Document:

THE MARCUS CORPORATION 

Amended and Restated 

1994 Nonemployee
Director
Stock Option Plan 

October 4, 2006 

ARTICLE 1.
ESTABLISHMENT, PURPOSE AND DURATION  

        1.1    Establishment
of the Plan. The Marcus Corporation hereby establishes an incentive
compensation plan to be known as “The Marcus Corporation 1994 Nonemployee Director
Stock Option Plan” (the “Plan”), as set forth in this document. The Plan
permits the grant of Nonqualified Stock Options to Nonemployee Directors, subject to the
terms and provisions set forth herein.  

        Upon
approval by the Board of Directors, subject to the approval and ratification by an
affirmative vote of the holders of a majority of the votes of the Company’s Common
Stock and Class B Common Stock, voting together as a single group, the Plan shall become
effective as of the date of such shareholder approval and ratification (the
“Effective Date”), and shall remain in effect as provided in Section 1.3 herein. 

        1.2    Purpose
of the Plan. The purpose of the Plan is to promote the achievement of long-term
growth and financial success of the Company by attracting and retaining Nonemployee
Directors of outstanding competence and by better allowing the personal financial
interests of Nonemployee Directors to those of the Company’s shareholders.  

        1.3    Duration
of the Plan. The Plan shall commence on the Effective Date and shall remain in
effect, subject to the right of the Board of Directors to terminate the Plan at any time
pursuant to Article 7 herein, until all Shares subject to it shall have been purchased or
acquired according to the Plan’s provisions. However, in no event may an Option be
granted under the Plan on or after the tenth anniversary of the Effective Date.  

ARTICLE 2. DEFINITIONS  

        Whenever
used in the Plan, the following terms shall have the meanings set forth below and, when
the meaning is intended, the initial letter of the word or words is capitalized: 

	 	(a) 	“Award” shall
have the same meaning as “Option” hereunder.  

	 	(b) 	“Beneficial
Owner” shall have the meaning ascribed to such term in                Rule 13d-3 of
the General Rules and Regulations under the Exchange Act.  

	 	(c) 	“Board” or
“Board or Directors” means the Board of Directors                of the
Company, and includes any committee of the Board of Directors designated
               by the Board to administer part or all of the Plan consistent with the
terms of                the Plan.  

	 	(d) 	“Code” means
the Internal Revenue Code of 1986, as amended from time                to time.  

	 	(e) 	“Company” means
The Marcus Corporation, a Wisconsin corporation, or                any successor thereto
as provided in Section 8.7 herein.  

	 	(f) 	“Director” means
any individual who is a member of the Board of                Directors.  

	 	(g) 	“Employee” means
any full-time or part-time employee of the Company or                any of its
subsidiaries. For purposes of the Plan, an individual whose only
               employment relationship with the Company or its subsidiaries is as a
Director,                shall not be deemed to be an Employee.  

	 	(h) 	“Exchange
Act” means the Securities Exchange Act of 1934, as amended                from time
to time, or any successor act thereto.  

	 	(i) 	“Fair
Market Value” means the closing sale price for Shares on the                relevant
date on The New York Stock Exchange (or other exchange or reporting                system
on which the Shares are then traded or quoted) or if there were no sales
               on such date the closing sale price on the nearest day before the relevant
date                on The New York Stock Exchange (or other exchange or reporting system
on which                the Shares are then traded or quoted), as reported in The Wall
Street                Journal or a similar publication selected by the Board.  

	 	(j) 	“Grant” means
a grant of Nonqualified Stock Options under the Plan.  

	 	(k) 	“Nonemployee
Director” means any Director who is not otherwise an                Employee.  

	 	(l) 	“Nonqualified
Stock Option” means an Option to purchase Shares granted                under
Article 6 herein.  

	 	(m) 	“Option” means
a Nonqualified Stock Option granted under the Plan.  

	 	(n) 	“Option
Agreement” means an agreement entered into by and between the                Company
and a Nonemployee Director, setting forth the terms and provisions
               applicable to a Grant under the Plan.  

	 	(o) 	“Option
Price” means the exercise price at which a Share may be                purchased
under an Option.  

	 	(p) 	“Participant” means
a Nonemployee Director of the Company who has                outstanding a viable Grant
under the Plan.  

2 

	 	(q) 	“Person” shall
have the meaning ascribed to such term in Section                3(a)(9) of the Exchange
Act and used in Sections 13(d) and 14(d) thereof,                including a “group” as
defined in Section 13(d).  

	 	(r) 	“Shares” means
the shares of Common Stock of the Company, par value $1                per share.  

ARTICLE 3.
ADMINISTRATION  

        3.1    The
 Board of  Directors.  The Plan  shall be  administered  by the  Board of
 Directors,  subject  to the restrictions set forth in the Plan. 

        3.2    Administration
by the Board. The Board shall have the full power, discretion and authority to
interpret and administer the Plan in a manner which is consistent with the Plan’s
provisions. However, in no event shall the Board have the power to determine eligibility
to participate in the Plan, or to determine the number, the value, the vesting or
exercise period or the timing of Grants to be made under the Plan (all such
determinations are automatic pursuant to the provisions of the Plan). Any action taken by
the Board with respect to the administration of the Plan which would violate Rule
16b-3(c)(2) under the Exchange Act (or any successor provision) shall be null and void.  

