Document:

EX-10.16

 Exhibit 10.16 

STOCK PLEDGE AGREEMENT 

This Stock Pledge Agreement (this “Agreement”) is entered into as of October 3, 2013 by and between SILICON VALLEY BANK
(“Bank”) and STRATEGIC DATA CORP. (“Pledgor”). 
 RECITAL 

Pledgor wishes to borrow money from time to time from Bank pursuant to that certain Loan and Security Agreement dated as of September 27,
2011, executed by and among Pledgor, The Rubicon Project, Inc., Sitescout Corporation, Rubicon-FAN, Inc., Mobsmith, Inc., and Bank (as amended, restated, or otherwise modified from time to time, the “Loan Agreement”; capitalized terms used
but not otherwise defined herein shall have the meanings given them in the Loan Agreement). Bank has agreed to extend credit and provide other financial accommodations to Pledgor upon the terms and conditions set forth in the Loan Agreement provided
Pledgor secures the Obligations in accordance with the terms of this Agreement. 
 NOW, THEREFORE, Pledgor and Bank agree as follows: 

 

	1.	CREATION OF SECURITY INTEREST. 

 1.1. Grant of Security Interest 

(a) Pledgor hereby pledges, assigns and delivers to Bank and grants to Bank a security interest in the property described on Exhibit A
attached hereto (the “Pledged Collateral”) as security for the prompt payment and performance of all of the Obligations. 
 (b)
The term “Pledged Collateral” shall also include any securities, investment properties, instruments or distributions of any kind issuable, issued or received by Pledgor upon conversion of, in respect of, or in exchange for any other
Pledged Collateral, including, but not limited to, those arising from a stock dividend, stock split, reclassification, reorganization, merger, consolidation, sale of assets or other exchange of securities or any dividends or other distributions of
any kind upon or with respect to the Pledged Collateral. 
 1.2. Delivery of Additional Documentation Required. Pledgor will from
time to time execute and deliver to Bank, at the request of Bank, all financing statements and other documents that Bank may reasonably request, in form satisfactory to Bank, to perfect and continue the perfection of Bank’s security interests
in the Pledged Collateral. Pledgor authorizes Bank to file financing statements without notice to Pledgor, in all appropriate jurisdictions, as Bank deems appropriate, to perfect or protect Bank’s interest in the Pledged Collateral. The
certificate or certificates for the securities included in the Pledged Collateral, accompanied by an instrument of assignment duly executed in blank by Pledgor, have been, or will, within five (5) days after the date hereof, be delivered by
Pledgor to Bank. Pledgor shall cause the books of the issuers listed on Exhibit A to reflect the pledge of the Pledged Collateral. 

1.3. Voting Prior to Demand. So long as Pledgor has not received a notice from the Bank that an Event of Default (as defined below) has
occurred and is continuing and as a result 

 
thereof the Bank is terminating Pledgor’s voting privileges hereunder, Pledgor shall be entitled to exercise any voting rights with respect to the Pledged Collateral and to give consents,
waivers and ratifications in respect thereof, provided that no vote shall be cast or consent, waiver or ratification given or action taken which would be inconsistent with any of the terms of this Agreement or which would constitute or create
any violation of any of such terms. All such rights of Pledgor to vote and give consents, waiver and ratifications shall upon notice to Pledgor cease in case such an Event of Default hereunder shall occur and be continuing. 

 

	2.	REPRESENTATIONS AND WARRANTIES. Pledgor represents and warrants that: 

 2.1. Due Organization
and Qualification. Pledgor is duly existing and in good standing under the laws of its state of formation and is qualified and licensed to do business in, and is in good standing in, any state in which the conduct of its business or its
ownership of property requires that it be so qualified. 
 2.2. Due Authorization; No Conflict. The execution, delivery, and
performance of this Agreement are within Pledgor’s powers, have been duly authorized, and neither conflict with nor constitute a breach of any provision contained in Pledgor’s formation documents or bylaws, nor will they constitute an
event of default under any material agreement to which Pledgor is a party or by which Pledgor is bound. 
 2.3. No Prior
Encumbrances. Pledgor has good title to the Pledged Collateral, free and clear of any liens, security interests, or other encumbrances other than Permitted Liens. 

2.4. Litigation. There is no action, suit or proceeding affecting Pledgor pending or, to Pledgor’s knowledge, threatened before
any court, arbitrator, or governmental authority, domestic or foreign, which may have a material adverse effect on the ability of Pledgor to perform its obligations under this Agreement. 

2.5. Solvency. The incurrence of Pledgor’s obligations under this Agreement will not cause Pledgor to (a) become insolvent;
(b) be left with unreasonably small capital for any business or transaction in which Pledgor is presently engaged or plans to be engaged; or (c) be unable to pay its debts as such debts mature. 

 

	3.	NEGATIVE COVENANTS 

 Pledgor covenants and agrees that, until the payment in full of the
Obligations and for so long as Bank may have any obligation to extend credit to Pledgor or otherwise perform under the Loan Agreement, Pledgor shall not do any of the following, unless permitted by the Loan Agreement: 

3.1. Dispositions. Convey, sell, lease, transfer, pledge, assign control over or otherwise dispose of all or any part of the Pledged
Collateral. 
 3.2. Encumbrances. Create, incur, assume or suffer to exist any security interest, lien or encumbrance with respect to
the Pledged Collateral, other than the security interest in favor of Bank. 

  
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	4.	EVENTS OF DEFAULT 

 Any one or more of the following events shall constitute an “Event of
Default” under this Agreement: 
 4.1. Loan Agreement. If an Event of Default occurs under the Loan Agreement. 

 

	5.	BANK’S RIGHTS AND REMEDIES 

 5.1. Rights and Remedies. Upon the occurrence and
during the continuance of an Event of Default, Bank may, at its election, without notice of its election and without demand, do any one or more of the following, all of which are authorized by Pledgor: 

(a) Exercise all such rights as a secured party under the Uniform Commercial Code of the State of California as it, in its sole judgment,
shall deem necessary or appropriate, including the right to sell all or any part of the Pledged Collateral at one or more public or private sales upon five (5) days prior written notice to Pledgor, and any such sale or sales may be made for
cash, upon credit, or for future delivery, and in connection therewith, Bank may grant options, provided that any such terms or options shall, in the best judgment of Bank, be extended only in order to obtain the best possible price. 

