Document:

Exhibit

EXHIBIT 10.2

STEELCASE INC. MANAGEMENT INCENTIVE PLAN
PREAMBLE
This STEELCASE INC. MANAGEMENT INCENTIVE PLAN (“Plan”) is a program for measuring financial performance in terms of certain performance measures and providing eligible Employees with incentive compensation based upon the performance measure results.  The objective of the Plan is to encourage initiative, resourcefulness, teamwork, motivation, and efficiency on the part of all Employees that will result in financial success for both the shareholders and the Employees of the Company.  The Plan provides annual incentive compensation for eligible Employees who are in a position to make substantial contributions toward achievement of the financial performance goals established pursuant to the Plan.
SECTION 1
ESTABLISHMENT OF PLAN

1.1Plan Document

This instrument, as amended from time to time, constitutes the governing document of the Plan.
1.2Effective Date

The initial effective date of the Plan was June 27, 1994 and was amended and restated as of March 1, 2002, February 24, 2007 and February 24, 2012.  The Plan as hereby further amended and restated is effective as of February 25, 2017, with respect to any incentive award established on or after such date; provided, however, that the grant intended to meet the Performance Based Exception with respect to Plan Year 2018 and after, shall be subject to the approval by stockholders of the Plan at the annual meeting for the stockholders of the Company held in 2017.

1.3Incentive Compensation Plan

The Plan is an annual compensation program for eligible Employees.  Because the Plan does not provide welfare benefits and does not provide for the deferral of compensation to termination of employment, it is established with the intent and understanding that it is not an employee benefit plan within the meaning of the Employee Retirement Income Security Act of 1974, as amended.  
SECTION 2
DEFINITIONS

The following terms shall have the definition stated, unless the context requires a different meaning:
2.1Affiliate

“Affiliate” shall have the meaning ascribed to such term in Rule 12b-2 of the General Rules and Regulations of the Exchange Act.
2.2Beneficial Owner or Beneficial Ownership

“Beneficial Owner” or “Beneficial Ownership” shall have the meaning ascribed to such term in the Rule 13d-3 of the General Rules and Regulations of the Exchange Act.

2.3Beneficiary

“Beneficiary” means the individual, trust, or other entity designated by the Participant to receive any incentive compensation payable with respect to the Participant under the Plan after the Participant’s death.  A Participant may designate or change a Beneficiary by filing a signed designation with the Committee in a form approved by the Committee.  A Participant’s will is not effective for this purpose.
If a designation has not been completed properly and filed with the Committee or is ineffective for any other reason, the Beneficiary shall be the Participant’s Surviving Spouse.  If there is no effective designation and the Participant does not have a Surviving Spouse, the remaining benefits, if any, shall be paid to the Participant’s estate.
2.4Board of Directors

“Board” or “Board of Directors” means the Board of Directors of the Company.
2.5Change in Control

“Change in Control” of the Company shall be deemed to have occurred if the event set forth in any one of the following paragraphs shall have occurred:

		
	(a)
	any Person (other than any Initial Holder or Permitted Transferee) (i) is or becomes the Beneficial Owner, directly or indirectly, of securities of the Company representing thirty percent (30%) or more of the combined voting power of the Company’s then outstanding securities, excluding any Person who becomes such a Beneficial Owner in connection with a transaction described in clause (i) of paragraph (c) below, and (ii) the combined voting power of the securities of the Company that are Beneficially Owned by such Person exceeds the combined voting power of the securities of the Company that are Beneficially Owned by all Initial Holders and Permitted Transferees at the time of such acquisition by such Person or at any time thereafter; or

		
	(b)
	the following individuals cease for any reason to constitute a majority of the number of Directors then serving: individuals who, on the date hereof, constitute the Board and any new Director (other than a Director whose initial assumption of office is in connection with an actual or threatened election contest, including but not limited to a consent solicitation, relating to the election of Directors of the Company) whose appointment or election by the Board or nomination for election by the Company’s shareholders was approved or recommended by a vote of at least two-thirds (2/3) of the Directors then still in office who either were Directors on the date hereof or whose appointment, election or nomination for election was previously so approved or recommended; or

		
	(c)
	there is consummated a merger or consolidation of the Company or any direct or indirect subsidiary of the Company with or involving any other corporation, other than (i) a merger or consolidation which would result in the voting securities of the Company outstanding immediately prior thereto continuing to represent (either by remaining outstanding or by being converted into voting securities of the surviving entity or any parent thereto), at least fifty-five percent (55%) of the combined voting power of the securities of the Company or such surviving entity or any parent thereof outstanding immediately after such merger or consolidation, or (ii) a merger or consolidation effected to implement a recapitalization of the Company (or similar transaction) in which no Person (other than an Initial Holder or Permitted Transferee) is or becomes the Beneficial 

Owner, directly or indirectly, of securities of the Company (not including in the securities Beneficially Owned by such Person any securities acquired directly from the Company or its Affiliates) representing thirty percent (30%) or more of the combined voting power of the Company’s then outstanding securities; or

		
	(d)
	the shareholders of the Company approve a plan of complete liquidation or dissolution of the Company or there is consummated an agreement for the sale or disposition by the Company of all or substantially all of the Company’s assets, other than a sale or disposition by the Company of all or substantially all of the Company’s assets to an entity, at least fifty-five percent (55%) of the combined voting power of the voting securities of which are owned by shareholders of the Company in substantially the same proportions as their ownership of the Company immediately prior to such sale.

However, in no event shall a Change in Control be deemed to have occurred, with respect to a Participant, if the Participant is part of a purchasing group which consummates the Change in Control transaction.  A Participant shall be deemed “part of a purchasing group” for purposes of the preceding sentence if the Participant is an equity participant in the purchasing company or group (except for: (i) passive ownership of less than three percent (3%) of the stock of the purchasing company; or (ii) ownership of equity participant in the purchasing company or group which is otherwise not significant, as determined prior to the Change in Control by a majority of the non-employee continuing Directors).
Notwithstanding the foregoing, a Change in Control shall not be deemed to have occurred by virtue of the consummation of any transaction or series of integrated transactions immediately following which the record holders of the common stock of the Company immediately prior to such transaction or series of transactions continue to have substantially the same proportionate ownership, directly or indirectly, in an entity which owns all or substantially all of the assets of the Company immediately following such transaction or series of transactions.
2.6Code

“Code” means the Internal Revenue Code of 1986, as amended.
2.7Committee

“Committee” means the Compensation Committee of the Board of Directors and shall be comprised entirely of Directors who are considered “outside directors” under Section 162(m) of the Code.
2.8Company

“Company” means Steelcase Inc., including all consolidated subsidiaries, unconsolidated or consolidated partnerships and joint ventures of Steelcase Inc. and in the case of determining whether a Change in Control has occurred, the Company shall mean Steelcase Inc.
2.9Covered Employee

