Document:

Exhibit 10.4

 

EXECUTION VERSION

 

BORROWER JOINDER

 

BORROWER JOINDER, dated as of July 9, 2018 (this “Joinder”), by and among each of the undersigned parties hereto and JPMORGAN CHASE BANK, N.A., as administrative agent under the Credit Agreement (as defined below) (in such capacity, including any successor thereto, the “Administrative Agent”).

 

RECITALS:

 

WHEREAS, reference is made to that certain Credit Agreement, dated as of February 28, 2018 (the “Credit Agreement”), by and among MAPLE PARENT HOLDINGS CORP. (the “Initial Borrower”), and, upon and at any time after the consummation of the Acquisition, KEURIG DR PEPPER INC. (f/k/a DR PEPPER SNAPPLE GROUP, INC.) (the “Surviving Borrower”, and together with the Initial Borrower, the “Borrower”), as Borrower, the LENDERS and ISSUING BANKS from time to time party hereto and JPMORGAN CHASE BANK, N.A., as Administrative Agent. Unless otherwise indicated, all capitalized terms used herein and not otherwise defined herein shall have the respective meanings provided to such terms in the Credit Agreement referred to below;

 

WHEREAS, subject to the terms and conditions of the Credit Agreement, the Surviving Borrower shall join the Credit Agreement as the Borrower by entering into the Borrower Joinder and satisfying the requirements set forth in Section 2.22 of the Credit Agreement;

 

WHEREAS, the Surviving Borrower has indicated its desire to become the Borrower pursuant to the terms of the Credit Agreement; and

 

NOW, THEREFORE, in consideration of the premises and agreements, provisions and covenants herein contained, the parties hereto agree as follows:

 

SECTION 1. In accordance with Section 2.22 of the Credit Agreement, and subject to the satisfaction of the conditions set forth therein, the Surviving Borrower by its signature below becomes the Borrower under the Credit Agreement with the same force and effect as if originally named therein as the Borrower and, without limiting the generality of the foregoing, hereby expressly obligates itself with respect to all obligations and liability of the Borrower thereunder and with respect to all obligations and liability of the Initial Borrower under the Fee Letters. Each reference to the Borrower in the Credit Agreement shall be deemed to refer to the Surviving Borrower and each reference to the Initial Borrower in the Fee Letters shall be deemed to refer to the Surviving Borrower. The Credit Agreement is hereby incorporated herein by reference.

 

SECTION 2. The Surviving Borrower represents and warrants to the Administrative Agent that this Joinder has been duly authorized, executed and delivered by it and this Joinder, the Credit Agreement (after giving effect to this Joinder) and the Fee Letters (after giving effect to this Joinder) constitute its legal, valid and binding obligation, enforceable against it in accordance with its terms, except as enforceability thereof may be limited by bankruptcy, insolvency or other similar laws affecting creditors’ rights generally and subject to general principles of equity and principles of good faith and fair dealing.

 

SECTION 3. The Initial Borrower shall (unless a Default has occurred and is continuing) be automatically released from its rights and obligations under the Credit Agreement and under the Fee Letters.

 

 

SECTION 4. This Joinder may be executed by one or more of the parties to this Joinder on any number of separate counterparts (including by facsimile or other electronic transmission), and all of said counterparts taken together shall be deemed to constitute one and the same instrument. This Joinder shall become effective as to the Surviving Borrower when the Administrative Agent shall have received counterparts of this Joinder that, when taken together, bear the signatures of the Surviving Borrower, the Initial Borrower and the Administrative Agent.

 

SECTION 5. Except as expressly modified hereby, the Credit Agreement shall remain in full force and effect.

 

SECTION 6. THIS JOINDER AND THE RIGHTS AND OBLIGATIONS OF THE PARTIES HEREUNDER SHALL BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAW OF THE STATE OF NEW YORK.

 

SECTION 7. Any provision of this Joinder that is prohibited or unenforceable in any jurisdiction shall, as to such jurisdiction, be ineffective to the extent of such prohibition or unenforceability without invalidating the remaining provisions hereof and in the Credit Agreement, and any such prohibition or unenforceability in any jurisdiction shall not invalidate or render unenforceable such provision in any other jurisdiction.

 

SECTION 8. All notices, requests and demands pursuant hereto shall be made in accordance with Article IX of the Credit Agreement.

 

[Remainder of Page Intentionally Left Blank]

 

2

 

IN WITNESS WHEREOF, each of the parties hereto has caused a counterpart of this Joinder to be duly executed and delivered as of the date first above written.

 

	
 
    	
KEURIG DR PEPPER INC.,
    
	
 
    	
as the Surviving Borrower
    
	
 
    	
 
    
	
 
    	
By:
    	
 
    
	
 
    	
Name:
    
	
 
    	
Title:
    

 

[Signature Page to Borrower Joinder- Revolver]

 

 

	
 
    	
MAPLE PARENT HOLDINGS CORP.,
    
	
 
    	
as the Initial Borrower
    
	
 
    	
 
    
	
 
    	
By:
    	
 
    
	
 
    	
Name:
    
	
 
    	
Title:
    

 

[Signature Page to Borrower Joinder- Revolver]

 

 

	
 
    	
JPMORGAN CHASE BANK, N.A.,
    
	
 
    	
as the Administrative Agent
    
	
 
    	
 
    
	
 
    	
By:
    	
/s/ Tony Yung
    
	
 
    	
Name: Tony Yung
    
	
 
    	
Title: Executive Director
    

 

[Signature Page to Borrower Joinder- Revolver]Exhibit 10.1

 

STOCK REPURCHASE AGREEMENT

 

This STOCK REPURCHASE
AGREEMENT (this “Agreement”) is entered into as of July 2, 2018 (the "Effective Date")
by and between MEDIAMATH HOLDINGS, INC., a Delaware corporation (the “Company”), and SAFEGUARD
DELAWARE, INC., a Delaware corporation (the “Seller”).

