Document:

EX-10.1

 Exhibit 10.1 

EXECUTION VERSION 
 ASSET
PURCHASE AGREEMENT 
 This Asset Purchase Agreement (this “Agreement”), dated as of May 30, 2017,
is entered into between bebe stores, inc., a California corporation (“Seller”) and GBG USA Inc., a Delaware corporation (“Buyer”). Capitalized terms used herein but not otherwise defined will have the meanings given
to them in that certain License Agreement between BB Brand Holdings LLC and Buyer, dated as of the date hereof (the “Branded License”). 

RECITALS 

WHEREAS, Seller wishes to sell to Buyer, and Buyer wishes to purchase from Seller, the rights of Seller to the Purchased
Assets (as defined herein), subject to the terms and conditions set forth herein. 
 NOW, THEREFORE, in consideration of the
mutual covenants and agreements hereinafter set forth and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows: 

ARTICLE I 
 PURCHASE AND
SALE 
 Section 1.01 Purchase and Sale of Assets. Subject to the terms and conditions set forth herein, Seller shall sell,
assign, transfer, convey and deliver to Buyer, and Buyer shall purchase from Seller, all of Seller’s right, title and interest in the following (collectively, the “Purchased Assets”), free and clear of any mortgage, pledge,
lien, charge, security interest, claim or other encumbrance (“Encumbrance”):  
 (a) The following
inventory owned by Seller as of the date of this Agreement: (i) inventory produced for the Branded Website; and (ii) inventory produced for the International Distributors (together, the “Acquired Inventory”). The Acquired
Inventory will be acquired for $5,000,000 (“Inventory Consideration”). Schedule 1.01(a) attached hereto sets forth all the Acquired Inventory as of May 2, 2017; and 

(b) All open purchase orders owed to bebe for the Branded Website and the International Distributors (the “Acquired
POs”). Schedule 1.01(b) attached hereto sets forth the Acquired POs. 
 Section 1.02 Assumed Liabilities. Buyer shall
assume all liabilities and obligations from and after the date hereof arising out of or relating to (a) the ownership, use or exercise of rights by Buyer under the Purchased Assets and (b) the marketing or sale by Purchaser of any products
developed or produced using the Purchased Assets (collectively, the “Assumed Liabilities”). Except as otherwise contemplated herein, Buyer shall not assume any liabilities or obligations of Seller of any kind, whether known or
unknown, contingent, matured or otherwise, whether currently existing or hereinafter created. 

  
 1 

 Section 1.03 Inventory Consideration. On the date hereof, the Inventory Consideration
shall be paid in full to Seller in cash, by wire transfer of immediately available funds in accordance with the wire transfer instructions set forth on Schedule 1.03(a). 

ARTICLE II 
 CLOSING

 Section 2.01 Closing. The closing of the transactions contemplated by this Agreement (the “Closing”)
shall take place simultaneously with the execution of this Agreement on the date of this Agreement (the “Closing Date”) at such location as mutually agreed by the parties. The consummation of the transactions contemplated by this
Agreement shall be deemed to occur at 12:01 a.m. on the Closing Date. 
 Section 2.02 Closing Deliverables. 

 (a) At the Closing, Seller shall deliver to Buyer the following: 

(i) An executed copy of the Transition Services Agreement between Buyer and Seller (the “TSA”), the form of
which is attached hereto as Exhibit A; and 
 (ii) such other customary instruments of transfer, assumption, filings
or documents, in form and substance reasonably satisfactory to Buyer, as may be required to give effect to this Agreement. 

(b) At the Closing, Buyer shall deliver to Seller the following: 

(i) the Inventory Consideration; and 

(ii) An executed copy of the TSA. 

ARTICLE III 

REPRESENTATIONS AND WARRANTIES OF SELLER 

Seller represents and warrants to Buyer that the statements contained in this ARTICLE III are true and correct as of the date
hereof. For purposes of this ARTICLE III, “Seller’s knowledge” and any similar phrases shall mean the actual knowledge of any director or officer of Seller. 

Section 3.01 Organization and Authority of Seller; Enforceability. Seller is a corporation duly organized, validly existing and in
good standing under the Laws of the State of California. Seller has full corporate power and authority to enter into this Agreement and the documents to be delivered hereunder, to carry out its obligations hereunder and to consummate the
transactions contemplated hereby. The execution, delivery and performance by Seller of this Agreement and the documents to be delivered hereunder and the consummation of the transactions contemplated hereby have been duly

  
 2 

 
authorized by all requisite corporate action on the part of Seller. This Agreement and the documents to be delivered hereunder have been duly executed and delivered by Seller, and (assuming due
authorization, execution and delivery by Buyer) this Agreement and the documents to be delivered hereunder constitute legal, valid and binding obligations of Seller, enforceable against Seller in accordance with their respective terms. 

Section 3.02 No Conflicts; Consents. The execution, delivery and performance by Seller of this Agreement and the documents to be
delivered hereunder, and the consummation of the transactions contemplated hereby, do not and will not: (a) violate or conflict with the certificate of incorporation, by-laws or other organizational documents of Seller; (b) violate or
conflict with any judgment, order, decree, statute, law, ordinance, rule or regulation applicable to Seller or the Purchased Assets; (c) conflict with, or result in (with or without notice or lapse of time or both) any violation of, or default
under, or give rise to a right of termination, acceleration or modification of any obligation or loss of any benefit under any contract or other instrument to which Seller is a party or to which any of the Purchased Assets are subject; or
(d) result in the creation or imposition of any Encumbrance on the Purchased Assets. No consent, approval, waiver or authorization is required to be obtained by Seller from any person or entity (including any governmental authority) in
connection with the execution, delivery and performance by Seller of this Agreement and the consummation of the transactions contemplated hereby. 

Section 3.03 Title to Purchased Assets. Seller owns and has good title to the Purchased Assets, free and clear of any
Encumbrances. 
 Section 3.04 Acquired Inventory. To Seller’s knowledge, the Acquired Inventory is in compliance is
all material respects with all applicable law, including, without limitation, the United States Consumer Product Safety Act. The cost of the Acquired Inventory shall be paid for in full by the Seller in the ordinary course consistent with past
practice. 
 Section 3.05 Acquired Purchase Orders. To the knowledge of Seller, none of the Acquired Purchase Orders is the
subject of any material dispute, offset or any demand of a customer for chargebacks, credits, discounts, deductions, allowances, or mark-down or similar payments in amounts which are inconsistent with past practice. True and complete copies of all
Acquired Purchase Orders of Seller as of a date within 5 days prior to the date hereof that are in writing or, if not in writing, reasonably complete and accurate descriptions setting forth the material terms of the applicable Acquired Purchase
Orders, have been delivered or made available to Buyer and are listed on Schedule 1.01(b). 
 Section 3.06 Compliance
With Laws. To Seller’s knowledge, Seller is complying, as of the date hereof, with all applicable federal, state and local Laws and regulations applicable to ownership and use of the Purchased Assets and its operation of the Branded
Website. 
 Section 3.07 Legal Proceedings. There is no claim, action, suit, proceeding or governmental investigation
(“Action”) of any nature pending or, to Seller’s knowledge, threatened against or by Seller (a) relating to or affecting the Purchased Assets; or (b) that challenges or seeks to prevent, enjoin or otherwise delay the
transactions contemplated by this Agreement. 