(b) Declare all Obligations immediately due and payable (but if an Event of Default described in Section 8.5 of the Loan Agreement occurs
all Obligations are immediately due and payable without any action by Bank). 
 5.2. Sale of Pledged Collateral. Pledgor recognizes
that Bank may be unable to effect a public sale of all or a part of the Pledged Collateral by reason of certain prohibitions contained in the Securities Act of 1933, as amended (the “Act”), so that Bank may be compelled to resort to one or
more private sales to a restricted group of purchasers who will be obliged to agree, among other things, to acquire the Pledged Collateral for their own account, for investment and without a view to the distribution or resale thereof. Pledgor
understands that private sales so made may be at prices and on other terms less favorable to the seller than if the Pledged Collateral were sold at public sales, and agrees that Bank has no obligation to delay the sale of any of the Pledged
Collateral for the period of time necessary (even if Bank would agree), to register such securities for sale under the Act. Pledgor agrees that private sales made under the foregoing circumstances shall be deemed to have been made in a commercially
reasonable manner. 
 5.3. Remedies Cumulative. Bank’s rights and remedies under this Agreement, the Loan Agreement, and all
other agreements shall be cumulative. Bank shall have all other rights and remedies not inconsistent herewith as provided under the Code, by law, or in equity. No exercise by Bank of one right or remedy shall be deemed an election, and no waiver by
Bank of any Event of Default on Pledgor’s part shall be deemed a continuing waiver. No delay by Bank shall constitute a waiver, election, or acquiescence by it. 

5.4. Demand; Protest. Pledgor waives demand, protest, notice of protest, notice of default or dishonor, notice of payment and
nonpayment, notice of any default, nonpayment at 

  
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maturity, release, compromise, settlement, extension, or renewal of accounts, documents, instruments, chattel paper, and guarantees at any time held by Bank on which Pledgor may in any way be
liable. 
 5.5. Hold on Pledged Collateral. Pledgor agrees that, until the later of the termination of the Loan Agreement and payment
in full of all Obligations, Bank may hold and refuse to release the Pledged Collateral to any party, including Pledgor. 
 5.6. Power of
Attorney. When an Event of Default occurs and continues, Pledgor irrevocably appoints Bank as its lawful attorney to transfer the Pledged Collateral into the name of Bank or a third party as the Code permits and cause new certificates
representing the Pledged Collateral to be issued in the name of Bank. Bank may exercise the power of attorney to sign Pledgor’s name on any documents necessary to perfect or continue the perfection of any security interest regardless of whether
an Event of Default has occurred. Bank’s appointment as Pledgor’s attorney in fact, and all of Bank’s rights and powers, coupled with an interest, are irrevocable until the later of the payment in full of all Obligations or so long as
Bank may have any obligation to perform under the Loan Agreement. 
 5.7. Bank Expenses. If Pledgor fails to pay any amount due
hereunder or furnish any required proof of payment to third persons in connection with the Pledged Collateral, Bank may make all or part of the payment and take any action Bank deems prudent. Any amounts paid by Bank are Bank Expenses and
immediately due and payable, bearing interest at the then applicable rate and secured by the Pledged Collateral. No payments by Bank are deemed an agreement to make similar payments in the future or Bank’s waiver of any Event of Default. After
the sale of any of the Pledged Collateral, Bank may deduct all reasonable legal and other expenses and attorneys’ fees for preserving, collecting, selling and delivering the Pledged Collateral and for enforcing its rights with respect to the
Obligations, and shall apply the remainder of the proceeds to the Obligations in such manner as Bank in its reasonable discretion shall determine, and shall pay the balance, if any, to Pledgor. 

5.8. Bank’s Liability for Pledged Collateral. If Bank complies with reasonable banking practices, it is not liable or responsible
for the safekeeping of the Pledged Collateral. 
  

	6.	NOTICES 

 Unless otherwise provided in this Agreement, all notices or demands by any party
relating to this Agreement shall be in writing and (except for financial statements and other informational documents which may be sent by first-class mail, postage prepaid) shall be personally delivered or sent by certified mail, postage prepaid,
return receipt requested, or by prepaid facsimile to Pledgor or to Bank, as the case may be, at its addresses and facsimile numbers set forth below: 
  

			
	If to Pledgor:	    	Strategic Data Corp.
		    	12181 Bluff Creek Drive
		    	Playa Vista, CA 90094
		    	Attn:
		    	Fax:

  
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	If to Bank:	    	Silicon Valley Bank
		    	38 Technology Drive West, Suite 150
		    	Irvine, CA 92618
		    	Attn: Victor Le
		    	Fax: (949) 790-9020

 Either party hereto may change the address or facsimile number at which it is to receive notices hereunder by
notice in writing in the foregoing manner given to the other. 
  

	7.	CHOICE OF LAW AND VENUE; JURY TRIAL WAIVER 

 This Agreement shall be governed by, and construed
in accordance with, the internal laws of the State of California, without regard to principles of conflicts of law. Each of Pledgor and Bank hereby submits to the exclusive jurisdiction of the state and Federal courts located in the State of
California. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, PLEDGOR AND BANK EACH HEREBY WAIVE THEIR RESPECTIVE RIGHTS TO A JURY TRIAL OF ANY CLAIM OR CAUSE OF ACTION BASED UPON OR ARISING OUT OF THIS AGREEMENT, THE LOAN AGREEMENT, AND ANY
RELATED DOCUMENTS OR ANY OF THE TRANSACTIONS CONTEMPLATED HEREIN, INCLUDING CONTRACT CLAIMS, TORT CLAIMS, BREACH OF DUTY CLAIMS, AND ALL OTHER COMMON LAW OR STATUTORY CLAIMS. EACH PARTY RECOGNIZES AND AGREES THAT THE FOREGOING WAIVER CONSTITUTES A
MATERIAL INDUCEMENT FOR IT TO ENTER INTO THIS AGREEMENT. EACH PARTY REPRESENTS AND WARRANTS THAT IT HAS REVIEWED THIS WAIVER WITH ITS LEGAL COUNSEL AND THAT IT KNOWINGLY AND VOLUNTARILY WAIVES ITS JURY TRIAL RIGHTS FOLLOWING CONSULTATION WITH LEGAL
COUNSEL. 
 WITHOUT INTENDING IN ANY WAY TO LIMIT THE PARTIES’ AGREEMENT TO WAIVE THEIR RESPECTIVE RIGHT TO A TRIAL BY JURY, if the
above waiver of the right to a trial by jury is not enforceable, the parties hereto agree that any and all disputes or controversies of any nature between them arising at any time shall be decided by a reference to a private judge, mutually selected
by the parties (or, if they cannot agree, by the Presiding Judge of the Santa Clara County, California Superior Court) appointed in accordance with California Code of Civil Procedure Section 638 (or pursuant to comparable provisions of federal
law if the dispute falls within the exclusive jurisdiction of the federal courts), sitting without a jury, in Santa Clara County, California; and the parties hereby submit to the jurisdiction of such court. The reference proceedings shall be
conducted pursuant to and in accordance with the provisions of California Code of Civil Procedure §§ 638 through 645.1, inclusive. The private judge shall have the power, among others, to grant provisional relief, including without
limitation, entering temporary restraining orders, issuing preliminary and permanent injunctions and appointing receivers. All such proceedings shall be closed to the public and confidential and all records relating thereto shall be permanently
sealed. If during the course of any dispute, a party desires to seek provisional relief, but a judge has not been appointed at that point pursuant to the judicial reference procedures, then such party may apply to the Santa Clara County, California
Superior Court for such relief. The proceeding before the private judge shall be conducted in the same manner as it would be before a court under the rules of evidence applicable to judicial proceedings. The parties shall be entitled to discovery
which shall be conducted in the same 

  
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manner as it would be before a court under the rules of discovery applicable to judicial proceedings. The private judge shall oversee discovery and may enforce all discovery rules and orders
applicable to judicial proceedings in the same manner as a trial court judge. The parties agree that the selected or appointed private judge shall have the power to decide all issues in the action or proceeding, whether of fact or of law, and shall
report a statement of decision thereon pursuant to California Code of Civil Procedure § 644(a). Nothing in this paragraph shall limit the right of any party at any time to exercise self-help remedies, foreclose against collateral, or obtain
provisional remedies. The private judge shall also determine all issues relating to the applicability, interpretation, and enforceability of this paragraph. 
  

