Document:

STANDARD FORM OF STORE LEASE

The Real Estate Board of New York, Inc.

 

Agreement of Lease, made as of this ___ day of August 2010 , between

 

ROBERT BIRNBAUM, having an office at 100 Field Street, West Babylon,
New York 11704

 

party of the first part, hereinafter referred to as OWNER, and

 

SPECIALTY BEVERAGE AND SUPPLEMENT INC., having an office at 1710
Church Street,Holbrook, New York 11741

 

party of the second part, hereinafter referred
to as TENANT,

Witnesseth: Owner hereby leases to Tenant and Tenant hereby hires
from Owner

10,000 Square Feet, Approximately

in the building known as 836 Grundy Avenue, Holbrook, New York 11741

for the term of three (3) years plus three (3) months.

(or until such term shall sooner cease and
expire as hereinafter provided) to commence on the

 

1st day of SEPTEMBER, 2010, and to end of the

 

30th

 

day of NOVEMBER, 2013,

both dates inclusive, at an annual rental rate of

SEE RIDER ATTACHED HEREWITH, SCHEDULE “A”

which Tenant agrees to pay in lawful money of the United States
which shall be legal tender in payment of all debts and dues, public and private, at the time of payment, in equal monthly installments
in advance on the first day of each month during said term, at the office of Owner or such other place as Owner may designate,
without any set off or deduction whatsoever, except that Tenant shall pay the first monthly installment(s) on the execution hereof
(unless this lease be a renewal).

 

In the event that, at the commencement of the
term of this lease, or thereafter, Tenant shall be in default in the payment of rent to Owner pursuant to the terms of another
lease with Owner or with Owner’s predecessor in interest, Owner may at Owner’s option and without notice to Tenant
add the amount of such arrears to any monthly installment of rent payable hereunder and the same shall be payable to Owner as additional
rent.

 

The parties hereto, for themselves, their heirs, distributees, executors,
administrators, legal representatives, successors and assigns, hereby covenant as follows:

Rent: 1. Tenant shall pay the rent as above and as hereinafter provided.

Occupancy: 2. Tenant shall use and occupy demised premises for

DISTRIBUTION OF BEVERAGES and SUPPLEMENTS

and for no other purpose. Tenant shall at all times conduct its
business in a high grade and reputable manner, shall not violate Article 37 hereof, and shall keep show windows and signs in a
neat and clean condition.

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        * Except for cosmetic changes

        Alterations: * 3. Tenant shall make no changes in or to the
        demised premises of any nature without Owner’s prior written consent. Subject to the prior written consent of Owner, and
        to the provisions of this article, Tenant, at Tenant’s expense, may make alterations, installations, additions or improvements
        which are nonstructural and which do not affect utility services or plumbing and electrical lines, in or to the interior of the
        demised premises by using contractors or mechanics first approved in each instance by Owner, Tenant shall, before making any alterations,
        additions, installations or improvements, at its expense, obtain all permits, approvals and certificates required by any governmental
        or quasi-governmental bodies and (upon completion) certificates of final approval thereof and shall deliver promptly duplicates
        of all such permits, approvals and certificates to Owner and Tenant agrees to carry and will cause Tenant’s contractors and
        sub-contractors to carry such workman’s compensation, general liability, personal and property damage insurance as Owner
        may require. If any mechanic’s lien is filed against the demised premises, or the building of which the same forms a part,
        for work claimed to have done for, or materials furnished to, Tenant, whether or not done pursuant to this article, the same shall
        be discharged by Tenant within 30 days thereafter, at Tenant’s expense, by payment or filing the bond required by law. All
        fixtures and all paneling, partitions, railings and like installations, installed in the premises at any time, either by Tenant
        or by Owner on Tenant’s behalf, shall, upon installation, become the property of Owner and shall remain upon and be surrendered
        with the demised premises unless Owner, by notice to Tenant no later than twenty days prior to the date fixed as the termination
        of this lease, elects to relinquish Owner’s rights thereto and to have them removed by Tenant, in which event, the same shall
        be removed from the premises by Tenant prior to the expiration of the lease, at Tenant’s expense. Nothing in this article
        shall be construed to give Owner title to or to prevent Tenant’s removal of trade fixtures, moveable office furniture and
        equipment, but upon removal of any such from the premises or upon removal of other installation as may be required by Owner, Tenant
        shall immediately and at its expense, repair and restore the premises to the condition existing prior to installation and repair
        any damage to the demised premises or the building due to such removal. All property permitted or required to be removed by Tenant
        at the end of the term remaining in the premises after Tenant’s removal shall be deemed abandoned and may, at the election
        of Owner, either be retained as Owner’s property or may be removed from the premises by Owner at Tenant’s expense.

        Repairs: 4. Owner shall maintain and repair the public portions
        of the building, both exterior and interior, except that if Owner allows Tenant to erect on the outside of the building a sign
        or signs, or a hoist, lift or sidewalk elevator for the exclusive use of Tenant, Tenant shall maintain such exterior installations
        in good appearance and shall cause the same to be operated in a good and workmanlike manner and shall make all repairs thereto
        necessary to keep same in good order and condition, at Tenant’s own cost and expense, and shall cause the same to be covered
        by the insurance provided hereafter in Article 8.
	
        Tenant shall, throughout the term of this lease, take good care
        of the demised premises and the fixtures and appurtenances therein, and the sidewalks adjacent thereto, and at its sole cost and
        expense, make all nonstructural repairs thereto as and when needed to preserve them in good working order and condition, reasonable
        wear and tear, obsolescence and damage from the elements, fire or other casualty, excepted. If the demised premises be or become
        infested with vermin, Tenant shall at Tenant’s expense, cause the same to be exterminated from time to time to the satisfaction
        of Owner. Except as specifically provided in Article 9 or elsewhere in this lease, there shall be no allowance to the Tenant for
        the diminution of rental value and no liability on the part of Owner by reason of inconvenience, annoyance or injury to business
        arising from Owner, Tenant or others making or failing to make any repairs, alterations, additions or improvements in or to any
        portion of the building including the erection or operation of any crane, derrick or sidewalk shed, or in or to the demised premises
        or the fixtures, appurtenances or equipment thereof. It is specifically agreed that Tenant shall be not entitled to any set off
        or reduction of rent by reason of any failure of Owner to comply with the covenants of this or any other article of this lease.
        Tenant agrees that Tenant’s sole remedy at law in such instance will be by way of an action for damages for breach of contract,
        The provisions of this Article 4 with respect to the making of repairs shall not apply in the case of fire or other Casualty which
        are dealt with in Article 9 hereof.

         

        Window Cleaning: 5. Tenant will not clean nor require, permit,
        suffer or allow any window in the demised premises to be cleaned from the outside in violation of Section 202 of the New York State
        Labor Law or any other applicable law or of the Rules of the Board of Standards and Appeals, or of any other Board or body having
        or asserting jurisdiction.

         

        Requirements of Law, Fire Insurance: 6. Prior to the commencement
        of the lease term, if Tenant is then in possession, and at all times thereafter, Tenant, at Tenant’s sole cost and expense,
        shall promptly comply with all present and future laws, orders and regulations of all state, federal, municipal and local governments,
        departments, commissions and boards and any direction of any public officer pursuant to law, and all orders, rules and regulations
        of the New York Board of Fire Underwriters or the Insurance Services Office, or any similar body which shall impose any violation,
        order or duty upon Owner or Tenant with respect to the demised premises, and with respect to the portion of the sidewalk adjacent
        to the premises, if the premises are on the street level, whether or not arising out of Tenant’s use or manner of use thereof,
        or with respect to the building if arising out of Tenant’s use or manner of use of the premises or the building (including
        the use permitted under the lease). Except as provided in Article 29 hereof, nothing herein shall require Tenant to make structural
        repairs or alterations unless Tenant has by its manner of use of the demised premises or method of operation therein, violated
        any such laws, ordnances, orders, rules, regulations or requirements with respect thereto. Tenant shall not do

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        or permit act or thing to be done in or to the demised premises
        which is contrary to law, or permit any act or thing to be done in or to the demised premises which is contrary to law, or which
        will invalidate or be in conflict with public liability, fire or other policies of insurance at any time carried by or for the
        benefit of Owner. Tenant shall pay all costs, expenses, lines, penalties or damages, which may be imposed upon Owner by reason
        of Tenant’s failure to comply with the provisions of this article. If the fire insurance rate shall, at the beginning of
        the lease or at any time thereafter, be higher than it otherwise would be, then Tenant shall reimburse Owner, as additional rent
        hereunder, for that portion of all fire insurance premiums thereafter paid by Owner which shall have been charged because of such
        failure by Tenant, to comply with the terms of this article. In any action or proceeding wherein Owner and Tenant are parties,
        a schedule or “make-up” of rate for the building or demised premises issued by a body making fire insurance rates applicable
        to said premises shall be conclusive evidence of the facts therein stated and of several items and charges in the fire insurance
        rate then applicable to said premises.

         

        Subordination:- 7. This lease is subject and subordinate
        to all ground or underlying leases and to all mortgages which may now or hereafter affect such leases or the real property of which
        demised premises are a part and to all renewals. Modifications, consolidations, replacements and extensions and of any such underlying
        leases and mortgages. This clause shall be self-operative and no further instrument of subordination shall be required by any ground
        or underlying lessor or by any mortgagee, affecting any lease or the real property of which the demised premises are a part. In
        confirmation of such subordination, Tenant shall from time to time execute promptly any certificate that Owner may request.

         

        Tenant’s Liability Insurance Property Loss, Damage Indemnity:
        8. Owner or its agents shall not be liable for any damage to property of Tenant or of others entrusted to employees of the
        building, nor for loss of or damage to any properly of Tenant by theft or other wise, nor for any injury or damage to persons or
        properly resulting from any cause of whatsoever nature, unless caused by or due to the negligence of Owner, its agents, servants
        or employees. Owner or its agents will not be liable for any such damage caused by other tenants or persons in, upon or about said
        building or caused by operations in construction of any private, public or quasi public work. Tenant agrees, at Tenant’s
        sole cost and expense, to maintain general public liability insurance in standard form in favor of Owner and Tenant against claims
        for bodily injury or death or properly damage occurring in or upon the demised premises, effective from the date Tenant enters
        into possession and during the term of this lease, Such insurance shall be in an amount and with carriers acceptable to the Owner.
        Such policy or policies shall be delivered to the Owner.
	
        account or any period subsequent to such date shall be returned
        to Tenant. Unless Owner shall serve a termination notice as provided for herein, Owner shall make the repairs and restorations
        under the conditions of (b) and (c) hereof, with all reasonable expedition subject to delays due to adjustment of insurance claims,
        labor troubles and causes beyond Owner’s control. After any such casualty, Tenant shall cooperate with Owner’s restoration
        by removing from the premises as promptly as reasonably possible, all of Tenant’s salvageable inventory and movable equipment,
        furniture, and other property. Tenants liability for rent shall resume five (5) days after written notice from Owner that the premises
        are substantially ready for Tenant’s occupancy. (e) Nothing contained hereinabove shall relieve Tenant from liability that
        may exist as a result of damage from fire or other casualty. Notwithstanding the foregoing, including Owner’s obligation
        to restore under subparagraph (b) above, each party shall look first to any insurance in its favor before making any claim against
        the other party for recovery for loss or damage resulting from fire or other casually, and to the extent that such insurance is
        in force and collectible and to the extent permitted by law, Owner and Tenant each hereby releases and waives all right of recovery
        with respect to subparagraphs (b), (d) and (e) above, against each other or any one claiming through or under each of them by way
        of subrogation o otherwise. The release and waiver herein referred to shall be deemed to include any loss or damage in the demised
        premises and/or to any personal property, equipment, trade fixtures, goods and merchandise located therein. The foregoing release
        and waiver shall be in force only if both releasors’ insurance policies contain a clause providing that such a release or
        waiver shall not invalidate the insurance. Tenant acknowledges that Owner will not carry insurance on Tenant’s furniture
        and/or furnishings or any (fixtures or equipment, improvements, or appurtenances removable by Tenant and agrees that Owner will
        not be obligated to repair any damage thereto or replace the same. (f) Tenant hereby waives the provisions of Section 227 of the
        Real Property Law and agrees that the provisions of this article shall govern and control in lieu thereof.

         

        Eminent Domain 10. If the whole or any part of the demised
        premises shall be acquired or condemned by Eminent Domain for any public or quasi public use or purpose, then and in that event,
        else term of this lease shall cease and terminate from the date of title vesting in such proceeding and Tenant shall have no claim
        for the value of any unexpired term of said lease. Tenant shall have the right to make an independent claim to the condemning authority
        for the value of Tenant’s moving expenses and personal property, trade fixtures and equipment, provided Tenant is entitled
        pursuant to the terms of the lease to remove such property, trade fixtures and equipment at the end of the term and provided further
        such claim does not reduce Owner’s award.

         

 

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        On Tenant’s default in obtaining or delivering any such policy
        or policies or failure to pay the charges therefor, Owner may secure or pay the charges (or any such policy or policies and charge
        the Tenant as additional rent thereof. Tenant shall indemnify and save harmless Owner against and from all liabilities, obligations,
        damages, penalties, claims, costs and expenses for which Owner shall not be reimbursed by insurance, including reasonable attorneys
        fees, paid, suffered or incurred as a result of any breach by Tenant, Tenant’s agent, contractors, employees, invitees, or
        licensees, of any covenant on condition of this lease, or the carelessness, negligence or improper conduct of the Tenant, Tenant’s
        agents, contractors, employees, invitees or licensees. Tenant’s liability under this lease extends to the acts and omissions
        of any subtenant, and any agent, contractor, employee, invitee or licensee of any subtenant. In case any action or proceeding is
        brought against Owner by reason of any such claim, Tenant, upon written millet from Owner, will, at Tenant’s expense, resist
        or defend such action or proceeding by counsel approved by Owner in writing, such approval not to be unreasonably withheld.

         

        Destruction, Fire and Other Casualty: 9. (a) If the demised
        premises or any part thereof , shall be damaged by fire or other casualty, Tenant shall give immediate notice thereof to Owner
        and this lease shall continue in full force and effect except as hereinafter set forth., (b) If the demised premises are partially
        damaged or rendered partially unusable by fire or other casualty, the damages thereto shall be repaired by and at the expense of
        Owner and the rent and other items of additional rent, until such repair shall be substantially completed, shall be apportioned
        from the day following the casualty according to the part of the premises which is usable, (c) If the demised premises are totally
        damaged or rendered wholly unusable by fire or other casualty, then the rent and other items of additional rent as hereinafter
        expressly provided shall be proportionately paid up to the time of the casualty and thenceforth shall cease until the date when
        the premises shall have been repaired and restored by Owner (or sooner reoccupied in part by Tenant then rent shall be apportioned
        as provided in subsection (b) above), subject to Owner’s right to elect not to restore the same as hereinafter provided.
        (d) If the demised premises are rendered wholly unusable or (whether or not the demised premises are damaged in whole or in part)
        if the building inclusive of the demised premises shall be so damaged that Owner shall decide to demolish it, or to rebuild it,
        then in any of such events, Owner may elect to terminate this least by written notice to Tenant given within 90 days after such
        fire or casualty or 30 days after adjustment of the insurance claim for such fire or casualty, whichever is sooner, specifying
        a date for the expiration of the lease. which date shall not be more than 60 days after the giving of such notice, and upon the
        date specified in such notice the term of this lease shall expire as fully and completely as if such date were the date set forth
        above for the termination of this lease and Tenant shall forthwith quit, surrender and vacate the premises without prejudice however,
        to Owner’s rights and remedies against tenant under the tease provisions in effect prior to such termination, and any rent
        owing shall be paid up to such date and any payments of rent made by Tenant which were on
	
        Assignment, Mortgage Etc: 11. Tenant for itself, its heirs,
        distributees, executors, administrators, legal representatives, successors and assigns expressly covenants that it shall not assign,
        mortgage or encumber this agreement, nor underlet, or suffer or permit the demised premises or any part thereof to be used by others,
        without the prior written consent of Owner in each instance. Transfer of the majority of the stock of a corporate tenant or the
        majority partnership interest of a partnership tenant shall be deemed an assignment. If this lease be assigned, or if the demised
        premises or any part thereof be underlet or occupied by anybody other than Tenant, Owner may, after default by Tenant, collect
        rent from the assignee, under-tenant or occupant, and apply the net amount collected to the rent herein reserved, but no such assignment,
        underletting, occupancy or collection shall be deemed a waiver of the covenant, or the acceptance of the assignee, undertenant
        or occupant as tenant, or a release of Tenant from the further performance by Tenant of covenants on the part of Tenant herein
        contained. The consent by Owner to an assignment or underletting shall not in any wise be construed to relieve Tenant from obtaining
        the express consent in writing of Owner to any further assignment or underletting.

         

        Electric
        Current: 12. Rates and conditions in respect to submetering or rent inclusion, as the case may be, to be added in 
        RIDER attached hereto. Tenant covenants and agrees that at all times its use of electric current shall not exceed the capacity
        of existing feeders to the building or the risers or wiring installation and Tenant may not use any electrical equipment which,
        in Owner’s opinion, reasonably exercised, will overload such installations or interfere with the use thereof by other tenants
        of the building. The change at any time of slit character of electric service shall in no wise make Owner liable or responsible
        to Tenant, for any loss, damages or expenses which tenant may sustain.

         

        Access to Premises 13. Owner or Owner’s agents shall
        have the right (but shall, not be obligated) to enter the demised premises in any emergency at any time, and, at other reasonable
        times, to examine the same and to make such repairs. replacements and improvements as Owner may deem necessary and reasonably desirable
        to any portion of the building or which Owner may elect to perform, in the premises, following Tenant’s failure to make repairs
        or perform any work which Tenant is obligated to perform under this lease, or for the purpose of complying with laws, regulations
        and other directions of governmental authorities. Tenant shall permit Owner to use and maintain and replace pipes and conduits
        in and through the demised premises and to erect new pipes and conduits therein, provided they are concealed within the walls,
        floors or ceiling, wherever practicable. Owner may, during the progress of any work in the demised premises, take all necessary
        materials and equipment into said premises without the same constituting an eviction nor shall the Tenant be entitled to any abatement
        of rent while such work is in progress nor to any damages by reason of loss or interruption of business or otherwise. Throughout
        the term hereof Owner shall have the right to enter the demised premises at reasonable hours for the purpose of showing the same
        to prospective purchasers or mortgagees of the building, and during

 

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        the last six months of the term for the purpose of showing the same
        to prospective tenants and may, during said six months period, place upon demised premises the usual notice “To Let”
        and “For Sale” which notices Tenant shall permit to remain thereon without molestation. If Tenant is not present to
        open and permit an entry into the demised premises, Owner or Owner’s agents may enter the same whenever such entry may be
        necessary or permissible by master key or forcibly and provided reasonable care is exercised to safeguard Tenant’s property,
        such entry shall not render Owner or its agents liable therefor, nor in any event shall the obligations of Tenant hereunder be
        affected. If during the last month of term Tenant shall have removed all or substantially all of Tenant’s property therefrom,
        Owner may immediately enter, alter, renovate or redecorate the demised premises without limitation or abatement of rent, or incurring
        liability to Tenant for any compensation and such act shall have no effect on this lease or Tenant’s obligations hereunder.
        Owner shall have the right at any time, without the same constituting an eviction and without incurring liability to Tenant therefor
        to change the arrangement and/or location of public entrances, passageways, doors, doorways, corridors. elevators, stairs, toilets,
        or other public parts of the building and to change the name, number or designation by which the building may be known.

         

        Vault, Vault Space, Area: 14. No vaults, vault space or area,
        whether or not enclosed or covered, not within the property line of the building is leased hereunder, anything contained in or
        indicated on any such blue print or plan, or anything contained elsewhere in this lease to the contrary notwithstanding. Owner
        makes no representation as to the location of the property line of the building. All vaults and vault space and all such areas
        not within the property line of the building, which Tenant may be permitted to use and/or occupy, is to be used and/or occupied
        under a revocable license, and if any such license be revoked, or if the amount of such space or area be diminished or required
        by any federal, state or municipal authority or public utility, Owner shall not be subject to any liability nor shall Tenant be
        entitled to any compensation or diminution or abatement of rent, nor shall such revocation, diminution or requisition be deemed
        constructive or actual eviction. Any tax, fee or charge of municipal authorities for such vault or area shall be paid by Tenant.

