Document:

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                                                                   Exhibit 10.16

                              EMPLOYMENT AGREEMENT

This Employment Agreement (the "AGREEMENT") is entered into effective as of
February 8, 2000, between Wit Capital Group, Inc., a Delaware corporation (the
"CORPORATION"), and John W. Palmer (the "EXECUTIVE").

                              W I T N E S S E T H:

        The Corporation desires to employ the Executive to have the benefits of
his expertise and knowledge. The Executive, in turn, desires employment with the
Corporation. The parties, therefore, enter into this Agreement to establish the
terms and conditions of the Executive's employment with the Corporation.

        In consideration of the mutual covenants and representations contained
in this Agreement, the Corporation and the Executive agree as follows:

        1.     EMPLOYMENT OF EXECUTIVE; DUTIES.

        The Corporation agrees to employ the Executive, and the Executive agrees
to be employed by the Corporation, as the Director of Technology for the period
specified in Section 2 (the "EMPLOYMENT PERIOD"), subject to the terms and
conditions of this Agreement. The Executive shall have overall responsibility
and authority for all aspects of technology, including items such as systems
design/architecture, development, and operations; he shall be responsible for
the evaluation, selection and maintenance of relationships with vendors
providing systems and communications services to the Corporation. The systems
development and operations personnel report to the Executive who shall have
those responsibilities commonly associated with the position of Chief
Information Officer/Chief Technology Officer at comparable firms. During the
Employment Period, the Executive shall, as a senior executive of the Company,
report to the President and Co-CEO or such other senior executive as the Board
of Directors may deem appropriate from time to time and he shall assume such
duties and responsibilities as may be properly assigned to him by the
Corporation.

        2. EMPLOYMENT PERIOD. The Employment Period shall begin on February 8,
2000 and shall continue for two years.

        3. BASE SALARY. During the Employment Period, the Corporation shall pay
the Executive a minimum annual base salary of $200,000. The base salary shall be
payable in equal periodic installments which are not less frequent than the
periodic installments in effect for salaries of other senior executives of the
Corporation. The base salary shall be subject to annual review by the Board of
Directors ("BOARD") (or a committee appointed by the Board) for upward
adjustments based on the policies of the Corporation and the Executive's
contributions to the business of the Corporation.
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        4. ANNUAL BONUS PLAN During the Employment Period, the Executive shall
be entitled to participation at the senior executive level in the Annual Bonus
Plan for Executives. For the first year of the Employment Period, the Executive
shall be entitled to a guaranteed bonus of at least Four Hundred Thousand
Dollars ($400,000), and for the second year of the Employment Term, a guaranteed
bonus of Two Hundred Thousand Dollars ($200,000) ("GUARANTEED BONUS"). The
Guaranteed Bonus shall be paid to the Executive on a semi-annual basis with the
first payment due six (6) months from the effective date of this Agreement. The
amount of the bonus, if any, in excess of the Guaranteed Bonus, shall be
comparable to other senior executives in comparable firms with similar
responsibilities and shall include, if applicable, achievement of objective
written goals set for the Executive by mutual agreement with the Company. By way
of example, achievement of specified goals could result in additional
compensation if relevant information indicated that a higher total compensation
package was the appropriate level for a person performing the Executive's
responsibilities at the level of the Executive's performance for the period at a
comparable company.

        5. BENEFITS.

               (a) In addition to and except for the matters governed by this
Agreement, the Executive shall be entitled to employee benefits and perquisites,
including but not limited to pension, deferred compensation plans, incentive,
stock options, group life insurance, disability, sickness and accident insurance
and health benefits under such plans and programs as provided to other senior
executives of the Corporation from time to time.

               (b) The Executive shall be entitled to four (4) weeks paid
vacation as well as holidays, leave of absence and leave for illness and
temporary disability in accordance with the policies of the Corporation.

               (c) The Executive shall be entitled to reimbursement for normal
and customary business expenses in accordance with the Company's policies for
expense reimbursement. The Executive's principal place of employment shall not
be changed from New York City or any place within 75 miles from New York City
without the consent of the Executive.

        6. STOCK PURCHASE.

               The Executive shall have the right to purchase seventy-five
thousand (75,000) shares of the Common Stock of the Corporation in accordance
with the Stock Purchase Agreement attached hereto as Exhibit I..

        7. STOCK OPTIONS.

               The Executive shall be granted an option on the commencement of
his employment, pursuant to the Corporation's Stock Incentive Plan, to purchase
one hundred and seventy-five thousand (175,000) shares of the Corporation's
Common Stock at the fair market value based on the February 7, 2000 closing
price Such options shall vest incrementally as

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follows: 10,937 shares on June 30, 2000; 10,938 shares on September 30, 2000;
and 10,937 shares on the last days of December and June, and 10,938 shares on
the last days of March and September thereafter until March 30, 2004. The
Options shall be designated Incentive Stock Options pursuant to the
Corporation's Stock Incentive Plan to the degree permitted under law.

          The Executive shall also be eligible to receive additional annual
grants as the Board or a committee of the Board may determine to be appropriate
for senior executives in its sole judgment. In the past, by way of example, such
grants have ranged from 0 to 100,000.

        8. NON-DISCLOSURE;

               As a condition to the employment arrangement, Executive agrees to
execute and comply with the terms and conditions of the "Wit Capital Group, Inc.
Employee Non-Disclosure and Assignment of Inventions Agreement" attached hereto
as Exhibit II.

        9. TERMINATION.

        9.1 TERMINATION BY THE CORPORATION.

               (a) The Corporation may terminate the Executive's employment
under this Agreement without Cause (as defined in Section 9.1(b)), at any time
by giving notice thereof to the Executive at least thirty (30) days before the
effective date of such termination. The Employment Period shall terminate as of
the date of such termination of employment.

               (b) The Corporation may terminate the Executive's employment
under this Agreement for Cause at any time by notifying the Executive of such
termination. For all purposes of this Agreement, the Employment Period shall end
as of the date of such termination of employment. "Cause" shall mean the
Executive's: (i) persistent and repeated refusal, failure or neglect to perform
the material duties of his employment under this Agreement (other by reason of
the Executive's physical or mental illness or impairment), provided that such
Cause shall be deemed to occur only after the Corporation gave written notice
thereof to the Executive specifying in reasonable detail the conduct
constituting Cause, and the Executive failed to cure and correct his conduct
within thirty (30) days after such notice; (ii) committing any act of fraud or
embezzlement, provided that such Cause shall be deemed to occur only after the
Corporation gave written notice thereof to the Executive specifying in
reasonable detail the instances of such conduct, and the Executive had the
opportunity to be heard at a meeting of the Board; (iii) breach of the Employee
Non-Disclosure and Assignment of Inventions Agreement or of such other
subsequent agreements entered into during the Employment Period that results in
a material detriment to the Corporation; (iv) conviction of a felony (including
pleading guilty to a felony); or (v) habitual abuse of alcohol or drugs.

        9.2 TERMINATION BY THE EXECUTIVE. The Executive may terminate this
Agreement at any time, for any reason or for no reason at all, by giving notice
thereof to the Corporation at least thirty (30) days before the effective date
of such termination. The Employment Period shall terminate as of the date of
such termination of employment.

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        9.3 SEVERANCE BENEFITS.

               (a) If the Executive's employment under this Agreement is
terminated before the end of the Employment Period by the Corporation without
Cause or by the Executive for Good Reason (as defined in Section 9.3(c)), the
Corporation shall pay the Executive a lump sum cash payment, within thirty (30)
days of the date of such termination, equal to the sum of: (i) the aggregate
amount of the Executive's unpaid Base Salary, payable at the annual rate in
effect on the termination date, through the end of the two year Employment
Period; and (ii) an amount representing the Executive's unpaid Guaranteed Bonus
through the end of the Employment Period.

               (b) If the Executive's employment under this Agreement is
terminated by the Corporation for Cause, by the Executive without Good Reason or
if the Executive dies or becomes totally disabled (as defined in Section 9.4),
the Corporation shall only pay the Executive a lump sum cash payment within
thirty (30) days of the date of such termination, equal to the sum of: (i)
Executive's unpaid Base Salary earned to the termination date; and (ii) an
amount representing the Executive's unpaid Guaranteed Bonus prorated to the date
of termination.

               (c) "GOOD REASON" means (i) any material reduction in the
Executive's authority, duties or responsibilities; (ii) any material change in
the Executive's reporting lines or removal of the Executive from his principal
positions as of the beginning of the Employment Period (other than a promotion);
or (iii) any material failure by the Corporation to pay or provide the
compensation and benefits under this Agreement; provided that, in each such
event, the Executive shall give the Corporation notice thereof which shall
specify in reasonable detail the circumstances constituting Good Reason, and
there shall be no Good Reason with respect to any such circumstances cured by
the Corporation within thirty (30) days after such notice.

               (d) If the Executive is entitled to receive payments or other
benefits under this Agreement upon the termination of his employment with the
Corporation, the Executive hereby irrevocably waives the right to receive any
payments or other benefits under any other severance or similar plan maintained
by the Corporation ("OTHER SEVERANCE PLAN"), provided, however, that if the
payments and other benefits provided under such Other Severance Plan exceed the
payments and other benefits under this Agreement, the Executive, in his sole
discretion, may elect to receive the payments and benefits under such Other
Severance Plan in lieu of the payments and benefits under this Agreement upon
his termination of employment.

        9.4 TERMINATION BY DEATH OR DISABILITY. This Agreement shall terminate
automatically upon the Executive's death. If the Corporation determines in good
faith that the Executive has a "total disability" (within the meaning of such
term or of a similar term as defined in the Corporation's long-term disability
plan as in effect from time to time), the Corporation may terminate his
employment under this Agreement by notifying the Executive thereof at least
thirty (30) days before the effective date of such termination.

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        10. NOTICES. Any notices, requests, demands and other communications
provided for by this Agreement shall be sufficient if in writing and if sent by
registered or certified mail to the Executive at the last address he has filed
in writing with the Corporation with a copy to Robert C. Lawrence, Esq.,
Caldwalder, Wickersham & Taft, 100 Maiden Lane, New York, NY 10038 or, in the
case of the Corporation, to the Corporation's principal executive offices.

        11. WITHHOLDING TAXES. The Corporation shall have the right, to the
extent permitted by law, to withhold from any payment of any kind due to the
Executive under this Agreement to satisfy the tax withholding obligations of the
Corporation under applicable law.

        12. BINDING AGREEMENT; WAIVER. This Agreement shall be binding upon the
Executive and the Corporation on and after the date of this Agreement. The
rights and obligations of the Corporation under this agreement shall inure to
the benefit of and shall be binding upon the Corporation and any successor of
the Corporation, and the benefits of this Agreement shall inure to the benefit
of the Executive's estate and beneficiaries in the event of the Executive's
death. Neither party may assign his or its duties or rights under this Agreement
without the prior written consent of the other party; provided, however that (i)
the Corporation may assign this Agreement to any subsidiary, parent or
affiliate, without the consent of the Executive, and such assignment shall not,
in and of itself, constitute, a termination of employment under this Agreement
and (ii) this Agreement may be assigned without consent in connection with any
sale of all or substantially all of the Corporation's assets or upon any merger,
consolidation or reorganization of the Corporation with or into any other
corporation.

        13. ENTIRE AGREEMENT. This Agreement constitutes the entire
understanding of the Executive and the Corporation with respect to the subject
matter hereof and supersedes and voids any and all prior agreements or
understandings, written or oral, regarding the subject matter hereof. This
Agreement may not be changed, modified, or discharged orally, but only by an
instrument in writing signed by the parties.

        14. GOVERNING LAW AND SEVERABILITY. This Agreement shall be governed by
the laws of the State of New York (without giving effect to choice of law
principles or rules thereof that would cause the application of the laws of any
jurisdiction other than the State of New York) and the invalidity or
unenforceability of any provisions hereof shall in no way affect the validity or
enforceability of any other provision. Any provision of this Agreement which is
prohibited or unenforceable in any jurisdiction shall, as to such jurisdiction,
be ineffective only to the extent of such prohibition or unenforceability
without invalidating or affecting the remaining provisions hereof, and any such
prohibition or unenforceability in any jurisdiction shall not invalidate or
render unenforceable such provision in any other jurisdiction.

