Document:

Exhibit 10.1

 

EXCHANGE AND SUPPORT
AGREEMENT

 

THIS EXCHANGE AND SUPPORT AGREEMENT made
as of the 16th day of September, 2022, among Rumble Inc. (formerly CF Acquisition Corp. VI), a corporation existing under the
laws of Delaware (“SPAC”), 1000045728 Ontario Inc., a corporation incorporated under the laws of Ontario (“ExchangeCo”),
1000045707 Ontario Inc., a corporation incorporated under the laws of Ontario (“Callco”), and the persons who hold
Exchangeable Shares of ExchangeCo and are bound by this agreement (the “Beneficiaries”).

 

RECITALS:

 

		(A)	in connection with a business combination agreement (the “Business Combination Agreement”)
made as of December 1, 2021 between SPAC and Rumble Inc. (“Rumble”), the Exchangeable Shares are to be issued to certain
holders of securities of Rumble pursuant to the Plan of Arrangement contemplated by the Business Combination Agreement; and

 

		(B)	this agreement is required to be entered into pursuant to the Business Combination Agreement.

 

In consideration of the foregoing and the mutual
agreements contained herein (the receipt and sufficiency of which are acknowledged), the parties agree as follows:

 

Article
1

DEFINITIONS AND INTERPRETATION

 

		1.1	Defined Terms

 

Each initially capitalized term used and not otherwise
defined herein shall have the meaning ascribed thereto in the rights, privileges, restrictions and conditions (collectively, the “Share
Provisions”) attaching to the Exchangeable Shares as set out in the articles of ExchangeCo and the following terms shall have
the following meanings:

 

‎“affiliate” has the meaning
ascribed thereto in National Instrument 45-106 — Prospectus Exemptions, as ‎amended; provided, however, Founder and his
Permitted Transferees shall not be considered to be an affiliate of ‎SPAC, CallCo or ExchangeCo for the purposes hereof.‎

 

“Automatic Exchange Right”
means the benefit of the obligation of SPAC to effect the automatic exchange of Exchangeable Shares for SPAC Shares pursuant to Section 3.8.

 

“Automatic Exchange Right Purchase Price”
has the meaning ascribed thereto in Section 3.8(c).

 

“Beneficiaries” means the initial
registered holders set forth on Schedule 1 hereto and any other registered holders from time to time of Exchangeable Shares who becomes
a party to this agreement, other than SPAC or its affiliates.

 

‎“business day” means any
day of the year, other than a Saturday, Sunday or any day on which major banks are ‎closed for business in Toronto, Ontario or New
York, New York.‎

 

“Callco” means 1000045707 Ontario
Inc., a corporation incorporated under the laws of Ontario, and any successor thereto.

 

“certificate” means a share
certificate or direct registration statement, evidencing ownership of a share.

 

“Equivalent Dividend” has the
meaning ascribed thereto in Section 2.1(a).

 

“Equivalent Stock Subdivision”
has the meaning ascribed thereto in Section 2.1(a).

 

     

     

    

 

“Exchange Right” has the meaning
ascribed thereto in Section 3.1(a).

 

“Exchange Right Purchase Price”
has the meaning ascribed thereto in Section 3.3.

 

“including” means “including
without limitation” and “includes” means “includes without limitation”.

 

“Insolvency Event” means (i)
the institution by ExchangeCo of any proceeding to be adjudicated a bankrupt or insolvent or to be wound up, or the consent of ExchangeCo
to the institution of bankruptcy, insolvency or winding-up proceedings against it, or (ii) the filing by ExchangeCo of a petition, answer
or consent seeking dissolution or winding-up under any bankruptcy, insolvency or analogous laws, including the Companies Creditors’
Arrangement Act (Canada) and the Bankruptcy and Insolvency Act (Canada), or the failure by ExchangeCo to contest in good faith
any such proceedings commenced in respect of ExchangeCo within 30 days of becoming aware thereof, or the consent by ExchangeCo to the
filing of any such petition or to the appointment of a receiver, or (iii) the making by ExchangeCo of a general assignment for the benefit
of creditors, or the admission in writing by ExchangeCo of its inability to pay its debts generally as they become due, or (iv) ExchangeCo
not being permitted, pursuant to solvency requirements of applicable law, to redeem any Retracted Shares pursuant to Section 6(7) of the
Share Provisions.

 

“Liquidation Event” has the
meaning ascribed thereto in Section 3.8(b).

 

“Liquidation Event Effective Date”
has the meaning ascribed thereto in Section 3.8(c).

 

“Other Corporation” has the
meaning ascribed thereto in Section 4.4(c).

 

“Other Shares” has the meaning
ascribed thereto in Section 4.4(c).

 

“Permitted Transferees” has
the meaning in the SPAC Charter.

 

‎“person” includes any
individual, firm, partnership, limited partnership, joint venture, venture capital fund, ‎limited liability company, unlimited liability
company, association, trust, trustee, executor, administrator, legal ‎personal representative, estate, group, body corporate, corporation,
unincorporated association or organization, ‎Agency, syndicate or other entity, whether or not having legal status.‎

 

“SPAC Shares” means the Class
A common stock in the capital of SPAC, and any other securities into which such shares may be changed.

 

“SPAC Successor” has the meaning
ascribed thereto in Section 4.1(a).

 

“Transfer” has the meaning
ascribed thereto in Section 3.10.

 

		1.2	Interpretation Not Affected by Headings

 

The division of this agreement into Articles,
Sections and other portions and the insertion of headings are for convenience of reference only and do not affect the construction or
interpretation of this agreement. Unless otherwise specified, references to an “Article” or “Section” refer to
the specified Article or Section of this agreement.

 

		1.3	Number, Gender

 

Words importing the singular number only shall
include the plural and vice versa. Words importing any gender shall include all genders.

 

		1.4	Date for any Action

 

If any date on which any action is required to
be taken under this agreement is not a business day, such action shall be required to be taken on the next succeeding business day.

 

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Article
2

COVENANTS OF SPAC AND EXCHANGECO

 

		2.1	Covenants Regarding Exchangeable Shares

 

So long as any Exchangeable Shares not owned by
SPAC or its affiliates are outstanding, SPAC shall, whether directly or indirectly through its subsidiaries or otherwise:

 

		(a)	not declare or pay any dividend or make any other distribution on the SPAC Shares unless (i) ExchangeCo
shall (A) on the same day declare or pay, as the case may be, an equivalent dividend or other distribution (as provided for in the Share
Provisions) on the Exchangeable Shares (an “Equivalent Dividend”), and (B) have sufficient money or other assets or
authorized but unissued securities available to enable the due declaration and the due and punctual payment, in accordance with applicable
law, of any such Equivalent Dividend, or (ii) ExchangeCo shall, in the case of a dividend that is a stock dividend on the SPAC Shares
(A) effect a corresponding, contemporaneous and economically equivalent subdivision of the Exchangeable Shares in lieu of a stock dividend
thereon (as provided for in the Share Provisions) in a similar proportion to that in respect of the SPAC Shares (an “Equivalent
Stock Subdivision”), and (B) have sufficient authorized but unissued securities available to enable the Equivalent Stock Subdivision;

 

		(b)	advise ExchangeCo sufficiently in advance of the declaration by SPAC of any dividend or other distribution
on the SPAC Shares and take all such other actions as are necessary or desirable, in co-operation with ExchangeCo, to ensure that (i)
the respective declaration date, record date and payment date for an Equivalent Dividend on the Exchangeable Shares shall be the same
as the declaration date, record date and payment date for the corresponding dividend or other distribution on the SPAC Shares, or (ii)
the record date and effective date for an Equivalent Stock Subdivision shall be the same as the record date and payment date for the corresponding
stock dividend on the SPAC Shares;

 

		(c)	ensure that the record date for any dividend or other distribution declared on the SPAC Shares is not
less than 7 days after the declaration date of such dividend or other distribution;

 

		(d)	take all such actions and do all such things as are necessary to enable and permit ExchangeCo, in accordance
with applicable law, to pay and otherwise perform its obligations with respect to the satisfaction of the Liquidation Amount, the Retraction
Price or the Redemption Price in respect of each issued and outstanding Exchangeable Share (other than Exchangeable Shares owned by SPAC
or its affiliates) upon the liquidation, dissolution or winding-up of ExchangeCo or any other distribution of the assets of ExchangeCo
among its shareholders for the purpose of winding up its affairs, the delivery of a Retraction Request by a Beneficiary or a redemption
of Exchangeable Shares by ExchangeCo, as the case may be, including all such actions and all such things as are necessary or desirable
to enable and permit ExchangeCo to cause to be delivered SPAC Shares to the Beneficiaries in accordance with the provisions of Sections 5,
6 or 7, as the case may be, of the Share Provisions;

 

		(e)	take all such actions and do all such things as are necessary or desirable to enable and permit Callco,
in accordance with applicable law, to perform its obligations arising upon the exercise by it of the Liquidation Call Right, the Retraction
Call Right or the Redemption Call Right, including all such actions and all such things as are necessary or desirable to enable and permit
Callco to cause to be delivered SPAC Shares to the Beneficiaries in accordance with the provisions of the Liquidation Call Right, the
Retraction Call Right or the Redemption Call Right, as the case may be; and

 

		(f)	not exercise its vote or other right as either a shareholder or creditor to initiate the voluntary liquidation,
dissolution or winding up of ExchangeCo or any other distribution of the assets of ExchangeCo among its shareholders for the purpose of
winding up its affairs, nor take any action or omit to take any action (which, for greater certainty, shall not require SPAC to advance
additional funding to, or make an investment in, ExchangeCo) that is designed to result in the liquidation, dissolution or winding up
of ExchangeCo or any other distribution of the assets of ExchangeCo among its shareholders for the purpose of winding up its affairs.

 

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		2.2	Contribution and Segregation of Funds

 

SPAC shall contribute, or cause to be contributed,
to ExchangeCo (as a capital contribution or as the subscription price for shares of ExchangeCo) from time to time sufficient funds, assets
or other property as is necessary to enable ExchangeCo to pay the dividends required to be paid by ExchangeCo on the Exchangeable Shares
as the result of dividends being declared on the SPAC Shares, which funding shall occur in sufficient time to permit ExchangeCo to pay
any such dividends in accordance with the Share Provisions. In addition, ExchangeCo shall from time to time deposit a sufficient amount
of funds in a separate account of ExchangeCo and segregate a sufficient amount of such other assets and property as is necessary to enable
ExchangeCo to pay dividends on the Exchangeable Shares when due and to pay or otherwise satisfy its respective obligations under Sections
5, 6 and 7 of the Share Provisions, as applicable, and ExchangeCo shall use such funds, assets and property so segregated exclusively
for such purposes.

