Document:

<PAGE>

                                                                   Exhibit 10.08

                   [LETTERHEAD OF DOUBLECLICK APPEARS HERE]

                   DART(TM) SERVICE AGREEMENT FOR PUBLISHERS

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You agree to pay DoubleClick Inc. all of the fees and other charges specified
below and DoubleClick Inc. agrees to provide the DART Service to You, all in
accordance with the attached Terms and Conditions. Both You and DoubleClick Inc.
agree that this Cover Page and the attached Terms and Conditions (collectively,
the "DART Service Agreement" or "Agreement"), may be updated from time to time
by replacing or adding further signed attachments to this Agreement.
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Your Company   All Advantage.com___________    Contact: Johannes Pohle__________
Name           25954 Eden Landing Road_____    Phone:   (510) 670-0575 x170_____
and            Hayward, CA 94545___________    Fax:     (510) 293-6001__________
Address:       ____________________________    E-Mail:
johannes.pohle@corp.alladvantage.com

Web Site(s): the All Advantage Viewbar Technology

Fees:       [*]                           US$      N/A (Renewal)
                                              ------------------

Monthly Service Fee per 1000 ad banner impressions (CPM):   (see chart below)
                                                            -----------------

     Ad Size Limit: 17 Kbytes (Note: You will not be charged an additional fee
     (as set forth in Section 6) for Your Ads which are over the Ad Size Limit,
     if such Ads are not served by DoubleClick, but instead redirected to
     another non-DoubleClick server.) If during the Term, DoubleClick offers
     another DART for Publishers client an Ad Size Limit that is greater than 17
     Kbytes, DoubleClick agrees to promptly offer You such higher Ad Size Limit
     to apply to this Agreement.

Minimum Monthly Service Fee:  US$ [*]

<TABLE>
<CAPTION>
              -----------------------------------------------------------------------------
Custom        FIRST YEAR MONTHLY SERVICE FEE _ Beginning Contract Effective Date
Arrangements
              1.) Number of Standard Paying Ad Impressions (468x60)
              Delivered by DART Service Per Month                         Cost Per Thousand
              -----------------------------------------------------------------------------
<S>           <C>                                                         <C>
                     [*] " [*] Billion                                              $   [*]
                     [*] Billion - [*] Billion                                      $   [*]
                     [*] Billion - [*] Billion                                      $   [*]
                     [*] Billion - [*] Billion                                      $   [*]
                     [*] Billion and higher                                         $   [*]

              2.) Number of Standard Paying Ad Impressions (120x60)
              Delivered by DART Service Per Month                         Cost Per Thousand
              -----------------------------------------------------------------------------
                     [*]  - [*] Billion                                             $   [*]
                     [*] Billion - [*] Billion                                      $   [*]
                     [*] Billion - [*] Billion                                      $   [*]
                     [*] Billion - [*] Billion                                      $   [*]
                     [*] Billion and higher                                         $   [*]
              -----------------------------------------------------------------------------
</TABLE>

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DOUBLECLICK(R) and DART(TM) are trademarks of DoubleClick Inc. (C)1998
DoubleClick Inc.
                             All rights reserved.

[*]  CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED FROM THE PUBLIC FILING
     AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
     CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED
     PORTIONS.
<PAGE>

     ---------------------------------------------------------------------------

     3.) Number of Standard Paying Ads Redirected and Served
     Through the All Advantage and/or other 3/rd/ Party Ad
     Delivery Systems                                          Cost Per Thousand
     ---------------------------------------------------------------------------
          [*] - [*] Billion                                             $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion and higher                                        $    [*]

     4.) Number of "House"* ads Redirected to serve off
     the All Advantage and/or Other Third-Party Ad Servers
     & bandwidth                                               Cost Per Thousand
     ---------------------------------------------------------------------------
          [*]                                                           $    [*]

     SECOND YEAR MONTHLY SERVICE FEE _ ([*] from 1/st/ Year)

     1.) Number of Standard Paying Ad Impressions (Any size)
     Delivered by DART Service Per Month                       Cost Per Thousand
     ---------------------------------------------------------------------------
          [*] - [*] Billion                                             $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion and higher                                        $    [*]

     2.) Number of Standard Paying Ad Impressions (120x60)
     Delivered by DART Service Per Month                      Cost Per Thousand
     ---------------------------------------------------------------------------
          [*] - [*] Billion                                             $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion and higher                                        $    [*]
     ---------------------------------------------------------------------------
     3.) Number of Standard Paying Ads Redirected and
     Served Through the All Advantage and/or other 3/rd/
     Party Ad Delivery Systems                                 Cost Per Thousand
     ---------------------------------------------------------------------------
          [*] - [*] Billion                                             $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion and higher                                        $    [*]

     4.) Number of "House"* ads Redirected to serve off the
     All Advantage and/or Other Third-Party Ad Servers &
     bandwidth                                                 Cost Per Thousand
     ---------------------------------------------------------------------------
          [*]                                                           $    [*]

     THIRD YEAR MONTHLY SERVICE FEE - (prices discounted from 1/st/ & 2/nd/
     Year)

     1.) Number of Standard Paying Ad Impressions (Any size)
     Delivered by DART Service Per Month                       Cost Per Thousand
     ---------------------------------------------------------------------------
          [*] - [*] Billion                                             $    [*]
          [*] Billion - [*] Billion                                     $    [*]
     ---------------------------------------------------------------------------
DOUBLECLICK(R) and DART(TM) are trademarks of DoubleClick Inc. (C)1998
DoubleClick Inc.
                             All rights reserved.

[*]  CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED FROM THE PUBLIC FILING
     AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
     CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED
     PORTIONS.
<PAGE>

     ---------------------------------------------------------------------------
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion and higher                                        $    [*]

     2.) Number of Standard Paying Ad Impressions (120x60)
     Delivered by DART Service Per Month                       Cost Per Thousand
     ---------------------------------------------------------------------------
          [*] - [*] Billion                                             $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion and higher                                        $    [*]

     3.) Number of Standard Paying Ads Redirected and Served
     Through the All Advantage and/or other 3/rd/ Party Ad
     Delivery Systems                                          Cost Per Thousand
     ---------------------------------------------------------------------------
          [*] - [*] Billion                                             $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion - [*] Billion                                     $    [*]
          [*] Billion and higher                                        $    [*]

     4.) Number of "House"* ads Redirected to serve off the
     All Advantage and/or Other Third-Party Ad Servers &
     Bandwidth                                                 Cost Per Thousand
     ---------------------------------------------------------------------------
          [*]                                                           $    [*]

     * "House" ads are a specific order type, specified in the DART system, for
     which impression levels cannot be specified.

     The parties agree that all ads served by DoubleClick pursuant to this
     Agreement shall be served from North American based servers.
     ---------------------------------------------------------------------------
     Ad Delivery Service Availability: DoubleClick shall use commercially
     reasonable efforts to ensure that the Service delivers advertisements
     requested for the AllAdvantage Viewbar at least [*] percent ([*]%) of the
     time, calculated on a calendar monthly basis; it being understood that
     Service advertising delivery "down" time (calculated as the difference
     between 100% and the actual percentage delivery of ads) shall exclude
     time (i) required for routine system maintenance not to exceed thirty
     (30) minutes in any calendar month that is performed by DoubleClick so
     long as such maintenance is performed during low volume time periods, and
     (ii) resulting from technical malfunctions in the Target Sites" systems,
     or any other circumstances beyond DoubleClick"s reasonable control
     (including without limitation, Internet delays, network congestion and
     ISP malfunctions). In the event that unscheduled down time exceeds [*]
     percent ([*]%) in any month, then You will receive a reduction in fees,
     credited to the next month"s invoice, calculated by multiplying (i) the
     Average Impressions Per Hour, by (ii) the down time (rounded to the
     nearest hour), by (iii) the CPM rate applicable at the time of the
     outage. The Average Impressions shall be determined by dividing the total
     adds served in the previous month by the total number of hours in that
     month.

