Document:

PediatRx Inc.: Exhibit 10.49 - Filed by newsfilecorp.com

WEB SITE ASSET PURCHASE AGREEMENT 

THIS Agreement dated May 17, 2013 (the “Effective Date”)
is made by and between Lakefield Media Holding AG, a company having an
office at Seefeldstrasse 223, Ch-8008, Zürich (“Lakefield”), Flawsome
XLerator GmBH, a company having an office at Seefeldstrasse 223, Ch-8008,
Zürich (“Flawsome”) and PediatRx Inc., a Nevada company having an
office at 90 Fairmount Road West, Califon, NJ 07830 (the (“Purchaser”).

WHEREAS: 

	A. 	
      Flawsome is a wholly-owned subsidiary of
  Lakefield;

	 	 
	B. 	
      Lakefield and Flawsome (together, the “Vendors”)
      are the developers and owners of the Purchased Assets; and

	 	 
	C. 	
      The Purchaser wishes to purchase the Purchased Assets
      from the Vendors, and the Vendors wish to sell the Purchased Assets to the
      Purchaser, upon and subject to the terms and conditions of this
      Agreement:

NOW THEREFORE THIS AGREEMENT WITNESSES that, in consideration
of the mutual covenants and agreements set forth herein, and for other good and
valuable consideration (the receipt and sufficiency of which are hereby
acknowledged), the parties hereby agree as follows: 

	1. 	
      INTERPRETATION

	 	 	 	 
	1.1 	
      Defined Terms. In this Agreement:

	 	 	 	 
		(a) 	
      “Accounts” means the social media, marketing and
      newsletter, analytics, mail and other accounts listed and described in
      Schedule B to this Agreement;

	 	 	 	 
		(b) 	
      “Closing” means the completion of the transactions
      contemplated in this Agreement;

	 	 	 	 
		(c) 	
      “Closing Date” means May 17, 2013, or such other
      date as Lakefield and Purchaser may mutually agree to in
writing;

	 	 	 	 
		(d) 	
      “Confidential Information” is information known or
      used by the Vendors in connection with the Website:

	 	 	 	 
			(i) 	
      that is used, or may be used, in business or for any
      commercial advantage;

	 	 	 	 
			(ii) 	
      that derives independent economic value, actual or
      potential, from not being generally known to the public or to other
      persons who can obtain economic value from its disclosure or
use;

	 	 	 	 
			(iii) 	
      is the subject of reasonable efforts to prevent it from
      becoming generally known; and

	 	 	 	 
			(iv) 	
      the disclosure of which would result in harm or improper
      benefit;

and includes any trade secret,
algorithm, formula, design, concept, idea, prototype, compilation of
information, data, database, program, method, technique and process relating to
the Website, including customer information, financial information, marketing
plans and business strategies and opportunities related to the Website, or
confidential information of any third party that is provided to the Vendors in
connection with the Website, but does not include any of the foregoing which
      is or becomes a matter of public knowledge other than as a result of a
breach of this Agreement;

- 2 - 

	 	(e) 	
      “Contracts” means the contracts listed and
      described in Schedule B to this Agreement;

	 	 	 
	 	(f) 	
      “Documentation” means all written materials used
      for the development, maintenance and implementation of the Website,
      including flow charts, schematics, specifications, architectural
      standards, user guides, manuals, help and read-me files, installation
      guides, application and data files and specifications and includes, at the
      time of their creation, all modifications to any of the foregoing, and
      includes the documentation listed and described in Schedule B to this
      Agreement;

	 	 	 
	 	(g) 	
      “Domain Name” means the internet domain name
      “Slickx.com”;

	 	 	 
	 	(h) 	
      “Encumbrance” means any encumbrance of any kind,
      including a lien, charge, hypothec, pledge, mortgage, title retention
      agreement, security interest of any nature, adverse claim, exception,
      reservation, easement, any matter capable of registration against title,
      option, right of preemption, privilege, royalty, trust, assignment,
      license, or any restrictive covenant or other agreement, restriction or
      limitation on the use of the Purchased Assets, or any agreement to create
      any of the foregoing;

	 	 	 
	 	(i) 	
      “Goodwill” means the goodwill attributable to the
      Website, the Domain Name, the Accounts and the Intellectual Property,
      including the exclusive right of the Purchaser to represent itself as
      carrying on the Website in continuation of and as successor to the
      Vendors, and the right to use any words indicating that the Website is so
      carried on, including the right to use the Domain Names, the Accounts and
      all Intellectual Property bearing the name of or relating to the
      Website;

	 	 	 
	 	(j) 	
      “Infrastructure” means the hardware, software and
      development and production environment used in connection with the
      Software and the Website, as listed and described in Schedule B to this
      Agreement;

	 	 	 
	 	(k) 	
      “Intellectual Property” means all inventions,
      methods, processes and compositions of matter, whether or not protectable
      by patent, all client lists, literary, artistic and other works protected
      by copyright, including the content of the Website and the particular
      arrangement and display of that content, the Trade-marks, the Domain Name,
      all Confidential Information and all other similar intangible property
      embodied by, arising out of and relating to the Purchased
Assets;

	 	 	 
	 	(l) 	
      “Intellectual Property Rights” means all worldwide
      patent, copyright, trade-mark, industrial design, trade secret, database
      protection and other industrial or intellectual property rights arising
      out of or relating to the Intellectual Property and all applications and
      registrations in respect thereof;

	 	 	 
	 	(m) 	
      “Purchased Assets” means, collectively, the
      Software, the Documentation, the Intellectual Property, the Intellectual
      Property Rights, the Trade-marks, the Domain Name, the Website, the
      Accounts, the Contracts, the Goodwill and the Infrastructure;

	 	 	 
	 	(n) 	
      “Software” means the software used to develop,
      create, operate, enhance and maintain the Website, together with all
      developer’s notes, development tools and runtime libraries that are
      required in connection therewith, as listed and described in Schedule B to
      this Agreement;

- 3 - 

	 	(o) 	
      “Trade-marks” means the unregistered trade-mark
      “SLICKX” and the Domain Name; and

	 	 	 
	 	(p) 	
      “Website” means the internet website developed by
      the Vendors including all text, HTML code, multimedia clips, images,
      graphics, icons, frames, navigation tools and other content and
      materials.

