Document:

EX-4.3

 Exhibit 4.3 

RULES 
 OF 

THE NATURALMOTION LIMITED 

ENTERPRISE MANAGEMENT INCENTIVE SCHEME 

Approved by a board resolution on 27th August 2002 

and amended by board resolution on 24th April 2006, 16th August 2010 and — January 2012 

Approved with US Sub-Plan by shareholders resolution on — 2012 

Amended by the Board on — February 2014 

 CONTENTS 
  

							
	Rule	 	 	  	Page Number	 
			
	 1.
	 	Interpretation	  	 	1	  
			
	 2.
	 	Grant of Options	  	 	3	  
	 2.1
	 	Options granted by Company or Trustees	  	 	3	  
	 2.2
	 	Grant of Options determined by Company	  	 	3	  
	 2.3
	 	Procedure for grant of Options and Date of Grant	  	 	3	  
	 2.4
	 	Contents of Option Agreement	  	 	4	  
	 2.5
	 	Duration of Scheme	  	 	4	  
	 2.6
	 	Persons to whom Options may be granted	  	 	4	  
	 2.7
	 	Right to Renounce Options	  	 	4	  
	 2.8
	 	Options non-transferable	  	 	4	  
			
	 3.
	 	Limit on number of Scheme Shares placed under option under Scheme	  	 	5	  
	 3.1
	 	General	  	 	5	  
	 3.2
	 	Not used	  	 	5	  
	 3.3
	 	Computation	  	 	5	  
	 3.4
	 	Scaling down	  	 	5	  
			
	 4.
	 	Exercise Price	  	 	5	  
			
	 5.
	 	Exercise of Options	  	 	6	  
	 5.1
	 	Earliest date for exercise of Options	  	 	6	  
	 5.2
	 	Latest date for exercise of Options	  	 	6	  
	 5.3
	 	Persons who may exercise Options	  	 	6	  
	 5.4
	 	Options may be exercised in whole or in part	  	 	6	  
	 5.5
	 	Procedure for exercise of Options	  	 	6	  
	 5.6
	 	Issue or transfer of Scheme Shares on exercise of Options	  	 	6	  
			
	 6.
	 	Exercise of options in special circumstances	  	 	7	  
	 6.1
	 	Death	  	 	7	  
	 6.2
	 	Injury, disability, redundancy, retirement etc	  	 	7	  
	 6.3
	 	Other special circumstances	  	 	7	  
	 6.4
	 	Option Holder relocated abroad	  	 	8	  
	 6.5
	 	Meaning of ceasing to be employed within Group	  	 	8	  
	 6.6
	 	Interaction of rules	  	 	8	  

							
	 7.
	 	Takeover, reconstruction or amalgamation or winding up of Company	  	 	8	  
	 7.1
	 	General offer for Company	  	 	8	  
	 7.2
	 	Compulsory acquisition of Company	  	 	9	  
	 7.3
	 	Power to declare Options exercisable	  	 	9	  
	 7.4
	 	Reconstruction or amalgamation of Company	  	 	9	  
	 7.5
	 	Acceleration of options when no equivalent roll-over offer	  	 	10	  
	 7.6
	 	Winding up of Company	  	 	10	  
	 7.7
	 	Meaning of “obtains Control of the Company”	  	 	10	  
	 7.8
	 	Notification of Option Holders	  	 	10	  
			
	 8.
	 	Exchange of options on takeover of company	  	 	11	  
	 8.1
	 	Exchange of Options	  	 	11	  
	 8.2
	 	Period allowed for exchange of Options	  	 	11	  
	 8.3
	 	Meaning of “equivalent”	  	 	11	  
	 8.4
	 	Date of grant of New Option	  	 	12	  
	 8.5
	 	Application of Scheme to New Option	  	 	12	  
			
	 9.
	 	Lapse of options	  	 	12	  
			
	 10.
	 	Adjustment of Options on reorganisation	  	 	12	  
	 10.1
	 	Power to adjust Options	  	 	12	  
	 10.2
	 	Exercise Price	  	 	13	  
	 10.3
	 	Capitalisation of reserves	  	 	13	  
	 10.4
	 	Notification of Option Holders	  	 	13	  
			
	 11.
	 	Scheme shares issued on exercise of options	  	 	13	  
	 11.1
	 	Rights attaching to Scheme Shares	  	 	13	  
	 11.2
	 	Availability of Scheme Shares	  	 	13	  
			
	 12.
	 	PAYE and National Insurance Contributions	  	 	13	  
	 12.1
	 	Deductions	  	 	13	  
	 12.2
	 	Execution of Option Agreement by Option Holder	  	 	14	  
	 12.3
	 	Transfer of employer’s national insurance contributions	  	 	14	  
	 12.4
	 	Tax Elections	  	 	14	  
	 12.5
	 	Tax status	  	 	14	  
			
	 13.
	 	Relationship of Scheme to contract of employment	  	 	15	  
			
	 14.
	 	Administration of Scheme	  	 	15	  
	 14.1
	 	Administrator responsible for administration	  	 	15	  
	 14.2
	 	Administrator’s decision final and binding	  	 	15	  
	 14.3
	 	Suspension or termination of grant of Options	  	 	15	  

							
	 14.4
	 	Provision of information	  	 	16	  
	 14.5
	 	Shareholder communications	  	 	16	  
	 14.6
	 	Cost of Scheme	  	 	16	  
			
	 15.
	 	Amendment of Scheme	  	 	16	  
	 15.1
	 	Power to amend Scheme	  	 	16	  
	 15.2
	 	Rights of existing Option Holders	  	 	16	  
	 15.3
	 	Notification of Option Holders	  	 	16	  
			
	 16
	 	Notices	  	 	16	  
	 16.1
	 	Notice by Grantor or Administrator	  	 	16	  
	 16.2
	 	Deceased Option Holders	  	 	17	  
	 16.3
	 	Notice to the Company	  	 	17	  
			
	 17
	 	Governing law	  	 	17	  

  

 RULES OF THE NATURALMOTION LIMITED 

ENTERPRISE MANAGEMENT INCENTIVE SCHEME 
  

	1	INTERPRETATION  

  

	1.1	In this Scheme, unless the context otherwise requires, the following words and expressions have the following meanings: 

  

	 Acquiring Company  
	a company which obtains Control of the Company in the circumstances referred to in rule 9.1; 

  

	 Acting In Concert  
	the meaning given to that expression in The City Code on Takeovers and Mergers in its present form or as amended from time to time; 

  

	 Administrator 
	(a) in relation to an Option granted by the Company, the Directors; and 

  

	 	(b) in relation to an Option granted by the Trustees, the Trustees; 

  

	 Adoption Date 
	the date on which the Scheme is adopted by the Company; 

  

	 Auditors 
	the auditors for the time being of the Company (acting as experts and not as arbitrators); 

  

	 Business Day 
	means a day other than a Saturday, Sunday or other day on which banks in San Francisco, California or London, England are required to be closed, or are generally closed for business; 

 

	 Company  
	NaturalMotion Limited incorporated in England and Wales under company number 4304578; 

  

