Document:

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                                                                   EXHIBIT 10.15

                               SERVICES AGREEMENT

     THIS AGREEMENT (the "Agreement") is dated as of the 1/st/ day of May, 2000,
between FRIEDMAN'S INC., a Delaware corporation ("Friedman's"), and CRESCENT
JEWELERS, a California corporation ("Crescent").

     WHEREAS, Crescent requires certain management information services related
to the operation of its retail jewelry business;

     WHEREAS, Friedman's has developed the internal capacity and has the
employees with the technical expertise necessary to supply management
information services relating to the operation of retailing businesses like
Crescent's business;

     WHEREAS, Friedman's is willing to supply to Crescent these management
information services; and

     NOW THEREFORE, for good and valuable consideration, the sufficiency of
which is hereby acknowledged, and intending to be legally bound, the parties
agree that the management information services shall be provided in accordance
with the following:

     1.   Supply of Services; Fee Schedule.
          --------------------------------

     Friedman's shall, starting on the Commencement Date (as defined below),
supply to Crescent certain management information services including, but not
limited to, the functional areas of accounting, cash management, sales, audit,
accounts payable, loss prevention, planning and management as more specifically
described on Schedule A (the "Services") to be performed by employees of
             ----------
Friedman's with the appropriate qualifications to perform such functions.

     The annual cost of the Services are as follows:

Number of Crescent Stores in Operation at Month End            Cost Per Store
---------------------------------------------------            ----------------
First 150 Stores...................................                 $7,500
Stores 151 to 200..................................                 $6,500
Stores 201-250.....................................                 $5,500

     2.   Payment
          -------

     Not later than the tenth day of each month, Crescent shall submit to
Friedman's a schedule of the number of stores Crescent had in operation at the
end of the previous month, together with a calculation of amounts due to
Friedman's pursuant to Section 1 of this Agreement.  The total fees listed in
each monthly notice shall be due and payable to Friedman's within 30 days of the
end of the previous month.  If Crescent fails to timely pay any amounts due
under this Agreement, such amounts not paid shall bear interest at the prime
rate, as published by Citibank, N.A.

                                      A-1
<PAGE>

     The provisions of this Section 2 shall survive the termination of this
Agreement.

     3.   Term.
          ----

     This Agreement shall commence on September 30, 2000, and shall continue in
effect for an initial term of three years.  This Agreement shall thereafter
automatically renew for succeeding periods of one year unless either party gives
notice within six months prior to the expiration of the Agreement of that
party's desire not to renew the Agreement.

     4.   Termination.
          -----------

          a.   If (i) after receipt of written notice from Friedman's of its
failure to pay amounts due under Section 2 of this Agreement (a "Payment
Default"), Crescent fails to pay all amounts then due and payable hereunder, or
(ii) Crescent is in material breach of any of its covenants or obligations under
this Agreement and such breach (other than a Payment Default) continues for 30
days after Friedman's gives written notice of the breach to Crescent, then
Friedman's may immediately or at any time thereafter terminate this Agreement
upon written notice to Crescent.

          b.   If Friedman's is in material breach of any of its covenants or
obligations under the Agreement, and such breach continues for 30 days after
Crescent gives written notice of the breach to Friedman's, then Crescent may
immediately or at any time thereafter terminate this Agreement upon written
notice to Friedman's.

     5.   Independent Contractor Status.
          -----------------------------

          a.   Friedman's shall be an independent contractor with respect to the
Services.  Each party shall be responsible for its own employees, and employees
of each party shall not be deemed to have an employment relationship with the
other party.  Nothing in this Agreement creates a relationship of partnership or
joint venture between Friedman's and Crescent.  This Section 5 shall survive the
expiration or earlier termination of this Agreement.

          b.   Crescent shall be solely responsible for all liabilities,
demands, damages, costs and expenses (including reasonable attorney's fees),
associated with the operation of its business and shall indemnify, defend and
hold harmless Friedman's and its affiliates and their respective officers and
directors, stockholders and representatives, from and against all liabilities,
claims, demands, damages, costs and expenses (including reasonable attorney
fees) arising from the conduct, actions, inactions or omissions of Friedman's in
connection with the Services hereunder except for any such liabilities, claims,
demands, damages, costs and expenses which result from the gross negligence or
willful misconduct of Friedman's or its employees.

