Document:

EX-10.6

 Exhibit 10.6 

ZETA GLOBAL HOLDINGS CORP.  

2017 EQUITY INCENTIVE PLAN 

Approved by the Board of Directors: April 20, 2017 

Approved by the Stockholders: April 20, 2017 
  

	 	1.	 Establishment, Purpose and Term of Plan. 

1.1 Establishment. The Zeta Global Holdings Corp. 2017 Equity Incentive Plan (the “Plan”) is hereby established
effective as of April 20, 2017 (the “Effective Date”). 
 1.2 Purpose. The purpose of the Plan is to
advance the interests of the Company and its stockholders by providing an incentive to attract, retain and reward persons performing services for the Company and by motivating such persons to contribute to the growth and profitability of the
Company. The Company intends that securities issued pursuant to the Plan be exempt from requirements of registration and qualification of such securities pursuant the exemptions afforded by Rule 701 promulgated under the Securities Act and any
applicable exemptions under applicable state securities laws, and the Plan shall be so construed. Further, the Company intends that Awards granted pursuant to the Plan be exempt from or comply with Section 409A of the Code (including any
amendments or replacements of such section), and the Plan shall be so construed. 
 1.3 Term of Plan. The Plan shall continue in
effect until its termination by the Board; provided, however, that all Awards shall be granted, if at all, within ten (10) years from the earlier of the date the Plan is adopted by the Board or the date the Plan is duly approved by the
stockholders of the Company. 
  

	 	2.	 Definitions and Construction. 

2.1 Definitions. Whenever used herein, the following terms shall have their respective meanings set forth below: 

(a) “Award” means an Option, Stock Appreciation Right, Restricted Stock Purchase Right, Restricted Stock Bonus,
Restricted Stock Unit, or Stock-Based Award granted under the Plan. 
 (b) “Award
Agreement” means a written or electronic agreement between the Company and a Participant setting forth the terms, conditions and restrictions of the Award granted to the Participant. 

(c) “Board” means the Board of Directors of Zeta Global Holdings Corp. If one or more Committees have been appointed
by the Board to administer the Plan, references to the “Board” in administrative provisions of the Plan also means such Committee(s). 

(d) “Cause” means, unless such term or an equivalent term is otherwise defined by the applicable Award Agreement or
other written agreement between a Participant and the Company applicable to an Award, any of the following: (i) the Participant’s theft, dishonesty, gross negligence, willful misconduct, breach of fiduciary duty for personal profit, or
falsification 

  
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of any Company documents or records; (ii) the Participant’s material failure to abide by the Company’s code of conduct or other policies (including, without limitation, policies
relating to confidentiality and reasonable workplace conduct); (iii) the Participant’s unauthorized use, misappropriation, destruction or diversion of any tangible or intangible asset or corporate opportunity of the Company (including, without
limitation, the Participant’s improper use or disclosure of the Company’s confidential or proprietary information); (iv) any intentional act by the Participant which has a material detrimental effect on the Company’s reputation or
business; (v) the Participant’s repeated failure or inability to perform any reasonable assigned duties after written notice from the Company of, and a reasonable opportunity to cure, such failure or inability; (vi) any material
breach by the Participant of any employment or service agreement between the Participant and the Company, which breach is not timely cured pursuant to the terms of such agreement; or (vii) the Participant’s conviction (including any plea
of guilty or nolo contendere) of any criminal act involving fraud, dishonesty, misappropriation or moral turpitude, or which impairs the Participant’s ability to perform his or her duties with the Company. 

(e) “Code” means the Internal Revenue Code of 1986, as amended, and any applicable regulations and administrative
guidelines promulgated thereunder. 
 (f) “Committee” means the compensation committee or other committee or
subcommittee of the Board duly appointed to administer the Plan and having such powers as shall be specified by the Board. Unless the powers of the Committee have been specifically limited, the Committee shall have all of the powers of the Board
granted herein, including, without limitation, the power to amend or terminate the Plan at any time, subject to the terms of the Plan and any applicable limitations imposed by law. 

(g) “Company” means Zeta Global Holdings Corp., a Delaware corporation, or any successor corporation thereto.
“Company” also means and includes any present or future “parent corporation” of the Company, as defined in Section 424(e) of the Code, and any present or future “subsidiary corporation” of the Company, as
defined in Section 424(f) of the Code. 
 (h) “Consultant” means a person engaged to provide consulting or
advisory services (other than as an Employee or a Director) to the Company, provided that the identity of such person, the nature of such services or the entity to which such services are provided would not preclude the Company from offering or
selling securities to such person pursuant to the Plan in reliance on either the exemption from registration provided by Rule 701 under the Securities Act or, if the Company is required to file reports pursuant to Section 13 or 15(d) of the
Exchange Act, registration on a Form S-8 Registration Statement under the Securities Act. 
 (i)
“Director” means a member of the Board. 
 (j) “Disability” means a “permanent and
total disability” within the meaning of Section 22(e)(3) of the Code and such other disabilities, infirmities, afflictions and conditions as the Board by rule may specify. 

  
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 (k) “Employee” means any person treated as an employee (including
an Officer or a Director who is also treated as an employee) in the records of the Company and, with respect to any Incentive Stock Option granted to such person, who is an employee for purposes of Section 422 of the Code; provided, however,
that neither service as a Director nor payment of a director’s fee shall be sufficient to constitute employment for purposes of the Plan. The Company shall determine in good faith and in the exercise of its discretion whether an individual has
become or has ceased to be an Employee and the effective date of such individual’s employment or termination of employment, as the case may be. For purposes of an individual’s rights, if any, under the terms of the Plan as of the time of
the Company’s determination of whether or not the individual is an Employee, all such determinations by the Company shall be final, binding and conclusive as to such rights, if any, notwithstanding that the Company or any court of law or
governmental agency subsequently makes a contrary determination as to such individual’s status as an Employee. 
 (l) “Exchange
Act” means the Securities Exchange Act of 1934, as amended. 
 (m) “Fair Market Value” means, as of
any date, the value of a share of Stock or other property as determined by the Board, in its discretion, subject to the following: 
 (i)
If, on such date, the Stock is listed or quoted on a national or regional securities exchange or quotation system, the Fair Market Value of a share of Stock shall be the closing price of a share of Stock as quoted on the national or regional
securities exchange or quotation system constituting the primary market for the Stock, as reported in The Wall Street Journal or such other source as the Company deems reliable. If the relevant date does not fall on a day on which the Stock
has traded on such securities exchange or quotation system, the date on which the Fair Market Value shall be established shall be the last day on which the Stock was so traded or quoted prior to the relevant date, or such other appropriate day as
shall be determined by the Board, in its discretion. 
 (ii) If, on such date, the Stock is not listed or quoted on a national or regional
securities exchange or quotation system, the Fair Market Value of a share of Stock shall be as determined by the Board in good faith without regard to any restriction other than a restriction which, by its terms, will never lapse, and in a manner
consistent with the requirements of Section 409A of the Code. 
 (n) “Incentive Stock Option” means an Option
intended to be (as set forth in the Award Agreement) and which qualifies as an incentive stock option within the meaning of Section 422(b) of the Code. 

(o) “Incumbent Director” means a Director who either (i) is a member of the Board as of the Effective Date or
(ii) is elected, or nominated for election, to the Board with the affirmative votes of at least a majority of the Incumbent Directors at the time of such election or nomination (but excluding a director who was elected or nominated in
connection with an actual or threatened proxy contest relating to the election of directors of the Company). 
 (p)
“Insider” means an Officer, a Director or other person whose transactions in Stock are subject to Section 16 of the Exchange Act. 

  
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 (q) “Nonstatutory Stock Option” means an Option not intended to be
(as set forth in the Award Agreement) or which does not qualify as an incentive stock option within the meaning of Section 422(b) of the Code. 

(r) “Officer” means any person designated by the Board as an officer of the Company. 

(s) “Option” means an Incentive Stock Option or a Nonstatutory Stock Option granted pursuant to the Plan. 

(t) “Ownership Change Event” means the occurrence of any of the following with respect to the Company: (i) the
direct or indirect sale or exchange in a single or series of related transactions by the stockholders of the Company of securities of the Company representing more than fifty percent (50%) of the total combined voting power of the Company’s then-outstanding securities entitled to vote generally in the election of Directors; (ii) a merger or consolidation in which the Company is a party and in which the stockholders of the Company immediately
before the transaction do not retain immediately after the transaction direct or indirect beneficial ownership of at least fifty percent (50%) of the total combined voting power of the outstanding securities entitled to vote generally in the
election of directors of the surviving entity; or (iii) the sale, exchange, or transfer of all or substantially all of the assets of the Company (other than a sale, exchange or transfer to one or more subsidiaries of the Company). 

Notwithstanding the foregoing, if any payment to be made hereunder as a result of the occurrence one or more of the foregoing events would be
considered “nonqualified deferred compensation” for purposes of Section 409A of the Code, then, as to such payment, such event shall constitute an Ownership Change Event only if the event additionally constitutes a “change in
ownership,” a “change in effective control” or a “change in the ownership of a substantial portion of the assets” (as such terms are defined for purposes of Section 409A of the Code) of the Company. 

(u) “Participant” means any eligible person who has been granted one or more Awards. 

(v) “Restricted Stock Award” means an Award of a Restricted Stock Bonus or a Restricted Stock Purchase Right. 

(w) “Restricted Stock Bonus” means Stock granted to a Participant pursuant to Section 8.

 (x) “Restricted Stock Purchase Right” means a right to purchase Stock granted to a Participant pursuant to
Section 8. 
 (y) “Restricted Stock Unit” means a right to receive Stock or its equivalent
value granted to a Participant pursuant to Section 9. 
 (z) “Rule 16b-3” means Rule 16b-3 under the Exchange Act, as amended from time to time, or any successor rule or regulation. 

  
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 (aa) “Securities Act” means the Securities Act of 1933, as amended.

 (bb) “Service” means a Participant’s employment or service with the Company, whether as an Employee, a
Director or a Consultant. Unless otherwise provided by the Board, a Participant’s Service shall not be deemed to have terminated merely because of a change in the capacity in which the Participant renders such Service or a change in the Company
for which the Participant renders such Service, provided that there is no interruption or termination of the Participant’s Service. Furthermore, a Participant’s Service shall not be deemed to have been interrupted or terminated if the
Participant takes any military leave, sick leave, or other bona fide leave of absence approved by the Company. However, unless otherwise provided by the Board, if any such leave taken by a Participant exceeds ninety (90) days, then on the ninety-first (91st) day following the commencement of such leave the Participant’s Service shall be deemed to have terminated, unless the Participant’s right to return to Service is guaranteed by statute
or contract. Notwithstanding the foregoing, unless otherwise designated by the Company or required by law, an unpaid leave of absence shall not be treated as Service for purposes of determining vesting under the Participant’s Award Agreement. A
Participant’s Service shall be deemed to have terminated either upon an actual termination of Service or upon the business entity for which the Participant performs Service ceasing to be an affiliate of the Company. Subject to the foregoing,
the Company, in its discretion, shall determine whether the Participant’s Service has terminated and the effective date of and reason for such termination. 

(cc) “Stock” means that certain common stock of Zeta Global Holdings Corp., as adjusted from time to time in
accordance with Section 4.3. 
 (dd) “Stock Appreciation Right” or “SAR”
means an Award granted to a Participant pursuant to Section 7, which, upon exercise, gives the Participant a right to receive a payment in cash, or the equivalent value in Stock, equal to the difference between the Fair
Market Value of a number of shares of Stock on the exercise date and the exercise price for such number of shares of Stock. 
 (ee)
“Stock-Based Award” means a right to or based upon Stock or its equivalent value granted to a Participant pursuant to Section 10. 

