Document:

EX-10.2

 Exhibit 10.2 

TAX MATTERS AGREEMENT 
 by and
among 
 THE PROCTER & GAMBLE COMPANY, 

GALLERIA CO., 
 COTY INC., and

 GREEN ACQUISITION SUB INC. 

Dated [                    
    , 201[    ]] 

 TABLE OF CONTENTS 
  

							
	 	 	 	  	Page	 
	
	ARTICLE I	  
	
	DEFINITIONS	  
			
	 Section 1.01
	 	 Definition of Terms
	  	 	2	  
	
	ARTICLE II	  
	
	ALLOCATION OF TAXES	  
			
	 Section 2.01
	 	 Ordinary Course Taxes and Internal Restructuring Taxes
	  	 	21	  
	 Section 2.02
	 	 Transaction Taxes
	  	 	22	  
	 Section 2.03
	 	 Transfer Taxes
	  	 	23	  
	 Section 2.04
	 	 Entitlement to Tax Attributes
	  	 	24	  
	 Section 2.05
	 	 Additional Costs
	  	 	25	  
	 Section 2.06
	 	 No Duplicative Payment
	  	 	25	  
	 Section 2.07
	 	 Exclusive Remedy
	  	 	25	  
	
	ARTICLE III	  
	
	TAX RETURN FILING AND PAYMENT OBLIGATIONS	  
			
	 Section 3.01
	 	 Tax Return Preparation and Filing
	  	 	25	  
	 Section 3.02
	 	 Tax Reporting
	  	 	26	  
	
	ARTICLE IV	  
	
	TAX-FREE TREATMENT OF EXCHANGE & RELATED TRANSACTIONS	  
			
	 Section 4.01
	 	 Representations
	  	 	27	  
	 Section 4.02
	 	 Covenants
	  	 	28	  
	 Section 4.03
	 	 Tax Sharing Agreements
	  	 	32	  
	 Section 4.04
	 	 IRS Ruling Requests
	  	 	32	  
	
	ARTICLE V	  
	
	TAX CONTESTS; INDEMNIFICATION; COOPERATION	  
			
	 Section 5.01
	 	 Notice
	  	 	32	  
	 Section 5.02
	 	 Control of Tax Contests
	  	 	32	  
	 Section 5.03
	 	 Indemnification Payments
	  	 	33	  

  
 -i- 

							
	 Section 5.04
	 	 Interest on Late Payments
	  	 	34	  
	 Section 5.05
	 	 Treatment of Indemnity Payments
	  	 	34	  
	 Section 5.06
	 	 Cooperation
	  	 	35	  
	 Section 5.07
	 	 Confidentiality
	  	 	35	  
	 Section 5.08
	 	 Section 336(e) Election
	  	 	35	  
	 Section 5.09
	 	 Term of Tax Indemnity
	  	 	36	  
	
	ARTICLE VI	  
	
	DISPUTE RESOLUTION	  
			
	 Section 6.01
	 	 Tax Disputes
	  	 	36	  
	
	ARTICLE VII	  
	
	MISCELLANEOUS	  
			
	 Section 7.01
	 	 Authorization
	  	 	37	  
	 Section 7.02
	 	 Expenses
	  	 	37	  
	 Section 7.03
	 	 Entire Agreement
	  	 	37	  
	 Section 7.04
	 	 Governing Law
	  	 	37	  
	 Section 7.05
	 	 Notice
	  	 	38	  
	 Section 7.06
	 	 Priority of Agreements
	  	 	39	  
	 Section 7.07
	 	 Amendments and Waivers
	  	 	39	  
	 Section 7.08
	 	 Termination
	  	 	39	  
	 Section 7.09
	 	 No Third Party Beneficiaries
	  	 	39	  
	 Section 7.10
	 	 Assignability
	  	 	39	  
	 Section 7.11
	 	 Enforcement
	  	 	40	  
	 Section 7.12
	 	 Survival
	  	 	40	  
	 Section 7.13
	 	 Construction
	  	 	40	  
	 Section 7.14
	 	 Severability
	  	 	40	  
	 Section 7.15
	 	 Counterparts
	  	 	41	  
	 Section 7.16
	 	 Successors
	  	 	41	  

  
 -ii- 

 TAX MATTERS AGREEMENT 

THIS TAX MATTERS AGREEMENT (this “Agreement”) is made and entered into as of
[            ] by and among The Procter & Gamble Company, an Ohio corporation (“Parent”), Galleria Co., a Delaware corporation and, as of the date
hereof, a wholly owned Subsidiary of Parent (“SplitCo”), Coty Inc., a Delaware corporation (“Acquiror”), and Green Acquisition Sub Inc., a Delaware corporation and a direct wholly owned Subsidiary of Acquiror
(“Merger Sub”) (collectively, the “Parties”). 
 WHEREAS, as of the date hereof, Parent is the common
parent of an affiliated group of corporations, including SplitCo, which has elected to file certain Tax Returns on an affiliated, consolidated, combined or unitary group basis; 

WHEREAS, Parent has determined that it would be appropriate and desirable to completely separate the Galleria Business pursuant to the
Galleria Transfer, the Distribution, the Merger and other related transactions; 
 WHEREAS, the Parties have entered into the Transaction
Agreement pursuant to which the Galleria Transfer, the Distribution, the Merger and other related transactions will be consummated; 

WHEREAS, in connection with the Galleria Transfer, Parent will effect the Distribution either as the (i) Exchange Offer and, if
necessary, a Clean-Up Spin-Off or (ii) One-Step Spin-Off, in each case, in accordance with the Transaction Agreement; 
 WHEREAS, the
boards of directors (or other equivalent bodies) of Parent, SplitCo, Acquiror and Merger Sub each have approved and declared advisable the Merger to occur immediately following the Distribution; 

WHEREAS, pursuant to the plan of reorganization and within one year after the Distribution Date, Parent will effect any Parent Cash
Distribution to Parent’s creditors in retirement of outstanding Parent Indebtedness as described in the Transaction Agreement; 

WHEREAS, the Parties intend that (i) the Galleria Transfer, together with the Distribution, qualify as a reorganization under Code
Section 368(a), (ii) the Distribution, as such, qualify as a distribution of SplitCo Common Stock to Parent’s shareholders pursuant to Code Section 355, (iii) the Merger qualify as a tax-free reorganization pursuant to Code
Section 368(a), (iv) any Parent Cash Distribution qualify as money distributed to Parent creditors in connection with the reorganization for purposes of Code Section 361(b)(3), and (v) the Transaction Agreement constitute a plan
of reorganization under Treasury Regulation Section 1.368-2(g). 

 WHEREAS, as a result of and upon the Distribution, SplitCo will cease to be a member of the
Parent affiliated group within the meaning of Code Section 1504(a); and 
 WHEREAS, the Parties desire to allocate the Tax
responsibilities, liabilities and benefits of certain transactions and to provide for certain other Tax matters. 
 NOW, THEREFORE, in
consideration of the mutual covenants and agreements contained herein, the Parties (each on behalf of itself, each of its Subsidiaries, as of immediately before the Distribution, and its future Subsidiaries) hereby agree as follows: 

ARTICLE I 
 DEFINITIONS

 Section 1.01 Definition of Terms. 

The following terms will have the following meanings (such meanings to apply equally to both the singular and the plural forms of the terms
defined). Unless otherwise stated, all Section references are to this Agreement. Any capitalized terms used herein and not otherwise defined will have the meaning given to such term in the Transaction Agreement.1 
 “Acquiror” has the meaning set forth in the recitals. 

“Acquiror Average Price” means [            ].2 
 “Acquiror Base Stock Price” means
[            ].3 

“Acquiror Common Stock” means [            ].4 
  

	1 	The definitions of the currently undefined terms in this Section 1.01 will be taken from the corresponding definitions in the Transaction Agreement. 

	2 	Current definition in Transaction Agreement: “Acquiror Average Price” means, as of any date of determination, the average (measured as an arithmetic mean) of the daily volume weighted averages of the
trading prices of the Acquiror Common Stock, as such prices are reported on the NYSE Composite Tape, for (x) in the case of any determinations of the Acquiror Average Price for purposes of the definition of “Acquiror SEC Event”, the
fifteen consecutive Trading Days ending on such date of determination (other than (1) if the date of determination is the Commencement Date and the related Disclosure Date is less than 15 consecutive Trading Days before such Commencement Date,
in which case the measurement period will begin on the Trading Day following the Disclosure Date and end on the Commencement Date, and (2) if the date of determination is the 10th trading day after the date on which the Acquiror makes a GAAP
Compliant Confirmation, in which case the measurement period will be the 10 consecutive Trading Days ending on such date of determination), and (y) in all other cases, the five consecutive Trading Days ending on such date of determination;
provided, however, that if an ex-dividend date is set for the Acquiror Common Stock during such period, then the trading price for a share of Acquiror Common Stock for each day during the portion of such period that precedes such ex-dividend date
will be reduced by the amount of the dividend payable on a share of Acquiror Common Stock. 

	3 	Current definition in Transaction Agreement: “Acquiror Base Stock Price” means $24.56 per share. 

	4 	Current definition in Transaction Agreement: “Acquiror Common Stock” means the Class A Common Stock and the Class B Common Stock. 

  
 -2- 

 “Acquiror Disclosure Letter” means
[            ].5 

“Acquiror Equity Interests” means [            ].6 
 “Acquiror Form S-4” means
[            ].7 

“Acquiror Group” means [            ].8 
 “Acquiror Issue” has the meaning set forth in Section 5.02. 

“Acquiror New Common Stock” means [            ].9 
 “Acquiror Options” means
[            ].10 

“Acquiror Pre-Merger Group” means Acquiror and each of its Subsidiaries (in each case, including any successors thereof),
other than any members of the Galleria Tax Group. 
 “Acquiror Representation Letter” means the representation letter
executed by Acquiror and Merger Sub in connection with the delivery of the opinion described in Section 7.02(c) of the Transaction Agreement. 

 

	5 	Current definition in Transaction Agreement: “Acquiror Disclosure Letter” means the disclosure letter delivered by Acquiror to Parent immediately prior to the execution of this Agreement.

	6 	Current definition in Transaction Agreement: “Acquiror Equity Interests” has the meaning set forth in Section 4.05(a). 

	7 	Current definition in Transaction Agreement: “Acquiror Form S-4” has the meaning set forth in Section 5.08(b). 

	8 	Current definition in Transaction Agreement: “Acquiror Group” means Acquiror and each of its Affiliates, including, after the Closing, the Galleria Group. 

	9 	Current definition in Transaction Agreement: “Acquiror New Common Stock” has the meaning set forth in the recitals to this Agreement. 

	10 	Current definition in Transaction Agreement: “Acquiror Options” has the meaning set forth in Section 4.05(a). 

  
 -3- 

 “Acquiror SEC Event” means
[            ].11 

 

	11 	Current definition in Transaction Agreement: “Acquiror SEC Event” means the occurrence of one or more of the following events: 

(i) Acquiror shall have published or become obligated to publish a press release or file or become obligated to file a report
with the Commission to the effect that Acquiror’s prior financial statements or reports filed with the Commission may no longer be relied upon; 

(ii) Acquiror shall have failed to timely file (after giving effect to the extension provided pursuant to Rule 12b-25 under the
Exchange Act if a Form 12b-25 is timely filed by the Acquiror) with the Commission any of its Annual Reports on Form 10-K or Quarterly Reports on Form 10-Q that are required to be filed after the date hereof and prior to the Closing; 

(iii) Acquiror shall have made a filing that discloses (or the Acquiror shall have become required to disclose) the existence
of any material weaknesses in the effectiveness of Acquiror’s internal control over financial reporting (as such concept is defined in Rule 1-02(a) of Regulation S-X, as of the requisite date; 

(iv) Acquiror shall have publicly announced or disclosed that the audit committee of Acquiror’s Board of Directors (or
other similarly empowered committee of the board or the board itself) is conducting an investigation with respect to the material reliability or accuracy of Acquiror’s financial statements; 

(v) Acquiror or any Governmental Authority shall have publicly announced or disclosed that a Governmental Authority is
conducting an investigation with respect to the material reliability or accuracy of Acquiror’s financial statements; or 

(vi) Acquiror or any of its directors or executive officers shall have been named as a party to any criminal proceeding with
respect to alleged criminal conduct where such conduct relates to the business of Acquiror; 
 provided, that (A) no event resulting from,
relating to or arising out of matters disclosed in the Acquiror SEC Filings publicly filed or furnished with the Commission at least two Business Days prior to the date of this Agreement (other than any forward-looking disclosures set forth in any
risk factor section, any disclosures in any section relating to forward looking-statements and any other similar disclosures included therein to the extent that they are primarily cautionary in nature or in the general description of accounting
principles in the footnotes to the audited or unaudited financial statements included in any Acquiror SEC Filings) or Section 11.01 of the Acquiror Disclosure Letter shall be an Acquiror SEC Event and (B): 

 

	(x)	in the case of clause (i) above, at least one of the following must also be true: 

(A) Acquiror shall have failed to remedy the underlying issues and publicly confirmed that the financial statements filed or
published with the Commission prior thereto fairly present, in all material respects, the Acquiror’s consolidated financial condition and results of operations of the Acquiror Group (such confirmation, the “GAAP Compliant
Confirmation”) within 120 days of the date on which it published or became obligated to publish or filed or become obligated to file the press release or report referenced in clause (i); or 

(B) if both (x) the Acquiror Average Price is less than or equal to 80% of the Acquiror Average Price on the trading day
immediately preceding such Disclosure Date (and such decline in the trading prices of the Acquiror Common Stock underlying such calculated decline in the Acquiror Average Price is disproportionate in a non-de minimis respect to a decline in the
performance of the Standard & Poor’s 500 Index calculated in the same manner) and (y) the Acquiror Average Price is less than $20.00, on any one of the following days: any of the
40th through 50th trading days following the Disclosure Date, the 10th trading day after
the date on which the Acquiror makes the GAAP Compliant Confirmation and, if the Disclosure Date is less than 40 trading days prior to the Commencement Date, the Commencement Date (this clause (B), the “Minimum Price Decline
Requirement”); 
  

	(y)	in the case of clause (ii) above, at least one of the following must also be true: 

(A) Acquiror shall have failed to cure the relevant problem within 120 days of the date on which the event referenced in clause
(ii) takes place by, as applicable, filing the late Annual Report on Form 10-K or Quarterly Report on Form 10-Q with the Commission; or 

(B) the Minimum Price Decline Requirement shall have occurred; and 

 

	(z)	in the case of clauses (iii), (iv), (v) and (vi), the Minimum Price Decline Requirement shall have occurred (provided, that for purposes of this clause (z), the only measurement dates for the Minimum Price
Decline Requirement will be (1) the 45th trading day after the Disclosure Date and (2) if the Disclosure Date is less than 45 Trading Days prior to the Commencement Date, the
Commencement Date). 

  
 -4- 

 “Acquiror SEC Filings” means
[            ].12 

“Acquiror Stock Interests” means any Stock Interests of Acquiror. 

“Acquiror Tax Group” means Acquiror and each Subsidiary of Acquiror (in each case, including any successors thereof),
including, after the Closing, the Galleria Tax Group (in each case, including any successors thereof). 
 “Active Trade or
Business” means the active conduct (determined in accordance with Code Section 355(b)) of the business conducted by the Galleria Tax Group members, as determined by Parent and conveyed to Acquiror before the Closing Date. For the
avoidance of doubt, members will include only those members that are part of the “separate affiliated group” of SplitCo within the meaning of Code Section 355(b)(3)(B). 

“Additional Costs” means liabilities, damages, penalties, judgments, assessments, losses, costs and expenses (including
reasonable attorneys’ and accountants’ fees and expenses), whether arising under strict liability or otherwise, in each case, arising out of or incident to the imposition, assessment or assertion of any Tax or adjustment against a Party
with respect to an amount for which such Party is entitled to indemnification under this Agreement. 
 “Adjustment Request”
means any formal or informal claim or request for a Refund filed with any Taxing Authority. 
 “Affiliate” means
[            ].13 

 

	12 	Current definition in Transaction Agreement: “Acquiror SEC Filings” has the meaning set forth in Section 4.11(a). 

	13 	Current definition in Transaction Agreement: “Affiliate” means, with respect to any Person, any other Person directly or indirectly controlling, controlled by, or under common control with such other
Person as of the date on which, or at any time during the period for which, the determination of affiliation is being made. For purposes of this definition, the term “control” (including, with correlative meanings, the terms
“controlled by” and “under common control with”), as used with respect to any Person means the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such Person,
whether through the ownership of voting securities, by Contract or otherwise. For the avoidance of doubt, (a) Affiliates of Parent will include SplitCo and the Galleria Entities prior to the Closing, and (b) Affiliates of Acquiror will
include SplitCo and the Galleria Entities after the Closing. 

  
 -5- 

 “Agreement” has the meaning set forth in the recitals. 

“Ancillary Agreements” means [            ].14 
 “Applicable Penalty Standard” means, as applicable, either
(i) the Tax Return preparation standards described in Section 3.01(a) or (ii) the standard under applicable Law for avoiding the imposition of penalties on the taxpayer and/or the tax return preparer. 

“Bank Letter” means [            ].15 
 “Beauty Store” means
[            ].16 

“Business Day” means [            ].17 
 “Business Transfer Time” means
[            ].18 

“Caldera Business” means [            ].19 
  

	14 	Current definition in Transaction Agreement: “Ancillary Agreements” means (a) the Tax Matters Agreement, the Transition Services Agreement, the Split Plan Agreement, the Parent Shared Technology
License Agreement, the SplitCo Shared Technology License Agreement, the Parent Trademark License Agreement, the SplitCo Trademark License Agreement and the Coexistence Agreement, and (b) to the extent required pursuant to Schedule 1.09,
the SplitCo Retained Business Technology License, the Reverse Transitional Supply Agreement and the Reverse Transitional Distribution Services Agreement. 

	15 	Current definition in Transaction Agreement: “Bank Letter” means a letter from a financial institution stating its view, subject to reasonable and customary assumptions, that SplitCo could be expected
to borrow the principal amount of the Galleria Credit Facility or the Refinanced Facility, as the case may be, without a guarantee or other form of credit support from Acquiror, provided that such financing may be on terms less favorable than those
contained in the Galleria Credit Facility or the Refinanced Facility, as the case may be. 

