Document:

Exhibit 10.73

 

 

CAPITAL MARKET

ADVISORY AGREEMENT

 

THIS AGREEMENT, dated as of July 1, 2022, between
LaRosa Holdings, Inc. (the “Company”), having its principal place of business at 1420 Celebration Boulevard, 2nd Floor, Celebration,
Florida 34747 and Exchange Listing, LLC (“Consultant”), having its principal place of business at 515 E. Las Olas Blvd, Suite
120, Fort Lauderdale, Florida 33301.

 

RECITALS

 

WHEREAS, Consultant
is engaged in the business of providing advisory services and advising companies in connection with their business; and

 

WHEREAS, the Company
desires to engage Consultant to perform certain advisory and consulting services for the Company and Consultant desires to perform the
services for the Company, subject to the terms and conditions of this Agreement;

 

THEREFORE, for the
mutual promises contained herein, the parties hereto agree as follows:

 

AGREEMENT

 

1.           ENGAGEMENT
BY CONSULTANT. Company hereby engages Consultant and Consultant hereby agrees to hold himself available to render, and
to render at the reasonable request of the Company, independent advisory and consulting services for the Company to the best of his ability
(the “Services”), upon the terms and conditions hereinafter set forth.

 

A.           Duties.
Consultant shall perform those services as reasonably requested by the Company, including but not limited to the Services described herein.
Consultant shall devote Consultant's commercially reasonable efforts and attention to the performance of the Services for the Company
on a timely basis. Consultant shall also make himself available to answer questions, provide advice and Services to the Company upon reasonable
request and notice from the Company. It is mutually understood that the Consultant shall not be accountable for operational duties.

 

B.           Responsibilities.
Assist with the strategic analysis of the Company’s business objectives and specific advice on balancing these objectives with the
expectations of the US capital markets.

 

C.           Scope
of Work.

 

		1.	Capital Market Advisory – Provide an array of capital markets services, including but not
limited the following:

		i.	Assist the Company with a capital market road map including strategy, development and execution;

		ii.	Assist the Company with its filings with the Securities and Exchange Commission (“SEC”);

		iii.	Rendering advice on methods of structuring financing, assisting the Company
in identifying and working with selected investors, placement agents and/or underwriters;

		iv.	Assist the Company with market awareness, after market support, research & analyst coverage; and

		v.	Reviewing the Company’s financial position and projections relating to the Company’s ongoing
capital requirements, analyzing the pro forma effects of a financing on such projections;

 

		2.	Corporate Governance

		i.	Ongoing update of the Company's Corporate Governance Policy;

		ii.	Assist with ongoing compliance and management of boards along with best practices;

		iii.	Assist management of the Company in complying with all exchange regulations in regards to fulfilling governance
requirements; and

 

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		iv.	Assist with the preparation of materials to and presenting to the Board of Directors.

 

		3.	Financing Services

		i.	Using reasonable efforts to identify and introduce the Company to prospective financial investors, senior
lenders, strategic corporate investors, acquirers of assets, merger partners and/or other sources of capital (“Transaction”);

		ii.	Evaluating Transaction proposals on behalf of the Company and providing guidance with respect to the Transaction
structure and valuation;

		iii.	Assisting in any discussions or negotiations of any Transaction, as requested by the Company; and

		iv.	Working with the Company and its professionals in closing any Transaction as deemed appropriate and necessary.

 

		4.	Merger and Acquisition Services

		i.	Using reasonable efforts in identifying and introducing the Company to prospective acquisition candidates,
including target acquisitions, merger partners and strategic partners (collectively, “Targets”); and

		ii.	Providing advice and assistance in connection with structuring and negotiating of any merger or acquisition;

		iii.	Performing financial, strategic and valuation analyses of Targets of the Company*; and

		iv.	Working with the Company and its professionals in closing any Merger or Acquisition as deemed appropriate
and necessary. *

 

		*	It is mutually understood that additional compensation may be warranted based around the depth and
scope of our involvement.

 

		5.	Organizational Meetings

		i.	Weekly Organizational meetings with the “working” team to review developments, discuss any
potential challenges and establish action steps, results, timelines and responsibilities;

		ii.	Quarterly Strategic Planning Meetings to review a capital market road map that includes strategy, development
and execution; and

		iii.	Board Meetings as requested by the Chairman of the Board;

 

		6.	Marketing

 

		i.	Grounding meeting – the purpose is
                                            to get all decision makers aligned and to set a common understanding of the process, deliverables,
                                            nomenclature usage and next steps. High level agenda includes:

		I.	Review of current positioning, marketing, and nomenclature.

		II.	Review of company deliverables vs. differentiators

		III.	Q&A with the focus to define a common “Corporate Position” to move strategy forward

		IV.	Develop a Roadmap of key corporate milestones and press releases expected/projected for the next 12 months
that we will need to map the corporate/investor communication campaign(s).

 

		ii.	Delivery of first pass deliverables
                                            – Based on the work done in the Grounding Meeting above, the Advisor will create the
                                            following deliverable to be used as a foundation for the fine-tuning of the Corporate Communication
                                            and Awareness Strategy.

		I.	Simplified write-up of the corporate purpose and approach (Mission/Vision)

		II.	Draft of the key highlights and differentiators that will be used as a guide to all our near-term communications
and outreach programs. These will be what bridges our products and services to our corporate purpose and approach.

