Document:

Exhibit 10.1

                     "TROPICAL FISH" DISTRIBUTION AGREEMENT

                                     between

FLEXIBLE SOLUTIONS LTD                   and     HELIOCOL LTD
2614 Queenswood Dr.                              2577 Do Miniac
Victoria, BC, Canada                             St Laurent, PQ, Canada

This agreement lays out the terms upon which Heliocol Canada earns and maintains
exclusive distribution rights to the "Tropical Fish" swimming pool product
manufactured by Flexible Flexible Solutions.

The geographic am covered by this agreement is North America excluding Mexico

Exclusive distribution is earned by paying for the first ardor of 60 000
"Tropical fish" in advance less the projected profit on this order which will be
paid after successful delivery of the "fish". Exclusive distribution will be
maintained in the event that Heliocol Canada meets the following sales
performance levels.

In the year ending Feb. 28 1999 Heliocol Ltd. will order and pay for - 100 000
"fish"

In the year ending Feb. 29 2000 Heliocol Ltd. will order and pay for - 300 000
"fish"

In the year ending Feb. 28 2001 Heliocol Ltd. will order and pay for - 600 000
"fish"

A further three years of exclusive distribution can be maintained by:

         In the year ending Feb. 28 2002 Heliocol Ltd. will order and pay for
the larger of either A) 600 000 times 1.2 (720 000) or B) 1.2 times the number
of "fish ordered and paid for in the year ending Feb 28 2001.

         In the year ending Feb. 28 2003 Heliocol Ltd. will order and pay for a
number of "fish" equal to the previous years total times 1.2.

         In the year ending Feb. 29 2004 Heliocol Ltd. will order and pay for a
number of "fish" equal to the previous year's total times 1.2.

<PAGE>
                                        2

SALE OF FLEXIBLE SOLUTIONS LTD.

In the event that Flexible Solutions is sold the following must be part of the
sales contract.

         1. A first refusal at the same price is granted to Heliocol Canada.

         2. Heliocol Canada's exclusive distribution contract with Flexible
Solutions shall, be binding on the new owner(s).

         3. Heliocol Canada has a veto over a proposed sale to an entity
Heliocol Canada reasonably believes may have intent to discontinue "Tropical
Fish" sales.

         4. Heliocol Canada will sell it's veto for a reasonable premium arrived
at by a mutually agreed upon mediator.

SALE OF "THE EXCLUSIVE DISTRIBUTORSHIP OF TROPICAL FISH" BY HELIOCOL CANADA LTD

         1. A first refusal at the same price is granted to Flexible Solutions.

         2. Heliocol Canada's sales performance minimums are binding on the new
owner.

         3. The buyer of the exclusive distribution rights must advance to
Flexible Solutions $1.00 US for each "fish" which must be bought that year in
order to maintain the distribution agreement in good standing, These monies will
be credited to future orders of "tropical fish" at a rate of $1.00 US per fish
as the orders are made.

NEW SWIMMING POOL PRODUCTS DEVELOPED BY FLEXIBLE S

         It is agreed that Flexible Solutions will offer distribution rights on
new products it may develop for swimming pools to Heliocol Canada for the same
area as for "tropical fish" if sales performance by Heliocol is current as per
this agreement.

FOR: HELIOCOL CANADA LTD.                          FOR: FLEXIBLE SOLUTIONS LTD.

         /s Ken Tait                               /s Dan O'Brien
         --------------------------------          -----------------------
         Ken Tait, President                       Dan O'Brien, President

         Date  June 1, 1998                        Date  05/07/98<PAGE>

                                                                   EXHIBIT 10.28

                           FIRST AMENDMENT TO LEASE

     THIS FIRST AMENDMENT TO LEASE (this "First Amendment"), dated October 28,
1999, is attached to and made a part of that certain Lease Agreement dated July
16, 1999 (the "Lease") by and between Samis Foundation, a Washington 501(c)(3)
non-profit corporation ("Landlord") and Avenue A, Inc. a Washington corporation
("Tenant").