	16 	Current definition in Transaction Agreement: “Beauty Store” means a Physical Location that either (a) requires a Regulated Professional to provide proof that the individual is a Regulated
Professional in order to receive a discounted price on Products or (b) a cash and carry store in Europe that exclusively sells beauty products (e.g., cosmetics, fragrances, Products) and primarily serves Professionals of the type which Parent
currently sells Products (e.g., Bleue Libellule). 

	17 	Current definition in Transaction Agreement: “Business Day” means any day that is not a Saturday, a Sunday or other day that is a statutory holiday under the federal Laws of the United States.

	18 	Current definition in Transaction Agreement: “Business Transfer Time” has the meaning set forth in Section 1.01(c). 

	19 	Current definition in Transaction Agreement: “Caldera Business” means (a) Parent’s business of sourcing, manufacturing, marketing, selling, distributing and developing (i) Products for
sale in the Salon Professional Channel anywhere in the world (the “Salon Professional Business”), and (ii) Color Products for sale in the Retail Channel anywhere in the world (the “Retail Color Business”), and
(b) the Retail Styling Business. 

  
 -6- 

 “Care Products” means
[            ].20 

“Class A Common Stock” means [            ].21 
 “Class B Common Stock” means
[            ].22 

“Clean-Up Spin-Off” means [            ].23 
 “Closing” means
[            ].24 

“Closing Date” means [            ].25 
 “Code” means
[            ].26 

“Coexistence Agreement” means [            ].27 
 “Color Products” means
[            ].28 

“Commencement Date” means [            ].29 
  

	20 	Current definition in Transaction Agreement: “Care Products” means products that either (a) have the primary purpose of cleaning human hair through the application of a composition with anionic,
non-ionic or zwitterionic surfactants or (b) have the primary purpose of providing lubricity and protection to human hair cuticles through the application of either a rinse-off or leave-on composition containing cationic surfactants, waxes,
long-chain fatty alcohols or silicones or oils. 

	21 	Current definition in Transaction Agreement: “Class A Common Stock” means the Class A Common Stock, par value $0.01 per share, of Acquiror. 

	22 	Current definition in Transaction Agreement: “Class B Common Stock” means the Class B Common Stock, par value $0.01 per share, of Acquiror. 

	23 	Current definition in Transaction Agreement: “Clean-Up Spin-Off” has the meaning set forth in the recitals. 

	24 	Current definition in Transaction Agreement: “Closing” has the meaning set forth in Section 2.06. 

	25 	Current definition in Transaction Agreement: “Closing Date” has the meaning set forth in Section 2.06. 

	26 	Current definition in Transaction Agreement: “Code” means the Internal Revenue Code of 1986, as amended.” 

	27 	Current definition in Transaction Agreement: “Coexistence Agreement” means a Coexistence Agreement in substantially the form attached hereto as Exhibit P. From and after the Business
Transfer Time, the Coexistence Agreement will refer to such agreement executed and delivered pursuant to this Agreement, as amended or modified in accordance with its terms. 

	28 	Current definition in Transaction Agreement: “Color Products” means products that either (a) utilize oxidative dye chemistry along with dyes for the purpose of changing the color of human hair or
(b) contain one or more direct dye materials for the purpose of changing the natural color of human hair, excluding in the case of clause (b), Care Products and Styling Products. 

	29 	Current definition in Transaction Agreement: “Commencement Date” means the time that (1) the Commission has indicated (which indication may be oral) that it is prepared to declare the SplitCo Form
10/S-4 effective and (2) if an Exchange Offer is being undertaken, (A) the Commission has indicated (which indication may be oral) that it is prepared to declare the Acquiror Form S-4 effective and (B) the Parent is prepared to
commence the Exchange Offer in compliance with the terms of this Agreement. 

  
 -7- 

 “Commission” means
[            ].30 

“Contract” means [            ].31 
 “Covered Compensation Arrangement” has the meaning set forth in
Section 4.02(b)(i). 
 “Disclosure Date” means
[            ].32 

“Discount Customers” means [            ].33 
 “Distribution” means
[            ].34 

“Distribution Date” means [            ].35 
 “Effective Time” means
[            ].36 

“Equity Compensation Opinion” means an opinion obtained by the Acquiror Tax Group (at its sole expense), in form and
substance reasonably satisfactory to Parent, providing that (a) the issuance of Acquiror or SplitCo options, restricted stock and/or deferred stock units, 

 

	30 	Current definition in Transaction Agreement: “Commission” means the Securities and Exchange Commission. 

	31 	Current definition in Transaction Agreement: “Contracts” means any contract, agreement, lease, sublease, license, sales order, purchase order, loan, credit agreement, bond, debenture, note, mortgage,
indenture, guarantee, undertaking, instrument, arrangement, understanding or other commitment, whether written or oral, that is binding on any Person or any part of its property under applicable Law. 

	32 	Current definition in Transaction Agreement: “Disclosure Date” means, in respect of the relevant Acquiror SEC Event, the earlier of (1) the date on which such event is publicly disclosed,
(2) the date on which there are widely publicized rumors or other similar market speculation of the occurrence of the event or (3) in respect of the events referenced in clause (ii) of the definition of Acquiror SEC Event, the date on
which the relevant filing was required to be filed with the Commission (after giving effect to any extension provided pursuant to Rule 12b-25 under the Exchange Act). 

	33 	Current definition in Transaction Agreement: “Discount Customers” means TJ Maxx, Big Lots, Marshalls and Burlington Coat Factory. 

	34 	Current definition in Transaction Agreement: “Distribution” has the meaning set forth in the recitals. 

	35 	Current definition in Transaction Agreement: “Distribution Date” means, as applicable (i) in the event that Parent elects to effect the Distribution in the form of a One-Step Spin-Off, the date
selected by the Board of Directors of Parent or its designee for the distribution of SplitCo Common Stock to Parent shareholders in connection with the One-Step Spin-Off and (ii) in the event that Parent elects to effect the Distribution in the
form of an Exchange Offer, the date of the initial transfer of SplitCo Common Stock to Parent shareholders in connection with the Exchange Offer, in accordance with the terms and conditions of the Exchange Offer as determined by Parent in its sole
discretion and disclosed in the SplitCo Form 10/S-4. 

	36 	 Current definition in Transaction Agreement: “Effective Time” has the meaning set forth in Section 2.04(b).

  
 -8- 

 
as the case may be, to a Safe Harbor VIII Person or an Acquiror retirement plan (or other eligible retirement plan under Safe Harbor IX in Treasury Regulation Section 1.355-7(d)), as
applicable, would not affect the Tax-Free Treatment and (b) the shares of Acquiror Stock Interests or SplitCo Stock Interests issued upon the exercise or vesting of the options, restricted stock and/or deferred stock units described in clause
(a) above would satisfy the requirements of Safe Harbor VIII or Safe Harbor IX of Treasury Regulation Section 1.355-7(d), as applicable. Any Equity Compensation Opinion will be delivered by nationally recognized U.S. tax counsel acceptable
to Parent. 
 “Exchange Act” means
[            ].37 

“Exchange Offer” means [            ].38 
 “Final Determination” means the final resolution of any Tax liability
for any Tax period by or as a result of (a) a final and unappealable decision, judgment, decree or other order by any court of competent jurisdiction, (b) a final settlement with the IRS, a closing agreement or accepted offer in compromise
under Code Sections 7121 or 7122, or a comparable arrangement under the Laws of another jurisdiction, (c) any allowance of a Refund in respect of an overpayment of Tax, but only after the expiration of all periods during which such amount may
be recovered by the jurisdiction imposing such Tax, or (d) any other final disposition, including by reason of the expiration of the applicable statute of limitations. 

“Fully Diluted Basis” means [            ].39 
 “GAAP” means
[            ].40 

 

	37 	Current definition in Transaction Agreement: “Exchange Act” means the Securities Exchange Act of 1934. 

	38 	Current definition in Transaction Agreement: “Exchange Offer” has the meaning set forth in the recitals. 

	39 	Current definition in Transaction Agreement: “Fully Diluted Basis” means, in each case as of the date on which the Galleria Stock Amount is determined: 

(a) the aggregate number of shares of Class A Common Stock and Series A Preferred Stock that are outstanding on such date, plus

 (b) the aggregate number of Acquiror Equity Interests, other than Series A Preferred Stock, that are outstanding on such date (including
restricted stock units, Phantom Units, Acquiror Options and any shares of Class B Common Stock that will be converted into Class A Common Stock as contemplated by the JAB Letter Agreement) of any nature whatsoever, whether contingent, vested or
unvested, or otherwise (and without giving effect to any “cashless exercise” or similar features); in each case other than, for the avoidance of doubt, the shares of the Acquiror New Common Stock issued or to be issued in the Merger. A
sample calculation of Fully Diluted Basis is attached hereto as Exhibit Q. 
  

	40 	Current definition in Transaction Agreement: “GAAP” means United States generally accepted accounting principles, as consistently applied by Parent (when referring to the Galleria Business) or Acquiror
(when referring to the Acquiror’s business). 

  
 -9- 

 “GAAP Compliant Confirmation” means
[            ].41 

“Galleria Assets” means [            ].42 
 “Galleria Business” means
[            ].43 

“Galleria Credit Facility” means [            ].44 
 “Galleria Entities” means
[            ].45 

“Galleria Group” means [            ].46 
 “Galleria Group Taxes” means (a) any Tax imposed on or payable
by the Galleria Tax Group or any member thereof for a Tax period beginning after the Closing Date, (b) any Tax imposed on or payable by the Galleria Tax Group or any member thereof for the portion of a Straddle Period beginning after the
Closing Date, as determined pursuant to Section 2.01(f) (other than any such Tax payable by reason of membership in any affiliated, consolidated, combined or unitary group at any time prior to the Closing, including by reason of Treasury
Regulation Section 1.1502-6), (c) any Taxes (including Taxes imposed on or payable by the Acquiror Tax Group or any member thereof) that are attributable to any transaction or event of the Acquiror Tax Group (including, in each case, any
member thereof) occurring outside the ordinary course of business on the Closing Date after the Distribution, and (d) any incremental Tax liabilities allocated to the Acquiror Tax Group pursuant to the last proviso in Section 3.01(a),
including, in each case, any relevant Tax liabilities arising from a Final Determination; provided, however, that Galleria Group Taxes will not include any Taxes attributable to a breach of any covenant or agreement contained in any
Transaction Document to be performed by Parent or any of its Affiliates. 
 “Galleria Liabilities” means
[            ].47 

 

	41 	Current definition in Transaction Agreement: “GAAP Compliant Confirmation” has the meaning set forth in the definition of “Acquiror SEC Event.” 

	42 	Current definition in Transaction Agreement: “Galleria Assets” has the meaning set forth in Section 1.05(a). 

	43 	Current definition in Transaction Agreement: “Galleria Business” means, collectively, the Caldera Business, the Kosmos Business and the Mercury Business. 

	44 	Current definition in Transaction Agreement: “Galleria Credit Facility” has the meaning set forth in Section 1.13(b). 

	45 	Current definition in Transaction Agreement: “Galleria Entities” has the meaning set forth in Section 1.05(a)(iv). 

	46 	Current definition in Transaction Agreement: “Galleria Group” means SplitCo and each of its Subsidiaries. Each of the Galleria Entities will be deemed to be members of the Galleria Group as of the
Business Transfer Time. 

	47 	Current definition in Transaction Agreement: “Galleria Liabilities” has the meaning set forth in Section 1.06(a). 

  
 -10- 

 “Galleria Separate Return” means any Tax Return (other than a Joint Return) that
includes any Galleria Tax Group member (including any consolidated, combined or unitary Tax Return). 
 “Galleria Stock
Amount” means [            ].48 

“Galleria Stock Issuance” means [            ].49 
 “Galleria Tax Group” means SplitCo and each of its Subsidiaries,
including any corporations that would be members of an affiliated group if they were includible corporations under Code Section 1504(b) (in each case, including any successors thereof). 

“Galleria Transfer” means [            ].50 
 “Governmental Authority” means
[            ].51 

“Group” means [            ].52 
 “Indebtedness” means
[            ].53 

“Indemnifying Party” has the meaning set forth in Section 5.01. 

 

	48 	Current definition in Transaction Agreement: “Galleria Stock Amount” means a number of shares of Acquiror New Common Stock equal to the product of (i) thirteen twelfths (13/12) and
(ii) the Fully Diluted Basis as of the latest practicable day prior to the Commencement Date. For illustrative purposes only, if the Fully Diluted Basis of Acquiror Common Stock on the latest practicable day prior to the Commencement Date was
397,124,277 shares, then the Galleria Stock Amount would be calculated as follows: (13 ÷ 12) * 397,124,277 = 430,217,967. 

	49 	Current definition in Transaction Agreement: “Galleria Stock Issuance” has the meaning set forth in Section 1.13(a)(i). 

	50 	Current definition in Transaction Agreement: “Galleria Transfer” means the contribution of the Galleria Assets by Parent to SplitCo in partial consideration for the Galleria Stock Issuance, the
distribution to Parent of the Recapitalization Amount and the assumption of the Galleria Liabilities, in each case, in accordance with the requirements of this Agreement. 

	51 	Current definition in Transaction Agreement: “Governmental Authority” means any federal, state, local, provincial, foreign or international court, tribunal, judicial or arbitral body, government,
department, commission, board, bureau, agency, official or other regulatory, administrative or governmental authority or any national securities exchange. 

	52 	Current definition in Transaction Agreement: “Group” means the Parent Group, the Acquiror Group or the Galleria Group, as the context requires. 

	53 	Current definition in Transaction Agreement: “Indebtedness” means and includes as to any Person (a) indebtedness for borrowed money or indebtedness issued or incurred in substitution or exchange
for indebtedness for borrowed money, (b) amounts owing as deferred purchase price for property or services, (c) indebtedness evidenced by any note, bond, debenture, mortgage or other debt instrument or debt security, (d) obligations
or commitments to repay deposits or other amounts advanced by and owing to third parties, (e) net payment obligations under any interest rate, currency or other hedging agreement, (f) obligations of such Person as lessee under leases that
have been, or should be, in accordance with GAAP, recorded as capital leases, or (g) guarantees or other contingent liabilities (including so called take-or-pay or keep-well agreements) with respect to any indebtedness, obligation, claim or
liability of any other Person of a type described in clauses (a) through (f) above. 

  
 -11- 

 “Indemnitee” has the meaning set forth in Section 5.01. 

“Internal Restructuring” means all transactions effected in connection with the Galleria Transfer and the restructuring of
the Galleria Business, in each case, in accordance with the requirements of the Transaction Agreement and all Tax elections made in connection therewith. 

“Internal Restructuring Taxes” means any Taxes, other than Transfer Taxes, imposed with respect to the Internal
Restructuring, including Taxes arising from any retirement or settlement of intercompany debt; provided, however, that Internal Restructuring Taxes will not include (i) any Taxes for which Acquiror is liable under
Section 2.02(a) or Section 2.02(c), or (ii) any liabilities for Taxes taken into account on the Cut-Off Date Adjustment Statement in Section 2.15 of the Transaction Agreement. 

“IRS” means the United States Internal Revenue Service. 

“JAB Letter Agreement” means [            ].54 
 “Joint Return” means any Tax Return that includes at least one Parent
Tax Group member and at least one Galleria Tax Group member. 
 “Kosmos Brands” means
[            ].55 

“Kosmos Business” means [            ].56 
 “Law”
[            ].57 

“Listed Customers” means [            ].58 
  

	54 	Current definition in Transaction Agreement: “JAB Letter Agreement” has the meaning given to such term in the Recitals. 

	55 	Current definition in Transaction Agreement: “Kosmos Brands” means the CoverGirl and Max Factor brands owned by Parent and its Subsidiaries (but excluding the Max Factor Gold brand). 

	56 	Current definition in Transaction Agreement: “Kosmos Business” means Parent’s business of sourcing, manufacturing, marketing, selling, distributing and developing (a) products intended to be
applied to the human body for altering the appearance without affecting the body’s structure or functions, including lip color, lipstick, lip liner, lip gloss, lip stain, foundations (including liquid, solid, semi-solid and powder foundations),
powder make-up, blushes, concealer, primer, bronzer, mascaras, eye shadows, eye liners and eye pencils, brow pencils, nail polish and face contouring creams, sticks and lotions, (b) products intended to remove cosmetics and makeup products from
the human body, including makeup removers for the eyes, face and lips, (c) products intended to apply cosmetics and makeup products to the human body, including eye shadow applicators, powder puffs, sponge puffs, blush brushes, powder brushes
and other brushes and tools designed for the application of cosmetics and makeup products and (d) products intended to enhance the usefulness or longevity of cosmetics and makeup products (including eye and lip pencil sharpeners), in each case,
marketed under the Kosmos Brands. 

	57 	Current definition in Transaction Agreement: “Law” means any statute, law, ordinance, regulation, rule, code or other requirement of, or Order issued by, a Governmental Authority. 

	58 	Current definition in Transaction Agreement: “Listed Customers” means AAFES (Army and Air Force Exchange Services), NEXCOM (Navy Exchange Commissary) and physical stores operated by Sephora USA, Inc.,
or its Affiliates, in China. 

  
 -12- 

 “Mercury Brands” means
[            ].59 

“Mercury Business” means [            ].60 
 “Merger” means
[            ].61 

“Merger Sub” has the meaning set forth in the recitals. 

“NYSE” means [            ].62 
 “NYSE Composite Tape” means
[            ].63 

“One-Step Spin-Off” means [            ].64 
 “Order” means
[            ].65 

 

	59 	Current definition in Transaction Agreement: “Mercury Brands” means each of following brands (and derivations thereof) which are licensed by Parent or one of its Subsidiaries from a third party
licensor: Hugo Boss, Dolce & Gabbana, Gucci, Lacoste, Alexander McQueen, Stella McCartney, James Bond, Bruno Banani, Christina Aguilera, Gabriela Sabatini, Mexx and Escada. 

