Document:

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                                                                   Exhibit 10.32

                   WESTERN WIRELESS INTERNATIONAL CORPORATION
                          1998 STOCK APPRECIATION PLAN
                           (Adopted September 9, 1998)

        1.      ESTABLISHMENT AND PURPOSE. This 1998 Stock Appreciation Plan was
established to provide an important inducement for management to generate
shareholder value by giving certain key personnel of Western Wireless
International Corporation and its Subsidiaries a stake in the equity value of
the Company. The Company believes that the managers participating in the, Plan
will seek to build personal financial security through creating and maintaining
value in the Company for all shareholders.

        2.      DEFINITIONS. As used herein, the following definitions shall
apply:

               "Account" means the account established and maintained in
accordance with Section 5 hereof.

               "Administrator" means the Board or any Committee designated by
the Board to Administer the Plan in accordance with Section 4 hereof.

               "Board" means the Board of Directors of the Company, as
constituted from time to time.

               "Code" means the Internal Revenue Code Of 1986, as amended.

               "Committee" means a committee appointed by the Board, in
accordance with Section 4 hereof. If no such committee has been appointed,
"Committee" means the full Board.

                "Company" means Western Wireless International Corporation, a
Delaware corporation.

               "Consultant" shall mean any person engaged by the Company who is
not an Employee.

               "Director" means a member of the Board.

               "Disabilily" means total and permanent disability as defined in
Section 22(e)(3) of the Code.

               "Employee" means any person, including an Officer or Director,
who is an employee (within the meaning of Section 3401(c) of the Code and the
regulations thereunder) of the Company or a Subsidiary.

               "Fair Market Value" means value determined pursuant to Section 8
hereof.

               "Participant" means an Employee, Director or Consultant who holds
an outstanding Performance Unit.

               "Performance Unit" means an interest in the rights awarded and
available for award under the Plan, as provided in Section 5 hereof.

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                "Plan" means this 1998 Stock Appreciation Plan of Western
Wireless International Corporation, as it may be amended.

                "Subsidiary" means a "subsidiary corporation" (other than the
Company), whether now or hereafter existing, as defined in Section 424(f) of the
Code.

        3.      GRANTS. Performance Units shall be granted to such Employees,
Directors and Consultants as the Administrator shall determine, who shall
hereafter be referred to as "Participants." The number of Performance Units that
may be awarded under the Plan shall not exceed an aggregate of 20,000. If any
Performance Units awarded under the Plan shall be forfeited or cancelled, such
Performance Units may again be awarded under the Plan. Performance Units shall
be granted at such time or times and shall be subject to such terms and
conditions, in addition to the terms and conditions set forth in the Plan, as
the Administrator shall determine.

        4.      ADMINISTRATION OF THE PLAN. The Plan shall be administered by a
Committee appointed by the Board consisting of two or more members of the Board.
If no such Committee is appointed, the Plan shall be administered by the Board.
The members of the Committee will serve for such term as the Board may
determine. From time to time, the Board may increase the size of the Committee
and appoint additional members, remove members, fill vacancies (however caused),
and remove all members of the Committee and thereafter directly administer the
Plan. Decisions of the Committee made within the discretion delegated to it by
the Board will be final and binding on all persons who have an interest in the
Plan.

                (a)     Authority of the Administrator. The Administrator of the
Plan will have full authority to administer the Plan within the scope of its
delegated responsibilities, consistent with the terms of the Plan, including
authority to interpret and construe any relevant provision of the Plan, to adopt
such rules and regulations as it may deem necessary, and to determine the terms
and conditions of Performance Unit grants made under the Plan (which need not be
identical). Without limiting the foregoing, the Administrator will have the
authority, in its discretion:

                        (i)     to determine whether and to what extent
Performance Units are granted hereunder;

                        (ii)    to select the Employees. Directors and
Consultants to whom Performance Units may be granted hereunder;

                        (iii)   to determine the number of Performance Units to
be granted hereunder to any Employee, Director or Consultant, provided, that the
maximum number of Performance Units outstanding at any time shall not exceed
20,000;

                        (iv)    to determine the Fair Market Value of the
Performance Units;

                        (v)     to approve forms for notice of the grant of
Performance Units for use under the Plan;

                        (vi)    to determine the terms and conditions, not
inconsistent with those of the Plan, of any award of Performance Units granted
hereunder, including, but not limited to, all vesting provisions; any waiver of
forfeiture restrictions; and any restriction or limitation regarding any
Performance Units based on such factors as the Administrator, in its sole
discretion, shall determine;

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                        (vii)   with the consent of the affected Participant, to
effect, at any time and from time to time, the cancellation of any or all
outstanding Performance Units under the Plan and to grant new Performance Units
in substitution therefor, in accordance with Section 13 hereof;

                        (viii)  to prescribe, amend and rescind rules and
regulations relating to the Plan;

                        (ix)    to modify, amend or waive the terms, conditions
and restrictions of any outstanding Performance Units; provided, however, no
such modification, amendment or waiver shall, without the written consent of the
Participant, impair the Participant's rights or increase the Participant's
obligations with respect to such Performance Units;

                        (x)     to institute a Performance Unit Exchange Program
(as defined in Section 13); and

                        (xi)    to make all other determinations deemed
necessary or advisable for administering the Plan.

                (b)     Effect of Administrator's Decision. The Administrator's
decisions, determinations and interpretations shall be final and binding on all
Participants.

        5.      PERFORMANCE UNITS. Performance Units granted to a Participant
shall be credited to a Performance Unit Account (the "Account") established and
maintained for such participant. The Account of a Participant shall be the
record of Performance Units granted to him under the Plan, is solely for
accounting purposes and shall not require a segregation of any Company assets.
Each Performance Unit shall be valued at its fair market value by the Committee,
in the manner provided in Section 8, as of the date of grant thereof. Each grant
of any Performance Units under the Plan to a Participant and the value of such
Performance Units as of the date of grant shall be communicated by the
Administrator, in writing to the Participant within thirty (30) days after the
date of grant.

        6.      VESTING OF PERFORMANCE UNITS. Subject to any other vesting
schedule determined by the Administrator at the time of grant thereof,
Performance Units granted to a Participant shall vest according to the following
schedule:

        Anniversary of Grant Date         Percentage of Performance Units Vested

                  First                                  25%
                  Second                                 50%
                  Third                                  75%
                  Fourth                                 100%

        7.      PAYMENT FOR PERFORMANCE UNITS.

                (a)     (i) Upon receipt of written notice in the form
acceptable to the Committee from a Participant of his or her surrender of all or
a portion of such Participant's vested Performance Units and (ii) three months
after the date of the termination of employment of a Participant with the
Company for any reason (other than as provided in Section 7(c), below), the
Participant shall be entitled to receive from the Company with respect to each
then vested Performance Unit in the Participant's Account as to which the
Participant has given a notice of surrender, or with respect to each then vested
Performance

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Unit in the Participant's Account at the termination of employment, as the case
may be, an amount determined as follows: (x) the Fair Market Value of each such
Performance Unit in the Participant's Account as to which the Participant has
given notice of surrender or the Fair Market Value of all such Performance Units
in the Participant's Account at the date of termination of his employment with
the Company, as the case may be, reduced by (y) the Fair Market Value of such
Performance Unit as of the date of grant thereof to the Participant.

