Document:

EX-10.22

 Exhibit 10.22 

Exclusive Option Agreement 

This Exclusive Option Agreement (this “Agreement”) is executed by and among the following Parties as of November 29, 2013 in
Beijing, the People’s Republic of China (“China” or the “PRC”): 
  

			
	Party A:	 	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd., a wholly foreign owned enterprise, organized and existing under the laws of the PRC, with its address at Room 1325, Ruicheng Hotel, No.9 Xicui Road,
Haidian District, Beijing, China;
		
	Party B:	 	CHEN Xiangyu, a Chinese citizen with Chinese Identification No.:            ; and
		
	Party C:	 	Beijing Chuangmeng Wuxian Technology Co., Ltd., a limited liability company organized and existing under the laws of the PRC, with its address at Room 219, Building 15, No.90 Beiwa Road, Haidian District, Beijing,
China.

 In this Agreement, each of Party A, Party B and Party C shall be referred to as a “Party”
respectively, and they shall be collectively referred to as the “Parties”. 
 Whereas: On October 10, 2013, LI Meiping
transferred 10.26% of the equity interest of the Party C to Party B. After the Equity Transfer, Party B holds 99% of the equity interests of Party C (the “Equity Transfer”). 

Now therefore, upon mutual discussion and negotiation, the Parties have reached the following agreement: 

 

	1.	Sale and Purchase of Equity Interest 

  

	 	1.1	Option Granted 

 In consideration of the payment of RMB10.00 by Party A, the receipt and
adequacy of which is hereby acknowledged by Party B, Party B hereby irrevocably grants Party A an irrevocable and exclusive right to purchase, or designate one or more persons (each, a “Designee”) to purchase the equity interests in Party
C then held by Party B once or at multiple times at any time in part or in whole at Party A’s sole and absolute discretion to the extent permitted by Chinese laws and at the price described in Section 1.3 herein (such right being the
“Equity Interest Purchase Option”). Except for Party A and the Designee(s), no other person shall be entitled to the Equity Interest Purchase Option or other rights with respect to Party B’s equity interests in Party C. Party C hereby
agrees to the grant by Party B of the Equity Interest Purchase Option to Party A. The term “person” as used herein shall refer to individuals, corporations, partnerships, partners, enterprises, trusts or non-corporate organizations. 

  
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	 	1.2	Steps for Exercise of Equity Interest Purchase Option 

 Subject to the provisions of the
laws and regulations of China, Party A may exercise the Equity Interest Purchase Option by issuing a written notice to Party B (the “Equity Interest Purchase Option Notice”), specifying: (a) Party A’s decision to exercise the
Equity Interest Purchase Option; (b) the portion of equity interests to be purchased from Party B (the “Optioned Interests”); and (c) the date for purchasing the Optioned Interests and/or the date for transfer of the Optioned
Interests. 
  

	 	1.3	Equity Interest Purchase Price 

 The purchase price of the Optioned Interests (the
“Base Price”) shall be RMB 10. If PRC law requires a minimum price higher than the Base Price when Party A exercises the Equity Interest Purchase Option, the minimum price regulated by PRC law shall be the purchase price (collectively, the
“Equity Interest Purchase Price”). The method of payment of the Equity Interest Purchase Price is to be agreed among the Parties in accordance with the laws and regulations effective at the time of exercise of the Equity Interest Purchase
Option. 
  

	 	1.4	Transfer of Optioned Interests 

 For each exercise of the Equity Interest Purchase
Option: 
  

	 	1.4.1	Party B shall cause Party C to promptly convene a shareholders’ meeting, at which a resolution shall be adopted approving Party B’s transfer of the Optioned Interests to Party A and/or the Designee(s);

  

	 	1.4.2	Party B shall obtain written statements from the other shareholders of Party B giving consent to the transfer of the equity interest to Party A and/or the Designee(s) and waiving any right of first refusal related
thereto. 

  

	 	1.4.3	Party B shall execute a share transfer contract with respect to each transfer with Party A and/or each Designee (whichever is applicable), in accordance with the provisions of this Agreement and the Equity Interest
Purchase Option Notice regarding the Optioned Interests; 

  

	 	1.4.4	The relevant Parties shall execute all other necessary contracts, agreements or documents, obtain all necessary government licenses and permits and take all necessary actions to transfer valid ownership of the Optioned
Interests to Party A and/or the Designee(s), unencumbered by any security interests, and cause Party A and/or the Designee(s) to become the registered owner(s) of the Optioned Interests. For the purpose of this Section and this Agreement,
“security interests” shall include securities, mortgages, third party’s rights or interests, any stock options, acquisition right, right of first refusal, right to offset, ownership retention or other security arrangements, but shall
be deemed to exclude any security interest created by this Agreement, Party B’s Equity Interest Pledge Agreement and Party B’s Power of Attorney. “Party B’s Equity Interest Pledge Agreement” as used in this Agreement shall
refer to the Interest Pledge Agreement executed by and among Party A, Party B and Party C on the date hereof and any modification, amendment and restatement thereto. “Party B’s Power of Attorney” as used in this Agreement shall refer
to the Power of Attorney executed by Party B on the date hereof granting Party A with a power of attorney and any modification, amendment and restatement thereto. 

  
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	2.	Covenants 

  

	 	2.1	Covenants regarding Party C 

 Party B (as the shareholders of Party C)
and Party C hereby covenant as follows: 
  

	 	2.1.1	Without the prior written consent of Party A, they shall not in any manner supplement, change or amend the articles of association and bylaws of Party C, increase or decrease its registered capital, or change its
structure of registered capital in other manners; 

  

	 	2.1.2	They shall maintain Party C’s corporate existence in accordance with good financial and business standards and practices, obtain and maintain all necessary government licenses and permits by prudently and
effectively operating its business and handling its affairs; 

  

	 	2.1.3	Without the prior written consent of Party A, they shall not at any time following the date hereof, sell, transfer, mortgage or dispose of in any manner any material assets of Party C or legal or beneficial interest in
the business or revenues of Party C, or allow the encumbrance thereon of any security interest; 

  

	 	2.1.4	Without the prior written consent of Party A, they shall not incur, inherit, guarantee or suffer the existence of any debt, except for (i) debts incurred in the ordinary course of business other than through loans;
and (ii) debts disclosed to Party A for which Party A’s written consent has been obtained; 

  

	 	2.1.5	They shall always operate all of Party C’s businesses in the ordinary course of business to maintain the asset value of Party C and refrain from any action/omission that may affect Party C’s operating status
and asset value; 

  

	 	2.1.6	Without the prior written consent of Party A, they shall not cause Party C to execute any major contract, except the contracts in the ordinary course of business (for purpose of this subsection, a contract with a price
exceeding RMB500,000 shall be deemed a major contract); 

  
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	 	2.1.7	Without the prior written consent of Party A, they shall not cause Party C to provide any person with any loan or credit; 

  

	 	2.1.8	They shall provide Party A with information on Party C’s business operations and financial condition at Party A’s request; 

 

	 	2.1.9	If requested by Party A, they shall procure and maintain insurance in respect of Party C’s assets and business from an insurance carrier acceptable to Party A, at an amount and type of coverage typical for
companies that operate similar businesses; 

  

	 	2.1.10	Without the prior written consent of Party A, they shall not cause or permit Party C to merge, consolidate with, acquire or invest in any person; 

 

	 	2.1.11	They shall immediately notify Party A of the occurrence or possible occurrence of any litigation, arbitration or administrative proceedings relating to Party C’s assets, business or revenue; 

 

	 	2.1.12	To maintain the ownership by Party C of all of its assets, they shall execute all necessary or appropriate documents, take all necessary or appropriate actions and file all necessary or appropriate complaints or raise
necessary and appropriate defenses against all claims; 

  

	 	2.1.13	Without the prior written consent of Party A, they shall ensure that Party C shall not in any manner distribute dividends to its shareholders, provided that upon Party A’s written request, Party C shall immediately
distribute all distributable profits to its shareholders; 

  

	 	2.1.14	At the request of Party A, they shall appoint any persons designated by Party A as the director of Party C; 

  

	 	2.1.15	Without Party A’s prior written consent, they shall not engage in any business in competition with Party A or its affiliates; and 

 

	 	2.1.16	Unless otherwise required by PRC law, Party C shall not be dissolved or liquated without prior written consent by Party A. 

  

	 	2.2	Covenants of Party B and Party C 

 Party B hereby covenants as follows: 

 

	 	2.2.1	Without the prior written consent of Party A, Party B shall not sell, transfer, mortgage or dispose of in any other manner any legal or beneficial interest in the equity interests in Party C held by Party B, or allow
the encumbrance thereon of any security interest, except for the interest placed on these equity interests in accordance with Party B’s Equity Interest Pledge Agreement and Party B’s Power of Attorney; 

  
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	 	2.2.2	Party B shall cause the shareholders’ meeting and/or the board of directors/executive director of Party C not to approve the sale, transfer, mortgage or disposition in any other manner of any legal or beneficial
interest in the equity interests in Party C held by Party B, or allow the encumbrance thereon of any security interest, without the prior written consent of Party A, except for the interest placed on these equity interests in accordance with Party
B’s Equity Interest Pledge Agreement and Party B’s Power of Attorney; 

  

	 	2.2.3	Party B shall cause the shareholders’ meeting or the board of directors/executive director of Party C not to approve the merger or consolidation with any person, or the acquisition of or investment in any person,
without the prior written consent of Party A; 

  

	 	2.2.4	Party B shall immediately notify Party A of the occurrence or possible occurrence of any litigation, arbitration or administrative proceedings relating to the equity interests in Party C held by Party B;

  

	 	2.2.5	Party B shall cause the shareholders’ meeting or the board of directors/executive director of Party C to vote their approval of the transfer of the Optioned Interests as set forth in this Agreement and to take any
and all other actions that may be requested by Party A; 

  

	 	2.2.6	To the extent necessary to maintain Party B’s ownership in Party C, Party B shall execute all necessary or appropriate documents, take all necessary or appropriate actions and file all necessary or appropriate
complaints or raise necessary and appropriate defenses against all claims; 

  

	 	2.2.7	Party B shall appoint any designee of Party A as the director of Party C, at the request of Party A; 

  

	 	2.2.8	Party B hereby waives its right of first refusal to the transfer of equity interest by any other shareholder of Party C to Party A (if any), and gives consent to the execution by each other shareholder of Party C with
Party A and Party C the exclusive option agreement, the equity interest pledge agreement and the power of attorney similar to this Agreement, Party B’s Equity Interest Pledge Agreement and Party B’s Power of Attorney, and accepts not to
take any action in conflict with such documents executed by the other shareholders; 

  
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	 	2.2.9	Party B shall promptly donate any profit, interest, dividend or proceeds of liquidation to Party A or any other person designated by Party A to the extent permitted under the applicable PRC laws; and 

 

	 	2.2.10	Party B shall strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by and among Party B, Party C and Party A, perform the obligations hereunder and thereunder, and
refrain from any action/omission that may affect the effectiveness and enforceability thereof. To the extent that Party B has any remaining rights with respect to the equity interests subject to this Agreement hereunder or under Party B’s
Equity Interest Pledge Agreement or under Party B’s Power of Attorney, Party B shall not exercise such rights except in accordance with the written instructions of Party A. 