	1.2 	
      Currency. Unless otherwise indicated, all dollar
      amounts in this Agreement are expressed in United States of America
      dollars.

	 	 
	1.3 	
      Sections and Headings. The division of this
      Agreement into Articles, Sections and Subsections and the insertion of
      headings are for convenience of reference only and will not affect the
      interpretation of this Agreement.

	 	 
	1.4 	
      Entire Agreement. This Agreement constitutes the
      entire agreement between the parties with respect to the subject matter
      hereof and supersedes all prior agreements, understandings, negotiations
      and discussions, whether written or oral. There are no conditions,
      covenants, agreements, representations, warranties or other provisions,
      express or implied, collateral, statutory or otherwise, relating to the
      subject matter hereof except as provided in this Agreement.

	 	 
	1.5 	
      Time of Essence. Time is of the essence in this
      Agreement.

	 	 
	1.6 	
      Applicable Law. This Agreement and any matters
      relating thereto will be governed, construed and interpreted in accordance
      with the laws of the State of Nevada, without regard to its conflict of
      laws rules.

	 	 
	1.7 	
      Amendments and Waivers. No amendment or waiver of
      any provision of this Agreement will be binding on either party unless
      consented to in writing by such party. No waiver of any provision of this
      Agreement will constitute a waiver of any other provision, nor will any
      waiver constitute a continuing waiver unless otherwise provided.

	 	 
	1.8 	
      Severability. If any term or condition of this
      Agreement is, to any extent, held to be invalid or unenforceable, then
      such provision will be severed from this Agreement and the remainder of
      this Agreement will remain in full force and effect.

	 	 
	1.9 	
      Schedules. The following Schedules are attached to
      and form part of this Agreement:

	Schedule A 	- 	Representations and Warranties
  
	 	 	 
	Schedule B 	- 	List and Description of Purchased
      Assets 

	2. 	
      PURCHASE AND SALE

	 	 	 
	2.1 	
      Purchase and Sale. Subject to the terms and
      conditions of this Agreement, the Vendors agree to sell, transfer and
      assign to the Purchaser and the Purchaser agrees to purchase from the
      Vendors, on Closing, free and clear of all Encumbrances, all right, title
      and interest in and to the Purchased Assets. Without limiting the
      generality of the foregoing, the Vendors hereby sell, transfer and assign,
      absolutely and forever, for the Purchaser’s sole benefit and its sole
      discretion:

	 	 	 
		(a) 	
      all of the rights of the Vendors in and to the Domain
      Name and the Website;

	 	 	 
		(b) 	
      the right to use any trade name, title, brand, or
      trade-mark, including the Trade-marks and the Domain Name, in association
      with the Website that the Purchaser deems
appropriate;

- 4 - 

	 	(c) 	
      the right to sell, transfer, assign or license the
      Website and/or the Domain Name; and

	 	 	 
	 	(d) 	
      the right to sue for infringement of any and all
      Intellectual Property Rights.

	2.2 	
      Purchase Price. The purchase price for the
      Purchased Assets will be $50,000 (the “Purchase Price”). The
      Purchaser will pay the Purchase Price to Lakefield in cash on Closing
      Date.

	 	 	 
	2.3 	
      Allocation of Purchase Price. The Purchaser will
      allocate the Purchase Price among the Purchased Assets in any manner it
      sees fit in its sole discretion.

	 	 	 
	2.4 	
      Taxes. The Purchaser will be responsible for
      paying any sales, value-added or similar tax arising directly from this
      transaction.

	 	 	 
	3. 	
      REPRESENTATIONS, WARRANTIES AND
      INDEMNITY

	 	 	 
	3.1 	
      Representations and Warranties of the Vendors. The
      representations and warranties of the Vendors are set out in Part 1 of
      Schedule A.

	 	 	 
	3.2 	
      Representations and Warranties of the Purchaser.
      The representations and warranties of the Purchaser are set out in Part 2
      of Schedule A.

	 	 	 
	3.3 	
      Indemnity by Vendors. Each of the Vendors will,
      jointly and severally, indemnify and hold harmless the Purchaser from and
      against:

	 	 	 
		(a) 	
      any and all debts, obligations, and liabilities, whether
      accrued, absolute, contingent, or otherwise, existing at the Closing Date,
      respecting the Purchased Assets;

	 	 	 
		(b) 	
      any and all damage or deficiency resulting from any
      misrepresentation, misstatement, breach of representation or warranty, or
      the non-fulfilment of any covenant on the part of the Vendors under this
      Agreement or under any document or instrument delivered by the Vendors
      pursuant hereto or in connection herewith; and

	 	 	 
		(c) 	
      any and all claims, actions, suits, proceedings, demands,
      assessments, judgments, charges, penalties, costs, and expenses (including
      the full amount of any legal and other professional expenses invoiced to
      the Purchaser) which arise from or relate to any allegation that the
      Website, in the form existing on the Closing Date, or the Trade-marks
      infringes any third party proprietary rights, including any intellectual
      property right.