                (b)     Payment to a Participant of the amount set forth in
paragraph (a) next above for Performance Units shall be made in cash either in a
lump sum or in equal bi-annual installments over a period not to exceed 3 years.
The Administrator shall have the sole discretion to determine the method of
payment under the Plan and the period over which such payment shall be made.
Payment will be made or commence within ninety (90) days after the applicable
date referred to in Section 7(a)(i) or (ii). A Participant will not be entitled
to receive any earnings on the value of his Performance Units with respect to
the period between the date referred to in Section 7(a)(i) or, if Participant's
entitlement arises under Section 7(a)(ii), the date of termination of employment
and the receipt of payments under the Plan.

        8.      VALUATION OF PERFORMANCE UNITS. For all purposes of the Plan,
the Fair Market Value of a Performance Unit and of the common stock of the
Company as of the date of grant, as of the date of exercise and as of the date
of termination of employment shall be the Fair Market Value as determined by the
Administrator as of the January 1 immediately preceding each such date. For
purposes of determining Fair Market Value, the 20,000 Performance Units subject
to the Plan shall have an aggregate Fair Market Value at any time equal to 5% of
the Fair Market Value at such time of all the shares of common stock of the
Company that were outstanding at January 1, 1998. The aggregate Fair Market
Value of all the outstanding common stock of the Company at January 1, 1998
(without regard to Performance Units) shall be deemed to be $80 million and the
Fair Market Value of each Performance Unit at that time shall be deemed to be
$200.

        9.      FORFEITURE OF PERFORMANCE UNITS. If (i) the employment of a
Participant with the Company is terminated for any reason or (ii) the owner of a
majority of shares of capital stock of the Company terminates the business of,
or liquidates or dissolves, the Company; (iii) substantially all of the assets
of the Company are sold, or (iv) the Company merges or consolidates with any
other corporation and either the Company is not the surviving corporation of
such merger or consolidation or the owners of the common stock of the Company
immediately before such merger or consolidation do not own, directly or
indirectly, as a result of such ownership, at least a majority of the common
stock of the surviving corporation of the merger or consolidation, then each
Participant's rights with respect to Performance Units which have not vested on
or prior to the date of the occurrence of such event will terminate and be
forfeited and neither the Participant nor his heirs, personal representatives,
successors or assigns shall have any future rights with respect to any such
Performance Units.

        10.     CHANGES IN CAPITAL AND CORPORATE STRUCTURE. In the event of any
change in the outstanding shares of common stock of the Company by reason of a
recapitalization, reclassification, reorganization, stock split, reverse stock
split, combination of shares, stock dividend or similar transaction, the
Administrator shall proportionately adjust, in an equitable manner, the number
of Performance Units held by Participants under the Plan to maintain the
relationship between 20,000 Performance Units and 5% of outstanding common stock
of the Company at January 1, 1998. The foregoing adjustment shall be made in a
manner that will cause the relationship between the aggregate appreciation in
outstanding common stock of the Company and the increase in value of each
Performance Unit granted hereunder to remain unchanged as a result of the
applicable transaction.

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        11.     NONTRANSFERABILITY. Performance Units granted under the Plan,
and any rights and privileges pertaining thereto, may not be transferred,
assigned, pledged or hypothecated in any manner, by operation of law or
otherwise, other than by will or by the laws of descent and distribution, and
shall not be subject to execution, attachment or similar process. In the event
of a Participant's death, payment of any amount due under the Plan shall be made
to the duly appointed and qualified executor or other personal representative of
the Participant to be distributed in accordance with the Participant's will or
applicable intestacy law, or in the event that there shall be no such
representative duly appointed and qualified within six (6) months after the date
of death of such deceased Participant, then to such persons as, at the date of
his death, would be entitled to share in the distribution of such deceased
Participant's personal estate under the provisions of the applicable statute
then in force governing the descent of intestate property, in the proportions
specified in such statute.

        12.     WITHHOLDING. The Company shall have the right to deduct from all
amounts paid pursuant to the Plan any taxes required by law to be withheld with
respect to such awards.

        13.     PERFORMANCE UNIT EXCHANGE PROGRAM. The Administrator will have
the authority to effect, at any time and from time to time, with the consent of
the affected Participants, the cancellation of any or all outstanding
Performance Units under the Plan and to grant in substitution therefor new
Performance Units under the Plan.

        14.     VOTING AND DIVIDEND RIGHTS. No Participant shall be entitled to
any voting rights, to receive any dividends, or, except as provided under
Section 10, to have his Account credited or increased as a result of any
dividends or other distribution with respect to the common stock of the Company.

        15.     MISCELLANEOUS PROVISIONS.

                (a)     No Employee, Director, Consultant or other person shall
have any claim or right to be granted an award under the Plan.

                (b)     The Plan shall at all times be entirely unfunded and no
provision shall at any time be made with respect to segregating assets of the
Company for payment of any benefits hereunder. No Participant or other person
shall have any interest in any particular assets of the Company by reason of the
right to receive a benefit under the Plan and any such Participant or other
person shall have only the rights of a general unsecured creditor of the Company
with respect to any rights under the Plan.

                (c)     Except when otherwise required by the context, any
masculine terminology in this document shall include the feminine, and any
singular terminology shall include the plural.

        16.     EFFECTIVENESS AND TERMS OF PLAN. The effective date of the Plan
shall be January 1, 1998. The Administrator may at any time terminate the Plan
and unless sooner terminated by the Committee, the Plan shall terminate on
December 31, 2008. No Performance Units shall be granted pursuant to the Plan
after the date of termination of the Plan, although after such date payments
shall be made with respect to Performance Units granted prior to the date of
termination.

        17.     NO EMPLOYMENT RIGHTS. Neither the Plan nor any Performance Units
shall confer upon any Employee, Director or Consultant any right to continue in
the employ of the Company of any affiliate or constitute a contract or agreement
of employment or interfere in any way with any right that the Company or an
affiliate may have to reduce such person's compensation or to terminate such
person's

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employment at any time with or without cause; however, nothing contained in the
Plan or in any Performance Unit granted under the Plan shall affect any
contractual rights of an Employee, Director or Consultant pursuant to a written
employment or other agreement.

        18.     AMENDMENT AND TERMINATION OF THE PLAN.

                (a)     Amendment and Termination. The Board may at any time
amend, alter, suspend or terminate the Plan in whole or in part.

                (b)     Effect of Amendment or Termination. No amendment,
alteration, suspension or termination of the Plan shall impair the rights or
increase the obligations of any Participant, unless mutually agreed otherwise
between the Participant and the Administrator, which agreement must be in
writing and signed by the Participant and the Company.

        19.     GOVERNING LAW. The Plan shall be governed by and construed in
accordance with the laws of the state of Delaware.

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                                                                   EXHIBIT 10.35

                     SUBSCRIPTION AND PUT AND CALL AGREEMENT
                    WITH RESPECT TO SHARES OF COMMON STOCK OF
                   WESTERN WIRELESS INTERNATIONAL CORPORATION

                                                           As of January 1, 1996

Western Wireless International Corporation
c/o Western Wireless Corporation
2001 NW Sammamish Road, Suite 100
Issaquah, Washington 98027

To the Board of Directors of Western Wireless International Corporation:

        The undersigned party, Brad Horwitz ("Horwitz"), hereby subscribes for
286 shares (the "Shares") of common stock, par value $.01 per share (the "WWIC
Common Stock"), of Western Wireless International Corporation, a Delaware
corporation ("WWIC"), for an aggregate purchase price of $100,000, such Shares
constituting, after such issuance and after giving effect to a 1.574 per share
stock dividend paid by WWIC to holders of WWIC Common Stock prior to such
subscription, ten percent (10%) of the aggregate number of shares of WWIC Common
Stock issued and outstanding as of the date hereof. In consideration for the
Shares, Horwitz has delivered to WWIC $100,000, receipt of which is hereby
acknowledged.