 

	3.	Representations and Warranties 

 Party B and Party C hereby represent and warrant
to Party A, jointly and severally, as of the date of this Agreement and each date of transfer of the Optioned Interests, that: 
  

	 	3.1	They have the authority to execute and deliver this Agreement and any share transfer contracts to which they are parties concerning the Optioned Interests to be transferred thereunder (each, a “Transfer
Contracts”), and to perform their obligations under this Agreement and any Transfer Contracts. Party B and Party C agree to enter into Transfer Contracts consistent with the terms of this Agreement upon Party A’s exercise of the Equity
Interest Purchase Option. This Agreement and the Transfer Contracts to which they are parties constitute or will constitute their legal, valid and binding obligations and shall be enforceable against them in accordance with the provisions thereof;

  

	 	3.2	The execution and delivery of this Agreement or any Transfer Contracts and the obligations under this Agreement or any Transfer Contracts shall not: (i) cause any violation of any applicable laws of China;
(ii) be inconsistent with the articles of association, bylaws or other organizational documents of Party C; (iii) cause the violation of any contracts or instruments to which they are a party or which are binding on them, or constitute any
breach under any contracts or instruments to which they are a party or which are binding on them; (iv) cause any violation of any condition for the grant and/or continued effectiveness of any licenses or permits issued to either of them; or
(v) cause the suspension or revocation of or imposition of additional conditions to any licenses or permits issued to either of them; 

  

	 	3.3	Party B has a good and merchantable title to the equity interests in Party C he holds. Except for Party B’s Equity Interest Pledge Agreement and Party B’s Power of Attorney, Party B has not placed any interest
on such equity interests; 

  
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	 	3.4	Party C has a good and merchantable title to all of its assets, and has not placed any security interest on the aforementioned assets; 

 

	 	3.5	Party C does not have any outstanding debts, except for (i) debt incurred in the ordinary course of business; and (ii) debts disclosed to Party A for which Party A’s written consent has been obtained.

  

	 	3.6	Party C has complied with all laws and regulations of China applicable to asset acquisitions; and 

  

	 	3.7	There are no pending or threatened litigation, arbitration or administrative proceedings relating to the equity interests in Party C, assets of Party C or Party C. 

 

	4.	Effective Date 

 This Agreement shall become effective on the date when the Equity
Transfer has been registered with the relevant administration for industry and commerce, and remain effective until all equity interests held by Party B in Party C have been transferred or assigned to Party A and/or any other person designated by
Party A in accordance with this Agreement. 
  

	5.	Governing Law and Resolution of Disputes 

  

	 	5.1	Governing law 

 The execution, effectiveness, construction, performance, amendment and
termination of this Agreement and the resolution of disputes hereunder shall be governed by the formally published and publicly available laws of China. Matters not covered by formally published and publicly available laws of China shall be governed
by international legal principles and practices. 
  

	 	5.2	Methods of Resolution of Disputes 

 In the event of any dispute with respect to the
construction and performance of this Agreement, the Parties shall first resolve the dispute through friendly negotiations. In the event the Parties fail to reach an agreement on the dispute within 30 days after either Party’s request to the
other Parties for resolution of the dispute through negotiations, either Party may submit the relevant dispute to the China International Economic and Trade Arbitration Commission for arbitration, in accordance with its Arbitration Rules. The
arbitration shall be conducted in Beijing, and the language used in arbitration shall be Chinese. The arbitration award shall be final and binding on all Parties. 

  
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	6.	Taxes and Fees 

 Each Party shall pay any and all transfer and registration tax,
expenses and fees incurred thereby or levied thereon in accordance with the laws of China in connection with the preparation and execution of this Agreement and the Transfer Contracts, as well as the consummation of the transactions contemplated
under this Agreement and the Transfer Contracts. 
  

	7.	Notices 

  

	 	7.1	All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered personally or sent by registered mail, postage prepaid, by a commercial courier service or by
facsimile transmission to the address of such Party set forth below. A confirmation copy of each notice shall also be sent by email. The dates on which notices shall be deemed to have been effectively given shall be determined as follows:

  

	 	7.1.1	Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed effectively given on the date of receipt or refusal at the address specified for notices. 

 

	 	7.1.2	Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission (as evidenced by an automatically generated confirmation of transmission). 

 

	 	7.2	For the purpose of notices, the addresses of the Parties are as follows: 

  

			
	Party A:	  	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd.
	Address:	  	Room 1325, Ruicheng Hotel, No.9 Xicui Road, Haidian District, Beijing, China
	Attn:	  	CHEN Xiangyu
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126
		
	Party B:	  	CHEN Xiangyu
	Address:	  	Unit B6, F9th and Unit B3 to B8, F7th, EVOC Technology Building, No.31 Gaoxin Central 4th Road , Nanshan District, Shenzhen
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126
		
	Party C:	  	Beijing ChuangmengWuxian Technology Co., Ltd.
	Address:	  	Unit B6, F9th and Unit B3 to B8, F7th, EVOC Technology Building, No.31 Gaoxin Central 4th Road , Nanshan District, Shenzhen.
	Attn:	  	CHEN Xiangyu
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126

  

	 	7.3	Any Party may at any time change its address for notices by a notice delivered to the other Parties in accordance with the terms hereof. 

  
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	8.	Confidentiality 

 The Parties acknowledge that the existence and the terms of this
Agreement and any oral or written information exchanged between the Parties in connection with the preparation and performance this Agreement are regarded as confidential information. Each Party shall maintain confidentiality of all such
confidential information, and without obtaining the written consent of the other Party, it shall not disclose any relevant confidential information to any third parties, except for the information that: (a) is or will be in the public domain
(other than through the receiving Party’s unauthorized disclosure); (b) is under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders of the court or other government
authorities; or (c) is required to be disclosed by any Party to its shareholders, investors, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such shareholders, investors, legal counsels or
financial advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential information by the staff members or agencies hired by any Party shall be deemed disclosure of such
confidential information by such Party, which Party shall be held liable for breach of this Agreement. This Section shall survive the termination of this Agreement for any reason. 

 

	9.	Further Warranties 

 The Parties agree to promptly execute documents that are
reasonably required for or are conducive to the implementation of the provisions and purposes of this Agreement and take further actions that are reasonably required for or are conducive to the implementation of the provisions and purposes of this
Agreement. 
  

	10.	Breach of Agreement 

  

	 	10.1	If Party B or Party C conducts any material breach of any term of this Agreement, Party A shall have right to terminate this Agreement and/or require Party B or Party C to compensate all damages; this Section 10
shall not prejudice any other rights of Party A herein; 

  

	 	10.2	Party B or Party C shall not have any right to terminate this Agreement in any event unless otherwise required by the applicable laws. 

 

	11.	Miscellaneous 

  

	 	11.1	Amendment, change and supplement 

 Any amendment, change and supplement to this
Agreement shall require the execution of a written agreement by all of the Parties. 

  
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	 	11.2	Entire agreement 

 Except for the amendments, supplements or changes in writing executed
after the execution of this Agreement, this Agreement shall constitute the entire agreement reached by and among the Parties hereto with respect to the subject matter hereof, and shall supercede all prior oral and written consultations,
representations and contracts reached with respect to the subject matter of this Agreement. 
  

	 	11.3	Headings 

 The headings of this Agreement are for convenience only, and shall not be
used to interpret, explain or otherwise affect the meanings of the provisions of this Agreement. 
  

	 	11.4	Language 

 This Agreement is written in both Chinese and English language in three
copies, each Party having one copy with equal legal validity; in case there is any conflict between the Chinese version and the English version, the Chinese version shall prevail. 

 

	 	11.5	Severability 

 In the event that one or several of the provisions of this Agreement are
found to be invalid, illegal or unenforceable in any aspect in accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Agreement shall not be affected or compromised in any respect. The
Parties shall strive in good faith to replace such invalid, illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties, and the economic effect of such
effective provisions shall be as close as possible to the economic effect of those invalid, illegal or unenforceable provisions. 
  

	 	11.6	Successors 

 This Agreement shall be binding on and shall inure to the interest of the
respective successors of the Parties and the permitted assigns of such Parties. 
  

	 	11.7	Survival 

 Any obligations that occurred or that are due as a result of this Agreement
upon the expiration or early termination of this Agreement shall survive the expiration or early termination thereof. The provisions of Sections 5, 8, 10 and this Section 11.7 shall survive the termination of this Agreement. 

  
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	 	11.8	Waivers 

 Any Party may waive the terms and conditions of this Agreement, provided that
such a waiver must be provided in writing and shall require the signatures of the Parties. No waiver by any Party in certain circumstances with respect to a breach by other Parties shall operate as a waiver by such a Party with respect to any
similar breach in other circumstances. 
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 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Exclusive Option Agreement as of the date first above written. 
  

					
	 Party A:
	 	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd.

  

			
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative

  

					
	Party B:	 	CHEN Xiangyu

  

			
	By:	 	 /s/ Chen Xiangyu

 

			
	Party C:	 	Beijing ChuangmengWuxian Technology Co., Ltd.

  

			
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative

 Exclusive Option Agreement 

This Exclusive Option Agreement (this “Agreement”) is executed by and among the following Parties as of November 29, 2013 in
Beijing, the People’s Republic of China (“China” or the “PRC”): 
  

			
	Party A:	 	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd., a wholly foreign owned enterprise, organized and existing under the laws of the PRC, with its address at Room 1325, Ruicheng Hotel, No.9 Xicui Road,
Haidian District, Beijing, China;
		
	Party B:	 	GUAN Song, a Chinese citizen with Chinese Identification No.:            ; and
		
	Party C:	 	Beijing Chuangmeng Wuxian Technology Co., Ltd., a limited liability company organized and existing under the laws of the PRC, with its address at Room 219, Building 15, No.90 Beiwa Road, Haidian District, Beijing,
China.

 In this Agreement, each of Party A, Party B and Party C shall be referred to as a “Party”
respectively, and they shall be collectively referred to as the “Parties”. 
 Whereas: On October 10, 2013, LI Meiping
transferred 1% of the equity interest of the Party C to Party B. After the Equity Transfer, Party B holds 1% of the equity interests of Party C (the “Equity Transfer”). 

Now therefore, upon mutual discussion and negotiation, the Parties have reached the following agreement: 

 

	1.	Sale and Purchase of Equity Interest 

  

	 	1.1	Option Granted 

 In consideration of the payment of RMB10.00 by Party A, the receipt and
adequacy of which is hereby acknowledged by Party B, Party B hereby irrevocably grants Party A an irrevocable and exclusive right to purchase, or designate one or more persons (each, a “Designee”) to purchase the equity interests in Party
C then held by Party B once or at multiple times at any time in part or in whole at Party A’s sole and absolute discretion to the extent permitted by Chinese laws and at the price described in Section 1.3 herein (such right being the
“Equity Interest Purchase Option”). Except for Party A and the Designee(s), no other person shall be entitled to the Equity Interest Purchase Option or other rights with respect to Party B’s equity interests in Party C. Party C hereby
agrees to the grant by Party B of the Equity Interest Purchase Option to Party A. The term “person” as used herein shall refer to individuals, corporations, partnerships, partners, enterprises, trusts or non-corporate organizations. 

  
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	 	1.2	Steps for Exercise of Equity Interest Purchase Option 

 Subject to the provisions of the
laws and regulations of China, Party A may exercise the Equity Interest Purchase Option by issuing a written notice to Party B (the “Equity Interest Purchase Option Notice”), specifying: (a) Party A’s decision to exercise the
Equity Interest Purchase Option; (b) the portion of equity interests to be purchased from Party B (the “Optioned Interests”); and (c) the date for purchasing the Optioned Interests and/or the date for transfer of the Optioned
Interests. 
  