     ---------------------------------------------------------------------------
     Ad Management System Availability: DoubleClick shall use commercially
     reasonable efforts to ensure that the Ad Management System is available for
     Your use at least [*] percent ([*]%) of the time calculated on a calendar
     monthly basis; it being understood that Ad Management System "down" time
     shall exclude time (i) required for routine system maintenance not to
     exceed
     ---------------------------------------------------------------------------

DOUBLECLICK(R) and DART(TM) are trademarks of DoubleClick Inc. (C)1998
DoubleClick Inc.
                             All rights reserved.

[*]  CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED FROM THE PUBLIC FILING
     AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
     CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED
     PORTIONS.
<PAGE>

               -----------------------------------------------------------------
               twenty-four (24) hours in any calendar month that is performed by
               DoubleClick so long as You are notified at least one (1) business
               day in advance (it being understood that (x) the Ad Management
               System is "down" for routine scheduled maintenance for up to four
               (4) hours each Saturday morning between the hours of 10 AM to 2
               PM Eastern standard time and (y) advance notice shall not be
               required for such routine scheduled maintenance) and (ii)
               resulting from technical malfunctions in Your Web site's systems,
               or any other circumstances reasonably beyond DoubleClick's
               control (including without limitation, Internet delays, network
               congestion and ISP malfunctions). Notwithstanding Section 10 of
               the Agreement, if the Ad Management System is unavailable for any
               reason for more than seven (7) days during any one month of the
               term of this Agreement, You may terminate this Agreement
               immediately upon notice to DoubleClick.

               Reporting Availability: DoubleClick shall be obligated to deliver
               full and complete daily reports through the reporting
               functionality of the Ad Management System within forty-eight (48)
               hours after the day of the subject of the report. In addition, if
               the reporting functionality of the Ad Management System is
               unavailable for any reason for the applicable number of days
               (measured as consecutive twenty-four (24) hour periods) set forth
               in the chart below, You shall be entitled to the percentage
               discounts (also set forth below) from Your Monthly Service Fee
               for the month in which the unavailability occurred:

               [*] to [*] day unavailability         [*] discount

               [*] to [*] day unavailability         [*] discount

               [*] to [*] day unavailability         [*] discount

               [*] day and above unavailability      [*] discount

               Termination Right: In addition to the termination rights set
               forth in Section 10 below, You shall have the right to terminate
               this Agreement on six (6) months prior written notice to
               DoubleClick pursuant to Section III (Term/Termination) of the
               Advertising Sales/Inventory Agreement, between the parties,
               dated November 11, 1999.

               -----------------------------------------------------------------

               -----------------------------------------------------------------

               -----------------------------------------------------------------

--------------------------------------------------------------------------------
          The undersigned confirm their mutual agreement to these arrangements
as of the Effective Date.
--------------------------------------------------------------------------------

DOUBLECLICK INC.                         YOUR COMPANY NAME: All Advantage.com
                                                            -----------------

Signature:    /S/ JEFF EPSTEIN           Signature:        /S/ CARL ANDERSON
          --------------------------               -------------------------

Printed Name:     Jeff Epstein           Printed Name:     Carl Anderson
              ----------------------                  ----------------------

[*]  CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED FROM THE PUBLIC FILING
     AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
     CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED
     PORTIONS.
<PAGE>

Title:    Executive Vice-President       Title:   Vice-President, Business
      ------------------------------           ---------------------------
                                                  Development
                                               ----------------

Effective Date:  November 11, 1999

[*]  CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED FROM THE PUBLIC FILING
     AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
     CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED
     PORTIONS.
<PAGE>

                   [LETTER HEAD OF DOUBLECLICK APPEARS HERE]

                   DART(TM) SERVICE AGREEMENT FOR PUBLISHERS
                             TERMS AND CONDITIONS

1.   Agreement. DoubleClick Inc. ("DoubleClick") and You hereby enter into the
agreement set forth in these Terms and Conditions and in the Cover Page
(collectively, this "DART Service Agreement" or "Agreement"), as of the
Effective Date set forth on the Cover Page. All capitalized terms not otherwise
defined in these Terms and Conditions shall have the meanings as defined on the
Cover Page. "Advertiser" shall mean any entity or person that desires to
advertise their own products or services. "Publisher" shall mean any entity or
person that desires to use the DART Service to target and measure advertisements
for Advertisers on their own Web site.

2.   DART Service. The DART Service (the "Service") is a service provided by
DoubleClick to Publishers for targeted and measured delivery of ad banners from
DoubleClick's servers to the Web Sites set forth on the cover page of this
Agreement ("Target Sites"). The ad banners are displayed to visitors
("Visitors") to the Target Sites based on criteria selected by You and Your
Advertisers.

3.   Ad Management System. You and DoubleClick understand that You are required
to use DoubleClick's proprietary Ad Management System software technology (the
"System") in order to receive the Service. Accordingly, DoubleClick grants to
You the non-exclusive and non-transferable right to access and use the System,
which You can access and use only on DoubleClick's Web servers by means of a
unique password chosen by You, and only for the purposes of: (i) performing
projections of ad banner impression inventories that might be available through
the Service, (ii) uploading and storing ad banners for delivery by the Service,
(iii) selecting trafficking criteria for the delivery of ad banners to Target
Sites and Visitors, and (iv) receiving reports of ad banner impressions and
other data related to the delivery of ad banners by the Service. Provided that
DoubleClick does not materially breach its obligations set forth in this
Agreement, You agree that DoubleClick shall be Your advertising management
solution throughout the Term for at least [*] percent ([*]) of the North
American advertising on the Web Site.

4.   Your Obligations. You shall be solely responsible for soliciting all
Advertisers, trafficking of ad banners (which shall include the input of ad
banners into the System) and handling all inquiries of any type or nature. You
shall obtain all necessary rights, licenses, consents, waivers and permissions
from Advertisers, Visitors and others, to allow DoubleClick to store and deliver
ad banners and otherwise operate the Service on Your behalf, and to use any data
provided to or collected by the System only for the purposes of providing the
Service to You. You further agree that advertisements provided to DoubleClick
and/or delivered on behalf of You, and Your other promotional and marketing
activities in connection with the use of the Service, including the Target
Sites, shall not be deceptive, misleading, obscene, defamatory, illegal or
unethical.

5.   DoubleClick's Obligations. DoubleClick's sole obligations hereunder shall
be (i) to make the System available to You, (ii) to deliver ad banners through
the Service according to the trafficking criteria selected by You using the
System, (iii) to make customer service personnel available by telephone for
support twenty-four hours per day, seven days per week, and (iv) to comply with
the Ad Delivery Service Availability and Ad Management System Availability
obligations set forth on the Cover Page. DoubleClick will hold one free training
session per calendar quarter applicable to All Advantage employees at the
headquarters of All Advantage, Hayward California, following sign-off on this
Agreement. All Advantage must provide computer terminals, monitors and internet
access to each trainee. If You require additional training or training on Your
site, DoubleClick shall provide such training to You at DoubleClick's standard
published rates for such training. For training on Your site (other than the
quarterly training described above), You agree to reimburse DoubleClick for its
actual travel and lodging expenses. You shall not permit any of Your employees
to access and use the Service or the System unless any such employee has
successfully completed the training session and has been so certified by
DoubleClick.