        3.3    Decisions
Binding. All determinations and decisions made by the Board pursuant to the
provisions of the Plan and within its administrative authority hereunder, and all related
orders or resolutions of the Board, shall be final, conclusive and binding on all
Persons, including the Company, its shareholders, Employees, Participants and their
estates and beneficiaries.  

ARTICLE 4. SHARES
SUBJECT TO THE PLAN  

        4.1    Number
of Shares. Subject to adjustment as provided in Section 4.3 herein, the total
maximum number of Shares which shall be reserved by the Company and made available for
Grants under the Plan may not exceed 50,000.  

        4.2    Lapsed
Awards. If any Share under an Option granted under the Plan terminates, expires
or lapses for any reason, such Share again shall become automatically available for
issuance pursuant to other Grants under the Plan. However, in the event that prior to the
Option’s termination, expiration or lapse, the holder of the Options at any time
received one or more “benefits of ownership” pursuant to such Options (as
defined by the Securities and Exchange Commission, pursuant to any rule or interpretation
promulgated under Section 16 of the Exchange Act), the Shares subject to such Options
shall not be made available for regrant under the Plan.  

        4.3    Adjustments
in Authorized Shares. If (i) the Company shall at any time be involved in a
merger or other transaction in which the Shares are changed or exchanged; (ii) the
Company shall subdivide or combine the Shares or the Company shall declare a dividend
payable in Shares or other securities; (iii) the Company shall effect any dividend or
other distribution on the Shares in the form of cash, or a repurchase of Shares, that the
Board determines by resolution is special or extraordinary in nature or that is in
connection with a transaction that the Company characterizes publicly as a
recapitalization or reorganization involving the Shares; or (iv) any other event shall
occur which, in the case of this clause (iv), in the judgment of the Board necessitates
an adjustment to prevent dilution or enlargement of the benefits or potential benefits
intended to be made available under this Plan, then in any case above the Board shall, in
such manner as it may deem equitable, adjust any or all of (A) the number and type
of Shares subject to this Plan and which may after the event be made the subject of
Awards under this Plan, (B) the number and type of Shares subject to outstanding
Awards, and/or (C) the grant, purchase, or exercise price with respect to any
outstanding Award.  

3 

ARTICLE 5. ELIGIBILITY
AND PARTICIPATION  

        5.1    Eligibility.  Persons
eligible to participate in the Plan are limited to Nonemployee Directors. 

        5.2    Actual
 Participation.  Each  Nonemployee  Director  during  the term of this Plan
 shall  receive a Grant pursuant to the terms and provisions set forth in Article 6
herein. 

ARTICLE 6.
NONQUALIFIED STOCK OPTIONS  

        6.1    Automatic
Grants. On the date of initial election or appointment of a non-Employee as a
Director during the term of the Plan or, on the Effective Date in the case of each
Nonemployee Director who is serving as such on the Effective Date, each such Nonemployee
Director shall be automatically granted an Option to purchase 1,000 Shares. Thereafter,
on the final day of each fiscal year of the Company during the term of the Plan, each
then serving nonemployee Director shall be automatically granted an Option to purchase
500 Shares. The specific terms and provisions of such Grants shall be consistent with the
terms of the Plan and incorporated into Option Agreements, executed pursuant to Section
6.3 of the Plan.  

        6.2    Limitation
on Grants. Other than the automatic Grants provided in Section 6.1 herein, no
additional Options shall be granted under the Plan.  

        6.3    Option
Agreements. Each Grant shall be evidenced by an Option Agreement that shall
specify the Option Price, the duration of the Option, the number of Shares available for
purchase under the Option, and such other provisions as the Board shall determine
appropriate, consistent with the terms of the Plan.  

        6.4    Option
Price. The exercise price per Share available for purchase under an Option shall
equal the Fair Market Value of a Share on the date of the Grant.  

        6.5    Duration
of Options.  Each Option shall expire on the tenth anniversary date of its Grant. 

        6.6    Exercisability
of Shares Subject to Option. Subject to Section 6.7, Participants shall be
entitled to exercise Options in whole or in part at any time and from time to time
beginning immediately after the Grant and ending on the tenth anniversary date of the
Grant. Options granted hereunder shall be immediately 100% vested.  

4 

        6.7    Termination
of Directorship. If a Participant ceases to be a Nonemployee Director for any
reason, including death, disability or retirement, all Options granted to such
Participant which remain outstanding shall remain exercisable for six months following
the date the Nonemployee Director’s service on the Board terminates, or until the
respective Options’ expiration date, whichever period is shorter.  

        6.8    Payment.Options
shall be exercised by the delivery of a written notice of exercise to the Secretary of
the Company, setting forth the number of Shares with respect to which the Option is to be
exercised, accompanied by full payment for the Shares. The Option Price upon exercise of
any Option shall be payable to the Company in full either: (a) in cash; (b) by tendering
previously acquired Shares having a Fair Market Value at the time of exercise equal to
the total Option Price (provided that the Shares tendered upon Option exercise to satisfy
the Option Price have been held by the Participant for at least six months prior to their
tender); or (c) by a combination of (a) and (b). The proceeds from such a payment shall
be added to the general funds of the Company and shall be used for general corporate
purposes.  

