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(PAGE NUMBERS REFER TO PAPER DOCUMENT ONLY)

      EXHIBIT  10.84

      SOFTWARE LICENSE AGREEMENT

                      This Software License Agreement (this “Agreement”) is made and entered into this 29th day of March, 2005 (the “Effective Date”), by and between EXPRESS DIGITAL GRAPHICS, INC., a Colorado corporation with offices at 9780 Mt. Pyramid Ct., Suite 120, Englewood, CO 80112 (“Licensor”) and CPI CORP., a Delaware corporation with offices at 1706 Washington Avenue, St. Louis, MO 63103 (“Licensee”). In consideration of the mutual covenants contained herein and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereby agree as follows:

      1              Definitions.

                      As used herein, the terms “Agreement,” “Effective Date,” “Licensor” and “Licensee” shall have the meanings indicated above, and the following terms shall have the following meanings:

                      1.1           “Active Camera Room(s)” means a Camera Room that is in use no less than eight (8) months in any calendar year by Licensee. 

                      1.2           “Affiliate” means any person, corporation or other entity, which is controlled by, or is under common control with Licensee for the purpose of operating photographic portrait studios.

                      1.3           “ Camera Room(s)” means a room or a mobile unit with a lighting system and camera that is used for portrait photography. 

                      1.4           “Change in Ownership” means a change in ownership of a party evidenced by (a) acquisition or other transfer of more than fifty percent (50%) of its common stock to a third party or (b) a third party’s acquisition of all or substantially all of a party’s assets or business. 

                      1.5           “Closed Modifications” means modifications to the Software requested by Licensee which are incorporated into the Licensor’s Software code base and not integrated into Licensor’s “off-the-shelf” Software and are provided to Licensee according to the fee schedule set forth in Exhibit B. Licensor may provide such Closed Modifications to third parties subject to such third parties’ payment of project-cost-plus-expedite-fees as determined by Licensor in its sole discretion. 

                      1.6           “Confidential Information” means any and all trade secrets, proprietary or confidential information as such terms are most broadly defined under common law, statute and other applicable law, including without limitation, plans, schedules, specifications, training materials, test results, pricing, marketing, customer and financial information and Licensed Technology source code and documentation, to the extent previously, currently or subsequently disclosed by one party to the other hereunder or otherwise. Confidential Information will not include information that the receiving party can prove: (a) was already in the receiving party’s possession as a matter of record prior to receipt; (
b) was independently developed by the receiving party as a matter of record; (c) was obtained from a third party who, insofar as is known to the receiving party, was not prohibited from transmitting the information to the receiving party by a contractual, legal or fiduciary obligation to the disclosing party; or (d) was or became generally available to the public other than as a result of disclosure by the receiving party.

                      1.7           “Customizations” means Closed Modifications, Open Modifications and Exclusive Modifications to the Software requested by Licensee and performed by Licensor pursuant to any Statement(s) of Work.

                    1.8           “Documentation” means the standard user manual or other documentation or explanatory material describing the functions and principles for operating the Software.

	

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                1.9           “Error” means a failure of the Software to operate in material conformance with its Documentation.

                1.10         “Error Fixes” means Error-correction modifications to the Software provided pursuant to the Maintenance Agreement.

                1.11         “Exclusive Modifications” means modifications to the Software requested by Licensee which are designated as exclusively licensed
to Licensee and mutually agreed to between both parties in writing and provided by Licensor at the
fee schedule set forth in Exhibit B. Such Exclusive Modifications may be incorporated into the Licensor’s
code base, solely for the benefit of the Licensee, but will not be integrated into the Licensor’s
“off –the-shelf” Software or otherwise provided to third-parties without the
written consent of Licensee. 

                1.12         “Lab” means a central or regional photo processing laboratory owned or leased and controlled by Licensee
or any Affiliate that is in communication with one or more Studios or customers of Licensee to provide
order processing and direct digital printing and that is configured in accordance with computer specifications
provided by Licensor. 

                1.13         “Lab Software” means the Labtricity server and workstation Software platform developed by Licensor and all associated
components, including Labtricity server, Gateway server, print server and all other related components
and successor Lab Software products. 

                1.14         “Licensed Technology” means the Software, the Documentation, any material created for Licensee under the Maintenance Agreement,
and all code, ideas, inventions, algorithms, know-how, methods and techniques contained or embodied
therein.

                1.15         “Maintenance Agreement” means the Maintenance Agreement of even date herewith by and between the parties, attached hereto
as Exhibit C.

                1.16         “Open Modifications” means modifications to the Software requested by Licensee which are incorporated into the Licensor’s
Software code base and may be integrated into Licensor’s “off-the-shelf” Software
at Licensor’s sole option, or otherwise provided to third-parties subject to such third parties’
payment of expedite-fees as determined by Licensor in its sole discretion. Open Modifications shall
be provided according to the fee schedule set forth in Exhibit B.

                1.17         “Project” means the development, implementation and/or support of the Customizations and/or services described
in any Statement of Work.

                1.18         “Proprietary Rights” means patent rights, copyrights, trade secret rights and all other intellectual property and proprietary
rights of any sort throughout the world, whether or not registered or perfected.

                1.19         “Software” means the object code version of the Studio Software and Lab Software licensed in accordance with this
Agreement, as well as any Customizations created pursuant to any Statement(s) of Work and Error Fixes
and Upgrades provided pursuant to the Maintenance Agreement.

                1.20         “Source Code Escrow Agreement” means the source code escrow agreement executed by the parties as more fully set forth in Exhibit
D. 

                1.21         “Statement(s) of Work” means the statement(s) of work executed by Licensor and Licensee for Customizations to the Software,
performed on a project-by-project basis. All such Statements of Work shall classify all Customizations
as Open Modifications, Closed Modifications and/or Exclusive Modifications. Each Statement of Work
executed by the parties shall contain (a) a description of all the services and Customizations that
will be provided by Licensor to Licensee thereunder, including any third party services and products;
and (b) complete pricing information for the Project. If there is a conflict between any term of
this Agreement and a Statement of Work, the terms of this Agreement shall prevail. Each Statement
of Work executed by the parties shall be deemed attached hereto and incorporated herein.

	

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                1.22         “Studio” means a mobile or fixed-site retail photographic studio with one or more Camera Rooms owned or leased
and controlled by Licensee or any Affiliate that is configured in accordance with computer specifications
provided by Licensor. 

                1.23         “Studio Software” means the (i) Portrait & Wedding and Darkroom Pro download/print server Software and (ii) Portrait
& Wedding and Darkroom Pro sales/capture software platforms developed by Licensor, and all associated
components and all successor products of (i) and (ii) herein.

                1.24         “Upgrades” means any enhancements or modifications to the Software (including Open, Closed and Exclusive Modifications).

                1.25         “Warranty Period”  shall have the meaning set forth in Section 9.2 below.

2              License Grant.

                2.1           “Commercial License” Subject to all the terms and conditions of this Agreement, Licensor hereby grants Licensee under all
Proprietary Rights of Licensor applicable to the Licensed Technology (i) a perpetual, non-exclusive,
non-sub licensable and non-transferable license (except as set forth in this Section 2.1 and in Section
14.1) solely to use the Licensed Technology (except for Exclusive Modifications) in accordance
with the Documentation in Licensee’s current and future Studios and Labs as long as
Licensee pays Licensor Studio Software License Fees and Lab Software License Fees pursuant
to Section 7, and (ii) a perpetual, exclusive, non-sub licensable and non-transferable license
(except as set in this Section 2.1 and in Section 15.1) solely to use any Exclusive Modifications
in accordance with the Documentation in the Licensee’s Studios and Labs as long
as Licensee pays Licensor Studio Software License Fees and Lab Software License Fees pursuant
to Section 7. The licenses granted by this Section 2.1 includes the right to copy the Licensed Technology
as necessary for installation in Licensee’s current and future Studios and Labs, subject to
Licensee’s payment of Licensee Fees in accordance with Section 7. Licensee may use the Licensed
Technology in all current and future Studios and Labs and may relocate any of its Studios and
Labs without incurring additional fees so long as it pays aggregate fees in accordance with Section
7. Notwithstanding any other provision of this Agreement, Licensee may sublicense use of the Lab
Software to one or more third party labs upon payment of an additional license fee of Ten Thousand
Dollars ($10,000.00) per lab, provided that any such third party lab shall use the Lab Software exclusively
to provide service to Licensee and Licensee shall be responsible for any such third party lab’s
full compliance with the terms of this Agreement. 