        15.     ARBITRATION. DISPUTES REGARDING THE EXECUTIVE'S EMPLOYMENT WITH
                THE CORPORATION, INCLUDING, WITHOUT LIMITATION, ANY DISPUTE
                UNDER THIS AGREEMENT WHICH CANNOT BE RESOLVED BY NEGOTIATIONS
                BETWEEN THE CORPORATION AND THE EXECUTIVE, BUT EXCLUDING ANY
                DISPUTES REGARDING THE EXECUTIVE'S COMPLIANCE WITH THE
                RESTRICTIONS OF THE

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                EMPLOYEE NON-DISCLOSURE AND ASSIGNMENT OF INVENTIONS AGREEMENT
                REFERRED TO IN SECTION 8 OF THIS AGREEMENT, SHALL BE SUBMITTED
                TO, AND SOLELY DETERMINED BY, FINAL AND BINDING ARBITRATION
                CONDUCTED BY JAMS/ENDISPUTE, INC.'S ARBITRATION RULES APPLICABLE
                TO EMPLOYMENT DISPUTES, AND THE PARTIES AGREE TO BE BOUND BY THE
                FINAL AWARD OF THE ARBITRATOR IN ANY SUCH PROCEEDING. THE
                ARBITRATOR SHALL APPLY THE LAWS OF THE STATE OF NEW YORK WITH
                RESPECT TO THE INTERPRETATION OR ENFORCEMENT OF ANY MATTER
                RELATING TO THIS AGREEMENT; IN ALL OTHER CASES THE ARBITRATOR
                SHALL APPLY THE LAWS OF THE STATE SPECIFIED IN THE CORPORATION'S
                ALTERNATIVE DISPUTE RESOLUTION POLICY AS IN EFFECT FROM TIME TO
                TIME (IF ANY). ARBITRATION MAY BE HELD IN NEW YORK, NEW YORK, OR
                SUCH OTHER PLACE AS THE PARTIES HERETO MAY MUTUALLY AGREE, AND
                SHALL BE CONDUCTED SOLELY BY A FORMER JUDGE. JUDGMENT UPON THE
                AWARD BY THE ARBITRATOR MAY BE ENTERED IN ANY COURT HAVING
                JURISDICTION THEREOF.

        16.    INDEMNIFICATION. The company shall indemnify the Executive to the
               fullest extent permitted under applicable law and the Company's
               By-Laws.

        IN WITNESS WHEREOF, the parties have executed and delivered this
Agreement as of the date first above written.

WITNESS/ATTEST                               WIT CAPITAL GROUP, INC.

                                             By: /s/ Ronald W. Readmond
--------------------------------                --------------------------------
                                                Ronald W. Readmond,
                                                Co-Chief Executive Officer

                                             EXECUTIVE

                                              /s/ John W. Palmer
                                             --------------------------------

                                       6<PAGE>

                                      LEASE

                                     BETWEEN

           LANDLORD: MAPLE LANE ACQUISITION LIMITED LIABILITY COMPANY

                                       AND

                 TENANT: CREATIVE CONCEPTS IN ADVERTISING, INC.

                              DATED: JUNE 30, 1999

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                                     LEASE

         THIS LEASE (this "Lease") is entered into as of the 30TH day of
June,1999, by and between MAPLE LANE ACQUISITION LIMITED LIABILITY COMPANY, a
Delaware limited liability company ("Landlord"), and CREATIVE CONCEPTS IN
ADVERTISING, INC., a Michigan corporation ("Tenant")

                                    SECTION I

                             BASIC LEASE PROVISIONS

<TABLE>
<S>               <C>      <C>
LANDLORD:         NAME:    MAPLE LANE ACQUISITION LIMITED LIABILITY
                           COMPANY, a Delaware limited liability company

                  ADDRESS: 1501 Halo Drive
                           Troy, Michigan  48084

TENANT:           NAME:    CREATIVE CONCEPTS IN ADVERTISING, INC.,
                           a Michigan corporation

                  ADDRESS: 5980 W. Touhy Avenue
                           Niles, Illinois 60714

DEMISED
PREMISES:         The land as described in Exhibit A attached hereto (the
                  "Site") and the improvements now or hereafter located thereon
                  in Oakland County, Michigan, commonly known as 1501 Halo
                  Drive, Troy, Michigan (said Site and improvements being
                  hereinafter collectively referred to as the "Demised
                  Premises"), subject, however, to (a) all liens, easements,
                  covenants, restrictions and encumbrances affecting title as of
                  the Commencement Date (as hereinafter defined) and (b) all
                  present and future zoning and other governmental laws,
                  regulations, rules, restrictions, and ordinances.

ORIGINAL LEASE
TERM:             Ten (10) years.

RENEWAL TERM:     One (1) option to renew for a term of five (5) years.

COMMENCEMENT
DATE:             June ____, 1999

ORIGINAL
EXPIRATION
DATE:             Ten (10) years after the Commencement Date.

ANNUAL BASE
RENT:             Fair Market Rent (as hereinafter defined).

</TABLE>

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<TABLE>
<S>               <C>      <C>

USE OF DEMISED
PREMISES:         Executive and administrative offices, warehouse and production
                  facilities, and, with Landlord's consent, which shall not be
                  unreasonably withheld, any other lawful use.

EXHIBITS
ATTACHED:         A - Legal Description of Demised Premises

</TABLE>

                                    SECTION 2

                                 GRANT AND TERM

2.1      DEMISED PREMISES

         Landlord, in consideration of the rents to be paid and the covenants,
promises and agreements to be performed by Tenant, does hereby lease to Tenant
and Tenant hereby rents from Landlord, the Demised Premises described in Section
1.

2.2      ORIGINAL TERM

         A. The original term of this Lease shall be for the Original Lease Term
stated in Section 1, commencing on the Commencement Date stated in Section 1 and
expiring on the Original Expiration Date stated in Section 1, unless delayed or
sooner terminated as herein set forth. Tenant shall have the right to terminate
the entire Lease at the end of the sixth (6th) Lease Year (the "Early
Termination Date"). Tenant may exercise this right of early termination by
delivering notice of such election (the "Termination Notice") to Landlord not
more than thirteen (13) months but not less than twelve (12) months prior to the
Early Termination Date. In the event that Landlord does not receive a
Termination Notice prior to the expiration of such time period (time being of
the essence with respect thereto), then such right to terminate the Lease shall
become null and void and be of no further force or effect and Tenant shall, at
the request of Landlord, execute an instrument in form and substance acceptable
to Landlord confirming such facts. If Tenant fails to execute such instrument
within ten (10) days after receipt thereof from Landlord, then such failure
shall be a default by Tenant hereunder.

         B. Upon the exercise by Tenant of its right to terminate the Lease in
accordance with Section 2.2.A., (a) the term "Original Lease Term", as used in
this Lease, shall mean six (6) years, and (b) the term "Expiration Date" shall
mean six (6) years after the Commencement Date.

2.3      RENEWAL TERM

         A. Provided that both at the time of the exercise of the option
hereinafter set forth and at the time of the commencement of the Renewal Term
(as hereinafter defined) this Lease is in full force and effect and provided,
further, that Tenant is not then in default hereunder beyond any applicable
notice and grace periods, then Tenant is hereby granted the option to renew the
Term for one (1) additional period of five (5) years (the "Renewal Term"). The
Renewal Term shall commence at the expiration of the Original Lease Term and
shall expire on the fifth (5th) anniversary of the expiration date of the
Original Lease Term.

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Tenant shall exercise the option to renew, if at all, by delivering notice of
such election (the "Renewal Notice") to Landlord not less than twelve (12)
months but not more than eighteen (18) months prior to the expiration of the
Original Lease Term. In the event that Landlord does not receive the Renewal
Notice prior to the expiration of such time period (time being of the essence
with respect thereto), then such option to renew the Term shall, upon the
expiration of such time period, become null and void and be of no further
force or effect and Tenant shall, at the request of Landlord, execute an
instrument in form and substance acceptable to Landlord confirming such
facts. If Tenant fails to execute such instrument within ten (10) days after
receipt thereof from Landlord, then such failure shall be a default by Tenant
hereunder. The Renewal Term shall be upon the same terms and conditions of
this Lease except that Tenant shall have no option to renew this Lease beyond
the expiration of the Renewal Term.

         B. Upon the exercise by Tenant of its option in respect of the Renewal
Term in accordance with this Section, (a) the term "Lease Term", as used in this
Lease, shall mean the Original Lease Term as extended for the Renewal Term, and
(b) the term "Expiration Date" shall mean the date of expiration of the Renewal
Term.

         C. Any termination, cancellation or surrender of this Lease (including,
but not limited to, Tenant's early termination of the Lease in accordance with
Section 2.2.A. of this Lease) shall terminate any right of renewal for the
Renewal Term in respect of the portion of the leased premises as to which this
Lease is terminated, cancelled or surrendered.

                                    SECTION 3

                          CONDITION OF DEMISED PREMISES

         Tenant represents that it has examined the Leased Premises and is fully
aware of the condition thereof and Tenant acknowledges that it is leasing the
Demised Premises in its "As Is" condition as of the Commencement Date. Tenant
acknowledges that neither Landlord nor any person purporting to act for Landlord
has made any representations concerning the physical condition of any buildings
or structures, or any portions thereof constituting a part of the Demised
Premises. Notwithstanding the foregoing, nothing contained herein shall be
deemed a waiver of any of Tenant's rights under (a) any indemnity made by
Landlord herein, (b) that certain Environmental Indemnity Agreement, dated
January 6, 1997 (the "Indemnity Agreement"), made by Linden D. Nelson, or (c)
that certain Real Property Purchase Agreement, dated January 2, 1997 (the
"Purchase Agreement"), between Landlord and HA-LO Acquisition Corporation of
Michigan, Inc. (to which Tenant is the successor-by-merger).

                                    SECTION 4

                       POSSESSION AND COMMENCEMENT OF TERM

4.1      POSSESSION AND COMMENCEMENT OF LEASE TERM

         Landlord shall deliver actual possession of the Demised Premises to
Tenant on or before the Commencement Date. Tenant's obligation for the payment
of Rent, as defined herein, and the term of this Lease shall commence on the
Commencement Date. If permission is given to Tenant to occupy all or part of the
Demised Premises prior to the

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Commencement Date, Tenant covenants and agrees that such occupancy shall be
governed by all terms and conditions of this Lease, and the Commencement Date
and the Expiration Date shall not be changed.

4.2      LANDLORD NOT LIABLE FOR DELAYS

         Under no circumstances shall Landlord be liable for any delays in the
delivery of possession of the Demised Premises to Tenant on the Commencement
Date. Tenant's sole and exclusive remedy shall be the abatement of Rent until
the Demised Premises are ready for occupancy and possession is delivered to
Tenant.

4.3      MEMORANDUM

         Within thirty (30) days after the delivery of possession to Tenant,
Tenant shall join with Landlord in the execution of a written memorandum
confirming the Commencement Date and Expiration Date of the Lease Term. Tenant's
failure to execute the Memorandum shall be a default by Tenant under this Lease.
Landlord's default under this Lease shall not relieve Tenant of the obligation
to execute the Memorandum within such thirty (30) day period.

                                    SECTION 5

                                      RENT

5.1      BASE RENT

         (a) During the Original Lease Term and the Renewal Term, if applicable,
Tenant shall pay to Landlord annual fixed rent (the "Annual Base Rent") in an
amount equal to the Fair Market Rent (as hereinafter defined) as of the date
(the "Rent Appraisal Date") which is not less than sixty (60) days prior to (i)
the Commencement Date, with respect to the first five (5) years of the Original
Lease Term or the entire six (6) years of the Original Lease Term if Tenant
exercises its early Lease termination right in accordance with Section 2.2.A. of
this Lease, (ii) the commencement of the sixth (6th) Lease Year, with respect to
the remainder of the Original Lease Term if Tenant does not exercise its early
Lease termination right in accordance with Section 2.2.A. of this Lease, and
(iii) the commencement of the Renewal Term, with respect to the Renewal Term.
The Annual Base Rent shall be payable in monthly installments, in advance, on
the first day of each and every calendar month during the Lease Term and the
Renewal Term, if applicable, without notice or demand and without any set-off,
abatement or deduction whatsoever, at the office of Landlord stated in Section
1, or at such other place as Landlord may designate from time to time in
writing. The first monthly installment of Annual Base Rent shall be due and
payable at the time of the execution of this Lease. Such first monthly
installment of Annual Base Rent shall be in the amount due for the first month
of the Original Lease Term. The first monthly installment of Annual Base Rent
shall be credited by Landlord against the first monthly installment of Annual
Base Rent due during the Lease Term. If the Lease Term shall commence on a day
other than the first day of a calendar month, or shall end on other than the
last day of a calendar month, then the monthly installment of Annual Base Rent
due for such partial month shall be pro-rated.

