Document:

Employment Agreement

 Exhibit 10.1 

EMPLOYMENT AGREEMENT 

This Employment Agreement (the “Agreement”) is made and entered into effective as of May 10, 2010 (the “Effective
Date”), by and between Nikhil Behl (“Employee”) and InfoSpace, Inc., its affiliates, successors, and assigns (“InfoSpace, Inc.” or the “Company”). 

In consideration of the mutual covenants herein contained, the employment of Employee by the Company, and other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows: 
 1. Certain Definitions.

 (a) “Cause”. For purposes of this Agreement, “Cause” means, in the reasoned discretion of the
Company (i) any act of criminal or fraudulent misconduct by Employee in connection with Employee’s responsibilities as an employee of the Company that is intended to result in Employee’s personal enrichment, (ii) Employee’s
arrest for or conviction of a felony or other crime that may materially reflect negatively on the Company, (iii) breach of a fiduciary duty owed by Employee to the Company or its stockholders, or (iv) continued failure to diligently and
reasonably perform Employee’s job duties and Obligations after, in the first instance of such failure only, Employee has been given written notice of such noncompliance and Employee has had a minimum of thirty (30) days to cure such
noncompliance, if such failure is reasonably susceptible to cure. 
 (b) “Change of Control”. For purposes of
this Agreement, a “Change of Control” is defined as the occurrence of any of the following: 
 (i) Any
“person” (as such term is used in Sections 13(d) and 14(d) of the Securities Exchange Act of 1934, as amended) is or becomes the “beneficial owner” (as defined in Rule 13d-3 under said Act), directly or indirectly, of securities
of the Company representing fifty percent (50%) or more of the total voting power represented by the Company’s then-outstanding voting securities; 

(ii) Any merger or consolidation of the Company with any other corporation that has been approved by the stockholders of
the Company, other than a merger or consolidation which would result in the voting securities of the Company outstanding immediately prior thereto continuing to represent (either by remaining outstanding or by being converted into voting securities
of the surviving entity) more than fifty percent (50%) of the total voting power represented by the voting securities of the Company or such surviving entity outstanding immediately after such merger or consolidation, or the stockholders of the
Company approve a plan of complete liquidation of the Company; 
 (iii) Any sale or disposition by the Company or
Mercantila Acquisition LLC, in one transaction or a series of related transactions, of all or substantially all the Company’s assets; or 

(iv) A change in the composition of the Company’s Board of Directors (the “Board”) occurring within a
two-year period, as a result of which fewer than a majority of the directors are Incumbent Directors. An “Incumbent Director” is defined as a director who either (A) is a director of the Company as of the Effective Date, or
(B) is elected, or nominated for election, to the Board with the affirmative votes of at least a majority of the Incumbent Directors at the time of such election or nomination. For purposes of the preceding, individuals who are elected pursuant
to clause (B) also shall be considered Incumbent Directors. 
 (c) “Disability”. For purposes of this
Agreement, “Disability” is defined as Employee’s inability to perform his employment duties to the Company hereunder, with or without reasonable accommodation, for 180 days (in the aggregate) in any one-year period as determined by an
independent physician selected by the Company. 

 (d) “Good Reason”. For purposes of this Agreement, “Good Reason”
is defined as, within twelve (12) months subsequent to a Change in Control, and after thirty (30) days’ written notice and reasonable opportunity to cure, the occurrence of any of the following without Employee’s express prior
written consent: (i) a material adverse change of or to Employee’s duties, position, responsibilities or title (other than pursuant to a promotion); (ii) a substantial reduction, unless such reduction is shared by similarly-situated
Employees as to Employee, of the facilities and perquisites available to Employee; (iii) a reduction by the Company of Employee’s base salary; (iv) a material reduction by the Company in the kind or level of employee benefits to which
Employee is entitled unless similarly-situated Employees also experience a reduction; (v) the requirement that Employee re-locate his home or primary work location more than 50 miles from San Francisco, California or from any work location to
which the Company transfers Employee during the course of his employment and to which such transfer Employee has agreed in writing; or (vi) a material breach of this Agreement by the Company. Moreover, in addition to the above, Good Reason
shall, at any time, notwithstanding whether a Change in Control has occurred, be deemed to exist if items (iii) or (v) above occur, after thirty (30) days’ written notice and opportunity to cure. Notwithstanding the foregoing,
although Employee will initially report to the CEO of InfoSpace, Inc., it is contemplated that the Company will acquire other e commerce assets and Mercantila and/or these other assets may report to someone other than the CEO of InfoSpace, Inc
(hereinafter referred to as “E Commerce Lead”). Should this occur, this will not be considered a Good Reason for Employee to terminate employment and receive benefits described in Section 6 of this Agreement. 

(e) “Release”. For purposes of this Agreement, “Release” is defined as a full release of claims against the
Company in a form acceptable to the Company; provided, however, that notwithstanding the foregoing, such Release is not intended to and will not waive Employee’s rights: (i) to indemnification pursuant to any applicable provision of
the Company’s Bylaws or Certificate of Incorporation, as amended, pursuant to any written indemnification agreement between Employee and the Company, or pursuant to applicable law; (ii) to vested benefits or payments specifically to be
provided to Employee under this Agreement or any Company employee benefit plans or policies; or (iii) respecting any claims which Employee may have solely by virtue of Employee’s status as a shareholder of the Company. The Release also
shall not include claims that an employee cannot lawfully release through execution of a general release of claims. 
 2. Duties and Scope of
Employment. The Company shall employ Employee in the position of Chief Executive Officer, Mercantila. Employee will render such business and professional services in the performance of Employee’s duties, consistent with Employee’s
position within the Company, as shall reasonably be assigned to Employee at any time and from time to time by the Company’s Chief Executive Officer, E Commerce Lead, or the Board of Directors. 

3. Obligations. While employed hereunder, Employee will perform his/her duties ethically, faithfully and to the best of Employee’s ability
and in accordance with law and Company policy. Employee agrees not to actively engage in any other employment, occupation or consulting activity for any direct or indirect remuneration without the express written prior approval of the Chief
Executive Officer; provided, however, that notwithstanding anything to the contrary in the Company’s Supplementary Terms of Employment—[Management/Professional] attached hereto as Exhibit A , Employee may engage in charitable
activities so long as such activities do not materially interfere with Employee’s responsibilities to the Company. 
 4. At-Will
Employment. Subject to the terms and conditions hereof including without limitation Sections 6 and 7, the Company and the Employee acknowledge that the Employee’s employment is and shall continue to be terminable at-will, with either party
able to terminate the employment relationship with or without Cause or notice. 
  

