Document:

EX-10.5

 Exhibit 10.5 

TAX RECEIVABLE AGREEMENT
([                    ]1 REORGANIZATION) 

among 
 GODADDY INC., 

[                    ] 

and 

[                    ] 

Dated as of [                    ], 2015

  

	1 	NTD: replace with one of the following as applicable: (1) KKR Reorganization; (2) KKR Co-Invest Reorganization; (3) SLP Reorganization and (4) TCV Reorganization. 

 TABLE OF CONTENTS 
  

							
	 	  	 	  	Page	 
		
	 ARTICLE I DEFINITIONS
	  	 	2	  
			
	 Section 1.1
	  	 Definitions
	  	 	2	  
		
	 ARTICLE II DETERMINATION OF CERTAIN REALIZED TAX BENEFIT
	  	 	11	  
			
	 Section 2.1
	  	 Net Operating Losses
	  	 	11	  
	 Section 2.2
	  	 Tax Benefit Schedule
	  	 	11	  
	 Section 2.3
	  	 Procedures, Amendments
	  	 	12	  
		
	 ARTICLE III TAX BENEFIT PAYMENTS
	  	 	13	  
			
	 Section 3.1
	  	 Payments
	  	 	13	  
	 Section 3.2
	  	 No Duplicative Payments
	  	 	14	  
	 Section 3.3
	  	 Pro Rata Payments; Coordination of Benefits With Other Tax Receivable Agreements
	  	 	14	  
		
	 ARTICLE IV TERMINATION
	  	 	15	  
			
	 Section 4.1
	  	 Early Termination and Breach of Agreement
	  	 	15	  
	 Section 4.2
	  	 Early Termination Notice
	  	 	16	  
	 Section 4.3
	  	 Payment upon Early Termination
	  	 	17	  
		
	 ARTICLE V SUBORDINATION AND LATE PAYMENTS
	  	 	17	  
			
	 Section 5.1
	  	 Subordination
	  	 	17	  
	 Section 5.2
	  	 Late Payments by the Corporate Taxpayer
	  	 	18	  
		
	 ARTICLE VI NO DISPUTES; CONSISTENCY; COOPERATION
	  	 	18	  
			
	 Section 6.1
	  	 Participation in the Corporate Taxpayer’s and Desert Newco’s Tax Matters
	  	 	18	  
	 Section 6.2
	  	 Consistency
	  	 	18	  
	 Section 6.3
	  	 Cooperation
	  	 	18	  
		
	 ARTICLE VII MISCELLANEOUS
	  	 	19	  
			
	 Section 7.1
	  	 Notices
	  	 	19	  
	 Section 7.2
	  	 Counterparts
	  	 	19	  
	 Section 7.3
	  	 Entire Agreement; No Third Party Beneficiaries
	  	 	19	  
	 Section 7.4
	  	 Governing Law
	  	 	20	  
	 Section 7.5
	  	 Severability
	  	 	20	  
	 Section 7.6
	  	 Successors; Assignment; Amendments; Waivers
	  	 	20	  
	 Section 7.7
	  	 Titles and Subtitles
	  	 	20	  
	 Section 7.8
	  	 Resolution of Disputes
	  	 	20	  
	 Section 7.9
	  	 Reconciliation
	  	 	21	  
	 Section 7.10
	  	 Withholding
	  	 	22	  

  
 i 

							
	 Section 7.11
		 Admission of the Corporate Taxpayer into a Consolidated Group; Transfers of Corporate Assets
		 	22	  
	 Section 7.12
		 Confidentiality
		 	23	  

  
 ii 

 TAX RECEIVABLE AGREEMENT
([                    ] REORGANIZATION) 

This TAX RECEIVABLE AGREEMENT
([                    ] REORGANIZATION) (this “Agreement”), dated as of
[                    ], 2015, is hereby entered into by and among GoDaddy Inc., a Delaware corporation (together with its Subsidiaries that are
consolidated for U.S. federal income tax purposes, the “Corporate Taxpayer”), and [                    ]2, a [                    ] limited partnership (the “TRA Party”). 

RECITALS 
 WHEREAS, the
TRA Party indirectly holds or held member interests (the “Units”) in Desert Newco, LLC, a Delaware limited liability company (“Desert Newco”), which is classified as a partnership for United States federal income
tax purposes; 
 WHEREAS, the Corporate Taxpayer is the managing member of Desert Newco, and holds and will hold, directly and/or
indirectly, Units; 
 WHEREAS,
[                    ]3, a
[                    ] corporation (the “Feeder Corp”) is classified as an association taxable as a corporation for United States
federal income tax purposes; 
 WHEREAS, the TRA Party is the owner of the Feeder Corp; 

WHEREAS, pursuant to that [certain Merger Agreement], dated as of
[                    ], 2015, among the Corporate Taxpayer and the parties named therein, the Feeder Corp will merge with a Subsidiary of the
Corporate Taxpayer with the Feeder Corp surviving, and, immediately thereafter, the Feeder Corp will merge with and into the Corporate Taxpayer (the “Reorganization”); 

WHEREAS, as a result of the Reorganization, the Corporate Taxpayer will (i) be entitled to utilize the Pre-IPO NOLs, (ii) obtain the
benefit of the Original Basis Adjustment with respect to its share of the Original Assets relating to the Acquired Units and (iii) be entitled to Remedial Allocations in respect of the Acquired Units; 

WHEREAS, the Units held by the Exchange TRA Parties may be exchanged for [cash or] Class A common stock of the Corporate Taxpayer (the
“Class A Shares”), subject to the provisions of the LLC Agreement and the Exchange Agreement; 
 WHEREAS, the Other
Reorganization TRA Parties will enter into agreements with the Corporate Taxpayer similar in form and substance to this Agreement; 

 

	2 	NTD: replace with one of the following as applicable: (1) KKR 2006GDG Blocker LP. [and KKR 2006 AIV GP LLC]; (2) GDG Co-Invest Blocker L.P. [and GDG Co-Invest GP LLC]; (3) SLP III Kingdom
Feeder I, L.P. and (4) TCV VII (A) L.P. 

	3 	NTD: replace with one of the following as applicable: (1) KKR 2006 GDG Blocker Sub L.P.; (2) GDG Co-Invest Blocker Sub L.P.; (3) SLP III Kingdom Feeder Corp. and (4) TCV VII (A) GD
Investor, Inc. 

  
 1 

 WHEREAS, the income, gain, loss, expense, deduction and other Tax items of the Corporate Taxpayer
may be affected by (i) Basis Adjustments, (ii) Pre-IPO NOLs, (iii) Original Basis Adjustments, (iv) Remedial Allocations and (v) Imputed Interest (as such terms are defined in each Tax Receivable Agreement); 

WHEREAS, the parties to this Agreement desire to make certain arrangements with respect to the effect of the Basis Adjustments, Pre-IPO NOLs,
Original Basis Adjustment, Remedial Allocations and Imputed Interest on the liability for Taxes of the Corporate Taxpayer; 
 NOW,
THEREFORE, in consideration of the foregoing and the respective covenants and agreements set forth herein, and intending to be legally bound hereby, the parties hereto agree as follows: 

ARTICLE I 

DEFINITIONS 

Section 1.1 Definitions. As used in this Agreement, the terms set forth in this Article I shall have the following meanings (such
meanings to be equally applicable to both the singular and plural forms of the terms defined). 
 “Acquired Units” means
the Units acquired in the Reorganizations. 
 “Actual Tax Liability” means, with respect to any Taxable Year, the actual
liability for U.S. federal income Taxes of (i) the Corporate Taxpayer and (ii) without duplication, Desert Newco, but only with respect to U.S. federal income Taxes imposed on Desert Newco and allocable to the Corporate Taxpayer or to the
other members of the consolidated group of which the Corporate Taxpayer is the parent for such Taxable Year; provided that the actual liability for Taxes described in clauses (i) and (ii) shall be calculated assuming (x) any
Subsequently Acquired TRA Attributes do not exist, (y) so long as Desert Newco (or any successor entity) is a partnership for Tax purposes, the “remedial allocation method” of Treasury Regulations Section 1.704-3(d) is in effect
with respect to the differences between book basis and tax basis (calculated for purposes of Section 704(c) of the Code) as of the date of the closing of the Unit Purchase and (z) deductions of (and other impacts of) state taxes are
excluded. 
 “Advance Payment” is defined in Section 3.1(b) of this Agreement. 

“Affiliate” means, with respect to any Person, any other Person that directly or indirectly, through one or more
intermediaries, Controls, is Controlled by, or is under common Control with, such first Person.
 “Agreed Rate” means a per
annum rate of LIBOR plus 100 basis points. 
 “Agreement” is defined in the Preamble of this Agreement. 

“Amended Schedule” is defined in Section 2.3(b) of this Agreement. 

“Attributable” is defined in Section 3.1(b) of this Agreement. 

  
 2 

 “Attribute Schedule” is defined in Section 2.1 of this Agreement. 

“Basis Adjustments” shall have the meaning set forth in the Tax Receivable Agreement (Exchanges). 

A “Beneficial Owner” of a security is a Person who directly or indirectly, through any contract, arrangement, understanding,
relationship or otherwise, has or shares: (i) voting power, which includes the power to vote, or to direct the voting of, such security and/or (ii) investment power, which includes the power to dispose of, or to direct the disposition of,
such security. The terms “Beneficially Own” and “Beneficial Ownership” shall have correlative meanings. 

“Board” means the Board of Directors of the Corporate Taxpayer.

“Business Day” means a day, other than Saturday, Sunday or other day on which banks located in Phoenix, Arizona or New York
City, New York are authorized or required by law to close. 
 “Change of Control” means the occurrence of any of the
following events: 
  

	 	(i)	any Person or any group of Persons acting together which would constitute a “group” for purposes of Section 13(d) of the Securities and Exchange Act of 1934, or any successor provisions thereto, excluding
(x) a corporation or other entity owned, directly or indirectly, by the stockholders of the Corporate Taxpayer in substantially the same proportions as their ownership of stock in the Corporate Taxpayer and (y) any TRA Party, Exchange TRA
Party, Other Reorganization TRA Party or any of their Affiliates who is, or becomes the Beneficial Owner, directly or indirectly, of securities of the Corporate Taxpayer representing more than 50% of the combined voting power of the Corporate
Taxpayer’s then outstanding voting securities; or 

  

	 	(ii)	the following individuals cease for any reason to constitute a majority of the number of directors of the Corporate Taxpayer then serving: individuals who, on the IPO Date, constitute the Board and any new director
whose appointment or election by the Board or nomination for election by the Corporate Taxpayer’s shareholders was approved or recommended by a vote of at least two-thirds (2/3) of the directors then still in office who either were
directors on the IPO Date or whose appointment, election or nomination for election was previously so approved or recommended by the directors referred to in this clause (ii); or 

 

	 	(iii)	 there is consummated a merger or consolidation of the Corporate Taxpayer with any other corporation or other entity, and, immediately after the
consummation of such merger or consolidation, either (x) the Board immediately prior to the merger or consolidation does not constitute at least a majority of the board of directors of the company surviving the

  
 3 

	 	
merger or consolidation or, if the surviving company is a Subsidiary, the ultimate parent thereof, or (y) the voting securities of the Corporate Taxpayer immediately prior to such merger or
consolidation do not continue to represent or are not converted or exchanged into more than 50% of the combined voting power of the then outstanding voting securities of the Person resulting from such merger or consolidation or, if the surviving
company is a Subsidiary, the ultimate parent thereof; or 

  

	 	(iv)	the shareholders of the Corporate Taxpayer approve a plan of complete liquidation or dissolution of the Corporate Taxpayer or there is consummated an agreement or series of related agreements for the sale, lease or
other disposition, directly or indirectly, by the Corporate Taxpayer of all or substantially all of the Corporate Taxpayer’s assets, other than such sale or other disposition by the Corporate Taxpayer of all or substantially all of the
Corporate Taxpayer’s assets to an entity, at least 50% of the combined voting power of the voting securities of which are owned by shareholders of the Corporate Taxpayer in substantially the same proportions as their ownership of the Corporate
Taxpayer immediately prior to such sale. 

 Notwithstanding the foregoing, except with respect to clause (ii) and clause (iii)(x) above,
a “Change of Control” shall not be deemed to have occurred by virtue of the consummation of any transaction or series of integrated transactions immediately following which the record holders of the shares of the Corporate Taxpayer
immediately prior to such transaction or series of transactions continue to have substantially the same proportionate ownership in, and own substantially all of the shares of, an entity which owns all or substantially all of the assets of the
Corporate Taxpayer immediately following such transaction or series of transactions. 
 “Class A Shares” is defined in the
Recitals of this Agreement. 
 “Code” means the United States Internal Revenue Code of 1986, as amended. 

“Combined State Tax Rate” means five (5) percent. 

“Control” means the possession, direct or indirect, of the power to direct or cause the direction of the management and
policies of a Person, whether through ownership of voting securities, by contract or otherwise. 
 “Corporate Taxpayer” is
defined in the Preamble of this Agreement. 
 “Corporate Taxpayer Return” means the U.S. federal income Tax Return of the
Corporate Taxpayer filed with respect to Taxes of any Taxable Year. 
 “Cumulative Net Realized Tax Benefit” for a Taxable
Year means the cumulative amount of Realized Tax Benefits for all Taxable Years of the Corporate Taxpayer, up to and including such Taxable Year, net of the cumulative amount of Realized Tax Detriments for the same period. The Realized Tax Benefit
and Realized Tax Detriment for each Taxable Year shall be determined based on the most recent Tax Benefit Schedules or Amended Schedules, if any, in existence at the time of such determination. 

  
 4 

 “Default Rate” means a per annum rate of LIBOR plus 500 basis points.

“Desert Newco” is defined in the Recitals of this Agreement. 

“Determination” shall have the meaning ascribed to such term in Section 1313(a) of the Code or any other event
(including the execution of IRS Form 870-AD) that finally and conclusively establishes the amount of any liability for Tax and shall also include the acquiescence of the Corporate Taxpayer to the amount of any assessed liability for Tax. 

