Document:

Employment Offer Letter

 Exhibit 10.1 
 February 18, 2009 
 Jerry Fowden 
 Cott Corporation

 5519 West Idlewild Avenue 
 Tampa FL 33634 
 USA 
 Dear Jerry: 
 We are pleased to offer you the position of the Chief Executive Officer of Cott Corporation (the “Company”) effective February 18, 2009. In this position
you will report to the Board of Directors of the Company. Except as otherwise expressly set out herein, this new offer replaces your existing terms and conditions of employment presented to you in the letter (the “Original Offer”) from the
Company dated February 29, 2008, as amended by your agreement, accepted June 25, 2008, to participate in the Retention, Severance and Non-Competition Plan of the Company (the “Company Retention Plan”). 
 This revised offer outlines the terms and conditions of your employment with the Company. Please note that this is not a contract of employment or a promise of
employment for any specific term. 
 Your base salary will be $575,000 per year and you will receive a car allowance equal to $16,000 per year, each of which
will be paid on a semi-monthly basis. In addition, you will be eligible to participate in Cott’s USA Benefit Program (the “Program”) available, from time to time, to other senior executives of the Company. The Program currently
includes health, disability and life insurance benefits. To be clear, employee contributions are required for the Program. In addition to the benefits under this Program, you will also be entitled during your employment in your capacity as Chief
Executive Officer, to reimbursement for an annual medical check-up in an amount not to exceed $5,000 per calendar year. 
 You are eligible to participate in
the annual bonus plan equal to an amount of 80% (bonus target level) up to 160% (exceeding target level) of your base salary based upon the achievement of specified goals. The bonus year is from January to December and any bonus payments made to you
in respect of the 2009 calendar year will be pro-rated from February 18, 2009 and for greater certainty, will be based on performance and the achievement of specified goals, not target; your bonus entitlement in respect of the period from
January 1, 2009 to February 17, 2009 shall be determined in accordance with your Original Offer. Such performance goals shall be established annually and will be communicated to you promptly upon the determination thereof by the Human
Resources and Compensation Committee of the Company. Please note that the bonus plan is entirely discretionary and the Company reserves in its absolute discretion the right to terminate or amend any bonus plan or arrangement in effect from time to
time. 
 You shall be entitled to participate in the long-term incentive (LTIP) plans and programs as made available from time to time to senior executives
of the Company, at the sole discretion of the Human Resources and Compensation Committee. However, to be clear, the Company is not currently offering any such LTIP plans in which you shall be entitled to participate under this offer. 

 On February 18, 2009 (the “Initial Grant Date”) and, provided you are employed by the Corporation, on each
of the next two anniversaries of the Initial Grant Date, you shall be entitled to a grant of options (“Options”) to purchase 250,000 common shares of the Company pursuant to the terms of the Restated 1986 Common Share Option Plan of Cott
Corporation (the “Option Plan”), as amended through October 20, 2004 (a copy of which is attached hereto). The Options shall be exercisable for 10 years from the date of grant. The exercise price of the Options shall be determined in
accordance with the Plan (that is, at the “Fair Market Value” of the common shares of the Company, being the closing price of the common shares on the Toronto Stock Exchange on the last trading day prior to the date of the grant).

 The Options shall fully vest over a period of one year in four equal amounts on a quarterly basis with reference to the applicable grant date applicable
to that Option. The Options (once granted) will be subject in all respects (including, without limitation, with respect to the termination thereof) to the Option Plan. 
 In addition, you shall be entitled to participate, at the sole discretion of the Human Resources and Compensation Committee, in all other benefit plans and programs made available to senior executives of the Company
from time to time. 
 Upon acceptance of this offer, you shall be entitled to the benefits of and be bound by the obligations under the Severance and
Non-Competition Plan (the “Severance and Non-Competition Plan”) (a copy of which is attached hereto) as a “Level 1 Employee”; provided that: 
  

	 	•	 	 for the purposes of Section 3(a) of the Plan, in connection with an Involuntary Termination in 2009 and 2010, your Severance Amount shall be calculated based
on your target bonus, not your Average Bonus; and 

  

	 	•	 	 upon an Involuntary Termination, you shall be entitled, in addition to the amounts set out in the Severance and Non- Competition Plan, to a lump sum payment made at
the same time as payment of bonuses are made to other executives of the Corporation in respect of the year in which the Involuntary Termination occurs equal to the product of (a) the actual bonus you would have otherwise received had you been
employed by the Corporation until December 31 of the year in which the Involuntary Termination occurs, and (b) the number of days from: 

  

	 	(i)	February 18 in 2009; and 

  

	 	(ii)	January 1 in all other years, 

 to the date of your Involuntary
Termination, divided by 365. 
 All capitalized terms used in the foregoing paragraph of this offer shall have the meaning ascribed thereto in the Severance
and Non-Competition Plan. 
 In the event that the Corporation becomes subject to a transaction involving a change of control (whether by way of a takeover,
consolidation, merger, amalgamation, sale of all assets or substantially all assets or a similar transaction (a “Change of Control”)), and you become entitled to severance in connection with a Change of Control, or potential Change of
Control, your Severance Multiple (as defined in the Severance and Non Competition Plan) shall be 1.5. 
  

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 You are entitled to four weeks vacation per calendar year. Vacation earned for 2009 will be prorated based on the date
hereof. You are encouraged to take your vacation time in the calendar year it is earned. All earned vacation must be taken by March 31st of the year following the year in which it is earned; otherwise it shall be forfeited. 
 Upon acceptance of this offer, you acknowledge and agree that Cott has the right to disclose confidential information regarding you, this offer or your employment to any
third party or publicly as required by law. 
 Jerry, please indicate your acceptance of this offer by returning one signed original of this offer letter.

