Document:

EX-10.15

 Exhibit 10.15 
 October 3, 2011 
 Via Hand Delivery 

Personal and Confidential 

Mr. Victor (Chip) Perry 
 Re: Amended and
Restated Employment Agreement 
 Dear Chip: 
 This letter, collectively with Exhibits A and B attached hereto, documents our agreement with respect to your employment with AutoTrader.com, Inc., a Delaware corporation (the “Company”) as
amended and restated as of October 3, 2011 (the “Restated Agreement”). 
 As you know, you are currently employed
by the Company as its President and Chief Executive Officer. Consequently, both you and the Company have decided to enter into this Restated Agreement in order to define your employment relationship. Therefore, in consideration of the agreement of
the Company to continue to employ you subject to the terms of this Restated Agreement, and for other good and valuable consideration provided for herein, you and the Company agree as follows: 

 

	 	1.	 Term. Your employment under this Restated Agreement will commence on October 3, 2011 (the “Effective Date”) and shall end on
December 31, 2015 (the “Expiration Date”) unless sooner terminated as provided below (the “Term”). This Restated Agreement may be renewed for any additional term on mutual agreement of the parties. In the event the parties
do not agree to renew this Restated Agreement for any additional term, you automatically shall become an at-will employee following the Term. 

  

	 	2.	 General Duties. You will be employed as President and Chief Executive Officer of the Company and will perform duties as are assigned to you
by the Board of Directors of the Company and which are consistent with your positions and responsibilities as President and Chief Executive Officer. You will provide your services to the Company to the exclusion of all other employment activity and
devote your entire working time and best efforts to such services. You shall not engage in any other business activity that would interfere with your responsibilities or your duties under this Restated Agreement. 

 

	 	3.	 Sale Transaction Duties. Without limitation on the foregoing, in the event that the Company seeks to sell AutoTrader.com to a third party or
parties (whether by merger, sale of stock, sale of assets or otherwise, a “Sale Transaction”), you shall, as requested by the Company, use your reasonable best efforts to assist the Company in its efforts to market the Company. As
requested, such responsibilities shall include, without limitation: (i) participating in management presentations led by the Company’s investment advisors, and (ii) assisting in any due diligence process as requested by the Company.
The failure of the Company to effect a Sale Transaction will not itself constitute a breach of your obligations under this Section 3. 

	 	4.	 Salary and Benefits. During the Term, you will be compensated for your services with an annual base salary (the “Base Salary”). The
rate of such Base Salary shall be Seven Hundred Thousand Dollars ($ 700,000) per annum through and including December 31, 2011. The Base Salary may be adjusted from time to time by the Company in its sole discretion, but in any event may
not be decreased unless the same proportionate reduction is made to the annual base salaries of all of the Company’s senior management generally, with any such reduction not to exceed ten percent (10%) of such base salary in each calendar
year. You shall be paid the Base Salary on the same payroll cycle as other executive employees of the Company. During the Term, you shall receive normal Company benefits available to similarly situated employees, which benefits shall include those
perquisites which are provided to you on the date hereof and which benefits may be modified from time to time for all of the Company’s senior management who have such benefits by the Company in its sole discretion. All payments made to you or
on your behalf under the terms of this Restated Agreement, including all payments of Base Salary and any bonuses or long-term incentive award payments, shall be subject to all applicable withholding required by law (such as income and payroll taxes)
and such additional withholding to which you may agree. 

  

	 	5.	Signing Bonus. In consideration for and conditioned on your entering into this Restated Agreement you will receive from the Company a lump sum cash bonus of One
Million Dollars ($ 1,000,000) (the “Signing Bonus”), payable within thirty (30) days after you sign this Restated Agreement. For purposes of clarity, the Signing Bonus is not pension eligible earnings. 

 

	 	6.	 Annual Cash Bonus. You will be eligible to receive an annual cash bonus payment, ranging from 0% of Base Salary to a maximum of 150% of Base
Salary, and with a target of 75 % of Base Salary (a bonus based on such target percentage of Base Salary is hereinafter referred to as the “Target Bonus”), payable at such times, subject to the terms of the Company’s annual bonus
plan, as other similarly situated participants in the bonus plan are paid, but in any event on or before March 15 of the year following the year for which a bonus is to be paid. Whether any bonus is payable and the amount thereof within the
above-described range shall, subject to such terms, be based on meeting Company performance objectives and other objectives determined in accordance with the annual bonus plan, as may be amended from time to time by the Company in its sole
discretion; provided, however, that, should you voluntarily terminate your employment with Company, other than for Good Reason, or should Company terminate your employment for Cause prior to the end of any calendar year, then you shall not be paid
the Annual Cash Bonus for that calendar year. 

  

	 	7.	Retention Bonuses. In consideration for and conditioned on your continued employment through each of the dates specified below, you will receive from the Company
a lump sum cash retention bonus of One Million Dollars ($1,000,000) (the “Retention Bonuses”), payable annually on or before each the following dates: December 31, 2012, December 31, 2013, December 31, 2014, and
December 31, 2015. Should you voluntarily terminate your employment with the Company, other than for Good Reason, or should the Company terminate your employment for Cause prior to the end of any calendar year, then you shall not be paid the
Retention Bonuses for that calendar year or any future year. For purposes of clarity, any Retention Bonuses that are paid to you are not pension eligible earnings. 

 

	 	8.	 Success Bonus. In the event that a definitive agreement for a Sale Transaction is entered into prior to December 31, 2015, and such Sale
Transaction subsequently closes (whether or not during the Term), and provided that you have not voluntarily terminated your employment with the 

  
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Company, other than for Good Reason, and your employment has not been terminated by the Company for Cause on or before the date that such definitive agreement is entered into, the Company shall
pay you a lump sum cash bonus of One Million Dollars ($ 1,000,000) (the “Success Bonus”). Such Success Bonus shall be paid to you within thirty (30) days after the date of the closing of the Sale Transaction, but in no event later
than January 31 following the calendar year in which such closing occurs. An initial public offering (“IPO”) shall not constitute a Sale Transaction for purposes of this section, and no Success Bonus shall be payable as a result
thereof. 

  

	 	9.	Stock and Long-Term Incentive Awards. You will be eligible to participate in each long-term incentive plan of the Company to the extent any such plan exists and
substantially all of the Company’s senior management are eligible to participate in it, and provided that the terms of any such plan may be modified from time to time for all of the Company’s senior management by the Company in its sole
discretion. The Company’s obligations to you with respect to your existing Company stock holdings and long-term incentive awards are also set out in Exhibit A attached hereto. Exhibit A is incorporated into this Restated Agreement as if fully
set forth herein. Contemporaneous with and in consideration of the execution of this Restated Letter Agreement, you will receive an award of 366,668 stock options under the AutoTrader.com Long-Term Incentive Plan (“LTIP”) with an exercise
price of $59.98, with the terms of such award to be as set forth in your 2011 option award agreement at Attachment 2 to Exhibit A. Any reference herein or in any of the Exhibits hereto to “Restated Agreement” shall be a collective
reference to this Restated Agreement and the Exhibits attached hereto. For purposes of clarity, reference in such Exhibits to “Restated Letter of Agreement” or “Restated Letter Agreement” shall refer to the body of this amended
and restated agreement as set forth in this letter format. References in such Exhibits to “Restated Letter Agreement (including the Exhibits thereto)” shall be equivalent to referencing the Restated Agreement in its entirety.

  

	 	10.	 Termination. Notwithstanding the provisions of Section 1 above, your employment under this Restated Agreement and the Term hereunder
shall terminate on the earliest of the following dates: 

 a. Death. On the date of your death.

 b. Disability. Subject to applicable law, on the date specified in a written notice from the Company
terminating your employment due to your Disability (as defined in the Company’s long- term disability policy). 
 c. By Company for Cause. On the date of delivery to you of a written notice from the Company terminating your employment for Cause. The term “Cause” used in this Restated Agreement shall mean:
(i) commission by you of fraud against the Company; (ii) your willful and continuing failure or willful and continuing refusal to attempt in good faith to implement or undertake the lawful directives of the Company’s Board of
Directors relating to your employment responsibilities; (iii) engaging in willful misconduct that causes material harm to the Company or that reflects adversely in a material respect on the Company or materially affects your ability to perform
your duties hereunder; (iv) your indictment for, conviction of, or plea of “guilty” or “no contest” to a felony or your indictment for, conviction of, or plea of “guilty” or “no contest” to a crime,
whether or not a felony, that causes material harm to the Company or brings you into public disrepute or scandal; (v) subject to applicable law, dependence on alcohol or drugs without the supervision of a physician or the illegal use,
possession or sale of drugs which impairs your ability to perform your duties under this Restated Agreement; (vi) your theft, misappropriation, 

  
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embezzlement or conversion of the assets or opportunities of the Company; (vii) a material breach by you of the terms, covenants or representations of this Restated Agreement that is not
reasonably cured within five (5) days after receipt of notice thereof given by the Company stating in reasonable detail the actions or omissions purported to constitute a breach of your obligations hereunder; or (viii) a material failure
by you to comply with the Company’s written policies that is not reasonably cured within five (5) days after receipt of notice thereof given by the Company stating in reasonable detail the actions or omissions purported to constitute a
breach of such policies. For purposes of this Restated Agreement, no action or non action shall be deemed to be “willful” if taken or omitted to be taken in the good faith belief that such action or non action was in, or not opposed to,
the best interests of the Company. Anything herein to the contrary notwithstanding, you will not be terminated for “Cause,” within the meaning of clauses (ii), (iii), (vii) or (viii) of this subsection, unless you have an
opportunity to be heard before the Board of Directors of the Company and, after such hearing, there is a majority vote of the members of such Board to terminate you for Cause; provided that where you have been given an opportunity to cure pursuant
to clauses (vii) or (viii), such opportunity for hearing shall be provided in the event you fail to cure the basis for your termination subject to such provisions (vii) or (viii). In the event of termination of your employment for Cause,
the Company shall pay you only such Base Salary as had been earned but unpaid as of the date of the termination and you shall receive no further payments of any kind except as otherwise required by the terms of any Company shareholder agreement,
unit appreciation agreement, benefit plan, long term incentive plan or applicable law and as otherwise provided in subsection 10 (f) below. 
 d. By Company Without Cause. On the date specified in a written notice from the Company terminating your employment Without Cause, or, in the event no date is specified in the notice, on the date on which
the written notice is delivered to you. For purposes of this Restated Agreement, “Without Cause” shall mean any reason for the Company’s decision to terminate your employment other than by reason of your death, Disability or for
Cause, as provided in subsections (a) through (c) above. In the event of the termination of your employment Without Cause pursuant to this subsection (d), the Company shall pay to you following termination as severance pay (the
“Severance Pay”) the sum of Two Million Five Hundred Thousand Dollars ($2,500,000) payable in equal installments at intervals coinciding with the Company’s normal payroll periods (the “Severance Pay Installments”) over a
period of Twenty-four (24) months commencing with the first such payroll period occurring after the effective date of such termination (the “Severance Period”). In such event, the Company shall also: (i) within thirty
(30) days following the date of such termination Without Cause, pay you a cash lump sum equal to a pro rata Target Bonus for the year in which such termination Without Cause occurs in lieu of the annual cash bonus set out in Section 6,
(ii) vest as described in Exhibit A, Attachment 2, the stock options granted to you under Section 9 above, (iii) within thirty (30) days following the date of such termination Without Cause, pay you a cash lump sum equal to any
Retention Bonuses otherwise payable during the twenty-four (24) months following your termination, and (iv) provide “Healthcare Benefits Continuation” defined as follows: to the extent you and your eligible dependents had health
insurance coverage through the Company’s employee benefit plans as of the date of such termination Without Cause, the Company will provide during the Severance Period continuation of health insurance coverage at Company’s cost, provided
that such continuation may accomplished either by providing continuation coverage under COBRA or by another method or any combination of methods chosen by Company in its sole discretion. Anything herein to the contrary notwithstanding, it is
provided that: (x) such coverage may be modified from time to time for all of the Company’s senior management by the Company in its 