	 Control  
	the meaning given to that word by section 840 of ICTA 1988; 

  

	 Date of Grant 
	the date on which an Option is granted to an Eligible Employee determined in accordance with rule 2.3; 

  

	 Directors 
	the board of directors of the Company or a duly authorised committee thereof; 

  

	 Eligible Employee 
	a director (other than a non executive director) or a bona fide employee of any company within the Group; 

  
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	 Employees’ Share Scheme 
	the meaning given to that expression by section 743 of the Companies Act 1985; 

  

	 Exercise Price 
	the amount per Scheme Share payable on the exercise of an Option determined in accordance with rule 4; 

  

	 Group 
	the Company and its Subsidiaries from time to time; 

  

	 ICTA 1988 
	the Income and Corporation Taxes Act 1988; 

  

	 ITEPA 
	the Income Tax (Earnings and Pensions) Act 2003; 

  

	 Listing 
	the admittance to trading of any class of share capital of the Company on any recognised investment exchange for the purposes of the Financial Services and Markets Act 2000 or securities market including without limitation Nasdaq, Easdaq or the
London Stock Exchange Plc; 

  

	 New Option 
	an option granted by way of exchange under rule 8.1; 

  

	 New Scheme Shares 
	the shares subject to a New Option referred to in rule 8.1; 

  

	 Notice of Exercise 
	the notice given in respect of the exercise of an Option under rule 5.5; 

  

	 Option 
	a subsisting right to acquire Scheme Shares granted under the Scheme; 

  

	 Option Agreement 
	the certificate issued in respect of the grant of an Option under rule 2.3; 

  

	 Option Holder 
	an individual who holds an Option or, where the context permits, his legal personal representatives; 

  

	 Reorganisation 
	any variation in the share capital of the Company, including but without limitation a capitalisation issue, rights issue and a sub division, consolidation or reduction in the capital of the Company; 

 

	 Scheme  
	The NaturalMotion Limited Enterprise Management Incentive Scheme in its present form or as amended from time to time; 

  
 2 

	 Scheme Shares 
	fully paid ordinary shares in the capital of the Company (or any shares representing them); 

  

	 Subsidiary 
	the meaning given to that word in section 736 of the Companies Act 1985; and 

  

	 Trustees  
	the trustees of any trust created by the Company which, when taken together with the Scheme, constitutes an Employees’ Share Scheme. 

  

	1.2	In the Scheme, unless otherwise specified: 

  

	 	1.2.1	the contents and rule headings are inserted for ease of reference only and do not affect their interpretation; 

  

	 	1.2.2	a reference to a rule is a reference to a rule of the Scheme; 

  

	 	1.2.3	a reference to writing includes any mode of reproducing words in a legible form and reduced to paper; 

  

	 	1.2.4	the singular includes the plural and vice-versa and the masculine includes the feminine; 

  

	 	1.2.5	a reference to a statutory provision includes any statutory modification, amendment or re-enactment thereof; and 

  

	 	1.2.6	the Interpretation Act 1978 applies to the Scheme in the same way as it applies to an enactment. 

  

	2	GRANT OF OPTIONS 

  

	2.1	Options granted by Company  

 The Company may from time to time grant Options to Eligible
Employees under the Scheme. 
  

	2.2	Grant of Options determined by Company 

 Subject to the rules, the Eligible Employees to
whom Options are granted and the terms of such Options shall be determined by the Company in its absolute discretion. 
  

	2.3	Procedure for grant of Options and Date of Grant 

 An Option shall be granted by the
Company passing a resolution granting the Option. The date of grant (“Date of Grant”) of the Option shall be the date on which the Company passes the resolution. As soon as reasonably practicable following the grant of the Option, the
Company shall execute as a deed a certificate in respect of the Option (“Option Agreement”) and send it to the Option Holder. 

  
 3 

	2.4	Contents of Option Agreement 

 An Option Agreement shall state: 

 

	 	2.4.1	the Date of Grant; 

  

	 	2.4.2	the number of Scheme Shares subject to the Option; 

  

	 	2.4.3	the Exercise Price; 

  

	 	2.4.4	the date or dates on which the Option will ordinarily become exercisable, whether in whole or in part, and the number of Scheme Shares over which the Option may then be exercised; 

 

	 	2.4.5	details of any restrictions attaching to Scheme Shares, including details of any risk of forfeiture within section 423 ITEPA; 

  

	 	2.4.6	any conditions applicable to the Option. 

 Subject thereto, an Option Agreement shall be in such
form as the Directors may determine from time to time. 
  

	2.5	Duration of Scheme 

 An Option may not be granted: 

 

	 	2.5.1	earlier than the Adoption Date; nor 

  

	 	2.5.2	later than the tenth anniversary of the Adoption Date. 

  

	2.6	Persons to whom Options may be granted 

 An Option may not be granted to an individual
who is not an Eligible Employee at the Date of Grant. 
  

	2.7	Right to Renounce Options 

 An Eligible Employee to whom an Option is granted may, by
notice, in writing to the Company within thirty days after the Date of Grant and, if available, accompanied by the Option Agreement, renounce in whole or in part his rights under the Option. In such a case, the Option shall to that extent be
treated, for the purpose of the Scheme, as never having been granted. No consideration shall be due from the Company for any such renunciation. Should an Eligible Employee fail to renounce his rights under the Option in accordance with this rule 2.7
then he shall be assumed to have accepted the grant of the Option. 
  

	2.8	Options non-transferable 

 An Option shall be personal to the Eligible Employee to whom
it is granted and, 

  
 4 

 
subject to rule 6.1, shall not be capable of being transferred, charged or otherwise alienated and shall lapse immediately if the Option Holder purports to transfer, charge or otherwise alienate
the Option. 
  

	3	LIMIT ON NUMBER OF SCHEME SHARES PLACED UNDER OPTION UNDER SCHEME 

  

	3.1	General 

 The number of Scheme Shares which may be placed under Option under the Scheme
shall be limited as set out in this rule 3. In applying the limit, the computational provisions in rule 3.3 shall apply. 
  

	3.2	Not used 

 Intentionally deleted. 

 

	3.3	Computation 

 For the purpose of the limit contained in this rule 3: 

 

	 	3.3.1	there shall be disregarded any shares which the Trustees have purchased, or determined that they will purchase, in order to satisfy the exercise of an Option; 

 

	 	3.3.2	there shall be disregarded any shares subject to an option which has lapsed, or otherwise become incapable of being exercised; and 

  

	 	3.3.3	any shares issued on the exercise of an option shall be taken into account once only (when the option is granted) and shall not fall out of account when the option is exercised. 

 

	3.4	Scaling down 

 If the grant of an Option would cause the limit in this rule 3 to be
exceeded, such Option shall take effect as an Option over the maximum number of Scheme Shares which does not cause the limit to be exceeded. If more than one Option is granted on the same Date of Grant, the number of Scheme Shares which would
otherwise be subject to each Option shall be reduced pro rata. 
  

	4	EXERCISE PRICE 

 The amount payable per Scheme Share on the exercise of an Option
(“Exercise Price”) shall be determined by the Directors but shall not be less than the nominal value of a Scheme Share. 

