Document:

West Marine, Inc. Associates Stock Buying Plan, as amended and restated

 Exhibit 10.2 
 WEST MARINE, INC. 
 ASSOCIATES STOCK BUYING PLAN 

 (As amended and restated effective November 1, 2009) 
 SECTION 1 
 PURPOSE 
 West Marine, Inc. established the West Marine, Inc. Associates Stock Buying Plan (the “Plan”), effective as of November 1, 1994, as amended
and restated in March 2002 and further amended by Amendments Number One and Two effective May 10, 2007 and May 20, 2009, respectively, in order to provide Eligible Employees of the Company and its participating Subsidiaries with the
opportunity to purchase Common Stock through payroll deductions. West Marine, Inc. hereby amends and restates the Plan, effective as of November 1, 2009. The Plan is intended to qualify as an employee stock purchase plan under Section 423
of the Code. The provisions of the Plan, accordingly, shall be construed so as to extend and limit participation in a manner consistent with the requirements of that Section of the Code. 
 SECTION 2 
 DEFINITIONS 
 2.1 “1934 Act” means the Securities Exchange Act of 1934, as amended. Reference to a specific Section of the 1934 Act or
regulation thereunder shall include such Section or regulation, any valid regulation promulgated under such Section, and any comparable provision of any future legislation or regulation amending, supplementing or superseding such Section or
regulation. 
 2.2 “Board” means the Board of Directors of the Company. 
 2.3 “Code” means the Internal Revenue Code of 1986, as amended. Reference to a specific Section of the Code or regulation
thereunder shall include such Section or regulation, any valid regulation promulgated under such Section, and any comparable provision of any future legislation or regulation amending, supplementing or superseding such Section or regulation.

 2.4 “Committee” shall mean the committee appointed by the Company’s Chief Executive Officer to administer the
Plan. The members of the Committee shall serve at the pleasure of the Chief Executive Officer. Any member of the Committee may resign at any time by notice in writing mailed or delivered to the Secretary of the Company. 
 2.5 “Common Stock” means the common stock of the Company. 
 2.6 “Company” means West Marine, Inc., a Delaware corporation. 
 2.7 “Compensation” means a Participant’s base compensation, plus pay for overtime, holiday, and time off (such as sick and
vacation pay), but excluding incentive pay (such as bonuses, commissions or stock compensation), fringe benefits, deferred compensation payments or payments connected with or after the termination of employment, calculated before reduction for
elective deferrals and deductions. 
 2.8 “Disability” means a physical or mental condition whereby the Participant:
(i) is unable to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment which can be expected to result in death or can be expected to last for a continuous period of not less than
twelve (12) months, or (ii) is, by reason of any medically determinable physical or mental impairment which can be expected to result in death or can be expected to last for a continuous period of not less than twelve (12) months,
receiving income replacement benefits for a period of not less than three (3) months under (A) an accident and health plan covering employees of the Company, (B) federal Social Security, or (C) a State disability income fund. The
Participant shall be responsible for submitting sufficient information (including doctor’s certifications) to establish the Disability. 
 2.9 “Eligible Employee” means every Employee of an Employer who has been employed for such period as the Committee may determine (up to two years), except any Employee who, immediately after the
grant of an option under the Plan, would own stock and/or hold outstanding options to purchase stock possessing five percent (5%) or more of the total combined voting power or value of all classes of stock of the Company or of any Subsidiary of
the Company (including stock attributed to such Employee pursuant to Section 424(d) of the Code. 

 2.10 “Employee” means an individual who is a common-law employee of any Employer,
whether such employee is so employed at the time the Plan is adopted or becomes so employed subsequent to the adoption of the Plan. 
 2.11 “Employer” or “Employers” means any one or all of the Company and those Subsidiaries which, with the consent of the Board, have adopted this Plan. 
 2.12 “Enrollment Date” means each May 1 and November 1, and/or such other dates determined by the Committee from time to
time. 
 2.13 “Grant Date” means any date on which a Participant is granted an option under the Plan. 
 2.14 “Hardship” means the Committee’s determination that a Participant has suffered or will suffer a severe financial
hardship as a result of any of the following: 
 2.14.1 Expenses for medical care described in
Section 213(d) of the Internal Revenue Code previously incurred by Participant or Participant’s spouse or dependent, or necessary for Participant or Participant’s spouse or dependent to obtain medical care; 
 2.14.2 Costs directly related to the purchase of Participant’s principal residence (excluding mortgage payments);