  
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sole discretion to the extent permitted by law, (y) if you become eligible for other group health insurance coverage from a new employer, to the extent coverage is continued under COBRA, any
Company payments for COBRA continuation coverage shall cease prior to the end of the Severance Period, and, to the extent coverage is continued by another method, such coverage shall cease prior to the end of the Severance Period, and (z) such
coverage provided during the Severance Period, by whatever method provided, shall be included in (and not in addition to) the continuation period under COBRA to the extent permitted by law. It is further provided that if, during the Severance
Period, you become reemployed by Company or any of its affiliates, then the Severance Pay and Healthcare Benefits Continuation shall cease. 
 e. By You for Good Reason. You may terminate your employment for “Good Reason” as defined herein upon 30 days written notice delivered to the Company. “Good Reason” for purposes of
this Restated Agreement shall mean the occurrence of any of the following events without your written consent: (i) a material reduction by the Company in your Base Salary or Target Bonus opportunity (other than an inadvertent reduction not
occurring in bad faith and that is remedied by the Company within 45 days after receipt of notice thereof given by you and other than where the same proportionate reduction is made to the annual base salaries or Target Bonus opportunities of all of
the Company’s senior management generally), (ii) a material diminution in your duties or responsibilities that is not reasonably cured within thirty (30) days after receipt of notice thereof given by you stating in reasonable detail
the actions or omissions purported to constitute a breach of the Company’s obligations in that respect, (iii) a material breach by the Company of any of its obligations under this Restated Agreement (including the Exhibits hereto) that is
not reasonably cured within thirty (30) days after receipt of notice thereof given by you stating in reasonable detail the actions or omissions purported to constitute a breach of the Company’s obligations hereunder, or (iv) a
relocation of your principal Company office to a location more than 50 miles from Atlanta, Georgia. In the event you terminate your employment for Good Reason pursuant to this subsection (e), following termination, the Company shall pay to you or
provide you with all the compensation and benefits that you are entitled to receive under subsection 10(d) above, in each case payable at the times and subject to the terms and conditions provided in subsection 10(d) above, as if the Company had
terminated your employment Without Cause. 
 f. Liability of Company following termination. Following the
termination of your employment under this Restated Agreement for any reason, the Company will have no further liability to you, your participation in all Company benefit plans will cease and no further payments will be made to the you, except
(i) as may otherwise be expressly provided in this Section 10 or in Section 13; (ii) to the extent you are entitled to the payment of any compensation as provided in Sections 5, 6, 7, 8 or 9 (including Exhibit A hereto) hereof;
(iii) to the extent of vested benefits under, or you qualify for benefits following termination of employment under, any employee benefit plan (including the Cox Enterprises, Inc. Pension Plan) available to you as provided in Section 4
hereof (including those the Company is required to continue under Sections 10 or 13), all at the times provided for such payment in the applicable plan; (iv) to the extent you are entitled to the reimbursement of business expenses incurred
prior to termination; (v) as provided in Section 24 hereof; and (vi) as otherwise required by applicable law. Notwithstanding any other provision of this Restated Agreement, as a precondition to commencing or continuing payment or
provision to you of any Severance Pay, Retention Bonuses, and Healthcare Benefits Continuation during the Severance Period, as set forth in subsections (d) and (e) hereof and subsection 13 (b), you must: (x) enter into, within
twenty-one (21) days after receipt of a release, to be provided by 

  
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the Company within a reasonable period of time following your termination, in a form in the Company’s discretion (but no sooner than the date of your termination), and to not later revoke, a
release of any and all claims against the Company, its employees, officers, directors, shareholders, affiliates, subsidiaries and the like arising on or before the date the release is signed, provided that such release will not contain any
restrictive covenants in addition to those set forth herein in Exhibit B and will not amend or modify the restrictive covenants set forth herein in Exhibit B and (y) not be in breach in any material respect of any of your covenants and
obligations which survive termination of this Restated Agreement and your employment with Company, including, without limitation, the restrictive covenants and confidentiality provisions set forth in Exhibit B attached hereto. 

g. No Mitigation nor Offset. In the event of any termination of your employment under this Restated Agreement, you shall
be under no obligation to seek other employment and there shall be no offset against amounts due to you under this Restated Agreement on account of any compensation attributable to any subsequent employment that you may obtain. 

 

	 	11.	 Restrictive Covenants, Confidentiality and Intellectual Property. You agree to be bound by certain restrictive covenants, confidentiality
obligations and intellectual property provisions which are set out in Exhibit B that is attached hereto and incorporated into this Restated Agreement as if fully set forth herein. 

 

	 	12.	 Enforcement. You acknowledge and agree that the services to be provided by you under this Restated Agreement are of a special, unique and
extraordinary nature. You agree that the existence of any claim or cause of action by you against the Company, whether predicated on this Restated Agreement or otherwise, shall not constitute a defense to the enforcement by the Company of the
covenants and restrictions in Exhibit B. You agree that the restrictive covenants contained in Exhibit B are a material part of your obligations under this Restated Agreement for which the Company has agreed to compensate you as provided in this
Restated Agreement. You agree that the injury the Company will suffer in the event of the breach by you of any clause of Exhibit B will cause the Company irreparable injury that cannot be adequately compensated by monetary damages alone. Therefore,
you agree that the Company, without limiting any other legal or equitable remedies available to it, shall be entitled to obtain equitable relief by injunction or otherwise in accordance with the choice of forum and choice of law provisions of
Section 15 hereof, including, without limitation, injunctive relief to prevent your failure to comply with the terms and conditions of Exhibit B. Without limitation on the second sentence of this Section 12, nothing in this section shall
prohibit you from asserting defenses as to the issue of whether or not you are in actual or anticipatory breach of any of your obligations under Exhibit B. 

 

	 	13.	 Successors and Assigns, No Third Party Beneficiaries. 

a. Rights of Assignment. The rights and obligations of the Company under this Restated Agreement shall be binding on and
inure to your benefit and that of the Company, its successors and permitted assigns. Your rights and obligations under this Restated Agreement shall be binding on and inure to the Company’s benefit and that of you, your heirs and legal
representatives. Neither party may assign this Restated Agreement without the prior written consent of the other, except that, in the event of merger, consolidation or similar reorganization of Company, or in connection with a Sale Transaction, the
Company may assign this Restated Agreement, either by voluntary act or by operation of law, to the entity surviving such merger or 

  
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resulting from such consolidation or similar reorganization, or to the purchaser or surviving entity in a Sale Transaction, as the case may be, provided such assignee agrees to be bound by the
terms of this Restated Agreement (including the Exhibits hereto). Upon such assignment and agreement to be bound by this Restated Agreement, this Restated Agreement, including, without limitation, the restrictive covenants set forth in Exhibit B
attached hereto, shall inure to the benefit of and shall be binding upon such assignee as though such assignee had been an original party hereto and the Company shall be discharged of all of its obligations under this Restated Agreement (provided,
the Company shall remain obligated to perform its obligations under Sections 8, 9, 24 and Exhibits A and B hereof). This Restated Agreement does not create, and shall not be construed as creating any rights enforceable by any person not a party to
this Restated Agreement other than your heirs and legal representatives. 
 b. Termination in the event this
Restated Agreement is not assigned to a purchaser or surviving entity. In the event the Company does not assign this Restated Agreement to the purchaser or surviving entity in connection with the closing of a Sale Transaction, then the Company shall
have the right to terminate your employment upon written notice to you and, in the event of such termination, Company shall pay and provide to you (i) such Base Salary as had been earned but unpaid, (ii) the Severance Pay for the Severance
Period, (iii) a pro rata Target Bonus as provided in subsection 10 (d) above and the Healthcare Benefits Continuation, (iv) any Retention Bonuses that would otherwise have been earned in the twenty-four (24) months immediately
following your termination as provided in Section 10(d) above, (v) the Success Bonus, if otherwise earned, within thirty (30) days of the date of such closing, but in no event later than January 31 following the calendar year in
which such closing occurs, and (vi) any other payments due you pursuant to subsection 10 (f) if and when applicable. For purposes of clarity, such Severance Pay, pro rata Target Bonus and Healthcare Benefits Continuation, in each case,
shall be payable at the times and subject to the terms and conditions provided in subsection 10 (d) above. 
  

	 	14.	 Waiver or Modification. Any waiver by the Company or you of a breach of any provision of this Restated Agreement shall not operate as, or be
construed to be, a waiver of any other breach of such provision of this Restated Agreement. The failure of the Company or you to insist on strict adherence to any term of this Restated Agreement on one or more occasions shall not be considered a
waiver or deprive the Company or you of the right thereafter to insist on strict adherence to that term or any other term of this Restated Agreement. Neither this Restated Agreement nor any part of it may be waived, changed or terminated orally, and
any waiver, amendment or modification must be in writing signed by you and the Company. 

  

	 	15.	 Remedies, Choice of Law, and Forum Selection. Without limitation on Company’s specific rights to obtain equitable relief set forth in
Section 12, each party, in addition to any other remedies at law or in equity it may have, shall be entitled to seek equitable relief, including injunctive relief and specific performance, in connection with a breach of the provisions of this
Restated Agreement. All provisions of this Restated Agreement shall be governed by and construed in accordance with the laws of the State of Delaware exclusively and without reference to principles of conflict of laws. Any lawsuit, claim, or other
legal proceeding arising out of or relating to this Restated Agreement shall be brought exclusively in the Delaware Court of Chancery, and you and the Company hereby submit to personal jurisdiction within the State of Delaware and to venue in such
courts. 

