Document:

Exhibit 10.1

 

CONVERTIBLE
NOTE PURCHASE AGREEMENT

 

This
Convertible Note Purchase Agreement (this “Agreement”) is dated as of June 2, 2020, by and among [●]
(the “Purchaser”), and Crown ElectroKinetics Corp., a Delaware corporation with offices located at 1110 NE
Circle Blvd., Suite 1075, Corvallis, Oregon 97330 (“Crown” or the “Company”).

 

WHEREAS,
Crown is desirous of receiving an investment amount of up to the aggregate sum of [●] Dollars ($[●]) from the Purchaser
(the “Investment Amount”);

 

WHEREAS,
subject to the terms and conditions set forth in this Agreement and pursuant to Section 4(a)(2) of the Securities Act of 1933,
as amended (the “Securities Act”), and/or Rule 506 promulgated thereunder, Crown desires to issue and sell
to Purchaser, and Purchaser desires to purchase from Company, securities of such Company as more fully described in this Agreement;
and

 

WHEREAS,
the Purchaser desires that the Company grant it a Warrant (the “Warrant”) for the purchase of a calculable
number of shares of common stock at a calculable price per share on terms and conditions that the Purchaser and the Company are
willing to accept.

 

NOW,
THEREFORE, in consideration of the mutual covenants contained in this Agreement, and for other good and valuable consideration,
the receipt and adequacy of which are hereby acknowledged, the Company and the Purchaser agree as follows:

 

ARTICLE
I.

DEFINITIONS 

 

1.1
Definitions. In addition to the terms defined elsewhere in this Agreement: (a) capitalized terms that are not otherwise
defined herein have the meanings given to such terms in the Note (as defined herein), and (b) the following terms have the meanings
set forth in this Section 1.1:

 

“Acquiring
Person” shall have the meaning ascribed to such term in Section 4.6.

 

“Action”
shall have the meaning ascribed to such term in Section 3.1(j).

 

“Affiliate”
means any Person that, directly or indirectly through one or more intermediaries, controls or is controlled by or is under common
control with a Person, as such terms are used in and construed under Rule 405 under the Securities Act.

 

“Board
of Directors” means the board of directors of Crown.

 

“Business
Day” means any day except any Saturday, any Sunday, any day that is a federal legal holiday in the United States or
any day on which banking institutions in the State of New York are authorized or required by law or other governmental action
to close.

 

“Closing
Date” means the Business Day on which all of the Transaction Documents have been executed and delivered by the applicable
parties thereto in connection with the Closing, and all conditions precedent to (i) the Purchaser’s obligations to pay the
Subscription Amount as to the Closing and (ii) the Company’s obligations to deliver the Securities as of the Closing, in
each case, have been satisfied or waived.

 

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“Closing”
means the closing of the purchase and sale of the Securities pursuant to Section 2.1.

 

“Closing
Shares” means 100,000 shares of the Company’s Common Stock to be sold and issued to the Purchaser at the Closing
in connection with the Purchaser’s purchase of a Note in the principal amount of Two Hundred Fifty Thousand and 00/100ths
Dollars.

 

“Closing
Statement” means the Closing Statement provided by Crown to Purchaser.

 

“Code”
means the Internal Revenue Code of 1986, as amended.

 

“Commission”
means the United States Securities and Exchange Commission.

 

“Company
Counsel” means Pryor Cashman LLP.

 

“Disclosure
Schedules” shall have the meaning ascribed to such term in Section 3.1.

 

“Equity
Incentive Plan” means a Company’s existing equity incentive plan, as amended.

 

“Exchange
Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.

 

“FCPA”
means the Foreign Corrupt Practices Act of 1977, as amended.

 

“GAAP”
means United States generally accepted accounting principles.

 

“Indebtedness”
means (x) any liabilities for borrowed money or amounts owed in excess of $250,000 (other than trade accounts payable or for services
provided incurred in the ordinary course of business) and (y) the present value of any lease payments in excess of $250,000 due
under leases required to be capitalized in accordance with GAAP.

 

“Intellectual
Property Rights” shall have the meaning ascribed to such term in Section 3.1(o).

 

“Liens”
means a lien, charge, pledge, security interest, encumbrance, right of first refusal, preemptive right, or other restriction.

 

“Material
Adverse Effect” shall have the meaning assigned to such term in Section 3.1(b).

 

“Material
Permits” shall have the meaning ascribed to such term in Section 3.1(m).

 

“Maximum
Rate” shall have the meaning ascribed to such term in Section 5.17.

 

“Note”
means the 12% Senior Convertible Promissory Note due, subject to the terms therein, twelve (12) months from date of issuance,
issued by Crown to Purchaser hereunder, in the form of Exhibit A attached hereto.

 

“Parent”
shall have the meaning ascribed to such term in Section 4.2.

 

“Person”
means an individual or corporation, partnership, trust, incorporated or unincorporated association, joint venture, limited liability
company, joint stock company, government (or an agency or subdivision thereof) or other entity of any kind.

 

    	CROWN CONVERTIBLE NOTE PURCHASE AGREEMENT
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“Proceeding”
means an action, claim, suit, investigation or proceeding (including, without limitation, an informal investigation or partial
proceeding, such as a deposition), whether commenced or threatened.

 

“Purchaser
Party” shall have the meaning ascribed to such term in Section 4.9.

 

“Rule
144” means Rule 144 promulgated by the Commission pursuant to the Securities Act, as such Rule may be amended from time
to time, or any similar rule or regulation hereafter adopted by the Commission having substantially the same effect as such Rule.

 

“Securities”
means the Closing Shares, the Note and the Warrant.

 

“Securities
Act” means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.

 

“Short
Sales” means all “short sales” as defined in Rule 200 of Regulation SHO under the Exchange Act.

 

“Transaction
Documents” means this Agreement, the Note and the Warrant.

 

“Warrant”
means that certain Common Stock Purchase Warrant of the Company granted to the Holder at the Closing, the form of which Warrant
is attached hereto as Exhibit B.

 

ARTICLE
II.

PURCHASE AND SALE 

 

2.1
Purchase. The Purchaser will pay the Investment Amount in exchange for the sale and issuance of the Note, the Closing Shares
and the Warrant to the Purchaser on the date hereof (hereinafter the “Closing”). The Company and the Purchaser
agree that the Investment Amount paid by the Purchaser pursuant to this Agreement shall be for all of the Securities acquired
by the Purchaser pursuant to this Agreement, and the Company and the Purchaser agrees to allocate the Investment Amount among
the Securities for U.S. federal and applicable state income tax purposes as set forth on Schedule 2.1 (the “Allocation”).
The Company and the Purchaser shall not take any position inconsistent with the Allocation for income tax purposes unless otherwise
required by law.

 

2.2
Deliveries. On the Closing Date (except as noted or amended by mutual agreement),

 

(a)
Crown shall deliver or cause to be delivered to the Purchaser the following:

 

(i)
this Agreement duly executed by Crown;

 

(ii)
the Note duly executed by Crown;

 

(iii)
the Warrant duly executed by Crown;

 

(v)
the Closing Shares; and

 

(vi)
such other documents, certificates, instruments, and other writings as Purchaser’s counsel may reasonably request.

 

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(b)
Purchaser shall deliver or cause to be delivered to the Crown the following:

 

(i)
this Agreement duly executed by Purchaser; and

 

(ii)
such other documents, certificates, instruments, and other writings as Crown’s counsel may reasonably request.

 

2.3
Closing Conditions.

 

(a)
The obligations of Crown hereunder in connection with the Closing are subject to the following conditions being satisfied:

 

(i)
the accuracy in all material respects on the Closing Date of the representations and warranties of the Purchaser contained herein
(unless, as of a specific date therein, in which case they shall be accurate as of such date);

 

(ii)
all obligations, covenants and agreements of the Purchaser required to be performed at or prior to the applicable Closing Date
shall have been performed; and

 

(iii)
the delivery by the Purchaser of the items set forth in Section 2.2(b) of this Agreement.

 

(b)
The obligations of the Purchaser hereunder in connection with the Closing are subject to the following conditions being satisfied:

 

(i)
the accuracy in all material respects on the Closing Date of the representations and warranties of Crown contained herein (unless,
as of a specific date therein, in which case they shall be accurate as of such date);

 

(ii)
all obligations, covenants, and agreements of Crown required to be performed at or prior to the applicable Closing Date shall
have been performed;

 

(iii)
the delivery by Crown of the items set forth in Section 2.2(a) of this Agreement; and

 

(iv)
there shall have been no Material Adverse Effects with respect to the Company since the date hereof.

 

ARTICLE
III.

REPRESENTATIONS AND WARRANTIES

 

3.1
Representations and Warranties of the Company. Except as set forth in the “Disclosure Schedules,” which Disclosure
Schedules shall be deemed a part hereof and shall qualify any representation or otherwise made herein to the extent of the disclosure
contained in the corresponding section of the Disclosure Schedules, the Company hereby makes the following representations and
warranties to the Purchaser as of the date hereof.

 

(a)
Subsidiaries. The Company represents and warrants that it has no subsidiaries.

 

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(b)
Organization and Qualification. Crown is an entity duly incorporated or otherwise organized, validly existing and in good
standing under the laws of the jurisdiction of its incorporation or organization, with the requisite power and authority to own
and use its properties and assets and to carry on its business as currently conducted. The Company is not in violation or default
of any of the provisions of its respective certificate or articles of incorporation, bylaws or other organizational or charter
documents. The Company is duly qualified to conduct business and is in good standing as a foreign corporation or other entity
in each jurisdiction in which the nature of the business conducted or property owned by it makes such qualification necessary,
except where the failure to be so qualified or in good standing, as the case may be, could not have or reasonably be expected
to result in: (i) a material adverse effect on the legality, validity or enforceability of any Transaction Document; (ii) a material
adverse effect on the results of operations, assets, business, prospects or condition (financial or otherwise) of the Company;
or (iii) a material adverse effect on the Company’s ability to perform in any material respect on a timely basis its obligations
under any Transaction Document (any of (i), (ii) or (iii), a “Material Adverse Effect”) and no Proceeding has been
instituted in any such jurisdiction revoking, limiting or curtailing or seeking to revoke, limit or curtail such power and authority
or qualification.

 

(c)
Authorization; Enforcement. Crown has the requisite power and authority to enter into and to consummate the transactions
contemplated by this Agreement and each of the other Transaction Documents and otherwise to carry out its obligations hereunder
and thereunder. The execution and delivery of this Agreement and each of the other Transaction Documents by the Company and the
consummation by it of the transactions contemplated hereby and thereby have been duly authorized by all necessary action on the
part of such Company and no further action is required by such Company, its Board of Directors, stockholders, or members, as applicable,
in connection herewith or therewith. This Agreement and each other Transaction Document to which it is a party has been (or upon
delivery will have been) duly executed by the Company and, when delivered in accordance with the terms hereof and thereof, will
constitute the valid and binding obligation of the Company enforceable against the Company in accordance with its terms, except:
(i) as limited by general equitable principles and applicable bankruptcy, insolvency, reorganization, moratorium and other laws
of general application affecting enforcement of creditors’ rights generally; (ii) as limited by laws relating to the availability
of specific performance, injunctive relief or other equitable remedies; and (iii) insofar as indemnification and contribution
provisions may be limited by applicable law.