(ff) “Ten Percent Stockholder” means a person who, at the time an Award is granted to such person, owns stock
possessing more than ten percent (10%) of the total combined voting power of all classes of stock of the Company within the meaning of Section 422(b)(6) of the Code. 

(gg) “Trading Compliance Policy” means the written policy of the Company pertaining to the purchase, sale, transfer or
other disposition of the Company’s equity securities by Directors, Officers, Employees or other service providers who may possess material, nonpublic information regarding the Company or its securities. 

(hh) “Vesting Conditions” mean those conditions established in accordance with the Plan prior to the satisfaction of
which shares subject to an Award remain subject to forfeiture or a repurchase option in favor of the Company exercisable for the Participant’s monetary purchase price, if any, for such shares upon the Participant’s termination of Service.

  
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 2.2 Construction. Captions and titles contained herein are for convenience
only and shall not affect the meaning or interpretation of any provision of the Plan. Except when otherwise indicated by the context, the singular shall include the plural and the plural shall include the singular. Use of the term “or” is
not intended to be exclusive, unless the context clearly requires otherwise. 
  

	 	3.	 Administration. 

3.1 Administration by the Board. The Plan shall be administered by the Board. All questions of interpretation of the Plan, of any
Award Agreement or of any other form of agreement or other document employed by the Company in the administration of the Plan or of any Award shall be determined by the Board, and such determinations shall be final, binding and conclusive upon all
persons having an interest in the Plan or such Award, unless fraudulent or made in bad faith. Any and all actions, decisions and determinations taken or made by the Board in the exercise of its discretion pursuant to the Plan or Award Agreement or
other agreement thereunder (other than determining questions of interpretation pursuant to the preceding sentence) shall be final, binding and conclusive upon all persons having an interest therein. All expenses incurred in connection in the
administration of the Plan shall be paid by the Company. 
 3.2 Delegation of Authority to Grant Awards; Authority of Officers.
The Board, in its discretion, may delegate to any Officer or Officers of the Company all or part of the Board’s authority and duties with respect to Awards, including the granting thereof, to individuals who are not Directors, Officers or
Insiders and are not “covered employees” within the meaning of Section 162(m) of the Code. The Board may revoke or amend the terms of a delegation at any time but such action shall not invalidate any prior actions of the Board’s
delegate or delegates that were consistent with the terms of the Plan. Any Officer shall have the authority to act on behalf of the Company with respect to any matter, right, obligation, determination or election that is the responsibility of or
that is allocated to the Company herein, provided the Officer has apparent authority with respect to such matter, right, obligation, determination or election. 

3.3 Powers of the Board. In addition to any other powers set forth in the Plan and subject to the provisions of the Plan,
the Board shall have the full and final power and authority, in its discretion: 
 (a) to determine the persons to whom, and the time or
times at which, Awards shall be granted and the number of shares of Stock to be subject to each Award; 
 (b) to determine the type of Award
granted; 
 (c) to determine the Fair Market Value of shares of Stock or other property; 

  
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 (d) to determine the terms, conditions and restrictions applicable to each Award (which
need not be identical) and any shares acquired pursuant thereto, including, without limitation, (i) the exercise price or share purchase price pursuant to any Award, (ii) the method of payment for shares purchased pursuant to any Award,
(iii) the method for satisfaction of any tax withholding obligation arising in connection with any Award, including by the withholding or delivery of shares of Stock, (iv) the timing, terms and conditions of the exercisability or vesting
of any Award or any shares acquired pursuant thereto, (v) the time of expiration of any Award, (vi) the effect of any Participant’s termination of Service on any of the foregoing, and (vii) all other terms, conditions and
restrictions applicable to any Award or shares acquired pursuant thereto not inconsistent with the terms of the Plan; 
 (e) to approve one
or more forms of Award Agreement; 
 (f) to amend, modify, extend, cancel or renew any Award or to waive any restrictions or conditions
applicable to any Award or any shares acquired pursuant thereto; 
 (g) to reprice or otherwise adjust the exercise price of any Option, or
to grant in substitution for any Option a new Award covering the same or different number of shares of Stock; 
 (h) to accelerate,
continue, extend or defer the exercisability or vesting of any Award or any shares acquired pursuant thereto, including with respect to the period following a Participant’s termination of Service; 

(i) to prescribe, amend or rescind rules, guidelines and policies relating to the Plan, or to adopt
sub-plans or supplements to, or alternative versions of, the Plan, including, without limitation, as the Board deems necessary or desirable to comply with the laws of, or to accommodate the tax policy,
accounting principles or custom of, foreign jurisdictions whose citizens may be granted Awards; and 
 (j) to correct any defect, supply any
omission or reconcile any inconsistency in the Plan or any Award Agreement and to make all other determinations and take such other actions with respect to the Plan or any Award as the Board may deem advisable to the extent not inconsistent with the
provisions of the Plan or applicable law. 
 3.4 Administration with Respect to Insiders. With respect to participation by
Insiders in the Plan, at any time that any class of equity security of the Company is registered pursuant to Section 12 of the Exchange Act, the Plan shall be administered in compliance with the requirements, if any, of Rule 16b-3. 
 3.5 Indemnification. In addition to such other rights of indemnification as they
may have as members of the Board or as officers or employees of the Company, to the fullest extent permitted by applicable law, members of the Board and any officers or employees of the Company to whom authority to act for the Board or the Company
is delegated shall be indemnified and held harmless by the Company against all reasonable expenses, including attorneys’ fees, actually and necessarily incurred in connection with the defense of any action, suit or proceeding, or in connection
with any appeal therein, to which they or any of them may be a party by reason of any action taken or failure to act under or in connection with the Plan, or any right granted hereunder, and against all amounts paid by them in settlement thereof
(provided such settlement is approved by independent legal counsel selected by the Company) or paid by them in satisfaction of a judgment in any such action, suit or proceeding, except in relation to matters as to which it shall be adjudged in such
action, suit or proceeding that such person is liable for gross negligence, bad faith or intentional misconduct in duties; provided, however, that within sixty (60) days after the institution of such action, suit or proceeding, such person
shall offer to the Company, in writing, the opportunity at its own expense to handle and defend the same. 

  
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	 	4.	 Shares Subject to Plan. 

4.1 Maximum Number of Shares Issuable. Subject to adjustment as provided in Sections 4.2 and 4.3, the maximum
aggregate number of shares of Stock that may be issued under the Plan shall be fifteen percent (15%) of the outstanding number of shares of Stock, measured as of the Company’s most recent balance sheet date prior to such issuance (or, if later,
the Company’s then most recent fiscal year end) and shall consist of authorized but unissued or reacquired shares of Stock or any combination thereof. 

4.2 Share Counting. If an outstanding Award for any reason expires or is terminated or canceled without having been exercised or
settled in full, or if shares of Stock are acquired pursuant to an Award subject to forfeiture or repurchase and are forfeited or repurchased by the Company for an amount not greater than the Participant’s exercise or purchase price, the shares
of Stock allocable to the terminated portion of such Award or such forfeited or repurchased shares of Stock shall again be available for issuance under the Plan. Shares of Stock shall not be deemed to have been issued pursuant to the Plan
(a) with respect to any portion of an Award that is settled in cash or (b) to the extent such shares are withheld or reacquired by the Company in satisfaction of tax withholding obligations pursuant to
Section 13.2. If the exercise price of an Option is paid by tender to the Company, or attestation to the ownership, of shares of Stock owned by the Participant, or by means of a Net Exercise, the number of shares available
for issuance under the Plan shall be reduced by the net number of shares issued upon the exercise of the Option. 
 4.3 Adjustments for
Changes in Capital Structure. Subject to any required action by the stockholders of the Company and the requirements of Sections 409A and 424 of the Code to the extent applicable, in the event of any change in the Stock effected
without receipt of consideration by the Company, whether through merger, consolidation, reorganization, reincorporation, recapitalization, reclassification, stock dividend, stock split, reverse stock split,
split-up, split-off, spin-off, combination of shares, exchange of shares, or similar change in the capital structure of the
Company, or in the event of payment of a dividend or distribution to the stockholders of the Company in a form other than Stock (excepting regular, periodic cash dividends) that has a material effect on the Fair Market Value of shares of Stock,
appropriate and proportionate adjustments shall be made in the number and kind of shares subject to the Plan and to any outstanding Awards, in the ISO Share Limit set forth in Section 5.3(a), and in the exercise or purchase
price per share under any outstanding Awards in order to prevent dilution or enlargement of Participants’ rights under the Plan. For purposes of the foregoing, conversion of any convertible securities of the Company shall not be treated as
“effected without receipt of consideration by the Company.” If a majority of the shares which are of the same class as the shares that are subject to outstanding Awards are exchanged for, converted into, or otherwise become (whether or not
pursuant to an Ownership Change Event) shares of another corporation (the “New Shares”), the Board may unilaterally amend the outstanding Awards to provide that such Awards are for New Shares. In the event of any such amendment, the
number of shares subject to, and the exercise or purchase price per share of, the outstanding Awards shall be adjusted 

  
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in a fair and equitable manner as determined by the Board, in its discretion. Any fractional share resulting from an adjustment pursuant to this Section shall be rounded down to the nearest
whole number, and the exercise or purchase price per share shall be rounded up to the nearest whole cent. In no event may the exercise or purchase price, if any, under any Award be decreased to an amount less than the par value, if any, of the stock
subject to the Award. Such adjustments shall be determined by the Board, and its determination shall be final, binding and conclusive. 
 4.4
Assumption or Substitution of Awards. The Board may, without affecting the number of shares of Stock available pursuant to Section 4.1, authorize the issuance of Awards under this Plan in substitution or
assumption of outstanding awards under the plan of another entity in connection with any merger, consolidation, acquisition of property or stock, or reorganization upon such terms and conditions as it may deem appropriate, subject to compliance with
Section 409A and any other applicable provisions of the Code. 
 4.5 Individual Annual Maximum. The maximum number of shares of
Stock that may be the subject of Awards under the Plan during any calendar year to any one Participant is ten million (10,000,000) shares (as may be adjusted pursuant to Section 4.3 herein, but only to the extent that such
adjustment will not affect the status of any Award intended to qualify as performance-based compensation under Section 162(m) of the Code). If an Award held by a Participant is canceled, the shares
subject to the canceled Award shall continue to be counted against the maximum number of shares for which Awards may be granted to such Participant in the year of grant, and any replacement Award granted to such Participant shall also count against
such limit. 
  

	 	5.	 Eligibility, Participation and Option Limitations. 

5.1 Persons Eligible for Awards. Awards may be granted only to Employees, Consultants and Directors. 

5.2 Participation in the Plan. Awards are granted solely at the discretion of the Board. Eligible persons may be granted more
than one Award. However, eligibility in accordance with this Section shall not entitle any person to be granted an Award, or, having been granted an Award, to be granted an additional Award. 

5.3 Incentive Stock Option Limitations. 

(a) Maximum Number of Shares Issuable Pursuant to Incentive Stock Options. Subject to Section 4.1 and adjustment as provided in Sections
4.2 and 4.3, the maximum aggregate number of shares of Stock that may be issued under the Plan pursuant to the exercise of Incentive Stock Options shall be ten million (10,000,000) shares (the “ISO Share Limit”). The maximum
aggregate number of shares of Stock that may be issued under the Plan pursuant to all Awards (including shares of Stock issued pursuant to Incentive Stock Options) shall be the number of shares determined in accordance with
Section 4.1, subject to adjustment as provided in Sections 4.2 and 4.3. 
 (b) Persons
Eligible. An Incentive Stock Option may be granted only to a person who, on the effective date of grant, is an Employee. Any person who is not an Employee on the effective date of the grant of an Option to such person may be granted only a
Nonstatutory Stock Option. 