     WHEREAS, The parties have agreed that the total for excess Tenant
Improvement costs and the monthly amortization amount, as set forth in Exhibit
B, Paragraph 6.2 of the Lease has been determined.  Accordingly, in
consideration of the mutual covenants contained herein, Landlord and Tenant now
agree:

1.   Paragraph 1.h. shall be amended to read:

     Rent:  Total Monthly rent shall be the total of Per Month Rent Amount plus
Excess T.I. Amortization.

<TABLE>
<CAPTION>
                      PER MONTH             EXCESS T.I.             TOTAL RENT
                     RENT AMOUNT            AMORTIZATION            PER MONTH
                     -----------            ------------            ----------
<S>                  <C>                    <C>                    <C>
Month 1-6             $62,721.75              $7,029.37            $ 69,751.12
Month 7-12*           $83,629.00              $7,029.37            $ 90,658.37
Month 13-24           $86,386.00              $7,029.37            $ 93,415.37
Month 25-36           $89,143.00              $7,029.37            $ 96,172.37
Month 37-48           $91,900.00              $7,029.37            $ 98,929.37
Month 49-60           $94,657.00              $7,029.37            $101,686.37
</TABLE>

*Rent amount will increase to $83,629.00 per month (plus excess T.I.
amortization) upon occupancy of the 4th floor, if earlier than March 1, 2000,
per Addendum, C "Expansion of Premises," of the Lease.

Defined terms used in this Amendment shall have the meanings given them in the
Lease.  In the event of conflict between the terms of the Lease and the terms of
this Amendment, the terms of this Amendment shall prevail.

All other terms and conditions of the aforementioned Lease shall remain in full
force and effect.

Dated this 28 day of October 1999.
           --

Landlord:                                    Tenant:
Samis Foundation, a Washington 501(c)(3)     Avenue A, Inc.
non-profit Corporation                       a Washington Corporation

/s/ EDDIE I. HASSON                          /s/ ROBERT M. LITTAUER
----------------------------------------     -----------------------------------
By:  Eddie I. Hasson                          By: Robert M. Littauer
Its: President                               Its: Vice President of Finance and
                                                  Administration

LANDLORD:

STATE OF WASHINGTON  )
                     ) ss.  CORPORATE ACKNOWLEDGEMENT
COUNTY OF KING       )

     On this day personally appeared before me Eddie I. Hasson, to me known to
be the individual who executed the within and foregoing instrument as duly
appointed President for Samis Foundation, and acknowledges that he signed the
same as his free and voluntary act and deed and on oath stating that his powers
authorizing the execution of this instrument have not been revoked.

     GIVEN under my hand and official seal the 23 day of November, 1999.
                                               --        --------    --

                                            /s/ GENEVIEVE L. REILLY
                                            -----------------------
                                            SIGNATURE

                                            GENEVIEVE L. REILLY
                                            -------------------
                                            PRINTED NAME

Notary Public in and for the State of Washington, residing at Ravendale.
                                                              ---------
My Commission Expires:   5/5/00
                         ------
<PAGE>

TENANT:

STATE OF Washington    )
                       ) ss.  CORPORATE ACKNOWLEDGEMENT
COUNTY OF King         )

     On this day personally appeared before me Robert Littauer, to me known to
be the individual who executed the within and foregoing instrument as duly
appointed VP for Avenue A Media Corporation, and acknowledges that he/she signed
the same as his/her free and voluntary act and deed and on oath stating that his
powers authorizing the execution of this instrument have not been revoked.

     GIVEN under my hand and official seal the 8th day of November, 1999.
                                               ---        --------    --

                                            /s/ TAMARA J. VAN LIEW
                                            ----------------------
                                            SIGNATURE

                                            TAMARA J. VAN LIEW
                                            ------------------
                                            PRINTED NAME

Notary Public in and for the State of Washington, residing at Avenue A Media
                                                              --------------
My Commission Expires:   7-1-03
                         ------<PAGE>

                                                                    EXHIBT 10.29

                           SECOND AMENDMENT TO LEASE

     THIS SECOND AMENDMENT TO LEASE (this "Second Amendment"), dated January 31,
2000, is attached to and made a part of that certain Lease Agreement dated July
16, 1999 (the "Lease") by and between Samis Foundation, a Washington 501(c)(3)
non-profit corporation ("Landlord") and Avenue A, Inc. a Washington corporation
("Tenant").