	 	1.3	Equity Interest Purchase Price 

 The purchase price of the Optioned Interests (the
“Base Price”) shall be RMB 10. If PRC law requires a minimum price higher than the Base Price when Party A exercises the Equity Interest Purchase Option, the minimum price regulated by PRC law shall be the purchase price (collectively, the
“Equity Interest Purchase Price”). The method of payment of the Equity Interest Purchase Price is to be agreed among the Parties in accordance with the laws and regulations effective at the time of exercise of the Equity Interest Purchase
Option. 
  

	 	1.4	Transfer of Optioned Interests 

 For each exercise of the Equity Interest Purchase
Option: 
  

	 	1.4.1	Party B shall cause Party C to promptly convene a shareholders’ meeting, at which a resolution shall be adopted approving Party B’s transfer of the Optioned Interests to Party A and/or the Designee(s);

  

	 	1.4.2	Party B shall obtain written statements from the other shareholders of Party B giving consent to the transfer of the equity interest to Party A and/or the Designee(s) and waiving any right of first refusal related
thereto. 

  

	 	1.4.3	Party B shall execute a share transfer contract with respect to each transfer with Party A and/or each Designee (whichever is applicable), in accordance with the provisions of this Agreement and the Equity Interest
Purchase Option Notice regarding the Optioned Interests; 

  

	 	1.4.4	The relevant Parties shall execute all other necessary contracts, agreements or documents, obtain all necessary government licenses and permits and take all necessary actions to transfer valid ownership of the Optioned
Interests to Party A and/or the Designee(s), unencumbered by any security interests, and cause Party A and/or the Designee(s) to become the registered owner(s) of the Optioned Interests. For the purpose of this Section and this Agreement,
“security interests” shall include securities, mortgages, third party’s rights or interests, any stock options, acquisition right, right of first refusal, right to offset, ownership retention or other security arrangements, but shall
be deemed to exclude any security interest created by this Agreement, Party B’s Equity Interest Pledge Agreement and Party B’s Power of Attorney. “Party B’s Equity Interest Pledge Agreement” as used in this Agreement shall
refer to the Interest Pledge Agreement executed by and among Party A, Party B and Party C on the date hereof and any modification, amendment and restatement thereto. “Party B’s Power of Attorney” as used in this Agreement shall refer
to the Power of Attorney executed by Party B on the date hereof granting Party A with a power of attorney and any modification, amendment and restatement thereto. 

  
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	2.	Covenants 

  

	 	2.1	Covenants regarding Party C 

 Party B (as the shareholders of Party C) and Party C
hereby covenant as follows: 
  

	 	2.1.1	Without the prior written consent of Party A, they shall not in any manner supplement, change or amend the articles of association and bylaws of Party C, increase or decrease its registered capital, or change its
structure of registered capital in other manners; 

  

	 	2.1.2	They shall maintain Party C’s corporate existence in accordance with good financial and business standards and practices, obtain and maintain all necessary government licenses and permits by prudently and
effectively operating its business and handling its affairs; 

  

	 	2.1.3	Without the prior written consent of Party A, they shall not at any time following the date hereof, sell, transfer, mortgage or dispose of in any manner any material assets of Party C or legal or beneficial interest in
the business or revenues of Party C, or allow the encumbrance thereon of any security interest; 

  

	 	2.1.4	Without the prior written consent of Party A, they shall not incur, inherit, guarantee or suffer the existence of any debt, except for (i) debts incurred in the ordinary course of business other than through loans;
and (ii) debts disclosed to Party A for which Party A’s written consent has been obtained; 

  

	 	2.1.5	They shall always operate all of Party C’s businesses in the ordinary course of business to maintain the asset value of Party C and refrain from any action/omission that may affect Party C’s operating status
and asset value; 

  

	 	2.1.6	Without the prior written consent of Party A, they shall not cause Party C to execute any major contract, except the contracts in the ordinary course of business (for purpose of this subsection, a contract with a price
exceeding RMB500,000 shall be deemed a major contract); 

  

	 	2.1.7	Without the prior written consent of Party A, they shall not cause Party C to provide any person with any loan or credit; 

  

	 	2.1.8	They shall provide Party A with information on Party C’s business operations and financial condition at Party A’s request; 

  
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	 	2.1.9	If requested by Party A, they shall procure and maintain insurance in respect of Party C’s assets and business from an insurance carrier acceptable to Party A, at an amount and type of coverage typical for
companies that operate similar businesses; 

  

	 	2.1.10	Without the prior written consent of Party A, they shall not cause or permit Party C to merge, consolidate with, acquire or invest in any person; 

 

	 	2.1.11	They shall immediately notify Party A of the occurrence or possible occurrence of any litigation, arbitration or administrative proceedings relating to Party C’s assets, business or revenue; 

 

	 	2.1.12	To maintain the ownership by Party C of all of its assets, they shall execute all necessary or appropriate documents, take all necessary or appropriate actions and file all necessary or appropriate complaints or raise
necessary and appropriate defenses against all claims; 

  

	 	2.1.13	Without the prior written consent of Party A, they shall ensure that Party C shall not in any manner distribute dividends to its shareholders, provided that upon Party A’s written request, Party C shall immediately
distribute all distributable profits to its shareholders; 

  

	 	2.1.14	At the request of Party A, they shall appoint any persons designated by Party A as the director of Party C; 

  

	 	2.1.15	Without Party A’s prior written consent, they shall not engage in any business in competition with Party A or its affiliates; and 

 

	 	2.1.16	Unless otherwise required by PRC law, Party C shall not be dissolved or liquated without prior written consent by Party A. 

  

	 	2.2	Covenants of Party B and Party C 

 Party B hereby covenants as follows: 

 

	 	2.2.1	Without the prior written consent of Party A, Party B shall not sell, transfer, mortgage or dispose of in any other manner any legal or beneficial interest in the equity interests in Party C held by Party B, or allow
the encumbrance thereon of any security interest, except for the interest placed on these equity interests in accordance with Party B’s Equity Interest Pledge Agreement and Party B’s Power of Attorney; 

 

	 	2.2.2	Party B shall cause the shareholders’ meeting and/or the board of directors/executive director of Party C not to approve the sale, transfer, mortgage or disposition in any other manner of any legal or beneficial
interest in the equity interests in Party C held by Party B, or allow the encumbrance thereon of any security interest, without the prior written consent of Party A, except for the interest placed on these equity interests in accordance with Party
B’s Equity Interest Pledge Agreement and Party B’s Power of Attorney; 

  
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 4 

	 	2.2.3	Party B shall cause the shareholders’ meeting or the board of directors/executive director of Party C not to approve the merger or consolidation with any person, or the acquisition of or investment in any person,
without the prior written consent of Party A; 

  

	 	2.2.4	Party B shall immediately notify Party A of the occurrence or possible occurrence of any litigation, arbitration or administrative proceedings relating to the equity interests in Party C held by Party B;

  

	 	2.2.5	Party B shall cause the shareholders’ meeting or the board of directors/executive director of Party C to vote their approval of the transfer of the Optioned Interests as set forth in this Agreement and to take any
and all other actions that may be requested by Party A; 

  

	 	2.2.6	To the extent necessary to maintain Party B’s ownership in Party C, Party B shall execute all necessary or appropriate documents, take all necessary or appropriate actions and file all necessary or appropriate
complaints or raise necessary and appropriate defenses against all claims; 

  

	 	2.2.7	Party B shall appoint any designee of Party A as the director of Party C, at the request of Party A; 

  

	 	2.2.8	Party B hereby waives its right of first refusal to the transfer of equity interest by any other shareholder of Party C to Party A (if any), and gives consent to the execution by each other shareholder of Party C with
Party A and Party C the exclusive option agreement, the equity interest pledge agreement and the power of attorney similar to this Agreement, Party B’s Equity Interest Pledge Agreement and Party B’s Power of Attorney, and accepts not to
take any action in conflict with such documents executed by the other shareholders; 

  

	 	2.2.9	Party B shall promptly donate any profit, interest, dividend or proceeds of liquidation to Party A or any other person designated by Party A to the extent permitted under the applicable PRC laws; and 

 

	 	2.2.10	Party B shall strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by and among Party B, Party C and Party A, perform the obligations hereunder and thereunder, and
refrain from any action/omission that may affect the effectiveness and enforceability thereof. To the extent that Party B has any remaining rights with respect to the equity interests subject to this Agreement hereunder or under Party B’s
Equity Interest Pledge Agreement or under Party B’s Power of Attorney, Party B shall not exercise such rights except in accordance with the written instructions of Party A. 

  
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 5 

	3.	Representations and Warranties 

 Party B and Party C hereby represent and warrant
to Party A, jointly and severally, as of the date of this Agreement and each date of transfer of the Optioned Interests, that: 
  

	 	3.1	They have the authority to execute and deliver this Agreement and any share transfer contracts to which they are parties concerning the Optioned Interests to be transferred thereunder (each, a “Transfer
Contracts”), and to perform their obligations under this Agreement and any Transfer Contracts. Party B and Party C agree to enter into Transfer Contracts consistent with the terms of this Agreement upon Party A’s exercise of the Equity
Interest Purchase Option. This Agreement and the Transfer Contracts to which they are parties constitute or will constitute their legal, valid and binding obligations and shall be enforceable against them in accordance with the provisions thereof;

  

	 	3.2	The execution and delivery of this Agreement or any Transfer Contracts and the obligations under this Agreement or any Transfer Contracts shall not: (i) cause any violation of any applicable laws of China;
(ii) be inconsistent with the articles of association, bylaws or other organizational documents of Party C; (iii) cause the violation of any contracts or instruments to which they are a party or which are binding on them, or constitute any
breach under any contracts or instruments to which they are a party or which are binding on them; (iv) cause any violation of any condition for the grant and/or continued effectiveness of any licenses or permits issued to either of them; or
(v) cause the suspension or revocation of or imposition of additional conditions to any licenses or permits issued to either of them; 

  

	 	3.3	Party B has a good and merchantable title to the equity interests in Party C he holds. Except for Party B’s Equity Interest Pledge Agreement and Party B’s Power of Attorney, Party B has not placed any interest
on such equity interests; 

  

	 	3.4	Party C has a good and merchantable title to all of its assets, and has not placed any security interest on the aforementioned assets; 

 

	 	3.5	Party C does not have any outstanding debts, except for (i) debt incurred in the ordinary course of business; and (ii) debts disclosed to Party A for which Party A’s written consent has been obtained.

  

	 	3.6	Party C has complied with all laws and regulations of China applicable to asset acquisitions; and 

  

	 	3.7	There are no pending or threatened litigation, arbitration or administrative proceedings relating to the equity interests in Party C, assets of Party C or Party C. 

  
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	4.	Effective Date 

 This Agreement shall become effective on the date when the Equity
Transfer has been registered with the relevant administration for industry and commerce, and remain effective until all equity interests held by Party B in Party C have been transferred or assigned to Party A and/or any other person designated by
Party A in accordance with this Agreement. 
  

	5.	Governing Law and Resolution of Disputes 

  

	 	5.1	Governing law 

 The execution, effectiveness, construction, performance, amendment and
termination of this Agreement and the resolution of disputes hereunder shall be governed by the formally published and publicly available laws of China. Matters not covered by formally published and publicly available laws of China shall be governed
by international legal principles and practices. 
  

	 	5.2	Methods of Resolution of Disputes 

 In the event of any dispute with respect to the
construction and performance of this Agreement, the Parties shall first resolve the dispute through friendly negotiations. In the event the Parties fail to reach an agreement on the dispute within 30 days after either Party’s request to the
other Parties for resolution of the dispute through negotiations, either Party may submit the relevant dispute to the China International Economic and Trade Arbitration Commission for arbitration, in accordance with its Arbitration Rules. The
arbitration shall be conducted in Beijing, and the language used in arbitration shall be Chinese. The arbitration award shall be final and binding on all Parties. 
  

