Document:

Crawford & Company Frozen Accrued Vacation Stock Purchase Plan

 Exhibit 10.1 
 CRAWFORD & COMPANY 
 FROZEN ACCRUED VACATION STOCK PURCHASE PLAN 
 Section 1        Purpose. The primary purpose of this Plan is to allow each Eligible Employee a one-time opportunity
to exchange his or her Frozen Accrued Vacation for Stock based on the closing price of the Stock on a pre-determined and pre-announced date. 
 Section 2        Definitions. 
 2.1        The term “Authorization” means the election form that an Eligible Employee will be required to properly complete and timely file with the Plan Administrator before the end of the
Offering Period in order to participate in this Plan. 
 2.2        The term “Board” means
the Board of Directors of Crawford. 
 2.3        The term “Code” means the Internal
Revenue Code of 1986, as amended. 
 2.4        The term “Committee” means the
Nominating/Corporate Governance/Compensation Committee of the Board. 
 2.5        The term
“Crawford” means Crawford & Company, a corporation incorporated under the laws of the State of Georgia, and any successor to Crawford. 
 2.6        The term “Elected Accrued Vacation Exchange” means the number of hours of Frozen Accrued Vacation that a Participant has elected to exchange for Stock on
the Purchase Date. 
 2.7        The term “Eligible Employee” means each employee of
Crawford or a Subsidiary who is pay-grade E9 or above who has Frozen Accrued Vacation. 
 2.8        The term “Frozen Accrued Vacation” means vacation accrued as of December 31, 2005, less any vacation taken from such accrued balance after such date; provided, that for
employees who were employees of Broadspire Management Services, Inc. as of October 30, 2006, “Frozen Accrued Vacation” means carryover vacation that rolled from 2006 into 2007, less any vacation taken from such accrued balance after
December 31, 2006. 
 2.9        The term “Offering Period” means a period set by the
Plan Administrator for Eligible Employees to elect to exchange Frozen Accrued Vacation for Stock, which will end before the Purchase Date. 
 2.10        The term “Participant” means each Eligible Employee who has elected to exchange his or her Frozen Accrued Vacation for Stock pursuant to this Plan. 
 2.11        The term “Plan” means this Crawford & Company Frozen Accrued Vacation Stock
Purchase Plan as effective as of the date set forth in Section 3 and as thereafter may be amended from time to time. 
  

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 2.12        The term “Plan Administrator” means the
person or persons appointed by the Committee to administer this Plan. 
 2.13        The term
“Purchase Date” means the date set by the Plan Administrator as the effective date for the purchase of Stock pursuant to the Elected Accrued Vacation Exchange. 
 2.14        The term “Purchase Price” means the closing price for a share of Stock on the Purchase Date, as such closing price is accurately reported in The Wall
Street Journal or in any successor to The Wall Street Journal or, if there is no such successor, any similar trade publication selected by the Plan Administrator or, if the Plan Administrator makes no such selection, as such closing price
is determined in good faith by the Plan Administrator; provided, if no closing price is so accurately reported for such day, the closing price for such day shall be deemed to be the last closing price for a share of Stock that was so accurately
reported before such day. 
 2.15        The term “Stock” means the $1.00 par value
Class A Common Stock of Crawford. 
 2.16        The term “Subsidiary” means each
entity that is a subsidiary of Crawford for the purposes of Section 424(f) of the Code. 
 Section 3        Effective Date. This Plan shall be effective as of the date of its adoption and approval by the Board. 
 Section 4        Stock Available for Purchase. There shall be 550,000 shares of Stock available for purchase from Crawford under this Plan; provided that the
aggregate number of shares of Stock issued under the Plan, and the aggregate number of shares of Stock issued to any one individual under the Plan, will not equal or exceed the limitations specified in Rule 312 of the New York Stock Exchange.

