Document:

2009 Executive Bonus Plan

 Exhibit 10.20 
 EHEALTH, INC. 
 EXECUTIVE BONUS PLAN 
 2009 
 1. Plan Objectives. 
  

	 	•	 	 Reward management for achieving stated business objectives 

  

	 	•	 	 Build long-term stockholder value 

  

	 	•	 	 Provide competitive compensation for senior management 

 2. Administration. The Compensation Committee of eHealth, Inc. (the “Company”) will administer the Executive Bonus Plan (the “Plan”). The Compensation Committee reserves the right at any
time during the fiscal year to modify the Plan in total or in part. This Plan may be amended, suspended or terminated at any time at the sole and absolute discretion of the Compensation Committee. 
 3. Eligibility. The Chief Executive Officer of the Company (“CEO”) and other senior management of the Company as nominated by the CEO
and approved by the Compensation Committee (collectively, “Participants”) are eligible to participate in this Plan. Participation in the Plan in one year does not imply continued Plan participation in any subsequent year. Participants must
be employed at the time of payment to earn any payment under the Plan. 
 Eligible senior management hired during the Plan year will have
their Target Incentive Percentage and Maximum Incentive Percentage set by the Compensation Committee (see Item 5 below). Such Participant’s incentive payout will be pro-rated from the first day of employment; provided that the Compensation
Committee determines that the Participant is eligible to participate. Employees hired after September 30, 2009 are not eligible for incentive payout for the 2009 Plan year, unless the Compensation Committee determines otherwise. 
 4. Term. 12 months, commencing on January 1, 2009 and ending on December 31, 2009. 
 5. Target Incentive Payout. The Compensation Committee will approve a Target Incentive Percentage and a Maximum Incentive Percentage for each
Participant. The incentives under this Plan are expressed as a percentage of annual base salary as of the time the Compensation Committee approves a Participant’s participation in the Plan (the “Annual Salary”). Attached, as Exhibit
A, is a schedule of the Annual Salary, Target and Maximum Incentive Percentages and aggregate incentive for each 2009 Plan Participant. The aggregate “Target Incentive Award” for each Participant is equal to that Participant’s Annual
Salary multiplied by the Target Incentive Percentage for that Participant. 
 6. Incentive Determination. Company Performance (CP):
75% of each Participant’s potential Target Incentive Award is based upon achievement of the 2009 Revenue, Non-GAAP Operating Earnings (without stock compensation) and EBITDA (GAAP Operating Income, 

 
excluding Stock Compensation and Depreciation and Amortization Expenses) performance goals of the Company (each, a “Goal”) as approved by the
Compensation Committee in connection with the adoption of this Plan and subject to adjustment as set forth elsewhere in this Plan. The Revenue Goal, the Non-GAAP Operating Earnings Goal and the EBITDA Goal each comprise 25% of the total potential
Target Incentive Award. In order to determine payouts based upon Goal performance achievement between whole percentages, the Compensation Committee shall apply straight-line interpolation. 
 On-Target Performance Payout. In the event the Company meets one of the foregoing Goals, a Participant shall receive, in connection
with the Company achieving that Goal, 25% of the product determined by multiplying the Target Incentive Percentage of the Participant by the Participant’s Annual Salary (a “Goal Target Payout”). 
 Below 95% Performance. If a Goal is achieved as to less than 95%, there will be no payout for that Goal. 
 95-99% Performance Payout. If a Goal is achieved at a 95% level, a Participant shall receive, in connection with the partial achievement of
that Goal, 25% of the Goal Target Payout. If a Goal is achieved at the 96% level, a Participant shall receive, in connection with the partial achievement of that Goal, 30% of the Goal Target Payout. If a Goal is achieved at the 97% level, a
Participant shall receive, in connection with the partial achievement of that Goal, 35% of the Goal Target Payout. If a Goal is achieved at the 98% level, a Participant shall receive, in connection with the partial achievement of that Goal, 40% of
the Goal Target Payout. If a Goal is achieved at the 99% level, a Participant shall receive, in connection with the partial achievement of that Goal, 45% of the Goal Target Payout. 
 Above 100% Performance Payout – 2009 Revenue Goal. Subject to the other provisions of this Plan, for each percent achieved above 100%
of the 2009 Revenue Goal, the Participant will receive an additional 5% of the Goal Target Payout for the Revenue Goal (10% for the CEO) up to a maximum additional payment equal to 50% of the Goal Target Payout (100% for the CEO). 
 Above 100% Performance Payout – 2009 Non-GAAP Operating Earnings Goal. If and only if the 2009 Revenue Goal is achieved at a level of
100% or more, then for each percent achieved above 100% of the 2009 Non-GAAP Operating Earnings Goal, the Participant will receive an additional 2.5% of the Goal Target Payout (5% for the CEO) up to a maximum additional payment equal to 50% (100%
for the CEO) of the Goal Target Payout. 
 Above 100% Performance Payout – 2009 Non-GAAP EBITDA Goal. If and only if the
2009 Revenue Goal is achieved at a level of 100% or more, then for each percent achieved above 100% of the 2009 EBITDA Goal, the Participant will receive an additional 2.5% of the Goal Target Payout (5% for the CEO) up to a maximum additional
payment equal to 50% (100% for the CEO) of the Goal Target Payout. 
  