 

		2.3	Reservation of SPAC Shares

 

SPAC hereby represents, warrants and covenants
in favour of ExchangeCo, Callco and the Beneficiaries that SPAC has reserved for issuance and shall, at all times while any Exchangeable
Shares (other than Exchangeable Shares held by SPAC or its affiliates) are outstanding, keep available, free from pre-emptive and other
rights, out of its authorized and unissued capital stock such number of SPAC Shares (or other shares or securities into which SPAC Shares
may be reclassified or changed as contemplated by Section 2.7): (a) as is equal to the sum of (i) the number of Exchangeable Shares
issued and outstanding from time to time and (ii) the number of Exchangeable Shares issuable upon the exercise of all rights to acquire
Exchangeable Shares outstanding from time to time; and (b) as are now and may hereafter be required to enable and permit SPAC to meet
its obligations under any security or commitment pursuant to which SPAC may now or hereafter be required to issue SPAC Shares, to enable
and permit Callco to meet its obligations under each of the Liquidation Call Right, the Retraction Call Right and the Redemption Call
Right and to enable and permit ExchangeCo to meet its obligations hereunder and under the Share Provisions.

 

		2.4	Notification of Certain Events

 

In order to assist SPAC to comply with its obligations
hereunder and to permit Callco to exercise, as the case may be, the Liquidation Call Right, the Retraction Call Right and the Redemption
Call Right, ExchangeCo shall notify SPAC and Callco of each of the following events at the time set forth below:

 

		(a)	in the event of any determination by the Board of Directors of ExchangeCo to institute voluntary liquidation,
dissolution or winding-up proceedings with respect to ExchangeCo or to effect any other distribution of the assets of ExchangeCo among
its shareholders for the purpose of winding up its affairs, at least 60 days prior to the proposed effective date of such liquidation,
dissolution, winding-up or other distribution;

 

		(b)	promptly, upon the earlier of receipt by ExchangeCo of notice of and ExchangeCo otherwise becoming aware
of any threatened or instituted claim, suit, petition or other proceedings with respect to the involuntary liquidation, dissolution or
winding-up of ExchangeCo or to effect any other distribution of the assets of ExchangeCo among its shareholders for the purpose of winding
up its affairs;

 

		(c)	immediately, upon receipt by ExchangeCo of a Retraction Request;

 

		(d)	on the same date on which notice of redemption is given to Beneficiaries, upon the determination of a
Redemption Date in accordance with the Share Provisions; and

 

		(e)	as soon as practicable upon the issuance by ExchangeCo of any Exchangeable Shares (other than the issuance
of Exchangeable Shares pursuant to the Arrangement).

 

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		2.5	Delivery of SPAC Shares to ExchangeCo and Callco

 

In furtherance of its obligations under Section 2.1(d)
and Section 2.1(e), upon notice from ExchangeCo or Callco of any event that requires ExchangeCo or Callco to cause to be delivered
SPAC Shares to any Beneficiary, SPAC shall forthwith and in any event not less than one business day prior to the relevant Liquidation
Date, Retraction Date or Redemption Date, as applicable, allot, issue and deliver or cause to be delivered to the Transfer Agent on behalf
of the relevant Beneficiary, as directed by ExchangeCo or Callco, the requisite number of SPAC Shares to be allotted to, received by,
and issued to or to the order of, the former holder of the surrendered Exchangeable Shares (but, for the avoidance of doubt, not to ExchangeCo
or Callco). All such SPAC Shares shall be duly authorized and validly issued as fully paid and which on issue will be admitted to listing
and trading by the Principal Exchange (subject to official notice of issuance). All such SPAC Shares that are Marketable Securities upon
issuance shall be issued free and clear of any lien, claim or encumbrance (without any restrictive legends) or, if any such shares are
not Marketable Securities, such shares shall be made subject to an appropriate restrictive legend as reasonably determined by ExchangeCo.
In consideration of the issuance and delivery of each such SPAC Share, ExchangeCo or Callco, as the case may be, shall ascribe a cash
amount or pay a purchase price to SPAC equal to the Current Market Price of such SPAC Shares (which may be satisfied through the issuance
of common shares of ExchangeCo or Callco, as the case may be, to SPAC).

 

		2.6	Qualification of SPAC Shares

 

SPAC shall use its commercially reasonable efforts
(which, for greater certainty, shall not require SPAC to consent to a term or condition or approval which SPAC reasonably determines could
have a material adverse effect on SPAC) to cause all SPAC Shares (or such other shares or securities) to be delivered hereunder to be
listed, quoted or posted for trading on the Principal Exchange on which outstanding SPAC Shares (or such other shares or securities) have
been listed by SPAC and remain listed and are quoted or posted for trading at such time.

 

		2.7	Economic Equivalence

 

So long as any Exchangeable Shares not owned by
SPAC or its affiliates are outstanding:

 

		(a)	SPAC shall not, without the prior approval of ExchangeCo and the prior approval of the holders of the
Exchangeable Shares given in accordance with Section 11(3) of the Share Provisions:

 

		(i)	issue or distribute SPAC Shares (or securities exchangeable for or convertible into or carrying rights
to acquire SPAC Shares) to the holders of all or substantially all of the then outstanding SPAC Shares by way of stock dividend or other
distribution, other than an issue of SPAC Shares (or securities exchangeable for or convertible into or carrying rights to acquire SPAC
Shares) to holders of SPAC Shares (i) who exercise an option to receive dividends in SPAC Shares (or securities exchangeable for or convertible
into or carrying rights to acquire SPAC Shares) in lieu of receiving cash dividends, or (ii) pursuant to any dividend reinvestment plan
or similar arrangement;

 

		(ii)	issue or distribute rights, options or warrants to the holders of all or substantially all of the then
outstanding SPAC Shares entitling them to subscribe for or to purchase SPAC Shares (or securities exchangeable for or convertible into
or carrying rights to acquire SPAC Shares) other than pursuant to the issuance and distribution to holders of SPAC Shares of rights to
purchase equity securities of SPAC under a “poison pill” or similar shareholder rights plan (and upon exchange of Exchangeable
Shares for SPAC Shares, such SPAC Shares shall be issued together with a corresponding right under such plan); or

 

		(iii)	issue or distribute to the holders of all or substantially all of the then outstanding SPAC Shares (A)
shares or securities (including evidence of indebtedness) of SPAC of any class (other than SPAC Shares or securities convertible into
or exchangeable for or carrying rights to acquire SPAC Shares), or (B) rights, options, warrants or other assets other than those referred
to in Section 2.7(a)(ii);

 

unless in each case the economic equivalent
on a per share basis of such rights, options, securities, shares, evidences of indebtedness or other assets is issued or distributed simultaneously
to holders of the Exchangeable Shares and at least seven days prior written notice thereof is given to the Beneficiaries; provided
that, for greater certainty, the above restrictions shall not apply to any securities issued or distributed by SPAC in order to give
effect to and to consummate, or in furtherance of or otherwise in connection with, the transactions contemplated by, and in accordance
with, the Plan of Arrangement.

 

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		(b)	SPAC shall not, without the prior approval of ExchangeCo and the prior approval of the holders of the
Exchangeable Shares given in accordance with Section 11(3) of the Share Provisions:

 

		(i)	subdivide, redivide or change the then outstanding SPAC Shares into a greater number of SPAC Shares;

 

		(ii)	reduce, combine, consolidate or change the then outstanding SPAC Shares into a lesser number of SPAC Shares;
or

 

		(iii)	reclassify or otherwise change SPAC Shares or effect an amalgamation, merger, arrangement, reorganization
or other transaction affecting SPAC Shares;

 

unless the same or an economically equivalent
change shall simultaneously be made to, or in the rights of the holders of, the Exchangeable Shares and at least seven days prior written
notice is given to the Beneficiaries.

 

		(c)	SPAC shall ensure that the record date for any event referred to in Sections 2.7(a) or 2.7(b), or,
if no record date is applicable for such event, the effective date for any such event, is not less than seven days after the date on which
such event is declared or announced by SPAC (with contemporaneous notification thereof by SPAC to ExchangeCo).

 

		(d)	The Board of Directors of ExchangeCo shall determine, acting in good faith and in its sole discretion,
economic equivalence for the purposes of any event referred to in Sections 2.7(a) or 2.7(b) and each such determination shall be
conclusive and binding on SPAC. In making each such determination, the following factors shall, without excluding other factors determined
by the Board of Directors of ExchangeCo to be relevant, be considered by the Board of Directors of ExchangeCo:

 

		(i)	in the case of any stock dividend or other distribution payable in SPAC Shares, the number of such shares
issued in proportion to the number of SPAC Shares previously outstanding;

 

		(ii)	in the case of the issuance or distribution of any rights, options or warrants to subscribe for or purchase
SPAC Shares (or securities exchangeable for or convertible into or carrying rights to acquire SPAC Shares), the relationship between the
exercise price of each such right, option or warrant and the Current Market Price of a SPAC Share;

 

		(iii)	in the case of the issuance or distribution of any other form of property (including any shares or securities
of SPAC of any class other than SPAC Shares, any rights, options or warrants other than those referred to in Section 2.7(d)(ii),
any evidences of indebtedness of SPAC or any assets of SPAC), the relationship between the fair market value (as determined by the Board
of Directors of ExchangeCo in the manner above contemplated) of such property to be issued or distributed with respect to each outstanding
SPAC Share and the Current Market Price of a SPAC Share; and

 

		(iv)	in the case of any subdivision, redivision or change of the then outstanding SPAC Shares into a greater
number of SPAC Shares or the reduction, combination, consolidation or change of the then outstanding SPAC Shares into a lesser number
of SPAC Shares or any amalgamation, merger, arrangement, reorganization or other transaction affecting SPAC Shares, the effect thereof
upon the then outstanding SPAC Shares.