        1.      Horwitz hereby acknowledges, represents and warrants that:

                (a)     he is an "Accredited Investor" as that term is defined
under Rule 501 of Regulation D promulgated under the Securities Act of 1933, as
amended (the "Securities Act"), he has sufficient resources to provide for his
financial needs and he has no need for liquidity in this investment in the
Shares;

                (b)     he is capable of fully evaluating the merits and risks
of investing in the Shares and that he can bear the complete loss of his
investment in the Shares;

                (c)     no federal or state agency or bureau or regulatory or
governmental authority has made any determination or recommendation as to the
fairness of this investment;

                (d) he has been advised and understands that the Shares have not
been registered under the Securities Act or the applicable securities laws of
any state or other jurisdiction and cannot be sold by him unless they are
subsequently registered or an exemption from such registration is available and,
accordingly, he must be prepared to bear the economic risk of this investment in
the Shares for an indefinite period of time;

                (e) the Shares are being purchased by him for his sole benefit
and account for investment purposes only and not with a view to, or for resale
in connection with, a public offering or distribution thereof;

                (f) except as otherwise provided herein, WWIC shall have no
obligation to Horwitz at any time to register the Shares under the Securities
Act or any applicable state securities laws or to obtain any exemption from such
registration;

                (g) he has had an opportunity to discuss the business,
management and financial affairs of WWIC and of its parent company, Western
Wireless Corporation (the "Company"), with executive officers of WWIC and the

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Company and has had full and complete access to all information concerning WWIC
and the Company (including, without limitation, the information contained in the
Company's April 1995 Accredited Investor Offering Materials and the December
1995 Supplement thereto, together with all Exhibits thereto), which he deemed
necessary and sufficient in order to make an informed decision to purchase the
Shares subscribed for herein.

        2.      Horwitz covenants and agrees that he will not, directly or
indirectly, sell, transfer, assign, pledge, hypothecate, mortgage or otherwise
encumber or dispose of the Shares (or any interest therein), except pursuant to
the terms hereof.

        3.      On or after January 1, 1997 the Company shall have the right,
but not the obligation, to purchase all, but not less than all, of the Shares
(the "Call"), such purchase to be effected by an exchange of the Shares for
shares of common stock of the Company, par value $.001 (the "Company Common
Stock"), as set forth below. The Call shall be exercisable by the Company at any
time on or after January 1, 1997 upon written notice from the Company to Horwitz
(the "Call Notice"). The aggregate number of shares of Company Common Stock to
be exchanged by the Company for the Shares as a result of the exercise of the
Call (the "Call Consideration") shall be equal to the greater of (i) that number
of shares of Company Common Stock having a value equal to $100,000, based upon
the Average Closing Price (as hereinafter defined), and (ii) that number of
shares of Company Common Stock determined by multiplying the number of Shares
owned at the date of the Call Notice by a fraction, the numerator of which is
the aggregate Fair Market Value (as hereinafter defined) of the Shares on the
date of the Call and the denominator of which is 10,000.

        4.      On or after January 1, 1997, Horwitz shall have the right, but
not the obligation, to require the Company to purchase all, but not less than
all, of the Shares (the "Put"), such purchase to be effected by an exchange of
the Shares for shares of Company Common Stock, as set forth below. The Put shall
be exercisable by Horwitz at any time on or after January 1, 1997 upon written
notice from him to the Company (the "Put Notice"). The aggregate number of
shares of Company Common Stock to be exchanged by the Company for the Shares as
a result of the exercise of the Put (the "Put Consideration") shall be equal to
the lesser of (i) that number of shares of Company Common Stock having a value
equal to $100,000, based upon the Average Closing Price, and (ii) that number of
shares of Company Common Stock determined by multiplying the number of Shares
owned at the date of the Put Notice by a fraction, the numerator of which is the
aggregate Fair Market Value of the Shares on the date of the Put Notice and the
denominator of which is 10,000. Notwithstanding anything to the contrary herein,
in the event Horwitz's employment by the Company is terminated for "Cause" (as
such term is defined in Horwitz's Employment Agreement, dated March 20, 1996,
between Horwitz and the Company), Horwitz shall be deemed to have exercised the
Put and to have delivered the Put Notice and the Company shall purchase the
Shares at the Put Consideration. At the time of delivery of the Put Notice,
Horwitz shall deliver to the Company a subscription agreement with respect to
the Company Common Stock to be received by him, such subscription agreement to
include comparable provisions to those set forth in Paragraph 1 hereof.

        5.      (a)     If the Company proposes to sell, transfer, convey or
otherwise dispose of all, but not less than all, of the shares of WWIC Common
Stock ("Proposed Sale") owned by it, other than to an Affiliate (as hereinafter
defined) of the Company, then upon giving notice of the Proposed Sale to
Horwitz, Horwitz shall be required to sell, transfer, convey or otherwise
dispose of all of the Shares at a price per Share and upon the same terms and
subject to the same conditions as the Proposed Sale. As used herein, "Affiliate"
shall mean, as to any person, any other person that, either directly or
indirectly through one or more intermediaries, controls, or is controlled by or
is under common control with the Person specified and "control" or "controlling"
shall mean possession, directly or indirectly, of the power to direct or cause
the direction of the management and policies of a person, whether through the
ownership of voting securities, by contract or otherwise.

                (b)     The Company shall not sell, transfer, convey or
otherwise dispose of 50% or more of the shares of WWIC Common Stock, in one
transaction or a series of related transactions, other than to an Affiliate of
the Company, unless Horwitz is given the opportunity to sell, transfer, convey
or otherwise dispose of all of the Shares at a

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price per share and upon the same terms and subject to the same conditions on
which the Company proposes to make such sale, transfer, conveyance or other
disposition. Horwitz may exercise his right to make such sale, transfer,
conveyance or other disposition only as to the Shares and shall exercise such
right upon written notice given to the Company no more than ten (10) business
days after he receives notice of such right.

        6.      In the event of a "Change of Control" of the Company, (as such
term is defined in the Stock Option Agreement, dated July 29, 1995, between the
Company and Horwitz) Horwitz shall have the right, but not the obligation, to
require the Company to purchase all, but not less than all, of the Shares for
that number of shares of Company Common Stock equal to the Call Consideration
and the Company shall have the right, but not the obligation, to require Horwitz
to exchange all, but not less than all, of the Shares, for that number of shares
of Company Common Stock equal to the Call Consideration; provided, however, if
in connection with the "Change of Control", shares of Company Common Stock are
exchanged for or converted into cash, securities of another entity or other
consideration, Horwitz shall be entitled to the same per share cash, securities
or other consideration.

        7.      In the event that WWIC shall sell or otherwise dispose of
substantially all of the assets of WWIC, Horwitz shall have the right, but not
the obligation, to require the Company to exchange all, but not less than all,
of the Shares for that number of shares of Company Common Stock equal to the
Call Consideration and the Company shall have the right, but not the obligation,
to require Horwitz to exchange all, but not less than all, of the Shares, for
that number of shares of Company Common Stock equal to the Call Consideration.

        8.      During the period from January 1, 2001 through January 31, 2001,
Horwitz shall have the right, but not the obligation, to require the Company to
exchange all, but not less than all, of the Shares for that number of shares of
Company Common Stock equal to the Call Consideration.