“Covered Employee” shall have the meaning ascribed to such term in Section 162(m)(3) of the Code.
2.10Director

“Director” means any individual who is a member of the Board; provided, however, that any Director who is employed by the Company or any Affiliate shall be considered an Employee under this 

Plan and, except for purposes of the definition of “Change in Control” under this Plan, shall not be considered a Director.
2.11Employee

“Employee” means any individual in the employ of the Company.  Independent contractors, leased employees, and self-employed individuals are not included.
2.12Exchange Act

“Exchange Act” means the Securities and Exchange Act of 1934, as amended from time to time, or any successor act thereto.
2.13Fiscal Year

“Fiscal Year” means the financial reporting and taxable year of Steelcase Inc.
2.14Initial Holder

“Initial Holder” shall have the meaning set forth in the Second Restated Articles of Incorporation of the Company.
2.15Normal Retirement Date

“Normal Retirement Date” means the date the Participant attains age 65, or if earlier, the date the sum of the Participant’s age and years of continuous service equals or exceeds 80.
2.16Participant

“Participant” means an Employee designated to participate in this Plan for a Plan Year pursuant to Section 4.
2.17Performance Based Exception

“Performance Based Exception” means the performance based exception from the tax deductibility limitations in Code Section 162(m).
2.18Performance Measures

“Performance Measures” mean one or more of the following:
		
	(a)
	earnings per share;

		
	(b)
	net income (before or after taxes); 

		
	(c)
	return measures (including, but not limited to, assets, equity, sales, investment, return on invested capital (“ROIC”) or internal rate of return);

		
	(d)
	cash flow (including, but not limited to, operating cash flow, free cash flow, cash flow return on investment (discounted or otherwise), or cumulative cash flow per share);

		
	(e)
	earnings before or after taxes (including, but not limited to, earnings before all or any interest, taxes, depreciation and/or amortization (“EBIT”, “EBITA”, EBITDA”);

		
	(f)
	gross revenues or sales;

		
	(g)
	operating profit (including, but not limited to, net operating profit after taxes (“NOPAT”);

		
	(h)
	margins (including, but not limited to, gross margin, operating margin or pre-tax profit margin);

		
	(i)
	operating expenses;

		
	(j)
	operating income (“OI”)

		
	(k)
	working capital;

		
	(l)
	share price (including, but not limited to, growth measures, total shareholder return (“TSR”) and relative total shareholder return);

		
	(m)
	economic value added (“EVA”);

		
	(n)
	dividend payments;

		
	(o)
	implementation or completion of critical projects or processes;

		
	(p)
	strategic business criteria, consisting of one or more objectives based on meeting specified market share, market penetration, product launch, inventory goals, geographic business expansion, customer satisfaction, employee satisfaction, human resources management, supervision of litigation, information technology, and goals relating to acquisitions, divestitures, joint ventures and similar transactions, productivity ratios, expense targets or cost reduction goals, and budget comparisons;

		
	(q)
	personal professional objectives, including any of the foregoing performance goals, the implementation of policies and plans, the negotiation of transactions, the development of long-term business goals, management succession plans, formation of joint ventures, research or development collaborations, and the completion of other corporate transactions; and

		
	(r)
	any combination of, or a specified increase or decrease in, any of the foregoing.

2.19Permitted Transferee

“Permitted Transferee” shall have the meaning set forth in the Second Restated Articles of Incorporation of the Company and include a Permitted Trustee solely in its capacity as a trustee of a Permitted Trust.
2.20Permitted Trust

“Permitted Trust” shall have the meaning set forth in the Second Restated Articles of Incorporation of the Company.
2.21Permitted Trustee

“Permitted Trustee” shall have the meaning set forth in the Second Restated Articles of Incorporation of the Company.
2.22Person

“Person” shall have the meaning ascribed to such term in Section 3(a)(9) of the Exchange Act, as modified and used in Sections 13(d) and 14(d) thereof, including a “group” as defined in Section 13(d) thereof, except that such term shall not include (i) the Company or any of its subsidiaries, (ii) a trustee or other fiduciary holding securities under an employee benefit plan of the Company or any of its Affiliates, (iii) an underwriter temporarily holding securities pursuant to an offering of such securities, or (iv) a corporation owned, directly or indirectly, by the stockholders of the Company in substantially the same proportions as their ownership of stock of the Company.
2.23Plan Year 

“Plan Year” means the Fiscal Year of the Company as in effect as of the date hereof, or such other twelve month period as the Committee shall establish.
2.24Retirement

“Retirement” means termination of employment on or after the Participant’s Normal Retirement Date.

2.25Surviving Spouse

“Surviving Spouse” means the husband or wife of the Participant at the time of the Participant’s death who survives the Participant.  If the Participant and spouse die under circumstances that make the order of their deaths uncertain, it shall be presumed for purposes of this Plan that the Participant survived the spouse.
2.26Total Disability

“Total Disability” or “Disability” means that, by reason of any medically determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not less than twelve months, the individual is unable to engage in any substantial gainful activity or is receiving income replacement benefits under an accident and health plan covering employees of the Company for a period of not less than three months.  The determination of Total Disability shall be made by the Committee through procedures established for that purpose and on the basis of reasonable medical examinations.  The cost of any medical examination shall be an expense of administration of the Plan.
SECTION 3
ADMINISTRATION OF PLAN

3.1Administration of Plan by Committee

The Plan shall be administered by the Committee.  The Committee shall have full discretionary authority in the operation and administration of the Plan.  The Committee shall act by vote or consent of a majority of its members.  To the extent necessary or appropriate, the Committee will adopt rules, policies, and forms for the administration, interpretation, and implementation of the Plan.  The Committee may delegate administrative authority and responsibility from time to time to and among other committees approved by the Committee and individual Employees of the Company, but all actions taken pursuant to delegated authority and responsibility shall be subject to review and change by the Committee.  With respect to awards that are intended to meet the Performance Based Exception and that are made to a Participant who is expected to be a Covered Employee, such delegation shall not include any authority or responsibility which would cause the Participant’s award to fail the Performance Based Exception.  All decisions, determinations, and interpretations of the Plan by the Committee shall be final and binding on all parties.
A member of the Committee or individual or group to whom authority is delegated shall not participate in and shall not be counted as a member, individual or group with respect to any action of the Committee directly affecting only that member, individual or group. 
3.2Responsibility; Indemnification

A member of the Committee or any other individual or group to whom authority is delegated shall not be personally responsible or liable for any act or omission in connection with performance of powers or duties or the exercise of discretion or judgment in the administration and implementation of the Plan.  The Company shall hold harmless and indemnify each member of the Committee, and any other individual or group exercising delegated authority or responsibility with respect to the Plan, from any and all liabilities and costs arising from any act or omission related to the performance of duties or the exercise of discretion and judgment with respect to the Plan.