  
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	 	16.	 Entire Agreement; Construction. This Restated Agreement and the provisions of Exhibits A and B hereto contain the entire understanding of the
parties relating to the subject matter of this Restated Agreement and supersede all other prior or contemporaneous written or oral agreements, representations, understandings or arrangements between the parties relating to the subject matter hereof
and thereof. You acknowledge that, in entering into this Restated Agreement, you did not rely and have not relied on any statements or representations not contained in this Restated Agreement. The parties acknowledge and agree that they have been
represented by counsel and that each of the parties has participated in the drafting of this Restated Agreement. Accordingly, it is the intention and agreement of the parties that the language, terms and conditions of this Restated Agreement are not
to be construed in any way against or in favor of any party hereto by reason of the responsibilities in connection with the preparation of this Restated Agreement 

 

	 	17.	 Severability. Any term or provision of this Restated Agreement that is determined to be invalid or unenforceable by any court of competent
jurisdiction in any jurisdiction shall, as to such jurisdiction, be ineffective to the extent of such invalidity or unenforceability without rendering invalid or unenforceable the remaining terms and provisions of this Restated Agreement or
affecting the validity or enforceability of any of the terms or provisions of this Restated Agreement in any other jurisdiction and such invalid or unenforceable provision shall be modified by such court so that it is enforceable to the extent
permitted by applicable law. 

  

	 	18.	 Freedom to Contract. You represent and warrant that you have the right to enter into this Restated Agreement, that you are eligible for
employment by the Company and that no other written or verbal agreements exist that would be in conflict with or prevent your performance of any portion of this Restated Agreement. 

 

	 	19.	 Cooperation. In consideration of the benefits granted to you hereunder, at anytime after the termination of your employment with the Company,
you agree to remain reasonably available to cooperate with the Company with respect to any matters over which you had control, responsibilities or knowledge during your employment with the Company, including without limitation, providing truthful
cooperation in litigation matters relating to the Company or its affiliates and about which you have knowledge, whether or not such matters have been commenced as of the termination of your employment. To the extent possible, the Company will try to
limit your participation to regular business hours. In any event, (i) in any matter subject to this Section 19, you shall not be required to act against your own legal interest and (ii) any request for such cooperation shall take into
account your other personal and business commitments. The Company agrees to provide you reasonable notice in the event your assistance is required. The Company will reimburse you for the reasonable costs and expenses incurred by you as a result of
providing cooperation upon the submission of the appropriate documentation to the Company. Such costs and expenses shall include, without limitation, travel costs and legal fees to the extent you reasonably believe that separate representation is
warranted. Your entitlement to reimbursement of such costs and expenses, including legal fees, pursuant to this Section 19, shall in no way affect your rights to be indemnified and/or advanced expenses in accordance with the Company’s
corporate documents, any applicable insurance policy, and/or in accordance with this Restated Agreement. 

  

	 	20.	 Affiliates. Whenever used in this Restated Agreement, the term “affiliates” shall refer to any parent, subsidiary, or other entity
(including but not limited to any parent or subsidiary of any such parent, subsidiary or other entity) connected to the Company by common ownership and control, regardless of corporate form. 

  
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	 	21.	Tax Compliance. Although the Company makes no guarantee with respect to the treatment of payments or benefits under this Restated Agreement and shall not be
responsible in any event with regard to this Restated Agreement’s compliance with Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”) and any regulations or official guidance relating thereto (collectively,
“Section 409A”), this Restated Agreement is intended to comply with the applicable requirements of Section 409A and shall be construed and interpreted in a manner so as to comply therewith. Notwithstanding any other provision in this
Restated Agreement to the contrary, all expenses eligible for reimbursement hereunder shall be paid to you promptly in accordance with the Company’s customary practices (if any) applicable to the reimbursement of expenses of such type, but in
any event by no later than December 31 of the calendar year following the calendar year in which such expenses were incurred. The expenses incurred by you in any calendar year that are eligible for reimbursement under this Restated Agreement
shall not affect the expenses incurred by you in any other calendar year that are eligible for reimbursement hereunder. Your right to receive any reimbursement hereunder shall not be subject to liquidation or exchange for any other benefit.
Notwithstanding any other provision of this Restated Agreement to the contrary, if you are a “specified employee” on the date of any “separation from service” and you become entitled to receive payments as a result of such
separation from service, then you shall not receive any payments that are subject to Section 409A until the first day of the seventh month thereafter, and any payments otherwise due prior to such date shall be delayed and paid during such
seventh month. The terms “specified employee” and “separation from service” shall have the meanings set forth in Section 409A. This provision shall apply at any time during which the Company or any member of the
Company’s control group of businesses (which are aggregated with the Company under Code Section 409A(d)(6)) has publicly-traded stock, and shall cease to be effective on the date that no such member of the Company’s control group of
businesses has publicly-traded stock. Notwithstanding anything contained in this Restated Agreement to the contrary, each and every payment made under this Restated Agreement or otherwise shall be treated as a separate payment and not as a series of
payments. 

  

	 	22.	Survival. The covenants, agreements, representations and warranties contained in this Restated Agreement shall survive the termination of the Term and your
termination of employment with the Company at any time and for any reason. 

  

	 	23.	Representations. The Company represents and warrants that (i) the execution, delivery and performance of this Restated Agreement by the Company has been
fully and validly authorized by all necessary corporate action, (ii) the officer signing this Restated Agreement on behalf of the Company is duly authorized to do so, (iii) to Company’s knowledge, the execution, delivery and
performance of this Restated Agreement does not violate any applicable law, regulation, order, judgment or decree or any agreement, plan or corporate governance document to which the Company is a party or by which it is bound and (iv) upon
execution and delivery of this Restated Agreement by the Company and you, it shall be a valid and binding obligation of the Company enforceable against it in accordance with its terms, except to the extent that enforceability may be limited by
applicable bankruptcy, insolvency or similar laws affecting the enforcement of creditors’ rights generally. 

  

	 	24.	 Indemnification. During the Term and thereafter, the Company agrees to indemnify and hold you and your heirs and representatives harmless, to
the maximum extent permitted by Delaware law, against any and all damages, claims, costs, liabilities, losses and expenses (including reasonable 

  
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attorneys’ fees) as a result of any claim or proceeding, or threatened claim or proceeding, against you that arises out of or relates to your service as an officer, director or employee, as
the case may be, of the Company, or your service in any such capacity or similar capacity with an affiliate of the Company or other entity at the request of the Company, in any case, both prior to and after the Effective Date, and to advance to you
or your heirs or representatives such expenses upon written request. 

  

	 	25.	Notices. All notices called for hereunder shall be in writing and shall be deemed made (1) three (3) business days after mailing by
certified/registered mail return receipt requested, (2) when personally delivered or (3) one (1) business day after being sent by a nationally recognized courier, in any case, as follows: (i) to you , at the address set forth
above and (ii) to the Company, c/o Corporate Secretary, 6205 Peachtree Dunwoody Road, Atlanta, Georgia 30328, or in accordance with any subsequent written direction. 

 

	 	26.	Counterparts. This Restated Agreement may be executed in counterparts, each of which will constitute an original, and all of which will constitute one agreement.

 [THIS SPACE INTENTIONALLY LEFT BLANK] 
 [SIGNATURES APPEAR ON FOLLOWING PAGE] 

  
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 This Restated Agreement may be accepted by signing and dating both this letter and the
enclosed copy of this letter in the space below and returning one signed copy to me not later than 11:59 p.m. on Monday, October 3rd, 2011. 
  

					
	Sincerely,
	
	AUTOTRADER.COM, INC.
		
	By	 	 /s/ Charles N. Bowen

		 	Charles N. Bowen
		 	Secretary

  

			
	ACCEPTED AND AGREED TO,
	
	October 3, 2011:
	
	 /s/ Victor (Chip)
Perry                            10/3/11

	Victor (Chip) Perry
	
	Witness:
	
	  

		
	Print Witness Name:	 	  

  
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 EXHIBIT A 

TO VICTOR (CHIP) PERRY RESTATED LETTER OF AGREEMENT WITH 

AUTOTRADER.COM 
 DATED OCTOBER 3, 2011 
 (THE “RESTATED LETTER
AGREEMENT”) 
 STOCK AND LONG-TERM INCENTIVE AWARDS 

1. Victor (Chip) Perry (“you”) currently has outstanding awards under the AutoTrader.com Long-Term Incentive Plan
(“LTIP”) (the “LTIP Awards”) governed by the provisions of one or more award agreements (the “LTIP Agreements”), which are listed on Attachment 1 hereto. Notwithstanding any provision of the LTIP or your LTIP Agreements
to the contrary, provided you have not voluntarily terminated your employment with the Company (other than for Good Reason) and you have not been terminated by the Company for Cause on or before the date on which a definitive agreement for a Sale
Transaction has been entered into, then the Company will have the obligation to promptly determine the value of your LTIP Awards, as of the closing date of such Sale Transaction (the “Valuation Date”). For clarity, your 2011 stock option
award will not be deemed to be an “LTIP Award” for purposes of, and will not be subject to, the provisions of this Exhibit A. A lump sum cash payment for the value of such LTIP Awards will be paid to you by the Company as soon as
practicable, but in any event no later than June 30 of the year following such Valuation Date. 
 2. An IPO shall not
constitute a Sale Transaction for purposes of this Exhibit A. 
 3. Your 130,258 shares of AutoTrader Class B Common Stock (the
“ATC Shares”) are governed by the provisions of one or more Stockholder Agreements. Notwithstanding any provision of your Stockholder Agreements to the contrary, and provided you have not voluntarily terminated your employment with the
Company (other than for Good Reason) and you have not been terminated by the Company for Cause on or before the date on which a definitive agreement for a Sale Transaction has been entered into, then upon the Valuation Date the Company will have the
obligation to repurchase all of your ATC Shares held as of such Valuation Date at the Fair Market Value thereof as of the Valuation Date, provided that, notwithstanding the Stockholder Agreement or the LTIP, such Fair Market Value as of the
Valuation Date shall be deemed to equal the sale price under such Sale Transaction. A lump sum cash payment for the Fair Market Value of your ATC Shares as described in the preceding sentence will be paid to you by the Company as soon as practicable
after the date on which such Fair Market Value is determined, but in any event within 6 months of the Valuation Date. For clarity, in the event of an IPO there will not be an obligation for the Company to repurchase, nor for you to sell, your ATC
Shares. 
 4. (a) In the event that (i) you have voluntarily terminated your employment with the Company (other than for
Good Reason), or (ii) you are terminated by the Company for Cause on or before the Valuation Date, or (iii) a definitive agreement for a Sale Transaction has not been entered into during the Term, then the LTIP Awards and the ATC Shares
shall be valued and payable as otherwise provided under (as applicable) your existing LTIP Agreements, or your Stockholder Agreements (the “Normal Vesting and Payout Provisions”); provided that notwithstanding anything to the contrary in
the LTIP Agreements or the Stockholder Agreements, payment to you shall be made as soon as practicable, but in any event no later than six months after the date of purchase or settlement thereof by the Company. Notwithstanding any other

  
 1 

 
provision of your LTIP Agreements, for purposes of subsections 4(a) and 4(b) hereof, the Normal Vesting and Payout Provisions for your LTIP Awards shall include payment in a combination of a lump
sum in cash or stock, in the sole discretion of the Compensation Committee, provided that such combination shall be comprised of between fifteen and sixty percent (15-60 %) stock, with the exact percentage to be at your sole election. 

