Document:

Unassociated Document

    Exhibit 10.72

     

    
      
        	
                FINAL

                October
                  4, 2006

              

      

      

      SPONSORSHIP
        AGREEMENT

       

      This
        Sponsorship Agreement (“Agreement”) is entered into as of February 28, 2006,
        by and between the MIGHTY
        DUCKS HOCKEY CLUB, LLC,
        a
        California limited liability company (“MDHC”), and RUBIO’S RESTAURANT,
        INC.,
        a
        Delaware corporation (“Sponsor”).

       

      RECITALS

       

      A. MDHC
        has
        been granted the non-exclusive rights to obtain and provide advertising,
        sponsorship, and promotion rights with respect to the Arrowhead Pond of Anaheim
        (“the Facility”) for entertainment and sports events held at the Facility,
        including the National Hockey League franchise known as the Anaheim Mighty
        Ducks
        (the ”NHL Ducks”) and the NHL Ducks practice facility known as “Anaheim
        Ice” (the “Practice Facility”).

       

      B. Sponsor
        desires to receive advertising and exposure of its products and to otherwise
        promote the image, goodwill, and reputation of Sponsor’s business and products
        through affiliation with the Facility and/or the NHL Ducks and/or the Practice
        Facility.

       

      In
        consideration of the above recitals and the covenants and conditions set
        forth
        below, the parties agree as follows:

       

      1. Effective
        Date.
        This
        Agreement is effective as of September 13, 2005 (the “Effective Date”) and shall
        remain in effect through and including June 30, 2009 (the “Termination Date”)
        unless terminated prior to the Termination Date in accordance with the
        provisions of this Agreement or unless extended beyond the Termination Date
        by
        mutual agreement of the parties in accordance with Section 7 (the ”Term”).
        For purposes of this Agreement, a “Contract Year” shall, with the exception of
        the first Contract Year, be twelve (12) months in length commencing, (i)
        with
        respect to the first Contract Year, on the Effective Date and concluding on
        June 30, 2006, and, (ii) with respect to each Contract Year following the
        first
        Contract Year, commencing on July 1 and concluding on June 30. The other
        provisions of this Agreement notwithstanding, MDHC or Sponsor may terminate
        this
        Agreement on thirty (30) days prior written notice to Sponsor in the event
        that
        MDHC enters into a naming rights agreement with a Competitor (as defined
        below)
        with respect to the Facility or, if applicable, the Practice Facility. In
        such event, MDHC shall promptly pay to Sponsor the prorated portion of any
        paid
        but unearned Sponsorship Fee (as defined in Exhibit A) to and including the
        date on which this Agreement is terminated and shall permit Sponsor to remove
        all of its equipment, signage, and supplies from the Facility, or, if
        applicable, the Practice Facility. MDHC agrees and acknowledges for purposes
        of
        this Agreement that all equipment and supplies installed in or delivered
        to the
        Facility, or, if applicable, the Practice Facility, by or at the direction
        of
        Sponsor pursuant to this Agreement, the Concession Agreement or the License
        Agreement (as such terms are defined below) shall be and remain the personal
        property of Sponsor. 

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

      2. The
        Program.
        The
        parties agree that the specific details of the advertising, promotion and
        sponsorship program, the parties’ respective rights and obligations in
        connection therewith, and the consideration payable to MDHC by Sponsor are
        set
        forth in Exhibit A.

       

      3. Nature
        of Parties’ Relationship.
        It is
        expressly understood and agreed that MDHC and Sponsor shall not, as a result
        of
        this Agreement or otherwise, be deemed to be partners or joint venturers
        in any
        respect. Sponsor, as a result of this Agreement or otherwise, does not and
        shall
        not be entitled to control or supervise the management or implementation
        of any
        events held at the Facility, including, without limitation, those events
        specified in Exhibit A or otherwise in this Agreement. Finally, Sponsor
        agrees that this Agreement is not a license to use real property.

       

      4. Use
        of Trademarks, Trade Names and Service Marks.
        All use
        of each party’s and their respective affiliate’s trademarks, trade names or
        service marks, including the manner and quality in which such trademarks
        and
        trade names are reproduced or displayed, shall be under the control and
        supervision of the party owning the trademark, trade name or service mark.
        Each
        party further agrees that the manner of display of such trademarks, trade
        names
        and service marks must be specifically approved in writing and in advance
        by an
        authorized representative of the party owning the trademark, trade name or
        service mark. The parties agree to extend a seven (7) day period for a response
        to such written request. The failure of a party to respond during such seven
        (7)
        day period shall be deemed an approval of the requested use. Any such use
        shall
        be limited to the purpose for which approval was sought and received, and
        shall
        be deemed a non-exclusive, royalty-free license for the approved use. Such
        license shall not include the right to sub-license such use. Finally, the
        license shall terminate contemporaneously with the Termination Date or upon
        any
        earlier termination of this Agreement.

       

      5. Sponsor’s
        Right to Advertise.
        Sponsor
        shall have the right to advertise and promote its sponsorship of and involvement
        with (as permitted by Exhibit A) the Facility and/or the NHL Ducks and/or
        the Practice Facility in a manner which is not inconsistent with the provisions
        of this Agreement and to use trademarks in connection therewith as provided
        in
        Exhibit A and subject to the provisions of Section 4; provided, however,
        that any such advertising and promotion shall be at the sole expense of Sponsor
        unless otherwise set forth herein or in Exhibit A and the distribution of
        such
        advertising and promotion shall be confined to Santa Barbara, Ventura, Los
        Angeles, Orange, Riverside, San Bernardino and San Diego counties (the “Southern
        California Region”). To the extent that such advertising and promotional
        activity might involve photographs, video, television, and radio depictions
        of
        the Facility and its events and/or the NHL Ducks and/or the Practice Facility,
        such depictions must be specifically approved in writing and in advance by
        an
        authorized representative of MDHC. It shall be the responsibility of
        Sponsor to obtain releases or consent forms from persons appearing in the
        photographic or film depictions before using such materials.

       

      
        
          
          

        

        
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      6. Endorsements.
        None of
        the artists, performers, athletes, or promoters appearing at the Facility
        or the
        Practice Facility shall be required to endorse Sponsor or Sponsor’s products
        except as expressly provided in this Agreement.

       

      7. Renewal.
        Sponsor
        shall have an exclusive right to negotiate with MDHC for a renewal of the
        exclusive (if applicable) sponsorship and other rights granted to Sponsor
        pursuant to this Agreement during a period commencing on the first day of
        the
        last Contract Year and ending on the ninetieth (90th)
        day
        thereafter. If an agreement is not reached prior to the end of such negotiating
        period, MDHC shall be free to negotiate with other parties for the sponsorship
        and other rights granted to Sponsor pursuant to this Agreement, to be effective
        upon the expiration of this Agreement.

       

      8. Indemnification.
        Each
        party agrees to defend, indemnify, and hold harmless the other party and
        all of
        its affiliates, subsidiaries, directors, officers, employees, owners, members,
        agents and assigns against any and all claims, demands, actions or causes
        of
        action, from any expenses, including reasonable attorneys fees, arising or
        resulting from or arising out of any falsity or breach of any representation
        or
        warranty or breach of any covenant or agreement made or to be performed by
        it
        pursuant to this Agreement or any intentional or grossly negligent act or
        omission of or by it occurring as a result of such party’s obligations pursuant
        to this Agreement; provided, however, that such indemnity shall not extend
        to
        indirect or consequential damages.

       

      9. Insurance. Each
        party shall
        at
        its own expense maintain throughout the Term commercial general liability
        insurance (including contractual liability) with insurers reasonably
        satisfactory to the other party and a per occurrence combined single limit
        of a
        minimum of $ ***
        for
        property damage and personal injury. Each party shall, at the request of
        the
        other party, provide a certificate of insurance evidencing said policy.

       

      10. Termination
        and Remedies.
        

       

      A. MDHC
        Termination Rights.
        In
        addition to any other legal or equitable remedy and the rights set forth
        in
        Section 1, MDHC shall have the right to terminate this Agreement at any time
        if:

       

      (i) Sponsor
        fails to pay any installment of the Sponsorship Fee, and if such default
        shall
        continue for thirty (30) days after written notice of such default is received
        by the defaulting party; or 

      

        *** Portions
          of this page have been omitted pursuant to a request for Confidential Treatment
          filed separately with the Commission.

      

      
        
          
          

        

        
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      (ii) Sponsor
        breaches any other material term or condition of this Agreement and fails
        to
        cure such breach within forty-five (45) days after written notice of default;
        or
        if such cure cannot reasonably be accomplished within such forty-five (45)
        day
        period, Sponsor shall not have in good faith commenced such cure and thereafter
        diligently proceed to completion.

       

      B. Sponsor
        Termination Rights.
        In
        addition to any other legal or equitable remedy and the rights set forth
        in
        Sections 1 and 10 and Exhibit A, Sponsor shall have the right to terminate
        this
        Agreement at any time if:

       

      (i) Breach
        of
        MDHC. MDHC breaches any material term or condition of this Agreement and
        fails
        to cure such breach within forty-five (45) days after written notice of default;
        or if such cure cannot reasonably be accomplished within such forty-five
        (45)
        day period, MDHC shall not have in good faith commenced such cure and thereafter
        diligently proceed to completion. The parties agree that MDHC will be deemed
        to
        have breached a material term of this Agreement if MDHC enters into an exclusive
        sponsorship arrangement of any kind with a Competitor or if the trademarks
        of
        such Competitor are advertised or promoted in the Facility or, if applicable,
        the Practice Facility, or otherwise advertised or promoted with respect to
        the
        NHL Ducks or the Facility or, if applicable, the Practice Facility;

       

      (ii) Loss
        of
        Authority. Upon any expiration or revocation of MDHC’s authority to convey the
        Sponsorship, advertising and promotional rights set forth in this Agreement,
        unless such loss of authority is occasioned by an NHL Action (as defined
        below).

       

      (iii) NHL
        Ducks
        Move Home Games or Suspend Play. The NHL Ducks permanently move their home
        games
        to a venue other than the Facility or otherwise fail to play their home games
        in
        the Facility for a period of more than ***
        consecutive games during any Contract Year for any reason (including due
        to a
        strike or other work stoppage) unless the failure is caused by Force Majeure
        (as
        defined below).

       

      (iv) Termination
        of Concession Agreement. The Concession Agreement (as defined below) is
        terminated for any reason and a new concessionaire mutually acceptable to
        the
        parties hereto is not retained by the management of the Facility, such that
        the
        sale of Sponsor’s products and merchandise continue uninterrupted in the
        Facility.

