Document:

exv10w2a

 

Exhibit 10.2A

OMNITURE, INC.

(formerly known as MyComputer.com, Inc.)

1999 EQUITY INCENTIVE PLAN

As Adopted on August 1, 1999

As Amended on March 1, 2000

As Amended on July 31, 2003

As Amended on October 27, 2004

As Amended on December 16, 2004

As Amended on February 22, 2006

     1. Purpose. The purpose of this Plan is to provide incentives to attract, retain and
motivate eligible persons whose present and potential contributions are important to the success of
the Company, its Parent and Subsidiaries, by offering them an opportunity to participate in the
Company’s future performance through awards of Options and Restricted Stock. Capitalized terms not
defined in the text are defined in Section 22 hereof. This Plan is intended to be a written
compensatory benefit plan within the meaning of Rule 701 promulgated under the Securities Act.

     2. Shares Subject to the Plan.

          2.1 Number of Shares Available. Subject to Sections 2.2 and 17 hereof, the total
number of Shares reserved and available for grant and issuance pursuant to this Plan will be
22,631,737 Shares. Subject to Sections 2.2, 5.10 and 17 hereof, Shares subject to Awards
previously granted will again be available for grant and issuance in connection with future Awards
under this Plan to the extent such Shares: (i) cease to be subject to issuance upon exercise of an
Option, other than due to exercise of such Option; (ii) are subject to an Award granted hereunder
but the Shares subject to such Award are forfeited or repurchased by the Company at the original
issue price; or (iii) are subject to an Award that otherwise terminates without Shares being
issued. At all times the Company will reserve and keep available a sufficient number of Shares as
will be required to satisfy the requirements of all Awards granted and outstanding under this Plan.

          2.2 Adjustment of Shares. In the event that the number of outstanding shares of the
Company’s Common Stock is changed by a stock dividend, recapitalization, stock split, reverse stock
split, subdivision, combination, reclassification or similar change in the capital structure of the
Company without consideration, then (i) the number of Shares reserved for issuance under this Plan,
(ii) the Exercise Prices of and number of Shares subject to outstanding Options and (iii) the
Purchase Prices of and number of Shares subject to other outstanding Awards will be proportionately
adjusted, subject to any required action by the Board or the stockholders of the Company and
compliance with applicable securities laws; provided, however, that fractions of a Share will not
be issued but will either be paid in cash at the Fair Market Value of such fraction of a Share or
will be rounded down to the nearest whole Share, as determined by the Committee; and provided,
further, that the Exercise Price of any Option may not be decreased to below the par value, if any,
of the Shares.

     3. Eligibility. ISOs (as defined in Section 5 hereof) may be granted only to
employees (including officers and directors who are also employees) of the Company or of a Parent
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Subsidiary of the Company. NQSOs (as defined in Section 5 hereof) and Restricted Stock Awards
may be granted to employees, officers and directors of the Company or any Parent or Subsidiary of
the Company; provided such consultants render bona fide services not in connection with the offer
and sale of securities in a capital-raising transaction. A person may be granted more than one
Award under this Plan.

     4. Administration.

          4.1 Committee Authority. This Plan will be administered by the Committee or the Board
if no Committee is created by the Board. Subject to the general purposes, terms and conditions of
this Plan, and to the direction of the Board, the Committee will have full power to implement and
carry out this Plan. Without limitation, the Committee will have the authority to:

               (a) construe and interpret this Plan, any Award Agreement and any other agreement or document
executed pursuant to this Plan;

               (b) prescribe, amend and rescind rules and regulations relating to this Plan;

               (c) approve persons to receive Awards;

               (d) determine the form and terms of Awards;

               (e) determine the number of Shares or other consideration subject to Awards;

               (f) determine whether Awards will be granted singly, in combination with, in tandem with, in
replacement of, or as alternatives to, other Awards under this Plan or awards under any other
incentive or compensation plan of the Company or any Parent or Subsidiary of the Company;

               (g) grant waivers of any conditions of this Plan or any Award;

               (h) determine the terms of vesting, exercisability and payment of Awards;

               (i) correct any defect, supply any omission, or reconcile any inconsistency in this Plan, any
Award, any Award Agreement, any Exercise Agreement or any Restricted Stock Purchase Agreement;

               (j) determine whether an Award has been earned;

               (k) make all other determinations necessary or advisable for the administration of this Plan;
and

               (l) extend the vesting period beyond a Participant’s Termination Date.

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          4.2 Committee Discretion. Unless in contravention of any express terms of this Plan
or Award, any determination made by the Committee with respect to any Award will be made in its
sole discretion either (i) at the time of grant of the Award, or (ii) subject to Section 5.9
hereof, at any later time. Any such determination will be final and binding on the Company and on
all persons having an interest in any Award under this Plan. The Committee may delegate to one or
more officers of the Company the authority to grant an Award under this Plan, provided such officer
or officers are members of the Board.

     5. Options. The Committee may grant Options to eligible persons described in Section
3 hereof and will determine whether such Options will be Incentive Stock Options within the meaning
of the Code (“ISOs”) or Nonqualified Stock Options (“NQSOs”), the number of Shares subject to the
Option, the Exercise Price of the Option, the period during which the Option may be exercised, and
all other terms and conditions of the Option, subject to the following:

          5.1 Form of Option Grant. Each Option granted under this Plan will be evidenced by an
Award Agreement which will expressly identify the Option as an ISO or an NQSO (“Stock Option
Agreement”), and will be in such form and contain such provisions (which need not be the same for
each Participant) as the Committee may from time to time approve, and which will comply with and be
subject to the terms and conditions of this Plan.

          5.2 Date of Grant. The date of grant of an Option will be the date on which the
Committee makes the determination to grant such Option, unless a later date is otherwise specified
by the Committee. The Stock Option Agreement and a copy of this Plan will be delivered to the
Participant within a reasonable time after the granting of the Option.

          5.3 Exercise Period. Options may be exercisable immediately but subject to repurchase
pursuant to Section 11 hereof or may be exercisable within the times or upon the events determined
by the Committee as set forth in the Stock Option Agreement governing such Option; provided,
however, that no Option will be exercisable after the expiration of ten (10) years from the date
the Option is granted; and provided further that no ISO granted to a person who directly or by
attribution owns more than ten percent (10%) of the total combined voting power of all classes of
stock of the Company or of any Parent or Subsidiary of the Company (“Ten Percent Shareholder”) will
be exercisable after the expiration of five (5) years from the date the ISO is granted. The
Committee also may provide for Options to become exercisable at one time or from time to time,
periodically or otherwise, in such number of Shares or percentage of Shares as the Committee
determines.

          5.4 Exercise Price. The Exercise Price of an Option will be determined by the
Committee when the Option is granted; provided that (i) the Exercise Price of an ISO will not be
less than one hundred percent (100%) of the Fair Market Value of the Shares on the date of grant
and (ii) the Exercise Price of any ISO granted to a Ten Percent Shareholder will not be less than
one hundred ten percent (110%) of the Fair Market Value of the Shares on the date of grant.
Payment for the Shares purchased must be made in accordance with Section 7 hereof.

          5.5 Method of Exercise. Options may be exercised only by delivery to the Company of a
written stock option exercise agreement (the “Exercise Agreement”) in a form

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approved by the Committee (which need not be the same for each Participant). The Exercise
Agreement will state (i) the number of Shares being purchased, (ii) the restrictions imposed on the
Shares purchased under such Exercise Agreement, if any, and (iii) such representations and
agreements regarding Participant’s investment intent and access to information and other matters,
if any, as may be required or desirable by the Company to comply with applicable securities laws.
Participant shall execute and deliver to the Company the Exercise Agreement together with payment
in full of the Exercise Price, and any applicable taxes, for the number of Shares being purchased.

          5.6 Termination. Subject to earlier termination pursuant to Sections 17 and 18 hereof
and notwithstanding the exercise periods set forth in the Stock Option Agreement, exercise of an
Option will always be subject to the following:

               (a) If the Participant is Terminated for any reason other than death, Disability or for Cause,
then the Participant may exercise such Participant’s Options only to the extent that such Options
are exercisable upon the Termination Date or as otherwise determined by the Committee. Such
Options must be exercised by the Participant, if at all, as to all or some of the Vested Shares
calculated as of the Termination Date or such other date determined by the Committee, within three
(3) months after the Termination Date (or within such shorter time period, not less than thirty
(30) days, or within such longer time period, not exceeding five (5) years, after the Termination
Date as may be determined by the Committee, with any exercise beyond three (3) months after the
Termination Date deemed to be an NQSO) but in any event, no later than the expiration date of the
Options.

               (b) If the Participant is Terminated because of Participant’s death or Disability (or the
Participant dies within three (3) months after a Termination other than for Cause), then
Participant’s Options may be exercised only to the extent that such Options are exercisable by
Participant on the Termination Date or as otherwise determined by the Committee. Such options must
be exercised by Participant (or Participant’s legal representative or authorized assignee), if at
all, as to all or some of the Vested Shares calculated as of the Termination Date or such other
date determined by the Committee, within twelve (12) months after the Termination Date (or within
such shorter time period, not less than six (6) months, or within such longer time period, not
exceeding five (5) years, after the Termination Date as may be determined by the Committee, with
any exercise beyond (i) three (3) months after the Termination Date when the Termination is for any
reason other than the Participant’s death or disability, within the meaning of Section 22(e)(3) of
the Code, or (ii) twelve (12) months after the Termination Date when the Termination is for
Participant’s disability, within the meaning of Section 22(e)(3) of the Code, deemed to be an NQSO)
but in any event no later than the expiration date of the Options.

               (c) If the Participant is terminated for Cause, then Participant’s Options shall expire on
such Participant’s Termination Date, or at such later time and on such conditions as are determined
by the Committee.

          5.7 Limitations on Exercise. The Committee may specify a reasonable minimum number of
Shares that may be purchased on any exercise of an Option, provided that such minimum number will
not prevent Participant from exercising the Option for the full number of Shares for which it is
then exercisable.

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          5.8 Limitations on ISOs. The aggregate Fair Market Value (determined as of the date
of grant) of Shares with respect to which ISOs are exercisable for the first time by a Participant
during any calendar year (under this Plan or under any other incentive stock option plan of the
Company or any Parent or Subsidiary of the Company) will not exceed One Hundred Thousand Dollars
($100,000). If the Fair Market Value of Shares on the date of grant with respect to which ISOs are
exercisable for the first time by a Participant during any calendar year exceeds One Hundred
Thousand Dollars ($100,000), then the Options for the first One Hundred Thousand Dollars ($100,000)
worth of Shares to become exercisable in such calendar year will be ISOs and the Options for the
amount in excess of One Hundred Thousand Dollars ($100,000) that become exercisable in that
calendar year will be NQSOs. In the event that the Code or the regulations promulgated thereunder
are amended after the Effective Date (as defined in Section 18 hereof) to provide for a different
limit on the Fair Market Value of Shares permitted to be subject to ISOs, then such different limit
will be automatically incorporated herein and will apply to any Options granted after the effective
date of such amendment.

          5.9 Modification, Extension or Renewal. The Committee may modify, extend or renew
outstanding Options and authorize the grant of new Options in substitution therefor, provided that
any such action may not, without the written consent of a Participant, impair any of such
Participant’s rights under any Option previously granted. Any outstanding ISO that is modified,
extended, renewed or otherwise altered will be treated in accordance with Section 424(h) of the
Code. Subject to Section 5.10 hereof, the Committee may reduce the Exercise Price of outstanding
Options without the consent of Participants by a written notice to them; provided, however, that
the Exercise Price may not be reduced below the minimum Exercise Price that would be permitted
under Section 5.4 hereof for Options granted on the date the action is taken to reduce the Exercise
Price; provided, further, that the Exercise Price will not be reduced below the par value of the
Shares, if any.

          5.10 No Disqualification. Notwithstanding any other provision in this Plan, no term
of this Plan relating to ISOs will be interpreted, amended or altered, nor will any discretion or
authority granted under this Plan be exercised, so as to disqualify this Plan under Section 422 of
the Code or, without the consent of the Participant, to disqualify any Participant’s ISO under
Section 422 of the Code. In no event shall the total number of Shares issued (counting each
reissuance of a Share that was previously issued and then forfeited or repurchased by the Company
as a separate issuance) under the Plan upon exercise of ISOs exceed the total number of Shares
reserved under the Plan pursuant to Section 2.1 hereof (adjusted in proportion to any adjustments
under Section 2.2. hereof) over the term of the Plan.

     6. Restricted Stock. A Restricted Stock Award is an offer by the Company to sell to
an eligible person Shares that are subject to certain specified restrictions. The Committee will
determine to whom an offer will be made, the number of Shares the person may purchase, the Purchase
Price, the restrictions to which the Shares will be subject, and all other terms and conditions of
the Restricted Stock Award, subject to the following:

          6.1 Form of Restricted Stock Award. All purchases under a Restricted Stock Award made
pursuant to this Plan will be evidenced by an Award Agreement (“Restricted Stock Purchase
Agreement”) that will be in such form (which need not be the same for each Participant)

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as the Committee will from time to time approve, and will comply with and be subject to the
terms and conditions of this Plan. The Restricted Stock Award will be accepted by the
Participant’s execution and delivery of the Restricted Stock Purchase Agreement and full payment
for the Shares to the Company within thirty (30) days from the date the Restricted Stock Purchase
Agreement is delivered to the person. If such person does not execute and deliver the Restricted
Stock Purchase Agreement along with full payment for the Shares to the Company within such thirty
(30) days, then the offer will terminate, unless otherwise determined by the Committee.

          6.2 Purchase Price. The Purchase Price of Shares sold pursuant to a Restricted Stock
Award will be determined by the Committee and will be at least eighty-five percent (85%) of the
Fair Market Value of the Shares on the date the Restricted Stock Award is granted or at the time
the purchase is consummated, except in the case of a sale to a Ten Percent Shareholder, in which
case the Purchase Price will be one hundred percent (100%) of the Fair Market Value on the date the
Restricted Stock Award is granted or at the time the purchase is consummated. Payment of the
Purchase Price must be made in accordance with Section 7 hereof.

          6.3 Restrictions. Restricted Stock Awards may be subject to the restrictions set
forth in Section 11 hereof.

     7. Payment for Share Purchases.

          7.1 Payment. Payment for Shares purchased pursuant to this Plan may be made in cash
(by check) or, where expressly approved for the Participant by the Committee and where permitted by
law:

               (a) by cancellation of indebtedness of the Company owed to the Participant;

               (b) by surrender of shares that: (i) either (A) have been owned by Participant for more than
six (6) months and have been paid for within the meaning of SEC Rule 144 (and, if such shares were
purchased from the Company by use of a promissory note, such note has been fully paid with respect
to such shares) or (B) were obtained by Participant in the public market and (ii) are clear of all
liens, claims, encumbrances or security interests;

               (c) by tender of a full recourse promissory note having such terms as may be approved by the
Committee and bearing interest at a rate sufficient to avoid imputation of income under Sections
483 and 1274 of the Code; provided, however, that Participants who are not employees or directors
of the Company will not be entitled to purchase Shares with a promissory note unless the note is
adequately secured by collateral other than the Shares; provided, further, that the portion of the
Exercise Price or Purchase Price, as the case may be, equal to the par value of the Shares, if any,
must be paid in cash or other legal consideration permitted by applicable law;

               (d) by waiver of compensation due or accrued to the Participant from the Company for services
rendered;

               (e) with respect only to purchases upon exercise of an Option, and provided that a public
market for the Company’s stock exists:

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                    (i) through a “same day sale” commitment from the Participant and a broker-dealer that is a
member of the National Association of Securities Dealers (an “NASD Dealer”) whereby the Participant
irrevocably elects to exercise the Option and to sell a portion of the Shares so purchased
sufficient to pay the total Exercise Price, and whereby the NASD Dealer irrevocably commits upon
receipt of such Shares to forward the total Exercise Price directly to the Company; or

                    (ii) through a “margin” commitment from the Participant and an NASD Dealer whereby the
Participant irrevocably elects to exercise the Option and to pledge the Shares so purchased to the
NASD Dealer in a margin account as security for a loan from the NASD Dealer in the amount of the
total Exercise Price, and whereby the NASD Dealer irrevocably commits upon receipt of such Shares
to forward the total Exercise Price directly to the Company; or

               (f) by any combination of the foregoing.

          7.2 Loan Guarantees. The Committee may, in its sole discretion, elect to assist the
Participant in paying for Shares purchased under this Plan by authorizing a guarantee by the
Company of a third-party loan to the Participant.

     8. Withholding Taxes.

          8.1 Withholding Generally. Whenever Shares are to be issued in satisfaction of Awards
granted under this Plan, the Company may require the Participant to remit to the Company an amount
sufficient to satisfy federal, state and local withholding tax requirements prior to the delivery
of any certificate or certificates for such Shares. Whenever, under this Plan, payments in
satisfaction of Awards are to be made in cash by the Company, such payment will be net of an amount
sufficient to satisfy federal, state, and local withholding tax requirements.

          8.2 Stock Withholding. When, under applicable tax laws, a Participant incurs tax
liability in connection with the exercise or vesting of any Award that is subject to tax
withholding and the Participant is obligated to pay the Company the amount required to be withheld,
the Committee may in its sole discretion allow the Participant to satisfy the minimum withholding
tax obligation by electing to have the Company withhold from the Shares to be issued that minimum
number of Shares having a Fair Market Value equal to the minimum amount required to be withheld,
determined on the date that the amount of tax to be withheld is to be determined; but in no event
will the Company withhold Shares if such withholding would result in adverse accounting
consequences to the Company. All elections by a Participant to have Shares withheld for this
purpose will be made in accordance with the requirements established by the Committee for such
elections and be in writing in a form acceptable to the Committee.

     9. Privileges of Stock Ownership.

          9.1 Voting and Dividends. No Participant will have any of the rights of a shareholder
with respect to any Shares until the Shares are issued to the Participant. After Shares are issued
to the Participant, the Participant will be a shareholder and have all the rights of a shareholder
with respect to such Shares, including the right to vote and receive all dividends or other

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distributions made or paid with respect to such Shares; provided, that if such Shares are
Restricted Stock, then any new, additional or different securities the Participant may become
entitled to receive with respect to such Shares by virtue of a stock dividend, stock split or any
other change in the corporate or capital structure of the Company will be subject to the same
restrictions as the Restricted Stock. The Participant will have no right to retain such stock
dividends or stock distributions with respect to Unvested Shares that are repurchased pursuant to
Section 11 hereof.

          9.2 Financial Statements. The Company will provide financial statements to each
Participant when and if required by applicable law.

     10. Transferability. Awards granted under this Plan, and any interest therein, will
not be transferable or assignable by Participant, other than by will or by the laws of descent and
distribution, and may not be made subject to execution, attachment or similar process. During the
lifetime of the Participant an Award will be exercisable only by the Participant or Participant’s
legal representative and any elections with respect to an Award may be made only by the Participant
or Participant’s legal representative.

     11. Restrictions on Shares.

          11.1 Right of First Refusal. At the discretion of the Committee, the Company may
reserve to itself and/or its assignee(s) in the Award Agreement a right of first refusal to
purchase all Shares that a Participant (or a subsequent transferee) may propose to transfer to a
third party, unless otherwise not permitted by applicable law, provided that such right of first
refusal terminates upon the Company’s initial public offering of Common Stock pursuant to an
effective registration statement filed under the Securities Act.

          11.2 Right of Repurchase. At the discretion of the Committee, the Company may reserve
to itself and/or its assignee(s) in the Award Agreement a right to repurchase Unvested Shares held
by a Participant for cash and/or cancellation of purchase money indebtedness owed to the Company by
the Participant following such Participant’s Termination at any time within the later of ninety
(90) days after the Participant’s Termination Date and the date the Participant purchases Shares
under the Plan at the Participant’s Exercise Price or Purchase Price, as the case may be.

     12. Certificates. All certificates for Shares or other securities delivered under
this Plan will be subject to such stock transfer orders, legends and other restrictions as the
Committee may deem necessary or advisable, including restrictions under any applicable federal,
state or foreign securities law, or any rules, regulations and other requirements of the SEC or any
stock exchange or automated quotation system upon which the Shares may be listed or quoted.

     13. Escrow; Pledge of Shares. To enforce any restrictions on a Participant’s Shares
set forth in Section 11 hereof, the Committee may require the Participant to deposit all
certificates representing Shares, together with stock powers or other instruments of transfer
approved by the Committee, appropriately endorsed in blank, with the Company or an agent designated
by the Company to hold in escrow until such restrictions have lapsed or terminated. The Committee
may cause a legend or legends referencing such restrictions to be placed on the certificates. Any
Participant who is permitted to execute a promissory note as partial or full consideration for the

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purchase of Shares under this Plan will be required to pledge and deposit with the Company all
or part of the Shares so purchased as collateral to secure the payment of Participant’s obligation
to the Company under the promissory note; provided, however, that the Committee may require or
accept other or additional forms of collateral to secure the payment of such obligation and, in any
event, the Company will have full recourse against the Participant under the promissory note
notwithstanding any pledge of the Participant’s Shares or other collateral. In connection with any
pledge of the Shares, Participant will be required to execute and deliver a written pledge
agreement in such form as the Committee will from time to time approve.

     14. Exchange and Buyout of Awards. The Committee may, at any time or from time to
time, authorize the Company, with the consent of the respective Participants, to issue new Awards
in exchange for the surrender and cancellation of any or all outstanding Awards. The Committee may
at any time buy from a Participant an Award previously granted with payment in cash, shares of
Common Stock of the Company (including Restricted Stock) or other consideration, based on such
terms and conditions as the Committee and the Participant may agree.

     15. Securities Law and Other Regulatory Compliance. An Award will not be effective
unless such Award is in compliance with all applicable federal and state securities laws, rules and
regulations of any governmental body, and the requirements of any stock exchange or automated
quotation system upon which the Shares may then be listed or quoted, as they are in effect on the
date of grant of the Award and also on the date of exercise or other issuance. Notwithstanding any
other provision in this Plan, the Company will have no obligation to issue or deliver certificates
for Shares under this Plan prior to (i) obtaining any approvals from governmental agencies that the
Company determines are necessary or advisable, and/or (ii) compliance with any exemption,
completion of any registration or other qualification of such Shares under any state or federal law
or ruling of any governmental body that the Company determines to be necessary or advisable. The
Company will be under no obligation to register the Shares with the SEC or to effect compliance
with the exemption, registration, qualification or listing requirements of any state securities
laws, stock exchange or automated quotation system, and the Company will have no liability for any
inability or failure to do so.

     16. No Obligation to Employ. Nothing in this Plan or any Award granted under this
Plan will confer or be deemed to confer on any Participant any right to continue in the employ of,
or to continue any other relationship with, the Company or any Parent or Subsidiary of the Company
or limit in any way the right of the Company or any Parent or Subsidiary of the Company to
terminate Participant’s employment or other relationship at any time, with or without Cause.

     17. Corporate Transactions.

          17.1 Assumption or Replacement of Awards by Successor or Acquiring Company. In the
event of (i) a dissolution or liquidation of the Company, (ii) a merger or consolidation in which
the Company is not the surviving corporation (other than a merger or consolidation with a
wholly-owned subsidiary, a reincorporation of the Company in a different jurisdiction, or other
transaction in which there is no substantial change in the stockholders of the Company or their
relative stock holdings and the Awards granted under this Plan are assumed, converted or replaced
by the successor or acquiring corporation, which assumption, conversion or replacement will be

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binding on all Participants), (iii) a merger in which the Company is the surviving corporation
but after which the stockholders of the Company immediately prior to such merger (other than any
shareholder which merges with the Company in such merger, or which owns or controls another
corporation which merges with the Company in such merger) cease to own their shares or other equity
interests in the Company, or (iv) the sale of all or substantially all of the assets of the
Company, any or all outstanding Awards may be assumed, converted or replaced by the successor or
acquiring corporation (if any), which assumption, conversion or replacement will be binding on all
Participants. In the alternative, the successor or acquiring corporation may substitute equivalent
Awards or provide substantially similar consideration to Participants as was provided to
stockholders (after taking into account the existing provisions of the Awards). The successor or
acquiring corporation may also substitute by issuing, in place of outstanding Shares of the Company
held by the Participant, substantially similar shares or other property subject to repurchase
restrictions and other provisions no less favorable to the Participant than those which applied to
such outstanding Shares immediately prior to such transaction described in this Section 17.1. In
the event such successor or acquiring corporation (if any) does not assume, convert, replace or
substitute Awards, as provided above, pursuant to a transaction described in this Section 17.1,
then Awards will be exercisable to the extent set forth in the applicable Option documents and this
Plan, and if such Options are not exercised prior to the consummation of the corporate transaction,
they shall terminate in accordance with the provisions of this Plan.

          17.2 Other Treatment of Awards. Subject to any greater rights granted to Participants
under the foregoing provisions of this Section 17, in the event of the occurrence of any
transaction described in Section 17.1 hereof, any outstanding Awards will be treated as provided in
the applicable agreement or plan of merger, consolidation, dissolution, liquidation or sale of
assets.

          17.3 Assumption of Awards by the Company. The Company, from time to time, also may
substitute or assume outstanding awards granted by another company, whether in connection with an
acquisition of such other company or otherwise, by either (i) granting an Award under this Plan in
substitution of such other company’s award or (ii) assuming such award as if it had been granted
under this Plan if the terms of such assumed award could be applied to an Award granted under this
Plan. Such substitution or assumption will be permissible if the holder of the substituted or
assumed award would have been eligible to be granted an Award under this Plan if the other company
had applied the rules of this Plan to such grant. In the event the Company assumes an award
granted by another company, the terms and conditions of such award will remain unchanged (except
that the exercise price and the number and nature of shares issuable upon exercise of any such
option will be adjusted appropriately pursuant to Section 424(a) of the Code). In the event the
Company elects to grant a new Option rather than assuming an existing option, such new Option may
be granted with a similarly adjusted Exercise Price.