 Section 5        Administration. The Plan Administrator shall be responsible for the administration of
this Plan and shall have the power in connection with such administration to interpret this Plan and to take such other action in connection with such administration as the Plan Administrator deems necessary or equitable under the circumstances. The
Plan Administrator also shall have the power to delegate the duty to perform such administrative functions as the Plan Administrator deems appropriate under the circumstances. Any person to whom the duty to perform an administrative function is
delegated shall act on behalf of and shall be responsible to the Plan Administrator for such function. Any action or inaction by or on behalf of the Plan Administrator under this Plan shall be final and binding on each Eligible Employee, each
Participant and on each other person who makes a claim under this Plan based on the rights, if any, of any such Eligible Employee or Participant under this Plan. 
 Section 6         Participation. 
 6.1        Each individual who is an Eligible Employee on the first day of the Offering Period will be a Participant if he or she properly completes and files an Authorization with the Plan
Administrator on or before the last day of the Offering Period and he or she remains an Eligible Employee through the Purchase Date. 
  

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 6.2        An Authorization shall require an Eligible Employee to
provide such information and to take such action as the Plan Administrator in his or her discretion deems necessary or helpful to the orderly administration of this Plan. A Participant’s status as such shall terminate if he or she withdraws his
or her Authorization under Section 7 or his or her employment terminates before the Purchase Date. 
 Section 7        Purchase Election. 
 7.1        Each Participant’s Authorization shall specify the number of whole hours of Frozen Accrued Vacation that he or she authorizes to exchange for Stock on the Purchase Date. 
 7.2        A Participant may file an amended Authorization with the Plan Administrator on or before the end of
the Offering Period to change the number of whole hours of Frozen Accrued Vacation that he or she authorizes to exchange for the purchase of Stock on the Purchase Date. 
 7.3        A Participant may not purchase Stock under this Plan other than by the exchange of Frozen Accrued Vacation. 
 Section 8        Stock Purchase. 
 8.1        On the Purchase Date, each Participant’s Elected Accrued Vacation Exchange will be valued based on the Participant’s annual rate of salary as in effect as
of such date and used to purchase such whole number of shares of Stock determined by dividing the value of the Participant’s Elected Accrued Vacation Exchange by the Purchase Price. 
 8.2        If the number of shares of Stock available under the Plan is insufficient to cover the shares that
Participants have elected to purchase through effective Authorizations on the Purchase Date, then the number of shares of Stock to be purchased by each Participant shall be reduced to equal the number of shares of Stock (rounded down to the nearest
whole number) that the Plan Administrator shall determine by multiplying (i) the total number of shares of Stock available under this Plan by (ii) a fraction, the numerator of which is the number of whole shares of Stock that the
Participant would have purchased if sufficient shares were available under this Plan and (ii) the denominator of which is the total number of whole shares of Stock that would have been purchased by all Participants under this Plan if sufficient
shares were available. 
 8.3        If, after the purchase of as many whole shares of Stock as a
Participant’s Elected Accrued Vacation Exchange will permit, a Participant has a remaining balance (representing a fractional share of Stock), such balance shall be paid to the Participant in cash (without interest thereon) as soon as
practicable following the Purchase Date. 
 8.4        Upon the purchase of Stock on the Purchase
Date, each Participant’s Frozen Accrued Vacation will be reduced by the number of hours of Frozen Accrued Vacation that he or she exchanged for Stock on the Purchase Date. 
 Section 9        Withholding. Each Elected Accrued Vacation Exchange shall be made subject to the condition that the Participant consents to whatever action the Plan
Administrator directs to satisfy the minimum statutory tax withholding requirements, if any, that the Plan Administrator in its discretion deems applicable to the Elected Accrued Vacation Exchange. The Participant may elect to satisfy such minimum
federal and state tax withholding requirements through a reduction in the number of shares of Stock actually transferred to him or to her under the Elected 

  

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Accrued Vacation Exchange. No withholding shall be effected under the Plan that exceeds the minimum statutory federal and state withholding requirements. If
the Participant does not make an election as to the method of satisfying minimum statutory tax withholding requirements, if any, prior to the payment of Stock for such Elected Accrued Vacation Exchange, the Participant shall be deemed to have
consented to satisfaction of such withholding by reduction of the Participant’s paycheck. 
 Section 10        Delivery. Any shares of Stock purchased under this Plan shall be registered for the Participant, on an uncertificated basis, in (i) his
or her name or, if the Participant so directs on his or her Authorization filed with the Plan Administrator on or before the Purchase Date and if permissible under applicable law, (ii) the names of the Participant and one such other person as
may be designated by the Participant, as joint tenants with rights of survivorship. No Participant (or any person who makes a claim through a Participant) shall have any interest in any shares of Stock pursuant to this Plan until such shares of
Stock actually have been purchased and registered to such person. Notwithstanding the foregoing, if the Participant has established a brokerage account with SunTrust Investment Services in connection with the Participant’s participation in the
Company’s Executive Stock Bonus Plan, and the Participant supplies the Plan Administrator with the necessary transfer authorizations, the shares of Stock purchased under this Plan shall be deposited in the Participant’s brokerage account.
 
