Document:

Exhibit 10.1

DAFOE CORP.

SECURITIES PURCHASE AGREEMENT

THIS SECURITIES PURCHASE AGREEMENT (the “Agreement”) is made and entered into as _____________, 2011 by and between Dafoe Corp., a Nevada corporation (the “Company”), and ____________________, a(n) ______________ (the “Investor”). In consideration of the mutual covenants set forth herein, and other good and valuable consideration, the Company and Investor hereby agree as follows:

1.

Purchase of Securities.

Subject to the terms and conditions of this Agreement, the Investor shall purchase, and the Company shall sell and issue to the Investor, at the Closing (as defined below), __________________ (____________) Units. The purchase price for the Units shall be $.50 per Unit, and the aggregate purchase price for the Units shall be ______________________ Dollars ($___________) (the “Purchase Price”).  Each Unit offered hereby consists of one share of Common Stock (the “Common Stock”), and one Class A Redeemable Warrant (the “Warrants”).  Each Warrant entitles the registered holder thereof to purchase one share of Common Stock at a price of $.60, subject to adjustment in certain circumstances, through and including December 31, 2012.  The Warrants are redeemable by the Company at any time commencing June 30, 2011, upon 30 days’ notice, at a price of $.05 per Warrant, provided that for the 20 trading days prior to the day on which the Company gives notice, the average closing “bid” price of the Common Stock has been at least $3.00.  The holders of Warrants called for redemption are granted exercise rights until the close of business on the date fixed for redemption.  The proceeds from the sale of the Units are to be used for working capital and general corporate purposes, including the payment of accounts payable, legal and accounting fees, ongoing consulting and employment expenses, marketing and other purposes. The Company expects to raise additional capital, on negotiated terms that may be more or less favorable to Investor in the immediate future. As reasonably requested by the Company, Investor shall complete a substitute W-9 or such other forms as the Company requests in order for it to comply with its reporting and other obligations.

This Agreement is one of duly authorized Agreements to be used in the sale of securities by the Company, pursuant to a private placement which is limited to the aggregate maximum sale of 2,000,000 Units at $.50 per Unit for an aggregate purchase price of $1,000,000.

The closing (the “Closing”) of the purchase and sale of the Units shall take place on a date within three (3) business days after the date first set forth above, and the date of the Closing (the “Closing Date”) shall be the date (which shall be within such three business day period) the Investor pays the Purchase Price by cashiers check or wire transfer to the Company.  Within ten (10) business days of the Closing Date, the Company shall cause to be delivered to the Investor a stock certificate and warrant agreement representing the Units.  The Closing shall be deemed to have occurred at the offices of the Company. Failure of either party to deliver the items required by this Section 1.(c) when and as required thereby shall constitute a breach of this Agreement (and the other party shall be entitled to demand specific performance in addition to any other remedies available at law or in equity).

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2.

Representations and Warranties of Investor.  Investor makes the following representations and warranties, with the intent that they be relied upon by the Company and each officer, director, employee and agent of the Company in determining Investor’s suitability as a purchaser of the Units. Investor hereby agrees that these representations and warranties shall survive the Investor’s purchase of the Units. By signing this Agreement, Investor represents that he has read and acknowledged the representations set forth in this Section 2.

(a)

Investor is the sole and true party in interest, is acquiring the Units for his own account for investment, is not purchasing the Units for the benefit of any other person, and has no present intention of holding or managing the Units with others or of selling, distributing or otherwise disposing of any portion of the Units.

(b)

This Agreement constitutes the Investor’s valid and legally binding obligation, enforceable in accordance with its terms subject to applicable bankruptcy, insolvency, and other similar laws affecting creditors’ rights, and rules of law governing specific performance, and the Investor has full power and authority to enter into this Agreement.

(c)

Investor (i) is a citizen of the United States, (ii) is at least 21 years of age, (iii) is a bona fide permanent resident of and is domiciled in the state set forth on the signature page hereof and has no present intention of becoming a resident of any other state or jurisdiction, and (iv) is an “accredited investor” as defined in Rule 501(a) promulgated under the Securities Act (as defined below).  Investor has filled in and executed an Investor Questionnaire in the form attached hereto as Exhibit A, and the information set forth in such Investor Questionnaire is true and correct as of the date hereof.