 

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		III.	Draft of proposed investor outreach program. Includes wholesale and retail investors and the channels
used to reach them. The outreach program will be mapped to the roadmap of key corporate milestones and press releases provided by the
Company.

 

		iii.	Deliverable of final marketing implementation strategy

 

		I.	Marketing Implementation strategy

		a.	Vendor choices & Contracts

		b.	Marketing Vendor Choices and contracts

		c.	Final budget

		d.	Use of funds breakdown by vendor

 

2.           TERM.
The term of this Agreement shall commence on the execution date and shall continue for a period of six (6) months or as otherwise extended
by both parties.

 

3.           COMPENSATION.
The Company agrees to compensate the Consultant in the following manner as consideration of the Services to be rendered hereunder:

 

		A.	$10,000 per month paid quarterly in advance commencing upon the Company listing on Nasdaq;

 

		B.	50,000 shares of the Company’s common stock to be issued upon execution of this Agreement; and

 

		C.	The Company shall promptly reimburse the Consultant for any pre-approved costs and expenses incurred by
the Consultant in connection with any Services specifically requested by Company and performed by the Consultant pursuant to the terms
of the Agreement.

 

4.           INDEPENDENT
CONTRACTOR.

 

It is expressly agreed that
the Consultant is acting as an independent contractor in performing its services hereunder, and this Agreement is not intended to, nor
does it create, an employer-employee relationship nor shall it be construed as creating any joint venture or partnership between the Company
and the Consultant. The Consultant shall be responsible for all applicable federal, state and other taxes related to Consultant's compensation
hereunder and Company shall not withhold or pay any such taxes on behalf of the Consultant, including without limitation social security,
federal, state and other local income taxes. Since Consultant is acting solely as an independent contractor under this Agreement, the
Consultant shall not be entitled to insurance or other benefits normally provided by Company to its employees. While the foregoing Duties
and Responsibilities of the Consultant may in a technical legal sense cause Consultant to be deemed an agent of Company, Consultant shall
have no authority to, nor shall he in any way attempt to, bind the Company to any agreements nor be responsible for its operations.

 

5.           ASSIGNMENT.

 

This Agreement is being entered
into in reliance upon and in consideration of the singular skill and qualifications of the Consultant. Neither the Consultant nor the
Company shall voluntarily, or by operation of law assign or otherwise transfer the obligations incurred on its part pursuant to terms
of this Agreement without the prior written consent of the other party, except that Company may assign this Agreement to its parent or
any successor without the prior written consent of the Consultant which shall be considered given by the Consultant’s entry into
this Agreement. Except as aforesaid, any attempt at assignment or transfer by either party of its obligations hereunder, without such
consent, shall be null and void.

 

6.           PROPRIETARY
INFORMATION; WORK PRODUCT; NON-DISCLOSURE.

 

A.           Company
has conceived, developed and owns, and continues to conceive and develop, certain property rights and information, including but not limited
to its business plans and objectives, client and customer information, financial projections, marketing plans, marketing materials, logos,
and designs, and technical data, processes, know-how, formulae, databases, computer programs, and other trade secrets, intangible assets
and industrial or proprietary property rights which may or may not be related directly or indirectly to Company's business and all documentation,
media or other tangible embodiment of or relating to any of the foregoing and all proprietary rights therein of Company are hereinafter
referred to as “Proprietary Information”.

 

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B.           General
Restrictions on Use. Consultant agrees to hold all Proprietary Information in confidence and not to, directly or indirectly,
disclose, use, copy, publish, summarize, or remove from Company's premises and/or control any Proprietary Information (or remove from
the control of Company any other property of Company), except (i) during the consulting relationship to the extent authorized and necessary
to carry out the Consultant's responsibilities under this Agreement, and (ii) after termination of the consulting relationship, only as
specifically authorized in writing by Company. Notwithstanding the foregoing, such restrictions shall not apply to: (x) information which
the Consultant can show was rightfully in the Consultant's possession at the time of disclosure by Company; (y) information which the
Consultant can show was received from a third party who lawfully developed the information independently of Company or obtained such information
from Company under conditions which did not require that it be held in confidence; or (z) information which, at the time of disclosure,
is generally available to the public.

 

C.           Ownership
of Work Product. All Work Product as defined hereinafter shall be considered work(s) made by the Consultant for hire for Company
and shall belong exclusively to Company and its designees. If by operation of law, any of the Work Product, including all related intellectual
property rights, is not owned in its entirety by Company automatically upon creation thereof, then Consultant agrees to assign, and hereby
assigns, to Company and its designees the ownership of such Work Product, including all related intellectual property rights. "Work
Product" shall mean any writings (including excel, power point, emails, etc.), programming, documentation, data compilations, reports,
and any other materials, or other objects produced as a result of Consultant's work or delivered by the Consultant in the course of performing
that work.

 

7.           TERMINATION.
This Agreement may be terminated on the occurrence of any one of the following events:

 

A.           The
expiration of the Term hereof;

B.           A
material breach of this Agreement by the Consultant, which breach has not been cured within thirty (30) days after a written demand for
such performance is delivered to the Consultant by the Company that specifically identifies the manner in which the Company believes that
the Consultant has breached this Agreement;

C.           Any
material acts or events which inhibit the Consultant from fully performing its responsibilities to the Company in good faith, such as
(i) a felony criminal conviction; (ii) any other criminal conviction involving Consultant's lack of honesty or Consultant's moral turpitude;
(iii) drug or alcohol abuse; or (iv) acts of dishonesty, gross carelessness or gross misconduct.