 2.14.3 Tuition, related educational fees, and room and board expenses for the next twelve (12) months of
post-secondary education for Participant or Participant’s spouse or dependent; or 
 2.14.4 Amounts
necessary to prevent Participant’s eviction from Participant’s principal residence or foreclosure on the mortgage of Participant’s principal residence. 
 2.14.5 Payments for burial or funeral expenses for the Participant’s deceased parent, spouse, children or dependents (as
defined in Code Section 152 without regard to Code Section 152(d)(1)(B)); 
 2.14.6 Expenses for the
repair of damage to the Participant’s principal residence that would qualify for the casualty deduction under Code Section 165 (determined without regard to whether the loss exceeds 10% of adjusted gross income); or 
 2.14.7 Any other event as the Committee determines, by written resolution, will give rise to an immediate and heavy financial
need. 
 2.15 “Holding Period” shall mean that period of time beginning on the Purchase Date on which Shares are
purchased by Participants under the Plan and ending twelve (12) calendar months thereafter. 
 2.16 “Participant”
means an Eligible Employee who (a) has become a Participant in the Plan pursuant to Section 4.1 and (b) has not ceased to be a Participant pursuant to Section 8 or Section 9. 
 2.17 “Plan” means the Amended and Restated West Marine, Inc. Associates Stock Buying Plan, as set forth in this instrument and as
hereafter amended from time to time. 
 2.18 “Purchase Date” means the last business day of April and October, or such
other specific business days as may be established by the Committee from time to time prior to an Enrollment Date for all options to be granted on such Enrollment Date. 
 2.19 “Subsidiary” means any corporation (other than the Company) in an unbroken chain of corporations beginning with the Company if, at the time of granting options under the Plan, each of the
corporations other than the last corporation in the unbroken chain owns stock possessing 50% or more of the total combined voting power of all classes of stock in one of the other corporations in such chain. 
 SECTION 3 
 SHARES SUBJECT TO THE PLAN 
 3.1 Number Available. A total of 2,150,000 shares of Common Stock are
available for issuance pursuant to the Plan, which includes 1,400,000 shares of Common Stock that were previously reserved for issuance hereunder. Shares sold under the Plan may be newly issued shares or treasury shares. 

 3.2 Adjustments. In the event of any reorganization, recapitalization, stock split,
reverse stock split, stock dividend, combination of shares, merger, consolidation, offering of rights or other similar change in the capital structure of the Company, the Board may make such adjustment, if any, as it deems appropriate in the number,
kind and purchase price of the shares available for purchase under the Plan and in the maximum number of shares subject to any option under the Plan. 
 SECTION 4 
 ENROLLMENT 
 4.1 Participation. Each Eligible Employee may elect to become a Participant by enrolling or re-enrolling in the Plan effective as of
any Enrollment Date. In order to enroll, an eligible employee must complete, sign and submit to the Company an enrollment form in such form as may be specified by the Committee from time to time. Any enrollment form received by the Company no later
than fourteen (14) calendar days before an Enrollment Date shall be effective on that Enrollment Date, provided that the Committee, in its discretion, may (on a uniform and nondiscriminatory basis) specify an earlier or later deadline for the
submission of enrollment forms. Any Participant whose option expires and who has not withdrawn from the Plan automatically will be re-enrolled in the Plan on the Enrollment Date immediately following the Purchase Date on which his or her option
expired. 
 4.2 Payroll Withholding. On his or her enrollment form, each Participant must elect to make Plan
contributions via payroll withholding from his or her Compensation at a rate equal to any whole percentage from 1% to such maximum percentage (not to exceed 10%) that the Committee may establish from time to time for all options to be granted on any
Enrollment Date. A Participant may elect to increase or decrease his or her rate of payroll withholding (effective as of the next Enrollment Date) by submitting a new enrollment form in accordance with such procedures as may be established by the
Committee from time to time. In order to be effective, the enrollment form must be received by the Company no later than fourteen (14) calendar days before the Enrollment Date elected for the change, provided that the Committee, in its
discretion, may (on a uniform and nondiscriminatory basis) specify an earlier or later deadline for the submission of enrollment forms. Any Participant who is automatically re-enrolled in the Plan will be deemed to have elected to continue his or
her contributions at the percentage last elected by the Participant. 
 SECTION 5 
 OPTIONS TO PURCHASE COMMON STOCK 
 5.1 Grant of Option. On each Enrollment Date on which the Participant enrolls or re-enrolls in the Plan, he or she shall be granted an option to purchase shares of Common Stock. 
 5.2 Duration of Option. Each option granted under the Plan shall expire on the earliest to occur of (a) the date which is 27
months from the Grant Date, or the expiration of any shorter option period established by the Committee prior to an Enrollment Date, (b) the completion of the purchase of shares on the applicable Purchase Date, or (c) the date on which the
Participant ceases to be such for any reason. 
 5.3 Number of Shares Subject to Option. The number of shares available
for purchase by each Participant under the option will be established by the Committee from time to time prior to an Enrollment Date for all options to be granted on such Enrollment Date. Notwithstanding the preceding, an option (taken together with
all other options then outstanding under this Plan and under all other similar employee stock purchase plans of the Employers) shall not give the Participant the right to purchase shares at a rate which accrues in excess of $25,000 of fair market
value at the applicable Grant Dates of such shares (less the fair market value at the applicable Grant Dates of any shares previously purchased during such year under options which have expired or terminated) in any calendar year during which such
Participant is enrolled in the Plan at any time. 
 5.4 Other Terms and Conditions. Each option shall be subject to the
following additional terms and conditions: (a) payment for shares purchased under the option shall be made only through payroll withholding under Section 4.2; (b) purchase of shares upon exercise of the option will be accomplished
only in installments in accordance with Section 6.1; (c) the price per share under the option will be determined as provided in Section 6.1; (d) the option in all respects shall be subject to such terms and conditions (applied on
a uniform and nondiscriminatory basis), as the Committee shall determine from time to time in its discretion. 

