Document:

Form of Incentive Stock Option Notice under 2011-2013 LTIP

 Exhibit 10.41 
 FORM OF INCENTIVE STOCK OPTION NOTICE 
 [NAME] 

[ADDRESS] 
 This Option Notice (the
“Notice”) dated as of January 28, 2011 (the “Grant Date”) is being sent to you by Virgin Media Inc. (including any successor company, the “Company”). As you are presently serving as an employee of Virgin Media Inc.
or one of its subsidiary corporations, in recognition of your services and pursuant to the Virgin Media Inc. 2010 Stock Incentive Plan (the “Plan”), the Company has granted you the Option provided for in this Notice (the
“Option”). The Option is subject to the terms and conditions set forth in the Plan, which is incorporated herein by reference, and defined terms used but not defined in this Notice shall have the meaning set forth in the Plan. 

1. Grant of Option. The Company hereby irrevocably grants to you, as of the Grant Date, an option to purchase up to [NUMBER] shares of the
Company’s Common Stock at a price of $[EXERCISE PRICE] per share (the “Option”). The Option is intended to qualify as an incentive stock option under US tax laws and the Company will treat it as such to the extent permitted by
applicable law. 
 2. Vesting. The Option shall vest as to 20% of the shares covered thereby on January 1, 2012 and as to an
additional 20% of such shares on each January 1 thereafter until fully vested, provided that you are employed by the Company or one of its subsidiary corporations on each such vesting date. 

3. Acceleration Event. In the event you are subject to a termination of employment by the Company without Cause or you terminate
your employment for Good Reason in either case within twelve (12) months following an Acceleration Event, the Option shall vest and become exercisable as to all of the shares subject to the Option. For purposes of this paragraph 3, Good Reason
shall mean a termination of your employment by you following the occurrence of any of the following events without your consent: (i) a material breach by the Company of any of the covenants in the employment agreement between you and the
Company or any of its subsidiaries, as amended from time to time (the “Employment Agreement”), (ii) any material reduction in your base salary as set forth in the Employment Agreement, or (iii) any material and adverse change in
your position, title or status or any change in your job duties, authority or responsibilities to those of lesser status. You shall give the Company ten (10) days notice of your intention to terminate your employment for Good Reason (as defined
in (i) through (iii) above) has occurred, and such notice shall describe the facts and circumstances in support of such claim in reasonable detail. The Company shall have ten (10) days thereafter to cure such facts and circumstances
if possible. 
 4. Exercise Period. Except as set forth in paragraph 2, the Option shall stop vesting immediately upon the
termination of your employment and any portion of the Option that is not vested at the time of termination of your employment shall immediately be forfeited and cancelled. Your right to exercise that portion of the Option that is vested at the time
of your termination shall terminate on the earliest of the following dates: (a) three months after the termination of your employment other than for Cause; (b) one year after your termination resulting from your retirement, disability or
death; (c) the date on which your employment is terminated for Cause; or (d) January 27, 2021. 
 5. Manner of
Exercise. The Option may be exercised by delivery to the Company of a written notice signed by the person entitled to exercise the Option, specifying the number of shares which such person wishes to purchase, together with a certified or
bank check or cash (or such other manner of payment as permitted by the Plan) for the aggregate option price for that number of shares and any required withholding (including a payment sufficient to indemnify the Company or any subsidiary of the
Company in full against any and all liability to account for any tax or duty payable and arising by reason of the exercise of the Option). 

6. Transferability. Neither the Option nor any interest in the Option may be transferred other than by will or the laws of descent or
distribution, and this Option may be exercised during your lifetime only by you or your guardian or legal representative. 
  

			
	VIRGIN MEDIA INC.
		