 

(d)
No Conflicts. The execution, delivery and performance of Crown of this Agreement and the other Transaction Documents to
which it is a party, the issuance and sale of the Securities and the consummation by it of the transactions contemplated hereby
and thereby do not and will not: (i) conflict with or violate any provision of the Company’s certificate or articles of
incorporation, bylaws or other organizational or charter documents; (ii) conflict with, or constitute a default (or an event that
with notice or lapse of time or both would become a default) under, result in the creation of any Lien (except Liens in favor
of the Purchaser) upon any of the properties or assets of the Company, or give to others any rights of termination, amendment,
acceleration or cancellation (with or without notice, lapse of time or both) of, any agreement, credit facility, debt or other
instrument (evidencing a Company debt or otherwise) or other understanding to which such Company is a party or by which any property
or asset of the Company is bound or affected; or (iii) conflict with or result in a violation of any law, rule, regulation, order,
judgment, injunction, decree or other restriction of any court or governmental authority to which the Company is subject (including
federal and state securities laws and regulations), or by which any property or asset of the Company is bound or affected; except
in the case of each of clauses (ii) and (iii), such as could not have or reasonably be expected to result in a Material Adverse
Effect.

 

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(e)
Filings, Consents, and Approvals. Crown is not required to obtain any consent, waiver, authorization, or order of, give
any notice to, or make any filing or registration with, any court or other federal, state, local, or other governmental authority
or other Person in connection with the execution, delivery, and performance by the Company of the Transaction Documents.

 

(f)
Issuance of the Securities. The Securities are duly authorized and, when issued and paid for in accordance with the applicable
Transaction Documents, will be duly and validly issued, fully paid, and non-assessable, free and clear of all Liens imposed by
the Company other than restrictions on transfer provided for in the Transaction Documents.

 

(g)
Capitalization. The capitalization of Crown is as set forth on Schedule 3.1(g) of the Disclosure Schedules, which
Schedule 3.1(g) of the Disclosure Schedules shall also include the number of shares of Common Stock owned beneficially,
and of record, by Affiliates of the Company as of the date hereof. Crown has not issued any capital stock other than as listed
on Schedule 3.1(g) of the Disclosure Schedules, other than pursuant to the exercise of employee stock options under any
applicable Equity Incentive Plan, the issuance of shares of Common Stock to employees pursuant to the Company’s employee
stock purchase plans and pursuant to the conversion and/or exercise of Common Stock Equivalents outstanding as of the date of
Closing. Other than with regard to Exempt Issuances (as that term is defined in Section 5(c) of the Note), no Person has any right
of first refusal, preemptive right, right of participation, or any similar right to participate in the transactions contemplated
by the Transaction Documents. Except as a result of the purchase and sale of the Securities and securities issued to employees,
officers or directors, or former employees, officers or directors and other service providers or former service providers of each
Company pursuant to such Equity Incentive Plan or otherwise, there are no outstanding options, warrants, rights to subscribe to,
calls or commitments of any character whatsoever relating to, or securities, rights or obligations convertible into or exercisable
or exchangeable for, or giving any Person any right to subscribe for or acquire any shares of Common Stock, or contracts, commitments,
understandings or arrangements by which the Company is or may become bound to issue additional shares of Common Stock or Common
Stock Equivalents. The issuance and sale of the Securities will not obligate any Company to issue shares of Common Stock or other
securities to any Person (other than the Purchaser) and will not result in a right of any holder of that Company’s securities
to adjust the exercise, conversion, exchange or reset price under any of such securities. All of the outstanding shares of capital
stock of the Company are duly authorized, validly issued, fully paid and non-assessable, have been issued in compliance with all
federal and state securities laws, and none of such outstanding shares was issued in violation of any preemptive rights or similar
rights to subscribe for or purchase securities. No further approval or authorization of any stockholder or other equity holder,
as applicable, the Board of Directors or others is required for the issuance and sale of the Securities. Other than as set forth
on Schedule 3.1(g) of the Disclosure Schedules, there are no stockholders’ agreements, voting agreements or other
similar agreements with respect to the Company’s capital stock to which the Company is a party or, to the knowledge of the
Company, between or among any of the Company’s stockholders.

 

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(h)
SEC Filings. The Company has timely filed or otherwise furnished (as applicable) all registration statements, prospectuses,
forms, reports, definitive proxy statements, schedules, statements and documents required to be filed or furnished by it under
the Securities Act or the Exchange Act, as the case may be, together with all certifications required pursuant to the Sarbanes-Oxley
Act of 2002 (the “Sarbanes-Oxley Act”) (such documents and any other documents filed by the Company with the
Commission, as have been supplemented, modified or amended since the time of filing, collectively, the “Company SEC Documents”).
As of their respective filing dates the Company SEC Documents (i) did not (or with respect to Company SEC Documents filed after
the date hereof, will not) contain any untrue statement of a material fact or omit to state a material fact required to be stated
therein or necessary in order to make the statements made therein, in light of the circumstances under which they were made, not
misleading and (ii) complied in all material respects with the applicable requirements of the Exchange Act or the Securities Act,
as the case may be, the Sarbanes-Oxley Act and the applicable rules and regulations of the Commission thereunder. To the knowledge
of the Company, none of the Company SEC Documents is the subject of ongoing Commission review or outstanding Commission comment.
All of the audited consolidated financial statements and unaudited consolidated interim financial statements of the Company included
in the Company SEC Documents (collectively, the “Company Financial Statements”) (A) have been or will be, as
the case may be, prepared from, are in accordance with, and accurately reflect the books and records of the Company in all material
respects, (B) have been or will be, as the case may be, prepared in accordance with GAAP applied on a consistent basis during
the periods involved (except as may be indicated in the notes thereto or, in the case of interim financial statements, for normal
and recurring year-end adjustments that are not material in amount or nature and as may be permitted by the Commission on Form
10-Q, Form 8-K or any successor or like form under the Exchange Act) and (C) fairly present in all material respects the consolidated
financial position and the consolidated results of operations, cash flows and changes in stockholders’ equity of the Company
as of the dates and for the periods referred to therein.

 

(i)
Material Changes. (i) There has been no event, occurrence or development that has had or that could reasonably be expected
to result in a Material Adverse Effect; (ii) the Company has not incurred any liabilities (contingent or otherwise) other than
(A) trade payables and accrued expenses incurred in the ordinary course of business consistent with past practice and (B) liabilities
not required to be reflected in the Company Financial Statements pursuant to GAAP; (iii) the Company has not altered its method
of accounting; (iv) the Company has not declared or made any dividend or distribution of cash or other property to its stockholders
or purchased, redeemed or made any agreements to purchase or redeem any shares of its capital stock; and (v) the Company has not
issued any equity securities to any officer, director or Affiliate except for the issuance of the Securities contemplated by this
Agreement, or the Exempt Issuances. No event, liability, fact, circumstance, occurrence, or development has occurred or exists
or is reasonably expected to occur or exist with respect to the Company or its business, properties, operations, assets, or financial
condition that would be required to be disclosed by the Company.

 

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(j)
Litigation. There is no action, suit, inquiry, notice of violation, proceeding or investigation pending or, to the knowledge
of the Company, threatened against or affecting the Company, or any of its respective properties before or by any court, arbitrator,
governmental or administrative agency or regulatory authority (federal, state, county, local or foreign) (collectively, an “Action”),
which (i) adversely affects or challenges the legality, validity or enforceability of any of the Transaction Documents or the
Securities or (ii) could, if there were an unfavorable decision, have or reasonably be expected to result in a Material Adverse
Effect, and neither the Company, nor any director or officer thereof, is or has been the subject of any Action involving a claim
of violation of or liability under federal or state securities laws or a claim of breach of fiduciary duty.

 

(k)
Labor Relations. No labor dispute exists or, to the knowledge of the Company, is imminent with respect to any of the employees
of the Company, which could reasonably be expected to result in a Material Adverse Effect. None of the Company’s employees
is a member of a union that relates to such employee’s relationship with the Company, and the Company is not a party to
a collective bargaining agreement, and the Company believes that its relationships with its employees are good. To the knowledge
of the Company, no executive officer of the Company is, or is now expected to be, in violation of any material term of any employment
contract, confidentiality, disclosure or proprietary information agreement or non-competition agreement, or any other contract
or agreement or any restrictive covenant in favor of any third party, and the continued employment of each such executive officer
does not subject the Company to any liability with respect to any of the foregoing matters. The Company is in compliance with
all U.S. federal, state, local, and foreign laws and regulations relating to employment and employment practices, terms and conditions
of employment and wages and hours, except where the failure to be in compliance could not, individually or in the aggregate, reasonably
be expected to have a Material Adverse Effect.

 

(l)
Compliance. Except as set forth in Schedule 3.1(l) of the Disclosure Schedules, the Company: (i) is not in default
under or in violation of (and no event has occurred that has not been waived that, with notice or lapse of time or both, would
result in a default by the Company under), nor has the Company received notice of a claim that it is in default under or that
it is in violation of, any indenture, loan or credit agreement or any other agreement or instrument to which it is a party or
by which it or any of its properties is bound (whether or not such default or violation has been waived), (ii) is not in violation
of any judgment, decree or order of any court, arbitrator or other governmental authority or (iii) is not and has not been in
violation of any statute, rule, ordinance or regulation of any governmental authority, including without limitation all foreign,
federal, state and local laws relating to taxes, environmental protection, occupational health and safety, product quality and
safety and employment and labor matters, except in each case as could not have or reasonably be expected to result in a Material
Adverse Effect.

 

(m)
Regulatory Permits. The Company possesses all certificates, authorizations and permits issued by the appropriate federal,
state, local or foreign regulatory authorities necessary to conduct their respective businesses, as applicable or on Schedule
3.1(m) of the Disclosure Schedules, except where the failure to possess such permits could not reasonably be expected to result
in a Material Adverse Effect (“Material Permits”), and neither the Company has received any notice of proceedings
relating to the revocation or modification of any Material Permit.

 

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(n)
Title to Assets. The Company has good and marketable title in fee simple to all real property owned by it and good and
marketable title in all personal property owned by it that is material to the business of the Company, in each case free and clear
of all Liens, except for (i) Liens as do not materially affect the value of such property and do not materially interfere with
the use made and proposed to be made of such property by the Company and (ii) Liens for the payment of federal, state or other
taxes, for which appropriate reserves have been made therefor in accordance with GAAP and, the payment of which is neither delinquent
nor subject to penalties. Any real property and facilities held under lease by the Company are held by it under valid, subsisting,
and enforceable leases with which the Company is in compliance.

 

(o)
Intellectual Property. The Company has rights to use, all patents, patent applications, trademarks, trademark applications,
service marks, trade names, trade secrets, inventions, copyrights, licenses and other intellectual property rights and similar
rights as described on Schedule 3.1(o) of the Disclosure Schedules as necessary or required for use in connection with
their business as presently conducted and which the failure to so have could have a Material Adverse Effect (collectively, the
“Intellectual Property Rights”). The Company has not received a notice (written or otherwise) that any of the Intellectual
Property Rights has expired, terminated or been abandoned, or is expected to expire or terminate or be abandoned, within two (2)
years from the date of this Agreement. The Company has not received a written notice of a claim or otherwise has any knowledge
that the Intellectual Property Rights violate or infringe upon the rights of any Person, except as could not have or reasonably
be expected to not have a Material Adverse Effect. To the knowledge of the Company, all such Intellectual Property Rights are
enforceable and there is no existing infringement by another Person of any of the Intellectual Property Rights. The Company has
taken reasonable security measures to protect the secrecy, confidentiality, and value of all of its intellectual properties, except
where failure to do so could not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect.

 

(p)
Transactions with Affiliates and Employees. Except as set forth in Schedule 3.1(p) of the Disclosure Schedules and
for the Exempt Issuances, none of the officers or directors of the Company and, to the knowledge of the Company, none of the employees
of the Company is presently a party to any transaction with the Company (other than for services as employees, officers, and directors),
including any contract, agreement or other arrangement, providing for the furnishing of services to or by, providing for rental
of real or personal property to or from, providing for the borrowing of money from or lending of money to, or otherwise requiring
payments to or from any officer, director or such employee or, to the knowledge of the Company, any entity in which any officer,
director, or any such employee has a substantial interest or is an officer, director, trustee, stockholder, member or partner,
in each case in excess of $120,000 other than for: (i) payment of salary or consulting fees for services rendered; (ii) reimbursement
for expenses incurred on behalf of the Company; and (iii) other employee benefits, including stock option or stock award agreements
under the Equity Incentive Plan.

