Document:

exv10w9

 

Exhibit 10.9

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

JIVE SOFTWARE RESELLER AGREEMENT

     This SOFTWARE RESELLER AGREEMENT (“Agreement”) is made and entered into on January 1, 2005
(the “Effective Date”) by and between CoolServlets, Inc., a Delaware corporation d/b/a Jive
Software (“Jive Software”), and LiveWorld, Inc., a Delaware corporation, with principal offices at
170 Knowles Drive, Los Gatos, California 95032 (“Reseller”).

AGREEMENT

     In consideration of the terms and conditions contained herein, the parties agree as follows:

1. Definitions. The following capitalized terms, as used herein, have the following
meanings.

     1.1 “Documentation” means all any collateral materials generally provided by Jive Software to
End Users for use of the Software, and all subsequent versions, modifications, corrections and
enhancements thereof provided to Reseller pursuant to this Agreement.

     1.2 “End User” or “Customer” means a person or entity that acquires a Product for its own
internal use and not for resale or distribution; or acquired by Reseller to be hosted on Reseller
servers for use designated for a specific Reseller client or other third party (“Hosted License”).

     1.3 “EULA” means the computer-readable End User License Agreement that governs the use of the
Software by End Users, the acceptance of which is required in order to use the Software in
production.

     1.4 “License File” means a unique code associated with each copy of the Software which code
will allow an End User to use the Software.

     1.5 “Jive Software Marks” means the trademarks, trade names, service marks, and logos used by
Jive Software and identified in Exhibit B hereto.

     1.6 “Jive Software Web Site” means a site or sites on the Internet, including without
limitation the World Wide Web, established and operated by Jive Software, located at
http://www.jivesoftware.com.

     1.7 “Product” means a copy of the Software, Documentation, End User License Agreement and
Reseller Materials, if any, packaged in computer-readable form together with a License File (as
defined in Section 1.4) for electronic distribution to End Users in accordance with this Agreement.
Products may include Jive Forums, Jive Knowledge Base and Jive Live Assistant.

     1.8 “Reseller Materials” means computer-readable materials provided by Reseller for inclusion
in an electronic package containing the Software, Documentation and End User License Agreement,
which materials have been approved in advance, in writing, by Jive Software.

	 	1.9	 	“Software” means the executable object code and limited source code files for a
Jive Software program identified above, including all subsequent versions,
modifications, corrections and enhancements thereof provided to Reseller pursuant to
this Agreement. All

			
	 	 	 
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	 	 	 	Software provided to Reseller requires a License File as described
in Section 1.4 hereof for use of the Software.

	 	1.10	 	“Reseller Value-Added” means any Reseller products, services, or customizations
developed by Reseller that are added to the Jive Software.

     1.10 “Territory” means all countries in the world except (i) countries to which export or
re-export of any Product or the direct products of any Product is prohibited by United States law,
and (ii) countries that Jive Software may hereafter exclude by written notice to Reseller.

2. Grant of Rights.

     2.1 License. Jive Software hereby grants to Reseller, and Reseller hereby accepts
from Jive Software, a nonexclusive, nontransferable license, subject to the terms and conditions of
this Agreement, to sublicense the Product directly to End Users worldwide. Reseller may not
appoint sub-distributors or resellers.

     2.2 Title to Software, Documentation and License Files.

	 	2.2.1	 	Title to, and ownership of, the Software, Documentation and
License Files, including all patents, copyrights, trade secrets and proprietary
rights applicable thereto, are and shall at all times remain solely and
exclusively with Jive Software. Reseller, including Reseller’s owners,
officers, directors, employees, agents and affiliates, shall not take any action
inconsistent with such title and ownership. Nothing herein shall be construed as
restricting Jive Software’s right to modify the Software, Documentation, or
License Files, or to sell, lease, license, publish or otherwise distribute the
Software, Documentation, or License Files, in whole or in part, to any other
person or to enter into other distribution arrangements for the Products or
components thereof.
	 
	 	2.2.2	 	Title to, and ownership of, the Reseller Value Added, including
all patents, copyrights, trade secrets and proprietary rights applicable
thereto, are and shall at all times remain solely and exclusively with the
Reseller. Jive Software, including Jive Software’s owners, officers, directors,
employees, agents and affiliates, shall not take any action inconsistent with
such title and ownership. Nothing herein shall be construed as restricting
Reseller’s right to modify or make for sale the Reseller’s Value Added,

     2.3 Prohibited Activities. Reseller agrees and acknowledges that it shall not,
without the prior written consent of Jive Software, distribute the Software, Documentation, License
Files or any portion thereof, or permit such distribution, to any third party for the purpose of
resale, redistribution, or disclosure to any other person or entity. Reseller further agrees that
it shall not, without the prior written consent of Jive
Software: (a) modify the Software, Documentation, or License Files, or End User License
Agreement or any portion thereof, except as needed to allow End Users to implement or customize the
Software; (b) disassemble, decompile or otherwise reverse engineer the Software; (c) disclose or
permit the disclosure of any License File to third parties other than End Users; or (d) take any
action contrary to Jive Software’s EULA.

			
	 	 	 
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THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

     2.4 Purchase Forecasts. Reseller will submit to Jive Software, concurrently with the
execution of this Agreement an implementation plan (“Purchase Forecast”) satisfactory to Jive
Software outlining Reseller’s strategy for promoting and distributing the Software during the Term.

     2.5 End User Information. Reseller and Jive Sofware agrees that all information
collected by Reseller, except as to data on Company name, contact name and page view count during
the Term of this Agreement and pursuant to transactions with third-parties completed under this
Agreement is the sole property of Reseller. Each party shall treat and hold all information
collected in relation to this Agreement as it holds its own information, and shall, as necessary,
transmit such information to the other party via a method and frequency to be mutually agreed upon
by both parties.

3. Prices, Discounts and Payment

     3.1 List Prices. Jive Software’s current list price schedule for the Products is
available on            www.jivesoftware.com            or may be obtained by emailing sales@jivesoftware.com.
Jive Software shall also provide Reseller with a price list on the effective date and on each
renewal date. Jive Software may change the list prices of any Products at any time, and such
increase shall become effective immediately. Jive Software shall provide Reseller prices and
discounts on at least as good terms and conditions as Jive Software’s other customers or resellers.

     3.2 Purchase Price. Reseller will pay for the Products according to Jive Software’s
price schedule minus the reseller discounts set forth in Schedule A (“Reseller Price”). No change
of the list price shall apply to orders for the Products accepted by Reseller which are to be
delivered within [***] days of the date of notice of a price change. Jive Software also reserves
the right to change the definition of the Product.

     3.3 Orders. Reseller shall pay Jive Software the Reseller Price for License Files
which Jive Software delivers pursuant to Reseller’s purchase orders (each such order, a “Purchase
Order”). All Purchase Orders shall be provided via email to sales@jivesoftware.com, or if placed
orally, shall be confirmed electronically by Reseller within [***] business days after
such oral order. Each Purchase Order shall specify the information set forth in Exhibit C
(“Customer Purchase Information”). Jive Software will show acceptance of the Purchase Order by
providing a License File via email to Reseller. Full payment to Jive Software of all fees shall be
due on [***] terms after such Purchase Order is accepted by Jive Software. The terms of
this Agreement shall apply to all orders submitted to Jive Software and supersede any different or
additional terms on Reseller’s Purchase Orders. All Purchase Orders are subject to acceptance by
Jive Software. Jive Software shall not be liable to Reseller or any third party for any delay,
error, or failure in fulfilling orders. All Purchase Orders shall be considered complete and
irrevocably accepted as of Reseller’s receipt of all License Files from Jive Software.

     3.4 Taxes. Except for taxes based on Jive Software’s net income, Reseller shall pay,
or require its End User customers to pay, all federal, state, local or other governmental taxes,
fees or duties imposed, levied, or based upon the licensing, sale, use, possession or export of
Products, including without limitation any
such taxes, fees or duties imposed by other countries based on international marketing and
distribution of the Products.

     3.5 Books and Records. During the term of this Agreement and for a period of
[***] years after its termination for any reason, Reseller agrees to keep and maintain
clear and accurate books and records relating to the distribution of Products to End Users. Such
books and records shall be available at Reseller’s

			
	 	 	 
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place of business for inspection by Jive
Software or its representative, for the purpose of determining whether Reseller has complied with
the terms of this Agreement. Jive Software shall have the right (upon [***] business days
prior notice) to have an independent auditor selected by Jive Software audit the books of Reseller
to determine whether all amounts due have been paid. Jive Software shall pay the cost of such
investigation, except in the event that such auditor finds that royalties due for a period
investigated have been underpaid by at least [***] or more, in which case the entire cost
of the investigation shall be borne by Reseller. Reseller shall immediately pay to Jive Software
any amounts discovered to be owed as a result of the investigation, plus interest at the rate of
[***] per month, calculated monthly for each month the amount due was outstanding.

     3.6 Existing Licenses. [***]

4. Reseller Obligations. Reseller agrees to promote and distribute the Products in
accordance with the Reseller’s business plan and Purchase Forecast. In connection with such
marketing efforts, Reseller shall obtain Jive Software’s prior written approval of any Reseller
Materials and promotional or advertising materials for the Product that include Jive Software’s
name or the Product name. Reseller will require End Users to sign or execute a license agreement
prior to use of the Product, with terms and provisions that are at least as protective of Jive
Software as the terms and conditions set forth in Jive Software’s EULA, a copy of which is attached
as Exhibit D.

5. Distribution by Reseller. Upon receipt of a qualified Purchase Order, Jive Software will
make the appropriate Product and/or License File available for download from an online account for
Reseller on Jive Software’s website.

6. Support and Maintenance Services. During the term of this agreement, for each license
purchased by Reseller on behalf of an End User, Reseller shall also purchase Jive Software’s
Maintenance and Support Services (“Maintenance and Support Services”) for the duration of the usage
of the Software by the End User. In return for the Maintenance and Support Services fees, Jive
Software will provide second-line technical support to Reseller for the Software, as well as access
to all available major and minor upgrades, updates and patches during the Term of this Agreement.
If End User chooses to discontinue its relationship with Reseller, or if Reseller becomes insolvent
or bankrupt as set forth in Section 11.2 and unable to provide such services in a reasonable
manner, Jive Software will have the option of contacting the End User directly regarding a
continuation of Support and Maintenance Services. Except as defined herein this paragraph 6 or
otherwise mutually agreed upon by both parties, Jive shall not interfere with Reseller’s support of
Reseller’s client.

