Document:

EMPLOYMENT
      AGREEMENT

    

    EMPLOYMENT
      AGREEMENT, dated as of February 1, 2008 (this “Agreement”), by and between NEW
      MOTION, INC., a Delaware corporation (the “Company”), and BURTON KATZ
      (“Executive”).

    

    WITNESSETH:

    

    WHEREAS,
      the Company desires to employ Executive on the terms and subject to the
      conditions hereinafter set forth, and Executive desires so to be
      employed.

    

    NOW,
      THEREFORE, in consideration of the premises and the mutual covenants hereinafter
      set forth, the parties agree as follows:

    

    1. Offices
      and Duties.
      During
      the Term (as hereinafter defined), Executive shall serve as the Chief Executive
      Officer of the Company and shall have such duties and responsibilities that
      are
      commensurate with such position and such other duties and responsibilities
      as
      are from time to time assigned to the Executive by the Company’s board of
      directors. The Company’s board of directors may elect or designate Executive to
      serve in such other corporate offices of the Company or a subsidiary or
      affiliate of the Company as the Company’s board of directors from time to time
      may reasonably deem necessary, proper or advisable and as the Executive shall
      accept. Executive hereby agrees that throughout the Term he shall faithfully,
      diligently and to the best of his ability, in furtherance of the business of
      the
      Company, perform the duties assigned to him or incidental to the offices assumed
      by him pursuant to this Section. Executive shall devote all of his business
      time
      and attention to the business and affairs of the Company and the performance
      of
      Executive’s duties and responsibilities hereunder. Executive may engage or
      participate in such other activities incidental to any other full-time
      employment or occupation as do not interfere or conflict with, or compromise
      his
      ability to perform, his duties hereunder, and do not create a potential business
      conflict, and with respect to which the Company’s board of directors has
      expressly consented and approved in advance in writing. Executive shall at
      all
      times be subject to the supervision, direction and control of the Company’s
      board of directors, and observe and comply with such rules, regulations,
      policies and practices as the Company’s board of directors may from time to time
      establish. Executive shall report to the Company’s board of directors. The
      Executive represents and warrants to the Company that the Executive has the
      legal right to enter into this Agreement and to perform all of the obligations
      on the Executive’s part to be performed hereunder in accordance with its terms
      and that the Executive is not a party to any agreement or understanding, written
      or oral, which could prevent the Executive from entering into this Agreement
      or
      performing all of the Executive’s obligations hereunder.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    2. Term.
      The
      employment of Executive hereunder shall commence on the date hereof (the
“Commencement Date”) and continue for a term ending on the third (3rd)
      anniversary of the last day of the calendar month in which such commencement
      date occurs, subject to earlier termination upon the terms and conditions
      provided elsewhere herein (the “Term”); provided, however, that this Agreement
      shall become effective only upon consummation of the merger contemplated by
      that
      certain Agreement and Plan of Merger dated as of September 26, 2007, by and
      among, the Company, Traffix, Inc. and a wholly-owned subsidiary of the Company.
      As used herein, “Termination Date” means the last day of the Term. Subject to
      the provisions of Section 18 hereof, the Executive shall be an “at-will”
employee of the Company such that the Company may terminate the Executive’s
      employment with the Company and the Term upon advance written notice at any
      time
      and for any reason (or no reason). 

    

    3. Compensation.

    

    (a) As
      compensation for Executive’s services hereunder, the Company shall pay to
      Executive during the Term an annual salary (the “Base Salary”), which shall
      initially be equal to Four Hundred Twenty Five Thousand Dollars ($425,000.00),
      payable
      in accordance with the ordinary payroll practices of the Company.
      The
      Base Salary shall be subject to increase at the end of each year of the Term
      at
      the sole and complete discretion of the Company’s board of
      directors.

    

    (b) As
      additional compensation for Executive’s services hereunder, upon the execution
      of this Agreement all options to purchase equity securities of the Company
      held
      by Executive at the time of such execution (other than stock options to purchase
      81,250 shares of Common Stock issued to Executive in February 2007 and stock
      options issued to Executive pursuant to Section 4 hereof, which shall vest
      or
      continue to vest pursuant to their terms) shall automatically vest.

    

    (c) Executive
      may also receive an annual bonus for each calendar year during the Term if
      the
      Company’s business operations meet or exceed certain financial performance
      standards to be determined by the Company’s board of directors in accordance
      with this Section, and as part of an annual incentive plan to be submitted
      for
      approval by the stockholders of the Company. No later than the end of the first
      calendar quarter of each calendar year, the Company’s board of directors (or the
      compensation committed thereof) shall adopt and approve: (i) financial goals
      (the “Goals”) for the Company with respect to such calendar year; and (ii) the
      bonus targets and other performance standards (collectively, the “Bonus Matrix”)
      to be used to determine Executive’s annual bonus for such calendar year. The
      Company shall deliver the Goals and the Bonus Matrix to Executive promptly
      after
      their adoption and approval by the board of directors (or the compensation
      committed thereof). The Goals and the Bonus Matrix for the calendar year ending
      December 31, 2008 are attached hereto as Exhibit A. Any amounts payable under
      this Section shall be calculated using the results reported in the Company’s
      audited financial statements for the applicable fiscal year and shall be payable
      the later of (A) within ninety (90) days after the end of the applicable fiscal
      year or (B) completion of the Company’s audited financial statements for such
      year. Until approval of this Agreement by the Company’s stockholders, in no
      event shall the amount payable to Executive under this Section in any fiscal
      year of the Company exceed an amount, which, when added to all other
      compensation (as such term is used in Section 162(m) of the Code) paid to
      Executive in such fiscal year results in the total of such compensation for
      such
      fiscal year to exceed One Million Dollars ($1,000,000). 

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    (d) The
      Company shall use its commercially reasonable efforts to procure medical,
      hospitalization, dental and disability insurance (in the case of disability
      insurance, providing for $15,000 coverage per month) for the benefit of
      executive and his wife and children, and the Company shall pay all premiums
      and
      any other costs or expenses incurred to maintain such policies in effect during
      the Term, or as provided under Section 18, all consistent with the Company’s
      established practices and policies. As an alternative to procuring such
      policies, the Company may authorize Executive to procure such policies, and
      the
      Company shall reimburse Executive for the reasonable costs incurred by him
      in
      connection with the procurement of such policies. 

    

    (e) The
      Company shall use commercially reasonable efforts to procure a term policy
      of
      life insurance on the life of Executive with a death benefit of at least Five
      Million Dollars ($5,000,000) for a beneficiary or beneficiaries to be designated
      by Executive, and the Company shall pay all premiums and any other ordinary
      costs or expenses incident to maintaining such policy in effect during the
      Term,
      or as provided under Section 18. In connection with the procurement of such
      policy, Executive shall, at such time or times and at such place or places
      as
      the Company may reasonably direct, submit himself to such physical examinations
      and execute and deliver such documents as the Company may deem necessary or
      appropriate. As an alternative to procuring such policy, the Company may
      authorize Executive to procure such policy, and the Company shall reimburse
      Executive for the reasonable costs incurred by him in connection with the
      procurement of such policy. Upon the expiration or termination of the Term
      and
      until the earlier of the second anniversary of a termination by Executive for
      “good reason” under Section 16 or by the Company other than for “cause” under
      Section 15, Executive shall have the right to maintain such policy at
      Executive’s cost and expense. 

    

    (f) In
      addition to his Base Salary and other compensation provided herein, during
      the
      Term Executive shall be entitled to participate, to the extent he is eligible
      under the terms and conditions thereof, in any stock, stock option or other
      equity participation plan and any profit-sharing, pension, retirement,
      insurance, medical service or other employee benefit plan generally available
      to
      the executive officers of the Company, and to receive any other benefits or
      perquisites generally available to the executive officers of the Company
      pursuant to any employment policy or practice, which may be in effect from
      time
      to time during the Term. The Company shall be under no obligation hereunder
      to
      institute or to continue any such employee benefit plan or employment policy
      or
      practice. 

    

    (g) [RESERVED]

    

    (h) During
      the Term, Executive shall not be entitled to additional compensation for serving
      in any office of the Company (or any subsidiary thereof) to which he is elected
      or appointed. 

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    4. Stock
      Options.
      