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        9.      (a)     For purposes of determining the Call Consideration or
the Put Consideration, the Board of Directors of the Company shall determine in
good faith the Fair Market Value of the Shares within thirty (30) business days
of the date of delivery of the Call Notice by the Company, the Put Notice by
Horwitz or the other events described herein resulting in an exchange of Shares
for Company Common Stock, as the case may be, and shall deliver to Horwitz a
notice setting forth the Fair Market Value of the Shares. If Horwitz disputes
the good faith determination made by the Board of Directors of the Company as to
the Fair Market Value he shall give written notice to the Company to such effect
(the "Dispute Notice") within twenty (20) days after such determination has been
provided to Horwitz in writing by the Company (it being understood and agreed
that Horwitz's failure to provide such Dispute Notice to the Company within such
20 day period shall constitute his agreement with the Board of Directors'
determination of the Fair Market Value), then the Fair Market Value shall be
determined by an appraiser mutually agreed upon by the Company and Horwitz
within thirty (30) business days of the date of delivery of the Dispute Notice
to the Company. Such appraiser shall be a nationally recognized independent
accounting firm or investment banking firm with substantial experience in
valuing businesses similar to the types of businesses engaged in by WWIC. WWIC
shall make available to any appraiser selected hereunder all of the books,
records and documents and such other information that such appraiser may
reasonably request in order to determine the Fair Market Value of the Shares.
Such appraiser shall render a decision with respect to Fair Market Value of the
Shares within sixty (60) days after such appraiser's appointment. If the Company
and Horwitz are not able mutually to agree on an appraiser within such thirty
(30) day period, then an appraiser selected by the President of the American
Arbitration Association will be retained to render a decision as to the Fair
Market Value of the Shares, such decision to be rendered within sixty (60) days
after such appraiser's appointment. The decision reached by any appraiser in any
such appraisal shall be final, binding, and conclusive upon the parties hereto
and judgement thereon may be entered in any court of competent jurisdiction. The
costs, fees and expenses of such appraiser shall be shared equally by the
Company and Horwitz, unless the Fair Market Value as determined by the appraiser
is within ten percent (10%) of the Fair Market Value as previously determined by
the Board of Directors of the Company, in which case such fees, costs and
expenses shall be paid solely by Horwitz.

                (b)     The Company Common Stock to be issued to Horwitz in
consideration of the Call Consideration or the Put Consideration, as the case
may be, shall be provided to Horwitz by the Company on or before the fifth (5th)
business day following the final determination of the Fair Market Value (the
"Closing Date").

                (c)     As used herein, "Fair Market Value" shall mean the value
which would be agreed upon in an arm's-length transaction between an informed
and willing buyer and an informed and willing seller of the Shares, neither of
which is under any obligation or compulsion to buy or sell the Shares. In
valuing the Shares, the Board of Directors of the Company (or the appraiser, if
applicable) shall not take into account the fact that (i) the Shares represent a
non-controlling minority interest in WWIC and (ii) the Shares may not be
publicly offered and traded without registration under the Securities Act of
1933, as amended, and applicable stock securities laws.

                (d)     As used herein, "Average Closing Price" shall mean the
average of the last sale prices for the Company Common Stock as reported on the
NASDAQ National Market for the last ten (10) consecutive trading days ending on
the business day immediately prior to the Closing Date. If such shares are not
then listed on the NASDAQ National Market and the shares are listed on a
national securities exchange, the Average Closing Price shall be the mean
between the high and low sales prices, if any, on the largest such exchange for
the last ten (10) consecutive trading days ending on the business day
immediately prior to the Closing Date. If the shares are not then listed on the
NASDAQ National Market or any such exchange, then Average Closing Price shall
mean the fair market value of the Company Common Stock as determined in good
faith by the Board of Directors of the Company. In lieu of receiving any
fractional shares of Company Common Stock Horwitz shall be paid in cash for the
value of each such fraction, which for this purpose shall be calculated by
multiplying such fraction by the Average Closing Price. The shares of Company
Common Stock to be issued to Horwitz in accordance with this Agreement shall be
"restricted securities" within the meaning of Rule 144 of the Securities Act,
and may not be sold unless registered under the Securities Act or sold in
accordance with an applicable exemption from such registration.

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        10.     (a)     If at any time after Horwitz has been issued Company
Common Stock in exchange for Shares, the Company proposes to register any of the
Company Common Stock under the Securities Act (except pursuant to a registration
statement for an initial public offering of the shares of common stock of the
Company or a registration statement filed on Form S-8 or Form S-4, or such other
form as shall be prescribed under the Securities Act for the same purposes or
for any exchange offer), it will at such time give written notice to Horwitz of
its intention to do so and, upon his written request given within twenty (20)
days after the Company's giving of such notice, the Company shall use its best
efforts, but shall be under no duty, requirement or obligation, to effect the
registration of such shares which it shall have been so requested by Horwitz to
register (the "Registrable Shares") by including such shares in such
registration statement, all to the extent requisite to permit the sale or other
disposition of such shares in accordance with the intended method of sale or
other disposition given in each such request. In the event that any registration
pursuant to this Paragraph 10 shall be, in whole or in part, in connection with
an underwritten offering of securities of the Company, any such request to
register such Registrable Shares may, but need not, specify that such shares are
to be included in the underwriting on substantially the same terms and
conditions as the Company Common Stock, if any, otherwise being sold through
underwriters under such registration statement; provided, however, that if the
managing underwriter determines in its sole discretion and advises the Company
that the inclusion in the registration statement of any or all such Registrable
Shares proposed to be included by Horwitz in such registration statement would
interfere with the successful marketing of the securities proposed to be
registered by the Company and any Company Common Stock sought to be registered
by any other stockholders of the Company to whom the Company has given priority
registration rights, then the number of Registrable Shares requested to be
included in the underwriting by Horwitz shall be reduced. No such reduction
shall under any circumstances reduce the amount of securities being offered by
the Company for its own account or sought to be registered by any other
stockholders to whom the Company has given priority registration rights in the
registration and the underwriting. If Horwitz proposes to distribute the
Registrable Shares pursuant to such underwriting, he agrees, as a condition
thereof, to enter into an underwriting agreement in customary form with the
underwriter or underwriters selected by the Company for such underwriting.
Horwitz agrees to be responsible for his own legal fees, costs and expenses in
connection with such registration and his proportionate share of all fees, costs
and commissions payable to brokers and underwriters in connection with such
registration, such proportionate share to be equal to a fraction the numerator
of which is the number of shares of Company Common Stock being so registered by
him and the denominator of which is the aggregate number of shares of Company
Common Stock of the Company being registered by the Company and all of the
holders of Company Common Stock participating in such registration.

                (b)     If and whenever the Company is required by the
provisions hereof to use its best efforts to effect the registration of any of
the Registrable Shares under the Securities Act, the Company shall: (i) as
expeditiously as practicable, furnish to Horwitz such number of copies of a
prospectus and preliminary prospectus in conformity with the requirements of the
Securities Act, and such other documents as Horwitz may reasonably request, in
order to facilitate the public sale or other disposition of such shares; and
(ii) use its best efforts to register or qualify the Registrable Shares covered
by such registration statement under such other securities or blue sky laws of
such jurisdictions as Horwitz shall reasonably request considering the nature
and size of the offering and do any and all other acts and things which may be
reasonably necessary or reasonably desirable to enable him to consummate the
public sale or other disposition in each such jurisdiction of the Registrable
Shares owned by Horwitz; provided, however, that the Company shall not under any
circumstances be required to (A) subject itself to taxation in any such
jurisdiction, (B) qualify to do business in any jurisdiction where it is not
otherwise qualified, or (C) submit to the general jurisdiction or to the general
service of process in any such jurisdiction;

                (c)     In each case of a registration of the Registrable Shares
under the Securities Act, the Company will indemnify and hold harmless Horwitz
from and against any and all losses, claims, damages, liabilities and reasonable
legal and other expenses (including reasonable costs of investigation) caused by
any untrue statement or alleged untrue statement of a material fact contained in
any registration statement under which such Registrable Shares were registered
under the Securities Act, any prospectus or preliminary prospectus contained
therein, or any amendment or supplement thereto, or caused by any omission or
alleged omission to state therein a material fact required to be stated therein
or necessary to make the statements therein not misleading, except insofar as
such losses, claims, damages,

<PAGE>   6
liabilities or expenses are caused by any such untrue statement or omission or
alleged untrue statement or omission based upon information relating to Horwitz
which was furnished to the Company in writing by Horwitz expressly for use
therein.