  
 3 

 Section 3.08 No Other Representations and Warranties. EXCEPT FOR THE REPRESENTATIONS AND
WARRANTIES CONTAINED IN THIS ARTICLE III, BUYER ACKNOWLEDGES AND AGREES THAT NONE OF SELLER OR ANY OTHER PERSON MAKES ANY OTHER EXPRESS, IMPLIED OR STATUTORY REPRESENTATION OR WARRANTY WITH RESPECT TO THE PURCHASED ASSETS, THE ASSUMED LIABILITIES OR
OTHERWISE, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, ENFORCEABILITY OR NON INFRINGEMENT, INCLUDING AS TO (A) THE PHYSICAL CONDITION OR USEFULNESS FOR A PARTICULAR PURPOSE OF THE INVENTORY, (B) THE
USE OF THE PURCHASED ASSETS BY BUYER OR ITS AFFILIATES AFTER THE CLOSING, OR (C) THE PROBABLE SUCCESS OR PROFITABILITY OF THE OWNERSHIP, USE OR OPERATION OF THE PURCHASED ASSETS BY BUYER OR ITS AFFILIATES AFTER THE CLOSING, AND SELLER HEREBY
EXPRESSLY DISCLAIMS ANY AND ALL SUCH WARRANTIES, WHETHER EXPRESS, IMPLIED OR STATUTORY. EXCEPT FOR THE REPRESENTATIONS AND WARRANTIES CONTAINED IN THIS ARTICLE III (INCLUDING THE SELLER DISCLOSURE SCHEDULE), ALL PURCHASED ASSETS ARE CONVEYED ON
AN “AS IS” AND “WHERE IS” BASIS. 
 ARTICLE IV 

REPRESENTATIONS AND WARRANTIES OF BUYER 

Buyer represents and warrants to Seller that the statements contained in this ARTICLE IV are true and correct as of the date
hereof. For purposes of this ARTICLE IV, “Buyer’s knowledge” and any similar phrases shall mean the actual knowledge of any director or officer of Buyer, after commercially reasonable due inquiry. 

Section 4.01 Organization and Authority of Buyer; Enforceability. Buyer is a corporation duly organized, validly existing and in
good standing under the Laws of the state of Delaware. Buyer has full corporate power and authority to enter into this Agreement and the documents to be delivered hereunder, to carry out its obligations hereunder and to consummate the transactions
contemplated hereby. The execution, delivery and performance by Buyer of this Agreement and the documents to be delivered hereunder and the consummation of the transactions contemplated hereby have been duly authorized by all requisite corporate
action on the part of Buyer. This Agreement and the documents to be delivered hereunder have been duly executed and delivered by Buyer, and (assuming due authorization, execution and delivery by Seller) this Agreement and the documents to be
delivered hereunder constitute legal, valid and binding obligations of Buyer enforceable against Buyer in accordance with their respective terms. 

Section 4.02 No Conflicts; Consents. The execution, delivery and performance by Buyer of this Agreement and the documents to be
delivered hereunder, and the consummation of the transactions contemplated hereby, do not and will not: (a) violate or conflict with the certificate of incorporation, by-laws or other organizational documents of Buyer; or (b) violate or
conflict with any judgment, order, decree, statute, Law, ordinance, rule or regulation applicable to Buyer. No consent, approval, waiver or authorization is required to be obtained by Buyer from any person or entity (including any governmental
authority) in connection with the execution, delivery and performance by Buyer of this Agreement and the consummation of the transactions contemplated hereby. 

  
 4 

 Section 4.03 Legal Proceedings. There is no Action of any nature pending or, to
Buyer’s knowledge, threatened against or by Buyer that challenges or seeks to prevent, enjoin or otherwise delay the transactions contemplated by this Agreement.  

ARTICLE V 
 COVENANTS

 Section 5.01 Acquired Inventory. No royalty payments of any kind pursuant to the Branded License will be paid by Buyer to
Seller with respect to the Acquired Inventory. 
 Section 5.02 Public Announcements. Unless otherwise required by applicable Law
or stock exchange requirements, neither party shall make any public announcements regarding this Agreement or the transactions contemplated hereby without the prior written consent of the other party (which consent shall not be unreasonably withheld
or delayed). 
 Section 5.03 Transfer Taxes. All transfer, documentary, sales, use, stamp, registration, value added and other
such taxes and fees (including any penalties and interest) incurred in connection with this Agreement and the documents to be delivered hereunder shall be borne and paid equally by Buyer and Seller when due. Buyer shall, at its own expense, timely
file any tax return or other document with respect to such taxes or fees (and Seller shall cooperate with respect thereto as necessary). 

Section 5.04 Further Assurances. Following the Closing, each of the parties hereto shall execute and deliver such additional
documents, instruments, conveyances and assurances and take such further actions as may be reasonably required to carry out the provisions hereof and give effect to the transactions contemplated by this Agreement and the documents to be delivered
hereunder. 
 ARTICLE VI 

INDEMNIFICATION 

Section 6.01 Survival. All representations, warranties, covenants and agreements contained herein and all related rights to
indemnification shall survive the Closing for a period of nine months. 
 Section 6.02 Indemnification By Seller. Seller shall
defend, indemnify and hold harmless Buyer, its affiliates and their respective stockholders, directors, officers and employees from and against all claims, judgments, damages, liabilities, settlements, losses, costs and expenses, including
reasonable attorneys’ fees and disbursements, up to an aggregate cap for all of the foregoing amounts of no more than the amounts paid to Seller under this Agreement, arising from or relating to: 

(a) any material breach of any of the representations or warranties of Seller contained in this Agreement; or 

(b) any material breach of any covenant, agreement or obligation to be performed by Seller pursuant to this Agreement. 