 

		(e)	ExchangeCo agrees that, to the extent required, upon due notice from SPAC, ExchangeCo shall use its best
efforts to take or cause to be taken such steps as may be necessary for the purposes of ensuring that appropriate dividends are paid or
other distributions are made by ExchangeCo, or subdivisions, redivisions or changes are made to the Exchangeable Shares, in order to implement
the required economic equivalence with respect to the SPAC Shares and Exchangeable Shares as provided for in this Section 2.7.

 

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		2.8	Tender Offers

 

In the event that a tender offer, share exchange
offer, issuer bid, take-over bid or similar transaction with respect to SPAC Shares (an “Offer”) is proposed by SPAC
or is proposed to SPAC or its shareholders and is recommended by the board of directors of SPAC, or is otherwise effected or to be effected
with the consent or approval of the board of directors of SPAC, and the Exchangeable Shares are not redeemed by ExchangeCo or purchased
by SPAC pursuant to the Redemption Call Right, SPAC and ExchangeCo shall expeditiously and in good faith take all such actions and do
all such things as are necessary or desirable to enable and permit Beneficiaries (other than SPAC and its affiliates) to participate in
such Offer to the same extent and on an economically equivalent basis as the holders of SPAC Shares, without discrimination. Without limiting
the generality of the foregoing, SPAC and ExchangeCo shall expeditiously and in good faith take all such actions and do all such things
as are necessary or desirable to ensure that Beneficiaries may participate in each such Offer without being required to retract Exchangeable
Shares as against ExchangeCo (or, if so required, to ensure that any such retraction shall be effective only upon, and shall be conditional
upon, the closing of such Offer and only to the extent necessary to tender or deposit to the Offer). Nothing herein shall affect the rights
of ExchangeCo to redeem (or Callco to purchase pursuant to the Redemption Call Right) Exchangeable Shares, as applicable, in the event
of a SPAC Control Transaction.

 

		2.9	Ownership of Outstanding Shares

 

Without the prior approval of the holders of the
Exchangeable Shares given in accordance with Section 11(3) of the Share Provisions, SPAC covenants and agrees that, as long as any
outstanding Exchangeable Shares are owned by any person other than SPAC or its affiliates, SPAC shall be and remain the direct or indirect
beneficial owner of all issued and outstanding voting shares in the capital of ExchangeCo. Notwithstanding the foregoing, but subject
to Article 4, SPAC shall not be in violation of this Section 2.9 if any person or group of persons acting jointly or in concert acquire
all or substantially all of the assets of SPAC or the SPAC Shares pursuant to any merger of SPAC pursuant to which SPAC is not the surviving
corporation.

 

		2.10	SPAC and Affiliates Not to Vote Exchangeable Shares

 

SPAC covenants and agrees that it shall appoint
and cause to be appointed proxyholders with respect to all Exchangeable Shares held by it and its affiliates for the sole purpose of attending
each meeting of Beneficiaries in order to be counted as part of the quorum for each such meeting. SPAC further covenants and agrees that
it shall not, and shall cause its affiliates not to, exercise any voting rights which may be exercisable by Beneficiaries from time to
time pursuant to the Share Provisions or pursuant to the provisions of the OBCA (or any successor or other corporate statute by which
ExchangeCo may in the future be governed) with respect to any Exchangeable Shares held by it or by its affiliates in respect of any matter
considered at any meeting of Beneficiaries.

 

		2.11	Ordinary Market Purchases

 

For certainty, nothing contained in this agreement,
including the obligations of SPAC contained in Section 2.8, shall limit the ability of SPAC (or any of its subsidiaries including,
without limitation, ExchangeCo) to make ordinary market purchases of SPAC Shares in accordance with applicable laws and regulatory or
stock exchange requirements.

 

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Article
3

EXCHANGE AND AUTOMATIC EXCHANGE

 

		3.1	Grant of Exchange Right and Automatic Exchange Right

 

		(a)	SPAC hereby grants to the Beneficiaries:

 

		(i)	the right (the “Exchange Right”), exercisable solely upon the occurrence and during
the continuance of an Insolvency Event, to require SPAC to purchase from each or any Beneficiary all or any part of the Exchangeable Shares
held by such Beneficiary, and

 

		(ii)	the Automatic Exchange Right, exercisable solely upon the occurrence a Liquidation Event as set forth
in Section 3.8 below,

 

all in accordance with
the provisions of this agreement. SPAC hereby acknowledges receipt from the Beneficiaries of good and valuable consideration (and the
adequacy thereof) for the grant of the Exchange Right and the Automatic Exchange Right by SPAC to the Beneficiaries.

 

		(b)	The obligations of SPAC to issue SPAC Shares pursuant to the Automatic Exchange Right or the Exchange
Right are subject to all applicable laws and regulatory or stock exchange requirements.

 

		3.2	Legended Share Certificates

 

ExchangeCo shall cause each certificate (if any)
representing Exchangeable Shares to bear an appropriate legend notifying the Beneficiaries of their right with respect to the exercise
of the Exchange Right in respect of the Exchangeable Shares, and the Automatic Exchange Right.

 

		3.3	Purchase Price

 

The purchase price payable by SPAC for each Exchangeable
Share to be purchased by SPAC under the Exchange Right shall be an amount per share (the “Exchange Right Purchase Price”)
equal to (i) the Current Market Price of a SPAC Share on the day before the exchange, which shall be satisfied in full by SPAC issuing
to the Beneficiary one SPAC Share, plus (ii) an additional amount equal to the full amount of all declared and unpaid dividends, if any,
on each such Exchangeable Share held by such holder on any dividend record date which occurred prior to the date of the exchange. In connection
with each exercise of the Exchange Right, SPAC shall provide to the Beneficiaries an officer’s certificate setting forth the calculation
of the Exchange Right Purchase Price.

 

		3.4	Exercise Instructions

 

Subject to the terms and conditions set forth
herein, a Beneficiary shall be entitled, upon the occurrence and during the continuance of an Insolvency Event, to exercise the Exchange
Right with respect to all or any part of the Exchangeable Shares registered in the name of such Beneficiary on the books of ExchangeCo.
To cause the exercise of the Exchange Right, the Beneficiary shall deliver to SPAC, in person or by certified or registered mail, at such
place as SPAC may from time to designate by written notice to the Beneficiaries, the certificate or certificates representing the Exchangeable
Shares which such Beneficiary desires SPAC to purchase, duly endorsed in blank for transfer, and accompanied by such other documents and
instruments as SPAC, ExchangeCo and the Transfer Agent may reasonably require, together with:

 

		(a)	a duly completed form of notice of exercise of the Exchange Right, stating: (i) that the Beneficiary is
exercising the Exchange Right so as to require SPAC to purchase from the Beneficiary the number of Exchangeable Shares specified therein,
(ii) that such Beneficiary has good title to and owns all such Exchangeable Shares to be acquired by SPAC free and clear of all liens,
claims, security interests and encumbrances, (iii) the names in which the certificates (or the electronic equivalent thereof) representing
SPAC Shares issuable in connection with the exercise of the Exchange Right are to be issued, and (iv) the names and addresses of the persons
to whom such new certificates (or the electronic equivalent thereof) should be delivered, and

 

		(b)	payment (or evidence satisfactory to ExchangeCo and SPAC of payment) of the taxes (if any) payable as
contemplated by Section 3.6 of this agreement.

 

If only a part of the Exchangeable
Shares represented by any certificate or certificates are to be purchased by SPAC under the Exchange Right, a new certificate (or the
electronic equivalent thereof) for the balance of such Exchangeable Shares shall be issued to the holder at the expense of ExchangeCo.

 

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		3.5	Delivery of SPAC Shares; Effect of Exercise

 

Promptly after the receipt of the certificates
representing the Exchangeable Shares which the Beneficiary desires SPAC to purchase under the Exchange Right, duly endorsed for transfer
to SPAC, together with a duly completed form of notice of exercise of the Exchange Right and such other documents and payment as required
by Section 3.4, SPAC shall promptly thereafter deliver or cause to be delivered to the Beneficiary in respect of such Exchangeable Shares
(or to such other persons, if any, properly designated by such Beneficiary) the Exchange Right Purchase Price deliverable in connection
with the exercise of the Exchange Right; provided, however, that no such delivery shall be made unless and until the Beneficiary
requesting the same shall have paid (or provided evidence satisfactory to ExchangeCo and SPAC of the payment of) the taxes (if any) payable
as contemplated by Section 3.6 of this agreement. Immediately upon the giving of notice by the Beneficiary to SPAC of the exercise
of the Exchange Right in accordance with Section 3.4, the closing of the transaction of purchase and sale contemplated by the Exchange
Right shall be deemed to have occurred, and the Beneficiary of such Exchangeable Shares shall be deemed to have transferred to SPAC all
of such Beneficiary’s right, title and interest in and to such Exchangeable Shares and shall cease to be a holder of such Exchangeable
Shares and shall not be entitled to exercise any of the rights of a holder in respect thereof, other than the right to receive the Exchange
Right Purchase Price unless such Exchange Right Purchase Price is not delivered by SPAC to the Beneficiary (or to such other person, if
any, properly designated by such Beneficiary) within three business days of the date of the giving of such notice, in which case the rights
of the Beneficiary shall remain unaffected until such Exchange Right Purchase Price is delivered by SPAC and any cheque included therein
is paid.

 

		3.6	Stamp or Other Transfer Taxes

 

Upon any sale of Exchangeable Shares to SPAC pursuant
to the Exchange Right or the Automatic Exchange Right, the share certificate or certificates representing SPAC Shares to be delivered
in connection with the payment of the Exchange Right Purchase Price or the Automatic Exchange Right Purchase Price (as applicable) therefor
shall be issued in the name of the Beneficiary in respect of the Exchangeable Shares so sold or in such names as such Beneficiary may
otherwise direct in writing without change to the holder of the Exchangeable Shares so sold; provided, however, that such Beneficiary
(a) shall pay (and neither SPAC nor ExchangeCo shall be required to pay) any documentary, stamp, transfer of other taxes that may be payable
in respect of any transfer involved in the issuance or delivery of such shares to a person other than such Beneficiary or (b) shall have
provided evidence satisfactory to SPAC and ExchangeCo that such taxes, if any, have been paid.