 

RECITALS:

 

WHEREAS, the
Seller is the record and beneficial owner of (i) 12,763,920 shares of the Company’s Series B Preferred Stock, par value $0.0001
per share (the "Series B Preferred"), (ii) 6,318,950 shares of the Company’s Series B-1 Preferred
Stock, par value $0.0001 per share (the "Series B-1 Preferred"), and (iii) 1,292,705 shares of the Company’s
Series C Preferred Stock, par value $0.0001 per share (the “Series C Preferred”), (such shares of Series
B Preferred, Series B-1 Preferred and Series C Preferred held by Seller, together with any shares of the Company’s Class
A Common Stock, par value $0.0001 per share (the “Class A Common Stock”) on an-as converted basis, issuable
or issued upon conversion of the foregoing securities, the “Current Shares”);

 

WHEREAS, in
accordance with the terms and conditions set forth in this Agreement, the Seller desires to sell 7,972,962 (collectively, the “Shares”)
of the Current Shares in the aggregate, comprised of (i) 4,994,522 shares of Series B Preferred, (ii) 2,472,605 shares of Series
B-1 Preferred, (iii) 505,835 shares of Series C Preferred, and (iv) any shares of the Class A Common Stock, issued upon conversion
of the foregoing securities, and the Company desires to purchase, or caused to be purchased all of the Shares; and

 

WHEREAS, in
accordance with the terms and conditions set forth in this Agreement, as further consideration for the sale of the Share, the Seller
desires to issue the Company an option to purchase 2,214,825 (collectively, the “Options Shares”) of
the Current Shares in the aggregate, comprised of (i) 1,387,438 shares of Series B Preferred, (ii) 686,870 shares of Series B-1
Preferred, (iii) 140,517 shares of Series C Preferred, and (iv) any shares of the Class A Common Stock, issued upon conversion
of the foregoing securities, and the Company desires to acquire such option to purchase such Option Shares.

 

NOW, THEREFORE,
in consideration of the mutual promises and covenants herein contained, the parties hereto agree as follows:

 

1.            Purchase
and Sale of the Shares.

 

(a)          Purchase
Price. Subject to the terms and conditions of this Agreement, the Seller hereby agrees to sell, convey, transfer and deliver
to the Company at the Closing (as defined below), and the Company hereby agrees to purchase at the Closing, all of the Shares,
free and clear of any and all Liens (as defined below), for an aggregate purchase price equal to forty-five million dollars ($45,000,000)
(the “Purchase Price”).

 

     

     

    

  

(b)          Closing.
The closing of the purchase and sale of the Shares (the “Closing”) shall take place at the offices of
Cooley, LLP, 1114 Avenue of the Americas, New York, New York, on the Effective Date, unless another time, date, or place is agreed
to in writing by the Company and the Seller. By agreement of the Company and the Seller, the Closing shall take place, by delivery
of the documents to be delivered at the Closing by electronic mail or other electronic transmission. All deliveries by one party
to any other party or parties at the Closing shall be deemed to have occurred simultaneously and none shall be effective unless
and until all have occurred, unless the Company and the Seller agree otherwise. The date on which the Closing actually occurs is
referred to in this Agreement as the “Closing Date”.

 

(c)          Payment
of the Purchase Price. At the Closing, the Company shall pay the Purchase Price for all of the Shares by wire transfer
of readily available funds to the account previously designated in writing by the Seller to the Company.

 

(d)          Seller
Deliveries. Prior to the Closing, the Seller shall deliver to the Company the following (which will be held in escrow by
the Company, pending the Closing):

 

(i)          the
original stock certificates, registered in the name of the Seller, or an Affidavit of Loss and Indemnity Agreement; and

 

(ii)         duly
executed Stock Assignments Separate From Certificates, in respect of the Shares, fully endorsed for transfer to the Company).

 

(e)          Transfer
Taxes. The Seller shall be responsible for the payment of all transfer taxes, if any, payable in connection with such sale,
conveyance, transfer and delivery of the Shares.

 

(f)          Company
Deliveries. At the Closing, the Company will deliver to the Seller, true and correct original replacement stock certificates
representing the Current Shares (other than the Shares being sold at the Closing) and shall update its stock ledger to reflect
the sale of the Shares at the Closing.

 

2.            Representations
and Warranties of the Seller. The Seller represents and warrants to the Company as of the Closing that:

 

(a)          Title.
Except as may be provided for in this Agreement and any other agreements to which the Company and the Seller are a party: (a) the
Seller is the beneficial and record owner of, the Shares, free and clear of any lien, liabilities, obligations, pledges, contractual
right, suit, proceeding, call, voting trust, proxy, restriction, security interest or other encumbrance of any kind or nature whatsoever
(collectively, and subject to the foregoing permitted exceptions, a “Lien”); (b) there are no agreements
on the part of the Seller for the purchase, sale or other disposition of any of such Shares or any interest therein; and (c) upon
the transfer of the Shares to the Company in accordance with this Agreement, good and marketable title in and to the Shares will
have been transferred and sold to the Company free and clear of any Lien.