	8.	GENERAL PROVISIONS 

 8.1. Amendment of Loan Documents. Pledgor authorizes Bank, without
notice or demand and without affecting its liability hereunder, from time to time to (a) renew, extend, or otherwise change the terms of the Loan Documents or any part thereof; (b) take and hold security for the payment of the Loan
Documents, and exchange, enforce, waive and release any such security; and (c) apply such security and direct the order or manner of sale thereof as Bank in its sole discretion may determine. 

8.2. Pledgor Waivers. Pledgor waives any right to require Bank to (a) proceed against any guarantor or any other person; or
(b) pursue any other remedy in Bank’s power whatsoever. Bank may, at its election, exercise or decline or fail to exercise any right or remedy it may have against any security held by Bank, including without limitation the right to
foreclose upon any such security by judicial or nonjudicial sale, without affecting or impairing in any way the liability of Pledgor hereunder. Pledgor waives all presentments, demands for performance, notices of nonperformance, protests, notices of
protest, notices of dishonor, and notices of acceptance of this Agreement and of the existence, creation, or incurring of new or additional indebtedness. Pledgor assumes the responsibility for being and keeping itself informed of all circumstances
bearing upon the risk of nonpayment of any indebtedness or nonperformance of any obligation, warrants to Bank that it will keep so informed, and agrees that absent a request for particular information by Pledgor, Bank shall have no duty to advise
Pledgor of information known to Bank regarding such condition or any such circumstances. Pledgor waives the benefits, if any, of any statutory or common law rule that may permit a subordinating creditor to assert any defenses of a surety or
guarantor, or that may give the subordinating creditor the right to require a senior creditor to marshal assets, and Pledgor agrees that it shall not assert any such defenses or rights. 

8.3. Successors and Assigns. This Agreement binds and is for the benefit of the successors and permitted assigns of each party. Pledgor
may not assign this Agreement or any rights under it without Bank’s prior written consent which may be granted or withheld in Bank’s reasonable discretion. Bank has the right, without the consent of or notice to Pledgor, to sell, transfer,
negotiate, or grant participation in all or any part of, or any interest in, Bank’s obligations, rights and benefits under this Agreement. 

8.4. Time of Essence. Time is of the essence for the performance of all obligations set forth in this Agreement. 

  
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 8.5. Severability of Provisions. Each provision of this Agreement is severable from every
other provision in determining the enforceability of any provision. 
 8.6. Amendments in Writing, Integration. All amendments to
this Agreement must be in writing and executed by the parties hereto. This Agreement represents the entire agreement about this subject matter and supersedes prior negotiations or agreements. All prior agreements, understandings, representations,
warranties, and negotiations between the parties about the subject matter of this Agreement merge into this Agreement. 
 8.7.
Counterparts. This Agreement may be executed in any number of counterparts and by different parties on separate counterparts, each of which, when executed and delivered, are an original, and all taken together, are one agreement. 

8.8. Survival. All covenants, representations and warranties made in this Agreement continue in full force while any obligations remain
outstanding. 
 8.9. Attorneys’ Fees, Costs and Expenses. In any action or proceeding between Pledgor and Bank arising out of
this Agreement, the prevailing party will be entitled to recover its reasonable attorneys’ fees and other costs and expenses incurred, in addition to any other relief to which it may be entitled, whether or not a lawsuit is filed. 

[Signature page follows.] 

  
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 IN WITNESS WHEREOF, the parties hereto have caused this Stock Pledge Agreement to be executed as
of the date first written above. 
  

							
	Pledgor	 		 	STRATEGIC DATA CORP.
				
		 		 	By:	 	 /s/ Seizo Welch

		 		 	Title: VP Finance
			
	Bank	 		 	SILICON VALLEY BANK
				
		 		 	By:	 	 /s/ [ILLEGIBLE]

		 		 	Title: Vice President

  
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 EXHIBIT A 

The Pledged Collateral consists of all of Pledgor’s right, title and interest in and to the following whether owned now or hereafter
arising and whether the Pledgor has rights now or hereafter has rights therein and wherever located: 
 All Pledged Equity; and 

all Pledgor’s books relating to the foregoing and any and all claims, rights and interests in any of the above and all substitutions for,
additions and accessions to and proceeds thereof. 
 As used herein: 

“Equity Interest” means any security, share, unit, partnership interest, membership interest, ownership interest, equity
interest, option, warrant, participation, equity security or analogous interest (regardless of how designated) of or in a corporation, partnership, limited partnership, limited liability company, business trust or other entity, of whatever nature,
type, series or class, whether voting or nonvoting, certificated or uncertificated, common or preferred, and all rights and privileges incident thereto. 

“Issuer” means Rubicon-FAN, Inc. and any other issuer of any of the Pledged Equity. 

“Pledged Equity” means, to the extent set forth on Schedule 1 hereto, the Equity Interests of each Issuer owned by Pledgor,
in each case together with the certificates (or other agreements or instruments), if any, representing such shares, and all options and other rights, contractual or otherwise, with respect thereto, including, but not limited to, the following: 

(i) all Equity Interests representing a dividend thereon, or representing a distribution or return of capital upon or in respect thereof, or
resulting from a stock split, revision, reclassification or other exchange therefor, and any subscriptions, warrants, rights or options issued to the holder thereof, or otherwise in respect thereof; and 

(ii) in the event of any consolidation or merger involving the Issuer thereof and in which such Issuer is not the surviving Person, all shares
of each class of the Equity Interests of the successor Person formed by or resulting from such consolidation or merger. 

 SCHEDULE 1 

PLEDGED EQUITY 
  

											
	 Issuer; Type and Place of Organization
	  	Number of
Shares	  	Type	  	Certificate
Number	  	Percentage
Ownership	 
	 Rubicon-FAN, Inc.
	  		  		  		  	 	100	% 

 STOCK POWER 

FOR VALUE RECEIVED, the undersigned, Strategic Data Corp., a Delaware corporation (“Pledgor”) does hereby sell, assign and
transfer to                      all of its Equity Interests (as hereinafter defined) represented by Certificate No(s).
             in RUBICON-FAN, INC. (“Issuer”), standing in the name of Pledgor on the books of said Issuer. Pledgor does hereby irrevocably constitute and appoint
                    , as attorney, to transfer the Equity Interest in said Issuer with full power of substitution in the premises. The term
“Equity Interest” means any security, share, unit, partnership interest, membership interest, ownership interest, equity interest, option, warrant, participation, “equity security” (as such term is defined in Rule 3(a)11-1 of the General Rules and Regulations of the Securities Exchange Act of 1934, as amended, or any similar statute then in effect, promulgated by the Securities and Exchange Commission and any
successor thereto) or analogous interest (regardless of how designated) of or in a corporation, partnership, limited partnership, limited liability company, limited liability partnership, business trust or other entity, of whatever nature, type,
series or class, whether voting or nonvoting, certificated or uncertificated, common or preferred, and all rights and privileges incident thereto. 
  