       

      
        *** Portions
          of this page have been omitted pursuant to a request for Confidential Treatment
          filed separately with the Commission.

      

      
        
          
          

        

        
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      (v) Termination
        of License Agreement. The License Agreement (as defined below) is terminated
        in
        accordance with its terms by Sponsor.

       

      (vi) Use
        of
        Facility. If (A) the Facility shall be destroyed or so damaged as to materially
        impair (other than by Force Majeure), for a period in excess of **
        days,
        the NHL Ducks’ use and occupancy of the Facility or (B) the benefit of this
        Agreement to Sponsor is materially interfered with by any person for a period
        in
        excess of *** days and either (X) the NHL Ducks shall elect to terminate
        their
        rights to use the Facility for home games or (Y) the Facility shall be
        closed.

       

      (vii) Force
        Majeure Continues for More than *** . The Facility is closed or the NHL
        Ducks fail to play all of their home games during a regular season due to
        Force
        Majeure.

       

      C. Repayment
        of Sponsorship Fee and Return of Equipment.
        Upon
        any termination of this Agreement for any reason other than termination under
        Section 10A, all obligations of Sponsor to make any Sponsorship Fee payments
        shall cease. Upon any termination, MDHC shall promptly pay to Sponsor the
        prorated portion of any paid but unearned Sponsorship Fees (as defined in
        Exhibit A) to and including the date on which this Agreement is terminated
        and
        shall permit Sponsor to remove all of its equipment, signage and supplies
        from
        the Facility, or, if applicable, the Practice Facility.

       

      D. Force
        Majeure.
        The
        parties agree that events of Force Majeure will not give rise to a right
        of
        termination (except as set forth in Section 10B(vii)), but the obligations
        of
        the parties to perform under this Agreement will be suspended (except as
        provided below) and the parties will each use best efforts to commence
        performance as soon as they are able to do so, and will diligently work to
        eliminate the condition of Force Majeure. 

       

      During
        a
        Force Majeure period, Sponsor shall continue to make quarterly Sponsorship
        Fee
        payments to MDHC if the NHL Ducks continue to play home games in the Facility.
        Further, if the NHL Ducks do not continue to play home games in the Facility,
        then Sponsor may suspend its obligations to make quarterly Sponsorship Fee
        payments to MDHC each quarter by a prorated amount based on the total number
        of
        home games not played in the Facility in that quarter. For purposes of this
        Agreement, Force Majeure shall mean acts of God, such as earthquakes and
        tidal
        waves, civil insurrection, or war, but shall not include work stoppage or
        strikes or conditions caused by any NHL Action.

      

        *** Portions
          of this page have been omitted pursuant to a request for Confidential Treatment
          filed separately with the Commission.

      

       

      
        
          
          

        

        
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      E. Additional
        Remedies for Loss of Rights.
        

       

      (i) If
        a work
        stoppage causes the NHL Ducks not to play more than ten (10) consecutive
        home
        games at the Facility, then Sponsor may suspend its obligations to make
        quarterly Sponsorship Fee payments to MDHC each quarter by a prorated amount
        based on the total number of home games not played in the Facility in that
        quarter.

       

      (ii) If
        the
        NHL Ducks otherwise cease to play home games in the Facility for more than
        half
        their regular season games in any Contract Year, but do not permanently move
        their franchise outside the Southern California Region, then Sponsor may
        suspend
        its obligations to make quarterly Sponsorship Fee payments to MDHC each quarter
        by a prorated amount based on the total number of home games not played in
        the
        Facility in that quarter.

       

      F. Loss
        or Diminution in Rights.
        If as a
        result of any acts or actions described in or contemplated by Section 14
        Sponsor’s rights under this Agreement are lost, diminished or modified in any
        material respect, Sponsor may request that MDHC negotiate in good faith for
        an
        adjustment in the Sponsorship Fee for the remaining portion of the Term (and
        MDHC shall pay Sponsor a pro rata refund of any prepaid amounts) to reflect
        the
        diminished or modified value of such rights throughout the remainder of the
        Term. If Sponsor and MDHC shall not have reached agreement as to the amount
        of
        such prepayment and/or adjustment within thirty (30) days of a request by
        Sponsor to negotiate under this Section 10F, then either party may refer
        the
        dispute to arbitration in Los Angeles County, California by an arbitrator
        mutually acceptable to the parties under the rules of the American Arbitration
        Association, as same shall be expanded by the discovery rules under the Federal
        Rules of Civil Procedure. Upon the determination by the Arbitrator, MDHC
        shall
        immediately repay to Sponsor the value of the diminished or modified rights
        determined by the Arbitrator. If the value of the diminished or modified
        rights
        determined by the Arbitrator exceeds $ ***
        over the
        remainder of the Term or more than $ *** in any Contract Year, Sponsor may
        terminate this Agreement upon thirty (30) days prior written notice and MDHC
        shall promptly pay to Sponsor all of the amounts set forth in Section 10C
        and
        accord Sponsor all of the rights set forth in such section.

       

      11. Assignment. This
        Agreement, and any rights, entitlements, duties and obligations arising from
        it,
        shall not be assigned or delegated in whole or in part by either party, without
        the prior written consent of the other party; provided, however, that any
        merger, consolidation, or other reorganization, or sale of all or substantially
        all of its assets by, with, among or involving Sponsor shall not be deemed
        an
        assignment by Sponsor or a delegation of Sponsor’s rights, entitlements, duties
        or obligations under this Agreement. Any attempted assignment by either party
        without the consent of the other party shall be null and void and shall entitle
        the other party to terminate this Agreement upon written notice of termination.
        The foregoing to the contrary notwithstanding, no party may withhold its
        approval to an assignment of this Agreement in the event of a merger or
        reorganization of a party or a sale of all or substantially all of the assets
        of
        a party or a consolidation of a party with any of its affiliates. In addition,
        MDHC shall have the right to transfer, assign, convey, pledge or encumber,
        in
        whole or in part, any and all of its rights pursuant to this Agreement as
        security in connection with a financing transaction and Sponsor will provide
        to
        MDHC, at its request, such written confirmation as MDHC may reasonably request
        to satisfy requirements of such financing transaction.

      

        *** Portions
          of this page have been omitted pursuant to a request for Confidential Treatment
          filed separately with the Commission.

      

      
        
          
          

        

        
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      12. Notices. Any
        notice required or permitted to be delivered under this Agreement shall be
        in
        writing and shall be effective upon receipt by the addressee. All notices
        of or
        concerning default or termination of this Agreement shall be sent by U.S.
        Mail,
        certified, return receipt requested or by FedEx or comparable next day delivery
        service, addressed to the recipient at its address set forth below their
        signatures to this Agreement or to such other address as the recipient may
        subsequently have furnished in writing to the sender. All other notices may
        be
        sent by telecopy, by hand delivery, by first-class U.S. Mail postage fully
        prepaid or by FedEx or comparable next day delivery service.

       

      13. Representations
        and Warranties. Each
        party represents and warrants that: it has the power to and is free to
        enter into this Agreement and grant the rights hereunder; it is not a party
        to
        any agreements or commitments that would prevent or interfere in any manner
        with
        the full performance of the obligations set forth in this Agreement; and
        this
        Agreement constitutes the legal, valid and binding obligation of such
        party.

       

      14. NHL,
        NBA and Other Limitations.
        Sponsor
        agrees and acknowledges that this Agreement and each benefit conferred on
        Sponsor pursuant to this Agreement are limited by and subject to: the National
        Hockey League (“NHL”) Bylaws; all other rules, regulations and policies of the
        NHL and resolutions of its Board of Governors; any collective bargaining
        agreement to which the NHL or any member club is a party; all consent decrees
        and settlement agreements entered into between the NHL and the MDHC or among
        the
        NHL and all its member clubs (or the NHL, NHL member clubs and/or other persons)
        in furtherance of NHL business or interests or as otherwise authorized directly
        or indirectly by the NHL Board of Governors, the NHL Commissioner, or the
        NHL
        Constitution; any national network agreements, between the NHL and third
        parties; and any national corporate marketing, licensing, sponsorship or
        similar
        agreements between the NHL (or NHL affiliates) and third parties; all as
        the same may now exist or hereafter be amended or enacted or as they may
        be
        interpreted by the NHL Commissioner or its Board of Governors (any or all
        of the
        foregoing being individually or collectively an “NHL Action”); provided,
        however, that MDHC by signing this Agreement represents and warrants to Sponsor
        that as of the date of this Agreement, neither this Agreement nor the Concession
        Agreement, dated November ___, 2004, between Anaheim Arena Management, LLC
        and
        ARAMARK Entertainment, Inc. (“ARAMARK”) (the “Concession Agreement”) or the
        Rubio’s Restaurants, Inc. License Agreement, dated as of October 4, 2005,
        between Sponsor and ARAMARK (the “License Agreement”) conflict with or are in
        contravention of any of the foregoing documents, consent decrees, settlements,
        agreements or any amendments or supplements thereto. 

       

      
        
          
          

        