                2.2
          “Lab Software Configuration; Gateway Administration” Licensor agrees to assist Licensee, at Licensee’s expense to set up an independent configuration
of Labtricity at Licensee’s offices in St. Louis, all other Lab locations and other Licensee
hosting facilities, if any. Licensee shall not be required to route its photography through the Licensor
gateway; however, the parties agree to work towards setting up a duplicate set of Licensee Labtricity
gateways at Licensor’s designated hosting location(s) for the purposes of disaster recovery
at Licensee’s sole cost and expense, including but not limited to all costs of setup and annual
hosting. Licensor shall be responsible for all software administration on the Gateway server. Licensee
shall be responsible for all hardware administration on the Gateway server. 

                2.3
“Scope” Licensee has no right to receive, use or examine any source code or design documentation relating
to the Licensed Technology except as set forth in this Agreement, the Maintenance Agreement and the
Escrow Agreement. The Licensed Technology and the configurations of the Studios/Camera Rooms and
the Labs shall require and may include third party software and/or hardware for the Software to operate
in accordance with its Documentation. Licensee shall be solely responsible for purchasing any such
third party hardware and shall procure any and all licenses necessary to use such third party software
prior to any receipt or use of the Software by Licensee. The third party licenses and hardware required
to operate Licensee’s Studios and Labs with the Software are identified on Exhibit A, attached
hereto and incorporated herein. 

	

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3              Restrictions on License.

                3.1           “Restrictions” Except as reasonably required to use the Licensed Technology in accordance with this Agreement and,
except for copies solely for back-up, archival, stand-by, disaster recovery, testing and quality
assurance purposes, Licensee may not copy the Licensed Technology except with Licensor’s prior
written consent. Licensee must reproduce and include Licensor’s copyright notice and any other
proprietary notices that appear on the original Licensed Technology on any copies and any media therefor.
Licensor shall deliver to Licensee Software keys solely for back-up, archival, stand-by, disaster
recovery, testing and quality assurance copies of the Licensed Technology. Any and all use of the
Licensed Technology shall be in accordance with the terms and conditions of this Agreement. Except
as otherwise expressly provided in this Agreement or previously approved in writing by Licensor,
Licensee shall not and shall not allow any third party to: (a) decompile, disassemble, or otherwise
reverse engineer or attempt to reconstruct or derive any source code or underlying ideas, algorithms,
structure or organization from the Licensed Technology or from any other information by any means
whatsoever; (b) distribute, disclose or allow use of any of the Licensed Technology in any format
through any timesharing device, service bureau, network or by any other means, to or by any third
party other than Licensee’s personnel; (c) remove or obscure any identification, copyright or
other proprietary or restrictive notices or legends contained or included in any of the Licensed
Technology; or (d) modify, incorporate into or with other software or create a derivative work of
the Licensed Technology or any portion thereof. A software protection key will be incorporated into
the Software to protect against unlawful duplication and copyright infringement. ANY ATTEMPTS TO
REVERSE ENGINEER, COPY OR OTHERWISE USE THE SOFTWARE IN VIOLATION OF THIS SECTION 3.1 WILL IMMEDIATELY
VOID ALL WARRANTIES TO THE SOFTWARE UPON LICENSOR’S NOTICE TO LICENSEE IN ACCORDANCE WITH SECTION 8.2 (b). 

                3.2           “Audit Rights” Licensor will have access to such portion of Licensee’s records and premises to allow Licensor
to determine whether Licensee is in compliance with the terms and conditions of this Agreement. Such
inspection and audit shall be conducted by an independent third party auditor selected and paid by
Licensor and reasonably acceptable to Licensee, and such auditor shall be required to sign a confidentiality
agreement in a form containing terms and conditions customarily found in such agreements. Such access
will be: (a) not more than once each twelve (12) month period; (b) during Licensee’s regular
business hours, on reasonable written notice; and (c) arranged so that, to the extent possible, Licensee’s
regular business activities are minimally disrupted. Licensee will immediately correct any deficiencies
discovered in the course of the audit. If the results of any such audit reveal that Licensee is not
in compliance with the terms and conditions of this Agreement (or, with respect to Licensor’s
payment obligations, has underpaid Licensor by greater than five percent (5%), then Licensee shall
pay or reimburse Licensor for the costs and expenses incurred by Licensor with respect to such audit;
otherwise, Licensor shall be responsible for all such costs and expenses.

4              Maintenance Services; Training; Source Code Escrow.

                4.1           “Maintenance” Licensor will provide maintenance services in accordance with the Maintenance Agreement attached hereto
as Exhibit C for so long as Licensee uses the Licensed Technology and pays Maintenance Fees.

                4.2           “Training” At Licensee’s expense, Licensor will train Licensee employees and agents selected by Licensee
in the maintenance of the Licensed Technology at the rates set forth in Exhibit B. Licensor further
agrees to provide a reasonable fee based service to train end user support teams of Licensee, as
determined by Licensor in its sole and reasonable discretion.

5              Source Code Escrow.

                Contemporaneously
with the execution of this Agreement, the parties shall execute and deliver a three-party source
code escrow agreement with an independent third party escrow agent, substantially in the form attached
hereto as Exhibit D (the “Escrow Agreement”). Licensor shall deliver the source code
and documentation for the Licensed Technology and all Error Fixes and Upgrades to the escrow agent
in accordance with the terms of the Escrow Agreement, but in no event later than fifteen (15)
days after the Effective Date. Licensor shall have no right to amend the Escrow Agreement without
the prior written consent of all the parties to the Escrow Agreement. 

	

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Licensee shall pay Licensor annually in accordance with Exhibit B for updating and maintaining
the escrowed source code and Licensee shall pay all Escrow Agent fees (as prescribed in the Escrow
Agreement). 

6              Licensor’s Retention of Rights.

                As between the parties, Licensor retains exclusive ownership of all rights, title and interest including,
without limitation, all Proprietary Rights, in and to the Licensed Technology, and all copies, portions
and modifications (by whomever made) thereof. Unless otherwise agreed in the Statement of Work, any
and all Customizations to the Software or other Licensed Technology developed pursuant to a Statement
of Work or otherwise provided as part of the Maintenance Services shall be owned exclusively by Licensor,
and licensed to Licensee as set forth in Section 2 of this Agreement. The license does not constitute
a sale of the Licensed Technology, or any portion or copy thereof. Each party recognizes that Licensor
grants no licenses, by implication, estoppel or otherwise, except for the license expressly set forth
in Section 2 of this Agreement.

7              Charges and Payment.

                7.1           “General” Licensee shall pay to Licensor the Studio License Fees and the Lab License Fees in accordance with
the provisions contained in the attached Exhibit B. Licensor acknowledges receipt of Licensee’s
payment of License Fees for the first 246 camera rooms that were installed in 2004. In addition,
Licensee will pay or reimburse Licensor for all taxes, assessments, duties, permits and fees, however
designated, that are levied upon this Agreement, the Software or the licenses granted hereunder, excluding, however, franchise taxes and employment taxes payable by Licensor and taxes based on Licensor’s net income.
All payments made by Licensee to Licensor shall be made in U.S. Dollars.

                7.2           “Credits for Certain Modifications” Licensor shall notify Licensee prior to incorporating the Closed Modifications into the Software
and/or otherwise providing or licensing the Closed Modifications to another customer
of Licensor. Licensor shall obtain Licensee’s written consent (which Licensee may, in its sole
discretion, withhold) prior to incorporating the Exclusive Modifications into the Software or otherwise
providing or licensing the Exclusive Modifications to another customer of Licensor. Licensee shall
receive a credit towards the current year’s fees due under the Maintenance Agreement equal to
the sum of 50% of the development cost for each Closed or Exclusive Modification to allow Licensor
to provide any such Closed or Exclusive Modification to another customer and share the cost of development.
Should such credits exceed the annual fees due under the Maintenance Agreement for the current year,
Licensor agrees to rebate the excess to Licensee.