     18. Adoption and Shareholder Approval. This Plan will become effective on the date
that it is adopted by the Board (the “Effective Date”). This Plan will be approved by the
stockholders of the Company (excluding Shares issued pursuant to this Plan), consistent with
applicable laws, within twelve (12) months before or after the Effective Date. Upon the Effective
Date, the Board may grant Awards pursuant to this Plan; provided, however, that: (i) no Option may
be exercised prior to initial shareholder approval of this Plan; (ii) no Option granted pursuant to
an increase in the number of Shares approved by the Board shall be exercised prior to the time such
increase has been approved

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by the stockholders of the Company; (iii) in the event that initial shareholder approval is
not obtained within the time period provided herein, all Awards granted hereunder shall be
canceled, any Shares issued pursuant to any Award shall be canceled and any purchase of Shares
issued hereunder shall be rescinded; and (iv) Awards granted pursuant to an increase in the number
of Shares approved by the Board which increase is not timely approved by stockholders shall be
canceled, any Shares issued pursuant to any such Awards shall be canceled, and any purchase of
Shares subject to any such Award shall be rescinded.

     19. Term of Plan/Governing Law. Unless earlier terminated as provided herein, this
Plan will terminate ten (10) years from the Effective Date or, if earlier, the date of shareholder
approval. This Plan and all agreements hereunder shall be governed by and construed in accordance
with the laws of the State of Utah.

     20. Amendment or Termination of Plan. Subject to Section 5.9 hereof, the Board may at
any time terminate or amend this Plan in any respect, including without limitation amendment of any
form of Award Agreement or instrument to be executed pursuant to this Plan; provided, however, that
the Board will not, without the approval of the stockholders of the Company, amend this Plan in any
manner that requires such shareholder approval pursuant to such provisions of the Code that apply
to ISO plans.

     21. Nonexclusivity of the Plan. Neither the adoption of this Plan by the Board, the
submission of this Plan to the stockholders of the Company for approval, nor any provision of this
Plan will be construed as creating any limitations on the power of the Board to adopt such
additional compensation arrangements as it may deem desirable, including, without limitation, the
granting of stock options and other equity awards otherwise than under this Plan, and such
arrangements may be either generally applicable or applicable only in specific cases.

     22. Definitions. As used in this Plan, the following terms will have the following
meanings:

     “Award” means any award under this Plan, including any Option or Restricted Stock Award.

     “Award Agreement” means, with respect to each Award, the signed written agreement between the
Company and the Participant setting forth the terms and conditions of the Award, including the
Stock Option Agreement and Restricted Stock Agreement.

     “Board” means the Board of Directors of the Company.

     “Cause” means Termination because of (i) any willful, material violation by the Participant of
any law or regulation applicable to the business of the Company or a Parent or Subsidiary of the
Company, the Participant’s conviction for, or guilty plea to, a felony or a crime involving moral
turpitude, or any willful perpetration by the Participant of a common law fraud, (ii) the
Participant’s commission of an act of personal dishonesty which involves personal profit in
connection with the Company or any other entity having a business relationship with the Company,
(iii) any material breach by the Participant of any provision of any agreement or understanding
between the Company or any Parent or Subsidiary of the Company and the Participant regarding the
terms of the

-11-

 

Participant’s service as an employee, officer, director or consultant to the Company or a
Parent or Subsidiary of the Company, including without limitation, the willful and continued
failure or refusal of the Participant to perform the material duties required of such Participant
as an employee, officer, director or consultant of the Company or a Parent or Subsidiary of the
Company, other than as a result of having a Disability, or a breach of any applicable invention
assignment and confidentiality agreement or similar agreement between the Company or a Parent or
Subsidiary of the Company and the Participant, (iv) Participant’s disregard of the policies of the
Company or any Parent or Subsidiary of the Company so as to cause loss, damage or injury to the
property, reputation or employees of the Company or a Parent or Subsidiary of the Company, or (v)
any other misconduct by the Participant which is materially injurious to the financial condition or
business reputation of, or is otherwise materially injurious to, the Company or a Parent or
Subsidiary of the Company.

     “Code” means the Internal Revenue Code of 1986, as amended.

     “Committee” means the committee created and appointed by the Board to administer this Plan, or
if no committee is created and appointed, the Board.

     “Company” means MyComputer.com, Inc. or any successor corporation.

     “Disability” means a disability, whether temporary or permanent, partial or total, as
determined by the Committee.

     “Exercise Price” means the price at which a holder of an Option may purchase the Shares
issuable upon exercise of the Option.

     “Fair Market Value” means, as of any date, the value of a share of the Company’s Common Stock
determined as follows:

     (a) if such Common Stock is then quoted on the Nasdaq National Market, its closing price on
the Nasdaq National Market on the date of determination as reported in The Wall Street
Journal;

     (b) if such Common Stock is publicly traded and is then listed on a national securities
exchange, its closing price on the date of determination on the principal national securities
exchange on which the Common Stock is listed or admitted to trading as reported in The Wall
Street Journal;

     (c) if such Common Stock is publicly traded but is not quoted on the Nasdaq National Market
nor listed or admitted to trading on a national securities exchange, the average of the closing bid
and asked prices on the date of determination as reported by The Wall Street Journal (or,
if not so reported, as otherwise reported by any newspaper or other source as the Board may
determine); or

     (d) if none of the foregoing is applicable, by the Committee in good faith.

     “Option” means an award of an option to purchase Shares pursuant to Section 5 hereof.

     “Parent” means any corporation (other than the Company) in an unbroken chain of corporations
ending with the Company if each of such corporations other than the Company owns

-12-

 

stock representing fifty percent (50%) or more of the total combined voting power of all
classes of stock in one of the other corporations in such chain.

     “Participant” means a person who receives an Award under this Plan.

     “Plan” means this MyComputer.com, Inc. 1999 Equity Incentive Plan, as amended from time to
time.

     “Purchase Price” means the price at which a Participant may purchase Restricted Stock.

     “Restricted Stock” means Shares purchased pursuant to a Restricted Stock Award.

     “Restricted Stock Award” means an award of Shares pursuant to Section 6 hereof.

     “SEC” means the Securities and Exchange Commission.

     “Securities Act” means the Securities Act of 1933, as amended.

     “Shares” means shares of the Company’s Common Stock no par value, reserved for issuance under
this Plan, as adjusted pursuant to Sections 2 and 17 hereof, and any successor security. If the
Company, through a reincorporation, amendment of charter or otherwise creates par value, then
Shares will mean Common Stock with such par value.

     “Subsidiary” means any corporation (other than the Company) in an unbroken chain of
corporations beginning with the Company if each of the corporations other than the last corporation
in the unbroken chain owns stock representing fifty percent (50%) or more of the total combined
voting power of all classes of stock in one of the other corporations in such chain.

     “Termination” or “Terminated” means, for purposes of this Plan with respect to a Participant,
that the Participant has for any reason ceased to provide services as an employee, officer,
director or consultant to the Company or a Parent or Subsidiary of the Company. A Participant will
not be deemed to have ceased to provide services in the case of (i) sick leave, (ii) military
leave, or (iii) any other leave of absence approved by the Committee, provided that such leave is
for a period of not more than ninety (90) days (a) unless reinstatement (or, in the case of an
employee with an ISO, reemployment) upon the expiration of such leave is guaranteed by contract or
statute, or (b) unless provided otherwise pursuant to formal policy adopted from time to time by
the Company’s Board and issued and promulgated in writing. In the case of any Participant on (i)
sick leave, (ii) military leave or (iii) an approved leave of absence, the Committee may make such
provisions respecting suspension of vesting of the Award while on leave from the Company or a
Parent or Subsidiary of the Company as it may deem appropriate, except that in no event may an
Option be exercised after the expiration of the term set forth in the Stock Option Agreement. The
Committee will have sole discretion to determine whether a Participant has ceased to provide
services and the effective date on which the Participant ceased to provide services (the
“Termination Date”).

     “Unvested Shares” means “Unvested Shares” as defined in the Award Agreement.

     “Vested Shares” means “Vested Shares” as defined in the Award Agreement.

-13-exv10w2b

 

Exhibit 10.2B

No.      

OMNITURE, INC.

1999 EQUITY INCENTIVE PLAN

ENTERPRISE MANAGEMENT INCENTIVE STOCK OPTION AGREEMENT

This Enterprise Management Incentive Stock Option Agreement (“Agreement”) is made and entered into
as of the date of grant set forth below (“Date of Grant”) by and between Omniture, Inc., a
Delaware corporation (“Company”), and the participant named below (“Participant”).

	 	 	 	 	 
	Participant:	 	[ENTER OPTIONEE’S FULL NAME]
	Social Insurance Number:	 	[ENTER OPTIONEE’S SOCIAL INSURANCE NUMBER]
	Address:	 	[ENTER OPTIONEE’S HOME ADDRESS]
	Total Option Shares:	 	[ENTER TOTAL NUMBER OF SHARES]
	Exercise Price Per Share:	 	U.S.$[ENTER EXERCISE PRICE]
	Date of Grant:	 	[ENTER DATE OF BOARD APPROVAL]
	Vesting Date:	 	[ENTER DATE THAT IS 4 YEARS FROM GRANT DATE]
	Expiration Date:	 	[ENTER DATE THAT IS 10 YEARS FROM GRANT DATE]
	Classification of Participant:

	 	o Exempt Employee
	 	o Nonexempt Employee
	Type of Stock Option (U.S.):

	 	o Incentive Stock Option
	 	o Nonqualified Stock Option
	Type of Stock Option (U.K.):

	 	o EMI Stock Option
	 	o Non-EMI Stock Option
	Vesting Schedule:	 	100% of the Shares will become Vested Shares (as defined below) on the Vesting Date specified above.

The Company hereby grants to Participant an option (“Option”) to purchase the total number of
shares of Common Stock of the Company set forth above as Total Option Shares (“Shares”) at the
Exercise Price Per Share set forth above (“Exercise Price”), subject to all of the terms and
conditions of this Agreement and the Company’s 1999 Equity Incentive Plan (“Plan”).

This Agreement incorporates by reference the Stock Option Agreement Terms and Conditions attached
hereto.

IN WITNESS WHEREOF, the Company has caused this Agreement to be executed by its duly authorized
representative and Participant has executed this Agreement, effective as of the Date of Grant.

	 	 	 	 	 	 	 
	OMNITURE, INC.	 	 	 	PARTICIPANT
	 
	 	 	 	 	 	 
	By:

	 	 
 

	 	 	 	 
 

	 

	 	 	 	 	 	(Signature)
	 
	 	 	 	 	 	 
	Name:

	 	 
 

	 	 	 	 
 

	 

	 	 	 	 	 	(Please print full name)
	 
	 	 	 	 	 	 
	Title:

	 	 
 
	 	 	 	 

-1-

 

No.      

STOCK OPTION AGREEMENT

TERMS AND CONDITIONS

1. Stock Option Grant Terms and Conditions. These terms and conditions are incorporated
by reference into the Stock Option Agreement to which these terms and conditions are attached. If
the Option is designated as an EMI Stock Option above (“EMI Stock Option”), the Option is granted
pursuant to and intended to qualify as an “enterprise management incentive stock option” or “EMI”)
within the meaning of Schedule 5 U.K. Income Tax (Earnings and Pensions) Act 2005 (“ITEPA”) as
amended from time to time. It is granted to the Participant for the purpose of retaining his
services and for genuine reasons, and is not part of any arrangement for which any purpose is the
avoidance of tax. However, the Participant shall have no recourse of any kind against the Company
(or relevant group company) if the incentives and tax relief provided by Part 7, chapter 9 and
Schedule 5 ITEPA and Part 4, Schedule 7D U.K. Taxation of Chargeable Gains Act 1992 are not
available, for whatever reason. Participant agrees to enter into a notification of grant of an
Option designated above as an EMI Stock Option with Participant’s employing company within 90 days
of the Date of Grant, failure to do so will result in the lapse of the EMI Stock Option.
Capitalized terms not defined herein shall have the meanings ascribed to them in the Plan.

2. Exercise Period.

     2.1 Exercise Period of Option. This Option is immediately exercisable as to all of
the Shares on the Date of Grant, although the Shares issued upon exercise of the Option will be
subject to the restrictions on transfer and Repurchase Options set forth in Section 7,
Section 8 and Section 9 below. Provided Participant continues to provide services
to the Company or to any Parent or Subsidiary of the Company, the Shares issuable upon exercise of
this Option will become Vested Shares (as defined below) according to the Vesting Schedule set
forth above until the Shares are vested with respect to 100% of the Shares. If application of the
vesting percentage causes a fractional share, such share shall be rounded down to the nearest
whole share for each month except for the last month in such vesting period, at the end of which
last month this Option shall become exercisable for the full remainder of the Shares. Unvested
Shares may not be sold or otherwise transferred by Participant without the Company’s prior written
consent. Notwithstanding any provision in the Plan or this Agreement to the contrary, Options for
Unvested Shares (as defined in Section 2.2 below) will not be exercisable on or after
Participant’s Termination Date.

     2.2 Vesting of Options. Shares that are vested pursuant to the schedule set forth
above are “Vested Shares.” Shares that are not vested pursuant to the schedule set forth above
are "Unvested Shares.”

     2.3 Expiration. The Option shall expire on the Expiration Date set forth above or as
provided in Section 3 below or pursuant to Section 5.6 of the Plan.

3. Termination.

     3.1 Termination Without Cause (Except Death or Disability). If Participant is
Terminated without Cause, except for death or Disability, the Option, to the extent (and only to
the extent) that it would have been exercisable by Participant on the Termination Date, may be
exercised by Participant no later than three (3) months after the Termination Date, but in any
event no later than the Expiration Date.

-2-

 

     3.2 Termination Because of Death or Disability. If Participant is Terminated because
of death or Disability of Participant (or Participant dies within three (3) months of Termination
when Termination is for any reason other than Participant’s Disability or for Cause), the Option,
to the extent that it is exercisable by Participant on the Termination Date, may be exercised by
Participant (or Participant’s legal representative) no later than twelve (12) months after the
Termination Date, but in any event no later than the Expiration Date. Any exercise beyond (a)
three (3) months after the Termination Date when the Termination is for any reason other than the
Participant’s death or disability, within the meaning of Section 22(e)(3) of the U.S. Internal
Revenue Code of 1986, as amended (the “Code”); or (b) twelve (12) months after the Termination
Date when the termination is for Participant’s disability, within the meaning of Section 22(e)(3)
of the Code, is deemed to be an NQSO.

     3.3 Termination for Cause. If Participant is Terminated for Cause, then the Option
will expire on Participant’s Termination Date, or at such later time and on such conditions as are
determined by the Committee.

     3.4 No Obligation to Employ. Nothing in the Plan or this Agreement shall confer on
Participant any right to continue in the employ of, or other relationship with, the Company or any
Parent or Subsidiary of the Company, or limit in any way the right of the Company or any Parent or
Subsidiary of the Company to terminate Participant’s employment or other relationship at any time,
with or without Cause.

4. Manner of Exercise.

     4.1 Stock Option Exercise Agreement. To exercise this Option, Participant (or in the
case of exercise after Participant’s death or incapacity, Participant’s executor, administrator,
heir or legatee, as the case may be) must deliver to the Company an executed stock option exercise
agreement in the form attached hereto as Exhibit A, or in such other form as may be
approved by the Committee from time to time (the “Exercise Agreement”), which shall set forth,
inter alia, (a) Participant’s election to exercise the Option, (b) the number of Shares being
purchased, (c) any restrictions imposed on the Shares and (d) any representations, warranties and
agreements regarding Participant’s investment intent and access to information as may be required
by the Company to comply with applicable securities laws. If someone other than Participant
exercises the Option, then such person must submit documentation reasonably acceptable to the
Company verifying that such person has the legal right to exercise the Option.

     4.2 Limitations on Exercise. The Option may not be exercised unless such exercise is
in compliance with all applicable federal and state securities laws, as they are in effect on the
date of exercise. The Option may not be exercised as to fewer than 100 Shares unless it is
exercised as to all Shares as to which the Option is then exercisable.

     4.3 Payment. The Exercise Agreement shall be accompanied by full payment of the
Exercise Price for the shares being purchased in cash (by check), or where permitted by law:

	 	(a)	 	by surrender of shares of the Company’s Common Stock that (i)
either (A) have been owned by Participant for more than six (6) months and have
been paid for within the meaning of SEC Rule 144 (and, if such shares were
purchased from the Company by use of a promissory note, such note has been
fully paid with respect to such shares); or (B) were obtained by Participant in
the open public market; and (ii) are clear of all liens, claims, encumbrances
or security interests;
	 
	 	(b)	 	provided that a public market for the Company’s stock exists:
(i) through a “same day sale” commitment from Participant and a broker-dealer
that is a member of the National Association of Securities Dealers (an “NASD
Dealer”)

-3-

 

	 	 	 	whereby Participant irrevocably elects to exercise the Option and to sell a
portion of the Shares so purchased sufficient to pay for the total Exercise
Price and whereby the NASD Dealer irrevocably commits upon receipt of such
Shares to forward the total Exercise Price directly to the Company, or (ii)
through a “margin” commitment from Participant and an NASD Dealer whereby
Participant irrevocably elects to exercise the Option and to pledge the
Shares so purchased to the NASD Dealer in a margin account as security for a
loan from the NASD Dealer in the amount of the total Exercise Price, and
whereby the NASD Dealer irrevocably commits upon receipt of such Shares to
forward the total Exercise Price directly to the Company; or
	 	(c)	 	any other form of consideration approved by the Committee; or
	 
	 	(d)	 	by any combination of the foregoing.

     4.4 Tax Withholding. Prior to the issuance of the Shares upon exercise of the
Option, Participant must pay or provide for any applicable national, federal, state, local and
other similar withholding obligations of the Company, including without limitation any taxation or
employer or employees’ social security contributions which must be withheld through the U.K. PAYE
system and any other similar system. If the Committee permits, Participant may provide for
payment of withholding taxes upon exercise of the Option by requesting that the Company retain the
minimum number of Shares with a Fair Market Value equal to the minimum amount of taxes required to
be withheld; but in no event will the Company withhold Shares if such withholding would result in
adverse accounting consequences to the Company. In such case, the Company shall issue the net
number of Shares to the Participant by deducting the Shares retained from the Shares issuable upon
exercise.

     4.5 Issuance of Shares. Provided that the Exercise Agreement and payment are in form
and substance satisfactory to counsel for the Company, the Company shall issue the Shares
registered in the name of Participant, Participant’s authorized assignee, or Participant’s legal
representative, and shall deliver certificates representing the Shares with the appropriate
legends affixed thereto.

5. Notice of Disqualifying Disposition of ISO Shares. If designated as an Incentive Stock
Option above, the Option is intended to qualify as an “incentive stock option” (the “ISO”) within
the meaning of Section 422 of the Code. If the Option is an ISO, and if Participant sells or
otherwise disposes of any of the Shares acquired pursuant to the ISO on or before the later of (a)
the date two (2) years after the Date of Grant, and (b) the date one (1) year after transfer of
such Shares to Participant upon exercise of the Option, Participant shall immediately notify the
Company in writing of such disposition. Participant agrees that Participant may be subject to
income tax withholding by the Company on the compensation income recognized by Participant from
the early disposition by payment in cash or out of the current wages or other compensation payable
to Participant.

6. Compliance with Laws and Regulations. The Plan and this Agreement are intended to
comply with any regulations relating thereto. Any provision of this Agreement which is
inconsistent with any regulations relating thereto shall, without further act or amendment by the
Company or the Board, be reformed to comply with the requirements of any regulations relating
thereto. The exercise of the Option and the issuance and transfer of Shares shall be subject to
compliance by the Company and Participant with all applicable requirements of federal and state
securities laws and with all applicable requirements of any stock exchange on which the Company’s
Common Stock may be listed at the time of such issuance or transfer. Participant understands that
the Company is under no obligation to register or qualify the Shares with the SEC, any state
securities commission or any stock exchange to effect such compliance.

-4-

 

7. Nontransferability of Option. The Option may not be transferred in any manner other
than by will or by the laws of descent and distribution and may be exercised during the lifetime
of Participant only by Participant or in the event of Participant’s incapacity, by Participant’s
legal representative. The terms of the Option shall be binding upon the executors,
administrators, successors and assigns of Participant.

8. Company’s Repurchase Option for Unvested Shares. The Company, or its assignee, shall
have the option to repurchase Participant’s Unvested Shares (as defined in Section 2.2 of this
Agreement) on the terms and conditions set forth in the Exercise Agreement (the “Repurchase
Option”) if Participant is Terminated (as defined in the Plan) for any reason, or no reason,
including without limitation Participant’s death, Disability (as defined in the Plan), voluntary
resignation or termination by the Company with or without Cause. Notwithstanding the foregoing,
the Company shall retain the Repurchase Option for Unvested Shares only as to that number of
Unvested Shares (whether or not exercised) that exceeds the number of shares which remain
unexercised.

9. Company’s Right of First Refusal. Unvested Shares may not be sold or otherwise
transferred by Participant without the Company’s prior written consent. Before any Vested Shares
held by Participant or any transferee of such Vested Shares may be sold or otherwise transferred
(including without limitation a transfer by gift or operation of law), the Company and/or its
assignee(s) shall have an assignable right of first refusal to purchase the Vested Shares to be
sold or transferred on the terms and conditions set forth in the Exercise Agreement (the “Right of
First Refusal”). The Company’s Right of First Refusal will terminate when the Company’s securities
become publicly traded.

10. Tax Consequences. Set forth below is a brief summary as of the Effective Date of the
Plan of some of the U.K. and U.S. federal tax consequences of exercise of the Option and
disposition of the Shares. THIS SUMMARY IS NECESSARILY INCOMPLETE, AND THE TAX LAWS AND
REGULATIONS ARE SUBJECT TO CHANGE. PARTICIPANT SHOULD CONSULT A TAX ADVISER BEFORE EXERCISING THE
OPTION OR DISPOSING OF THE SHARES.

     10.1 Exercise of ISO. If the Option qualifies as an ISO, there will be no regular
federal or Utah income tax liability upon the exercise of the Option, although the excess, if any,
of the Fair Market Value of the Shares on the date of exercise over the Exercise Price will be
treated as a tax preference item for federal alternative minimum tax purposes and may subject the
Participant to the alternative minimum tax in the year of exercise.

     10.2 Exercise of Nonqualified Stock Option. If the Option does not qualify as an
ISO, there may be a regular federal and Utah or other state income tax liability upon the exercise
of the Option. Participant will be treated as having received compensation income (taxable at
ordinary income tax rates) equal to the excess, if any, of the Fair Market Value of the Shares on
the date of exercise over the Exercise Price. If Participant is a current or former employee of
the Company, the Company may be required to withhold from Participant’s compensation or collect
from Participant and pay to the applicable taxing authorities an amount equal to a percentage of
this compensation income at the time of exercise.

     10.3 Exercise of Enterprise Management Incentive Stock Option. Provided there have
been no disqualifying events in relation to the EMI Stock Option for the purposes of ITEPA, no
income tax or social security contributions will be payable on the exercise of the EMI Stock
Option.

     10.4 Disposition of Shares. The following tax consequences may apply upon disposition
of the Shares.

-5-

 

          (a) Incentive Stock Options. If the Shares are held for more than twelve (12) months
after the date of the transfer of the Shares pursuant to the exercise of an ISO and are disposed of
more than two (2) years after the Date of Grant, any gain realized on disposition of the Shares
will be treated as long term capital gain for U.S. federal and Utah income tax purposes. If Shares
purchased under an ISO are disposed of within the applicable one (1) year or two (2) year period,
any gain realized on such disposition will be treated as compensation income (taxable at ordinary
income rates) to the extent of the excess, if any, of the Fair Market Value of the Shares on the
date of exercise over the Exercise Price.

          (b) Nonqualified Stock Options. If the Shares are held for more than twelve (12)
months after the date of the transfer of the Shares pursuant to the exercise of an NQSO, any gain
realized on disposition of the Shares will be treated as long term capital gain.

          (c) UK Options. If Participant is subject to U.K. taxation, the difference between
the Exercise Price and the Fair Market Value of the Shares at exercise will be subject to U.K.
capital gains tax.

          (d) Withholding. The Company may be required to withhold from the Participant’s
compensation or collect from the Participant and pay to the applicable taxing authorities an amount
equal to a percentage of this compensation income.

     10.5 Section 83(b) Election for Unvested Shares. With respect to Unvested Shares,
which are subject to the Repurchase Option, unless an election is filed by the Participant with
the U.S. Internal Revenue Service (and, if necessary, the proper state taxing authorities),
within 30 days of the purchase of the Unvested Shares, electing pursuant to Section 83(b)
of the Code (and similar state tax provisions, if applicable) to be taxed currently on any
difference between the Exercise Price of the Unvested Shares and their Fair Market Value on the
date of purchase, to the extent the Participant is or becomes subject to U.S. taxation, there may
be a recognition of taxable income (including, where applicable, alternative minimum taxable
income) to the Participant, measured by the excess, if any, of the Fair Market Value of the
Unvested Shares at the time they cease to be Unvested Shares, over the Exercise Price of the
Unvested Shares.

11. Privileges of Stock Ownership. Participant shall not have any of the rights of a
stockholder with respect to any Shares until the Shares are issued to Participant.

12. Interpretation. Any dispute regarding the interpretation of this Agreement shall be
submitted by Participant or the Company to the Committee for review. The resolution of such a
dispute by the Committee shall be final and binding on the Company and Participant.

13. Entire Agreement. The Plan is incorporated herein by reference. This Agreement and
the Plan constitute the entire agreement of the parties and supersede all prior undertakings and
agreements with respect to the subject matter hereof.

14. Notices. Any notice required to be given or delivered to the Company under the terms
of this Agreement shall be in writing and addressed to the Corporate Secretary of the Company at
its principal corporate offices. Any notice required to be given or delivered to Participant
shall be in writing and addressed to Participant at the address indicated above or to such other
address as such party may designate in writing from time to time to the Company. All notices
shall be deemed to have been given or delivered upon: (a) personal delivery; (b) three (3) days
after deposit in the United States mail by certified or registered mail (return receipt
requested); (c) one (1) business day after deposit with any return receipt express courier
(prepaid); or (d) one (1) business day after transmission by facsimile, rapifax or telecopier.