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 Individual Performance (IP): In addition to the portion of the Target Incentive Award based upon Company
performance, Participants are eligible to earn up to 25% of their Target Incentive Award based upon individual performance. In the event of a Participant’s superior performance, the Compensation Committee, in its sole discretion, may approve an
additional payout to a Participant related to that Participant’s individual performance such that the total incentive paid to the Participant related to the Participant’s individual performance is up to 25% of the product determined by
multiplying the Maximum Incentive Percentage of the Participant by the Participant’s Annual Salary. The Compensation Committee is not obligated to treat Participants equally with respect to this additional payout and may pay one or more
Participants an additional amount and other Participants no additional amount. The Compensation Committee will determine the performance of the Plan participants, with input from the CEO on participants other than the CEO. The determination of
individual performance is discretionary. 
 The Company must be profitable on an operating basis (excluding non-cash charges) for a
Participant to qualify for their maximum payout under the Plan for individual performance or for any specific Goal. If the Company is not profitable on an operating basis (excluding non-cash charges), the maximum possible payout for individual
performance or the achievement of any particular Goal shall be no more than 25% of the Participant’s Target Incentive Award. 
 The 2009
Revenue Goal, Non-GAAP Operating Earnings Goal and EBITDA Goal and performance may exclude, at the Compensation Committee’s sole discretion, (i) the effect of mergers and acquisitions closing in 2009 (if any), (ii) any extraordinary
non-recurring items as described in Accounting Principles Board Opinion No. 30 or as otherwise determined by the Compensation Committee to be extraordinary or non-recurring in its sole discretion, and (iii) the effect of any changes in
accounting principles affecting the Company’s or a business units’ reported results. 
 7. Payment. Payments under the Plan
will be made following the release of the Company’s earnings to the public, but in no event later than March 15, 2010. The Compensation Committee must approve all executive officer incentive awards prior to payment. All Plan payments will
be made net of applicable withholding taxes. 
 8. Employment at Will. The employment of all employees at eHealth is terminable at any
time by either party, with or without cause being shown or advance notice by either party. This Plan shall not be construed to create a contract of employment for a specified period of time between eHealth and any employee. 
 9. Entire Agreement. This Plan is the entire agreement between eHealth and the eligible employees regarding the subject matter of this Plan and
supersedes all prior bonus compensation or bonus incentive plans or any written or verbal representations regarding the subject matter of this Plan. 
 ****** 
  

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 EXHIBIT A 
 Salaries, Incentives and Incentive Percentages for 2009 Plan Participants 
  

																		
	 	  	SALARY	  	TITLE	  	INCENTIVE %	 	 	INCENTIVE $
	 OFFICERS
	  	  	  	TARGET	 	 	MAX	 	 	TARGET	  	MAX
	 Lauer, Gary
	  	$	400,000	  	CEO	  	65	%	 	130	%	 	$	260,000	  	$	520,000
	 Huizinga, Stuart
	  	$	255,000	  	CFO	  	60	%	 	90	%	 	$	153,000	  	$	229,500
	 Hurley, Robert
	  	$	193,800	  	SVP	  	60	%	 	90	%	 	$	116,280	  	$	174,420
	 Telkamp, Bruce
	  	$	275,400	  	EVP	  	60	%	 	90	%	 	$	165,240	  	$	247,860
	 Wang, Sheldon
	  	$	275,400	  	CTO	  	60	%	 	90	%	 	$	165,240	  	$	247,860
	 Sanborn, Scott
	  	$	275,000	  	CMO	  	60	%	 	90	%	 	$	165,000	  	$	247,500Management Retention Agreement

 Exhibit 10.21 
 EHEALTH, INC. 
 MANAGEMENT RETENTION AGREEMENT 
 This Management Retention Agreement (the “Agreement”) is made and entered into by and between Gary Lauer (the “Executive”) and
eHealth, Inc. (the “Company”), effective as of the date last signed below. 
 RECITALS 
 1. It is possible that the Company may from time to time receive acquisition proposals by other companies. The Board of Directors of the Company (the
“Board”) recognizes that consideration of any such proposals can be a distraction to the Executive and can cause the Executive to consider alternative employment opportunities. The Board has determined that it is in the best interests of
the Company and its stockholders to assure that the Company will have the continued dedication and objectivity of the Executive, notwithstanding the possibility, threat or occurrence of a Change of Control (as defined herein) of the Company.