	4. 	
      SURVIVAL

	 	 
	4.1 	
      Vendors. The representations, warranties,
      covenants and agreements of the Vendors contained in this Agreement and
      those contained in the documents and instruments delivered pursuant hereto
      or in connection herewith will survive the Closing Date, and
      notwithstanding the completion of the transactions contemplated hereby,
      the waiver of any condition contained herein (unless such waiver expressly
      releases the Vendors of such representation, warranty, covenant or
      agreement) or any investigation by the Purchaser, will remain in full
      force and effect.

	 	 
	4.2 	
      Purchaser. The representations, warranties,
      covenants and agreements of the Purchaser contained in this Agreement and
      those contained in the documents and instruments delivered pursuant hereto
      or in connection herewith will survive the Closing Date, and
      notwithstanding the completion of the transactions contemplated hereby,
      the waiver of any condition contained herein (unless such waiver expressly
      releases the Purchaser of such representation, warranty, covenant or
      agreement) or any investigation by the Vendors, will remain in full force
      and effect.

- 5 - 

	5. 	
      TRANSACTIONS AT CLOSING

	 	 	 
	5.1 	
      Documents to be Delivered by Vendors. At the
      Closing, the Vendors will execute and deliver or cause to be executed and
      delivered to the Purchaser:

	 	 	 
		(a) 	
      a copy of a resolution of the Directors of each of the
      Vendors duly passed authorizing the execution and delivery of this
      Agreement and the completion of the transactions contemplated
    hereby;

	 	 	 
		(b) 	
      all transfers, assignments, agreements, certificates,
      documents, and instruments as may be necessary to effectively vest good
      and marketable title to the Purchased Assets in the Purchaser free and
      clear of any Encumbrances;

	 	 	 
		(c) 	
      a complete electronic copy of the Website, the Software
      and the Documentation;

	 	 	 
		(d) 	
      complete and accurate electronic copies of the
      Contracts;

	 	 	 
		(e) 	
      complete and accurate copies of all contracts (including
      license and warranty terms), documentation, passwords, security access
      codes and other technical and operational information relating to the
      Infrastructure, including all information necessary to access the premises
      containing the hosting environment;

	 	 	 
		(f) 	
      all consents, approvals, releases, and discharges as may
      be required by the Vendors to effect the transactions contemplated hereby;
      and

	 	 	 
		(g) 	
      all such other documents and instruments as the Purchaser
      or its solicitors may reasonably require.

	5.2 	
      Documents to be Delivered by Purchaser. At the
      Closing, the Purchaser will deliver or cause to be delivered to
      Lakefield:

	 	 	 
		(a) 	
      a copy of a resolution of the Directors of the Purchaser
      duly passed authorizing the execution and delivery of this Agreement and
      the completion of the transactions contemplated hereby;

	 	 	 
		(b) 	
      the Purchase Price by wire transfer; and

	 	 	 
		(c) 	
      all such other documents and instruments as Lakefield or
      its solicitors may reasonably require.

	 	 	 
	5.3 	
      Domain Name Transfer. In addition to the Vendors’
      obligations under Subsection 5.1(a) and Section 5.4, on the Closing Date,
      the Vendors will take all actions necessary to effect a transfer of the
      account for the Domain Name from the Vendors to the Purchaser, including
      all actions required for the registrar for the Domain Name to effect such
      transfer on the Closing Date and the delivery to the Vendors of all user
      identifications and passwords for the Domain Name account(s). All transfer
      and registration fees imposed by the Domain Name registrar in connection
      with such transfer will be borne by the Purchaser.

	 	 	 
	5.4 	
      Account Transfer. In addition to the Vendors’
      obligations under Subsection 5.1(a) and Section 5.3, on the Closing Date,
      the Vendors will take all actions necessary to effect a transfer of each
      of the Accounts from the Vendors to the Purchaser effective on the Closing
      Date, including the delivery to the Purchaser of all user identifications
      and passwords for the Accounts.

- 6 - 

	5.5 	
      Infrastructure. The Vendors will take all actions
      necessary to effect a transfer to the Purchaser of all user
      identifications, security access codes and other access requirements to
      the premises containing the hosting environment for the
    Infrastructure.

	 	 
	5.6 	
      Closing Documents. The parties agree that, prior
      to the Closing, they will each deposit the documents and information
      listed in Sections 5.1 through 5.5 (except the payment of the Purchase
      Price required under Subsection 5.2(b)) (the “Closing Documents”)
      into an account folder at www.dropbox.com (the “Dropbox Folder”).
      Representatives of each party will have full administrative access to the
      Dropbox Folder prior to, on and for 30 days after the Closing Date. Prior
      to the Closing Date, each party will have the right to review all Closing
      Documents deposited into the Dropbox Folder, but all such documents will
      remain “undelivered” for Closing purposes until released and delivered in
      accordance with Section 5.7.

	 	 
	5.7 	
      Delivery of Purchase Price. On the Closing Date,
      the Purchaser will deliver the Purchase Price to Lakefield in accordance
      with Subsection 5.2(b). Upon the Purchaser receiving confirmation of the
      completion of the wire transfer (whether from the Vendors or the
      Purchaser’s bank), the Closing Documents will be released from the Dropbox
      Folder and deemed to have been delivered to the party entitled to receive
      them, without further act of the parties. If for any reason the Closing
      does not occur on May 17, 2013 and the parties do not agree on another
      date for Closing before May 24, 2013, then the Closing Documents will not
      be deemed to have been delivered and either party will have the right to
      remove its Closing Documents from the Dropbox Folder.