-6-

 

15. Successors and Assigns. The Company may assign any of its rights under this
Agreement. including its rights to purchase Shares under the Repurchase Option and the Right of
First Refusal. This Agreement shall be binding upon and inure to the benefit of the successors
and assigns of the Company. Subject to the restrictions on transfer set forth herein, this
Agreement shall be binding upon Participant and Participant’s heirs, executors, administrators,
legal representatives, successors and assigns.

16. Governing Law. This Agreement shall be governed by and construed in accordance with
the laws of the State of Utah as such laws are applied to agreements between Utah residents
entered into and to be performed entirely within Utah. If any provision of this Agreement is
determined by a court of law to be illegal or unenforceable, then such provision will be enforced
to the maximum extent possible and the other provisions will remain fully effective and
enforceable.

17. Acceptance. Participant hereby acknowledges receipt of a copy of the Plan and this
Agreement. Participant has read and understands the terms and provisions thereof, and accepts the
Option subject to all the terms and conditions of the Plan and this Agreement. Participant
acknowledges that there may be adverse tax consequences upon exercise of the Option or disposition
of the Shares and that Participant should consult a tax adviser prior to such exercise or
disposition.

-7-

 

EXHIBIT A

FORM OF STOCK OPTION EXERCISE AGREEMENT

 

 

No.      

OMNITURE, INC.

1999 EQUITY INCENTIVE PLAN

STOCK OPTION EXERCISE AGREEMENT

THIS STOCK OPTION EXERCISE AGREEMENT (“Exercise Agreement”) is made and entered into as of
                     (“Effective Date”) by and between Omniture, Inc., a Delaware corporation (“Company”),
and the purchaser named below (“Purchaser”).

	 	 	 	 	 
	Purchaser:	 	 
 

	Social Insurance Number:	 	 
 

	Address:	 	 
 

	 	 	 
 

	Total Number of Shares Purchased:	 	 
 

	Exercise Price Per Share:

	 	U.S. $
	 	 
 

	Total Purchase Price:

	 	U.S. $
	 	 
 

	 	 	 	 	 
	Date of Grant:	 	 
 

	Type of Stock Option (U.S.):

	 	o Incentive
	 	o Nonqualified
	Type of Stock Option (U.K.):

	 	o EMI Stock Option
	 	o Non-EMI Stock Option
	Title to Shares:	 	 
 

	 	 	(exact spelling of the name(s) under which
Purchaser will take title to the Shares)

	 	 	 	 	 
	Form of Title:	 	Purchaser desires to take title to the Shares as follows:
	 

	 	o
	 	Individual, as separate property
	 

	 	o
	 	Husband and wife, as community property
	 

	 	o
	 	Joint Tenants
	 

	 	o
	 	Other, please specify:                                        
	Form of Payment:

	 	o
	 	Cash (by check)
	 

	 	o
	 	Surrender of Shares
	 

	 	o
	 	Same Day Sale or Margin Commitment
	Exhibits:

	 	1. 
	 	  Stock Power and Assignment
	 

	 	2. 
	 	  Consent of Spouse
	 

	 	3. 
	 	  Copy of Check
	 

	 	4. 
	 	  Election under Section 83(b)

     This Exercise Agreement incorporates by reference the Stock Option Exercise Agreement Terms and
Conditions attached hereto.

     IN WITNESS WHEREOF, the Company has caused this Exercise Agreement to be executed by its duly
authorized representative and Participant has executed this Exercise Agreement, effective as the
Effective Date.

	 	 	 	 	 	 	 
	OMNITURE, INC.	 	 	 	PURCHASER
	 
	 	 	 	 	 	 
	By:

	 	 
 

	 	 	 	 
 

	 

	 	 	 	 	 	(Signature)
	 
	 	 	 	 	 	 
	Name:

	 	 
 

	 	 	 	 
 

	 

	 	 	 	 	 	(Please print full name)
	 
	 	 	 	 	 	 
	Title:

	 	 
 
	 	 	 	 

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No.      

STOCK OPTION EXERCISE AGREEMENT

TERMS AND CONDITIONS

1. EXERCISE OF OPTION.

     1.1 Exercise. Pursuant to exercise of that certain option (the “Option”)
granted to Purchaser under the Company’s 1999 Equity Incentive Plan (the “Plan”). and subject to
the terms and conditions of this Exercise Agreement, Purchaser hereby purchases from the Company,
and the Company hereby sells to Purchaser, the Total Number of Shares set forth above (the
"Shares”) of the Company’s Common Stock $0.001 par value per share, at the Exercise Price Per Share
set forth above (the “Exercise Price”). As used in this Exercise Agreement, the term “Shares”
refers to the Shares purchased under this Exercise Agreement and includes all securities received
(a) in replacement of the Shares, (b) as a result of stock dividends or stock splits with respect
to the Shares, and (c) all securities received in replacement of the Shares in a merger,
recapitalization, reorganization or similar corporate transaction.

     1.2 Payment. Purchaser hereby delivers payment of the Exercise Price in the
manner permitted in the Stock Option Agreement as set forth on the first page above.

     1.3 Terms and Conditions. These terms and conditions are incorporated by reference
into the Stock Option Exercise Agreement to which these terms and conditions are attached.

2. DELIVERY.

     2.1 Deliveries by Purchaser. Purchaser hereby delivers to the Company (a)
this Exercise Agreement, (b) two (2) copies of a blank Stock Power and Assignment Separate from
Stock Certificate in the form of Exhibit 1 attached hereto (the “Stock Powers”), both
executed by Purchaser (and Purchaser’s spouse, if any), (c) if Purchaser is married, a Consent of
Spouse in the form of Exhibit 2 attached hereto (the “Spouse Consent”) executed by
Purchaser’s spouse, and (d) the Exercise Price and payment or other provision for any applicable
tax obligations in the form of a check, a copy of which is attached hereto as Exhibit 3.

     2.2 Deliveries by the Company. Upon its receipt of the Exercise Price,
payment or other provision for any applicable tax obligations and all the documents to be executed
and delivered by Purchaser to the Company under Section 2.1 above, the Company will issue a
duly executed stock certificate evidencing the Shares in the name of Purchaser to be placed in
escrow as provided in Section 11 below until expiration or termination of the Company’s
Right of First Refusal and Repurchase Option described in Section 8 and Section 9
below.

3. REPRESENTATIONS AND WARRANTIES OF PURCHASER. Purchaser represents and
warrants to the Company that:

     3.1 Agrees to Terms of the Plan. Purchaser has received a copy of the Plan
and the Stock Option Agreement, has read and understands the terms of the Plan, the Stock Option
Agreement and this Exercise Agreement, and agrees to be bound by their terms and conditions.
Purchaser acknowledges that there may be adverse tax consequences upon exercise of the Option or
disposition of the Shares, and that Purchaser should consult a tax adviser prior to such exercise
or disposition.

     3.2 Purchase for Own Account for Investment. Purchaser is purchasing the
Shares for Purchaser’s own account for investment purposes only and not with a view to, or for sale
in connection

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with, a distribution of the Shares within the meaning of the Securities Act.
Purchaser has no present intention of selling or otherwise disposing of all or any portion of the
Shares and no one other than Purchaser has any beneficial ownership of any of the Shares.

     3.3 Access to Information. Purchaser has had access to all information
regarding the Company and its present and prospective business, assets, liabilities and financial
condition that Purchaser reasonably considers important in making the decision to purchase the
Shares, and Purchaser has had ample opportunity to ask questions of the Company’s representatives
concerning such matters and this investment.

     3.4 Understanding of Risks. Purchaser is fully aware of: (a) the highly
speculative nature of the investment in the Shares; (b) the financial hazards involved; (c) the
lack of liquidity of the Shares and the restrictions on transferability of the Shares (e.g., that
Purchaser may not be able to sell or dispose of the Shares or use them as collateral for loans);
(d) the qualifications and backgrounds of the management of the Company; and (e) the tax
consequences of investment in the Shares. Purchaser is capable of evaluating the merits and risks
of this investment, has the ability to protect Purchaser’s own interests in this transaction and is
financially capable of bearing a total loss of this investment.

     3.5 No General Solicitation. At no time was Purchaser presented with or
solicited by any publicly issued or circulated newspaper, mail, radio, television or other form of
general advertising or solicitation in connection with the offer, sale and purchase of the Shares.

4. COMPLIANCE WITH SECURITIES LAWS. Purchaser understands and acknowledges that
the Shares have not been registered with the U.S. SEC under the Securities Act nor any applicable
national, state or local securities laws, and that, notwithstanding any other provision of the
Stock Option Agreement to the contrary, the exercise of any rights to purchase any Shares is
expressly conditioned upon compliance with the Securities Act and all applicable national, state
and local securities laws. Purchaser agrees to cooperate with the Company to ensure compliance
with such laws.

5. RESTRICTED SECURITIES.

     5.1 No Transfer Unless Registered or Exempt. Purchaser understands that
Purchaser may not transfer any Shares unless such Shares are registered under the Securities Act or
qualified under applicable national, state and local securities laws or unless, in the opinion of
counsel to the Company, exemptions from such registration and qualification requirements are
available. Purchaser understands that only the Company may file a registration statement with the
SEC and that the Company is under no obligation to do so with respect to the Shares. Purchaser has
also been advised that exemptions from registration and qualification may not be available or may
not permit Purchaser to transfer all or any of the Shares in the amounts or at the times proposed
by Purchaser.

     5.2 SEC Rule 144. In addition, Purchaser has been advised that SEC Rule 144
promulgated under the Securities Act, which permits certain limited sales of unregistered
securities, is not presently available with respect to the Shares and, in any event, requires that
the Shares be held for a minimum of one (1) year, and in certain cases two (2) years, after they
have been purchased and paid for (within the meaning of Rule 144). Purchaser understands that Rule
144 may indefinitely restrict transfer of the Shares so long as Purchaser remains an “affiliate” of
the Company or if “current public information” about the Company (as defined in Rule 144) is not
publicly available.

     5.3 SEC Rule 701. To the extent the Shares are issued pursuant to SEC Rule
701 promulgated under the Securities Act, they may become freely tradeable by non-affiliates (under
limited conditions regarding the method of sale) 90 days after the first sale of Common Stock of
the Company to the general public pursuant to a registration statement filed with and declared
effective by the SEC,

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subject to the lengthier market standoff agreement contained in Section 7 of this Exercise
Agreement or any other agreement entered into by Purchaser. Affiliates must comply with the
provisions (other than the holding period requirements) of Rule 144.

6. RESTRICTIONS ON TRANSFERS.

     6.1 Disposition of Shares. Purchaser hereby agrees that Purchaser shall
make no disposition of the Shares (other than as permitted by this Exercise Agreement) unless and
until:

          (a) Purchaser shall have notified the Company of the proposed disposition and
provided a written summary of the terms and conditions of the proposed disposition;

          (b) Purchaser shall have complied with all requirements of this Exercise Agreement
applicable to the disposition of the Shares;

          (c) Purchaser shall have provided the Company with written assurances, in form and
substance satisfactory to counsel for the Company, that (i) the proposed disposition does not
require registration of the Shares under the Securities Act or (ii) all appropriate actions
necessary for compliance with the registration requirements of the Securities Act or of any
exemption from registration available under the Securities Act (including Rule 144) have been
taken; and

          (d) Purchaser shall have provided the Company with written assurances, in form and
substance satisfactory to the Company, that the proposed disposition will not result in the
contravention of any transfer restrictions applicable to the Shares pursuant to the provisions of
the Regulations referred to in Section 4 above.

     6.2 Restriction on Transfer. Purchaser shall not transfer, assign, grant a
lien or security interest in, pledge, hypothecate, encumber or otherwise dispose of any of the
Shares which are subject to the Company’s Repurchase Option or the Company’s Right of First Refusal
described below, except as permitted by this Exercise Agreement.

     6.3 Transferee Obligations. Each person (other than the Company) to whom
the Shares are transferred by means of one of the permitted transfers specified in this Exercise
Agreement must, as a condition precedent to the validity of such transfer, acknowledge in writing
to the Company that such person is bound by the provisions of this Exercise Agreement and that the
transferred Shares are subject to (a) both the Company’s Repurchase Option and the Company’s Right
of First Refusal granted hereunder; and (b) the market stand-off provisions of Section 7
below.

     6.4 Transfers in Violation of Agreement. Any transfer or attempted transfer
of any Shares in violation of any provision of this Agreement will be void, and the Company will
not record such transfer on its books or records or treat any purported transferee(s) of such
Shares as the owner of such shares for any purpose.

7. MARKET STANDOFF AGREEMENT. Purchaser agrees in connection with any
registration of the Company’s securities that, upon the request of the Company or the underwriters
managing any public offering of the Company’s securities, Purchaser will not sell or otherwise
dispose of any Shares without the prior written consent of the Company or such underwriters, as the
case may be, for such period of time (not to exceed 180 days, unless requested in writing by the
managing underwriter and the Company to facilitate compliance with Rule 2711 of the National
Association of Securities Dealers or similar rule applicable to the Company) after the effective
date of such registration requested by such managing underwriters and subject to all restrictions
as the Company or the underwriters may specify.

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Purchaser further agrees to enter into any agreement reasonably required by the underwriters to
implement the foregoing.

8. COMPANY’S REPURCHASE OPTION FOR UNVESTED SHARES. The Company, or its
assignee, shall have the option to repurchase all or a portion of the Purchaser’s Unvested Shares
(as defined in Section 2.2 of the Stock Option Agreement) on the terms and conditions set forth in
this Section 8 (the “Repurchase Option”) if Purchaser is Terminated (as defined in the
Plan) for any reason, or no reason, including without limitation, Purchaser’s death, Disability (as
defined in the Plan), voluntary resignation or termination by the Company with or without Cause.
Notwithstanding the foregoing, the Company shall retain the Repurchase Option for Unvested Shares
only as to that number of Unvested Shares (whether or not exercised) that exceeds the number of
Vested shares which remain unexercised.

     8.1 Termination and Termination Date. In case of any dispute as to whether
Purchaser is Terminated, the Committee shall have discretion to determine whether Purchaser has
been Terminated and the effective date of such Termination (the “Termination Date”).

     8.2 Exercise of Repurchase Option. At any time within 90 days after the
Purchaser’s Termination Date (or, in the case of securities issued upon exercise of an Option after
the Purchaser’s Termination Date, within 90 days after the date of such exercise), the Company, or
its assignee, may elect to repurchase any or all the Purchaser’s Unvested Shares by giving
Purchaser written notice of exercise of the Repurchase Option.

     8.3 Calculation of Repurchase Price for Unvested Shares. The Company or its
assignee shall have the option to repurchase from Purchaser (or from Purchaser’s personal
representative as the case may be) the Unvested Shares at the Purchaser’s Exercise Price,
proportionately adjusted for any stock split or similar change in the capital structure of the
Company as set forth in Section 2.2 of the Plan (the “Repurchase Price”).

     8.4 Payment of Repurchase Price. The Repurchase Price shall be payable, at
the option of the Company or its assignee, by check or by cancellation of all or a portion of any
outstanding purchase money indebtedness owed by Purchaser to the Company or such assignee, or by
any combination thereof. The Repurchase Price shall be paid without interest within the term of
the Repurchase Option as described in Section 8.2 above.

     8.5 Right of Termination Unaffected. Nothing in this Exercise Agreement
shall be construed to limit or otherwise affect in any manner whatsoever the right or power of the
Company (or any Parent or Subsidiary of the Company) to terminate Purchaser’s employment or other
relationship with Company (or the Parent or Subsidiary of the Company) at any time, for any reason
or no reason, with or without Cause.

9. COMPANY’S RIGHT OF FIRST REFUSAL. Unvested Shares may not be sold or
otherwise transferred without the Company’s prior written consent. Before any Vested Shares held
by Purchaser or any transferee of such Shares (either sometimes referred to herein as the “Holder”)
may be sold or otherwise transferred (including, without limitation, a transfer by gift or
operation of law), the Company and/or its assignee(s) will have a right of first refusal to
purchase the Vested Shares to be sold or transferred (the “Offered Shares”) on the terms and
conditions set forth in this Section 9 (the “Right of First Refusal”).

     9.1 Notice of Proposed Transfer. The Holder of the Offered Shares will
deliver to the Company a written notice (the “Notice”) stating: (a) the Holder’s bona fide
intention to sell or otherwise transfer the Offered Shares; (b) the name and address of each
proposed purchaser or other
transferee (the

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"Proposed Transferee”); (c) the number of Offered Shares to be transferred to
each Proposed Transferee; (d) the bona fide cash price or other consideration for which the Holder
proposes to transfer the Offered Shares (the “Offered Price”); and (e) that the Holder acknowledges
this Notice is an offer to sell the Offered Shares to the Company and/or its assignee(s) pursuant
to the Company’s Right of First Refusal at the Offered Price as provided for in this Exercise
Agreement.

     9.2 Exercise of Right of First Refusal. At any time within 90 days after
the date of the Notice, the Company and/or its assignee(s) may, by giving written notice to the
Holder, elect to purchase all (or, with the consent of the Holder, less than all) the Offered
Shares proposed to be transferred to any one or more of the Proposed Transferees named in the
Notice, at the purchase price, determined as specified below.

     9.3 Purchase Price. The purchase price for the Offered Shares purchased
under this Section 9 will be the Offered Price, provided that if the Offered Price consists
of no legal consideration (as, for example, in the case of a transfer by gift) the purchase price
will be the fair market value of the Offered Shares as determined in good faith by the Company’s
Board of Directors. If the Offered Price includes consideration other than cash, then the value of
the non-cash consideration, as determined in good faith by the Company’s Board of Directors, will
conclusively be deemed to be the cash equivalent value of such non-cash consideration.

     9.4 Payment. Payment of the purchase price for the Offered Shares will be
payable, at the option of the Company and/or its assignee(s) (as applicable), by check or by
cancellation of all or a portion of any outstanding purchase money indebtedness owed by the Holder
to the Company (or to such assignee, in the case of a purchase of Offered Shares by such assignee)
or by any combination thereof. The purchase price will be paid without interest within 60 days
after the Company’s receipt of the Notice, or, at the option of the Company and/or its assignee(s),
in the manner and at the time(s) set forth in the Notice.

     9.5 Holder’s Right to Transfer. If all of the Offered Shares proposed in
the Notice to be transferred to a given Proposed Transferee are not purchased by the Company and/or
its assignee(s) as provided in this Section, then the Holder may sell or otherwise transfer such
Offered Shares to each Proposed Transferee at the Offered Price or at a higher price, provided that
(a) such sale or other transfer is consummated within 120 days after the date of the Notice, (b)
any such sale or other transfer is effected in compliance with all applicable securities laws, and
(c) each Proposed Transferee agrees in writing that the provisions of this Section 9 will
continue to apply to the Offered Shares in the hands of such Proposed Transferee. If the Offered
Shares described in the Notice are not transferred to each Proposed Transferee within such 120-day
period, then a new Notice must be given to the Company pursuant to which the Company will again be
offered the Right of First Refusal before any Shares held by the Holder may be sold or otherwise
transferred.

     9.6 Exempt Transfers. Notwithstanding anything to the contrary in this
Section 9, the following transfers of Vested Shares will be exempt from the Right of First
Refusal: (a) the transfer of any or all of the Vested Shares during Purchaser’s lifetime by gift or
on Purchaser’s death by will or intestacy to Purchaser’s “Immediate Family” (as defined below) or
to a trust for the benefit of Purchaser or Purchaser’s Immediate Family, provided that each
transferee or other recipient agrees in a writing satisfactory to the Company that the provisions
of this Section 9 will continue to apply to the transferred Vested Shares in the hands of
such transferee or other recipient; (b) any transfer or conversion of Vested Shares made pursuant
to a statutory merger or statutory consolidation of the Company with or into another corporation or
corporations; or (c) any transfer of Vested Shares pursuant to the winding up and dissolution of
the Company. As used herein, the term “Immediate Family” will mean Purchaser’s spouse, the lineal
descendant or antecedent, father, mother, brother or sister, child, adopted child,

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grandchild or adopted grandchild of the Purchaser or the Purchaser’s spouse, or the spouse of
any of the above.

     9.7 Encumbrances on Shares. Purchaser may grant a lien or security interest
in, or pledge, hypothecate or encumber Vested Shares only if each party to whom such lien or
security interest is granted, or to whom such pledge, hypothecation or other encumbrance is made,
agrees in a writing satisfactory to the Company that: (a) such lien, security interest, pledge,
hypothecation or encumbrance will not apply to such Vested Shares after they are acquired by the
Company and/or its assignees under this Section; and (b) the provisions of this Section 9
will continue to apply to such Vested Shares in the hands of such party and any transferee of such
party. Purchaser may not grant a lien or security interest in, or pledge, hypothecate or encumber,
any Unvested Shares.

10. RIGHTS AS A STOCKHOLDER. Subject to the terms and conditions of this
Exercise Agreement, Purchaser will have all of the rights of a stockholder of the Company with
respect to the Shares from and after the date that Shares are issued to Purchaser until such time
as Purchaser disposes of the Shares or the Company and/or its assignee(s) exercise(s) the
Repurchase Option or the Right of First Refusal. Upon an exercise of the Repurchase Option or the
Right of First Refusal, Purchaser will have no further rights as a holder of the Shares so
purchased upon such exercise, other than the right to receive payment for the Shares so purchased
in accordance with the provisions of this Exercise Agreement, and Purchaser will promptly surrender
the stock certificate(s) evidencing the Shares so purchased to the Company for transfer or
cancellation.

11. ESCROW. As security for Purchaser’s faithful performance of this Exercise
Agreement, Purchaser agrees, immediately upon receipt of the stock certificate(s) evidencing the
Shares, to deliver such certificate(s), together with the Stock Powers executed by Purchaser and by
Purchaser’s spouse, if any (with the date and number of Shares left blank), to the Secretary of the
Company or other designee of the Company (the “Escrow Holder”), who is hereby appointed to hold
such certificate(s) and Stock Powers in escrow and to take all such actions and to effectuate all
such transfers and/or releases of such Shares as are in accordance with the terms of this Exercise
Agreement. Purchaser and the Company agree that Escrow Holder will not be liable to any party to
this Exercise Agreement (or to any other party) for any actions or omissions unless Escrow Holder
is grossly negligent or intentionally fraudulent in carrying out the duties of Escrow Holder under
this Exercise Agreement. Escrow Holder may rely upon any letter, notice or other document executed
with any signature purported to be genuine and may rely on the advice of counsel and obey any order
of any court with respect to the transactions contemplated by this Exercise Agreement. The Shares
will be released from escrow upon termination of both the Repurchase Option and the Right of First
Refusal.

12. RESTRICTIVE LEGENDS AND STOP-TRANSFER ORDERS.

     12.1 Legends. Purchaser understands and agrees that the Company will place
the legends set forth below or similar legends on any stock certificate(s) evidencing the Shares,
together with any other legends that may be required by state or U.S. Federal securities laws, the
Company’s Certificate of Incorporation or Bylaws, any other agreement between Purchaser and the
Company or any agreement between Purchaser and any third party:

THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE
SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), OR UNDER THE
SECURITIES LAWS OF CERTAIN STATES. THESE SECURITIES ARE SUBJECT TO
RESTRICTIONS ON TRANSFERABILITY AND RESALE AND MAY NOT BE TRANSFERRED OR
RESOLD EXCEPT AS PERMITTED UNDER THE SECURITIES ACT AND APPLICABLE STATE
SECURITIES LAWS, PURSUANT TO REGISTRATION OR EXEMPTION

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THEREFROM. INVESTORS SHOULD BE AWARE THAT THEY MAY BE REQUIRED TO BEAR THE
FINANCIAL RISKS OF THIS INVESTMENT FOR AN INDEFINITE PERIOD OF TIME. THE
ISSUER OF THESE SECURITIES MAY REQUIRE AN OPINION OF COUNSEL IN FORM AND
SUBSTANCE SATISFACTORY TO THE ISSUER TO THE EFFECT THAT ANY PROPOSED
TRANSFER OR RESALE IS IN COMPLIANCE WITH THE SECURITIES ACT AND ANY
APPLICABLE STATE SECURITIES LAWS.

THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO CERTAIN
RESTRICTIONS ON RESALE AND TRANSFER, INCLUDING THE RIGHT OF REPURCHASE AND
RIGHT OF FIRST REFUSAL OPTIONS HELD BY THE ISSUER AND/OR ITS ASSIGNEE(S) AS
SET FORTH IN A STOCK OPTION EXERCISE AGREEMENT BETWEEN THE ISSUER AND THE
ORIGINAL HOLDER OF THESE SHARES, A COPY OF WHICH MAY BE OBTAINED AT THE
PRINCIPAL OFFICE OF THE ISSUER. SUCH SALE AND TRANSFER RESTRICTIONS
INCLUDING THE RIGHT OF REPURCHASE AND RIGHT OF FIRST REFUSAL ARE BINDING ON
TRANSFEREES OF THESE SHARES.

THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO RESTRICTIONS ON
TRANSFER FOR A PERIOD OF TIME AFTER THE EFFECTIVE DATE OF ANY PUBLIC
OFFERING OF THE ISSUER, WHICH ARE SET FORTH IN A CERTAIN AGREEMENT BETWEEN
THE ISSUER AND THE ORIGINAL HOLDER OF THESE SHARES, A COPY OF WHICH MAY BE
OBTAINED AT THE PRINCIPAL OFFICE OF THE ISSUER, AND SUCH RESTRICTIONS ARE
BINDING ON TRANSFEREES OF THESE SHARES.

     12.2 Stop-Transfer Instructions. Purchaser agrees that, to ensure
compliance with the restrictions imposed by this Exercise Agreement, the Company may issue
appropriate “stop-transfer” instructions to its transfer agent, if any, and if the Company
transfers its own securities, it may make appropriate notations to the same effect in its own
records.

     12.3 Refusal to Transfer. The Company will not be required (a) to transfer
on its books any Shares that have been sold or otherwise transferred in violation of any of the
provisions of this Exercise Agreement or (b) to treat as owner of such Shares, or to accord the
right to vote or pay dividends to any purchaser or other transferee to whom such Shares have been
so transferred.