[*]  CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED FROM THE PUBLIC FILING
     AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
     CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED
     PORTIONS.
<PAGE>

Senior business operation personnel of both parties agree to meet on a quarterly
basis throughout the Term to discuss

[*]  CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED FROM THE PUBLIC FILING
     AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
     CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED
     PORTIONS.
<PAGE>

the current architecture, current capacity, and scaling plans for DoubleClick's
System and Your technology. In addition, the parties agree that their respective
Chief Technology Officers shall meet every six (6) months throughout the Term to
discuss the strategic plans for each company and explore mutually advantageous
initiatives. DoubleClick ensures that it shall scale its DART System such that
throughout the Term, DoubleClick shall be able to serve all of Your
advertisements. DoubleClick agrees that its Senior Technical Support personnel
shall provide You with DoubleClick's highest level of support to address
technical issues that may arise with Your use of the Service.

Per All Advantage's approval, DoubleClick will provide All Advantage with access
to Keynote reporting. Keynote is a third party service that measures ad matching
and delivery.

DoubleClick agrees to provide documentation to all its Customer Support and
Engineering staff that explains the All Advantage set-up and usage of the DART
System. This will serve as a reference to handle customer questions and
requests.

Please see Appendix B for Special Reporting Queries

6.   Fees. You shall pay DoubleClick the fees set forth on the Cover Page to
this Agreement. The fees include the Monthly Service Fees. The Monthly Service
Fees are recurring, non-refundable, non-creditable fees, payable within thirty
(30) days after receipt of an invoice from DoubleClick for such fees. The
Monthly Service Fee shall be based on the number of ad banner impressions
delivered through the Service on behalf of You each month, divided by one
thousand (1,000) and multiplied by the Monthly Service Fee CPM rate set forth on
the Cover Page to this Agreement. If Your Monthly Service Fee is less than the
Minimum Monthly Service Fee in any given month, You shall owe DoubleClick the
Minimum Monthly Service Fee for that month. To the extent that the average file
size of all ad banners delivered via the Service in a given month ("Average Ad
Size") exceeds the Ad Size Limit set forth on the Cover Page, the Monthly
Service Fee payable for that month shall be increased by an amount that shall be
calculated by subtracting the Ad Size Limit from the Average Ad Size, dividing
that difference by the Ad Size Limit, and multiplying the quotient by the
Monthly Service Fee CPM rate set forth on the Cover Page of this Agreement. All
fees hereunder shall be denominated in U.S. dollars and paid by wire transfer to
an account to be designated by DoubleClick, or by other means expressly agreed
to in writing by DoubleClick. You shall also be responsible for and shall pay
any applicable sales, use or other taxes or duties, tariffs or the like
applicable to Your unique use of the Service (excluding, for example, taxes on
DoubleClick"s income). Late payments will be subject to late fees at the rate of
one and one half percent (1.5%) per month, or, if lower, the maximum rate
allowed by law. If You fail to pay fees correctly invoiced by DoubleClick within
thirty (30) days following the payment due date, DoubleClick shall have the
right to suspend performance of the Services without notice to You; such Service
not to be reinstated until You pay all such overdue amounts and an additional
reinstatement fee of $1,000.

7.   Proprietary Rights and Restrictions. DoubleClick is the exclusive supplier
of the Service and the exclusive owner of all right, title and interest in and
to the System, all software, databases and other aspects and technologies
incorporated in the System and Service, including the System, any enhancements
thereto and any materials provided to You by DoubleClick through the System or
otherwise. You may not use the System except pursuant to the limited rights
expressly granted in this Agreement. You shall use the System only in accordance
with reference manuals to be supplied by DoubleClick and only in accordance with
DoubleClick's standard security procedures, as posted on the DoubleClick Web
site or otherwise notified to You.

8.   Data. You have the sole and exclusive ownership and right to use all data
derived from Your use of the Service ("Data"); provided that DoubleClick may use
and disclose only the aggregate number of ads delivered throughout the System
(other than personally-identifiable information) derived from Your use of the
Service only (i) for DoubleClick"s reporting purposes, consisting of compilation
of aggregated statistics about the Service such that You are not identifiable
that may be provided to customers, potential customers and the general public;
(ii) and if required by court order, law or governmental agency. DoubleClick may
not sell, lease or use the Data for commercial gain or profiling of user
behavior, except that DoubleClick may use "IP Address" data of Your Users (all
of which is non-personably identifiable) for DART targeting purposes.
DoubleClick agrees that in no event shall any information by which individual
users accessing Your advertising through the Service can be identified,
contacted or grouped by name, e-mail address or other personal or individual
characteristics (including, but not limited to, user registration information
collected by You) ("User Info") be used or disclosed by DoubleClick or used by
any third party without Your prior written consent. In addition, in no event
shall DoubleClick disclose Your Confidential Information (as defined in Section
14) to any third parties. DoubleClick may collect the following Data and User
Info through the Service for the sole and exclusive purpose of providing You
with the Service: Browser Type, Browser Version, Browser Language, Operating
System, Time of Day, Date, User IP, Geographic Location, Area code, Zip code,
Country, SIC Code, Domain, Domain type, and Ad Frequency. Should DoubleClick
desire to collect additional User Info or Data through the Service, DoubleClick
shall obtain Your prior written consent and the parties shall mutually agree on
DoubleClick"s permitted use of such information.

<PAGE>

DoubleClick shall not collect or use User clickstream behavior data.

The parties agree that the terms of this Section 8 shall survive termination of
this Agreement.

Audit of the System. On a monthly basis, the System is independently audited by
ABC Interactive, a third-party auditor. Upon request, DoubleClick agrees to
provide You with a copy of the reports prepared by ABC Interactive relating to
the System. In addition, You shall have the rights to (i) have "spotcheck"
audits performed for specific ad campaigns served pursuant to this Agreement for
a fee of $650.00 per audit.

9.  Term-  This Agreement shall be for a term of three (3) years from the
Effective Date, unless terminated earlier in accordance with the terms set forth
below or until the end of the notice period required by Section 10.2 or 10.3 (
the "Term"). The Term shall be automatically renewed for additional 12 month
periods unless there is a notice pursuant to Section 10.2 below.

10.0:  Notice of Non-Renewal: In the event either party decides not to renew
this Agreement at the expiration of 3 years from the Effective Date, or at the
expiration of any renewal period, the party that desires to terminate shall
provide the other with notice of such decision no earlier than the commencement
of Year 3 and no later than (i) 90 days prior to the expiration of Year 3, for
termination at the end of Year 3 and (ii) 60 days prior to the expiration of any
renewal term; provided, however, that if You fail to give the notice required by
this section, the Term and this Agreement shall continue until DoubleClick has
received the applicable period of days advance written notice of Your decision
not to renew.

10.1:  Termination for Breach: In the event of a material breach of a material
provision on this Agreement, the non-breaching party may give written notice of
such breach to the breaching party and if the breaching party fails to cure such
breach within 90 days of receipt of such notice, the non-breaching party may
terminate this Agreement once the cure period has expired.