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 5. Compensation and Benefits. 

(a) Base Compensation. While Employee is an active full-time employee of the Company, the Company shall pay Employee as
compensation for Employee’s services hereunder an annual base salary of $210,000. Such salary shall be earned and paid ratably for work performed subject to applicable tax withholding and shall be paid periodically in accordance with
normal Company payroll practices. The base salary shall be subject to annual review by the CEO and the Compensation Committee of the Board but in no event shall be less than $210,000. 

(b) Incentive Bonus. In addition to the base salary, Employee may receive a performance bonus during each year of employment with
the Company under this Agreement equal to an amount, if any, to be determined by the CEO and the Compensation Committee of the Board in their discretion. The target amount of such annual performance bonus shall initially be 50% of
Employee’s then current base salary for the applicable fiscal year although actual payment may be more or less than the target amount. Such performance bonus, if any, shall be based upon performance objectives to be determined by the CEO and
paid only if Employee is actively employed through the entire performance measurement period. Notwithstanding the foregoing, the Company will pay Employee 50% of his first calendar year target bonus (prorated for calendar days served as an
employee). To avoid confusion, if Employee were hired by the Company on May 2, 2010 and continues employment through December 31, 2010, the guaranteed portion of Employee’s bonus will be calculated as follows: $105,000 X (244/365)/2 =
$35,095 
 (c) Benefits. Employee shall be eligible to participate in the employee benefit plans which are available or
which become available to other employees of the Company, with the adoption or maintenance of such plans to be in the discretion of the Company, subject in each case to the generally applicable terms and conditions of the plan or program in question
and to the determination of any committee administering such plan or program. Such benefits shall include participation in the Company’s group medical, life, disability, and retirement plans, and any supplemental plans available to senior
executives of the Company from time to time. The Company reserves the right to change or terminate its employee benefit plans and programs at any time. 

(d) Expenses. The Company will reimburse Employee for reasonable business expenses incurred by Employee in the furtherance of or
in connection with the performance of Employee’s duties hereunder, in accordance with the Company’s expense reimbursement policy as in effect from time to time. 

(e) Retention Bonus. Company will pay Employee a retention bonus of $500,000 to be paid in two (2) installments. Within
thirty (30) days of the Effective Date, the Company will pay Employee a lump sum bonus equal to $100,000 subject to applicable tax withholding (“Retention Bonus Part 1”). Further provided that Employee is still a full-time employee of
Company on the one-year anniversary date of the Effective Date, Company shall pay Employee a lump sum bonus equal to $400,000 subject to applicable tax withholding (“Retention Bonus Part 2”). Retention Bonus Part 1 and Retention Bonus Part
2 shall be referred to herein as the “Retention Bonus”. 
 (f) Stock Options; Restricted Stock Units

 (i) Employee will be granted a non-qualified stock option (“the Option”) to purchase 180,000 shares
of the Company’s common stock at an exercise price equal to the per share equivalent of the fair market value of the Company’s common stock on the date of grant as determined by the closing price of the Company’s common stock on
NASDAQ NMS on the date of grant, or, if there is no such reported price on the date of grant, the closing price on the trading day on NASDAQ NMS first preceding the date of grant. The date of grant shall be set by the Compensation Committee of the
Board of Directors. Subject to the accelerated vesting provisions set forth herein, the Option shall vest as to one- third of the shares subject thereto on One Year from the Effective Date (Same as Hire Date) and shall vest ratably in six
(6) month increments thereafter over the two (2) year period commencing on One Year from the Effective Date (Same as Hire Date), subject to Employee’s continued full-time employment by the Company on the relevant vesting dates.
The Option shall be subject to the terms and conditions of the Company’s Restated 1996 Stock Incentive Plan (the “1996 Plan”) and the Stock Option Agreement between Employee and the Company; provided, however, that
notwithstanding the foregoing, in the event of a conflict between the terms and conditions of the Effective Date Option and this Agreement, the terms and conditions of this Agreement shall prevail. 

 

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 (ii) On Effective Date (Same as Hire Date), Employee will be granted 90,000
restricted stock units (the “RSU Grant”). The RSU Grant shall be subject to the terms and conditions of the Notice of Grant of Restricted Stock Units, Restricted Stock Unit Agreement and the 1996 Plan. Subject to the foregoing, the RSU
Grant shall vest as to one-third of the shares subject thereto on One Year from Effective Date (Same as Hire Date) and shall vest ratably in six (6) month increments thereafter over the two (2) year period commencing on One Year
from Effective Date (Same as Hire Date), subject to Employee’s continued full-time employment by the Company on the relevant vesting dates. 

6. Termination of Employment. 

(a) Termination by Company for Cause; Voluntary Termination. In the event Employee’s employment with the Company is
terminated for Cause by the Company or voluntarily by Employee (other than for Good Reason) (i) the Company shall pay Employee any unpaid base salary due for periods prior to the date of termination of employment (“Termination Date”);
(ii) the Company shall pay Employee all of Employee’s accrued and unused “paid time off” (“PTO”), if any, through the Termination Date; and (iii) following submission of proper expense reports by Employee, the
Company shall reimburse Employee for all expenses reasonably and necessarily incurred by Employee in connection with the business of the Company through the Termination Date. These payments shall be made promptly upon termination and within the
period of time mandated by applicable law. Employee shall retain all stock options that are vested as of the Termination Date and such stock options may be exercised in accordance with the provisions of the applicable stock option plan(s) and the
respective stock option agreement(s). Except as expressly stated above or as required by law, Employee shall receive no further compensation in any form other than as set forth in this paragraph. 