SECTION 4
ELIGIBILITY

4.1Participation

An Employee who (a) is not a Covered Employee or (b) does not directly report to the chief executive officer of the Company (the “CEO”), shall be a Participant in the Plan for a Plan Year upon designation as a Participant for that year by the CEO or the Committee.  When deemed appropriate by the CEO or the Committee, the CEO or the Committee may designate an effective date for the commencement of participation by an Employee who is not a Covered Employee or an Employee who does not directly report to the CEO that is subsequent to the first day of the Plan Year.
A Covered Employee or an Employee who directly reports to the CEO shall be a Participant in the Plan for a Plan Year upon designation as a Participant for that year by the Committee.  When deemed appropriate by the Committee, the Committee may designate an effective date for the commencement of participation by a Covered Employee or an Employee who directly reports to the CEO that is subsequent to the first day of the Plan Year.
Designated Participants shall be notified in writing and provided a written summary and explanation of the Plan.  Each award under the Plan granted to a Participant who is expected to be a Covered Employee shall comply with the Performance Based Exception. 
4.2Continuing Participation

Designation as a Participant for a Plan Year will continue in effect for each succeeding Plan Year until participation is terminated by the CEO or the Committee.  The CEO or the Committee may terminate participation by an Employee at any time with or without cause.
SECTION 5
MEASUREMENT OF COMPANY PERFORMANCE

5.1Performance

For purposes of the Plan, financial performance of the Company or any subdivision of the Company shall be measured by one or more Performance Measures.  In general, the Plan shall be administered so that the incentive compensation provided to a Participant under the Plan for each Plan Year is based on absolute performance with respect to the Performance Measures, improved performance relative to prior performance with respect to the Performance Measures or a combination of these criteria.
5.2Determination of Performance

The Performance Measures shall be determined for each Plan Year by the Committee.  The Performance Measures generally shall be determined by application of accounting principles consistently applied from year to year.  Nevertheless, the Committee shall have full authority and discretion to modify the accounting principles and components applied in the determination of the Performance Measures from time to time as the Committee deems necessary or appropriate.  
For most Participants, the Performance Measures and the performance of the Performance Measures shall be determined with respect to the Company’s Performance Measures and the performance of the Company’s Performance Measures.  Nevertheless, the Committee may determine that the Performance Measures and the performance of the Performance Measures applicable to one or more Participants for a Plan Year shall be determined with respect to a business unit comprising less than 

all of Steelcase Inc., or may be based upon a weighted average of the separate Performance Measures or performance of the Performance Measures of more than one business unit chosen by the Committee from among Steelcase Inc. and subsidiaries, divisions, and other subdivisions of Steelcase Inc.  If weighted averaging is applied, the Committee will determine the weighting percentages applicable for each relevant classification of Participants for the Plan Year, and the percentages will be published at the time of publication of the performance targets and the target incentive percentages of the Performance Measures.
5.3Performance Measures and/or Growth Target

The Performance Measures and/or the growth performance targets of the Performance Measures for each Plan Year shall be determined by the Committee and published to Participants.  Notwithstanding the preceding sentence, with respect to awards designed to qualify for the Performance Based Exception, the Performance Measures and/or the growth performance targets of the Performance Measures shall be established at a time (a) prior to ninety (90) days after the commencement of the Plan Year and (b) when the achievement of the performance targets are substantially uncertain.
5.4Leverage Factor

Leverage factors also shall be determined by the Committee and announced to Participants for each Plan Year.  Notwithstanding the preceding sentence, with respect to awards designed to qualify for the Performance Based Exception, the leverage factors shall be established at a time (a) prior to ninety (90) days after the commencement of the Plan Year and (b) when the achievement of the performance targets are substantially uncertain.  The leverage factors are (i) the amount of the performance above or below growth performance targets with respect to the Performance Measures for the Plan Year that will cause each Participant’s incentive compensation for the Plan Year to be double the Participant’s target incentive compensation for the Plan Year, if positive, or to be zero for the Plan Year, if negative and (ii) the absolute leverage factor.  The leverage factors for a Plan Year may be the same or different.
5.5Adjustments

Adjustments to the Performance Measures and the Performance Measure targets may be made when deemed appropriate by the Committee pursuant to Section 9; provided, however, with respect to awards designed to qualify for Performance Based Exception, the Performance Measures and the Performance Measure targets may not be adjusted after the Committee has approved them for a Plan Year in a manner that would cause an increase in the amount of resulting incentive compensation.  Nevertheless, to the extent permitted under Code Section 162(m), the Committee shall make appropriate adjustments to the Performance Measures and the Performance Measure targets to reflect the impact of the following unusual or infrequently occurring items not reflected in such goals: (a) any profit or loss attributable to acquisitions or dispositions of stock or assets, (b) any changes in accounting standards that may be required or permitted by the Financial Accounting Standards Board or adopted by the Company after the goal is established, (c) all items of gain, loss or expense for the year related to restructuring charges for the Company, (d) all items of gain, loss or expense for the year determined to be unusual in nature or infrequent in occurrence or related to the disposal of a segment of a business, (e) all items of gain, loss or expense for the year related to discontinued operations that do not qualify as a segment of a business as defined in APB Opinion No. 30 and S.F.AS No. 144, and (f) such other items as may be prescribed by Section 162(m) of the Code and the Treasury Regulations thereunder as may be in effect from time to time, and any amendments, revisions or successor provisions and any changes thereto.

SECTION 6
INCENTIVE COMPENSATION TARGETS

6.1Target Incentive Compensation

The target annual compensation for each Participant for each Plan Year shall be an amount that is a percentage of the Participant’s base pay for the Plan Year.
6.2Annual Percentages

Annual target incentive compensation percentages shall be determined for each Participant for each Plan Year.  The annual target incentive compensation percentages shall be determined by the Committee and published to Participants for the Plan Year.
6.3Maximum Award

The maximum amount that may be paid to any Employee as annual incentive compensation with respect to any Plan Year shall be $4 million.
SECTION 7
DETERMINATION AND PAYMENT OF INCENTIVE AMOUNTS

7.1Timing of Determination

The Performance Measures and the performance of the Performance Measures, including any necessary or appropriate adjustments required or permitted hereunder, shall be determined as soon as administratively feasible following the availability of final financial results for the Plan Year.
The Committee shall certify, in writing, the attainment of year end results for the Performance Measures and the associated bonus multiple with respect to any award designed to qualify for the Performance Based Exception.
7.2Determination of Incentive Compensation

Under rules established by the Committee, the incentive compensation for each Participant for each Plan Year shall be calculated by the following steps:
(a)     Bonus Multiple.  The bonus multiple shall be calculated based on (i) the actual level of performance of the Performance Measures and (ii) growth of the Performance Measures for a Plan Year.  The Committee shall determine the relative weight of each component to derive the bonus multiple.