         

        Occupancy: 15. Tenant will not at any time use or occupy
        the demised premises in violation of Articles 2 or 37 hereof, or of the certificate of occupancy issued for the building of which
        the demised premises are a part. Tenant has inspected the premises and accepts them as is, subject to the riders annexed hereto
        with respect in Owner’s work, if any. In any event, Owner makes no representation as to the condition of the premises and
        Tenant agrees to accept the same subject to violations whether or not of record.
	
        cured or remedied within said fifteen (15) day period, and if Tenant
        shall not have diligently commenced curing such default within such fifteen (15) day period, and shal1 not thereafter with reasonable
        diligence and in good faith proceed to remedy or cure such default, then Owner may serve a written five (5) days notice of cancellation
        of this lease upon Tenant, and upon the expiration of said five (5) days, thus lease and the term thereunder shall end and expire
        as fully and completely as if the expiration of such five (5) day period were the day herein definitely fixed for the end and expiration
        of this lease and the term thereof and Tenant shall then quit and surrender tile demised premises to Owner but Tenant shall remain
        liable as hereinafter provided. (2) If the notice provided for in (1) hereof shall have been given, and the term shall expire as
        aforesaid; or if Tenant shall make default in the payment of the rent reserved herein or any item of additional rent herein mentioned
        or any part of either or in making any other payment herein required; then and in any of such events Owner may without notice,
        re-enter the demised premises either by force or otherwise, and dispossess Tenant by summary proceedings or otherwise, and the
        legal representative of Tenant or other occupant of demised premises and remove their effects and hold the premises as if this
        lease had not been made, and Tenant hereby waives the service of notice of intention to re-enter or to institute legal proceedings
        to that end.

         

        Remedies of Owner and Waiver Redemption: 18. In case of any
        such default, re-entry, expiration and/or dispossess by summary proceedings or other wise, (a) the rent, and additional rent, shall
        become due thereupon and be paid up to the time of such reentry, dispossess and/or expiration. (b) Owner may re-let the premises
        or any part or parts thereof, either in the name of Owner or otherwise, for a term or terms, which may at Owner’s option
        be less than or exceed the period which would otherwise have constituted the balance of the term of this lease and may grant concessions
        or free rent or charge a higher rental than that in this lease, and/or (c) Tenant or the legal representatives of Tenant shall
        also pay Owner as liquidated damages for the failure of Tenant to observe and perform said Tenant’s covenants herein contained,
        any deficiency between the rent hereby reserved and/or covenanted to be paid and the net amount, if any, of the rents collected
        on account of the subsequent lease or leases of the demised premises for each month of time period which would otherwise have constituted
        the balance of the term of this lease. The failure of Owner to re-let the premises or any part or parts thereof shall not release
        or affect Tenant’s liability for damages. In computing such liquidated damages there shall be added to the said deficiency
        such expenses as Owner may incur in connection with reletting, such as legal expenses, reasonable attorneys’ fees brokerage
        advertising and for keeping the demised premises in good order or for preparing the same for re-letting. Any such liquidated damages
        shall be paid in monthly installments by Tenant on the rent day specified in this lease,

 

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        Bankruptcy: 16. (a) Anything elsewhere in this lease to the
        contrary notwithstanding, this tease may be cancelled by Landlord by the sending of a written notice to Tenant within a reasonable
        time after the happening of any one or mere of the following events: (1) the commencement of a case in bankruptcy or under the
        laws of any state naming Tenant as the debtor; or (2) the making by Tenant of an assignment or any other arrangement for the benefit
        of creditors under any slate statute. Neither Tenant nor any person claiming through or under Tenant, or by reason of any statute
        or order of court, shall thereafter be entitled to possession of the premises demised but shall forthwith quit and surrender the
        premises. If this lease shall be assigned in accordance with its terms, the provisions of this Article 16 shall be applicable only
        to the party then owning Tenant’s interest in this lease. (b) It is stipulated amid agreed that in the event of the termination
        of this lease pursuant to (a) hereof, Owner shall forthwith, notwithstanding any other provisions of this lease to the contrary,
        be entitled to recover from Tenant as and for liquidated damages an amount equal to the difference between the rent reserved hereunder
        for the unexpired portion of the term demised and the fair and reasonable rental value of the demised premises for the same period.
        In the computation of such damages the difference between any installment of rent becoming due hereunder after the date of termination
        and the fair and reasonable rental value of the demised premises for the period for which such installment was payable shall be
        discounted to the date of termination at the rate of four percent (4%) per annum. If such premises or any part thereof be re-let
        by the Owner for the unexpired term of said lease, or any part thereof, before presentation of proof of such liquidated damages
        to any court, commission or tribunal, the amount of rent reserved upon such re-letting shall be deemed to be the fair and reasonable
        rental value for the part or the whole of the premises so re-let during the term of the reletting. Nothing herein contained shall
        limit or prejudice the right of the Owner to prove for and obtain as liquidated damages by reason of such termination, an amount
        equal to the maximum allowed by any statute or rule of law in effect at list time when, and governing the proceedings in which,
        such damages are to be proved, whether or not such amount be greater, equal to, or less than the amount of the difference referred
        to above.

         

        Default: 17. (1) If Tenant defaults in fulfilling any of
        the covenants of this lease other than the covenants for the payment of rent or additional rent; or if the demised premises become
        vacant or deserted; or is any execution or attachment shall be issued against Tenant or any of Tenant’s property whereupon
        the demised premises shall be taken or occupied by someone other than Tenant; or if this lease be rejected under Section 365 of
        Title II of the U.S. Code (Bankruptcy Code); or if Tenant shall fail to move into or take possession of the premises within thirty
        (30) days after the commencement of the term of this lease, of which fact Owner shall be the sole judge; then, in any one or more
        of such events, upon Owner serving a written fifteen (15) days notice upon Tenant specifying the nature of said default and upon
        the expiration of said fifteen (15) days, if Tenant shall have failed to comply with or remedy such default, or if the said default
        or omission complained of shall be of a nature that the same cannot be completely
	
        Owner, in putting the demised premises in good order or preparing
        the same for re-rental may, at Owner’s option, make such alterations, repairs, replacements, and/or decorations in the demised
        premises as Owner, in Owner’s sole judgment, considers advisable and necessary for the purpose or re-letting the demised
        premises, and the making of such alterations, repairs, replacements, and/or decorations shall not operate or be construed to release
        Tenant from liability. Owner shall in no event be liable in any way whatsoever for failure to re-let the demised premises, or in
        the event that the demised premises are re-let, for failure to collect the rent thereof under such re-letting, and in no event
        shall Tenant be entitled to receive any excess, if any, of such net rent collected over the sums payable by Tenant to Owner hereunder.
        In the event of a breach or threatened breach by Tenant or any of the covenants or provisions hereof, Owner shall have the right
        of injunction and the right to invoke any remedy allowed at law or in equity as if re-entry, summary proceedings and other remedies
        were not herein provided for. Mention in this lease of any particular remedy, shall not preclude Owner from any other remedy, in
        law or in equity. Tenant hereby expressly waives any and all rights of redemption granted by or under any present or future laws.

         

        Fees and Expenses:19. If Tenant shall default in the observance
        or performance of any term or covenant on Tenant’s part to be observed or performed under or by virtue of any of the terms
        or provisions in any article of this lease, after notice if required and upon expiration of any applicable grace period if any,
        (except in an emergency), then, unless otherwise provided elsewhere in this lease, Owner may immediately or at any time thereafter
        and without notice perform the obligation of Tenant thereunder, and if Owner, in connection therewith or in connection with any
        default by Tenant in the covenant in pay rent hereunder, makes any expenditures, or incurs any obligations for the payment of money,
        including but not limited to reasonable attorney’s fees, in instituting, prosecuting or defending any actions or proceeding
        and prevails in any such action or proceeding. such sums so paid or obligations incurred with interest and costs shall be deemed
        to be additional rent hereunder and shall be paid by Tenant to Owner within ten (20) days of rendition of any bill or statement
        to Tenant therefor, and if Tenant’s lease term shall have expired at the time of making of such expenditures or incurring
        of such obligations, such sums shall be recoverable by Owner as damages.

         

        No Representations by Owner:- 20. Neither Owner nor Owner’s
        agent have made any representations or promises with respect to the physical condition of the building, the land upon which it
        is erected or the demised premises, the rents, leases, expenses of operation, or any other matter or thing affecting or related
        to the premises except as herein expressly set forth and no rights, easements or licenses are acquired by Tenant by implication
        or otherwise except as expressly set forth in the provisions of this lease. Tenant has inspected the building and the demised premises
        and is thoroughly acquainted with their condition, and agrees to take the same “as is” and acknowledges that the taking
        of possession of the demised premises ,by Tenant shall be conclusive evidence that the said premises and the building of which
        the same form a part were in good and satisfactory condition at the time such possession was so taken, except as to latent defects,
        All understandings

 

    	6

    	 

    

 

	
        and agreements heretofore made between the parties hereto are merged
        in this contract, which alone fully and completely expresses the agreement between Owner and Tenant and any executory agreement
        hereafter made shall be ineffective to change, modify, discharge or effect an abandonment of it in whole or in part, unless such
        executory agreement is in writing and signed by the party against whom enforcement of the change, modification, discharge or abandonment
        is sought.

         

        End of Term: 21. Upon the expiration or other termination
        of the terms of this lease, Tenant shall quit and surrender to Owner the demised premises, broom clean, in good order and condition,
        ordinary wear excepted, and Tenant shall remove all its property. Tenant’s obligation to observe or perform this covenant
        shall survive the expiration or other termination of this lease. If the last day of the term of this lease or any renewal thereof,
        falls on Sunday, this lease

        shall expire at noon the preceding Saturday unless it be a legal
        holiday in which case it shall expire at noon on the preceding business day.

         

        Quiet Enjoyment: 22. Owner covenants and agrees with Tenant
        that upon Tenant paying the rent and additional rent and observing and performing all the terms, covenants and conditions, on Tenant’s
        part to be observed and performed, Tenant may peaceably and quietly enjoy the premises hereby demised, subject, nevertheless, to
        the terms and conditions of this lease including, but not limited to, Article 33 hereof and to the ground leases, underlying leases
        and mortgages hereinbefore mentioned.

         

        Failure to Give Possession: 23. If Owner is unable to give
        possession of the demised premises on the date of the commencement of the term hereof, because of the holding-over or retention
        of possession of any tenant, undertenant or occupants, or if the premises are located in a building being constructed, because
        such building has not been sufficiently completed to make the premises ready for occupancy or because of the fact that a certificate
        of occupancy has not been procured or for any other reason, Owner shall not be subject to any liability for failure to give possession
        on said date and the validity of the lease shall not be impaired under such circumstances, nor shall the same be construed in any
        wise to extend the term of this lease, but the rent payable hereunder shall be abated (provided Tenant is not responsible for the
        inability to obtain possession or complete construction) until after Owner shall have given Tenant written notice that the Owner
        is able to deliver possession in the condition required, by this lease: If permission is given to Tenant to enter into the possession
        of the demised premises or to occupy premises other than the demised premises prior to the date specified as the commencement of
        the term of this lease, Tenant covenants and agrees that such possession and/or occupancy shall be deemed to be under all the terms,
        covenants, conditions and provisions of this lease except the obligation to pay the fixed annual rent set forth in page one of
        this lease. The provisions of this article are indented to constitute “an express provision to the contrary” within
        the meaning of Section 223-a of the New York Real Property Law.
	
        delayed from so doing by reason of strike or labor troubles, government
        prevention is or restrictions or by reason of any rule, order or regulation of any department or subdivision thereof of any government
        agency or by reason of the conditions of which have been or are affected, either directly or indirectly, by war or other emergency,
        or when. it’s the judgment of Owner, temporary interruption of such services is necessary by reason of accident, mechanical
        breakdown, or to make repairs, alternations of improvement.

         

        Bills and Notices: 27. Except as otherwise in this lease
        provided, a bill, statement, notice or communication which Owner may desire or be required to give to Tenant, shall be deemed sufficiently
        given or rendered if, in writing, delivered to Tenant personally or sent by registered or certified mail addressed to Tenant at
        the building of which the demised premises form a part or at the last know residence address or business address of Tenant or left
        at any of the aforesaid premises addressed to Tenant, and the time of the rendition of such bill or statement and of the giving
        of such notice or communication shall be deemed to be the time when the same is delivered to Tenant, mailed, or left at the premises
        as herein provided. Any notice by Tenant to Owner must be served by registered or certified mail addressed to Owner at the address
        first hereinabove givens or at such other address as Owner shall designate by written notice,

         

        Water Charges: 28. If Tenant requires, uses or consumes water
        for any purpose in addition to ordinary lavatory purposes (of which fact Tenant constitutes Owner to be the sole judge) Owner may
        install a water meter and thereby measure Tenant’s water consumption for all purposes. Tenant shall pay Owner for the cost
        of the meter and the cost of the installation thereof and throughout the duration of Tenant’s occupancy Tenant shall keep
        said meter and installation equipment in good working order and repair as Tenant’s own cost and expense. Tenant agrees in
        pay for water consumed, as shown on said meter as and when bills are rendered. Tenant covenants and agrees to pay the sewer rent,
        charge or any other tax, rent, levy or charms which

        now or hereafter is assessed, imposed or a lien upon the demised
        premises or the realty of which they are part pursuant to law, order or regulation made or issued in connection with the use, consumption,
        maintenance or supply of water, water system or sewage or sewage connection or system. The bill rendered by Owner shall be payable
        by Tenant as additional rent.

 

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        No Waiver: 24. The failure of Owner in seek redress for violation
        of, or to insist upon the strict performance of any covenant or condition of this lease or of any of the Rules or Regulations set
        forth or hereafter adopted by Owner, shall not prevent a subsequent act which would have originally constituted a violation from
        having all the force and effect of an original violation. The receipt by Owner of rent and/or additional rent with knowledge of
        the breach of any covenant of this lease shall not be deemed a waiver of such breach and no provision of this lease shall be deemed
        to have been waived by Owner unless such waiver be its writing signed by Owner. No payment by Tenant or receipt by Owner of a lesser
        amount that the monthly rent herein stipulated shall be deemed to be other than on account of the earliest stipulated rent, nor
        shall any endorsement or statement of any check or any letter accompanying any check or payment as rent be deemed an accord and
        satisfaction, and Owner may accept such check or payment without prejudice to Owner’ s right in recover the balance of such
        rent or pursue any other remedy in this lease provided. No act or thing done by Owner or Owner’s agents during the term hereby
        demised shall be deemed in acceptance of a surrender of said premises and no agreement to accept such surrender shall be valid
        unless in writing signed by Owner. No employee of Owner or Owner’s agent shall have any power to accept the keys of said
        premises prior to the termination of the lease and the delivery of keys to any such agent or employee shall not operate as a termination
        of the lease or it surrender of the premises.

         

        Waiver of Trial by Jury:25. It is mutually agreed by and
        between Owner and Tenant that the respective parties hereto shall and they Hereby do waive trial by jury in any action, proceeding
        or counterclaim brought by either of the parties hereto against the other (except for personal injury or properly damage) on any
        matters whatsoever arising out of or in any way connected with this lease, the relationship if Owner and Tenant, Tenant’s
        use of or occupancy of said premises, and any emergency statutory or any other statutory remedy. It is further mutually agreed
        that to the event Owner commences any proceeding or action for possession including a summary proceeding for possession of the
        premises, Tenant will not interpose any counterclaim of whatever nature or description in any such proceeding, including a counterclaim
        under Article 4 except statutory mandatory counterclaims.

         

        Inability to Perform: 26. This lease and the obligation of
        Tenant to pay rent hereunder and perform all of the other covenants and agreements hereunder on part of Tenant to be performed
        shall in no wise be affected, impaired or excused because Owner is unable to fulfill any of its obligations under this lease or
        to supply or is delayed in supplying any service expressly or impliedly to be supplied or is unable to make, or is delayed in making
        any repair, additions, alterations or decorations or is unable to supply or is delayed in supplying any equipment, fixtures or
        other materials if Owner is prevented or
	
        Sprinklers: 29. Anything elsewhere in this lease to the contrary
        notwithstanding, if the New York Board of Fire Underwriters or the Insurance Services Office or any bureau, department or official
        of the federal, state or city government require or recommend the installation of a sprinkler system or that any changes, modifications,
        alterations, or additional sprinkler heads or other equipment be made or supplied in an existing sprinkler system by reason of
        Tenant’s business, or the location of partitions, trade fixtures, or other contents of the demised premises, or for any other
        reason, or if any such sprinkler system installations, changes, modifications, alterations, additional sprinkler heads or other
        such equipment, become necessary to prevent the imposition of a penalty or charge against the full allowance for a sprinkler system
        in the fire insurance rate set by any said Exchange or by any fire insurance company, Tenant shall, at Tenant’s expense,
        promptly make such, sprinkler system installations, changes, modifications, alterations, and supply additional sprinkler heads
        or other equipment as required whether the work involved shall be structural in nature.

         

        Elevators, 30Tenant shall, at Tenant’s own expense,
        make all repairs and replacements to the sidewalks and curbs adjacent thereto and keep said sidewalks and curbs free from snow,
        ice, dirt and rubbish. Tenant shall pay to Owner the cost of removal of any of Tenant’s refuse and rubbish from the building.
        Bills for the same shall be rendered by Owner to Tenant at such times as Owner may elect and shall be due and payable when rendered,
        and the amount of such bills shall be deemed to be, and be paid as, additional rent. Tenant shall, however, have the option of
        independently contracting for the removal of such rubbish and refuse in the event that Tenant does not wish to have same done by
        employees of Owner. Under such circumstances, however, the removal of such refuse and rubbish by others shall be subject to such
        rules and regulation as, in the judgment of Owner, are necessary for the proper operation of the building. Tenant shall be responsible
        to supply heat at the premises at its sole cost and expense.

 

    	8

    	 

    

 

	
        Security: 31. Tenant has deposited with Owner the sum of
        $10,000 as security for the faithful performance and observance by Tenant of the terms and conditions of this lease; it is agreed
        that in the event Tenant defaults in respect of any of the terms, provisions and conditions of this lease, including, but not limited
        to, the payment of rent and additional rent, Owner may use, apply or retain the whole or any part of the security so deposited
        to the extent required for the payment of any rent and additional rent or any other sum as to which Tenant is in default or for
        any sum Owner may expend or may be required to expend by reason of Tenant’s default in respect of any of the terms, covenants
        and conditions of this lease, including but not limited to, any damages or deficiency in the re-letting of the premises, whether
        such damages or deficiency accrued before or after summary proceedings or other re-entry by Owner. In the event that Tenant shall
        fully and faithfully comply with all of the terms, provisions, covenants and conditions of this lease, the security shall be returned
        to Tenant after the date fixed as the end of the Lease and after delivery of the entire possession of the demised premises to Owner.
        In the event of a sale of the land and building or leasing of the building, of which the demised premises form a part, Owner shall
        have the right to transfer the security to the vendee or lessee and Owner shall thereupon be released by Tenant from all liability
        for the return of such security, and Tenant agrees to look to the new Owner solely for the return of said security; and it is agreed
        that the provisions hereof shall apply to every transfer or assignment made of the security to a new Owner. Tenant further covenants
        that it will not assign or encumber or attempt to assign or encumber the monies deposited herein as security and that neither Owner
        nor its successors or assigns shall be bound by any such assignment, encumbrance, attempted assignment or attempted encumbrance.

         

        Captions: 32. The Captions are inserted only as a matter
        of convenience and for reference and in no way define, limit or describe the scope of this lease nor the intent of any provision
        thereof,

         
	
        Pornographic Uses Prohibited:37. Tenant agrees that the value
        of the demised premises and the reputation of the Owner will be seriously injured if the premises are used for any obscene or pornographic
        purposes or any sort of commercial sex establishment . Tenant agrees that Tenant will not bring or permit any obscene or pornographic
        material on the premises, and shall not permit or conduct any obscene, nude, or semi-nude live performances on the premises, nor
        permit use of the premises for nude modeling, rap sessions, or as a so called rubber goods shops, or as a sex club of any sort,
        or as a “massage parlor.” Tenant agrees further that Tenant will not permit any of these uses by any sublessee or assignee
        of the premises. This Article shall directly bind any successors in interest to the Tenant. Tenant agrees that if any time Tenant
        violates any of the provisions of this Article, such violation shall be deemed a breach of a substantial obligation of the terms
        of this lease and objectionable conduct. Pornographic material is defined for purposes of this Article as any written or pictorial
        manner with prurient appeal or any objects of instrument that are primarily concerned with lewd or prurient sexual activity. Obscene
        material is defined here as it is in Penal law §235.00.

         

        Estoppel Certificate;38. Tenant, at any time, and from time
        to time, upon at least 10 days prior notice by Owner, shall execute, acknowledge and deliver to Owner, and/or to any other person,
        firm or corporation specified by Owner, a statement certifying that this lease is unmodified and in full force and effect (or,
        if there have been modifications, that the same is in full force and effect as modified and stating the modifications), stating
        the dates which the rent and additional rent have been paid, and stating whether or not there exists any defaults by Owner under
        this lease, and, if so, specifying each such default.

