Document:

EX-10.22

 Exhibit 10.22 

TRADEMARK ASSIGNMENT AND LICENSE 

This TRADEMARK ASSIGNMENT AND LICENSE (this “Assignment”) is made as of January 29, 2020 (the “Effective
Date”), by and between WHITNEY WOLFE HERD, an individual having an address of 1209 Orange St., Wilmington, Delaware 19801 (“Assignor”), and BUMBLE HOLDING LIMITED a limited company incorporated under the laws of England and
Wales located at The Broadgate Tower, Third Floor, 20 Primrose Street, London EC2A 2RS, U.K. (“Assignee”). Assignor and Assignee may each be referred to herein individually as a “Party” and collectively as the
“Parties”. 
 WHEREAS, Assignor is the owner of that certain U.S. trademark application for the mark MAKE THE FIRST MOVE
(U.S. serial no. 87/437314) (the “Application”); and 
 WHEREAS, Assignee is the successor to that portion of the business
of Assignor to which the Application pertains and such business is ongoing and existing. 
 NOW, THEREFORE, for good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, Assignor and Assignee hereby agree as follows: 

SECTION 1. Assignment. Assignor hereby sells, assigns, transfers, conveys, and delivers to Assignee all of Assignor’s
worldwide right, title, and interest in, to, and under the trademark MAKE THE FIRST MOVE, the Application, any other worldwide registrations and applications for such trademark, and the goodwill of the business embodied therein and symbolized
thereto, and all common-law rights related thereto (collectively, the “Mark”), free and clear of any liens or encumbrances of any kind, together with the right to bring an action or proceeding
at law or in equity for any infringement, dilution or violation of the foregoing prior to the Effective Date, and the right to retain all monies, proceeds and damages therefrom. 

SECTION 2. License. Assignee hereby grants to Assignor a non-exclusive, worldwide,
perpetual, royalty-free, fully paid-up, non-assignable (except as set forth in Section 5 of this Assignment) and sublicensable (solely in connection with
Assignor’s exercise of Assignor’s own license but not for the unrelated use of any other Person) right and license in, to and under the Mark for Assignor’s use (a) as the title or theme of a book authored by or on behalf of (or
published under the name of) Assignor or (b) for or in connection with any other personal, artistic, educational or literary-related activities, projects or collaborations, including for the avoidance of doubt and without limitation, any
motivational speaking and any advertising, merchandising or similar activities or accessories relating to any of the foregoing (e.g., apparel, decor, self-care products, podcasts, radio, television shows, movies, theatre); provided that,
notwithstanding anything in this Assignment to the contrary, any use of the Mark by or on behalf of Assignor or any of its sublicensees shall at all times be subject to the terms and conditions of that certain Restrictive Covenant Agreement by and
between Assignor and Buzz Holdings L.P. dated as of November 8, 2019. Assignor agrees that Assignee reserves all other rights with respect to the Mark. All goodwill arising from Assignor’s use of the Mark shall enure to the sole and
exclusive benefit of Assignee. Assignor shall ensure that all goods and services provided or performed under the Mark are of substantially the same quality as those goods or services provided or performed by Assignee under the Mark. Without limiting
the foregoing, Assignor has no right to use the Mark as or in a corporate, trade or d/b/a name without the prior written consent of Assignee, not to be unreasonably withheld. 

 SECTION 3. Further Assurances. Each Party will, upon the other Party’s
reasonable request, without further consideration but at the requesting Party’s expense, provide or execute all other documents and take all further actions as may be necessary to effectuate the purpose of this Assignment. Without limiting the
foregoing, at Assignee’s request and expense, Assignor shall execute a short-form assignment to record the assignment herein at the U.S. Patent and Trademark Office. 

SECTION 4. Representations and Warranties. Each Party hereby represents and warrants that it has full power and authority to
execute and deliver this Assignment. 
 SECTION 5. Successors and Assigns. 

a. Assignor may not assign this Assignment, in whole or in part, without the prior written consent of Assignee, except that Assignor may assign
or delegate all or any portion of its rights, obligations or liabilities under this Agreement by operation of law or to any trust or other estate planning vehicles, in each case, that is controlled by and for the exclusive benefit of Assignor or
Assignor’s spouse or domestic partner, parents, children and grandchildren. In the event of a permitted assignment of this Assignment, this Assignment shall be binding upon and inure to the benefit of the Parties and their respective successors
and assigns. 
 b. Until a Statement of Use is filed with and accepted by the United States Patent and Trademark Office or the Application is
amended to an actual use basis, Assignee may not assign or transfer any right, title or interest in, to or under the Application other than to the successor to that portion of the business of Assignee to which the Mark pertains, which business must
be ongoing and existing, and any assignment in violation of the foregoing shall be null and void ab initio. Subject to the foregoing, Assignee may assign this Assignment, in whole or in part, without the prior written consent of Assignor.
Assignee acknowledges and agrees that any permitted assignment or other transfer of any right, title or interest in, to or under the Mark (including the Application) shall be expressly subject to the terms and conditions of this Assignment. 