  
 5 

 Section 6.03 Indemnification By Buyer. Buyer shall defend, indemnify and hold
harmless Seller, its affiliates and their respective stockholders, directors, officers and employees from and against all claims, judgments, damages, liabilities, settlements, losses, costs and expenses, including reasonable attorneys’ fees and
disbursements, up to an aggregate cap for all of the foregoing amounts of no more than the amounts paid to Seller under this Agreement, arising from or relating to: 

(a) any material breach of any of the representations or warranties of Buyer contained in this Agreement or any document to be
delivered hereunder; or 
 (b) any material breach of any covenant, agreement or obligation to be performed by Buyer pursuant
to this Agreement or any document to be delivered hereunder. 
 Section 6.04 Indemnification Procedures. Whenever any claim
shall arise for indemnification hereunder, the party entitled to indemnification (the “Indemnified Party”) shall promptly provide written notice of such claim to the other party (the “Indemnifying Party”). In
connection with any claim giving rise to indemnity hereunder resulting from or arising out of any Action by a person or entity who is not a party to this Agreement, the Indemnifying Party, at its sole cost and expense and upon written notice to the
Indemnified Party, may assume the defense of any such Action with counsel reasonably satisfactory to the Indemnified Party. The Indemnified Party shall be entitled to participate in the defense of any such Action, with its counsel and at its own
cost and expense. If the Indemnifying Party does not assume the defense of any such Action, the Indemnified Party may, but shall not be obligated to, defend against such Action in such manner as it may deem appropriate, including, but not limited
to, settling such Action, after giving notice of it to the Indemnifying Party, on such terms as the Indemnified Party may deem appropriate and no action taken by the Indemnified Party in accordance with such defense and settlement shall relieve the
Indemnifying Party of its indemnification obligations herein provided with respect to any damages resulting therefrom. The Indemnifying Party shall not settle any Action without the Indemnified Party’s prior written consent (which consent shall
not be unreasonably withheld or delayed). 
 ARTICLE VII 

LIMITATION OF LIABILITY 

Section 7.01 Limitation of Liability. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL EITHER PARTY BE LIABLE
TO THE OTHER, OR TO ANY THIRD PARTY, FOR ANY LOSS OF PROFITS, OR FOR ANY INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES OF ANY KIND IN CONNECTION WITH THE SUBJECT MATTER OF THIS AGREEMENT, UNDER ANY THEORY OF LIABILITY, INCLUDING CONTRACT,
STRICT LIABILITY, NEGLIGENCE OR OTHER LEGAL OR EQUITABLE THEORY, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL SELLER’S AGGREGATE LIABILITY FOR
DAMAGES UNDER THIS AGREEMENT EXCEED THE AMOUNTS PAID BY BUYER HEREUNDER.  

  
 6 

 Section 7.02 Acknowledgement. The parties acknowledge that the foregoing limitations
are an essential element of the Agreement between the parties and that in the absence of such limitations the pricing and other terms set forth in this Agreement would be substantially different.  

ARTICLE VIII MISCELLANEOUS 

Section 8.01 Expenses. All costs and expenses incurred in connection with this Agreement and the transactions contemplated hereby
shall be paid by the party incurring such costs and expenses. 
 Section 8.02 Notices. All notices, requests, consents, claims,
demands, waivers and other communications hereunder shall be in writing and shall be deemed to have been given (a) when delivered by hand (with written confirmation of receipt); (b) when received by the addressee if sent by a nationally
recognized overnight courier (receipt requested); or (c) on the third day after the date mailed, by certified or registered mail, return receipt requested, postage prepaid. Such communications must be sent to the respective parties at the
following addresses (or at such other address for a party as shall be specified in a notice given in accordance with this Section 8.02): 
  

			
	If to Seller:	  	 bebe stores, inc.
 400 Valley Drive

Brisbane, California 94005
 Attention: Chief Executive Officer

 
 With a copy to:
  

bebe stores, inc.
 400 Valley Drive

Brisbane, California 94005
 Attention: General Counsel

 
 With a copy to:
  

Latham & Watkins LLP
 140 Scott Dr.

Menlo Park, CA 94025
 Attention: Tad J. Freese

		
	If to Buyer:	  	 GBG USA Inc.
 350 Fifth Avenue, 6th Floor
 New York, NY 10118

Attention: Robert K. Smits

		
	with a copy to:	  	 Reed Smith LLP
 599 Lexington Avenue

New York, NY 10022
 Attention: Sahra Dalfen

  
 7 

 Section 8.03 Headings. The headings in this Agreement are for reference only and
shall not affect the interpretation of this Agreement. 
 Section 8.04 Severability. If any term or provision of this
Agreement is invalid, illegal or unenforceable in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other term or provision of this Agreement or invalidate or render unenforceable such term or provision in any
other jurisdiction. 
 Section 8.05 Entire Agreement. This Agreement and the documents to be delivered hereunder
constitute the sole and entire agreement of the parties to this Agreement with respect to the subject matter contained herein, and supersede all prior and contemporaneous understandings and agreements, both written and oral, with respect to such
subject matter. In the event of any inconsistency between the statements in the body of this Agreement and the documents to be delivered hereunder, the statements in the body of this Agreement including the schedules will control. 

Section 8.06 Successors and Assigns. This Agreement shall be binding upon and shall inure to the benefit of the parties hereto and
their respective successors and permitted assigns. Neither party may assign its rights or obligations hereunder without the prior written consent of the other party, which consent shall not be unreasonably withheld or delayed. 

Section 8.07 No Third-party Beneficiaries. Except as provided in ARTICLE VI, this Agreement is for the sole benefit of the parties
hereto and their respective successors and permitted assigns and nothing herein, express or implied, is intended to or shall confer upon any other person or entity any legal or equitable right, benefit or remedy of any nature whatsoever under or by
reason of this Agreement. 
 Section 8.08 Amendment and Modification. This Agreement may only be amended, modified or
supplemented by an agreement in writing signed by each party hereto. 
 Section 8.09 Waiver. No waiver by any party of
any of the provisions hereof shall be effective unless explicitly set forth in writing and signed by the party so waiving. No waiver by any party shall operate or be construed as a waiver in respect of any failure, breach or default not expressly
identified by such written waiver, whether of a similar or different character, and whether occurring before or after that waiver. No failure to exercise, or delay in exercising, any right, remedy, power or privilege arising from this Agreement
shall operate or be construed as a waiver thereof; nor shall any single or partial exercise of any right, remedy, power or privilege hereunder preclude any other or further exercise thereof or the exercise of any other right, remedy, power or
privilege. 
 Section 8.10 Governing Law. This Agreement shall be governed by and construed in accordance with the internal Laws
of the State of New York without giving effect to any choice or conflict of law provision or rule (whether of the State of New York or any other jurisdiction). 

  
 8 

 Section 8.11 Submission to Jurisdiction. Any legal suit, action or proceeding arising
out of or based upon this Agreement or the transactions contemplated hereby may be instituted in the federal courts of the United States of America or the courts of the State of New York in each case located in the city of New York and county of New
York, and each party irrevocably submits to the exclusive jurisdiction of such courts in any such suit, action or proceeding. 