  
 5 

	5	EXERCISE OF OPTIONS 

  

	5.1	Earliest date for exercise of Options 

 Subject to rules 6 and 7, an Option may not be
exercised earlier than in relation to the Scheme Shares in respect of which the Option is being exercised, the relevant date specified in the Option Agreement under rule 2.4. 
  

	5.2	Latest date for exercise of Options 

 Subject to rule 6.1, an Option may not be exercised
more than ten years after the Date of Grant and any Option not exercised by that time shall lapse immediately. 
  

	5.3	Persons who may exercise Options 

 Subject to rules 6 and 7, an Option may be exercised
only while the Option Holder is employed within the Group and if an Option Holder ceases to be employed within the Group, any Option granted to him shall lapse immediately. 
  

	5.4	Options may be exercised in whole or in part 

 An Option may, to the extent it has become
exercisable, be exercised in whole or in part. If exercised in part, the unexercised part of the Option shall not lapse and shall remain exercisable. 
  

	5.5	Procedure for exercise of Options 

 An Option shall be exercised by the Option Holder
delivering to the Grantor a duly completed notice (“Notice of Exercise”) in the form from time to time prescribed by the Administrator, specifying the number of Scheme Shares in respect of which the Option is being exercised and, if
available, accompanied by the Option Agreement and payment in full for the Scheme Shares. For the avoidance of doubt, the date of exercise of an Option shall be determined in accordance with rule 17. 

 

	5.6	Issue or transfer of Scheme Shares on exercise of Options 

 Subject to any
necessary consents and to compliance by the Option Holder with the rules, the Company shall, as soon as reasonably practicable and in any event not later than thirty days after receipt of the Notice of Exercise, issue or transfer to the Option
Holder, or procure the issue or transfer to the Option Holder of, the number of Scheme Shares specified in the Notice of Exercise and shall deliver or procure the delivery to the Option Holder of, a definitive share certificate in respect of such
Scheme Shares together with, in the case of the partial exercise of an Option, an Option Agreement in respect of, or the original Option Agreement endorsed to show, the unexercised part of the Option. 

  
 6 

	6	EXERCISE OF OPTIONS IN SPECIAL CIRCUMSTANCES 

  

	6.1	Death 

 Notwithstanding rules 5.1, 5.2 and 5.3, if an Option Holder dies before the tenth
anniversary of the Date of Grant, his personal representatives shall be entitled to exercise his Options that have become exercisable at the date of death at any time during the twelve month period following his death. If not so exercised, the
Options shall lapse immediately. 
  

	6.2	Injury, disability, redundancy, retirement etc 

 Notwithstanding rules 5.1 and 5.3, if an
Option Holder ceases to be employed within the Group before the tenth anniversary of the Date of Grant by reason of: 
  

	 	6.2.1	injury, ill health or disability; 

  

	 	6.2.2	redundancy within the meaning of the Employment Rights Act 1996; 

  

	 	6.2.3	retirement at the age at which he is bound or entitled to retire under the terms of his contract of employment or early retirement by agreement with the company by which he is employed; 

 

	 	6.2.4	the Option Holder being employed by a company which ceases to be a member of the Group; or 

  

	 	6.2.5	the Option Holder being employed in an undertaking or part of an undertaking which is transferred to a person who is not a member of the Group 

he shall be entitled to exercise his Options (only those that have vested) at any time during the period ending three months after the date of
cessation of his employment. 
 If not so exercised, the Options shall lapse immediately. 

 

	6.3	Other special circumstances 

 Notwithstanding rules 5.1 and 5.3, the Administrator may,
at its discretion, allow an Option Holder who has ceased to be employed within the Group for a reason other or including those referred to in rules 6.1 and 6.2 to exercise his Options at any time during the period ending twelve months after the date
of cessation of his employment or during such other period as the Administrator determines. 
 If not so exercised, the Options shall lapse
immediately. 

  
 7 

	6.4	Option Holder relocated abroad 

 Notwithstanding rule 5.1, if it is proposed that an
Option Holder, while continuing to be employed within the Group, should transfer to work in a country other than the country in which he is currently working and, by reason of transfer, the Option Holder would: 

 

	 	6.4.1	suffer less favourable tax treatment with respect to his Options; or 

  

	 	6.4.2	become subject to a restriction on his ability to exercise his Options or to hold or deal in the Scheme Shares or the proceeds of sale of the Scheme Shares acquired on the exercise of the Options 

the Option Holder may at the discretion of the Administrator exercise his Options at any time during the period beginning three months before
the proposed date of his transfer and ending three months after the date of his actual transfer. If not so exercised, the Options shall not lapse but continue in force. 
  

	6.5	Meaning of ceasing to be employed within Group 

 For the purpose of rules 6.2 and 6.3, an
Option Holder shall not be treated as ceasing to be employed within the Group until he no longer holds any office or employment in the Company or any Subsidiary or, being a female employee who is absent from work by reason of pregnancy or
confinement, she ceases to be entitled to exercise her right to return to work under the Employment Rights Act 1996. It is noted that a director who is not a full time employee of the Company shall not be treated as being employed within the Group.

  

	6.6	Interaction of rules 

 If an Option has become exercisable under rule 6.2 or 6.3 and,
during the period allowed for the exercise of the Option under rule 6.2 or 6.3, the Option Holder dies, the period allowed for the exercise of the Option shall be the period allowed by rule 6.1. 

If an Option has become exercisable under rule 6 and, during the period allowed for the exercise of the Option under rule 6, the Option becomes
exercisable under rule 7 also (or vice versa), the period allowed for the exercise of the Option shall be the first to determine of the period allowed by rule 6 and the period allowed by rule 7. 

 

	7	TAKEOVER, RECONSTRUCTION, AMALGAMATION OR WINDING UP OF COMPANY 

  

	7.1	General offer for Company 

 Notwithstanding rule 5.1, but subject to rule 7.2, if a
person obtains Control of the Company as a result of making: 
  

	 	7.1.1	a general offer to acquire the whole of the issued ordinary share capital of the Company which is made on a condition such that if it is satisfied the person making the offer will have Control of the Company; or

  
 8 

	 	7.1.2	a general offer to acquire all the shares in the Company of the same class as the Scheme Shares 

(in either case, other than any shares already held by him or a person Acting In Concert with him), Options which have already become
exercisable may be exercised, subject to rule 7.2, at any time during the five (5) Business Day period ending the Business Day prior to the time when the person making the offer has obtained Control of the Company and any condition subject to
which the offer is made has been satisfied (the “Change of Control”). If not so exercised, the Options shall lapse on the Change of Control. 
  

	7.2	Compulsory acquisition of Company 

 Notwithstanding rule 5.1, if a person becomes
entitled or bound to acquire shares in the Company under sections 428 to 430 of the Companies Act 1985, Options which have already become exercisable may be exercised at any time during the period beginning with the date the person serves a notice
under section 429 and ending seven clear days before the date on which the person ceases to be entitled to serve such a notice. If not so exercised, the Options shall cease to be exercisable and shall lapse when the person ceases to be entitled to
serve such a notice. 
  