“Dispute” has the meaning set forth in Section 7.8(a) of this Agreement. 

“Early Termination Date” means the date of an Early Termination Notice for purposes of determining the Early Termination
Payment. 
 “Early Termination Effective Date” is defined in Section 4.2 of this Agreement. 

“Early Termination Notice” is defined in Section 4.2 of this Agreement. 

“Early Termination Schedule” is defined in Section 4.2 of this Agreement.

“Early Termination Payment” is defined in Section 4.3(b) of this Agreement. 

“Early Termination Rate” means a per annum rate of the lesser of (i) 6.5%, compounded annually, and (ii) LIBOR plus
100 basis points. 
 “Exchange” shall have the meaning set forth in the Tax Receivable Agreement (Exchanges). 

“Exchange Agreement” shall have the meaning set forth in the Tax Receivable Agreement (Exchanges). 

“Exchange Schedule” shall have the meaning set forth in the Tax Receivable Agreement (Exchanges). 

“Exchange TRA Parties” means “TRA Parties” as defined in the Tax Receivable Agreement (Exchanges). 

“Expert” is defined in Section 7.9 of this Agreement. 

“Feeder Corp” is defined in the Recitals of this Agreement. 

“Hypothetical Tax Liability” means, with respect to any Taxable Year, the liability for U.S. federal income Taxes of
(i) the Corporate Taxpayer and (ii) without duplication, Desert Newco, but only with respect to U.S. federal income Taxes imposed on Desert Newco and allocable to the Corporate Taxpayer or to the other members of the consolidated group of
which the Corporate Taxpayer is the parent, in each case using the same methods, elections, 

  
 5 

 
conventions, U.S. federal income tax rate and similar practices used on the relevant Corporate Taxpayer Return, but (i) using the Non-Stepped Up Tax Basis, (ii) without taking into
account any Remedial Allocations (as defined in each Tax Receivable Agreement), (iii) without taking into account the use of Pre-IPO NOLs (as defined in each Tax Receivable Agreement), if any, and (iv) excluding any deduction attributable
to Imputed Interest (as defined in each Tax Receivable Agreement) for the Taxable Year. Hypothetical Tax Liability shall be determined without taking into account the carryover or carryback of any Tax item or attribute (or portions thereof) that is
available for use because of any Basis Adjustments, any Pre-IPO NOLs (as defined in each Tax Receivable Agreement), the Original Basis Adjustment, any Remedial Allocations (as defined in each Tax Receivable Agreement) and any Imputed Interest (as
defined in each Tax Receivable Agreement). Furthermore, the Hypothetical Tax Liability shall be calculated assuming (x) any Subsequently Acquired TRA Attributes do not exist, (y) so long as Desert Newco (or any successor entity) is a
partnership for Tax purposes, the “remedial allocation method” of Treasury Regulations Section 1.704-3(d) is in effect with respect to differences between book basis and tax basis (calculated for purposes of Section 704(c) of the
Code) as of the date of the closing of the Unit Purchase and (z) deductions of (and other impacts of) state income taxes are excluded. 

“Imputed Interest” in respect of a TRA Party shall mean any interest imputed under Section 1272, 1274 or 483 or other
provision of the Code with respect to the Corporate Taxpayer’s payment obligations in respect of such TRA Party under this Agreement. 

“Interest Amount” is defined in Section 3.1(b) of this Agreement. 

“IPO” means the initial public offering of Class A Shares by the Corporate Taxpayer. 

“IPO Date” means the closing date of the IPO. 

“IRS” means the United States Internal Revenue Service. 

“KKR Co-Invest Reorganization TRA Parties” means “TRA Parties” as defined in the Tax Receivable Agreement (KKR
Co-Invest Reorganization). 
 “KKR Reorganization TRA Parties” means “TRA Parties” as defined in the Tax
Receivable Agreement (KKR Reorganization). 
 “LIBOR” means during any period, an interest rate per annum equal to the
one-year LIBOR reported, on the date two days prior to the first day of such period, on the Telerate Page 3750 (or if such screen shall cease to be publicly available, as reported on Reuters Screen page “LIBOR01” or by any other publicly
available source of such market rate) for London interbank offered rates for United States dollar deposits for such period. 
 “LLC
Agreement” means, with respect to Desert Newco, the Second Amended and Restated Limited Liability Company Agreement of Desert Newco, as amended from time to time. 

  
 6 

 “Market Value” shall have the meaning set forth in the Tax Receivable Agreement
(Exchanges). 
 “Material Objection Notice” has the meaning set forth in Section 4.2 of this Agreement. 

“Merger Agreement” means
[                    ]. 
 “Net
Tax Benefit” is defined in Section 3.1(b) of this Agreement. 
 “Non-Stepped Up Tax Basis” means, with
respect to any Reference Asset or Original Asset at any time, the Tax basis that such asset would have had at such time if (i) no Basis Adjustments had been made and (ii) there had been no Original Basis Adjustment. 

“Objection Notice” has the meaning set forth in Section 2.3(a) of this Agreement. 

“Original Assets” means the assets owned by Desert Newco, or any of its direct or indirect Subsidiaries treated as a
partnership or disregarded entity (but only if such indirect Subsidiaries are held only through Subsidiaries treated as partnerships or disregarded entities) for purposes of the applicable Tax, at the time of the IPO. Original Assets also include
any asset that is “substituted basis property” under Section 7701(a)(42) of the Code with respect to any Original Asset. 

“Original Basis Adjustment” means (i) the adjustment to the tax basis of the Original Assets as a result of the
transactions pursuant to the Unit Purchase Agreement among Gorilla Acquisition LLC, Desert Newco, and The Go Daddy Group, Inc. dated as of July 1, 2011 and (ii) any subsequent adjustment in the tax basis of an Original Asset determined, in
whole or in part, by reference to any prior Original Basis Adjustment. 
 “Other Reorganization TRA Parties” means the [KKR
Reorganization TRA Parties], the [KKR Co-Invest Reorganization TRA Parties], the [SLP Reorganization TRA Parties] and the [TCV Reorganization TRA Parties]. 

“Other Tax Receivable Agreements” means the Tax Receivable Agreements other than this Agreement. 

“Person” means any individual, corporation, firm, partnership, joint venture, limited liability company, estate, trust,
business association, organization, governmental entity or other entity. 
 “Pre-IPO NOLs” means [certain net operating
losses, capital losses, disallowed interest expense carryforwards under Section 163(j) of the Code and credit carryforwards of the Feeder Corp relating to taxable periods ending on or prior to the IPO Date]. 

“Realized Tax Benefit” means, for a Taxable Year, the sum of (i) the excess, if any, of the Hypothetical Tax Liability
over the Actual Tax Liability and (ii) the State Tax Benefit. If all or a portion of the actual liability for such Taxes for the Taxable Year arises as a result of an audit by a Taxing Authority of any Taxable Year, such liability shall not be
included in determining the Realized Tax Benefit unless and until there has been a Determination. 

  
 7 

 “Realized Tax Detriment” means, for a Taxable Year, the sum of (i) the
excess, if any, of the Actual Tax Liability over the Hypothetical Tax Liability and (ii) the State Tax Detriment. If all or a portion of the actual liability for such Taxes for the Taxable Year arises as a result of an audit by a Taxing
Authority of any Taxable Year, such liability shall not be included in determining the Realized Tax Detriment unless and until there has been a Determination. 

“Reconciliation Dispute” has the meaning set forth in Section 7.9 of this Agreement. 

“Reconciliation Procedures” has the meaning set forth in Section 2.3(a) of this Agreement. 

“Reference Asset” means an asset that is held by Desert Newco, or by any of its direct or indirect Subsidiaries treated as a
partnership or disregarded entity (but only if such indirect Subsidiaries are held only through Subsidiaries treated as partnerships or disregarded entities) for purposes of the applicable Tax, at the time of an Exchange. A Reference Asset also
includes any asset that is “substituted basis property” under Section 7701(a)(42) of the Code with respect to a Reference Asset. 

“Remedial Allocations” means the allocations made under Section 704(c) of the Code (including “remedial items”
and “offsetting remedial items”) in respect of the Units acquired in the Reorganizations or through Exchanges using the “remedial allocation method” of Treasury Regulations Section 1.704-3(d) with respect to differences
between book basis and tax basis (calculated for purposes of Section 704(c) of the Code) as of the date of the closing of the Unit Purchase. For the avoidance of doubt, Remedial Allocations include only those items allocated with respect to
Units acquired in the Reorganizations or Exchanges and do not include any items allocated with respect to Units acquired by Corporate Taxpayer from Desert Newco in exchange for cash. 

“Reorganization” is defined in the Recitals of this Agreement. 

“Reorganizations” means collectively each Reorganization as defined in each of [the Tax Receivable Agreement (KKR
Reorganization)], [the Tax Receivable Agreement (KKR Co-Invest Reorganization)], [the Tax Receivable Agreement (SLP Reorganization)] and [the Tax Receivable Agreement (TCV Reorganization)]. 

“Schedule” means any of the following: (i) the Attribute Schedule, (ii) a Tax Benefit Schedule, or (iii) the
Early Termination Schedule. 
 “Senior Obligations” is defined in Section 5.1 of this Agreement. 

[“SLP Reorganization TRA Parties” means “TRA Parties” as defined in the Tax Receivable Agreement (SLP
Reorganization).] 

  
 8 

 “State Tax Benefit” means, for a Taxable Year, the excess, if any, of the
Hypothetical Tax Liability over the Actual Tax Liability; provided that, for purposes of determining the State Tax Benefit, each of the Hypothetical Tax Liability and the Actual Tax Liability shall be calculated using the Combined State Tax Rate
instead of the rates applicable for U.S. federal income tax purposes. 
 “State Tax Detriment” means, for a Taxable Year,
the excess, if any, of the Actual Tax Liability over the Hypothetical Tax Liability; provided that, for purposes of determining the State Tax Detriment, each of the Actual Tax Liability and the Hypothetical Tax Liability shall be calculated using
the Combined State Tax Rate instead of the rates applicable for U.S. federal income tax purposes. 
 “Subsequently Acquired TRA
Attributes” means any net operating losses or other tax attributes to which any of the Corporate Taxpayer, Desert Newco or any of their Subsidiaries become entitled as a result of a transaction (other than any Exchanges) after the IPO Date
to the extent such net operating losses and other tax attributes are subject to a tax receivable agreement (or comparable agreement) entered into by the Corporate Taxpayer, Desert Newco or any of their Subsidiaries pursuant to which the Corporate
Taxpayer, Desert Newco or any of their Subsidiaries are obligated to pay over amounts with respect to tax benefits resulting from such net operating losses or other tax attributes. 

“Subsidiaries” means, with respect to any Person, as of any date of determination, any other Person as to which such Person,
owns, directly or indirectly, or otherwise controls more than 50% of the voting power or other similar interests or the sole general partner interest or managing member or similar interest of such Person. 

“Tax Benefit Payment” is defined in Section 3.1(b) of this Agreement. 

“Tax Benefit Schedule” is defined in Section 2.2 of this Agreement. 

“Tax Receivable Agreements” shall mean this Agreement, [the Tax Receivable Agreement (KKR Reorganization)], [the Tax
Receivable Agreement (KKR Co-Invest Reorganization)], [the Tax Receivable Agreement (SLP Reorganization)], [the Tax Receivable Agreement (TCV Reorganization)] and the Tax Receivable Agreement (Exchanges). 

“Tax Receivable Agreement (Exchanges)” means the Tax Receivable Agreement (Exchanges), dated as of
[                    ], 2015, by and among the Corporate Taxpayer and the persons named therein, including any amendment thereto. 

[“Tax Receivable Agreement (KKR Reorganization)” means the Tax Receivable Agreement (KKR Reorganization), dated as of
[                    ], 2015, by and among the Corporate Taxpayer and the persons named therein, including any amendment thereto.] 

[“Tax Receivable Agreement (KKR Co-Invest Reorganization)” means the Tax Receivable Agreement (KKR Co-Invest Reorganization),
dated as of [                    ], 2015, by and among the Corporate Taxpayer and the persons named therein, including any amendment thereto.] 

  
 9 

 [“Tax Receivable Agreement (SLP Reorganization)” means the Tax Receivable
Agreement (SLP Reorganization), dated as of [                    ], 2015, by and among the Corporate Taxpayer and the persons named therein,
including any amendment thereto.] 
 [“Tax Receivable Agreement (TCV Reorganization)” means the Tax Receivable Agreement
(TCV Reorganization), dated as of [                    ], 2015, by and among the Corporate Taxpayer and the persons named therein, including any
amendment thereto.] 
 “Tax Return” means any return, declaration, report or similar statement required to be filed with
respect to Taxes (including any attached schedules), including, without limitation, any information return, claim for refund, amended return and declaration of estimated Tax. 

“Taxable Year” means a taxable year of the Corporate Taxpayer as defined in Section 441(b) of the Code or comparable
section of state or local tax law, as applicable (and, therefore, for the avoidance of doubt, may include a period of less than 12 months for which a Tax Return is made), ending on or after the IPO Date. 

“Taxes” means any and all United States federal taxes, assessments or similar charges that are based on or measured with
respect to net income or profits, and any interest related to such Tax. 
 “Taxing Authority” shall mean any domestic,
federal, national, state, county or municipal or other local government, any subdivision, agency, commission or authority thereof, or any quasi-governmental body exercising any taxing authority or any other authority exercising Tax regulatory
authority. 
 [“TCV Reorganization TRA Parties” means “TRA Parties” as defined in the Tax Receivable Agreement
(TCV Reorganization).] 
 “TRA Party” is defined in the Preamble of this Agreement. 

“Treasury Regulations” means the final, temporary and proposed regulations under the Code promulgated from time to time
(including corresponding provisions and succeeding provisions) as in effect for the relevant taxable period. 
 “Unit
Purchase” means the purchase of units pursuant to the Unit Purchase Agreement among Gorilla Acquisition LLC, Desert Newco, and The Go Daddy Group, Inc. dated as of July 1, 2011. 

