Document:

Employment Agreement between Alberto de Cardenas and the Company

 Exhibit 10.69 
 EMPLOYMENT AGREEMENT 
  
 This employment agreement (the “Agreement”) is entered into by and between Perry Ellis International, Inc. (“Perry Ellis” or the “Company”) and Alberto de Cardenas (“De Cardenas” or
“Employee”) 
  

	1.	TERM OF EMPLOYMENT 

  
 This Agreement is effective for the period commencing on May 1, 2005 and terminating without further notice at 5:00 p.m. on April 30, 2007, unless
terminated earlier in accordance with the provisions set forth in paragraphs 5, 6, 7 or 8 below. The parties may renew this Agreement, in writing, for additional one-year periods at their discretion. The Company shall notify De Cardenas, in writing,
at least 90 days prior to the natural expiration of this Agreement of the Company’s intent to not renew this Agreement. 
  

	2.	DUTIES AND RESPONSIBILITIES 

  
 The Company agrees to employ De Cardenas as Senior Vice President and General Counsel with such powers and duties in this capacity as may be established
from time to time by the Company and its Board of Directors (the “Board”) in their discretion. De Cardenas shall diligently perform all services as may be assigned to him by the Company and its Board and shall exercise such power and
authority as may from time to time be delegated to him by the Company or its Board. During his employment, De Cardenas will not engage in any other business activities, regardless of whether such activity is pursued for profits, gains or other
pecuniary advantage. In connection with his employment by the Company, De Cardenas shall be based at the Company’s principal executive offices in Miami, Florida except for required travel on the Company’s business. 
  

	3.	COMPENSATION 

  
 (a) Base Salary. Perry Ellis will pay a Base Salary of Two Hundred and Twenty Thousand Dollars ($220,000) per annum to De Cardenas, payable
in installments according to the Company’s normal payroll practices, and subject to applicable withholding and other taxes and deductions. Said salary is effective May 1, 2005. 
  
 (b) Incentive Compensation. The Company and De Cardenas shall each evaluate De Cardenas’ performance at
the end of each of the Company’s fiscal years during this Agreement. It is contemplated that this review will normally occur in February of each year. However, said review may be postponed by the Company as warranted by appropriate or more
immediate business circumstances. De Cardenas will be eligible to participate in any Management Incentive Plan or any other bonus arrangement generally available to other senior management employees, according to the same terms and conditions
applicable to other employees. 

 (c) Vacation, Personal, and Sick Leave. De Cardenas shall be entitled to take three weeks
of paid vacation during each year of this Agreement. De Cardenas shall be entitled on an annual basis to three (3) days of paid sick leave and three (3) days personal leave. Unused vacation time, sick leave and/or personal leave may not be carried
over to subsequent years and will not be paid-out if not taken for any reason. 
  
 (d) Other Benefits. De Cardenas will be entitled to participate in any group health, dental, life or disability plan and is entitled to any other benefits that the Company may maintain from time to time
for all employees, provided that De Cardenas meets the respective eligibility requirements. 
  
 (e) Expense Reimbursement. During De Cardenas’ term of employment, the Company, upon the submission of supporting documentation by De Cardenas, and in accordance with Company policies for its
executives, shall reimburse De Cardenas for all reasonable expenses actually paid or incurred by De Cardenas in the course of and pursuant to the business of the Company, including expenses for travel and entertainment. 
  

	4.	CHANGE IN CONTROL 

  
 In the event that, within the 12 month period following a Change in Control (as herein defined), De Cardenas’ employment is terminated by the Company
other than for Cause, or De Cardenas terminates his employment for Good Reason (as herein defined), he shall be entitled to the following benefits: (a) any granted but unvested Option to purchase the Company’s common stock will become fully
vested and exercisable immediately upon such termination and shall thereafter remain exercisable [till the earlier of 60 days or the expiration date of such Option]; and (b) a severance payment in the aggregate amount of one year of Base Salary (as
defined in Paragraph 3(a) hereof) plus an amount equal to any incentive compensation paid to De Cardenas pursuant to Paragraph 3(b) hereof during the Company’s fiscal year preceding any such termination. In order to receive the benefits
described in this Paragraph, De Cardenas shall be required to execute a waiver of claims and general release in the form prescribed by the Company. 
  

 2 

 For purposes of this Paragraph 4, the term “Change in Control” shall mean the occurrence of any
of the following events: 
  

	 	1.	the acquisition by any person, entity or “group” (as defined in section 13(d) of the Exchange Act)(other than (x) any subsidiary or affiliate of the Company or (y) any
entity owned, directly or indirectly, 50% or more by Perry Ellis International, Inc. or (z) any employee benefit plan of any such entity) through one transaction or a series of related transactions of 50% or more of the combined voting power of the
then outstanding voting securities of the Company; 

  

	 	2.	The complete liquidation or dissolution of the Company (other than a dissolution occurring upon a merger or consolidation thereof); or 

  

	 	3.	The sale, transfer or other disposition of all or substantially all of the assets of the Company through one transaction or a series of related transactions to one or more persons
or entities that are not, immediately prior to such sale, transfer or other disposition, affiliates of the Company; or 

  

	 	4.	The termination or replacement of George Feldenkreis as Chairman and Chief Executive Officer of Perry Ellis International, Inc.; provided, however, that the death or
retirement of George Feldenkreis shall not trigger a Change in Control under this Section 4. 

  
 “Good Reason” means, without De Cardenas’ written consent: (i) a material diminution of De Cardenas’ titles, duties or responsibilities or the assignment of duties or responsibilities that
are materially inconsistent with his titles, duties and responsibilities hereunder; (ii) a reduction in the Executive’s Base Salary, annual bonus or incentive compensation opportunity (it being understood that a reduction in the dollar
amount of De Cardenas’ annual bonus from year to year solely as the result of achievement or failure to achieve the target performance objectives provided in the annual bonus plan shall not constitute a reduction in De Cardenas’ annual
bonus opportunity); or (iii) requiring De Cardenas’ principal place of business to be located other than Miami, Florida. 
  

	5.	DE CARDENAS’ DEATH OR INABILITY TO PERFORM 

  
 In the event of De Cardenas’ death, this Agreement and the Company’s obligation to pay De Cardenas’ salary and compensation automatically
end. If De Cardenas becomes unable to perform his employment duties during the Term of this agreement, his compensation under this Agreement shall automatically end until such time as De Cardenas becomes able to resume his job duties for the
Company. In the event that De Cardenas becomes unable to perform his employment duties for a cumulative period of six months within any span of twelve months, this Agreement and De Cardenas’ employment will be automatically terminated. In such
case, De Cardenas’ salary and compensation shall automatically end. 
  

 3 

	6.	TERMINATION BY COMPANY FOR CAUSE 

  
 The Company may terminate this Agreement and De Cardenas’ employment “for Cause” at any time with or without notice. As used herein,
“for Cause” shall mean any one of the following: 
  

	 	•	 	De Cardenas’ habitual neglect of his job duties and responsibilities; or 

  

	 	•	 	Commission of any crime, excluding minor traffic offenses; or 

  

	 	•	 	Commission of an act of dishonesty or breach of a fiduciary duty; or 

  

	 	•	 	Commission of a serious violation of any of the Company’s personnel policies, including but not limited to violations of the Company’s policies against any form of
harassment; or 

  

	 	•	 	Any material act or omission defined as grounds for termination of employees as set forth in the Company’s personnel policies in existence at the time, provided that De
Cardenas has failed to cure such material act or omission within thirty (30) days after written notice thereof; or 

  

	 	•	 	A material breach of this Agreement. 

  
 In the event the Company terminates De Cardenas’ employment and this Agreement for Cause, the “Effect of Termination” provisions of paragraph 9 shall
apply. 
  

	7.	TERMINATION OF AGREEMENT BY COMPANY WITHOUT CAUSE 

  
 The Company may terminate this Agreement and De Cardenas’ employment without Cause at any time upon thirty (30) days prior written notice to De
Cardenas. In such case, the Company will pay to De Cardenas on the date of termination without cause a severance allowance of six (6) months Base Salary, less taxes and other applicable withholding amounts. De Cardenas shall not be entitled to any
remaining compensation or benefits under this Agreement from the date of his termination forward, and the provisions of paragraph 9 below shall apply. To obtain the severance payment, De Cardenas will be required to execute a full waiver and release
of all claims in the form prescribed by the Company. 
  

	8.	TERMINATION OF AGREEMENT BY DE CARDENAS 

  
 De Cardenas may terminate this Agreement and his employment with the Company without Cause upon thirty (30) days prior written notice to the Company. In
such case, De Cardenas may be required to perform his business duties and will be paid his regular salary up to the date of termination. At the option of the Company, the Company may require De Cardenas to depart from the Company at any time during
such thirty (30) day period upon receiving said thirty (30) days notice from De Cardenas of the termination of the Agreement, provided that the Company shall continue to pay De Cardenas at his regular salary for the remainder of the thirty (30) day
period. 
  

 4 

	9.	EFFECT OF TERMINATION 

  
 In the event of De Cardenas’ termination under paragraph 5, 6, or 8 above, De Cardenas’ compensation and benefits to be provided under this
Agreement will immediately cease and terminate. The Company shall not be liable to De Cardenas for any further or additional compensation or benefits from the date of termination forward. Compensation that would otherwise be payable for the
remainder of the Agreement (and for prior years and for subsequent years) shall automatically terminate and be forfeited immediately. Except as provided above, the Company shall have no further liability hereunder (other than for reimbursement for
reasonable business expenses incurred prior to the date of termination). All stock options that are not vested shall immediately terminate and expire. There will be no pro-ration of bonuses and no pro-ration or vesting of stock options. 

 

	10.	COOPERATION 

  
 Upon the termination of this Agreement for any reason, De Cardenas agrees to cooperate with the Company in effecting a smooth transition of the management
of the Company with respect to the duties and responsibilities which De Cardenas performed for the Company. Further, after termination of this Agreement, De Cardenas will upon reasonable notice furnish such information and proper assistance to the
Company as it may reasonably require in connection with any litigation to which the Company is or may become a party. 
  

	11.	COVENANT NOT TO COMPETE 

  
 During the term of his employment (whether under this Agreement or otherwise) and for a period of six (6) months following the termination of De
Cardenas’ employment (for any reason, whether initiated by De Cardenas or the Company), De Cardenas promises and agrees that he will not enter into any employment or other agency relationship (whether as a principal, agent, partner, employee,
investor, owner, consultant, board member or otherwise) with any of the following business organizations, or their affiliated organizations, if any: (1) Haggar; (2) Liz Claiborne, Inc.; (3) Philips Van Heusen; (4) Kenneth Cole; or (5) DKNY,
provided, that De Cardenas may hold the securities and/or passively invest in shares of capital stock or other equity securities of any such entity so long as does not acquire a controlling interest in or become a member of a group which exercises
direct or indirect control of more than five percent of any class of capital stock of such entity. De Cardenas acknowledges that the business entities identified in the preceding sentence are competitors of Perry Ellis and that the restrictive
covenant herein is necessary to protect Perry Ellis legitimate business interests. This restrictive covenant may be assigned to any successor entities. 
  

	12.	AGREEMENT NOT TO DISCLOSE TRADE SECRETS OR CONFIDENTIAL INFORMATION 

  
 (a) Trade Secrets. During the term of his employment and after (whether under this Agreement or otherwise) De Cardenas’ termination of
employment with the 
  

 5 

 Company or any successor organization (for any reason by De Cardenas or the Company), De Cardenas promises and agrees
that he will not disclose or utilize any trade secrets, confidential information, or other proprietary information acquired during the course of his service with the Company and/or its related business entities. As used herein, “trade
secret” means the whole or any portion or phase of any formula, pattern, device, combination of devices, or compilation of information which is for use, or is used in the operation of the Company’s business and which provides the Company
an advantage or an opportunity to obtain an advantage over those who do not know or use it. “Trade Secret” also includes any scientific, technical, or commercial information, including any design, list of suppliers, list of customers, or
improvement thereof, as well as pricing information or methodology, contractual arrangement with vendors or suppliers, business development plans or activities, or Company financial information. 
  
 (b) Confidential Information. During the term of his employment
and after De Cardenas’ termination of employment (whether under this Agreement or otherwise) with Perry Ellis or any successor organization (for any reason, whether initiated by De Cardenas or the Company), De Cardenas shall not divulge,
communicate, use to the detriment of the Company or for the benefit of any other person or persons, or misuse in any way any Confidential Information pertaining to the business of the Company. Any Confidential Information or Data now or hereafter
acquired by De Cardenas with respect to the business of the Company (which shall include, but not be limited to information concerning the Company’s financial condition, prospects, technology, customers, suppliers, methods of doing business and
promotion of the Company’s products and services) shall be deemed a valuable special and unique asset of the Company that is received by De Cardenas in confidence and as a fiduciary. For purposes of this Agreement, “Confidential
Information” means information disclosed to De Cardenas as a consequence of or through his employment by the Company (including information conceived, originated, discovered or developed by De Cardenas) prior to or after the date hereof and not
generally known or in the public domain, about the Company or its business. 
  

	13.	AGREEMENT NOT TO SOLICIT OR HIRE COMPANY EMPLOYEES 

  
 If De Cardenas leaves the employment of the Company for whatever reason, De Cardenas promises and agrees that during the two (2) years following his
departure from the Company, he will not, without the express written permission of the Company, directly or indirectly employ as a consultant or employee any person who is employed as a consultant or employee of the Company at the time of De
Cardenas’ departure or any person who was an employee or consultant of the Company during the six months preceding De Cardenas’ departure. This restrictive covenant may be assigned to any successor entities. 
  

	14.	INJUNCTIVE RELIEF 

  
 In recognition of the unique services to be performed by De Cardenas and the possibility that any violation by De Cardenas of paragraphs 11, 12 or 13 of
this Agreement may cause irreparable or indeterminate damage or injury to Company, De 
  

 6 

 Cardenas expressly stipulates and agrees that the Company shall be entitled upon ten (10) days written notice to De
Cardenas to obtain an injunction from any court of competent jurisdiction regarding any violation or threatened violation of this Agreement. Such right to an injunction shall be in addition to, and not in limitation of, any other rights or remedies
the Company may have for actual or liquidated damages. 
  

	15.	SURVIVAL 

  
 Anything contained in this Agreement to the contrary notwithstanding, the provisions of paragraphs 11, 12 and 13 and the other provisions of this
Agreement necessary to effectuate the survival of Sections 11, 12 and 13 shall survive termination of this Agreement and any termination of De Cardenas’ employment hereunder. 
  

	16.	JUDICIAL MODIFICATION OF AGREEMENT 

  
 The Company and De Cardenas specifically agree that a court of competent jurisdiction (or an arbitrator as appropriate) may modify or amend paragraphs 11,
12 or 13 of this Agreement if absolutely necessary to conform with relevant law or binding judicial decisions in effect at the time the Company seeks to enforce any or all of said provisions. 
  

	17.	RESOLUTION OF DISPUTES BY ARBITRATION 

  
 Any claim or controversy that arises out of or relates to this Agreement, or the breach of it, will be resolved by arbitration in the City of Miami in
accordance with the rules then obtaining of the American Arbitration Association. Judgment upon the award rendered may be entered in any court possessing jurisdiction over arbitration awards. This Section shall not limit or restrict the
Company’s right to obtain injunctive relief for violations of paragraphs 11, 12, or 13 of this Agreement. The prevailing party shall be entitled to payment for all costs and reasonable attorney’s fees (both trial and appellate) incurred by
the prevailing party in regard to the proceedings. 
  

	18.	ADEQUATE CONSIDERATION 

  
 De Cardenas expressly agrees that the Company is providing adequate, reasonable consideration for the obligations imposed upon him in this Agreement.

  

	19.	EFFECT OF PRIOR AGREEMENTS 

  
 This Agreement supersedes any prior verbal or written agreement or understanding between the Company and De Cardenas. 
  

	20.	LIMITED AFFECT OF WAIVER BY COMPANY 

  
 If the Company waives a breach of any provision of this Agreement by De Cardenas, that waiver will not operate or be construed as a waiver of other
breaches of this Agreement by De Cardenas. 
  

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	21.	SEVERABILITY 

  
 If any provision of this Agreement is held invalid for any reason, said invalidity shall not affect the enforceability of any other provision of this
Agreement, and all other provisions of this Agreement will remain in effect. 
  

	22.	ASSUMPTION OF AGREEMENT BY COMPANY’S SUCCESSORS AND ASSIGNS 

  
 At the Company’s sole option, the Company’s rights and obligations under this Agreement will inure to the benefit of and be binding upon the
Company’s successors and assigns. De Cardenas may not assign his rights and obligations under this Agreement. 
  

	23.	APPLICABLE LAW 

  
 De Cardenas and the Company agree that this Agreement shall be subject to and enforceable under the laws of the State of Florida. 
  
 IN WITNESS WHEREOF, the parties have executed this Agreement as of the 1st of May 2005.

  
 Agreed and Accepted 
  

							
	 // Alberto de Cardenas

	 	 	 	By:	 	 //Rosanne Mathews

	 Alberto de Cardenas
	 	 	 	 	 	 Perry Ellis International, Inc.

  

 8Credit Card Program Agreement

 EXHIBIT 10.2 
  
 CREDIT CARD PROGRAM AGREEMENT 
  

by and among 
  
 THE NEIMAN MARCUS GROUP, INC. 
  
 BERGDORF GOODMAN, INC. 
  
 HSBC BANK NEVADA, N.A. 
  
 and 

 
 HOUSEHOLD CORPORATION 
  
 Dated as of June 8, 2005 

 Table of Contents 
  

					
	 	 	 	  	Page

	 ARTICLE I DEFINITIONS
	  	1
	         1.1
	 	Generally	  	1
	         1.2
	 	Miscellaneous	  	13
		
	 ARTICLE II ESTABLISHMENT OF THE PROGRAM
	  	14
	         2.1
	 	Credit Program	  	14
	         2.2
	 	Exclusivity.	  	14
		
	 ARTICLE III PROGRAM MANAGEMENT AND ADMINISTRATION
	  	16
	         3.1
	 	Program Objectives	  	16
	         3.2
	 	Management Committee	  	17
	         3.3
	 	Program Relationship Managers; Program Team	  	21
		
	 ARTICLE IV PROGRAM OPERATIONS
	  	22
	         4.1
	 	Operation of the Program	  	22
	         4.2
	 	Certain Responsibilities of the NMG Companies	  	22
	         4.3
	 	Certain Responsibilities of Bank	  	24
	         4.4
	 	Ownership of Accounts; Account Documentation	  	24
	         4.5
	 	Branding of Accounts/Credit Cards/Cardholder Documentation/Solicitation Materials	  	26
	         4.6
	 	Underwriting and Risk Management	  	26
	         4.7
	 	Cardholder Terms.	  	27
	         4.8
	 	Internet Services.	  	27
	         4.9
	 	Sales Taxes	  	28
	         4.10
	 	Participation in Reversals	  	29
	         4.11
	 	Interest Free Accounts	  	29
		
	 ARTICLE V MARKETING
	  	30
	         5.1
	 	Promotion of Program	  	30
	         5.2
	 	Marketing Commitment	  	30
	         5.3
	 	Communications with Cardholders.	  	31
	         5.4
	 	Additional Marketing Support.	  	31
	         5.5
	 	Approved Ancillary Products	  	33
	         5.6
	 	Marketing Plan.	  	33
		
	 ARTICLE VI CARDHOLDER INFORMATION
	  	34
	         6.1
	 	Customer Information	  	34
	         6.2
	 	Cardholder Data	  	35
	         6.3
	 	NMG Shopper Data; NMG Prospect Data	  	38

					
	 ARTICLE VII OPERATING STANDARDS
	  	41
	         7.1
	 	Reports	  	41
	         7.2
	 	Servicing	  	41
	         7.3
	 	Service Level Standards	  	43
	         7.4
	 	Credit Systems	  	43
	         7.5
	 	Systems Interface; Technical Support	  	44
	         7.6
	 	Customer Management Systems	  	45
		
	 ARTICLE VIII MERCHANT SERVICES
	  	45
	         8.1
	 	Transmittal and Authorization of NMG Charge Transaction Data	  	45
	         8.2
	 	POS Terminals	  	46
	         8.3
	 	In-Store Payments	  	46
	         8.4
	 	Settlement Procedures	  	46
	         8.5
	 	Bank’s Right to Charge Back	  	47
	         8.6
	 	Exercise of Chargeback	  	48
	         8.7
	 	No Merchant Discount	  	48
		
	 ARTICLE IX PROGRAM ECONOMICS
	  	48
	         9.1
	 	NMG Compensation	  	48
	         9.2
	 	Dispute Resolution	  	49
		
	 ARTICLE X INTELLECTUAL PROPERTY
	  	49
	         10.1
	 	The NMG Licensed Marks	  	49
	         10.2
	 	The Bank Licensed Marks	  	50
	         10.3
	 	Intellectual Property	  	51
		
	 ARTICLE XI REPRESENTATIONS, WARRANTIES AND COVENANTS
	  	52
	         11.1
	 	General Representations and Warranties of NMG	  	52
	         11.2
	 	General Representations and Warranties of the Bank Companies	  	54
	         11.3
	 	No other Representations or Warranties	  	57
	         11.4
	 	General Covenants of the NMG Companies.	  	57
	         11.5
	 	General Covenants of the Bank Companies.	  	58
		
	 ARTICLE XII ACCESS, AUDIT AND DISPUTE RESOLUTION
	  	59
	         12.1
	 	Access Rights	  	59
	         12.2
	 	Audit Rights	  	60
	         12.3
	 	Accounting Dispute Resolution.	  	60
	         12.4
	 	Dispute Resolution	  	62
		
	 ARTICLE XIII CONFIDENTIALITY
	  	63
	         13.1
	 	General Confidentiality.	  	63
	         13.2
	 	Use and Disclosure of Confidential Information.	  	64
	         13.3
	 	Unauthorized Use or Disclosure of Confidential Information	  	65
	         13.4
	 	Return or Destruction of Confidential Information	  	65
		
	 ARTICLE XIV RETAIL PORTFOLIO ACQUISITIONS
	  	65
	         14.1
	 	Retailer that Operates a Credit Card Business	  	65
	         14.2
	 	Retailer that has a Credit Card with another Issuer	  	66

  

 ii 

					
	         14.3
	 	Retailer that has a Credit Card with Bank	  	66
	         14.4
	 	Co-Branded Credit Card	  	66
	         14.5
	 	Conversion of Purchased Accounts	  	67
	         14.6
	 	No Other NMG Obligations	  	67
		
	 ARTICLE XV EVENTS OF DEFAULT; RIGHTS AND REMEDIES
	  	68
	         15.1
	 	Events of Default	  	68
	         15.2
	 	Defaults by Bank	  	68
	         15.3
	 	Defaults by the NMG Companies	  	69
	         15.4
	 	Remedies for Events of Default	  	70
		
	 ARTICLE XVI TERM/TERMINATION
	  	70
	         16.1
	 	Term	  	70
	         16.2
	 	Termination by NMG Prior to the End of the Initial Term or a Renewal Term	  	70
	         16.3
	 	Termination by Bank Prior to the End of the Initial Term or a Renewal Term	  	71
	         16.4
	 	Automatic Termination	  	71
		
	 ARTICLE XVII EFFECTS OF TERMINATION
	  	72
	         17.1
	 	General Effects.	  	72
	         17.2
	 	The NMG Companies’ Option to Purchase the Program Assets.	  	72
	         17.3
	 	Fair Market Value	  	73
	         17.4
	 	Dedicated Program Personnel	  	74
	         17.5
	 	Rights of Bank if Purchase Option Not Exercised.	  	74
		
	 ARTICLE XVIII INDEMNIFICATION
	  	75
	         18.1
	 	NMG Indemnification of Bank	  	75
	         18.2
	 	Bank Companies’ Indemnification of the NMG Companies	  	76
	         18.3
	 	Procedures.	  	77
	         18.4
	 	Notice and Additional Rights and Limitations.	  	78
		
	 ARTICLE XIX MISCELLANEOUS
	  	78
	         19.1
	 	Precautionary Security Interest	  	78
	         19.2
	 	Securitization, Participation or Pledge of Cardholder Indebtedness.	  	78
	         19.3
	 	Assignment	  	79
	         19.4
	 	Sale or Transfer of Accounts	  	79
	         19.5
	 	Subcontracting	  	79
	         19.6
	 	Sales and Use Tax	  	79
	         19.7
	 	Amendment	  	79
	         19.8
	 	Non-Waiver	  	80
	         19.9
	 	Severability	  	80
	         19.10
	 	Waiver of Jury Trial and Venue	  	80
	         19.11
	 	Governing Law; Compliance with Law.	  	80
	         19.12
	 	Specific Performance	  	80
	         19.13
	 	Captions	  	81
	         19.14
	 	Notices	  	81

  

 iii 

					
	         19.15
	 	Coordination of Consents and Approvals	  	81
	         19.16
	 	Further Assurances	  	82
	         19.17
	 	No Joint Venture	  	82
	         19.18
	 	Press Releases	  	82
	         19.19
	 	No Set-Off	  	82
	         19.20
	 	Conflict of Interest	  	82
	         19.21
	 	Third Parties	  	83
	         19.22
	 	Force Majeure	  	83
	         19.23
	 	Entire Agreement	  	83
	         19.24
	 	Binding Effect	  	83
	         19.25
	 	Counterparts/Facsimiles	  	84
	         19.26
	 	Survival	  	84

  
  

 iv 

 CREDIT CARD PROGRAM AGREEMENT 
  
 This Credit Card Program Agreement is made as of the 8th day of June, 2005, by and among The Neiman Marcus Group, Inc., a Delaware corporation (“NMG”), Bergdorf Goodman, Inc., a New York corporation
(“BG, and together with NMG, the “NMG Companies”), HSBC Bank Nevada, N.A., a national credit card bank (“Bank”), and Household Corporation, a Delaware corporation (“Primary Servicer”).
 
  
 WITNESSETH: 
  
 WHEREAS, the NMG Companies are engaged in, among other activities, operating retail department stores and the Credit Card Business (as hereinafter defined); 
  
 WHEREAS, concurrently with the execution of this Agreement, the NMG
Companies, Bank and Bank Parent (as hereinafter defined) are entering a purchase and sale agreement (the “Purchase Agreement”) pursuant to which Bank shall purchase specified assets related to the NMG Companies’ Credit Card
Business, including certain Credit Card and payment plan accounts and associated receivables (“Purchased Accounts”); 
  
 WHEREAS, the NMG Companies have requested that Bank establish a program pursuant to which, following the Effective Date of this Agreement, Bank shall
issue NMG Credit Cards (as hereinafter defined) and Non-Card Payment Plans (as hereinafter defined) to be serviced, marketed and promoted in accordance with the terms hereof; and 
  
 WHEREAS, the Parties hereto agree that the goodwill associated with the NMG Licensed Marks (as hereinafter defined)
contemplated for use hereunder are of substantial value that is dependent upon the maintenance of high quality services and appropriate use of the trademarks pursuant to this Agreement; 
  
 NOW, THEREFORE, in consideration of the terms, conditions and mutual covenants contained herein, and for good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows: 
  
 ARTICLE I 
  
 DEFINITIONS 
  
 1.1 Generally. The
following terms shall have the following meanings when used in this Agreement: 
  
 “Account” means any account (including any Private Label Account, Non-Store Account or Non-Card Payment Plan account) under which a purchase, cash advance, convenience check or balance transfer
transaction may be or has been made by or to a Person (or any Person authorized by such Person) pursuant to a Cardholder Agreement established pursuant to the terms of this Agreement or acquired pursuant to the Purchase Agreement. For the avoidance
of doubt, the term Account shall include the Purchased Accounts. 
  

 “Account Documentation” means, with respect to an Account, any and all documentation
relating to that Account, including Cardholder Documentation, checks or other forms of payment with respect to an Account, notices to Cardholders, adverse action notices, change of terms notices, other notices, correspondence, memoranda, documents,
stubs, instruments, certificates, agreements, magnetic tapes, disks, hard copy formats or other computer-readable data transmissions, any microfilm, electronic or other copy of any of the foregoing, and any other written, electronic or other records
or materials of whatever form or nature, including tangible and intangible information, arising from or relating or pertaining to any of the foregoing to the extent related to the Program; provided that Account Documentation shall not include
NMG’s or any of its Affiliates’ register tapes, invoices, sales or shipping slips, delivery or other receipts or other indicia of the sale of NMG Goods and Services, any reports, analyses or other documentation prepared by any of the NMG
Companies or their Affiliates for use in the retail business operated by the NMG Companies and their Affiliates regardless of whether derived in whole or in part from the Account Documentation or any other document not directly related to the Credit
Card Business. 
  
 “Accountants” has the meaning
set forth in Section 12.3 hereof. 
  
 “Affiliate”
means, with respect to any Person, each Person that controls, is controlled by, or is under common control with, such Person. For purposes of this definition, “control” of a Person means the possession, directly or indirectly, of the power
to direct or cause the direction of its management or policies, whether through the ownership of voting securities, by contract or otherwise. 
  
 “Agreement” means this Program Agreement, together with all of its schedules and exhibits, as modified, altered, supplemented, amended
and/or restated from time to time. 
  
 “Applicable
Law” means all applicable federal, state and local laws (including common law), statutes, regulations, written regulatory guidance, orders or directives, as may be amended and in effect from time to time during the Term, including (i) the
Truth in Lending Act and Regulation Z; (ii) the Equal Credit Opportunity Act and Regulation B; (iii) the Fair Debt Collection Practices Act; (iv) the Fair Credit Reporting Act; (v) the Gramm-Leach-Bliley Act; (vii) the USA PATRIOT Act; and (vii) the
Unfair and Deceptive Trade Practices Act, and, in each case, any implementing regulations or interpretations issued thereunder. 
  
 “Applicable Order” means, with respect to any Person, a judgment, injunction, writ, decree or order of any Governmental Authority, in
each case legally binding on that Person or on any material amount of its property. 
  
 “Application” means the credit application that must be completed and submitted in order to establish an Account (including any such application submitted at the POS, by phone or via the Internet).

  
 “Approved Ancillary Products” means any
Credit Card enhancement and other products (other than the NMG Credit Cards and the Non-Card Payment Plans) approved by the Management Committee for offering under the Program from time to time. 
  

 2 

 “Average Interest Free Receivables” means, for any Fiscal Year, the average for each
Fiscal Month occurring in such Fiscal Year of the Fiscal Month-end Billed Cardholder Debt under Private Label Accounts that do not bear interest (other than CCCS Accounts and Accounts for which a payment plan was instituted in connection with the
servicing and collection thereof). 
  