13. TAX CONSEQUENCES. PURCHASER UNDERSTANDS THAT PURCHASER MAY SUFFER ADVERSE
TAX CONSEQUENCES AS A RESULT OF PURCHASER’S PURCHASE OR DISPOSITION OF THE SHARES. PURCHASER
REPRESENTS: (i) THAT PURCHASER HAS CONSULTED WITH ANY TAX ADVISER THAT PURCHASER DEEMS ADVISABLE
IN CONNECTION WITH THE PURCHASE OR DISPOSITION OF THE SHARES AND (ii) THAT PURCHASER IS NOT RELYING
ON THE COMPANY FOR ANY TAX ADVICE. IN PARTICULAR, IF UNVESTED SHARES ARE SUBJECT TO REPURCHASE
BY THE COMPANY, PURCHASER REPRESENTS THAT PURCHASER HAS CONSULTED WITH PURCHASER’S OWN TAX ADVISER
CONCERNING THE ADVISABILITY OF FILING AN 83(b) ELECTION WITH THE INTERNAL REVENUE SERVICE, WHICH
MUST BE FILED WITHIN THIRTY (30) DAYS OF THE PURCHASE OF SHARES TO BE EFFECTIVE. THIS SUMMARY IS
NECESSARILY INCOMPLETE, AND THE TAX LAWS AND REGULATIONS ARE SUBJECT TO CHANGE. PURCHASER SHOULD
CONSULT HIS OR HER OWN TAX ADVISER BEFORE EXERCISING THIS OPTION OR DISPOSING OF THE SHARES. Set
forth below is a brief summary as of the date the Plan was adopted by the Board of some of the U.S.
Federal tax consequences of exercise of the Option and disposition of the Shares.

-8-

 

     13.1 Exercise of Incentive Stock Option. If the Option qualifies as an ISO,
there will be no regular U.S. Federal income tax liability upon the exercise of the Option,
although the excess, if any, of the Fair Market Value of the Shares on the date of exercise over
the Exercise Price will be treated as a tax preference item for U.S. Federal alternative minimum
tax purposes and may subject Purchaser to the alternative minimum tax in the year of exercise.

     13.2 Exercise of Nonqualified Stock Option. If the Option does not qualify
as an ISO, there may be a regular U.S. Federal income tax liability upon the exercise of the
Option. Purchaser will be treated as having received compensation income (taxable at ordinary
income tax rates) equal to the excess, if any, of the Fair Market Value of the Shares on the date
of exercise over the Exercise Price. If Purchaser is or was an employee of the Company, the
Company may be required to withhold from Purchaser’s compensation or collect from Purchaser and pay
to the applicable taxing authorities an amount equal to a percentage of this compensation income at
the time of exercise.

     13.3 Exercise of Enterprise Management Incentive Stock Option. Provided
there have been no disqualifying events in relation to the EMI Stock Option for the purposes of
ITEPA, no income tax or social security contributions will be payable on the exercise of the EMI
Stock Option.

     13.4 Disposition of Shares. The following tax consequences may apply upon
disposition of the Shares.

          (a) Incentive Stock Options. If the Shares are held for more than twelve
(12) months after the date of purchase of the Shares pursuant to the exercise of an ISO and are
disposed of more than two (2) years after the Date of Grant, any gain realized on disposition of
the Shares will be treated as long term capital gain for federal income tax purposes. If Vested
Shares purchased under an ISO are disposed of within the applicable one (1) year or two (2) year
period, any gain realized on such disposition will be treated as compensation income (taxable at
ordinary income rates in the year of the disposition) to the extent of the excess, if any, of the
Fair Market Value of the Shares on the date of exercise over the Exercise Price. To the extent the
Shares were exercised prior to vesting coincident with the filing of an 83(b) Election, the amount
taxed because of a disqualifying disposition will be based upon the excess, if any, of the fair
market value on the date of vesting over the exercise price.

          (b) Nonqualified Stock Options. If the Shares are held for more than twelve
(12) months after the date of purchase of the Shares pursuant to the exercise of an NQSO, any gain
realized on disposition of the Shares will be treated as long term capital gain.

          (c) UK Options. If Participant is subject to U.K. taxation, the difference between
the Exercise Price and the Fair Market Value of the Shares at exercise will be subject to U.K.
capital gains tax.

          (c) Withholding. The Company may be required to withhold from the
Purchaser’s compensation or collect from the Purchaser and pay to the applicable taxing authorities
an amount equal to a percentage of this compensation income, including without limitation any
taxation or employer or employees’ social security contributions which must be withheld through the
U.K. PAYE system and any other similar system.

     13.5 Section 83(b) Election for Unvested Shares. With respect to Unvested
Shares, which are subject to the Repurchase Option, unless an election is filed by the Purchaser
with the U.S. Internal Revenue Service (and, if necessary, the proper state taxing authorities),
within 30 days of the purchase of the Unvested Shares, electing pursuant to Section 83(b)
of the Code (and similar state tax provisions, if applicable) to be taxed currently on any
difference between the Exercise Price of the Unvested Shares and their Fair Market Value on the
date of purchase, to the extent Purchaser is subject
to U.S. taxation,

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there may be a recognition of taxable income (including, where applicable,
alternative minimum taxable income) to the Purchaser, measured by the excess, if any, of the Fair
Market Value of the Unvested Shares at the time they cease to be Unvested Shares, over the Exercise
Price of the Unvested Shares. A form of Election under Section 83(b) is attached hereto as
Exhibit 4 for reference.

14. TERMINATION OF RIGHT OF FIRST REFUSAL. The Right of First Refusal will
terminate as to all Shares: (i) on the effective date of the first sale of Common Stock of the
Company to the general public pursuant to a registration statement filed with and declared
effective by the SEC under the 1933 Act (other than a registration statement relating solely to the
issuance of Common Stock pursuant to a business combination or an employee incentive or benefit
plan) or (ii) on any transfer or conversion of Shares made pursuant to a statutory merger or
statutory consolidation of the Company with or into another corporation or corporations if the
common stock of the surviving corporation or any direct or indirect parent corporation thereof is
registered under the Securities Exchange Act of 1934, as amended.

15. COMPLIANCE WITH LAWS AND REGULATIONS. The issuance and transfer of the
Shares will be subject to and conditioned upon compliance by the Company and Purchaser with all
applicable state and U.S. Federal laws and regulations and with all applicable requirements of any
stock exchange or automated quotation system on which the Company’s Common Stock may be listed or
quoted at the time of such issuance or transfer.

16. SUCCESSORS AND ASSIGNS. The Company may assign any of its rights under this
Exercise Agreement, including its rights to purchase Shares under the Repurchase Option and the
Right of First Refusal. This Exercise Agreement shall be binding upon and inure to the benefit of
the successors and assigns of the Company. Subject to the restrictions on transfer herein set
forth, this Exercise Agreement will be binding upon Purchaser and Purchaser’s heirs, executors,
administrators, legal representatives, successors and assigns.

17. REMEDIES. The parties agree and acknowledge that money damages may not be an
adequate remedy for any breach of the provisions of this Agreement and that the Company and the
Purchaser will have the right to injunctive relief and specific performance (without the necessity
of posting a bond), in addition to all of its rights and remedies at law or in equity, to enforce
the provisions of this Agreement. Nothing contained in this Agreement will be construed to confer
upon any Person who is not a party any rights or benefits, as a third party beneficiary or
otherwise.

18. GOVERNING LAW; SEVERABILITY. This Exercise Agreement shall be governed by
and construed in accordance with the internal laws of the State of Utah as such laws are applied to
agreements between Utah residents entered into and to be performed entirely within Utah. If any
provision of this Exercise Agreement is determined by a court of law to be illegal or
unenforceable, then such provision will be enforced to the maximum extent possible and the other
provisions will remain fully effective and enforceable.

19. NOTICES. Any notice required to be given or delivered to the Company shall
be in writing and addressed to the Corporate Secretary of the Company at its principal corporate
offices. Any notice required to be given or delivered to Purchaser shall be in writing and
addressed to Purchaser at the address indicated above or to such other address as Purchaser may
designate in writing from time to time to the Company. All notices shall be deemed effectively
given upon personal delivery, (a) three (3) days after deposit in the United States mail by
certified or registered mail (return receipt requested), (b) one (1) business day after its deposit
with any return receipt express courier (prepaid), or (c) one (1) business day after transmission
by rapifax or telecopier.

-10-

 

20. FURTHER INSTRUMENTS. The parties agree to execute such further instruments
and to take such further action as may be reasonably necessary to carry out the purposes and intent
of this Exercise Agreement.

21. HEADINGS. The captions and headings of this Exercise Agreement are included
for ease of reference only and will be disregarded in interpreting or construing this Exercise
Agreement. All references herein to Sections will refer to Sections of this Exercise Agreement.

22. ENTIRE AGREEMENT. The Plan, the Stock Option Agreement and this Exercise
Agreement, together with all Exhibits thereto, constitute the entire agreement and understanding of
the parties with respect to the subject matter of this Exercise Agreement, and supersede all prior
understandings and agreements, whether oral or written, between the parties hereto with respect to
the specific subject matter hereof.

23. CERTAIN DEFINITIONS. Capitalized terms not otherwise defined in this
Exercise Agreement shall have the meanings ascribed to them in the Plan. For purposes of this
Agreement the following terms have the meanings set forth below:

     23.1 "Surrender of Shares” means the surrender of the Company’s Common Stock that
(a) either (i) have been owned by Purchaser for more than six (6) months and have been paid for
within the meaning of SEC Rule 144; or (ii) were obtained by Participant in the open public market;
and (b) are clear of all liens, claims, encumbrances or security interests.

     23.2 "Same Day Sale or Margin Commitment” means, provided that a public market for the
Company’s stock exists: (a) a “same day sale” commitment from Participant and a broker-dealer that
is a member of the National Association of Securities Dealers (an “NASD Dealer”) whereby
Participant irrevocably elects to exercise the Option and to sell a portion of the Shares so
purchased sufficient to pay for the total Exercise Price and whereby the NASD Dealer irrevocably
commits upon receipt of such Shares to forward the total Exercise Price directly to the Company, or
(b) through a “margin” commitment from Participant and an NASD Dealer whereby Participant
irrevocably elects to exercise the Option and to pledge the Shares so purchased to the NASD Dealer
in a margin account as security for a loan from the NASD Dealer in the amount of the total Exercise
Price, and whereby the NASD Dealer irrevocably commits upon receipt of such Shares to forward the
total Exercise Price directly to the Company.

-11-

 

EXHIBIT 1

STOCK POWER AND ASSIGNMENT SEPARATE FROM STOCK CERTIFICATE

     FOR VALUE RECEIVED and pursuant to that certain Stock Option Exercise Agreement No. ___
dated as of ___, ___, (the “Agreement”), the undersigned hereby sells, assigns and
transfers unto                     , ___shares of the Common Stock $0.001, par value per
share, of Omniture, Inc., a Delaware corporation (the “Company”), standing in the undersigned’s
name on the books of the Company represented by Certificate No(s). ___delivered herewith, and
does hereby irrevocably constitute and appoint the Secretary of the Company as the undersigned’s
attorney-in-fact, with full power of substitution, to transfer said stock on the books of the
Company. THIS ASSIGNMENT MAY ONLY BE USED AS AUTHORIZED BY THE AGREEMENT AND ANY EXHIBITS THERETO.

	 	 	 	 	 
	Dated:
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	PURCHASER
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	(Signature)
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	(Please Print Name)
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	(Spouse’s Signature, if any)
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	(Please Print Spouse’s Name)

Instructions to Purchaser: Please do not fill in any blanks other than the signature line.
The purpose of this Stock Power and Assignment is to enable the Company to acquire the shares upon
exercise of its “Repurchase Option” and/or “Right of First Refusal” set forth in the Exercise
Agreement without requiring additional signatures on the part of the Purchaser or Purchaser’s
Spouse.

 

 

EXHIBIT 2

SPOUSE CONSENT

     The undersigned spouse of ___(the “Purchaser”) has read, understands, and hereby
approves the Stock Option Exercise Agreement between Purchaser and the Company (the “Agreement”).
In consideration of the Company’s granting my spouse the right to purchase the Shares as set forth
in the Agreement, the undersigned hereby agrees to be irrevocably bound by the Agreement and
further agrees that any community property interest I may have in the Shares shall similarly be
bound by the Agreement. The undersigned hereby appoints Purchaser as my attorney-in-fact with
respect to any amendment or exercise of any rights under the Agreement.

	 	 	 	 	 
	Dated:
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	Print Name of Purchaser’s Spouse
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	Signature of Purchaser’s Spouse
	 
	 	 	 	 
	 

	 	Address:	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 

 

 

EXHIBIT 3

COPY OF PURCHASER’S CHECK

 

 

EXHIBIT 4

ELECTION UNDER SECTION 83(B) OF THE INTERNAL REVENUE CODE

The undersigned Taxpayer hereby elects, pursuant to Section 83(b) of the Internal Revenue Code, to
include in gross income for the Taxpayer’s current taxable year the excess, if any, of the fair
market value of the property described below at the time of transfer over the amount paid for such
property, as compensation for services.

	 	 	 	 	 
	1.

	 	TAXPAYER’S NAME:	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	TAXPAYER’S ADDRESS:	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	SOCIAL SECURITY NUMBER:	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	2.	 	The property with respect to which the election is made is described as follows: _______
shares of Common Stock of Omniture, Inc., a Delaware corporation (the “Company”), which is
Taxpayer’s employer or the corporation for whom the Taxpayer performs services.
	 
	 	 	 	 
	3.	 	The date on which the shares were purchased was                      and this election is made for
calendar year 200_.
	 
	 	 	 	 
	4.	 	The shares are subject to the following restrictions: The Company may repurchase all or a
portion of the shares at the Taxpayer’s original purchase price under certain conditions at
the time of Taxpayer’s termination of employment or services.
	 
	 	 	 	 
	5.	 	The fair market value of the shares (without regard to restrictions other than restrictions
which by their terms will never lapse) was $                     per share at the time of purchase.
	 
	 	 	 	 
	6.	 	The amount paid for such shares was $                     per share.
	 
	 	 	 	 
	7.	 	The Taxpayer has submitted a copy of this statement to the Company.

THIS ELECTION MUST BE FILED WITH THE INTERNAL REVENUE SERVICE (“IRS”), AT THE OFFICE WHERE THE
TAXPAYER FILES ANNUAL INCOME TAX RETURNS, WITHIN 30 DAYS AFTER THE DATE OF TRANSFER OF THE
PROPERTY, AND MUST ALSO BE FILED WITH THE TAXPAYER’S INCOME TAX RETURNS FOR THE CALENDAR YEAR. THE
ELECTION CANNOT BE REVOKED WITHOUT THE CONSENT OF THE IRS.

	 	 	 	 	 	 	 
	Dated:
	 	 	 	 	 	 
	 

	 	 
	 	 	 	 
	 

	 	 	 	 
	 	Taxpayer’s Signature

 

 

Exhibit 10.2B

[CALIFORNIA MASTER FORM-DELETE THIS HEADING BEFORE USING]

No.                     

OMNITURE, INC.

1999 EQUITY INCENTIVE PLAN

STOCK OPTION AGREEMENT

THIS STOCK OPTION AGREEMENT (“Agreement”) is made and entered into as of the date of grant set
forth below (“Date of Grant”) by and between Omniture, Inc., a Delaware corporation (“Company”),
and the participant named below (“Participant”).

	 	 	 	 	 
	Participant:	 	[ENTER OPTIONEE’S FULL NAME]
	 
	 	 	 	 
	Social Security Number:	 	[ENTER OPTIONEE’S SOCIAL SECURITY NUMBER]
	 
	 	 	 	 
	Address:	 	[ENTER OPTIONEE’S HOME ADDRESS]
	 
	 	 	 	 
	Total Option Shares:	 	[ENTER TOTAL NUMBER OF SHARES]
	 
	 	 	 	 
	Exercise Price Per Share:	 	[ENTER EXERCISE PRICE]
	 
	 	 	 	 
	Date of Grant:	 	[ENTER DATE OF BOARD APPROVAL]
	 
	 	 	 	 
	First Vesting Date:	 	[ENTER DATE THAT IS ONE YEAR FROM GRANT DATE]
	 
	 	 	 	 
	Expiration Date:	 	[ENTER DATE THAT IS TEN YEARS FROM GRANT DATE]
	 
	 	 	 	 
	Classification of Participant:

	 	[ ] Exempt Employee
	 	[ ] Nonexempt Employee
	 
	 	 	 	 
	Type of Stock Option:

	 	[ ] Incentive Stock Option
	 	[ ] Nonqualified Stock Option
	 
	 	 	 	 
	Vesting Schedule:	 	20% of the Shares will become Vested Shares (as defined below) on the
First Vesting Date specified above, and an additional 20% of the Shares will become
Vested Shares at the end of each full year thereafter.

The Company hereby grants to Participant an option (“Option”) to purchase the total number of
shares of Common Stock of the Company set forth above as Total Option Shares (“Shares”) at the
Exercise Price Per Share set forth above (“Exercise Price”), subject to all of the terms and
conditions of this Agreement and the Company’s 1999 Equity Incentive Plan (“Plan”).

This Agreement incorporates by reference the Stock Option Agreement Terms and Conditions attached
hereto.

IN WITNESS WHEREOF, the Company has caused this Agreement to be executed by its duly authorized
representative and Participant has executed this Agreement, effective as of the Date of Grant.

	 	 	 	 	 	 	 
	OMNITURE, INC.	 	 	 	PARTICIPANT
	 
	 	 	 	 	 	 
	By:
	 	 	 	 	 	 
	 

	 	 
	 	 	 	 
	 

	 	 	 	 	 	(Signature)
	 
	 	 	 	 	 	 
	Name:
	 	 	 	 	 	 
	 

	 	 
	 	 	 	 
	 

	 	 	 	 	 	(Please print full name)
	 
	 	 	 	 	 	 
	Title:
	 	 	 	 	 	 
	 

	 	 	 	 	 	 

-1-

 

No.                     

STOCK OPTION AGREEMENT

TERMS AND CONDITIONS

1. Stock Option Grant Terms and Conditions. These terms and conditions are incorporated
by reference into the Stock Option Agreement to which these terms and conditions are attached.
Capitalized terms not defined herein shall have the meanings ascribed to them in the Plan.

2. Exercise Period.

     2.1 Exercise Period of Option. If Participant is classified as an “Exempt Employee”
above, this Option is immediately exercisable as to all of the Shares on the Date of Grant, and if
Participant is classified as a “Nonexempt Employee” above, this Option will be exercisable as to
all of the Shares on the date six (6) months following the Date of Grant, although in each case
the Shares issued upon exercise of the Option will be subject to the restrictions on transfer and
Repurchase Options set forth in Section 7, Section 8 and Section 9 below.
Provided Participant continues to provide services to the Company or to any Parent or Subsidiary
of the Company, the Shares issuable upon exercise of this Option will become Vested Shares (as
defined below) according to the Vesting Schedule set forth above until the Shares are vested with
respect to 100% of the Shares. If application of the vesting percentage causes a fractional
share, such share shall be rounded down to the nearest whole share for each month except for the
last month in such vesting period, at the end of which last month this Option shall become
exercisable for the full remainder of the Shares. Unvested Shares may not be sold or otherwise
transferred by Participant without the Company’s prior written consent. Notwithstanding any
provision in the Plan or this Agreement to the contrary, Options for Unvested Shares (as defined
in Section 2.2 of this Agreement) will not be exercisable on or after Participant’s
Termination Date.

     2.2 Vesting of Options. Shares that are vested pursuant to the schedule set forth
above are “Vested Shares.” Shares that are not vested pursuant to the schedule set forth above
are "Unvested Shares.”

     2.3 Expiration. The Option shall expire on the Expiration Date set forth above or as
provided in Section 3 below or pursuant to Section 5.6 of the Plan.

3. Termination.

     3.1 Termination Without Cause (Except Death or Disability). If Participant is
Terminated without Cause, except for death or Disability, the Option, to the extent (and only to
the extent) that it would have been exercisable by Participant on the Termination Date, may be
exercised by Participant no later than three (3) months after the Termination Date, but in any
event no later than the Expiration Date.

     3.2 Termination Because of Death or Disability. If Participant is Terminated because
of death or Disability of Participant (or Participant dies within three (3) months of Termination
when Termination is for any reason other than Participant’s Disability or for Cause), the Option,
to the extent that it is exercisable by Participant on the Termination Date, may be exercised by
Participant (or Participant’s legal representative) no later than twelve (12) months after the
Termination Date, but in any event no later than the Expiration Date. Any exercise
beyond (a) three (3) months after the Termination Date when the Termination is for any reason
other than the Participant’s death or disability, within the meaning of Section 22(e)(3) of the
Internal Revenue Code of 1986, as amended (the “Code”); or (b) twelve (12) months after the
Termination Date when the termination is for Participant’s disability, within the meaning of
Section 22(e)(3) of the Code, is deemed to be an NQSO.

-2-

 

     3.3 Termination for Cause. If Participant is Terminated for Cause, then the Option
will expire on Participant’s Termination Date, or at such later time and on such conditions as are
determined by the Committee.

     3.4 No Obligation to Employ. Nothing in the Plan or this Agreement shall confer on
Participant any right to continue in the employ of, or other relationship with, the Company or any
Parent or Subsidiary of the Company, or limit in any way the right of the Company or any Parent or
Subsidiary of the Company to terminate Participant’s employment or other relationship at any time,
with or without Cause.

4. Manner of Exercise.

     4.1 Stock Option Exercise Agreement. To exercise this Option, Participant (or in the
case of exercise after Participant’s death or incapacity, Participant’s executor, administrator,
heir or legatee, as the case may be) must deliver to the Company an executed stock option exercise
agreement in the form attached hereto as Exhibit A, or in such other form as may be
approved by the Committee from time to time (the “Exercise Agreement”), which shall set forth,
inter alia, (a) Participant’s election to exercise the Option, (b) the number of Shares being
purchased, (c) any restrictions imposed on the Shares and (d) any representations, warranties and
agreements regarding Participant’s investment intent and access to information as may be required
by the Company to comply with applicable securities laws. If someone other than Participant
exercises the Option, then such person must submit documentation reasonably acceptable to the
Company verifying that such person has the legal right to exercise the Option.

     4.2 Limitations on Exercise. The Option may not be exercised unless such exercise is
in compliance with all applicable federal and state securities laws, as they are in effect on the
date of exercise. The Option may not be exercised as to fewer than 100 Shares unless it is
exercised as to all Shares as to which the Option is then exercisable.

     4.3 Payment. The Exercise Agreement shall be accompanied by full payment of the
Exercise Price for the shares being purchased in cash (by check), or where permitted by law:

	 	(a)	 	by surrender of shares of the Company’s Common Stock that (i)
either (A) have been owned by Participant for more than six (6) months and
have been paid for within the meaning of SEC Rule 144 (and, if such shares
were purchased from the Company by use of a promissory note, such note has
been fully paid with respect to such shares); or (B) were obtained by
Participant in the open public market; and (ii) are clear of all liens,
claims, encumbrances or security interests;
	 
	 	(b)	 	provided that a public market for the Company’s stock exists:
(i) through a “same day sale” commitment from Participant and a broker-dealer
that is a member of the National Association of Securities Dealers (an “NASD
Dealer”) whereby Participant irrevocably elects to exercise the Option and to
sell a portion of the Shares so purchased sufficient to pay
for the total Exercise Price and whereby the NASD Dealer irrevocably
commits upon receipt of such Shares to forward the total Exercise Price
directly to the Company, or (ii) through a “margin” commitment from
Participant and an NASD Dealer whereby Participant irrevocably elects to
exercise the Option and to pledge the Shares so purchased to the NASD
Dealer in a margin account as security for a loan from the NASD Dealer in
the amount of the total Exercise Price, and whereby the NASD Dealer
irrevocably commits upon receipt of such Shares to forward the total
Exercise Price directly to the Company; or

-3-

 

	 	(c)	 	any other form of consideration approved by the Committee; or
	 
	 	(d)	 	by any combination of the foregoing.

     4.4 Tax Withholding. Prior to the issuance of the Shares upon exercise of the
Option, Participant must pay or provide for any applicable national, federal, state, local and
other similar withholding obligations of the Company. If the Committee permits, Participant may
provide for payment of withholding taxes upon exercise of the Option by requesting that the
Company retain the minimum number of Shares with a Fair Market Value equal to the minimum amount
of taxes required to be withheld; but in no event will the Company withhold Shares if such
withholding would result in adverse accounting consequences to the Company. In such case, the
Company shall issue the net number of Shares to the Participant by deducting the Shares retained
from the Shares issuable upon exercise.

     4.5 Issuance of Shares. Provided that the Exercise Agreement and payment are in form
and substance satisfactory to counsel for the Company, the Company shall issue the Shares
registered in the name of Participant, Participant’s authorized assignee, or Participant’s legal
representative, and shall deliver certificates representing the Shares with the appropriate
legends affixed thereto.

5. Notice of Disqualifying Disposition of ISO Shares. If designated as an Incentive Stock
Option above, the Option is intended to qualify as an “incentive stock option” (the “ISO”) within
the meaning of Section 422 of the Code. If the Option is an ISO, and if Participant sells or
otherwise disposes of any of the Shares acquired pursuant to the ISO on or before the later of (a)
the date two (2) years after the Date of Grant, and (b) the date one (1) year after transfer of
such Shares to Participant upon exercise of the Option, Participant shall immediately notify the
Company in writing of such disposition. Participant agrees that Participant may be subject to
income tax withholding by the Company on the compensation income recognized by Participant from
the early disposition by payment in cash or out of the current wages or other compensation payable
to Participant.

6. Compliance with Laws and Regulations. The Plan and this Agreement are intended to
comply with any regulations relating thereto. Any provision of this Agreement which is
inconsistent with any regulations relating thereto shall, without further act or amendment by the
Company or the Board, be reformed to comply with the requirements of any regulations relating
thereto. The exercise of the Option and the issuance and transfer of Shares shall be subject to
compliance by the Company and Participant with all applicable requirements of federal and state
securities laws and with all applicable requirements of any stock exchange on which the Company’s
Common Stock may be listed at the time of such issuance or transfer. Participant understands that
the Company is under no obligation to register or qualify the Shares with the SEC, any state
securities commission or any stock exchange to effect such compliance.