“Units” is defined in the Recitals of this Agreement. 

“Valuation Assumptions” shall mean, as of an Early Termination Date, the assumptions that in each Taxable Year ending on or
after such Early Termination Date, (1) the Corporate Taxpayer will have taxable income sufficient to fully utilize (i) the deductions arising from the Basis Adjustments, the Original Basis Adjustment, Remedial Allocations and the Imputed
Interest during such Taxable Year or future Taxable Years (including, for the avoidance of doubt, Basis Adjustments and Imputed Interest that would result from future Tax Benefit 

  
 10 

 
Payments that would be paid in accordance with the Valuation Assumptions) in which such deductions would become available and (ii) any loss or credit carryovers generated by deductions
arising from Basis Adjustments, the Original Basis Adjustment, Remedial Allocations or Imputed Interest that are available as of the date of such Early Termination Date and any Pre-IPO NOLs that have not been previously utilized in determining a Tax
Benefit Payment as of the date of such Early Termination Date, (2) the United States federal income tax rates that will be in effect for each such Taxable Year will be those specified for each such Taxable Year by the Code and other law as in
effect on the Early Termination Date, (3) any non-amortizable assets will be disposed of on the fifteenth anniversary of the applicable Basis Adjustment (or on the fifteenth anniversary of the IPO in the case of any non-amortizable assets that
is an Original Asset) in a fully taxable transaction for U.S. federal income tax purposes; provided, that in the event of a Change of Control, such non-amortizable assets shall be deemed disposed of at the time of sale of the relevant asset
(if earlier than such fifteenth anniversary), and (4) if, at the Early Termination Date, there are Units that have not been Exchanged, then each such Unit shall be deemed to be Exchanged for the Market Value of the Class A Shares and the
amount of cash that would be transferred if the Exchange occurred on the Early Termination Date. 
 ARTICLE II 

DETERMINATION OF CERTAIN REALIZED TAX BENEFIT 

Section 2.1 Attribute Schedule. Following the IPO Date, at least 60 calendar days prior to the filing of the U.S. federal income
Tax Return of the Corporate Taxpayer for the Taxable Year that includes the IPO Date, the Corporate Taxpayer shall deliver to the TRA Party a schedule (the “Attribute Schedule”) that shows, in reasonable detail, the information
necessary to perform the calculations required by this Agreement, including estimates of (i) the actual unadjusted tax basis of the Original Assets as of immediately prior to the IPO Date, (ii) the Original Basis Adjustment, (iii) the
period or periods, if any, over which the Original Assets are amortizable and/or depreciable, (iv) the period or periods, if any, over which the Original Basis Adjustment is amortizable and/or depreciable (which, for non-amortizable assets
shall be based on the Valuation Assumptions in connection with an Early Termination Payment or a Change of Control), (v) projections of the yearly amount of Remedial Allocations over the term of this Agreement, (vi) any applicable
limitations on the use of the Pre-IPO NOLs for Tax purposes (including under Section 382 of the Code). 
 Section 2.2 Tax
Benefit Schedule. 
 (a) Tax Benefit Schedule. Within ninety (90) calendar days after the filing of the U.S. federal income
tax return of the Corporate Taxpayer for any Taxable Year, the Corporate Taxpayer shall provide to the TRA Party a schedule showing, in reasonable detail, the calculation of the Tax Benefit Payment in respect of the TRA Party for such Taxable Year
and the calculation of the Realized Tax Benefit and Realized Tax Detriment and components thereof (a “Tax Benefit Schedule”). Each Tax Benefit Schedule will become final as provided in Section 2.3(a) and may be amended as
provided in Section 2.3(b) (subject to the procedures set forth in Section 2.3(b)).

  
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 (b) Applicable Principles. For purposes of calculating the Realized Tax Benefit or
Realized Tax Detriment for any period, carryovers or carrybacks of any Tax item attributable to the Basis Adjustments, Pre-IPO NOLs, Original Basis Adjustment, Remedial Allocations and Imputed Interest shall be considered to be subject to the rules
of the Code and the Treasury Regulations, as applicable, governing the use, limitation and expiration of carryovers or carrybacks of the relevant type. If a carryover or carryback of any Tax item includes a portion that is attributable to the Basis
Adjustment, Pre-IPO NOLs, Original Basis Adjustment, Remedial Allocations, or Imputed Interest and another portion that is not, such respective portions shall be considered to be used in accordance with the “with and without” methodology.

 Section 2.3 Procedures, Amendments. 

(a) Procedure. Every time the Corporate Taxpayer delivers to the TRA Party an applicable Schedule under this Agreement, including any
Amended Schedule delivered pursuant to Section 2.3(b), and any Early Termination Schedule or amended Early Termination Schedule, the Corporate Taxpayer shall also (x) deliver to such TRA Party schedules, valuation reports, if any, and work
papers, as determined by the Corporate Taxpayer or requested by such TRA Party, providing reasonable detail regarding the preparation of the Schedule and (y) allow such TRA Party reasonable access at no cost to the appropriate representatives
at the Corporate Taxpayer, as determined by the Corporate Taxpayer or requested by such TRA Party, in connection with a review of such Schedule. Without limiting the application of the preceding sentence, each time the Corporate Taxpayer delivers to
a TRA Party a Tax Benefit Schedule, in addition to the Tax Benefit Schedule duly completed, the Corporate Taxpayer shall deliver to such TRA Party the Corporate Taxpayer Return, the reasonably detailed calculation by the Corporate Taxpayer of the
applicable Hypothetical Tax Liability, the reasonably detailed calculation by the Corporate Taxpayer of the applicable Actual Tax Liability, as well as any other work papers as determined by the Corporate Taxpayer or requested by such TRA Party,
provided that the Corporate Taxpayer shall be entitled to redact any information that it reasonably believes is unnecessary for purposes of determining the items in the applicable Schedule or amendment thereto. An applicable Schedule or amendment
thereto shall become final and binding on all parties thirty (30) calendar days after the first date on which the TRA Party has received the applicable Schedule or amendment thereto unless such TRA Party (i) within thirty
(30) calendar days after receiving an applicable Schedule or amendment thereto, provides the Corporate Taxpayer with notice of a material objection to such Schedule (“Objection Notice”) made in good faith or (ii) provides
a written waiver of such right of any Objection Notice within the period described in clause (i) above, in which case such Schedule or amendment thereto becomes binding on the date the waiver is received by the Corporate Taxpayer. If the
Corporate Taxpayer and any objecting TRA Party, for any reason, are unable to successfully resolve the issues raised in the Objection Notice within thirty (30) calendar days after receipt by the Corporate Taxpayer of an Objection Notice, the
Corporate Taxpayer and such TRA Party shall employ the reconciliation procedures as described in Section 7.9 of this Agreement (the “Reconciliation Procedures”). 

(b) Amended Schedule. The applicable Schedule for any Taxable Year may be amended from time to time by the Corporate Taxpayer
(i) in connection with a Determination affecting such Schedule, (ii) to correct inaccuracies in the Schedule identified after the date the 

  
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Schedule was provided to a TRA Party, (iii) to comply with the Expert’s determination under the Reconciliation Procedures, (iv) to reflect a change in the Realized Tax Benefit or
Realized Tax Detriment for such Taxable Year attributable to a carryback or carryforward of a loss or other tax item to such Taxable Year, or (v) to reflect a change in the Realized Tax Benefit or Realized Tax Detriment for such Taxable Year
attributable to an amended Tax Return filed for such Taxable Year (any such Schedule, an “Amended Schedule”). The Attribute Schedule shall be appropriately amended by the TRA Party and the Corporate Taxpayer to the extent that, as a
result of a Determination, the Corporate Taxpayer is required to calculate its Tax liability in a manner inconsistent with the Attribute Schedule. The Corporate Taxpayer shall provide an Amended Schedule to each TRA Party within ninety
(90) calendar days of the occurrence of an event referenced in clauses (i) through (v) of the first sentence of this Section 2.3(b). 

ARTICLE III 
 TAX
BENEFIT PAYMENTS 
 Section 3.1 Payments. 

(a) Payments. Within five (5) calendar days after a Tax Benefit Schedule delivered to a TRA Party becomes final in accordance with
Section 2.3(a), the Corporate Taxpayer shall pay such TRA Party for such Taxable Year an amount equal to the excess, if any, of (i) the Tax Benefit Payment in respect of such TRA Party for such Taxable Year determined pursuant to
Section 3.1(b) over (ii) the aggregate amount of Advance Payments previously made to such TRA Party under this Section 3.1(a) in respect of such Taxable Year. In addition, the Corporate Taxpayer may, at its sole election, make
Advance Payments to the TRA Party in respect of a Taxable Year; provided that, if the Corporate Taxpayer makes Advanced Payments, it shall make Advance Payments to all parties eligible to receive payments under all of the Tax Receivable Agreements
in proportion to their respective amount of anticipated remaining payments under the applicable Tax Receivable Agreement in respect of such Taxable Year. Each such Tax Benefit Payment or such Advance Payment shall be made by wire transfer of
immediately available funds to the bank account previously designated by such TRA Party to the Corporate Taxpayer or as otherwise agreed by the Corporate Taxpayer and such TRA Party. For the avoidance of doubt, no Tax Benefit Payment shall be
made in respect of estimated tax payments, including, without limitation, federal estimated income tax payments. 
 (b) A “Tax
Benefit Payment” in respect of a TRA Party for a Taxable Year means an amount, not less than zero, equal to the sum of the portion of the Net Tax Benefit Attributable to such TRA Party and the Interest Amount with respect thereto. A
Net Tax Benefit is “Attributable” to a TRA Party to the extent that is derived from any Basis Adjustment, Pre-IPO NOLs, the Original Basis Adjustment, Remedial Allocations, and any Imputed Interest that is attributable to the Units
acquired by Corporate Taxpayer in the Reorganizations or an Exchange, as applicable, undertaken by or with respect to such TRA Party; provided that if Desert Newco becomes a disregarded entity for U.S. federal income tax purposes, the
Net Tax Benefit in respect of the Original Basis Adjustment that is Attributable to a TRA Party shall include the Net Tax Benefit derived from the portion of the Original Basis Adjustment that corresponds to the Remedial Allocations that would have
been Attributable to such TRA Party if Desert Newco had not changed its status from a partnership to a disregarded entity for U.S. 

  
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federal income tax purposes. For the avoidance of doubt, for Tax purposes, the Interest Amount shall not be treated as interest but instead shall be treated as additional consideration for the
acquisition of the assets or stock of the Feeder Corp in connection with the IPO and the Reorganization, unless otherwise required by law. The “Net Tax Benefit” for a Taxable Year shall be an amount equal to the excess, if any, of
85% of the Cumulative Net Realized Tax Benefit as of the end of such Taxable Year over the sum of (i) the total amount of payments previously made under Section 3.1(a) (excluding payments attributable to Interest Amounts) and (ii) the
total amount of Tax Benefit Payments and Advance Payments (as such terms are defined in each of the Other Tax Receivable Agreements) previously made under Section 3.1(a) of the applicable Other Tax Receivable Agreement (excluding payments
attributable to Interest Amounts as defined therein); provided, for the avoidance of doubt, that the TRA Party shall not be required to return any portion of any previously made Tax Benefit Payment or Advance Payment. The “Interest
Amount” in respect of the TRA Party shall equal the interest on the amount of the unpaid Net Tax Benefit Attributable to such TRA Party for a Taxable Year, which interest shall accrue on any unpaid Net Tax Benefit from and after the due
date (without extensions) for filing the Corporate Taxpayer Return for such Taxable Year, calculated at the Agreed Rate, until the date such unpaid amounts are paid. “Advance Payments” in respect of a TRA Party for a Taxable
Year means the payments made by the Corporate Taxpayer to such TRA Party as an advance of such TRA Party’s anticipated Tax Benefit Payment for such Taxable Year. Notwithstanding the foregoing, for each Taxable Year ending on or after the date
of a Change of Control, all Tax Benefit Payments shall be calculated by utilizing Valuation Assumptions (1) and (3), substituting in each case the terms “the date of a Change of Control” for an “Early Termination
Date.” Notwithstanding anything to the contrary in this Agreement, after any lump-sum payment under Article IV of this Agreement or any of the Other Tax Receivable Agreements in respect of present or future Tax attributes subject to the
Tax Receivable Agreements, the Tax Benefit Payment, Net Tax Benefit and components thereof shall be calculated without taking into account any such attributes with respect to which such a lump sum payment has been made or any such lump-sum payment.

 Section 3.2 No Duplicative Payments. It is intended that the provisions of this Agreement will not result in duplicative
payment of any amount (including interest) required under this Agreement. The provisions of this Agreement shall be construed in the appropriate manner to ensure such intentions are realized. 

Section 3.3 Pro Rata Payments; Coordination of Benefits With Other Tax Receivable Agreements. 

(a) Notwithstanding anything in Section 3.1 to the contrary, to the extent that the aggregate amount of the Corporate Taxpayer’s tax
benefit from the reduction in Tax liability as a result of the Basis Adjustments, Pre-IPO NOLs, Original Basis Adjustments, Remedial Allocations or Imputed Interest under the Tax Receivable Agreements (as such terms are defined in each Tax
Receivable Agreement) is limited in a particular Taxable Year because the Corporate Taxpayer does not have sufficient taxable income to fully utilize available deductions and other attributes, the limitation on the tax benefit for the Corporate
Taxpayer shall be allocated among the Tax Receivable Agreements (and among all parties eligible for payments thereunder) in proportion to the respective amounts of Tax Benefit Payments that would have been determined under the Tax Receivable
Agreements if the Corporate Taxpayer had sufficient taxable income so that there were no such limitation. 