  
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 (c) Fair Market Value Limitation. To the extent that Options designated as Incentive
Stock Options (granted under all stock plans of the Company, including the Plan) become exercisable by a Participant for the first time during any calendar year for Stock having a Fair Market Value greater than One Hundred Thousand Dollars
($100,000), the portions of such Options that exceed such amount shall be treated as Nonstatutory Stock Options. For purposes of this Section, Options designated as Incentive Stock Options shall be taken into account in the order in which they were
granted, and the Fair Market Value of Stock shall be determined as of the time the Option with respect to such Stock is granted. If the Code is amended to provide for a limitation different from that set forth in this Section, such different
limitation shall be deemed incorporated herein effective as of the date and with respect to such Options as required or permitted by such amendment to the Code. If an Option is treated as an Incentive Stock Option in part and as a Nonstatutory Stock
Option in part by reason of the limitation set forth in this Section, the Participant may designate which portion of such Option the Participant is exercising. In the absence of such designation, the Participant shall be deemed to have exercised the
Incentive Stock Option portion of the Option first. Upon exercise of the Option, shares of Stock issued pursuant to each such portion shall be separately identified. 
  

	 	6.	 Stock Options. 

Options shall be evidenced by Award Agreements specifying the number of shares of Stock covered thereby, in such form as the Board shall from
time to time establish. Such Award Agreements may incorporate all or any of the terms of the Plan by reference and shall comply with and be subject to the following terms and conditions: 

6.1 Exercise Price. The exercise price for each Option shall be established in the discretion of the Board; provided,
however, that (a) the exercise price per share for an Option shall be not less than the Fair Market Value of a share of Stock on the effective date of grant of the Option and (b) no Incentive Stock Option granted to a Ten Percent
Stockholder shall have an exercise price per share less than one hundred ten percent (110%) of the Fair Market Value of a share of Stock on the effective date of grant of the Option. Notwithstanding the foregoing, an Option (whether an Incentive
Stock Option or a Nonstatutory Stock Option) may be granted with an exercise price lower than the minimum exercise price set forth above if such Option is granted pursuant to an assumption or substitution for another option in a manner that would
qualify under the provisions of Section 409A or Section 424(a) of the Code, as applicable. 
 6.2 Exercisability and Term of
Options. Options shall be exercisable at such time or times, or upon such event or events, and subject to such terms, conditions, performance criteria and restrictions as shall be determined by the Board and set forth in the Award
Agreement evidencing such Option; provided, however, that (a) no Option shall be exercisable after the expiration of ten (10) years after the effective date of grant of such Option, (b) no Incentive Stock Option granted to a Ten
Percent Stockholder shall be exercisable after the expiration of five (5) years after the effective date of grant of such Option, and (c) no Option granted to an Employee who is a non-exempt employee
for purposes of the Fair Labor Standards Act of 1938, as amended, shall be first exercisable until at least six (6) months following the date of grant of such Option 

  
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(except in the event of such Employee’s death, disability or retirement, upon an Ownership Change Event, or as otherwise permitted by the Worker Economic Opportunity Act). Subject to the
foregoing, unless otherwise specified by the Board in the grant of an Option, each Option shall terminate ten (10) years after the effective date of grant of the Option, unless earlier terminated in accordance with its provisions. 

6.3 Payment of Exercise Price. 

(a) Forms of Consideration Authorized. Except as otherwise provided below, payment of the exercise price for the number of shares of
Stock being purchased pursuant to any Option shall be made (i) in cash, by check or in cash equivalent, (ii) if permitted by the Company and subject to the limitations contained in Section 6.3(b), by means of
(1) a Stock Tender Exercise, (2) a Cashless Exercise or (3) a Net Exercise; (iii) by such other consideration as may be approved by the Board from time to time to the extent permitted by applicable law, or (iv) by any
combination thereof. The Board may at any time or from time to time grant Options which do not permit all of the foregoing forms of consideration to be used in payment of the exercise price or which otherwise restrict one or more forms of
consideration. 
 (b) Limitations on Forms of Consideration. 

(i) Stock Tender Exercise. A “Stock Tender Exercise” means the delivery of a properly executed exercise notice
accompanied by a Participant’s tender to the Company, or attestation to the ownership, in a form acceptable to the Company of whole shares of Stock having a Fair Market Value that does not exceed the aggregate exercise price for the shares with
respect to which the Option is exercised. A Stock Tender Exercise shall not be permitted if it would constitute a violation of the provisions of any law, regulation or agreement restricting the redemption of the Company’s stock. If required by
the Company, the Option may not be exercised by tender to the Company, or attestation to the ownership, of shares of Stock unless such shares either have been owned by the Participant for a period of time required by the Company (and not used for
another option exercise by attestation during such period) or were not acquired, directly or indirectly, from the Company. 
 (ii)
Cashless Exercise. A Cashless Exercise shall be permitted only upon the class of shares subject to the Option becoming publicly traded in an established securities market. A “Cashless Exercise” means the delivery of a
properly executed exercise notice together with irrevocable instructions to a broker providing for the assignment to the Company of the proceeds of a sale or loan with respect to some or all of the shares being acquired upon the exercise of the
Option (including, without limitation, through an exercise complying with the provisions of Regulation T as promulgated from time to time by the Board of Governors of the Federal Reserve System). The Company reserves, at any and all times, the
right, in the Company’s sole and absolute discretion, to establish, decline to approve or terminate any program or procedures for the exercise of Options by means of a Cashless Exercise, including with respect to one or more Participants
specified by the Company notwithstanding that such program or procedures may be available to other Participants. 

  
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 (iii) Net Exercise. A “Net Exercise” means the delivery of a
properly executed exercise notice followed by a procedure pursuant to which (1) the Company will reduce the number of shares otherwise issuable to a Participant upon the exercise of an Option by the largest whole number of shares having a Fair
Market Value that does not exceed the aggregate exercise price for the shares with respect to which the Option is exercised, and (2) the Participant shall pay to the Company in cash the remaining balance of such aggregate exercise price not
satisfied by such reduction in the number of whole shares to be issued. 
 6.4 Effect of Termination of Service. 

(a) Option Exercisability. Subject to earlier termination of the Option as otherwise provided by this Plan and unless a longer exercise
period is provided by the Board in an Award Agreement or otherwise, an Option shall terminate immediately upon the Participant’s termination of Service to the extent that it is then unvested and shall be exercisable after the Participant’s
termination of Service to the extent it is then vested only during the applicable time period determined in accordance with this Section and thereafter shall terminate: 

(i) Disability. If the Participant’s Service terminates because of the Disability of the Participant, the Option, to the extent
unexercised and exercisable for vested shares on the date on which the Participant’s Service terminated, may be exercised by the Participant (or the Participant’s guardian or legal representative) at any time prior to the expiration of
twelve (12) months after the date on which the Participant’s Service terminated, but in any event no later than the date of expiration of the Option’s term as set forth in the Award Agreement evidencing such Option (the
“Option Expiration Date”). 
 (ii) Death. If the Participant’s Service terminates because of the death of the
Participant, the Option, to the extent unexercised and exercisable for vested shares on the date on which the Participant’s Service terminated, may be exercised by the Participant’s legal representative or other person who acquired the
right to exercise the Option by reason of the Participant’s death at any time prior to the expiration of twelve (12) months after the date on which the Participant’s Service terminated, but in any event no later than the Option
Expiration Date. The Participant’s Service shall be deemed to have terminated on account of death if the Participant dies within three (3) months after the Participant’s termination of Service other than for Cause. 

(iii) Termination for Cause. Notwithstanding any other provision of the Plan to the contrary, if the Participant’s Service is
terminated for Cause, the Option shall terminate in its entirety and cease to be exercisable immediately upon such termination of Service. 

(iv) Other Termination of Service. If the Participant’s Service terminates for any reason, except Disability, death or Cause, the
Option, to the extent unexercised and exercisable for vested shares on the date on which the Participant’s Service terminated, may be exercised by the Participant at any time prior to the expiration of three (3) months after the date on
which the Participant’s Service terminated, but in any event no later than the Option Expiration Date. 
 (b) Extension if Exercise
Prevented by Law. Notwithstanding the foregoing other than termination of Service for Cause, if the exercise of an Option within the applicable time periods set forth in Section 6.4(a) is prevented by the provisions of
Section 14 below, the Option shall remain exercisable until the later of (i) thirty (30) days after the date such exercise first would no longer be prevented by such provisions or (ii) the end of the applicable
time period under Section 6.4(a), but in any event no later than the Option Expiration Date. 

  
 12 

 6.5 Transferability of Options. During the lifetime of the Participant, an
Option shall be exercisable only by the Participant or the Participant’s guardian or legal representative. An Option shall not be subject in any manner to anticipation, alienation, sale, exchange, transfer, assignment, pledge, encumbrance, or
garnishment by creditors of the Participant or the Participant’s beneficiary, except transfer by will or by the laws of descent and distribution. Notwithstanding the foregoing, to the extent permitted by the Board, in its discretion, and set
forth in the Award Agreement evidencing such Option, an Option shall be assignable or transferable subject to the applicable limitations, if any, described in Rule 701 under the Securities Act and the General Instructions to Form S-8 Registration Statement under the Securities Act or, in the case of an Incentive Stock Option, only as permitted by applicable regulations under Section 421 of the Code in a manner that does not disqualify
such Option as an Incentive Stock Option. 
  

	 	7.	 Stock Appreciation Rights. 

SARs shall be evidenced by Award Agreements specifying the number of shares of Stock covered thereby and whether the Award is to be paid in
cash or in shares of Stock, in such form as the Board shall from time to time establish. Such Award Agreements may incorporate all or any of the terms of the Plan by reference and shall comply with and be subject to the following terms and
conditions: 
 7.1 Exercise Price. The exercise price for each SAR shall be established in the discretion of the Board;
provided, however, that the exercise price per share for a SAR shall be not less than the Fair Market Value of a share of Stock on the effective date of grant of the SAR. Notwithstanding the foregoing, a SAR may be granted with an exercise price
lower than the minimum exercise price set forth above if such SAR is granted pursuant to an assumption or substitution for another SAR in a manner that would qualify under the provisions of Section 409A of the Code. 

7.2 Exercisability and Term of SARs. SARs shall be exercisable at such time or times, or upon such event or events, and
subject to such terms, conditions, performance criteria and restrictions as shall be determined by the Board and set forth in the Award Agreement evidencing such SAR; provided, however, that (a) no SAR shall be exercisable after the expiration
of ten (10) years after the effective date of grant of such SAR, and (b) no SAR granted to an Employee who is a non-exempt employee for purposes of the Fair Labor Standards Act of 1938, as amended,
shall be first exercisable until at least six (6) months following the date of grant of such SAR (except in the event of such Employee’s death, disability or retirement, upon an Ownership Change Event, or as otherwise permitted by the
Worker Economic Opportunity Act). Subject to the foregoing, unless otherwise specified by the Board in the grant of a SAR, each SAR shall terminate ten (10) years after the effective date of grant of the SAR, unless earlier terminated in
accordance with its provisions. 