 

(b)          Organization.
The Seller is a corporation duly organized, validly existing and in good standing under the laws of the State of Delaware and has
all corporate power and authority and all material licenses, permits and authorizations necessary to own and operate its properties,
to carry on its business as now conducted and presently proposed to be conducted and to execute and deliver this Agreement and
to fulfill and perform the Seller’s obligations hereunder.

 

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(c)          Authority.
The Seller has full power and authority and legal right to own the Shares and transfer and convey the Shares to the Company and
has the full power and authority and legal right to execute and deliver, engage in the transactions contemplated by, and perform
and observe the terms and conditions of, this Agreement.

 

(d)          Enforceability.
This Agreement (assuming the due authorization, execution and delivery hereof by the Company) constitutes the legal, valid and
binding agreement of the Seller, enforceable in accordance with its terms, except as enforceability may be limited by bankruptcy
laws, other similar laws affecting creditors’ rights and general principles of equity affecting the availability of specific
performance and other equitable remedies.

 

(e)          Consents.
No consent, approval, authorization or order of, registration or filing with, or notice to, any governmental authority or court
(a “Governmental Authority”) is required under applicable law, rule or regulation, to be made by the
Seller for the execution, delivery and performance of or compliance by the Seller with this Agreement or the consummation by the
Seller of any other transaction contemplated hereby (except in each case for any public disclosures required to be made under applicable
law or listing agreement by an affiliate of Seller describing or otherwise referencing the terms of the transactions contemplated
by this Agreement).

 

(f)          Brokers.
No broker or finder has acted directly or indirectly for the Seller in connection with this Agreement or the transaction contemplated
hereby, and no broker or finder is entitled to any brokerage or finder’s fee or other commission in respect thereof based
in any way on agreements, arrangements or understandings made by or on behalf of the Seller.

 

(g)          No
Conflicts. The execution and delivery of this Agreement by the Seller, the consummation of the transactions contemplated
hereby, and the compliance with the terms of this Agreement will not conflict with, result in the breach of or constitute a material
default under, or require any consent or approval under, any agreement, note, indenture, mortgage, deed of trust or other agreement,
lease or instrument to which the Seller is a party or by which the Seller may be bound.

 

(h)          Absence
of Litigation. There is no litigation, action, suit, hearing, arbitration, mediation, investigation or other proceeding
by or before any Governmental Authority or otherwise involving, any pending or, to the knowledge of the Seller, threatened against
the Seller or its affiliates with respect to the sale of the Shares to the Company, the consummation of the transactions contemplated
hereby or the execution, delivery or performance of this Agreement. The Seller is not subject to any outstanding decree, decision,
injunction, judgment, order, ruling, or verdict entered, issued, made, or rendered by any Governmental Authority with respect to
the sale of the Shares to the Company, the consummation of the transactions contemplated hereby or the execution, delivery or performance
of this Agreement.

 

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(i)          Disclosure
of Information. The Seller has received all the information it considers necessary or appropriate for deciding whether
to sell the Shares to the Company pursuant to this Agreement. The Seller acknowledges (i) that except for the representations of
the Company set forth in Section 3, no person has made any representation or warranty, express or implied, except as set forth
herein, regarding any aspect of the sale and purchase of the Shares, the operation or financial condition of the Company or the
value of the Shares, (ii) that the Seller is not relying upon the Company or any of the Company’s related parties in making
its decision to sell the Shares to the Company pursuant to this Agreement, and (iii) that the Company is relying upon the truth
of the representations and warranties in this Section 2 in connection with the purchase of the Shares hereunder. The Seller further
acknowledges that the Company has and may issue securities at a price per share and/or be based on a valuation of the Company higher
than the price per share or valuation implied by the Purchase Price and that the Purchase Price reflects the Seller’s desire
to ensure its ability to sell the Shares, subject to the terms and conditions set forth herein.

 

(j)          No
Continuing Rights. The Seller hereby acknowledges that it has no further rights with respect to the Shares with respect
to any future sale, acquisition, merger, liquidation, dissolution, initial public offering or other corporate event regarding the
Company or its assets (any of the foregoing, a “Corporate Event”). The Seller further expressly acknowledges
that any such Corporate Event may result in the payment by the Company or a third party of assets, funds or other proceeds to the
Company’s securityholders or an increase in the value of the Company’s securities such that the value attributed to
the Company’s securities in such Corporate Event (either in an aggregate amount or on a per share basis) may be greater than
the consideration for the Shares received by the Seller pursuant to this Agreement.

 

(k)          Tax
Consequences. The Seller has had an opportunity to review the federal, state and local tax consequences of the sale, assignment
and transfer of the Shares to the Company and the transactions contemplated by this Agreement with its own tax advisors. The Seller
is relying solely on such advisors and not on any statements or representations of the Company or any of its respective related
parties. The Seller understands that the Seller (and not the Company) shall be responsible for its own tax liability that may arise
as a result of the transactions contemplated by this Agreement.