 

		3.7	Notice of Insolvency Event

 

As soon as practicable following the occurrence
of an Insolvency Event or any event that with the giving of notice or the passage of time or both would be an Insolvency Event, ExchangeCo
shall provide notice of such Insolvency Event to SPAC and mail to each Beneficiary a notice of such Insolvency Event in the form provided
by SPAC, which notice shall contain a brief statement of the rights of the Beneficiaries with respect to the Exchange Right together with
any necessary documentation that would need to be completed in order to exercise such Exchange Right. In the event that a Beneficiary
has exercised its retraction right under Section 6 of the Share Provisions to require ExchangeCo to redeem any or all of the Exchangeable
Shares held by the Beneficiary (the “Retracted Shares”) and is notified by ExchangeCo pursuant to Section 6(7)
of the Share Provisions that ExchangeCo will not be permitted as a result of solvency requirements of applicable law to redeem all such
Retracted Shares, and provided that Callco shall not have exercised its Retraction Call Right with respect to the Retracted Shares and
that the Beneficiary shall not have revoked the Retraction Request in respect of such Exchangeable Shares in the manner specified in Section 6(8)
of the Share Provisions, the Retraction Request will constitute and will be deemed to constitute notice from the Beneficiary to SPAC and
ExchangeCo that the Beneficiary is exercising the Exchange Right with respect to those Retracted Shares that ExchangeCo is unable to redeem.
In any such event, ExchangeCo hereby agrees with the Beneficiaries to notify the Beneficiaries immediately of such prohibition against
ExchangeCo redeeming the Retracted Shares and to immediately forward or cause to be forwarded to SPAC all relevant materials delivered
by the Beneficiary to ExchangeCo or to the Transfer Agent in connection with such proposed redemption of the Retracted Shares, and the
Beneficiary will thereupon be deemed to exercise the Exchange Right with respect to the Retracted Shares that ExchangeCo is not permitted
to redeem and SPAC shall thereupon purchase such shares pursuant to the Exchange Right in accordance with the provisions of this Article
3.

 

    - 9 -

     

    

 

		3.8	Automatic Exchange on Liquidation of SPAC

 

		(a)	SPAC shall give ExchangeCo written notice of each of the following events at the time set forth below:

 

		(i)	in the event of any determination by the board of directors of SPAC to institute voluntary liquidation,
dissolution or winding-up proceedings with respect to SPAC or to effect any other distribution of assets of SPAC among its shareholders
for the purpose of winding up its affairs, at least 60 days prior to the proposed effective date of such liquidation, dissolution, winding-up
or other distribution; and

 

		(ii)	as soon as practicable following the earlier of (A) receipt by SPAC of notice of, and (B) SPAC otherwise
becoming aware of, any instituted claim, suit, petition or other proceedings with respect to the involuntary liquidation, dissolution
or winding-up of SPAC or to effect any other distribution of assets of SPAC among its shareholders for the purpose of winding up its affairs,
in each case where SPAC has failed to contest in good faith any such proceeding commenced in respect of SPAC, within 30 days of becoming
aware thereof.

 

		(b)	As soon as practicable following receipt by ExchangeCo from SPAC of notice of any event (a “Liquidation
Event”) contemplated by Section 3.8(a), ExchangeCo shall give notice thereof to the Beneficiaries. Such notice shall include
a brief description of the automatic exchange of Exchangeable Shares for SPAC Shares provided for in Section 3.8(c).

 

		(c)	In order that the Beneficiaries will be able to participate on a pro rata basis with the holders of SPAC
Shares in the distribution of assets of SPAC in connection with a Liquidation Event, immediately prior to the effective date (the “Liquidation
Event Effective Date”) of a Liquidation Event, all of the then outstanding Exchangeable Shares (other than Exchangeable Shares
owned by SPAC or its affiliates) shall be automatically exchanged for SPAC Shares in accordance with this Section 3.8. To effect such
automatic exchange, SPAC shall purchase each Exchangeable Share outstanding immediately prior to the Liquidation Event Effective Date
and held by Beneficiaries, and each Beneficiary shall sell the Exchangeable Shares held by it at such time, free and clear of any lien,
claim or encumbrance, for a purchase price per share (the “Automatic Exchange Right Purchase Price”) equal to (i) the
Current Market Price of a SPAC Share on the day prior to the Liquidation Event Effective Date, which shall be satisfied in full by SPAC
issuing to the Beneficiary one SPAC Share, plus (ii) an additional amount equal to the full amount of all declared and unpaid dividends,
if any, on each such Exchangeable Share held by such holder on any dividend record date which occurred prior to the date of the exchange.
Upon payment by SPAC of such Automatic Exchange Right Purchase Price, the relevant Beneficiary shall cease to have any right to be paid
by ExchangeCo any amount in respect of each Exchangeable Share.

 

		(d)	The closing of the transaction of purchase and sale contemplated by the Automatic Exchange Right shall
be deemed to have occurred immediately prior to the Liquidation Event Effective Date, and each Beneficiary shall be deemed to have transferred
to SPAC all of the Beneficiary’s right, title and interest in and to such Beneficiary’s Exchangeable Shares free and clear
of any lien, claim or encumbrance and each such Beneficiary shall cease to be a holder of such Exchangeable Shares and SPAC shall issue
to the Beneficiary the SPAC Shares issuable upon the automatic exchange of Exchangeable Shares for SPAC Shares and on the applicable payment
date shall deliver to the Beneficiaries a cheque for the balance, if any, of the Automatic Exchange Right Purchase Price for such Exchangeable
Shares, without interest, in each case less any amounts withheld pursuant to Section 3.9. Upon the request of a Beneficiary and the
surrender by the Beneficiary of Exchangeable Share certificates deemed to represent SPAC Shares, duly endorsed in blank and accompanied
by such instruments of transfer as SPAC may reasonably require, SPAC shall deliver or cause to be delivered to the Beneficiary certificates
(or the electronic equivalent thereof) representing the SPAC Shares of which the Beneficiary is entitled.

 

    - 10 -

     

    

 

		3.9	Withholding Rights

 

SPAC, Callco, ExchangeCo and the Transfer Agent
shall be entitled to deduct and withhold from any dividend, distribution, price or other consideration, including SPAC Shares, payable
under this agreement to any Beneficiary such amounts as they are required to deduct and withhold with respect to such payment under the
Income Tax Act (Canada) or United States tax laws or any provision of provincial, territorial, state, local or foreign tax law,
in each case as amended or succeeded. SPAC, Callco, ExchangeCo and the Transfer Agent may act and rely on the advice of counsel with respect
to such matters. To the extent that amounts are so withheld, such withheld amounts shall be treated for all purposes as having been paid
to the holder of the shares in respect of which such deduction and withholding was made, provided that such withheld amounts are actually
remitted to the appropriate taxing Agency. To the extent that the amount so required to be deducted or withheld from any payment to a
holder exceeds the cash portion of the consideration otherwise payable to the holder, SPAC, Callco, ExchangeCo and the Transfer Agent
are hereby authorized to sell or otherwise dispose of such portion of the consideration as is necessary to provide sufficient funds to
SPAC, Callco, ExchangeCo or the Transfer Agent, as the case may be, to enable it to comply with such deduction or withholding requirement
and SPAC, Callco or ExchangeCo shall notify the holder thereof and remit to such holder any unapplied balance of the net proceeds of such
sale.

 

		3.10	Restrictions on Transfer

 

A Beneficiary shall not Transfer any Exchangeable
Shares (or any other securities of ExchangeCo received on account of the Beneficiary’s ownership of Exchangeable Shares) unless
such Transfer is: (a) a Transfer of Exchangeable Shares by the Beneficiary to SPAC or its affiliates pursuant to the terms of this Agreement,
(b) a Transfer approved by the Board of Directors of ExchangeCo, which approval may be withheld for any reason, (c) a Transfer to a Permitted
Transferee, (d) any Transfer in connection with any pledge or other encumbrance pursuant to a bona fide financing transaction entered
into by the holder or its affiliates, or (e) the Transfer of any such shares under clause (d) resulting from any foreclosure thereon,
and provided further that in each instance of a Transfer pursuant to any of the foregoing clauses, the holder concurrently Transfers an
equal number of shares of Class C common stock in the capital of SPAC held by such holder to the transferee. As used above, the term “Transfer”
includes the making of any sale, exchange, assignment, gift, grant of security interest, pledge, mortgage or other direct or indirect
disposition or encumbrance, or any contract therefor, any trust or other agreement or arrangement with respect to any other beneficial
interest in such securities, the creation of any other claim thereto or any other transfer or disposition whatsoever, whether voluntary
or involuntary, affecting the right, title, interest or possession in or to such securities.

 

Article
4

SPAC SUCCESSORS

 

		4.1	Certain Requirements in Respect of Combination, etc.

 

So long as any Exchangeable Shares not owned by
SPAC or its affiliates are outstanding, SPAC shall not consummate any transaction (whether by way of reconstruction, reorganization, consolidation,
arrangement, amalgamation, merger, transfer, sale, lease or otherwise) whereby all or substantially all of its undertaking, property and
assets would become the property of any other person or, in the case of a merger, of the continuing corporation resulting therefrom, provided
that it may do so if:

 

		(a)	such other person or continuing corporation (the “SPAC Successor”) by operation of
law, becomes, without more, bound by the terms and provisions of this agreement or, if not so bound, executes, prior to or contemporaneously
with the consummation of such transaction, an agreement supplemental hereto and such other instruments (if any) as are necessary or advisable
to evidence the assumption by the SPAC Successor of liability for all moneys payable and property deliverable hereunder and the covenant
of such SPAC Successor to pay and deliver or cause to be delivered the same and its agreement to observe and perform all the covenants
and obligations of SPAC under this agreement; and

 

		(b)	such transaction shall be upon such terms and conditions as to preserve and not to impair in any material
respect any of the rights, duties, powers and authorities of the other parties hereunder or the holders of the Exchangeable Shares.

 

    - 11 -

     

    

 

		4.2	Vesting of Powers in Successor

 

Whenever the conditions of Section 4.1 have
been duly observed and performed, SPAC, ExchangeCo and Callco, if required by Section 4.1, shall execute and deliver the supplemental
agreement provided for in Section 4.1(a) and thereupon the SPAC Successor and such other person that may then be the issuer of the
SPAC Shares shall possess and from time to time may exercise each and every right and power of SPAC under this agreement in the name of
SPAC or otherwise and any act or proceeding by any provision of this agreement required to be done or performed by the board of directors
of SPAC or any officers of SPAC may be done and performed with like force and effect by the directors or officers of such SPAC Successor.