         

        Successors and Assigns: 39. The covenants, conditions and
        agreements contained in this lease shall bind and inure to the benefit of Owner and Tenant and their respective heirs, distributees,
        executors, administrators, successors, and except as otherwise provided in this lease, their assigns. Tenant shall look only to
        Owner’s estate and interest in the land and building for the satisfaction of Tenant’ s remedies for the collection
        of a judgment (or other judicial process) against Owner in the event of any default by Owner hereunder, and no other property or
        assets of such Owner (or any partner, member, officer or director thereof, disclosed or undisclosed), shall be subject in levy,
        execution or other enforcement procedure for the satisfaction of Tenant’s remedies under or with respect to this lease, the
        relationship of Owner and Tenant hereunder, or Tenant’s use and occupancy of the demised premises.

         

 

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        Definitions: 33. The term “Owner” as used in
        this lease means only the Owner, or the mortgage in possession, for the time being of the land and building (or the Owner of a
        lease of the building or of the land and building) of which the demised premises form a part, so that in the event of any sale
        or sales of said land and building or of said lease or in the event of a lease of said building, or of the land and building, she
        said Owner shall be and hereby is entirety freed and relieved of all covenants and obligations of Owner hereunder, and it shall
        be deemed and construed without further agreement between the parties of their successors in interest, or between the parties and
        the purchaser, at any such sale, or the said lessee of the building, or of the land and building, that the purchaser or the lessee
        of the building has assumed and agreed to carry out any and all covenants and obligations of Owner hereunder. The words “re-enter”
        and “re-entry” as used in this lease are not restricted to their technical legal meaning. The term “business
        days” as used in this lease shall exclude Saturdays, Sundays, and all days designed as holidays by the applicable building
        service union employees service contract of by the applicable Operating Engineers contract with respect to HVAC service. Wherever
        ii is expressly provided in this lease that consent shall not be unreasonably withheld, such consent shall not be unreasonable
        delayed.

         

        Adjacent Excavation Shoring: 34. If an excavation shall be
        made upon land adjacent - to the demised premises, or shall be authorized to be made, Tenant shall afford to the person causing
        or authorized to cause such, excavation, license to enter upon the demised premises for the purpose of doing such work as said
        persons shall deem necessary to preserve the wall or the building of which demised premises form a part from injury or damage and
        to support the same by proper foundations without any claim for damages or indemnity against Owner, or diminution or abatement
        of rent.

         

        Rules and Regulations: 35. Tenant and Tenant’s servants,
        employees, agents, visitors and licensees shall observe faithfully, and comply strictly with the Rules and Regulations and such
        other and further reasonable Rules and Regulations as Owner or Owner’s agents may from time to time adopt. Notice of any
        additional rules or regulations shall be given in such manner as Owner may elect. In case Tenant disputes the reasonableness of
        any additional Rule or Regulation hereafter made or adopted by Owner or Owner’s agents, the parties hereto agree to submit
        the question of the reasonableness of such Rule or Regulation for decision to the New York office of the American Arbitration Association,
        whose determination shall be final and conclusive upon the parties hereto. The right to dispute the reasonableness of any additional
        Rule or Regulation upon Tenant’s part shall be deemed waived unless the same shall be asserted by service of a notice, in
        writing upon Owner within fifteen (15) days after the giving of notice thereof. Nothing in this lease contained shall be construed
        to impose upon Owner any duty or obligation to enforce the Rules and Regulations or terms, covenants or conditions in any other
        lease, as against any other tenant and Owner shall not be liable to Tenant for violation of the same by any other tenant, its servants,
        employees, agents, visitors or licensees.

         

        Glass: 35. Owner shall replace, at the expense of Tenant,
        any and all plate and other glass damaged or broken from any cause whatsoever in and about the demised premises. Owner nay insure,
        and keep insured, at Tenant’s expense, all plate and other glass in the demised premises for and in the name of Owner. Bills
        for the premiums therefor shall be rendered by Owner to Tenant at such times as Owner may elect, and shall be due from, and payable
        by, Tenant when rendered, and the amount thereof shall be deemed to be, and be paid as, additional rent.
	

 

    	10

    	 

    

 

In Witness Whereof, Owner and Tenant have respectively signed and
sealed this lease as of the day and year first above written.

 

		
	Witness for Owner:	ROBERT BIRNBAUM, Owner
		
		SPECIALITY BEVERAGE and SUPPLEMENT INC.
	 	 
	Witness for Tenant:	By:
		
         

        Peter Scalise III, CEO

 

    	11

    	 

    

 

ACKNOWLEDGEMENTS

 

	
        CORPORATE OWNER

        STATE OF NEW YORK, ss.:

        County of__________

        On this day_____ of _______, 20____ ,

        before me personally came

        to me known, who being by me duly sworn, did depose and say that

        he resides in

        that he is the___________________________ of

        the corporation described in and which executed the foregoing instrument,
        as OWNER; that he knows the seal of said corporation; the seal affixed to said instrument is such corporate seal; that it was so
        affixed by order of the Board of Directors of said corporation, and that he signed his name. thereto by like order,
	
        CORPORATE TENANT

        STATE OF NEW YORK, ss.:

        County of__________

        On this day __________of________ , 20 ________,

        before me personally came

        to me known, who being by me duly sworn, did depose and say that

        he resides in

        that he is the ____________________________of

        the corporation described in and which executed the foregoing instrument,
        as TENANT; that he knows the seal of said corporation; the seal affixed to said instrument is such corporate seal; that it was
        so affixed by order of the Board of Directors of said corporation, and that he signed his name. thereto by like order,

 

 

	
        INDIVIDUAL OWNER

        STATE OF NEW YORK,

        ss.:

        County of__________________

        On this day__________ of ________,20________ ,

        before me personally came

        to be known, and known to me to be the individual described in and
        who, as OWNER, executed the foregoing instrument and acknowledged to me that he executed the same
	
        INDIVIDUAL TENANT

        STATE OF NEW YORK, ss.:

        County of____________

        On this day__________ of_______ , 20_______ ,

        before me personally came

        to be known, and known to me to be the individual described in and
        who, as TENANT, executed the foregoing instrument and acknowledged to me that he

        executed the same.

 

    	12

    	 

    

 

GUARANTY

 

	
        The undersigned Guarantor guarantees to Owner, Owner’s successors
        and assigns, the full performance and observance at all the agreements in be performed and observed by Tenant in the attached Lease,
        including the “Rules and Regulation” as therein provided, without requiring any notice to Guarantor of nonpayment,
        or nonperformance, or proof, or notice of demand to hold the undersigned responsible under this guaranty, all of which the undersigned
        hereby expressly waives and

        expressly agrees that the legality of this agreement and the agreements
        of the Guarantor under this agreement shall not be ended, or changed by reason of the claims to Owner against Tenant of any of
        the rights or remedies given to Owner as agreed in the attached Lease. The Guarantor further agrees that this guaranty shall remain
        and continue to in full force and effect as to any renewal, change or extension of the Lease. As a further inducement to Owner
        to make the Lease Owner and Guarantor agree that in any action or proceeding brought by either Owner or the Guarantor against the
        other on any matters concerning the Lease or of this guaranty that Owner and the undersigned shall and do waive trial by jury.

        Dated:___________________ 20___________

        ___________________________________________

        Guarantor

        ___________________________________________

        Witness

        IMPORTANT – PLEASE READ 

        RULES AND REGULATIONS ATTACHED TO AND

        MADE A PART OF THIS LEASE IN ACCORDANCE WITH ARTICLE 35.

        1. The sidewalks, entrances, driveways, passages, courts, elevators,
        vestibules, stairways, corridors or halls shall not be obstructed or encumbered by any Tenant or used for any purpose other than
        for egress from the demised premises and for delivery of merchandise and equipment in a prompt and efficient manner using elevators
        and passageways designated for such delivery by Owner. There shall not be used in any space, or in the public hall of the building,
        either by any tenant or by jobbers, or others in the delivery or receipt of merchandise, any hand trucks except those equipped
        with rubber tires and safeguards.

         

        2. If the premises are situated on the ground floor of the building,
        Tenant thereof shall further, at Tenant’s expense, keep the sidewalks and curb front of said premises clean and free from
        ice, snow, etc.

         

        3. The water and wash closets and plumbing fixtures shall not be
        used for any purposes other than those for which they were designed or constructed.

         

        4. Tenant shall not use, keep or permit to be used or kept any foul
        or noxious gas or substance in the demised premises, or permit or suffer the demised premises to be occupied or used in a manner
        offensive or objectionable to Owner or other occupants of the building by reason of noise, odors and/or vibrations or interfere
        in any way with other Tenants or those having business therein.

         

        5. No sign, advertisement, notice or other lettering shall be exhibited,
        inscribed, painted or affixed by any Tenant on any part of the outside of the demised premises or the building or on the inside
        of the demised premises if the same is visible from the outside of the premises without the prior written consent of Owner, except
        that the name of Tenant may appear on the entrance door of the premises. In the event of the violation of the foregoing by any
        Tenant, Owner may remove same without any liability and may charge the expense incurred by such removal to Tenant or Tenants violating
        this rule. Signs on interior doors and directory tablet shall be inscribed, painted or affixed for each Tenant by Owner at the
        expense of such Tenant, and shall be of a size, color and style acceptable to Owner. 

         

        6. No Tenant shall mark, paint, drill into, or in any way deface
        any part of the demised premises or the building of which they form a part. No boring, cutting or stringing of wires shall be permitted,
        except with the prior written consent of Owner, and as Owner may direct. No Tenant shall lay linoleum, or other similar floor covering
        , so that the same shall come indirect contact with the floor of the demised premises, and, if linoleum or other similar floor
        covering is desired to be used an interlining of builder’s deadening felt shall be first affixed to
	
        ___________________________________________

        Guarantor’s Residence

        ___________________________________________

        Business Address

        ____________________________________________

        Firm Name

         

        STATE OF NEW YORK 

        ) ss.:

        COUNTY OF 

         

        On this_________ day of__________ 20________ ,

        before me personally came_____________________ to

        me known and known to me to be the individual described in, and
        who executed the foregoing Guaranty and acknowledged to me that he executed the same.

        ____________

        Notary

        the floor, by a paste or other material, soluble in water, the use
        of cement or other similar adhesive material being expressly prohibited.

         

        7. Freight, furniture, business equipment, merchandise and bulky
        matter of any description shall be delivered to and removed from the premises only on the freight elevators and through the service
        entrances and corridors, and only during hours and in a manner approved by Owner. Owner reserves the right to inspect all freight
        to be brought into the building and to exclude from the building all freight which violates any of these Rules and Regulations
        or the lease of which these Rules and Regulations are a part

         

        9. Owner shall have the right to prohibit any advertising by any
        Tenant which, in Owner’s opinion, tends to impair the reputation of Owner and upon written notice from Owner, Tenant shall
        refrain from or discontinue such advertising.

         

        10. Tenant shall not bring or permit to be brought or kept in or
        on the demised premises, any inflammable, combustible, or explosive, or hazardous fluid material, chemical or substance, or cause
        or permit any odors of cooking or other processes, or any unusual or other objectionable odors to permeate in or emanate from the
        demised premises.

         

        11. Tenant shah not place a load on any floor of the demised premises
        exceeding the floor load per square foot area which it was designed to carry and which is allowed by law. Owner reserves the right
        to prescribe the weight and position of all safes, business machines and mechanical equipment. Such installations shall be placed
        and maintained by Tenant at Tenant’s expense in setting sufficient in Owner’s judgment to absorb and prevent vibration,
        noise and annoyance.

         

        12. Refuse and Trash - Tenant covenants and agrees, at its sole
        cost and expense, to comply with all present and future laws, orders and regulations of all state, federal, municipal and local
        governments, departments, commissions and boards regarding the collection, sorting, separation and recycling of waste products,
        garbage, refuse and trash. Tenant shall pay all coals, expenses, fines, penalties or damages that may be imposed on Owner or Tenant
        by reason of Tenant’s failure to comply with the provisions of this building Rule 12, and, at Tenant’s sole cost and
        expense, shall indemnify, defend and hold Owner harmless (including reasonable legal fees and expenses) from and against any actions,
        claims and suits arising from such non-compliance, utilizing counsel reasonable satisfactory to Owner.

 

    	13

    	 

    

 

 

	Address	
	Premises	
	TO	
	STANDARD FORM OF	
	
        STORE

        LEASE
	
	Dated	20
	Rent Per Year	
	Rent Per Month	
	Term	
	From	
	To	
	Drawn By:	
	Checked By:	
	Entered By:	
	Approved By:	

 

 

 

    	14

    	 

    
 

 

RIDER to Lease Agreement dated August ________, 2010 between Robert
Birnbaum, Owner,

and Specialty Beverage and Supplement Inc., Tenant.

 

40.               
Commencement Date. Supplementing ¶23 of the printed form of the Lease, the term
of this Lease shall commence on September 1, 2010.

 

41.               
Minimum Rent. The fixed Minimum Annual Rental during the term of this Lease shall be
payable to Owner in monthly installments in advance on the first (1st) day of each month during the said term. The tenant shall
have three (3) month’s rent concession. The first monthly installment of rent will be due December 1, 2010.

 

42.               
Additional Rent - Utility Charges. If utilities are not separately metered, Owner will
submit the actual bills for utility services to Tenant upon his receipt. Tenant will pay to Owner within thirty (30) days of receipt
of bills, as Additional Rent herein, the amount of said bills applicable to Tenant's premises which amount is conclusive against
Tenant. For the purposes of this Lease the term "utility services" shall include all water, gas, oil, and electric service
used by Tenant at the Demised Premises. Throughout the term of the Lease, Tenant shall pay for water, gas and electric to the suppliers,
as per meter readings.

 

42                
Additional Rent – Refuse Removal. Tenant shall be responsible for the cost of
removal of refuse and rubbish. In the event Tenant fails to pay any bill for refuse and rubbish removal, Owner may, at its option,
pay same and add the payment of same as Additional Rent, to be paid by Tenant at the next month following. The decision of Owner
shall be final and binding.

 

43                
Additional Rent - Real Estate Taxes.

A.                 
As used in this Lease:

                                
i.           
"Taxes" shall mean the real estate taxes and assessments and special assessments,
ordinary or extraordinary, foreseen and unforeseen, of any kind or nature whatsoever, by whatever name the same may be called,
which may be assessed, levied or imposed upon the demised premises or any part thereof or any appurtenances thereto by any governmental
bodies or authorities. If at any time during the term of this Lease the methods of taxation prevailing at the commencement of the
term hereof shall be altered so that in lieu of, or as an addition to, or as a substitute for, the whole or any part of the taxes,
assessments, levies, impositions or charges now levied, assessed or imposed, there shall be levied, assessed or imposed, wholly
or partially: (a) a tax assessment, levy or otherwise on the rents received therefrom; or (b) a license fee measured by the rent
payable by Tenant to Owner; or (c) any other such additional or substitute tax, assessment, levy, imposition or charge; then all
such taxes, assessments, levies, impositions or charges or the part thereof so measured or based shall be deemed to be included
within the term "Taxes" for the purpose hereof. If Owner shall be the lessee under a ground or underlying Lease, the
term "Taxes" as used in this Lease shall be deemed to mean and include the amounts payable as rent or as additional rent
or otherwise by Owner under said ground or underlying lease based on the taxes payable with respect to the Demised Premises. The
term "Taxes" shall not include, however, "Special Taxes" (hereinafter defined).

    	15

    	 

    

 

                               
ii.           
"Special Taxes" shall mean the real estate taxes and assessments and special assessments,
ordinary or extraordinary, foreseen and unforeseen, of any kind or nature whatsoever by whatever name the same may be called, which
may be assessed, levied or imposed upon the demised premises or any part thereof or any appurtenances thereto by any governmental
bodies or authorities for or in connection with water, sewerage, refuse collection and waste management, including, but not limited
to water rates, "Sewer District" charges (county and per parcel), "Commercial Refuse" charges and "Waste
Management" fees, and New York State MTA Tax.

 

                             
iii.           
"Tax Year" shall mean the fiscal year for which Taxes are levied by the governmental
authority.

 

B.                 
Tenant shall pay, as Additional Rent, all real estate taxes for the demised premises property,
or otherwise, over and above the Real Estate Taxes for the tax year 2010/11 and (ii) all Special Taxes due for each tax year accruing
during the term of this Lease from and after the rent commencement date. All such payments shall be appropriately prorated for
any partial tax years occurring during the first and last years of the term of this Lease. A copy of the tax bill of the governmental
body or authority shall be sufficient evidence of the amount of taxes and special taxes and for calculation of the amount to be
paid by Tenant. Tenant's pro rata share shall be calculated as the ratio between the amount of space occupied and the total square
footage of the building.

 

C.                 
Only Owner shall be eligible to institute tax reduction or other proceedings to reduce the
assessed valuation. Should Owner be successful in any such reduction proceedings and obtain a rebate for periods during which Tenant
has paid additional rent by reason of the amount of taxes for any tax year being in excess of the base taxes, Owner shall, after
deducting Owner's expenses in connection therewith including without limitation attorney's fees and disbursements, return to Tenant
such rebate, except that Tenant may not obtain any portion of the benefits which may accrue to Owner from any reduction in taxes
for any tax year below those imposed in the base tax year.

 

D.                 
(i) The amounts due under subparagraph "B" shall be collected as additional rent
without set off or deduction, and shall be paid in the following manner: Any adjustment in rent occurring by reason of subparagraph
"B" shall be effective as of the first day of the tax year concerned and, after Owner shall have furnished Tenant with
a statement setting forth the Taxes for the base tax year and the taxes and special taxes for the tax year concerned, all monthly
installments of rent shall reflect 1/12th of the annual amount of such adjustment until a new adjustment becomes effective pursuant
to the provisions of said subparagraph "B". Any changes in the taxes for the base tax year or by reason of changes in
the taxes or special taxes for any tax year prior to the then current tax year, if any, shall be paid by Tenant to Owner within
thirty (30) days after the statement covering such period is delivered to Tenant or a credit given by Owner towards the next ensuing
rent installments until the credit is exhausted, as the case may be.

    	16

    	 

    

 

 

                               
ii.           
If any such tax statement is furnished to Tenant after the commencement of the effective date
of any such adjustment, there shall be promptly paid by Tenant to Owner an amount equal to the portion of such adjustment allocable
to that part of the tax year which shall be elapsed prior to the first day of the calendar month next succeeding the calendar month
in which said statement was furnished to Tenant.

 

                             
iii.           
Owner's failure during the term of this Lease to prepare and deliver any of the foregoing
tax bills, statements or bills, or waive or cause Owner to forfeit or surrender its rights to collect any of the foregoing items
of additional rent which may have become due during the term of this Lease. Tenant's liability for the amounts due under this Article
"43" shall survive the expiration of the term.

 

43-a           
Additional Rent. Tenant shall be responsible for the payment, as Additional Rent, of
the "Commercial Refuse" charges and "Waste Management Fees" imposed by the County of Suffolk, Town of Babylon,
the Town of Babylon Waste Management District and/or their subdivisions and the New York State MTA Tax within fifteen (15) days
of the presentment of a statement by Owner to Tenant.

 

44                
Security Deposit.

A.                 
Tenant has deposited with Owner $10,000.00 as a security deposit required to be paid by Tenant
to Owner under this Lease, subject to collection, which sum is equal to two months rent. Said sum shall be held by Owner as security
for the faithful performance by Tenant of all of the terms, covenants, conditions and provisions of this Lease on the part of the
Tenant to be observed and performed in a non-interest bearing account. Said security deposit shall not be mortgaged, assigned,
transferred, or encumbered by Tenant, without the prior written consent of the Owner; and any such act on the part of Tenant shall
be without force and effect and shall not be binding on Owner. If any of the rents herein reserved, or any other sum required to
be paid by Tenant to Owner shall be overdue and unpaid, or if Owner shall make payments on behalf of the Tenant, or if Tenant shall
fail to perform any of the terms, covenants, conditions and/or provisions of this Lease on the part of the Tenant required to be
performed, then and in that event, Owner may, at Owner's sole option and without prejudice to any other remedy which Owner may
have on account thereof, upon prior notice to Tenant, apply said entire security deposit, or so much thereof as may be necessary
to compensate Owner for the payment of rent, additional rent, loss or damage sustained by Owner due to such breach on the part
of Tenant; and Tenant shall forthwith, on demand of Owner, restore said security to the original sum deposited. In the event of
bankruptcy, insolvency, or other creditor or debtor proceedings against Tenant, all monies paid on account of security shall be
deemed to be applied first to the payment of rent, additional rent, and other monies due Owner for periods prior to the filing
of such proceedings. Tenant shall deposit such additional sums as security, in accordance with all increases in the Minimum Rent
so that the security on deposit equals two (2) months' Minimum Rent.