Section 8.12 Waiver of Jury Trial. Each party acknowledges and agrees that any controversy which may arise under this Agreement is
likely to involve complicated and difficult issues and, therefore, each such party irrevocably and unconditionally waives any right it may have to a trial by jury in respect of any legal action arising out of or relating to this Agreement or the
transactions contemplated hereby. 
 Section 8.13 Specific Performance. The parties agree that irreparable damage may occur if
any provision of this Agreement were not performed in accordance with the terms hereof and that the parties shall be entitled to seek specific performance of the terms hereof, in addition to any other remedy to which they are entitled at law or in
equity. 
 Section 8.14 Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an
original, but all of which together shall be deemed to be one and the same agreement. A signed copy of this Agreement delivered by facsimile, e-mail or other means of electronic transmission shall be deemed to have the same legal effect as delivery
of an original signed copy of this Agreement. 
 [SIGNATURE PAGE FOLLOWS] 

  
 9 

 EXECUTION VERSION 

IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed as of the date first written above by their respective officers thereunto
duly authorized. 
  

			
	bebe stores, inc.
		
	By	 	/s/ Manny Mashouf
	Name:	 	Manny Mashouf
	Title:	 	Chairman and CEO
	
	GBG USA INC.
		
	By	 	/s/ Robert K. Smits
	Name:	 	Robert K. Smits
	Title:	 	EVP - Secretary

 [SIGNATURE PAGE TO ASSET PURCHASE AGREEMENT] 

 Schedule 1.01(a) 

Acquired Inventory 
  

									
	 	  	Units	 	  	Cost $	 
	 bebe.com
	  	 	270,911	 	  	$	5,856,882	 
	 International
	  	 	51,259	 	  	$	969,321	 
		  	  
	  
	 	  	  
	  
	 
	 Total
	  	 	322,170	 	  	$	6,826,203	 

 Schedule 1.01(b) 

Acquired PO 
  

													
	 Retail Month
	  	Retail $	 	  	Units	 	  	Cost $	 
	 2017-11
	  	$	166,370	 	  	 	3,147	 	  	$	 49,594	 
	 2017-12
	  	$	3,932,282	 	  	 	51,178	 	  	$	 1,167,939	 
	 2018-01
	  	$	6,513,231	 	  	 	80,853	 	  	$	 2,026,843	 
	 2018-02
	  	$	1,005,001	 	  	 	12,639	 	  	$	 333,802	 
	 2018-03
	  	$	195,890	 	  	 	1,810	 	  	$	 67,703	 
		  	  
	  
	 	  	  
	  
	 	  	  
	  
	 
	 bebe.com
	  	$	11,812,774	 	  	 	149,627	 	  	$	 3,645,880	 
		  	  
	  
	 	  	  
	  
	 	  	  
	  
	 
				
	 Retail Month
	  	Retail $	 	  	Units	 	  	Cost $	 
	 2017-11
	  	$	457,392	 	  	 	3,410	 	  	$	 133,447	 
	 2017-12
	  	$	1,997,065	 	  	 	26,627	 	  	$	 585,789	 
	 2018-01
	  	$	3,808,085	 	  	 	48,338	 	  	$	 1,094,921	 
	 2018-02
	  	$	1,130,638	 	  	 	16,966	 	  	$	 359,076	 
	 2018-03
	  	$	66,744	 	  	 	696	 	  	$	 19,723	 
		  	  
	  
	 	  	  
	  
	 	  	  
	  
	 
	 International
	  	$	7,459,924	 	  	 	96,037	 	  	$	 2,192,956	 
		  	  
	  
	 	  	  
	  
	 	  	  
	  
	 
				
	 Retail Month
	  	Retail $	 	  	Units	 	  	Cost $	 
	 2017-11
	  	$	623,762	 	  	 	6,557	 	  	$	 183,040	 
	 2017-12
	  	$	5,929,347	 	  	 	77,805	 	  	$	 1,753,728	 
	 2018-01
	  	$	10,321,316	 	  	 	129,191	 	  	$	 3,121,763	 
	 2018-02
	  	$	2,135,639	 	  	 	29,605	 	  	$	 692,878	 
	 2018-03
	  	$	262,634	 	  	 	2,506	 	  	$	 87,426	 
		  	  
	  
	 	  	  
	  
	 	  	  
	  
	 
	 TOTAL
	  	$	19,272,698	 	  	 	245,664	 	  	$	 5,838,836	 
		  	  
	  
	 	  	  
	  
	 	  	  
	  
	 

 Schedule 1.03(a) 

Seller Wire Transfer Instructions 

Beneficiary Account Name: bebe Stores, inc. 
 Beneficiary
Account Number: 4121907182 
 Beneficiary Bank Name: Wells Fargo Bank, N. A. 

Beneficiary Bank ID/ABA: 121000248 
 Beneficiary Bank Swift
Code: WFBIUS6S (for international wire payments only) 
 Beneficiary Bank Address: 420 Montgomery St., San Francisco, CA 94104 

 Exhibit A 

TSA 
 [Attached Separately]EX-10.2

 Exhibit 10.2 

EXECUTION VERSION 
 TRANSITION
SERVICES AGREEMENT 
 This TRANSITION SERVICES AGREEMENT (this “Agreement”), dated as of May 30, 2017, is entered
into by and between bebe stores, inc., a California corporation (“Bebe”) and GBG USA INC., a Delaware corporation (“Buyer”). Buyer and Bebe are sometimes referred to herein individually as a “Party”
and collectively as the “Parties”. Capitalized terms used herein and not otherwise defined shall have the meanings as set forth in the Asset Purchase Agreement (as defined below). 

WITNESSETH 
 WHEREAS,
Buyer and Bebe have entered into an Asset Purchase Agreement, dated as of the date hereof (the “Asset Purchase Agreement”), pursuant to which Bebe has agreed to sell to Buyer, and Buyer has agreed to purchase from Bebe, the
Purchased Assets and Assumed Liabilities (as defined in the Asset Purchase Agreement); 
 WHEREAS, Buyer and BB Brand Holdings LLC have
entered into the Branded License, pursuant to which Buyer shall have certain rights to use the Licensed Marks (as defined in the Branded License) in connection with the Branded Website (as defined in the Branded License); and 

WHEREAS, in order to assist in the transition of the Purchased Assets to Buyer and as a condition to consummating the transactions
contemplated by the Asset Purchase Agreement, Buyer and Bebe have agreed to enter into this Agreement, pursuant to which Bebe agrees to provide Buyer with certain services, in each case on a transitional basis and subject to the terms and conditions
set forth herein. 
 NOW, THEREFORE, in consideration of the mutual agreements and covenants hereinafter set forth, Buyer and Bebe hereby
agree as follows: 
 Section 1. Services. 

