Document:

Exhibit 10.7

BE ACTIVE HOLDINGS, INC.

2013 EQUITY INCENTIVE PLAN

1.Purpose
of the Plan.

This 2013 Equity Incentive
Plan (the “Plan”) is intended as an incentive, to retain in the employ of and as directors, officers, consultants,
advisors and employees to Be Active Holdings, Inc., a Delaware corporation (the “Company”), and any Subsidiary
of the Company, within the meaning of Section 424(f) of the United States Internal Revenue Code of 1986, as amended (the “Code”),
persons of training, experience and ability, to attract new directors, officers, consultants, advisors and employees whose services
are considered valuable, to encourage the sense of proprietorship and to stimulate the active interest of such persons in the development
and financial success of the Company and its Subsidiaries.

It is further intended
that certain options granted pursuant to the Plan shall constitute incentive stock options within the meaning of Section 422 of
the Code (the “Incentive Options”) while certain other options granted pursuant to the Plan shall be nonqualified
stock options (the “Nonqualified Options”). Incentive Options and Nonqualified Options are hereinafter referred
to collectively as “Options.”

The Company intends
that the Plan meet the requirements of Rule 16b-3 (“Rule 16b-3”) promulgated under the Securities Exchange Act
of 1934, as amended (the “Exchange Act”), and that transactions of the type specified in subparagraphs (c) to
(f) inclusive of Rule 16b-3 by officers and directors of the Company pursuant to the Plan will be exempt from the operation of
Section 16(b) of the Exchange Act. Further, the Plan is intended to satisfy the performance-based compensation exception to the
limitation on the Company’s tax deductions imposed by Section 162(m) of the Code with respect to those Options for which
qualification for such exception is intended. In all cases, the terms, provisions, conditions and limitations of the Plan shall
be construed and interpreted consistent with the Company’s intent as stated in this Section 1.

2.Administration
of the Plan.

The Board of Directors
of the Company (the “Board”) shall appoint and maintain as administrator of the Plan a Committee (the “Committee”)
consisting of two or more directors who are (i) “Independent Directors” (as such term is defined under the rules of
the NASDAQ Stock Market), (ii) “Non-Employee Directors” (as such term is defined in Rule 16b-3) and (iii) “Outside
Directors” (as such term is defined in Section 162(m) of the Code), which shall serve at the pleasure of the Board. The Committee,
subject to Sections 3, 5 and 6 hereof, shall have full power and authority to designate recipients of Options and restricted stock
(“Restricted Stock”) and to determine the terms and conditions of the respective Option and Restricted Stock
agreements (which need not be identical) and to interpret the provisions and supervise the administration of the Plan. The Committee
shall have the authority, without limitation, to designate which Options granted under the Plan shall be Incentive Options and
which shall be Nonqualified Options. To the extent any Option does not qualify as an Incentive Option, it shall constitute a separate
Nonqualified Option.

Subject to the provisions
of the Plan, the Committee shall interpret the Plan and all Options and Restricted Stock granted under the Plan, shall make such
rules as it deems necessary for the proper administration of the Plan, shall make all other determinations necessary or advisable
for the administration of the Plan and shall correct any defects or supply any omission or reconcile any inconsistency in the Plan
or in any Options or Restricted Stock granted under the Plan in the manner and to the extent that the Committee deems desirable
to carry into effect the Plan or any Options or Restricted Stock. The act or determination of a majority of the Committee shall
be the act or determination of the Committee and any decision reduced to writing and signed by all of the members of the Committee
shall be fully effective as if it had been made by a majority of the Committee at a meeting duly held for such purpose. Subject
to the provisions of the Plan, any action taken or determination made by the Committee pursuant to this and the other Sections
of the Plan shall be conclusive on all parties.

In the event that
for any reason the Committee is unable to act or if the Committee at the time of any grant, award or other acquisition under the
Plan does not consist of two or more Non-Employee Directors, or if there shall be no such Committee, or if the Board otherwise
determines to administer the Plan, then the Plan shall be administered by the Board, and references herein to the Committee (except
in the proviso to this sentence) shall be deemed to be references to the Board, and any such grant, award or other acquisition
may be approved or ratified in any other manner contemplated by subparagraph (d) of Rule 16b-3; provided, however,
that grants to the Company’s Chief Executive Officer or to any of the Company’s other four most highly compensated
officers that are intended to qualify as performance-based compensation under Section 162(m) of the Code may only be granted by
the Committee.

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3.Designation
of Optionees and Grantees.

The persons eligible
for participation in the Plan as recipients of Options (the “Optionees”) or Restricted Stock (the “Grantees”
and together with Optionees, the “Participants”) shall include directors, officers and employees of, and consultants
and advisors to, the Company or any Subsidiary; provided that Incentive Options may only be granted to employees of the Company
and any Subsidiary. In selecting Participants, and in determining the number of shares to be covered by each Option or award of
Restricted Stock granted to Participants, the Committee may consider any factors it deems relevant, including, without limitation,
the office or position held by the Participant or the Participant’s relationship to the Company, the Participant’s
degree of responsibility for and contribution to the growth and success of the Company or any Subsidiary, the Participant’s
length of service, promotions and potential. A Participant who has been granted an Option or Restricted Stock hereunder may be
granted an additional Option or Options, or Restricted Stock if the Committee shall so determine.

4.Stock Reserved
for the Plan.