 

		4.3	Wholly-Owned Subsidiaries

 

Nothing herein shall be construed as preventing
(i) the amalgamation or merger of any wholly-owned direct or indirect subsidiary of SPAC (other than ExchangeCo or Callco) with or into
SPAC, (ii) the winding-up, liquidation or dissolution of any wholly-owned direct or indirect subsidiary of SPAC (other than ExchangeCo
or Callco), provided that all of the assets of such subsidiary are transferred to SPAC or another wholly-owned direct or indirect subsidiary
of SPAC, or (iii) any other distribution of the assets of any wholly-owned direct or indirect subsidiary of SPAC (other than ExchangeCo
or Callco) among the shareholders of such subsidiary for the purpose of winding up its affairs, and any such transactions are expressly
permitted by this Article 4.

 

		4.4	Successorship Transaction

 

Notwithstanding the foregoing provisions of Article
4, in the event of a SPAC Control Transaction:

 

		(a)	in which SPAC merges or amalgamates with, or in which all or substantially all of the then outstanding
SPAC Shares are acquired by, one or more other corporations to which SPAC is, immediately before such merger, amalgamation or acquisition,
“related” within the meaning of the Income Tax Act (Canada) (otherwise than by virtue of a right referred to in paragraph
251(5)(b) thereof);

 

		(b)	which does not result in an acceleration of the Redemption Date in accordance with paragraph (b) of that
definition; and

 

		(c)	in which all or substantially all of the then outstanding SPAC Shares are converted into or exchanged
for shares or rights to receive such shares (the “Other Shares”) of another corporation (the “Other Corporation”)
that, immediately after such SPAC Control Transaction, owns or controls, directly or indirectly, SPAC;

 

then all references herein to “SPAC”
shall thereafter be and be deemed to be references to “Other Corporation” and all references herein to “SPAC Shares”
shall thereafter be and be deemed to be references to “Other Shares” (with appropriate adjustments if any, as are required
to result in a Beneficiary on the exchange, redemption or retraction of Exchangeable Shares pursuant to Section 7 of the Share Provisions
immediately subsequent to the SPAC Control Transaction being entitled to receive that number of Other Shares equal to the number of SPAC
Shares such Beneficiary would have received if the exchange, redemption or retraction of such Exchangeable Shares pursuant to Section
7 of the Share Provisions had occurred immediately prior to the SPAC Control Transaction and the SPAC Control Transaction was completed)
without any need to amend the terms and conditions of the Exchangeable Shares and without any further action required.

 

    - 12 -

     

    

 

Article
5

GENERAL

 

		5.1	Term

 

This agreement shall come into force and be effective
as of the date hereof and shall terminate and be of no further force and effect at such time as no Exchangeable Shares (or securities
or rights convertible into or exchangeable for or carrying rights to acquire Exchangeable Shares) are held by any person other than SPAC
or its affiliates.

 

		5.2	Changes in Capital of SPAC and ExchangeCo

 

At all times after the occurrence of any event
contemplated pursuant to Section 2.7 and Section 2.8 or otherwise, as a result of which either SPAC Shares or the Exchangeable
Shares or both are in any way changed, this agreement shall forthwith be amended and modified as necessary in order that it shall apply
with full force and effect, mutatis mutandis, to all new securities into which SPAC Shares or the Exchangeable Shares or both are so changed
and the parties hereto shall execute and deliver an agreement in writing giving effect to and evidencing such necessary amendments and
modifications.

 

		5.3	Severability

 

If any term or other provision of this agreement
is invalid, illegal or incapable of being enforced by any rule or law, or public policy, all other conditions and provisions of this agreement
shall nevertheless remain in full force and effect so long as the economic or legal substance of the transactions contemplated hereby
is not affected in any manner materially adverse to any party. Upon such determination that any term or other provision is invalid, illegal
or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this agreement so as to effect the original
intent of the parties as closely as possible in an acceptable manner to the end that the transactions contemplated hereby are fulfilled
to the fullest extent possible.

 

		5.4	Amendments, Modifications

 

		(a)	Subject to Sections 5.2, 5.3 and 5.5, this agreement may not be amended or modified except by an
agreement in writing executed by ExchangeCo and SPAC and approved by the holders of the Exchangeable Shares in accordance with Section 11(3)
of the Share Provisions.

 

		(b)	No amendment or modification or waiver of any of the provisions of this agreement otherwise permitted
hereunder shall be effective unless made in writing and signed by all of the parties hereto.

 

		5.5	Ministerial Amendments

 

Notwithstanding the provisions of Section 5.4,
SPAC, Callco and ExchangeCo may in writing at any time and from time to time, without the approval of the holders of the Exchangeable
Shares, amend or modify this agreement for the purposes of:

 

		(a)	adding to the covenants of any or all parties provided that the board of directors of each of ExchangeCo
and SPAC shall be of the good faith opinion that such additions will not be prejudicial to the rights or interests of the holders of the
Exchangeable Shares;

 

		(b)	making such amendments or modifications not inconsistent with this agreement as may be necessary or desirable
with respect to matters or questions which, in the good faith opinion of the board of directors of each of ExchangeCo and SPAC, it may
be expedient to make, provided that each such boards of directors shall be of the good faith opinion, after consultation with counsel,
that such amendments or modifications will not be prejudicial to the rights or interests of the holders of the Exchangeable Shares; or

 

		(c)	making such changes or corrections which, on the advice of counsel to ExchangeCo and SPAC, are required
for the purpose of curing or correcting any ambiguity or defect or inconsistent provision or clerical omission or mistake or manifest
error, provided that the boards of directors of each of ExchangeCo and SPAC shall be of the good faith opinion that such changes or corrections
will not be prejudicial to the rights or interests of the holders of the Exchangeable Shares.

 

    - 13 -

     

    

 

		5.6	Meeting to Consider Amendments

 

ExchangeCo, at the request of SPAC, shall call
a meeting or meetings of the holders of the Exchangeable Shares for the purpose of considering any proposed amendment or modification
requiring approval pursuant to Section 5.4. Any such meeting or meetings shall be called and held in accordance with the bylaws of
ExchangeCo, the Share Provisions and all applicable laws.

 

		5.7	Enurement

 

This agreement shall be binding upon and enure
to the benefit of the parties hereto and their respective successors and assigns including, in respect of any amalgamation undertaken
under applicable corporate law.

 

		5.8	Notices to Parties

 

Any notice and other communications required or
permitted to be given pursuant to this agreement shall be sufficiently given if delivered in person or if sent by email transmission (provided
such transmission is recorded as being transmitted successfully) to the parties at the following addresses:

 

		(i)	In the case of SPAC or ExchangeCo, to the following:

 

c/o Rumble Inc.

‎218 Adelaide Street West, Suite
400‎

Toronto, Ontario M5H 1W7

 

Attention: Christopher
Pavlovski and Michael Ellis

Email: [REDACTED]

 

		(ii)	In the case of the Beneficiaries, to the following:

 

the address of the Beneficiary recorded
in the securities register of ExchangeCo or, in the event of the address of any Beneficiary not being so recorded, then at the last known
address of the Beneficiary,

 

or at such other address as the party to which
such notice or other communication is to be given has last notified the party giving the same in the manner provided in this section,
and if so given the same shall be deemed to have been received on the date of such delivery or sending.

 

		5.9	Counterparts

 

This agreement may be executed in counterparts,
each of which shall be deemed an original, and all of which taken together shall constitute one and the same instrument.

 

		5.10	Jurisdiction

 

This agreement shall be construed and enforced
in accordance with the laws of the Province of Ontario and the laws of Canada applicable therein. Each party hereto irrevocably submits
to the non-exclusive jurisdiction of the courts of the Province of Ontario with respect to any matter arising hereunder or related hereto.

 

[The rest of this page is intentionally left
blank.]

 

    - 14 -

     

    

 

IN WITNESS WHEREOF, the parties hereto
have caused this agreement to be duly executed as of the date first above written.

 

	RUMBLE INC. (formerly CF ACQUISITION CORP. VI)	 	 
	 	 	 
	/s/ Christopher Pavlovski 	 	 
	
    Name: Christopher Pavlovski

    Title: Authorized Signatory
	 	 
	 	 	 
	1000045728 ONTARIO INC.	 	 
	 	 	 
	/s/ Christopher Pavlovski 	 	 
	
    Name: Christopher Pavlovski

    Title: Authorized Signatory
	 	 
	 	 	 
	1000045707 ONTARIO INC.	 	 
	 	 	 
	/s/ Christopher Pavlovski 	 	 
	
    Name: Christopher Pavlovski

    Title: Authorized Signatory
	 	 
	 	 
	2083053 ONTARIO INC.	 	2286404 ONTARIO INC.
	 	 	 
	/s/ Perry Kereakou	 	/s/ Ryan Milnes 
	
    Name: Perry Kereakou

    Title: Authorized Signatory
	 	
    Name: Ryan Milnes

    Title: Authorized Signatory

	 	 
	OBELYSK MEDIA INC.	 	 
	 	 	 
	/s/ John Bitove 	 	/s/ Alexander Karapalevski 
	
    Name: John Bitove

    Title: Authorized Signatory
	 	ALEXANDER KARAPALEVSKI
	 	 	 
	/s/ Brandon Alexandroff 	 	/s/ Christopher Pavlovski 
	BRANDON ALEXANDROFF	 	CHRISTOPHER PAVLOVSKI
	 	 	 
	/s/ Claudio Ramolo 	 	/s/ Krume Karapalevski 
	CLAUDIO RAMOLO	 	KRUME KARAPALEVSKI
	 	 	 
	/s/ Wojciech Hlibowicki 	 
	WOJCIECH HLIBOWICKI	 	 

 

    - 15 -

     

    

 

Schedule 1

 

Initial Registered Holders

 

2083053 Ontario Inc.

 

-and-

 

2286404 Ontario Inc.

 

-and-

 

Alexander Karapalevski

 

-and-

 

Brandon Alexandroff

 

-and-

 

Christopher Pavlovski

 

-and-

 

Claudio Ramolo

 

-and-

 

Krume Karapalevski

 

-and-

 

Obelysk Media Inc.