	60 	Current definition in Transaction Agreement: “Mercury Business” means Parent’s business of sourcing, manufacturing, packaging, marketing, selling, distributing, merchandising and developing the
following: (a) fine fragrance products, including parfum, eau de parfum, eau de toilette, after shave lotion and colognes in various presentations, in each case, marketed under a Mercury Brand (“Mercury Fragrance Products”);
(b) to the extent applicable, aftershave balm, bath oil, body cream, body spray, body lotion, body butter, body scrub, body souffle, deodorant (aerosol, stick or vapor), hair mist, massage gel and shower gel that are sold separately or together
with Mercury Fragrance Products under a Mercury Brand (“Mercury Ancillary Products”); (c) to the extent applicable, creams, gels, cleansers, toners, serums and moisturizers to be applied to the skin, especially the face or
hands, marketed under either the Gucci or Dolce & Gabbana brand (“Mercury Skin Care Products”); and (d) to the extent applicable, products intended to be applied to the human body for cleansing, beautifying or
promoting attractiveness, including cosmetics for the face (including primer, foundation and pressed powder), lips (including lipsticks, lip gloss and lip pencils), eyes (including mascara, eyeliner, eye shadow and eyebrow pencils) and nails
(including nail polish), as well as relevant applicators and accessories (including brushes and spatulas), in each case, marketed under either the Gucci or Dolce & Gabbana brand (“Mercury Cosmetic Products”).

	61 	Current definition in Transaction Agreement: “Merger” has the meaning set forth in Section 2.04(a). 

	62 	Current definition in Transaction Agreement: “NYSE” means the New York Stock Exchange. 

	63 	Current definition in Transaction Agreement: “NYSE Composite Tape” means the “NYSE Composite Transactions Tape” as reported by Bloomberg Financial Markets (or such other source as the Parties
may agree in writing). 

	64 	Current definition in Transaction Agreement: “One-Step Spin-Off” has the meaning set forth in the recitals. 

	65 	Current definition in Transaction Agreement: “Order” means any orders, judgments, injunctions, awards, decrees, writs or other legally enforceable requirement handed down, adopted or imposed by,
including any consent decree, settlement agreement or similar written agreement with, any Governmental Authority. 

  
 -13- 

 “Parent” has the meaning set forth in the recitals. 

“Parent Cash Distribution” means [            ].66 
 “Parent Group” means
[            ].67 

“Parent Group Taxes” means (a) any Tax imposed on or payable by the Parent Tax Group or any member thereof for any Tax
period, other than any Galleria Group Taxes; (b) any Pre-Closing Tax imposed on or payable by the Galleria Tax Group or any member thereof, other than any Galleria Group Taxes; and (c) any Tax imposed with reference to (i) gain
recognized under Treasury Regulations Section 1.1502-19(b) in connection with an excess loss account with respect to the stock of SplitCo or any member of the Galleria Tax Group at the time of the Distribution, (ii) net deferred gains
taken into account under Treasury Regulations Section 1.1502-13(d) associated with deferred intercompany transactions between a Galleria Tax Group member and a Parent Tax Group member, or (iii) gains described in clause (i) or
(ii) that are imposed under similar state, local or non-U.S. Law; in each case, other than Galleria Group Taxes and including, in each case, any relevant Tax liabilities arising from a Final Determination; provided, however, that
Parent Group Taxes will not include any liabilities for Taxes taken into account on the Cut-Off Date Adjustment Statement in Section 2.15 of the Transaction Agreement or any Taxes attributable to a breach of any covenant or agreement contained
in any Transaction Document to be performed by any of the Acquiror Tax Group or any of their Affiliates. 
 “Parent Representation
Letter” means the representation letters executed by Parent in connection with the delivery of the Parent Tax Opinion. 

“Parent Shared Technology License Agreement” means
[            ].68 

“Parent Stock Interests” means any Stock Interests of Parent. 

“Parent Tax Assets” has the meaning set forth in Section 2.04. 

“Parent Tax Group” means Parent and each of its Subsidiaries, including any corporations that would be members of an
affiliated group if they were includible corporations under Code Section 1504(b) (in each case, including any successors thereof), but excluding any entity that is a member of the Galleria Tax Group. 

 

	66 	Current definition in Transaction Agreement: “Parent Cash Distribution” has the meaning set forth in Section 1.13(c). 

	67 	Current definition in Transaction Agreement: “Parent Group” means Parent and each of its Subsidiaries, but excluding any member of the Galleria Group. 

	68 	Current definition in Transaction Agreement: “Parent Shared Technology License Agreement” means a Parent Shared Technology License Agreement substantially in the form of Exhibit N-1. From and
after the Business Transfer Time, the Parent Shared Technology License Agreement will refer to such agreement executed and delivered pursuant to this Agreement, as amended or modified in accordance with its terms. 

  
 -14- 

 “Parent Tax Opinion” means the opinion obtained by Parent with respect to the
Galleria Transfer, the Distribution and the Merger described in Sections 7.03(c) and 7.03(d) of the Transaction Agreement. 

“Parent Trademark License Agreement” means
[            ].69 

“Parties” has the meaning set forth in the recitals. 

“Penalty Objection” means a non-preparing party’s good faith, written
determination that a position taken by a preparing party on a draft Galleria Separate Return subject to Section 3.01(b) would not satisfy the Applicable Penalty Standard. 

“Person” means [            ].70 
 “Phantom Units” means
[            ].71 

“Physical Location” means [            ].72 
 “Pre-Closing Tax Period” means any Tax period ending on or before the
Closing Date, and, except for purposes of Article III and Article V, the portion of any Straddle Period ending on or before the Closing Date. 

“Pre-Closing Taxes” means Taxes imposed (a) in, or allocable to, a Pre-Closing Tax Period (other than any Tax described
in clause (c) of Galleria Group Taxes) or (b) by reason of being a member of any affiliated, consolidated, combined or unitary group at any time on or prior to the Closing Date, including by reason of Treasury Regulation
Section 1.1502-6 or any similar provision of Law. 
 “Product” means
[            ].73 

“Professional” means [            ].74 
  

	69 	Current definition in Transaction Agreement: “Parent Trademark License Agreement” means a Parent Trademark License Agreement substantially in the form of Exhibit O-1. From and after the Business
Transfer Time, the Parent Trademark License Agreement will refer to such agreement executed and delivered pursuant to this Agreement, as amended or modified in accordance with its terms. 

	70 	Current definition in Transaction Agreement: “Person” means an individual, a partnership, a corporation, a limited liability company, an association, a joint stock company, a trust, a joint venture, an
unincorporated organization, or other entity or organization or a Governmental Authority. 

	71 	Current definition in Transaction Agreement: “Phantom Units” has the meaning set forth in Section 4.05(b). 

	72 	Current definition in Transaction Agreement: “Physical Location” means any structure that can be physically entered, including any structure or location that is separately located within a larger
structure to the extent it is independently owned or operated and held out to consumers as independent (but does not include separate aisles or sections within a structure that are part of the larger facility and share common sales check-outs).

	73 	Current definition in Transaction Agreement: “Product” means any Care Product, Color Product or Styling Product. 

	74 	Current definition in Transaction Agreement: “Professional” means any individual who is a qualified, or in the bona fide business of performing work as a, hairdresser, cosmetologist, barber stylist or
esthetician. 

  
 -15- 

 “Professional Store” means
[            ].75 

“Recapitalization Amount” means [            ].76 
 “Refinanced Facility” means
[            ].77 

“Refund” means any cash refund of Taxes or reduction of Taxes by means of credit, offset or otherwise, together with any
interest received or credited thereon. 
 “Regulated Professionals” means
[            ].78 

“Restricted Period” means the period commencing upon the Closing Date and ending at the close of business on the first day
following the second anniversary of the Closing Date. 
 “Retail Channel” means
[            ].79 

“Retail Styling Business” means [            ].80 
  

	75 	Current definition in Transaction Agreement: “Professional Store” means (a) any Physical Location that requires a Regulated Professional to provide proof that the individual is a Regulated
Professional or operates a Salon that employs or rents booths to Professionals in order to purchase products or (b) any Beauty Store. 

	76 	Current definition in Transaction Agreement: “Recapitalization Amount” means $[        ] million; provided, however, that (a) if the
Acquiror Average Price on the Trading Day which is two clear Trading Days prior to either the date of the commencement of the Exchange Offer or the date of the distribution of the SplitCo Common Stock pursuant to a One-Step Spin-Off, as applicable
(such price, the “Acquiror Collar Stock Price”) is greater than the Acquiror Base Stock Price, then the Recapitalization Amount will be reduced by an amount equal to (i) (A) the Acquiror Collar Stock Price (provided that if such
number is more than $27.06 per share, $27.06 per share will be used for this value) minus (B) the Acquiror Base Stock Price, times (ii) the Galleria Stock Amount, and (b) if the Acquiror Collar Stock Price is less than the Acquiror
Base Stock Price, then the Recapitalization Amount will be increased by an amount equal to (i)(A) the Acquiror Base Stock Price minus (B) the Acquiror Collar Stock Price (provided that if such number is less than $22.06 per share, $22.06 per
share will be used for this value), times (ii) the Galleria Stock Amount. The Recapitalization Amount will be further subject to adjustment as contemplated by Section 1.09 (including Schedule 1.09), Section 2.15
and Section 10.02. 

	77 	Current definition in Transaction Agreement: “Refinanced Facility” has the meaning set forth in Section 5.12(a). 

	78 	Current definition in Transaction Agreement: “Regulated Professionals” means Professionals that work in a jurisdiction that requires such individual to be licensed. 

	79 	Current definition in Transaction Agreement: “Retail Channel” means any source of sales (a) from any Physical Location that is not (i) a Salon (other than a Salon that is branded by reference
to Frederic Fekkai or located in China and branded Vidal Sassoon) or (ii) a Professional Store (other than a Beauty Store, Discount Customer or Listed Customer), including grocery store, drug stores, department stores, warehouse clubs and
all-purpose superstores, or (b) from any e-commerce, mail or catalogue that is not a Salon E-Commerce Site. 

	80 	Current definition in Transaction Agreement: “Retail Styling Business” means Parent’s business of sourcing, manufacturing, marketing, selling, distributing and developing Styling Products for sale
in the Retail Channel that are branded under one of the Styling Marks. 

  
 -16- 

 “Reverse Transitional Distribution Services Agreement” means
[            ].81 

“Reverse Transitional Supply Agreement” means
[            ].82 

“Safe Harbor VIII Person” means an Acquiror or SplitCo employee, independent contractor, director or other Person permitted
to receive Acquiror Stock Interests or SplitCo Stock Interests under Safe Harbor VIII in Treasury Regulation Section 1.355-7(d) (treating for this purpose the acquisition of Acquiror Stock Interests as
the acquisition of SplitCo Stock Interests pursuant to the application of Code Section 355(e)(4)(C)(ii)). 
 “Salon”
means [            ].83 

“Salon E-Commerce Site” means [            ].84 
 “Salon Professional Business” means
[            ].85 

“Salon Professional Channel” means [            ].86 
 “Section 336(e) Election” has the meaning set forth in
Section 5.08 of this Agreement. 
 “Series A Preferred Stock” means
[            ].87 

 

	81 	Current definition in Transaction Agreement: “Reverse Transitional Distribution Services Agreement” has the meaning set forth in Schedule 1.09. 

	82 	Current definition in Transaction Agreement: “Reverse Transitional Supply Agreement” has the meaning set forth in Schedule 1.09. 

	83 	Current definition in Transaction Agreement: “Salon” means (a) any hairdresser salon, spa, beauty salon, barber shop or other Physical Location operated by, in whole or in part, employing or
renting, leasing or otherwise making available booths to one or more Professionals to provide services relating to hair care, coloring, cleansing, conditioning, cutting, perming, shampooing, styling or other related services and (b) any
licensed hairdresser, beauty or barber school that trains Professionals on their premises. 

	84 	Current definition in Transaction Agreement: “Salon E-Commerce Site” means an electronic commerce website that is either (a) operated by a Salon or Professional Store for resale of Products sold to
such Salon or Professional Store or (b) operated for the sale of Products to a Salon or Professional Store. 

	85 	Current definition in Transaction Agreement: “Salon Professional Business” has the meaning set forth in the definition of “Caldera Business.” 

	86 	Current definition in Transaction Agreement: “Salon Professional Channel” means (a) the sale of Products to Salons, whether for use by Professionals or purchase by customers of the Salons,
(b) the sale of Products to Professional Stores, (c) the sale of Products via Salon E-Commerce Sites, (d) the sale to Listed Customers of the same Products sold to customers identified in clause (a) above and (e) the sale to
Discount Customers of existing inventory of Products of the Salon Professional Business that have been previously announced to Salons and Professional Stores as discontinued. 

	87 	Current definition in Transaction Agreement: “Series A Preferred Stock” has the meaning set forth in Section 4.05(a). 

  
 -17- 

 “Split Plan Agreement” means
[            ].88 

“SplitCo” has the meaning set forth in the recitals. 

“SplitCo Common Stock” means [            ].89 
 “SplitCo Form 10/S-4” means
[            ].90 

“SplitCo Retained Business Technology License” means
[            ].91 

“SplitCo Shared Technology License Agreement” means
[            ].92 

“SplitCo Stock Interests” means any Stock Interests of SplitCo. 

“SplitCo Trademark License Agreement” means
[            ].93 

“Stock Interests” means (a) all classes or series of outstanding capital stock or other equity (and instruments treated
as equity) of an issuer for U.S. federal income Tax purposes, and (b) all options, warrants and other rights to acquire such stock or equity. 

“Straddle Period” means a Tax period beginning on or before and ending after the Closing Date. 

“Styling Marks” means [            ].94 
  

	88 	Current definition in Transaction Agreement: “Split Plan Agreement” means the Split Plan Agreement, entered into as of the date of this Agreement, as amended or modified in accordance with its terms.

	89 	Current definition in Transaction Agreement: “SplitCo Common Stock” has the meaning set forth in the recitals. 

	90 	Current definition in Transaction Agreement: “SplitCo Form 10/S-4” has the meaning set forth in Section 5.08. 

	91 	Current definition in Transaction Agreement: “SplitCo Retained Business Technology License” has the meaning set forth in Schedule 1.09. 

	92 	Current definition in Transaction Agreement: “SplitCo Shared Technology License Agreement” means a SplitCo Shared Technology License Agreement substantially in the form of Exhibit N-1. From and
after the Business Transfer Time, the SplitCo Shared Technology License Agreement will refer to such agreement executed and delivered pursuant to this Agreement, as amended or modified in accordance with its terms. 

	93 	Current definition in Transaction Agreement: “SplitCo Trademark License Agreement” means a SplitCo Trademark License Agreement substantially in the form of Exhibit N-2. From and after the
Business Transfer Time, the SplitCo Trademark License Agreement will refer to such agreement executed and delivered pursuant to this Agreement, as amended or modified in accordance with its terms. 

	94 	Current definition in Transaction Agreement: “Styling Marks” means Wella, or any derivative of the Wella name (e.g., WellaFlex or Wella Forte), Silvikrin, Shockwaves, Londa and New Wave.

  
 -18- 

 “Styling Products” means
[            ].95 

“Subsidiary” of any Person means [            ].96 
 “Tax” or “Taxes” mean all forms of taxation,
whenever created or imposed, and whether of the United States or elsewhere, and whether imposed by a federal, state, municipal, governmental, territorial, local, foreign or other body, and, without limiting the generality of the foregoing, will
include net income, gross income, gross receipts, sales, use, value added, ad valorem, transfer, recording, franchise, profits, license, lease, service, service use, payroll, wage, withholding, employment, unemployment insurance, workers
compensation, social security, excise, severance, stamp, business license, business organization, occupation, premium, property, environmental, windfall profits, customs, duties, alternative minimum, estimated or other taxes, fees, premiums,
assessments or charges of any kind whatever imposed or collected by any Taxing Authority, together with any related interest and any penalties, additions to such tax or additional amounts imposed with respect thereto by such Taxing Authority. 

“Tax Arbiter” has the meaning set forth in Section 6.01. 

“Tax Attributes” means net operating losses, capital losses, investment credits, foreign Tax credits, excess charitable
contributions, general business credits, or any other loss, deduction, credit or other comparable item that could reduce a Tax liability. 

“Tax Contest” means an audit, a review, an examination or any other administrative or judicial proceeding with the purpose or
effect of redetermining Taxes (including any administrative or judicial review of any Adjustment Request). 
 “Tax Dispute”
means any dispute arising in connection with this Agreement. 
 “Tax-Free Treatment” means (i) the Galleria Transfer
and Distribution, taken together, qualifying as a transaction (x) that is described in Code Sections 5(a) and 368(a)(1)(D), (y) in which the SplitCo Common Stock distributed is “qualified property” under Code Sections 355(c),
(d) and (e) and 361(c), and (z) in which the shareholders of Parent recognize no income or gain for U.S. federal income Tax purposes under Code Section 355; (ii) the Merger qualifying as a reorganization under Code
Section 368(a), in which the SplitCo shareholders recognize no income or gain for U.S. federal income Tax purposes (except to the extent of any cash received in lieu of fractional shares of Acquiror Common Stock); (iii) any 

 

	95 	Current definition in Transaction Agreement: “Styling Products” means products designed to provide or maintain manageability or structure to or of human hair through the application of compositions
containing film forming polymers or solvents, applied to the hair using non-aerosol sprayable liquids, aerosol sprayable liquids, aerosol foams, gels, waxes or creams. 

	96 	 Current definition in Transaction Agreement: “Subsidiary” of any Person means another Person (other than a natural Person), of which
such Person owns directly or indirectly (a) an aggregate amount of the voting securities, other voting ownership or voting partnership interests to elect 50% of the Board of Directors or other governing body or (b) if there are no such
voting interests, 50% or more of the equity interests therein. For the avoidance of doubt, (i) Subsidiaries of Parent will include SplitCo and the Galleria Entities prior to the Closing and (ii) Subsidiaries of Acquiror will include
SplitCo and the Galleria Entities after the Closing. 