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<PAGE>

         (b) For the purposes of this Article, the term "Fair Market Rent" shall
mean the then annual fair market rental rate that would be paid by a willing
tenant, not compelled to lease, and accepted by a willing landlord, not
compelled to lease, for the Demised Premises as of the pertinent date,
considering (a) that Additional Rent shall continue to be payable during the
10-year period of the Original Lease Term or the 5-year period of the Renewal
Term, as applicable, without any changes in this Lease relating to Additional
Rent, (b) the age and quality of the Building as of such date, (c) the length of
the applicable Term, and (d) such other factors that Landlord and Tenant
reasonably agree shall be relevant at the applicable date. Fair Market Rent
shall be determined by mutual agreement between Landlord and Tenant (based upon
the above factors) and shall be set forth in a writing to be executed by
Landlord and Tenant; provided, however, that the failure of either party to
execute such writing shall not affect the determination of Fair Market Rent.

         (c) Landlord and Tenant hereby mutually agree that the Fair Market Rent
with respect to the first five (5) years of the Original Lease Term shall be an
amount equal to $10.13 per square foot for the 102,007 square feet of the
improvements existing on the Demised Premises as of the Commencement Date, such
that the Annual Base Rent for the first five (5) years of the Original Lease
Term shall be an amount equal to $1,033,330.91.

5.2      RENT NET OF EXPENSES

         Landlord and Tenant intend that the Annual Base Rent due hereunder,
together with any adjustments during the Lease Term, shall be absolutely net of
all costs, expenses, taxes (real and personal) and charges of every kind and
nature whatsoever relating to the ownership, occupancy or use of the Demised
Premises (all of which shall be paid by Tenant) so that the Annual Base Rent,
together with any adjustments, constitutes the minimum income received by
Landlord from the Lease of the Demised Premises. Tenant shall indemnify and hold
Landlord harmless from and against any such costs, expenses, taxes (real or
personal, but excluding income taxes assessed against Landlord) and charges.

5.3      ADDITIONAL RENT

         All amounts due from Tenant and payable to Landlord other than Annual
Base Rent, including, without limitation, if applicable, taxes and assessments
pursuant to Section 8 hereof and insurance premiums pursuant to Section 13
hereof, shall be deemed to be Additional Rent. Upon Tenant's failure to pay any
such Additional Rent, Landlord, in addition to any other remedies, shall have
the same rights and remedies provided for Tenant's failure to pay the Annual
Base Rent. (The Annual Base Rent and the Additional Rent, are herein
collectively referred to as "Rent"). Tenant shall pay any and all sums of money
or charges required to be paid by Tenant under this Lease promptly when the same
are due, without any deduction, abatement or setoff whatsoever.

5.4      LEASE YEAR

         Lease year shall mean a period of twelve (12) consecutive calendar
months. The first lease year shall begin on the Commencement Date. Each
succeeding lease year shall commence on the anniversary of the Commencement
Date.

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<PAGE>

5.5      DELINQUENCY CHARGE

         If Tenant shall fail to pay all or any portion of a monthly installment
of Annual Base Rent, within ten (10) days after notice from Landlord that the
same is due, Tenant shall pay a delinquency charge equal to five percent (5%) of
the unpaid amount to reimburse Landlord for the costs incurred as the result of
such late payment and not as a penalty. Such delinquency charge shall be due and
payable upon Landlord's demand.

5.6      DEFAULT CHARGE

         If Tenant shall default in any payment or expenditure other than Annual
Base Rent required to be paid or expended by Tenant under the terms hereof, then
Landlord may, at its option, make such payment or expenditure in accordance with
Section 22. In such event, the amount thereof shall be due and payable as
Additional Rent to Landlord by Tenant, together with the next monthly
installment of Annual Base Rent, together with interest thereon at a rate equal
to the sum of the then prevailing "prime interest rate" (as hereinafter deemed)
plus four percent (4%) (but in no event in excess of the highest legal rate)
from the date of such payment or expenditure by Landlord until the date of the
payment by Tenant, to cover Landlord's loss of the use of the funds and
administrative costs resulting from Tenant's failure. No such payment or
expenditure by Landlord shall be deemed a waiver of Tenant's default nor shall
it affect any other remedy of Landlord by reason of such default. Upon Tenant's
failure to pay said Additional Rent together with interest, such interest shall
continue for each month or portion thereof outstanding until the date of
payment. The "prime interest rate" for purposes of this Lease shall mean the
rate of interest announced by the majority of commercial banks doing business in
Detroit, Michigan as the "prime interest rate". The "prime interest rate" shall
be determined as of the date of Landlord's payment or expenditure.

5.7      DISPUTE OF FAIR MARKET RENT

         In the event Landlord and Tenant shall be unable to agree on the Fair
Market Rent, then the determination of Fair Market Rent shall be determined by a
duly qualified real estate appraiser who shall not be affiliated with either
Landlord or Tenant and who shall be an MAI appraiser with at least ten (10)
years' experience in the determination of fair market rentals in comparable
buildings in Troy, Michigan. If Landlord and Tenant are unable to agree upon an
appraiser, then Landlord and Tenant shall each appoint an appraiser having the
qualifications set forth above and such two (2) appraisers shall select a third
appraiser. The Fair Market Rent shall then be the average of the determinations
made by the three (3) appraisers; provided, however, that if one (1) of such
determinations differs from the other two (2) by more than fifteen percent
(15%), then such determination shall not be used in the determination of Fair
Market Rent and Fair Market Rent shall be the average of the other two (2)
determinations. The fees of the appraisers shall be borne equally by Landlord
and Tenant.

5.8      NO ABATEMENT

         No abatement, diminution or reduction in Annual Base Rent or any other
charges required to be paid by Tenant pursuant hereto shall be claimed by or
allowed to Tenant for any inconvenience or interruption, cessation, or loss of
business caused directly or indirectly,

                                       6
<PAGE>

by any present or future laws, or by priorities, rationing or curtailment of
labor or materials, or by war, civil commotion, strikes or riots, or any
manner or thing resulting therefrom, or by any other cause or causes beyond
the control of Landlord or Tenant, nor shall this Lease be affected by any
such causes; and, except as expressly provided in Section 14.2 of this Lease,
no diminution in the amount of the space used by Tenant caused by legally
required changes in the construction, equipment, fixtures, operation or use
of the Demised Premises shall entitle Tenant to any abatement, diminution or
reduction of the Annual Base Rent or any other charges required to be paid by
Tenant pursuant to the terms of this Lease. Notwithstanding any other
provision of this Lease, in the event (i) there is an interruption of utility
services which (x) is the result of Landlord's gross negligence or willful
misconduct and is not caused by the acts or omission of Tenant or any
employee, agent or contractor of Tenant, (y) continues for a period of (10)
Business Days after Tenant has notified Landlord of the same, and (z) causes
the Demised Premises to be uninhabitable for general, administrative or
executive office use and Tenant does not in fact use any portion of the
Demised Premises, then Tenant shall be entitled to abate the payment of all
Annual Base Rent due under the provisions of this Lease for the period
commencing on the eleventh (11th) Business Day of the existence of such
condition and ending on the date that such condition no longer exists or the
date on which Tenant occupies any portion of the Demised Premises, if earlier.

5.9      RENT RESTRICTIONS

         If any of the Rent payable under the terms of this Lease shall be or
become uncollectible, reduced or required to be refunded because of any Laws (as
hereinafter defined), Tenant shall enter into such agreement(s) and take such
other steps as Landlord may request and as may be legally permissible to permit
Landlord to collect the maximum rents which from time to time during the
continuance of such legal rent restriction may be legally permissible (and not
in excess of the amounts reserved therefor under this Lease). Upon the
termination of such legal rent restriction, (a) the rents shall become and
thereafter be payable in accordance with the amounts reserved herein for the
periods following such termination and (b) Tenant shall pay to Landlord, to the
maximum extent legally permissible, an amount equal to (i) the rents which would
have been paid pursuant to this Lease but for such legal rent restriction less
(ii) the rents and payments in lieu of rents paid by Tenant during the period
such legal rent restriction was in effect.

                                    SECTION 6

                                    UTILITIES

         Tenant agrees to pay all charges made against the Demised Premises for
gas, heat, water, air conditioning, electricity, sanitary and storm sewage
disposition, telephone and all other utilities during the Lease Term as the same
shall become due. Landlord shall not be liable to Tenant for the quality or
quantity of any such utilities, or for any interruption in the supply of any
such utilities, unless such interruption is the direct result of Landlord's
gross negligence or willful misconduct, in which event Landlord's liability
shall be limited as set forth in Section 5.8 hereof.

                                       7
<PAGE>

                                    SECTION 7

                              INTENTIONALLY OMITTED

                                    SECTION 8

                              TAXES AND ASSESSMENTS

8.1      OBLIGATION

         Tenant agrees to pay directly to the applicable taxing authority all
Taxes, as defined in Section 8.2, on the Demised Premises during the Lease Term,
as and when the same become due and payable.

8.2      DEFINITION OF TAXES

         "Taxes" shall be defined as: (a) all taxes (either real or personal),
assessments (general or specific), all water and sewer rents, rates and charges,
and all other municipal and governmental impositions and charges, general and
special, ordinary and extraordinary, foreseen and unforeseen, of any kind and
nature whatsoever, which may at any time during the Lease Term be assessed,
levied, confirmed, imposed upon, or become due and payable out of, or with
respect to, or which may become a lien upon the land, buildings or improvements
comprising the Demised Premises or any part thereof or any appurtenance thereto;
(b) a tax or surcharge of any kind or nature upon, against or with respect to
the parking areas or the number of parking spaces on the Demised Premises; (c)
any tax imposed on this Lease or based on a reassessment of the Demised Premises
due to a change in ownership or a transfer of all or part of Landlord's interest
in the Demised Premises; (d) any tax levied upon Landlord in full or partial
substitution for, or as a supplement to, any taxes previously included within
the definition of "Taxes"; (e) all costs and expenses incurred by Landlord
during negotiations for or contests of the amount of such taxes and assessments,
without regard to the result, including, without limitation, actual attorneys'
fees, which shall not exceed any reductions obtained; and (f) the Michigan
Single Business Tax.

8.3      PAYMENTS

         The Taxes for the years in which this Lease commences and terminates
shall be prorated on a due date basis. On the Commencement Date, Tenant shall
reimburse Landlord for the Taxes paid by Landlord for the calendar year in which
the Commencement Date occurs and allocated to the calendar months occurring
after the Commencement Date. Upon conclusion of this Lease, Landlord shall
reimburse Tenant for Taxes paid by Tenant for the calendar year in which the
Lease terminates and allocated to the calendar months occurring after the
Termination Date. In the event a refund of Taxes previously paid by Tenant is
obtained, Landlord shall, credit the portion which relates to the Demised
Premises to the next payment due under this Section. A copy of a tax bill or
assessment bill submitted by Landlord to Tenant shall at all times be sufficient
evidence of the amount of Taxes assessed or levied against the property to which
such bill or return relates. Tenant shall furnish to Landlord promptly after
payment of any Taxes, and at any time within five (5) days after

                                       8
<PAGE>

Landlord's request, receipts for the payment of the same or other evidence
satisfactory to Landlord that such payments have been made. In addition,
Tenant shall furnish to Landlord, semi-annually throughout the Term, a
certificate of Tenant (or an officer of Tenant, if Tenant is a corporation),
stating that all Taxes have been paid to date. In addition, if Tenant shall
fail to pay any Taxes, or any part thereof, Landlord shall have the right,
but shall not be obligated, to pay the same, and all amounts so paid,
including, but not limited to, costs, penalties and interest, shall
constitute Additional Rent hereunder, and shall be repaid to Landlord by
Tenant immediately on rendition of a bill therefor by Landlord, and in the
event of nonpayment Landlord shall have, in addition to all other rights and
remedies, all the rights and remedies provided for herein or by law in case
of nonpayment of Annual Base Rent.