     WHEREAS, The parties have agreed that the Expiration Date of the Lease
shall be extended by two years and two months and Addendum B "Option to Extend
Term" shall be amended to read an Extension Period of four (4) years and an
additional Extension Period of 5 years. Accordingly, in consideration of the
mutual covenants contained herein, Landlord and Tenant now agree:

1.   Paragraph 1.g. shall be amended to read:

          Expiration Date:    November 30, 2006

2.   Paragraph 1.h.  Rent shall be amended to add:

          Months 61-72        $ 97,414.00 per month

          Months 73-86        $100,171.00 per month

3.   Addendum B shall be amended to read:

     Paragraph 1 and 2 of Addendum B shall be deleted in its entirety and
     replaced with the following two paragraphs:

     "Tenant is granted the right to extend the term of this lease for a total
     of two (2) terms. The first term shall be for a period of four (4) years
     and the second term shall be for a period of five (5) years, (which shall
     be referred to herein as "Extension Periods"), on the same terms and
     conditions (except Rent) as set forth in this Lease. The right to extend
     (hereinafter referred to as the "Option" may be exercised only in the event
     the Tenant is not in default (past applicable cure periods) at the time
     said Option right is exercised, at the time the Extension Period is to
     commence, or more than three (3) times during the Term.

     In the event Tenant wishes to exercise its Option to Extend for the first
     Extention Period, Tenant shall notify Landlord in writing no later than
     nine (9) months prior to the expiration date of the Lease. In the event
     Tenant wishes to exercise the Option to Extend for the second Extension
     Period, Tenant shall notify Landlord in writing no latter than twelve (12)
     months prior to the expiration date of the first Extension Period."

Defined terms used in this Amendment shall have the meanings given them in the
Lease.  In the event of conflict between the terms of the Lease and the terms of
this Amendment, the terms of this Amendment shall prevail.

All other terms and conditions of the aforementioned Lease shall remain in full
force and effect.

Dated this 21st day of December 1999.

Landlord:                                   Tenant:
Samis Foundation, a Washington 501(c)(3)    Avenue A, Inc.
non-profit Corporation                      a Washington Corporation

/s/ EDDIE I. HASSON                         /s/ ROBERT M. LITTAUER
----------------------------------------    ------------------------------------
By: Eddie I. Hasson                         By: Robert M. Littauer
Its: President                              Its: Vice President of Finance and
                                                 Administration
<PAGE>

LANDLORD:

STATE OF WASHINGTON  )
                     ) ss.  CORPORATE ACKNOWLEDGEMENT
COUNTY OF KING       )

     On this day personally appeared before me Eddie I. Hasson, to me known to
be the individual who executed the within and foregoing instrument as duly
appointed President for Samis Foundation, and acknowledges that he signed the
same as his free and voluntary act and deed and on oath stating that his powers
authorizing the execution of this instrument have not been revoked.

     GIVEN under my hand and official seal the 7th day of February, 2000.
                                               ---         -------- ----

                                            /s/ GENEVIEVE L. REILLY
                                            -----------------------
                                            SIGNATURE

                                            GENEVIEVE L. REILLY
                                            -------------------
                                            PRINTED NAME

Notary Public in and for the State of Washington, residing at Ravendale.
                                                              ---------
My Commission Expires:   5/5/00
                         ------

TENANT:

STATE OF WASHINGTON    )
                       ) ss.  CORPORATE ACKNOWLEDGEMENT
COUNTY OF KING         )

     On this day personally appeared before me Robert M. Littauer, to me known
to be the individual who executed the within and foregoing instrument as duly
appointed Vice President of Finance and Administration for Avenue A, Inc., and
acknowledges that he signed the same as his free and voluntary act and deed and
on oath stating that his powers authorizing the execution of this instrument
have not been revoked.

     GIVEN under my hand and official seal the 4th day of February, 2000.
                                               ---        --------  ----

                                            /s/ TAMARA J. VAN LIEW
                                            ----------------------
                                            SIGNATURE

                                            TAMARA J. VAN LIEW
                                            ------------------
                                            PRINTED NAME

Notary Public in and for the State of Washington, residing at Avenue A, Inc.  .
                                                              --------------
My Commission Expires:   7-1-03
                         ------

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