Document:

Exhibit
10.2

 

CONSULTING
AGREEMENT

 

This
Consulting Agreement (the “Agreement”) is entered into as of this 1st Day of May 2021 (the “Effective Date”),
by and between and White Bear Group LLC, a Wyoming limited liability company (the “Consultant”) and Ammo Inc. (the “Company”)
The Company and Consultant are collectively the referred to herein as the “Parties”.

 

WHEREAS,
Ammo Inc. designs, develops, manufactures, markets, and sells ammunition products primarily for
the sporting industry in the United States and internationally;

 

WHEREAS,
Consultant is a professional independent consultant with experience in helping facilitate the introduction to new product sources as
well as other business development opportunities.

 

Consultant
will facilitate contact with advisors, business professionals, as well as potential individual investors, family offices, money managers,
RIA’s, funds, research analysts and retail brokerage firms. Consultant will specifically devote a significant portion of its time
to assisting Alexander Capital and Kingswood Capital in current and future debt and equity raises.

 

WHEREAS,
the Company desires to retain Consultant, and Consultant desire to be retained by the Company;

 

NOW,
THEREFORE, in consideration of the foregoing and the respective covenants and agreements set forth herein, and intending to be legally
bound hereby, the Company and Consultant hereby agree as follows:

 

Section
1. Consulting Services

 

1.1
Scope of Services. The
Company has requested Consultant and Consultant have agreed to provide professional services, including but not limited to:

 

		(a)	Introduce
                                            the Company to potential business development opportunities;

 

		(b)	introduce
                                            the company to potential individual investors, family offices,
                                            money managers, RIA’s, funds, research analysts and brokerage firms

 

		(c)	assist
                                            the Company with introductions to capital sources and souring resources, including non-deal
                                            roadshows with potential and existing shareholders (it is understood the Consultant is not
                                            a licensed broker-dealer or an “investment banking” firm, nor shall act in such
                                            a role);

 

1.2
Place of Business. Consultant shall provide Consulting Services from its offices and such other locations requested by the Company.
Consultant shall be available to the Company as necessary by telephone, email and scheduled meetings or events as are necessary to perform
and to coordinate the Consulting Services.

 

1.3
Term. This
Agreement shall commence on the Effective Date and continue through September 30, 2021. No expiration or termination of the Agreement
shall affect the Company’s obligation to pay Consultants the full amount of Compensation owed under the term of this Agreement,
including but not limited to, the Consulting Fee. Further, no expiration or termination of this Agreement shall affect the Company’s
obligations to provide indemnification and contribution to Consultant as set forth in this Agreement. The Parties may mutually agree
to extend the term of the Agreement at the expiration of the term.

 

    	 	 	 

     

    

 

1.4
The Parties understand that the consultancy arrangements contemplated by this Agreement shall be provided on a non-exclusive basis. Subject
to the terms and limitations of this Agreement, including without limitation the confidentiality provision of Section 4, respectively,
the Consultant is permitted to provide services, whether on a consultancy basis or otherwise, to any legal or natural person or other
entity. The Company shall have the right to engage other consultants during the term of this Agreement to provide services similar to
the Consultant.

 

1.5
The Company shall timely furnish the Consultant with all information and data that the Consultant shall reasonably request, and information
and data that the Company shall reasonably deem necessary or appropriate, in connection with the Consulting Services to be performed
hereunder. The Company shall provide the Consultant full access, as reasonably requested, to the Company’s officers, directors
and professional advisors. The Company agrees to promptly advise the Consultant of any and all developments materially affecting the
Consultant or the Consulting Services.

 

Section
2. Compensation

 

2.1
Consulting Fee. The Company shall issue to Consultant 250,000 shares at the signing of the contract
equal to a monthly fee in an amount equal to eighty three thousand three hundred thirty-three dollars ($125,000) or the equivalent value
in restricted shares of the Company’s common stock, valued at $2.00 per share (“Shares”). Payment will be accrued monthly
and issued quarterly in accordance with Company’ regular quarterly issuances.

