Document:

EX-10.2

 Exhibit 10.2 

MANAGEMENT AGREEMENT 

This MANAGEMENT AGREEMENT (this “Agreement”) is made as of July 19, 2018, by and among Vista Equity Partners Management,
LLC, a Delaware limited liability company (“VEP”), Kavacha Topco, LLC, a Delaware limited liability company (“Topco”), Kavacha Intermediate, LLC, a Delaware limited liability company
(“Intermediate”), Kavacha Holdings, Inc., a Delaware corporation (“Parent”), and Integral Ad Science, Inc., a Delaware corporation (“IAS”, and together with Topco, Intermediate and Parent, as any
such company’s name or corporate form may change from time to time and such company’s successors and assigns, the “Company”). 

WHEREAS, Parent, Kavacha Merger Sub, Inc., a Delaware corporation, IAS and Shareholder Representative Services LLC, a Colorado limited
liability company, solely in its capacity as the Equityholders’ Representative are parties to that certain Agreement and Plan of Merger, dated as of June 1, 2018 (the “Merger Agreement”), as amended from time to time,
pursuant to which IAS became an indirect subsidiary of Topco. 
 WHEREAS, the Company from time to time desires to retain and avail itself
of VEP, and VEP desires to perform for the Company and its affiliates certain services; and 
 WHEREAS, VEP, by and through its officers,
employees, agents and affiliates, have developed, in connection with the conduct of their businesses and affairs, expertise in the fields of management, finance and strategic planning. 

NOW, THEREFORE, in consideration of the promises and the mutual covenants contained herein, the parties do hereby agree as follows: 

1. Term. This Agreement shall remain in effect unless the Company and VEP terminate this Agreement by mutual written
agreement (the “Term”). 
 2. Appointment. The Company hereby retains VEP to render management and
consulting services to the Company (or to such subsidiaries of the Company as the Company may request) during the term as herein contemplated. 

3. Services. VEP, by and through its officers, employees, agents and affiliates, as VEP, in its sole discretion, shall
designate from time to time, agrees to perform or cause to be performed such management and consulting services (including, but not limited to management, finance, marketing, operational and strategic planning, relationship access, corporate
development and analysis of potential mergers and acquisitions) for the Company and its affiliates as mutually agreed upon by and between VEP and the Companies’ respective boards of directors (or equivalent governing body). In addition, VEP
intends to provide certain services and assistance to the Company, and to provide the Company with certain resources available to VEP in order to enhance the equity value of the Company; provided, that the provision of such resources do not
compromise VEP or impair its ability to conduct its business, as determined in VEP’s sole discretion. The Company agrees to hire VEP as its financial adviser in connection with any future (a) material debt or equity financing of the
Company or its subsidiaries (including any sale of capital stock of the Company or its subsidiaries), (b) merger or sale of any material portion of the Company’s consolidated assets, and (c) acquisition of assets of another entity outside
the ordinary course of business or of any capital stock of another entity. 

 4. Expenses. 

(a) The Company shall reimburse VEP for all reasonable
out-of-pocket costs and expenses incurred in connection with services rendered hereunder. Such costs and expenses shall be reimbursed promptly by the Company upon
submission of customary expense reports. 
 (b) In the event, and during any period, that any loan or credit agreements to which the Company
is a party prohibits the payment of all or any portion of VEP’s out-of-pocket costs and expenses required to be reimbursed pursuant to clause (a) above, then
such out-of-pocket cost or expense, or portion thereof, that is not permitted to be paid shall accrue and be paid at the earliest date that the payment thereof is no
longer prohibited. 
 (c) In no event shall the lenders party to any loan or credit agreement to which the Company is a party have any
liability to VEP as a result of any prohibition in such loan or credit agreement with respect to the payment of all or any portion of the out-of-pocket costs and
expenses payable by the Company to VEP pursuant to this Section 4. 
 (d) Each obligation hereunder of the entities
comprising the Company shall be a joint and several obligation of each of them. 
 5. Independent Contractor. VEP and
the Company agree that VEP shall perform its services hereunder as an independent contractor, retaining control over and responsibility for its own operations and employees. 

6. Liability. Neither of VEP nor any of its affiliates, partners, employees or agents shall be liable to the Company or
its subsidiaries or affiliates for any loss, liability, damage or expense arising out of or in connection with the performance of services contemplated by this Agreement. 

7. Indemnity. 

(a) The Company and its affiliates shall defend, indemnify and hold harmless VEP, its affiliates, partners, employees, agents, directors,
managers, officers and controlling persons (collectively, the “Indemnified Parties”) from and against any and all loss, liability, damage, expense, or obligations of any kind or nature (whether accrued or fixed, absolute or
contingent), joint or several, arising from any claim (a “Claim”) by any person or entity with respect to, or in any way related to, the services (including, without limitation, the engagement of VEP pursuant to this Agreement and
the performance by VEP of services pursuant to this Agreement) contemplated by this Agreement (including attorneys’ fees) resulting from any act or omission by the Indemnified Parties. The Company and its affiliates shall defend at their own
cost and expense any and all suits or actions (just or unjust) which may be brought against the Company and/or its affiliates and the Indemnified Parties. The Company and its affiliates shall defend at their own cost and expense any and all suits or
actions (just or unjust) which may be brought in which the Indemnified Parties may be impleaded with others upon any Claim upon any matter, directly or indirectly, related to or arising out of this Agreement or the performance

  
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hereof by the Indemnified Parties, except that if such damage shall be proven to be the direct result of gross negligence, bad faith or willful misconduct by any of the Indemnified Parties, then
such Indemnified Party shall reimburse the Company and its affiliates for the costs of defense and other costs incurred by the Company and its affiliates in proportion to such Indemnified Party’s culpability as proven. In the event of the
assertion against any Indemnified Party of any Claim or the commencement of any action or proceeding, the Company shall be entitled to participate in such action or proceeding and in the investigation of such Claim and, after written notice from the
Company to such Indemnified Party, to assume the investigation or defense of such Claim, action or proceeding with counsel of the Company’s choice at the Company’s expense; provided, however, that such counsel shall be
reasonably satisfactory to the Indemnified Party. Notwithstanding anything to the contrary contained herein, the Company may retain one firm of counsel to represent all Indemnified Parties in such claim, action or proceeding; provided,
however, that the Indemnified Party shall have the right to employ a single firm of separate counsel (and any necessary local counsel) and to participate in the defense or investigation of such claim, action or proceeding, and the Company
shall bear the expense of such separate counsel (and local counsel, if applicable), if (x) in the opinion of counsel to the Indemnified Party use of counsel of the Company’s choice could reasonably be expected to give rise to a conflict of
interest, (y) the Company shall not have employed counsel satisfactory to the Indemnified Party to represent the Indemnified Party within a reasonable time after notice of the assertion of any such claim or institution of any such action or
proceeding or (z) the Company shall authorize the Indemnified Party to employ separate counsel at the Company’s expense. The Company further agrees that with respect to any Indemnified Party who is employed, retained or otherwise
associated with, or appointed or nominated by, the VEP Parties or any of its affiliates and who acts or serves as a director, officer, manager, fiduciary, employee, consultant, advisor or agent of, for or to the Company or any of its subsidiaries,
that the Company or such subsidiaries, as applicable, shall be primarily liable for all indemnification, reimbursements, advancements or similar payments (the “Indemnity Obligations”) afforded to such Indemnified Party acting in
such capacity or capacities on behalf or at the request of the Company, whether the Indemnity Obligations are created by law, organizational or constituent documents, contract (including this Agreement) or otherwise. Notwithstanding the fact that
VEP and/or any of its respective affiliates, other than the Company (such persons or entities, together with its and their respective heirs, successors and assigns, the “VEP Parties”), may have concurrent liability to an Indemnified
Party with respect to the Indemnity Obligations, the Company hereby agrees that in no event shall the Company or any of its subsidiaries have any right or claim against any of the VEP Parties for contribution or have rights of subrogation against
any VEP Parties through an Indemnified Party for any payment made by the Company or any of its subsidiaries with respect to any Indemnity Obligation. In addition, the Company hereby agrees that in the event that any VEP Parties pay or advance an
Indemnified Party any expenses with respect to an Indemnity Obligation, the Company will, or will cause its subsidiaries to, as applicable, promptly reimburse any such VEP Parties for such payment or advance upon request; subject to the receipt by
the Company of a written undertaking executed by the Indemnified Party and the VEP Party that makes such payment or advance to repay any such amounts if it shall ultimately be determined by a court of competent jurisdiction that such Indemnified
Party was not entitled to be indemnified by the Company. The foregoing right to indemnity shall be in addition to any rights that any Indemnified Party may have at common law or otherwise and shall remain in full force and effect following the
completion or any 

  
 3 

 
termination of the engagement. If for any reason the foregoing indemnification is unavailable to any Indemnified Party or insufficient to hold it harmless as and to the extent contemplated by
this Section 7, then the Company shall contribute to the amount paid or payable by the Indemnified Party as a result of such Claim in such proportion as is appropriate to reflect the relative benefits received by the
Company and its affiliates, on the one hand, and the Indemnified Party, as the case may be, on the other hand, as well as any other relevant equitable considerations. 

(b) The Company hereby acknowledges that the Indemnified Parties have certain rights to indemnification, advancement of expenses and/or
insurance provided by investment funds managed by VEP and certain of its affiliates (collectively, the “Fund Indemnitors”). The Company hereby agrees with respect to any indemnification, hold harmless obligation, expense advancement
or reimbursement provision or any other similar obligation whether pursuant to or with respect to this Agreement, the organizational documents of the Company or any of its subsidiaries or any other agreement, as applicable, (i) that the Company
and its subsidiaries are the indemnitor of first resort (i.e., their obligations to the Indemnified Parties are primary and any obligation of the Fund Indemnitors to advance expenses or to provide indemnification for claims, expenses or obligations
arising out of the same or similar facts and circumstances suffered by any Indemnified Party are secondary), (ii) that the Company shall be required to advance the full amount of expenses incurred by any Indemnified Party and shall be liable for the
full amount of all expenses, liabilities, obligations, judgments, penalties, fines, and amounts paid in settlement to the extent legally permitted and as required by the terms of this Agreement, the organizational documents of the Company or any of
its subsidiaries or any other agreement, as applicable, without regard to any rights any Indemnified Party may have against the Fund Indemnitors, and (iii) that the Company, on behalf of itself and each of its subsidiaries, irrevocably waives,
relinquishes and releases the Fund Indemnitors from any and all claims against the Fund Indemnitors for contribution, subrogation or any other recovery of any kind in respect thereof. The Company further agrees that no advancement or payment by the
Fund Indemnitors on behalf of any Indemnified Party with respect to any claim for which any Indemnified Party has sought indemnification from the Company shall affect the foregoing and the Fund Indemnitors shall have a right of contribution and/or
be subrogated to the extent of such advancement or payment to all of the rights of recovery of any Indemnified Party against the Company. The Company agrees that the Fund Indemnitors are express third-party beneficiaries of the terms of this
Section 7(b). 
 8. Representations and Warranties. The Company represents and warrants to VEP
that: (a) the Company has taken all action necessary to permit it to execute and deliver this Agreement and the other documents and instruments to be executed by it pursuant hereto and to carry out the terms hereof and thereof; (b) this
Agreement and each such other document and instrument, when duly executed and delivered by the Company, will constitute a valid and binding obligation of the Company, enforceable against the Company in accordance with its terms; and (c) the
Company is not required to obtain any order, consent, approval or authorization of, or to make any declaration or filing with, any third party or governmental authority in connection with the execution and delivery of this Agreement and the other
documents and instruments to be executed by it pursuant hereto or the consummation of the transactions contemplated hereby and thereby, except for such order, consent, approval, authorization, declaration or filing as which has been or will be
obtained or made. 

  
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 9. Notices. All notices, requests, consents and other communications
provided for herein shall be in writing and shall be (a) delivered in person, (b) transmitted by telecopy or electronic mail, (c) sent by first-class, registered or certified mail, postage prepaid, or (d) sent by reputable
overnight courier service, fees prepaid, to the recipient at the address, telecopy number, or electronic mail address set forth below, or such other address, telecopy number or electronic mail address as may hereafter be designated in writing by
such recipient. Notices shall be deemed given upon personal delivery, seven days following deposit in the mail as set forth above, upon acknowledgment by the receiving telecopier or by the recipient of the electronic mail or one day following
deposit with an overnight courier service. 
 If to Topco, Intermediate, Parent or IAS: 

c/o Vista Equity Partners Management, LLC 

Four Embarcadero Center, 20th Floor 

San Francisco, CA 94111 

Attention:         David A. Breach, Michael Fosnaugh and Rod Aliabadi 

E-mail:             *********** 

                       
 *********** 

                       
 *********** 
 with a copy (which shall not constitute notice to Topco, Intermediate, Parent, or IAS) to: 

Kirkland & Ellis LLP 

555 California Street 
 Suite
2900 
 San Francisco, CA 94104 

Attention: Stuart E. Casillas, P.C. 

Facsimile No.: *********** 
 E-mail: *********** 
 If to VEP: 

Vista Equity Partners Management, LLC 

Four Embarcadero Center, 20th Floor 

San Francisco, CA 94111 

Attention:         David A. Breach, Michael Fosnaugh and Rod Aliabadi 

E-mail:             *********** 

                       
 *********** 

                       
 *********** 
 with a copy (which shall not constitute notice to VEP) to: 

Kirkland & Ellis LLP 

555 California Street 
 Suite
2900 

  
 5 

 
San Francisco, CA 94104 
 Attention: Stuart E. Casillas, P.C. 

Facsimile No.: *********** 
 E-mail: *********** 
 10. Miscellaneous. 