(b) If a definitive agreement for a Sale Transaction has not been entered into during the Term, and you have not
voluntarily terminated your employment with the Company (other than for Good Reason) and you have not been terminated by the Company for Cause on or before the Expiration Date, then the Normal Vesting and Payout Provisions will apply. 

5. Contemporaneous with the execution of this Restated Letter Agreement and in consideration thereof, you shall receive an award of 366,668 stock
options, as described in Section 9 of the Restated Letter Agreement, with the terms of such award to be as set forth in your 2011 option award agreement included as Attachment 2 hereto. 

6. Capitalized terms not otherwise defined herein shall have the meanings ascribed thereto as set forth in the Restated Letter Agreement.

  

					
	 

 
	 	10/3/11	 	Your initials to acknowledge your agreement to the terms of Exhibit A.
			
	 

 
	 	10/3/11	 	Initials of an authorized officer of the Company to acknowledge the Company’s agreement to the terms of Exhibit A.

  
 2 

 ATTACHMENT 1 

TO 

EXHIBIT A 
 TO VICTOR (CHIP) PERRY RESTATED LETTER OF AGREEMENT WITH 

AUTOTRADER.COM 
 DATED OCTOBER 3, 2011 
  
 The chart below lists Chip Perry’s outstanding ATC LTIP Awards as of October 3, 2011. 
  

					
	 	 	 
	Award Type	  	Grant Date	  	Units
	 Performance and Premium Value Bonus
  
	  	2009	  	90,000 Units, plus Premium Value Bonus
	 Performance Award
  
	  	2010	  	16,495 Units

 In addition, Chip Perry has 130,258 ATC Class B Shares outstanding as of October 3, 2011. 

  
 3 

 ATTACHMENT 2 

TO 

EXHIBIT A 
 TO VICTOR (CHIP) PERRY RESTATED LETTER OF AGREEMENT WITH 

AUTOTRADER.COM 
 DATED OCTOBER 3, 2011 
 AUTOTRADER.COM, INC. STOCK OPTION AWARD
AGREEMENT 
  

					
	Name:	 	 	 	Employee ID:
	 Victor A. Perry, III
	 	 	 	 00174456

	Grant Date:	 	Number of Options:	 	Exercise Price:
	 1/1/2011
	 	366,668	 	 $59.98

 1. OPTION AWARD: This Agreement sets forth the terms under which you have been have been granted
an award of options (the “Award”) to purchase shares of the Class B common stock of AutoTrader.com (the “Company”) at the exercise price specified above. 
 2. VESTING: 
 (a) Time-Based. 50% of your Options will be
Time-Based Options. In order to become vested in your Options, you must remain in continuous employment with the Company or a subsidiary through the vesting date indicated in the schedule below which, depending on whether the Company’s
stock becomes traded on a national securities exchange (“Publicly Traded”), will be as follows: 

 

					
	In the event that the Company’s stock is NOT Publicly Traded, your Options will vest on each December 31 following the Grant Date as
follows:	    

		
	 December 31, 2011
	  	 	0	% 
	 December 31, 2012
	  	 	0	% 
	 December 31, 2013
	  	 	60	% 
	 December 31, 2014
	  	 	80	% 
	 December 31, 2015
	  	 	100	% 

 

 In the event that the Company’s stock is Publicly Traded, your Options will vest on each December 31
following the Grant Date as follows: 

					
		
	December 31, 2011	  	 	20	% 
	December 31, 2012	  	 	40	% 
	December 31, 2013	  	 	60	% 
	December 31, 2014	  	 	80	% 
	December 31, 2015	  	 	100	% 

 
 

  

If the Company’s stock becomes Publicly Traded prior to December 31, 2013 and you remain in continuous
employment with the Company or a subsidiary as of the date the stock becomes Publicly Traded, a portion of your vesting schedule will be accelerated so that the vested amount as of such date will be equal to the amount which would have been vested
as of the December 31st prior to such date had the
stock been Publicly Traded since the Grant Date. 
 (b) Performance-Based. 50% of your Options will be
Performance-Based Options. This means that in order to become vested in your Options, you must remain in continuous employment with the Company or a subsidiary AND the Company must attain the performance criteria established under the
Company’s long-range plan. 
 In the event that the Company’s stock is not Publicly Traded, you will have an
opportunity to become vested in up to 60% of your Performance-Based Option as of December 31, 2013 provided you remain in continuous employment with the Company or a subsidiary as of such date, on the following basis: for each of 2011, 2012 and
2013, if the Company attains its operating free cash flow (“OFCF’) goal for such year as established in the 2011 – 2015 long range plan, you will have the opportunity to become vested in 20% of your Performance-Based Options, and such
options will become vested as of December 31, 2013. For each of 2014 and 2015, you will be vested in 20% of your Performance-Based Options if the Company attains its OFCF goal for such year, and such options will be vested as of
December 31 of such year, provided you remain in continuous employment with the Company or a subsidiary as of such date. 

  
 4 

 In the event that the Company’s stock is Publicly Traded, you may become vested in 20%
of your Performance-Based Options for 2011 and each of the next 4 calendar years in the event that the Company attains its OFCF goal for such year and you remain in continuous employment of the Company or a subsidiary as of December 31 of such
year. Such options will be vested as of December 31 of each applicable year. 
 In addition, if the Company fails to attain
the OFCF goal for any calendar year, but the Company attains 100% of the cumulative OFCF goal for the period from the Grant Date through December 31, 2015 and you remain in continuous employment with the Company or a subsidiary as of
December 31, 2015, then 100% of your Performance-Based Options will become vested as of such date. If the cumulative OFCF result is at least 90% of the cumulative OFCF goal for that period and you remain in continuous employment with the
Company or a subsidiary as of December 31, 2015, then a portion of any unvested Performance-Based Options will become vested using straight line interpolation beginning with zero percent for a result that is 90% of the cumulative OFCF goal,
through 100% vesting for a result that is 100% of the cumulative OFCF goal. 
 The annual and cumulative OFCF goals will be the
OFCF targets set forth in the Company’s approved 2011-2015 long range plan. 
 3. OTHER VESTING RULES: If your
employment with the Company is terminated by reason of your death or disability, your Time-Based Options, any Performance-Based Options in which you have had an opportunity to become vested will become 100% vested as of the date of your termination,
and any unvested Options will automatically be cancelled. Notwithstanding any other provision of this Agreement, if the Company’s stock is not Publicly Traded and you retire or terminate employment for any reason other than death or disability
or for cause, then a portion of your Time-Based Options, and a portion of any Performance-Based Options for which the performance goals described in Section 2(b) have been met, will become vested on the following basis (and all unvested Options
will be automatically cancelled without further action). For clarity, one-half of each number shown below applies to Time-Based Options, and one-half to Performance-Based Options. 

 

			
	 on or before December 31, 2011:
	  	no options vested
	 after December 31, 2011 and on or before December 31, 2012:
	  	43,460 options vested
	 after December 31, 2012 and on or before December 31, 2013:
	  	86,920 options vested
	 after December 31, 2013 and on or before December 31, 2014:
	  	220,000 options vested
	 after December 31, 2014 and before December 31, 2015:
	  	293,334 options vested
	 on or after December 31, 2015:
	  	all options vested

  
 5 

 4. EXERCISE: (a) Publicly Traded. If the Company’s stock is Publicly
Traded and you remain in continuous employment with the Company or a subsidiary, your Options may be exercised at any time during the Term after they are vested. In the event of termination of employment by reason of your death, disability or
retirement, you (or your beneficiary) may exercise any vested Options until the earlier of the end of the Term or 12 months following your termination. In the event of your termination of employment for any other reason, you may exercise your vested
Options until the earlier of the end of the Term or 90 days following your termination. 
 (b) Not Publicly Traded. If
the Company’s stock is not Publicly Traded and you are an active employee of the Company or a subsidiary, any vested Options will be automatically exercised once they are fully vested. If your employment terminates for any reason other than for
cause, any vested options will automatically be exercised upon such termination. 
 (c) Termination for Cause. In the
event that your employment is terminated for “cause” all Options will be automatically forfeited without further action, and the Term shall cease. For purposes of this Agreement, “cause” shall have the definition set forth in
your Restated Employment Agreement dated October 3, 2011. 
 (d) Notice of Exercise. Any notice of exercise must be
timely provided in writing to the Company accompanied by payment of the required exercise price. Any notice must be delivered to the Plan Administrator, and the exercise price may be paid in cash or other form accepted by the Committee. No Options
shall be exercisable following the Term thereof. 
 5. OPTION TERM: Except as otherwise provided in
Section 4, the Term of this Award shall be ten years from the Grant Date if the Company’s stock becomes Publicly Traded prior to the fifth December 31st following the Grant Date, or if the Company’s stock is not Publicly Traded on or prior to the fifth
December 31st following the Grant Date, then the Term
and your Options shall expire on such date. 
 6. TERMS AND CONDITIONS OF PLAN: The Options granted under this Award are
subject to the terms and conditions of the AutoTrader.com Long-Term Incentive Plan (the “Plan”), and to the extent that any conflict may exist between any term or provision of this Agreement and any term or provision of the Plan, the term
or provision of the Plan shall control. 
 7. TYPE OF OPTION: The Options granted under this Award shall be non-qualified
stock options. 
 8. SHAREHOLDERS AGREEMENT: As a condition of the exercise of any Option, you may be required to execute
a shareholders agreement that limits your rights with respect to any shares you acquire, including restricting your right to sell or otherwise dispose of any shares you acquire. This Award does not give you any rights as a shareholder of the
Company. 
 9. TRANSFERABILITY: This Award shall not be assignable or transferable other than by will or by the laws of
descent and distribution, and shall not be subject, in whole or in part, to attachment, execution, levy or any similar process. Any attempted assignment, transfer, pledge or other disposition, or the levy of any execution, attachment or similar
process, shall be null and void. 
 10. CONTINUED EMPLOYMENT: Nothing in this Agreement shall create any right to
continue in employment with the Company or otherwise limit the Company’s right to terminate your employment. 
 11.
MISCELLANEOUS: This Agreement contains the entire understanding and agreement between the parties relating to the Award or your Options, and supersedes any prior agreement between the parties, whether written or oral. This Agreement, and the
terms and conditions of the Award or your Options, may be amended or 

  
 6 

 
modified by the Committee, provided that without the consent of the Participant, no amendment or modification may impair the Participant’s vested rights in an Award previously granted to him
or her. You agree to execute such additional instruments as may be reasonably requested by the Company to confirm, perfect or otherwise to carry out the purpose of this Agreement. This Agreement shall be governed by the laws of the State of
Delaware. 
 Your Award will become effective once you have signed and returned this Agreement to the Plan Administrator.