 

Restrictions
on Shares Issued Pursuant to this Agreement. The common stock shares to be issued by the Company pursuant to this Agreement have
not been registered and are being issued pursuant to a specific exemption under the Securities Act, as well as under certain
state securities laws for transactions by an issuer not involving any public offering or in reliance on limited federal preemption from
such state securities registration laws. The shares of to be issued by the Company pursuant to this Agreement must be held and may not
be sold, transferred, or otherwise disposed of for value unless such securities are subsequently registered under the Securities Act
or an exemption from such registration is available, and that the certificates representing the shares of Company Common Stock issued
pursuant to this Agreement will bear a legend in substantially the following form so restricting the sale of such securities:

 

The
securities represented by this certificate have not been registered under the Securities Act of 1933, as amended (the “Securities
Act”), and are “restricted securities” within the meaning of Rule 144 promulgated under the Securities Act. The securities
have been acquired for investment and may not be sold or transferred without complying with Rule 144 in the absence of an effective registration
or other compliance under the Securities Act.

 

Section
3. Independent Contractors and Work Product

 

3.1
Independent Contractors.
Consultant shall be an independent contractor in the performance of the Consulting Services. This Agreement shall not be interpreted
as creating an association, joint venture, or partnership relationship between the Parties or as imposing any employment, or partnership
obligation, or liability on any party. The Company shall not, and shall not have any obligation to, withhold or pay income tax, workers
compensation, pension, deferred compensation, welfare, insurance, and other employee taxes on behalf of Consultant. Any and all sums
subject to deductions, if any, required to be withheld and/or paid under any applicable state, federal or municipal laws or union or
professional guild regulations shall be Consultant’s sole responsibility and Consultant shall indemnify and hold Company harmless
from any and all damages, claims and expenses arising out of or resulting from any claims asserted by any taxing authority as a result
of or in connection with said payments.

 

    	 	 	 

     

    

 

In
consideration of the independent contractor relationship, the Parties warrant as follows:

 

		a.	The
                                            Consultant is not required to perform work exclusively for the Company;

 

		b.	The
                                            Company shall not provide the Consultant with any business registrations or licenses required
                                            to perform the Services contemplated by this Agreement.

 

		c.	The
                                            Company shall not pay the Consultant a salary or hourly rate, the Consulting Fee shall be
                                            for a fixed amount.

 

		d.	The
                                            Company shall not terminate the Consultant before the expiration of the Term, unless the
                                            Consultant breaches this Agreement or violates the laws of the State of Arizona.

 

		e.	The
                                            Company shall not provide tools to the Consultant.

 

		f.	The
                                            Company shall not dictate the time of performance to the Consultant.

 

		g.	The
                                            Company shall pay the Consultant in the name appearing above.

 

		h.	The
                                            Company shall not combine business operations with the Consultant and shall maintain these
                                            operations separately.

 

		i.	Consultant
                                            expressly acknowledges and agrees that (i) Consultant will not be entitled to or eligible
                                            for benefits or programs offered by Company to its employees, (ii) Company will not withhold
                                            or pay any kind of employment and/or payroll taxes on behalf of Consultant, and (iii) Consultant
                                            is solely responsible for the payment of Consultant’s own taxes. Consultant represents
                                            and covenants that it shall pay all federal, state and/or local income or any other taxes
                                            payable by Consultant by reason of the consideration given to Consultant by Company in accordance
                                            with this Agreement.

 

Consultant
agrees to indemnify Company and defend, protect, save and keep Company harmless from and against any and all losses, actions, liabilities,
claims, damages, assessments, costs and/or expenses relating to and/or arising from or in connection with the breach of the foregoing
representations and covenants, including any and all legal, accounting, and other professional fees.

 

3.2
No Assignment.
The Company is not relying on the skills, expertise and reputation of Consultant, and the Company nor shall Consultant assign or transfer
any of the Consultant’s rights, benefits or obligations under this Agreement to any third party without the express consent of
the other Party.

