Document:

ex10_1.htm

    
      

    

    Exhibit
10.1

     

    SECOND
AMENDMENT TO THE CONTENT LICENSE, MARKETING AND SALES AGREEMENT

     

    This
Second Amendment (this “Second Amendment”) effective as of April 20, 2009
(“Second Amendment Effective Date”), by and between Playboy.com, Inc. (“Client”)
and eFashion Solutions, LLC (“EFS”), hereby amends that certain Content License,
Marketing and Sales Agreement entered into by the parties and effective as of
January 15, 2008, as amended by that certain First Amendment, dated as of March
1, 2008 (the “First Amendment;” collectively, the “Agreement”).  All
capitalized terms not otherwise defined herein shall have the meanings ascribed
to them in the Agreement.  This Second Amendment is hereby
incorporated into the Agreement by reference.

     

    WHEREAS,
pursuant to Section 14.5 of the Agreement, the parties wish to amend the
Agreement as set forth herein.

     

    NOW,
THEREFORE, in consideration of the mutual promises and covenants herein and for
other good and valuable consideration, the sufficiency and receipt of which are
hereby acknowledged, Client and EFS agree as follows:

     

    
      	
              1.

            	
              International
      Sales.

            

    

    

    1.1.           Pursuant
to Section 2.5 of the Agreement, subject to certain conditions, for a period of
one (1) year after launch of the Websites (the “US Shipping Period”), EFS was
permitted to fulfill orders placed by customers in the UK and Australia with
Merchandise manufactured, stored in and shipped from the United States without
being required to sell the products of international
Licensees.  Client hereby agrees to extend the US Shipping Period
until December 31, 2009.  In addition, EFS may fulfill orders, as
provided in Section 2.5 of the Agreement, placed by customers in those countries
set forth in Exhibit 1, attached hereto and hereby incorporated by reference
(collectively, the “US Shipping Territory”), subject to such restrictions as set
forth in Exhibit 1.  EFS shall be solely responsible for compliance
with all applicable local Laws with respect to any Merchandise sold in and/or
shipped to any US Shipping Territory country, as well as local Laws applicable
to the sale and shipment of such Merchandise.

    

    1.2.           EFS
shall pay Client pursuant to Section 6.1 of the Agreement for all Net
Merchandise Sales generated from orders originating from within the US Shipping
Territory, and no incremental (i.e., additional) Minimum Royalty shall be due
through December 31, 2009.

    

    1.3.           Not
later than October 31, 2009, EFS shall present Client with a written proposal
outlining deal terms for the continuation of the US Shipping Period, which terms
shall include a proposal for an incremental (i.e., additional) Minimum Royalty
in connection with the grant of rights for such sales.

    

    1.4.           In
the event that at the end of the US Shipping Period, (i) the parties have failed
to agree to terms for an extended US Shipping Period; or (ii) in Client’s
reasonable determination, EFS has not received a material number of orders from
the US Shipping Territory, or from any country included therein, upon written
notice to EFS Client may either:

     

    (a)           Terminate
the US Shipping Period; or

    

    (b)           Remove
the non-performing countries from the US Shipping Territory.

    
      
        
        

      

      
        Page 1 of
3

        
          

        

      

      
         

      

    

    
      	
              2.

            	
              Miscellaneous.

            

    

    

    2.1.           No
Replacement.  Except as expressly set forth herein, no
provision of this Second Amendment shall be interpreted to replace or delete any
provision of the Agreement.  All provisions of the Agreement which are
not expressly replaced or deleted by this Second Amendment shall remain in full
force and effect and shall, where appropriate, apply to the terms of this Second
Amendment.  In the event of any conflict between the Agreement and
this Second Amendment, the terms of this Second Amendment shall
control.

     

    2.2.           Counterparts.  This
Second Amendment may be executed in any number of counterparts.  Any
counterpart may be executed by facsimile, unless notarization is required under
applicable law.  All counterparts shall collectively constitute one
and the same agreement.

     

    2.3.           Entire
Agreement.  The terms and conditions contained in this Second
Amendment and the Agreement (including the exhibits and/or schedules attached
thereto) constitute the entire agreement between the parties relating to the
subject matter and shall supersede all previous communications between the
parties with respect to the subject matter of this Second Amendment or of the
Agreement.