SECTION 6. Governing Law. This Assignment shall be governed by and construed in accordance with the laws of the State of New York,
without regard to the conflicts of law rules of such state. Any dispute, controversy or claim arising out of or in connection with this Assignment shall be exclusively referred to and finally determined by the ordinary courts in the United States
District Court for the Southern District of New York (or, only if such court will not accept jurisdiction, in any federal court in the State of New York, or, only if no such federal courts will accept jurisdiction, any state court in the State of
New York). TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE PARTIES WAIVE THEIR RIGHT TO TRIAL BY JURY IN ANY ACTION RELATING TO THIS ASSIGNMENT. 

SECTION 7. Severability. If any term or other provision of this Assignment is determined to be invalid, illegal, or incapable of
being enforced by any applicable law or public policy, all other terms and provisions of this Assignment shall nevertheless remain in full force and effect. 

  
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 SECTION 8. Counterparts. This Assignment may be executed and delivered
(including by facsimile or other electronic transmission) in counterparts, each of which, when executed, shall be deemed to be an original, and both of which shall collectively constitute one and the same instrument. PDF or electronic signatures
shall serve as originals to bind the Parties to this Assignment. 
 SECTION 9. Amendment; Waiver. This Assignment may be amended
only by a written instrument signed by the Parties. No waiver by any Party hereto of any of the provisions hereof shall be effective unless set forth in a writing executed by the Party so waiving. The rights and remedies of the Parties under this
Assignment shall be cumulative and not exclusive of any rights or remedies which either Party would otherwise have hereunder or at law or in equity or by statute, and no failure or delay by either Party in exercising any right or remedy shall impair
any such right or remedy or operate as a waiver of such right or remedy, nor shall any single or partial exercise of any power or right preclude such Party’s other or further exercise or the exercise of any other power or right. The waiver by
any Party of a breach of any provision of this Assignment shall not operate or be construed as a waiver of any preceding or succeeding breach and no failure by either Party to exercise any right or privilege hereunder shall be deemed a waiver of
such Party’s rights or privileges hereunder or shall be deemed a waiver of such Party’s rights to exercise the same at any subsequent time or times hereunder. 

SECTION 10. Entire Agreement; Third-Party Beneficiaries. This Assignment constitutes the entire agreement between the Parties with
respect to the subject matter hereof and thereof and supersedes all prior agreements and understandings, both oral and written, between the Parties with respect to the subject matter hereof and thereof. No provision of this Assignment is intended to
confer any rights, benefits, remedies, obligations or liabilities hereunder upon any person other than the Parties and their respective successors and assigns. 

[signature page follows] 

  
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 IN WITNESS WHEREOF, the Parties have caused this Trademark Assignment and License to
be executed by their duly authorized representatives effective as of the date first written above. 
  

	
	ASSIGNOR:
	
	 /s/ Whitney Wolfe Herd

	By: WHITNEY WOLFE HERD

 [Signature Page to Trademark Assignment and License] 

	
	ASSIGNEE:
	
	 /s/ Whitney Wolfe Herd

	BUMBLE HOLDING LIMITED
	By: Whitney Wolfe Herd

 [Signature Page to Trademark Assignment and License]EX-10.23

 Exhibit 10.23 

RESTRICTIVE COVENANT AGREEMENT 

This Restrictive Covenant Agreement (as amended, restated, supplemented or modified from time to time, the “Agreement”),
dated as of November 8, 2019, is entered into between Buzz Holdings L.P., a Delaware limited partnership (including its successors and assigns, “Parent”), and Whitney Wolfe Herd (“WWH”). 

RECITALS 
 WHEREAS,
Parent has entered into the Agreement and Plan of Merger, dated as of the date hereof (as amended, restated, supplemented or otherwise modified from time to time, the “Merger Agreement”), by and among Parent, Buzz Merger Sub Ltd.,
an exempted limited company incorporated under the Laws of Bermuda (“Merger Sub”), Worldwide Vision Limited, an exempted limited company incorporated under the Laws of Bermuda (the “Company”) and Buzz SR Limited, an
English private limited company, solely in its capacity as the representative of the Sellers, pursuant to which, upon the terms and subject to the conditions set forth therein, the Company will merge with and into Merger Sub with Merger Sub
continuing as the surviving company and a wholly-owned subsidiary of Parent. Capitalized or other terms used and not defined herein but defined in the Merger Agreement shall have the meanings ascribed to them in the Merger Agreement; 

WHEREAS, in connection with the execution of the Merger Agreement, WWH and Parent are entering into the Founder Agreement (the
“Founder Agreement”); 
 WHEREAS, WWH is a shareholder of the Company and/or its Subsidiaries and a key and
significant member of its management who will receive a substantial economic benefit upon the consummation and as a result of the transactions contemplated by the Merger Agreement; 

WHEREAS, WWH acknowledges that the consummation of the transactions contemplated by the Merger Agreement is subject to certain
covenants and conditions set forth therein, including the execution and delivery of this Agreement by WWH; 
 WHEREAS, WWH is willing
to enter into this Agreement as a condition to the Closing and to protect Parent’s legitimate interests as the purchaser of the Company; and 

WHEREAS, WWH acknowledges and agrees that Parent would not have entered into the Merger Agreement unless this Agreement was executed
and delivered by WWH. 
 NOW, THEREFORE, intending to be legally bound and to induce Parent to consummate the transactions contemplated by
the Merger Agreement and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties agree to the terms and conditions herein. 