        
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      In addition,
        in the event that a National Basketball Association (“NBA”) franchise elects to
        play all or substantially all of its regular season home games at the Facility,
        Sponsor agrees and acknowledges that this Agreement and each benefit conferred
        on Sponsor pursuant to this Agreement will also be subject to similar documents,
        rules, regulations, policies, resolutions, agreements and decrees relating
        to
        the NBA and its affairs and activities. Sponsor may, as a result of any of
        the
        foregoing, i.e. NHL or NBA, during certain events, lose some or all of the
        rights granted to it pursuant to this Agreement including signage and other
        displays without compensation from MDHC, the Facility, the NHL, the NBA or
        other
        third parties. Finally, in the event that pursuant to Item 1 of Exhibit A,
        Sponsor has been awarded “Official Sponsorship” status, Sponsor acknowledges and
        agrees that the NHL may from time-to-time conduct or arrange events or programs
        (“NHL Events”) relating to the NHL (including, for example, the NHL All Star
        Game, NHL All Star Fan Balloting, NHL Draft, NHL Freeze Play and NHL Future
        Stars, among others) and in connection therewith may enter into contracts
        under
        which a person or entity offering products or services that directly compete
        with Sponsor’s products (a ”Competitor”) receives rights to sponsorship,
        promotion or advertising (each, a “NHL Sponsor Contract”) at a NHL Event held at
        the Facility and MDHC and the Facility may be required from time-to-time
        under
        NHL rules to allow such sponsorship, promotion or advertising at NHL Events
        as
        required under such NHL Sponsor Contract. Sponsor also acknowledges and agrees
        that the National Collegiate Athletic Associate (“NCAA”) may from time-to-time
        conduct or arrange events or programs (“NCAA Events”)
        relating to the NCAA (including, for example, hosting NCAA Basketball Tournament
        games and National Invitation Tournament games, among others) and, in connection
        therewith, may enter into contracts under which a Competitor receives rights
        to
        sponsorship, promotion or advertising (each, a “NCAA Sponsor Contract”)
        at an NCAA Event held at the Facility and MDHC and the Facility may be
        required from time-to-time to allow such sponsorship, promotion or advertising
        at NCAA Events as required under such NCAA Sponsor Contract. Sponsor further
        acknowledges that in the event that an NBA franchise elects to play all or
        substantially all of its regular season home games at the Facility, the NBA
        may
        from time-to-time conduct or arrange events or programs (“NBA Events”) relating
        to the NBA, including NBA playoff games, and, in connection therewith, may
        enter
        into contracts under which a Competitor receives rights to sponsorship,
        promotion or advertising (each, a “NBA Sponsorship Contract”) at an NBA Event
        held at the Facility and MDHC and the Facility may be required from time-to-time
        to allow such sponsorship, promotion or advertising at NBA Events as required
        under the NBA Sponsorship Contract. Sponsor agrees and acknowledges that
        in
        addition to the foregoing circumstances, MDHC may allow a Competitor to include
        temporary displays or recognition during certain other events held at the
        Facility (including, by way of example only and without limitation, multi-city
        tours, shows and concerts) provided that in each such instance such display
        or
        recognition is part of the equipment to be used as part of the act or
        performance or part of the temporary signage directly associated with the
        event
        and any such display or recognition is removed promptly following such event.
        Finally, Sponsor acknowledges that Sponsor shall not be compensated by MDHC,
        the
        Facility, the NHL, the NCAA, the NBA or any third party as a result of the
        occurrence of any of the circumstances described in this Section 14.

       

      
        
          
          

        

        
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      15. Non-Exclusive
        Rights.
        Except
        as expressly set forth to the contrary in this Agreement or Exhibit A, no
        rights of exclusivity are granted to Sponsor by this Agreement and nothing
        in
        this Agreement shall limit in any manner MDHC’s, the Facility’s or the NHL
        Club’s rights to sell advertising, marketing or promotional rights of any kind
        to any other person or entity for any product or service, whether or not
        competitive with Sponsor.

       

      16. Confidentiality. Except
        as
        otherwise required by law or the regulations of any securities exchange,
        MDHC
        and Sponsor agree not to disclose “Confidential Information” (as defined
        below) to any party other than to their respective directors, officers,
        employers, agents and advisors (including legal, financial and accounting
        advisors) (collectively, “Representatives”)). “Confidential Information” shall
        include all non-public confidential or proprietary information that either
        party
        or its Representatives makes available to the other party or its Representatives
        in connection with this Agreement, including but not limited to, the specific
        terms and conditions of this Agreement as well as information related to
        the
        past, present and future plans, ideas, business, strategies, sales or attendance
        figures or projections, marketing, programs and other non-public information
        relating to either party or any affiliate of either party. The provisions
        of
        this Section 16 shall survive the expiration or earlier termination of this
        Agreement for a period of one (1) year.

       

      17. Costs. Except
        as
        expressly set forth to the contrary in Exhibit A, Sponsor shall be
        responsible for all costs (including but not limited to creative, design,
        production, installation, maintenance, repair, changes, revisions and removal)
        with respect to any display or signage purchased by Sponsor under this
        Agreement.

       

      18. Miscellaneous
        Provisions.

       

      
        
          
          

        

        
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      A. Headings. The
        section headings in this Agreement are for convenience only and shall not
        be
        used in the interpretation nor considered part of this Agreement. 

       

      B. Severability. If
        any
        clause or provision of this Agreement is illegal, invalid or unenforceable
        under
        applicable present or future laws, then it is the intention of the parties
        that
        the remainder of this Agreement shall not be affected but shall remain in
        full
        force and effect.

       

      C. Amendment. No
        provision of this Agreement shall be altered, amended, revoked or waived
        except
        by mutual written consent of the parties.

       

      D. Entire
        Agreement. This
        Agreement, together with the attached Exhibit A, contain the entire
        agreement and understanding of the parties and supersedes all prior agreements
        and understandings, whether verbal or written, with respect to the subject
        matter of this Agreement and any such other agreements or understandings
        are
        hereby revoked.

       

      E. Counterparts. 
        This
        Agreement may be executed in any number of counterparts, each of which shall
        be
        deemed an original, but all of which together shall constitute one and the
        same
        instrument.

       

      F. Saturdays,
        Sundays and Holidays. If
        any
        payment or delivery of any document is required pursuant to any term of this
        Agreement to be made on a date which falls on a Saturday, Sunday or legal
        holiday in the State of California, such payment or delivery shall be made
        on
        the first business day following such Saturday, Sunday or legal
        holiday.

       

      G. Governing
        Law and Venue. This
        Agreement shall be governed by and interpreted in accordance with the laws
        of
        the State of California, and any action, claim or suit initiated in connection
        with this Agreement shall be prosecuted exclusively within the courts of
        the
        State of California located in Orange County, California, except where exclusive
        federal jurisdiction applies, in which case an action, claim or suit initiated
        in connection with this Agreement shall be prosecuted in United States District
        Court in Orange County, California.

       

      H. Arbitration.
        Any
        controversy or claim arising out of or relating to this Agreement shall be
        settled by arbitration in Los Angeles County, California under the rules
        of the
        American Arbitration Association, as same shall be expanded by the discovery
        rules under the Federal Rules of Civil Procedure, by an Arbitrator mutually
        acceptable to the parties. Judgment on any award rendered by the arbitrator
        may
        be entered in any court having jurisdiction thereof.

       

      
        
          
          

        

        
          10

          
            

          

        

        
          
          

        

      

      I. Interest.
        If any
        amount payable by Sponsor is not paid to MDHC within *** of the due date,
        such amount shall bear interest from the due date until paid at ***
        (or, if
        less, the maximum rate then permitted by law), calculated on a simple interest
        basis for the actual number of days past due.

    

     

    
      

        *** Portions
          of this page have been omitted pursuant to a request for Confidential Treatment
          filed separately with the Commission.

        
          
            
            

          

          
            11

            
              

            

          

          
            
            

          

        

      The
        parties hereto have executed this Agreement on the 4th
        day of
        October, 2006.

       

      MIGHTY
        DUCKS HOCKEY CLUB, LLC

      

      By: /s/
        Bob Wagner

      

      Its: SVP/CMO
        10/17/06

      

      2695
        E.
        Katella Avenue

      Anaheim,
        CA 92803

      Attn:
        Chief Marketing Officer

      Facsimile:
        (714) 704-2993

      

      With
        a mandatory copy to:

      Mighty
        Ducks Hockey Club, LLC

      2695
        E.
        Katella Avenue

      Anaheim,
        CA 92803

      Attn:
        Director of Finance

      Facsimile:
        (714) 940-2832

      

      RUBIO’S
        RESTAURANT, INC.

      

      By: /s/
        L
        A Rusinko

      

      Its: VP
        Marketing

      

      With
        a mandatory copy to:

      Rubio’s
        Fresh Mexican Grill

      Attn:
        Vice President of Marketing

      1902
        Wright Place, Suite 300

      Carlsbad,
        CA 92008

      Attn:
        Vice President of Marketing

      Facsimile:
        (760) 929-8203

      

      Heller
        Ehrman LLP

      4350
        La
        Jolla Village Drive

      San
        Diego, CA 92122

      Attn:
        Alan Jacobs, Esq.

      Facsimile:
        (858) 587-5989

      

      
        
          
          

        

        
          12

          
            

          

        

        
          
          

        

      

       

      Exhibit A

       

      1. SPONSORSHIP
        ELEMENTS:

       

      A. Category
        Exclusivity/Official Sponsorship Elements:
        Not
        Applicable. 

       

      B. Facility
        Sponsorship Elements:
        One (1)
        set of two (2) main beam signs in main concourse and one (1) set of two (2)
        stairwell signs (Sponsor to be responsible for the production costs of the
        main
        beam and stairwell signs, not to exceed $ ***
        . The
        expense associated with the maintenance of the signage elements shall be
        borne
        by MDHC. Any expense associated with any change to the signage elements
        requested by Sponsor shall be borne by Sponsor. The right to provide Sponsor’s
        menu items in two (2) concession stands (one each at Section 217 and 408)
        (Sponsor to be responsible for all related build out costs); and the right
        to be
        featured in the Facility suites catering menu during each Contract
        Year.

       

      C. NHL
        Ducks’ Sponsorship Elements:
        Three
        (3) :30 radio spots on the NHL Ducks flagship station for each regular season
        and post season NHL Ducks game; logo placement on one (1) custom wrapped
        Zamboni
        during each regular season NHL Ducks game ( *** for the production costs);
        one
        (1) full page, four (4) color ad in the Ducks’ digest program; three (3) NHL
        Ducks in-game promotions during each Contract Year; the right to display
        NHL
        Ducks window clings to Sponsor’s stores (NHL Ducks to provide window clings at
        MDHC’s expense); the right to distribute NHL Ducks’ pocket schedules at
        Sponsor’s stores (NHL Ducks to provide pocket schedules at MDHC’s expense); the
        right to provide NHL Ducks cups at Sponsor’s stores during agreed to periods at
        Sponsor’s sole expense; the right, at Sponsor’s sole expense, to have a Sponsor
        brand presence during NHL Ducks’ mobile marketing unit appearances and four (4)
        appearances of the NHL Ducks mobile marketing unit at Sponsor’s stores during
        each Contract Year at MDHC’s sole expense; the right to participate (by the
        provision of coupons) in NHL Ducks “Die Hard Duck” program during NHL Ducks
        regular season Friday night games; and, the right to participate in three
        (3)
“Lucky Section” in-game promotions during each Contract Year with
        contemporaneous logo recognition on Pond Vision and public address recognition
        (Sponsor to provide coupons for distribution during such
        promotions).

       

      D. John
        Wooden Classic Sponsorship Elements:
        Not
        Applicable.

       

      E. Practice
        Facility Sponsorship Elements: Not
        Applicable.

       

      F. Hospitality
        Elements:
        *** NHL
        Ducks
        regular season tickets *** and the opportunity to purchase the same tickets
        for
        each NHL Ducks post-season game.

       

      G. Additional
        Facility Sponsorship Elements:
        During
        and after the second Contract Year, the opportunity to place two (2) street
        taco
        carts (one (1) on the main level and one (1) on the terrace level) (Sponsor
        to
        pay for the manufacturing costs of the carts). During and after the third
        Contract Year, Sponsor will receive season ticket “spitter” stock for each NHL
        Ducks home game.