(b) Termination by Company without Cause or by Employee for Good Reason. The Company may terminate Employee’s employment
without Cause at any time, and Employee may likewise terminate his employment at any time. If Employee’s employment with the Company is terminated by the Company without Cause or Employee terminates employment with the Company for Good Reason,
and Employee signs within sixty (60) days of termination and does not revoke a Release as may be permitted by law, and continues to abide by any continuing obligations to the Company, then Employee shall receive the following: 

(i) a severance payment in an amount equal to one-time’s Employee’s annual base salary (less applicable
withholding taxes), as then in effect, payable in one payment that the Company shall deliver to Employee no later than fourteen (14) days from the date on which Employee has returned to the Company an original signed Release. 

(ii) severance pay in an amount equal to 50% of Employee’s annual bonus rate (For the purpose of this provision only,
Employee’s Annual Bonus Rate shall be the greater of either the most recent Incentive Bonus (as set forth in Paragraph 5(b), above) Employee earned or sixty percent (60%) of Employee’s annual base salary in effect at the time of
termination or resignation less applicable withholding taxes), as then in effect. The Company shall deliver this payment to Employee no later than fourteen (14) days from the date on which Employee has returned to the Company an original signed
Release. 
  

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 (iii) one “lump sum” payment of that portion of Retention Bonus
Part 1 that has not yet been paid to the Employee as of the date of termination or resignation, if any along with a thirty seven and one half percent (37.5% ) of Retention Bonus Part 2 if Retention Bonus Part 2 has not yet been paid to the Employee
as of the date of termination or resignation . For illustrative purposes, if Employee were hired by the Company on May 10, 2010, received Retention Bonus Payment 1 on June 2, 2010, then is terminated without Cause or resigns for Good
Reason on December 15, 2010, Employee would be entitled to receive $150,000 (thirty seven and one half percent (37.5% ) of Retention Bonus Payment 2). The Company shall deliver this payment to Employee no later than fourteen (14) days from
the date on which Employee has returned to the Company an original signed Release. 
 (iv) the same level of
health (i.e., medical, vision and dental) coverage and benefits as in effect for the Employee on the day immediately preceding the Termination Date; provided, however, that (A) the Employee constitutes a qualified beneficiary, as defined
in Section 4980B(g)(1) of the Internal Revenue Code of 1986, as amended; and (B) Employee elects continuation coverage pursuant to the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended (“COBRA”), within the time
period prescribed pursuant to COBRA. The Company shall continue to provide Employee with Company-paid health coverage until the earlier of (y) the date Employee is no longer eligible to receive continuation coverage pursuant to COBRA, or
(z) twelve (12) months from the Termination Date; 
 (v) fifty percent (50%) of the
Employee’s then-unvested stock options shall immediately vest and become exercisable and Employee shall have twelve (12) months following the Termination Date to exercise such vested shares and fifty percent (50%) of the
Employee’s then-unvested restricted stock units (RSUs) shall immediately vest; provided, however, that in the event of a conflict between the terms and conditions of any such stock option agreement or Notice of Grant of Restricted Stock
Units and Restricted Stock Unit Agreement, as the case may be, and this Agreement, the terms and conditions of this Agreement shall prevail unless the conflicting provision(s) in any such stock option agreement or Notice of Grant of Restricted Stock
Units and Restricted Stock Unit Agreement, as the case may be, shall be more favorable to Employee in which case the provision(s) more favorable to Employee shall govern; provided further, however, that notwithstanding the foregoing in no
event shall the extended twelve (12) month exercise period specified in this Section 6(b)(iv) modify or extend the Expiration Date of any stock option as set forth in such stock option agreement. 

(c) Death. In the event of Employee’s death while employed hereunder, and provided Employee’s representative executes a
Release that also releases any claims by Employee’s estate or survivors, Employee’s beneficiary (or such other person(s) specified by will or the laws of descent and distribution) will receive (i) continuing payments of severance pay
(less applicable withholding taxes) at a rate equal to Employee’s base salary for a period of ninety (90) days from Employee’s death, to be paid periodically in accordance with the Company’s normal payroll policies,
(ii) Company-paid COBRA benefits as specified in Section 6(b)(iii) above for ninety (90) days from Employee’s death, and (iii) have the right to exercise Employee’s stock options which are vested as of the date of
Employee’s death for one (1) year following Employee’s death. 
 (d) Disability. In the event of
Employee’s termination of employment with the Company due to Disability, and provided Employee signs and does not revoke a Release, Employee shall be entitled to continuing payments of base salary (less applicable withholding taxes) until, if
applicable and subject to plan documents, Employee is eligible for long-term disability payments under the Company’s group disability policy; provided, however, that in no event shall such period of continued base salary exceed 180 days
following termination. 
  

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 7. Change of Control Benefits. Notwithstanding the foregoing, in the event that the benefits provided
for in this Agreement (i) constitute “parachute payments” within the meaning of Section 280G of the Code, and (ii) would be subject to the excise tax imposed by Section 4999 of the Code (the “Excise Tax”),
then Employee’s benefits otherwise payable shall be reduced by the minimum extent necessary such that no portion of such benefits would be subject to the Excise Tax. Unless the Company and Employee otherwise agree in writing, any determination
required under this Section 7 shall be made in writing by the Company’s independent public accountants (the “Accountants”), whose determination shall be conclusive and binding upon Employee and the Company for all purposes. For
purposes of making the calculations required by this Section 7, the Accountants may make reasonable assumptions and approximations concerning applicable taxes and may rely on reasonable, good faith interpretations concerning the application of
Section 280G and 4999 of the Code. The Company and Employee shall furnish to the Accountants such information and documents as the Accountants may reasonably request in order to make a determination under this Section 7. The Company shall
bear all costs the Accountants may reasonably incur in connection with any calculations contemplated by this Section 7. 
 8. No
Impediment to Agreement. Employee hereby represents to the Company that Employee is not, as of the date hereof, and will not be during Employee’s employment with the Company, employed under contract, oral or written, by any other person,
firm or entity, and is not and will not be bound by the provisions of any restrictive covenant or confidentiality agreement which would constitute an impediment to, or restriction upon, Employee’s ability to enter this Agreement and to perform
the duties of Employee’s employment. 
 9. Confidentiality. Employee also agrees to the terms of the attached “Supplementary
Terms of Employment—Managerial/Professional” that are attached as Exhibit A and incorporated herein by reference. 
 10.
Arbitration. Employee agrees, as a condition to Employee’s employment that any employment related disputes between Employee and the Company are subject to binding arbitration in accordance with the terms of Exhibit A. 