							
	Dated:              20    	 		 	 PLEDGOR:
  

Strategic Data Corp.
  

		 		 	By:	 	 /s/ Seizo Welch

		 		 	Name: Seizo Welch
		 		 	Title: VP FinanceEX-10.18

 Exhibit 10.18 

EXECUTIVE SEVERANCE AND VESTING ACCELERATION AGREEMENT 

THIS EXECUTIVE VESTING AND SEVERANCE AGREEMENT (this “Agreement”), dated as of
            , 2013, is entered into by and between The Rubicon Project, Inc. (the “Company”), and [EXECUTIVENAME] (“Executive”). 

The Company and Executive are currently parties to the following documents: 
  

	 	(i)	an Employment Letter dated [ELDATE] (the “Employment Letter”) and 

  

	 	(ii)	Notices of Stock Option Grant(s) and Stock Option Agreement(s) (the “Option Agreements”), dated as follows: 

  

	 	a.	[GRANTAGREEMENT] 

  

	 	b.	[GRANTAGREEMENT] 

 The undersigned desire to enter into this Agreement to set forth the terms by which
Executive would receive certain accelerated vesting and severance pay under certain circumstances in connection with a termination of Executive’s employment. With respect to severance and change in control protection, this Agreement supersedes
the Employment Letter, Option Agreements, and any other contracts between Executive and the Company or policies of the Company (collectively with the Employment Letter and Option Agreements, the “Existing Documents”) as
set forth below. 
 1. Certain Defined Terms. As used herein: 

(a) “Base Salary” means Executive’s then-current base salary. 

(b) “Cause” means the occurrence of one or more of the following: 

(i) Executive’s refusal to materially perform Executive’s duties and responsibilities, or to devote substantially all of
Executive’s normal business time to the business and affairs of the Company or its successor (except in the case of Disability); 

(ii) Executive’s material misappropriation of the Company’s or its successor’s funds or property; 

(iii) Executive’s conviction of, or plea of guilty to or admission of, a felony; 

(iv) Executive’s willful misconduct or gross negligence which materially injures or could reasonably be expected to materially injure
the reputation, business or business relationships of the Company, its successor or their respective affiliates; or 
 (v) Executive’s
material breach of any material provision of any written agreement between Executive and the Company or its successor. 
 Notwithstanding
the foregoing, in no event shall Executive’s termination be for “Cause” unless (1) an event or circumstance set forth in clauses (i) through (v) shall have occurred and the Company or its successor provides Executive
with written notice thereof within thirty days after it first has knowledge of the occurrence or existence of any such event or circumstance, which notice specifically identifies the event or circumstance that it believes constitutes Cause, and
(2) to the extent correctable, Executive fails to correct the circumstance or event so identified within thirty days after receipt of such notice. 

 (c) “Code” means Internal Revenue Code of 1986, as amended and
“Section 409A” and “Section 280G” refer to Sections 409A and 280G of the Code. 
 (d)
“Date of Termination” means the date of the Separation of Service. 
 (e) “Disability” means
Executive is “disabled” within the meaning of Section 409A. 
 (f) “Good Reason” means the occurrence
of any one or more of the following events: 
 (i) the Company or its successor relocates Executive’s principal place of employment by
more than twenty miles; 
 (ii) a material reduction in Executive’s compensation (including Executive’s base salary and/or
performance-related bonuses targets, but excluding discretionary bonuses (if any)); or 
 (iii) Executive’s position, duties, or
reporting relationship are materially and adversely changed, resulting in a position of materially less stature or responsibility; provided, that a change in Executive’s title alone will not constitute “Good Reason” unless
there is also a material and adverse change in Executive’s position, duties, or reporting relationship. Without limiting other instances of material reduction in Executive’s position, duties, or reporting relationship, a material reduction
of Executive’s position, duties, or reporting relationship is deemed to occur if (i) following a Sale Transaction Executive is no longer serving as the [EXECUTIVEPOSITION] of the combined and/or successor entity, or (ii) even if
following a Sale Transaction Executive is serving as the [EXECUTIVEPOSITION] of the combined and/or successor entity, that combined and/or successor entity is a division or subsidiary of a larger operating company. 

Notwithstanding the foregoing, Executive’s termination shall not constitute a termination for “Good Reason” as a result of any
event in (i)-(iii) above unless (1) Executive first provides the Company or its successor with written notice thereof within ninety days after the occurrence of such event, (2) to the extent correctable, the Company or its successor
fails to cure the circumstance or event so identified within thirty days after receipt of such notice, and (3) Executive designates an effective date for Executive’s termination for Good Reason no later than thirty days after the
expiration of the Company’s cure period, subject to any extension of such effective date requested by the Company or its successor and agreed by Executive. 

(g) “Involuntary Termination” means a termination of Executive’s employment by the Company without Cause or by
Executive for Good Reason. 
 (h) “Sale Transaction” means a Change in Control as defined in the Company’s 2007
Stock Incentive Plan or any successor plan, as well as: (i) the Company shall sell, lease, transfer, convey, or otherwise dispose of, in any single transaction or series of related transactions, all or substantially all of the assets or
intellectual property of the Company and its subsidiaries, taken as a whole (except where such sale, lease, transfer, conveyance or disposition is to a wholly owned subsidiary of the Company), or the sale or disposition, whether by merger or
otherwise, of one or more of the Company’s subsidiaries if all or substantially all of the assets or intellectual property of the Company and its subsidiaries taken as a whole are held by such subsidiary or subsidiaries (except where such sale
or other disposition is to the Company or another of the Company’s wholly-owned subsidiaries); (ii) upon a 

  
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transaction or series of related transactions to which the Company is a party in which a majority of the Company’s voting power is transferred (other than a transaction or series of related
transactions solely for bona fide equity financing purposes in which cash is received by the Company or any successor, in which indebtedness of the Company is cancelled or converted or in which both cash is received and indebtedness is cancelled or
converted); or (iii) upon a merger, consolidation or similar transaction or series of transactions in which the Company or a subsidiary of the Company is a constituent party and the Company issues shares of its capital stock pursuant to such
merger, consolidation or similar transaction or series of transactions, other than a merger or consolidation in which the shares of capital stock of the Company outstanding immediately prior to such merger or consolidation continue to represent, or
are converted or exchanged for shares of capital stock which represent, immediately following such merger or consolidation, a majority of the voting power of the surviving or resulting corporation or other entity (or the parent corporation or other
entity of such surviving or resulting corporation or other entity). 
 (i) “Separation of Service”
means a “separation of service” from the Company within the meaning of Section 409A. 
 (j) “Target
Bonus” means, for any given year, the amount that would be paid if Executive earned 100% of the sum of his then current on-target performance-based bonuses. 