	7.3	Power to declare Options exercisable 

 Notwithstanding rules 5.1 and 7.5, if at any time
a person makes such an offer as is referred to in rule 7.1, or an offer to acquire the whole or substantially the whole of the Company’s business, or proposes to obtain Control of the Company in the manner referred to in rule 7.4, the
Director’s may, in their absolute discretion and by notice in writing to all Option Holders, declare all outstanding Options to be exercisable during a limited period specified by the Directors in the notice. If the Directors so declare, all
outstanding Options may be exercised at any time during such period. If not so exercised the Option shall lapse immediately. 
  

	7.4	Reconstruction or amalgamation of Company 

 Notwithstanding rule 5.1, if a person
proposes to obtain Control of the Company in pursuance of a compromise or arrangement sanctioned by the court under section 425 of the Companies Act 1985: 
  

	 	7.4.1.	Options which have already become exercisable may be exercised, conditionally on the compromise or arrangement becoming effective, at any time during the period beginning with the date of the meeting of the members of
the Company ordered by the court and ending on the earlier of six months thereafter and seven clear days before the court sanctions the compromise or arrangement; 

 

	 	7.4.2	if the compromise or arrangement becomes effective, any Options not so exercised by the earlier of the dates referred to in rule 7.4.1 shall cease to be exercisable and shall lapse at the end of the six month period
referred to in rule 7.4.1; 

  
 9 

	 	7.4.3	if the compromise or arrangement does not become effective within the six month period referred to in rule 7.4.1, any conditional exercise of an Option shall be of no effect and the Option shall continue to exist; and

  

	 	7.4.4	the date of exercise of all Options exercised conditionally under this rule 7.4 shall be deemed to be the date on which the court sanctions the compromise or arrangement. 

 

	7.5	Acceleration of options when no equivalent roll-over offer 

 If the person referred to in
rule 7.1, 7.2 or 7.4 is a company and does not offer Option Holders the opportunity to exchange options in accordance with rule 8 (and in particular satisfies the equivalence requirements of rule 8.3) such offer to take effect upon Control of the
Company passing all Options (whether vested or unvested) shall automatically become exercisable in full and rules 7.1, 7.2 and 7.4 shall apply to all Options (including that part of the Options which are accelerated as a result of the application of
this rule 7.5). 
  

	7.6	Winding up of Company 

 Notwithstanding rule 5.1, if notice is given of a resolution for
the voluntary winding-up of the Company: 
  

	 	7.6.1	Options which have already become exercisable may be exercised, conditionally on the passing of the resolution, at any time during the period beginning with the date the notice is given and ending seven clear days
before the resolution is passed or defeated or the general meeting is concluded or adjourned sine die; 

  

	 	7.6.2	if the resolution is passed, any Options not so exercised shall lapse immediately; 

  

	 	7.6.3	if the resolution is not passed, any conditional exercise of an Option shall be of no effect and the Option shall continue to exist; and 

 

	 	7.6.4	the date of exercise of all Options exercised conditionally under this rule 7.6 shall be deemed to be the date on which the resolution is passed. 

 

	7.7	Meaning of “obtains Control of the Company” 

 For the purpose of rule 7, a
person shall be deemed to have obtained Control of the Company if he and others Acting In Concert with him have together obtained Control of it. 
  

	7.8	Notification of Option Holders 

 The Administrator shall, as soon as reasonably
practicable, notify each Option Holder of the occurrence of any of the events referred to in rule 7 and explain how this affects his position under the Scheme. 

  
 10 

	8	EXCHANGE OF OPTIONS ON TAKEOVER OF COMPANY 

  

	8.1	Exchange of Options 

 If the person referred to in rule 7.1, 7.2 or 7.4 (reading the
reference in rule 7.4 to “proposes to obtain” as “obtains”) is a company (“Acquiring Company”), an Option Holder may, at any time during the period set out in rule 8.2, by agreement with the Acquiring Company, release
his Option in whole or in part in consideration of the grant to him of a new option (“New Option”) which is equivalent to the Option but which relates to shares (“New Scheme Shares”) in: 

 

	 	8.1.1	the Acquiring Company; or 

  

	 	8.1.2	a company which has Control of the Acquiring Company; or 

  

	 	8.1.3	a company which either is, or has Control of, a company which is a member of a consortium within the meaning of paragraph 36(2) of Schedule 4 to ITEPA which owns either the Acquiring Company or a company having Control
of the Acquiring Company. 

 If not so released, an Option may not be exercised during the relevant period and shall lapse on
expiry of the relevant period. 
  

	8.2	Period allowed for exchange of Options 

 The period referred to in rule 8.1 is: 

 

	 	8.2.1	where rule 7.1 applies, the period of one Business Day following the Change of Control; 

  

	 	8.2.2	where the rule 7.2 applies, the period during which the Acquiring Company remains so entitled or bound; and 

  

	 	8.2.3	where rule 7.4 applies, the period of six months beginning with the time when the court sanctions the compromise or arrangement. 

  

	8.3	Meaning of “equivalent” 

 The New Option shall not be regarded for the purpose
of this rule 8 as equivalent to the Option unless: 
  

	 	8.3.1	the New Option will be exercisable in the same manner as the Option and subject to the provisions of the Scheme as it had effect immediately before the release of the Option; and 

 

	 	8.3.2	the total market value, immediately before the release of the Option, of the Scheme Shares which were subject to the Option is as nearly as may be equal to the total market value, immediately after the grant of the New
Option, of the New Scheme Shares (market value being determined for this purpose in accordance with Part VIII of the Taxation of Chargeable Gains Act 1992); and 

  
 11 

	 	8.3.3	the total amount payable by the Option Holder for the acquisition of the New Scheme Shares under the New Option is as nearly as may be equal to the total amount that would have been payable by the Option Holder for the
acquisition of the Scheme Shares under the Option. 

  

	8.4	Date of grant of New Option 

 The date of grant of the New Option shall be deemed to be
the same as the Date of Grant of the Option. 
  

	8.5	Application of Scheme to New Option 

 In the application of the Scheme to the New Option,
where appropriate, references to “Company” and “Scheme Shares” shall be read as if they were references to the company to whose shares the New Option relates and the New Scheme Shares, respectively, save that in the definition of
“Directors” the reference to “Company” shall be read as if it were a reference to NaturalMotion Limited. 
  

	9	LAPSE OF OPTIONS 

 An Option shall lapse on the earliest of: 

 

	 	9.1	subject to rule 7.1, the tenth anniversary of the Date of Grant; 

  

	 	9.2	subject to rules 6.1 to 6.3, the Option Holder ceasing to be employed within the Group; 

  

	 	9.3	the date on which it is provided that the Option shall lapse under rules 6.1 to 6.3 and 7.1 to 7.6 and 8.1; 

  

	 	9.4	the date on which a resolution is passed or an order is made by the court for the compulsory winding-up of the Company; 

  

	 	9.5	the date on which the Option Holder becomes bankrupt, enters into a compromise with his creditors generally or purports to transfer, charge or otherwise alienate the Option. 