      

        *** Portions
          of this page have been omitted pursuant to a request for Confidential Treatment
          filed separately with the Commission.

      

      
        
          
          

        

        
          13

          
            

          

        

        
          
          

        

      

      Sponsor
        acknowledges that no allocated but unused Sponsorship Elements may be carried
        over from Contract Year to Contract Year.

       

      2. SPONSORSHIP
        FEE: 
        Sponsor
        shall pay the following to MDHC during each Contract Year (the ”Sponsorship
        Fee”):

       

      A. $
        ***
        for the
        First Contract Year payable as follows: $ *** within ten (10) calendar days
        following execution of this Agreement by the parties and $ *** on April 15,
        2006;

       

      B. $
        *** for
        the Second Contract Year payable as follows: $ *** on each of November 1,
        2006,
        January 1, 2007, March 1, 2007 and June 1, 2007;

       

      C. $
        *** for
        the Third Contract Year payable as follows: $ *** each of November 1, 2007,
        January 1, 2008, March 1, 2008 and June 1, 2008; and,

       

      D. $
        *** for
        the Fourth Contract Year payable as follows: $ *** each of November 1, 2008,
        January 1, 2009, March 1, 2009 and June 1, 2009.

       

      In
        addition, Sponsor shall pay the rate payable during the applicable Contract
        Year
        for the :30 radio in-game spots during each post-season NHL Ducks
        game.

       

      The
        foregoing to the contrary notwithstanding, in the event that a NBA franchise
        is
        granted the right to play all of its regular season home games at the Facility
        and all the Sponsorship Elements in Sections 1B, C (insofar as NHL Ducks
        games
        are concerned) and G above are provided Sponsor without interruption during
        the
        balance of the Term, as defined in the Sponsorship Agreement to which this
        Exhibit A is attached, the Sponsorship Fee shall be automatically increased
        by
        *** prorated from and after the date of the first of such NBA home games
        and
        MDHC will not be required to provide any additional elements in consideration
        for such increase; provided, however, that if the Sponsorship Fee is to be
        automatically increased as set forth herein.

       

      

        *** Portions
          of this page have been omitted pursuant to a request for Confidential Treatment
          filed separately with the Commission.

      

       

      
        
          
          

        

        
          14Exhibit
        10.73

    

    

    COCA-COLA
      NORTH AMERICA

    BEVERAGE
      MARKETING AGREEMENT

     

    SCOPE
      OF MARKETING AGREEMENT

     

    The
      parties to the Beverage Marketing Agreement (the "Agreement") are Rubio’s
      Restaurants, Inc. ("Customer") and Coca-Cola North America FoodService ("CCF"),
      a division of The Coca-Cola Company. The Agreement will apply to all outlets
      where Fountain Beverages are served that are owned or operated by Customer
      or
      any of its subsidiaries, or has the same ownership group as Customer, including
      (a) any outlets that are opened after the Agreement is signed, (b) any outlets
      that are co-branded, and (c) any outlets acquired during the Term of the
      Agreement, unless those outlets are already governed by an agreement with CCF
      and that agreement is validly assigned to Customer as part of the acquisition.
      If the acquired outlets are under a pre-existing agreement with a competitive
      beverage supplier, the acquired outlets will come under this Agreement after
      the
      competitive agreement is terminated or expires. In addition, this Agreement
      shall not apply to any System Outlets (as defined below) located at a special
      site (i.e., public transportation facilities, military bases, sports facilities
      including race tracks, student unions or other similar buildings on college
      or
      university campuses, or amusement or theme parks) to the extent that the sale
      of
      CCF Beverages is prohibited at such location. The Agreement will not apply
      to
      any outlets outside the fifty United States. All outlets owned or operated
      by
      Customer are referred to as "Corporate Outlets." Outlets owned by authorized
      franchisees of Customer ("Franchisees") are referred to as "Franchised Outlets.”
Franchised Outlets and Corporate Outlets are together referred to as “System” or
“System Outlets.” The programs described in this Agreement are the only programs
      in which the System Outlets may participate during the Term. Customer agrees
      to
      notify CCF in writing whenever Customer authorizes a new
      Franchisee.

     

    FRANCHISED
      OUTLETS

     

    Customer
      will (i) designate CCF’s
      Fountain Beverages as the only Fountain Beverages approved by Customer for
      use
      in any outlets owned by Franchisees (subject to the “Dr Pepper Exception” set
      forth in Section 3 of Exhibit
      “A,”
      attached
      hereto),
      (ii)
      mandate CCF as the approved soft drink supplier for Franchisees; (iii) use
      its
      best efforts, subject to applicable law, to cause its Franchisees to serve
      in
      their outlets a brand set consisting only of CCF’s Fountain Beverages; and (iv)
      take no action inconsistent with the marketing programs described in this
      Agreement. In addition, Customer will not authorize for sale in the Franchised
      Outlets any Beverages in bottles, cans or other packaging that are marketed
      under a brand name or trademark owned or licensed for use to PepsiCo, Inc.
      or
      any bottle/can Beverages in a category in which CCF has a product, except that
      Customer may test Dr Pepper in bottle or can packaging as part of the bottle/can
      Beverage test described in Section 3 of Exhibit “A.”  

     

    In
      consideration of these commitments by Customer, CCF agrees to provide to
      Franchisees who participate in CCF’s program ("Participating Franchisees”) the
      marketing, equipment and service programs set forth in this Agreement.
      Franchisees will be deemed to have elected to participate by complying with
      the
      terms of this Agreement, including the Beverage Availability section. Outlets
      owned by Participating Franchisees are referred to as "Participating Franchised
      Outlets." The Corporate Outlets and the Participating Franchised Outlets are
      collectively referred to as the “Participating System Outlets” or the
“Participating System.” 

     

    Customer
      represents and warrants that the terms of its franchisee agreement or another
      agreement it has executed with its Franchisees authorize Customer to collect
      from suppliers marketing or promotional allowances made available in connection
      with the purchase of such suppliers’ products by Franchisees (“the
      Authorization”). Customer represents and warrants that the terms of the
      Authorization authorize Customer, among other things: (i) to establish those
      products and materials to be used in the System; (ii) to require that each
      Franchisee sell or offer for sale only those products, foods, Beverages and
      other menu items that have been expressly approved by Customer; and (iii) to
      designate and approve marketing and advertising programs for the System.
      Customer further represents and warrants that all of its Franchisees have
      executed such Authorization and that the Authorization is in effect and
      enforceable at the time of this Agreement. Should the Authorization terminate
      as
      to one or more Franchisees, or the applicable provisions become unenforceable
      during the Term, Customer agrees to provide prompt written notice of same.
      Customer agrees that all funding it receives on behalf of the Participating
      System will be utilized by Customer for the benefit of the Participating System,
      including specifically Participating Franchisees, and to increase the sale
      of
      CCF’s Fountain Beverages throughout the Participating System. Customer agrees to
      provide all Participating Franchisees with written notification of the funding
      being paid on their behalf and the purpose for which it is used. In addition,
      if
      CCF is providing equipment to Franchised Outlets, Franchisees are required
      to
      sign an equipment lease in a form identical in substance to that set forth
      in
Exhibit
      “C”.
      Customer
      agrees to defend, indemnify and hold harmless CCF from any and all claims or
      other costs and liabilities arising out of the execution of this Agreement,
      CCF’s payment of funding to Customer or out of Customer’s failure to provide
      required disclosures to Franchisees.

     

    
      
        
        

      

      
        1

        
          

        

      

      
        
        

      

    

    ENTIRE
      AGREEMENT

     

    This
      Agreement consists of this Signature Page, Exhibit
      “A”
      Program
      Terms and Conditions, Exhibit
      “B”
      Standard
      Terms and Conditions, and Exhibit
      “C”
      Coca-Cola Fountain Equipment Lease Agreement. As of the beginning of the Term,
      this Agreement will supersede all prior agreements between the parties relating
      to the subject matter of this Agreement. No supplement, modification, or
      amendment of this Agreement shall be binding unless executed in writing by
      authorized representatives of both parties.

     

     

    THIS
      AGREEMENT SHALL NOT BE EFFECTIVE UNTIL SIGNED BY CUSTOMER AND AN AUTHORIZED
      REPRESENTATIVE OF CCF.

     

    
      	
              Accepted
                and agreed to
                this               
                day
                of September, 

            	
              Accepted
                and agreed to this 20th day of September, 

            
	 	 
	
              COCA-COLA
                NORTH AMERICA FOODSERVICE, 

              a
                division of The Coca-Cola Company

            	
              Rubio’s
                Restaurants, Inc.

            
	
               

               

              By:/s/
                Daniel M. Manning

              (signature)

              Daniel
                M. Manning

              Vice
                President West Region

               

            	
               

               

              By:/s/
                Daniel Pittard

              (signature)

              Daniel
                Pittard 

              1902
                Wright Place, Suite 300

              Carlsbad,
                California 92008

               

              ACN:
                1315951

            
	 	 

    

     

    
      
        
        

      

      
        2

        
          

        

      

      
        
        

      

    

    

    EXHIBIT
      "A"

    PROGRAM
      TERMS AND CONDITIONS

     

    1. TERM

     

    The
      Agreement will become effective when signed by both parties.
      The
      Term shall begin as of July 1, 2007 (the “Effective Date”) and will continue for
      a period of five (5) years or until the Participating System Outlets have
      purchased the Volume Commitment of CCF's Fountain Syrups, whichever occurs
      last.
      When used in the Agreement, the term "Year" means each consecutive twelve-month
      period during the Term, beginning with the first day of the Term. The
      Marketing Agreement between Customer and CCF dated April 1, 1998, as amended
      June 1, 2002, (the “Prior Agreement”) will govern the relationship between the
      parties until the beginning of the Term, at which point the Prior Agreement
      is
      deemed terminated by the mutual agreement of the parties. 

     

    2. VOLUME
      COMMITMENT

     

    Customer
      agrees that the Participating
      System will purchase a minimum of *** gallons of CCF's Fountain Syrups during
      the Term.