Subject to adjustment
as provided in Section 8 hereof, a total of 8,550,000 shares of the Company’s common stock, par value $0.0001 per share (the
“Stock”), shall be subject to the Plan. The shares of Stock subject to the Plan shall consist of unissued shares,
treasury shares or previously issued shares held by any Subsidiary of the Company, and such number of shares of Stock shall be
and is hereby reserved for such purpose. Any of such shares of Stock that may remain unissued and that are not subject to outstanding
Options at the termination of the Plan shall cease to be reserved for the purposes of the Plan, but until termination of the Plan
the Company shall at all times reserve a sufficient number of shares of Stock to meet the requirements of the Plan. Should any
Option or award of Restricted Stock expire or be canceled prior to its exercise or vesting in full or should the number of shares
of Stock to be delivered upon the exercise or vesting in full of an Option or award of Restricted Stock be reduced for any reason,
the shares of Stock theretofore subject to such Option or Restricted Stock may be subject to future Options or Restricted Stock
under the Plan, except where such reissuance is inconsistent with the provisions of Section 162(m) of the Code where qualification
as performance-based compensation under Section 162(m) of the Code is intended.

5.Terms and
Conditions of Options.

Options granted under
the Plan shall be subject to the following conditions and shall contain such additional terms and conditions, not inconsistent
with the terms of the Plan, as the Committee shall deem desirable:

(a)Option
Price. The purchase price of each share of Stock purchasable under an Incentive Option shall be determined by the Committee
at the time of grant, but shall not be less than 100% of the Fair Market Value (as defined below) of such share of Stock on the
date the Option is granted; provided, however, that with respect to an Optionee who, at the time such Incentive
Option is granted, owns (within the meaning of Section 424(d) of the Code) more than 10% of the total combined voting power of
all classes of stock of the Company or of any Subsidiary, the purchase price per share of Stock shall be at least 110% of the
Fair Market Value per share of Stock on the date of grant. The purchase price of each share of Stock purchasable under a Nonqualified
Option shall not be less than 100% of the Fair Market Value of such share of Stock on the date the Option is granted. The exercise
price for each Option shall be subject to adjustment as provided in Section 8 below. “Fair Market Value” means
the closing price on the final trading day immediately prior to the grant date of the Stock on the principal securities exchange
on which shares of Stock are listed (if the shares of Stock are so listed), or on the NASDAQ Stock Market or OTC Bulletin Board
(if the shares of Stock are regularly quoted on the NASDAQ Stock Market or OTC Bulletin Board, as the case may be), or, if not
so listed, the mean between the closing bid and asked prices of publicly traded shares of Stock in the over the counter market,
or, if such bid and asked prices shall not be available, as reported by any nationally recognized quotation service selected by
the Company, or as determined by the Committee in a manner consistent with the provisions of the Code. Anything in this Section
5(a) to the contrary notwithstanding, in no event shall the purchase price of a share of Stock be less than the minimum price
permitted under the rules and policies of any national securities exchange on which the shares of Stock are listed.

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(b)Option Term.
The term of each Option shall be fixed by the Committee, but no Option shall be exercisable more than ten years after the date
such Option is granted and in the case of an Incentive Option granted to an Optionee who, at the time such Incentive Option is
granted, owns (within the meaning of Section 424(d) of the Code) more than 10% of the total combined voting power of all classes
of stock of the Company or of any Subsidiary, no such Incentive Option shall be exercisable more than five years after the date
such Incentive Option is granted.

(c)Exercisability.
Subject to Section 5(j) hereof, Options shall be exercisable at such time or times and subject to such terms and conditions as
shall be determined by the Committee at the time of grant; provided, however, that in the absence of any Option vesting
periods designated by the Committee at the time of grant, Options shall vest and become exercisable as to one-third of the total
number of shares subject to the Option on each of the first, second and third anniversaries of the date of grant; and provided
further that no Options shall be exercisable until such time as any vesting limitation required by Section 16 of the Exchange Act,
and related rules, shall be satisfied if such limitation shall be required for continued validity of the exemption provided under
Rule 16b-3(d)(3).

Upon the occurrence
of a “Change in Control” (as hereinafter defined), the Committee may accelerate the vesting and exercisability of outstanding
Options, in whole or in part, as determined by the Committee in its sole discretion. In its sole discretion, the Committee may
also determine that, upon the occurrence of a Change in Control, each outstanding Option shall terminate within a specified number
of days after notice to the Optionee thereunder, and each such Optionee shall receive, with respect to each share of Company Stock
subject to such Option, an amount equal to the excess of the Fair Market Value of such shares immediately prior to such Change
in Control over the exercise price per share of such Option; such amount shall be payable in cash, in one or more kinds of property
(including the property, if any, payable in the transaction) or a combination thereof, as the Committee shall determine in its
sole discretion.

For purposes of the
Plan, unless otherwise defined in an employment agreement between the Company and the relevant Optionee, a Change in Control shall
be deemed to have occurred if:

(i)a tender
offer (or series of related offers) shall be made and consummated for the ownership of 50% or more of the outstanding voting securities
of the Company, unless as a result of such tender offer more than 50% of the outstanding voting securities of the surviving or
resulting corporation shall be owned in the aggregate by the stockholders of the Company (as of the time immediately prior to the
commencement of such offer), any employee benefit plan of the Company or its Subsidiaries, and their affiliates;

(ii)the
Company shall be merged or consolidated with another corporation, unless as a result of such merger or consolidation more than
50% of the outstanding voting securities of the surviving or resulting corporation shall be owned in the aggregate by the stockholders
of the Company (as of the time immediately prior to such transaction), any employee benefit plan of the Company or its Subsidiaries,
and their affiliates;

(iii)the
Company shall sell substantially all of its assets to another corporation that is not wholly owned by the Company, unless as a
result of such sale more than 50% of such assets shall be owned in the aggregate by the stockholders of the Company (as of the
time immediately prior to such transaction), any employee benefit plan of the Company or its Subsidiaries and their affiliates;
or

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(iv)a Person
(as defined below) shall acquire 50% or more of the outstanding voting securities of the Company (whether directly, indirectly,
beneficially or of record), unless as a result of such acquisition more than 50% of the outstanding voting securities of the surviving
or resulting corporation shall be owned in the aggregate by the stockholders of the Company (as of the time immediately prior to
the first acquisition of such securities by such Person), any employee benefit plan of the Company or its Subsidiaries, and their
affiliates.

