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Exhibit 10.9    
    

CONFORMED COPY  

 
  UNITED STATES TRADEMARK ASSIGNMENT    
    

        This United States Trademark Assignment agreement (the "Assignment") is entered into this 16th day of March, 2004, between Pretzelmaker, LLC., a
Utah limited liability company having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignor"), and Pretzelmaker Franchising, LLC, a Delaware
limited liability company having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignee"). 

        A.    Assignor
is the owner of the United States trademarks and service marks set forth on the attached Schedule A, all common rights relating thereto, and all
registrations and applications relating thereto (the "Marks"); and 

        B.    Assignor
has agreed to assign the Marks and the goodwill of the business attendant thereto, if any, and the parties wish to memorialize the transfer of the Marks and
goodwill of the business associated therewith to Assignee. 

        NOW,
THEREFORE, for good and valuable consideration, receipt of which is herby acknowledged, the parties hereto agree as follows: 

        1.     Assignment. Assignor does hereby sell, assign, transfer, and set over unto said Assignee, its entire right, title and
interest in, to and under said Marks, together with the entire goodwill of the business in connection with which said Marks are used, and in and to all income, royalties, damages and payments now or
thereafter due or payable with respect thereto in and to all causes of action (either at law or in equity) and the right to sue, counterclaim, and recover for past, present and future infringement of
the rights assigned or to be assigned under this Assignment. 

        2.     Assumption. In consideration of the assignment set forth above, Assignee hereby agrees to assume all liabilities and
obligations of the Assignor arising out of or related to the Marks, including without limitation, any such liabilities and obligations that arise from periods prior to the date of this Assignment. 

        3.     Further Assurances. Assignor hereby agrees to execute all papers and to perform such other proper acts as Assignee or its
successors or assigns may deem reasonably necessary to secure to Assignee or to its successors or assigns, the rights transferred hereby, including without limitation, any documents necessary to
record this Assignment with the United States Patent and Trademark Office and any other federal and state agency. 

        4.     Miscellaneous. 

        (a)   Governing Law. This Assignment shall be governed by the laws of the State of Utah (other than its rules of conflicts of
law to the extent that the application of the laws of another jurisdiction would be required thereby). 

        (b)   Counterparts. This Assignment may be executed in any number of counterparts, each of which shall be an original, and all
of which shall together constitute a single instrument. 

        (c)   Descriptive Headings. Descriptive headings of the Sections of this Assignment are inserted for convenience only and shall
not affect the meaning of this Assignment.

 

        IN
WITNESS WHEREOF, the parties have caused this Assignment to be executed below, on the date indicated, by a duly authorized officer thereof. 

	PRETZELMAKER, LLC
	

By:	
 	

/s/  SANDRA BUFFA      
	
 	

 
	Name:	 	Sandra Buffa	 	 
	Title:	 	Sr. Vice President	 	 
	
PRETZELMAKER FRANCHISING, LLC
	

By:	
 	

/s/  MICHAEL WARD      
	
 	

 
	Name:	 	Michael Ward	 	 
	Title:	 	Sr. Vice President	 	 

 

 
 

SCHEDULE A    
    
    TRADEMARKS    
    

U.S. Registrations
  Pretzelmaker, Inc.  

	No.
 
	 	Trademark
	 	Country
	 	Registration

Number
	 	Registration

Date

	1	 	ALMOND HARVEST*	 	United States	 	2,104,999	 	Oct-14-1997
	2	 	BLUEBERRY THRILL*	 	United States	 	2,097,200	 	Sep-16-1997
	3	 	CINNFULLY DELICIOUS	 	United States	 	2,105,000	 	Oct-14-1997
	4	 	HOWLIN' JALAPENO*	 	United States	 	2,103,010	 	Oct-07-1997
	5	 	KNOTT PIZZA*	 	United States	 	2,104,998	 	Oct-14-1997
	6	 	PRETZELMAKER KIDS	 	United States	 	2,259,600	 	Jul-06-1999
	7	 	PRETZELMAKER WORLD'S BEST SOFT PRETZEL (& Design)	 	United States	 	1,818,250	 	Jan-25-1994
	8	 	RASPBERRY SPLASH*	 	United States	 	2,113,739	 	Nov-18-1997
	9	 	TIED TO BE FIT	 	United States	 	2,017,894	 	Nov-19-1996

U.S. Applications
  Pretzelmaker, Inc.  