(b)    Incentive Compensation.  Annual incentive compensation for each Participant for the Plan Year shall be the result obtained by multiplying the Participant’s individual target annual incentive percentage for the Plan Year by the applicable bonus multiple for the Plan Year and then multiplying the resulting percentage by the Participant’s base pay for the Plan Year to determine the dollar amount of the Participant’s incentive compensation.  If a Participant’s base pay changes during a Plan Year, proportionate annual incentive compensation shall be calculated, under the rules established by the Committee, for each period of the Plan Year that each level of base pay was in effect.  The proportionate incentive compensation for each level of base pay shall be calculated by annualizing that level of base pay, multiplying by the applicable annual target incentive percentage for that level of base pay and the bonus multiple, and 

then multiplying the resulting amount by a fraction, the numerator of which is the number of days during the Plan Year that the level of base pay was in effect and the denominator of which is the number of days in the Plan Year.

(c)    Maximum.  Notwithstanding the foregoing and subject to Section 6.3, the Committee may determine the maximum amount of annual incentive compensation for each Participant in a Plan Year.

7.3Payment of Annual Incentive Amount

The dollar amount of the annual incentive compensation for a Plan Year shall be paid to the Participant as soon as feasible following the completion of the incentive compensation calculations for the Plan Year; provided, however, that no amount shall be paid with respect to any award designed to qualify for the Performance Based Exception until the Committee has certified the Performance Measures and the attainment of the performance targets of the Performance Measures with respect to such award in accordance with Section 7.1; provided, further, that payment shall be made no later than 2 1/2 months following the end of the calendar year in which such Plan Year ends.
7.4Partial Year Participation, Employment Changes and Forfeitures

(a)    Partial Year Participation.  If an Employee is designated to become a Participant in a Plan Year as of a date other than the first day of the Plan Year, the Participant’s incentive award compensation for the Plan Year shall be determined, under rules established and maintained by the Committee for this purpose from time to time, on the basis of the Participant’s time of participation during the Plan Year.

(b)    Employment Changes.  Target incentive percentages and incentive awards for a Participant for a Plan Year will be prorated under rules established and maintained by the Committee for this purpose from time to time, in the event of any change in compensation or employment status or location, or any other change that would affect the determination for the Plan Year, in proportion to the duration of each applicable factor during the Plan Year. 
 
(c)    Retirement, Death or Disability.  If a Participant’s employment terminates during a Plan Year by reason of Retirement, death or Total Disability, the Participant’s incentive compensation dollar amount for the Plan Year, if any, shall be prorated, under rules established and maintained by the Committee for such purpose, based on the Participant’s time of active employment as a Participant during the Plan Year.  The annual compensation payment shall be paid to the Participant or the Participant’s beneficiary at the time the annual incentive compensation payments are made under the Plan.  

(d)    Other Termination of Employment.  Except as otherwise provided in this subsection (d) or pursuant to subsection (e), upon termination of a Participant’s employment during a Plan Year for any reason other than Retirement, death, or Total Disability, the Participant shall not be entitled to the payment of incentive compensation for the Plan Year.  Notwithstanding the preceding sentence, the Committee shall have full discretion to determine that payment of a prorated annual incentive compensation award may be made when termination of the Participant’s employment results from job elimination, reduction in work force or other similar company initiative, or is encouraged or induced by incentives offered by the Company; provided, that such actions would not cause any payment to result in deferred compensation that is subject to the additional tax under Section 409A of the Code.

(e)    Competition.  A Participant shall not be entitled to the payment of incentive compensation for the Plan Year in the event the Participant directly or indirectly engages in Competition with Steelcase Inc.  Competition means directly or indirectly engaging in competition with the Company or any subdivision, subsidiary, or affiliate of the Company (collectively, the “Company Group”) at any time during employment with the Company Group or during the one (1) year period following termination of employment with the Company Group, without prior approval of the Committee.  A Plan Participant engages in competition if that person participates directly or indirectly in the manufacture, design or distribution of any products of the same type as those of the Company Group, including, but not limited to, office furniture, office systems, architectural products, or technology products and offerings, or the providing of any related services or offerings, for or on behalf of any person or entity other than the Company and its authorized dealers, at any location within or without the United States of America.  It is intended that this definition shall be enforced to the fullest extent permitted by law.  If any part of this definition shall be construed to be invalid or unenforceable, in whole or in part, then such definition shall be construed in a manner so as to permit its enforceability to the fullest extent permitted by law.

(f)    Committee Discretion.  Pursuant to the powers conferred in Section 9, the Committee may make other rules and exceptions applicable to participation and employment changes.

7.5Reports

From time to time during each Plan Year and as of the end of each Plan Year, the Committee shall provide to each Participant information concerning current and cumulative performance of the Performance Measures.
SECTION 8
CHANGE IN CONTROL

Upon a Change in Control, the Participant’s incentive compensation dollar amount for the Plan Year, if any, shall be based on the greater of (a) the amount earned as determined using the applicable performance of the Performance Measure achieved through the date of the Change in Control, as determined by the Committee in its sole discretion or (b) the amount earned as determined using the target level of performance the Performance Measure, and in either case, shall be prorated based on the Participant’s time of active employment as a Participant during the Plan Year through the date of the Change in Control.  The prorated bonus shall be paid as a single lump sum payment to the Participant as soon as reasonably practicable following the date of the Change in Control, but in no event later than 30 days following the date of the Change in Control.
Payments made under this Section 8 shall be made only to the extent that actions taken under this Section 8 would not cause any payment to result in deferred compensation that is subject to the additional tax under Section 409A of the Code.
SECTION 9
COMMITTEE DISCRETION

The Committee shall exercise all of its power and duties as the Committee deems appropriate in its sole and absolute discretion.  All decisions of the Committee shall be final and binding on all Participants and their respective heirs and representatives.  In the event it is determined, in the judgment and discretion of the Committee, that any factor applicable in the ultimate determination of incentive compensation under the Plan for a Plan Year is not appropriate with respect to one or more Participants 

due to unusual events, unforeseen circumstances, or other factors deemed material and relevant, the applicable factor or the amount of the resulting incentive compensation may be adjusted or modified in any manner deemed appropriate by the Committee; provided, however, that with respect to awards designed to qualify for the Performance Based Exception, no applicable factor may be adjusted in a manner that would cause an increase in the amount of resulting incentive compensation and the resulting incentive compensation may not be increased.
SECTION 10
AMENDMENT AND TERMINATION

10.1Amendment

The Plan may be amended in any manner at any time by action of the Board of Directors or the Committee.
10.2Termination

The Plan may be suspended at any time by action of the Committee, pending the next meeting of the Board of Directors of Steelcase Inc.  Any suspension may be approved and ratified and the Plan may be terminated at any time by action of the Board of Directors.  