  
 13 

 7.3 Effect of Termination of Service. 

(a) SAR Exercisability. Subject to earlier termination of the SAR as otherwise provided by this Plan and unless a longer exercise
period is provided by the Board, a SAR shall terminate immediately upon the Participant’s termination of Service to the extent that it is then unvested and shall be exercisable after the Participant’s termination of Service to the extent
it is then vested only during the applicable time period determined in accordance with this Section and thereafter shall terminate: 

(i) Disability. If the Participant’s Service terminates because of the Disability of the Participant, the SAR, to the extent
unexercised and exercisable for vested shares on the date on which the Participant’s Service terminated, may be exercised by the Participant (or the Participant’s guardian or legal representative) at any time prior to the expiration of
twelve (12) months after the date on which the Participant’s Service terminated, but in any event no later than the date of expiration of the SAR’s term as set forth in the Award Agreement evidencing such SAR (the “SAR
Expiration Date”). 
 (ii) Death. If the Participant’s Service terminates because of the death of the Participant, the
SAR, to the extent unexercised and vested on the date on which the Participant’s Service terminated, may be exercised by the Participant’s legal representative or other person who acquired the right to exercise the SAR by reason of the
Participant’s death at any time prior to the expiration of twelve (12) months after the date on which the Participant’s Service terminated, but in any event no later than the SAR Expiration Date. The Participant’s Service shall
be deemed to have terminated on account of death if the Participant dies within three (3) months after the Participant’s termination of Service other than for Cause. 

(iii) Termination for Cause. Notwithstanding any other provision of the Plan to the contrary, if the Participant’s Service is
terminated for Cause, the SAR shall terminate in its entirety and cease to be exercisable immediately upon such termination of Service. 

(iv) Other Termination of Service. If the Participant’s Service terminates for any reason, except Disability, death or Cause, the
SAR, to the extent unexercised and exercisable for vested shares on the date on which the Participant’s Service terminated, may be exercised by the Participant at any time prior to the expiration of three (3) months after the date on which
the Participant’s Service terminated, but in any event no later than the SAR Expiration Date. 
 (b) Extension if Exercise Prevented
by Law. Notwithstanding the foregoing other than termination of Service for Cause, if the exercise of a SAR within the applicable time periods set forth in Section 6.4(a) is prevented by the provisions of
Section 14 below, the SAR shall remain exercisable until the later of (i) thirty (30) days after the date such exercise first would no longer be prevented by such provisions or (ii) the end of the applicable time
period under Section 6.4(a), but in any event no later than the SAR Expiration Date. 
 7.4 Transferability of
SARs. During the lifetime of the Participant, a SAR shall be exercisable only by the Participant or the Participant’s guardian or legal representative. A SAR shall not be subject in any manner to anticipation, alienation, sale,
exchange, transfer, assignment, pledge, encumbrance, or garnishment by creditors of the Participant or the Participant’s beneficiary, except transfer by will or by the laws of descent and distribution. 

  
 14 

	 	8.	 Restricted Stock Awards. 

Restricted Stock Awards shall be evidenced by Award Agreements specifying whether the Award is a Restricted Stock Bonus or a Restricted Stock
Purchase Right and the number of shares of Stock subject to the Award, in such form as the Board shall from time to time establish. Such Award Agreements may incorporate all or any of the terms of the Plan by reference and shall comply with and be
subject to the following terms and conditions: 
 8.1 Types of Restricted Stock Awards Authorized. Restricted Stock Awards may
be granted in the form of either a Restricted Stock Bonus or a Restricted Stock Purchase Right. Restricted Stock Awards may be granted upon such conditions as the Board shall determine, including, without limitation, upon the attainment of one or
more performance goals. 
 8.2 Purchase Price. The purchase price for shares of Stock issuable under each Restricted Stock
Purchase Right shall be established by the Board in its discretion. No monetary payment (other than applicable tax withholding) shall be required as a condition of receiving shares of Stock pursuant to a Restricted Stock Bonus, the consideration for
which shall be services actually rendered to the Company or for its benefit. Notwithstanding the foregoing, if required by applicable state corporate law, the Participant shall furnish consideration in the form of cash or past services rendered to
the Company or for its benefit having a value not less than the par value of the shares of Stock subject to a Restricted Stock Award. 
 8.3
Purchase Period. A Restricted Stock Purchase Right shall be exercisable within a period established by the Board, which shall in no event exceed sixty (60) days from the effective date of the grant of the Restricted Stock Purchase
Right. 
 8.4 Payment of Purchase Price. Except as otherwise provided below, payment of the purchase price for the number of
shares of Stock being purchased pursuant to any Restricted Stock Purchase Right shall be made (a) in cash, by check or in cash equivalent, (b) by such other consideration as may be approved by the Board from time to time to the extent
permitted by applicable law, or (c) by any combination thereof. 
 8.5 Vesting and Restrictions on Transfer. Shares issued
pursuant to any Restricted Stock Award may (but need not) be made subject to Vesting Conditions based upon the satisfaction of such Service requirements, conditions, restrictions or performance criteria, as shall be established by the Board and set
forth in the Award Agreement evidencing such Award. During any period in which shares acquired pursuant to a Restricted Stock Award remain subject to Vesting Conditions, such shares may not be sold, exchanged, transferred, pledged, assigned or
otherwise disposed of other than pursuant to an Ownership Change Event or as provided in Section 8.8. The Board, in its discretion, may provide in any Award Agreement evidencing a Restricted Stock Award that, if the
satisfaction of Vesting Conditions with respect to any shares subject to such Restricted Stock Award would otherwise occur on a day on which the sale of such shares would violate the provisions of the Trading Compliance Policy, then satisfaction of
the Vesting Conditions automatically shall be determined on the next trading day on which the sale of 

  
 15 

 
such shares would not violate the Trading Compliance Policy. Upon request by the Company, each Participant shall execute any agreement evidencing such transfer restrictions prior to the receipt
of shares of Stock hereunder and shall promptly present to the Company any and all certificates representing shares of Stock acquired hereunder for the placement on such certificates of appropriate legends evidencing any such transfer restrictions.

 8.6 Voting Rights; Dividends and Distributions. Except as provided in this Section, Section 8.5
and any Award Agreement, during any period in which shares acquired pursuant to a Restricted Stock Award remain subject to Vesting Conditions, the Participant shall have all of the rights of a stockholder of the Company holding shares of Stock,
including the right to vote such shares and to receive all dividends and other distributions paid with respect to such shares; provided, however, that if so determined by the Board and provided by the Award Agreement, such dividends and
distributions shall be subject to the same Vesting Conditions as the shares subject to the Restricted Stock Award with respect to which such dividends or distributions were paid, and otherwise shall be paid no later than the end of the calendar year
in which such dividends or distributions are paid to stockholders (or, if later, the 15th day of the third month following the date such dividends or distributions are paid to stockholders). In the event of a dividend or distribution paid in shares
of Stock or other property or any other adjustment made upon a change in the capital structure of the Company as described in Section 4.3, any and all new, substituted or additional securities or other property (other than
regular, periodic cash dividends) to which the Participant is entitled by reason of the Participant’s Restricted Stock Award shall be immediately subject to the same Vesting Conditions as the shares subject to the Restricted Stock Award with
respect to which such dividends or distributions were paid or adjustments were made. 
 8.7 Effect of Termination of Service.
Unless otherwise provided by the Board in the Award Agreement evidencing a Restricted Stock Award, if a Participant’s Service terminates for any reason, whether voluntary or involuntary (including the Participant’s death or
disability), then (a) the Company shall have the option to repurchase for the purchase price paid by the Participant any shares acquired by the Participant pursuant to a Restricted Stock Purchase Right which remain subject to Vesting Conditions
as of the date of the Participant’s termination of Service and (b) the Participant shall forfeit to the Company any shares acquired by the Participant pursuant to a Restricted Stock Bonus which remain subject to Vesting Conditions as of
the date of the Participant’s termination of Service. The Company shall have the right to assign at any time any repurchase right it may have, whether or not such right is then exercisable, to one or more persons as may be selected by the
Company. 
 8.8 Nontransferability of Restricted Stock Award Rights. Rights to acquire shares of Stock pursuant to a Restricted
Stock Award shall not be subject in any manner to anticipation, alienation, sale, exchange, transfer, assignment, pledge, encumbrance or garnishment by creditors of the Participant or the Participant’s beneficiary, except transfer by will or
the laws of descent and distribution. All rights with respect to a Restricted Stock Award granted to a Participant hereunder shall be exercisable during his or her lifetime only by such Participant or the Participant’s guardian or legal
representative. 

  
 16 

	 	9.	 Restricted Stock Units 

Restricted Stock Units shall be evidenced by Award Agreements, in such form as the Board shall from time to time establish, specifying the
number of shares of Stock covered thereby, the Vesting Conditions and period of restriction, and the time and form of payment, whether in cash, shares of Stock or a combination of cash and shares. Restricted Stock Units shall be similar to
Restricted Stock Awards except that no shares of Stock are actually delivered to the Participant on the date of grant. Such Award Agreements may incorporate all or any of the terms of the Plan by reference and shall comply with and be subject to the
following terms and conditions: 
 9.1 Vesting Conditions. Restricted Stock Units may (but need not) be made subject to Vesting
Conditions based upon the satisfaction of such Service requirements, conditions, restrictions or performance criteria, as shall be established by the Board and set forth in the Award Agreement evidencing such Award. 

9.2 No Voting Rights. A Participant shall have no voting rights with respect to any Restricted Stock Units granted hereunder. 

9.3 Dividend Equivalents. Participants may, if the Board so determines, be credited with dividend equivalents with respect to Restricted
Stock Units while they are so held in a manner determined by the Board in its sole discretion. The Board may apply any restrictions to the dividend equivalents that the Board deems appropriate. The Board, in its sole discretion, may determine the
form of payment of dividend equivalents, including cash, shares of Stock, Restricted Stock Awards, or Restricted Stock Units and such dividend equivalents may be subject to accrual, forfeiture, or payout restrictions as determined by the Board. 

9.4 Effect of Termination of Service. Each Award Agreement shall set forth the extent to which the Participant shall have the right to
retain Restricted Stock Units following termination of the Participant’s Service. Such provisions shall be determined in the sole discretion of the Board, shall be included in the Award Agreement entered into with each Participant, need not be
uniform among all Restricted Stock Units issued pursuant to the Plan, and may reflect distinctions based on the reasons for termination. Unless otherwise provided by the Board in the Award Agreement evidencing a Restricted Stock Unit, if a
Participant’s Service terminates for any reason, whether voluntary or involuntary (including the Participant’s death or Disability), then the Participant shall not earn or acquire any shares of Stock with respect to, and shall forfeit to
the Company, any Restricted Stock Units that remain subject to Vesting Conditions as of the date of the Participant’s termination of Service. 

9.5 Nontransferability of Restricted Stock Units. Restricted Stock Units and rights to acquire shares of Stock pursuant to any
Restricted Stock Unit shall not be subject in any manner to anticipation, alienation, sale, exchange, transfer, assignment, pledge, encumbrance or garnishment by creditors of the Participant, except transfer by will or the laws of descent and
distribution. All rights with respect to Restricted Stock Units granted to a Participant hereunder shall be exercisable during his or her lifetime only by such Participant or the Participant’s guardian or legal representative. 