	No.
 
	 	Trademark
	 	Country
	 	Application

Number
	 	Application

Date

	1	 	SERVING THE WORLD A PRETZEL AND A SMILE	 	United States	 	78/208,543	 	Jan-29-2003
	2	 	WRAPZEL	 	United States	 	78/186,653	 	Nov-19-2002

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Exhibit 10.9

UNITED STATES TRADEMARK ASSIGNMENT

SCHEDULE A TRADEMARKSQuickLinks
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Exhibit 10.10  

        CONFORMED COPY  

  
 

    INTERNATIONAL TRADEMARK ASSIGNMENT    
    

        This Global Trademark Assignment agreement (the "Assignment") is entered into this 16th day of March, 2004, between Pretzelmaker, LLC, a Utah
limited liability company having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignor"), and Pretzelmaker Franchising, LLC, a Delaware
limited liability company having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignee"). 

        A.    Assignor
is the owner of the International trademarks and service marks set forth on the attached Schedule A, all common rights relating thereto, and all
registrations and applications relating thereto (the "Marks"); and 

        B.    Assignor
has agreed to assign the Marks and the goodwill of the business attendant thereto, if any, and the parties wish to memorialize the transfer of the Marks and
goodwill of the business associated therewith to Assignee. 

        NOW,
THEREFORE, for good and valuable consideration, receipt of which is herby acknowledged, the parties hereto agree as follows: 

        1.     Assignment. Assignor does hereby sell, assign, transfer, and set over unto said Assignee, its entire right, title and
interest in, to and under said Marks, together with the entire goodwill of the business in connection with which said Marks are used, and in and to all income, royalties, damages and payments now or
thereafter due or payable with respect thereto in and to all causes of action (either at law or in equity) and the right to sue, counterclaim, and recover for past, present and future infringement of
the rights assigned or to be assigned under this Assignment. 

        2.     Assumption. In consideration of the assignment set forth above, Assignee hereby agrees to assume all liabilities and
obligations of the Assignor arising out of or related to the Marks, including without limitation, any such liabilities and obligations that arise from periods prior to the date of this Assignment. 

        3.     Non-Assignable Marks; Irrevocable License. To the extent that any of the Marks or rights associated therewith
is not capable of being assigned hereunder without the consent or approval of a third party (whether or not a governmental authority), or if such assignment or transfer will require the parties to
file applications or notices under the laws of applicable jurisdictions in order for such assignment to be valid between the parties, or would constitute a breach thereof or violation of applicable
law, this Assignment shall not constitute an actual or attempted assignment or transfer thereof unless and until such consent or approval of such third party has been duly obtained or such application
or notice has been filed or the assignment has otherwise become lawful (any Mark not assigned or transferred as a result of this Section is hereinafter referred to as a "Licensed Mark"). Assignor
hereby grants to the Assignee, and Assignee herby accepts from the Assignor, a worldwide, exclusive, royalty free right to use and sublicense the Licensed Marks until such time as the assignment shall
satisfy the requirements set forth above. 

        4.     Further Assurances. Assignor hereby agrees to execute all papers and to perform such other proper acts as Assignee or its
successors or assigns may deem reasonably necessary to secure to Assignee or to its successors or assigns, the rights transferred hereby, including without limitation, any documents necessary to
obtain the consents or waivers or record the applications, notices or other documentation described in Section 3 above, and any and all documents necessary to file or record this Assignment
with the international registries where the Marks are recorded or registered. 