  
 -19- 

 
Parent Cash Distribution qualifying as money transferred to Parent creditors in connection with the reorganization for purposes of Code Section 361(b); and (iv) to the extent
applicable, any other transaction (or combination of transactions) undertaken pursuant to the Internal Restructuring qualifying for tax-free treatment under applicable Law, as determined by Parent pursuant to Section 3.02 below;
provided, however, that any such transaction (or combination of transactions) undertaken pursuant to the Internal Restructuring, and its intended tax-free treatment, is described in an opinion, ruling from a Taxing Authority, or other
document obtained or prepared by the Parent Tax Group (at its sole expense) that has been provided to Acquiror as of the date hereof. To the extent applicable, Tax-Free Treatment will also include the qualification of each transaction described in
clauses (i)-(iv) above under comparable provisions of state and local Law. 
 “Tax Return” means any return, filing,
report, questionnaire, information statement, claim for Refund or other document required or permitted to be filed, including any amendments or attachments thereto, for any Tax period with any Taxing Authority. 

“Taxing Authority” means any Governmental Authority imposing Taxes. 

“Trading Day” means [            ].97 
 “Transaction Agreement” means the Transaction Agreement, as may be
amended from time to time, among Parent, SplitCo, Acquiror and Merger Sub, dated [            ]. 

“Transaction Documents” means [            ].98 
 “Transaction Taxes” means any Tax (other than a Transfer Tax) imposed
on Parent or any of its Affiliates resulting from the failure of any of the Galleria Transfer, Distribution, Merger and Parent Cash Distribution (if any), or another transaction effected as part of the Internal Restructuring, to qualify for the
Tax-Free Treatment. 
 “Transactions” means the Galleria Transfer, Distribution, Merger, Parent Cash Distribution (if any)
and Internal Restructuring, in each case, as contemplated by the Transaction Agreement. 
 “Transfer Documents” means
[            ].99 

“Transfer Taxes” means any stamp, sales, use, gross receipts, value added, goods and services, harmonized sales, land
transfer or other transfer, intangible, recordation, registration, documentary or similar Taxes imposed in connection with, or that are otherwise related to, the Transactions; provided, however, that “Transfer Taxes” will not
include any income or franchise Taxes (including any income or franchise Taxes payable in connection with the Transactions) or Taxes in lieu of any such income or franchise Taxes. 

 

	97 	Current definition in Transaction Agreement: “Trading Day” means any day on which there are sales of Acquiror Common Stock on the NYSE Composite Tape. 

	98 	Current definition in Transaction Agreement: “Transaction Documents” means, collectively, this Agreement, the Ancillary Agreements and the Transfer Documents. 

	99 	Current definition in Transaction Agreement: “Transfer Documents” has the meaning set forth in Section 1.11. 

  
 -20- 

 “Transition Services Agreement” means
[            ].100 

“Unqualified Opinion” means an opinion obtained by Acquiror (at its sole expense), in form and substance reasonably
satisfactory to Parent, providing without substantive qualification that the completion of a proposed action by the Acquiror Tax Group (or any member thereof) otherwise prohibited by Section 4.02 of this Agreement would not affect the Tax-Free
Treatment. Any Unqualified Opinion will be delivered by nationally recognized U.S. tax counsel reasonably acceptable to Parent, and Parent shall use its reasonable best efforts to determine whether such Unqualified Opinion is reasonably satisfactory
to Parent within ten (10) days of the receipt of such Unqualified Opinion by Parent. For the avoidance of doubt, an Unqualified Opinion will include an Equity Compensation Opinion. 

“Upfront Payment Requirement” has the meaning set forth in Section 5.02. 

ARTICLE II 
 ALLOCATION
OF TAXES 
 Section 2.01 Ordinary Course Taxes and Internal Restructuring Taxes. 

(a) Except as provided in Sections 2.02 and 2.03 below, Parent will indemnify each Acquiror Tax Group member against, and hold it harmless
from, all Parent Group Taxes and Internal Restructuring Taxes. 
 (b) Except as provided in Sections 2.02 and 2.03 below, each Acquiror Tax
Group member, jointly and severally, will indemnify each Parent Tax Group member against, and hold it harmless from, all Galleria Group Taxes. 

(c) If, with respect to any Galleria Group Tax, the Parent Tax Group receives (or realizes) a Refund, it will remit to SplitCo, within 30
days, the amount of such Refund net of any Taxes incurred by the Parent Tax Group in connection with the Refund. 
 (d) Except as provided
in Section 2.01(e), if, with respect to any Parent Group Tax, the Acquiror Tax Group receives (or realizes) a Refund, it will remit to Parent, within 30 days, the amount of such Refund net of any Taxes incurred by the Acquiror Tax Group in
connection with the Refund. 
  

	100 	Current definition in Transaction Agreement: “Transition Services Agreement” means a Transition Services Agreement in substantially the form attached hereto as Exhibit I. From and after the
Business Transfer Time, the Transition Services Agreement will refer to such agreement executed and delivered pursuant to this Agreement, as amended or modified in accordance with its terms. 

  
 -21- 

 (e) Acquiror will cause the Galleria Tax Group, except to the extent not permitted by Law, to
elect to forego carrybacks of any Tax Attributes of the Galleria Tax Group to a Pre-Closing Tax Period. If the Parent Tax Group (or any member thereof) receives (or realizes) a Refund as a result of any carryback permitted by the previous sentence,
it shall remit to Acquiror, within 30 days, the amount of such Refund net of any Taxes incurred by the Parent Tax Group (or any member thereof) in connection with the Refund; provided, however, that, if a Taxing Authority subsequently reduces or
disallows such Refund, the Acquiror Tax Group shall, within 30 days of the reduction or disallowance, return so much of the amount previously remitted to Acquiror that was reduced or disallowed. 

(f) Each Galleria Tax Group member will, unless prohibited by applicable Tax Law, close its taxable year on the Closing Date. If applicable
Law does not permit a Galleria Tax Group member to close its taxable year on the Closing Date or in any case in which a Tax is assessed with respect to a Straddle Period, the Taxes, if any, attributable to a Straddle Period will be allocated
(i) to the period up to and including the Closing Date, on the one hand, and (ii) to the period subsequent to the Closing Date, on the other hand, by means of a closing of the books and records of the Galleria Tax Group member as of the
close of the Closing Date, provided that exemptions, allowances or deductions that are calculated on an annual basis (including depreciation and amortization deductions) and Taxes that are assessed on a periodic basis (such as real and
personal property Taxes) will be allocated between the period ending on the Closing Date and the period after the Closing Date in proportion to the number of days in each such period. 

Section 2.02 Transaction Taxes. 

(a) Subject to Section 2.02(c) below, each Acquiror Tax Group member, jointly and severally, will indemnify each Parent Tax Group member
against, and hold it harmless from, any Transaction Taxes to the extent relating to, resulting from or arising out of any of the following: 

(i) the failure to be true and correct of any representation provided by the Acquiror Tax Group in the Acquiror Representation
Letter or in Section 4.01 of this Agreement or; 
 (ii) the breach of any covenant or agreement contained in any
Transaction Document to be performed by any of the Acquiror Tax Group or any of its Affiliates; 
 (iii) any action by the
Acquiror Tax Group or any of its Affiliates in Section 4.02 without regard to Section 4.02(d) or the delivery of an Equity Compensation Opinion under Section 4.02(b)(i)(x); and 

(iv) the direct or indirect acquisition by one or more Persons of Stock Interests representing a 50% or greater interest in
SplitCo, all within the meaning of Code Section 355(e)(2)(A)(ii), that results in Transaction Taxes under Code Section 355(e) or (f), except where any such acquisition would not have been so taxable but for Parent’s breach of
(i) Section 4.01(a)(iii) or (ii) the last sentence of Section 4.02(a). 
 For the avoidance of doubt, the Acquiror Tax
Group will not be liable for any Transaction Taxes, including pursuant to Section 2.02(c) below, solely by reason of (i) Acquiror’s execution, upon the consummation of the Merger, of a guarantee of SplitCo’s obligations under the
Galleria Credit Facility, provided that SplitCo received a Bank Letter that satisfied the requirements of Section 5.12(a) of the Transaction Agreement, or (ii) the Acquiror Tax Group undertaking the Merger as contemplated by the
Transaction Agreement. 

  
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 (b) Subject to Section 2.02(c) and Section 2.02(d) below, Parent will indemnify each
Acquiror Tax Group member against, and hold it harmless from, any Transaction Taxes to the extent relating to, resulting from or arising out of any of the following: 

(i) the failure to be true and correct of any representation provided by Parent in the Parent Representation Letter or in
Section 4.01 of this Agreement; 
 (ii) the breach of any covenant or agreement contained in any Transaction Document to
be performed by the Parent Tax Group or any of its Affiliates; and 
 (iii) the direct or indirect acquisition by one or more
Persons of Parent Stock Interests representing a 50% or greater interest in Parent, all within the meaning of Code Section 355(e)(2)(A)(ii), that results in Transaction Taxes under Code Section 355(e) or (f). 

(c) If the liability for any Transaction Taxes is attributable to both (x) any item set forth in Section 2.02(a) above and
(y) any item set forth in Section 2.02(b) above, then: 
 (i) such liability for any Transaction Taxes will be
borne by Parent, on the one hand, and the Acquiror Tax Group, jointly and severally, on the other hand, according to relative fault; and 

(ii) each of Parent, on the one hand, and the Acquiror Tax Group, jointly and severally, on the other hand, will indemnify the
other Party against, and hold it harmless from, any Transaction Taxes for which such other Party is not liable under this Section 2.02(c). 

(d) Parent will indemnify each Acquiror Tax Group member against, and hold it harmless from, any Transaction Taxes with respect to which
neither Parent nor the Acquiror Tax Group is liable under Section 2.02(a) or 2.02(b) above. 
 (e) The Party liable for any Transaction
Taxes (including, where applicable, a portion of any liability for Transaction Taxes) will be entitled to any Refund of such Transaction Taxes (including, where applicable, a portion of any Refund of such Transaction Taxes), and, if another Party
receives (or realizes) any such Refund, such Party will, within 30 days, remit the amount of such Refund, net of any Taxes incurred by such Party in connection with such Refund, to the Party entitled to such Refund under this Agreement. 

Section 2.03 Transfer Taxes. 

(a) Each of Parent, on the one hand, and the Acquiror Tax Group, jointly and severally, on the other hand, will be liable for and will
indemnify the other Party against, and hold it harmless from, 50% of any Transfer Taxes up to an aggregate amount of $10,000,000, and Parent will indemnify the Acquiror Tax Group against, and hold it harmless from, any Transfer Taxes in excess of
such amount. 

  
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 (b) The Party liable for any Transfer Taxes (including, where applicable, a portion of any
liability for Transfer Taxes) will be entitled to any Refund of such Transfer Taxes (including, where applicable, a portion of any Refund of such Transfer Taxes), and, if another Party receives (or realizes) any such Refund, such Party will, within
30 days, remit the amount of such Refund, net of any Taxes incurred by such Party in connection with such Refund, to the Party entitled to such Refund under this Agreement. 

Section 2.04 Entitlement to Tax Attributes. 

(a) The Parent Tax Group will be entitled to any Tax Attributes of the Galleria Tax Group relating to (i) the exercise of compensatory
stock options and other equity-based compensation issued on or prior to the Distribution with respect to Parent stock that the Parent Tax Group satisfies by delivering cash or Parent stock, and (ii) and any payments made by any Parent Tax Group
member with respect to any allocated employee compensation costs and any severance bonuses or other similar compensatory payments made by any Parent Tax Group member to employees that become employees of the Galleria Tax Group in connection with the
Transactions (clauses (i)-(ii), collectively, the “Parent Tax Assets”). Parent shall be responsible for any wage or payroll withholding Taxes attributable to the exercise or vesting of options or payment of compensation described in
clauses (i) and (ii) above, to the extent that such liability is a legal obligation of the Parent Tax Group as employer. The Acquiror Tax Group will be required to make a payment to Parent in the event the Acquiror Tax Group actually
utilizes any Parent Tax Assets to reduce the Tax liability of the Acquiror Tax Group. The amount of any such payment will equal the overall net reduction in Tax liability realized by the Acquiror Tax Group as a result of utilizing the relevant
Parent Tax Assets, taking into account the net effect of all federal, state and local Taxes (including any wage or payroll withholding Taxes borne by the Acquiror Tax Group as employer attributable to the exercise or vesting of options or payment of
compensation described in clauses (i) and (ii) above), and will be made within 30 days after the Acquiror Tax Group realizes such reduction in Tax liability by way of a Refund or otherwise. To the extent any Parent Tax Assets are
subsequently increased for any reason and are actually utilized by the Acquiror Tax Group, the Acquiror Tax Group will pay Parent for the benefit of any such increase in a manner consistent with this Section 2.04(a). To the extent, following a
Final Determination, the Acquiror Tax Group (or any member thereof) is unable to utilize a Parent Tax Asset to reduce its Tax liability, then Parent shall repay to the Acquiror Tax Group any amount previously paid to Parent with respect to such
Parent Tax Asset as reduced by the amount of any related wage or payroll withholding Taxes borne by Parent, plus interest (at the rate determined under applicable Tax Law) from the date of payment to Parent through the date of Parent’s
repayment. 
 (b) Parent will in good faith advise Acquiror of the portion, if any, of any earnings and profits, overall foreign loss or
other Tax asset (including any such assets determined on a consolidated, combined or unitary basis) which Parent determines will be allocated or apportioned to the Galleria Tax Group under applicable Law. The Acquiror Tax Group will cause its
members to prepare all Tax Returns in accordance with this Section 2.04(b) and will not take any position inconsistent herewith in any Tax Contest, unless, and then only to the extent, an alternative position is required pursuant to a Final
Determination. 

  
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 Section 2.05 Additional Costs. 

Each Party will be entitled to indemnification for Additional Costs related to any indemnity payment under this Agreement. 

Section 2.06 No Duplicative Payment. 

Notwithstanding anything to the contrary in this Agreement, it is intended that the provisions of this Agreement will not result in a
duplicative payment of any amount required to be paid under any Transaction Document, and this Agreement will be construed accordingly. 

Section 2.07 Exclusive Remedy. 

In accordance with Section 9.07 of the Transaction Agreement, the sole and exclusive remedy of a Party with respect to any and all claims
relating to Taxes addressed in this Agreement, including claims with respect to a breach of the representations and warranties set forth in Section 4.01 or the covenants set forth in Section 4.02 hereof, will be pursuant to the
indemnification provisions set forth in this Article II. 
 ARTICLE III 

TAX RETURN FILING AND PAYMENT OBLIGATIONS 

Section 3.01 Tax Return Preparation and Filing. 

(a) Parent will (i) prepare and file, or will cause to be prepared and filed, all Joint Returns, and (ii) subject to
Section 3.01(b), all Galleria Separate Returns and any related documents or statements required (or permitted) to be filed by any Galleria Tax Group member for a Pre-Closing Tax Period, and will pay, or will cause to be paid, all Taxes shown to
be due and payable on such Tax Returns, other than any Galleria Group Taxes. Acquiror will prepare and file, or will cause to be prepared and filed, subject to Section 3.01(b), all Galleria Separate Returns and any related documents or
statements required (or permitted) to be filed by any Galleria Tax Group member for a Straddle Period, and will pay, or will cause to be paid, all Taxes shown to be due and payable on such Tax Returns, other than any Parent Group Taxes. Except as
provided in Section 2.01(f), Section 3.01(b), Section 3.01(c) or Section 3.02, the Party required to prepare a Tax Return will determine, with respect to such return: (i) the manner in which such Tax Return will be prepared
and filed, including the manner in which any item of income, gain, loss, deduction or credit will be reported thereon and the allocation of items, (ii) whether any extensions of time to file any such Tax Return will be requested or any amended
Tax Return will be filed, and (iii) the elections that will be made on any such Tax Return; provided, however, that, in the absence of a change in Law or circumstances requiring the contrary, Galleria Separate Returns and the
portion of any Joint Return relating to a member of the Galleria Tax Group shall be prepared, where applicable, on a basis consistent with the Galleria Tax Group’s elections, accounting methods, conventions and principles of taxation used

  
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for the most recent Tax periods for which Tax Returns of the Galleria Tax Group involving similar matters have been filed. Notwithstanding the prior sentence, if any member of the Galleria Tax
Group has not previously filed a Tax Return as of the Closing Date, Parent will, upon Acquiror’s reasonable written request, make Tax elections and adopt Tax accounting methods on an applicable Galleria Separate Return filed after the Closing
Date as reasonably specified by Acquiror in writing; provided, however, that any incremental Tax liabilities resulting from any such Tax elections and/or Tax method adoptions will constitute Galleria Group Taxes which are the
responsibility of the Acquiror Tax Group pursuant to Section 2.01(b), determined on a “with and without” basis by reference to the Taxes that the Parent Tax Group would have paid but for accepting Acquiror’s requested Tax
elections and/or Tax accounting methods under this Section 3.01(a). 
 (b) The Party that is required to prepare a Galleria Separate
Return will submit to the other Party a draft of any such Galleria Separate Return required to be filed after the Closing Date at least 30 days prior to the due date (taking into account any applicable extensions) for filing such Tax Return. The
non-preparing party will be deemed to have agreed to the applicable Tax Return, as prepared by the preparing party, unless the non-preparing party delivers a Penalty Objection to the preparing party within 10 days of delivery of such Tax Return. If
the non-preparing party delivers to the preparing party a timely Penalty Objection, the Parties will negotiate in good faith to resolve all disputed issues. If the Parties are unable to resolve all disputed issues within the following 10-day period,
the Parties will submit the remaining disputed issues to the Tax Arbiter for resolution at least 5 days prior to the due date for filing the applicable Tax Return (including extensions). The preparing party’s return positions with respect to
the disputed issues will be upheld except for any such positions that the Tax Arbiter concludes do not satisfy the Applicable Penalty Standard. 

(c) Acquiror will not cause or permit any Galleria Tax Group member to file any amended Tax Return (other than any amendment to effect a
carryback of a post-Closing Tax Attribute, which carryback the relevant Galleria Tax Group member is not permitted under applicable Law to elect to forego) or agree to extend the statute of limitation with respect to a Pre-Closing Tax Period or a
Straddle Period, in each case, without the prior written consent of Parent, which consent may be withheld in Parent’s sole discretion. 