7. Nontransferability of Option. The Option may not be transferred in any manner other
than by will or by the laws of descent and distribution and may be exercised during the lifetime
of Participant only by Participant or in the event of Participant’s incapacity, by Participant’s
legal representative. The terms of the Option shall be binding upon the executors,
administrators, successors and assigns of Participant.

8. Company’s Repurchase Option for Unvested Shares. The Company, or its assignee, shall
have the option to repurchase Participant’s Unvested Shares (as defined in Section 2.2 of
this Agreement) on the terms and conditions set forth in the Exercise Agreement (the “Repurchase
Option”) if Participant is Terminated (as defined in the Plan) for any reason, or no reason,
including without limitation Participant’s death, Disability (as defined in the Plan), voluntary
resignation or termination by the Company with or without Cause. Notwithstanding the foregoing,
the Company shall retain the

-4-

 

Repurchase Option for Unvested Shares only as to that number of
Unvested Shares (whether or not exercised) that exceeds the number of shares which remain
unexercised.

9. Company’s Right of First Refusal. Unvested Shares may not be sold or otherwise
transferred by Participant without the Company’s prior written consent. Before any Vested Shares
held by Participant or any transferee of such Vested Shares may be sold or otherwise transferred
(including without limitation a transfer by gift or operation of law), the Company and/or its
assignee(s) shall have an assignable right of first refusal to purchase the Vested Shares to be
sold or transferred on the terms and conditions set forth in the Exercise Agreement (the “Right of
First Refusal”). The Company’s Right of First Refusal will terminate when the Company’s securities
become publicly traded.

10. Tax Consequences. Set forth below is a brief summary as of the Effective Date of the
Plan of some of the federal and California tax consequences of exercise of the Option and
disposition of the Shares. THIS SUMMARY IS NECESSARILY INCOMPLETE, AND THE TAX LAWS AND
REGULATIONS ARE SUBJECT TO CHANGE. PARTICIPANT SHOULD CONSULT A TAX ADVISER BEFORE EXERCISING THE
OPTION OR DISPOSING OF THE SHARES.

     10.1 Exercise of ISO. If the Option qualifies as an ISO, there will be no regular
federal or California income tax liability upon the exercise of the Option, although the excess,
if any, of the Fair Market Value of the Shares on the date of exercise over the Exercise Price
will be treated as a tax preference item for federal alternative minimum tax purposes and may
subject the Participant to the alternative minimum tax in the year of exercise.

     10.2 Exercise of Nonqualified Stock Option. If the Option does not qualify as an
ISO, there may be a regular federal and California or other state income tax liability upon the
exercise of the Option. Participant will be treated as having received compensation income
(taxable at ordinary income tax rates) equal to the excess, if any, of the Fair Market Value of
the Shares on the date of exercise over the Exercise Price. If Participant is a current or former
employee of the Company, the Company may be required to withhold from Participant’s compensation
or collect from Participant and pay to the applicable taxing authorities an amount equal to a
percentage of this compensation income at the time of exercise.

     10.3 Disposition of Shares. The following tax consequences may apply upon disposition
of the Shares.

          (a) Incentive Stock Options. If the Shares are held for more than twelve (12) months
after the date of the transfer of the Shares pursuant to the exercise of an ISO and are disposed of
more than two (2) years after the Date of Grant, any gain realized on disposition of the Shares
will be treated as long term capital gain for federal and California income tax purposes. If
Shares purchased under an ISO are disposed of within the applicable one (1) year or two (2) year
period, any gain realized on such disposition will be treated as compensation income (taxable at
ordinary income rates) to the extent of the excess, if any, of the Fair Market Value of the Shares
on the date of exercise over the Exercise Price.

          (b) Nonqualified Stock Options. If the Shares are held for more than twelve (12)
months after the date of the transfer of the Shares pursuant to the exercise of an NQSO, any gain
realized on disposition of the Shares will be treated as long term capital gain.

          (c) Withholding. The Company may be required to withhold from the Participant’s
compensation or collect from the Participant and pay to the applicable taxing authorities an amount
equal to a percentage of this compensation income.

-5-

 

     10.4. Section 83(b) Election for Unvested Shares. With respect to Unvested Shares,
which are subject to the Repurchase Option, unless an election is filed by the Participant with
the Internal Revenue Service (and, if necessary, the proper state taxing authorities), within 30
days of the purchase of the Unvested Shares, electing pursuant to Section 83(b) of the Code (and
similar state tax provisions, if applicable) to be taxed currently on any difference between the
Exercise Price of the Unvested Shares and their Fair Market Value on the date of purchase, there
may be a recognition of taxable income (including, where applicable, alternative minimum taxable
income) to the Participant, measured by the excess, if any, of the Fair Market Value of the
Unvested Shares at the time they cease to be Unvested Shares, over the Exercise Price of the
Unvested Shares.

11. Privileges of Stock Ownership. Participant shall not have any of the rights of a
stockholder with respect to any Shares until the Shares are issued to Participant.

12. Interpretation. Any dispute regarding the interpretation of this Agreement shall be
submitted by Participant or the Company to the Committee for review. The resolution of such a
dispute by the Committee shall be final and binding on the Company and Participant.

13. Entire Agreement. The Plan is incorporated herein by reference. This Agreement and
the Plan constitute the entire agreement of the parties and supersede all prior undertakings and
agreements with respect to the subject matter hereof.

14. Notices. Any notice required to be given or delivered to the Company under the terms
of this Agreement shall be in writing and addressed to the Corporate Secretary of the Company at
its principal corporate offices. Any notice required to be given or delivered to Participant
shall be in writing and addressed to Participant at the address indicated above or to such other
address as such party may designate in writing from time to time to the Company. All notices
shall be deemed to have been given or delivered upon: (a) personal delivery; (b) three (3) days
after deposit in the United States mail by certified or registered mail (return receipt
requested); (c) one (1) business day after deposit with any return receipt express courier
(prepaid); or (d) one (1) business day after transmission by facsimile, rapifax or telecopier.

15. Successors and Assigns. The Company may assign any of its rights under this
Agreement. including its rights to purchase Shares under the Repurchase Option and the Right of
First Refusal. This Agreement shall be binding upon and inure to the benefit of the successors
and assigns of the Company. Subject to the restrictions on transfer set forth herein, this
Agreement shall be binding upon Participant and Participant’s heirs, executors, administrators,
legal representatives, successors and assigns.

16. Governing Law. This Agreement shall be governed by and construed in accordance with
the laws of the State of Utah as such laws are applied to agreements between Utah residents
entered into and to be performed entirely within Utah. If any provision of this Agreement is
determined by a court of law to be illegal or unenforceable, then such provision will be enforced
to the maximum extent possible and the other provisions will remain fully effective and
enforceable.

17. Acceptance. Participant hereby acknowledges receipt of a copy of the Plan and this
Agreement. Participant has read and understands the terms and provisions thereof, and accepts the
Option subject to all the terms and conditions of the Plan and this Agreement. Participant
acknowledges that there may be adverse tax consequences upon exercise of the Option or disposition
of the Shares and that Participant should consult a tax adviser prior to such exercise or
disposition.

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EXHIBIT A

FORM OF STOCK OPTION EXERCISE AGREEMENT

 

 

No.      

OMNITURE, INC.

1999 EQUITY INCENTIVE PLAN

STOCK OPTION EXERCISE AGREEMENT

THIS STOCK OPTION EXERCISE AGREEMENT (“Exercise Agreement”) is made and entered into as of
                     (“Effective Date”) by and between Omniture, Inc., a Delaware corporation (“Company”),
and the purchaser named below (“Purchaser”).

	 	 	 	 	 	 	 
	Purchaser:
	 	 	 	 	 	 
	 	 	 
	Social Security Number:
	 	 	 	 	 	 
	 	 	 
	Address:
	 	 	 	 	 	 
	 	 	 
	 
	 	 	 	 	 	 
	 	 	 
	Total Number of Shares Purchased:
	 	 	 	 	 	 
	 	 	 
	Exercise Price Per Share:
	 	 	 	 	 	 
	 	 	 
	Total Purchase Price:
	 	 	 	 	 	 
	 	 	 
	Date of Grant:
	 	 	 	 	 	 
	 	 	 
	Type of Stock Option:
	 	o	 	Incentive	 	o Nonqualified
	Title to Shares:
	 	 	 	 	 	 
	 	 	 
	 	 	(exact spelling of the name(s) under which
Purchaser will take title to the Shares)
	Form of Title:	 	Purchaser desires to take title to the Shares as follows:
	 	 	o	 	Individual, as separate property
	 	 	o	 	Husband and wife, as community property
	 	 	o	 	Joint Tenants
	 	 	o	 	Other, please specify:  
	 
	 	 	 	 	 
	Form of Payment:	 	o	 	Cash (by check)
	 	 	o	 	Surrender of Shares
	 	 	o	 	Same Day Sale or Margin Commitment
	Exhibits:	 	1.	 	Stock Power and Assignment
	 	 	2.	 	Consent of Spouse
	 	 	3.	 	Copy of Check
	 	 	4.	 	Election under Section 83(b)

This Exercise Agreement incorporates by reference the Stock Option Exercise Agreement Terms and
Conditions attached hereto.

IN WITNESS WHEREOF, the Company has caused this Exercise Agreement to be executed by its duly
authorized representative and Participant has executed this Exercise Agreement, effective as of
the Effective Date.

	 	 	 	 	 	 	 
	OMNITURE, INC.	 	 	 	PURCHASER
	 
	 	 	 	 	 	 
	By:

	 	 	 	 	 	 
	 

	 	 
	 	 	 	 
	 

	 	 	 	 	 	(Signature)
	 
	 	 	 	 	 	 
	Name:
	 	 	 	 	 	 
	 

	 	 
	 	 	 	 
	 

	 	 	 	 	 	(Please print full name)
	 
	 	 	 	 	 	 
	Title:
	 	 	 	 	 	 
	 

	 	 	 	 	 	 

-1-

 

No.      

STOCK OPTION EXERCISE AGREEMENT

TERMS AND CONDITIONS

1. EXERCISE OF OPTION.

     1.1 Exercise. Pursuant to exercise of that certain option (the “Option”)
granted to Purchaser under the Company’s 1999 Equity Incentive Plan (the “Plan”). and subject to
the terms and conditions of this Exercise Agreement, Purchaser hereby purchases from the Company,
and the Company hereby sells to Purchaser, the Total Number of Shares set forth above (the
"Shares”) of the Company’s Common Stock $0.001 par value per share, at the Exercise Price Per Share
set forth above (the “Exercise Price”). As used in this Exercise Agreement, the term “Shares”
refers to the Shares purchased under this Exercise Agreement and includes all securities received
(a) in replacement of the Shares, (b) as a result of stock dividends or stock splits with respect
to the Shares, and (c) all securities received in replacement of the Shares in a merger,
recapitalization, reorganization or similar corporate transaction.

     1.2 Payment. Purchaser hereby delivers payment of the Exercise Price in the
manner permitted in the Stock Option Agreement as set forth on the first page above.

     1.3 Terms and Conditions. These terms and conditions are incorporated by reference
into the Stock Option Exercise Agreement to which these terms and conditions are attached.

2. DELIVERY.

     2.1 Deliveries by Purchaser. Purchaser hereby delivers to the Company (a)
this Exercise Agreement, (b) two (2) copies of a blank Stock Power and Assignment Separate from
Stock Certificate in the form of Exhibit 1 attached hereto (the “Stock Powers”), both
executed by Purchaser (and Purchaser’s spouse, if any), (c) if Purchaser is married, a Consent of
Spouse in the form of Exhibit 2 attached hereto (the “Spouse Consent”) executed by
Purchaser’s spouse, and (d) the Exercise Price and payment or other provision for any applicable
tax obligations in the form of a check, a copy of which is attached hereto as Exhibit 3.

     2.2 Deliveries by the Company. Upon its receipt of the Exercise Price,
payment or other provision for any applicable tax obligations and all the documents to be executed
and delivered by Purchaser to the Company under Section 2.1 above, the Company will issue a
duly executed stock certificate evidencing the Shares in the name of Purchaser to be placed in
escrow as provided in Section 11 below until expiration or termination of the Company’s
Right of First Refusal and Repurchase Option described in Section 8 and Section 9
below.

3. REPRESENTATIONS AND WARRANTIES OF PURCHASER. Purchaser represents and
warrants to the Company that:

     3.1 Agrees to Terms of the Plan. Purchaser has received a copy of the Plan
and the Stock Option Agreement, has read and understands the terms of the Plan, the Stock Option
Agreement and this Exercise Agreement, and agrees to be bound by their terms and conditions.
Purchaser acknowledges that there may be adverse tax consequences upon exercise of the Option or
disposition of the Shares, and that Purchaser should consult a tax adviser prior to such exercise
or disposition.

-2-

 

     3.2 Purchase for Own Account for Investment. Purchaser is purchasing the
Shares for Purchaser’s own account for investment purposes only and not with a view to, or for sale
in connection with, a distribution of the Shares within the meaning of the Securities Act.
Purchaser has no present intention of selling or otherwise disposing of all or any portion of the
Shares and no one other than Purchaser has any beneficial ownership of any of the Shares.

     3.3 Access to Information. Purchaser has had access to all information
regarding the Company and its present and prospective business, assets, liabilities and financial
condition that Purchaser reasonably considers important in making the decision to purchase the
Shares, and Purchaser has had ample opportunity to ask questions of the Company’s representatives
concerning such matters and this investment.

     3.4 Understanding of Risks. Purchaser is fully aware of: (a) the highly
speculative nature of the investment in the Shares; (b) the financial hazards involved; (c) the
lack of liquidity of the Shares and the restrictions on transferability of the Shares (e.g., that
Purchaser may not be able to sell or dispose of the Shares or use them as collateral for loans);
(d) the qualifications and backgrounds of the management of the Company; and (e) the tax
consequences of investment in the Shares. Purchaser is capable of evaluating the merits and risks
of this investment, has the ability to protect Purchaser’s own interests in this transaction and is
financially capable of bearing a total loss of this investment.

     3.5 No General Solicitation. At no time was Purchaser presented with or
solicited by any publicly issued or circulated newspaper, mail, radio, television or other form of
general advertising or solicitation in connection with the offer, sale and purchase of the Shares.

4. COMPLIANCE WITH SECURITIES LAWS. Purchaser understands and acknowledges that
the Shares have not been registered with the SEC under the Securities Act nor any applicable state
securities laws, and that, notwithstanding any other provision of the Stock Option Agreement to the
contrary, the exercise of any rights to purchase any Shares is expressly conditioned upon
compliance with the Securities Act and all applicable state securities laws. Purchaser agrees to
cooperate with the Company to ensure compliance with such laws.

5. RESTRICTED SECURITIES.

     5.1 No Transfer Unless Registered or Exempt. Purchaser understands that
Purchaser may not transfer any Shares unless such Shares are registered under the Securities Act or
qualified under applicable state securities laws or unless, in the opinion of counsel to the
Company, exemptions from such registration and qualification requirements are available. Purchaser
understands that only the Company may file a registration statement with the SEC and that the
Company is under no obligation to do so with respect to the Shares. Purchaser has also been
advised that exemptions from registration and qualification may not be available or may not permit
Purchaser to transfer all or any of the Shares in the amounts or at the times proposed by
Purchaser.

     5.2 SEC Rule 144. In addition, Purchaser has been advised that SEC Rule 144
promulgated under the Securities Act, which permits certain limited sales of unregistered
securities, is not presently available with respect to the Shares and, in any event, requires that
the Shares be held for a minimum of one (1) year, and in certain cases two (2) years, after they
have been purchased and paid for (within the meaning of Rule 144). Purchaser understands that Rule
144 may indefinitely restrict transfer of the Shares so long as Purchaser remains an “affiliate” of
the Company or if “current public information” about the Company (as defined in Rule 144) is not
publicly available.

-3-

 

     5.3 SEC Rule 701. To the extent the Shares are issued pursuant to SEC Rule
701 promulgated under the Securities Act, they may become freely tradeable by non-affiliates (under
limited conditions regarding the method of sale) 90 days after the first sale of Common Stock of
the Company to the general public pursuant to a registration statement filed with and declared
effective by the SEC, subject to the lengthier market standoff agreement contained in Section
7 of this Exercise Agreement or any other agreement entered into by Purchaser. Affiliates must
comply with the provisions (other than the holding period requirements) of Rule 144.

6. RESTRICTIONS ON TRANSFERS.

     6.1 Disposition of Shares. Purchaser hereby agrees that Purchaser shall
make no disposition of the Shares (other than as permitted by this Exercise Agreement) unless and
until:

          (a) Purchaser shall have notified the Company of the proposed disposition and
provided a written summary of the terms and conditions of the proposed disposition;

          (b) Purchaser shall have complied with all requirements of this Exercise Agreement
applicable to the disposition of the Shares;

          (c) Purchaser shall have provided the Company with written assurances, in form and
substance satisfactory to counsel for the Company, that (i) the proposed disposition does not
require registration of the Shares under the Securities Act or (ii) all appropriate actions
necessary for compliance with the registration requirements of the Securities Act or of any
exemption from registration available under the Securities Act (including Rule 144) have been
taken; and

          (d) Purchaser shall have provided the Company with written assurances, in form and
substance satisfactory to the Company, that the proposed disposition will not result in the
contravention of any transfer restrictions applicable to the Shares pursuant to the provisions of
the regulations referred to in Section 4 above.

     6.2 Restriction on Transfer. Purchaser shall not transfer, assign, grant a
lien or security interest in, pledge, hypothecate, encumber or otherwise dispose of any of the
Shares which are subject to the Company’s Repurchase Option or the Company’s Right of First Refusal
described below, except as permitted by this Exercise Agreement.

     6.3 Transferee Obligations. Each person (other than the Company) to whom
the Shares are transferred by means of one of the permitted transfers specified in this Exercise
Agreement must, as a condition precedent to the validity of such transfer, acknowledge in writing
to the Company that such person is bound by the provisions of this Exercise Agreement and that the
transferred Shares are subject to (a) both the Company’s Repurchase Option and the Company’s Right
of First Refusal granted hereunder; and (b) the market stand-off provisions of Section 7
below.

     6.4 Transfers in Violation of Agreement. Any transfer or attempted transfer
of any Shares in violation of any provision of this Agreement will be void, and the Company will
not record such transfer on its books or records or treat any purported transferee(s) of such
Shares as the owner of such shares for any purpose.

7. MARKET STANDOFF AGREEMENT. Purchaser agrees in connection with any
registration of the Company’s securities that, upon the request of the Company or the underwriters
managing any public offering of the Company’s securities, Purchaser will not sell or otherwise
dispose of any Shares without the prior written consent of the Company or such underwriters, as the
case may be, for such

-4-

 

period of time (not to exceed 180 days, unless requested in writing by the managing underwriter and
the Company to facilitate compliance with Rule 2711 of the National Association of Securities
Dealers or similar rule applicable to the Company) after the effective date of such registration
requested by such managing underwriters and subject to all restrictions as the Company or the
underwriters may specify. Purchaser further agrees to enter into any agreement reasonably required
by the underwriters to implement the foregoing.

8. COMPANY’S REPURCHASE OPTION FOR UNVESTED SHARES. The Company, or its
assignee, shall have the option to repurchase all or a portion of the Purchaser’s Unvested Shares
(as defined in Section 2.2 of the Stock Option Agreement) on the terms and conditions set
forth in this Section 8 (the “Repurchase Option”) if Purchaser is Terminated (as defined in
the Plan) for any reason, or no reason, including without limitation, Purchaser’s death, Disability
(as defined in the Plan), voluntary resignation or termination by the Company with or without
Cause. Notwithstanding the foregoing, the Company shall retain the Repurchase Option for Unvested
Shares only as to that number of Unvested Shares (whether or not exercised) that exceeds the number
of Vested shares which remain unexercised.

     8.1 Termination and Termination Date. In case of any dispute as to whether
Purchaser is Terminated, the Committee shall have discretion to determine whether Purchaser has
been Terminated and the effective date of such Termination (the “Termination Date”).

     8.2 Exercise of Repurchase Option. At any time within 90 days after the
Purchaser’s Termination Date (or, in the case of securities issued upon exercise of an Option after
the Purchaser’s Termination Date, within 90 days after the date of such exercise), the Company, or
its assignee, may elect to repurchase any or all the Purchaser’s Unvested Shares by giving
Purchaser written notice of exercise of the Repurchase Option.

     8.3 Calculation of Repurchase Price for Unvested Shares. The Company or its
assignee shall have the option to repurchase from Purchaser (or from Purchaser’s personal
representative as the case may be) the Unvested Shares at the Purchaser’s Exercise Price,
proportionately adjusted for any stock split or similar change in the capital structure of the
Company as set forth in Section 2.2 of the Plan (the “Repurchase Price”).

     8.4 Payment of Repurchase Price. The Repurchase Price shall be payable, at
the option of the Company or its assignee, by check or by cancellation of all or a portion of any
outstanding purchase money indebtedness owed by Purchaser to the Company or such assignee, or by
any combination thereof. The Repurchase Price shall be paid without interest within the term of
the Repurchase Option as described in Section 8.2 above.

     8.5 Right of Termination Unaffected. Nothing in this Exercise Agreement
shall be construed to limit or otherwise affect in any manner whatsoever the right or power of the
Company (or any Parent or Subsidiary of the Company) to terminate Purchaser’s employment or other
relationship with Company (or the Parent or Subsidiary of the Company) at any time, for any reason
or no reason, with or without Cause.

9. COMPANY’S RIGHT OF FIRST REFUSAL. Unvested Shares may not be sold or
otherwise transferred without the Company’s prior written consent. Before any Vested Shares held
by Purchaser or any transferee of such Shares (either sometimes referred to herein as the “Holder”)
may be sold or otherwise transferred (including, without limitation, a transfer by gift or
operation of law), the Company and/or its assignee(s) will have a right of first refusal to
purchase the Vested Shares to be sold or transferred (the “Offered Shares”) on the terms and
conditions set forth in this Section 9 (the “Right of First Refusal”).

-5-

 

     9.1 Notice of Proposed Transfer. The Holder of the Offered Shares will
deliver to the Company a written notice (the “Notice”) stating: (a) the Holder’s bona fide
intention to sell or otherwise transfer the Offered Shares; (b) the name and address of each
proposed purchaser or other transferee (the “Proposed Transferee”); (c) the number of Offered
Shares to be transferred to each Proposed Transferee; (d) the bona fide cash price or other
consideration for which the Holder proposes to transfer the Offered Shares (the “Offered Price”);
and (e) that the Holder acknowledges this Notice is an offer to sell the Offered Shares to the
Company and/or its assignee(s) pursuant to the Company’s Right of First Refusal at the Offered
Price as provided for in this Exercise Agreement.

     9.2 Exercise of Right of First Refusal. At any time within 90 days after
the date of the Notice, the Company and/or its assignee(s) may, by giving written notice to the
Holder, elect to purchase all (or, with the consent of the Holder, less than all) the Offered
Shares proposed to be transferred to any one or more of the Proposed Transferees named in the
Notice, at the purchase price, determined as specified below.

     9.3 Purchase Price. The purchase price for the Offered Shares purchased
under this Section 9 will be the Offered Price, provided that if the Offered Price consists
of no legal consideration (as, for example, in the case of a transfer by gift) the purchase price
will be the fair market value of the Offered Shares as determined in good faith by the Company’s
Board of Directors. If the Offered Price includes consideration other than cash, then the value of
the non-cash consideration, as determined in good faith by the Company’s Board of Directors, will
conclusively be deemed to be the cash equivalent value of such non-cash consideration.

     9.4 Payment. Payment of the purchase price for the Offered Shares will be
payable, at the option of the Company and/or its assignee(s) (as applicable), by check or by
cancellation of all or a portion of any outstanding purchase money indebtedness owed by the Holder
to the Company (or to such assignee, in the case of a purchase of Offered Shares by such assignee)
or by any combination thereof. The purchase price will be paid without interest within 60 days
after the Company’s receipt of the Notice, or, at the option of the Company and/or its assignee(s),
in the manner and at the time(s) set forth in the Notice.

     9.5 Holder’s Right to Transfer. If all of the Offered Shares proposed in
the Notice to be transferred to a given Proposed Transferee are not purchased by the Company and/or
its assignee(s) as provided in this Section 9, then the Holder may sell or otherwise
transfer such Offered Shares to each Proposed Transferee at the Offered Price or at a higher price,
provided that (a) such sale or other transfer is consummated within 120 days after the date of the
Notice, (b) any such sale or other transfer is effected in compliance with all applicable
securities laws, and (c) each Proposed Transferee agrees in writing that the provisions of this
Section 9 will continue to apply to the Offered Shares in the hands of such Proposed
Transferee. If the Offered Shares described in the Notice are not transferred to each Proposed
Transferee within such 120-day period, then a new Notice must be given to the Company pursuant to
which the Company will again be offered the Right of First Refusal before any Shares held by the
Holder may be sold or otherwise transferred.

     9.6 Exempt Transfers. Notwithstanding anything to the contrary in this
Section 9, the following transfers of Vested Shares will be exempt from the Right of First
Refusal: (a) the transfer of any or all of the Vested Shares during Purchaser’s lifetime by gift or
on Purchaser’s death by will or intestacy to Purchaser’s “Immediate Family” (as defined below) or
to a trust for the benefit of Purchaser or Purchaser’s Immediate Family, provided that each
transferee or other recipient agrees in a writing satisfactory to the Company that the provisions
of this Section 9 will continue to apply to the transferred Vested Shares in the hands of
such transferee or other recipient; (b) any transfer or conversion of Vested Shares made pursuant
to a statutory merger or statutory consolidation of the Company with or into

-6-

 

another corporation or corporations; or (c) any transfer of Vested Shares pursuant to the
winding up and dissolution of the Company. As used herein, the term “Immediate Family” will mean
Purchaser’s spouse, the lineal descendant or antecedent, father, mother, brother or sister, child,
adopted child, grandchild or adopted grandchild of the Purchaser or the Purchaser’s spouse, or the
spouse of any of the above.