    	17

    	 

    

 

 

B.                 
In the event that Tenant shall materially comply with all of the terms, covenants, conditions
and provisions on the part of Tenant to be performed under this Lease, including the payment of rents, additional rents, and other
monies due and owing as and when they shall be and become due during the term hereof, the aforesaid security deposit of Tenant
shall be returned in full to Tenant within thirty (30) days, at the end of the term of this Lease and after delivery of possession
of the Demised Premises to Owner in good order, repair, and otherwise as provided for under this Lease.

C.                 
Owner may assign any and all monies deposited by or on behalf of Tenant with Owner as security
under this Lease, to any purchaser of Owner's interest in the Property. In the event that such interest shall be sold, and upon
notice thereof by Owner to Tenant, Owner shall be deemed forever discharged from any liability with respect to such security; and
Tenant shall look solely to the purchaser of Owner's interest in the Property for the same. The foregoing shall also be deemed
to apply to any subsequent transferees.

 

D.                 
Tenant's failure to pay the security deposit or any installment thereof shall be a default
under this lease.

 

45                
Late Charges. If Tenant shall fail to pay any installment of minimum rent or any amount
of Additional Rent for more than ten (10) days after it shall have become due, Tenant shall pay Owner, on demand, a late charge
of five (5) cents for each dollar of the amount of such fixed rent or additional rent as shall not have been paid to Owner within
ten (10) days after becoming due. Such late charge(s) shall be without prejudice to any of Owner's rights and remedies hereunder,
or at law for non-payment or late payment of rent and shall be in addition thereto.

 

46                
Insurance. Tenant shall obtain and keep in full force and effect during the term of
this Lease, at its own cost and expense, public liability insurance, such insurance to afford protection in an amount not less
than $2,000,000 combined, single limit, protecting Owner and Tenant (and any mortgagee of Owner's interest in the Demised Premises
to whom notice shall have been given to Tenant) as insureds against any and all claims for personal injury, death, or property
damage occurring in, upon, adjacent to, or connected with the Demised Premises or any part thereof. Said insurance is to be written
in form satisfactory to Owner by good and solvent insurance companies of recognized standing, admitted to do business in the State
of New York and which shall be reasonably satisfactory to Owner. Tenant shall pay all premiums and charges therefor and upon failure
to do so. Owner may, but shall not be obligated to, make such payments, and in such latter event Tenant agrees to pay the amount
thereof, plus interest from the date of payment, to Owner on demand and such sum shall be deemed to be Additional Rent. Such insurance
policies shall include a provision to the effect that the same will be noncancellable except upon thirty (30) days advance written
notice to Owner. The original insurance policies or appropriate certificates shall be deposited with Owner, together with renewals,
replacements or endorsements thereof. At least twenty (20) days prior to the expiration of each such policy, Tenant shall pay the
premiums for renewal insurance and shall deliver to Owner (and any mortgagee designated by Owner) the original policy and duplicate
receipt evidencing payment thereof. If Tenant fails to pay any such premiums or deliver such policies, Owner at its option may,
but shall not be obligated to, procure and/or pay therefor, and the amounts paid by Owner, with interest thereon from the date
of payment, shall be due and payable by Tenant as Additional Rent with the next succeeding installment or rent which shall

    	18

    	 

    

 

become due after such payment by Owner, but such payment by Owner
of any such premium shall not be deemed to waive or release the default in such action as may be permissible hereunder as in the
case of a default in the payment of rent. Tenant shall not violate or permit to be violated any of the conditions or provision
of any such policy, and Tenant shall so perform and satisfy the requirements of the companies writing such policies that at all
times companies of good standing satisfactory to Owner and/or any mortgagee shall be willing to write and continue such insurance.
Tenant and Owner shall cooperate in connection with collection of any insurance money that may be due in the event of loss, and
Tenant shall execute and deliver to Owner such proofs of loss and other instruments which may be required for the purpose of obtaining
the recovery of any such insurance monies.

47                
Owner's Work.

 

A.                 
Subject to the Owner's Work set forth in Schedule "B" of the rider, Tenant accepts
the Demised Premises in an "as is" condition.

 

B.                 
Owner has no knowledge of any environmental conditions at the Demised Premises that would
constitute a violation of Federal, State, County or Town Statutes, or regulations.

 

C.                 
Owner shall be responsible for the maintenance of the roof at his own cost and expense, except
that Tenant shall reimburse Owner for the cost of all repairs and/or replacements with respect to the roof to the extent necessitated
by the negligence or intentional conduct of Tenant, its employees, agents, servants and invitees. Owner shall have the option to
treat such claims for reimbursement as Additional Rent.

 

48                
Tenant's Obligations.

 

A.                 
Tenant represents that it will not at any time use or occupy the Demised Premises in violation
of the “Use” Clause set forth in ¶2 of the Lease and of the Certificate of Occupancy issued for the building of
which the Demised Premises constitute a part, or to permit the use of the Demised Premises contrary to any covenant, easement or
restrictions or hereafter of record affecting the Demised Premises or the building of which the Demised Premises constitutes a
part (provided same do not prohibit the use of the Demised Premises by Tenant) or any applicable statute, ordinance or regulation
of any governmental agency having jurisdiction over said Demised Premises.

 

B.                 
Tenant is solely responsible for the costs for furnishing water, heat, air conditioning, electricity
and to maintain heating, air conditioning and cooling systems, including oil or gas burner, as charged by the utility companies.
Tenant shall maintain such systems in working order at all times. Temperature must be adequate to prevent freezing of pipes. 

 

Tenant shall contract with a service company
approved by Landlord for the preventive maintenance of the HVAC and a copy of the service contract (which contract shall be subject
to Landlord’s approval) shall be furnished by Tenant to Landlord within ten (10) days after Tenant’s opening for business,
and a copy of any subsequent contract shall be furnished by Tenant to Landlord within ten (10) days after the same becomes effective.
Such service contract must provide for at least four (4) visits, inspections and services each year and the regular changing of
filters.

    	19

    	 

    

 

C.                 
Tenant shall maintain the exterior portion of the property, including the sidewalk adjacent
to the building, and rear portion of the building adjacent to the storefront and parking area (if any), in good repair and free
of debris and garbage, and shall be responsible for ice and snow removal to the sidewalk and parking area. Tenant shall not be
permitted to maintain, store or hold its equipment or vehicles (collectively, "Equipment") on the exterior portions of
the Demised Premises. All Equipment shall be stored inside the building of the Demised Premises. Tenant's failure to comply with
the terms of this Article shall be deemed a material default of the Lease.

 

D.                 
Tenant covenants and warrants that it will not under any conditions utilize, store or maintain
toxic and hazardous materials or chemicals at the Demised Premises or the exterior portions thereto. Tenant under no condition
will store toxic and hazardous pesticides in or about the Demised Premises. Tenant will not dispose of any toxic or hazardous materials,
pesticides and chemicals into the water or sewage systems or take any action or do any act that may contaminate the ground water,
water, soil and the environs of the Demised Premises and the surrounding area. All waste oils, if any, shall be disposed by Tenant
by licensed companies authorized to dispose of waste oils. Tenant shall be responsible for any environmental damage it causes by
a breach of this provision and shall indemnify the Owner for any damages, claims and costs arising from Owner's remedying such
damages including Owner's attorney's fees. This provision will survive the termination of the Lease.

 

E.                  
Tenant shall comply with and have the sole liability and responsibility to obtain and pay
for all permits and certificates of occupancy and/or completion required by all Federal, State, County, City and Town laws, regulations
and ordinances having jurisdiction over the conduct, control and operation of the business set forth in the "use" clause
of this Lease and all alterations set forth in Schedule C, if any. Said permits and certificates shall be obtained prior to taking
possession and occupancy of the premises. All office, warehouse, storage and factory "buildouts" and alterations must
comply with all State, County and Town laws, regulations and ordinances.

 

It is expressly understood and agreed that the
Owner is not and shall not be under any liability or responsibility to obtain any variances or variations from the provisions of
any law, statute or ordinance of any governmental authority having jurisdiction of said premises with respect to Tenant's use thereof;
nor shall the Owner be under any liability or responsibility in respect of any licenses or permits for the conduct by the Tenant
of its business in the said Demised Premises. Tenant shall obtain, maintain and renew any licenses or permits necessary for the
conduct of Tenant's business in the Demised premises.

    	20

    	 

    

 

F.                  
Tenant shall take good care of the interior and exterior of the Demised Premises and the fixtures,
equipment, appurtenances and systems therein and adjacent sidewalks and at Tenant's sole cost and expense make all non-structural
repairs thereto as and when needed to preserve them in good working order and condition, reasonable wear and tear, obsolescence
and damage from the elements, fire or other casualty excepted. Notwithstanding the foregoing, all damage or injury to the Demised
Premises or to any other part of the building, or to its fixtures, equipment and appurtenances whether requiring structural or
non-structural repairs, caused by or resulting from carelessness, omission, neglect or improper conduct of Tenant, Tenant's servants,
employees, invitees or licensees, shall be repaired promptly by Tenant at its sole cost and expense, to the satisfaction of Owner
reasonably exercised. Tenant shall also repair all damage to the building and the Demised Premises caused by the moving of Tenant's
fixtures, furniture or equipment. All of the aforesaid repairs shall be of quality or class equal to the original work or construction.
If Tenant fails, after ten (10) days' notice to proceed with due diligence to make repairs required to be made by the Tenant, or
perform work as required in this paragraph, the same may be made by the Owner at the expense of the Tenant and the expenses thereof
incurred by Owner shall be collectible as additional rent after rendition of a bill or statement therefor. If the Demised Premises
is or becomes infested with vermin, Tenant shall at Tenant's expense cause the same to be exterminated from time to time to the
satisfaction of Owner. Tenant shall give Owner prompt notice of any defective condition in any plumbing, heating and/or air conditioning
system or electrical system located in, servicing or passing through the Demised Premises.

 

G.                 
Tenant shall from time to time, within twenty (20) days after Owner's request therefor in
each instance execute, acknowledge and deliver to Owner a certificate (a) identifying this Lease and any amendments or modifications
hereto, and (b) stating (I) whether or not Tenant has accepted possession of the Premises, (ii) the amount of rent then payable
hereunder, including the types and amounts of all escalations included therein, (iii) the respective dates through which rent and
the various escalations have been paid, (iv) that this Lease is in full force and effect and that this Lease is unmodified except
as may be noted under item (a) above, (v) that there exists no default (or other fact which, with one or both of the passage of
time or the giving of notice, would constitute a default) under this Lease, or, if Tenant claims any such defaults exist, specifying
the nature and extent thereof, (vi) any claim by Tenant concerning incomplete Owner work at the Premises, and (vii) such other
information as Owner may request. If Tenant fails to deliver such permits within such twenty (20) day period, Tenant shall be in
default under this lease. The failure of Tenant to furnish said certificates shall be deemed a default.

 

H.                 
In addition to the contents of the printed form to which this rider is attached, Tenant agrees
that it will not permit anything to enter the drain, waste or pipes which to Tenant's knowledge will cause or create a stoppage
or which will have a damaging, corrosive or deteriorating effect on said drainage pipes. Tenant shall be responsible for and maintain
the drainage lines within the Demised Premises and from the Demised Premises to the sewer system, it being understood, however,
that Tenant shall be required to repair the lines only for Tenant's negligence or willful conduct.

    	21

    	 

    

 

I.                   
If there shall be grease or other trap installed by either Owner or Tenant within the Demised
Premises or between the Demised Premises and the sanitary system, Tenant shall, at Tenant's sole cost and expense periodically,
when necessary, clean said grease or other trap or other similar device and maintain the same in good operating condition.

 

49                
Default Provisions.

 

A.                 
In addition to the rights conferred upon Owner in the printed form of the Lease, the following
shall constitute an “Event of Default” hereunder:

 

                    
i.                       
The failure of the Tenant to utilize and occupy the Demised Premises for the purpose set forth
herein for a period of thirty (30) consecutive days during the term hereof shall constitute a material breach of this entire Lease.

 

                   
ii.                       
The failure of the tenant to pay any installment of Minimum Rent or any amount of Additional
rent (collectively, the “Rent”) and such failure shall continue for more than three (3) business days after Tenant’s
receipt of Owner’s notice (facsimile receipt being deemed to notice hereunder) of such failure. If Owner, at its option,
gives written notice to Tenant stating that the Lease and Term shall expire and terminate on a date set forth in the Notice, which
date shall be not less than three (3) days after the giving of the Notice, and if, on the date specified in the Notice the tenant
has not cured the default by paying the Rent, plus accrued late charges, then this Lease and Term and all rights that Tenant has
under this Lease shall terminate and expire as if the date herein were definitely fixed for the expiration of the Term and Tenant
shall immediately quit and surrender the premises, but tenant shall be nonetheless liable for its obligations under Paragraph 17
of the Lease.

 

                 
iii.                       
The failure of the Tenant to pay the minimum annual rent on the first day of each month, plus
any applicable grace periods, for three (3) consecutive months, or for a total of five (5) months in any particular twelve (12)
month period shall constitute a material breach of this entire Lease.

 

B.                 
In the event Tenant threatens to do or actually does any act prohibited by the terms of this
Lease, Owner shall have the right of injunction to restrain the same and the right to invoke any other remedy at law or in equity
as if specific remedies, indemnity or reimbursement were provided for in this Lease.

 

C.                 
The rights and remedies given to Owner in this lease are distinct, cumulative and separate
and no one of them whether or not exercised by Owner shall be deemed to be in exclusion of any of the others.

 

D.                 
In any proceeding or action instituted by the Owner to enforce this or any other provision
of the Lease, the Owner shall be entitled to recover from the Tenant his reasonable attorney’s fees, costs and disbursements.
In the case Owner institutes such proceeding or action, the amount of such expenses, attorney’s fees, costs and disbursements
shall, at the option of the Owner, be deemed to be additional rent hereunder, and shall be due from Tenant to Owner on the respective
expenses, or on the first day of any succeeding month.

    	22

    	 

    

 

50                
Tenant's Indemnity.

 

A.                 
Tenant hereby indemnifies and saves Owner and its agents harmless against and from any and
all claims in the conduct of the business or in management or the premises, or any work or thing whatsoever done, or any condition
created, or accident, injury or damage caused to any person or property in or about the premises (including the sidewalks and adjacent
areas) during the term of this Lease or during the period of time, if any, prior to the commencement date that Tenant may have
been given access to the premises pursuant to this Lease, or arising from any act, omission or negligence of Tenant or any of its
subtenants or licensees or its or their employees, agents, or contractors, (including, without limitation, attorney's fees and
disbursements) incurred in or in connection with each such claim or action or proceeding brought thereon, and the defense thereof
(except if arising solely from acts of Owner), and all costs, expenses and liabilities and attorney's fees, unless same are caused
by the Owner or the Owner's agents or employees or anyone under the Owner's control. Tenant will, on demand, repay to Owner any
amount that Owner may be obligated to pay for any such damages, and the reasonable costs, expense and attorney's fees of any claims
for damages. In case any action or proceeding be brought against Owner by reason of any such claim, Tenant, upon notice from Owner,
shall resist and defend such action or proceeding by counsel chosen by Tenant, who shall be satisfactory to Owner. Tenant or its
counsel shall keep Owner fully apprised at all times of the status of such defense. Counsel for Tenant's insurer shall be deemed
satisfactory to the Owner.

 

B.                 
Tenant covenants, represents and warrants that the premises will be maintained and business
conducted at all times in strict compliance with all rules and regulations of local, state and federal environmental protection
agencies. All solvents, petroleum products, paints shall be stored and disposed of in accordance with directives of the appropriate
governmental agencies.

 

C.                 
Tenant shall hold Owner harmless and indemnify him from any claims made by Federal, State,
County or Town governments, or agencies thereof, or any municipality, for any damages arising from any act of commission or omission
by the Tenant or its agents or of any violation or claim or damage incurred by virtue thereof from any notice of violation issued
by any governmental or municipal authority having jurisdiction over the premises. This provision shall survive the termination
of the Lease. Damages shall include indemnification for reasonable attorney's fees.

    	23

    	 

    

 

51                
Tenant's Surrender. Tenant acknowledges that possession of the Demised Premises must
be surrendered to Owner, vacant and broom clean, at the expiration or sooner termination of the term of this Lease and all extensions
thereof. All cooling troughs, if any, shall be emptied and filled prior to surrender in conformity with all laws and ordinances.
Owner shall have the right to have the Demised Premises inspected for the presence of hazardous materials within thirty (30) days
of the expiration of the term of the lease, and provided that no new tenants have taken possession. Should an inspection reveal
the presence of hazardous materials in the Demised Premises or soil resulting from Tenant's use of the Demised Premises, Tenant
agrees to remediate any condition at its sole cost and expense. Tenant agrees to furnish Owner with a copy of its remediation plan
and all governmental inspection reports within ten (10) days of its receipt of same. In the event Tenant fails to remediate and
remove such hazardous materials from the Demised Premises, Owner shall have the right to remediate at Tenant's cost and expense,
including but not limited to, reasonable attorneys fees. Tenant agrees to indemnify and save Owner harmless against all costs,
claims, loss or liability resulting from delay by Tenant in so surrendering the Demised Premises, including, without limitation,
any claims made by any succeeding Tenant based on such delay. The parties recognize and agree that the damage to Owner resulting
from any failure by Tenant to surrender possession of the Demised Premises as aforesaid will be extremely substantial, will exceed
the amount of the monthly rent and additional rent payable hereunder, and will be impossible to measure accurately. Therefore,
unless the parties herein agree to the contrary, Tenant agrees that if possession of the Demised Premises is not surrendered to
Owner within twenty-four (24) hours after the date of the expiration or sooner termination of the term of this Lease, a sum equal
to the fixed rent and additional rent which was payable under this Lease during or with respect to the last month of the term hereof
shall be paid by Tenant to Owner for use and occupation for each month of "holdover." Unless the parties agree to the
contrary, nothing herein contained shall be deemed to permit Tenant to retain possession of the Demised Premises after the expiration
or sooner termination of the term of this Lease. The provisions of this Article shall survive the expiration or sooner termination
of this Lease.

 

52                
Broker. Owner and Tenant represent that no broker was instrumental in consummating
this Lease and that no conversations or prior negotiations were had with any broker concerning the renting of the Demised Premises
except for Metro Realty Services, LLC. Owner and Tenant shall be deemed to forever hold each other harmless against any claims
by any broker for brokerage commissions or other compensation arising out of the acts of the other, their agents, servants and/or
employees, together with all costs, disbursements, expenses, and reasonable attorney fees incurred by the other in defending any
and all actions and proceedings brought by any brokers for commissions on account of the foregoing, or otherwise for any matter
arising out of this Lease and the acts of Owner's or Tenant's agents, servants or employees as the case may be. Owner is solely
responsible for the compensation to and payment of broker's commissions .

 

53                
Owner's Liability.

 

A.                 
Tenant shall look only to Owner's estate and interest in the land and building for which the
Demised Premises form a part for the satisfaction of tenant's remedies for the collection of any judgment (or other judicial process)
requiring the payment of money by Owner in the event of any default by Owner under this Lease, and no other property or other assets
of Owner shall be subject to levy, execution or other enforcement procedure for the satisfaction of tenant's remedies under or
with respect to this Lease, the relationship of Owner and Tenant hereunder, or Tenant's use and occupancy of the Demised Premises.
Neither the principals, partners, shareholders, directors, officers nor agents of Owner shall be liable for the performance of
Owner's obligations hereunder.

    	24

    	 

    

 

B.                 
Anything said or contained herein to the contrary notwithstanding, in the event that Tenant
has performed any obligation of the Owner after giving appropriate notice to the Owner of tenant's intention to do same, then in
that event Tenant shall be entitled to set-off of reasonably documented costs and expenses associated with such performance against
future rents due and payable by Tenant to Owner. If the reasonable documented costs and expenses exceed the amount of rents due
Owner during the current term, then Owner shall pay the difference between the balance of rents due for the term and Tenant's invoice,
net thirty (30) days from the date of receipt of such invoice by Owner.

 

54                
Assignment and Subletting.

 

A.                 
Tenant may not assign the lease or sublet the Demised Premises without the express written
consent of the Owner, which consent shall not be unreasonably withheld or delayed.

 

B.                 
The merger or consolidation of the Corporate tenant or the sale or transfer of any of its
corporate stock or the liquidation of said corporation shall be for the purposes of this Lease deemed to be the occurrence of an
assignment of this Lease and shall be subject to the provisions of this Lease governing assignments. Tenant represents that none
of its shareholders are corporations, trusts, partnerships, associations or entities other than individuals.