	By:	 	  

	Name:	 	Neil Berkett
	Title:	 	Chief Executive OfficerForm of Performance Share Agreement under 2011-2013 LTIP

 Exhibit 10.42 
 VIRGIN MEDIA INC. 
 FORM OF PERFORMANCE SHARE AGREEMENT 

THIS AGREEMENT (this “Agreement”) is made and entered into as of January 28, 2011 (“Grant Date”) by and between Virgin Media
Inc., a Delaware Company (the “Company”), and [NAME] (the “Employee”). 
 1. Grant of
Performance Shares. Subject to and upon the terms, conditions, and restrictions set forth in this Agreement and in the Virgin Media Inc. 2010 Stock Incentive Plan (the “Plan”), the Company hereby grants to the Employee a maximum of
[NUMBER] Performance Shares, each of which represents the contingent right to receive one share of Common Stock on the terms and subject to the conditions set forth herein. Unless the context otherwise requires, terms used but not defined
herein shall have the same meaning as in the Plan. 
 2. Vesting of Performance Shares. 

(a) Vesting Schedule. Except as otherwise provided in this Agreement, a number of Performance Shares shall become
non-forfeitable if and only if (i) the relevant Performance Condition set out in Exhibit A has been met and (ii) the Employee has remained in the continuous employment of the Company from the Grant Date through the Earliest Settlement Date
(as defined in Section 4 hereof). The number of Performance Shares that shall become non-forfeitable shall be calculated in accordance with the formula set forth in Exhibit A. 

(b) No Accelerated Vesting. Notwithstanding Section 7(b)(2) of the Plan, the Performance Shares shall not vest or
become non-forfeitable upon the occurrence of an Acceleration Event unless the Committee, in its absolute discretion, determines otherwise after the Grant Date. 
 (c) Continuous Employment. For purposes of this Agreement, the continuous employment of the Employee with the Company shall include employment with a Subsidiary Company, Parent Company or
Affiliated Entity, and shall not be deemed to have been interrupted, and the Employee shall not be deemed to have ceased to be an employee of the Company by reason of the transfer of the Employee’s employment among the Company, a Subsidiary
Company, Parent Company or Affiliated Entity. 
 3. Forfeiture of Performance Shares. 

(a) Any Performance Shares that have not theretofore become non-forfeitable as at the Earliest Settlement Date shall be forfeited if the
Employee ceases to be continuously employed by the Company prior to the Earliest Settlement Date. In the event of a forfeiture, forfeited Performance Shares shall cease to be outstanding and the Employee shall cease to have right, title or interest
in, to or on account of the forfeited Performance Shares or any underlying shares of Common Stock. Your right to settle the Performance Shares that have become non-forfeitable at the time of your termination shall terminate on the earlier of the
following dates: (a) three months after the termination of your employment other than for Cause; (b) one year after your termination resulting from your retirement, disability or death; (c) the date on which your employment is
terminated for Cause; or (d) January 27, 2021. 
 (b) For the purposes of this Agreement, where the Employee ceases to
hold an office or employment with the Company because his employment is terminated by his employer without notice (for Cause) or where the Employee terminates his employment with or without notice, his employment shall be deemed to cease on the date
on which the termination takes effect. If the Employee’s employment is terminated by his employer with notice his employment shall be deemed to cease on the date when such notice expires. 

4. Settlement of Performance Shares. 
 (a) Upon the Performance Shares becoming non-forfeitable in accordance with Section 2 of this Agreement, each such Performance Share shall entitle the Employee to one share of Common Stock provided
that the Employee has paid to the Company US$0.01 par value per share of Common Stock, such payment to be made by the tenth anniversary of the Grant Date. Settlement of such Performance Shares shall occur on the date on which the payment by the
Employee heretofore referred is made (the “Settlement Date”). The Committee shall specify a date, on or after the date on which the Company’s annual audited financial statements for the year ending December 31, 2013 are filed
with the SEC, as the earliest date which may be a Settlement Date (the “Earliest Settlement Date”). In no event may the Settlement Date be later than January 27, 2021. Such shares shall be evidenced by book entry registration or by a
certificate registered in the name of the Employee. 
 (b) Settlement of the non-forfeitable Performance Shares shall occur by
delivery to the Company of a written notice signed by the person entitled to settle such Performance Share, specifying the number of non-forfeitable Performance Shares which such person wishes to settle, together with a certified bank check or cash
(or such other manner of payment as permitted by the Plan) for the aggregate price for the corresponding number of shares of Common Stock and any required withholding (including a payment sufficient to indemnify the Company or any subsidiary of the
Company in full against any and all liability to account for any tax or duty payable and arising by reason of the settlement of such Performance Shares). 