    

    (a) On
      the
      Commencement Date, the Company shall grant to Executive an option (the “Option”)
      to acquire Three Hundred Thousand (300,000) shares of the Company’s common
      stock, par value $.001 per share (the “Common Stock”), subject to the terms and
      conditions of the Company’s Stock Option Plan and the Stock Option Agreement
      substantially in the form annexed to this Agreement as Exhibit
      B
      (the
“Stock Option Agreement”). As a condition to receiving the Option, Executive
      shall execute and deliver to the Company the Stock Option Agreement. As provided
      in the Stock Option Agreement, the Option shall be exercisable at an exercise
      price equal to the average closing price of the Common Stock reported for the
      ten (10) trading days immediately preceding the Commencement Date, at any time
      during the ten (10) year period following the Commencement Date. Additionally,
      as provided in the Stock Option Agreement, the Option shall be subject to the
      following vesting schedule: 

    

    (i) the
      Option shall first vest, with respect One Hundred Thousand (100,000) shares
      of
      Common Stock, on the first (1st)
      anniversary of the Commencement Date;

    

    (ii) thereafter,
      the Option shall next vest, with respect to Eight Thousand Three Hundred Forty
      One (8,341) shares of Common Stock, on the last day of the calendar month
      immediately following the first (1st)
      anniversary of the Commencement Date (such vesting date, the “Second Vesting
      Date”); and

    

    (iii) thereafter,
      the Option shall next vest, with respect to the remaining One Hundred Ninety
      One
      Thousand Six Hundred Fifty Nine (191,659) shares of Common Stock underlying
      the
      Option, in twenty three (23) equal installments of Eight Thousand Three Hundred
      Thirty Three (8,333) shares each on the last day of each calendar month during
      the period of twenty three (23) consecutive months commencing after the Second
      Vesting Date. 

    

    (b) As
      provided in the Stock Option Agreement, except (as provided herein) in the
      event
      of a termination of the Executive’s employment by the Company without “cause”
(as such term is used in Section 15 hereof) and except in the event of a
      termination of the Executive’s employment by Executive for “good reason” (as
      contemplated under Section 16 hereof), any portion of the Option that remains
      unvested at the time of termination of Executive’s employment (and/or upon
      termination or expiration of the Term) (the “Unvested Portion”) shall be
      extinguished and cancelled and Executive shall have no rights or benefits
      whatsoever with respect to the Unvested Portion. Executive represents and
      warrants that he is acquiring the Option and the shares of Common Stock issuable
      upon exercise thereof for investment purposes only, and not with a view to
      distribution thereof. Executive is aware that the Option and such shares may
      not
      be registered under the federal or any state securities laws and that, in
      addition to the other restrictions, the Option and such shares issuable upon
      exercise thereof will not be able to be transferred unless an exemption from
      registration is available or the option or such shares become
      registered.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    5. Restricted
      Stock.

    

    (a) On
      the
      Commencement Date, the Company shall issue to Executive Two Hundred Seventy
      Five
      Thousand (275,000) shares of
      Common
      Stock (the “Restricted Shares”), pursuant to the terms of a Restricted Stock
      Purchase Agreement in a form acceptable to the Company (the “Restricted Stock
      Purchase Agreement”). Executive shall execute and deliver to the Company the
      Restricted Stock Purchase Agreement as a condition to the Company’s obligation
      to issue the Restricted Shares.
      The
      Restricted Shares shall be subject to forfeiture under the terms of the
      Restricted Stock Purchase Agreement. The Restricted Shares shall be subject
      to
      vesting as provided in the Restricted Stock Purchase Agreement, in accordance
      with and subject to the following vesting schedule: 

    

    (i) the
      first
      One Hundred Thousand (100,000) Restricted Shares shall vest after the closing
      of
      trading on the date that the average per share trading price of the Common
      Stock
      during any period of ten (10) consecutive trading days (following the
      Commencement Date) equals or exceeds the greater of (a) Fifteen Dollars ($15)
      or
      (b) One Hundred Fifty Percent (150%) of the per share trading price of the
      Common Stock on the Commencement
      Date.
      The per
      share trading price of the Common Stock that causes such Restricted Shares
      to
      vest shall be referred to herein as the “First Vesting Price”.

    

    (ii)
       the
      remaining One Hundred Seventy Five Thousand (175,000) Restricted Shares shall
      vest after the closing of trading on the date that the average per share trading
      price of the Common Stock during any period of ten (10) consecutive trading
      days
      equals or exceeds the greater of (a) Twenty Dollars ($20) or (b) One Hundred
      Thirty Three and One-Third Percent (133 1/3%) of the First Vesting Price.

    

    (b) As
      provided in the Restricted Stock Purchase Agreement, except (as provided herein)
      in the event of a termination of the Executive’s employment by the Company
      without “cause” (as such term is used in Section 15 hereof) and except in the
      event of a termination of the Executive’s employment by Executive for “good
      reason” (as contemplated under Section 16 hereof), any and all of the Restricted
      Shares that remain unvested at the time of termination of Executive’s employment
      (and/or upon termination or expiration of the Term) (the “Unvested Restricted
      Stock Portion”) shall be subject to forfeiture and Executive’s entire ownership
      interest in to the Unvested Restricted Stock Portion shall be forfeited,
      extinguished and cancelled and Executive shall have no rights or interest in
      the
      Unvested Restricted Stock Portion. Subject to the terms of the Restricted Stock
      Purchase Agreement, the Company may issue stock certificates or otherwise
      evidence the Executive’s interest in the Restricted Shares by using a book entry
      account, and may maintain physical possession or custody of such stock
      certificates until such time as the Restricted Shares are vested in accordance
      with this Section, and may place a legend on the stock certificate(s)
      restricting the transferability of such certificates and referring to the terms
      and conditions (including forfeiture) of this Agreement. Executive represents
      and warrants that he is acquiring the Restricted Shares for investment purposes
      only, and not with a view to distribution thereof. Executive is aware that
      the
      Restricted Shares may not be registered under the federal or any state
      securities laws and that, in addition to the other restrictions on the
      Restricted Shares, the Restricted Shares will not be able to be transferred
      unless an exemption from registration is available or the Restricted Shares
      become registered.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    (c) If
      the
      Company’s stockholders adopt a restricted share plan, the Restricted Shares
      shall be deemed issued in accordance therewith and subject thereto.

    

    6. Long
      Term Performance Unit Plan.
      Promptly after the Commencement Date, the Company shall establish and maintain
      a
      long-term executive compensation plan (the “LTEC Plan”) for the benefit of
      Executive and other senior executives of the Company. LTEC Plan shall provide
      for the payment of additional compensation to Executive based upon the Company’s
      achievement of certain performance standards to be determined by the Company’s
      board of directors. Such performance standards shall be based upon a three
      to
      five year strategic plan for the Company. In addition, the terms of the LTEC
      Plan shall include the nature of the compensation to be awarded, the number
      of
      units to be awarded and vesting.

    

    7. Expense
      Allowance.
      The
      Company shall pay directly, or advance funds to Executive or reimburse Executive
      for, all out-of-pocket expenses reasonably incurred by him in connection with
      the performance of his duties hereunder and the business of the Company, in
      each
      case subject to and in accordance with the Company’s standard policies
      (including, without limitation, expense verification policies) regarding the
      reimbursement of business expenses, as in effect from time to time. Without
      limiting the foregoing, the Company shall reimburse Executive for the reasonable
      legal costs incurred by him (up to a maximum of Ten Thousand Dollars ($10,000))
      in connection with the preparation and execution of this Agreement.

    

    8. Location;
      Office.
      Except
      for routine travel and temporary accommodation reasonably required to perform
      his services hereunder, Executive shall not be required to perform his services
      hereunder at any location other than the office of the Company located in Pearl
      River, New York, or, if relocated, at a location within a distance of fifty
      (50)
      miles from its location in Pearl River, New York, or at such other office,
      including the Company’s Irvine, California office, or site to which Executive
      may, in his sole discretion, consent; nor shall he be required to relocate
      his
      principal residence to, or otherwise to reside at, any location specified by
      the
      Company. The Company shall provide Executive with suitable office space,
      furnishings and equipment, secretarial and clerical services and such other
      facilities and office support as are commensurate with the position of
      Executive, in all cases consistent with and subject to the practices of the
      Company. 