Notwithstanding the
foregoing, if Change of Control is defined in an employment agreement between the Company and the relevant Optionee, then, with
respect to such Optionee, Change of Control shall have the meaning ascribed to it in such employment agreement.

For purposes of this
Section 5(c), ownership of voting securities shall take into account and shall include ownership as determined by applying the
provisions of Rule 13d-3(d)(I)(i) (as in effect on the date hereof) under the Exchange Act. In addition, for such purposes, “Person”
shall have the meaning given in Section 3(a)(9) of the Exchange Act, as modified and used in Sections 13(d) and 14(d) thereof;
provided, however, that a Person shall not include (A) the Company or any of its Subsidiaries; (B) a trustee or other
fiduciary holding securities under an employee benefit plan of the Company or any of its Subsidiaries; (C) an underwriter temporarily
holding securities pursuant to an offering of such securities; or (D) a corporation owned, directly or indirectly, by the stockholders
of the Company in substantially the same proportion as their ownership of stock of the Company.

(d)Method of
Exercise. Options to the extent then exercisable may be exercised in whole or in part at any time during the option period,
by giving written notice to the Company specifying the number of shares of Stock to be purchased, accompanied by payment in full
of the purchase price, in cash, or by check or such other instrument as may be acceptable to the Committee. As determined by the
Committee, in its sole discretion, at or after grant, payment in full or in part may be made at the election of the Optionee (i)
in the form of Stock owned by the Optionee (based on the Fair Market Value of the Stock which is not the subject of any pledge
or security interest, (ii) in the form of shares of Stock withheld by the Company from the shares of Stock otherwise to be received
with such withheld shares of Stock having a Fair Market Value equal to the exercise price of the Option, or (iii) by a combination
of the foregoing, such Fair Market Value determined by applying the principles set forth in Section 5(a), provided that the combined
value of all cash and cash equivalents and the Fair Market Value of any shares surrendered to the Company is at least equal to
such exercise price and except with respect to (ii) above, such method of payment will not cause a disqualifying disposition of
all or a portion of the Stock received upon exercise of an Incentive Option. An Optionee shall have the right to dividends and
other rights of a stockholder with respect to shares of Stock purchased upon exercise of an Option at such time as the Optionee
(i) has given written notice of exercise and has paid in full for such shares, and (ii) has satisfied such conditions that may
be imposed by the Company with respect to the withholding of taxes.

(e)Non-transferability
of Options. Options are not transferable and may be exercised solely by the Optionee during his lifetime or after his death
by the person or persons entitled thereto under his will or the laws of descent and distribution. The Committee, in its sole discretion,
may permit a transfer of a Nonqualified Option to (i) a trust for the benefit of the Optionee, (ii) a member of the Optionee’s
immediate family (or a trust for his or her benefit) or (iii) pursuant to a domestic relations order. Any attempt to transfer,
assign, pledge or otherwise dispose of, or to subject to execution, attachment or similar process, any Option contrary to the provisions
hereof shall be void and ineffective and shall give no right to the purported transferee.

(f)Termination
by Death. Unless otherwise determined by the Committee, if any Optionee’s employment with or service to the Company
or any Subsidiary terminates by reason of death, the Option may thereafter be exercised, to the extent then exercisable (or on
such accelerated basis as the Committee shall determine at or after grant), by the legal representative of the estate or by the
legatee of the Optionee under the will of the Optionee, for a period of one (1) year after the date of such death (or, if later,
such time as the Option may be exercised pursuant to Section 14(d) hereof) or until the expiration of the stated term of such
Option as provided under the Plan, whichever period is shorter.

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(g)Termination
by Reason of Disability. Unless otherwise determined by the Committee, if any Optionee’s employment with or service to
the Company or any Subsidiary terminates by reason of Disability (as defined below), then any Option held by such Optionee may
thereafter be exercised, to the extent it was exercisable at the time of termination due to Disability (or on such accelerated
basis as the Committee shall determine at or after grant), but may not be exercised after ninety (90) days after the date of such
termination of employment or service (or, if later, such time as the Option may be exercised pursuant to Section 14(d) hereof)
or the expiration of the stated term of such Option, whichever period is shorter; provided, however, that, if the
Optionee dies within such ninety (90) day period, any unexercised Option held by such Optionee shall thereafter be exercisable
to the extent to which it was exercisable at the time of death for a period of one (1) year after the date of such death (or, if
later, such time as the Option may be exercised pursuant to Section 14(d) hereof) or for the stated term of such Option, whichever
period is shorter. “Disability” shall mean an Optionee’s total and permanent disability; provided, that
if Disability is defined in an employment agreement between the Company and the relevant Optionee, then, with respect to such Optionee,
Disability shall have the meaning ascribed to it in such employment agreement

(h)Termination
by Reason of Retirement. Unless otherwise determined by the Committee, if any Optionee’s employment with or service to
the Company or any Subsidiary terminates by reason of Normal or Early Retirement (as such terms are defined below), any Option
held by such Optionee may thereafter be exercised to the extent it was exercisable at the time of such Retirement (or on such accelerated
basis as the Committee shall determine at or after grant), but may not be exercised after ninety (90) days after the date of such
termination of employment or service (or, if later, such time as the Option may be exercised pursuant to Section 14(d) hereof)
or the expiration of the stated term of such Option, whichever date is earlier; provided, however, that, if the Optionee
dies within such ninety (90) day period, any unexercised Option held by such Optionee shall thereafter be exercisable, to the extent
to which it was exercisable at the time of death, for a period of one (1) year after the date of such death (or, if later, such
time as the Option may be exercised pursuant to Section 14(d) hereof) or for the stated term of such Option, whichever period is
shorter.