10.2:  Termination for Certain Changes: In addition to its right to terminate
specified above, You shall also have the right to terminate this Agreement if
any of the following events occur:

    (a) DoubleClick is found by reputable independent sources on the basis of
    verifiable data based on an analysis of a period of not less than 180 days,
    to no longer be one of the top 3 Centralized Internet Ad Delivery Companies
    measured on the basis of the aggregate number of Impressions served by each
    Centralized Internet Ad Delivery Companies in such period (the "Top Three");

    (b) DoubleClick ceases to operate or provide technical support for the DART
    Service for a period in excess of 5 business days;

    (c) DoubleClick is adjudged insolvent or bankrupt;

    (d) Institution of any proceeding by DoubleClick seeking relief,
    reorganization or arrangement under any laws relating to insolvency;

    (e) Institution of any proceeding against DoubleClick seeking relief,
    reorganization or arrangement under any laws relating to insolvency that is
    not dismissed within 60 days;

    (f) The making of any assignment for the benefit of creditors;

    (g) Upon the appointment of a receiver, liquidator or trustee of any of
    DoubleClick's property or assets, or upon liquidation, dissolution or
    winding up of the DoubleClick's business; or

    (h) In the event that a Person who owns, either directly or indirectly, a
    Web site that is widely regarded by recognized Internet industry analysts as
    a direct competitor of You acquires (i) DoubleClick through a merger or
    consolidation pursuant to which the stockholders of DoubleClick immediately
    prior to such merger or consolidation will not own, immediately after such
    merger or consolidation, at least 40% of the voting power of the surviving
    Person's voting securities, whether or not such Person is DoubleClick; (ii)
    securities representing a majority of DoubleClick's voting securities as a
    result of a tender or exchange offer, open market purchase, privately
    negotiated purchases, share exchange, extraordinary dividend, acquisition,
    disposition or recapitalization (or series of related transactions of such
    nature) (other than a merger or consolidation), and (iii) all or
    substantially all of DoubleClick's assets.

10.3: Termination for Convenience: You shall have the right to terminate this
Agreement without cause by providing DoubleClick with six (6) month prior
written notice of such termination; provided, however, such notice may only be
provided on the first anniversary of the Effective Date and on the last day of
each quarter thereafter.

11. Indemnification.  You agree to indemnify and hold DoubleClick and its
officers, directors, employees and agents (each a "DoubleClick Indemnitee")
harmless from and against any and all third party claims, actions, losses,
damages, liability, costs and expenses (including, without limitation,
reasonable attorneys" fees and disbursements incurred by a DoubleClick
Indemnitee in any action between You and the DoubleClick Indemnitee, or between
<PAGE>

the DoubleClick Indemnitee and any third party or otherwise) arising out of or
in connection with (i) the breach of any of Your representations, warranties or
obligations set forth in this Agreement, (ii) Your use of the Service or the
System other than as permitted herein, or (iii) or any third party claim arising
from the serving of advertisements or other content to the All Advantage
viewbar. DoubleClick agrees to indemnify and hold You and Your officers,
directors, employees and agents (each "Your Indemnitee") harmless from and
against any and all third party claims, actions, losses, damages, liability,
costs and expenses (including, without limitation, reasonable attorneys" fees
and disbursements incurred by Your Indemnitee in any action between DoubleClick
and Your Indemnitee, or between Your Indemnitee and any third party or
otherwise) arising out of or in connection with (i) the breach of any of
DoubleClick"s representations, warranties or obligations set forth in this
Agreement, or (ii) Your use of the Service or the System as permitted herein.

12.  WARRANTIES AND DISCLAIMER. DoubleClick represents and warrants that the
System was developed by DoubleClick without infringement or misappropriation of
any third party"s copyrights or trade secrets. You acknowledge and DoubleClick
represents that the Service and the System can be used to target, measure and
traffic advertisements in many different ways and based on many different types
of data. You represent and warrant that You will not use the Service or the
System in a way or for any purpose that infringes or misappropriates any third
party"s intellectual property or personal rights. EXCEPT AS SET FORTH IN THIS
AGREEMENT, DOUBLECLICK MAKES NO WARRANTIES OF ANY KIND TO ANY PERSON WITH
RESPECT TO THE SERVICE, THE SYSTEM OR ANY AD BANNER OR OTHER DATA SUPPLIED
THEREBY, WHETHER EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTIES OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR NONINFRINGEMENT.

13.  Limitation and Exclusion of Liability. Except as otherwise set forth
herein, DoubleClick shall not be liable to You or any other third party for any
loss, cost, damage or expense incurred in connection with the availability,
operation or use of the Service, the System or any ad banner or other data
supplied thereby, including, without limitation, for any unavailability or
inoperability of the System or the Internet, technical malfunction, computer
error or loss or corruption of data, or other injury, damage or disruption of
any kind related thereto. DoubleClick shall not be liable for any indirect,
incidental, consequential, special or exemplary damages, including, but not
limited to, loss of profits, or loss of business opportunity, even if such
damages are foreseeable and whether or not DoubleClick has been advised of the
possibility thereof. DoubleClick"s maximum aggregate liability shall not exceed
the total amount paid by You to DoubleClick under this Agreement during the
twelve (12) month period prior to the first date the liability arose. In Your
agreements with Advertisers, You will include a provision to the effect that
DoubleClick is a third party beneficiary of any disclaimers and limitations or
exclusions of liability You agree with the Your Advertisers.

14.  Confidentiality.  The terms of this Agreement and information and data that
one party (the "Receiving Party") has received or will receive from the other
party (the "Disclosing Party") about matters governed by this Agreement are
proprietary and confidential information to said party ("Confidential
Information"), including without limitation any information that is marked as
"confidential" or should be reasonably understood to be confidential or
proprietary to the Disclosing Party and any reference manuals or data
compilations compiled or provided hereunder. The Receiving Party agrees that for
the Term and for two (2) years thereafter, the Receiving Party will not disclose
any Confidential Information to any third party other than the Receiving Party"s
legal and financial advisors as appropriate, nor use the Confidential
Information for any purpose not permitted under this Agreement. The
nondisclosure obligations set forth in this Section shall not apply to
information that the Receiving Party can document is generally available to the
public (other than through breach of this Agreement) or was already lawfully in
the Receiving Party"s possession at the time of receipt of the information from
the Disclosing Party.

15.  Independent Contractor Status. Each party shall be and act as an
independent contractor and not as partner, joint venturer or agent of the other.

16.  Modifications and Waivers. This Agreement represents the entire
understanding between DoubleClick and You and supersedes all prior agreements
relating to the subject matter of this Agreement. No failure or delay on the
part of either party in exercising any right, power or remedy under this
Agreement shall operate as a waiver, nor shall any single or partial exercise of
any such right, power or remedy preclude any other or further exercise or the
exercise of any other right, power or remedy. Unless otherwise specified, any
amendment, supplement or modification of or to any provision of this Agreement,
any waiver of any provision of this Agreement and any consent to any departure
by the parties from the terms of this Agreement, shall be effective only if it
is made or given in writing and signed by both parties.

17.  Assignment.  This Agreement and the rights hereunder are not transferable
or assignable without prior written consent of the non-assigning party;
provided, however, that this Agreement may be assigned by either party to a
person or entity who acquires substantially all of the assigning party"s assets,
stock or business by sale, merger or otherwise.
<PAGE>

18.  Applicable Law. This Agreement shall be governed by the law of New York,
without reference to its conflict of laws rules or principles, and the United
States.