               7.3            “Books and Records; Audit” Licensor shall maintain complete and accurate records to support and document the charges for the
development of any Customizations under this Agreement in accordance with generally accepted accounting
principles consistently applied. Licensor shall also provide reasonable assistance to Licensee or
its designated agent to conduct audits to confirm the charges hereunder, to identify any third parties licensed
to use or otherwise provided the Closed Modifications or the Exclusive Modifications and to verify
Licensee’s receipt of appropriate credits in accordance with Section 7.2 above. Any such audit
will be conducted upon reasonable notice and during regular business hours, in a manner designed
to minimize any disruption to Licensor’s business operations. Such audit shall be at Licensee’s
expense, unless such audit reveals a discrepancy of more than five percent (5%) in the total applicable
amount reported by Licensor, in which event Licensor shall pay for, or reimburse Licensee the cost
of, such audit. Overpayments and underpayments revealed in the course of any such audit, if any,
shall be reconciled and settled within thirty (30) days after the auditors’ report is delivered
to both parties. 

8             Term.

                8.1
          “Term” This Agreement shall be effective from the Effective Date through the effective date of termination
under Section 8.2(a) or the expiration of a fifteen-month transition period following Licensee’s receipt
of notice of termination under Section 8.2(b).

	

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8.2            “Termination for Material Breach; Remedies”

                                 (a)          By Licensor. If Licensor should breach a material provision of this Agreement and such breach is not cured
within sixty (60) days after Licensor’s receipt of notice from Licensee, Licensee shall
be entitled to recover from Licensor the total amount of damages and costs Licensee incurs as
a result of Licensor’s breach and have the option to terminate this Agreement. For the purposes
of this subsection 8.2(a), a material breach shall be deemed incurable where such breach involves
any breach of Licensor’s confidentiality obligations as set forth in Section 11 of this Agreement.
Following the termination of this Agreement as set forth in this subsection 8.2(a), the licenses
for which Licensor has been fully paid by Licensee shall continue in full force and Licensee shall
have the option of acquiring any future licenses to the Licensed Technology under the terms and conditions
of this Agreement. 

                                 (b)          By Licensee. If Licensee should breach any material provision of this Agreement and such breach is not cured within
sixty (60) days after receipt of notice from Licensor, Licensor shall be entitled to recover
from Licensee any damages and costs Licensor incurs as a result of Licensee’s breach pursuant
to subsection 8.2 (c). In addition, Licensor shall have the right to terminate this Agreement in
the event that Licensee decompiles, disassembles, reverse engineers or otherwise derives source code
from the Licensed Technology without the express written consent of Licensor and such action causes
a material adverse effect upon Licensor (a “Termination Event”). If Licensor, in its reasonable
judgment, believes a Termination Event has occurred, Licensor shall promptly notify Licensee in writing
of the Termination Event and the following resolution process shall be initiated immediately: (1)
Licensee and Licensor shall cooperate to investigate and identify the source, scope and cause of
the Termination Event; (2) Licensee shall ensure that the unauthorized activity that constitutes
the Termination Event is halted immediately; (3) Licensee shall use its best efforts to retrieve
any improperly disclosed information from recipients who acquired or gained access to such information
as a result of the Terminations Event, including commencement of legal action at Licensee’s
expense, if necessary or appropriate; (4) Licensee shall advise any third party recipient that the
improperly disclosed information was proprietary to Licensor and was disclosed without authority
and any use of such information could result in legal action against the recipient; (5) Licensee
shall take immediate steps to ensure that any deficiencies in security or processes that resulted
in the Termination Event are eliminated; and (6) Licensor shall proceed to recover damages from Licensee
pursuant to Section 8.2(c). In the event Licensee disputes Licensor’s determination that a Termination
Event has occurred, the parties shall also refer the final decision with regard to whether a Termination
Event has occurred to arbitration in accordance with the procedures set forth in subsection 8.2(c).
Notwithstanding the foregoing, the parties expressly acknowledge and agree that the above-referenced
process and any such arbitration under Section 8.2(c) shall in no way prevent Licensor from immediately
seeking or obtaining any appropriate injunctive relief as set forth in Section 11.3 to prevent further
activity that Licensor believes constitutes a Termination Event, but no injunctive relief shall be
available to restrain or enjoin Licensee’s continued use of the Licensed Technology that is
in accordance with the terms of this Agreement. If the arbitrator determines that a Termination Event
has occurred, Licensor may deliver notice of termination of this Agreement to Licensee. As of the
end of the termination transition period, all licenses granted herein shall simultaneously and automatically terminate upon notice to Licensee. 

	 

	 	                              (c)           Determination of Damages. In the event of a material breach of this Agreement by either party that remains uncured for sixty
  (60) days after receipt of notice of such breach, Licensor and Licensee shall negotiate in good faith
  for a period of ninety (90) days to establish the amount of damages and costs incurred by the non-breaching
  party and payable by the breaching party. If the parties cannot agree on damages and costs recoverable
  by the non-breaching party by the end of such ninety (90) day period, the party first alleging a
  material breach may pursue recovery of damages and costs through binding arbitration in accordance
  with the Commercial Arbitration Rules of the American Arbitration Association and the United States
  Arbitration Act. The arbitration will be conducted by one (1) arbitrator, selected jointly by the
  parties, with at least five (5) years experience in arbitrating technology-related legal disputes,
  or selected by the American Arbitration Association if the parties fail to agree on an arbitrator
  within a reasonable period. A party may enter judgment on the award rendered by the arbitrators in
  a court having jurisdiction. 

	 
	
                8.3           “Bankruptcy” The parties agree and acknowledge that Licensee is a licensee of the Licensed Technology and such
Licensed Technology constitutes intellectual property as defined by Section 101(35)(A) of the United
States Bankruptcy Code, and that Licensee shall be entitled to all the benefits granted to licensees
under the 

	

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	provisions of the United States Bankruptcy Code including, without limitation, Section 365(n) of Title 11 of the U.S. Code (11 U.S.C. § 365(n)). 

                      8.4           “Rights Upon Termination” Upon written request at the expiration or termination of this Agreement, all documented Confidential Information (and all copies thereof), except for the Licensed Technology, owned by the requesting party will be returned or destroyed by the recipient party, with written certification thereof.

                      8.5           “Survival” Any accrued payment obligations pursuant to Section 7, the provisions of Sections 1, 2 (with respect to fully paid licenses), 3, 5, 8.4, 8.5, 9, 10, 11 and 12, and any right of action for breach of this Agreement prior to termination shall survive any expiration or termination of this Agreement, except as otherwise set forth herein.

      9             Warranties.

                      9.1           “Corporate Requisites” Each party hereby represents and warrants that: (a) it has the full corporate power and authority to enter into and perform this Agreement, and it knows of no contract, agreement, promise, undertaking or other fact or circumstance which would prevent the full execution and performance of this Agreement by it; and (b) it is a corporation duly organized and in good standing in the country or state of its incorporation and in good faith is and fully intends to remain in compliance with all applicable laws, rules and regulations in the conduct of its business.

                      9.2           “Performance Warranty” Licensor warrants that until July 1, 2005 (the “Warranty Period”) the Software, as delivered, will be free from material defects in media and Errors. In the event Licensee discovers that the Software fails to conform to the foregoing warranty during the Warranty Period, Licensee shall promptly notify Licensor and provide Licensor with reasonably available information in written or electronic form so that Licensor can verify such non-conformance. Licensor shall undertake reasonable commercial efforts to repair or replace the components of the Software to which Licensor can verify non-conformance within thirty (30) days after such notice in order to c
orrect such non-conformance without materially adversely affecting the performance or functionality of the Software, or, in the event Licensor is unable to repair or replace the Software in order to correct such non-conformance without materially adversely affecting the performance or functionality of the Software within such thirty (30) day period, Licensor shall refund to Licensee the License Fees paid hereunder, less those amounts necessary to cover Licensor’s reasonable development costs, and all fees paid under the Maintenance Agreement relating to such non-conformance. The methods and techniques utilized by Licensor to correct errors shall be at the discretion of Licensor.