7. Disclaimer of Warranty. THE PRODUCTS AND ALL COMPONENTS THEREOF ARE PROVIDED “AS IS,
WITH ALL FAULTS”. JIVE SOFTWARE SPECIFICALLY DISCLAIMS ALL WARRANTIES, EXPRESS AND IMPLIED,
INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE,
TITLE, AND NONINFRINGEMENT, AND RESELLER HEREBY WAIVES ALL SUCH WARRANTIES.

8. Confidentiality. In connection with this agreement each party may have access to
confidential and proprietary information of the other (“Confidential Information”). Confidential
Information means information either marked as confidential or information reasonably known or
understood by the receiving party as being treated by the disclosing party as confidential. Each
party agrees to keep the other party’s Confidential Information confidential, not to use such
information except as authorized by the disclosing

			
	 	 	 
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 party, and to accord to such information the
same safeguards and protections which it accords to its own confidential business information.
Confidential Information shall not include information: (i) that is now or becomes generally
available to the public through no fault or breach of the receiving party; (ii) that the receiving
party can document was already known to it prior to disclosure by the disclosing party; (iii) that
is independently developed by the receiving party without use of any of the other party’s
Confidential Information; and (iv) that the receiving party rightfully obtains from a third party
who has the right to transfer or disclose it. If the receiving party is subpoenaed or ordered by
any court or governmental agency to disclose the other party’s Confidential Information, it will
provide prompt written notice to the other party so as to allow such party to seek a protective
order or confidential treatment for such information.

9. Indemnification.

     9.1 By Jive Software. Jive Software will defend any action brought by Customers
or other third parties against Reseller based on claims, losses, demands, causes of action and
judgments (including attorneys’ fees and costs) (collectively “Claim(s)”) that the Software (a)
infringes any U.S. copyright or U.S. trademark or violates any trade secret under the laws of the
U.S or (b) causes a physical injury to any End User, or that Jive Software has breached a warranty
to Customer in Jive Software’s EULA. Jive Software will pay any settlement or final award against
Reseller, up to the limits specified in Section 10 below, based on such claims unless it is found
that the infringement or injury arises from Reseller’s marketing and sales activities or any breach
of this Agreement by Reseller. In such a case, Reseller shall pay any settlement or final award
against it and shall reimburse Jive Software for all defense expenses.

     9.2 By Reseller. Except as set forth in Section 9.1 above, Reseller will indemnify,
hold harmless and defend Jive Software and its agents, employees, resellers, affiliates, parents
and subsidiaries from and against any and all Claims based on Reseller’s sales activities or any
breach of this Agreement or its obligations hereunder and to reimburse Jive Software on demand for
any loses, costs, of expenses it incurs as a result of any Claims.

     9.3 Procedure. The party seeking indemnity will give the indemnifying party prompt
notice of any Claim and provide reasonable assistance to the indemnifying party in the defense of
the Claim. Jive Software may choose, in its sole discretion, to assume control over any litigation
or settlement for any Claim involving the Service. Further, Reseller will not discontinue or
settle any claim in a manner that does not unconditionally release Jive Software without Jive
Software’s prior written consent.

     9.4 Limitation. This section states Reseller’s sole and exclusive remedy, and Jive
Software’s sole and exclusive liability, for any intellectual property infringement.

10. Limitation of Liability. THE TOTAL LIABILITY OF EACH PARTY FOR ALL DAMAGES,
INJURIES AND LIABILITY INCURRED BY IT DURING THE TERM OF THIS AGREEMENT SHALL BE LIMITED TO AN
AMOUNT NOT TO EXCEED THE AGGREGATE AMOUNT OF FEES AND PAYMENTS RECEIVED BY JIVE SOFTWARE FROM
RESELLER HEREUNDER;
PROVIDED, THAT, SUBJECT TO THE TOTAL AGGREGATE LIABILITY LIMIT, THE AMOUNTS OWED FOR ANY SINGLE
CLAIM SHALL NOT EXCEED THE GREATER OF THE AMOUNTS PAID TO JIVE SOFTWARE BY RESELLER UNDER THIS
AGREEMENT IN THE TWELVE MONTHS PRECEDING THE EVENT WHICH GAVE RISE TO THE CLAIM.

			
	 	 	 
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TREATMENT.

11. Term and Termination

     11.1 Term. This Agreement will continue in effect for [***] years from the
Effective Date of this Agreement (the “Initial Term”). This Agreement shall renew automatically
upon expiration of the Initial Term or any Renewal Term for renewal terms of [***] year
(each, a “Renewal Term,” and together with the Initial Term, the “Term”).

     11.2 Termination for Cause. This Agreement may be terminated by either party for
cause immediately by written notice upon the occurrence of any of the following events:

	 	(i)	 	If the other party ceases to do business, or otherwise terminates its business
operations;
	 
	 	(ii)	 	If the other party becomes insolvent or seeks protection under any bankruptcy
receivership trust deed, creditor’s arrangement composition or comparable proceeding,
or if any such proceeding is instituted against the other and not dismissed within
[***] days; or
	 
	 	(iii)	 	If either party breaches any material provision of this Agreement (including,
without limitation, failure to pay any fees or other charges when due) and fails to
fully cure such breach within [***] days of written notice describing the breach.

     11.3 Termination by Jive Software. Without limitation of Sections 11.2 and 11.3, Jive
Software may terminate this Agreement immediately if Reseller breaches its confidentiality
obligations hereunder, or if Reseller fails to promptly secure or renew any license registration,
permit, authorization or approval for the conduct of its business in the manner contemplated by
this Agreement or if any such license, registration, permit, authorization or approval is revoked
or suspended and not reinstated within [***] days.

     11.4 Effect of Termination. Upon termination of this Agreement for any reason,
Reseller will (i) immediately cease distribution of the Products, except for Products already
purchased by Reseller prior to said termination; (ii) remit all fees due to Jive Software within
[***] days of such termination; and (iii) destroy any of Jive Software’s Confidential
Information in the possession or under the control of Reseller In the event reseller ceases to
provide support services for any reason, Jive Software has the right to contact End Users directly
to provide support and maintenance services to End Users.

     11.5 Duties of Reseller upon Termination. Upon termination of this Agreement for any
reason whatsoever, Reseller shall be obligated to:

          (a) Cease from acting as a reseller of Jive Software and abstain from making further
sublicenses of Product, except for Product already purchased by Reseller, without the further
written approval of Jive Software.

          (b) Cooperate with Jive Software in completing all outstanding obligations to Customers,
including the fulfillment, at Reseller’s expense, of each warranty term and condition; provided, to
any and/or all Customers previously sublicensed by Reseller and still a legal obligation to the
Customer.

          (c) Except for Products already purchased by Reseller, cease making use of any web site
references, sign, printed material, trademarks or trade name identified with Jive Software without
the express

 
			
	 	 	 
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written consent of Jive Software, and refrain from holding itself out as having been
formerly connected in any way with Jive Software, and destroy or dispose of such material at Jive
Software’s discretion and under independent inspection as Jive Software may direct.

          (d) Not dispose of or transfer any Product obtained or licensed from Jive Software except to
Jive Software or to a company appointed by Jive Software, or under conditions required by Jive
Software.

          (e) Deliver to Jive Software all information not previously delivered that was required to be
maintained under Section 3.5 above.

     11.6 Effect on End Users. Termination by either party will not affect the rights of
any End User under the terms of the End User License Agreement.

12. General Provisions

     12.1 Assignment. This Agreement may not be assigned by Reseller or by operation of
law, and Reseller may not subcontract or assign any of its rights, duties, or obligations
hereunder, to any other person, persons, firms, or corporations without the express written
approval of Jive Software. Reseller may not assume this Agreement as part of any bankruptcy or
reorganization without the express written consent of Jive Software.

     12.2 Notices. Any notice required or permitted to be sent hereunder shall be in
writing and shall be sent in a manner requiring a signed receipt such as authenticated facsimile
transmission, overnight courier delivery, or if mailed, then mailed by registered or certified
mail, return receipt requested. Notices shall be sent to the persons who signed the Agreement,
unless a party changes its address by notice given pursuant to this Section 12.2.

     12.3 Governing Law. The laws of the State of California shall govern this Agreement.
All disputes arising out of this Agreement shall be submitted to binding confidential arbitration
conducted under the Commercial Law Rules of the American Arbitration Association (the “AAA”). The
venue of the arbitration shall be in San Jose, California.

     12.4 Relationship of the Parties. Each party is acting as an independent contractor
and not as an agent, partner, or joint venture with the other party for any purpose. Except as
provided in this Agreement, neither party shall have the right, power, or authority to act or to
create any obligation, express or implied, on behalf of the other.

     12.5 Survival. The following provisions shall survive the termination of the
Agreement by either party for any reason: Sections 1, 2.2, 2.5, 3.3, 3.4, 3.5, 7, 8, 9, 10, 11.5,
and this Section 12.

     12.6 Headings. The titles and headings of the various sections and paragraphs in this
Agreement are intended solely for convenience of reference and are not intended for any other
purpose whatsoever, or to explain, modify or place any construction upon or on any of the
provisions of this Agreement.

			
	 	 	 
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TREATMENT.

     12.7 Amendments. No provisions in any business forms employed by either party
(including without limitation any Purchase Orders executed hereunder) will supersede the terms and
conditions of this Agreement, and no supplement, modification, or amendment of this Agreement shall
be binding, unless executed in writing by a duly authorized representative of each party to this
Agreement.

     12.8 Entire Agreement. The parties have read this Agreement and agree to be bound by
its terms, and further agree that it constitutes the complete and entire agreement of the parties
and supersedes all previous communications, oral or written, and all other communications between
them relating to the license and to the subject matter hereof. No representations or statements of
any kind made by either party, which are not expressly stated herein, shall be binding on such
party.

     12.9 Partial Invalidity. Should any term or clause of this Agreement be held to be
void, invalid or inoperative, the remaining provisions of this Agreement shall not be affected and
shall continue in full force and effect. The court shall have the authority to reform any term or
clause so held void, invalid or inoperative to implement the intent of the parties manifested in
this Agreement to the greatest extent possible.