        As
soon as practicable after receipt of a written notification of exercise and full payment,
the Company shall cause there to be delivered to the Participant, in the
Participant’s name, Share certificates in an appropriate amount based upon the number
of Shares purchased pursuant to the exercise of the Option. 

        6.9    Restrictions
on Share Transferability. Shares acquired pursuant to the exercise of an Option
under the Plan shall be subject to applicable restrictions under applicable federal
securities laws, under the requirements of any national securities exchange or market
upon which such Shares are then listed and/or traded, and under any blue sky or state
securities laws applicable to such Shares.  

        6.10    Nontransferability
of Options. No Option granted under the Plan may be sold, transferred, pledged,
assigned or otherwise alienated or hypothecated, other than by will or by the laws of
descent and distribution or to a Participant’s beneficiary as allowed hereunder.
Further, all Options granted to a Participant under the Plan shall be exercisable during
his or her lifetime only by such Participant.  

ARTICLE 7. AMENDMENT,
MODIFICATION AND TERMINATION  

        7.1    Amendment,
Modification and Termination. Subject to the terms set forth in this Section 7.1,
the Board may terminate, amend or modify the Plan at any time and from time to time;
provided, however, that the provisions set forth in the Plan regarding the number of
Shares available for Grants hereunder, the Option Price of Options, and the timing of
Grants to Nonemployee Directors, may not be amended more than once within any six month
period, other than to comport with changes in the Code, the Employee Retirement Income
Security Act or the rules thereunder, as allowed by Rule 16b-3(c)(2)(ii)(B) of the
Exchange Act.  

        Without
the approval of the shareholders of the Company (as may be required by the Code, by the
rules under Section 16 of the Exchange Act, by any national securities exchange or system
on which the Shares are then listed or reported, or by a regulatory body having
jurisdiction with respect hereto) no such termination, amendment, or modification may: 

5 

	 	(a) 	materially
increase the total number of Shares which may be available for Grants
               under the Plan, except as provided in Section 4.3 herein;  

	 	(b) 	materially
modify the requirements with respect to eligibility to participate in                the
Plan; or  

	 	(c) 	materially
increase the benefits accruing to Participants under the Plan.  

        7.2    Options
Outstanding. Unless required by law, no termination, amendment or modification of
the Plan shall materially affect in an adverse manner any Options outstanding under the
Plan, without the written consent of the Participant holding the outstanding Option.  

ARTICLE 8.
MISCELLANEOUS  

        8.1    Gender
and Number. Except where otherwise indicated by the context, any masculine term
used herein also shall include the feminine; the plural shall include the singular and
the singular shall include the plural.  

        8.2    Severability. In
the event any provision of the Plan shall be held illegal or invalid for any reason, the
illegality or invalidity shall not affect the remaining parts of the Plan, and the Plan
shall be construed and enforced as if the illegal or invalid provision had not been
included.  

        8.3    Beneficiary
Designation. Each Participant under the Plan may, from time to time, name any
beneficiary or beneficiaries (who may be named contingently or successively) to whom any
benefit under the Plan is to be paid in the event of his or her death (and/or who may
exercise the Participant’s Options following his or her death pursuant to the terms
of the Plan). Each designation will revoke all prior designations by the same
Participant, shall be in a form prescribed by the Board, and will be effective only when
filed by the Participant in writing with the Board during his or her lifetime. In the
absence of any such designation, benefits remaining unpaid at the Participant’s
death shall be paid to the Participant’s estate (and, subject to the terms and
provisions of the Plan, any unexercised Options may be exercised by the administrator or
executor of the Participant’s estate pursuant to the terms of the Plan).  

        8.4    No
Right of Nomination or Directorship. Nothing in the Plan or any Option Agreement
shall be deemed to create any obligation on the part of the Board to appoint or nominate
any Director or other Person for election or appointment to the Board or any right of any
Person to serve as a Director. Nothing herein or in any Option Agreement shall interfere
in any way with the right of the Company, its Board or its shareholders to terminate a
Participant’s states as a Director at any time consistent with the Company’s
Articles of Incorporations and Bylaws.  

        8.5    Shares
Available. The Shares made available pursuant to Grants under the Plan may be
either authorized but unissued Shares, or Shares which have been or may be reacquired by
the Company, as determined from time to time by the Board.  

6 

        8.6    Additional
Compensation. Options granted under the Plan shall be in addition to any annual
retainer, attendance fees, expense reimbursements or other compensation or benefits
payable to each Participant as a result of his or her service on the Board or otherwise.  

        8.7    Successors.
All obligations of the Company under the Plan, with respect to Grants hereunder,
shall be binding on any successor to the Company, whether the existence of such successor
is the result of a direct or indirect purchase, merger, consolidation or otherwise, of
all or substantially all of the business, stock and/or assets of the Company or its
subsidiaries.  

        8.8    Requirements
of Law. Grants under the Plan shall be subject to all applicable laws rules and
regulations, and to such approvals by any governmental agencies or national securities
exchanges as may be required.  