 

8.           DISCLAIMER
OF RESPONSIBILITY FOR ACTS OF COMPANY.

 

The obligations of the Consultant
described in this Agreement consist solely of the furnishing of information and advice to the Company. All final decisions with respect
to acts of the Company or its affiliates, whether or not made pursuant to or in reliance on information or advice furnished by the Consultant
hereunder, shall be those of the Company or such affiliates and the Consultant shall under no circumstances be liable for any expenses
incurred or loss suffered by the Company as a consequence of such decisions.

 

9.           GENERAL
PROVISIONS.

 

A.           Governing
Law and Jurisdiction. This Agreement shall be governed by and interpreted in accordance with the laws of the State of Florida.
Each of the parties hereto consents to such jurisdiction for the enforcement of this Agreement and matters pertaining to the transaction
and activities contemplated hereby.

 

B.           Attorneys'
Fees. In the event a dispute arises with respect to this Agreement, the party prevailing in such dispute shall be entitled
to recover all expenses, including, without limitation, reasonable attorneys' fees and expenses incurred in ascertaining such party's
rights, in preparing to enforce or in enforcing such party's rights under this Agreement, whether or not it was necessary for such party
to institute suit.

 

C.           Complete
Agreement. This Agreement supersedes any and all of the other agreements, either oral or in writing, between the Parties with
respect to the subject matter hereof and contains all of the covenants and agreements between the parties with respect to such subject
matter in any manner whatsoever. Each party to this Agreement acknowledges that no representations, inducements, promises or agreements,
oral or otherwise, have been made by any party, or anyone herein, and that no other agreement, statement or promise not contained in this
Agreement shall be valid or binding. This Agreement may be changed or amended only by an amendment in writing signed by all of the Parties
or their respective successors-in-interest.

 

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D.           Binding.
Except as aforesaid, this Agreement shall be binding upon and inure to the benefit of the successors-in-interest, assigns and personal
representatives of the respective Parties.

 

E.            Notices.
All notices and other communications provided for or permitted hereunder shall be made by hand delivery, first class mail, telex or telecopied,
addressed as follows:

 

	Company:	LaRosa Holdings, Inc.
	 	1420 Celebration Boulevard 
	 	2nd Floor, Celebration, Florida 34747 
	 	Attn: Joseph LaRosa
	 	joe@larosarealtycorp.com
	 	 
	Advisor:	Exchange Listing, LLC
	 	515 E. Las Olas Blvd 
	 	Suite 120
	 	Fort Lauderdale, Florida 33301 
	 	Attn: Peter Goldstein
	 	peter@exchangelistingllc.com

 

All such notices and communications
shall be deemed to have been duly given: when delivered by hand, if personally delivered; five (5) business days after deposit in any
Post Office in the continental United States or Canada, postage prepaid, if mailed; when answered back, if telexed; and when receipt is
acknowledged or confirmed, if telefaxed. No notices may be sent via computer generated electronic mail (so-called “email”).

 

F.           Unenforceable
Terms. Any provision hereof prohibited by law or unenforceable under the law of any jurisdiction in which such provision is
applicable shall as to such jurisdiction only be ineffective without affecting any other provision of this Agreement. To the full extent,
however, that such applicable law may be waived to the end that this Agreement be deemed to be a valid and binding agreement enforceable
in accordance with its terms, the Parties hereto hereby waive such applicable law knowingly and understanding the effect of such waiver.

 

G.           Execution
in Counterparts. This Agreement may be executed in several counterparts and when so executed shall constitute one agreement
binding on all the Parties, notwithstanding that all the Parties are not signatory to the original and same counterpart.

 

H.           Further
Assurance. From time to time each Party will execute and deliver such further instruments and will take such other action as
any other Party may reasonably request in order to discharge and perform their obligations and agreements hereunder and to give effect
to the intentions expressed in this Agreement.

 

I.            Miscellaneous
Provisions. The various headings and numbers herein and the grouping of provisions of this Agreement into separate articles
and paragraphs are for the purpose of convenience only and shall not be considered a party hereof. The language in all parts of this Agreement
shall in all cases be construed in accordance with its fair meaning as if prepared by all Parties to the Agreement and not strictly for
or against any of the Parties.

 

J.            Entire
Agreement. This Agreement, together with the documents and exhibits referred to herein, embodies the entire understanding among
the parties and merges all prior discussions or communications among them, and no party shall be bound by any definitions, conditions,
warranties, or representations other than as expressly stated in this Agreement, or as subsequently set forth in writing, signed by the
duly authorized representatives of all of the parties hereto. This agreement, when executed shall supersede and render null and void any
and all preceding oral or written understandings and agreements.

 

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K.           No
Oral Change; Waiver. This Agreement may only be changed, modified, or amended in writing by the mutual consent of the parties
hereto. The provisions of this Agreement may only be waived in or by a writing signed by the party against whom enforcement of any waiver
is sought.