                (d)     In each case of a registration of the Registrable Shares
under the Securities Act, Horwitz shall indemnify and hold harmless the Company,
its directors and officers who sign the registration statement, and each person,
if any, who controls the Company within the meaning of the Securities Act or the
Securities Exchange Act of 1934, as amended, to the same extent and in the same
manner as the indemnity from the Company in Paragraph 10(c) hereof, but: (i)
only with respect to information relating to Horwitz furnished to the Company in
writing by him expressly for use in the registration statement, any prospectus
or preliminary prospectus contained therein, or any amendment or supplement
thereto, and (ii) only to the extent of the gross proceeds of sale received by
Horwitz as a result of the sale of the Registrable Shares.

                (e)     In case any proceeding (including any governmental
investigation) shall be instituted involving any indemnified person in respect
of which indemnity may be sought pursuant to Paragraphs 10(c) or 10(d) hereof,
such indemnified person shall promptly notify the indemnifying person in writing
and the indemnifying person, upon request of the indemnified person, shall
retain counsel reasonably satisfactory to the indemnified person to represent
the indemnified person in such proceeding and shall pay the reasonable costs,
fees and disbursements of such counsel related to such proceeding. In any such
proceeding, any indemnified person shall have the right to retain its own
counsel, but the fees, costs and disbursements of such counsel shall be at the
expense of such indemnified person, unless: (i) the indemnifying person shall
have failed to retain counsel for the indemnified person as aforesaid, (ii) the
indemnifying person and the indemnified person shall have mutually agreed to the
retention of such counsel and to the payment of such fees, costs and
disbursements by the indemnifying person, or (iii) representation of the
indemnified person by the counsel retained by the indemnifying person would be
inappropriate due to actual or potential conflicting interests between the
indemnified person and any other person represented by such counsel in such
proceeding. The indemnifying person shall not, in connection with any proceeding
or related proceedings in the same jurisdiction, be liable for the fees and
disbursements of more than one separate firm qualified in such jurisdiction to
act as counsel for all of the indemnified persons. The indemnifying person shall
not be liable for any settlement of any proceeding effected without its prior
written consent but if settled with such consent or if there be a final judgment
for the plaintiff, the indemnifying person shall indemnify the indemnified
person from and against any loss or liability by reason of such settlement or
final judgment.

        11.     (a)     Each certificate for Shares issued to Horwitz pursuant
to the terms hereof shall include a legend in substantially the following form:

        "THE SHARES EVIDENCED BY THIS CERTIFICATE OR ANY CERTIFICATE ISSUED IN
        EXCHANGE OR TRANSFER THEREFOR ARE AND WILL BE SUBJECT TO, AND MAY NOT BE
        TRANSFERRED EXCEPT IN ACCORDANCE WITH, THE TERMS OF A CERTAIN
        SUBSCRIPTION AND PUT AND CALL AGREEMENT WITH RESPECT TO SHARES OF COMMON
        STOCK OF WESTERN WIRELESS INTERNATIONAL CORPORATION ("WWIC"), DATED AS
        OF JANUARY 1, 1996, WHICH AGREEMENT PROVIDES, AMONG OTHER THINGS, FOR
        RESTRICTIONS ON THE SALE, TRANSFER AND DISPOSITION OF THE SHARES OF
        WWIC, AN EXECUTED COPY OF WHICH AGREEMENT IS ON FILE AT THE PRINCIPAL
        OFFICE OF WWIC."

                (b)     Each certificate for Shares or shares of Company Common
Stock issued to Horwitz pursuant to the terms hereof shall include a legend in
substantially the following form:

        "THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED
        UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES ACT"), OR
        THE

<PAGE>   7

        SECURITIES LAWS OF ANY STATE AND NEITHER THE SECURITIES NOR ANY INTEREST
        THEREIN MAY BE SOLD, TRANSFERRED, PLEDGED OR OTHERWISE DISPOSED OF IN
        THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES
        ACT OR AN OPINION OF COUNSEL, WHICH OPINION IS REASONABLY SATISFACTORY
        TO COUNSEL TO THE COMPANY, TO THE EFFECT THAT REGISTRATION IS NOT
        REQUIRED UNDER THE SECURITIES ACT."

        12     This Agreement contains the entire agreement among the Company,
WWIC and Horwitz with respect to his acquisition on the date hereof of the
Shares. This Agreement may not be amended, waived, changed, modified or
discharged except by an instrument in writing executed by or on behalf of
Horwitz, the Company and WWIC.

        13     All notices, requests, demands and other communications with
respect to this Agreement shall be in writing and shall be deemed to have been
duly given if delivered by hand, registered or certified mail (first class
postage and fees prepaid, return receipt requested), telecopier or overnight
courier guaranteeing next-day delivery, as follows:

        (a)    to the Company:

               Western Wireless Corporation
               2001 NW Sammamish Road, Suite 100
               Issaquah, Washington 98027
               Attention:  Chairman
               Telecopier:  (206) 450-7731

               to WWIC:

               Western Wireless International Corporation
               c/o Western Wireless Corporation
               2001 NW Sammamish Road, Suite 100
               Issaquah, Washington 98027
               Attention:  Chairman
               Telecopier:  (206) 450-7731

               with a copy in the case of the Company
               and WWIC (which does not constitute notice) to:

               Rubin Baum Levin Constant & Friedman
               30 Rockefeller Plaza, 29th Floor
               New York, New York 10112
               Attention:  Barry A. Adelman, Esq.
               Telecopier:  (212) 698-7825

        (b)    to Horwitz:

               Mr. Brad Horwitz
               c/o Western Wireless Corporation
               2001 NW Sammamish Road, Suite 100
               Issaquah, Washington 98027

<PAGE>   8
and/or to such other persons and addresses as either the Company, WWIC or
Horwitz has specified in writing to the other by notice as aforesaid.

        14      The provisions of this Agreement shall apply to the full extent
set forth herein with respect to the shares of capital stock of WWIC now or
hereafter owned by Horwitz. All references in this Agreement to Company Common
Stock shall be references to shares of Company Common Stock as they exist on
January 1, 1996 and shall be adjusted to reflect any securities of the Company
or any successor or assign of the Company (whether by merger, consolidation or
otherwise) that may be issued in respect of, in exchange for, or in substitution
of such shares of Company Common Stock and shall be appropriately adjusted for
any stock splits, stock dividends, reverse stock splits or other similar changes
in the capitalization of the Company occurring after January 1, 1996. If in
connection with any such adjustment the Company issues more than one class of
shares of Company Common Stock, each of which has different voting powers but
are otherwise identical in rights, powers and preferences, Horwitz shall be
entitled to shares of Company Common Stock of the class having one vote per
share.

        15      This Agreement shall be binding upon and inure to the benefit of
the parties hereto and their respective successors and assigns.