     12.10 Counterparts. This Agreement may be executed in one or more counterparts, each
of which, when so executed, will be deemed to be an original copy hereof, and all such counterparts
together shall constitute but one single agreement; provided, however, this Agreement will be of no
force or effect until executed by both parties. Each party may deliver a counterpart signature
page by facsimile transmission.

[Signatures on following page.]

			
	 	 	 
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     IN WITNESS WHEREOF, intending to be legally bound hereby, the parties have caused this
Agreement to be executed and delivered by their duly authorized representatives as of the day and
year first above.

	 	 	 	 	 	 	 
	JIVE SOFTWARE:

	 	 	 	RESELLER:	 	 
	 
	 	 	 	 	 	 
	 

Signature

	 	 	 	 

Signature
	 	 
	 
	 	 	 	 	 	 
	 

Printed Name/Title

	 	 	 	 

Printed Name/Title
	 	 
	 
	 	 	 	 	 	 
	 

Date

	 	 	 	 

Date
	 	 

			
	 	 	 
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Schedule A

Fees

	1.	 	Discount Schedule. Reseller will pay fees to Jive Software based on the value
of End User licenses obtained by Reseller (“License Fees”) according to the following
discount schedule in Table A-1. The discount percentages are based on the aggregate fees
received by Jive Software for the licensing, support and maintenance of the Software.
including [***] (all together, the “Jive Software Related Revenue”), which shall be based
on list prices as set forth in Section 3, and which shall be reset at the end of each
calendar year of the Agreement. License Fees are owed to Jive Software (“Jive Software
Fees”) by Reseller upon Reseller’s distribution of a License File to an End User,
regardless of whether End User pays Reseller or not. Reseller is entirely responsible for
its own collections.

	 	 	 
	Jive Software Related Revenue	 	Discount Percentage
	Up to $[***]
	 	[***]% 
	From $[***] to $[***]
	 	[***]% 
	From $[***] to $[***]
	 	[***]% 
	Above $[***]
	 	[***]% 

Table A-1

	 	 	By way of example, if Reseller receives $[***] in annual Jive Software Related Revenue
in 2006, the payments to Jive Software will be a total of $[***] (which amount equals
$[***] [[***]% of the first $[***]], plus $[***] [[***]% of the next $[***]], plus
$[***] [[***]% of the remaining $[***]]). If Reseller opts for the Two-year Payment
Model (defined below), discounts will only apply to those fees (prior to discount) that
Reseller pays in that calendar year.
	 
	2.	 	Maintenance and Support Services. In exchange for the Maintenance and Support
Services, Reseller shall pay to Jive Software [***]% of total License Fees, minus the
applicable discount as defined in section 1 for one year from the purchase date (pro rated,
if purchased during year). Thereafter, Reseller must pay Jive Software for End User
Maintenance and Support Fees upon each anniversary date. Maintenance and Support Services
fees may be subject to an annual inflator equal to the greater of the CPI or [***] percent
([***]%).
	 
	 	 	By way of example for the first year payments, if total license fees owed by End Users
(based on list price) during the first calendar year are $[***], Maintenance and Support
Services fees would equal [***]% of $[***], or $[***]. Assuming Reseller was in the
[***]% discount tier, Reseller would pay to Jive Software $[***] for License Fees and
$[***] for Maintenance and Support Services.

			
	 	 	 
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TREATMENT.

	3.	 	Two-Year Payment Model. Reseller shall have the option of a Two-year Payment
Model (“Two-year Payment Model”), whereby Reseller shall pay to Jive Software [***]% of the
total license fees and first two years of Maintenance and Support Services fees owed by End
Users (based on list price) per month for [***] months, minus the associated discount.
	 
	 	 	Assuming the example above, Reseller shall pay the following to Jive Software:

	 	a.	 	Total license fees = $[***]
	 
	 	b.	 	Two years Maintenance and Support = $[***]
	 
	 	c.	 	Jive Software Related Revenue for two years = $[***]
	 
	 	d.	 	Monthly payment before discount = $[***]
	 
	 	e.	 	Monthly payment after [***]% discount = $[***]
	 
	 	f.	 	Quarterly payment after [***]% discount = $[***]

	 	 	The numbers above assume the first [***] months of the license. Thereafter Reseller
shall pay the applicable annual Maintenance and Support Services fees on an annual
basis. If End User chooses to discontinue its relationship with Reseller, Reseller shall
remit all fees due to Jive Software, and Jive Software will have the option of
contacting the End User directly regarding a continuation of services.

			
	 	 	 
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EXHIBIT B

JIVE SOFTWARE MARKS

CoolServletsSM

CoolServlets.comSM

Jive Software®

Jive Software.comSM

JIVE FORUMS®

JIVE MESSENGER®

JIVE KNOWLEDGE BASE®

JIVE LIVE ASSISTANT®

JIVE GROUP CHATTM

			
	 	 	 
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EXHIBIT C

CUSTOMER PURCHASE INFORMATION

Each Purchase Order shall contain a complete list of information for End Users that are purchasing
the Product.

Customer Record Content (Information Recorded and Maintained by Reseller)

Company name

Street address including suite or mail stop

City, state, zip code

Phone number (including area code)

Fax number (including area code)

Contact Name

E-mail Address

Product Purchased

Date the products were sold (or services commenced)

Customer Web Site Address

			
	 	 	 
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EXHIBIT D

Comment: Note numbering is off.

JIVE SOFTWARE END USER LICENSE AGREEMENT

1. LICENSE GRANT

     14.9 Jive Software hereby grants to Licensee a limited, revocable, worldwide, non-exclusive,
personal and non-transferable license to use the Licensed Products listed on the product invoice
(“Invoice”) made available to Licensee via the world wide web after Licensee has submitted an order
for such Licensed Products solely for their designated Implementations listed on the Invoice for
the license duration for such Licensed Products as listed on such Invoice and subject to the
restrictions listed in Section 1.2 below, in the form of executable code and scripts, and certain
source code as provided in Section 3 below, and any minor upgrades thereto, but not including the
next major version of the Licensed Products. If Licensee has paid the Maintenance and Support Fees
set forth on the Invoice, licensee shall also be licensed to use major version releases and other
releases of the Licensed Products issued during the term of the Maintenance and Support Services.

     14.10 Licensee agrees that its licensed use is restricted and Licensee shall not undertake the
following activities without the express written consent of Jive Software:

          14.10.1 Supply any passwords to any other party except for the explicit purposes of installing
the Licensed Products on Licensee’s computer.

          14.10.2 Make or use additional copies of any installation program or the Licensed Products,
except in accordance with Section 1.3 below.

          14.10.3 Except for Licenses designated as Hosted Licenses owned by Reseller; lend, rent, sell
or grant sublicenses, leases or other rights in the Licensed Products, any installation program, or
accompanying documentation to third parties, including but not limited to such use as an
application service provider, service bureau, or rental source, whether on a server or equipment
owned or leased for operation by Licensee or otherwise. For Hosted Licenses, Resellers shall
restrict in it’s sublicense to any third party that the third party shall not lend, rent, sell or
grant sublicenses, leases or other rights in the Licensed Products, any installation program, or
accompanying documentation to third parties, including but not limited to such use as an
application service provider, service bureau, or rental source, whether on a server or equipment
owned or leased for operation by Licensee or otherwise.

          14.10.4 Reverse engineer, disassemble or decompile the Licensed Products, any password, or
otherwise make any attempt to derive that Protected Source Code (defined below) to the Licensed
Products not provided as part of the deliverables hereunder.

          14.10.5 Modify the code, algorithms or scripts embedded in the Licensed Products, except
within the scope of the customization rights applicable to the licensed source code; provided,
however, that the Licensed Products may be modified only at Licensee’s own risk and discretion and
Jive Software cannot assure Licensee that any of Licensee’s custom modifications will be error free
or accomplish Licensee’s objectives.

			
	 	 	 
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          14.10.6 Use the Licensed Products and documentation in any manner except as provided for above
or by the written permission of Jive Software.

     14.11 The Licensed Products and any copies thereof are owned by Jive Software and are
protected by United States copyright laws and international treaty provisions. Therefore, Licensee
must treat the Licensed Products like any other copyrighted material and not reproduce, distribute,
prepare derivative works from, perform, or display the Licensed Products, or any portion thereof,
except as specifically authorized in this Agreement. Licensee may make up to two archival copies
of the Licensed Products solely for backup purposes as permitted by 17 U.S.C. § 117, and as many
copies of the Licensed Products as necessary to host the single designated Implementation as
provided on the Invoice, and as many copies are needed for internal development and testing
purposes.

1.4 The Licensed Products are comprised of, among other things, Protected Source Code
(“Protected Source Code”), which means the source materials that are protected against access by
Jive Software’s use of license protection mechanisms, and the non-accessible, third-party embedded
software; and Published Source Code (“Published Source Code”), which means the freely accessible
portions of the Licensed Product source code, and which excludes the Protected Source Code.

TRADEMARKS AND MARKINGS ON THE SOFTWARE

This Agreement does not grant Licensee any right, title, interest, or license in or to any of Jive
Software’ names, logos, trade dress, designs, or other trademarks. Licensee may not remove or
obscure any identifying notices that Jive Software has placed on the Licensed Products. Reseller
agrees to give credit to Jive Software on any use of the Licensed Products, when authorized by the
Reseller’s customer, by visibly including the following on all user interfaces: “Powered by Jive
Software”, which must include a hyperlink to: http://www.jivesoftware.com/poweredby.

SOURCE CODE

Subject to the terms and conditions contained herein, Jive Software hereby grants to Licensee a
limited, personal and nontransferable, nonexclusive, non-sublicensable, revocable, worldwide
license to modify the Published Source Code to develop bug fixes, customizations, or additional
features, solely for the purpose of using the Licensed Products as defined herein, and during the
Term of this Agreement. In addition, the Licensed Products includes license protection mechanisms
that are designed to manage and protect the intellectual property rights of Jive Software.
Licensee cannot modify or alter those features to try to defeat the Licensed Products use rules
that the license protection mechanisms are designed to enforce. The source code of the Licensed
Products must be destroyed upon the termination of this Agreement, which means all Licensed
Products and source code related thereto must be completely erased from all servers, back-ups
thereto, and any other memory modules on which it has been loaded and/or used so that it may no
longer be accessible whatsoever to Licensee and any other third parties.