(a) During the Services Term (as defined below), Bebe agrees to use commercially reasonable efforts to provide the following services as
described in Schedules 1(a)(i), (ii) and (iii), to assist Buyer relating to the transition of the Purchased Assets to Buyer: 

(i) the IT services (the “IT Services”) set forth on Schedule 1(a)(i); 

(ii) the e-commerce services (the “E-Commerce Services”) set forth on Schedule 1(a)(ii); 

(iii) the back office services (the “Back Office Services”) set forth on Schedule 1(a)(iii); 

(iv) the fulfillment services (the “Fulfillment Services”, and collectively with the IT Services, the
E-Commerce Services and the Back Office Services, the “Services”) set forth in Schedule 1(a)(iv); and 

 (v) reasonable access to Bebe’s premises located at 10345 W Olympic Blvd,
Los Angeles, CA 90064 (the “Premises”), during regular business hours (the “Premises Services”) during the Premises Services Term (as defined below). During the Premises Services Term, Buyer shall have the right to
use Bebe’s office equipment and services located on the Premises in the same manner as used by Bebe immediately prior to the date hereof, solely to conduct Buyer’s business as it relates to the Purchased Assets, provided that such use by
Buyer does not materially interfere with Bebe’s activities at the Premises. Buyer and Buyer’s personnel shall comply with all of Bebe’s policies pertaining to the Premises, including all safety and security policies, and Buyer will
promptly remove any personnel that do not comply with such policies. Buyer shall be responsible for all acts of Buyer’s personnel while on the Premises, and shall indemnify Bebe for all losses and damages caused by Buyer’s personnel. At
the end of the Premises Services Term, Buyer shall vacate the Premises and have no other right to occupy or use the Premises. 
 (b) The
Parties shall cooperate reasonably with each other and with their respective attorneys, advisors, accountants, auditors or affiliated persons and entities (collectively, “Representatives”) for the purpose of carrying out the
Services, the Premises Services and the intent of this Agreement. Each party shall designate an employee (the “Service Manager”) to have overall, day-to-day responsibility during the term of this Agreement for managing and
coordinating the delivery of the Services, and to be the primary contact for the other party in connection with the Services. The Service Managers shall be authorized to act on behalf of their party in connection with this Agreement. If a dispute
arises relating to the Services or this Agreement, the Service Managers shall endeavor in good faith to settle the dispute within a reasonable timeframe before escalating the issue to the senior management of the respective parties. Buyer
acknowledges that the Services and the Premises Services provided shall be reasonably consistent with past practices and limited in manner and extent to the current capabilities of the Bebe. 

(c) Bebe agrees that the Services and the Premises Services shall be provided in accordance with applicable laws and regulations and in a
manner generally consistent with the historical provision of the Services and the Premises Services, with substantially the same standard of care as historically provided, and will use commercially reasonable efforts to maintain in force all
licenses, authorizations, consents and permits needed to perform the Services and the Premises Services. Notwithstanding anything to the contrary in this Agreement, Buyer understands and agrees that: (i) Bebe is not in the business of providing
to third parties the Services and Premises Services provided to Buyer under this Agreement; (ii) the standard to which Bebe shall be accountable under this Agreement shall be to use commercially reasonable efforts to provide the Services and
Premises Services in compliance with all applicable laws; (iii) Bebe shall provide the Services and Premises Services using its existing assets and personnel, and shall not be obligated to perform any Service or Premise Service that would
require Bebe to acquire or use any other assets, equipment or software or employ (whether as employees or contractors) any additional personnel; and (iv) neither Bebe nor any of its affiliates or Representatives shall have any liability to
Buyer or to any other person or entity arising from or related to the provision of Services or Premises Services under this Agreement, except for and to the extent of any direct damages to Buyer caused by the gross negligence or willful misconduct
of Bebe or any of its Representatives. 

  
 2 

 (d) It is understood and agreed that, Bebe may retain third-party service providers to provide
certain of the Services to Buyer, provided, however, that in the event such third-party servicing is inconsistent with past practices or such third-party service provider is not already engaged with respect to such Service as of the
date hereof, Bebe shall obtain the prior written consent of Buyer to hire such third-party service provider, such consent not to be unreasonably withheld, delayed or conditioned. Bebe shall in all cases be primarily liable and retain
responsibility for the provision to Buyer of Services to be performed by any third-party service provider or subcontractor, in each case contracted by Bebe, or by any of Bebe’s affiliates. 

(e) It is understood and agreed that the status of Bebe and its Representatives shall be that of independent contractors and that nothing set
forth in this Agreement shall be deemed to constitute any partnership, joint venture, association, agency or other relationship between Bebe and its Representatives on the one hand, and Buyer and its Representatives and affiliates on the other hand.
Neither Party to this Agreement shall, nor shall such Party permit any of its Representatives or affiliates to, represent to any person that any such partnership, joint venture, association, agency or other relationship exists solely in respect of
this Agreement. Nothing in this Agreement confers authority upon either Party or its Representatives or affiliates to enter into any commitment or agreement binding on the other Party or its Representatives or affiliates. 

Section 2. Buyer’s Obligations 

(a) Consents. If the use or provision of all or a portion of the Services or Premises Services pursuant to this Agreement requires the
approval, consent, permission, waiver or agreement (including any permit) (collectively, “Consent”) of a third party, Bebe shall not be required to provide the applicable Services until all required Consents have been obtained. Bebe
shall use commercially reasonable efforts to obtain Consents from third parties with whom Bebe has existing contracts as necessary to enable Bebe to perform the Services and Premises Services. Buyer shall pay the costs of any Consents required in
connection with this Agreement. 
 (b) Cooperation. Buyer shall provide the Seller with such cooperation, assistance and information
as Bebe reasonably requests in connection with the Services and Premises Services. Bebe’s shall be excused from performing its obligations hereunder to the extent that Bebe’s performance is prevented or hindered by Buyer’s failure to
provide such cooperation, assistance or information or Buyer’s delay, nonperformance or other acts or omissions. Subject to the terms and conditions of the Purchase Agreement, Buyer shall reasonably cooperate with Bebe to facilitate the orderly
transition of the operation of the Purchased Assets and the responsibility for performing the Services and Premises Services from Bebe to Buyer as soon as reasonably practicable. 

Section 3. Transition of Website Employees. 

(a) From the date hereof for a period of up to sixty (60) days (or such shorter period as Buyer notifies Bebe) (such period of time, the
“Transition Period”), prior to the date on which payroll becomes due for any weekly (or other) payroll period, Buyer shall pay directly to Bebe’s payroll service provider (or to another entity designated by Bebe) full
reimbursement for the costs of the Website Employees (as defined below) together with related costs and 