 

L.            Non-Circumvent.
The Company hereby expressly covenants and agrees not to engage in any discussions or negotiations or to execute any agreement, understanding
or undertaking whatsoever with any person or entity that introduced by the Consultant, without the consent and approval of the Consultant
including third parties who may be interested in providing or receiving financing of any kind (a “Financing”) or in entering
into a transaction, including, without limitation, a merger, acquisition or sale of stock or assets (in which the Company may be the acquiring
or the acquired entity), joint venture, collaboration, strategic alliance or other similar transaction (any such transaction, a “Transaction”).

 

M.           Not
Acting as a Broker-Dealer/Legal. The Company hereby acknowledges that Consultant is not a licensed broker-dealer and is not
raising capital for the Company. The Company also acknowledges that the Consultant is not providing any legal services on behalf of the
Company.

 

10.         INDEMNIFICATION.

 

Consultant agrees to indemnify
and hold harmless the Company and its affiliates and their directors, officers and employees from and against all taxes, losses, damages,
liabilities, costs and expenses, including attorneys’ fees and other legal expenses, arising directly or indirectly from or in connection
with (i) any negligent, reckless or intentionally wrongful act of Consultant or Consultant’s assistants, employees, contractors
or agents, (ii) a determination by a court or agency that the Consultant is not an independent contractor, (iii) any material breach by
the Consultant or Consultant’s assistants, employees, contractors or agents of any of the covenants contained in this Agreement
and corresponding Confidential Information and Invention Assignment Agreement, (iv) any failure of Consultant to perform the Services
in accordance with all applicable laws, rules and regulations, or (v) any violation of a third party’s rights resulting in whole
or in part from the Company’s use of the Inventions or other deliverables of Consultant under this Agreement.

 

Company agrees to indemnify
and hold harmless the Consultant and its affiliates and their directors, officers and employees from and against all taxes, losses, damages,
liabilities, costs and expenses, including attorneys’ fees and other legal expenses, arising directly or indirectly from or in connection
with any negligent, reckless or intentionally wrongful act of the Company or the Company’s officers, directors, employees, contractors
or agents.

 

11.         WARRANTIES
AND REPRESENTATIONS.

 

Consultant’s advisory
services are provided on a best-efforts basis and are based on his personal experience and expertise. There are no guarantees, warranties
or representations of any kind that Consultant's advice or services will produce any specific results for the benefit of the Company.
Actual results may substantially and materially differ from those suggested by Consultant. Consultant represents and warrants to Company
that (a) he is under no contractual restriction or other restrictions or obligations that are inconsistent with this Agreement, the performance
of his duties and the covenants hereunder, and (b) he is under no physical or mental disability that would interfere with his keeping
and performing all of the agreements, covenants and conditions to be kept or performed hereunder.

 

IN WITNESS WHEREOF,
the Parties hereto have executed this Agreement as of the day and year first above written.

 

	“COMPANY”	 	“CONSULTANT”
	 	 	 	 	 
	LAROSA REALTY CORP	 	EXCHANGE LISTING, LLC
	 	 	 	 	 
	By:	/s/ Joseph LaRosa	 	By:	/s/ Peter Goldstein
	 	Joseph LaRosa, CEO	 	 	Peter Goldstein, CEO

 

	Date:	8/2/2022	 	Date:	8/3/2022	 

 

    	 	Page 6 of 6Exhibit 10.74

 

THIS NOTE HAS NOT BEEN REGISTERED UNDER
THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”), OR REGISTERED OR QUALIFIED UNDER ANY APPLICABLE STATE SECURITIES
LAWS. IT MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT UNDER
THE ACT AND REGISTRATION OR QUALIFICATION UNDER ANY APPLICABLE STATE SECURITIES LAWS, OR (B) AN OPINION OF COUNSEL IN FORM AND
SUBSTANCE SATISFACTORY TO LA ROSA HOLDINGS CORP. THAT SUCH REGISTRATION AND QUALIFICATION ARE NOT REQUIRED PURSUANT TO AN EXEMPTION
UNDER SUCH ACT AND SECURITIES LAWS. THIS NOTE IS SUBJECT TO RESTRICTIONS ON TRANSFER. THIS NOTE CONTAINS OTHER RESTRICTIONS ON
TRANSFER.

 

LA ROSA HOLDINGS CORP.

 

UNSECURED SUBORDINATED PROMISSORY NOTE

 

	Principal Amount: $250,000.00	Issue Date: August 22, 2022	Note No. A-1

 

FOR VALUE RECEIVED,
La Rosa Holdings Corp, a Nevada corporation, located at 1420 Celebration Blvd., 2nd Floor, Celebration, FL 34747 (the “Company”),
hereby promises to pay to Gina Salerno whose address is 960 Cherry Lane Franklin Square, NY 11010 (“Holder”),
or her registered assigns, the principal sum of Two Hundred and Fifty Thousand Dollars and No Cents ($250,000.00), representing
payment in full for all of the Company’s obligations to Holder equal to the outstanding principal amount hereof (the “Principal
Balance”), together with interest from the date (“Issue Date”) of this Unsecured Subordinated Promissory
Note (this “Note”) on the unpaid Principal Balance at a simple annual interest rate equal to Fifteen Percent
(15.0%) (subject to Section 14, below), computed on the basis of a year totaling 360 days of twelve thirty day months (“Interest”).
Interest shall compound annually and shall be paid for the full annual period as set forth in Section 3 below. Each of the Holder
and the Company are a “party” to this Note and together, they are the “parties” hereto.

