or any Subsidiary. 
 (p)    “Performance Period”: a period of time within which the Management Objectives relating to a Stock Option are to be measured. The Performance Period will be
established by the Committee at the time the Stock Option is granted. 

(q)    “Qualified Public Offering”: as defined in the Certificate.

 (r)    “Rule 16b-3”: Rule 16b-3 under Section 16 of
the Securities Exchange Act of 1934, as amended (or any successor rule to the same effect), as in effect from time to time. 
 (s)    “Stockholders Agreement”: that certain Stockholders Agreement dated as of the date hereof, by and among the Corporation, Investment LLC and certain of the
Corporation’s stockholders, as amended and in effect from time to time. 

(t)    “Stock Option”: the right to purchase one or more shares of
Common Stock upon exercise of an option granted pursuant to Paragraph 4. 

(u)    “Subsidiary”: means (i) any corporation of which at
least 50% of the total combined voting power of all outstanding shares of stock is owned directly or indirectly in the aggregate by the Corporation and its Subsidiaries, (ii) any partnership of which at least 50% of the profits interest or
capital interest is owned directly or indirectly 

  
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 in the aggregate by the Corporation and its Subsidiaries, and (iii) any
other entity of which at least 50% of the total equity interest is owned directly or indirectly in the aggregate by the Corporation and its Subsidiaries. 
 3.    Shares Available Under Plan.  Subject to adjustment as provided in Paragraph 7, the shares of Common Stock that may be issued or transferred and covered by
outstanding Stock Options granted under the Plan (including Incentive Stock Options) will not exceed in the aggregate 500,000 shares. Such shares may be shares of original issuance or treasury shares or a combination of the foregoing. Any shares of
Common Stock that are subject to Stock Options that expire or are canceled without having been fully exercised will again be available for issuance under the Plan. Upon payment by the Corporation in cash of the benefit provided by any Stock Option
granted under the Plan, any shares that were covered by that Stock Option will again be available for issuance or transfer under the Plan. 
 4.    Stock Options for Participants.  The Committee may from time to time authorize grants to any Participant of Stock Options to purchase shares of Common Stock upon
such terms and conditions as it may determine in accordance with this Paragraph 4. Each grant of Stock Options may utilized any or all of the authorizations, and will be subject to all of the requirements, contained in the following provisions:

 (a)    Each grant will be evidenced by a written award agreement, which
will be executed on behalf of the Corporation by an authorized officer of the Corporation and which will contain such terms and conditions as determined by the Committee, consistent with the Plan. 

(b)    Each grant will specify the number of shares of Common Stock to which it
pertains. 
 (c)    Each grant will specify the Option Price, which will not
be less than 100% of the Market Value Per Share on the Date of Grant. 

(d)    Each grant will specify whether the Option Price will be payable (i) in
cash or by check acceptable to the Corporation, (ii) by the actual or constructive transfer to the Corporation of shares of Common Stock owned by the Participant for at least six months (or, with the consent of the Committee, for less than six
months) having an aggregate Market Value Per Share at the date of exercise equal to the aggregate Option Price, (iii) with the consent of the Committee, by authorizing the Corporation to withhold a number of shares of Common Stock otherwise
issuable to the Participant having an aggregate Market Value Per Share on the date of exercise equal to the aggregate Option Price, or (iv) by a combination of such methods of payment; provided, however, that the payment methods
described in clauses (ii), (iii) and (iv) will not be available at any time that the Corporation is prohibited form purchasing or acquiring such shares of Common Stock. 

(e)    Any grant may provide for deferred payment of the Option Price from the
proceeds of sale through a bank or broker of some or all of the shares to which such exercise relates. 

  
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 (f)    Successive grants may be made to
the same Participant whether or not any Stock Options previously granted to such Participant remain unexercised. 
 (g)    Each grant will specify the required period or periods of continuous service by the Participant with the Corporation or any Subsidiary that are necessary before the Stock
Options or installments thereof will become exercisable, and may include such other conditions as the Committee deems appropriate. 
 (h)    Any grant may specify the Management Objectives, if any, that must be achieved as a condition to the exercise of the Stock Options. 