  
 17 

	 	10.	 Stock-Based Awards 

10.1 Stock-Based Awards. The Board may grant other types of equity-based or equity-related Awards (including the grant or offer for sale of unrestricted shares of Stock) in such amounts and subject to such terms and conditions, as the
Board shall determine. Such Awards may entail the transfer of actual shares of Stock to Participants, or payment in cash or otherwise of amounts based on the value of shares of Stock and may include, without limitation, Awards designed to comply
with or take advantage of the applicable local laws of jurisdictions other than the United States. 
 10.2 Value of Stock-Based Awards. Each Stock-Based Award shall have a value based on the value of a share of Stock, as determined by the Board. The Board may establish performance goals in
its discretion. If the Board exercises its discretion to establish performance goals, the number and/or value of Stock-Based Awards that will be paid out to the Participant will depend on the extent to which
the performance goals are met. 
 10.3 Earning of Stock-Based Awards. Subject to the
terms of this Plan, the holder of Stock-Based Awards shall be entitled to receive payout on the number and value of Stock-Based Awards earned by the Participant, to be
determined as a function of the extent to which applicable performance goals, if any, have been achieved. Notwithstanding the foregoing, the Board may require a Participant to hold shares of Stock received pursuant to such Award for a specified
period of time. 
 10.4 Form and Timing of Payment of Stock-Based Awards. Payment of
earned Stock-Based Awards shall be as determined by the Board and as evidenced in the Award Agreement. Subject to the terms of the Plan, the Board, in its sole discretion, may pay earned Stock-Based Awards in the form of cash or in shares of Stock (or in a combination thereof) that have an aggregate Fair Market Value equal to the value of the earned
Stock-Based Awards. Such shares may be granted subject to any restrictions deemed appropriate by the Board. The determination of the Board with respect to the form of payout of such Awards shall be set forth
in the Award Agreement pertaining to the grant of the Award. 
 10.5 Effect of Termination of Service. Each Award Agreement shall set
forth the extent to which the Participant shall have the right to receive or retain Stock-Based Awards following termination of the Participant’s Service. Such provisions shall be determined in the sole
discretion of the Board shall be included in the Award Agreement entered into with each Participant, need not be uniform among all Awards of Stock-Based Awards issued pursuant to the Plan, and may reflect
distinctions based on the reasons for termination. 
 10.6 Nontransferability. Except as otherwise provided in a Participant’s
Award Agreement, Stock-Based Awards may not be sold, transferred, pledged, assigned, or otherwise alienated or hypothecated, other than by will or by the laws of descent and distribution. All rights with
respect to a Stock-Based Award granted to a Participant hereunder shall be exercisable during his or her lifetime only by such Participant or the Participant’s guardian or legal representative. 

10.7 Dividend Equivalents. At the discretion of the Board, a Participant holding a Stock-Based
Award may be entitled to receive dividend equivalents with respect to dividends declared with respect to shares of Stock. Such dividends may be subject to accrual, forfeiture, or payout restrictions as determined by the Board in its sole discretion.

  
 18 

	 	11.	 Standard Forms of Award Agreements. 

11.1 Award Agreements. Each Award shall comply with and be subject to the terms and conditions set forth in the
appropriate form of Award Agreement approved by the Board and as amended from time to time. No Award or purported Award shall be a valid and binding obligation of the Company unless evidenced by a fully executed Award Agreement, which execution may
be evidenced by electronic means. 
 11.2 Authority to Vary Terms. The Board shall have the authority from time to time
to vary the terms of any standard form of Award Agreement either in connection with the grant or amendment of an individual Award or in connection with the authorization of a new standard form or forms; provided, however, that the terms and
conditions of any such new, revised or amended standard form or forms of Award Agreement are not inconsistent with the terms of the Plan. 
  

	 	12.	 Ownership Change Event. 

Subject to the requirements and limitations of Section 409A of the Code, if applicable, the Board may provide for any one or more of the
following consequences of an Ownership Change Event on Awards: 
 (a) Accelerated Vesting. In its discretion, the Board may provide
in the grant of any Award or at any other time may take such action as it deems appropriate to provide for acceleration of the exercisability and/or vesting in connection with an Ownership Change Event of each or any outstanding Award or portion
thereof and shares acquired pursuant thereto upon such conditions, including termination of the Participant’s Service prior to, upon, or following such Ownership Change Event, and to such extent as the Board shall determine. 

(b) Assumption, Continuation or Substitution of Awards. In the event of an Ownership Change Event, the surviving, continuing,
successor, or purchasing corporation or other business entity or parent thereof, as the case may be (the “Acquiror”), may, without the consent of any Participant, assume or continue the Company’s rights and obligations under
each or any Award or portion thereof outstanding immediately prior to the Ownership Change Event or substitute for each or any such outstanding Award or portion thereof a substantially equivalent award with respect to the Acquiror’s stock. For
purposes of this Section, if so determined by the Board, in its discretion, an Award or any portion thereof shall be deemed assumed if, following the Ownership Change Event, the Award confers the right to receive, subject to the terms and conditions
of the Plan and the applicable Award Agreement, for each share of Stock subject to such portion of the Award immediately prior to the Ownership Change Event, the consideration (whether stock, cash, other securities or property or a combination
thereof) to which a holder of a share of Stock on the effective date of the Ownership Change Event was entitled (and if holders were offered a choice of consideration, the type of consideration chosen by the holders of a majority of the outstanding
shares of Stock); provided, however, that if such consideration is not solely common stock of the Acquiror, the Board may, with the consent of the Acquiror, provide 

  
 19 

 
for the consideration to be received upon the exercise of the Award for each share of Stock to consist solely of common stock of the Acquiror equal in Fair Market Value to the per share
consideration received by holders of Stock pursuant to the Ownership Change Event. If any portion of such consideration may be received by holders of Stock pursuant to the Ownership Change Event on a contingent or delayed basis, the Board may, in
its discretion, determine such Fair Market Value per share as of the time of the Ownership Change Event on the basis of the Board’s good faith estimate of the present value of the probable future payment of such consideration. Any Award or
portion thereof which is neither assumed or continued by the Acquiror in connection with the Ownership Change Event nor exercised as of the time of consummation of the Ownership Change Event (including any such Award that is not then exercisable)
shall terminate and cease to be outstanding effective as of the time of consummation of the Ownership Change Event. Notwithstanding the foregoing, shares acquired upon exercise of an Award prior to the Ownership Change Event and any consideration
received pursuant to the Ownership Change Event with respect to such shares shall continue to be subject to all applicable provisions of the Award Agreement evidencing such Award except as otherwise provided in such Award Agreement. 

(c) Cash-Out of Outstanding Awards. The Board may, in its discretion and without the
consent of any Participant, determine that, upon the occurrence of an Ownership Change Event, each or any Award or portion thereof outstanding immediately prior to the Ownership Change Event and not previously exercised or settled shall be canceled
in exchange for a payment with respect to each vested share of Stock (including any share of Stock for which vesting is accelerated, if so determined by the Board, but without payment for any unvested share of Stock) subject to such canceled Award
in (i) cash, (ii) stock of the Company or of a corporation or other business entity a party to the Ownership Change Event, or (iii) other property which, in any such case, shall be in an amount having a Fair Market Value equal to the Fair
Market Value of the consideration to be paid per share of Stock in the Ownership Change Event, reduced (but not below zero) by the exercise price or purchase price per share, if any, under such Award. If any portion of such consideration may be
received by holders of Stock pursuant to the Ownership Change Event on a contingent or delayed basis, the Board may, in its sole discretion, determine such Fair Market Value per share as of the time of the Ownership Change Event on the basis of the
Board’s good faith estimate of the present value of the probable amount of future payment of such consideration. In the event such determination is made by the Board, an Award having an exercise or purchase price per share equal to or greater
than the Fair Market Value of the consideration to be paid per share of Stock in the Ownership Change Event may be canceled without payment of consideration to the holder thereof. Payment pursuant to this Section (reduced by applicable
withholding taxes, if any) shall be made to Participants in respect of the vested portions of their canceled Awards as soon as practicable following the date of the Ownership Change Event and in respect of the unvested portions of their canceled
Awards in accordance with the vesting schedules applicable to such Awards. 
  

	 	13.	 Tax Withholding. 

13.1 Tax Withholding in General. The Company shall have the right to deduct from any and all payments made under the Plan, or to
require the Participant, through payroll withholding, cash payment or otherwise, to make adequate provision for, the federal, state, local and foreign taxes (including any social insurance), if any, required by law to be withheld by the Company with
respect to an Award or the shares acquired pursuant thereto. The Company shall have no obligation to deliver shares of Stock or to release shares of Stock from an escrow established pursuant to an Award Agreement until the Company’s tax
withholding obligations have been satisfied by the Participant. 

  
 20 

 13.2 Withholding in or Directed Sale of Shares. The Company shall have the
right, but not the obligation, to deduct from the shares of Stock issuable to a Participant upon the exercise or vesting of an Award, or to accept from the Participant the tender of, a number of whole shares of Stock having a Fair Market Value, as
determined by the Company, equal to all or any part of the tax withholding obligations of the Company (with any remaining tax withholding settled in cash). The Fair Market Value of any shares of Stock withheld or tendered to satisfy any such tax
withholding obligations shall not exceed the amount of tax that would be payable by the Participant with respect to the Award based on the maximum statutory federal, state and local tax rates that could apply to the Award in the jurisdictions
applicable to the Participant on the date that the amount of tax to be withheld is to be determined, or such other limitation as may be required by then applicable accounting rules and regulations to maintain favorable equity accounting treatment
for the Award. The Company may require a Participant to direct a broker, upon the vesting or exercise of an Award, to sell a portion of the shares subject to the Award determined by the Company in its discretion to be sufficient to cover the tax
withholding obligations of the Company and to remit an amount equal to such tax withholding obligations to the Company in cash. 
  

	 	14.	 Compliance with Securities Law. 

The grant of Awards and the issuance of shares of Stock pursuant to any Award shall be subject to compliance with all applicable requirements
of federal, state and foreign law with respect to such securities and the requirements of any stock exchange or market system upon which the Stock may then be listed. In addition, no Award may be exercised or shares issued pursuant to an Award
unless (a) a registration statement under the Securities Act shall at the time of such exercise or issuance be in effect with respect to the shares issuable pursuant to the Award or (b) in the opinion of legal counsel to the Company, the
shares issuable pursuant to the Award may be issued in accordance with the terms of an applicable exemption from the registration requirements of the Securities Act. The inability of the Company to obtain from any regulatory body having jurisdiction
the authority, if any, deemed by the Company’s legal counsel to be necessary to the lawful issuance and sale of any shares hereunder shall relieve the Company of any liability in respect of the failure to issue or sell such shares as to which
such requisite authority shall not have been obtained. As a condition to issuance of any Stock, the Company may require the Participant to satisfy any qualifications that may be necessary or appropriate, to evidence compliance with any applicable
law or regulation and to make any representation or warranty with respect thereto as may be requested by the Company. 
  

	 	15.	 Amendment or Termination of Plan. 

The Board may amend, suspend or terminate the Plan at any time. However, without the approval of the Company’s stockholders, there shall
be (a) no increase in the maximum aggregate number of shares of Stock that may be issued under the Plan (except by operation of the provisions of Sections 4.2 and 4.3), (b) no change in the class of persons eligible to receive
Incentive Stock Options, and (c) no other amendment of the Plan that would require approval of 

  
 21 

 
the Company’s stockholders under any applicable law, regulation or rule, including the rules of any stock exchange or quotation system upon which the Stock may then be listed or quoted. No
amendment, suspension or termination of the Plan shall affect any then outstanding Award unless expressly provided by the Board. Except as provided by the next sentence, no amendment, suspension or termination of the Plan may have a materially
adverse effect on any then outstanding Award without the consent of the Participant. Notwithstanding any other provision of the Plan or any Award Agreement to the contrary, the Board may, in its sole and absolute discretion and without the consent
of any Participant, amend the Plan or any Award Agreement, to take effect retroactively or otherwise, as it deems necessary or advisable for the purpose of conforming the Plan or such Award Agreement to any present or future law, regulation or rule
applicable to the Plan, including, but not limited to, Section 409A of the Code. 
  