 

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(q)
Internal Controls; Sarbanes-Oxley Act. The Company has designed and maintains a system of internal controls over financial
reporting (as defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act) sufficient to provide reasonable assurances regarding
the reliability of financial reporting for the Company. The Company (i) has designed and maintains disclosure controls and
procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act) to ensure that material information required to be
disclosed by the Company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and
reported within the time periods specified in the Commission’s rules and forms and is accumulated and communicated to the
Company’s management as appropriate to allow timely decisions regarding required disclosure and (ii) has disclosed
to the Company’s auditors and the audit committee of the Company’s board of directors (and made summaries of such
disclosures available to Purchaser) (A) any significant deficiencies and material weaknesses in the design or operation of
internal controls over financial reporting that are reasonably likely to adversely affect in any material respect the Company’s
ability to record, process, summarize and report financial information and (B) any fraud, whether or not material, that involves
management or other employees who have a significant role in the Company’s internal controls over financial reporting. The
Company is in compliance in all material respects with all effective provisions of the Sarbanes-Oxley Act. Neither the Company
nor, to the knowledge of the Company, any director, officer, auditor, accountant or representative of the Company has received
or otherwise had or obtained knowledge of any substantive complaint, allegation, assertion or claim, whether written or oral,
that the Company has engaged in questionable accounting or auditing practices. No current or former attorney representing the
Company has reported evidence of a material violation of securities laws, breach of fiduciary duty or similar violation by the
Company, or any of the Company’s officers, directors, employees or agents, to the current Company’s board of directors
or any committee thereof or to any current director or executive officer of the Company. To the knowledge of the Company, no employee
of the Company has provided or is providing information to any law enforcement agency regarding the commission or possible commission
of any crime or the violation or possible violation of any applicable legal requirements of the type described in Section 806
of the Sarbanes-Oxley Act by the Company. Neither the Company nor, to the knowledge of the Company, any director, officer, employee,
contractor, subcontractor or agent of the Company, has discharged, demoted, suspended, threatened, harassed or in any other manner
discriminated against an employee of the Company in the terms and conditions of employment because of any lawful act of such employee
described in Section 806 of the Sarbanes-Oxley Act.

 

(r)
Certain Fees. Other than as set forth on Schedule 3.1(r) of the Disclosure Schedules, no brokerage or finder’s
fees or commissions are or will be payable by the Company to any broker, financial advisor or consultant, finder, placement agent,
investment banker, bank or other Person with respect to the transactions contemplated by the Transaction Documents. The Purchaser
shall have no obligation with respect to any fees or with respect to any claims made by or on behalf of other Persons for fees
of a type contemplated in this Section that may be due in connection with the transactions contemplated by the Transaction Documents.

 

(s)
Private Placement. Assuming the accuracy of the Purchaser’s representations and warranties set forth in Section 3.2,
no registration under the Securities Act is required for the offer and sale of the Securities by the Company to the Purchaser
as contemplated hereby.

 

(t)
Investment Company. The Company is not, and is not an Affiliate of, and immediately after receipt of payment for the Securities,
will not be or be an Affiliate of, an “investment company” within the meaning of the Investment Company Act of 1940,
as amended. The Company shall conduct its business in a manner so that it will not become an “investment company”
subject to registration under the Investment Company Act of 1940, as amended.

 

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(u)
Registration Rights. Other than with regard to the Exempt Issuances, no Person has any right to cause any Company to affect
the registration under the Securities Act of any securities of the Company.

 

(v)
[Reserved.]

 

(w)
[Reserved.]

 

(x)
Disclosure. The Company understands and confirms that the Purchaser will rely on the representations herein in effecting
transactions in securities of the Company. All of the disclosures furnished by or on behalf of the Company to the Purchaser regarding
the Company, and their business and the transactions contemplated hereby, including the Disclosure Schedules to this Agreement,
are true and correct and do not contain any untrue statement of a material fact or omit to state any material fact necessary in
order to make the statements made therein, in light of the circumstances under which they were made, not misleading. The Company
acknowledges and agrees that the Purchaser has not made any representations or warranties with respect to the transactions contemplated
hereby other than those specifically set forth in Section 3.2 hereof.

 

(y)
No Integrated Offering. Assuming the accuracy of the Purchaser’s representations and warranties set forth in Section
3.2, neither the Company, nor any of its Affiliates, nor any Person acting on its or their behalf has, directly or indirectly,
made any offers or sales of any security or solicited any offers to buy any security, under circumstances that would cause this
offering of the Securities to be integrated with prior offerings by the Company for purposes of the Securities Act which would
require the registration of any such securities under the Securities Act.

 

(z)
No General Solicitation. Neither the Company nor any person acting on behalf of the Company has offered or sold any of
the Securities by any form of general solicitation or general advertising. The Company has offered the Securities for sale only
to the Purchaser within the meaning of Rule 501 under the Securities Act.

 

(aa)
Foreign Corrupt Practices. The Company has not to its knowledge, nor any agent or other person acting on behalf of the
Company: (i) directly or indirectly, used any funds for unlawful contributions, gifts, entertainment or other unlawful expenses
related to foreign or domestic political activity; (ii) made any unlawful payment to foreign or domestic government officials
or employees or to any foreign or domestic political parties or campaigns from corporate funds; (iii) failed to disclose fully
any contribution made by the Company (or made by any person acting on its behalf of which the Company is aware) which is in violation
of law; or (iv) violated in any material respect any provision of FCPA.

 

(bb)
Accountants. The Company’s accounting firm is set forth on Schedule 3.1(bb) of the Disclosure Schedules. To
the knowledge and belief of the Company, such accounting firm is registered with the Public Company Accounting Oversight Board.

 

(cc)
No Disagreements with Accountants and Lawyers. There are no disagreements of any kind presently existing, or reasonably
anticipated by the Company to arise, between the Company and the accountants and lawyers formerly or presently employed by the
Company.

 

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(dd)
Acknowledgment Regarding Purchaser’s Purchase of Securities. The Company acknowledges and agrees that the Purchaser
is acting solely in the capacity of an arm’s length purchaser with respect to the Transaction Documents and the transactions
contemplated thereby. The Company further acknowledges that the Purchaser is not acting as a financial advisor or fiduciary of
the Company (or in any similar capacity) with respect to the Transaction Documents and the transactions contemplated thereby and
any advice given by the Purchaser or any of their respective representatives or agents in connection with the Transaction Documents
and the transactions contemplated thereby is merely incidental to the Purchaser’s purchase of the Securities. The Company
further represents to the Purchaser that the Company’s decision to enter into this Agreement and the other Transaction Documents
has been based solely on the independent evaluation of the transactions contemplated hereby by the Company and its representatives.

 

(ee)
[Reserved.]

 

(ff)
Stock Option Plans. Each stock option granted by each Company under the Equity Incentive Plan was granted (i) in accordance
with the terms of the Equity Incentive Plan and (ii) with an exercise price at least equal to the fair market value of the Common
Stock on the date such stock option would be considered granted under GAAP and applicable law. No stock option granted under the
Equity Incentive Plan has been backdated. The Company has not knowingly granted, and there is no and has been no Company policy
or practice to knowingly grant, stock options prior to, or otherwise knowingly coordinate the grant of stock options with, the
release or other public announcement of material information regarding the Company or their financial results or prospects.

 

(gg)
Office of Foreign Assets Control. Neither the Company, and to the Company’s knowledge, no director, officer, agent,
employee or affiliate of the Company is currently subject to any U.S. sanctions administered by the Office of Foreign Assets Control
of the U.S. Treasury Department (“OFAC”).

 

(hh)
U.S. Real Property Holding Corporation. The Company is not and has never been a U.S. real property holding corporation
within the meaning of Section 897 of the Code, and the Company shall so certify upon the Purchaser’s request.

 

(ii)
Bank Holding Company Act. Neither the Company nor any of Affiliates is subject to the Bank Holding Company Act of 1956,
as amended (the “BHCA”) and to regulation by the Board of Governors of the Federal Reserve System (the “Federal
Reserve”). Neither the Company nor any of its Affiliates owns or controls, directly or indirectly, five percent (5%)
or more of the outstanding shares of any class of voting securities or twenty-five percent (25%) or more of the total equity of
a bank or any entity that is subject to the BHCA and to regulation by the Federal Reserve. Neither the Company nor any of its
Affiliates exercises a controlling influence over the management or policies of a bank or any entity that is subject to the BHCA
and to regulation by the Federal Reserve.

 

(jj)
Tax Status. Except for matters that would not, individually or in the aggregate, have or reasonably be expected to result
in a Material Adverse Effect, the Company (i) has made or filed all United States federal, state and local income and all foreign
income and franchise tax returns, reports and declarations required by any jurisdiction to which it is subject, (ii) has paid
all taxes and other governmental assessments and charges that are material in amount, shown or determined to be due on such returns,
reports and declarations and (iii) has set aside on its books provision reasonably adequate for the payment of all material taxes
for periods subsequent to the periods to which such returns, reports or declarations apply. There are no unpaid taxes in any material
amount claimed to be due by the taxing authority of any jurisdiction, and the officers of the Company know of no basis for any
such claim.

 

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(kk)
Seniority. Except as set forth in Schedule 3.1(kk) of the Disclosure Schedules, as of the Closing Date, no Indebtedness
or other claim against the Company is senior to the Note in right of payment, whether with respect to interest or upon liquidation
or dissolution, or otherwise, other than indebtedness secured by purchase money security interests (which is senior only as to
underlying assets covered thereby) and capital lease obligations (which is senior only as to the property covered thereby).

 

(ll)
[Reserved.]

 

(mm)
Money Laundering. The operations of the Company are and have been conducted at all times in compliance with applicable
financial record-keeping and reporting requirements of the Currency and Foreign Transactions Reporting Act of 1970, as amended,
applicable money laundering statutes and applicable rules and regulations thereunder (collectively, the “Money Laundering
Laws”), and no action, suit or proceeding by or before any court or governmental agency, authority or body or any arbitrator
involving the Company or any Subsidiary with respect to the Money Laundering Laws is pending or, to the knowledge of the Company
or any Subsidiary, threatened.

 

(nn)
Related Party Transactions. All related party transactions have been consummated in accordance with all applicable laws
and governing agreements, including, without limitation, those laws applicable to the diversion of a corporate opportunity of
each Company or any of Affiliate of such Company or any Affiliate of any principal of that Company. In each instance, the particular
related party transaction has been approved by a majority of the disinterested directors of the Company, after full disclosure
has been made to each board member of the pertinent facts of the proposed transaction. Each such related party transaction has
been consummated on terms and conditions that are equal or more favorable to the Company than a transaction with an unaffiliated
third party knowing all the facts and under no compulsion to consummate such transaction.

 

Purchaser
acknowledges and agrees that the representations contained in Section 3.1 shall not modify, amend or affect the Company’s
rights to indemnification or to rely on Purchaser’s representations and warranties contained in this Agreement or any representations
and warranties contained in any other Transaction Document or any other document or instrument executed and/or delivered in connection
with this Agreement or the consummation of the transactions contemplated hereby.