     

    IN
WITNESS WHEREOF, the parties hereto, intending this Second Amendment to be
effective as of the Second Amendment Effective Date, have caused this Second
Amendment to be executed by their respective duly authorized
officers.

     

    
      	
              EFASHION
      SOLUTIONS, LLC

            	 
      	
              PLAYBOY.COM,
      INC.

            
	 
      	 
      	 
      	 
      	 
      
	
              By:

            	 
      	 
      	
              By:

            	 
      
	 
      	 
      	 
      	 
      	 
      
	
              Name:

            	 
      	 
      	
              Name:

            	 
      
	 
      	 
      	 
      	 
      	 
      
	
              Title:

            	 
      	 
      	
              Title:

            	 
      
	 
      	 
      	 
      	 
      	 
      
	
              Date:

            	 
      	 
      	
              Date:

            	 
      

    

    
      
        
        

      

      
        Page 2 of
3

        
          

        

      

      
         

      

    

    EXHIBIT
1

     

    US
SHIPPING TERRITORY & RESTRICTIONS

     

    
      	
              Country

            	
              Restrictions
      (if any)

            
	
              Australia

            	
              No
      EFS Produced Merchandise of men’s or women’s underwear or
      loungewear.

            
	
              Brazil

            	
              No
      fragrances, cosmetics or similar goods.

            
	
              Canada

            	
              No
      restrictions.

            
	
              China

            	
              No
      magazines, DVDs, videos or other content items.

              No
      sex toys/aids or similar goods.

            
	
              Japan

            	
              No
      fragrances, cosmetics or similar goods.

              No
      cell phones or cell phone accessories.

              No
      computer software.

              No
      non-alcoholic beverages.

              No
      razors.

              No
      lights.

            
	
              Mexico

            	
              No
      restrictions.

            
	
              South
      Africa

            	
              No
      fragrances, cosmetics or similar goods.

            
	
              UK

            	
              No
      EFS Produced Merchandise apparel through June 30,
  2009.

            

    

    

     

    Page 3 of
3Unassociated Document

    

    Exhibit
10.2

    

    THIRD
AMENDMENT TO THE CONTENT LICENSE, MARKETING AND SALES AGREEMENT

    

    This Third Amendment (the “Amendment”)
effective as of this [26] day of May,
2009, by and between Playboy.com, Inc., a Delaware corporation, with offices at
680 N. Lake Shore Drive, Chicago, IL 60611 (“Playboy.com”) and eFashion
Solutions, LLC, a New Jersey limited liability company having its principal
place of business at 80 Enterprise Avenue South, Secaucus, NJ 07094 (“EFS”)
hereby amends the Content License, Marketing and Sales Agreement entered into by
the parties on January 15, 2008, as previously amended by the First Amendment
dated October 3, 2008 (collectively the “Agreement”). All capitalized terms not
otherwise defined herein shall have the meanings ascribed to them in the
Agreement. This Amendment is hereby incorporated into the Agreement by
reference.

    

    In consideration of the mutual promises
and covenants contained herein and for good and valuable consideration, the
sufficiency and receipt of which are hereby acknowledged, Playboy.com and EFS
hereby agree as follows:

    

    1.         
   Promotion of
the Sites. Pursuant to Section 4.5 of the Agreement, EFS shall promote
the www.playboyvideo.com
and www.playboyvod.com
websites (the “Sites”) on the Websites. Playboy.com shall provide EFS with all
promotional materials and formats for such promotion including, without
limitation, the form of all banner advertisements (the “Promotional Materials”).
The Promotional Materials may not be altered in any way without Playboy.com’s
prior written approval.

    

    2.        
    Commission and
Payments.

    

    2.1           Subscription
Commissions.  EFS shall be entitled to commissions as follows
(“Subscription Commissions”):

    

    2.1.1           Commission for
www.playboyvideo.com.  EFS
shall be entitled to receive from Playboy.com a fee equal to fifty percent (50%)
of all Subscription (defined below) to www.playboyvideo.com
which Originate (defined below) from the Websites.