(i)    Any grant may provide for the earlier exercise of the Stock Options in the
event of a change in control of the Corporation or other similar transaction or event. 

(j)    Stock Options granted under this Paragraph 4 may be Incentive Stock Options,
options that are not intended to be Incentive Stock Options, or combinations of the foregoing. Incentive Stock Options may be granted only to individuals who are employees of the Corporation or a Subsidiary. The aggregate number of shares of Common
Stock issued or transferred by the Corporation upon the exercise of Incentive Stock Options will not exceed 500,000 shares. 
 (k)    Any grant may provide for the payment to the Participant of dividend equivalents thereon in cash or Common Stock on a current, deferred or contingent basis. 

(l)    No Stock Option will be exercisable more than 10 years from the Date of Grant.

 (m) If a Participant terminates employment by reason of permanent disability (as determined
by the Committee) or death, the vested portion of the Participant’s Stock Options may be exercised for a period of 180 days after the date of termination of employment and to the extent not previously exercised will expire on the first
anniversary of the date the Participant terminates employment. The nonvested portion of the Participant’s Stock Options will be forfeited upon the Participant’s termination of employment. 

(n)    If the employment of a Participant is terminated by the Corporation for other
than cause or the Participant voluntarily resigns for good reason, in either case as determined by the Committee in its sole discretion, the vested portion of the Participant’s Stock Options may be exercised for a period of 90 days after the
date of termination of employment and to the extent not previously exercised will expire 90 days after the date of the termination of employment. The nonvested portion of the Participant’s Stock Options will be forfeited upon the
Participant’s termination of employment. 
 (o)    If a Participant
terminates employment other than as set forth in Paragraphs 4(m) and 4(n), the Participant’s Stock Options will expire immediately and all unexercised Stock Options will be forfeited on the date of the Participant’s termination of
employment. 

  
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 (p)    For purposed of any provision in
the Plan or a stock option agreement relating to the effect on a Stock Option of a Participant’s ceasing to perform services for the Corporation or any Subsidiary, a termination of employment or other separation from service will occur when the
Participant permanently ceases to perform services for the Corporation and all Subsidiaries or when the entity for which the Participant is performing services ceases to be a Subsidiary, unless the Participant immediately becomes employed by the
Corporation or another Subsidiary. 
 5.    Transferability. 

(a)    Except as otherwise provided in the agreement evidencing a Participant’s
award of Stock Options, (i) no Stock Option will be transferable by the Participant other than by will or the laws of descent and distribution, and then only in accordance with the Stockholders Agreement, and (ii) no Stock Option granted
to the Participant will be exercisable during the Participant’s lifetime by any person other than the Participant, or such person’s guardian or legal representative. 

(b)    All shares of Common Stock issued pursuant to the exercise of a Stock Option
will be subject to the terms and restrictions of (including restrictions on transfer), and entitled to the benefits under, the Stockholders Agreement, and the Participant will as a condition to the exercise of Stock Options, execute and deliver to
the Corporation documentation necessary for the Participant to become a party to the Stockholders Agreement. In the event of a conflict between the terms of the Plan and the Stockholders Agreement, the terms of the Stockholders Agreement will
govern. 
 6.    Corporation’s Repurchase Right. 

(a)    Subject to the terms of this Paragraph 6, upon the occurrence of any
Repurchase Event (as defined herein) the Corporation will have the right to repurchase all or any portion of the shares of Common Stock issued to such Participant upon the exercise of a Stock Option (the “Option Shares”). The
repurchase right may be exercised by the Corporation at any time following the date of a Repurchase Event by giving the holder of the Option Shares written notice of its intention to exercise such right. The purchase price per share will be the
Market Value Per Share on the date of such notice. 
 (b)    Within 30 days
following the date of delivery by the Corporation of a written notice of its election to exercise its repurchase right pursuant to this Paragraph 6, the Corporation will pay to the Participant or other holder of the Option Shares the full amount of
the purchase price in case, and the Participant or holder will deliver to the Corporation the stock certificate or certificates representing the Option Shares being purchased, duly endorsed and free and clear of any and all liens, charges and
encumbrances. 
 (c)    For purposes of the Plan, “Repurchase
Event” means (i) the termination of the Participant’s employment with the Corporation and its Subsidiaries for any reason whatsoever, regardless of the circumstances thereof, and including without limitation 