	6.	Taxes and Fees 

 Each Party shall pay any and all transfer and registration tax,
expenses and fees incurred thereby or levied thereon in accordance with the laws of China in connection with the preparation and execution of this Agreement and the Transfer Contracts, as well as the consummation of the transactions contemplated
under this Agreement and the Transfer Contracts. 
  

	7.	Notices 

  

	 	7.1	All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered personally or sent by registered mail, postage prepaid, by a commercial courier service or by
facsimile transmission to the address of such Party set forth below. A confirmation copy of each notice shall also be sent by email. The dates on which notices shall be deemed to have been effectively given shall be determined as follows:

  

	 	7.1.1	Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed effectively given on the date of receipt or refusal at the address specified for notices. 

 

	 	7.1.2	Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission (as evidenced by an automatically generated confirmation of transmission). 

  
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 7 

	 	7.2	For the purpose of notices, the addresses of the Parties are as follows: 

  

			
	Party A:	  	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd.
	Address:	  	Room 1325, Ruicheng Hotel, No.9 Xicui Road, Haidian District, Beijing, China
	Attn:	  	CHEN Xiangyu
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126
		
	Party B:	  	GUAN Song
	Address:	  	Unit B6, F9th and Unit B3 to B8, F7th, EVOC Technology Building, No.31 Gaoxin Central 4th Road, Nanshan District, Shenzhen
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126
		
	Party C:	  	Beijing ChuangmengWuxian Technology Co., Ltd.
	Address:	  	Unit B6, F9th and Unit B3 to B8, F7th, EVOC Technology Building, No.31 Gaoxin Central 4th Road , Nanshan District, Shenzhen.
	Attn:	  	CHEN Xiangyu
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126

  

	 	7.3	Any Party may at any time change its address for notices by a notice delivered to the other Parties in accordance with the terms hereof. 

 

	8.	Confidentiality 

 The Parties acknowledge that the existence and the terms of this
Agreement and any oral or written information exchanged between the Parties in connection with the preparation and performance this Agreement are regarded as confidential information. Each Party shall maintain confidentiality of all such
confidential information, and without obtaining the written consent of the other Party, it shall not disclose any relevant confidential information to any third parties, except for the information that: (a) is or will be in the public domain
(other than through the receiving Party’s unauthorized disclosure); (b) is under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders of the court or other government
authorities; or (c) is required to be disclosed by any Party to its shareholders, investors, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such shareholders, investors, legal counsels or
financial advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential information by the staff members or agencies hired by any Party shall be deemed disclosure of such
confidential information by such Party, which Party shall be held liable for breach of this Agreement. This Section shall survive the termination of this Agreement for any reason. 

  
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	9.	Further Warranties 

 The Parties agree to promptly execute documents that are
reasonably required for or are conducive to the implementation of the provisions and purposes of this Agreement and take further actions that are reasonably required for or are conducive to the implementation of the provisions and purposes of this
Agreement. 
  

	10.	Breach of Agreement 

  

	 	10.1	If Party B or Party C conducts any material breach of any term of this Agreement, Party A shall have right to terminate this Agreement and/or require Party B or Party C to compensate all damages; this Section 10
shall not prejudice any other rights of Party A herein; 

  

	 	10.2	Party B or Party C shall not have any right to terminate this Agreement in any event unless otherwise required by the applicable laws. 

 

	11.	Miscellaneous 

  

	 	11.1	Amendment, change and supplement 

 Any amendment, change and supplement to this
Agreement shall require the execution of a written agreement by all of the Parties. 
  

	 	11.2	Entire agreement 

 Except for the amendments, supplements or changes in writing executed
after the execution of this Agreement, this Agreement shall constitute the entire agreement reached by and among the Parties hereto with respect to the subject matter hereof, and shall supersede all prior oral and written consultations,
representations and contracts reached with respect to the subject matter of this Agreement. 
  

	 	11.3	Headings 

 The headings of this Agreement are for convenience only, and shall not be
used to interpret, explain or otherwise affect the meanings of the provisions of this Agreement. 
  

	 	11.4	Language 

 This Agreement is written in both Chinese and English language in three
copies, each Party having one copy with equal legal validity; in case there is any conflict between the Chinese version and the English version, the Chinese version shall prevail. 

 

	 	11.5	Severability 

 In the event that one or several of the provisions of this Agreement are
found to be invalid, illegal or unenforceable in any aspect in accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Agreement shall not be affected or compromised in any respect. The
Parties shall strive in good faith to replace such invalid, illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties, and the economic effect of such
effective provisions shall be as close as possible to the economic effect of those invalid, illegal or unenforceable provisions. 

  
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 9 

	 	11.6	Successors 

 This Agreement shall be binding on and shall inure to the interest of the
respective successors of the Parties and the permitted assigns of such Parties. 
  

	 	11.7	Survival 

 Any obligations that occurred or that are due as a result of this Agreement
upon the expiration or early termination of this Agreement shall survive the expiration or early termination thereof. The provisions of Sections 5, 8, 10 and this Section 11.7 shall survive the termination of this Agreement. 

 

	 	11.8	Waivers 

 Any Party may waive the terms and conditions of this Agreement, provided that
such a waiver must be provided in writing and shall require the signatures of the Parties. No waiver by any Party in certain circumstances with respect to a breach by other Parties shall operate as a waiver by such a Party with respect to any
similar breach in other circumstances. 
 The Remainder of this page is intentionally left blank 

  
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 10 

 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Exclusive Option Agreement as of the date first above written. 
  

					
	Party A:	 	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd.

  

			
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative

  

					
	Party B:	 	GUAN Song

  

			
	By:	 	 /s/ Guan Song

 

					
	Party C:	 	Beijing Chuangmeng Wuxian Technology Co., Ltd.

  

			
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal RepresentativeEX-10.23

 Exhibit 10.23 

Equity Interest Pledge Agreement 

This Equity Interest Pledge Agreement (this “Agreement”) has been executed by and among the following parties on November 29,
2013 in Beijing, the People’s Republic of China (“China” or the “PRC”) 
  

			
	Party A:	  	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd. (hereinafter “Pledgee”), a wholly foreign owned enterprise, organized and existing under the laws of the PRC, with its address at Room 1325,
Ruicheng Hotel, No.9 Xicui Road, Haidian District, Beijing, China;
		
	Party B:	  	CHEN Xiangyu (hereinafter “Pledgor”), a Chinese citizen with Chinese Identification No.:     ; and
		
	Party C:	  	Beijing Chuangmeng Wuxian Technology Co., Ltd., a limited liability company organized and existing under the laws of the PRC, with its address at Room 219, Building 15, No.90 Beiwa Road, Haidian District, Beijing,
China.

 In this Agreement, each of the Pledgee, the Pledgor and Party C shall be referred to as a “Party”
respectively, and they shall be collectively referred to as the “Parties”. 
 Whereas: 

 

	1.	Party C is a limited liability company registered in Shenzhen, China, engaging in the business of research, development and operation of mobile games and software. On October 10, 2013, LI Meiping transferred 10.26%
of the equity interest of the Party C to Party B. After the Equity Transfer, Party B holds 99% of the equity interests of Party C (the “Equity Transfer”). 

 

	2.	The Pledgor is a citizen of China who as of the date hereof holds 99% of the equity interests of Party C, representing RMB99,000 in the registered capital of Party C. Party C acknowledges the respective rights and
obligations of the Pledgor and the Pledgee under this Agreement, and intends to provide any necessary assistance in registering the Pledge; 

  

	3.	The Pledgee is a wholly foreign-owned enterprise registered in China. The Pledgee and Party C which is owned by the Pledgor have executed an Exclusive Business Cooperation Agreement (as defined below); Party C, the
Pledgee and the Pledgor have executed an Exclusive Option Agreement (as defined below); the Pledgor has executed a Power of Attorney (as defined below) in favor of the Pledgee; 

 

	4.	To ensure that Party C and the Pledgor fully perform their obligations under the Exclusive Business Cooperation Agreement, the Exclusive Option Agreement, and the Power of Attorney, the Pledgor hereby pledges to the
Pledgee all of the equity interest that the Pledgor holds in Party C as security for Party C’s and the Pledgor’s obligations under the Exclusive Business Cooperation Agreement, the Exclusive Option Agreement, and the Power of Attorney.

  
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 To perform the provisions of the Transaction Documents (as defined below), the Parties have
mutually agreed to execute this Agreement upon the following terms. 
  

	1.	Definitions 

 Unless otherwise provided herein, the terms below shall have the following
meanings: 
  

	 	1.1	Pledge: shall refer to the security interest granted by the Pledgor to the Pledgee pursuant to Section 2 of this Agreement, i.e., the right of the Pledgee to be paid in priority with the Equity Interest based on
the monetary valuation that such Equity Interest is converted into or from the proceeds from the auction or sale of the Equity Interest. 

  

	 	1.2	Equity Interest: shall refer to 99% equity interests in Party C currently held by the Pledgor, representing RMB 99,000 of the registered capital of Party C, and all of the equity interest hereafter acquired by the
Pledgor in Party C. 

  

	 	1.3	Term of the Pledge: shall refer to the term set forth in Section 3 of this Agreement. 

  

	 	1.4	Transaction Documents: shall refer to the Exclusive Business Cooperation Agreement executed by and between Party C and the Pledgee on April 19, 2012 (the “Exclusive Business Cooperation Agreement”), the
Exclusive Option Agreement executed by and among Party C, the Pledgee and the Pledgor on November 29, 2013 (the “Exclusive Option Agreement”), Power of Attorney executed on November 29, 2013 by the Pledgor (the “Power of
Attorney”) and any modification, amendment and restatement to the aforementioned documents. 

  

	 	1.5	Contract Obligations: shall refer to all the obligations of the Pledgor under the Exclusive Option Agreement, the Power of Attorney and this Agreement; all the obligations of Party C under the Exclusive Business
Cooperation Agreement, the Exclusive Option Agreement and this Agreement. 

  

	 	1.6	Secured Indebtedness: shall refer to all the direct, indirect and derivative losses and losses of anticipated profits, suffered by the Pledgee, incurred as a result of any Event of Default. The amount of such loss shall
be calculated in accordance with the reasonable business plan and profit forecast of the Pledgee, the consulting and service fees payable to the Pledgee under the Exclusive Business Cooperation Agreement, all expenses incurred in connection with
enforcement by the Pledgee of the Pledgor’s and/or Party C’s Contract Obligations and etc. 

  

	 	1.7	Event of Default: shall refer to any of the circumstances set forth in Section 7 of this Agreement. 

  

	 	1.8	Notice of Default: shall refer to the notice issued by the Pledgee in accordance with this Agreement declaring an Event of Default. 

  
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 2 

	2.	Pledge 

  

	 	2.1	The Pledgor agrees to pledge all the Equity Interest as security for performance of the Contract Obligations and payment of the Secured Indebtedness under this Agreement. Party C hereby assents that the Pledgor pledges
the Equity Interest to the Pledgee pursuant to this Agreement. 

  

	 	2.2	During the term of the Pledge, the Pledgee is entitled to receive dividends distributed on the Equity Interest. The Pledgor may receive dividends distributed on the Equity Interest only with prior written consent of the
Pledgee. Dividends received by the Pledgor on Equity Interest after the deduction of individual income tax paid by the Pledgor shall be, as required by the Pledgee, (1) deposited into an account designated and supervised by the Pledgee and used
to secure the Contract Obligations and pay the Secured Indebtedness prior and in preference to making any other payment; or (2) unconditionally donated to the Pledgee or any other person designated by the Pledgee to the extent permitted under
the applicable PRC laws. 