  
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 (b) After taking into account Section 3.3(a), if for any reason the Corporate Taxpayer does
not fully satisfy its payment obligations to make all Tax Benefit Payments due under the Tax Receivable Agreements in respect of a particular Taxable Year, then the Corporate Taxpayer and the TRA Party agree that (i) the Corporate Taxpayer
shall pay the same proportion of each Tax Benefit Payment due to each Person due a payment under each of the Tax Receivable Agreements in respect of such Taxable Year, without favoring one obligation over the other, and (ii) no Tax Benefit
Payment shall be made in respect of any Taxable Year until all Tax Benefit Payments in respect of prior Taxable Years have been made in full. 

(c) To the extent the Corporate Taxpayer makes a payment to the TRA Party in respect of a particular Taxable Year under Section 3.1(a) of
this Agreement (taking into account Section 3.3(a) and (b), but excluding payments attributable to Interest Amounts) in an amount in excess of the amount of such payment that should have been made to the TRA Party in respect of such Taxable
Year, then (i) the TRA Party shall not receive further payments under Section 3.1(a) until the TRA Party has foregone an amount of payments equal to such excess and (ii) the Corporate Taxpayer shall pay the amount of the TRA
Party’s foregone payments to the other TRA Parties under all of the Tax Receivable Agreements in a manner such that each of the other TRA Parties, to the maximum extent possible, shall have received aggregate payments under Section 3.1(a)
of this Agreement or the other Tax Receivable Agreements, as applicable (in each case, taking into account Section 3.3(a) and (b) of the applicable Tax Receivable Agreement, but excluding payments attributable to Interest Amounts) in the
amount it would have received if there had been no excess payment to the TRA Party. 
 (d) The parties hereto agree that the parties to the
Other Tax Receivable Agreements are expressly made third party beneficiaries of the provisions of this Section 3.3. 
 ARTICLE IV

 TERMINATION 

Section 4.1 Early Termination and Breach of Agreement. 

(a) The Corporate Taxpayer may terminate this Agreement with respect to all amounts payable to the TRA Party at any time by paying (i) to
the TRA Party the Early Termination Payment in respect of the TRA Party and (ii) to each Exchange TRA Party and Other Reorganization TRA Parties the Early Termination Payment under the applicable Other Tax Receivable Agreement; provided,
however, that this Agreement shall only terminate pursuant to this Section 4.1(a) upon the receipt of the Early Termination Payment by the TRA Party, Exchange TRA Parties and Other Reorganization TRA Parties under each of the applicable
Other Tax Receivable Agreements (unless otherwise agreed by the Corporate Taxpayer and the Representatives under Section 4.1(a) of the Tax Receivable Agreement (Exchanges)), and the Corporate Taxpayer shall deliver an Early Termination Notice
only if it is able to make all required Early Termination Payments under each Tax Receivable Agreement at the time required by Section 4.3, and provided, further, that the Corporate Taxpayer may

  
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withdraw any notice to execute its termination rights under this Section 4.1(a) prior to the time at which any Early Termination Payment has been paid. Upon payment of the Early
Termination Payment by the Corporate Taxpayer to the TRA Party in accordance with this Section 4.1(a), the Corporate Taxpayer shall not have any further payment obligations under this Agreement, other than for any (a) Tax Benefit Payment
agreed to by the Corporate Taxpayer, on one hand, and the TRA Party, on the other, as due and payable but unpaid as of the Early Termination Notice and (b) Tax Benefit Payment due for the Taxable Year ending with or including the date of the
Early Termination Notice (except to the extent that the amount described in clause (b) is included in the Early Termination Payment).

(b) In the event that the Corporate Taxpayer breaches any of its material obligations under this Agreement, whether as a result of failure to
make any payment when due, failure to honor any other material obligation required hereunder or by operation of law as a result of the rejection of this Agreement in a case commenced under the Bankruptcy Code or otherwise, then all obligations
hereunder shall be accelerated and such obligations shall be calculated as if an Early Termination Notice had been delivered on the date of such breach and shall include (without duplication), but not be limited to, (1) the Early Termination
Payments calculated as if an Early Termination Notice had been delivered on the date of a breach, (2) any Tax Benefit Payment in respect of a TRA Party agreed to by the Corporate Taxpayer and such TRA Party as due and payable but unpaid as of
the date of a breach, and (3) any Tax Benefit Payment in respect of any TRA Party due for the Taxable Year ending with or including the date of a breach provided that procedures similar to the procedures of Section 4.2 shall apply with
respect to the determination of the amount payable by the Corporate Taxpayer pursuant to this sentence. Notwithstanding the foregoing, in the event that the Corporate Taxpayer breaches this Agreement, the TRA Party shall be entitled to elect to
receive the amounts set forth in clauses (1), (2) and (3) above or to seek specific performance of the terms hereof. The parties agree that the failure to make any payment due pursuant to this Agreement within three months of the date
such payment is due shall be deemed to be a breach of a material obligation under this Agreement for all purposes of this Agreement, and that it will not be considered to be a breach of a material obligation under this Agreement to make a payment
due pursuant to this Agreement within three months of the date such payment is due. Notwithstanding anything in this Agreement to the contrary, it shall not be a breach of this Agreement if the Corporate Taxpayer fails to make any Tax Benefit
Payment when due to the extent that the Corporate Taxpayer has insufficient funds to make such payment despite using reasonable best efforts to obtain funds to make such payment (including by causing Desert Newco or any other Subsidiaries to
distribute or lend funds for such payment and access any revolving credit facilities or other sources of available credit to fund any such amounts); provided that the interest provisions of Section 5.2 shall apply to such late payment;
provided further that, solely with respect to a Tax Benefit Payment, if the Corporate Taxpayer does not have sufficient cash to make such payment as a result of limitations imposed by existing credit agreements to which Desert Newco is
a party, which limitations are effective as of the date of this Agreement, Section 5.2 shall apply, but the Default Rate shall be replaced by the Agreed Rate. 

Section 4.2 Early Termination Notice. If the Corporate Taxpayer chooses to exercise its right of early termination under
Section 4.1 above, the Corporate Taxpayer shall deliver to each TRA Party notice of such intention to exercise such right (“Early Termination Notice”) and a schedule (the “Early Termination Schedule”)
specifying the Corporate 

  
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Taxpayer’s intention to exercise such right and showing in reasonable detail the calculation of the Early Termination Payment(s) due for each TRA Party. Each Early Termination Schedule shall
become final and binding on all parties thirty (30) calendar days after the first date on which the TRA Party has received such Schedule or amendment thereto unless the TRA Party (i) within thirty (30) calendar days after receiving
the Early Termination Schedule, provides the Corporate Taxpayer with notice of a material objection to such Schedule made in good faith (“Material Objection Notice”) or (ii) provides a written waiver of such right of a Material
Objection Notice within the period described in clause (i) above, in which case such Schedule becomes binding on the date the waiver is received by the Corporate Taxpayer (such thirty (30) calendar day date as modified, if at all by
clauses (i) or (ii), the “Early Termination Effective Date”). If the Corporate Taxpayer and the TRA Party, for any reason, are unable to successfully resolve the issues raised in such notice within thirty (30) calendar
days after receipt by the Corporate Taxpayer of the Material Objection Notice, the Corporate Taxpayer and the objecting TRA Party shall employ the Reconciliation Procedures in which case such Schedule becomes binding ten (10) days after the
conclusion of the Reconciliation Procedures.
 Section 4.3 Payment upon Early Termination. 

(a) Within three (3) calendar days after an Early Termination Effective Date, the Corporate Taxpayer shall pay to the TRA Party an amount
equal to the Early Termination Payment in respect of such TRA Party. Such payment shall be made by wire transfer of immediately available funds to a bank account or accounts designated by the TRA Party or as otherwise agreed by the Corporate
Taxpayer and such TRA Party. 
 (b) “Early Termination Payment” in respect of a TRA Party shall equal the present value,
discounted at the Early Termination Rate (using a mid-year convention) as of the applicable Early Termination Effective Date, of all Tax Benefit Payments in respect of such TRA Party that would be required to be paid by the Corporate Taxpayer
beginning from the Early Termination Date and assuming that the Valuation Assumptions in respect of such TRA Party are applied. 
 ARTICLE
V 
 SUBORDINATION AND LATE PAYMENTS 

Section 5.1 Subordination. Notwithstanding any other provision of this Agreement to the contrary, any Tax Benefit Payment,
Early Termination Payment or any other payment required to be made by the Corporate Taxpayer to the TRA Parties under this Agreement shall rank subordinate and junior in right of payment to any principal, interest or other amounts due and payable in
respect of any obligations in respect of indebtedness for borrowed money of the Corporate Taxpayer and its Subsidiaries (such obligations, “Senior Obligations”) and shall rank pari passu with all current or future unsecured
obligations of the Corporate Taxpayer that are not Senior Obligations. For the avoidance of doubt, any amounts owed by the Corporate Taxpayer under this Agreement or the Other Tax Receivable Agreements are not Senior Obligations. 

  
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 Section 5.2 Late Payments by the Corporate Taxpayer. The amount of all or any
portion of any Tax Benefit Payment, Early Termination Payment or other payment under this Agreement not made to the TRA Parties when due under the terms of this Agreement shall be payable together with any interest thereon, computed at the Default
Rate and commencing from the date on which such Tax Benefit Payment, Early Termination Payment or other payment was due and payable.

ARTICLE VI 
 NO
DISPUTES; CONSISTENCY; COOPERATION 
 Section 6.1 Participation in the Corporate Taxpayer’s and Desert Newco’s Tax
Matters. Except as otherwise provided herein, the Corporate Taxpayer shall have full responsibility for, and sole discretion over, all Tax matters concerning the Corporate Taxpayer and Desert Newco, including without limitation the preparation,
filing or amending of any Tax Return and defending, contesting or settling any issue pertaining to Taxes. Notwithstanding the foregoing, the Corporate Taxpayer shall notify a TRA Party of, and keep the TRA Party reasonably informed with respect to,
the portion of any audit of the Corporate Taxpayer and Desert Newco by a Taxing Authority the outcome of which is reasonably expected to affect the rights and obligations of such TRA Party under this Agreement, and shall provide to each such TRA
Party reasonable opportunity to provide information and other input to the Corporate Taxpayer, Desert Newco and their respective advisors concerning the conduct of any such portion of such audit; provided, however, that the Corporate
Taxpayer and Desert Newco shall not be required to take any action that is inconsistent with any provision of the LLC Agreement. 

Section 6.2 Consistency. The Corporate Taxpayer and the TRA Parties agree to report and cause to be reported for all purposes,
including federal, state and local Tax purposes and financial reporting purposes, all Tax-related items (including, without limitation, the Basis Adjustments and each Tax Benefit Payment) in a manner consistent with that specified by the Corporate
Taxpayer in any Schedule required to be provided by or on behalf of the Corporate Taxpayer under this Agreement unless otherwise required by law. 

Section 6.3 Cooperation. Each of the Corporate Taxpayer and the TRA Parties shall (a) furnish to the other party in a timely
manner such information, documents and other materials as the other party may reasonably request for purposes of making any determination or computation necessary or appropriate under this Agreement, preparing any Tax Return or contesting or
defending any audit, examination or controversy with any Taxing Authority, (b) make itself available to the other party and its representatives to provide explanations of documents and materials and such other information as the other party or
its representatives may reasonably request in connection with any of the matters described in clause (a) above, and (c) reasonably cooperate in connection with any such matter, and the Corporate Taxpayer shall reimburse each such TRA Party
for any reasonable third-party costs and expenses incurred pursuant to this Section. 

  
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 ARTICLE VII 

MISCELLANEOUS 

Section 7.1 Notices. All notices, requests, claims, demands and other communications hereunder shall be in writing and shall be
deemed duly given and received (a) on the date of delivery if delivered personally, or by facsimile or email with confirmation of transmission by the transmitting equipment or (b) on the first Business Day following the date of dispatch if
delivered by a recognized next-day courier service. All notices hereunder shall be delivered as set forth below, or pursuant to such other instructions as may be designated in writing by the party to receive such notice:

If to the Corporate Taxpayer, to:

GoDaddy Inc. 

[                    ] 

with a copy (which shall not constitute notice to the Corporate Taxpayer) to: 

Wilson Sonsini Goodrich & Rosati 

[                    ] 

If to the TRA Parties, to:

The address, fax number and email address set forth in the records of Desert Newco. 

Any party may change its address, fax number or email by giving the other party written notice of its new address, fax number or email in the manner set forth
above. 
 Section 7.2 Counterparts. This Agreement may be executed in one or more counterparts, all of which shall be considered
one and the same agreement and shall become effective when one or more counterparts have been signed by each of the parties and delivered to the other parties, it being understood that all parties need not sign the same counterpart. Delivery of an
executed signature page to this Agreement by facsimile transmission shall be as effective as delivery of a manually signed counterpart of this Agreement. 

Section 7.3 Entire Agreement; No Third Party Beneficiaries. This Agreement constitutes the entire agreement and supersedes all
prior agreements and understandings, both written and oral, among the parties with respect to the subject matter hereof. Except to the extent provided under Section 3.3, this Agreement shall be binding upon and inure solely to the benefit of
each party hereto and their respective successors and permitted assigns, and nothing in this Agreement, express or implied, is intended to or shall confer upon any other Person any right, benefit or remedy of any nature whatsoever under or by reason
of this Agreement. 

  
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 Section 7.4 Governing Law. This Agreement shall be governed by, and construed in
accordance with, the law of the State of New York, without regard to the conflicts of laws principles thereof that would mandate the application of the laws of another jurisdiction. 

Section 7.5 Severability. If any term or other provision of this Agreement is invalid, illegal or incapable of being enforced by
any law or public policy, all other terms and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal substance of the transactions contemplated hereby is not affected in any manner materially
adverse to any party. Upon such determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the
parties as closely as possible in an acceptable manner in order that the transactions contemplated hereby are consummated as originally contemplated to the greatest extent possible. 

Section 7.6 Successors; Assignment; Amendments; Waivers. 