8.4      INTENTIONALLY OMITTED.

8.5      RIGHT TO CONTEST TAXES

         Tenant shall have the right to contest the amount of the Taxes at
Tenant's sole cost and expense, by the appropriate proceedings diligently
contested in good faith. Notwithstanding such proceedings, Tenant shall promptly
pay and discharge such Taxes and any penalties or interest assessed thereon,
unless such proceedings and the posting of a bond or other security shall (a)
operate to prevent or stay the collection of the Taxes and secure any accruing
penalties or interest and (b) prevent Landlord's default in the payment of Taxes
required under any mortgage upon the Demised Premises. Landlord agrees to join
Tenant in such proceedings, if necessary, provided Tenant pays all costs and
expenses incurred by Landlord, including reasonable actual attorneys' fees.

8.6      TENANT'S TAXES

         Tenant shall pay all real and personal property taxes levied or
assessed against Tenant's property and improvements upon or affixed to the
Demised Premises, including taxes attributable to all alterations, additions, or
improvements made by Tenant.

                                    SECTION 9

                             USE OF DEMISED PREMISES

9.1      USE OF DEMISED PREMISES

         Tenant shall use and occupy the Demised Premises during the Lease Term
only for the purpose stated in Section 1, and attendant office use and for no
other purpose without the prior written consent of Landlord, which consent shall
not be unreasonably withheld. Tenant shall not use or permit any person to use
the Demised Premises or any part thereof for any use or purpose other than the
use stated in Section I or in violation of any law, statute, order, ordinance,
code, rule or regulation of any federal, state or municipal body or other
governmental agency or authority having jurisdiction thereof, including, without
limitation, occupational safety and health requirements, community right to know
requirements, requirements pertaining to the possession, generation,
transportation, treatment and disposal of hazardous substances and hazardous
wastes, or pollution standards or requirements ("Laws"), or any building and use
restrictions ("Restrictions") affecting the Demised Premises, if any. Tenant
shall comply with all such present and future Laws

                                       9
<PAGE>

and Restrictions affecting the Demised Premises and the cleanliness, safety,
occupation and use of the same, at Tenant's sole cost and expense. Tenant
shall, at Tenant's expense, obtain such approvals, permits or certificates,
including, without limitation, a certificate of occupancy, or other occupancy
permit that may be required in order for Tenant to occupy and use the Demised
Premises. Landlord and Tenant shall promptly notify each other of, and
provide each other with copies of, all notices, requests, orders, complaints
or other correspondence directed to Landlord or Tenant, as the case may be,
from any federal, state or municipal body or governmental agency or authority
pertaining to any actual or alleged violation of Laws or Restrictions.

9.2      CARE OF DEMISED PREMISES

         Tenant shall keep the Demised Premises orderly, neat, safe and clean
and free from rubbish and dirt at all times. Tenant shall keep the driveways and
walkways within the Demised Premises free from trash and garbage. Tenant shall
not burn any trash or garbage at any time in or about the Demised Premises. At
the expiration or sooner termination of the Lease Term, Tenant shall surrender
the Demised Premises in as good a condition and repair as existed at the time
Tenant took possession, reasonable wear and tear excepted.

9.3      HAZARDOUS SUBSTANCES

         Tenant shall not cause or permit the Demised Premises to be used to
generate, manufacture, refine, transport, treat, dispose, produce or process
hazardous substances as defined in Section 101(14) of the Comprehensive
Environmental Response, Compensation, and Liability Act, as amended, 42 U.S.C.
ss.9601(14), hazardous wastes as defined in Section 1004(5) of the Resource
Conservation and Recovery Act, as amended, 42 U.S.C. ss.6903(5) or extremely
hazardous substances as defined in the Emergency Planning and Community
Right-To-Know Act of 1986, 42 U.S.C. ss.11001 ET SEQ. or any other hazardous or
toxic substances or uristes as defined in any other federal, state or local
Environmental Laws (hereinafter collectively referred to as "Hazardous
Substances"). Hazardous Substances shall also include any petroleum or asbestos
containing materials. Environmental Laws mean any applicable federal, state,
county or local statutes, laws, regulations, rules, ordinances, or codes
relating to environmental matters, including by way of illustration and not by
way of limitation, the Clean Air Act, the Federal Water Pollution Control Act of
1972, the Resource, Conservation and Recovery Act of 1976, the Comprehensive
Environmental, Response, Compensation and Liability Act of 1980, the Superfund
Amendment and Reauthorization Act of 1986, the Federal Hazardous Materials
Transportation Act, the Toxic Substance Control Act, and any amendments or
extensions thereof, and any rules, regulations, orders, standards or guidelines
issued pursuant to any of the aforesaid and all other applicable environmental
standards or requirements. Notwithstanding the foregoing or anything to the
contrary contained herein, Tenant shall have the right to store hazardous
substances at the Demised Premises which are typically kept by tenants engaged
in businesses similar to Tenant, provided that such storage is in compliance
with all applicable laws relating to such hazardous substances. Landlord shall
remain liable for any contamination existing at the Demised Premises on or prior
to the Acquisition Date (as hereinafter defined).

                                       10
<PAGE>

9.4      AFFIDAVIT AND QUESTIONNAIRE

         Tenant shall submit to Landlord annually, or more often if reasonably
requested by Landlord or Landlord's mortgagee, a sworn affidavit signed by the
Chief Officer of Tenant, setting forth in detail, the identity, quantity and
purpose of all Hazardous Substances and any similar substances used or present
on the Demised Premises and the dates and period of time that such substances
were brought onto or retained on the Demised Premises.

9.5      ENVIRONMENTAL REPORT

         Within sixty (60) days prior to the expiration of the Lease Term or any
extension of the Lease Term, if any, Tenant shall have the Demised Premises
thoroughly inspected by an environmental consultant reasonably acceptable to
Landlord for purposes of determining whether the Demised Premises is free from
all Hazardous Substances. Tenant shall deliver to Landlord a copy of the
environmental consultant's report thirty (30) days prior to the expiration of
the Lease Term. In the event the report discloses the existence of any Hazardous
Substances, with respect to which there is required any clean-up or any other
form of remediation or other response (collectively "Remediation") as a result
of Hazardous Substances that are not identified in (i) the Phase I Environmental
Site Assessment Report, prepared by AKT Environmental Consultants, Inc., dated
December ____, 1996, or (ii) the Baseline Environmental Assessment, prepared by
AKT Environmental Consultants, Inc., dated December ____, 1996, Tenant shall
perform such immediately and deliver the Demised Premises with the conditions
specified in the report "remediated", to the full satisfaction of Landlord. In
the event the conditions specified in the report require Remediation which
cannot be completed prior to the expiration of the Lease Term and Landlord
cannot, prior to such completion, lease the Demised Premises to another party,
Tenant shall be obligated to reimburse Landlord the greater of (1) the fair
market rental value of the Demised Premises, or (2) the Annual Base Rent, as
adjusted, for each day delivery of the Demised Premises to Landlord in the
required condition is delayed beyond the expiration of the Lease Term. The
Tenant shall also deliver to the Landlord a letter of credit in an amount equal
to the costs of Remediation plus either the fair market rental value of the
Demised Premises or the Annual Base Rent, as adjusted, at least ten (10) days
prior to the expiration of the Lease Term. For the purposes of the preceding
sentence, the costs of Remediation shall be deemed to be that amount so
determined by the environmental consultant.

9.6      OBLIGATION OF TENANT

         The obligations and liabilities of Tenant under Sections 9.1 through
9.5, shall hereby survive termination of this Lease.

                                   SECTION 10

                            INDEMNITY; NON-LIABILITY

10.1     INDEMNITY

         (a) Tenant covenants to indemnify Landlord (except for loss or damage
resulting from the gross negligence or willful misconduct of Landlord, its
agents or employees), each superior lessor and superior mortgagee, and any
managing agent of Landlord, and their

                                       11
<PAGE>

respective officers, directors, stockholders, beneficiaries, partners,
representatives, agents and employees, and save them harmless from and
against any and all claims, actions, damages, liability, cost and expense,
including reasonable attorneys' fees, in connection with all losses,
including loss of life, personal injury and/or damage to property, arising
from or out of any occurrence in, upon or at the Demised Premises or the
occupancy or use by Tenant of the Demised Premises or any part thereof, or
arising from or out of Tenant's failure to comply with any provision of this
Lease or occasioned wholly or in part by any act or omission of Tenant, its
subtenants, agents, contractors, suppliers, employees, servants, invitees or
licensees, in each case, only to the extent in excess of any insurance
proceeds collectible by Landlord or such injured party with respect to such
damage or injury (subject to the provisions of Section 13.4). The obligations
of Tenant under this Section 10.1(a) shall survive the expiration or sooner
termination of this Lease.

                  (b) Landlord agrees to indemnify Tenant (except for loss or
damage resulting from the gross negligence or willful misconduct of Tenant, its
agents, or employees), its officers, directors, stockholders, beneficiaries,
partners, representatives, agents and employees, and save them harmless from and
against any and all claims, actions, damages, liability, cost and expense,
including reasonable attorneys' fees, in connection with all losses, including
loss of life, personal injury and/or damage to property, arising from or out of
any occurrence in, upon or at areas of the Building not leased to or occupied by
Tenant, in each case, only to the extent in excess of any insurance proceeds
collectible by Tenant or such injured party with respect to such damage or
injury (subject to the provisions of Section 13.4), but Landlord shall have no
liability for consequential damages. The obligations of Landlord under this
Section 10.1(b) shall survive the expiration or sooner termination of this
Lease.

                  (c) In case any party indemnified pursuant to the foregoing
terms of Section 10.1(a) or 10.1(b), as the case may be, shall, without fault,
be made a party to any litigation commenced by or against the indemnifying
party, or if any such indemnified party shall, in its reasonable discretion,
determine that it must intervene in such litigation to protect its interest
hereunder, including, without limitation, as to Landlord, the incurring of
costs, expenses, and attorneys' fees in connection with relief of Tenant ordered
pursuant to the Bankruptcy Code (11 USC ss. 101 ET. SEQ.), then the indemnifying
party shall protect and hold such indemnified party harmless by attorneys
reasonably satisfactory to such indemnified party and shall pay all costs,
expenses and reasonable attorneys' fees incurred or paid by such party in
connection with such litigation. The provisions of this Section 10.1(c) shall
survive the expiration or sooner termination of this Lease.

10.2     NON-LIABILITY

         Neither Landlord nor Landlord's agents, officers, directors,
shareholders, partners or principals (disclosed or undisclosed) shall be liable
to Tenant or Tenant's agents, employees, contractors, invitees or licensees or
any other occupant of the Demised Premises for, and Tenant shall save Landlord,
the lessor under any underlying lease, any mortgagee of the Demised Premises and
their respective agents, employees, contractors, officers, directors,
shareholders, partners and principals (disclosed or undisclosed) harmless from
any loss, cost, liability, claim, damage, expense (including reasonable
attorneys' fees and disbursements), penalty or fine incurred in connection with
or arising from any injury to Tenant or to any other person or for any damage
to, or loss (by theft or otherwise) of, any of Tenant's

                                       12
<PAGE>

property or of the property of any other person, irrespective of the cause of
such injury, damage or loss (including the acts or negligence of any tenant
or of any owners or occupants of adjacent or neighboring property or caused
by operations in construction of any private, public or quasi-public work) or
from any latent or patent defects in the Demised Premises, except to the
extent due to the gross negligence or willful misconduct of Landlord or
Landlord's agents, it being understood that no property, other than such as
might normally be brought upon or kept in the Demised Premises as incidental
to the reasonable use of the Demised Premises for the purposes herein
permitted will be brought upon or be kept in the Demised Premises; provided,
however, that even if due to any such gross negligence or willful misconduct
of Landlord or Landlord's agents, Tenant waives, to the full extent permitted
by law, any claim for consequential damages in connection therewith and
Landlord and Landlord's agents shall not be liable, to the extent of Tenant's
insurance coverage, for any loss or damage to any person or property even if
due to the negligence of Landlord or Landlord's agents.

10.3     LIABILITY INSURANCE

         Tenant shall procure and keep in effect during the Lease Term, for the
benefit of Landlord and any mortgagee of the Demised Premises, liability
insurance affording the coverage and in the amount as is customarily carried by
either Tenant or HA-LO Industries, Inc. with respect to properties similar to
the Demised Premises owned or leased by it. Such insurance policies shall name
Landlord and any mortgagee of the Demised Premises as additional insureds by
specific endorsement. Tenant shall also maintain all other insurance and/or
other amounts required by law or by Landlord's mortgagee.

