Document:

Form of Stock Option Grant Agreement

 Exhibit 10.1 
 FORM OF STOCK OPTION GRANT AGREEMENT 
 EXECUTION COPY 

BANKRATE, INC. 
 2011 EQUITY COMPENSATION PLAN 
 STOCK OPTION GRANT 

This STOCK OPTION GRANT AGREEMENT (this “Agreement”), dated as of June 16, 2011 (the “Date of Grant”), is
delivered by Bankrate, Inc. (the “Company”) to             , an employee of the Company (the “Grantee”). 

RECITALS 

The Bankrate, Inc. 2011 Equity Compensation Plan (the “Plan”) (any and all capitalized terms used in this Agreement and not
defined herein shall have the meanings ascribed to them in the Plan) provides for the grant of options to purchase shares of common stock of the Company (the “Shares”). The Board of Directors of the Company (the “Board”) has
decided to make a stock option grant in connection with the Company’s initial public offering as an inducement for the Grantee to promote the best interests of the Company and its stockholders. 

NOW, THEREFORE, the parties to this Agreement, intending to be legally bound hereby, agree as follows: 

1. Grant of Option. Subject to the terms and conditions set forth in this Agreement and in the Plan, the Company hereby grants to the Grantee a
stock option (the “Option”) to purchase             Shares (initially granted as to             Shares prior to the
June 21, 2011 adjustment) at an option price of $15.00 per Share (initially at an option price of $250.2162 per Share prior to the post-merger adjustment). The Option shall become exercisable according to Paragraph 2 below. 

2. Exercisability of Option. The Option will vest as to             shares on the
first anniversary of the Date of Grant; the remaining             shares will vest in equal monthly installments of
            shares beginning on July 16, 2012 through May 16, 2015 and             shares on June 16, 2015, on
which date the Option will be 100% vested and exercisable; provided the Grantee is employed by, or providing services to, the Company and its Affiliates at all times from the Date of Grant until the applicable vesting date. The right to exercise the
Option shall be cumulative. 
 3. Term of Option. The Option, if still outstanding, shall automatically terminate upon the happening of
the first of the following events: 
 (i) The expiration of the 90-day period after the Grantee ceases to be
employed by, or provide services to, the Company and its Affiliates, if the termination of employment is for any reason other than Disability, death or Cause; 
 (ii) The expiration of the one-year period after the Grantee ceases to be employed by, or provide services to, the Company and its Affiliates on account of the Grantee’s Disability; 

 (iii) The expiration of the one-year period after the Grantee ceases to be
employed by, or provide services to, the Company, if the Grantee dies while employed by, or providing services to, the Company and its Affiliates or within 90 days after the Grantee’ ceases to be so employed or provide such services on account
of a termination of employment described in subparagraph (i) above; 
 (iv) The date on which the Grantee
ceases to be employed by, or to provide services to, the Company and its Affiliates for Cause; or 
 (v) The
seventh anniversary of the Date of Grant. 
 4. Exercise Procedures. 

(a) Subject to the provisions of Paragraphs 2 and 3 above, after the Option has become exercisable, the Grantee may exercise part or all
of the exercisable Option by giving the Company written notice of intent to exercise in the manner provided in Paragraph 12 below, specifying the number of Shares as to which the Option is to be exercised (which must be a whole number and must not
be less than the lesser of 50 or the number of Shares with respect to which the Option is exercisable). On the delivery date, the Grantee shall pay the exercise price (i) in cash, (ii) with the approval of the Board, by delivering Shares
of the Company which shall be valued at their fair market value on the date of delivery, or (iii) by such other method as the Board may approve, including payment through a broker in accordance with procedures permitted by Regulation T of the
Federal Reserve Board. The Board may impose from time to time such limitations as it deems appropriate on the use of Shares of the Company to exercise the Option. 
 (b) The obligation of the Company to deliver Shares upon exercise of the Option shall be subject to all applicable laws, rules, and regulations and such approvals by governmental agencies as may be deemed
appropriate by the Board, including such actions as Company counsel shall deem necessary or appropriate to comply with relevant securities laws and regulations. The Company may require that the Grantee (or other person exercising the Option after
the Grantee’s death) represent that the Grantee is purchasing Shares for the Grantee’s own account and not with a view to or for sale in connection with any distribution of the Shares, or such other representation as the Board deems
appropriate. All obligations of the Company under this Agreement shall be subject to the rights of the Company as set forth in the Plan to withhold amounts required to be withheld for any taxes, if applicable. Subject to Board approval, the Grantee
may elect to satisfy any income tax withholding obligation of the Company with respect to the Option by having Shares withheld up to an amount that does not exceed the applicable withholding tax rate for federal (including FICA), state and local tax
liabilities. 
 5. Covered Transaction. In the event of a Covered Transaction while the Grantee remains employed by the Company and its
Affiliates, the Option shall vest and become fully exercisable. 
 6. Restrictions on Exercise. Only the Grantee may exercise the Option
during the Grantee’s lifetime. After the Grantee’s death, the Option shall be exercisable (subject to the limitations specified in the Plan) solely by the legal representatives of the Grantee, or by the person who acquires the right to
exercise the Option by will or by the laws of descent and distribution, to the extent that the Option is exercisable pursuant to this Agreement. 