PUBLICITY RIGHTS

During the Term of this Agreement, Reseller hereby agrees that Jive Software may list Reseller as a
customer and any sublicencee where Reseller obtains written authorization from sublicense for such
listing; who uses the Licensed Products on the Jive Software website and in other materials
promoting the Licensed Products, unless a separate agreement is signed with Jive Software
withdrawing Jive Software’s publicity rights. Jive Software will remove Reseller’s name and
sublicencee’s name from any such list within thirty

			
	 	 	 
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TREATMENT.

(30) days of receipt of Resellers’s reasonable
written request to do so, or upon notification that Licensee has discontinued Licensee’s use of the
Licensed Products.

PROPRIETARY RIGHTS

Jive Software will retain all right, title and interest in and to the Licensed Products, all copies
thereof, and Jive Software’s website(s), software, and other intellectual property, including, but
not limited to, ownership of all copyrights, look and feel, trademark rights, design rights, trade
secret rights and any and all other intellectual property and other proprietary rights therein.
Licensee will not directly or indirectly obtain or attempt to obtain at any time, any right, title
or interest by registration or otherwise in or to the trademarks, service marks, copyrights, trade
names, symbols, logos or designations or other intellectual property rights owned or used by Jive
Software. All technical manuals or other information provided by Jive Software to Licensee shall
be the sole property of Jive Software.

REPRESENTATIONS, WARRANTIES AND COVENANTS. EACH OF THE PARTIES REPRESENTS AND WARRANTS THAT:

     14.12 on the date hereof that it: (i) has all necessary corporate power and authority to
execute and deliver this Agreement and to perform its obligations hereunder; and (ii) all action on
the part of each party necessary for the authorization, execution and delivery of this Agreement
and the performance of all obligations of that party hereunder have been taken or will be taken
prior to the signing of this Agreement; and

     14.13 each party acknowledges that the goodwill associated with trademarks of the other party
belongs exclusively to that other party, that its use of trademarks inures to that other party’s
benefit and that the party using the other’s trademarks shall not acquire any rights in those
trademarks. Neither party shall, during the Term hereof or thereafter, assert rights in the
other’s trademarks inconsistent with the terms of this Agreement or challenge the rights of the
other party in and to that other party’s trademarks.

     14.14 To each party’s knowledge, the use by the other party of the intellectual property of
the non-using party’s intellectual property licensed under this Agreement in accordance with the
terms of this Agreement does not violate or infringe the intellectual property rights of any third
party.

Licensee covenants and agrees that it will not license any third party to reproduce, display, or
otherwise use the Licensed Products except (i) in connection with Licensee’s designated
Implementations, or (ii) pursuant to the license granted hereunder. Licensee warrants and
represents that Licensee’s actions with regard to the Licensed Products, including any and all
media Licensee loads onto or loads the Licensed Products on, and/or views or otherwise plays
through the Licensed Products, will be in compliance with all applicable laws.

INDEMNIFICATION

Each party will indemnify, defend, and hold the other harmless from and against any and all
liabilities, damages, losses, claims, costs, and expenses (including attorneys’ fees) arising out
of or resulting from (i) the failure of that party or any third party contractor hired by or
supervised by that party to observe the use restrictions set forth herein; (ii) any claim alleging
that the party violated the legal rights of another person; or (iii) any misrepresentation, breach
of any representation or warranty, or nonperformance of any obligations imposed on it by this
Agreement. In the event of any third party action, suit, proceeding or investigation for which
indemnification is sought (the “Proceeding”), the other party shall promptly notify

			
	 	 	 
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the
indemnifying party, provided that any failure to so notify the indemnifying party will not relieve
the indemnifying party from any liability or obligation which it may have to any indemnified person
except to the extent of any material prejudice to the indemnifying party resulting from such
failure. If any such Proceeding is brought against an
indemnified person, the indemnifying party will be entitled to assume and control the defense
thereof. Each indemnified person will be obligated to cooperate reasonably with the indemnifying
party, at the expense of the indemnifying party, in connection with such defense and the compromise
or settlement of any such Proceeding. The foregoing indemnification shall not apply to the extent
that any action by the indemnified party gives rise to or otherwise enhances any such claim.

DISCLAIMER OF WARRANTY AND LIMITATION ON LIABILITY

JIVE SOFTWARE DOES NOT GUARANTEE OR WARRANT THE ACCURACY, CURRENTNESS, COMPLETENESS,
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OF THE LICENSED PRODUCTS, THE MEDIA ON WHICH
THE LICENSED PRODUCTS ARE PROVIDED, OR THE PREMIUM MAINTENANCE AND SUPPORT SERVICES (HEREINAFTER
DEFINED) AND JIVE SOFTWARE SHALL NOT BE LIABLE TO LICENSEE FOR ANY LOSS OR INJURY ARISING OUT OF OR
CAUSED IN WHOLE OR IN PART BY JIVE SOFTWARE’S ACTS OR OMISSIONS. THE LICENSED PRODUCTS, THE
DOWNLOAD AND THE PREMIUM MAINTENANCE AND SUPPORT SERVICES ARE PROVIDED “AS IS” AND WITHOUT
WARRANTIES OF ANY KIND EITHER EXPRESSED OR IMPLIED TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO
APPLICABLE LAW. JIVE SOFTWARE DOES NOT WARRANT THAT THE FUNCTIONS CONTAINED IN THE LICENSED
PRODUCTS OR THE PREMIUM MAINTENANCE AND SUPPORT SERVICES, OR THE MEDIA ON WHICH THE LICENSED
PRODUCTS ARE PROVIDED WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT
ANY OF THE LICENSED PRODUCTS OR THE SERVERS THAT MAKE THE LICENSED PRODUCTS AVAILABLE ARE FREE OF
VIRUSES OR OTHER HARMFUL COMPONENTS. IN NO EVENT SHALL JIVE SOFTWARE BE LIABLE TO LICENSEE OR TO
ANY THIRD PARTY FOR ANY INDIRECT, INCIDENTAL, PUNITIVE, CONSEQUENTIAL OR SPECIAL DAMAGES (INCLUDING
BUT NOT LIMITED TO DAMAGES TO BUSINESS REPUTATION, LOST BUSINESS OR LOST PROFITS), WHETHER
FORESEEABLE OR NOT AND HOWEVER CAUSED, EVEN IF JIVE SOFTWARE IS ADVISED OF THE POSSIBILITY OF SUCH
DAMAGES. IN NO EVENT SHALL THE TOTAL LIABILITY OF JIVE SOFTWARE TO LICENSEE OR ANY THIRD PARTY
EXCEED THE FEES PAID BY LICENSEE HEREUNDER.

CONFIDENTIALITY

The Licensed Products and all information derived, directly or indirectly, from its use, including,
but not limited to the results of any tests conducted on the Licensed Products, are “Confidential
Information.” Licensee shall keep in confidence and trust and not disclose or disseminate, or
permit any employee, agent or other party working under Licensee’s direction to disclose or
disseminate, the existence, source, content or substance of any Confidential Information to any
other party. The commitments in this Agreement will not impose any obligations on Licensee with
respect to any portion of the received information which, as evidenced by independent
documentation: (i) is now generally known or available or which hereafter, through no act or
failure to act on Licensee’s part, becomes generally known or available; (ii) is rightfully known
to Licensee at the time of receiving such information; (iii) is furnished to Licensee by a third
party without restriction on disclosure and without a breach by such third party of any
confidentiality undertaking with respect thereto; (iv) is independently developed by Licensee
without the use of Confidential Information; or (v) is required to be disclosed by operation of law
or by an instrumentality of the

			
	 	 	 
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government. Licensee acknowledges that monetary damages may not be
a sufficient remedy for unauthorized disclosure or use of Confidential Information and that Jive
Software may seek, without waiving any other rights or remedies, such injunctive or equitable
relief as may be deemed proper by a court of competent jurisdiction.

15 MAINTENANCE AND SUPPORT SERVICES AND FEE(S)

     Upon payment by Licensee to Jive Software of Maintenance and Support Services fees for each
application licensed hereunder as such fees are set forth on the Invoice, Jive Software will begin
providing either the Standard Maintenance and Support Services (the “Standard Maintenance and
Support Services”) or the Premium Maintenance and Support Services (the “Premium Maintenance and
Support Services”), both of which shall provide Licensee with all available major and minor
upgrades, updates and patches during the Term of this Agreement. Details of these plans are
available from Licensee’s online store account at www.jivesoftware.com. Jive Software reserves the
right to periodically change the terms of the Maintenance and Support Services.

11. TERM AND TERMINATION

11.1 The “Term” of this Agreement shall continue until Licensee discontinues Licensee’s use of all
Licensed Products or the Agreement terminates or is terminated as set forth below. Upon any such
termination, without prejudice to any other rights or remedies which the parties may have (i)
Licensee will delete and destroy all instances of the Licensed Products immediately, and (ii) if
Jive Software is not the defaulting party, Licensee shall pay to Jive Software the full amount of
any outstanding fees due hereunder.

11.2 Either party may terminate this Agreement [***] days after giving written notice to the other
party if: (i) the other party knowingly makes any misrepresentation to a consumer or a prospective
consumer; or (ii) the other party materially breaches any term of this Agreement and fails to cure
such breach within the [***] days after receipt of written notification of such breach.

12. PAYMENT AND DELIVERY

     12.1 Licensee shall pay to Jive Software all “Fees” consisting of “License Fees” for the
Licensed Products and related Maintenance and Support Fees. Maintenance and Support Fees are good
for [***] (pro rated, if purchased during year) for application for which Maintenance and Support
Services Fee has been paid as of the date of the Invoice and/or any anniversaries of such date, and
then annual payment of Maintenance and Support Services Fee required for renewal thereafter, unless
Licensee has paid in advance for future years.

     12.2 Licensee agrees to pay all Jive Software invoices within [***] days of their issuance in
currently available funds payable at either the address set forth on the Invoice or such other
address as Jive Software may specify in writing. All fees due to Jive Software under the License
Agreement are payable in the currency of the United States. Fees exclude all applicable sales, use
and other taxes, and Licensee will be responsible for payment of all such taxes (other than taxes
based on Jive Software’s income), arising from the payment of the License Fees or the access to or
license of the Licensed Product and Maintenance and Support Services to Licensee. Any amounts due
under the License Agreement which are not paid within [***] days of their due date shall be subject
to a late payment charge of [***]% and shall thereafter bear interest at a rate of [***]% per annum
until paid.