                                      A-2
<PAGE>

     6.   Assignment and Delegation.
          -------------------------

     This Agreement shall not be assignable by any of the parties hereto without
the written consent of the other party, and no party may unreasonably withhold
such consent.  Notwithstanding the foregoing, either party may assign this
Agreement, without written consent, to an entity that is a wholly-owned
subsidiary of the assignor.

     7.   Force Majeure.
          -------------

     Neither Friedman's nor Crescent shall be liable for any failure to perform
hereunder arising from causes or events beyond the reasonable control and
without the fault or negligence of the party failing to perform including,
without limitation, labor disputes of any kind.  If it appears to either party
that an event is likely to occur which would interfere with such party's
performance hereunder, such party shall notify the other party immediately of
the event and of its likely duration.  In the event of such failure, the
obligation of the party shall be suspended until the cause of such suspension
shall have been removed.

     8.   Governing Law.
          -------------

     This Agreement shall be governed by and construed in accordance with the
laws of the State of Georgia, without regard to conflicts of law principles.

     9.   Notices.
          -------

     Any notice, request, consent, approval, waiver and other communication to a
party hereunder shall be in writing and shall be deemed duly given when sent by
first class mail, postage prepaid, or delivered by hand, or by telex or
facsimile transmission to such party.  Unless changed by written notice to the
other hereunder, all notices shall be addressed to the address shown below:

     To Friedman's:
          Friedman's Inc.
          4 West State Street
          Savannah, GA 31401
          Facsimile: 912-234-1031
          Attn: John Mauro

     with a copy to:
          Alston & Bird LLP
          One Atlantic Center
          1201 West Peachtree Street
          Atlanta, GA 30309
          Facsimile: 404-881-4777
          Attn: Mark F. McElreath

                                      A-3
<PAGE>

     To Crescent:

          Crescent Jewelers
          315 11/th/ Street
          Oakland, CA 94607
          Facsimile: 510-763-1213
          Attn: Mittie Grigsby

     10.  Dispute Resolution.
          ------------------

          a.   In the event of any dispute arising in connection with this
Agreement, the parties shall endeavor to resolve such dispute amicably by
discussion and mutual accord.  Such discussions shall include meetings between
senior management of Crescent and Friedman's.  In the event that the parties are
unable to mutually resolve such dispute through such meetings, then either party
may submit any unresolved controversy or claim arising out of or relating to
this contract, or the breach thereof, to be settled by arbitration in accordance
with the Commercial Arbitration Rules of the American Arbitration Association,
in Atlanta, Georgia, and judgment upon the award rendered by the arbitrator(s)
may be entered in any court having jurisdiction thereof.  The parties shall
split equally the cost of the arbitrators.  Any award rendered by the
Arbitrator(s) may include compensatory damages and costs but under no
circumstances shall either party be liable for nor shall the arbitrator(s) award
any incidental, consequential or special (including punitive or multiple)
damages.

          b.   Notwithstanding anything herein to the contrary, the existence of
a dispute (other than payment of the price) shall not reduce the obligation of
Friedman's to continue to provide Services hereunder during the pendency of the
dispute resolution procedure, or following the resolution of such dispute,
unless the resolution of the dispute contains a finding of a material default by
Crescent or Friedman's as the case may be; provided, however, the foregoing
shall in no way limit the amount of damages or type of relief (whether monetary
or injunctive) to which Crescent or Friedman's is entitled under law or the
provisions of this Agreement.

     11.  Integration; Amendment.
          ----------------------

     This Agreement supersedes all prior negotiations, commitments and writings
pertaining to the subject matter hereof.  Except as otherwise provided in this
Agreement, this Agreement may be amended only by a written instrument duly
executed by both Friedman's and Crescent.

     12.  Waiver.
          ------

     Any waiver at any time, by either Friedman's or Crescent of its rights with
respect to the other party to this Agreement, or with respect to any other
matter arising in

                                      A-4
<PAGE>

connection with this Agreement, shall not be considered waived with respect to
any subsequent default or matter.