     

    3. BEVERAGE
      AVAILABILITY AND BEVERAGE TESTS

     

    Beverage
      Availability.
      Customer will serve in each Corporate Outlet, and each Participating Franchised
      Outlet will serve, a core brand set of Fountain Beverages that consists of
      Coca-Cola(R) classic, diet Coke(R) and Sprite(R), and the remaining
      products will be jointly selected by Customer and CCF. Except as set forth
      in
      the two paragraphs of the Beverage Test subsection, all Fountain Beverages
      served in the Participating System Outlets will be CCF's brands.  Customer
      further recognizes that the sale of competitive Beverages in bottles, cans
      or
      other packaging would diminish the product availability rights given to CCF,
      and
      therefore also agrees not to serve competitive Beverages in bottles, cans or
      other packaging in the Participating System Outlets that are marketed under
      a
      brand name or trademark owned or licensed for use to PepsiCo, Inc. or any
      bottle/can Beverages in a category in which CCF has a product, except that
      

     

    
      	 	
              (i)

            	
              Customer
                may test Dr Pepper in bottle or can packaging as part of the bottle/can
                Beverage test described in the Beverage Test subsection, and
                

            

    

     

    
      	 	
              (ii)

            	
              if
                Customer
                desires to
                serve the national number one or number two bottle/can Beverage in
                its
                category (as determined on a volume basis based on data supplied
                by CCF),
                Customer will be permitted to do so as long as those Beverages are
                not a
                product of PepsiCo, Inc., and provided further that those Beverages
                are
                established to be competitively superior to any CCF Bottle/Can Beverage
                (as defined below) in the category following a market test of CCF’s brand
                with mutually agreed test parameter. If CCF does not have a bottle/can
                Beverage in the category, Customer will be permitted to authorize
                a
                non-PepsiCo competitive bottle/can Beverage in that category, but
                agrees
                that at such time as CCF has a bottle/can Beverages in the category,
                Customer will perform a market test with mutually agreed test parameters
                to determine if the CCF Bottle/Can Beverage is an acceptable alternative.
                If, following the test, the CCF Bottle/Can Beverage is determined
                to be an
                acceptable alternative, Customer will de-authorize the competitive
                bottle/can Beverage in the category as the contract (if any) for
                the
                competitive bottle/can Beverage is terminated or expires.
                

            

    

     

    Beverage
      Tests.
      Customer agrees that it will conduct the following Beverage tests during 2007:
      (i) mutually agreed upon CCF
      Specialty Beverages (e.g., Minute Maid(R) Lemonade, Minute Maid(R) Limeade
      and
      Monin syrups) in a minimum of ***
      Participating System Outlets; (ii) mutually agreed upon bottle/can Beverages
      marketed under a brand name or trademark owned by or licensed for use to The
      Coca-Cola Company (“CCF Bottle/Can Beverages”); Customer may include Dr Pepper
      in bottle or can packaging in the test; and (iii) Gold Peak(R) teas in
      bag-in-box form (as more fully described below). Such tests will be conducted
      according to mutually agreed upon test parameters (including the CCF Beverages
      tested, duration of tests (which are currently anticipated to be 8 - 10 weeks
      in
      duration) and test success criteria) that will be established in advance of
      the
      test to determine the success or failure of the tests. In conducting such tests,
      Customer agrees that it will provide sales data to CCF at the end of every
      four
      weeks during the test period, which will be used to measure the results of
      the
      test. CCF and Customer will mutually analyze and evaluate the sales data to
      meet
      mutually agreed upon sales criteria and to mutually determine the success of
      the
      tests. 

    

       

      *** Portions
        of this page have been omitted pursuant to a request for Confidential Treatment
        filed separately with the Commission.

    

    
      
        
        

      

      
        3

        
          

        

      

      
        
        

      

    

    If,
      after
      the test of CCF’s Bottle/Can Beverages and, if Customer elects, Dr Pepper in
      bottle or can packaging, Customer determines based on the test results that
      it
      needs to serve Dr Pepper in Fountain Beverage form in the System Outlets because
      CCF does not offer a brand that meets consumer demand for a spicy cherry
      Beverage, then Customer may, upon written notice to CCF and at Customer’s cost,
      convert one valve per System Outlet to Dr Pepper, provided that the following
      conditions are met: 

     

    
      	 	
              (i)

            	
              Customer
                acknowledges that under the Prior Agreement, it received an advance
                of
                funding in the amount of  *** at
                the time Customer converted from Dr Pepper to CCF brands. If Customer
                adds
                Dr Pepper to CCF-owned fountain dispensing equipment as permitted
                by this
                Agreement, then Customer agrees to re-pay to CCF the portion of that
                funding that remains unearned at the time that Customer adds Dr Pepper
                to
                any System Outlet (the “Unearned Conversion Funds”). As of the date of
                this Agreement, the amount of the Unearned Conversion Funds is ***
                . The
                Unearned Conversion Funds will continue to be earned at a rate of
                ***
                cents *** per gallon of CCF’s Fountain Syrups purchased by the
                Participating System Outlets during the Term. The then-existing amount
                of
                Unearned Conversion Funds will be deducted from the next payment
                of earned
                funding under the Agreement after Dr Pepper is added to any System
                Outlet.
                However, if prior to converting to Dr Pepper, Customer introduces
                and
                offers Gold Peak(R) tea (including unsweetened Gold Peak tea) in
                all
                System Outlets throughout the remainder of the Term, then Customer
                will
                not be required to re-pay to CCF the Unearned Conversion Funding;
                if later
                in the Term Customer decides that it will not maintain Gold Peak
                Tea
                (including unsweetened Gold Peak Tea) in all System Outlets, then
                at the
                time that Customer removes Gold Peak tea from any System Outlet,
                Customer
                shall pay to CCF the amount of the Unearned Conversion Funding as
                of the
                date that Customer first added Dr Pepper to the System Outlets during
                the
                Term plus interest in the amount of 1% per month accrued from the
                date
                that Customer first added Dr Pepper to the System Outlets; and
                

            

    

     

    
      	 	
              (ii)
                

            	
              Customer
                will be charged a Fair Share lease charge and service charge (as
                described
                below) as of the date Customer adds Dr Pepper to CCF-owned fountain
                dispensing equipment as permitted by this Agreement.
                

            

    

     

    MARKETING
      PROGRAM

     

    In
      consideration of the Beverage Availability rights granted to CCF
      above, the marketing programs outlined below will be provided to assist Customer
      in maximizing the sale of CCF’s Fountain Beverages in the Participating System
      Outlets. Customer agrees that CCF will have the right to audit compliance with
      the performance criteria outlined herein at all reasonable times and places.
      

     

    Gold
      Peak(R) Teas Conversion Fund.

     

    Customer
      agrees to test Gold Peak teas for a period of *** months in a mutually agreed
      upon number of Participating System Outlets during 2007 when the tea tower
      equipment is available for installation. Customer further agrees to roll out
      Gold Peak teas (including unsweetened Gold Peak tea) to all System Outlets
      within ninety (90) days of the completion of the test. CCF will provide Customer
      with a one-time fund of *** to
      offset
      the costs of the test and the conversion to Gold Peak teas, which costs include
      but are not limited to that which is necessary to prepare the facilities for
      installation of the tea towers (for example, adding additional electrical
      outlets, drilling holes in the counter tops for line placement, and any other
      miscellaneous installation costs not traditionally covered by CCF).  Funding
      is provided in return for Customer's commitment to serve Gold Peak teas in
      the
Participating
      System Outlets throughout
      the Term. Funding will be paid to
      Customer on behalf of the Participating
      System after
      the
      Agreement is signed by both parties. The test of Gold Peak teas must include
      unsweetened Gold Peak tea. The test criteria will be mutually agreed upon by
      the
      parties. Upon completion of the test, if the mutually agreed upon test criteria
      is not met for unsweetened Gold Peak tea, then the Customer has the option
      of
      maintaining its current tea Beverages, but agrees to keep CCF’s tea towers
      installed in all Participating System Outlets and agrees to serve CCF’s tea
      Beverages to complement Customer’s current tea Beverages. CCF’s tea towers will
      be used to dispense only CCF’s tea Beverages. 

    

       

      *** Portions
        of this page have been omitted pursuant to a request for Confidential Treatment
        filed separately with the Commission.

    

     

    
      
        
        

      

      
        4

        
          

        

      

      
        
        

      

    

    Reinvestment
      Funding

     

    Customer
      acknowledges and agrees that CCF, in its sole discretion, may raise prices
      for
      its Fountain Syrups during the Term. For calendar year 2007, and in any
      subsequent calendar year during the Term in which the Weighted Average Net
      Price
      to Customer’s for CCF’s Fountain Syrup is increased by more than ***% over its
      then-current level, CCF will make available funding equal to the weighted
      average per gallon price increase in excess of  ***% (the
      “Reinvestment Funding”) for mutually agreed upon marketing activities. For
      purposes of this section, the Weighted Average Net Price will be determined
      based on the Participating System Outlets’ actual purchases of CCF’s Fountain
      Syrups over the twelve-month period preceding the price increases. The
      Reinvestment Funding provided under this provision will be cumulative from
      the
      time of increase and the period following any other increase through the end
      of
      the Term. Funding for calendar year 2007 is estimated to be *** and will be
      paid
      to Customer when this Agreement is signed by both parties and will be reconciled
      at the end of 2007. Beginning with calendar year 2008, funding, if any, will
      be
      paid quarterly in arrears, following the quarter in which it is earned.

     

    Marketing
      Support Funds 

     

    Through
      calendar year 2007,
      the
      amount of available funding is calculated at the rate of *** for each gallon
      of
      CCF's Fountain Syrups the Participating System Outlets purchase. Beginning
      January 1, 2008, the base rate will initially be *** for each gallon of CCF's
      Fountain Syrups the Participating System Outlets purchase. However, beginning
      January 1, 2008, and for each subsequent calendar year during the Term, if
      the
      Participating System’s volume of CCF Fountain Syrups in a calendar year is ***
      gallons or more, CCF will increase the rate of the Marketing Support Funds
      as
      shown below, to encourage and reward the growth of CCF Fountain Beverage volume.
      

    

      
        	
                Annual
Volume
Milestone

              	
                Incremental
                  Amount
Added to Marketing
Support Funds

              	
                Total
                  Rate of Marketing
Support Funds Paid
on All
                  Gallons

              
	 	 	 
	
                ***

              	
                ***

              	
                ***

              
	
                ***

              	
                ***

              	
                ***

              
	
                ***

              	
                ***

              	
                ***

              
	
                ***

              	
                ***

              	
                ***

              

      

    

     

    To
      qualify for funding, Customer and each Participating System Outlet must
      comply
      *** the following performance criteria: 

     

    · Prominently
      display approved renditions of CCF’s brands, trademarks and/or logos on all menu
      boards to include laminated, printed and online menus.

     

    · Implement
      and
      maintain a co-branded Fountain Beverage cup set consisting of medium and large
      sizes*.

    

       

      *** Portions
        of this page have been omitted pursuant to a request for Confidential Treatment
        filed separately with the Commission.