10.4     TENANT'S CONTRACTOR'S INSURANCE

         Tenant shall require any contractor performing work on the Demised
Premises to take out and keep in force, at no expense to Landlord, (a)
comprehensive general liability insurance, including contractor's liability
coverage, contractual liability coverage, completed operations coverage, broad
form property damage endorsement and contractor's protective liability coverage,
to afford protection to the limit, for each occurrence, of not less than Three
Million Dollars ($3,000,000.00) with respect to personal injury or death and
Five Hundred Thousand Dollars ($500,000.00) with respect to property damage; and
(b) worker's compensation or similar insurance in form and amounts required by
law. The liability insurance shall name Landlord and any mortgagee of the
Demised Premises, or any portion thereof, as additional insureds by specific
endorsement.

10.5     DELIVERY OF POLICY AND SPECIAL ENDORSEMENT

         The insurance policies required by this Section 10 shall contain
provisions or special endorsements satisfactory to Landlord and Landlord's
mortgagee, if any, prohibiting cancellation, alterations, changes, amendments,
modifications, deletions or reductions in coverage either at the instance of
Tenant or the insurance company issuing the policy, without at least thirty (30)
days prior written notice having been given to Landlord at the address stated
above. Original insurance certificates and copies of insurance policies and all
renewals thereof, together with receipts evidencing payment in full of the
premiums thereon, shall be delivered promptly to Landlord and in no event less
than thirty (30) days prior to expiration of such insurance.

                                       13
<PAGE>

                                   SECTION 11

                             MAINTENANCE AND REPAIRS

11.1     MAINTENANCE AND REPAIRS

         Tenant shall, at its sole cost and expense, at all times during the
Lease Term, maintain and repair and keep neat and in good appearance, repair and
condition the Demised Premises and all parts thereof, including, but not limited
to, the roof, foundations, exterior, interior, ceiling, electrical system,
plumbing system, HVAC system, storm sewers, sanitary sewers, water main, the
driveways, walkways, parking area, lighting facilities, landscaping and land,
which are part of the Demised Premises. The plumbing system, including the
sewage facility, serving the Demised Premises shall not be used for any purpose
other than for which it was constructed and Tenant shall not introduce any
matter therein which results in blocking such system. Tenant shall, at its sole
risk, cost and expense, promptly make all needed repairs, replacements and
restorations, interior and exterior, ordinary and extraordinary, structural and
non-structural, foreseen and unforeseen, in and to the Demised Premises
(including, but not limited to, the roof and foundations) and equipment and
personal property now or hereafter erected upon or installed in or forming a
part of the Demised Premises, including, without limitation, vaults, sidewalks,
curbs, water, sewer and gas connections, meters, pipes and mains, and all other
fixtures and equipment now or hereafter belonging to, adjoining or connected
with the Demised Premises or used in its operation. All such repairs,
restorations and replacements shall be of good quality sufficient for the proper
maintenance and operation of the Demised Premises and shall be constructed and
installed in compliance with all Laws and insurance requirements. To the extent
possible, repairs, restorations and replacements shall be at least equivalent in
quality to the original work or the property replaced, as the case may be.
Tenant shall, at its sole cost and expense, contract with contractors approved
by Landlord, which approval shall not be unreasonably withheld or delayed, for
the performance of all maintenance and repairs required of Tenant under this
Lease. Tenant shall perform such maintenance and repair so as to maintain the
Demised Premises in a first-class condition. Such maintenance and repair
obligations shall include items deemed to be capital improvements for tax
purposes. The maintenance and repair obligations of Tenant hereunder shall
survive termination of this Lease.

11.2     COMPLIANCE WITH LAWS

         During the Lease Term, Tenant, at its sole cost and expense, shall make
any repairs, additions, modifications or alterations to the Demised Premises,
regardless of the nature thereof, which are required by any Laws or Restrictions
(as defined in Section 9.1) or required by the insurance carrier to maintain the
insurance required under this Lease.

                                       14
<PAGE>

                                   SECTION 12

                              TENANT'S ALTERATIONS

12.1     ALTERATIONS

         Tenant shall not make any alterations, additions, modifications or
improvements ("Alterations") to the Demised Premises which Alterations cost in
excess of $100,000.00, in the aggregate, without the prior written consent of
Landlord, which consent shall not be unreasonably withheld or delayed. If such
Alterations require consent by or notice to the holder of any mortgage on the
Demised Premises, Tenant, notwithstanding anything to the contrary contained in
this Article, shall not proceed with the Alterations until such consent has been
received, or such notice has been given, as the case may be, and all applicable
conditions and provisions of any such mortgage with respect to the proposed
Alterations have been met or complied with at Tenant's expense; and Landlord, if
it consents to the Alterations, will request such consent or give such notice,
as the case may be. Landlord will not unreasonably withhold its consent with
respect only to nonstructural Alterations which do not modify the exterior of
the Building, do not adversely affect the architectural design or systems as
described in Section 11.1, will not result in a violation of or require a change
in any certificate of occupancy applicable to the Demised Premises, and do not
involve any demolition work or which do not change the character of the Demised
Premises. Tenant shall notify Landlord in writing and obtain prior written
consent of Landlord for any Alterations which involve asbestos-based fire
retardants, ceiling tiles, pipes or other asbestos-containing materials. All
alterations made by Tenant to the Demised Premises, other than Tenant's trade
fixtures, shall become the property of Landlord and shall remain upon and be
surrendered with the Demised Premises at the termination of this Lease, without
molestation or injury unless Landlord consents in writing to Tenant's removal of
such alterations and Tenant repairs any damage or injury caused thereby in a
good and workmanlike manner. Notwithstanding anything to the contrary herein,
Landlord, at its option, may at the expiration of the Lease Term require Tenant,
at Tenant's sole cost and expense, to remove any Alterations (other than
Tenant's trade fixtures) made by Tenant during the Lease Term and to promptly
repair any damage or injury caused thereby in a good and workmanlike manner. All
alterations made by Tenant or the removal thereof shall be made free of all
liens and encumbrances and in compliance with all Laws and Restrictions. Tenant,
at its expense, shall (a) obtain all necessary governmental permits and
certificates for the commencement and prosecution of the Alterations and for
final approval thereof upon completion, (b) deliver copies thereof to Landlord,
and (c) cause the Alterations to be performed in compliance therewith and in
compliance with all insurance requirements and all applicable requirements of
mortgagees, and in good and first class workmanlike manner, using materials and
equipment at least equal in quality and class to the original installations of
the Demised Premises. Notwithstanding anything to the contrary contained in this
Lease, Tenant, at its expense, after reasonable prior notice to Landlord, may
contest, by appropriate proceedings prosecuted diligently and in good faith, the
validity or applicability of any lien filed against the Demised Premises,
provided that: (i) Landlord shall not be subject to criminal penalty or to
prosecution for a crime, nor shall the Demised Premises or any part thereof be
subject to being condemned or vacated, nor shall the certificate(s) of occupancy
for the Demised Premises be suspended or threatened to be suspended by reason of
such contest; (ii) before the commencement of such contest, Tenant shall provide
Landlord, each superior lessor and superior mortgagee, any managing agent of
Landlord, and their respective

                                       15
<PAGE>

officers, directors, shareholders, beneficiaries, partners, representatives,
agents and employees with an indemnity reasonably satisfactory to such
parties against the cost of liability resulting from or incurred in
connection with such contest; (iii) such contest shall not constitute or
result in any violation of the terms of any superior lease or superior
mortgage, or if any such superior lease and/or superior mortgage shall
condition such contest upon the taking of action or furnishing of security by
Landlord, such action shall be taken and such security shall be furnished at
the expense of Tenant; and (iv) Tenant shall keep Landlord regularly advised
as to the status of such proceedings. Without limiting the application of the
above, Landlord shall be deemed subject to prosecution for a crime if
Landlord, superior lessor, superior mortgagee or any of their officers,
directors, partners, shareholders, agents or employees may be charged with a
crime of any kind whatever. Pending the resolution of such contest, Tenant
shall be required to post a bond in the amount required to discharge such
lien. Tenant shall indemnify, defend and hold Landlord harmless from and
against any such liens, encumbrances and violations of Laws and Restrictions
or claims relating thereto. The existence of any lien or encumbrance or
without the posting of a bond insuring against collection of the same from
Demised Premises, violation of Laws or Restrictions, shall constitute a
default hereunder. The repair obligations of Tenant hereunder shall survive
the termination of this Lease.

12.2     CONSTRUCTION LIENS

         Notice is hereby given that Landlord shall not be liable for any labor
or materials furnished or to be furnished to Tenant upon credit, and that no
mechanic's or other lien for any such labor or materials shall attach to or
affect the reversionary or other estate or interest of Landlord in and to the
Demised Premises. If Tenant shall suffer or permit any construction liens to be
filed against the Demised Premises or any part thereof by reason of work, labor,
services or materials supplied or claimed to have been supplied to Tenant or
anyone holding the Demised Premises or any part thereof through or under Tenant,
Tenant shall cause the same to be discharged of record within twenty (20) days
after the date of filing the same. If Tenant shall fail to discharge such
construction lien within such period, then, in addition to any other right or
remedy of Landlord, Landlord may, but shall not be obligated to, discharge the
same either by paying the amount claimed to be due or by procuring the discharge
of such lien by deposit in court or by giving security or in such other manner
as is, or may be, prescribed by law. Any amount paid by Landlord for any of the
aforesaid purposes, and all actual legal and other expenses of Landlord,
including actual counsel fees, incurred in connection with the discharge of any
such lien, together with all necessary disbursements in connection therewith,
and together with interest thereon at a rate per annum equal to the Prime Rate
publicly announced by Comerica Bank from time to time, plus four percent (4%),
but in no event higher than the legal limit, from the date of payment, shall be
repaid by Tenant to Landlord on demand, and if unpaid may be treated as
Additional Rent. Nothing herein contained shall imply any consent or agreement
on the part of Landlord to subject Landlord's estate to liability under any
construction lien law.

                                   SECTION 13

                         PROPERTY INSURANCE, REBUILDING

                            AND WAIVER OF SUBROGATION

13.1     PROPERTY INSURANCE

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         13.1.1 Tenant shall, during the Lease Term, carry at its expense
insurance for the benefit of Landlord and any mortgagee of the Demised Premises,
or a portion thereof, against fire, vandalism, malicious mischief and such other
perils as are from time to time included in a standard extended coverage
endorsement and, at the option of any superior mortgagee, special extended
coverage endorsements, insuring the Demised Premises for not less than the full
replacement and reconstruction cost, valued on a replacement cost basis of the
Building and improvements which are a part of the Demised Premises. If Tenant
fails to maintain such insurance coverage, Landlord may, at its option, procure
such insurance for the account of Tenant and the cost thereof shall be paid by
Tenant to Landlord upon delivery to Tenant of bills therefor. The insurer or
insurers shall be such as are the issuers of the insurance policies currently in
effect at Tenant's or HA-LO Industries, Inc.'s other owned or leased properties
similar to the Demised Premises. The policies or certificates of all such
insurance and all renewals thereof, together with receipts evidencing payment in
full of the premiums thereon, shall be delivered promptly to Landlord and in no
event less than thirty (30) days prior to the expiration of such insurance. The
terms and conditions of all policies and endorsements thereto shall be in the
form and content of the policies of insurance currently maintained by Tenant or
HA-LO Industries, Inc. with respect to other owned or leased properties similar
to the Demised Premises. All of the required policies of insurance shall contain
provisions satisfactory to Landlord prohibiting cancellation, alterations,
changes, amendments, modifications, deletions or reductions in coverage, either
at the instance of the Tenant or of the insurance company issuing the policy,
without at least thirty (30) days prior written notice having been given to
Landlord at the address of Landlord stated above, and shall name Landlord as a
loss payee and any mortgagee of the Demised Premises as a loss payee under the
standard mortgage loss payable endorsement. Tenant shall not, without the prior
written consent of Landlord, cancel, alter, change, amend, modify, delete or
reduce the coverage of any required policy of insurance. In the event of loss or
damage, the proceeds of the insurance shall be paid to Landlord and such
mortgagee alone, to be used to rebuild in accordance with Section 13.2 hereof.
Landlord is authorized to adjust and compromise such loss without the consent of
Tenant, to correct, receive and receipt for such proceeds in the name of
Landlord and Tenant and to endorse Tenant's name upon any check in payment
thereof. The power granted hereby shall be deemed to be coupled with an interest
and shall be irrevocable.