     13.  No Third Party Beneficiaries.
          ----------------------------

     Nothing in this Agreement, whether express or implied, is intended to
confer any rights or remedies under or by reason of this Agreement on any person
other than the parties and their respective successors and assigns, nor is
anything in this Agreement intended to relieve or discharge the obligation or
liability of any third persons to a party to this Agreement, nor shall any
provision hereof give any third persons any right or subrogation or action
against any party to this Agreement.

     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed as of the date first above written.

FRIEDMAN'S INC.                  CRESCENT JEWELERS

By:__________________________    By:_____________________________

Name:________________________    Name:___________________________

Title:_______________________    Title:__________________________

                                      A-5Exhibit 4.2

                  ----------------------------------------

                          SDC INTERNATIONAL, INC.

                   2000 NON-QUALIFIED STOCK OPTION PLAN

                 -----------------------------------------

<PAGE>   Exhibit 4.2 - Pg. 1

1.  Purpose.   The purpose of this Stock Option Plan (the "Plan") is to
advance the interests of the SDC INTERNATIONAL, INC., a Delaware
corporation ("SDC") and any Subsidiaries, as hereinafter defined of SDC
(SDC and Subsidiaries collectively referred to as the "Corporation"), by
providing an additional incentive to attract and retain qualified and
competent persons who are key employees, consultants, representatives,
officers and directors of the Corporation upon whose efforts and judgment
the success of the Corporation is largely dependent, and to provide an
incentive for other Companies to enter into a Consulting Agreement with
the Corporation, through the encouragement of  stock ownership in the
Corporation, by such persons.  Subsidiary shall mean  any corporation
(other than the Corporation) in an unbroken chain of corporations
beginning with the Corporation if, at the time the Option is
granted, each of the corporations other than the last corporation in
the unbroken chain owns 50% or more of the total combined voting power
of all classes of stock in one of the other corporations in such chain.

2.  Grant of Options;  Generally.   In accordance with the provisions
hereinafter set forth in this Plan, the Board of Directors (the
"Board") or the Stock Option Committee (the "Stock Option Committee") of
the Corporation is hereby authorized to issue from time to time on the
Corporation's behalf to any one or more Eligible Persons, as hereinafter
defined, non-qualified stock options ("Options") to acquire shares of the
Corporation's common stock, par value $ .001 per share  (the "Stock").

3.  Number of Shares.   The aggregate number of shares of Stock which
may be purchased pursuant to the exercise of Options shall be 500,000
shares.  If an Option ceases to be exercisable, in whole or in part, the
shares of Stock underlying such Option shall continue to be available
under this Plan.  Further, if shares of Stock are delivered to the
Corporation as payment for shares of Stock purchased by the exercise of
an Option granted under this Plan, such shares of Stock shall also be
available under this Plan.  If there is any change in the number of
shares of Stock on account of the declaration  of stock dividends,
recapitalization resulting in stock split-ups, or combinations or
exchanges of shares Stock, or otherwise, the number of shares of Stock
available for purchase upon the exercise of Options, the shares of
Stock subject to any Option and the exercise price of any outstanding
Option shall be appropriately adjusted by the Board or the Stock Option
Committee.  The Board or the Stock Option Committee shall give notice
of any adjustments to each Eligible Person granted an Option under this
Plan, and such adjustments shall be effective and binding on all
Eligible Persons.  If because of one or more recapitalizations,
reorganizations or other corporate events, the holders of outstanding
Stock receive something other than shares of Stock then, upon exercise
of an Option, the Eligible Person will receive what the holder would
have owned if the holder had exercised the Option immediately before
the first such corporate event and not dispose of anything the holder
received as a result of the corporate event.

4.  Eligible Persons.   An Eligible Person means (i) any individual
who is employed by the Corporation, (ii) any director of the Corporation
or any Subsidiary of the Corporation, (iii) any consultant or

<PAGE>   Exhibit 4.2 - Pg. 2

representative of the Corporation or any Subsidiary of the Corporation,
or (iv) any Company that is a party to a Consulting Agreement with the
Corporation.

