Document:

<PAGE>

[NBC LETTERHEAD]

[NBC LOGO]

June 30, 2000

Hearst-Argyle Television Incorporated
888 Seventh Avenue
New York, New York 10106

     Re:  Agreement for NBC Affiliation

Ladies and Gentlemen:

This letter sets forth the agreement (the "Letter Agreement") between the NBC
Television Network ("NBC") and Hearst-Argyle Television Incorporated
("Hearst-Argyle") regarding the affiliation with NBC of television broadcasting
stations WBAL (Baltimore, Maryland), WLWT (Cincinnati, Ohio), WYFF (Greenville,
South Carolina), WGAL (Lancaster, Pennsylvania), WXII (Winston-Salem, North
Carolina), WPTZ (Plattsburgh, New York), KSBW (Salinas, California), KCRA
(Sacramento, California), WESH (Orlando, Florida), and WDSU (New Orleans,
Louisiana) (collectively, "Stations"):

     1. Affiliation of Stations. Each Station shall be affiliated with NBC on
the terms and subject to the conditions set forth in the term sheet attached as
Exhibit A hereto, which is incorporated herein by reference. The parties intend
to negotiate one or more long-form agreement(s) containing such terms and
conditions (the "Definitive Documentation") within ninety (90) days from the
date of execution of this Letter Agreement; to the extent that the parties fail
to execute the Definitive Documentation, this Letter Agreement shall govern.

     2.   Binding Agreement. This Letter Agreement shall be binding upon NBC and
Hearst-Argyle and each of their respective subsidiaries and affiliates upon
execution hereof by each of NBC and Hearst-Argyle.

     3.   Termination. In the event that this Letter Agreement has not been
executed by Hearst-Argyle by 6:00 P.M. New York City time on June 30, 2000, the
offer set forth in this Letter Agreement shall automatically terminate at such
time.

     4. Miscellaneous. This Letter Agreement and the term sheet (Exhibit A) and
Attachments 1 and 2 attached thereto constitute the entire agreement and
understanding of the parties relating to the affiliation of Stations with NBC
and supersede all prior agreements, negotiations, and understandings between the
parties, both oral and written, relating to the affiliation of Stations with
NBC, other than with respect to the Inventory Management Plan, the NBC Affiliate
Promotion Plan and the most recent amendment to each Station's existing
<PAGE>

Page 2                                                             June 30, 2000

affiliation agreement with respect to network non-duplication protection under
Federal Communications Commission Rules Section 76.92, all of which agreements
shall continue in accordance with their terms. No waiver or modification of any
provision of this Letter Agreement shall be effective unless in writing and
signed by both parties. The terms of this Letter Agreement shall apply to the
parties hereto and any of their successors or assigns; provided, however, that
except as set forth on Exhibit A, this Letter Agreement may not be transferred
or assigned by Hearst-Argyle without the prior written consent of NBC. This
Letter Agreement may be executed in counterparts, each of which when executed
shall be deemed to be an original but all of which taken together shall
constitute the same agreement.

     5. Governing Law and Jurisdiction. This Letter Agreement shall be governed
by and construed under the laws of the State of New York applicable to contracts
fully performed in New York, without regard to New York conflicts law. The
parties hereto irrevocably consent to and submit to the exclusive jurisdiction
of the federal and state courts located in the County of New York. The parties
hereto irrevocably waive any and all rights to trial by jury in any proceeding
arising out of or relating to this Agreement.

     If you are in agreement with the above terms and conditions, please
indicate your acceptance by signing in the space provided below, and return one
original to us. In accordance with Paragraph 3 above, this Letter Agreement
shall be null and void if not signed and returned to us by 5:00 P.M. New York
City time on June 30, 2000.