	 	16.	 Miscellaneous Provisions. 

16.1 Repurchase Rights. Shares issued under the Plan may be subject to a right of first refusal, one or more repurchase
options, or other conditions and restrictions as determined by the Board in its discretion at the time the Award is granted. The Company shall have the right to assign at any time any repurchase right it may have, whether or not such right is then
exercisable, to one or more persons as may be selected by the Company. Upon request by the Company, each Participant shall execute any agreement evidencing such transfer restrictions prior to the receipt of shares of Stock hereunder and shall
promptly present to the Company any and all certificates representing shares of Stock acquired hereunder for the placement on such certificates of appropriate legends evidencing any such transfer restrictions. 

16.2 Forfeiture Events. The Board may specify in an Award Agreement that the Participant’s rights, payments, and benefits
with respect to an Award shall be subject to reduction, cancellation, forfeiture, or recoupment upon the occurrence of specified events, in addition to any otherwise applicable vesting or performance conditions of an Award. Such events may include,
but shall not be limited to, termination of Service for Cause or any act by a Participant, whether before or after termination of Service, that would constitute Cause for termination of Service. 

16.3 Provision of Information. At least annually, copies of the Company’s balance sheet and income statement for the just
completed fiscal year shall be made available to each Participant and purchaser of shares of Stock upon the exercise of an Award; provided, however, that this requirement shall not apply if all offers and sales of securities pursuant to the Plan
comply with all applicable conditions of Rule 701 under the Securities Act. The Company shall not be required to provide such information to key persons whose duties in connection with the Company assure them access to equivalent information. The
Company shall deliver to each Participant such disclosures as are required in accordance with Rule 701 under the Securities Act. 
 16.4
Rights as Employee, Consultant or Director. No person, even though eligible pursuant to Section 5, shall have a right to be selected as a Participant, or, having been so selected, to be selected again as a
Participant. Nothing in the Plan or any Award granted under the Plan shall confer on any Participant a right to remain an Employee, Consultant or Director or interfere with or limit in any way any right of the Company to terminate the
Participant’s Service at any time. To the extent that an Employee of an entity other than the Company receives an Award under the Plan, that Award shall not in any event be understood or interpreted to mean that the Company is the
Employee’s employer or that the Employee has an employment relationship with the Company. 

  
 22 

 16.5 Rights as a Stockholder. A Participant shall have no rights as a
stockholder with respect to any shares covered by an Award until the date of the issuance of such shares (as evidenced by the appropriate entry on the books of the Company or of a duly authorized transfer agent of the Company). No adjustment shall
be made for dividends, distributions or other rights for which the record date is prior to the date such shares are issued, except as provided in Section 4.3 or another provision of the Plan. 

16.6 Delivery of Title to Shares. Subject to any governing rules or regulations, the Company shall issue or cause to be issued
the shares of Stock acquired pursuant to an Award and shall deliver such shares to or for the benefit of the Participant by means of one or more of the following: (a) by delivering to the Participant evidence of book entry shares of Stock
credited to the account of the Participant, (b) by depositing such shares of Stock for the benefit of the Participant with any broker with which the Participant has an account relationship, or (c) by delivering such shares of Stock to the
Participant in certificate form. 
 16.7 Fractional Shares. The Company shall not be required to issue fractional shares upon
the exercise or settlement of any Award. 
 16.8 Retirement and Welfare Plans. Neither Awards made under this Plan nor shares
of Stock or cash paid pursuant to such Awards may be included as “compensation” for purposes of computing the benefits payable to any Participant under any Company retirement plan (whether qualified or
non-qualified) or welfare benefit plans unless such other plan expressly provides that such compensation shall be taken into account in computing a Participant’s benefits. 

16.9 Severability. If any one or more of the provisions (or any part thereof) of this Plan shall be held invalid, illegal or
unenforceable in any respect, such provision shall be modified so as to make it valid, legal and enforceable, and the validity, legality and enforceability of the remaining provisions (or any part thereof) of the Plan shall not in any way be
affected or impaired thereby. 
 16.10 No Constraint on Corporate Action. Nothing in this Plan shall be construed to:
(a) limit, impair, or otherwise affect the Company’s right or power to make adjustments, reclassifications, reorganizations, or changes of its capital or business structure, or to merge or consolidate, or dissolve, liquidate, sell, or
transfer all or any part of its business or assets; or (b) limit the right or power of the Company to take any action which such entity deems to be necessary or appropriate. 

16.11 Choice of Law. Except to the extent governed by applicable federal law, the validity, interpretation, construction and
performance of the Plan and each Award Agreement shall be governed by the laws of the State of New York, without regard to its conflict of law rules. 

  
 23 

 16.12 Stockholder Approval. The Plan and any increase in the maximum aggregate
number of shares of Stock issuable thereunder as provided in Section 4.1 (the “Authorized Shares”) shall be submitted for approval by a majority of the outstanding securities of the Company entitled to vote
during the period beginning twelve (12) months before and ending twelve (12) months after the date of adoption thereof by the Board. Awards granted prior to security holder approval of the Plan or in excess of the Authorized Shares
previously approved by the security holders shall become exercisable no earlier than the date of security holder approval of the Plan or such increase in the Authorized Shares, as the case may be, and such Awards shall be rescinded if such security
holder approval is not received in the manner described in the preceding sentence. 

  
 24EX-10.7

 Exhibit 10.7 

ZETA GLOBAL HOLDINGS CORP.  

RESTRICTED STOCK PURCHASE AGREEMENT 

THIS RESTRICTED STOCK PURCHASE AGREEMENT (this “Agreement”) is entered into effective as of Date set forth in Carta, by and between
Zeta Global Holdings Corp., a Delaware corporation (the “Company”) and recipient of the corresponding certificate set forth in Carta (“Purchaser”). 

RECITALS: 
 A. Purchaser
is an employee of the Company and the Company considers it desirable to give purchaser an added incentive to advance the Company’s interests. 

B. The Company has determined to grant Purchaser the right to purchase certain stock of the Company pursuant to the terms and conditions of
this Agreement. 
 AGREEMENT: 

NOW, THEREFORE, in consideration of the covenants hereinafter set forth herein and other good and valuable consideration, the parties agree as
follows: 
 1. Sale of Stock. Subject to the terms and conditions of this Agreement, on the Closing Date (as
defined below) the Company will issue and sell to Purchaser, and Purchaser agrees to purchase from the Company, by execution of the Loan Agreement between Purchaser and Company attached hereto as Exhibit E and incorporated into and made part of this
Agreement by reference, that number of shares of the Company’s Common Stock set forth on the signature page hereto (the “Shares”) at a purchase price of $0.01 per Share for a total purchase price as set forth on the signature page
hereto. The term “Shares” refers to the purchased Shares and all securities received in replacement of or in connection with the Shares pursuant to stock dividends or splits, all securities received in replacement of the Shares in a
recapitalization, merger, reorganization, exchange or the like, and all new, substituted or additional securities or other properties to which Purchaser is entitled by reason of Purchaser’s ownership of the Shares. 

2. Closing. The closing of the purchase and sale of the Shares under this Agreement (the “Closing”) shall be
held at the principal office of the Company on the date first set forth above, at 10:00 a.m. or on such other date as the Company and Purchaser shall agree (the “Closing Date”). At the Closing, the Company will deliver to Purchaser a
certificate representing the Shares to be purchased (which shall be issued in Purchaser’s name) against payment of the purchase price therefor by Purchaser by check made payable to the Company. 

3. Limitations on Transfer; Employment Termination Provisions. In addition to any other limitation on transfer
created by applicable securities laws, Purchaser shall not assign, encumber or dispose of any interest in the Shares, except in compliance with the provisions below. 

 (a) Vesting Schedule. 

(i) 100% of the Shares shall initially constitute Unvested Shares (as defined below). The Shares shall become “Vested Shares”
as follows: (a) 25% of the Shares shall become Vested Shares upon a Change in Control; and (b) the balance of the Shares shall become Vested Shares in equal quarterly installments over the remainder of a five (5) year term from the date of
grant. For example, if the grant covers ten thousand (10,000) shares and there is a Change in Control 2 years after the date of grant, 2,500 shares become Vested Shares upon the Change in Control and the remaining 7,500 Shares become Vested Shares
in 12 equal quarterly installments of six hundred twenty five (625) shares per quarter. The term “Unvested Shares” means that number of Shares equal to the number of Shares initially purchased by Purchaser pursuant to this Agreement
minus Purchaser’s Vested Shares as determined pursuant to this subsection. 
 (ii) The term “Change in Control” shall
mean the closing of (A) any acquisition of the Company by means of a merger, consolidation or other form of corporate reorganization with or into another corporation as a result of which transaction, the stockholders of the Company own,
directly or indirectly, 50% or less of the voting power of the surviving entity (other than a mere corporate reorganization or reincorporation transaction) or (B) the sale or transfer (other than a pledge or grant of a security interest to a
bona fide lender) of all or substantially all of the assets (defined as more than 85%) of the Company. The term “Cause” shall mean (A) gross negligence or willful misconduct in the performance of Purchaser’s duties to the
Company, (B) breach of fiduciary duty unjustified absence from the Company, (C) commission of any act of fraud with respect to the Company or (E) arrest for a felony or other crime involving moral turpitude causing material harm to
the standing and reputation of the Company as determined in good faith by the Board of Directors of the Company. 
 (b)
Termination of Employment. 
 (i) Company’s Right to Purchase Upon Voluntary Termination by Purchaser or
Involuntary Termination for Cause. In the event of Purchaser’s voluntary termination of employment with the Company or the Company’s termination of Purchaser’s employment for Cause, upon the date of such termination
(the “Termination Date”), (A) Purchaser shall immediately forfeit the right to further vesting of any then Unvested Shares, and (B) the Company shall have an irrevocable, exclusive option for a period of 90 days from such Termination
Date to repurchase all or any portion of the Vested Shares (if any) held by the Purchaser at a purchase price of $0.01 per Share (as adjusted for any stock splits, stock dividends and the like) (the “Termination Share Repurchase Option”).
The Company shall not be required to repurchase Unvested Shares as the same shall automatically and without further action by the Company be forfeited by Purchaser. 