 “Average Private
Label Receivables” means, for any Fiscal Year, the average for each Fiscal Month occurring in such Fiscal Year of the Fiscal Month-end Billed Cardholder Debt under Private Label Accounts. 
  
 “Bank” has the meaning set forth in the preamble hereof.

  
 “Bank Companies” means, collectively, Bank
and Primary Servicer. 
  
 “Bank Event of Default”
means the occurrence of any one of the events listed in Section 15.2 hereof or an Event of Default where a Bank Company is the defaulting Party. 
  
 “Bank Guaranty” means the Guaranty by Bank Parent of Bank’s and Primary Servicer’s obligations under this Agreement and the
Servicing Agreement. 
  
 “Bank Licensed Marks”
means the trademarks, tradenames, service marks, logos and other proprietary designations of Bank listed on Schedule 1.1(a) and licensed to the NMG Companies under Section 10.2 hereof. 
  
 “Bank Matters” has the meaning set forth in Section 3.2(g) hereof. 
  
 “Bank Parent” means HSBC Finance Corporation, a Delaware
corporation. 
  
 “Bank Systems” means Systems
owned, leased or licensed by and operated by or on behalf of Bank or any of its Affiliates. 
  
 “Bankruptcy Code” means Title 11 of the United States Code, as amended, or any other applicable state or federal bankruptcy, insolvency, moratorium or other similar law and all laws relating thereto.

  
 “BG” has the meaning set forth in the
preamble hereof. 
  
 “Billed Cardholder Debt”
means (i) all amounts charged and owing to Bank by Cardholders that were billed with respect to the Private Label Accounts (including principal balances from outstanding charges, charges for Approved Ancillary Products, finance charges, NSF fees,
late charges, pay-by-phone fees and any other fees and charges), less (ii) the amount of any credit balances owing by Bank to such Cardholders, including in respect of any payments and any credits associated with returns of NMG Goods and Services
and other credits and adjustments, in each case, that were reflected in the Billing Statement with respect to the Account. 
  
 “Billing Cycle” means the interval of time between regular periodic Billing Dates for an Account. 
  

 3 

 “Billing Date” means, for any Account, the day as of when the Account is billed.

  
 “Billing Statement” means a summary of
Account credit and debit transactions for a Billing Cycle including a descriptive statement covering purchases, charges, past due account information and Loyalty Program information. 
  
 “Business Day” means any day, other than (i) a Saturday or Sunday, or (ii) a day on which financial
institutions in New York or Texas are authorized by law to close; provided that for purposes of Sections 8.4 and 9.1, “Business Day” shall exclude any day on which the Fedwire system is closed. 
  
 “Card Association” means American Express, Visa
International Inc., Visa U.S.A., Inc. or MasterCard International Inc., or any other payment system that is generally acceptable to sellers of goods and services. 
  
 “Cardholder” means any Person who has been issued an NMG Credit Card or Non-Card Payment Plan (including
any guarantor of the Account related to such NMG Credit Card) and includes authorized user(s). 
  
 “Cardholder Agreement” means the agreement between Bank and a Cardholder (and any replacement of such agreement), governing the use of an Account, together with any amendments, modifications or
supplements that now or hereafter may be made to such Cardholder Agreement (and any replacement of such agreement). 
  
 “Cardholder Data” means all personally identifiable information about a Cardholder (A) received by or on behalf of Bank (including by NMG
Servicer in its capacity as such) in connection with the Cardholder’s application for use of an NMG Credit Card, Non-Card Payment Plan or Account or (B) otherwise obtained by or on behalf of Bank (including information obtained by NMG Servicer
in its capacity as such) for inclusion in its database of Cardholder information (including information about a Cardholder purchased by Bank), including all transaction and experience information collected by or on behalf of Bank (including by NMG
Servicer in its capacity as such) with regard to each purchase charged by a Cardholder using his or her NMG Credit Card, Non-Card Payment Plan or Account (including NMG Charge Transaction Data with respect to charges on Private Label Accounts and
transaction and experience information with respect to charges on Non-Store Accounts). 
  
 “Cardholder Documentation” means, with respect to the Accounts, all Applications, Cardholder Agreements, NMG Credit Cards, Loyalty Cards and Billing Statements relating to such Accounts. 

 
 “Cardholder Indebtedness” means all amounts charged and
owing to Bank by Cardholders with respect to Accounts (including principal balances from outstanding charges, charges for Approved Ancillary Products, finance charges, NSF fees, late charges, pay-by-phone fees and any other fees and charges),
whether or not billed, less the amount of any credit balances owing by Bank to Cardholders, including in respect of any payments and any credits associated with returns of goods and/or services and other credits and adjustments, whether or not
billed. 
  

 4 

 “Cardholder List” means any list (whether in hardcopy, magnetic tape, electronic or
other form) that identifies Cardholders, including any such listing that sets forth the names, addresses, email addresses (as available), telephone numbers or social security numbers of any or all Cardholders. 
  
 “Change of Control” means, with respect to NMG or Bank, as
the case may be, (the “subject Person”), (i) a Person or group becomes the “beneficial owner” (as defined in Rules 13d-3 and 13d-5 under the Securities Exchange Act of 1934 (except that a Person or group shall be deemed to own
all securities it has the right to acquire)), directly or indirectly, of more than fifty percent (50%) of the total voting power of the subject Person, (ii) such subject Person merges, consolidates, acquires, is acquired by, or otherwise combines
with any other Person in a transaction in which the subject Person is not the surviving entity or which constitutes a “merger of equals”, it being understood that a subject Person shall not be considered the “surviving entity” of
a transaction if either (A) the members of the Board of Directors of the subject Person immediately prior to the transaction constitute less than a majority of the members of the Board of Directors of the ultimate parent entity of the entity
surviving or resulting from the transaction or (B) the Persons who were beneficial owners of the outstanding voting securities of the subject Person immediately prior to the transaction beneficially own less than fifty percent (50%) of the total
voting power of the ultimate parent entity of the entity surviving or resulting from the transaction, or (iii) the subject Person sells all or substantially all of its assets to a Person that is not an Affiliate of the subject Person. 
  
 “Closing” has the meaning set forth in the Purchase
Agreement. 
  
 “Co-Branded Credit Card” means a
Credit Card that bears a NMG Licensed Mark and the trademarks, tradenames, service marks, logos and other proprietary designations of a Card Association, including any Dual-Line Credit Card. 
  
 “Comparable Partner Programs” means from time to time other
major Credit Card programs of Bank designated annually by the Management Committee that are comparable to the Program in terms of program size, public profile and brand image. As of the date hereof, the “Comparable Partner Programs”
include those listed on Schedule 1.1(b). 
  
 “Competing Retail Programs” means from time to time major retailer Credit Card programs other than the Program, whether or not Bank or any of its Affiliates participate in such other programs. 
  
 “Competitive” with respect to any feature or aspect of the
Program, means that such feature or aspect is both (i) no less favorable to the NMG Companies than comparable aspects and features of the Comparable Partner Programs and (ii) consistent and competitive with the comparable aspects and features of the
Competing Retail Programs (to the extent publicly known in the case of Competing Retail Programs in which neither of the Parties or their respective Affiliates are participants). 
  
 “Confidential Information” has the meaning set forth in Section 13.1 hereof. 
  

 5 

 “CPI” means the Consumer Price Index for All Urban Consumers (CPI-U) for the U.S. City
Average for All Items, as published by the United States Department of Labor Bureau of Labor Statistics, or any successor organization. 
  
 “Credit Card” means a credit card pursuant to which the cardholder or authorized user may purchase goods and services, obtain cash
advances or convenience checks, and transfer balances through open-end revolving credit, commonly known as a credit or charge card; provided that the term does not include: (i) any gift card; (ii) any debit card, stored value card, electronic or
digital cash card or any other card that does not provide the holder thereof with the ability to obtain credit other than through an overdraft line or similar feature; or (iii) any card issued to the holder of a securities brokerage account that
allows the holder to obtain credit through a margin account. 
  
 “Credit Card Business” means the business relating to the ownership, administration and management of the Accounts and Receivables (including the extension of credit to Cardholders, the processing of transactions under the
Accounts and the servicing of the Accounts) and, following the Effective Date, includes all activities relating to the Program established pursuant to this Agreement. 
  
 “Credit Card Production Services” has the meaning set forth in the Servicing Agreement. 
  
 “Customer Management System” means the Systems developed by
the Bank with the features set forth on Schedule 7.6. 
  
 “Development Period” has the meaning set forth in Section C of Schedule 2.2(c)(i). 
  
 “Disclosing Party” has the meaning set forth in Section 13.1(d) hereof. 
  
 “Documentation Services” has the meaning set forth in the Servicing Agreement. 
  
 “Documentation Services Transition Date” has the meaning set
forth in Section 7.2(d) hereof. 
  
 “Dual-Line Card
Deadline” has the meaning set forth in Section C of Schedule 2.2(c)(i).. 
  
 “Dual-Line Credit Card” means a Credit Card that (i) bears a NMG Licensed Mark and the trademarks, tradenames, service marks, logos and other proprietary designations of a Card Association and (ii) is
linked to a Non-Store Account and a Private Label Account. 
  
 “Dual-Line Testing Date” has the meaning set forth in Section C of Schedule 2.2(c)(i). 
  
 “Effective Date” means the Closing Date as the term is defined in the Purchase Agreement. 
  
 “Event of Default” means the occurrence of any one of the
events listed in Section 15.1 hereof. 
  
 “Fair Market
Value” has the meaning set forth in Section 17.3 hereof. 
  

 6 

 “Federal Funds Rate” means the offered rate as reported in The Wall Street
Journal in the “Money Rates” section for reserves traded among commercial banks for overnight use in amounts of one million dollars or more or, if no such rate is published for a day, the rate published for the preceding Business Day,
calculated on a daily basis based on a 365 day year. 
  
 “Finance Charge Reversal Percentage” means, with respect to any Fiscal Year, an amount, expressed as a percentage, equal to (i) the aggregate amount of all finance charges that had been assessed on the Accounts and then
reversed by NMG during such Fiscal Year, divided by (ii) the aggregate amount of all finance charges assessed on the Accounts during such Fiscal Year; provided, however, that, for purposes of arriving at the foregoing percentage, the
finance charges assessed and reversed on any Accounts that have undergone any change in any of the terms set forth in Schedule 4.7 in such Fiscal Year shall be excluded from both the numerator and denominator during the period of one hundred twenty
(120) days after the effective date of such terms change. 
  
 “Fiscal Month” means each four (4) or five (5) week period designated as such in the calendar published by the National Retail Federation for retailers on a Fiscal Year-reporting basis; provided that the Fiscal Month
in which the Effective Date occurs shall be deemed to begin on the Effective Date. 
  
 “Fiscal Quarter” means each three (3) Fiscal Month period set forth in the calendar published by the National Retail Federation for retailers on a Fiscal Year-reporting basis; provided that the
Fiscal Quarter in which the Effective Date occurs shall be deemed to begin on the Effective Date. 
  
 “Fiscal Year” means the fiscal year set forth in the calendar published by the National Retail Federation setting forth the fiscal year
for retailers on a 52/53 week fiscal year ending on the Saturday closest to July 31; provided that the first Fiscal Year under this Program shall be the period beginning on the Effective Date and ending on the Saturday closest to July 31,
2006. 
  
 “Force Majeure Event” has the meaning
set forth in Section 19.22 hereof. 
  
 “Future
Subcontractors” has the meaning set forth in Section 6.2(g)(i) hereof. 
  
 “GAAP” means United States generally accepted accounting principles, consistently applied. 
  
 “Governmental Authority” means any federal, state or local domestic, foreign or supranational governmental, regulatory or self-regulatory
authority, agency, court, tribunal, commission or other governmental, regulatory or self-regulatory entity. 
  
 “Gross Receivables” means amounts owing (net of credit balances) from cardholders with respect to accounts in a Credit Card portfolio
(including outstanding loans, cash advances and other extensions of credit; billed or unbilled finance charges and late charges; and any other billed or unbilled fees, charges and interest assessed on such accounts). 
  
 “High Collar” has the meaning set forth on Schedule 1.1(f)
hereto 
  

 7 

 “Indemnified Party” has the meaning set forth in Section 18.3 hereof. 
  
 “Indemnifying Party” has the meaning set forth in Section
18.3 hereof. 
  
 “Initial Term” has the meaning
set forth in Section 16.1 hereof. 
  
 “Inserts”
has the meaning set forth in Section 5.3 hereof. 
  
 “In-Store Payment” means any payment on an Account made in a retail store owned or operated by NMG or any of its Subsidiaries by a Cardholder or a person acting on behalf of a Cardholder. 
  
 “Intellectual Property” means, on a worldwide basis, all
intellectual property, including (i) rights associated with works of authorship, including copyrights, moral rights and mask-works; (ii) trademarks, service marks and other source indicators and the goodwill associated therewith; (iii) trade secret
rights; (iv) patents, designs, algorithms and other industrial property rights; (v) other intellectual and industrial property rights of every kind and nature, however designated, whether arising by operation of law, contract, license or otherwise;
and (vi) applications, registrations, renewals, extensions, continuations, divisions or reissues thereof now or hereafter in force (including any rights in any of the foregoing). 
  
 “Interchange Fees” means the interchange fees or interchange reimbursement fees paid or payable to Bank (i)
by the Card Association with respect to the Accounts or (ii) in connection with Cardholder usage of the Accounts. 
  
 “Internet Services” has the meaning set forth in Section 4.8. 
  
 “Joint Marketing Fund” has the meaning set forth in Section 5.2(d) hereof. 
  
 “Joint Marketing Commitment” means the obligation of the
Bank to fund the amount per Fiscal Year set forth on Section B of Schedule 5.2 for the purposes set forth in Section 5.2(d). 
  
 “Knowledge” means, with respect to any of the NMG Companies or Bank Companies, the actual knowledge of the executive officers of the
organization who have managerial responsibility for the Program, after reasonable inquiry. 
  
 “Late Fee Reversal Percentage” means, with respect to any Fiscal Year, an amount equal to (i) the aggregate amount of all late fees that had been assessed on the Accounts and then reversed by NMG or
its Subsidiaries during such Fiscal Year, divided by (ii) the aggregate amount of all late fees assessed on the Accounts during such Fiscal Year; provided, however, that, for purposes of arriving at the foregoing percentage, the late
fees assessed and reversed on any Accounts that have undergone any change in any of the terms set forth on Schedule 4.7 in such Fiscal Year shall be excluded from both the numerator and denominator during the period of one hundred twenty (120) days
after the effective date of such terms change. 
  
 “Legal
Opinion” means a written opinion of counsel to a Party in form and substance reasonably acceptable to the other Party and given by counsel (which, subject to the proviso below may be internal counsel) selected by the Party obtaining the
opinion and reasonably 

  

 8 

 
acceptable to the other Party; provided that the Party receiving any such opinion may require (and it shall be deemed reasonable to so require) any
opinion rendered pursuant to this Agreement to be rendered by outside counsel selected by the Party obtaining the opinion and reasonably acceptable to the Party receiving the opinion. 
  
 “Licensee” means any Person authorized by NMG or any of its Subsidiaries to operate in and sell NMG Goods
and Services from the NMG Channels under the NMG Licensed Marks, solely with respect to such Person’s or any of its Subsidiaries’ operation in and sale of NMG Goods and Services from the NMG Channels or under the NMG Licensed Marks.

  
 “Low Collar” has the meaning set forth on
Schedule 1.1(f) hereto. 
  
 “Loyalty Card” means
a card issued for the Program pursuant to any Loyalty Program providing for access to an Account, including the Loyalty Cards listed in Section B of Schedule 1.1(c) hereto. 
  
 “Loyalty Programs” means a points-based system that rewards Credit Card usage or customer spending with
points that may be redeemed for goods and/or services. 
  
 “Management Committee” has the meaning set forth in Section 3.2 hereof. 
  
 “Manager” has the meaning set forth in Section 3.3(a) hereof. 
  
 “Marketing Plan” means the document that outlines the objectives, strategies and tactics of new account
solicitation, usage and awareness programs for the applicable Fiscal Year. 
  
 “Merchant Discount” means a discount rate generally applied against settlements due to merchants for transactions with respect to the use of a Credit Card, which includes the Interchange Fees as well
as any other transaction fees. 
  
 “Monthly Settlement
Sheet” has the meaning set forth in Section 7.1(b) hereof. 
  
 “Net Credit Sales” means, (i) for any Business Day, an amount equal to (A) gross credit sales on Accounts (including gift card sales, sales tax, delivery charges, Licensee sales and any other amount included in the full
amount charged by Cardholders) reflected in the NMG Charge Transaction Data since the preceding Business Day, minus (B) the sum of credits for returned goods and cancelled services and other credits (such as concessions, discounts and
adjustments) on Accounts reflected in the NMG Charge Transaction Data since the preceding Business Day and (ii) for any Fiscal Year, an amount equal to (A) gross credit sales on Accounts (including gift card sales, sales tax, delivery charges,
Licensee sales and any other amount included in the full amount charged by Cardholders) reflected in the NMG Charge Transaction Data since the preceding Fiscal Year, minus (B) the sum of credits for returned goods and cancelled services and
other credits (such as concessions, discounts and adjustments) on Accounts reflected in the NMG Charge Transaction Data since the preceding Fiscal Year. 
  
 “Net Yield” means, with respect to any Fiscal Year, the dollar amount equal to (a) the sum of assessed finance charges and late fees
under the Program during such Fiscal Year, minus (b) the sum of all concessions, reversals and write-offs of such finance charges and late fees 

  

 9 

 
during such Fiscal Year minus (c) the aggregate amount of all other Billed Cardholder Debt (other than that referred to in clause (b)) written-off during
such Fiscal Year, net of all recoveries of Billed Cardholder Debt during such Fiscal Year. 
  
 “New Bank Mark” has the meaning set forth in Section 10.2(b) hereof. 
  
 “New NMG Mark” has the meaning set forth in Section 10.1(b) hereof. 
  
 “New Portfolio” has the meaning set forth in Section 14.1 hereof 
  
 “NMG” has the meaning set forth in the preamble hereof.

  
 “NMG Channels” means (i) all retail
establishments owned or operated by NMG or its Affiliates (including Licensee departments therein), (ii) all websites owned or operated by NMG or its Affiliates or their Licensees, and (iii) all mail order, catalog and other direct access media that
are owned or operated by NMG or its Affiliates or their Licensees. 
  
 “NMG Charge Transaction Data” means the transaction information (in the form of electronic information) with regard to a charge on an Account with respect to each purchase of NMG Goods and Services or
Approved Ancillary Products by a Cardholder on credit and each return of NMG Goods and Services or Approved Ancillary Products for credit. 
  
 “NMG Companies” has the meaning set forth in the preamble hereof. 
  
 “NMG Credit Card” means a (i) Private Label Credit Card or (ii) Dual-Line Credit Card after Dual-Line
Credit Cards are offered pursuant to the terms of this Agreement; 
  
 “NMG Event of Default” means the occurrence of any one of the events listed in Section 15.3 hereof or an Event of Default where an NMG Company is the defaulting Party. 
  
 “NMG Goods and Services” means the products and services
sold, charged or offered by or through NMG Channels, including for personal, household, or business purposes, and including accessories, delivery services, protection agreements, gift cards, shipping and handling, and work or labor to be performed
for the benefit of customers of the NMG Channels. 
  
 “NMG
Licensed Marks” means the trademarks, tradenames, service marks, logos and other proprietary designations of the NMG Companies listed on Schedule 1.1(d) and licensed to Bank by the NMG Companies under Section 10.1 hereof. 
  
 “NMG Marketing Commitment” means the obligation of the Bank
to fund the amount per Fiscal Year set forth in Section B of Schedule 5.2 for the purposes set forth in Section 5.2(b). 
  
 “NMG Marketing Fund” means an accounting entry on the books of Bank representing the unused portion of the NMG Marketing Commitment, as
set forth in Section 5.2(a). 
  
 “NMG Matters”
has the meaning set forth in Section 3.2(f) hereof. 
  
 “NMG Prospect List” has the meaning set forth in Section 6.3(b) hereof. 
  

 10 

 “NMG Servicer” means NMG or such of its Affiliates responsible for performing the
Services referred to in the Servicing Agreement. 
  
 “NMG
Shopper” means any Person who makes purchases of NMG Goods and Services or otherwise uses or accesses NMG Channels. 
  
 “NMG Shopper Data” means all personally identifiable information regarding an NMG Shopper that is obtained by (or on behalf of) NMG or
any of its Affiliates at any time (including prior to the date hereof), including personally identifiable information obtained in connection with such NMG Shopper making a purchase of NMG Goods and Services. 
  
 “NMG Systems” means Systems owned, leased or licensed by and
operated by, or on behalf of, NMG or its Affiliates. 
  
 “NMG Transaction” means any purchase, exchange or return of NMG Goods and Services by a Cardholder using an Account. 
  
 “Nominated Purchaser” has the meaning set forth in Section 17.2(a) hereof. 
  
 “Non-Card Payment Plan” means the payment plans referred to in Section A of Schedule 1.1(e)
and such other payment plans not associated with a Credit Card as may be offered by NMG pursuant to which the obligor thereunder may purchase NMG Goods and Services through revolving credit or pursuant to a retail installment sale arrangement.

  
 “Non-Store Account” means an Account linked
to any Dual-Line Credit Card and usable solely for the purpose of financing purchases (and all fees and charges relating thereto) of goods and services through sellers or channels other than the NMG Channels. 
  
 “Operating Procedures” means the operating procedures for
the Program in effect from time to time in accordance with Section 4.1(b) hereof. 
  
 “Parties” means the collective reference to the NMG Companies and the Bank Companies; and unless the context otherwise requires, “Party” means either the collective reference to the NMG
Companies, on the one hand, or the Bank Companies, on the other hand. 
  
 “Person” means any individual, corporation, business trust, partnership, association, limited liability company or similar organization, or any Governmental Authority. 
  
 “POS” means point of sale. 
  
 “Previously Disclosed” has the meaning set forth in the
Purchase Agreement. 
  
 “Privacy Policy” means
the privacy policy and associated disclosures to be provided by Bank to Cardholders in connection with the Program. 
  
 “Private Label Accounts” means (i) the Accounts linked to Private Label Credit Cards and (ii) Accounts linked to Dual-Line Credit Cards
solely for the purpose of financing the purchase of NMG Goods and Services (and all fees and charges relating thereto) through any NMG Channel. 
  

 11 

 “Private Label Credit Card” means a Credit Card that bears an NMG Licensed Mark and may
be used solely to finance purchases of NMG Goods and Services through any NMG Channel, including the Private Label Credit Cards listed in Section B of Schedule 1.1(e). Each Private Label Credit Card is linked to solely a Private Label Account (and
not a Non-Store Account). 
  
 “Program” means the
program established pursuant to this Agreement. 
  
 “Program Assets” means the Accounts, Account Documentation, Cardholder Data, Solicitation Materials and all Cardholder Indebtedness (whether held by Bank or a third party). 
  
 “Program Fee Percentage” has the meaning set forth on
Schedule 9.1(a)(i) hereof. 
  
 “Program Loyalty
Program” means the InCircle Rewards Program and the Bergdorf Goodman Rewards Program described in Section A of Schedule 1.1(c) or any other annual points-based loyalty program implemented pursuant to Article III from time to time and tied
to the NMG Credit Cards. 
  
 “Program Objectives”
has the meaning set forth in Section 3.1 hereof. 
  
 “Program Purchase Date” has the meaning set forth in Section 17.2(c) hereof. 
  
 “Program Website” has the meaning set forth in Section 4.8(a) hereof. 
  
 “Purchase Agreement” has the meaning set forth in the recitals hereof. 
  
 “Receiving Party” has the meaning set forth in Section
13.1(d) hereof. 
  
 “Renewal Term” has the
meaning set forth in Section 16.1 hereof. 
  
 “Retail
Merchants” has the meaning set forth in Section 8.1 hereof. 
  
 “Risk Management Policies” means the underwriting and risk management policies, procedures and practices applicable to the Program and adopted in accordance with the terms of this Agreement, including policies, procedures
and practices for credit and Account openings, transaction authorization, collections, credit line assignment, increases and decreases, over-limit decisions, Account closures, payment crediting and charge-offs. 
  
 “Sales Tax Refunds” means refunds, rebates, credits or
deductions of sales and use tax by any taxing authority in respect of an Account, and all allowable interest relating thereto. 
  
 “Second-Look Credit Card Program” has the meaning set forth in Section 2.2(b) hereof. 
  
 “Services” means the services required to be performed by
NMG pursuant to the Servicing Agreement or the Primary Servicer pursuant to Article VII hereof. 
  

 12 

 “Servicing Agreement” means the Servicing Agreement, dated as of the Effective Date,
between NMG and Bank, in the form set forth as Annex E to the Purchase Agreement. 
  
 “SLA” means each individual performance standard set forth on Schedule 7.3(a) and Schedule 2.04(a) of the Servicing Agreement. 
  
 “Solicitation Materials” means documentation, materials, artwork and copy, in any format or media
(including television and radio), used to promote or identify the Program to Cardholders and potential Cardholders, including direct mail solicitation materials and coupons. 
  
 “Special Discounts” means non-POS discounts that are given to the customers specified in Schedule 1.1(g).

  
 “Subsidiary” when used with respect to any
Person, means another Person, an amount of the voting securities, other voting ownership or voting partnership interests of which is sufficient to elect at least a majority of its board of directors or similar governing body (or if there are not
such voting interests, more than fifty percent (50%) of the equity interest of which) is owned directly or indirectly by such first Person or by another Subsidiary of such Person. 
  
 “Systems” means software, databases, computers, systems and networks. 
  
 “Systems Transition Date” has the meaning set forth in
Section 7.4(a) hereof. 
  
 “Term” means the
Initial Term and each Renewal Term. 
  
 “Termination
Period” means the period beginning on the earlier of the date of expiration of this Agreement or the date of any notice of termination pursuant to Article XV and ending on either (i) the date the Program Assets are repurchased pursuant to
Section 17.2, if NMG or a Nominated Purchaser purchases the Program Assets, or (ii) the date that either (A) the NMG Companies deliver written notice to Bank of their election not to purchase the Program Assets or (B) the right of the NMG Companies
to purchase the Program Assets expires in accordance with the terms of this Agreement. 
  
 “Trademark Style Guide” means any rules governing the manner of usage of trademarks, tradenames, service marks, logos and other proprietary designations. 
  
 “Unapproved Matter” has the meaning set forth in Section
3.2(e)(ii)(B) hereof. 
  
 “Yearly Settlement
Sheet” has the meaning set forth in Section 7.1(c) hereof. 
  
 1.2 Miscellaneous. As used herein: (a) all references to the plural number shall include the singular number (and vice versa); (b) all references to “herein,” “hereunder,” “hereof” or like words shall
refer to this Agreement as a whole and not to any particular section, subsection or clause contained in this Agreement; (c) all references to “include,” “includes” or “including” shall be deemed to be followed by the
words “without limitation”; (d) unless specified as Business Days or Fiscal Months, all references to days or months shall be deemed references to calendar days or months; and (e) all references to “$” or “dollars”
shall be deemed references to United States dollars. 
  

 13 

 ARTICLE II 
  
 ESTABLISHMENT OF THE PROGRAM 
  

2.1 Credit Program. 
  
 (a) General. Beginning as of the Effective Date, Bank shall offer the NMG Credit Cards and the Non-Card Payment Plans. Bank shall promptly open a
new Account and issue a new NMG Credit Card and/or Non-Card Payment Plan with respect to each Application approved in accordance with the Risk Management Policies. Following the issuance of Dual-Line Credit Cards by Bank and NMG under the Program,
Bank shall promptly open a new Account and issue a new Dual-Line Credit Card with respect to each Application approved in accordance with the Risk Management Policies. To the extent approved in accordance with the terms of this Agreement, the
Program shall include and the Bank shall offer such other Approved Ancillary Products and other payment products as shall be incorporated in the Program in the future. 
  
 (b) Notice to Cardholders. Substantially concurrently with the Effective Date, Bank and NMG shall prepare jointly a
form or forms of notices to each Cardholder to the effect that such Cardholder’s Account has been acquired by Bank and, if applicable, also containing any change of terms notices with respect to any change of terms that the Parties mutually
agree to implement. Such notice shall be in the form approved by both Parties, which approval will not be unreasonably withheld or delayed, and will comply with all requirements of Applicable Law. Bank shall issue new Private Label Credit Cards in
accordance with Schedule 2.1(b) and shall maintain existing Account numbers on the Accounts. The costs of preparation and mailings of such notices and new Private Label Credit Cards shall be borne by Bank. The mailings shall be made in such manner
and at such time as Bank and NMG may mutually agree. 
  
 2.2
Exclusivity. 
  
 (a) General. Except as otherwise
provided in this Section 2.2 and without limiting NMG’s right to arrange the purchase of the Program Assets by a Nominated Purchaser pursuant to Section 17.2, during the Term, each of the NMG Companies agrees that it shall not, by itself or in
conjunction with or pursuant to agreements with any bank or other Credit Card issuer, offer or market in the United States (i) a Private Label Credit Card, (ii) a Co-Branded Credit Card or (iii) a Non-Card Payment Plan, in each case, other than
through the Program. 
  
 (b) Second-Look Credit Card
Program. Notwithstanding Section 2.2(a), NMG and its Affiliates shall have the right at any time during the Term to establish a program (a “Second-Look Credit Card Program”) for (i) issuing Credit Cards, including Private Label
Credit Cards and Dual-Line Credit Cards, using the NMG Licensed Marks, or (ii) opening Non-Card Payment Plans, in each case, to customers whose Applications have been declined by Bank; provided, however, that Bank shall have a right of
first offer to develop the Second-Look Credit Card Program as follows. NMG shall provide notice to Bank indicating the intention of NMG or its applicable Affiliate(s) to establish the Second-Look Credit Card Program. Not later than the
20th day following receipt of the notice by Bank, Bank may make an offer to NMG with respect to the establishment of
the Second-Look Credit Card Program, which offer shall remain open for a 

  

 14 

 
period of not less than forty-five (45) days. NMG shall be under no obligation to accept such offer or to provide Bank with any right to match any offer
received by NMG from any third party. NMG may elect to (A) accept the offer made by Bank, (B) establish the Second-Look Credit Card Program directly or through any of its Affiliates, or (C) enter into an arrangement with any third party Credit Card
issuer providing for the establishment of a Second-Look Credit Card Program to be issued by such issuer; provided that NMG may not enter into any such arrangement with any such third party Credit Card issuer unless the financial terms and
conditions offered to NMG by such Credit Card issuer are substantially more favorable to NMG in the aggregate to the terms and conditions offered to NMG by Bank. If NMG elects to establish a Second-Look Credit Card Program pursuant to clause (B) or
(C) above, upon the request of any NMG Company, Bank shall forward to the NMG Companies or a provider of secondary financing the Applications received by Bank with respect to such customers and shall cooperate in good faith with the NMG Companies in
order to facilitate the issuance of Credit Cards or Non-Card Payment Plans, as applicable, to such customers pursuant to such program. 
  