                      9.3           “Other Warranties” Licensor represents and warrants that: (a) if applicable, it shall pass through to Licensee any product and third party end-user warranties and indemnities. To the extent Licensor is not permitted to so pass-through, Licensor agrees to enforce such warranties and indemnities on behalf of Licensee; (b) it has and shall maintain full authority to license the Licensed Technology to Licensee hereunder; (c) to the best of its knowledge, the Licensed Technology and any services provided to Licensee do not and will not infringe upon and are free from any claim by any third party of infringement of any U.S. patent, trademark, copyright, trade secret or any other proprie
tary right of any third party; (d) it will use (and cause its subcontractors to use) commercially reasonable efforts to maintain the Licensed Technology, as applicable, free of software viruses, disabling code or similar items; and (e) the Licensed Technology and any services provided to Licensee are and will be provided in compliance with the requirements of all applicable federal, state and local laws, ordinances, regulations and codes. 

                     9.4          “Disclaimer” EXCEPT FOR THE EXPRESS WARRANTIES SET FORTH IN THIS AGREEMENT AND TO THE EXTENT ALLOWED BY APPLICABLE LAW, EACH PARTY HEREBY DISCLAIMS ALL OTHER WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, REGARDING THE LICENSED TECHNOLOGY OR SERVICES PROVIDED UNDER THIS AGREEMENT. EACH PARTY SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR USE OR PURPOSE, SYSTEM INTEGRATION AND NON-INFRINGEMENT, AND THOSE ARISING FROM A COURSE OF DEALING OR USAGE OF TRADE. FURTHER, LICENSOR DOES NOT WARRANT, GUARANTEE OR MAKE ANY REPRESENTATIONS THAT THE LICENSED TECHNOLOGY WILL BE FREE FROM BUGS OR THAT ITS USE WILL BE 

	

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UNINTERRUPTED, OR REGARDING THE USE, OR THE RESULTS OF THE USE, OF THE LICENSED TECHNOLOGY IN TERMS
OF ACCURACY, RELIABILITY OR OTHERWISE.

10           Indemnification.

                10.1         “Licensor Indemnity” Licensor shall defend, indemnify and hold Licensee, its directors, officers, employees, agents and
Affiliates harmless from liability resulting from and against any claims, demands, suits and costs,
including reasonable attorney’s fees arising out of (a) any third party claim that
the Licensed Technology or any service provided hereunder infringes any issued United States patent
(and, should Licensor perform any appropriate due diligence to its satisfaction in Canada, Australia
or the United Kingdom, then upon written notice to Licensee, any issued Canadian, Australian or United
Kingdom patent), or any copyright enforceable in the United States, Canada, Australia or the United
Kingdom, or that the Licensed Technology misappropriates any trade secret; and/or (b) a breach of
Section 11, in each case solely provided that Licensor (i) is promptly notified of any and all threats,
claims and proceedings related thereto, provided, however, that the failure to so notify will only
relieve Licensor of its obligations under this Section 10 to the extent that Licensor is prejudiced
thereby, (ii) is given reasonable assistance with the full cooperation of Licensee, and (iii) controls
the defense and all negotiations and decisions regarding a settlement or compromise. Licensor will
not be responsible for any settlement it does not approve in writing. THE FOREGOING IS IN LIEU OF
ANY WARRANTIES OF NONINFRINGEMENT, WHICH ARE HEREBY DISCLAIMED.

                10.2         “Exceptions and Limitations” Notwithstanding the provisions of Section 10.1, Licensor will not be obligated to defend Licensee
or be liable for costs and damages to the extent that any claim of infringement is based on: (a)
modification of the Licensed Technology that is not performed or authorized by Licensor but is by
Licensee, or by a third party at the request or direction of Licensee or a party authorized by Licensee;
(b) the combination or use of the Licensed Technology, or any portion thereof, by Licensee with other
products, processes or materials not supplied by Licensor except to the extent that it relates to
third party software or hardware acknowledged by Licensor as necessary to operate in accordance with
the Documentation or otherwise approved by Licensor; or (c) Licensee’s use of the Licensed Technology
not strictly in accordance with the terms of this Agreement and the Documentation. Licensee agrees
to defend, indemnify and hold Licensor, its directors, officers, employees, agents harmless from
liability resulting from and against any claims, demands, suits and costs, including reasonable attorney’s
fees arising out of any actions referred to in subsections (a) through (c) of this Section 10.2, in each case solely provided that Licensee (i) is promptly notified of any and all threats, claims
and proceedings related thereto, provided, however, that the failure to so notify will only relieve
Licensee of its obligations under this Section 10 to the extent that Licensor is prejudiced thereby,
(ii) is given reasonable assistance with the full cooperation of Licensor, and (iii) controls the
defense and all negotiations and decisions regarding a settlement or compromise. In the event that
the Software is held or believed by Licensor to infringe, Licensor shall have the option, at its
expense, to: (i) modify the Software to be non-infringing with equivalent or better functionality;
or (ii) obtain for Licensee a license to continue using the Software or, if (i) and (ii) are commercially
impractical, Licensor may terminate this Agreement as to the infringing Software, such termination
being a Release Condition under the Escrow Agreement under which Licensee may access the
Source Code solely as permitted under the Source Code Escrow Agreement and the surviving provisions
of this Agreement. THE FOREGOING STATES LICENSOR’S ENTIRE LIABILITY AND LICENSEE’S EXCLUSIVE
REMEDIES FOR INFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS REGARDING THE SOFTWARE.

                10.3         “Mutual Indemnity” Each party will indemnify and hold harmless the other party and its directors, officers, employees,
agents and Affiliates against any and all damages, losses, claims, obligations, commitments, costs
or expenses (including reasonable attorney’s fees and costs) incurred by such other party that
relate to this Agreement and arise out of the death or bodily injury of any person, to the extent
such death or bodily injury was caused by the gross negligence or willful misconduct of such party
or its employees or agents in the performance of such party’s obligations hereunder, and the
damage, loss or destruction of any real or tangible personal property, to the extent that such damage,
loss or destruction was caused by the gross negligence or willful misconduct of such party or its
employees or agents in the performance of such party’s obligations hereunder; provided, however,
that (a) the indemnified party provides prompt written notice of any such claim(s) to the indemnifying
party and further provided that the failure to so notify will only relieve the indemnifying party
of its obligations under this Section 10 if and to the extent that the indemnifying party is prejudiced
thereby; (b) the indemnifying party has sole control of the defense and all related settlement negotiations;
and (c) the indemnified 

	

8

	
party furnishes the indemnifying party, at the indemnifying party’s expense, with the assistance,
information, and authority reasonably necessary to perform the obligations set forth in this provision.

11            Confidentiality.

                11.1       “Protection of Confidential Information” Except as expressly and unambiguously allowed herein, the receiving party will hold in confidence
and not use, copy or disclose any Confidential Information of the disclosing party and shall similarly
bind its employees and contractors in writing. Nothing herein shall permit the receiving party to
disclose or use, except as explicitly permitted elsewhere in this Agreement, Confidential Information
of the disclosing party and then only on an “as needed” basis for purposes of this Agreement.
For the purpose of clarification, the object code and Documentation for the Licensed Technology are
not Confidential Information, but are required to be protected under other provisions of this Agreement.

                11.2         “Disclosures Required by Law” If the receiving party is required to disclose the disclosing party’s Confidential Information
by law or a governmental authority, including pursuant to a subpoena or court order, such Confidential
Information may be disclosed, provided that the receiving party: (a) promptly notifies the disclosing
party of the disclosure requirement; (b) cooperates with the disclosing party’s reasonable efforts
to resist or narrow the disclosure and to obtain an order or other reliable assurance that confidential
treatment will be accorded the disclosing party’s Confidential Information; and (c) furnishes
only Confidential Information that the party is legally compelled to disclose according to advice
of its legal counsel.

                11.3         “Equitable Relief” Each party acknowledges that its breach of this Section 11 would cause irreparable injury to the other
for which monetary damages are not an adequate remedy. Accordingly, a party will be entitled to injunctions
and other equitable remedies in the event of such a breach by the other. The right of each of the
parties to seek injunctive relief shall not limit in any manner their respective rights to seek other
and/or additional remedies at law or in equity.