For purposes of this
paragraph (h), “Normal Retirement” shall mean retirement from active employment with the Company or any Subsidiary
on or after the normal retirement date specified in the applicable Company or Subsidiary pension plan or if no such pension plan,
age 65, and “Early Retirement” shall mean retirement from active employment with the Company or any Subsidiary
pursuant to the early retirement provisions of the applicable Company or Subsidiary pension plan or if no such pension plan, age
55.

(i)Other Terminations.
Unless otherwise determined by the Committee upon grant, if any Optionee’s employment with or service to the Company or any
Subsidiary is terminated by such Optionee for any reason other than death, Disability, Normal or Early Retirement or Good Reason
(as defined below), the Option shall thereupon terminate, except that the portion of any Option that was exercisable on the date
of such termination of employment or service may be exercised for the lesser of ninety (90) days after the date of termination
(or, if later, such time as the Option may be exercised pursuant to Section 14(d) hereof) or the balance of such Option’s
term, which ever period is shorter. The transfer of an Optionee from the employ of or service to the Company to the employ of or
service to a Subsidiary, or vice versa, or from one Subsidiary to another, shall not be deemed to constitute a termination of employment
or service for purposes of the Plan.

(i)In the
event that the Optionee’s employment or service with the Company or any Subsidiary is terminated by the Company or such
Subsidiary for “cause” any unexercised portion of any Option shall immediately terminate in its entirety. For purposes
hereof, unless otherwise defined in an employment agreement between the Company and the relevant Optionee, “Cause”
shall exist upon a good-faith determination by the Board, following a hearing before the Board at which an Optionee was represented
by counsel and given an opportunity to be heard, that such Optionee has been accused of fraud, dishonesty or act detrimental to
the interests of the Company or any Subsidiary of Company or that such Optionee has been accused of or convicted of an act of
willful and material embezzlement or fraud against the Company or of a felony under any state or federal statute; provided,
however, that it is specifically understood that “Cause” shall not include any act of commission or omission
in the good-faith exercise of such Optionee’s business judgment as a director, officer or employee of the Company, as the
case may be, or upon the advice of counsel to the Company. Notwithstanding the foregoing, if Cause is defined in an employment
agreement between the Company and the relevant Optionee, then, with respect to such Optionee, Cause shall have the meaning ascribed
to it in such employment agreement.

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(ii)In the
event that an Optionee is removed as a director, officer or employee by the Company at any time other than for “Cause”
or resigns as a director, officer or employee for “Good Reason” the Option granted to such Optionee may be exercised
by the Optionee, to the extent the Option was exercisable on the date such Optionee ceases to be a director, officer or employee.
Such Option may be exercised at any time within one (1) year after the date the Optionee ceases to be a director, officer or employee
(or, if later, such time as the Option may be exercised pursuant to Section 14(d) hereof), or the date on which the Option otherwise
expires by its terms; which ever period is shorter, at which time the Option shall terminate; provided, however,
if the Optionee dies before the Options terminate and are no longer exercisable, the terms and provisions of Section 5(f) shall
control. For purposes of this Section 5(i), and unless otherwise defined in an employment agreement between the Company and the
relevant Optionee, Good Reason shall exist upon the occurrence of the following:

		(A)	the assignment to Optionee of any duties inconsistent with the position in the Company that Optionee
held immediately prior to the assignment;

		(B)	a Change of Control resulting in a significant adverse alteration in the status or conditions of
Optionee’s participation with the Company or other nature of Optionee’s responsibilities from those in effect prior
to such Change of Control, including any significant alteration in Optionee’s responsibilities immediately prior to such
Change in Control; and

		(C)	the failure by the Company to continue to provide Optionee with benefits substantially similar
to those enjoyed by Optionee prior to such failure.

Notwithstanding
the foregoing, if Good Reason is defined in an employment agreement between the Company and the relevant Optionee, then, with respect
to such Optionee, Good Reason shall have the meaning ascribed to it in such employment agreement.

(j)Limit on
Value of Incentive Option. The aggregate Fair Market Value, determined as of the date the Incentive Option is granted, of Stock
for which Incentive Options are exercisable for the first time by any Optionee during any calendar year under the Plan (and/or
any other stock option plans of the Company or any Subsidiary) shall not exceed $100,000.

6.Terms and
Conditions of Restricted Stock.

Restricted Stock may
be granted under this Plan aside from, or in association with, any other award and shall be subject to the following conditions
and shall contain such additional terms and conditions (including provisions relating to the acceleration of vesting of Restricted
Stock upon a Change of Control), not inconsistent with the terms of the Plan, as the Committee shall deem desirable:

(a)Grantee
rights. A Grantee shall have no rights to an award of Restricted Stock unless and until Grantee accepts the award within the
period prescribed by the Committee and, if the Committee shall deem desirable, makes payment to the Company in cash, or by check
or such other instrument as may be acceptable to the Committee. After acceptance and issuance of a certificate or certificates,
as provided for below, the Grantee shall have the rights of a stockholder with respect to Restricted Stock subject to the non-transferability
and forfeiture restrictions described in Section 6(d) below.

(b)Issuance
of Certificates. The Company shall issue in the Grantee’s name a certificate or certificates for the shares of Common
Stock associated with the award promptly after the Grantee accepts such award.

(c)Delivery
of Certificates. Unless otherwise provided, any certificate or certificates issued evidencing shares of Restricted Stock shall
not be delivered to the Grantee until such shares are free of any restrictions specified by the Committee at the time of grant.