 

Section
4. Confidentiality

 

4.1
Confidential Information. As used in this Agreement, “Confidential Information” shall mean and include all information
provided by Company to Consultant, including but not limited to business and financial models, inventions, discoveries, improvements,
developments, processes, drawings, computer software or other intellectual property and other work which may be protectable by copyright,
patent or trade secrecy law. All Confidential Information disclosed by Company to Consultant shall be maintained by the Consultant, its
employees and agents, with the same degree of care as the Consultant safeguards from disclosure its own confidential or proprietary information,
but in any event at least reasonable care. The Consultant, its employees and agents, shall not divulge, in whole or in part, any such
Confidential Information to any third party without the prior consent (written or verbal) of the Company, except such Confidential Information
as Consultant becomes legally compelled to disclose (by oral questions, interrogatories, requests for information or documents, subpoena,
civil investigative demand or similar process, including regulatory inquiries or otherwise). Under such circumstances, Consultant shall
provide Company with prompt written notice of such request and an opportunity to defend and/or attempt to limit such production.

 

    	 	 	 

     

    

 

4.2
Return of Confidential Information. Upon Company’s request, and in any event upon cancellation of this Agreement, Consultant
shall return the original and any copies of the Confidential Information which it, or any of its employees or agents, is holding under
its possession or control in tangible form, written or otherwise, to Company or shall certify in writing to Company that such Confidential
Information has been destroyed and/or purged from its own system and files.

 

4.3
Non-Disclosure. Except as may be required by law, the Consultant shall not disclose any Confidential Information to persons not
involved in the operation of the Company without the express written consent of the Company.

 

4.4
Proprietary Rights. The Parties stipulate that any information or work product provided by Consultant to Company, whether on paper,
communicated electronically, orally, or in any other form, is “Confidential” and/or “Proprietary”, and have independent
economic value, and, as such, shall constitute the “Confidential Property” of Company subject to the terms and limitations
set forth in this Agreement.

 

4.5
Non-Circumvention. Consultant shall not: (i) utilize any Confidential Information to circumvent or compete with the Company or
to cause any detriment, harm or injury to the Company or the business of the Company; or (ii) utilize any and all information lawfully
furnished or disclosed to Consultant by any party to circumvent or compete with the Company or to cause any detriment, harm or injury
to the Company, to the business of the Company, or any affiliates of the Company. Further, Consultant shall not engage in any activity
which shall cause any detriment, harm or injury to the Company, to the business of the Company, or to the reputation of the Company or
to permit any circumvention of or competition with the Company or the business of the Company.

 

4.6
Non-Disparagement. Consultant shall not, in any written or oral communications with any party or through any medium, whether tangible,
electronic, or otherwise, criticize, ridicule or make any statement which, directly or indirectly, disparages, causes harm to, or is
derogatory of the Company or its affiliates or any of their respective directors or senior officers. Consultant shall not express any
negative opinions of the Company, the Company’s business or products, or any affiliates of the Company or their businesses or products.
The provision shall be construed broadly and shall govern any statement, express or implied, made concerning the Company, the Company’s
business and products, or affiliates of the Company.

 

Section
5. Indemnification

 

5.1
Indemnification.
(a) The Company hereby agrees to indemnify, hold harmless and provide contribution and reimbursement to Consultant pursuant to this Agreement
to the fullest extent permitted by applicable law from and against any and all claims, demands, losses, liability, damages or expenses
(including reasonable attorneys’ fees) that may be incurred by the Consultant or arise in any way from Consultant’s engagement
of services on behalf of the Company, including but not limited to, dealings with any and all employees or staff, clients or potential
clients, or other individuals or entities with which the Company and/or Consultant may interact, reliance by Consultant on any documents
and information provided by the Company in connection with the Consulting Services.

 

    	 	 	 

     

    

 

(b)
The Consultant hereby agrees to indemnify, hold harmless and provide contribution and reimbursement to Company pursuant to this Agreement
to the fullest extent permitted by applicable law from and against any and all claims, demands, losses, liability, damages or expenses
(including reasonable attorneys’ fees) that may be incurred by Company or arise in any way from Consultant’s services.

 

Section
6. General Provisions

 

6.1
Governing Law.
The Parties acknowledge and agree that the validity, construction, enforcement, and interpretation of this Agreement shall be governed
by the laws of the State of New York and the federal laws of the United States of America, excluding the laws of those jurisdictions
pertaining to the resolution of conflicts of laws principles. The parties agree that New York County, New York will be the venue of any
dispute and will have jurisdiction over all parties.