(a) Each TRA Party may assign any of its rights under this Agreement in whole or in part to any Person as long as such transferee has executed
and delivered, or, in connection with such transfer, executes and delivers, a joinder to this Agreement, in the form of Exhibit A or such other form mutually agreed by the parties, agreeing to become a TRA Party for all purposes of this Agreement,
except as otherwise provided in such joinder. 
 (b) No provision of this Agreement may be amended or waived unless such amendment or waiver
is approved in writing by each of the Corporate Taxpayer and the TRA Party. 
 (c) All of the terms and provisions of this Agreement shall
be binding upon, shall inure to the benefit of and shall be enforceable by the parties hereto and their respective successors, assigns, heirs, executors, administrators and legal representatives. The Corporate Taxpayer shall require and cause any
direct or indirect successor (whether by purchase, merger, consolidation or otherwise) to all or substantially all of the business or assets of the Corporate Taxpayer, by written agreement, expressly to assume and agree to perform this Agreement in
the same manner and to the same extent that the Corporate Taxpayer would be required to perform if no such succession had taken place. 

Section 7.7 Titles and Subtitles. The titles of the sections and subsections of this Agreement are for convenience of reference
only and are not to be considered in construing this Agreement. 
 Section 7.8 Resolution of Disputes. 

(a) Any and all disputes which are not governed by Section 7.9 and cannot be settled amicably, including any ancillary claims of any
party, arising out of, relating to or in connection with the validity, negotiation, execution, interpretation, performance or non-performance of this Agreement (including the validity, scope and enforceability of this arbitration provision) (each a
“Dispute”) shall be finally settled by arbitration conducted by a single arbitrator in New York in accordance with the then-existing Rules of Arbitration of the 

  
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International Chamber of Commerce. If the parties to the Dispute fail to agree on the selection of an arbitrator within ten (10) calendar days of the receipt of the request for arbitration,
the International Chamber of Commerce shall make the appointment. The arbitrator shall be a lawyer admitted to the practice of law in the State of New York and shall conduct the proceedings in the English language. Performance under this Agreement
shall continue if reasonably possible during any arbitration proceedings.
 (b) Notwithstanding the provisions of paragraph (a), the
Corporate Taxpayer may bring an action or special proceeding in any court of competent jurisdiction for the purpose of compelling a party to arbitrate, seeking temporary or preliminary relief in aid of an arbitration hereunder, and/or enforcing an
arbitration award and, for the purposes of this paragraph (b), the TRA Party (i) expressly consents to the application of paragraph (c) of this Section 7.8 to any such action or proceeding, (ii) agrees that proof shall not be
required that monetary damages for breach of the provisions of this Agreement would be difficult to calculate and that remedies at law would be inadequate, and (iii) irrevocably appoints the Corporate Taxpayer as agent of the TRA Party for
service of process in connection with any such action or proceeding and agrees that service of process upon such agent, who shall promptly advise the TRA Party of any such service of process, shall be deemed in every respect effective service of
process upon the TRA Party in any such action or proceeding. 
 (c) (i) EACH PARTY HEREBY IRREVOCABLY SUBMITS TO THE JURISDICTION OF
COURTS LOCATED IN NEW YORK, NEW YORK FOR THE PURPOSE OF ANY JUDICIAL PROCEEDING BROUGHT IN ACCORDANCE WITH THE PROVISIONS OF THIS SECTION 7.8, OR ANY JUDICIAL PROCEEDING ANCILLARY TO AN ARBITRATION OR CONTEMPLATED ARBITRATION ARISING OUT OF OR
RELATING TO OR CONCERNING THIS AGREEMENT. Such ancillary judicial proceedings include any suit, action or proceeding to compel arbitration, to obtain temporary or preliminary judicial relief in aid of arbitration, or to confirm an arbitration award.
The parties acknowledge that the for a designated by this paragraph (c) have a reasonable relation to this Agreement, and to the parties’ relationship with one another; and

(ii) The parties hereby waive, to the fullest extent permitted by applicable law, any objection which they now or hereafter may have to
personal jurisdiction or to the laying of venue of any such ancillary suit, action or proceeding brought in any court referred to in the preceding paragraph of this Section 7.8 and such parties agree not to plead or claim the same. 

Section 7.9 Reconciliation. In the event that the Corporate Taxpayer and a TRA Party are unable to resolve a disagreement with
respect to the matters governed by Sections 2.3, 3.1, 4.2 or 6.2 within the relevant period designated in this Agreement (“Reconciliation Dispute”), the Reconciliation Dispute shall be submitted for determination to a nationally
recognized expert (the “Expert”) in the particular area of disagreement mutually acceptable to both parties. The Expert shall be a partner or principal in a nationally recognized accounting or law firm, and unless the Corporate
Taxpayer and the TRA Party agree otherwise, the Expert shall not, and the firm that employs the Expert shall not, have any material relationship with the Corporate Taxpayer or the TRA Party or other actual or potential conflict of interest. If the
Corporate Taxpayer and the TRA Party are unable to agree on an Expert within fifteen (15) calendar days of receipt by the respondent(s) of written notice of a Reconciliation Dispute, the 

  
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Expert shall be appointed by the International Chamber of Commerce Centre for Expertise. The Expert shall resolve any matter relating to the Attribute Schedule or an amendment thereto or the
Early Termination Schedule or an amendment thereto within thirty (30) calendar days and shall resolve any matter relating to a Tax Benefit Schedule or an amendment thereto within fifteen (15) calendar days or as soon thereafter as is
reasonably practicable, in each case after the matter has been submitted to the Expert for resolution. Notwithstanding the preceding sentence, if the matter is not resolved before any payment that is the subject of a disagreement would be due
(in the absence of such disagreement) or any Tax Return reflecting the subject of a disagreement is due, the undisputed amount shall be paid on the date prescribed by this Agreement and such Tax Return may be filed as prepared by the Corporate
Taxpayer, subject to adjustment or amendment upon resolution. The costs and expenses relating to the engagement of such Expert or amending any Tax Return shall be borne by the Corporate Taxpayer except as provided in the next sentence. The
Corporate Taxpayer and the TRA Party shall bear their own costs and expenses of such proceeding, unless (i) the Expert adopts the TRA Party’s position, in which case the Corporate Taxpayer shall reimburse the TRA Party for any reasonable
out-of-pocket costs and expenses in such proceeding, or (ii) the Expert adopts the Corporate Taxpayer’s position, in which case the TRA Party shall reimburse the Corporate Taxpayer for any reasonable out-of-pocket costs and expenses in
such proceeding. Any dispute as to whether a dispute is a Reconciliation Dispute within the meaning of this Section 7.9 shall be decided by the Expert. The Expert shall finally determine any Reconciliation Dispute and the
determinations of the Expert pursuant to this Section 7.9 shall be binding on the Corporate Taxpayer and the TRA Party and may be entered and enforced in any court having jurisdiction.

Section 7.10 Withholding. The Corporate Taxpayer shall be entitled to deduct and withhold from any payment payable pursuant to
this Agreement such amounts as the Corporate Taxpayer is required to deduct and withhold with respect to the making of such payment under the Code or any provision of state, local or foreign tax law. To the extent that amounts are so withheld and
paid over to the appropriate Taxing Authority by the Corporate Taxpayer, such withheld amounts shall be treated for all purposes of this Agreement as having been paid to the Person in respect of whom such withholding was made. 

Section 7.11 Admission of the Corporate Taxpayer into a Consolidated Group; Transfers of Corporate Assets.

(a) If the Corporate Taxpayer is or becomes a member of an affiliated or consolidated group of corporations that files a consolidated income
tax return pursuant to Sections 1501 et seq. of the Code or any corresponding provisions of state or local law, then: (i) the provisions of this Agreement shall be applied with respect to the group as a whole; and (ii) Tax Benefit
Payments, Early Termination Payments and other applicable items hereunder shall be computed with reference to the consolidated taxable income of the group as a whole. 

(b) If any entity that is obligated to make a Tax Benefit Payment or Early Termination Payment hereunder transfers one or more assets to a
corporation (or a Person classified as a corporation for United States federal income tax purposes) with which such entity does not file a consolidated tax return pursuant to Section 1501 of the Code, such entity, for purposes of calculating
the amount of any Tax Benefit Payment or Early Termination Payment (e.g., calculating the gross income of the entity and determining the Realized Tax Benefit of such 

  
 22 

 
entity) due hereunder, shall be treated as having disposed of such asset in a fully taxable transaction on the date of such contribution. The consideration deemed to be received by such
entity shall be equal to the gross fair market value of the contributed asset. For purposes of this Section 7.11, a transfer of a partnership interest shall be treated as a transfer of the transferring partner’s share of each of the assets
and liabilities of that partnership allocated to such partner. 
 Section 7.12 Confidentiality.

(a) Each TRA Party and each of their assignees acknowledge and agree that the information of the Corporate Taxpayer is confidential and,
except in the course of performing any duties as necessary for the Corporate Taxpayer and its Affiliates, as required by law or legal process or to enforce the terms of this Agreement, such person shall keep and retain in the strictest confidence
and not disclose to any Person any confidential matters, acquired pursuant to this Agreement, of the Corporate Taxpayer and its Affiliates and successors, concerning Desert Newco and its Affiliates and successors or the Members, learned by the TRA
Party heretofore or hereafter. This Section 7.12 shall not apply to (i) any information that has been made publicly available by the Corporate Taxpayer or any of its Affiliates, becomes public knowledge (except as a result of an act
of the TRA Party in violation of this Agreement) or is generally known to the business community and (ii) the disclosure of information to the extent necessary for the TRA Party to prepare and file its Tax Returns, to respond to any inquiries
regarding the same from any Taxing Authority or to prosecute or defend any action, proceeding or audit by any Taxing Authority with respect to such returns. Notwithstanding anything to the contrary herein, each TRA Party and each of their
assignees (and each employee, representative or other agent of the TRA Party or its assignees, as applicable) may disclose to any and all Persons, without limitation of any kind, the tax treatment and tax structure of the Corporate Taxpayer, Desert
Newco and their Affiliates, and any of their transactions, and all materials of any kind (including opinions or other tax analyses) that are provided to the TRA Party relating to such tax treatment and tax structure. 

(b) If a TRA Party or an assignee commits a breach, or threatens to commit a breach, of any of the provisions of this Section 7.12, the
Corporate Taxpayer shall have the right and remedy to have the provisions of this Section 7.12 specifically enforced by injunctive relief or otherwise by any court of competent jurisdiction without the need to post any bond or other
security, it being acknowledged and agreed that any such breach or threatened breach shall cause irreparable injury to the Corporate Taxpayer or any of its Subsidiaries or the TRA Parties and the accounts and funds managed by the Corporate Taxpayer
and that money damages alone shall not provide an adequate remedy to such Persons. Such rights and remedies shall be in addition to, and not in lieu of, any other rights and remedies available at law or in equity. 

[The remainder of this page is intentionally blank] 

  
 23 

 IN WITNESS WHEREOF, the Corporate Taxpayer and each TRA Party have duly executed this Agreement
as of the date first written above. 
  

			
	GODADDY INC.
		
	By:	 	  

		 	Name:
		 	Title:
	
	[TRA Party]
		
	By:	 	  

		 	Name:
		 	Title:

 Exhibit A 

Form of Joinder 
 This
JOINDER (this “Joinder”) to the Tax Receivable Agreement (as defined below), dated as of                     , by and among GoDaddy
Inc., a Delaware corporation (together with its Subsidiaries that are consolidated for U.S. federal income tax purposes (the “Corporate Taxpayer”), and
                     (“Permitted Transferee”). 

WHEREAS, on                     ,
Permitted Transferee acquired (the “Acquisition”) the right to receive any and all payments that may become due and payable under the Tax Receivable Agreement [as described in greater detail in Annex A to this Joinder] (as defined
below) (the “Acquired Interests”) from                      (“Transferor”); and 

WHEREAS, Transferor, in connection with the Acquisition, has required Permitted Transferee to execute and deliver this Joinder pursuant to
Section 7.6(a) of the Tax Receivable Agreement ([            ] Reorganization), dated as of
[                    ], 2015, by and among the Corporate Taxpayer and the TRA Party (as defined therein) (the “Tax Receivable
Agreement”). 
 NOW, THEREFORE, in consideration of the foregoing and the respective covenants and agreements set forth herein, and
intending to be legally bound hereby, the parties hereto agree as follows: 
 Section 1.01 Definitions. To the extent
capitalized words used in this Joinder are not defined in this Joinder, such words shall have the respective meanings set forth in the Tax Receivable Agreement. 

Section 1.02 Joinder. Permitted Transferee hereby acknowledges and agrees to become a “TRA Party” (as defined in the Tax
Receivable Agreement) for all purposes of the Tax Receivable Agreement. 
 Section 1.03 Notice. Any notice, request, consent,
claim, demand, approval, waiver or other communication hereunder to Permitted Transferee shall be delivered or sent to Permitted Transferee at the address set forth on the signature page hereto in accordance with Section 7.1 of the Tax
Receivable Agreement. 
 Section 1.04 Governing Law. This Joinder shall be governed by and construed in accordance with the laws
of the State of New York, without regard to the conflicts of laws principals thereof that would mandate the application of the laws of another jurisdiction. 

 IN WITNESS WHEREOF, this Joinder has been duly executed and delivered by Permitted Transferee as
of the date first above written. 
  

			
	[PERMITTED TRANSFEREE]
		
	By:	 	  

		 	Name:
		 	Title:
	
	Address for notices:EX-10.6

 Exhibit 10.6 

FORM OF 
 EXCHANGE
AGREEMENT 
 EXCHANGE AGREEMENT (as amended from time to time, this “Agreement”), dated as of
[            ], 2015, by and among Desert Newco, LLC, a Delaware limited liability company (the “Company”), GoDaddy Inc., a Delaware corporation (“Pubco”),
and the holders of Units (as defined below) and shares of Class B Common Stock (as defined below) from time to time party hereto (each, a “Holder”). 