 

	10	ADJUSTMENT OF OPTIONS ON REORGANISATION 

  

	10.1	Power to adjust Options  

 In the event of a Reorganisation, the number of Scheme Shares
subject to an Option and the Exercise Price may be adjusted in such manner as the Company determines. 

  
 12 

	10.2	Exercise Price 

 Subject to rule 10.3, no adjustment shall be made to the Exercise Price
which would result in the Scheme Shares subject to an Option being issued at a price per Scheme Share lower than the nominal value of a Scheme Share and, if an adjustment would so result, the Exercise Price shall be the nominal value of a Scheme
Share. 
  

	10.3	Capitalisation of reserves 

 Notwithstanding rule 10.2, an adjustment may be made which
would result in the Scheme Shares subject to an Option being issued at a price per Scheme Share lower than the nominal value of a Scheme Share if and to the extent that the board of directors of the Company is authorised to capitalise from the
Company’s reserves a sum equal to the amount by which the aggregate nominal value of the Scheme Shares subject to the Options which are adjusted exceeds the aggregate adjusted Exercise Price under such Options. If such an adjustment is made, on
the subsequent exercise of the Option, the board of directors of the Company shall capitalise such sum and apply the sum in paying up such excess. 
  

	10.4	Notification of Option Holders 

 The Administrator shall, as soon as reasonably
practicable, notify each Option Holder of any adjustment made under this rule 10 and explain how this affects his position under the Scheme. The Administrator may call in for endorsement or cancellation and re-issue any Option Agreement in order to
take account of such adjustment. 
  

	11	SCHEME SHARES ISSUED ON EXERCISE OF OPTIONS 

  

	11.1	Rights attaching to Scheme Shares 

 All Scheme Shares issued on the exercise of an Option
shall, as to voting, dividend, transfer and other rights, including those arising on a liquidation of the Company, rank equally in all respects and as one class with the Scheme Shares in issue at the date of such exercise save as regards any rights
attaching to such Scheme Shares by reference to a record date prior to the date of such exercise. 
  

	11.2	Availability of Scheme Shares 

 The Company shall at all times use its reasonable
endeavours to keep available sufficient authorised but unissued Scheme Shares to satisfy the exercise of all Options which the Administrator has determined will be satisfied by the issue of Scheme Shares (whether directly to the Option Holder or
indirectly via the Trustees). 
  

	12	PAYE AND NATIONAL INSURANCE CONTRIBUTIONS AND OTHER TAX MATTERS 

  

	12.1	Deductions 

 Where, in relation to an Option granted under the Scheme, the Trustees, the
Company or any member of the Group (as the case may be) is liable, or is in accordance with current practice believed by the Administrator to be liable, to account to any revenue 

  
 13 

 
or other authority for any sum in respect of any tax or social security liability of the Option Holder, the Option may not be exercised unless the Option Holder has beforehand paid the Trustees,
the Company or the member of the Group (as the case may be), an amount equal to such sum together with, to the extent permitted by law any social security liability of the Company or any member of the Group arising in connection with the Option or
has entered into some other arrangement to ensure that such amount is available to them or it (whether by authorising the sale of some or all of the Scheme Shares subject to his Option and the payment to the Trustees, the Company or the member of
the Group (as the case may be) of the requisite amount of the proceeds of sale or otherwise). 
  

	12.2	Execution of Option Agreement by Option Holder 

 The Administrator may require an Option
Holder to execute a copy of the Option Agreement or some other document on order to bind himself contractually to any such arrangement as is referred to in rule 12.1 and return the executed document to the Administrator by a specified date. Failure
to return the executed document by the specified date shall cause the Option to lapse. 
  

	12.3	Transfer of employer’s national insurance contributions 

 The Company may, at its
discretion, impose requirements for the payment by the Option Holder of all or any part of the employer’s national insurance contributions liability which may arise as a result of the exercise of his Option (“Employer’s NIC”).
Such requirements may include in particular, but not by way of limitation, a determination that the Option may not be exercised unless the Option Holder has beforehand paid to the Company (or the Group Member which employs the Option Holder, if
different) an amount sufficient to discharge all or any part of the Employer’s NIC. Alternatively, the Option Holder may, by agreement with the Trustees, the Company or the Group Member (as the case may be), enter into some other arrangement to
ensure that such amount is available to them or it (whether by authorising the sale of some or all of the Scheme Shares subject to this Option and the Payment to the Trustees, the Company or the Group Member (as the case may be) of the requisite
amount out of the proceeds of sale or otherwise). Where this is the case the Option shall not be treated as exercised until the Trustees, the Company or the Group Member (as the case may be) determine that such arrangements are satisfactory to it.

  

	12.4	Tax Elections 

 The Company may at its discretion exercised at any time before the
exercise of an Option determine that the Option may not be exercised unless the Option Holder has beforehand signed an election under chapter 2 of part 7 of ITEPA, or under section 165 of the Taxation of Chargeable Gains Act 1992. 

 

	12.5	Tax status 

 Neither the Company nor any parent or subsidiary of the Company shall have
any liability to the Option Holder if any option (or any part thereof) which is intended to be a qualifying option under Schedule 5 to ITEPA is not or ceases to be such a qualifying option (in whole or in part). 

  
 14 

	13	RELATIONSHIP OF SCHEME TO CONTRACT OF EMPLOYMENT 

  

	13.1	Notwithstanding any other provision of the Scheme: 

  

	 	13.1.1	the Scheme shall not form part of any contract of employment between the Company or any Subsidiary and an Eligible Employee; 

  

	 	13.1.2	unless expressly so provided in his contract of employment, an Eligible Employee has no right to be granted an Option; 

  

	 	13.1.3	the benefit to an Eligible Employee of participation in the Scheme (including, in particular but not by way of limitation, any Options held by him) shall not form any part of his remuneration or count as his
remuneration for any purpose and shall not be pensionable; and 

  

	 	13.1.4	if an Eligible Employee ceases to be employed within the Group, he shall not be entitled to compensation for the loss of any right or benefit or prospective right or benefit under the Scheme (including, in particular
but not by way of limitation, any Options held by him which lapse by reason of his ceasing to be employed within the Group) whether by way of damages for unfair dismissal, wrongful dismissal, breach of contract or otherwise. 

 

	13.2	By accepting the grant of an Option and not renouncing it, an Option Holder is deemed to have agreed to the provisions of this rule 13. 

 

	14	ADMINISTRATION OF SCHEME 

  

	14.1	Administrator responsible for administration 

 The Company shall be responsible for, and
shall have the conduct of, the administration of the Scheme. The Company may from time to time make or amend regulations for the administration of the Scheme provided that such regulations shall not be inconsistent with the rules of the Scheme. 

 

	14.2	Administrator’s decision final and binding 

 The decision of the Company shall be
final and binding in all matters relating to the administration of the Scheme, including but not limited to the resolution of any ambiguity in the rules of the Scheme. 
  

	14.3	Suspension or termination of grant of Options. 

 The Administrator may terminate or from
time to time suspend the grant of Options. 