1. Definitions. For purposes of this Agreement: 

(a) “Business” means (i) the business of online, web-based or mobile-based
applications established or used for the purposes of (1) match-making for dating or romance or (2) professional networking and (ii) any business activity known to WWH that is competitive with the current or demonstrably planned, in
each case, as of the date hereof and/or as of the Closing Date, business activities of Parent and its Subsidiaries. 

  
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 (b) “Competitive Business” means any Person performing, distributing,
manufacturing, producing, marketing, selling, offering to sell, or otherwise involved in a business consisting of, the activities, products or services which are competitive with the Business; provided that (A) online, web-based or mobile-based applications established and predominantly used for any purposes other than the Business (even if such applications, for the avoidance of doubt, incidentally result in dating, romance or
professional networking), shall not constitute a Competitive Business; and (B) WWH’s participation in speaking arrangements, seminars or other conferences in accordance with the WWH Term Sheet and WWH’s activities with respect to
female empowerment and entrepreneurialism and social justice shall not, for the avoidance of doubt, in any such case be deemed to be engaging in a Competitive Business. 

(c) “Confidential Information” means all trade secrets and all other information, knowledge, ideas or data, in whatever form,
relating to any Group Entity, including any customer or vendor lists, customer or vendor data or information, prospective customer or vendor names, business strategies, acquisition candidates, models and techniques, management, business and
marketing plans, financial statements, financial information and projections, know-how, pricing policies, pricing information and pricing methodologies, operational methods, methods of doing business,
compensation, technical processes, formulae, designs and design projects, inventions, computer hardware, software programs, files, software, code, reports, documents, manuals, forms, business plans and projects or prospective projects pertaining to
any Group Entity and including any information of others that any Group Entity, to the actual knowledge of WWH, has agreed to keep confidential; provided, that “Confidential Information” shall not include any information that,
following the date hereof, has entered or enters the public domain through no breach of this Agreement by WWH or any Controlled Affiliate. 

(d) “Controlled Affiliate” means WWH’s controlled Affiliates (including any Person that becomes a controlled Affiliate of
WWH after the date hereof, but excluding Parent, the Company and their respective Subsidiaries and Affiliates). For this purpose, “controlled” means the possession, directly or indirectly, of the power to direct or cause the
direction of the management and policies of such Person, whether through ownership of voting securities, by Contract or otherwise. 
 (e)
“Current Customer” means a customer of the Company on either the Closing Date or during the twelve (12) month period prior to such date. 

(f) “Current Vendor” means any vendor, supplier, licensor, licensee, lessor or lessee, service provider or other business
relation of the Company on either the Closing Date or during the twelve (12) month period prior to such date. 
 (g) “Geographic
Scope” means (i) the United States and (ii) any other country or region in the world where the Company operates, markets or distributes products and services or otherwise carries on a material portion of its Business or has
material plans to operate in if WWH is aware of such plans on the date hereof and/or the Closing Date. 
 (h) “Group Entity”
or “Group Entities” means, individually or collectively, Parent, the Company and their respective Subsidiaries. 
 (i)
“Restricted Period” means the period beginning on the date hereof and ending on the three (3) year anniversary of the Closing Date. 

(j) “Securities” means any class or series of capital stock or evidences of indebtedness, shares, equity interests (including
membership and partnership interests), rights, options, warrants or other securities directly or indirectly convertible into or exchangeable for common stock, preferred stock, equity interests or other types of securities or capital stock. 

  
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 (k) “Solicit” and “Solicitation” mean solicit, sell to,
accept business from, recruit, divert or take away, or attempt to solicit, sell to, accept business from, recruit, divert or take away from any Group Entity, or offer employment or any consulting arrangement to any employee of any Group Entity or
otherwise interfere with the business relationship of any Group Entity. 
 (l) “WWH Term Sheet” means the Equity Arrangement
Term Sheet attached as Exhibit A to the Founder Agreement or, once signed and delivered by Parent, WWH and the other parties thereto, the Limited Partnership Agreement (as defined in the Founder Agreement). 

2. Scope and Reasonableness. The parties hereto acknowledge and agree that (a) the covenants of WWH set forth in this Agreement constitute a
material inducement for Parent to execute and deliver the Transaction Documents and consummate the transactions contemplated thereby, (b) such covenants are an integral and essential element of the transactions contemplated thereby and
necessary to protect and preserve Parent’s and each other Group Entity’s legitimate business interests and to prevent any unfair advantage conferred on WWH taking into account and in specific consideration of the undertakings and
obligations of the parties under the Transaction Documents, (c) but for such covenants, Parent would not have entered into or consummated the transactions contemplated by the Transaction Documents and (d) irreparable harm would result to
Parent and the Group Entities as a result of a violation or breach (or potential violation or breach) by WWH of this Agreement. WWH acknowledges and agrees that the restrictions contained in this Agreement, including, with respect to the definition
of the Business, the Geographic Scope and the Restricted Period, are reasonable in all respects, including for the purpose of preserving for Parent’s and each of the Group Entity’s proprietary rights, going business value and goodwill of
the Company and the Business. 
 3. Non-Competition; Non-Investment;
Customer and Vendor Non-Solicitation. WWH agrees that, during the Restricted Period, WWH will not, and shall cause each Controlled Affiliate not to, directly or indirectly: 