(a) Amendment and Waiver. The provisions of this Agreement may be amended and/or waived only with the prior written consent of each of
VEP and the Company. 
 (b) Survival of Representations and Warranties. All representations and warranties contained herein or made in
writing by any party in connection herewith shall survive the execution and delivery of this Agreement and the consummation of the transactions contemplated hereby. 

(c) Successors and Assigns. Except as otherwise expressly provided herein, all covenants and agreements contained in this Agreement by
or on behalf of any of the parties hereto shall bind and inure to the benefit of the respective successors and assigns of the parties hereto whether so expressed or not. 

(d) Severability. Whenever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid
under applicable law, but if any provision of this Agreement is held to be prohibited by or invalid under applicable law, such provision shall be ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of
this Agreement. 
 (e) Counterparts. This Agreement may be executed simultaneously in two or more counterparts, any one of which need
not contain the signatures of more than one party, but all such counterparts taken together shall constitute one and the same agreement. 

(f) Descriptive Headings; Interpretation. The descriptive headings of this Agreement are inserted for convenience only and do not
constitute a substantive part of this Agreement. The use of the word “including” in this Agreement shall be by way of example rather than by limitation. 

(g) Governing Law. ALL QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY AND INTERPRETATION OF THIS AGREEMENT SHALL BE GOVERNED
BY AND CONSTRUED IN ACCORDANCE WITH THE DOMESTIC LAWS OF THE STATE OF NEW YORK, WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW PROVISION OR RULE (WHETHER OF THE STATE OF NEW YORK OR ANY OTHER JURISDICTION) THAT WOULD CAUSE THE
APPLICATION OF THE LAWS OF ANY JURISDICTION OTHER THAN THE STATE OF NEW YORK. 

  
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 (h) Arbitration. 

(i) Resolution of Disputes. If a Dispute arises between the parties, the parties agree to use the following procedures
in good faith to resolve such Dispute promptly and non-judicially. For purposes of this Agreement, “Dispute” shall mean any alleged material breach of any representation, warranty or
obligation herein, or a disagreement regarding the interpretation, performance or nonperformance of any provision thereof, or the validity, scope and enforceability of these dispute resolution procedures, or any dispute regarding any damages arising
from the termination of this Agreement. Any party may give written notice to any other party of the existence of a Dispute (a “Dispute Notice”). 

(ii) Negotiation. Within ten days after delivery of any Dispute Notice the parties involved in the Dispute shall meet at
a mutually agreeable time and place and thereafter as often as they deem reasonably necessary to exchange relevant information and attempt in good faith to negotiate a resolution of the Dispute. If the Dispute has not been resolved within ten days
after the first meeting of the parties, or, if the party receiving the Dispute Notice will not meet within ten days after receipt of the Dispute Notice, then either party may, by delivering notice to the other party, commence arbitration
proceedings. 
 (iii) General Dispute Resolution Provisions. 

(A) All deadlines specified in this Section 10(h) may be extended by mutual agreement. The
procedures specified in this Section 10(h) are an essential provision of this Agreement and are legally binding on the parties. These procedures shall be the sole and exclusive procedures for the resolution of any Dispute
between the parties arising out of or relating to this Agreement. Any and all actions to enforce the obligations under this Section 10(h) shall be brought in any court of competent jurisdiction in courts located in San
Francisco, California. 
 (B) The parties acknowledge that the provisions of this Section 10(h)
are intended to provide a private resolution of Disputes between them. Accordingly, all documents, records, and other information relating to the Dispute shall at all times be maintained in the strictest confidence and not disclosed to any third
party, other than the arbitrators, except where specifically allowed hereunder. All proceedings, communications and negotiations pursuant to this Section 10(h) are confidential. In the event of any judicial challenge to, or
enforcement of, any order or award hereunder, any party may designate such portions of the record of such proceedings, communications, and negotiations as such party deems appropriate to be filed under seal. All proceedings, communications and
negotiations pursuant to this Section 10(h) shall be treated as compromise negotiations for all purposes, including for purposes of the US Federal Rules of Evidence and state rules of evidence. None of the statements,
disclosures, offers, or communications (or other assertions made in any proceeding or negotiation) made pursuant to this Section 10(h) shall be deemed admissions, nor shall any of said statements, disclosures, offers,
communications or assertions be admissible for any purpose other than the enforcement of the terms of this Section 10(h). 

The parties agree to act in good faith to comply with all of their respective obligations under this Agreement as much as
possible as if there were no Dispute during any pending mediation or arbitration hereunder. 

  
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 The parties agree that the terms of this
Section 10(h) shall survive the termination or expiration of this Agreement. 
 (iv) WAIVER OF
JURY TRIAL. The parties agree to have any Dispute decided by neutral arbitration as provided in this Section 10(h) and the parties are giving up any rights they might possess to have the Dispute litigated in a court or
by a jury trial. The parties are giving up their judicial rights to discovery and appeal, unless such rights are specifically included in this Section 10(h). The parties acknowledge and agree that their agreement to this
arbitration provision is voluntary. FOR THE AVOIDANCE OF DOUBT AND IN FURTHERANCE OF THE FOREGOING, EACH PARTY HERETO HEREBY WAIVES AND COVENANTS THAT IT WILL NOT ASSERT (WHETHER AS PLAINTIFF, DEFENDANT OR OTHERWISE) ANY RIGHT TO TRIAL BY JURY IN
ANY FORUM IN RESPECT OF ANY ISSUE OR ACTION, CLAIM, CAUSE OF ACTION OR SUIT (IN CONTRACT, TORT OR OTHERWISE), INQUIRY, PROCEEDING OR INVESTIGATION ARISING OUT OF OR BASED UPON THIS AGREEMENT OR THE SUBJECT MATTER HEREOF OR IN ANY WAY CONNECTED WITH
OR RELATED OR INCIDENTAL TO THE TRANSACTIONS CONTEMPLATED HEREBY, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER ARISING. 
 (i) Other
Activities. To the fullest extent permitted by law: (i) any Covered Person (as defined below) shall have the right to, and shall have no duty (contractual or otherwise) not to, directly or indirectly: (A) engage or otherwise
participate in any manner whatsoever in the same, similar or competing business activities or lines of business as the Company or its subsidiaries, (B) do business with any client or customer of the Company or its subsidiaries, or (C) make
investments in competing businesses of the Company or its subsidiaries, and such acts shall not be deemed wrongful or improper; (ii) no Covered Person shall be liable to the Company or its subsidiaries, for breach of any duty (contractual or
otherwise), including without limitation fiduciary duties, by reason of any such activities or of such person’s participation therein; and (iii) in the event any Covered Person acquires knowledge of a potential transaction or matter that
may be a corporate opportunity for the Company or its subsidiaries, on the one hand, and a Covered Person, on the other hand, or any other person, no Covered Person shall have any duty (contractual or otherwise), including without limitation
fiduciary duties, to communicate, present or offer such corporate opportunity to the Company or its subsidiaries and shall not be liable to the Company or its subsidiaries for breach of any duty (contractual or otherwise), including without
limitation fiduciary duties, by reason of the fact that the Covered Person directly or indirectly pursues or acquires such opportunity for itself, directs such opportunity to another person, or does not present or communicate such opportunity to the
Company or its subsidiaries, even though such corporate opportunity may be of a character that, if presented to the Company or its subsidiaries, could be taken by the Company or its subsidiaries. The Company renounces any interest or expectancy of
the Company in, or in being offered an opportunity to participate in, any such opportunity. “Covered Persons” include Vista Equity Partners Fund VI, L.P., Vista Equity Partners Fund VI-A,
L.P., and VEPF VI FAF, L.P., Vista Equity Partners Management, LLC and their respective affiliates and any of their respective managed investment funds and portfolio companies (excluding the Company and its subsidiaries) and their respective
partners, members, directors, managers, employees, stockholders, agents, any successor by operation of law (including by merger) of any such 

  
 8 

 
person, and any entity that acquires all or substantially all of the assets of any such person in a single transaction or series of related transactions. Notwithstanding anything in this
Section 10(i) to the contrary, for so long as VEP and its affiliates hold at least 50.1% of the outstanding membership interests of Topco, to the extent of any conflict between this Section 10(i) and the Amended and Restated Limited
Liability Company Agreement of Topco (the “Topco LLC Agreement”), the Topco LLC Agreement shall control. 
 (j) Complete
Agreement. This Agreement, together with the Data Protection Addendum, embodies the complete agreement and understanding among the parties hereto with respect to the subject matter hereof, and supersedes and preempts any prior understandings,
agreements or representations by or among such parties, written or oral, which may have related to the subject matter hereof in any way. 
 *
* * * 

  
 9 

 IN WITNESS WHEREOF, the parties hereto have executed this Management Agreement on the date
first written above. 
  

			
	VISTA EQUITY PARTNERS MANAGEMENT, LLC
		
	By:	 	VEP Group, LLC
	Its:	 	Senior Managing Member
		
	By:	 	 /s/ Robert F. Smith

	Name:	 	Robert F. Smith
	Title:	 	Managing Member
	
	KAVACHA TOPCO, LLC
		
	By:	 	 /s/ Michael Fosnaugh

	Name:	 	Michael Fosnaugh
	Title:	 	Vice President

  

			
	KAVACHA INTERMEDIATE, LLC
		
	By:	 	 /s/ Michael Fosnaugh

	Name:	 	Michael Fosnaugh
	Title:	 	Vice President
	
	KAVACHA HOLDINGS, INC.
		
	By:	 	 /s/ Michael Fosnaugh

	Name:	 	Michael Fosnaugh
	Title:	 	Vice President

  

			
	INTEGRAL AD SCIENCE, INC.
		
	By:	 	 /s/ Don Epperson

	Name:	 	Don Epperson
	Title:	 	Chief Executive Officer

 {Management Agreement} 

 DATA PROTECTION ADDENDUM 

This Data Protection Addendum (“DPA”), which forms part of the Management Agreement (“Agreement”) among: (i) Vista
Equity Partners Management, LLC (“VEP”); (ii) Kavacha Topco, LLC, a Delaware limited liability company (“Topco”); Kavacha Intermediate, LLC, a Delaware limited liability company
(“Intermediate”); Kavacha Holdings, Inc., a Delaware corporation (“Parent”); and Integral Ad Science, Inc., a Delaware corporation (“IAS”, and together with Topco, Intermediate and Parent, as any
such company’s name or corporate form may change from time to time and such company’s successors and assigns, the “Company”), to which it is attached, reflects the Parties’ agreement with regards to the processing of
EU Personal Data. Each of VEP and Company may be referred to herein as a “Party” or the “Parties”. 
 The DPA applies to
VEP’s processing of Personal Data provided by the Company or/and its affiliates to VEP. Except as expressly stated otherwise, in the event of any conflict between the terms of this DPA, including any policies or appendices referenced herein,
and the Agreement, the terms of this DPA shall take precedence. 
  

	1.	 Definitions 

  

	1.1	 In this Addendum, the following terms shall have the meanings set out below and cognate terms shall be
construed accordingly: 

  

	 	1.1.1	 “Company” is as defined above; 

 

	 	1.1.2	 “Data Protection Legislation” means all applicable legislation relating to the protection and
processing of Personal Data in any relevant jurisdiction, including (without limitation): the Data Protection Directive (95/46/EC), the Privacy and Electronic Communications (EC Directive) Regulations 2003, the Data Protection (Processing of
Sensitive Personal Data) Order 2000, or any other legislation which implements any other current or future legal act of the European Union concerning the protection and processing of personal data (including Regulation (EU) 2016/679 (the General
Data Protection Regulation) and any national implementing or successor legislation), and including any amendment or re-enactment of the foregoing; 

 

	 	1.1.3	 “Personal Data” has the meaning given to it in the Data Protection Legislation and relates
only to personal data, or any part of such personal data, of which VEP is a controller in connection with the performance of its obligations under this DPA and the Agreement; 

 

	 	1.1.4	 “Standard Contractual Clauses” means the standard contractual clauses for the transfer
of Personal Data from the EU to controllers established in third countries (controller to controller transfers), as set out in the Annex to Commission Decision 2004/915/EC and attached at Schedule 1 hereto; and 

 

	 	1.1.5	 “VEP” means Vista Equity Partners Management, LLC. 

	 	1.2	 The terms, “Data Subject”, “processing and process”, “supervisory authority”,
and “controller”, “processor” and “appropriate technical and organisational measures” shall have the meanings given to them in the Data Protection Legislation. 

 

	 	1.3	 The word “include” shall be construed to mean include without limitation, and cognate terms
shall be construed accordingly. 

  

	 	2.	 Data Protection 

 

	 	2.1	 The Parties acknowledge and agree that, for the purposes of the Data Protection Legislation, VEP is a
controller of the Personal Data. VEP shall comply, and take all reasonable steps to cause its employees, agents and subcontractors to comply, with its obligations under applicable Data Protection Legislation. 

 

	 	2.2	 VEP shall: (i) only process the Personal Data to the extent necessary to exercise its rights, and perform
its obligations, under the Agreement and this DPA; and (ii) shall not do or omit to do anything that would cause the Company (or its affiliates) to breach its obligations under Data Protection Legislation. 

 

	 	2.3	 VEP shall implement appropriate technical and organisational measures to ensure a level of security of the
Personal Data appropriate to the risk, taking into account the state of the art, the costs of implementation and the nature, scope, context and purpose of processing. 

 

	 	2.4	 In the event of a notice, dispute or claim brought by a data subject, supervisory authority, or other third
party concerning the processing of the Personal Data against either or both Parties, the Parties will inform each other about any such notices, disputes or claims, and will cooperate with each other to resolve the matter with the relevant data
subject, supervisory authority or other third party. The Parties agree to provide reasonable assistance to each other to enable each Party to comply with any data subject requests in respect of the Personal Data that are received by either Party
under Data Protection Legislation and to respond to any other queries or complaints from data subjects. 

  

	 	2.5	 VEP shall only transfer the Personal Data to, or process the Personal Data in, any country outside the European
Economic Area in accordance with Data Protection Legislation (which may include VEP entering into the Standard Contractual Clauses). 