 

-and-

 

Wojciech Hlibowicki

 

 

 

- 16 -Exhibit 10.2

 

EXECUTION VERSION

 

SUBSCRIPTION AGREEMENT

 

September 16, 2022

 

CF Acquisition Corp. VI

110 East 59th Street

New York, NY 10022

 

Rumble Inc.

218 Adelaide Street West, Suite 400

Toronto, ON M5H 1W7

Canada

 

Ladies and Gentlemen:

 

In connection with the business
combination (the “Transaction”) between CF Acquisition Corp. VI, a Delaware corporation (the “Company”),
and Rumble Inc., a corporation formed under the laws of the Province of Ontario, Canada (“Target”), pursuant to that
certain Business Combination Agreement, dated as of December 1, 2021 (as amended, the “Transaction Agreement”), by
and between the Company and Target, the Company desires to issue 105,782,403 shares of the Company’s Class D common stock, par value
$0.0001 per share (the “Class D Common Stock”) (such Class D Common Stock having been authorized pursuant to the New
SPAC Charter (as defined in the Transaction Agreement)), to Christopher Pavlovski (“Subscriber”) at the Transaction
Closing (as defined below) for an aggregate purchase price of $1,000,000 (the “Subscriber Payment”) in a private offering
exempt from the registration requirements of the Securities Act of 1933, as amended (the “Securities Act”).

 

In connection therewith, Subscriber
and the Company are entering into this subscription agreement (this “Subscription Agreement”) and hereby agree as follows:

 

1.   Subscription.
Subscriber hereby subscribes for and agrees to purchase from the Company, and the Company agrees to issue and sell to Subscriber, 105,782,403
shares of Class D Common Stock (the “Subscriber Shares”) in consideration for the Subscriber Payment on the terms provided
for herein.

 

2.   Closing;
Delivery of Shares.

 

(a)   The
closing of the sale of the Subscriber Shares contemplated hereby (the “Closing”) shall occur on the date hereof concurrently
with the consummation of the Transaction (the “Transaction Closing”).

 

(b)   The
Company shall deliver to Subscriber (i) at the Closing, the Subscriber Shares in book entry
form, free and clear of any liens or other restrictions (other than those arising under state or federal securities laws), in the
name of the Subscriber (or his nominee in accordance with his delivery instructions), and (ii) as
promptly as practicable after the Closing, evidence from the Company’s transfer agent of the issuance to Subscriber of the Subscriber
Shares (in book entry form) on and as of the Closing Date. 

 

     

     

    

 

3.   Company
Representations and Warranties. The Company represents and warrants to the Subscriber that:

 

(a)   Organization
and Qualification. The Company is a corporation duly organized, validly existing and in good standing under the laws of the State
of Delaware. The Company has the corporate power and authority to own, lease and operate its properties and conduct its business as presently
conducted and to enter into, deliver and perform its obligations under this Subscription Agreement.

 

(b)   Authorization;
Enforcement. This Subscription Agreement has been duly authorized, executed and delivered by the Company and is enforceable against
the Company in accordance with its terms, except as may be limited or otherwise affected by (i) bankruptcy, insolvency, fraudulent conveyance,
reorganization, moratorium or other laws relating to or affecting the rights of creditors generally, and (ii) principles of equity, whether
considered at law or equity.

 

(c)   Issuance.
The Subscriber Shares have been duly authorized pursuant to the New SPAC Charter (as defined in the Transaction Agreement) and, when issued
and delivered to the Subscriber against full payment therefor in accordance with the terms of this Subscription Agreement, the Subscriber
Shares will be validly issued, fully paid and non-assessable and will not have been issued in violation of or subject to any preemptive
or similar rights created under the New SPAC Governing Documents (as defined in the Transaction Agreement) or under the laws of the State
of Delaware.

 

(d)   No
Conflicts. The execution, delivery and performance of this Subscription Agreement, including the issuance and sale of the Subscriber
Shares and the consummation of the transactions contemplated hereby, will be done in accordance with the Nasdaq or New York Stock Exchange
(“NYSE”) marketplace rules, and (i) will not conflict with or result in a material breach or material violation of
any of the terms or provisions of, or constitute a material default under, or result in the creation or imposition of any lien, charge
or encumbrance upon any of the property or assets of the Company or any of its subsidiaries pursuant to the terms of any indenture, mortgage,
deed of trust, loan agreement, license, lease or any other agreement or instrument to which the Company or any of its subsidiaries is
a party or by which the Company or any of its subsidiaries is bound or to which any of the property or assets of the Company is subject,
which would have a material adverse effect on the business, properties, assets, liabilities, operations, condition (including financial
condition), stockholders’ equity or results of operations of the Company (a “Material Adverse Effect”) or materially
affect the validity of the Subscriber Shares or the legal authority or ability of the Company to perform in all material respects its
obligations under the terms of this Subscription Agreement; (ii) result in any violation of the provisions of the organizational documents
of the Company; or (iii) result in any violation of any statute or any judgment, order, rule or regulation of any court or governmental
agency or body, domestic or foreign, having jurisdiction over the Company or any of its properties that would have a Material Adverse
Effect or materially affect the validity of the Subscriber Shares or the legal authority or ability of the Company to perform in all material
respects its obligations under the terms of this Subscription Agreement.

 

(e)   Filings,
Consents and Approvals. Assuming the accuracy of the representations and warranties of the Subscriber, the Company is not required
to obtain any consent, waiver, authorization or order of, give any notice to, or make any filing or registration with, any court or other
federal, state, local or other governmental authority, self-regulatory organization or other person in connection with the execution,
delivery and performance by the Company of this Subscription Agreement (including the issuance of the Subscriber Shares), other than (i)
those required to consummate the Transaction as provided under the Transaction Agreement, (ii) the filings required by applicable state
or federal securities laws, (iii) any filings or notices required by Nasdaq or the NYSE, as applicable, (iv) those required to consummate
the Transaction as provided under the Transaction Agreement, and (v) any consent, waiver, authorization or order of, notice to, or filing
or registration, the failure of which to obtain would not be reasonably expected to have, individually or in the aggregate, a Material
Adverse Effect.

 

The Company understands that
the foregoing representations and warranties shall be deemed material to and have been relied upon by the Subscriber.

 

    - 2 -

     

    

 

4.   Subscriber
Representations, Warranties and Covenants. The Subscriber represents and warrants to the Company that:

 

(a)   Subscriber
Status. At the time the Subscriber was offered the Subscriber Shares, he was, and the Subscriber (i) is an “accredited investor”
(within the meaning of Rule 501 of Regulation D under the Securities Act) (an “Accredited Investor”), and (ii) is acquiring
the Subscriber Shares only for his own account and not for the account of others, and not on behalf of any other account or person or
with a view to, or for offer or sale in connection with, any distribution thereof in violation of the Securities Act.

 

(b)   Nature
of Investment. The Subscriber understands that the Subscriber Shares are being offered in a transaction not involving any public offering
within the meaning of the Securities Act and that the Subscriber Shares delivered at the Closing have not been registered under the Securities
Act. The Subscriber understands that the Subscriber Shares may not be resold, transferred, pledged or otherwise disposed of by the Subscriber
absent an effective registration statement under the Securities Act except (i) to the Company or a subsidiary thereof, (ii) to non-U.S.
persons pursuant to offers and sales that occur outside the United States within the meaning of Regulation S under the Securities Act
or (iii) pursuant to another applicable exemption from the registration requirements of the Securities Act, and in each of cases (i) and
(iii) in accordance with any applicable securities laws of the states and other jurisdictions of the United States, and that any certificates
(if any) or any book-entry shares representing the Subscriber Shares delivered at the Closing shall contain a legend or restrictive notation
to such effect, and as a result of such restrictions, the Subscriber may not be able to readily resell the Subscriber Shares and may be
required to bear the financial risk of an investment in the Subscriber Shares for an indefinite period of time. The Subscriber acknowledges
that the Subscriber Shares will not be eligible for resale pursuant to Rule 144A promulgated under the Securities Act. The Subscriber
understands that he has been advised to consult legal counsel prior to making any offer, resale, pledge or transfer of any of the Subscriber
Shares.

 

(c)   Authorization
and Enforcement. The execution, delivery and performance by the Subscriber of this Subscription Agreement are within the powers of
the Subscriber, have been duly authorized and will not constitute or result in a breach or default under or conflict with any federal
or state statute, rule or regulation applicable to the Subscriber, any order, ruling or regulation of any court or other tribunal or of
any governmental commission or agency, or any agreement or other undertaking, to which the Subscriber is a party or by which the Subscriber
is bound. The signature on this Subscription Agreement is genuine, and the Subscriber has sufficient legal competence and capacity to
execute the same, and this Subscription Agreement constitutes a legal, valid and binding obligation of the Subscriber, enforceable against
the Subscriber in accordance with its terms, except as may be limited or otherwise affected by (i) bankruptcy, insolvency, fraudulent
conveyance, reorganization, moratorium or other laws relating to or affecting the rights of creditors generally, and (ii) principles of
equity, whether considered at law or equity.

 

(d)   Other
Representations. The Subscriber understands and agrees that the Subscriber is purchasing the Subscriber Shares directly from the Company.
The Subscriber further acknowledges that there have been no representations, warranties, covenants and agreements made to the Subscriber
by the Company, or any of its officers or directors, expressly (other than those representations, warranties, covenants and agreements
included in this Subscription Agreement) or by implication.

 

    - 3 -

     

    

 

(e)   Receipt
of Disclosure. The Subscriber acknowledges and agrees that the Subscriber has received such information as the Subscriber deems necessary
in order to make an investment decision with respect to the Subscriber Shares. Without limiting the generality of the foregoing, the Subscriber
acknowledges that it has received (or in the case of documents filed with the Securities and Exchange Commission (the “Commission”),
had access to) the following items (collectively, the “Disclosure Documents”): (i) the final prospectus of the Company,
dated as of February 18, 2021 and filed with the Commission (File No. 333-252598) on February 19, 2021 (the “SPAC Prospectus”),
(ii) each filing made by the Company with the Commission following the filing of the SPAC Prospectus through the date of this Subscription
Agreement, (iii) the Transaction Agreement, and (iv) the investor presentation by Target, together with the accompanying investor presentation
summary risk factors. The undersigned understands the significant extent to which certain of the disclosures contained in items (i) and
(ii) above shall not apply following the Transaction Closing. The Subscriber represents and agrees that the Subscriber and the Subscriber’s
professional advisor(s), if any, have had the full opportunity to ask the Company’s management questions, receive such answers and
obtain such information as the Subscriber and such Subscriber’s professional advisor(s), if any, have deemed necessary to make an
investment decision with respect to the Subscriber Shares.