5.  Grant of Options.   The Board or the Stock Option Committee has
the right to issue the Options established by this Plan to Eligible
Persons.  The Board or the Stock Option Committee shall follow the
procedures prescribed for it  elsewhere in this Plan.  A grant of
Options shall be set forth in writing  signed on behalf of the
Corporation or by a majority of the members of the Stock Option
Committee.  The writing shall the terms which govern the Option.  The
terms shall be determined by the Board or the Stock Committee, and
may include, among other terms, the number of shares of Stock that may
be acquired pursuant to the exercise of the Options, when the Options
may be exercised, the period for which the Option is granted and
including the expiration date, the effect on the Options if the Eligible
Person terminates employment and whether the Eligible Person may deliver
shares of Stock or property to pay for the shares of Stock to be
purchased by the exercise of the Option.  However, no term shall be set
forth in the writing which is inconsistent with any of  the terms of
this Plan.  The terms of an Option granted to an Eligible Person may
differ from the terms of an Option granted to another Eligible Person,
and may differ from the terms of an earlier Option granted to the same
Eligible Person.

6.  Option Price.   The Option price per share shall be determined by
the Board or the Stock Option Committee at the time any Option is
granted, and may be less than fair market value of the Corporation's
shares of Common Stock.  Fair market value as used herein shall be:

          a)    If shares of Stock shall be traded on an exchange or
over-the-counter market, the mean between the high and low sales
prices of Stock on such exchange or over-the-counter market on which
such shares shall be traded on that date, or if such exchanges or
over-the-counter market is closed or if no shares shall have traded
on such a date, on the last preceding date on which such shares shall
have traded.

           b)   If shares of Stock shall not be traded on an exchange
or over-the-counter market, the fair market value as determined by the
Board or the Stock Option Committee.

7.     Purchase of Shares.

          (a)   An Option shall be exercised by the tender to the
Corporation of the full purchase price of the Stock with respect to
which the Option is exercised and written notice of the exercise. The
purchase price of the Stock shall be in United States dollars, payable
in cash or by check, in property, the Corporation stock, or cashless
exercise if so permitted by the Board or the Stock Option Committee in
accordance with the discretion granted in Paragraph 6 hereof, having a
value equal to such purchase price.

<PAGE>   Exhibit 4.2 - Pg. 3

          (b)   The Corporation shall not be required to issue or
deliver any certificates for shares of Stock purchased upon the
exercise of an Option  prior to (i) If requested by the Corporation,
the filing with the Corporation by the Eligible Person of a
representation in writing that it is the Eligible Person's then present
intention to acquire the Stock being purchased for investment and not
for resale, and/or (ii) the completion of any registration, exemption
or other qualification of such shares under any securities,
governmental or regulatory body, which the Corporation shall determine
to be necessary or advisable.

8.   Stock Option Committee.  The Stock Option Committee may be
appointed from time to time by the Corporation's Board of Directors.
The Board may from time to time remove members from or add members to
the Stock Option Committee.  The Stock Option Committee shall be
constituted so as to permit the Plan to comply in all respects with the
provisions set forth in Paragraph 19 herein.  The Board shall appoint a
member of the Stock Option Committee to act as its chairman.  The Stock
Option Committee shall hold its meetings at such times and places as
its chairman shall determine.  A majority of the Stock Option
Committee's Members present in person shall constitute a quorum for
the transaction of business.  All determinations of the Stock Option
Committee will be made by the majority vote of the members constituting
the quorum.  The members may participate in a meeting of the Stock Option
Committee by conference telephone or similar communications equipment by
means of which all members participating in the meeting can hear each
other.  Participating in a meeting in that manner will constitute presence
in persons at the meeting.  Any  decision or determination reduced to
writing and signed by all members of the  Stock Option Committee will be
effective as if it had been made by a majority vote of all members of the
Stock Option Committee at a meeting which is duly called and held.