(d)Forfeitability,
Non-transferability of Restricted Stock. Shares of Restricted Stock are forfeitable until the terms of the Restricted Stock
grant have been satisfied. Shares of Restricted Stock are not transferable until the date on which the Committee has specified
such restrictions have lapsed. Unless otherwise provided by the Committee at or after grant, distributions in the form of dividends
or otherwise of additional shares or property in respect of shares of Restricted Stock shall be subject to the same restrictions
as such shares of Restricted Stock.

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(e)Change of
Control. Upon the occurrence of a Change in Control as defined in Section 5(c), the Committee may accelerate the vesting of
outstanding Restricted Stock, in whole or in part, as determined by the Committee, in its sole discretion.

(f)Termination
of Employment. Unless otherwise determined by the Committee at or after grant, in the event the Grantee ceases to be an employee
or otherwise associated with the Company for any other reason, all shares of Restricted Stock theretofore awarded to him which
are still subject to restrictions shall be forfeited and the Company shall have the right to complete the blank stock power. The
Committee may provide (on or after grant) that restrictions or forfeiture conditions relating to shares of Restricted Stock will
be waived in whole or in part in the event of termination resulting from specified causes, and the Committee may in other cases
waive in whole or in part restrictions or forfeiture conditions relating to Restricted Stock.

7.Term of
Plan.

No Option or award
of Restricted Stock shall be granted pursuant to the Plan on or after the date which is ten years from the effective date of the
Plan, but Options and awards of Restricted Stock theretofore granted may extend beyond that date.

8.Capital
Change of the Company.

In the event of any
merger, reorganization, consolidation, recapitalization, stock dividend, or other change in corporate structure affecting the Stock,
the Committee shall make an appropriate and equitable adjustment in the number and kind of shares reserved for issuance under the
Plan and in the number and option price of shares subject to outstanding Options granted under the Plan, to the end that after
such event each Optionee’s proportionate interest shall be maintained (to the extent possible) as immediately before the
occurrence of such event. The Committee shall, to the extent feasible, make such other adjustments as may be required under the
tax laws so that any Incentive Options previously granted shall not be deemed modified within the meaning of Section 424(h) of
the Code. Appropriate adjustments shall also be made in the case of outstanding Restricted Stock granted under the Plan.

The adjustments described
above will be made only to the extent consistent with continued qualification of the Option under Section 422 of the Code (in the
case of an Incentive Option) and Section 409A of the Code.

9.Purchase
for Investment/Conditions.

Unless the Options
and shares covered by the Plan have been registered under the Securities Act of 1933, as amended (the “Securities Act”),
or the Company has determined that such registration is unnecessary, each person exercising or receiving Options or Restricted
Stock under the Plan may be required by the Company to give a representation in writing that he is acquiring the securities for
his own account for investment and not with a view to, or for sale in connection with, the distribution of any part thereof. The
Committee may impose any additional or further restrictions on awards of Options or Restricted Stock as shall be determined by
the Committee at the time of award.

10.Taxes.

(a)The Company
may make such provisions as it may deem appropriate, consistent with applicable law, in connection with any Options or Restricted
Stock granted under the Plan with respect to the withholding of any taxes (including income or employment taxes) or any other
tax matters.

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(b)If any Grantee,
in connection with the acquisition of Restricted Stock, makes the election permitted under Section 83(b) of the Code (that is,
an election to include in gross income in the year of transfer the amounts specified in Section 83(b)), such Grantee shall notify
the Company of the election with the Internal Revenue Service pursuant to regulations issued under the authority of Code Section
83(b).

(c)If any Grantee
shall make any disposition of shares of Stock issued pursuant to the exercise of an Incentive Option under the circumstances described
in Section 421(b) of the Code (relating to certain disqualifying dispositions), such Grantee shall notify the Company of such disposition
within ten (10) days hereof.

11.Effective
Date of Plan.

The Plan shall be
effective on January 9, 2013; provided, however, that if, and only if, certain options are intended to qualify as Incentive Stock
Options, the Plan must subsequently be approved by majority vote of the Company’s stockholders no later than January 9, 2014,
and further, that in the event certain Option grants hereunder are intended to qualify as performance-based compensation within
the meaning of Section 162(m) of the Code, the requirements as to stockholder approval set forth in Section 162(m) of the Code
are satisfied.

12.Amendment
and Termination.

The Board may amend,
suspend, or terminate the Plan, except that no amendment shall be made that would impair the rights of any Participant under any
Option or Restricted Stock theretofore granted without the Participant’s consent, and except that no amendment shall be made
which, without the approval of the stockholders of the Company would:

(a)materially
increase the number of shares that may be issued under the Plan, except as is provided in Section 8;

(b)materially
increase the benefits accruing to the Participants under the Plan;

(c)materially
modify the requirements as to eligibility for participation in the Plan;

(d)decrease the
exercise price of an Incentive Option to less than 100% of the Fair Market Value per share of Stock on the date of grant thereof
or the exercise price of a Nonqualified Option to less than 100% of the Fair Market Value per share of Stock on the date of grant
thereof; or

(e)extend the
term of any Option beyond that provided for in Section 5(b).

(f)except as otherwise
provided in Sections 5(d) and 8 hereof, reduce the exercise price of outstanding Options or effect repricing through cancellations
and re-grants of new Options.

Subject to the forgoing,
the Committee may amend the terms of any Option theretofore granted, prospectively or retrospectively, but no such amendment shall
impair the rights of any Optionee without the Optionee’s consent.

It is the intention
of the Board that the Plan comply strictly with the provisions of Section 409A of the Code and Treasury Regulations and other Internal
Revenue Service guidance promulgated thereunder (the “Section 409A Rules”) and the Committee shall exercise
its discretion in granting awards hereunder (and the terms of such awards), accordingly. The Plan and any grant of an award hereunder
may be amended from time to time (without, in the case of an award, the consent of the Participant) as may be necessary or appropriate
to comply with the Section 409A Rules.