 IN WITNESS WHEREOF, this DPA is entered into and becomes a binding part of the Agreement with effect from
the date first set out above. 
  

			
	KAVACHA TOPCO, LLC
		
	By:	 	 /s/ Michael Fosnaugh

	Name:	 	Michael Fosnaugh
	Title:	 	Vice President

  

			
	KAVACHA INTERMEDIATE, LLC
		
	By:	 	 /s/ Michael Fosnaugh

	Name:	 	Michael Fosnaugh
	Title:	 	Vice President
	
	KAVACHA HOLDINGS, INC.
		
	By:	 	 /s/ Michael Fosnaugh

	Name:	 	Michael Fosnaugh
	Title:	 	Vice President

  

			
	INTEGRAL AD SCIENCE, INC.
		
	By:	 	 /s/ Don Epperson

	Name:	 	Don Epperson
	 Title:
  

Dated:
	 	 Chief Executive Officer
  

July 19, 2018

			
	VISTA EQUITY PARTNERS MANAGEMENT, LLC
		
	By:	 	/s/ Robert F. Smith
	Name: Robert F. Smith
	Title: Managing Member

 Dated: July 19, 2018 

 Schedule 1 
  

					
	

	 	  EUROPEAN COMMISSION

 DIRECTORATE-GENERAL JUSTICE
  

 Directorate C: Fundamental rights and Union citizenship

 Unit C.3: Data protection

  
  

Commission Decision C(2004)5721 

SET II 
 Standard
contractual clauses for the transfer of personal data from the Community to third countries (controller to 
 controller transfers)

 Data transfer agreement 

between 
 KAVACHA TOPCO, LLC; KAVACHA
INTERMEDIATE, LLC; KAVACHA HOLDINGS, INC.; and INTEGRAL AD SCIENCE,
INC.                                        
                                         
                            (name) 

c/o Vista Equity Partners Management, LLC, 4 Embarcadero Center, 20th Floor, San
Francisco, CA 94111 (address and country of establishment) 
 hereinafter “data exporter” 

and 
 VISTA EQUITY PARTNERS MANAGEMENT,
LLC                                        
 (name) 
 4 Embarcadero Center, 20th Floor, San Francisco, CA 94111
                               (address and country of establishment) 

hereinafter “data importer” 

each a “party”; together “the parties”. 

Definitions 
 For the purposes of the clauses: 

 

	 	a)	 “personal data”, “special categories of data/sensitive data”,
“process/processing”, “controller”, “processor”, “data subject” and “supervisory authority/authority” shall have the same meaning as in Directive 95/46/EC of 24 October 1995 (whereby “the
authority” shall mean the competent data protection authority in the territory in which the data exporter is established); 

  

	 	b)	 “the data exporter” shall mean the controller who transfers the personal data; 

 

	 	c)	 “the data importer” shall mean the controller who agrees to receive from the data exporter personal
data for further processing in accordance with the terms of these clauses and who is not subject to a third country’s system ensuring adequate protection; 

 

	 	d)	 “clauses” shall mean these contractual clauses, which are a free-standing document that does not
incorporate commercial business terms established by the parties under separate commercial arrangements. 

 The details of the transfer
(as well as the personal data covered) are specified in Annex B, which forms an integral part of the clauses. 

	I.	 Obligations of the data exporter 

The data exporter warrants and undertakes that: 
  

	 	a)	 The personal data have been collected, processed and transferred in accordance with the laws applicable to the
data exporter. 

  

	 	b)	 It has used reasonable efforts to determine that the data importer is able to satisfy its legal obligations
under these clauses. 

  

	 	c)	 It will provide the data importer, when so requested, with copies of relevant data protection laws or
references to them (where relevant, and not including legal advice) of the country in which the data exporter is established. 

  

	 	d)	 It will respond to enquiries from data subjects and the authority concerning processing of the personal data by
the data importer, unless the parties have agreed that the data importer will so respond, in which case the data exporter will still respond to the extent reasonably possible and with the information reasonably available to it if the data importer
is unwilling or unable to respond. Responses will be made within a reasonable time. 

  

	 	e)	 It will make available, upon request, a copy of the clauses to data subjects who are third party beneficiaries
under clause III, unless the clauses contain confidential information, in which case it may remove such information. Where information is removed, the data exporter shall inform data subjects in writing of the reason for removal and of their right
to draw the removal to the attention of the authority. However, the data exporter shall abide by a decision of the authority regarding access to the full text of the clauses by data subjects, as long as data subjects have agreed to respect the
confidentiality of the confidential information removed. The data exporter shall also provide a copy of the clauses to the authority where required. 

  

	II.	 Obligations of the data importer 

The data importer warrants and undertakes that: 
  

	 	a)	 It will have in place appropriate technical and organisational measures to protect the personal data against
accidental or unlawful destruction or accidental loss, alteration, unauthorised disclosure or access, and which provide a level of security appropriate to the risk represented by the processing and the nature of the data to be protected.

  

	 	b)	 It will have in place procedures so that any third party it authorises to have access to the personal data,
including processors, will respect and maintain the confidentiality and security of the personal data. Any person acting under the authority of the data importer, including a data processor, shall be obligated to process the personal data only on
instructions from the data importer. This provision does not apply to persons authorised or required by law or regulation to have access to the personal data. 

 

	 	c)	 It has no reason to believe, at the time of entering into these clauses, in the existence of any local laws
that would have a substantial adverse effect on the guarantees provided for under these clauses, and it will inform the data exporter (which will pass such notification on to the authority where required) if it becomes aware of any such laws.

  

	 	d)	 It will process the personal data for purposes described in Annex B, and has the legal authority to give the
warranties and fulfil the undertakings set out in these clauses. 

  

	 	e)	 It will identify to the data exporter a contact point within its organisation authorised to respond to
enquiries concerning processing of the personal data, and will cooperate in good faith with the data exporter, the data subject and the authority concerning all such enquiries within a reasonable time. In case of legal dissolution of the data
exporter, or if the parties have so agreed, the data importer will assume responsibility for compliance with the provisions of clause I(e). 

  

	 	f)	 At the request of the data exporter, it will provide the data exporter with evidence of financial resources
sufficient to fulfil its responsibilities under clause III (which may include insurance coverage). 

  

	 	g)	 Upon reasonable request of the data exporter, it will submit its data processing facilities, data files and
documentation needed for processing to reviewing, auditing and/or certifying by the data exporter (or any independent or impartial inspection agents or auditors, selected by the data exporter and not reasonably objected to by the data importer) to
ascertain compliance with the warranties and undertakings in these clauses, with reasonable notice and during regular business hours. The request will be subject to any necessary consent or approval from a regulatory or supervisory authority within
the country of the data importer, which consent or approval the data importer will attempt to obtain in a timely fashion. 

	 	h)	 It will process the personal data, at its option, in accordance with: 

 

	 	i.	 the data protection laws of the country in which the data exporter is established, or 

 

	 	ii.	 the relevant provisions1 of any Commission decision
pursuant to Article 25(6) of Directive 95/46/EC, where the data importer complies with the relevant provisions of such an authorisation or decision and is based in a country to which such an authorisation or decision pertains, but is not covered by
such authorisation or decision for the purposes of the transfer(s) of the personal data2, or 

  

	 	iii.	 the data processing principles set forth in Annex A. 

Data importer to indicate which option it
selects:                                       
                                         
                         

Initials of data importer:
                                         
                                         
                                         
                   ; 
  

	 	i)	 It will not disclose or transfer the personal data to a third party data controller located outside the
European Economic Area (EEA) unless it notifies the data exporter about the transfer and 

  

	 	i.	 the third party data controller processes the personal data in accordance with a Commission decision finding
that a third country provides adequate protection, or 

  

	 	ii.	 the third party data controller becomes a signatory to these clauses or another data transfer agreement
approved by a competent authority in the EU, or 

  

	 	iii.	 data subjects have been given the opportunity to object, after having been informed of the purposes of the
transfer, the categories of recipients and the fact that the countries to which data is exported may have different data protection standards, or 

  

	 	iv.	 with regard to onward transfers of sensitive data, data subjects have given their unambiguous consent to the
onward transfer 

  

	III.	 Liability and third party rights 

 

	 	a)	 Each party shall be liable to the other parties for damages it causes by any breach of these clauses. Liability
as between the parties is limited to actual damage suffered. Punitive damages (i.e. damages intended to punish a party for its outrageous conduct) are specifically excluded. Each party shall be liable to data subjects for damages it causes by any
breach of third party rights under these clauses. This does not affect the liability of the data exporter under its data protection law. 

  

	 	b)	 The parties agree that a data subject shall have the right to enforce as a third party beneficiary this clause
and clauses I(b), I(d), I(e), II(a), II(c), II(d), II(e), II(h), II(i), III(a), V, VI(d) and VII against the data importer or the data exporter, for their respective breach of their contractual obligations, with regard to his personal data, and
accept jurisdiction for this purpose in the data exporter’s country of establishment. In cases involving allegations of breach by the data importer, the data subject must first request the data exporter to take appropriate action to enforce his
rights against the data importer; if the data exporter does not take such action within a reasonable period (which under normal circumstances would be one month), the data subject may then enforce his rights against the data importer directly. A
data subject is entitled to proceed directly against a data exporter that has failed to use reasonable efforts to determine that the data importer is able to satisfy its legal obligations under these clauses (the data exporter shall have the burden
to prove that it took reasonable efforts). 

  
  

	1 	 “Relevant provisions” means those provisions of any authorisation or decision except for the
enforcement provisions of any authorisation or decision (which shall be governed by these clauses). 

	2 	 However, the provisions of Annex A.5 concerning rights of access, rectification, deletion and objection must be
applied when this option is chosen and take precedence over any comparable provisions of the Commission Decision selected. 

	IV.	 Law applicable to the clauses 

These clauses shall be governed by the law of the country in which the data exporter is established, with the exception of the laws and regulations relating to
processing of the personal data by the data importer under clause II(h), which shall apply only if so selected by the data importer under that clause. 
  

	V.	 Resolution of disputes with data subjects or the authority 

 

	 	a)	 In the event of a dispute or claim brought by a data subject or the authority concerning the processing of the
personal data against either or both of the parties, the parties will inform each other about any such disputes or claims, and will cooperate with a view to settling them amicably in a timely fashion. 

 

	 	b)	 The parties agree to respond to any generally available non-binding
mediation procedure initiated by a data subject or by the authority. If they do participate in the proceedings, the parties may elect to do so remotely (such as by telephone or other electronic means). The parties also agree to consider
participating in any other arbitration, mediation or other dispute resolution proceedings developed for data protection disputes. 

  

	 	c)	 Each party shall abide by a decision of a competent court of the data exporter’s country of establishment
or of the authority which is final and against which no further appeal is possible. 

  

	VI.	 Termination 

  

	 	a)	 In the event that the data importer is in breach of its obligations under these clauses, then the data exporter
may temporarily suspend the transfer of personal data to the data importer until the breach is repaired or the contract is terminated. 

  

	 	b)	 In the event that: 

  

	 	i.	 the transfer of personal data to the data importer has been temporarily suspended by the data exporter for
longer than one month pursuant to paragraph (a); 

  

	 	ii.	 compliance by the data importer with these clauses would put it in breach of its legal or regulatory
obligations in the country of import; 

  

	 	iii.	 the data importer is in substantial or persistent breach of any warranties or undertakings given by it under
these clauses; 

  

	 	iv.	 a final decision against which no further appeal is possible of a competent court of the data exporter’s
country of establishment or of the authority rules that there has been a breach of the clauses by the data importer or the data exporter; or 

  

	 	v.	 a petition is presented for the administration or winding up of the data importer, whether in its personal or
business capacity, which petition is not dismissed within the applicable period for such dismissal under applicable law; a winding up order is made; a receiver is appointed over any of its assets; a trustee in bankruptcy is appointed, if the data
importer is an individual; a company voluntary arrangement is commenced by it; or any equivalent event in any jurisdiction occurs 

then the data exporter, without prejudice to any other rights which it may have against the data importer, shall be entitled to terminate these
clauses, in which case the authority shall be informed where required. In cases covered by (i), (ii), or (iv) above the data importer may also terminate these clauses. 
  

	 	c)	 Either party may terminate these clauses if (i) any Commission positive adequacy decision under Article
25(6) of Directive 95/46/EC (or any superseding text) is issued in relation to the country (or a sector thereof) to which the data is transferred and processed by the data importer, or (ii) Directive 95/46/EC (or any superseding text) becomes
directly applicable in such country. 

  

	 	d)	 The parties agree that the termination of these clauses at any time, in any circumstances and for whatever
reason (except for termination under clause VI(c)) does not exempt them from the obligations and/or conditions under the clauses as regards the processing of the personal data transferred. 

	VII.	 Variation of these clauses 

The parties may not modify these clauses except to update any information in Annex B, in which case they will inform the authority where
required. This does not preclude the parties from adding additional commercial clauses where required. 
  

	VIII.	 Description of the Transfer 

The details of the transfer and of the personal data are specified in Annex B. The parties agree that Annex B may contain confidential business
information which they will not disclose to third parties, except as required by law or in response to a competent regulatory or government agency, or as required under clause I(e). The parties may execute additional annexes to cover additional
transfers, which will be submitted to the authority where required. Annex B may, in the alternative, be drafted to cover multiple transfers. 

			
	Dated:
	
	FOR DATA IMPORTER
	VISTA EQUITY PARTNERS MANAGEMENT, LLC

  

			
		
	By:	 	 /s/ Robert F. Smith

	Name:	 	Robert F. Smith
	Title:	 	Managing Member

 Dated: July 19, 2018 
 FOR DATA
EXPORTER 
 COMPANY 
  

			
	KAVACHA TOPCO, LLC
		
	By:	 	 /s/ Michael Fosnaugh

			
	Name:	 	Michael Fosnaugh
	Title:	 	Vice President

  

			
	KAVACHA INTERMEDIATE, LLC
		
	By:	 	 /s/ Michael Fosnaugh

			
	Name:	 	Michael Fosnaugh
	Title:	 	Vice President
	
	KAVACHA HOLDINGS, INC.
		