 

3.2
Representations and Warranties of Purchaser. Purchaser hereby represents and warrants as of the date hereof and as of the
Closing Date to the Company as follows (unless as of a specific date therein):

 

(a)
Organization; Authority. Purchaser is either an individual or an entity duly incorporated or formed, validly existing and
in good standing under the laws of the jurisdiction of its incorporation or formation with full right, corporate, partnership,
limited liability company or similar power and authority to enter into and to consummate the transactions contemplated by the
Transaction Documents and otherwise to carry out its obligations hereunder and thereunder. The execution and delivery of the Transaction
Documents and performance by the Purchaser of the transactions contemplated by the Transaction Documents have been duly authorized
by all necessary corporate, partnership, limited liability company, or similar action, as applicable, on the part of the Purchaser.
Each Transaction Document to which the Purchaser is a party has been duly executed by the Purchaser, and when delivered by the
Purchaser in accordance with the terms hereof, will constitute the valid and legally binding obligation of the Purchaser, enforceable
against the Purchaser in accordance with its terms, except: (i) as limited by general equitable principles and applicable bankruptcy,
insolvency, reorganization, moratorium and other laws of general application affecting enforcement of creditors’ rights
generally; (ii) as limited by laws relating to the availability of specific performance, injunctive relief or other equitable
remedies; and (iii) insofar as indemnification and contribution provisions may be limited by applicable law.

 

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(b)
Own Account. Purchaser understands that the Securities are “restricted securities” and have not been registered
under the Securities Act or any applicable state securities law and is acquiring the Securities as principal for its own account
and not with a view to or for distributing or reselling the Securities or any part thereof in violation of the Securities Act
or any applicable state securities law, has no present intention of distributing any of the Securities in violation of the Securities
Act or any applicable state securities law and has no direct or indirect arrangement or understandings with any other persons
to distribute or regarding the distribution of the Securities in violation of the Securities Act or any applicable state securities
law (this representation and warranty not limiting such Purchaser’s right to sell the Securities in compliance with applicable
federal and state securities laws). Purchaser is acquiring the Securities hereunder in the ordinary course of its business.

 

(c)
Purchaser Status. At the time Purchaser was offered the Securities, it was, and as of the date hereof it is an “accredited
investor” as defined in Rule 501(a)(1), (a)(2), (a)(3), (a)(7) or (a)(8) under the Securities Act.

 

(d)
Experience of Such Purchaser. Purchaser, either alone or together with its representatives, has such knowledge, sophistication,
and experience in business and financial matters so as to be capable of evaluating the merits and risks of the prospective investment
in the Securities, and has so evaluated the merits and risks of such investment. Purchaser is able to bear the economic risk of
an investment in the Securities and, at the present time, is able to afford a complete loss of such investment.

 

(e)
General Solicitation. Purchaser is not purchasing the Securities as a result of any advertisement, article, notice or other
communication regarding the Securities published in any newspaper, magazine, or similar media or broadcast over television or
radio or presented at any seminar or any other general solicitation or general advertisement.

 

(f)
Certain Transactions and Confidentiality. Other than consummating the transactions contemplated hereunder, Purchaser has
not directly or indirectly, nor has any Person acting on behalf of or pursuant to any understanding with Purchaser, executed any
purchases or sales, including Short Sales, of the securities of the Company during the period commencing as of the time that Purchaser
first received a term sheet (written or oral) from the Company or any other Person representing the Company setting forth the
material terms of the transactions contemplated hereunder and ending immediately prior to the execution hereof. Notwithstanding
the foregoing, in the case of Purchaser that is a multi-managed investment vehicle whereby separate portfolio managers manage
separate portions of Purchaser’s assets and the portfolio managers have no direct knowledge of the investment decisions
made by the portfolio managers managing other portions of Purchaser’s assets, the representation set forth above shall only
apply with respect to the portion of assets managed by the portfolio manager that made the investment decision to purchase the
Securities covered by this Agreement. Other than to disclosures to Purchaser’s financial, accounting and legal advisors,
Purchaser has maintained the confidentiality of all disclosures made to it in connection with this transaction (including the
existence and terms of this transaction). Notwithstanding the foregoing, for avoidance of doubt, nothing contained herein shall
constitute a representation or warranty, or preclude any actions, with respect to the identification of the availability of, or
securing of, available shares to borrow in order to effect Short Sales or similar transactions in the future.

 

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	14	 

     

    

 

The
Company acknowledges and agrees that the representations contained in Section 3.2 shall not modify, amend or affect Purchaser’s
rights to indemnification or to rely on the Company’s representations and warranties contained in this Agreement or any
representations and warranties contained in any other Transaction Document or any other document or instrument executed and/or
delivered in connection with this Agreement or the consummation of the transactions contemplated hereby.

 

ARTICLE
IV.

OTHER AGREEMENTS OF THE PARTIES 

 

4.1
Transfer Restrictions.

 

(a)
The Securities may only be disposed of in compliance with state and federal securities laws. In connection with any transfer of
Securities other than pursuant to an effective registration statement or Rule 144, transfers to an Affiliate of the Purchaser,
transfers to the Company or in connection with a pledge as contemplated in Section 4.1(b), the Company may reasonably request
the transferor thereof to provide to the Company an opinion of counsel selected by the transferor and reasonably acceptable to
the Company, the form and substance of which opinion shall be reasonably satisfactory to the Company, to the effect that such
transfer does not require registration of such transferred Securities under the Securities Act. The Company shall bear the costs
of each such opinion.

 

(b)
The Purchaser agrees to the imprinting, so long as is required by this Section 4.1, of a legend on any of the Securities in the
following form:

 

THIS
SECURITY HAS NOT BEEN REGISTERED WITH THE SECURITIES AND EXCHANGE COMMISSION OR THE SECURITIES COMMISSION OF ANY STATE IN RELIANCE
UPON AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND, ACCORDINGLY,
MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT OR PURSUANT TO AN AVAILABLE
EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT AND IN ACCORDANCE WITH
APPLICABLE STATE SECURITIES LAWS AS EVIDENCED BY A LEGAL OPINION OF COUNSEL TO THE TRANSFEROR TO SUCH EFFECT, THE SUBSTANCE OF
WHICH SHALL BE REASONABLY ACCEPTABLE TO THE COMPANY. THIS SECURITY MAY BE PLEDGED IN CONNECTION WITH A BONA FIDE MARGIN ACCOUNT
WITH A REGISTERED BROKER-DEALER OR OTHER LOAN WITH A FINANCIAL INSTITUTION THAT IS AN “ACCREDITED INVESTOR” AS DEFINED
IN RULE 501(a) UNDER THE SECURITIES ACT OR OTHER LOAN SECURED BY SUCH SECURITIES.

 

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The
Company acknowledges and agrees that Purchaser may from time to time pledge pursuant to a bona fide margin agreement with a registered
broker-dealer or grant a security interest in some or all of the Securities to a financial institution that is an “accredited
investor” as defined in Rule 501(a) under the Securities Act and, if required under the terms of such arrangement, Purchaser
may transfer pledged or secured Securities to the pledgees or secured parties. Such a pledge or transfer would not be subject
to approval of the Company and no legal opinion of legal counsel of the pledgee, secured party, or pledgor shall be required in
connection therewith. Further, no notice shall be required of such pledge. At the Purchaser’s expense, the Company will
execute and deliver such reasonable documentation as a pledgee or secured party of Securities may reasonably request in connection
with a pledge or transfer of the Securities.

 

4.2
[Reserved.]

 

4.3
[Reserved.]

 

4.4
Integration. The Company shall not sell, offer for sale, or solicit offers to buy or otherwise negotiate in respect of
any security (as defined in Section 2 of the Securities Act) that would be integrated with the offer or sale of the Securities
in a manner that would require the registration under the Securities Act of the sale of the Securities.

 

4.5
[Reserved.]

 

4.6
Stockholder Rights Plan. No claim will be made or enforced by the Company or, with the consent of the Company, any other
Person, or the Purchaser is an “Acquiring Person” under any control share acquisition, business combination, poison
pill (including any distribution under a rights agreement) or similar anti-takeover plan or arrangement in effect or hereafter
adopted by the Company, or that Purchaser could be deemed to trigger the provisions of any such plan or arrangement, by virtue
of receiving Securities under the Transaction Documents or under any other agreement between the Company and the Purchaser.

 

4.7
[Reserved.]

 

4.8
Use of Proceeds. The Company shall use the net proceeds hereunder as working capital.

 

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4.9
Indemnification of Purchaser. Subject to the provisions of this Section 4.9, the Company, will indemnify and hold Purchaser
and its directors, officers, shareholders, members, partners, employees and agents (and any other Persons with a functionally
equivalent role of a Person holding such titles notwithstanding a lack of such title or any other title), each Person who controls
the Purchaser (within the meaning of Section 15 of the Securities Act and Section 20 of the Exchange Act), and the directors,
officers, shareholders, agents, members, partners or employees (and any other Persons with a functionally equivalent role of a
Person holding such titles notwithstanding a lack of such title or any other title) of such controlling persons (each, a “Purchaser
Party”) harmless from any and all losses, liabilities, obligations, claims, contingencies, damages, costs and expenses,
including all judgments, amounts paid in settlements, court costs and reasonable attorneys’ fees and costs of investigation
that any such Purchaser Party may suffer or incur as a result of or relating to (a) any breach of any of the representations,
warranties, covenants, or agreements made by each Company in this Agreement or in the other Transaction Documents or (b) any action
instituted against the Purchaser Parties in any capacity, or any of them or their respective Affiliates, by any stockholder of
the Company who is not an Affiliate of such Purchaser Party, with respect to any of the transactions contemplated by the Transaction
Documents (unless such action is based upon a breach of such Purchaser Party’s representations, warranties, or covenants
under the Transaction Documents or any agreements or understandings such Purchaser Party may have with any such stockholder or
any violations by such Purchaser Party of state or federal securities laws or any conduct by such Purchaser Party which constitutes
fraud, gross negligence, willful misconduct or malfeasance). If any action shall be brought against any Purchaser Party in respect
of which indemnity may be sought pursuant to this Agreement, such Purchaser Party shall promptly notify the Company in writing,
and the Company shall have the right to assume the defense thereof with counsel of its own choosing reasonably acceptable to such
Purchaser Party. Any Purchaser Party shall have the right to employ separate counsel in any such action and participate in the
defense thereof, but the fees and expenses of such counsel shall be at the expense of such Purchaser Party except to the extent
that (i) the employment thereof has been specifically authorized by the Company in writing, (ii) the Company has failed after
a reasonable period of time to assume such defense and to employ counsel or (iii) in such action there is, in the reasonable opinion
of counsel, a material conflict on any material issue between the position of the Company and the position of such Purchaser Party,
in which case the Companies shall be responsible for the reasonable fees and expenses of no more than one such separate counsel.
The Company will be liable to any Purchaser Party under this Agreement (y) for any settlement by a Purchaser Party effected without
the Company’s prior written consent, which shall not be unreasonably withheld or delayed; or (z) to the extent, but only
to the extent that a loss, claim, damage or liability is attributable to any Purchaser Party’s breach of any of the representations,
warranties, covenants, or agreements made by such Purchaser Party in this Agreement or in the other Transaction Documents. The
indemnification required by this Section 4.9 shall be made by periodic payments of the amount thereof during the course of the
investigation or defense, as and when bills are received or are incurred. The indemnity agreements contained herein shall be in
addition to any cause of action or similar right of any Purchaser Party against the Company or others and any liabilities the
Company may be subject to pursuant to law.

 

ARTICLE
V.

MISCELLANEOUS

 

5.1
Public Company Event; Go-Public Financing. As soon as practicable following the Closing, the Company shall engage the services
of an investment bank, reasonably acceptable to it and to the Purchaser for the purpose of becoming subject to Section 13 or 15(d)
of the Exchange Act within 45 days of the date hereof through the filing of its Registration Statement on Form S-1 with the Securities
and Exchange Commission and, thereafter, prosecuting the Registration Statement to effectiveness (the “Public Company
Event”) and using commercially reasonable efforts to cause its class of common stock to be listed on the Nasdaq Stock
Market. Following the consummation of the transactions contemplated herein, but prior to the filing of the Registration Statement,
the Company will use commercially reasonable efforts to obtain such additional debt or equity financing as may be required to
effectuate the Public Company Event. Upon the consummation of the Public Company Event, the Company will have approximately 13
million shares of its Common Stock issued and outstanding.