  
 3 

 
expenses, including but not limited to all compensation, benefits (including but not limited to health care benefits), workers compensation insurance, withholding taxes, employer and employee
contributions, as well as all other employment related obligations and the charges of such payroll service provider or other applicable third parties, as applicable, as set forth in the applicable Schedule. Bebe shall provide all necessary
information (including, but not limited to, wire instructions, date payment is due, amount of payment) to David Lewis (davidlewis@globalbrandsgroup.com) and Brandon Carrey (brandoncarrey@globalbrandsgroup.com) in writing (including by electronic
mail) at least three (3) business days prior to the date any such payment is due. Schedule 3(a) sets forth a list of all the Bebe employees that provide the E-Commerce Services for the Branded Website (the “Website
Employees”) and sets forth their title, compensation, benefits, accrued vacation and date of hire. 
 (b) During the Transition
Period, Bebe shall not, without the prior consent of Buyer, (i) increase the rate of compensation for any Website Employees except for normal merit, cost of living increases or otherwise in accordance with Bebe’s customary practices,
(ii) alter any employment agreement with any Website Employee to the material detriment of Buyer (iii) adopt or amend any employee benefit plan, bonus plan or severance plan affecting Website Employees to the material detriment of Buyer,
or (iv) hire or offer to hire as a Website Employee any with a base compensation in excess of $50,000 per annum. 
 (c) At any time
during the Transition Period, Buyer shall have the option to offer employment to any and/or all of the Website Employees on terms and conditions which, in the aggregate, are comparable to the terms and conditions of said Website Employees’
employment as at the date hereof (such offers not to be lower than the current overall compensation paid to such Website Employees); provided, however, Buyer is under no obligation to offer employment to any Website Employee. Offers made by Buyer
shall be subject to said Website Employees providing documentary evidence that they are legally authorized to work in the jurisdiction where they are employed (such as proof of residency or citizenship, work permit, etc.). The Website Employees who
accept offers of employment with Buyer and become employees of Buyer or one of its Affiliates, shall be referred to herein as “Retained Employees.” Upon becoming a Retained Employee, such person shall no longer be considered a
Website Employee under this Agreement. After the Transition Period, Buyer shall no longer be obligated to reimburse Bebe and pay related costs as set forth in Section 3(a) for any Website Employee; provided, however, that the foregoing
shall not limit Buyer’s obligation to pay for Services, even if Services are provided after the Transition Period by Website Employees who did not become Retained Employees. 

(d) As it relates to Retained Employees, Buyer shall comply with all laws applicable to a successor employer. Without limiting the general
obligation of the foregoing, Buyer shall recognize the years of service of each Retained Employee, based on their most recent date of hire by Bebe as set forth on Schedule 3(a), for purposes of eligibility, vesting and benefit accrual under
the plans, programs and arrangements of Buyer relating to compensation and employee benefit plans, subject to the terms and conditions of Buyer’s employee benefit plans and in a manner consistent with Buyer’s benefit practices. 

  
 4 

 (e) For such time as any employees of Bebe or any of its affiliates are providing the Services to
Buyer under this Agreement, (i) such employees will remain employees of Bebe or such affiliate, as applicable, and shall not be deemed to be employees of Buyer for any purpose (except the Retained Employees), and (ii) Bebe or such
affiliate, as applicable, shall be solely responsible for the payment and provision of all wages, bonuses and commissions, employee benefits, including severance and worker’s compensation, and the withholding and payment of applicable taxes
relating to such employment for Website Employees. 
 Section 4. Intellectual Property. 

(a) Buyer hereby grants to Bebe and its affiliates, during the term of this Agreement, a limited, non-exclusive, royalty-free license to use
the hardware, software, records, manuals, documentation, databases and other intellectual property that are owned by Buyer or licensed to Buyer by any applicable third party, including the intellectual property included within the Purchased Assets
or licensed to Buyer under the Branded License (collectively, the “Buyer Materials”), solely for the purpose of providing the Services hereunder (including through the use of subcontractors). Buyer shall grant Bebe access to those Buyer
Materials that are reasonably necessary for Bebe to perform the Services. 
 Section 5. Fees. 

(a) In return for the right to receive Services and Premises Services, Buyer shall pay to Bebe the sum of $2,998,244 each Bebe fiscal month
(the “Fee”), on or before the eighth day of each month through the end of Bebe’s provision of Services or Premises Services and prorated for any period that is less than one (1) month; provided, however, the Fee for the month of
May and June shall be paid in accordance with the procedures described below. For purposes of this Agreement, Bebe’s fiscal months end on the following dates: May 27, 2017; July 1, 2017 (for June); July 29,
2017; August 26, 2017; September 30, 2017; and October 28, 2017. 
 (b) No later than fifteen (15) calendar
days after the end of Bebe fiscal month for each of May and June 2017, Bebe will provide Buyer with a statement (the “Revenue Statement”) regarding the Branded Website’s revenue and international wholesale revenue along with
Bebe’s expenses (including without limitation sales tax, freight and inventory purchases) and profit (collectively summed, the “Profit”) for the applicable fiscal month. If Buyer disagrees with the Revenue Statement, Buyer may
provide written notice to Seller disputing such calculations (the “Dispute Notice”), which Dispute Notice shall specify the nature of the disagreement to the extent practicable. If Buyer does not deliver a Dispute Notice to Bebe
within five (5) calendar days after delivery of the Revenue Statement, then such Revenue Statement shall be deemed accepted by Buyer, and no longer subject to review or contest by Buyer. If a Dispute Notice is timely delivered to Bebe by Buyer,
then, during the thirty (30) calendar-day period following delivery of the Dispute Notice, Buyer and Bebe shall attempt to resolve all disagreements and to agree upon the calculation of the Revenue Statement. 

(c) Within three (3) business days after the Revenue Statement has been finally determined pursuant to Section 5(b), Buyer shall pay
Bebe the Fee payable for the month of May and June less the amount of Profit. If the amount of Profit exceeds the Fee, Bebe shall pay such excess to Buyer. 

  
 5 

 (d) In addition to the Fee, Buyer agrees to pay up to an aggregate of $887,103 as retention
bonuses for Bebe’s employees who provide Services, in accordance with Bebe’s retention schedule as previously disclosed to Buyer (the “Retention Fee”). Upon any employee reaching the expected retention date set forth in
Bebe’s retention schedule, Bebe shall submit an invoice to Buyer for the applicable Retention Fee payable for such employee. Buyer shall pay all invoiced amounts within thirty (30) days after receiving Bebe’s invoice. For clarity, the
Retention Fee shall not apply to any Retained Employees. 
 (e) Upon the reasonable request of Buyer, Bebe shall provide to Buyer
information in written or oral form concerning: (i) any of the calculations of the fees payable hereunder; and (ii) any of the information and the source documents which support and underlie the fees. 

(f) If Buyer has over-paid any fees (as agreed by the Parties), Bebe shall give to Buyer a credit in the amount of such overpayment which
credit shall be applied to future payments due under this Agreement. 
 (g) It is the intent of the Parties that the compensation set forth
herein for the Service reasonably approximates the actual cost, including without limitation overhead, of providing the Services without any intent to cause Bebe to receive profit or incur loss. If at any time Bebe believes that the payments
contemplated herein are materially insufficient to compensate it for the cost of providing the Services it is obligated to provide hereunder, or Buyer believes that the payments contemplated herein materially overcompensate Bebe for such Services,
such Party shall notify the other Party as soon as possible, and the Parties hereto will commence good faith negotiations toward an agreement in writing as to the appropriate course of action with respect to pricing of such Services for future
periods. 
 (h) Buyer shall be responsible for all sales, use, gross receipts, excise, value-added, withholding, personal property, or other
taxes imposed or assessed as a result of the provision of Services and the Premises Services by Bebe. For the avoidance of doubt, Buyer shall not be responsible for any income taxes imposed on Bebe in connection with this Agreement. 