11. Successors; Personal Services. The services and duties to be performed by the Employee hereunder are personal and may not be assigned or
delegated. This Agreement shall be binding upon and inure to the benefit of the Company and its successors and assigns, and the Employee and Employee’s heirs and representatives. 

12. Notices. Notices and all other communications contemplated by this Agreement shall be in writing and shall be deemed to have been duly given
when personally delivered or when mailed by U.S. registered or certified mail, return receipt requested and postage prepaid. In the case of the Employee, mailed notices shall be addressed to Employee at the home address, which Employee most recently
communicated to the Company in writing, with a copy to Employee’s counsel as designated by Employee whose address is provided below. In the case of the Company, mailed notices shall be addressed to its corporate headquarters, and all notices
shall be directed to the attention of its General Counsel. 
 13. Code Section 409A  

(a) Notwithstanding anything to the contrary in this Agreement, if the Employee is a “specified employee” within the meaning of
Section 409A of the Code, and the final regulations and any guidance promulgated thereunder (“Section 409A”) at the time of the Employee termination of employment (other than due to death), then the severance benefits payable to the
Employee under this Agreement, if any, and any other severance payments or separation benefits that may be considered deferred compensation under Section 409A (together, the “Deferred Compensation Separation Benefits”) otherwise due
to the Employee on or within the six (6) month period following the Termination Date will accrue during such six (6) month period and will become payable in a lump sum payment (less applicable withholding taxes) on the date six
(6) months and one (1) day following the Termination Date. All subsequent payments, if any, will be payable in accordance with the payment schedule applicable to each payment or benefit. Notwithstanding anything herein to the contrary, if
the Employee dies following his or her termination of employment but prior to the six (6) month anniversary of the Termination Date, then any payments delayed in accordance with this paragraph will be payable in a lump sum (less applicable
withholding taxes) to the Employee’s estate as soon as administratively practicable after the date of the Employee’s death and all other Deferred Compensation Separation Benefits will be payable in accordance with the payment schedule
applicable to each payment or benefit. 
  

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 (b) This provision is intended to comply with the requirements of Section 409A so that
none of the severance payments and benefits to be provided hereunder will be subject to the additional tax imposed under Section 409A, and any ambiguities herein will be interpreted to so comply. The Company and the Employee agree to work
together in good faith to consider amendments to this Agreement and to take such reasonable actions which are necessary, appropriate or desirable to avoid imposition of any additional tax or income recognition prior to actual payment to the Employee
under Section 409A. 
 14. Miscellaneous Provisions. 

(a) Waiver. No provision of this Agreement shall be modified, waived or discharged unless the modification, waiver or discharge is
agreed to in writing and signed by the Employee and by an authorized officer of the Company (other than the Employee). No waiver by either party of any breach of, or of compliance with, any condition or provision of this Agreement by the other party
shall be considered a waiver of any other condition or provision or of the same condition or provision at another time. 
 (b)
Entire Agreement. This Agreement (including exhibits) shall supersede and replace all prior agreements or understandings relating to the subject matter hereof, and no agreements, representations or understandings (whether oral or written or
whether express or implied) which are not expressly set forth in this Agreement have been made or entered into by either party with respect to the relevant matter hereof. This Agreement may not be modified except expressly in a writing signed by
both parties. 
 (c) Choice of Law. The validity, interpretation, construction and performance of this Agreement shall be
governed by the internal substantive laws of the State of Washington without reference to any choice of law rules. 
 (d)
Severability. The invalidity or unenforceability of any provision or provisions of this Agreement shall not affect the validity or enforceability of any other provision hereof, which shall remain in full force and effect. 

(e) No Assignment of Benefits. The rights of any person to payments or benefits under this Agreement shall not be made subject to
option or assignment, either by voluntary or involuntary assignment or by operation of law, in respect of bankruptcy, garnishment, attachment or other creditor’s process, and any action in violation of this subsection shall be void. 

(f) No Duty to Mitigate. Employee shall not be required to mitigate the amount of any payment contemplated by this Agreement, nor
shall any such payment be reduced by any earnings that Employee may receive from any other source. 
 (g) Employment
Taxes. All payments made pursuant to this Agreement will be subject to withholding of all applicable income, health insurance and employment taxes. 
  

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 (h) Assignment by Company. The Company may assign its rights under this Agreement to
an affiliate (as defined under the Securities Exchange Act of 1934), and an affiliate may assign its rights under this Agreement to another affiliate of the Company or to the Company. In the case of any such assignment, the term “Company”
when used in a section of this Agreement shall mean the corporation that actually employs the Employee. 
 (i)
Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together will constitute one and the same instrument. 

 

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 IN WITNESS WHEREOF, each of the parties has executed this Agreement, in the case of the Company by its duly
authorized officer, as of the day and year first above written. 
  

							
	COMPANY:	 		 	INFOSPACE, INC.
				
		 		 	By: 	 	 /s/    David Binder

		 		 		 	Chief Financial Officer
				
	EMPLOYEE:	 		 		 	 /s/    Nikhil Behl

		 		 		 	Nikhil Behl
		 		 		 	Chief Executive Officer, Mercantila

  

 9Undertaking from Bottling Holdings (Luxembourg) to the European Commission

 EXHIBIT 10.3 

Bottling Holdings (Luxembourg) 

2 rue des Joncs 

L–1818 Howald 

UNDERTAKING 

CASE COMP/39.116/B–2 — COCA–COLA 

The Companies hereby give the following Undertaking concerning their commercial practices and those of other Bottlers of
TCCC–Branded CSDs in the Relevant European Countries. This Undertaking is designed to provide clear, objective, and administrable rules governing commercial practices of The Coca–Cola Company and its Bottlers. It applies to all sales of
TCCC–Branded CSDs destined for consumption in Countries in which the conduct of The Coca–Cola Company or its Bottlers may be subject to Article 82 of the EC Treaty or Article 54 of the EEA Agreement. This Undertaking is made without
prejudice to the Companies’ position should the European Commission or any other party decide to open proceedings or to commence any other legal action against any of the Companies. 