        8.9    Governing
Law. The Plan and all Option Agreements hereunder shall be construed in
accordance with and governed by the internal laws of the State of Wisconsin.  

7THE MARCUS CORPORATION 

AMENDED AND RESTATED
1995
EQUITY INCENTIVE PLAN 

October 4, 2006 

Section 1.    Purpose 

        The
purpose of The Marcus Corporation 1995 Equity Incentive Plan (the “Plan”) is to
promote the best interests of The Marcus Corporation (the “Company”) and its
shareholders by providing key employees of the Company and its Affiliates (as defined
below) with an opportunity to acquire a, or increase their, proprietary interest in the
Company. It is intended that the Plan will promote continuity of management and increased
incentive and personal interest in the welfare of the Company by those key employees who
are primarily responsible for shaping and carrying out the long-range plans of the Company
and securing the Company’s continued growth and financial success. 

Section 2.    Definitions 

        As
used in the Plan, the following terms shall have the respective meanings set forth below: 

            (a)              “Affiliate” shall
mean any entity that, directly or through one or           more intermediaries, is
controlled by, controls, or is under common control           with, the Company.  

            (b)              “Award” shall
mean any Option, Stock Appreciation Right, Restricted           Stock or Performance
Share granted under the Plan.  

            (c)              “Award
Agreement” shall mean any written agreement, contract or other           instrument
or document evidencing any Award granted under the Plan.  

            (d)              “Code” shall
mean the Internal Revenue Code of 1986, as amended from           time to time.  

            (e)              “Commission” shall
mean the Securities and Exchange Commission.  

            (f)              “Committee” shall
mean the Compensation and Nominating Committee of           the Board of Directors of the
Company (or any other committee thereof designated           by such Board to administer
the Plan); provided, however, that the           Committee is composed of not less
than two directors, each of whom is a           “non-employee director” within
the meaning of Rule 16b-3.  

            (g)              “Exchange
Act” shall mean the Securities Exchange Act of 1934, as           amended from time
to time.  

            (h)              “Fair
Market Value” shall mean, with respect to any property           (including, without
limitation, any Shares or other securities), the fair market           value of such
property determined by such methods or procedures as shall be           established from
time to time by the Committee.  

            (i)              “Incentive
Stock Option” shall mean an option granted under Section           6(a) of the Plan
that is intended to meet the requirements of Section 422 of the           Code (or any
successor provision thereto).  

            (j)              “Key
Employee” shall mean any officer or other key employee of the           Company or
of any Affiliate who is responsible for or contributes to the           management,
growth or profitability of the business of the Company or any           Affiliate as
determined by the Committee in its discretion.  

            (k)              “Non-Qualified
Stock Option” shall mean an option granted under           Section 6(a) of the Plan
that is not intended to be an Incentive Stock Option.  

            (l)              “Option” shall
mean an Incentive Stock Option or a Non-Qualified Stock           Option.  

            (m)              “Participating
Key Employee” shall mean a Key Employee designated to           be granted an Award
under the Plan.  

            (n)              “Performance
Period” shall mean, in relation to Performance Shares,           any period for
which a performance goal or goals have been established.  

            (o)              “Performance
Share” shall mean any right granted under Section 6(d) of           the Plan that
will be paid out as a Share (which, in specified circumstances,           may be a Share
of Restricted Stock).  

            (p)              “Person” shall
mean any individual, corporation, partnership,           association, joint-stock
company, trust, unincorporated organization or           government or political
subdivision thereof.  

            (q)              “Released
Securities” shall mean Shares of Restricted Stock with           respect to which
all applicable restrictions have expired, lapsed or been           waived.  

            (r)              “Restricted
Securities” shall mean Awards of Restricted Stock or other           Awards under
which issued and outstanding Shares are held subject to certain           restrictions.  

            (s)              “Restricted
Stock” shall mean any Share granted under Section 6(c) of           the Plan or, in
specified circumstances, a Share paid in connection with a           Performance Share
under Section 6(e) of the Plan.  

            (t)              “Rule
16b-3” shall mean Rule 16b-3 as promulgated by the Commission           under the
Exchange Act, or any successor rule or regulation thereto.  

            (u)              “Shares” shall
mean shares of common stock of the Company, $1 par           value, and such other
securities or property as may become subject to Awards           pursuant to an
adjustment made under Section 4(b) of the Plan.  

            (v)              “Stock
Appreciation Right” shall mean any right granted under Section           6(b) of the
Plan.  