 Yours truly, 
 David Gibbons 
 Chairman 
 COTT Corporation 
 I accept this offer of employment and the terms identified herein. I have had an opportunity to obtain independent legal advice in connection with this offer an have
either obtained such advice or herby expressly waive the opportunity. 
  

			
	 /s/ Jerry
Fowden                        

	 Jerry Fowden
	 	Date February 18, 2009

  

 - 3 -Cott Corporation Severance and Non-competition Plan

 Exhibit 10.2 
 COTT CORPORATION 
 SEVERANCE AND NON-COMPETITION PLAN 
 FEBRUARY 18, 2009 
 Cott Corporation (including any
subsidiaries, affiliates, and related corporations, the “Corporation”) hereby adopts this Severance and Non-Competition Plan (the “Plan”) effective February 18, 2009 for the benefit of certain key employees (as
designated by Committee) who are in a position to contribute materially to the success of the Corporation. 
  

	1.	Purpose. The Plan is maintained primarily for the purpose of defining the deferred compensation entitlements upon a termination of employment for a select group of key
employees of the Corporation (the “Participants”), as determined by the Committee. 

  

	2.	Certain Defined Terms. Certain capitalized terms used in the Plan have the meaning set forth in Section 9 of the Plan. 

  

	3.	Payments and Entitlements Upon a Termination. 

  

	 	(a)	Subject to Section 3(b), in the event that a Participant’s employment terminates as a result of an Involuntary Termination, the Participant shall be entitled to the
following payments and entitlements: 

  

	 	(i)	Cash Severance Payment. The Participant shall receive a cash payment in an amount (the “Severance Amount”) equal to the product of: (a) the sum of the
Participant’s Annual Base Salary and Average Bonus for the year in which the Involuntary Termination occurs, and (b) the Participant’s Severance Multiple. The Severance Amount payable pursuant to this Section 3(a)(i) shall be
paid in a lump sum, less all applicable withholding taxes, within (i) 60 days of the Involuntary Termination in the case of a U.S. Participant whose Involuntary Termination is a part of a group termination program, or (ii) 30 days of the
Involuntary Termination in any other case. The Severance Amount shall not be taken into account for purposes of determining benefits under any other qualified or non-qualified plans of the Corporation. 

  

	 	(ii)	Continued Benefits. The Participant shall be entitled, to the extent the Corporation may do so legally and in accordance with the applicable benefit plans in effect from time
to time, to continued participation in the benefits plans for a period equal to the product of: (a) one year and (b) the Participant’s Severance Multiple. 

  

	 	(iii)	Accrued Salary and Vacation. The Participant shall be paid all salary and accrued vacation pay earned through the date of such Participant’s date of termination, less
all applicable withholding taxes. Such payment shall be made as part of the Participant’s last regular payroll payment. 

	 	(b)	No Participant shall be entitled to receive the benefits set forth in Section 3(a) and, if applicable, Sections 5 and 6, unless he executes and does not revoke a Release
(substantially in the form of Exhibit “A” hereto) in favour of the Corporation and others set forth in Exhibit “A” relating to all claims or liabilities of any kind relating to his employment with the Corporation and the
Involuntary Termination of such employment. 

  

	4.	Non-qualifying Termination. In the event a Participant’s employment is terminated by reason of his voluntary resignation (and such resignation does not constitute an
Involuntary Termination), death or disability or by the Corporation for Cause, then such Participant shall not be entitled to receive any severance or other payments, entitlements or benefits under the Plan. For greater certainty, with respect to a
termination by reason of death or by reason of a disability, nothing in the Plan shall derogate from any rights and/or entitlements that the Participant may be entitled to receive under any other equity compensation or benefit plan of the
Corporation in effect from time to time. 

  

	5.	Acceleration of Vesting under Equity Plans. For greater certainty, the provisions of this Plan are subject to the compliance with the Corporation’s equity plans in
effect from time to time. Each Participant’s outstanding share units granted under the equity plans shall vest and, in the case of stock options, become exercisable, as provided by and subject to the terms of the equity plans.

  

	6.	Excise Tax Gross-Up: Limitation on Payments. 

  

	 	(a)	Anything in this Plan to the contrary notwithstanding, in the event it shall be determined that any payment to or for the benefit of a Participant by the Corporation, whether
pursuant to this Plan or otherwise (each, a “Payment” and collectively, the “Payments”), would be subject to the Excise Tax, then: 

  

	 	(i)	Level 1 Employee. With respect to a Participant who is identified in his Award Letter as a Level 1 Employee, such Participant shall be entitled to receive an additional
payment (the “Gross-Up Payment”) in an amount such that, after payment by such Participant of all taxes (and any interest or penalties imposed with respect to such taxes), including, without limitation, any income and employment
taxes (and any interest and penalties imposed with respect thereto) and Excise Tax imposed upon the Gross-Up Payment, such Participant retains an amount of the Gross-Up Payment equal to the Excise Tax imposed upon the Payments. For purposes of this
Section 6(a)(i), any additional tax under Section 409A of the Code shall not be taken into account for purposes of determining the amount of any payment due to or on behalf of the Participant. 

  

	 	(ii)	 Level 2 or Level 3 Employee. With respect to a Participant who is identified in his Award Letter as a Level 2 or Level 3 Employee, the amounts payable to
such Participant under Section 3(a)(i) shall be reduced to the amount as will result in no portion of the Payments (whether pursuant to this Plan or otherwise) being subject to such Excise Tax (the “Safe Harbor Cap”), but only
if the net after-tax amount that would be 

  

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received by such Participant, taking into account all applicable federal, state and local income taxes and the Excise Tax, is greater than the net after-tax
amount that would be received by such Participant if Payments are not reduced to the Safe Harbor Cap. For purposes of reducing the Payments to the Safe Harbor Cap, only amounts payable to such Participant under the Plan (and no other payments) shall
be reduced. 