 (c) Dual-Line/Co-Branded Program. 
  
 (i) Beginning as of the Effective Date, Bank, at its own expense, shall perform the product design and consumer research set forth in Section A of
Schedule 2.2(c)(i) of Dual-Line Credit Card products designated in such schedule or otherwise approved by the Management Committee. Bank shall use its best efforts to ensure that the personnel used to conduct such product design and consumer
research has relevant experience in the department store industry, comparable customer demographics and loyalty programs and that the other resources (including Systems and other technology resources) used to conduct such research are Competitive.
Bank shall complete the product design and consumer research testing set forth in Section A of Schedule 2.2(c)(i) by the Dual-Line Testing Date. 
  
 (ii) In the event that NMG decides to test Dual-Line Credit Cards following such consumer research, NMG shall provide Bank notice of such desire. Within
the Development Period, Bank shall commence the testing set forth in Section B of Schedule 2.2(c)(i) of Dual-Line Credit Cards having the terms set forth in Schedule 2.2(c)(ii) and such other and/or additional terms as may be approved by the
Management Committee. In the event that Bank fails to commence offering Dual-Line Credit Cards on the terms set forth in Schedule 2.2(c)(ii) by the Dual-Line Card Deadline or otherwise breaches any of its obligations pursuant to this Section 2.2,
NMG shall be free to issue Co-Branded Credit Cards itself or through an Affiliate or enter into an arrangement with any third party to issue Co-Branded Credit Cards. Upon such an event, the restrictions of Section 2.2(a) shall not apply to any such
issuance of Co-Branded Credit Cards. 
  
 (d) Acceptance of
Non-NMG Credit Cards. The NMG Companies’ right to accept Credit Cards other than NMG Credit Cards shall be limited as set forth in Section A of Schedule 2.2(d). 
  
 (e) Retail Portfolio Acquisition. Notwithstanding Section 2.2(a), Bank’s sole rights with respect to Credit Card
portfolios acquired by NMG during the Term are set forth in Article XIV hereof. 
  

 15 

 (f) Other Products. Except to the extent expressly set forth in this Section 2.2, NMG and its
Affiliates shall not be restricted in any way with respect to any activities or payment products. For the avoidance of doubt, NMG and its Affiliates shall be free to do any of the following at any time: 
  
 (i) issue, offer or market any payment products not expressly covered in
this Section 2.2 (e.g., NMG and its Affiliates shall not be restricted from issuing, accepting or otherwise taking action with respect to (A) gift cards, pre-paid cards or stored value cards, or (B) debit cards, in each case, whether or not bearing
an NMG Licensed Mark); 
  
 (ii) participate in rewards programs
and promotions by card associations or for cards not branded with any of the NMG Licensed Marks (e.g., American Express Membership Rewards); or 
  
 (iii) offer its customers rewards or promotional programs or other value propositions, including Loyalty Programs, of any type; provided that, except to
the extent approved by a majority of the members constituting the full Management Committee (including any vacancies), (A) the Program Loyalty Programs shall remain the primary Loyalty Programs for the NMG Channels and any changes to the Program
Loyalty Programs shall be made in accordance with Article III, and (B) except to the extent set forth in Section B of Schedule 2.2(d), no Loyalty Program other than the Program Loyalty Programs shall (x) award points based on the participant’s
choice of tender or payment method or (y) provide awards on an annual basis upon reaching specific spending tiers. 
  
 ARTICLE III 
  
 PROGRAM MANAGEMENT AND ADMINISTRATION 
  
 3.1
Program Objectives. In performing its responsibilities with respect to the management and administration of the Program, each Party shall be guided by the following Program objectives (the “Program Objectives”): 

 

	 	(a)	to enhance the experience of NMG Shoppers; 

  

	 	(b)	to increase retail sales of the NMG Companies; 

  

	 	(c)	to maintain or improve customer insight through data acquisition and analysis; 

  

	 	(d)	to maximize Program economics while minimizing operational costs or complexity; and 

  

	 	(e)	to leverage the Program to identify existing and potential NMG Shoppers, develop and deepen relationships with NMG Shoppers and finance retail sales growth.

  

 16 

 3.2 Management Committee. 
  
 (a) Establishment of the Management Committee. NMG, on behalf of the NMG Companies, and Bank hereby establish a
committee (the “Management Committee”) to oversee and review the conduct of the Program pursuant to this Agreement and to perform any other action that, pursuant to any express provision of this Agreement, requires its action.

  
 (b) Subcommittees of the Management Committee. The
Management Committee may designate additional committees (which may include persons who are not members of the Management Committee) with responsibility for overseeing and administering specified aspects of the Program (e.g., marketing, underwriting
and risk management); provided, however, that approval of any matter expressly required by this Agreement to be approved by the Management Committee shall not be delegated to any subcommittee or other body. 
  
 (c) Composition of the Management Committee. The Management Committee
shall consist of eight (8) members, of whom four (4) members shall be nominated by NMG (the “NMG Designees”) and four (4) members shall be nominated by Bank (the “Bank Designees”). The initial NMG Designees and Bank
Designees will be designated prior to the Effective Date. Each Party shall designate its Managers to serve as one of its designees on the Management Committee. Each Party shall at all times have as one of its designees the Person with overall
responsibility for the performance of the Program within his or her respective corporate organization, which in the case of Bank, shall be the Chief Financial Officer or Chief Operating Officer of the private label Credit Card business of Bank. NMG
shall designate among its designees to the Management Committee the senior executive of NMG responsible for the Program Loyalty Programs and at least one executive officer of NMG. Bank and NMG may each substitute its designees to the Management
Committee from time to time so long as their designees continue to satisfy the above requirements, provided that each Party shall provide the other Party with as much prior notice of any such substitution as is reasonably practicable under
the circumstances. 
  
 (d) Functions of the Management
Committee. The Management Committee shall: 
  

	 	(i)	oversee Program marketing activities, including review and approval of the Marketing Plan; 

  

	 	(ii)	review collection strategies and collection metrics; 

  

	 	(iii)	monitor activities of competitive programs and identify implications of market trends; 

  

	 	(iv)	approve the use of any third party (e.g., subcontractor or outsourced service provider), other than any Affiliate of NMG or Bank, as the case may be, to perform any of the
obligations to be performed by Bank or the NMG Companies under the Program, in each case, except to the extent (x) subcontracted or outsourced as of the Effective Date or (y) such subcontracted or outsourced service would not involve direct contact
between such third party and any Cardholder (i.e., in person, via telephone or in writing) it being agreed and understood that the subcontracting or outsourcing of such services (which may include print shops and mail vendors) would be within the
sole discretion of the respective Party who elects to subcontract or outsource such service; 

  

 17 

	 	(v)	evaluate and approve changes to any of the following: 

  

	 	(A)	offering of new Credit Cards or Approved Ancillary Products, including Co-Branded Credit Cards, Non-Card Payment Plans or other payment products; 

  

	 	(B)	changes in Account terms, including any of the terms set forth on Schedule 4.7; 

  

	 	(C)	changes to the Risk Management Policies (which shall be submitted to the Management Committee together with the expected pro forma effects of such changes on the Program);

  

	 	(D)	changes to the Operating Procedures; and 

  

	 	(E)	changes to the SLAs applicable to the Program; 

  

	 	(vi)	approve the design of Cardholder Documentation and any changes thereto; 

  

	 	(vii)	review customer service, collections and other servicing performance and reporting aspects of the Program against SLAs and other requirements of this Agreement;

  

	 	(viii)	oversee compliance with Applicable Law, the Risk Management Policies, Operating Procedures and other Program operations and procedures; 

  

	 	(ix)	carry out such other tasks as are assigned to it by this Agreement or jointly by the Parties; and 

  

	 	(x)	pursuant to Section 12.4(b)(i)(B), resolve disputes that arise among the Parties with regard to the Program from time to time. 

  

	 	(e)	Proceedings of the Management Committee. 

  
 (i) Meetings and Procedural Matters. The Management Committee shall meet (in person or telephonically) not less frequently than monthly,
provided that unless otherwise agreed by all Management Committee members, not less than one meeting per quarter shall be in person. In addition, any member of the Management Committee may call a special meeting by delivery of at least five
(5) Business Days’ prior notice to all of the other members of the Management Committee, which notice shall specify the purpose for such meeting. Except to the extent expressly provided in this Agreement, the Management Committee (and any
subcommittee formed by it) shall determine the frequency, place (in the case of meetings in person) and agenda for its meetings, the manner in which meetings shall be called and all procedural matters relating to the conduct of meetings and the
approval of matters thereat. 
  

 18 

 (ii) Actions. 
  
 (A) Management Committee and subcommittee action shall be taken by majority vote of the committee members
constituting the full committee (including any vacancies). 
  
 (B) If a majority of the Management Committee members constituting the full Management Committee (including any vacancies) fail to agree on any matter of significance to the Program (an “Unapproved
Matter”) within ten (10) Business Days after the relevant initial vote (and in the case of a subcommittee vote, the Management Committee has attempted to resolve such matter for at least ten (10) Business Days after the relevant
subcommittee vote and has failed to so), then initially the Chief Executive Officer of HSBC Retail Services and Senior Vice President, General Counsel and Secretary of NMG (or any other similarly ranking officer of Bank or NMG, as the case may be,
who is not a Management Committee member and shall have been designated in writing by NMG or Bank, as applicable, to the other Party) shall in good faith attempt to resolve the matter. Any such resolution by such senior officers shall be deemed to
be the action and approval of the Management Committee for purposes of this Agreement. If after ten (10) Business Days, the Unapproved Matter remains unresolved by such senior officers of NMG and Bank, the failure to agree shall constitute a
deadlock. In the event of a deadlock, the final decision shall rest with NMG in the case of NMG Matters and with Bank in the case of Bank Matters, each of which shall, except as otherwise provided herein, exercise its discretion reasonably and in
good faith. If a deadlock should occur with respect to a matter that is neither an NMG Matter nor a Bank Matter, the matter shall be deemed rejected by the Management Committee. 
  
 (C) Notwithstanding the foregoing, no changes to the Account terms or any other Program terms described in
Section 3.2(d)(v) shall be made before the first anniversary of the Effective Date without the approval by majority vote of the committee members constituting the full Management Committee (including any vacancies); provided, however, that (i) if a
Party concludes that such a change is required by Applicable Law (as evidenced by a Legal Opinion), such Party may make such change without regard to this clause (C) if such Party would have final decision-making authority with respect to such
change following the first anniversary of the Effective Date and (ii) at the request of NMG, Bank shall make the changes referred to in Schedule 3.2(e). 
  
 (D) Notwithstanding anything to the contrary contained herein, Bank shall not override any vote of the NMG Designees in a way that would
result in any aspect of the Program being more onerous or less beneficial to the Cardholders or the NMG Companies than Comparable Partner Programs unless (i) Bank’s position on the issue is required by Applicable Law and (ii) Bank adopts, and
certifies to the NMG Companies that it has adopted, the same position with respect to each of its other Comparable Partner Programs that are similarly impacted by such Applicable Law or to which such Applicable Law could similarly be applied.

  

 19 

 (iii) Customer Service Disputes. If at any time there shall be a material change in customer
dispute patterns or volume, as evidenced by the monitoring procedures set forth in the Dispute Resolution and Service Profile Report Process section of the Operating Procedures, (A) NMG shall call, and the Parties shall attend, one or more
Management Committee meetings to consider and vote upon a plan to remediate such customer service or other disputes, (B) the Parties shall negotiate in good faith for a period ending not less than ten (10) days following the date of such meeting, to
arrive at a mutually agreeable remediation plan (or a shorter period if such a remediation plan is agreed to prior to the 10th day), and (C) in the event such remediation plan is voted upon and approved, the Parties shall promptly implement such plan; provided, that in the event that such customer service or other disputes arise from a change in
Account terms, NMG may request that any such Account terms be restored to the terms in effect prior to such customer service or other disputes and Bank shall implement such change in Account terms to the extent permitted by Applicable Law. If such
changes in Account terms are implemented, the amount payable by Bank to NMG under Section 9.1(a)(i) shall be adjusted to reinstate the amounts previously payable pursuant to this Agreement in connection with such reinstated terms. If such customer
service or other disputes remain uncured on the tenth (10th) day following the implementation of such Management
Committee-approved remediation plan or such other date determined by the Management Committee as reasonably required to implement such remediation plan, NMG shall call, and the Parties shall attend, one or more Management Committee meetings to
consider and vote upon an alternative plan to remediate such customer service or other disputes. In the event that the Management Committee is unable to agree to a plan to remediate such customer service or other disputes within the ten (10) days
following any meeting called by NMG pursuant to this Section 3.2(e)(iii), it shall be considered an Unapproved Matter. 
  
 (f) NMG Matters. In accordance with and subject to this Section 3.2, NMG shall have the ultimate decision making authority with respect to any
Unapproved Matters in respect of the following matters (the “NMG Matters”): 
  
 (i) design of the Cardholder Documentation and collateral aesthetics; provided that changes to the design or content of Cardholder Documentation (other than Billing Statements) that require a material increase
in production costs beyond the per unit cost in effect as of January 1, 2005 (as adjusted by CPI) shall not be adopted as an NMG Matter but shall require the approval of the Management Committee pursuant to Section 3.2(e)(ii)(A) unless NMG agrees to
pay the cost of such increase; 
  
 (ii) look, feel and content of
Billing Statements, except for content that is dictated by legal or regulatory requirements, as evidenced by a Legal Opinion; 
  
 (iii) the Marketing Plan and marketing and promotion of the Program; 
  
 (iv) any maintenance of, and improvements to, the NMG Systems used in connection with the Program, including any conversion
to any Bank systems and any capital expenditures of NMG and its Affiliates for maintenance of, and improvements to, the NMG Systems used in connection with the Program; 
  

 20 

 (v) the approval (in the sole discretion of NMG) of any new Credit Card products, including Co-Branded
Credit Cards, Approved Ancillary Products, Non-Card Payment Plans or other products and services proposed to be offered to Cardholders and, in each case, the approval of any compensation payable to the NMG Companies in respect thereof;
provided, that the economic terms and compensation arrangements related to such new products or services shall be acceptable to both Parties; 
  
 (vi) the design, implementation, modification or any changes to any terms of any Program Loyalty Program; provided that NMG shall continue to offer one or
more Program Loyalty Programs to Cardholders throughout the Term and unless approved by majority vote of the full Management Committee (including any vacancies), such Program Loyalty Programs shall be the primary Loyalty Programs for the NMG
Channels; and 
  
 (vii) communications and/or contacts with
Cardholders (other than as required to service the Accounts, comply with Applicable Law or as otherwise provided in this Agreement), including use of telemarketing techniques by Bank. 
  
 (g) Bank Matters. In accordance with and subject to this Section 3.2, Bank shall have the ultimate decision making
authority with respect to any Unapproved Matters in respect of the following matters (the “Bank Matters”): 
  
 (i) changes to Risk Management Policies (A) to the extent required by Applicable Law or safety and soundness considerations, in each case, as evidenced by
a Legal Opinion or (B) in response to changes in the credit profiles for Account applicants from the profile specified in Schedule 3.2(g)(i); 
  
 (ii) changes to Account terms required by Applicable Law as evidenced by a Legal Opinion; 
  
 (iii) capital expenditures for maintenance of, and improvements to, the Bank Systems used in connection with the Program;
and 
  
 (iv) content of Cardholder Documentation and Solicitation
Materials that is dictated by Applicable Law, as evidenced by a Legal Opinion. 
  
 3.3 Program Relationship Managers; Program Team. 
  
 (a) The NMG Companies and Bank shall each appoint one Program relationship manager (each, a “Manager”). The Managers shall exercise day-to-day operational oversight of the Program, subject to the
actions and decisions of the Management Committee, and coordinate the partnership efforts between the NMG Companies and Bank, shall report to the designees on the Management Committee of the Party appointing such Manager and shall conduct their
Program responsibilities in accordance with the actions and decisions of the Management Committee. The NMG Companies and Bank shall endeavor to provide stability and continuity in the Manager positions and each Party’s other Program personnel.

  

 21 

 (b) The initial Manager of the NMG Companies is set forth in Schedule 3.3. 
  
 (c) The initial Manager of Bank is set forth in Schedule 3.3. The Bank’s
Manager shall report directly to the Bank’s Managing Director-Client Relations. The Bank’s Manager’s performance-based compensation shall be based upon the Program Objectives and other specific annual targets and objectives set by the
Management Committee, including Program profitability targets. The appointment of a new Manager by Bank is subject to the prior approval of NMG. With respect to future Bank Manager candidates, Bank shall seek to propose candidates with substantial
Program relevant experience, including experience with the department store industry, comparable customer demographics and loyalty programs. 
  
 (d) Bank shall maintain a Program team having Competitive expertise and experience and meeting the requirements and specifications set forth in Schedule
3.3. No member of the Bank’s Program team shall be reassigned to any program operated by Bank or any of its Affiliates pursuant to any agreement or arrangement with any retail store competitor designated annually by the Management Committee,
including those listed in Schedule 3.3(d), without the approval of NMG. 
  
 ARTICLE IV 
  
 PROGRAM OPERATIONS

  
 4.1 Operation of the Program. 
  
 (a) Each of the Parties hereto shall perform its obligations under this
Agreement (i) in compliance with the terms and conditions of this Agreement, the Risk Management Policies, the Operating Procedures and any other policies, procedures and practices adopted pursuant to this Agreement, (ii) in good faith, (iii) in
accordance with Applicable Law, and (iv) in a manner consistent with the Program Objectives. 
  
 (b) The initial Operating Procedures applicable to various aspects of the operation of the Program shall be the operating procedures adopted by NMG, its Affiliates and the Licensees prior to the Effective Date (which
operating procedures are attached hereto as Schedule 4.1(b)). Changes to such Operating Procedures shall only be made with the approval of the Management Committee; provided that changes to the Risk Management Policies may be made in
accordance with Section 4.6 and Article III. 
  
 (c) Except as
expressly provided otherwise in this Agreement, Bank shall use commercially reasonable efforts to ensure that the personnel and other resources (including Systems and other technology resources) devoted by Bank to the Program shall be Competitive.

  
 4.2 Certain Responsibilities of the NMG Companies.

  
 (a) In addition to its other obligations set forth elsewhere
in this Agreement, NMG agrees that during the Term it shall, either itself or through the Affiliate(s) to which it subcontracts the relevant functions: 
  
 (i) as provided in the Servicing Agreement, in its capacity as NMG Servicer, maintain a System to process Applications, using the underwriting and credit
limit assignment policy set forth in the Risk Management Policies and the Operating Procedures, as maintained by NMG in effect as of January 1, 2005; 
  

 22 

 (ii) as provided in the Servicing Agreement, in its capacity as NMG Servicer, maintain call centers to
respond to inquiries from Cardholders and to deal with billing related claims and adjustments (including by making finance charge and late fee reversals), establish new Accounts or Account types, authorize transactions, and assign, increase and
decrease credit lines, all in accordance with the Risk Management Policies and the Operating Procedures, in each case, as performed by NMG prior to January 1, 2005; 
  
 (iii) as provided in the Servicing Agreement, in its capacity as NMG Servicer, provide Account monitoring services,
including identifying delinquencies, identifying collection efforts required, implementing credit-line adjustments, over limit authorizations and Account deactivation or cancellation; 
  
 (iv) as provided in the Servicing Agreement, in its capacity as NMG Servicer, handle collection and recovery efforts in
respect of Accounts; 
  
 (v) solicit new Accounts through in-store
instant credit procedures (in accordance with this Agreement) and display of Solicitation Materials (or Applications) in the NMG Channels pursuant to the Marketing Plan; 
  
 (vi) implement and administer the Marketing Plan in accordance with this Agreement; 
  
 (vii) receive In-Store Payments in accordance with procedures that comply
with Applicable Law, subject to reimbursement from Bank for the processing of such payments as provided in this Agreement; 
  
 (viii) pay sales associate compensation relating to the solicitation of new Accounts; 
  
 (ix) continue to make available a Program Loyalty Program; 
  
 (x) as provided in the Servicing Agreement, in its capacity as NMG Servicer, process remittances from Cardholders;

  
 (xi) until the Documentation Services Transition Date, as
provided in the Servicing Agreement, in its capacity as NMG Servicer, prepare, process and mail Cardholder Billing Statements, Inserts, privacy policy notices, change in terms notices and other communications to Cardholders; and 
  
 (xii) as provided in the Servicing Agreement, in its capacity as NMG
Servicer, produce and issue all new, replacement and reissued credit card plates related to the NMG Credit Cards and the Loyalty Cards. 
  

 23 

 4.3 Certain Responsibilities of Bank. 
  
 (a) In addition to its other obligations set forth elsewhere in this
Agreement, Bank agrees that during the Term it shall: 
  
 (i)
extend credit (or cause one of its Affiliates to extend credit) on newly originated and existing Accounts in accordance with the Risk Management Policies and Operating Procedures; 
  
 (ii) comply (and cause its applicable Affiliates to comply) with the terms of the Cardholder Agreements, the Program Privacy
Policies and all Cardholder opt-outs; 
  
 (iii) after the Systems
Transition Date, provide any Account information required for the NMG Companies’ administration of any Loyalty Program; 
  
 (iv) in accordance with Section 7.2, after the Documentation Services Transition Date, prepare, process and mail Cardholder Billing Statements, Inserts,
privacy policy notices, change in terms notices and other communications to Cardholders and perform any other Services required to be performed pursuant to this Agreement from time to time; 
  
 (v) provide training with respect to Program operations, including training
of POS personnel and NMG Servicer personnel in the Bank’s policies and procedures with respect to the Program and in the use of any Bank Systems utilized in the Program; 
  
 (vi) to the fullest extent permitted by Applicable Law and Bank’s or its Affiliate’s agreements with third
parties, as requested from time to time by NMG, provide transaction and experience information about cardholders of Bank’s and its Affiliates’ other Credit Card programs and customers of Bank’s and its Affiliates’ other consumer
loan programs and assist the NMG Companies and their Affiliates in using such information to develop marketing plans for their businesses; and 
  
 (vii) to the fullest extent permitted by Applicable Law and Bank’s or its Affiliate’s agreements with third parties, as requested from time to
time by NMG, permit the NMG Companies to solicit or offer NMG Goods and Services to cardholders of Bank’s and its Affiliates’ other Credit Card programs and customers of Bank’s and its Affiliates’ other consumer loan programs.

  
 4.4 Ownership of Accounts; Account Documentation.

  
 (a) Except to the extent of the NMG Companies’ ownership
of the NMG Licensed Marks, Bank shall be the sole and exclusive owner of all Accounts and Account Documentation and shall have all rights, powers, and privileges with respect thereto as such owner; provided that Bank shall exercise such
rights consistent with the provisions of this Agreement and Applicable Law. All purchases of NMG Goods and Services in connection with the Accounts and the Cardholder Indebtedness shall create the relationship of debtor and creditor between the
relevant Cardholder and Bank, respectively. The NMG Companies acknowledge and agree that (i) they have no right, title or interest (except for their right, title and interest in the NMG Licensed Marks and their option to purchase the Program Assets
under Section 17.2) in or to, any of the Accounts or Account Documentation or any proceeds of the foregoing, and (ii) Bank extends credit directly to Cardholders. 
  

 24 

 (b) Except as expressly provided herein, Bank shall be entitled to (i) receive all payments made by
Cardholders on Accounts and (ii) retain for its account all Cardholder Indebtedness and all other fees and income authorized by the Cardholder Agreements and collected with respect to the Accounts and Cardholder Indebtedness. Bank shall retain for
its account any income from selling Approved Ancillary Products as shall have been approved by the Management Committee in connection with the approval of the offering of such Approved Ancillary Products. 
  
 (c) Bank shall fund all Cardholder Indebtedness on the Accounts. 

 
 (d) Bank shall have the exclusive right to effect collection of Cardholder
Indebtedness, except as set forth in the Servicing Agreement, and shall notify Cardholders to make payment directly to it in accordance with its instructions; provided, however, that Bank at its option may make all collections for its
account using a Program name which includes the name of NMG and, if Bank so elects, the name of Bank, and may direct all checks to be made payable to “NMG” or, with NMG approval, another name combined with the name NMG. NMG grants to Bank
a limited power of attorney (coupled with an interest) to sign and endorse NMG’s name upon any form of payment that may have been issued in NMG’s name in respect of any Account. 
  
 (e) Notwithstanding the foregoing, the NMG Companies shall accept payments made with respect to an Account (i) in an NMG
Store as provided in Section 8.3, (ii) by telephone through the ACH Pay by Phone system and (iii) online through the NMG Companies’ websites. 
  
 (f) With respect to all Account Documentation, and notwithstanding the purchase of such Account Documentation by Bank as of the Effective Date, NMG
Servicer, shall continue to hold and retain the Account Documentation following the Effective Date as bailee for the sole benefit of Bank. 
  
 (i) From time to time following the Effective Date, NMG Servicer shall deliver such Account Documentation as requested by Bank. NMG Servicer will use
reasonable efforts to accommodate Bank’s shorter requested time frames, but in any event such deliveries will be made no later than the following time frames: (i) for statements, 15 days; (ii) for non-cash payment information, 10 days; (iii)
for cash payment information, 5 Business Days, (iv) for application information, 20 days; (v) for sales slips, 20 days; and (vi) for all other Account Documentation, 30 days. NMG Servicer shall effect delivery of the requested Account Documentation
at its sole cost and expense, unless otherwise determined by the Management Committee; provided, that in connection with any litigation, all Account Documentation shall be provided within fifteen (15) days rather than the timeframes set forth
above. 
  
 (ii) In discharging its bailment duties hereunder, NMG
Servicer agrees to utilize such document storage, safekeeping and security methods in accordance with Applicable Law. All Account Documentation shall be housed at NMG Servicer’s operations centers or other facilities designated by NMG Servicer.
Without limiting any of their obligations under this Agreement, NMG agrees to maintain the Account Documentation for a period that complies with the document retention policy set forth in Schedule 4.4(f). 
  

 25 

 4.5 Branding of Accounts/Credit Cards/Cardholder Documentation/Solicitation Materials. 

  
 (a) The Cardholder Documentation and the Solicitation
Materials shall be in the design and format proposed by the NMG Companies and approved by the Management Committee; provided that Bank shall be responsible for ensuring that the Cardholder Documentation and the Solicitation Materials comply
with Applicable Law and for ensuring that the Solicitation Materials comply with the Cardholder Documentation. 
  
 (b) Bank shall be responsible for, and bear the cost of the design, development and delivery (other than delivery at NMG Channels) of the Cardholder
Documentation; provided that, to the extent that changes to the design or format of Cardholder Documentation results in the per unit cost of such Cardholder Documentation being materially greater than (i) in the case of Cardholder
Documentation other than Billing Statements, the cost in effect as of January 1, 2005 (as adjusted by CPI), and (ii) in the case of Billing Statements, the greater of such cost and the cost of producing statements having the specifications set forth
in Schedule 7.3(a), the Management Committee shall allocate the increased costs resulting from such changes in Cardholder Documentation between the Parties. 
  
 (c) Bank shall issue a renewal NMG Credit Card and/or Loyalty Card to each Cardholder in accordance with the terms of any Loyalty Program at each
scheduled NMG Credit Card and/or Loyalty Card renewal date (or earlier, at the direction of any NMG Company, if the Cardholder qualifies for an upgrade in any Loyalty Program). 
  
 (d) NMG Licensed Marks shall appear prominently on the face of the NMG Credit Cards. The NMG Credit Cards shall not bear
Bank’s Licensed Marks except, in the case of a Dual-Line Credit Card, as required by the applicable Card Association; provided, however, the Bank’s name will appear on the back of the card in order to identify Bank as the
credit provider under the Program, together with any other disclosures required by Applicable Law, and in the case of a Dual-Line Credit Card, as required by the applicable Card Association. 
  
 4.6 Underwriting and Risk Management.  
  
 (a) Bank shall accept or reject any Application based solely upon
application of the then-current Risk Management Policies applicable to the relevant channel. Upon satisfaction of the applicable credit criteria set forth in the Risk Management Policies, Bank shall promptly establish a Private Label Credit Account,
a Non-Store Account and/or a Non-Card Payment Plan, as applicable. The procedures for determining what type(s) of NMG Credit Cards and Accounts shall be issued upon receipt of each Application are set forth in the Risk Management Policies. Bank
shall have the right, power and privilege to review periodically the creditworthiness of Cardholders to determine the range of credit limits to be made available to an individual Cardholder and whether or not to suspend or terminate credit
privileges of such Cardholder; provided, however, that Bank shall only decrease credit limits or suspend or terminate credit privileges on an individual, case-by-case basis consistent with the then-current Risk Management Policies and
Operating Procedures and in no event in a manner less favorable, in the aggregate, than its exercise of similar rights in connection with the Comparable Partner Programs. 
  

 26 

 (b) The initial Risk Management Policies to be in effect as of the Effective Date are contained in the
initial Operating Procedures. Each Party may propose modifications of any aspect of the Risk Management Policies, which modifications shall be made only upon approval in accordance with Article III. 
  
 (c) If the approval rate targets and other metrics referred to in Schedule
4.6(c) are not met and the credit profile of Account applicants has not adversely changed from that specified in Schedule 4.6(c), then Bank shall have thirty (30) days to modify the Risk Management Policies or otherwise adjust its practices to
achieve such targets. If Bank does not make any such adjustments, or if such adjustments fail to result in all approval rate targets and other metrics once again being met by the 90th day after the implementation of such adjustments, the NMG Companies shall have the right to terminate this Agreement pursuant to Section 15.2(h). 

 
 (d) The Parties shall each perform all commercially reasonable security
functions in accordance with the Risk Management Policies to minimize fraud in the Program due to lost, stolen or counterfeit cards and fraudulent applications. The Parties each agree to use commercially reasonable efforts to cooperate with each
other in such functions. 
  
 4.7 Cardholder Terms.

  
 (a) The terms and conditions of all Purchased Accounts shall
be the terms and conditions applicable to the Account type immediately prior to the Effective Date, including the terms and conditions set forth on Schedule 4.7, provided that, at the request of NMG, the Parties shall take such actions in
accordance with this Agreement as may be required to convert the Accounts specified in Schedule 4.7 to the new terms and conditions specified in Schedule 3.2(e). Additional changes to the terms and conditions of the Accounts may be made only in
accordance with Article III. 
  
 (b) The account numbers and BINs
of all Purchased Accounts shall remain the same after the Effective Date. 
  