 

(l)          No
Other Representations. The Seller acknowledges that except for the representations of the Company set forth in Section
3, the Company make no representations or warranties not specifically referred to in this Agreement with respect to the transactions
contemplated by or referenced in this Agreement. Except for the representations and warranties expressly set forth in Section 3,
the Seller disclaims, on behalf of itself and its affiliates, (i) any other representations or warranties, whether made by any
of the Company, its directors, officers, employees, affiliates, advisors, agents or representatives or any other person and (ii)
all liability and responsibility of the Company, its directors, officers, employees, affiliates, advisors, agents or representatives
or any other person for any other representation, warranty, opinion, projection, forecast, advice, statement or information made,
communicated or furnished (orally or in writing) to the Seller or its affiliates at or prior to the Effective Date. Neither the
Company nor any of its affiliates, nor any of their respective directors, officers, employees, affiliates, advisors, agents or
representatives or any other person, will have or be subject to any liability or indemnification obligation to the Seller or any
other person resulting from the delivery, dissemination or any other distribution to the Seller or any other person, or the use
by the Seller or any other person, of any such information provided or made available to such parties, including any information,
documents, estimates, projections, forecasts or other forward-looking information, business plans, advice or other material provided
or made available to the Seller, its affiliates or any other person in anticipation or contemplation of any transaction contemplated
by this Agreement. Nothing, however in this Section 3(l) shall act as a disclaimer on, or otherwise limit the rights of any Seller
Releasor (as defined below) with respect to, any Excluded Matters (as defined below).

 

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3.           Representations
and Warranties of the Company. The Company represents and warrants to the Seller as of the Closing that:

 

(a)          Organization.
The Company is a corporation duly organized, validly existing and in good standing under the laws of the State of Delaware and
has all corporate power and authority and all material licenses, permits and authorizations necessary to own and operate its properties,
to carry on its business as now conducted and presently proposed to be conducted and to execute and deliver this Agreement and
to fulfill and perform the Company’s obligations hereunder.

 

(b)          Authority.
The Company has full power and authority and legal right to purchase the Shares and has the full power and authority and legal
right to execute and deliver, engage in the transactions contemplated by, and perform and observe the terms and conditions of,
this Agreement.

 

(c)          Enforceability.
This Agreement (assuming the due authorization, execution and delivery hereof by the Seller) constitutes the legal, valid and binding
agreement of the Company, enforceable in accordance with its terms, except as enforceability may be limited by bankruptcy laws,
other similar laws affecting creditors’ rights and general principles of equity affecting the availability of specific performance
and other equitable remedies.

 

(d)          Consents.
No consent, approval, authorization or order of, registration or filing with, or notice to, any Governmental Authority is required
under applicable law, rule or regulation, for the execution, delivery and performance of or compliance by the Company with this
Agreement or the consummation by the Company of any other transaction contemplated hereby.

 

(e)          Brokers.
No broker or finder has acted directly or indirectly for the Company in connection with this Agreement or the transactions contemplated
hereby, and no broker or finder is entitled to any brokerage or finder’s fee or other commission in respect thereof based
in any way on agreements, arrangements or understandings made by or on behalf of the Company (except in each case as disclosed
in writing to Seller and for which the Company, and not Seller, is responsible for payment of).

 

(f)          No
Conflicts. The execution and delivery of this Agreement by the Company, the consummation of the transactions contemplated
hereby, and the compliance with the terms of this Agreement will not conflict with, result in the breach of or constitute a material
default under, or require any consent or approval under, any agreement, note, indenture, mortgage, deed of trust or other agreement,
lease or instrument to which the Company is a party or by which the Company may be bound.

 

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(g)          Absence
of Litigation. There is no litigation, action, suit, hearing, arbitration, mediation, investigation or other proceeding
by or before any Governmental Authority or otherwise involving, any pending or, to the knowledge of the Company, threatened against
the Company or its affiliates with respect to the purchase of the Shares by the Company, the consummation of the transactions contemplated
hereby or the execution, delivery or performance of this Agreement. The Company is not subject to any outstanding decree, decision,
injunction, judgment, order, ruling, or verdict entered, issued, made, or rendered by any Governmental Authority with respect to
the purchase of the Shares by the Company, the consummation of the transactions contemplated hereby or the execution, delivery
or performance of this Agreement.

 