(a) engage in, including serving as a principal, employee, advisor, representative, consultant or other agent with respect to, or otherwise be
involved in any capacity with, or assist any other Person with, including by providing Confidential Information to, a Competitive Business anywhere in the Geographic Scope; 

(b) acquire beneficial ownership or voting control of any class of Securities of, or, provide any loan or financial assistance (including any
equity or debt financing) to any Person that, as of the time of the applicable acquisition, loan or financial assistance, is, or, to the actual knowledge of WWH, is reasonably expected to be, engaged in a Competitive Business anywhere in the
Geographic Scope or be part of, or provide related advice to, a “deal team” that may provide any loan or financial assistance to any Person that, as of the time of the applicable loan or financial assistance, is, or, to the actual
knowledge of WWH, is reasonably expected to be, engaged in a Competitive Business anywhere in the Geographic Scope; provided, that the foregoing provisions of this Section 3(b) will not prohibit WWH or any Controlled
Affiliate from owning solely as a passive investment not in excess of five percent (5%) in the aggregate of any class of capital stock of any corporation if such stock is publicly traded and listed on any internationally recognized exchange,
regardless of whether or not such corporation is engaging in a Competitive Business; 
 (c) Solicit or attempt to Solicit any business or
Person that is a Current Customer or Current Vendor on behalf of or for purposes of providing any activity, product or service to a Person that is a Competitive Business; or 

  
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 (d) induce or attempt to induce (including by making disparaging remarks about the Company,
the Business, Parent, or any Group Entity or their respective current or former consultants, employees, officers, directors, managers, stockholders, partners, members, investors or other owners) any Current Customer or Current Vendor, to cease doing
business with, or adversely modify its business relationship with, Parent or any Group Entity. 
 4. Employee
Non-Solicitation; No-Hire. WWH agrees that, during the Restricted Period, WWH will not, and shall cause each Controlled Affiliate not to, directly or indirectly,
individually or as a consultant, or employee, officer, director, manager, stockholder, partner, member, investor or other owner or participant in any Person, Solicit or hire any Person who is, as of the Closing Date, or was within the twelve
(12) month period immediately prior to the Closing Date, employed by the Company and/or its Subsidiaries; provided, however, that it shall not be a violation of this Section 4 if an individual responds to
a generalized employment search not targeted at such individual; provided that following such response, WWH shall be subject to, and shall comply with, the restrictions in this Section 4, including refraining from
Soliciting or hiring such individual.  
 5. Confidential Information. WWH agrees that WWH will not, and, if applicable, shall cause each
Controlled Affiliate not to, disclose or divulge any Confidential Information, except to the extent required by applicable Law or to any Governmental Entity (but only after WWH has provided Parent with reasonable notice and an opportunity to take
legal action against such legally required disclosure), or otherwise in connection with any legal proceedings for the enforcement by WWH of its rights under this Agreement or any
Transaction Document, or as otherwise set forth in Section 6. 
 6. Permitted Disclosures. Nothing in this Agreement,
including the Confidentiality provisions in Section 5, shall prohibit or impede WWH from: 
 (a) communicating,
cooperating or filing a complaint with any U.S. federal, state or local governmental or law enforcement branch, agency or entity (each, a “Governmental Entity”) with respect to possible violations of any U.S. federal, state or local
law or regulation, or otherwise making disclosures to any Governmental Entity, in each case, that are protected under the whistleblower provisions of any such law or regulation, provided that in each case such communications and disclosures are
consistent with applicable law. WWH understands and acknowledges that an individual shall not be held criminally or civilly liable under any federal or state trade secret law for the disclosure of a trade secret that is made (i) in confidence
to a federal, state, or local government official or to an attorney solely for the purpose of reporting or investigating a suspected violation of law, or (ii) in a complaint or other document filed in a lawsuit or other proceeding, if such
filing is made under seal. WWH understands and acknowledges further that an individual who files a lawsuit for retaliation by an employer for reporting a suspected violation of law may disclose the trade secret to the attorney of the individual and
use the trade secret information in the court proceeding, if the individual files any document containing the trade secret under seal; and does not disclose the trade secret, except pursuant to court order. WWH does not need the prior authorization
of (or to give notice to) any Group Entity regarding any such communication or disclosure. Except as otherwise provided in this paragraph or under applicable Law, under no circumstance is WWH authorized to disclose any information covered by any
Group Entity’s attorney-client privilege or attorney work product, or any Group Entity’s trade secrets, in each case without prior written consent of the applicable Group Entity; or 

(b) disclosing (1) any Confidential Information that is or becomes generally available to the public other than as a result of a
disclosure, directly or indirectly, by a breach of this Agreement, (2) any information obtained by WWH following the Closing on a non-confidential basis from a third party not acting on behalf of Parent
or the Company or any Subsidiary of the Company, and of which WWH has no reason to believe is violating any obligation of confidentiality to Parent or the Company or any Subsidiary 

