Document:

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                                                               Exhibit 10.18

                               ADVISORY Agreement

         Agreement (the "Agreement") dated as of March ___, 2003, by and among
Scores Holding Company Inc. and its subsidiaries (the "Company"), Maximum
Ventures Inc. ("MVI") and Jackson Steinem, Inc. ("JSI" and together with MVI the
"Advisor").

                              W I T N E S S E T H:

         WHEREAS, the Company desires to retain the Advisor and the Advisor
desires to be retained by the Company pursuant to the terms and conditions
hereinafter set forth:

         NOW, THEREFORE, in consideration of the foregoing and the mutual
promises and covenants herein contained, it is hereby agreed as follows:

         SECTION 1. Retention. (a) The Company hereby retains the Advisor on a
non-exclusive basis to perform the services set forth in paragraph (b) below
during the two (2) year period, which shall be renewable upon written agreement
of the parties for additional six-month periods (the initial two-year period and
any renewals thereof, the "Term"), commencing on the date hereof, and the
Advisor hereby accepts such retention and shall perform for the Company the
duties described herein, faithfully and to the best of its ability. During the
Term, the Advisor shall report directly to the President of the Company or such
other senior officer of the Company as shall be designated by the President of
the Company.

         (b) The Advisor shall serve as a business advisor to the Company and
render such advice and services to the Company as may be reasonably requested by
the Company including, without limitation, equity and/or debt financings,
strategic planning, merger and acquisition possibilities and business
development activities including, without limitation, the following:

                  (i) study and review of the business, operations, and
historical financial performance of the Company (based upon management's
forecast of financial performance) so as to enable the Advisor to provide advice
to the Company;

                  (ii) assist the Company in attempting to formulate the best
strategy to meet the Company's working capital and capital resource needs;

                  (iii) assist in the formulation of the terms and structure of
any reasonable proposed business combination transaction involving the Company;

                  (iv) assist in the presentation to the Board of Directors of
the Company of any proposed transaction;

                  (v) advise the Company on the possible reaction of the
financial community to any transaction and assist in determining the best means
of communicating any transaction to the financial community;

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                  (vi) assist the Company in the preparation of press releases
and other communications with the investment community;

                  (vii) if the Company's securities are publicly traded, act as
a liaison between the Company and various financing participants/shareholders
who own, in the aggregate, a significant number of shares of the Common Stock
including warrants to purchase shares of the Common Stock, as disclosed in the
Company's filing with the Securities and Exchange Commission and required state
securities filings;

                  (viii) introduce the Company to potential lenders of funds as
well as to potential investors (whether such investment is in the form of debt
and/or equity financing or some combination thereof);

                  (ix) oversee such national corporate awareness programs as may
be designed in order to articulate advantages of Company products and help
assist the business and investment community to better understand the potential
market opportunities for the Company's business;

                  (x) assist the Company in having its securities listed on a
national exchange by meeting both the quantitative and qualitative requirements
required by Marketplace Rules 4310 and 4350 including, but not limited to,
requirements relating to (A) net tangible assets or market capitalization or net
income, (B) public float, (C) market-makers, (D) shareholders, (E) corporate
governance requirements and (F) related requirements and such additional
requirements relating, but not limited to, (1) independent directors, (2) audit
committee and charter and (3) matters relating to Marketplace Rule 4350;

                  (xi) if the Company's Common Stock is listed on a national
exchange, assist the Company in continuously maintaining such listing; and

                  (xii) generally, and to the extent practicable, applicable and
permissible, (A) advise and assist the Company in developing and establishing a
business identity and image for the Company in the financial community and
creating the foundation for subsequent financial public relations efforts, (B)
advise and assist the Company in communicating appropriate information regarding
its plans, strategy and personnel to the financial community; (C) assist and
advise the Company with respect to its (1) stockholder and investor relations,
(2) relations with brokers, dealers, analysts and other investment
professionals, and (3) financial public relations generally, (D) perform the
functions generally assigned to investor/stockholder relations and public
relations departments in major corporations, (E) upon the Company's approval,
(1) disseminate information regarding the Company to shareholders, brokers,
dealers, other investment community professionals and the general investing
public and (2) conduct meetings with brokers, dealers, analysts and other
investment professionals to advise them of the Company's plans, goals and
activities and (F) otherwise perform as the Company's financial relations and
public relations consultant.