12            Limitation on Liability.

                EXCEPT AS SET FORTH IN THIS SECTION 12, NEITHER PARTY SHALL BE RESPONSIBLE OR LIABLE WITH RESPECT TO
ANY SUBJECT MATTER OF THIS AGREEMENT UNDER ANY CONTRACT, NEGLIGENCE, INDEMNIFICATION, STRICT LIABILITY
OR OTHER THEORY: (A) FOR INTERRUPTION OF USE, FOR LOSS OR INACCURACY OR CORRUPTION OF SOFTWARE OR
DATA, OR FOR COST OF PROCUREMENT OF SUBSTITUTE GOODS, SERVICES OR TECHNOLOGY; (B) FOR ANY INDIRECT,
INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES INCLUDING, BUT NOT LIMITED TO, LOSS OF PROFITS;
OR (C) FOR ANY AMOUNTS IN EXCESS OF THE AGGREGATE OF FEES PAID TO IT (IN THE CASE OF LICENSOR) OR
(IN THE CASE OF LICENSEE) PAID OR OWED BY IT HEREUNDER. THE FOREGOING LIMITATIONS SHALL NOT APPLY
TO (i) ANY CLAIMS FOR PERSONAL INJURY OR DEATH; (ii) ANY CLAIMS BASED ON A WILLFUL VIOLATION OF EITHER
PARTY’S PROPRIETARY RIGHTS; (iii) EITHER PARTY’S BREACH OF ITS OBLIGATIONS UNDER SECTION
11 ABOVE OR (iv) EITHER PARTY’S OBLIGATIONS UNDER SECTION 10. AMOUNTS PAYABLE UNDER SECTION
7 SHALL BE DEEMED DIRECT DAMAGES FOR PURPOSES OF THIS AGREEMENT.

13            Licensor Personnel. Licensor shall provide sufficient and qualified personnel to meet its responsibilities
and obligations under this Agreement and under any Scope of Work in a professional manner satisfactory
to Licensee.

14            Reports and Communications. Licensor shall provide a written report at least quarterly to advise Licensee of Licensor’s projected
Upgrades to the Licensed Technology in the ensuing quarter. In addition, the parties will engage
in regular communications as mutually agreed to ensure optimal operations of the Licensed Technology
in License’s operations. 

	

9

	
15.           General Provisions.

                15.1 “Prohibition Against Assignment; Binding Effect” Neither party shall have any right or ability to assign, assume, transfer or sublicense any obligations
or benefit under this Agreement without the written consent of the other, except that a party may
assign and transfer this Agreement and its rights and obligations hereunder to any third party under
a Change in Ownership. Subject to the foregoing, this Agreement will bind and inure to the benefit
of the parties, their respective successors and permitted assigns. If Licensor transacts a Change
in Ownership, Licensee shall have the option to pay Licensor for the right to use the Deposit Materials
(as defined in Exhibit D) in accordance with Exhibit B.

                 15.2        “Notices and Requests” All notices, requests and other communications hereunder shall be in writing and shall be delivered
in person or sent by nationally recognized overnight courier service, or by facsimile transmission
(with confirmation of receipt) to the address or facsimile number of the party set forth on the signature
page of this Agreement or to such other address designated in writing by the receiving party. Unless
otherwise provided, notice shall be effective on the date it is officially recorded as delivered,
as evidenced by delivery receipt or equivalent.

                15.3         “Controlling Law” This Agreement shall be deemed to have been made in, and shall be construed pursuant to the laws of
the State of Colorado without regard to any conflict of laws principles. In any action or proceeding
to enforce rights under this Agreement, the prevailing party shall be entitled to recover costs and
reasonable attorneys’ fees. 

                15.4         “Entire Agreement” Upon execution by both parties, this Agreement (including all exhibits hereto), and any attendant
Statement(s) of Work executed between the parties, shall constitute the entire agreement between
the parties with respect to the subject matter hereof and supersedes all prior and contemporaneous
proposals (oral or written), negotiations, conversations, or discussions between or among the parties
relating to the subject matter of this Agreement and all past dealing or industry custom. As of the
Effective Date, this Agreement shall also supercede the provisions of that certain License Agreement
between the parties dated as of June 30, 2004. This Agreement shall not be modified except by a written
instrument dated subsequent to the Effective Date and signed on behalf of Licensor and Licensee by
their respective duly authorized representatives. This Agreement may be executed by facsimile signature
and in two or more counterparts, all of which taken together will constitute one and the same agreement.

                15.5         “Savings Clause” If any provision of this Agreement is prohibited by law or held to be unenforceable, the remaining
provisions hereof shall not be affected, and this Agreement shall continue in full force and effect
as if such unenforceable provision had never constituted a part hereof, and the unenforceable provision
shall be automatically amended so as best to accomplish the objectives of such unenforceable provision
within the limits of applicable law.

                15.6         “Relationship of the Parties” Nothing in this Agreement will be construed to constitute either party as the agent, employee or representative
of the other party and no joint venture or partnership will be created hereby. Neither party will
make or have the power or authority to act for, bind or otherwise create or assume any obligation
on behalf of the other party for any purpose whatsoever.

                15.7         “No Waiver” No waiver of any breach of any provision of this Agreement shall constitute a waiver of any prior,
concurrent or subsequent breach of the same or any other provisions hereof, and no waiver shall be
effective unless made in writing and signed by an authorized representative of the waiving party.

                15.8         “Force Majeure” Neither party hereto shall be responsible for any failure to perform its obligations under this Agreement
(other than payment and confidentiality obligations under Section 11 above) if such failure
is caused by acts of God, war, strikes, revolutions, lack or failure of transportation facilities,
failure of telecommunications suppliers, fire, laws or governmental regulations or other causes which
are beyond the reasonable control of such party. 

	

10

	
                15.9         “Section Headings” The section headings used in this Agreement and the attached Exhibits are intended for convenience
only and shall not be deemed to supersede or modify any provisions.

                15.10       “Compliance with Export Laws” Licensee shall comply with all applicable export laws, restrictions and regulations of any United
States or foreign agency or authority. Licensee agrees that it shall not export or re-export, or
allow the export or re-export or any product, technology or information it obtains or learns pursuant
to this Agreement (or any direct product thereof) in violation of any such laws, restrictions or
regulations. Licensee agrees to defend Licensor against, and indemnify and hold Licensor harmless
from any claims, demands, suits or actions arising out of or related to Licensee’s breach of
this Section 15.10 in the same manner as provided in Section 10.1 above.

                15.11       “Bargained for Base” EACH PARTY RECOGNIZES AND AGREES THAT THE WARRANTY DISCLAIMERS AND LIABILITY AND REMEDY LIMITATIONS
IN THIS AGREEMENT ARE MATERIAL BARGAINED FOR BASES OF THIS AGREEMENT AND THAT THEY HAVE BEEN TAKEN
INTO ACCOUNT AND REFLECTED IN DETERMINING THE CONSIDERATION TO BE GIVEN BY EACH PARTY UNDER THIS
AGREEMENT AND IN THE DECISION BY EACH PARTY TO ENTER INTO THIS AGREEMENT.

                15.12       “Non-Solicitation” Each party acknowledges the highly competitive nature of the other party’s business
and, accordingly, agrees that it shall not, until the earlier of (i) two years after termination
of this Agreement, (ii) such time as one of the party discontinues its operations, or (iii) a Release
Condition (as defined in the Escrow Agreement) occurs, solicit, hire or otherwise employ, directly
or indirectly, any officer, director, or employee of the other party without such other party’s prior
written consent. The parties agree that the limitations as to time, geographical area, and scope
of activity to be restrained by this subsection are reasonable and acceptable to the parties, and
do not impose any greater restraint than is reasonably necessary to protect the goodwill and other
business interests of the parties. To the extent a court of competent jurisdiction determines that
language set forth in this subsection does not comply with applicable law of the governing jurisdiction,
this paragraph may be reformed by the court and enforced to the maximum extent permitted by law.

15.13  “Transition Services” Upon termination or expiration of this Agreement for any reason, Licensee shall be entitled to continue
to use and Licensor shall continue to provide the Licensed Technology then being provided for a minimum
of fifteen (15) months after such termination or expiration (the “Transition Period”),
on the same terms as set forth herein. 

*       *       *

IN WITNESS WHEREOF, the undersigned authorized representatives of the parties have executed this Agreement
or have caused this Agreement to be executed on their behalf, as of the Effective Date.

	 	 	 
	Licensor:
      Express Digital Graphics, Inc.	 	Licensee:
      CPI Corp.
	 	 	 