  
 15 

	14.4	Provision of information 

 The Trustees and an Option Holder shall provide to the Company
as soon as reasonably practicable such information as the Company reasonably requests for the purpose of complying with its obligations under Chapter 1 of part 7 of or Schedule 5 to ITEPA or such other provisions of any tax or national insurance
legislation as the Company considers appropriate. 
  

	14.5	Shareholder communications 

 The Company may send to Option Holders copies of any notice
or other document sent by the Company to its shareholders generally. 
  

	14.6	Cost of Scheme 

 The cost of introducing and administering the Scheme shall be met by the
Company. The Company shall be entitled, if it wishes, to charge an appropriate part of such cost to a Subsidiary. The Company shall also be entitled, if it wishes, to charge to a Subsidiary the opportunity cost of issuing Scheme Shares to an Option
Holder employed by the Subsidiary following his exercise of an Option. 
  

	15	AMENDMENT OF SCHEME 

  

	15.1	Power to amend Scheme 

 Subject to rule 15.2, the Directors may from time to time amend
the rules of the Scheme. 
  

	15.2	Rights of existing Option Holders 

 An amendment may not adversely affect the rights of
an existing Option Holder except where the amendment has been approved by the existing Option Holders in such manner as would be required by the Company’s articles of association (with appropriate changes) if the Scheme Shares subject to their
Options had been issued or transferred to them (so that they had become shareholders in the Company) and constituted a separate class of shares. 
  

	15.3	Notification of Option Holders 

 The Directors shall, as soon as reasonably practicable,
notify each Option Holder of any amendment to the rules of the Scheme under this rule 15 and explain how it affects his position under the Scheme. 
  

	16	NOTICES 

  

	16.1	Notice by Grantor or Administrator 

 Any notice, document or other communication given
by, or on behalf of, the Company or the Administrator to any person in connection with the Scheme shall be deemed to have been duly given if delivered to him at his place of work, if he is employed within the Group, or sent through the post in a
pre-paid envelope to the address last known to the Company to be his address and, if so sent, shall be deemed to have been duly given on the date of posting. 

  
 16 

	16.2	Deceased Option Holders 

 Any notice, document or other communication so sent to an
Option Holder shall be deemed to have been duly given notwithstanding that such Option Holder is then deceased (and whether or not the Company has notice of his death) except where his personal representatives have established their title to the
satisfaction of the Grantor and supplied to the Grantor an address to which notices, documents and other communications are to be sent. 
  

	16.3	Notice to the Company 

 Any notice, document or other communication given to the Company
in connection with the Scheme shall be delivered or sent by post to the Company Secretary at the Company’s registered office or such other address as may from time to time be notified to Option Holders but shall not in any event be duly given
unless it is actually received at such address. 
  

	17	GOVERNING LAW 

 The formation, existence, construction, performance, validity and all
aspects whatsoever of the Scheme, any term of the Scheme and any Option granted under it shall be governed by English law. The English courts shall have jurisdiction to settle any dispute which may arise out of, or in connection with, the Scheme.
The jurisdiction agreement contained in this rule 17 is made for the benefit of the Company only, which accordingly retains the right to bring proceedings in any other court of competent jurisdiction. By accepting the grant of an Option and not
renouncing it, an Option Holder is deemed to have agreed to submit to such jurisdiction. 

  
 17 

 RULES OF THE US SUB-PLAN TO THE NATURALMOTION LIMITED 

ENTERPRISE MANAGEMENT INCENTIVE SCHEME (THE “UK PLAN”) 

This plan together with the California supplement (the “US Sub-Plan”) is a sub-plan adopted to permit the grant of options to US resident employees.

  

	1.	DEFINITIONS 

 In this US Sub-Plan, the words and expressions used in the UK Plan shall bear, unless the
context otherwise requires, the same meaning herein save to the extent the Rules in this US Sub-Plan shall provide to the contrary. 
  

	2.	APPLICATION OF UK PLAN 

 Save as modified in this US Sub-Plan, all the provisions of the UK Plan
shall be incorporated into this US Sub-Plan as if fully set out herein so as to be part of this US Sub-Plan. 
  

	3.	LIMITS 

 The number of Shares which may be subject to Options under this US Sub-Plan is 2,000,000 Shares.
Notwithstanding Section 3.4 of the UK Plan, no Option shall be granted under the US Sub Plan unless there shall be sufficient Shares remaining available for issuance under the US Sub Plan pursuant to this Section 3 or the Board shall have
approved such an increase in the Shares available for issuance under the US sub Plan subject to Shareholder approval. 
  

	4.	EFFECTIVE DATE AND TERM OF US SUB-PLAN 

 This US Sub-Plan shall become effective on the date on which it
is adopted by the Directors. No Option shall be granted under this US Sub-Plan after the completion of 10 years from the earlier of: 
  

	4.1	the date on which this US Sub-Plan was adopted by the Directors, or 

  

	4.2	the date this US Sub-Plan was approved by the Company’s shareholders, 

 but Options previously granted
under this US Sub-Plan may extend beyond that date. 
  

	5.	AMENDMENTS 

 The Directors may amend, suspend or terminate this US Sub-Plan or any portion thereof at any
time. 
  

	6.	COMPLIANCE WITH CODE SECTION 409A 

 The Company shall have no liability to an Option Holder, or any other
party, if an Option that is intended to be exempt from, or compliant with, Section 409A of the Internal Revenue Code of 1986, as amended, and any regulations promulgated thereunder (the “Code”) is not so exempt or compliant or
for any action taken by the Directors. 

  
 18 

	7.	NO RIGHT TO EMPLOYMENT OR OTHER STATUS 

 No person shall have any claim or right to be granted an Option
under this US Sub-Plan, and the grant of an Option shall not be construed as giving an Option Holder the right to continued employment or any other relationship with any company within the Group. 

 

	8.	AMENDMENT OF OPTIONS 

 The Directors may amend, modify or terminate any outstanding Option, including but
not limited to, substituting therefor another Option of the same or different type, changing the date of exercise or realization, and converting an Incentive Stock Option to a Nonstatutory Stock Option, provided that the Option Holder’s consent
to such action shall be required unless the Directors determine that the action, taking into account any related action, would not materially and adversely affect the Option Holder. 

 

	9.	CONDITIONS ON DELIVERY OF SHARES 

 The Company will not be obligated to deliver any Shares pursuant to
this US Sub-Plan or to remove restrictions from Shares previously delivered under this US Sub-Plan until: 
  

	9.1	all conditions of the Option have been met or removed to the satisfaction of the Company, 

  

	9.2	in the opinion of the Company’s counsel, all other legal matters in connection with the issue, allotment and delivery of such shares have been satisfied, including any applicable securities laws and any applicable
stock exchange or stock market rules and regulations, and 

  

	9.3	the Option Holder has executed and delivered to the Company such representations or agreements as the Company may consider appropriate to satisfy the requirements of any applicable laws, rules or regulations.

  

	10.	GRANT OF OPTIONS 

  

	10.1	An option which is not intended to be an Incentive Stock Option (as hereinafter defined) shall be designated a “Nonstatutory Stock Option”. 