  
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 7. Grant Subject to Plan Provisions. This grant is made pursuant to the Plan, the terms of which are
incorporated herein by reference, and in all respects shall be interpreted in accordance with the Plan. The grant and exercise of the Option are subject to the provisions of the Plan and to interpretations, regulations and determinations concerning
the Plan established from time to time by the Board in accordance with the provisions of the Plan, including, but not limited to, provisions pertaining to (i) rights and obligations with respect to withholding taxes, (ii) the registration,
qualification or listing of the Shares, (iii) capital or other changes of the Company and (iv) other requirements of applicable law. The Board shall have the authority to interpret and construe the Option pursuant to the terms of the Plan,
and its decisions shall be conclusive as to any questions arising hereunder. 
 8. No Employment Rights. The grant of the Option shall
not confer upon the Grantee any right to be retained by or in the employ of the Company and shall not interfere in any way with the right of the Company to terminate the Grantee’s employment or service at any time. The right of the Company to
terminate at will the Grantee’s employment or service at any time for any reason is specifically reserved. 
 9. No Shareholder
Rights. Neither the Grantee, nor any person entitled to exercise the Grantee’s rights in the event of the Grantee’s death, shall have any of the rights and privileges of a shareholder with respect to the Shares subject to the Option,
until certificates for Shares have been issued upon the exercise of the Option. 
 10. Assignment and Transfers. The rights and interests
of the Grantee under this Agreement may not be sold, assigned, encumbered or otherwise transferred except, in the event of the death of the Grantee, by will or by the laws of descent and distribution. In the event of any attempt by the Grantee to
alienate, assign, pledge, hypothecate, or otherwise dispose of the Option or any right hereunder, except as provided for in this Agreement, or in the event of the levy or any attachment, execution or similar process upon the rights or interests
hereby conferred, the Company may terminate the Option by notice to the Grantee, and the Option and all rights hereunder shall thereupon become null and void. The rights and protections of the Company hereunder shall extend to any successors or
assigns of the Company and to the Company’s parents, subsidiaries, and affiliates. This Agreement may be assigned by the Company without the Grantee’s consent. 
 11. Governing Law; Captions. This Agreement shall be governed by and construed and enforced in accordance with the laws of the State of Florida, without regard to the principles of conflicts of law
thereof. The captions of this Agreement are not part of the provisions hereof and shall have no force or effect. 
 12. Signature in
Counterparts. This Agreement may be signed in counterparts, each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument. The parties hereto confirm that any facsimile copy of
another party’s executed counterpart of this Agreement (or its signature page thereof) will be deemed to be an executed original thereof. 

  
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 13. Notice. Any notice to the Company provided for in this instrument shall be addressed to the
Company in care of the Chief Financial Officer, Bankrate Inc., 477 Madison Avenue Suite 430, New York, NY 10022, and any notice to the Grantee shall be addressed to such Grantee at the current address shown on the payroll of the Company, or to such
other address as the Grantee may designate to the Company in writing. Any notice shall be delivered by hand, sent by telecopy or enclosed in a properly sealed envelope addressed as stated above, registered and deposited, postage prepaid, in a post
office regularly maintained by the United States Postal Service. 

  
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 EXECUTION COPY 

IN WITNESS WHEREOF, the Company has caused its duly authorized officers to execute and attest this Agreement, and the Grantee has
executed this Agreement, effective as of the Date of Grant. 
  

			
	 BANKRATE, INC.

		
	 By:
	 	  

	 Name:
	 	Thomas R. Evans
	 Title:
	 	President and Chief Executive Officer

 Acknowledged and agreed: 
  

	
	GRANTEE
	
	  

	Name:

 [Signature Page to Stock Option Grant Agreement]Form of Restricted Stock Agreement

 Exhibit 10.2 
 FORM OF RESTRICTED STOCK AGREEMENT 
  
 EXECUTION COPY 
 BANKRATE, INC. 