-2- 

Section 3.    Administration 

        The
Plan shall be administered by the Committee; provided, however, that if at any time
the Committee shall not be in existence, the functions of the Committee as specified in
the Plan shall be exercised by the Board of Directors of the Company. Subject to the terms
of the Plan and applicable laws and without limitation by reason of enumeration, the
Committee shall have full discretionary power and authority to: (i) designate
Participating Key Employees; (ii) determine the type or types of Awards to be granted
to each Participating Key Employee under the Plan; (iii) determine the number of Shares to
be covered by (or with respect to which payments, rights or other matters are to be
calculated in connection with) Awards granted to Participating Key Employees; (iv)
determine the terms and conditions of any Award granted to a Participating Key Employee;
(v) determine whether, to what extent and under what circumstances Awards granted to
Participating Key Employees may be settled or exercised in cash, Shares, other securities,
other Awards or other property, and the method or methods by which Awards may be settled,
exercised, canceled, forfeited or suspended; (vi) determine whether, to what extent and
under what circumstances cash, Shares, other Awards and other amounts payable with respect
to an Award granted to Participating Key Employees under the Plan shall be deferred either
automatically or at the election of the holder thereof or of the Committee; (vii)
interpret and administer the Plan and any instrument or agreement relating to, or Award
made under, the Plan (including, without limitation, any Award Agreement); (viii)
establish, amend, suspend or waive such rules and regulations and appoint such agents as
it shall deem appropriate for the proper administration of the Plan; and (ix) make any
other determination and take any other action that the Committee deems necessary or
desirable for the administration of the Plan. Unless otherwise expressly provided in the
Plan, all designations, determinations, interpretations and other decisions under or with
respect to the Plan or any Award shall be within the sole discretion of the Committee, may
be made at any time or from time to time, and shall be final, conclusive and binding upon
all Persons, including the Company, any Affiliate, any Participating Key Employee, any
holder or beneficiary of any Award, any shareholder and any employee of the Company or of
any Affiliate. 

Section 4.    Shares
Available for Award 

            (a)    Shares
Available. Subject to adjustment as provided in Section 4(b):  

	 	        (i)    Number
of Shares Available. The number of Shares with respect to which           Awards may
be granted under the Plan shall be 3,125,000, subject to the           limitations set
forth in Section 6(c)(i).  

	 	        (ii)    Accounting
for Awards. The number of Shares covered by an Award under the           Plan, or to
which such Award relates, shall be counted on the date of grant of           such Award
against the number of Shares available for granting Awards under the           Plan.  

	 	        (iii)    Sources
of Shares Deliverable Under Awards. Any Shares delivered pursuant           to an
Award may consist, in whole or in part, of authorized and unissued Shares           or of
treasury Shares.  

            (b)    Adjustments.
If (i) the Company shall at any time be involved in a merger           or other
transaction in which the Shares are changed or exchanged; (ii) the           Company
shall subdivide or combine the Shares or the Company shall declare a           dividend
payable in Shares or other securities; (iii) the Company shall effect           any
dividend or other distribution on the Shares in the form of cash, or a
          repurchase of Shares, that the Board of Directors determines by resolution is
          special or extraordinary in nature or that is in connection with a transaction
          that the Company characterizes publicly as a recapitalization or reorganization
          involving the Shares; or (iv) any other event shall occur which, in the case of
          this clause (iv), in the judgment of the Committee necessitates an adjustment
to           prevent dilution or enlargement of the benefits or potential benefits
intended           to be made available under this Plan, then in any case above the
Committee           shall, in such manner as it may deem equitable, adjust any or all of
          (A) the number and type of Shares subject to this Plan and which may after
          the event be made the subject of Awards under this Plan, (B) the number
and           type of Shares subject to outstanding Awards, and/or (C) the grant,
          purchase, or exercise price with respect to any outstanding Award.  

-3- 

Section 5.    Eligibility 

        Any
Key Employee, including any executive officer or employee-director of the Company or of
any Affiliate, who is not a member of the Committee shall be eligible to be designated a
Participating Key Employee. Ben Marcus, Stephen H. Marcus, Diane Marcus Gershowitz and any
other person who beneficially owns, directly or indirectly (taking into account stock
ownership attributed to such person pursuant to Section 425(d) of the Code), stock
possessing more than five percent (5%) of the total combined voting power of all classes
of stock of the Company or of any Affiliate of the Company shall not be eligible to
receive Awards under the Plan. 

Section 6.    Awards 

            (a)    Option
Awards. The Committee is hereby authorized to grant Options to Key
          Employees with the terms and conditions as set forth below and with such
          additional terms and conditions, in either case not inconsistent with the
          provisions of the Plan, as the Committee shall determine in its discretion.  

	 	        (i)    Exercise
Price. The exercise price per Share of an Option granted           pursuant to this
Section 6(a) shall be determined by the Committee; provided,           however, that
such exercise price shall not be less than 100% of the Fair           Market Value of a
Share on the date of grant of such Option.  

	 	        (ii)    Option
Term. The term of each Option shall be fixed by the Committee; provided, however, that
in no event shall the term of any Option exceed a           period of ten years from the
date of its grant.  

	 	        (iii)    Exercisability
and Method of Exercise. An Option shall become exercisable           in such manner
and within such period or periods and in such installments or           otherwise as
shall be determined by the Committee. The Committee also shall           determine the
method or methods by which, and the form or forms, including,           without
limitation, cash, Shares, other securities, other Awards, other property           or any
combination thereof, having a Fair Market Value on the exercise date           equal to
the relevant exercise price, in which payment of the exercise price           with
respect to any Option may be made or deemed to have been made.  

	 	        (iv)    Incentive
Stock Options. The terms of any Incentive Stock Option granted           under the
Plan shall comply in all respects with the provisions of Section 422           of the
Code (or any successor provision thereto) and any regulations promulgated
          thereunder. Notwithstanding any provision in the Plan to the contrary, no
          Incentive Stock Option may be granted hereunder after the tenth anniversary of
          the adoption of the Plan by the Board of Directors of the Company.  