       

      *
        Customer has determined that consumers prefer a 32
        ounce
        and a 22
        ounce
        cup set. 

    

    
      
        
        

      

      
        5

        
          

        

      

      
        
        

      

    

    In
      addition, to qualify for funding, Customer and each Participating System Outlet
      agree to comply with *** remaining performance criteria listed below:

     

    · Implement
      and maintain a “to-go” program featuring CCF Fountain Beverages and/or CCF
      Bottle/Can Beverages.

     

    · Include
      approved renditions of CCF’s brands, trademarks and/or logos on merchandising
      materials. 

     

    · Execute
      a CCF
      Fountain Beverage trademark-identified meal combination program.

     

    · Execute
      annually a minimum of one (1) mutually agreed upon crew incentive training
      program. 

     

    · Implement
      and display a permanent refill program featuring CCF’s Fountain
      Beverages.

     

    · Perform
      those additional Fountain Beverage marketing activities the parties mutually
      agree upon.

     

    Based
      on
      CCF’s estimate of the Participating System’s volume for the calendar year, CCF
      will pay estimated funding on a quarterly basis, after the end of each quarter.
      Actual funding earned will be reconciled at the end of each calendar year.
      If
      CCF has paid more Marketing Support Funds than the Participating System has
      earned, CCF will deduct the excess from other funding earned under this
      Agreement or will invoice Customer for the amount owed, which invoice will
      be
      due within 30 days of its receipt. If CCF has paid less Marketing Support Funds
      than the Participating System has earned, CCF will pay the additional amount
      earned within 30 days after the reconciliation is complete. Funding
      will be paid to Customer on behalf of the Participating
      System. Excess lease charges, service costs, and fair share charges, if any,
      will be deducted from earned funding.

     

    Promotional
      Support Fund  

     

    Funding
      is earned at the rate of *** each Year of the Agreement. To qualify for this
      fund Customer and each Participating Franchisee
      must comply with all of the following performance criteria: 

     

    · Implement
      in each Participating System Outlet one mutually agreed upon Beverage
      merchandising activity per Year 

     

    · Perform
      those additional Fountain Beverage promotional activities that the parties
      mutually agree upon.

     

    Funding
      will be paid to Customer on behalf of the Participating System annually, by
      March 1 of each Year (i.e., the payment for Year One will be made by March
      1,
      2008). Funding will be earned annually, on a pro rata monthly basis over the
      12
      months of each Year. Excess lease charges, service costs, and fair share
      charges, if any, will be deducted from earned funding. 

     

     

    National
      Chain Account Price

     

    CCF
      agrees that during the Term, Customer and each Participating Franchisee
      will have the right to purchase Fountain Syrups from CCF at CCF’s then-current
      published chain account prices, which prices are subject to change from time
      to
      time. 

     

    5. EQUIPMENT
      PROGRAM

     

    Where
      permitted by law, CCF
      will
      lease without charge during the Term, the CCF approved dispensing equipment
      (including water filtration equipment and annual water filter cartridges)
      reasonably necessary to enable the Participating System
      Outlet to dispense a quality Fountain Beverage and tea Beverage. No ice makers
      will be provided. In any state where a lease without charge is not permitted
      or
      Customer or a Participating Franchisee elects to lease additional dispensing
      equipment, such equipment will be leased at an annual lease rate calculated
      by
      multiplying the total installed cost of the additional equipment by the
      then-current lease factor. The lease factor currently in effect for equipment
      is
      *** . Should the standard lease factor change during the Term, any equipment
      installed after the change goes into effect will be subject to the new lease
      factor. Lease charges will be deducted from earned funding. Charges in excess
      of
      earned funding will be invoiced. All equipment provided by CCF will at all
      times
      remain the property of CCF and is subject to the terms and conditions of CCF's
      standard lease agreement (the “Lease”). The Lease terms are attached as
Exhibit
      “C”
      and are
      a part of the Agreement, except as specifically changed by the Program Terms
      and
      Conditions or Standard Terms and Conditions. 

     

    
      
        *** Portions
          of this page have been omitted pursuant to a request for Confidential Treatment
          filed separately with the Commission.

      

       

      
        
        

      

      
        6

        
          

        

      

      
        
        

      

    

     

    6. SERVICE
      PROGRAM

     

    CCF
      will
      provide at no charge regular mechanical repair reasonably needed for Fountain
      Beverage dispensing equipment. Replacement parts associated with these service
      calls that are valued at no more than $ ***
      will
      also be provided without charge. Any removal, remodel, relocation or
      reinstallation of dispensing equipment, flavor changes, summerize/winterize,
      line changes, or service necessitated by damage or adjustments to the equipment
      resulting from misuse, abuse, failure to follow operating instructions, service
      by unauthorized personnel, unnecessary calls (equipment was not plugged in,
      CO2
      or Fountain Syrup container was empty), or calls that are not the result of
      mechanical failure (collectively “Special Service Calls”), are not considered
      regular service and will not be provided free of charge. Charges for Special
      Service Calls will be charged at CCF's then current rate and will be deducted
      from earned funding. Charges will include labor, travel time, parts, and
      administrative costs. Charges in excess of earned funding will be invoiced.
      

     

    
      	
              7.

            	
              FAIR
                SHARE 

            

    

     

    If
      Customer or a Participating Franchisee desires to use equipment provided by
      CCF
      to dispense one competitive Fountain Beverage brand in the Participating System
      Outlets on only one valve per outlet as permitted by this Agreement, an
      additional annual fair share lease charge of ***
      per
      valve
      for each dispenser will be incurred. Equipment provided by CCF may not be used
      to dispense any competitive cola product, more than one competitive Fountain
      Beverage brand, or any brand of PepsiCo, Inc. If service is provided to a
      Participating System Outlet that serves a competitive Fountain Beverage as
      permitted by this Agreement, an annual fair share service charge of ***
      per
      valve per
      Participating System Outlet will be incurred. Fair share charges will be
      deducted from earned funding.

     

    8. PRIOR
      AGREEMENT 

     

    Customer
      acknowledges that under the Prior Agreement it received two advances of Business
      Development Funding, one in the amount of $ *** and the other in the amount
      of $
      *** . The unearned portion of the $ *** advance as of the date of this Agreement
      is $ *** , and it will be deemed earned over the Term of this Agreement at
      a
      rate of *** per gallon of CCF’s Fountain Syrups purchased by the Participating
      System Outlets, and the unearned portion of the $ *** advance as of the date
      of
      this Agreement is $ *** , and it will be deemed earned over the Term of this
      Agreement at a rate of *** per gallon of CCF’s Fountain Syrups purchased by the
      Participating System Outlets, by virtue of performance under the
      Agreement.

    

       

      *** Portions
        of this page have been omitted pursuant to a request for Confidential Treatment
        filed separately with the Commission.

    

    
      
        
        

      

      
        7

        
          

        

      

      
        
        

      

    

    

    EXHIBIT
      "B"

    STANDARD
      TERMS AND CONDITIONS

     

    1. BEVERAGE
      DEFINITION

     

    The
      term
"Beverage"
      means all soft drinks and other non-alcoholic beverages. "Fountain Beverages"
      are those Beverages that are dispensed from post-mix, pre-mix or frozen beverage
      dispensers, bubblers, or similar equipment. Coffee or tea that is fresh-brewed
      on the premises is not considered a Fountain Beverage. The term "Fountain Syrup"
      means the Fountain Beverage syrup used to prepare Fountain Beverages, but does
      not include other forms of concentrate, such as frozen concentrates used to
      prepare juices. Unless otherwise mutually agreed in writing, the programs set
      forth in this Agreement do not apply to Fountain Syrups for the BreakMate(R)
      dispenser or to Fountain Syrups used to prepare frozen Beverages, and purchases
      of such syrups shall not count toward the Volume Commitment.

     

    2. TERMINATION
      AND DAMAGES

     

    Once
      both
      parties sign the Agreement, it may be terminated before the scheduled expiration
      date only in the following circumstances: (i) Either party may terminate the
      Agreement if the other party fails to comply with a material term or condition
      of the Agreement and does not remedy the failure within ninety (90) days after
      receiving written notice (the "Cure Period"); or (ii) CCF may terminate the
      Agreement if there is a transfer or closing of a substantial number of the
      Participating System Outlets or
      a
      transfer of a substantial portion of the assets of Customer that is not in
      the
      ordinary course of business.

     

    Upon
      expiration or termination, Customer must return any dispensing equipment owned
      by CCF, facilitate the return by Franchisees of any equipment owned by CCF,
      and
      the marketing program will no longer be made available. In addition, if any
      piece of equipment is removed from an outlet prior to 100 months from the
      installation date for that piece of equipment, Customer will pay CCF the actual
      cost of removal of the Equipment, as well as the unamortized portion of the
      costs of (i) installation, (ii) non-serialized parts (e.g., pumps, racks and
      regulators) and other ancillary equipment, (iii) remanufacturing, and (iv)
      standard shipping and handling charges. Upon termination, Customer must also
      pay
      the following amounts: (i) All unearned prepaid funding including the unearned
      portion of the Gold Peak Teas Conversion Fund, Marketing Support Funds,
      Promotional Support Funds, Business Development Funding, and Unearned Conversion
      Funds; and (ii) Interest
      at the rate of ***
      per
      month, or such lesser percentage as required by law, accrued from the date
      funds
      were paid through the date of repayment.

     

    The
      parties acknowledge that in addition to the liquidated damages outlined above,
      either party may pursue other remedies or damages if the other party breaches
      the terms of the Agreement. The prevailing party shall be entitled to all costs
      and expenses incurred to collect the amounts due including without limitation
      reasonable attorneys’ fees. Nothing herein shall be construed as a waiver of any
      right of CCF to prove consequential damages as a result of a breach by Customer
      including, but not limited to, lost profits, and other damages
      allowable.

     

    3. GOVERNING
      LAW/ DISPUTE RESOLUTION

     

    This
      Agreement shall at all times be governed by the laws of the State of Georgia.
      Should there be a dispute between CCF and Customer relating in any way to the
      Agreement, the breach of the Agreement, or the business relationship of the
      parties, the parties agree that they will make a good faith effort to settle
      the
      dispute in an amicable manner. If the parties are unable to settle the dispute
      through direct discussions, at that time they will attempt to settle the dispute
      by mediation administered by the American Arbitration Association (the "AAA").
      If the parties do not agree to pursue mediation or if that procedure is
      unsuccessful, the dispute will be resolved by binding arbitration administered
      by AAA in accordance with its Commercial Arbitration Rules using a single
      arbitrator, at a location selected by AAA based on the convenience of the
      parties and the location of potential witnesses. The arbitrator shall have
      the
      authority to award specific performance and any other appropriate remedies
      including interim injunctive relief to maintain the status quo pending the
      conclusion of arbitration. The prevailing party shall also be entitled to
      recover its reasonable attorneys’ fees and other costs and expenses of
      litigation. A judgment on the award of the arbitrator may be entered in any
      court with jurisdiction.