 4.8 Internet Services. 
  
 (a) Cardholder Website. Bank shall develop and maintain an NMG-branded website for Cardholders and potential Cardholders to be effective as of the Systems Transition Date, with the look and feel consistent with the NMG
Companies’ websites (“Program Website”). The Program Website shall be accessed solely by means of links from the NMG Companies’ websites and shall contain or otherwise be associated with only such material and links as
shall be agreed by the Management Committee from time to time. The NMG Companies will provide such links on (i) their home pages, (ii) their check-out pages, and (iii) such other pages as the Management Committee shall determine from time to time.
The Program Website shall also include links back to the NMG Companies’ websites, on the Program Website home page and such other pages as the Management Committee shall determine from time to time. The Program Website shall include the
following functions, and such other functions as may be approved by the Management Committee from time to time (the Program Website and such functionality, collectively, the “Internet Services”). 
  

 27 

 (i) Applications. The Program Website shall permit potential Cardholders to access an Application,
to complete and submit the Application online and receive real-time approvals or denials of such Application in accordance with the Risk Management Policies and Operating Procedures. Without limiting the foregoing, the Application function on the
Program Website shall have at a minimum all features and functionality available on any NMG Company’s website prior to the Effective Date. 
  
 (ii) Cardholder Customer Service. The Program Website shall permit Cardholders to (A) view the Cardholder’s Account information and Billing
Statements (including any Loyalty Program information, NMG Transaction information, and all other information contained in such Billing Statement); (B) to the extent requested by, and provided to the Bank by, NMG, view electronic copies of sales
slips or other documents or data relating to the Cardholder’s NMG transactions, including the Cardholder’s signature; and (C) make payments on the Cardholder’s Account via automated clearing house transfer or other payment mechanism.

  
 (b) Performance Standards. Bank shall provide the
Internet Services consistent with the SLAs set forth on Schedule 4.8(b) and in accordance with industry standards. 
  
 (c) Customer Privacy. Bank shall ensure that the Privacy Policy is clearly and prominently posted on the pages of the Program Website. 

 
 (d) Internet Services Representations and Warranties. Bank
represents and warrants as of the Systems Transition Date and during the Term of this Agreement that: 
  
 (i) the Program Website is solely under Bank’s control (subject to the NMG Companies’ rights under this Agreement); and 
  
 (ii) Bank has the license, right or privilege to use the hardware, software
and content acquired from third parties for use in the Internet Services, and that it is the owner of all other hardware, software and content used in the Internet Services and that neither the Internet Services as a whole, nor any part thereof,
infringes upon or violates any patent, copyright, trade secret, trademark, invention, proprietary information, nondisclosure or other rights of any third party. 
  

4.9 Sales Taxes. NMG and its Subsidiaries shall pay when due any sales taxes relating to the sale of NMG Goods and Services. To the extent
permitted by the Applicable Law of the relevant states, NMG shall use commercially reasonable efforts to recover sales taxes charged to any Account that has been written off by Bank. Bank shall notify the NMG Companies of any amounts written-off on
Accounts by Bank, identified by Account, and shall sign such forms and provide any such other information as requested by NMG to enable the NMG Companies to pursue any such recoveries. NMG shall pay to Bank an amount equal to recovered sales taxes.
To the extent Bank is permitted by Applicable Law to directly recover sales taxes charged to any Account written off by Bank, the NMG Companies shall sign such forms and provide any such other information as reasonably requested by Bank to enable
Bank 
  

 28 

 to pursue any such recoveries. In the event NMG is audited or assessed by a state, and as a result any amount of sales
tax previously recovered is repaid to the state, Bank shall repay such amount to NMG. NMG shall use commercially reasonable efforts to negotiate such audit or assessment. Bank also shall fully cooperate in any such audit or assessment and shall pay
the costs and expenses of NMG incurred in connection with negotiating any tax audit or assessment or analyzing or pursuing any bad debt claims. 
  
 4.10 Participation in Reversals. 
  
 (a) Reporting of Reversals. Each Year-End Settlement Statement shall set forth a calculation of the applicable Finance Charge Reversal Percentage
and Late Fee Reversal Percentage for the preceding Fiscal Year and such other calculations as are necessary to calculate the payment in respect thereof to be made by the Parties pursuant to this Section 4.10. All amounts payable pursuant to this
Section shall be netted against each other so that only a single payment shall be made pursuant to this Section. 
  
 (b) Finance Charge Reversals. If the Finance Charge Reversal Percentage with respect to the Private Label Accounts reflected in the Year-End
Settlement Statement with respect to the preceding Fiscal Year is greater than the applicable High Collar, the NMG Companies shall pay Bank an amount equal to (A) the Finance Charge Reversal Percentage with respect to the Private Label Accounts
minus the applicable High Collar, multiplied by (B) the aggregate amount of all finance charges assessed on the Private Label Accounts during such preceding Fiscal Year. If the Finance Charge Reversal Percentage with respect to the
Private Label Accounts for such Fiscal Year is less than the applicable Low Collar, Bank shall pay the NMG Companies an amount equal to (A) the applicable Low Collar minus the Finance Charge Reversal Percentage with respect to the Private
Label Accounts, multiplied by (B) the aggregate amount of all finance charges assessed on the Private Label Accounts during such preceding Fiscal Year. 
  

(c) Late Fee Reversals. If the Late Fee Reversal Percentage with respect to the Private Label Accounts reflected in the Year-End Settlement
Sheet with respect to the preceding Fiscal Year is greater than the applicable High Collar, the NMG Companies shall pay Bank an amount equal to (A) the Late Fee Reversal Percentage with respect to the Private Label Accounts minus the
applicable High Collar, multiplied by (B) the aggregate amount of all late fees assessed on the Private Label Accounts during such preceding Fiscal Year. If the Late Fee Reversal Percentage with respect to the Private Label Accounts for such
Fiscal Year is less than the applicable Low Collar, Bank shall pay the NMG Companies an amount equal to (A) the applicable Low Collar minus the Late Fee Reversal Percentage with respect to the Private Label Accounts, multiplied by (B)
the aggregate amount of all late fees assessed on the Private Label Accounts during such preceding Fiscal Year. 
  
 4.11 Interest Free Accounts. Bank shall offer and support interest free Accounts in accordance with this Agreement and, subject to the limitations
set forth in this Section 4.11, the cost of maintaining such interest free Accounts shall be borne by Bank. The Year-End Settlement Sheet for each Fiscal Year shall set forth, (i) Average Private Label Receivables, (ii) Average Interest Free
Receivables and (iii) the Net Yield for such Fiscal Year calculated on all Billed Cardholder Debt. If the dollar amount of Average Interest Free Receivables as a 
  

 29 

 percentage of Average Private Label Receivables for such Fiscal Year exceeds the applicable High Collar, there shall be
included on the Year-End Settlement Sheet for such Fiscal Year (and the NMG Companies shall pay to Bank) an amount equal to (A) Net Yield, divided by (B) the Average Private Label Receivables less Average Interest Free Receivables for such Fiscal
Year, multiplied by (C) the dollar amount by which Average Interest Free Receivables for such Fiscal Year exceeded the High Collar. If the dollar amount of Average Interest Free Receivables as a percentage of Average Private Label Receivables for
such Fiscal Year is less than the Applicable Low Collar, there shall be included on the Year-End Settlement Sheet (and Bank shall pay to the NMG Companies) an amount equal to (A) Net Yield, divided by (B) the Average Private Label Receivables less
Average Interest Free Receivables for such Fiscal Year, multiplied by (C) the dollar amount by which Average Interest Free Receivables for such Fiscal Year was less than the Low Collar. 
  
 ARTICLE V 
  
 MARKETING 
  
 5.1 Promotion of Program. In accordance with the Marketing Plan, the NMG Companies and Bank shall cooperate with each other and actively support
and promote the Program to both existing and potential Cardholders. 
  
 5.2 Marketing Commitment. 
  
 (a) On the
Effective Date and no later than the first (1st) Business Day of each subsequent Fiscal Year, Bank shall pay to NMG
an amount equal to the NMG Marketing Commitment for such Fiscal Year, which amount shall be deposited into a marketing fund maintained by NMG (the “NMG Marketing Fund”). 
  
 (b) The NMG Marketing Fund shall be used by NMG and its Affiliates in the sole discretion of NMG for such incremental
marketing of the Program and the Credit Card Business as NMG and its Affiliates shall undertake from time to time. 
  
 (c) Each Monthly Settlement Sheet shall set forth an accounting of the costs incurred, if any, by NMG and its Affiliates in the prior Fiscal Month which
were paid out of the NMG Marketing Fund. To the extent that the expenditures of the NMG Marketing Commitment by NMG and its Affiliates in any Fiscal Year exceed the amount in the NMG Marketing Fund, the NMG Companies shall be entitled to
reimbursement from the NMG Marketing Fund for the following Fiscal Year but not in excess of 10% of such Fiscal Year’s NMG Marketing Fund. Any amount in the NMG Marketing Fund for a given Fiscal Year that is not spent in that Fiscal Year shall
remain available for use during the Term. 
  
 (d) Bank hereby
agrees to credit a joint marketing fund maintained by Bank (the “Joint Marketing Fund”), no later than the first (1st) Business Day of each Fiscal Year, with an amount equal to the Joint Marketing Commitment. The Joint Marketing Commitment shall be used as set forth in the Marketing Plan and as otherwise directed by the Management
Committee from time to time. The NMG Companies and Bank shall each provide to the other for inclusion in the Monthly Settlement Sheet, an accounting of such Party’s and its Affiliates’ use of the Joint 

  

 30 

 
Marketing Commitment in the prior Fiscal Month, and Bank shall reimburse the NMG Companies for such amounts used by NMG and its Affiliates, and shall reduce
the amount remaining in the Joint Marketing Fund by the amounts used by Bank and its Affiliates. Any amount in the Joint Marketing Fund for a given Fiscal Year that is not spent in that Fiscal Year shall remain available for use at the direction of
the Management Committee during the Term. 
  
 5.3
Communications with Cardholders. 
  
 (a) NMG
Inserts. NMG and its Affiliates shall have the exclusive right to communicate with Cardholders, except for any message required by Applicable Law, through use of inserts, fillers and bangtails (which shall be included on all billing envelopes)
(collectively, “Inserts”), including Inserts selectively targeted for particular segments of Cardholders, in any and all Billing Statements (including electronic Billing Statements) and envelopes, subject to production requirements
contained in the Operating Procedures and Applicable Law. Except as otherwise provided in the Marketing Plan, and except for Inserts required by Applicable Law (which shall be paid for by Bank), the NMG Companies shall be responsible for the
content of, and the cost of preparing and printing, any such Inserts. If the insertion of Inserts in particular Billing Statements would increase the postage costs for such Billing Statements, the NMG Companies agree to either pay for the
incremental postage cost or prioritize the use of Inserts to avoid postage cost over-runs. The NMG Companies shall retain all revenues they receive from all Inserts (other than any Inserts promoting the NMG Credit Cards or Approved Ancillary
Products that the NMG Companies may permit to be produced and distributed in accordance with the Marketing Plan). Subject to NMG’s prior written approval, which shall not be unreasonably withheld, Bank may communicate with Cardholders in the
Inserts about the Program as necessary for Bank to comply with its obligations under this Agreement. 
  
 (b) Billing Statement Messages. NMG and its Affiliates shall have the exclusive right to use Billing Statement (including electronic Billing
Statement) messages and Billing Statement envelope (or electronic mail) messages in each Billing Cycle to communicate with Cardholders, subject to production requirements contained in the Operating Procedures and Applicable Law. Such messages shall
be included at no cost to the NMG Companies. Notwithstanding the foregoing, any message required by Applicable Law shall take precedence over NMG’s and its Affiliates’ messages. Subject to NMG’s prior written approval, which shall not
be unreasonably withheld, Bank may communicate with Cardholders about the Program in the Billing Statements as necessary for Bank to comply with its obligations under this Agreement. 
  
 5.4 Additional Marketing Support. 
  
 (a) Upon the request of NMG from time to time, Bank shall perform the following marketing functions at no cost or expense to
the NMG Companies: 
  
 (i) subject to Applicable Law and any
contractual prohibitions to which Bank or its Affiliates are subject: 
  

	 	(A)	use Bank’s and its Affiliates’ databases, analytic tools and market research and Bank’s marketing support services to assist NMG and its Affiliates in their promotion
of the NMG Channels, or the marketing and promotion of NMG Goods and Services, the NMG Credit Cards or the Non-Card Payment Plans; 

  

 31 

	 	(B)	conduct mailings and other related marketing efforts on behalf of NMG and its Affiliates, which may include marketing materials promoting the Program, the NMG Credit Cards and
Non-Card Payment Plans, the NMG Channels and/or the NMG Goods and Services at NMG’s option, based upon the customer databases and customer database analysis tools maintained by Bank and its Affiliates, including nonpersonally identifiable
transaction and experience data from Bank’s and its Affiliates’ Credit Card, other consumer loan portfolio and other customer databases; provided that (unless such amounts are paid out of the NMG Marketing Fund or are paid out of
the Joint Marketing Fund pursuant to the Marketing Plan) the NMG Companies shall be responsible for all out-of-pocket expenses of all marketing materials and mailing services at cost; 

  
 (ii) provide such reasonable assistance to NMG and its
Affiliates as NMG may request in connection with the training of personnel of NMG and its Affiliates regarding the Program, including providing training materials developed by Bank and approved by the Management Committee; 
  
 (iii) collaborate with the NMG Companies to identify and
test marketing initiatives (using Bank’s resources); provided that (unless such amounts are paid out of the NMG Marketing Fund or are paid out of the Joint Marketing Fund pursuant to the Marketing Plan) the NMG Companies shall be
responsible for all out-of-pocket expenses of test marketing at cost requested in connection with the Program; and 
  
 (iv) provide models and modeling support, which may include Cardholder attrition models, prospect marketing models and other tools
designed to improve Program performance. 
  
 (b) Following the
Effective Date, Bank shall, at its sole expense, retain a mutually agreed upon third party to conduct surveys of Cardholder perception and satisfaction on a regular, periodic basis regarding the NMG Credit Cards and the Program but in no event less
frequently than annually. Such surveys shall be in a form and employ reasonable methodologies developed in consultation with the NMG Companies and shall provide for a level of information reasonably acceptable to NMG. Bank shall make available to
the NMG Companies the results of such surveys as well as all associated work papers promptly following completion thereof.  
  

 32 

 5.5 Approved Ancillary Products. Except for the Approved Ancillary Products, the NMG Credit Cards
and the Non-Card Payment Plans, Bank and its Affiliates shall not offer (except as directed by NMG) any goods or services to Cardholders or through the Program. From time to time, Bank may propose to solicit Cardholders for products or services
other than the foregoing. If the NMG Companies, in their sole and absolute discretion, agree to permit such solicitation, such solicitation shall only be permitted on the terms (including terms relating to the compensation of the NMG Companies with
respect thereto) agreed by the NMG Companies. 
  
 5.6 Marketing
Plan. 
  
 (a) Following the date hereof NMG, in consultation
with Bank, shall develop a proposed Marketing Plan for the first Fiscal Year. Within thirty (30) days after the Effective Date, the Management Committee shall approve such Marketing Plan for the first Fiscal Year. For each Fiscal Year following the
first Fiscal Year, the NMG Companies shall develop, in consultation with Bank, and on or before ninetieth (90th) day prior to the commencement of such Fiscal Year, the Marketing Committee shall approve a Marketing Plan for such Fiscal Year.

  
 (b) At least once per calendar year, the Management Committee
shall consider (to the extent such terms and conditions are publicly known or otherwise known and not subject to any confidentiality obligations on the part of either Party) features, terms, conditions and other aspects of other Comparable Partner
Programs and Competing Partner Programs in order to identify marketplace developments for possible inclusion in the Program to ensure that the Program remains Competitive. If the Management Committee determines that a change to the Program may be
required, Bank shall develop a plan with respect to implementation of such change, including the impact the proposed change would have, if any, on the revenue share, and shall present such plan to the Management Committee for its review and
decision. The Management Committee shall decide whether to test or launch any such Program changes for Cardholders or potential Cardholders. 
  
 (c) Each Marketing Plan shall outline, for each NMG Channel, all programs, to the extent established and mutually agreed upon by the NMG Companies and
Bank, and shall include at least the following information for each program: 
  
 (i) description of offer(s), cost per unit, expected response rate and other performance projections with respect thereto; 
  
 (ii) description of target audience; 
  
 (iii) planned budget, specifying Bank’s share and the NMG Companies’ share, if any;  
  
 (iv) distribution among the NMG Channels and types of Accounts; and

  
 (v) target implementation date (e.g., mailing dates, calling
dates, delivery dates). 
  
 (d) Each Marketing Plan shall
address development of Solicitation Materials and Account Documentation; new Account acquisition strategies, including direct mailing; 

  

 33 

 
preparation of unique collateral materials for the NMG Companies’ employees; activation, retention and usage; statement design and messaging;
advertising of the Program; and such other marketing matters as the Parties shall agree to. 
  
 (e) Each Marketing Plan shall specify which Party is responsible for each Marketing Plan item and shall contain a budget specifying the Parties’ financial responsibilities during the applicable Fiscal Year.

  
 (f) Any Marketing Plan may be modified or supplemented by the
Parties from time to time upon mutual agreement, provided such modifications or supplements, as the case may be, are approved by the Management Committee. 
  
 (g) To the extent practicable, all significant marketing initiatives developed under this Agreement shall contain unique marketing source codes to
facilitate post-marketing research and analysis. 
  
 ARTICLE VI

  
 CARDHOLDER INFORMATION 
  
 6.1 Customer Information. 
  
 (a) All sharing, use and disclosure of Cardholder Data and NMG Shopper Data
under this Agreement shall be subject to the provisions of this Article VI. The Parties acknowledge that the same or similar information may be contained in the Cardholder Data, the NMG Shopper Data, and other data and that each such pool of data
shall therefore be considered separate information subject to the specific provisions applicable to that data hereunder. 
  
 (b) NMG and Bank shall each maintain an information security program that is designed to meet all requirements of Applicable Law, including, at a minimum,
maintenance of an information security program that is designed to: (i) ensure the security and confidentiality of the Cardholder Data and the NMG Shopper Data; (ii) protect against any anticipated threats or hazards to the security or integrity of
the Cardholder Data and the NMG Shopper Data; (iii) protect against unauthorized access to or use of the Cardholder Data and the NMG Shopper Data; and (iv) ensure the proper disposal of Cardholder Data and NMG Shopper Data. Additionally, such
security measures shall meet current industry standards and shall be at least as protective as those used by each Party to protect its other confidential customer information. Each Party shall use the same degree of care in protecting the Cardholder
Data and the NMG Shopper Data against unauthorized disclosure as it accords to its own confidential customer information, but in no event less than a reasonable standard of care. In particular, Bank shall treat NMG Shopper Data as if it were
“customer information” for purposes of the regulations above. In the event a Party becomes aware of any unauthorized use of or access to Cardholder Data, such Party shall immediately notify the other Party and shall cooperate with such
other Party, as it deems necessary or as required by Applicable Law, (x) to assess the nature and scope of such incident, (y) to contain and control such incident to prevent further unauthorized access to or use of Cardholder Data, and (z) to
provide prompt notice to affected Cardholders to the extent required by Applicable Law or otherwise with the approval of the Management 

  

 34 

 
Committee. In the event Bank becomes aware of any unauthorized use of or access to NMG Shopper Data, Bank shall immediately notify the NMG Companies and
shall cooperate with them, as they deem necessary or as required by Applicable Law, (x) to assess the nature and scope of such incident, (y) to contain and control such incident to prevent further unauthorized access to or use of NMG Shopper Data,
and (z) to provide prompt notice to affected NMG Shoppers to the extent required by Applicable Law or otherwise with the approval of the Management Committee. The cost and expenses of any such notice shall be borne solely by the Party that
experienced the unauthorized use of or access to Cardholder Data or NMG Shopper Data. 
  
 (c) The NMG Companies shall, subject to Applicable Law, promptly provide to Bank a complete list of any Persons who (i) after the Effective Date, have requested to be on the NMG Companies’ “do not call”
list and/or (ii) have requested to be on “do not mail” lists (or other similar lists), and Bank shall promptly comply with such requests with respect to its solicitation of NMG Credit Cards and Approved Ancillary Products. Bank shall,
subject to Applicable Law, promptly provide to the NMG Companies a complete list of any Cardholders who (i) after the Effective Date, have requested to be on Bank’s “do not call” list and/or (ii) have requested to be on “do not
mail” lists (or other similar lists) in connection with their Cardholder relationship with Bank and the NMG Companies shall promptly comply with such requests with respect to its solicitations. 
  
 6.2 Cardholder Data. 
  
 (a) As among the Parties hereto, the Cardholder Data shall be the property
of and exclusively owned by Bank. 
  
 (b) The Program Privacy
Policy applicable to the Cardholder Data is attached as Schedule 6.2 hereto. Any modifications to the Program Privacy Policy shall be approved by the Management Committee, provided that the Program Privacy Policy shall comply with Applicable
Law at all times. 
  
 (c) Bank shall not use, or permit to be
used, the Cardholder Data, except as provided in this Section 6.2. Bank may use the Cardholder Data in compliance with Applicable Law and the Program Privacy Policy solely (i) for purposes of soliciting or marketing (in each case, solely as directed
by the NMG Companies or the Management Committee) or servicing customers listed in the Cardholder Data for NMG Credit Cards, Approved Ancillary Products, and any other products and services approved by the Management Committee, (ii) as otherwise
necessary to carry out its obligations or exercise its rights hereunder, or (iii) as required by Applicable Law. Bank has no rights to use the Cardholder Data for marketing purposes except as expressly provided herein. 
  
 (d) Bank shall not disclose, or permit to be disclosed, the Cardholder Data,
except as provided in this Section 6.2. Bank shall not, directly or indirectly, sell or otherwise transfer any right in or to the Cardholder Data other than to NMG or any of its Affiliates. Bank may disclose the Cardholder Data in compliance with
Applicable Law and the Program Privacy Policy solely: 
  
 (i) to
its authorized subcontractors in connection with a permitted use of such 

  

 35 

 
Cardholder Data under this Section 6.2, provided that each such authorized subcontractor agrees in a written agreement satisfactory to NMG and Bank to
maintain all such Cardholder Data as strictly confidential and not to use or disclose such information to any Person other than Bank or an NMG Company, except as required by Applicable Law or any Governmental Authority (after giving Bank and the NMG
Companies prior notice and an opportunity to defend against such disclosure); provided, further, that each such authorized subcontractor maintains, and agrees in writing to maintain, an information security program that is designed to
meet all requirements of Applicable Law, including, at a minimum, maintenance of an information security program that is designed to: (w) ensure the security and confidentiality of the Cardholder Data; (x) protect against any anticipated threats or
hazards to the security or integrity of the Cardholder Data; (y) protect against unauthorized access to or use of the Cardholder Data; and (z) ensure the proper disposal of Cardholder Data; and provided, further, that each such
authorized subcontractor agrees to notify promptly Bank and the NMG Companies of any unauthorized disclosure, use, or disposal of, or access to, Cardholder Data and to cooperate with Bank and the NMG Companies in any investigation thereof and
remedial action with respect thereto; 
  
 (ii) to its Affiliates,
and its and such Affiliates’ employees, attorneys and accountants with a need to know such Cardholder Data in connection with a permitted use of such Cardholder Data under this Section 6.2; provided that (A) any such Person is bound by
terms substantially similar to this Section 6.2 as a condition of employment or of access to Cardholder Data or by professional obligations imposing comparable terms; and (B) Bank shall be responsible for the compliance by each such Person with the
terms of this Section 6.2; 
  
 (iii) to any Governmental Authority
with authority over Bank (A) in connection with an examination of Bank; or (B) pursuant to a specific requirement to provide such Cardholder Data by such Governmental Authority or pursuant to compulsory legal process; provided that Bank seeks
the full protection of confidential treatment for any disclosed Cardholder Data to the extent available under Applicable Law governing such disclosure, and with respect to clause (B), to the extent permitted by Applicable Law, Bank (1) provides at
least ten (10) Business Days’ prior notice of such proposed disclosure to NMG if reasonably possible under the circumstances, and (2) seeks to redact the Cardholder Data to the fullest extent possible under Applicable Law governing such
disclosure; or 
  
 (iv) to the extent permitted in the Risk
Management Policies and Operating Procedures, to any consumer reporting agency in accordance with the federal Fair Credit Reporting Act. 
  
 (e) To the extent Bank has access to the following information in accordance with the provisions of this Agreement and subject to Applicable Law and the
Program Privacy Policy, Bank shall transmit to the NMG Companies at such times as may be requested by NMG and in formats agreed to by the Parties in advance from time to time: 
  
 (i) for any customer who has applied for an NMG Credit Card, regardless of the marketing channel of such application: (A)
the customer’s name, address, email address, telephone number, social security number and all other information supplied on the application or prescreened response submitted by the customer; (B) an indication of whether or not the customer has
been approved for an NMG Credit Card; and (C) if the customer has been approved for an NMG Credit Card or Non-Card Payment Plan, the NMG Credit Card or Non-Card Payment Plan issued (or to be issued) to such customer; 
  

 36 

 (ii) for each Cardholder, joint-Cardholder and authorized buyer, (1) such person’s name, address,
email address, telephone number, social security number and Account number; (2) any reported change to any of the foregoing information; (3) transaction and experience data; and (4) any such other Cardholder Data as the NMG Companies may reasonably
request; 
  
 (iii) the Cardholder’s name and account number
for any Account that is delinquent; 
  
 (iv) the Cardholder’s
name and account number for any Account that has been closed; and 
  
 (v) the Cardholder Data for all categories of information available on the NMG Companies’ credit Systems as of the date hereof. 
  
 Notwithstanding the foregoing, no Party hereto shall be required to provide any information on a personally identifiable basis if the provision of such personally
identifiable information would cause such Party to be considered a “consumer reporting agency” for purposes of the Fair Credit Reporting Act. 
  
 (f) Bank shall cooperate with the NMG Companies to provide NMG and its Affiliates with the maximum ability permissible under Applicable Law and the
Program Privacy Policy to receive, use and disclose the Cardholder Data, including, as necessary or appropriate, through use of consents or opt-out provisions, in each case as directed by the NMG Companies. Without limiting the foregoing, NMG and
each of its Affiliates may receive, use and disclose the Cardholder Data in compliance with Applicable Law and the Program Privacy Policy (i) for purposes of promoting the Program or promoting NMG Goods and Services, (ii) as otherwise necessary to
carry out its obligations under this Agreement, and (iii) as otherwise permitted by Applicable Law. 
  
 (g) The NMG Companies may use the Cardholder Data in compliance with Applicable Law and the Program Privacy Policy. Each of the NMG Companies may disclose
the Cardholder Data in compliance with Applicable Law and the Program Privacy Policy solely: 
  
 (i) to its existing subcontractors as of the Effective Date and to authorized subcontractors that enter into agreements with an NMG Company after the Effective Date (“Future Subcontractors”) in
connection with a permitted use of such Cardholder Data under this Section 6.2, provided that each such existing subcontractor and Future Subcontractor agrees in a written agreement satisfactory to NMG and Bank to maintain all such Cardholder
Data as strictly confidential in perpetuity and not to use or disclose such information to any Person other than an NMG Company or Bank, except as required by Applicable Law or any Governmental Authority (after giving the NMG Companies prior notice
and an opportunity to defend against such disclosure); provided, further, that each such existing subcontractor and Future Subcontractor maintains, and agrees in writing to maintain, an information security program that is designed to
meet all requirements of Applicable Law, including, at a minimum, maintenance of an 

  

 37 

 
information security program that is designed to: (w) ensure the security and confidentiality of the Cardholder Data; (x) protect against any anticipated
threats or hazards to the security or integrity of the Cardholder Data; (y) protect against unauthorized access to or use of the Cardholder Data; and (z) ensure the proper disposal of Cardholder Data; and provided, further, that each
such existing subcontractor and Future Subcontractor agrees to notify promptly Bank and the NMG Companies of any unauthorized disclosure, use, or disposal of, or access to, Cardholder Data and to cooperate with Bank and the NMG Companies in any
investigation thereof and remedial action with respect thereto; 
  
 (ii) to its Affiliates, and its and such Affiliates’ employees, attorneys and accountants with a need to know such Cardholder Data in connection with a permitted use of such Cardholder Data under this Section 6.2; provided that
(A) any such Person is bound by terms substantially similar to this Section 6.2 as a condition of employment or of access to Cardholder Data or by professional obligations imposing comparable terms; and (B) the NMG Companies shall be responsible for
the compliance by each such Person with the terms of this Section 6.2; or 
  
 (iii) to any Governmental Authority with authority over such NMG Company (A) in connection with an examination of such NMG Company; or (B) pursuant to a specific requirement to provide such Cardholder Data by such
Governmental Authority or pursuant to compulsory legal process; provided that such NMG Company seeks the full protection of confidential treatment for any disclosed Cardholder Data to the extent available under Applicable Law governing such
disclosure, and with respect to clause (B), to the extent permitted by Applicable Law, such NMG Company (1) provides at least ten (10) Business Days’ prior notice of such proposed disclosure to Bank if reasonably possible under the
circumstances, and (2) seeks to redact the Cardholder Data to the fullest extent possible under Applicable Law governing such disclosure. 
  
 (h) With respect to the sharing, use and disclosure of the Cardholder Data following the termination of this Agreement: 
  
 (i) the rights and obligations of the Parties under this Section 6.2 shall
continue through any Termination Period; 
  
 (ii) if NMG exercises
its rights under Section 17.2, Bank shall transfer its right, title and interest in the Cardholder Data to NMG or its Nominated Purchaser as part of such transaction, and Bank’s right to use and disclose the Cardholder Data shall terminate upon
the termination of the Termination Period; and 
  
 (iii) if NMG
provides notice that it shall not exercise its rights under Section 17.2, NMG and its Affiliates’ right to use and disclose the Cardholder Data hereunder shall terminate upon the termination of the Termination Period. 
  