     9.7 Encumbrances on Shares. Purchaser may grant a lien or security interest
in, or pledge, hypothecate or encumber Vested Shares only if each party to whom such lien or
security interest is granted, or to whom such pledge, hypothecation or other encumbrance is made,
agrees in a writing satisfactory to the Company that: (a) such lien, security interest, pledge,
hypothecation or encumbrance will not apply to such Vested Shares after they are acquired by the
Company and/or its assignees under this Section 9; and (b) the provisions of this
Section 9 will continue to apply to such Vested Shares in the hands of such party and any
transferee of such party. Purchaser may not grant a lien or security interest in, or pledge,
hypothecate or encumber, any Unvested Shares.

10. RIGHTS AS A STOCKHOLDER. Subject to the terms and conditions of this
Exercise Agreement, Purchaser will have all of the rights of a stockholder of the Company with
respect to the Shares from and after the date that Shares are issued to Purchaser until such time
as Purchaser disposes of the Shares or the Company and/or its assignee(s) exercise(s) the
Repurchase Option or the Right of First Refusal. Upon an exercise of the Repurchase Option or the
Right of First Refusal, Purchaser will have no further rights as a holder of the Shares so
purchased upon such exercise, other than the right to receive payment for the Shares so purchased
in accordance with the provisions of this Exercise Agreement, and Purchaser will promptly surrender
the stock certificate(s) evidencing the Shares so purchased to the Company for transfer or
cancellation.

11. ESCROW. As security for Purchaser’s faithful performance of this Exercise
Agreement, Purchaser agrees, immediately upon receipt of the stock certificate(s) evidencing the
Shares, to deliver such certificate(s), together with the Stock Powers executed by Purchaser and by
Purchaser’s spouse, if any (with the date and number of Shares left blank), to the Secretary of the
Company or other designee of the Company (the “Escrow Holder”), who is hereby appointed to hold
such certificate(s) and Stock Powers in escrow and to take all such actions and to effectuate all
such transfers and/or releases of such Shares as are in accordance with the terms of this Exercise
Agreement. Purchaser and the Company agree that Escrow Holder will not be liable to any party to
this Exercise Agreement (or to any other party) for any actions or omissions unless Escrow Holder
is grossly negligent or intentionally fraudulent in carrying out the duties of Escrow Holder under
this Exercise Agreement. Escrow Holder may rely upon any letter, notice or other document executed
with any signature purported to be genuine and may rely on the advice of counsel and obey any order
of any court with respect to the transactions contemplated by this Exercise Agreement. The Shares
will be released from escrow upon termination of both the Repurchase Option and the Right of First
Refusal.

12. RESTRICTIVE LEGENDS AND STOP-TRANSFER ORDERS.

     12.1 Legends. Purchaser understands and agrees that the Company will place
the legends set forth below or similar legends on any stock certificate(s) evidencing the Shares,
together with any other legends that may be required by state or U.S. Federal securities laws, the
Company’s Certificate of Incorporation or Bylaws, any other agreement between Purchaser and the
Company or any agreement between Purchaser and any third party:

THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE
SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), OR UNDER THE
SECURITIES LAWS OF CERTAIN STATES. THESE SECURITIES ARE SUBJECT TO
RESTRICTIONS ON TRANSFERABILITY

-7-

 

AND RESALE AND MAY NOT BE TRANSFERRED OR RESOLD EXCEPT AS PERMITTED UNDER
THE SECURITIES ACT AND APPLICABLE STATE SECURITIES LAWS, PURSUANT TO
REGISTRATION OR EXEMPTION THEREFROM. INVESTORS SHOULD BE AWARE THAT THEY
MAY BE REQUIRED TO BEAR THE FINANCIAL RISKS OF THIS INVESTMENT FOR AN
INDEFINITE PERIOD OF TIME. THE ISSUER OF THESE SECURITIES MAY REQUIRE AN
OPINION OF COUNSEL IN FORM AND SUBSTANCE SATISFACTORY TO THE ISSUER TO THE
EFFECT THAT ANY PROPOSED TRANSFER OR RESALE IS IN COMPLIANCE WITH THE
SECURITIES ACT AND ANY APPLICABLE STATE SECURITIES LAWS.

THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO CERTAIN
RESTRICTIONS ON RESALE AND TRANSFER, INCLUDING THE RIGHT OF REPURCHASE AND
RIGHT OF FIRST REFUSAL OPTIONS HELD BY THE ISSUER AND/OR ITS ASSIGNEE(S) AS
SET FORTH IN A STOCK OPTION EXERCISE AGREEMENT BETWEEN THE ISSUER AND THE
ORIGINAL HOLDER OF THESE SHARES, A COPY OF WHICH MAY BE OBTAINED AT THE
PRINCIPAL OFFICE OF THE ISSUER. SUCH SALE AND TRANSFER RESTRICTIONS
INCLUDING THE RIGHT OF REPURCHASE AND RIGHT OF FIRST REFUSAL ARE BINDING ON
TRANSFEREES OF THESE SHARES.

THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO RESTRICTIONS ON
TRANSFER FOR A PERIOD OF TIME AFTER THE EFFECTIVE DATE OF ANY PUBLIC
OFFERING OF THE ISSUER, WHICH ARE SET FORTH IN A CERTAIN AGREEMENT BETWEEN
THE ISSUER AND THE ORIGINAL HOLDER OF THESE SHARES, A COPY OF WHICH MAY BE
OBTAINED AT THE PRINCIPAL OFFICE OF THE ISSUER, AND SUCH RESTRICTIONS ARE
BINDING ON TRANSFEREES OF THESE SHARES.

     12.2 Stop-Transfer Instructions. Purchaser agrees that, to ensure
compliance with the restrictions imposed by this Exercise Agreement, the Company may issue
appropriate “stop-transfer” instructions to its transfer agent, if any, and if the Company
transfers its own securities, it may make appropriate notations to the same effect in its own
records.

     12.3 Refusal to Transfer. The Company will not be required (a) to transfer
on its books any Shares that have been sold or otherwise transferred in violation of any of the
provisions of this Exercise Agreement or (b) to treat as owner of such Shares, or to accord the
right to vote or pay dividends to any purchaser or other transferee to whom such Shares have been
so transferred.

13. TAX CONSEQUENCES. PURCHASER UNDERSTANDS THAT PURCHASER MAY SUFFER ADVERSE
TAX CONSEQUENCES AS A RESULT OF PURCHASER’S PURCHASE OR DISPOSITION OF THE SHARES. PURCHASER
REPRESENTS: (a) THAT PURCHASER HAS CONSULTED WITH ANY TAX ADVISER THAT PURCHASER DEEMS ADVISABLE
IN CONNECTION WITH THE PURCHASE OR DISPOSITION OF THE SHARES AND (b) THAT PURCHASER IS NOT RELYING
ON THE COMPANY FOR ANY TAX ADVICE. IN PARTICULAR, IF UNVESTED SHARES ARE SUBJECT TO REPURCHASE
BY THE COMPANY, PURCHASER REPRESENTS THAT PURCHASER HAS CONSULTED WITH PURCHASER’S OWN TAX ADVISER
CONCERNING THE ADVISABILITY OF FILING AN 83(b) ELECTION WITH THE INTERNAL REVENUE SERVICE, WHICH
MUST BE FILED WITHIN THIRTY (30) DAYS OF THE PURCHASE OF SHARES TO BE EFFECTIVE. THIS SUMMARY IS
NECESSARILY INCOMPLETE, AND THE TAX LAWS AND REGULATIONS ARE SUBJECT TO CHANGE. PURCHASER SHOULD
CONSULT HIS OR HER OWN TAX ADVISER BEFORE

-8-

 

EXERCISING THIS OPTION OR DISPOSING OF THE SHARES. Set forth below is a brief summary as of the
date the Plan was adopted by the Board of some of the U.S. Federal tax consequences of exercise of
the Option and disposition of the Shares.

     13.1 Exercise of Incentive Stock Option. If the Option qualifies as an ISO,
there will be no regular U.S. Federal income tax liability upon the exercise of the Option,
although the excess, if any, of the Fair Market Value of the Shares on the date of exercise over
the Exercise Price will be treated as a tax preference item for U.S. Federal alternative minimum
tax purposes and may subject Purchaser to the alternative minimum tax in the year of exercise.

     13.2 Exercise of Nonqualified Stock Option. If the Option does not qualify
as an ISO, there may be a regular U.S. Federal income tax liability upon the exercise of the
Option. Purchaser will be treated as having received compensation income (taxable at ordinary
income tax rates) equal to the excess, if any, of the Fair Market Value of the Shares on the date
of exercise over the Exercise Price. If Purchaser is or was an employee of the Company, the
Company may be required to withhold from Purchaser’s compensation or collect from Purchaser and pay
to the applicable taxing authorities an amount equal to a percentage of this compensation income at
the time of exercise.

     13.3 Disposition of Shares. The following tax consequences may apply upon
disposition of the Shares.

          (a) Incentive Stock Options. If the Shares are held for more than twelve
(12) months after the date of purchase of the Shares pursuant to the exercise of an ISO and are
disposed of more than two (2) years after the Date of Grant, any gain realized on disposition of
the Shares will be treated as long term capital gain for federal income tax purposes. If Vested
Shares purchased under an ISO are disposed of within the applicable one (1) year or two (2) year
period, any gain realized on such disposition will be treated as compensation income (taxable at
ordinary income rates in the year of the disposition) to the extent of the excess, if any, of the
Fair Market Value of the Shares on the date of exercise over the Exercise Price. To the extent the
Shares were exercised prior to vesting coincident with the filing of an 83(b) Election, the amount
taxed because of a disqualifying disposition will be based upon the excess, if any, of the fair
market value on the date of vesting over the exercise price.

          (b) Nonqualified Stock Options. If the Shares are held for more than twelve
(12) months after the date of purchase of the Shares pursuant to the exercise of an NQSO, any gain
realized on disposition of the Shares will be treated as long term capital gain.

          (c) Withholding. The Company may be required to withhold from the
Purchaser’s compensation or collect from the Purchaser and pay to the applicable taxing authorities
an amount equal to a percentage of this compensation income.

     13.4 Section 83(b) Election for Unvested Shares. With respect to Unvested
Shares, which are subject to the Repurchase Option, unless an election is filed by the Purchaser
with the Internal Revenue Service (and, if necessary, the proper state taxing authorities), within
30 days of the purchase of the Unvested Shares, electing pursuant to Section 83(b) of the Code (and
similar state tax provisions, if applicable) to be taxed currently on any difference between the
Exercise Price of the Unvested Shares and their Fair Market Value on the date of purchase, there
may be a recognition of taxable income (including, where applicable, alternative minimum taxable
income) to the Purchaser, measured by the excess, if any, of the Fair Market Value of the Unvested
Shares at the time they cease to be Unvested Shares, over the Exercise Price of the Unvested
Shares. A form of Election under Section 83(b) is attached hereto as Exhibit 4 for
reference.

-9-

 

14. TERMINATION OF RIGHT OF FIRST REFUSAL. The Right of First Refusal will
terminate as to all Shares: (i) on the effective date of the first sale of Common Stock of the
Company to the general public pursuant to a registration statement filed with and declared
effective by the SEC under the 1933 Act (other than a registration statement relating solely to the
issuance of Common Stock pursuant to a business combination or an employee incentive or benefit
plan) or (ii) on any transfer or conversion of Shares made pursuant to a statutory merger or
statutory consolidation of the Company with or into another corporation or corporations if the
common stock of the surviving corporation or any direct or indirect parent corporation thereof is
registered under the Securities Exchange Act of 1934, as amended.

15. COMPLIANCE WITH LAWS AND REGULATIONS. The issuance and transfer of the
Shares will be subject to and conditioned upon compliance by the Company and Purchaser with all
applicable state and U.S. Federal laws and regulations and with all applicable requirements of any
stock exchange or automated quotation system on which the Company’s Common Stock may be listed or
quoted at the time of such issuance or transfer.

16. SUCCESSORS AND ASSIGNS. The Company may assign any of its rights under this
Exercise Agreement, including its rights to purchase Shares under the Repurchase Option and the
Right of First Refusal. This Exercise Agreement shall be binding upon and inure to the benefit of
the successors and assigns of the Company. Subject to the restrictions on transfer herein set
forth, this Exercise Agreement will be binding upon Purchaser and Purchaser’s heirs, executors,
administrators, legal representatives, successors and assigns.

17. REMEDIES. The parties agree and acknowledge that money damages may not be an
adequate remedy for any breach of the provisions of this Agreement and that the Company and the
Purchaser will have the right to injunctive relief and specific performance (without the necessity
of posting a bond), in addition to all of its rights and remedies at law or in equity, to enforce
the provisions of this Agreement. Nothing contained in this Agreement will be construed to confer
upon any Person who is not a party any rights or benefits, as a third party beneficiary or
otherwise.

18. GOVERNING LAW; SEVERABILITY. This Exercise Agreement shall be governed by
and construed in accordance with the internal laws of the State of Utah as such laws are applied to
agreements between Utah residents entered into and to be performed entirely within Utah. If any
provision of this Exercise Agreement is determined by a court of law to be illegal or
unenforceable, then such provision will be enforced to the maximum extent possible and the other
provisions will remain fully effective and enforceable.

19. NOTICES. Any notice required to be given or delivered to the Company shall
be in writing and addressed to the Corporate Secretary of the Company at its principal corporate
offices. Any notice required to be given or delivered to Purchaser shall be in writing and
addressed to Purchaser at the address indicated above or to such other address as Purchaser may
designate in writing from time to time to the Company. All notices shall be deemed effectively
given upon personal delivery, (i) three (3) days after deposit in the United States mail by
certified or registered mail (return receipt requested), (ii) one (1) business day after its
deposit with any return receipt express courier (prepaid), or (iii) one (1) business day after
transmission by rapifax or telecopier.

20. FURTHER INSTRUMENTS. The parties agree to execute such further instruments
and to take such further action as may be reasonably necessary to carry out the purposes and intent
of this Exercise Agreement.

-10-

 

21. HEADINGS. The captions and headings of this Exercise Agreement are included
for ease of reference only and will be disregarded in interpreting or construing this Exercise
Agreement. All references herein to Sections will refer to Sections of this Exercise Agreement.

22. ENTIRE AGREEMENT. The Plan, the Stock Option Agreement and this Exercise
Agreement, together with all Exhibits thereto, constitute the entire agreement and understanding of
the parties with respect to the subject matter of this Exercise Agreement, and supersede all prior
understandings and agreements, whether oral or written, between the parties hereto with respect to
the specific subject matter hereof.

23. CERTAIN DEFINITIONS. Capitalized terms not otherwise defined in this
Exercise Agreement shall have the meanings ascribed to them in the Plan. For purposes of this
Agreement the following terms have the meanings set forth below:

     23.1 "Surrender of Shares” means the surrender of the Company’s Common Stock that
(a) either (i) have been owned by Purchaser for more than six (6) months and have been paid for
within the meaning of SEC Rule 144; or (ii) were obtained by Participant in the open public market;
and (b) are clear of all liens, claims, encumbrances or security interests.

     23.2 "Same Day Sale or Margin Commitment” means, provided that a public market for
the Company’s stock exists: (a) a “same day sale” commitment from Participant and a broker-dealer
that is a member of the National Association of Securities Dealers (an “NASD Dealer”) whereby
Participant irrevocably elects to exercise the Option and to sell a portion of the Shares so
purchased sufficient to pay for the total Exercise Price and whereby the NASD Dealer irrevocably
commits upon receipt of such Shares to forward the total Exercise Price directly to the Company, or
(b) through a “margin” commitment from Participant and an NASD Dealer whereby Participant
irrevocably elects to exercise the Option and to pledge the Shares so purchased to the NASD Dealer
in a margin account as security for a loan from the NASD Dealer in the amount of the total Exercise
Price, and whereby the NASD Dealer irrevocably commits upon receipt of such Shares to forward the
total Exercise Price directly to the Company.

-11-

 

EXHIBIT 1

STOCK POWER AND ASSIGNMENT SEPARATE FROM STOCK CERTIFICATE

     FOR VALUE RECEIVED, and pursuant to that certain Stock Option Exercise Agreement No.                     
dated as of                     ,      , (the “Agreement”), the undersigned hereby sells, assigns and
transfers unto                                         ,                                 shares of the Common Stock $0.001, par val
ue per
share, of Omniture, Inc., a Delaware corporation (the “Company”), standing in the undersigned’s
name on the books of the Company represented by Certificate No(s).                      delivered herewith, and
does hereby irrevocably constitute and appoint the Secretary of the Company as the undersigned’s
attorney-in-fact, with full power of substitution, to transfer said stock on the books of the
Company. THIS ASSIGNMENT MAY ONLY BE USED AS AUTHORIZED BY THE AGREEMENT AND ANY EXHIBITS THERETO.

	 	 	 	 	 
	Dated:

	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	PURCHASER
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	(Signature)
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	(Please Print Name)
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	(Spouse’s Signature, if any)
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	(Please Print Spouse’s Name)
	 
	 	 	 	 
	 

	 	 	 	 

Instructions to Purchaser: Please do not fill in any blanks other than the signature line.
The purpose of this Stock Power and Assignment is to enable the Company to acquire the shares upon
exercise of its “Repurchase Option” and/or “Right of First Refusal” set forth in the Exercise
Agreement without requiring additional signatures on the part of the Purchaser or Purchaser’s
Spouse.

 

 

EXHIBIT 2

SPOUSE CONSENT

     The undersigned spouse of                     (the “Purchaser”) has read, understands, and hereby
approves the Stock Option Exercise Agreement between Purchaser and the Company (the “Agreement”).
In consideration of the Company’s granting my spouse the right to purchase the Shares as set forth
in the Agreement, the undersigned hereby agrees to be irrevocably bound by the Agreement and
further agrees that any community property interest I may have in the Shares shall similarly be
bound by the Agreement. The undersigned hereby appoints Purchaser as my attorney-in-fact with
respect to any amendment or exercise of any rights under the Agreement.

	 	 	 	 	 	 	 
	Dated:

	 	 	 	 	 	 
	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	 	 	 	 	 
	 

	 	 	 	 	 	Print Name of Purchaser’s Spouse
	 
	 	 	 	 	 	 
	 

	 	 	 	 	 	 
	 

	 	 	 	 	 	Signature of Purchaser’s Spouse
	 
	 	 	 	 	 	 
	 

	 	 	 	Address:	 	 
	 

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	 	 	 	 	 

 

 

EXHIBIT 3

COPY OF PURCHASER’S CHECK

 

 

EXHIBIT 4

ELECTION UNDER SECTION 83(B) OF THE INTERNAL REVENUE CODE

The undersigned Taxpayer hereby elects, pursuant to Section 83(b) of the Internal Revenue Code, to
include in gross income for the Taxpayer’s current taxable year the excess, if any, of the fair
market value of the property described below at the time of transfer over the amount paid for such
property, as compensation for services.

	 	 	 	 	 
	1.

	 	TAXPAYER’S NAME:
	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	TAXPAYER’S ADDRESS:	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	SOCIAL SECURITY NUMBER:	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	2.	 	The property with respect to which the election is made is described as follows:                     
shares of Common Stock of Omniture, Inc., a Delaware corporation (the “Company”), which is
Taxpayer’s employer or the corporation for whom the Taxpayer performs services.
	 
	 	 	 	 
	3.	 	The date on which the shares were purchased was                      and this election is made for
calendar year 200_.
	 
	 	 	 	 
	4.	 	The shares are subject to the following restrictions: The Company may repurchase all or a
portion of the shares at the Taxpayer’s original purchase price under certain conditions at
the time of Taxpayer’s termination of employment or services.
	 
	 	 	 	 
	5.	 	The fair market value of the shares (without regard to restrictions other than restrictions
which by their terms will never lapse) was $                     per share at the time of purchase.
	 
	 	 	 	 
	6.	 	The amount paid for such shares was $                     per share.
	 
	 	 	 	 
	7.	 	The Taxpayer has submitted a copy of this statement to the Company.

THIS ELECTION MUST BE FILED WITH THE INTERNAL REVENUE SERVICE (“IRS”), AT THE OFFICE WHERE THE
TAXPAYER FILES ANNUAL INCOME TAX RETURNS, WITHIN 30 DAYS AFTER THE DATE OF TRANSFER OF THE
PROPERTY, AND MUST ALSO BE FILED WITH THE TAXPAYER’S INCOME TAX RETURNS FOR THE CALENDAR YEAR. THE
ELECTION CANNOT BE REVOKED WITHOUT THE CONSENT OF THE IRS.

	 	 	 	 	 	 	 
	Dated:

	 	 
	 	 	 	 
	 

	 	 
	 	 	 	 
	 

	 	 	 	 	 	Taxpayer’s Signature

 

 

Exhibit 10.2B

[U.S.
(NON-CALIFORNIA) MASTER FORM—DELETE THIS HEADING BEFORE USING]

No. _____

OMNITURE, INC.

1999 EQUITY INCENTIVE PLAN

STOCK OPTION AGREEMENT

This Stock Option Agreement (“Agreement”) is made and entered into as of the date of grant set
forth below (“Date of Grant”) by and between Omniture, Inc., a Delaware corporation (“Company”),
and the participant named below (“Participant”).

	 	 	 	 	 
	Participant:	 	[ENTER OPTIONEE’S FULL NAME]
	Social Security Number:	 	[ENTER OPTIONEE’S SOCIAL SECURITY NUMBER]
	Address:	 	[ENTER OPTIONEE’S HOME ADDRESS]
	Total Option Shares:	 	[ENTER TOTAL NUMBER OF SHARES]
	Exercise Price Per Share:	 	[ENTER EXERCISE PRICE]
	Date of Grant:	 	[ENTER DATE OF BOARD APPROVAL]
	Vesting Date:	 	[ENTER DATE THAT IS 4 YEARS FROM GRANT DATE]
	Expiration Date:	 	[ENTER DATE THAT IS 10 YEARS FROM GRANT DATE]
	Classification of Participant:

	 	o Exempt Employee
	 	o Nonexempt Employee
	Type of Stock Option:

	 	o Incentive Stock Option
	 	o Nonqualified Stock Option
	Vesting Schedule:	 	100% of the Shares will become Vested Shares (as defined below) on the Vesting Date specified above.

The Company hereby grants to Participant an option (“Option”) to purchase the total number of
shares of Common Stock of the Company set forth above as Total Option Shares (“Shares”) at the
Exercise Price Per Share set forth above (“Exercise Price”), subject to all of the terms and
conditions of this Agreement and the Company’s 1999 Equity Incentive Plan (“Plan”).

This Agreement incorporates by reference the Stock Option Agreement Terms and Conditions attached
hereto.

IN WITNESS WHEREOF, the Company has caused this Agreement to be executed by its duly authorized
representative and Participant has executed this Agreement, effective as of the Date of Grant.

	 	 	 	 	 
	OMNITURE, INC.	 	PARTICIPANT
	 
	 	 	 	 
	By:
	 	 	 	 
	 

	 	 

	 	 

(Signature)
	Name:
	 	 	 	 
	 

	 	 

	 	 

(Please print full name)
	Title:
	 	 	 	 
	 

	 	 
	 	 

-1-

 

No. _____

STOCK OPTION AGREEMENT

TERMS AND CONDITIONS

1. Stock Option Grant Terms and Conditions. These terms and conditions are incorporated
by reference into the Stock Option Agreement to which these terms and conditions are attached.
Capitalized terms not defined herein shall have the meanings ascribed to them in the Plan.

2. Exercise Period.

     2.1 Exercise Period of Option. If Participant is classified as an “Exempt Employee”
above, this Option is immediately exercisable as to all of the Shares on the Date of Grant, and if
Participant is classified as a “Nonexempt Employee” above, this Option will be exercisable as to
all of the Shares on the date six (6) months following the Date of Grant, although in each case
the Shares issued upon exercise of the Option will be subject to the restrictions on transfer and
Repurchase Options set forth in Section 7, Section 8 and Section 9 below.
Provided Participant continues to provide services to the Company or to any Parent or Subsidiary
of the Company, the Shares issuable upon exercise of this Option will become Vested Shares (as
defined below) according to the Vesting Schedule set forth above until the Shares are vested with
respect to 100% of the Shares. If application of the vesting percentage causes a fractional
share, such share shall be rounded down to the nearest whole share for each month except for the
last month in such vesting period, at the end of which last month this Option shall become
exercisable for the full remainder of the Shares. Unvested Shares may not be sold or otherwise
transferred by Participant without the Company’s prior written consent. Notwithstanding any
provision in the Plan or this Agreement to the contrary, Options for Unvested Shares (as defined
in Section 2.2 of this Agreement) will not be exercisable on or after Participant’s
Termination Date.

     2.2 Vesting of Options. Shares that are vested pursuant to the schedule set forth
above are “Vested Shares.” Shares that are not vested pursuant to the schedule set forth above
are “Unvested Shares.”

     2.3 Expiration. The Option shall expire on the Expiration Date set forth above or as
provided in Section 3 below or pursuant to Section 5.6 of the Plan.

3. Termination.

     3.1 Termination Without Cause (Except Death or Disability). If Participant is
Terminated without Cause, except for death or Disability, the Option, to the extent (and only to
the extent) that it would have been exercisable by Participant on the Termination Date, may be
exercised by Participant no later than three (3) months after the Termination Date, but in any
event no later than the Expiration Date.

     3.2 Termination Because of Death or Disability. If Participant is Terminated because
of death or Disability of Participant (or Participant dies within three (3) months of Termination
when Termination is for any reason other than Participant’s Disability or for Cause), the Option,
to the extent that it is exercisable by Participant on the Termination Date, may be exercised by
Participant (or Participant’s legal representative) no later than twelve (12) months after the
Termination Date, but in any event no later than the Expiration Date. Any exercise beyond (a)
three (3) months after the Termination Date when the Termination is for any reason other than the
Participant’s death or disability, within the meaning of Section 22(e)(3) of the Internal Revenue
Code of 1986, as amended (the “Code”); or (b) twelve (12) months after the Termination Date when
the termination is for Participant’s disability, within the meaning of Section 22(e)(3) of the
Code, is deemed to be an NQSO.

-2-

 

     3.3 Termination for Cause. If Participant is Terminated for Cause, then the Option
will expire on Participant’s Termination Date, or at such later time and on such conditions as are
determined by the Committee.