        16      This Agreement shall be governed by and construed in accordance
with the laws of the State of Washington as applied to agreements entered into
and wholly to be performed within the State of Washington.

        17      The failure of any party hereto to give notice of the breach or
non-fulfillment of any term or condition of this Agreement shall not constitute
a waiver thereof, nor shall the waiver of any breach or non-fulfillment of any
term or condition of this Agreement constitute a waiver of any other breach or
non-fulfillment of that term or condition or any other term or condition of this
Agreement.

        18      This Agreement may be amended or modified at any time only by
writing signed by each of the parties hereto.

        19      This Agreement may be executed in any number of counterparts,
each of which when so executed shall constitute an original copy hereof, but all
of which together shall constitute one agreement.

        IN WITNESS WHEREOF, this Agreement has been duly executed by Horwitz on
the day and year first above written.

                                SUBSCRIBER:

                                  /s/ Brad Horwitz
                                --------------------------------
                                  BRAD HORWITZ

<PAGE>   9
Accepted and agreed on the date hereof:

WESTERN WIRELESS INTERNATIONAL CORPORATION  WESTERN WIRELESS CORPORATION

By: /s/ John W. Stanton                  By: /s/ John W. Stanton
    -------------------------                -----------------------------------
    Name : John W. Stanton                   Name : John W. Stanton
    Title: Chairman and Chief                Title: Chairman and Chief Executive
           Executive Officer

<PAGE>   10
                               FIRST AMENDMENT TO
                   THE SUBSCRIPTION AND PUT AND CALL AGREEMENT
                    WITH RESPECT TO SHARES OF COMMON STOCK OF
                   WESTERN WIRELESS INTERNATIONAL CORPORATION

        This First Amendment to the Subscription and Put and Call Agreement with
respect to Shares of Common Stock of Western Wireless International Corporation
(the "Horwitz Agreement"), is made as of this 6th day of January, 1999 (the
"Amendment"), by and between Brad Horwitz ("Horwitz"), Western Wireless
International Corporation ("WWIC"), Western Wireless Corporation ("WWC"), and
WWC Holding Co., Inc. ("Holding Co.") (WWC and Holding Co. are collectively
referred to as "Western," and together with Horwitz and WWIC, collectively, the
"Parties").

                                   WITNESSETH:

        WHEREAS, Horwitz, WWIC, and WWC entered into the Horwitz Agreement;

        WHEREAS, WWC assigned its stock interest in WWIC to Holding Co., a
wholly-owned subsidiary of WWC, effective as of May 1, 1995;

        WHEREAS, pursuant to the Horwitz Agreement, Horwitz received a 10%
interest in WWIC (286 shares) in consideration of the $100,000 he invested
through January 1, 1996, and Western received a 90% interest in WWIC (2,574
shares) in consideration of the $900,000 it invested through January 1, 1996;

        WHEREAS, Western invested approximately $4 million into WWIC in excess
of $900,000 during 1996 (at a $19 million total post money valuation of WWIC);
approximately $12 million into WWIC between January 1, 1997 and June 30, 1997
(at a $50 million total post money valuation of WWIC); and approximately $13
million into WWIC between July 1, 1997 and December 31, 1997 (at a $80 million
post money valuation of WWIC) (see Exhibit A); and

        WHEREAS, Mr. Horwitz did not invest any additional funds following his
initial $100,000 investment;

        NOW, THEREFORE, in consideration of the promises and mutual covenants
contained herein, and for other good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, the Parties agree as follows:

        (1) WWIC shall issue Holding Co. an additional 4,219.2079 shares of
        common stock, par value $0.01 per share (the "WWIC Common Stock"),
        bringing the total outstanding shares of WWIC Common Stock to 7079.2079.
        With this issuance, the 286 shares of WWIC Common Stock currently held
        by Horwitz (the "Shares") shall constitute 4.04% of the aggregate number
        of shares of WWIC Common Stock issued and outstanding as of the date
        hereof.

        (2) Subparagraph 1(g) of the Horwitz Agreement is amended to read as
            follows:

                he has had an opportunity to discuss the business, management
                and financial affairs of WWIC, WWC Holding Co., Inc. ("Holding
                Co."), and its parent company, Western Wireless Corporation
                ("WWC"), with executive officers of WWIC, Holding Co., and WWC,
                and has had full and complete access to all information
                concerning WWIC, Holding Co., and WWC, which he deemed necessary
                and sufficient in order to make an informed decision to purchase
                the Shares subscribed for herein.

        (3) Paragraph 3 of the Horwitz Agreement is amended to read as follows:

<PAGE>   11
                On or after January 1, 1997, Holding Co. shall have the right,
                but not the obligation, to purchase all, but not less than all,
                of the Shares (the "Call"), such purchase to be effected by an
                exchange of the Shares for shares of common stock of WWC, par
                value $.001 (the "WWC Common Stock"), as set forth below. The
                Call shall be exercisable by Holding Co. at any time on or after
                January 1, 1997, upon written notice from Holding Co. to Horwitz
                (the "Call Notice"). The aggregate number of shares of WWC
                Common Stock to be exchanged by Holding Co. for the Shares as a
                result of the exercise of the Call (the "Call Consideration")
                shall be equal to the greater of (i) that number of shares of
                WWC Common Stock having a value equal to $100,000, based upon
                the Average Closing Price (as hereinafter defined), and (ii)
                that number of shares of WWC Common Stock having a value equal
                to the Fair Market Value (as hereinafter defined) of the Shares
                on the date of the Call Notice.

        (4) All references to "Company Common Stock" contained in the Horwitz
            Agreement are amended to read "WWC Common Stock."

        (5) Paragraph 4 of the Horwitz Agreement is amended to read as follows:

                On or after January 1, 1997, Horwitz shall have the right, but
                not the obligation, to require Holding Co. to purchase all, but
                not less than all, of the Shares (the "Put"), such purchase to
                be effected by an exchange of the Shares for shares of WWC
                Common Stock, as set forth below. The Put shall be exercisable
                by Horwitz at any time on or after January 1, 1997, upon written
                notice from him to Holding Co. (the "Put Notice"). The aggregate
                number of shares of WWC Common Stock to be exchanged by Holding
                Co. for the Shares as a result of the exercise of the Put (the
                "Put Consideration") shall be equal to the lesser of (i) that
                number of shares of WWC Common Stock having a value equal to
                $100,000, based upon the Average Closing Price, and (ii) that
                number of shares of WWC Common Stock having a value equal to the
                Fair Market Value of the Shares on the date of the Put Notice.
                Notwithstanding anything to the contrary herein, in the event
                Horwitz's employment by WWC is terminated for "Cause" (as such
                term is defined in Horwitz's Employment Agreement dated March
                20, 1996, between Horwitz and WWC), Horwitz shall be deemed to
                have exercised the Put and to have delivered the Put Notice and
                Holding Co. shall purchase the Shares at the Put Consideration.
                At the time of delivery of the Put Notice, Horwitz shall deliver
                to Holding Co. a subscription agreement with respect to the WWC
                Common Stock to be received by him, such subscription agreement
                to include comparable provisions to those set forth in Paragraph
                1 hereof.

        (6) Paragraphs 5, 8, and 9 of the Horwitz Agreement are amended as
            follows: all references to "the Company" contained therein are
            replaced by "Holding Co."