                                        Very truly yours,

                                        NBC TELEVISION NETWORK

                                        By: /s/ Randel A. Falco
                                            ------------------------------------
                                        Name:  Randel A. Falco
                                        Title: President

ACCEPTED AND AGREED:

HEARST-ARGYLE TELEVISION INCORPORATED

By: /s/ David J. Barrett
    ------------------------------------
Name:  David J. Barrett
Title: President
<PAGE>

                                                                       EXHIBIT A

            NBC AFFILIATION AGREEMENT TERMS: HEARST-ARGYLE TELEVISION

Stations:                   WBAL (Baltimore), WLWT (Cincinnati), WYFF
                           (Greenville), WQAL (Lancaster), WXII (Winston-Salem),
                           WPTZ (Plattsburgh), KSBW (Salinas), KCRA
                           (Sacramento), WESH (Orlando), and WDSU (New Orleans).

Term:                      9 years, 6 months: from 7/1/00 -- 12/31/09.

Programmed Time Periods:   Consistent with current practices, subject to
                           changes from time to time at NBC's discretion.

Program Clearance:         Full, in pattern clearance of all Network
                           programming.

                           Full clearance of special programming, including
                           Sports.

                           Subject only to preemptions strictly in accordance
                           with FCC rules and regulations.

                           Stations to reimburse NBC for lost network gross ad
                           revenue pursuant to Attachment 1, for any
                           non-clearances other than preemptions due to live
                           breaking news.

Local Inventory Level:     Average weekly number of thirty-second units
                           available for each Station's local announcements
                           during Prime Time shall be not fewer than 100 per
                           week (with adjustments for national sports
                           programming, Olympics programming, special news
                           coverage, and other special events).

Change in Operations:      Each Station shall guarantee local news programming
                           lead-ins.

Branding:                  NBC and Stations agree to on-air promotion, unified
                           Graphic design, NBC Peacock logo, and NBC
                           identification in a cooperative effort to brand as
                           'NBC Station'.

On-air Network Promotion:  Each Station shall contribute a total of 23,000 GRP's
                           per year of Network promotion (minimum 40%, maximum
                           50% allocated to Prime). Stations shall provide NBC
                           with appropriate documentation to substantiate GRP
                           delivery.

Station Compensation:      Through 2005 in accordance with Attachment 2; no
                           compensation thereafter. Subject to adjustment in
                           accordance with Attachment 2 upon transfer,
                           assignment or termination of one or more Stations.

                           Payable twice yearly by single payment to
                           Hearst-Argyle for all Stations.

Promotion Reimbursement:   None from NBC TV Network -- NBC Affiliate Promotion
                           plan continues subject to yearly evaluation, per
                           current practice.

Program Development Costs: Hearst-Argyle shall engage in good faith discussions
                           with NBC to financially support potential future NBC
                           efforts to secure major sports and entertainment
                           program opportunities for the Network.

Station Payments:          Stations' obligations per News Channel Agreement.
                           Stations' obligations to the Inventory Management
                           Plan.
<PAGE>

                            Stations' contributions to NBC Distribution Costs
                            (including agreement to Genesis funding plan)
                            pursuant to Distribution Contribution Agreement.

Digital Program Delivery:   Stations shall deliver NBC content (including
                            program-related material) in high definition format,
                            without alteration and as provided by NBC, subject
                            to any Station's currently existing digital spectrum
                            commitments, provided, that in the event of any
                            conflict with respect to digital spectrum capacity,
                            Stations shall carry NBC's primary network feed.
                            Hearst-Argyle will in good faith discuss with NBC
                            the carriage of multiplexed programming and
                            additional ancillary data beyond program-related
                            material. Stations shall transmit digital signal by
                            the later of (i) May 1, 2002 or (ii) any extension
                            or postponement of such date mandated or approved by
                            the FCC.
<PAGE>

                                                                       EXHIBIT A

ASSIGNMENT:

              (A) Hearst-Argyle and/or Station shall be entitled to assign this
              Agreement without NBC's consent in connection with the assignment
              or transfer of Station's FCC licenses or all or substantially all
              of the assets used primarily in the operation of Station,
              including assignments or transfers:(i) to a parent, subsidiary or
              entity controlling, controlled by or under common control with
              Hearst-Argyle Television, Inc. or Station, (ii) in connection with
              or as part of a larger transaction or series of related
              transactions involving the disposition of a substantial portion of
              the assets or properties owned or controlled by Hearst-Argyle
              Television, Inc., (iii) subject to paragraphs B and C below, in
              connection with the transfer of control of Hearst-Argyle
              Television Inc., or (iv) in connection with an FCC "short form"
              assignment application. Hearst-Argyle shall provide NBC with
              written notice within five (5) business days after entering into
              any binding agreement or arrangement relating to a proposed
              assignment of this agreement or transfer of control of a Station,
              including transactions of the nature described in clauses (ii),
              (iii) or (iv) above, which notice shall identify the proposed
              transferee or assignee. Any assignment shall not relieve Station
              of its obligations hereunder.

              (B) Notwithstanding the foregoing, the Agreement may not be
              transferred or assigned with respect to any Station, without NBC's
              consent (i) to any Network, or any entity controlling, controlled
              by or under common control with, a Network (as used herein,
              "Network" means the ABC, CBS, Fox, WB or UPN broadcast television
              networks and any successor(s)(analog, digital or otherwise)
              thereto) or (ii) if the proposed transferee or assignee will not
              have the financial capability to fund an operating budget for the
              Station's promotion, marketing and news functions comparable to
              such Station's operating budget for such functions at the time of
              such proposed transfer or assignment. In connection with any
              assignment or transfer of control of a Station other than as
              contemplated in paragraphs A(i) through (iv) above, Hearst-Argyle
              and the proposed assignee or transferee shall promptly supply to
              NBC such financial and operational due diligence materials
              concerning the proposed assignee or transferee as NBC reasonably
              requests.

              (C) NBC shall have no right to terminate the Agreement in the
              event of an application to assign or transfer Station's FCC
              license or upon a transfer of control of a Station except in the
              event of a transfer of control of a Station to a party with
              respect to whom NBC would have the right to consent to an
              assignment of this Agreement pursuant to (B)(i) or (ii) above.

              (D) In the event of a proposed assignment of this Agreement by
              Hearst-Argyle in connection with the sale, solely in exchange for
              cash, publicly tradeable securities or the assumption of debt, or
              any combination thereof, of all or substantially all of the
              assets, or the transfer of control, of a Station, other than (x) a
              transaction covered by subsections (i) through (iv) above or (y)
              which otherwise involves a like-kind exchange of operating assets,
              other similar exchange of mutually unique operating assets or,
              with respect to a transaction which presents unique benefits to
              the parties involved (e.g., certain tax benefits to the
              transaction between such parties), Hearst-Argyle shall provide NBC
              with written notice prior to entering into any binding agreement
              relating to such transaction. NBC shall have 45 days from the date
              on which such notice was sent in which to submit to Hearst-Argyle
              a written offer to purchase the Station. Hearst-Argyle will notify
              NBC within 15 days of the date on which any such offer was sent
              whether it accepts or rejects the offer or is willing to enter
              into further negotiations with NBC concerning the assignment each
              action which may be taken by Hearst-Argyle within its sole
              discretion. If Hearst-Argyle rejects NBC's offer, than for a
              period of 120 days from the date of such rejection, it shall not
              accept a third party offer on financial terms (i.e., cash,
              publicly
<PAGE>

                                                                       EXHIBIT A

                    tradeable securities or assumption of debt) less attractive
                    to Hearst-Argyle than those terms offered by NBC. In the
                    event that during such 120-day period, Hearst-Argyle does
                    not accept any third party offer, then, following such
                    period, Hearst-Argyle shall again notify NBC with respect to
                    the proposed assignment of this Agreement in accordance with
                    the notification requirements set forth above. NBC agrees to
                    treat and hold in strict confidence all information provided
                    to it by Hearst-Argyle under this paragraph, including
                    notice by Hearst-Argyle of its intent to assign this
                    Agreement or sell any Station.