 

6.2
Entire Agreement.
This Agreement sets forth the entire understanding and agreement of the Parties as to the subject matter of this Agreement and supersedes
any previous or contemporaneous agreement, representation, or understanding, whether oral or written, by either Party.

 

6.3
No Oral Modification.
Any extension, amendment, modification, cancellation or termination of this Agreement shall be valid only if it is in writing and signed
by each Party to it.

 

6.4
Counterparts.
This Agreement may be executed in Two (2) or more counterparts, each of which shall be deemed an original and have the same force and
effect, and all of which taken together shall constitute one and the same agreement, it being understood that both Parties need not sign
the same counterpart.

 

6.5
Severability.
If any term or other provision of this Agreement is determined by a court of competent jurisdiction or arbitrator to be invalid, illegal,
or incapable of being enforced by any rule of law or public policy, all other conditions and provisions of this Agreement shall nevertheless
remain in full force and effect, and the Parties acknowledge and consent that the court or arbitrator may revise such language as necessary
to effect the intent of the Parties and this Agreement.

 

6.6
Notices.
Any notice or other communication required or permitted to be given under this Agreement shall be in writing and shall be delivered personally,
sent by certified, registered or express air mail, postage prepaid, and shall be deemed given when so delivered personally, or Five (5)
days after the date of mailing. All such notices or other communications shall be directed to each Party at the addresses provided herein
(or to such other addresses as the Parties shall designate from time to time).

 

6.7
Force Majeure. Both
Parties shall be excused from performance under this Agreement for any period to the extent that a party is prevented from performing
any obligation, in whole or in part, as a result of causes beyond its reasonable control and without its negligent or willful misconduct,
including without limitation, acts of God, natural disasters, war or other hostilities, labor disputes, civil disturbances, governmental
acts, orders or regulations, third party nonperformance, or failures or fluctuations in electrical power, heat, light, air conditioning
or telecommunications equipment.

 

6.8
Binding Authority and Effect. The Company represents and warrants that the undersigned has the authority
to act on behalf of the Company and to bind the Company and all who may claim through it to the terms and conditions of this Agreement.
Consultant represents and warrants that he has the capacity to act on his own behalf and on behalf of all who might claim through him
to bind him to the terms and conditions of this Agreement.

 

6.9.
Attorneys’ Fees. If any legal action or any arbitration or other proceeding is brought for the enforcement or interpretation
of this Agreement, or because of an alleged dispute, breach, default or misrepresentation in connection with or related to this Agreement,
the Consultant shall be entitled to recover reasonable attorneys’ fees and other costs in connection with that action or proceeding,
in addition to any other relief to which it may be entitled. Such fees shall be due and payable without regard to whether arbitration
or other legal action is instituted by the Consultant.

 

6.10
Each Party represents and warrants to the other Party that: (a) it is duly organized and validly existing and in good standing under
the laws of the jurisdiction of its incorporation or formation; (b) it has full entity power and authority to execute and deliver this
Agreement and perform its obligations hereunder, and to grant the rights granted and intended to be granted hereunder; and (c) the execution
and delivery of this Agreement, and the consummation of the transactions contemplated hereby, do not and shall not (i) conflict with
or result in a breach of any provision of its organizational documents; (ii) result in a breach of any agreement to which it is a party;
or (iii) violate any law expressly required by this Agreement to be complied with or, to its knowledge, violate any other law.

 

[SIGNATURE
PAGE TO FOLLOW]

 

    	 	 	 

     

    

 

IN
WITNESS WHEREOF, the Parties have executed this Agreement as of the date above, acknowledging their acceptance of all the terms and conditions
set forth herein.