 

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5.2
Fees and Expenses. The Company shall deliver to the Purchaser, prior to the Closing, a completed and executed copy of the
Closing Statement, attached hereto as Annex A. Except as expressly set forth in the Transaction Documents to the contrary, each
party shall pay the fees and expenses of its advisers, counsel, accountants, and other experts, if any, and all other expenses
incurred by such party incident to the negotiation, preparation, execution, delivery and performance of this Agreement. The Company
shall pay all stamp taxes and other taxes and duties levied in connection with the delivery of any Securities to the Purchaser.

 

5.3
Entire Agreement. The Transaction Documents, together with the exhibits and schedules thereto, contain the entire understanding
of the parties with respect to the subject matter hereof and thereof and supersede all prior agreements and understandings, oral
or written, with respect to such matters, which the parties acknowledge have been merged into such documents, exhibits, and schedules.

 

5.4
Notices. Any and all notices or other communications or deliveries required or permitted to be provided hereunder shall
be in writing and shall be deemed given and effective on the earliest of: (i) the date of transmission, if such notice or communication
is delivered via facsimile at the facsimile number set forth on the signature pages attached hereto at or prior to 12:00 noon
(New York City time) on a Business Day; (ii) the next Business Day after the date of transmission, if such notice or communication
is delivered via facsimile at the facsimile number set forth on the signature pages attached hereto on a day that is not a Business
Day or later than 12:00 noon (New York City time) on any Business Day; (iii) the second (2nd) Business Day following
the date of mailing, if sent by U.S. nationally recognized overnight courier service; or (iv) upon actual receipt by the party
to whom such notice is required to be given. The address for such notices and communications shall be as set forth on the signature
pages attached hereto.

 

5.5
Amendments; Waivers. No provision of this Agreement may be waived, modified, supplemented, or amended except in a written
instrument signed by the Company and the Purchaser. No waiver of any default with respect to any provision, condition or requirement
of this Agreement shall be deemed to be a continuing waiver in the future or a waiver of any subsequent default or a waiver of
any other provision, condition or requirement hereof, nor shall any delay or omission of any party to exercise any right hereunder
in any manner impair the exercise of any such right.

 

5.6
Headings. The headings herein are for convenience only, do not constitute a part of this Agreement and shall not be deemed
to limit or affect any of the provisions hereof.

 

5.7
Successors and Assigns. This Agreement shall be binding upon and inure to the benefit of the parties and their successors
and permitted assigns. The Company may assign this Agreement or any rights or obligations hereunder without the prior written
consent of the Purchaser (other than by merger). The Purchaser may assign any or all of its rights under this Agreement to any
Person to whom the Purchaser assigns or transfers any Securities.

 

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5.8
No Third-Party Beneficiaries. This Agreement is intended for the benefit of the parties hereto and their respective successors
and permitted assigns and is not for the benefit of, nor may any provision hereof be enforced by, any other Person.

 

5.9
Governing Law. All questions concerning the construction, validity, enforcement and interpretation of the Transaction Documents
shall be governed by and construed and enforced in accordance with the internal laws of the State of New York, without regard
to the principles of conflicts of law thereof. Each party agrees that all legal proceedings concerning the interpretations, enforcement
and defense of the transactions contemplated by this Agreement and any other Transaction Documents (whether brought against a
party hereto or its respective affiliates, directors, officers, shareholders, partners, members, employees or agents) shall be
commenced exclusively in the state and federal courts sitting in the City of New York. Each party hereby irrevocably submits to
the exclusive jurisdiction of the state and federal courts sitting in the City of New York, New York County, for the adjudication
of any dispute hereunder or in connection herewith or with any transaction contemplated hereby or discussed herein (including
with respect to the enforcement of any of the Transaction Documents), and hereby irrevocably waives, and agrees not to assert
in any suit, action or proceeding, any claim that it is not personally subject to the jurisdiction of any such court, that such
suit, action or proceeding is improper or is an inconvenient venue for such proceeding. Nothing contained herein shall be deemed
to limit in any way any right to serve process in any other manner permitted by law. If either party shall commence an action,
suit, or proceeding to enforce any provisions of the Transaction Documents, then the prevailing party in such action, suit or
proceeding shall be reimbursed by the other party for its reasonable attorneys’ fees and other costs and expenses incurred
with the investigation, preparation, and prosecution of such action or proceeding.

 

5.10
Survival. The representations and warranties contained herein shall survive the Closings and the delivery of the Securities.

 

5.11
Execution. This Agreement may be executed in two or more counterparts, all of which when taken together shall be considered
one and the same agreement and shall become effective when counterparts have been signed by each party and delivered to each other
party, it being understood that the parties need not sign the same counterpart. In the event that any signature is delivered by
facsimile transmission or by e-mail delivery of a “.pdf” format data file, such signature shall create a valid and
binding obligation of the party executing (or on whose behalf such signature is executed) with the same force and effect as if
such facsimile or “.pdf” signature page was an original thereof.

 

5.12
Severability. If any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction
to be invalid, illegal, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions set forth herein
shall remain in full force and effect and shall in no way be affected, impaired or invalidated, and the parties hereto shall use
their commercially reasonable efforts to find and employ an alternative means to achieve the same or substantially the same result
as that contemplated by such term, provision, covenant or restriction. It is hereby stipulated and declared to be the intention
of the parties that they would have executed the remaining terms, provisions, covenants and restrictions without including any
of such that may be hereafter declared invalid, illegal, void or unenforceable.

 

5.13
Rescission and Withdrawal Right. Notwithstanding anything to the contrary contained in (and without limiting any similar
provisions of) any of the other Transaction Documents, whenever the Purchaser exercises a right, election, demand or option under
a Transaction Document and the Company does not timely perform its related obligations within the periods therein provided, then
Purchaser may rescind or withdraw, in its sole discretion from time to time upon written notice to the Company, any relevant notice,
demand or election in whole or in part without prejudice to its future actions and rights.

 

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5.14
Replacement of Securities. If any certificate or instrument evidencing any of the Securities is mutilated, lost, stolen
or destroyed, the Company shall issue or cause to be issued in exchange and substitution for and upon cancellation thereof (in
the case of mutilation), or in lieu of and substitution therefor, a new certificate or instrument, but only upon receipt of evidence
reasonably satisfactory to the Company of such loss, theft or destruction. The applicant for a new certificate or instrument under
such circumstances shall also pay any reasonable third-party costs (including customary indemnity) associated with the issuance
of such replacement Securities.

 

5.15
Remedies. In addition to being entitled to exercise all rights provided herein or granted by law, including recovery of
damages, Purchaser and Company will be entitled to specific performance under the Transaction Documents. The parties agree that
monetary damages may not be adequate compensation for any loss incurred by reason of any breach of obligations contained in the
Transaction Documents and hereby agree to waive and not to assert in any action for specific performance of any such obligation
the defense that a remedy at law would be adequate.

 

5.16
Payment Set Aside. To the extent that Company makes a payment or payments to Purchaser pursuant to any Transaction Document
or Purchaser enforces or exercises its rights thereunder, and such payment or payments or the proceeds of such enforcement or
exercise or any part thereof are subsequently invalidated, declared to be fraudulent or preferential, set aside, recovered from,
disgorged by or are required to be refunded, repaid or otherwise restored to Company, a trustee, receiver or any other Person
under any law (including, without limitation, any bankruptcy law, state or federal law, common law or equitable cause of action),
then, to the extent of any such restoration, the obligation or part thereof originally intended to be satisfied shall be revived
and continued in full force and effect as if such payment had not been made or such enforcement or setoff had not occurred.

 

5.17
Usury. To the extent it may lawfully do so, Company hereby agrees not to insist upon or plead or in any manner whatsoever
claim, and will resist any and all efforts to be compelled to take the benefit or advantage of, usury laws wherever enacted, now
or at any time hereafter in force, in connection with any claim, action or proceeding that may be brought by Purchaser in order
to enforce any right or remedy under any Transaction Document. Notwithstanding any provision to the contrary contained in any
Transaction Document, it is expressly agreed and provided that the total liability of the Company under the Transaction Documents
for payments in the nature of interest shall not exceed the maximum lawful rate authorized under applicable law (the “Maximum
Rate”), and, without limiting the foregoing, in no event shall any rate of interest or default interest, or both of
them, when aggregated with any other sums in the nature of interest that the Company may be obligated to pay under the Transaction
Documents exceed such Maximum Rate. It is agreed that if the maximum contract rate of interest allowed by law and applicable to
the Transaction Documents is increased or decreased by statute or any official governmental action subsequent to the date hereof,
the new maximum contract rate of interest allowed by law will be the Maximum Rate applicable to the Transaction Documents from
the effective date thereof forward, unless such application is precluded by applicable law. If under any circumstances whatsoever,
interest in excess of the Maximum Rate is paid by the Company to the Purchaser with respect to indebtedness evidenced by the Transaction
Documents, such excess shall be applied by the Purchaser to the unpaid principal balance of any such indebtedness or be refunded
to the Company, the manner of handling such excess to be at the Purchaser’s election.

 

    	CROWN CONVERTIBLE NOTE PURCHASE AGREEMENT
	20	 

     

    

 

5.18
[Reserved.]

 

5.19
Liquidated Damages. Company’s obligations to pay any partial liquidated damages or other amounts owing under the
Transaction Documents is a continuing obligation of the Company and shall not terminate until all unpaid partial liquidated damages
and other amounts have been paid notwithstanding the fact that the instrument or security pursuant to which such partial liquidated
damages or other amounts are due and payable shall have been canceled.

 

5.20
Saturdays, Sundays, Holidays, etc. If the last or appointed day for the taking of any action or the expiration of any right
required or granted herein shall not be a Business Day, then such action may be taken or such right may be exercised on the next
succeeding Business Day.

 

5.21
Construction. The parties agree that each of them and/or their respective counsel have reviewed and had an opportunity
to revise the Transaction Documents and, therefore, the normal rule of construction to the effect that any ambiguities are to
be resolved against the drafting party shall not be employed in the interpretation of the Transaction Documents or any amendments
thereto.

 

5.22
WAIVER OF JURY TRIAL. IN ANY ACTION, SUIT, OR PROCEEDING IN ANY JURISDICTION BROUGHT BY ANY PARTY AGAINST ANY OTHER PARTY,
THE PARTIES EACH KNOWINGLY AND INTENTIONALLY, TO THE GREATEST EXTENT PERMITTED BY APPLICABLE LAW, HEREBY ABSOLUTELY, UNCONDITIONALLY,
IRREVOCABLY AND EXPRESSLY WAIVES FOREVER TRIAL BY JURY.

 

(Signature
Pages Follow) 

 

    	CROWN CONVERTIBLE NOTE PURCHASE AGREEMENT
	21	 

     

    

 

IN
WITNESS WHEREOF, the Company has caused this Convertible Note Purchase Agreement to be duly executed by its authorized signatories
as of the date first indicated above.

 

CROWN
ELECTROKINETICS CORP.

 

By:
                                                                         

Name:
Doug Croxall

Title:
Chief Executive Officer

 

 

 

[REMAINDER
OF PAGE INTENTIONALLY LEFT BLANK 

SIGNATURE
PAGE FOR PURCHASER FOLLOWS]

 

    	CROWN CONVERTIBLE NOTE PURCHASE AGREEMENT
	22	 

     

    

 

[PURCHASER
SIGNATURE PAGES TO

CONVERTIBLE
NOTE PURCHASE AGREEMENT]

 

IN
WITNESS WHEREOF, the undersigned have caused this Convertible Note Purchase Agreement to be duly executed by their respective
authorized signatories as of the date first indicated above.