2. Payments and Vesting Acceleration Upon Involuntary Termination. 

(a) Accrued Obligations. In the event that Executive’s employment under this Agreement terminates for any reason, upon such
termination, the Company will pay to Executive in a single lump sum payment, within thirty days after the Date of Termination (as defined below), or such earlier date as may be required by applicable law, the aggregate amount of (i) any earned
but unpaid Base Salary, (ii) any accrued, but unused vacation (if any), (iii) unreimbursed business expenses incurred prior to the Date of Termination that that are reimbursable in accordance with applicable Company policies, and
(iv) any earned but unpaid incentive bonus or commission payments (together, the “Accrued Obligations”). Vested or earned benefits under any employee benefit plan shall be governed by the terms and conditions of the
applicable plans except as expressly set forth herein. 
 (b) Involuntary Termination Prior To a Sale Transaction. Subject to
Section 3, in the event of an Involuntary Termination prior to and not in connection with the consummation of a Sale Transaction, Executive will be entitled, upon Executive’s Separation from Service, to the payments and benefits set forth
in this Section 2(b): 
 (i) 6 Months Salary Severance. The Company shall pay to Executive an amount equal to six months of
Executive’s Base Salary, payable in substantially equal installments in accordance with the Company’s normal payroll practices during the six month period following the Termination Date (the “Salary Severance”),
provided, however, that no payments under this Section 2(b)(i) shall be made prior to the Company’s first regularly scheduled payroll date occurring on or after the 60th day
following the Date of Termination (the “First Payment Date”) and any amounts that would otherwise have been paid pursuant to this Section 2(b)(i) prior to the First Payment Date shall instead be paid on the
First Payment Date (without interest thereon). 
 (ii) Pro-Rated Bonus. The Company shall pay to Executive a pro-rated portion of
the Target Bonus for the year in which the Date of Termination occurs, determined by (i) multiplying Executive’s Target Bonus for the full calendar year in which the Date of Termination occurs by a fraction, the numerator of which equals
the number of days elapsed during the calendar year in which the Date of Termination occurs through and including the Date of Termination and the denominator of which equals 365 and (ii) subtracting the amount of any portion of Executive’s

  
 3 

 
performance-bonus paid to Executive prior to the Date of Termination (the “Pro-Rated Bonus”). The Pro-Rated Bonus shall be payable in a single lump-sum payment on the
First Payment Date, without regard to any performance conditions or requirements. 
 (iii) 6 Months Health Benefits. During the six
month period following the Date of Termination or, if earlier, the date on which Executive becomes eligible for coverage under a subsequent employer’s group health plan (in any case, the “COBRA Period”), subject to
Executive’s valid election to continue healthcare coverage under Section 4980B of the Code and the regulation thereunder, the Company shall, in its sole discretion, either (A) provide to Executive (and Executive’s dependents to
the extent covered under the Company’s group health plan at the time of termination), at the Company’s expense, or (B) reimburse Executive for, coverage under its group health plan at the same levels in effect on the Date of
Termination; provided, however, that if (I) any plan pursuant to which such benefits are provided is not, or ceases prior to the expiration of the continuation coverage period to be, exempt from the application of Section 409A under
Treasury Regulation Section 1.409A-1(a)(5), (II) the Company is otherwise unable to continue to cover Executive (or Executive’s dependents if applicable) under its group health plans, or (III) the Company cannot provide the
benefit without violating applicable law (including, without limitation, Section 2716 of the Public Health Service Act), then, in any such case, an amount equal to each remaining Company obligation shall thereafter be paid to Executive in
substantially equal monthly installments over the COBRA Period (or remaining portion thereof). 
 (iv) 6 Months Vesting Acceleration and
Exercise Term Extension. 
 (A) Vesting Acceleration. All outstanding options to purchase Company common stock and any
restricted stock, restricted stock units or other equity interest in the Company (each separate award is an “Equity Interest”) held by Executive as of the Date of Termination that are described in subsections
(1) and (2) below shall become vested and exercisable on the First Payment Date (or upon a Sale Transaction, if earlier). 
 (1)
Any Equity Interest that would have otherwise vested in accordance with its terms, absent termination of employment, during the 183-day period immediately following the Date of Termination (the “Acceleration Period”). 

(2) With respect to each Equity Interest that vests less frequently than monthly and/or has not already passed, as of the end of the
Acceleration Period, any vesting cliff imposed on such Equity Interest, the product of (A) the number of shares of such Equity Interest that would have vested, absent termination of employment, on the first vesting date scheduled to occur after
the Acceleration Period, and (B) the quotient obtained by dividing (X) the total number of calendar days between (i) the immediately preceding vesting date for such Equity Interest, even if such immediately preceding vesting date
occurs during the Acceleration Period or (ii) the vesting commencement date of such Equity Interest if no vesting date will have occurred by the end of the Acceleration Period, and the end of Acceleration Period, by (Y) the total number of
calendar days between (i) the immediately preceding vesting date for such Equity Interest, even if such immediately preceding vesting date occurs during the Acceleration Period or (ii) the vesting commencement date of such Equity Interest
if no vesting date will have occurred by the end of the Acceleration Period, and the vesting date first occurring after the Acceleration Period. 

(B) Extension of Exercise Term. The term during which Executive may exercise any stock option or other exercisable Equity Interest
shall be extended until the earlier of the first anniversary of the Date of Termination or the expiration date that would apply to such stock option or other exercisable Equity Interest had Executive remained employed with the Company. 

  
 4 

 (c) Involuntary Termination In Connection With or Following a Sale Transaction. Subject to
Section 3, in the event of an Involuntary Termination that occurs in connection with or following the consummation of a Sale Transaction, Executive will be entitled to all of the payments and benefits set forth in Section 2(b) above
on the terms and conditions provided therein, except that: 
 (i) 12 Months Salary Severance. The Salary Severance shall equal
twelve months of Executive’s Base Salary (instead of six months), payable over the twelve months following the Date of Termination in accordance with Section 2(b)(i) above 

(ii) 12 Months Health Benefits. The COBRA Period shall continue for a period of twelve months following the Date of Termination
(instead of six months) or, if earlier, the date on which Executive becomes eligible for coverage under a subsequent employer’s group health plan; and 

(iii) Full Vesting Acceleration. All of Executive’s Equity Interests shall vest in full effective upon the Involuntary
Termination, and shall remain exercisable for the period set forth in Section 2(b)(iv)(B) above. 
 (d) Death or
Disability. If Executive’s employment is terminated for Death or Disability prior to the consummation of a Sale Transaction, Executive will be entitled to all of the payments and benefits set forth in Section 2(b) above on the
terms and conditions provided therein, except that the Acceleration Period shall be 365 days (instead of 183 days). If Executive’s employment is terminated as a result of Death or Disability following the consummation of a Sale Transaction,
Executive will be entitled to all of the payments and benefits set forth in Section 2(c) above on the terms and conditions provided therein. 