 SECTION 6 
 PURCHASE OF SHARES 
 6.1 Exercise of Option. On
each Purchase Date, the funds then credited to each Participant’s account shall be used to purchase shares of Common Stock. The price of the shares purchased under any option shall be 85% of the lower of: (a) the closing price of Common
Stock on the Grant Date for such option on the National Association of Securities Dealers National Market System; or (b) the closing price of Common Stock on that Purchase Date on the National Association of Securities Dealers National Market
System. 
 6.2 Crediting of Shares. Shares purchased on any Purchase Date shall be delivered to a broker designated by
the Committee for the benefit of the Participant. As determined by the Committee from time to time, such shares shall be delivered as physical certificates or by means of a book entry system. Although the Participant may direct the broker to sell
such shares at any time (subject to applicable securities laws and Section 7), the shares may not be transferred to another broker or to any other person (including the Participant) until 24 months after the Grant Date of the option with which
the shares were purchased. Upon expiration of the 24-month period a Participant may transfer such shares to an account at another brokerage firm of the Participant’s choosing or request that a certificate that represents the shares be issued
and delivered to the Participant. 
 6.3 Exhaustion of Shares. If at any time the shares available under the Plan are
over-enrolled, enrollments shall be reduced proportionately to eliminate the over-enrollment. Any funds that cannot be applied to the purchase of shares due to over-enrollment shall be refunded to the Participants. 
 SECTION 7 
 HOLDING PERIOD 
 7.1 Dispositions Subject to Holding Period. Subject to Section 7.2 below, a
Participant may undertake a disposition, as that term is defined in Section 424(c) of the Code (which generally includes any sale, exchange, gift, or transfer of legal title), of shares in the Participant’s brokerage account (as
contemplated by Section 6.2) which were acquired on or after April 30, 2010, only after the expiration of the Holding Period. 
 7.2 Distributions Exempted from the Holding Period. Notwithstanding the foregoing, a Participant (or his or her beneficiary, if applicable) may undertake a disposition of any shares in the
brokerage account prior to the expiration of the Holding Period upon the occurrence of any of the following events, in which case such disposition shall be made as soon as administratively practical following the effective date thereof: 

7.2.1 Death; 
 7.2.2 Disability; 
 7.2.3 The cessation of Participant’s
status as an Eligible Employee (for example, because of his or her termination of employment from all Employers for any reason); or 
 7.2.4 Hardship — provided that Participant certifies and agrees that: (i) the number of shares or other amounts subject to such disposition shall be limited to the amount reasonably necessary to
meet the Participant’s needs resulting from the Hardship plus amounts necessary to pay taxes or penalties reasonably anticipated as a result of the disposition; and (ii) and Participant has first obtained all distributions (other than
hardship distributions from the Company’s 401(k) plan) and nontaxable loans currently available to Participant under the Company’s other employee benefit plans or programs. 

 SECTION 8 
 WITHDRAWAL 
 8.1 Withdrawal. A Participant may
withdraw from the Plan by submitting a completed enrollment form to the Company. A withdrawal will be effective only if it is received by the Company at least fourteen (14) calendar days before the proposed date of withdrawal, provided that the
Committee, in its discretion, may specify (on a uniform and nondiscriminatory basis) an earlier or later deadline for the submission of enrollment forms. When a withdrawal becomes effective, the Participant’s payroll contributions shall cease
and all amounts then credited to the Participant’s account shall be distributed to him or her (without interest). Notwithstanding any contrary provision of the Plan, a Participant who has withdrawn from the Plan pursuant to this Section 8
may not re-enroll in the Plan until the next Enrollment Date after the date of his or her withdrawal. A Participant’s withdrawal from the Plan shall not affect any shares held in the brokerage account for the benefit of the Participant, which
shares shall remain subject to the Holding Period in Section 7. 
 SECTION 9 
 CESSATION OF PARTICIPATION 
 9.1 Termination Of Status As Eligible Employee. A Participant shall cease to be a Participant immediately upon the cessation of his or her status as an Eligible Employee (for example, because of
his or her termination of employment from all Employers for any reason). As soon as practicable after such cessation, the Participant’s payroll contributions shall cease and all amounts then credited to the Participant’s account shall be
distributed to him or her (without interest). 
 9.2 Leave of Absence. Unless a Participant voluntarily withdraws from
the Plan, shares will be purchased for that Participant’s account on the Purchase Date next following commencement of a leave of absence by such Participant. However, the Participant will cease to be a Participant immediately after such
purchase of shares, provided that if and when he or she returns from the leave, he or she may re-enroll under Section 4.1, if then eligible. 
 SECTION 10 
 DESIGNATION OF BENEFICIARY 
 10.1 Designation. If permitted by the Committee, each Participant may, pursuant to such procedures as the Committee may specify,
designate one or more Beneficiaries to receive any amounts credited to the Participant’s account at the time of his or her death. 
 10.2 Changes. A Participant may designate different Beneficiaries (or may revoke a prior Beneficiary designation) at any time by delivering a new designation (or revocation of a prior designation) in like manner. Any designation or
revocation shall be effective only if it is received by the Committee. However, when so received, the designation or revocation shall be effective as of the date the notice is executed (whether or not the Participant still is living), but without
prejudice to the Committee on account of any payment made before the change is recorded. The last effective designation received by the Committee shall supersede all prior designations. 
 10.3 Failed Designations. If a Participant dies without having effectively designated a Beneficiary, or if no Beneficiary (primary or
secondary) survives the Participant, the Participant’s Account shall be payable to his or her estate. 
 SECTION 11 