(ii) Company’s Right to Purchase Upon Involuntary Termination Without Cause. In the event of the
Company’s involuntary termination of Purchaser’s employment without Cause, including, without limitation, upon Purchaser’s death or Disability (as defined below), upon the Termination Date, the Company shall have an irrevocable,
exclusive option for a period of 90 days from such date to repurchase all or any portion of the Vested Shares held by the Purchaser at the greater of the purchase price paid by the Purchaser pursuant to this Agreement (as adjusted for any stock
splits, stock dividends and the like) or the fair market value of the Vested Shares on the Termination Date, as calculated in accordance with subsection (b)(iii) below (the “Involuntary Termination Share Repurchase Option” and together
with the Termination Share Repurchase Option and the Extended Termination Share Repurchase Option, the “Share Repurchase Option”). The Company shall not be required to repurchase Unvested Shares as the same shall automatically and without
further action by the Company be forfeited by Purchaser. The term “Disability” shall mean a circumstance which Purchaser has been unable by reason of his incapacity due to mental or 

  
 2 

 
physical illness to perform his obligations to the Company for a period of not less than three (3) consecutive months, as determined by a licensed physician selected by the Board of
Directors of the Company. By execution of this Agreement, Purchaser hereby agrees to submit to any reasonable examination required by the licensed physician selected by the Board of Directors of the Company for purposes of determining whether a
Disability exists. 
 (iii) Price of Vested Shares. With respect to any Vested Shares to be repurchased upon the
Company’s exercise of its Share Repurchase Option, the price per Share shall be a price set by the Board of Directors of the Company that will reflect the current value of the stock in terms of present earnings and future prospects of the
Company. The Company shall notify the transferee of the price so determined within thirty (30) days after delivery of the Repurchase Notice (as defined below). However, if the Purchaser does not agree with the valuation as determined by the
Board of Directors of the Company, the value shall be determined by an independent appraiser to be promptly and mutually agreed upon by the parties. If the parties are unable to promptly agree upon an independent appraiser, each party shall promptly
designate an independent appraiser, and such appraisers shall together promptly and mutually designate a third independent appraiser who will determine the value. Each party shall bear the fees and costs of any intermediary appraiser it designates
and shall bear one half of the fees and costs of the appraiser who actually determines the value. 
 (iv) Exercise of the Share
Repurchase Option. The Share Repurchase Option shall be exercised by the Company by written notice to Purchaser (or Purchaser’s executor or legal representative in the case of death or Disability) (the “Repurchase
Notice”) and, such repurchase shall take place at a closing on a date mutually agreed upon by the Company and the Purchaser, but in no event later than thirty (30) days after the purchase price for the Shares is conclusively determined. At
any such closing, (A) Purchaser shall deliver the certificate(s) evidencing all Vested Shares, and (B) the Company shall deliver to Purchaser (or Purchaser’s executor or legal representative in the case of death or Disability), at the
Company’s option, (I) a check in the amount of the purchase price for the Shares being purchased (the “Share Repurchase Price”), or (II) in the event Purchaser is indebted to the Company, by cancellation by the Company of an
amount of such indebtedness equal to the Share Repurchase Price for the Shares being repurchased, or (III) by a combination of (I) and (II) so that the combined payment and cancellation of indebtedness equals such Share Repurchase Price.
Upon delivery of such certificates evidencing the Vested Shares and payment of the Share Repurchase Price in any of the ways described above, the Company shall become the legal and beneficial owner of the Shares being repurchased and all rights and
interest therein or related thereto, and the Company shall have the right to transfer to its own name the number of Shares being repurchased by the Company, without further action by Purchaser. 

(c) Right of First Refusal. Before any Shares held by Purchaser or any transferee of Purchaser (either being
sometimes referred to herein as the “Holder”) may be sold or otherwise transferred (including transfer by gift or operation of law), the Company or its assignee(s) shall have a right of first refusal to purchase the Shares on the terms and
conditions set forth in this Section 3(c) (the “Right of First Refusal”). 
 (i) Notice of Proposed
Transfer. The Holder of the Shares shall deliver to the Company a written notice (the “Notice”) stating: (A) the Holder’s bona fide intention to sell or otherwise transfer such Shares; (B) the name of each
proposed purchaser or other transferee (“Proposed Transferee”); (C) the number of Shares to be transferred to each Proposed Transferee; and (D) the terms and conditions of each proposed sale or transfer. The Holder shall in the Notice
offer the Shares at the same price (the “Offered Price”) and upon the same terms (or terms as similar as reasonably possible) to the Company or its assignee(s). 

  
 3 

 (ii) Exercise of Right of First Refusal. At any time within
thirty (30) days after receipt of the Notice, the Company and/or its assignee(s) may, by giving written notice to the Holder, elect to purchase all, but not less than all, of the Shares proposed to be transferred to any one or more of the
Proposed Transferees, at the purchase price determined in accordance with subsection (iii) below. 
 (iii) Purchase
Price. The purchase price (“Purchase Price”) for the Shares purchased by the Company or its assignee(s) under this Section 3(c) shall be the Offered Price. If the Offered Price includes consideration other than cash,
the cash equivalent value of the noncash consideration shall be determined pursuant to good faith negotiations between the Holder and the Company. However, if the parties are unable to agree on the value of the noncash consideration within thirty
(30) days after receipt of the Notice, the value shall be determined by an independent appraiser to be promptly and mutually agreed upon by the parties. If the parties are unable to promptly agree upon an independent appraiser, each party shall
promptly designate an independent appraiser, and such appraisers shall together promptly and mutually designate a third independent appraiser who will determine the value. Each party shall bear the fees and costs of any intermediary appraiser it
designates and shall bear one half of the fees and costs of the appraiser who actually determines the value. 
 (iv)
Payment. Payment of the Purchase Price shall be made, at the option of the Company or its assignee(s), in cash (by check), by cancellation of all or a portion of any outstanding indebtedness of the Holder to the Company (or,
in the case of repurchase by an assignee, to the assignee), or by any combination thereof within 30 days after receipt of the Notice or in the manner and at the times set forth in the Notice. 

(v) Holder’s Right to Transfer. If all of the Shares proposed in the Notice to be transferred to a given
Proposed Transferee are not purchased by the Company and/or its assignee(s) as provided in this Section 3(b), then the Holder may sell or otherwise transfer such Shares to that Proposed Transferee at the Offered Price or at a higher price,
provided that such sale or other transfer is consummated within 60 days after the date of the Notice and provided further that any such sale or other transfer is effected in accordance with any applicable securities laws and the Proposed Transferee
agrees in writing that the provisions of this Section 3 shall continue to apply to the Shares in the hands of such Proposed Transferee. If the Shares described in the Notice are not transferred to the Proposed Transferee within such period, or
if the Holder proposes to change the price or other terms to make them more favorable to the Proposed Transferee, a new Notice shall be given to the Company, and the Company and/or its assignees shall again be offered the Right of First Refusal
before any Shares held by the Holder may be sold or otherwise transferred. 
 (d) Involuntary Transfer. 

(i) Company’s Right to Purchase Upon Involuntary Transfer. In the event, at any time after the date of this
Agreement, of any transfer by operation of law or other involuntary transfer (including death or divorce) of all or a portion of the Shares by the record holder thereof, the Company shall have an option to purchase all of the Shares transferred at
the greater of the purchase price paid by Purchaser pursuant to this Agreement (as adjusted for any stock splits, stock dividends and the like) or the fair market value of the Shares on the date of transfer, as calculated in accordance with
subsection (d)(ii) below; 

  
 4 

 
provided, however, that the purchase price shall be $0.01 per Share (as adjusted for any stock splits, stock dividends and the like) to the extent the shares being repurchased constitute Unvested
Shares. Upon such a transfer, the person acquiring the Shares and/or the executor of Purchaser’s estate shall promptly notify the Secretary of the Company of such transfer. The right to purchase such Shares shall be provided to the Company for
a period of thirty (30) days following receipt by the Company of written notice by the person acquiring the Shares. 
 (ii)
Price for Involuntary Transfer. With respect to any stock to be transferred pursuant to Section 3(d)(i), the price per Share shall be a price set by the Board of Directors of the Company that will reflect the current
value of the stock in terms of present earnings and future prospects of the Company. The Company shall notify the transferee of the price so determined within thirty (30) days after receipt by it of written notice of the transfer or proposed
transfer of Shares. However, if the transferee does not agree with the valuation as determined by the Board of Directors of the Company, the value shall be determined by an independent appraiser to be promptly and mutually agreed upon by the
parties. If the parties are unable to promptly agree upon an independent appraiser, each party shall promptly designate an independent appraiser, and such appraisers shall together promptly and mutually designate a third independent appraiser who
will determine the value. Each party shall bear the fees and costs of any intermediary appraiser it designates and shall bear one half of the fees and costs of the appraiser who actually determines the value. 

(e) Assignment. The right of the Company to purchase any part of the Shares may be assigned in whole or in part to
any stockholder or stockholders of the Company or other persons or organizations; provided, however, that an assignee, other than a corporation that is the parent or a 100% owned subsidiary of the Company, must pay the Company, upon assignment of
such right, cash equal to the difference between the original purchase price and fair market value, if the original purchase price is less than the fair market value of the Shares subject to the assignment. 

(f) Restriction on Transfer. Except for transfers to the Company permitted pursuant to this Agreement, Purchaser
shall not transfer, assign, encumber or otherwise dispose of any Unvested Shares. 
 (g) Restrictions Binding on
Transferees. All transferees of Vested Shares or any interest therein will receive and hold such Shares or interest subject to the provisions of this Agreement, including, insofar as applicable, the Share Repurchase Option granted the
Company by Section 3(b) above, the Right of First Refusal granted the Company by Section 3(c) above, the option to repurchase the Shares in the event of an involuntary transfer granted the Company by Section 3(d) above, and the drag-along rights granted the Company by Section 4 below. Any sale or transfer of the Company’s Shares shall be void unless the provisions of this Agreement are met. 

(h) Termination of Rights. The Share Repurchase Option granted the Company by Section 3(b) above, the Right of
First Refusal granted the Company by Section 3(c) above, the option to repurchase the Shares in the event of an involuntary transfer granted the Company by Section 3(d) above and the drag-along
rights granted the Company by Section 4 below shall terminate upon the first sale of Common Stock of the Company to the general public pursuant to a registration statement filed with and declared effective by the Securities and Exchange
Commission under the Securities Act of 1933 (the “Securities Act”). 

  
 5 

 4. Drag-along
Rights. 
 (a) Purchaser agrees to consent to any sale, transfer, reorganization, exchange, merger, combination or other form
of transaction approved by the Board of Directors of the Company and to execute such agreements, powers of attorney, voting proxies or other documents and instruments as may be necessary or desirable to consummate such sale, transfer,
reorganization, exchange, merger, combination or other form of transaction. Purchaser further agrees to timely take such other actions as the Board of Directors of the Company may reasonably request in connection with the approval of the
consummation of such sale, transfer, reorganization, exchange, merger, combination or other form of transaction, including, without limitation, voting as a stockholder to approve any such sale, transfer, reorganization, exchange, merger, combination
or other form of transaction. At the request of the Board of Directors of the Company, Purchaser shall sell all of the Shares on the same terms and conditions as apply to the sale of the other shares of the Company. 

(b) The obligations of Purchaser pursuant to this Section 4 shall be binding on any transferee of any of the Shares and Purchaser
shall obtain and deliver to the Company a written commitment to be bound by such provisions from such transferee prior to any transfer. 

5. Escrow of Unvested Shares. For purposes of facilitating the enforcement of the provisions of Section 3
above, Purchaser agrees, immediately upon receipt of a copy of the certificate(s) for the Unvested Shares, to deliver an Assignment Separate from Certificate in the form attached to this Agreement as Exhibit A executed by Purchaser and by
Purchaser’s spouse (if required for transfer), in blank, to the Secretary of the Company, or the Secretary’s designee. Purchaser hereby acknowledges and agrees that the Company shall hold the original certificate(s) for the Shares subject
to the vesting schedule in Section 3(a)(i) and such Assignment Separate from Certificate in escrow and to take all such actions and to effectuate all such transfers and/or releases as are in accordance with the terms of this Agreement.
Purchaser hereby acknowledges that the Secretary of the Company, or the Secretary’s designee, is so appointed as the escrow holder with the foregoing authorities as a material inducement to make this Agreement and that said appointment is
coupled with an interest and is accordingly irrevocable. Purchaser agrees that said escrow holder shall not be liable to any party hereof (or to any other party). The escrow holder may rely upon any letter, notice or other document executed by any
signature purported to be genuine and may resign at any time. Purchaser agrees that if the Secretary of the Company, or the Secretary’s designee, resigns as escrow holder for any or no reason, the Board of Directors of the Company shall have
the power to appoint a successor to serve as escrow holder pursuant to the terms of this Agreement. 
 6. Investment and
Taxation Representations. In connection with the purchase of the Shares, Purchaser represents to the Company the following: 

(a) Purchaser is aware of the Company’s business affairs and financial condition and has acquired sufficient information about the
Company to reach an informed and knowledgeable decision to acquire the securities. Purchaser is purchasing these securities for investment for his own account only and not with a view to, or for resale in connection with, any
“distribution” thereof within the meaning of the Securities Act, and Purchaser does not presently have any contract, undertaking, agreement or arrangement with any person to sell, transfer, or grant participation to such person or any
third person, with respect to any of the securities acquired hereby. 