(e) Other Terminations. If Executive’s employment is terminated for any reason not described in Sections 2(b) or (c) or
(d) above including, without limitation, due to a termination of Executive’s employment by the Company for Cause or by Executive without Good Reason, the Company will pay Executive only the Accrued Obligations. 

(f) No Other Payments. Except to the extent required by law, the Company shall not be obligated to pay Executive any other amounts upon
termination of Employee’s employment for any reason except as set forth in this Section 2. 
 3. Conditions to Severance and
Vesting. As a condition to Executive’s right to receive any payments or benefits under Section 2 hereof: 
 (a)
Release. Executive shall execute and deliver to the Company a release agreement in substantially the form attached hereto as Exhibit A (the “Release”) within twenty-one days (or such longer period of time
as may be required by applicable law in order to make it enforceable) following the Date of Termination and that Executive not revoke such Release during any applicable revocation period. The form of the Release may be modified as needed to
reflect changes in applicable law or regulations that are needed to provide a legally enforceable and binding release of the scope contemplated by the Release at the time of execution. 

(b) Intellectual Property Assignment and Confidential Information Agreement. Executive shall acknowledge in writing, and honor,
Executive’s obligations under the Intellectual Property Assignment and Confidential Information Agreement executed by Executive in favor of the Company (or any other agreement providing for confidentiality or the assignment of intellectual
property). 
 (c) Recoupment of Benefits. In the event of any material breach by Executive of any term of this Agreement or the
Release that is not cured within 30 days of receipt by Executive from the Company or its successor of written notice of such breach and demand for cure, without limiting any other remedy available to the Company, the Company shall have the right to
(i) terminate any payments or benefits provided for herein; and (ii) recoup any sums previously paid, or the benefits of any vesting acceleration or Equity Interest term extension provided for, hereunder. 

  
 5 

 4. Certain Tax Matters. 

(a) Six-Month Delay. Notwithstanding anything to the contrary in this Agreement, no compensation or benefits, including without
limitation any severance payments under Section 2 hereof, shall be paid to Executive during the six month period following Executive’s Separation from Service if the Company determines that paying such amounts at the time or times
indicated in this Agreement would be a prohibited distribution under Section 409A(a)(2)(B)(i) of the Code. If the payment of any such amounts is delayed as a result of the previous sentence, then on the first business day following the end
of such six-month period (or such earlier date upon which such amount can be paid under Section 409A of the Code without resulting in a prohibited distribution, including as a result of Executive’s death), the Company shall pay Executive a
lump-sum amount equal to the cumulative amount that would have otherwise been payable to Executive during such period (without interest). 

(b) 280G – Limited Excise Tax Gross-Up or Best Results. 

(i) Limited Gross-Up. Notwithstanding any other provision of this Agreement, if a Sale Transaction occurs pursuant to an agreement
entered into on or prior to the first anniversary of the date that the Company’s securities are first publicly-traded and any payments or benefits received (or to be received) by Executive whether pursuant to the terms of this Agreement or
any other plan, arrangement or agreement (“Payments”) constitute “parachute payments” as defined in Section 280G(b)(2) of the Code (“Parachute Payments”) and are subject to the excise tax
imposed by Section 4999 of the Code (the “Excise Tax”) then Executive shall be entitled to an additional payment (a “Gross-Up Payment”) in an amount such that after payment by Executive of all
applicable taxes (including any Excise Tax and taxes imposed on the Gross Up Payment, but excluding any tax, penalty or interest imposed under Section 409A of the Code), Executive retains an amount of the Gross-Up Payment equal to the sum of
(1) the Excise Tax imposed upon the Parachute Payments and (2) the product of (x) any deductions disallowed because of the inclusion of the Gross-Up Payment in Executive’s adjusted gross income and (y) the highest applicable
marginal rate of federal and applicable state income tax for the calendar year in which the Gross-Up Payment is to be made. 
 (ii) Best
Results Provision. If a Sale Transaction occurs pursuant to an agreement entered into after the first anniversary of the date that the Company’s securities are first publicly-traded, if any Payments constitute Parachute Payment and the net
after-tax amount of any such Parachute Payments, taking into account the Excise Tax, is less than the net after-tax amount if the Payments were three times Executive’s “base amount” (as defined in Section 280G(b)(3) of the Code)
less $1.00, then the Parachute Payments shall be reduced to an amount equal to three times Executive’s base amount less $1.00. If a reduction in Parachute Payments to three times Executive’s base amount less $1.00 is necessary pursuant to
the preceding sentence, the reduction will occur in the following order: (1) reduction of cash payments; (2) cancellation of accelerated vesting of equity awards; and (3) reduction of employee benefits. 

(iii) All calculations and analysis required by Section 4(b) shall be performed in a manner consistent with this
Section 4(b)(iii) by an independent, nationally recognized accounting firm (the “Independent Advisors”) selected by the Company and reasonably acceptable to Executive.

  
 6 

 
For purposes of determining whether and the extent to which any Payments are Parachute Payments and/or would be subject to the Excise Tax, (1) no portion of the Payments the receipt or
enjoyment of which Executive shall have waived at such time and in such manner so as not to constitute a “payment” within the meaning of Section 280G(b) of the Code shall be taken into account; (2) no portion of the Payments
shall be taken into account which, in the written opinion of the Independent Advisors, does not constitute a Parachute Payment” (including by reason of Section 280G(b)(4)(A) of the Code) and, in calculating the Excise Tax, no
portion of such Payments shall be taken into account which, in the written opinion of Independent Advisors, constitutes reasonable compensation for services actually rendered, within the meaning of Section 280G(b)(4)(B) of the Code, in
excess of the “base amount” (as defined in Section 280G(b)(3) of the Code) allocable to such reasonable compensation; (3) the value of any non-cash benefit or any deferred payment or benefit included in the Payments
shall be determined by the Independent Advisors in accordance with the principles of Sections 280G(d)(3) and (4) of the Code, and (4) Executive shall be deemed to (x) pay federal income taxes at the highest marginal rates of
federal income taxation for the calendar year in which the Gross-Up Payment is to be made, (y) pay applicable state and local income taxes at the highest marginal rate of taxation for the calendar year in which the Gross-Up Payment is to be
made, net of the maximum reduction in federal income taxes which could be obtained from deduction of such state and local taxes and (z) if necessary, have otherwise allowable deductions for federal income tax purposes at least equal to those
which could be disallowed because of the inclusion of a Gross-Up Payment in Executive’s adjusted gross income. 
 (c)
Section 409A. 
 (i) To the extent applicable, this Agreement shall be interpreted in accordance with Section 409A of the
Code and Department of Treasury regulations and other interpretative guidance issued thereunder, including without limitation any such regulations or other such guidance that may be issued after the Effective Date (collectively, “Section
409A”). Notwithstanding any provision of this Agreement to the contrary, in the event that following the Effective Date, the Company determines that any compensation or benefits payable under this Agreement may be subject to
Section 409A, the Company may adopt such amendments to this Agreement or adopt other policies or procedures (including amendments, policies and procedures with retroactive effect), or take any other actions that the Company determines are
necessary or appropriate to preserve the intended tax treatment of the compensation and benefits payable hereunder, including without limitation actions intended to (i) exempt the compensation and benefits payable under this Agreement from
Section 409A, and/or (ii) comply with the requirements of Section 409A, provided, however, that this Section 4(c) does not, and shall not be construed so as to, create any obligation on the part of the Company
to adopt any such amendments, policies or procedures or to take any other such actions or to create any liability on the part of the Company for any failure to do so. 