I. DEFINITIONS 
 In this
Undertaking, the following terms will have the meanings indicated below: 
 “Approved Methodology” means the
following methodology used to calculate the shares prescribed in this Undertaking for purposes of defining “Countries” and “TCCC–Branded Orange CSDs.” Shares will be calculated using the best available value–based
Channel–specific data for each of the Take–Home Channel (as currently provided by AC Nielsen) and the On–Premise Channel. Where Channel–specific value–based data are not available for a Channel, shares for that Channel will
be calculated using the best available Channel–specific volume–based data (as currently provided by Canadean Limited). In situations where Channel–specific volume–based data are not available, shares for either or both Channels
will be based on the best available national volume–based data (as currently provided by Canadean Limited). 

“Assortment or Range Commitments” are contractual obligations accepted by a customer to maintain physically in stock a
specified set or number of beverages or SKUs. 
 “Beverage Coolers” means installed equipment, other than
vending machines and fountain equipment, used for chilling packaged CSDs to which the consumer has direct access. 

“Bottler” means an entity licensed by TCCC to manufacture, distribute, and sell TCCC–Branded CSDs in a Relevant
European Country. 
 “CCE” means Bottling Holdings (Luxembourg) sarl, a corporation organized under the laws of
Luxembourg, with its registered office in Howald, Luxembourg, and all of its Subsidiaries. 
 “CCEAG” means
Coca–Cola Erfrischungsgetranke AG, a corporation organized under the laws of Germany, with its principal office in Berlin, Germany, and all of its Subsidiaries. 

“CCHBC” means Coca–Cola Hellenic Bottling Company S.A., a corporation organized under the laws of Greece, with its
principal office in Maroussi, Greece, and all of its Subsidiaries. 
 “Companies” means TCCC, CCE, CCHBC, and
CCEAG. 
 “Countries” means all Relevant European Countries and future EU Member States in which
TCCC–Branded CSDs accounted for more than 40%, and more than twice the share of the nearest competitor, of national CSD sales in either the Take–Home Channel or the On–Premise Channel in the previous year. Where a Country qualifies
under this definition in only one Channel, this Undertaking will apply only in that Channel. In situations where data are not available from an independent source for any Relevant European Country or future EU Member State, that State will be deemed
to be a Country for purposes of this Undertaking. Pursuant to Section III.E.2. of this Undertaking, TCCC will provide the European Commission annually with written reports listing the Countries and Channels to which this Undertaking will be
applicable. For purposes of this provision, shares will be calculated on the basis of the Approved Methodology. 

“Coverage Date” means the date on which a Country or Channel becomes subject to this Undertaking, corresponding to:
(1) in respect of the Companies, the Effective Date; (2) in respect of non–Company Bottlers in Countries, the date on which each such Bottler commits to comply with the terms of this Undertaking; and (3) in respect of Bottlers
active in a Country or a Channel that becomes subject to this Undertaking on the basis of the information contained in a report provided to the European Commission pursuant to Section III.E.2. of this Undertaking, the date on which such report is
submitted. 
 “CSDs” means carbonates, as defined by Canadean Limited, excluding beverages listed in the
“flavoured water” category. 
 “Effective Date” means the date on which the Companies are notified of
the European Commission’s final decision under Article 9 of Council Regulation No. 1/2003 concerning this Undertaking. 

“Existing Agreement” means any agreement, whether oral or written, entered into on or before the Coverage Date by a
Company in a Country or Channel. 
 “Financing Agreements” are agreements entered into with On–Premise
customers under which a supplier provides a customer with up–front financing. Such advanced funds are typically repayable either in cash or on the basis of purchases of beverages from the supplier that extended the funds. 

“Full Implementation Date” means January 1, 2006, unless the Effective Date falls after June 30, 2005, in
which case the Full Implementation Date will be nine months after the Effective Date. 

 “New Agreement” means any agreement, whether oral or written, entered into
after the Coverage Date by a Company in a Country or Channel. 
 “On–Premise Channel” means accounts or
groups of accounts that operate on–premise or immediate beverage consumption outlets in the Relevant European Countries or that purchase or specify for purchase beverages for resale to such accounts in the Relevant European Countries.

 “Other TCCC–Branded CSDs” means TCCC–Branded CSDs other than TCCC–Branded Cola CSDs and
TCCC–Branded Orange CSDs. 
 “Private Tender Agreements” means commercial arrangements for the supply of
CSDs in the On–Premise Channel that are entered into following an open and competitive tendering process based on objective, transparent, and non–discriminatory criteria and are organized by large, private sector customers for sales in the
On–Premise Channel. 
 “Public Tender Agreements” means commercial arrangements for the supply of CSDs
that are entered into following an open and competitive tendering process based on objective, transparent, and non–discriminatory criteria and are organized by Government agencies and public authorities that prescribe a standard form agreement.

 “Rebates” are payments, credits, or other advantages obtained or retained by a customer by reference to
multiple purchases made over a preceding period. 
 “Relevant European Countries” means Austria, Belgium,
Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, and the United
Kingdom. 
 “Shelf Space Commitments” are contractual obligations accepted by a customer to dedicate a
proportion or amount of its permanent ambient–temperature CSD sales space to beverages sourced from a given CSD supplier. 

“SKUs” means stock–keeping units. 

“Sponsorship Agreements” means commercial arrangements whose principal purpose is to sponsor an event or venue for its
promotional value, with beverage supply being an ancillary aspect. Sponsorship Agreements are typically entered into with sports clubs or organizers of periodic entertainment or sporting events. 

“Subsidiaries” means an entity in which a Company, directly or indirectly, holds an interest exceeding 50% and which is
involved in the distribution or sale of TCCC–Branded CSDs in one or more Relevant European Countries. 

“Take–Home Channel” means accounts or groups of accounts that are engaged in the business of retailing packaged
beverages to consumers in Relevant European Countries primarily for at–home consumption or that supply such accounts (including cash and carry accounts). 

“TCCC” means The Coca–Cola Company, a corporation organized under the laws of the State of Delaware, U.S.A., with
its principal office in Atlanta, Georgia, U.S.A., and all of its Subsidiaries. 
 “TCCC–Branded” means
marketed under trademarks owned by or licensed to TCCC. 
 “TCCC–Branded Cola CSDs” means
TCCC–Branded Light Cola CSDs and TCCC–Branded Regular Cola CSDs. 
 “TCCC–Branded Light Cola
CSDs” means low–calorie cola–flavoured CSDs sold under TCCC trademarks, including “Coca–Cola Light” and “Coke Light,” other than those incorporating additional flavours (e.g., Coke Light Lemon).