  

Name
of Purchaser: [●]

 

Signature
of Authorized Signatory of Purchaser:                                                                                   

 

Name
of Authorized Signatory:

 

Title
of Authorized Signatory:

 

E-mail
Address of Authorized Signatory:

 

Address
for Notice to Purchaser:

 

 

 

 

Attention: 

Email:

 

With
a copy to (which shall not constitute notice) to:

 

 

 

Closing
Principal Amount: $[●]

 

Closing
Subscription Amount: $[●]

 

EIN
Number:

 

 

    	CROWN CONVERTIBLE NOTE PURCHASE AGREEMENT
	23Exhibit 10.1

 

SPONSOR SIDE LETTER

 

This letter agreement
(this “Side Letter”) is dated as of June 5, 2020, by and among Collier Creek Partners, LLC, a Delaware
limited liability company (the “Sponsor”), Antonio F. Fernandez (“Fernandez”), Matthew M.
Mannelly (“Mannelly”), William D. Toler (“Toler”), Craig D. Steeneck (“Steeneck”
and, together with Fernandez, Mannelly and Toler, each an “Independent Director” and collectively, the “Independent
Directors”, and together with the Sponsor, the “Sponsor Parties”), Chinh E. Chu (“Chu”),
CC Collier Holdings, LLC, a Delaware limited liability company (“CC Collier”), Roger K. Deromedi (“Deromedi”),
Roger K. Deromedi, as Trustee of the Roger K. Deromedi Revocable Trust, Dated 2/11/2000, Amended and Restated 11/9/2011 (the “Deromedi
Trust”), Jason K. Giordano (“J. Giordano”), Erika Giordano (“E. Giordano” and,
together with Chu, CC Collier, Deromedi, the Deromedi Trust and J. Giordano, the “Founder Holders”), and Collier
Creek Holdings, a Cayman Islands exempted company (“PubCo”). Capitalized terms used but not defined in this
Side Letter shall have the respective meanings ascribed to such terms in the Business Combination Agreement (as defined below),
except as otherwise provided in Section 1.3 of this Side Letter.

 

RECITALS

 

WHEREAS, as of the date
hereof, (i) the Sponsor is the holder of record (any such holder, a “Holder”) of 11,680,000 Buyer Class B
Ordinary Shares (the “Sponsor Shares”), (ii) Fernandez is the Holder of 45,000 Buyer Class B Ordinary
Shares (the “Fernandez Shares”), (iii) Mannelly is the Holder of 45,000 Buyer Class B Ordinary Shares
(the “Mannelly Shares”), (iv) Toler is the Holder of 52,500 Buyer Class B Ordinary Shares (the “Toler
Shares”), and (v) Steeneck is the Holder of 52,500 Buyer Class B Ordinary Shares (the “Steeneck Shares”
and, together with the Fernandez Shares, the Mannelly Shares, the Toler Shares, and the Sponsor Shares, the “Founder Shares”);

 

WHEREAS, contemporaneously
with the execution and delivery of this Side Letter, PubCo has entered into a Business Combination Agreement with Series U
of UM Partners, LLC, a series of a Delaware limited liability company (“Series U”), Series R of UM
Partners, LLC, a series of a Delaware limited liability company (“Series R”, and, together with Series U,
 “Sellers”), and Utz Brands Holdings, LLC, a Delaware limited liability company (the “Company”),
dated as of the date hereof (as amended or modified from time to time in accordance with the terms of such agreement, the “Business
Combination Agreement”), pursuant to which, among other things, immediately prior to the Closing, PubCo shall domesticate
as a Delaware corporation (the “Domestication”) and, at the Closing, (i) PubCo will acquire the Acquired
Company Units and the Acquired Restricted Company Units in exchange for the consideration described therein and (ii) Sellers
will amend and restate the Company’s LLCA in the form set forth in an exhibit attached to the Business Combination Agreement
(the “Company A&R LLCA”) pursuant to which PubCo will be the sole managing member of the Company;

 

WHEREAS, in connection
with the Domestication and the occurrence of the Closing, each Founder Share will automatically be converted into one share of
Class A Common Stock of PubCo (“Class A Common Stock”) pursuant to the Governing Documents of PubCo
(the “Automatic Conversion”);

 

WHEREAS, in accordance
with the terms of this Side Letter, in lieu of the Automatic Conversion of an aggregate of 2,000,000 Founder Shares, the Sponsor
Parties desire to instead automatically convert an aggregate of 1,000,000 of the Founder Shares into Series B-1 Non-Voting
Common Stock of PubCo (the “Series B-1 Common Stock”) and 1,000,000 of the Founder Shares into Series B-2
Non-Voting Common Stock of PubCo (the “Series B-2 Common Stock”, and together with the PubCo Series B-1
Common Stock, the “Class B Common Stock”)) in connection with the Domestication and upon the occurrence
of the Closing;

 

     

     

    

 

WHEREAS, the remaining
Founder Shares shall continue to be subject to the Automatic Conversion; and

 

WHEREAS, as an inducement
to Sellers and the Company to enter into the Business Combination Agreement and to consummate the transactions contemplated therein,
the parties hereto desire to agree to certain matters as set forth herein, including making each of the Sellers an express third
party beneficiary of this Side Letter to the extent set forth herein.

 

AGREEMENT

 

NOW, THEREFORE, in consideration
of the foregoing and the mutual agreements contained herein, and intending to be legally bound hereby, the parties hereto hereby
agree as follows:

 

ARTICLE I

Class b cONVERSION; COVENANTS

 

Section 1.1             Conversion
of Certain Founder Shares. Effective as of the consummation of the Domestication, and conditioned on the occurrence of the
Closing in accordance with the Business Combination Agreement, each Sponsor Party hereby consents to the automatic conversion
of the number of Founder Shares set forth opposite its or his/her name on Schedule I hereto under the header “Founder
Shares” into the number of shares of Series B-1 Common Stock and Series B-2 Common Stock set forth opposite its
or his/her name on Schedule I hereto under the headers “Series B-1 Common Stock” and “Series B-2
Common Stock”, respectively, in each case in lieu of the Automatic Conversion, in accordance with the terms and conditions
of this Side Letter (such automatic conversion, the “Class B Conversion”), which shares of Class B
Common Stock shall be subject to the provisions set forth in this Side Letter and the Buyer Certificate of Incorporation (all
such Class B Common Stock, the “Restricted Sponsor Shares”). After the Class B Conversion, each Sponsor
Party shall own the number of shares of Class A Common Stock set forth opposite its or his/her name on Schedule I
hereto under the header “Class A Common Stock”.

 

Section 1.2             Dividend
Payments. For so long as any Restricted Sponsor Share is outstanding, the payment of any dividend declared by the Board
in respect of a share of Class B Common Stock shall not be made by PubCo to any holder of Class B Common Stock
unless and until the occurrence of a Conversion Event, as set forth in Section 1.3(a) below, with respect to
such share of Class B Common Stock. If any such Restricted Sponsor Share does not convert in accordance with Section 1.3(a) prior
to such time as such Restricted Sponsor Share is canceled in accordance with Section 1.4, no dividends previously
declared shall be paid or payable to the holder of such Restricted Sponsor Share in respect of any such share of Class B
Common Stock and any right to such dividends shall be forfeited in all respects.

 

Section 1.3             Conversion
of Restricted Sponsor Shares. All capitalized terms used but not defined in this Section 1.3 and Section 1.5
shall have the meaning set forth in the Company A&R LLCA.

 

    2

     

    

 

(a)            Pursuant
to the Company A&R LLCA, PubCo will hold a number of Restricted Common Units equal to the aggregate number of outstanding
Restricted Sponsor Shares. Each Restricted Sponsor Share will be held in accordance with this Side Letter unless and until an
applicable Vesting Event in accordance with the Company A&R LLCA occurs with respect to the Restricted Common Unit held by
PubCo corresponding to such Restricted Sponsor Share.  The occurrence of (i) a First Tier Vesting Event or Partial Vesting
Event (based on the First Tier Vesting Event threshold) applicable to Restricted Common Units in accordance with the Company A&R
LLCA, if ever, shall be treated for purposes of this Side Letter and the Buyer Certificate of Incorporation as a conversion event
in respect of the Series B-1 Common Stock (a “B-1 Conversion Event”) upon and after the Conversion Date
(as defined in the Company A&R LLCA) with respect to such Restricted Common Units, (ii) a Second Tier Vesting Event or
Partial Vesting Event (based on the Second Tier Vesting Event threshold) applicable to Restricted Common Units in accordance with
the Company A&R LLCA, if ever, shall be treated for purposes of this Side Letter and the Buyer Certificate of Incorporation
as a conversion event in respect of the Series B-2 Common Stock (a “B-2 Conversion Event”) upon and after
the Conversion Date with respect to such Restricted Common Units, and (iii) a Full Vesting Event applicable to Restricted
Common Units in accordance with the Company A&R LLCA, if ever, shall be treated for purposes of this Side Letter and the Buyer
Certificate of Incorporation as a conversion event in respect of the Series B-1 Common Stock and the Series B-2 Common
Stock (a “Full Conversion Event” and, together with any B-1 Conversion Event or any B-2 Conversion Event, the
 “Conversion Events” and each a “Conversion Event”) upon and after the Conversion Date with
respect to such Restricted Common Units. The date on which a Conversion Event occurs with respect to any Restricted Common Unit
in accordance with this Section 1.3(a) or such later date on which the Conversion Date (as such term is defined
pursuant to the Company A&R LLCA) will occur with respect to such Conversion Event as determined pursuant to Section 4.1(d) of
the Company A&R LLCA is referred to in this Side Letter as a “Conversion Date”). On a Conversion Date in
respect of a Conversion Event, each Restricted Sponsor Share to which such Conversion Event applies shall convert, automatically
and without any further action by the holder of such Restricted Sponsor Share, PubCo or any other Person, into an equal number
of shares of Class A Common Stock in accordance with Section 4.3(D) of the Buyer Certificate of Incorporation;
provided, that, if a B-1 Conversion Event has not occurred at the time of the occurrence of a B-2 Conversion Event, such B-1 Conversion
Event shall be deemed to also occur upon the occurrence of the B-2 Conversion Event, such that all of the then outstanding Class B
Common Stock shall convert on the Conversion Date in respect of such Conversion Event in accordance with this Section 1.3(a).

 

(b)            Upon
the occurrence of a Conversion Event with respect to a Restricted Sponsor Share, the Dividend Catch-Up Payment (as defined below)
in respect of such Restricted Sponsor Share shall become payable as of the Conversion Date with respect to such Conversion Event
by PubCo to the holder of record of such Restricted Sponsor Share as of the day immediately prior to such Conversion Date, and
shall be paid in accordance with this Section 1.3(b). PubCo shall pay, no later than five (5) Business Days following
the Conversion Date with respect to a Restricted Sponsor Share for which a Conversion Event has occurred, the dividends previously
declared in respect of such Class B Common Stock beginning at the time of the Closing and ending on the day before the Conversion
Date with respect to such Restricted Sponsor Share (“Dividend Catch-Up Period”), but not including dividends
declared on the Conversion Date (which amount shall be, for the avoidance of doubt, the aggregate per share amount of dividends
declared in respect of a share of Class A Common Stock during the Dividend Catch-Up Period (each such payment, a “Dividend
Catch-Up Payment”)). If any portion of a Dividend Catch-Up Payment was declared by PubCo as an in-kind dividend (which,
for the avoidance of doubt, for purposes of this Side Letter, shall not include any transaction subject to Section 1.5
hereof), then such portion of the Dividend Catch-Up Payment shall also be paid as an in-kind dividend; provided, however,
the Sponsor Parties hereby agree that, to the extent PubCo received cash in lieu of the in-kind distributions in respect of its
Common Units held in the Company which were declared substantially concurrently with such in-kind dividend by PubCo comprising
a portion of the Dividend Catch-Up Payment, then such equivalent portion of the Dividend Catch-Up Payment shall be paid in cash
in lieu of such in-kind dividend and such holder of PubCo stock shall be treated for all purposes as if it received the in-kind
distribution of property, which is then immediately exchanged by such holder for cash of equivalent value. If a dividend is declared
by PubCo on a Conversion Date, such dividend shall be paid to the Holder of such Restricted Sponsor Share as a holder of Class A
Common Stock, and not as part of the Dividend Catch-Up Payment, and PubCo shall ensure that the holder of the Restricted Sponsor
Shares on such Conversion Date shall be treated as a record holder of Class A Common Stock (in respect of each Restricted
Sponsor Share which converted into a share of Class A Common Stock in accordance with this Section 1.3 on such
Conversion Date) for purposes of such dividend.