  
 6 

 (b) Purchaser understands that the securities have not been registered under the
Securities Act by reason of a specific exemption therefrom, which exemption depends upon, among other things, the bona fide nature of Purchaser’s investment intent as expressed herein. 

(c) Purchaser further acknowledges and understands that the securities must be held indefinitely unless they are subsequently registered
under the Securities Act or an exemption from such registration is available. Purchaser further acknowledges and understands that the Company is under no obligation to register the securities. Purchaser understands that the certificate evidencing
the securities will be imprinted with a legend which prohibits the transfer of the securities unless they are registered or such registration is not required in the opinion of counsel for the Company. 

(d) Purchaser (i) is an executive officer of the Company, (ii) an “accredited investor” as defined in Rule 501(a) of
Regulation D promulgated under the Securities Act, (iii) has such knowledge and experience in financial and business matters so as to be capable of evaluating merits and risks of an investment in the Shares and protecting the Purchaser’s
own Shares in this transaction, or (iv) has already, or does not desire to, utilize the services of any other person (including an investment professional, certified financial planner or accountant) in connection with evaluation such merits and
risks. If Purchaser qualifies under section (iii) of the foregoing sentence, Purchaser represents and warrants that Purchaser is a sophisticated investor possessing an expertise in analyzing the risks and potential benefits associated with
acquiring investments that are similar to the acquisition of the Shares and Purchaser is acquiring the Shares based upon his or her own investigation, analysis and expertise. Purchaser understands that at the time he wishes to sell the securities
there may be no public market upon which to make such a sale, and that, even if such a public market then exists, the Company may not be satisfying the current public information requirements of Rule 144 (each promulgated under the Securities Act,
which, in substance, permit limited public resale of “restricted securities” acquired, directly or indirectly, from the issuer thereof (or from an affiliate of such issuer), in a nonpublic offering subject to the satisfaction of certain
conditions). In such event, Purchaser would be precluded from selling the securities under Rule 144 even if the applicable holding period (as set forth in such Rules) had been satisfied. 

(e) Purchaser further understands that in the event all of the applicable requirements of Rule 144 are not satisfied, registration under
the Securities Act, then compliance with Regulation A or some other registration exemption will be required; and that, notwithstanding the fact that Rules 144 are not exclusive, the Staff of the Securities and Exchange Commission has expressed its
opinion that persons proposing to sell private placement securities other than in a registered offering and otherwise than pursuant to Rule 144 will have a substantial burden of proof in establishing that an exemption from registration is available
for such offers or sales, and that such persons and their respective brokers who participate in such transactions do so at their own risk. 

(f) Purchaser understands that Purchaser may suffer adverse tax consequences as a result of Purchaser’s purchase or disposition of
the Shares. Purchaser represents that he has consulted any tax consultants Purchaser deems advisable in connection the purchase or disposition of the Shares and that Purchaser is not relying on the Company for any tax advice. 

  
 7 

 7. Restrictive Legends and Stoptransfer Orders. 

(a) Legends. The certificate or certificates representing the Shares shall bear the following legends (as well as
any legends required by applicable state and federal corporate and securities laws): 
 (i) “THE SHARES REPRESENTED BY THIS
CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”), OR ANY STATE SECURITIES LAWS, AND HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT WITH A VIEW TO, OR IN CONNECTION WITH, THE SALE OR DISTRIBUTION
THEREOF. NO SUCH SALE OR DISPOSITION MAY BE EFFECTED WITHOUT AN EFFECTIVE REGISTRATION STATEMENT RELATED THERETO OR AN OPINION OF COUNSEL FOR THE COMPANY THAT SUCH REGISTRATION IS NOT REQUIRED UNDER THE ACT OR UNDER APPLICABLE STATE SECURITIES
LAWS.” 
 (ii) “THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO RESTRICTIONS ON TRANSFER AND MAY NOT BE SOLD,
TRANSFERRED, ASSIGNED OR OTHERWISE DISPOSED OF, EXCEPT IN ACCORDANCE WITH THE TERMS OF AN AGREEMENT BETWEEN THE COMPANY AND THE STOCKHOLDER, A COPY OF WHICH IS ON FILE WITH THE SECRETARY OF THE COMPANY.” 

(b) Stoptransfer Notices. Purchaser agrees that, in order to ensure compliance with the restrictions referred to in
this Agreement, the Company may issue appropriate “stop transfer” instructions to its transfer agent, if any, and that, if the Company transfers its own securities, it may make appropriate notations to the same effect in its own records.

 (c) Refusal to Transfer. The Company shall not be required (i) to transfer on its books any Shares that
have been sold or otherwise transferred in violation of any of the provisions of this Agreement or (ii) to treat as owner of such Shares or to accord the right to vote or pay dividends to any purchaser or other transferee to whom such Shares
shall have been so transferred. 
 8. No Employment Rights. Nothing in this Agreement shall be deemed an offer of
employment or affect in any manner whatsoever the right or power of the Company, or a parent or subsidiary of the Company, to terminate Purchaser’s employment, for any reason, with or without cause. 

9. Section 83(b) Election. Purchaser understands that Section 83(a) of the
Code taxes as ordinary income the difference between the amount paid for the Shares and the fair market value of the Shares as of the date any restrictions on the Shares lapse. In this context, “restriction” means the right of the Company
to repurchase the Shares pursuant to the Termination Share Repurchase Option set forth in Section 3(b)(i) and in the event of an involuntary transfer as set forth in Section 3(d)(i). Purchaser understands that Purchaser may elect to be
taxed at the time the Shares are purchased, rather than when and as the repurchase right lapses pursuant to Sections 3(b)(i) and 3(d)(i), by filing an election under Section 83(b) (an “83(b) Election”) of the Code with the Internal
Revenue Service within 30 days from the date of purchase. Even if the fair market value of the Shares at the time of the execution of this Agreement equals the amount paid for the Shares, the election must be made to avoid income

  
 8 

 
and alternative minimum tax treatment under Section 83(a) in the future. Purchaser understands that failure to file such an election in a timely manner may result in adverse tax consequences
for Purchaser. Purchaser further understands that an additional copy of such election form should be filed with his federal income tax return for the calendar year in which the date of this Agreement falls. Purchaser acknowledges that the foregoing
is only a summary of the effect of United States federal income taxation with respect to purchase of the Shares hereunder, and does not purport to be complete. Purchaser further acknowledges that the Company has directed Purchaser to seek
independent advice regarding the applicable provisions of the Code, the income tax laws of any municipality, state or foreign country in which Purchaser may reside, and the tax consequences of Purchaser’s death. 

Purchaser agrees that he will execute and deliver to the Company with this executed Agreement a copy of the Acknowledgment and Statement of Decision Regarding
Section 83(b) Election (the “Acknowledgment”), attached hereto as Exhibit B. Purchaser further agrees that Purchaser will execute and submit with the Acknowledgment a copy of the 83(b) Election, attached hereto as Exhibit C, if
Purchaser has indicated in the Acknowledgment his decision to make such an election. 
 10. Market Standoff
Agreement. In connection with the initial public offering of the Company’s securities and upon request of the Company or the underwriters managing any underwritten offering of the Company’s securities, Purchaser agrees not
to sell, make any short sale of, loan, grant any option for the purchase of, or otherwise dispose of any Shares (other than those that may be included in the registration) without the prior written consent of the Company or such underwriters, as the
case may be, for such period of time from the effective date of such registration as may be reasonably requested by the Company or such managing underwriters and to execute an agreement reflecting the foregoing as may be requested by the
underwriters at the time of the public offering. 
 11. Miscellaneous. 

(a) Governing Law. This Agreement and all acts and transactions pursuant hereto and the rights and obligations of
the parties hereto shall be governed, construed and interpreted in accordance with the laws of the State of Delaware, without giving effect to principles of conflicts of law. 

(b) Entire Agreement; Enforcement of Rights. This Agreement sets forth the entire agreement and understanding of
the parties relating to the subject matter herein and merges all prior and contemporaneous discussions and agreements (written and oral) between them. No modification of or amendment to this Agreement, nor any waiver of any rights under this
Agreement, shall be effective unless in writing signed by the parties to this Agreement. The failure by either party to enforce any rights under this Agreement shall not be construed as a waiver of any rights of such party. 

(c) Severability. If one or more provisions of this Agreement are held to be unenforceable under applicable law,
the parties agree to renegotiate such provision in good faith. In the event that the parties cannot reach a mutually agreeable and enforceable replacement for such provision, then (i) such provision shall be excluded from this Agreement,
(ii) the balance of the Agreement shall be interpreted as if such provision were so excluded and (iii) the balance of the Agreement shall be enforceable in accordance with its terms. 

  
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 (d) Construction. This Agreement is the result of negotiations
between and has been reviewed by each of the parties hereto and their respective counsel, if any; accordingly, this Agreement shall be deemed to be the product of all of the parties hereto, and no ambiguity shall be construed in favor of or against
any one of the parties hereto. 
 (e) Notices. Any notice required or permitted by this Agreement shall be in
writing and shall be deemed sufficient when delivered personally or sent by telegram or fax or seventytwo (72) hours after being deposited in the U.S. mail, as certified or registered mail, with postage prepaid, and addressed to the party to be
notified at the Company’s principal office or Purchaser’s address as set forth below or as subsequently modified by written notice. 

(f) Counterparts. This Agreement may be executed in two or more counterparts, each of which shall be deemed an
original and all of which together shall constitute one instrument. 
 (g) Successors and Assigns. The rights and
benefits of this Agreement shall inure to the benefit of, and be enforceable by the Company’s successors and assigns. The rights and obligations of Purchaser under this Agreement may only be assigned with the prior written consent of the
Company. 
 (h) Testamentary Provisions. Purchaser agrees to insert in his will a direction and authorization to
the executor to fulfill and comply with the provisions hereof, and sell his Shares in accordance herewith. 
 (i) Spousal
Interests in Shares. To the extent that any Shares of Purchaser constitute the community property of Purchaser and his spouse, Purchaser shall obtain the spousal acknowledgement of and consent to the existence and binding effect of
this Agreement, by executing a spousal consent in the form attached hereto. If Purchaser marries or remarries subsequent to the date of this Agreement, Purchaser shall obtain the required spousal consent within a reasonable time, not to exceed
thirty (30) days, following marriage. 

  
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 IN WITNESS WHEREOF, the parties have executed this Agreement effective as of the date first
set forth above. 
  

							
	 Company:
	 		 	 ZETA GLOBAL HOLDINGS CORP., a Delaware corporation

 

		 		 	 By:
	 	  

		 		 		 	 Name: Steven Vine

		 		 		 	 Title: Secretary

 Purchaser: 
  

							
		 		 		 	  

Name: As set forth in Carta

		 		 		 	 Address: As provided by Purchaser in Carta

 

		 		 		 	Number of Shares: As set forth in the corresponding certificate in Carta.
		 		 		 	 Purchase Price: $ 0.01 per share

  
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 Spousal Consent 

I, _________________ spouse of Purchaser have read and hereby approve the foregoing Agreement. In consideration of the Company’s granting
my spouse the right to purchase the Shares as set forth in the Agreement, I hereby agree to be irrevocably bound by the Agreement and further agree that any community property or other such interest shall be similarly bound by the Agreement. I
hereby appoint my spouse as my attorney-in-fact with respect to any amendment or exercise of any rights under the Agreement. 

 

	
	  
 spouse of Purchaser

  
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