SECTION 11
GENERAL PROVISIONS

11.1Benefits Not Guaranteed

Neither the establishment and maintenance of the Plan nor participation in the Plan shall provide any guarantee or other assurance that incentive compensation will be payable under the Plan.  The success of Steelcase Inc. and its subdivisions and affiliates, as determined hereunder, and adjusted as provided herein, and application of the administrative rules and determinations by the Committee shall determine the extent to which Participants are entitled to receive incentive compensation payments and credits hereunder.
11.2Clawback

If the Company’s financial results are materially restated, the Committee may review the circumstances surrounding the restatement and determine whether and which Participants will be required to forfeit the right to receive any future payments under Section 7 of the Plan and/or repay any prior payments determined by the Committee to have been inappropriately received by the Participant.  If the Company’s financial results are restated due to fraud, any Participant who the Committee determines participated in or is responsible for the fraud causing the need for the restatement forfeits the right to receive any future payments under Section 7 of the Plan and must repay any amounts paid in excess of the amounts that would have been paid based on the restated financial results.  Any repayments required under this Section 11.2 must be made by the Participant within ten (10) days following written demand from the Company.  This Section 11.2 applies only to Participants in the Plan who also participate in the Steelcase Inc. Executive Severance Plan.
11.3No Right to Participate

Nothing in this Plan shall be deemed or interpreted to provide a Participant or any non-participating Employee with any contractual right to participate in or receive benefits of the Plan.  No 

designation of an Employee as a Participant for all or any part of a Plan Year shall create a right to incentive compensation or other benefits of the Plan for any other Plan Year.
11.4No Employment Right

Participation in this Plan shall not be construed as constituting a commitment, guarantee, agreement, or understanding of any kind that the Company or any subdivision of the Company will continue to employ an individual, and this Plan shall not be construed or applied as any type of employment contract or obligation.  Nothing herein shall abridge or diminish the rights of the Company or the employing subdivision of the Company to determine the terms and conditions of employment of any Participant or other employee or to terminate the employment of any Participant or other Employee with or without cause at any time.
11.5No Assignment or Transfer

Neither a participant nor any beneficiary or other representative of a Participant shall have any right to assign, transfer, attach, or hypothecate any incentive compensation amount or credit, potential payment, or right to future payments of any incentive compensation amount or credit, or any other benefit provided under this Plan.  Payment of any amount due or to become due under this Plan shall not be subject to the claims of creditors of the Participant or to execution by attachment or garnishment or any other legal or equitable proceeding or process.
11.6Withholding and Payroll Taxes

The Company shall deduct from any payment made under this Plan all amounts required by federal, state, and local tax laws to be withheld and shall subject any payments made under the Plan to all applicable payroll taxes and assessments.
11.7Incompetent Payee

If the Committee determined that a person entitled to a payment hereunder is incompetent, it may cause benefits to be paid to another person for the use or benefit of the Participant or the Participant’s beneficiary at the time or times otherwise payable hereunder, in total discharge of the Plan’s obligations to the Participant or beneficiary.
11.8Section 409A

The intent of the parties is that payments under this Plan comply with Section 409A of the Code, to the extent subject thereto, and accordingly, to the maximum extent permitted, this Plan shall be interpreted and administered to be in compliance therewith.  Notwithstanding anything contained herein to the contrary, a Participant shall not be considered to have terminated employment with the Company for purposes of this Plan unless the Participant would be considered to have incurred a “separation from service” from the Company within the meaning of Section 409A of the Code.  Each amount to be paid under this Plan shall be construed as a separate identified payment for purposes of Section 409A of the Code, and any payments described in this Plan that are due within the “short term deferral period” as defined in Section 409A of the Code shall not be treated as deferred compensation unless applicable law requires otherwise.  Without limiting the foregoing and notwithstanding anything contained herein to the contrary, to the extent required in order to avoid accelerated taxation and/or tax penalties under Section 409A of the Code, amounts that would otherwise be payable pursuant to this Plan during the six-month period immediately following a Participant’s separation from service shall instead be paid on the first business day after the date that is six months following the Participant’s separation from service (or death, if earlier).  The Plan may be amended in any respect deemed by the Board or the Committee to be necessary in order to preserve compliance with Section 409A of the Code.

11.9Governing Law

The provisions of the Plan shall be construed and governed under the laws of the State of Michigan.
11.10Construction

The singular includes the plural, and the plural includes the singular, and terms connoting gender include both the masculine and feminine, unless the context clearly indicates the contrary.  Capitalized terms, except those at the beginning of a sentence or part of a heading, have the meaning defined in the Plan.
SECTION 12
EXECUTION

IN WITNESS WHEREOF, Steelcase Inc. has caused this Plan, captioned “Steelcase Inc. Management Incentive Plan,” as amended and restated effective as of February 25, 2017, to be executed by its duly authorized officer this 2nd day of May, 2017.
STEELCASE INC.

By_/s/ Lizbeth S. O'Shaughnessy      

Its: Senior Vice President, Chief Administrative Officer, General Counsel & SecretaryExhibit 10.29

 

CHAIRMAN SERVICES AGREEMENT

 

THIS CHAIRMAN SERVICES AGREEMENT (this “Agreement”)
is made as of July 14, 2017, by and between Robin Smith MD MBA ("Advisor") and MYnd Analytics, Inc. with addresses at
26522 La Alameda, Suite 290, Mission Viejo, CA 92691 (the "Company"), and shall become effective on the date the
Company's securities become initially listed on The Nasdaq Capital Market (the “Effective Date”). When referred
to collectively, the Company and the Consultant shall be referred to as the “Parties”.

 

Recitals

 

WHEREAS, on the terms and
subject to the conditions contained in this Agreement, the Company desires to obtain certain management, chairman and other advisory
services from the Advisor, and the Advisor has agreed to perform such services; and

 

WHEREAS, this Agreement
has been approved by the Company’s Board of Directors (the "Board").

 

NOW, THEREFORE, in consideration
of the mutual covenants contained herein and other good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the Parties hereto agree as follows:

 

1. Chairman of the Board Services.

 

1.1 Board of Directors Supervision.
The activities of the Advisor (excluding those as Board member and Chairman of the Board) to be performed under this Agreement
shall be subject to the supervision of the Board and subject to reasonable policies not inconsistent with the terms of this Agreement
adopted by the Board and in effect from time-to-time. Where not required by applicable law or regulation, the Advisor shall not
require the prior approval of the Board to perform her duties under this Agreement. Notwithstanding the foregoing, the Advisor
shall not have the authority to bind the Company, and nothing contained herein shall be construed to create an agency relationship
between the Company and the Advisor.