  

	 	(b)	 Subject to the provisions of Section 6(c), all determinations required to be made under this Section 6, including whether and when a Gross-Up Payment or a
reduction to the Safe Harbor Cap is required, the amount of such Gross-Up Payment (or reduction) and the assumptions to be utilized in arriving at such determination, shall be made by the firm engaged as the Corporation’s accountants
immediately prior to the event which triggered the Excise Tax (the “Accounting Firm”). The Accounting Firm shall provide detailed supporting calculations both to the Corporation and such Participant within 15 business days of the
receipt of notice from such Participant that there has been a Payment or such earlier time as is requested by the Corporation; provided that such notice or request shall be made prior to the date of the payment of any Excise Tax. If the Accounting
Firm determines that no Excise Tax is payable by a Level 1 Employee, it shall deliver to such Participant a written opinion to such effect and to the effect that failure to report the Excise Tax on such Participant’s applicable federal income
tax return will not result in the imposition of a negligence or similar penalty. If the Accounting Firm determines that a reduction to the Safe Harbor Cap is required in the case of a Level 2 Employee or a Level 3 Employee then, the Accounting Firm
shall deliver to such Participant a written opinion to that effect and to the effect that after such reduction, failure to report the Excise Tax on such Participant’s applicable federal income tax return will not result to the imposition of a
negligence or similar penalty. All fees and expenses of the Accounting Firm shall be borne solely by the Corporation. Any Gross-Up Payment, as determined pursuant to this Section 6 by the Accounting Firm, shall be paid by the Corporation to
such Participant within five days of the receipt of the Accounting Firm’s determination. Any determination by the Accounting Firm shall be binding upon the Corporation and such Participant. As a result of the uncertainty in the application of
Section 4999 of the Code at the time of the initial determination by the Accounting Firm hereunder, it is possible that Gross-Up Payments that will not have been made by the Corporation should have been made (or that all or a portion of the
reductions pursuant to Section 6(a)(ii) should not have been made) (the “Underpayment”) or that payments have been made to or for the benefit of a Participant in excess of the limitations provided in Section 6(a)(ii) (an
“Excess Payment”), consistent with the calculations required to be made hereunder. In the event the Corporation exhausts its remedies pursuant to Section 6(c) and a Level 1 Employee thereafter is required to make a payment of
any Excise Tax the Accounting Firm shall determine the amount of the Underpayment in accordance with the provisions of this Section 6 and any such Underpayment shall be paid by the Corporation to or for the benefit of such Participant, within
five days of the remittance of the Excise Tax to the Internal Revenue Service. If it is established pursuant to a final determination of a court 

  

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or an Internal Revenue Service proceeding that has been finally and conclusively resolved, that an Excess Payment has been made, such Excess Payment shall be
deemed for all purposes to be a loan to such Participant made on the date such Participant received the Excess Payment and such Participant shall repay the Excess Payment to the Corporation on demand, together with interest on the Excess Payment at
the applicable federal rate (as defined in Section 1274(d) of the Code) from the date of such Participant’s receipt of such Excess Payment until the date of such repayment; provided, however, that such repayment shall be required only if
such repayment eliminates the Excise Tax. 

  

	 	(c)	A Participant shall notify the Corporation in writing of any claims by the Internal Revenue Service that, if successful, would require the payment by the Corporation of the Gross-Up
Payment (including an Underpayment). Such notification shall be given as soon as practicable but not later than 30 days after such Participant actually receives notice in writing of such claim and shall apprise the Corporation of the nature of such
claim and the date on which such claim is requested to be paid; provided, however, that the failure of such Participant to notify the Corporation of such claim (or to provide any required information with respect thereto) shall not affect any rights
granted to such Participant under this Section 6 except to the extent that the Corporation is materially prejudiced in the defense of such claim as a direct result of such failure. The Participant shall not pay such claim prior to the
expiration of the 30-day period following the date on which such Participant gives such notice to the Corporation (or such shorter period ending on the date that any payment of taxes with respect to such claim is due). If the Corporation notifies
such Participant in writing prior to the expiration of such period that the Corporation desires to contest such claim, such Participant shall: 

  

	 	(i)	give the Corporation any information reasonably requested by the Corporation relating to such claim; 

  

	 	(ii)	take such action in connection with contesting such claim as the Corporation shall reasonably request in writing from time to time, including, without limitation, accepting legal
representation with respect to such claim by an attorney selected by the Corporation and reasonably acceptable to such Participant; 

  

	 	(iii)	cooperate with the Corporation in good faith in order to effectively contest such claim; and 

  

	 	(iv)	permit the Corporation to participate in any proceedings relating to such claim; 

 provided, however, that the Corporation shall bear and pay directly all costs and expenses (including additional interest and penalties) incurred in connection with such contest, and shall indemnify and hold such
Participant harmless, on an after-tax basis, for any Excise Tax or income or employment tax (including interest and penalties) imposed as a result of such representation and payment of costs and expenses. All such costs and expenses 

  