			
	 	 	 
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12.3 Upon payment of the related fees or acceptance of a qualified purchase order, and acceptance
of the terms of the Agreement, Licensee will obtain copies of the Licensed Products by downloading
them from a password protected account on Jive Software’s website.

13. MISCELLANEOUS TERMS AND CONDITIONS

The parties are independent contractors with respect to each other, and nothing in this Agreement
shall be construed as creating an employer-employee relationship, a partnership, agency
relationship or a joint venture between the parties. This Agreement further controls the actions
of all party representatives, officers, agents, employees and associated individuals. The terms of
this Agreement shall be binding on the parties, and all successors to the foregoing who take their
rights hereunder. Jive Software may assign this Agreement or any rights and/or obligations
hereunder without Licensee’s prior written approval. Licensee may not, however, assign Licensee’s
rights and obligations under this Agreement without the written approval of Jive Software. All
modifications to this Agreement must be in writing, signed by the parties hereto, except for the
New Product Notice procedure set forth herein shall bind the parties, regardless of whether such
communication constitutes a writing under relevant law. This Agreement shall be governed by the
laws of the State of Oregon, without regard to Oregon conflict of laws rules, and be subject to the
exclusive jurisdiction of the state or federal courts located in Multnomah County, Oregon. In the
event that any provision of this Agreement conflicts with governing law or if any provision is held
to be null, void or otherwise ineffective or invalid by a court of competent jurisdiction, (i) such
provision shall be deemed to be restated to reflect as nearly as possible the original intentions
of the parties in accordance with applicable law, and (ii) the remaining terms, provisions,
covenants and restrictions of this Agreement shall remain in full force and effect. No waiver of
any breach of any provision of this Agreement shall constitute a waiver of any prior, concurrent or
subsequent breach of the same or any other provisions hereof, and no waiver shall be effective
unless made in writing and signed by an authorized representative of the waiving party. Sections
7, 8, 9, 12 and 13, shall survive the termination of this Agreement. This Agreement together with
the Invoice constitutes the entire agreement between the parties with respect to the subject matter
hereof and supersedes all prior and contemporaneous agreements or communications.

* * *

			
	 	 	 
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Exhibit E

Grandfathered Clients

[***]

			
	 	 	 
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Exhibit
10.10

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

Execution Draft

LIVEWORLD SALES REPRESENTATIVE AGREEMENT

     This Sales Representative Agreement (“Agreement”) is entered into as of July 7, 2006
(“Effective Date”), between LiveWorld, Inc., a Delaware corporation with offices at 170
Knowles Drive, Suite 211, Los Gatos, California 95032, U.S.A. (“LiveWorld”), and
LiveWorld-WPP, L.L.P., 170 Knowles Drive, Suite 211, Los Gatos, California 95032, U.S.A
(“Representative”).

In consideration of the covenants and conditions contained herein, the parties hereby agree to the
following:

     1. DEFINITIONS.

          (a) “Revenue” shall mean the gross amount that LiveWorld receives from third parties
whose purchase of LiveWorld Services is directly attributable to solicitation by Representative.
For the purposes of this definition “receives” means LiveWorld recognizes the revenue on its
accounting books and collects cash payment for that revenue.

          (b) “LiveWorld Services” means LiveWorld’s online solutions, which include marketing,
community support, business intelligence and other business promotions.

          (c) “WPP” means J. Walter Thompson U.S.A., Inc., a Delaware corporation.

          (d) “WPP Affiliates” means any entity controlling, controlled by or under common
control with WPP, as per WPP Group plc’s annual report and published changes thereto that occur
until the release of the subsequent annual report. For purposes of this definition, “control”
shall mean the beneficial ownership of more than 50% of the voting securities of an entity.

     2. APPOINTMENT AND AUTHORITY OF REPRESENTATIVE.

          (a) Appointment. Subject to the terms and conditions of this Agreement, LiveWorld
hereby appoints Representative as a sales representative for the LiveWorld Services, and
Representative hereby accepts such appointment. Representative’s sole authority shall be to
solicit orders for the LiveWorld Services only from WPP Affiliates or in conjunction with WPP
Affiliates from the clients thereof in accordance with the terms of this Agreement, unless
LiveWorld approves the solicitation of other companies. Unless otherwise authorized by LiveWorld
in writing, Representative shall have no power or authority, express or implied: (i) to make any
commitment or incur any obligations on behalf of LiveWorld; or (ii) to collect any monies or to
give receipts on behalf of LiveWorld.

          (b) Exclusivity. Representative shall neither solicit sales for nor sell any other
products or services other than LiveWorld Services without the prior written consent of LiveWorld.

          (c) Reserved Rights. Notwithstanding the appointment of Representative as a sales
representative, LiveWorld reserves the right to solicit orders directly from and sell directly to
any clients. Notwithstanding the foregoing, and subject to the processes set forth in Exhibit B,
(i) LiveWorld shall not solicit or accept orders directly from any client with respect to an
Opportunity (as defined in Exhibit B) that LiveWorld and Representative have agreed that
Representative will pursue; and (ii) if the specific brand unit

 

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

of the client involved in an Opportunity has additional Opportunities, the two parties will
endeavor in good faith to pursue such Opportunities through the Representative, prior to LiveWorld
pursuing those Opportunities apart from the Representative.

     3. COMMISSION.

          (a) Sole Compensation. Representative’s sole compensation under the terms of this
Agreement shall be a commission on Revenue of LiveWorld Services computed in accordance with
Exhibit A and this Section 3, as adjusted pursuant to Sections 3(b) and 3(g) below.

          (b) Split Commissions. If more than one sales representative is involved in the
solicitation of a particular order, LiveWorld and Representative shall mutually agree upon a
reasonable split of the total commission for the order between or among the representatives
involved, which split shall reflect each representative’s respective contribution to the earning of
such commission. Sales offices owned by LiveWorld shall be considered as sales representatives in
determining split commissions.

          (c) Withholding Taxes. LiveWorld may withhold from payments to Representative under
this Agreement any withholding taxes required to be withheld by LiveWorld under applicable law.
Such amount shall be paid to the appropriate taxing authorities.

          (d) Disputes. If Representative has questions about Representative’s commission
payment, Representative shall within [***] months of the original due date of the disputed payment,
send to LiveWorld a notice containing all of the following information: (i) Representative’s name
and address; (ii) the check number on the commission payment; (iii) the period of time covered by
the commission payment; (iv) the names of clients for which commissions were earned; and (v) a
description and explanation of the alleged discrepancy. Within [***] days after its receipt of
such notice, LiveWorld shall either (i) correct the deficiency or (ii) if LiveWorld believes in
good faith that the commission payment was not deficient, provide a detailed written response to
Representative explaining the basis for such belief. In the event the two parties cannot resolve
the issue they agree to go to non-binding mediation on the matter prior to pursuing any other legal
action on it.

          (e) Payment. Payment of commissions shall be in United States dollars and shall be
subject to all applicable governmental regulations and rulings, including the withholding of any
taxes required by law.

          (f) Date Commission Earned/Due; Time of Payment. The commission on a given purchase
of LiveWorld Services shall be deemed earned and due when LiveWorld actually receives and
recognizes such Revenue on its accounting books. For clarity, if Revenue from any client is paid
or recognized as revenue on LiveWorld’s accounting books over an extended time period, then
commissions to Representative shall be paid over a correspondingly extended time period. LiveWorld
shall pay any commissions which are due to Representative [***] days after the end of the calendar
month in which the commission became earned and due.

          (g) Commission Charge-Back. LiveWorld shall have the absolute right to set such cash
discounts, to make such allowances and adjustments, to accept such returns from its clients, and to
write off as bad debts such overdue client accounts as it deems advisable. In each such case,
LiveWorld shall charge

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SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

back to Representative’s account any amounts previously paid or credited to it with respect to
such cash discounts, allowances, adjustments, returns or bad debts.

     4. SALE OF THE LIVEWORLD SERVICES.

          (a) Protocol for Representative and LiveWorld. Subject to the provisions of this
Section 4, Representative and LiveWorld shall operate in accordance with the processes set forth in
Exhibit B.

          (b) LiveWorld Materials. LiveWorld shall make certain materials available to
Representative in connection with this Agreement, which may include systems, documentation, tools,
designs, data, content and other materials related to the LiveWorld Services (“LiveWorld
Materials”).

          (i) License. Subject to the restrictions in this section, LiveWorld hereby grants
Representative a worldwide, nonexclusive, royalty-free license during the Term to use, modify and
prepare derivative works of the LiveWorld Materials for the sole purpose of soliciting orders for
LiveWorld Services to current and prospective clients; provided, however that all material
modifications shall be subject to LiveWorld’s prior approval. Non-material modifications to
LiveWorld Materials made by Representative shall be subject to change at LiveWorld’s direction.

          (ii) Assignment and Further Assurances. LiveWorld shall retain all right, title and
interest in and to any intellectual property rights in the LiveWorld Materials, but to the extent
that Representative gains any ownership interest in LiveWorld Materials, Representative agrees to
assign (or cause to be assigned) and hereby assigns fully to LiveWorld such interest and any
copyrights, patents or other intellectual property rights relating to all LiveWorld Materials.
Representative agrees to assist LiveWorld, or its designee, at LiveWorld’s expense, in every proper
way to secure LiveWorld’s rights in LiveWorld Materials and any copyrights, patents or other
intellectual property rights relating to all LiveWorld Materials in any and all countries,
including the disclosure to LiveWorld of all pertinent information and data with respect to all
LiveWorld Materials, the execution of all applications, specifications, oaths, assignments and all
other instruments that LiveWorld may deem necessary in order to apply for and obtain such rights
and in order to assign and convey to LiveWorld, its successors, assigns and nominees the sole and
exclusive right, title and interest in and to all LiveWorld Materials, and any copyrights, patents
or other intellectual property rights relating to all LiveWorld Materials.

          (c) Prices and Terms of Sale. LiveWorld shall provide Representative with copies of
its current pricing parameters, its descriptions of LiveWorld Materials, its timing and its
standard terms and conditions, as established from time to time. For any quote that it provides,
Representative shall adhere to the LiveWorld pricing parameters, descriptions, timing and terms and
conditions. Notwithstanding the foregoing, LiveWorld reserves the right to require that
Representative obtain LiveWorld’s prior approval for any such quote. Each order shall be governed
by the LiveWorld prices, descriptions, timing and terms and conditions in effect at the time the
order is accepted, and all quotations by Representative shall contain a statement to that effect.