 “TCCC–Branded Orange CSDs” means orange–flavoured CSDs marketed under trademarks incorporating or
consisting of the “Fanta” trademark and defined as “Fanta Orange Regular” by Canadean Limited that in any Country accounted for more than twice the share of the nearest competing orange–flavoured CSD brand in either the
Take–Home Channel or the On–Premise Channel in the previous year. Where this threshold is met in only one Channel, the provisions of this Undertaking concerning TCCC–Branded Orange CSDs will apply only in that Channel. TCCC will
provide the European Commission annually with written reports listing the Countries and Channels in which the provisions of the Undertaking concerning TCCC–Branded Orange CSDs will be applicable. For purposes of this provision, shares will be
calculated on the basis of the best available industry data sources (currently Canadean Limited and AC Nielsen) using the Approved Methodology. 

“TCCC–Branded Regular Cola CSDs” means cola–flavoured CSDs sold under the “Coca–Cola” or
“Coke” trademarks other than those incorporating additional flavours (e.g., Cherry Coke, Vanilla Coke). 

“Technical Equipment” means Beverage Coolers, fountain dispensers, and CSD vending machines. 

II. SUBSTANTIVE PROVISIONS 

Each Company undertakes to apply the following measures. 

A. THE TAKE–HOME AND ON–PREMISE CHANNELS 

The commitments in this section are applicable to all commercial arrangements in the Take–Home and On–Premise Channels under
which a Company sells TCCC–Branded CSDs in the Countries for resale within the Relevant European Countries, other than Sponsorship Agreements and Public and Private Tender Agreements. 

1. Exclusivity Provisions 

Each Company’s customers will remain free to buy and sell any CSDs of any third party. The Companies will not require a customer not
to list, purchase, or sell CSDs of a third party or offer any payment or other advantage conditioned on a customer’s committing not to do so. 

 2. Percentage–Based Purchasing Commitments 

The Companies will not require a customer to purchase a specified minimum percentage of that customer’s total CSD requirements (or
requirements in a specific CSD flavour category) or offer any payment or other advantage conditioned on such purchasing obligation. 

3. Transparency 

The Companies’ agreements will reflect the following principles: 

 

	 	•	 	 Transparency of Performance Obligations. Where an agreement offers a payment or other advantage in exchange for a customer’s
agreeing to carry out a service in relation to the sale of CSDs (i.e., pay–for–performance), both the service and the associated payment will be clearly specified by a Company in the relevant agreement. 

 

	 	•	 	 Transparency of Termination Obligations. Where an agreement allows a customer either to terminate that agreement or to reduce its
commitments to a Company pursuant to that agreement, the requirements for early termination or reduction of the customer’s obligations will be clearly specified, including the basis for the calculation of any payment or payments owed to the
Company. 

 4. Target Rebates 

No Rebates will be conditioned on a customer’s reaching individually set purchase thresholds during a prescribed reference period for
any product or product group that includes TCCC–Branded CSDs or on achieving purchase thresholds or growth rates calculated by reference to purchases of any product or group of products that includes TCCC–Branded CSDs made in a previous
reference period. 
 5. Tying Provisions 

The Companies will not enter into or maintain in force in any agreement provisions that condition the supply of any
TCCC–Branded Cola CSD or TCCC–Branded Orange CSD upon agreement by a customer to purchase one or more additional TCCC–Branded beverages. 

6. Assortment or Range Commitments 

Where a Company’s agreements include Assortment or Range Commitments for TCCC–Branded CSDs, these will be based on the following
principles: 
  

	 	•	 	 Separate Stocking Commitments. Each Company will define stocking commitments separately for TCCC–Branded Regular Cola CSDs,
TCCC–Branded Light Cola CSDs, and TCCC–Branded Orange CSDs. 
	 

  

	 	•	 	 No Combined Payments. The Companies will not condition any payment or other advantage granted with respect to any TCCC–Branded Cola
CSDs or TCCC–Branded Orange CSDs upon a customer’s stocking one or more additional TCCC–Branded beverages. 

  

	 	•	 	 Percentage–Based Assortment or Range Payments. The Companies will not condition any payment or other advantage on a customer’s
agreeing that a Company’s CSDs (or any subset of a Company’s CSDs) comprise a specified percentage of the total number of CSD SKUs (or of that subset of CSD SKUs) listed by the customer in the previous year. 

7. Agreements Concerning Products of Other Suppliers 

The Companies will not enter into or maintain in force in any agreement provisions that condition the supply of any
TCCC–Branded CSD or the availability or extent of any payment or other advantage on the customer’s obligation to discontinue, reduce, or vary the terms of any agreement or commercial relationship with any other supplier. 

B. THE TAKE–HOME CHANNEL 

In addition to the commitments in Section II.A above, the commitments in this section will be applicable to each Company’s dealings
with Take–Home customers in the Countries. 
 1. Shelf Space Commitments 

Where a Company’s agreements include Shelf Space Commitments for TCCC–Branded CSDs, these will be based on the following
principles: 
  

	 	•	 	 No Exclusivity. The Companies will not require a customer to dedicate all of its permanent ambient–temperature CSD sales space to
TCCC–Branded CSDs or offer any payment or other advantage conditioned on a customer’s doing so. 
	 

  

	 	•	 	 Separate Commitments. Each Company will define Shelf Space Commitments separately for TCCC–Branded Cola CSDs and TCCC–Branded
Orange CSDs. Any Shelf Space Commitments relating to Other TCCC–Branded CSDs will not be calculated by reference to sales of or space allocated to TCCC–Branded Cola CSDs or TCCC–Branded Orange CSDs. 

 

	 	•	 	 TCCC–Branded Cola CSDs. The Companies will not condition Shelf Space Commitments for TCCC–Branded Cola CSDs on a
customer’s providing a proportion of its permanent ambient–temperature CSD sales space in excess of the national share of CSD sales accounted for by TCCC–Branded Cola CSDs in the previous year, less 5% of that share, as measured by AC
Nielsen. 