 2. The Board believes that it is in the best interests of the Company and its stockholders to provide the Executive with an incentive to
continue his or her employment and to motivate the Executive to maximize the value of the Company upon a Change of Control for the benefit of its stockholders. 
 3. The Board believes that it is imperative to provide the Executive with certain severance benefits upon certain terminations of employment, including outside of a Change of Control. These benefits will provide the
Executive with enhanced financial security and incentive and encouragement to remain with the Company. 
 4. Certain capitalized terms used
in the Agreement are defined in Section 5 below. 
 AGREEMENT 
 NOW, THEREFORE, in consideration of the mutual covenants contained herein, the parties hereto agree as follows: 
 1. Term of Agreement. This Agreement shall terminate upon the date that all of the obligations of the parties hereto with respect to this
Agreement have been satisfied. 
 2. At-Will Employment. The Company and the Executive acknowledge that the Executive’s
employment is and shall continue to be at-will, as defined under applicable law. 
 3. Severance Benefits. 
 (a) Involuntary Termination Other than for Cause or Voluntary Termination for Good Reason During the Change of Control Period. If
within the period beginning on the date the Company enters into a binding definitive agreement to effect a transaction that would be a Change in 

 
Control if consummated and ending twelve (12) months following the date of the ensuing Change of Control (the “Change of Control Period”)
(i) the Executive terminates his or her employment with the Company (or any parent or subsidiary of the Company) for “Good Reason” (as defined herein), or (ii) the Company (or any parent or subsidiary of the Company) terminates
the Executive’s employment for other than “Cause” (as defined herein), and the Executive signs and does not revoke a standard release of claims with the Company in a form substantially similar to that attached hereto as Exhibit
A (the “Release”), then the Executive shall receive the following severance benefits from the Company: 
 (i)
Severance Payment. The Executive shall receive a single lump-sum cash severance payment (less applicable withholding taxes) in an amount equal to twenty-four (24) months of Executive’s then current annual base salary. 
 (ii) Pro-Rated Annual Bonus. A single lump-sum cash payment equal to the Executive’s then target annual bonus, multiplied by a
fraction, the numerator of which is the number of days in the Company’s fiscal year prior to and including the date of Executive’s termination of employment and the denominator of which is 365. 
 (iii) Acceleration of Vesting of Equity Compensation. One hundred percent (100%) of the Executive’s outstanding and
unvested awards relating to the Company’s common stock (whether stock options, stock appreciation rights, shares of restricted stock, restricted stock units, performance shares or otherwise (collectively, the “Equity Awards”)) will
become vested and will otherwise remain subject to the terms and conditions of the applicable Equity Award agreement. 
 (iv)
Continued Executive Benefits. Subject to the Executive timely electing continuation coverage under Title X of the Consolidated Budget Reconciliation Act of 1985 (“COBRA”), the Executive shall receive one-hundred percent
(100%) Company-paid group health, dental and vision coverage (the “Company-Paid Coverage”). If such coverage included the Executive’s dependents immediately prior to the Change of Control, such dependents shall also be covered at
Company expense. Company-Paid Coverage shall continue until the earlier of (i) eighteen (18) months from the date of termination, or (ii) the date upon which the Executive and his dependents become covered under another
employer’s group health, dental and vision plans that provide Executive and his dependents with comparable benefits and levels of coverage. 
 (v) Assumption of Leases. To the extent such leases have not already been assumed by the Company, as of the later of (i) two weeks after the date of Executive’s employment termination, or
(ii) the end of the month in which Executive’s employment termination occurs, the Company shall assume Executive’s San Francisco Bay Area housing and automobile leases, and Executive shall concurrently cease to use the associated
housing and automobile, such that Executive does not incur any related costs on and after such date. For the sake of clarity, in the event that the Company has assumed either or both of such leases prior to Executive’s employment termination,
Executive shall be permitted to use the leased automobile and housing through the later of (i) two weeks after the date of Executive’s employment termination, or (ii) the end of the month in which Executive’s employment
termination occurs. 
  