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incurred due to a tax audit or litigation addressing the existence of or amount of a tax liability under this Section 6 shall be paid by the Corporation
within thirty days of the date payment of such expenses are due, but in any event not later than (A) December 31 of the year following the year in which the taxes are remitted to the taxing authority, or (B) where as a result of such
audit or litigation no taxes are remitted, December 31 of the year following the year in which the audit is complete or there is a final and nonappealable settlement or other resolution of litigation. Without limitation on the foregoing
provisions of this Section 6, the Corporation shall control all proceedings taken in connection with such contest, and, at its sole discretion, may pursue or forego any and all administrative appeals, proceedings, hearings and conferences with
the applicable taxing authority in respect of such claim and may, at its sole discretion, either direct such Participant to pay the tax claimed and sue for a refund or contest the claim in any permissible manner, and such Participant agrees to
prosecute such contest to a determination before any administrative tribunal, in a court of initial jurisdiction and in one or more appellate courts, as the Corporation shall determine; provided, however, that, if the Corporation directs such
Participant to pay such claim and sue for a refund, the Corporation shall advance the amount of such payment to such Participant on an interest-free basis, and shall indemnify and hold such Participant harmless, on an after-tax basis, from any
Excise Tax or income tax (including interest or penalties) imposed with respect to such advance or with respect to any imputed income in connection with such advance; and provided, further, that any extension of the statute of limitations relating
to payment of taxes for the taxable year of such Participant with respect to which such contested amount is claimed to be due is limited solely to such contested amount. Furthermore, the Corporation’s control of the contest shall be limited to
issues with respect to which the Gross-Up Payment would be payable hereunder, and such Participant shall be entitled to settle or contest, as the case may be, any other issue raised by the Internal Revenue Service or any other taxing authority.

  

	 	(d)	 The Accounting Firm shall determine, in accordance with the provisions of this Section 6, the amount of any Underpayment associated with an amount advanced by
the Corporation pursuant to Section 6(c), and any such Underpayment shall be paid by the Corporation to the Participant on the earlier of (i) December 31 of the year following the year in which the advance is paid to the Internal
Revenue Service, or (ii) the date the Corporation exhausts its remedies pursuant to Section 6(c). If, after the receipt by such Participant of an amount advanced by the Corporation pursuant to Section 6(c), such Participant becomes
entitled to receive any refund with respect to such claim, such Participant shall (subject to the Corporation’s complying with the requirements of Section 6(c)) promptly pay to the Corporation the amount of such refund (together with any
Underpayment previously paid to such Participant under the first sentence of this Section 6(d) and associated with the amount of the refunded advance). If, after the receipt by such Participant of an amount advanced by the Corporation pursuant
to Section 6(c), a determination is made that such Participant shall not be entitled to any refund with respect to such claim, and the Corporation does not notify such Participant in writing of its intent to contest such denial of refund prior
to the expiration of 30 days after such determination, then such advance shall be forgiven and shall not be required to be repaid and the amount of such advance 

  

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(and any Underpayment previously paid to such Participant under the first sentence of this Section 6(c) and associated with the advance) shall offset,
to the extent thereof, the amount of any Underpayment to be paid. 

  

	 	(e)	Notwithstanding any other provision of this Section 6, the Corporation may, in its sole discretion, withhold and pay over to the Internal Revenue Service or any other
applicable taxing authority, for the benefit of such Participant, all or any portion of the Gross-Up Payment, and such Participant hereby consents to such withholding. 

  

	7.	Restrictive Covenants. 

  

	 	7.1	Confidentiality. 

  

	 	(a)	The Participant acknowledges that in the course of carrying out, performing and fulfilling his obligations to the Corporation hereunder, the Participant will have access to and will
be entrusted with information that would reasonably be considered confidential to the Corporation or its Affiliates, the disclosure of which to competitors of the Corporation or its Affiliates or to the general public, will be highly detrimental to
the best interests of the Corporation or its Affiliates. Such information includes, without limitation, trade secrets, know-how, marketing plans and techniques, cost figures, client lists, software, and information relating to employees, suppliers,
customers and persons in contractual relationship with the Corporation. Except as may be required in the course of carrying out his duties hereunder, the Participant covenants and agrees that he will not disclose, for the duration of this Agreement
or at any time thereafter, any such information to any person, other than to the directors, officers, employees or agents of the Corporation that have a need to know such information, nor shall the Participant use or exploit, directly or indirectly,
such information for any purpose other than for the purposes of the Corporation, nor will he disclose nor use for any purpose, other than for those of the Corporation or its Affiliates, any other information which he may acquire during his
employment with respect to the business and affairs of the Corporation or its Affiliates. Notwithstanding all of the foregoing, the Participant shall be entitled to disclose such information if required pursuant to a subpoena or order issued by a
court, arbitrator or governmental body, agency or official, provided that the Participant shall first have: 

  

	 	(i)	notified the Corporation; 

  

	 	(ii)	consulted with the Corporation on whether there is an obligation or defense to providing some or all of the requested information; 

  

	 	(iii)	if the disclosure is required or deemed advisable, cooperate with the Corporation in an attempt to obtain an order or other assurance that such information will be accorded
confidential treatment. 

  

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 In addition, Participant may disclose information relating to his own compensation and benefits to his
spouse, attorneys, financial advisors and taxing authorities. 
  

	 	(b)	For the purposes of this Agreement, “Affiliate” shall mean, with respect to any person or entity (herein the “first party”), any other person or entity that
directs or indirectly controls, or is controlled by, or is under common control with, such first party. The term “control” as used herein (including the terms “controlled by” and “under common control with”) means the
possession, directly or indirectly, of the power to: (i) vote 50% or more of the outstanding voting securities of such person or entity, or (ii) otherwise direct or significantly influence the management or policies of such person or
entity by contract or otherwise. 

  

	 	7.2	Inventions. The Participant acknowledges and agrees that all right, title and interest in and to any information, trade secrets, advances, discoveries, improvements, research
materials and data bases made or conceived by the Participant prior to or during his employment relating to the business or affairs of the Corporation, shall belong to the Corporation. In connection with the foregoing, the Participant agrees to
execute any assignments and/or acknowledgements as may be requested by the Board of Directors from time to time. 