	By:      /s/
        Graham McFarland 	 	By:      /s/  Gary
      W. Douglass
	 	
      

    	 	 	
      

    
	 	        Graham
      McFarland 	 	 	        Gary
      W. Douglass
	 	        President
      and	 	 	        Chief
      Financial Officer
	 	        Chief
      Executive Officer	 	 	
	  	 	 	 	
	  	 	 	 	
	  	 	 	 	 
	Date:
       March 30, 2005 	 	Date:
       March 29, 2005
	 	
      

    	 	 	
      

    
	Address
      for notices:	 	Address
      for notices:
	 	 	 	 	 
	Express
      Digital Graphics, Inc.	 	CPI Corp.
	9780 Mt.
      Pyramid Ct., Suite 120	 	1706 Washington
      Avenue
	Englewood,
      CO  80112	 	 St.
      Louis, MO 63119
	Attn:
      Graham McFarland	 	Attn:
      Chief Information Officer
	 	 	 	With a
      copy to: General Counsel

	

        11(PAGE NUMBERS REFER TO PAPER DOCUMENT ONLY)

EXHIBIT 10.85

SOFTWARE MAINTENANCE AGREEMENT

                This Software Maintenance Agreement (this “Maintenance Agreement”) is made and entered into this March 29, 2005 (the “Effective Date”), by and between EXPRESS DIGITAL GRAPHICS, INC., a Colorado corporation with offices at 9780 Mt. Pyramid Ct., Suite 120, Englewood, CO 80112 (“Licensor”)
and CPI CORP., a Delaware corporation with offices at 1706 Washington Avenue, St. Louis, MO 63103 (“Licensee”). In consideration of the mutual covenants contained herein and for other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, the parties hereby agree as follows:

Section 1.            Definitions.
As used herein, the terms “Agreement”, “Effective Date”, “Licensor” and
“Licensee” shall have the meanings indicated above, and the following terms shall have
the following meanings:

                1.1         “Affiliate” means any person, corporation or other entity, which is controlled by or is under common control with
Licensee for the purpose of operating photographic portrait studios.

                1.2         “Change in Ownership” means a change in ownership of a party evidenced by (a) acquisition or other transfer of more than
fifty percent (50%) of its common stock to a third party or (b) a third party’s acquisition
of all or substantially all of a party’s assets or business.

                1.3         “Confidential Information” means any and all trade secrets, proprietary or confidential information as such terms are most broadly
defined under common law, statute and other applicable law, including without limitation, plans,
schedules, specifications, training materials, test results, pricing, marketing, customer and financial
information and Licensed Technology source code and documentation, to the extent previously, currently
or subsequently disclosed by one party to the other hereunder or otherwise. Confidential Information
will not include information that the receiving party can prove: 

	 

		(a)	was already in the receiving party’s possession as a matter of record prior to receipt; 

		 	 
		(b)	was independently developed by the receiving party as a matter of record; 

			 
		(c)	was obtained from a third party who, insofar as is known to the receiving party, was not prohibited
  from transmitting the information to the receiving party by a contractual, legal or fiduciary obligation
  to the disclosing party; or 

			 
		(d)	was or became generally available to the public other than as a result of disclosure by the receiving
  party.

	 
	
                1.4        “Documentation” means the standard user manual or other documentation or explanatory material describing the functions
and principles for operating the Software.

                1.5        “Error” means a failure of the Software to operate in material conformance with its Documentation.

	

1

	
                1.6           “Error Fixes” means Error-correction modifications to the Software.

                1.7           “Initial Term” shall have the meaning set forth in Section 6 below.

                1.8           “Lab Software”  means the Labtricity server and workstation Software platform developed by Licensor and all
associated components, including Labtricity server, Gateway server, print server and all other components
and successor Lab Software products.

                1.9           “Level I” means primary interface with end users (studios and labs). This level of support covers inquiries
or questions concerning routine operations involving the Software, such as “how to do”
certain common operations, command line options and features of the user interface (e.g. menu to
look in, sub-command formats). Level I includes installing Software, support order process, day-to-day
portrait production, backups (database and images), investigation of all issues except those that
require program source code and escalation to Level II support as necessary.

                1.10         “Level II” means support to use advanced features of the package, programming, investigation of suspected “bugs”
or failure of a package to perform properly (e.g. wrong results, no results, “crashing”),
changes required in the Software and resolution of problems that cannot be resolved at Level I.

                1.11         “License Agreement” means the Software License Agreement between the parties of even date herewith.

                1.12         “Licensed Technology” means the Software, the Documentation, any material created through the Maintenance Services, and all
code, ideas, inventions, algorithms, know-how, methods and techniques contained or embodied therein,
licensed to Licensee under the License Agreement.

                1.13          “Maintenance Services” means services supporting or maintaining Licensee’s licensed use of the Software, as more fully
described in Section 2 below.

                1.14         “Renewal Term” shall have the meaning set forth in Section 6 below.

                1.15         “Software” means the object code version of the Studio Software and Lab Software licensed to Licensee under the
License Agreement, and any Customizations (as defined in the License Agreement). 

                1.16         “Studio Software” means the (i) Portrait & Wedding and Darkroom Pro download/print server Software and (ii) Portrait
& Wedding and Darkroom Pro sales/capture software platforms developed by Licensor and all associated
components and all successor products of (i) and (ii) herein.

                1.17         “Upgrades” means any enhancements or modifications to the Software (including Open, Closed and Exclusive Modifications).

	

2

	
Section 2.             Maintenance Services.

                2.1         Subject to all the provisions of this
Agreement, Licensor will provide the following Maintenance Services for so long as Licensee uses
the Licensed Technology and pays all Maintenance Fees in full for the particular and any prior maintenance
period:

	 

		(a)	correcting reproducible Errors upon receiving written notice of Errors from Licensee’s designated
  support personnel that include sufficient detail to allow Licensor to reproduce the Error; 

			 
		(b)	providing patches to resolve specific issues in any Software releases used by Licensee so only the
  affected part of Licensee’s system must be “patched” in lieu of reapplication of the
  entire system;

			 
		(c)	providing Level II telephone consultative support 7 days a week, from 8:00 a.m. to 8:00 p.m. Central
  Time to Licensee’s designated support personnel concerning the operation of the Software; 

			 
		(d)	providing Licensee with a customized on-line knowledge base addressing the troubleshooting and resolution
  of reasonably foreseeable hardware and Software issues to assist Licensee’s technical staff
  in solving both hardware and Software issues; and 

			 
		(e) 	providing detailed release notes for all releases no later than the date on which the applicable release is delivered.

	 
	
                2.2         At no additional charge, Licensor will
also provide Licensee on a periodic basis, no less than annually, with any Error Fixes and Upgrades.
Any selected Upgrades may be added to the next scheduled software release for only the hourly cost
of integration as set forth in Exhibit B to the License Agreement. At Licensee’s written request
for such selected Upgrades to be added, Licensor will provide Licensee with a new custom software
master build of the Software annually if any changes to the Software have been introduced.

                2.3        Technical Staff will be provided
a toll-free strategic hotline. Unless otherwise agreed between the parties in writing, all messages
left on the hotline will be returned in 20 minutes. Licensee’s Technical Staff will also be
provided the appropriate cell phone numbers in order to escalate responses for technical support. 

                2.4         On the same terms as set forth
herein, Licensor shall provide Maintenance Services for at least fifteen (15) months after Licensor
discontinues licensing or offering to license the Licensed Technology to new customers, provided
Licensee pays Maintenance Fees as required in this Agreement. Licensor shall use commercially reasonable
efforts to notify Licensee at least fifteen (15) months prior to any such discontinuation.

Section 3.            Licensee Obligations.  Licensee shall provide Level I technical support to each digital Studio and Lab and shall be
required to use reasonably diligent efforts to identify and 

	

3

	
resolve any issue prior to bringing such issue to the attention of Licensor through the Level II telephone
consultative support. 

Section 4.            Exclusions.                           

	 

		4.1	Licensor shall have no obligation to provide Maintenance Services if: 

		 	 
		(a) 	the Licensed Technology is modified, altered or damaged by any party other than Licensor, to the extent
  the Error is due to such modification, alteration or damage; 

			 
		(b)	the Licensed Technology is combined with other products, processes or materials that have not been
  approved by Licensor, to the extent the Error relates to such combination; or 

			 
		 (c)	the Error is a result of Licensee’s negligence, abuse or misapplication of the Licensed Technology,
  use of the Licensed Technology other than as specified in the License Agreement or the Documentation. 