9.  Administration of Plan.   In addition to granting Options and to
exercising the authority granted to it elsewhere in this Plan, the
Board or the Stock Option Committee is granted the full right and
authority to interpret and construe the provisions of this Plan,
promulgate, amend and rescind rules and procedures relating to the
implementation of the Plan and to make all other determinations necessary
or advisable for the administration of the Plan.  All determinations made
by the  Board or the Stock Option Committee shall be final, binding and
conclusive on all persons including the Eligible Person, the Corporation
and its stockholders, employees, officers and directors and consultants.
No member of the Board or the Stock Option Committee will be liable for
any act or omission in connection with the administration of this Plan
unless it is attributable to that member's willful misconduct.

10.  Determination of Value and Fair Market Value.   In grating Options
under this Plan, the Board or the Stock Option Committee shall make a good
faith determination as to the value and fair market value of the Stock at
the time of granting the Option.

<PAGE>   Exhibit 4.2 - Pg. 4

11.  Restrictions on Issuance of Stock.   The Corporation shall not be
obligated to sell or issue any shares of Stock pursuant to the
exercise of an Option unless the Stock with respect to which the Option
is being exercised is at that time effectively registered or exempt from
registration under the  Securities Act of 1933, as amended, and any other
applicable laws, rules and regulations.  The Corporation may condition
the exercise of an Option granted in accordance herewith upon receipt
from the Eligible Person, or any other purchaser thereof, of a written
representation that at the time of such exercise it is his or her then
present intention to acquire the shares of Stock for investment and
not with a view to, or for sale in connection with, any distribution
thereof; except that, in the case of a legal representative of an
Eligible Person, distribution shall be defined to exclude distribution by
will or under the laws of descent and distribution.  Prior to issuing any
shares of  Stock pursuant to the exercise of an Option, the Corporation
shall take such steps as it deems necessary to satisfy any withholding
tax obligations imposed upon it by any level of government.

12.     Exercise in the Event of Death or Termination of Employment.

        (a)  If an optionee shall die (i) while an employee of the
Corporation or a Subsidiary or (ii) after termination of his employment
with the Corporation or a Subsidiary because of his disability, or
retirement or otherwise, his Options may be exercised, to the extent
that the optionee shall have been entitled to do so on the date of his
death or such termination of employment, by the person or persons to
whom the optionee's right under the Option pass by will or applicable
law, or if no such person has such right, by his executors or
administrators, at any time, or from time to time.  In the event of
termination of employment because of death while an employee, his Options
may be exercised not later than the expiration date specified in
Paragraph 5 or six months after the optionee's death, whichever date is
earlier, or in the event of termination of employment because of
retirement or otherwise, no later than the expiration date specified in
Paragraph 5 hereof or ninety (90) days after the optionee's death,
whichever date is earlier.

        (b)  If an optionee's employment by the Corporation or a
Subsidiary shall terminate because of his disability and such optionee
has not died within the following three months, he may exercise his
Options, to the extent that he shall have been entitled to do so at the
date of the termination of his employment, at any time, or from time to
time, but no later than the expiration date specified in Paragraph 5
hereof or six months after termination of employment, whichever date is
earlier.

        (c)  If an optionee's employment shall terminate with the consent
of the Board or the Stock Option Committee or involuntarily other than by
termination for cause, and such optionee has not died within the following
three months, he may exercise his Option to the extent he shall have been
entitled to do so at the date of the termination (as described in this
Paragraph) of his employment, at any time and from to time, but not
later than the expiration date specified in Paragraph 5 hereof or thirty
(30) Days after termination of employment, whichever date is earlier.

<PAGE>   Exhibit 4.2 - Pg. 5

For purposes of this Paragraph 12, termination for cause shall mean
termination of employment by reason of the optionee's commission of a
felony, fraud or willful misconduct which has resulted, or is likely to
result, in substantial and material damage to the Corporation or a
Subsidiary, all as the Board or the Stock Option Committee in its sole
discretion may determine.

        (d)  If an optionee's employment shall terminate for any
reason other than death, disability, retirement or otherwise as set
forth in Paragraphs 12(a)-(c) hereof, all right to exercise his Options
shall terminate on the date of such termination of employment.

13.  Exercise in the Event of Termination of Consulting Agreement.  If
an optionee is granted options under a Consulting Agreement and that
Consulting Agreement is terminated, the optionee's Options may be
exercised, to the extent that the optionee shall have been entitled to
do so, on the date of termination.  All right to exercise the optionee's
Options shall be terminated on the day following the termination of the
Consulting Agreement.