	By:	 	 /s/ Michael Fosnaugh

			
	Name:	 	Michael Fosnaugh
	Title:	 	Vice President

  

			
	INTEGRAL AD SCIENCE, INC.
		
	By:	 	 /s/ Don Epperson

	Name:	 	Don Epperson
	Title:	 	Chief Executive Officer

 Dated: July 19, 2018 

 ANNEX A 

DATA PROCESSING PRINCIPLES 
  

	1.	 Purpose limitation: Personal data may be processed and subsequently used or further communicated only for
purposes described in Annex B or subsequently authorised by the data subject. 

  

	2.	 Data quality and proportionality: Personal data must be accurate and, where necessary, kept up to date. The
personal data must be adequate, relevant and not excessive in relation to the purposes for which they are transferred and further processed. 

  

	3.	 Transparency: Data subjects must be provided with information necessary to ensure fair processing (such as
information about the purposes of processing and about the transfer), unless such information has already been given by the data exporter. 

  

	4.	 Security and confidentiality: Technical and organisational security measures must be taken by the data
controller that are appropriate to the risks, such as against accidental or unlawful destruction or accidental loss, alteration, unauthorised disclosure or access, presented by the processing. Any person acting under the authority of the data
controller, including a processor, must not process the data except on instructions from the data controller. 

  

	5.	 Rights of access, rectification, deletion and objection: As provided in Article 12 of Directive 95/46/EC, data
subjects must, whether directly or via a third party, be provided with the personal information about them that an organisation holds, except for requests which are manifestly abusive, based on unreasonable intervals or their number or repetitive or
systematic nature, or for which access need not be granted under the law of the country of the data exporter. Provided that the authority has given its prior approval, access need also not be granted when doing so would be likely to seriously harm
the interests of the data importer or other organisations dealing with the data importer and such interests are not overridden by the interests for fundamental rights and freedoms of the data subject. The sources of the personal data need not be
identified when this is not possible by reasonable efforts, or where the rights of persons other than the individual would be violated. Data subjects must be able to have the personal information about them rectified, amended, or deleted where it is
inaccurate or processed against these principles. If there are compelling grounds to doubt the legitimacy of the request, the organisation may require further justifications before proceeding to rectification, amendment or deletion. Notification of
any rectification, amendment or deletion to third parties to whom the data have been disclosed need not be made when this involves a disproportionate effort. A data subject must also be able to object to the processing of the personal data relating
to him if there are compelling legitimate grounds relating to his particular situation. The burden of proof for any refusal rests on the data importer, and the data subject may always challenge a refusal before the authority. 

 

	6.	 Sensitive data: The data importer shall take such additional measures (e.g. relating to security) as are
necessary to protect such sensitive data in accordance with its obligations under clause II. 

  

	7.	 Data used for marketing purposes: Where data are processed for the purposes of direct marketing, effective
procedures should exist allowing the data subject at any time to “opt-out” from having his data used for such purposes. 

 

	8.	 Automated decisions: For purposes hereof “automated decision” shall mean a decision by the data
exporter or the data importer which produces legal effects concerning a data subject or significantly affects a data subject and which is based solely on automated processing of personal data intended to evaluate certain personal aspects relating to
him, such as his performance at work, creditworthiness, reliability, conduct, etc. The data importer shall not make any automated decisions concerning data subjects, except when: 

a) i. such decisions are made by the data importer in entering into or performing a contract with the data subject, and 

ii. the data subject is given an opportunity to discuss the results of a relevant automated decision with a representative of the parties
making such decision or otherwise to make representations to that parties. 
 or 

b) where otherwise provided by the law of the data exporter. 

 ANNEX B 

DESCRIPTION OF THE TRANSFER 

(To be completed by the parties) 
 Data
subjects 
 The personal data transferred concern the following categories of data subjects: 

Employees of the Company or affiliated entities, executives, directors, employee candidates, vendors, other business relationships. 

Purposes of the transfer(s) 
 The transfer is made for the
following purposes: 
 We process personal information to enable us to perform the management and consulting services provided under the Agreement
(including, but not limited to management, finance, marketing, operational and strategic planning, relationship access, corporate development and analysis of potential mergers and acquisitions). We process Company candidates’ data for
administration, research, database development and business operation purposes. We also process personal information in order to maintain our own accounts and records, promote our services and to support and manage our employees and partners.

 Categories of data 
 The personal data
transferred concern the following categories of data: 
  

	 	•	 	 personal details (e.g., name, title, email, address, taxpayer ID number, passport number, driver licence number
etc.) 

  

	 	•	 	 financial details (e.g. compensation including bonus amounts and account information to facilitate payment)

  

	 	•	 	 business of the person whose personal information we are processing (e.g., job title) 

 

	 	•	 	 education and employment details 

 

	 	•	 	 family details 

  

	 	•	 	 lifestyle and social circumstances 

 

	 	•	 	 photographs 

Recipients 
 The personal data transferred may be
disclosed only to the following recipients or categories of recipients: 
  

	 	•	 	 Vista Consulting Group, LLC 

 

	 	•	 	 Other affiliates, including affiliated investment funds and the limited partners thereof 

 

	 	•	 	 suppliers and service providers (e.g. data hosting providers, auditors and third parties undertaking KYC reviews
and background checks, amongst others) 

  

	 	•	 	 business associates 

  

	 	•	 	 financial organisations 

 

	 	•	 	 ombudsman, regulatory and governmental authorities 

 

	 	•	 	 employment and recruitment agencies 

 

	 	•	 	 current, past or prospective employers 

 

	 	•	 	 healthcare professionals, social and welfare organisations (e.g., for
HR-related benefits and pensions providers) 

  

	 	•	 	 educators and examining bodies 

 

	 	•	 	 trade associations and professional bodies 

 

	 	•	 	 debt collection and tracing agencies 

 

	 	•	 	 credit reference agencies 

 

	 	•	 	 complainants, enquirers 

 

	 	•	 	 courts and tribunals 

  

	 	•	 	 family, associates or representatives of the person whose personal data we are processing 

Sensitive data (if appropriate) 
 The personal data
transferred concern the following categories of sensitive data:  
  

	 	•	 	 physical or mental health details 

 

	 	•	 	 trade union membership 

 

	 	•	 	 offences and alleged offences 

 

	 	•	 	 criminal proceedings, outcomes and sentences 

Data will be stored for no longer than is necessary for the purpose. 

 Contact points for data protection enquiries 

Data importer 
 Vista Equity Partners Management, LLC 

4 Embarcadero Center, 20th Floor 

San Francisco, CA 94111 
 Data exporter 

Kavacha Topco, LLC 
 Kavacha Intermediate, LLC 

Kavacha Holdings, Inc. 
 Integral Ad Science, Inc. 

c/o Vista Equity Partners Management, LLC 
 4 Embarcadero
Center, 20th Floor 
 San Francisco, CA 94111EX-10.11

 Exhibit 10.11 

December 3, 2018 
 Lisa Utzschneider 

c/o Integral Ad Science, Inc. 
 95 Morton St, FL 8 

New York, NY 10014 
 Re: Employment with Integral Ad Science,
Inc. 
 Dear Lisa: 
 This letter sets
forth the terms of your employment by Integral Ad Science, Inc. (the “Company”). We value the role that you can serve with the Company. 

1. You will be the Chief Executive Officer of the Company, reporting to the Board of Directors. In this capacity, you will have the
responsibilities and duties consistent with such position. 
 2. Your starting base salary will be $500,000 on an annualized basis, less
deductions and withholdings required by law or authorized by you, and will be subject to review annually for any increases or decreases (the “Base Salary”); provided, however, that any decreases shall not be greater
than ten percent (10%) of your then current Base Salary and will only be implemented in conjunction with a general decrease affecting the executive management team. Your Base Salary will be paid by the Company in regular installments in accordance
with the Company’s general payroll practices as in effect from time to time. 
 3. With respect to your bonus opportunities for each
bonus period beginning on and after January 1, 2018, you will be eligible to receive a discretionary bonus of up to 50% of your Base Salary (the “Bonus”). Your 2018 Bonus will be paid on a pro rata basis. The Bonus will be
awarded at the sole discretion of the Board of Directors of the Company (the “Board”), based on the Board’s reasonable determination as to your achievement of predetermined thresholds which may include, but are not limited to,
management by objectives (“MBOs”) and financial targets such as revenue, recurring revenue, gross profit and/or EBITDA targets. In addition, with respect to each bonus period beginning on or after January 1, 2019, you will also
be eligible each calendar year for an additional discretionary bonus of up to 50% of your Base Salary, awarded at the sole discretion of the Board based on the Board’s reasonable determination as to your achievement of “stretch”
targets (the “Stretch Bonus”). 
 The bonus formulas, MBOs, performance milestones and all other elements of your bonus
opportunities shall be established by the Board in its sole discretion, and communicated in writing (including by e-mail) to you from time to time. Any bonus awarded for a fiscal year shall be paid within
thirty (30) days after the Board has received, reviewed and approved the applicable fiscal year’s final audited financial statements. In any event, payment of any bonus that is awarded with respect to a fiscal year shall be paid in the
calendar year following the fiscal year in which such bonus was awarded, subject, in each case, to your continued employment for thirty (30) days after the conclusion of the fiscal year for which the bonus is awarded. 

4. You will also be eligible to participate in regular health, dental and vision insurance plans and other employee benefit plans established
by the Company applicable to executive-level employees from time to time, so long as they remain generally available to the Company’s executive-level employees. 

 5. Your position is will be based in New York, NY. Your duties may involve extensive
domestic and international travel. 
 6. You will be eligible to receive that number of options to purchase Units (the “Unit
Options”) of Kavacha Topco, LLC (“Topco”), which Unit Options shall represent approximately 2.10% of the fully-diluted equity securities of Topco at the time of issuance, subject to the following: 

(a) All Unit Options will be subject to the terms (including the vesting and exercisability terms) as set forth in the Kavacha Topco, LLC 2018 Non-Qualified Unit Option Plan (the “Option Plan”) and a Unit Option Agreement to which you will be a party (the “Unit Option Agreement”). The grant of such Unit Options is also
subject to Topco’s Board of Managers’ approval. Our intent to recommend such approval is not a promise of compensation and is not intended to create any obligation on the part of the Company or Topco. Further details on the Unit Options
and any specific grant of Unit Options to you will be provided upon approval of such grant by the Board of Topco. 
 (b) Your Unit Options,
if granted, will vest as follows (it being understood that such vesting shall be subject to your continued employment by the Company through the applicable vesting event): 
  

	 	(i)	 66.67% of the Unit Options would be subject to time-based vesting over four (4) years, with 25% vesting
upon the date that is twelve (12) months after the grant effective date and an additional 6.25% of such Unit Options vesting at the end of each full three (3) calendar month period thereafter (the vesting of any such unvested time-based
options would be accelerated upon a change of control of Topco, as defined in the Option Plan); and 

  

	 	(ii)	 33.33% of the Unit Options would vest if one or more equity buyout investment funds managed or controlled by
Vista Equity Partners Management, LLC, and any of such funds’ respective portfolio companies (collectively, “Vista”) received cumulative cash distributions or other cash proceeds, contributions and/or net sale proceeds in
respect of the equity securities of Topco or its subsidiaries held by Vista or any loans provided to Topco or its subsidiaries by Vista (“Vista’s Return”) such that Vista’s Return in the aggregate equals or exceeds three
hundred percent (300%) of Vista’s total investment in Topco and its subsidiaries (whether in exchange for equity, indebtedness or otherwise) (calculated pursuant to the formula set forth in the Unit Option Agreement). 

 

	 	(iii)	 Notwithstanding anything in the Option Plan, the Unit Option Agreement or this letter to the contrary, in the
event that such sale proceeds include non-cash consideration, the value of such non-cash consideration shall be determined by the Board in its good faith discretion in order to determine if the above vesting
thresholds have been met. If such thresholds have been met, you will receive an equal proportion of your proceeds from the sale of any equity securities of the Company in such non-cash consideration.

  
 2 

 7. There are some formalities that you need to complete as a condition of your continued
employment: 
  

	 	•	 	 You must carefully consider and sign the Company’s standard “Employment and Restrictive Covenants
Agreement” (attached to this letter as Exhibit A). Because the Company and its affiliates are engaged in a continuous program of research, development, production and marketing in connection with their business, we wish to
reiterate that it is critical for the Company and its affiliates to preserve and protect its proprietary information and its rights in inventions. 

  

	 	•	 	 So that the Company has proper records of inventions that may belong to you, we ask that you also complete
Schedule 1 attached to Exhibit A. 

  

	 	•	 	 You and the Company mutually agree that any disputes that may arise regarding your employment will be submitted
to binding arbitration by the American Arbitration Association. As a condition of your employment, you will need to carefully consider and voluntarily agree to the Mandatory Arbitration Agreement set forth in Exhibit B.

 8. We also wish to remind you that, as a condition of your employment, you are expected to abide by Topco’s, the
Company’s, and their direct and indirect subsidiaries’ policies and procedures, which policies and procedures will be made available to you and may be amended from time to time at the Company’s sole discretion, and employees will be
notified of any amendments to such policies and procedures. 
 9. Your employment with the Company is
at-will. The Company may terminate your employment at any time with or without notice, and for any reason or no reason. Notwithstanding any provision to the contrary contained in Exhibit A, you
shall be entitled to terminate your employment with the Company at any time and for any reason or no reason by giving notice in writing to the Company of not less than four (4) weeks (“Notice Period”), unless otherwise agreed
to in writing by you and the Company. In the event of such notice, the Company reserves the right, in its discretion, to give immediate effect to your resignation in lieu of requiring or allowing you to continue work throughout the Notice Period;
provided that the Company pays your Base Salary in lieu of the Notice Period. You shall continue to be an employee of the Company during the Notice Period, and thus owe to the Company the same duty of loyalty you owed it prior to giving notice of
your termination. The Company may, during the Notice Period, relieve you of all of your duties and prohibit you from entering the Company’s offices. 