	 
	
                4.2         Licensor shall have no liability
for any Errors if such Errors result from any intellectual property which has not been supplied or
approved by Licensor and which is either incorporated into or used in the development of Licensee
products and/or services. 

                4.3         Licensor shall have no obligation
to correct any alleged Error if Licensee fails to incorporate any Error Correction that Licensor
has previously provided. 

                4.4         Licensor may agree to provide
services to remedy problems due to the causes set forth in this Section 4 or on-site services at
Licensee’s facilities, provided that the Licensee agrees to pay for such services on a time
and materials basis (with reimbursement of all out-of-pocket expenses) in accordance with the rates
and payment terms set forth in Exhibit B to the License Agreement.

Section 5.             Maintenance Fees.

                5.1         Fees for Maintenance Services shall
be $10,000 per year during the Initial Term. Thereafter, fees for Maintenance Services shall be adjusted
yearly on the anniversary date of the first payment of fees for Maintenance Services, provided that
no annual adjustment shall exceed seven percent (7%). 

                5.2         Licensee shall be required to pay the
Maintenance Fees for the first year of this Agreement on March 29, 2005.

Section 6.             Term; Termination.

                6.1         This Maintenance Agreement shall be
effective for a period of three years, commencing with the Effective Date (“Effective Date”)
and continuing until the third anniversary of the Effective Date (the “Initial Term”).
Thereafter, this Maintenance Agreement shall automatically renew for successive one-year periods
unless Licensee gives notice of non-

	

4

	
renewal at least ninety (90) days prior to the expiration of the then current term (each, a “Renewal
Term”). 

                6.2         Licensee acknowledges that discontinuance of Maintenance Services or failure to pay the Maintenance
Fees will result in Licensor’s support of the Software solely on a time and materials basis.
Unless otherwise agreed between the parties in writing upon re-initiation, any re-initiation of Maintenance
Services at a later date shall require Licensee to pay Licensor (i) to update the Software to the
current version on a time and materials basis, and (ii) its then-current rate for Maintenance Services
for the applicable Software. 

Section 7.             Warranties and Disclaimer

                7.1        Each party hereby represents and warrants that: 

	 

	                (a)	it has the full corporate power and authority to enter into and perform this Agreement, and it knows
  of no contract, agreement, promise, undertaking or other fact or circumstance which would prevent
  the full execution and performance of this Agreement by it; and

		 
	                (b)
	it is a corporation duly organized and in good standing in the country or state of its incorporation and in
  good faith is and fully intends to remain in compliance with all applicable laws, rules and regulations
  in the conduct of its business.

	 
	
                7.2         Licensor agrees to provide the maintenance services described in this maintenance agreement in a
professional and workmanlike manner. 

                7.3         Licensor will use (and cause its subcontractors to use) commercially reasonable efforts to maintain
the Licensed Technology, as applicable, free of software viruses, disabling code or similar items. 

                7.4         The Maintenance Services are and will be provided in compliance with the requirements of all applicable
federal, state and local laws, ordinances, regulations and codes.

                7.5         Licensor
does not warrant that any Errors in the Software will be corrected. Licensee’s request for any
services that are beyond the scope of this Maintenance Agreement is not binding on Licensor unless
Licensor agrees to provide such services. The Maintenance Services provided for in this Maintenance
Agreement do not constitute a product warranty. Except for the express limited warranty set forth
in Section 7.2, neither party makes any warranties, express, implied, statutory or otherwise, regarding
the Maintenance Services or any Error Corrections, fixes, workarounds or Upgrades relating thereto,
and hereby specifically disclaims warranties of merchantability, fitness for a particular use or
purpose, non-infringement and accuracy

	

5

	
Section 8.             Indemnification.

                8.1        Licensor shall defend, indemnify and hold Licensee, its directors, officers, employees, agents and
Affiliates harmless from liability resulting from and against any claims, demands, suits and costs,
including attorney’s fees arising out of:

	 

		(a)	any third party claim that the Maintenance Services provided hereunder infringe any issued United States patent (and, should Licensor perform any appropriate due diligence to its satisfaction in Canada, Australia or the United Kingdom, then upon written notice to Licensee, any issued Canadian, Australian or United Kingdom patent), or any copyright enforceable in the United States, Canada, Australia or the United Kingdom, or that the Maintenance Services misappropriate any trade secret; and/or

		 	 
		(b)	a breach of Section 9, in each case solely provided that Licensor: 

			 

		                                (i) 	is promptly notified of any and all threats, claims and proceedings related thereto, provided, however,
  that the failure to so notify will only relieve Licensor of its obligations under this Section 8
  to the extent that Licensor is prejudiced thereby;

			 

		                                (ii) 	is given reasonable assistance with the full cooperation of Licensee; and 

		 	 
		                                (iii)	controls the defense and all negotiations and decisions regarding a settlement or compromise. Licensor
  will not be responsible for any settlement it does not approve in writing. The foregoing is in lieu
  of any warranties of non-infringement, which are hereby disclaimed. 

	 
	
                8.2        Notwithstanding
Section 8.1, Licensor will not be obligated to defend Licensee or be liable for costs and damages to the extent that any claim of infringement is based on: 

	 

		(a)	modification of the Licensed Technology that is not performed or authorized by Licensor but is performed by Licensee, or by a third party at the request or direction of, Licensee or a party authorized by Licensee; 

		 	 
		(b)	the combination or use of the Licensed Technology, or any portion thereof, by Licensee with other products,
  processes or materials not supplied by Licensor except to the extent that it relates to third party
  software or hardware acknowledged by Licensor as necessary to operate in accordance with the Documentation
  or otherwise approved by Licensor and further provided that such modification is the cause of such
  infringement; or 

			 
		(c)	Licensee’s use of the Licensed Technology not strictly in accordance with the terms of this Agreement
  and the Documentation. In the event that the 

	

6

	
	 

	 	Maintenance Services are held or believed by Licensor to infringe, Licensor shall have the option,
  at its expense, to: 

		 

		                (i)	modify the Maintenance Services to be non-infringing with equivalent or better functionality; or 

			 
		                (ii)	obtain for Licensee a license to continue using the Maintenance Services. 

			 

	 	THE FOREGOING STATES LICENSOR’S ENTIRE LIABILITY AND LICENSEE’S EXCLUSIVE REMEDIES FOR INFRINGEMENT
  OF INTELLECTUAL PROPERTY RIGHTS REGARDING THE SOFTWARE.

	 
	
                8.3        Each party will indemnify and hold harmless the other party and its directors, officers, employees,
agents and Affiliates against any and all damages, losses, claims, obligations, commitments, costs
or expenses (including reasonable attorney’s fees and costs) incurred by such other party that
relate to this Agreement and arise out of the death or bodily injury of any person, to the extent
such death or bodily injury was caused by the gross negligence or willful misconduct of such party
or its employees or agents in the performance of such party’s obligations hereunder, and the
damage, loss or destruction of any real or tangible personal property, to the extent that such damage,
loss or destruction was caused by the gross negligence or willful misconduct of such party or its
employees or agents in the performance of such party’s obligations hereunder; provided, however, that:

	 

		(a)	the indemnified party provides prompt written notice of any such claim(s) to the indemnifying party
  and further provided that the failure to so notify will only relieve the indemnifying party of its
  obligations under this Section 8 if and to the extent that the indemnifying party is prejudiced thereby;

			 
		(b)	the indemnifying party has sole control of the defense and all related settlement negotiations; and

			 
		(c)	the indemnified party furnishes the indemnifying party, at the indemnifying party’s expense, with
  the assistance, information, and authority reasonably necessary to perform the obligations set forth
  in this provision.

	 
	
Section 9.              Confidentiality.

                9.1          Except
as expressly and unambiguously allowed herein, the receiving party will hold in confidence and not
use, copy or disclose any Confidential Information of the disclosing party and shall similarly bind
its employees and contractors in writing. Nothing herein shall permit the receiving party to disclose
or use, except as explicitly permitted elsewhere in this Agreement, Confidential Information of the
disclosing party and then only on an “as needed” basis for purposes of this Agreement.
For the purpose of clarification, the object code and Documentation for the Licensed Technology are
not Confidential Information, but are required to be protected under other provisions of this Agreement.