  
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of the Company, (3) any information that is independently developed by or for WWH or any Controlled Affiliate without the use of any Confidential Information, (4) any Confidential
Information to WWH’s representatives who have a need to know such information for tax or financial reporting reasons and are informed of their obligation to hold such information confidential to the same extent as is applicable to WWH under
Section 5 (provided, that WWH shall be responsible for the breach of any of the terms of Section 5 by such Persons as if they were WWH) or (5) any Confidential Information in the
performance of WWH’s duties for or on behalf of such Parent or any of its Subsidiaries. 
 7. Remedies. The parties hereto agree that irreparable
damage would occur in the event that any of the provisions of this Agreement were not performed in accordance with their specific terms or were otherwise breached or threatened to be breached and that an award of money damages would be inadequate in
such event. Accordingly, it is acknowledged that, the parties hereto shall be entitled to seek equitable relief, without proof of actual damages, including seeking an injunction or injunctions or order for specific performance to prevent breaches of
this Agreement and to enforce specifically the terms and provisions of this Agreement, in addition to any other remedy to which they are entitled at law or in equity as a remedy for any such breach or threatened breach. Each party hereto further
agrees that no other party hereto or any other Person shall be required to obtain, furnish or post any bond or similar instrument in connection with or as a condition to obtaining any remedy referred to in this Section 7,
and each party hereto (a) irrevocably waives any right it may have to require the obtaining, furnishing or posting of any such bond or similar instrument and (b) agrees not to oppose the granting of such equitable relief on the basis that
monetary damages would be an adequate remedy. This Section 7 shall not, however, be construed as a waiver of any of the rights which Parent or any other Group Entity may have for damages or otherwise. 

8. Modification of Covenant and Severability. It is the desire and intent of the parties hereto that the provisions of this Agreement be enforced
to the fullest extent permissible. Accordingly, the provisions of this Agreement shall be deemed severable and the invalidity or unenforceability of any provision shall not affect the validity or enforceability of the other provisions hereof;
provided, that the remedies and limitations thereon contained in this Agreement shall be construed as integral provisions of this Agreement and that such remedies and limitations shall not be severable in any manner that increases a
Person’s liability or obligations hereunder. Upon such determination by a court of competent jurisdiction that any term or other provision, or the application thereof to any Person or circumstance, is invalid, illegal or incapable of being
enforced, (a) such invalid, illegal, or unenforceable provision shall, without further action of the parties, be modified or reformed so as to achieve the broadest restriction possible and to the fullest extent permitted under applicable Law so
as to effect the original intent of the parties as closely as possible in an acceptable manner in order that the transactions contemplated hereby are consummated as originally contemplated to the greatest extent possible and (b) the remainder
of this Agreement and the application of such provision to other Persons or circumstances shall not be affected by such invalidity, illegality or unenforceability, nor shall such invalidity, illegality or unenforceability affect the validity,
legality or enforceability of such provision, or the application thereof, in any other jurisdiction. Without limiting the generality of the foregoing, if any covenant or agreement set forth in this Agreement is found by any court of competent
jurisdiction to be invalid or unenforceable, including, because it extends for too long a period of time or over too great a range of activities or in too broad a geographic area or otherwise conflicts with applicable Law in any jurisdiction, then
such court is empowered to, and the parties agree and intend for the court to, reform such covenant or agreement (including by reducing the scope, duration or geographic area of the term or provision, deleting specific words or phrases or replacing
any invalid or unenforceable term or provision with a term or provision that is valid and enforceable and that comes closest to expressing the intention of the invalid or unenforceable term or provision), and such covenant will be deemed reformed,
only in such jurisdiction to extend only over the maximum period of time, range of activities or geographic area, or otherwise, so as to effect the original intention of the invalid or unenforceable term or provision and as to which it may be valid
and enforceable. 

  
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 9. Notices. All notices, requests, claims, demands and other communications hereunder shall be in
writing and shall be deemed to have been given (a) when personally delivered, (b) the day following the day (except if not a Business Day then the next Business Day) on which the same has been delivered prepaid to a reputable national
overnight air courier service, (c) when transmitted via e-mail (including via attached .pdf document) to the e-mail address set out below, if the sender on the same
day sends a confirming copy of such notice by a recognized overnight delivery service (charges prepaid) or (d) the third (3rd) Business Day following the day on which the same is sent by certified or registered mail, postage prepaid, in each
case to the respective parties as applicable, at the address or e-mail address set forth below (or such other address or e-mail address as such party may specify by
notice to the other parties in accordance with this Section 9): 
 WWH: 

To the address as shown on the books and records of Parent, with a copy (which shall not constitute notice) to: 

Davis Polk & Wardwell LLP 

450 Lexington Avenue 
 New York,
NY 10017 
 Attention: Evan Rose 

Email: [email address] 
 and 

Davis Polk & Wardwell LLP 

5, Aldermanbury Square 
 Barbican,
London EC2V 7HR 
 United Kingdom 

Attention: Will Pearce 
 Email:
[email address] 
 Parent: 