  
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 death, disability, retirement, discharge or resignation for any reason,
whether voluntary or involuntary; (ii) the filing of a voluntary petition under any bankruptcy or insolvency law, or a petition for the appointment of a receiver or the making of an assignment for the benefit of creditors, with respect to the
Participant or other holder of the Option Shares; (iii) the Participant or other holder of Option Shares being subjected involuntarily to a petition or assignment or to an attachment or other legal or equitable interest with respect to his or
her assets, which involuntary petition or assignment is not discharged within 60 days after its date; or (iv) the Participant or other holder being subject to a transfer of Option Shares by operation of law. 

(d)    If any change in the Common Stock of the Corporation occurs as a result of any
transaction or event described in Paragraph 7, the restrictions contained in this Paragraph 6 will apply with equal force to additional and/or substitute securities, if any, received by the Participant in exchange for, or by virtue of his or her
ownership of, Option Shares. 
 (e)    If the Participant or holder fails or
refuses to deliver on a timely basis duly endorsed certificates representing Option Shares purchased by the Corporation pursuant to this Paragraph 6, the Corporation will have the right to deposit the purchase price for such Option Shares in a
special account with any bank or trust company, giving notice of such deposit to the Participant or holder, whereupon (i) such Option Shares will be deemed to have been purchased by the Corporation and (ii) the Corporation shall make an
appropriate notation on its books and records reflecting such repurchase and may place stop transfer or similar instructions with respect to such Option Shares with any transfer agent for the Common Stock. All such monies will be held by the bank or
trust company for the benefit of the Participant or holder. All monies deposited with the bank or trust company but remaining unclaimed for two years after the date of deposit will be repaid by the bank or trust company to the Corporation on demand
and become general funds of the Corporation, and the Participant or holder will thereafter look only to the Corporation for payment. 
 (f)    The repurchase right of the Corporation set forth above will remain in effect until the closing of a Qualified Public Offering, and will be binding upon any transferee of Option
Shares. The Corporation may place a legend on any certificate for Option Shares delivered to the Participant reflecting the repurchase rights provided in the Plan. 

7.    Adjustments.  The Committee will make or provide for such adjustments in the
maximum number of shares specified in Paragraph 3 and Paragraph 4, in the numbers of shares of Common Stock covered by outstanding Stock Options granted hereunder, in the Option Price applicable to any such Stock Options, and/or in the kind of
shares covered thereby (including shares of another issuer), as the Committee in its sole discretion, exercised in good faith, may determine is equitably required to maintain the intent of the Plan or to prevent dilution or enlargement of the rights
of Participants that otherwise would result from (i) any stock dividend, stock split, combination of shares, recapitalization or other change in the capital structure of the Corporation, or (ii) any merger, consolidation, spin-off,
split-off, spin-out, split-up, reorganization, partial or complete liquidation or other distribution of assets, issuance of rights or 

  
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warrants to purchase securities, or (iii) any other corporate transaction or event having an effect similar to any of the foregoing. Moreover, in the event of any such transaction or event,
the Committee, in its discretion, may provide in substitution for any or all outstanding Stock Options under the Plan such alternative consideration as it, in good faith, may determine to be equitable in the circumstances and may require in
connection with such substitution the surrender of all Stock Options so replaced. 