	

7

	
                9.2          If the receiving party is required to disclose the disclosing party’s Confidential Information
by law or a governmental authority, including pursuant to a subpoena or court order, such Confidential
Information may be disclosed, provided that the receiving party: 

	 

		(a)	promptly notifies the disclosing party of the disclosure requirement; 

		 	 
		(b)	cooperates with the disclosing party’s reasonable efforts to resist or narrow the disclosure and
  to obtain an order or other reliable assurance that confidential treatment will be accorded the disclosing
  party’s Confidential Information; and 

			 
		(c)	furnishes only Confidential Information that the party is legally compelled to disclose according to
  advice of its legal counsel.

	 
	
                9.3        Each
party acknowledges that its breach of this Section 9 would cause irreparable injury to the other
for which monetary damages are not an adequate remedy. Accordingly, a party will be entitled to injunctions
and other equitable remedies in the event of such a breach by the other. The right of each of the
parties to seek injunctive relief shall not limit in any manner their respective rights to seek other
and/or additional remedies at law or in equity.

Section 10.           Limitation on Liability.
Except as set forth in this section 10, neither party shall be responsible or liable with respect to
any subject matter of this agreement under any contract, negligence, indemnification, strict liability
or other theory: 

	 

		(a)	for interruption of use, for loss or inaccuracy or corruption of software or data, or for cost of procurement of substitute goods, services or technology; 

		 	 
		(b)           	for any indirect, incidental, consequential, exemplary or punitive damages including, but not limited
  to, loss of profits; or

			 
		(c)           	for any amounts in excess of the aggregate of fees paid to it (in the case of Licensor) or (in the
  case of Licensee) paid or owed by it hereunder. The foregoing limitations shall not apply to: 

		 	 
		(i)	any claims for personal injury or death;
		 	 
		(ii)	any claims based on a willful violation of either party’s proprietary rights;

			 
		(iii)	either party’s breach of its obligations under section 9 above or; 
			 
		(iv)	either party’s obligations under section 8. Amounts payable under section 5 shall be deemed direct damages for purposes of this agreement. 

	 
	
Section 11.           Prohibition Against Assignment.  Neither party shall have any right or ability to assign, assume, transfer or sublicense any
obligations or benefit under this Agreement without the written consent of the other, except that
a party may assign and transfer this Agreement and its rights and obligations hereunder to any third
party under a Change in Ownership or who otherwise succeeds to substantially all its business or
assets of such party. Subject to the foregoing, this Agreement will bind and inure to the benefit
of the parties, their respective 

	

8

	
successors and permitted assigns. Should Licensee assume maintenance obligations at any time as set
forth under the License Agreement and Source Code Escrow Agreement, Licensor shall have no obligation
whatsoever to maintain any of the Software for Licensee, and Licensee shall bear all risk for any
such maintenance of the Software in such event.

Section 12.            Notices and Requests.  All notices, requests and other communications hereunder shall be in writing and shall be delivered
in person or sent by nationally recognized overnight courier service, or by facsimile transmission
(with confirmation of receipt) to the address or facsimile number of the party set forth on the signature
page of this Agreement or to such other address designated in writing by the receiving party. Unless
otherwise provided, notice shall be effective on the date it is officially recorded as delivered,
as evidenced by delivery receipt or equivalent.

Section 13.            Controlling Law.  This Agreement shall be deemed to have been made in, and shall be construed pursuant to the
laws of the State of Colorado without regard to any conflict of laws principles. In any action or
proceeding to enforce rights under this Agreement, the prevailing party shall be entitled to recover
costs and reasonable attorneys’ fees. 

Section 14.            Entire Agreement.  Upon execution by both parties, this Maintenance Agreement constitutes the entire agreement
between the parties with respect to Maintenance Services and supersedes all prior and contemporaneous
proposals (oral or written), negotiations, conversations, or discussions between or among the parties
relating to the subject matter of this Agreement and all past dealing or industry custom. This Maintenance
Agreement shall not be modified except by a written instrument dated subsequent to the Effective
Date and signed on behalf of Licensor and Licensee by their respective duly authorized representatives.
This Maintenance Agreement may be executed by facsimile signature and in two or more counterparts,
all of which taken together will constitute one and the same agreement.

Section 15.            Savings Clause. If any provision of this Maintenance Agreement is prohibited by law or held to be unenforceable, the
remaining provisions hereof shall not be affected, and this Maintenance Agreement shall continue
in full force and effect as if such unenforceable provision had never constituted a part hereof,
and the unenforceable provision shall be automatically amended so as best to accomplish the objectives
of such unenforceable provision within the limits of applicable law.

Section 16.            Relationship of the Parties.  Nothing in this Maintenance Agreement will be construed to constitute either party as the agent,
employee or representative of the other party and no joint venture or partnership will be created
hereby. Neither party will make or have the power or authority to act for, bind or otherwise create
or assume any obligation on behalf of the other party for any purpose whatsoever.

Section 17.             No Waiver.  No waiver of any breach of any provision of this Agreement shall constitute a waiver of any
prior, concurrent or subsequent breach of the same or any other provisions hereof, and no waiver
shall be effective unless made in writing and signed by an authorized representative of the waiving
party.

	

9

	
Section 18.           Force Majeure.  Neither party hereto shall be responsible for any failure to perform its obligations under this
Agreement (other than obligations to pay money and confidentiality obligations under Section 9 above)
if such failure is caused by acts of God, war, strikes, revolutions, lack or failure of transportation
facilities, failure of telecommunications suppliers, fire, laws or governmental regulations or other
causes which are beyond the reasonable control of such party. 

Section 19.            Section Headings.  The section headings used in this Agreement and the attached Exhibits are intended for convenience
only and shall not be deemed to supersede or modify any provisions.

Section 20.            Bargained for Bases.  Each party recognizes and agrees that the warranty disclaimers and liability and remedy limitations
in this agreement are material bargained for bases of this agreement and that they have been taken
into account and reflected in determining the consideration to be given by each party under this
agreement and in the decision by each party to enter into this agreement.

Section 21.            Non-Solicitation.  Each party acknowledges the highly competitive nature of the other party’s business and,
accordingly, agrees that it shall not, until the earlier of:

	 

		(a)	           two years after termination of this
  Maintenance Agreement; 

		 	 
		(b)	           until such time as one of the party
  discontinues its operations; or

		 	 
		(d)	           until a Release Condition (as defined in the Escrow Agreement) occurs 

	 
	
solicit, hire or otherwise employ, directly or indirectly, any officer, director, or employee of the
other party without such other party’s prior written consent. The parties agree that the limitations
as to time, geographical area, and scope of activity to be restrained by this subsection are reasonable
and acceptable to the parties, and do not impose any greater restraint than is reasonably necessary
to protect the goodwill and other business interests of the parties. To the extent a court of competent
jurisdiction determines that language set forth in this subsection does not comply with applicable
law of the governing jurisdiction, this paragraph may be reformed by the court and enforced to the
maximum extent permitted by law.

Section 22.            Survival. The provisions of Sections 1, 7.5 and 8-22 shall survive the expiration or termination of this Maintenance
Agreement for any reason.

	 

	*       *       *

	

10

	IN WITNESS WHEREOF, the undersigned authorized representatives of the parties have executed this Maintenance Agreement or have caused this Maintenance Agreement to be executed on their behalf, as of the Effective Date.
	 

	Licensor:
      Express Digital Graphics, Inc.	 	Licensee:
      CPI Corp.	 
	 	 	 	 	 	 	 	 
	By:	/s/	Graham McFarland	 	By:	/s/	Gary W.
      Douglass	 
	 	————————————	 	 	————————————	 
	 	 	Graham McFarland	 	 	 	Gary W. Douglass	 
	 	 	President and	 	 	 	Chief Financial Officer	 
	 	 	Chief Executive Officer	 	 	 	 	 
	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 
	Date: March
      30, 2005	 	Date: March
      29, 2005	 
	 	————————————	 	 	————————————	 
	 	 	 	 	 	 	 	 
	Address
      for notices: 	 	Address
      for notices:	 
	 	 	 	 	 	 	 	 
	Express
      Digital Graphics, Inc.	 	CPI Corp.	 
	9780 Mt.
      Pyramid Ct., Suite 120	 	1706 Washington
      Avenue	 
	Englewood,
      CO  80112	 	St. Louis,
      MO 63119	 
	Attn: Graham
      McFarland	 	Attn: Chief
      Information Officer	 
	 	 	 	 	With a copy
      to: General Counsel

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