10. If the Company terminates your employment without “Cause” or you voluntarily terminate your employment for a “Good
Reason”, you will be entitled to receive a severance payment (the “Severance Pay”) equal to 12 months of your then applicable Base Salary, payable in equal installments over the 12 month period following your termination, and,
at the sole discretion of the Board, a pro-rated portion of any Bonus that may have been awarded to you during the fiscal year in which such termination occurs, less deductions and withholdings required by law
or authorized by you and subject to (A) your timely election of continuation coverage under the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended (“COBRA”) and (B) your continued copayment of premiums at the same
level and cost to you as if you were an employee of the Company (excluding, for purposes of calculating cost, an employee’s ability to pay premiums with pre-tax dollars), continued participation in the
Company’s group health plan (to the extent 

  
 3 

 permitted under applicable law and the terms of such plan) which covers you for a period of twelve months at
the Company’s expense, provided that you are eligible and remain eligible for COBRA coverage; provided, further, that the Company’s obligation to subsidize COBRA premiums is contingent on the Company determining that such subsidies would
reasonably be expected to not result in the imposition of any excise taxes on the Company for failure to comply with the nondiscrimination requirements of the Patient Protection and Affordable Care Act and/or the Health Care and Education
Reconciliation Act of 2010, as amended (to the extent applicable); and provided, further, that in the event that you obtain other employment that offers group health benefits, such continuation of coverage by the Company under this Section 10
shall immediately cease, subject to the following: 
 (a) For purposes of this section, “Cause” and “Good Reason” have
the meanings set forth in Exhibit C attached hereto. 
 (b) The Company will not be required to pay the Severance Pay unless
(i) you execute and deliver to the Company an agreement (“Release Agreement”) in a form satisfactory to the Company releasing from all liability (other than as set forth below) the Company, each member of the Company, and any of their
respective past or present officers, directors, managers, employees investors, agents or affiliates, including Vista, and you do not revoke such Release Agreement during any applicable revocation period, (ii) such Release Agreement is executed
and delivered (and no longer subject to revocation, if applicable) within sixty (60) days following the date of your termination of employment, and (iii) you have not breached the provisions of Sections 4 through 10 and 16 of Exhibit
A, the terms of this letter, the provisions of the Release Agreement, or any other material written agreement between you and the Company. If the Release Agreement is executed and delivered and no longer subject to revocation as provided in the
preceding sentence, then the Severance Pay shall be paid in accordance with the Company’s general payroll practices at the time of termination, and commencing on the first payroll date occurring after the effective date of the Release Agreement
(if permitted by Code Section 409A), or otherwise commencing on the first payroll date occurring after the sixtieth (60th) day following your termination of employment. The first payment of
Severance Pay shall include payment of all amounts that otherwise would have been due prior thereto under the terms of this letter had such payments commenced immediately upon your termination of employment, and any payments made thereafter shall
continue as provided herein. The Release Agreement will not require you to release (A) the payments and benefits contemplated by this letter, (B) any rights to indemnification pursuant to any statute or governing documents of the Company,
and (C) any claims which by law cannot be waived in a private agreement between an employer and employee. 
 11. You shall not make any
statement that would libel, slander or disparage the Company, any member of the Company or its affiliates or any of their respective past or present officers, directors, managers, stockholders, employees or agents; provided that the foregoing will
not prevent you from making truthful statements: (a) to your legal counsel, or (b) as required by lawfully compelled testimony, and provided that you notify the Company in advance of any such testimony and cooperate with the Company’s
reasonable efforts with respect to such testimony, unless doing so would violate any lawful order. 
 12. While we look forward to a long and
profitable relationship, you will be an at-will employee of the Company as described in Section 9 of this letter and Section 3 of Exhibit A. Any statements or
representations to the contrary (and, indeed, any statements contradicting any provision in this letter) are, and should be regarded by you as, ineffective. Further, your participation in any benefit program or other Company program, if any, is not
to be regarded as assuring you of continuing employment for any particular period of time. 

  
 4 

 13. Please note that because of employer regulations adopted in the Immigration Reform and
Control Act of 1986, within three (3) business days of starting your new position you will need to present documentation establishing your identity and demonstrating that you have authorization to work in the United States. If you have
questions about this requirement, which applies to U.S. citizens and non-U.S. citizens alike, you may contact our personnel office. 

14. It should also be understood that all offers of employment are conditioned on the Company’s completion of a satisfactory background
check, including a drug screening process. The Company reserves the right to perform background checks during the term of your employment, subject to compliance with applicable laws. You will be required to execute forms authorizing such a
background check. 
 15. This letter along with its Exhibits and the documents referred to herein constitute the entire agreement and
understanding of the parties with respect to the subject matter of this letter, and supersede all prior understandings and agreements, including but not limited to severance, employment or similar agreements, whether oral or written, between or
among you and the Company or its predecessor with respect to the specific subject matter hereof. 
 16. In the event of a conflict between
the terms of this letter and the provisions of Exhibit A, the terms of this letter shall prevail. 
 17. Notwithstanding any other
provision herein, the Company shall be entitled to withhold from any amounts otherwise payable hereunder any amounts required to be withheld in respect to federal, state or local taxes. 

18. The intent of the parties is that payments and benefits under this letter be exempt from or comply with Internal Revenue Code
Section 409A and the regulations and guidance promulgated thereunder (collectively “Code Section 409A”) and, accordingly, to the maximum extent permitted, this letter shall be interpreted to be in compliance
therewith. In addition, the following shall apply: 
 (a) In no event whatsoever shall the Company be liable for any additional tax, interest
or penalty that may be imposed on you by Code Section 409A or damages for failing to comply with Code Section 409A. 
 (b) A
termination of employment shall not be deemed to have occurred for purposes of any provision of this letter providing for the payment of any amounts or benefits upon or following a termination of employment unless such termination is also a
“separation from service” within the meaning of Code Section 409A and, for purposes of any such provision of this letter, references to a “termination,” “termination of employment” or like terms shall mean
“separation from service.” 
 (c) Notwithstanding anything to the contrary in this Agreement, if you are deemed on the date of
termination to be a “specified employee” within the meaning of that term under Code Section 409A(a)(2)(B), then with regard to any payment or the provision of any benefit that is considered deferred compensation under Code
Section 409A payable on account of a “separation from service,” such payment or benefit shall not be made or provided until the date which is the earlier of (i) the expiration of the six (6)-month period measured from the date of
such “separation from service”, and (ii) the date of your death, to the extent required under Code Section 409A. 

  
 5 

 (d) For purposes of Code Section 409A, your right to receive any installment payments
pursuant to this letter shall be treated as a right to receive a series of separate and distinct payments. To the extent that reimbursements or other in-kind benefits under this letter constitute
“nonqualified deferred compensation” for purposes of Code Section 409A, (i) all such expenses or other reimbursements hereunder shall be made on or prior to the last day of the taxable year following the taxable year in which
such expenses were incurred by you, (ii) any right to such reimbursement or in-kind benefits shall not be subject to liquidation or exchange for another benefit, and (iii) no such reimbursement,
expenses eligible for reimbursement, or in-kind benefits provided in any taxable year shall in any way affect the expenses eligible for reimbursement, or in-kind
benefits to be provided, in any other taxable year. 
 (e) Notwithstanding any other provision of this letter to the contrary, in no event
shall any payment under this letter that constitutes “nonqualified deferred compensation” for purposes of Code Section 409A be subject to offset by any other amount unless otherwise permitted by Code Section 409A. 

19. The effective date of employment under the terms of this offer is January 7, 2019. If you decide to accept the terms of this letter,
and I hope you will, please signify your acceptance of these conditions of employment by signing and dating the enclosed copy of this letter and its Exhibit A and returning them to me, not later than November 30, 2018. 

Should you have anything that you wish to discuss, please do not hesitate to contact me. 

  
 6 

 By signing this letter and Exhibit A attached hereto, you represent and warrant that you have had the
opportunity to seek the advice of independent counsel before signing and have either done so, or have freely chosen not to do so, and either way, you sign this letter voluntarily. 

 

	
	Very truly yours,
	
	 /s/ Michael Fosnaugh

	Michael Fosnaugh
	Authorized Signatory

  
  

I have read and understood this letter and Exhibit A attached and hereby acknowledge, accept and agree to the terms set forth therein. 

 

			
	/s/ Lisa
Utzschneider                                  	  	Date signed:
12-3-18                        
		
	Signature	  	
		
	Name:    Lisa Utzschneider                        	  	

 LIST OF EXHIBITS 

Exhibit A: Employment and Restrictive Covenants Agreement 

Exhibit B: Mandatory Arbitration Agreement 
 Exhibit
C: Certain Definitions 

  
 7 

 EXHIBIT A 

(To the Letter dated December 3, 2018) 

Employment and Restrictive Covenants Agreement 

This Employment and Restrictive Covenants Agreement (the “Agreement”) is made effective January 7, 2019 (the
“Effective Date”), by and between Integral Ad Science, Inc. (together with its affiliates and related companies, hereafter referenced as “Company”) and Lisa Utzschneider (hereafter referenced as
“Employee” and together with the Company, each a “Party” and collectively, the “Parties”). 

1. PURPOSE. In connection with Employee’s employment by the Company (the “Employment”), Employee and the
Company wish to set forth the terms and conditions under which Employee will be employed by the Company, and certain restrictions applicable to Employee as a result of the Employment with the Company. This Agreement is intended: to allow the parties
to engage in the Employment, with the Company giving Employee access to the Company’s Customers, employees, and Confidential Information (as those terms are defined below); to protect the Company’s business, information, and relationships
against unauthorized competition, solicitation, recruitment, use, or disclosure; and to clarify Employee’s legal rights and obligations, to the extent not set forth in the letter to which this Agreement is attached (the
“Letter”). Capitalized terms used but not defined in this Agreement shall have the meanings indicated in the Letter or any other exhibit to the Letter, as applicable. 

2. THE BUSINESS OF THE COMPANY. The Company is engaged in the business of data collection and analytics, research and design,
development, sales, licensing or marketing, relating to the provision of ad verification and related optimization services and software and/or the provision of related products, services and solutions, including a continuous program of research,
development, production and marketing (collectively the “Business” of the Company). Employee acknowledges that the Company has a legitimate interest in protecting its Confidential Information, trade secrets, customer relationships,
customer goodwill, employee relationships, and the special investment and training given to Employee. 
 3. “AT-WILL” EMPLOYMENT AND OTHER ACKNOWLEDGEMENTS. 
 (a) Employee shall perform such
duties or responsibilities as assigned to Employee from time to time. The Parties acknowledge that Employee’s Employment by the Company at all times is and shall remain “at will,” and may be terminated by either Party at any time,
with or without notice and with or without Cause. Employee acknowledges that but for Employee’s execution of this Agreement, Employee would not be employed by the Company. 

(b) Employee acknowledges that Employee’s duties shall entail Employee’s contact with the Company’s Customers to whom Employee
is introduced, to which Employee is assigned, whose accounts Employee shall oversee, or for which Employee otherwise is directly or indirectly responsible. 

  
 Page A-1 of 15 

 (c) Employee further acknowledges that Employee will be given the use of the Company’s
Confidential Information. Employee acknowledges that the Company’s goodwill with its Customers and Prospective Customers, as well as the Company’s Confidential Information, are among the most valuable assets of the Company’s Business.
Accordingly, Employee hereby agrees, acknowledges, covenants, represents and warrants that at all times during Employee’s Employment with the Company, Employee will faithfully perform Employee’s duties with the utmost loyalty to the
Company, and will owe a fiduciary duty and duty of loyalty to the Company. Employee agrees that during the Employment, Employee will do nothing disloyal or adverse to the Company or the Company’s Business, or which creates any conflict of
interest with the Company or the Business of the Company. Employee will abide by the policies of the Company at all times during Employee’s Employment, and acknowledges that the Company may unilaterally change its policies, practices, and
procedures at any time, at the sole discretion of the Company. 
 (d) Employee understands and acknowledges that all equipment, communication
devices, physical property, documents, information, data bases, furniture, accessories, premises, and any other items provided to Employee while employed by Company, shall at all times remain the sole property of the Company, and as such, Employee
shall have no reasonable expectation of privacy when using such items. 
 (e) Employee acknowledges that Employee will be afforded an
investment of time, training, money, trust, exposure to the public, or exposure to Customers, vendors, suppliers, investors, joint venture partners, or other business relationships of the Company during the course of the Employment, and
Employee’s position gives Employee a high level of influence or credibility with the Company’s Customers, vendors, suppliers, or other business relationships. Employee understands and acknowledges that Employee will possess specialized
skills, learning, abilities, Customer contacts, or Customer information by reason of working for the Company. 
 (f) Employee acknowledges
that, through Employee’s Employment with the Company, Employee may customarily and regularly solicit Customers and/or Prospective Customers for the Company, and/or engage in making sales or obtaining orders or contracts for products or
services. 
 (g) Employee understands that the Company has specifically instructed him/her to refrain from bringing to the Company any
documents or materials or intangibles of a former employer or third party that are not in the public domain, or have not been legally transferred or licensed to the Company, or that might constitute the confidential information or trade secrets of a
prior employer. Employee agrees that when performing duties on behalf of the Company, he/she will not breach any invention assignment, proprietary information, confidentiality, noncompetition, nonsolicitation or other similar agreement with any
former employer or other party. 