         13.1.2 During the Lease Term, Landlord shall carry rental interruption
insurance, in an amount equal to Tenant's Annual Base Rent for twelve (12) full
months under this Lease plus the total of the estimated costs to Tenant of
Taxes, utilities and insurance premiums for such twelve (12) month period.
Tenant shall, from time to time, reimburse Landlord for the total cost of such
insurance, such reimbursement to be made within fifteen (15) days after receipt
of a written statement from Landlord setting forth such cost.

         13.1.3 Tenant shall, during the Lease Term, carry, at its expense,
insurance against fire, vandalism, windstorm, explosion, smoke damage, malicious
mischief, and such other perils as are from time to time included in a standard
extended coverage endorsement, insuring Tenant's trade fixtures, furnishings,
equipment and all other items of personal property of Tenant located on or
within the Demised Premises, in an amount equal to the actual replacement cost
thereof and furnish Landlord with a certificate evidencing such cover-age. If
Tenant fails to maintain such insurance coverage, Landlord may, at its option,

                                       17
<PAGE>

procure such insurance for the account of Tenant and the cost thereof shall be
paid by Tenant to Landlord upon delivery to Tenant of bills therefor.

         13.1.4 Tenant shall not carry any stock of goods or do anything in or
about the Demised Premises which will in any way tend to increase the insurance
rates on the Demised Premises. If Tenant installs any electrical equipment that
overloads the electrical lines in the Demised Premises, Tenant shall, at its own
expense, make whatever changes are necessary to comply with the requirements of
the insurance underwriters or governmental authorities having jurisdiction.
Tenant shall not violate or knowingly permit any occupant of the Demised
Premises, or any part thereof, to violate any of the conditions or provisions of
any such policy, and Tenant shall so perform and satisfy the requirements of the
insurers writing such policies so that at all times insurers of good standing,
satisfactory to Landlord, shall be willing to write or continue such insurance.

13.2     REBUILDING

         In the event, during the Lease Term, the improvements on the Demised
Premises are damaged or destroyed in whole or in part by fire or other casualty
insured under the insurance carried by Tenant pursuant to Section 13.1 and the
insurance proceeds are not required to be paid to any mortgagee under any
mortgage upon the Demised Premises, then Landlord shall, after the adjustment of
the insurance loss and receipt of insurance proceeds, immediately commence and
diligently pursue the restoration of such improvements to good and tenantable
condition unless Landlord shall elect not to rebuild as hereinafter provided. If
(a) the insurance proceeds are insufficient to pay the full cost of the repairs
(unless Tenant deposits sufficient funds with Landlord pursuant to Section 13.3
to pay the full cost of the repairs), (b) more than thirty-five percent (35%) of
the improvements on the Demised Premises shall be destroyed by fire or other
casualty, or (c) during the last twelve (12) months of the Lease Term (unless
Tenant has previously exercised its option to renew), more than twenty percent
(20%) of the improvements on the Demised Premises shall be destroyed by fire or
other casualty, then each of Landlord and Tenant may, at its option, terminate
this Lease by notice in writing delivered to the other within one hundred twenty
(120) days after the occurrence of such fire or other casualty. If Landlord is
obligated or elects to perform such repairs, the improvements on the Demised
Premises are partially or totally untenantable, the fire or other casualty
occurred through no fault directly or indirectly or Tenant, its employees,
agents, contractors, customers or invitees and provided that rental interruption
insurance is available at the time in question for similar properties in the
locality in which the Demised Premises are located, then the Rent shall be
proportionately reduced during the period of rebuilding, based upon the
untenantable portion of the improvements on the Demised Premises, provided that
Tenant does not in fact occupy such untenantable portion of the Demised
Premises.

13.3     TENANT'S DEPOSIT FOR REBUILDING

         If the insurance proceeds available for rebuilding are insufficient to
cover the cost of repair or restoration of the Demised Premises as required
hereunder, Tenant, so long as Tenant is not in default, may elect to deposit
with Landlord, or to the title company holding the insurance proceeds in escrow,
an amount which in combination with the insurance proceeds shall be sufficient
for such repairs or restorations. In the event Tenant elects not to deposit such
funds, then Landlord shall be relieved of any obligation to repair or restore

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<PAGE>

the Demised Premises. Landlord shall have no obligation hereunder if the
insurance proceeds are paid to any mortgagee under any mortgage upon the Demised
Premises.

13.4     WAIVER OF SUBROGATION

         Any insurance policy carried by Landlord or Tenant or any policy
covering both the interest of Landlord or Tenant under this Section 13 shall
include a provision under which the insurance company waives all right of
recovery by way of subrogation against Landlord or Tenant in connection with any
loss or damage covered by any such policy. Landlord or Tenant hereby release and
discharge each other from any liability whatsoever arising from any loss, damage
or injury caused by fire or other casualty to the extent of the insurance
covering such loss, damage or injury.

                                   SECTION 14

                                 EMINENT DOMAIN

14.1     TOTAL CONDEMNATION

         If the whole of the Demised Premises shall be taken by any condemning
authority under the power of eminent domain or conveyed in lieu of any such
taking, then the term of this Lease shall cease as of the date actual physical
possession of the Demised Premises is transferred to such condemning authority
and the Rent shall be paid up to that day with a proportionate refund by
Landlord of such Rent as may have been paid in advance for a period subsequent
to the date of the transfer of actual physical possession.

14.2     PARTIAL CONDEMNATION

         If only a part of the Demised Premises shall be taken by any condemning
authority under the power of eminent domain or conveyed in lieu of any such
taking, then, except as otherwise provided in this Section, this Lease and the
term shall continue in full force and effect and there shall be no reduction in
the Rent. From and after the date actual physical possession of a portion of the
building or parking area on the Demised Premises is transferred to such
condemning authority, the Rent shall be reduced in the proportion which the
floor area of the part of the building on the Demised Premises so acquired, if
any, bears to the total floor area of the building on the Demised Premises
immediately prior to the date such actual physical possession is transferred. If
(a) more than thirty-five percent (35%) of the floor area of all buildings on
the Demised Premises or such other portion of the Demised Premises as shall
materially interfere with Tenant's use of the Demised Premises as permitted
hereunder shall be taken under eminent domain or conveyed in lieu of any such
taking, or (b) more than thirty-five percent (35%) of the parking spaces on the
Demised Premises shall be taken under eminent domain or conveyed in lieu of any
such taking and Landlord is unable to provide parking spaces on land immediately
contiguous to the Demised Premises equal to one-half of the number of parking
spaces taken, Landlord and Tenant shall each have the right to terminate this
Lease and declare the same null and void, by written notice of such intention to
the other party within thirty (30) days after the date the order is entered in
such eminent domain proceeding establishing the date upon which actual physical
possession shall be transferred to the condemning authority. In the event
neither party exercises said right of termination, the Lease Term shall cease
only on the part of the

                                       19
<PAGE>

Demised Premises so taken as of the date actual physical possession is
transferred to the condemning authority and Tenant shall pay Annual Base Rent
and Additional Rent up to that day, with appropriate refund by Landlord of
such Rent as may have been paid in advance for a period subsequent to the
date actual physical possession is transferred, and thereafter all the terms
herein provided shall continue in effect, except that the Rent shall be
reduced in the proportion stated above and Landlord shall, at its own cost
and expense, make all the necessary repairs or alterations to the remaining
Demised Premises so as to cause it to be a complete architectural unit.

14.3     LANDLORD'S AND TENANT'S DAMAGES

         All damages awarded for such taking under the power of eminent domain
or any consideration paid for a conveyance in lieu thereof, whether for the
whole or a part of the Demised Premises, shall belong to and be the property of
Landlord whether such damages or other consideration shall be awarded as
compensation for diminution in value to the leasehold or to the fee of the
Demised Premises; provided, however, that Landlord shall not be entitled to the
award made for depreciation to, and cost of removal of, Tenant's stock and
fixtures. Tenant shall be entitled to seek a separate award for loss of Tenant's
fixtures.

                                   SECTION 15

                               ACCESS TO PREMISES

         Landlord or Landlord's agents and designees shall have the right to
enter the Demised Premises at all reasonable times upon five (5) days' prior
notice (which may be telephonic), except that no notice shall be required in the
event of an emergency, to inspect or examine the same, and to show them to
prospective purchasers or mortgagees of the Demised Premises and to make such
tests, repairs, alterations, improvements or additions as Landlord may
reasonably deem necessary or desirable, and Landlord shall be allowed to take
all material into and upon the Demised Premises that may be required therefor
without the same constituting an eviction of Tenant in whole or in part, and the
Annual Base Rent and Additional Rent shall in no way abate (provided the Demised
Premises are not rendered entirely unusable thereby, and if a portion of the
Demised Premises is rendered entirely unusable thereby and Tenant does not in
fact use such portion of the Premises, then there shall be a proportionate
abatement of Rent) while said repairs, alterations, improvements, or additions
are being made, by reason of loss or interruption of the business of Tenant, or
otherwise. In the exercise of its rights under this Section, Landlord shall use
all reasonable efforts, which shall not include the use of overtime labor, to
minimize interference with Tenant's conduct of business in the Demised Premises
during normal business hours. During the six (6) months prior to the expiration
of the Lease Term, Landlord may exhibit the Demised Premises to prospective
lessees and place upon the Demised Premises the usual "To Let" or "For Rent"
notices.

                                   SECTION 16

                             FIXTURES AND EQUIPMENT

         All fixtures and equipment installed by Tenant (other than Tenant's
trade fixtures) during the term of this Lease which are incorporated and affixed
to the Building or

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<PAGE>

improvements and cannot be removed without damage or injury to the Building
or improvements shall not be removed without Landlord's consent (but shall be
removed at Landlord's direction), and all fixtures and equipment not removed
shall remain the property of Landlord at the termination of the Lease Term.
In the event Landlord consents to such removal (or directs Tenant to perform
any such removal), Tenant shall remove such fixtures in accordance with all
applicable Laws and Restrictions and shall promptly repair any such damage or
injury in a good and workmanlike manner.

                                   SECTION 17

                       BANKRUPTCY AND INSOLVENCY OF TENANT

         If the estate created hereby shall be taken in execution or by other
process of law, or if Tenant shall be declared bankrupt or insolvent, according
to law, or if any receiver be appointed for the business and property of Tenant
or if any assignment shall be made of Tenant's property for the benefit of
creditors (and as to such matters involuntarily taken against Tenant, Tenant,
has not within ninety (90) days thereof obtained release or discharge
therefrom), then this Lease may be cancelled at the option of Landlord. If, as a
matter of law, Landlord has no right upon the bankruptcy of Tenant, to terminate
this Lease, then the rights of Tenant, as debtor, or its trustee, shall be
deemed abandoned or rejected unless Tenant, as debtor or its trustee, (a) within
sixty (60) days after the date of the Order for Relief under Chapter 7 of the
Bankruptcy Code or sixty (60) days after the date the Petition is filed under
Chapter 11 of the Bankruptcy Code assumes in writing the obligations under this
Lease, (b) cures or adequately assures the cure of all defaults existing under
this Lease on Tenant's part within sixty (60) days and (c) furnishes adequate
assurances of future performance of the obligations of Tenant under this Lease
within such sixty (60) days. Adequate assurance of curing defaults means the
posting with Landlord of a sum in cash sufficient to defray the costs of such
cure. Adequate assurance of future performance of the Tenant's obligations under
this Lease means increasing any existing security deposit or creating a security
deposit in an amount equal to three (3) Monthly Installments of Base Rent.
Tenant shall not be permitted to assume and assign this Lease in connection with
any bankruptcy or insolvency proceedings unless: (a) Landlord is provided with
the following information regarding the party desiring to assume the Lease
("Assumptor") which Landlord in its sole and absolute discretion deems
sufficient: (1) organizational information regarding the Assumptor, (2) audited
financial statements for the three (3) most recent fiscal years, and (3) such
other information as Landlord deems appropriate; (b) Landlord determines that
the use of the Demised Premises by the Assumptor is compatible with the
character of the Building; (c) all existing defaults under this Lease are cured
at least ten (10) days prior to any hearings in connection with Tenant's request
to assume and assign the Lease; (d) the Assumptor at any such hearing provides
adequate assurance of its future performance of the Lease as determined by
Landlord in its sole and absolute discretion, which adequately assurance shall
include at least: (1) posting of a security deposit equal to three (3) Monthly
Installments of Base Rent, if such was not already posted by Tenant, (2) paying
in advance to Landlord the next six (6) Monthly Installments of Base Rent, or
posting an irrevocable letter of credit for such amount, (3) establishing with
Landlord an escrow in advance for the full cost of all Taxes and insurance
charges as required under the Lease for the next twelve (12) months of the Lease
and thereafter on an annual basis in advance; (4) providing Landlord with an
unconditional continuing guarantee of the Lease executed by the owners or
officers of the Assumptor; and (5) the Assumptor executes a written agreement
assuming

                                       21
<PAGE>

the Lease and such Lease amendments as are necessary, which agreements and
amendments are satisfactory to Landlord in its sole and absolute discretion.