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    9. Vacation.
      Executive shall be entitled to four (4) weeks paid vacation during each year
      of
      his employment hereunder (as pro rated for partial years), such vacation to
      be
      taken at such time or times as shall be agreed upon by Executive and the Company
      with due regard to the needs of the Company. Vacation time shall be cumulative
      from year to year, except that Executive shall not be entitled to take more
      than
      six (6) weeks vacation during any period of twelve (12) consecutive months
      during the Term; and provided further that at no time shall Executive be
      entitled to accrue more than six (6) weeks of vacation time under this
      Agreement; and provided further that the rights of Executive to vacation shall
      be otherwise subject to the Company’s policies on vacation as in effect from
      time to time. 

    

    10. Key-Man
      Insurance.
      The
      Company shall have the right from time to time to purchase, increase, modify
      or
      terminate insurance policies on the life of Executive for the benefit of the
      Company in such amounts as the Company may determine in its sole discretion.
      In
      connection therewith, Executive shall, at such time or times and at such place
      or places as the Company may reasonably direct, submit himself to such physical
      examinations and execute and deliver such documents as the Company may deem
      necessary or appropriate.

    

    11. Ancillary
      Agreements.
      As a
      material inducement to the Company for entering into this Agreement and as
      a
      condition to the obligations of the Company hereunder, Executive is hereby
      executing and delivering that each of the following: (a) that certain
      Non-Competition, Non-Solicitation and Proprietary Information Agreement dated
      of
      even date herewith, by and between Executive and the Company in the form of
      Exhibit
      C
      attached
      hereto (the “Non-Competition Agreement”), and (b) that certain General Release
      date of even date herewith, by and between Executive and the Company in the
      form
      of Exhibit
      D
      attached
      hereto (together with the Non-Competition Agreement, the “Ancillary
      Agreements”). Each of the Company and Executive hereby agrees and acknowledges
      that the rights and obligations of the parties under the Non-Competition
      Agreement and the terms and provisions thereof are an integral part of this
      Agreement and hereby are incorporated in this Agreement as if fully set forth
      herein. Without limiting any other rights that the Company may have, if
      Executive breaches any provision of the Non-Competition Agreement, any right
      that Executive may have to receive any compensation or payments from the Company
      hereunder shall be forfeited by Executive and extinguished in all respects.
      

    

    12. [RESERVED] 

    

    13. [RESERVED]
      

    

    14. Termination
      of Employment.
      Executive’s employment and the Term will terminate on the first of the following
      to occur:

    

    (a) Automatically
      upon Executive’s death. 

    

    (b) Upon
      written notice by the Company to Executive of termination due to Disability
      (as
      defined below). For the purposes of this Agreement, “Disability” shall mean a
      condition that entitles Executive to benefits under an applicable Company
      long-term disability plan or, if no such plan exists, a physical or mental
      disability which, in the reasonable judgment of the Company’s board of
      directors, is likely to render Executive unable to perform his duties and
      obligations under this Agreement for 180 days in any 12-month period.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    (c) Upon
      written notice by the Company to the Executive of a termination for “cause”
under Section 15 of this Agreement.

    

    (d) Upon
      termination for “good reason” under Section 16 of this Agreement.

    

    (e) Upon
      written notice by the Company to the Executive of an involuntary termination
      without “cause”, other than for death or Disability.

    

    (f) Upon
      “voluntary termination” by Executive under Section 17 of this Agreement.

    

    15. Termination
      for Cause.

    

    (a) In
      addition to any other rights or remedies provided by law or in this Agreement,
      the Company may terminate Executive’s employment under this Agreement for
“cause” if:

    

    (i) Executive
      is convicted of, or enters a plea of guilty or nolo contendere
      to, a
      felony offense (unless, in the case of a conviction, the conviction shall have
      been reversed on appeal); or

    

    (ii) the
      Company’s board of directors determines that Executive has:

    

    (A) committed
      fraud against, or embezzled or misappropriated funds or other assets of, the
      Company (or any subsidiary thereof);

    

    (B) violated,
      or caused the Company (or any subsidiary thereof) or any officer, employee
      or
      other agent thereof, or any other person to violate, any material law,
      regulation or ordinance or, repeatedly violated, or caused the Company (or
      any
      subsidiary thereof) or any officer, employee or other agent thereof, or any
      other person to violate, any material rule, regulation, policy or practice
      established by the Company’s board of directors;

    

    (C) willfully,
      or because of gross or persistent negligence, (A) failed to properly perform
      his
      duties hereunder or (B) acted in a manner detrimental to, or adverse to the
      interests of, the Company, and such failure or action has caused, or is likely
      to cause, the Company (or any subsidiary thereof) to suffer or incur casualty,
      loss, penalty, expense or other liability or cost;

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    (D) violated,
      or failed to perform or satisfy any material covenant, condition or obligation
      required to be performed or satisfied by Executive; or

    

    (E) habitually
      used illegal drugs or consumed alcohol and such consumption has caused material
      damage to the Company.

    

    (b) The
      Company may effect such termination for cause by giving Executive written notice
      to such effect, setting forth in reasonable detail the factual basis for such
      termination (the “Cause Notice”); provided,
      however,
      that
      Executive may avoid such termination if the termination is based on any
      occurrence, act or event described in clauses (A) to (E) of paragraph (ii)
      of
      Section 15(a) (each, a “For Cause Event”), if the matters giving rise to such
      termination (including without limitation, any breach or violation by Executive)
      are remedied or cured, if capable of remedy or cure, within 30 days after
      receipt of the Cause Notice (“30-Day Executive Cure Period”). For the avoidance
      of doubt, Executive’s employment hereunder and the Term shall be terminated
      immediately upon delivery of the Cause Notice if Executive’s employment is being
      terminated due to the occurrence, act or event described in paragraph (i) of
      Section 15(a), and Executive’s employment hereunder and the Term shall be
      terminated immediately upon expiration of the 30-Day Executive Cure Period
      if
      Executive’s employment is terminated due to the occurrence, act or events
      described in clauses (A) to (E) of paragraph (ii) of Section 15(a) (assuming
      the
      matters, violations or conditions giving rise to such termination are capable
      of
      being cured or remedied, provided that if they are incapable of being so cured
      or remedied, then such termination shall be immediate upon delivery of the
      Cause
      Notice). 

    

    (c) In
      making
      any determination pursuant to paragraph (ii) of Section 15(a) based on or due
      to
      any For Cause Event, the board of directors may take into account each and
      all
      of the following:

    

    (i) if
      Executive is made a party to, or target of, any Proceeding arising under or
      relating to any For Cause Event, Executive’s failure to defend against such
      Proceeding or to answer any complaint filed against him therein, or to deny
      any
      claim, charge, averment, or allegation thereof asserting or based upon the
      occurrence of a For Cause Event;

    

    (ii) any
      judgment, award, order, decree or other adjudication or ruling in any such
      Proceeding finding or based upon the occurrence of a For Cause Event (that
      is
      not reversed or vacated on appeal); or

    

    (iii) any
      settlement or compromise of, or consent decree issued in, any such Proceeding
      in
      which Executive expressly admits the occurrence of a For Cause Event;
provided
      that the
      Company’s board of directors shall not be required to treat any of the foregoing
      as dispositive or giving rise to an irrebuttable presumption of the occurrence
      of such For Cause Event; and provided further
      that the
      Company's board of directors may rely on any other factor or event as convincing
      evidence of the occurrence of a For Cause Event.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    (d) In
      determining and assessing the detrimental effect of any For Cause Event on
      the
      Company and whether such For Cause Event warrants the termination of Executive’s
      employment hereunder, the Company's board of directors may take into account
      each and all of the following:

    

    (i)
      whether the Company's Board of Directors directed or authorized Executive to
      take, or to omit to take, any action involved in such For Cause Event, or
      approved, consented to or acquiesced in his taking or omitting to take such
      action; 

    

    (ii) any
      award
      of damages, penalty or other sanction, remedy or relief granted or imposed
      in
      any Proceeding based upon or relating to such For Cause Event, and whether
      such
      sanction, remedy or relief is sufficient to recompense the Company or any other
      injured person, or to prevent or to deter the recurrence of such For Cause
      Event;

    

    (iii) whether
      any lesser sanction would be appropriate and effective; and

    

    (iv) any
      adverse effect that the loss of Executive's services would have, or be
      reasonably likely to have, upon the Company.