 

The following is a
statement of the rights of Holder and the conditions to which this Note is subject, and to which the Holder and the Company by
the execution of this Note agree:

 

1. Certain Definitions.
As used in this Note, certain capitalized terms are defined in the body of this Note and the following capitalized terms have the
meanings set forth below:

 

(a) “Business Day”
is any day other than a Saturday, Sunday or Federal holiday.

 

(b) “Lien”
shall mean, with respect to any property, any security interest, mortgage, lien, pledge, charge, easement, reservation, restriction,
any similar rights of any third party or other encumbrance in, of, or on such property or the income therefrom.

 

(c) “Person”
means any individual, corporation, partnership, limited liability company, business trust, joint venture, joint stock company,
trust, unincorporated organization or other entity or any government authority or court.

 

2. Maturity.
Unless prepaid as provided in Section 3, the full Principal Balance and all accrued and unpaid Interest under this Note shall be
due and payable on the first to occur of: (a) the consummation of the Company’s initial public offering (“IPO”)
as described in the Company’s Registration Statement on Form S-1 as filed with the U.S. Securities and Exchange Commission
(File No. 333-264372); or (b) on November 23, 20221 if a Business Day, or if the such date is not a Business Day, on
the next succeeding Business Day (the “Maturity Date”). All other amounts due hereunder shall be paid at the
same time as the payment of the Principal Balance. Notwithstanding the foregoing, the entire unpaid Principal Balance of this Note,
together with accrued and unpaid Interest thereon and other amounts due hereunder, shall become immediately due and payable upon
an Event of Default.

 

3. Payment; Prepayment.
(a) The Note shall be repaid in three installments of interest, commencing on the last Business Day of each of September 2022,
October 2022 and November 2022 (“Monthly Interest Payments”), with an interest payment on each such date of
Three Thousand One Hundred and Twenty Five Dollars and No Cents ($3,125.00). The Principal Balance shall be paid on the Maturity
Date.

 

 

		1	90 days after the date of issue.

 

    	 	 	1

     

    

 

(b) If the IPO occurs
prior to November 23, 20222 or if the Principal Balance is prepaid by the Company prior to November 23, 20223
, then the Company will pay any of the Monthly Interest Payments that have not been paid plus Twenty Eight Thousand One Hundred
and Twenty Five Dollars and No Cents ($28,125.00) in the form of shares of the Company’s unregistered, restricted common
stock, $0.0001 par value per share, but calculated based on the Company’s IPO unit price, which shall be issued by the Company
in book entry form via its transfer agent within ten (10) Business Days after the date of prepayment or of the IPO closing date.

 

(c) Except as otherwise
set forth in Section 3(b) above, all payments of the Principal Balance, Interest and any other amounts shall be made in lawful
money of the United States of America by bank check, money order, cash or via wire transfer to an account of the Holder noticed
to the Company in writing prior to the Maturity Date, at the option of the Company, to the Holder’s address set forth above
or to the last address entered on the books of the Company. Payment shall be credited first to amounts due other than the Principal
Balance and Interest, then to the accrued Interest then due and payable, if any, and then the remainder applied to the Principal
Balance.

 

(d) The Principal
Balance may be prepaid, in whole or in part, at any time after the Issue Date, or from time to time thereafter, plus all accrued
Interest on the Principal Balance as set forth in Section 3(c) above, without premium or penalty.

 

4. Security.
This Note shall not be secured by any assets of the Company or any affiliate thereof.

 

5. Ranking; Subordination.
(a) The Note will rank on a parity with all existing and future debt and trade debt of the Company, except that it shall rank junior
to any secured debt and junior to any debt issued hereafter that is denominated by the Company as senior to the Note. Notwithstanding
Sections 5(a) through (d) below, the Holder hereby agrees to enter into any inter-creditor and/or subordination agreement among
the Holder, the Company and any Senior Lender (as defined in Section 5(d), below), promptly upon the Company’s request.

 

(b) Notwithstanding:
(i) the time, place, order of execution or recordation of this Note, (ii) any terms or provisions of this Note to the contrary,
or (iii) any law, rule or regulation of any applicable governmental body to the contrary, the Holder and the Company hereby confirm
and agree that: (A) this Note is hereby expressly made subject to and subordinate in priority to any future indebtedness of the
Company that is denominated as senior in collection and/or payment to the Note (“Senior Debt”); (B) this Note
shall be subject, and subordinate in payment, to the Senior Debt; and (C) the terms and provisions of this Note are expressly hereby
made subject to and subordinate to the terms and provisions of the Senior Debt. Without limiting the foregoing, the Holder agrees
that all rights of the Holder in this Note shall be expressly subject to and subordinate to the rights of any holder of Senior
Debt.

 

(c) For so long as
any Senior Debt is outstanding, the Holder of this Note shall not: (i) commence any action to enforce the terms and conditions
of this Note, including upon an Event of Default, or the exercising of any other remedy or enforcement action against, or the taking
of possession or control of any assets of the Company (an “Enforcement Action”); (ii) enforce or seek to enforce
any judgment against the Company or any affiliate of the Company; (iii) modify, amend, supplement or restate this Note so as to
increase the liabilities of the Company under this Note or to any extent acquire any Lien, estate, right or other interest in any
asset of the Company prior to or equal to the Senior Debt; or (iv) directly or indirectly assign all or any part of his interest
in this Note without the prior written consent of the Company and unless the assignee agrees in writing to be bound by the provisions
of this Note.

