Document:

EX-10.11

 Exhibit 10.11 

BAZAARVOICE, INC 
 2012
EQUITY INCENTIVE PLAN 
 ADDENDUM 

Terms and Conditions for French Option Grants 

The following terms and conditions will apply in the case of Option grants to French residents and to those individuals who are otherwise
subject to the laws of France. 
 1. Definitions: All capitalized terms and expressions contained herein shall have the meanings
ascribed to them in the Bazaarvoice Inc. 2012 Equity Incentive Plan, it being specified that: 
 (a) “Applicable Laws”
means the legal requirements relating to the administration of stock option plans under U.S. state corporate laws, U.S. federal and state securities law, the Code, any stock exchange or quotation system on which the Common Stock is listed or quoted
and French corporate, securities, labor and tax laws. 
 (b) “Employee” means (i) any person employed by the Company
or a branch of the Company or a Subsidiary in a salaried position within the meaning Applicable Laws, who does not own more than 10% of the voting power of all classes of stock of the Company, or any Parent or Subsidiary, and who is a resident of
the Republic of France or (ii) any person employed by the Company or a branch of the Company or a Subsidiary who is a resident of France for tax purposes or who performs his or her duties in France and is subject to French income social
security contributions on his or her remuneration. 
 (c) “Fair Market Value” means, as of any date, the dollar value of
Common Stock determined as follows: 
 (i) If the Common Stock is listed on any established stock exchange or a national market system,
including without limitation the Nasdaq Global Select Market or Nasdaq Global Market of the Nasdaq Stock Market, its Fair Market Value will be the average quotation price for the last 20 days preceding the date of determination for such stock (or
the average closing bid for such 20 day period, if no sales were reported) as quoted on such exchange or system and reported in The Wall Street Journal or such other source as the Administrator deems reliable; 

(ii) If the Common Stock is quoted on the Nasdaq Stock Market (but not on the Nasdaq Global Select Market or Nasdaq Global Market thereof) or
regularly quoted by a recognized securities dealer but selling prices are not reported, its Fair Market Value will be the mean between the high bid and low asked prices for the Common Stock for the last 20 days preceding the date of determination;
or 
 (iii) In the absence of an established market for the Common Stock, the Fair Market Value thereof will be determined in good faith by
the Board. 

 (d) “Subsidiary” means any participating subsidiary of the Company located in
the Republic of France and that falls within the definition of “subsidiary” within the meaning of Section L. 225-180 paragraph 1 of the French commercial code. 

(e) “Termination” means if the Participant is an Employee, the last day the Participant worked as Employee irrespective of
whether the termination of the employment agreement is due to resignation or dismissal of the Employee for any reason whatsoever; if the Participant is a corporate officer as defined in Section 2 of this Addendum, Termination means the date on
which he or she effectively leaves his or her position as a corporate officer for any reason whatsoever. 
 (f) “Optioned
Stock” means the Common Shares issued upon the exercise of an Option. 
 2. Eligibility: Options granted pursuant to this
Addendum may be granted only to Employees. To the extent applicable to the Company, the “Président du conseil d’administration”, the “membres du directoire”, the “Directeur general”, the
“directeurs généraux délégués”, the “Gérant” of a company with capital divided by shares who are not also Employees of a Subsidiary in accordance with a valid employment
agreement may also be granted Options hereunder provided that the Optioned Stock are listed. For the purpose of this Addendum, when applicable, the rules set forth for an Employee shall be applicable to the aforementioned corporate officers. 

3. Stock Subject to the Plan: The total number of Options outstanding which may be exercised for newly issued Common Shares may at no
time exceed one-third of the Company’s voting stock, whether preferred stock of the Company or Common Stock. If any Optioned Stock is to consist of reacquired Common Shares, such Optioned Stock must be purchased by the Company, in the limit of
10% of its share capital, prior to the date of grant of the corresponding new Option and must be reserved and set aside for such purposes. In addition, the new Option must be granted within one (1) year of the acquisition of the Common Shares
underlying such new Option. 
 4. Limitations Upon Granting of Options. 

(a) Declaration of Dividend; Capital Increase: To the extent applicable to the Company, Options cannot be granted during the 20 trading
days from (i) the date the Common Stock is trading on an ex-dividend basis or (ii) a capital increase. 
 (b) Non-Public
Information: To the extent applicable to the Company, the Company shall not grant Options during the closed periods required under Section L 225-177 of the French Commercial Code. As a result, notwithstanding any other provision of the
Plan, Options cannot be granted: 
 (i) during the ten (10) trading days preceding and following the date on which the consolidated
accounts, or, if unavailable, the annual accounts, are made public; 
 (ii) during the period between the date on which the Company’s
governing bodies (i.e., the Board of Directors) become aware of information which, if made public, could have a material impact on the price of the Common Shares, and the date ten (10) trading days after such information is made public. 