(h)          Transaction
Disclosure. Except as previously disclosed to the Seller in writing, as of the Effective Date, neither the Company nor
any of its affiliates have engaged in the past three-months in any discussion with any representative of any entity or individual
regarding (and there are no binding agreements or understandings with respect to the key economic terms of): (i) a sale, exclusive
license or other disposition of all or substantially all of the Company's assets, or (ii) any merger, consolidation or other business
combination transaction of the Company with or into another entity, where the purchase price in such discussions implied a value
of the Company either equal to or in excess of the value of the Company implied by the Purchase Price being paid to the Seller.
Except as previously disclosed to the Seller in writing, as of the Effective Date, neither the Company nor any of its affiliates
nor any representatives acting on behalf of the Company or any of its affiliates (1) have made or entered into any binding and
legally enforceable agreement with any entity or individual regarding (and there are no binding agreements or to the Company’s
knowledge, any other outstanding non-binding agreements or definitive understandings with respect to the key economic terms of)
(A) any purchase by the Company of any of its securities, or to the knowledge of the Company any sale of securities of the Company
by any current equity holder of the Company, in each case, for a purchase price per share higher than that being paid to the Seller
pursuant to this Agreement or, (B) to the knowledge of the Company, any other transaction that, if completed, would have a material
impact on the valuation of the Company; or (2) is obligated to, has entered into any agreement or contract to, or otherwise effected
the purchase of, any securities of the Company; in each case, for a purchase price per share higher than that being paid to the
Seller pursuant to this Agreement. As of the Effective Date, neither the Company nor any of its affiliates have entered into any
“side letters,” agreements or contracts with any direct or indirect holder (each an “Investor”
and collectively, the “Investors”) of equity securities of the Company granting any Investor any rights
in its capacity as an equity holder or investor in the Company in connection with (x) any purchase or Transfer of any securities
of the Company held by such Investor or its affiliates or (y) the equity financing effected by the Company substantially contemporaneously
with the Effective Date as disclosed in writing to Seller prior to the Effective Date, that are more favorable, in any material
respect, than the rights granted to Seller pursuant to this Agreement or as disclosed in writing to Seller prior to the Effective
Date, or that provide any flexibility from, or otherwise limit or waive any rights of the Company with respect to, or fail to impose,
transfer restrictions or other obligations or restrictions (or waivers with respect to, or exemptions from such obligations restrictions),
such that such transfer restrictions or other obligations with respect to the transfer of equity securities of the Company or other
confidentiality obligations are more favorable, in any material respect, to such Investor or its affiliates than the transfer restrictions
or other obligations with respect to the transfer of equity securities of the Company or other confidentiality obligations with
respect to the Seller (each, a “Side Agreement”), except in each case as disclosed in writing to Seller
prior to the Effective Date (provided that any agreements, and to the knowledge of the Company any other definitive understandings,
to designate or not designate a party as a “Restricted Transferor” under the Amended and Restated Co-Sale Agreement
of the Company, dated as of June 29, 2018 or enter into modified transfer restrictions in connection with such designation shall
be deemed to be a Side Agreement hereunder). The Company has previously provided true and correct copies of all Side Agreements
to Seller.

 

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4.           Option
to Purchase Shares.

 

(a)          Transfer
of Option Shares. The Seller agrees that, without the Company’s prior written consent (not to be unreasonably withheld),
prior to the expiration or termination of the Option Period (as defined below), the Seller will not (i) sell, transfer, assign,
offer, pledge, encumber, contract to sell, grant any option or contract to purchase, purchase any option or contract to sell, or
otherwise dispose of, directly or indirectly (“Transfer”), any of the Option Shares (as defined below);
(ii) enter into any swap or other arrangement that transfers to another, in whole or in part, any of the economic consequences
of ownership of any of the Option Shares; (iii) grant any proxies or powers of attorney in or with respect to the Option Shares,
deposit any of the Option Shares into a trust or arrangement with respect to any Option Shares or take any other action, that would
in any way restrict, limit or interfere with the performance of its obligations hereunder or (iv) enter into any agreement with
respect to any of the foregoing actions; provided that in each case the foregoing shall not apply to any transactions related solely
to the beneficial ownership of the Seller or prevent the Transfer of any Option Shares as permitted pursuant to any written agreement
that the Company and the Seller may subsequently enter into with respect to the transfer of any of the Current Shares (including
the Option Shares) if, as a condition to any Transfer of the Option Shares, the applicable transferee acknowledges that such Option
Shares are subject to the Option described herein during the Option Period in accordance with the terms and conditions set forth
herein.

 

(b)          Option.
From the Closing Date until the date that is one hundred and eighty (180) days following the Effective Date (as such period may
be extended only by the mutual written agreement of the Seller and the Company, the “Option Period”),
subject to the terms and conditions hereof, the Company shall have the option (the “Option”) to purchase
the Option Shares from the Seller. The aggregate purchase price for the Option Shares shall be twelve million five hundred thousand
dollars ($12,500,000) (the “Option Purchase Price”); provided, that, and if the Purchase Price is not
paid when due and payable pursuant to this Agreement, the Option shall be voidable at the sole discretion of the Seller at any
time prior to receipt of the Purchase Price by the Seller. The Option may only be exercised for all, but not less than all, of
the Option Shares, unless otherwise mutually agreed to in writing between the Company and the Seller.

 

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(c)          Option
Exercise. If the Company delivers written notice to the Seller of its exercise of the Option on or prior to expiration
of the Option Period, subject to the satisfaction (or waiver by the applicable party) of the closing conditions set forth in Section
5(c), the Company and the Seller shall consummate the purchase and sale of the Option Shares within ten business days’ following
the date of such notice.

 

(d)          Option
Closing. The closing of the purchase and sale of the Option Shares shall be subject to the following terms and conditions:

 

(i)          receipt
of all material governmental and other consents and approvals, if any, necessary to permit the consummation of the purchase and
sale of the Option Shares (provided that as a condition to the Company’s ability to exercise the Option it must have first
received all necessary Company board of directors, stockholder and third party contract consents and approvals (other than governmental
approvals) necessary to permit the purchase and sale of the Option Shares);

 

(ii)         the
Seller shall have delivered the original stock certificate(s), registered in the name of the Seller, or an Affidavit of Loss and
Indemnity Agreement, and (ii) a Stock Assignments Separate From Certificates, in the forms attached hereto as EXHIBIT A
(but instead with respect of the Option Shares rather than the Shares), in respect of the Option Shares, fully endorsed for transfer
to the Company;

 

(iii)        the
Company shall have delivered the Option Purchase Price, by wire transfer of immediately available funds to the account previously
designated by the Seller to the Company;

 

(iv)        the
Company shall have delivered to the Seller, true and correct original replacement stock certificates representing the remaining
Current Shares (other than the Option Shares being sold and the Shares previously sold) and shall update its stock ledger to reflect
the sale of the Option Shares; and

 

(v)         the
representations and warranties of the Company and the Seller set forth in Section 2 and Section 3 hereof, respectively, as of the
date of the closing of the purchase and sale of the Option Shares shall be true and correct in all material respects as if made
as of such date (but modified to instead relate to the Option Shares rather than the Shares and the Option transactions, rather
than the general transactions contemplated by this Agreement, and with respect to any representations which refer to a specific
date, as of such specific date).