 

	Company	 	Consultant
	 	 	 	 	 
	Ammo
    Inc.	 	White
    Bear Group, LLC
	 	 	 	 	 
	By:	/s/
    Fred Wagnehals	 	By:	/s/ Curtis Bernhardt
	Name:
    	Fred
    Wagenhals	 	Name:	Curtis Bernhardt
	Title:
    	CEO	 	Title:	Managing MemberExhibit
10.3

 

 

SERVICES
AGREEMENT

 

This
Agreement (this “Agreement”) is made and entered into by and between Trending Equities Corp. (the “Consultant”),
and Ammo, Inc., located at 7681 East Gray Road Scottsdale, AZ 85260 (the “Company”; collectively the “Parties”)
on May 16th, 2021.

 

W
I T N E S S E T H:

 

WHEREAS,
the Consultant, a Canadian corporation, located at 1932 Merlot Blvd, Abbotsford BC V4X 0A6, operates a strategic advisory, investor relations
& public relations firm; and

 

WHEREAS,
the Client is a publicly-held company trading under the stock ticker POWW; and

 

WHEREAS,
the Client desires to utilize the services of the Consultant in connection with its business operations;

 

NOW,
THEREFORE, in consideration of the promises and the mutual covenants hereinafter set forth the parties hereto agree as follows:

 

		1.	CONSULTANT
                                            DUTIES. The Consultant shall provide to the Company certain consulting services (the
                                            “Services”) in the areas of road show materials, investor communications, investor
                                            introductions, and marketing materials in association with the Preferred Series A underwritten
                                            by Alexander Capital. In performance of these duties, the Consultant shall provide the Company
                                            with benefits of its best judgement and efforts. It is understood and acknowledged by the
                                            Parties that the value of the Consultant’s Services is not measurable in any quantitative
                                            manner.

 

		2.	TERM.
                                            Effective as of the date hereof (the “Effective Date”) the Company hereby engages
                                            the Consultant to provide to it the Services for (1) month, commencing on May 16th,
                                            2021, and terminating at the close of business on June 16th, 2021 (the “Term”).

 

		3.	FEES.
                                            As consideration for the Consulting Services to be rendered by the Consultant to the Client
                                            during the Term, the Client shall pay the following Fees (the “Fees”):

 

		a.	Client
                                            shall also pay to the Consultant stock compensation (the “Stock Fee”) of 500,000
                                            shares of registered common stock. Upon signing the contract five hundred thousand (500,000)
                                            shares of common stock valued at $2.00.

 

    	 	 	 

     

    

 

		b.	Wiring
                                            Instructions for Cash Fee are as follows:

 

Trending
Equities Corp.

 

TD
Canada Trust

 

For
transfer in U.S. Dollars

 

		c.	The
                                            500,000 Shares constitute a commencement inventive and consideration, due and owing to the
                                            Consultant for entering into this Agreement and allocating its resources to Company’s
                                            account for the Initial Term. Company acknowledges that Consultant must forego other opportunities
                                            to enter into this Agreement

 

		d.	Company
                                            agrees that it shall take no action to cause the Shares to become canceled, voided or revoked,
                                            or the issuance thereof to be voided or terminated.

 

		e.	Company
                                            agrees to timely take all action(s) necessary to clear the Shares of restriction upon presentation
                                            of any Rule 144 application by Consultant or its broker, including, without limitation, authorizing
                                            the Company’s transfer agent to remove the restrictive legend, (ii) expediting the
                                            acquisition of a legal opinion from Company’s authorized counsel at Company’s
                                            expense, (iii) delivering any additional documentation that may be required by Consultant,
                                            its broker or the transfer agent in connection with the legend removal request, including
                                            Rule 144 company representation letters, resolutions of the Board of Directors evidencing
                                            proper issuance of the Shares, etc., and (iv) cooperating and communicating with Consultant,
                                            its broker and the transfer agent in order to clear the Shares of restriction as soon as
                                            possible.

 

		4.	CLIENT
                                            DUTIES. The Client agrees to the following:

 

The
Client will disclose to the Consultant any and all information the Client deems pertinent and necessary to the Consulting Services to
be performed hereunder; and the information supplied by the Client to the Consultant will be from dependable and reliable sources and
will be true and accurate in all material respects.