 Section 11        Termination of Employment. If a Participant’s employment
terminates on or before the Purchase Date for any reason whatsoever, his or her Authorization shall be deemed null and void and his or her Frozen Accrued Vacation automatically shall be distributed in cash in accordance with Crawford’s vacation
policy. 
 Section 12        Transferability. No right to purchase shares of Stock under this Plan may be
assigned, encumbered, alienated, transferred, pledged, or otherwise disposed of in any way by a Participant during his or her lifetime, and any attempt to do so shall be without effect. 
 Section 13        Adjustment. The number of shares of Stock available under this Plan shall be adjusted by the Board in an equitable manner to reflect any change in
the capitalization of Crawford, including, but not limited to such changes as dividends paid in the form of Stock or Stock splits. If any adjustment under this Section 13 would create a fractional share of Stock or a right to acquire a
fractional share, such fractional share shall be disregarded and the number of shares of Stock shall be the next lower number of whole shares of Stock, rounding all fractions downward. An adjustment made under this Section 13 by the Board shall
be conclusive and binding on all affected persons. 
 Section 14        Securities Registration. If
Crawford shall deem it necessary to register under the Securities Act of 1933, as amended, or any other applicable statutes, any shares of Stock under this Plan or to qualify any such shares of Stock for an exemption from any such statutes, Crawford
shall take such action at its own expense before delivery of the certificate representing such shares of Stock. If shares of Stock are listed on any national stock exchange at the time of the purchase of shares of Stock under this Plan, Crawford
(whenever required) shall register shares of Stock under the Securities Exchange Act of 1934, as amended, and shall make prompt application for the listing on such national exchange of such shares, all at the expense of Crawford. 
  

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 Section 15        Amendment or Termination. This Plan may be amended
by the Board from time to time to the extent that the Board deems necessary or appropriate in light of, and consistent with the laws of the State of Georgia; provided no such amendment may adversely impact a Participant. The Board also may terminate
this Plan at any time; provided, however, no such amendment may adversely impact a Participant, unless the Board acting in good faith deems that such action is required under applicable law. 
 Section 16        Notices. All Authorizations and other communications from Participants to the Plan Administrator
under, or in connection with, this Plan shall be deemed to have been filed with the Plan Administrator when actually received in the form specified to the Plan Administrator at the location, or by the person, designated by the Plan Administrator for
the receipt of such Authorizations and communications. 
 Section 17        Employment. No offer under
this Plan shall constitute an offer of employment, and no acceptance of an offer under this Plan shall constitute an employment agreement. Any such offer or acceptance shall have no bearing whatsoever on the employment relationship between any
Eligible Employee and Crawford or any Subsidiary. No Eligible Employee shall be induced to participate in this Plan by the expectation of employment or continued employment. 
 Section 18        Headings, References and Construction. The headings to sections in this Plan have been included for convenience of reference only. Except as
otherwise expressly indicated, all references to sections in this Plan shall be to sections of this Plan. This Plan shall be interpreted and construed in accordance with the laws of the State of Georgia. 
  

			
	CRAWFORD & COMPANY
		
	By:	 	   /s/ Jeffrey T. Bowman

	Title:	 	  President and CEO

  