CONFIDENTIALITY:    Hearst-Argyle and Stations, on the one hand, and NBC, on the
---------------     other hand, will give each other reasonable (at least 24
                    hours) advance notice and opportunity to review and comment
                    upon any press releases or public announcements relating to
                    this agreement.
<PAGE>

                                                                       EXHIBIT A

                                  ATTACHMENT 1

 [Omitted and filed confidentially with the Securities and Exchange Commission]
<PAGE>

                                                                       EXHIBIT A

                                  ATTACHMENT 2

[Omitted and filed confidentially with the Securities and Exchange Commission]
<PAGE>

          National Broadcasting                   30 Rockafeller Plaza
          Company, Inc.                           New York, NY 10112
                                                  212-664-4444

[NBC LOGO]

July 6, 2000

New York, New York 10106

     RE:  Term Sheet for Affiliation Agreement

Ladies and Gentlemen:

            In connection with that certain Term Sheet for Affiliation Agreement
(the "Agreement") dated June 30, 2000 and effective as of July 1, 2000 between
Hearst-Argyle Television ("Hearst-Argyle") and the NBC Television Network
("NBC") regarding the affiliation with NBC of television broadcasting stations
WBAL (Baltimore, Maryland), WLWT (Cincinnati, Ohio), WYFF (Greenville, South
Carolina), WGAL (Lancaster, Pennsylvania), WXII (Winston-Salem, North Carolina),
WPTZ (Plattsburgh, New York), KSBW (Salinas, California), KCRA (Sacramento,
California), WESH (Orlando, Florida), and WDSU (New Orleans, Louisiana)
(collectively, "Stations"), Hearst-Argyle and NBC hereby agree that:

     1. Notwithstanding the "Programmed Time Periods" and "Program Clearance"
provisions of the Agreement, NBC and Hearst-Argyle shall cooperate to identify
exceptions, on a market-by-market basis, to each Station's obligation in full,
in-pattern clearance of all (x) NBC special and Sports programming
(collectively, "NBC Sports Programming") and (y) NBC Network programming ((x)
and (y), collectively, "NBC Programming"). The nature of the NBC Programming
comprising the Programmed Time Periods shall be determined by NBC and, taken as
a whole, shall be generally consistent with the type of programming currently
provided by NBC.

     2.   Notwithstanding the "Program Clearance" provision of the Agreement:

          (a)  no Station shall have any obligation to clear and broadcast more
               than 583 hours of NBC Sports Programming (other than NBC Olympics
               Programming and any additional NBC Sports programming
               acquisitions that are either of the nature traditionally carried
               by major broadcast networks (e.g. NFL) or are otherwise
               calculated to have mass market appeal) on Saturdays and Sundays
               during any one Broadcast Year.

          (b)  Stations may preempt, collectively in the aggregate, up to 100
               hours of NBC Prime Time Programming (the "Prime Basket") and up
               to 100 hours of NBC Sports Programming ("the Sports Basket") per
               Broadcast Year;

                                       -1-
<PAGE>

                       provided that no one Station may preempt more than twelve
                       (12) hours of NBC Prime Time Programming and twelve (12)
                       hours of NBC Sports Programming per Broadcast Year. The
                       Prime Basket and the Sports Basket shall be reduced to
                       ten (10) hours for each Station to the extent such
                       Station is assigned or transferred by Hearst-Argyle in
                       accordance otherwise terminated with respect to a
                       Station. Any such assignee or transferee shall be
                       entitled to a Prime Basket and a Sports Basket of ten
                       (10) hours per year.

                   (c) NBC will increase the Prime Basket for a Broadcast Year
                       by one-half hour for each time beyond 39 times that a
                       Station's local Saturday or Sunday early evening newscast
                       or daily late evening newscast is preempted by more than
                       7 1/2 minutes by NBC Programming during that Broadcast
                       Year. NBC will have no obligation to increase the Prime
                       Basket pursuant to this paragraph as a result of
                       preemptions caused by NBC Olympics Programming or
                       breaking news, or as a result of a Station's preemption
                       of NBC Nightly News (or any replacement programming) in
                       order to air its local newscast or other non-NBC
                       Programming.