(ii) Any right to a series of installment payments pursuant to this Agreement is to be treated as a right to a series of separate payments.
To the extent permitted under Section 409A, any separate payment or benefit under this Agreement or otherwise shall not be deemed “nonqualified deferred compensation” subject to Section 409A to the extent provided in the
exceptions in Treasury Regulation Section 1.409A-1(b)(4), Section 1.409A-1(b)(9) or any other applicable exception or provision of Section 409A. 

5. At-Will. Nothing herein shall be deemed to affect the “at-will” nature of Executive’s employment. Accordingly,
Executive’s employment with the Company may be terminated at any time, with or without cause or notice, and without any severance payment or similar obligation except to the extent set forth herein. The “at will” nature of
Executive’s employment cannot be changed by an oral agreement and can only be changed by a written agreement, executed by the Company, expressly providing therefor. 

  
 7 

 6. Miscellaneous. 

(a) Effect on Existing Documents. This Agreement shall supersede the Existing Documents with respect to the subject matter hereof. The
Existing Documents shall otherwise remain in full force and effect with respect to any subject matter not covered by this Agreement. 
 (b)
Successors. This Agreement is personal to Executive and, without the prior written consent of the Company, shall not be assignable by Executive otherwise than by will or the laws of descent and distribution. This Agreement shall inure to the
benefit of and be binding upon the Company and its successors and assigns. 
 (c) Notice. For the purposes of this Agreement,
notices, demands and all other communications provided for in this Agreement shall be in writing and shall be deemed to have been duly given when delivered either personally, by reputable overnight courier or by United States certified or registered
mail, return receipt requested, postage prepaid, addressed (i) if to Executive at Executive’s last known address evidenced on the Company’s payroll records; and (ii) if to the Company, at the Company’s principal executive
offices, attention Head of Human Resources and General Counsel or, in each case, or to such other address as any party may have furnished to the other in writing in accordance with this Agreement, except that notices of change of address shall be
effective only upon receipt. 
 (d) Withholding. All payments hereunder will be subject to any required withholding of federal, state
and local taxes pursuant to any applicable law or regulation and the Company shall be entitled to withhold any and all such taxes from amounts payable hereunder. 

(e) Amendment; Waiver; Survival. No provisions of this Agreement may be amended, modified, or waived unless agreed to in writing and
signed by Executive and by a duly authorized officer of the Company. No waiver by either party of any breach by the other party of any condition or provision of this Agreement shall be deemed a waiver of similar or dissimilar provisions or
conditions at the same or at any prior or subsequent time. The respective rights and obligations of the parties under this Agreement shall survive Executive’s termination of employment and the termination of this Agreement to the extent
necessary for the intended preservation of such rights and obligations. For avoidance of doubt, the provisions of this Agreement shall govern all future equity awards made to Executive unless the agreements for such future Awards specifically
reference and waive this Section 6(e). 
 (f) Governing Law and Venue. The validity, interpretation, construction and
performance of this Agreement shall be governed by the laws of the State of California without regard to its conflicts of law principles. The sole and exclusive venue for any actions filed with a court shall be the Superior Court of Los Angeles
County and/or the United States District Court for the Southern District of California shall have exclusive jurisdiction and venue over all controversies in connection with this Agreement. Following a Sale Transaction, notwithstanding whether
Executive and Company have previously entered into an agreement to arbitrate future disputes, Executive will be able to choose to bring a court action to enforce his rights under this Agreement. 

(g) Attorney’s Fees. In the event that Executive brings an action to enforce or effect his rights under this Agreement, Executive
shall be entitled to recover his costs and expenses, including the costs of mediation, arbitration, litigation, court fees, and reasonable attorneys’ fees incurred in connection with such an action. 

(h) Validity. The invalidity or unenforceability of any provision or provisions of this Agreement will not affect the validity or
enforceability of any other provision of this Agreement, which will remain in full force and effect. 

  
 8 

 (i) Counterparts. This Agreement may be executed in one or more counterparts, each of
which will be deemed to be an original but all of which together will constitute one and the same instrument. 
 (j) Section
Headings. The section headings in this Agreement are for convenience of reference only, and they form no part of this Agreement and will not affect its interpretation. 

(k) Entire Agreement. This Agreement sets forth the final and entire agreement of the parties with respect to the subject matter hereof
and supersedes all prior agreements, promises, covenants, arrangements, communications, representations or warranties, whether oral or written, by the Company and Executive, or any representative of the Company or Executive, with respect to the
subject matter hereof. 
 (l) Further Assurances. The parties hereby agree, without further consideration, to execute and deliver
such other instruments and to take such other action as may reasonably be required to effectuate the terms and provisions of this Agreement. 

[Signature Page Follows] 

  
 9 

 IN WITNESS WHEREOF, the parties have executed this Executive Severance and Vesting Acceleration Agreement
effective the date first above written. 
  

					
	THE COMPANY:
	
	The Rubicon Project, Inc.
		
	By:	 	  

			
		 	Name:	 	  

			
		 	Title:	 	  

	
	EXECUTIVE
	
	  

	[EXECUTIVENAME]

  
 10 

 EXHIBIT A 

RELEASE AGREEMENT 
 This
Release Agreement (the “Release”) is being executed in connection with the provision of certain severance, termination or other benefits, including those provided for under the Executive Severance and Vesting
Acceleration Agreement (the “Agreement”) to which this Release is attached as an exhibit. Terms used but not defined herein shall have the meanings given to them in the Agreement. 