 ADMINISTRATION 
 11.1 Plan Administrator. The Plan shall be administered by the Committee. The Committee shall have the authority to control and manage the operation and administration of the Plan. 
 11.2 Actions by Committee. Each decision of a majority of the members of the Committee then in office shall constitute the final and
binding act of the Committee. The Committee may act with or without a meeting being called or held and shall keep minutes of all meetings held and a record of all actions taken by written consent. 

 11.3 Powers of Committee. The Committee shall have all powers and discretion
necessary or appropriate to supervise the administration of the Plan and to control its operation in accordance with its terms, including, but not by way of limitation, the following discretionary powers: 
 11.3.1 To interpret and determine the meaning and validity of the provisions of the Plan and the options and to determine any
question arising under, or in connection with, the administration, operation or validity of the Plan and the options; 
 11.3.2 To determine any and all considerations affecting the eligibility of any employee to become a Participant or remain a Participant in the Plan; 
 11.3.3 To cause an account or accounts to be maintained for each Participant; 
 11.3.4 To determine the time or times when, and the number of shares for which, options shall be granted; 
 11.3.5 To establish and revise an accounting method or formula for the Plan; 
 11.3.6 To determine the manner and form in which shares are to be delivered to the designated broker; 
 11.3.7 To determine the status and rights of Participants and their Beneficiaries or estates; 
 11.3.8 To employ such brokers, counsel, agents and advisers, and to obtain such broker, legal, clerical and other services,
as it may deem necessary or appropriate in carrying out the provisions of the Plan; 
 11.3.9 To establish, from
time to time, rules for the performance of its powers and duties and for the administration of the Plan; 
 11.3.10 To adopt such procedures and subplans as are necessary or appropriate to permit participation in the Plan by employees who are foreign nationals or employed outside of the United States; 
 11.3.11 To delegate to any one or more of its members or to any other person, severally or jointly, the authority to perform
for and on behalf of the Committee one or more of the functions of the Committee under the Plan; and/or 
 11.3.12 To determine a waiver of the Holding Period due to a Participant’s Hardship. 
 11.3.13 To
determine whether a Participant has a Disability. 
 11.4 Decisions of Committee. All actions, interpretations, and
decisions of the Committee shall be conclusive and binding on all persons, and shall be given the maximum possible deference allowed by law. 
 11.5 Administrative Expenses. All expenses incurred in the administration of the Plan by the Committee, or otherwise, including legal fees and expenses, shall be paid and borne by the Employers,
except any stamp duties or transfer taxes applicable to the purchase of shares may be charged to the account of each Participant. Any brokerage fees for the purchase of shares by a Participant shall be paid by the Company, but brokerage fees for the
resale of shares by a Participant shall be borne by the Participant. 
 11.6 Eligibility to Participate. No member of the
Committee who is also an employee of an Employer shall be excluded from participating in the Plan if otherwise eligible, but he or she shall not be entitled, as a member of the Committee, to act or pass upon any matters pertaining specifically to
his or her own account under the Plan. 
 11.7 Indemnification. Each of the Employers shall, and hereby does, indemnify
and hold harmless the members of the Committee and the Board, from and against any and all losses, claims, damages or liabilities (including attorneys’ fees and amounts paid, with the approval of the Board, in settlement of any claim) arising
out of or resulting from the implementation of a duty, act or decision with respect to the Plan, so long as such duty, act or decision does not involve gross negligence or willful misconduct on the part of any such individual. 
 SECTION 12 
 AMENDMENT, TERMINATION, AND DURATION 
 12.1 Amendment, Suspension, or Termination. The Board, in its
sole discretion, may amend or terminate the Plan, or any part thereof, at any time and for any reason. If the Plan is terminated, the Board may elect to terminate all outstanding options either immediately or upon completion of the purchase of
shares on the next Purchase Date, or may elect to permit options to expire in accordance with their terms (and participation to continue through such expiration dates). If the options are terminated prior to expiration, all amounts then credited to
Participants’ accounts that have not been used to purchase shares shall be returned to the Participants (without interest) as soon as administratively practicable. 