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 (b) Involuntary Termination Other than for Cause or Voluntary Termination for Good
Reason Outside the Change of Control Period. If during the term of this Agreement and other than during the Change in Control Period, (i) the Executive terminates his or her employment with the Company (or any parent or subsidiary of the
Company) for “Good Reason” (as defined herein), or (ii) the Company (or any parent or subsidiary of the Company) terminates the Executive’s employment for other than “Cause” (as defined herein), and the Executive signs
and does not revoke the Release, then the Executive shall receive the following severance benefits from the Company: 
 (i)
Severance Payment. The Executive shall receive a single lump-sum severance payment (less applicable withholding taxes) in an amount equal to twenty-four (24) months of Executive’s then current annual base salary. 
 (ii) Pro-Rated Annual Bonus. A single lump-sum cash payment equal to the Executive’s then target annual bonus, multiplied by a
fraction, the numerator of which is the number of days in the Company’s fiscal year prior to and including the date of Executive’s termination of employment and the denominator of which is 365. 
 (iii) Continued Executive Benefits. Subject to the Executive timely electing continuation coverage under COBRA, the Executive shall
receive one-hundred percent (100%) Company-Paid Coverage. If such coverage included the Executive’s dependents immediately prior to the Change of Control, such dependents shall also be covered at Company expense. Company-Paid Coverage
shall continue until the earlier of (i) eighteen (18) months from the date of termination, or (ii) the date upon which the Executive and his dependents become covered under another employer’s group health, dental and vision plans
that provide Executive and his dependents with comparable benefits and levels of coverage. 
 (iv) Assumption of
Leases. To the extent such leases have not already been assumed by the Company, as of the later of (i) two weeks after the date of Executive’s employment termination, or (ii) the end of the month in which Executive’s
employment termination occurs, the Company shall assume Executive’s San Francisco Bay Area housing and automobile leases, and Executive shall concurrently cease to use the associated housing and automobile, such that Executive does not incur
any related costs on and after such date. For the sake of clarity, in the event that the Company has assumed either or both of such leases prior to Executive’s employment termination, Executive shall be permitted to use the leased automobile
and housing through the later of (i) two weeks after the date of Executive’s employment termination, or (ii) the end of the month in which Executive’s employment termination occurs. 
 (c) Voluntary Resignation; Termination for Cause; Death or Disability; Notice. If the Executive’s employment with the Company
terminates (i) voluntarily by the Executive other than for Good Reason (ii) for Cause by the Company, or (iii) due to Executive’s death or Disability (as defined hereunder), then the Executive shall not be entitled to receive
severance or other benefits except for those (if any) as may then be established under the Company’s then existing severance and benefits plans and practices or pursuant to other written agreements with the Company. Executive agrees to provide
the Company with six (6) months written notice in the event of his voluntary termination of employment other than for Good Reason. 
  

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 (d) Exclusive Remedy. The provisions of this Section 3 are intended to be and
are the Executive’s exclusive rights to severance payments and benefits in the event of termination of service and shall supersede in their entirety the severance provisions in the Executive’s offer letter dated November 30, 1999, as
amended from time to time (the “Offer Letter”). The parties hereto agree that nothing herein is intended to result in duplication of severance or any other benefits. 
 (e) Code Section 409A. 
 (i) Any amount paid under this Agreement that satisfies the requirements of the “short-term deferral” rule set forth in Section 1.409A-1(b)(4) of the regulations issued under Section 409A of the
Code (the “Treasury Regulations”) shall not constitute Deferred Compensation Separation Benefits for purposes of Section 3(f)(ii) below, and consequently shall be paid to Executive promptly following termination as otherwise required
by this Agreement. 
 (ii) Notwithstanding anything to the contrary in this Agreement, if Executive is a “specified
employee” within the meaning of Section 409A of the Code, and the final regulations and any guidance promulgated thereunder (“Section 409A”) at the time of Executive’s separation from service (as such term is defined in
Section 409A), then the cash severance benefits payable to Executive under this Agreement along with any other severance payments or separation benefits that may be considered deferred compensation under Section 409A (together, the
“Deferred Compensation Separation Benefits”) that are otherwise due to Executive on or within the six (6) month period following Executive’s separation from service shall accrue during such six (6) month period and shall
become payable in a lump sum payment on the date six (6) months and one (1) day following the date of Executive’s separation from service. All subsequent payments, if any, shall be payable in accordance with the payment schedule
applicable to each payment or benefit. Notwithstanding anything herein to the contrary, if Executive dies following his separation from service but prior to the six (6) month anniversary of his date of separation from service, then any payments
delayed in accordance with this Section shall be payable in a lump sum as soon as administratively practicable after the date of Executive’s death and all other Deferred Compensation Separation Benefits shall be payable in accordance with the
payment schedule applicable to each payment or benefit. 
 (iii) Any amount paid under this Agreement that qualifies as a
payment made as a result of an involuntary separation from service pursuant to Section 1.409A-1(b)(9)(iii) of the Treasury Regulations that does not exceed the Section 409A Limit (as defined below) shall not constitute Deferred
Compensation Separation Benefits for purposes of Section 3(f)(ii) above. For purposes of this Section 3(f), “Section 409A Limit” will mean the lesser of two (2) times: (i) Executive’s annualized compensation based
upon the annual rate of pay paid to Executive during the Company’s taxable year preceding the Company’s taxable year of Executive’s termination of employment as determined under Treasury Regulation 1.409A-1(b)(9)(iii)(A)(1); or
(ii) the maximum amount that may be taken into account under a qualified plan pursuant to Section 401(a)(17) of the Code for the year in which Executive’s employment is terminated. 
 (iv) It is the intent of this Agreement to comply with the requirements of Section 409A so that none of the severance payments and
benefits to be provided hereunder shall be subject to the additional tax imposed under Section 409A, and any ambiguities herein shall be interpreted to so comply. The Company and Executive agree to work together in good faith to consider
amendments to this Agreement and to take such reasonable actions which are necessary, appropriate or desirable to avoid imposition of any additional tax or income recognition under Section 409A prior to actual payment to Executive. 