 

(f)   No
General Solicitation. The Subscriber became aware of the offering of the Subscriber Shares solely by means of direct contact between
the Subscriber and the Company. The Subscriber acknowledges that the Company represents and warrants that the Subscriber Shares (i) were
not offered by any form of general solicitation or general advertising and (ii) are not being offered in a manner involving a public offering
under, or in a distribution in violation of, the Securities Act, or any state securities laws.

 

(g)   Investment
Risks. The Subscriber acknowledges that it is aware that there are substantial risks incident to the purchase and ownership of the
Subscriber Shares, including those set forth in the Disclosure Documents and in the Company’s filings with the Commission. The Subscriber
is a sophisticated institutional investor and is able to fend for itself in the transactions contemplated herein and has such knowledge
and experience in financial and business matters as to be capable of evaluating the merits and risks of an investment in the Subscriber
Shares, and the Subscriber has sought such accounting, legal and tax advice as the Subscriber has considered necessary to make an informed
investment decision. Alone, or together with any professional advisor(s), the Subscriber has adequately analyzed and fully considered
the risks of an investment in the Subscriber Shares and determined that the Subscriber Shares are a suitable investment for the Subscriber
and that the Subscriber is able at this time and in the foreseeable future to bear the economic risk of a total loss of the Subscriber’s
investment in the Company. The Subscriber acknowledges specifically that a possibility of total loss exists.

 

(h)   Compliance.
The Subscriber understands and agrees that no federal or state agency has passed upon or endorsed the merits of the offering of the Subscriber
Shares or made any findings or determination as to the fairness of this investment or the accuracy or adequacy of the Company’s
reports, schedules, forms, statements and other documents required to be filed by the Company under the Securities Act and the Securities
Exchange Act of 1934, as amended (the “Exchange Act”), including pursuant to Section 13(a) or 15(d) thereof.

 

(i)   Diligence
Disclaimer. Neither the due diligence investigation conducted by the Subscriber in connection with making his decision to acquire
the Subscriber Shares nor any representations and warranties made by the Subscriber herein shall modify, amend or affect the Subscriber’s
right to rely on the truth, accuracy and completeness of the Company’s representations and warranties contained herein.

 

(j)   OFAC/Patriot
Act. The Subscriber is not (i) a person or entity named on the List of Specially Designated Nationals and Blocked Persons administered
by the U.S. Treasury Department’s Office of Foreign Assets Control (“OFAC”) or in any Executive Order issued
by the President of the United States and administered by OFAC (“OFAC List”), or a person or entity prohibited by any
OFAC sanctions program, (ii) a Designated National as defined in the Cuban Assets Control Regulations, 31 C.F.R. Part 515, or (iii) a
non-U.S. shell bank or providing banking services indirectly to a non-U.S. shell bank (collectively, a “Prohibited Investor”).
The Subscriber agrees to provide law enforcement agencies, if requested thereby, such records as required by applicable law, provided
that the Subscriber is permitted to do so under applicable law. If the Subscriber is a financial institution subject to the Bank Secrecy
Act (31 U.S.C. Section 5311 et seq.), as amended by the USA PATRIOT Act of 2001, and its implementing regulations (collectively, the “BSA/PATRIOT
Act”), the Subscriber maintains policies and procedures reasonably designed to comply with applicable obligations under the
BSA/PATRIOT Act. To the extent required, it maintains policies and procedures reasonably designed for the screening of its investors against
the OFAC sanctions programs, including the OFAC List. To the extent required, it maintains policies and procedures reasonably designed
to ensure that the funds held by the Subscriber and used to purchase the Subscriber Shares were legally derived.

 

 The Subscriber understands
that the foregoing representations and warranties shall be deemed material to and have been relied upon by the Company.

 

    - 4 -

     

    

 

5.   Additional
Covenants.

 

(a)   Transfer
Restrictions.

 

(i)   The
Subscriber Shares may only be transferred or otherwise disposed of in compliance with state and federal securities laws, the Lock-Up Agreement
executed by the Subscriber (as defined in the Transaction Agreement), and the New SPAC Charter, and shall not be pledged, margined or
hypothecated in any manner. As a condition of transfer, any such transferee shall agree in writing to be bound by the terms of this Subscription
Agreement and such transferee and each Subscriber affiliate transferee and their subsequent transferees shall have the rights and obligations
of the Subscriber under this Subscription Agreement.

 

(ii)   The
Subscriber agrees to the imprinting, so long as is required by this Section 5 (a), of a legend on any of the Subscriber Shares
in the following form:

 

THIS SECURITY HAS NOT BEEN REGISTERED
WITH THE SECURITIES AND EXCHANGE COMMISSION OR THE SECURITIES COMMISSION OF ANY STATE IN RELIANCE UPON AN EXEMPTION FROM REGISTRATION
UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND, ACCORDINGLY, MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT
TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT OR PURSUANT TO AN AVAILABLE EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT
TO, THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT AND IN ACCORDANCE WITH APPLICABLE FEDERAL, STATE AND FOREIGN SECURITIES LAWS.

 

6.   Trust
Account Waiver. The Subscriber hereby represents and warrants that it has read the SPAC Prospectus and understands that the Company
has established a trust account (the “Trust Account”) containing the proceeds of its initial public offering (the “IPO”)
and from certain private placements occurring simultaneously with the IPO (including interest accrued from time to time thereon) for the
benefit of the Company’s public stockholders (the “Public Stockholders”), and that, except as otherwise described
in the SPAC Prospectus, the Company may disburse monies from the Trust Account only: (a) to the Public Stockholders in the event they
elect to redeem their Company shares in connection with the consummation of the Company’s initial business combination (as such
term is used in the SPAC Prospectus) (the “Business Combination”) or in connection with an extension of its deadline
to consummate a Business Combination, (b) to the Public Stockholders if the Company fails to consummate a Business Combination within
24 months after the closing of the IPO (as such date may be extended by amendment to the Company’s organizational documents), (c)
with respect to any interest earned on the amounts held in the Trust Account, amounts necessary to pay for any taxes and up to $100,000
in dissolution expenses, or (d) to the Company after or concurrently with the consummation of a Business Combination. For and in consideration
of the Company entering into this Subscription Agreement, and for other good and valuable consideration, the receipt and sufficiency of
which is hereby acknowledged, the Subscriber hereby agrees that notwithstanding anything to the contrary contained in this Subscription
Agreement, Subscriber does not now and shall not at any time hereafter have, and waives any and all right, title and interest, or any
claims of any kind it has or may have in the future as a result of, or arising out of, this Subscription Agreement, the transactions contemplated
hereby or the Subscriber Shares, in or to any monies held in the Trust Account (or any distributions therefrom directly or indirectly
to Public Stockholders (“Public Distributions”)), and agrees not to seek recourse or make or bring any action, suit,
claim or other proceeding against the Trust Account or Public Distributions as a result of, or arising out of, this Subscription Agreement,
the transactions contemplated hereby or the Subscriber Shares, regardless of whether such claim arises based on contract, tort, equity
or any other theory of legal liability. To the extent the Subscriber commences any action or proceeding based upon, in connection with,
as a result of or arising out of, this Subscription Agreement, the transactions contemplated hereby or the Subscriber Shares, which proceeding
seeks, in whole or in part, monetary relief against the Company or its Representatives, the Subscriber hereby acknowledges and agrees
that the Subscriber’s sole remedy shall be against funds held outside of the Trust Account (other than Public Distributions) and
that such claim shall not permit the Subscriber (or any person claiming on his behalf or in lieu of any of it) to have any claim against
the Trust Account (including any distributions therefrom) or any amounts contained therein. Notwithstanding anything else in this Section
6 to the contrary, nothing herein shall (x) serve to limit or prohibit the Subscriber’s right to pursue a claim against Company
for legal relief against assets held outside the Trust Account, (y) serve to limit or prohibit any claims that the Subscriber may have
in the future against Company’s assets or funds that are not held in the Trust Account (including any funds that have been released
from the Trust Account to the Company (excluding, for the avoidance of doubt, funds released to redeeming stockholders of the Company)
and any assets that have been purchased or acquired with any such funds), or (z) be deemed to limit the Subscriber’s right, title,
interest or claim to the Trust Account by virtue of the Subscriber’s record or beneficial ownership of Class D Common Stock acquired
by any means other than pursuant to this Subscription Agreement, including to any redemption right with respect to any such securities
of the Company. For purposes of this Subscription Agreement, “Representatives” with respect to any person shall mean
such person’s affiliates and its and its affiliate’s respective directors, officers, employees, consultants, advisors, agents
and other representatives.

 

    - 5 -

     

    

 

7.   Miscellaneous.

 

(a)   Transferability.
Neither this Subscription Agreement nor any rights that may accrue to the Subscriber hereunder (other than the Subscriber Shares acquired
hereunder, if any, subject to applicable securities laws) may be transferred or assigned by the Subscriber without the prior written consent
of the Company, and any purported transfer or assignment without such consent shall be null and void ab initio.

 

(b)   Company
Reliance. The Subscriber acknowledges that the Company and the Target will rely on the acknowledgments, understandings, agreements,
representations and warranties of the Subscriber contained in this Subscription Agreement, provided, however, that the Closing may only
be enforced against the Subscriber by the Company and/or the Target. The Company is irrevocably authorized to produce this Subscription
Agreement or a copy hereof to any interested party in any administrative or legal proceeding or official inquiry with respect to the matters
covered hereby.

 

(c)   Survival.
All the agreements, representations and warranties made by each party hereto in this Subscription Agreement shall survive the Closing
until the expiration of any applicable statute of limitations.

 

(d)   Amendments
and Waivers. This Subscription Agreement may not be amended, modified or waived except by an instrument in writing, signed by the
party against whom enforcement of such amendment, modification or waiver is sought.