  

	 	2.3	The Pledgor may subscribe for a capital increase in Party C only with prior written consent of the Pledgee. Any equity interest obtained by the Pledgor as a result of the Pledgor’s subscription of the increased
registered capital of the Company shall also be deemed as Equity Interest. 

  

	 	2.4	In the event that Party C is required by PRC law to be liquidated or dissolved, any interest distributed to the Pledgor upon Party C’s dissolution or liquidation shall, upon the request of the Pledgee, be
(1) deposited into an account designated and supervised by the Pledgee and used to secure the Contract Obligations and pay the Secured Indebtedness prior and in preference to make any other payment; or (2) unconditionally donated to the
Pledgee or any other person designated by the Pledgee to the extent permitted under the applicable PRC laws. 

  

	3.	Term of the Pledge 

  

	 	3.1	The Pledge shall become effective on such date when the pledge of the Equity Interest contemplated herein is registered with the relevant administration for industry and commerce (the “AIC”). The Pledge shall
remain effective until all Contract Obligations have been fully performed and all Secured Indebtedness has been fully paid. The Pledgor and Party C shall (1) register the Pledge in the shareholders’ register of Party C within 3 business
days following the execution of this Agreement, and (2) submit an application to the AIC for the registration of the Pledge of the Equity Interest contemplated herein within 30 business days following the execution of this Agreement. The
parties covenant that for the purpose of registration of the Pledge, the parties hereto and all other shareholders of Party C shall submit to the AIC this Agreement or an equity interest pledge contract in the form required by the AIC at the
location of Party C which shall truly reflect the information of the Pledge hereunder (the “AIC Pledge Contract”). For matters not specified in the AIC Pledge Contract, the Parties shall be bound by the provisions of this Agreement. The
Pledgor and Party C shall submit all necessary documents and complete all necessary procedures, as required by the relevant PRC laws and regulations and the competent AIC, to ensure that the Pledge of the Equity Interest shall be registered with the
AIC as soon as possible after submission for filing. 

  

	 	3.2	During the Term of the Pledge, in the event the Pledgor and/or Party C fails to perform the Contract Obligations or pay Secured Indebtedness, the Pledgee shall have the right, but not the obligation, to exercise the
Pledge in accordance with the provisions of this Agreement. 

  
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	4.	Custody of Records for Equity Interest subject to the Pledge 

  

	 	4.1	During the Term of the Pledge set forth in this Agreement, the Pledgor shall deliver to the Pledgee’s custody the capital contribution certificate for the Equity Interest and the shareholders’ register
containing the Pledge within one week from the execution of this Agreement. The Pledgee shall have custody of such documents during the entire Term of the Pledge set forth in this Agreement. 

 

	5.	Representations and Warranties of the Pledgor and Party C 

 As of the execution date of
this Agreement, the Pledgor and Party C hereby jointly and severally represent and warrant to the Pledgee that: 
  

	 	5.1	The Pledgor is the sole legal and beneficial owner of the Equity Interest. 

  

	 	5.2	The Pledgee shall have the right to dispose of and transfer the Equity Interest in accordance with the provisions set forth in this Agreement. 

 

	 	5.3	Except for the Pledge, the Pledgor has not placed any security interest or other encumbrance on the Equity Interest. 

  

	 	5.4	The Pledgor and Party C have obtained any and all approvals and consents from the applicable government authorities and third parties (if required) for the execution, delivery and performance of this Agreement.

  

	 	5.5	The execution, delivery and performance of this Agreement will not: (i) violate any relevant PRC laws; (ii) conflict with Party C’s articles of association or other constitutional documents;
(iii) result in any breach of or constitute any default under any contract or instrument to which it is a party or by which it is otherwise bound; (iv) result in any violation of any condition for the grant and/or maintenance of any permit
or approval granted to any Party; or (v) cause any permit or approval granted to any Party to be suspended, cancelled or attached with additional conditions. 

  
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	6.	Covenants of the Pledgor and Party C 

  

	 	6.1	During the term of this Agreement, the Pledgor and Party C hereby jointly and severally covenant to the Pledgee: 

  

	 	6.1.1	The Pledgor shall not transfer the Equity Interest, place or permit the existence of any security interest or other encumbrance on the Equity Interest or any portion thereof, without the prior written consent of the
Pledgee, except for the performance of the Transaction Documents; 

  

	 	6.1.2	The Pledgor and Party C shall comply with the provisions of all laws and regulations applicable to the pledge of rights, and within five (5) days of receipt of any notice, order or recommendation issued or prepared
by the competent authorities regarding the Pledge, shall present the aforementioned notice, order or recommendation to the Pledgee, and shall comply with the aforementioned notice, order or recommendation or submit objections and representations
with respect to the aforementioned matters upon the Pledgee’s reasonable request or upon consent of the Pledgee; 

  

	 	6.1.3	The Pledgor and Party C shall promptly notify the Pledgee of any event or notice received by the Pledgor that may have an impact on the Equity Interest or any portion thereof, as well as any event or notice received by
the Pledgor that may have an impact on any guarantees and other obligations of the Pledgor arising out of this Agreement. 

  

	 	6.1.4	Party C shall complete the registration procedures for the extension of the operation term within three (3) months prior to the expiration of such term to maintain the validity of this Agreement. 

 

	 	6.2	The Pledgor agrees that the rights acquired by the Pledgee in accordance with this Agreement with respect to the Pledge shall not be interrupted or harmed by the Pledgor or any heirs or representatives of the Pledgor or
any other persons through any legal proceedings. 

  

	 	6.3	To protect or perfect the security interest granted by this Agreement for the Contract Obligations and Secured Indebtedness, the Pledgor hereby undertakes to execute in good faith and to cause other parties who have an
interest in the Pledge to execute all certificates, agreements, deeds and/or covenants required by the Pledgee. The Pledgor also undertakes to perform and to cause other parties who have an interest in the Pledge to perform actions required by the
Pledgee, to facilitate the exercise by the Pledgee of its rights and authority granted thereto by this Agreement, and to enter into all relevant documents regarding ownership of Equity Interest with the Pledgee or designee(s) of the Pledgee (natural
persons/legal persons). The Pledgor undertakes to provide the Pledgee within a reasonable time with all notices, the orders and decisions regarding the Pledge that are required by the Pledgee. 

 

	 	6.4	The Pledgor hereby undertakes to comply with and perform all guarantees, promises, agreements, representations and conditions under this Agreement. In the event of failure or partial performance of its guarantees,
promises, agreements, representations and conditions, the Pledgor shall indemnify the Pledgee for all losses resulting therefrom. 

  
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	7.	Event of Breach 

  

	 	7.1	The following circumstances shall be deemed an Event of Default: 

  

	 	7.1.1	The Pledgor’s breach of any obligations under the Transaction Documents and/or this Agreement. 

  

	 	7.1.2	Party C’s breach of any obligations under the Transaction Documents and/or this Agreement. 

  

	 	7.2	Upon notice or discovery of the occurrence of any circumstances or event that may lead to the aforementioned circumstances described in Section 7.1, the Pledgor and Party C shall immediately notify the Pledgee in
writing accordingly. 

  

	 	7.3	Unless an Event of Default set forth in Section 7.1 has been successfully resolved to the Pledgee’s satisfaction within twenty (20) days after the Pledgee and /or Party C delivers a notice to the Pledgor
requesting ratification of such Event of Default, the Pledgee may issue a Notice of Default to the Pledgor in writing at any time thereafter, demanding the Pledgor to immediately exercise the Pledge in accordance with the provisions of
Section 8 of this Agreement. 

  

	8.	Exercise of the Pledge 

  

	 	8.1	The Pledgee shall issue a written Notice of Default to the Pledgor when it exercises the Pledge. 

  

	 	8.2	Subject to the provisions of Section 7.3, the Pledgee may exercise the right to enforce the Pledge at any time after the issuance of the Notice of Default in accordance with Section 8.1. Once the Pledgee
elects to enforce the Pledge, the Pledgor shall cease to be entitled to any rights or interests associated with the Equity Interest. 

  

	 	8.3	After the Pledgee issues a Notice of Default to the Pledgor in accordance with Section 8.1, the Pledgee may exercise any remedy measure under the applicable PRC laws, the Transaction Documents and this Agreement,
including but not limited to being paid in priority with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from the auction or sale of the Equity Interest. The Pledgee shall not be
liable for any loss incurred by its duly exercise of such rights and powers. 

  
 Strictly Confidential

 6 

	 	8.4	The proceeds from the exercise of the Pledge by the Pledgee shall be used to pay for taxes and expenses incurred as a result of disposing the Equity Interest and to perform Contract Obligations and pay the Secured
Indebtedness to the Pledgee prior and in preference to any other payment. After the payment of the aforementioned amounts, the remaining balance shall be returned to the Pledgor or any other person who have rights to such balance under applicable
laws or be deposited to the local notary public office where the Pledgor resides, with all expenses incurred being borne by the Pledgor. To the extent permitted under the applicable PRC laws, the Pledgor shall unconditionally donate the
aforementioned proceeds to the Pledgee or any other person designated by the Pledgee. 

  

	 	8.5	The Pledgee may exercise any remedy measure available simultaneously or in any order. The Pledgee may exercise the right to being paid in priority with the Equity Interest based on the monetary valuation that such
Equity Interest is converted into or from the proceeds from the auction or sale of the Equity Interest under this Agreement, without exercising any other remedy measure first. 

 

	 	8.6	The Pledgee is entitled to designate an attorney or other representatives to exercise the Pledge on its behalf, and the Pledgor or Party C shall not raise any objection to such exercise. 

 

	 	8.7	When the Pledgee disposes of the Pledge in accordance with this Agreement, the Pledgor and Party C shall provide the necessary assistance to enable the Pledgee to enforce the Pledge in accordance with this Agreement.

  

	9.	Breach of Agreement 

  

	 	9.1	If the Pledgor or Party C conducts any material breach of any term of this Agreement, the Pledgee shall have right to terminate this Agreement and/or require the Pledgor or Party C to indemnify all damages; this
Section 9 shall not prejudice any other rights of the Pledgee herein; 

  

	 	9.2	The Pledgor or Party C shall not have any right to terminate this Agreement in any event unless otherwise required by the applicable laws. 

 

	10.	Assignment 

  

	 	10.1	Without the Pledgee’s prior written consent, the Pledgor and Party C shall not have the right to assign or delegate their rights and obligations under this Agreement. 

 

	 	10.2	This Agreement shall be binding on the Pledgor and his/her successors and permitted assigns, and shall be valid with respect to the Pledgee and each of its successors and assigns. 

  
 Strictly Confidential

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	 	10.3	At any time, the Pledgee may assign any and all of its rights and obligations under the Transaction Documents and this Agreement to its designee(s), in which case the assigns shall have the rights and obligations of the
Pledgee under the Transaction Documents and this Agreement, as if it were the original party to the Transaction Documents and this Agreement. 

  

	 	10.4	In the event of change of the Pledgee due to assignment, the Pledgor and/or Party C shall, at the request of the Pledgee, execute a new pledge agreement with the new pledgee on the same terms and conditions as this
Agreement, and register the same with the competent AIC. 

  

	 	10.5	The Pledgor and Party C shall strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by the Parties hereto or any of them, including the Transaction Documents, perform the
obligations hereunder and thereunder, and refrain from any action/omission that may affect the effectiveness and enforceability thereof. Any remaining rights of the Pledgor with respect to the Equity Interest pledged hereunder shall not be exercised
by the Pledgor except in accordance with the written instructions of the Pledgee. 