13.Government
Regulations.

The Plan, and the
grant and exercise of Options or Restricted Stock hereunder, and the obligation of the Company to sell and deliver shares under
such Options and Restricted Stock shall be subject to all applicable laws, rules and regulations, and to such approvals by any
governmental agencies, national securities exchanges and interdealer quotation systems as may be required.

    	8

    	 

    
14.General
Provisions.

(a)Certificates.
All certificates for shares of Stock delivered under the Plan shall be subject to such stop transfer orders and other restrictions
as the Committee may deem advisable under the rules, regulations and other requirements of the Securities and Exchange Commission,
or other securities commission having jurisdiction, any applicable Federal or state securities law, any stock exchange or interdealer
quotation system upon which the Stock is then listed or traded and the Committee may cause a legend or legends to be placed on
any such certificates to make appropriate reference to such restrictions.

(b)Employment
Matters. Neither the adoption of the Plan nor any grant or award under the Plan shall confer upon any Participant who is an
employee of the Company or any Subsidiary any right to continued employment or, in the case of a Participant who is a director,
continued service as a director, with the Company or a Subsidiary, as the case may be, nor shall it interfere in any way with the
right of the Company or any Subsidiary to terminate the employment of any of its employees, the service of any of its directors
or the retention of any of its consultants or advisors at any time.

(c)Limitation
of Liability. No member of the Committee, or any officer or employee of the Company acting on behalf of the Committee, shall
be personally liable for any action, determination or interpretation taken or made in good faith with respect to the Plan, and
all members of the Committee and each and any officer or employee of the Company acting on their behalf shall, to the extent permitted
by law, be fully indemnified and protected by the Company in respect of any such action, determination or interpretation.

(d)Registration
of Stock. Notwithstanding any other provision in the Plan, no Option may be exercised unless and until the Stock to be issued
upon the exercise thereof has been registered under the Securities Act and applicable state securities laws, or are, in the opinion
of counsel to the Company, exempt from such registration in the United States. The Company shall not be under any obligation to
register under applicable federal or state securities laws any Stock to be issued upon the exercise of an Option granted hereunder
in order to permit the exercise of an Option and the issuance and sale of the Stock subject to such Option, although the Company
may in its sole discretion register such Stock at such time as the Company shall determine. If the Company chooses to comply with
such an exemption from registration, the Stock issued under the Plan may, at the direction of the Committee, bear an appropriate
restrictive legend restricting the transfer or pledge of the Stock represented thereby, and the Committee may also give appropriate
stop transfer instructions with respect to such Stock to the Company’s transfer agent.

15.Non-Uniform
Determinations.

The Committee’s
determinations under the Plan, including, without limitation, (i) the determination of the Participants to receive awards, (ii)
the form, amount and timing of such awards, (iii) the terms and provisions of such awards and (ii) the agreements evidencing the
same, need not be uniform and may be made by it selectively among Participants who receive, or who are eligible to receive, awards
under the Plan, whether or not such Participants are similarly situated.

16.Governing
Law.

The validity, construction,
and effect of the Plan and any rules and regulations relating to the Plan shall be determined in accordance with the internal
laws of the State of Delaware, without giving effect to principles of conflicts of laws, and applicable federal law.

9Exhibit 10.8

 

2013 EQUITY INCENTIVE PLAN

 

INCENTIVE STOCK OPTION AGREEMENT

 

This INCENTIVE STOCK OPTION
AGREEMENT (the “Option Agreement”), dated as of the ___day of ___, ____ (the “Grant Date”), is between
Be Active Holdings, Inc., a Delaware corporation (the “Company”), and ______ (the “Optionee”), a
key employee of the Company or of a Subsidiary of the Company (a “Related Corporation”), pursuant to the 2013 Equity
Incentive Plan (the “Plan”).

 

WHEREAS, the Company desires
to give the Optionee the opportunity to purchase shares of common stock of the Company, par value $0.0001 (“Common Shares”)
in accordance with the provisions of the Plan, a copy of which is attached hereto;

 

NOW THEREFORE, in consideration
of the mutual covenants hereinafter set forth and for other good and valuable consideration, the parties hereto, intending to be
legally bound hereby, agree as follows:

 

1.          Grant
of Option. The Company hereby grants to the Optionee the right and option (the “Option”) to purchase all or any
part of an aggregate of _____ Common Shares. The Option is in all respects limited and conditioned as hereinafter provided,
and is subject in all respects to the terms and conditions of the Plan now in effect and as it may be amended from time to time
(but only to the extent that such amendments apply to outstanding options). Such terms and conditions are incorporated herein by
reference, made a part hereof, and shall control in the event of any conflict with any other terms of this Option Agreement. The
Option granted hereunder is intended to be an incentive stock option (“ISO”) meeting the requirements of the Plan and
section 422 of the Internal Revenue Code of 1986, as amended (the “Code”), and not a nonqualified stock option
(“NQSO”).

 

2.          Exercise
Price. The exercise price of the Common Shares covered by this Option shall be $____ per share. It is the determination of
the board of directors of the Company (the “Board”) that on the Grant Date the exercise price was not less than the
greater of (i) 100% (110% for an Optionee who owns more than 10% of the total combined voting power of all shares of stock of the
Company or of a Related Corporation – a “More-Than-10% Owner”) of the “Fair Market Value” (as defined
in the Plan) of a Common Share, or (ii) the par value of a Common Share.