	 	 
	6. 	
      PROPRIETARY PROTECTION

	 	 
	6.1 	
      Confidential Information. The Vendors will not at
      any time disclose, communicate or otherwise make available to any persons
      or entity the Confidential Information and will take all necessary
      precautions against unauthorized disclosure of the Confidential
      Information.

	 	 
	6.2 	
      Restriction. From and after the Closing Date, the
      Vendors will not use, adopt or register the Domain Name or any similar
      part or variation thereof (including the same or any similar name having a
      different domain suffix) in connection with or as part of its business or
      any future business, or any trade-mark, trade or brand name, corporate
      name, domain name, website URL, email address, metatag or social media
      user name that is the same as, or that is similar to, or that may cause
      confusion with, the Domain Name or any Account.

	 	 
	6.3 	
      Survival. The parties acknowledge and agree that
      the obligations under this Article 6 will survive the Closing.

	 	 
	7. 	
      GENERAL PROVISIONS

	 	 
	7.1 	
      Further Assurances. From time to time subsequent
      to the Closing Date, the parties covenant and agree to promptly execute
      and deliver all such further documents and instruments and do all such
      further acts and things as may be required to carry out the full intent
      and meaning of this Agreement and to effect the transactions contemplated
      hereby.

	 	 
	7.2 	
      No Assignment. This Agreement may not be assigned
      by any party hereto without the prior written consent of the other parties
      hereto.

	 	 
	7.3 	
      Successors and Assigns. This Agreement will enure
      to the benefit of and be binding upon the parties hereto and their
      respective successors and permitted assigns.

	 	 
	7.4 	
      Notices. Any notices given hereunder by either
      party to the other will be in writing and will be effected either by
      personal delivery (including by courier) or by facsimile transmission.
      Notices will be delivered to the parties at their address set
      forth on page one of this Agreement. Each party may change its address for
      notices by notice to the other in accordance with this Section. Notices
      delivered by personal delivery will be deemed to be received on the date
      of actual delivery and notices delivered by facsimile transmission will be
      deemed to be received on the date of machine confirmed
  transmission.

- 7 - 

	7.5 	
      No Agency. Nothing in this Agreement will be
      construed to create a partnership, joint venture, employment or agency
      relationship between the parties. No party will have the authority to
      enter into agreements of any kind on behalf of the other party or
      otherwise bind or obligate any other party in any manner to any
      persons.

	 	 
	7.6 	
      Counterparts. This Agreement may be executed in
      counterpart and such counterparts together will constitute a single
      instrument. Delivery of an executed counterpart of this Agreement by
      electronic means, including by facsimile transmission or by electronic
      delivery in portable document format (“.pdf”), will be equally effective
      as delivery of a manually executed counterpart hereof. The parties
      acknowledge and agree that in any legal proceedings between them
      respecting or in any way relating to this Agreement, each waives the right
      to raise any defence based on the execution hereof in counterparts or the
      delivery of such executed counterparts by electronic
  means.

IN WITNESS WHEREOF the parties have executed and delivered this
Agreement as of the Effective Date.

LAKEFIELD MEDIA HOLDING AG 

 

	Per: 	/s/ Constantin Diestrich	 
	 	Authorized
      Signatory 	 

 

FLAWSOME XLERATOR GMBH 

 

	Per: 	/s/ Mark C. Reinold	 
	 	Authorized
      Signatory 	 

 

PEDIATRX INC. 

 

	Per: 	/s/ Joseph Carusone	 
	 	Authorized
      Signatory 	 

SCHEDULE A 

Representations and Warranties 

Part 1: Representations and Warranties of the
Vendors

The Vendors hereby represent and warrant to the Purchaser, with
the intent that the Purchaser will rely thereon in entering into this Agreement
and in concluding the transactions contemplated hereby, as follows: 

	1. 	
      the Vendors have the power, authority and capacity to
      enter into this Agreement and carry out its terms;

	 	 	 
	2. 	
      this Agreement constitutes a valid and binding obligation
      of the Vendors enforceable against them in accordance with its
    terms;

	 	 	 
	3. 	
      the Vendors own, possess and have exclusive, good and
      marketable title, right and interest to the Purchased Assets, free and
      clear of all Encumbrances;

	 	 	 
	4. 	
      neither the execution and delivery of this Agreement nor
      the performance of the Vendors’ obligations hereunder will:

	 	 	 
		(a) 	
      violate, breach or constitute a default under any
      agreement or instrument to which each of the Vendors is a party, or any
      order, decree, judgment, statute, by-law, rule, regulation, or restriction
      applicable to the Vendors or the Purchased Assets; or

	 	 	 
		(b) 	
      give rise to the creation or imposition of any
      Encumbrance on the Purchased Assets;

	5. 	
      upon transfer of the Purchased Assets to the Purchaser on
      the Closing Date, the Purchaser will be vested with good and marketable
      title to all of the Purchased Assets, free and clear of all Encumbrances,
      and no right or license or permission or consent arising by through or
      under the Vendors or any Contract is or will be required as a condition to
      the lawful completion of the transactions contemplated by this Agreement,
      or for the Purchaser to use, copy, modify, manufacture, market, distribute
      and support, or to otherwise commercialize or enjoy the benefit of any of
      the Purchased Assets;

	 	 
	6. 	
      the Purchased Assets comprise all property and assets
      used by the Vendors in connection with the Website;