-4- 

        (b)    Stock
Appreciation Right Awards. The Committee is hereby authorized to           grant
Stock Appreciation Rights to Key Employees. Subject to the terms of the           Plan
and any applicable Award Agreement, a Stock Appreciation Right granted           under
the Plan shall confer on the holder thereof a right to receive, upon           exercise
thereof, the excess of (i) the Fair Market Value of one Share on the           date of
exercise over (ii) the grant price of the Stock Appreciation Right as           specified
by the Committee, which shall not be less than 100% of the Fair Market           Value of
one Share on the date of grant of the Stock Appreciation Right. Subject           to the
terms of the Plan, the grant price, term, methods of exercise, methods of
          settlement (including whether the Participating Key Employee will be paid in
          cash, Shares, other securities, other Awards, or other property or any
          combination thereof), and any other terms and conditions of any Stock
          Appreciation Right shall be as determined by the Committee in its discretion.
          The Committee may impose such conditions or restrictions on the exercise of any
          Stock Appreciation Right as it may deem appropriate.  

        (c)    RestrictedStockAwards.  

	 	        (i)    Issuance.
The Committee is hereby authorized to grant Awards of           Restricted Stock to Key
Employees; provided, however, that the aggregate           number of Shares of
Restricted Stock granted under the Plan to all Participating           Key Employees as a
group shall not exceed 50,000 Shares (such number of Shares           subject to
adjustment in accordance with the terms of Section 4(b) hereof) of           the total
number of Shares available for Awards under Section 4(a)(i).  

	 	        (ii)    Restrictions.
Shares of Restricted Stock granted to Participating Key           Employees shall be
subject to such restrictions as the Committee may impose in           its discretion
(including, without limitation, any limitation on the right to           vote a Share of
Restricted Stock or the right to receive any dividend or other           right or
property), which restrictions may lapse separately or in combination at           such
time or times, in such installments or otherwise, as the Committee may deem
          appropriate in its discretion.  

	 	        (iii)    Registration.
Any Restricted Stock granted under the Plan to a           Participating Key Employee may
be evidenced in such manner as the Committee may           deem appropriate in its
discretion, including, without limitation, book-entry           registration or issuance
of a stock certificate or certificates. In the event           any stock certificate is
issued in respect of Shares of Restricted Stock granted           under the Plan to a
Participating Key Employee, such certificate shall be           registered in the name of
the Participating Key Employee and shall bear an           appropriate legend (as
determined by the Committee) referring to the terms,           conditions and
restrictions applicable to such Restricted Stock.  

	 	        (iv)    Payment
of Restricted Stock. At the end of the applicable restriction           period
relating to Restricted Stock granted to a Participating Key Employee, one           or
more stock certificates for the appropriate number of Shares, free of
          restrictions imposed under the Plan, shall be delivered to the Participating
Key           Employee or, if the Participating Key Employee received stock certificates
          representing the Restricted Stock at the time of grant, the legends placed on
          such certificates shall be removed.  

-5- 

	 	        (v)    Forfeiture.
Except as otherwise determined by the Committee in its           discretion, upon
termination of employment of a Participating Key Employee (as           determined under
criteria established by the Committee in its discretion) for           any reason during
the applicable restriction period, all Shares of Restricted           Stock still subject
to restriction shall be forfeited by the Participating Key           Employee; provided,
however,  that the Committee may, when it finds that           a waiver would be in
the best interests of the Company, waive in whole or in           part any or all
remaining restrictions with respect to Shares of Restricted           Stock held by a
Participating Key Employee.  

            (d)    PerformanceShareAwards.  

	 	        (i)    Issuance.
The Committee is hereby authorized to grant Awards of           Performance Shares to Key
Employees.  

	 	        (ii)    Performance
Goals and Other Terms. The Committee shall determine in its           discretion the
Performance Period, the performance goal or goals to be achieved           during any
Performance Period, the proportion of payments, if any, to be made           for
performance between the minimum and full performance levels, the           restrictions
applicable to Shares of Restricted Stock received upon payment of           Performance
Shares if Performance Shares are paid in such manner, and any other           terms,
conditions and rights relating to a grant of Performance Shares.           Performance
goals established by the Committee may be based on one or more           measures such as
return on shareholders’ equity, earnings or any other           standard or
standards deemed relevant by the Committee, measured internally or           relative to
other organizations and before or after extraordinary items.  

	 	        (iii)    Rights
and Benefits During the Performance Period. The Committee may           provide that,
during a Performance Period, a Participating Key Employee shall be           paid cash
amounts, with respect to each Performance Share held by such           Participating Key
Employee, in the same manner, at the same time, and in the           same amount paid, as
a cash dividend on a Share. Participating Key Employees           shall have no voting
rights with respect to Performance Shares held by them.  