     

    4. TRANSFERS
      AND ASSIGNMENTS

     

    If
      there
      is a transfer or closing of a substantial number of the Corporate Outlets,
      or a
      transfer of a substantial portion of the assets of Customer that is not in
      the
      ordinary course of business, and CCF does not elect to terminate the Agreement
      under the "Termination" section above, Customer shall cause the acquiring,
      surviving or newly created business to assume all of Customer's obligations
      under the Agreement with regard to the acquired assets or business. The
      Agreement shall not be otherwise assignable without the express written consent
      of CCF. Nothing contained herein shall be construed as a waiver of CCF’s
      termination rights pursuant to this Agreement.

    

    If
      any
      System Outlet is transferred or closed, Customer shall pay CCF actual cost
      of
      removal of the equipment, as well as the unamortized portion of the cost of
      (i)
      installation, (ii) non-serialized parts (e.g., pumps, racks and regulators)
      and
      other ancillary equipment, (iii) remanufacturing, and (iv) standard shipping
      and
      handling charges for equipment in such outlet installed less than 100 months
      prior to the transfer or closure, unless Customer causes the new owner or
      operator at the location to assume the lease of the equipment on terms
      acceptable to CCF in its reasonable discretion.

     

    5. TRADEMARKS

     

    Neither
      Customer nor CCF shall make use of any of the other party's trademarks or logos
      without the prior written consent of that party, and all use of the other
      party's trademarks shall inure to the benefit of trademark owner. For purposes
      of this Agreement, CCF's trademarks include trademarks owned, licensed to or
      controlled by an entity in which The Coca-Cola Company has a fifty percent
      (50%)
      or more ownership interest.

     

    6. CONFIDENTIALITY

     

    Neither
      party shall disclose to any third party without the prior written consent of
      the
      other party, any information concerning this Agreement or the transactions
      contemplated hereby, except for disclosure (1) to any attorneys, accountants
      and
      consultants involved in assisting with the negotiation and closing of the
      contemplated transactions, or (2) to affiliates of CCF including its Bottlers,
      or (3) to Franchisees, or (4) as required by law. A party that makes a permitted
      disclosure must obtain assurances from the party to whom disclosure is made
      that
      such party will keep confidential the information disclosed.

     

    7. OFFSET

     

    If
      Customer or Participating Franchisees default on any obligation to CCF under
      this or any other agreement, in addition to any other remedies it may have,
      CCF
      may use funds due Customer or Participating Franchisees to offset amounts due
      to
      CCF under this or any other agreement.

     

    8. FORCE
      MAJEURE

     

    Either
      party is excused from performance under this Agreement if such nonperformance
      results from any act of God, strikes, war, terrorism, riots, acts of
      governmental authorities, shortage of raw materials or any other cause outside
      the reasonable control of the nonperforming party. 

     

    9. WAIVER

     

    The
      failure of either party to seek redress for the breach of, or to insist upon
      the
      strict performance of any term, clause or provision of the Agreement, shall
      not
      constitute a waiver, unless the waiver is in writing and signed by the party
      waiving performance.

     

    
      *** Portions
        of this page have been omitted pursuant to a request for Confidential Treatment
        filed separately with the Commission.

    

    
      
         

      

      
        8

        
          

        

      

      
         

      

       

    

    10. WARRANTIES

     

    Customer
      and CCF each represent and warrant that they have the unrestricted right to
      enter into this Agreement and to make the commitments contained in this
      Agreement. In
      addition, each party represents that the person whose signature appears on
      the
      Agreement has the right to execute this Agreement on behalf of the party
      indicated.
      Customer
      represents and warrants that it complies and will seek the compliance of
      Franchisees with all applicable laws and regulations and all appropriate
      practices with respect to food safety including the storing, preparation and
      serving of food and potability of water. Furthermore, Customer acknowledges
      and
      agrees to comply and seek the compliance of Franchisees with all equipment
      manufacturers’ specifications and product dispensing and preparation
      instructions and specifications. Finally, Customer agrees to comply and seek
      the
      compliance of Franchisees with CCF’s Quality Beverage standards.

     

    11. CONSTRUCTION/
      SEVERABILITY

     

    This
      Agreement and any accompanying documents constitute negotiated agreements
      between the parties, and the fact that one party or his or its counsel, or
      the
      other, shall have drafted this Agreement, any document or particular provision
      hereof shall not be considered in the construction or interpretation of this
      Agreement, the documents or any provision hereof. If any term or provision
      of
      this Agreement is found to be void or contrary to law, such term or provision
      will be deemed severable, but only to the extent necessary to bring this
      Agreement within the requirements of law, from the other terms and provisions
      hereof, and the remainder of this Agreement will be given effect as if the
      parties had not included the severed term herein.

     

    
      
        
        

      

      
        9

        
          

        

      

      
        
        

      

    

    

    EXHIBIT
      "C"

    COCA-COLA
      FOUNTAIN EQUIPMENT LEASE AGREEMENT

     

    1.
      LEASE
      AGREEMENT AND TERM.
      The
      Coca-Cola Company, through its Coca-Cola North America division, ("Company")
      hereby leases to the account identified on the attached Beverage Marketing
      Agreement ("Lessee") all fountain beverage dispensing equipment provided to
      Lessee (the "Equipment"), subject to the terms and conditions set forth in
      this
      Lease Agreement. Unless otherwise agreed in writing, the Equipment shall also
      include, where applicable, all permanent merchandising, menu boards,
      refrigeration units, ice makers and water filtration equipment installed by
      Company on Lessee's premises. Each piece of Equipment is leased commencing
      on
      its installation date (the “Commencement Date”). Lessee may request the removal
      of any Equipment upon thirty (30) days prior written notice to Company. Removal
      of Equipment will not affect the term of any other agreement between the
      parties, such as the Beverage Marketing Agreement. If this Lease is terminated
      with respect to any piece of Equipment for any reason prior to 100 months from
      the Commencement Date for that piece of Equipment, Lessee will pay Company
      the
      actual cost of removal of that Equipment, as well as the unamortized portion
      of
      the costs of (i) installation, (ii) non-serialized parts (e.g., pumps, racks
      and
      regulators) and other ancillary equipment, (iii) remanufacturing, and (iv)
      standard shipping and handling charges. The terms of this Lease will continue
      in
      effect with respect to each piece of Equipment until the Equipment has been
      removed from Lessee's premises and will survive the expiration or termination
      of
      the Beverage Marketing Agreement.

     

    2.
      RENT
      FOR THE EQUIPMENT.
      All
      equipment leased to Lessee will be leased at an annual rate calculated by
      multiplying the total installed cost of equipment by the then-current lease
      factor, plus all applicable sales and use taxes, if any, as rent for the
      Equipment. Rent will be due monthly. At Company's discretion, Company may
      utilize funds due Lessee to offset amounts due Company under this Agreement.
      If
      Lessee fails to pay, within 10 days of its due date, rent or any other
      amount required by this Lease to be paid to Company, Lessee shall pay to Company
      a late charge equal to *** per month of such overdue payment, or such lesser
      amount that Company is entitled to receive under any applicable
      law.

     

    3.
      TITLE
      TO THE EQUIPMENT.
      Title to
      the Equipment is, and will at all times remain, vested in Company. Lessee will
      have no right, title, or interest in or to the Equipment, except the right
      to
      quiet use of the Equipment in the ordinary course of its business as provided
      in
      this Lease. Lessee shall execute such title documents, financing statements,
      fixture filings, certificates and such other instruments and documents as
      Company shall reasonably request to ensure to Company's satisfaction the
      protection of Company's title to the Equipment and Company's interests and
      benefits under this Lease. Lessee shall not transfer, pledge, lease, sell,
      hypothecate, mortgage, assign or in any other way encumber or dispose of any
      of
      the Equipment. THE
      PARTIES AGREE, AND LESSEE WARRANTS, THAT THE EQUIPMENT IS, AND WILL AT ALL
      TIMES
      REMAIN, PERSONAL PROPERTY OF COMPANY NOTWITHSTANDING THAT THE EQUIPMENT OR
      ANY
      PART THEREOF MAY NOW BE, OR HEREAFTER BECOME, IN ANY MANNER AFFIXED OR ATTACHED
      TO, OR EMBEDDED IN, OR PERMANENTLY RESTING UPON, REAL PROPERTY OR IMPROVEMENTS
      ON REAL PROPERTY.
      Lessee
      may perform ordinary maintenance and repairs to the Equipment as required by
      this Lease, but shall not make any alterations, additions, or improvements
      to
      the Equipment without the prior written consent of Company. All parts added
      to
      the Equipment through alterations, repairs, additions or improvements will
      constitute accessions to, and will be considered an item of the Equipment and
      title to such will immediately vest in Company. Lessee agrees that Company
      may
      transfer or assign all or any part of Company's right, title and interest in
      or
      to any Equipment (in whole or in part) and this Lease, and any amounts due
      or to
      become due, to any third party ("Assignee") for any reason. Upon receipt of
      written notice from Company of such assignment, Lessee shall perform all its
      obligations with respect to any such Equipment for the benefit of the applicable
      Assignee, and, if so directed, shall pay all amounts due or to become due
      hereunder directly to the applicable Assignee or to any other party designated
      by such Assignee.

     

    4.
      USE
      OF EQUIPMENT.
      Lessee
      acknowledges that the rent does not fully compensate Company for its expenses
      concerning its research and development efforts designed to improve fountain
      equipment or in providing the Equipment to Lessee, and that Company provides
      the
      Equipment to Lessee for the purpose of dispensing Company products. Therefore,
      Lessee agrees that if the Equipment is a fountain beverage dispenser, then
      the
      Equipment will be used for the purpose of dispensing fountain beverage products
      of Company, such as Coca-Cola(R) classic (or Coke(R)), diet Coke(R) and
      Sprite(R), with the understanding that, if the dispenser has four  (4) or
      more valves, one (1) valve may be used at Lessee's option for dispensing
      one (1) non-Company, non-cola fountain beverage product; provided, that no
      product of PepsiCo, Inc. or of an affiliate thereof may be dispensed. Lessee
      further agrees not to dispense any product whose pungency could affect normal
      operation of the Equipment. In accordance with Company's Fair Share Policy,
      Company will have the right to additional rent if any valve is used for a
      non-Company beverage (including water), at a rate of not less than $45 per
      dispenser per year. If the Equipment is a pump for bag-in-box or similar
      container, such pump may be used only to dispense Company products. If the
      Equipment is other than a fountain beverage dispenser or a pump, then it will
      be
      used only in a location where fountain beverage products of Company are served
      and where no fountain beverage products of PepsiCo, Inc. or an affiliate of
      PepsiCo, Inc. are served. This Section 4 shall not apply within the State of
      Wisconsin.