    

    Nothing
      contained in this Section 15 shall be construed in any way to limit or restrict
      the right and ability of the board of directors of the Company to consider
      or
      base its determination on any other factors that the board of directors deems
      to
      be relevant in connection with any determination or assessment under this
      Section 15. 

    

    16. Termination
      by Executive for Good Reason.
      

    

    (a) In
      addition to any other rights or remedies provided by law or in this Agreement,
      Executive may terminate his employment hereunder for “good reason” if (A) the
      Company violates, or fails to perform or satisfy any material covenant,
      condition or obligation required to be performed or satisfied by it hereunder,
      (B) as a result of any action or failure to act by the Company, there is a
      material adverse change in the nature or scope of the duties, obligations,
      rights or powers of Executive’s employment (including any such material adverse
      change resulting from a Change of Control, as hereinafter defined), or (C)
      the
      Company moves its headquarters more than fifty (50) miles from its location
      in
      Pearl River, New York, in each case subject to the terms set forth in this
      Section 16. 

    

    (b) Executive
      may effect such termination for good reason by giving the Company written notice
      to such effect, setting forth in reasonable detail the factual basis for such
      termination (the “Good Reason Notice”); provided, however, that the Company may
      avoid such termination, if the matters giving rise to such termination
      (including without limitation, any breach or violation by the Company) are
      remedied or cured, within 30 days after receipt of the Good Reason Notice
      (“30-Day Company Cure Period”). For the avoidance of doubt, Executive’s
      employment hereunder and the Term shall be terminated immediately upon
      expiration of the 30-Day Company Cure Period in the case of a termination for
      “good reason” under this Section 16. 

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    17. Voluntary
      Termination by Executive.
      In
      addition to any other rights or remedies provided by law or in this Agreement,
      Executive may terminate his employment hereunder at any time by giving the
      Company written notice to such effect at least ninety (90) days prior to the
      date of termination set forth therein, such termination to be irrevocable upon
      receipt of such notice by the Company.

    

    For
      the
      avoidance of doubt, the termination by Executive of his employment hereunder
      for
“good reason” pursuant to Section 16 of this Agreement shall not constitute or
      be deemed to constitute for any purpose a "voluntary termination" of his
      employment under this Section 17.

    

    18. Compensation
      and Benefits upon Termination.

    

    (a) If
      Executive’s employment is terminated as a result of his death or Disability, the
      Company will pay or provide to Executive any (i) Accrued Benefits (as
      hereinafter defined) and (ii) a sum equal to a prorated portion of the annual
      bonus to which Executive would have been entitled if his employment had
      continued until the end of the employment year in which his death or disability
      occurred (the “Pro Rated Bonus Amount”). For the purposes of this Agreement,
“Accrued Benefits” means: 1) any unpaid Base Salary through the date of
      termination; (2) reimbursement for any unreimbursed expenses incurred through
      the date of termination; (3) any unused vacation time accrued (through the
      date
      of termination) in accordance with Company policy; and (4) any other payments,
      benefits or fringe benefits to which the Executive may be entitled under the
      terms of any applicable compensation arrangement or benefit plan or program
      or
      this Agreement, in all cases only through the date of termination (collectively
      items (1) through (4) shall be hereafter referred to as “Accrued Benefits”). The
      Pro Rated Bonus Amount shall be calculated by multiplying the total amount
      of
      the corresponding annual bonus by a fraction, the numerator of which is the
      number of days served by Executive during such employment year, and the
      denominator shall be three hundred sixty five (365) days. 

    

    (b) If
      Executive’s employment is terminated for cause under Section 15, or if
      Executive’s employment is terminated by Executive voluntarily under Section 17
      or voluntarily other than for good reason pursuant to Section 16 hereof, the
      Company will pay or provide to Executive any Accrued Benefits. 

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    (c) If
      Executive’s employment is terminated by Executive for good reason pursuant to
      Section 16 or by the Company other than for cause under Section 15, the Company
      will pay or provide the Executive with (i) any Accrued Benefits, (ii) subject
      to
      Executive’s compliance with the obligations herein, (A) a one time payment equal
      to the sum of (x) two (2) times his Base Salary and (y) two (2) times the
      Average Bonus Amount (as hereinafter defined); and (B) coverage under the
      employee benefit plans described in Section 3 until the earlier of the second
      (2nd)
      anniversary of such termination or Executive’s eligibility to receive similar
      benefits from a new employer; and (iii) all stock options and other awards
      granted hereunder (other than options and awards that vest upon the achievement
      of performance objectives) shall automatically vest and shall remain exercisable
      for a period of one (1) year after such termination. For the purposes hereof,
      the “Average Bonus Amount” means, in the case of a termination of Executive’s
      employment, an amount equal to the average of the annual bonus amounts received
      by Executive under this Agreement for the two (2) years prior to such
      termination. If the terms of any such employee benefit plans do not permit
      such
      coverage after termination of employment, the Company shall reimburse Executive
      in full for the cost reasonably incurred by Executive in obtaining similar
      coverage. Any amount due to Executive under clause (i) and (ii)(A) of this
      Section shall be payable as follows: fifty percent (50%) of such amount shall
      be
      payable in a lump sum within thirty (30) days of termination of employment,
      and
      the balance shall be payable in twenty four (24) equal monthly installments
      over
      the period of twenty four (24) months following such termination; provided,
      however, that if such amounts due to Executive become payable under this Section
      as a result of a termination of Executive’s employment occurring at any time
      before the first (1st)
      anniversary of the date of any Change of Control, such amounts shall be paid
      in
      a single lump sum payment within thirty (30) days of termination of employment,
      except as provided in Section 19 hereof. Amounts payable to Executive under
      this
      Section 16(c), if any, are hereinafter referred to as the “Parachute Amount.”

    

    (d) Except
      as
      expressly set forth herein, any amount payable to Executive upon termination
      of
      his employment hereunder shall be paid promptly, and in any event within thirty
      (30) days, after the Termination Date. 

    

    19. Change
      of Control.
      

    

    (a) For
      the
      purposes of this Section 19:

    

    (i) The
      "Act"
      is the Securities Exchange Act of 1934, as amended.

    

    (ii) A
      "person" includes a "group" within the meaning of Section 13(d)(3) of the
      Act.

    

    (iii) "Control"
      is used herein as defined in Rule 12b-2 under the Act.

    

    (iv) "Beneficially
      owns" and "acquisition" are used herein as defined in Rules 13d-3 and 13d-5,
      respectively, under the Act. 

    

    (v) "Non-Affiliated
      Person" means any person, other than Executive, an employee stock ownership
      trust of the Company (or any trustee thereof for the benefit of such trust),
      or
      any person controlled by Executive, the Company or such a trust.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    (vi) "Voting
      Securities" includes Common Stock and any other securities of the Company that
      ordinarily entitle the holders thereof to vote, together with the holders of
      Common Stock or as a separate class, with respect to matters submitted to a
      vote
      of the holders of Common Stock; provided, however, that securities of the
      Company as to which the consent of the holders thereof is required by applicable
      law or the terms of such securities only with respect to certain specified
      transactions or other matters, or the holders of which are entitled to vote
      only
      upon the occurrence of certain specified events (such as default in the payment
      of a mandatory dividend on preferred stock or a scheduled installment of
      principal or interest of any debt security), shall not be Voting
      Securities.

    

    (vii) "Right"
      means any option, warrant or other right to acquire any Voting Security (other
      than such a right of conversion or exchange included in a Voting
      Security).

    

    (viii)
      The "Code" is the Internal Revenue Code of 1986, as amended.

    

    (ix)
      "Base amount," "present value" and "parachute payment" are used herein as
      defined in Section 280G of the Code.

    

    (b) A
      "Change
      of Control" occurs when:

    

    (i) a
      Non-Affiliated Person acquires control of the Company; or

    

    (ii) upon
      an
      acquisition of Voting Securities or Rights by a Non-Affiliated Person or any
      change in the number or voting power of outstanding Voting Securities, such
      Non-Affiliated Person beneficially owns Voting Securities or Rights entitling
      such person to cast a number of votes (determined in accordance with Section
      19(g)) equal to or greater than twenty five percent (25%) of the sum of (A)
      the
      number of votes that may be cast by all other holders of outstanding Voting
      Securities and (B) the number of votes that may be cast by such Non-Affiliated
      Person (determined in accordance with Section 19(g)).