	 	 
	7. 	
      the Vendors have not entered into any arrangement whereby
      the Software or any portion of the Website has been placed into escrow,
      trust or other similar manner of safekeeping for the benefit of any
      person;

	 	 
	8. 	
      the Software has the functionality and features listed
      and described in Schedule B to this Agreement;

	 	 
	9. 	
      the Vendors have provided to the Purchaser a true and
      complete copy of all Contracts and all other agreements, assignments,
      applications, registrations and other documentation that relate to the
      Purchased Assets;

	 	 
	10. 	
      there has not been any default in any obligation to be
      performed under any Contract, each of which is in good standing and in
      full force and effect, unamended. Each of the Contracts is freely
      assignable by the Vendors to the Purchaser;

- 2 - 

	11. 	
      the Vendors have not entered into any licensing
      agreements or other contracts with respect to any or all of the Purchased
      Assets;

	 	 	 
	12. 	
      the Vendors have protected the Intellectual Property
      Rights;

	 	 	 
	13. 	
      all technical information relating to the Purchased
      Assets has been kept confidential and the Vendors have not used or
      permitted to be used any of the Purchased Assets in a manner that in any
      way jeopardizes the Intellectual Property Rights;

	 	 	 
	14. 	
      the Vendors are not required to pay any royalty or other
      fee to any persons in respect of the Purchased Assets;

	 	 	 
	15. 	
      the conduct of the Vendors and their use, ownership or
      rights in respect of the Intellectual Property Rights do not infringe, and
      the Vendors have not infringed or breached, nor are they infringing or
      breaching, any intellectual property rights of any other person;

	 	 	 
	16. 	
      there are no pending or, to the knowledge of the Vendors,
      threatened, claims, actions, demands, lawsuits or other proceedings
      contesting the validity, ownership or right to use, sell, license or
      dispose of any of the Purchased Assets, nor to the knowledge of the
      Vendors is there any basis for such claim, nor have they received any
      notice, complaint, threat or claim asserting that any portion of the
      Purchased Assets or the proposed use, sale, license or disposition thereof
      by the Vendors infringes, conflicts or will conflict with the rights of
      any party, nor is there any basis for any such assertion;

	 	 	 
	17. 	
      there is not presently outstanding against the Vendors
      any judgment, decree, injunction, rule or order, nor is there any covenant
      not to sue, permit, grant, franchise, license or other agreement relating
      to any of the Purchased Assets that bind, obligate or otherwise restrict
      the Vendors;

	 	 	 
	18. 	
      the Vendors have the sole right to bring actions for
      infringement of any Intellectual Property Rights;

	 	 	 
	19. 	
      the Vendors are not aware of any state of facts that
      casts doubt on the ownership, validity or enforceability of any of the
      Intellectual Property Rights;

	 	 	 
	20. 	
      each of the Trade-marks is and has been in continuous use
      in association with the Website and the support, maintenance,
      customisation, installation, conversion, training and other services
      ancillary thereto and the Vendors have not abandoned any of the
      Trade-marks;

	 	 	 
	21. 	
      all applications and registrations for the Domain Name
      are valid, current and in good standing and the Vendors have not taken any
      action (or failed to take any action) or used or enforced (or failed to
      use or enforce) the Domain Name, in each case in a manner that would
      result in the cancellation or unenforceability of the Domain Name or any
      of the Vendors’ rights therein;

	 	 	 
	22. 	
      all Accounts are valid, current and in good standing and
      the Vendors have not taken any action (or failed to take any action) or
      used or enforced (or failed to use or enforce) its rights in the Accounts,
      in each case in a manner that would result in the suspension or
      cancellation of the Accounts or any of the Vendors’ rights
  therein;

	 	 	 
	23. 	
      the Website:

	 	 	 
		(a) 	
      is reasonably understandable and usable by trained and
      experienced computer- programming personnel, generally familiar with the
      applicable computer languages;

- 3 - 

	 	(b) 	
      does not involve any proprietary languages or programming
      components that such personnel could not reasonably be expected to
      understand, using the Documentation, which contains sufficient commentary
      to enable such personnel to understand and use such languages or
      components;

	 	 	 
	 	(c) 	
      includes all documents, correspondence and reports in the
      possession or under the control of the Vendors relating to known or
      reported errors, inadequacies or other problems related to the
      Software;

	 	 	 
	 	(d) 	
      includes all of the devices, programming and
      documentation necessary for the maintenance and support of the Website by
      the Purchaser, except for devices, programming and documentation that are
      commercially available to the Purchaser on reasonable terms through
      readily known sources not affiliated with or otherwise related to the
      Vendors;

	 	 	 
	 	(e) 	
      has been developed and maintained in a workmanlike manner
      and with professional diligence and skill;

	 	 	 
	 	(f) 	
      functions properly and in compliance with the
      Documentation in all material respects;

	 	 	 
	 	(g) 	
      does not contain any back door, time bomb, drop-dead
      device, trojan horse, worm or other software routine designed to disable
      the Website or any portion thereof automatically or allow unauthorized
      access to the Website, with the passage of time or under the positive
      control of any person other than the Purchaser; and

	 	 	 
	 	(h) 	
      is free from any software
viruses;

	24. 	
      no portion of the Website includes or incorporates any
      software that is distributed under a license that requires the Vendors or
      any other person to release any portion of the Software or content of the
      Website or that would require the Vendors, the Purchaser or any other
      person to permit free redistribution of all or any portion of the
      Software;

	 	 
	25. 	
      the Infrastructure is sufficient to host the Website and
      to permit the normal commercial operation of the Website;