8.    Fractional Shares.  The Corporation will not be required to issue any
fractional share of Common Stock pursuant to the Plan. The Committee may provide for the elimination of fractions or for the settlement of fractions in cash. 
 9.    Withholding Taxes.  To the extent that the Corporation is required to withhold federal, state, local or foreign taxes in connection with any payment made or
benefit realized by a Participant or other person under the Plan (including as a result of the exercise of any Stock Option), and the amounts available to the Corporation for such withholding are insufficient, it will be a condition to the receipt
of such payment or the realization of such benefit that the Participant or such other person make arrangements satisfactory to the Corporation for payment of the balance of such taxes required to be withheld. In addition, if permitted by the
Committee, the Participant or such other person may elect to have any withholding obligation of the Corporation satisfied with shares of Common Stock (valued at the Market Value Per Share at such time) that would otherwise be transferred to the
Participant or such other person in payment of the aggregate Option Price. In no event, however, will shares of Common Stock be withheld in excess of the minimum number of shares required to satisfy the Corporation’s withholding obligation.

 10.    Administration of the Plan. 

(a)    Prior to the Corporation’s initial registration of Common Stock under
Section 12 of the Securities Exchange Act of 1934, as amended, unless the Board determines otherwise, the Committee will consist of the entire Board. Following such registration, unless the Board determines otherwise, the Committee will consist
of two or more directors appointed by the Board, all of whom will qualify as “non-employee directors” as defined in Rule 16b-3 and as “outside directors” as defined in regulations adopted under Section 162(m) of the Code, as
such terms may be amended from time to time, and its size and members will otherwise satisfy applicable requirements of any exchange or market system upon which shares of Common Stock are listed or admitted to trading. Appointment of Committee
members will be effective upon acceptance of appointment. Committee members may resign at any time by delivering written notice to the Board. Vacancies in the Committee will be filled by the Board. 

(b)    The Committee has the full authority and discretion to administer the Plan and
to take any action that is necessary or advisable in connection with the administration of the Plan, including without limitation the authority and discretion to interpret and construe any provision of the Plan or of any agreement, notification or
document evidencing the grant of a Stock Option, and to determine whether a Participant’s termination of employment resulted from voluntary resignation for good reason, discharge for cause or any other reason. The interpretation and
construction by the 

  
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 Committee of any such provision and any determination by the Committee
pursuant to any provision of the Plan or of any such agreement, notification or document will be final and conclusive. No member of the Committee will be liable for any such action or determination made in good faith. 

(c)    Prior to the Corporation’s initial registration of Common Stock under
Section 12 of the Securities and Exchange Act of 1934, as amended, the Committee will act by Action of the Board. Thereafter, the Committee will act by a majority of the votes of its members in office and the Committee may act either by vote at
a meeting or by a memorandum or other written instrument signed by directors constituting a voting majority of the Committee. 
 11.    Other Provisions. 
 (a)    The Plan may be amended from time to time by the Committee or the Board but may not be amended without further approval by the stockholders of the Corporation if such amendment
would result in the Plan no longer satisfying any applicable requirements of the New York Stock Exchange (or any other exchange or market system upon which shares of Common Stock are listed or quoted or admitted to trading), Rule 16b-3 or
Section 162(m) of the Code. 
 (b)    Neither the Committee nor the
Board will authorize the amendment of any outstanding Stock Option to reduce the Option Price without the further approval of each class of stockholders of the Corporation. Furthermore, no Stock Option will be cancelled and replaced with Stock
Options having a lower Option Price without further approval of each class of the stockholders of the Corporation. This Paragraph 11(b) is intended to prohibit the repricing of “underwater” Stock Options and will not be construed to
prohibit the adjustments provided for in Paragraph 7. 
 (c)    The
Committee may also permit Participants to elect to defer the issuance of Common Stock under the Plan pursuant to such rules, procedures or programs as it may establish for purposes of the Plan. The Committee also may provide that deferred issuances
include the payment or crediting of dividend equivalents or interest on the deferral amounts. 

(d)    The Plan will terminate automatically 10 years after its adoption by the Board
and may be terminated at any earlier time by Action of the Board. The termination of the Plan will not adversely affect the terms of any outstanding Stock Option. 