  

	 	7.3	Corporate Opportunities. Any business opportunities related to the business of the Corporation which become known to the Participant during his employment hereunder must be
fully disclosed and made available to the Corporation by the Participant, and the Participant agrees not to take or attempt to take any action if the result would be to divert from the Corporation any opportunity which is within the scope of its
business. 

  

	 	7.4	Non-Competition and Non-Solicitation. 

  

	 	(a)	The Participant will not at any time, without the prior written consent of the Corporation, during the Participant’s employment with the Corporation or for a period that is
equal to the product of one (1) year and the Participant’s Severance Multiple after the termination of the Participant’s employment (regardless of the reason for such termination), either individually or in partnership, jointly or in
conjunction with any person or persons, firm, association, syndicate, Corporation or corporation, whether as agent, shareholder, employee, consultant, or in any manner whatsoever, directly or indirectly: 

  

	 	(i)	anywhere in the Territory, engage in, carry on or otherwise have any interest in, advise, lend money to, guarantee the debts or obligations of, permit the Participant’s name to
be used in connection with any business which is competitive to the Business or which provides the same or substantially similar services as the Business; 

  

	 	(ii)	 for the purpose, or with the effect, of competing with any business of the Corporation, solicit, interfere with, accept any business from or render any 

  

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services to anyone who is a client or a prospective client of the Corporation or any Affiliate at the time the Participant ceased to be employed by the
Corporation or who was a client during the 12 months immediately preceding such time; 

  

	 	(iii)	solicit or offer employment to any person employed or engaged by the Corporation or any Affiliate at the time the Participant ceased to be employed by the Corporation or who was an
employee during the 12-month period immediately preceding such time. 

  

	 	(b)	Nothing in this Agreement shall prohibit or restrict the Participant from holding or becoming beneficially interested in up to one (1%) percent of any class of securities in
any corporation provided that such class of securities are listed on a recognized stock exchange in Canada or the United States or on the NASDAQ. 

  

	 	7.5	Insider Policies. The Participant will comply with all applicable securities laws and the Corporation’s Insider Trading Policy and Insider Reporting Procedures (copies
of which have been provided to the Participant) in respect of any stock options issued to the Participant and other shares of the Corporation acquired by the Participant. 

  

	 	7.6	Non-disparagement. The Participant shall not disparage the Corporation or any of its affiliates, directors, officers, employees or other representatives in any manner and
shall in all respects avoid any negative criticism of the Corporation. 

  

	 	7.7	Injunctive Relief. The Participant acknowledges and agrees that in the event of a breach of the covenants, provisions and restrictions in this Article 7, the
Corporation’s remedy in the form of monetary damages will be inadequate and that the Corporation shall be, and is hereby, authorized and entitled, in addition to all other rights and remedies available to it, to apply for and obtain from a
court of competent jurisdiction interim and permanent injunctive relief and an accounting of all profits and benefits arising out of such breach. 

  

	 	7.8	Survival of Restrictions. Each and every provision of this Article 7 shall survive the termination of this Agreement or the Participant’s employment hereunder
(regardless of the reason for such termination). 

  

	8	Plan Administration. 

  

	 	8.1	The Committee. The Plan shall be interpreted, administered and operated by the Committee. The Committee shall have complete authority, in its sole discretion (subject to the
express provisions of the Plan and the obligation imposed hereby to act in good faith) to interpret the Plan and to make any determinations necessary or advisable for the administration of the Plan. 

  

	 	8.2	 Administration. The Committee may delegate any of its duties to such person or persons as it may determine in its sole discretion from time to time to assist
the Committee in the administration of the Plan. Consistent with the requirements of 

  

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ERISA and the regulations thereunder of the Department of Labor, the Committee shall provide adequate written notice to any Participant whose claim for
benefits has been denied, setting forth specific reasons for such denial, written in a manner calculated to be understood by such Participant, and affording such Participant a full and fair review of the decision denying the claim.

  

	 	8.3	Participants. The Committee shall from time to time select the Participants. The Corporation shall advise each Participant of his participation in the Plan by a letter (the
“Award Letter”) which shall include the Participant’s level of participation (either Level 1, 2, or 3) and the Participant’s corresponding Severance Multiple and such other terms and conditions not inconsistent with the
Plan. Each Participant shall sign the Award Letter and return it to the Corporation with an acknowledgment that the Participant has read the Plan, understands his rights and obligations under the Plan, and agrees to be bound by its terms and
conditions. Subject to Section 8.4, a Participant shall not be removed as a participant in the Plan after being selected by the Committee without the prior written consent of such Participant. Any such removal without the prior written consent
of the Participant shall, without limiting Section 9.10(d), be deemed to be a material breach of this Agreement by the Corporation for purposes of Section 9.10(d). 

  

	 	8.4	Termination or Amendment of Plan. The Board shall have the right, in its sole discretion, to approve the termination, amendment, or replacement of the Plan without the
consent of a Participant; provided, however, that such action will not have an overall adverse affect on the rights or entitlements of, or value to, or potential rights or entitlements of, or potential value to, a Participant when the rights,
entitlements or value, or potential rights, entitlements or value, are considered in the aggregate. For greater certainty, nothing in this Plan, including this Section 8.4, alters, restricts or limits the right, if any, of the Board of
Directors, to amend or terminate any other plan of the Corporation pursuant to and in accordance with the terms of such plan. 

  

	9.	Definitions. 

  

	 	9.1	“Annual Base Salary” shall mean the salary that the Participant is entitled to receive pursuant to his employment agreement with the Corporation;

  

	 	9.2	“Average Bonus” shall mean, for any year, the average of the Participant’s bonus received by the Participant in the two most recently completed calendar years
or, if the Participant has not been in the employ of the Corporation for the 2 most recent completed calendar years, the amount the Participant would have been entitled to receive if the Participant had been employed for such period, with reference
to the average bonuses received generally in the Participant’s business unit for such period; 

  

	 	9.3	“Board” means the board of directors of the Corporation; 

  

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	 	9.4	“Business” shall mean the business of manufacturing, selling or distributing carbonated soft drinks, juices, water and other non-alcoholic beverages to the extent
such other non-alcoholic beverages contribute, or are contemplated or projected to contribute, materially to the profits of the Corporation at the time of the Participant’s termination of employment. 