 

	10.2	The Exercise Price of (a) an Option intended to be an Incentive Stock Option and (b) any Non-statutory Stock Option granted to a US tax resident shall be not less than 100% of the fair market value of a Share
on the date on which the Option is granted (which shall be determined by the Directors and shall not be less than the nominal value of a Scheme Share) unless, in the case of (b) such Option is structured to comply with Section 409A of the
Code. 

  

	10.3	An Option that the Directors intend to be an “incentive stock option” as defined in Section 422 of the Code (an “Incentive Stock Option”) shall only be granted to Eligible Employees who
are also employees of the Company, any of the Company’s present or future parent or subsidiary corporations as defined in Sections 424(e) or (f) of the Code, and any other entities the employees of which are eligible to receive Incentive
Stock Options under the Code, and shall be subject to and shall be construed consistently with the requirements of Section 422 of the Code. The Company shall have no liability to an Option Holder, or any other party, if an Option (or any part
thereof) that is intended to be an Incentive Stock Option is not an Incentive Stock Option or for any action taken by the Directors to amend, modify or terminate the rules of the UK Plan, this US Sub-Plan or any Option, including without limitation
the conversion of an Incentive Stock Option to a Nonstatutory Stock Option. 

  
 19 

	10.4	Unless otherwise provided by the Directors in their sole discretion, no portion of any Option shall vest after termination of an Option Holder’s employment within the Group.  

 

	10.5	Notwithstanding Rule 6.1 of the UK Plan, where an Option Holder ceases to be an Eligible Employee by reason of his death his Option will be capable of transfer in accordance with the Option Holder’s will, or the
laws of decent and distribution. 

  

	10.6	Shares purchased upon the exercise of an Option granted under this US Sub-Plan shall be paid for as follows: 

  

	 	(a)	in cash or by check, payable to the order of the Company; 

  

	 	(b)	except as may otherwise be provided in the applicable Option agreement, by: 

  

	 	(i)	delivery of an irrevocable and unconditional undertaking by a creditworthy broker to deliver promptly to the Company sufficient funds to pay the exercise price and any required tax withholding; or 

 

	 	(ii)	delivery by the Option Holder to the Company of a copy of irrevocable and unconditional instructions to a creditworthy broker to deliver promptly to the Company cash or a check sufficient to pay the exercise price and
any required tax withholding; 

  

	 	(c)	to the extent provided for in the applicable Option agreement or approved by the Directors, in their sole discretion, by delivery (either by actual delivery or attestation) of shares in the capital of the Company owned
by the Option Holder valued at their fair market value as determined by (or in a manner approved by) the Directors (“Fair Market Value”), provided: 

 

	 	(i)	such method of payment is then permitted under applicable law; 

  

	 	(ii)	such shares, if acquired directly from the Company, were owned by the Option Holder for such minimum period of time, if any, as may be established by the Directors in their discretion; and 

 

	 	(iii)	such shares are not subject to any repurchase, forfeiture, unfulfilled vesting or other similar requirements; 

  

	 	(d)	to the extent permitted by applicable law and provided for in the applicable option agreement or approved by the Directors, in their sole discretion, by: 

 

	 	(i)	delivery of a promissory note of the Option Holder to the Company on terms determined by the Directors, or 

  

	 	(ii)	payment of such other lawful consideration as the Directors may determine; or 

  

	 	(e)	by any combination of the above permitted forms of payment. 

  
 20 

	11.	EXERCISE OF OPTIONS IN SPECIAL CIRCUMSTANCES 

 If an Option Holder becomes disabled
(within the meaning of Section 22(e)(3) of the Code) before the tenth anniversary of the Date of Grant, the period of 3 months for the exercise of Options provided in Rule 6.2 of the UK Plan shall not apply for the purposes of this US Sub-Plan.
Instead, in such circumstances, Options may be exercised for a period of 12 months following the date of disability but in no event later than the tenth anniversary of the relevant Date of Grant. 

 

	12.	DISQUALIFYING DISPOSITION 

 If the Option Holder disposes of Shares acquired upon
exercise of an Incentive Stock Option within two years from the Date of Grant or one year after such Shares were acquired pursuant to exercise of such option, the Option Holder shall notify the Company in writing of such disposition. 

 

	13.	ADJUSTMENTS 

 In the event of any variation of the share capital of the Company by way of
capitalization or rights issue, or sub-division, consolidation or reduction or any other variation in the share capital of the Company after the Date of Grant of any Option: (i) the number or amount of Scheme Shares that are the subject of an
Option; (ii) the relative Exercise Price; and (iii) the limits on Options set forth in Section 3 hereof must be adjusted proportionately; PROVIDED THAT the Exercise Price in relation to any Option to subscribe for Scheme Shares is not
reduced below the nominal value of a Scheme Share. 
  

	14.	GOVERNING LAW AND JURISDICTION 

  

	14.1	US Sub-Plan governed by English law 

 The formation, existence, construction,
performance, validity and all aspects whatsoever of this US Sub-Plan, any term of this US Sub-Plan and any Option granted under it shall be governed by English law. 
  

	14.2	English courts to have jurisdiction 

 The English courts shall have jurisdiction to
settle any dispute which may arise out of, or in connection with, this US Sub-Plan. 

  
 21 

 CALIFORNIA SUPPLEMENT 

The Directors have adopted this supplement for purposes of satisfying the requirements of Section 25102(o) of the California Law: 

Any Options granted under the US Sub-Plan to the UK Plan to an Option Holder who is a resident of the State of California on the date of grant (a
“California Option Holder”) shall be subject to the following additional limitations, terms and conditions: 
  

	1.	Additional Limitations on Options. 

  

	1.1	Maximum Duration of Options. No Options granted to California Option Holders shall have a term in excess of 120 months measured from the Date of Grant. 

 

	1.2	Minimum Exercise Period Following Termination. Unless a California Option Holder’s employment is terminated for cause (as defined by applicable law, the terms of any contract of employment between the Company and
such Option Holder, or in the instrument evidencing the grant of such Option Holder’s Option), in the event of termination of employment of such Option Holder, such Option Holder shall have the right to exercise an Option, to the extent that he
or she was otherwise entitled to exercise such Option on the date employment terminated, until the earlier of: (i) at least six months from the date of termination, if termination was caused by such Option Holder’s death or “permanent
and total disability” (within the meaning of Section 22(e)(3) of the Code), (ii) at least 30 days from the date of termination, if termination was caused other than by such Option Holder’s death or “permanent and total
disability” (within the meaning of Section 22(e)(3) of the Code) and (iii) the Option expiration date. 

  

	2.	Additional Limitations on Timing of Awards.  

 No Option granted to a California
Option Holder shall become exercisable, vested or realizable, as applicable to such Option, unless the US Sub-Plan has been approved by the holders of a majority of the Company’s outstanding voting securities by the later of (i) within
12 months before or after the date the US Sub-Plan was adopted by the Directors or (ii) prior to or within 12 months of the granting of any Option to a California Option Holder. 