 

55                
Liens. In addition to the contents of the printed form to which this rider is annexed,
the Tenant covenants and agrees not to, and it shall have no power to do, any act or make any contract which creates or shall be
the foundation for any lien, encumbrance, or adverse right in or upon the present estate, reversion or other interest of the Owner
in the Demised Premises herein. If Tenant shall fail to use its best efforts to cause any lien, encumbrance or adverse right existing
in violation of this Lease to be discharged within thirty (30) days of its inception, the Owner may, without waiver of any other
of its rights and without being deemed to have elected any other remedy available to it, require the Tenant, at Tenant's own expense,
to discharge any such lien, encumbrance or adverse right by deposit, bonding or any other necessary proceeding. If the Tenant shall
fail to take such action as to cause the lien to be discharged as required, the Owner may discharge said lien, encumbrance or adverse
right by deposit or bonding proceedings, and may require the lienor to prosecute an appropriate action to enforce the lienor's
claim. In the event of eminent foreclosure of any lien hereinabove described, the Owner may pay any judgment recovered on such
claim.

 

56                
Notices. Any notices required to be or otherwise sent pursuant to this Lease shall
be in writing and shall be delivered personally or by fax, or by overnight mail or by United States mail certified mail return
receipt requested with postage prepaid and shall be deemed delivered when either deposited in the United States Post Office properly
addressed and otherwise in conformity with the requirements hereof or when delivered personally or by fax. Notices given or to
be given to the Owner shall be given to the firm of Ira Levine, Esq., 320 Northern Blvd., Suite 14, Great Neck, NY 11021. To Owner:
Robert Birnbaum, c/o Ira Levine, Esq., 320 Northern Blvd. Suite 14, Great Neck, New York 11020; To Tenant: at the premises.

    	25

    	 

    

 

57                
Recording. Tenant may not record this lease or any memorandum hereof without the prior
written consent of the Owner. The recording of this lease by Tenant shall be deemed a default.

 

58                
Non-Waiver. The failure of Owner to notify Tenant of any additional rents due and owing
under this lease within the time period indicated in this lease for such notification, shall not be deemed a waiver of relinquishment
of Owner's entitlement to receive said monies at any time thereafter, including after the expiration of this lease term.

 

59                
Conflict Between Rider and Printed Lease. In the event there shall be any conflicts
between the printed portion of this Lease and the provisions contained in the rider, the provisions in this rider shall be controlling.

 

60                
Severability. If any term or application of this Lease or the application thereof to
any person or circumstance shall, to any extent, be invalid or unenforceable, or the application of such term or provision to persons
or circumstances other than those as to which it is held invalid or unenforceable, the remainder of this Lease shall not be affected
thereby, and each term and provision of this Lease shall be valid and be enforced to the fullest extent permitted by law.

 

61                
 Signs. Supplementing the Rules and Regulations contained in the pre-printed portion
of the lease, Tenant shall not place any signs on building without the Owner's prior written consent.

 

		/s/ Robert Birnbaum
		ROBERT BIRNBAUM, Owner
		
		SPECIALTY BEVERAGE & SUPPLEMENT INC.
		
		By: /s/ Peter Scalise III, CEO
		Peter Scalise III, CEO

    	26

    	 

    

 

SCHEDULE A

	Year	Term	Annual Rent	Monthly Rent
	1	September 1, 2010-November 30, 2011	$ 60,000.00	$ 5,000.00
	2	September 1, 2011-November 30, 2012	$ 70,000.00	$ 5,833.33
	3	September 1, 2012-November 30, 2013	$ 80,000.00	$ 6,666.67

 

    	27

    	 

    

 

 

SCHEDULE B

Owner’s Work

1.                  
Owner will replace broken window.

2.                  
Owner to repair or replace garage door moulding.

3.                  
 All mechanicals, including, without limitation, HVAC and electrical systems will be delivered
in working order on the commencement date of the lease.

    	28

    	 

    

 

SCHEDULE C

Tenant’s Responsibilities

Tenant shall have the right to renovate the interior of the Demised
Premises provided the renovation is done in a good, workmanship like manner, and subject to the prior approval, and inspection
of Owner’s representative, Joseph Hopkins, said approval not to be unreasonably withheld, delayed or conditioned.

    	29SECURITIES PURCHASE AGREEMENT

 

This Securities Purchase Agreement (this “Agreement”)
is dated as of February 27, 2011 between Specialty Beverage and Supplement, Inc., a Nevada corporation (the “Company”),
and each purchaser identified on the signature pages hereto (each, including its successors and assigns, a “Purchaser”
and collectively the “Purchasers”).

 

WHEREAS, subject to the terms and conditions
set forth in this Agreement and pursuant to Section 4(2) of the Securities Act of 1933, as amended (the “Securities Act”),
and Rule 506 promulgated thereunder, the Company desires to issue and sell to the Purchaser, and the Purchaser desires to purchase
from the Company, securities of the Company as more fully described in this Agreement.

 

NOW, THEREFORE, IN CONSIDERATION of the mutual
covenants contained in this Agreement, and for other good and valuable consideration, the receipt and adequacy of which are hereby
acknowledged, the Company and the Purchaser agree as follows:

 

ARTICLE I.

DEFINITIONS

 

1.1    Definitions.  In
addition to the terms defined elsewhere in this Agreement: (a) capitalized terms that are not otherwise defined herein have the
meanings given to such terms in the Subordinated Debentures (as defined herein), and (b) the following terms have the meanings
set forth in this Section 1.1:

 

“Action” shall have the
meaning ascribed to such term in Section 3.1(j).

 

“Affiliate” means any Person
that, Advisors directly or indirectly through one or more intermediaries, controls or is controlled by or is under common control
with a Person, as such terms are used in and construed under Rule 405 under the Securities Act.  With respect to a Purchaser,
any investment fund or managed account that is managed on a discretionary basis by the same investment manager as such Purchaser
will be deemed to be an Affiliate of such Purchaser.

 

“Board of Directors” means
the board of directors of the Company.

 

 ”Business Day” means
any day except any Saturday, any Sunday, any day which is a federal legal holiday in the United States or any day on which banking
institutions in the State of New York are authorized or required by law or other governmental action to close.

 

 ”Closing” means the
closing of the purchase and sale of the Securities pursuant to Section 2.1.

 

“Closing Date” means the
Business Day when all of the Transaction Documents have been executed and delivered by the applicable parties thereto, and all
conditions precedent to (i) the Purchasers’ obligations to pay the Purchase Price and (ii) the Company’s obligations
to deliver the Securities have been satisfied or waived, including without limitation the Company’s written acceptance of
the subscriptions as set forth in Section 2.1.

 

“Commission” means the Securities
and Exchange Commission.

 

“Common Stock” means the
common stock of the Company, par value $0.001 per share, and any other class of securities into which such securities may hereafter
be reclassified or changed into.

 

“Common Stock Equivalents”
means any securities of the Company or the Subsidiaries which would entitle the holder thereof to acquire at any time Common Stock,
including, without limitation, any debt, preferred stock, rights, options, warrants or other instrument that is at any time convertible
into or exercisable or exchangeable for, or otherwise entitles the holder thereof to receive, Common Stock.

 

“Disclosure Schedules” shall
have the meaning ascribed to such term in Section 3.1.

    	 

    	 

    

“Exchange Act” means the
Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.

 

“GAAP”
shall have the meaning ascribed to such term in Section 3.1(h).

 

“Indebtedness” shall have
the meaning ascribed to such term in Section 3.1(y).

 

“Intellectual Property Rights”
shall have the meaning ascribed to such term in Section 3.1(o).

 

“Liens” means a lien, charge,
security interest, encumbrance, right of first refusal, preemptive right or other restriction.

 

“Material Adverse Effect”
shall have the meaning assigned to such term in Section 3.1(b).

 

“Material Permits” shall
have the meaning ascribed to such term in Section 3.1(m).

 

“Maximum Rate” shall have
the meaning ascribed to such term in Section 5.17.

 

“Merger” means the merger
among the Company, Pubco and the Acquisition Sub pursuant to the Merger Agreement and the timely submission of all applicable filings
with state and regulatory authorities in connection with such transaction.

 

“Merger Agreement” means
the Agreement and Plan of Merger among the Company, Pubco, and the Acquisition Sub for the merger of the Acquisition Sub with and
into the Company, with the Company as the surviving entity, to be entered into on or about May 15, 2011 pursuant to which the stockholders
of the Company will exchange all of their Common Stock and Common Stock Equivalents for shares of Pubco Common Stock. The Merger
Agreement will contain customary representations and warranties for a transaction of this type, including the representations warranties
and covenants to be made by Pubco (and the Acquisition Sub, as applicable) on the closing date of the Merger as set forth on Exhibit
B attached hereto.

 

“Person” means an individual
or corporation, partnership, trust, incorporated or unincorporated association, joint venture, limited liability company, joint
stock company, government (or an agency or subdivision thereof) or other entity of any kind.

 

“Proceeding” means an action,
claim, suit, investigation or proceeding (including, without limitation, an informal investigation or partial proceeding, such
as a deposition), whether commenced or threatened.

 

“Purchase Price” means,
as to each Purchaser, the aggregate amount to be paid for Subordinated Debentures purchased hereunder as specified below such Purchaser’s
name on the signature page of this Agreement and next to the heading “Purchase Price,” in United States dollars and
in immediately available funds.

 

“Purchaser Party” shall
have the meaning ascribed to such term in Section 4.8.

 

“Pubco” means Mojo Incorporated,
a Delaware corporation listed on the FINRA OTC Bulletin Board and currently reporting under the Exchange Act.

 

“Pubco Common Stock” means
the common stock of Pubco, and any other class of securities into which such securities may hereafter be reclassified or changed
into.

 

“Rule 144” means Rule 144
promulgated by the Commission pursuant to the Securities Act, as such Rule may be amended from time to time, or any similar rule
or regulation hereafter adopted by the Commission having substantially the same effect as such Rule.

 

“Securities” means the Subordinated
Debentures and the Underlying Securities.

    	2

    	 

    

“Securities Act” means the
Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.

 

“Subordinated Debentures”
means the 9% Convertible Subordinated Debentures due, subject to the terms therein, six months from the date of issuance, issued
by the Company to the Purchaser hereunder, in the form of Exhibit A attached hereto.

 

“Subsidiary” means any subsidiary
of the Company as set forth on Schedule 3.1(a) and shall, where applicable, include any direct or indirect subsidiary of
the Company formed or acquired after the date hereof.

 

“Trading Day” means a day
on which the New York Stock Exchange is open for trading.

 

“Transaction Documents”
means this Agreement, the Subordinated Debentures, all exhibits and schedules thereto and hereto and any other documents or agreements
executed in connection with the transactions contemplated hereunder.

 

“Underlying Securities”
means the Common Stock issued and issuable upon conversion of the Subordinated Debentures.

 

ARTICLE II.

PURCHASE AND SALE

 

2.1    Closing.  On
the Closing Date, upon the terms and subject to the conditions set forth herein, substantially concurrent with the execution and
delivery of this Agreement by the parties hereto, the Company agrees to sell, and the Purchasers, severally and not jointly, agree
to purchase a minimum of $1,250,000 (the “Minimum Amount”) up to an aggregate of $4,000,000 (the “Maximum
Amount”) in principal amount of the Subordinated Debentures.  Each Purchaser shall deliver to the Company,
via wire transfer or a certified check, immediately available funds equal to its Purchase Price and the Company shall deliver each
Purchaser’s respective Subordinated Debenture, as determined pursuant to Section 2.2(a), and the Company and each Purchaser
shall deliver the other items set forth in Section 2.2 deliverable at the Closing. Upon satisfaction of the conditions set forth
in Sections 2.2 and 2.3, and receipt of subscriptions for the Minimum Amount, an initial Closing shall occur at the offices of
the Company or such other location as the parties shall mutually agree. Additional Closings of this Offering shall be held thereafter
at the discretion of the Company as additional subscription proceeds are received and cleared up to the Maximum Amount.

 

2.2    Deliveries.

 

(a) On the Closing Date, the Company shall
deliver or cause to be delivered to the Purchaser the following:

 

(i) this Agreement duly
executed by the Company;

 

(ii) a Subordinated Debenture
with a principal amount equal to the Purchase Price, registered in the name of the Purchaser, duly executed by the Company; and

 

(iii) a certificate of
the Company’s Chief Executive Officer, in substantially the form of Exhibit C attached hereto; and

 

  

(b) On the Closing Date, the Purchaser shall
deliver or cause to be delivered to the Company the following:

 

(i) this Agreement duly
executed by the Purchaser; and

 

(ii) the Purchase Price
by wire transfer to the account as specified in writing by the Company.

    	3

    	 

    

2.3    Closing Conditions.

 

(a) The obligations of the Company hereunder
in connection with the Closing are subject to the following conditions being met:

 

(i) the accuracy in all
material respects on the Closing Date of the representations and warranties of the Purchasers contained herein;

 

(ii) all obligations, covenants
and agreements of the Purchaser required to be performed at or prior to the Closing Date shall have been performed;

 

(iii) Company’s written
acceptance of subscriptions referenced in Section 2.1, which acceptance shall be at the sole discretion of the Company; and

 

(iv) the delivery by the
Purchaser of the items set forth in Section 2.2(b) of this Agreement.

 

(b) The respective obligations of the Purchasers
hereunder in connection with the Closing are subject to the following conditions being met:

 

(i) the accuracy in all
material respects when made and on the Closing Date of the representations and warranties of the Company contained herein;

 

(ii) all obligations, covenants
and agreements of the Company required to be performed at or prior to the Closing Date shall have been performed;

 

(iii) the delivery by the
Company of the items set forth in Section 2.2(a) of this Agreement;

 

(iv) there shall have been
no Material Adverse Effect with respect to the Company since the date hereof; and

 

(v) from the date hereof
to the Closing Date, a banking moratorium shall not have been declared either by the United States or New York State authorities
nor shall there have occurred any material outbreak or escalation of hostilities or other national or international calamity of
such magnitude in its effect on, or any material adverse change in, any financial market which, in each case, in the reasonable
judgment of the Purchaser, makes it impracticable or inadvisable to purchase the Securities at the Closing.

 

ARTICLE III.

REPRESENTATIONS AND WARRANTIES

 

3.1    Representations
and Warranties of the Company. Except as set forth in the disclosure schedules attached hereto (the “Disclosure Schedules”),
which Disclosure Schedules shall be deemed a part hereof and shall qualify any representation or warranty made herein to the extent
of the disclosure contained in the corresponding section of the Disclosure Schedules, provided the disclosures in any section or
subsection of the Disclosure Schedules shall qualify only the corresponding section or subsection in this Article III, the Company
hereby makes the following representations and warranties to the Purchaser:

 

(a) Subsidiaries.  All
of the direct and indirect subsidiaries of the Company are set forth on Schedule 3.1(a).  The Company owns, directly
or indirectly, all of the capital stock or other equity interests of each Subsidiary free and clear of any Liens, and all of the
issued and outstanding shares of capital stock of each Subsidiary are validly issued and are fully paid, non-assessable and free
of preemptive and similar rights to subscribe for or purchase securities.  If the Company has no subsidiaries, all other
references to the Subsidiaries or any of them in the Transaction Documents shall be disregarded.

 

    	4

    	 

    

(b) Organization and
Qualification.  The Company and each of the Subsidiaries is an entity duly incorporated or otherwise organized, validly
existing and in good standing under the laws of the jurisdiction of its incorporation or organization (as applicable), with the
requisite power and authority to own and use its properties and assets and to carry on its business as currently conducted.  Neither
the Company nor any Subsidiary is in violation or default of any of the provisions of its respective certificate or articles of
incorporation, bylaws or other organizational or charter documents.  Each of the Company and the Subsidiaries is duly
qualified to conduct business and is in good standing as a foreign corporation or other entity in each jurisdiction in which the
nature of the business conducted or property owned by it makes such qualification necessary, except where the failure to be so
qualified or in good standing, as the case may be, could not have or reasonably be expected to result in (i) a material adverse
effect on the legality, validity or enforceability of any Transaction Document, (ii) a material adverse effect on the results of
operations, assets, business, or condition (financial or otherwise) of the Company and the Subsidiaries, taken as a whole, (iii)
a material adverse effect on the Company’s ability to perform in any material respect on a timely basis its obligations under
any Transaction Document, or (iv) a material adverse effect on the Company’s ability to consummate the Merger on or about
May 15, 2011 (any of (i), (ii), (iii) or (iv), a “Material Adverse Effect”) and no Proceeding has been instituted
in any such jurisdiction revoking, limiting or curtailing or seeking to revoke, limit or curtail such power and authority or qualification.

 

(c) Authorization; Enforcement.  The
Company has the requisite corporate power and authority to enter into and to consummate the transactions contemplated by each of
the Transaction Documents and otherwise to carry out its obligations hereunder and thereunder.  The execution and delivery
of each of the Transaction Documents by the Company and the consummation by it of the transactions contemplated hereby and thereby
have been duly authorized by all necessary action on the part of the Company and no further action is required by the Company,
the Board of Directors or the Company’s stockholders in connection therewith.  Each Transaction Document has been
(or upon delivery will have been) duly executed by the Company and, when delivered in accordance with the terms hereof and thereof,
will constitute the valid and binding obligation of the Company enforceable against the Company in accordance with its terms, except
(i) as limited by general equitable principles and applicable bankruptcy, insolvency, reorganization, moratorium and other laws
of general application affecting enforcement of creditors’ rights generally, (ii) as limited by laws relating to the availability
of specific performance, injunctive relief or other equitable remedies and (iii) insofar as indemnification and contribution provisions
may be limited by applicable law.

 

(d) No Conflicts.  Except
as set forth on Schedule 2.1(d), the execution, delivery and performance of the Transaction Documents by the Company and
the consummation by the Company of the other transactions contemplated hereby and thereby do not and will not: (i) conflict with
or violate any provision of the Company’s or any Subsidiary’s certificate or articles of incorporation, bylaws or other
organizational or charter documents, or (ii) conflict with, or constitute a default (or an event that with notice or lapse of time
or both would become a default) under, result in the creation of any Lien upon any of the properties or assets of the Company or
any Subsidiary except as created by the Transaction Documents, or give to others any rights of termination, amendment, acceleration
or cancellation (with or without notice, lapse of time or both) of, any agreement, credit facility, debt or other instrument (evidencing
a Company or Subsidiary debt or otherwise) or other understanding to which the Company or any Subsidiary is a party or by which
any property or asset of the Company or any Subsidiary is bound or affected, or (iii) conflict with or result in a violation of
any law, rule, regulation, order, judgment, injunction, decree or other restriction of any court or governmental authority to which
the Company or a Subsidiary is subject (including federal and state securities laws and regulations), or by which any property
or asset of the Company or a Subsidiary is bound or affected; except in the case of each of clauses (ii) and (iii), such as could
not have or reasonably be expected to result in a Material Adverse Effect.

 

(e) Filings, Consents
and Approvals.  The Company is not required to obtain any consent, waiver, authorization or order of, give any notice
to, or make any filing or registration with, any court or other federal, state, local or other governmental authority or other
Person in connection with the execution, delivery and performance by the Company of the Transaction Documents, other than the filing
of Form D with the Commission and such filings as are required to be made under applicable state securities laws.

 

    	5

    	 

    

(f) Issuance of the
Securities.  The Securities are duly authorized and, when issued and paid for in accordance with the applicable Transaction
Documents, will be duly and validly issued, fully paid and nonassessable, free and clear of all Liens imposed by the Company other
than restrictions on transfer provided for in the Transaction Documents.  The Underlying Securities, when issued in accordance
with the terms of the Transaction Documents, will be validly issued, fully paid and nonassessable, free and clear of all Liens
other than restrictions on transfer provided for in the Transaction Documents.  

 

 (g) Capitalization.  The
capitalization of the Company is as set forth on Schedule 3.1(g).  No Person has any right of first refusal, preemptive
right, right of participation, or any similar right to participate in the transactions contemplated by the Transaction Documents.  Except
as set forth in Schedule 3.1(g), as a result of the purchase and sale of the Securities, there are no outstanding options,
warrants, scrip rights to subscribe to, calls or commitments of any character whatsoever relating to, or securities, rights or
obligations convertible into or exercisable or exchangeable for, or giving any Person any right to subscribe for or acquire, any
Common Stock or Common Stock Equivalents, or contracts, commitments, understandings or arrangements by which the Company or any
Subsidiary is or may become bound to issue additional Common Stock or Common Stock Equivalents. The issuance and sale of the Securities
will not obligate the Company to issue Common Stock or Common Stock Equivalents or other securities to any Person (other than the
Purchasers) and will not result in a right of any holder of Company securities to adjust the exercise, conversion, exchange or
reset price under any of such securities. All of the outstanding Common Stock or Common Stock Equivalents are validly issued, fully
paid and nonassessable, have been issued in compliance with all federal and state securities laws, and none of such outstanding
shares was issued in violation of any preemptive rights or similar rights to subscribe for or purchase securities.  No
further approval or authorization of any stockholder, the Board of Directors or other Person is required for the issuance and sale
of the Securities.  There are no stockholders agreements, voting agreements or other similar agreements with respect
to the Company’s Common Stock or Common Stock Equivalents to which the Company is a party or, to the knowledge of the Company,
between or among any of the Company’s stockholders.