2011 EQUITY COMPENSATION PLAN 
 RESTRICTED STOCK AGREEMENT 
 This RESTRICTED STOCK AGREEMENT (this
“Agreement”), dated as of June 16, 2011 (the “Grant Date”), is delivered by Bankrate, Inc. (the “Company”) to             , an
employee of the Company (the “Grantee”). 
 RECITALS 

WHEREAS, the Bankrate, Inc. 2011 Equity Compensation Plan (the “Plan”) provides for Grants of Restricted Stock; and

 WHEREAS, the Board of Directors of the Company has decided to make a grant of Restricted Stock in connection with the
Company’s initial public offering and as an inducement for the Grantee to promote the best interests of the Company and its stockholders; 
 NOW, THEREFORE, the parties to this Agreement, intending to be legally bound hereby, agree as follows: 
  

	1.	Restricted Stock Grant. The Company hereby grants to the Grantee             restricted shares of
Stock (the “Restricted Shares”) (initially             prior to the June 21, 2011 adjustment), subject to the terms and conditions of this Agreement and the Plan
(which is incorporated herein by reference with the same effect as if set forth herein in full) in addition to such other restrictions, if any, as may be imposed by law. 

 

	2.	Definitions. All terms used herein shall have the same meaning as in the Plan, except as otherwise expressly provided. For purposes of this Agreement, the term
“vest” as used with respect to any Restricted Shares means the lapsing of the restrictions described herein with respect to such Restricted Shares. 

 

	3.	Vesting and Forfeiture. 

  

	 	(a)	The Restricted Shares, if not forfeited earlier pursuant to section 3(c) or vested earlier pursuant to Section 3(d), shall vest on the first anniversary of the
Grant Date. 

  

	 	(b)	Except as otherwise specifically provided herein, no Restricted Shares shall become vested unless the Grantee is on the applicable vesting date, and since the Grant
Date has continuously been, employed by or providing services to the Company and its Affiliates. 

  

	 	(c)	 If the Grantee ceases to be employed by or provide services to the Company, any then outstanding and unvested Restricted Shares acquired by the Grantee
hereunder shall be automatically and immediately forfeited; provided, however, that in the event that the Grantee ceases to be employed by or provide services to 

	 	
the Company prior to Restricted Shares becoming vested on account of the Grantee’s (i) death or (ii) Disability, then such Restricted Shares shall vest on the date of termination
of employment and shall not be forfeited. 

  

	 	(d)	In the event of a Covered Transaction, unvested Restricted Shares shall immediately vest. 

 

	 	(e)	The Grantee hereby (i) appoints the Company as the Grantee’s attorney-in-fact to take such actions as may be necessary or appropriate to effectuate a transfer
of the record ownership of any Restricted Shares that are granted or forfeited hereunder, (ii) agrees to deliver to the Company, as a precondition to the issuance of any certificate or certificates with respect to any Restricted Shares granted
hereunder, one or more stock powers, endorsed in blank, with respect to such Restricted Shares, and (iii) agrees to sign such other powers and take such other actions as the Company may reasonably request to accomplish the transfer to the
Company of any unvested Restricted Shares that are forfeited hereunder. 

  

	4.	Nontransferability of Award. The Restricted Shares acquired by the Grantee pursuant to this Agreement shall not be sold, transferred, pledged, assigned or
otherwise encumbered or disposed of except as provided herein and in the Plan. 

  

	5.	Issuance of Shares. Restricted Shares shall be evidenced by a stock certificate or by book entry on the books and records of the Company, as the Company may
determine, in the Grantee’s name. If a Restricted Share is evidenced by a stock certificate, then during the period prior to the vesting of the Restricted Share, such certificate may be issued to the Grantee with a legend substantially in the
form set forth in Section 6 below, or alternatively may be held in escrow by the Company on behalf of the Grantee. If unvested Restricted Shares are held in book entry form, the Grantee agrees that the Company may give stop transfer
instructions to the depository to ensure compliance with the provisions hereof. Upon the vesting of a Restricted Share, the Company shall promptly deliver to the Grantee a certificate evidencing such Restricted Share, free of all legends, or shall
promptly cause any restrictions noted in the book entry to be removed. 

  

	6.	Legend. Any certificates representing unvested Restricted Shares shall be held by the Company, and any such certificate shall contain a legend substantially in
the following form: 

 THE TRANSFERABILITY OF THIS CERTIFICATE AND THE SHARES OF STOCK REPRESENTED HEREBY ARE
SUBJECT TO THE TERMS AND CONDITIONS (INCLUDING FORFEITURE) OF THE BANKRATE, INC. 2011 EQUITY COMPENSATION PLAN AND A RESTRICTED STOCK AGREEMENT ENTERED INTO BETWEEN THE REGISTERED OWNER AND BANKRATE, INC. COPIES OF SUCH PLAN AND AGREEMENT ARE ON
FILE IN THE OFFICES OF BANKRATE, INC. 