         SECTION 2. Compensation. (a) The Company shall pay to the Advisor a
retainer fee consisting of such number of shares of the Company's common stock
(the "Common Stock"), which shares shall be restricted solely in accordance with
the Securities Act of 1933, as amended (the "Restricted Common Stock"), as shall

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equal the quotient obtained by dividing nine and nine-tenths percent (9.9%) of
the outstanding shares of the Common Stock, excluding such number of shares of
the Common Stock to be cancelled in connection with the sale of Go West
Entertainment, Inc., a wholly-owned subsidiary of the Company, by four (4) (each
an "Advisory Fee" and collectively, the "Total Advisory Fee"); provided,
however, that, if none of the transactions referred in subparagraphs (b), (c)
and (d) of this Section 2 occur within one (1) year from the date hereof, the
Advisor may be required, at the option of the Company, to return such number of
shares of the Restricted Common Stock as shall equal ten percent (10%) of the
Advisory Fee received by the Advisor. The Advisory Fee shall be issued and
delivered to the Advisor simultaneously with the execution of this Agreement.

                  (b) The Company shall pay to the Advisor an Advisory Fee upon
the full conversion of the Company's 1% Convertible Debenture Due July 30, 2007
issued to HEM Mutual Assurance Fund Limited on July 31, 2002.

                  (c) If the Advisor introduces the Company to any source,
whether as principal or agent (the "Advisor Source"), that provides the Company
with any financing, or series of financings which in the aggregate total One
Million Five Hundred Thousand Dollars ($1,500,000.00), then the Company shall
pay to the Advisor an Advisory Fee upon the Company's execution of an agreement
for the financing. For any and all financings over and above $1,500,000.00, the
Company will pay the Advisor the applicable fees in accordance with this Section
2.

                  (d) Upon the Company's receipt of an executed letter of intent
of an Advisor Source to provide financing in an amount equal to not less than
the minimum down payment amount and not in excess of the full purchase price
required for the Company's acquisition of an adult entertainment club in the
South Florida vicinity (the "South Florida Club"), on terms acceptable to the
Company, the Company shall pay to the Advisor (i) an Advisory Fee and (ii) such
number of shares of the common stock of the corporation that will own such club
(the "South Florida Club Corp.") as shall equal ten percent (10%) of the total
outstanding shares of the South Florida Club Corp.'s common stock (the "South
Florida Club Fee").

                  (e) If an Advisor Source provides the Company with any
financing or initiates any strategic alliance or joint venture for the Company
(collectively, a "Transaction"), the Company shall pay the Advisor (i) a cash
fee in an amount equal to six percent (6%) of the total gross proceeds of any
and all debt financings and (ii) a cash fee in an amount equal to ten percent
(10%) of the total gross proceeds of any and all equity financings (the
"Transaction Fee").

                  (f) If an Advisor Source provides the Company with any
financing to acquire any adult entertainment club (the "Other Club") that may or
may not be owned by the Company but will do business using a name containing the
word "Scores, " the Company shall pay the Advisor a fee consisting of (i) cash
in an amount equal to ten percent (10%) of the total gross proceeds of the
financing for the Other Club and (ii) such number of shares of the common stock
of the corporation that will own such club (the "Other Club Corp.") as shall
equal ten percent (10%) of the total outstanding shares of the Other Club
Corp.'s common stock (the "Other Club Fee").