  

	 	9.5	“Cause” shall mean: 

  

	 	(i)	the wilful failure of the Participant to properly carry out the Participant’s duties and responsibilities or to adhere to the policies of the Corporation after written notice
by the Corporation of the failure to do so, and such failure remaining uncorrected following an opportunity for the Participant to correct the failure within ten (10) days of the receipt of such notice; 

  

	 	(ii)	theft, fraud, dishonesty or misappropriation by the Participant, or the gross negligence or wilful misconduct by the Participant, involving the property, business or affairs of the
Corporation, or in the carrying out of the Participant’s duties, including, without limitation, any breach by the Participant of the representations, warranties and covenants contained in the Participant’s employment agreement or Article 7
of the Plan; 

  

	 	(iii)	the Participant’s conviction of or plea of guilty to a criminal offence that involves fraud, dishonesty, theft or violence; 

  

	 	(iv)	the Participant’s breach of a fiduciary duty owed to the Corporation; or 

  

	 	(v)	the Participant’s refusal to follow the lawful written reasonable and good faith direction of the Board. 

  

	 	9.6	“Code” shall mean the Internal Revenue Code of 1986, as amended. 

  

	 	9.7	“Committee” means the Human Resources and Compensation Committee of the Board, or such other committee designated by the Board to administer and operate the Plan;

  

	 	9.8	“ERISA” shall mean the Employee Retirement Income Security Act of 1974, as amended. 

  

	 	9.9	“Excise Tax” shall mean the excise tax imposed by Section 4999 of the Code, together with any interest or penalties imposed with respect to such excise tax.

  

	 	9.10	“Good Reason” shall include any of the following: 

  

	 	(a)	a material diminution in the Participant’s title or duties or assignment to the Participant of materially inconsistent duties; 

  

	 	(b)	a reduction in the Participant’s then current Annual Base Salary or target bonus opportunity as a percentage of Annual Base Salary, unless such reduction in target bonus
opportunity is made applicable to all Participants serving in substantially the same capacity as the Participant; 

  

 - 10 - 

	 	(c)	relocation of the Participant’s principal place of employment to a location that is more than 50 miles away from the Participant’s principal place of employment on the
date upon which the Participant became a Participant, unless such relocation is effected at the request of the Participant or with the Participant’s approval; 

  

	 	(d)	a material breach by the Corporation of any provisions of this Agreement, or any employment agreement to which the Participant and the Corporation are parties, after written notice
by the Participant of the breach and such failure remaining uncorrected following an opportunity for the Corporation to correct such failure within ten (10) days of the receipt of such notice; or 

  

	 	(e)	the failure of the Corporation to obtain the assumption in writing of its obligation to perform this Agreement by any successor to all or substantially all of the business or assets
of the Corporation within fifteen (15) days after a merger, consolidation, sale or similar transaction. 

  

	 	9.11	“Involuntary Termination” shall mean: (a) any termination of the Participant’s employment by the Corporation other than for Cause, or (b) the
termination of the Participant’s employment by the Participant for Good Reason. For purposes of this definition, a Participant’s termination of his or her employment following the occurrence of such event constituting “Good
Reason” shall not be treated as an Involuntary Termination unless the Participant notifies the Corporation of such event within 90 days of the Participant’s knowledge of the occurrence of such event and the Corporation is provided with an
opportunity to cure such occurrence. 

  

	 	9.12	“Participant” shall mean an employee selected by the Committee to participate in the Plan. 

  

	 	9.13	“Severance Multiple” shall mean: 

 with
respect to a Level 1 Employee, one (1); 
 with respect to a Level 2 Employee, three quarters (.75); 
 with respect to a Level 3 Employee, one half (0.5). 
  

	 	9.14	“Territory” shall mean the countries in which the Corporation and its subsidiaries conduct the Business or in which the Corporation or any of its subsidiaries has
made plans to conduct the Business within the following 12 months; 

  

 - 11 - 

	10.	Code Section 409A 

  

	 	10.1	In General. This Section 10 shall apply to any Participant who is subject to Section 409A of the Code, but only with respect to any payment due hereunder that is
subject to Section 409A of the Code. 

  

	 	10.2	Release. Any requirement that the Participant execute and not revoke a release to receive a payment hereunder shall apply to a payment described in Section 10.1 only if
the Corporation provides the release to the Participant on or before the date of the Participant’s Involuntary Termination. 

  

	 	10.3	Payment Following Involuntary Termination. Notwithstanding any other provision of this Plan to the contrary, any payment described in Section 10.1 that is due to be paid
within a stated period following the Participant’s Involuntary Termination shall be paid: 

  

	 	(a)	If, at the time of the Participant’s Involuntary Termination, the Participant is a “specified employee” as defined in Section 409A of the Code, such payment
shall be made as of the later of (i) the date payment is due hereunder, or (ii) the earlier of the date which is six months after the Participant’s “separation from service” (as defined under Section 409A of the Code),
or the date of the Participant’s death; or 

  

	 	(b)	In any other case, on the later of (i) last day of the stated period, or if such stated period is not more than 90 days, at any time during such stated period as determined by
the Corporation without any input from the Participant, or (ii) the date of the Participant’s “separation from service” (as defined under Section 409A of the Code). 