 AutoTrader.com, Inc. 
  

									
	By:	 	 /s/ David Amundsen
	 		 	Signature:	 	 /s/ Victor A Perry
III                            10/3/11

				
	 David Amundsen
 VP
Finance
	 		 	Print Name:	 	 Victor A Perry III

  
 7 

 EXHIBIT B 

TO VICTOR (CHIP) PERRY RESTATED LETTER OF AGREEMENT WITH 

AUTOTRADER.COM 
 DATED OCTOBER 3, 2011 
 (THE “RESTATED LETTER
AGREEMENT”) 
 RESTRICTIVE COVENANTS, CONFIDENTIALITY AND INTELLECTUAL PROPERTY 

1. Certain terms defined as used in Exhibit B: 
 (a) “Online Automotive Advertising Services” shall mean the business of providing services involving or related to advertising or marketing of new or used automotive vehicles on internet
websites. 
 (b) “Automotive Technology Solutions” shall mean the business of providing services involving or related
to pricing, appraisal, stocking, inventory management, merchandising solutions, dealer software and website solutions, or data aggregation technology to any entity engaged in the purchase or sale of new or used automotive vehicles. 

(c) “Post-Employment Non-Competition Period” shall be defined as the period that is twenty-four (24) months from the
effective date of termination of your employment with the Company, whether such employment is terminated by Company or by you or by operation of the Restated Letter Agreement. 

(d) “Confidential Information” means any data or information of or relating to Company or its affiliates and
not generally known by the public or in the relevant trade or industry. To the extent consistent with the foregoing definition, Confidential Information includes but is not limited to: all processes, techniques, formats, products and potential
products, services and potential services, specifications, procedures, price structures, plans, including business plans and marketing plans, strategies, customer lists, pricing information, sales data and projections, internal financial statements
and projections and other information relating to the operation of the Company’s Online Automotive Advertising Services business or its Automotive Technology Solutions services prior to the date hereof or the operation of the Online Automotive
Advertising Services business or its Automotive Technology Solutions services by the Company and its affiliates after the date hereof, which is not generally known to or readily ascertainable by the public or in the relevant trade or industry,
whether in oral, written, graphic or machine readable form. 
 (e) “Restricted Areas” shall be defined
as all fifty states of the United States plus Puerto Rico and except Alaska. You agree, for purposes of clarity, that advertisers in such areas are served from the Company’s sales representatives’ locations, a list of which is attached to
this Exhibit B as Attachment 1, and that the Company’s websites serve the Restricted Areas via the Internet. 
 (f) “Competitive Entity” shall be defined as any entity engaged in Online Automotive Advertising Services and/or Automotive Technology Solutions that has customers or prospective customers
located within any of the Restricted Areas (including, but not limited to, Cars.com, Vehix.com, Autobytel, Carpoint and eBay Motors). 

  
 8 

 (g) Capitalized terms not otherwise defined herein shall have the meanings
ascribed thereto as set forth in the Restated Letter Agreement. 
 2. Your Responsibilities During Your Tenure. As the
long-term President of AutoTrader.com, Inc. (the “Company”), which is engaged in Online Automotive Advertising Services and Automotive Technology Solutions, Victor (Chip) Perry (“you”) has been and continues to be responsible for
all aspects of the Company’s operations, including, without limitation, acquisition efforts, products, sales, marketing, content, programming, business plans and other business and financial operations of the Company. Moreover, as a result of
your position and the confidence placed in you by the Company and the Company’s affiliates, you have been a primary contact for Company with business partners, potential business partners, content providers, and other entities who do business
with Company (all of the responsibilities and duties discussed in this Exhibit B, Section 2 shall hereinafter be referred to as the “Business Activities”). In addition, during your tenure with the Company, you have been and continue
to be both a recipient and architect of detailed Company confidential strategic planning information and you have had access to, and will continue to have access to, the Company’s and its affiliates’ customers, trade secrets and
Confidential Information. Therefore, you have possession and knowledge of, and access to, uniquely confidential and proprietary information which Company must protect to preserve and protect the property, economic advantage, relationships and
valuable good will of Company and its affiliates. Accordingly, you agree that the following safeguards and protections are necessary to protect the legitimate business interests of the Company and are of significant value to Company. 

3. Non-Competition. You covenant and agree that during your employment with the Company and during the Post-Employment
Non-Competition Period, you will not, either as an employee, owner, consultant or contractor, perform any Business Activities, including but not limited to accepting any executive or managerial position, for a Competitive Entity. You acknowledge
that your performance of Business Activities for any Competitive Entity within the Post-Employment Non-Competition Period would harm the legitimate business interests of the Company and that the restrictions set out in the covenant contained in this
Exhibit B are reasonable and necessary to protect such interests. Notwithstanding any provision in this Exhibit B to the contrary, it shall not be a breach of this Agreement for you to perform any Business Activities for (including accepting any
executive or managerial position with): (1) an entity that has a business unit that is engaged in Online Automotive Advertising Services or Automotive Technology Solutions or (2) an entity that has an affiliate that is engaged in, or which
affiliate has a business unit that is engaged in, Online Automotive Advertising Services or Automotive Technology Solutions and, in any case, has customers or prospective customers located within any of the Restricted Areas (in each case, such a
business unit or affiliate that is engaged in Online Automotive Advertising Services or Automotive Technology Solutions, a “Separate Automotive Business Line”), provided that: (i) such Separate Automotive Business Line is separate and
distinct operationally from the entity, affiliate(s) and business unit(s) for which you perform any Business Activities (collectively, “Your Business Unit”); (ii) Your Business Unit is not engaged in Online Automotive Advertising
Services or Automotive Technology Solutions with customers or prospective customers located within any of the Restricted Areas; (iii) you do not perform any Business Activities in connection with such Separate Automotive Business Line,
including without limitation, performing any oversight or any other supervisory function for any aspect of the Separate Automotive Business Line or otherwise having the Separate Automotive Business Line report to you, in whole or in part, in any
fashion; and (iv) you do not breach any of your confidentiality obligations set forth in Exhibit B, Section 6; provided, notwithstanding the 

  
 9 

 
foregoing, that, in a situation where you are engaged in an executive or managerial position, you shall be permitted to have a Separate Automotive Business Line report to you on an indirect basis
on the condition that the total revenues of the Separate Automotive Business Line (for the then most recent twelve month period) constitute less than 1% of the total revenues (for such period) of the consolidated group of which the Separate
Automotive Business Line is a part or Ten Million Dollars, whichever is less (the “Revenue Threshold”), and further provided that should such revenues for any trailing twelve-month period exceed the Revenue Threshold, you shall be in
breach of this Restated Agreement unless you cease the reporting relationship with the Separate Automotive Business Line within 90 days thereafter. 
 4. Non-Solicitation—Customers etc. You covenant and agree that during your employment with the Company and during the Post-Employment Non-Competition Period, you will not, directly or
indirectly, solicit or attempt to solicit business in respect of Online Automotive Advertising Services or Automotive Technology Solutions from any customer, including actively sought prospective customers, who were customers of the Company or its
affiliates and with whom you had contact during your employment with the Company for the purposes of solicitation of business and the servicing of existing business. 
 5. Non-Solicitation—Employees. You covenant and agree that during your employment with the Company and during the Post-Employment Non-Competition Period, you will not directly or indirectly,
on your own behalf or in the service or on behalf of others, recruit or solicit or attempt to recruit or solicit for hire any employee of the Company or its affiliates. Anything to the contrary notwithstanding, the Company agrees that the following
shall not be deemed a violation of this subsection 5 (i) your responding to an unsolicited request for an employment reference regarding any former employee of the Company from such former employee, or from a third party, by providing a
reference setting forth your personal views about such former employee or (ii) if an entity with which you are associated solicits, hires or engages any employee of the Company or any of its affiliates, if you were not, directly or indirectly,
involved in soliciting or identifying such person as a potential recruit or assisting in the recruitment of such employee. 
 6.
Confidentiality. During your employment with Company and during the Post- Employment Non-Competition Period, you shall not use, disclose or, to the extent within your control, permit any person to obtain, any Confidential Information (whether
or not the Confidential Information is in written or tangible form), except as specifically authorized by Company in writing. In addition, you shall keep all trade secrets of Company, as defined by applicable law, strictly confidential and shall not
at any time reveal any such trade secrets to any person nor use them for your own benefit or for the benefit of any other person or entity. Anything herein or in the Restated Letter Agreement to the contrary notwithstanding, the provisions of this
subsection 6 shall not apply (i) when disclosure of Confidential Information or trade secrets is required by law or by any court, arbitrator, mediator or administrative or legislative body (including any committee thereof) with jurisdiction to
order you to disclose or make accessible any information, (ii) to the extent necessary and relevant, with respect to any litigation, arbitration or mediation involving the Restated Letter Agreement (including the Exhibits thereto), including,
but not limited to, the enforcement of the Restated Letter Agreement (including the Exhibits thereto), or (iii) in connection with any assistance provided by you pursuant to Section 19 of the Restated Letter Agreement, to the extent such
disclosure is requested by the Company. 

  
 10 

 7. Materials etc. Upon the request of Company and, in any event, upon the termination
of your employment, you shall return to Company and leave at its disposal all originals and copies in whatever form (including, without limitation, paper and electronic media of any kind) of memoranda, emails, notes, records, drawings, manuals and
other documents or materials pertaining to the business of Company or your specific duties for Company, and you shall retain no copies. You shall also return to Company and leave at its disposal all originals and copies of materials involving any
Confidential Information of Company. Anything to the contrary notwithstanding, you shall be entitled to retain (i) papers and other materials of a personal nature, to the extent such items do not contain and are not based on Confidential
Information, including, but not limited to, photographs, correspondence, personal diaries, calendars and rolodexes, personal files and phone books, (ii) information showing your compensation or relating to reimbursement of expenses,
(iii) information that you reasonably believe may be needed for tax purposes and (iv) copies of plans, programs and agreements relating to your equity awards or to your employment, or termination thereof, with the Company. 