W I T N E S S E T H: 

WHEREAS, the parties hereto desire to provide for the exchange of Units together with shares of Class B Common Stock for shares of
Class A Common Stock (as defined below), in each case, on the terms and subject to the conditions set forth herein; 
 NOW, THEREFORE,
in consideration of the mutual covenants and agreements herein made and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto hereby agree as follows: 

ARTICLE I 

DEFINITIONS AND USAGE 

Section 1.01 Definitions. 

(a) The following terms shall have the following meanings for the purposes of this Agreement: 

“Applicable Law” means, with respect to any Person, any federal, state or local law (statutory, common or otherwise),
constitution, treaty, convention, ordinance, code, rule, regulation, order, injunction, judgment, decree, ruling or other similar requirement enacted, adopted, promulgated or applied by a Governmental Authority or Regulatory Agency that is binding
upon or applicable to such Person or its assets, as amended unless expressly specified otherwise. 
 “Board” means the
board of directors of Pubco. 
 “Business Day” means a day, other than a Saturday, Sunday or other day on which commercial
banks located in Phoenix, Arizona or New York, New York are authorized or required by Applicable Law to close. 
 “Class A
Common Stock” means Class A common stock, $0.001 par value per share, of Pubco. 
 “Class B Common
Stock” means Class B common stock, $0.001 par value per share, of Pubco. 

 “Code” means the Internal Revenue Code of 1986, as amended and in effect from
time to time, as interpreted by the applicable regulations promulgated thereunder. Any reference herein to a specific section or sections of the Code shall be deemed to include a reference to any corresponding provision of the Code, as the same may
be adopted. 
 “Deliverable Common Stock” means Class A Common Stock. 

“DTC” means The Depository Trust Company. 

“Employee Holdco” means Desert Newco Managers, LLC. 

“Employee Holdco LLC Agreement” means the Second Amended and Restated Limited Liability Agreement of Employee Holdco, as
amended from time to time. 
 “Exchange Act” means the Securities Exchange Act of 1934, as amended, and the rules and
regulations promulgated thereunder. 
 “Exchange Date” means the date of receipt of the Notice of Exchange by Pubco and
the Company, unless otherwise set forth in the applicable Notice of Exchange, as permitted under Section 2.02(b)(i), in which case the “Exchange Date” means either (i) the date specified in such Notice of Exchange or
(ii) the date upon which the contingencies described in such Notice of Exchange are satisfied, as applicable. 
 “Exchange
Rate” means the number of shares of Class A Common Stock for which one Paired Interest is entitled to be Exchanged under this Agreement. On the date of this Agreement, the Exchange Rate shall be one (1), subject to adjustment pursuant
to Section 2.03 of this Agreement. 
 “Exchange Registration Holder” has the meaning assigned to it in the
Registration Rights Agreement. 
 “Exchange Registration Statement” has the meaning assigned to it in the Registration
Rights Agreement. 
 “Exchanging Holder” means a Holder effecting an Exchange pursuant to this Agreement. 

“Governmental Authority” means any entity or body exercising executive, legislative, judicial, regulatory or administrative
functions of or pertaining to United States federal, state, local, or municipal government, or foreign, international, multinational or other government, including any department, commission, board, agency, bureau, official or other regulatory,
administrative or judicial authority thereof. 
 “Holdings” has the meaning assigned to it in the LLC Agreement. 

“KKR” has the meaning assigned to it in the LLC Agreement. 

  
 -2- 

 “LLC Agreement” means the Second Amended and Restated Limited Liability Company
Agreement of the Company, dated as of the date hereof, by and among the Company and each other party thereto, as amended from time to time. 

“Managing Member” has the meaning assigned to it in the LLC Agreement. 

“Non-Party Member” means each member of the Company who is not a party hereto as of the date of this Agreement. 

“Paired Interest” means one Unit together with one share of Class B Common Stock, subject to adjustment pursuant to
Section 2.03. 
 “Person” means an individual, a corporation, a partnership, a limited liability company, a
trust, an incorporated or unincorporated association, a joint venture, a joint stock company or any other entity or body. 

“Registration Rights Agreement” means that certain Amended and Restated Registration Rights Agreement, dated as of the date
hereof, by and among Pubco and each other party thereto, as amended from time to time. 
 “Regulatory Agency” means the
SEC, the Financial Industry Regulatory Authority, Inc., the Financial Services Authority, any non-U.S. regulatory agency and any other regulatory authority or body (including any state or provincial securities authority and any self-regulatory
organization) with jurisdiction over the Company, Pubco or any of their respective Affiliates. 
 “SEC” means the U.S.
Securities and Exchange Commission. 
 “Securities Act” means the Securities Act of 1933, as amended, and the rules and
regulations thereunder. 
 “Silver Lake” has the meaning assigned to it in the LLC Agreement. 

“Stockholder Agreement” means the Stockholder Agreement of Pubco, dated as of the date hereof, by and among Pubco and each
other party thereto, as amended from time to time. 
 “Tax Receivable Agreements” has the meaning assigned to it in the
LLC Agreement. 
 “TCV” has the meaning assigned to it in the LLC Agreement. 

“Units” has the meaning assigned to it in the LLC Agreement. 

(b) Capitalized terms used but not defined herein shall have the meaning ascribed thereto in the LLC Agreement. 

  
 -3- 

 (c) Each of the following terms is defined in the Section set forth opposite such term: 

 

			
	 Term
	  	 Section

	Agreement	  	Preamble
	Company	  	Preamble
	e-mail	  	Section 4.03
	Exchange	  	Section 2.01
	Exchange Agent	  	Section 2.02(a)
	Holder	  	Preamble
	Notice of Exchange	  	Section 2.02(a)
	Permitted Transferee	  	Section 4.01
	Pubco	  	Preamble
	Pubco Offer	  	Section 2.04

 Section 1.02 Other Definitional and Interpretative Provisions. The words “hereof,”
“herein” and “hereunder” and words of like import used in this Agreement shall refer to this Agreement as a whole and not to any particular provision of this Agreement. The captions herein are included for convenience of
reference only and shall be ignored in the construction or interpretation hereof. References to Articles and Sections are to Articles and Sections of this Agreement unless otherwise specified. Any singular term in this Agreement shall be deemed to
include the plural, and any plural term the singular. Whenever the words “include,” “includes” or “including” are used in this Agreement, they shall be deemed to be followed by the words “without limitation,”
whether or not they are in fact followed by those words or words of like import. “Writing,” “written” and comparable terms refer to printing, typing and other means of reproducing words (including electronic media) in a visible
form. References to any statute shall be deemed to refer to such statute as amended from time to time and to any rules or regulations promulgated thereunder. References to any agreement or contract are to that agreement or contract as amended,
modified or supplemented from time to time in accordance with the terms hereof and thereof. References to any Person include the successors and permitted assigns of that Person. References from or through any date mean, unless otherwise specified,
from and including or through and including, respectively. References to “law,” “laws” or to a particular statute or law shall be deemed also to include any Applicable Law. Except to the extent otherwise expressly provided
herein, all references to any Holder shall be deemed to refer solely to such Person in its capacity as such Holder and not in any other capacity. 

ARTICLE II 

EXCHANGE 

Section 2.01 Exchange of Paired Interests for Class A Common Stock. Subject to Section 2.02(g), each Holder shall
be entitled at any time and from time to time upon the terms and subject to the conditions hereof, to surrender Paired Interests (excluding, for the avoidance of doubt, any Paired Interest that includes a Unit that is subject to vesting) to Pubco,
or the Company on behalf of Pubco, if so desired by Pubco, in an amount that includes no fewer than the lesser of (a) when aggregated with all Units exchanged by such Holder and its Affiliates on the applicable Exchange

  
 -4- 

 
Date, 1,000 Units (subject to adjustment as provided in Section 2.03) and (b) all of the vested Units held by such Holder in exchange (such exchange, an
“Exchange”) for the delivery by Pubco, or the Company on behalf of Pubco, if so desired by Pubco, to such Holder of a number of shares of Class A Common Stock that is equal to the product of the number of Paired Interests
surrendered multiplied by the Exchange Rate. Subject to Section 2.02(g), the right to effect an Exchange hereunder may be exercised by an Exchange Registration Holder from time to time from and after the first anniversary of the date of
the closing of the initial public offering and sale of Class A Common Stock (as contemplated by Pubco’s Registration Statement on Form S-1 (File No. 333-196615)) (or, if earlier, at any time, as may be determined by Pubco, if Pubco
determines, in its sole discretion, that there is an available exemption to the registration requirements of the Securities Act or other Applicable Law or a registration statement is then in effect with respect to an Exchange by such Exchange
Registration Holder), and may be exercised by any other Holder at any time and from time to time from and after the date of this Agreement. 

Section 2.02 Exchange Procedures; Notices and Revocations. 

(a) A Holder may exercise the right to effect an Exchange as set forth in Section 2.01 by delivering a written notice of exchange
in respect of the Paired Interests to be Exchanged substantially in the form of Exhibit A hereto (the “Notice of Exchange”), duly executed by such Holder or such Holder’s duly authorized attorney, to Pubco and the
Company at the address set forth in Section 4.03 during normal business hours, or if any agent for the Exchange is duly appointed and acting (the “Exchange Agent”), to the office of the Exchange Agent during normal
business hours. If Units and/or the Class B Common Stock are then represented by certificates, certificate(s) representing at least the number of Units and/or Class B Common Stock being exchanged, with instrument(s) of transfer reasonably acceptable
to Pubco and the Company and executed in blank, shall be delivered by the Exchanging Holder to Pubco and the Company at the address set forth in Section 4.03 during normal business hours or to the offices of the Exchange Agent during
normal business hours. If such certificates have been lost, the Exchanging Holder may deliver, in lieu of such certificate(s), an affidavit of lost certificates. Pubco shall take such actions as may be required, including the issuance and sale of
shares of Class A Common Stock to or for the account of the Company for the delivery to the Exchanging Holder of a number of shares of Class A Common Stock that is equal to the product of the number of Paired Interests surrendered
multiplied by the Exchange Rate, to ensure the performance of the Company of its obligations under this Article II. 
 (b)
Contingent Notice of Exchange and Revocation by Holders. 
 (i) A Notice of Exchange from a Holder may specify that the Exchange is
to be (x) contingent (including as to the timing) upon the consummation of a purchase by another Person (whether in a tender or exchange offer, an underwritten offering or otherwise) of shares of Deliverable Common Stock into which the Paired
Interests are exchangeable, or contingent (including as to timing) upon the closing of an announced merger, consolidation or other transaction or event in which the Deliverable Common Stock would be exchanged or converted or become exchangeable for
or convertible into cash or other securities or property and/or (y) effective upon a specified future date. 

  
 -5- 

 (ii) Notwithstanding anything herein to the contrary, a Holder may withdraw or amend a Notice of
Exchange, in whole or in part, prior to the effectiveness of the Exchange, at any time prior to 5:00 p.m. New York City time, on the Business Day immediately preceding the Exchange Date (or any such later time as may be required by Applicable Law)
by delivery of a written notice of withdrawal to Pubco and the Company or the Exchange Agent, specifying (1) the number of withdrawn Paired Interests, (2) if any, the number of Paired Interests as to which the Notice of Exchange remains in
effect and (3) if the Holder so determines, a new Exchange Date or any other new or revised information permitted in the Notice of Exchange. 

(c) Each Exchange shall be deemed to be effective immediately prior to the close of business on the Exchange Date (or, if applicable,
immediately prior to the completion of the offering, tender or exchange offer or other transaction in connection with which the Exchange is made contingent pursuant to clause (x) of Section 2.02(b)(i)), and the Exchanging Holder (or
other Person(s) whose name or names in which the Deliverable Common Stock is to be issued) shall be deemed to be a holder of Deliverable Common Stock from and after the effectiveness of the Exchange. As promptly as practicable on or after the
Exchange Date, Pubco, or the Company on behalf of Pubco, shall deliver or cause to be delivered to the Exchanging Holder (or other Person(s) whose name or names in which the Deliverable Common Stock is to be issued) the number of shares of
Deliverable Common Stock deliverable upon such Exchange, registered in the name of such Holder (or other Person(s) whose name or names in which the Deliverable Common Stock is to be issued). To the extent the Deliverable Common Stock is settled
through the facilities of DTC, Pubco, or the Company on behalf of Pubco, will, subject to Section 2.02(d) below, upon the written instruction of an Exchanging Holder, deliver or cause to be delivered the shares of Deliverable Common
Stock deliverable to such Holder (or other Person(s) whose name or names in which the Deliverable Common Stock is to be issued), through the facilities of DTC, to the account of the participant of DTC designated by such Holder. 

(d) The shares of Deliverable Common Stock issued upon an Exchange, other than any such shares issued in an Exchange subject to an Exchange
Registration Statement, shall bear a legend in substantially the following form: 
 THE TRANSFER OF THESE SECURITIES HAS NOT BEEN REGISTERED
UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR UNDER THE SECURITIES LAWS OF ANY OTHER JURISDICTION, AND MAY NOT BE SOLD OR TRANSFERRED OTHER THAN IN ACCORDANCE WITH THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT OF 1933, AS AMENDED (OR OTHER
APPLICABLE LAW), OR AN EXEMPTION THEREFROM. 
 (e) If (i) any shares of Deliverable Common Stock may be sold pursuant to a
registration statement that has been declared effective by the SEC, (ii) all of the applicable conditions of Rule 144 are met, or (iii) the legend (or a portion thereof) otherwise ceases to be applicable, Pubco, upon the written
request of the Holder thereof shall promptly provide such Holder or its respective transferees, without any expense to such Persons (other than applicable transfer taxes and similar governmental charges, if any) with new certificates (or evidence of
book-entry share) for securities of like tenor not bearing the provisions of the legend with respect to which the restriction has terminated. In connection therewith, such Holder shall provide Pubco with such information in its possession as Pubco
may reasonably request in connection with the removal of any such legend. 