(d)

Investor is aware that an investment in the Units is highly speculative and subject to substantial risks. Investor has adequate means of providing for his current needs and possible contingencies, and is able to bear the high degree of economic risk of this investment, including, but not limited to, the possibility of the complete loss of Investor’s entire investment and the limited transferability of the Units, which may make the liquidation of this investment impossible for the indefinite future.

(e)

Investor has such knowledge and experience in financial and business matters as to be capable of evaluating the merits and risks of an investment in the Units and making an informed investment decision.

(f)

Investor understands that neither the Units, Warrants or the Common Stock included in the Units or underlying the Warrants (individually and collectively, the “Securities”) will be registered under the Securities Act of 1933, as amended (the “Securities Act”), or any state securities laws, in partial reliance upon exemptions from registration for certain private offerings. Investor understands and agrees that the Securities, or any interest therein, may not be resold or otherwise disposed of by Investor unless the resale of the Securities is subsequently registered under the Securities Act and under all applicable state securities laws or unless the Company receives an opinion of counsel, satisfactory to it that an exemption from registration is available. Further, Investor understands that only the Company can take action so as to register the Securities. Investor acknowledges and represents that Investor has received and reviewed a copy of the Dafoe Corp. FORM 10-K, ANNUAL REPORT UNDER SECTION 13 

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OR 15 (d) OF THE SECURITIES ACT OF 1934 for the fiscal year ended September 30, 2010 (“Form 10-K”), which include the financial statements of the Company, and has been given a reasonable opportunity to review all documents, books, and records of the Company pertaining to this investment, has been supplied with all additional information concerning the Company and the Securities that has been requested by Investor, and  has had a reasonable opportunity to ask questions of and receive answers from the Company or its representatives concerning this investment, and that all such questions have been answered to the full satisfaction of Investor.

(g)

Investor has received no representations, written or oral, from the Company, a placement agent or any officer, director, employee, attorney or agent thereof, other than those contained in this Agreement. In making the decision to purchase the Units, Investor has relied solely upon Investor’s review of the Form 10-K, this Agreement, and independent investigations made by Investor or Investor’s representatives without assistance of the Company.

(h)

Investor understands and agrees that the following restrictions and limitations are applicable to his purchases and resales, pledges, hypothecations, or other transfers of the Securities:

(i)

The  Securities shall not be sold, pledged, hypothecated, or otherwise transferred unless registered under the Securities Act and applicable state securities laws or an exemption from registration is available;

(ii)

Each certificate, warrant agreement or other document evidencing or representing the Units shall be stamped or otherwise imprinted with a legend in substantially the following form:

THE SECURITIES OF THE COMPANY EVIDENCED BY THIS CERTIFICATE AND/OR AGREEMENT HAVE NOT BEEN REGISTERED WITH THE SECURITIES AND EXCHANGE COMMISSION OR IN ANY STATE IN RELIANCE UPON EXEMPTIONS FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT OF 1933, AS AMENDED, AND VARIOUS APPLICABLE STATE SECURITIES LAWS. SUCH SECURITIES MAY NOT BE SOLD, TRANSFERRED, PLEDGED OR ASSIGNED OR A SECURITY INTEREST CREATED THEREIN UNLESS THE PURCHASER, TRANSFEREE, ASSIGNEE, PLEDGEE OR HOLDER OF SUCH SECURITY INTEREST COMPLIES WITH ALL STATE AND FEDERAL SECURITIES LAWS (I.E., SUCH UNITS ARE REGISTERED UNDER SUCH LAWS OR AN EXEMPTION FROM REGISTRATION IS AVAILABLE THEREUNDER) AND UNLESS THE SELLER, TRANSFEROR, ASSIGNOR, PLEDGOR OR GRANTOR OF SUCH SECURITY INTEREST PROVIDES AN OPINION OF COUNSEL REASONABLY SATISFACTORY TO THE COMPANY THAT THE TRANSACTION CONTEMPLATED WOULD NOT BE IN VIOLATION OF THE SECURITIES ACT OF 1933, AS AMENDED, OR ANY APPLICABLE STATE SECURITIES LAWS.

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(iii)

Stop transfer instructions have been or will be placed on the shares of common stock and the warrants so as to restrict the resale, pledge, hypothecation, or other transfer thereof in accordance with the provisions hereof.