19.  General.  Any provision of this Agreement which is prohibited or
unenforceable in any jurisdiction shall, as to such jurisdiction, be ineffective
only to the minimum extent necessary without invalidating the remaining
provisions of this Agreement or affecting the validity or enforceability of such
provisions in any other jurisdiction. No failure or omission by either party in
the performance of any obligation under this Agreement shall be deemed a breach
of this Agreement nor create any liability if the same shall arise from any
cause or causes beyond the reasonable control of such party, including but not
limited to the following: acts of God, acts or omissions of any government or
any rules, regulations or orders of any governmental authority or any officer,
department, agency or instrument thereof; fire, storm, flood, earthquake, acts
of the public enemy, war, rebellion, Internet brown out, insurrection, riot,
invasion, strikes, or lockouts. All notices, demands and other communications
provided for or permitted under this Agreement shall be made in writing to the
parties" at the addresses on the Cover Page and shall be sent by registered or
certified first-class mail, return receipt requested, telecopier, courier
service or personal delivery and shall be deemed received upon delivery.
<PAGE>

                  Appendix A - SUPPORT ESCALATION PROCEDURES
                  ------------------------------------------

Objective
The purpose of this document is to outline the escalation process of all client
related incidents within the DoubleClick Client Services team and other
DoubleClick business units. DoubleClick Client Services has 2 call centers
globally located in New York and in Dublin, Ireland. The call centers are fully
staffed 24 hours, 5 days a week, with 24 hour weekend support on a remote basis.
The teams are broken into standard Customer Support and Strategic Support
divisions, with all incidents being handled with the same escalation process and
response times.

DoubleClick Client Services has direct lines of communications to all
DoubleClick business units 24 hours a day, 7 days a week.

Escalation Process
Within DoubleClick Client Services
All issues that are escalated within DoubleClick Client Services are tracked
within SupportLogix (SPLX), our chosen incident tracking application and
database. Items are entered into SPLX and are either:
(a)  opened and closed on the first call
(b)  opened and escalated through the appropriate chains
(c)  opened, escalated, and eventually closed

Below outlines the process for all escalated issues:

1/st/ Time Resolution (Resolution Time: Immediate)
--------------------------------------------------
 .    Client calls with inquiry
 .    DoubleClick analyst enters inquiry into SPLX and assigns the issue a
     tracking number
 .    DoubleClick analyst answers inquiry and closes the ticket

1/st/ Time Resolution (Resolution Time: Immediate)
--------------------------------------------------
 .    Client calls with inquiry
 .    DoubleClick analyst enters inquiry into SPLX and assigns the issue a
     tracking number
 .    DoubleClick analyst cannot answer inquiry and places client on hold (if
     appropriate) and escalates to supervisor for assistance
 .    Analyst receives answer to inquiry and closes the ticket

Escalation: 1 Level
 .    Client calls with inquiry
 .    DoubleClick analyst enters inquiry into SPLX and assigns the issue a
     tracking number
 .    DoubleClick analyst cannot answer inquiry and places client on hold (if
     appropriate) and escalates to supervisor for assistance
 .    Supervisor does not have immediate answer, but is aware of a similar
     problem and needs to call client back
 .    Supervisor, or analyst, depending on issue type, calls client back within 1
                                                                               -
     hour with resolution and closes the ticket
     ----
<PAGE>

Outside of Client Services

Escalation: 2 Level (DoubleClick Engineering)
 .    Client calls with inquiry (AdManage related)
 .    DoubleClick analyst enters inquiry into SPLX and assigns the issue a
     tracking number
 .    DoubleClick analyst cannot answer inquiry and places client on hold (if
     appropriate) and escalates to supervisor for assistance
 .    Supervisor recognizes the issue to be a research related issue or software
     defect and needs to call client back
 .    Supervisor immediately takes ownership of the issue and researches problem
     with the analyst
 .    If proven to be a software defect, item is immediately categorized with a
     priority and escalated to DoubleClick Engineering. DoubleClick Client
     Services has 5 dedicated engineers assigned to working with Support on all
     escalated issues. The below table describes the escalated priorities and
     response times from Engineering to Support:

     ---------------------------------------------------------------------
     Priority                     Response Time from Eng to CS

     ---------------------------------------------------------------------
     Critical                     Immediate

     ---------------------------------------------------------------------
     High                         4 Hours
     ---------------------------------------------------------------------
     Medium                       16 Hours
     ---------------------------------------------------------------------

 .    Supervisor, or analyst, depending on issue type, calls client back within 1
     hour with update and/or resolution
 .    Should the item be classified as Urgent and remain OPEN, the client will be
     called and updated every 30 minutes until a concrete resolution time is
     identified, or issue is resolved
 .    Should the item be classified as High and remain OPEN, the client will be
     called and updated every 2 hours until a concrete resolution time is
     identified, or issue is resolved
 .    All "steps" are recorded in SPLX with appropriate time/date stamps
 .    Once resolution has been achieved, the client is notified and the incident
     is closed in SPLX

Escalation: 2 Level (DoubleClick Operations)
 .    Client calls with inquiry (Ad serving related)
 .    DoubleClick analyst enters inquiry into SPLX and assigns the issue a
     tracking number
 .    DoubleClick analyst, uses monitoring tools to determine if any internet
     factors may be affecting ad serving from any DoubleClick data center
     locations
 .    DoubleClick analyst cannot answer inquiry and places client on hold (if
     appropriate) and escalates to supervisor for assistance
 .    Supervisor recognizes the issue to be a research related issue or software
     defect and needs to call client back
 .    Supervisor immediately takes ownership of the issue and researches problem
     with the analyst
 .    If proven to be an ad serving operational issue (i.e. showing broken images
     on client site) the item is immediately categorized with a priority of
     URGENT and escalated to DoubleClick Operations. DoubleClick Client Services
     has a direct line into DoubleClick Operations, ensuring real-time response
     to all critical ad serving items.

     ---------------------------------------------------------------------
     Priority                     Response Time from Ops to CS

     ---------------------------------------------------------------------
     Critical                     Immediate

     ---------------------------------------------------------------------
<PAGE>

 .    Supervisor, or analyst, depending on issue type, calls client back within
     15 minutes with update and/or resolution
 .    In the meantime, if issue is identified as an ad serving problem (i.e. a
     particular data center looses connectivity, or peering point connectivity
     gets disrupted) a client notification is immediately distributed to all
     DoubleClick clients within the affected region.
 .    Should the item be classified as Urgent and remain OPEN, the client will be
     called and updated every 15 minutes until a concrete resolution time is
     identified, or issue is resolved
 .    All "steps" are recorded in SPLX with appropriate time/date stamps
 .    Once resolution has been achieved, the client is notified and the incident
     is closed in SPLX

SPLX Auto Alert System
All  defects  that are  entered  into  SPLX are  automatically  positioned  in a
resolution  time based  queue for  updates.  Should the  resolution  time for an
associated item expire, a chain of alerts are automatically triggered.  They are
as follows:

-------------------------------------------------------------------------------
Priority       Party Alerted     Elapsed Time                 Contact Type
-------------------------------------------------------------------------------
Critical       Analyst           30 minutes                   Pager
               Supervisor
               Manager
-------------------------------------------------------------------------------
High           Analyst           3 hours                      Email
               Supervisor
-------------------------------------------------------------------------------
High           Analyst           4 hours                      Pager
               Supervisor
               Manager
-------------------------------------------------------------------------------
Medium         Analyst           8 hours                      Email
-------------------------------------------------------------------------------
Medium         Analyst           10 hours                     Email
               Supervisor
-------------------------------------------------------------------------------
Medium         Analyst           16 hours                     Pager
               Supervisor
-------------------------------------------------------------------------------

Weekend Escalation
From Saturday morning to Sunday DoubleClick Support works on a remote coverage
basis. All customer calls are handled on a remote pager basis. Calls are
returned within one hour to the client. Should the client have an urgent ad
serving related issue, they have the option, upon dialing DoubleClick Support,
to be transferred to DoubleClick Operations to speak with an Operations
technician.