 6.3 NMG Shopper Data; NMG Prospect Data. 
  
 (a) Bank acknowledges that the NMG Companies gather information about
purchasers of NMG Goods and Services and that NMG and its Affiliates have rights to use and disclose such information independent of whether such information also constitutes Cardholder 

  

 38 

 
Data. As between the NMG Companies and Bank, all the NMG Shopper Data shall be owned exclusively by the NMG Companies. Bank acknowledges and agrees that it
has no proprietary interest in the NMG Shopper Data. To the extent Bank is the direct recipient of such data, it shall provide such data to the NMG Companies in such format and at such times as shall be specified by NMG. Bank shall cooperate in the
maintenance of the NMG Shopper Data and other data, including by incorporating in the Application and Cardholder Agreement provisions mutually agreed to by the Parties pursuant to which applicants and Cardholders shall agree that they are providing
their identifying information and all updates thereto and all transaction data from NMG Channels to both Bank and NMG and its Affiliates. For the avoidance of doubt, the following information shall be deemed NMG Shopper Data: 
  
 (i) for any customer who has applied for an NMG Credit Card, regardless of
the channel through which such application was completed or submitted (1) the customer’s name, address, email address, telephone number, social security number and all other commercially reasonable information supplied on the application or
prescreened response submitted by the customer; and (2) an indication of whether or not the customer has been approved for an NMG Credit Card; and 
  
 (ii) for any Cardholder, (1) the Cardholder’s name, address, email address, telephone number, social security number and Account number; (2) any
reported change to any of the foregoing information; and (3) Cardholder transaction and experience data in the NMG Channels at a detailed, line-item and SKU level that provides all detail provided to NMG and its Affiliates prior to the Effective
Time. 
  
 (b) Subject to compliance with Applicable Law,
NMG’s privacy policies, the Marketing Plan and such criteria (including format) as may be mutually agreed to from time to time, the NMG Companies shall make available to Bank, free of charge, a list of customers of NMG and its Subsidiaries who
the NMG Companies have determined are available to be solicited for Accounts under the Program (the “NMG Prospect List”). As between the NMG Companies and Bank, the NMG Prospect List shall be owned exclusively by the NMG Companies.
Bank acknowledges and agrees that it has no proprietary interest in the NMG Prospect List. 
  
 (c) Bank shall not use, or permit to be used, directly or indirectly, the NMG Shopper Data, except to transfer such data to the NMG Companies to the extent received by Bank. Bank shall not use, or permit to be used,
the NMG Prospect List except as provided in this Section 6.3(c). Bank may use the NMG Prospect List in compliance with Applicable Law solely for purposes of soliciting customers listed in the NMG Prospect List for Accounts or as required by
Applicable Law. 
  
 (d) Bank shall not disclose, or permit to be
disclosed, the NMG Shopper Data or the NMG Prospect List, except as provided in this Section 6.3. Bank shall not, directly or indirectly, sell or otherwise transfer any right in or to the NMG Shopper Data or the NMG Prospect List (all such rights
belonging exclusively to the NMG Companies). Bank may disclose the NMG Shopper Data and the NMG Prospect List in compliance with Applicable Law solely: 
  
 (i) to its authorized subcontractors in connection with a permitted use of such 

  

 39 

 
NMG Shopper Data or NMG Prospect List under this Section 6.3, provided that each such authorized subcontractor agrees in writing to maintain all such
NMG Shopper Data or NMG Prospect List as strictly confidential in a manner satisfactory to NMG and not to use or disclose such information to any Person other than Bank or an NMG Company, except as required by Applicable Law or any Governmental
Authority (after giving Bank and the NMG Companies prior notice and an opportunity to defend against such disclosure); provided, further, that each such authorized subcontractor maintains, and agrees in writing to maintain, an
information security program that is designed to meet all requirements of Applicable Law, including, at a minimum, maintenance of an information security program that is designed to: (w) ensure the security and confidentiality of the NMG Shopper
Data and NMG Prospect List; (x) protect against any anticipated threats or hazards to the security or integrity of the NMG Shopper Data and NMG Prospect List; (y) protect against unauthorized access to or use of the NMG Shopper Data and the NMG
Prospect List; and (z) ensure the proper disposal of NMG Shopper Data and the NMG Prospect List; and provided, further, that each such authorized subcontractor agrees to notify promptly Bank and the NMG Companies of any unauthorized
disclosure, use, or disposal of, or access to, NMG Shopper Data or the NMG Prospect List and to cooperate with the Bank and the NMG Companies in any investigation thereof and remedial action with respect thereto; 
  
 (ii) to its Affiliates, and its and such Affiliates’ employees,
attorneys and accountants, with a need to know the NMG Shopper Data or NMG Prospect List in connection with a permitted use of the NMG Shopper Data or NMG Prospect List under this Section 6.3; provided that (A) any such Person is bound by
terms substantially similar to this Section 6.3 as a condition of employment, of access to the NMG Shopper Data or NMG Prospect List or by professional obligations imposing comparable terms; and (B) Bank shall be responsible for the compliance by
each such Person with the terms of this Section 6.3; or 
  
 (iii)
to any Governmental Authority with authority over Bank (A) in connection with an examination of Bank; or (B) pursuant to a specific requirement to provide the NMG Shopper Data or NMG Prospect List by such Governmental Authority or pursuant to
compulsory legal process; provided that Bank seeks the full protection of confidential treatment for any disclosed NMG Shopper Data or NMG Prospect List, as the case may be, to the extent available under Applicable Law governing such
disclosure, and with respect to clause (B), to the extent permitted by Applicable Law, Bank (1) provides at least ten (10) Business Days’ prior notice of such proposed disclosure to NMG if reasonably possible under the circumstances, and (2)
seeks to redact the NMG Shopper Data or NMG Prospect List to the fullest extent possible under Applicable Law governing such disclosure. 
  
 (e) Upon the termination of this Agreement, without limiting Bank’s rights and obligations with respect to the Cardholder Data pursuant to Section
17.5, Bank’s rights to use and disclose the NMG Shopper Data and NMG Prospect List shall terminate. Promptly following such termination, Bank shall return or destroy all the NMG Shopper Data and NMG Prospect Lists and shall certify such return
or destruction to the NMG Companies upon request. 
  

 40 

 ARTICLE VII 
  
 OPERATING STANDARDS 
  
 7.1 Reports. 
  
 (a) Within fifteen (15) days after the end of each Fiscal Month or such other time as may be agreed by the Parties with respect to particular reports,
Bank shall provide to the Management Committee and NMG the reports specified in Schedule 7.1(a)(i) (which reports shall be reported on a Fiscal Month, calendar month or cycles-basis, as agreed upon by the parties), and such other reports as are
mutually agreed to by the Parties from time to time. Within fifteen (15) days after the end of each Fiscal Month or such other time as may be agreed by the Parties with respect to particular reports, NMG shall provide to the Management Committee and
Bank the reports specified in Schedule 7.1(a)(ii) (which reports shall be reported on a Fiscal Month, calendar month or cycles-basis, as agreed upon by the parties), and such other reports as are mutually agreed to by the Parties from time to time.

  
 (b) Within fifteen (15) days after the end of each Fiscal
Month other than the last Fiscal Month of each Fiscal Year, NMG Servicer shall deliver to Bank a statement, in the form set forth on Schedule 7.1(b), setting forth all information required to determine the payments to be made by the Parties pursuant
to this Agreement in respect of such Fiscal Month. Each such statement shall be known as a “Monthly Settlement Sheet.” 
  
 (c) Within thirty (30) days after the end of each Fiscal Year, NMG Servicer shall deliver to Bank a statement, in the form set forth on Schedule 7.1(c),
setting forth all information required to determine the payments to be made by the parties pursuant to this Agreement in respect of the last Fiscal Month of such Fiscal Year and any annual payments to be made in respect of such Fiscal Year. Each
such statement shall be known as a “Year-End Settlement Sheet”. 
  
 7.2 Servicing.  
  
 (a) As Services are transferred by NMG to Primary Servicer pursuant to the Servicing Agreement, Primary Servicer shall perform such transferred Services in accordance with the terms and conditions of this Agreement, the Risk Management
Policies and the Operating Procedures. Without limiting the foregoing, Primary Servicer shall service the Accounts in compliance with Applicable Law, in such a way as to not disparage or embarrass the NMG Companies or their names, with a level of
service to Cardholders and with no less care and diligence than the degree of care and diligence employed by NMG prior to the Effective Date. In addition, without limiting the foregoing, with respect to the Services to be performed by Primary
Servicer, Primary Servicer agrees that it shall perform such functions with no less care and diligence than that degree of care and diligence employed by it in servicing the Comparable Partner Programs. 
  
 (b) Upon transfer by NMG of any services pursuant to the Servicing Agreement,
the Primary Servicer shall accept appointment as servicer with respect to such Services and shall be required to meet the SLAs applicable to Primary Servicer for such Services set forth in Schedule 

  

 41 

 
7.3(a) (as such SLAs may be amended from time to time in accordance with this Agreement). Upon the date of the foregoing transfer, NMG shall be released from
any further obligation with respect to the performance of such Services. In the event that customer service is transferred to Primary Servicer as a transferred Service in accordance with the Servicing Agreement and this Section 7.2(b), Primary
Servicer shall continue to monitor the customer disputes in substantially the same manner as is described in the Dispute Resolution and Service Profile Report Process section of the Operating Procedures. 
  
 (c) Upon transfer of any of the Services to Primary Servicer in accordance
with Section 2.03(b) of the Servicing Agreement and Section 7.2(b), the amount payable to Servicer set forth in Schedule 9.1(a)(i) shall be adjusted as set forth in Schedule 9.1(a)(i) in order to reflect the reduction of Services being performed by
Servicer and the assumption of the performance of such Services by Primary Servicer, which transferred Services shall be performed at the sole cost and expense of the Primary Servicer. 
  
 (d) Notwithstanding Section 7.2(b), Primary Servicer and NMG agree that the Documentation Services shall be transferred to
Primary Servicer as soon as practicable after the date hereof (the date of such transfer, the “Documentation Services Transition Date”) and, upon such transfer, Primary Servicer shall be required to meet the SLAs applicable to the
Documentation Services set forth in Schedule 7.3(a). 
  
 (e)
Primary Servicer shall maintain records relating to its performance of the Services in accordance with the record retention policies set forth on Schedule 4.4(f). Records may be kept in either paper or electronic form. Primary Servicer shall
retrieve, reproduce and deliver to NMG any records reasonably requested from time to time by NMG for the purpose of providing customer assistance or resolving customer disputes, and NMG shall compensate Primary Servicer on demand for the reasonable
costs and expenses associated with such retrieval, reproduction and delivery. 
  
 (f) Primary Servicer shall have the right to perform any portion of the Services through one or more subservicers; provided that (i) any subservicer that is not an Affiliate of Primary Servicer shall be subject
to approval pursuant to Article III and (ii) Primary Servicer shall remain fully responsible to NMG for the portion of the Services performed by any subservicer(s) (including its Affiliates). Notwithstanding the foregoing, to the extent Primary
Servicer subcontracts or outsources to any third party any Services as of the date hereof, Primary Servicer may continue to subcontract or outsource such Services to such third party (and Primary Servicer shall be fully responsible for the
performance of such subcontracted or outsourced Services). 
  
 (g)
Notwithstanding any arrangement whereby Bank provides any Services through an Affiliate (or third party as permitted under Section 7.2(f)), Bank shall remain obligated and liable to the NMG Companies for the provision of such Services without
diminution of such obligation or liability by virtue of such arrangement. 
  
 (h) This Section 7.2, Section 7.3 and the Servicing Agreement shall only apply to the servicing of all Accounts other than the Non-Store Accounts. 
  

 42 

 7.3 Service Level Standards. 
  
 (a) Primary Servicer shall perform the applicable Services in accordance with the SLAs set forth on Schedule 7.3(a).

  
 (b) Primary Servicer shall report to the NMG Companies
monthly, in a mutually agreed upon format and on a calendar month basis, Primary Servicer’s performance under each of the SLAs set forth on Schedule 7.3(a). If Primary Servicer fails to meet any SLA, Primary Servicer shall (i) immediately
report to the Management Committee the reasons for the SLA failure(s); and (ii) promptly take any action reasonably necessary to correct and prevent recurrence of such failure(s). 
  
 (c) With respect to any SLA set forth on Schedule 7.3(a), the provisions set forth in Schedule 7.3(c) shall apply.

  
 (d) Throughout the Term, Primary Servicer shall maintain a
disaster recovery and business continuity plan that complies with Applicable Law and is consistent with plans maintained for its Comparable Partner Programs. Primary Servicer shall be prepared to and have the ability to implement such plan if
necessary. Primary Servicer shall provide NMG with access to review such plan upon request. Primary Servicer shall test the plan annually and shall promptly implement such plan upon the occurrence of a disaster or business interruption.
Primary Servicer shall be excused from its failure to meet any applicable SLAs that result directly from the failure of any of the NMG Systems. 
  
 7.4 Credit Systems. 
  
 (a) The NMG Companies and Bank shall work together (including through a subcommittee of the Management Committee formed for this purpose) to develop a
mutually agreeable plan relating to the Credit Systems, which may include a conversion plan designed to convert such data to the Bank Systems. Subject to the satisfaction of each of the requirements set forth in Section 7.4(b), at such time, if any,
when both NMG and Bank are satisfied with the terms of such conversion plan and have concluded that such conversion will further the Program Objectives and provide cost efficiencies and features and functionality superior to those available on the
NMG Systems without an unacceptable level of Program disruption, such conversion shall be implemented (the date of any such conversion the “Systems Transition Date”). Bank shall bear all out-of-pocket costs and expenses associated
with the Systems conversion (whether incurred by Bank or any of its Affiliates or NMG or any of its Affiliates). 
  
 (b) The Parties acknowledge and agree that no Systems conversion shall occur pursuant to Section 7.4(a) in absence of satisfaction of each of the
following requirements: 
  
 (i) Bank shall ensure that all
identified features and functionality available on the NMG Systems prior to the Systems Transition Date (including data gathering, interface capabilities with the NMG Companies’ other Systems, Loyalty Program support and core systems/customer
service functionality) are available on the Bank Systems as of the Systems Transition Date to the extent the NMG Systems are to be converted to the Bank Systems; 
  

 43 

 (ii) Bank shall ensure that all features and functionality set forth in Schedule 7.4(b) are available on
the Bank Systems as of the Systems Transition Date; 
  
 (iii) all
existing credit data feeds used by NMG or any of its Affiliates in connection with the Credit Card Business or otherwise prior to the Effective Date shall have been replicated on the Bank Systems prior to the Systems Transition Date; and all data
feeds necessary to provide NMG with the information necessary to prepare the Monthly Settlement Sheets and Yearly Settlement Sheets pursuant to Section 7.1 shall have been created prior to the Systems Transition Date; 
  
 (iv) Bank shall provide and the Bank Systems shall support the Internet
Services described in Section 4.8; 
  
 (v) Bank shall keep the
same structure of Account numbers; 
  
 (vi) without limiting the
foregoing, the Bank Systems shall interface with the NMG Systems that are not converted to Bank Systems in a manner reasonably acceptable to NMG; 
  
 (vii) Bank shall have a disaster recovery and business continuity plan applicable to the Bank Systems as set forth in Section 7.3(d) and the Bank shall be
prepared to and have the ability to implement such plan if necessary; 
  
 (viii) Bank shall have identified and implemented all hardware and other Systems changes necessary to ensure that the Bank Systems will be compatible with those NMG Systems that will interface with the Bank Systems, including the POS
Systems of NMG and its Affiliates; and 
  
 (ix) Bank shall provide
training to all employees of NMG, its Subsidiaries and its Licensees who use the Bank Systems. 
  
 (c) Prior to the Systems Transition Date, the Parties shall agree on a statement of work covering the development and testing of, and conversion to, the Bank Systems. 
  
 (d) Neither Party shall make any change to any of its Systems that would
render them incompatible in any way with the other Party’s or its Affiliates’ Systems or require the other Party or its Affiliates (or the Retail Merchants) to make any change to any of their Systems (including any POS terminals) or reduce
or restrict interfacing or System feeds, in any such case without the prior approval of the Management Committee. Neither Party will make any material change to its Systems with respect to the Program without the prior approval of the Management
Committee. 
  
 7.5 Systems Interface; Technical Support.

  
 (a) Required Interfaces. 
  
 (i) The NMG Companies and Bank shall identify, prior to the Effective Date,
the Systems interfaces required to be sustained among the NMG Companies and Bank. The 

  

 44 

 
NMG Companies and Bank shall maintain such interfaces and cooperate in good faith with each other in connection with any modifications to such interfaces as
may be requested by either Party from time to time. 
  
 (ii) Each
of the NMG Companies and Bank agrees to maintain at its own expense its respective Systems interfaces so that the operation of the Systems as a whole is at all times no less functional than prior to the Effective Date. Bank agrees to provide
sufficient personnel to support the Systems interfaces required to be sustained among the NMG Companies and Bank. 
  
 (b) Additional Interfaces; Interface Modifications. All requests for new interfaces, modifications to existing interfaces and terminations of
existing interfaces shall be presented to the Management Committee for approval. Upon approval, the Parties shall work in good faith to establish the requested interfaces or modify or terminate the existing interfaces, as applicable, on a timely
basis. Except as otherwise provided herein (including in Section 7.4), all costs and expenses with respect to any new interface or interface modification or termination shall be borne by the requesting Party unless otherwise determined by the
Management Committee. 
  
 (c) Secure Protocols. The Parties
shall use secure protocols for the transmission of data from Bank and its Affiliates, on the one hand, to NMG and its Affiliates, on the other hand, and vice versa. 
  
 7.6 Customer Management Systems. Bank hereby agrees to establish the Customer Management System with the features set
forth in Schedule 7.6 by the dates specified in such schedule. The Customer Management System shall be established and maintained by Bank at its own expense in order to support NMG in the marketing of the Program and the Credit Card Business.
 
  
 ARTICLE VIII 
  
 MERCHANT SERVICES 
  
 8.1 Transmittal and Authorization of NMG Charge Transaction Data. NMG
shall, and shall cause its Subsidiaries and Licensees (such Subsidiaries and Licensees, together with NMG, the “Retail Merchants”) to, accept the NMG Credit Cards or Non-Card Payment Plans for NMG Goods and Services. The Retail
Merchants shall transmit NMG Charge Transaction Data for authorization of NMG Transactions to Bank as provided in the Operating Procedures. NMG Servicer, on Bank’s behalf, shall authorize or decline NMG Transactions on a real time basis as
provided in the Operating Procedures, including transactions involving split-tender (i.e., a portion of the total transaction amount is billed to an NMG Credit Card or Non-Card Payment Plan and the remainder is paid through one or more other forms
of payment), transactions over the phone, on-line or hand keyed, as applicable, or down-payments on NMG Goods and Services for later delivery. If any Retail Merchant is unable to obtain authorizations for NMG Transactions for any reason, such Retail
Merchant may complete such NMG Transactions without receipt of further authorization as provided in the Operating Procedures. 
  

 45 

 8.2 POS Terminals. The Retail Merchants shall maintain POS terminals capable of processing NMG
Credit Card, Non-Card Payment Plan and Account transactions as handled as of the Effective Date. To the extent that the Retail Merchants are required to make changes to any POS terminal (including hardware and software) in order to process NMG
Transactions and transmit NMG Charge Transaction Data under this Agreement as a result of any System conversion contemplated by Section 7.4 or any other change or modification to any Bank System or a new Bank System approved by the Management
Committee, Bank shall pay the costs and expenses associated with such changes.  
  
 8.3 In-Store Payments. The Retail Merchants may accept In-Store Payments from Cardholders on their Accounts in accordance with the Operating Procedures, the Risk Management Policies and any procedures required
under Applicable Law. The Retail Merchants shall, as necessary, provide proper endorsements on such items. If the Retail Merchants receive any In-Store Payments, NMG shall, directly or through its Affiliates, be deemed to hold such In-Store Payments
in trust for Bank until such Payments are either delivered to Bank or applied to reduce amounts payable by Bank to NMG pursuant to Section 8.4(b). Bank hereby grants to each of the NMG Companies and the Retail Merchants a limited power of attorney
(coupled with an interest) to sign and endorse Bank’s name upon any form of payment that may have been issued in Bank’s name in respect of any Account. The NMG Companies and Bank shall jointly develop procedures in the Operating Procedures
with respect to the manner in which such In-Store Payments shall be processed (it being understood that such procedures shall provide for immediate credit toward the applicable open-to-buy limits of the respective Account upon receipt of an In-Store
Payment). The NMG Companies, on behalf of the Retail Merchants, shall notify Bank upon receipt of In-Store Payments and Bank shall include the NMG Charge Transaction Data related to such In-Store Payments in the net settlement in respect of the day
immediately following such receipt on the same basis as other NMG Charge Transaction Data. The Retail Merchants shall issue receipts for such payments in compliance with Applicable Law. 
  
 8.4 Settlement Procedures.  
  
 (a) NMG shall transmit NMG Charge Transaction Data to Bank in accordance with the Operating Procedures on each day on which
such Retail Merchants are open for business, other than Sunday. If NMG Charge Transaction Data is received by Bank’s processing center on or before 6:00 am (Central time) on any Business Day on which Bank is open for business, Bank shall
process the NMG Charge Transaction Data and initiate a wire transfer of the payment in respect thereof before 1:00 pm (Central time) on the same Business Day. If the NMG Charge Transaction Data is received after 6:00 am (Central time) on any day a
Retail Merchant is open, or at any time on a day other than a Business Day, Bank shall process the NMG Charge Transaction Data for payment by 1:00 pm (Central time) on the following Business Day. 
  
 (b) Bank shall remit to NMG, for itself and the Retail Merchants, an amount
equal to (i) the total amount of charges identified in all NMG Charge Transaction Data not yet paid in accordance with Section 8.4(a) less (ii) the sum of (A) the total amount of any credits included in such NMG Charge Transaction Data, plus
(B) the total amount of In-Store Payments (if any), plus (C) any amounts charged back to such Retail Merchants pursuant to Section 8.5. The total amount of charges reflected in the NMG Charge Transaction Data shall include the amount of all
Special Discounts such that upon daily settlement of such NMG Charge Transaction Data in 

  

 46 

 
accordance with this Section 8.4(b), Bank shall pay NMG the price of the NMG Goods and Services without giving effect to such discount(s). NMG shall
reimburse Bank for the amount of such discounts on a monthly basis as set forth in Section 8.4(c). 
  
 (c) Not more than five (5) days after the end of each Fiscal Month, NMG Servicer shall deliver or cause to be delivered to Bank a report for such
preceding Fiscal Month of all Special Discounts reflected in the NMG Charge Transaction Data and paid for by Bank in such preceding Fiscal Month (and, in the case of NMG Charge Transaction Data for a credit to an Account, all reversals of Special
Discounts reflected in the credits included in such NMG Charge Transaction Data). The sum of (i) the net amount of Special Discounts paid by Bank with respect to such Special Discounts during such Fiscal Month, as reflected on such report (after
deducting any Special Discounts reversed in respect of NMG Goods and Services for which a credit was issued), plus (ii) an amount equal to the product of such net amount of Special Discounts and the Program Fee Percentage shall be paid by NMG
to Bank within three (3) Business Days of such report. 
  
 (d) NMG
shall be responsible for allocating such remittances among the Retail Merchants as appropriate and Bank shall have no responsibility or liability in connection therewith (it being agreed that Bank has no obligation to accept NMG Charge Transaction
Data directly from, or make remittances to, any person other than NMG). 
  
 8.5 Bank’s Right to Charge Back. Bank shall have the right to charge back to NMG the amount of any Cardholder Indebtedness, including Cardholder Indebtedness incurred prior to the Effective Date with respect to Purchased
Accounts, relating to NMG Charge Transaction Data if with respect to the related NMG Transaction: 
  
 (a) The Cardholder refuses to pay the charge based on a dispute regarding the quality or delivery of NMG Goods and Services representing a valid defense
to payment consistent with Applicable Law; provided that any such refusal constitutes a bona fide claim presented by the Cardholder in good faith in the reasonable opinion of NMG, after consultation with Bank; 
  
 (b) The Cardholder refuses to pay the charge based on a claim of unauthorized
use of the NMG Credit Card at a Retail Merchant; provided that any such refusal constitutes a bona fide claim presented by the Cardholder in good faith in the reasonable opinion of NMG, after consultation with Bank; 
  
 (c) The charge was not for a bona fide sale or delivery of NMG Goods and
Services by or through a NMG Channel; 
  
 (d) The charge slip is a
duplicate of a charge slip previously paid; 
  
 (e) The price of
NMG Goods and Services shown on the charge slip differs from the amount shown on the Cardholder’s copy of the charge slip; 
  
 (f) The charge or Account arose from fraud of any employee or agent in a Retail Merchant; or 
  

 47 

 (g) The Cardholder refuses to pay the charge based on a dispute regarding accuracy of the material NMG
Charge Transaction Data or the charge slip is illegible with respect to such NMG Charge Transaction Data or is missing information in any material respect. 
  
 8.6 Exercise of Chargeback. If Bank exercises its right of chargeback, Bank may set off all amounts charged back against any sums due to the NMG
Companies under this Agreement, or Bank may demand payment from NMG for the full amount of such chargeback. In the event of a chargeback pursuant to this Article VIII, upon payment in full of the related amount by NMG, Bank shall immediately assign
to NMG or the relevant Retail Merchant, without any representation, warranty or recourse, (i) all right to payments of amounts charged back in connection with such Cardholder charge, and (ii) any security interest granted by the NMG Companies under
Section 19.1. Bank shall cooperate fully in any effort by the NMG Companies to collect the chargeback amount, including by executing and delivering any document necessary or useful to such collection efforts. 
  
 8.7 No Merchant Discount. None of NMG, its Affiliates or the Retail
Merchants shall be required to pay any Merchant Discount on any NMG Transaction. Bank shall directly process the NMG Transactions such that the Retail Merchants do not incur any merchant acquirer/processor or similar fees. 
  
 ARTICLE IX 
  
 PROGRAM ECONOMICS 
  
 9.1 NMG Compensation. 
  
 (a) Payments. 
  
 (i) Not later than 1:00 pm (Central time) on each Business Day, Bank shall
pay to NMG an amount equal to the amount set forth on Schedule 9.1(a)(i) with respect to the Accounts other than the Non-Store Accounts. 
  
 (ii) Not later than 1:00 pm (Central time) on the tenth (10th) Business Day after the end of each Fiscal Month, Bank shall pay NMG the amounts determined in accordance with Schedule 9.1(a)(ii) with respect to the Accounts other than the Non-Store Accounts.

  
 (iii) Not later than 1:00 pm (Central time) on the tenth
(10th) Business Day following the receipt of the Year-End Settlement Sheet, each Party shall pay to the other Party
the amounts, if any, determined in accordance with such Year-End Settlement Sheet. 
  
 (iv) On the dates and times agreed to by the Parties with respect to the Dual-Line Credit Cards pursuant to Section 2.2(c)(ii), Bank shall pay to NMG the amounts payable with respect to such Dual-Line Credit Cards.

  
 (v) Such amounts shall be paid to NMG or Bank, as the case may
be, regardless of whether any amounts are disputed by Bank or NMG. For the avoidance of doubt, any such payment shall not be deemed a waiver of, or in any other way limit, a Party’s right to pursue any dispute with respect to such payment in
accordance with the terms of this Agreement and each of Bank or NMG may invoke the dispute resolution procedures set forth herein following payment of such amounts. 
  

 48 

 (b) Form of Payment. All payments pursuant to this Section 9.1 shall be made by wire transfer of
immediately available funds to an account designated in writing by NMG or Bank, as the case may be, unless otherwise agreed upon by the Parties in writing. 
  
 9.2 Dispute Resolution. Any disputes regarding the amounts owed under this Agreement shall be resolved in accordance with Section 12.3. 

 
 ARTICLE X 
  
 INTELLECTUAL PROPERTY 
  
 10.1 The NMG Licensed Marks. 
  
 (a) Grant of License to Use the NMG Licensed Marks. Subject to the
terms and conditions of this Agreement, NMG hereby grants to Bank a non-exclusive, royalty-free, non-transferable right and license to use the NMG Licensed Marks (i) with respect to the Program in the United States in connection with the creation,
establishment, marketing and administration of, and the provision of services related to, the Program and (ii) in connection with any sale permitted by this Agreement of the Accounts and Cardholder Indebtedness to third parties for liquidation. All
use of the NMG Licensed Marks shall be in accordance with this Agreement and any Trademark Style Guide delivered by NMG to Bank from time to time (which NMG shall so deliver). All uses of the NMG Licensed Marks shall require the prior written
approval of NMG. To the extent Bank delegates any of its rights or obligations hereunder to any authorized Affiliate and/or authorized third party in accordance with the terms and conditions of this Agreement, Bank may sublicense its rights in the
NMG Licensed Marks hereunder to such authorized Person; provided that such Person shall agree to comply with all of the terms and conditions of the use of the NMG Licensed Marks hereunder and Bank shall remain liable for such Person’s
failure to so comply. Except as expressly set forth in this Section 10.1, the rights granted pursuant to this Section 10.1 are solely for use of Bank and may not be sublicensed without the prior written approval of NMG. 
  
 (b) New NMG Marks. If NMG or any of its Subsidiaries adopts a
trademark, service mark or other source indicator that is a successor to an NMG Licensed Mark or that NMG has otherwise elected to use in connection with the Program but which is not listed on Schedule 1.1(d) hereto (a “New NMG
Mark”), Bank may request that NMG add such New NMG Mark to Schedule 1.1(d) hereto and license its use hereunder; NMG shall not unreasonably fail to do so, and upon NMG’s written approval of the addition of such New NMG Mark, such New
NMG Mark shall be deemed added to Schedule 1.1(d). 
  
 (c)
Termination of License. Except to the extent otherwise provided in Section 17.5, the license granted in this Section 10.1 shall terminate upon the termination or expiration of this Agreement or, if the purchase option under Section 17.2 is
exercised, the Program Purchase Date. Upon termination of the license granted in this Section 10.1, all rights in the NMG Licensed Marks granted hereunder shall revert to NMG and Bank shall: (i) discontinue 

  

 49 

 
immediately all use of the NMG Licensed Marks, or any of them, and any colorable imitation thereof; and (ii) destroy all unused NMG Credit Cards,
Applications, Account Documentation, Solicitation Materials, periodic statements, materials, displays, advertising and sales literature and any other items bearing any of the NMG Licensed Marks; provided that if the purchase option under
Section 17.2 is exercised, at NMG’s election, such items shall constitute Program Assets and will be transferred and delivered to NMG or its Nominated Purchaser pursuant to Section 17.2. 
  
 (d) Ownership of the NMG Licensed Marks. Bank acknowledges that (i)
the NMG Licensed Marks, all rights therein, and the goodwill associated therewith, are, and shall remain, the exclusive property of NMG, (ii) it shall take no action which shall adversely affect NMG’s exclusive ownership of the NMG Licensed
Marks, or the goodwill associated with the NMG Licensed Marks (it being understood that the collection of Accounts, adverse action letters, and changes in terms of Accounts as required by Applicable Law do not adversely affect goodwill, if done in
accordance with the terms of this Agreement), and (iii) any and all goodwill arising from use of the NMG Licensed Marks by Bank shall inure to the benefit of NMG. Nothing herein shall give Bank any proprietary interest in or to the NMG Licensed
Marks, except the right to use the NMG Licensed Marks in accordance with this Agreement, and Bank shall not contest NMG’s title in and to the NMG Licensed Marks. 
  