    

    2.1.2      
    Commission for
www.playboyvod.com.
EFS shall be entitled to receive from Playboy.com a fee equal to fifty percent
(50%) of the affiliate fees Playboy.com receives from Adult Entertainment
Broadcast Network (“AEBN”) for all Subscriptions to www.playboyvod.com
which Originate from the Websites.

    

    2.1.3           Exclusion of Subscription
Commissions.  Notwithstanding any provision of the Agreement,
the parties agree that the Subscription Commissions and the Subscriptions are
excluded from the definition of Net Merchandise Sales and that no Royalty is due
on same.

    

    2.2           Definition
of Subscriptions.  The term “Subscriptions” shall, with respect to the
sites set forth in Section 2.1 (“Sites”), refer to: (i) fees for time-based
subscriptions; (ii) rental fees; (iii) download fees; and (iv) any other fees
relating to the viewing of the materials currently or hereinafter made available
on such sites.  The term “Originate” shall refer to any Subscription
which is purchased by a person who links directly to any of the Sites from any
of the Websites and purchases a Subscription on the Sites in the same
session.  For the avoidance of doubt, once a person has purchased a
Subscription

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    which
Originated from the Websites, EFS shall be entitled to the recurring revenue
from the Subscription purchased by such person during that session. However, EFS
shall not be entitled to any revenue derived from customers who have re-entered
the Sites, even if the customer previously followed a link from the
Websites.

    

    2.3           Tracking and Reporting of
Subscriptions.  Playboy.com shall be responsible for tracking
all Subscriptions purchased, and shall provide a monthly report to EFS providing
all information relating to all Subscriptions purchased on the Sites including,
but not necessarily limited to, type of Subscription, Subscription Fees paid,
and the amount of Subscription Commissions that are due (“Subscription
Report”).

    

    2.4           Payments. Payment of
the Subscription Commissions shall be made by Playboy.com to EFS on a monthly
basis, within forty-five (45) days of the end of each
month.  Playboy.com shall provide a Subscription Report with each
Subscription Commission payment. All payments shall be made by electronic
transfer of immediately available funds in United States Dollars through a bank
designated by EFS or by check.

    

    2.5           Audit
Right.  EFS shall have the same audit rights as Playboy.com, as
set forth in Section 6.11 of the Agreement.

    

    3.      
      Termination.

    

    This Amendment shall be coterminous
with the Agreement. In addition, either Party may terminate this Agreement at
any time for any reason upon thirty (30) days prior written notice without
terminating the Agreement as a whole.

    

    4.      
      No
replacement.  Except as expressly set forth herein, no
provision of this Amendment shall be interpreted to replace or delete any
provision of the Agreement. All provisions of the Agreement which are not
expressly replaced or deleted by this Amendment shall remain in full force and
effect and shall, where appropriate, apply to the terms of this Amendment. In
the event of a conflict between the Agreement and this Amendment with respect to
the promotion of the Playboy websites, this Amendment shall govern.

    

    5.       
     Counterparts. This Amendment
may be executed in any number of counterparts. Any counterpart may be executed
by facsimile. All counterparts shall collectively constitute one and the same
agreement.

    

    6.       
     Entire Agreement. The terms
and agreements contained in this Amendment and the Agreement (including the
exhibits and/or schedules attached hereto) constitute the entire agreement
between the parties relating to the subject matter hereunder and shall supersede
all previous communications between the parties with respect to the subject
matter hereunder.

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    IN
WITNESS WHEREOF, the parties hereto, intending this Agreement to be effective as
of the Effective Date, have caused this Agreement to be executed by a duly
authorized representative of each.

    

    
      	
              PLAYBOY.COM,
      INC.

            	 
      	
              EFASHION
      SOLUTIONS, LLC

            	 
      
	 
      	 
      	 
      	 
      	 
      	 
      
	 
      	 
      	 
      	 
      	 
      	 
      
	
              By:

            	 
      	 
      	
              By:

            	 
      	 
      
	 
      	 
      	 
      	 
      	 
      	 
      
	
              Name:

            	 
      	 
      	
              Name:

            	 
      	 
      
	 
      	 
      	 
      	 
      	 
      	 
      
	
              Title:

            	 
      	 
      	
              Title:

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