(d) Except as required by any Transaction Document, Acquiror will not, and will not cause or permit any Galleria Tax Group member to, take any
action on the Closing Date other than in the ordinary course of business, including the sale of any assets, distribution of any money or other property (other than the Recapitalization Amount, which for the avoidance of doubt will occur before the
Distribution) or making of any Tax election. 
 Section 3.02 Tax Reporting. 

The Parties will report the Transactions for all Tax purposes in a manner consistent with the Parent Tax Opinion, and will report the Internal
Restructuring in the manner determined by Parent and communicated by Parent to Acquiror no fewer than 30 days prior to the due date (taking into account any applicable extensions) for filing an applicable Tax Return that reflects the Transactions,
in each case, unless, and then only to the extent, an alternative position is required pursuant to a Final Determination. 

  
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 ARTICLE IV 

TAX-FREE TREATMENT OF EXCHANGE & RELATED TRANSACTIONS 

Section 4.01 Representations. 

(a) Parent represents and warrants that, as of the Closing Date, (i) all representations in the Transaction Documents by or about the
Galleria Tax Group and the Galleria Business, are true, correct and complete in all material respects, and Parent is unaware of any fact that could cause any of the relevant Transactions to fail to qualify for Tax-Free Treatment, (ii) it has no
plan or intention to take any action inconsistent with the Parent Representation Letter or any covenant or agreement of any Parent Tax Group member set forth in any Transaction Document, and (iii) no pre-Distribution acquisition or sale of
Parent Stock Interests (other than any acquisition by Acquiror or any of its Affiliates) will be part of a plan (or series of related transactions), within the meaning of Code Section 355(e)(2)(A)(ii) and Treasury Regulations
Section 1.355-7(b), that includes the Distribution. 
 (b) Each of Acquiror and Merger Sub represents and warrants that, as of the
Effective Time, (i) all statements in the Transaction Documents by or about the Acquiror Pre-Merger Group, and any member thereof, are true, correct and complete in all material respects, and none of Acquiror or Merger Sub is aware of any fact
that could cause any Transaction to fail to qualify for Tax-Free Treatment, and (ii) it has no plan or intention to take any action inconsistent with the Acquiror Representation Letter or any covenant or agreement of any Galleria Tax Group or
Acquiror Pre-Merger Group member set forth in any Transaction Document. 
 (c) Each of the Parties represents and warrants that, as of the
Closing Date, neither it nor any Affiliate thereof (or any officers or directors acting on its behalf, or any Person acting with the implicit or explicit permission of any such officers or directors) had any agreement, understanding, arrangement or
substantial negotiations, as defined in Treasury Regulation Section 1.355-7(h), during the preceding 2-year period pursuant to which any Person would (directly or indirectly) acquire, or have the right to acquire, SplitCo Stock Interests,
except as contemplated by the Transaction Documents. 
 (d) Without limiting the generality of the foregoing, Acquiror and Merger Sub
further represent and warrant that (i) immediately before the Effective Time, the number of shares of Acquiror stock treated as outstanding for purposes of Code Section 355(e) will not exceed [ACQUIROR TO PROVIDE]; and (ii) as
of the Effective Time, (t) all repurchases by Acquiror or any Affiliate of Acquiror stock have been unrelated to the Transactions, (u) all shares of Class B Common Stock have been converted into shares of Class A Common Stock pursuant
to the JAB Letter Agreement in a transaction intended to qualify as a reorganization pursuant to Code Section 368(a)(1)(E) and/or an exchange pursuant to Code Section 1036, (v) Acquiror has no plan or intention to issue any additional
class of Stock Interests other than Class A Common Stock or Series A Preferred Stock, (w) Acquiror has no plan or intention to modify in any respect any of the terms of Class A Common Stock, (x) Acquiror’s board of directors
has and will continue to have during the Restricted Period, and Acquiror has no plan or intention that, after the Restricted Period, the board of directors will not continue to have all of the powers

  
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traditionally decided by a board of directors to manage Acquiror in the manner the board sees fit, (y) except as set forth on Schedule 1 attached hereto, Acquiror does not have a
“controlling shareholder” or a “ten-percent shareholder”, in each case, within the meaning of Treasury Regulation Section 1.355-7, and (z) none of Acquiror, Merger Sub or any Person related to Acquiror within the
meaning of Treasury Regulation Section 1.368-1(e)(4) owns, directly or through any transaction, agreement or arrangement with any Person, any Parent stock. For the avoidance of doubt, for purposes of the calculation in clause (i) of the
first sentence of this Section 4.01(d), any Acquiror stock, Acquiror restricted stock, options to acquire Acquiror stock, Acquiror deferred stock units and any other Acquiror equity-based compensation outstanding immediately before the
Effective Time shall be treated as vested or exercised, as the case may be, and the resulting Acquiror stock shall be treated as outstanding stock. 

Section 4.02 Covenants. 

(a) During the Restricted Period, (i) neither Parent nor any of its Affiliates (or any officers or directors acting on behalf of Parent
or any of its Subsidiaries, or any Person acting with the implicit or explicit permission of any such officers or directors) will take or fail to take any action if such action (or the failure to take such action) would (x) be inconsistent with
any covenant, representation or agreement made by Parent or any of its Affiliates in the Parent Representation Letter or in any Transaction Document, or (y) prevent, or be reasonably likely to prevent, any of the relevant Transactions from
qualifying for Tax-Free Treatment; and (ii) none of Acquiror, SplitCo or any of their Affiliates (or any officers or directors acting on behalf of Acquiror, SplitCo or any of their Subsidiaries, or any Person acting with the implicit or
explicit permission of any such officers or directors) will take or fail to take any action if such action (or the failure to take such action) would (x) be inconsistent with any covenant, representation or agreement made by Acquiror, SplitCo
or any of their Affiliates in the Acquiror Representation Letter or in any Transaction Document, or (y) prevent, or be reasonably likely to prevent, any of the Transactions from qualifying for Tax-Free Treatment. Parent further acknowledges and
agrees that, after the Merger and through the completion of the Restricted Period, neither Parent nor any of its Affiliates will acquire or transfer any Acquiror Stock Interests or SplitCo Stock Interests, other than any transfers by Parent or any
Affiliate thereof of not more than [PARENT TO PROVIDE] shares of Acquiror Stock Interests. 
 (b) Without limiting the generality of
the foregoing, during the Restricted Period, subject to Section 4.02(d), none of Acquiror, SplitCo or any of their Affiliates (or any officers or directors acting on behalf of Acquiror, SplitCo or any of their Subsidiaries, or any Person acting
with the implicit or explicit permission of any such officers or directors) will: 
 (i) enter into any agreement,
understanding, arrangement or substantial negotiations, as defined in Treasury Regulation Section 1.355-7(h), pursuant to which any Person would (directly or indirectly) acquire, or have the right to acquire, any Acquiror Stock Interests or
SplitCo Stock Interests. For these purposes, an acquisition of Acquiror Stock Interests or SplitCo Stock Interests, as applicable, will include, without limitation, any recapitalization, repurchase or redemption of Acquiror Stock Interests or
SplitCo Stock Interests; any adoption, modification or amendment of an employee stock purchase agreement, equity-based compensation plan or other similar agreement, plan or arrangement; any issuance of Acquiror Stock Interests or SplitCo Stock
Interests 

  
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(including any nonvoting stock or equity and any class of Acquiror Stock Interests other than Class A Common Stock) or an instrument exchangeable or convertible into such Stock Interests
(whether pursuant to an exercise of stock options, as a result of a capital contribution to Acquiror or SplitCo, as applicable, or otherwise); any option grant; any conversion of Acquiror Stock Interests or SplitCo Stock Interests, as applicable,
into another class of such Stock Interests; or any amendment to the certificate of incorporation (or other organizational document) of Acquiror or SplitCo, as applicable, or any change in the terms of any Stock Interests or any other action (whether
effected through a shareholder vote or otherwise) (including through the conversion of any Stock Interests into another class of such Stock Interests) that is treated as increasing a Person’s percentage interest for U.S. federal income Tax
purposes in Acquiror Stock Interests or SplitCo Stock Interests, as applicable; or any entry into a joint venture that includes assets of Acquiror, SplitCo or any of their Affiliates; provided, however, that (u) SplitCo shall be
permitted to issue Stock Interests to Acquiror; (v) vesting of any restricted stock or deferred stock units outstanding as of the Effective Time (and included within the number of shares of Acquiror stock treated as outstanding in
Section 4.01(d)(i) hereof) shall not be treated as an acquisition of Acquiror Stock Interests for purposes of this Section 4.02(b)(i); (w) Acquiror shall be permitted to issue Acquiror Stock Interests to any Person pursuant to the
exercise of an option to acquire Acquiror Stock Interests that was granted at or prior to the Effective Time (and included within the number of shares of Acquiror stock treated as outstanding in Section 4.01(d)(i) hereof);(x) after
Parent’s receipt and acceptance of, and solely to the extent consistent with, an Equity Compensation Opinion, Acquiror or SplitCo, as applicable, may adopt, amend or modify an employee stock purchase agreement, equity compensation agreement,
retirement plan or other compensation arrangement and may issue Acquiror or SplitCo options, restricted stock and/or deferred stock units and the shares of Acquiror Stock Interests or SplitCo Stock Interests issued upon the exercise or vesting, as
applicable, of such options, restricted stock and/or deferred stock units, and any such shares will not be treated as an acquisition of Acquiror Stock Interests or SplitCo Stock Interests, provided, however, that the Acquiror Tax Group will
deliver an Equity Compensation Opinion to Parent prior to the adoption, amendment or modification of any such agreement, plan or arrangement or issuance of any Acquiror or SplitCo options, restricted stock and/or deferred stock units after the
Distribution pursuant to an employee stock purchase agreement, equity compensation agreement, retirement plan or other compensation arrangement that is described in the opinion (such arrangement, the “Covered Compensation
Arrangement”), and the Acquiror Tax Group may rely on an Equity Compensation Opinion for all issuances under the Covered Compensation Arrangement until the earlier of (i) any amendment of the Covered Compensation Arrangement, or
(ii) a change in applicable Tax Law; (y) subject to compliance with Section 4.02(d), Acquiror may redeem, retire, repurchase or otherwise acquire Acquiror Stock Interests in a manner that complies with the requirements of Revenue
Procedure 96-30 (as in effect prior to the release of Revenue Procedure 2003-48), except that the maximum amount of Acquiror Stock Interests permitted to be repurchased under this clause (y) shall be reduced by the amount of any SplitCo Stock
Interests treated as retained for U.S. federal income Tax purposes by Parent or any of its Affiliates after the Transactions; and (z) Acquiror may adopt a shareholder rights plan (and issue Stock Interests in accordance therewith) that is

  
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described in or is similar to the shareholder rights plan described in IRS Revenue Ruling 90-11 (for this purpose a shareholder rights plan will be considered similar to the plan described in IRS
Revenue Ruling 90-11 only if the principal purpose for the adoption of the plan proving for such rights is to establish a mechanism by which a publicly held corporation can, in the future, provide shareholders with rights to purchase stock at
substantially less than fair market value as a means of responding to unsolicited offers to acquire the corporation). 
 (ii)
merge or consolidate Acquiror or SplitCo or any Subsidiary of SplitCo with any other Person (where Acquiror, SplitCo or a Subsidiary of SplitCo, as applicable, is not the surviving company in the merger or consolidation), or liquidate (including any
liquidation effected pursuant to a merger, consolidation or conversion) or partially liquidate Acquiror, SplitCo or any Subsidiary of SplitCo, other than any merger, consolidation, liquidation or partial liquidation that is disregarded for U.S.
federal income tax purposes; 
 (iii) cause or permit Acquiror, SplitCo or any Subsidiary of SplitCo (in the case of a
Subsidiary, if such Subsidiary is treated immediately after the Merger as a corporation for U.S. federal income Tax purposes) to be treated as other than a corporation for U.S. federal income Tax purposes; 

(iv) discontinue, sell, transfer or cease to maintain the Active Trade or Business, or engage in any transaction that could
result in SplitCo ceasing to be a company whose separate affiliated group, as defined in Code Section 355(b)(3)(B), is so engaged; provided, however, that, (A) after the Distribution, the Galleria Tax Group will be permitted
to sell, transfer or otherwise dispose of (x) inventory or other assets in the ordinary course of business, and (y) up to 20% of its non-inventory assets (determined based on the fair market value of the Galleria Tax Group’s assets
immediately before the Closing Date) in the aggregate and use the proceeds from any such dispositions described in this clause (y) to repay debt or fund capital requirements for business activities or for other bona fide corporate business
purposes and (B) for purposes of this Section 4.02(b)(iv), a sale, transfer or other disposition of any assets from one member of SplitCo’s separate affiliated group, as defined in Code Section 355(b)(3)(B), to another such
member shall not be taken into account; 
 (v) cause or permit any Subsidiary of SplitCo to issue any Stock Interests that
would cause SplitCo and such Subsidiary to fail to be members of the same separate affiliated group, as defined in Code Section 355(b)(3)(B); or 

(vi) take any action that permits a proposed acquisition of Acquiror Stock Interests or SplitCo Stock Interests, as applicable,
to occur by means of an agreement to which none of Acquiror, SplitCo or any of their Affiliates is a party, including by (x) soliciting any Person to make a tender offer for, or otherwise acquire or sell, Acquiror Stock Interests or SplitCo
Stock Interests, as applicable, or approving or otherwise permitting any such transaction, whether for purposes of Section 203 of the Delaware General Corporate Law or any similar corporate statute, any “fair price” or other provision
of Acquiror’s or SplitCo’s charter or bylaws (and, in each case, any equivalent 

  
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document thereof) or otherwise, (y) participating in or otherwise supporting any unsolicited tender offer for, or other unsolicited acquisition or disposition of, Acquiror Stock Interests or
SplitCo Stock Interests, as applicable, or approving or otherwise permitting any such transaction, or (z) redeeming rights under a shareholder rights plan, making a determination that a tender offer is a “permitted offer” under any
such plan or otherwise causing any such plan to be inapplicable or neutralized with respect to any proposed acquisition of Acquiror Stock Interests or SplitCo Stock Interests, as applicable. 

(c) To the extent that, as a result of a subsequent amendment to the Code and/or the Treasury Regulations, any action or a failure to take any
action by a Parent Tax Group member, on the one hand, or an Acquiror Tax Group member, on the other hand, could affect any Transaction’s qualification for Tax-Free Treatment, then the covenants contained in Section 4.02(a)(i)(y) and in
Section 4.02(a)(ii)(y) will automatically be deemed to incorporate by reference such actions and the failure to take such actions, and the Parties will comply with the requirements of the relevant amendment through the end of the Restricted
Period; provided, however, that, for the avoidance of doubt, no such action or failure to take any such action before the date the relevant amendment is enacted shall constitute a breach of such Sections to the extent such actions or
failure to take such actions would not have otherwise constituted a breach of such Sections before such date. 
 (d) None of the Acquiror
Tax Group or any of its Affiliates will take any action prohibited above, unless (i) Parent receives prior written notice describing the proposed action in reasonable detail, and (ii) the Acquiror Tax Group delivers to Parent an
Unqualified Opinion, and Parent, in its reasonable discretion, which discretion will be exercised in good faith solely to preserve the Tax-Free Treatment, provides its written consent permitting such proposed action to occur in the manner
specifically described by the Acquiror Tax Group in the relevant written notice and Unqualified Opinion delivered pursuant to this Section 4.02(d). Parent’s obligation to cooperate in connection with the Acquiror Tax Group’s delivery
of an Unqualified Opinion is as expressly set forth in Section 5.06(b) below. For the avoidance of doubt, the Parent Tax Group’s right to indemnification for Transaction Taxes will be determined without regard to whether the Acquiror Tax
Group satisfies any or all of the requirements of this provision, including by delivery of an Unqualified Opinion. 
 (e) After the
Distribution, Acquiror will cause SplitCo to maintain its books and records for financial reporting and U.S. federal income Tax purposes using the accrual method of accounting. 

(f) During the Restricted Period, none of Acquiror, SplitCo or any of their Affiliates will take any action listed on Schedule 2
attached hereto that is reasonably expected to create a significant Tax liability for Parent (or any Affiliate thereof) for a Pre-Closing Tax Period or with respect to which Parent would otherwise be liable under this Agreement. 

(g) During the Restricted Period, Acquiror will cause the Galleria Tax Group to maintain in Geneva, Switzerland at least the same number of
employees as were employed in such location by the Parent Tax Group with respect to the Galleria Business immediately prior to the Closing. 

  
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 Section 4.03 Tax Sharing Agreements. 

With effect as of the Distribution Date, Parent will terminate (or cause to be terminated) all Tax sharing, allocation, indemnification and
other similar agreements with respect to any Galleria Tax Group member, excluding customary indemnity provisions included as part of any commercial agreement that is assumed in connection with the Transactions. 

Section 4.04 IRS Ruling Requests. 

Each Party covenants and agrees that, subsequent to the Closing Date, it will not file, and it will cause its Affiliates to refrain from
filing, any ruling request with the IRS in respect of any part of the Transactions or that may reasonably be expected to have any effect on the Tax treatment of the Transactions. 

ARTICLE V 
 TAX
CONTESTS; INDEMNIFICATION; COOPERATION 
 Section 5.01 Notice. 

Within 30 days after a Party (the “Indemnitee”) becomes aware of the existence of a Tax Contest that may give rise to an
indemnification claim by such Party against another Party under this Agreement (each such Party, an “Indemnifying Party”), the Indemnitee will promptly notify the Indemnifying Parties of the Tax Contest, and thereafter will promptly
forward or make available to the Indemnifying Parties copies of all notices and communications with a Taxing Authority solely to the extent relating to such Tax Contest; provided, however, that any delay on the part of the Indemnitee
in notifying the Indemnifying Parties will not relieve the Indemnifying Parties from any obligation hereunder unless (and then solely to the extent) the Indemnifying Parties are actually prejudiced thereby. 

Section 5.02 Control of Tax Contests. 