 5Terms of Employment Agreement Between Kenneth F. Martino, Jr. and Registrant

 Exhibit 10.2 
 Mr. Kenneth F. Martino, Jr. 
 July 10, 2008 
 Page 1 of 2 
 July 10, 2008 
 Mr. Kenneth F. Martino, Jr. 
 200 Fairway Crossing 
 Glastonbury, CT 06033 
 RE: President and Chief Executive Officer - Broadspire 
 Dear Ken, 
 On behalf of Broadspire Services, Inc. (the “Company”), I am very pleased to offer you
the position of President and CEO, based in Atlanta, Georgia and reporting Jeffrey T. Bowman, President and CEO, Crawford & Company. Your grade level will be EX19, and you will also be named an Executive Vice President of the Company’s
parent corporation, Crawford & Company (“Crawford”), subject to approval of Crawford’s Board of Directors. Subject to such approval, you would be entitled to the perquisites extended to other Executive Vice Presidents of
Crawford. This letter clarifies and confirms the terms of your employment with the Company. Unless we mutually agree otherwise, you will commence employment in your new role on July 1, 2008 (the “Start Date”). 
 BASE SALARY. Your base salary will be $400,000 annualized, payable bi-weekly in accordance with the
Company’s standard payroll practice and subject to applicable withholding taxes. Because your position is exempt from overtime pay, your salary will compensate you for all hours worked. Your base salary will be reviewed annually, and any
increases will be effective as of the date determined by Crawford’s executive management team. 
 BONUS. You are entitled to
participation in the Crawford Short Term Incentive Plan (“STIP”). Your STIP Target Bonus will be 47.5% of your annual base salary. Any STIP bonus will be payable in accordance with the STIP terms, and will be subject to applicable
withholding taxes. 
 LONG TERM INCENTIVE PLAN. You are eligible for awards under the Crawford Long Term Incentive Plan, awards under
which are granted by Crawford’s Board of Directors, generally in February of each calendar year. Subject to approval of Crawford’s Board of Directors, you will be awarded 9,000 shares, payable in shares of Crawford Class A Common
Stock, issued under an subject to the terms and conditions of the Crawford & Company Executive Stock Bonus Plan. 
 OTHER BENEFITS. You will also be entitled, during the term of your employment, to such vacation, medical and other employee benefits as the Company may offer from time to time, subject to
applicable eligibility requirements. The Company does reserve the right to make any modifications in the benefits package that it deems appropriate. The Company’s current vacation policy is to provide you with four weeks paid vacation per year
during the term of your employment. You are eligible for participation in the Crawford Supplemental Retirement Plan, subject to approval of Crawford’s Board of Directors. 
 SEVERANCE: In the event your employment with Crawford should be terminated for reasons other than “cause”,
or in the event of a “change-in-control” of Crawford, both as solely defined by the President and CEO of Crawford, you will be paid a lump sum amount as severance compensation equal to one year of your then current base salary, subject to
withholding for all appropriate taxes, 

  

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 Mr. Kenneth F. Martino, Jr. 
 July 10, 2008 
  Page
 2
 of 2 
  

 
payable as soon as is practicable following the termination of employment or change-in-control (subject to required waiting periods under Section 409A
of the Internal Revenue Code or any other applicable statute or regulation). Your receipt of any such severance payment is subject to execution by you and Crawford of an agreement achieving mutually acceptable terms on matters pertaining to:

  

	 	¡	 	 return of all Crawford property, documents, or instruments; 

  

	 	¡	 	 no admission of liability on the part of Crawford; 

  

	 	¡	 	 general release of any and all claims; 

  

	 	¡	 	 non-disclosure of the arrangements; 

  

	 	¡	 	 non-solicitation of employees and customers; 

  

	 	¡	 	 non-competition; 

  

	 	¡	 	 cooperation, and 

  

	 	¡	 	 non-disparagement 

 If you accept our
offer of employment, you will be an employee-at-will, meaning that either you or the Company may terminate our relationship at any time for any reason, with or without cause. Any statements to the contrary that may have been made to you, or that may
be made to you, by the Company, its agents, or representatives are superseded by this offer letter. 
 The terms described in this letter, if
you accept this offer, will be the terms of your employment, and this letter supersedes any previous discussions or offers. Any additions or modifications of these terms would have to be in writing and signed by you and an officer of Crawford. If
you wish to accept the new position with the Company, please indicate so by signing both copies of this letter and both copies of the enclosed Confidentiality, Noncompetition and Invention Assignment Agreement, retaining one of each for your files
and returning the other to me on or before July 17, 2008, upon which date this offer will expire. Please let me know if I can answer any questions for you about any of the matters outlined in this letter. 
  

	
	 Sincerely,

	
	 /s/ Jeffrey T. Bowman

	Jeffrey T. Bowman
	President and CEO

 I have reviewed and accept the terms and conditions as offered. 
  

					
	 /s/ Kenneth F. Martino, Jr.
	    	 July 11, 2008
	 	
	Kenneth F. Martino, Jr.	    	Date:	 	

  

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