 

(e)          If
the Company does not deliver notice of its intent to exercise the Option prior to the expiration of the Option Period or if the
closing of the Option pursuant to such exercise has not been consummated as of prior to the expiration of the Option Period, the
Option shall expire and terminate with no further action by the parties hereto, and the Company shall have no rights with respect
to the Option under this Section 5.

 

5.           Survival
of Representations and Warranties. All representations and warranties made by the Seller or the Company under this Agreement
in connection with the transactions contemplated herein or in any certificate or other instrument delivered pursuant hereto shall
survive the Closing and any investigation made at any time with respect thereto.

 

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6.           Release.

 

(a)          Seller
Release. In consideration of and as a condition to the Seller’s right to receive the consideration which is due to
the Seller in accordance with this Agreement, and for other good and valuable consideration, the sufficiency of which the Seller
hereby agrees and acknowledges, effective for all purposes only as of the later to occur of (i) the Closing Date, and (ii) Seller’s
receipt of the Purchase Price, the Seller, on behalf of the Seller and each of the Seller’s directors (in their capacity
as such), officers (in their capacity as such), controlled affiliates, subsidiaries, executors, administrators, estate, successors,
heirs, and assigns (each, a “Seller Releasor”) hereby fully, irrevocably, voluntarily and unconditionally
releases, waives and discharges the Company, its subsidiaries and affiliates, and each of their respective directors, officers,
stockholders, partners, managers, advisors, representatives, and agents (the “Company Releasees”) from
any and all charges, complaints, claims, liabilities, obligations, promises, agreements, controversies, damages or causes of action,
proceedings, suits, rights, demands, costs, losses, debts and expenses (including attorneys’ fees and costs incurred that
are in each case reasonable and out-of-pocket) of any kind or nature whatsoever, known or unknown, suspected or unsuspected (“Claims”),
that any Seller Releasor may possess against any of the Company Releasees arising from any omissions, acts, facts, or damages that
have occurred up until and including the Closing Date, in each case, related to Seller Releasor’s ownership, acquisition
or interest in any capital stock or any other securities of the Company or any of the Company’s controlled Affiliates, or
options, warrants or other rights to acquire the same, in each case, whether absolute or contingent, liquidated or unliquidated,
and whether arising under any agreement or understanding or otherwise (collectively, “Seller Released Claims”);
provided, however, that the foregoing release shall not cover Claims arising from (the following (x), (y) and (z) collectively,
the “Excluded Matters”) rights of any Seller Releasor pursuant to (x) this Agreement, (y) any written
indemnification agreement with any Seller Releasor who is or was a member of the board of directors of the Company and/or any of
its subsidiaries, solely with respect to Claims arising under such indemnification agreement with respect to such directorship,
or (z) any obligations under the Company’s certificate of incorporation, bylaws or Directors’ & Officers’
insurance policies with respect to the indemnification of any Seller Releasor.

 

(b)          Company
Release. In consideration of and as a condition to the Company’s right to purchase the Shares at the Closing in accordance
with this Agreement, and for other good and valuable consideration, the sufficiency of which the Company hereby agrees and acknowledges,
effective for all purposes as of the Closing Date, the Company, on behalf of the Company and each of the Company’s directors
(in their capacity as such), officers (in their capacity as such), controlled affiliates, subsidiaries, executors, administrators,
estate, successors, heirs, and assigns (each, a “Company Releasor” and together with the Seller Releasors,
the “Releasors”) hereby fully, irrevocably, voluntarily and unconditionally releases, waives and discharges
the Seller, its subsidiaries and affiliates, and each of their respective directors, officers, stockholders, partners, managers,
advisors, representatives, and agents (the “Seller Releasees” and together with the Company Releasees,
the “Releasees”) from any and all Claims that any Company Releasor may possess against any of the Seller Releasees
arising from any omissions, acts, facts, or damages that have occurred up until and including the Closing Date, in each case, related
to Seller Releasor’s ownership, acquisition or interest in any capital stock or any other securities of the Company or any
of the Company’s controlled Affiliates, or options, warrants or other rights to acquire the same, in each case, whether absolute
or contingent, liquidated or unliquidated, and whether arising under any agreement or understanding or otherwise (collectively,
“Company Released Claims” and together with the Seller Released Claims, the “Released Claims”);
provided, however, that the foregoing release shall not cover Claims arising from rights of any Company Releasor pursuant
to this Agreement.