     3.4 No Obligation to Employ. Nothing in the Plan or this Agreement shall confer on
Participant any right to continue in the employ of, or other relationship with, the Company or any
Parent or Subsidiary of the Company, or limit in any way the right of the Company or any Parent or
Subsidiary of the Company to terminate Participant’s employment or other relationship at any time,
with or without Cause.

4. Manner of Exercise.

     4.1 Stock Option Exercise Agreement. To exercise this Option, Participant (or in the
case of exercise after Participant’s death or incapacity, Participant’s executor, administrator,
heir or legatee, as the case may be) must deliver to the Company an executed stock option exercise
agreement in the form attached hereto as Exhibit A, or in such other form as may be
approved by the Committee from time to time (the “Exercise Agreement”), which shall set forth,
inter alia, (a) Participant’s election to exercise the Option, (b) the number of Shares being
purchased, (c) any restrictions imposed on the Shares and (d) any representations, warranties and
agreements regarding Participant’s investment intent and access to information as may be required
by the Company to comply with applicable securities laws. If someone other than Participant
exercises the Option, then such person must submit documentation reasonably acceptable to the
Company verifying that such person has the legal right to exercise the Option.

     4.2 Limitations on Exercise. The Option may not be exercised unless such exercise is
in compliance with all applicable federal and state securities laws, as they are in effect on the
date of exercise. The Option may not be exercised as to fewer than 100 Shares unless it is
exercised as to all Shares as to which the Option is then exercisable.

     4.3 Payment. The Exercise Agreement shall be accompanied by full payment of the
Exercise Price for the shares being purchased in cash (by check), or where permitted by law:

	 	(a)	 	by surrender of shares of the Company’s Common Stock that (i)
either (A) have been owned by Participant for more than six (6) months and have
been paid for within the meaning of SEC Rule 144 (and, if such shares were
purchased from the Company by use of a promissory note, such note has been
fully paid with respect to such shares); or (B) were obtained by Participant in
the open public market; and (ii) are clear of all liens, claims, encumbrances
or security interests;
	 
	 	(b)	 	provided that a public market for the Company’s stock exists:
(i) through a “same day sale” commitment from Participant and a broker-dealer
that is a member of the National Association of Securities Dealers (an “NASD
Dealer”) whereby Participant irrevocably elects to exercise the Option and to
sell a portion of the Shares so purchased sufficient to pay for the total
Exercise Price and whereby the NASD Dealer irrevocably commits upon receipt of
such Shares to forward the total Exercise Price directly to the Company, or
(ii) through a “margin” commitment from Participant and an NASD Dealer whereby
Participant irrevocably elects to exercise the Option and to pledge the Shares
so purchased to the NASD Dealer in a margin account as security for a loan from
the NASD Dealer in the amount of the total Exercise Price, and whereby the NASD
Dealer irrevocably commits upon receipt of such Shares to forward the total
Exercise Price directly to the Company; or

-3-

 

	 	(c)	 	any other form of consideration approved by the Committee; or
	 
	 	(d)	 	by any combination of the foregoing.

     4.4 Tax Withholding. Prior to the issuance of the Shares upon exercise of the
Option, Participant must pay or provide for any applicable national, federal, state, local and
other similar withholding obligations of the Company. If the Committee permits, Participant may
provide for payment of withholding taxes upon exercise of the Option by requesting that the
Company retain the minimum number of Shares with a Fair Market Value equal to the minimum amount
of taxes required to be withheld; but in no event will the Company withhold Shares if such
withholding would result in adverse accounting consequences to the Company. In such case, the
Company shall issue the net number of Shares to the Participant by deducting the Shares retained
from the Shares issuable upon exercise.

     4.5 Issuance of Shares. Provided that the Exercise Agreement and payment are in form
and substance satisfactory to counsel for the Company, the Company shall issue the Shares
registered in the name of Participant, Participant’s authorized assignee, or Participant’s legal
representative, and shall deliver certificates representing the Shares with the appropriate
legends affixed thereto.

5. Notice of Disqualifying Disposition of ISO Shares. If designated as an Incentive Stock
Option above, the Option is intended to qualify as an “incentive stock option” (the “ISO”) within
the meaning of Section 422 of the Code. If the Option is an ISO, and if Participant sells or
otherwise disposes of any of the Shares acquired pursuant to the ISO on or before the later of (a)
the date two (2) years after the Date of Grant, and (b) the date one (1) year after transfer of
such Shares to Participant upon exercise of the Option, Participant shall immediately notify the
Company in writing of such disposition. Participant agrees that Participant may be subject to
income tax withholding by the Company on the compensation income recognized by Participant from
the early disposition by payment in cash or out of the current wages or other compensation payable
to Participant.

6. Compliance with Laws and Regulations. The Plan and this Agreement are intended to
comply with any regulations relating thereto. Any provision of this Agreement which is
inconsistent with any regulations relating thereto shall, without further act or amendment by the
Company or the Board, be reformed to comply with the requirements of any regulations relating
thereto. The exercise of the Option and the issuance and transfer of Shares shall be subject to
compliance by the Company and Participant with all applicable requirements of federal and state
securities laws and with all applicable requirements of any stock exchange on which the Company’s
Common Stock may be listed at the time of such issuance or transfer. Participant understands that
the Company is under no obligation to register or qualify the Shares with the SEC, any state
securities commission or any stock exchange to effect such compliance.

7. Nontransferability of Option. The Option may not be transferred in any manner other
than by will or by the laws of descent and distribution and may be exercised during the lifetime
of Participant only by Participant or in the event of Participant’s incapacity, by Participant’s
legal representative. The terms of the Option shall be binding upon the executors,
administrators, successors and assigns of Participant.

8. Company’s Repurchase Option for Unvested Shares. The Company, or its assignee, shall
have the option to repurchase Participant’s Unvested Shares (as defined in Section 2.2 of
this Agreement) on the terms and conditions set forth in the Exercise Agreement (the “Repurchase
Option”) if Participant is Terminated (as defined in the Plan) for any reason, or no reason,
including without limitation Participant’s death, Disability (as defined in the Plan), voluntary
resignation or termination by the Company with or without Cause. Notwithstanding the foregoing,
the Company shall retain the

-4-

 

Repurchase Option for Unvested Shares only as to that number of Unvested Shares (whether or not
exercised) that exceeds the number of shares which remain unexercised.

9. Company’s Right of First Refusal. Unvested Shares may not be sold or otherwise
transferred by Participant without the Company’s prior written consent. Before any Vested Shares
held by Participant or any transferee of such Vested Shares may be sold or otherwise transferred
(including without limitation a transfer by gift or operation of law), the Company and/or its
assignee(s) shall have an assignable right of first refusal to purchase the Vested Shares to be
sold or transferred on the terms and conditions set forth in the Exercise Agreement (the “Right of
First Refusal”). The Company’s Right of First Refusal will terminate when the Company’s securities
become publicly traded.

10. Tax Consequences. Set forth below is a brief summary as of the Effective Date of the
Plan of some of the federal and Utah tax consequences of exercise of the Option and disposition of
the Shares. THIS SUMMARY IS NECESSARILY INCOMPLETE, AND THE TAX LAWS AND REGULATIONS ARE SUBJECT
TO CHANGE. PARTICIPANT SHOULD CONSULT A TAX ADVISER BEFORE EXERCISING THE OPTION OR DISPOSING OF
THE SHARES.

     10.1 Exercise of ISO. If the Option qualifies as an ISO, there will be no regular
federal or Utah income tax liability upon the exercise of the Option, although the excess, if any,
of the Fair Market Value of the Shares on the date of exercise over the Exercise Price will be
treated as a tax preference item for federal alternative minimum tax purposes and may subject the
Participant to the alternative minimum tax in the year of exercise.

     10.2 Exercise of Nonqualified Stock Option. If the Option does not qualify as an
ISO, there may be a regular federal and Utah or other state income tax liability upon the exercise
of the Option. Participant will be treated as having received compensation income (taxable at
ordinary income tax rates) equal to the excess, if any, of the Fair Market Value of the Shares on
the date of exercise over the Exercise Price. If Participant is a current or former employee of
the Company, the Company may be required to withhold from Participant’s compensation or collect
from Participant and pay to the applicable taxing authorities an amount equal to a percentage of
this compensation income at the time of exercise.

     10.3 Disposition of Shares. The following tax consequences may apply upon disposition
of the Shares.

          (a) Incentive Stock Options. If the Shares are held for more than twelve (12) months
after the date of the transfer of the Shares pursuant to the exercise of an ISO and are disposed of
more than two (2) years after the Date of Grant, any gain realized on disposition of the Shares
will be treated as long term capital gain for federal and Utah income tax purposes. If Shares
purchased under an ISO are disposed of within the applicable one (1) year or two (2) year period,
any gain realized on such disposition will be treated as compensation income (taxable at ordinary
income rates) to the extent of the excess, if any, of the Fair Market Value of the Shares on the
date of exercise over the Exercise Price.

          (b) Nonqualified Stock Options. If the Shares are held for more than twelve (12)
months after the date of the transfer of the Shares pursuant to the exercise of an NQSO, any gain
realized on disposition of the Shares will be treated as long term capital gain.

          (c) Withholding. The Company may be required to withhold from the Participant’s
compensation or collect from the Participant and pay to the applicable taxing authorities an amount
equal to a percentage of this compensation income.

-5-

 

     10.4. Section 83(b) Election for Unvested Shares. With respect to Unvested Shares,
which are subject to the Repurchase Option, unless an election is filed by the Participant with
the Internal Revenue Service (and, if necessary, the proper state taxing authorities), within 30
days of the purchase of the Unvested Shares, electing pursuant to Section 83(b) of the Code (and
similar state tax provisions, if applicable) to be taxed currently on any difference between the
Exercise Price of the Unvested Shares and their Fair Market Value on the date of purchase, there
may be a recognition of taxable income (including, where applicable, alternative minimum taxable
income) to the Participant, measured by the excess, if any, of the Fair Market Value of the
Unvested Shares at the time they cease to be Unvested Shares, over the Exercise Price of the
Unvested Shares.

11. Privileges of Stock Ownership. Participant shall not have any of the rights of a
stockholder with respect to any Shares until the Shares are issued to Participant.

12. Interpretation. Any dispute regarding the interpretation of this Agreement shall be
submitted by Participant or the Company to the Committee for review. The resolution of such a
dispute by the Committee shall be final and binding on the Company and Participant.

13. Entire Agreement. The Plan is incorporated herein by reference. This Agreement and
the Plan constitute the entire agreement of the parties and supersede all prior undertakings and
agreements with respect to the subject matter hereof.

14. Notices. Any notice required to be given or delivered to the Company under the terms
of this Agreement shall be in writing and addressed to the Corporate Secretary of the Company at
its principal corporate offices. Any notice required to be given or delivered to Participant
shall be in writing and addressed to Participant at the address indicated above or to such other
address as such party may designate in writing from time to time to the Company. All notices
shall be deemed to have been given or delivered upon: (a) personal delivery; (b) three (3) days
after deposit in the United States mail by certified or registered mail (return receipt
requested); (c) one (1) business day after deposit with any return receipt express courier
(prepaid); or (d) one (1) business day after transmission by facsimile, rapifax or telecopier.

15. Successors and Assigns. The Company may assign any of its rights under this
Agreement. including its rights to purchase Shares under the Repurchase Option and the Right of
First Refusal. This Agreement shall be binding upon and inure to the benefit of the successors
and assigns of the Company. Subject to the restrictions on transfer set forth herein, this
Agreement shall be binding upon Participant and Participant’s heirs, executors, administrators,
legal representatives, successors and assigns.

16. Governing Law. This Agreement shall be governed by and construed in accordance with
the laws of the State of Utah as such laws are applied to agreements between Utah residents
entered into and to be performed entirely within Utah. If any provision of this Agreement is
determined by a court of law to be illegal or unenforceable, then such provision will be enforced
to the maximum extent possible and the other provisions will remain fully effective and
enforceable.

17. Acceptance. Participant hereby acknowledges receipt of a copy of the Plan and this
Agreement. Participant has read and understands the terms and provisions thereof, and accepts the
Option subject to all the terms and conditions of the Plan and this Agreement. Participant
acknowledges that there may be adverse tax consequences upon exercise of the Option or disposition
of the Shares and that Participant should consult a tax adviser prior to such exercise or
disposition.

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EXHIBIT A

FORM OF STOCK OPTION EXERCISE AGREEMENT

 

No. _____

OMNITURE, INC.

1999 EQUITY INCENTIVE PLAN

STOCK OPTION EXERCISE AGREEMENT

THIS STOCK OPTION EXERCISE AGREEMENT (“Exercise Agreement”) is made and entered into as of
                     (“Effective Date”) by and between Omniture, Inc., a Delaware corporation (“Company”),
and the purchaser named below (“Purchaser”).

	 	 	 	 	 	 	 	 	 	 	 
	 

	 	Purchaser:	 	 	 	 	 	 	 	 
	 	 	 	 	 
	 

	 	Social Security Number:	 	 	 	 	 	 	 	 
	 	 	 	 	 
	 

	 	Address:	 	 	 	 	 	 	 	 
	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 
	 

	 	Total Number of Shares Purchased:	 	 	 	 	 	 	 	 
	 	 	 	 	 
	 

	 	Exercise Price Per Share:	 	 	 	 	 	 	 	 
	 	 	 	 	 
	 

	 	Total Purchase Price:	 	 	 	 	 	 	 	 
	 	 	 	 	 
	 

	 	Date of Grant:	 	 	 	 	 	 	 	 
	 	 	 	 	 
	 	 	Type of Stock Option:	 	o Incentive                    oNonqualified
	 

	 	Title to Shares:	 	 	 	 	 	 	 	 
	 	 	 	 	 
	 	 	 	 	(exact spelling of the name(s) under which
Purchaser will take title to the Shares)
	 
	 	 	 	 	 	 	 	 	 	 
	 	 	Form of Title:	 	Purchaser desires to take title to the Shares as follows:
	 	 	 	 	o	 	 	Individual, as separate property
	 	 	 	 	o	 	 	Husband and wife, as community property
	 	 	 	 	o	 	 	Joint Tenants
	 

	 	 	 	o	 	 	Other, please specify:	 	 
	 

	 	 	 	 	 	 	 	 	 	 

	 	 	Form of Payment:	 	o	 	 	Cash (by check)
	 	 	 	 	o	 	 	Surrender of Shares
	 	 	 	 	o	 	 	Same Day Sale or Margin Commitment
	 	 	Exhibits:	 	1.	 	 	Stock Power and Assignment
	 	 	 	 	2.	 	 	Consent of Spouse
	 	 	 	 	3.	 	 	Copy of Check
	 	 	 	 	4.	 	 	Election under Section 83(b)

This Exercise Agreement incorporates by reference the Stock Option Exercise Agreement Terms and
Conditions attached hereto.

IN WITNESS WHEREOF, the Company has caused this Exercise Agreement to be executed by its duly
authorized representative and Participant has executed this Exercise Agreement, effective as of
the Effective Date.

	 	 	 	 	 	 	 
	OMNITURE, INC.	 	 	 	PURCHASER
	 
	 	 	 	 	 	 
	By:
	 	 	 	 	 	 
	 

	 	 

	 	 
	 	 

(Signature)

	 	 	 	 	 	 	 
	Name:
	 	 	 	 	 	 
	 

	 	 

	 	 
	 	 

(Please print full name)

	 	 	 	 	 	 	 
	Title:
	 	 	 	 	 	 
	 

	 	 

	 	 
	 	 

-1-

 

No. _____

STOCK OPTION EXERCISE AGREEMENT

TERMS AND CONDITIONS

1. EXERCISE OF OPTION.

     1.1 Exercise. Pursuant to exercise of that certain option (the “Option”)
granted to Purchaser under the Company’s 1999 Equity Incentive Plan (the “Plan”). and subject to
the terms and conditions of this Exercise Agreement, Purchaser hereby purchases from the Company,
and the Company hereby sells to Purchaser, the Total Number of Shares set forth above (the
“Shares”) of the Company’s Common Stock $0.001 par value per share, at the Exercise Price Per Share
set forth above (the “Exercise Price”). As used in this Exercise Agreement, the term “Shares”
refers to the Shares purchased under this Exercise Agreement and includes all securities received
(a) in replacement of the Shares, (b) as a result of stock dividends or stock splits with respect
to the Shares, and (c) all securities received in replacement of the Shares in a merger,
recapitalization, reorganization or similar corporate transaction.

     1.2 Payment. Purchaser hereby delivers payment of the Exercise Price in the
manner permitted in the Stock Option Agreement as set forth on the first page above.

     1.3 Terms and Conditions. These terms and conditions are incorporated by reference
into the Stock Option Exercise Agreement to which these terms and conditions are attached.

2. DELIVERY.

     2.1 Deliveries by Purchaser. Purchaser hereby delivers to the Company (a)
this Exercise Agreement, (b) two (2) copies of a blank Stock Power and Assignment Separate from
Stock Certificate in the form of Exhibit 1 attached hereto (the “Stock Powers”), both
executed by Purchaser (and Purchaser’s spouse, if any), (c) if Purchaser is married, a Consent of
Spouse in the form of Exhibit 2 attached hereto (the “Spouse Consent”) executed by
Purchaser’s spouse, and (d) the Exercise Price and payment or other provision for any applicable
tax obligations in the form of a check, a copy of which is attached hereto as Exhibit 3.

     2.2 Deliveries by the Company. Upon its receipt of the Exercise Price,
payment or other provision for any applicable tax obligations and all the documents to be executed
and delivered by Purchaser to the Company under Section 2.1 above, the Company will issue a
duly executed stock certificate evidencing the Shares in the name of Purchaser to be placed in
escrow as provided in Section 11 below until expiration or termination of the Company’s
Right of First Refusal and Repurchase Option described in Section 8 and Section 9
below.

3. REPRESENTATIONS AND WARRANTIES OF PURCHASER. Purchaser represents and
warrants to the Company that:

     3.1 Agrees to Terms of the Plan. Purchaser has received a copy of the Plan
and the Stock Option Agreement, has read and understands the terms of the Plan, the Stock Option
Agreement and this Exercise Agreement, and agrees to be bound by their terms and conditions.
Purchaser acknowledges that there may be adverse tax consequences upon exercise of the Option or
disposition of the Shares, and that Purchaser should consult a tax adviser prior to such exercise
or disposition.

     3.2 Purchase for Own Account for Investment. Purchaser is purchasing the
Shares for Purchaser’s own account for investment purposes only and not with a view to, or for sale
in connection

-2-

 

with, a distribution of the Shares within the meaning of the Securities Act. Purchaser has no
present intention of selling or otherwise disposing of all or any portion of the Shares and no one
other than Purchaser has any beneficial ownership of any of the Shares.

     3.3 Access to Information. Purchaser has had access to all information
regarding the Company and its present and prospective business, assets, liabilities and financial
condition that Purchaser reasonably considers important in making the decision to purchase the
Shares, and Purchaser has had ample opportunity to ask questions of the Company’s representatives
concerning such matters and this investment.

     3.4 Understanding of Risks. Purchaser is fully aware of: (a) the highly
speculative nature of the investment in the Shares; (b) the financial hazards involved; (c) the
lack of liquidity of the Shares and the restrictions on transferability of the Shares (e.g., that
Purchaser may not be able to sell or dispose of the Shares or use them as collateral for loans);
(d) the qualifications and backgrounds of the management of the Company; and (e) the tax
consequences of investment in the Shares. Purchaser is capable of evaluating the merits and risks
of this investment, has the ability to protect Purchaser’s own interests in this transaction and is
financially capable of bearing a total loss of this investment.

     3.5 No General Solicitation. At no time was Purchaser presented with or
solicited by any publicly issued or circulated newspaper, mail, radio, television or other form of
general advertising or solicitation in connection with the offer, sale and purchase of the Shares.

4. COMPLIANCE WITH SECURITIES LAWS. Purchaser understands and acknowledges that
the Shares have not been registered with the SEC under the Securities Act nor any applicable state
securities laws, and that, notwithstanding any other provision of the Stock Option Agreement to the
contrary, the exercise of any rights to purchase any Shares is expressly conditioned upon
compliance with the Securities Act and all applicable state securities laws. Purchaser agrees to
cooperate with the Company to ensure compliance with such laws.

5. RESTRICTED SECURITIES.

     5.1 No Transfer Unless Registered or Exempt. Purchaser understands that
Purchaser may not transfer any Shares unless such Shares are registered under the Securities Act or
qualified under applicable state securities laws or unless, in the opinion of counsel to the
Company, exemptions from such registration and qualification requirements are available. Purchaser
understands that only the Company may file a registration statement with the SEC and that the
Company is under no obligation to do so with respect to the Shares. Purchaser has also been
advised that exemptions from registration and qualification may not be available or may not permit
Purchaser to transfer all or any of the Shares in the amounts or at the times proposed by
Purchaser.

     5.2 SEC Rule 144. In addition, Purchaser has been advised that SEC Rule 144
promulgated under the Securities Act, which permits certain limited sales of unregistered
securities, is not presently available with respect to the Shares and, in any event, requires that
the Shares be held for a minimum of one (1) year, and in certain cases two (2) years, after they
have been purchased and paid for (within the meaning of Rule 144). Purchaser understands that Rule
144 may indefinitely restrict transfer of the Shares so long as Purchaser remains an “affiliate” of
the Company or if “current public information” about the Company (as defined in Rule 144) is not
publicly available.

     5.3 SEC Rule 701. To the extent the Shares are issued pursuant to SEC Rule
701 promulgated under the Securities Act, they may become freely tradeable by non-affiliates (under
limited conditions regarding the method of sale) 90 days after the first sale of Common Stock of
the Company to the general public pursuant to a registration statement filed with and declared
effective by the SEC,

-3-

 

subject to the lengthier market standoff agreement contained in Section 7 of this
Exercise Agreement or any other agreement entered into by Purchaser. Affiliates must comply with
the provisions (other than the holding period requirements) of Rule 144.

6. RESTRICTIONS ON TRANSFERS.

     6.1 Disposition of Shares. Purchaser hereby agrees that Purchaser shall
make no disposition of the Shares (other than as permitted by this Exercise Agreement) unless and
until:

          (a) Purchaser shall have notified the Company of the proposed disposition and
provided a written summary of the terms and conditions of the proposed disposition;

          (b) Purchaser shall have complied with all requirements of this Exercise Agreement
applicable to the disposition of the Shares;

          (c) Purchaser shall have provided the Company with written assurances, in form and
substance satisfactory to counsel for the Company, that (i) the proposed disposition does not
require registration of the Shares under the Securities Act or (ii) all appropriate actions
necessary for compliance with the registration requirements of the Securities Act or of any
exemption from registration available under the Securities Act (including Rule 144) have been
taken; and

          (d) Purchaser shall have provided the Company with written assurances, in form and
substance satisfactory to the Company, that the proposed disposition will not result in the
contravention of any transfer restrictions applicable to the Shares pursuant to the provisions of
the Regulations referred to in Section 4 above.

     6.2 Restriction on Transfer. Purchaser shall not transfer, assign, grant a
lien or security interest in, pledge, hypothecate, encumber or otherwise dispose of any of the
Shares which are subject to the Company’s Repurchase Option or the Company’s Right of First Refusal
described below, except as permitted by this Exercise Agreement.

     6.3 Transferee Obligations. Each person (other than the Company) to whom
the Shares are transferred by means of one of the permitted transfers specified in this Exercise
Agreement must, as a condition precedent to the validity of such transfer, acknowledge in writing
to the Company that such person is bound by the provisions of this Exercise Agreement and that the
transferred Shares are subject to (a) both the Company’s Repurchase Option and the Company’s Right
of First Refusal granted hereunder; and (b) the market stand-off provisions of Section 7
below.

     6.4 Transfers in Violation of Agreement. Any transfer or attempted transfer
of any Shares in violation of any provision of this Agreement will be void, and the Company will
not record such transfer on its books or records or treat any purported transferee(s) of such
Shares as the owner of such shares for any purpose.

7. MARKET STANDOFF AGREEMENT. Purchaser agrees in connection with any
registration of the Company’s securities that, upon the request of the Company or the underwriters
managing any public offering of the Company’s securities, Purchaser will not sell or otherwise
dispose of any Shares without the prior written consent of the Company or such underwriters, as the
case may be, for such period of time (not to exceed 180 days, unless requested in writing by the
managing underwriter and the Company to facilitate compliance with Rule 2711 of the National
Association of Securities Dealers or similar rule applicable to the Company) after the effective
date of such registration requested by such managing underwriters and subject to all restrictions
as the Company or the underwriters may specify.

-4-

 

Purchaser further agrees to enter into any agreement reasonably required by the underwriters to
implement the foregoing.

8. COMPANY’S REPURCHASE OPTION FOR UNVESTED SHARES. The Company, or its
assignee, shall have the option to repurchase all or a portion of the Purchaser’s Unvested Shares
(as defined in Section 2.2 of the Stock Option Agreement) on the terms and conditions set
forth in this Section 8 (the “Repurchase Option”) if Purchaser is Terminated (as defined in
the Plan) for any reason, or no reason, including without limitation, Purchaser’s death, Disability
(as defined in the Plan), voluntary resignation or termination by the Company with or without
Cause. Notwithstanding the foregoing, the Company shall retain the Repurchase Option for Unvested
Shares only as to that number of Unvested Shares (whether or not exercised) that exceeds the number
of Vested shares which remain unexercised.

     8.1 Termination and Termination Date. In case of any dispute as to whether
Purchaser is Terminated, the Committee shall have discretion to determine whether Purchaser has
been Terminated and the effective date of such Termination (the “Termination Date”).

     8.2 Exercise of Repurchase Option. At any time within 90 days after the
Purchaser’s Termination Date (or, in the case of securities issued upon exercise of an Option after
the Purchaser’s Termination Date, within 90 days after the date of such exercise), the Company, or
its assignee, may elect to repurchase any or all the Purchaser’s Unvested Shares by giving
Purchaser written notice of exercise of the Repurchase Option.