 (c) Right to Employment: Neither the Plan nor any Option shall confer upon any Participant
any right with respect to continuing the Participant’s employment relationship with the Company or any Subsidiary. 
 5. Exercise
Price. The exercise price for the Common Shares to be issued pursuant to exercise of an Option will be determined by the Board of Directors upon the date of grant of the Option but will be no less than one hundred percent (100%) of the Fair
Market Value per Common Share on the date of grant. 
 6. Term of Option: The term of each Option shall be as stated in the Award
Agreement provided, however, that the maximum term of an Option shall not exceed ten (10) years from the date of grant of the Option. 

7. Exercise of Option/ Restriction on Sale: 

(a) Options may be exercised to the extent they have vested. Options granted hereunder will vest as the Board determines. 

(b) An Option will be deemed exercised when the Company receives: (i) written or electronic notice of exercise (in accordance with the
Award Agreement) from the person entitled to exercise the Option, and (ii) full payment for the Common Shares with respect to which the Option is exercised together with any applicable withholding taxes and social security contributions. Full
payment may consist of any consideration and method of payment authorized by the Board and permitted by the Award Agreement, the Plan and the Addendum to the exclusion of any cashless exercise program. Until the Common Shares are issued (as
evidenced by the appropriate entry in the books of the Company or of a duly authorized transfer agent of the Company), no right to vote or receive dividends or any other rights as a stockholder will exist with respect to the Common Shares,
notwithstanding the exercise of the Option. The Company will issue (or cause to be issued) such Common Shares promptly after the Option is exercised. No adjustment will be made for a dividend or other right for which the record date is prior to the
date the Common Shares are issued, except as provided in Article 13 of the Plan. 
 (c) Option granted to corporate officers: In
the event of Options granted pursuant to this Addendum to a French grantees who qualifies as corporate officer under French law (“mandataires sociaux”) as defined in Section 2 above, the Award Agreement shall determine
(i) the portion of the Options the corporate officer will not be entitled to exercise before the end of his functions or, (ii) the portion of the Common Shares the corporate officer will have to hold until the end of his functions. 

8. Non-Transferability of Options: An Option may not be sold, pledged, assigned, hypothecated, transferred, or disposed of in
any manner other than by will or by the laws of descent or distribution and may be exercised, during the lifetime of the Participant, only by the Participant. 

 9. Changes in Capitalization: If any adjustment or substitution provided for in Article 13
of the Plan to the exercise price and the number of shares of Common Stock covered by outstanding Options would violate Applicable Laws in such a way to jeopardize the favorable tax and social security treatment of this Plan together with this
Addendum and the Options granted thereunder, then no such adjustment nor substitution will be made prior to the exercise of any such outstanding Option. 

10. Information Statements to Participants: The Company or Subsidiary, as required under Applicable Laws, will provide each Participant
with copies to the appropriate governmental entities, such statements of information as required by the Applicable Laws. 
 11. Reporting
to the Shareholders’ Meeting: The Subsidiary of the Company, if required under Applicable Laws, will provide its shareholders with an annual report with respect to Options granted and/or exercised by its Employees in the financial year.EX-10.12

 Exhibit 10.12 

BAZAARVOICE INC. 
 2012
EQUITY INCENTIVE PLAN 
 Addendum to 

Award Agreement for Restricted Stock Units 

(Additional Terms and Conditions of Restricted Stock Unit Grant for Employees Who are 

Residents of France) 
 The
following additional terms and conditions will apply in the case of grants under the Award Agreement to French residents and to those individuals who are otherwise subject to the laws of France. As a matter of principle, any provision included in
the Plan or any other document evidencing the terms and conditions of the Plan that would contravene any substantive principle set out in Articles L.225-197-1 to L.225-197-5 of the French Code de Commerce shall not be applicable to participants who
are residents of France. This Addendum is made as of the Date of Grant and pertains to and is made a part of the Award Agreement between Company and Participant. All undefined capitalized terms herein shall have the meanings ascribed to such terms
as set forth in the Award Agreement. 
 1. Plan and Restricted Stock Award. The grant of Restricted Stock Units
under the Award Agreement is subject to all of the terms and conditions set forth in (a) the Award Agreement including this Addendum or “sub-plan” covering grants under the Award Agreement to residents of France, and (b) the
Plan. In the event of any inconsistency between the terms of the Plan, the Award Agreement, and this Addendum, the terms of this Addendum shall control. Provided that he or she complies with the provisions of the Award Agreement, as amended by this
Addendum, the French Participant will benefit from the favorable tax and social contribution regimes provided by articles 80 quaterdecies of the French Tax Code (Code Général des Impôts) and article L.242-1 of the French
Social Security Code (Code de la Sécurité Sociale) in connection with the grant and settlement of Restricted Stock Units and the disposition of the Shares received upon the vesting of the Restricted Stock Units pursuant to the
Plan. 
 2. Stock Ownership Limitation 

(a) No Shares may be granted to a French Participant who owns 10% or more of the share capital of the Company. 