  
 Page A-2 of 15 

 4. DUTY OF LOYALTY. Employee understands that his/her Employment and provision
of services on behalf of the Company requires Employee’s undivided attention and effort. Accordingly, during Employee’s Employment, Employee agrees that he/she will not, without the Company’s express prior written consent,
(a) engage in any other business activity, unless such activity is for passive investment purposes not otherwise prohibited by this Agreement and will not require Employee to render any services, (b) be engaged or interested,
directly or indirectly, alone or with others, in any trade, business or occupation in competition with the Company, (c) take steps, alone or with others, to engage in competition with the Company in the future, or (d) appropriate for
Employee’s own benefit business opportunities pertaining to the Company’s Business. Employee may continue to serve as a member of the board of directors of the following companies, so long as such position does not interfere with
Employee’s fulfillment of duties and responsibilities to the Company, such position is not expanded without the prior written approval of the Board and such company does not engage in a Competitive Business: None. Subject to the foregoing, if
Employee wishes to serve as a member of a board of a company not listed herein as of the Effective Date, s/he must first obtain the prior written approval of the Board in its sole discretion. 

5. INVENTIONS. 
 (a)
Prior Inventions. Attached hereto as Schedule 1 is a complete and accurate list describing all Inventions (as defined below) which were conceived, discovered, created, invented, developed and/or reduced to practice by Employee prior to
the commencement of his/her Employment that have not been legally assigned or licensed to the Company (collectively: “Prior Inventions”). If there are no such Prior Inventions, Employee shall initial Schedule 1 to indicate
Employee has no Prior Inventions to disclose. 
 Employee acknowledges and agrees that if in the course of Employee’s Employment,
Employee incorporates or causes to be incorporated into a Company product, service, process, file, system, application or program a Prior Invention, Employee will grant the Company a non-exclusive,
royalty-free, irrevocable, perpetual, worldwide, sublicensable and assignable license to make, have made, copy, modify, make derivative works of, use, offer to sell, sell or otherwise distribute such Prior Invention as part of or in connection with
such product, process, file, system, application or program. 
 (b) Disclosure and Assignment of Inventions. Employee agrees to
promptly disclose to the Company in writing all Inventions (as defined below) that Employee conceives, develops and/or first reduces to practice or creates, either alone or jointly with others, during the period of Employee’s Employment with
the Company, and for a period of three (3) months thereafter, whether or not in the course of Employee’s Employment. Employee further assigns and agrees to assign all of Employee’s rights, title and interest in the Inventions to the
Company. Employee understands that this Section 5(b) does not apply to Inventions that the Employee developed entirely on the Employee’s own time without using the Company’s equipment, supplies, facilities, Confidential Information or
Trade Secrets, except for those Inventions that either: (i) relate at the time of conception or use to the Company’s business, or actual or demonstrably anticipated research or development; or (ii) result from any work the employee
performs for the Company. 

  
 Page A-3 of 15 

 (c) In the event that the Company is unable for any reason to secure Employee’s
signature to any document required to file, prosecute, register or memorialize the ownership and/or assignment of any Invention, Employee hereby irrevocably designates and appoints the Company’s duly authorized officers and agents as
Employee’s agents and attorneys-in-fact to act for and on Employee’s behalf and stead to (i) execute, file, prosecute, register and/or memorialize the
assignment and/or ownership of any Invention; (ii) to execute and file any documentation required for such enforcement and (iii) do all other lawfully permitted acts to further the filing, prosecution, registration, memorialization of
assignment and/or ownership of, issuance of and enforcement of any Inventions, all with the same legal force and effect as if executed by Employee. 

(d) Use of Inventions. Employee acknowledges that he/she is not entitled to use the Inventions for Employee’s own benefit or the
benefit of anyone except the Company without written permission from the Company, and then only subject to the terms of such permission. Employee further agrees that Employee will communicate to the Company, as directed by the Company, any facts
known to Employee and testify in any legal proceedings, sign all lawful papers, make all rightful oaths, execute all divisionals, continuations, continuations-in-part,
foreign counterparts, or reissue applications, all assignments, all registration applications and all other instruments or papers to carry into full force and effect, the assignment, transfer and conveyance hereby made or to be made and generally do
everything possible for title to the Inventions to be clearly and exclusively held by the Company as directed by the Company. 
 (e) For
purposes of this Agreement, “Inventions” means, without limitation, any and all formulas, algorithms, processes, techniques, concepts, designs, developments, technology, ideas, patentable and unpatentable inventions and discoveries,
copyrights and works of authorship in any media now known or hereafter invented (including computer programs, source code, object code, hardware, firmware, software, mask work, applications, files, internet site content, databases and compilations,
documentation and related items) patents, trade and service marks, logos, trade dress, corporate names and other source indicators and the good will of any business symbolized thereby, trade secrets, know-how,
confidential and proprietary information, documents, analyses, research and lists (including current and potential customer and user lists) and all applications and registrations and recordings, improvements and licenses that (i) relate in any
manner, whether at the time of conception, design or reduction to practice, to the Company’s Business or its actual or demonstrably anticipated research or development; (ii) result from any work performed by Employee on behalf of the
Company; or (iii) result from the use of the Company’s equipment, supplies, facilities, Confidential Information or Trade Secrets. 

Employee recognizes that Inventions or proprietary information relating to Employee’s activities while working for the Company, and
conceived, reduced to practice, created, derived, developed, or made by Employee, alone or with others, within three (3) months after termination of Employee’s Employment may have been conceived, reduced to practice, created, derived,
developed, or made, as applicable, in significant part while Employee was employed by the Company. Accordingly, Employee agrees that such Inventions and proprietary information shall be presumed to have been conceived, reduced to practice, created,
derived, developed, or made, as applicable, during Employee’s Employment with the Company and are to be assigned to the Company pursuant to this Agreement and applicable law unless Employee has established the contrary by clear and convincing
evidence. 

  
 Page A-4 of 15 

 (f) Work for Hire. Employee acknowledges and agrees that any copyrightable works
prepared by Employee within the scope of Employee’s Employment are “works made for hire” under the Copyright Act of 1976 and that the Company will be considered the author and owner of such copyrightable works. Any copyrightable works
the Company specially commissions from Employee while Employee is employed also shall be deemed a work made for hire under the Copyright Act, and if for any reason such work cannot be so designated as a work made for hire, Employee agrees to and
hereby assigns to the Company, as directed by the Company, all right, title and interest in and to said work(s). Employee further agrees to and hereby grants the Company, as directed by the Company, a
non-exclusive, royalty-free, irrevocable, perpetual, worldwide, sublicensable and assignable license to make, have made, copy, modify, make derivative works of, use, publicly perform, display or otherwise
distribute any copyrightable works Employee creates during Employee’s Employment. Employee understands that this Section 5(f) does not apply to Inventions that the Employee developed entirely on the Employee’s own
time without using the Company’s equipment, supplies, facilities, Confidential Information or Trade Secrets, except for those Inventions that either: (i) relate at the time of conception or use to the Company’s business, or actual or
demonstrably anticipated research or development; or (ii) result from any work the employee performs for the Company. 
 (g)
Assignment of Other Rights. In addition to the foregoing assignment of Inventions to the Company, Employee hereby irrevocably transfers and assigns to the Company: (i) all worldwide patents, patent applications, copyrights, mask works,
trade secrets and other intellectual property rights in any Inventions; and (ii) any and all “Moral Rights” (as defined below) that Employee may have in or with respect to any Inventions. Employee also hereby forever waives and agrees
never to assert any and all Moral Rights Employee may have in or with respect to any Inventions, even after termination of Employee’s Employment on behalf of the Company. “Moral Rights” means any rights to claim authorship of
any Inventions, to object to or prevent the modification of any Inventions, or to withdraw from circulation or control the publication or distribution of any Inventions, and any similar right, existing under applicable judicial or statutory law of
any country in the world, or under any treaty, regardless of whether or not such right is denominated or generally referred to as a “moral right.” 

(h) Applicability to Past Activities. To the extent Employee has been engaged to provide services by the Company or its predecessor for
a period of time before the effective date of this Agreement (the “Prior Engagement Period”), Employee agrees that if and to the extent that, during the Prior Engagement Period: (i) Employee received access to any information
from or on behalf of the Company that would have been proprietary information if Employee had received access to such information during the period of Employee’s Employment with the Company under this Agreement; or (ii) Employee conceived,
created, authored, invented, developed or reduced to practice any 

  
 Page A-5 of 15 

 
item, including any intellectual property rights with respect thereto, that would have been an Invention if conceived, created, authored, invented, developed or reduced to practice during the
period of Employee’s Employment with the Company under this Agreement, then any such information shall be deemed proprietary information hereunder and any such item shall be deemed an Invention hereunder, and this Agreement shall apply to such
information or item as if conceived, created, authored, invented, developed or reduced to practice under this Agreement. 
 6.
NONDISCLOSURE AGREEMENT. 
 (a) Employee expressly agrees that, throughout the term of Employee’s Employment with the
Company and at all times following the termination of Employee’s Employment from the Company, for so long as the information remains confidential, Employee will not use or disclose any Confidential Information disclosed to Employee by the
Company, other than for the purpose to carry out the Employment for the benefit of the Company (but in all cases preserving confidentiality by following the Company’s policies and obtaining appropriate
non-disclosure agreements). Employee shall not, directly or indirectly, use or disclose any Confidential Information to third parties, nor permit the use by or disclosure of Confidential Information by third
parties. Employee agrees to take all reasonable measures to protect the secrecy of and avoid disclosure or use of Confidential Information in order to prevent it from falling into the public domain or into the possession of any Competing Business or
any persons other than those persons authorized under this Agreement to have such information for the benefit of the Company. Employee agrees to notify the Company in writing of any actual or suspected misuse, misappropriation, or unauthorized
disclosure of Confidential Information that may come to Employee’s attention. Employee acknowledges that if Employee discloses or uses knowledge of the Company’s Confidential Information to gain an advantage for Employee, for any Competing
Business, or for any other person or entity other than the Company, such an advantage so obtained would be unfair and detrimental to the Company. 

(b) Employee expressly agrees that Employee’s duty of non-use and
non-disclosure shall continue indefinitely for any information of the Company that constitutes a Trade Secret under applicable law, so long as such information remains a Trade Secret. 

(c) Employee shall not be held criminally or civilly liable under any Federal or State trade secret law for the disclosure of a trade secret
that: (A) is made (i) in confidence to a Federal, State, or local government official, either directly or indirectly, or to an attorney; and (ii) solely for the purpose of reporting or
investigating a suspected violation of law; or (B) is made in a complaint or other document filed in a lawsuit or other proceeding, if such filing is made under seal. 

(d) Nothing in this Agreement is intended to conflict with 18 U.S.C. § 1833(b) or create liability for disclosures of
trade secrets that are expressly allowed by 18 U.S.C. § 1833(b). Accordingly, the Parties to this Agreement have the right to disclose in confidence trade secrets to federal, state, and local government officials, or to an
attorney, for the sole purpose of reporting or investigating a suspected violation of law. The Parties also have the right to disclose trade secrets in a document filed in a lawsuit or other proceeding, but only if the filing is made under seal and
protected from public disclosure. 

  
 Page A-6 of 15 

 7. RETURN OF COMPANY PROPERTY AND MATERIALS. Any Confidential Information,
trade secrets, materials, equipment, information, documents, electronic data, or other items that have been furnished by the Company to Employee in connection with the Employment are the exclusive property of the Company and shall be promptly
returned to the Company by Employee, accompanied by all copies of such documentation, immediately when the Employment has been terminated or concluded, or otherwise upon the written request of the Company. Employee shall not retain any copies
of any Company information or other property after the Employment ends, and shall cooperate with the Company to ensure that all copies, both written and electronic, are immediately returned to the Company or permanently deleted, if in electronic
form. Employee shall cooperate with Company representatives and allow such representatives to oversee the process of erasing and/or permanently removing any such Confidential Information or other property of the Company from any computer, personal
digital assistant, phone, or other electronic device, or any cloud-based storage account or other electronic medium owned or controlled by Employee. 

8. LIMITED NONCOMPETE AGREEMENT. Employee expressly agrees that Employee will not (either directly or indirectly, by assisting or
acting in concert with others) Compete with the Company during the Restricted Period within the Restricted Territory. Notwithstanding the foregoing, nothing herein shall prohibit Employee from: 

(a) being a passive owner: 
 (i)
of not more than one percent (1%) of the outstanding stock of any class of securities of a publicly-traded corporation engaged in Competitive Services, 

(ii) of not more than five percent (5%) of the outstanding limited partnership interests or similar securities of any unaffiliated, third-party
professional investment fund or investment vehicle, which shall not be deemed to be engaging in a Competitive Business solely by reason the business of any of its portfolio companies, so long as, in each instance, Employee has no other participation
whatsoever in such investment fund or investment vehicle or their respective portfolio companies; or 
 (b) accepting employment or other
engagement with any person or entity that has several divisions, only certain of which provide Competitive Services, if Employee’s employment or engagement is with a division that does not provide Competitive Services, and Employee
(i) informs such employing or engaging person or entity of the restrictions and obligations set forth herein, (ii) does not perform any services relating to the Competitive Services during the Restricted Period, and (iii) otherwise
complies with the terms of this Agreement. 

  
 Page A-7 of 15 

 9. NONSOLICITATION OF CUSTOMERS / PROSPECTIVE CUSTOMERS. Employee expressly
agrees that during the Restricted Period, Employee will not (either directly or indirectly, by assisting or acting in concert with others), on behalf of himself/herself or any other person, business, entity, including but not limited to on behalf of
a Competing Business, call upon, solicit, or attempt to call upon or solicit any business from any Customer or Prospective Customer for the purpose of providing services substantially similar to the Services. 