  

	 	•	 	 TCCC–Branded Orange CSDs. The Companies will not condition Shelf Space Commitments for TCCC–Branded Orange CSDs on a
customer’s providing a proportion of its permanent ambient–temperature CSD sales space in excess of the national share of CSD sales accounted for by TCCC–Branded Orange CSDs in the previous year, as measured by AC Nielsen.

 C. THE ON–PREMISE CHANNEL 

In addition to the commitments in Section II.A above, the commitments in this section will be applicable to commercial arrangements, other
than Sponsorship Arrangements and Public and Private Tender Agreements, concerning each Company’s dealings with On–Premise customers in the Countries. 

1. Financing Agreements 

Where a Company enters into Financing Agreements, these will be based on the following principles: 

 

	 	•	 	 Maximum Repayment Term. The term over which a customer may repay funds advanced under any Financing Agreement will not exceed five years.

  

	 	•	 	 Loans Not Conditioned on Specified Assortment or Range Commitments. The Companies’ Financing Agreements will not be conditioned on
agreement by a customer to purchase a specified assortment or range of TCCC–Branded CSDs. 

  

	 	•	 	 Customer Option To Repay. Where a Company provides financing to a customer that is repayable by purchase of TCCC–Branded CSDs from
that Company, the customer will have the option, upon three months’ notice, to repay any proportion of the loan payments due in cash at a commercial rate of interest. 

 

	 	•	 	 Customer Option To Terminate. Each Company’s Financing Agreements will give customers the option, at any time and on no more than
three months’ notice, to repay the outstanding balance of advanced funds and terminate the Agreement without any early repayment penalty or other financial compensation (other than interest at a commercial rate on the outstanding balance up to
the date on which payment is received). 

 2. Availability Agreements 

Any agreement that requires a customer to make any set of TCCC–Branded CSDs available in its associated outlets will not exceed five
years and will give the customer an annual option to terminate the agreement without penalty following an initial term not exceeding three years. 

D. SPONSORSHIP AND PUBLIC AND PRIVATE TENDER AGREEMENTS 

1. Sponsorship Arrangements 

The Companies’ Sponsorship Agreements will be based on the following principles: 

 

	 	•	 	 Venue Sponsorship. Where a Company sponsors venues (e.g., sports stadia, theme parks), it will not require or provide payments or
other incentives conditioned on agreement that non–TCCC–Branded CSDs will not be available in the venue, other than in respect to the sponsoring brands or flavour categories. 

 

	 	•	 	 Event Sponsorship. Where a Company sponsors events that are limited in duration (e.g., sporting events, festivals), exclusive CSD
supply rights for the full range of that Company’s CSDs may be linked to the sponsorship agreement. This exclusion will apply only to events that do not exceed sixty days per year, which need not be consecutive. 

2. Public and Private Tender Agreements 

The Companies’ Public and Private Tender Agreements will be based on the following principles: 

 

	 	•	 	 Public Tender Agreements. Each Company may compete for and enter into Public Tender Agreements containing exclusive beverage supply
rights. 

  

	 	•	 	 Private Tender Agreements. Each Company may compete for and enter into Private Tender Agreements containing exclusive beverage supply
rights, provided that the duration of any such arrangements is limited to a maximum of five years and gives the customer an annual option to terminate the agreement without penalty following an initial term not exceeding three years. A Company will
not enter into any Private Tender Agreement that, at the time of contracting, causes any exclusive CSD supply rights contained in its Private Tender Agreements, in the aggregate, to represent more than 5% of that Company’s annual CSD sales in
the On–Premise Channel. 

 E. TECHNICAL EQUIPMENT PLACEMENT 

The commitments in this section will be applicable to commercial arrangements concerning the installation and use of technical equipment,
other than as agreed in Sponsorship Agreements and Public and Private Tender Agreements, to the exclusion of any inconsistent provisions in this Undertaking. 

1. Beverage Coolers 

The Companies’ policies for the placement of Beverage Coolers will be based on the following principles: 

 

	 	•	 	 Rent–Free Placement. Where a Company provides a Beverage Cooler on a rent–free basis, a customer may be required to stock that
Beverage Cooler only with beverages distributed by the Company placing the equipment, provided the customer has other installed chilled beverage capacity in the outlet to which the consumer has direct access. Where a Beverage Cooler is provided on a
rent–free basis and the customer does not have other installed chilled beverage capacity in the outlet to which the consumer has direct access, the customer will be free to use at least 20% of that Beverage Cooler’s capacity for any
products of its choosing. 

	 	•	 	 Rental Placement. Where a Company provides a Beverage Cooler in exchange for rental payments, a customer will be free to stock any
products of its choosing in at least 20% of the capacity of the rented Beverage Cooler. 

  

	 	•	 	 Purchase Placement. Where a customer purchases a Beverage Cooler from a Company or a cooler manufacturer to which a Company refers the
customer, that customer will be free to stock the purchased Beverage Cooler with any products of its choosing. 

2. Fountain Dispensers 

The Companies’ policies for the placement of fountain dispensers will be based on the following principles: 

 

	 	•	 	 Competing Dispensers. The Companies will not require or provide payments or other incentives for a customer to refrain from placing
competing fountain dispensers or packaged CSDs on any premises. 

  

	 	•	 	 Limited Contractual Duration. The duration of purchase commitments for products sold through fountain dispensers provided by each Company
will not exceed three years. 

  

	 	•	 	 Customer Option To Terminate. Customers will have the option to terminate such purchase commitments without penalty with effect at any
time following an initial term not exceeding two years. A Company may require a customer to provide up to three months’ written notice of its intention to exercise that option. 

3. Vending Machines 

No agreement under which a Company provides CSD vending machines to a customer (i.e., where the vending machine is provided either
directly to an outlet or to an independent vending operator or wholesaler) will require or provide payments or other incentives for the customer to refrain from placing competing vending machines on any premises. 

III. IMPLEMENTATION 

A. ENTIRE AGREEMENT 

This Undertaking comprises the entire extent of the Companies’ commitments to or agreements or understandings with the European
Commission and supersedes all prior undertakings entered into or agreements or understandings with the European Commission by any of the Companies. 

B. SCOPE OF APPLICATION 

The Companies will be bound by this Undertaking. 