     8.3 Calculation of Repurchase Price for Unvested Shares. The Company or its
assignee shall have the option to repurchase from Purchaser (or from Purchaser’s personal
representative as the case may be) the Unvested Shares at the Purchaser’s Exercise Price,
proportionately adjusted for any stock split or similar change in the capital structure of the
Company as set forth in Section 2.2 of the Plan (the “Repurchase Price”).

     8.4 Payment of Repurchase Price. The Repurchase Price shall be payable, at
the option of the Company or its assignee, by check or by cancellation of all or a portion of any
outstanding purchase money indebtedness owed by Purchaser to the Company or such assignee, or by
any combination thereof. The Repurchase Price shall be paid without interest within the term of
the Repurchase Option as described in Section 8.2 above.

     8.5 Right of Termination Unaffected. Nothing in this Exercise Agreement
shall be construed to limit or otherwise affect in any manner whatsoever the right or power of the
Company (or any Parent or Subsidiary of the Company) to terminate Purchaser’s employment or other
relationship with Company (or the Parent or Subsidiary of the Company) at any time, for any reason
or no reason, with or without Cause.

9. COMPANY’S RIGHT OF FIRST REFUSAL. Unvested Shares may not be sold or
otherwise transferred without the Company’s prior written consent. Before any Vested Shares held
by Purchaser or any transferee of such Shares (either sometimes referred to herein as the “Holder”)
may be sold or otherwise transferred (including, without limitation, a transfer by gift or
operation of law), the Company and/or its assignee(s) will have a right of first refusal to
purchase the Vested Shares to be sold or transferred (the “Offered Shares”) on the terms and
conditions set forth in this Section 9 (the “Right of First Refusal”).

     9.1 Notice of Proposed Transfer. The Holder of the Offered Shares will
deliver to the Company a written notice (the “Notice”) stating: (a) the Holder’s bona fide
intention to sell or otherwise transfer the Offered Shares; (b) the name and address of each
proposed purchaser or other transferee (the

-5-

 

“Proposed Transferee”); (c) the number of Offered Shares to be transferred to each Proposed
Transferee; (d) the bona fide cash price or other consideration for which the Holder proposes to
transfer the Offered Shares (the “Offered Price”); and (e) that the Holder acknowledges this Notice
is an offer to sell the Offered Shares to the Company and/or its assignee(s) pursuant to the
Company’s Right of First Refusal at the Offered Price as provided for in this Exercise Agreement.

     9.2 Exercise of Right of First Refusal. At any time within 90 days after
the date of the Notice, the Company and/or its assignee(s) may, by giving written notice to the
Holder, elect to purchase all (or, with the consent of the Holder, less than all) the Offered
Shares proposed to be transferred to any one or more of the Proposed Transferees named in the
Notice, at the purchase price, determined as specified below.

     9.3 Purchase Price. The purchase price for the Offered Shares purchased
under this Section 9 will be the Offered Price, provided that if the Offered Price consists
of no legal consideration (as, for example, in the case of a transfer by gift) the purchase price
will be the fair market value of the Offered Shares as determined in good faith by the Company’s
Board of Directors. If the Offered Price includes consideration other than cash, then the value of
the non-cash consideration, as determined in good faith by the Company’s Board of Directors, will
conclusively be deemed to be the cash equivalent value of such non-cash consideration.

     9.4 Payment. Payment of the purchase price for the Offered Shares will be
payable, at the option of the Company and/or its assignee(s) (as applicable), by check or by
cancellation of all or a portion of any outstanding purchase money indebtedness owed by the Holder
to the Company (or to such assignee, in the case of a purchase of Offered Shares by such assignee)
or by any combination thereof. The purchase price will be paid without interest within 60 days
after the Company’s receipt of the Notice, or, at the option of the Company and/or its assignee(s),
in the manner and at the time(s) set forth in the Notice.

     9.5 Holder’s Right to Transfer. If all of the Offered Shares proposed in
the Notice to be transferred to a given Proposed Transferee are not purchased by the Company and/or
its assignee(s) as provided in this Section 9, then the Holder may sell or otherwise
transfer such Offered Shares to each Proposed Transferee at the Offered Price or at a higher price,
provided that (a) such sale or other transfer is consummated within 120 days after the date of the
Notice, (b) any such sale or other transfer is effected in compliance with all applicable
securities laws, and (c) each Proposed Transferee agrees in writing that the provisions of this
Section 9 will continue to apply to the Offered Shares in the hands of such Proposed
Transferee. If the Offered Shares described in the Notice are not transferred to each Proposed
Transferee within such 120-day period, then a new Notice must be given to the Company pursuant to
which the Company will again be offered the Right of First Refusal before any Shares held by the
Holder may be sold or otherwise transferred.

     9.6 Exempt Transfers. Notwithstanding anything to the contrary in this
Section 9, the following transfers of Vested Shares will be exempt from the Right of First
Refusal: (a) the transfer of any or all of the Vested Shares during Purchaser’s lifetime by gift or
on Purchaser’s death by will or intestacy to Purchaser’s “Immediate Family” (as defined below) or
to a trust for the benefit of Purchaser or Purchaser’s Immediate Family, provided that each
transferee or other recipient agrees in a writing satisfactory to the Company that the provisions
of this Section 9 will continue to apply to the transferred Vested Shares in the hands of
such transferee or other recipient; (b) any transfer or conversion of Vested Shares made pursuant
to a statutory merger or statutory consolidation of the Company with or into another corporation or
corporations; or (c) any transfer of Vested Shares pursuant to the winding up and dissolution of
the Company. As used herein, the term “Immediate Family” will mean Purchaser’s spouse, the lineal
descendant or antecedent, father, mother, brother or sister, child, adopted child,

-6-

 

grandchild or adopted grandchild of the Purchaser or the Purchaser’s spouse, or the spouse of
any of the above.

     9.7 Encumbrances on Shares. Purchaser may grant a lien or security interest
in, or pledge, hypothecate or encumber Vested Shares only if each party to whom such lien or
security interest is granted, or to whom such pledge, hypothecation or other encumbrance is made,
agrees in a writing satisfactory to the Company that: (a) such lien, security interest, pledge,
hypothecation or encumbrance will not apply to such Vested Shares after they are acquired by the
Company and/or its assignees under this Section 9; and (b) the provisions of this
Section 9 will continue to apply to such Vested Shares in the hands of such party and any
transferee of such party. Purchaser may not grant a lien or security interest in, or pledge,
hypothecate or encumber, any Unvested Shares.

10. RIGHTS AS A STOCKHOLDER. Subject to the terms and conditions of this
Exercise Agreement, Purchaser will have all of the rights of a stockholder of the Company with
respect to the Shares from and after the date that Shares are issued to Purchaser until such time
as Purchaser disposes of the Shares or the Company and/or its assignee(s) exercise(s) the
Repurchase Option or the Right of First Refusal. Upon an exercise of the Repurchase Option or the
Right of First Refusal, Purchaser will have no further rights as a holder of the Shares so
purchased upon such exercise, other than the right to receive payment for the Shares so purchased
in accordance with the provisions of this Exercise Agreement, and Purchaser will promptly surrender
the stock certificate(s) evidencing the Shares so purchased to the Company for transfer or
cancellation.

11. ESCROW. As security for Purchaser’s faithful performance of this Exercise
Agreement, Purchaser agrees, immediately upon receipt of the stock certificate(s) evidencing the
Shares, to deliver such certificate(s), together with the Stock Powers executed by Purchaser and by
Purchaser’s spouse, if any (with the date and number of Shares left blank), to the Secretary of the
Company or other designee of the Company (the “Escrow Holder”), who is hereby appointed to hold
such certificate(s) and Stock Powers in escrow and to take all such actions and to effectuate all
such transfers and/or releases of such Shares as are in accordance with the terms of this Exercise
Agreement. Purchaser and the Company agree that Escrow Holder will not be liable to any party to
this Exercise Agreement (or to any other party) for any actions or omissions unless Escrow Holder
is grossly negligent or intentionally fraudulent in carrying out the duties of Escrow Holder under
this Exercise Agreement. Escrow Holder may rely upon any letter, notice or other document executed
with any signature purported to be genuine and may rely on the advice of counsel and obey any order
of any court with respect to the transactions contemplated by this Exercise Agreement. The Shares
will be released from escrow upon termination of both the Repurchase Option and the Right of First
Refusal.

12. RESTRICTIVE LEGENDS AND STOP-TRANSFER ORDERS.

     12.1 Legends. Purchaser understands and agrees that the Company will place
the legends set forth below or similar legends on any stock certificate(s) evidencing the Shares,
together with any other legends that may be required by state or U.S. Federal securities laws, the
Company’s Certificate of Incorporation or Bylaws, any other agreement between Purchaser and the
Company or any agreement between Purchaser and any third party:

THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE
SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), OR UNDER THE
SECURITIES LAWS OF CERTAIN STATES. THESE SECURITIES ARE SUBJECT TO
RESTRICTIONS ON TRANSFERABILITY AND RESALE AND MAY NOT BE TRANSFERRED OR
RESOLD EXCEPT AS PERMITTED UNDER THE SECURITIES ACT AND APPLICABLE STATE
SECURITIES LAWS, PURSUANT TO REGISTRATION OR EXEMPTION

-7-

 

THEREFROM. INVESTORS SHOULD BE AWARE THAT THEY MAY BE REQUIRED TO BEAR THE
FINANCIAL RISKS OF THIS INVESTMENT FOR AN INDEFINITE PERIOD OF TIME. THE
ISSUER OF THESE SECURITIES MAY REQUIRE AN OPINION OF COUNSEL IN FORM AND
SUBSTANCE SATISFACTORY TO THE ISSUER TO THE EFFECT THAT ANY PROPOSED
TRANSFER OR RESALE IS IN COMPLIANCE WITH THE SECURITIES ACT AND ANY
APPLICABLE STATE SECURITIES LAWS.

THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO CERTAIN
RESTRICTIONS ON RESALE AND TRANSFER, INCLUDING THE RIGHT OF REPURCHASE AND
RIGHT OF FIRST REFUSAL OPTIONS HELD BY THE ISSUER AND/OR ITS ASSIGNEE(S) AS
SET FORTH IN A STOCK OPTION EXERCISE AGREEMENT BETWEEN THE ISSUER AND THE
ORIGINAL HOLDER OF THESE SHARES, A COPY OF WHICH MAY BE OBTAINED AT THE
PRINCIPAL OFFICE OF THE ISSUER. SUCH SALE AND TRANSFER RESTRICTIONS
INCLUDING THE RIGHT OF REPURCHASE AND RIGHT OF FIRST REFUSAL ARE BINDING ON
TRANSFEREES OF THESE SHARES.

THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO RESTRICTIONS ON
TRANSFER FOR A PERIOD OF TIME AFTER THE EFFECTIVE DATE OF ANY PUBLIC
OFFERING OF THE ISSUER, WHICH ARE SET FORTH IN A CERTAIN AGREEMENT BETWEEN
THE ISSUER AND THE ORIGINAL HOLDER OF THESE SHARES, A COPY OF WHICH MAY BE
OBTAINED AT THE PRINCIPAL OFFICE OF THE ISSUER, AND SUCH RESTRICTIONS ARE
BINDING ON TRANSFEREES OF THESE SHARES.

     12.2 Stop-Transfer Instructions. Purchaser agrees that, to ensure
compliance with the restrictions imposed by this Exercise Agreement, the Company may issue
appropriate “stop-transfer” instructions to its transfer agent, if any, and if the Company
transfers its own securities, it may make appropriate notations to the same effect in its own
records.

     12.3 Refusal to Transfer. The Company will not be required (a) to transfer
on its books any Shares that have been sold or otherwise transferred in violation of any of the
provisions of this Exercise Agreement or (b) to treat as owner of such Shares, or to accord the
right to vote or pay dividends to any purchaser or other transferee to whom such Shares have been
so transferred.

13. TAX CONSEQUENCES. PURCHASER UNDERSTANDS THAT PURCHASER MAY SUFFER ADVERSE
TAX CONSEQUENCES AS A RESULT OF PURCHASER’S PURCHASE OR DISPOSITION OF THE SHARES. PURCHASER
REPRESENTS: (a) THAT PURCHASER HAS CONSULTED WITH ANY TAX ADVISER THAT PURCHASER DEEMS ADVISABLE
IN CONNECTION WITH THE PURCHASE OR DISPOSITION OF THE SHARES AND (b) THAT PURCHASER IS NOT RELYING
ON THE COMPANY FOR ANY TAX ADVICE. IN PARTICULAR, IF UNVESTED SHARES ARE SUBJECT TO REPURCHASE
BY THE COMPANY, PURCHASER REPRESENTS THAT PURCHASER HAS CONSULTED WITH PURCHASER’S OWN TAX ADVISER
CONCERNING THE ADVISABILITY OF FILING AN 83(b) ELECTION WITH THE INTERNAL REVENUE SERVICE, WHICH
MUST BE FILED WITHIN THIRTY (30) DAYS OF THE PURCHASE OF SHARES TO BE EFFECTIVE. THIS SUMMARY IS
NECESSARILY INCOMPLETE, AND THE TAX LAWS AND REGULATIONS ARE SUBJECT TO CHANGE. PURCHASER SHOULD
CONSULT HIS OR HER OWN TAX ADVISER BEFORE EXERCISING THIS OPTION OR DISPOSING OF THE SHARES. Set
forth below is a brief summary as of the date the Plan was adopted by the Board of some of the U.S.
Federal tax consequences of exercise of the Option and disposition of the Shares.

-8-

 

     13.1 Exercise of Incentive Stock Option. If the Option qualifies as an ISO,
there will be no regular U.S. Federal income tax liability upon the exercise of the Option,
although the excess, if any, of the Fair Market Value of the Shares on the date of exercise over
the Exercise Price will be treated as a tax preference item for U.S. Federal alternative minimum
tax purposes and may subject Purchaser to the alternative minimum tax in the year of exercise.

     13.2 Exercise of Nonqualified Stock Option. If the Option does not qualify
as an ISO, there may be a regular U.S. Federal income tax liability upon the exercise of the
Option. Purchaser will be treated as having received compensation income (taxable at ordinary
income tax rates) equal to the excess, if any, of the Fair Market Value of the Shares on the date
of exercise over the Exercise Price. If Purchaser is or was an employee of the Company, the
Company may be required to withhold from Purchaser’s compensation or collect from Purchaser and pay
to the applicable taxing authorities an amount equal to a percentage of this compensation income at
the time of exercise.

     13.3 Disposition of Shares. The following tax consequences may apply upon
disposition of the Shares.

          (a) Incentive Stock Options. If the Shares are held for more than twelve
(12) months after the date of purchase of the Shares pursuant to the exercise of an ISO and are
disposed of more than two (2) years after the Date of Grant, any gain realized on disposition of
the Shares will be treated as long term capital gain for federal income tax purposes. If Vested
Shares purchased under an ISO are disposed of within the applicable one (1) year or two (2) year
period, any gain realized on such disposition will be treated as compensation income (taxable at
ordinary income rates in the year of the disposition) to the extent of the excess, if any, of the
Fair Market Value of the Shares on the date of exercise over the Exercise Price. To the extent the
Shares were exercised prior to vesting coincident with the filing of an 83(b) Election, the amount
taxed because of a disqualifying disposition will be based upon the excess, if any, of the fair
market value on the date of vesting over the exercise price.

          (b) Nonqualified Stock Options. If the Shares are held for more than twelve
(12) months after the date of purchase of the Shares pursuant to the exercise of an NQSO, any gain
realized on disposition of the Shares will be treated as long term capital gain.

          (c) Withholding. The Company may be required to withhold from the
Purchaser’s compensation or collect from the Purchaser and pay to the applicable taxing authorities
an amount equal to a percentage of this compensation income.

     13.4 Section 83(b) Election for Unvested Shares. With respect to Unvested
Shares, which are subject to the Repurchase Option, unless an election is filed by the Purchaser
with the Internal Revenue Service (and, if necessary, the proper state taxing authorities), within
30 days of the purchase of the Unvested Shares, electing pursuant to Section 83(b) of the Code (and
similar state tax provisions, if applicable) to be taxed currently on any difference between the
Exercise Price of the Unvested Shares and their Fair Market Value on the date of purchase, there
may be a recognition of taxable income (including, where applicable, alternative minimum taxable
income) to the Purchaser, measured by the excess, if any, of the Fair Market Value of the Unvested
Shares at the time they cease to be Unvested Shares, over the Exercise Price of the Unvested
Shares. A form of Election under Section 83(b) is attached hereto as Exhibit 4 for
reference.

14. TERMINATION OF RIGHT OF FIRST REFUSAL. The Right of First Refusal will
terminate as to all Shares: (i) on the effective date of the first sale of Common Stock of the
Company to the general public pursuant to a registration statement filed with and declared
effective by the SEC under the 1933 Act (other than a registration statement relating solely to the
issuance of Common Stock pursuant to a business combination or an employee incentive or benefit
plan) or (ii) on any transfer or

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conversion of Shares made pursuant to a statutory merger or statutory consolidation of the Company
with or into another corporation or corporations if the common stock of the surviving corporation
or any direct or indirect parent corporation thereof is registered under the Securities Exchange
Act of 1934, as amended.

15. COMPLIANCE WITH LAWS AND REGULATIONS. The issuance and transfer of the
Shares will be subject to and conditioned upon compliance by the Company and Purchaser with all
applicable state and U.S. Federal laws and regulations and with all applicable requirements of any
stock exchange or automated quotation system on which the Company’s Common Stock may be listed or
quoted at the time of such issuance or transfer.

16. SUCCESSORS AND ASSIGNS. The Company may assign any of its rights under this
Exercise Agreement, including its rights to purchase Shares under the Repurchase Option and the
Right of First Refusal. This Exercise Agreement shall be binding upon and inure to the benefit of
the successors and assigns of the Company. Subject to the restrictions on transfer herein set
forth, this Exercise Agreement will be binding upon Purchaser and Purchaser’s heirs, executors,
administrators, legal representatives, successors and assigns.

17. REMEDIES. The parties agree and acknowledge that money damages may not be an
adequate remedy for any breach of the provisions of this Agreement and that the Company and the
Purchaser will have the right to injunctive relief and specific performance (without the necessity
of posting a bond), in addition to all of its rights and remedies at law or in equity, to enforce
the provisions of this Agreement. Nothing contained in this Agreement will be construed to confer
upon any Person who is not a party any rights or benefits, as a third party beneficiary or
otherwise.

18. GOVERNING LAW; SEVERABILITY. This Exercise Agreement shall be governed by
and construed in accordance with the internal laws of the State of Utah as such laws are applied to
agreements between Utah residents entered into and to be performed entirely within Utah. If any
provision of this Exercise Agreement is determined by a court of law to be illegal or
unenforceable, then such provision will be enforced to the maximum extent possible and the other
provisions will remain fully effective and enforceable.

19. NOTICES. Any notice required to be given or delivered to the Company shall
be in writing and addressed to the Corporate Secretary of the Company at its principal corporate
offices. Any notice required to be given or delivered to Purchaser shall be in writing and
addressed to Purchaser at the address indicated above or to such other address as Purchaser may
designate in writing from time to time to the Company. All notices shall be deemed effectively
given upon personal delivery, (i) three (3) days after deposit in the United States mail by
certified or registered mail (return receipt requested), (ii) one (1) business day after its
deposit with any return receipt express courier (prepaid), or (iii) one (1) business day after
transmission by rapifax or telecopier.

20. FURTHER INSTRUMENTS. The parties agree to execute such further instruments
and to take such further action as may be reasonably necessary to carry out the purposes and intent
of this Exercise Agreement.

21. HEADINGS. The captions and headings of this Exercise Agreement are included
for ease of reference only and will be disregarded in interpreting or construing this Exercise
Agreement. All references herein to Sections will refer to Sections of this Exercise Agreement.

22. ENTIRE AGREEMENT. The Plan, the Stock Option Agreement and this Exercise
Agreement, together with all Exhibits thereto, constitute the entire agreement and understanding of
the parties with respect to the subject matter of this Exercise Agreement, and supersede all prior
understandings and

-10-

 

agreements, whether oral or written, between the parties hereto with respect to the specific
subject matter hereof.

23. CERTAIN DEFINITIONS. Capitalized terms not otherwise defined in this
Exercise Agreement shall have the meanings ascribed to them in the Plan. For purposes of this
Agreement the following terms have the meanings set forth below:

     23.1 “Surrender of Shares” means the surrender of the Company’s Common Stock that
(a) either (i) have been owned by Purchaser for more than six (6) months and have been paid for
within the meaning of SEC Rule 144; or (ii) were obtained by Participant in the open public market;
and (b) are clear of all liens, claims, encumbrances or security interests.

     23.2 “Same Day Sale or Margin Commitment” means, provided that a public market for
the Company’s stock exists: (a) a “same day sale” commitment from Participant and a broker-dealer
that is a member of the National Association of Securities Dealers (an “NASD Dealer”) whereby
Participant irrevocably elects to exercise the Option and to sell a portion of the Shares so
purchased sufficient to pay for the total Exercise Price and whereby the NASD Dealer irrevocably
commits upon receipt of such Shares to forward the total Exercise Price directly to the Company, or
(b) through a “margin” commitment from Participant and an NASD Dealer whereby Participant
irrevocably elects to exercise the Option and to pledge the Shares so purchased to the NASD Dealer
in a margin account as security for a loan from the NASD Dealer in the amount of the total Exercise
Price, and whereby the NASD Dealer irrevocably commits upon receipt of such Shares to forward the
total Exercise Price directly to the Company.

-11-

 

EXHIBIT 1

STOCK POWER AND ASSIGNMENT SEPARATE FROM STOCK CERTIFICATE

     FOR VALUE RECEIVED and pursuant to that certain Stock Option Exercise Agreement No. ___
dated as of ___, ___, (the “Agreement”), the undersigned hereby sells, assigns and
transfers unto ___, ___shares of the Common Stock $0.001, par value per
share, of Omniture, Inc., a Delaware corporation (the “Company”), standing in the undersigned’s
name on the books of the Company represented by Certificate No(s). ___delivered herewith, and
does hereby irrevocably constitute and appoint the Secretary of the Company as the undersigned’s
attorney-in-fact, with full power of substitution, to transfer said stock on the books of the
Company. THIS ASSIGNMENT MAY ONLY BE USED AS AUTHORIZED BY THE AGREEMENT AND ANY EXHIBITS THERETO.

	 	 	 	 	 
	Dated:

	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	PURCHASER
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	(Signature)
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	(Please Print Name)
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	(Spouse’s Signature, if any)
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	(Please Print Spouse’s Name)

Instructions to Purchaser: Please do not fill in any blanks other than the signature line.
The purpose of this Stock Power and Assignment is to enable the Company to acquire the shares upon
exercise of its “Repurchase Option” and/or “Right of First Refusal” set forth in the Exercise
Agreement without requiring additional signatures on the part of the Purchaser or Purchaser’s
Spouse.

 

 

EXHIBIT 2

SPOUSE CONSENT

     The undersigned spouse of ___(the “Purchaser”) has read, understands, and hereby
approves the Stock Option Exercise Agreement between Purchaser and the Company (the “Agreement”).
In consideration of the Company’s granting my spouse the right to purchase the Shares as set forth
in the Agreement, the undersigned hereby agrees to be irrevocably bound by the Agreement and
further agrees that any community property interest I may have in the Shares shall similarly be
bound by the Agreement. The undersigned hereby appoints Purchaser as my attorney-in-fact with
respect to any amendment or exercise of any rights under the Agreement.

	 	 	 	 	 
	Dated:

	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	Print Name of Purchaser’s Spouse
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	Signature of Purchaser’s Spouse
	 
	 	 	 	 
	 
	 	Address:
	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 

 

 

EXHIBIT 3

COPY OF PURCHASER’S CHECK

 

 

EXHIBIT 4

ELECTION UNDER SECTION 83(B) OF THE INTERNAL REVENUE CODE

The undersigned Taxpayer hereby elects, pursuant to Section 83(b) of the Internal Revenue Code, to
include in gross income for the Taxpayer’s current taxable year the excess, if any, of the fair
market value of the property described below at the time of transfer over the amount paid for such
property, as compensation for services.

	 	 	 	 	 
	1.

	 	TAXPAYER’S NAME:
	 	 
	 

	 	 	 	 
	 

	 	 	 	 
	 

	 	TAXPAYER’S ADDRESS:	 	 
	 

	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	 
	 

	 	 	 	 
	 

	 	SOCIAL SECURITY NUMBER:	 	 
	 

	 	 	 	 
	 

	 	 	 	 
	2.	 	The property with respect to which the election is made is described as follows: _______
shares of Common Stock of Omniture, Inc., a Delaware corporation (the “Company”), which is
Taxpayer’s employer or the corporation for whom the Taxpayer performs services.
	 

	 	 	 	 
	3.	 	The date on which the shares were purchased was __________ and this election is made for
calendar year 200_.
	 

	 	 	 	 
	4.	 	The shares are subject to the following restrictions: The Company may repurchase all or a
portion of the shares at the Taxpayer’s original purchase price under certain conditions at
the time of Taxpayer’s termination of employment or services.
	 

	 	 	 	 
	5.	 	The fair market value of the shares (without regard to restrictions other than restrictions
which by their terms will never lapse) was $            per share at the time of purchase.
	 

	 	 	 	 
	6.	 	The amount paid for such shares was $            per share.
	 

	 	 	 	 
	7.	 	The Taxpayer has submitted a copy of this statement to the Company.

THIS ELECTION MUST BE FILED WITH THE INTERNAL REVENUE SERVICE (“IRS”), AT THE OFFICE WHERE THE
TAXPAYER FILES ANNUAL INCOME TAX RETURNS, WITHIN 30 DAYS AFTER THE DATE OF TRANSFER OF THE
PROPERTY, AND MUST ALSO BE FILED WITH THE TAXPAYER’S INCOME TAX RETURNS FOR THE CALENDAR YEAR. THE
ELECTION CANNOT BE REVOKED WITHOUT THE CONSENT OF THE IRS.

	 	 	 	 	 	 	 
	Dated:

	 	 
	 	 	 	 
	 

	 	 
	 	 	 	 
	 

	 	 	 	 	 	Taxpayer’s Signature

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