 12.2 Duration of the Plan. The Plan shall commence on the date specified herein, and
subject to Section 12.1 (regarding the Board’s right to amend or terminate the Plan), shall remain in effect thereafter. 
 SECTION 13 
 GENERAL PROVISIONS 
 13.1 Participation by Subsidiaries. One or more Subsidiaries of the Company may become participating Employers by adopting the Plan
and obtaining approval for such adoption from the Board of Directors. By adopting the Plan, a Subsidiary shall be deemed to agree to all of its terms, including (but not limited to) the provisions granting exclusive authority (a) to the Board
of Directors to amend the Plan, and (b) to the Committee to administer and interpret the Plan. Any Subsidiary may terminate its participation in the Plan at any time. The liabilities incurred under the Plan to the Participants employed by each
Employer shall be solely the liabilities of that Employer, and no other Employer shall be liable for benefits accrued by a Participant during any period when he or she was not employed by such Employer. 
 13.2 Inalienability. In no event may either a Participant, a former Participant or his or her Beneficiary, spouse or estate sell,
transfer, anticipate, assign, hypothecate, or otherwise dispose of any right or interest under the Plan; and such rights and interests shall not at any time be subject to the claims of creditors nor be liable to attachment, execution or other legal
process. Accordingly, for example, a Participant’s interest in the Plan is not transferable pursuant to a domestic relations order. The preceding shall not affect the Participant’s right to direct the sale or transfer of shares that have
been allocated to the Participant’s account at the broker designated by the Participant (subject to the provisions of the Plan). 
 13.3 Severability. In the event any provision of the Plan shall be held illegal or invalid for any reason, the illegality or invalidity shall not affect the remaining parts of the Plan, and the Plan shall be construed and enforced as
if the illegal or invalid provision had not been included. 
 13.4 Requirements of Law. The granting of options and the
issuance of shares shall be subject to all applicable laws, rules, and regulations, and to such approvals by any governmental agencies or national securities exchanges as the Committee may determine are necessary or appropriate. 
 13.5 No Enlargement of Employment Rights. Neither the establishment or maintenance of the Plan, the granting of any options, the
purchase or any shares, not any action of any Employer or the Committee, shall be held or construed to confer upon any individual any right to be continued as an employee of the Employer nor, upon dismissal, any right or interest in any specific
assets of the Employers other than as provided in the Plan. Each Employer expressly reserves the right to discharge any employee at any time, with or without cause. 
 13.6 Apportionment of Costs and Duties. All acts required of the Employers under the Plan may be performed by the Company for itself and its Subsidiary, and the costs of the Plan may be equitably
apportioned by the Committee among the Company and the other Employers. Whenever an Employer is permitted or required under the terms of the Plan to do or perform any act, matter or thing, it shall be done and performed by any officer or employee of
the Employer who is thereunto duly authorized by the board of directors of the Employer. 
 13.7 Construction and Applicable
Law. The Plan is intended to qualify as an “employee stock purchase plan” within the meaning of Section 423 of the Code. Any provision of the Plan which is inconsistent with Section 423 of the Code shall without further act
or amendment by the Company or the Board be reformed to comply with the requirements of Section 423. The provisions of the Plan shall be construed, administered and enforced in accordance with such Section and with the laws of the State of
California (excluding California’s conflict of laws provisions). 
 13.8 Captions. The captions contained in and the
table of contents prefixed to the Plan are inserted only as a matter of convenience and for reference and in no way define, limit, enlarge or describe the scope or intent of the Plan nor in any way shall affect the construction of any provision of
the Plan.Form of Executive Officer Stock Option Agreement

 EXHIBIT 10.35 
 MARCHEX, INC. 
 AMENDED AND RESTATED 

2003 STOCK INCENTIVE PLAN 
 STOCK OPTION AGREEMENT 
 To:
                         (the “Optionee”) 
 As per the general terms and conditions set forth on this Stock Option Agreement (the “Agreement”), and the Amended and
Restated 2003 Stock Incentive Plan (the “Plan”), Exhibit A and Exhibit B, respectively, which may be found at http://intranet.marchex.com, you have been granted an option (the “Option”) to
purchase the number of shares set forth below (the “Shares”) of Class B Common Stock, $.01 par value per share (the “Common Stock”) of Marchex, Inc. (the “Company”), for the aggregate Purchase Price
set forth below (the “Purchase Price”), with the following specific terms and conditions: 
 Date of Grant and Vesting

	 Commencement Date: 
	____________________ 

  

	 Exercise Price Per Share: 
	____________________ 

 Total Number of Shares Subject
 

	 to Option: 
	____________________ 

  

	 Total Purchase Price: 
	____________________ 

  

	 Type of Option: 
	The Option shall be an incentive stock option to the extent permitted by the Internal Revenue Code of 1986, as amended, (the “Code”), and otherwise a nonqualified stock option.

  

	 Vesting Schedule: 
	Until otherwise terminated under the Plan or the Agreement and assuming the Optionee is employed by the Company or continues to work as a consultant for the Company on the applicable vesting
date, the Shares underlying this Option shall vest in accordance with the following vesting schedule: 50% of the Shares shall vest on each of the first and second annual anniversaries of the Date of the Grant, respectively, and according to such
other conditions as are set forth in your Stock Option Agreement and the Marchex Amended and Restated 2003 Stock Incentive Plan. Notwithstanding the foregoing, one hundred percent (100%) of the Shares underlying this Option to the extent not
already vested as of the date of a Change of Control shall become immediately vested upon such Change of Control. 