For valuable consideration, the receipt and adequacy of which are hereby acknowledged, Executive does hereby release and forever discharge the
“Releasees” hereunder, consisting of The Rubicon Project, Inc. (the “Company”) and its parents, subsidiaries, affiliates, shareholders, investors, partners, members, managers, associates,
affiliates, subsidiaries, successors, heirs, assigns, agents, directors, officers, employees, shareholders, representatives, lawyers, insurers, and all persons acting by, through, under or in concert with them, or any of them, of and from any and
all manner of action or actions, cause or causes of action, in law or in equity, suits, debts, liens, contracts, agreements, promises, liability, claims, demands, damages, losses, costs, attorneys’ fees or expenses, of any nature whatsoever,
known or unknown, fixed or contingent (hereinafter called “Claims”), which Executive now has or may hereafter have against the Releasees, or any of them, by reason of any matter, cause, or thing whatsoever from the beginning
of time to the date hereof. 
 The Claims released herein include, without limiting the generality of the foregoing, any Claims in any way
arising out of, based upon, or related to Executive’s employment with, or service to, the Releasees, or any of them, or the termination thereof; any claim for wages, salary, commissions, bonuses, fees, incentive payments, profit-sharing
payments, expense reimbursements, leave, vacation, severance pay or other benefits; any claim for benefits under any stock option, restricted stock or other equity-based incentive plan of the Releasees, or any of them (or any related agreement to
which any Releasee is a party); any alleged breach of any express or implied contract of employment; any alleged torts or other alleged legal restrictions on any Releasee’s right to terminate the employment of the undersigned; and any alleged
violation of any federal, state or local statute or ordinance including, without limitation, Claims arising under: the Age Discrimination in Employment Act as amended, 29 U.S.C. § 621 et seq.; Title VII of the Civil Rights Act of 1964,
as amended by the Civil Rights Act of 1991, 42 U.S.C. § 2000 et seq.; Equal Pay Act, as amended, 29 U.S.C. § 206(d); the Civil Rights Act of 1866, 42 U.S.C. § 1981; the Family and Medical Leave Act of 1993, 29 U.S.C.
§ 2601 et seq.; the Americans with Disabilities Act of 1990, 42 U.S.C. § 12101 et seq.; the False Claims Act, 31 U.S.C. § 3729 et seq.; the Employee Retirement Income Security Act, as amended, 29 U.S.C.
§ 1001 et seq.; the Worker Adjustment and Retraining Notification Act, as amended, 29 U.S.C. § 2101 et seq. the Fair Labor Standards Act, 29 U.S.C. § 215 et seq., the Sarbanes-Oxley Act of 2002;
or any other federal, state or local law. 
 Notwithstanding the foregoing, this general release shall not operate to release any rights or
claims which Executive may have to (i) payments and/or benefits under the Agreement; (ii) accrued or vested benefits, if any, as of the date hereof, under any applicable employee benefit plan within the meaning of Section 3(3) of
the Employee Retirement Income Security Act of 1974, as amended; or (iii) any Claims that cannot be waived as a matter of law. Further, nothing in this Release waives or releases or prevents Executive from in any way pursuing any rights or
claims Executive may have (i) to indemnity and defense from the Company and its subsidiaries and their successors pursuant to provisions of the charter documents the Company or its subsidiaries, any contract of indemnity, or applicable law;
(ii) to coverage under policies of insurance maintained by the Company or its subsidiaries (including without limitation insurance covering directors’ and officers’ liability, fiduciary liability, employment practices liability,
general liability, automobile damage and liability, and employed attorneys’ liability) 

 
according to the terms of such policies; (iii) to reimbursement of expenses properly incurred by Executive in the course of service to the Company; (iv) under plans or contracts
governing equity awards made to Executive; (vi) as a former employee under the Company’s retirement and welfare plans under which Executive is a beneficiary or participant, including without limitation the Company’s 401(k) plan and
plans or policies or insurance providing for health care; or (v) as a stockholder of the Company. 
 Executive acknowledges that
Executive has been advised by legal counsel and is familiar with the provisions of California Civil Code Section 1542, which provides as follows: 

“A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF
EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR.” 
 Executive,
being aware of said code section, hereby expressly waives any rights Executive may have thereunder, as well as under any other statutes or common law principles of similar effect. 

[In accordance with the Older Workers Benefit Protection Act of 1990, Executive is hereby advised as follows: (1) Executive is hereby
advised to consult with an attorney before signing this release; (2) Executive has at twenty-one days from the date of termination of employment (which is more than twenty-one days from Executive’s receipt of this release) to consider
the this release before signing it; (3) Executive waives any extension or renewal of the twenty-one day period in the event of a material change to this release or the consideration for it; and (3) if Executive signs this release prior to
the expiration of the twenty-one day period, Executive waives the balance of that period; and (4) Executive has seven days under the Age Discrimination in Employment Act after signing this release to revoke it, and this release will become
effective upon the expiration of those revocation periods. If Executive wishes to revoke this release, Executive shall provide written notice to the company’s head of human resources and General Counsel so that such notice is received no later
than 5:00 pm on the fifteenth day following Executive’s execution of this Release, in which case Executive understands that Executive will not be entitled to the consideration offered for this Release.] [if applicable] 

Executive acknowledges and represents that Executive has not suffered any discrimination or harassment by any of the Releasees and do not have
any other claims against any of the Releasees. Executive acknowledges that Executive has not been denied any leave, benefits or rights to which Executive may have been entitled under any law, including the Family and Medical Leave Act, that
Executive has not suffered any job-related wrongs or injuries for which Executive might still be entitled to compensation or relief. Executive further acknowledges and represents that, except as expressly provided in the Agreement, Executive has
been paid all amounts that any of the Releasees have ever owed Executive and been issued all Equity Interests to which Executive is entitled and Executive understands that Executive will not receive any additional compensation or benefits after the
Date of Termination except as expressly set forth in the Agreement. 
 Executive represents and warrants that there has been no assignment
or other transfer of any interest in any Claim which Executive may have against Releasees, or any of them, and Executive agrees to indemnify and hold Releasees, and each of them, harmless from any liability, Claims, demands, damages, costs, expenses
and attorneys’ fees incurred by Releasees, or any of them, as the result of any such assignment or transfer or any rights or Claims under any such assignment or transfer. It is the intention of the parties that this indemnity does not require
payment as a condition precedent to recovery by the Releasees against Executive under this indemnity. 

 Executive agrees that if Executive hereafter commences any suit arising out of, based upon, or
relating to any of the Claims released hereunder or in any manner asserts against Releasees, or any of them, any of the Claims released hereunder, then Executive shall pay to Releasees, and each of them, in addition to any other damages caused to
Releasees thereby, all attorneys’ fees incurred by Releasees in defending or otherwise responding to said suit or Claim. Notwithstanding the foregoing, this provision shall not apply to any suit or Claim to the extent is challenges the
effectiveness of this release with respect to a claim under the Age Discrimination in Employment Act. 
 Executive further understands and
agrees that neither the payment of any sum of money nor the execution of this Release shall constitute or be construed as an admission of any liability whatsoever by the Releasees, or any of them, who have consistently taken the position that they
have no liability whatsoever to Executive. 
 Executive agrees not to disparage the Company, its officers, directors, employees or agents in
any manner likely to be harmful to them or their business, personal reputation or business reputation, and the Company shall not, and shall cause its officers not to, disparage Executive in any manner likely to be harmful to Executive or
Executive’s personal reputation or business reputation; provided however, that statements which are made in good faith in response to inquiries or requests for information required by legal process shall not violate this paragraph. 

Executive acknowledges that different or additional facts may be discovered in addition to what is now known or believed to be true by him or
her with respect to the matters released in this Release, and Executive agrees that this Agreement shall be and remain in effect in all respects as a complete and final release of the matters released, notwithstanding any different or additional
facts. 
 IN WITNESS WHEREOF, Executive and the Company have executed this Release this      day of
             20    . 
  

			
	Executive:
	
	  

	[Name]	 	
	
	Company:
		
	By:	 	  

	Name:	 	  

	Title:

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