  

	 	10.4	Installment Payments. Any payment described in Section 10.1 (including the provision of benefits) that is a series of installment payments (and not a life annuity) for
purposes of Section 409A of the Code is to be treated as a right to a series of separate payments. 

  

	 	10.5	Reimbursements Under Section 11.10. The following shall apply to any reimbursement under Section 11.10 that is payment described in Section 10.1:
(a) reimbursement shall not be made unless the expense is incurred during the period beginning on the date of the Participant’s Involuntary Termination and ending on the sixth anniversary of the Participant’s death; (b) the
amount of expenses eligible for reimbursement during a Participant’s taxable year shall not affect the expenses eligible for reimbursement in any other year; and (c) the timing of all such reimbursements shall be as provided in
Section 11.10, but not later than the last day of the Participant’s taxable year following the taxable year in which the expense was incurred. 

  

	 	10.6	 Amendment and Interpretation. Notwithstanding any other provision of this Plan to the contrary, the Board reserves the right to unilaterally amend the Plan
with respect to any payment described in Section 10.1 to the extent the Board (in its sole discretion) determines is necessary or appropriate to avoid the additional tax under Section 409A(a)(1)(B) of the Code and maintain, to the maximum
extent 

  

 - 12 - 

	 	 
practicable, the original intent of the provision(s) being amended. With respect to any payment described in Section 10.1, this Plan shall be
interpreted and construed so as to avoid the additional tax under Section 409A(a)(1)(B) of the Code. 

  

	11.	General Provisions 

  

	 	11.1	Assignment. Each Participant’s rights under the Plan shall be non-transferable except by will or by the laws of descent and distribution and except insofar as applicable
law may otherwise require. Any purported assignment in violation of the preceding sentence shall be void. 

  

	 	11.2	Governing Law. The Plan shall be governed by and construed in accordance with the laws of the province of Ontario, without reference to principles of conflict of laws.

  

	 	11.3	Successors. The Plan shall be for the benefit of and binding upon the Participants and their respective heirs, personal representatives, legal representatives, successors
and, where applicable, assigns, and upon the Corporation and its successors (including, without limitation, any successor to the Corporation, whether by merger, consolidation, sale of stock, sale of assets or otherwise). The Corporation shall
require any successor or assign (whether direct or indirect, by purchase, merger, consolidation or otherwise) to all or substantially all of the business and/or assets of the Corporation, expressly, absolutely, unconditionally to assume and agree to
perform under the Plan in the same manner and to the same extent that the Corporation would be required to perform it if no such succession or assignment had taken place. 

  

	 	11.4	Severability. The invalidity of any one or more of the words, phrases, sentences, clauses or sections contained in the Plan shall not affect the enforceability of the
remaining portions of the Plan or any part thereof, all of which are inserted conditionally on their being valid in law, and, in the event that any one or more of the words, phrases, sentences, clauses or sections contained in the Plan shall be
declared invalid, the Plan shall be construed as if such invalid word or words, phrase or phrases, sentence or sentences, clause or clauses, or section or sections had not been inserted. 

  

	 	11.5	Section Headings and Gender. The section headings contained the Plan are for reference purposes only and shall not affect in any way the meaning or interpretation of the
Plan. All pronouns and any variations thereof shall be deemed to refer to the masculine, feminine or neuter, as the identity of the person or persons may require. 

  

	 	11.6	No Duty to Mitigate. Except as otherwise specifically provided herein, a Participant shall not be required to mitigate the amount of any payment contemplated by the Plan, nor
shall any such payment be reduced by any earnings that the Participant may receive from any other source. 

  

 - 13 - 

	 	11.7	Non-cumulation of Payments and Entitlements. The payments and entitlements provided under this Plan are inclusive of any termination and severance payments and entitlements,
social costs or the like (“Other Severance Entitlements”) that such Participant may be entitled to by agreement with the Corporation (including, without limitation, pursuant to an employment agreement) or under applicable law in
connection with the termination of his employment, and a Participant may not cumulate the payments and entitlements provided under the Plan with any Other Severance Entitlements. For greater clarity, to the extent that a Participant receives any
Other Severance Entitlements, then the payments and benefits payable hereunder to such participant shall be reduced by a like amount. To the extent the Corporation is required to provide payments or benefits to any Participant under the Ontario
Employment Standards Act, 2000 (or any federal, provincial, or local or foreign law relating to severance or dismissal benefits), the benefits payable hereunder shall be first applied to satisfy such obligation. 

  

	 	11.8	No Employment Agreement. The Plan does not obligate the Corporation to continue to employ a Participant. The Participant’s employment is and shall, subject to the terms
of any applicable written employment agreement between the Corporation and Participant, continue to be at-will, as defined under applicable law. 

  

	 	11.9	No Funding of Plan. The Plan shall not be funded. No Participant shall have any right to, or interest in, any assets of the Corporation as a result of his participation in
the Plan. 

  

	 	11.10	Indemnification. If a Participant seeks, in any action, suit or arbitration, to enforce or to recover damages for breach of his rights under the Plan, the Participant shall
be entitled to recover from the Corporation promptly as incurred, and shall be indemnified by the Corporation against, any and all expenses and disbursements, including attorneys’ fees, actually and reasonably incurred by the Participant in
such action, suit or arbitration, provided that a Participant shall not be entitled to indemnification if it is finally determined that the action was brought by the Participant frivolously or in bad faith. 

  

	 	11.11	Set-Off. The Corporation may set off any amount or obligation which may be owing by the Participant to the Corporation (including, without limitation, arising in connection
with this Plan or otherwise) against any amount or obligation owing by the Corporation to the Participant. 