 

3.          Term.
Unless earlier terminated pursuant to any provision of the Plan or of this Option Agreement, this Option shall expire on ____ (the
“Expiration Date”), which date is not more than 10 years (five years in the case of a More-Than-10% Owner) from the
Grant Date. This Option shall not be exercisable on or after the Expiration Date.

 

4.          Exercise
of Option. The Option shall vest according to the following schedule, provided that Optionee remains continuously employed
as a key employee of the Company or a Related Corporation from the date hereof through the applicable vesting date:

 

	Date Installment Becomes Exercisable	Number of Common Shares
	 	 
	 	 

 

The Board may accelerate any vesting date of
the Option, in its discretion, if it deems such acceleration to be desirable. Once the Option becomes exercisable, it will remain
exercisable until it is exercised or until it terminates.

    	1

    	 

    
5.          Method
of Exercising Option. Subject to the terms and conditions of this Option Agreement and the Plan, the Option may be exercised
by written notice to the Company at its principal office. The form of such notice is attached hereto and shall state the election
to exercise the Option and the number of whole shares with respect to which it is being exercised; shall be signed by the person
or persons so exercising the Option; and shall be accompanied by payment of the full exercise price of such shares. Only full shares
will be issued.

 

The exercise price
shall be paid to the Company:

 

(a)in cash, or by certified
check, bank draft, or postal or express money order;

 

(b)through the delivery of
Common Shares previously acquired by the Optionee;

 

(c)by delivering a properly
executed notice of exercise of the Option to the Company and a broker, with irrevocable instructions to the broker promptly to
deliver to the Company the amount necessary to pay the exercise price of the Option;

 

(d)in Common Shares newly
acquired by the Optionee upon exercise of the Option (which shall constitute a disqualifying disposition with respect to this ISO);
or

 

(e)in any combination of (a),
(b), (c) or (d) above.

 

In the event the exercise price is paid, in
whole or in part, with Common Shares, the portion of the exercise price so paid shall be equal to the Fair Market Value of the
Common Shares surrendered on the date of exercise.

 

Upon receipt of notice of
exercise and payment, the Company shall deliver a certificate or certificates representing the Common Shares with respect to which
the Option is so exercised. The Optionee shall obtain the rights of a shareholder upon receipt of a certificate(s) representing
such Common Shares.

 

Such certificate(s) shall
be registered in the name of the person so exercising the Option (or, if the Option is exercised by the Optionee and if the Optionee
so requests in the notice exercising the Option, shall be registered in the name of the Optionee and the Optionee’s spouse,
jointly, with right of survivorship), and shall be delivered as provided above to, or upon the written order of, the person exercising
the Option. In the event the Option is exercised by any person after the death or disability (as determined in accordance with
Section 22(e)(3) of the Code) of the Optionee, the notice shall be accompanied by appropriate proof of the right of such person
to exercise the Option. All Common Shares that are purchased upon exercise of the Option as provided herein shall be fully paid
and non-assessable.

 

Upon exercise of the Option,
Optionee shall be responsible for all employment and income taxes then or thereafter due (whether Federal, State or local), and
if the Optionee does not remit to the Company sufficient cash (or, with the consent of the Board, Common Shares) to satisfy all
applicable withholding requirements, the Company shall be entitled to satisfy any withholding requirements for any such tax by
disposing of Common Shares at exercise, withholding cash from Optionee’s salary or other compensation or such other means
as the Board considers appropriate to the fullest extent permitted by applicable law. Nothing in the preceding sentence shall impair
or limit the Company’s rights with respect to satisfying withholding obligations under Section 10 of the Plan.

 

6.          Non-Transferability
of Option. This Option is not assignable or transferable, in whole or in part, by the Optionee other than by will or by the
laws of descent and distribution. During the lifetime of the Optionee, the Option shall be exercisable only by the Optionee or,
in the event of his or her disability, by his or her guardian or legal representative.

 

7.          Termination
of Employment. If the Optionee’s employment with the Company and all Related Corporations is terminated for any reason
(other than death or disability) prior to the Expiration Date, then this Option may be exercised by Optionee, to the extent of
the number of Common Shares with respect to which the Optionee could have exercised it on the date of such termination of employment,
at any time prior to the earlier of (i) the Expiration Date, or (ii) ninety (90) days after such termination of employment. Any
part of the Option that was not exercisable immediately before the termination of Optionee’s employment shall terminate at
that time.

    	2

    	 

    
8.          Disability.
If the Optionee becomes disabled (as determined in accordance with section 22(e)(3) of the Code) during his or her employment and,
prior to the Expiration Date, the Optionee’s employment is terminated as a consequence of such disability, then this Option
may be exercised by the Optionee or by the Optionee’s legal representative, to the extent of the number of Common Shares
with respect to which the Optionee could have exercised it on the date of such termination of employment at any time prior to the
earlier of (i) the Expiration Date or (ii) one year after such termination of employment. Any part of the Option that was not exercisable
immediately before the Optionee’s termination of employment shall terminate at that time.

 

9.          Death.
If the Optionee dies during his or her employment and prior to the Expiration Date, or if the Optionee’s employment is terminated
for any reason (as described in Paragraphs 7 and 8) and the Optionee dies following his or her termination of employment but
prior to the earliest of (i) the Expiration Date, or (ii) the expiration of the period determined under Paragraph 7 or 8 (as
applicable to the Optionee), then this Option may be exercised by the Optionee’s estate, personal representative or beneficiary
who acquired the right to exercise this Option by bequest or inheritance or by reason of the Optionee’s death, to the extent
of the number of Common Shares with respect to which the Optionee could have exercised it on the date of his or her death, at any
time prior to the earlier of (i) the Expiration Date or (ii) one year after the date of the Optionee’s death. Any part of
the Option that was not exercisable immediately before the Optionee’s death shall terminate at that time.