	 	 
	26. 	
      all employees of, and consultants to, the Vendors have
      entered into proprietary rights or similar agreements with the Vendors
      pursuant to which the employee or consultant assigns to the Vendors all
      property of the type referred to in the definition of Intellectual
      Property, technical information and other information developed and/or
      worked on by the employee or consultant while employed by the
    Vendors;

	 	 
	27. 	
      all persons having access to or knowledge of the
      Intellectual Property that is Confidential Information and that is
      necessary or required or otherwise used for or in connection with the
      conduct or operation or proposed conduct or operation of the Website have
      entered into appropriate non-disclosure agreements with the
  Vendors;

	 	 
	28. 	
      neither this Agreement nor any document to be delivered
      by the Vendors, nor any certificate, report, statement or other documents
      furnished by the Vendors in connection with the negotiation of this
      Agreement contains or will contain any untrue statement of a material fact
      or omits or will omit to state a material fact necessary to make the
      statement contained herein or therein not misleading;
and

- 4 - 

	29. 	
      the Vendors have disclosed to the Purchaser everything
      material in connection with the Purchased Assets and the business and
      affairs of the Vendors and their status and prospects, and nothing
      disclosed to the Purchaser has been misleading in any material
    respect.

Part 2: Representations and Warranties of the
Purchaser 

The Purchaser hereby represents and warrants to the Vendors,
with the intent that the Vendors will rely thereon in entering into this
Agreement and in concluding the purchase and sale contemplated hereby, as
follows: 

	1. 	
      the Purchaser is a company duly incorporated, validly
      existing and in good standing under the laws of the State of
  Nevada;

	 	 
	2. 	
      the Purchaser has the power, authority and capacity to
      enter into this Agreement and carry out its terms;

	 	 
	3. 	
      the execution and delivery of this Agreement and the
      completion of the transactions contemplated hereby have been duly and
      validly authorized by all necessary corporate action on the part of the
      Purchaser, and this Agreement constitutes a valid and binding obligation
      of the Purchaser enforceable against the Purchaser in accordance with its
      terms; and

	 	 
	4. 	
      neither the execution and delivery of this Agreement nor
      the performance of the Purchaser’s obligations hereunder will violate,
      breach or constitute a default under the constating documents of the
      Purchaser, any agreement or instrument to which the Purchaser is a party
      or any order, decree, judgment, statute, by-law, rule, regulation, or
      restriction applicable to the Purchaser.

SCHEDULE B 

List and Description of Software 

Infrastructure 

- Two virtual servers in a rented
managed hosting environment (HA) at CORPEX Internet GmbH Schauenburgerstrasse 6[]
20095 Hamburg [] Germany
- Development and Production environment with SSH
admin security access 
- Two dedicated customized blog software instances

Contracts 
- Hosting service contract with Corpex
GmbH, Hamburg, Germany 
- Dedicated development contract with Sparx IT
Solutions Pvt. Ltd, Uttar Pradesh, India 
- Management, operations and
development agreement with Vendors 

Software List 
- Base is a customized blog software

- The major blog (http://www.slickX.com) consists of 19 sub-blogs
(Vancouver, Los Angeles, Toronto, Montreal, New York, London, Zurich, New Delhi,
Sydney, Cape Town, Miami, Rio de Janeiro, Buenos Aires, Paris, Berlin, Moscow,
Tokyo, Honk Kong)
- MySQL content and user database
- Use of several open
source/free blog plugins: 
- Programmed / individually customized blog themes
and templates 
- SlickX-specific developed application code 
- PSD design
and HTML+CSS templates 
- Mobile click dummy prototype 
- Working
prototype (old version/design) 
- Administration blog area 
- Blogger
management concept 
- E-mail and Newsletter tool
- User rating and comment
management and reporting 

Software Description / Feature List 
The closed beta
version consists of the elementary features to publish content on
SlickX.com via a web 
browser and a 3rd party mobile content blogging
tool (iOS & Android) 

	· 	Standard blog software features
    
	· 	Individual blog templates 
	· 	Content and blogger
      administration 
	· 	Registration for new bloggers
  
	· 	Open access to content area

	· 	19 Localized blogs 
	· 	Posts can be enriched with photos
      + photo galleries 
	· 	Post promotion through teaser
      management 
	· 	News categories and tags 
	· 	Standard search 
	· 	Post ratings and comments 
	· 	Social media sharing
  

- 2 - 

	· 	Tip / Scoop sending for users
  
	· 	Ad placement tool 
	· 	Google Analytics Tracking 
	· 	Newsletter Registration /
      Administration / Sending 

Accounts 
- Social media accounts (Twitter, facebook)

- E-Mail Marketing and newsletter account 
- Google analytics account
(Now part of the LFMH Master Account) 
- Google apps and mail accounts (Part
of the LFMH Master Account) 

Documentation 
- Requirements in a project management
system 
- Administration How-To's 
- Product and feature roadmap
-
Photo booth concept 
- Epic level community and mobile integration plan

3. Mobile app community 

Integrate the community features in the mobile apps. Set the
community on live status. 