        (7) Paragraph 6 of the Horwitz Agreement is amended to read as follows:

                      In the event of a "Change of Control" of WWC (as such term
                      is defined in the Stock Option Agreement dated July 29,
                      1995, between WWC and Horwitz) Horwitz shall have the
                      right, but not the obligation, to require Holding Co. to
                      purchase all, but not less than all, of the Shares for
                      that number of shares of WWC Common Stock equal to the
                      Call Consideration and Holding Co. shall have the right,
                      but not the obligation, to require Horwitz to exchange
                      all, but not less than all, of the Shares, for that number
                      of shares of WWC Common Stock equal to the Call
                      Consideration; provided, however, if in connection with
                      the "Change of Control", shares of WWC Common Stock are
                      exchanged for or converted into cash, securities of
                      another entity or other consideration, Horwitz shall be
                      entitled to the same per share cash, securities or other
                      consideration.

<PAGE>   12
        (8) Subparagraphs 10(a), 10(b), 10(c) and 10(d) of the Horwitz Agreement
            are amended to read as follows:

                        (a) If at any time after Horwitz has been issued WWC
                Common Stock in exchange for Shares, WWC proposes to register
                any of the WWC Common Stock under the Securities Act (except
                pursuant to a registration statement for an initial public
                offering of the shares of common stock of WWC or a registration
                statement filed on Form S-8 or Form S-4, or such other form as
                shall be prescribed under the Securities Act for the same
                purposes or for any exchange offer), Holding Co. will at such
                time give written notice to Horwitz of WWC's intention to do so
                and, upon his written request given within twenty (20) days
                after Holding Co.'s giving of such notice, Holding Co. shall
                cause WWC to use its best efforts, but neither shall be under
                any duty, requirement or obligation, to effect the registration
                of such shares which WWC through Holding Co. shall have been so
                requested by Horwitz to register (the "Registrable Shares") by
                including such shares in such registration statement, all to the
                extent requisite to permit the sale or other disposition of such
                shares in accordance with the intended method-of sale or other
                disposition given in each such request. In the event that any
                registration pursuant to this Paragraph 10 shall be, in whole or
                in part, in connection with an underwritten offering of
                securities of WWC, any such request to register such Registrable
                Shares may, but need not, specify that such shares are to be
                included in the underwriting on substantially the same terms and
                conditions as the WWC Common Stock, if any, otherwise being sold
                through underwriters under such registration statement;
                Provided, however, that if the managing underwriter determines
                in its sole discretion and advises WWC that the inclusion in the
                registration statement of any or all such Registrable Shares
                Proposed to be included by Horwitz in such registration
                statement would interfere with the successful marketing of the
                securities proposed to be registered by WWC and any WWC Common
                Stock sought to be registered by any other stockholders of WWC
                to whom WWC has given priority registration rights, then the
                number of Registrable Shares requested to be included in the
                underwriting by Horwitz shall be reduced. No such reduction
                shall under any circumstances reduce the amount of securities
                being offered by WWC for its own account or sought to be
                registered by any other stockholders to whom WWC has given
                priority registration rights in the registration and the
                underwriting. If Horwitz proposes to distribute the Registrable
                Shares pursuant to such underwriting, he agrees, as a condition
                thereof, to enter into an underwriting agreement in customary
                form with the underwriter or underwriters selected by WWC for
                such underwriting. Horwitz agrees to be responsible for his own
                legal fees, costs and expenses in connection with such
                registration and his proportionate share of all fees, costs and
                commissions payable to brokers and underwriters in connection
                with such registration, such proportionate share to be equal to
                a fraction the numerator of which is the number of shares of WWC
                Common Stock being so registered by him and the denominator of
                which is the aggregate number of shares of WWC Common Stock
                being registered by WWC and all of the holders of WWC Common
                Stock participating in such registration.

                        (b) If and whenever Holding Co. is required by the
                provisions hereof to use its best efforts to cause WWC to effect
                registration of any of the Registrable Shares under the
                Securities Act, Holding Co. shall: (i) as expeditiously as
                practicable, furnish to Horwitz or cause to be furnished to
                Horwitz such number of copies of a prospectus and preliminary
                prospectus in conformity with the requirements of the Securities
                Act, and such other documents as Horwitz may reasonably request,
                in order to facilitate the public sale or other disposition of
                such shares; and (ii) use its best efforts to cause WWC to
                register or qualify the Registrable Shares covered by such
                registration statement under such other securities or blue sky
                laws of such jurisdictions as Horwitz shall reasonably request
                considering the nature and size of the offering and do any and
                all other acts and things which may be reasonably necessary or
                reasonably desirable to enable him to consummate the public sale
                or other disposition in each such jurisdiction of the
                Registrable Shares owned by Horwitz; provided, however, that
                Holding Co. shall not under any circumstances be required to (A)
                subject itself or WWC to

<PAGE>   13
                taxation in any such jurisdiction, (B) qualify itself or WWC to
                do business in any jurisdiction where it and/or WWC is not
                otherwise qualified, or (C) submit itself or WWC to the general
                jurisdiction or to the general service of process in any such
                jurisdiction;

                      (c) In each case of a registration of the Registrable
                Shares under the Securities Act, Holding Co. will cause WWC to
                indemnify and hold harmless Horwitz from and against any and all
                losses, claims, damages. liabilities and reasonable legal and
                other expenses (including reasonable costs of investigation)
                caused by any untrue statement or alleged untrue statement of a
                material fact contained in any registration statement under
                which such Registrable Shares were registered under the
                Securities Act, any prospectus or preliminary prospectus
                contained therein, or any amendment or supplement thereto, or
                caused by any omission or alleged omission to state therein a
                material fact required to be stated therein or necessary to make
                the statements therein not misleading, except insofar as such
                losses, claims, damages, liabilities or expenses are caused by
                any such untrue statement or omission or alleged untrue
                statement or omission based upon information relating to Horwitz
                which was furnished to Holding Co. and/or WWC in writing by
                Horwitz expressly for use therein.

                      (d) In each case of a registration of the Registrable
                Shares under the Securities Act, Horwitz shall indemnify and
                hold harmless Holding Co. and WWC, their directors and officers
                who sign the registration statement, and each person, if any,
                who controls Holding Co. and WWC within the meaning of the
                Securities Act or the Securities Exchange Act of 1934, as
                amended, to the same extent and in the same manner as the
                indemnity from Holding Co. and WWC in Paragraph 10(c) hereof,
                but: (i) only with respect to information relating to Horwitz
                furnished to Holding Co. and/or WWC in writing by him expressly
                for use in the registration statement, any prospectus or
                preliminary prospectus contained therein, or any amendment or
                supplement thereto, and (ii) only to the extent of the gross
                proceeds of sale received by Horwitz as a result of the sale of
                the Registrable Shares.

        (9)     Paragraph 12 of the Horwitz Agreement is amended to read as
                follows:

                      This Agreement contains the entire agreement among Holding
                      Co., WWC,WWIC and Horwitz with respect to his acquisition
                      on the date hereof of the Shares. This Agreement may not
                      be amended, waived, changed, modified or discharged except
                      by an instrument in writing executed by or on behalf of
                      Holding Co., WWC, WWIC and Horwitz.