 

(h) Financial Statements.  Schedule
3.1(h) attached hereto contains the audited consolidated balance sheet and related statements of operations and cash flows
of the Company and its subsidiaries at and for the year ending December 31, 2010 (the “Company Financial Statements”).
The Company Financial Statements have been prepared in accordance with United States generally accepted accounting principles (“GAAP”)
applied on a consistent basis throughout the periods covered thereby, fairly present the financial condition, results of operations
and cash flows of the Company and its subsidiaries as of the date thereof and for the period referred to therein and are consistent
with the books and records of the Company and its subsidiaries, except as may be otherwise specified in such financial statements
or the notes thereto and except that the Company Financial Statements may not contain all footnotes required by GAAP.

 

(i) Material Changes.  Since
December 31, 2010, (i) there has been no event, occurrence or development that has had or that could reasonably be expected to
result in a Material Adverse Effect, (ii) the Company has not incurred any material liabilities (contingent or otherwise) other
than (A) trade payables and accrued expenses incurred in the ordinary course of business consistent with past practice, (B) liabilities
not required to be reflected in the Company’s financial statements pursuant to GAAP and (C) except as set forth in Schedule
3.1(i), (iii) the Company has not altered its method of accounting, (iv) the Company has not declared or made any dividend
or distribution of cash or other property to its stockholders or purchased, redeemed or made any agreements to purchase or redeem
any Common Stock or Common Stock Equivalents and (v) the Company has not issued any equity securities to any officer, director
or Affiliate, except pursuant to existing Company stock option plans.

 

(j) Litigation.  Other
than as set forth on Schedule 3.1(j), there is no action, suit, inquiry, notice of violation, or investigation pending or,
to the knowledge of the Company, threatened against or affecting the Company, any Subsidiary or any of their respective properties
before or by any court, arbitrator, governmental or administrative agency or regulatory authority (federal, state, county, local
or foreign) (collectively, an “Action”) or Proceeding which (i) adversely affects or challenges the legality,
validity or enforceability of any of the Transaction Documents or the Securities or (ii) could, if there were an unfavorable decision,
have or reasonably be expected to result in a Material Adverse Effect.  Neither the Company nor any Subsidiary, nor any
Manager, director or officer thereof, is or has been the subject of any Action or Proceeding involving a claim of violation of
or liability under federal or state securities laws or a claim of breach of fiduciary duty.  There has not been, and
to the knowledge of the Company, there is not pending or contemplated, any investigation or Proceeding by the Commission involving
the Company or any current or former director or officer of the Company.  

    	6

    	 

    

(k) Labor Relations.  No
material labor dispute exists or, to the knowledge of the Company, is imminent with respect to any of the employees of the Company
which could reasonably be expected to result in a Material Adverse Effect.  None of the Company’s or its Subsidiaries’
employees is a member of a union that relates to such employee’s relationship with the Company or such Subsidiary, and neither
the Company nor any of its Subsidiaries is a party to a collective bargaining agreement, and the Company and its Subsidiaries believe
that their relationships with their employees are good.  No executive officer, to the knowledge of the Company, is, or
is now expected to be, in violation of any material term of any employment contract, confidentiality, disclosure or proprietary
information agreement or non-competition agreement, or any other contract or agreement or any restrictive covenant in favor of
any third party, and the continued employment of each such executive officer does not subject the Company or any of its Subsidiaries
to any liability with respect to any of the foregoing matters.  The Company and its Subsidiaries are in compliance with
all U.S. federal, state, local and foreign laws and regulations relating to employment and employment practices, terms and conditions
of employment and wages and hours, except where the failure to be in compliance could not, individually or in the aggregate, reasonably
be expected to have a Material Adverse Effect.

  

(l) Compliance.  Neither
the Company nor any Subsidiary (i) is in default under or in violation of (and no event has occurred that has not been waived that,
with notice or lapse of time or both, would result in a default by the Company or any Subsidiary under), nor has the Company or
any Subsidiary received notice of a claim that it is in default under or that it is in violation of, any indenture, loan or credit
agreement or any other agreement or instrument to which it is a party or by which it or any of its properties is bound (whether
or not such default or violation has been waived), (ii) is in violation of any order of any court, arbitrator or governmental body,
or (iii) is or has been in violation of any statute, rule or regulation of any governmental authority, including without limitation
all foreign, federal, state and local laws applicable to its business and all such laws that affect the environment, except in
each case as could not have or reasonably be expected to result in a Material Adverse Effect.

 

(m) Regulatory Permits.  The
Company and the Subsidiaries possess all certificates, authorizations and permits issued by the appropriate federal, state, local
or foreign regulatory authorities necessary to conduct their respective businesses, except where the failure to possess such permits
could not reasonably be expected to result in a Material Adverse Effect (“Material Permits”), and neither the
Company nor any Subsidiary has received any notice of proceedings relating to the revocation or modification of any Material Permit.

 

(n) Title to Assets.  The
Company and the Subsidiaries have good and marketable title in fee simple to all real property owned by them and good and marketable
title in all personal property owned by them that is material to the business of the Company and the Subsidiaries, in each case
free and clear of all Liens, except for Liens as do not materially affect the value of such property and do not materially interfere
with the use made and proposed to be made of such property by the Company and the Subsidiaries and Liens for the payment of federal,
state or other taxes, the payment of which is neither delinquent nor subject to penalties.  Any real property and facilities
held under lease by the Company and the Subsidiaries are held by them under valid, subsisting and enforceable leases with which
the Company and the Subsidiaries are in compliance.

 

(o) Patents and Trademarks.  The
Company and the Subsidiaries have, or have rights to use, all patents, patent applications, trademarks, trademark applications,
service marks, trade names, trade secrets, inventions, copyrights, licenses and other intellectual property rights and similar
rights necessary or material for use in connection with their respective businesses and which the failure to so have could have
a Material Adverse Effect (collectively, the “Intellectual Property Rights”).  Neither the Company
nor any Subsidiary has received a notice (written or otherwise) that any of the Intellectual Property Rights used by the Company
or any Subsidiary violates or infringes upon the rights of any Person. To the knowledge of the Company, all such Intellectual Property
Rights are enforceable and there is no existing infringement by another Person of any of the Intellectual Property Rights.  The
Company and its Subsidiaries have taken reasonable security measures to protect the secrecy, confidentiality and value of all of
their intellectual properties, except where failure to do so could not, individually or in the aggregate, reasonably be expected
to have a Material Adverse Effect.

    	7

    	 

    

(p) Insurance.  Except
as disclosed in Schedule 3.1(p), the Company and the Subsidiaries are insured by insurers of recognized financial responsibility
against such losses and risks and in such amounts as are prudent and customary in the businesses in which the Company and the Subsidiaries
are engaged, including, but not limited to, directors and officers insurance coverage at least equal to the Purchase Price.  Neither
the Company nor any Subsidiary has any reason to believe that it will not be able to renew its existing insurance coverage as and
when such coverage expires or to obtain similar coverage from similar insurers as may be necessary to continue its business without
a significant increase in cost.

 

(q) Transactions with
Affiliates and Employees. None of the officers or directors of the Company and, to the knowledge of the Company, none of the
employees of the Company is presently a party to any transaction with the Company or any Subsidiary (other than for services as
employees, officers and directors), including any contract, agreement or other arrangement providing for the furnishing of services
to or by, providing for rental of real or personal property to or from, or otherwise requiring payments to or from any officer,
director or such employee or, to the knowledge of the Company, any entity in which any officer, director, or any such employee
has a substantial interest or is an officer, director, trustee or partner, in each case in excess of $100,000 other than for (i)
payment of salary or consulting fees for services rendered, (ii) reimbursement for expenses incurred on behalf of the Company and
(iii) other employee benefits, including stock option agreements under any stock option plan of the Company.

 

(r) Internal Accounting
Controls.  The Company and the Subsidiaries maintain a system of internal accounting controls sufficient to provide
reasonable assurance that (i) transactions are executed in accordance with management’s general or specific authorizations,
(ii) transactions are recorded as necessary to permit preparation of financial statements in conformity with GAAP and to maintain
asset accountability, (iii) access to assets is permitted only in accordance with management’s general or specific authorization,
and (iv) the recorded accountability for assets is compared with the existing assets at reasonable intervals and appropriate action
is taken with respect to any differences.  

 

(s) Certain Fees.  Except
as set forth in Schedule 3.1(s), no brokerage or finder’s fees or commissions are or will be payable by the Company
to any broker, financial advisor or consultant, finder, placement agent, investment banker, bank or other Person with respect to
the transactions contemplated by the Transaction Documents.  The Purchasers shall have no obligation with respect to
any fees or with respect to any claims made by or on behalf of other Persons for fees of a type contemplated in this Section that
may be due in connection with the transactions contemplated by the Transaction Documents.

 

(t) Private Placement.  Assuming
the accuracy of the Purchasers’ representations and warranties set forth in Section 3.2, no registration under the Securities
Act is required for the offer and sale of the Securities by the Company to the Purchasers as contemplated hereby.

 

(u) Investment Company.
The Company is not, and is not an Affiliate of, and immediately after receipt of payment for the Securities, will not be or be
an Affiliate required to file as, an “investment company” within the meaning of the Investment Company Act of 1940,
as amended within a period of one year from the date hereof.

 

(v) Registration Rights.  No
Person has any right to cause the Company to effect the registration under the Securities Act of any securities of the Company.

 

(w) Disclosure.  All
disclosure furnished by or on behalf of the Company to the Purchasers regarding the Company, its business and the transactions
contemplated hereby, including the Disclosure Schedules to this Agreement, is true and correct and does not contain any untrue
statement of a material fact or omit to state any material fact necessary in order to make the statements made therein, in light
of the circumstances under which they were made, not misleading.   The Company acknowledges and agrees that no Purchaser
makes or has made any representations or warranties with respect to the transactions contemplated hereby other than those specifically
set forth in Section 3.2 hereof.

 

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(x) No Integrated Offering.
Assuming the accuracy of the Purchasers’ representations and warranties set forth in Section 3.2, except as set forth in
Schedule 3.1(x), neither the Company, nor any of its Affiliates, nor any Person acting on its or their behalf has, directly or
indirectly, made any offers or sales of any security or solicited any offers to buy any security, under circumstances that would
cause this offering of the Securities to be integrated with prior offerings by the Company for purposes of the Securities Act which
would require the registration of any such securities under the Securities Act.

 

(y) Solvency.  Based
on the consolidated financial condition of the Company as of the Closing Date after giving effect to the receipt by the Company
of the proceeds from the sale of the Securities hereunder (i) the fair saleable value of the Company’s assets exceeds the
amount that will be required to be paid on or in respect of the Company’s existing debts and other liabilities (including
known contingent liabilities) as they mature, (ii) the Company’s assets do not constitute unreasonably small capital to carry
on its business as now conducted and as proposed to be conducted including its capital needs taking into account the particular
capital requirements of the business conducted by the Company, and projected capital requirements and capital availability thereof,
and (iii) the anticipated cash flow of the Company, together with the proceeds the Company would receive, were it to liquidate
all of its assets, after taking into account all anticipated uses of the cash, would be sufficient to pay all amounts on or in
respect of its liabilities when such amounts are required to be paid.  The Company does not intend to incur debts beyond
its ability to pay such debts as they mature (taking into account the timing and amounts of cash to be payable on or in respect
of its debt).  The Company has no knowledge of any facts or circumstances which lead it to believe that it will file
for reorganization or liquidation under the bankruptcy or reorganization laws of any jurisdiction within one year from the Closing
Date.  Schedule 3.1(y) sets forth as of the date hereof all outstanding secured and unsecured Indebtedness of
the Company or any Subsidiary, or for which the Company or any Subsidiary has commitments.  For the purposes of this
Agreement, “Indebtedness” means (a) any liabilities for borrowed money or amounts owed in excess of $25,000
(other than trade accounts payable incurred in the ordinary course of business), (b) all guaranties, endorsements and other contingent
obligations in respect of indebtedness of others, whether or not the same are or should be reflected in the Company’s balance
sheet (or the notes thereto), except guaranties by endorsement of negotiable instruments for deposit or collection or similar transactions
in the ordinary course of business; and (c) the present value of any lease payments in excess of $25,000 due under leases required
to be capitalized in accordance with GAAP.  Neither the Company nor any Subsidiary is in default with respect to any
Indebtedness.

 

(z) Tax Status. Except
for matters that would not, individually or in the aggregate, have or reasonably be expected to result in a Material Adverse Effect,
the Company and each Subsidiary has filed all necessary federal, state and foreign income and franchise tax returns and has paid
or accrued all taxes shown as due thereon, and the Company has no knowledge of a tax deficiency which has been asserted or threatened
against the Company or any Subsidiary.

 

(aa)    No
General Solicitation. Neither the Company nor any person acting on behalf of the Company has offered or sold any of the Securities
by any form of general solicitation or general advertising.  The Company has offered the Securities for sale only to
the Purchasers and certain other “accredited investors” within the meaning of Rule 501 under the Securities Act.

 

(bb) Foreign Corrupt
Practices.  Neither the Company, nor to the knowledge of the Company, any agent or other person acting on behalf
of the Company, has (i) directly or indirectly, used any funds for unlawful contributions, gifts, entertainment or other unlawful
expenses related to foreign or domestic political activity, (ii) made any unlawful payment to foreign or domestic government officials
or employees or to any foreign or domestic political parties or campaigns from corporate funds, (iii) failed to disclose fully
any contribution made by the Company (or made by any person acting on its behalf of which the Company is aware) which is  in
violation of law, or (iv) violated in any material respect any provision of the Foreign Corrupt Practices Act of 1977, as amended.

 

(cc) Seniority.  Except
as set forth on Schedule 3.1(cc), as of the Closing Date, no Indebtedness or other claim against the Company is senior to,
or pari passu with, the Subordinated Debentures in right of payment, whether with respect to interest or upon liquidation
or dissolution, or otherwise, other than indebtedness secured by purchase money security interests (which is senior only as to
underlying assets covered thereby) and capital lease obligations (which is senior only as to the property covered thereby).

 

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(dd) No Disagreements
with Accountants and Lawyers.  There are no disagreements of any kind presently existing, or reasonably anticipated
by the Company to arise, between the Company and the accountants and lawyers formerly or presently employed by the Company and
the Company is current with respect to any fees owed to its accountants and lawyers which could affect the Company’s ability
to perform any of its obligations under any of the Transaction Documents.

 

(ee)  Acknowledgment
Regarding Purchasers’ Purchase of Securities.  The Company acknowledges and agrees that each of the Purchasers
is acting solely in the capacity of an arm’s length purchaser with respect to the Transaction Documents and the transactions
contemplated thereby.  The Company further acknowledges that no Purchaser is acting as a financial advisor or fiduciary
of the Company (or in any similar capacity) with respect to the Transaction Documents and the transactions contemplated thereby
and any advice given by any Purchaser or any of their respective representatives or agents in connection with the Transaction Documents
and the transactions contemplated thereby is merely incidental to the Purchasers’ purchase of the Securities.  The
Company further represents to the Purchaser that the Company’s decision to enter into this Agreement and the other Transaction
Documents has been based solely on the independent evaluation of the transactions contemplated hereby by the Company and its representatives.

 

3.2    Representations and Warranties of
the Purchaser.  Each of the Purchasers severally, and not jointly, represents and warrants as of the date hereof
and as of the Closing Date to the Company as follows:

 

(a) Organization; Authority.  The
Purchaser is an entity duly organized, validly existing and in good standing under the laws of the jurisdiction of its organization
with full right, corporate or partnership power and authority to enter into and to consummate the transactions contemplated by
the Transaction Documents and otherwise to carry out its obligations hereunder and thereunder. The execution and delivery of the
Transaction Documents and performance by the Purchaser of the transactions contemplated by the Transaction Documents have been
duly authorized by all necessary corporate or similar action on the part of the Purchaser.  Each Transaction Document
to which it is a party has been duly executed by the Purchaser, and when delivered by the Purchaser in accordance with the terms
hereof, will constitute the valid and legally binding obligation of the Purchaser, enforceable against it in accordance with its
terms, except (i) as limited by general equitable principles and applicable bankruptcy, insolvency, reorganization, moratorium
and other laws of general application affecting enforcement of creditors’ rights generally, (ii) as limited by laws relating
to the availability of specific performance, injunctive relief or other equitable remedies and (iii) insofar as indemnification
and contribution provisions may be limited by applicable law.

 

(b) Own Account.  The
Purchaser understands that the Securities are “restricted securities” and have not been registered under the Securities
Act or any applicable state securities law and is acquiring the Securities as principal for its own account and not with a view
to or for distributing or reselling such Securities or any part thereof in violation of the Securities Act or any applicable state
securities law, has no present intention of distributing any of such Securities in violation of the Securities Act or any applicable
state securities law and has no direct or indirect arrangement or understandings with any other persons to distribute or regarding
the distribution of such Securities (this representation and warranty not limiting the Purchaser’s right to sell the Securities
pursuant to the Registration Statement or otherwise in compliance with applicable federal and state securities laws) in violation
of the Securities Act or any applicable state securities law.  The Purchaser is acquiring the Securities hereunder in
the ordinary course of its business. The undersigned acknowledges that (i) the Securities will be issued pursuant to applicable
exemptions from registration under the Act and any applicable state securities laws, and (ii) the Securities have not been registered
under the Act, in reliance on the exemption from registration provided by Section 4(2) thereof. In connection therewith, the undersigned
hereby covenants and agrees that it will not offer, sell, or otherwise transfer the Securities unless and until it obtains the
consent of the Company and such Securities are registered pursuant to the Act and the laws of all jurisdictions which in the opinion
of the Company may be applicable or unless such Securities are, in the opinion of the Company, otherwise exempt from registration
thereunder.

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(c) Purchaser Status.  At
the time the Purchaser was offered the Securities, it was, and at the date hereof it is, and on each date on which it converts
any Subordinated Debentures it will be either: (i) an “accredited investor” as defined in Rule 501(a)(1), (a)(2), (a)(3),
(a)(7) or (a)(8) under the Securities Act or (ii) a “qualified institutional buyer” as defined in Rule 144A(a) under
the Securities Act.  The Purchaser is not required to be registered as a broker-dealer under Section 15 of the Exchange
Act.

 

(d) Experience of The
Purchaser.  The Purchaser, either alone or together with its representatives, has such knowledge, sophistication
and experience in business and financial matters so as to be capable of evaluating the merits and risks of the prospective investment
in the Securities, and has so evaluated the merits and risks of such investment.  The Purchaser has had the opportunity
to ask questions and obtain information necessary to make an investment decision. To the extent the undersigned has taken advantage
of such opportunity, they have received satisfactory answers concerning the purchase of the Securities. Purchaser understands
that the offer and sale of the Securities is being made only by means of this Agreement. Purchaser understands that the Company
has not authorized the use of, and Purchaser confirms that Investor is not relying upon any other information, written or oral,
other than material contained in this Agreement and the Transaction Documents. The Purchaser is able to bear the economic
risk of an investment in the Securities and, at the present time, is able to afford a complete loss of such investment and its
financial condition is such that it has no need for liquidity with respect to its investment in the Securities to satisfy any existing
or contemplated undertaking or indebtedness. The Purchaser has discussed with its professional, legal, tax and financial advisers
the suitability of an investment in the Company by the undersigned for its particular tax and financial situation. All information
that the undersigned has provided to the Company concerning itself and its financial position is correct and complete as of the
date set forth below, and if there should be any material change in such information, the undersigned will immediately provide
such information to the Company.

 

(e) General Solicitation.  The
Purchaser is not purchasing the Securities as a result of any advertisement, article, notice or other communication regarding the
Securities published in any newspaper, magazine or similar media or broadcast over television or radio or presented at any seminar
or any other general solicitation or general advertisement. The Purchaser did not enter into any discussions or initiate any contacts
(in each case, regarding the offer or sale of the Securities) as a result of any General Solicitation, including the Registration
Statement, nor did the Purchaser decide to enter into this Agreement as a result of any General Solicitation, including the Registration
Statement. As used herein, “Registration Statement” means the Company’s registration statement on Form S-1 for
its common stock, which has been withdrawn prior to the date hereof, and “General Solicitation” means any general solicitation
or general advertising within the meaning of Rule 502(c) under the Securities Act.

 

ARTICLE IV.