Parent will have the right to (a) contest, compromise or settle any adjustment or deficiency proposed or asserted with respect to any Tax
liability of a Parent Tax Group member or a Galleria Tax Group member for a Pre-Closing Tax Period or with respect to a Joint Return, and (b) file, prosecute, compromise or settle any Adjustment Request (and determine the manner in which any
Refund will be received) with respect to any Tax for such period or return; provided, however, that (i) in the case of a Galleria Separate Return, the Acquiror Tax Group will have the right to actively participate in any action
set forth in clauses (a) and (b) above if such action could result in any Galleria Group Taxes or any Transaction Taxes with respect to which the Acquiror Tax Group could be liable, and, solely to the extent such Tax Contest relates to
Galleria Group Taxes or any Transaction Taxes with respect to which the Acquiror Tax Group has previously acknowledged its liability in writing, Acquiror will have the same rights and obligations with respect to any settlement or compromise of such
Tax Contest as Acquiror will have in the case of a settlement or compromise of a Tax Contest involving a Joint Return under clause (ii) immediately below; and (ii) in the case of a Joint Return, solely to the extent such Tax Contest
relates to Transaction Taxes with respect to which the Acquiror Tax Group could be 

  
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liable, in whole or in part, under Section 2.02 (an “Acquiror Issue”), Parent will reasonably consult with Acquiror with respect to Parent’s defense and control of such
Tax Contest exclusively with respect to the Acquiror Issue, including through the following: (x) Parent will keep Acquiror fully informed, in all material respects, regarding the progress of the prosecution or defense of such Tax Contest,
(y) Parent will promptly provide Acquiror with copies of any correspondence received from any Taxing Authority in connection with such Tax Contest, and (z) Parent will provide Acquiror with drafts of any correspondence from Parent to any
Taxing Authority in connection with such Tax Contest and will provide Acquiror with a reasonable opportunity to comment on such correspondence; provided, further, that, if the Acquiror Tax Group acknowledges its liability in writing
for all or the relevant percentage (in each case, as determined pursuant to Section 2.02) of the Transaction Taxes that would be owed to a Taxing Authority in the event of an adverse determination with respect to the Acquiror Issue, Parent
will, subject to the Upfront Payment Requirement (as defined below), not settle or compromise any such contest without Acquiror’s written consent, which consent may not be unreasonably withheld, delayed or conditioned; provided,
further, however, that, if Acquiror withholds its consent to a settlement or compromise described in the immediately preceding proviso, the Acquiror Tax Group will be liable for all or the relevant percentage (in each case, as
determined pursuant to Section 2.02) of the Transaction Taxes resulting from a Final Determination to the extent the basis for the Final Determination is such that the Acquiror Tax Group would have liability, in whole or in part, under
Section 2.02 for the applicable Transaction Taxes, or for all of the Transaction Taxes resulting from a Final Determination if such Final Determination fails to clearly articulate the basis for liability such that it is not reasonably
ascertainable which Party would be liable for the Transaction Taxes under this Agreement. Parent and Acquiror will use their reasonable best efforts to ensure that the Final Determination clearly provides the basis for such determination. Acquiror
will have the right to (I) contest, compromise or settle any adjustment or deficiency proposed or asserted with respect to any Tax liability included in any Galleria Separate Return for a Straddle Period, and (II) file, prosecute, compromise or
settle any Adjustment Request (and determine the manner in which any Refund will be received) with respect to any Tax for such period; provided, however, that Parent will have the right to actively participate in any action set forth
in clauses (I) and (II) above if such action could result in any Parent Group Taxes or any Transaction Taxes with respect to which Parent has previously acknowledged its liability in writing, and Acquiror will, subject to the Upfront Payment
Requirement, not settle or compromise any such contest without Parent’s written consent, which consent may not be unreasonably withheld, delayed or conditioned. If Parent or Acquiror, as the case may be, properly objects to a proposed
settlement or compromise of a Tax Contest under this Section 5.02, and it is necessary under applicable Law to pay the asserted deficiency in order to pursue the Tax Contest, Parent or Acquiror, as the case may be, will pay, or provide Acquiror
or Parent, as applicable, with funds necessary to pay the Tax deficiency that has been asserted in connection with the Tax Contest and will be entitled to be repaid any such amounts recovered by any Acquiror Tax Group or Parent Tax Group member, as
the case may be, together with any interest received or credited thereon as a result of any such Tax Contest (the “Upfront Payment Requirement”). 

Section 5.03 Indemnification Payments. 

An Indemnitee will be entitled to make a claim for payment pursuant to this Agreement at the time the Indemnitee determines that it is
entitled to such payment. The 

  
 -33- 

 
Indemnitee will provide to the Indemnifying Parties notice of such claim within 10 days of the date on which such Indemnitee first determines that it is entitled to claim such payment, including
a description of such claim and a detailed calculation of the amount of the indemnification payment that is claimed; provided, however, that any delay on the part of the Indemnitee in notifying an Indemnifying Party will not relieve
the Indemnifying Party from any obligation hereunder unless (and then solely to the extent) the Indemnifying Party is actually prejudiced thereby. Unless the Indemnifying Party reasonably disputes its liability for, or the amount of, an indemnity
payment, such Party will make the claimed payment to the Indemnitee within 10 days after receiving notice of (a) the Indemnitee’s payment of a Tax for which the Indemnifying Party is liable under this Agreement or (b) a Final
Determination which results in the Indemnifying Party becoming obligated to make a payment to the Indemnitee under this Agreement. 

Section 5.04 Interest on Late Payments. 

With respect to any indemnification payment (including any disputed payment that is ultimately required to be paid) not made by the due date
for payment set forth in this Agreement, interest will accrue at an annual rate equal to (a) the prime lending rate at Citibank N.A. (or its successor or another major money center commercial bank agreed to by the Parties) in effect on the
applicable payment due date, plus (b) 3%. 
 Section 5.05 Treatment of Indemnity Payments. 

Except for any payment of interest under Section 5.04 and in the absence of a Final Determination to the contrary, any amount payable
with respect to any Tax under this Agreement will be treated as occurring immediately prior to the Distribution, as an inter-company distribution or a contribution to capital, as the case may be. Notwithstanding the foregoing, the amount of any
indemnity payment under this Agreement will be (a) decreased to take into account any Tax benefit actually realized by the Indemnitee (or an Affiliate thereof) arising from the incurrence or payment of the relevant indemnified item, and
(b) increased to take into account any Tax cost actually incurred by the Indemnitee (or an Affiliate thereof) arising from the receipt of the relevant indemnity payment. Any indemnity payment will initially be made without regard to this
Section 5.05 and will be reduced or increased to reflect any applicable Tax benefit or Tax cost, as the case may be, within 30 days after the Indemnitee (or an Affiliate thereof) actually realizes such Tax benefit or incurs such Tax cost by way
of a Refund, an increase in Taxes or otherwise. In the event of a Final Determination relating to the Indemnitee’s (or its Affiliate’s) incurrence or payment of an indemnified item and/or receipt of an indemnity payment pursuant to this
Section 5.05, the Indemnitee will, within 30 days of such Final Determination, provide the other Parties with notice thereof and supporting documentation addressing, in reasonable detail, the amount of any reduction or increase in Taxes of the
Indemnitee (or its Affiliate) resulting from such Final Determination, and the Parties will promptly make any payments necessary to reflect the relevant reduction or increase in Tax liability. Notwithstanding anything in this Section 5.05 to
the contrary, this Section 5.05 will not apply to any Tax benefits attributable to the Section 336(e) Election addressed in Section 5.08. 

  
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 Section 5.06 Cooperation. 

(a) Pursuant to this Agreement, each member of the Parent Tax Group, on the one hand, and the Acquiror Tax Group, on the other hand, will
cooperate with all reasonable requests from the other Parties in connection with the preparation and filing of Tax Returns and Adjustment Requests, the resolution of Tax Contests and any other matters covered herein. If any Parties fail to comply
with any of their obligations set forth in this Section 5.06(a), and such failure results in the imposition of additional Taxes on the requesting Party or any of its Affiliates, the nonperforming Party will be liable for such additional Taxes.

 (b) In connection with the foregoing, Parent will, at the Acquiror Tax Group’s sole expense, reasonably cooperate with the Acquiror
Tax Group, upon its written request, in connection with obtaining an Unqualified Opinion; provided that Parent’s cooperation will include providing any information, submissions, representations and covenants reasonably requested by a
recipient that has previously executed with Parent an appropriate confidentiality agreement, in form and substance satisfactory to Parent and that permits reliance by Parent; provided, further, that Parent’s cooperation (including
through the provision of information, submissions, representations or covenants) will not affect the Parent Tax Group’s indemnity obligation for Taxes under this Agreement, decrease in any respect the Acquiror Tax Group’s indemnity
obligation for Taxes under this Agreement or cause any member of the Parent Tax Group to have any liability to any third party. 

Section 5.07 Confidentiality. 

Any information or document provided under this Agreement will be kept confidential by the recipient Parties, except as may otherwise be
necessary in connection with the filing of any Tax Return, the resolution of any Tax Contest or as required by applicable Law or a Final Determination. In addition, if Parent or Acquiror determines that providing any information or document could be
commercially detrimental, violate any Law or agreement or waive any privilege, the Parties will use their reasonable best efforts to permit compliance with the obligations under this Agreement in a manner that avoids any such harm or consequence.

 Section 5.08 Section 336(e) Election. 

Pursuant to Treasury Regulation Sections 1.336-2(h)(1)(i) and 1.336-2(j), Parent will make a timely protective election under Code
Section 336(e) and the Treasury Regulations issued thereunder and any similar provision of state or local Tax Law (and any related elections as determined by Parent) with respect to the Distribution (collectively, a “Section 336(e)
Election”). If and to the extent that the Tax-Free Treatment does not apply with respect to the Distribution, and any resulting Transaction Taxes (including any Taxes attributable to the Section 336(e) Election) are considered Taxes
for which Parent is liable under Section 2.02, then, to that extent, Parent will be entitled to quarterly payments from the Acquiror Tax Group of the actual Tax savings arising from the step-up in Tax basis resulting from the
Section 336(e) Election, determined using a “with and without” methodology (treating any deductions attributable to the step-up in tax basis resulting from the Section 336(e) Election as the last items claimed for any taxable
year including after the utilization of any available net operating loss carryforwards); provided, however, that, if the Acquiror Tax Group, on the one hand, and Parent, 

  
 -35- 

 
on the other hand, are liable for Transaction Taxes pursuant to Section 2.02(c), then the Acquiror Tax Group will pay to Parent each quarter the percentage of the Tax savings equal to
Parent’s share of the relative fault expressed as a percentage determined pursuant to Section 2.02(c); and provided, further, however, that all payments made to Parent under this Section 5.08 will be reduced by a
reasonable charge for administrative expenses and other reasonable out-of-pocket expenses of the Acquiror Tax Group that are necessary to secure the Tax savings, including expenses paid or incurred in connection with a Tax Contest or to amend a
Tax Return. 
 Section 5.09 Term of Tax Indemnity. 

Each of the representations and warranties contained in Section 3.11 (Taxes) and Section 4.12 (Taxes) of the Transaction Agreement,
the representations and warranties of the Parties contained in this Agreement and the covenants and other obligations of the Parties contained herein will survive until 60 days after the expiration of all applicable statutes of limitations (taking
into account all validly obtained extensions thereof). 
 ARTICLE VI 

DISPUTE RESOLUTION 

Section 6.01 Tax Disputes. 

The Parties will endeavor, and will cause their respective Affiliates to endeavor, to resolve in good faith all disputes arising in connection
with this Agreement. The Parties will negotiate in good faith to resolve any Tax Dispute within 30 days, provided that any dispute with respect to a Galleria Separate Return subject to Section 3.01(b) will be resolved as set forth
therein. Upon written notice by a Party after such 30-day period, the matter will be referred to a U.S. tax counsel or other Tax Arbiter of recognized national standing (the “Tax Arbiter”) chosen by Parent and Acquiror;
provided, however, that, if Parent and Acquiror do not agree on the selection of the Tax Arbiter after 5 days of good faith negotiation, their respective U.S. tax counsel or other advisors of recognized national standing will select a
mutually acceptable Tax Arbiter within the following 10-day period. The Tax Arbiter may, in its discretion, obtain the services of any third party necessary to assist the Tax Arbiter in resolving the Tax Dispute. The Tax Arbiter will furnish written
notice to the Parties of its resolution of the Tax Dispute as soon as practicable, but in any event no later than 90 days after acceptance of the matter for resolution. Any such resolution by the Tax Arbiter will be binding on the Parties, and the
Parties will take, or cause to be taken, any action necessary to implement such resolution. All fees and expenses of the Tax Arbiter will be shared equally by Parent, on the one hand, and the Acquiror Tax Group, on the other hand. If the Parties are
unable to find a Tax Arbiter willing to adjudicate the Tax Dispute and whom the Parties, acting in good faith, find acceptable (under the standards set forth in this Section 6.01), (a) the Tax Dispute will be submitted for mediation, and
(b) if the Tax Dispute is not resolved in mediation, any Party will have the right to commence litigation, in either case, in a manner consistent with Section 10.15 of the Transaction Agreement. If any dispute regarding the preparation of
a Tax Return is not resolved before the due date for filing such return, the return will be filed in the manner deemed correct by the Party responsible for filing the return without prejudice to the rights and obligations of the Parties hereunder,
provided that the preparing party will file an amended Tax Return, within 10 days after the completion of 

  
 -36- 

 
the process set forth in this Section 6.01, reflecting any changes made in connection with such process. Notwithstanding anything in this Agreement to the contrary, the dispute resolution
provisions set forth in this Section 6.01 will not apply to any Tax Dispute related to Transaction Taxes (including any Tax benefits determined under Sections 5.05 or 5.08 and relating thereto), and any such Tax Dispute will be settled in a
court of law or as otherwise agreed to by the Parties. 
 ARTICLE VII 

MISCELLANEOUS 

Section 7.01 Authorization. 

Each Party hereby represents and warrants that it has the power and authority to execute, deliver and perform this Agreement, that this
Agreement has been duly authorized by all necessary corporate action on the part of such Party, that this Agreement constitutes a legal, valid and binding obligation of such Party, and that the execution, delivery and performance of this Agreement
by such Party does not contravene or conflict with any provision of Law or of its charter or bylaws or any agreement, instrument or order binding on such Party. 

Section 7.02 Expenses. 

Except as otherwise provided in this Agreement, the Transaction Agreement or any other Transaction Document, each Party will bear its own
expenses in connection with the matters addressed herein. 
 Section 7.03 Entire Agreement. 

This Agreement, the Transaction Agreement and the other Transaction Documents, including any related annexes, schedules and exhibits, as well
as any other agreements and documents referred to herein and therein, will together constitute the entire agreement between the Parties with respect to the subject matter hereof and thereof and will supersede all prior negotiations, agreements and
understandings of the Parties of any nature, whether oral or written, with respect to such subject matter. 
 Section 7.04 Governing
Law. 
 (a) The validity, interpretation and enforcement of this Agreement will be governed by the Laws of the State of Delaware,
without regard to the conflict of Laws provisions thereof that would cause the Laws of another state to apply. 
 (b) By execution and
delivery of this Agreement, each Party irrevocably submits and consents to the personal jurisdiction of the state and federal courts of the State of Delaware for itself and in respect of its property in the event that any dispute arises out of this
Agreement or any of the transactions contemplated hereby, (ii) agrees that it will not attempt to deny or defeat such personal jurisdiction by motion or other request for leave from any such court and (iii) agrees that it will not bring
any action relating to this Agreement or any of the 

  
 -37- 

 
transactions contemplated hereby in any other court. Subject to compliance with the provisions of Section 10.15 of the Transaction Agreement, if applicable, each of the Parties irrevocably
and unconditionally waives (and agrees not to plead or claim) any objection to the laying of venue of any dispute arising out of this Agreement or any of the transactions contemplated hereby in the state and federal courts of the State of Delaware,
or that any such dispute brought in any such court has been brought in an inconvenient or improper forum. The Parties further agree that the mailing by certified or registered mail, return receipt requested, of any process required by any such court
will constitute valid and lawful service of process against them, without necessity for service by any other means provided by statute or rule of court. 

(c) EACH PARTY ACKNOWLEDGES AND AGREES THAT ANY CONTROVERSY WHICH MAY ARISE UNDER THIS AGREEMENT IS LIKELY TO INVOLVE COMPLICATED AND
DIFFICULT ISSUES, AND THEREFORE IT HEREBY IRREVOCABLY AND UNCONDITIONALLY WAIVES ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY LITIGATION DIRECTLY OR INDIRECTLY ARISING OUT OF OR RELATING TO THIS AGREEMENT AND ANY OF THE AGREEMENTS
DELIVERED IN CONNECTION HEREWITH OR THE TRANSACTIONS CONTEMPLATED HEREBY OR THEREBY. EACH PARTY CERTIFIES AND ACKNOWLEDGES THAT (I) NO REPRESENTATIVE, AGENT OR ATTORNEY OF ANY OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER
PARTY WOULD NOT, IN THE EVENT OF LITIGATION, SEEK TO ENFORCE EITHER OF SUCH WAIVERS, (II) IT UNDERSTANDS AND HAS CONSIDERED THE IMPLICATIONS OF SUCH WAIVERS, (III) IT MAKES SUCH WAIVERS VOLUNTARILY, AND (IV) IT HAS BEEN INDUCED TO ENTER INTO THIS
AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION 7.04(c). 
 Section 7.05 Notice. 

All notices, requests, permissions, waivers and other communications hereunder will be in writing and will be deemed to have been duly given
(a) when sent, if sent by facsimile, (b) when delivered, if delivered personally to the intended recipient and (c) one Business Day following sending by overnight delivery via an international courier service and, in each case,
addressed to a Party at the following address for such Party: 
  

			
	If to Parent:	  	[            ]
		
	with a copy to:	  	[            ]
		
	If to Acquiror, SplitCo or Merger Sub:	  	[            ]
		
	with a copy to:	  	[            ]

 or to such other address(es) as will be furnished in writing by any such Party to the other Party in accordance with the
provisions of this Section 7.05. Any notice to Parent will be deemed notice to all members of the Parent Group, any notice to Acquiror will be deemed notice to all members of the Acquiror Group and the Galleria Group, and any notice to SplitCo
will be deemed notice to all members of the Acquiror Group and the Galleria Group. 