                   (d) To the extent that a Station has a contractual obligation
                       which prohibits that Station from complying with its
                       obligation to full, in-pattern clearance of all NBC
                       Programming, such Station shall provide NBC with
                       documentation of such obligation and for a period of the
                       shorter of three years or the duration of such
                       obligation, Station's failure to clear and broadcast the
                       affected NBC Programming will not count toward the Prime
                       Basket or the Sports Basket, as applicable, NBC and
                       Hearst-Argyle agree to mutually develop a long term plan
                       to address Stations' existing out-of-pattern clearances,
                       which plan will include the retention of any mutually
                       agreeable out-of-pattern clearances.

     3. Notwithstanding the "Local Inventory Level" provision of the Agreement,
NBC agrees that the average number of thirty-second units available to each
Station for local commercial announcements during Prime Time (i.e. 8 pm to 11 pm
Monday through Saturday and 7 pm to 11 pm Sunday) shall be not fewer than 106
per week, and such announcements shall be distributed so that each hour of Prime
Time includes not fewer than four units; provided, that NBC shall be entitled to
reduce the Stations' units to the minimum extent necessary for national sports
programming, Olympics programming and breaking news coverage which for reasons
beyond NBC's control limits NBC's ability to make time available for local
commercial announcements. Each Station shall also be entitled to a minimum of
90% of the average weekly number of thirty-second units provided during the
1999-2000 broadcast season with respect to other Network program dayparts.

                                   -2-
<PAGE>

    4. Notwithstanding the "Branding" provision of the Agreement, NBC and
Hearst-Argyle agree to cooperate in good faith to develop a mutually acceptable
branding plan to replace Stations' obligations set forth in such provision.

    5. Notwithstanding the "On-air Networks Promotion" provision of the
Agreement:

         (a)for the Broadcast Years 2000-2001 and 2001-2002, each Station shall
            be obligated to contribute a total of at least 15,000 GRP's per year
            of Network promotion, with a minimum of 40% and a maximum of 60%
            allocated to Prime Time. For the Broadcast Year 2002-2003, each
            Station shall be obligated to contribute at least the lesser of (x)
            15,000 GRP's per year or (y) such number of GRP's per year as
            equals, on a percentage basis in regard to the total average GRP's
            available to such Station, 15,000 divided by the total average GRP's
            available to such Station for the preceding Broadcast Year, in
            either case with a minimum of 40% and a maximum of 60% allocated to
            Prime Time (the foregoing calculation of (x) and (y), the
            "Formula").

                  Stations' minimum GRP contribution for the Broadcast Years
            2003-2004 and 2004-2005 shall be the same amount as required for the
            Broadcast Year 2002-2003. Stations' minimum GRP contribution for the
            Broadcast Year 2005-2006 shall be determined in accordance with the
            Formula, and that result will also constitute Stations' minimum GRP
            contribution for the Broadcast Years 2006-2007 and 2007-2008.
            Stations' minimum GRP contribution for the Broadcast Year 2008-2009
            shall also be determined in accordance with the Formula, and that
            result will also constitute Stations' minimum GRP contribution for
            the remaining term of the Agreement.

         (b)NBC will continue to provide Stations with the inventory provided
            to Stations pursuant to the year-round "SWAP Program", provided,
            that Hearst-Argyle and Stations acknowledge that the "co-op
            payments" under the SWAP Program may be discontinued at NBC's
            discretion.

    6. Notwithstanding the "Station Payments" provision of the Agreement,
neither Hearst-Argyle nor any Station shall owe NBC any amounts in respect of
Stations' (i) annual participation fee for NBC News Channel, (ii) annual
contribution to NBC Distribution Costs pursuant to the Distribution Contribution
Agreement, and (iii) participation fees for the Inventory Management Plan.