 (e) Infringement by Third Parties. Bank shall use reasonable efforts to notify NMG, in writing, promptly upon
acquiring Knowledge of any infringing use of any of the NMG Licensed Marks by any third party. If any of the NMG Licensed Marks is infringed, NMG alone has the right, in its sole discretion, to take whatever action it deems necessary to prevent such
infringing use; provided, however, that if NMG fails to take reasonable steps to prevent infringement of the NMG Licensed Marks and such infringement has an adverse effect upon the Program or the rights of Bank hereunder, Bank
may request that NMG take action necessary to alleviate such adverse impact. Bank shall reasonably cooperate with and assist NMG, at NMG’s expense, in the prosecution of those actions that NMG determines, in its sole discretion, are necessary
or desirable to prevent the infringing use of any of the NMG Licensed Marks. 
  
 10.2 The Bank Licensed Marks. 
  
 (a) Grant of License to Use the Bank Licensed Marks. Subject to the terms and conditions of this Agreement, Bank hereby grants to the NMG Companies a non-exclusive, royalty-free, non-transferable right and license to use the Bank
Licensed Marks in the United States in connection with the creation, establishment, marketing and administration of, and the provision of services related to, the Program. All uses of the Bank Licensed Marks shall be in accordance with this
Agreement and any Trademark Style Guide delivered by Bank to NMG from time to time (which Bank shall so deliver). All uses of the Bank Licensed Marks shall require the prior written approval of Bank. To the extent the NMG Companies delegate any of
their rights or obligations hereunder to any authorized Affiliate and/or authorized third party in accordance with the terms and conditions of this Agreement, the NMG Companies may sublicense their rights in the Bank Licensed Marks hereunder to such
authorized Person; provided that such Person shall agree to comply with all of the terms and conditions of the use of the Bank Licensed Marks hereunder and the NMG Companies shall remain liable for such Person’s failure to so comply.
Except as expressly set forth in this Section 10.2, the rights granted pursuant to this Section 10.2 are solely for use of the NMG Companies and may not be sublicensed without the prior written approval of Bank. 
  

 50 

 (b) New Bank Marks. If Bank adopts a trademark, service mark or other source indicator that is not
listed on Schedule 1.1(a) hereto (for purposes of this Section 10.2, a “New Bank Mark”), NMG may request that Bank add such New Bank Mark to Schedule 1.1(a) hereto and license its use hereunder; Bank shall not unreasonably fail to
do so, and upon Bank’s written approval of the addition of such New Bank Mark, such New Bank Mark shall be deemed added to Schedule 1.1(a). 
  
 (c) Termination of License. The license granted in this Section 10.2 shall terminate upon the termination or expiration of this Agreement or, if
the purchase option under Section 17.2 is exercised, six (6) months after the Program Purchase Date. Upon the termination of the license granted in this Section 10.2, all rights in the Bank Licensed Marks granted hereunder shall revert to Bank and
the NMG Companies shall: (i) discontinue immediately all use of the Bank Licensed Marks, or any of them, and any colorable imitation thereof; and (ii) destroy all unused NMG Credit Cards, Applications, Account Documentation, Solicitation Materials,
periodic statements, materials, displays, advertising and sales literature and any other items, in each case, bearing any of the Bank Licensed Marks. 
  
 (d) Ownership of the Bank Licensed Marks. Each of the NMG Companies acknowledges that (i) the Bank Licensed Marks, all rights therein, and the
goodwill associated therewith, are, and shall remain, the exclusive property of Bank, (ii) it shall take no action which shall adversely affect Bank’s exclusive ownership of the Bank Licensed Marks or the goodwill associated with the Bank
Licensed Marks, and (iii) any and all goodwill arising from use of the Bank Licensed Marks by the NMG Companies shall inure to the benefit of Bank. Nothing herein shall give the NMG Companies any proprietary interest in or to the Bank Licensed
Marks, except the right to use the Bank Licensed Marks in accordance with this Agreement, and the NMG Companies shall not contest Bank’s title in and to the Bank Licensed Marks. 
  
 (e) Infringement by Third Parties. Each of the NMG Companies shall use reasonable efforts to notify Bank, in writing,
promptly upon acquiring Knowledge of any infringing use of any of the Bank Licensed Marks by any third party. If any of the Bank Licensed Marks is infringed, Bank alone has the right, in its sole discretion, to take whatever action it deems
necessary to prevent such infringing use; provided, however, that if Bank fails to take reasonable steps to prevent infringement of the Bank Licensed Marks and such infringement has an adverse effect upon the Program or the rights of
the NMG Companies hereunder, the NMG Companies may request that Bank take action necessary to alleviate such adverse impact. The NMG Companies shall reasonably cooperate with and assist Bank, at Bank’s expense, in the prosecution of those
actions that Bank determines, in its sole discretion, are necessary or desirable to prevent the infringing use of any of the Bank Licensed Marks. 
  
 10.3 Intellectual Property. 
  
 (a) Independently-Owned Intellectual Property. Each Party shall continue to own all of its Intellectual Property that existed as of the Effective
Date. Each Party also shall own all right, title and interest in the Intellectual Property it develops or creates independently of the other Party during the Term. 
  

 51 

 (b) Joint Intellectual Property. Each Party shall have the right to use, license and
otherwise exploit jointly owned Intellectual Property without any restriction or obligation to account to the other Party; provided, however, that no such jointly owned Intellectual Property shall be used by Bank in connection with any
Comparable Partner Program or Competing Retail Program without the prior written consent of NMG. Patents and patentable inventions shall be deemed to be owned jointly, as between the Parties, only if the respective personnel of each Party are deemed
co-inventors under the patent law, and (ii) software and other works of authorship and associated copyrights shall be deemed to be jointly owned only if the Parties are deemed co-authors or co-owners of such software or other work of authorship
under the copyright law. Any other Intellectual Property developed by a substantially equal investment of time, human, intellectual and financial resources by each Party during the Term of this Agreement shall be owned jointly by the Parties. By way
of example and not of limitation, a Party shall not be a joint owner of any such Intellectual Property if its contribution thereto consists solely of data, unless that is the only contribution of the other Party. Otherwise, all patents, patentable
inventions, software, other works of authorship and related copyrights and all other Intellectual Property (and any improvements thereto) shall be deemed to be owned solely by one Party. Thus, to the extent that a work created by one Party is based
on or incorporates Intellectual Property of the other Party, but the Parties are not joint owners as set forth above, then one Party shall be the sole owner of the Intellectual Property in the underlying work and the other Party shall be the sole
owner of the Intellectual Property in the new work. Any information or data provided by or on behalf of one Party to the other Party remains, as between the Parties, the sole property of the providing Party, and if applicable, shall be considered
“Confidential Information” under Section 13.1. Any Intellectual Property, systems or networks of a Party used to process, store or analyze information or data of the other Party remain, as between the Parties, the sole property of the
first Party. 
  
 (c) During and after the Term of this Agreement,
each Party may use, license or otherwise exploit (or permit others to do so) any jointly owned Intellectual Property referenced herein solely at its own risk. 
  

ARTICLE XI 
  
 REPRESENTATIONS, WARRANTIES AND COVENANTS 
  
 11.1 General Representations and Warranties of NMG. Except as Previously Disclosed, NMG makes the following representations and warranties to the
Bank Companies as of the date hereof and as of the Effective Date: 
  
 (a) Corporate Existence. Each NMG Company: (i) is a corporation duly organized, validly existing and in good standing under the laws of the jurisdiction of its incorporation; (ii) is duly licensed or qualified to do business and is
in good standing as a foreign corporation in all jurisdictions in which the conduct of its business or the activities in which it is engaged makes such licensing or qualification necessary, except to the extent that its non-compliance would not
reasonably be expected to have, individually or in the aggregate, a material adverse effect on the 

  

 52 

 
NMG Companies’ ability to perform their obligations hereunder; and (iii) has all necessary licenses, permits, consents or approvals from or by, and has
made all necessary filings and registrations with, all governmental authorities having jurisdiction, to the extent required for the ownership, lease or conduct and operation of its business, except to the extent that the failure to obtain such
licenses, permits, consents or approvals or to make such filings or registrations would not reasonably be expected to have, individually or in the aggregate, a material adverse effect upon the NMG Companies, the Program, the Accounts, Cardholder
Indebtedness or the NMG Companies’ ability to perform their obligations under this Agreement. 
  
 (b) Capacity; Authorization; Validity. Each NMG Company has all necessary corporate power and authority to (i) execute and enter into this
Agreement, and (ii) perform the obligations required of such NMG Company hereunder and the other documents, instruments and agreements relating to the Program and this Agreement executed by such NMG Company pursuant hereto. The execution and
delivery by the NMG Companies of this Agreement and all documents, instruments and agreements executed and delivered by the NMG Companies pursuant hereto, and the consummation by the NMG Companies of the transactions specified herein, have been duly
and validly authorized and approved by all necessary corporate actions of the NMG Companies. This Agreement (i) has been duly executed and delivered by the NMG Companies, (ii) constitutes the valid and legally binding obligation of the NMG
Companies, and (iii) is enforceable in accordance with its terms (subject to applicable bankruptcy, insolvency, reorganization, receivership or other laws affecting the rights of creditors generally and by general equity principles including those
respecting the availability of specific performance). 
  
 (c)
Conflicts; Defaults; Etc. Subject to receipt of any licenses and qualifications required for NMG to perform its servicing obligations under the Servicing Agreement, the execution, delivery and performance of this Agreement by each of the NMG
Companies, their compliance with the terms hereof, and consummation of the transactions specified herein will not (i) conflict with, violate, result in the breach of, constitute an event which would, or with the lapse of time or action by a third
party or both would, result in a default under, or accelerate the performance required by, the terms of any contract, instrument or agreement to which NMG or any of its Subsidiaries is a party or by which they are bound, or to which any of the
assets of NMG or any of its Subsidiaries are subject; (ii) conflict with or violate the articles of incorporation or by-laws, or any other equivalent organizational document(s), of the NMG Companies; (iii) breach or violate any Applicable Law or
Applicable Order, in each case, applicable to the NMG Companies; (iv) require the consent or approval of any other party to any contract, instrument or commitment to which any NMG Company is a party or by which it is bound; or (v) require any filing
with, notice to, consent or approval of, or any other action to be taken with respect to, any Governmental Authority, except, in the cases of clauses (i) and (iii)-(v), for such conflicts, breaches, defaults, violations or failures to obtain such
consents or approvals or make or obtain such filings, notices, consents and approvals as would not reasonably be expected to have, individually or in the aggregate, a material adverse effect upon the NMG Companies, the Program, the Accounts,
Cardholder Indebtedness or the NMG Companies’ ability to perform their obligations under this Agreement. 
  
 (d) No Litigation. No action, claim, litigation, proceeding, arbitration or investigation is pending or, to the Knowledge of NMG, threatened
against NMG or any of its Subsidiaries, at law, in equity or otherwise, by or before any Governmental Authority, to which 

  

 53 

 
NMG or any of its Subsidiaries is a party, which would reasonably be expected to have, individually or in the aggregate, a material adverse effect upon the
NMG Companies, the Program, the Accounts, Cardholder Indebtedness or the NMG Companies’ ability to perform their obligations under this Agreement. 
  
 (e) Compliance with Laws. Except to the extent that any of the following would not reasonably be expected to have, individually or in the
aggregate, a material adverse effect upon the Program or the ability of the NMG Companies to perform their obligations under this Agreement, the NMG Companies are in compliance with all requirements of Applicable Law relating to the Credit Card
Business and neither of the NMG Companies nor any of their Affiliates is subject to any order, directive or restriction of any kind issued by any Governmental Authority that restricts in any respect its ability to perform its obligations under the
Program. 
  
 (f) Servicing Qualifications. NMG is or will
be at the Effective Date licensed and qualified in all jurisdictions necessary to service the Accounts in accordance with all Applicable Laws, except where the failure to be so qualified would not reasonably be expected to have, individually or in
the aggregate, a material adverse effect on the ability of NMG to perform its obligations under this Agreement. 
  
 (g) Books and Records. All books and records of the NMG Companies related to the Credit Card Business have been maintained accurately and in
accordance with all requirements of Applicable Law applicable to the NMG Companies and the Credit Card Business, except for any instances of inaccuracy or noncompliance that would not reasonably be expected to have a material adverse effect on the
ability of the NMG Companies to perform their obligations under this Agreement. 
  
 (h) Insurance. The NMG Companies maintain insurance policies with respect to their properties under such terms and conditions as are (i) commercially reasonable and available from time to time and (ii)
customary for similarly situated Persons engaged in similar business, except in each case for insurance which a failure to maintain would not reasonable be expected to have a material adverse effect on the ability of the NMG Companies to perform
their obligations under this Agreement. 
  
 (i) The NMG
Licensed Marks. NMG has the right, power and authority to grant the rights to use the NMG Licensed Marks expressly granted herein. 
  
 11.2 General Representations and Warranties of the Bank Companies. Except as Previously Disclosed, the Bank Companies hereby make the following
representations and warranties to the NMG Companies as of the date hereof and as of the Effective Date: 
  
 (a) Corporate Existence. Each Bank Company: (i) is duly organized, validly existing and in good standing under the laws of the jurisdiction of its
incorporation; and (ii) is duly licensed or qualified to do business and is in good standing as a foreign entity in all jurisdictions in which the conduct of the its business or the activities in which it is engaged, or proposes to engage pursuant
to this Agreement, makes such licensing or qualification necessary, except to the extent that its non-compliance would not reasonably be expected to have, individually or in the aggregate, a material adverse effect upon the Bank Companies, the
Program, the Accounts, 

  

 54 

 
Cardholder Indebtedness or the Bank Companies’ ability to perform their obligations under this Agreement. The Bank Companies have all necessary
licenses, permits, consents or approvals from or by, and have made all necessary filings and registrations with, all governmental authorities having jurisdiction, to the extent required for the ownership, lease or conduct and operation of their
businesses and the Credit Card Business pursuant to this Agreement, except to the extent that the failure to obtain such licenses, permits, consents or approvals or to make such filings or registrations would not reasonably be expected to have,
individually or in the aggregate, a material adverse effect upon the Bank Companies, the Program, the Accounts, Cardholder Indebtedness or the Bank Companies’ ability to perform their obligations under this Agreement. 
  
 (b) Capacity; Authorization; Validity. Each Bank Company has all
necessary corporate or similar power and authority to (i) execute and enter into this Agreement, and (ii) perform the obligations required of such Bank Company hereunder and the other documents, instruments and agreements relating to the Program and
this Agreement executed by such Bank Company pursuant hereto. The execution and delivery by the Bank Companies of this Agreement and all documents, instruments and agreements executed and delivered by the Bank Companies pursuant hereto, and the
consummation by the Bank Companies of the transactions specified herein, have been duly and validly authorized and approved by all necessary corporate or similar actions of the Bank Companies. This Agreement (i) has been duly executed and delivered
by the Bank Companies, (ii) constitutes the valid and legally binding obligation of the Bank Companies, and (iii) is enforceable in accordance with its terms (subject to applicable bankruptcy, insolvency, reorganization, receivership or other laws
affecting the rights of creditors generally and by general equity principles including those respecting the availability of specific performance). 
  
 (c) Conflicts; Defaults; Etc. The execution, delivery and performance of this Agreement by each of the Bank Companies, their compliance with the
terms hereof, and the consummation of the transactions specified herein will not (i) conflict with, violate, result in the breach of, constitute an event which would, or with the lapse of time or action by a third party or both would, result in a
default under, or accelerate the performance required by, the terms of any contract, instrument or agreement to which any of Bank Parent or any of its Subsidiaries is a Party or by which they are bound, or to which any of the assets of Bank Parent
or any of its Subsidiaries are subject; (ii) conflict with or violate the articles of incorporation or by-laws, or any other equivalent organizational document(s), of the Bank Companies; (iii) breach or violate any Applicable Law or Applicable
Order, in each case, applicable to the Bank Companies; (iv) require the consent or approval of any other Party to any contract, instrument or commitment to which any Bank Company is a Party or by which it is bound; or (v) require any filing with,
notice to, consent or approval of, or any other action to be taken with respect to, any Governmental Authority, except, in the cases of clauses (i) and (iii)-(v), for such conflicts, breaches, defaults, violations or failures to obtain such consents
or approvals or make or obtain such filings, notices, consents and approvals as would not reasonably be expected to have, individually or in the aggregate, a material adverse effect upon the Bank Companies, the Program, the Accounts, Cardholder
Indebtedness or the ability of the Bank Companies to perform their obligations under this Agreement. 
  

 55 

 (d) No Litigation. No action, claim, litigation, proceeding, arbitration or investigation is
pending or, to the Knowledge of Bank, threatened against Bank Parent or any of its Subsidiaries, at law, in equity or otherwise, by or before any Governmental Authority, to which Bank Parent or any of its Subsidiaries is a Party, which would
reasonably be expected to have, individually or in the aggregate, a material adverse effect upon the Bank Companies, the Program, the Accounts, Cardholder Indebtedness or the ability of the Bank Companies to perform their obligations under this
Agreement. 
  
 (e) Compliance with Laws. 
  
 (i) Except to the extent that any of the following would not reasonably be
expected to have, individually or in the aggregate, a material adverse effect upon the Program or the ability of the Bank Companies to perform their obligations under this Agreement, 
  
 (A) the Bank Companies are in compliance with all requirements of Applicable Law relating to their Credit
Card business; and 
  
 (B) none of the Bank
Companies or any of their Affiliates is subject to any capital plan or supervisory agreement, cease-and-desist or similar order or directive or memorandum of understanding between it and any Governmental Authority or issued by any Governmental
Authority, nor has any of them adopted any board resolutions at the request of any Governmental Authority. 
  
 (ii) None of the Bank Companies or any of their Affiliates is subject to any order, directive or restriction of any kind issued by any Governmental
Authority that restricts in any respect its operation of their Credit Card business; and the Bank Companies are not aware of any fact or circumstance that would in any way delay or impede their ability to perform all of their obligations under the
Program. 
  
 (f) Servicing Qualifications. The Bank
Companies are licensed and qualified in all jurisdictions necessary to service the Accounts in accordance with all Applicable Laws, except where the failure to be so qualified would not reasonably be expected to have, individually or in the
aggregate, a material adverse effect on the ability of the Bank Companies to perform their obligations under this Agreement. Primary Servicer has all necessary facilities, equipment, supplies and such other resources as are reasonably necessary to
provide any Services required to be provided by it pursuant to Section 7.2. 
  
 (g) Bank Licensed Marks. Bank has the right, power and authority to grant the rights to use the Bank Licensed Marks expressly granted herein. 
  
 (h) Books and Records. All books and records of the Bank Companies and their Affiliates related to their Credit Card
business have been maintained accurately and in accordance with all requirements of Applicable Law applicable to Bank and its Credit Card business, except for any instances of inaccuracy or noncompliance that would not reasonably be expected to have
a material adverse effect on the ability of the Bank Companies to perform their obligations under this Agreement. 
  

 56 

 (i) Insurance. The Bank Companies maintain insurance policies with respect to their properties
under such terms and conditions as are (i) commercially reasonable and available from time to time and (ii) customary for similarly situated Persons engaged in similar business, except in each case for insurance which a failure to maintain would not
reasonable be expected to have a material adverse effect on the ability of the Bank Companies to perform their obligations under this Agreement. 
  
 11.3 No other Representations or Warranties. Except as expressly set forth in Sections 11.1 and 11.2, neither Bank nor NMG has made or makes any
other express or implied representations, or any express or implied warranty, either written or oral, with respect to the Credit Card Business, the Program, the Bank Companies or the NMG Companies, or as to any other matter whatsoever. 

 
 11.4 General Covenants of the NMG Companies. 
  
 (a) Litigation. Each of the NMG Companies promptly shall notify Bank
in writing if it receives written notice of any litigation that, if adversely determined, would reasonably be expected to have a material adverse effect on the Program, the Accounts in the aggregate or the NMG Companies’ ability to perform
their obligations hereunder. 
  
 (b) Reports and Notices.
Each of the NMG Companies shall provide Bank with a facsimile notice specifying the nature of any NMG Event of Default, or any event which, with the giving of notice or passage of time or both, would constitute an NMG Event of Default, or any
development or other information which is likely to have a material adverse effect on the Program, the Accounts, Cardholder Indebtedness or the NMG Companies’ ability to perform their obligations pursuant to this Agreement. Notices pursuant to
this Section 11.4(b) relating to NMG Events of Default shall be provided within two (2) Business Days after any of the NMG Companies has Knowledge of the existence of such default. Notices relating to all other events or developments described in
this Section 11.4(b) shall be provided (i) promptly after any of the NMG Companies has Knowledge of the existence of such event or development if such event or development has already occurred, and (ii) with respect to events or developments that
have yet to occur, as early as reasonably practicable under the circumstances. Any notice provided under this Section shall be confirmed in writing to Bank within five (5) Business Days after the transmission of the initial notice. 
  
 (c) Applicable Law/Operating Procedures. The NMG Companies shall at
all times during the Term comply in all material respects with Applicable Law affecting their obligations under this Agreement and the Operating Procedures. 
  
 (d) Servicing Qualifications. NMG shall at all times during the Term remain licensed and qualified in all jurisdictions necessary to service the
Accounts in accordance with all Applicable Laws, except where the failure to be so qualified would not reasonably be expected to have, individually or in the aggregate, a material adverse effect on the ability of NMG to perform its obligations under
this Agreement. 
  

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 (e) Disputes with Cardholders. The NMG Companies shall cooperate with Bank in a timely manner (but
in no event less promptly than required by Applicable Law) to resolve all disputes with Cardholders. 
  
 (f) Financial Statements. If at any time during the Term, NMG does not publicly file periodic reports with the Securities and Exchange Commission,
NMG shall provide to Bank (i) its audited consolidated annual financial statements within 90 days of the end of each Fiscal Year, and (ii) its unaudited consolidated quarterly financial statements within 60 days of the end of each Fiscal Quarter.
Such statements shall include the consolidated balance sheet, income statement and statement of cash flows and financial position, all prepared in accordance with GAAP applied on a consistent basis (except for normal year end adjustments and the
absence of footnotes on the quarterly statements). 
  
 (g)
Books and Records. NMG shall keep adequate records and books of account with respect to the Accounts and Cardholder Indebtedness in which proper entries, reflecting all of NMG’s financial transactions relating to the Program, are made in
accordance with GAAP and the requirements of this Agreement. NMG shall keep adequate records and books of account with respect to its activities in connection with the Program, in which proper entries reflecting all of NMG’s financial
transactions are made in accordance with GAAP. 
  
 (h) Program
Support. NMG shall not take any action that Bank reasonably concludes is materially inconsistent with the Program Objectives or otherwise materially adversely affects the Program or Bank’s private label Credit Card business. 
  
 11.5 General Covenants of the Bank Companies. 
  
 (a) Litigation. Bank shall notify NMG in writing if it receives
written notice of any litigation that, if adversely determined, would reasonably be expected to have a material adverse effect on the Program, the Accounts in the aggregate or any Bank Company’s ability to perform its obligations hereunder.

  
 (b) Reports and Notices. Bank shall provide NMG with a
facsimile notice specifying the nature of any Bank Event of Default, or any event which, with the giving of notice or passage of time or both, would constitute a Bank Event of Default, or any development or other information which is likely to have
a material adverse effect on the Program, the Accounts or Bank’s ability to perform its obligations pursuant to this Agreement. Notice pursuant to this Section 11.5(b) relating to Bank Events of Default shall be provided within two (2) Business
Days after any Bank Company has Knowledge of the existence of such default. Notices relating to all other events or developments described in this Section 11.5(b) shall be provided (i) promptly after any Bank Company obtains Knowledge of the
existence of such event or development if such event or development has already occurred, and (ii) with respect to events or developments that have yet to occur, as early as reasonably practicable under the circumstances. Any notice produced under
this section shall be confirmed in writing to NMG within five (5) Business Days after transmission of the initial notice. 
  
 (c) Applicable Law/Operating Procedures. The Bank Companies shall at all times during the Term comply in all material respects with Applicable Law
affecting their obligations 

  

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under this Agreement and the Operating Procedures. Bank shall at all times during the Term maintain a federal bank charter and continue its existence as a
bank under the laws of the United States. 
  
 (d) Books and
Records. The Bank Companies shall keep adequate records and books of account with respect to the Accounts and Cardholder Indebtedness in which proper entries, reflecting all of the financial transactions relating to the Program, are made in
accordance with GAAP and the requirements of this Agreement. The Bank Companies shall keep adequate records and books of account with respect to their activities, in which proper entries reflecting all of the financial transactions are made in
accordance with GAAP. 
  
 (e) Servicing Qualifications. The
Bank Companies shall at all times during the Term remain licensed and qualified in all jurisdictions necessary to service the Accounts in accordance with all Applicable Laws, except where the failure to be so qualified would not reasonably be
expected to have, individually or in the aggregate, a material adverse effect on the ability of the Bank Companies to perform their obligations under this Agreement. Primary Servicer shall at all times during the Term maintain the necessary
facilities, equipment, supplies and such other resources in good working order as are reasonably necessary to provide any Services required to be provided by it pursuant to Section 7.2 in accordance with the SLAs set forth in Schedule 7.3(a).

  
 (f) Program Support. The Bank Companies shall not take
any action that NMG reasonably concludes is materially inconsistent with the Program Objectives or otherwise materially adversely affects the Program or NMG’s retail business or relations with its customers in any material respect. 

 
 (g) Disputes with Cardholders. The Bank Companies shall cooperate
with the NMG Companies in a timely manner (but in no event less promptly than required by Applicable Law) to resolve all disputes with Cardholders. 
  
 (h) Card Association. From and after the issuance of a Dual-Line Credit Card between NMG and Bank, Bank shall be a member in good standing of the
relevant Card Association on the Dual-Line Credit Card throughout the Term. 
  
 ARTICLE XII 
  
 ACCESS,
AUDIT AND DISPUTE RESOLUTION 
  
 12.1 Access Rights.
Each Party shall permit the other Party and its representatives and regulators to visit its facilities related to the Program during normal business hours with reasonable advance notice. The reviewing Party shall employ such reasonable procedures
and methods as are necessary and appropriate in the circumstances, minimizing interference to the extent practicable with the reviewed Party’s normal business operations. The reviewed Party shall use commercially reasonable efforts to
facilitate the reviewing Party’s review, including making reasonably available such personnel of the reviewed Party and its service providers to assist the reviewing Party and its representatives as reasonably requested. Each Party shall also
permit the other Party and its representatives and regulators to review (during normal business 

  

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hours) and obtain copies of the books and records relating to the Program; provided that neither Party shall be required to provide access to records
to the extent that (a) such access is prohibited by Applicable Law, (b) such records are legally privileged, (c) such records are company planning documents of such Party or any of its Affiliates, operating budgets, management reviews or employee
records, (d) such records relate to other customers of, or credit programs operated by, Bank or the NMG Companies (except as may be necessary or appropriate in connection with any consideration of the terms and conditions of Comparable Partner
Programs and Competing Retail Programs as contemplated by this Agreement to the extent such terms and conditions are publicly known or otherwise known and not subject to any confidentiality obligations on the part of either Party) or (e) such
records relate to other customers or operations of such Party other than the Program or to personnel records not normally disclosed in connection with audits. 
  

12.2 Audit Rights. Twice per year or at any time that a Party disputes the amount of any monies owed by either Party to the other hereunder,
such Party, at its sole cost and expense and upon five (5) days’ prior notice to the other Party, may conduct an audit of those of the other Party’s financial and operational records that are under the control and/or direction of the
audited Party and relate to the Program or can be reasonably segregated. Such audit shall be conducted during normal business hours in accordance with generally accepted auditing standards and the auditing Party shall employ such reasonable
procedures and methods as are necessary and appropriate in the circumstances, minimizing interference to the extent practicable with the audited Party’s normal business operations. The audited Party shall use commercially reasonable efforts to
facilitate the auditing Party’s review, including making reasonably available such personnel of the audited Party and its service providers to assist the auditing Party and its representatives as reasonably requested. The audited Party shall
deliver any document or instrument necessary for the auditing Party to obtain such records from any Person maintaining records for the audited Party and shall maintain records pursuant to its regular record retention policies. For purposes of this
provision, the audited Party also shall be required to provide records relating to the Program held by Persons performing services in connection with the Program at the auditing Party’s request. Notwithstanding the generality of the foregoing,
the audited Party shall not be required to provide access to records to the extent that (a) such access is prohibited by Applicable Law, (b) such records are legally privileged, (c) such records are company planning documents of such Party or any of
its Affiliates, operating budgets, management reviews or employee records, (d) such records relate to other customers of, or credit programs operated by, Bank or the NMG Companies (except as may be necessary or appropriate in connection with any
consideration of the terms and conditions of Comparable Partner Programs and Competing Retail Programs as contemplated by this Agreement to the extent such terms and conditions are publicly known or otherwise known and not subject to any
confidentiality obligations on the part of either Party) or (e) such records relate to other customers or operations of such Party other than the Program or to personnel records not normally disclosed in connection with audits. 
  
 12.3 Accounting Dispute Resolution. 
  
 (a) Any dispute with respect to amounts of $1 million or less due or payable
under this Agreement or other calculations hereunder of amounts of $1 million or less between the Parties arising out of or relating to this Agreement shall be resolved as provided in this Section 12.3. 

  

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The Parties agree to attempt in good faith to resolve any such disputes. Except with respect to any indemnification claim arising under Article XVII, which
shall not be subject to the procedures of this Section 12.3, in the event the Parties are unable to resolve any such dispute, after negotiating in good faith for a period of not less than ten (10) Business Days, either Party may request a nationally
recognized firm of independent accountants mutually agreeable to the Parties (the “Accountants”) to reconcile any amounts in dispute; provided, however, that the Accountants’ determination shall be limited to the
amount disputed by the Parties and in no event shall such determination provide for a payment to any Party higher than the amount claimed by the Party to be owed to such Party. Any such request shall be in writing and shall specify with
particularity the disputed amounts being submitted for determination. Each Party agrees to promptly and in good faith take all necessary action to designate the Accountants no later than ten (10) Business Days after a request that such a designation
be made. The Parties shall cooperate fully in assisting the Accountants in their review, including by providing the Accountants full access to all files, books and records (including work papers of internal and independent accountants of the
Parties) relevant thereto and providing such other information as the Accountants may reasonably request in connection with any such review. Notwithstanding the generality of the foregoing, the Parties shall not be required to provide the
Accountants with access to records to the extent that (i) such access is prohibited by Applicable Law, (ii) such records are legally privileged or (iii) such records relate to other customers of, or credit programs operated by, the Party (except as
may be necessary or appropriate in connection with any consideration of the terms and conditions of Comparable Partner Programs and Competing Retail Programs as contemplated by this Agreement to the extent such terms and conditions are publicly
known or otherwise known and not subject to any confidentiality obligations on the part of either Party). In the event the determination made by the Accountants requires either Party to make payment to the other Party of any additional amount, such
Party shall make such payment no later than five (5) Business Days following receipt from the Accountants of written notice to the Parties of such determination plus interest at the Federal Funds Rate on any such amount due computed from and
including the date such amount should have been paid through and excluding the date of payment. The fees and expenses of such Accountants arising out of such reviews shall be borne by the Parties in proportion to the relative difference between
their respective claims regarding the amount in dispute and the amount determined by the Accountants. The determination of the Accountants shall be final and binding on the Parties subject to the correction of obvious errors. 
  