 

    	 	9	 

     

    

  

(c)          General
Release. Each party hereto acknowledges that this is a general release and waiver and waives any rights it may have under
any applicable law that purports to limit the effect of a general release and waiver (such as a law that seeks to limit the effect
thereof only to claims that are known at the time the release and waiver is granted). Each party further acknowledges that it may
discover, after the execution of this Agreement or after the Closing, that the facts and circumstances upon which it based its
decision to enter into this general release and waiver are other than or different from what it now believes to be true. This general
release and waiver shall, however, remain binding and effective and shall not be subject to termination, rescission or modification
notwithstanding the discovery of such new or different facts or circumstances.

 

7.           Public
Announcements. Except as required by applicable law or any listing agreement with any national securities exchange, neither
the Company nor the Seller will disclose any of the terms and conditions of this Agreement, the fact that this Agreement exists
or any information furnished to the Seller in connection with this Agreement that the Company identifies as being confidential
or proprietary (so long as such information is not in the public domain) in connection with this Agreement (which Confidential
Information will be subject to the terms of Section 3.4 of the Amended and Rights Agreement of the Company, dated as of June 29,
2018) to any party other than the legal, tax and accounting advisors of such party; provided that (i) the Seller may disclose
this Agreement to Safeguard Scientifics, Inc. and its directors, officers and advisors and (ii) the Company may disclose this Agreement
to its equity holders or to parties in connection with any future financing or strategic transaction involving the Company; provided
that the Company and such persons agree to keep this Agreement confidential except as required by applicable law or any listing
agreement with any national securities exchange , in which case the party required to make the release or announcement shall use
reasonable best efforts to allow the other party hereto reasonable time to comment on such release or announcement in advance of
such issuance (it being understood that the final form and content of any such release or announcement, as well as the timing of
any such release or announcement, shall be at the final discretion of the disclosing party). Each of the Company and the Seller
agree to consult with each other before issuing any press release or making any public statement with respect to this Agreement
or the transactions contemplated hereby.

 

8.           Legal
Counsel. Each party to this agreement hereby acknowledges that this Agreement was prepared by Cooley LLP (“Cooley”),
outside counsel to the Company, solely on behalf of the Company. The Seller hereby further acknowledges (a) that the Seller has
had the opportunity to be, or has been, represented by independent counsel in connection with the negotiation, execution and delivery
of this Agreement and (b) that Cooley has represented solely the Company with respect to such negotiation, execution and delivery.

 

    	 	10	 

     

    

 

9.          Waiver.
Any failure of either of the parties hereto to comply with any of its obligations or agreements or to fulfill any conditions herein
contained may be waived only by a written waiver from the other party. Except as otherwise expressly provided herein, all rights
and remedies of any party hereto are cumulative of each other and of every other right or remedy such party may otherwise have
at law or in equity, and the exercise of one or more rights or remedies shall not prejudice or impair the concurrent or subsequent
exercise of other rights or remedies.

 

10.         Entire
Agreement. The making, execution and delivery of this Agreement by the parties has been induced by no representations,
statements, warranties or agreements other than those herein expressed. This Agreement embodies the entire understanding of the
parties and there are no other agreements or understandings, written or oral, in effect between parties relating to the subject
matter hereof, unless expressly referred to by reference herein. This Agreement may be amended or modified only by an instrument
executed by the parties or their duly authorized agents. This Agreement supersedes and terminates all prior arrangements and agreements
between the parties.

 

11.         Further
Assurances. The parties hereto agree (a) to furnish upon request to each other such further information, (b) to execute
and deliver to each other such other documents, and (c) to do such other acts and things, all as the other party to this Agreement
may reasonably request, for the purpose of carrying out the intent of this Agreement and registering the transfer of the Shares
in the share register of the Company upon and subject to the consummation of the Closing, including, without limitation, delivering
the certificates representing the Shares, duly endorsed in blank.

 

12.         Fees
and Expenses. All fees and expenses incurred in connection with this Agreement, and the transactions contemplated hereby,
including the fees and expenses of counsel, financial advisors, and accountants, shall be paid by the party hereto incurring such
fees or expenses.

 

13.         Counterparts.
This Agreement may be executed simultaneously in two or more counterparts, each of which shall be deemed an original but all of
which together shall constitute one and the same instrument. Signatures to this Agreement transmitted by facsimile transmission,
by electronic mail in “portable document format” (“.pdf”) form, or by any other electronic means intended
to preserve the original graphic and pictorial appearance of a document will have the same effect as physical delivery of the paper
document bearing the original signature.

 

14.         Construction.
Each party hereto participated in the negotiation and drafting of this Agreement, assisted by such legal and tax counsel as it
desired, and contributed to its revisions. This Agreement has been negotiated by all parties hereto and shall be deemed prepared
by all such parties and no presumption or burden of proof shall arise favoring or disfavoring any party by virtue of the authorship
of any of the provisions of this Agreement. All pronouns and any variation thereof will be construed to refer to such gender and
number as the identity of the subject may require. The terms “include” and “including” indicate examples
of a predicate word or clause and not a limitation on that word or clause. For purposes of this Agreement, “Business
Day” means a day that is not a Saturday, Sunday or legal holiday on which banks are authorized or required to be
closed in New York, New York.

 

    	 	11	 

     

    

  

15.         Successors
and Assigns. Neither party hereto may assign this Agreement without the prior written consent of the other party. No assignment
by any party shall relieve such party of any of its obligations hereunder. Subject to the preceding two sentences, this Agreement
shall be binding upon, inure to the benefit of, and be enforceable by, the parties hereto and their respective successors and permitted
assigns. Any impermissible attempted assignment of this Agreement without such prior written consent shall be void.