 

    3

     

    

 

Section 1.4             Cancellation
of Restricted Sponsor Shares. To the extent that, on or before the tenth (10th) anniversary of the Closing Date, a Vesting
Event has not occurred with respect to a Restricted Common Unit pursuant to the Company A&R LLCA and as a result any Restricted
Sponsor Share has not converted in accordance with Section 1.3(a) hereof, then immediately and without any further
action under this Side Letter, on the date that is the tenth (10th) anniversary of the Closing Date, all such Restricted Sponsor
Shares outstanding shall automatically be forfeited to PubCo and canceled for no consideration therefor and shall cease to be
outstanding and any dividend declared in respect of such Restricted Sponsor Shares and any Dividend Catch-Up Payment shall also
be forfeited to PubCo for no consideration therefor.

 

Section 1.5             Adjustments.
In the event any stock dividend, stock split, reverse stock split, recapitalization, reclassification, combination or exchange
of shares of PubCo occurs with respect to any Founder Shares before the Closing, but excluding the Class B Conversion and
the Automatic Conversion, (each, a “Pre-Closing Split”), then the number of Founder Shares that converts into
Restricted Sponsor Shares shall be adjusted as a result of such Pre-Closing Split to provide the same economic effect as contemplated
by this Side Letter prior to such Pre-Closing Split. In the event any stock dividend, stock split, reverse stock split, recapitalization,
reclassification, combination or exchange of shares of Class A Common Stock or Class B Common Stock of PubCo occurs
after the Closing but prior to a Conversion Date (each, a “Post-Closing Split”) with respect to Restricted
Sponsor Shares held by a Sponsor Party to which a Dividend Catch-Up Payment relates, the per share amount used to calculate the
amount of such Dividend Catch-Up Payment with respect to any dividend declared prior to such Post-Closing Split shall be ratably
adjusted in a manner consistent with such Post-Closing Split such that, in the aggregate, such Holder of Restricted Sponsor Shares
would not receive a greater or lesser Dividend Catch-Up Payment than such Holder would have received absent such Post-Closing
Split. Upon the occurrence of a Post-Closing Split, the number of outstanding Restricted Sponsor Shares held in the aggregate
by the Founder Holders and the Sponsor Parties shall be adjusted to equal the number of Common Units into which the Restricted
Common Units owned by PubCo corresponding to those Restricted Sponsor Shares would convert upon vesting.

 

Section 1.6             Transfer
Restrictions. Each Sponsor Party hereby acknowledges and agrees that, during the period between the execution of this Side
Letter and the Closing, the Founder Shares shall remain subject to and bound by the provisions of, and may only be Transferred
(as defined in the Lock-Up Agreement) in accordance with, Section 5 of that certain letter agreement (the “Lock-Up
Agreement”), dated as of October 4, 2018, by and among PubCo and each of the Sponsor Parties, a copy of which is
attached hereto as Exhibit A. Following the Closing, no Sponsor Party and no Founder Holder shall be entitled to make any
voluntary or involuntary, direct or indirect (whether through a change of control of the Transferor or any Person that controls
the Transferor, the issuance or transfer of Equity Securities of the Transferor, by operation of law or otherwise), transfer,
sale, pledge or hypothecation or other disposition (each, a “Transfer”) of any Restricted Sponsor Share, except
in accordance with that Investor Rights Agreement dated as of the Closing Date among PubCo, the Sponsor Parties, the Founder Holders
and the other parties thereto (the “Investor Rights Agreement”); provided, that the joinder executed by any
transferee in receipt of Restricted Sponsor Shares in connection with such Transfer shall include an obligation to be bound by
this Side Letter; provided, further, that any transferee in receipt of Restricted Sponsor Shares will make an election, on a protective
basis, under Section 83(b) of the Internal Revenue Code of 1986, as amended (the “Code”) in accordance
with Section 1.8 of this Side Letter upon the request of the transferor thereof, within thirty (30) days following
such transfer.

 

    4

     

    

 

Section 1.7             Legend
on Certificates for Certificated Shares. Each outstanding share of Class B Common Stock, whether certificated or in book-entry
form, shall bear the following legend:

 

“THE SHARES REPRESENTED BY
THIS CERTIFICATE OR BOOK-ENTRY CREDIT HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”),
OR APPLICABLE STATE SECURITIES LAWS (“STATE ACTS”) AND MAY NOT BE SOLD, ASSIGNED, PLEDGED, TRANSFERRED
OR OTHERWISE DISPOSED OF IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT UNDER THE ACT OR STATE ACTS OR AN EXEMPTION FROM
REGISTRATION THEREUNDER.

 

THE TRANSFER OF THE SHARES REPRESENTED
BY THIS CERTIFICATE OR BOOK-ENTRY CREDIT IS SUBJECT TO THE TRANSFER RESTRICTIONS AND OTHER CONDITIONS SPECIFIED IN THAT CERTAIN
LETTER AGREEMENT, DATED AS OF JUNE 5, 2020 BY AND AMONG UTZ BRANDS, INC. (THE “CORPORATION”), COLLIER
CREEK PARTNERS, LLC, AND THE OTHER PARTIES THERETO (THE “SIDE LETTER”). A COPY OF SUCH TRANSFER RESTRICTIONS
AND OTHER CONDITIONS SHALL BE FURNISHED BY THE CORPORATION TO THE HOLDER OF THE SHARES REPRESENTED BY THIS CERTIFICATE OR BOOK-ENTRY
CREDIT UPON SUCH HOLDER’S WRITTEN REQUEST AND WITHOUT CHARGE.

 

THE TRANSFER OF THE SHARES REPRESENTED
BY THIS CERTIFICATE OR BOOK-ENTRY CREDIT IS SUBJECT TO THE TRANSFER RESTRICTIONS AND OTHER CONDITIONS SPECIFIED IN THAT CERTAIN
INVESTOR RIGHTS AGREEMENT, DATED AS OF [●], 2020, BY AND AMONG UTZ BRANDS, INC. (THE “CORPORATION”),
COLLIER CREEK PARTNERS, LLC, AND THE OTHER PARTIES THERETO (THE “INVESTOR RIGHTS AGREEMENT”). A COPY OF SUCH
TRANSFER RESTRICTIONS AND OTHER CONDITIONS SHALL BE FURNISHED BY THE CORPORATION TO THE HOLDER OF THE SHARES REPRESENTED BY THIS
CERTIFICATE OR BOOK-ENTRY CREDIT UPON SUCH HOLDER’S WRITTEN REQUEST AND WITHOUT CHARGE.”

 

Section 1.8             Section 83(b) Elections.
Within thirty (30) days following the Closing Date, each Sponsor Party shall file with the Internal Revenue Service (the “IRS”)
(via certified mail, return receipt requested) a completed election, on a protective basis, under Section 83(b) of
the Code and the regulations promulgated thereunder, with respect to the Restricted Sponsor Shares into which their Founder Shares
converted, in the form attached hereto as Exhibit B and, upon such filing, shall thereafter notify PubCo that such
Sponsor Party has made such timely filing and provide PubCo with a copy of such election. Each such Sponsor Party should consult
his tax advisor regarding the consequences of Section 83(b) elections, as well as the receipt, holding and sale of the
Restricted Sponsor Shares.

 

Section 1.9             Further
Assurances. PubCo, each Sponsor Party and each Founder Holder shall take, or cause to be taken, all actions and do, or cause
to be done, all things reasonably necessary under applicable Laws to consummate the transactions contemplated by this Side Letter
on the terms and subject to the conditions set forth herein.

 

Section 1.10           No
Inconsistent Agreement. Each Sponsor Party and each Founder Holder hereby represents and covenants that such Sponsor Party
and such Founder Holder has not entered into, and shall not enter into, any agreement that would restrict, limit or interfere
with the performance of such Sponsor Party’s or such Founder Holder’s obligations under this Side Letter with respect
to the Restricted Sponsor Shares.

 

    5

     

    

 

Section 1.11           Founder
Acknowledgement. Each Founder Holder hereby agrees that, upon the receipt of any Restricted Sponsor Shares, it will hold such
Restricted Sponsor Shares in accordance with the terms set forth in this Side Letter and upon such receipt agrees to abide by
the terms of this Side Letter as if a Sponsor Party (and Holder) hereto. Upon receipt of any Restricted Sponsor Shares, each Founder
Holder will make an election, on a protective basis, under Section 83(b) of the Code in accordance with Section 1.8
of this Side Letter upon the request of the Sponsor, within thirty (30) days following such receipt.

 

Section 1.12           Tax
Treatment. The parties to this Side Letter intend that, for U.S. federal and all applicable state and local income tax purposes,
(1) the Automatic Conversion, the Class B Conversion, and the Conversion Events (if any) each qualify as a “reorganization”
within the meaning of Section 368(a)(1)(E) of the Code, (2) this Side Letter be, and hereby adopt this Side Letter
as, a “plan of reorganization” within the meaning of Section 368 of the Code, and (3) the amount of any
dividends declared with respect to the Restricted Sponsor Shares not be reported as taxable income (on IRS Form 1099 or otherwise)
to the Holders thereof unless and until such dividends are paid in cash or in kind (which, for the avoidance of doubt, for purposes
of this Side Letter, shall not include any transaction subject to Section 1.5 hereof), as the case may be. The parties
to this Side Letter shall not take any position inconsistent with the intent set forth in this Section 1.12 except
to the extent otherwise required by a “determination” as defined in Section 1313 of the Code. References in this
Section 1.12 to the Code shall include references to any similar or analogous provisions of state or local law.

 

Section 1.13           Stock
Transactions. During the period between the execution of this Side Letter and the Closing, each Sponsor Party and each Founder
Holder acknowledges and agrees that if he, she or it, directly or indirectly, acquires any shares of PubCo, such Sponsor Party
or Founder Holder agrees that he, she or it will (a) make such acquisition in material compliance with applicable Laws regarding
the sale and purchase of securities and material non-public information, (b) not elect to make a Buyer Share Redemption with
respect to any such purchased shares and (c) vote all such shares in favor of the Buyer Shareholder Voting Matters.

 

ARTICLE II

REPRESENTATIONS AND WARRANTIES

 

Each Sponsor Party
and each Founder Holder represents and warrants to PubCo (solely with respect to itself, himself or herself and not with respect
to any other Sponsor Party or Founder Holder) as follows:

 

Section 2.1             Organization;
Due Authorization. If such Sponsor Party is not an individual, it is duly organized, validly existing and in good standing
under the Laws of the jurisdiction in which it is incorporated, formed, organized or constituted, and the execution, delivery
and performance of this Side Letter and the consummation of the transactions contemplated hereby are within such Sponsor Party’s
corporate, limited liability company or organizational powers and have been duly authorized by all necessary corporate, limited
liability company or organizational actions on the part of such Sponsor Party. If such Sponsor Party is an individual, such Sponsor
Party and such Founder Holder has full legal capacity, right and authority to execute and deliver this Sponsor Agreement and to
perform his or her obligations hereunder. This Side Letter has been duly executed and delivered by such Sponsor Party and such
Founder Holder and, assuming due authorization, execution and delivery by the other parties to this Side Letter, this Side Letter
constitutes a legally valid and binding obligation of such Sponsor Party and such Founder Holder, enforceable against such Sponsor
Party and such Founder Holder in accordance with the terms hereof (except as enforceability may be limited by bankruptcy Laws,
other similar Laws affecting creditors’ rights and general principles of equity affecting the availability of specific performance
and other equitable remedies). If this Side Letter is being executed in a representative or fiduciary capacity, the Person signing
this Side Letter has full power and authority to enter into this Side Letter on behalf of the applicable Sponsor Party or Founder
Holder.