To ensure that this Undertaking is implemented by all Bottlers in all Countries, TCCC will use its best efforts to ensure that, within 90
days of the Effective Date, all such Bottlers (other than the Companies) sign both this Undertaking and a Bottler’s Agreement committing them to abide by the Undertaking’s terms if and as it applies to Countries and Channels in which they
sell TCCC–Branded CSDs. Such best efforts will include informing each such Bottler that, should it fail to sign both the Undertaking and a Bottler’s Agreement committing it to abide by its terms, TCCC will exercise its right to terminate
the relevant Bottler’s Agreement. In the event that any such Bottler does not sign both this Undertaking and a Bottler’s Agreement committing it to abide by the Undertaking’s terms, TCCC will serve written notice terminating the
relevant Bottler’s Agreement within 120 days of the Effective Date. 
 TCCC will use its best efforts to procure, by the
Full Implementation Date, the commitment of all Bottlers (other than the Companies) that are not subject to the Undertaking, by reason of the fact that their respective territories in the Relevant European Countries are not Countries, to implement
this Undertaking immediately on their territories in the Relevant European Countries becoming Countries. Such best efforts will include informing each such Bottler that, should it fail to sign both the Undertaking and a Bottler’s Agreement
committing it to abide by its terms, TCCC will exercise its right to terminate the relevant Bottler’s Agreement. In the event that any such Bottler does not sign both this Undertaking and a Bottler’s Agreement committing it to abide by the
Undertaking’s terms, TCCC will serve written notice terminating the relevant Bottler’s Agreement within 30 days of the Full Implementation Date. 

Any company that becomes a Bottler in a Country after the Effective Date will be required, as from the date of becoming a Bottler, to
comply with this Undertaking and, notwithstanding Section III.C below, to implement the terms of this Undertaking immediately. Any company that, after the Effective Date, becomes a Bottler in a Relevant European Country that is not a Country because
the applicable thresholds are not met will be required, as from the date of becoming a Bottler, to sign both this Undertaking and a Bottler’s Agreement committing it to abide by the Undertaking’s terms and, notwithstanding Section III.C
below, to implement the terms of this Undertaking immediately on their territory becoming a Country. 
 Upon committing to
implement the terms of this Undertaking, any non–Company Bottler in a Country will be treated as a Company for purposes of this Undertaking. 

C. IMPLEMENTATION TIMEFRAME 

        Upon a Country or Channel becoming subject to this Undertaking on the Coverage Date, each Company will
comply with this Undertaking as set forth below. Each Company will be responsible for ensuring its compliance with the Undertaking. 

1. New Agreements 

All New Agreements will comply with this Undertaking. 

 2. Existing Agreements 

All Existing Agreements will be brought into compliance with this Undertaking by: (1) in respect of the Companies, the Full
Implementation Date; (2) in respect of non–Company Bottlers in Countries, the Full Implementation Date; and (3) in respect of Bottlers active in a Country or a Channel that becomes subject to this Undertaking on the basis of the
information contained in a report provided to the European Commission pursuant to Section III.E.2. of this Undertaking, no later than the end of the calendar year in which such report is submitted, unless the report is submitted after June 30,
in which case the relevant Bottler will have nine months from the date on which the report is submitted to bring all existing agreements in a Country or Channel into compliance with this Undertaking. 

D. CHANGES IN APPLICABILITY 

Where a Country or Channel ceases to be subject to this Undertaking because the applicable thresholds are no longer met, the relevant
provisions of the agreements of the Company in question will not be subject to this Undertaking from the date on which the reports referred to in Section III.E.2 below are provided to the Commission. 

E. REPORTING 

1. Notice of Third Party Actions 

Each Company will provide the Commission with written notice promptly upon becoming aware that any third party has commenced an action
before a competent regulatory authority or court alleging that it has violated any of the terms of this Undertaking. 
 2.
Scope 
 Each Company will be responsible for identifying among its territories in Relevant European Countries those
Countries and Channels to which this Undertaking will be applicable. 
 TCCC will provide the European Commission annually with
written reports listing such Channels and Countries. Such reports will be accompanied by the market share information (currently available from A.C. Nielsen and Canadean Limited) on which they are based and an explanation of the conclusions reached
as to the application of this Undertaking. 
 TCCC will deliver such written reports to the European Commission within 30 days
of the publication of the market share information (currently available from A.C. Nielsen and Canadean Limited) on which those reports are based. 

3. Compliance Certification 

Each Company will provide annually a written report describing steps taken by that Company to comply with this Undertaking. Such
statements shall confirm that the reporting Company has implemented a compliance program according to which it has made the Undertaking known to all of its management and commercial employees and that all such employees are familiar with the terms
of this Undertaking. Such reports will be delivered to the European Commission on or before March 31 of each year. 
 F.
PUBLICITY 
 1. Scope of Application 

TCCC will publish and keep updated on its website a list of those Countries and Channels to which this Undertaking is applicable.

 2. Provisions of Undertaking 

Each Company will use its best efforts to ensure that this Undertaking is made known to and is understood by its customers and other
industry participants. Such efforts shall include two specific measures: 
  

	 	•	 	 General Terms and Conditions of Sale. The general terms and conditions of sale of each Company will state expressly on the back of
invoices for all agreements, other than Sponsorship Agreements and Public and Private Tender Agreements, that the Company’s customers are free to list, buy, and sell any CSD of any third party. 

 

	 	•	 	 Websites. The full text of this Undertaking and a list of Countries and Channels in which it is applicable will remain prominently
present on the website (or the parts thereof that are addressed to customers) of each Company. 

 

G. DURATION AND REVIEW 

1. Duration 

This Undertaking will remain in force for a period of five years following the Full Implementation Date. 

2. Periodic Review 

Any Company may seek review with the European Commission of the application of any provision of this Undertaking to it in light of any
material changes in law or market circumstances or to alleviate any unforeseen hardship that might make appropriate some exception or modification of its terms, including, by way of example, in situations where market conditions in a Country,
Channel, or Bottler territory would make application of any of the Undertaking’s terms unwarranted. The European Commission will retain discretion to decide upon any such application. 

 H. GOVERNING LANGUAGE 

In the event of any dispute, the English–language version of this Undertaking will be dispositive. 

 

			
		 	/S/ DOMINIQUE REINICHE
		 	DOMINIQUE REINICHE
		 	President European Group, Coca–Cola Enterprises

October 19, 2004

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