 

16.         Notices.
All notices, demands and other communications to be given or delivered under or by reason of the provisions of this Agreement will
be in writing and will be deemed to have been given (a) when personally delivered, (b) when transmitted via electronic mail to
the email address set out below, (c) the second Business Day following the day (except if not a Business Day then the next Business
Day) on which the same has been delivered prepaid to an internationally recognized overnight air courier service or (d) the fourth
Business Day following the day on which the same is sent by certified or registered mail, postage prepaid; provided that email
shall be the presumptive means of transmission of notices, demands or communications pursuant to this Agreement unless not reasonably
practicable for a given notice, demand or other communication. Notices, demands and communications, in each case to the respective
parties, will be sent to the applicable address set forth below or to such other address or to the attention of such other person
as the recipient party shall have specified by prior written notice to the sending party in accordance with the terms of this Agreement.

 

If to the Company:

 

MediaMath Holdings, Inc.

4 World Trade Center

New York, New York 10006

Attention: Peter Piazza, General Counsel

Email: ppiazza@mediamath.com

 

with a copy (which will not constitute notice) to:

 

Cooley LLP

1114 Avenue of the Americas

New York, New York 10036

Attention: Ryan Naftulin and R. Ronald Hopkinson

Email: rnaftulin@cooley.com; rhopkinson@cooley.com

 

If to the Seller:

 

Safeguard Delaware, Inc.

1105 N. Market Street, Suite 1300

Wilmington, DE 19801

Attention: Brian Sisko

Email: bsisko@safeguard.com

 

With a copy (which shall not constitute notice) to:

 

    	 	12	 

     

    

  

Safeguard Scientifics, Inc.

170 North Radnor-Chester Road, Suite 200

Radnor, PA 19087

Attention: General Counsel

Email: mbarnard@safeguard.com

 

17.         Governing
Law. The validity, construction, operation and effect of any and all of the terms and provisions of this Agreement shall
be determined and enforced in accordance with the internal laws of the State of Delaware without giving effect to conflicts of
laws principles that would result in the application of the law of any other state. Each of the parties to this Agreement (a) consents
to submit to the personal jurisdiction of the Court of Chancery of the State of Delaware in any action or proceeding arising out
of or relating to this Agreement or any of the transactions contemplated by this Agreement, (b) agrees that all claims in respect
of such action or proceeding may be heard and determined only in such court, (c) agrees that such party shall not attempt to deny
or defeat such personal jurisdiction by motion or other request for leave from such court and (d) agrees not to bring any action
or proceeding arising out of or relating to this Agreement or any of the transactions contemplated by this Agreement in any other
court. Each of the parties hereto waives any defense of inconvenient forum to the maintenance of any action or proceeding so brought
and waives any bond, surety or other security that might be required of any other party with respect thereto. To the fullest extent
permitted by law, any party hereto may make service on another party by sending or delivering a copy of the process to the party
to be served in a manner permitted under the laws of the State of Delaware. EACH PARTY, TO THE EXTENT PERMITTED BY LAW, KNOWINGLY,
VOLUNTARILY AND INTENTIONALLY WAIVES ITS RIGHT TO A TRIAL BY JURY IN ANY ACTION OR OTHER LEGAL PROCEEDING ARISING OUT OF OR RELATING
TO THIS AGREEMENT. THIS WAIVER APPLIES TO ANY ACTION OR LEGAL PROCEEDING, WHETHER ARISING IN CONTRACT, TORT OR OTHERWISE.

 

18.         Specific
Performance. The parties hereto agree that irreparable damage would occur in the event that any covenant, obligation or
agreement set forth in this Agreement were not performed in accordance with its specific terms or were otherwise breached. Each
party hereto hereby agrees that, in the event of any breach or threatened breach by him or it of any covenant, obligation or agreement
contained in this Agreement, such failure to perform or breach will cause the other parties to sustain damages for which it or
he would not have an adequate remedy at law for money damages, and thus such party shall be entitled (in addition to any other
remedy that may be available to it, including monetary damages) to, and the other parties agree not to oppose, (a) a decree or
order of specific performance to enforce the observance and performance of such covenant, obligation or agreement and (b) an injunction
restraining such breach or threatened breach. Each party further agrees that no party hereto shall be required to obtain, furnish
or post any bond or similar instrument in connection with or as a condition to obtaining any remedy referred to in this Section
18, and each party irrevocably waives any right such party may have to require the obtaining, furnishing or posting of any such
bond or similar instrument.

 

[SIGNATURE PAGE FOLLOWS]

  

    	 	13	 

     

    

 

IN WITNESS WHEREOF,
the parties hereto have duly executed this Agreement on the date first above written.

 

	 	SELLER:
	 	 
	 	SAFEGUARD DELAWARE, INC.
	 	 	 
	 	By:	/s/ Brian J. Sisko
	 	 	Name:	Brian J. Sisko  
	 	 	Title:  	President
	 	 	 	 
	 	COMPANY:
	 	 
	 	MEDIAMATH HOLDINGS, INC.
	 	 	 
	 	By:	/s/ Joseph Zawadazki
	 	 	Name:	Joseph Zawadazki  
	 	 	Title:  	Chief Executive Officer

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