Should an item need to be escalated on the weekend, the appropriate Engineering
Manager will be paged, and will be responsible for starting the escalation
process. The client will then be contacted with the appropriate response times
as noted in the above sections.

DART Sales/Sales Engineer Communication
All items are logged into SPLX, allowing the DART team to track the progress of
each incident. For Critical and high items, the DART Sales Engineer called with
an update of the issues.
<PAGE>

                                  Appendix B

DoubleClick agrees to provide All Advantage Custom Reporting on a daily basis
for and limited to the following reports. If additional reports are requested,
DoubleClick must receive a template of such reports from All Advantage and will
notify All Advantage if those reports can or cannot be provided.

1.   Insertion Order Summary " includes advertiser order, order id, name of
     campaign, start/end date, imps. Requested, impressions delivered, clicks,
     click-through rate and average exposure per user

2.   Placement Summary " includes date, advertiser, order, order id, name of
     campaign, start/end date, impressions requested, impressions delivered,
     clicks, click-through rate, unique users, average exposure per user

3.   Key-value Banner Summary " Date, Advertiser, order, order id, key-value
     (grouped together), banner id, impressions delivered, clicks, average
     exposures per user.

4.   Country Placement Summary - includes date, advertiser, order, order id,
     banner, country, name, status, start/end dates, impressions requested
     (cannot be grouped by placement id), impressions delivered (cannot be
     broken down by banner), clicks, click-through rate, average exposures per
     user.

5.   Insertion Order Detail- Date, Advertiser, insertion order, name, start/end
     date, impressions requested, impressions delivered, clicks, click-through
     rate, average exposures per user

6.   Placement Level Detail " Date, Advertiser, order, placement id, name,
     status, start/end date, impressions requested, impressions delivered,
     clicks, click-through date, average exposures per user, cumulative unique
     users (not by date)

7.   Key-value Banner Detail " Date, Advertiser, order, placement id, key-value,
     banner id, impressions delivered, clicks, average exposures per user.<PAGE>

                                                                   Exhibit 10.09

                                24/7 MEDIA INC.
                              NETWORK AFFILIATION
                                   AGREEMENT

This Network Affiliate Agreement is entered into and effective as of the 26th
day of August, 1999 ("Effective Date") by and between 24/7 Media Inc. and
AllAdvantage.com Inc.

     WHEREAS, AllAdvantage.com (hereinafter the "Network Affiliate") is the
operator and owner of the AllAdvantage.com Viewbar software program distributed
to residents of the United States and Canada through which advertising banners
can be served over the Internet (the "Web Site");

     WHEREAS, 24/7 Media, Inc. ("24/7"), a Delaware corporation with an address
at 1250 Broadway, 27th floor, New York, NY 10001, operates a network of large,
high-profile internet web sites (the "24/7 Network") for which it solicits
advertisers, advertising agencies, buying services or others ("Advertisers")
regarding the placement of advertising banners and similar devices for display
on pages, screens, and other segments or spaces on web sites reasonably suitable
for the display of advertising;

     WHEREAS, Network Affiliate wishes to subscribe to include the Web Site in
the 24/7 Network, and 24/7 wishes to accept such subscription;

     NOW, THEREFORE, in consideration of the foregoing, the mutual covenants and
agreements contained herein and for other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, it is agreed as
follows:

1.   Affiliation.
     -----------

     A.  The Network Affiliate hereby grants to 24/7 the right to sell banner
advertising for display on the central banner window of the Web Site
("Advertising") according to the terms of this Agreement.  24/7 may sell the
Advertising on a "run of network" basis without identifying the name of the
Network Affiliate to Advertisers.

2.   Obligations of 24/7.
     -------------------

     In furtherance of the foregoing, 24/7 covenants and agrees to:

          A.  provide the Network Affiliate, during the term of this Agreement
and only for use in the performance of this Agreement, with unique Tags
(delivered with a targeting description) in HTML/Java or other appropriate
languages that shall be affixed appropriately by Network Affiliate to the Web
Site to enable 24/7 to serve Advertising to that Web Site or for the Network
Affiliate to redirect Advertising;

          B.  utilize its best efforts to sell Advertising on the Web Site to
Advertisers through a package of web sites in appropriate groups and/or through

[*]   CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED FROM THE PUBLIC
FILING AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED PORTIONS.

                                       4
<PAGE>

          C.  serve or cause to be served Advertising to the Web Site, directly
or, at the option of Network Affiliate, through Network Affiliate's third-party
advertising serving service;

          D.  provide the Network Affiliate with notice, via on-line posting, of
new Advertising that has been solicited by 24/7 to be displayed on the Web Site
and provide Network Affiliate with a targeting description of such Advertising,
and to use its best efforts to honor any decision by Network Affiliate to
decline any Advertising, in accordance with the provisions in 3(D) below.  24/7
agrees that it will provide the Network Affiliate with the necessary software to
enable Network Affiliate to screen potential Advertising to be displayed on the
Web Site in order to decline such Advertising in accordance with the provisions
in 3(D) below;

          E.  provide the Network Affiliate with real-time access to records
that will allow it to monitor the volume of paid Advertising delivered to the
Web Site and the revenue produced (subject to billing corrections and reasonable
accounting adjustments) thereby.  All such records produced or provided by 24/7
(i) shall govern and be the controlling documents in connection with all
payments due Network Affiliate under Section 4 hereof, and (ii) shall be the
joint property of 24/7 and Network Affiliate.

          F.  refrain from delivering "cookie" files to users of the Web Site
through the advertising served to the Web Site except in the limited
circumstances that such cookies are technically required in order to serve the
advertising.  Nothing in this Agreement shall restrict 24/7's ability to use
cookies that were not placed on a users machine by way of the Web Site.  Any and
all data regarding individual users of the Web Site collected by 24/7
("Collected Data") in the provision and delivery of Advertising to the Web Site
shall be the property of Network Affiliate.  24/7 agrees to use the Collected
Data only as required to provide the services hereunder.  Notwithstanding the
foregoing, 24/7 may use and disclose, without the permission of Network
Affiliate, the aggregate numbers of Advertising delivered to the Web Site (i)
for 24/7's reporting purposes, consisting of compilation of aggregated
statistics about the service that may be provided to advertisers, potential
advertisers and the general public; (ii) and if required by court order, law or
governmental agency;

          G.  24/7 agrees to deliver to the Network Affiliate, (i) a monthly
statement showing revenues earned from Advertising served to the Web Site during
the calendar month and any sum(s) due the Network Affiliate on account thereof,
and (ii) within 30 days of collection or such revenue by 24/7, payment
representing the Network Affiliate's portion of such revenues.  24/7 will
maintain, for at least two years after termination of this Agreement, its
records, contracts and accounts relating to Advertising sold on the Web Site
under this Agreement and will permit, upon prior written notice and no more than
two times per year, reasonable examination thereof at the offices of 24/7 by
authorized representatives of Network Affiliate; and

          H.  maintain suitable and qualified personnel in administrative, sales
and technical positions necessary for 24/7 to perform effectively the terms of
this Agreement.