 

10.          Disqualifying
Disposition of Option Shares. The Optionee agrees to give written notice to the Company, at its principal office, if a “disposition”
of the Common Shares acquired through exercise of the Option granted hereunder occurs at any time within two years after the Grant
Date or within one year after the transfer to the Optionee of such shares. Optionee acknowledges that if such disposition occurs,
the Optionee generally will recognize ordinary income as of the date the Option was exercised in an amount equal to the lesser
of (i) the Fair Market Value of the Common Shares on the date of exercise minus the exercise price, or (ii) the amount realized
on disposition of such shares minus the exercise price. If requested by the Company at the time of and in the case of any such
disposition, Optionee shall pay to the Company an amount sufficient to satisfy the Company’s federal, state and local withholding
tax obligations with respect to such disposition. The provisions of this Section 10 shall apply, whether or not the Optionee is
in the employ of the Company at the time of the relevant disposition. For purposes of this Paragraph, the term “disposition”
shall have the meaning assigned to such term by section 424(c) of the Code.

 

11.          Securities
Matters. (a) If, at any time, counsel to the Company shall determine that the listing, registration or qualification of the
Common Shares subject to the Option upon any securities exchange or under any state or federal law, or the consent or approval
of any governmental or regulatory body, or that the disclosure of non-public information or the satisfaction of any other condition
is necessary as a condition of, or in connection with, the issuance or purchase of Common Shares hereunder, such Option may not
be exercised, in whole or in part, unless such listing, registration, qualification, consent or approval, or satisfaction of such
condition shall have been effected or obtained on conditions acceptable to the Board of Directors. The Company shall be under no
obligation to apply for or to obtain such listing, registration or qualification, or to satisfy such condition. The Board shall
inform the Optionee in writing of any decision to defer or prohibit the exercise of an Option. During the period that the effectiveness
of the exercise of an Option has been deferred or prohibited, the Optionee may, by written notice, withdraw the Optionee’s
decision to exercise and obtain a refund of any amount paid with respect thereto.

 

(b)       The
Company may require: (i) the Optionee (or any other person exercising the Option in the case of the Optionee’s death or Disability)
as a condition of exercising the Option, to give written assurances, in substance and form satisfactory to the Company, to the
effect that such person is acquiring the Common Shares subject to the Option for his or her own account for investment and not
with any present intention of selling or otherwise distributing the same, and to make such other representations or covenants;
and (ii) that any certificates for Common Shares delivered in connection with the exercise of the Option bear such legends, in
each case as the Company deems necessary or appropriate, in order to comply with federal and applicable state securities laws,
to comply with covenants or representations made by the Company in connection with any public offering of its Common Shares or
otherwise. The Optionee specifically understands and agrees that the Common Shares, if and when issued upon exercise of the Option,
may be “restricted securities,” as that term is defined in Rule 144 under the Securities Act of 1933 and, accordingly,
the Optionee may be required to hold the shares indefinitely unless they are registered under such Securities Act of 1933, as amended,
or an exemption from such registration is available.

    	3

    	 

    
(c)       The
Optionee shall have no rights as a shareholder with respect to any Common Shares covered by the Option (including, without limitation,
any rights to receive dividends or non-cash distributions with respect to such shares) until the date of issue of a stock certificate
to the Optionee for such Common Shares. No adjustment shall be made for dividends or other rights for which the record date is
prior to the date such stock certificate is issued.

 

12.          Governing
Law. This Option Agreement shall be governed by the applicable Code provisions to the maximum extent possible. Otherwise, the
laws of the State of Delaware (without reference to the principles of conflict of laws) shall govern the operation of, and the
rights of the Optionee under, the Plan and Options granted thereunder.

 

[SIGNATURE PAGE FOLLOWS]

    	4

    	 

    
IN WITNESS WHEREOF, the
parties hereto have duly executed this Incentive Stock Option Agreement as of the ______ day of ___, _____.

 

 

 

By:_______________________________

Name:

Title:

 

 

 

________________________________

 

    	5

    	 

    
2013 EQUITY INCENTIVE PLAN

 

Notice of Exercise of Incentive
Stock Option

 

 

I hereby exercise the incentive
stock option granted to me pursuant to the Incentive Stock Option Agreement dated as of ____ __ , by Be Active Holdings, Inc. (the
“Company”), with respect to the following number of shares of the Company’s common stock (“Shares”),
par value $0.0001 per Share, covered by said option:

 

Number of Shares to be purchased:
_______

 

Purchase price per Share:$_______

 

Total purchase price:$_______

 

___     A.Enclosed
is cash or my certified check, bank draft, or postal or express money order in the amount of $________ in full/partial [circle
one] payment for such Shares;

 

and/or

 

___     B.Enclosed
is/are Share(s) with a total fair market value of $ on the date hereof in full/partial [circle one] payment for such
Shares;

 

and/or

 

___     C.I
have provided notice to [insert name of broker], a broker, who will render full/partial [circle one] payment for
such Shares. [Optionee should attach to the notice of exercise provided to such broker a copy of this Notice of Exercise and
irrevocable instructions to pay to the Company the full/partial (as elected above) exercise price.]

 

and/or

 

___     D.I
elect to satisfy the payment for Shares purchased hereunder by having the Company withhold newly acquired Shares pursuant to the
exercise of the Option. I understand that this will result in a “disqualifying disposition,” as described in Section
10 of my Incentive Stock Option Agreement.

 

Please
have the certificate or certificates representing the purchased Shares registered in the following name or names*:
                                         
                         ;
and sent to                                                 .

 

 

 

DATED:                      
___, 20__

______________________

Optionee’s Signature

	 	*	Certificates may be registered in the name of the Optionee alone or in the joint names (with right of survivorship) of the Optionee and his or her spouse.

 

 

6

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