    7. NBC agrees to continue to provide WBAL with access to the "AVOC" switcher
system located at WRC, and to pay Hearst-Argyle not later than December 31 of
each year throughout the term of the Agreement for the costs of the fiber
inter-connect between WRC and WBAL; provided that such costs shall not exceed
$100,000 per year. In the event that NBC determines, in its good faith judgment,
to replace the "AVOC" switcher system with a

                                   -3-
<PAGE>

transmission system of comparable technical quality and efficiency, NBC may do
so. If any direct costs are incurred by Hearst-Argyle for access to the
transmission system, NBC shall reimburse Hearst-Argyle up to a maximum of
$100,000 per year. If Hearst-Argyle is able to access the transmission system at
no cost, then NBC shall not be required to reimburse Hearst-Argyle. In addition
to the foregoing, NBC's obligations pursuant to this paragraph shall terminate
upon the transfer or assignment of WBAL or the termination of the Agreement in
respect of WBAL.

     8. In accordance with the "Digital Program Delivery" provision of the
Agreement, Hearst-Argyle and NBC agree that "program-related material" as used
therein shall mean (i) closed-captioning information, (ii) program
identification codes, (iii) program ratings information, (iv) alternative
language feeds related to the programming, (v) Nielsen data, (vi) programming,
data and other enhancements which are related to the programming and network
advertisements provided in the primary Network feed and which are intended to be
viewed in conjunction with such programming and advertisements, and are
transmitted concurrently or substantially concurrently therewith, (vii) such
other material as has been agreed by a majority of NBC affiliated stations
(calculated by excluding the affiliated television stations owned and operated
by NBC), (viii) such other material as may be essential to or necessary for the
delivery or distribution of the NBC Television Network programs in digital
format, (ix) information and material directly associated with specific network
commercial advertisements contained in the network programs, if such information
or material is transmitted concurrently or substantially concurrently with its
associated commercial advertisement, and (x) information and material designed
to promote network programming, provided, that in no case shall such promotional
and informational material supersede or substantially interfere with the primary
Network feed then being transmitted for viewing by the audience.

     9. Hearst-Argyle, on the one hand, and NBC and NBC Television Stations
division, on the other hand, agree to explore new opportunities. To that end,
the parties will, to the extent commercially feasible in their respective
discretion, notify each other of and offer participation in new undertakings and
ventures within Stations' communities of license, whether or not involving the
transmission of television programs, but excluding any existing or contemplated
arrangements (including without limitation arrangements with Paxson
Communications Corporation and/or PaxTV) and excluding direct or indirect
acquisitions of any ownership interest in a broadcast television station.

     10. Hearst-Argyle and NBC agree that the Agreement includes provisions in
form and substance substantially equivalent to the provisions set forth in the
NBC Affiliation Agreement between NBC and WBAL-TV dated as of January 2, 1995;
(i) Station's right of first refusal to NBC programming; (ii) music performance
rights; (iii) force majeure; (iv) indemnification (including for copyright
infringement and defamation; (v) first negotiation rights; (vi) network
non-duplication rights (increased as customarily provided to "small market"
stations; (vii) retransmission consent and (viii) the standard terms and
conditions included in paragraphs 19 through 25 of said WBAL-TV Affiliation
Agreement.

                                       -4-
<PAGE>

     Please indicate your acceptance of the foregoing by signing in the space
indicated below.

                                          Very truly yours,

                                          NBC TELEVISION NETWORK

                                          By:  /s/ Randel A. Falco
                                              -----------------------------
                                              Name:  Randel A. Falco
                                              Title: President

ACCEPTED AND AGREED:

HEARST-ARGYLE TELEVISION INCORPORATED

By:/s/ David J. Barrett
   ----------------------------------
   Name:  David J. Barrett
   Title: President

                                  - 6 -<PAGE>

                                                                Exhibit 10.2 (o)

July 19, 2000

Ms. Melissa Viglielmo
954 South Pine Creek Road
Fairfield, CT 06430

Dear Melissa,

We are pleased to offer you the position of Vice President - Strategy, Marketing
and Communications, reporting to the CEO, G.M. O'Connell with a starting date
expected to be on or about August 7, 2000.