OTHER AGREEMENTS OF THE PARTIES

 

4.1 Transfer Restrictions.

 

(a) The Securities may
only be disposed of in compliance with state and federal securities laws.  In connection with any transfer of Securities
other than pursuant to an effective registration statement or Rule 144, to the Company or to an Affiliate of the Purchaser, in
connection with the Merger, or in connection with a pledge as contemplated in Section 4.1(b), the Company may require the transferor
thereof to provide to the Company an opinion of counsel selected by the transferor and reasonably acceptable to the Company, the
form and substance of which opinion shall be reasonably satisfactory to the Company, to the effect that such transfer does not
require registration of such transferred Securities under the Securities Act.  As a condition of transfer, any such transferee
shall agree in writing to be bound by the terms of this Agreement and shall have the rights of a Purchaser under this Agreement.

 

(b) The Purchasers agree
to the imprinting, so long as is required by this Section 4.1, of a legend on any of the Securities in the following form:

 

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[NEITHER] THIS SECURITY [NOR THE SECURITIES
INTO WHICH THIS SECURITY IS [CONVERTIBLE]] HAS [NOT] BEEN REGISTERED WITH THE SECURITIES AND EXCHANGE COMMISSION OR THE SECURITIES
COMMISSION OF ANY STATE IN RELIANCE UPON AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES
ACT”), AND, ACCORDINGLY, MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES
ACT OR PURSUANT TO AN AVAILABLE EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE REGISTRATION REQUIREMENTS OF THE SECURITIES
ACT AND IN ACCORDANCE WITH APPLICABLE STATE SECURITIES LAWS AS EVIDENCED BY A LEGAL OPINION OF COUNSEL TO THE TRANSFEROR TO SUCH
EFFECT, THE SUBSTANCE OF WHICH SHALL BE REASONABLY ACCEPTABLE TO THE COMPANY.  THIS SECURITY [AND THE SECURITIES ISSUABLE
UPON [CONVERSION] OF THIS SECURITY] MAY BE PLEDGED IN CONNECTION WITH A BONA FIDE MARGIN ACCOUNT OR OTHER LOAN SECURED BY SUCH
SECURITIES.

 

The Company acknowledges and agrees that a
Purchaser may from time to time pledge pursuant to a bona fide margin agreement with a registered broker-dealer or grant a security
interest in some or all of the Securities to a financial institution that is an “accredited investor” as defined in
Rule 501(a) under the Securities Act and who agrees to be bound by the provisions of this Agreement and, if required under the
terms of such arrangement, the Purchaser may transfer pledged or secured Securities to the pledgees or secured parties.  Such
a pledge or transfer would not be subject to approval of the Company and no legal opinion of legal counsel of the pledgee, secured
party or pledgor shall be required in connection therewith.  Further, no notice shall be required of such pledge.  At
the Purchaser’s expense, the Company will execute and deliver such reasonable documentation as a pledgee or secured party
of Securities may reasonably request in connection with a pledge or transfer of the Securities.

 

4.2 Merger. The Company has not,
and hereby covenants that during the period from and including the Closing Date to and including Maturity Date, it will not, enter
into any purchase, sale, merger or business combination transaction pursuant to which the business of another Person is combined
with that of the Company, in whatever form, or enter into any other agreement or series of related agreements (including, without
limitation, joint venture, sale of assets, license agreement, distribution agreement, etc.) or enter into any other transaction
that would preclude the closing of the Merger, without the prior written consent of the holders of two-thirds in principal amount
outstanding of the Subordinated Debentures.

 

4.3 Integration.  From
and after the Closing Date, the Company shall not sell, offer for sale or solicit offers to buy or otherwise negotiate in respect
of any security (as defined in Section 2 of the Securities Act) that would be integrated with the offer or sale of the Securities
to the Purchasers in a manner that would require the registration under the Securities Act of the sale of the Securities to the
Purchasers.

 

4.4 Conversion Procedures.  The
form of Notice of Conversion included in the Subordinated Debentures set forth the totality of the procedures required
of the Purchasers in order to convert the Subordinated Debentures.  No additional legal opinion or other information
or instructions shall be required of the Purchasers to convert their Subordinated Debentures.  The Company shall honor
conversions of the Subordinated Debentures and shall deliver Underlying Securities in accordance with the terms, conditions and
time periods set forth in the Transaction Documents.

 

4.5 Publicity.  The Company
and the Purchaser shall consult with each other in issuing any other press releases with respect to the transactions contemplated
hereby, and neither the Company nor any Purchaser shall issue any such press release or otherwise make any such public statement
without the prior consent of the Company, with respect to any press release of any Purchaser, or without the prior consent of the
Purchaser, with respect to any press release of the Company, which consent shall not unreasonably be withheld or delayed, except
if such disclosure is required by law, in which case the disclosing party shall promptly provide the other party with prior notice
of such public statement or communication.  

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 4.6 Non-Public Information.  Except
with respect to the material terms and conditions of the transactions contemplated by the Transaction Documents and the Merger
Agreement, the Company covenants and agrees that neither it nor any other Person acting on its behalf will provide any Purchaser
or its agents or counsel with any information that the Company believes constitutes material non-public information, unless prior
thereto the Purchaser shall have executed a written agreement regarding the confidentiality and use of such information.  The
Company understands and confirms that the Purchaser shall be relying on the foregoing covenant in effecting transactions in securities
of the Company. The Company covenants that within four (4) Trading Days of the closing of the Merger it shall cause Pubco to issue
a Current Report on Form 8-K disclosing the material terms of the transactions contemplated hereby and thereby.

 

4.7 Use of Proceeds.  Except
as set forth on Schedule 4.7 attached hereto, the Company shall use the net proceeds from the sale of the Securities hereunder
for working capital purposes, and shall not use such proceeds for (a) the satisfaction of any portion of the Company’s debt
(other than payment of trade payables in the ordinary course of the Company’s business and prior practices), (b) the redemption
of any Common Stock or Common Stock Equivalents or (c) the settlement of any outstanding litigation.

 

4.8 Indemnification of Purchasers.   Subject
to the provisions of this Section 4.8, the Company will indemnify and hold the Purchaser and its directors, officers, stockholders,
members, partners, employees and agents (and any other Persons with a functionally equivalent role of a Person holding such titles
notwithstanding a lack of such title or any other title), each Person who controls the Purchaser (within the meaning of Section
15 of the Securities Act and Section 20 of the Exchange Act), and the directors, officers, stockholders, agents, members, partners
or employees (and any other Persons with a functionally equivalent role of a Person holding such titles notwithstanding a lack
of such title or any other title) of such controlling person (each, a “Purchaser Party”) harmless from any and
all losses, liabilities, obligations, claims, contingencies, damages, costs and expenses, including all judgments, amounts paid
in settlements, court costs and reasonable attorneys’ fees and costs of investigation that any such Purchaser Party may suffer
or incur as a result of or relating to (a) any breach of any of the representations, warranties, covenants or agreements made by
the Company in this Agreement or in the other Transaction Documents or (b) any action instituted against a Purchaser in any capacity,
or any of them or their respective Affiliates, by any stockholder of the Company who is not an Affiliate of the Purchaser, with
respect to any of the transactions contemplated by the Transaction Documents (unless such action is based upon a breach of the
Purchaser’s representations, warranties or covenants under the Transaction Documents or any agreements or understandings
the Purchaser may have with any such stockholder or any violations by the Purchaser of state or federal securities laws or any
conduct by the Purchaser which constitutes fraud, negligence, willful misconduct or malfeasance).  If any action shall
be brought against any Purchaser Party in respect of which indemnity may be sought pursuant to this Agreement, such Purchaser Party
shall promptly notify the Company in writing, and the Company shall have the right to assume the defense thereof with counsel of
its own choosing reasonably acceptable to the Purchaser Party.  Any Purchaser Party shall have the right to employ separate
counsel in any such action and participate in the defense thereof, but the fees and expenses of such counsel shall be at the expense
of such Purchaser Party except to the extent that (i) the employment thereof has been specifically authorized by the Company in
writing, (ii) the Company has failed after a reasonable period of time to assume such defense and to employ counsel or (iii) in
such action there is, in the reasonable opinion of such separate counsel, a material conflict on any material issue between the
position of the Company and the position of such Purchaser Party, in which case the Company shall be responsible for the reasonable
fees and expenses of no more than one such separate counsel.  The Company will not be liable to any Purchaser Party under
this Agreement (i) for any settlement by a Purchaser Party effected without the Company’s prior written consent, which shall
not be unreasonably withheld or delayed; or (ii) to the extent, but only to the extent that a loss, claim, damage or liability
is attributable to any Purchaser Party’s breach of any of the representations, warranties, covenants or agreements made by
such Purchaser Party in this Agreement or in the other Transaction Documents.

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4.9  Equal Treatment of Purchasers.  No
consideration shall be offered or paid to any Person to amend or consent to a waiver or modification of any provision of any of
the Transaction Documents unless the same consideration is also offered to all of the parties to the Transaction Documents. Further,
the Company shall not make any payment of principal or interest on the Subordinated Debentures in amounts which are disproportionate
to the respective principal amounts outstanding on the Subordinated Debentures at any applicable time.  For clarification
purposes, this provision constitutes a separate right granted to the Purchaser by the Company and negotiated separately by the
Purchaser, and is intended for the Company to treat the Purchasers as a class and shall not in any way be construed as the Purchasers
acting in concert or as a group with respect to the purchase, disposition or voting of Securities or otherwise.

 

4.10 Form D; Blue Sky Filings.  The
Company agrees to timely file a Form D with respect to the Securities as required under Regulation D and to provide a copy thereof
to Purchaser upon filing. The Company shall take such action as the Company shall reasonably determine is necessary in order to
obtain an exemption for, or to qualify the Securities for, sale to the Purchasers at the Closing under applicable securities or
“Blue Sky” laws of the states of the United States, and shall provide evidence of such actions promptly upon request
of any Purchaser.

 

4.11 Reporting Requirements. Until
the time the Company becomes subject to the reporting provisions of the Exchange Act, the Company shall furnish to each Purchaser
that holds Securities, the following:

 

(a) As soon as available
and in any event within ninety (90) days after the end of each fiscal year of the Company commencing with the fiscal year ending
December 31, 2010, audited financial statements of the Company as at the end of such fiscal year and related statements of income
and expenses for such fiscal year, all in reasonable detail and in scope to the Purchaser, prepared in accordance with GAAP, with
the opinion of an independent certified public accountant reasonably acceptable to the Purchaser as evidenced by the prior written
consent of the Purchaser;

 

(b) As soon as available
and in any event within thirty (30) days after the end of each fiscal quarter, quarterly financial statements prepared by the Company
and other information reasonably requested by the Purchaser;

 

(c) As soon as available
and in any event within fifteen (15) days after the end of each month, monthly reports containing information on the Company’s
sales and other information reasonably requested by the Purchaser;

 

(d) As soon as available
and in any event not less than thirty (30) days prior to the commencement of each fiscal year, a detailed annual budget and strategic
plan for the Company’s business for such fiscal year, which shall have been approved by the Company’s Board of Directors;

 

(e) As soon as possible
and in any event within five (5) days after the Purchasers notify the Company of the occurrence of each Event of Default, a statement
of an authorized officer of the Company setting forth the nature and period of existence of such Event of Default and the action
which the Company has taken and proposes to take with respect thereto;

 

(f) Promptly after the
sending or filing thereof, copies of all reports, if any, which the Company sends to any of its shareholders, and copies of all
reports and registration statements, if any, which the Company files with the Commission or any Trading Market;

 

(g) Promptly after the
filing or receiving thereof, copies of all reports and notices, if any, which the Company files under ERISA, with the Internal
Revenue Service or the Pension Benefit Guaranty Corporation or the U.S. Department of Labor or which the Company receives from
any of such Persons;

 

(h) Promptly upon determination
by the Company’s Chief Executive Officer of the need for the Company or Board of Directors to obtain additional financing,
all information concerning such determination if, as and when available;

 

    	14

    	 

    

(i) Information concerning
offers or solicitations, and the terms and conditions thereof, for additional equity financing, given to the Purchaser not less
than 30 days prior to the entering into of such financial arrangement;

 

(j) Such other information
respecting the condition or operations, financial or otherwise, of the Company as the Purchasers may from time to time reasonably
request; and;

(k) Promptly upon receipt,
notice in writing of all Actions and Proceedings.

 

4.12. Accountants. Until the time the
Company becomes subject to the reporting provisions of the Exchange Act, the Company shall promptly give the Purchaser notice of
any change in the firm of independent certified public accountants utilized by the Company.

 

4.13 Access to Records. Until the
time the Company becomes subject to the reporting provisions of the Exchange Act, the Company shall furnish to each Purchaser that
holds Securities, or any of its duly authorized representatives, attorneys or accountants reasonable access to any and all records
at the premises of the Company where such records are kept, such access being afforded without charge, but only upon reasonable
request stating the purpose of such request and during normal business hours. Each such Purchaser making such request agrees to
request to execute a confidentiality agreement or similar document reasonably requested by the Company.

 

4.15 Preservation of Corporate Existence.
The Company shall preserve and maintain its corporate existence, rights, privileges and franchises in the jurisdiction of its incorporation,
and qualify and remain qualified, as a foreign corporation in each jurisdiction in which such qualification is necessary in view
of its business or operations and where the failure to qualify or remain qualified might reasonably have a Material Adverse Effect
upon the financial condition, business or operations of the Company and its Subsidiaries taken as a whole.

 

4.16 Confidentiality. The Purchaser
agrees to maintain the confidentiality of this Agreement, the transactions contemplated hereby, including the Merger, and not use
any confidential information it may learn about another party for any purpose other than to consummate the transactions contemplated
hereby. The Purchaser acknowledges that the information concerning the Company and the transactions contemplated by this Agreement
is confidential and proprietary to the Company, and is being submitted to the Purchaser solely for confidential use and with the
explicit understanding that, without the prior written permission of the Company, Purchaser will not release this Agreement or
any of the related transaction documentation, including the Company’s confidential investor presentation, or discuss the
foregoing, its existence, or any of the information contained herein, or make any reproduction of or use of such documentation
or information for any purpose other than to evaluate a potential investment in the Subordinated Debentures offered hereby; provided,
however, that you are authorized to disclose the tax treatment and the tax structure of the transactions described herein to your
advisors, without limitation of any kind. By accepting delivery of this Agreement, you agree to promptly return it and any other
documents or information furnished to you by the Company, and all copies thereof, if you elect not to purchase any of the Subordinated
Debentures offered hereby, or if the offering is terminated or withdrawn.

 

ARTICLE V.

MISCELLANEOUS

 

5.1  Termination.  This Agreement
may be terminated by any Purchaser, as to such Purchaser’s obligations hereunder only and without any effect whatsoever on
the obligations between the Company and the other Purchasers, by written notice to the other parties, if the Closing has not been
consummated on or before 5:30 p.m. (New York City time) on May 15, 2011; provided, however, that such termination
will not affect the right of any party to sue for any breach by the other party (or parties).

 

5.2  Fees and Expenses.  
Except as expressly set forth in the Transaction Documents to the contrary, each party shall pay the fees and expenses of its advisers,
counsel, accountants and other experts, if any, and all other expenses incurred by such party incident to the negotiation, preparation,
execution, delivery and performance of this Agreement.  The Company shall pay all transfer agent fees, stamp taxes and
other taxes and duties levied in connection with the delivery of any Securities to the Purchasers.

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5.3  Entire Agreement.  The
Transaction Documents, together with the exhibits and schedules thereto, contain the entire understanding of the parties with respect
to the subject matter hereof and supersede all prior agreements and understandings, oral or written, with respect to such matters,
which the parties acknowledge have been merged into such documents, exhibits and schedules.

 

5.4  Notices.  Any and
all notices or other communications or deliveries to be provided by the Holder hereunder, shall be in writing and delivered personally,
by facsimile, pdf or other electronic delivery, or sent by a nationally recognized overnight courier service, addressed to the
Company, at the address set forth below, or such other email address, facsimile number or address as the Company may specify for
such purpose by notice to the Holder delivered in accordance with this Section 5.4.  Any and all notices or other communications
or deliveries to be provided by the Company hereunder, including, without limitation, any Notice of Conversion, shall be in writing
and delivered personally, by facsimile, or sent by a nationally recognized overnight courier service addressed to the Holder at
the address set forth below.  Any notice or other communication or deliveries hereunder shall be deemed given and effective
on the earliest of (i) the date of transmission, if such notice or communication is delivered via facsimile or electronic delivery
at the facsimile number or email address specified in this Section 5.4 prior to 5:30 p.m. (New York City time), (ii) the Business
Day immediately following the date of transmission, if such notice or communication is delivered via facsimile or electronic delivery
at the facsimile number or email address specified in this Section 5.4 between 5:30 p.m. (New York City time) and 11:59 p.m. (New
York City time) on any date, (iii) the second Business Day following the date of mailing, if sent by nationally recognized overnight
courier service, or (iv) upon actual receipt by the party to whom such notice is required to be given.

 

If to the Company, to:

 

Specialty Beverage and
Supplement Inc.

836 Grundy Avenue

Holbrook, NY 11741

Telephone: (631) 750-3195
ext 112

Facsimile: (631) 750-3088

Email: Petes@specialbev.com

Attention: Peter Scalise
III, Chairman and CEO

 

With a copy (which shall
not constitute notice) to:

 

David Lubin & Associates,
PLLC

10 Union Avenue, Suite
5

Lynbrook, NY 11563

Telephone: (516) 887-8200

Facsimile: (516) 887-8250

Attention: David Lubin,
Esq.

Email: david@dlubinassociates.com

 

If to the Holder, as set
forth on the signature pages attached hereto.

 

5.5  Amendments; Waivers.  No
provision of this Agreement may be waived, modified, supplemented or amended except in a written instrument signed, in the case
of an amendment, by the Company and the Purchasers of at least 75% in interest of the Securities still held by Purchasers or, in
the case of a waiver, by the party against whom enforcement of any such waived provision is sought.  No waiver of any
default with respect to any provision, condition or requirement of this Agreement shall be deemed to be a continuing waiver in
the future or a waiver of any subsequent default or a waiver of any other provision, condition or requirement hereof, nor shall
any delay or omission of any party to exercise any right hereunder in any manner impair the exercise of any such right.

 

5.6  Headings.  The headings
herein are for convenience only, do not constitute a part of this Agreement and shall not be deemed to limit or affect any of the
provisions hereof.

    	16

    	 

    

5.7  Successors and Assigns.  This
Agreement shall be binding upon and inure to the benefit of the parties and their successors and permitted assigns.  The
Company may not assign this Agreement or any rights or obligations hereunder without the prior written consent of the Purchaser
(other than by merger).  Any Purchaser may assign any or all of its rights under this Agreement to any Person to whom
such Purchaser assigns or transfers any Securities, provided that such transferee agrees in writing to be bound, with respect to
the transferred Securities, by the provisions of the Transaction Documents that apply to the “Purchasers.”

  

5.8  No Third-Party Beneficiaries.  This
Agreement is intended for the benefit of the parties hereto and their respective successors and permitted assigns and is not for
the benefit of, nor may any provision hereof be enforced by, any other Person, except as otherwise set forth in Section 4.10.

 

5.9  Governing Law.  All
questions concerning the construction, validity, enforcement and interpretation of the Transaction Documents shall be governed
by and construed and enforced in accordance with the internal laws of the State of New York, without regard to the principles of
conflict of laws thereof.  Each party agrees that all legal proceedings concerning the interpretation, enforcement and
defense of the transactions contemplated by any of the Transaction Documents (whether brought against a party hereto or its respective
Affiliates, directors, officers, shareholders, employees or agents) shall be commenced in the state and federal courts sitting
in the City of New York, County of New York (the “New York Courts”).  Each party hereto hereby irrevocably
submits to the exclusive jurisdiction of the New York Courts for the adjudication of any dispute hereunder or in connection herewith
or with any transaction contemplated hereby or discussed herein (including with respect to the enforcement of any of the Transaction
Documents), and hereby irrevocably waives, and agrees not to assert in any suit, action or proceeding, any claim that it is not
personally subject to the jurisdiction of such New York Courts, or such New York Courts are improper or inconvenient venue for
such proceeding.  Each party hereby irrevocably waives personal service of process and consents to process being served
in any such suit, action or proceeding by mailing a copy thereof via registered or certified mail or overnight delivery (with evidence
of delivery) to such party at the address in effect for notices to it under the Transaction Documents and agrees that such service
shall constitute good and sufficient service of process and notice thereof.  Nothing contained herein shall be deemed
to limit in any way any right to serve process in any other manner permitted by applicable law. Each party hereto hereby irrevocably
waives, to the fullest extent permitted by applicable law, any and all right to trial by jury in any legal proceeding arising out
of or relating to the Transaction Documents or the transactions contemplated hereby or thereby. If either party shall commence
an action or proceeding to enforce any provisions of the Transaction Documents, then the prevailing party in such action or proceeding
shall be reimbursed by the other party for its attorneys’ fees and other costs and expenses incurred in the investigation,
preparation and prosecution of such action or proceeding.