Section 6. Term and Termination. 

(a) The Premises Services shall be provided for a period commencing on the date hereof and continuing until the sixth (6th) month anniversary of the date hereof, or such shorter period as Buyer notifies Bebe upon not less than thirty (30) days prior written notice (the “Premises Services
Term”). 
 (b) The Services shall be provided for a period commencing on the date hereof and continuing until September 30,
2017 (the “Services Term”); provided, however, that upon not less than thirty (30) days’ prior written notice Buyer may at its expense extend the Services Term until October 31, 2017, unless Bebe promptly notifies
Buyer that such extension is not available for a particular Service. Notwithstanding the foregoing, if a Schedule specifies a termination date for any particular Service prior to September 30, 2017, Bebe shall not be required to provide such
Service beyond the specified termination date. No fees shall be payable for the Services performed after the expiration of the Services Term. 

  
 6 

 (c) Notwithstanding the forgoing, the Parties acknowledge and agree that: 

(i) Buyer may determine from time to time that it does not require all or any portion of the Services specified herein.
Accordingly, Buyer may terminate any Service(s), upon not less than thirty (30) days’ notice to Bebe of any such determination. Upon any such partial termination, the fees for the Services shall be adjusted accordingly to reflect the
discontinued Service(s), provided that Buyer will pay any early termination fees or other costs incurred by Buyer as a result of such early termination, as set forth in the applicable Schedule. 

(ii) Any Party (the “Non-Breaching Party”) may terminate this Agreement with respect to any Service, in whole
but not in part, at any time upon thirty (30) days’ prior written notice to the other Party (the “Breaching Party”) if the Breaching Party has failed to perform any of its material obligations under this Agreement relating
to such Service, and such failure shall have continued without cure for a period of thirty (30) days after receipt by the Breaching Party of a written notice of such failure from the Non-Breaching Party seeking to terminate such service. 

(d) No termination of this Agreement shall relieve a Party for obligations or liabilities incurred or accrued prior to such termination. The
following Sections shall survive any expiration or termination of this Agreement: 1(a), 5, 6(d), and 7 through 22. 
 (e) The obligations of
Bebe under this Agreement with respect to any Services or the Premises Services shall be suspended during the period and to the extent that Bebe is prevented or hindered from providing such Services or the Premises Services, or Buyer is prevented or
hindered from receiving such Services or the Premises Services, due directly to any of the following causes beyond such Party’s control, without such Party’s fault or negligence (such causes, “Force Majeure Events”):
(i) acts of God, (ii) flood, fire or explosion, (iii) war, invasion, or riot, (iv) law or order of a governmental entity, (v) actions, embargoes or blockades in effect on or after the date of this Agreement, (vi) action
by any Governmental Entity, (vii) national or regional emergency, (viii) strikes, labor stoppages or slowdowns or other industrial disturbances, or (ix) shortage of adequate power or transportation facilities. The Party suffering a
Force Majeure Event shall give notice of suspension as soon as reasonably practicable to the other Party stating the date and extent of such suspension and the cause thereof, and Bebe shall resume the performance of their obligations as soon as
reasonably practicable after the removal of the cause. Neither Buyer nor Bebe shall be liable for the nonperformance or delay in performance of its respective obligations under this Agreement when such failure is due to a Force Majeure Event. 

  
 7 

 Section 7. Confidentiality. 

(a) Obligations. Each party (each, a “Receiving Party”) will maintain in confidence all Confidential Information
disclosed to it by any other party (each, a “Disclosing Party”). As used herein, “Confidential Information” means any and all technical and non-technical information either party provides the other hereunder
that is marked or otherwise identified at the time of disclosure as confidential or proprietary, or which, by its nature, the Receiving Party would reasonably deem as confidential or proprietary, including trade secrets, know-how, designs,
schematics, techniques, software code, technical documentation, specifications, plans or any other information relating to any research project, work in process, future development, scientific, engineering, manufacturing, marketing or business plan
or financial or personnel matter relating to either party, its present or future products, sales, suppliers, customers, employees, investors or business, whether in written, oral, graphic or electronic form. Each Receiving Party agrees not to use,
disclose or grant use of such Confidential Information except as expressly authorized by this Agreement. To the extent that disclosure is authorized by this Agreement, each Receiving Party agrees to disclose the Confidential Information of the
Disclosing Party only to its employees, agents or subcontractors who need to know such Confidential Information for the purposes of this Agreement and agrees to obtain prior agreement from its employees, agents or consultants to whom disclosure is
to be made to hold in confidence and not make use of such information for any purpose other than those permitted by this Agreement. Each Receiving Party agrees to use at least the same standard of care as it uses to protect its own most confidential
information to ensure that such employees, agents or consultants do not disclose or make any unauthorized use of such Confidential Information, but in no event less than reasonable care. The Receiving Party will promptly notify the Disclosing Party
upon discovery of any unauthorized use or disclosure of the Confidential Information. 
 (b) Exceptions. The obligations of
confidentiality contained in Section 7(a) will not apply to the extent that it can be established by the Receiving Party beyond a reasonable doubt that such Confidential Information: 

(i) was already known to the Receiving Party, other than under an obligation of confidentiality, at the time of disclosure by
the Disclosing Party; 
 (ii) was generally available to the public or otherwise part of the public domain at the time of its
disclosure to the Receiving Party; 
 (iii) became generally available to the public or otherwise part of the public domain
after its disclosure and other than through any act or omission of the Receiving Party in breach of this Agreement; 
 (iv)
was disclosed to the Receiving Party, other than under an obligation of confidentiality, by a third party who had no obligation to the other party not to disclose such information to others; or 

(v) was developed independently by the Receiving Party without any use of Confidential Information. 

(d) Effect of Termination. Upon any termination or expiration of this Agreement, the Receiving Party will destroy all copies of the
Disclosing Party’s Confidential Information. A Receiving Party will not withhold any of the Disclosing Party’s Confidential Information as a means of resolving any dispute. 

  
 8 

 Section 8. Limitation of Liability. 