Buzz Holdings L.P. 
 c/o The
Blackstone Group, Inc. 
 345 Park Avenue 

New York, NY 10154 
 Attention:
Martin Brand 
                  Jon Korngold 

                 Sachin Bavishi 

                 Vishal Amin 

Email: [email address] 

            [email address] 

            [email address] 

            [email address] 

With a copy (which shall not constitute notice) to: 

Simpson Thacher & Bartlett LLP 

  
 6 

 425 Lexington Avenue 

New York, NY 10017 
 Attention:
Anthony F. Vernace; Robert Langdon 
 Email: [email address]; [email address] 

or to such other Person or address as any party shall specify by notice in writing in accordance with this Section 9 to each of the
other parties. Notices sent by multiple means, each of which is in compliance with the provisions of this Agreement will be deemed to have been received at the earliest time provided for by this Agreement. 

10. Releases. 
  

	10.1	 Effective as of the Closing, WWH hereby knowingly, fully, unconditionally and irrevocably releases, acquits and
discharges forever (on behalf of itself and any successors, assigns, heirs, constituent stockholders, members or partners, officers, employees, agents, executors, administrators and legal representatives of WWH that might allege a claim through him,
her or it) (collectively, with WWH, the “WWH Parties”), any and all claims, demands, proceedings, causes of action, orders, judgments, obligations, preemptive rights, shareholder rights, contracts, agreements, debts and liabilities
of whatever kind or nature, whether at law or equity, that WWH has or may have arising prior to the Closing Date against any Group Entity, any present or former officers, partners, members, managers, directors, employees, agents, investors,
attorneys, representatives, shareholders, administrators, affiliates, benefit plans, plan administrators, insurers, trustees, divisions and subsidiaries of any Group Entity, and any affiliate of, predecessor and successor entities and assigns of the
foregoing (including the Surviving Company) (collectively, the “Parent Released Parties”), whether asserted or unasserted, known or unknown, contingent or noncontingent, or past or present, in WWH’s capacity as an equity
holder, officer, director, employee or consultant of the Company or otherwise, arising or resulting from or relating, directly or indirectly, to the conduct, management or operation of the business and affairs of the Company, or any act, omission,
event or occurrence prior to the Closing relating to the Company and the Company Shares held by the undersigned, or any Equity Rights or other rights or interests in any other securities of the Company (including any options to acquire Company
Shares) including, without limitation, a breach of fiduciary duty in connection with the approval of the Merger Agreement that WWH may have against the Company or its Subsidiaries or any of their respective current and former officers, partners,
members, managers, directors, employees, agents, investors, attorneys, representatives, shareholders, administrators, affiliates, benefit plans, plan administrators, insurers, trustees, divisions and subsidiaries and predecessor and successor
entities and assigns, including, without limitation: 

 (a) any investment by WWH in the Company or its Subsidiaries
(including, without limitation, any act or omission of, or transaction, negotiation, agreement, performance or failure to perform, breach, default, circumstance or other occurrence involving any Seller with respect to the acquisition, arrangement,
negotiation, holding, or disposition of any such investment); 
 (b) any act or omission of, or transaction, negotiation, agreement,
performance or failure to perform, breach, default, circumstance or other occurrence involving, any Parent Released Party in any such Parent Released Party’s capacity as officers, partners, members, managers, directors, employees, agents,
investors, attorneys, representatives, shareholders, administrators, affiliates, benefit plans, plan administrators, insurers, trustees, divisions and subsidiaries of the Company or its Subsidiaries; and 

(c) any disclosure made or not made by any Parent Released Party to any Person arising out of or related to the items in (a) through (b)
immediately above. 

  
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 Notwithstanding the foregoing, nothing in this Section 10.1 will be deemed to
constitute, or constitute, a release by WWH of (A) any right of WWH or any other WWH Party under the Merger Agreement, the Escrow Agreement or any other Transaction Documents or the Founder Agreement, or any other agreement referred to therein
or herein, (B) if WWH was an employee or consultant of the Company or any of its Subsidiaries, (i) any rights with respect to salaries, bonuses, consulting fees and expenses that accrued prior to the Closing in the ordinary course of
business including but not limited to accrued but unpaid compensation and reimbursement of business related expenses, (ii) any rights under any Benefit Plan of the Company or any of its Subsidiaries and (iii) any rights to change in
control benefits set forth in any written agreement with the Company or any of its Subsidiaries and (C) any rights under agreements entered into with Parent or any of its Affiliates or Subsidiaries in connection with the transactions
contemplated hereby, including the Merger (e.g., employment offer letters or employment agreements). 
  