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                  (g) If the Advisor introduces the Company to a merger
candidate or facilitates a merger or acquisition with a public or private
company (the "Merger"), the Company shall pay the Advisor a fee consisting of
(i) ten percent (10%) of all cash consideration the Company receives or provides
pursuant to a Merger and (ii) ten percent (10%) of all securities issued and/or
received by the Company upon the closing of said Merger (the "Merger Fee"). In
the event the Company is not the surviving entity of the Merger, then the
company that is the surviving entity shall issue the securities.

                  (h) Each Advisor Source introduced to the Company under
Section 2 on the date of this Agreement shall be listed in Schedule A annexed
hereto and made a part hereof. Subsequent to the date of this Agreement and
immediately upon the Advisor's introduction of an Advisor Source to the Company,
the Advisor shall amend Schedule A to include each additional Advisor Source and
deliver such amended Schedule A to the Company within ten (10) days of such
introduction.

                  (i) In the event the Advisor earns three of the four Advisory
Fees and

                           (i) if the Company is introduced to any investor,
merger candidate, strategic alliance or joint venture
(individually, an "Investor") that is represented by a third-party that is an
investment banker, financial advisor, financial consultant or broker/dealer
(individually, a "Third Party") that is entitled to receive a fee in connection
with a transaction (the "Third Party Transaction"), the Company may enter into
such transaction; provided, however, that the Company shall pay the Advisor a
fee equal to twenty five percent (25%) of the total fee due the Third Party (the
"Third Party Transaction Fee");

                           (ii) each Third Party and respective Investor under
this Section 2 (i) that the Company is in discussions
with on the date of this Agreement shall be listed in Schedule B annexed hereto
and made a part hereof. Subsequent to the date of this Agreement and immediately
upon the Company's introduction to an Investor by a Third Party, the Company
shall amend Schedule B to include each additional Third Party and respective
Investor and deliver such amended Schedule B to the Advisor within five (5) days
of such introduction; and

                           (iii) Section 2 (i) (i) shall not apply where the
third party is not an investment banker, financial
advisor, financial consultant or broker/dealer (individually, a "Non-financial
Third Party"). Each Non-financial Third Party and respective investor
(individually, a "Non-financial Third Party Investor") that the Company is in
discussions with on the date of this Agreement shall be listed in Schedule C
annexed hereto and made a part hereof. Subsequent to the date of this Agreement
and immediately upon the Company's introduction to a Non-financial Third Party
Investor by a Non-financial Third Party, the Company shall amend Schedule C to
include each additional Non-financial Third Party and respective Non-financial
Investor and deliver such amended Schedule C to the Advisor within five (5) days
of such introduction.

                  (j) If the Company is introduced to an Advisor Source who
enters into a revenue-producing contract, fee-sharing arrangement, or similar
agreement with the Company, the Company agrees to pay to the Advisor a fee equal
to ten percent (10%) of total gross proceeds of any such agreements (the
"Agreement Fee"). This obligation shall survive for a period of two (2) years
from the date of execution of said agreement, and Company further agrees to form
a "lock box" or attorney's escrow account at Kaplan Gottbetter & Levenson, LLP,

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or its successors and/or assigns ("KGL"), for distribution of said revenues
accordingly.

                  (k)Except as otherwise provided herein,

                           (i) all fees due to the Advisor hereunder shall have
no offsets, are non-refundable, non-cancelable and
shall be free and clear of any and all encumbrances;

                           (ii) all cash fees due the Advisor hereunder shall be
paid to the Advisor immediately upon closing of any
Advisory Fee, South Florida Club Fee, Transaction Fee, Other Club Fee, Merger
Fee, Third Party Transaction Fee, Right of First Refusal Fee, and Agreement Fee
(collectively, the "Fee Transaction") by wire transfer of immediately available
funds from the proceeds of the Fee Transaction, either directly or from the
formal or informal escrow arrangement established for the Fee Transaction
(collectively, the "Closing Agent"), pursuant to the wire transfer instructions
of the Advisor;