     

    5.
      INSPECTION
      AND NOTIFICATION.
      Company
      shall have the right during Lessee's regular business hours to inspect the
      Equipment at Lessee's premises or wherever the Equipment may be located and
      to
      review all records that relate to the Equipment. Lessee shall promptly notify
      Company of all details arising out of any change in location of the Equipment,
      any alleged encumbrances thereon or any accident allegedly resulting from the
      use or operation thereof.

     

    6.
      WARRANTY
      DISCLAIMER:
      LESSEE
      ACKNOWLEDGES THAT COMPANY IS NOT A MANUFACTURER OF THE EQUIPMENT AND THAT
      COMPANY HAS MADE NO REPRESENTATIONS OF ANY NATURE WHATSOEVER PERTAINING TO
      THE
      EQUIPMENT OR ITS PERFORMANCE, WHETHER EXPRESS OR IMPLIED, INCLUDING (WITHOUT
      LIMITATION) ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A
      PARTICULAR PURPOSE, OR ANY OTHER WARRANTIES RELATING TO THE DESIGN, CONDITION,
      QUALITY, CAPACITY, MATERIAL OR WORKMANSHIP OF THE EQUIPMENT OR ITS PERFORMANCE,
      OR ANY WARRANTY AGAINST INTERFERENCE OR INFRINGEMENT, OR ANY WARRANTY WITH
      RESPECT TO PATENT RIGHTS, IF ANY, PERTAINING TO THE EQUIPMENT. COMPANY SHALL
      NOT
      BE RESPONSIBLE FOR ANY LOSS OF PROFITS, ANY DIRECT, INCIDENTAL OR CONSEQUENTIAL
      LOSSES, OR DAMAGES OF ANY NATURE WHATSOEVER, RESULTING FROM THE DELIVERY,
      INSTALLATION, MAINTENANCE, OPERATIONS, SERVICE OR USE OF ANY EQUIPMENT OR
      OTHERWISE.

     

    7.
      TAXES.
      Lessee
      shall pay all assessments, license fees, taxes (including sales, use, excise,
      personal property, ad valorem, stamp, documentary and other taxes) and all
      other
      governmental charges, fees, fines or penalties whatsoever, whether payable
      

     

    by
      Company
      or Lessee, on or relating to the Equipment or the use, registration, rental,
      shipment, transportation, delivery, or operation thereof, and on or relating
      to
      this Lease.

     

    8.
      MAINTENANCE
      AND REPAIRS.
      If
      Lessee elects to use one valve to dispense one (1) non-Company beverage pursuant
      to Section 4, Company may charge for its costs of servicing such valve in
      accordance with Company's Fair Share Policy at a rate of not less than $25
      per
      outlet per year. Lessee shall, at its expense, keep the Equipment in good
      condition, repair, and working order. Lessee shall pay all costs incurred in
      connection with the shipment, use, operation, ownership, or possession of the
      Equipment during the term of this Lease. Lessee's sole recourse against Company
      with respect to service provided by Company or its agents to the Equipment
      is
      that Company will correct any defective workmanship at no additional charge
      to
      Lessee, provided that Company is given prompt notification of any defective
      workmanship. Company shall not be otherwise liable for negligent acts or
      omissions committed in regard to maintenance or repair of the Equipment and
      assumes no responsibility for incidental, consequential or special damages
      occasioned by such negligent acts or omissions.

     

    9.
      RISK
      OF LOSS.
      All risk
      of loss, including damage, theft or destruction, to each item of Equipment
      will
      be borne by Lessee. No such loss, damage, theft or destruction of Equipment,
      in
      whole or in part, will impair the obligations of Lessee under this Lease, all
      of
      which will continue in full force and effect.

     

    10.
      INDEMNITY.
      Lessee
      shall indemnify Company and Company's officers, agents, employees, directors,
      shareholders, affiliates, successors, and assigns (hereinafter the "Indemnified
      Parties") against, and hold Indemnified Parties wholly harmless from, any and
      all claims, actions, suits, proceedings, demands, damages, and liabilities
      of
      whatever nature, and all costs and expenses, including without limitation
      Indemnified Parties’ reasonable attorneys' fees and expenses, relating to or in
      any way arising out of (a) the ordering, delivery, rejection, installation,
      purchase, leasing, maintenance, possession, use, operation, control or
      disposition of the Equipment or any portion thereof; (b) any act or
      omission of Lessee, including but not limited to any loss or damage to or
      sustained by Company arising out of Lessee's failure to comply with all the
      terms and conditions of this Lease; (c) any claims for liability in tort
      with respect to the Equipment, excepting only to the degree such claims are
      the
      result of Company's negligent or willful acts. The provisions of this
      Section 10 will survive termination and expiration of this
      Lease.

     

    11.
      DEFAULT.
      The
      occurrence of any of the following will constitute a "Default" by Lessee:
      (a) nonpayment by Lessee when due of any amount due and payable under this
      Lease; (b) failure of Lessee to comply with any provision of this Lease,
      and failure of Lessee to remedy, cure, or remove such failure within
      ten (10) days after receipt of written notice thereof from Company;
      (c) any statement, representation, or warranty of Lessee to Company, at any
      time, that is untrue as of the date made; (d) Lessee's becoming insolvent
      or unable to pay its debts as they mature, or Lessee making an assignment for
      the benefit of creditors, or any proceeding, whether voluntary or involuntary,
      being instituted by or against Lessee alleging that Lessee is insolvent or
      unable to pay its debts as they mature; (e) appointment of a receiver,
      liquidator, trustee, custodian or other similar official for any of the
      Equipment or for any property in which Lessee has an interest; (f) seizure
      of any of the Equipment; (g) default by Lessee under the terms of any note,
      document, agreement or instrument evidencing an obligation of Lessee to Company
      or to any affiliate of Company, whether now existing or hereafter arising;
      (h) Lessee taking any action with respect to the liquidation, dissolution,
      winding up or otherwise discontinuing the conduct of its business;
      (i) Lessee transferring all or substantially all of its assets to a third
      party; or (j) the transfer, conveyance, assignment or pledge of a
      controlling interest or ownership of Lessee to a third party without Company's
      prior written consent.

     

    
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    12.
      OPTION
      TO ACCELERATE AT WILL.
      If at
      any time Company in good faith believes that the prospect for Lessee's payment
      or other performance under this Lease is impaired, Company may demand immediate
      payment of all rents due and scheduled to come due during the remainder of
      the
      Lease term. All future rent accelerated under this or any other provision of
      this Agreement will be discounted to present value, which will be computed
      at a
      discount rate of  ***  percent.
      Failure of Lessee to make full payment within thirty (30) days of its
      receipt of the demand for accelerated rent will constitute a "Default" by Lessee
      as defined in Section 11.

     

    13.
      REMEDIES.
      Upon the
      occurrence of any Default or at any time thereafter, Company may terminate
      this
      Lease as to any or all items of Equipment, may enter Lessee's premises and
      retake possession of the Equipment at Lessee's expense, and will have all other
      remedies at law or in equity for breach of the Lease. Lessee acknowledges that
      in the event of a breach of Sections 4 or 5 or a failure or
      refusal of Lessee to relinquish possession of the Equipment in breach of this
      section following termination or Default, Company's damages would be difficult
      or impossible to ascertain, and Lessee therefore agrees that Company will have
      the right to an injunction in any court of competent jurisdiction restraining
      said breach and granting Company the right to immediate possession of the
      Equipment.

     

    14.
      LIQUIDATED
      DAMAGES.
      If
      Lessee acts in violation of the prohibitions described in Section 3 of this
      Agreement, or is unable or unwilling to return the Equipment to Company in
      good
      working order, normal usage wear and tear excepted, at the expiration or
      termination of the Lease, Lessee shall pay as liquidated damages the total
      of:
      (i) the amount of past-due lease payments, discounted accelerated future
      lease payments, and the value of Company's residual interest in the Equipment,
      plus (ii) all tax indemnities associated with the Equipment to which
      Company would have been entitled if Lessee had fully performed this Lease,
      plus
      (iii) costs, interest, and attorneys' fees incurred by Company due to
      Lessee's violation of Section 3 or its failure to return the Equipment to
      Company, minus (iv) any proceeds or offset from the release or sale of the
      Equipment by Company.

     

    15.
      OTHER
      TERMS.
      Customer
      represents and warrants that it complies with all applicable laws and
      regulations and all appropriate practices with respect to food safety including
      the storing, preparation and serving of food. Furthermore, Customer acknowledges
      and agrees to comply with all equipment manufactures specifications and product
      dispensing and preparation instructions and specifications. No failure by
      Company to exercise and no delay in exercising any of Company's rights hereunder
      will operate as a waiver thereof; nor shall any single or partial exercise
      of
      any right hereunder preclude any other or further exercise thereof or of any
      other rights. This Lease constitutes the entire agreement of the parties and
      supersedes all prior oral and written agreements between the parties governing
      the subject matter of this Lease; provided, however, that if Company and Lessee
      have entered into a Marketing Agreement into which this Lease is incorporated,
      to the extent that any of the terms in this Lease conflict with the terms set
      forth in the Marketing Agreement, the terms of the Marketing Agreement will
      control. No agreement will be effective to amend this Lease unless such
      agreement is in writing and signed by the party to be charged thereby. Any
      notices permitted or required by this Lease will be in writing and mailed by
      certified mail or hand delivered, addressed to the respective addresses of
      the
      parties. All claims, actions or suits arising out of the Lease shall be
      litigated in courts in either the State of Georgia or in the state of Lessee’s
      principal place of business. Each party hereby consents to the jurisdiction
      of
      any local, state or federal court located within the State of Georgia and/or
      the
      state of Lessee’s principal place of business, and designates the Secretary of
      State of the State as its agent for service of process. THIS LEASE WILL BE
      GOVERNED BY THE LAWS OF THE STATE OF GEORGIA. Time is of the essence to each
      and
      all of the provisions of this
      Lease.

     

    *** Portions
      of this page have been omitted pursuant to a request for Confidential Treatment
      filed separately with the Commission.

    
      
        
        

      

      
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