  

	11.	Termination 

  

	 	11.1	Upon the fulfillment of all Contract Obligations and the full payment of all Secured Indebtedness by the Pledgor and Party C, the Pledgee shall release the Pledge under this Agreement upon the Pledgor’s request as
soon as reasonably practicable and shall assist the Pledgor in de-registering the Pledge from the shareholders’ register of Party C and with the competent PRC local administration for industry and commerce. 

 

	 	11.2	The provisions under Sections 9, 13, 14 and 11.2 herein of this Agreement shall survive the expiration or termination of this Agreement. 

 

	12.	Handling Fees and Other Expenses 

 All fees and out of pocket expenses relating to this
Agreement, including but not limited to legal costs, costs of production, stamp tax and any other taxes and fees, shall be borne by Party C. 
  

	13.	Confidentiality 

 The Parties acknowledge that the existence and the terms of this
Agreement and any oral or written information exchanged between the Parties in connection with the preparation and performance this Agreement are regarded as confidential information. Each Party shall maintain the confidentiality of all such
confidential information, and without obtaining the written consent of the other Party, it shall not disclose any relevant confidential information to any third parties, except for the information that: (a) is or will be in the public domain
(other than through the receiving Party’s unauthorized disclosure); (b) is under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders of the court or other government
authorities; or (c) is required to be disclosed by any Party to its shareholders, directors, employees, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such shareholders, directors, employees,
legal counsels or financial advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential information by the shareholders, director, employees of or agencies engaged by any
Party shall be deemed disclosure of such confidential information by such Party and such Party shall be held liable for breach of this Agreement. 

  
 Strictly Confidential

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	14.	Governing Law and Resolution of Disputes 

  

	 	14.1	The execution, effectiveness, construction, performance, amendment and termination of this Agreement and the resolution of disputes hereunder shall be governed by the laws of China. 

 

	 	14.2	In the event of any dispute with respect to the construction and performance of this Agreement, the Parties shall first resolve the dispute through friendly negotiations. In the event the Parties fail to reach an
agreement on the dispute within 30 days after either Party’s request to the other Parties for resolution of the dispute through negotiations, either Party may submit the relevant dispute to the China International Economic and Trade Arbitration
Commission for arbitration, in accordance with its Arbitration Rules. The arbitration shall be conducted in Beijing. The arbitration award shall be final and binding on all Parties. 

 

	 	14.3	Upon the occurrence of any disputes arising from the construction and performance of this Agreement or during the pending arbitration of any dispute, except for the matters under dispute, the Parties to this Agreement
shall continue to exercise their respective rights under this Agreement and perform their respective obligations under this Agreement. 

  

	15.	Notices 

  

	 	15.1	All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered personally or sent by registered mail, prepaid postage, a commercial courier service or facsimile
transmission to the address of such party set forth below. A confirmation copy of each notice shall also be sent by E-mail. The dates on which notices shall be deemed to have been effectively given shall be determined as follows: 

 

	 	15.2	Notices given by personal delivery, courier service, registered mail or prepaid postage shall be deemed effectively given on the date of delivery or refusal at the address specified for notices. 

 

	 	15.3	Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission (as evidenced by an automatically generated confirmation of transmission). 

  
 Strictly Confidential

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	 	15.4	For the purpose of notices, the addresses of the Parties are as follows: 

  

			
	Party A:	  	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd.
	Address:	  	Room 1325, Ruicheng Hotel, No.9 Xicui Road, Haidian District, Beijing, China.
	Attn:	  	Chen Xiangyu
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126
		
	Party B:	  	CHEN Xiangyu
	Address:	  	Unit B6, F9th and Unit B3 to B8, F7th, EVOC Technology Building, No.31 Gaoxin Central 4th Road, Nanshan District, Shenzhen.
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126
		
	Party C:	  	Beijing ChuangmengWuxian Technology Co., Ltd.
	Address:	  	Unit B6, F9th and Unit B3 to B8, F7th, EVOC Technology Building, No.31 Gaoxin Central 4th Road, Nanshan District, Shenzhen.
	Attn:	  	CHEN Xiangyu
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126

  

	 	15.5	Any Party may at any time change its address for notices by a notice delivered to the other Parties in accordance with the terms hereof. 

 

	16.	Severability 

 In the event that one or several of the provisions of this Contract are
found to be invalid, illegal or unenforceable in any aspect in accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Contract shall not be affected or compromised in any respect. The
Parties shall strive in good faith to replace such invalid, illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties, and the economic effect of such
effective provisions shall be as close as possible to the economic effect of those invalid, illegal or unenforceable provisions. 
  

	17.	Attachments 

 The attachments set forth herein shall be an integral part of this
Agreement. 
  

	18.	Effectiveness 

  

	 	18.1	This Agreement shall become effective on the date when the Equity Transfer has been registered with the relevant AIC. 

  

	 	18.2	Any amendments, changes and supplements to this Agreement shall be in writing and shall become effective upon completion of the governmental filing procedures (if applicable) after the affixation of the signatures or
seals of the Parties. 

  
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	19.	Language and Counterparts 

 This Agreement is written in Chinese and English in four
copies. The Pledgor, the Pledgee and Party C shall hold one copy respectively and the other copy shall be used for registration. The Chinese version and English version shall have equal legal validity. 

The Remainder of this page is intentionally left blank 

  
 Strictly Confidential

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 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
  

			
	Party A:	  	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd.

			
	
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative

			
		
	Party B:	  	CHEN Xiangyu

			
		
	By:	 	 /s/ Chen Xiangyu

			
		
	Party C:	  	Beijing ChuangmengWuxian Technology Co., Ltd.

			
	
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative

  
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 12 

 Attachments: 
  

	1.	Shareholders’ Register of Party C; 

  

	2.	The Capital Contribution Certificate for Party C; 

  

	3.	Exclusive Business Cooperation Agreement. 

  

	4.	Exclusive Option Agreement 

  

	5.	Power of Attorney 

  
 Strictly Confidential

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 Attachment 1 

 Shareholders’ Register of 

Beijing Chuangmeng Wuxian Technology Co., Ltd. 

Shareholders’ Register of 

Beijing Chuangmeng Wuxian Technology Co., Ltd. 
  

	1.	Name of Shareholder: CHEN Xiangyu 

 ID Card No.:     

Address: No. 10 Gaoxin South 4th Road, Nanshan District, Shenzhen, Guangdong

 Capital Contribution: RMB 99,000 

Percentage of Shareholding: 99% 

Capital Contribution Certificate No.: 001 

CHEN Xiangyu holds 99% of the equity interests in Beijing Chuangmeng Wuxian Technology Co., Ltd. Such 99% equity interest shall be pledged to
Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd., and such pledge will be registered with the registration authority. 
  

	2.	Name of Shareholder: GUAN Song 

 ID Card No.:     

Address: 102, Block 5, Shekou Guiyuan, Nanshan District, Shenzhen, Guangdong 

Capital Contribution: RMB 1,000 

Percentage of Shareholding: 1% 

Capital Contribution Certificate No.: 002 

GUAN Song holds 1% of the equity interests in Beijing Chuangmeng Wuxian Technology Co., Ltd. Such 1% equity interest shall be pledged to
Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd., and such pledge will be registered with the registration authority. 

  
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 Shareholders’ Register of 

Beijing Chuangmeng Wuxian Technology Co., Ltd. 
  

(Signature page of Shareholders’ Register of Beijing Chuangmeng Wuxian Technology Co., Ltd.) 

 

			
	Beijing Chuangmeng Wuxian Technology Co., Ltd.
	
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative
	Date:	 	November 29, 2013

  
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 Attachment 2 

 Capital Contribution Certificate 

for Beijing Chuangmeng Wuxian Technology Co., Ltd. 

Capital Contribution Certificate 

for Beijing Chuangmeng Wuxian Technology Co., Ltd. 

(No: 001) 
 Company
Name: Beijing Chuangmeng Wuxian Technology Co., Ltd. 
 Date of Establishment: January 31, 2012 

Registered Capital: RMB 100,000 

Name of Shareholder: CHEN Xiangyu 

ID Card No.:     

Amount of the Paid-In Capital Held by the Shareholder: RMB 99,000 

It is hereby certified that CHEN Xiangyu has held RMB 99,000 in the registered capital of Beijing Chuangmeng Wuxian Technology Co., Ltd., which represents 99%
of the equity interests of the same company. Such 99% equity interest shall be pledged to Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd., and such pledge will be registered with the registration authority. 

 

			
	Beijing Chuangmeng Wuxian Technology Co., Ltd.
	
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative
	Date:	 	November 29, 2013

  
 Strictly Confidential

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 Attachment 3 

(Intentionally omitted) 

 Attachment 4 

(Intentionally omitted) 

 Attachment 5 

(Intentionally omitted) 

 Equity Interest Pledge Agreement 

This Equity Interest Pledge Agreement (this “Agreement”) has been executed by and among the following parties on November 29,
2013 in Beijing, the People’s Republic of China (“China” or the “PRC”) 
  

			
	Party A:	  	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd. (hereinafter “Pledgee”), a wholly foreign owned enterprise, organized and existing under the laws of the PRC, with its address at Room 1325,
Ruicheng Hotel, No.9 Xicui Road, Haidian District, Beijing, China;
		
	Party B:	  	GUAN Song (hereinafter “Pledgor”), a Chinese citizen with Chinese Identification No.:    ; and
		
	Party C:	  	Beijing Chuangmeng Wuxian Technology Co., Ltd., a limited liability company organized and existing under the laws of the PRC, with its address at Room 219, Building 15, No.90 Beiwa Road, Haidian District, Beijing,
China.

 In this Agreement, each of the Pledgee, the Pledgor and Party C shall be referred to as a “Party”
respectively, and they shall be collectively referred to as the “Parties”. 
 Whereas: 

 

	1.	Party C is a limited liability company registered in Shenzhen, China, engaging in the business of research, development and operation of mobile games and software. On October 10, 2013, LI Meiping transferred 1% of
the equity interest of the Party C to Party B. After the Equity Transfer, Party B holds 1% of the equity interests of Party C (the “Equity Transfer”). 

 

	2.	The Pledgor is a citizen of China who as of the date hereof holds 1% of the equity interests of Party C, representing RMB1,000 in the registered capital of Party C. Party C acknowledges the respective rights and
obligations of the Pledgor and the Pledgee under this Agreement, and intends to provide any necessary assistance in registering the Pledge; 

  

	3.	The Pledgee is a wholly foreign-owned enterprise registered in China. The Pledgee and Party C which is owned by the Pledgor have executed an Exclusive Business Cooperation Agreement (as defined below); Party C, the
Pledgee and the Pledgor have executed an Exclusive Option Agreement (as defined below); the Pledgor has executed a Power of Attorney (as defined below) in favor of the Pledgee; 

 

	4.	To ensure that Party C and the Pledgor fully perform their obligations under the Exclusive Business Cooperation Agreement, the Exclusive Option Agreement, and the Power of Attorney, the Pledgor hereby pledges to the
Pledgee all of the equity interest that the Pledgor holds in Party C as security for Party C’s and the Pledgor’s obligations under the Exclusive Business Cooperation Agreement, the Exclusive Option Agreement, and the Power of Attorney.

  
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 To perform the provisions of the Transaction Documents (as defined below), the Parties have
mutually agreed to execute this Agreement upon the following terms. 
  

	1.	Definitions 

 Unless otherwise provided herein, the terms below shall have the following
meanings: 
  

	 	1.1	Pledge: shall refer to the security interest granted by the Pledgor to the Pledgee pursuant to Section 2 of this Agreement, i.e., the right of the Pledgee to be paid in priority with the Equity Interest based on
the monetary valuation that such Equity Interest is converted into or from the proceeds from the auction or sale of the Equity Interest. 