8. Non-Disparagement. You agree that, during your employment with the Company and during the Post-Employment Non-Competition
Period, you will make no disparaging, detrimental or untruthful comments about the Company, its affiliates or any of their current or former officers, directors, employees or agents, or any aspects or elements of your compensation, nor will you
authorize, encourage or participate with anyone on your behalf to make such statements. The Company agrees that, during your employment with the Company and during the Post- Employment Non-Competition Period, its senior officers, and the following
members of the Company’s Board of Directors: Jimmy Hayes, John Dyer and Sandy Schwartz, will not make any disparaging, detrimental or untruthful comments about you nor will they authorize, encourage or participate with anyone to make such
statements. Notwithstanding the foregoing, nothing in this subsection 8 shall prevent you from (x) responding publicly to incorrect, disparaging or derogatory public statements to the extent reasonably necessary to correct or refute such public
statement or (y) making any truthful statement to the extent (i) necessary with respect to any litigation, arbitration or mediation involving the Restated Letter Agreement (including the Exhibits thereto), including, but not limited to,
the enforcement of the Restated Letter Agreement (including the Exhibits thereto) or (ii) required by law or by any court, arbitrator, mediator or administrative or legislative body (including any committee thereof) with jurisdiction over such
person. 
 9. Non-Disclosure. Except as may be required by law, you shall not disclose the terms of the Restated Letter
Agreement (including the Exhibits thereto), provided that you shall be permitted to disclose the financial terms of the Restated Letter Agreement (including the Exhibits thereto) to those involved in the operation of the Company only as needed to
implement the terms of the Restated Letter Agreement (including the Exhibits thereto) or carry out the operations of the Company. The above notwithstanding, the financial terms of the Restated Letter Agreement (including the Exhibits thereto) may be
disclosed to: (i) your attorneys, accountants, financial or tax advisors, provided such persons agree not to disclose such terms of the Agreement further; and (ii) members of your immediate family, provided such family members agree not to
reveal the terms of the Restated Agreement further. Finally, the above notwithstanding, the terms of the Restated Letter Agreement (including the Exhibits thereto) may be disclosed (a) to the extent necessary and relevant with respect to any
litigation, arbitration or mediation involving the Restated Letter Agreement (including the Exhibits thereto), including, but not limited to, the enforcement of the Restated Letter Agreement (including the Exhibits thereto), (b) when disclosure
is required by law or by any court, arbitrator, mediator or administrative or legislative 

  
 11 

 
body (including any committee thereof) with jurisdiction to order you to disclose or make accessible any information, or (c) to any prospective employer or business associate solely to the
extent necessary to determine the application (or lack thereof) of the restrictive covenants herein and the value and terms of any incentive or deferred compensation which will be forfeited upon a termination of employment. 

10. Scope of Restrictions. You acknowledge and agree that the restrictions set out in this Restated Agreement are necessary to
protect the legitimate business interests of the Company and are reasonable in all respects, including duration, territory and scope of activity restricted. You acknowledge and agree that the Company competes with businesses on a national basis and
that the geographic restrictions contained herein are therefore reasonable and necessary to protect the Company’s legitimate business interests. You also acknowledge that the restrictions contained in this Restated Agreement will not prevent
you from obtaining any other employment or earning a livelihood, and you agree that you will be able to earn an adequate livelihood if these restrictions are enforced. In each case, the Post-Employment Non-Competition Period above shall be extended
on a day-for-day basis for each day during which you violate the provisions of Exhibit B Sections 3, 4, 5 or 6 above in any respect, so that you are restricted from engaging in the activities prohibited by Exhibit B Sections 3, 4, 5 or 6 for the
full time period, as applicable. 
 11. Separate Covenants. You understand and agree that the covenants contained in this
Exhibit B constitute a series of separate covenants. Without limitation of Section 17 of the Restated Letter Agreement, if in any judicial proceeding a court shall hold unenforceable any of the separate covenants deemed included in this Exhibit
B, then such unenforceable covenant or covenants shall be deemed limited as necessary or eliminated from the provisions of the Restated Letter Agreement (including the Exhibits thereto) for the purpose of such proceeding to the extent necessary to
permit the remaining separate covenants of the Restated Letter Agreement (including the Exhibits thereto) to be enforced in such proceeding, and to permit such unenforceable covenant or covenants to be enforced as limited. 

12. Intellectual Property. You hereby convey, transfer and assign to the Company, it successors and assigns, all right, title and interest,
including, without limitation, all copyright rights, patent rights, trade secret rights and other intellectual property rights, associated with any ideas, concepts, techniques, inventions, processes or works of authorship developed or created by you
on behalf of the Company at any time, whether before, during or after the Term of this Restated Agreement (the “Works”). All Works created by you pursuant to the Restated Agreement or on behalf of or for the benefit of the Company shall
belong exclusively to the Company. All Works created by you, or by any person or entity provided by you, for the Company shall be deemed works made for hire within the meaning of the copyright laws of the United States. The Company shall retain all
right, title, and interest in and to any inventions (patentable or otherwise), discoveries, improvements or copyrightable works (collectively, “Intellectual Property”) that you create in connection with your performance of services on
behalf of the Company. At the Company’s expense, you shall provide all reasonable assistance requested by the Company in its protection of the Intellectual Property. In the event that any Works are determined not to be a work made for hire,
then you hereby assign to the Company all right, title, and interest in the Works, including any and all copyright rights or other intellectual property rights in and to the Works, in all media, now or hereafter known, worldwide. You also agree to
execute such additional documents as may be reasonably requested by the Company to further evidence, perfect or record the Company’s rights in the Works. 

  
 12 

			
	 

	  	Your initials to acknowledge your agreement to the terms of Exhibit B.
		
	 

	  	Initials of an authorized officer of the Company to acknowledge the Company’s agreement to the terms of Exhibit B.

  
 13 

 ATTACHMENT 1 

TO 

EXHIBIT B 
 TO VICTOR (CHIP) PERRY RESTATED LETTER OF AGREEMENT WITH 

AUTOTRADER.COM 
 DATED OCTOBER 3, 2011 
 AUTOTRADER.COM: LOCATIONS OF SALES
REPRESENTATIVES 
  

											
	 Alabama
	 	Arizona	 	Arkansas	 	California	 	Colorado	 	Connecticut
	 	 	Phoenix	 	Little Rock	 	Fresno	 	Colorado	 	Hartford
	 Birmingham
	 	Sierra Vista	 	Pine Bluff	 	Los Angeles	 	Springs	 	New Haven
	 Mobile
	 	Tucson	 		 	Modesto	 	Denver	 	 
	 	 		 		 	Monterey	 	Pueblo	 	 
	 	 		 		 	Oakland	 		 	 
	 	 		 		 	Sacramento	 		 	 
	 	 		 		 	Salinas	 		 	 
	 	 		 		 	San Diego	 		 	 
	 	 		 		 	San Francisco	 		 	 
	 	 		 		 	San Jose	 		 	 
	 	 		 		 	Stockton	 		 	 
	 	 	 	 	 	 	Visalia	 	 	 	 
	 Delaware
	 	Florida	 	Georgia	 	Hawaii	 	Idaho	 	Illinois
	 Wilmington
	 	Daytona Beach	 	Atlanta	 	Honolulu	 	Boise	 	Bloomington
	 	 	Ft. Lauderdale	 	Brunswick	 		 	Idaho Falls	 	Champaign
	 	 	Ft. Myers	 	Savannah	 		 		 	Chicago
	 	 	Jacksonville	 	Thomasville	 		 		 	Decatur
	 	 	Melbourne	 		 		 		 	Harrisburg
	 	 	Miami	 		 		 		 	Moline
	 	 	Naples	 		 		 		 	Mount
	 	 	Orlando	 		 		 		 	Vernon
	 	 	Palm Beach	 		 		 		 	Peoria
	 	 	Pensacola	 		 		 		 	Quincy
	 	 	Sarasota	 		 		 		 	Rockford
	 	 	St. Petersburg	 		 		 		 	Rock Island
	 	 	Tallahassee	 		 		 		 	Springfield
	 	 	Tampa	 		 		 		 	 
	 	 	 	 	 	 	 	 	 	 	 

  
 14 

											
	 Indiana
	 	Iowa	 	Kansas	 	Kentucky	 	Louisiana	 	Maine
	 Elkhart
	 	Ames	 	Hutchinson	 	Lexington	 	New Orleans	 	Auburn
	 Evansville
	 	Cedar Rapids	 	Kansas City	 	Louisville	 		 	Bangor
	 Ft. Wayne
	 	Davenport	 	Wichita	 	Paducah	 		 	Portland
	 Indianapolis
	 	Des Moines	 		 		 		 	 
	 South Bend
	 	Dubuque	 		 		 		 	 
	 	 	Keokuk	 		 		 		 	 
	 	 	Mason City	 		 		 		 	 
	 	 	Ottumwa	 		 		 		 	 
	 	 	Sioux City	 		 		 		 	 
	 	 	 Waterloo

 
	 	 	 	 	 	 	 	 
	 Maryland
	 	Massachusetts	 	Michigan	 	Minnesota	 	Mississippi	 	Missouri
	 Baltimore
	 	Boston	 	Alpena	 	Austin	 	Jackson	 	Cape
	 	 	New Bedford	 	Battle Creek	 	Duluth	 		 	Girardeau
	 	 		 	Bay City	 	Mankato	 		 	Columbia
	 	 		 	Cadillac	 	Minneapolis	 		 	Hannibal
	 	 		 	Detroit	 	Rochester	 		 	Jefferson City
	 	 		 	Flint	 	St. Paul	 		 	Kirksville
	 	 		 	Grand Rapids	 		 		 	Springfield
	 	 		 	Kalamazoo	 		 		 	St. Joseph
	 	 		 	Lansing	 		 		 	St. Louis
	 	 		 	Saginaw	 		 		 	 
	 	 		 	Traverse City	 		 		 	 
	 Montana
	 	Nebraska	 	Nevada	 	New Mexico	 	New York	 	 
	 Billings
	 	Hastings	 	Las Vegas	 	Albuquerque	 	Albany	 	North Carolina
	 	 	Kearney	 		 	Santa Fe	 	Binghamton	 	Asheville
	 	 	Lincoln	 		 		 	Buffalo	 	Charlotte
	 	 	Omaha	 		 		 	Elmira	 	Durham
	 	 		 		 		 	New York	 	Greensboro
	 	 		 		 		 	Rochester	 	High Point
	 	 		 		 		 	Schenectady	 	Raleigh
	 	 		 		 		 	Syracuse	 	Winston-Salem
	 	 		 		 		 	Troy	 	 
	 	 		 		 		 	Utica	 	 
	 	 	 	 	 	 	 	 	 Watertown
  