10. NONRECRUITMENT OF EMPLOYEES. Employee expressly agrees that during the Restricted Period, Employee will not, on behalf of
himself/herself or any other person, business, or entity (either directly or indirectly, by assisting or acting in concert with others), solicit, recruit or hire, or attempt to solicit, recruit or hire, any of the Company’s employees, or
encourage any of the Company’s employees to leave employment with the Company to work for a Competing Business. For purposes of this Section 10, “Company employee” means any then current employee of the
Company or any individual who was an employee of the Company in the twelve (12) month period preceding the solicitation, recruitment or hiring (or attempt thereof) by Employee. 

11. REASONABLENESS OF RESTRICTIONS. Employee agrees that the obligations set forth in this Agreement are necessary and reasonable
in order to protect the Company’s legitimate business interests and (without limiting the foregoing) that the obligations set forth in Sections 8, 9 and 10 are necessary and reasonable in order to protect the Company’s legitimate business
interests in protecting its Confidential Information, Trade Secrets, customer and employee relationships and the goodwill associated therewith. 

12. REMEDIES; INJUNCTIVE RELIEF; TOLLING. 

(a) Employee expressly agrees that due to the unique nature of the Company’s Confidential Information, and its relationships with its
Customers and other employees, monetary damages would be inadequate to compensate the Company for any breach by Employee of the covenants and agreements set forth in this Agreement. Accordingly, Employee agrees and acknowledges that any such
violation or threatened violation shall cause irreparable injury to the Company and that, in addition to any other remedies that may be available in law, in equity, or otherwise, the Company shall be entitled: (i) to obtain injunctive relief
against the threatened breach of this Agreement or the continuation of any such breach by Employee, without the necessity of proving actual damages; and (ii) to be indemnified by Employee from any loss or harm; and (iii) to recover any
reasonable costs or attorneys’ fees, arising out of or in connection with any breach by Employee or enforcement action relating to Employee’s obligations under this Agreement; provided that in any such action in which the Company does not
prevail, Employee shall be entitled to recover his/her reasonable costs or attorneys’ fees, arising out of or in connection therewith. 

  
 Page A-8 of 15 

 (b) Notwithstanding the arbitration provisions contained herein or in the Letter, or
anything else to the contrary in this Agreement, Employee understands that the violation of any restrictive covenants of this Agreement may result in irreparable and continuing damage to the Company for which monetary damages will not be sufficient,
and agrees that Company will be entitled to seek, in addition to its other rights and remedies hereunder or at law, and both before or while an arbitration is pending between the parties under this Agreement, a temporary restraining order,
preliminary injunction or similar injunctive relief from a court of competent jurisdiction in order to preserve the status quo or prevent irreparable injury pending the full and final resolution of the dispute through arbitration, without the
necessity of showing any actual damages or that monetary damages would not afford an adequate remedy, and without the necessity of posting any bond or other security. The aforementioned injunctive relief shall be in addition to, not in lieu of,
legal remedies, monetary damages or other available forms of relief through arbitration proceedings. This Section shall not be construed to limit the obligation for either party to pursue arbitration. 

(c) The Restricted Period as defined in this Agreement shall be extended by the length of any actual breach or violation of the restrictive
covenants of this Agreement. 
 13. DEFINITIONS. For all purposes throughout this Agreement, the terms defined below shall have
the respective meanings specified in this Section. 
 (a) “Customer” of the Company shall mean any business or entity with
which Employee had Material Contact, for the purpose of providing Services, during the twelve (12) months preceding Employee’s termination date. 

(b) “Compete” shall mean to provide Competitive Services, whether Employee is acting on behalf of himself/herself, or in
conjunction with or in concert with any other entity, person, or business, including activities performed while working for or on behalf of a Customer. 

(c) “Competitive Services” shall mean the business of data collection and analytics, research and design, development, sales,
licensing or marketing, relating to the provision of ad verification and related optimization services and software and/or the provision of related products, services and solutions, including a continuous program of research, development, production
and marketing, conducted, authorized, or offered by the Company or any predecessor within the two (2) years prior to the termination of Employee’s Employment. 

(d) “Competing Business” shall mean any entity, including but not limited to any person, company, partnership, corporation,
limited liability company, association, organization or other entity, that provides Competitive Services. 
 (e) “Confidential
Information” shall mean sensitive business information having actual or potential value to the Company because it is not generally known to the general public or ascertainable by a Competing Business, and which has been disclosed to
Employee, or of which Employee will become aware, as a consequence of the Employment with the Company, including any information related to: the Company’s investment strategies, management planning information, business plans, operational
methods, market studies, marketing plans or strategies, patent information, business 

  
 Page A-9 of 15 

 acquisition plans, past, current and planned research and development, formulas, methods, patterns,
processes, procedures, instructions, designs, inventions, operations, engineering, services, drawings, equipment, devices, technology, software systems, price lists, sales reports and records, sales books and manuals, code books, financial
information and projections, personnel data, names of customers, customer lists and contact information, customer pricing and purchasing information, lists of targeted prospective customers, supplier lists, product/service and marketing data and
programs, product/service plans, product development, advertising campaigns, new product designs or roll out, agreements with third parties, or any such similar information. 

Confidential Information shall also include any information disclosed to the Company by a third party (including, but not limited to, current
or prospective Customers) that the Company is obliged to treat as confidential. 
 Confidential Information may be in written or non-written form, as well as information held on electronic media or networks, magnetic storage, cloud storage service, or other similar media. The Company has invested and will continue to invest extensive time,
resources, talent, and effort to develop its Confidential Information, all of which generates goodwill for the Company. Employee acknowledges that the Company has taken reasonable and adequate steps to control access to the Confidential Information
and to prevent unauthorized disclosure, which could cause injury to the Company. This definition shall not limit any broader definition of “confidential information” or any equivalent term under applicable state or federal law. 

(f) “Material Contact” shall mean actual contact between Employee and a Customer with whom Employee dealt on behalf of the
Company; or whose dealings with the Company were coordinated or supervised by Employee; or who received goods or services from the Company that resulted in payment of commissions or other compensation to Employee; or about whom Employee obtained
Confidential Information because of Employee’s Employment with the Company. 
 (g) “Prospective Customer” shall mean
any business or entity with whom Employee had Material Contact, for the purpose of attempting to sell or provide Services, and to whom Employee provided a bid, quote for Services, or other Confidential Information of the Company, during the twelve
(12) months preceding Employee’s termination date. 
 (h) “Restricted Period” shall mean the entire term of
Employee’s Employment with the Company and a one (1) year period immediately following the termination of Employee’s Employment, unless otherwise delineated or described in the “end notes and exceptions” at the end of this
Agreement. 
 (i) “Restricted Territory” shall mean the geographic area in which or with respect to which Employee provided
or attempted to provide any Services or performed operations on behalf of the Company as of the date of termination or during the twelve (12) months preceding Employee’s termination date. 

  
 Page A-10 of 15 

 (j) “Trade Secrets” shall mean the business information of the Company that
is competitively sensitive and which qualifies for trade secrets protection under applicable trade secrets laws, including but not limited to the Defend Trade Secrets Act. This definition shall not limit any broader definition of “trade
secret” or any equivalent term under any applicable local, state or federal law. 
 (k) “Services” shall mean the types
of work product, processes and work-related activities relating to the Business of the Company performed by Employee during the Employment. 

14. RESERVED. 
 15.
NOTICE OF VOLUNTARY TERMINATION OF EMPLOYMENT. Unless otherwise stated in the Letter, Employee agrees to use reasonable efforts to provide the Company fourteen (14) days written notice of Employee’s intent to terminate
Employee’s Employment; provided, however, that this provision shall not change the at-will nature of the employment relationship between Employee and the Company. It shall be within the Company’s
sole discretion to determine whether Employee should continue to perform services on behalf of the Company during this notice period. 
 16.
NON-DISPARAGEMENT. During and after Employee’s Employment with the Company, except for truthful statements compelled or required by law, Employee agrees he/she shall not disparage the
Company, its Customers and suppliers or their respective officers, directors, agents, employees, attorneys, shareholders, successors or assigns or their respective products or services, in any manner (including but not limited to, verbally or via
hard copy, websites, blogs, social media forums or any other medium); provided, however, that nothing in this Section 16 shall prevent Employee from: engaging in concerted activity relative to the terms and conditions of
Employee’s Employment and in communications protected under the National Labor Relations Act, filing a charge or providing information to any governmental agency, or from providing information in response to a subpoena or other enforceable
legal process or as otherwise required by law. 
 17. NOTIFICATION OF NEW EMPLOYER. Before Employee accepts employment or
enters into any consulting, independent contractor, or other professional or business engagement with any other person or entity while any of the provisions of Sections 8, 9 or 10 of this Agreement are in effect, Employee will
provide such person or entity with written notice of the provisions of Sections 8, 9 and/or 10 and will deliver a copy of that notice to the Company. While any of Sections 8, 9 and/or 10 of this Agreement are in effect,
Employee agrees that, upon the request of the Company, Employee will furnish the Company with the name and address of any new employer or entity for whom Employee will provide contractor or consulting services, as well as the capacity in which
Employee will be employed or otherwise engaged. Employee hereby consents to the Company’s notifying Employee’s new employer about Employee’s responsibilities, restrictions and obligations under this Agreement. 

  
 Page A-11 of 15 

 18. WITHHOLDING. To the extent allowed by applicable law, Employee agrees to
allow the Company to deduct from the final paycheck(s) any amounts due as a result of the Employment, including, but not limited to, any expense advances or business charges incurred on behalf of the Company, charges for property damaged or not
returned when requested, and any other charges incurred that are payable to the Company. Employee agrees to execute any authorization form as may be provided by Company to effectuate this provision. 

19. NO INTELLECTUAL PROPERTY RIGHTS GRANTED. Nothing in this Agreement shall be construed as granting to Employee any rights
under any patent, copyright, or other intellectual property right of the Company, nor shall this Agreement grant Employee any rights in or to Confidential Information of the Company other than the limited right to review and use such Confidential
Information solely for the purpose of participating in the Employment for the benefit of the Company. 
 20. SUCCESSORS AND
ASSIGNS. This Agreement will be binding upon Employee’s heirs, executors, administrators and other legal representatives and will be for the benefit of the Company, its successors, its assigns and licensees. This Agreement, and
Employee’s rights and obligations hereunder, may not be assigned by Employee; however, the Company may assign its rights hereunder without Employee’s consent, in connection with any sale, transfer or other disposition of any or all of its
business or assets, provided that in such event the scope of the assigned rights will be defined by reference to the business or asset conveyed, and not the business of the acquiring entity. 

21. SEVERABILITY AND REFORMATION. Employee and the Company agree that if any particular sections, paragraphs, subparagraphs,
phrases, words, or other portions of this Agreement are determined by an appropriate court, arbitrator, or other tribunal to be invalid or unenforceable as written, they shall be modified as necessary to comport with the reasonable intent and
expectations of the Parties and in favor of providing maximum reasonable protection to the Company’s legitimate business interests. Such modification shall not affect the remaining provisions of this Agreement. If such provisions cannot be
modified to be made valid or enforceable, then they shall be severed from this Agreement, and all remaining terms and provisions shall remain enforceable. Sections 8, 9 and 10 and each restrictive covenant within them are
intended to be divisible and to be interpreted and applied separately and independently. 
 22. ENTIRE AGREEMENT; AMENDMENT.
This Agreement, together with each agreement specifically referred to herein as having a continuing effect (including the Letter and any other exhibit to the Letter) contains the entire agreement between the Parties relating to the subject matters
contained herein. No term of this Agreement may be amended or modified unless made in writing and executed by both Employee and an authorized agent of the Company. This Agreement replaces and supersedes all prior representations, understandings, or
agreements, written or oral, between Employee and the Company with regard to restrictive covenants, post-employment restrictions, and mandatory arbitration. 

23. WAIVER. Failure to fully enforce any provision of this Agreement by either Party shall not constitute a waiver of any term
hereof by such Party; no waiver shall be recognized unless expressly made in writing, and executed by the Party that allegedly made such waiver. 

  
 Page A-12 of 15 

 24. CONSTRUCTION. The Parties agree that this Agreement has been reviewed by
each Party, each Party had an opportunity to make suggestions about the provisions of the Agreement, and each Party had sufficient opportunity to obtain the advice of legal counsel on matters of contract interpretation, if desired. The Parties agree
that this Agreement shall not be construed or interpreted more harshly against one Party merely because one Party was the original drafter of the Agreement. 

25. COUNTERPARTS. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, and all
of which together shall constitute one and the same legally recognized instrument. 
 26. THIRD-PARTY BENEFICIARIES. Employee
specifically acknowledges and agrees that the direct and indirect subsidiaries, parents, owners, and affiliated companies of the Company are intended to be beneficiaries of this Agreement and shall have every right to enforce the terms and
provisions of this Agreement in accordance with the provisions of this Agreement. 
 27. NOTICES. Notices regarding this
Agreement shall be sent via email or to the mailing addresses of the Parties as set forth in the signature block to this Agreement. 
 28.
GOVERNING LAW AND FORUM SELECTION. This Agreement shall be governed by and construed in accordance with the Federal Arbitration Act. Any non-arbitration-related issues shall be resolved under the
substantive laws and in the jurisdiction of the state where Employee most recently worked for the Company. 
 29. ENDNOTES AND
EXCEPTIONS. Certain of the foregoing provisions of this Agreement are hereby modified in certain states as described in the following Sections and Subsections: 

(a) Section 6: the “Nondisclosure Agreement” shall apply not for the entire time period following Employee’s
Employment, but rather shall apply only during the Restricted Period in the following states: Arizona, Florida, Illinois, Indiana, New Jersey, Virginia and Wisconsin. Additionally, to the extent Section 6.a applies in
Wisconsin to Confidential Information that does not constitute a trade secret under applicable law, it shall apply only in geographic areas where the unauthorized disclosure or use of Confidential Information would be competitively damaging to the
Company. 
 (b) Section 9: the “Nonsolicitation of Customers/Prospective Customers” provision shall apply not to any
Prospective Customer, but rather shall apply only to any Customer, in the following states: Wisconsin. Additionally, in Wisconsin, Section 9 shall not apply to “attempts.” 