 

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 (v) Notwithstanding any other
provisions of this Agreement, Executive’s receipt of severance payments and benefits under this Agreement is conditioned upon Executive signing and not revoking the Release and subject to the Release becoming effective within sixty
(60) days following Executive’s termination of employment (the “Release Period”). No severance will be paid or provided until the Release becomes effective. No severance will be paid or provided unless the Release becomes
effective during the Release Period. Any severance payments to which Executive is entitled under this Agreement shall be paid by the Company to Executive in cash and in full arrears on the sixty-first (61st) day following Executive’s employment termination date or such later date as is required under Section 12 hereof. 
 4. Golden Parachute Excise Tax Best Results. If any payment or benefit Executive would receive pursuant to this Agreement or otherwise
(“Payment”) would (i) constitute a “parachute payment” within the meaning of Section 280G of the Internal Revenue Code of 1986, as amended (the “Code”), and (ii) but for this sentence, be subject to the
excise tax imposed by Section 4999 of the Code (the “Excise Tax”), then such Payment shall be reduced to the Reduced Amount. The “Reduced Amount” shall be either (x) the largest portion of the Payment that would result
in no portion of the Payment being subject to the Excise Tax or (y) the largest portion, up to and including the total, of the Payment, whichever amount, after taking into account all applicable federal, state and local employment taxes, income
taxes, and the Excise Tax (all computed at the highest applicable marginal rate), results in Executive’s receipt, on an after-tax basis, of the greater amount of the Payment notwithstanding that all or some portion of the Payment may be subject
to the Excise Tax. If a reduction in payments or benefits constituting “parachute payments” is necessary so that the Payment equals the Reduced Amount, reduction shall occur in the following order: (A) cash payments shall be reduced
first and in reverse chronological order such that the cash payment owed on the latest date following the occurrence of the event triggering such excise tax will be the first cash payment to be reduced; (B) accelerated vesting of stock awards
shall be cancelled/reduced next and in the reverse order of the date of grant for such stock awards (i.e., the vesting of the most recently granted stock awards will be reduced first); and (C) employee benefits shall be reduced last and in
reverse chronological order such that the benefit owed on the latest date following the occurrence of the event triggering such excise tax will be the first benefit to be reduced. 
 The Company shall appoint a nationally recognized accounting firm to make the determinations required hereunder and perform the foregoing calculations. The Company shall bear all expenses with respect to the
determinations by such accounting firm required to be made hereunder. 
 The accounting firm engaged to make the determinations hereunder shall provide its
calculations, together with detailed supporting documentation, to the Company and Executive within fifteen (15) calendar days after the date on which right to a Payment is triggered (if requested at that time by the Company or Executive) or
such other time as requested by the Company or Executive. If the accounting firm determines that no Excise Tax is payable with respect to a Payment, either before or after the application of the Reduced Amount, it shall furnish the Company and
Executive with an opinion reasonably acceptable to Executive that no Excise Tax will be imposed with respect to such Payment. Any good faith determinations of the accounting firm made hereunder shall be final, binding and conclusive upon the Company
and Executive. 
  

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 5. Definition of Terms. The following terms referred to in this Agreement shall have the following
meanings: 
 (a) Cause. “Cause” shall mean (i) Executive’s commission of any act of fraud,
embezzlement or dishonesty, (ii) Executive’s conviction of, or plea of nolo contendere to, a felony under the laws of the United States or any state thereof, (iii) Executive’s continued failure to perform lawfully
assigned duties for 30 days after receiving written notification from the Board of Directors, (iv) Executive’s unauthorized use or disclosure of confidential information or trade secrets of the Company, or (v) any other intentional
misconduct by Executive that adversely affects the business of the Company in a material manner. 
 (b) Change of
Control. “Change of Control” means the occurrence of any of the following, in one or a series of related transactions: 
 (i) Any “person” (as such term is used in Sections 13(d) and 14(d) of the Securities Exchange Act of 1934, as amended) becomes the “beneficial owner” (as defined in Rule 13d-3 under said Act), directly or indirectly, of
securities of the Company representing fifty percent (50%) or more of the total voting power represented by the Company’s then outstanding voting securities; or 
 (ii) The consummation of a merger or consolidation of the Company with any other corporation, other than a merger or consolidation which
would result in the voting securities of the Company outstanding immediately prior thereto continuing to represent (either by remaining outstanding or by being converted into voting securities of the surviving entity) at least fifty percent
(50%) of the total voting power represented by the voting securities of the Company or such surviving entity outstanding immediately after such merger or consolidation; or 
 (iii) The consummation of the sale, lease or other disposition by the Company of all or substantially all the Company’s assets.