    

    (c) It
      is
      intended that the present value of any payments or benefits to Executive,
      whether hereunder or otherwise, that are includible in the computation of the
      Parachute Amount shall not exceed 2.99 times the Executive's base amount.
      Accordingly, if Executive receives any payment or benefit from the Company
      prior
      to payment of the Parachute Amount which, when added to the Parachute Amount,
      would subject any of the payments or benefits to Executive to the excise tax
      imposed by Section 4999 of the Code, the Parachute Amount shall be reduced
      by
      the least amount necessary to avoid such tax. The Company shall have no
      obligation hereunder to make any payment or provide any benefit to Executive
      after the payment of the Parachute Amount which would subject any of such
      payments or benefits to the excise tax imposed by Section 4999 of the
      Code.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    (d) Any
      other
      provision hereof notwithstanding, Executive may, prior to his receipt of the
      Parachute Amount pursuant to Section 18(c), waive the payment thereof, or,
      after
      his receipt of the Parachute Amount thereunder, treat some or all of such amount
      as a loan from the Company which Executive shall repay to the Company within
      one
      hundred eighty (180) days after the receipt thereof, together with interest
      thereon at the rate provided in Section 7872 of the Code, in either case, by
      giving the Company notice to such effect.

    

    (e) Any
      determination of the Executive's base amount, the Parachute Amount, any
      liability for excise tax under Section 4999 of the Code or other matter required
      to be made pursuant to this Section 19, shall be made by the Company's
      regularly-engaged independent certified public accountants, whose determination
      shall be conclusive and binding upon the Company and Executive; provided that
      such accountants shall give to Executive, on or before the date on which payment
      of the Parachute Amount or any later payment or benefit would be made, a notice
      setting forth in reasonable detail such determination and the basis therefor,
      and stating expressly that Executive is entitled to rely thereon.

    

    (f) The
      number of votes that may be cast by holders of Voting Securities or Rights
      upon
      the issuance or grant thereof shall be deemed to be the largest number of votes
      that may be cast by the holders of such securities or the holders of any other
      Voting Securities into which such Voting Securities or Rights are convertible
      or
      for which they are exchangeable or exercisable, determined as though such Voting
      Securities or Rights were immediately convertible, exchangeable or exercisable
      and without regard to any anti-dilution or other adjustments provided for
      therein.

    

    20. Other
      Termination Provisions.
      The
      Company shall defend, indemnify and hold Executive harmless from any and all
      liabilities, obligations, claims or expenses which arise in connection with
      or
      as a result of Executive's service as an officer or director of the Company
      to
      the greatest extent now provided in the Company's Certificate of Incorporation
      and Bylaws and as otherwise allowed by law. During the Term and for a period
      of
      at least ten (10) years thereafter, or for a seven (7) year period commencing
      on
      the date of the termination of Executive’s employment hereunder, Executive shall
      be entitled to the same directors and officers' liability insurance coverage
      that the Company provides generally to its other directors and officers, as
      may
      be amended from time to time for such directors and officers. 

    

    21. Limitation
      of Authority.
      Except
      as expressly provided herein, no provision hereof shall be deemed to authorize
      or empower either party hereto to act on behalf of, obligate or bind the other
      party hereto.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    22. IRC
      409A.
      This
      Agreement is intended to satisfy the requirements of Section 409A(a)(2), (3)
      and
      (4) of the Code, including current and future guidance and regulations
      interpreting such provisions. To the extent that any provision of this Agreement
      fails to satisfy those requirements, the provision shall automatically be
      modified in a manner that, in the good-faith opinion of the Company, brings
      the
      provisions into compliance with those requirements while preserving as closely
      as possible the original intent of the provision. Notwithstanding anything
      to
      the contrary in this Agreement, no severance payments or benefits shall be
      paid
      to Executive during the six (6) month period following Executive's separation
      from service to the extent that the Company and Executive mutually determine
      in
      good faith that paying such amounts at the time or times indicated in this
      Agreement would cause Executive to incur an additional tax under Section 409A
      of
      the Code, in which case such amounts shall be paid at the time or times
      indicated in this Section. If the payment of any such amounts are delayed as
      a
      result of the previous sentence, then on the first day following the end of
      such
      six (6) month period, the Company will pay Executive a lump-sum amount equal
      to
      the cumulative amount that would have otherwise been payable to Executive during
      such six (6) month period. 

    

    23. Notices.
      All
      notices which are required by or may be given pursuant to the terms of this
      Agreement must be in writing and must be delivered personally; sent by certified
      mail, return receipt requested, postage prepaid; sent by facsimile (with written
      confirmation of transmission), provided that notice is also sent via first
      class
      mail, postage prepaid; or sent for next business day delivery by a nationally
      recognized overnight delivery service as follows:

    

    If
      to the
      Company at:

    

    ___________________________

    ___________________________

    Attn:
      ______________________

    Fax:
      _______________________

    

    with
      copies to:

    

    Stubbs
      Alderton & Markiles LLP

    15260
      Ventura Blvd., 20th
      Floor

    Sherman
      Oaks, California 91403

    Attn:
      Scott Galer, Esq.

    Fax:
      (818) 444-6313

    

    If
      to
      Executive at:

    

    5700
      La
      Gorce Drive

    Miami
      Beach, Florida 33140

    

    Any
      of
      the addresses and other contact information set forth above may be changed
      from
      time to time by written notice (delivered in accordance with this Section)
      from
      the party requesting the change. 

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    Such
      notices and other communications will be treated for all purposes of this
      Agreement as being effective immediately if delivered personally or by facsimile
      (with written confirmation of transmission) during normal business hours, or
      five (5) days after mailing by certified mail, return receipt requested, first
      class postage prepaid, or one business day after deposit for next business
      day
      delivery by a nationally recognized overnight delivery service. 

     

    24. Amendment.
      Except
      as otherwise provided herein, no amendment of this Agreement shall be valid
      or
      effective, unless in writing and signed by or on behalf of the parties
      hereto.

    

    25. Waiver.
      No
      course of dealing or omission or delay on the part of either party hereto in
      asserting or exercising any right hereunder shall constitute or operate as
      a
      waiver of any such right. No waiver of any provision hereof shall be effective,
      unless in writing and signed by or on behalf of the party to be charged
      therewith. No waiver shall be deemed a continuing waiver or waiver in respect
      of
      any other or subsequent breach or default, unless expressly so stated in
      writing.

    

    26. Governing
      Law.
      This
      Agreement shall be governed by, and interpreted and enforced in accordance
      with,
      the laws of the State of New York without regard to principles of choice of
      law
      or conflict of laws.

    

    27. Arbitration.
      Any
      dispute or controversy arising out of or related to this Agreement or any breach
      hereof shall be settled by binding arbitration by the American Arbitration
      Association (or any organization successor thereto) in New York, New York in
      accordance with its Employment Arbitration Rules then prevailing. Judgment
      and
      the award rendered by the arbitration panel may be entered in any court or
      tribunal of competent jurisdiction. This provision encompasses all disputes
      relating to Executive’s employment, this Agreement, the termination of
      Executive’s employment, and the amounts paid to the Executive upon termination,
      regardless of whether such dispute arises during or after the Executive’s
      employment. In any arbitration proceeding conducted pursuant to this Section
      27,
      both parties shall have the right to discovery, to call witnesses and to
      cross-examine the other party’s witnesses (through legal counsel, expert
      witnesses, or both). All decisions of the arbitration panel shall be final,
      conclusive and binding upon the parties, and not subject to judicial review.
      The
      arbitration panel shall have no power to change any of the provisions hereof
      in
      any respect or make an award of reformation, and the jurisdiction of the
      arbitrators is expressly limited accordingly. All statutes of limitations that
      would otherwise be applicable shall apply to any arbitration proceeding
      hereunder. Any arbitration shall be conducted by an arbitration plan consisting
      of one or more arbitrators jointly selected by the parties hereto; provided,
      however, that if the parties are unable to agree on an arbitrator or
      arbitrators, the arbitrator or arbitrators shall be selected in accordance
      with
      the aforementioned Employment Arbitration Rules then prevailing. Each of the
      parties hereto shall pay the fees and expenses of its counsel, accountants
      and
      other experts incident to any such arbitration. The fees and expenses of the
      arbitrator shall be paid fifty percent (50%) by the Company and fifty percent
      (50%) by Executive. Any notice or other process relating to any such arbitration
      may be effected in the manner provided by Section 23. 