 
  
	 	 
	 North Dakota
	 	Ohio	 	Oklahoma	 	Oregon	 	Pennsylvania	 	Rhode Island
	 Bismarck
	 	Cincinnati	 	Oklahoma City	 	Eugene	 	Harrisburg	 	Providence
	 Dickinson
	 	Cleveland	 	Tulsa	 	Portland	 	Lancaster	 	 
	 Fargo
	 	Columbus	 		 	Roseburg	 	Lebanon	 	 
	 Minot
	 	Dayton	 		 		 	Philadelphia	 	 
	 Valley City
	 	Lima	 		 		 	Pittsburgh	 	 
	 	 	Toledo	 		 		 	Scranton	 	 
	 	 	Youngstown	 		 		 	Wilkes-Barre	 	 
	 	 	 	 	 	 	 	 	York	 	 

  
 15 

											
	 South Carolina
	 	South Dakota	 	Tennessee	 	Texas	 	Utah	 	Virginia
	 Charleston
	 	Mitchell	 	Chattanooga	 	Austin	 	Salt Lake City	 	Harrisonburg
	 Columbia
	 	Rapid City	 	Memphis	 	Corpus	 		 	Lynchburg
	 Florence
	 	Sioux Falls	 	Nashville	 	Christi	 		 	Newport
	 Greenville
	 		 		 	Dallas	 		 	News
	 Myrtle Beach
	 		 		 	Fort Worth	 		 	Norfolk
	 Spartanburg
	 		 		 	Houston	 		 	Petersburg
	 	 		 		 	Lubbock	 		 	Portsmouth
	 	 		 		 	San Antonio	 		 	Richmond
	 	 	 	 	 	 	 Tyler

 
	 	 	 	Roanoke
	 Washington
	 	Washington D.C.	 	West Virginia	 	Wisconsin	 	Wyoming	 	 
	 Seattle
	 		 	Charleston	 	Appleton	 	Cheyenne	 	 
	 Spokane
	 		 	Huntington	 	Eau Claire	 		 	 
	 Tacoma
	 		 		 	Green Bay	 		 	 
	 	 		 		 	LaCrosse	 		 	 
	 	 		 		 	Madison	 		 	 
	 	 		 		 	Milwaukee	 		 	 
	 	 		 		 	Rhinelander	 		 	 
	 	 		 		 	Superior	 		 	 
	 	 	 	 	 	 	Wausau	 	 	 	 

  
 16EX-10.16

 Exhibit 10.16 
 RESTRICTIVE COVENANT AND CONFIDENTIALITY AGREEMENT 
 This
RESTRICTIVE COVENANT AND CONFIDENTIALITY AGREEMENT (“Agreement”) is entered into this 27th day of August, 2010, by and between AutoTrader.com, Inc. (“Company”) and Jared Rowe (“Employee”). 

WHEREAS, the Company is engaged in the business of Online Automotive Advertising Services, as defined herein; 

WHEREAS, Employee is employed by the Company as its Vice President, Product Management, primarily responsible for The Product Management
Department and overseeing the ATC websites, as well as serving as a primary contact for the Company with business partners, potential business partners, technology providers, and other entities that do business with the Company; 

WHEREAS, Employee, in his capacity as a member of the Company’s core and highest level executive group, is often called upon to
perform other duties fundamental to the oversight, management and development of the Company’s overall business operations and potential operations (these duties and the duties discussed in the previous paragraph shall hereinafter be referred
to as the “Business Activities”); and 
 WHEREAS, Employee will have access to the Company’s customers, trade
secrets and Confidential Information (as that term is defined below) and will play an important role in aspects of the Company’s strategic decision-making processes at a senior executive level; 

NOW THEREFORE, in consideration of the agreement of the Company to employ Employee and for other good and valuable consideration provided
for herein, Employee does hereby covenant and agree with the Company as follows: 
 1. Employee is to devote Employee’s entire working time
and best efforts to the performance of Employee’s duties and to the performance of such related and other duties as may from time to time be assigned to Employee by the Company, to the exclusion of all other employment and business activity.

 a. Employee acknowledges and agrees that the Employee shall be employed by the Company at-will and that either the Company or
the Employee may terminate the employment relationship at any time and for any reason, or no reason. 
 b. In the event the
Company terminates Employee’s employment without Cause, Employee will be eligible to receive the following: 
 (i) Twelve
(12) months of severance pay based on Employee’s then-current base monthly salary and Employee’s pro-rated target annual cash bonus in effect at the time of termination (“Severance Pay”). The Severance Pay will be paid to
Employee in equal, prorated installments on the Company’s regular paydays, less any deductions required by law, during the twelve (12) month period, until fully paid (the “Severance Period”). Employee acknowledges that he will
have to execute a release provided by the Company in a form in its discretion releasing the Company of any and all claims that Employee may have prior to entitlement to the Severance Pay. In the event that Employee breaches any post-employment
covenant, agreement, or term of this Agreement, as adjudged in the Company’s sole discretion, or if during the Severance Period Employee becomes employed by Cox Enterprises, Inc. or any of its subsidiaries or affiliates, Employee acknowledges
the Company’s right to cease all remaining Severance pay still due and owing. 

  
 - 1 -

 (ii) “Healthcare Benefits Continuation”, defined as follows: to the extent
Employee and any eligible dependents have health insurance coverage through the Company’s employee benefit plans as of the date of such termination, the Company will provide during the Severance Period continuation of health insurance coverage
at Company’s cost, provided that such continuation may be accomplished either by providing continuation coverage under COBRA or by another method or any combination of methods chosen by Company in its sole discretion. Anything herein to the
contrary notwithstanding, it is provided that: (x) such coverage may be modified from time to time for all of the Company’s senior management by the Company in its sole discretion to the extent permitted by law, (y) if Employee
becomes eligible for other group health insurance coverage from a new employer, to the extent coverage is continued under COBRA, any Company payments for COBRA continuation coverage shall cease prior to the end of the Severance Period, and, to the
extent coverage provided during the Severance Period, by whatever method provided, shall be included in (and not in addition to) the continuation period under COBRA to the extent permitted by law. It is further provided that if, during the Severance
Period, Employee becomes reemployed by Company or any of its affiliates, then the Healthcare Benefits Continuation shall cease. 

c. In the event there is a sale of AutoTrader.com to a third party during the term of this Agreement (whether by merger, sale of stock,
sale of assets or otherwise, a “Sale Transaction”), then with respect to any then- outstanding long-term incentive awards held by Employee under any long-term incentive plan(s) of the Company or its affiliates (any such award an “LTIP
Award(s)”), then notwithstanding any provision of such plan(s) or agreement(s) governing the LTIP Award(s) to the contrary, provided Employee has not voluntarily terminated employment with the Company, and has not been terminated by the Company
for Cause on or before the date on which a definitive agreement for a Sale Transaction has been entered into, then the LTIP Awards will become vested in full on such date, and the benefit payable under the LTIP Awards shall be measured and valued as
of the closing date of such Sale Transaction (the “Valuation Date”) in accordance with the terms of the applicable plan(s) or LTIP Award agreement(s) and paid as soon as practicable after the date of such measurement, but in any event no
later than June 30 of the year following such Valuation Date. 
 d. In the event the Company terminates Employee’s
employment “With Cause” as defined below or in the event Employee voluntarily separates or resigns his employment with the Company, Employee shall not be entitled to Severance Pay or Healthcare Continuation (in which event, COBRA
continuation coverage will be as otherwise available under Company policy generally). 
 2. Certain terms used in this Agreement shall have the
following definitions: 
 a. “Online Automotive Advertising Services” shall be defined as the business of providing
services involving or related to advertising or marketing of new or used automotive vehicles or internet websites. 
 b.
“Confidential Information” means any data or information of or relating to Company or its affiliates and not generally known by the public or in the relevant trade or industry. To the extent consistent with the foregoing definition,
Confidential Information includes but is not limited to : all processes, techniques, formats, products and potential products, services and potential services, specifications, procedures, price structures, plans, including business plans and
marketing plans, strategies, customer lists, pricing information, sales data and projections, internal financial statements and projections and other information relating to the operation of the

  
 - 2 -

 
Company’s Online Automotive Advertising Services business prior to the date hereof or the operation of the Online Automotive Advertising Services business by the Company and its affiliates
after the date hereof, which is not generally known to or readily ascertainable b the public or in the relevant trade or industry, whether in oral, written, graphic or machine readable form. 

c. “Restricted Areas” shall be defined as all fifty states of the United States plus Puerto Rico and except Alaska. Employee
agrees, for purposes of clarity, that advertises in such areas are served from the Company’s sales representatives’ locations, a list of which is attached as Attachment 1, and that the Company’s websites serve the Restricted Area via
the Internet. 
 d. Termination “With Cause” shall be defined as the Company’s termination of Employee’s
employment upon a good faith finding by the Company, in its sole discretion, that Employee has violated the Company’s policies or procedures including but not limited to absenteeism, dishonesty, insubordination, conduct reflecting moral
turpitude, conduct which is detrimental to the reputation or goodwill of the Company or its business, breach of fiduciary duty to the Company, disloyalty to the Company, violation of any representation, provision, warranty, or covenant of this
Agreement, or conviction of a misdemeanor or felony that relates to Employee’s job duties. 
 e. “Competitive
Entity” shall be defined as companies that provide Online Automotive Advertising Services and portals with online automotive products that have customers or prospective customers located within any of the Restricted Areas (including, but not
limited to, Reynolds and Reynolds, Dealer.com, DealerTrack, ADP, eBay Motors, Cars.com and Google). 
 3. Employee covenants and agrees that
during Employee’s employment with the Company and for a period of one (1) year from the effective date of termination of Employee’s employment, whether such employment is terminated by Company or by Employee, Employee will not, either
as an employee, owner, consultant or contractor, perform Business Activities, including but not limited to accepting any executive, managerial, product management or strategic planning position, for any Competitive Entity. Employee acknowledges that
his performance of Business Activities for any Competitive Entity within one (1) year from the effective date of termination of his employment with the Company would harm the legitimate business interests of the Company and that the
restrictions set out in the covenant contained in this paragraph are reasonable and necessary to protect such interests. 
 4. Employee
covenants and agrees that during Employee’s employment with the Company and for a period of one (1) year form the effective date of termination of Employee’s employment with the Company, whether such employment is terminated by
Company or by Employee will not, directly or indirectly, solicit or attempt to solicit business, in the area of Online Automotive Advertising Services, including actively sought prospective customers, who were customers of the Company and with whom
the Employee had contact during his employment with the Company for the purposes of solicitation of business and the servicing of existing business. 
 5. During Employee’s employment with Company and for one (1) year from the effective date of termination of Employee’s employment with the Company, whether such employment is terminated by
Company or by Employee, Employee shall not use, disclose or permit any person to obtain, any Confidential Information of Company (whether or not the Confidential Information is in written or tangible form), except as specifically authorized by
Company in writing. Employee understands and agrees that should Employee, either as an employee, owner, consultant or contractor, perform Business Activities for any company or entity engaged in