(e)    The Plan does not confer upon any Participant any right with respect to
continuance of employment or other service with the Corporation or any Subsidiary, nor will it interfere in any way with any right the Corporation or any Subsidiary would otherwise have to terminate such Participant’s employment or other
service at any time. 
 (f)    If the Committee determines, with the advice
of legal counsel, that any provision of the Plan would prevent the payment of any Stock Option intended to qualify as performance-based compensation within the meaning of Section 162(m) of the Code

  
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from so qualifying, such Plan provision will be invalid and cease to have any effect without affecting the validity or effectiveness of any other provision of the Plan. 

[SIGNATURE PAGE FOLLOWS] 

  
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 As adopted by the Board of Directors and Stockholders of the Corporation as
of the date first set forth above. 
  

			
	TEAVANA HOLDINGS, INC.
		
	By:	 	/s/    Andrew T. Mack
	Name:	 	Andrew T. Mack
	Title:	 	Chief Executive Officer

[SIGNATURE PAGE TO OPTION AWARD AGREEMENT]Form of 2004 Management Incentive Plan Option ( Employees)

 Exhibit 10.2 
 FORM TEAVANA HOLDINGS, INC. 
 2004 MANAGEMENT INCENTIVE PLAN

 OPTION AWARD AGREEMENT 
 Teavana Holdings, Inc., a Delaware corporation (the “Corporation”), pursuant to the Teavana Holdings, Inc. 2004 Management Incentive Plan (the “Plan”), grants to the participant named
below an option (the “Stock Option”) to purchase shares of its Common Stock, on the terms set forth herein. Capitalized terms used herein but not defined will have the meanings assigned to those terms in the Plan. 

 

			
		
	Participant:	  	                            
(the “Participant”)
		
	Date of grant:	  	                    , 2006
		
	No. of shares:	  	                     shares of Common Stock
		
	Exercise price:	  	$                 per share (the “Option Price”)
		
	Type of option:	  	Nonstatutory Stock Option
		
	Exercise dates:	  	This Stock Option will vest and become exercisable in accordance with the following schedule:
(i)                  shares on and after                 ,
(ii)                  shares on and after                 ,
(iii)                  shares on and after                  and
(iv)                  shares on and after                 . Any
portion of this Stock Option that has not vested under this schedule will automatically vest upon Change of Control or the consummation of a Qualified Public Offering as described below.
		
	Expiration date:	  	This Stock Option will expire on, and may not be exercised after, the 10-year anniversary of the date of grant.
		
	Payment of exercise price:	  	Participant may pay the exercise price (i) in cash or by check acceptable to the Corporation, (ii) by the actual or constructive transfer to the Corporation of shares
of Common Stock owned by the Participant for at least six months (or, with the consent of the Committee, for less than six months) having an aggregate Market Value Per Share at the date of exercise equal to the aggregate Option Price,
(iii) with the consent of the Committee, by authorizing the Corporation to withhold a number of shares of Common Stock having an aggregate Market Value Per Share on the date of exercise equal to the aggregate Option Price; or (iv) by a
combination of the foregoing methods; provided, that the payment methods described in clauses (ii), (iii) and (iv) will not be available at any time the Corporation is prohibited from purchasing or acquiring such shares of Common Stock. The
Participant may also make arrangements satisfactory to the

			
		  	Corporation for the deferred payment of the aggregate Option Price from the proceeds of a sale through a broker of some or all of the shares to which such exercise
relates.
		
	 Termination of

Employment:
	  	If the Corporation or a Subsidiary terminates Participant’s employment for cause, as defined in the employment agreement between the Participant and the Corporation or
Subsidiary or, if none, as determined solely and exclusively by the Committee, then the Stock Option will expire immediately and the unexercised portion thereof will be forfeited on the date of the Participant’s termination of employment. If
the Participant’s employment terminates by reason of permanent disability or death, the vested portion of the Stock Option will expire on the first anniversary of the date the Participant terminates employment and the nonvested portion of the
Stock Option will be forfeited upon the Participant’s termination of employment. If the Participant’s employment terminates for any reason other than those previously described in this paragraph, the vested portion of the Stock Option will
expire 90 days after the date of the termination of employment and the nonvested portion of the Stock Option will be forfeited upon the Participant’s termination of employment.
		