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    28. Remedies.
      In the
      event of any actual or prospective breach or default by either party hereto,
      the
      other party shall be entitled to seek equitable relief, including remedies
      in
      the nature of rescission, injunction and specific performance. All remedies
      hereunder are cumulative and not exclusive, and nothing herein shall be deemed
      to prohibit or limit either party hereto from pursuing any other remedy or
      relief available at law or in equity for such actual or prospective breach
      or
      default, including the recovery of damages.

    

    29. Severability.
      The
      provisions hereof are severable and in the event that any provision of this
      Agreement shall be determined to be invalid or unenforceable in any respect
      by a
      court of competent jurisdiction, the remaining provisions hereof shall not
      be
      affected, but shall, subject to the discretion of such court, remain in full
      force and effect, and any invalid or unenforceable provision shall be deemed,
      without further action on the part of the parties hereto, amended and limited
      to
      the extent necessary to render the same valid and enforceable.

    

    30. Counterparts.
      This
      Agreement may be executed in counterparts, including, without limitation, by
      facsimile, each of which shall be deemed an original and which together shall
      constitute one and the same agreement.

    

    31. Assignment.
      This
      Agreement, and each right, interest and obligation hereunder, may not be
      assigned by either party hereto without the prior written consent of the other
      party hereto, and any purported assignment without such consent shall be void
      and without effect, except that this Agreement shall be assigned to, and assumed
      by, any person with or into which the Company merges or consolidates, or which
      acquires all or substantially all of its assets, or which otherwise succeeds
      to
      and continues the Company’s business substantially as an entirety. Except as
      otherwise expressly provided herein or required by law, Executive shall not
      have
      any power of anticipation, assignment or alienation of any payments required
      to
      be made to him hereunder, and no other person may acquire any right or interest
      in any thereof by reason of any purported sale, assignment or other disposition
      thereof, whether voluntary or involuntary, any claim in a bankruptcy or other
      insolvency proceeding against Executive, or any other ruling, judgment, order,
      writ or decree. 

    

    32. Withholding.
      The
      Company may withhold from any and all amounts payable under this Agreement
      such
      federal, state and local taxes, as may be required to be withheld pursuant
      to
      any applicable law or regulation, and all other applicable
      withholdings.

    

    33. Binding
      Effect.
      This
      Agreement shall be binding upon and inure to the benefit of the parties hereto
      and their respective successors and permitted assigns. This Agreement is not
      intended, and shall not be deemed, to create or confer any right or interest
      for
      the benefit of any person not a party hereto.

    

    34. Titles
      and Captions.
      The
      titles and captions of the Articles and Sections of this Agreement are for
      convenience of reference only and do not in any way define or interpret the
      intent of the parties hereto or modify or otherwise affect any of the provisions
      hereof.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    35. Grammatical
      Conventions.
      Whenever the context so requires, each pronoun or verb used herein shall be
      construed in the singular or the plural sense and each capitalized term defined
      herein and each pronoun used herein shall be construed in the masculine,
      feminine or neuter sense.

    

    36. References.
      The
      terms “herein,” “hereto,” “hereof,” “hereby,” and “hereunder,” and other terms
      of similar import, refer to this Agreement as a whole, and not to any Article,
      Section or other part hereof.

    

    37. No
      Presumptions.
      Each
      party hereto acknowledges that it has had an opportunity to consult with counsel
      and has participated in the preparation of this Agreement. No party hereto
      is
      entitled to any presumption with respect to the interpretation of any provision
      hereof or the resolution of any alleged ambiguity herein based on any claim
      that
      the other party hereto drafted or controlled the drafting of this
      Agreement.

    

    38. Certain
      Definitions.
      As used
      herein:

    

    (a) “Person”
      includes, without limitation, a natural person, corporation, joint stock
      company, limited liability company, partnership, joint venture, association,
      trust, government or governmental authority, agency or instrumentality, or
      any
      group of the foregoing acting in concert.

    

    (b) A
      “Proceeding” is any suit, action, arbitration, audit, investigation or other
      proceeding before or by any court, magistrate, arbitration panel or other
      tribunal, or any governmental agency, authority or instrumentality of competent
      jurisdiction.

    

    39. Entire
      Agreement.
      This
      Agreement embodies the entire agreement of the parties hereto with respect
      to
      the subject matter hereof and supersedes any prior or contemporaneous agreement,
      commitment or arrangement relating thereto, written or oral, if any, which
      shall
      terminate immediately upon the commencement of the Term, except that each party
      thereto shall (a) remain required to perform any act and to satisfy any
      obligation or condition that such party is required to perform or satisfy
      thereunder with respect to any event occurring or circumstance existing prior
      to
      the commencement of the Term hereof (including, without limitation, the payment
      or delivery to Executive of any compensation, reimbursable expense or employee
      benefit or perquisite to which he may be entitled, but which has not yet been
      paid to him, on account of his employment under any such prior arrangement)
      that
      has not been so performed or satisfied, and (b) retain his or its right under
      any such prior assignment to assert or to allege any claim or cause of action
      relating to or based upon, or otherwise to enforce, any provision thereof with
      respect to any event occurring or circumstance existing during the term thereof.
      

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    IN
      WITNESS WHEREOF, the undersigned have duly executed this Agreement as of the
      day
      and year first above written.

    

      
        	
                NEW
                  MOTION, INC.

              
	 
	
                By:

              	 
	
                Name:

              
	
                Title:

              
	 
	 
	
                Burton
                  KatzCONSULTING
      AGREEMENT

    

    THIS
      CONSULTING AGREEMENT, dated as of January 31, 2008 (this “Agreement”), by and
      between New Motion, Inc., a Delaware corporation (“New Motion” or the “Company”)
      with its offices at 42 Corporate Park, Suite 250, Irvine, CA 92606 and Jeffrey
      Schwartz., an individual residing at 6 Glen Eagles Court, New City, NY 10956
      (“Consultant”). The parties to the Agreement are sometimes referred to
      collectively as the “Parties” or simply as a “Party.” 

    

    WITNESSETH:

    

    WHEREAS,
      the Company and NM Merger Sub, a Delaware corporation and Traffix, Inc., a
      Delaware corporation (“Traffix”) are parties to that certain Agreement and Plan
      of Merger, dated as of September 26, 2007 (the “Merger Agreement”);

    

    WHEREAS,
      it is a condition to the Merger contemplated by the Merger Agreement (the
“Merger”) that Consultant terminate his employment as Chairman and Chief
      Executive Officer of Traffix and thereafter provide consulting services to
      the
      Company; and

    

    WHEREAS,
      Consultant is willing to act as a consultant to the Company and Company wishes
      to retain Consultant to perform consulting services for the Company, all on
      the
      terms set forth herein.

    

    NOW,
      THEREFORE, in consideration of the foregoing, and for other valuable
      consideration, the receipt and sufficiency of which are hereby acknowledged,
      the
      Company and Consultant hereby agree as follows:

    

    1. Effective
      Date.
      This
      Agreement shall become effective at the Effective Time of the Merger under
      the
      Merger Agreement. Prior to the Effective time, none of the parties hereto shall
      have any rights or obligations hereunder. The date on which this Agreement
      becomes effective shall be referred to herein as the “Effective Date”.

    

    2. Term.
      The
      term of this Agreement (the “Term”) shall end on the second anniversary of the
      Effective Date, unless sooner terminated pursuant to the terms hereof. The
      date
      on which the Term ends (or the date on which Consultant’s retention hereunder is
      terminated) is sometimes referred to as the “Termination Date”. 

    

    3. Consulting
      Services.
      During
      the Term, Consultant hereby agrees to consult with Burton Katz, the Chief
      Executive Officer of the Company (or any successors) and any other executive
      officers of the Company reasonably designated by the Chief Executive Officer
      regarding the general strategic direction of the Company and the marketing
      and
      development of the Company’s products and services. Consultant agrees to devote
      up to three (3) business days per week or up to twelve (12) business days per
      month to the performance of said consulting services. The precise schedule
      for
      the performance of consulting services hereunder shall be developed from to
      time
      by the Company giving reasonable regard to Consultant’s schedule, and subject to
      Consultant’s reasonable approval. Consultant shall perform said consulting
      services from such locations as the Company and Consultant shall reasonably
      agree.