 

1.2 Services.

 

1.2.1 Scope. Subject to
any limitations imposed by applicable law or regulation, the Advisor shall continue to be Chairman of the Board and render or cause
to be rendered at times advisory and management services to the Company, which services may include providing advice and assistance
concerning: strategic vision and planning; identification of growth and expansion opportunities; financial planning; and corporate
partnering and business development (collectively, the “Services”).

 

1.2.2 Board and Chairman
Services. The Company hereby requests and Advisor hereby agrees to serve as a strategic Advisor and Chairman of the Board of
the Company and serve as non-executive Chairman. In order to enable Advisor to continue to be elected as a member of the Company’s
Board, and to be selected as Chairman of the Board, throughout the Term (as defined herein in Section 2), the Company shall
nominate Advisor in such capacity at every stockholders meeting of the Company during the Term.

 

1.3 Non-exclusivity.
The Parties agree that Advisor will be performing the Services to the Company on a non-exclusive basis. The Advisor shall devote
such time and efforts to the performance of Services contemplated hereby as the Advisor deems reasonably necessary or appropriate;
provided, however, that while no minimum number of hours is required to be devoted by the Advisor on a weekly, monthly, annual
or other basis, the Advisor does agree that she will devote substantial time and effort toward the success of the Company. The
Company acknowledges and agrees that the Services are not exclusive to the Company and that the Advisor has and will continue to
have other companies, clients, business, and foundations that Advisor works with and may become employed with. The Company acknowledges
that the Advisor may render similar Services to other persons and entities, subject only to Section 5 below and corporate policies
(from time to time enacted) relating to conflict of interests and related parties transactions covering activities of Board members.

 

     

     

    

 

2. Term.

 

2.1 Services. The Advisor shall
provide the Services set forth in Section 1 above from the Effective Date until the earlier of (a) termination of this Agreement
by mutual agreement of the Advisor and the Company and (b) the eighteen (18) month anniversary of the Effective Date (the "Initial
Period"); provided that this Agreement shall be automatically extended for additional one year periods beyond
the Initial Period unless the Advisor or the Company provides written notice of its desire not to automatically extend the term
of this Agreement to the other Party hereto at least ninety (90) days prior to the end of the then current term (such period, the
“Term”).

 

2.2 Termination. No
termination of this Agreement, whether pursuant to this Section 2 or otherwise, will affect the Company’s duty to
pay any Annual Fees (as defined herein in Section 3) accrued, or to reimburse any cost or expense incurred pursuant to Section
3.3 hereof, prior to the effective date of such termination.  Upon termination of this Agreement, the Advisor’s
right to receive any further fee or reimbursement for costs and expenses that have not accrued or been incurred to the date of
termination shall cease and terminate.  Additionally, the obligations of the Company under Section 3.3 (Expenses),
Section 7 (Indemnification), the provisions of Section 1.2 above (whether in respect of or relating to Services rendered
prior to termination of this Agreement or in respect of or relating to any Services provided after termination of this Agreement)
and the provisions of Section 14 (Governing Law) will also survive any termination of this Agreement to the maximum extent
permitted under applicable law.  In the event of an earlier termination of this Agreement by mutual agreement, any unvested
Restricted Stock or stock options granted to Advisor, will automatically vest fully as of the date of termination and, with respect
to stock options, the Advisor will have the right to exercise such options and purchase the underlying shares for the remaining
term of any such options.

 

2.2 Support
Staff and Facilities. The Company shall furnish Advisor with a New York City Office to work and support staff, office, telephone,
and other facilities and equipment necessary to the performance of the Services, subject to the ordinary budget process for the
Company.

 

3. Compensation.

 

3.1 Annual
Fee. In consideration of the management, consulting and financial services to be rendered by Advisor, the Company will pay
to the Advisor an annual base fee in cash in the aggregate amount equal to $300,000 (the “Annual Fee”), payable
in equal monthly installments. Notwithstanding anything to the contrary in the foregoing, the Advisor shall be entitled to be paid
the full amount of the $300,000 Annual Fee for the 2017 calendar year. In addition, the Advisor is eligible to receive additional
cash bonus awards as determined by the compensation committee of the Board. 

 

3.2 Offset;
Withholding; Taxes. The Company shall pay the Annual Fee without offset, deduction or withholding of any kind or for
any purpose and agrees to pay the associated taxes, federal and state, for the awards of Restricted Shares (as hereinafter defined)
issued to the Advisor. The Advisor shall pay any federal, state and local taxes payable by it with respect to the Advisor’s
cash retainer fee.

 

3.3 The Advisor’s
Expenses. The Company will reimburse the Advisor for travel expenses incurred by attending meetings for and with the
Company, producing documented presentations and materials and any such other expenses as the Company shall first expressly agree
to in writing. The Company shall reimburse the Advisor, if not charged on a corporate card, for all costs incurred by Advisor for
documented Company expenses, within fifteen (15) days of incurring such expenses.

 

     

     

    

  

3.4 In addition to the Annual
Fee: (a) on the Effective Date, Advisor shall receive a one-time immediate grant of 25,000 Restricted Shares (the “Initial
Restricted Stock Award”) under the Company's 2012 Omnibus Incentive Compensation Plan (the "Plan");
(b) on the Effective Date, options to purchase 75,000 shares of common stock under the Plan (subject to stockholder approval at
the Company's 2017 annual meeting of stockholders); and (c) on the date of the Company’s 2017 annual meeting of stockholders,
if and only if proposed amendments to the Plan are approved (including an increase to the per person annual award limit therein
to at least 150,000 shares), the Company shall grant the Advisor an additional award of options to purchase 50,000 shares of common
stock (the "Option Grant Subject to Increase"). In addition, at each annual meeting of stockholders of the Company
thereafter beginning in 2018 during the Term of this Agreement, the Advisor will receive a grant of 25,000 shares of restricted
stock under the Plan (the "Annual Restricted Stock Award", and together with the Initial Restricted Stock Award,
the "Restricted Shares") and options to purchase 75,000 shares of common stock under the Plan. All Restricted
Shares shall immediately vest upon award, and all options granted under this Agreement, other than the Option Grant Subject to
Increase, shall vest 1/3 on the date of grant, 1/3 on the six month anniversary of the date of grant and 1/3 on the twelve month
anniversary of the date of grant. The Option Grant Subject to Increase shall vest on December 1, 2018.

 

		4.	[Intentionally Omitted].