 (c) Disability. “Disability” means Executive (i) is unable to engage in any substantial gainful
activity by reason of any medically determinable physical or mental impairment which can be expected to result in death or can be expected to last for a continuous period of not less than twelve (12) months, or (ii) is, by reason of any
medically determinable physical or mental impairment which can be expected to last for a continuous period of not less than twelve (12) months, receiving income replacement benefits for a period of not less than three (3) months under an
accident and health plan covering Company employees. 
 (d) Good Reason. “Good Reason” means that Executive
resigns his employment within 120 days after any of the following is undertaken by the Company (or its acquirer) without Executive’s express written consent: (i) a reduction in Executive’s title, (ii) a material reduction of
Executive’s duties, authority or responsibilities, including a material reduction in duties, authority or responsibilities solely by virtue of the Company being acquired and made part of a larger entity such that Executive is no longer the
Chief Executive Officer of a publicly-traded company; (ii) any material reduction of Executive’s base salary and potential bonus (other than a proportionate 

  

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reduction in the Executive’s base salary that affects all senior management of the Company); or (iii) a material change in the geographic location
at which Executive must perform services; provided that in no instance will the relocation of Executive to a facility or location of thirty-five (35) miles or less from the Executive’s then current office location be deemed material for
purposes of this Agreement; provided, however, that Good Reason shall not exist unless Executive has provided written notice to the Board of Directors of the purported grounds for the Good Reason within 90 days of its initial existence and the
Company has been provided at least 30 days to remedy the condition. 
 6. Successors. 
 (a) The Company’s Successors. Any successor to the Company (whether direct or indirect and whether by purchase, merger,
consolidation, liquidation or otherwise) to all or substantially all of the Company’s business and/or assets shall assume the obligations under this Agreement and agree expressly to perform the obligations under this Agreement in the same
manner and to the same extent as the Company would be required to perform such obligations in the absence of a succession. For all purposes under this Agreement, the term “Company” shall include any successor to the Company’s business
and/or assets which executes and delivers the assumption agreement described in this Section 6(a) or which becomes bound by the terms of this Agreement by operation of law. 
 (b) The Executive’s Successors. The terms of this Agreement and all rights of the Executive hereunder shall inure to the
benefit of, and be enforceable by, the Executive’s personal or legal representatives, executors, administrators, successors, heirs, distributees, devisees and legatees. 
 7. Notice. 
 (a)
General. All notices and other communications required or permitted hereunder shall be in writing, shall be effective when given, and shall in any event be deemed to be given upon receipt or, if earlier, (a) five (5) days after
deposit with the U.S. Postal Service or other applicable postal service, if delivered by first class mail, postage prepaid, (b) upon delivery, if delivered by hand, (c) one (1) business day after the business day of deposit with
Federal Express or similar overnight courier, freight prepaid or (d) one (1) business day after the business day of facsimile transmission, if delivered by facsimile transmission with copy by first class mail, postage prepaid, and shall be
addressed (i) if to Executive, at his or her last known residential address and (ii) if to the Company, at the address of its principal corporate offices (attention: Secretary), or in any such case at such other address as a party may
designate by ten (10) days’ advance written notice to the other party pursuant to the provisions above. 
 (b)
Notice of Termination. Any termination by the Company for Cause or by the Executive for Good Reason or as a result of a voluntary resignation shall be communicated by a notice of termination to the other party hereto given in accordance with
Section 7(a) of this Agreement. Such notice shall indicate the specific termination provision in this Agreement relied upon, shall set forth in reasonable detail the facts and circumstances claimed to provide a basis for termination under the
provision so indicated, and shall specify the termination date (which shall be not more than thirty (30) days after the giving of such notice). The failure by the Executive to include in the notice any fact or circumstance which contributes to
a showing of Good Reason shall not waive any right of the Executive hereunder or preclude the Executive from asserting such fact or circumstance in enforcing his or her rights hereunder. 
  

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 8. Miscellaneous Provisions. 
 (a) No Duty to Mitigate. The Executive shall not be required to mitigate the amount of any payment contemplated by this Agreement,
nor shall any such payment be reduced by any earnings that the Executive may receive from any other source. 
 (b)
Waiver. No provision of this Agreement shall be modified, waived or discharged unless the modification, waiver or discharge is agreed to in writing and signed by the Executive and by an authorized officer of the Company (other than the
Executive). No waiver by either party of any breach of, or of compliance with, any condition or provision of this Agreement by the other party shall be considered a waiver of any other condition or provision or of the same condition or provision at
another time. 
 (c) Headings. All captions and section headings used in this Agreement are for convenient reference
only and do not form a part of this Agreement. 
 (d) Entire Agreement. This Agreement constitutes the entire agreement
of the parties hereto and supersedes in their entirety all prior representations, understandings, undertakings or agreements (whether oral or written and whether expressed or implied), of the parties with respect to the subject matter hereof,
including the severance provisions of the Offer Letter. 
 (e) Choice of Law. The validity, interpretation,
construction and performance of this Agreement shall be governed by the laws of the State of California (with the exception of its conflict of laws provisions). 
 (f) Severability. The invalidity or unenforceability of any provision or provisions of this Agreement shall not affect the validity
or enforceability of any other provision hereof, which shall remain in full force and effect. 
 (g) Withholding. All
payments made pursuant to this Agreement will be subject to withholding of applicable income and employment taxes. 
 (h)
Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together will constitute one and the same instrument. 
  