  
 22EX-4.4

 Exhibit 4.4 

OPTION AGREEMENT 
 THIS
AGREEMENT CERTIFICATE IS IMPORTANT AND SHOULD BE KEPT IN A SAFE PLACE 
 To: 

Date: [             ] 

Dear  [             ] 

Zeus Inc, Replacement Unapproved Option 
 BACKGROUND

  

	A	NaturalMotion Limited granted you (the “Option Holder”) on [—] an unapproved option to acquire [—]
shares in NaturalMotion Limited [(the “Original Option”) on the terms of, an option agreement dated [—] and subject to, the rules of [the NaturalMotion Option Plan 2012].

  

	B	The Option Holder wishes to surrender the Original Option in consideration of the grant of an option by Zeus, Inc. (the “Company”) on the terms set out in this Agreement. 

 

	C	The Company wishes to grant an unapproved option to the Option Holder over [•] shares in the Company (the “Replacement Option”) in consideration of the release of the Original Option on the terms
set out in this Agreement. The Replacement Option is being granted under the Zeus, Inc. 2011 Equity Incentive Plan (the “Company Plan”) on the terms of, and subject to, this Agreement and the rules set out on Schedule 1 (the
“Rules”). Upon exercise of the Replacement Option, Company shares will be issued to you under the Company Plan. 

 AGREEMENT

  

	1	In consideration of the release of the Original Option under clause 2, the Company hereby grants to the Option Holder the Replacement Option on the terms of this Agreement and the Rules. The Date of Grant of the
Replacement Option shall be deemed to be the same as the date of grant of the Original Option. 

  

	2	In consideration of the grant of the Replacement Option under clause 1, the Option Holder releases all rights the Option Holder has or may have under the Original Option. 

 

	3	The Rules are legally binding and are incorporated in the terms of your Replacement Option. They reflect the rules of the [NaturalMotion Limited Option Plan 2012] save that references to NaturalMotion Limited and shares
in NaturalMotion Limited are replaced by references to the Company and its shares. Terms not otherwise defined in this Option Agreement shall have the meanings set out in the Rules. 

 

	4	Details of your Replacement Option are as follows: 

  

	 	•	 	number of shares subject to your Replacement Option                  [     ] Company shares 

 

	 	•	 	Exercise Price under your Replacement Option                 $[             ]
per Company share 

  

	 	•	 	Date of Grant of your Replacement Option [insert date of grant of Original Option] 

  

	 	•	 	Dates on which your Option may be exercised                             See
Schedule 2 

  

	5	Your Replacement Option is exercisable only in accordance with the Rules. In particular, the Replacement Option is ordinarily only exercisable if the conditions set out in the attached schedule have been satisfied
and then only in relation to that part of the Replacement Option which has vested in accordance with the attached schedule, which reflects the vesting schedule of the Original Option. 

 

	6	The Rules include provisions to allow exercise of the Replacement Option in certain circumstances (subject to the satisfaction of the conditions). These circumstances include death, injury, disability, redundancy,
retirement, relocation abroad and takeover, reconstruction, amalgamation or winding-up of the Company. 

  
 1 

	7	The Replacement Option may not be exercised after the tenth anniversary of the original Date of Grant. The shares issued or transferred to you following your exercise of the Replacement Option will be subject to certain
restrictions details of which are set out in Schedule 3 to this Agreement. Where the shares you acquire are subject to restrictions, you may be required under rule 12.4 to sign an election as a condition of exercise such that the restrictions are
ignored in valuing the shares at the time of exercise. 

  

	8	Your Replacement Option shall be exercisable by delivery to the Company of the Notice of Exercise which is attached, together with payment for the shares and all tax and national insurance which is due.

  

	9	Income tax and national insurance contributions may become due, either directly or indirectly, as a result of the exercise of your Replacement Option. If so, you will be required to make payment to the Company or your
employing company of any income tax and national insurance contributions (employer and employee) due that your employer is required to collect and pay over to the HM Revenue & Customs for or on your behalf. You will not be allowed to
exercise the Replacement Option until you make such payment, or enter into arrangements for such payment to the satisfaction of the Company. 

  

	10	Your Replacement Option is personal to you and, other than in the event of your death, is not transferable and will lapse immediately should you purport to transfer, charge or otherwise alienate the option.

  

	11	Counterparts 

 This Deed may be executed in one or more counterparts and by the parties
on separate counterparts, but shall not be effective until each party has executed at least one counterpart. Each counterpart shall constitute an original of this Deed, and all the counterparts shall together constitute the same instrument. 

  
 2 

 EXECUTED by the Company and the option holder as a deed and delivered on
[            ] 2014. 
 [Add Execution Clause for Zeus,
Inc] 
  

			
	 SIGNED as a DEED
	  	            )
	 by [name of option holder ]
	  	            )
	 in the presence of:
	  	            )

  

			
	Witness:	 	Signature:
		
		 	Name:
		
		 	Address:
		
		 	Occupation:

  
 3 

 SCHEDULE 1 

The Rules 

  
 4 

 SCHEDULE 2 

Conditions of Exercise 
 The Replacement
Option is exercisable subject to compliance with the following conditions: 
  

	1.	National Insurance Contributions (“NIC”) 

 The Replacement Option may not be
exercised unless you have beforehand paid to the Company or your employing company if different an amount sufficient to discharge all of any employers’ national insurance contribution liability which would arise as a result of the exercise of
the option (“the Employer’s NIC”). In executing this Option Agreement you are agreeing to pay the Employer’s NIC. 
  

	2.	Tax elections 

 If requested by the Company, you may be required under rule 12.4 to sign
the following elections as a condition of exercise of the Replacement Option in whole or in part: 
  

	 	(i)	an election under section 165 of the Taxation of Chargeable Gains Act 1992 to hold over any capital gains arising on the transfer of shares on exercise of the Replacement Option, such that any chargeable gains arising
on disposal of the shares acquired will include any such gain held-over; and 

  

	 	(ii)	an election under section 431 Income Tax (Earnings and Pensions) Act 2003 to disapply the provisions of Chapter 2 of Part 7 ITEPA 2003 in full such that the existence of restrictions attaching to the shares is
disregarded when calculating the value of the shares on exercise. 

  

	3.	Vesting 

 [Subject to the achievement of the conditions set out in the Option [Agreement]
and the attached schedule], the Option will become exercisable as to [25% on the completion of 12 months from the Date of Grant and a further 2.08% per month thereafter, such that 100% of the Option may vest on the expiry of 48 months from the
Date of Grant]. 

  
 5 

 SCHEDULE 3 

Restrictions on Shares 
 Shares issued upon
exercise of the Replacement Option will be subject to all relevant provisions of applicable law, including, without limitation, the U.S. Securities Act of 1933, as amended (and the rules and regulations thereunder), the U.S. Securities Exchange Act
of 1934, as amended (and the rules and regulations thereunder), and the requirements of any stock exchange upon which such shares may then be listed (collectively, “Applicable Law”). In no event shall any shares be issued on exercise of a
Replacement Option in violation of Applicable Law. In the event of any such violation, the Company and the Option Holder will cooperate in good faith to endeavour to meet the requirements of Applicable Law in a manner which preserves to the greatest
extent possible the intent and purposes of the Replacement Option. 

  
 6

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