 For the purposes hereof, “Change of Control” shall mean the occurrence of any of the following events: 
  

	 	(i)	 	 an acquisition (other than directly from the Company) of any voting securities of the Company (the “Voting Securities”) by any
“Person” or “Group” (as such terms are used for the purposes of Section 13(d) or 14(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) immediately after which such
Person or Group has Beneficial Ownership (within the meaning of Rule l3d-3 promulgated under the Exchange Act) of fifty percent (50%) or more of the combined

	 	 
voting power of the Company’s then-outstanding Voting Securities; provided, however, in determining whether or not a Change of Control has occurred, Voting Securities which are acquired in a
“Non-Control Acquisition” (as hereinafter defined) shall not constitute an acquisition which would constitute a Change of Control. A “Non-Control Acquisition” shall mean an acquisition by (i) any employee
benefit plan (or related trust) sponsored or maintained by the Company or any affiliate of the Company, (ii) the Company, (iii) any Person in connection with a Non-Control Transaction (as hereinafter defined), or (iv) any holder of
the Company’s Class A Common Stock as of the date hereof; 

  

	 	(ii)	 	individuals who, as of the date hereof, constitute the Board (the “Incumbent Board”) cease for any reason to constitute at least a majority of the
Board; provided, however, that any individual becoming a director subsequent to the date hereof whose election, or nomination for election by the Company’s shareholders, was approved by a vote of at least a majority of the directors then
comprising the Incumbent Board shall be considered as though such individual were a member of the Incumbent Board, but excluding, for this purpose, any such individual whose initial assumption of office occurs as a result of an actual or threatened
election contest with respect to the election or removal of directors or other actual or threatened solicitation of proxies or consents by or on behalf of a Person other than the Board; or 

  

	 	(iii)	 	the consummation of: 

 (a) A
merger, consolidation or reorganization with or into the Company or in which securities of the Company are issued, unless such merger, consolidation or reorganization is a “Non-Control Transaction”. A “Non-Control
Transaction” is a merger, consolidation or reorganization with or into the Company or in which securities of the Company are issued where: 
 A. the shareholders of the Company immediately before such merger, consolidation, or reorganization, own, directly or indirectly, at least fifty-one percent (51%) of the combined voting power of the
outstanding voting securities of the corporation resulting form such merger, consolidation or reorganization (the “Surviving Corporation”) in substantially the same proportion as their ownership of the Voting Securities immediately
before such merger, consolidation or reorganization, 
 B. the individuals who were members of the Incumbent Board immediately
prior to the execution of the agreement providing for such merger, consolidation or reorganization constitute at least a majority of the members of the board of directors of the Surviving Corporation or a corporation owning directly or indirectly
fifty-one percent (51%) or more of the Voting Securities of the Surviving Corporation, and 
 C. no Person or Group, other
than (i) the Company, (ii) any subsidiary of the Company, (iii) any employee benefit plan (or any trust forming a part thereof) maintained by the Company

 
immediately prior to such merger, consolidation, or reorganization, or (iv) any holder of the Company’s Class A Common Stock as of the date hereof, owns twenty percent
(20%) or more of the combined voting power of the Surviving Corporation’s then-outstanding voting securities; or 
 (b) a complete liquidation or dissolution of the Company; or 
 (c) the sale of disposition of all or substantially all
of the assets of the Company to any Person. 
 Notwithstanding the foregoing, a Change of Control shall not be deemed to occur
solely because any Person (the “Subject Person”) acquired Beneficial Ownership of more than the permitted amount of the outstanding Voting Securities as a result of the acquisition of Voting Securities by the Company which, by
reducing the number of Voting Securities outstanding, increases the proportional number of shares Beneficially Owned by the Subject Person provided that if a Change of Control would occur (but for the operation of this sentence) and after such
acquisition of Voting Securities by the Company, the Subject Person becomes the Beneficial Owner of any additional Voting Securities, then a Change of Control shall occur. 
  

	 Certain Additional Payments 
	by the Company: In the event it shall be determined at any time that as a result, directly or indirectly, of any payment or distribution by the Company to or for the benefit of the Optionee,
whether paid or payable or distributed or distributable pursuant to the terms of this Agreement or otherwise (a “Payment”), the Optionee would be subject to the excise tax imposed by Section 4999 of the Code or any interest or
penalties are incurred by the Optionee with respect to such excise tax (such excise tax, together with any such interest and penalties, are hereinafter collectively referred to as the “Excise Tax”), then the Optionee shall be
entitled to promptly receive from the Company an additional payment (a “Gross-Up Payment”) in an amount such that after payment by the Optionee of all taxes (including any interest or penalties imposed with respect to such taxes),
including, without limitation, any income taxes (and any interest and penalties imposed with respect thereto) and Excise Tax imposed upon the Gross-Up Payment, but excluding any income taxes on the Payment, the Optionee is in the same after-tax
position as if no Excise Tax had been imposed upon the Optionee. The Company shall pay the Gross-Up Payment to Optionee no later than the last day of Optionee’s taxable year following the taxable year in which Optionee remits the Excise Tax.