  

	 	11.12	Supersedes Previous Termination and Severance Terms. With the exception of any payments and entitlements under any other plan that may arise upon a Participant’s
termination due to death or disability as provided in section 4 herein, the terms of the Plan supersedes and replaces any and all previous termination and severance entitlements that arise with or without a change of control, that are contained in
any Participant’s employment agreement or otherwise. The Participant forfeits and waives any and all rights to any entitlements under such employment agreements or otherwise, in respect of any payments and other entitlements that may arise upon
a termination of employment, including pay in lieu of reasonable notice, termination and severance pay pursuant to any contract, statute, or law. 

  

 - 14 - 

 This Severance and Non-Competition Plan is hereby adopted as of February 18, 2009. 
  

			
	 COTT CORPORATION

		
	Per:	 	 /s/ Matthew A. Kane, Jr.

	Name:	 	Matthew A. Kane, Jr.
	Title:	 	Vice President, General Counsel, Secretary
		
	Per:	 	 /s/ Michael Creamer

	Name:	 	Michael Creamer
	Title:	 	Vice President People

  

 - 15 - 

 Exhibit “A” 
 RELEASE AGREEMENT 
 In consideration of the mutual promises, payments and benefits provided for in the annexed Cott
Corporation Severance and Non-Competition Plan (the “Plan”), and the release from
                                         (the
“Employee”) set forth herein, Cott Corporation (the “Corporation”) and the Employee agree to the terms of this Release Agreement. Capitalized terms used and not defined in this Release Agreement shall have the
meanings assigned thereto in the Plan. 
  

	1.	The Employee acknowledges and agrees that the Corporation is under no obligation to offer the Employee the payments and benefits set forth in the annexed Plan, unless the Employee
consents to the terms of this Release Agreement. The Employee further acknowledges that he/she is under no obligation to consent to the terms of this Release Agreement and that the Employee has entered into this agreement freely and voluntarily.

  

	2.	In consideration of the payment and benefits set forth in the annexed Plan and the Corporation’s release set forth in paragraph 5, the Employee voluntarily, knowingly and
willingly releases and forever discharges the Corporation and its Affiliates, together with its and their respective officers, directors, partners, shareholders, employees and agents, and each of its and their predecessors, successors and assigns
(collectively, “Releasees”), from any and all charges, complaints, claims, promises, agreements, controversies, causes of action and demands of any nature whatsoever that the Employee or his/her executors, administrators, successors
or assigns ever had, now have or hereafter can, shall or may have against the Releasees by reason of any matter, cause or thing whatsoever arising prior to the time of signing of this Release Agreement by the Employee. The release being provided by
the Employee in this Release Agreement includes, but is not limited to, any rights or claims relating in any way to the Employee’s employment relationship with the Corporation or any its Affiliates, or the termination thereof, or under any
statute, including, but not limited to the Employment Standards Act, 2000, the Human Rights Code, the Workplace Safety and Insurance Act re-employment provisions, the Occupational Health & Safety Act, the Pay
Equity Act, the Labour Relations Act, Title VII of the Civil Rights Act of 1964, the Age Discrimination in Employment Act, as amended by the Older Workers’ Benefit Protection Act, the Family and Medical Leave
Act, and the Americans With Disabilities Act, or pursuant to any other applicable law or legislation governing or related to his/her employment or other engagement with the Corporation. In no event shall this Release apply to the
Participant’s right, if any, to indemnification, under the Participant’s employment agreement or otherwise, that is in effect on the date of this Release and, if applicable, to the Corporation’s obligation to maintain in force
reasonable director and officer insurance in respect of such indemnification obligations. 

  

	3.	The Employee acknowledges and agrees that he/she shall not, directly or indirectly, seek or further be entitled to any personal recovery in any lawsuit or other claim against the
Corporation or any other Releasee based on any event arising out of the matters released in paragraph 2. 

  

 A-1 

	4.	Nothing herein shall be deemed to release: (i) any of the Employee’s rights under the Plan; or (ii) any of the vested benefits that the Employee has accrued prior to
the date this Release Agreement is executed by the Employee under the employee benefit plans and arrangements of the Corporation or any of its Affiliates; or (iii) any claims that may arise after the date this Release Agreement is executed.

  

	5.	In consideration of the Employee’s release set forth in paragraph 2, the Corporation knowingly and willingly releases and forever discharges the Employee from any and all
charges, complaints, claims, promises, agreements, controversies, causes of action and demands of any nature whatsoever that the Corporation now has or hereafter can, shall or may have against him/her by reason of any matter, cause or thing
whatsoever arising prior to the time of signing of this Release Agreement by the Corporation, provided, however, that nothing herein is intended to release any claim the Corporation may have against the Employee for any illegal conduct or arising
out of any illegal conduct. 

  

	6.	The Employee acknowledges that the he has carefully read and fully understands all of the provisions and effects of the Plan and this Release Agreement. The Employee also
acknowledges that the Corporation, by this paragraph and elsewhere, has advised him/her to consult with an attorney of his/her choice prior to signing this Release Agreement. The Employee represents that, to the extent he/she desires, he/she has had
the opportunity to review this Release Agreement with an attorney of his/her choice. 

  

	7.	In the event that the Employee is governed by the law in the United States, the Employee acknowledges that he/she has been offered the opportunity to consider the terms of this
Release Agreement for a period of at least forty-five (45) days, although he/she may sign it sooner should he/she desire. The Employee further shall have seven (7) additional days from the date of signing this Release Agreement to revoke
his/her consent hereto by notifying, in writing, the General Counsel of the Corporation. This Release Agreement will not become effective until seven days after the date on which the Employee has signed it without revocation.

 Dated: 
  

	
	  

	Employee

  

			
	 COTT CORPORATION

		
	Per:	 	  

	Name:	 	
	Title:	 	
		
	Per:	 	  

	Name:	 	
	Title:	 	

  

 A-2

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