    

    4. Consulting
      Fee.
      Company
      shall pay to Consultant during the Term a consulting fee of $200,000.00 per
      annum (the “Base Fee”), such Base Fee to be paid in arrears in substantially
      equal installments no less often than twice per month during the Term.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

    
5. Benefits.
      Company
      shall provide Consultant with the same benefits he enjoyed as Chairman and
      CEO
      of Traffix, including a non-accountable monthly allowance for business expenses
      (of up to $1,000 per month), automobile allowance (up to $2,000 per month,
      including all insurance and maintenance costs), reimbursement for professional
      fees for legal and accounting fees and tax planning of $10,000 per year, and
      reimbursement of fees for maintenance of American Express black credit card.
      Company shall reimburse Consultant during the Term (up to $10,000 per annum)
      for
      the cost of maintaining health and dental insurance substantially equivalent
      to
      the coverage he enjoyed as Chairman and CEO of Traffix.

    

    6. Expenses.
      In
      accordance with the Company’s established practices applicable to its most
      senior executives, Company shall pay directly, or advance funds to Consultant
      or
      reimburse Consultant for, all expenses reasonably and actually incurred by
      him
      in connection with the performance of his consulting services hereunder in
      excess of the monthly expense allowance specified under Section 5 hereof.

    

    7. Independent
      Contractor.
      Consultant agrees and understands that under this Agreement he is an independent
      contractor and not an employee, partner, or joint venturer of Company. Company
      will not pay, or withhold, any federal, state, local, city or other payroll
      or
      employment taxes, including, but not limited to, FICA, state and federal income
      taxes, state disability insurance taxes, or state unemployment insurance taxes
      relating to income received by Consultant from Company pursuant to this
      Agreement. The Consultant shall be liable for his own debts, obligations, acts
      and omissions and agrees to indemnify and hold the Company harmless against
      any
      claim related to any such taxes made by any such governmental
      authority.

    

    8. Proprietary
      Information and Restrictive Covenants; Termination Agreement.
      As a
      condition to the obligations of the Company hereunder, concurrently with the
      execution and delivery of this Agreement, Consultant is hereby executing and
      delivering to the Company the Non-Competition, Non-Solicitation and
      Confidentiality Agreement in the form attached hereto as Exhibit A (the
“Non-Competition Agreement”) and the Termination of Employment Agreement and
      General Release attached hereto as Exhibit B (the “Termination Agreement”).

    

    9. Termination
      Upon Death or Disability.
      Consultant’s retention as a consultant hereunder shall terminate automatically
      upon his death. In the event that Consultant is unable to perform his material
      duties hereunder by reason of any disability or incapacity (due to any physical
      or mental injury, infirmity, incapacity, illness or defect) for an aggregate
      of
      120 days in any consecutive 12-month period, Company shall have the right to
      terminate Consultant’s retention as a consultant hereunder within 60 days after
      the 120th day of his disability or incapacity by giving Consultant notice to
      such effect at least 30 days prior to the date of termination set forth in
      such
      notice, and on such date such retention shall terminate. 

    

    10. Termination
      for Cause by Company.
      

    

    (a) In
      addition to any other rights or remedies provided by law or in this Agreement,
      the Company may terminate Consultant’s retention as a consultant for “cause”
under this Agreement if:

     

    (i) Consultant
      is indicted for, convicted of, or enters a plea of guilty or nolo contendere
      (which plea is not withdrawn prior to its approval by the court) to (x) a felony
      or crime involving moral turpitude, or (y) any other acts involving the matters
      identified in clauses (1) through (3) of paragraph (ii) below; or

     

    
      
        
        

      

      
        2

        
          

        

      

      
        
        

      

    

     

    (ii) the
      Company’s Board of Directors (“Board”) determines, after due inquiry, that
      Consultant has:

    

    
      	 	
              (1)

            	
              committed
                fraud against, or embezzled or misappropriated funds or other assets
                of,
                Company or any Affiliate (as defined below) thereof;
                or

            

    

    

    
      	 	
              (2)

            	
              committed
                any other act or omission involving dishonesty or fraud with respect
                to
                the Company or any Affiliate
                thereof;

            

    

    

    
      	 	
              (3)

            	
              violated,
                or caused Company or any Affiliate or any of their officers, employees
                or
                other agents, or any other person to violate, any material law, regulation
                or ordinance, which violation has or would reasonably be expected
                to have
                a significant detrimental effect on Company or its Affiliates, or
                any
                material rule, regulation, policy or practice established by the
                Board and
                communicated to Consultant, which violation has or would reasonably
                be
                expected to have a significant detrimental effect on Company or its
                Affiliates;

            

    

    

    (iii) the
      Consultant’s willful misconduct or gross negligence with respect to the Company
      or any Affiliate thereof; 

    

    (iv) repeated
      failure of the Consultant to follow established reasonable and lawful directions
      of the Company; or

    

    (v) any
      violation or breach of this Agreement, the Non-Competition Agreement or any
      established Company policy, procedure or guideline; 

    

    provided,
      however, that the Consultant’s violation or breach of paragraphs (ii), (iii),
      (iv) or (v) shall not constitute Cause if such violation or breach is remedied
      or cured, if capable of remedy or cure, within five days after receipt of
      written notice from the Company specifying the violation or breach, except
      that
      no such cure period shall apply if facts exist that give Company a right of
      termination for Cause on more than two occasions in any 12 month period during
      the Term. 

    

    (b) Company
      may effect such termination for cause under Section 10(a) of this Agreement
      by
      giving Consultant written notice to such effect, setting forth in reasonable
      detail the factual basis for such termination before the date of termination
      set
      forth therein; provided, however, that in the case of any termination under
      paragraphs (iii), (iv) or (v) of Section 10(a), such written notice shall be
      given at least ten (10) days prior to the date of termination set forth therein.
      

    

    (c) For
      the
      purposes of this Agreement, (i) the term “Affiliate” of a Person means another
      Person directly or indirectly controlling, controlled by, or under common
      control with, such Person; for this purpose, “control” of a Person means the
      power (whether or not exercised) to direct the policies, operations or
      activities of such Person by virtue of the ownership of, or right to vote or
      direct the manner of voting of, securities of such Person, or pursuant to
      agreement or law or otherwise; and (ii) the term “Person” includes without
      limitation a natural person, corporation, joint stock company, limited liability
      company, partnership, joint venture, association, trust, governmental authority,
      or any group of the foregoing acting in concert.

     

    
      
        
        

      

      
        3

        
          

        

      

      
        
        

      

    

    
11. Termination
      by Consultant for Good Reason.

    

    (a) In
      addition to any other rights or remedies provided by law or in this Agreement,
      Consultant may terminate his retention as a consultant under this Agreement
      for
“good reason” if:

    

    (i) Company
      violates, or fails to perform or satisfy any material covenant, condition or
      obligation required to be performed or satisfied by it hereunder, including
      without limitation, making payments in accordance with Sections 4, 5 and 6
      of
      this Agreement; or 

    

    (ii) without
      Consultant’s express written consent, Company requires services that are not
      consistent with Consultant’s former position as Chairman and Chief Executive
      Officer of Traffix.

    

    (b) Consultant
      shall give Company notice of termination for good reason, setting forth in
      reasonable detail the factual basis for such termination, at least ten (10)
      days
      prior to the date of termination set forth therein; provided however, that
      Company may avoid such termination if it, prior to the date of termination
      set
      forth in such notice, cures the factual basis for termination set forth therein,
      except that no such cure period shall apply if facts exist that give Consultant
      a right to give notice of termination on more than two occasions in any 12
      month
      period during the Term.

    

    12. Voluntary
      Termination.
      Notwithstanding anything to the contrary contained hereinabove, Company shall
      be
      entitled to terminate this Agreement without restriction at any time upon
      written notice to Consultant, and Consultant shall be entitled to terminate
      this
      Agreement without restriction upon sixty (60) day written notice to the
      Company.