  

	 	1.2	Equity Interest: shall refer to 1% equity interests in Party C currently held by the Pledgor, representing RMB 1,000 of the registered capital of Party C, and all of the equity interest hereafter acquired by the Pledgor
in Party C. 

  

	 	1.3	Term of the Pledge: shall refer to the term set forth in Section 3 of this Agreement. 

  

	 	1.4	Transaction Documents: shall refer to the Exclusive Business Cooperation Agreement executed by and between Party C and the Pledgee on April 19, 2012 (the “Exclusive Business Cooperation Agreement”), the
Exclusive Option Agreement executed by and among Party C, the Pledgee and the Pledgor on November 29, 2013 (the “Exclusive Option Agreement”), Power of Attorney executed on November 29, 2013 by the Pledgor (the “Power of
Attorney”) and any modification, amendment and restatement to the aforementioned documents. 

  

	 	1.5	Contract Obligations: shall refer to all the obligations of the Pledgor under the Exclusive Option Agreement, the Power of Attorney and this Agreement; all the obligations of Party C under the Exclusive Business
Cooperation Agreement, the Exclusive Option Agreement and this Agreement. 

  

	 	1.6	Secured Indebtedness: shall refer to all the direct, indirect and derivative losses and losses of anticipated profits, suffered by the Pledgee, incurred as a result of any Event of Default. The amount of such loss shall
be calculated in accordance with the reasonable business plan and profit forecast of the Pledgee, the consulting and service fees payable to the Pledgee under the Exclusive Business Cooperation Agreement, all expenses incurred in connection with
enforcement by the Pledgee of the Pledgor’s and/or Party C’s Contract Obligations and etc. 

  

	 	1.7	Event of Default: shall refer to any of the circumstances set forth in Section 7 of this Agreement. 

  

	 	1.8	Notice of Default: shall refer to the notice issued by the Pledgee in accordance with this Agreement declaring an Event of Default. 

  
 Strictly Confidential

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	2.	Pledge 

  

	 	2.1	The Pledgor agrees to pledge all the Equity Interest as security for performance of the Contract Obligations and payment of the Secured Indebtedness under this Agreement. Party C hereby assents that the Pledgor pledges
the Equity Interest to the Pledgee pursuant to this Agreement. 

  

	 	2.2	During the term of the Pledge, the Pledgee is entitled to receive dividends distributed on the Equity Interest. The Pledgor may receive dividends distributed on the Equity Interest only with prior written consent of the
Pledgee. Dividends received by the Pledgor on Equity Interest after the deduction of individual income tax paid by the Pledgor shall be, as required by the Pledgee, (1) deposited into an account designated and supervised by the Pledgee and used
to secure the Contract Obligations and pay the Secured Indebtedness prior and in preference to making any other payment; or (2) unconditionally donated to the Pledgee or any other person designated by the Pledgee to the extent permitted under
the applicable PRC laws. 

  

	 	2.3	The Pledgor may subscribe for a capital increase in Party C only with prior written consent of the Pledgee. Any equity interest obtained by the Pledgor as a result of the Pledgor’s subscription of the increased
registered capital of the Company shall also be deemed as Equity Interest. 

  

	 	2.4	In the event that Party C is required by PRC law to be liquidated or dissolved, any interest distributed to the Pledgor upon Party C’s dissolution or liquidation shall, upon the request of the Pledgee, be
(1) deposited into an account designated and supervised by the Pledgee and used to secure the Contract Obligations and pay the Secured Indebtedness prior and in preference to make any other payment; or (2) unconditionally donated to the
Pledgee or any other person designated by the Pledgee to the extent permitted under the applicable PRC laws. 

  

	3.	Term of the Pledge 

  

	 	3.1	The Pledge shall become effective on such date when the pledge of the Equity Interest contemplated herein is registered with the relevant administration for industry and commerce (the “AIC”). The Pledge shall
remain effective until all Contract Obligations have been fully performed and all Secured Indebtedness has been fully paid. The Pledgor and Party C shall (1) register the Pledge in the shareholders’ register of Party C within 3 business
days following the execution of this Agreement, and (2) submit an application to the AIC for the registration of the Pledge of the Equity Interest contemplated herein within 30 business days following the execution of this Agreement. The
parties covenant that for the purpose of registration of the Pledge, the parties hereto and all other shareholders of Party C shall submit to the AIC this Agreement or an equity interest pledge contract in the form required by the AIC at the
location of Party C which shall truly reflect the information of the Pledge hereunder (the “AIC Pledge Contract”). For matters not specified in the AIC Pledge Contract, the Parties shall be bound by the provisions of this Agreement. The
Pledgor and Party C shall submit all necessary documents and complete all necessary procedures, as required by the relevant PRC laws and regulations and the competent AIC, to ensure that the Pledge of the Equity Interest shall be registered with the
AIC as soon as possible after submission for filing. 

  

	 	3.2	During the Term of the Pledge, in the event the Pledgor and/or Party C fails to perform the Contract Obligations or pay Secured Indebtedness, the Pledgee shall have the right, but not the obligation, to exercise the
Pledge in accordance with the provisions of this Agreement. 

  
 Strictly Confidential

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	4.	Custody of Records for Equity Interest subject to the Pledge 

  

	 	4.1	During the Term of the Pledge set forth in this Agreement, the Pledgor shall deliver to the Pledgee’s custody the capital contribution certificate for the Equity Interest and the shareholders’ register
containing the Pledge within one week from the execution of this Agreement. The Pledgee shall have custody of such documents during the entire Term of the Pledge set forth in this Agreement. 

 

	5.	Representations and Warranties of the Pledgor and Party C 

 As of the execution date of
this Agreement, the Pledgor and Party C hereby jointly and severally represent and warrant to the Pledgee that: 
  

	 	5.1	The Pledgor is the sole legal and beneficial owner of the Equity Interest. 

  

	 	5.2	The Pledgee shall have the right to dispose of and transfer the Equity Interest in accordance with the provisions set forth in this Agreement. 

 

	 	5.3	Except for the Pledge, the Pledgor has not placed any security interest or other encumbrance on the Equity Interest. 

  

	 	5.4	The Pledgor and Party C have obtained any and all approvals and consents from the applicable government authorities and third parties (if required) for the execution, delivery and performance of this Agreement.

  

	 	5.5	The execution, delivery and performance of this Agreement will not: (i) violate any relevant PRC laws; (ii) conflict with Party C’s articles of association or other constitutional documents;
(iii) result in any breach of or constitute any default under any contract or instrument to which it is a party or by which it is otherwise bound; (iv) result in any violation of any condition for the grant and/or maintenance of any permit
or approval granted to any Party; or (v) cause any permit or approval granted to any Party to be suspended, cancelled or attached with additional conditions. 

 

	6.	Covenants of the Pledgor and Party C 

  

	 	6.1	During the term of this Agreement, the Pledgor and Party C hereby jointly and severally covenant to the Pledgee: 

  

	 	6.1.1	The Pledgor shall not transfer the Equity Interest, place or permit the existence of any security interest or other encumbrance on the Equity Interest or any portion thereof, without the prior written consent of the
Pledgee, except for the performance of the Transaction Documents; 

  
 Strictly Confidential

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	 	6.1.2	The Pledgor and Party C shall comply with the provisions of all laws and regulations applicable to the pledge of rights, and within five (5) days of receipt of any notice, order or recommendation issued or prepared
by the competent authorities regarding the Pledge, shall present the aforementioned notice, order or recommendation to the Pledgee, and shall comply with the aforementioned notice, order or recommendation or submit objections and representations
with respect to the aforementioned matters upon the Pledgee’s reasonable request or upon consent of the Pledgee; 

  

	 	6.1.3	The Pledgor and Party C shall promptly notify the Pledgee of any event or notice received by the Pledgor that may have an impact on the Equity Interest or any portion thereof, as well as any event or notice received by
the Pledgor that may have an impact on any guarantees and other obligations of the Pledgor arising out of this Agreement. 

  

	 	6.1.4	Party C shall complete the registration procedures for the extension of the operation term within three (3) months prior to the expiration of such term to maintain the validity of this Agreement. 

 

	 	6.2	The Pledgor agrees that the rights acquired by the Pledgee in accordance with this Agreement with respect to the Pledge shall not be interrupted or harmed by the Pledgor or any heirs or representatives of the Pledgor or
any other persons through any legal proceedings. 

  

	 	6.3	To protect or perfect the security interest granted by this Agreement for the Contract Obligations and Secured Indebtedness, the Pledgor hereby undertakes to execute in good faith and to cause other parties who have an
interest in the Pledge to execute all certificates, agreements, deeds and/or covenants required by the Pledgee. The Pledgor also undertakes to perform and to cause other parties who have an interest in the Pledge to perform actions required by the
Pledgee, to facilitate the exercise by the Pledgee of its rights and authority granted thereto by this Agreement, and to enter into all relevant documents regarding ownership of Equity Interest with the Pledgee or designee(s) of the Pledgee (natural
persons/legal persons). The Pledgor undertakes to provide the Pledgee within a reasonable time with all notices, the orders and decisions regarding the Pledge that are required by the Pledgee. 

 

	 	6.4	The Pledgor hereby undertakes to comply with and perform all guarantees, promises, agreements, representations and conditions under this Agreement. In the event of failure or partial performance of its guarantees,
promises, agreements, representations and conditions, the Pledgor shall indemnify the Pledgee for all losses resulting therefrom. 

  

	7.	Event of Breach 

  

	 	7.1	The following circumstances shall be deemed an Event of Default: 

  

	 	7.1.1	The Pledgor’s breach of any obligations under the Transaction Documents and/or this Agreement. 

  

	 	7.1.2	Party C’s breach of any obligations under the Transaction Documents and/or this Agreement. 

  
 Strictly Confidential

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	 	7.2	Upon notice or discovery of the occurrence of any circumstances or event that may lead to the aforementioned circumstances described in Section 7.1, the Pledgor and Party C shall immediately notify the Pledgee in
writing accordingly. 

  

	 	7.3	Unless an Event of Default set forth in Section 7.1 has been successfully resolved to the Pledgee’s satisfaction within twenty (20) days after the Pledgee and /or Party C delivers a notice to the Pledgor
requesting ratification of such Event of Default, the Pledgee may issue a Notice of Default to the Pledgor in writing at any time thereafter, demanding the Pledgor to immediately exercise the Pledge in accordance with the provisions of
Section 8 of this Agreement. 

  

	8.	Exercise of the Pledge 

  

	 	8.1	The Pledgee shall issue a written Notice of Default to the Pledgor when it exercises the Pledge. 

  

	 	8.2	Subject to the provisions of Section 7.3, the Pledgee may exercise the right to enforce the Pledge at any time after the issuance of the Notice of Default in accordance with Section 8.1. Once the Pledgee
elects to enforce the Pledge, the Pledgor shall cease to be entitled to any rights or interests associated with the Equity Interest. 

  

	 	8.3	After the Pledgee issues a Notice of Default to the Pledgor in accordance with Section 8.1, the Pledgee may exercise any remedy measure under the applicable PRC laws, the Transaction Documents and this Agreement,
including but not limited to being paid in priority with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from the auction or sale of the Equity Interest. The Pledgee shall not be
liable for any loss incurred by its duly exercise of such rights and powers. 