 

(d) Until the Senior
Debt is paid in full, the Holder shall not acquiesce, petition or otherwise invoke or cause any other Person to invoke a Bankruptcy
Event (as hereinafter defined) with respect to the Company, or all or any part of its property or assets or ordering the winding-up
or liquidation of its affairs. Unless otherwise directed by the holder of the Senior Debt (the “Senior Lender”),
in the event of any Bankruptcy Event of the Company, the Holder shall not seek, and shall diligently oppose the action by any other
Person to seek to consolidate any assets of the Company with the assets of any other Person. A “Bankruptcy Event”
shall be deemed to have occurred with respect to the Company if: (a) the Company shall: (i) apply for, or consent in writing to,
the appointment of a receiver, trustee, liquidator or other custodian of the Company or any of its assets, or to the taking of
possession of all or part of the Company’s assets by any receiver, trustee, liquidator or other custodian; (ii) file a voluntary
petition under the United States Bankruptcy Code, 11 U.S.C. §101 et seq., as from time to time amended (the “Bankruptcy
Code”) or any other bankruptcy, reorganization, liquidation, insolvency or other similar law of the United States or
of any state now or hereafter in effect (each, a “Bankruptcy Law”); (iii) make a general assignment for the
benefit of creditors; (iv) file a petition or an answer seeking a reorganization or an arrangement or a readjustment of debt with
creditors, or take advantage of any Bankruptcy Law; (v) file an answer admitting the material allegations of a petition filed against
it in any bankruptcy, reorganization or insolvency proceeding; or (vi) consent to the entry of an order for relief in an involuntary
case against it, or to the conversion of an involuntary case to a voluntary case against it, under any Bankruptcy Law; or (b) an
order, judgment or decree shall be entered by any court of competent jurisdiction adjudicating the Company bankrupt or insolvent,
or granting a petition seeking reorganization of the Company, or appointing a receiver, trustee or liquidator of the Company or
of all or substantially all of its assets, or constituting an order for relief of the Company under any Bankruptcy Law, and such
order, judgment or decree shall continue unstayed and in effect for a period of ninety (90) days or shall not be discharged within
ten (10) days after the expiration of any stay thereof.

 

 

		2	90 days after the date of issue.

 

		3	90 days after the date of issue.

 

    	 	 	2

     

    

 

6. Events of Default.
The occurrence of any of the following shall constitute an “Event of Default” under this Note:

 

(a) The Company shall
fail to pay: (i) any Principal Balance or Interest payment on the due date hereunder; or (ii) any other payment required under
the terms of this Note on the date due and, in the case of this clause (ii) only, such payment shall not have been made within
five (5) Business Days of the Company’s receipt of the Holder’s written notice to the Company of such failure to pay;

 

(b) The Company shall
fail to observe or perform any other covenant, obligation, condition or agreement contained in this Note;

 

(c) The Company shall:
(i) apply for or consent to the appointment of a receiver, trustee, liquidator or custodian of itself or any part of its assets
or property; (ii) be unable, or admit in writing its inability, to pay its debts generally as they mature; (iii) make a general
assignment for the benefit of its or any of its subsidiaries creditors; (iv) adopt a plan of liquidation or dissolution or otherwise
resolve to be or be dissolved or liquidated; (v) become insolvent (as such term may be defined or interpreted under any applicable
statute); (vi) commence a voluntary case or other proceeding seeking liquidation, reorganization or other relief with respect to
itself or its debts under any bankruptcy, insolvency or other similar law now or hereafter in effect or consent to any such relief
or to the appointment of or taking possession of its property by any official in an involuntary case or other proceeding commenced
against it; or (vii) take any action for the purpose of effecting any of the foregoing;

 

(d) Proceedings instituted
by a third party for the appointment of a receiver, trustee, liquidator or custodian of the Company or any part of its assets or
property, or an involuntary case or other proceedings seeking liquidation, reorganization or other relief with respect to the Company
or the debts thereof under any bankruptcy, insolvency or other similar law now or hereafter in effect shall be commenced and an
order for relief entered or such proceeding shall not be dismissed or discharged within sixty (60) days of commencement; or

 

(e) If this Note shall
cease to be, or be asserted by the Company not to be, a legal, valid and binding obligation of the Company enforceable in accordance
with its terms.

 

7. Rights of Holder
upon Default. If an Event of Default occurs, the Company shall provide written notice thereof to Holder within ten (10) Business
Days. Upon the occurrence or existence of any Event of Default and at any time thereafter during the continuance of such Event
of Default, the Holder may, by written notice to the Company, declare all outstanding obligations under this Note payable by the
Company hereunder to be immediately due and payable without presentment, demand, protest or any other notice of any kind, all of
which are hereby expressly waived, anything contained herein to the contrary notwithstanding. In addition to (but not instead of)
the foregoing remedies, upon the occurrence or existence of any Event of Default, Holder may exercise any other right, power or
remedy granted to her by this Note or otherwise permitted to him by law, either by suit in equity or by action at law, or both.