        (10)    Subparagraphs 13(a) and (b) of the Horwitz Agreement are amended
                to read as follows:

                      (a) to Holding Co.:

                      WWC Holding Co., Inc.
                      3650 131st Avenue SE, Suite 400
                      Bellevue, WA 98006
                      Attention:  Chairman
                      Telecopier:  (425) 586-8010

                      to WWIC:

                      Western Wireless International Corporation
                      c/o WWC Holding Co., Inc.
                      3650 131st Avenue SE, Suite 400

<PAGE>   14
                      Bellevue, WA 98006
                      Attention:  Chief Executive Officer
                      Telecopier:  (425) 586-8010

                      with a copy in the case of Holding Co. and WWIC (which
                      does not constitute notice) to:

                      Rubin Baum Levin Constant & Friedman
                      30 Rockefeller Plaza, 29th Floor

                      New York NY 10112
                      Attention:  Barry A. Adelman, Esq.
                      Telecopier:  (212) 698-7825

               (b)    to Horwitz:

                      Mr. Brad Horwitz
                      c/o WWC Holding Co., Inc.
                      3650 131st Avenue SE, Suite 400
                      Bellevue, WA 98006
                      Telecopier:  (425) 586-8010

                      and/or to such other persons and addresses as either
                      Holding Co., WWIC or Horwitz has specified in writing to
                      the other by notice as aforesaid.

        (11)   Paragraph 14 of the Horwitz Agreement is amended as follows: all
        references to "the Company" are replaced by "WWC".

        (12)   Additional funding of WWIC by Western beginning January 1, 1998,
        shall constitute revolving debt pursuant to the terms and conditions
        contained in the Financing Term Sheet attached hereto as Attachment A
        and incorporated herein by reference.

        (13)   Except as amended herein, the terms of the Horwitz Agreement
        shall remain unchanged and in full force and effect.

        (14)   This Amendment may be executed in any number of counterparts,
        each of which when so executed shall constitute an original copy hereof,
        but all of which together shall constitute one agreement.

        IN WITNESS WHEREOF, this Amendment has been duly executed on the day and
year first written above.

WESTERN WIRELESS  INTERNATIONAL CORPORATION WESTERN WIRELESS CORPORATION

By:     /s/John W. Stanton                    By:    /s/John W. Stanton
        -----------------------                      ---------------------------
Name:   John W. Stanton                       Name:  John W. Stanton
        -----------------------                      ---------------------------
Its:    Chief Executive Officer               Its:   Chief Executive Officer
        -----------------------                      ---------------------------

BRAD HORWITZ

/s/ Brad Horwitz
--------------------------

<PAGE>   15
                                  ATTACHMENT A

                              FINANCING TERM SHEET

o       Any funds provided by Western to WWIC on or subsequent to January 1,
        1998, shall be considered revolving debt loaned by Western to WWIC
        ("Revolving Debt").

o       Revolving Debt shall accrue interest at a rate of 10.5% per annum.

o       Revolving Debt, including any accrued interest, shall be repaid to
        Western by WWIC upon the earlier of:

        (1)     the sale, transfer, conveyance, or other disposition of all or
                substantially all of the shares or assets of WWIC, in one
                transaction or a series of related transactions, other than to
                an Affiliate of WWIC (as such term is defined in the Horwitz
                Agreement); or

        (2)     at WWIC's discretion.

<PAGE>   16
                               SECOND AMENDMENT TO
                   THE SUBSCRIPTION AND PUT AND CALL AGREEMENT
                    WITH RESPECT TO SHARES OF COMMON STOCK OF
                   WESTERN WIRELESS INTERNATIONAL CORPORATION

        This Second Amendment to the Subscription and Put and Call Agreement
with respect to Shares of Common Stock of Western Wireless International
Corporation, as amended (the "Horwitz Agreement"), is made as of this 16th day
of January, 2001, by and between Bradley J. Horwitz ("Horwitz"), Western
Wireless International Corporation ("WWIC"), Western Wireless Corporation
("WWC"), and WWC Holding Co., Inc. ("Holding Co.") (WWC and Holding Co. are
collectively referred to as "Western," and together with Horwitz and WWIC,
collectively, the "Parties").

                                   WITNESSETH:

        WHEREAS, Horwitz and Western have each determined that it is in their
best interests to extend to February 28, 2001 the period during which Horwitz
shall have the right, but not the obligation, to require Holding Co. to exchange
all of his shares of WWIC for that number of shares of WWC equal to the Call
Consideration (as defined in the Horwitz Agreement);

        NOW, THEREFORE, in consideration of the promises and mutual covenants
contained herein, and for other good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, the Parties agree that Paragraph 8
of the Horwitz Agreement is amended to read as follows:

                      During the period from January 1, 2001 through February
                      28, 2001, Horwitz shall have the right, but not the
                      obligation, to require Holding Co. to exchange all, but
                      not less than all, of the Shares for that number of shares
                      of WWC Common Stock equal to the Call Consideration.

        Except as amended herein, the terms of the Horwitz Agreement shall
remain unchanged and in full force and effect.

        IN WITNESS WHEREOF, this amendment has been duly executed on the day and
year first written above.

WESTERN WIRELESS INTERNATIONAL CORPORATION         WESTERN WIRELESS CORPORATION

By: /s/ John W. Stanton                            By: /s/ John W. Stanton
    -------------------------                          -------------------------
    John W. Stanton                                    John W. Stanton
    Chairman and Chief                                 Chairman and Chief
    Executive Officer                                  Executive Officer

BRADLEY J. HORWITZ                                 WWC HOLDING CO., INC.

/s/ Bradley J. Horwitz                             By: /s/ John W. Stanton
    -------------------------                          -------------------------
                                                       John W. Stanton
                                                       Chairman and Chief
                                                       Executive Officer

<PAGE>   17
                               THIRD AMENDMENT TO
                   THE SUBSCRIPTION AND PUT AND CALL AGREEMENT
                    WITH RESPECT TO SHARES OF COMMON STOCK OF
                   WESTERN WIRELESS INTERNATIONAL CORPORATION

        This Third Amendment to the Subscription and Put and Call Agreement with
respect to Shares of Common Stock of Western Wireless International Corporation,
as amended (the "Horwitz Agreement"), is made as of this 28th day of February,
2001, by and between Bradley J. Horwitz ("Horwitz"), Western Wireless
International Corporation ("WWIC"), Western Wireless Corporation ("WWC"), and
WWC Holding Co., Inc. ("Holding Co.") (WWC and Holding Co. are collectively
referred to as "Western," and together with Horwitz and WWIC, collectively, the
"Parties").

                                   WITNESSETH:

        WHEREAS, Horwitz and Western have each determined that it is in their
best interests to extend to March 31, 2001 the period during which Horwitz shall
have the right, but not the obligation, to require Holding Co. to exchange all
of his shares of WWIC for that number of shares of WWC equal to the Call
Consideration (as defined in the Horwitz Agreement);

        NOW, THEREFORE, in consideration of the promises and mutual covenants
contained herein, and for other good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, the Parties agree that Paragraph 8
of the Horwitz Agreement is amended to read as follows:

                      During the period from January 1, 2001 through March 31,
                      2001, Horwitz shall have the right, but not the
                      obligation, to require Holding Co. to exchange all, but
                      not less than all, of the Shares for that number of shares
                      of WWC Common Stock equal to the Call Consideration.

        Except as amended herein, the terms of the Horwitz Agreement shall
remain unchanged and in full force and effect.

        IN WITNESS WHEREOF, this amendment has been duly executed on the day and
year first written above.

WESTERN WIRELESS INTERNATIONAL CORPORATION         WESTERN WIRELESS CORPORATION

By: /s/ John W. Stanton                            By: /s/ John W. Stanton
    -------------------------                          -------------------------
    John W. Stanton                                    John W. Stanton
    Chairman and Chief                                 Chairman and Chief
    Executive Officer                                  Executive Officer

BRADLEY J. HORWITZ                                 WWC HOLDING CO., INC.

/s/ Bradley J. Horwitz                             By: /s/ John W. Stanton
    -------------------------                          -------------------------
                                                       John W. Stanton
                                                       Chairman and Chief
                                                       Executive Officer

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