  

5.  Non-Disclosure.

 

5.1 The Advisor understands and
agrees that the Confidential Information and Trade Secrets constitute valuable assets of the Company and may not be converted to
its own use. The Advisor hereby agrees that throughout the term of this Agreement and at all times after, for so long as the information
at issue remains either Confidential Information or a Trade Secret, the Advisor will not, directly or indirectly, reveal, divulge,
or disclose to any person or entity not expressly authorized by the Company any Confidential Information or Trade Secrets and will
not, directly or indirectly, use or make use of any Confidential Information or Trade Secrets in connection with any business activity
other than that of the Company.

 

Anything herein
to the contrary notwithstanding, the Advisor shall not be restricted from disclosing or using Confidential Information or Trade
Secrets that are required to be disclosed by law, court order or other legal process; provided, however, that in the event disclosure
is required by law, the Advisor shall provide the Company with prompt written notice of such requirement in time to permit the
Company to seek an appropriate protective order or other similar protection prior to any such disclosure by the Advisor.

 

The parties acknowledge
and agree that this Agreement is not intended to, and will not, alter or diminish either the Company’s rights or the Advisor’s
obligations under any state or federal statutory or common law regarding confidential information, trade secrets and unfair trade
practices and all potential remedies under such laws remain available.

 

For purposes
of this Agreement, “Confidential Information” means all data and information relating to the business of the
Company that is disclosed to the Advisor or of which the Advisor becomes aware as a consequence of his employment and that has
value to the Company and is not generally known to those not employed or otherwise engaged by the Company. “Confidential
Information” shall include, but is not limited to, financial plans and data concerning Company; management planning information;
Company’s business plans or strategies (including, without limitation, any merger or acquisition plans); sources of supply;
“know how;” Company’s operational methods; market studies; marketing plans or strategies; product development
techniques or plans; client and prospective client lists; details of client, supplier and vendor contracts; current and anticipated
client requirements; past, current and planned research and development; business acquisition plans; employee compensation and
other personnel information; and new personnel acquisition plans. “Confidential Information” shall not include data
or information (a) which has been voluntarily disclosed to the public by Company, except where such public disclosure was made
without authorization from the Company; (b) which has been independently developed and disclosed by Persons other than the Company
or its principals or representatives; or (c) which has otherwise entered the public domain through lawful means. This definition
shall not limit any definition of “confidential information” or any equivalent term under applicable state or federal
law.

 

For purposes
of this Agreement, “Trade Secret” means information, without regard to form, relating to the Company, its activities,
businesses or clients, including, but not limited to, technical or nontechnical data, a formula, a pattern, a compilation, a program,
a device, a method, a technique, a drawing, a process, financial data, financial plans, product plans, or a list of actual or potential
clients or suppliers, which is not commonly known by or available to the public via lawful means and which: (A) derives economic
value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons
who can obtain economic value from its disclosure or use; and (B) is the subject of efforts that are reasonable under the circumstances
to maintain its secrecy. Trade Secret shall include, but not be limited to, client lists, client billing and pricing
information, technical information regarding the Company’s intellectual property, product development information, patent
information and all other information permitted to be covered under the Uniform Trade Secrets Act. This definition shall not limit
any definition of “trade secret” or any equivalent term under applicable state or federal law.

 

     

     

    

  

5.2 The Advisor agrees that it
will not retain or destroy, and will immediately return to the Company on or prior to the end of the Term, or at any other time
the Company requests such return, any and all property of the Company that is in its possession or subject to its control, including,
but not limited to, keys, credit and identification cards, equipment, client files and information, and all Confidential Information
and Trade Secrets. The Advisor will not make, distribute or retain copies of any such information or property. The Advisor agrees
that it will reimburse the Company for all of its costs, including reasonable attorneys’ fees, of recovering the above materials
and otherwise enforcing compliance with this provision if the Advisor does not return the materials to the Company on or prior
to the end of the Term or at any other time the materials are requested by Company, or if the Advisor otherwise fails to comply
with this provision.

 

5.3 The Advisor acknowledges
and agrees that the services to the Company as non-employee Chairman and Advisor are special, unique and extraordinary and that
in the course of performing such services the Advisor will be provided with and have access to and knowledge of Confidential Information
and Trade Secrets that would be extremely valuable to competitors of the Company. The Advisor further acknowledges and agrees that,
due to the unique nature of the Company’s business, the loss of any of its clients or the improper use of its Confidential
and Proprietary Information could create significant instability and cause substantial and irreparable damage to the Company and
therefore the Company has a strong legitimate business interest in protecting the continuity of its business interests and the
restrictions herein agreed to by the Advisor narrowly and fairly serves such an important and critical business interest of the
Company.

 

5.4 Each of the rights and remedies
enumerated in Section 5.5 shall be independent of the others and shall be in addition to and not in lieu of any other rights and
remedies available to the Company at law or in equity. If any of the covenants contained in this Section 5, or any part of any
of them, is hereafter construed or adjudicated to be invalid or unenforceable, the same shall not affect the remainder of the covenant
or covenants or rights or remedies which shall be given full effect without regard to the invalid portions. If any of the covenants
contained in this Section 5 is held to be invalid or unenforceable because of the duration of such provision or the area covered
thereby, the parties agree that the court or arbitrator making such determination shall have the power to reduce the duration and/or
area of such provision and in its reduced form such provision shall then be enforceable. No such holding of invalidity or unenforceability
in one jurisdiction shall bar or in any way affect the Company’s right to the relief provided in this Section 5 or otherwise
in the courts of any other state or jurisdiction within the geographical scope of such covenants as to breaches of such covenants
in such other respective states or jurisdictions, such covenants being, for this purpose, severable into diverse and independent
covenants.

 

5.5 The provisions of this Section 5 shall
survive any termination of this Agreement.

 

6. Decisions and Authority of the Advisor.

 

6.1 No Liability. In no
event will the Advisor or be liable to the Company for any indirect, special, incidental or consequential damages relating to services
performed hereunder, including, without limitation, lost profits or savings, whether or not such damages are foreseeable, or for
any third party claims (whether based in contract, tort or otherwise), relating to the Services to be provided by the Advisor hereunder.
The Company reserves the right to make all decisions with regard to any matter upon which the Advisor has rendered advice and consultation,
and there shall be no liability of the Advisor for any such advice accepted by the Company pursuant to the provisions of this Agreement.
The Advisor will not be liable for any mistakes of fact, errors of judgment or losses sustained by the Company or for any acts
or omissions of any kind (including acts or omissions of the Advisor), except to the extent caused by intentional misconduct of
the Advisor as finally determined by a court of competent jurisdiction. In such case, the Advisor’s liability relating to
the services provided hereunder, shall be limited to direct damages not to exceed the total fees paid to Advisor for the Services
provided to the Company through the date of any claim.