  
 -6- 

 (f) Pubco, the Company and each exchanging Holder shall bear their own respective expenses in
connection with the consummation of any Exchange by such Holder, whether or not any such Exchange is ultimately consummated; provided, however, that Pubco will pay any transfer taxes, stamp taxes or duties, or other similar taxes in
connection with, or arising by reason of, any Exchange; provided, further, that if any shares of Deliverable Common Stock are to be delivered in a name other than that of the Holder that requested the Exchange (or DTC or its nominee
for the account of a participant of DTC that will hold the shares for the account of such Holder), then such Holder and/or the Person in whose name such shares are to be delivered shall pay to Pubco or the Company, as applicable, the amount of any
transfer taxes, stamp taxes or duties, or other similar taxes in connection with, or arising by reason of, such Exchange or shall establish to the reasonable satisfaction of Pubco and the Company that such tax has been paid or is not payable. 

(g) Notwithstanding anything to the contrary in this Article II, a Holder shall not be entitled to effect an Exchange (and, if
attempted, any such Exchange shall be void ab initio), and Pubco and the Company shall have the right to refuse to honor any request to effect an Exchange, at any time or during any period, if Pubco or the Company shall reasonably determine
that such Exchange (i) would be prohibited by any Applicable Law (including the unavailability of any requisite registration statement filed under the Securities Act or any exemption from the registration requirements thereunder), provided this
subsection Section 2.02(g) shall not limit Pubco or the Company’s obligations under Section 2.06(c), or (ii) would not be permitted under (x) the LLC Agreement, (y) other agreements with Pubco, the
Company, Employee Holdco or any of their respective controlled Affiliates to which such Exchanging Holder may be party or (z) any written policies of Pubco, the Company or any of the Company’s subsidiaries related to unlawful or
inappropriate trading applicable to its directors, officers or other personnel to which the Exchanging Holder is subject. Upon such determination, Pubco or the Company (as applicable) shall notify the Holder requesting the Exchange of such
determination, which such notice shall include an explanation in reasonable detail as to the reason that the Exchange has not been honored. 

Section 2.03 Adjustment. 

(a) The Exchange Rate shall be adjusted accordingly if there is any subdivision (by any stock or unit split, stock or unit dividend or
distribution, reclassification, reorganization, recapitalization or otherwise) or combination (by reverse stock or unit split, reclassification, reorganization, recapitalization or otherwise) of the shares of Class B Common Stock or Units that
is not accompanied by a substantively identical subdivision or combination of the Class A Common Stock. If there is any reclassification, reorganization, recapitalization or other similar transaction in which the Class A Common Stock is
converted or changed into another security, securities or other property, then upon any subsequent Exchange, an Exchanging Holder shall be entitled to receive the amount of such security, securities or other property that such Exchanging Holder
would have received if such Exchange had occurred immediately prior to the effective date of such reclassification, reorganization, recapitalization or other similar transaction, taking into account any adjustment as a result of any subdivision (by
any split, dividend or distribution, reclassification, reorganization, recapitalization or otherwise) or combination (by 

  
 -7- 

 
reverse split, reclassification, reorganization, recapitalization or otherwise) of such security, securities or other property that occurs after the effective time of such reclassification,
reorganization, recapitalization or other similar transaction. For the avoidance of doubt, if there is any reclassification, reorganization, recapitalization or other similar transaction in which the Class A Common Stock is converted or changed
into another security, securities or other property, this Section 2.03(a) shall continue to be applicable, mutatis mutandis, with respect to such security or other property. This Agreement shall apply to, mutatis mutandis,
and all references to “Paired Interests” shall be deemed to include, any security, securities or other property of Pubco or the Company which may be issued in respect of, in exchange for or in substitution of shares of Class B Common
Stock or Units, as applicable, by reason of stock or unit split, reverse stock or unit split, stock or unit dividend or distribution, combination, reclassification, reorganization, recapitalization, merger, exchange (other than an Exchange) or other
transaction. 
 (b) This Agreement shall apply to the Paired Interests held by the Holders and their Permitted Transferees as of the date
hereof, as well as any Paired Interests hereafter acquired by a Holder and his or her or its Permitted Transferees. 
 Section 2.04
Tender Offers and Other Events with Respect to Pubco. In the event that a tender offer, share exchange offer, issuer bid, take-over bid, recapitalization or similar transaction with respect to Class A Common Stock (a “Pubco
Offer”) is proposed by Pubco or is proposed to Pubco or its stockholders and approved by the Board or is otherwise effected or to be effected with the consent or approval of the Board, the Holders of Paired Interests shall be permitted to
participate in such Pubco Offer by delivery of a Notice of Exchange (which Notice of Exchange shall be effective immediately prior to the consummation of such Pubco Offer (and, for the avoidance of doubt, shall be contingent upon such Pubco Offer
and not be effective if such Pubco Offer is not consummated)). In the case of a Pubco Offer proposed by Pubco, Pubco will use its reasonable best efforts expeditiously and in good faith to take all such actions and do all such things as are
necessary or desirable to enable and permit the Holders of Paired Interests to participate in such Pubco Offer to the same extent or on an economically equivalent basis as the holders of shares of Class A Common Stock without discrimination;
provided, that without limiting the generality of this sentence (and without limiting the ability of any Holder to Exchange Paired Interests at any time pursuant to the terms of this Agreement), Pubco will use its reasonable best efforts
expeditiously and in good faith to ensure that such Holders may participate in each such Pubco Offer without being required to Exchange Paired Interests. For the avoidance of doubt, in no event shall the Holders of Paired Interests be entitled to
receive in such Pubco Offer aggregate consideration for each Paired Interest that is greater than the consideration payable in respect of each share of Class A Common Stock in connection with a Pubco Offer (it being understood that payments
under or in respect of the Tax Receivable Agreements shall not be considered part of any such consideration). 
 Section 2.05
Listing of Deliverable Common Stock. If the Class A Common Stock is listed on a national securities exchange, Pubco shall use its reasonable best efforts to cause all Class A Common Stock issued upon an Exchange to be listed on the
same national securities exchange upon which the outstanding Class A Common Stock may be listed or traded at the time of such issuance. 

  
 -8- 

 Section 2.06 Deliverable Common Stock to be Issued; Class B Common Stock to be
Cancelled. 
 (a) Pubco shall at all times reserve and keep available out of its authorized but unissued Class A Common Stock,
solely for the purpose of issuance upon an Exchange, the maximum number of shares of Deliverable Common Stock as shall be deliverable upon Exchange of all then-outstanding Paired Interests; provided, that nothing contained herein shall be
construed to preclude Pubco or the Company from satisfying its obligations in respect of an Exchange by delivery of shares of Deliverable Common Stock that are held in the treasury of Pubco or any of its subsidiaries or by delivery of purchased
shares of Deliverable Common Stock (which may or may not be held in the treasury of Pubco or any subsidiary thereof). Pubco and the Company represent, warrant and covenant that all shares of Deliverable Common Stock issued upon an Exchange will,
upon issuance thereof, be validly issued, fully paid and non-assessable. 
 (b) When a Paired Interest has been Exchanged in accordance
with this Agreement, (i) the share of Class B Common Stock constituting a component of such Paired Interest shall be cancelled by Pubco and the Company and (ii) the Unit constituting a component of such Paired Interest shall be deemed
transferred from the Exchanging Holder to Pubco. 
 (c) Subject to the terms of the Registration Rights Agreement, Pubco and the Company
covenant and agree to deliver shares of Deliverable Common Stock, if requested, pursuant to an effective Exchange Registration Statement with respect to any Exchange to the extent that an Exchange Registration Statement is effective and available
for such shares with respect to such Exchange. In the event that any Exchange in accordance with this Agreement is to be effected at a time when any Exchange Registration Statement has not become effective or otherwise is unavailable, upon the
request and with the reasonable cooperation of the Holders requesting such Exchange, Pubco and the Company shall use reasonable best efforts to promptly facilitate such Exchange pursuant to an available exemption from such registration requirements.

 (d) Pubco agrees that it has taken all or will take such steps as may be required to cause to qualify for exemption under
Rule 16b-3(d) or (e), as applicable, under the Exchange Act, and to be exempt for purposes of Section 16(b) under the Exchange Act, any acquisitions from, or dispositions to, Pubco of equity securities of Pubco (including derivative
securities with respect thereto) and any securities that may be deemed to be equity securities or derivative securities of Pubco for such purposes that result from the transactions contemplated by this Agreement, by each officer or director of
Pubco, including any director by deputization. The authorizing resolutions shall be approved by either Pubco’s Board or a committee thereof composed solely of two or more Non-Employee Directors (as defined in Rule 16b-3 under the Exchange
Act) of Pubco. 
 Section 2.07 Distributions. No Exchange shall impair the right of the Exchanging Holder to receive any
distributions payable on the Units so exchanged in respect of a record date that occurs prior to the Exchange Date for such Exchange. No adjustments in respect of dividends or distributions on any Unit will be made on the Exchange of any Paired
Interest, and if the Exchange Date with respect to a Unit occurs after the record date for the payment of a dividend or other distribution on Units but before the date of the payment, then the registered Holder of the Unit at the

  
 -9- 

 
close of business on the record date will be entitled to receive the dividend or other distribution payable on the Unit on the payment date notwithstanding the Exchange of the Paired Interests or
a default in payment of the dividend or distribution due on the Exchange Date, and, for the avoidance of doubt, no Exchanging Holder shall have the right to receive any distributions (including tax distributions) on any exchanged Unit with a record
date that occurs from and after any Exchange Date. For the avoidance of doubt, no Exchanging Holder shall be entitled to receive, in respect of a single record date, distributions or dividends both on Units exchanged by such Holder and on shares of
Deliverable Common Stock received by such Holder in such Exchange. 
 ARTICLE III 

REPRESENTATIONS AND WARRANTIES 

Section 3.01 Representations and Warranties of Pubco and of the Company. 

(a) Each of Pubco and the Company represents and warrants that (i) it is a corporation or limited liability company duly incorporated or
formed, as applicable, and is existing in good standing under the laws of the State of Delaware, (ii) it has all requisite corporate or limited liability company power, as applicable, and authority to enter into and perform this Agreement and
to consummate the transactions contemplated hereby and, in the case of Pubco, to issue the Deliverable Common Stock in accordance with the terms hereof, (iii) the execution and delivery of this Agreement by it and the consummation by it of the
transactions contemplated hereby (including, in the case of Pubco, the issuance of the Deliverable Common Stock) have been duly authorized by all necessary corporate or limited liability company action on its part, as applicable, and (iv) this
Agreement constitutes a legal, valid and binding obligation of it enforceable against it in accordance with its terms, except as enforcement may be limited by equitable principles or by bankruptcy, insolvency, reorganization, moratorium, or similar
laws relating to or limiting creditors’ rights generally. 
 (b) Each of Pubco and the Company represents that it does not have any
contracts, other agreements, duties or obligations that are inconsistent with its duties and obligations (whether or not in its capacity as Managing Member) under this Agreement and covenants that, except as expressly permitted by this Agreement,
the LLC Agreement or the Stockholder Agreement, it will not enter into any contracts or other agreements or undertake or acquire any other duties or obligations that are inconsistent with such duties and obligations. 

Section 3.02 Representations and Warranties of the Holders. Each Holder, severally and not jointly, represents and warrants that
(i) if it is not a natural person, that it is duly incorporated or formed and, the extent such concept exists in its jurisdiction of organization, is in good standing under the laws of such jurisdiction, (ii) it has all requisite legal
capacity and authority to enter into and perform this Agreement and to consummate the transactions contemplated hereby, (iii) if it is not a natural person, the execution and delivery of this Agreement by it of the transactions contemplated
hereby have been duly authorized by all necessary corporate or other entity action on the part of such Holder and (iv) this Agreement constitutes a legal, valid and binding obligation of such Holder enforceable against it in accordance with its
terms, except as enforcement may be limited by equitable principles or by bankruptcy, insolvency, reorganization, moratorium, or similar 

  
 -10- 

 
laws relating to or limiting creditors’ rights generally. Additionally, each Holder, severally and not jointly, represents and warrants that it is aware of the restrictions on Transfer (as
defined in the LLC Agreement) contained in Article VIII of the LLC Agreement. 
 ARTICLE IV 

MISCELLANEOUS 

Section 4.01 Additional Holders. 

(a) To the extent that a Holder validly transfers any or all of such Holder’s Paired Interests to another Person (including by Employee
Holdco to any member thereof) in a transaction in accordance with, and not in contravention of, the LLC Agreement, the Employee Holdco LLC Agreement or the Registration Rights Agreement, as applicable, then such transferee (each, a
“Permitted Transferee”) shall have the right, in connection with such transaction, to execute and deliver a joinder to this Agreement, substantially in the form of Exhibit B hereto, whereupon such Permitted Transferee
shall become a Holder hereunder. 
 (b) To the extent the Company issues Units in the future, then the holder of such Units shall have the
right to execute and deliver a joinder to this Agreement, substantially in the form of Exhibit B hereto, whereupon such holder shall become a Holder hereunder; provided, however, that Pubco may delay the initial
exercisability of the Exchange right by such new Holder to the extent Pubco in its sole discretion deems appropriate to facilitate compliance with the Securities Act. 

(c) From and after the date hereof, each Non-Party Member shall have the right to execute and deliver a joinder to this Agreement,
substantially in the form of Exhibit B hereto, whereupon such Non-Party Member shall become a Holder and an Exchange Registration Holder, as applicable, for all purposes hereunder. 

Section 4.02 Further Assurances. Each party hereto agrees to execute, acknowledge, deliver, file and record such further
certificates, amendments, instruments and documents, and to do all such other acts and things, as may be required by law or as, in the reasonable judgment of Pubco and the Company, may be necessary or advisable to carry out the intent and purposes
of this Agreement. 
 Section 4.03 Notices. All notices, requests and other communications to any party hereunder shall be in
writing (including facsimile transmission and electronic mail (“e-mail”) transmission, so long as a receipt of such e-mail is requested and received by non-automated response). All such notices, requests and other communications
shall be deemed received on the date of receipt by the recipient thereof if received prior to 5:00 p.m. on a Business Day in the place of receipt. Otherwise, any such notice, request or communication shall be deemed to have been received on the next
succeeding Business Day in the place of receipt. All such notices, requests and other communications to any party hereunder shall be given to such party as follows: 

(a) if to Pubco or the Company to: 

[            ] 

  
 -11- 

 (b) if to KKR, addressed to it at: 

c/o Kohlberg Kravis Roberts & Co. L.P. 