 

8. Waiver and Amendment.
Any term of this Note may be amended or waived only with the written consent of the Company and the Holder. No waiver of any provision
of this Note, or consent to any departure by the Company therefrom, shall be effective unless the same shall be in writing and
signed by the Holder and the Company. Each waiver shall be effective only in the specific instance and for the specific purpose
for which it was given.

 

    	 	 	3

     

    

 

9. Successors and
Assigns. Subject to the restrictions on transfer described in Sections 10 and 11 below, the rights and obligations of the Company
and Holder of this Note shall be binding upon and benefit the successors, permitted assigns, heirs, administrators and transferees
of the parties.

 

10. Transferability.
This Note and the rights shall not be transferred, pledged, sold, gifted, donated, hypothecated, conveyed, assigned or otherwise
transferred by the Holder, whether voluntarily or involuntarily, except (i) that the Holder may assign its rights hereunder to
the spouse or descendants of such Holder in the event of the Holder’s death, by will or intestate succession; or (ii) prior
to Holder’s death to any trust for the benefit of Holder’s spouse or descendants; or (iii) with the prior written consent
of the Board of Directors of the Company which consent may be withheld in its sole discretion; provided, however, that the Company
is given written notice at the time of such assignment stating the name and address of the assignee and identifying the Note with
respect to which the rights and benefits are being assigned and such assignee expressly agrees in writing with the Company to be
bound by and to comply with this Note. Anything contained herein to the contrary notwithstanding, no Holder (or permitted assignee
of an Holder) shall, without the prior written consent of the Company, in its sole discretion, be permitted to assign any rights
and/or benefits hereunder to a Person that is then engaged in a business that is competitive with the business conducted or proposed
to be conducted or engaged in by the Company or any of its affiliates in the State of Florida or in any other State where the Company
or any of its affiliates has operations. The Holder will, at the Holder’s expense, give written notice to the Company not
less than ten (10) Business Days prior to any proposed transfer or other disposition of this Note, describing the manner thereof,
the identity of the transferee, and a statement that the transferee is eligible to be a holder hereof. Upon receiving such written
notice, the Company, as promptly as practicable, shall notify the Holder whether the Holder may sell or otherwise dispose of this
Note, all in accordance with the terms of the notice delivered to the Company. If a determination has been made pursuant to this
Section 10 that the evidence is not reasonably satisfactory to the Company, the Company shall so notify the Holder promptly after
such determination has been made. Each Note thus transferred shall bear a legend as to the applicable restrictions on transferability
in order to ensure compliance with this Note. The Company may refuse to transfer this Note in connection with such restrictions.
Subject to the foregoing, transfers of this Note shall be registered upon registration books maintained for such purpose by or
on behalf of the Company. Prior to presentation of this Note for registration of transfer, the Company shall treat the registered
Holder hereof as the owner and Holder of this Note for the purpose of receiving all payments of the Principal Balance and Interest
hereon and for all other purposes whatsoever, whether or not this Note shall be overdue and the Company shall not be affected by
notice to the contrary except as set forth above. This Note may be subject to other prohibitions and limitations on transfers encompassed
in any separate agreement to which the Holder is a party.

 

11. Assignment
by the Company. Neither this Note nor any of the rights, interests or obligations hereunder may be assigned, in whole or in
part, by the Company without the prior written consent of Holder, except an assignment occurring by operation of law such as in
a merger, or in any other transaction where the assignee agrees in writing to assume the obligations of this Note and, in the reasonable
judgment of the Board of Directors of the Company, has the financial capacity to do so.

 

12. Notices.
All notices, requests, demands and other communications under this Note shall be in writing and shall be deemed to have been duly
given: (i) if delivered personally or actually received, as of the date received; (ii) if delivered by certified mail, return receipt
requested, postage prepaid and properly addressed; or (iii) if delivered by a nationally recognized overnight delivery service
with all fees prepaid, if to the Company, to the address set forth in the first paragraph hereof, with a copy, that shall not constitute
notice, to its counsel: Ross Carmel, Esq., Carmel, Milazzo & Feil, LLP, 55 West 39th Street, 18th Floor, New York, New York
10018, and if to the Holder at her address set forth above, or such other address as either party may from time to time designate
in writing to the other party hereto.

 

13. Pari Passu
Notes. Holder acknowledges and agrees that the payment of all or any portion of the outstanding Principal Balance of this Note
and all Interest hereon shall be pari passu in right of payment and in all other respects to the other unsecured subordinated
promissory notes issued and all other trade debt and other obligations of the Company ranking similar to the Note.

 

14. Default Rate;
Usury. During any period in which an Event of Default has occurred and is continuing, the Company shall pay interest on the
unpaid Principal Balance hereof at a simple rate per annum equal to eighteen percent (18.0%). In the event any Interest is paid
on this Note which is deemed to be in excess of the then legal maximum rate, then that portion of the Interest payment representing
an amount in excess of the then legal maximum rate shall be deemed a payment of principal and applied against the Principal Balance
of this Note.

 

    	 	 	4

     

    

 

15. Stockholders,
Officers and Directors Not Liable. In no event shall any stockholder, officer, director, employee, agent or representative
of the Company or any Company affiliate be liable for any amounts due or payable pursuant to this Note.