	10.2	 Effective as of the Closing, Parent hereby knowingly, fully, unconditionally and irrevocably releases, acquits
and discharges forever (on behalf of itself and its Subsidiaries and any of their respective successors, assigns, heirs, constituent stockholders, members or partners, officers, employees, agents, executors, administrators and legal representatives
that might allege a claim through him, her or it) (collectively, with Parent, the “Parent Releasing Parties”), any and all claims, demands, proceedings, causes of action, orders, judgments, obligations, preemptive rights,
shareholder rights, contracts, agreements, debts and liabilities of whatever kind or nature, whether at law or equity, that Parent or any Parent Released Party has or may have arising prior to the Closing Date against the WWH Parties, whether
asserted or unasserted, known or unknown, contingent or noncontingent, or past or present, relating to or in respect of the WWH Parties or otherwise, arising or resulting from or relating, directly or indirectly, to the conduct, management or
operation of the business and affairs of the Company, or any act, omission, event or occurrence prior to the Closing relating to the Company, including, without limitation: 

(a) any act or omission of, or transaction, negotiation, agreement, performance or failure to perform, breach, default, circumstance or other
occurrence involving, any WWH Party in any such WWH Party’s capacity as officers, partners, members, managers, directors, employees, agents, investors, attorneys, representatives, shareholders, administrators, affiliates, benefit plans, plan
administrators, insurers, trustees, divisions and subsidiaries of the Company or its Subsidiaries; and 
 (b) any disclosure made or not made
by any WWH Party to any Person arising out of or related to the items in (a) immediately above. 
 Notwithstanding the foregoing, nothing in this
Section 10.2 will be deemed to constitute, or constitute, a release by Parent of any right of Parent or any other Parent Releasing Party under the Merger Agreement, the Escrow Agreement or any other Transaction Documents or
the Founder Agreement or any other agreement referred to therein or herein. 
 11. Amendment; Waiver. This Agreement may not be amended, supplemented
or modified except by an instrument in writing signed on behalf of the parties. Any term or condition of this Agreement may be waived at any time by the party that is entitled to the benefit thereof, but no such waiver shall be effective, unless set
forth in a written instrument duly executed by or on behalf of the party waiving such term or condition. No waiver by any party of any term or condition of this Agreement, in any one or more instances, shall be deemed to be or construed as a waiver
of the same or any other term or condition of this Agreement on any future occasion. 

  
 8 

 12. Assignment and Successors. Parent may assign this Agreement or any of its rights and
duties hereunder, without WWH’s consent, to any Subsidiary or Affiliate of Parent or any Person which acquires all or substantially all of the capital stock, assets or business of Parent or any of the Group Entities. This Agreement is personal
to WWH and may not be assigned by WWH and any such assignment shall be void. Subject to the foregoing, this Agreement binds and benefits the parties, WWH’s legal representatives, administrators, executors, heirs and permitted assigns, and
Parent’s successors and assigns. 
 13. Entire Agreement. This Agreement, together with the Transaction Documents (including, for the
avoidance of doubt, the WWH Term Sheet), constitutes the entire agreement among the parties with respect to the subject matter contained herein. 
 14.
Tolling of Periods. Any applicable period of time during which any covenant or agreement in this Agreement is in effect shall be tolled during any period of breach of such covenant or agreement by the party obligated to perform or
observe such covenant or agreement. 
 15. Governing Law; Jurisdiction; Service of Process. THIS AGREEMENT SHALL BE GOVERNED AND CONTROLLED AS
TO VALIDITY, ENFORCEMENT, INTERPRETATION, CONSTRUCTION, EFFECT AND IN ALL OTHER RESPECTS BY THE INTERNAL LAWS OF THE STATE OF NEW YORK, WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW PROVISION OR RULE THAT WOULD CAUSE THE APPLICATION
OF THE LAWS OF ANY JURISDICTION OTHER THAN THE STATE OF NEW YORK. EACH OF THE PARTIES AGREES (I) THAT ANY ACTION OR PROCEEDING, WHETHER AT LAW OR IN EQUITY, WHETHER IN CONTRACT OR IN TORT OR OTHERWISE, WITH RESPECT TO THIS AGREEMENT SHALL BE
BROUGHT IN THE STATE OR FEDERAL COURTS SITTING IN THE BOROUGH OF MANHATTAN IN THE CITY OF NEW YORK (AND APPELLATE COURTS THEREOF) AND, BY EXECUTION AND DELIVERY OF THIS AGREEMENT, EACH PARTY IRREVOCABLY SUBMITS ITSELF IN RESPECT OF ITS PROPERTY,
GENERALLY AND UNCONDITIONALLY, TO THE EXCLUSIVE JURISDICTION OF THE AFORESAID COURT IN ANY ACTION OR PROCEEDING ARISING OUT OF THIS AGREEMENT, (II) NOT TO BRING OR PERMIT ANY OF THEIR AFFILIATES TO BRING OR SUPPORT ANYONE ELSE IN BRINGING ANY
SUCH ACTION OR PROCEEDING IN ANY OTHER COURT AND (III) THAT SERVICE OF PROCESS, SUMMONS, NOTICE OR DOCUMENT BY REGISTERED MAIL ADDRESSED TO THEM AT THEIR RESPECTIVE ADDRESSES PROVIDED IN ACCORDANCE WITH SECTION 9 HERETO SHALL BE
EFFECTIVE SERVICE OF PROCESS AGAINST IT FOR ANY SUCH ACTION OR PROCEEDING BROUGHT IN ANY SUCH COURT. EACH OF THE PARTIES IRREVOCABLY AND UNCONDITIONALLY WAIVES, TO THE FULLEST EXTENT PERMITTED BY LAW, ANY OBJECTION WHICH IT MAY NOW OR HEREAFTER HAVE
TO THE LAYING OF VENUE, AND THE DEFENSE OF AN INCONVENIENT FORUM TO THE MAINTENANCE OF, ANY ACTION, SUIT OR PROCEEDING ARISING OUT OF OR RELATING TO THIS AGREEMENT IN ANY STATE OR FEDERAL COURT SITTING IN THE BOROUGH OF MANHATTAN IN THE CITY OF NEW
YORK (AND APPELLATE COURTS THEREOF). EACH PARTY AGREES THAT LIABILITY OF THE SPONSORS ARISING OUT OF OR RELATING TO THIS AGREEMENT SHALL BE DETERMINED SOLELY BY A FINAL AND NON-APPEALABLE JUDGMENT IN ANY
ACTION OR PROCEEDING (OR A SETTLEMENT TANTAMOUNT THERETO) AND, NOTWITHSTANDING THE FOREGOING, ANY SUCH FINAL AND NON-APPEALABLE JUDGMENT SHALL BE CONCLUSIVE AND MAY BE ENFORCED BY SUIT ON THE JUDGMENT IN ANY
JURISDICTION WITHIN OR OUTSIDE THE UNITED STATES OR IN ANY OTHER MANNER PROVIDED IN LAW OR IN EQUITY. 