[            ] 

if to Silver Lake, addressed to it at: 

c/o Silver Lake Partners 

[            ] 

and 
 c/o Silver Lake Partners

 [            ] 

if to TCV, addressed to it at: 

c/o Technology Crossover Ventures 

[            ] 

if to Holdings, addressed to it at: 

The Go Daddy Group, Inc. 
 c/o
YAM Management LLC 
 [            ] 

(c) if to any other Holder, to the address and other contact information set forth in the records of Pubco or the Company from time to time,
or to such other address or facsimile number as such party may hereafter specify for the purpose by notice to the other parties hereto. 

Section 4.04 Binding Effect. The provisions of this Agreement shall be binding upon and shall inure to the benefit of the parties
hereto and their respective successors and assigns. No provision of this Agreement is intended to confer any rights, benefits, remedies, obligations or liabilities hereunder upon any Person other than the parties hereto and their respective
successors 

  
 -12- 

 
and assigns; provided, however, that (i) the Exchange Registration Holders and their respective successors and assigns are intended beneficiaries of Section 2.01,
this Section 4.04 and Section 4.09, (ii) the members of Employee Holdco and their respective successors and assigns are intended beneficiaries of Section 4.01(a), this Section 4.04 and
Section 4.09, and (iii) each Non-Party Member and their respective successors and assigns are intended beneficiaries of Section 4.01(c), this Section 4.04 and Section 4.09, in each case, with the
right to enforce such provisions against the Company and Pubco as though such Exchange Registration Holders, such members of Employee Holdco and such Non-Party Members (and their respective successors and assigns) were parties hereto. 

Section 4.05 Waiver of Jury Trial; Consent to Jurisdiction. EACH PARTY HEREBY IRREVOCABLY WAIVES TO THE FULLEST EXTENT PERMITTED
BY LAW ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED BY THIS AGREEMENT. Each party hereby irrevocably submits to the exclusive jurisdiction of the federal
courts located in the State of Delaware or the Delaware Court of Chancery for the purpose of adjudicating any dispute arising hereunder. Each party hereby irrevocably and unconditionally waives and agrees not to plead or claim in any such court any
objection to such jurisdiction, whether on the grounds of hardship, inconvenient forum or otherwise. Each party further agrees that service of any process, summons, notice or document by U.S. registered mail to such party’s respective address
set forth in Section 4.03 shall be effective service of process for any action, suit or proceeding with respect to any matters to which it has submitted to jurisdiction in this Section 4.05. 

Section 4.06 Counterparts. This Agreement may be executed in one or more counterparts, and by the different parties hereto in
separate counterparts, each of which when executed shall be deemed to be an original but all of which taken together shall constitute one and the same agreement. 

Section 4.07 Entire Agreement. This Agreement and, as applicable, the other Reorganization Documents constitute the entire
agreement between the parties with respect to the subject matter of this Agreement and supersede all prior agreements and understandings, both oral and written, between the parties with respect to the subject matter of this Agreement. Nothing in
this Agreement shall create any third-party beneficiary rights in favor of any Person or other party hereto. 
 Section 4.08
Severability. If any term or other provision of this Agreement is held to be invalid, illegal or incapable of being enforced by any rule of law or public policy, all other conditions and provisions of this Agreement shall nevertheless remain
in full force and effect so long as the economic or legal substance of the transactions is not affected in any manner materially adverse to any party. Upon a determination that any term or other provision is invalid, illegal or incapable of being
enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely as possible in a mutually acceptable manner in order that the transactions contemplated hereby be
consummated as originally contemplated to the fullest extent possible. 
 Section 4.09 Amendment. This Agreement may only be
amended or modified, in whole or in part, at any time and from time to time by a written instrument signed by (i) Pubco, (ii) the 

  
 -13- 

 
Company, (iii) the Holders of Units holding a majority of the then outstanding Units of the Company, (iv) KKR, to the extent KKR is then a Holder of Units, (v) Silver Lake, to the
extent Silver Lake is then a Holder of Units, (vi) TCV, to the extent TCV is then a Holder of Units and to the extent TCV’s rights or obligations under this Agreement are disproportionally adversely affected relative to any other Holder,
and (vii) Holdings, to the extent Holdings is then a Holder of Units and to the extent Holdings’ rights or obligations under this Agreement are disproportionally adversely affected relative to any other Holder. In the event that this
Agreement is amended, whether or not the prior written consent of any Holder is required under the foregoing sentence, Pubco or the Company shall provide a copy of such amendment to all Holders. Notwithstanding anything to the contrary in this
Agreement (including this Section 4.09), (a) the execution and delivery of a joinder to this Agreement pursuant to Section 4.01 shall not require the consent of any Holder or any other party hereto and shall not be
deemed to be an amendment or modification to this Agreement, (b) Section 2.01, clause (i) of Section 4.04 and this Section 4.09(b), may only be amended or modified, in whole in part, at any time and from
time to time with the consent of the holders of a majority of the issued and outstanding equity interests held by Exchange Registration Holders (calculated by reference to the Units held directly by such holders and the Units such holders’
interests in Employee Holdco are exchangeable into under the terms of the Employee Holdco LLC Agreement), (c) Section 4.01(a), clause (ii) of Section 4.04 and this Section 4.09(c) may only be amended or
modified, in whole in part, at any time and from time to time with the consent of the holders of a majority of the issued and outstanding equity interests of Employee Holdco to the extent Employee Holdco is then a Holder of Units and
(d) Section 4.01(c), clause (iii) of Section 4.04 and this Section 4.09(d) may only be amended or modified, in whole in part, at any time and from time to time with the consent of the holders of a
majority of the issued and outstanding Units held by the Non-Party Members. 
 Section 4.10 Governing Law. This Agreement shall
be governed by and construed in accordance with the laws of the State of Delaware, without regard to principles of conflicts of law rules of such State that would result in the application of the laws of a jurisdiction other than the State of
Delaware. 
 Section 4.11 Tax Treatment. This Agreement shall be treated as part of the LLC Agreement as described in
Section 761(c) of the Code and Sections 1.704-1(b)(2)(ii)(h) and 1.761-1(c) of the Treasury Regulations promulgated thereunder. As required by the Code and the Treasury Regulations, the parties shall report any Exchange consummated
hereunder as a taxable sale of the Units and shares of Class B Common Stock by a Holder to Pubco, and no party shall take a contrary position on any income tax return or amendment thereof. 

Section 4.12 Independent Nature of Holders’ Rights and Obligations. The obligations of each Holder hereunder are several and
not joint with the obligations of any other Holder, and no Holder shall be responsible in any way for the performance of the obligations of any other Holder under hereunder. The decision of each Holder to enter into to this Agreement has been made
by such Holder independently of any other Holder. Nothing contained herein, and no action taken by any Holder pursuant hereto, shall be deemed to constitute the Holders as a partnership, an association, a joint venture or any other kind of entity,
or create a presumption that the Holders are in any way acting in concert or as a group with respect to such obligations or the transactions contemplated hereby. 

  
 -14- 

 Section 4.13 Specific Enforcement. The parties hereto acknowledge that the remedies
at law of the other parties for a breach or threatened breach of this Agreement would be inadequate and, in recognition of this fact, any party to this Agreement, without posting any bond, and in addition to all other remedies that may be available,
shall be entitled to equitable relief in the form of specific performance, a temporary restraining order, a temporary or permanent injunction or any other equitable remedy that may then be available. 

[Signature Pages Follow] 

  
 -15- 

 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed as of the
day and year first written above. 
  

			
	GODADDY INC.
		
	By:	 	  

		
	Name:	 	  

		
	Title:	 	  

	
	DESERT NEWCO, LLC
		
	By:	 	  

		
	Name:	 	  

		
	Title:	 	  

  

[Signature Page to the Exchange Agreement] 

 
	
	HOLDERS:
	
	[SIGNATURES TO COME]

  

[Signature Page to the Exchange Agreement] 

 EXHIBIT A 

[FORM OF] 
 NOTICE OF EXCHANGE 

c/o GoDaddy Inc. 
 14455 North Hayden Road 

Suite 219 
 Scottsdale, Arizona 85260 

Attn: Nima Kelly, Matt Forkner 
 Facsimile: (480) 624-2546

 Email: nima@godaddy.com 

       mforkner@godaddy.com 

Reference is hereby made to the Exchange Agreement, dated as of             , 2015
( as amended from time to time, the “Exchange Agreement”), by and among Desert Newco, LLC, a Delaware limited liability company (the “Company”), GoDaddy Inc., a Delaware corporation (“Pubco”), and
the holders of Units (as defined therein) and shares of Class B Common Stock (as defined therein) from time to time party hereto (each, a “Holder”). Capitalized terms used but not defined herein shall have the meanings given to
them in the Exchange Agreement. 
 The undersigned Holder hereby transfers to Pubco (or the Company, if applicable) effective as of the
Exchange Date and, in the case of a contingent exchange, subject to the occurrence of the contingency set forth below, the number of shares of Class B Common Stock plus Units set forth below (together, the “Paired Interests”)
in Exchange for shares of Class A Common Stock (the “Deliverable Common Stock”) to be issued in its name as set forth below, in accordance with the terms of the Exchange Agreement. 

Legal Name of Holder: [                    ] 

 

			
		
	Address:	  	[                    ]
		
		  	[                    ]
		
		  	[                    ]

 Number of Paired Interests to be Exchanged:
[                    ]1 

 

	1 	Note to Holder: Any Exchange must include, at a minimum, the lesser of (i) 1,000 Units (subject to adjustment as provided in Section 2.03 of the Exchange Agreement) and (ii) all of the vested Units
of the undersigned Holder. 

  
 A-1 

 Timing / Contingent Exchanges (complete either (a) or (b)) 

(a) Exchange Date (if other than close of business on the date of receipt by Pubco and the Company):
[                    ] 
 (b) If
Exchange is contingent upon the occurrence of any event pursuant to clause (x) of Section 2.02(b)(i), please describe such contingency:
[                    ] 
 The
undersigned hereby represents and warrants that (i) the undersigned has full legal capacity to execute and deliver this Notice of Exchange and to perform the undersigned’s obligations hereunder; (ii) this Notice of Exchange has been
duly executed and delivered by the undersigned and is the legal, valid and binding obligation of the undersigned enforceable against it in accordance with the terms thereof or hereof, as the case may be, subject to applicable bankruptcy, insolvency
and similar laws affecting creditors’ rights generally and the availability of equitable remedies; (iii) the Paired Interests subject to this Notice of Exchange are being transferred to Pubco (or the Company, if applicable) free and clear
of any pledge, lien, security interest, encumbrance, equities or claim; and (iv) no consent, approval, authorization, order, registration or qualification of any third party or with any court or governmental agency or body having jurisdiction
over the undersigned or the Paired Interests subject to this Notice of Exchange is required to be obtained by the undersigned for the transfer of such Paired Interests to the Company. 

The undersigned hereby irrevocably constitutes and appoints any officer of Pubco or the Company as the attorney of the undersigned, with full
power of substitution and resubstitution in the premises, to do any and all things and to take any and all actions that may be necessary to transfer to Pubco (or the Company, if applicable) the Paired Interests subject to this Notice of Exchange and
to deliver to the undersigned the shares of Deliverable Common Stock to be delivered in Exchange therefor. 
 [Signature Page Follows] 

  
 A-2 

 IN WITNESS WHEREOF, the undersigned, by authority duly given, has caused this Notice of Exchange
to be executed and delivered by the undersigned or by its duly authorized attorney. 
  

			
	By:	 	  

		 	Name:
		 	Title:

  
 A-3 

 EXHIBIT B 

[FORM OF] 
 JOINDER AGREEMENT 

This Joinder Agreement (“Joinder Agreement”) is a joinder to the Exchange Agreement, dated as of
            , 2015 (as amended from time to time, the “Agreement”), by and among Desert Newco, LLC, a Delaware limited liability company (the “Company”),
GoDaddy Inc., a Delaware corporation (“Pubco”), and the holders of Units (as defined therein) and shares of Class B Common Stock from time to time party hereto (each, a “Holder”). Capitalized terms used but not
defined in this Joinder Agreement shall have the meanings given to them in the Agreement. This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to the conflicts of law rules of such
State that would result in the application of the laws of any other State. In the event of any conflict between this Joinder Agreement and the Agreement, the terms of this Joinder Agreement shall control. 

The undersigned, having acquired shares of Class B Common Stock and Units, hereby joins and enters into the Agreement. By signing and
returning this Joinder Agreement to Pubco, the undersigned (i) accepts and agrees to be bound by and subject to all of the terms and conditions of and agreements of a Holder contained in the Agreement, with all attendant rights, duties and
obligations of a Holder thereunder and (ii) makes each of the representations and warranties of a Holder set forth in Section 3.02 of the Agreement as fully as if such representations and warranties were set forth herein. The
parties to the Agreement shall treat the execution and delivery hereof by the undersigned as the execution and delivery of the Agreement by the undersigned and, upon receipt of this Joinder Agreement by Pubco and by the Company, the signature of the
undersigned set forth below shall constitute a counterpart signature to the signature page of the Agreement. 
 Name:
[                    ] 
  

			
	Address for Notices:	  	[                    ]
		
		  	[                    ]
		
		  	[                    ]
		
	With Copies to:	  	[                    ]
		
		  	[                    ]
		
		  	[                    ]

 [Signature Page Follows] 

  
 B-1 

 IN WITNESS WHEREOF, the undersigned, by authority duly given, has caused this Joinder Agreement
to be executed and delivered by the undersigned or by its duly authorized attorney. 
  

			
	By:	 	  

		 	Name:
		 	Title:

  
 B-2

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