 

16. Loss of Note.
Upon receipt by the Company of evidence satisfactory to it of the loss, theft, destruction or mutilation of this Note or any Note
exchanged for it, an indemnity and, in the Company’s discretion, a bond, satisfactory to the Company (in case of loss, theft
or destruction), or surrender and cancellation of such Note (in the case of mutilation), the Company will (at its expense) make
and deliver in lieu of such Note a new Note of like tenor.

 

17. Saturdays,
Sundays, Holidays. If any date that may at any time be specified in this Note as a date for the making of any payment of the
Principal Balance or Interest under this Note shall fall on date that is not a Business Day, then the date for the making of that
payment shall be the next subsequent Business Day.

 

18. No Impairment.
The Company will not, by amendment of its Articles of Incorporation, as the same may be amended from time to time, or through reorganization,
consolidation, merger, sale of assets or another voluntary action, avoid or seek to avoid the observance or performance of any
of the terms of this Note, but will at all times in good faith assist in the carrying out of all such terms and in the taking of
all such action as may be necessary or appropriate in order to protect the rights of Holder of this Note against impairment.

 

19. No Rights as
a Stockholder. Nothing contained in this Note shall be construed as conferring upon the Holder hereof or its transferee, the
right to vote or to receive dividends or to consent or to receive notice as a stockholder in respect of any meeting of stockholders
for the election of directors of the Company or of any other matter, or any other rights as a stockholder of the Company. Except
as set forth in Section 3 above, this Note is not convertible into or exchangeable for shares of the Company’s common or
preferred stock.

 

20. Governing Law.
This Note and all actions arising out of or in connection with this Note shall be governed by and construed in accordance with
the laws of the State of Nevada, without regard to the conflicts of law provisions of the State of Nevada, or of any other state.
All disputes and controversies arising out of or in connection with this Note shall be resolved exclusively by the state or federal
courts located in, or for federal courts nearest to, Osceola County, Florida, and each of the Company and the Holder hereto agrees
to submit to the jurisdiction of said courts and agrees that venue shall lie exclusively with such courts. Each party hereby waives
a trial by jury. No party shall be liable to the other party for incidental, consequential, exemplary or punitive damages. Moreover,
the Holder shall not have the right to restrain, enjoin or prohibit, through an action in equity, the operations of the Company
or its affiliates and hereby agrees that a remedy in damages is sufficient for any Event of Default under, or breach of, this Note.

 

21. Entire Agreement.
This Note embodies the final, entire agreement among the parties hereto and supersedes any and all prior commitments, agreements,
representations, and understandings, whether written or oral, relating to the subject matter hereof and may not be contradicted
or varied by evidence of prior, contemporaneous, or subsequent oral agreements or discussions of the parties hereto. There are
no oral agreements among the parties hereto. The invalidity, illegality or unenforceability in any jurisdiction of any provision
in or obligation under this Note shall not affect or impair the validity, legality or enforceability of the remaining provisions
or obligations under this Note, or of such provision or obligation in any other jurisdiction. Section and subsection headings in
this Note are included herein for convenience of reference only and shall not constitute a part of this Note for any other purpose
or be given any substantive effect.

 

22. Interpretation.
When a reference is made to a Section, Schedule or Exhibit, such reference shall be to a Section, Schedule or Exhibit of or to
this Note unless otherwise indicated. Whenever the words “include,” “includes” or “including”
are used in this Note, they shall be deemed to be followed by the words “without limitation.” Unless the context requires
otherwise, words using the singular or plural number also include the plural or singular number, respectively, and the use of any
gender herein shall be deemed to include the other genders. References to “dollars” or “$” are to U.S.
dollars. The terms “hereof,” “herein,” “hereby,” “hereto” and derivative or similar
words refer to this entire Note. This Note was prepared jointly by the parties hereto and no rule that it be construed against
the drafter will have any application in its construction or interpretation. The Holder has been advised that this Note should
be reviewed by the attorney of her choice and the Holder has either done so or waived such right by evidence of her execution of
this Note.

 

23. Counterparts;
Facsimile Signatures. This Note may be executed in one or more counterpart signature pages, each of which will be deemed
to be an original copy of this Note and all of which, when taken together, will be deemed to constitute one and the same
agreement, which shall be binding upon all of the parties hereto notwithstanding the fact that all parties are not signatory
to the same counterpart. The exchange of copies of this Note and of signature pages by facsimile transmission, by electronic
mail in “portable document format” (“.pdf”) form, or by any other electronic means intended to
preserve the original graphic and pictorial appearance of a document, will have the same effect as physical delivery of the
paper document bearing an original signature.

 

    	 	 	5

     

    

 

IN WITNESS WHEREOF,
the undersigned has caused this Unsecured Subordinated Promissory Note to be executed and issued as of the Issue Date first
written above.

 

	 	LA ROSA HOLDINGS CORP.
	 	 	 
	 	By:	 /s/
    Joe La Rosa
	 	Name: 	Joe La Rosa
	 	Title: 	Chief Executive Officer

 

Acknowledged and Agreed
as of the date first set forth above:

 

	 	HOLDER:
	 	 	 
	 	By:	/s/
    Gina Salerno
	 	Name: 	Gina Salerno

 

    	 	 	6

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