	· 	Feature list of web community on
      mobile devices 
	· 	Create star profiles 
	· 	Create star tracking/sighting
      maps 
	· 	Create event picture galleries
  
	· 	My favorite stars, bloggers,
      usersPediatRx Inc.: Exhibit 10.50 - Filed by newsfilecorp.com

CONSULTING AGREEMENT 

THIS AGREEMENT is dated as of the 29th of May, 2013 

BETWEEN: 
PediatRx Inc. 
a Nevada company having an
office at 
90 Fairmount Road West, Califon, NJ 07830, U.S.A. 
(the
"Client") 

- and - 
Flawsome XLerator GmbH (Switzerland)

Seefeldstrasse 223, CH-8008 Zürich, ZH 

(the "Consultant")

 

WHEREAS the Client desires to engage the Consultant to provide
services to the Client for the term of this Agreement and the Consultant has
agreed to provide such services, all in consideration and upon the terms and
conditions contained herein; 

NOW THEREFORE it is hereby agreed as follows: 

	1. 	
      Services

		
      The Client hereby engages the Consultant to act in the
      role of a Service Provider. The exact tasks are listed in Appendix A. The
      Consultant shall provide the Services when and where required by the
      Client, according to the terms contained herein. The Consultant reports to
      and acts in compliance with the instructions of the General
  Manager.

	 	 
	2. 	
      Term

		
      The Term of this Agreement shall be from the date of
      execution hereof 29th of May 2013 until 31st of
      December 2013. During this period, the Agreement may be terminated by
      either Party at any time with a notice period of 2 months. In the event of
      Termination during the Initial Term, Consultant shall be entitled only to
      the pro rata portion of the Retainer (as defined herein), and shall not be
      entitled to any further payments.

	 	 
	3. 	
      Remuneration

		
      Provided in all cases that the Consultant has provided a
      detailed invoice therefor, the Client agrees to pay the Consultant a
      consulting fee (the “Retainer”) on a monthly basis. The Consultant must
      track its activities and report on a monthly base the delivered services.
      These reports must be enclosed in the invoice. The daily rate is set to
      1.000 USD.

		
      The Consultant shall be responsible for all value-added
      taxes due in respect of the fees paid to the Consultant, and all monthly
      invoices provided by the Consultant shall be paid immediately of receipt
      thereof and shall include any required value-added tax registration
      numbers. Account information of the Consultant – see Appendix B.

	 	 	 
	4. 	
      Independent Contractor

		
      The Consultant's relationship with the Client as created
      by this Agreement is that of an independent contractor for the purposes of
      the applicable taxing legislation. Nothing contained in this Agreement
      shall be regarded or construed as creating any relationship (whether by
      way of employer/employee, agency, joint venture, association, or
      partnership) between the parties other than as an independent contractor
      as set forth herein.

	 	 	 
	5. 	
      Work For Hire

		
      The Consultant acknowledges that it is being retained as
      a consultant to the Client and that as such it does not have the authority
      and cannot commit or bind the Client to any matter, contract or
      negotiation without the prior authorization of the Client.

	 	 	 
	6. 	
      Compliance

		
      The Consultant shall comply with all applicable federal,
      state, provincial and municipal laws, rules and regulations arising out of
      or connected with the performance of the Services under this Agreement by
      the Consultant. The Consultant shall be responsible for all social
      security and related or similar payments relating to or arising out of the
      fees paid to the Consultant under this Agreement and the Services
      performed by the Consultant or its employees. Payments relating to any of
      the above shall be the responsibility of the Consultant and shall be
      forwarded by the Consultant as appropriate, directly to the government
      agencies involved.

	 	 	 
	8. 	
      Area of Responsibility

		
      The area of responsibility, duties and competences will
      be regulated as outlined in Appendix ‘A’ hereto.

	 	 	 
		
      The area of responsibility and the place of work can be
      reasonably modified or adjusted also at short notice by the
  Client.

	 	 	 
	9. 	
      Representations & Warranties.
      The Consultant hereby represents and warrants that:

		(a) 	
      the Consultant has the right and authority to enter into
      this Agreement and perform the Services rendered hereunder and Consultant
      has not entered into and will not enter into any agreement that conflicts
      with the provisions of this Agreement or the grants of rights
      hereunder;

	 	 	 
		(b) 	
      the Consultant shall not reveal to third parties (other
      than Consultant’s professional advisors and representatives) any
      confidential information relating to the Production, the Consultant’s
      participation in the Services, the Production, or Client or Client Related
      Parties, which Consultant may have knowledge of by virtue of the Services
      provided under this Agreement except as necessary for the purposes of
      carrying out the Consultant’s obligations
hereunder;

	 	(c) 	
      the Consultant is over the age of 18 and is of sound mind
      and capacity and the Consultant has been offered the right to obtain
      independent legal advice in connection with the execution of this
      agreement or the Consultant has declined to do so on the Consultant’s own
      volition.

	10. 	
      Support

		
      The Client agrees to provide such assistance and make
      available such promotional materials to the Consultant as is reasonably
      necessary to enable the Consultant to perform the Services under this
      Agreement.

	 	 
	11. 	
      Confidential Information

		
      The Consultant acknowledges that certain of the material
      and information made available to the Consultant by the Client in the
      performance of the Services (the "Confidential Information") will
      be of a confidential nature. The Consultant recognizes that the
      Confidential Information is the sole and exclusive property of the Client,
      and the Consultant shall use its best efforts and exercise utmost
      diligence to protect and maintain the confidentiality of the Confidential
      Information. The Confidential Information is and shall remain the sole and
      exclusive property of the Client regardless of whether such information
      was generated by the Consultant or by others, and the Consultant agrees
      that upon termination of this Agreement and upon written request of
      Client, it shall deliver promptly to the Client all such tangible parts of
      the Confidential Information. Notwithstanding the foregoing provisions of
      this clause, the Consultant shall not be liable for the disclosure or use
      of any of the Confidential Information to the extent that: (i) the
      Confidential Information is or becomes available to the public from a
      source other than the Consultant and through no fault of the Consultant;
      or (ii) the Confidential Information is lawfully obtained by the
      Consultant from a third party or a source outside of this Agreement. This
      provision shall survive termination of the Agreement.