(a) TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, AND EXCEPT FOR ANY BREACHES OF EITHER PARTY’S CONFIDENTIALITY OR INDEMNIFICATION
OBLIGATIONS HEREUNDER, IN NO EVENT SHALL EITHER PARTY HAVE ANY LIABILITY UNDER ANY PROVISION OF THIS AGREEMENT, INCLUDING ANY LIABILITY FOR CONSEQUENTIAL OR OTHER INDIRECT DAMAGES, INCLUDING FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS REPUTATION OR
OPPORTUNITY, ANY DIMINUTION OF VALUE, OR ANY DAMAGES BASED (EACH OF WHICH IS HEREBY DISCLAIMED) ARISING FROM OR RELATED TO THE SERVICES, THE PREMISES SERVICES OR THIS AGREEMENT, EXCEPT FOR AND TO THE EXTENT OF ANY DIRECT DAMAGES TO A PARTY CAUSED BY
THE GROSS NEGLIGENCE OR WILLFUL MISCONDUCT OF THE OTHER PARTY IN ITS PERFORMANCE UNDER THIS AGREEMENT. 
 (b) The parties acknowledge that
the foregoing limitations of liability are an essential element of this Agreement and that in their absence the pricing and other terms of this Agreement would be substantially different. 

Section 9. Disclaimer of Warranties. The Services, Premises Services and all information or other deliverables provided by Bebe to
Buyer pursuant to this Agreement are provided “AS IS,” without any warranty of any kind. WITHOUT LIMITING THE FOREGOING, BEBE EXPRESSLY DISCLAIMS ALL REPRESENTATIONS, WARRANTIES OR CONDITIONS REGARDING THE SERVICES, PREMISES SERVICES AND
ANY OTHER DELIVERABLES HEREUNDER, INCLUDING WITHOUT LIMITATION ANY WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. 

Section 10. Notices. All notices, requests, consents, claims, demands, waivers and other communications hereunder shall be in
writing and shall be deemed to have been given (a) when delivered by hand (with written confirmation of receipt); (b) when received by the addressee if sent by a nationally recognized overnight courier (receipt requested); or (c) on
the third day after the date mailed, by certified or registered mail, return receipt requested, postage prepaid. Such communications must be sent to the respective parties at the following addresses (or at such other address for a Party as shall be
specified in a notice given in accordance with this Section 10): 
  

			
	If to Bebe, to:	  	 bebe stores, inc.
 400 Valley Drive

Brisbane, California 94005
 Attn: Chief Executive Officer

 
 With a copy to:
  

bebe stores, inc.
 400 Valley Drive

Brisbane, California 94005
 Attention: General
Counsel

  
 9 

			
		  	 With a copy to:
  

Latham & Watkins LLP
 140 Scott Dr.

Menlo Park, CA 94025
 Attention: Tad J. Freese

		
	If to Buyer, to:	  	 GBG USA Inc.
 Empire State Building

350 Fifth Ave.
 New York, New York 10118

Attn: Robert K. Smits,
 Executive Vice President and General
Counsel

		
	With a copy to:	  	 Reed Smith LLP
 599 Lexington Avenue

New York, New York 10020
 Attn: Sahra Dalfen, Esq.

 Section 11. Headings. The headings in this Agreement are for reference only and shall not affect
the interpretation of this Agreement. 
 Section 12. Severability. If any term or provision of this Agreement is invalid,
illegal or unenforceable in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other term or provision of this Agreement or invalidate or render unenforceable such term or provision in any other jurisdiction. 

Section 13. Entire Agreement. This Agreement and the documents to be delivered hereunder constitute the sole and entire agreement
of the Parties to this Agreement with respect to the subject matter contained herein, and supersede all prior and contemporaneous understandings and agreements, both written and oral, with respect to such subject matter. In the event of any
inconsistency between the statements in the body of this Agreement and the documents to be delivered hereunder, the statements in the body of this Agreement including the Schedules will control. 

Section 14. Successors and Assigns. This Agreement shall be binding upon and shall inure to the benefit of the Parties hereto and
their respective successors and permitted assigns. Neither Party may assign its rights or obligations hereunder without the prior written consent of the other Party, which consent shall not be unreasonably withheld or delayed. 

Section 15. No Third-party Beneficiaries. This Agreement is for the sole benefit of the Parties hereto and their respective
successors and permitted assigns and nothing herein, express or implied, is intended to or shall confer upon any other person or entity any legal or equitable right, benefit or remedy of any nature whatsoever under or by reason of this Agreement.

  
 10 

 Section 16. Amendment and Modification. This Agreement may only be amended, modified
or supplemented by an agreement in writing signed by each Party hereto. 
 Section 17. Waiver. No waiver by any Party of any of
the provisions hereof shall be effective unless explicitly set forth in writing and signed by the Party so waiving. No waiver by any Party shall operate or be construed as a waiver in respect of any failure, breach or default not expressly
identified by such written waiver, whether of a similar or different character, and whether occurring before or after that waiver. No failure to exercise, or delay in exercising, any right, remedy, power or privilege arising from this Agreement
shall operate or be construed as a waiver thereof; nor shall any single or partial exercise of any right, remedy, power or privilege hereunder preclude any other or further exercise thereof or the exercise of any other right, remedy, power or
privilege. 
 Section 18. Governing Law. This Agreement shall be governed by and construed in accordance with the internal laws
of the State of New York without giving effect to any choice or conflict of law provision or rule (whether of the State of New York or any other jurisdiction). 

Section 19. Submission to Jurisdiction. Any legal suit, action or proceeding arising out of or based upon this Agreement or the
transactions contemplated hereby may be instituted in the federal courts of the United States of America or the courts of the State of New York in each case located in the city of New York and county of New York, and each Party irrevocably submits
to the exclusive jurisdiction of such courts in any such suit, action or proceeding. 
 Section 20. Waiver of Jury Trial. Each
Party acknowledges and agrees that any controversy which may arise under this Agreement is likely to involve complicated and difficult issues and, therefore, each such Party irrevocably and unconditionally waives any right it may have to a trial by
jury in respect of any legal action arising out of or relating to this Agreement or the transactions contemplated hereby. 

Section 21. Specific Performance. The Parties agree that irreparable damage would occur if any provision of this Agreement were
not performed in accordance with the terms hereof and that the Parties shall be entitled to seek specific performance of the terms hereof, in addition to any other remedy to which they are entitled at law or in equity. 

Section 22. Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of
which together shall be deemed to be one and the same agreement. A signed copy of this Agreement delivered by facsimile, e-mail or other means of electronic transmission shall be deemed to have the same legal effect as delivery of an original signed
copy of this Agreement. 
 [Signature Page Follows] 

  
 11 

 IN WITNESS WHEREOF, the Parties have executed and delivered this Agreement as of the date first
above written. 
  

									
	BUYER:	 		 	BEBE:
			
	GBG USA INC.	 		 	bebe stores, inc.
					
	By:	 	/s/ Robert K. Smits	 		 	By:	 	/s/ Manny Mashouf
		 	Name: Robert K. Smits	 		 		 	Name: Manny Mashouf
		 	Title:   EVP - Secretary	 		 		 	Title:   Chairman and CEO

 [SIGNATURE PAGE TO TRANSITION SERVICES AGREEMENT]

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00271-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00271-of-00352.parquet"}]]