  
 9 

 16. WAIVER OF JURY TRIAL. EACH PARTY ACKNOWLEDGES AND AGREES THAT ANY CONTROVERSY
WHICH MAY ARISE UNDER THIS AGREEMENT IS LIKELY TO INVOLVE COMPLICATED AND DIFFICULT ISSUES AND, THEREFORE, EACH SUCH PARTY IRREVOCABLY AND UNCONDITIONALLY WAIVES ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY LEGAL ACTION ARISING
DIRECTLY OR INDIRECTLY OUT OF OR RELATING TO THIS AGREEMENT. EACH PARTY TO THIS AGREEMENT CERTIFIES AND ACKNOWLEDGES THAT (A) NO REPRESENTATIVE OF ANY OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT SEEK TO
ENFORCE THE FOREGOING WAIVER IN THE EVENT OF A LEGAL ACTION, (B) SUCH PARTY HAS CONSIDERED THE IMPLICATIONS OF THIS WAIVER, (C) SUCH PARTY MAKES THIS WAIVER VOLUNTARILY, AND (D) SUCH PARTY HAS BEEN INDUCED TO ENTER INTO THIS AGREEMENT
BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION 16. 
 17. Construction. The headings in this
Agreement are provided for convenience only and are not intended to affect the construction or interpretation of this Agreement. Any reference in this Agreement to a “Section” refers to the corresponding Section of this Agreement, unless
the context indicates otherwise. The meanings given to terms defined herein shall be equally applicable to both the singular and plural forms of such terms. Whenever the context may require, any pronoun shall include the corresponding masculine,
feminine and neuter forms. The words “including,” “includes,” or “include” are to be read as listing non-exclusive examples of the matters referred to, whether or not words such
as “without limitation” or “but not limited to” are used in each instance. Where this Agreement states that a party “shall”, “will” or “must” perform in some manner or otherwise act or omit to act,
it means that the party is legally obligated to do so in accordance with this Agreement. As used in this Agreement, the terms “employment,” “employ” or words of similar import shall include any period in which WWH is a consultant
to any Group Entity. In the negotiation of this Agreement, each party has received advice from its own attorney. The language used in this Agreement is the language chosen by the parties to express their mutual intent, and no provision of this
Agreement will be interpreted for or against either party because that party or its attorney drafted the provision. Each of the “Recitals” in this Agreement is true and correct and incorporated into this Agreement by reference. 

18. Counterparts. This Agreement may be executed and delivered (including via electronic signature, facsimile or scanned pdf image) in several
counterparts, each of which shall be deemed to be an original instrument, and all of which together shall be deemed to be one and the same agreement. 
 19.
Effectiveness; Termination of Merger Agreement. This Agreement is entered into and effective as of the date set forth above. Notwithstanding anything to the contrary set forth in this Agreement, if the Merger Agreement terminates pursuant to
the terms thereof, then this Agreement immediately shall terminate and be of no further force or effect, and neither Parent nor WWH shall have any Liability or obligations hereunder. 

20. Miscellaneous. The terms and conditions of this Agreement shall apply for the benefit of Parent and/or any other Group Entity if and so long as
it’s a subsidiary of Parent, if applicable, and each Group Entity shall be an intended third party beneficiary of this Agreement. 

[Signature page follows] 

  
 10 

 The parties hereto have executed this Agreement as of the date first set forth above. 

SELLER: 
  

	
	 /s/ Whitney Wolfe Herd

	Name: Whitney Wolfe Herd

 [Signature Page to Restrictive Covenant Agreement] 

	
	PARENT:
	
	Buzz Holdings L.P.
	
	 /s/ Jonathan Korngold

	Name: Jonathan Korngold
	Title: President

 [Signature Page to Restrictive Covenant Agreement]

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