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 12.4 Dispute Resolution. 
  
 (a) Generally. Any dispute among the Parties arising out of or relating to this Agreement, including with respect to
the interpretation of any provision of this Agreement and with respect to the performance by NMG or Bank hereunder that is not otherwise required to be submitted for resolution under Section 12.3 shall be resolved as provided in this Section 12.4;
provided, however, that this provision shall not limit either Party’s right to obtain any provisional or other remedy, including, without limitation, specific performance or injunctive relief from any court of competent
jurisdiction, as may be necessary, in the aggrieved Party’s sole discretion, to protect its rights under this Agreement. This Section 12.4 does not apply to disputes among the Management Committee members with respect to decisions expressly
allocated to the Management Committee pursuant to this Agreement (other than matters submitted to the Management Committee pursuant to the dispute resolution procedure referred to in Section 12.4(b)(i)(B)). Such disputes shall be resolved in
accordance with Section 3.2. 
  
 (b) Informal Dispute
Resolution. 
  
 (i) Prior to the initiation of formal dispute
resolution procedures, the Parties shall first attempt to resolve their dispute informally, as follows: 
  
 (A) Managers. Upon the written request of either Party containing a short statement as to the nature of the dispute and the
requesting Party’s position with respect thereto, the Managers shall meet for the purpose of negotiating in good faith to seek resolution of such dispute. 
  

(B) Management Committee. If, after a period of five (5) Business Days, the Managers are unable to resolve the dispute to the
satisfaction of NMG and Bank, the dispute shall be brought before the Management Committee in accordance with Section 3.2(e); provided, however, if the Management Committee cannot resolve the dispute within five (5) days, the dispute
shall not be considered an Unapproved Matter. 
  
 (C) Appointment of Representatives. If, after a period of five (5) Business Days, the Management Committee is unable to resolve the dispute to the satisfaction of both the NMG Companies and Bank, each Party shall appoint a designated
knowledgeable, responsible representative who is one of the top five highest executives in the Credit Card division of Bank and one of the top five executives of NMG and who does not devote substantially all of his or her time to performance under
this Agreement, whose task it will be to meet for the purpose of negotiating in good faith to seek resolution of the dispute. 
  
 With respect to clauses (A), (B) and (C) above, discussions, documents and correspondence exchanged among the Managers and representatives, or submitted
to the Management Committee for purposes of these negotiations, shall be treated as Confidential Information developed for purposes of settlement, exempt from discovery and production, which shall not be admissible in any lawsuit without the
concurrence of the Parties. Documents identified in or provided with such communications, which were not prepared for the purposes of the negotiations, are not so exempted and may, if otherwise admissible, be admitted in evidence in any lawsuit.

  

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 (ii) Formal proceedings for the resolution of the dispute shall not be commenced until the earlier of:

  
 (A) either of the designated representatives
concludes in good faith that amicable resolution through continued negotiation of the dispute does not appear likely and so states in a notice to the other designated representative or in a joint declaration signed by each of them; or 
  
 (B) twenty (20) Business Days after the appointment of
designated representatives pursuant to Section 12.4(b)(i)(C) above (it being understood that this period shall be deemed to run notwithstanding any claim that the process described in this Section 12.4 was not followed or completed). 
  
 (iii) This Section 12.4 shall not be construed to prevent a Party from
instituting, and a Party is authorized to institute, formal proceedings earlier than provided in clause (ii) above, to avoid the expiration of any applicable limitations period or to preserve a superior position with respect to other creditors.

  
 ARTICLE XIII 
  
 CONFIDENTIALITY 
  
 13.1 General Confidentiality. 
  
 (a) For purposes of this Agreement, “Confidential
Information” means any of the following: (i) information that is provided by or on behalf of either NMG or Bank to the other Party or its agents in connection with the Program (including information provided prior to the date hereof or the
Effective Date); (ii) information about NMG or Bank or their Affiliates, or their respective businesses or employees, that is otherwise obtained by the other Party in connection with the Program, in each case including: (A) information concerning
marketing plans, objectives and financial results; (B) information regarding business systems, methods, processes, financing data, programs and products; (C) information regarding any products offered or proposed to be offered under the Program or
the manner of offering of any such products; (D) information unrelated to the Program obtained by NMG or Bank in connection with this Agreement, including by accessing or being present at the business location of the other Party; and (E) proprietary
technical information, including source codes, or other proprietary information developed in connection with the Program; (iii) the terms and conditions of this Agreement; and (iv) the Marketing Plan. The provisions of this Article XIII governing
Confidential Information shall not govern Cardholder Data, NMG Shopper Data or NMG Prospect Data, which shall be governed by the provisions of Article VI. 
  
 (b) The restrictions on disclosure of Confidential Information under this Article XIII shall not apply to information received or obtained by NMG or Bank,
as the case may be, that: (i) is or becomes generally available to the public other than as a result of disclosure in breach of this Agreement or any other confidentiality obligations; (ii) is lawfully received on a non-confidential basis from a
third party authorized to disclose such information without restriction and without breach of this Agreement; (iii) is contained in, or is capable of being discovered 

  

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through examination of, publicly available records or products; (iv) is required to be disclosed by Applicable Law; provided that the Party subject to
such Applicable Law shall use reasonable efforts to avoid such disclosure and notify the other Party of any such use or requirement prior to disclosure of any Confidential Information obtained from the other Party in order to afford such other Party
an opportunity to seek a protective order to prevent or limit disclosure of the Confidential Information to third Parties; provided, further, that such information shall be disclosed only to the extent required by such Applicable Law
and shall otherwise remain Confidential Information; or (v) is developed by NMG or Bank, as the case may be, without the use or knowledge of any proprietary, non-public information provided by the other Party under, or otherwise made available to
such Party as a result of, this Agreement. Nothing herein shall be construed to permit the Receiving Party (as defined below) to disclose to any third party any Confidential Information that the Receiving Party is required to keep confidential under
Applicable Law. 
  
 (c) The terms and conditions of this Agreement
and the Marketing Plan and all of the items referred to in clauses (A) through (B) of Section 13.1(a) shall each be the Confidential Information of NMG and Bank and each of the Parties to this Agreement shall be deemed to be a Receiving Party of
each of them; provided, however, that the terms of this Agreement may be filed by either Party with any Governmental Authority (including public filings with the Securities and Exchange Commission) to the extent required by Applicable
Law. 
  
 (d) If the NMG Companies, on the one hand, or Bank, on
the other hand, receives Confidential Information of the other Party (“Receiving Party”), the Receiving Party shall do the following with respect to the Confidential Information of the other Party (“Disclosing
Party”): (i) keep the Confidential Information of the Disclosing Party secure and confidential; (ii) treat all Confidential Information of the Disclosing Party with the same degree of care as it accords its own Confidential Information, but
in no event less than a reasonable degree of care; and (iii) implement and maintain commercially reasonable physical, electronic, administrative and procedural security measures, including commercially reasonable authentication, access controls,
virus protection and intrusion detection practices and procedures. 
  
 13.2 Use and Disclosure of Confidential Information. 
  
 (a) Each Receiving Party shall use and disclose the Confidential Information of the Disclosing Party only for the purpose of performing its obligations or enforcing its rights with respect to the Program or as otherwise expressly permitted
by this Agreement, and shall not accumulate in any way or make use of such Confidential Information for any other purpose. 
  
 (b) Each Receiving Party shall: (i) limit access to the Disclosing Party’s Confidential Information to those employees, authorized agents, vendors,
consultants, service providers, accountants, advisors and subcontractors who have a reasonable need to access such Confidential Information in connection with the Program, the sale of Program Assets or other assets of NMG and its Affiliates or the
establishment of a new Credit Card or other program or arrangement for an NMG Company, in each case in accordance with the terms of this Agreement, and (ii) ensure that any Person with access to the Disclosing Party’s Confidential Information
agrees to be bound by a confidentiality agreement containing the restrictions set forth in this Article XIII. 
  

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 13.3 Unauthorized Use or Disclosure of Confidential Information. Each Receiving Party agrees that
any unauthorized use or disclosure of Confidential Information of the Disclosing Party might cause immediate and irreparable harm to the Disclosing Party for which money damages might not constitute an adequate remedy. In that event, the Receiving
Party agrees that injunctive relief may be warranted in addition to any other remedies the Disclosing Party may have. In addition, the Receiving Party agrees promptly to advise the Disclosing Party by telephone and in writing via facsimile of any
security breach that may have compromised any Confidential Information or of any unauthorized misappropriation, disclosure or use by any Person of the Confidential Information of the Disclosing Party which may come to its attention, and to take all
steps at its own expense reasonably requested by the Disclosing Party to limit, stop or otherwise remedy such breach, misappropriation, disclosure or use. 
  
 13.4 Return or Destruction of Confidential Information. Upon the termination or expiration of this Agreement, the Receiving Party shall comply with
the Disclosing Party’s reasonable instructions regarding the disposition of the Disclosing Party’s Confidential Information, which may include return of any and all the Disclosing Party’s Confidential Information (including any
electronic or paper copies, reproductions, extracts or summaries thereof); provided, however, that the Receiving Party in possession of tangible property containing the Disclosing Party’s Confidential Information may retain one
archived copy of such material, subject to the terms of this Agreement, which may be used solely for regulatory purposes and may not be used for any other purpose. Such compliance shall be certified in writing, including a statement that no copies
of Confidential Information have been kept, except as necessary for regulatory purposes. 
  
 ARTICLE XIV 
  
 RETAIL
PORTFOLIO ACQUISITIONS 
  
 14.1 Retailer that Operates a
Credit Card Business. If NMG or any of its Subsidiaries acquires or otherwise combines with (including by merger, consolidation or other business combination) a retail department store business that directly or through an Affiliate issues a
Credit Card in the United States, unless such transaction is one giving right to a termination by NMG pursuant to Section 16.2(c) and as to which NMG has exercised such right, Bank shall have a right of first offer to acquire the related Credit Card
business offered for sale by such retailer in connection with NMG’s or its Subsidiary’s acquisition of the retail department store business (such Credit Card business accounts, the “New Portfolio”) as follows. Prior to or
promptly following the consummation of the acquisition, NMG shall provide notice to Bank indicating its intention to engage in, or the consummation of, as the case may be, such acquisition and shall provide Bank with a reasonable opportunity to
conduct due diligence, and for this purpose NMG shall provide Bank and its representatives with reasonable access to the records and accounts (including the master file) relating to such New Portfolio, subject to the execution of a confidentiality
agreement reasonably satisfactory to NMG. Not later than the 20th day following receipt by Bank of due diligence
information reasonably requested by Bank and available to NMG, Bank may make an offer to NMG with respect to the purchase of such New Portfolio, which offer shall be required to remain open for a period of not less than forty-five (45) days. NMG
shall be under no obligation to accept such offer or to provide Bank with any right to match any offer received by NMG from any third party. NMG may elect to (A) accept 
  

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 the offer made by Bank, (B) keep such New Portfolio or (C) offer such New Portfolio for sale to a third party;
provided that NMG shall not sell such New Portfolio to a third party unless such third party makes an offer having financial terms and conditions (including terms relating to the manner in which the conversion costs relating to the
contemplated transaction are to be allocated among the Parties) substantially more favorable in the aggregate than the terms and conditions offered by Bank. If NMG does not sell such New Portfolio to Bank (whether because NMG elects to keep such New
Portfolio or sell it to a third party), the restrictions of Section 2.2 shall not apply to the Credit Card business associated with such New Portfolio, including any growth thereof. 
  
 14.2 Retailer that has a Credit Card with another Issuer. If NMG or any of its Subsidiaries acquires or otherwise
combines with (including by merger, consolidation or other business combination) a retail department store business that through an unaffiliated Person (other than Bank or any of its Affiliates) issues a Credit Card in the United States, unless such
transaction is one giving right to a termination by NMG pursuant to Section 16.2(c) and as to which NMG has exercised such right, Bank agrees that it shall negotiate in good faith for the purchase of the retailer’s Credit Card portfolio from
such unaffiliated issuer associated with the retail assets being acquired. Prior to or promptly following the consummation of the acquisition, NMG shall provide notice to Bank indicating its intention to engage in, or the consummation of, as the
case may be, such acquisition and shall cooperate to the extent practicable to provide Bank with a reasonable opportunity to conduct due diligence. In the event that Bank is unsuccessful in its bid for the Credit Card portfolio, NMG may offer the
Credit Card program of such unaffiliated issuer until the expiration of the agreement governing such program, and Bank shall negotiate in good faith for the purchase of the Credit Card portfolio at that time; provided, however, that if
Bank is unable to agree to the terms of the purchase of such Credit Card portfolio prior to the time that notice of termination or election to extend the term, as applicable, is due under such program agreement, NMG shall have the right to continue
to operate such Credit Card portfolio under the existing program agreement or to purchase and operate such retailer’s Credit Card business itself or to engage a third party to do so; provided, however, that NMG shall not engage a
third party other than Bank unless the financial terms and conditions (including terms relating to the manner in which the conversion costs relating to the contemplated transaction are to be allocated among the Parties) pursuant to which such third
party is to operate such Credit Card business are substantially more favorable in the aggregate to NMG than the terms and conditions offered by Bank. If NMG or any of its Subsidiaries, directly or with a third Person, acquires the Credit Card
business of another retailer pursuant to this provision and this Agreement remains in effect, Section 2.2 shall not apply to such acquired Credit Card business or to the associated acquired retail operations, including any growth thereof.

  
 14.3 Retailer that has a Credit Card with Bank. If NMG
or any of its Subsidiaries acquires (including by merger, consolidation or other business combination) a retail department store business that through Bank or any of its Affiliates issues a Credit Card in the United States, Bank and NMG shall assess
and mutually agree whether to integrate such Credit Card portfolio with the Program or operate such portfolio separately as provided in Section 14.5 below. 
  
 14.4 Co-Branded Credit Card. Except as provided in Section 14.5, neither Bank nor NMG shall have any obligation under this Article XIV with respect
to any co-branded Credit 
  

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 Card unless (i) Bank is already providing a Dual-Line Credit Card program for the NMG Companies at the time of the
proposed acquisition or (ii) NMG has already given notice to Bank of its desire to issue a Dual-Line Credit Card pursuant to Section 2.2(c)(ii) and Bank is fully committed to issuing, and able to issue, such Dual-Line Credit Card within the
Development Period. 
  
 14.5 Conversion of Purchased
Accounts. 
  
 (a) If Bank acquires any Credit Card portfolio
pursuant to Section 14.1 or 14.2, or operates a Credit Card portfolio as set forth in Section 14.3, NMG and Bank shall negotiate in good faith in order to arrive at mutually agreeable terms pursuant to which the acquired Credit Card portfolio would
be integrated into the Program, it being understood that, absent unique characteristics of the accounts acquired or impediments under Applicable Law or the cardholder agreements applicable to the acquired accounts, it is the mutual intent of the
Parties that the acquired accounts be integrated as follows; provided, however, that if based on the foregoing principles and pursuant to such good faith negotiations the Parties determine that the terms of this Agreement should not
apply to such acquired assets, the acquired accounts shall be governed by such other and/or additional terms as the Parties shall agree; provided that accounts in any portfolio operated by Bank and acquired pursuant to Section 14.3 shall
continue to be governed by the agreement then in effect with respect to such accounts. Subject to the foregoing: 
  
 (i) Private label Credit Card accounts shall be converted to Accounts established under the Program, which converted Accounts shall be subject to the same
terms and conditions as the Accounts and to this Agreement, and participate in the Program, as if they were originated under this Agreement. 
  
 (ii) If the NMG Companies have a Dual-Line Credit Card program with Bank at the time of such purchase, purchased co-branded Credit Card accounts shall be
converted to Non-Store Accounts to the extent permitted by Card Association rules, which converted accounts shall be subject to the same terms and conditions and participate in such program as if they were originated under this Agreement.

  
 (iii) If the NMG Companies do not have a Dual-Line Credit Card
program with Bank at the time of such purchase, purchased co-branded Credit Card accounts shall continue under the same terms and conditions being offered to the purchased retailer’s customers, or such other terms and conditions upon which NMG
and Bank shall mutually agree. 
  
 (b) Bank shall cover all costs
related to conversions pursuant to this Section 14.5, including replacement of Credit Cards, notices to Cardholders and complying with other requirements of Applicable Law. 
  
 14.6 No Other NMG Obligations. Except as set forth in this Article XIV, the NMG Companies shall have no obligation to
include in the Program any Credit Card portfolios acquired in connection with any merger, consolidation, acquisition or other transaction or otherwise cause them to be transferred to the NMG Companies or otherwise transfer any such program to Bank.
Except to the extent included in the Program, an acquired portfolio may be operated free of the exclusivity restrictions set forth in this Agreement. 
  

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 ARTICLE XV 
  
 EVENTS OF DEFAULT; RIGHTS AND REMEDIES 
  
 15.1 Events of Default. The occurrence of any one or more of the following events (regardless of the reason therefor)
shall constitute an Event of Default by a Party hereunder: 
  
 (a) Such Party shall fail to perform, satisfy or comply with any obligation, condition, covenant or other provision contained in this Agreement (other than failure to comply with any SLAs), and (i) such failure shall remain unremedied for a
period of thirty (30) days after the other Party shall have given written notice thereof specifying the nature of such failure in reasonable detail, provided that if such failure cannot be cured in a commercially reasonable manner within such
time, such failure shall not constitute an Event of Default if the defaulting Party shall have initiated and diligently pursued a cure within such time and such cure is completed within ninety (90) days from the date of written notice regarding such
failure, and (ii) such failure shall either have a material adverse effect on the licensed marks of the non-defaulting Party, or materially diminish the economic value of the Program to the non-defaulting Party. 
  
 (b) Any representation or warranty by such Party contained in this Agreement
shall not be true and correct in any respect as of the date when made, and (i) the Party making such representation or warranty shall fail to cure the event giving rise to such breach within thirty (30) days after the other Party shall have given
written notice thereof specifying the nature of such breach in reasonable detail, provided that if such failure cannot be cured in a commercially reasonable manner within such time, such breach shall not constitute an Event of Default if the
defaulting Party shall have initiated a cure within such time and such cure is completed within ninety (90) days from the date of written notice regarding such breach, and (ii) such failure shall either have a material adverse effect on the Program
or the licensed marks of the non-defaulting Party or materially diminish the economic value of the Program to the non-defaulting Party. 
  
 15.2 Defaults by Bank. The occurrence of any one or more of the following events (regardless of the reason therefor) shall constitute an event of
default by Bank hereunder: 
  
 (a) Bank shall fail to
settle NMG Charge Transaction Data and make payment in full therefor within two (2) Business Days after such settlement payment is due pursuant to Section 8.4. 
  

(b) Bank shall fail to make payment in full of any amount set forth on a Monthly Settlement Sheet or Yearly Settlement Sheet when due and payable.

  
 (c) Bank shall fail to make payment in full of any amount due
to NMG pursuant to Schedule 7.3(c) within two (2) Business Days after such payment is due pursuant to Schedule 7.3(c). 
  
 (d) Bank Parent shall fail to make payment in full of any amount owed under the Bank Guarantee to one or more of the NMG Companies when due and payable.

  

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 (e) Any Bank Company or Bank Parent shall no longer be solvent or shall fail generally to pay its debts
as they become due or there shall be a substantial cessation of such Bank Company’s or Bank Parent’s regular course of business. 
  
 (f) Any regulatory authority having jurisdiction over a Bank Company or Bank Parent shall order the appointment of a custodian, receiver, liquidator,
assignee, trustee or sequestrator (or similar official) of such Bank Company or Bank Parent, as the case may be, or of any substantial part of its properties, or order the winding-up or liquidation of the affairs of any Bank Company or Bank Parent,
and such order shall not be vacated, discharged, stayed or bonded within sixty (60) days from the date of entry thereof. 
  
 (g) Any Bank Company or Bank Parent shall (i) consent to the institution of proceedings specified in paragraph (f) above or to the appointment of or
taking possession by a custodian, receiver, liquidator, assignee, trustee or sequestrator (or similar official) of such entity or of any substantial part of its properties, or (ii) take corporate or similar action in furtherance of any such action.

  
 (h) Bank shall fail to meet the approval rate targets and
other metrics set forth in Schedule 4.6(c) and such failure shall have resulted in a termination right pursuant to the terms of Section 4.6(c). 
  
 (i) Primary Servicer shall fail to meet one or more SLAs expressly giving rise to the right to terminate hereunder in accordance with Section 7.3 and
Schedule 7.3(c). 
  
 (j) As a result of the regulatory status of a
Bank Company or Bank Parent or any constraints imposed on a Bank Company or Bank Parent by any Governmental Authority, the benefits of the Program to the NMG Companies are materially diminished or the NMG Companies experience a material decline in
customer satisfaction, unless such constraint, diminishment or decline would be incapable of being eliminated or mitigated if NMG were to terminate this Agreement and/or repurchase the Program Assets (either for itself and its Affiliates or in order
to enter into alternative program arrangements with a third party other than Bank). 
  
 (k) The Bank Guaranty shall expire or terminate or otherwise fail to be in full force and effect or Bank Parent shall disaffirm, disclaim, repudiate or reject, in whole or in part, or challenge the validity,
enforceability or effectiveness of, the Bank Guaranty. 
  
 15.3
Defaults by the NMG Companies. The occurrence of any one or more of the following events (regardless of the reason therefor) shall constitute an event of default by the NMG Companies hereunder:  
  
 (a) NMG shall fail to make payment in full of any amount set forth on a
Monthly Settlement Sheet or Yearly Settlement Sheet when due and payable. 
  
 (b) A petition under the U.S. Bankruptcy Code or similar law shall be filed against NMG and not be dismissed within sixty (60) days. 
  

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 (c) A decree or order by a court having jurisdiction (i) for relief in respect of NMG pursuant to the
Bankruptcy Code or any other applicable bankruptcy or other similar law, (ii) for appointment of a custodian, receiver, liquidator, assignee, trustee or sequestrator (or similar official) of NMG or of any substantial part of its properties, or (iii)
ordering the winding-up or liquidation of the affairs of NMG shall, in any such case be entered, and shall not be vacated, discharged, stayed or bonded within sixty (60) days from the date of entry thereof. 
  
 (d) NMG shall (i) file a petition seeking relief pursuant to the Bankruptcy
Code or any other applicable bankruptcy or other similar law, (ii) consent to the institution of proceedings pursuant thereto or to the filing of any such petition or to the appointment of or taking possession by a custodian, receiver, liquidator,
assignee, trustee or sequestrator (or similar official) of NMG or any substantial part of its properties, or (iii) take corporate or similar action in furtherance of any such action. 
  
 (e) NMG shall fail to meet one or more SLAs expressly giving rise to the right to terminate hereunder in accordance with
Section 5.02 of the Servicing Agreement. 
  
 15.4 Remedies for
Events of Default. In addition to any other rights or remedies available to the Parties at law or in equity, upon the occurrence of an Event of Default pursuant to Section 15.1, 15.2 or 15.3, the non-defaulting Party shall be entitled to collect
from the defaulting Party any amount indisputably in default plus interest based on the Federal Funds Rate. 
  
 ARTICLE XVI 
  
 TERM/TERMINATION 
  
 16.1 Term. This
Agreement shall continue in full force and effect for five (5) years from the Effective Date (the “Initial Term”). The Agreement shall be renewed by mutual agreement of the Parties for successive three (3) year terms (each, a
“Renewal Term”) at least six (6) months prior to the expiration of the Initial Term or current Renewal Term, as the case may be. If the Parties do not agree to renew the Agreement at least six (6) months prior to the expiration of
the Initial Term or the current Renewal Term, as the case may be, the Agreement shall automatically terminate at the end of the Initial Term or current Renewal Term, as the case may be. 
  
 16.2 Termination by NMG Prior to the End of the Initial Term or a Renewal Term. NMG, on behalf of the NMG Companies,
may terminate this Agreement upon written notice prior to the end of the Initial Term or any Renewal Term: 
  
 (a) after the occurrence of a Bank Event of Default; 
  
 (b) upon thirty (30) days’ prior written notice if (i) there is a Change of Control of Bank Parent or (ii) one or more Persons that is not an
Affiliate of Bank on the date of this Agreement acquires a direct or indirect controlling interest in Bank or any other Person conducting a substantial part of the Credit Card business conducted within the corporate group of Bank Parent or such
corporate group otherwise disposes of or terminates a substantial part of such Credit Card business; 
  

 70 

 (c) upon thirty (30) days’ prior written notice following a Change of Control of NMG if the other
Party to the business combination transaction which resulted in or constituted such Change of Control issues, offers or otherwise provides (either itself or through Affiliates) or is Party to any contractual arrangement with any other Person to
issue, offer or otherwise provide, any Credit Card in the United States; provided, that if this Agreement is terminated pursuant to this Section 16.2(c), NMG shall pay Bank the amount set forth in Schedule 16.2(c). 
  
 (d) upon thirty (30) days’ prior written notice if there is a change in
Applicable Law which reduces or could reasonably be expected to reduce in any material respect the ability of NMG or any of its Subsidiaries to gain access to, or to use, any Cardholder Data, NMG Shopper Data or NMG Charge Transaction Data below the
level of access and use permitted under Applicable Law immediately prior to the date of this Agreement, unless such reduction in access would be incapable of being eliminated or mitigated if NMG were to terminate this Agreement and/or repurchase the
Program Assets (either for itself and its Affiliates or in order to enter into alternative program arrangements with a third party other than Bank); provided, however, that prior to delivering a notice of termination pursuant to this
Section 16.2, NMG shall engage in good faith negotiations with Bank to modify the Program in a way that would preserve at least the same level of access and use of such data for the benefit of NMG and its Affiliates following the relevant change in
Applicable Law as was permissible prior to the date of this Agreement, such negotiations not to terminate (in the absence of an agreement between the Parties on any modification) earlier than thirty (30) days after the earlier of (i) the date on
which one of the Parties delivers a notice to the other that the relevant change in Applicable Law is likely to occur or (ii) the date on which the relevant change in Applicable Law takes effect; or 
  
 (e) upon thirty (30) days’ prior written notice if there have been more
than three (3) Unapproved Matters within the last twelve (12) Fiscal Months; provided that if the Management Committee votes on an identical matter more than one time and fails to reach agreement on such identical matter without any change in
the circumstances surrounding such matter, for purposes of this Section 16.2(e), such matter will only count as one (1) Unapproved Matter. 
  
 16.3 Termination by Bank Prior to the End of the Initial Term or a Renewal Term. Bank may terminate this Agreement upon written notice prior to the
end of the Initial Term or any Renewal Term: 
  
 (a) after the
occurrence of an NMG Event of Default; or 
  
 (b) upon six (6)
months’ prior written notice following the end of a Fiscal Year, if during such Fiscal Year, NMG has not maintained the retail store square footage set forth on Schedule 16.3(b). 
  
 16.4 Automatic Termination. Upon termination of the Purchase Agreement without the occurrence of the Closing, this
Agreement shall automatically terminate and shall be null and void. 
  

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 ARTICLE XVII 
  
 EFFECTS OF TERMINATION 
  
 17.1 General Effects. 
  
 (a) All solicitations, marketing and advertising of the Program, other than acceptance of applications through NMG Channels in the ordinary course of
business consistent with past practice, shall cease upon the expiration or termination of this Agreement, except as the Parties may otherwise mutually agree, provided that the Parties shall continue to operate the Program in accordance with
the terms of this Agreement and service the Accounts in good faith and in the ordinary course of their respective businesses, subject to the terms of this Agreement, until the provisions of Section 17.2 are satisfied. The Parties shall cooperate to
ensure the orderly wind-down or transfer of the Program. 
  
 (b)
Upon the satisfaction of the provisions of Section 17.2, all obligations of the Parties under this Agreement shall cease, except that the provisions specified in Section 19.26 shall survive. 
  
 17.2 The NMG Companies’ Option to Purchase the Program Assets.

  
 (a) If this Agreement expires or is terminated by either
Party for whatever reason, NMG has the option to purchase, or arrange the purchase by a third party nominated by NMG (a “Nominated Purchaser”), of the Program Assets from Bank. 
  
 (b) The purchase option given by Section 17.2(a) is exercisable by NMG or the
Nominated Purchaser serving notice on Bank no later than sixty (60) days after the receipt of the information with respect to the Program Assets required to be delivered by Bank pursuant to Section 17.2(e); provided, however, that NMG
shall request such information with respect to the Program Assets within ten (10) days following either (i) the date on which the Parties’ right to agree to renew the Agreement pursuant to Section 16.1 has expired without such renewal having
occurred or (ii) the date any Party receives written notice of the exercise of the other Party’s termination rights pursuant to Article XVI. 
  
 (c) If such purchase option is exercised, NMG or the Nominated Purchaser must complete the purchase of the Program Assets within one hundred eighty (180)
days after the notice has been given pursuant to Section 17.2(b); provided, that if, in connection with the purchase of the Program Assets by a Nominated Purchaser, any required regulatory approvals or rating agency consents are not received
within one hundred eighty (180) days after notice has been given pursuant to Section 17.2(b), NMG shall complete the purchase of the Program Assets on behalf of the Nominated Purchaser within two hundred seventy (270) days after notice has been
given pursuant to Section 17.2(b). The date of the completion of any purchase under this Section 17.2(c) shall be the “Program Purchase Date.” 
  

(d) The purchase price for the Program Assets purchased, payable on the Program Purchase Date, shall be equal to the sum of (i) the par value of the
Cardholder Indebtedness related to the Private Label Accounts and Non-Card Payment Plans at the time of repurchase excluding written-off Cardholder Indebtedness (in accordance with the write-off policy then 

  

 72 

 
applicable to the Program) plus (ii) the Fair Market Value of the Non-Store Accounts, except that if the repurchase right arises as a result of (A) an early
termination of this Agreement by Bank for an NMG Event of Default pursuant to Section 16.3 or (B) an early termination by the NMG Companies pursuant to Section 16.2(c), then such purchase price for the Program Assets shall be an amount equal to the
sum of (x) the par value of the Cardholder Indebtedness related to the Private Label Accounts and Non-Card Payment Plans at the time of repurchase excluding written-off Cardholder Indebtedness (in accordance with the write-off policy then
applicable to the Program), plus (y) the Fair Market Value of the Cardholder Indebtedness related to the Non-Store Accounts plus (z) de-conversion costs of the Bank in an amount not to exceed $1 million. 
  