          (d) Weekly Reports. Representative shall provide LiveWorld with sales status reports
each week and other reports as may be requested by LiveWorld. The weekly sales status reports
shall contain at least the following information:(i) the WPP Affiliate(s) solicited, (ii) estimated
volume of sales of LiveWorld Services to such WPP Affiliate(s) or their clients, (iii) estimated
timeframe for implementation of such LiveWorld Services, (iv) description of LiveWorld Services
likely to be purchased.

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PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

          (e) Acceptance. All business solicited by Representative shall be subject to
acceptance by LiveWorld, and all quotations by Representative shall contain a statement to that
effect. Representative shall have no authority to make any acceptance or delivery commitments to
clients. LiveWorld specifically reserves the right to reject any order or any part thereof for any
reason.

          (f) Credit and Payment. LiveWorld shall have the sole right of credit approval or
credit refusal for clients in all cases. LiveWorld shall render all invoices directly to the
clients. Payments shall be made directly to LiveWorld. Notwithstanding the foregoing, if
requested by LiveWorld, Representative shall provide LiveWorld with reasonable assistance with the
collection of client accounts.

     5. WPP LOSS OF CLIENT ACCOUNT. In the event that LiveWorld is receiving Revenue from
a client of WPP or a WPP Affiliate that (i) discontinues its relationship with WPP or such WPP
Affiliate and (ii) discontinues its relationship with the Representative, each with respect to
LiveWorld-related services on a specific project, but LiveWorld continues to provide such services
on such client project (“Discontinued Project”), then:

	 	a.	 	Warrants. For the purpose of calculating the JV Net Revenue
Contribution Portion (as defined in the Warrant Purchase Agreement), LiveWorld revenue
from a Discontinued Project shall be considered Revenue for a period of [***] days
following the date of such client’s termination of its relationship with the
respective WPP Affiliate and the Representative for such Discontinued Project.
Thereafter, any LiveWorld revenue from such Discontinued Project will no longer be
considered Revenue, so it will not count towards the Net Revenue Contribution Portion.
	 
	 	b.	 	Commissions. Subject to Representative’s compliance with the terms
and conditions of the Agreement, LiveWorld shall pay commission to Representative on
all Discontinued Projects meeting all of the following requirements: (i) the
Discontinued Project was primarily attributable to Representative’s efforts during the
period prior to termination of the project, such as the Representative having arranged
the signing of the contract or having made a substantive introduction and
recommendation that specifically led to the signing of a contract (as opposed to a
casual referral); (ii) Revenue is recognized by LiveWorld on its accounting books
within the [***] day period after the Discontinued Project was terminated; and (iii)
LiveWorld actually collects the cash payment for such Revenue within the specified
time period set forth in the contract for the Discontinued Project; provided however
that LiveWorld shall have the right to equitably divide such commissions with
succeeding representatives to the extent such succeeding representatives render
services with respect to such Discontinued Project. If LiveWorld is owed any amounts
by Representative, LiveWorld shall have the right, in its absolute discretion, to
offset any commission payable by LiveWorld to Representative by such obligation owed
to LiveWorld by Representative.

     6. ADDITIONAL RESPONSIBILITIES OF REPRESENTATIVE.

          (a) Promotion of the LiveWorld Services. Representative shall, at its own expense,
use its commercially reasonable best efforts to maximize the sale of the LiveWorld Services to WPP
Affiliates and clients thereof, provided that such efforts shall be made only through or in
coordination with the appropriate account teams of WPP Affiliates.

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PORTIONS DENOTED WITH [***] HAVE BEEN

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PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

          (b) Facilities. Representative shall provide itself with, and be solely responsible
for, such facilities, employees, business organization, permits, licenses, and other forms of
clearance from governmental or regulatory agencies as are necessary for the conduct of its business
operations in accordance with this Agreement and any expenses associated with any of the foregoing.

          (c) Books and Records. Representative shall maintain and make available to LiveWorld
accurate books, records, and accounts relating to the business of Representative with respect to
the LiveWorld Services. Representative shall also maintain a record of any client complaints
regarding either the LiveWorld Services or LiveWorld and immediately forward to LiveWorld the
information regarding those complaints. LiveWorld shall have the right to inspect at reasonable
times all of the foregoing books, records and accounts.

          (d) Notice of Changes. Representative shall promptly notify LiveWorld of: (i) any
changes in the key personnel, organization, and status of clients; and (ii) any political,
financial, legislative, industrial or other events that Representative is or becomes aware of that
could affect the mutual business interests of Representative and LiveWorld.

          (e) Employee Policies. Representative shall comply with all LiveWorld company
policies, including any policies enumerated in LiveWorld’s employee handbook, including but not
limited to policies regarding ethics, conflicts of interest, equal opportunity employment,
diversity and sexual harassment.

          (f) LiveWorld Direction. Representative shall follow any proper and reasonable
instructions given by the chief executive officer of LiveWorld or agent or delegate thereof in
carrying out its obligations under this Agreement.

     7. PROMOTION ASSISTANCE. To the extent that LiveWorld possesses or elects to create
such materials, LiveWorld shall, at its own expense, provide Representative with marketing and
technical information concerning the LiveWorld Services as well as reasonable quantities of
brochures, instructional material, advertising literature, and other LiveWorld Services data.

     8. LIMITATION OF LIABILITY. IN NO EVENT SHALL A PARTY BE LIABLE TO THE OTHER PARTY OR
TO ANY THIRD PARTY FOR ANY SPECIAL, INDIRECT, PUNITIVE, INCIDENTAL OR CONSEQUENTIAL DAMAGES
(INCLUDING, WITHOUT LIMITATION, LOSS OF PROFITS), CAUSED BY ANY BREACH OF A PARTY’S OBLIGATIONS
ARISING OUT OF OR RELATING TO THIS AGREEMENT, REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT
OR IN TORT (INCLUDING NEGLIGENCE), EVEN IF THE OTHER PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF
SUCH DAMAGES. EACH PARTY’S TOTAL LIABILITY TO THE OTHER FOR ANY KIND OF LOSS, DAMAGE OR LIABILITY
ARISING UNDER OR IN CONNECTION WITH THIS AGREEMENT, UNDER ANY THEORY OF LIABILITY, SHALL NOT EXCEED
(AS AN AGGREGATE) THE AMOUNTS PAID BY LIVEWORLD TO REPRESENTATIVE UNDER THIS AGREEMENT IN THE
TWELVE (12) MONTHS PRIOR TO THE EVENT GIVING RISE TO THE LOSS, DAMAGE OR LIABILITY. THE FOREGOING
LIMITATIONS ON LIABILITY WILL NOT APPLY WITH RESPECT TO THE INDEMNIFICATION OBLIGATIONS UNDER
SECTION 13(h).

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PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

     9. CONFIDENTIALITY

          (a) Definition. “Confidential Information” means any information disclosed by
LiveWorld to Representative, either directly or indirectly in writing, orally, by inspection of
tangible objects whose confidential or proprietary nature is identified at the time of such
disclosure, including without limitation (i) this Agreement and all its Exhibits, any addenda
hereto signed by both parties; (ii) any source code, software tools, designs, schematics, plans,
work in process or future development relating to LiveWorld Services; (iii) any LiveWorld
scientific, engineering, manufacturing, marketing or business plan relating to LiveWorld; (iv)
financial or personnel matter relating to LiveWorld, (v) present or future products, sales,
suppliers, web site visitors, and web site users. Confidential Information may also include
information disclosed to LiveWorld by third parties. Confidential Information shall not, however,
include any information which (i) was publicly known and made generally available in the public
domain prior to the time of disclosure to Representative by LiveWorld; (ii) becomes publicly known
and made generally available after disclosure to Representative by LiveWorld through no action or
inaction of Representative; (iii) is in the possession of Representative, without confidentiality
restrictions, at the time of disclosure by LiveWorld as shown by Representative’s files and records
immediately prior to the time of disclosure or (iv) was provided to Representative pursuant to
Section 4 or 7 hereof and not clearly marked “Confidential” at the time it was so provided.

          (b) Obligations. Representative acknowledges that the Confidential Information
constitutes LiveWorld’s valuable trade secrets. Representative shall not use any Confidential
Information for any purpose other than as expressly permitted under this Agreement. Representative
will not disclose Confidential Information or permit Confidential Information to be disclosed,
directly or indirectly, to any third party without LiveWorld’s prior written consent.
Representative shall not disclose Confidential Information to its employees, except on a “need to
know” basis where such disclosure is necessary and required for Representative to perform its
obligations hereunder. Representative shall not disclose Confidential Information to any employee
of Representative unless such employee has signed a non-use and non-disclosure agreement in content
at least as protective as the provisions hereof, prior to any disclosure of Confidential
Information to such employee. Representative will exercise the same degree of care in protecting
Confidential Information from unauthorized use and disclosure as it exercises in protecting its own
information of a similar nature, but in no event less than reasonable care. The provisions of this
Section 9 shall survive any expiration or termination of this Agreement for a period of three (3)
years after the effective date of such expiration or termination. Notwithstanding the foregoing,
either party may disclose the existence and terms of the Agreement to investors and prospective
investors and their counsel and other advisors under a similar confidentiality obligation in
connection with any private placement of securities, in connection with a merger, acquisition or
sale of all or substantially all of its assets.

          (c) Remedies. Representative agrees that any violation or threatened violation of
this Section 9 will cause irreparable injury to LiveWorld, entitling LiveWorld to obtain injunctive
relief in addition to all other legal remedies.

     10. TRADEMARKS AND TRADE NAMES.

          (a) Trademarks. During the term of this Agreement, Representative shall have the
non-exclusive right to indicate to the public that it is an authorized representative of LiveWorld
Services and to advertise and promote such LiveWorld Services under the trademarks, marks, and
trade names of LiveWorld that LiveWorld may adopt from time to time (“LiveWorld
Trademarks”); provided, however, that upon [***] days prior written notice to Representative,
LiveWorld may substitute alternative marks for any or all of the

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TREATMENT.

LiveWorld Trademarks. All representations of LiveWorld Trademarks that Representative intends
to use shall first be submitted to LiveWorld for approval (which shall not be unreasonably
withheld) of design, color and other details or shall be exact copies of those used by LiveWorld.
In addition, Representative shall fully comply with all reasonable guidelines, if any, communicated
by LiveWorld concerning the use of LiveWorld Trademarks.