 

5.10  Survival.  The
representations and warranties shall survive the Closing and the delivery of the Securities for the applicable statue of limitations.

 

5.11  Execution.  This
Agreement may be executed in two or more counterparts, all of which when taken together shall be considered one and the same agreement
and shall become effective when counterparts have been signed by each party and delivered to the other party, it being understood
that both parties need not sign the same counterpart.  In the event that any signature is delivered by facsimile transmission
or by e-mail delivery of a “.pdf” format data file, such signature shall create a valid and binding obligation of the
party executing (or on whose behalf such signature is executed) with the same force and effect as if such facsimile or “.pdf”
signature page were an original thereof.

 

5.12  Severability. If any term,
provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction to be invalid, illegal, void
or unenforceable, the remainder of the terms, provisions, covenants and restrictions set forth herein shall remain in full force
and effect and shall in no way be affected, impaired or invalidated, and the parties hereto shall use their commercially reasonable
efforts to find and employ an alternative means to achieve the same or substantially the same result as that contemplated by such
term, provision, covenant or restriction. It is hereby stipulated and declared to be the intention of the parties that they would
have executed the remaining terms, provisions, covenants and restrictions without including any of such that may be hereafter declared
invalid, illegal, void or unenforceable.

    	17

    	 

    

5.13  Rescission and Withdrawal Right.  Notwithstanding
anything to the contrary contained in (and without limiting any similar provisions of) any of the other Transaction Documents,
whenever any Purchaser exercises a right, election, demand or option under a Transaction Document and the Company does not timely
perform its related obligations within the periods therein provided, then such Purchaser may rescind or withdraw, in its sole discretion
from time to time upon written notice to the Company, any relevant notice, demand or election in whole or in part without prejudice
to its future actions and rights.

 

5.14  Replacement of Securities.  If
any certificate or instrument evidencing any Securities is mutilated, lost, stolen or destroyed, the Company shall issue or cause
to be issued in exchange and substitution for and upon cancellation thereof (in the case of mutilation), or in lieu of and substitution
therefor, a new certificate or instrument, but only upon receipt of evidence reasonably satisfactory to the Company of such loss,
theft or destruction.  The applicant for a new certificate or instrument under such circumstances shall also pay any
reasonable third-party costs (including customary indemnity) associated with the issuance of such replacement Securities.

 

5.15  Remedies.  In addition
to being entitled to exercise all rights provided herein or granted by law, including recovery of damages, each of the Purchasers
and the Company will be entitled to specific performance under the Transaction Documents.  The parties agree that monetary
damages may not be adequate compensation for any loss incurred by reason of any breach of obligations contained in the Transaction
Documents and hereby agrees to waive and not to assert in any action for specific performance of any such obligation the defense
that a remedy at law would be adequate.

 

5.16  Payment Set Aside. To the
extent that the Company makes a payment or payments to any Purchaser pursuant to any Transaction Document or a Purchaser enforces
or exercises its rights thereunder, and such payment or payments or the proceeds of such enforcement or exercise or any part thereof
are subsequently invalidated, declared to be fraudulent or preferential, set aside, recovered from, disgorged by or are required
to be refunded, repaid or otherwise restored to the Company, a trustee, receiver or any other person under any law (including,
without limitation, any bankruptcy law, state or federal law, common law or equitable cause of action), then to the extent of any
such restoration the obligation or part thereof originally intended to be satisfied shall be revived and continued in full force
and effect as if such payment had not been made or such enforcement or setoff had not occurred.

 

5.17  Usury.  To the
extent it may lawfully do so, the Company hereby agrees not to insist upon or plead or in any manner whatsoever claim, and will
resist any and all efforts to be compelled to take the benefit or advantage of, usury laws wherever enacted, now or at any time
hereafter in force, in connection with any claim, action or proceeding that may be brought by any Purchaser in order to enforce
any right or remedy under any Transaction Document.  Notwithstanding any provision to the contrary contained in any Transaction
Document, it is expressly agreed and provided that the total liability of the Company under the Transaction Documents for payments
in the nature of interest shall not exceed the maximum lawful rate authorized under applicable law (the “Maximum Rate”),
and, without limiting the foregoing, in no event shall any rate of interest or default interest, or both of them, when aggregated
with any other sums in the nature of interest that the Company may be obligated to pay under the Transaction Documents exceed such
Maximum Rate.  It is agreed that if the maximum contract rate of interest allowed by law and applicable to the Transaction
Documents is increased or decreased by statute or any official governmental action subsequent to the date hereof, the new maximum
contract rate of interest allowed by law will be the Maximum Rate applicable to the Transaction Documents from the effective date
forward, unless such application is precluded by applicable law.  If under any circumstances whatsoever, interest in
excess of the Maximum Rate is paid by the Company to any Purchaser with respect to indebtedness evidenced by the Transaction Documents,
such excess shall be applied by such Purchaser to the unpaid principal balance of any such indebtedness or be refunded to the Company,
the manner of handling such excess to be at such Purchaser’s election.

 

    	18

    	 

    

5.18  Independent Nature of Purchasers’
Obligations and Rights.  The obligations of the Purchaser under any Transaction Document are several and not joint
with the obligations of any other Purchaser, and no Purchaser shall be responsible in any way for the performance or non-performance
of the obligations of any other Purchaser under any Transaction Document.  Nothing contained herein or in any other Transaction
Document, and no action taken by any Purchaser pursuant thereto, shall be deemed to constitute the Purchasers as a partnership,
an association, a joint venture or any other kind of entity, or create a presumption that the Purchasers are in any way acting
in concert or as a group with respect to such obligations or the transactions contemplated by the Transaction Documents.  The
Purchaser shall be entitled to independently protect and enforce its rights, including without limitation the rights arising out
of this Agreement or out of the other Transaction Documents, and it shall not be necessary for any other Purchaser to be joined
as an additional party in any proceeding for such purpose.  The Purchaser has been represented by its own separate legal
counsel in their review and negotiation of the Transaction Documents.  The Company has elected to provide all Purchasers
with the same terms and Transaction Documents for the convenience of the Company and not because it was required or requested to
do so by the Purchasers.

 

5.19  Liquidated Damages.  The
Company’s obligations to pay any partial liquidated damages or other amounts owing under the Transaction Documents is a continuing
obligation of the Company and shall not terminate until all unpaid partial liquidated damages and other amounts have been paid
notwithstanding the fact that the instrument or security pursuant to which such partial liquidated damages or other amounts are
due and payable shall have been canceled.

 

5.20  Saturdays, Sundays, Holidays,
etc. If the last or appointed day for the taking of any action or the expiration of any right required or granted herein
shall not be a Business Day, then such action may be taken or such right may be exercised on the next succeeding Business Day.

 

5.21  Construction. The parties
agree that each of them and/or their respective counsel has reviewed and had an opportunity to revise the Transaction Documents
and, therefore, the normal rule of construction to the effect that any ambiguities are to be resolved against the drafting party
shall not be employed in the interpretation of the Transaction Documents or any amendments hereto.

 

5.22 Waiver
of Jury Trial.  In any action, suit or proceeding in any jurisdiction brought by any party against any other party,
the parties each knowingly and intentionally, to the greatest extent permitted by applicable law, hereby absolutely, unconditionally,
irrevocably and expressly waives forever trial by jury.

 

[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK

SIGNATURE PAGES FOLLOW]

    	19

    	 

    

IN WITNESS WHEREOF, the parties hereto have
caused this Securities Purchase Agreement to be duly executed by their respective authorized signatories as of the date first indicated
above.

 

SPECIALTY BEVERAGE AND SUPPLEMENT, INC.

 

By: /s/ Peter Scalise III

Name: Peter Scalise III

Title: Chairman and Chief Executive Officer

 

[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK

SIGNATURE PAGE FOR PURCHASERS FOLLOW]

 

    	20

    	 

    

[PURCHASER SIGNATURE PAGES TO SPECIALTY BEVERAGE
AND SUPPLEMENT, INC. SECURITIES PURCHASE AGREEMENT]

 

IN WITNESS WHEREOF, the undersigned have
caused this Securities Purchase Agreement to be duly executed by their respective authorized signatories as of the date first indicated
above.

 

Name of Purchaser: 

 

Signature of Authorized Signatory of Purchaser: 

 

Name of Authorized Signatory: 

 

Title of Authorized Signatory: 

 

Email Address of Purchaser: 

 

Facsimile Number of Purchaser: 

 

Address for Notice of Purchaser:  

 

Address for Delivery of Securities for Purchaser (if not same as
address for notice):

 

Purchase Price: 

 

SSN / EIN Number:  

 

    	21

    	 

    

[PURCHASER INVESTOR QUESTIONNAIRE TO SPECIALTY
BEVERAGE AND SUPPLEMENT, INC. SECURITIES PURCHASE AGREEMENT]

 

Purchaser represents and warrants that Purchaser is an “accredited
investor” because Purchaser is (initial applicable box(es):

 

[ ]an individual
whose individual net worth, or joint net worth with his or her spouse (if any), at the time of purchase exceeds $1,000,000;

[ ]an
individual who had an individual income in excess of $200,000 in each of the two most recent calendar years, or joint income
with his or her spouse (if any) in excess of $300,000 in each of those years, and has a reasonable expectation of reaching
the same income level in the current calendar year;

[ ]a director
or an executive officer of the Company;

[ ]a trust
or a person acting on behalf of a trust (i) with total assets in excess of $5,000,000, (ii) which was not formed for the specific
purpose of acquiring the Shares, and (iii) whose purchase is directed by a person who has such knowledge and experience in
financial and business matters that he or she is capable of evaluating the merits and risks of the prospective investment;

[ ]any organization
described in Section 501(c)(3) of the Internal Revenue Code, as amended, corporation, Massachusetts or similar business trust,
or partnership (i) not formed for the specific purpose of acquiring the Shares, and (ii) with total assets in excess
of $5,000,000; or

[ ]any entity
in which all of the equity owners are accredited investors.

 

Indicate whether you are you a broker or dealer registered pursuant
to section 15 of the Securities Exchange Act of 1934 or an affiliate of such broker or dealer.

 

  [ ] Yes  [  ] No

 

If yes, please provide the following information:

 

Name of Broker/Dealer:

 

Address of Broker/Dealer:

 

Position held with or relationship to Broker/Dealer:__

 

The foregoing statements are true and accurate
to the best of my information and belief and I will promptly notify Specialty Beverage and Supplement, Inc., if any of the responses
to the foregoing questions should be changed.

 

Name of Purchaser:

 

Signature of Authorized Signatory of Purchaser: 

 

Name of Authorized Signatory: 

 

Title of Authorized Signatory: 

    	22

    	 

    

Exhibit A

 

Form of Subordinated Debenture

    	23

    	 

    

Exhibit B

 

Certain Merger Agreement Terms; Pubco Representations

 

1.  Structure. Pursuant to the
Merger Agreement, Pubco will enter into a reverse triangular merger with the Company and a newly formed acquisition subsidiary
of Pubco (the “Acquisition Sub”). The Company will be the surviving entity in the Merger and will be a wholly-owned
subsidiary of Pubco upon the closing of the Merger. Pursuant to the Merger, Pubco will acquire all of the Company’s outstanding
Common Stock and Common Stock Equivalents in exchange for a number of shares of Pubco Common Stock representing not less than 50%
of Pubco’s outstanding Common Stock before the issuance of the Underlying Securities issuable upon conversion of the Subordinated
Debentures, with the Pubco stockholders retaining not more than 50% of Pubco’s Common Stock on a fully-diluted basis after
the closing of the Merger but before the issuance of the Underlying Securities issuable upon conversion of the Subordinated Debentures.
It is the intention of the parties that the Merger qualify as a “reorganization” under Section 368(a) of the Internal
Revenue Code of 1986, as amended (the “Code”) and not subject the holder’s of the Company’s Common Stock
to any tax liability as a result of the Merger. At the Closing of the Merger and before giving effect to the issuance of any Common
Stock upon conversion of any Subordinated Debentures, there will be 51,000,000 shares of Common Stock issued and outstanding. After
giving effect to the issuance of Common Stock upon conversion of all of the Subordinated Debentures (assuming the Maximum Amount
is sold) there will be 62,428,571 shares of Common Stock issued and outstanding.

 

2.  Certain Representations and Warranties.
The Merger Agreement will contain customary representations, warranties, covenants and indemnities for a transaction of this type.
In particular, Pubco will make, among others, the following representations and warranties to the Company on the signing date and
on the closing date: (a) Pubco is a US corporation duly organized, validly existing and in good standing under the laws of its
state of incorporation and the Pubco Common Stock is presently eligible for quotation and trading on the OTCBB in all 50 states
of the United States and not subject to any notice of suspension or delisting; (b) the Company will have shares of Pubco Common
Stock in the public float which were issued pursuant to an effective Registration Statement on Form SB-2 as filed with the Commission;
(c) Pubco has complied with all applicable federal and state securities laws and regulations, including being current in all of
its reporting obligations under federal securities laws and regulations; (d) Pubco is not, and has not, and the past and present
officers, directors and affiliates of Pubco are not and have not, been the subject of, nor does any officer or director have any
reason to believe that Pubco or any of its officers, directors or affiliates will be the subject of, any civil or criminal proceeding
or investigation by any federal or state agency alleging the violation of securities laws; (e) Pubco has not been the subject of
any voluntary or involuntary bankruptcy proceeding, nor has it been a party to any material litigation; (f) Pubco has not, and
the past and present officers, directors and affiliates have not, been the subject of, nor does any officer or director of Pubco
have any reason to believe that the Pubco or any of its officers, directors or affiliates will be the subject of, any civil, criminal
or administrative investigation or proceeding brought by any federal or state agency having regulatory authority over such entity
or person; (g) Pubco does not and will not on the closing date of the Merger, have any liabilities, contingent or otherwise, including
but not limited to notes payable and accounts payable, and is not a party to any executory agreements; and (h) Pubco is not a “blank
check company” as such term is defined by Rule 419 of the Securities Act. Pubco will be identified by the Advisor and be
reasonably acceptable to the Company after customary due diligence review.

 

3.  Composition of Pubco Board following
the Merger. Immediately following the closing date of the Merger, the Board of Directors of Pubco
shall consist of five (5) members. On the closing date of the Merger, all of the current officers and directors of Pubco shall
resign and, simultaneously therewith, a new Board of Directors and such executive officers shall be appointed as shall be determined
by the parties. On the closing date of the Merger, the holders of the Subordinated Debentures shall have the right to appoint one
(1) member to the Board.

    	24

    	 

    

4.  Registration Rights. Purchaser’s
of the Subordinated Debentures and the Company stockholders will not have demand or “piggy-back” registration rights.
Unless the Company elects to file a registration statement under the Securities Act to register the Common Stock and the Underlying
Securities issued in connection with the Merger or upon conversion of the Subordinated Debentures, respectively, such shares may
be sold only pursuant to an exemption from the registration requirements of the Securities Act, including Rule 144 promulgated
thereunder. 

 

5.  Lock-up; No-Shorting. At
the closing date of the Merger, all officers, directors and key employees of the Company, as well as any 5% holders of Pubco securities,
will enter into a Lock-Up Agreement with Pubco for a term of 12 months whereby they agree to certain restrictions on the sale or
disposition of all the Common Stock acquired by them in connection with the Merger. In addition, each such stockholder subject
to Lock-Up Agreements shall agree that it will not, for the longer of two (2) years from the closing date of the Merger, directly
or indirectly, effect or agree to effect any short sale (as defined in Rule 200 under Regulation SHO of the Exchange Act), whether
or not against the box, establish any “put equivalent position” (as defined under Rule 16a-1(h) of the Exchange Act)
with respect to the Common Stock, or grant any other right with respect to the Common Stock or any security that includes, relates
to or derives any material part of its value from the Common Stock, or otherwise seek to hedge its position in the Common Stock.

    	25

    	 

    

Exhibit C

 

Form of Officer’s Certificate

 

Certificate of Secretary of

Specialty Beverage and Supplement, Inc.

 

Reference is made to the Securities Purchase
Agreement (the “Purchase Agreement”) dated as of April 19, 2011 among Specialty Beverage and Supplement, Inc., a Nevada
corporation (the “Company”) and the other signatories thereto, regarding 9% Convertible Subordinated Debentures of
the Company. Capitalized terms used herein and not otherwise defined herein shall have the meaning given to them in the Purchase
Agreement.

 

I, Peter Scalise lll, hereby certify on behalf of the Company that:

 

1. I am the Chairman and Chief Executive Officer
of the Company.

 

2. Attached hereto as Appendix A is a copy of
a certificate of good standing of the Company, issued by the Nevada Secretary of State and dated no earlier than three business
days before the Closing.

 

3. Attached hereto as Appendix B is a true,
correct and complete copy of the Company’s Articles of Incorporation, as amended and restated and in effect on the date hereof.

 

4. Attached hereto as Appendix C is a true,
correct and complete copy of the Company’s bylaws, as amended and restated and in effect on the date hereof.

 

5. Attached hereto as Appendix D is a true and
correct copy of resolutions of the Board of Directors of the Company, which resolutions are in full force and effect and have not
been amended.

 

Dated as of April 19, 2011

 

 

SPECIALTY BEVERAGE AND SUPPLEMENT, INC.

 

By: /s/ Peter Scalise III

Name: Peter Scalise III

Title: Chairman and Chief Executive Officer

 

    	26

    	 

    

DISCLOSURE SCHEDULES

 

Reference is made to the Securities Purchase
Agreement (“Purchase Agreement”) of even date herewith by and among Specialty Beverage and Supplement, Inc., a Nevada
corporation (the “Company”) and the other signatories thereto, regarding the issuance of the Securities as defined
in the Purchase Agreement.

 

These Disclosure Schedules are being furnished pursuant to the Purchase
Agreement.

 

Capitalized terms used in these Disclosure Schedules and not otherwise
defined herein have the meaning given to them in the Purchase Agreement.

 

The fact that an item is disclosed in these Disclosure Schedules
does not mean that such item is required to be disclosed or that it is material.

 

Dated as of April 19, 2011.

    	27

    	 

    

Schedule 3.1 (a) Direct and Indirect Subsidiaries of the Company

 

The Company has the following direct subsidiaries:

 

Graphic Gorilla, LLC a New York limited liability company.

 

Infusenomics Inc, a Nevada corporation.

 

The Company has no indirect subsidiaries.

 

Schedule 3.1 (f) Issuance of the Subordinated Debentures

 

The Securities are subject to restrictions under applicable securities
laws.

 

Schedule 3.1 (g) Capitalization of the Company

 

This Schedule 3.1(g) describes the capitalization
of Specialty Beverage and Supplement, Inc., immediately prior to the Closing.

 

The authorized shares of Specialty Beverage
and Supplement, Inc., consists of 135,000,000 shares of Common Stock, par value $0.001 per share, and 25,000,000 shares of preferred
stock, par value $0.001 per share. As of the date hereof and at the Closing there will be 124,349,018 shares of Common Stock and
no shares of preferred stock issued and outstanding.

 

There are no stockholder agreements between the Company and any
Person.

 

Schedule 3.1 (h) Company Financial Statements

 

The Company Financial Statements are attached.

 

Schedule 3.1 (i) Material Changes

 

None

 

Schedule 3.1 (n) Title to Assets

 

None

 

3.1 (q) Transactions With Affiliates and Employees

 

None

 

Schedule 3.1 (s) Certain Fees

 

None

 

Schedule 3.1 (y) Solvency

 

Indebtedness

 

As of April 19, 2011, immediately prior to
the Closing, the Company has no Indebtedness other than for notes issued to investors in an aggregate amount equal to $1,360,000
which the holders have each agreed to exchange the entire principal and accrued interest thereunder for Subordinated Debentures
in this offering.

    	28

    	 

    

Solvency

 

If the Company does not obtain additional debt
or equity financing, including completion of the Closing, then Section 3.1(y) of the Purchase Agreement is, or depending on the
amount of money raised, may be, inaccurate. No assurance can be given that such debt or equity financing will be available. Concern
about our ability to continue as a going concern may place additional constraints on operations and make it more difficult for
us to meet our obligations or adversely affect the terms of possible future funding.

 

In the audit report on our financial statements
for our fiscal years ended December 31, 2009 and 2010, our auditors included a going concern qualification indicating that our
recurring operating losses and working capital deficit cause substantial doubt about our ability to continue as a going concern.
For these same reasons, we would expect to receive a similar going concern qualification on our financial statements for the fiscal
year ended December 31, 2011, unless we continue to raise additional capital prior to year-end.

 

 

Schedule 3.1 (cc) Seniority

 

See Schedule 3.1(y) for a description of the existing senior indebtedness
of Specialty Beverage and Supplement, Inc.

 

Schedule 3.1 (dd) No Disagreements With Accountants and Lawyers

 

None

    	29

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