 

(e)   Entire
Agreement. This Subscription Agreement constitutes the entire agreement, and supersedes all other prior agreements, understandings,
representations and warranties, both written and oral, among the parties, with respect to the subject matter hereof.

 

(f)   Successors
and Assigns. This Subscription Agreement shall be binding upon, and inure to the benefit of the parties hereto and their heirs, executors,
administrators, successors, legal representatives, and permitted assigns, and the agreements, representations, warranties, covenants and
acknowledgments contained herein shall be deemed to be made by, and be binding upon, such heirs, executors, administrators, successors,
legal representatives and permitted assigns.

 

(g)   Severability.
If any provision of this Subscription Agreement shall be invalid, illegal or unenforceable, the validity, legality or enforceability of
the remaining provisions of this Subscription Agreement shall not in any way be affected or impaired thereby and shall continue in full
force and effect. The parties will endeavor in good faith negotiations to replace the prohibited, invalid or unenforceable provision(s)
with a valid provision(s), the effect of which comes as close as possible to that of the prohibited, invalid or unenforceable provision(s).

 

(h)   Counterparts.
This Subscription Agreement may be executed in one or more counterparts (including by facsimile, electronic mail or in .pdf (including
any electronic signature covered by the U.S. federal ESIGN Act of 2000, Uniform Electronic Transactions Act, the Electronic Signatures
and Records Act or other applicable law, e.g., www.docusign.com)) and by different parties in separate counterparts, with the same effect
as if all parties hereto had signed the same document. All counterparts so executed and delivered shall be construed together and shall
constitute one and the same agreement.

 

    - 6 -

     

    

 

(i)   Specific
Performance. The parties hereto agree that irreparable damage would occur in the event that any of the provisions of this Subscription
Agreement were not performed in accordance with their specific terms or were otherwise breached. It is accordingly agreed that the parties
shall be entitled to equitable relief, including an injunction or injunctions to prevent breaches of this Subscription Agreement and to
enforce specifically the terms and provisions of this Subscription Agreement, this being in addition to any other remedy to which such
party is entitled at law, in equity, in contract, in tort or otherwise. Each party hereto further agrees that none of the parties hereto
or the Target shall be required to obtain, furnish or post any bond or similar instrument in connection with or as a condition to obtaining
any remedy referred to in this Section 7 (i), and each party hereto irrevocably waives any right it may have to require the obtaining,
furnishing or posting of any such bond or similar instrument.

 

(j)   GOVERNING
LAW AND JURY TRIAL. THIS SUBSCRIPTION AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW
YORK, WITHOUT REGARD TO THE PRINCIPLES OF CONFLICTS OF LAWS THAT WOULD OTHERWISE REQUIRE THE APPLICATION OF THE LAW OF ANY OTHER STATE.
EACH PARTY HERETO HEREBY WAIVES ANY RIGHT TO A JURY TRIAL IN CONNECTION WITH ANY LITIGATION PURSUANT TO THIS SUBSCRIPTION AGREEMENT AND
THE TRANSACTIONS CONTEMPLATED HEREBY.

 

(k)   Venue.
Each party hereby irrevocably and unconditionally consents to submit to the exclusive jurisdiction of the United States District Court
for the Southern District of New York or, if there is no federal jurisdiction, in the state courts sitting in New York County in the State
of New York (the “Chosen Court”) for any actions, suits or proceedings arising out of or relating to this Subscription
Agreement and the transactions contemplated hereby (and each party agrees not to commence any action, suit or proceeding relating thereto
except in such courts). Each party hereby irrevocably and unconditionally waives any objection to the laying of venue of any action, suit
or proceeding arising out of this Subscription Agreement or the transactions contemplated hereby, in the Chosen Court, and hereby further
irrevocably and unconditionally waives and agrees not to plead or claim in any such court that any such action, suit or proceeding brought
in any such court has been brought in an inconvenient forum. To the extent he has or hereafter may acquire any immunity from jurisdiction
of any court or from any legal process (whether through service or notice, attachment prior to judgment, attachment in aid of execution,
execution or otherwise) with respect to himself or his property, the Subscriber hereby irrevocably waives such immunity in respect of
his obligations with respect to this Subscription Agreement.

 

(l)   Notices.
All notices, consents, waivers and other communications hereunder shall be in writing and shall be deemed to have been duly given (i)
when delivered in person, (ii) when delivered by facsimile or email, with affirmative confirmation of receipt, (iii) one (1) business
day after being sent, if sent by reputable, internationally recognized overnight courier service or (iv) three (3) business days after
being mailed, if sent by registered or certified mail, prepaid and return receipt requested, in each case to the applicable party at the
addresses set forth on the applicable signature pages hereto.

 

    - 7 -

     

    

 

(m)   Headings
and Certain Defined Terms. The headings set forth in this Subscription Agreement are for convenience of reference only and shall not
be used in interpreting this Subscription Agreement. In this Subscription Agreement, unless the context otherwise requires: (i) whenever
required by the context, any pronoun used in this Subscription Agreement shall include the corresponding masculine, feminine or neuter
forms, and the singular form of nouns, pronouns and verbs shall include the plural and vice versa; (ii) “including” (and with
correlative meaning “include”) means including without limiting the generality of any description preceding or succeeding
such term and shall be deemed in each case to be followed by the words “without limitation”; and (iii) the words “herein”,
“hereto” and “hereby” and other words of similar import in this Subscription Agreement shall be deemed in each
case to refer to this Subscription Agreement as a whole and not to any particular portion of this Subscription Agreement, and references
to any Section or Subsection shall refer to the numbered and lettered Sections and Subsections of this Subscription Agreement. As used
in this Subscription Agreement, the term: (x) “business day” shall mean any day other than a Saturday, Sunday or a legal holiday
on which commercial banking institutions in New York, New York are authorized to close for business (excluding as a result of “stay
at home”, “shelter-in-place”, “non-essential employee” or any other similar orders or restrictions or the
closure of any physical branch locations at the direction of any governmental authority so long as the electronic funds transfer systems,
including for wire transfers, of commercially banking institutions in New York, New York are generally open for use by customers on such
day); (y) “person” shall refer to any individual, corporation, partnership, trust, limited liability company or other entity
or association, including any governmental or regulatory body, whether acting in an individual, fiduciary or any other capacity; and (z)
“affiliate” shall mean, with respect to any specified person, any other person or group of persons acting together that, directly
or indirectly, through one or more intermediaries controls, is controlled by or is under common control with such specified person (where
the term “control” (and any correlative terms) means the possession, direct or indirect, of the power to direct or cause the
direction of the management and policies of such person, whether through the ownership of voting securities, by contract or otherwise).
For the avoidance of doubt, any reference in this Subscription Agreement to an affiliate of the Company will include the Company’s
sponsor, CFAC Holdings VI, LLC.

 

(n)   Further
Assurances. At Closing, the parties hereto shall execute and deliver such additional documents and take such additional actions as
the parties may reasonably deem practical and necessary in order to consummate the offer and sale of the Subscriber Shares as contemplated
by this Subscription Agreement.

 

(o)   Third
Party Beneficiaries. The parties hereto agree that Target is an express third-party beneficiary of the representations, warranties
and covenants contained in this Subscription Agreement. The parties hereto acknowledge and agree that Target shall be entitled to specifically
enforce the Subscriber’s obligations to fund the Subscriber Payment and the provisions of this Subscription Agreement of which Target
is an express third-party beneficiary on the terms and subject to the conditions set forth in this Subscription Agreement. Except for
the foregoing, this Subscription Agreement shall not confer any rights or remedies upon any person other than the parties hereto, and
their respective successors and assigns.

 

8.   Non-Reliance
and Exculpation. The Subscriber acknowledges that he is not relying upon, and has not relied upon, any statement, representation
or warranty made by any person other than the statements, representations and warranties contained in this Subscription Agreement in making
his investment or decision to invest in the Company.

 

{SIGNATURE PAGES FOLLOW}

 

    - 8 -

     

    

 

IN WITNESS WHEREOF, the parties
hereto have caused this Subscription Agreement to be duly executed by their respective authorized signatories as of the date first indicated
above.

 

	 	CF ACQUISITION CORP. VI
	 	 	 
	 	By:	/s/ Brandon Alexandroff
	 	 	Name: 	Brandon Alexandroff
	 	 	Title: 	Chief Financial Officer 

 

Address for Notice:

 

CF Acquisition Corp. VI

110 East 59th Street

New York, New York 10022

Email: CFVI@cantor.com

Attention: Chief Executive Officer

 

Copy to:

 

Hughes Hubbard & Reed LLP

One Battery Park Plaza

New York, New York 10004

Email: kenneth.lefkowitz@hugheshubbard.com

 

and

 

Cantor Fitzgerald & Co.

110 East 59th Street

New York, New York 10022

Email: smerkel@cantor.com

Attention: Stephen Merkel, General Counsel

 

{Signature Page to Subscription Agreement
by and between CF Acquisition Corp. VI and Christopher Pavlovski (Project Liberty)}

 

    - 9 -

     

    

 

{SUBSCRIBER SIGNATURE PAGE TO THE SUBSCRIPTION
AGREEMENT}

 

IN WITNESS WHEREOF, the undersigned
has caused this Subscription Agreement to be duly executed by its authorized signatory as of the date first indicated above.

 

	Name(s) of
    Subscriber: 	Christopher
    Pavlovski

 

	Signature of Authorized
    Signatory of Subscriber: 	/s/ Christopher Pavlovski

 

	Name of Authorized Signatory:
    	Christopher Pavlovski

 

	Title of Authorized Signatory:	 

 

	Address for Notice to Subscriber:
	 	 	 
	 	 
	 	 	 
	 	 
	 	 
	 	Attention:	
	 	Email:	 
	 	Facsimile No.:	 
	 	Telephone No.:	 

 

	Address for Delivery of Subscriber Shares to Subscriber (if not same as address for notice):
	 	 
	 	 
	 	 
	 	 
	 	 
	 	 

 

	Subscription Amount: $1,000,000	 
	 	 
	Number of Subscriber Shares:	 	 
	 	 
	EIN Number:	 	 
	 	 
	Jurisdiction of Organization of Subscriber (country and/or state):	 
	 	 
	Name of Account Nominee (if different than Name of Subscriber):	 

 

 

- 10 -

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