The following outlines the specifics regarding your compensation, if you accept
this position.

 .  Your annual base salary on your start date will be $220,000.

 .  You will be eligible for a merit bonus that will be calculated using the
   standard methods similarly applied to other members of the management team,
   with a target bonus of 40% of your annual base salary. Such bonus is
   dependent upon your performance, the overall financial performance of Modem
   Media, and is at the discretion of Modem Media's senior management.

 .  Following your commencement of employment and pending approval of the Modem
   Media Compensation Committee, you will be eligible for a 50,000 stock
   option grant. The exercise price of the granted options will be the current
   fair market value on your date of grant and the options will vest over a
   three-year period with the first 33% vesting on one year from the grant
   date.

 .  You will be eligible for 4 weeks of paid vacation in each calendar year.

 .  You will be allowed to be a member of the Board of Directors of an external
   company of organization as long as such company is not a competitor or
   client of Modem Media and that your acceptance of such position does not
   conflict with Modem's Conflict of Interest Policy.

 .  Provided you begin your employment prior to August 8, 2000, you will be
   entitled to participate in the open enrollment of the Employee Stock
   Purchase Plan (ESPP) on August 10, 2000 provided participation is exercised
   within the outlined company enrollment period.

 .  If your employment is terminated involuntarily by Modem Media other than
   for Cause, you will be paid the equivalent of 12 months of your then
   current base salary as severance.

 .  If, within 18 months following a Change of Control, your employment is
   terminated involuntarily by Modem Media other than for Cause or by you for
   Good Reason, the options granted herein will immediately vest effective
   upon the date of termination.

 .  For purposes of this letter, "Change of Control" shall mean the occurrence
   of any one of the following events: (i) the consummation of a merger or
   consolidation of Modem
<PAGE>

   Media with any other corporation, other than a merger or consolidation
   which would result in the voting securities of Modem Media outstanding
   immediately prior thereto continuing to represent (either by remaining
   outstanding or by being converted into voting securities of the surviving
   entity) at least fifty percent (50%) of the total voting power represented
   by the voting securities of Modem Media or such surviving entity
   outstanding immediately after such merger or consolidation and (ii) the
   consummation of the sale or disposition by Modem Media of all or
   substantially all of Modem Media's assets, or (iii) any person (as such
   term is used in Sections 13(d) of the Securities Exchange Act of 1934, as
   amended) becomes the beneficial owner (as defined in Rule 13d-3 under said
   Act), directly or indirectly, of securities of Modem Media representing
   fifty percent (50%) or more of the total voting power represented by Modem
   Media's then outstanding voting securities (excluding any beneficial owner,
   as of the date of the grant, of at least 50% of the total voting power
   represented by Modem Media's outstanding voting securities).

 .  For purposes of this letter, "Cause" shall mean (A) intentional misconduct
   in the performance of duties with Modem Media, (including violation of
   Modem Media's policies or agreements relating to noncompetition or
   confidentiality); (B) failure (other than due to Disability) to
   substantially perform the duties of one's job; (C) engaging in illegal
   conduct (other than any misdemeanor, traffic violation or similar
   misconduct) in connection with the performance of duties for Modem Media;
   or (D) commission of a felony.

 .  For purposes of this letter, "Good Reason" shall mean a material reduction
   in your compensation or/and employee benefits; material reduction in your
   job responsibilities or position; or relocation of your work location by
   more than fifty (50) miles.

Melissa, we are looking forward to your joining Modem Media and playing a key
role in our continued success.  I am certain that the talents which you bring to
the organization will prove instrumental in our future growth.

Best Regards,

/s/   Amy Nenner                      Accepted By:  /s/ Melissa Viglielmo
---------------------------                        --------------------------
VP, Human Resources

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