 (e) The Parties shall use commercially reasonable efforts to minimize
transaction costs and Bank shall provide NMG and the Nominated Purchaser and their respective representatives reasonable access to the records and accounts relating to the Program Assets for the purpose of conducting due diligence investigations to
determine whether they wish to purchase the Program Assets and shall provide as soon as reasonably practicable (but in no event more than fifteen (15) days) following a request therefor from NMG or its Nominated Purchaser a master file of the
Accounts (which shall include data for at least the twelve (12) month period preceding the month in which the master file is requested and shall be updated upon request of NMG); provided, however, that Bank shall be entitled to require
any Nominated Purchaser to enter into customary confidentiality arrangements before providing it with such access. The Parties shall promptly negotiate in good faith and execute a purchase agreement for the Program Assets to be repurchased, which
shall contain terms and conditions substantially similar to those in the Purchase Agreement (if applicable). Bank shall provide reasonable assistance in connection with the conversion of the Program Assets to the Systems of NMG or the Nominated
Purchaser, including provision of interim services in accordance with the provisions of this Agreement until such conversion occurs; provided, however, that Bank shall not be obligated to provide such interim services for more than (i)
two hundred seventy (270) days after notice has been given pursuant to Section 17.2(b) in connection with a purchase of the Program Assets by a Nominated Purchaser or (ii) one year after the execution date of the purchase agreement with respect to
the repurchase of the Program Assets by NMG subject to a reasonable servicing fee. The Parties shall not unreasonably withhold or delay execution of such purchase agreement or any other documents necessary to effectuate such sale. The Parties shall
use reasonable efforts to ensure that the Program Purchase Date occurs as promptly as reasonably practicable following the execution of such purchase agreement. 
  

17.3 Fair Market Value. In the event that this Agreement terminates and, if NMG notifies Bank that it shall purchase the Program Assets, Bank
and NMG (or its Nominated Purchaser) shall attempt to mutually determine the fair market value of the Non-Store Accounts (“Fair Market Value”). If the Parties cannot reach such agreement, each Party shall nominate an investment
banker who together shall select a third investment banker to value the Non-Store Accounts. In determining the Fair Market Value of the Non-Store Accounts, the investment bankers shall assume that (a) the terms and conditions of this Agreement,
including all financial terms and conditions, Bank’s right to use the NMG Licensed Marks in accordance with this Agreement and all other material elements of the transactions contemplated by this Agreement, shall continue in respect of the
Non-Store Accounts being purchased during the period of valuation and (b) the Non-Store Accounts being purchased shall continue to operate on an ongoing basis in accordance with past practice. In such case, the Fair Market Value shall be the 

  

 73 

 
average of the two closest valuations provided by the investment bankers; provided, however, if the median valuation is within plus or minus twenty (20)
percent of the mean of the three valuations, the Fair Market Value shall be the mean. NMG may in its sole discretion select any purchaser to purchase the Non-Store Accounts, provided that the Bank shall receive an amount equal to the purchase price
as determined above. 
  
 17.4 Dedicated Program Personnel.
Upon termination or expiration of the Program for any reason and until the date that is ninety (90) days after Bank ceases to provide any services hereunder, NMG shall have the right to offer employment to employees and independent contractors of
Bank and any of Bank’s Affiliates that perform all or substantially all of their work for Bank or its Affiliates in connection with the Program.  
  
 17.5 Rights of Bank if Purchase Option Not Exercised. 
  
 (a) If this Agreement expires or is terminated and the NMG Companies give written notice that they shall not exercise their option referred to in Section
17.2 or otherwise fail to exercise their option within the time period specified in Section 17.2, the NMG Companies shall have no further rights whatsoever in the Program Assets. In such event, Bank shall have the right in its sole discretion on or
after the expiration or termination of this Agreement to: 
  
 (i)
issue to Cardholders a replacement or substitute Credit Card (which card must not bear any NMG Licensed Marks or any other trademarks or source indicators confusingly similar thereto) with such characteristics as Bank considers appropriate (the cost
of card re-design and re-issue being borne by Bank); provided that the replacement or substitute Credit Card shall not be issued in cooperation with any retailer; provided, further, that the NMG Companies shall be permitted to
add an enclosure to the last two (2) Billing Statements to the effect that the Program has been terminated; 
  
 (ii) subject to Applicable Law, notify Cardholders that Bank shall cease providing credit under the Accounts and require repayment of all amounts
outstanding on all Accounts until all associated receivables have been repaid; 
  
 (iii) sell the Accounts and associated receivables to a third party purchaser, other than a competitor of NMG and its Affiliates selected by Bank at a price agreed between Bank and the purchaser; or 
  
 (iv) any combination of (i), (ii) and (iii). 
  
 (b) Notwithstanding the foregoing, in no event shall Bank use or disclose or
permit any of its Affiliates to use or disclose the Cardholder Data to market or promote a Credit Card or ancillary product together with any retailer. 
  
 (c) If this Agreement expires or is terminated and the NMG Companies give written notice that they shall not exercise their option referred to in Section
17.2 or otherwise fail to exercise their option within the time period specified in Section 17.2, the NMG Companies shall provide reasonable assistance in connection with the conversion of any Program Assets resident on NMG Systems to the Bank
Systems, including provision of interim services in accordance with the provisions of this Agreement until such conversion occurs, which shall not be later than 

  

 74 

 
one hundred eighty (180) days after the NMG Companies give written notice that they shall not exercise their option referred to in Section 17.2 or after the
time period for the NMG Companies to exercise such option shall have expired. Bank shall bear all costs and expenses of any such conversion and the transitioning of services performed by the NMG Companies to the Bank. 
  
 (d) Within sixty (60) days (or one hundred twenty (120) days in the case of
Dual-Line Cards) after the NMG Companies give written notice that they shall not exercise their option referred to in Section 17.2 or after the time period for the NMG Companies to exercise such option shall have expired, Bank shall no longer use
any of the NMG Licensed Marks (or any other trademarks or source indicators confusingly similar thereto) and must rebrand the NMG Credit Cards; provided that thereafter Bank may continue to use the NMG Licensed Marks solely to the extent
necessary to identify the Accounts in connection with the billing and collection thereof and as otherwise required by Applicable Law. 
  
 ARTICLE XVIII 
  
 INDEMNIFICATION 
  
 18.1 NMG Indemnification of Bank. From and after the Effective Date, the NMG Companies shall indemnify and hold harmless Bank, its Affiliates, and their respective officers, directors and employees from and
against and in respect of any and all losses, liabilities, damages, costs and expenses of whatever nature, including reasonable attorneys’ fees and expenses, which are caused or incurred by, result from, arise out of or relate to: 

 
 (a) any Retail Merchant’s negligence or recklessness or willful
misconduct (including acts and omissions) relating to the Program; 
  
 (b) any breach by an NMG Company of any of the material terms, covenants, representations, warranties or other provisions contained in this Agreement; 
  

(c) any actions or omissions by Bank taken or not taken at an NMG Company’s written request or direction pursuant to this Agreement except where
Bank would have been otherwise required to take such action (or refrain from acting) absent the request or direction of the NMG Companies; 
  
 (d) dishonest or fraudulent acts by a Retail Merchant, or any of its agents or employees, in connection with the Program (except to the extent of any
amount charged back pursuant to Section 8.5); 
  
 (e) any failure
by the Retail Merchants to satisfy any of their obligations to third parties with respect to the sale by them to such third parties of NMG Goods and Services; 
  

(f) any Solicitation Materials distributed by an NMG Company and not (i) approved by the Management Committee or (ii) provided by Bank; 
  
 (g) any claim, suit or proceeding by any third party arising out of the
failure of a Retail Merchant to comply with Applicable Law in connection with the Program or the Operating Procedures, unless such failure was the result of any action taken or not taken by such Retail Merchant at the written request or direction of
Bank; 
  

 75 

 (h) the NMG Companies’ Inserts or Billing Statement messages; and 
  
 (i) allegations by a third party that the use of the NMG Licensed Marks
constitutes infringement of any Intellectual Property right of such third party. 
  
 18.2 Bank Companies’ Indemnification of the NMG Companies. From and after the Effective Date, the Bank Companies’ shall indemnify and hold harmless NMG, its Affiliates and their respective officers,
directors and employees from and against and in respect of any and all losses, liabilities, damages, costs and expenses of whatever nature, including reasonable attorneys’ fees and expenses, which are caused or incurred by, result from, arise
out of or relate to: 
  
 (a) Bank’s or its Affiliate’s
negligence or recklessness or willful misconduct (including acts and omissions) relating to the Program; 
  
 (b) any breach by Bank or any of its Affiliates, employees or agents of any of the material terms, covenants, representations, warranties or other
provisions contained in this Agreement or any Cardholder Agreement; 
  
 (c) any actions or omissions by any of the NMG Companies taken or not taken at the Bank Companies’ written request or direction pursuant to this Agreement, except where the NMG Companies would have been otherwise required to take such
action (or refrain from acting) absent the request or direction of any Bank Company; 
  
 (d) dishonest or fraudulent acts by Bank, or any of its Affiliates, agents or employees, in connection with the Program; 
  
 (e) any failure by the Bank Companies to satisfy any of their obligations to (i) Cardholders with respect to the Program or the Accounts, whether pursuant
to the Cardholder Agreements or otherwise or (ii) any other third parties in connection with its provision of other products and services to such third parties; 
  

(f) any Account Documentation and Solicitation Materials approved by the Management Committee and used by any of the NMG Companies in that form and in
accordance with Bank’s instructions and/or the Operating Procedures that fails to comply with Applicable Law, other than any content in the Solicitation Materials that primarily relates to Loyalty Programs and was included in the Solicitation
Materials in the form provided by NMG without any input from Bank with respect to Applicable Law; 
  
 (g) any claim, suit or proceeding by any third party arising out of the failure of the Bank Companies to comply with Applicable Law in connection with the
Program or the Operating Procedures unless such failure was the result of any action taken or not taken by the Bank Companies at the specific written request or direction of the NMG Companies; 
  
 (h) Bank’s Inserts or Billing Statement messages; and 
  

 76 

 (i) allegations by a third party that the use of the Bank Licensed Marks constitutes infringement of any
Intellectual Property right of such third party. 
  
 18.3
Procedures. 
  
 (a) In case any claim is made, or any suit
or action is commenced, against a Party (the “Indemnified Party”) in respect of which indemnification may be sought by it under this Article XVIII, the Indemnified Party shall promptly give the other Party (the “Indemnifying
Party”) notice thereof and the Indemnifying Party shall be entitled to participate in the defense thereof and, with prior written notice to the Indemnified Party given not later than twenty (20) days after the delivery of the applicable
notice from the Indemnified Party, to assume, at the Indemnifying Party’s expense, the defense thereof, with counsel reasonably satisfactory to such Indemnified Party. After notice from the Indemnifying Party to such Indemnified Party of its
election so to assume the defense thereof, except as set forth in Section 18.3(b), the Indemnifying Party shall not be liable to such Indemnified Party under this Section for any attorneys’ fees or other expenses subsequently incurred by such
Indemnified Party in connection with the defense thereof, other than reasonable costs of investigation. 
  
 (b) The Indemnified Party shall have the right to employ its own counsel if the Indemnifying Party elects to assume such defense, but the fees and
expenses of such counsel shall be at the Indemnified Party’s expense, unless (i) the employment of such counsel has been authorized in writing by the Indemnifying Party, (ii) the Indemnifying Party has not employed counsel to take charge of the
defense within twenty (20) days after delivery of the applicable notice or, having elected to assume such defense, thereafter ceases its defense of such action, or (iii) the Indemnified Party has reasonably concluded that there may be defenses
available to it which are different from or additional to those available to the Indemnifying Party (in which case the Indemnifying Party shall not have the right to direct the defense of such action on behalf of the Indemnified Party), in any of
which events the attorneys’ fees and expenses of counsel to the Indemnified Party shall be borne by the Indemnifying Party. 
  
 (c) The Indemnifying Party shall promptly notify the Indemnified Party if the Indemnifying Party desires not to assume, or participate in, the defense of
any such claim, suit or action. 
  
 (d) The Indemnified Party or
Indemnifying Party may at any time notify the other of its intention to settle or compromise any claim, suit or action against the Indemnified Party in respect of which payments may be sought by the Indemnified Party hereunder, and (i) the
Indemnifying Party may settle or compromise any such claim, suit or action solely for the payment of money damages for which the Indemnified Party will be fully indemnified hereunder, but shall not agree to any other settlement or compromise without
the prior written consent of the Indemnified Party, which consent shall not be unreasonably withheld (it being agreed that any failure of an Indemnified Party to consent to any settlement or compromise involving relief other than monetary damages
shall not be deemed to be unreasonably withheld), and (ii) the Indemnified Party may settle or compromise any such claim, suit or action solely for an amount not exceeding One Thousand Dollars ($1,000), but shall not settle or compromise any other
matter without the prior written consent of the Indemnifying Party, which consent shall not be unreasonably withheld. 
  

 77 

 18.4 Notice and Additional Rights and Limitations. 
  
 (a) If an Indemnified Party fails to give prompt notice of any claim being
made or any suit or action being commenced in respect of which indemnification under this Article XVIII may be sought, such failure shall not limit the liability of the Indemnifying Party; provided, however, that this provision shall
not be deemed to limit the Indemnifying Party’s rights to recover from the Indemnified Party for any loss, cost or expense which it can establish resulted from such failure to give prompt notice. 
  
 (b) This Article XVIII shall govern the obligations of the Parties with
respect to the subject matter hereof but shall not be deemed to limit the rights that either Party might otherwise have at law or in equity. 
  
 (c) Notwithstanding anything to the contrary in this Agreement, no Party shall be liable to the other for punitive or exemplary damages relating to or
arising out of this Agreement, any breach hereof or any of the transactions provided for therein, unless the Indemnified Party shall have become liable to a third party for such amounts. 
  
 ARTICLE XIX 
  
 MISCELLANEOUS 
  
 19.1 Precautionary Security Interest. The NMG Companies and Bank agree that this Agreement contemplates the extension of credit by Bank to
Cardholders and that the NMG Companies’ submission of NMG Charge Transaction Data to Bank shall constitute assignment by the NMG Companies of any and all right, title and interest in such NMG Charge Transaction Data and the Cardholder
Indebtedness reflected therein. However, as a precaution in the unlikely event that any person asserts that Article 9 of the UCC applies or may apply to the transactions contemplated hereby, and to secure the NMG Companies’ payment of and
performance of all obligations of the NMG Companies to Bank, the NMG Companies hereby grant to Bank a first priority present and continuing security interest in and to the following, whether now existing or hereafter created or acquired: (i) all
Accounts, Cardholder Indebtedness, Account Documentation and NMG Charge Transaction Data, (ii) all deposits, credit balances and reserves on the Bank’s books relating to the Program, and (iii) all proceeds of the Cardholder Indebtedness. In
addition, the NMG Companies agree to take any reasonable action requested by Bank, at Bank’s expense, to establish the first lien and perfected status of such security interest. Upon the termination or expiration of this Agreement, Bank shall
execute such releases and file such notices as the NMG Companies may request to evidence the termination of the security interest provided for in this Section 19.1. 
  
 19.2 Securitization, Participation or Pledge of Cardholder Indebtedness. 
  
 (a) Bank shall have the right to securitize, participate or pledge the
Cardholder Indebtedness or any part thereof by itself or as part of a larger offering at any time, in such a manner that allows Bank to obtain cash flows representing all or most of the economic benefits of owning such Cardholder Indebtedness. Such
securitization, participation or pledge shall not affect the NMG Companies’ rights or Bank’s obligations hereunder. Bank shall not securitize, 

  

 78 

 
participate or pledge the Cardholder Indebtedness in any manner that may encumber any of the NMG Companies’ rights hereunder to purchase Program Assets.
All uses of the NMG Licensed Marks in any securitization document shall be made in accordance with Section 10.1 and with the prior written approval of NMG. 
  
 (b) In the event the NMG Companies elect to purchase the Program Assets pursuant to Section 17.2 and Bank has securitized, participated or pledged any of
the Cardholder Indebtedness included in the Program Assets, the Parties will cooperate to transfer such assets, or Bank’s interest in and servicing rights with respect to such assets, to NMG or its Nominated Purchaser on reasonable terms
pursuant to instruments in form and substance satisfactory to the Parties, and the purchase price set forth in Section 17.2(d) shall be reduced by the outstanding principal balance of such obligations on the Program Purchase Date. 
  
 19.3 Assignment. None of the NMG Companies, on the one hand, and the
Bank Companies, on the other hand, shall assign this Agreement or any of its rights hereunder without the prior written consent of the other Party, except to the extent (i) the Cardholder Indebtedness is securitized as permitted pursuant to Section
19.2 or (ii) otherwise permitted under the Servicing Agreement. 
  
 19.4 Sale or Transfer of Accounts. Bank shall not sell or transfer in whole or in part any Accounts; provided, however, that this Section 19.4 shall not restrict the ability of Bank to securitize, participate or pledge
the Cardholder Indebtedness pursuant to Section 19.2. Bank may from time to time propose to NMG the terms under which it desires to sell any NMG Accounts that have been written-off in accordance with the Risk Management Policies, including the
payments proposed to be made to NMG and Bank in connection with any such sale. NMG shall consider any such proposal in good faith but shall be entitled to accept or reject any such proposal in its sole discretion.  
  
 19.5 Subcontracting. Except as approved by the Management Committee,
it is understood and agreed that, in fulfilling its obligations under this Agreement, no Person other than a Party hereto or its Affiliates may perform such Party’s functions; provided that, to the extent a Party is not required to
obtain Management Committee approval under Section 3.2(d)(iv) to outsource or subcontract a service, the Parties and their Affiliates may subcontract or outsource such service to such third party. Each Party hereto shall be responsible for functions
performed by such Affiliates or other Persons to the same extent the Party would be responsible if it performed such functions itself. 
  
 19.6 Sales and Use Tax. This Agreement is intended to be a tax included contract for Texas sales and use taxes due on the taxable Texas portion of
the Services performed by NMG that benefit Bank in Texas. Bank shall provide to NMG a multi-state benefit exemption certificate and a letter instructing NMG to pay directly to the State of Texas the Texas sales and use tax due under this Agreement.

  
 19.7 Amendment. Except as provided herein, this
Agreement may not be amended except by a written instrument signed by each of the Bank Companies and each of the NMG Companies. 
  

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 19.8 Non-Waiver. No delay by a Party hereto in exercising any of its rights hereunder, or partial
or single exercise of such rights, shall operate as a waiver of that or any other right. The exercise of one or more of a Party’s rights hereunder shall not be a waiver of, or preclude the exercise of, any rights or remedies available to such
Party under this Agreement or in law or at equity. 
  
 19.9
Severability. In case any one or more of the provisions contained herein shall be invalid, illegal or unenforceable in any respect under any law, the validity, legality and enforceability of the remaining provisions contained herein shall not
in any way be affected or impaired thereby, and this Agreement shall be reformed, construed and enforced as if such invalid, illegal or unenforceable provision or portion of any provision had never been contained herein and there had been contained
herein instead such valid, legal and enforceable provisions as would most nearly accomplish the intent and purpose of such invalid, illegal or unenforceable provision. 
  
 19.10 Waiver of Jury Trial and Venue. 
  
 (a) Each Party hereby waives all right to trial by jury in any action or proceeding to enforce or defend any rights under
this Agreement. 
  
 (b) Each Party hereby irrevocably submits to
the jurisdiction of the United States District Court for the State of Delaware or, if such federal jurisdiction is unavailable, in the state courts of the State of Delaware over any action arising out of this Agreement, and each Party hereby
irrevocably waives any objection which such Party may now or hereafter have to the laying of improper venue or forum non conveniens. Each Party agrees that a judgment in any such action or proceeding may be enforced in other jurisdictions by
suit on the judgment or in any manner provided by law. Any and all service of process and any other notice in any such suit, action or proceeding with respect to this Agreement shall be effective against a Party if given as provided herein.

  
 19.11 Governing Law; Compliance with Law. 

 
 (a) This Agreement and all rights and obligations hereunder, including
matters of construction, validity and performance, shall be governed by and construed in accordance with the laws of the State of New York applicable to contracts made to be performed within such State and applicable federal law. 
  
 (b) Each Party shall comply in all material respects with Applicable Law in
connection with its activities and the exercise of its rights and performance of its obligations hereunder. 
  
 19.12 Specific Performance. The Parties agree that money damages would not be a sufficient remedy for any breach of Article VI, X or XIII or the
failure of a Party to perform any of its material obligations hereunder, and that, in addition to all other remedies, each Party will be entitled to seek specific performance and to seek injunctive or other equitable relief as a remedy for any such
breach or failure to perform its material obligations hereunder. Each Party waives any requirements for the securing or posting of any bond in connection with such remedy. 
  

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 19.13 Captions. Captions of the articles and sections of this Agreement are for convenient
reference only and are not intended as a summary of such articles or sections and do not affect, limit, modify or construe the contents thereof. 
  
 19.14 Notices. Any notice, approval, acceptance or consent required or permitted under this Agreement shall be in writing to the other Party and
shall be deemed to have been duly given when delivered in person or, if sent by United States registered or certified mail, with postage prepaid, or by a nationally recognized overnight delivery service, when received, addressed as follows:

  

			
	If to the NMG Companies:	  	 c/o The Neiman Marcus Group, Inc.
 One Marcus
Square
 1618 Main Street
 Dallas, Texas 75201
 Attention: General Counsel
 Facsimile: (214) 573-5354

		
	 	  	 c/o The Neiman Marcus Group, Inc.
 One Marcus
Square
 1618 Main Street
 Dallas, Texas 75201
 Attention: Credit Card Program Manager
 Facsimile: (214)
743-7646

		
	With a copy to:	  	 Simpson Thacher & Bartlett LLP
 425 Lexington
Avenue
 New York, New York 10017
 Attention: Maripat Alpuche,
Esq.
 Facsimile: (212) 455-2502

		
	If to the Bank Companies:	  	 c/o HSBC Bank Nevada, N.A.
 2700 Sanders Road

Prospect Heights, Illinois 60070
 Attention: Managing Director -

Client Relations, HSBC Retail Services
 Facsimile: (908)
203-4217

		
	With a copy to:	  	 HSBC Retail Services
 2700 Sanders Road
 Prospect Heights, Illinois 60070
 Attention: General Counsel, Retail Services
Division
 Facsimile: (847) 205-7417

  
 19.15 Coordination
of Consents and Approvals. With respect to any consent or approval to be given by the NMG Companies, NMG may give consents or approvals on behalf of the other NMG Company and Bank shall be entitled to rely on any such consent or approval of NMG
acting on behalf of any or all of the NMG Companies. 
  

 81 

 19.16 Further Assurances. The NMG Companies and Bank agree to produce or execute such other
documents or agreements as may be necessary or desirable for the execution and implementation of this Agreement and the consummation of the transactions specified herein and to take all such further action as the other Party may reasonably request
in order to give evidence to the consummation of the transactions specified herein. 
  
 19.17 No Joint Venture. Nothing contained in this Agreement shall be deemed or construed by the Parties or any third party to create the relationship of principal and agent, partnership, joint venture or of any
association between the NMG Companies and the Bank Companies, and no act of either Party shall be deemed to create any such relationship. The NMG Companies and the Bank Companies each agree to such further actions as the other may request to
evidence and affirm the non-existence of any such relationship. 
  
 19.18 Press Releases. The NMG Companies, on the one hand, and the Bank Companies, on the other hand, each shall obtain the prior written approval of the other Party with regard to the substance and timing of any press releases which
announce the execution of this Agreement or the transactions specified herein, which prior approval shall not unreasonably be withheld. At all times thereafter, the NMG Companies and the Bank Companies, prior to issuing any press releases concerning
this Agreement or the transactions specified herein, shall consult with each other concerning the proposed substance and timing of such releases and give due consideration to the comments of the other Party relating thereto. The foregoing
notwithstanding, it is understood that neither Party shall be required to obtain any prior consent, but shall consult with each other to the extent practicable, with regard to (a) filings, press releases and other announcements as may be required by
Applicable Law or the applicable rules and regulations of any governmental agency or stock exchange and (b) publications prepared solely by and for employees of any of the NMG Companies or the Bank Companies, or their respective Affiliates.

  
 19.19 No Set-Off. The NMG Companies and the Bank
Companies agree that each Party has waived any right to set-off, combine, consolidate or otherwise appropriate and apply (i) any assets of the other Party held by the Party or (ii) any indebtedness or other liabilities at any time owing by the Party
to the other Party, as the case may be, against or on account of any obligations owed by the other Party under this Agreement, except as expressly set forth herein. 
  
 19.20 Conflict of Interest. Each Party hereto, in performing it obligations hereunder, shall establish and maintain
appropriate business standards, procedures and controls designed to ensure that such Party shall perform and conduct its operations in a manner consistent with the Program Objectives and in such a way as not to disparage or embarrass or otherwise
adversely affect the other Party and its Affiliates. Each Party shall review such standards, procedures and controls with reasonable frequency during the Term including those related to the activities of its employees and agents in their relations
with the employees, agents and representatives of the other Party hereto and with other third parties. 
  

 82 

 19.21 Third Parties . There are no third-party beneficiaries to this Agreement. Except for the
Indemnified Parties with respect to indemnity claims pursuant to Article XVII, the Parties do not intend: (i) the benefits of this Agreement to inure to any third party; or (ii) any rights, claims or causes of action against a Party to be created in
favor of any person or entity other than the other Party. 
  
 19.22 Force Majeure. If performance of any service or obligation under this Agreement is prevented, restricted, delayed or interfered with by reason of labor disputes, strikes, acts of God, floods, lightning, severe weather,
shortages of materials, rationing, utility or communication failures, earthquakes, war, revolution, civil commotion, acts of public enemies, terrorist attacks, blockade, embargo or any law, order, proclamation, regulation, ordinance, demand or
requirement having legal effect of any government or any judicial authority or representative of any such government, or any other act whatsoever, whether similar or dissimilar to those referred to in this clause, which are beyond the reasonable
control of a Party and could not have been prevented by reasonable precautions, (each, a “Force Majeure Event”) then such Party shall be excused from such performance to the extent of and during the period of such Force Majeure
Event. A Party excused from performance pursuant to this Section 19.22 shall exercise all reasonable efforts to continue to perform its obligations hereunder, including by implementing its disaster recovery and business continuity plan as provided
in Section 7.3(d), and shall thereafter continue with reasonable due diligence and good faith to remedy its inability to so perform except that nothing herein shall obligate either Party to settle a strike or other labor dispute when it does not
wish to do so. Notwithstanding the foregoing, if a condition constituting a Force Majeure Event with respect to the Bank Companies, on the one hand, or the NMG Companies, on the other hand, exists for more than thirty (30) consecutive days (or five
(5) days in the case of any payment obligation) and such Party is unable to perform a material obligation (which shall be deemed to include any payment obligation pursuant to Article VIII or Article IX) under this Agreement due to such Force Majeure
Event, then the other Party shall have the right to terminate this Agreement upon written notice to the Party subject to such Force Majeure Event; provided, however, that (i) prior to delivering written notice of termination in respect
of such Force Majeure Event, the Party seeking to terminate this Agreement shall call, and the Parties shall attend one or more Management Committee to consider and vote upon a plan to outsource the material obligation that such Party is unable to
perform and (ii) in the event such outsourcing arrangement is agreed to, the Parties shall promptly implement such arrangement and this Agreement may not be terminated unless such Force Majeure Event continues on the fifteenth (15th) day following approval of such outsourcing arrangement. 
  
 19.23 Entire Agreement. This Agreement, together with the Schedules hereto which are expressly incorporated herein by
reference, supersedes any other agreement, whether written or oral, that may have been made or entered into by the NMG Companies and Bank (or by any officer or employee of any such Parties) relating to the matters specified herein, and constitutes
the entire agreement by the Parties related to the matters specified herein or therein. 
  
 19.24 Binding Effect. This Agreement shall be binding upon and shall inure to the benefit of the Parties hereto and their respective successors and permitted assigns. This Agreement is the product of
negotiation by the Parties having the assistance of counsel and other advisers. It is the intention of the Parties that this Agreement not be construed more strictly with regard to one Party than with regard to the other. 
  

 83 

 19.25 Counterparts/Facsimiles. This Agreement may be executed in any number of counterparts, all
of which together shall constitute one and the same instrument, but in making proof of this Agreement, it shall not be necessary to produce or account for more than one such counterpart. Any facsimile of an executed counterpart shall be deemed an
original. 
  
 19.26 Survival. Upon the expiration or
termination of this Agreement, the Parties shall have the rights and remedies described herein. Upon such expiration or termination, all obligations of the Parties under this Agreement shall cease, except that the obligations of the Parties pursuant
to Article VI (Cardholder Information), Section 8.5 (Bank Right to Charge Back), Article X (Intellectual Property), Article XII (Access, Audit and Dispute Resolution), Article XIII (Confidentiality), Article XVII (Effects of Termination), Article
XVIII (Indemnification), Section 19.1 (Precautionary Security Interest), Section 19.6 (Sales and Use Tax), Section 19.10 (Waiver of Jury Trial and Venue) and Section 19.11 (Governing Law; Compliance with Law) shall survive the expiration or
termination of this Agreement. 
  
 [Remainder of Page Intentionally
Left Blank] 
  
  

 84 

 IN WITNESS WHEREOF, each of the Parties has caused this Agreement to be duly executed as of the date
first above written. 
  

			
	THE NEIMAN MARCUS GROUP, INC.
		
	By:	 	 /s/ Steven P. Dennis

	Name:	 	Steven P. Dennis
	Title:	 	 Senior Vice President, Strategy,
 Business Development
and Multichannel Marketing

	
	BERGDORF GOODMAN, INC.
		
	By:	 	 /s/ Nelson A. Bangs

	Name:	 	Nelson A. Bangs
	Title:	 	Senior Vice President
	
	HSBC BANK NEVADA, N.A.
		
	By:	 	 /s/ Joseph W. Hoff

	Name:	 	Joseph W. Hoff
	Title:	 	Executive Vice President
	
	HOUSEHOLD CORPORATION
		
	By:	 	 /s/ Joseph W. Hoff

	Name:	 	Joseph W. Hoff
	Title:	 	President

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