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 IN WITNESS WHEREOF, each of the parties has executed this amended and restated Agreement, in the case of the Company by
its duly authorized officer, as of the last date signed below. 
  

									
	COMPANY	 		 	EHEALTH, INC.
				
		 		 	By:	 	/s/ Scott N. Flanders
		 		 		 	Title:	 	Chairman of Compensation Committee
		 		 		 	Date:	 	March 20, 2009
				
	EXECUTIVE	 		 	By:	 	/s/ Gary L. Lauer
		 		 		 	Date:	 	3/24/09

  

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 EXHIBIT A 
 EHEALTH, INC. 
 RELEASE OF CLAIMS 
 This Release of Claims (“Agreement”) is made by and between eHealth, Inc. (the “Company”), and Gary Lauer (“Executive”).

 WHEREAS, Executive has agreed to enter into a release of claims in favor of the Company upon certain events specified in the Change of
Control and Retention Agreement by and between Company and Executive (the “Change of Control Agreement”). 
 NOW THEREFORE, in
consideration of the mutual promises made herein, the Parties hereby agree as follows: 
 1. Termination. Executive’s employment
from the Company terminated on                     . 
 2. Confidential Information. Executive shall continue to maintain the confidentiality of all confidential and proprietary information of the Company and shall continue to comply with the terms and conditions of
the Proprietary Information and Inventions Agreement between Executive and the Company. Executive shall return all the Company property and confidential and proprietary information in his possession to the Company on the Effective Date of this
Agreement. 
 3. Payment of Salary. Executive acknowledges and represents that the Company has paid all salary, wages, bonuses,
accrued vacation, commissions and any and all other benefits due to Executive. 
 4. Release of Claims. Except as set forth in the
last paragraph of this Section 4, Executive agrees that the foregoing consideration represents settlement in full of all outstanding obligations owed to Executive by the Company. Executive, on behalf of himself, and his respective heirs, family
members, executors and assigns, hereby fully and forever releases the Company and its past, present and future officers, agents, directors, employees, investors, shareholders, administrators, affiliates, divisions, subsidiaries, parents, predecessor
and successor corporations, and assigns, from, and agrees not to sue or otherwise institute or cause to be instituted any legal or administrative proceedings concerning any claim, duty, obligation or cause of action relating to any matters of any
kind, whether presently known or unknown, suspected or unsuspected, that he may possess arising from any omissions, acts or facts that have occurred up until and including the Effective Date of this Agreement including, without limitation,

 (a) any and all claims relating to or arising from Executive’s employment relationship with the Company and the
termination of that relationship; 

 (b) any and all claims relating to, or arising from, Executive’s right to purchase,
or actual purchase of shares of stock of the Company, including, without limitation, any claims for fraud, misrepresentation, breach of fiduciary duty, breach of duty under applicable state corporate law, and securities fraud under any state or
federal law; 
 (c) any and all claims for wrongful discharge of employment; termination in violation of public policy;
discrimination; breach of contract, both express and implied; breach of a covenant of good faith and fair dealing, both express and implied; promissory estoppel; negligent or intentional infliction of emotional distress; negligent or intentional
misrepresentation; negligent or intentional interference with contract or prospective economic advantage; unfair business practices; defamation; libel; slander; negligence; personal injury; assault; battery; invasion of privacy; false imprisonment;
and conversion; 
 (d) any and all claims for violation of any federal, state or municipal statute, including, but not limited
to, Title VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, the Age Discrimination in Employment Act of 1967, the Americans with Disabilities Act of 1990, the Fair Labor Standards Act, the Executive Retirement Income Security Act of
1974, The Worker Adjustment and Retraining Notification Act, the California Fair Employment and Housing Act, and Labor Code section 201, et seq. and section 970, et seq. and all amendments to each such Act as well as the regulations
issued thereunder; 
 (e) any and all claims for violation of the federal, or any state, constitution; 
 (f) any and all claims arising out of any other laws and regulations relating to employment or employment discrimination; and 

(g) any and all claims for attorneys’ fees and costs. 
 Executive agrees that the release set forth in this section shall be and remain in effect in all respects as a complete general release as to the matters released. This release does not extend to any severance
obligations due Executive under the Change of Control Agreement. Nothing in this Agreement waives Executive’s rights to indemnification or any payments under any fiduciary insurance policy, if any, provided by any act or agreement of the
Company, state or federal law or policy of insurance. 
 5. Acknowledgment of Waiver of Claims under ADEA. Executive acknowledges that
he is waiving and releasing any rights he may have under the Age Discrimination in Employment Act of 1967 (“ADEA”) and that this waiver and release is knowing and voluntary. Executive and the Company agree that this waiver and release does
not apply to any rights or claims that may arise under the ADEA after the Effective Date of this Agreement. Executive acknowledges that the consideration given for this waiver and release Agreement is in addition to anything of value to which
Executive was already entitled. Executive further acknowledges that he has been advised by this writing that (a) he should consult with an attorney prior to executing this Agreement; (b) he has at least twenty-one (21) days
within which to consider this Agreement; (c) he has seven (7) days following the execution of this Agreement by the parties to revoke the Agreement; (d) this 