(i)

Investor represents and affirms that none of the following information has ever been represented, guaranteed, or warranted to Investor, expressly or by implication, by any person:

(i)

The approximate or exact length of time that Investor will be required to remain a shareholder of the Company;

(ii)

The percentage of profit and/or amount of or type of consideration, profit or loss to be realized, if any, as a result of an investment in the Company; or

(iii)

The possibility that the past performance or experience on the part of the Company or any affiliate, or any officer, director, employee, or agent of the foregoing, might in any way indicate or predict the results of ownership of the Units or the potential success of the Company’s operations.

(j)

Investor represents that he or she has read and considered fully the sections in the Form 10-K identifying risk factors and investment considerations and understands that (i) any investment in the Units is highly speculative and is subject to a high degree of risk, and (ii) there are substantial restrictions on the transferability of the Units, and it may be impossible to liquidate an investment in the Units in case of an emergency.

3.

Indemnification.  Investor acknowledges that he or she understands the meaning and legal consequences of the representations and warranties set forth in Section 2 hereof and that the Company and the officers, directors, employees, and agents of the Company have relied and will rely upon such representations and warranties. Investor hereby agrees to indemnify and hold harmless the Company and each of its officers, directors, employees, and agents from and against any and all loss, claim, damage, liability, cost, or expense (including attorneys’ fees), joint or several, to which any such person may become subject due to or arising out of:

(a)

Any breach by Investor of any representation or warranty set forth in Section 2 above;

(b)

Any inaccuracy in the representations and warranties set forth in Section 2 above;

(c)

The disposition of any of the Securities by Investor contrary to the representations and warranties set forth in Section 2 above; and

(d)

Any action, suit, proceeding, demand, assessment, or judgment incident to or based upon any of the matters indemnified against.

Notwithstanding the foregoing, however, no representation, warranty, acknowledgement or agreement made herein by Investor shall in any manner be deemed to constitute a waiver of any rights granted to him under federal or state securities laws.

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4.

Representations and Warranties of the Company.  The Company represents and warrants to Investor that as of the date hereof:

(a)

The Company is a corporation duly organized, validly existing and in good standing under the laws of the State of Nevada, and has all requisite corporate power and lawful authority to own, lease and operate its assets, properties and business and to carry on its business as now being conducted.

(b)

The Company has the legal right and power and all authority necessary to accept and execute this Agreement, to issue and deliver the Units, and to perform fully its obligations hereunder. This Agreement has been duly authorized and, upon proper acceptance and execution by an officer of the Company, will constitute a valid and binding agreement of the Company enforceable against it in accordance with its terms, except to the extent that its enforceability may be limited by applicable bankruptcy, insolvency, reorganization, or other laws affecting the enforcement of creditors’ rights generally and by principles of equity regarding the availability of remedies.

(c)

No consent, approval, order or authorization of, or registration, qualification, designation, declaration or filing with, any federal, state or local governmental authority on the part of the Company is required in connection with the consummation of the transactions contemplated by this Agreement, except for (i) qualifications or filings under the Securities Act, and the regulations thereunder and (iii) qualification or filings required under all other applicable federal and state securities laws and stock exchange or stock quotation service regulations as may be required in connection with the transactions contemplated by this Agreement.

(d)

When issued, sold and delivered in accordance with the terms hereof, the Common Stock and Warrants will be duly and validly issued, fully paid and nonassessable.

(e)

The Company acknowledges that Investor will rely on the foregoing representations and warranties of the Company, and the Company hereby agrees to indemnify and hold harmless Investor from and against any and all loss, claim, damage, liability, or expense and any action in respect thereof to which Investor may become subject as a direct result of a breach by the Company of any such representations or warranties together with all reasonable costs and expenses (including attorneys’ fees) incurred by Investor in connection with any action, suit, proceeding, demand, assessment or judgment incident to any of the matters indemnified against.

5.

Non-Transferability.  Investor agrees not to transfer or assign this Agreement or any of his interest herein.

6.

Entire Agreement. This Agreement constitutes the entire agreement among the parties pertaining to the subject matter hereof, supersedes any and all prior agreements and understandings of the parties, and may be amended only by a writing executed by all parties. No covenant, representation or condition not expressed in this Agreement shall affect or be deemed to interpret, change, or restrict the express provisions hereof.

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7.

Expenses.  Each of the Company and Investor will bear their own legal and other fees and expenses in connection with the transactions contemplated in this Agreement.

8.

Governing Law. This Agreement shall be governed and construed for all purposes in accordance with the laws (without giving effect to the principles governing conflicts of laws) of the State of California. The parties hereby subject themselves to the jurisdiction of the federal and state courts located within the State of California and agree that the exclusive venue and place of jurisdiction for any lawsuit arising under or related to this Agreement shall be the State of California.