  
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 As soon as practicable following the vesting of any such Restricted Shares, the Company
shall cause a certificate or certificates covering such Restricted Shares, without the aforesaid legend, to be issued and delivered to the Grantee. If any Restricted Shares are held in book-entry form, the Company may take such steps as it deems
necessary or appropriate to record and manifest the restrictions applicable to such Restricted Shares. 
  

	7.	Dividends. The Grantee shall be entitled to (i) receive any and all dividends or other distributions paid with respect to the Restricted Shares of which the
Grantee is the record owner on the record date for such dividend or other distribution, and (ii) vote any Restricted Shares of which the Grantee is the record owner on the record date for such vote; provided, however, that any property (other
than cash) distributed with respect to a share of Stock (the “associated share”) acquired hereunder, including without limitation a distribution of Stock by reason of a stock dividend, stock split or otherwise, or a distribution of other
securities with respect to an associated share, shall be subject to the restrictions of this Agreement in the same manner and for so long as the associated share remains subject to such restrictions, and shall be promptly forfeited if and when the
associated share is so forfeited; and further provided, that the Board may require that any cash distribution with respect to the Restricted Shares be placed in escrow or otherwise made subject to such restrictions as the Board deems appropriate to
carry out the intent of the Plan. References in this Agreement to the Restricted Shares shall refer, mutatis mutandis, to any such restricted amounts. Any such amounts shall be paid to the Grantee no later than 30 days after the underlying
Restricted Shares become vested. 

  

	8.	Sale of Vested Restricted Shares. The Grantee will be free to sell any Restricted Shares that have become vested, subject to (i) satisfaction of any
applicable tax withholding requirements with respect to the vesting or transfer of such Restricted Shares; (ii) the completion of any administrative steps (for example, but without limitation, the transfer of certificates) that the Company may
reasonably impose; and (iii) applicable requirements of federal and state securities laws. 

  

	9.	Certain Tax Matters. The Grantee has been advised to confer promptly with a professional tax advisor to consider whether the Grantee should make an “83(b)
election” with respect to the Restricted Shares. Any such election, to be effective, must be made in accordance with applicable regulations and within thirty (30) days following the Grant Date. The Company has made no recommendation to the
undersigned with respect to the advisability of making such an election. The Grantee expressly acknowledges that the award or vesting of the Restricted Shares acquired hereunder, and the payment of dividends with respect to the Restricted Shares,
may give rise to “wages” subject to withholding, agrees that the Grantee’s rights hereunder are subject to the Grantee’s paying promptly to the Company in cash (or by such other means as may be acceptable to the Company in its
discretion) all taxes required to be withheld in connection with such award, vesting or payment. 

  

	10.	Governing Law; Captions. This Agreement shall be governed by and construed and enforced in accordance with the laws of the State of Florida, without regard to
the principles of conflicts of law thereof. The captions of this Agreement are not part of the provisions hereof and shall have no force or effect. 

  
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	11.	Plan. The Restricted Shares are granted pursuant to the Plan which is incorporated herein by reference and the Restricted Shares shall, except as otherwise
expressly provided herein, be governed by the terms of the Plan. In the event of a conflict between the provisions of this Agreement and the terms of the Plan, the terms of the Plan shall control. The Grantee hereby acknowledges receipt of a copy of
the Plan and agrees to be bound by all the terms and provisions thereof. The Grantee and the Company each acknowledge that this Agreement (together with the Plan) constitutes the entire agreement and supersedes all other agreements and
understandings, both written and oral, among the parties or either of them, with respect to the subject matter hereof. 

  

	12.	No Employment Rights. This Agreement shall not create any right of the Grantee to continued employment with the Company or limit the right of Company to
terminate the Grantee’s employment at any time and shall not create any right of the Grantee to employment with the Company. 

  

	13.	Signature in Counterparts. This Agreement may be signed in counterparts, each of which shall be an original, with the same effect as if the signatures thereto
and hereto were upon the same instrument. The parties hereto confirm that any facsimile copy of another party’s executed counterpart of this Agreement (or its signature page thereof) will be deemed to be an executed original thereof.

  

	14.	Amendment. This Agreement may be amended only by mutual written agreement of the parties. 

  
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 IN WITNESS WHEREOF, Bankrate, Inc. has executed this Restricted Stock Agreement as of the
date first written above. 
  

			
	BANKRATE, INC.
		
	By:	 	  

	Name:	 	Thomas R. Evans
	Title:	 	President and Chief Executive Officer

 Acknowledged and agreed: 
  

	
	GRANTEE
	
	  
	 Name:

 [Signature Page to Restricted Stock Agreement]

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