  

	 Attorney’s Fees: 
	In the event that any suit or action is instituted to enforce any provision in this Agreement, the prevailing party in such dispute shall be entitled to recover from the losing party all fees,
costs and expenses of enforcing any right of such prevailing party under or with respect to this Agreement, including without limitation, such reasonable fees and expenses of attorneys and accountants, which shall include, without limitation, all
fees, costs and expenses of appeals. Except as otherwise permitted by Section 409A of the Code, any reimbursement to which Optionee is entitled pursuant to this paragraph shall (a) be paid no later than the last day of Optionee’s
taxable year following the taxable year in which the expense was incurred, (b) not be affected by the amount of expenses eligible for reimbursement in any other taxable year, and (c) not be subject to liquidation or exchange for another
benefit. 

	 Compliance with Section 409A: 
	The Company intends that income provided to Optionee pursuant to this Agreement will not be subject to taxation under Section 409A of the Code. The provisions of this Agreement shall be
interpreted and construed in favor of satisfying any applicable requirements of Section 409A. However, the Company does not guarantee any particular tax effect for income provided to Optionee pursuant to this Agreement. In any event, except for
the responsibility of the Company to withhold applicable income and employment taxes from compensation paid or provided to Optionee, the Company shall not be responsible for the payment of any applicable taxes incurred by Optionee on compensation
paid or provided to Optionee pursuant to this Agreement. 

  

	 Term/Expiration Date: 
	Ten (10) years from the date hereof or as set forth in Section 2. 

  

	 Early Termination 
	As set forth in Section 2 of the Agreement (but in no event later than the Expiration Date). 

 By the signatures set forth below, you and the Company agree that this option is granted under and governed by the terms and conditions of this Agreement and the Plan, which is made a part of this
document. 
  

					
	OPTIONEE:	    		 	MARCHEX, INC.
			
	 	    		 	 
	Signature	    		 	Name:
	 	    		 	Title:
	Print Name	    		 	
	 	    		 	
	Social Security Number	    		 	
			
	Date (Required Field)	    		 	
			
	 	    		 	

 Exhibit A 
 MARCHEX, INC. 
 AMENDED AND RESTATED 

2003 STOCK INCENTIVE PLAN 
 STOCK OPTION AGREEMENT 
 TERMS AND
CONDITIONS 
 The Optionee hereby accepts the Option, subject to the terms and conditions set forth in
the Plan (as fully as if they were set forth herein) and to the following additional terms and conditions: 
 1. Grant of
Option. The terms relating to this grant of this Option to purchase the Shares, including the number of shares, the purchase price, the vesting schedule and the date of grant are set forth on the cover page of this Agreement. 
 2. Term of Options; Exercisability. 
 (a) Term. 
 (1) The Option shall expire ten (10) years from the date
of this Agreement, but shall be subject to earlier termination as herein provided. 
 (2) Except as otherwise provided in this
Section 2, the Option shall terminate (and the right to exercise the Option shall terminate) ninety (90) days following the date the director, employment or consulting relationship terminates between the Optionee and the Company or one of
its subsidiaries, or on the date on which the Option expires by its terms, whichever occurs first. 
 (3) If such termination
is because the death of the Optionee or because the Optionee has become permanently disabled (within the meaning of Section 22(e)(3) of the Code), the Option shall terminate (and the right to exercise the Option shall terminate) one
(1) year following the date the director, employment or consulting relationship is terminated, or on the date on which the Option expires by its terms, whichever occurs first. 
 (b) Exercisability. Except as otherwise provided in the Plan or Agreement, the Option shall be exercisable only to the extent that
the Option has become vested (in accordance with the vesting schedule set forth on the cover page of this Agreement) on the date the director, employment or consulting relationship terminates between the Optionee and the Company or one of its
subsidiaries. 
 3. Manner of Exercise of Option. 
 (a) To the extent that the right to exercise the Option has accrued and is in effect, the Option may be exercised in full or in part by
giving written notice to the Company stating the number of Shares exercised and accompanied by payment in full for such Shares. Payment may be either wholly in cash or by check payable to the Company. Upon such exercise, delivery of a certificate
for paid-up, non-assessable Shares shall be made at the principal office of the Company to the person exercising the Option, not more than thirty (30) days from the date of receipt of the notice by the Company. 
 (b) The Company shall at all times during the term of the Option reserve and keep available such number of Shares of its Class B Common
Stock, $.01 par value per share (the