  

	 	8.4	The proceeds from the exercise of the Pledge by the Pledgee shall be used to pay for taxes and expenses incurred as a result of disposing the Equity Interest and to perform Contract Obligations and pay the Secured
Indebtedness to the Pledgee prior and in preference to any other payment. After the payment of the aforementioned amounts, the remaining balance shall be returned to the Pledgor or any other person who have rights to such balance under applicable
laws or be deposited to the local notary public office where the Pledgor resides, with all expenses incurred being borne by the Pledgor. To the extent permitted under the applicable PRC laws, the Pledgor shall unconditionally donate the
aforementioned proceeds to the Pledgee or any other person designated by the Pledgee. 

  
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	 	8.5	The Pledgee may exercise any remedy measure available simultaneously or in any order. The Pledgee may exercise the right to being paid in priority with the Equity Interest based on the monetary valuation that such
Equity Interest is converted into or from the proceeds from the auction or sale of the Equity Interest under this Agreement, without exercising any other remedy measure first. 

 

	 	8.6	The Pledgee is entitled to designate an attorney or other representatives to exercise the Pledge on its behalf, and the Pledgor or Party C shall not raise any objection to such exercise. 

 

	 	8.7	When the Pledgee disposes of the Pledge in accordance with this Agreement, the Pledgor and Party C shall provide the necessary assistance to enable the Pledgee to enforce the Pledge in accordance with this Agreement.

  

	9.	Breach of Agreement 

  

	 	9.1	If the Pledgor or Party C conducts any material breach of any term of this Agreement, the Pledgee shall have right to terminate this Agreement and/or require the Pledgor or Party C to indemnify all damages; this
Section 9 shall not prejudice any other rights of the Pledgee herein; 

  

	 	9.2	The Pledgor or Party C shall not have any right to terminate this Agreement in any event unless otherwise required by the applicable laws. 

 

	10.	Assignment 

  

	 	10.1	Without the Pledgee’s prior written consent, the Pledgor and Party C shall not have the right to assign or delegate their rights and obligations under this Agreement. 

 

	 	10.2	This Agreement shall be binding on the Pledgor and his/her successors and permitted assigns, and shall be valid with respect to the Pledgee and each of its successors and assigns. 

 

	 	10.3	At any time, the Pledgee may assign any and all of its rights and obligations under the Transaction Documents and this Agreement to its designee(s), in which case the assigns shall have the rights and obligations of the
Pledgee under the Transaction Documents and this Agreement, as if it were the original party to the Transaction Documents and this Agreement. 

  

	 	10.4	In the event of change of the Pledgee due to assignment, the Pledgor and/or Party C shall, at the request of the Pledgee, execute a new pledge agreement with the new pledgee on the same terms and conditions as this
Agreement, and register the same with the competent AIC. 

  

	 	10.5	The Pledgor and Party C shall strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by the Parties hereto or any of them, including the Transaction Documents, perform the
obligations hereunder and thereunder, and refrain from any action/omission that may affect the effectiveness and enforceability thereof. Any remaining rights of the Pledgor with respect to the Equity Interest pledged hereunder shall not be exercised
by the Pledgor except in accordance with the written instructions of the Pledgee. 

  
 Strictly Confidential

 7 

	11.	Termination 

  

	 	11.1	Upon the fulfillment of all Contract Obligations and the full payment of all Secured Indebtedness by the Pledgor and Party C, the Pledgee shall release the Pledge under this Agreement upon the Pledgor’s request as
soon as reasonably practicable and shall assist the Pledgor in de-registering the Pledge from the shareholders’ register of Party C and with the competent PRC local administration for industry and commerce. 

 

	 	11.2	The provisions under Sections 9, 13, 14 and 11.2 herein of this Agreement shall survive the expiration or termination of this Agreement. 

 

	12.	Handling Fees and Other Expenses 

 All fees and out of pocket expenses relating to this
Agreement, including but not limited to legal costs, costs of production, stamp tax and any other taxes and fees, shall be borne by Party C. 
  

	13.	Confidentiality 

 The Parties acknowledge that the existence and the terms of this
Agreement and any oral or written information exchanged between the Parties in connection with the preparation and performance this Agreement are regarded as confidential information. Each Party shall maintain the confidentiality of all such
confidential information, and without obtaining the written consent of the other Party, it shall not disclose any relevant confidential information to any third parties, except for the information that: (a) is or will be in the public domain
(other than through the receiving Party’s unauthorized disclosure); (b) is under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders of the court or other government
authorities; or (c) is required to be disclosed by any Party to its shareholders, directors, employees, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such shareholders, directors,
employees, legal counsels or financial advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential information by the shareholders, director, employees of or agencies engaged
by any Party shall be deemed disclosure of such confidential information by such Party and such Party shall be held liable for breach of this Agreement. 
  

	14.	Governing Law and Resolution of Disputes 

  

	 	14.1	The execution, effectiveness, construction, performance, amendment and termination of this Agreement and the resolution of disputes hereunder shall be governed by the laws of China. 

  
 Strictly Confidential

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	 	14.2	In the event of any dispute with respect to the construction and performance of this Agreement, the Parties shall first resolve the dispute through friendly negotiations. In the event the Parties fail to reach an
agreement on the dispute within 30 days after either Party’s request to the other Parties for resolution of the dispute through negotiations, either Party may submit the relevant dispute to the China International Economic and Trade Arbitration
Commission for arbitration, in accordance with its Arbitration Rules. The arbitration shall be conducted in Beijing. The arbitration award shall be final and binding on all Parties. 

 

	 	14.3	Upon the occurrence of any disputes arising from the construction and performance of this Agreement or during the pending arbitration of any dispute, except for the matters under dispute, the Parties to this Agreement
shall continue to exercise their respective rights under this Agreement and perform their respective obligations under this Agreement. 

  

	15.	Notices 

  

	 	15.1	All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered personally or sent by registered mail, prepaid postage, a commercial courier service or facsimile
transmission to the address of such party set forth below. A confirmation copy of each notice shall also be sent by E-mail. The dates on which notices shall be deemed to have been effectively given shall be determined as follows: 

 

	 	15.2	Notices given by personal delivery, courier service, registered mail or prepaid postage shall be deemed effectively given on the date of delivery or refusal at the address specified for notices. 

 

	 	15.3	Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission (as evidenced by an automatically generated confirmation of transmission). 

 

	 	15.4	For the purpose of notices, the addresses of the Parties are as follows: 

  

			
	Party A:	  	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd.
	Address:	  	Room 1325, Ruicheng Hotel, No.9 Xicui Road, Haidian District, Beijing, China.
	Attn:	  	Chen Xiangyu
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126
		
	Party B:	  	GUAN Song
	Address:	  	Unit B6, F9th and Unit B3 to B8, F7th, EVOC Technology Building, No.31 Gaoxin Central 4th Road, Nanshan District, Shenzhen.
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126

  
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 9 

 
			
		
	Party C:	  	Beijing ChuangmengWuxian Technology Co., Ltd.
	Address:	  	Unit B6, F9th and Unit B3 to B8, F7th, EVOC Technology Building, No.31 Gaoxin Central 4th Road, Nanshan District, Shenzhen.
	Attn:	  	CHEN Xiangyu
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126

  

	 	15.5	Any Party may at any time change its address for notices by a notice delivered to the other Parties in accordance with the terms hereof. 

 

	16.	Severability 

 In the event that one or several of the provisions of this Contract are
found to be invalid, illegal or unenforceable in any aspect in accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Contract shall not be affected or compromised in any respect. The
Parties shall strive in good faith to replace such invalid, illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties, and the economic effect of such
effective provisions shall be as close as possible to the economic effect of those invalid, illegal or unenforceable provisions. 
  

	17.	Attachments 

 The attachments set forth herein shall be an integral part of this
Agreement. 
  

	18.	Effectiveness 

  

	 	18.1	This Agreement shall become effective on the date when the Equity Transfer has been registered with the relevant AIC. 

  

	 	18.2	Any amendments, changes and supplements to this Agreement shall be in writing and shall become effective upon completion of the governmental filing procedures (if applicable) after the affixation of the signatures or
seals of the Parties. 

  

	19.	Language and Counterparts 

 This Agreement is written in Chinese and English in four
copies. The Pledgor, the Pledgee and Party C shall hold one copy respectively and the other copy shall be used for registration. The Chinese version and English version shall have equal legal validity. 

The Remainder of this page is intentionally left blank 

  
 Strictly Confidential

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 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
  

			
	Party A:	  	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd.

  

			
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative

  

			
	Party B:	  	GUAN Song

  

			
	By:	 	 /s/ Guan Song

			
		
	Party C:	  	Beijing Chuangmeng Wuxian Technology Co., Ltd.

			
	
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative

  
 Strictly Confidential

 11 

 Attachments: 
  

	1.	Shareholders’ Register of Party C 

  

	2.	The Capital Contribution Certificate for Party C 

  

	3.	Exclusive Business Cooperation Agreement 

  

	4.	Exclusive Option Agreement 

  

	5.	Power of Attorney 

  
 Strictly Confidential

 12 

 Attachment 1 

 Shareholders’ Register of 

Beijing Chuangmeng Wuxian Technology Co., Ltd. 

Shareholders’ Register of 

Beijing Chuangmeng Wuxian Technology Co., Ltd. 
  

	1.	Name of Shareholder: CHEN Xiangyu 

 ID Card No.:      

Address: No. 10 Gaoxin South 4th Road, Nanshan District, Shenzhen, Guangdong

 Capital Contribution: RMB 99,000 

Percentage of Shareholding: 99% 

Capital Contribution Certificate No.: 001 

CHEN Xiangyu holds 99% of the equity interests in Beijing Chuangmeng Wuxian Technology Co., Ltd. Such 99% equity interest shall be pledged to
Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd., and such pledge will be registered with the registration authority. 
  

	2.	Name of Shareholder: GUAN Song 

 ID Card No.:     

Address: 102, Block 5, Shekou Guiyuan, Nanshan District, Shenzhen, Guangdong 

Capital Contribution: RMB 1,000 

Percentage of Shareholding: 1% 

Capital Contribution Certificate No.: 002 

GUAN Song holds 1% of the equity interests in Beijing Chuangmeng Wuxian Technology Co., Ltd. Such 1% equity interest shall be pledged to
Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd., and such pledge will be registered with the registration authority. 

  
 Strictly Confidential

 1 

 Shareholders’ Register of 

Beijing Chuangmeng Wuxian Technology Co., Ltd. 
  

(Signature page of Shareholders’ Register of Beijing Chuangmeng Wuxian Technology Co., Ltd.) 

 

			
	Beijing Chuangmeng Wuxian Technology Co., Ltd.
	
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative
	Date:	 	November 29, 2013

  
 Strictly Confidential

 2 

 Attachment 2 

 Capital Contribution Certificate 

for Beijing Chuangmeng Wuxian Technology Co., Ltd. 

Capital Contribution Certificate 

for Beijing Chuangmeng Wuxian Technology Co., Ltd. 

(No: 002) 
 Company
Name: Beijing Chuangmeng Wuxian Technology Co., Ltd. 
 Date of Establishment: January 31, 2012 

Registered Capital: RMB 100,000 

Name of Shareholder: GUAN Song 

ID Card No.:     

Amount of the Paid-In Capital Held by the Shareholder: RMB 1,000 

It is hereby certified that GUAN Song has held RMB 1,000 in the registered capital of Beijing Chuangmeng Wuxian Technology Co., Ltd., which represents 1% of
the equity interests of the same company. Such 1% equity interest shall be pledged to Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd., and such pledge will be registered with the registration authority. 

 

			
	Beijing Chuangmeng Wuxian Technology Co., Ltd.
	
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative
	Date:	 	November 29, 2013

  
 Strictly Confidential

 1 

 Attachment 3 

(Intentionally omitted) 

 Attachment 4 

(Intentionally omitted) 

 Attachment 5 

(Intentionally omitted)

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