	 	        (iv)    Adjustments
with Respect to Performance Shares. Any other provision of           the Plan to the
contrary notwithstanding, the Committee may in its discretion at           any time or
from time to time adjust performance goals (up or down) and minimum           or full
performance levels (and any intermediate levels and proportion of           payments
related thereto), adjust the manner in which performance goals are           measured, or
shorten any Performance Period or waive in whole or in part any or           all
remaining restrictions with respect to Shares of Restricted Stock issued in
          payment of Performance Shares, if the Committee determines that conditions,
          including but not limited to, changes in the economy, changes in competitive
          conditions, changes in laws or governmental regulations, changes in generally
          accepted accounting principles, changes in the Company’s accounting
          policies, acquisitions or dispositions by the Company or its Affiliates, or the
          occurrence of other unusual, unforeseen or extraordinary events, so warrant.  

-6- 

	 	        (v)    Payment
of Performance Shares. As soon as is reasonably practicable           following the
end of the applicable Performance Period, one or more certificates           representing
the number of Shares equal to the number of Performance Shares           payable shall be
registered in the name of and delivered to the Participating           Key Employee; provided,
however, that any Shares of Restricted Stock           payable in connection with
Performance Shares shall, pending the expiration,           lapse, or waiver of the
applicable restrictions, be evidenced in the manner as           set forth in Section
6(c)(iii) hereof.  

            (e)    General.  

	 	        (i)    No
Consideration for Awards. Awards shall be granted to Participating Key
          Employees for no cash consideration unless otherwise determined by the
          Committee.  

	 	        (ii)    Award
Agreements. Each Award granted under the Plan shall be evidenced by           an
Award Agreement in such form (consistent with the terms of the Plan) as shall
          have been approved by the Committee.  

	 	        (iii)    Awards
May Be Granted Separately or Together. Awards to Participating Key
          Employees under the Plan may be granted either alone or in addition to, in
          tandem with, or in substitution for, any other Award or any award granted under
          any other plan of the Company or any Affiliate. Awards granted in addition to,
          or in tandem with, other Awards, or in addition to, or in tandem with, awards
          granted under any other plan of the Company or any Affiliate, may be granted
          either at the same time as or at a different time from the grant of such other
          Awards or awards.  

	 	        (iv)    Forms
of Payment Under Awards. Subject to the terms of the Plan and of           any
applicable Award Agreement, payments or transfers to be made by the Company           or
an Affiliate upon the grant, exercise or payment of an Award to a           Participating
Key Employee may be made in such form or forms as the Committee           shall
determine, and may be made in a single payment or transfer, in           installments, or
on a deferred basis, in each case in accordance with rules and           procedures
established by the Committee in its discretion. Such rules and           procedures may
include, without limitation, provisions for the payment or           crediting of
interest on installment or deferred payments.  

	 	        (v)    Transferability.
Each Award granted under the Plan shall not be           transferable other than by
will or the laws of descent and distribution except           that a Participating Key
Employee may, to the extent allowed by the Committee           and in a manner specified
by the Committee or the Award Agreement, (a) designate           in writing a beneficiary
to exercise the Award after the Participating Key           Employee’s death, as the
case may be, and (b) transfer any Award.  

	 	        (vi)    Term
of Awards. Except as otherwise provided in the Plan, the term of           each Award
shall be for such period as may be determined by the Committee.  

	 	        (vii)    Share
Certificates; Representation. In addition to the restrictions           imposed
pursuant to Section 6(c) and Section 6(d) hereof, all certificates for           Shares
delivered under the Plan pursuant to any Award or the exercise thereof           shall be
subject to such stop transfer orders and other restrictions as the           Committee
may deem advisable under the Plan or the rules, regulations and other
          requirements of the Commission, New York Stock Exchange or any other stock
          exchange or other market upon which such Shares are then listed or traded, and
          any applicable federal or state securities laws, and the Committee may cause a
          legend or legends to be put on any such certificates to make appropriate
          reference to such restrictions. The Committee may require each Participating
Key           Employee, or other Person who acquires Shares under the Plan by means of an
          Award originally made to a Participating Key Employee to represent to the
          Company in writing that such Participating Key Employee, or other Person is
          acquiring the Shares without a view to the distribution thereof.  

-7- 

Section 7.    Amendment and
Termination of the Plan; Correction of Defects and Omissions 

            (a)    Amendments
to and Termination of the Plan. The Board of Directors of the           Company may
at any time amend, alter, suspend, discontinue or terminate the           Plan; provided,
however, that shareholder approval of any amendment of           the Plan shall also
be obtained if otherwise required by: (i) the Code or any           rules promulgated
thereunder (in order to allow for Incentive Stock Options to           be granted under
the Plan); or (ii) the listing requirements of the New York           Stock Exchange or
any other principal securities exchange or market on which the           Shares are then
traded (in order to maintain the listing of the Shares thereon).           Termination of
the Plan shall not affect the rights of Participating Key           Employees with
respect to Awards previously granted to them, and all unexpired           Awards shall
continue in force and effect after termination of the Plan except           as they may
lapse or be terminated by their own terms and conditions.  

            (b)    Correction
of Defects, Omissions and Inconsistencies. The Committee may           in its
discretion correct any defect, supply any omission or reconcile any
          inconsistency in any Award or Award Agreement in the manner and to the extent
it           shall deem desirable to carry the Plan into effect.  