    

    13. Consequences
      of Termination.

    

    (a) Upon
      termination of Consultant’s retention as a consultant under this Agreement for
      any reason, except for any termination under Section 9 and except for any
      termination by Consultant pursuant to Section 12 hereof, Consultant shall be
      entitled to receive any compensation or other amounts due to him pursuant to
      Sections 4, 5 and 6 in respect of his retention prior to the Termination Date,
      and from and after the Termination Date, except as otherwise provided in
      Sections 13(b) of this Agreement, the Company shall have no further obligation
      to Employee hereunder.

    

    (b) If
      Company terminates Consultant’s retention as a consultant under this Agreement
      other than upon his disability or incapacity pursuant to Section 9 and other
      than for “cause” pursuant to Section 10, subject to the terms hereof and
      Consultant’s compliance with the obligations set forth in the Non-Competition
      Agreement, the Company shall pay to Consultant the amounts payable to Consultant
      under Sections 4 and 6 (in accordance with the payment schedule set forth in
      Sections 4 and 6, as applicable) and provide him with the benefits and
      perquisites to be provided under Section 5 of this Agreement during the period
      from the Termination Date until the second anniversary of the Effective Date.
      

     

    
      
        
        

      

      
        4

        
          

        

      

      
        
        

      

    

     

    (c) The
      amounts payable pursuant to Section 13(b) shall only be payable if the
      Consultant delivers to the Company and does not revoke a general release of
      all
      claims in a form substantially the same as that made by Consultant in the
      Termination Agreement. 

    

    14. Limitation
      of Authority.
      Except
      as expressly provided herein, no provision hereof shall be deemed to authorize
      or empower either party hereto to act on behalf of, obligate or bind the other
      party hereto. 

    

    15. Notices.
      Any
      Notice or demand required or permitted to be given or made hereunder to or
      upon
      any party hereto shall be deemed to have been duly given or made for all
      purposes if (a) in writing and sent by (i) messenger or an overnight courier
      service against receipt, or (ii) certified or registered mail, postage paid,
      return receipt requested, or (b) sent by telegram, telecopy (confirmed orally),
      telex or similar electronic means, provided that a written copy thereof is
      sent
      on the same day by postage-paid first-class mail, to such party at their
      respective addresses first set forth above or to such other address as any
      party
      hereto may at any time, or from time to time, direct by notice given to the
      other parties in accordance with this Section. Except as otherwise expressly
      provided herein, the date of giving or making of any such notice or demand
      shall
      be, in the case of clause (a) (i) of this Section 14, the date of the receipt;
      in the case of clause (a) (ii) of this Section 14, three Business Days after
      such notice or demand is sent; and, in the case of clause (b) of this Section
      14, the Business Day next following the date such notice or demand is
      sent.

     

    16. Amendment.
      Except
      as otherwise provided herein, no amendment of this Agreement shall be valid
      or
      effective, unless in writing and signed by or on behalf of the parties
      hereto.

     

    17. Waiver.
      No
      course of dealing or omission or delay on the part of either party hereto in
      asserting or exercising any right hereunder shall constitute or operate as
      a
      waiver of any such right. No waiver of any provision hereof shall be effective,
      unless in writing and signed by or on behalf of the party to be charged
      therewith. No waiver shall be deemed a continuing waiver or waiver in respect
      of
      any other or subsequent breach or default, unless expressly so stated in
      writing.

    

    18. Mitigation.
      Consultant shall not be required to mitigate the amount of any payment provided
      for in this Agreement by seeking any other employment, consulting engagement
      or
      otherwise.

     

    19. Governing
      Law.
      This
      Agreement shall be governed by, and interpreted and enforced in accordance
      with,
      the laws of the State of New York without regard to principles of choice of
      law
      or conflict of laws. Each party to this Agreement submits to the jurisdiction
      of
      the courts of the State of New York, located in New York County, New York,
      and
      to the jurisdiction of the United States District Court for the Southern
      District of New York, with respect to any matter arising out of this Agreement,
      waives any objection to venue in the County of New York, State of New York,
      or
      such District, and agrees that service of any summons, complaint, Notice or
      other process relating to such proceeding may be effected in the manner provided
      by Section 14 of this Agreement. 

    

    20. Indemnification.
      In
      addition to any rights that Consultant may have under the Company’s certificate
      of incorporation or under any liability insurance policy maintained by the
      Company with respect to the indemnification of Consultant, the Company hereby
      agrees to indemnify and hold harmless the Consultant from and against any and
      all damages, claims, liabilities, expenses and losses incurred or initiated
      by
      any third party and arising from the performance of services by Consultant
      under
      and in accordance with this Agreement. 

     

    
      
        
        

      

      
        5

        
          

        

      

      
        
        

      

    

     

    21. Code
      Section 409A.
      

    

    (a) This
      Agreement is intended to satisfy the requirements of Section 409A(a)(2), (3)
      and
      (4) of the Internal Revenue Code of 1986, as amended, and the regulations
      promulgated thereunder (collectively, the “Code”), including current and future
      guidance and regulations interpreting such provisions. To the extent that any
      provision of this Agreement fails to satisfy those requirements, the provision
      shall automatically be modified in a manner that, in the good-faith opinion
      of
      the Company, brings the provisions into compliance with those requirements
      while
      preserving as closely as possible the original intent of the provision. In
      particular, and without limiting the preceding sentence, if Consultant is a
      “specified employee” under Section 409A(a)(2)(B)(i) of the Code, then any
      payment under this Agreement that is treated as deferred compensation under
      Section 409A of the Code shall be delayed until the date which is six months
      after the date of separation from service (without interest or
      earnings).

    

    (b) If
      any
      payments made to Consultant under this Agreement constitute “nonqualified
      deferred compensation” under Section 409A of the Code, such payments will be
      grossed up to make Consultant whole for any tax, penalty or other assessment
      imposed by reason of such payments under Section 409A of the Code.

    

    22. Severability.
      The
      provisions hereof are severable and in the event that any provision of this
      Agreement shall be determined to be invalid or unenforceable in any respect
      by a
      court of competent jurisdiction, the remaining provisions hereof shall not
      be
      affected, but shall, subject to the discretion of such court, remain in full
      force and effect, and any invalid or unenforceable provision shall be deemed,
      without further action on the part of the parties hereto, amended and limited
      to
      the extent necessary to render the same valid and enforceable.

     

    23. Counterparts.
      This
      Agreement may be executed in counterparts, each of which shall be deemed an
      original and which together shall constitute one and the same
      agreement.

     

    24. Binding
      Effect.
      This
      Agreement shall be binding upon and inure to the benefit of the parties hereto
      and their respective successors and permitted assigns. This Agreement is not
      intended, and shall not be deemed, to create or confer any right or interest
      for
      the benefit of anyone not a party hereto.

     

    25. Assignment.
      Consultant shall not assign Consultant’s obligations under this Agreement, and
      any purported assignment without such consent shall be void and without effect.
      

    

    26. Titles
      and Captions.
      The
      titles and captions of the Articles and Sections of this Agreement are for
      convenience of reference only and do not in any way define or interpret the
      intent of the parties or modify or otherwise affect any of the provisions
      hereof.

     

    27. No
      Presumptions.
      Each
      party hereto acknowledges that it has had an opportunity to consult with counsel
      and has participated in the preparation of this Agreement. No party hereto
      is
      entitled to any presumption with respect to the interpretation of any provision
      hereof or the resolution of any alleged ambiguity herein based on any claim
      that
      the other party hereto drafted or controlled the drafting of this
      Agreement.

     

    28. Entire
      Agreement.
      This
      Agreement embodies the entire agreement of the parties hereto with respect
      to
      the subject matter hereof and supersedes all prior agreements, commitments
      or
      arrangements relating thereto. 

     

    (Signature
      page follows)

     

    
      
        
        

      

      
        6

        
          

        

      

      
        
        

      

    

    

    IN
      WITNESS WHEREOF, the undersigned have duly executed this Agreement as of the
      day
      and year first above written.

    

    
      	
              NEW
                MOTION, INC.

            
	 	 
	
              By: 

            	 
	
              Name:

            
	
              Title:

            
	 	 
	 	 
	
              Jeffrey
                Schwartz

            

    

     

    
      
        
        

      

      
        7

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00142-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00142-of-00352.parquet"}]]