  

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Agreement shall not be effective until the revocation period has expired; and (e) nothing in this Agreement prevents or precludes Executive from
challenging or seeking a determination in good faith of the validity of this waiver under the ADEA, nor does it impose any condition precedent, penalties or costs for doing so, unless specifically authorized by federal law. Any revocation should be
in writing and delivered to the Vice-President of Human Resources at the Company by close of business on the seventh day from the date that Executive signs this Agreement. 
 6. Civil Code Section 1542. Executive represents that he is not aware of any claims against the Company other than the claims that are
released by this Agreement. Executive acknowledges that he has been advised by legal counsel and is familiar with the provisions of California Civil Code 1542, below, which provides as follows: 
 A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING THE RELEASE,
WHICH IF KNOWN BY HIM MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR. 
 Executive, being aware of said code
section, agrees to expressly waive any rights he may have thereunder, as well as under any statute or common law principles of similar effect. 
 7. No Pending or Future Lawsuits. Executive represents that he has no lawsuits, claims, or actions pending in his name, or on behalf of any other person or entity, against the Company or any other person or entity referred to herein.
Executive also represents that he does not intend to bring any claims on his own behalf or on behalf of any other person or entity against the Company or any other person or entity referred to herein. 
 8. Application for Employment. Executive understands and agrees that, as a condition of this Agreement, he shall not be entitled to any employment
with the Company, its subsidiaries, or any successor, and he hereby waives any right, or alleged right, of employment or re-employment with the Company. 
 9. No Cooperation. Executive agrees that he will not counsel or assist any attorneys or their clients in the presentation or prosecution of any disputes, differences, grievances, claims, charges, or complaints
by any third party against the Company and/or any officer, director, employee, agent, representative, shareholder or attorney of the Company, unless under a subpoena or other court order to do so. 
 10. No Admission of Liability. No action taken by the Company, either previously or in connection with this Agreement shall be deemed or construed
to be (a) an admission of the truth or falsity of any claims heretofore made or (b) an acknowledgment or admission by the Company of any fault or liability whatsoever to the Executive or to any third party. 
 11. Costs. The Parties shall each bear their own costs, expert fees, attorneys’ fees and other fees incurred in connection with this
Agreement. 
  

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 12. Authority. Executive represents and warrants that he has the capacity to act on his own behalf
and on behalf of all who might claim through him to bind them to the terms and conditions of this Agreement. 
 13. No
Representations. Executive represents that he has had the opportunity to consult with an attorney, and has carefully read and understands the scope and effect of the provisions of this Agreement. Neither party has relied upon any representations
or statements made by the other party hereto which are not specifically set forth in this Agreement. 
 14. Severability. In the event
that any provision hereof becomes or is declared by a court of competent jurisdiction to be illegal, unenforceable or void, this Agreement shall continue in full force and effect without said provision. 
 15. Entire Agreement. This Agreement, along with the Change of Control Agreement, the Employee Inventions and Proprietary Rights Assignment
Agreement, and Executive’s written equity compensation agreements with the Company, represents the entire agreement and understanding between the Company and Executive concerning Executive’s separation from the Company. 
 16. No Oral Modification. This Agreement may only be amended in writing signed by Executive and the Chairman of the Compensation Committee of the
Board of Directors of the Company. 
 17. Governing Law. This Agreement shall be governed by the internal substantive laws, but not
the choice of law rules, of the State of California. 
 18. Effective Date. This Agreement is effective eight (8) days after it
has been signed by both Parties. 
 19. Counterparts. This Agreement may be executed in counterparts, and each counterpart shall have
the same force and effect as an original and shall constitute an effective, binding agreement on the part of each of the undersigned. 
 20.
Voluntary Execution of Agreement. This Agreement is executed voluntarily and without any duress or undue influence on the part or behalf of the Parties hereto, with the full intent of releasing all claims. The Parties acknowledge that:

 (a) They have read this Agreement; 
 (b) They have had the opportunity of being represented in the preparation, negotiation, and execution of this Agreement by legal counsel
of their own choice or that they have voluntarily declined to seek such counsel; 
 (c) They understand the terms and
consequences of this Agreement and of the releases it contains; 
 (d) They are fully aware of the legal and binding effect of
this Agreement. 
  

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 IN WITNESS WHEREOF, the Parties have executed this Agreement on the respective dates set forth below.

  

									
		 		 	eHealth, Inc.
					
	Dated:	 	                    , 20    	 		 	By	 	 
				
		 		 		 	Gary Lauer, an individual
				
	Dated:	 	                    , 20    	 		 	 

  

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