14.  Corporate Events.  In the event of the proposed dissolution or
liquidation of the Corporation, a proposed sale of all or substantially
all of the assets of the Corporation, a merger or tender for the
Corporation's shares of Common Stock, the Board of Directors may declare
that each Option granted under this Plan shall terminate as of a date to
be fixed by the Board of Directors; provided that not less than thirty
(30) days written notice of the date so fixed shall be given to each
Eligible Person holding an Option, and each such Eligible Person shall
have the right, during the period of thirty (30) days preceding such
termination, to exercise his Option as to all or any part of
the shares of Stock covered thereby, including shares of Stock as to
which such Option would not otherwise be exercisable.  Nothing set forth
herein shall extend the term set for purchasing the shares of Stock set
forth in the Option.

15.   No Guarantee of Employment.  Nothing in this Plan or in any
writing granting an Option will confer upon any Eligible Person the right
to continue in the employ of the Eligible Person's employer, or will
interfere with or restrict in any way the right of the Eligible Person's
employer to discharge such Eligible Person at any time for any reason
whatsoever, with or without cause.

16.   Non-transferability.   No Option granted under the Plan shall be
transferable except by will and the laws of interstate.  During the
lifetime of the optionee, an Option shall be exercisable only by the
holder thereof.

17.   No Rights as Stockholder.  No optionee shall have any rights as a
stockholder with respect to any shares subject to his Option prior to
the date of issuance to him of a certificate or certificates for such
shares.

18.  Amendment and Discontinuance of Plan.  The Corporation's Board of
Directors may amend, suspend or discontinue this Plan at any time.

<PAGE>   Exhibit 4.2 - Pg. 6

However, no such action may prejudice the rights of any Eligible Person
who has prior thereto been granted Options under this Plan.  The Board
of Directors may modify the Plan, as necessary, to effectuate the intent
of the Plan as a result of any changes in the tax, accounting or
securities laws treatment of Eligible Persons and the Plan.

19.  Compliance With Other Laws and Regulations.  The Plan, the grant
and exercise of Options thereunder, and the obligation of the Corporation
to sell and deliver Stock under such options, shall be subject to all
applicable federal and state laws, rules, and regulations and to such
approvals by an government or regulatory agency as may be required.  The
Corporation shall not be required to issue or deliver any certificates
for shares of Stock prior to(a) the listing of such shares on any stock
exchange or over-the-counter market on which the Stock may then be listed
and (b) the completion of any registration or qualification of such
shares under any federal or state law, or any ruling or regulation of any
government body which the Corporation shall, in its sole discretion,
determine to be necessary or advisable.  Moreover, no Option may be
exercised if its exercise or the receipt of Stock pursuant thereto would
be contrary to applicable laws.

20.  Name.   The Plan shall be known as the SDC INTERNATIONAL, INC.,
2000 Non-Qualified Stock Option Plan.

21.  Notices.   Any notice hereunder shall be in writing and sent by
certified mail, return receipt requested or by facsimile transmission
(with electronic or written confirmation of receipt) and when addressed
to the Corporation or the Committee shall be sent to it at its office,
777 S. Flagler, 8th Floor West, W. Palm Beach, FL 33401, subject to the
right of either party to designate at sany time hereafter in writing
some other address, facsimile number or person to whose attention such
notice shall be sent.

22.  Headings.   The headings preceding the text of Sections and
subparagraphs hereof are inserted solely for convenience of reference,
and shall not constitute a part of this Plan nor shall they affect its
meaning, construction or effect.

23.  Effective Date.  This Plan, the SDC INTERNATIONAL, INC., 2000
Non-Qualified Stock Option Plan, was adopted by the Board of Directors
of the Corporation on December 27, 2000.  The effective date of the Plan
shall be the same date.

     Dated as of December 27, 2000.

                                 SDC INTERNATIONAL, INC.

                                 By: /s/Ronald A. Adams
                                    Ronald A. Adams,  Chairman

<PAGE>   Exhibit 4.2 - Pg. 7

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