9.

Notices.  Any notice required or permitted hereunder shall be given in writing and shall be conclusively deemed effectively given upon personal delivery, on the date of receipt if sent by telecopier or overnight courier, charges prepaid, or five days after deposit in the United States mail, by registered or certified mail, postage prepaid, addressed (a) if to the Company, as set forth below the Company’s name on the signature page of this Agreement, and (b) if to Investor, at Investor’s address as set forth below Investor’s name on the signature page of this Agreement, or at such other address as the Company or Investor may designate by ten (10) days’ advance written notice to Investor or the Company, respectively.

10.

Survival of Representations and Warranties.  The representations and warranties of the parties contained in or made pursuant to this Agreement shall survive the execution and delivery of this Agreement and Closing; provided, however, that such representations and warranties are only made as of the date of such execution and delivery and as of such Closing.

11.

Amendments.  Any term or provision of this Agreement may be amended and the observance of any term, condition, or provision of this Agreement may be waived (either generally or in a particular instance and either retroactively or prospectively) by a written instrument signed by the Company and Investor.

12.

Severability.  If one or more provisions of this Agreement are held to be unenforceable under applicable law, such provision(s) shall be excluded from this Agreement and the balance of this Agreement shall be interpreted as if such provision were excluded and shall be enforceable in accordance with its terms.

13.

Counterparts.  This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

14.

Headings / Gender.  The headings of the Sections of this Agreement are for convenience and shall not by themselves determine the interpretation of this Agreement. Any masculine, feminine or neuter term in this Agreement shall be deemed to include each of the masculine, feminine and neuter gender.

15.

Incorporation by Reference.  All statements, representations and other information set forth on the signature page hereof and all attachments and exhibits hereto are incorporated herein as integral terms of this Agreement.

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16.

Facsimile.  The Signatories below agree to accept signatures transmitted by facsimile as a true and legally binding original document.

[Intentionally left blank; signature page follows]

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IN WITNESS WHEREOF, the parties hereto have executed or caused this Dafoe Corp. Securities Purchase Agreement to be executed by their duly authorized representatives as of the date first written above.

		
	 
	“Company”

DAFOE CORP.

a Nevada corporation

By:________________________________

Name:

_________________________

Title:

_________________________

Address:

269 S. Beverly Drive, Suite 810

Beverly Hills, CA 90212

Fax:__________________________

	 
	“Investor”

___________________________________

Name:______________________________

Title:_______________________________

Address:

_____________________________

_____________________________

_____________________________

Fax: (____)____________________

	 
	Name(s) in which Units are to be issued:

___________________________________

___________________________________

	Wire Transfer Information:

______________________________

______________________________

______________________________

______________________________

	 

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Exhibit A

to

Securities Purchase Agreement

Investor Questionnaire

[see attached]

 

9

DAFOE CORP.

a Nevada corporation

INVESTOR QUESTIONNAIRE

This Investor Questionnaire (this “Questionnaire”) is being distributed to potential purchasers of up to 2,000,000 units at $.50 per unit, and each unit consisting of one share of common stock and one Class A Redeemable Warrant to purchase one share of common  stock (the “Securities”) of by Dafoe Corp., a Nevada corporation (“DAFOE”).  The offer and sale of the Securities is part of a “private offering” being conducted in reliance upon various exemptions from the registration requirements of the Securities Act of 1933, as amended (the “1933 Act”), and state securities laws.  This Questionnaire is necessary in order to permit DAFOE to reasonably determine whether potential investors satisfy the investor qualifications associated with applicable exemptions.  

ALL INFORMATION CONTAINED IN THIS QUESTIONNAIRE WILL BE TREATED CONFIDENTIALLY.  The undersigned agrees, however, that DAFOE may present this Questionnaire to such parties as it may deem appropriate if called upon to establish that the proposed offer and sale of the Securities are exempt from registration under the 1933 Act or meets the requirements of applicable state securities laws.

				
	I.

	Name:

	_________________________________________________________

(Name of Investor)

	 
	Address:

	_________________________________________________________

_________________________________________________________

_________________________________________________________

	 
	Telephone:

	_________________________________________________________

 (Area Code)

	II.