 5. Dividend, Voting and Other Rights. The Employee shall have none of the
rights of a shareholder with respect to any shares of Common Stock underlying the Performance Shares, including the right to vote such shares and accrue or receive any dividends that may be paid thereon until such time, if any, that shares of Common
Stock are delivered to the Employee in settlement thereof; provided, that, upon the occurrence of an event set forth in Section 9 of the Plan, the Performance Shares shall be subject to adjustment pursuant to Section 9 of the Plan.

 6. No Special Employment Rights. Nothing contained in the Plan or this Agreement shall be construed or deemed
by any person under any circumstances to obligate the Company to continue the employment of the Employee for any period. 
 7.
Withholding. It shall be a condition to the vesting of any Performance Shares, the payment of cash hereunder, or the issuance of shares of Common Stock hereunder, as the case may be, that the Employee shall pay, or make provisions for
payment of, all income, employment, national insurance or other tax (or similar) and social security (or similar) withholding requirements in a manner that is satisfactory to the Company for the payment thereof. 

8. Miscellaneous. 
 (a) Except as otherwise expressly provided herein, this Agreement may not be amended or otherwise modified in a manner that adversely affects the rights of the Employee, unless evidenced in writing and
signed by the Company and the Employee. 
 (b) All notices under this Agreement shall be delivered by hand, sent by commercial
overnight courier service or sent by registered or certified mail, return receipt requested, and first-class postage prepaid, to the Employee at the address on file with the Company’s Payroll Department and to the Company at 909 Third Avenue,
Suite 2863, New York, NY 10022, or at such other address as may be designated in a notice by either party to the other. 
 (c)
The Company shall not be obligated to issue any shares of Common Stock or other securities pursuant to this Agreement if the issuance thereof would result in a violation of any applicable federal and state securities laws. 

(d) Any amendment to the Plan shall be deemed to be an amendment to this Agreement to the extent that the amendment is applicable hereto;
provided, however, that no amendment shall adversely affect the rights of the Employee under this Agreement without the Employee’s consent, except to the extent necessary to comply with applicable law. 

(e) This Agreement is subject to the terms and conditions of the Plan. In the event of any inconsistency between the provisions of this
Agreement and the Plan, the Plan shall govern. The Committee, acting pursuant to the Plan, as constituted from time to time, shall, except as expressly provided otherwise herein, have the right to determine any questions that arise in connection
with this Agreement. 
 (f) Each provision of this Agreement shall be considered separable. The invalidity or unenforceability
of any provision shall not affect the other provisions, and this Agreement shall be construed in all respects as if such invalid or unenforceable provision was omitted. 
 (g) This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware. 
 (h) The failure of the Company or the Employee to insist upon strict performance of any provision hereunder, irrespective of the length of time for which such failure continues, shall not be deemed a
waiver of such party’s right to demand strict performance at any time in the future. No consent or waiver, express or implied, to or of any breach or default in the performance of any obligation or provision hereunder shall constitute a consent
or waiver to or of any other breach or default in the performance of the same or any other obligation hereunder. 
 (i) This
Agreement is a matter entirely separate from any pension right or entitlement that the Employee may have and from his or her terms and conditions of employment, and, in particular (but without limiting the generality of the foregoing), if the
Employee leaves the employment of the Company and any Parent Company, Subsidiary Company or Affiliated Entity or otherwise ceases to be an employee thereof, he or she shall not be entitled to any compensation for any loss of any right or benefit or
prospective right or benefit under this Agreement which he or she might otherwise have enjoyed whether such compensation is claimed by way of damages for wrongful dismissal or other breach of contract or by way of compensation for loss of office or
otherwise howsoever. 
 (j) The parties agree that, except as otherwise specified in the Plan, no third party shall have any
rights under this Agreement. 

 IN WITNESS WHEREOF, the parties to the Agreement have duly executed and delivered this
Agreement as of the date first written above. 
  

			
	VIRGIN MEDIA INC.
		
	By:	 	  

	Name:	 	Neil Berkett
	Title:	 	Chief Executive Officer

  

			
	ACCEPTED AND AGREED
		
	 By:
	 	  

	 Name:
	 	[NAME]

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