(c) Section 10: “Nonrecruitment of Employees” shall not apply in Wisconsin. The Restricted Period for the
nonrecruitment of Company employees in Section 10 shall be eighteen (18) months in the following states: Alabama. 

  
 Page A-13 of 15 

 (d) Section 12: The final sentence of Section 12 shall not
apply in the following states: Arkansas, Louisiana, and Wisconsin. 
 (e) Section 13(e): “Confidential Information” The
definition of Confidential Information shall include only information that has actual value to the Company in the following state: Wisconsin. 

[Remainder of page intentionally left blank. 

Signatures on following page.] 

  
 Page A-14 of 15 

 The Parties have executed this Employment and Restrictive Covenants Agreement, which is
effective as of the Effective Date written above. 
  

					
			
	For Employee:	  		  	For Company:
			
	Signature:	  		  	Signature:
			
	 /s/ Lisa Utzschneider
	  		  	 /s/ Michael Fosnaugh

	Printed Name:	  		  	Printed Name:
			
	Lisa Utzschneider	  		  	Michael Fosnaugh
			
	Address:	  		  	Address:
			
	 **********
	  		  	c/o Vista Equity Partners
			
	**********	  		  	4 Embarcadero Center, 20th Floor
			
	Email: **********	  		  	San Francisco, CA 94111
			
	Date: 12-3-18	  		  	Title: President
			
		  		  	Date: December 3, 2018

  
 Page A-15 of 15 

 Schedule 1 

(List of Employee’s Prior Inventions) 

LW By initialing here, I represent and warrant that I have no Prior Inventions, that term is defined in the Agreement to which this Schedule 1 is
attached. 
 OR 
 ☐ Below is a complete and accurate
list of Prior Inventions, as that term is defined in the Agreement to which this Schedule 1 is attached. 
  

			
	For Employee:
		
	Signature:	 	 /s/ Lisa Utzschneider

	
	Printed Name: Lisa Utzschneider
	
	Address: **********
	
	**********
	
	Email: **********
	
	Date: 12-3-18

  
 Page 23 of 1 

 EXHIBIT B 

(To the Letter dated December 3, 2018) 

MANDATORY ARBITRATION AGREEMENT 

This Mandatory Arbitration Agreement (the “Arbitration Agreement”) is made effective January 7, 2019 (the
“Effective Date”), by and between Integral Ad Science, Inc. (together with its affiliates and related companies, hereafter referenced as “Company”) and Lisa Utzschneider (hereafter referenced as
“Employee” and together with the Company, each a “Party” and collectively, the “Parties”). 

A Party may bring an action in court to obtain a temporary restraining order, injunction, or other equitable relief available in response to
any violation or threatened violation of the restrictive covenants set forth in this Agreement. Otherwise, Employee expressly agrees and acknowledges that the Company and Employee will utilize binding arbitration to resolve all disputes that may
arise out of the Employment, which shall include the following: 
 1. Both the Company and Employee hereby agree that any claim, dispute,
and/or controversy between Employee and the Company (or its owners, directors, officers, managers, employees, agents, insurers and parties affiliated with its employee benefit and health plans), arising from, related to, or having any relationship
or connection whatsoever to the Employment, shall be submitted to and determined exclusively by binding arbitration before the American Arbitration Association (“AAA”) under the Federal Arbitration Act (9 U.S.C. §§ 1,
et seq.), in conformity with the Federal Rules of Civil Procedure and pursuant to the AAA’s Employment Rules. Included within the scope of this Agreement are all disputes including, but not limited to, any claims alleging employment
discrimination, harassment, hostile environment, retaliation, whistleblower protection, wrongful discharge, constructive discharge, failure to grant leave, failure to reinstate, failure to accommodate, tortious conduct, breach of contract, and/or
any other claims Employee may have against the Company for any exemption misclassification, unpaid wages or overtime pay, benefits, payments, bonuses, commissions, vacation pay, leave pay, workforce reduction payments, costs or expenses, emotional
distress, pain and suffering, or other alleged damages arising out of the Employment or termination. Also included are any claims based on or arising under Title VII of the Civil Rights Act of 1964, 42 USC Section 1981, the Age Discrimination
in Employment Act, the Americans with Disabilities Act, the Family and Medical Leave Act, the Fair Labor Standards Act, Sarbanes-Oxley, all as amended, or any other state or federal law or regulation, equitable law, or otherwise relating in any way
to the employment relationship. 
 2. The arbitration proceeding shall be conducted in the State of New York, New York County, 

3. Nothing herein, however, shall prevent Employee from filing and pursuing proceedings before the United States Equal Employment Opportunity
Commission or similar state agency (although if Employee chooses to pursue any type of claim for relief following the exhaustion of such administrative remedies, such claim would be subject to resolution under these mandatory arbitration
provisions). In addition, nothing herein shall prevent Employee from filing an administrative claim for unemployment benefits or workers’ compensation benefits. 

  
 Page B-1 of 4 

 4. Nothing in the confidentiality or nondisclosure or other provisions of this Agreement
shall be construed to limit Employee’s right to respond accurately and fully to any question, inquiry or request for information when required by legal process or from initiating communications directly with, or responding to any inquiry from,
or providing testimony before, any self-regulatory organization or state or federal regulatory authority, regarding the Company, Employee’s Employment, or this Agreement. Employee is not required to contact the Company regarding the subject
matter of any such communications before engaging in such communications. Employee also understands that Employee shall not be held criminally or civilly liable under any federal or state trade secret law for the disclosure of a trade secret that:
(a) is made (i) in confidence to a federal, state, or local government official, either directly or indirectly, or to an attorney, and (ii) solely for the purpose of reporting or investigating a suspected violation of law; or
(b) is made in a complaint or other document filed in a lawsuit or other proceeding, if such filing is made under seal. Employee also understands that disclosure of trade secrets to attorneys, in legal proceedings if disclosed under seal, or
pursuant to court order is also protected under 18 U.S. Code §1833 when disclosure is made in connection with a retaliation lawsuit based on the reporting of a suspected violation of law. 

5. In addition to any other requirements imposed by law, the arbitrator selected shall be a qualified individual mutually selected by the
Parties, and shall be subject to disqualification on the same grounds as would apply to a judge. All rules of pleading, all rules of evidence, all statutes of limitations, all rights to resolution of the dispute by means of motions for summary
judgment, and judgment on the pleadings shall apply and be observed. Resolution of the dispute shall be based solely upon the law governing the claims and defenses pleaded, and the arbitrator may not invoke any basis (including but not limited to,
notions of “just cause”) other than such controlling law. Likewise, all communications during or in connection with the arbitration proceedings are privileged. The arbitrator shall have the authority to award appropriate substantive relief
under relevant laws, including the damages, costs and attorneys’ fees that would be available under such laws. 
 6. Employee’s
initial share of the arbitration fee shall be in an amount equal to the filing fee as would be applicable in a court proceeding, or $100, whichever is less. Beyond the arbitration filing fee, the
non-prevailing party as determined by the arbitrator will bear all other reasonable fees, expenses and charges of the arbitrator. 

7. Employee understands and agrees that all claims against the Company must be brought in Employee’s individual capacity and not as a
plaintiff or class member in any purported class or representative proceeding. Employee understands that there is no right or authority for any dispute to be heard or arbitrated on a collective action basis, class action basis, as a private
attorney general, or on bases involving claims or disputes brought in a representative capacity on behalf of the general public, on behalf of other Company employees (or any of them) or on behalf of other persons alleged to be similarly situated.

  
 Page B-2 of 4 

 Employee understands that there are no bench or jury trials and no class actions or representative actions
permitted under this Agreement. The arbitrator shall not consolidate claims of different employees into one proceeding, nor shall the arbitrator have the power to hear an arbitration as a class action, collective action, or representative action.
The interpretation of this subsection shall be decided by a judge, not the arbitrator. 
 8. Employee and Company agree to the following
procedures: 
 (a) Prior to the service of an Arbitration Demand, the parties shall negotiate in good faith for a period of thirty
(30) days in an effort to resolve any arbitrable dispute privately, amicably and confidentially. All offers, promises, conduct and statements, whether oral or written, made in the course of the negotiation by either Party or their
representatives will be confidential, privileged and inadmissible for any purpose, including impeachment, in any arbitration or other proceeding involving the Parties, provided that evidence that is otherwise admissible or discoverable shall not be
rendered inadmissible or non-discoverable as a result of its use in negotiations pursuant to this Section 8. 

(b) If negotiations fail, to commence an arbitration pursuant to this Agreement, a Party shall serve a written arbitration demand (the
“Demand”) on the other Party by hand delivery or via overnight delivery service (in a manner that provides proof of receipt by the respondent). The Demand shall be served before expiration of the applicable statute of limitations.
The Demand shall describe the arbitrable dispute in sufficient detail to advise the respondent of the nature and basis of the dispute, state the date on which the dispute first arose, list the names and addresses of every person whom the claimant
believes does or may have information relating to the dispute, including a short description of the matter(s) about which each person is believed to have knowledge, and state with particularity the relief requested by the claimant, including a
specific monetary amount, if the claimant seeks a monetary award of any kind. 
 (c) If respondent does not provide a written Response to the
Demand, all allegations will be considered denied. 
 (d) The Parties shall confer in good faith to attempt to agree upon a suitable
arbitrator, and if unable to do so, they will select an arbitrator from the AAA’s employment arbitration panel for the area. 
 (e) Any
award or portion thereof, whether preliminary or final, will be based on and accompanied by a written opinion signed by the arbitrator and will contain findings of fact, conclusions of law and the reasons upon which the award or portion thereof is
based. 
 9. Employee understands, agrees, and consents to this binding arbitration provision, and Employee and the Company hereby each
expressly waive the right to trial by jury of any claims arising out of Employment with the Company. 

  
 Page B-3 of 4 

 10. By initialing below, Employee acknowledges that Employee has read, understands,
agrees and consents to this binding Arbitration Agreement, including the class action waiver. Employee’s Initials: LU 

The Parties have executed this Arbitration Agreement, which is effective as of the Effective Date written above. 

 

					
	For Employee:	  		  	For Company:
			
	Signature:	  		  	Signature:
			
	 /s/ Lisa Utzschneider
	  		  	 /s/ Michael Fosnaugh

	Printed Name:	  		  	Printed Name:
			
	Lisa Utzschneider	  		  	Michael Fosnaugh
			
	Address:	  		  	Address:
			
	**********	  		  	c/o Vista Equity Partners
			
	**********	  		  	4 Embarcadero Center, 20th Floor
			
	Email: **********	  		  	San Francisco, CA 94111
			
	Date: 12-3-18	  		  	Title: President
			
		  		  	Date: December 3, 2018

  
 Page B-4 of 4 

 EXHIBIT C 

(To the Letter December 3, 2018) 

Certain Definitions 

“Cause” means any of the following: 
  

	 	(i)	 a material failure by you to perform your responsibilities or duties to the Company under this letter or those
other responsibilities or duties as reasonably requested from time to time by the Board, after written demand for performance has been given by the Board that identifies how you have not performed your responsibilities or duties and such failure, if
susceptible of cure, has not been cured for a period of thirty (30) days after you receive notice from the Board; 

  

	 	(ii)	 your engagement in illegal conduct or gross misconduct that the Company in good faith believes has materially
harmed, or is reasonably likely to materially harm, the standing and reputation of the Company; 

  

	 	(iii)	 your commission or conviction of, or plea of guilty or nolo contendere to, a felony, a crime involving
moral turpitude or any other act or omission that has materially harmed, or is reasonably likely to materially harm, the standing and reputation of the Company; 

 

	 	(iv)	 a material breach of your duty of loyalty to the Company or your material breach of the Company’s written
code of conduct and business ethics or Sections 4 through 10 and 16 of the Employment and Restrictive Covenants Agreement, or any other material written agreement between you and the Company; 

 

	 	(v)	 fraud or gross negligence committed without regard to written corrective direction in the course of discharge
of your duties as an employee; or 

  

	 	(vi)	 excessive and unreasonable absences from your duties for any reason (other than an authorized leave or as a
result of your Disability (as defined below)). 

 “Disability” means your inability to perform the
essential functions of your job, with or without accommodation, as a result of any mental or physical disability or incapacity for an extended period of not less than one hundred eighty (180) calendar days, as determined in the sole discretion
of the Company. 
 “Good Reason” means that you voluntarily terminate your employment with the Company if there should
occur without your written consent: 
  

	 	(i)	 a material, adverse change in your duties or responsibilities with the Company; 

 

	 	(ii)	 (A) any reduction in your then current Base Salary that is not implemented in conjunction with a general
decrease affecting the executive management team or (B) a reduction in your then current Base Salary by more than ten percent (10%) in conjunction with a general decrease affecting the entire executive management team; 

  
 Page C-1 of 2 

	 	(iii)	 the material breach by the Company of this letter or any other employment agreement between you and the
Company; or 

  

	 	(iv)	 a relocation of your primary place of work by more than twenty five (25) miles; 

provided, however, that in each case above, you must (a) first provide written notice to the Company of the existence of
the Good Reason condition within thirty (30) days of the initial existence of such event, specifying the basis for your belief that you are entitled to terminate your employment for Good Reason, (b) give the Company an opportunity to cure
any of the foregoing within thirty (30) days following your delivery to the Company of such written notice, and (c) actually resign your employment within thirty (30) days following the expiration of the Company’s thirty
(30) day cure period. 
 All references to the Company in these definitions shall include parent, subsidiary, affiliate and successor
entities of the Company. 

  
 Page C-2 of 2

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