(b) The number of Shares granted to the French Participant under the Award Agreement shall not exceed 10% of the total number of shares of
Common Stock of the Company. 
 (c) Any Share of stock granted in violation of this Section 2 shall not be deemed to have been granted.

 3. Vesting Schedule. 

(a) Conditions of vesting. Subject to Sections 3(b) and 3(c) below, and irrespective of the provisions of the Award Agreement, no Shares
subject to the Award Agreement shall prior 

 
to the date that is two (2) years after the date the Award is granted (the “Initial Vest Date”). On the Initial Vest Date, all Shares that otherwise would have vested based upon
the vesting schedule set forth in the Award Agreement shall vest, and the remaining Shares shall vest in accordance with such vesting schedule. 

Settlement of Restricted Stock Units granted to French Participants shall only be in Shares. There shall be no settlement of Restricted Stock
Units awarded to French Participants in cash. 
 (b) Forfeiture of Rights to Receive Unissued Shares. If Participant’s
continuous service relationship with the Company and its Subsidiaries terminates for any reason whatsoever, other than Participant’s death, before all of the Shares subject to the Award Agreement are issued pursuant to the Award Agreement, then
he or she shall forfeit his or her rights to receive all of the remaining Shares subject to the Award Agreement that have not been issued as of the date Participant’s service relationship with the Company and its Subsidiaries so terminates.

 (c) Issuance of Shares Upon Death of Participant. If Participant’s continuous service relationship with the Company and its
Subsidiaries terminates as a result of Participant’s death before all of the Shares subject to the Award Agreement are issued pursuant to the Award Agreement, then all of the remaining Shares subject to the Award Agreement that have not been
issued as of the date Participant’s service relationship with the Company and its Subsidiaries so terminates will be issued to Participant’s heirs upon their request as provided under applicable law. Such Shares may be issued at any time
within six (6) months following the date of death by the Participant’s estate or by a person who acquired the right to receive such Shares by bequest or inheritance. 

4. Mandatory Holding Period; Delivery of Issued Shares. 

(a) If Participant (or Participant’s heirs if required by French Law) is issued Shares pursuant to the Award Agreement, then Participant
(or Participant’s heirs) must hold such Shares for a minimum period of two (2) years from the date of issuance of such Shares. 

(b) To ensure the two-year holding requirement of issued Shares under this Section 4, the Company will maintain possession of such issued
Shares until the expiration of such two-year holding requirement. The Company will not be liable for any act it may do or omit to do with respect to holding such issued Shares while acting in good faith and in the exercise of its judgment. 

(c) After the expiration of the two-year holding requirement of issued Shares under this Section 4, promptly following written request of
the Participant, the Company will deliver such issued Shares to a broker, designated by the Participant. Such issued Shares will be evidenced by one or more stock certificates in the name of Participant (or Participant’s heirs). 

5. Nontransferable. No rights granted under the Award Agreement shall be transferable by Participant other than by will
or by the laws of descent and distribution. 

  
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 6. Other Laws. The Company shall have the right to refuse to issue or
transfer Shares subject to the Award Agreement to Participant (or Participant’s heirs) if the Company acting in its absolute discretion determines that the issuance or transfer of such shares might violate any applicable law or regulation. 

7. No Right to Continue Service. None of the Plan, Award Agreement (including this Addendum or
“sub-plan”), or any related material shall give Participant the right to remain employed by the Company or its Subsidiaries or to continue in the service of the Company or its Subsidiaries in any other capacity. 

8. Governing Law. The Plan, the Award Agreement (including this Addendum or “sub-plan”) shall be
governed by the laws of the U.S.A. 
 9. Binding Effect. The Award Agreement (including this Addendum or
“sub-plan”) shall be binding upon the Company and Participant and their respective heirs, executors, administrators and successors. 

10. Amendments. Except as the Company and Participant agree in writing, the Company shall not modify the terms of
the Award Agreement (or this Addendum or “sub-plan”) in such a manner as to cause the French Participant to no longer benefit from the favorable tax and social contribution regimes provided by articles 80 quaterdecies of the French Tax
Code (Code Général des Impôts) and article L.242-1 of the French Social Security Code (Code de la Sécurité Sociale) in connection with the grant and settlement of Restricted Stock Units and the
disposition of the Shares received upon the vesting of the Restricted Stock Units pursuant to the Award Agreement, this Addendum, and the Plan. 

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