          (b) Use. Except as set forth in this Section 10, nothing contained in this Agreement
shall grant or shall be deemed to grant to Representative any right, title or interest in or to any
LiveWorld Trademarks. All uses and benefits of LiveWorld Trademarks will inure solely to the
benefit of LiveWorld, and Representative shall obtain no rights with respect to any LiveWorld
Trademarks, other than the right to solicit orders for and promote LiveWorld Services as set forth
herein. Representative irrevocably assigns to LiveWorld all such right, title and interest, if
any, in and to any LiveWorld Trademarks. Representative shall not use any LiveWorld Trademark or
any similar mark in Representative’s name or in any other manner use any LiveWorld Trademark to
identify Representative’s business. At no time during or after the term of this Agreement shall
Representative attempt to register any trademarks, marks or trade names confusingly similar to
those of LiveWorld.

     11. TERM AND TERMINATION.

          (a) Term. This Agreement will commence on the Effective Date and shall continue for a
term of [***] years unless earlier terminated as set forth herein or by mutual agreement. The
Agreement shall renew automatically for additional terms of [***] year unless either party gives
written notice of intent to terminate at least [***] days prior to the expiration of the
then-current term.

          (b) Termination for Insolvency. Either party may terminate this Agreement immediately
upon written notice if: (i) a receiver, administrator, or similar officer is appointed over all or
any part of the assets or undertaking of the other party and is not discharged within [***] days of
such appointment; (ii) the other party makes an assignment for the benefit of or a composition with
its creditors, or another arrangement of similar import; or (iii) a petition is presented, or a
meeting is convened for the purpose of considering a resolution, or other steps are taken, for the
winding up of the other party (or, if the other party is not a company, for its bankruptcy); (iv)
anything analogous to any of the foregoing under the laws of any jurisdiction occurs in relation to
the other party; or (v) the other party ceases to carry on its business in the ordinary course.

          (c) Termination for Cause. If either party materially breaches any provision of this
Agreement, the other party may terminate this Agreement by giving [***] days’ prior written notice
to such party; provided, however, that with respect to breaches capable of cure, this Agreement
shall not terminate if such party has cured the breach prior to the expiration of such [***] day
period.

     12. RIGHTS UPON TERMINATION.

          (a) Additional Commissions. Following termination, subject to all the provisions of
this Agreement and to Representative’s compliance with Section 12(c) below, LiveWorld shall pay
commissions to Representative on all purchases of LiveWorld Services meeting all of the following
requirements: (i) the purchase of LiveWorld Services was primarily attributable to Representative’s
efforts during the period prior to termination of this Agreement such as the Representative having
arranged the signing of the contract or made a substantive introduction and recommendation that
specifically led to the signing of a contract (as

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PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

opposed to a casual referral); (ii) the Revenue is recognized by LiveWorld on its accounting
books within the [***] day period after the effective termination date of this Agreement; and (iii)
LiveWorld actually collects the cash payment for such Revenue within the specified time period set
forth in the contract for such purchases of LiveWorld Services; provided however that LiveWorld
shall have the right to equitably divide such commissions with succeeding representatives to the
extent such succeeding representatives render services with respect to such transactions. If
LiveWorld is owed any amounts by Representative, LiveWorld shall have the right, in its absolute
discretion, to offset any commission payable by LiveWorld to Representative by such obligation owed
to LiveWorld by Representative.

          (b) Warrants. For the purpose of calculating the JV Net Revenue Contribution Portion
(as defined in the Warrant Purchase Agreement), LiveWorld revenue that meets all the requirements
set forth in Section 12(a) above shall be considered Revenue.

          (c) Return of Materials. All trademarks, trade names, patents, copyrights, designs,
drawings, formulas or other data, financial information, business plans, photographs, samples,
literature, and sales aids of every kind shall remain the property of LiveWorld. After the
termination of this Agreement, Representative shall prepare all such items in its possession for
shipment, as LiveWorld may direct. Representative shall not make or retain any copies of any
Confidential Information that may have been entrusted to it. Effective upon the termination of
this Agreement, Representative shall cease to use LiveWorld Trademarks. Any listing by
Representative of LiveWorld’s name in any telephone book, directory, and public record or like
publication shall be removed by Representative as soon as possible, but no later than the
subsequent issue of such publication.

          (d) No Liability. NEITHER LIVEWORLD NOR REPRESENTATIVE SHALL, BY REASON OF THE
EXPIRATION OR TERMINATION OF THIS AGREEMENT, BE LIABLE TO THE OTHER FOR COMPENSATION,
INDEMNIFICATION, REIMBURSEMENT OR DAMAGES ON ACCOUNT OF ANY LOSS OF PROSPECTIVE PROFITS OR
ANTICIPATED SALES OR ON ACCOUNT OF EXPENDITURES, INVESTMENTS, LEASES OR COMMITMENTS MADE IN
CONNECTION WITH THIS AGREEMENT OR THE ANTICIPATION OF EXTENDED PERFORMANCE HEREUNDER.

          (e) Survival. The provisions of Sections 4(b)(ii), 5, 8, 9, 12 and 13 shall survive
the termination or expiration of this Agreement for any reason. All other rights and obligations
of the parties shall cease upon the effective termination date of this Agreement.

     13. GENERAL PROVISIONS.

     (a) Governing Law. This Agreement is governed by the laws of the State of California,
USA, without regard for conflict of law provisions. Any mediation, court action, or other
adjudicative proceeding arising out of or relating to this Agreement shall be held in the
appropriate state or federal jurisdiction in the United States of America or, if such proceeding
cannot be lawfully held in such location, as near thereto as applicable law permits.

          (i) Mediation. Except as otherwise specifically provided in this Agreement, if any
controversy or claim arises out of this Agreement, the parties will attempt in good faith to
resolve such controversy or claim through non-binding mediation in accordance with the American
Arbitration Association Commercial Mediation Rules before resorting to litigation. The mediation
shall be held within

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PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

thirty (30) days of the end of such negotiation period. The costs of mediation shall be
shared equally by the parties to the mediation.

          (ii) Other Adjudicative Proceedings. In the event that the parties are unable to
resolve the dispute through mediation, and either party initiates a court action or other
adjudicative proceeding, the prevailing party in such proceeding arising out of or relating to this
Agreement shall be reimbursed by the party who does not prevail for their reasonable attorneys,
accountants and experts fees and related expenses (including reasonable charges for in-house legal
counsel and related personnel) and for the costs of such proceeding. In the event that two or more
parties are deemed liable for a specific amount payable or reimbursable under this Section
13(a)(ii), such parties shall be jointly and severally liable therefor.

     (b) Notices. Any notice, communication or statement relating to this Agreement shall
be in writing and deemed effective: (i) upon delivery when delivered in person; (ii) upon
transmission when delivered by verified facsimile transmission; or (iii) when delivered by
registered or certified mail, postage prepaid, return receipt requested, to the appropriate address
set forth on the first page of this Agreement.

     (c) Severability. If it is determined by a court of competent jurisdiction as part of
a final nonappealable ruling or government action, that any provision of this Agreement (or part
thereof) is invalid, illegal, or otherwise unenforceable, such provision shall be enforced as
nearly as possible in accordance with the stated intention of the parties, while the remainder of
this Agreement shall remain in full force and effect and bind the parties according to its terms.
To the extent any provision (or part thereof) cannot be enforced in accordance with the stated
intentions of the parties, such provision (or part thereof) shall be deemed not to be a part of
this Agreement; provided that in such event the parties shall use their best efforts to negotiate,
in good faith, a substitute, valid and enforceable provision which most nearly effects the parties’
intent in entering into this Agreement.

     (d) Foreign Corrupt Practices Act. In conformity with the United States Foreign
Corrupt Practices Act and with LiveWorld’s established corporate policies regarding foreign
business practices, Representative and its employees and agents shall not directly or indirectly
make any offer, payment, or promise to pay; authorize payment; or offer a gift, promise to give, or
authorize the giving of anything of value for the purpose of influencing any act or decision
(including a decision not to act) of an official of any foreign government or the United States
Government or inducing such a person to use his or her influence to affect any such governmental
act or decision in order to assist LiveWorld in obtaining, retaining or directing any business.

     (e) United States Export Controls. Representative understands and acknowledges that
LiveWorld is subject to regulation by agencies of the United States Government, including, but not
limited to, the United States Department of Commerce, which prohibit export, reexport or diversion
of certain products and technology to certain countries. Any and all obligations of LiveWorld to
provide the LiveWorld Services, documentation, or any media in which any of the foregoing is
contained, as well as any other technical assistance, shall be subject in all respects to such
United States laws and regulations as shall from time to time govern the license and delivery of
technology and products abroad by persons subject to the jurisdiction of the United States,
including the Export Administration Act of 1979, as amended, any successor legislation, and the
Export Administration Regulations issued by the Department of Commerce, Bureau of Export
Administration. Representative agrees to cooperate with LiveWorld, including, without limitation,
providing required documentation, in order to obtain export licenses or exemptions therefrom.
Representative warrants that it will comply with the Export Administration Regulations and other
United States laws and regulations

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PORTIONS DENOTED WITH [***] HAVE BEEN

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TREATMENT.

governing exports and reexports in effect from time to time. Representative agrees that
unless prior written authorization is obtained from the Bureau of Export Administration, or the
Export Administration Regulations explicitly permit reexport without such written authorization, it
will not export, reexport, or transship, directly or indirectly, the LiveWorld Services or any
technical data disclosed or provided to Representative, or the direct product of such technical
data, to country groups Q, S, W, Y or Z (as defined in the Export Administration Regulations), or
to any other country as to which the United States Government has placed an embargo against the
shipment of products, which embargo is in effect during the terms of this Agreement.

     (f) Compliance with Applicable Laws. Representative shall (i) comply with all
legislation, rules, regulations or other laws governing this Agreement, and (ii) advise LiveWorld
of any legislation, rule, regulation or other law (including but not limited to any customs, tax,
trade, intellectual property or tariff law) which is in effect or which may come into effect in a
territory in which Representative uses or intends to use the LiveWorld Services after the Effective
Date of this Agreement and which affects the importation of the LiveWorld Services into, or the use
and the protection of the LiveWorld Services and the intellectual property rights therein, such
territory, or which has a material effect on any provision of this Agreement.