3.   Obligations of Network Affiliate.
     --------------------------------

     The Network Affiliate covenants and agrees:

                                       2
<PAGE>

          A.  that during the Term, it shall use reasonable efforts to continue
and maintain the Web Site in a manner consistent with the intent and purpose of
the Web Site on the date first written above;

                                       3
<PAGE>

          B.  to insert the Tags on the Web Site in such a manner as to assure
that the Advertising to be affixed to said Tag, once served, is fully and
clearly visible on the Web Site when viewed at a 640 x 480 pixel resolution; and
Network Affiliate shall be responsible for utilizing such Tags, in conjunction
with the Advertising delivered by 24/7 pursuant to Section 2(D), to serve those
Advertisements to the Web Site as deemed appropriate by Network Affiliate.

          C.  that, on a monthly basis, not less than 20 million total ad
impressions (the "Inventory") will be available for the sale of Advertising by
24/7. Upon thirty (30) days written notice to 24/7, Network Affiliate may
increase this minimum Inventory number at its sole discretion.

          D.  to notify 24/7 within one business day from the time 24/7 provides
Network Affiliate with notice of any new Advertising, of the Network Affiliate's
rejection of any new Advertising.  Failure to provide timely notice of rejection
of the new Advertising shall be deemed acceptance thereof, until such time as
Network Affiliate notifies 24/7 of Network Affiliate's rejection thereof at
which time 24/7 will use its best efforts to remove the Advertising; and

          E.  to furnish 24/7 with statistical and other information regarding
the Web Site as is reasonably available to the Network Affiliate and which is,
in the opinion of the Network Affiliate, appropriate, in light of Network
Affiliate's privacy policy, for use by 24/7 for the sale of Advertising on the
Web Site ("Descriptive Information").  All such Descriptive Information provided
by Network Affiliate shall remain the property of Network Affiliate.  24/7 shall
have a limited right to use the Descriptive Information for the term of this
Agreement and only for the purpose of providing the services hereunder.  The
Descriptive Information shall be considered Confidential Information under
Section 6 of this Agreement.

4.  Payments.
    --------

          A.  (i) Advertisers shall be directed by 24/7 to promptly pay all cash
and other consideration (the "Payment") generated from the sale of Advertising
by 24/7 during the term of this agreement.

          (ii) 24/7 shall retain the percentage of the Net Payment (as defined
below) in accordance with Section 4(A)(iii) below, and shall pay to the Network
Affiliate the remaining percentage  of the Net Payment.  As used herein, the
term "Net Payment" is defined as the Payment, less those advertising agency
commissions actually retained by agencies or paid by 24/7 to agencies with
respect to the sale of Advertising on the Web Site.

          (iii) Subject to verification by 24/7 of monthly Advertising
impressions on the Web Site, the initial commission rate to 24/7 Media is [*]
percent ([*])% of the Net Payment (the "24/7 Rate").  The 24/7 Rate shall be
reduced to [*]% for those calendar months during which the click-through rate
for Advertising on the Web Site is higher than the average affiliate click-
through rate for the 24/7 Network for that month.

          B.  In the event any Advertiser remits any payment for Advertising
sold by 24/7 directly to the Network Affiliate rather than to 24/7, the Network
Affiliate agrees to make prompt payment to 24/7 of any and all such payments.

[*]   CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED FROM THE PUBLIC
FILING AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED PORTIONS.

                                       4
<PAGE>

          C.  Each party will be obligated to comply with its obligations under
this Agreement in respect of  Advertising sold by 24/7 Media prior to the date
of termination of this Agreement.

5.   Intellectual Property.  Each party shall retain ownership of that party's
     ---------------------
hardware, software, programs, codes, trade names, technology, intellectual
property, licenses, patents, trademarks, copyrights, trade secrets, know-how,
and processes (collectively a "Party's technology") used by the parties under
this Agreement.  Neither party shall have any right, title or interest in the
other Party's technology.  Upon the expiration or termination of this Agreement,
each party shall promptly return all information, documents, manuals and other
materials belonging to the other party except as otherwise provided in this
Agreement.

6.   Confidentiality.  24/7 and Network Affiliate covenant to each other that
     ---------------
neither party shall disclose to any third party (other than its employees and
directors, in their capacity as such on a need to know basis so long as they are
bound by the terms of this Agreement) or use, except as required to fulfill the
obligations of this Agreement, any information regarding the terms and
provisions of this Agreement or any non-public confidential information which
has been identified as such by the other party hereto except (i) to the extent
necessary to comply with any law or valid order of a court of competent
jurisdiction (or any regulatory or administrative tribunal), in which event the
party so complying shall so notify the others as promptly as practicable (and,
if possible, prior to making any disclosure) and shall seek confidential
treatment of such information, if available; (ii) as part of its normal
reporting or review procedure to its auditors or its attorneys, as the case may
be, so long as they are notified of the provisions of this Agreement; (iii) in
order to enforce its rights pursuant to this Agreement; (iv) in connection with
any filing with any governmental body or as otherwise required by law, including
the federal securities laws and any applicable rules and regulations of any
stock exchange or quotation system; (v) as authorized by the other party; and
(vi) in a confidential disclosure made in connection with a contemplated
financing, merger, consolidation or sale of capital stock of 24/7 or the Network
Affiliate.  Information which is or should be reasonably understood to be
confidential or proprietary includes, but is not limited to, information about
either party's sales, cost and other unpublished financial information, product
and business plans, projections, marketing data, and sponsors but shall not
include information (a) already lawfully known to or independently developed by
a party, (b) disclosed in published materials, (c) generally known to the
public, (d) lawfully obtained from any third party or (e) required to be
disclosed by law.

7.   Term and Termination.
     --------------------

     A.  The Term of this Agreement will commence on the date first written
above (the "Effective Date") and will continue for one year from the Effective
Date, and will renew automatically for additional periods of one year, unless
otherwise terminated pursuant to the terms of this Agreement. Either party may
terminate the Agreement by giving written notice to the other party no earlier
than four months after the effective date. Termination will be effective four
(4) months after the date on which written notice is given to the other party.

     B.  Notwithstanding Section 7.A. above, this Agreement may be terminated by
either party on 60 days' prior written notice to the other party upon the
occurrence of a material breach by the other party of any covenant, duty or
undertaking herein, which material breach continues without cure for a

                                       5
<PAGE>

period of 30 days after written notice of such breach is received by the
breaching party from the non-breaching party.

     C.  Notwithstanding Section 7.A. or 7.B. above, this Agreement may be
terminated by 24/7 on written notice to the Network Affiliate upon the
occurrence of a material breach by Affiliate of its covenants under Section 8(i)
of this Agreement, which material breach continues without cure for a period of
more than 48 hours after written notice of such breach is received by Network
Affiliate from 24/7 of such breach, or which material breach occurs on more than
two occasions.

     D.  Notwithstanding Section 7(A) or 7(B) of this Agreement, the Agreement
may be terminated by 24/7 on 30 days' prior written notice to the Network
Affiliate if the number of impressions in any two consecutive months is less
than one million average per month or if the average click-through rate for the
Advertising served on the Web Site for any three-month period is less than
0.25%.

     E.  Notwithstanding Section 7(A) or 7(B) above, this Agreement may be
terminated by Network Affiliate on written notice to 24/7 upon the occurrence of
a material breach by 24/7 of its covenants under Section 2(F) of this Agreement,
which material breach continues without cure for a period of more than 48 hours
after written notice of such breach is received by 24/7 from Network Affiliate
of such breach, or which material breach occurs on more than two occasions.