  
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 Section 7.06 Priority of Agreements. 

If there is a conflict between any provision of this Agreement and a provision in another Transaction Document, the provision of this
Agreement will control unless specifically provided otherwise in this Agreement or in the applicable other Transaction Document. 

Section 7.07 Amendments and Waivers. 

(a) This Agreement may be amended and any provision of this Agreement may be waived, provided that any such amendment or waiver will
become and remain binding upon a Party only if such amendment or waiver is set forth in a writing executed by such Party. No course of dealing between or among any Persons having any interest in this Agreement will be deemed effective to modify,
amend or discharge any part of this Agreement or any rights or obligations of any Party hereto under or by reason of this Agreement. 
 (b)
No delay or failure in exercising any right, power or remedy hereunder will affect or operate as a waiver thereof, nor will any single or partial exercise thereof or any abandonment or discontinuance of steps to enforce such a right, power or remedy
preclude any further exercise thereof or of any other right, power or remedy. The rights and remedies hereunder are cumulative and not exclusive of any rights or remedies that any Party hereto would otherwise have. Any waiver, permit, consent or
approval of any kind or character of any breach or default under this Agreement or any such waiver of any provision of this Agreement must satisfy the conditions set forth in this Section 7.07(b) and will be effective only to the extent in such
writing specifically set forth. 
 Section 7.08 Termination. 

This Agreement will automatically terminate, without further action by any Party hereto, upon the termination of the Transaction Agreement if
such termination occurs prior to the Distribution. If terminated, no Party will have any liability of any kind to the other Parties or any other Person on account of the termination or otherwise with respect to this Agreement. 

Section 7.09 No Third Party Beneficiaries. 

Except as otherwise provided in the indemnification provisions contained herein, this Agreement is solely for the benefit of the Parties and
does not confer on third parties (including any employees of any member of the Parent Group, the Galleria Group or the Acquiror Pre-Merger Group) any remedy, claim, reimbursement, claim of action or other right in addition to those existing without
reference to this Agreement. 
 Section 7.10 Assignability. 

No Party may assign its rights or delegate its duties under this Agreement without the written consent of the other Parties, except that a
Party may assign its rights or delegate its duties under this Agreement to a member of its Group, provided that (a) such member agrees in writing to be bound by the terms of this Agreement, and (b) such assignment or delegation will
not relieve any Party of its indemnification obligations or other obligations under this Agreement. Any attempted assignment or delegation in contravention of the foregoing will be void. 

  
 -39- 

 Section 7.11 Enforcement. 

The Parties agree that irreparable damage would occur to Parent, SplitCo, Acquiror and Merger Sub if any provision of this Agreement were not
performed in accordance with its specific terms or was otherwise breached. The Parties agree that Parent, SplitCo, Acquiror and Merger Sub will be entitled to injunctive relief to prevent any breach of this Agreement and to enforce specifically the
terms and provisions hereof, such remedy being in addition to any other remedy to which a Party may be entitled at Law or in equity. 

Section 7.12 Survival. 

All Sections of this Agreement will be unconditional and absolute and will remain in effect without limitation as to time (except to the
extent any Sections expressly provide for an earlier date, in which case, as of such date). 
 Section 7.13 Construction. 

The descriptive headings herein are inserted for convenience of reference only and are not intended to be a substantive part of or to affect
the meaning or interpretation of this Agreement. Reference to any agreement, document, or instrument means such agreement, document or instrument as amended or otherwise modified from time to time in accordance with the terms thereof, and if
applicable hereof. Unless the context otherwise requires, any references to a “Section” or “Article” will be to a Section or Article of this Agreement. The use of the words “include” or “including” in this
Agreement will be deemed to be followed by the words “without limitation”. The use of the words “or,” “either” or “any” will not be exclusive. The Parties have participated jointly in the negotiation and
drafting of this Agreement. In the event an ambiguity or question of intent or interpretation arises, this Agreement will be construed as if drafted jointly by the Parties, and no presumption or burden of proof will arise favoring or disfavoring any
Party by virtue of the authorship of any of the provisions of this Agreement. Except as otherwise expressly provided elsewhere in this Agreement, the Transaction Agreement or any other Transaction Document, in the case of any provision herein which
contemplates the agreement, approval or consent of, or exercise of any right of, a Party, such Party may give or withhold such agreement, approval or consent, or exercise such right, in its sole and absolute discretion, the Parties hereto hereby
expressly disclaiming any implied duty of good faith and fair dealing or similar concept. 
 Section 7.14 Severability. 

The Parties agree that (a) the provisions of this Agreement will be severable in the event that for any reason whatsoever any of the
provisions hereof are invalid, void or otherwise unenforceable, (b) any such invalid, void or otherwise unenforceable provisions will be replaced by other provisions which are as similar as possible in terms to such invalid, void or otherwise
unenforceable provisions but are valid and enforceable, and (c) the remaining provisions will remain valid and enforceable to the fullest extent permitted by applicable Law. 

  
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 Section 7.15 Counterparts. 

This Agreement may be executed in multiple counterparts (any one of which need not contain the signatures of more than one Party), each of
which will be deemed to be an original but all of which taken together will constitute one and the same agreement. This Agreement, and any amendments hereto, to the extent signed and delivered by means of a facsimile machine or other electronic
transmission, will be treated in all manner and respects as an original agreement and will be considered to have the same binding legal effects as if it were the original signed version thereof delivered in person. At the request of any Party, the
other Parties will re-execute original forms thereof and deliver them to the requesting Party. 
 Section 7.16 Successors. 

For the avoidance of doubt, for all purposes of this Agreement, a Party will be subject to all of the restrictions and obligations, and will
have all of the rights, of such Party’s predecessor. 
 [Signature Page Follows] 

  
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 IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed by the respective
officers as of the date set forth above. 
  

			
	THE PROCTER & GAMBLE COMPANY,
		
	By:	 	 
		 	Name:
		 	Title:

  

			
	GALLERIA CO.,
		
	By:	 	 
		 	Name:
		 	Title:

  

			
	COTY INC.,
		
	By:	 	 
		 	Name:
		 	Title:

  

			
	GREEN ACQUISITION SUB INC.
		
	By:	 	 
		 	Name:
		 	Title:EX-10.3

 Exhibit 10.3 

SPLIT PLAN AGREEMENT 

This Split Plan Agreement (this “Agreement”), is entered into effective July 8, 2015 (“Effective
Date”), by and between The Procter & Gamble Company, an Ohio corporation (“Parent”), and Coty Inc., a Delaware corporation (“Acquiror”). 

RECITALS 
 1. Parent,
Acquiror, Galleria Co., a Delaware corporation (“SplitCo”), and Green Acquisition Sub Inc., a Delaware corporation (“Merger Sub”) are concurrently entering into the Transaction Agreement, dated as of July 8,
2015 (the “Transaction Agreement”), pursuant to which Parent will separate and divest the Galleria Business in the manner contemplated thereby. 

2. Parent and Acquiror have agreed to develop a plan in accordance with the terms and conditions set forth in this Agreement to separate the
Bangkok Property and the Mariscala Property from their existing combined sites so that such property can be transferred as contemplated in the Transaction Agreement. 

Accordingly, the Parties agree as follows: 
  

	1.	DEFINITIONS 

 For purposes of this Agreement, the following terms, when capitalized, will
have the meanings set forth below. In addition, capitalized terms used herein and not otherwise defined herein will have the meanings given to them in the Transaction Agreement. 

“Acquiror Group” has the meaning set forth in Section 8.11. 

“Applicable Territory” means Bangkok, Thailand, with respect to the Bangkok Property, and Mariscala, Mexico, with respect to
the Mariscala Property. 
 “Appointed Experts” has the meaning set forth in Section 3.1(a). 

“Bangkok Base Plan” means the plan for the division of the Bangkok Property as set forth on Annex B. 

“Bangkok Property” means the freehold property located at Wellgrow Industrial Estate, Land No. A-31 and A-32, No 78 Moo 1,
Tumbon Homseen, Bangpakong, Chachoengsao, Thailand 24180, as further indicated on the Bangkok Base Plan and registered with the Land Registry. 

“Final Plan” means, with respect to the Bangkok Property or the Mariscala Property, the mutually agreed plan for splitting
the Bangkok Property or Mariscala Property, as applicable, in accordance with Articles 2 and 3. 
 “Independent
Experts” means the three independent experts appointed in accordance with Section 3.1, which experts shall not be employees of Parent, Acquiror or their respective Affiliates. 

 “Land Registry” means the applicable public register of real estate located in
the Applicable Territory. 
 “Mariscala Base Plan” means the plan for the division of the Mariscala Property as set forth
on Annex C. 
 “Mariscala Property” means the freehold property located at Km 16 Carretera Queretaro-Celaya,
Caleras de Obrajuelo, Plant, Apaseo el Grande, Guanajuato, Mexico 38180, as further indicated on the Mariscala Base Plan and registered with the Land Registry. 

“Nominated Representatives” means one representative of each of Parent and Acquiror for the Bangkok Property and one
representative of each of Parent and Acquiror for the Mariscala Property, as nominated in accordance with Section 2.2 to determine the Final Plans. 

“Party” means either Parent or Acquiror. 

“Retained Property” means that part of the Bangkok Property and Mariscala Property, as applicable, not included in the
Transferred Property. 
 “Parent Group” has the meaning set forth in Section 8.11. 

“Senior Representative” means (a) with respect to Acquiror, an employee of Acquiror or the Acquiror Group, with a title
of Vice President or above, and (b) with respect to Parent, an employee of Parent or Parent Group with a title of Vice President or above. 

“Separation Board” means one Senior Representative of Parent and one Senior Representative of Acquiror as nominated by each
of Parent and Acquiror from time to time; provided, however, that the initial representatives will be nominated by each of Parent and Acquiror within five Business Days of the date of the Transaction Agreement. 

“Separation Implementation Cost” means the cost associated with the legal and physical separation of the Bangkok Property and
Mariscala Property, including deed transfer, permitting and construction costs, for the applicable Retained Property and the applicable Transferred Property, including: 
  

	 	(a)	All costs and expenses (including securities, bonds and provisions) incurred in connection with obtaining any necessary permits, consents, certificates and other instruments showing proof of compliance with regulatory
transfer requirements in connection with the determination and implementation of the Final Plans; 

  
 2 

	 	(b)	The fees of all consultants and advisers required in connection with the Final Plans; 

  

	 	(c)	All fees imposed by or payable to any Governmental Authority in connection with the Final Plans; 

  

	 	(d)	All internal costs incurred by Parent or Acquiror through utilization of Parent’s resources or Acquiror’s resources, as applicable, in connection with the implementation of the Final Plans; 

 

	 	(e)	All costs of construction, including engineers, contractors, sub-contractors and building materials in connection with implementation of the Final Plans; and 

 

	 	(f)	All other costs reasonably incurred by Parent, Acquiror or any of their respective Affiliates in connection with the determination and implementation of the Final Plans. 

“Separation Meetings” has the meaning set forth in Section 2.5. 

“Separation Principles” means the principles set forth on Annex A. 

“Third Expert” has the meaning set forth in Section 3.1(b). 

“Transfer” means the transfer of the assets and associated liabilities of the Transferred Property in accordance with the
provisions of this Agreement as provided for in the Transaction Agreement and based on the Transfer Documentation and as finally determined by Parent. 

“Transfer Documentation” means the documentation required to give effect to the Transfer, including any required filings with
Governmental Authorities. 
 “Transferred Property” means that part of the Bangkok Property or Mariscala Property, as
applicable, that will be transferred (a model of which is shown on Annex B and Annex C) in accordance with each respective Final Plan. 
  

	2.	SEPARATION PRINCIPLES AND DETERMINATION OF THE FINAL PLANS 

 2.1 Parent and Acquiror will
at all times cooperate and act reasonably and in good faith to ensure the proper, timely and cost-effective finalization of the Final Plans prior to the Closing in accordance with their obligations under this Agreement. 

2.2 No later than five Business Days following the date hereof, each of Parent and Acquiror will designate its Nominated Representatives and
will require that its Nominated Representatives, or any replacement thereof, be and remain actively involved in the determination of the contents of the Final Plans. 

  
 3 

 2.3 Each of Parent and Acquiror may from time to time replace any Nominated Representative for
purposes of this Agreement. In the event of any replacement, the replacing Party must promptly notify the other Party in writing in accordance with the notice provisions of the Agreement. 

2.4 Each of Parent and Acquiror will appoint Nominated Representatives who are Persons of appropriate seniority, knowledge and experience to
finalize the Final Plans. 
 2.5 Each of Parent and Acquiror will cause its Nominated Representatives to attend scheduled meetings (the
“Separation Meetings”) to finalize and determine the contents of the Final Plans prior to the Closing. For the avoidance of doubt, the Nominated Representatives may schedule independent Separation Meetings for each of the Bangkok
Property and Mariscala Property, and only the Nominated Representatives responsible for each property will be required to attend such independent Separation Meetings. 

2.6 Separation Meeting Requirements. 

(a) A Parent Nominated Representative will schedule, chair and prepare agendas and minutes for all Separation Meetings following reasonable
consultation with the Acquiror Nominated Representatives. 
 (b) A summary of the agreed elements of the Final Plans and outstanding issues
on the Final Plans will be prepared by Parent’s Nominated Representatives from time to time and delivered to Acquiror promptly following such preparation for review and comment. 

(c) The Separation Meetings will include a review of any estimated costs associated with the separation of the Bangkok Property and Mariscala
Property, as applicable, including a forecast of estimated costs to be incurred in completing the Final Plans. 
 (d) Each Party will take
all necessary actions to finalize the Final Plans prior to the Closing and to also meet the deadline set forth in Section 2.9. 

(e) The Nominated Representatives will identify and, if appropriate, engage Persons with the expertise necessary to finalize the Final Plans
and ensure the participation of such persons in the Separation Meetings. If it is determined by the Parties that such persons should assist in the finalization of the Final Plans, the Nominated Representatives will engage such Persons. 

2.7 The Final Plan for each of the Bangkok Property and the Mariscala Property will include the following elements: 

(a) A specific description of the agreed upon easements providing for appropriate rights of ingress and egress as delineated on such Final
Plan, granted or effective as of the Closing Date and enforceable under applicable Law or Contract. 

  
 4 

 (b) Terms of any shared use or shared access rights (including each Party’s contribution to
the maintenance of, and each Party’s obligation to maintain, the Transferred Property and the Retained Property) that are commercially reasonable and incorporation of such matters in the Transfer Documentation, provided that any shared
use or shared access rights will only be granted if and to the extent that no other commercially reasonable alternatives exist that would still permit the separation as of the Closing Date of the Bangkok Property or the Mariscala Property, as
applicable, from its existing combined site so that such property can be transferred as contemplated in the Transaction Agreement. 
 (c) A
description of the physical division of the Bangkok Property or Mariscala Property, as applicable (e.g., boundary fences/structures or, in appropriate circumstances, boundary markers such as white lining/studding). 

(d) Identification of all legal documents required to (i) effect the Separation Principles, (ii) implement such Final Plan, and
(iii) effect the Transfer. 
 (e) An estimated budget for (i) executing or implementing such Final Plan and (ii) obtaining
all required permits, consents, certificates of any Governmental Authority or other third Party and certificates and other instruments showing proof of compliance with regulatory transfer requirements to effect the actions contemplated by such Final
Plan. For the avoidance of doubt, subject to Section 5.27 of the Transaction Agreement, the budget may be amended from time to time as necessary or appropriate as such Final Plan is determined, executed and implemented. Parent may, acting
reasonably and in good faith, from time to time, after consultation with Acquiror, adjust the estimated budget as necessary to reflect actual costs incurred or expected to be incurred as required for the determination, execution and implementation
of such Final Plan; provided, however, that for the avoidance of doubt, Parent has the ability to make the final determination with respect to the estimated budget, including any adjustment thereto. 

2.8 Process 

(a) After Acquiror’s Nominated Representatives have been granted access to the Bangkok Property or Mariscala Property, as applicable,
pursuant to Section 5.07 of the Transaction Agreement, including visiting the Bangkok Property or Mariscala Property, as applicable, and meeting with the operational staff of the Galleria Business located at such property, and after
consultation between Parent and Acquiror pursuant to this Article 2, Acquiror, on or prior to 30 days after the last applicable date of grant of access, will identify those items of the attached Annex B or Annex C, as
applicable, if any, that it proposes to amend. Parent and Acquiror will attempt in good faith to resolve these items within 10 calendar days from the date of such notice. Any unresolved items will be resolved as part of the resolution of the Final
Plans. All agreed upon items will become part of the applicable Final Plan and, together with the written proposals of the Nominated Representatives of each of Parent and Acquiror as to how any unresolved items should be resolved, will be provided
to the Separation Board pursuant to Section 2.9 below. 

  
 5 

 (b) In accordance with the Separation Principles, the Final Plans will include in reasonable
detail (i) an explanation of the requirements of all required documentation necessary to execute the applicable Final Plan, (ii) any actions to be taken to effect the separation of the Bangkok Property or Mariscala Property, as applicable,
and (iii) all other actions determined to be necessary or appropriate to separate the Bangkok Property or Mariscala Property, as applicable. 

2.9 The Nominated Representatives will report to the Separation Board by no later than 60 calendar days following the date of the Agreement
and will provide the Separation Board with the following: 
 (a) The Final Plans to the extent agreed by the Nominated Representatives; and

 (b) Details of any unresolved aspects of either Final Plan, together with written proposals by the Nominated Representatives of each of
Parent and Acquiror as to how such open items should be resolved. 
 2.10 The Final Plans will serve as the means for separation for the
Bangkok Property or Mariscala Property, as applicable, in accordance with the Separation Principles. If the Separation Board is not able to agree upon the Final Plans within 20 Business Days following presentation of the report by the Nominated
Representatives in accordance with Section 2.9 then all disputed items will be referred in writing by the Separation Board to the Independent Experts. 

2.11 The Separation Board will evidence its agreement with all or any portion of the Final Plans by delivering to each of Parent and Acquiror,
a copy of the Final Plans, or such portion of the Final Plans, executed by the members of the Separation Board, in accordance with the notice provisions of the Agreement. 