	PLACE YOUR INITIALS BESIDE ALL STATEMENTS THAT ARE TRUE WITH RESPECT TO THE INVESTOR IDENTIFIED IN PART I ABOVE (THE “INVESTOR”).  YOU MUST INITIAL AT LEAST ONE STATEMENT.

	____

	1.

The Investor is an individual and had individual income (exclusive of any income attributable to my spouse) in excess of $200,000 in each of the most recent two years and reasonably expects to have an individual income in excess of $200,000 for the current year, or the Investor had joint income with his/her spouse in excess of $300,000 in each of those years and reasonably expects to have a joint income with his/her spouse in excess of $300,000 for the current year.

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	For purposes of this Questionnaire, individual income means adjusted gross income, as reported for Federal income tax purposes, less any income attributable to the Investor’s spouse or to property owned by the Investor’s spouse, (A) increased by the Investor’s share and not his/her spouse’s share of (i) the amount of any tax exempt interest income received, (ii) any deduction claimed for depletion, (iii) amounts contributed to an IRA or Keogh retirement plan, (iv) alimony paid, and (v) the excluded portion of any long-term capital gains, and (B) plus or minus any non-cash loss or gain, respectively, reported for Federal income tax purposes.

	____

	2.

The Investor is an individual and has net worth, or, with his/her spouse, has a combined net worth, in excess of $1,000,000.  For purposes of this Questionnaire, “individual net worth” means the excess of total assets at fair market value over total liabilities.  Net worth shall be calculated excluding Investor’s home.

	 
	3.

The Investor is an entity in which all beneficial owners are “accredited investors,” as defined in Rule 501(a) of the 1933 Act, with respect to DAFOE under categories 1, 2, 4 or 5 of Part II of this Questionnaire.  Please identify the name of each beneficial owner and applicable category.  Add additional pages if necessary.

	 
	Name of Beneficial Owner

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

	Accredited Investor Category

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

	____

	4.

[Initial applicable blank] The Investor is (a) ___  an organization described in § 501(c)(3) of the Internal Revenue Code, as amended, or (b) ___  a corporation, a Massachusetts or similar business trust, or a partnership not formed for the specific purpose of acquiring the securities of DAFOE being offered, or (c) ___ a plan established or maintained by a state or its political subdivisions or any agency or instrumentality of a state or its political subdivisions, for the benefit of its employees; IN ANY CASE (a), (b) or (c) with total assets in excess of $5,000,000 (in case (a), such total assets include endowment, annuity and life income funds and are to be determined according to the Investor’s most recent audited financial statements);

	____

	5.

The Investor is qualified as an “accredited investor,” as defined in Rule 501(a) of the 1933 Act for the following reason: ___________________________

___________________________________________________________________

	____

	6.

None of 1 through 5 applies and, the Investor is not qualified as an “accredited investor” pursuant to Rule 501(a) of the 1933 Act.  

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	III.

	THE UNDERSIGNED REPRESENTS AND WARRANTS TO DAFOE AS FOLLOWS: 

	 
	1.

The information provided herein is true and correct in all respects.  The undersigned understands that a false representation may constitute a violation of law, that any person who suffers damage as a result of a false representation may have a claim against me and/or the Investor for damages.  The undersigned and the Investor agree to indemnify DAFOE and its officers, directors, employees, representatives, attorneys and agents against damages they suffer as a result of any false representation contained anywhere herein.  The Investor authorizes DAFOE or relevant third parties to verify the accuracy of statements contained herein.

	 
	2.

(a)

The information contained in this Questionnaire is complete and accurate and may be relied upon; and

(b)

I will notify DAFOE immediately of any material adverse change in any of such information occurring prior to the closing of the Purchase.

IN WITNESS WHEREOF, the undersigned has initialed the foregoing statements and executed this Questionnaire this ____ day of _____, 2011.

	
	__________________________________________________________________

Name of Investor

	__________________________________________________________________

Signature

	__________________________________________________________________

Position (if Investor is not an individual

3Exhibit 10.2

EMPLOYMENT AGREEMENT

This EMPLOYMENT AGREEMENT (this “Agreement”), dated effective as of January 1, 2011 (the “Effective Date”), is entered into on January 25, 2011, by and between Davi Luxury Brand Group, Inc. (f/k/a Dafoe Corp.), a Nevada corporation (the “Company”), and Parrish Medley (“Executive”).  