 
“Common Stock”), as will be sufficient to satisfy the requirements of the Option. The Optionee shall not have any of the rights of a stockholder of the Company in respect of the Shares
until one or more certificates for such Shares shall be delivered to him or her upon the due exercise of the Option. 
 4.
Non-Transferability. Except as otherwise provided in the Plan, the right of the Optionee to exercise the Option shall not be assignable or transferable by the Optionee otherwise than by will or the laws of descent and distribution and the
Option shall be exercisable during the lifetime of the Optionee only by the Optionee. The Option shall be null and void and without effect upon the bankruptcy of the Optionee or upon any attempted assignment or transfer, including without limitation
any purported assignment, whether voluntary or by operation of law, pledge, hypothecation or other disposition contrary to the provisions hereof, or levy of execution, attachment, divorce, trustee process or similar process, whether legal or
equitable, upon the Option. 
 5. Intentionally Omitted. 
 6. Representation Letter and Investment Legend. 
 (a) In the event that for any reason the Shares to be issued upon exercise of the Option shall not be effectively registered under the Securities Act of 1933, as amended (the “1933 Act”), upon
any date on which the Option is exercised in whole or in part, the person exercising the Option shall give a written representation to the Company in the form attached hereto as Annex A and the Company shall place an “investment
legend”, so-called, as described in Annex A, upon any certificate for the Shares issued by reason of such exercise. 
 (b) The Company shall be under no obligation to qualify Shares or to cause a registration statement or a post-effective amendment to any registration statement to be prepared for the purposes of covering the issue of Shares. 
 (c) In the event this Option is an “incentive stock option” as provided in Section 15 of this Agreement, in order to enable
the Company to determine when it is entitled to a tax deduction upon the disposition of any Shares issued upon exercise of this Option, for the periods during which such a disposition would entitle the Company to such a deduction (generally, a
disposition within two years from the date of grant of the Option or within one (1) year from the date of exercise of the Option will entitle the Company to a deduction), all stock certificates of such Shares shall be held by the Optionee in
his or her name and not in the name of a broker, nominee or other person or entity, and shall bear a legend reflecting that such Shares were obtained upon exercise of an incentive stock option. The Optionee acknowledges that the Company may send a
Form W-2, W-2c or substitute therefor, as appropriate, to the Optionee with respect to any income recognized by the Optionee upon a disposition of the Shares for the periods during which such a disposition would entitle the Company to such a
deduction. Nothing in this Section 6(c) shall restrict the Optionee from selling, transferring or otherwise disposing of such Shares at any time, but only from holding such Shares in other than his or her own name. 
 7. Recapitalizations, Reorganizations, Changes in Control and the Like. Adjustments and other matters relating to recapitalizations,
reorganizations, sale of the assets of the Company, changes in control and the like shall be made and determined in accordance with Section 16 of the Plan, as in effect on the date of this Agreement. 
 8. No Special Employment or Other Contract Rights. Nothing contained in this Agreement shall be construed or deemed by any person
under any circumstances to bind the Company to continue the director, employment or consulting relationship of the Optionee for the period within which this Option may be exercised. However, during the period of the Optionee’s director,
employment or consulting relationship, the Optionee shall render diligently and

 
faithfully the services which are assigned to the Optionee from time to time by the Board of Directors or by the executive officers of the Company, provided that such services are consistent with
the services usually required to be performed by the Optionee. The Optionee shall at no time take any action which directly or indirectly would be inconsistent with the best interests of the Company. 
 9. Withholding Taxes. Whenever Shares are to be issued upon exercise of this Option, the Company shall have the right to require the
Optionee to remit to the Company an amount sufficient to satisfy all Federal, state and local withholding tax requirements prior to the delivery of any certificate or certificates for such Shares. 
 10. Attorneys-in-Fact. Each Optionee hereby irrevocably appoints each person who may from time to time serve as Chief
Executive Officer or Treasurer of the Company as his attorney-in-fact with specific authority to execute, acknowledge, swear to, file, and deliver all consents, elections, instruments, certificates, and other documents and to take any other action
requisite to carrying out the intention and purpose of this Agreement. 
 11. Complete Agreement. This Agreement
constitutes the entire agreement and understanding of the parties hereto with respect to the subject matter hereof and supersedes all prior agreements and understandings relating to such subject matter, whether oral or written. 
 12. Amendment and Waiver. This Agreement may be amended, modified or supplemented, and waivers or consents to departures from the
provisions hereof may be given, provided that the same are in writing and signed by the parties. 
 13. Governing Law;
Successors and Assigns. This Agreement shall be governed by the internal and substantive laws of the State of Delaware without giving effect to the conflicts of laws principles thereof and, except as otherwise provided herein, shall be binding
upon the heirs, personal representatives, executors, administrators, successors and assigns of the parties. 
 14.
Notices. Any notices or other communications required to be given hereunder shall be given by hand delivery or by first class mail with all fees prepaid and addressed, if to the Company, to it at its principal place of business, Attn: General
Counsel, and if to Optionee, to him, her or it at the address set forth in the signature page hereto. 
 15. Qualification
under Section 422. Under certain circumstances, the Company may designate an option granted under the Plan to be an “incentive stock option” as defined in Section 422 of the Code. Such designation by the Company shall be set
forth on the Notice. If such designation has been set forth in the Notice for the Option granted hereunder, the Optionee understands that in order to obtain the benefits of an incentive stock option under Section 421 of the Code, no sale or
other disposition may be made of any Shares acquired upon exercise of the Option within the one-year period beginning on the day after the day of the transfer of such Shares to him or her, nor within the two-year period beginning on the day after
the grant of the Option. If the Optionee intends to dispose or does dispose (whether by sale, gift, transfer or otherwise) of any such Shares within said periods, he or she will notify the Company within thirty (30) days after such disposition.

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