Section 8.    General
Provisions 

            (a)    No
Rights to Awards. No Key Employee, Participating Key Employee or other
          Person shall have any claim to be granted any Award under the Plan, and there
is           no obligation for uniformity of treatment of Key Employees, Participating
Key           Employees or holders or beneficiaries of Awards under the Plan. The terms
and           conditions of Awards need not be the same with respect to each
Participating Key           Employee.  

            (b)    Withholding.
No later than the date as of which an amount first becomes           includable in the
gross income of a Participating Key Employee for federal           income tax purposes
with respect to any Award under the Plan, the Participating           Key Employee shall
pay to the Company, or make arrangements satisfactory to the           Company regarding
the payment of, any federal, state, local or foreign taxes of           any kind required
by law to be withheld with respect to such amount. Unless           otherwise determined
by the Committee, withholding obligations arising with           respect to Awards to
Participating Key Employees under the Plan may be settled           with Shares
previously owned by the Participating Key Employee; provided,           however,
that the Participating Key Employee may not settle such obligations           with Shares
that are part of, or are received upon exercise of, the Award that           gives rise
to the withholding requirement. The obligations of the Company under           the Plan
shall be conditional on such payment or arrangements, and the Company           and any
Affiliate shall, to the extent permitted by law, have the right to           deduct any
such taxes from any payment otherwise due to the Participating Key           Employee.
The Committee may establish such procedures as it deems appropriate           for the
settling of withholding obligations with Shares.  

-8- 

            (c)    No
Limit on Other Compensation Arrangements. Nothing contained in the           Plan
shall prevent the Company or any Affiliate from adopting or continuing in
          effect other or additional compensation arrangements, and such arrangements may
          be either generally applicable or applicable only in specific cases.  

            (d)    Rights
and Status of Recipients of Awards. The grant of an Award shall           not be
construed as giving a Participating Key Employee the right to be retained           in
the employ of the Company or any Affiliate. Further, the Company or any
          Affiliate may at any time dismiss a Participating Key Employee from employment,
          free from any liability, or any claim under the Plan, unless otherwise
expressly           provided in the Plan or in any Award Agreement. Except for rights
accorded under           the Plan and under any applicable Award Agreement, Participating
Key Employees           shall have no rights as holders of Shares as a result of the
granting of Awards           hereunder.  

            (e)    Unfunded
Status of the Plan. Unless otherwise determined by the           Committee, the Plan
shall be unfunded and shall not create (or be construed to           create) a trust or a
separate fund or funds. The Plan shall not establish any           fiduciary relationship
between the Company or the Committee and any           Participating Key Employee or
other Person. To the extent any Person holds any           right by virtue of a grant
under the Plan, such right (unless otherwise           determined by the Committee) shall
be no greater than the right of an unsecured           general creditor of the Company.  

            (f)    Governing
Law. The validity, construction and effect of the Plan and any           rules and
regulations relating to the Plan shall be determined in accordance           with the
internal laws of the State of Wisconsin and applicable federal law.  

            (g)    Severability.
If any provision of the Plan or any Award Agreement or any           Award is or becomes
or is deemed to be invalid, illegal or unenforceable in any           jurisdiction, or as
to any Person or Award, or would disqualify the Plan, any           Award Agreement or
any Award under any law deemed applicable by the Committee,           such provision
shall be construed or deemed amended to conform to applicable           laws, or if it
cannot be so construed or deemed amended without, in the           determination of the
Committee, materially altering the intent of the Plan, any           Award Agreement or
the Award, such provision shall be stricken as to such           jurisdiction, Person or
Award, and the remainder of the Plan, any such Award           Agreement and any such
Award shall remain in full force and effect.  

            (h)    No
Fractional Shares. No fractional Shares or other securities shall be           issued
or delivered pursuant to the Plan, any Award Agreement or any Award, and           the
Committee shall determine (except as otherwise provided in the Plan) whether
          cash, other securities or other property shall be paid or transferred in lieu
of           any fractional Shares or other securities, or whether such fractional Shares
or           other securities or any rights thereto shall be canceled, terminated or
          otherwise eliminated.  

            (i)    Headings.
Headings are given to the Sections and subsections of the Plan           solely as a
convenience to facilitate reference. Such headings shall not be           deemed in any
way material or relevant to the construction or interpretation of           the Plan or
any provision thereof.  

-9- 

Section 9.    Effective
Date of the Plan 

        The
Plan shall be effective as of the date the Plan is adopted by the shareholders, provided
such shareholder approval of the Plan is within 12 months following the date of adoption
of the Plan by the Board of Directors, and all Awards granted under the Plan prior to the
date of shareholder approval shall be subject to such approval and the effective date of
such Award grants shall be deemed to be the date of such shareholder approval. 

Section 10.    Term of the
Plan 

        No
Award shall be granted under the Plan following the tenth anniversary of its effective
date. However, unless otherwise expressly provided in the Plan or in an applicable Award
Agreement, any Award theretofore granted may extend beyond such date and, to the extent
set forth in the Plan, the authority of the Committee to amend, alter, adjust, suspend,
discontinue or terminate any such Award, or to waive any conditions or restrictions with
respect to any such Award, and the authority of the Board of Directors of the Company to
amend the Plan, shall extend beyond such date. 

-10-

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