WHEREAS, the Company has offered and Executive has accepted a position of employment with the Company; and

WHEREAS, since January 1, 2011, Executive has furnished services to the Company with the understanding that the Company and Executive would enter into this Agreement to document the terms and conditions previously agreed upon by each of the Company and Executive; and

NOW THEREFORE, in consideration of the mutual covenants contained herein and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

1.

Term of Employment.  The Company hereby agrees that, commencing on the Effective Date, the Company shall employ Executive as the Company’s Chief Executive Officer (“CEO”), and Executive hereby agrees to accept such employment, upon the terms and subject to the conditions hereinafter set forth.  The term of Executive’s employment hereunder (the “Term”) shall commence as of the Effective Date, and shall continue until the fourth anniversary of the Effective Date, subject to earlier termination as provided in Section 4 of this Agreement.  

2.

Position, Duties and Obligations of Employment.  

(a)

Position.  The Company agrees to employ Executive under this Agreement in the position of CEO.  Executive shall perform such duties and functions as are customarily performed by a CEO of a corporation the size and nature of the Company, including the duties and functions from time to time assigned to him by Company’s Board of Directors (the “Board”) that are consistent with such title and position.

(b)

Obligations.  So long as Executive is employed by the Company under this Agreement, he shall devote the necessary amount of Executive’s time, energy and efforts to the business of the Company, and to use Executive’s best efforts and abilities faithfully and diligently to promote the business interests of the Company, consistent with the highest and best standards of the industry and in compliance with all applicable laws, ordinances, statutes and regulations relating to the conduct of the business of Company.  Nothing herein shall, however, require Executive to provide services on a full-time basis.  In addition, nothing in this Agreement shall preclude Executive from engaging in appropriate civic, charitable or religious activities or from devoting a reasonable amount of time to private investments, as long as such activities and/or services do not interfere or conflict with his responsibilities or duties to the Company.  

(c)

Additional Obligations.  Executive’s employment shall also be governed by the policies, procedures, terms and benefits as may be set forth in any employee handbook, operations manual and any other written documentation presented to Executive by the Company 

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and applicable to all employees of the Company generally.  Additionally, the Company and Executive acknowledge that Executive is currently the President, Chief Financial Officer, and a director of Regal Group, Inc. (the “Other Position”).  Executive represents that his obligations to the Other Position will not impinge on or conflict with his duties and obligations to Company under this Agreement. The Company agrees that Executive may continue to hold the Other Position during the term of this Agreement.

(d)

Compliance.  Executive shall use his best efforts to maintain the Company’s compliance with all SEC rules, regulations and reporting requirements for publicly traded companies, including, without limitation, overseeing, and preparing and filing with the SEC all periodic reports the Company is required to file under the Securities Exchange Act of 1934, as amended.  Executive shall at all times comply, and cause the Company to comply, with the then-current good corporate governance standards and practices as prescribed by the SEC, any exchange on which the Company’s capital stock or other securities may be traded and any other applicable governmental entity, agency or organization.

(e)

Opportunities.  Executive shall make available to the Company and present to the Board all business opportunities of which he becomes aware, which are relevant to the business of the Company, and to no other person or entity or to himself individually. 

3.

Compensation and Other Benefits.  

(a)

Salary.  The Company shall pay the Executive, for the period commencing on the Effective Date and continuing during the remainder of the Term, $8,000 per calendar month, which shall be paid in arrears at the end of each calendar month (the “Salary”). 

(b)

Options.  In the event that the Company adopts or otherwise implements a stock incentive plan during the Term whereby the Company may grant stock options or other capital interests of the Company to any directors, officers, key employees, employees or consultants, the Company hereby agrees in good faith to grant Executive capital interests pursuant to such plan on a substantially similar basis as granted to the executive officers and/or key employees of the Company.  

(c)

Bonus.  Employee shall also be eligible to receive bonuses from time to time based on the terms and conditions agreed upon by the Board.  

(d)

Business Expenses.  During the Term, the Company shall promptly reimburse Executive for all reasonable, out-of-pocket business expenses incurred in the performance of his duties hereunder consistent with the Company’s policies and procedures, in effect from time to time, with respect to travel, entertainment and other business expenses customarily reimbursed to senior executives of the Company in connection with the performance of their duties on behalf of the Company.  