 

     

     

    

  

7. Indemnification.

 

7.1 Indemnification. The
Company shall (i) indemnify the Advisor and its respective Affiliates, directors, officers, employees and agents (collectively,
the "Indemnified Party"), to the fullest extent permitted by law, from and against any and all actions, causes
of action, suits, claims, liabilities, losses, damages and costs and expenses in connection therewith, including without limitation
reasonable attorneys’ fees and expenses (“Indemnified Liabilities”) to which the Indemnified Party may
become subject, directly or indirectly caused by, related to or arising out of the Services or any other advice or Services contemplated
by this Agreement or the engagement of the Advisor pursuant to, and the performance by such Advisor of the Services contemplated
by, this Agreement, and (ii) promptly reimburse the Indemnified Party for Indemnified Liabilities as incurred, in connection with
the investigation of, preparation for or defense of any pending or threatened claim or any action or proceeding arising therefrom,
whether or not such Indemnified Party is a party and whether or not such claim, action or proceeding is initiated or brought by
or on behalf of the Company or Advisor and whether or not resulting in any liability. If and to the extent that the foregoing undertaking
may be unenforceable for any reason, the Company hereby agrees to make the maximum contribution to the payment and satisfaction
of each of the Indemnified Liabilities that is permissible under applicable law.

 

7.2 Limitations on Indemnity;
Restrictions on Liability. The Company shall not be liable under the indemnification contained in Section 7.1 hereof with respect
to the Indemnified Party to the extent that such Indemnified Liabilities are found in a final non-appealable judgment by a court
of competent jurisdiction to have resulted directly from the Indemnified Party’s willful misconduct. The Company further
agrees that no Indemnified Party shall have any liability (whether direct or indirect, in contract, tort or otherwise) to the Company,
holders of its securities or its creditors related to or arising out of the engagement of the Advisor pursuant to, or the performance
by the Advisor of the Services contemplated by, this Agreement.

 

8. Notices. All notices, demands,
or other communications to be given or delivered under or by reason of the provisions of this Agreement shall be in writing and
shall be deemed to have been given or made when (i) delivered personally to the recipient, (ii) telecopied to the recipient
(with a hard copy sent to the recipient by reputable overnight courier service (charges prepaid)) if telecopied before 5:00 p.m.
Eastern Standard Time on a business day, and otherwise on the next business day, (iii) one (1) business day after being sent
to the recipient by reputable overnight courier service (charges prepaid) or (iv) received via electronic mail by the recipient
if received via electronic mail before 5:00 p.m. Eastern Standard Time on a business day, and otherwise on the next business day
after such receipt. Such notices, demands and other communications shall be sent to the address for such recipient indicated below
or to such other address or to the attention of such other person as the recipient party has specified by prior written notice
to the sending party.

 

	Notices to the Advisor:	Notices to the Company:
	Robin Smith	George Carpenter
	420 Lexington Avenue, suite 350	Mynd Analytics 
	New York, NY 10021	26522 La Alameda, Suite 290 
	robin@robinlsmith.com	Mission Viejo, CA 92691
	 	GCarpenter@myndanalytics.com

 

9. Severability. If any term, provision,
covenant or restriction of this Agreement is held by a court of competent jurisdiction to be invalid, illegal, void or unenforceable,
the remainder of the terms, provisions, covenants and restrictions set forth herein shall remain in full force and effect and shall
in no way be affected, impaired or invalidated, and the Parties hereto shall use their best efforts to find and employ an alternative
means to achieve the same or substantially the same result as that contemplated by such term, provision, covenant or restriction.
It is hereby stipulated and declared to be the intention of the Parties that they would have executed the remaining terms, provisions,
covenants and restrictions without including any such terms, provisions, covenants and restrictions which may be hereafter declared
invalid, illegal, void or unenforceable.

 

10. Entire Agreement. This Agreement
contains the entire understanding of the Parties with respect to the subject matter hereof and supersedes any prior communication
or agreement with respect thereto.

 

     

     

    

  

11. Counterparts. This Agreement
may be executed in multiple counterparts, and any Party may execute any such counterpart, each of which when executed and delivered
will thereby be deemed to be an original and all of which counterparts taken together will constitute one and the same instrument.
The delivery of this Agreement may be effected by means of an exchange of facsimile or portable document format (.pdf) signatures.

 

12. Amendments and Waiver. No amendment
or waiver of any term, provision or condition of this Agreement will be effective, unless in writing and executed by both the Company
and the Advisor. No waiver on any one occasion will extend to, effect or be construed as a waiver of any right or remedy on any
future occasion. No course of dealing of any person nor any delay or omission in exercising any right or remedy will constitute
an amendment of this Agreement or a waiver of any right or remedy of any Party hereto.

 

13. Successors and Assigns. All
covenants and agreements contained in this Agreement by or on behalf of any of the Parties hereto will bind and inure to the benefit
of the respective successors and assigns of the Parties hereto whether so expressed or not. Neither the Company nor the Advisor
may assign its rights or delegate its obligations hereunder without the prior written consent of the other Party, which consent
shall not be unreasonably withheld; provided, that the Advisor may assign this Agreement to any of its Affiliates.

 

14. Governing Law. This Agreement
shall be governed by and construed in accordance with the substantive laws of the state of Delaware, without giving effect to any
choice of law or conflict of law provision or rule that would cause the application of the laws of any jurisdiction other than
the state of Delaware.

 

15. Waiver of Jury Trial. To the
extent not prohibited by applicable law which cannot be waived, each of the Parties hereto hereby waives, and covenants that it
will not assert (whether as plaintiff, defendant or otherwise), any right to trial by jury in any forum in respect of any issue,
claim, demand, cause of action, action, suit or proceeding arising out of or based upon this Agreement or the subject matter hereof,
in each case whether now existing or hereafter arising and whether in contract or tort or otherwise. Any of the Parties hereto
may file an original counterpart or a copy of this Agreement with any court as written evidence of the consent of each of the Parties
hereto to the waiver of its right to trial by jury.

 

16. No Strict Construction. The
Parties hereto have participated jointly in the negotiation and drafting of this Agreement. In the event an ambiguity or question
of intent or interpretation arises, this Agreement will be construed as if drafted jointly by the Parties hereto, and no presumption
or burden of proof will arise favoring or disfavoring any Party by virtue of the authorship of any of the provisions of this Agreement.

 

17. Headings; Interpretation. The
headings in this Agreement are for convenience and reference only and shall not limit or otherwise affect the meaning hereof. The
use of the word “including” in this Agreement will be by way of example rather than by limitation.

 

 IN WITNESS WHEREOF,
the Parties hereto have executed this Strategic Advisory Agreement as of the date first written above. 

 

	Robin Smith	 	Director, MYnd Analytics, Inc. 
	 	 	 	 	 
	By:	/s/ Robin Smith	 	By:	/s/ John Pappajohn

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