        5.     Miscellaneous.

 

        (a)   Governing Law. This Assignment shall be governed by the laws of the State of Utah (other than its rules of conflicts of
law to the extent that the application of the laws of another jurisdiction would be required thereby). 

        (b)   Counterparts. This Assignment may be executed in any number of counterparts, each of which shall be an original, and all
of which shall together constitute a single instrument. 

        (c)   Descriptive Headings. Descriptive headings of the Sections of this Assignment are inserted for convenience only and shall
not affect the meaning of this Assignment. 

        IN
WITNESS WHEREOF, the parties have caused this Assignment to be executed below, on the date indicated, by a duly authorized officer thereof. 

	PRETZELMAKER, LLC	 	 
	

By:	
 	

/s/  SANDRA BUFFA      
	
 	

 
	Name:	 	Sandra Buffa	 	 
	Title:	 	Sr. Vice President	 	 
	
PRETZELMAKER FRANCHISING, LLC	
 	

 
	

By:	
 	

/s/  MICHAEL WARD      
	
 	

 
	Name:	 	Michael Ward	 	 
	Title:	 	Sr. Vice President	 	 

 

SCHEDULE A  

TRADEMARKS  

 Foreign Registrations
  Pretzelmaker, Inc.  

	No.
 
	 	Trademark
	 	Country
	 	Registration Number
	 	Registration Date

	1	 	PRETZELMAKER WORLD'S BEST SOFT PRETZEL	 	Argentina	 	1.616.560	 	Sep-20-1996
	2	 	PRETZELMAKER (& Design)	 	Australia	 	700147	 	Jan-03-1996
	3	 	PRETZELMAKER WORLD'S BEST SOFT PRETZEL (& Design)	 	Brazil	 	819132659	 	Dec-22-1998
	4	 	PRETZELMAKER TOUJOURS PRET. TOUJOURS PRETZEL (& Design)	 	Canada	 	TMA489,221	 	Feb-03-1998
	5	 	PRETZELMAKER (& Design)	 	Canada	 	TMA446,184	 	Nov-21-1996
	6	 	PRETZELMAKER WORLD'S BEST SOFT PRETZEL (& Design)	 	European Community	 	829622	 	May-31-1996
	7	 	PRETZELMAKER WORLD'S BEST SOFT PRETZEL	 	Guam	 	SR-0015	 	Nov-21-1995
	8	 	PRETZELMAKER WORLD'S BEST SOFT PRETZEL (& Design)*	 	Hong Kong	 	04114 of 1997	 	Nov-23-1995
	9	 	PRETZELMAKER/WORLD'S BEST SOFT PRETZEL (& Device)	 	Japan	 	4085027	 	Nov-21-1997
	10	 	PRETZELMAKER/WORLD'S BEST SOFT PRETZEL (& Device)	 	Japan	 	4095893	 	Dec-19-1997
	11	 	PRETZELMAKER/WORLD'S BEST SOFT PRETZEL (& Design)	 	Mexico	 	520014	 	Feb-06-1996
	12	 	PRETZELMAKER WORLD'S BEST SOFT PRETZEL (& Design)	 	Saudi Arabia	 	480/97	 	Oct-24-1995
	13	 	PRETZELMAKER (& Design)	 	Singapore	 	T96/01790G	 	Feb-26-1996

Foreign Applications
  Pretzelmaker, Inc.  

	No.
 
	 	Trademark
	 	Country
	 	Application Number
	 	Application Date

	1	 	PRETZELMAKER WORLD'S BEST SOFT PRETZEL (& Design)	 	Egypt	 	134782	 	Jul-22-2000
	2	 	PRETZELMAKER WORLD'S BEST SOFT PRETZEL	 	South Korea	 	1-2003-002962	 	Feb-13-2003
	3	 	PRETZELMAKER WORLD'S BEST SOFT PRETZEL (& Design)	 	South Korea	 	97-4105	 	Mar-27-1997

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INTERNATIONAL TRADEMARK ASSIGNMENT

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