(e)

Medical and Other Benefits.  The Company has not implemented any medical, dental, life and long-term and short-term disability insurance programs, pension and retirement programs, or other fringe benefit programs for its officers or employees.  However, in the event that the Company does adopt or implement any such benefit plan or program during the Term, the Company shall provide such benefits to Executive in the same manner as such benefits 

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are made available to the other executive officers of the Company from time to time.  Nothing herein, however, is intended or shall be construed to require the Company to institute any particular plan or benefit.  

(f)

Vacation.  Executive shall accrue two weeks paid vacation during each 12-month period that he is employed hereunder, provided that the maximum vacation pay Executive may have accrued at any time shall equal three weeks.  If Executive’s earned but unused vacation pay reaches this maximum, he will not accrue any additional vacation pay.  If Executive later uses enough vacation pay to fall below the maximum, he will resume earning vacation pay from that day forward.  In such a case, no vacation pay will be earned for the period in which Executive’s unused vacation pay was at the maximum.  

(g)

Withholding.  The Company may deduct from any compensation payable to Executive amounts sufficient to cover Executive’s share of applicable federal, state and/or local income tax withholding, social security payments, state disability and other insurance premiums and payments.

(h)

Compensation Upon Termination.  Upon termination of Executive’s employment under this Agreement for any reason, the Company shall pay Executive (or his estate, as applicable) any and all unpaid amounts of his Salary through the date of termination, and Executive shall not be entitled to any other payments hereunder.

4.

Termination of Employment.  Executive’s employment pursuant to this Agreement shall terminate on the earliest to occur of the following:

(a)

upon the death of Executive; or

(b)

Executive’s disability if Executive is unable to perform the duties of his employment on a full time basis for more than 90 days in any 12-month period of time, as determined by the Board; or

(c)

the fourth anniversary of the Effective Date; or 

(d)

upon delivery to Executive of written notice of termination by the Company for Cause.  For purposes of this Agreement, “Cause” shall mean any of the following:  (i) Executive materially breaches any obligation, duty, or covenant under this Agreement, which breach is not cured or corrected within fifteen (15) days of receipt by Executive of written notice thereof from the Company (except for breaches of Section 5 of this Agreement, which cannot be cured and for which the Company need not give any opportunity to cure), (ii) Executive’s conviction of, or plea of “guilty” or “no contest” to, a felony under the laws of the United States or any State thereof, (iii) a continuing failure by Executive to perform assigned duties after receiving written notification of such failure from the Board, (iv) Executive’s failure to cooperate in good faith with a governmental or internal investigation of the Company or its directors, officers or employees, (v) Executive’s gross negligence or willful misconduct with respect to the Company, (vi) Executive’s commission of an act of fraud or misappropriation of funds upon the Company, or (vii) Executive breaches the Company’s code of conduct or code of ethics as in effect from time to time; or

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(e)

upon delivery of written notice from Executive to the Company for Good Reason.  For purposes of this Agreement, “Good Reason” shall mean: (i) without Executive’s consent, the Company changes Executive’s position or duties to such an extent that his duties are no longer consistent with the positions of CEO of the Company, or (ii) Company materially breaches any term of this Agreement which breach continues uncured following fifteen (15) days written notice by Executive to the Company of such breach. 

5.

Indemnification.

The Company agrees to indemnify and hold harmless Executive from and against any losses, claims, damages or liabilities related to or arising out of this engagement and the services provided by Executive pursuant to this Agreement, and will reimburse Executive for all expenses (including counsel fees and court costs) as they are incurred by Executive in connection with investigating, preparing or defending any such action or claim, whether or not in connection with pending or threatened litigation in which Executive is a party.  If a claim for indemnification hereunder is to be made by Executive, Executive shall provide prompt written notice to the Company of the commencement of such action or assertion of such claim, but the failure to give such notice shall not affect any obligation of the Company to indemnify such party, except to the extent (and only to the extent) that the Company is prejudiced in its defense of the claim.  The Company will not, however, be responsible for any claims, liabilities, losses, damages or expenses that are determined by a court of competent jurisdiction to have resulted from Executive’s willful misconduct.  Executive’s rights under this Section 5 shall be in addition to, and not  in lieu of, any and all other rights of Executive under applicable law or any agreement with the Company regarding indemnification. 

6.

Inventions.  