     (g) Enforceability. Representative represents and warrants that the provisions of
this Agreement, and the rights and obligations of the parties hereunder, are enforceable under the
laws of the countries in which Representative will operate.

     (h) Indemnity. Each party (“Indemnifying Party”) agrees to defend, indemnify
and hold harmless the other party (“Indemnified Party”) from and against any and all
liability, damage, loss, cost or expense, including reasonable attorneys’ fees and expenses
(collectively, “Costs”), arising out of or in connection with any actual or threatened
claim, suit, action or proceeding (each a “Claim”) against Indemnified Party by a third
party relating to the services or products to be provided by Indemnifying Party under this
Agreement. If any Claim is asserted against an Indemnified Party, such Indemnified Party will
notify the Indemnifying Party as soon as possible of the nature of such Claim (provided that any
failure to so notify shall not relieve the Indemnifying Party from liability, except and only to
the extent that the failure materially prejudices the Indemnifying Party) and the Indemnifying
Party shall be entitled (but not required) to assume the defense of any suit brought to enforce
such Claim; provided, however, that the defense shall be conducted through legal counsel acceptable
to the Indemnified Party, acting reasonably, and that no settlement of any such Claim may be made
by the Indemnifying Party or the Indemnified Party without the prior written consent of the other
party, such consent not to be unreasonably withheld or delayed, and the Indemnifying Party shall
not be liable for any settlement of any such Claim unless it has consented in writing to such
settlement.

     (i) Press Releases. Representative acknowledges that LiveWorld may desire to use its
name in press releases, product brochures and financial reports indicating that Representative is a
partner of LiveWorld, and Representative agrees that LiveWorld may use its name in such a manner,
subject to Representative’s consent, which consent shall not be unreasonably withheld or delayed.

     (j) Language. This Agreement is in the English language only, which language shall be
controlling in all respects, and all versions hereof in any other language shall not be binding on
the parties hereto. All communications and notices to be made or given pursuant to this Agreement
shall be in the English language.

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PORTIONS DENOTED WITH [***] HAVE BEEN

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TREATMENT.

     (k) Force Majeure. Neither party will incur any liability to the other party on
account of any loss or damage resulting from any delay or failure to perform all or any part of
this Agreement if such delay or failure is caused, in whole or in part, by events, occurrences, or
causes beyond the control, and without negligence of, the parties. Such events, occurrences, or
causes will include, without limitation, acts of God, strikes, lockouts, riots, Internet outages,
acts of war, floods, earthquakes, fires and explosions.

     (l) Assignment. Representative may not assign, transfer or delegate this Agreement,
voluntarily or involuntarily, by operation or law, or otherwise. LiveWorld may assign this
Agreement in whole or in part. This Agreement shall inure to the benefit of and be binding upon
each party’s successors and permitted assigns. Any attempted assignment in violation of this
Section shall be null and void.

     (m) Entire Agreement. This Agreement and the exhibits attached hereto set forth the
entire agreement and understanding of the parties relating to the subject matter hereof and merge
all prior discussions between them. No modification of or amendment to this Agreement, nor any
waiver of any rights under this Agreement shall be effective unless in writing signed by (i) the
party to be charged and (ii) the WPP Affiliate that is a Managing Member (as defined in the
Operating Agreement of LiveWorld-WPP, L.L.C. at the time of such modification, amendment or waiver
(“WPP Manager”)). For the purposes of this Section 13(m), WPP Manager shall be a third party
beneficiary to this Agreement and entitled to the rights of WPP Manager set forth in this Section
13(m).

     (n) Execution in Counterparts and By Facsimile. This Agreement may be executed in
counterparts, each of which will be deemed an original and all of which together will constitute
one instrument. This Agreement may be executed and delivered by facsimile and the parties agree
that such facsimile execution and delivery shall have the same force and effect as delivery of an
original document with original signatures, and that each party may use such facsimile signatures
as evidence of the execution and delivery of this Agreement by all parties to the same extent that
an original signature could be used.

     (o) Good Faith. LiveWorld and Representative shall each at all times during the term
of this Agreement act dutifully and in good faith.

     (p) Construction. In the event that there is a conflict between the Agreement and any
exhibit, the terms of the Agreement shall prevail.

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TREATMENT.

IN WITNESS WHEREOF, the parties by their duly authorized representatives have executed this
Agreement as of the Effective Date set forth above.

	 	 	 	 	 	 	 
	LiveWorld Corporation	 	 	 	Representative	 	 
	 
	 	 	 	 	 	 
	 

Signature

	 	 
	 	 

Signature
	 	 
	 
	 	 	 	 	 	 
	 

Printed Name

	 	 
	 	 

Printed Name
	 	 
	 
	 	 	 	 	 	 
	 

Title

	 	 
	 	 

Title
	 	 
	 
	 	 	 	 	 	 
	 

Date

	 	 
	 	 

Date
	 	 

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TREATMENT.

EXHIBIT A

Commission Schedule

     Sales commission (prior to any applicable adjustment pursuant to Section 3(b) or 3(g)):

[***]

 

 

PORTIONS DENOTED WITH [***] HAVE BEEN

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SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

EXHIBIT B

Processes for Representative

I. OPPORTUNITIES COMING DIRECTLY FROM REPRESENTATIVE

	1.	 	Preliminary Screening. When Representative identifies or learns of an
opportunity to provide LiveWorld Services through WPP or a WPP Affiliate and/or
to client thereof (“Opportunity”), Representative will screen the Opportunity,
qualify it as worthwhile, commit to allocating time to pursuing it and, if
applicable, present LiveWorld’s services as a solution to WPP or the WPP
Affiliate and/or to the client.
	 
	2.	 	Notification of LiveWorld. Representative will give written notification to
the LiveWorld CEO, or the designated agent thereof, of an Opportunity.
	 
	3.	 	LiveWorld Response. Within [***] days of said notification,
LiveWorld will notify Representative in writing as to whether or not
Representative is authorized to pursue such Opportunity on behalf of LiveWorld,
which determination shall be in LiveWorld’s sole discretion pursuant to Section
4(e) in the Agreement. In the absence of such notification, LiveWorld shall be
deemed to have authorized Representative to pursue the Opportunity. Without
limiting the foregoing, LiveWorld may direct Representative not to pursue an
opportunity for any of the following reasons: the specific Opportunity (i) is
already being pursued by LiveWorld; (ii) involves an existing relationship that
LiveWorld has with a particular WPP Affiliate or client; or (iii) would create
a conflict of interest or violate an obligation of LiveWorld.
	 
	4.	 	Pursuing the Opportunity. Representative will pursue such approved
Opportunity in conjunction with WPP and/or the WPP Affiliate and/or directly
with the client of WPP or such WPP Affiliate.
	 
	5.	 	LiveWorld Involvement. Without limiting any of Representative’s obligations
under Sections 4 and 5 in the Agreement, Representative will involve LiveWorld
as appropriate in all discussions and follow LiveWorld’s direction with regard
to recommendation and description of services, pricing, contract terms and
conditions, and timing for campaigns.
	 
	6.	 	Agreements. Representative will close the Opportunity by arranging for an
agreement to be signed between (i) LiveWorld and WPP or the WPP Affiliate or
(ii) LiveWorld and the client of WPP or the WPP Affiliate
	 
	7.	 	Ongoing Relationship. Representative will manage the ongoing account
relationship resulting from such Opportunity with WPP or the WPP Affiliate
and/or the client as appropriate, which includes but is not limited to taking
responsibility for: (i) maintaining the business relationships (ii) maintaining
and growing the revenue as a result of renewals, volume growth, price
increases, additional services, positive customer relationships and
satisfaction, and (iii) resolving problems and identifying new Opportunities
within that client account and within WPP or the WPP Affiliate. In general
(but not necessarily) it is expected that WPP or the WPP Affiliate involved
will collaborate with Representative as to the conduct these same activities
relative to the client. It is part of Representative’s responsibilities to
enlist the support of WPP or the WPP Affiliate on such matters as appropriate.
	 
	8.	 	LiveWorld Authority. LiveWorld shall work in good faith with Representative
on the above process; provided however, that as set forth in Section 4(e) in
the Agreement, LiveWorld shall, in its sole discretion, have the authority to
accept or reject any Opportunity for any reason or no reason. Additionally, in
the event that LiveWorld rejects an Opportunity and later pursues the same
Opportunity (where “same” means the same client and the same specific project),
LiveWorld will

 

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

	follow the protocol set forth in the chart below entitled
“Opportunities Coming Through LiveWorld to Representative” with respect to such
Opportunity. LiveWorld shall also at anytime have the right to withdraw
Representative’s authority to work on any Opportunity; provided, however, that
LiveWorld shall only do so at (i) a client’s request or (ii) if LiveWorld
reasonable and in good faith believes that Representative and/or WPP and/or the
WPP Affiliate cannot or will not effectively and in a timely manner pursue
and/or manage the Opportunity, and as a result the Opportunity is in jeopardy
of being lost or damaged.

II. OPPORTUNITIES COMING THROUGH LIVEWORLD TO REPRESENTATIVE

	1.	 	LiveWorld Screening. If LiveWorld identifies an Opportunity that it
believes is appropriate to pursue in conjunction with Representative
along with a WPP and/or a WPP Affiliate, LiveWorld may notify
Representative in writing of such Opportunity.
	 
	2.	 	Representative Response. Representative shall respond to LiveWorld of
its decision with respect to such Opportunity in writing within
[***] days from Representative’s receipt of LiveWorld’s notice.
In the absence of such notification, Representative shall be deemed to
have rejected the Opportunity.
	 
	3.	 	Rejected Opportunities. Without limiting the rights reserved by
LiveWorld in Section 2(c) in the Agreement, if Representative does not
accept an Opportunity, then LiveWorld, in its sole discretion, may pursue
or not pursue the opportunity in any manner it chooses.
	 
	4.	 	Following Acceptance. If Representative accepts an Opportunity, then
items 4-8 of the chart above entitled “Opportunities Coming Directly from
Representative” shall apply.

Special Dispute Resolution. In the event of a dispute among the parties regarding the
implementation of the processes described in this Exhibit B, prior to any formal dispute resolution
proceedings, the parties will escalate the dispute to LiveWorld’s and WPP’s corporate management
for discussion. In the event that the parties’ corporate management cannot resolve the dispute,
either party may initiate mediation, pursuant to Section 13(a) in the Agreement.

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