  
 - 3 -

 
providing Online owner, consultant or contractor, perform Business Activities for any company or entity engaged in providing Online Automotive Advertising Services, including but not limited to
Competitive Entities, the Company’s Confidential Information inevitably would be used and/or disclosed by Employee during the performance of such work. 
 6. Employee covenants and agrees that during Employee’s employment with the Company and for a period of one (1) year form the effective date of termination of Employee’s employment with the
Company, whether such employment is terminated by Company or by Employee, Employee will not directly or indirectly, on Employee’s own behalf or in the service or on behalf of others, recruit or solicit or attempt to recruit or solicit for hire
any employee of the Company or its affiliated businesses. 
 7. Upon the request of Company and, in any event, upon the termination of
Employee’s employment, Employee shall return to Company and leave at its disposal all originals and copies in whatever form (including, without limitation, paper and electronic media of any kind) of memoranda, e-mails, notes, records, drawings,
manuals and other documents or materials pertaining to the business of Company or Employee’s specific duties for Company, and Employees shall retain no copies. Employee shall also return to Company and leave at its disposal all originals and
copies of materials involving any Confidential Information of Company. 
 8. Employee acknowledges and agrees that the restrictions set out in
this Agreement are necessary to protect the legitimate business interests of the Company, are reasonable in all respects, including duration, territory and scope of activity restricted. Employee also acknowledges that the restrictions contained in
this Agreement will not prevent Employee from obtaining any other employment or earning a livelihood, and Employee agrees that Employee will be able to earn an adequate livelihood if these restrictions, as limited, are enforced. 

9. Since a violation by Employee of the provisions of this Agreement would cause immediate and irreparable injury to the Company and there is no adequate
remedy at law for such violation, the Company shall have the right, upon Employee’s breach or threatened breach of these covenants, to a temporary restraining order enjoining such breach in any court of competent jurisdiction to enjoin Employee
from violating such provisions. 
 10. Employee hereby conveys, transfers and assigns to the Company, it successors and assigns, all right,
title and interest, including, without limitation, all copyright rights, patent rights, trade secret rights and other intellectual property rights, associated with any ideas, concepts, techniques, inventions, processes or works of authorship
developed or created by Employee on behalf of the Company at any time, whether before, during or after the Term of this Agreement (the “Works”). All Works created by Employee on behalf of or for the benefit of the Company shall belong
exclusively to the Company. All Works created by Employee for the Company shall be deemed works made for hire within the meaning of the copyright laws of the United States. The Company shall retain all right, title, and interest in and to any
inventions (patentable or otherwise), discoveries, improvements or copyrightable works (collectively, “Intellectual Property”) that Employee creates in connection with the performance of services on behalf of the Company. At the
Company’s expense, Employee shall provide all reasonable assistance requested by the Company in its protection of the Intellectual Property. In the event that any Works are determined not to be a work made for hire, then Employee hereby assigns
to the Company all right, title, and interest in the Works, including any and all copyright rights or other intellectual property rights in and to the Works, in all media, now or hereafter known, worldwide. Employee also agrees to execute such
additional documents as may be reasonably requested by the Company to further evidence, perfect or record the Company’s rights in the Works. 

  
 - 4 -

 11. In the event of a Sale Transaction, the Company may assign this Agreement, either by voluntary act or by
operation of law, to the corporation surviving such Sale Transaction. Upon such assignment, this Agreement shall inure to the benefit of and shall be binding upon such assignee as though such assignee had been an original party hereto. In the event
the Company does not assign this Agreement as provided above and the purchaser decides not to offer employment to Employee, then Company will pay to Employee the Severance Pay and provide the Healthcare Benefits Continuation set forth in paragraph
1b above. 
 12. This Agreement constitutes the entire agreement between the parties hereto and contains all understandings and covenants of
said parties concerning the subjects in this Agreement, all previous and all other contemporaneous understandings, covenants and representations not herein contained being either waived or superseded. No modification of any covenant or provision of
this Agreement shall be valid unless in writing and signed by both parties hereto. 
 13. The covenants of Employee set forth in Paragraph 4, 5,
6, and are the essence of this Agreement. Each of such covenants shall be deemed and shall be construed as a separate and independent covenant, and should any part or provision of any such covenants be reformed or declared invalid, such reformation
or invalidity shall in no way render invalid or unenforceable any other part or provision thereof or any other separate covenant of Employee not declared invalid. 
 14. All provisions of this Agreement shall be governed by and construed in accordance with the laws of the State of Delaware exclusively and without reference to principles of conflict of laws. Any
lawsuit, claim, or other legal proceeding arising out of or relating to this Agreement shall be brought exclusively in the Delaware Court of Chancery, and Employee and the Company hereby submit to personal jurisdiction within the State of Delaware
and to venue in such courts. 
 15. Although the Company makes no guarantee with respect to the treatment of payments or benefits under this
Agreement and shall not be responsible in any event with regard to this Agreement’s compliance with Section 409A of the Internal Revenue Code of 1986, as amended and any regulations or official guidance relating thereto (collectively,
“Section 409A”), this Agreement is intended to comply with the applicable requirements of Section 409A and shall be limited, construed and interpreted in a manner so as to comply therewith. 

IN WITNESS WHEREOF, the parties hereby execute this Agreement as of the date above written. 

 

							
	AutoTrader.com, Inc.	 		 	Employee
				
	By:	 	  
	 		 	 /s/ Jared Rowe

  
 - 5 -

 ATTACHMENT 1 
 TO AGREEMENT WITH AUTOTRADER.COM, INC. 
 DATED AUGUST 24, 2010

 AUTOTRADER.COM: LOCATIONS OF SALES REPRESENTATIVES 

 

											
	 Alabama
	 	Arizona	 	Arkansas	 	California	 	Colorado	 	Connecticut
	 Birmingham

Mobile
	 	 Phoenix
 Sierra
Vista
 Tucson
	 	 Little Rock
 Pine
Bluff
	 	 Fresno
 Los Angeles

Modesto
 Monterey

Oakland
 Sacramento

Salinas
 San Diego

San Francisco
 San Jose

Stockton
 Visalia
	 	 Colorado
 Springs

Denver
 Pueblo
	 	 Hartford
 New Haven

	 Delaware
	 	Florida	 	Georgia	 	Hawaii	 	Idaho	 	Illinois
	 Wilmington
	 	 Daytona Beach
 Ft.
Lauderdale
 Ft. Myers

Jacksonville
 Melbourne

Miami
 Naples

Orlando
 Palm Beach

Pensacola
 Sarasota

St. Petersburg
 Tallahassee

Tampa
	 	 Atlanta
 Brunswick

Savannah
 Thomasville
	 	Honolulu	 	 Boise
 Idaho
Falls
	 	 Bloomington
 Campaign
 Chicago
 Decatur
 Harrisburg
 Moline
 Mount Vernon
 Peoria
 Quincy
 Rockford
 Rock Island
 Springfield

	 Indiana
	 	Iowa	 	Kansas	 	Kentucky	 	Louisiana	 	Maine
	
Elkhart
 Evansville
 Ft. Wayne

Indianapolis
 South Bend
	 	 Ames
 Cedar Rapids
 Davenport
 Des Moines
 Dubuque
 Keokuk
 Mason City
 Ottumwa
 Sioux City
 Waterloo
	 	 Hutchinson
 Kansas City
 Wichita
	 	 Lexington
 Louisville
 Paducah
	 	New Orleans	 	 Auburn

Bangor
 Portland

  
 - 6 -

											
	 Maryland
	 	Massachusetts	 	Michigan	 	Minnesota	 	Mississippi	 	Missouri
	 Baltimore
	 	 Boston
 New
Bedford
	 	 Alpena
 Battle Creek

Bay City
 Cadillac

Detroit
 Flint

Grand Rapids
 Kalamazoo

Lansing
 Saginaw

Traverse City
	 	 Austin
 Duluth

Mankato
 Minneapolis

Rochester
 St. Paul
	 	Jackson	 	 Cape Giradeau
 Columbia
 Hannibal
 Jefferson City
 Kirksville
 Springfield
 St. Joseph
 St. Louis

	 Montana
	 	Nebraska	 	Nevada	 	New Mexico	 	New York	 	North Carolina
	 Billings
	 	 Hastings
 Kearney

Lincoln
 Omaha
	 	Las Vegas	 	 Albuquerque
 Santa
Fe
	 	 Albany
 Binghamton

Buffalo
 Elmira

New York
 Rochester

Schenectady
 Syracuse

Troy
 Utica

Watertown
	 	 Asheville
 Charlotte
 Durham
 Greensboro
 High Point
 Raleigh
 Winston-Salem

	 North Dakota
	 	Ohio	 	Oklahoma	 	Oregon	 	Pennsylvania	 	Rhode Island
	 Bismarck

Dickinson
 Fargo
 Minot

Valley City
	 	 Cincinnati

Cleveland
 Columbus

Dayton
 Lima

Toledo
 Youngstown
	 	 Oklahoma City

Tulsa
	 	 Eugene
 Portland

Roseburg
	 	 Harrisburg

Lancaster
 Lebanon

Philadelphia
 Pittsburgh

Scranton
 Wilkes-Barre

York
	 	Providence
	 South Carolina
	 	South Dakota	 	Tennessee	 	Texas	 	Utah	 	Virginia
	
Charleston
 Columbia
 Florence

Greenville
 Myrtle Beach
 Spartanburg
	 	 Mitchell
 Rapid City
 Sioux Falls
	 	 Chattanooga
 Memphis
 Nashville
	 	 Austin
 Corpus Christi
 Dallas
 Fort Worth
 Houston
 Lubbock
 San Antonio
 Tyler
	 	Salt Lake City	 	 Harrisonburg

Lynchburg
 Newport News

Norfolk
 Petersburg

Portsmouth
 Richmond

Roanoke

  
 - 7 -

											
	 Washington
	 	Washington D.C.	 	West Virginia	 	Wisconsin	 	Wyoming	 	 
	 Seattle

Spokane
 Tacoma
	 	 	 	 Charleston
 Huntington
	 	 Appleton
 Eau Claire
 Green Bay
 LaCrosse
 Madison
 Milwaukee
 Rhinelander
 Superior
 Wausau
	 	Cheyenne	 	 

  
 - 8 -

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