	 	 
	12. 	
      Intellectual Property

		
      Any and all ideas, texts, concepts, studies research,
      findings, presentations, suggestions, or other intellectual or creative
      property created by the Consultant during his engagements, individually or
      jointly with others (the “Intellectual Property Rights”), become, are and
      remain the exclusive property of the Client. As far as such Intellectual
      Property Rights have to be transferred to the Client in order to obtain
      full possession and entitlement thereto, the Consultant hereby assigns any
      and all rights in or resulting from Intellectual Property Rights free of
      charge.

	 	 
	13. 	
      Other Services

		
      The Consultant will be free to perform consulting and
      other services to the Consultant's other clients during the term of this
      Agreement, provided that: (a) the Consultant shall ensure that the
      Consultant is able to perform the Services pursuant to this Agreement in a
      timely and professional fashion; (b) the Consultant shall not provide, or
      enter into an agreement for the provision of services substantially
      similar to the Services without the prior written consent of the Client,
      which consent may be withheld by the Client in its sole discretion; (c)
      during the term of this Agreement and for a period of twelve (12) months
      following termination thereof for any reason, the Consultant shall not
      provide, or enter into an agreement for the provision of any Services
      related to the Client’s Business or the online dating, married dating, or infidelity lifestyle
      without the prior written consent of the Client and at terms to be
  mutually agreed upon by the Parties. 

	14. 	
      Indemnification

		
      The Consultant undertakes to, and does hereby agree to,
      indemnify the Client and its affiliates and its and their officers,
      directors employees and agents against any and all actions, suits, claims,
      costs, and demands, losses, damages and expenses which may be brought
      against or suffered by them or which they may sustain, pay or incur by
      reason of the: (i) the breach by Consultant of the terms hereof; (ii)
      Consultant's performance of the Services under this Agreement; and/or
      (iii) the willful misconduct or gross negligence of the
  Consultant.

	 	 
	15. 	
      Governing Law

		
      This Agreement shall be governed by the laws of the
      United States of America.

	 	 
	16. 	
      Severability

		
      If any provision of this Agreement, or the application of
      such provision to any person or in any circumstance, shall be determined
      to be invalid, illegal or unenforceable, the remaining provisions of this
      Agreement, and the application of such provision to any person or in any
      circumstance other than that to which it is held to be invalid, illegal or
      unenforceable, shall not be affected thereby.

	 	 
	17. 	
      Amendments

		
      Any amendment to this Agreement must be in writing and
      signed by both parties hereto.

	 	 
	18. 	
      Notices

		
      Notices hereunder shall be in writing and must be either
      personally delivered or sent by registered mail to the address(es) set
      forth above. A party may change the address set forth above by proper
      notice to the other.

	 	 
	19. 	
      No Waiver

		
      The failure of any party to insist upon the strict
      performance of a covenant or obligation hereunder, irrespective of the
      length of time for which such failure continues, shall not be a waiver of
      such party's right to demand strict performance in the future. No consent
      or waiver, express or implied, to or of any breach or default in the
      performance of any covenant or obligation hereunder shall constitute a
      consent or waiver to or of any other breach or default in the performance
      of the same or of any other obligation hereunder.

	 	 
	20. 	
      Assignment

		
      This Agreement is personal in nature to the Consultant
      and may not be assigned by the Consultant without the prior written
      consent of the Client, which consent shall not be unreasonably withheld.
      The Client may assign this Agreement at any time without the notice to the
      Consultant.

	 	 
	21. 	
      Enurement

		
      This Agreement shall be binding upon and shall enure to
      the benefit of each of the parties hereto and their respective employees
      and permitted receivers, successors and
assigns.

IN WITNESS WHEREOF the parties hereto have signed this
Agreement as of the day and year first above written. 

PediatRx Inc. 

Date: May 29, 2013

	/s/ Joseph
      Carusone	 

 

CONSULTANT 

Date: May 29th 2013 

	/s/ Mark C.
      Reinold	 
	Mark C. Reinold, Managing Director 	 

Appendix ‘A’ 

The Services 

The Services contemplated herein are to be provided shall
include, without limitation: 

	 	- 	General Management 
	 	 	 
	 	- 	Product Management 
	 	 	 
	 	- 	Requirements Engineering 
	 	 	 
	 	- 	Quality Management 
	 	 	 
	 	- 	Project Management 
	 	 	 
	 	- 	Design Creation 
	 	 	 
	 	- 	Development Team Lead 
	 	 	 
	 	- 	Deployment Management 
	 	 	 
	 	- 	Content Management 
	 	 	 
	 	- 	Reporting Services 
	 	 	 
	 	- 	Web Development 
	 	 	 
	 	- 	Mobile Development 
	 	 	 
	 	- 	Basic Content Creation 
	 	 	 
	 	- 	Server Hosting and Monitoring
  
	 	 	 
	 	- 	Update Services

Appendix ‘B’ 

Administrative Information 

Bank Account Information of the Consultant: 

Account no: 273-110281.60 J 
Clearing No.: 273

BIC/SWIFT: UBSWCHZH80A 
IBAN: CH66 0027 3273 1102 8160 J 

Bank Address:
UBS AG 
Baarerstrasse 14a 
6301 Zug 

Contact: Markus Gmür 
phone: +41-41-727-3393 

Company address: 
Flawsome XLerator GmbH 
Seefeldstrasse
223 
CH-8008 Zurich 
Switzerland

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