8.   Content of Web Site.  Each party covenants and agrees not to include or
     -------------------
provide via the Web Site any material that is or may be considered: (i)
libelous, pornographic, obscene, or defamatory under any federal or state law;
(ii) an infringement of any third party's intellectual property rights
(including copyright, patent, trademark, trade secret or other proprietary
rights); or (iii) an infringement on any third party's rights of publicity or
privacy. Each party further covenants and agrees, with respect to performance of
its obligations hereunder, to comply with all laws, statutes, ordinances, and
regulations.

9.   Indemnification.  (A) Network Affiliate shall indemnify and hold harmless
     ---------------
24/7, its advertisers and other suppliers and any related third parties, against
and in respect of any and all claims, suits, actions, proceedings (formal and
informal), investigations, judgments, deficiencies, damages, settlements,
liabilities, and legal and other expenses (including reasonable legal fees and
expenses of attorneys chosen by 24/7) as and when incurred, arising out of or
based upon any act or omission or alleged act or alleged omission by Network
Affiliate in connection with the acceptance of, or the performance or non-
performance by Network Affiliate of, any of its duties under this Agreement or
arising from the breach by Network Affiliate of its warranties, representations
or covenants contained in this Agreement.

     (B)  24/7 shall indemnify and hold harmless the Network Affiliate, its
suppliers and any related third parties, against and in respect of any and all
claims, suits, actions, proceedings (formal and informal), investigations,
judgments, deficiencies, damages, settlements, liabilities, and legal and other
expenses (including reasonable legal fees and expenses of attorneys chosen by
Network Affiliate) as and when incurred, arising out of or based upon any act or
omission or alleged act or alleged omission by 24/7 in connection with the
acceptance of, or the performance or non-performance by 24/7 of, any of its
duties under this Agreement or arising from the breach by 24/7 of its
warranties, representations or covenants contained in this Agreement.

                                       6
<PAGE>

10.  No Poaching. Both parties agree that, for a period of one year from the end
     -----------
of the Term, neither it nor its affiliates will solicit or recruit the services
of any employees of the other party, or hire any such employees.

11.  No Waiver.  This Agreement shall not be waived, modified, assigned or
     ---------
transferred without the other party's written consent, except that either party
may assign this Agreement without the other's consent in the case of a
reorganization, merger, consolidation, or sale of all or substantially all of
its assets. Each party agrees that if it assigns or transfers this Agreement, it
shall cause such successor, assignee, or transferee to assume all of the it's
obligations hereunder.  Any assignment, transfer, or assumption shall not
relieve the either party of liability hereunder.

12.  Governing Law.  This Agreement shall be governed by and construed in
     -------------
accordance with the laws of the State of New York applicable to contracts made
and performed therein, without regard to principles of conflicts of laws.

13.  Notices.  All notices required or permitted to be given hereunder shall be
     -------
in writing and either hand-delivered, telecopied, mailed by certified first
class mail, postage prepaid, or sent via electronic mail to the other party or
parties hereto at the address(es) set forth below.  A notice shall be deemed
given when delivered personally, when the telecopied notice is transmitted by
the sender, three business days after mailing by certified first class mail, or
on the delivery date if delivered by electronic mail.

14.  Entire Agreement.  This Agreement, including the Additional Terms attached
     ----------------
hereto, constitutes the entire agreement and supersedes all prior agreements of
the Parties with respect to the transactions set forth herein and, except as
otherwise expressly provided herein, is not intended to confer upon any other
person any rights or remedies hereunder.

15.  Counterparts.  This Agreement may be executed in counterparts, each of
     ------------
which shall be deemed an original and all of which together shall constitute one
and the same document.

16.  Force Majeure.  Neither party shall be held liable or responsible to the
     -------------
other party nor be deemed to have defaulted under or breached this Agreement for
failure or delay in fulfilling or performing any term of this Agreement when
such failure or delay is caused by or results from causes beyond the reasonable
control of the affected party, including but not limited to fire, floods,
failure of communications systems or networks, embargoes, war, acts of war
(whether war is declared or not), insurrections, riots, civil commotion,
strikes, lockouts or other labor disturbances, acts of God or acts, omissions or
delays in acting by any governmental authority or the other party; provided,
however, that the party so affected shall use reasonable commercial efforts to
avoid or remove such causes of nonperformance, and shall continue performance
hereunder with reasonable dispatch whenever such causes are removed.  Either
party shall provide the other party with prompt written notice of any delay or
failure to perform that occurs by reason of force majeure.  The parties shall
mutually seek a resolution of the delay or the failure to perform as noted
above.

17.  Severability.  Should one or more provisions of this Agreement be or become
     -------------
invalid, the parties hereto shall substitute, by mutual consent, valid
provisions for such invalid provisions which valid provisions in their economic
effect are sufficiently similar to the invalid provisions that it can be
reasonably assumed that the parties would have entered into this Agreement with
such valid provisions.  In case such valid provisions cannot be agreed upon, the
invalidity of one or several provisions of this

                                       7
<PAGE>

Agreement shall not affect the validity of this Agreement as a whole, unless the
invalid provisions are of such essential importance to this Agreement that it is
to be reasonably assumed that the parties would not have entered into this
Agreement without the invalid provisions.

18.  Year 2000 Readiness.  Network Affiliate and 24/7 each represents and
     -------------------
warrants that its Affiliate Technology and the 24/7 Technology, respectively,
when used independently and in conjunction with other software interfaces to or
from other intellectual property or other hardware or software, will have no
material Year 2000-related: (i) problems with the accuracy of any component of
such Affiliate Technology or 24/7 Technology, respectively, that creates,
accepts, displays, stores, retrieves, accesses, recognizes, distinguishes,
compares, sorts, manipulates, processes, calculates, converts or otherwise uses
dates or date-related data, (ii) operating defects (including generating
incorrect values with respect to date dependent data), or (iii) losses of
functionality or degradation in performance or volume capacity.   As used herein
"Year 2000" means the advent of the year 2000 and into the 21st century, and the
ability to recognize dates after December 31, 1999 and leap years.

19.  Press Releases.  The parties hereof agree to obtain the prior written
     --------------
approval of the other parties hereto before issuing any press release or making
any other public statement regarding the other party or the transaction.

20.  Independent Contractors.  24/7 and Network Affiliate shall each act as
     ------------------------
independent contractors.  Neither party shall exercise control over the
activities and operations of the other party.  24/7 and Network Affiliate shall
each conduct all of its business in its own name and as it deems fit, provided
it is not in derogation of the other's interests.  Neither party shall engage in
any conduct inconsistent with its status as an independent contractor, have
authority to bind the other with respect to any agreement or other commitment
with any third party, nor enter into any commitment on behalf of the other,
except as expressly provided for by this Agreement.

                                       8
<PAGE>

     IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement
this 26th day of August, 1999 (the "Effective Date").

24/7 MEDIA, INC.

By:                   /S/ THOMAS EATON
                     ------------------------
                      Name:   Thomas Eaton
                      Title: Vice President -- Business Development

E-mail address:       teaton@247media.com

NETWORK AFFILIATE:

Name of Web Site:     The AllAdvantage Viewbar at www.alladvantage.com
                                               --------------------

Corporate Name:       AllAdvantage.com
                      ----------------

Address:              25954 Eden Landing Rd.
                      ----------------------

Address:              Hayward, CA  94545
                      ------------------

By:                   /S/ JIM JORGENSEN
                      -----------------
Name:                 Jim Jorensen
Title:                CEO

E-mail address:       jim.jorensen@corp.alladvantage.com
                      -------------------------------------

                                       9

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