                                   SECTION 18

                                RIGHT TO MORTGAGE

         Landlord reserves the absolute right to subject and subordinate this
Lease, at all times, to the lien of any mortgage or mortgages now or hereafter
placed upon the Demised Premises. Although the foregoing subordination is
self-operative, in the event Landlord exercises its right hereunder, Tenant
shall execute and deliver, or join in the execution and delivery of an agreement
which shall provide, among other things, (a) that this Lease is subordinate to
the lien of any mortgage or mortgages upon the Demised Premises and (b) that the
Tenant shall attorn to any foreclosing mortgagee or purchaser at the foreclosure
sale. Tenant hereby irrevocably appoints Landlord the attorney-in-fact of Tenant
for purposes of executing and delivering in the name of Tenant such an
agreement. Landlord agrees to request and use reasonable efforts to obtain from
the holder of any superior mortgage or superior lease, as the case may be,
executed after the date hereof a subordination, non-disturbance and attornment
agreement from the mortgagee under such superior mortgage or the lessor under
such superior lease, as the case may be, wherein such mortgagee or lessor, as
the case may be, agrees to recognize the interest of Tenant under this Lease in
the event of foreclosure or in the event of a termination of the superior lease,
as the case may be, provided Tenant is not then in default under this Lease.
Landlord shall have no liability to Tenant if such non-disturbance agreement is
not executed or delivered or, if executed and delivered, the parties thereto
(other than Landlord) do not abide by the respective terms thereof.

                                   SECTION 19

                 ASSIGNMENT, SUBLETTING AND TRANSFERS BY TENANT

         (a) Tenant shall not sell, assign, sublet, hypothecate, encumber,
mortgage or in any manner transfer this Lease or any estate or interest therein
(including any transfer by operation of law or otherwise), the Demised Premises
or any part thereof or permit the use of the Demised Premises by any third party
(collectively "Transfer") without the prior written consent of the Landlord. In
the event of any Transfer by Tenant without Landlord's prior written consent,
Landlord, at its option, may either: (a) accelerate payment of all Rent and
amounts due for Taxes and insurance (which will be paid by Landlord when due)
payable during the balance of the unexpired Lease Term and receive immediate
payment thereof or (b) terminate this Lease, re-enter and repossess the Demised
Premises, and enforce all other remedies available under this Lease or permitted
by law as a result of Tenant's default. Consent by Landlord to one or more
Transfers shall not be deemed to be consent to a subsequent Transfer or to waive
Landlord's rights in connection therewith. The acceptance of Rent or Additional
Rent from an assignee, subtenant or occupant shall not constitute a release of
Tenant from the obligations and covenants in this Lease. Tenant shall remain
liable under this Lease unless and until Landlord executes and delivers a
written release of such liability. Landlord's consent hereunder shall not be
unreasonably withheld only in the event of a Transfer of all or any pail of the
Demised Premises to any parent corporation of Tenant or wholly owned subsidiary
of Tenant. In the event of a Transfer by Tenant, with or

                                       22
<PAGE>

without Landlord's consent, then an amount equal to fifty percent (50%) of
all rent, sums of money or other economic consideration owed to or received
by Tenant as a result of such Transfer which exceed, in the aggregate, the
total sums of Rent, Additional Rent or other economic consideration which
Tenant is obligated to pay Landlord under this Lease, shall be immediately
payable to Landlord upon receipt by Tenant as Additional Rent under this
Lease without affecting or reducing any obligations of Tenant hereunder.

         (b) Tenant shall have the right to assign this Lease or sublet all or
any portion of the Demised Premises without Landlord's consent to any "Related
Entity" (for so long as such entity continues to be a Related Entity), provided
that Tenant gives Landlord prior written notice as provided in clause (i) below,
which notice shall include evidence reasonably satisfactory to Landlord that
such entity is a Related Entity. For purposes hereof, "Related Entity" shall
mean any corporation or other business entity which controls, is controlled by
or is under common control with Tenant, and "control" shall mean ownership of
fifty percent (50%) or more of the outstanding voting capital stock of a
corporation or fifty percent (50%) or more of the beneficial interests of any
other entity and, in either case, the ability effectively to control the
business decisions of Tenant. Tenant shall also have the right to assign this
Lease or sublet all or any portion of the Demised Premises without Landlord's
consent to another entity into which Tenant is merged or consolidated or to
which all or substantially all of Tenant's stock or assets are sold or
transferred, provided, however, that Tenant gives Landlord written notice as
provided in clause (i) below, which notice shall include evidence reasonably
satisfactory to Landlord that after completion of the contemplated transaction,
in Landlord's reasonable judgment, the proposed assignee or subtenant will be of
sound financial condition able to perform its obligations under the Lease or
such sublease, as the cases may be. Further, the shareholders of Tenant shall
have the right, without Landlord's consent, to engage in sales of Tenant's
stock, provided that Tenant's use of the Demised Premises shall continue to be
conducted in the same manner as provided herein. The following conditions shall
apply to any assignment or sublease pursuant to this paragraph: (i) Tenant shall
be required to provide Landlord with not less than thirty (30) days' prior
written notice of such assignment or sublease setting forth the name of such
assignee or subtenant; (ii) Tenant shall not at the time of such assignment or
sublease be in default under any of the terms, covenants or conditions of this
Lease; (iii) Tenant shall not be released or discharged from any of its
obligations under this Lease in connection with or as a result of any such
assignment or sublease; (iv) any such assignee or subtenant shall use the
Demised Premises or such portion thereof as may be subleased only for the uses
permitted pursuant to the terms of this Lease; (v) such assignment or sublease
is made for a valid intracorporate business purpose and is not made to
circumvent the provisions of this Section 19; and (vi) in the case of any
assignment, such assignee shall agree in writing, in form and substance
reasonably acceptable to Landlord, to perform all of the unperformed terms,
covenants and conditions of this Lease, and, in the case of a sublease, the
sublease shall specifically provide that the subtenant will be bound by all of
the terms and conditions of this Lease and the sublease will be subject and
subordinate to this Lease and to all matters to which this Lease is subject and
subordinate.

                                   SECTION 20

                                SALE OR TRANSFER

                                       23
<PAGE>

         Landlord shall have the right to sell, transfer or assign the Demised
Premises ("Conveyance"). In the event of a Conveyance, Tenant shall attorn to
the purchaser, transferee or assignee ("Transferee") and recognize such
Transferee as Landlord under this Lease and Landlord shall be relieved from all
subsequent obligations and liabilities under this Lease, provided such
obligations are assumed in writing by such Transferee and a copy thereof is
provided to Tenant.

                                   SECTION 21

                          DEFAULT, RE-ENTRY AND DAMAGES

21.1     DEFAULT

         The following shall constitute a default under this Lease: (a) failure
to pay any Annual Base Rent or Additional Rent due hereunder within ten (10)
days after notice that the same is (are) due; (b) failure to perform any of the
other terms and conditions of this Lease (other than as set forth in clause (a)
above or clauses (c) through (e) below), and such failure remains uncured for
thirty (30) days following written notice, or if such default is of such a
nature that it cannot be completely remedied within said period of thirty (30)
days, if Tenant shall not (x) promptly upon the giving by Landlord of such
notice, advise Landlord of Tenant's intention to institute all steps necessary
to remedy such situation, (y) promptly institute and thereafter diligently
prosecute to completion all steps necessary to remedy the same, and (z) complete
such remedy within a reasonable time after the date of the giving of said notice
by Landlord and in any event prior to such time as would either (i) subject
Landlord, Landlord's agents, any superior lessor or superior mortgagee to
prosecution for a crime or (ii) cause a default under any ground lease or any
mortgage covering the Demised Premises; (c) any attempted Transfer (as defined
in Section 19) of the Demised Premises or taking of any other action requiring
Landlord's consent, without receiving such consent; (d) the commission by Tenant
of any waste, which shall include the failure to pay taxes, hazard insurance
premiums and persistent failure to maintain and repair the Demised Premises; or
(e) abandonment or vacating of the Demised Premises for a consecutive period in
excess of 120 days.

21.2     RE-ENTRY AND DAMAGES

         In the event of Tenant's default, Landlord, in addition to all of its
other remedies under this Lease, at law or in equity, shall have the right to
re-enter the Demised Premises, with or without process of law, using such force
as may be necessary to remove all persons and property therefrom. Upon such
default, Landlord, at its option, may either terminate this Lease, or without
terminating this Lease, relet the Demised Premises or any part thereof on such
terms and conditions as Landlord deems advisable in its reasonable discretion.
Landlord agrees to use its best efforts to mitigate its damages upon a default
by Tenant and, in connection therewith, to consider in good faith any
prospective replacement tenant(s) procured by Tenant. The proceeds of such
reletting shall be applied (a) First, to the payment of any indebtedness due
from Tenant to Landlord other than Annual Base Rent or Additional Rent
hereunder; (b) Second, to the payment of any reasonable costs of such reletting,
including, without limitation, the cost of any reasonable alterations and
repairs to the Demised Premises, brokerage fees and expenses, advertising
expenses, inspection fees and attorney's fees; (c) Third, to the payment of
Annual Base Rent and Additional Rent due and

                                       24
<PAGE>

unpaid hereunder; (d) Fourth, to any other damages, costs and expenses
incurred by Landlord as a result of Tenant's breach; and (e) the residue, if
any, shall be held by Landlord and applied in payment of future Annual Base
Rent and Additional Rent as the same may become due and payable hereunder.
Should the proceeds of such reletting during any month be less than the
monthly installment of Annual Base Rent or Additional Rent required
hereunder, then Tenant shall during such month pay such deficiency to
Landlord upon demand. No reentry or taking possession of the Demised Premises
by Landlord shall be construed as an election on its part to terminate this
Lease unless written notice of such intention is given to Tenant. In the
event Landlord elects to terminate this Lease, then Landlord shall have the
right to accelerate all of the Annual Base Rent and Additional Rent due
hereunder for the balance of the term of this Lease and Tenant shall
forthwith pay to Landlord upon demand, as liquidated damages, the deficiency
between the amount of said accelerated rent and the proceeds of reletting, if
any, for what would have otherwise constituted the balance of the Lease Term
or the reasonable rental value of the Demised Premises for such balance of
the Lease Term if the Demised Premises are not relet by Landlord within
thirty (30) days following Tenant's default. In computing such liquidated
damages there shall be added to such deficiency any expenses incurred in
connection with obtaining possession of the Demised Premises and reletting
the Demised Premises, whether such reletting is successful or not, which
expenses include, but are not limited to, attorneys' fees, brokerage fees and
expenses, advertising expenses, reasonable alterations and repairs to the
Demised Premises, and inspection fees.

21.3     WAIVER OF LANDLORD'S LIABILITY

         Landlord shall have no liability or responsibility in any way
whatsoever for its failure to relet the Demised Premises or, in the event of
reletting, for failure to collect the rent under such reletting. The failure of
Landlord to relet the Demised Premises or any part thereof shall not release or
affect Tenant's liability for Rent or damages.

21.4     LANDLORD'S RIGHTS CUMULATIVE

         All the rights and remedies of Landlord hereunder shall be cumulative
and in addition to all other rights and remedies allowed by law or equity and
may be exercised separately or jointly without constituting an election of
remedies.

21.5     WAIVER OF JURY TRIAL AND COUNTERCLAIM

         In the event Landlord commences any proceedings against Tenant in
connection with this Lease, Tenant shall not interpose any non-compulsory
counterclaim in any such proceeding. This shall not, however, be construed as a
waiver of Tenant's right to assert such a claim in any separate action brought
by Tenant. Landlord and Tenant waive trial by jury in any action or proceeding
brought by either party on any matter whatsoever arising out of or in any way
connected with this Lease, the relationship of lessor and lessee, Tenant's use
or occupancy of the Demised Premises, or any claim of injury or damage.