 

    6

     

    

 

Section 2.2             Ownership.
Such Sponsor Party is the Holder of all of such Sponsor Party’s Founder Shares as set forth in this Side Letter, and there
exist no Liens or any other limitation or restriction (including any restriction on the right to vote, sell or otherwise dispose
of such Founder Shares, other than transfer restrictions under the Securities Act) affecting any such Sponsor Shares, other than
any Permitted Liens or pursuant to (i) this Side Letter, (ii) such Sponsor Party’s organizational documents or
the organizational documents of PubCo, or (iii) the Investor Rights Agreement.

 

Section 2.3             No
Conflicts. The execution and delivery of this Side Letter by such Sponsor Party or such Founder Holder does not, and the performance
by such Sponsor Party or Founder Holder of his, her or its obligations hereunder will not, (i) if such Sponsor Party is not
an individual, conflict with or result in a violation of the organizational documents of such Sponsor Party or (ii) require
any consent or approval that has not been given or other action that has not been taken by any Person (including under any Contract
binding upon such Sponsor Party, such Founder Holder or such Sponsor Party’s or Founder Holder’s Founder Shares),
in each case to the extent such consent, approval or other action would prevent, enjoin or materially delay the performance by
such Sponsor Party or such Founder Holder of its, his or her obligations under this Side Letter.

 

Section 2.4             Litigation.
There are no Proceedings pending against such Sponsor Party or such Founder Holder, or to the knowledge of such Sponsor Party
or Founder Holder threatened against such Sponsor Party or Founder Holder, which in any manner challenges or seeks to prevent,
enjoin or materially delay the performance by such Sponsor Party or Founder Holder of its, his or her obligations under this Side
Letter.

 

ARTICLE III

MISCELLANEOUS

 

Section 3.1             Termination.
This Side Letter and all of its provisions shall terminate and be of no further force or effect upon the termination of the Business
Combination Agreement in accordance with Article XI thereof. Upon such termination of this Side Letter, all obligations of
the parties under this Side Letter will terminate, without any liability or other obligation on the part of any party hereto to
any Person in respect hereof or the transactions contemplated hereby, and no party hereto shall have any claim against another
(and no Person shall have any rights against such party), whether under contract, tort or otherwise, with respect to the subject
matter hereof. This ‎Article III shall survive the termination of this Side Letter.

 

Section 3.2             Amendment
and Waiver. No amendment of any provision of this Side Letter shall be valid unless the same shall be in writing and signed
by PubCo and each Sponsor Party and Founder Holder to the extent such Sponsor Party or Founder Holder holds Founder Shares or
Restricted Sponsor Shares; provided, that, in no event shall any amendment be made to the terms of this Side Letter in favor of
a Sponsor Party or Founder Holder which would provide such Sponsor Party or Founder Holder with more economic rights than the
parallel rights held by PubCo and Sellers in respect of their Restricted Common Units in accordance with the Company A&R LLCA.
No waiver of any provision or condition of this Side Letter shall be valid unless the same shall be in writing and signed by the
party against which such waiver is to be enforced. No waiver by any party of any default, breach of representation or warranty
or breach of covenant hereunder, whether intentional or not, shall be deemed to extend to any other, prior or subsequent default
or breach or affect in any way any rights arising by virtue of any other, prior or subsequent such occurrence.

 

    7

     

    

 

Section 3.3             Assignment;
Third Party Beneficiaries. This Side Letter and all of the provisions hereof will be binding upon and inure to the benefit
of the parties hereto and their respective heirs, successors and permitted assigns. Neither this Side Letter nor any of the rights,
interests or obligations hereunder will be assigned (including by operation of law) without the prior written consent of the parties
hereto, other than in respect of the dissolution of the Sponsor to the members of the Sponsor in receipt of Restricted Sponsor
Shares as a result thereof.  This Side Letter is for the sole benefit of the parties hereto and their permitted assigns and
nothing herein expressed or implied shall give or be construed to give any Person, other than the parties and such permitted assigns,
any legal or equitable rights hereunder. Notwithstanding anything to the contrary contained in this Side Letter the parties acknowledge
and agree that from the execution of this Side Letter until the occurrence of the Closing or the termination of this Side Letter
in accordance with Section 3.1 of this Side Letter (a) the Sellers are express third-party beneficiaries of this Side
Letter, (b) no amendment of this Side Letter, waiver of any provision or condition of this Side Letter, or assignment of
this Side Letter shall be made without the prior written consent of the Sellers, and (c) the Sellers shall be entitled to
enforce the terms of this Side Letter as if they were a party hereto, and the Sellers shall be entitled to exercise any remedies
for breaches by any party of, or failure of any party to perform, this Side Letter, including without limitation injunctive or
other equitable relief or an Order of specific performance (or any other equitable remedy) to enforce the terms hereof and to
prevent breaches of this Side Letter, in addition to any other remedy at law or in equity, and shall not be required to provide
any bond or other security in connection with any such Order or injunctive relief.

 

Section 3.4             Notices.
All notices, demands and other communications to be given or delivered under this Side Letter shall be in writing and shall be
deemed to have been given (a) when personally delivered (or, if delivery is refused, upon presentment) or received by email
(with confirmation of transmission) prior to 5:00 p.m. eastern time on a Business Day and, if otherwise, on the next Business
Day, (b) one (1) Business Day following delivery by reputable overnight express courier (charges prepaid) or (c) three
(3) days following mailing by certified or registered mail, postage prepaid and return receipt requested. Unless another
address is specified in writing pursuant to the provisions of this Section 3.4, notices, demands and other communications
to the parties hereto shall be sent to the addresses indicated below:

 

	Notices to PubCo, the Sponsor, the Founder Holders and following the Closing, the Company:	 	with a copy to (which shall not constitute notice):
	 	 	 
	Collier Creek Holdings	 	Kirkland & Ellis LLP
	200 Park Avenue, 58th Floor	 	601 Lexington Avenue
	New York, NY 10166	 	New York, NY  10022
	Attention:	Jason K. Giordano	 	Attention:	Peter Martelli, P.C.
	Email:	giordano@cc.capital	 	 	Lauren M. Colasacco, P.C.
	 	 	E-mail:	peter.martelli@kirkland.com
	 	 	 	lauren.colasacco@kirkland.com
	 	 	 
	Notices to Fernandez:	 	with a copy to (which shall not constitute notice):
	 	 	 
	Antonio Fernandez	 	Kirkland & Ellis LLP
	c/o Collier Creek Holdings	 	601 Lexington Avenue
	200 Park Avenue, 58th Floor	 	New York, NY  10022
	New York, NY 10166	 	Attention:  	Peter Martelli, P.C.
	E-mail: antonio.fernandez@affadvisors.com	 	 	Lauren M. Colasacco, P.C.
	 	 	E-mail:	peter.martelli@kirkland.com
	 	 	 	lauren.colasacco@kirkland.com
	 	 	 
	Notices to Mannelly:	 	with a copy to (which shall not constitute notice):
	 	 	 
	Matthew Mannelly	 	Kirkland & Ellis LLP
	c/o Collier Creek Holdings	 	601 Lexington Avenue
	200 Park Avenue, 58th Floor	 	New York, NY  10022
	New York, NY 10166	 	Attention:  	Peter Martelli, P.C.
	E-mail: mattmannelly@gmail.com	 	 	Lauren M. Colasacco, P.C.
	 	 	E-mail:	peter.martelli@kirkland.com
	 	 	 	lauren.colasacco@kirkland.com
	 	 	 	 
	Notices to Toler:	 	with a copy to (which shall not constitute notice):
	 	 	 
	William Toler	 	Kirkland & Ellis LLP
	c/o Collier Creek Holdings	 	601 Lexington Avenue
	200 Park Avenue, 58th Floor	 	New York, NY  10022
	New York, NY 10166	 	Attention:  	Peter Martelli, P.C.
	E-mail: wdtoler@yahoo.com	 	 	Lauren M. Colasacco, P.C.
	 	 	E-mail:	peter.martelli@kirkland.com
	 	 	 	lauren.colasacco@kirkland.com
	 	 	 	 
	Notices to Steeneck:	 	with a copy to (which shall not constitute notice):
	 	 	 
	Craig Steeneck	 	Kirkland & Ellis LLP
	c/o Collier Creek Holdings	 	601 Lexington Avenue
	200 Park Avenue, 58th Floor	 	New York, NY  10022
	New York, NY 10166	 	Attention:  	Peter Martelli, P.C.
	E-mail: cdsteeneck0226@gmail.com	 	 	Lauren M. Colasacco, P.C.
	 	 	E-mail:	peter.martelli@kirkland.com
	 	 	 	lauren.colasacco@kirkland.com

 

 

 

 

 

    8

     

    

 

Section 3.5             Entire
Agreement . This Side Letter and the exhibits and schedule hereto constitute the entire agreement and understanding of the
parties hereto in respect of the subject matter hereof and supersede all prior understandings, agreements or representations by
or among the parties hereto to the extent they relate in any way to the subject matter hereof.

 

Section 3.6             Miscellaneous
. The provisions of Sections 12.4, 12.5, 12.7, 12.8, 12.9, and 12.10 of the Business Combination Agreement shall apply mutatis
mutandis.

 

[THE REMAINDER OF THIS PAGE IS INTENTIONALLY
BLANK]

 

    9

     

    

 

IN WITNESS WHEREOF, PubCo,
each Sponsor Party and each Founder Holder have duly executed this Side Letter as of the date first written above.

 

	 	PUBCO:
	 	 
	 	COLLIER CREEK HOLDINGS
	 	 
	 	 
	 	By:	/s/ Jason K. Giordano
	 	Name:  Jason K. Giordano
	 	Title: Co-Executive Chairman
	 	 
	 	SPONSOR PARTIES:
	 	 
	 	COLLIER CREEK PARTNERS, LLC
	 	 
	 	 
	 	By:	/s/ Jason K. Giordano
	 	Name: Jason K. Giordano
	 	Title: Manager
	 	 
	 	 
	 	/s/ Antonio F. Fernandez
	 	Antonio F. Fernandez
	 	 
	 	 
	 	/s/ Matthew M. Mannelly
	 	Matthew M. Mannelly
	 	 
	 	 
	 	/s/ Craig D. Steeneck
	 	Craig D. Steeneck
	 	 
	 	 
	 	/s/ William D. Toler
	 	William D. Toler

 

     

     

    

 

	 	FOUNDER HOLDERS:
	 	 
	 	 
	 	/s/ Chinh E. Chu 
	 	Chinh E. Chu
	 	 
	 	 
	 	/s/ Roger K. Deromedi 
	 	Roger K. Deromedi
	 	 
	 	 
	 	/s/ Jason K. Giordano 
	 	Jason K. Giordano
	 	 
	 	 
	 	/s/ Erika Giordano
	 	Erika Giordano
	 	 
	 	 
	 	ROGER K. DEROMEDI REVOCABLE TRUST, DATED 2/11/2000, AMENDED AND RESTATED 11/9/2011
	 	 
	 	 
	 	By:	/s/ Roger K. Deromedi
	 	Name:  Roger K. Deromedi
	 	Title:  Trustee
	 	 
	 	 
	 	CC COLLIER HOLDINGS, LLC
	 	 
	 	 
	 	By:	/s/ Chinh E. Chu
	 	Name:  Chinh E. Chu
	 	Title: President and Senior Managing Director

  

     

     

    

 

Schedule I

 

     

     

    

 

EXHIBIT A

 

LOCK-UP AGREEMENT

 

     

     

    

 

EXHIBIT B

 

Section 83(b) Election

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