If, within 30 Business Days after receiving such a copy of the Final Plans (or any portion thereof), either Party determines that such Final Plan (or any
portion thereof) is inconsistent in any manner with the Separation Principles, and either Party notifies the Separation Board of such inconsistency or effect, or Parent is advised by counsel that such Final Plan or portion thereof would otherwise
prevent Parent from obtaining the opinion required under Section 7.03(d) of the Transaction Agreement, the Separation Board will develop a revised Final Plan in accordance with this Article 2 that is not inconsistent in any manner with the
Separation Principles and would not otherwise prevent Parent from obtaining the opinion required under Section 7.03(d) of the Transaction Agreement. If the Separation Board is not able to agree upon such revised Final Plan within 20 Business
Days after notification by the applicable Party under the immediately preceding sentence, then all disputed items will be referred in writing by the Separation Board to the Independent Experts. 

2.12 Notwithstanding anything to the contrary contained herein or in any Transfer Documentation, the Final Plan will, in all events, be
designed and executed in accordance with the Separation Principles. 

  
 6 

 2.13 Notwithstanding anything to the contrary contained herein, the Nominated Representatives
responsible for each of the Mariscala Property and the Bangkok Property will operate independently of the Nominated Representatives responsible for the other property in all respects, including attendance at Separation Meetings, visits to the
Marsicala Property and Bangkok Property, as applicable, and the creation of the Final Plans. 
  

	3.	INDEPENDENT EXPERTS 

 3.1 In the event that any disputed items are referred to the
Independent Experts pursuant to Section 2.10: 
 (a) Each of Parent and Acquiror will nominate one Person with expertise in
facilities management and separation who has read and understands the Separation Principles (the “Appointed Experts”). 

(b) The Appointed Experts will promptly agree on the identity of the third Independent Expert (the “Third Expert”);
provided, however, that the Third Expert will be an engineer or other individual with the expertise necessary to address the disputed item. The costs and expenses of the Third Expert will be borne equally by Parent and Acquiror, and
Parent and Acquiror acknowledge that the Third Expert may hire or engage surveyors or other persons necessary to address the disputed item. 

(c) If the Appointed Experts have not agreed to and appointed the Third Expert within 10 Business Days following their appointment, then
either Parent or Acquiror may request that the Third Expert be appointed by an independent third Party, mutually agreed to by Parent and Acquiror, with subject matter expertise in the Applicable Territory. 

3.2 The following provisions will apply to the actions taken by the Independent Experts: 

(a) The Independent Experts will consider, among other things, any written recommendations promptly made by or on behalf of Parent or
Acquiror; 
 (b) The Independent Experts will deliver a determination within 10 Business Days of any referral of a disputed item to such
Independent Experts or, if earlier, by the Business Day prior to the Closing Date; 
 (c) If any Independent Expert is or becomes unable or
unwilling to act, then (i) if such Independent Expert is an Appointed Expert, the Party that appointed such Independent Expert will, as promptly as practicable after becoming aware of such inability or unwillingness, appoint a replacement
Independent Expert, or (ii) if such Independent Expert is the Third Expert, the Appointed Experts will, as promptly as practicable after becoming aware of such inability or unwillingness, appoint a replacement Third Expert pursuant to
Section 3.1(b); and 

  
 7 

 (d) Each of Parent and Acquiror will bear the costs of the Independent Expert identified by such
Party. All other costs reasonably incurred as a result of any referral of a disputed item to the Independent Experts will be borne equally by Parent and Acquiror. If either Parent or Acquiror pays all of the fees and expenses of the Third Expert as
a result of a default by the other Party, such paying Party will be reimbursed by the defaulting Party as promptly as practicable, but in any event within 10 Business Days of such default. 

3.3 The Independent Experts will determine the matter in dispute by majority vote and must select the recommendation of either Parent or
Acquiror in connection with the matter in dispute. In making any such determination, the Independent Experts will: 
 (a) Apply the
Separation Principles; 
 (b) Consider the feasibility of implementing the relevant proposal on or prior to the Closing Date; 

(c) Protect the confidential information of each Party; and 

(d) Otherwise comply with the provisions of this Agreement. 

3.4 If the Independent Experts agree upon any portion of the Final Plans, the Independent Experts will evidence their agreement by delivering
to each of Parent and Acquiror a copy of such agreed to portions of the Final Plans executed by the Independent Experts, in accordance with the notice provisions of the Agreement. 

If, within 30 Business Days after receiving such a copy of the Final Plans, Parent is advised by counsel that such Final Plans (or any portion thereof) would
otherwise prevent Parent from obtaining the opinion required under Section 7.03(d) of the Transaction Agreement, and Parent so notifies the Independent Experts, the Independent Experts will develop revised Final Plans in accordance with this
Section 3 that are not inconsistent in any manner with the Separation Principles and would not otherwise prevent Parent from obtaining the opinion required under Section 7.03(d) of the Transaction Agreement. 

 

	4.	EXECUTION MECHANICS 

 4.1 Parent will execute and implement the Final Plans and hire or
authorize the hiring of any required contractor, subcontractor or consultant acting reasonably and in good faith. Parent will obtain competitive quotations for the costs of implementing the Final Plans, with a view to minimizing the costs of
carrying out such Final Plan, including construction of a similar fit and finish as existing facilities at the Bangkok Property or Mariscala Property, as applicable, as of the date hereof. 

4.2 Parent and Acquiror will obtain, on or prior to the Closing Date, all necessary authorizations, permits and other consents to consummate
the Transfer on the Closing Date and to otherwise implement the Final Plans effective as of the Closing Date. 

  
 8 

 4.3 Following agreement as to the Final Plans, the Separation Board will meet from time to time
to discuss the status of implementation of the Final Plans and to review and update the estimate of the Separation Implementation Cost set forth therein. 

4.4 The Separation Implementation Costs will be allocated between the Parties in accordance with Section 5.27 of the Transaction
Agreement. Any references to costs and expenses in Section 5.27 of the Transaction Agreement will be deemed to mean the Separation Implementation Costs, as defined herein. 

Notwithstanding the foregoing, the costs of any outside legal advisor engaged by any Party hereto, other than as Parent and Acquiror mutually agree to as set
forth in the Final Plans, will be borne by the Party engaging such legal advisor. 
 4.5 Each Party will keep records, in accordance with
such Party’s generally applicable record retention policies, of all Separation Implementation Costs incurred by such Party and provide copies of such records to the other Party within 30 calendar days following the end of each quarter during
which Separation Implementation Costs are incurred. 
  

	5.	THE TRANSFER 

 5.1 Immediately after registration of the Transfer of the Transferred
Property, Parent will provide Acquiror, in addition to any Transfer Documents provided for in Section 1.10 of the Transaction Agreement, with a copy of the documentation used to register the Transfer of the Transferred Property and, promptly after
it becomes available, a copy of the Land Registry extract related to the Transferred Property. In the event of any conflict between the terms of this Agreement and Section 1.10 of the Transaction Agreement, the terms of this Agreement will
govern. 
  

	6.	COMPLETION 

 6.1 The Transfer will be completed on the Closing Date. 

 

	7.	TAX MATTERS 

 7.1 The Tax Matters Agreement will govern the allocation between the
Parties of any liabilities for any Taxes incurred in connection with the transactions contemplated by this Agreement. 
  

	8.	MISCELLANEOUS 

 8.1 Entire Agreement. This Agreement, the
Transaction Agreement and the Ancillary Agreements, including any related annexes, schedules, Annexes and exhibits, as well as any other agreements and documents referred to herein and therein, will together constitute the entire agreement between
the Parties with respect to the subject 

  
 9 

 
matter hereof and thereof and will supersede all prior negotiations, agreements and understandings of the Parties of any nature, whether oral or written, with respect to such subject matter.
Without limiting Article 5, If there is a conflict between any provision of this Agreement and a provision of the Transaction Agreement, the provision of the Transaction Agreement will control. 

8.2 Governing Law. 

(a) The validity, interpretation and enforcement of this Agreement will be governed by the Laws of the State of Delaware, without regard to
the conflict of Laws provisions thereof that would cause the Laws of another state to apply. 
 (b) By execution and delivery of this
Agreement, subject to Section 2.10, Article 3 and Section 8.11, each Party irrevocably (i) submits and consents to the personal jurisdiction of the state and federal courts of the State of Delaware for itself and
in respect of its property in the event that any dispute arises out of this Agreement or any of the transactions contemplated hereby, (ii) agrees that it will not attempt to deny or defeat such personal jurisdiction by motion or other request
for leave from any such court, and (iii) agrees that it will not bring any action relating to this Agreement or any of the transactions contemplated hereby in any other court. Subject to compliance with the provisions of
Section 2.10, Article 3 and Section 8.11, if applicable, each of the Parties irrevocably and unconditionally waives (and agrees not to plead or claim) any objection to the laying of venue of any dispute arising out of
this Agreement or any of the transactions contemplated hereby in the state and federal courts of the State of Delaware, or that any such dispute brought in any such court has been brought in an inconvenient or improper forum. The Parties further
agree that the mailing by certified or registered mail, return receipt requested, of any process required by any such court will constitute valid and lawful service of process against them, without necessity for service by any other means provided
by statute or rule of court. 
 (c) EACH PARTY ACKNOWLEDGES AND AGREES THAT ANY CONTROVERSY WHICH MAY ARISE UNDER THIS AGREEMENT IS LIKELY
TO INVOLVE COMPLICATED AND DIFFICULT ISSUES, AND THEREFORE IT HEREBY IRREVOCABLY AND UNCONDITIONALLY WAIVES ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY LITIGATION DIRECTLY OR INDIRECTLY ARISING OUT OF OR RELATING TO THIS AGREEMENT AND
ANY OF THE AGREEMENTS DELIVERED IN CONNECTION HEREWITH OR THE TRANSACTIONS CONTEMPLATED HEREBY OR THEREBY. EACH PARTY CERTIFIES AND ACKNOWLEDGES THAT (I) NO REPRESENTATIVE, AGENT OR ATTORNEY OF ANY OTHER PARTY HAS REPRESENTED, EXPRESSLY OR
OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT, IN THE EVENT OF LITIGATION, SEEK TO ENFORCE EITHER OF SUCH WAIVERS, (II) IT UNDERSTANDS AND HAS CONSIDERED THE IMPLICATIONS OF SUCH WAIVERS, (III) IT MAKES SUCH WAIVERS VOLUNTARILY, AND
(IV) IT HAS BEEN INDUCED TO ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION 8.2(C). 

  
 10 

 8.3 Notices. All notices, requests, permissions, waivers and other
communications hereunder will be in writing and will be deemed to have been duly given (a) when sent, if sent by facsimile, (b) when delivered, if delivered personally to the intended recipient, and (c) one Business Day following
sending by overnight delivery via an international courier service and, in each case, addressed to a Party at the following address for such Party: 
  

			
	Parent:
	
	The Procter & Gamble Company
	One Procter & Gamble Plaza
	Cincinnati, OH 45202
	Attention:	  	Corporate Secretary
	Attention:	  	Jason Muncy
		  	Associate General Counsel – Global Transactions
	Facsimile:	  	(513) 386-1927
	
	with a copy to (which will not constitute notice):
		
	Jones Day	  	
	222 East 41st Street
	New York, NY 10017
	Attention:	  	Robert A. Profusek
		  	Peter E. Izanec
	Facsimile:	  	(212) 755-7306
		
	Acquiror:	  	
		
	Coty Inc.	  	
	350 Fifth Avenue
	New York, NY 10018
	Attention:	  	Chief Financial Officer
	Facsimile:	  	(212) 389-7538
	
	with copies to (which will not constitute notice):
		
	Coty Inc.	  	
	350 Fifth Avenue
	New York, NY 10018
	Attention:	  	General Counsel
	Facsimile:	  	(212) 479-4328
		
	and	  	

  
 11 

			
	Skadden Arps Slate Meagher & Flom LLP
	Four Times Square
	New York, NY 10036
	Attention:	  	Paul T. Schnell
		  	Sean C. Doyle
	Facsimile:	  	(212) 735-2000

 or to such other address(es) as may be furnished in writing by any such Party to the other Party in accordance with the
provisions of this Section 8.2(c) 
 8.4 Amendments and Waivers. 

(a) This Agreement may be amended and any provision of this Agreement may be waived; provided, however, that any such amendment
or waiver will become and remain binding upon a Party only if such amendment or waiver is set forth in a writing executed by such Party. No course of dealing between or among any Persons having any interest in this Agreement will be deemed effective
to modify, amend or discharge any part of this Agreement or any rights or obligations of any Party under or by reason of this Agreement. 

(b) No delay or failure in exercising any right, power or remedy hereunder will affect or operate as a waiver thereof; nor will any single or
partial exercise thereof or any abandonment or discontinuance of steps to enforce such a right, power or remedy preclude any further exercise thereof or of any other right, power or remedy. The rights and remedies hereunder are cumulative and not
exclusive of any rights or remedies that any Party would otherwise have. 
 8.5 No Third-Party Beneficiaries. This
Agreement is solely for the benefit of the Parties and does not confer on third parties (including any employees of any member of the Parent Group or the Acquiror Group) any remedy, claim, reimbursement, claim of action or other right in addition to
those existing without reference to this Agreement. 
 8.6 Assignability. No Party may assign its rights or delegate
its duties under this Agreement without the written consent of the other Party, except that a Party may assign its rights or delegate its duties under this Agreement to a member of the Parent Group or the Acquiror Group, as applicable;
provided that (a) such Person agrees in writing to be bound by the terms and conditions contained in this Agreement and (b) such assignment or delegation will not relieve any Party of its indemnification obligations or other
obligations under this Agreement. Any attempted assignment or delegation in contravention of the foregoing will be void. 
 8.7
Construction. The descriptive headings herein are inserted for convenience of reference only and are not intended to be a substantive part of or to affect the meaning or interpretation of this Agreement. Whenever required by the
context, any pronoun used in this Agreement or the Schedules hereto will include the corresponding masculine, feminine or neuter forms, and the singular forms of nouns, 

  
 12 

 
pronouns, and verbs will include the plural and vice versa. Reference to any agreement, document, or instrument means such agreement, document, or instrument as amended or otherwise modified from
time to time in accordance with the terms thereof, and if applicable hereof. Unless the context otherwise requires, any references to an “Annex,” “Section” or “Article” will be to an Annex, Section or
Article to or of this Agreement. The use of the words “include” or “including” in this Agreement or the Annexes hereto will be deemed to be followed by the words “without limitation.” The use of the words
“or,” “either” or “any” will not be exclusive. The Parties have participated jointly in the negotiation and drafting of this Agreement. In the event an ambiguity or question of intent or interpretation arises, this
Agreement will be construed as if drafted jointly by the Parties, and no presumption or burden of proof will arise favoring or disfavoring any Party by virtue of the authorship of any of the provisions of this Agreement. Except as otherwise
expressly provided elsewhere in this Agreement, any provision herein which contemplates the agreement, approval or consent of, or exercise of any right of, a Party, such Party may give or withhold such agreement, approval or consent, or exercise
such right, in its sole and absolute discretion, the Parties hereby expressly disclaiming any implied duty of good faith and fair dealing or similar concept. 

8.8 Severability. The Parties agree that (a) the provisions of this Agreement will be severable in the event that
for any reason whatsoever any of the provisions hereof are invalid, void or otherwise unenforceable, (b) any such invalid, void or otherwise unenforceable provisions will be replaced by other provisions which are as similar as possible in terms
to such invalid, void or otherwise unenforceable provisions but are valid and enforceable, and (c) the remaining provisions will remain valid and enforceable to the fullest extent permitted by applicable Law. 

8.9 Counterparts. This Agreement may be executed in multiple counterparts (any one of which need not contain the
signatures of more than one Party), each of which will be deemed to be an original but all of which taken together will constitute one and the same agreement. This Agreement, and any amendments hereto, to the extent signed and delivered by means of
a facsimile machine or other electronic transmission, will be treated in all manner and respects as an original agreement and will be considered to have the same binding legal effects as if it were the original signed version thereof delivered in
person. At the request of any Party, the other Party will re-execute original forms thereof and deliver them to the requesting Party. 

8.10 Publicity. Except as otherwise required by Law, each of Parent and Acquiror will consult with the other and obtain
the prior written consent of the other before issuing, or permitting any agent or Affiliate of such Party to issue, any press releases or otherwise making, or permitting any agent or Affiliate of such Party to make, any public statements with
respect to this Agreement or the transactions contemplated hereby. 
 8.11 Dispute Resolution. Disputes described in
Section 2.10 and Article III will be resolved in accordance with Section 2.9 and Article III. Any other dispute, controversy or claim by Parent or any of its Affiliates (collectively, the “Parent Group”)

  
 13 

 
against Acquiror or any of its Affiliates (collectively, the “Acquiror Group”) or vice versa in connection with this Agreement will be resolved by the Parties in accordance with
Section 10.15 of the Transaction Agreement, except that any executive level discussions to be held pursuant to Section 10.15 of the Transaction Agreement with regard to such dispute, controversy or claim will be held by Acquiror’s
Executive Vice President Global Supply Chain (or his or her designee) and Parent’s Chief Financial Officer (or his or her designee). Notwithstanding the foregoing, either Party may seek injunctive or equitable relief in any court of competent
jurisdiction. 
 8.12 Survival of Certain Provisions. In the event of termination or expiration of this Agreement,
Section 8.2 (Governing Law), Section 8.7 (Construction) and Section 8.11 (Dispute Resolution) will survive and continue in full force and effect. 

[Signature Page Follows] 

  
 14 

 IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed as of the Effective
Date. 
  

			
	THE PROCTER & GAMBLE COMPANY
		
	By:	 	 /s/ Laura Becker

	Name:	 	Laura Becker
	Title:	 	Authorized Signatory

  
 [Signature Page to
Split Plan Agreement] 

 
			
	COTY INC.
		
	By:	 	 /s/ Patrice de Talhouët

	Name:	 	Patrice de Talhouët
	Title:	 	Chief Financial Officer

  
 [Signature Page to
Split Plan Agreement]

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