21.6     NON-LIABILITY

         Landlord shall not be responsible or liable to Tenant for any loss or
damage that may be occasioned by or through the acts or omissions of persons
occupying adjoining premises

                                       25
<PAGE>

or for any loss or damage resulting to Tenant or its property from burst,
stopped or leaking water, gas, sewer or steam pipes, or for any damage or
loss of property within the Demised Premises from any other cause whatsoever
(unless the same is due to the gross negligence or willful misconduct of
Landlord), and no such occurrence shall be deemed to be an actual or
constructive eviction from the Demised Premises or result in an abatement of
rental.

                                   SECTION 22

                        LANDLORD'S RIGHT TO CURE DEFAULTS

         If Tenant defaults in the performance of any provision of this Lease,
Landlord shall have the right (but not the obligation) in addition to any and
other rights and remedies in the event of default, to cure such default for the
account of Tenant, without prior notice to Tenant, and Tenant shall upon receipt
of notice thereof and demand for payment from Landlord pay any payment or
expenditure made by Landlord with the next monthly installment of Annual Base
Rent, together with interest at the "prime interest rate" as defined in Section
5.6 plus 4%.

                                   SECTION 23

                                SECURITY INTEREST

                              INTENTIONALLY DELETED

                                   SECTION 24

                                 QUIET ENJOYMENT

         Landlord covenants that so long as Tenant pays the Rent and is not in
default of any of the terms and conditions of this Lease, Tenant may, subject to
the terms hereof, peacefully and quietly hold and enjoy the Demised Premises for
the Lease Term without interference by Landlord or any person claiming by,
through or under Landlord.

                                   SECTION 25

                                  HOLDING OVER

         In the event of Tenant holding over after the expiration of the Lease
Term, then the tenancy shall continue from month to month in the absence of a
written agreement to the contrary, subject to all the terms and provisions
hereof, except the monthly installment of Annual Base Rent shall be equal to 125
percent (125%) of the monthly installments of Annual Base Rent due for the last
full month of the Lease Term.

                                       26
<PAGE>

                                   SECTION 26

                         CUMULATIVE REMEDIES AND WAIVER

26.1     CUMULATIVE REMEDIES

         Each and every right, remedy and benefit provided by this Lease to
Landlord shall be cumulative and shall not be exclusive of any other right,
remedy or benefit allowed by law. These remedies may be exercised jointly or
severally without constituting an election of remedies.

26.2     WAIVER

         One or more waivers by either party hereto of any term and condition
hereof or default by the other party hereunder shall not be construed as a
waiver of such term and condition or default in the future or any subsequent
default for the same cause. Any consent or approval given by Landlord requiring
such consent or approval shall not constitute consent or approval to any
subsequent similar act by Tenant. If either party shall bring an action against
the other to enforce any of the provisions of this Lease or to protect its
interest in any matter arising under this Lease or to recover damages for the
breach of this Lease, the prevailing party in such action shall be entitled to
recover its cost of suit and reasonable attorneys' fees expended or incurred in
connection therewith.

         No payment by Tenant or receipt by Landlord of a lesser amount than the
monthly installment of Annual Base Rent shall be deemed to be other than on
account of the earliest stipulated Rent, nor shall any endorsement or statement
on any check or any letter accompanying any check or payment of Rent be deemed
an accord and satisfaction, and Landlord shall accept such check or payment
without prejudice to Landlord's right to recover the balance of such Rent or
pursue any other remedy in this Lease provided.

                                   SECTION 27

                                  DEFINITION OF

                         LANDLORD, LANDLORD'S LIABILITY

         The term "Landlord" as used in this Lease so far as covenants or
obligations on the part of Landlord are concerned shall be limited to mean and
include only the owner or owners at the time in question of the fee of the
Demised Premises, and in the event of any transfer or transfers of the title to
such fee, Landlord herein named (and in case of any subsequent transfers or
conveyances, the then grantor) shall be automatically freed and relieved from
and after the date of such transfer or conveyance of all liability with respect
to the performance of any covenants or obligations on the part of Landlord
contained in this Lease thereafter to be performed, provided that any funds in
the hands of such Landlord or the then grantor at the time of such transfer in
which Tenant has an interest shall be turned over to the grantee and any amount
then due and payable to Tenant by Landlord or the then grantor under any
provision of this Lease, shall be paid to Tenant, it being intended hereby that
the covenants and obligations contained in this Lease on the part of Landlord
shall, subject as aforesaid, be binding on Landlord, its successors and assigns,
only during and in respect of their respective successive periods of ownership.

                                       27
<PAGE>

         If Landlord shall fail to perform any covenant, term or condition of
this Lease upon Landlord's part to be performed, and if as a consequence of such
default Tenant shall recover a money judgment against Landlord, such judgment
shall be satisfied only out of the proceeds of sale received upon execution of
such judgment and levied thereon against the right, title and interest of
Landlord in the Demised Premises, and Landlord shall not be liable for any
deficiency.

                                   SECTION 28

                                      WASTE

         Tenant shall not commit or suffer to be committed any waste upon the
Demised Premises.

                                   SECTION 29

                         TENANT'S FINANCIAL INFORMATION

         Tenant agrees, upon request by Landlord in connection with any proposed
financing of the Demised Premises, to provide to Landlord such financial reports
or statements as may have been prepared (but Tenant shall have no obligation to
prepare new financial statements or to have any unaudited statements audited).

                                   SECTION 30

                                      SIGNS

         Tenant will not place or cause to be placed or maintained any sign or
advertising matter of any kind anywhere on the exterior of the Demised Premises
without Landlord's prior written approval. No illuminated signs located in the
interior of the Demised Premises and which are visible from the outside shall
advertise any product. Tenant further agrees to maintain in good condition and
repair at all times any such sign or advertising matter of any kind which has
been approved by Landlord for use by Tenant.

                                   SECTION 31

                                SECURITY DEPOSIT

                             INTENTIONALLY DELETED.

                                       28
<PAGE>

                                   SECTION 32

                                  MISCELLANEOUS

32.1     LEASE CHANGES REQUIRED BY LENDER

         This Lease shall be subject to modification of non-economic terms
contained herein at the request of any first mortgage lender furnishing
financing to Landlord in connection with the Demised Premises.

32.2     ENTIRE AGREEMENT

         This Lease and exhibits attached hereto and forming a part hereof, set
forth all of the covenants, agreements, stipulations, promises, conditions,
understandings and representations, hereinafter collectively "Representations"
between Landlord and Tenant concerning the Demised Premises and the buildings
and improvements to be constructed thereon. Landlord and Tenant agree that there
are no Representations other than set forth herein and agree to make no claims
against each other based upon Representations not set forth herein.

32.3     MODIFICATION

         This Lease shall not be modified or amended unless by a writing signed
by Landlord and Tenant.

32.4     JOINT VENTURE, MORTGAGE

         Nothing contained herein shall be deemed or construed by the parties
hereto, nor by any third party, as creating relationship of mortgagor and
mortgagee, principal and agent or of partnership or of joint venture between the
parties hereto, it being understood and agreed that neither this method of
computation of Rent, nor any other provision contained herein, nor any acts of
the parties herein, shall be deemed to create any relationship between the
parties hereto other than the relationship of lessor and lessee.

32.5     NOTICES

         Except as specifically provided otherwise in this Lease, any notices or
demands required under this Lease shall be given in writing and either delivered
personally or sent by certified mail, return receipt requested, postage prepaid
and addressed to the address of Landlord or Tenant as set forth in Section I
hereof or such other address as Landlord or Tenant shall designate from time to
time by written notice to the other and shall be deemed received three (3) days
after being deposited in the mail or upon personal hand-delivery.

32.6     INTENTIONALLY OMITTED.

32.7     ESTOPPEL CERTIFICATE

         Upon request by Landlord, Tenant shall, from time to time, execute,
acknowledge and deliver to Landlord a written statement certifying that this
Lease is in full force and

                                       29
<PAGE>

effect and unmodified (or if modified specifying the nature of the
modification), the dates to which Rent and other charges have been paid, that
Landlord is not in default hereunder (or if in default, specifying the nature
of any default) and such other matters pertaining to the Lease or Tenant's
occupancy of the Demised Premises as Landlord may reasonably request. It is
understood that such statement may be relied upon by Landlord, a prospective
purchaser, mortgagee or assignee of any mortgagee of Landlord's interest in
the Demised Premises or this Lease.

         Landlord shall, without charge, at any time and from time to time
during the term of this Lease, but in no event more often than once in any
twelve (12) month period, within thirty (30) days after receipt by Landlord of
written request therefor from Tenant, deliver a duly executed and acknowledged
certificate or statement to Tenant certifying: (a) that this Lease is unmodified
and in full force and effect, or, if there has been any modification, that the
same is in full force and effect as modified, and stating any such modification;
(b) the date of commencement of the term of this Lease; (c) that Annual Base
Rent is paid currently without any offset or defense thereto; (d) the dates to
which the Annual Base Rent and other charges payable hereunder by Tenant have
been paid, and the amount of Annual Base Rent paid in advance; and (e) any other
matter relating to the status of this Lease as shall be reasonably requested by
Tenant; provided, that, in fact, such facts are accurate and ascertainable by
Landlord.

32.8     GENDER

         Whenever the singular is used herein, the same shall include the plural
and the masculine, feminine and neuter genders.

32.9     CAPTIONS AND SECTION NUMBERS

         The captions, section numbers, article numbers, and index appearing in
this Lease are inserted only as a matter of convenience and in no way define,
limit, construe, or describe the scope or intent of such sections or articles of
this Lease nor in any way affect this Lease.

32.10    BROKER'S COMMISSION

         Tenant represents and warrants to Landlord that Tenant has not dealt
with any broker, finder or similar person acting in the capacity of a broker in
connection with this Lease and Tenant agrees to indemnify Landlord and hold it
harmless from all liabilities arising from any claim of any broker, finder or
similar person resulting from or arising out of an alleged agreement or act by
Tenant, including, without limitation, the cost of counsel fees in connection
therewith. The provisions of this Section 32.10 shall survive the expiration or
earlier termination of this Lease.

         Landlord represents and warrants to Tenant that Landlord has not dealt
with any broker, finder or similar person acting in the capacity of a broker in
connection with this Lease and Landlord agrees to indemnify Landlord and hold it
harmless from all liabilities arising from any claim of any broker, finder or
similar person resulting from or arising out of an alleged agreement or act by
Landlord including, without limitation, the cost of counsel

                                       30
<PAGE>

fees in connection therewith. The provisions of this Section 32.10 shall
survive the expiration or earlier termination of this Lease. 32.11 RECORDING

         Landlord and Tenant agree to execute and record a memorandum of lease,
in form and substance reasonably satisfactory to Landlord, Tenant and their
respective counsel.

32.12    INTEREST ON PAST DUE AMOUNTS

         Any rent, late charges or other sums payable by Tenant to Landlord
under this Lease which are not paid within ten (10) days after written notice
from Landlord shall bear interest at a per annum rate equal to the Prime Rate
(as hereinabove set forth), plus four percent (4%) per annum. Such interest will
be due and payable as Additional Rent upon demand and will accrue from the date
that such Rent, late charges or other sums are payable under the provisions of
this Lease until actually paid by Tenant.

32.13    EXECUTION OF LEASE

         The submission of this Lease for examination does not constitute a
reservation of, or option for, the Demised Premises, and this Lease shall become
effective as a lease only upon execution and delivery thereof by Landlord and
Tenant.

32.14     CONSTRUCTION

         This Lease shall be construed and enforced in accordance with the laws
of the State of Michigan. If any provision of this Lease, or the application
thereof to any person or circumstances, shall, to any extent be invalid or
unenforceable, the remaining provisions of this Lease shall not be affected
thereby and shall be valid and enforceable.

32.15    BINDING EFFECT

         This Lease shall be binding upon and inure to the benefit of the
parties hereto and their respective heirs, legal representatives, successors,
assigns and permitted transferees.

         IN WITNESS WHEREOF, Landlord and Tenant have executed this Lease on the
day and year first above written.

IN THE PRESENCE OF:                     LANDLORD:

                                        MAPLE LANE ACQUISITION LIMITED
                                        LIABILITY COMPANY, a Delaware
                                        limited liability company

                                        By :
----------------------------------          ----------------------------------

                                        Its:
----------------------------------          ----------------------------------

                                       31
<PAGE>

                                        TENANT:

                                        CREATIVE CONCEPTS IN ADVERTISING,
                                        INC., a Michigan corporation

                                        By :
----------------------------------          ----------------------------------

                                        Its:
----------------------------------          ----------------------------------

                                       32

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