	Transferability:	  	Participant may only transfer Stock Options by will or the laws of descent and distribution. Only Participant or the Participant’s guardian or legal representative can
exercise Stock Options during the Participant’s lifetime. All shares of Common Stock issued pursuant to the exercise of a Stock Option will be subject to the terms and restrictions of (including transfer restrictions and repurchase rights of
the Corporation), and entitled to the benefits under, the Stockholders Agreement; such shares will be deemed to be Option Stock (as defined in the Stockholders Agreement); and as a condition to the exercise of Stock Options, the Participant will
execute and deliver to the Corporation documentation necessary for the Participant to become a party to the Stockholders Agreement. In the event of a conflict between the terms of the Plan and the Stockholders Agreement, the terms of the
Stockholders Agreement will govern.
		
	Change in Control:	  	The nonvested portion of the Stock Option will automatically and immediately vest upon a Change of Control or the consummation of a Qualified Public Offering and the Participant
can exercise the Stock Option in whole or in part thereafter. In no event will the Stock Option be exercisable after its expiration date.

  
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		  	For purposes of this Stock Option, “Change of Control” means the occurrence of any of the following events:
		
		  	(a)    the Corporation is merged, consolidated or reorganized into or with another corporation or other legal person, and as a result of such merger,
consolidation or reorganization less than 51% of the combined voting power of the then-outstanding securities entitled to vote generally in the election of directors (“Voting Stock”) of such corporation or person immediately after such
transaction are held in the aggregate by the holders of Voting Stock of the Corporation immediately prior to such transaction;
		
		  	(b)    the Corporation sells or otherwise transfers all or substantially all of its assets to another corporation or other legal person, and as a result of
such sale or transfer less than 51% of the combined voting power of the then-outstanding Voting Stock of such corporation or person immediately after such sale or transfer is held in the aggregate by the holders of Voting Stock of the Corporation
immediately prior to such sale or transfer; or
		
		  	(c)    the controlling shareholders of the Corporation sell or otherwise transfer, directly or indirectly, 51% or more of the Voting Stock of the Corporation
to any person (as that term is used in Section 13(d)(3) or Section 14(d)(2) of the Securities Exchange Act of 1934, as amended (the “Act”)) who becomes the beneficial owner (as that term is defined under Rule 13d-3 (or any successor rule
or regulation promulgated under the Act)) of such Voting Stock.
		
		  	For purposes of this Stock Option, “Qualified Public Offering” will have the meaning given to it in the Stockholders Agreement.
		
	Other terms and conditions:	  	The Participant will not have any of the rights of a stockholder of the Corporation with respect to the shares of Common Stock subject to this Stock Option except to the extent
that one or more certificates representing such shares of Common Stock have been delivered to him, or he has been determined to be a stockholder of record by the Corporation’s transfer agent, upon due exercise of this Stock Option. Further,
nothing herein will confer upon the Participant any right to become or remain in the service or employ of the Corporation or one of its Subsidiaries, as applicable.
		
		  	This Stock Option is subject to all other terms and conditions of the Plan. Copies of the Plan may be obtained from the Corporation. By executing this Option Award Agreement,
the

  
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		  	Participant agrees to the terms set forth above and agrees to be bound by the provisions of the Plan.

 

			
		  	[SIGNATURE PAGE FOLLOWS]

  
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 This Option Award Agreement is executed by the Corporation on this
             day of                     , 2007, effective as of the
date of grant shown on the first page. 
  

					
	Teavana Holdings, Inc.
		
	By:	 	 
	Name:	 	Daniel P. Glennon
	Title:	 	Secretary

 The undersigned
Participant hereby acknowledges receipt of an executed original of this Option Award Agreement and accepts this Stock Option, subject to the terms and conditions of the Plan and the terms and conditions of this Option Award Agreement. 

 

			
	  

	
             
	 	, Participant

			
		
	Date:	 	  

[SIGNATURE PAGE TO OPTION AWARD AGREEMENT]

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