(a)

All processes, technologies and inventions relating to the business of the Company (collectively, “Inventions”), including new contributions, improvements, ideas, discoveries, trademarks and trade names, conceived, developed, invented, made or found by Executive, alone or with others, during his employment by the Company, whether or not patentable and whether or not conceived, developed, invented, made or found on the Company’s time or with the use of the Company’s facilities or materials, shall be the property of the Company and shall be promptly and fully disclosed by Executive to the Company.  Executive shall perform all necessary acts (including, without limitation, executing and delivering any confirmatory assignments, documents or instruments requested by the Company) to assign or otherwise to vest title to any such Inventions in the Company and to enable the Company, at its sole expense, to secure and maintain domestic and/or foreign patents or any other rights for such Inventions.  

(b)

If Executive breaches Section 6(a) above, or in the event that any such breach is threatened by Executive, in addition to and without limiting or waiving any other remedies available to the Company at law or in equity, the Company shall be entitled to immediate injunctive relief in any court, domestic or foreign, having the capacity to grant such relief, to restrain any such breach or threatened breach and to enforce the provisions of this Section 5. 

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7.

Miscellaneous.

(a)

No Violation of Other Agreements.  Each of the parties hereto represents and warrants that its or his respective execution, delivery, or performance of this Agreement does not conflict with, or violate the terms of, any other agreement to which each is a party or by which each is bound.

(b)

Binding Effect; Assignment.  This Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective legal representatives, heirs, distributees, successors and assigns.  Executive may not assign any of his rights and obligations under this Agreement.  The Company may assign its rights and obligations under this Agreement to any successor entity. 

(c)

Notices.  All notices, requests, demands and other communications hereunder shall be in writing and shall be deemed to have been duly given: (i) when delivered by hand and receipted for by the party to whom said communication shall have been directed; or (ii), if mailed by certified or registered mail with postage prepaid, on the third business day after the date on which said communication is so mailed and addressed to the appropriate party at the following address:

		
	If to Executive:

	Parrish Medley

8927 St. Ives Drive 

Los Angeles, CA 90069

	If to the Company:

	Davi Luxury Brand Group, Inc.

9426 Dayton Way

Beverly Hills, CA 90210

Attention:  Chairman

	With a copy to:

	TroyGould PC

1801 Century Park East

Suite 1600

Los Angeles, CA 90067

Attention:  Istvan Benko, Esq.

A party may change its address by delivering notice of such change in the manner set forth in this Section 7(c). 

(d)

Governing Law.  This Agreement shall be governed by, and construed in accordance with, the laws of the State of Nevada without resort to conflict of laws principles.  

(e)

Severability.  Each of the provisions of this Agreement are separate and distinct and independent of one another, so that if any provision of this Agreement shall be held by a court of competent jurisdiction to be invalid or unenforceable for any reason, such invalidity or unenforceability shall not effect the validity or enforceability of the other provisions of this Agreement.  If any provision of this Agreement is so held to be invalid or unenforceable, the parties agree that the court making such determination shall have the power to amend such 

5

provision or to delete specific words or phrases so that such provision shall then be enforceable to the fullest extent permitted by law unless such change is contrary to the intent of the parties hereto.

(f)

Captions.  The captions, headings and titles of the sections of this Agreement are inserted merely for convenience and ease of reference and shall not affect or modify the meaning of any of the terms, covenants or conditions of this Agreement.

(g)

Waiver.  Failure to insist upon strict compliance with any of the terms, covenants, or conditions hereof shall not be deemed a waiver of such term, covenant, or condition, nor shall any waiver or relinquishment of, or failure to insist upon strict compliance with, any right or power hereunder at any one or more times be deemed a waiver or relinquishment of such right or power at any other time or times.

(h)

Equal Drafters Clause.  Each party to this Agreement has participated in the negotiation of the terms of this Agreement.  Therefore, any construction to be made as to this Agreement shall not be for or against either party on the basis that either party was the “drafter” or “preparer.”

(i)

Counterparts.  This Agreement may be executed in several counterparts, each of which shall be deemed to be an original but all of which together will constitute one and the same instrument.

(j)

Entire Agreement; Amendment.  This Agreement: (i) contains a complete statement of all the arrangements between the parties with respect to Executive’s engagement by the Company; (ii) supersedes all prior and existing negotiations and agreements between the parties concerning Executive’s engagement; and (iii) can only be changed or modified pursuant to a written instrument duly executed by each of the parties hereto.

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the day and year first above written.

		
	EXECUTIVE

_/s/ Parrish Medley_____

Parrish Medley

	DAVI LUXURY BRAND GROUP, INC.

_/s/ Carlo Mondavi______

By:

Carlo Mondavi

Its:

Chairman

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