 

		5.	CONFIDENTIALITY.

 

		a.	Confidential
                                            Information. Each Party agrees to hold private and confidential all confidential information
                                            of the other Party and neither Party, without the prior written consent of the other, shall
                                            divulge, disseminate, communicate or otherwise disclose any confidential or proprietary information
                                            of the other Party except to the extent required by law, regulation or any judicial or regulatory
                                            authority. Confidential information includes, but is not limited to, any information not
                                            obtainable by the general public and which contains information which would be considered
                                            owned by the owner and proprietary in nature and which would be considered as a trade secret
                                            except so far as it already exists in the public domain. For the avoidance of doubt, the
                                            Parties hereto acknowledge and agree that only publicly available information shall be distributed
                                            or disseminated in connection with the provision of the Consulting Services hereunder and
                                            under no circumstance will any confidential information be distributed or disseminated in
                                            connection therewith.

 

		6.	NON-SOLICITATION.
                                            During the Term of this Agreement and for twenty-four (24) months after any termination
                                            of this Agreement, Client will not, without prior written consent of Consultant, either directly
                                            or indirectly, on Client’s behalf or in the service or on behalf of others, solicit
                                            or attempt to solicit, divert, or hire away any person employed by Consultant currently or
                                            during the previous twelve (12) months, any third party or Consultant, or any customer of
                                            Consultant.

 

    	 	 	 

     

    

 

		7.	JURISDICTION.
                                            This Agreement shall be governed by and construed in accordance with the laws of the State
                                            of Delaware without giving effect to conflict of laws principles. The Parties agree that
                                            any dispute arising out of or in relation to this contract shall be resolved by arbitration
                                            and judgment upon the award rendered by the arbitrators may be entered in any court having
                                            jurisdiction. The arbitration shall be conducted in the English language in the city of New
                                            York, New York. The arbitration shall be carried out using one of the following arbitration
                                            services: “JAMS, AAA, or NAM”, using one arbitrator. The party demanding arbitration
                                            shall have the choice of one the three arbitration services named herein.

 

		8.	SEVERABILITY.
                                            If any paragraph, term or provision of this Agreement shall be held or determined to be unenforceable,
                                            the balance of this Agreement shall nevertheless continue in full force and effect unaffected
                                            by such holding or determination.

 

		9.	HEADINGS.
                                            The section headings contained in this Agreement are for reference purposes only and shall
                                            not affect the meaning or interpretation of this Agreement.

 

		10.	NOTICES,
                                            PAYMENTS. Any payment, notice or other communication required by this Agreement (a) shall
                                            be in writing, (b) may be delivered personally, sent via electronic mail, or sent by reputable
                                            overnight courier with written verification of receipt or by registered or certified first
                                            class United States Mail, postage prepaid, return receipt requested, (c) shall be sent to
                                            the addresses listed above or to such other address as such party shall designate by written
                                            notice to the other party, and (d) shall be effective upon receipt.

 

		11.	FURTHER
                                            ACTION. The Parties hereto shall execute and deliver all documents, provide all information
                                            and take or forbear from all such action as may be necessary or appropriate to achieve the
                                            purposes of this Agreement.

 

		12.	ASSIGNMENT.
                                            This Agreement may not be assigned by either party hereto without the written consent of
                                            the other but shall be binding upon the successors of the Parties.

 

		13.	COUNTERPARTS.
                                            This Agreement may be executed in duplicate counterparts, each of which shall be deemed an
                                            original, but all of which together shall constitute one and the same Agreement. In the event
                                            that the document is signed by one party and faxed (or e- mailed) to another the Parties
                                            agree that a faxed (or e-mailed) signature shall be binding upon the Parties to this Agreement
                                            as though the signature was an original.

 

    	 	 	 

     

    

 

IN
WITNESS WHEREOF, the parties hereto have duly executed this Agreement on the day and year first above written.

 

	Trending
    Equities Corp.	 
	 	 	 
	By:	/s/
    Mike Baron	 
	Name:
    	Mike
    Baron	 
	Title:
    	CEO	 
	 	 	 
	Ammo,
    Inc.	 
	 	 	 
	By:
    	/s/
    Fred Wagenhals	 
	Name:
    	Fred
    Wagenhals	 
	Title:
    	CEO

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