                           (iii) all securities fees due the Advisor hereunder
shall be made via DTC or the DWAC system, or by
certified certificates, as applicable, and shall be delivered to the Advisor
from the Closing Agent immediately upon closing of any Fee Transaction;

                           (iv) all securities fees due the Advisor hereunder
shall be duly issued, fully-paid (exclusive of warrants
or options) and non-assessable and shall be in the same form, with the same
terms and conditions as the securities provided to the Company pursuant to any
Fee Transaction; and

                           (v) all fees due the Advisor hereunder to be paid in
shares of the Common Stock and warrants and/or options
to purchase shares of the Common Stock (collectively, the "Registerable Stock")
shall be duly issued, fully-paid (exclusive of warrants or options),
non-assessable and will be subject to normal anti-dilution provisions.
Notwithstanding anything otherwise contained herein, if the Company files a
registration statement on Form SB-2, S-3, S-4 or similar registration statement
and in compliance with any and all federal and state securities laws, the
Company agrees that it shall provide piggyback registration rights and register
the Registerable Stock, in the name(s) of and to the account(s) designated by
the Advisor. The Company agrees to pay all costs associated with registering the
Registerable Stock for resale.

                  (l) The Company authorizes and directs the Closing Agent to
distribute directly or from escrow any and all fees due the Advisor hereunder.
The Company agrees that such fees and the manner of payment and delivery as
herein provided shall be included in the documentation of any Fee Transaction.

                  SECTION 3. Expenses. The Company shall reimburse the Advisor
for all out-of-pocket expenses incurred by the Advisor in connection with its
duties hereunder, including but not limited to the Advisor's due diligence
activities with respect to the Company. Any such expenses shall require the
prior written approval of the Company and shall be evidenced by written
documentation prior to reimbursement. Reimbursement by the Company to the
Advisor will be made within thirty (30) days of the Company's receipt of said
documentation.

                  SECTION 4. Termination Fee. Provided that the Advisor is
proceeding in good faith at all times, the Company warrants that it will not

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terminate this Agreement for any reason unless such termination is made pursuant
to Section 5 of this Agreement. The Company also warrants that it will not
terminate, cancel or rescind any agreements, term sheets or letters of intent
pursuant to any merger, financing or transaction the Company enters into that
was facilitated by the Advisor unless such cancellation is made pursuant to
pertinent "out clauses" of those respective documents ("Just Cause"). In the
event the Company elects not to proceed with a merger, financing or transaction
that was facilitated by the Advisor without just cause, the Company shall
immediately pay to the Advisor a termination fee equal to twenty-five percent
(25%) of the total fees that would have been paid to the Advisor had the
transaction been effected.

                  SECTION 5. Termination. This Agreement and the Advisor's
engagement hereunder shall not be terminated by Company under any circumstances
nor for any reason whatsoever, except if the Advisor has not earned the Total
Advisory Fee within one (1) year from the date of this Agreement. If the Company
terminates this Agreement, then the Company agrees to provide written notice as
provided for herein and all compensation due to Advisor pursuant to Section 2
above has been delivered to the Advisor from the Closing Agent. If the Company
fails to comply with the terms and conditions as provided in this Section 5,
then said termination is not valid and this Agreement will remain in full force
and effect until such compliance is complete.

                  SECTION 6. Confidential Information. The Advisor agrees that
during and after the Term, it will keep in strictest confidence, and will not
disclose or make accessible to any other person without the written consent of
the Company, the Company's products, services and technology, both current and
under development, promotion and marketing programs, lists, trade secrets and
other confidential and proprietary business information of the Company or any of
its clients and third parties including, without limitation, Proprietary
Information (as defined in Section 7) (all of the foregoing is referred to
herein as the "Confidential Information"). The Advisor agrees (a) not to use any
such Confidential Information for himself or others; and (b) not to take any
such material or reproductions thereof from the Company's facilities at any time
during the Term except, in each case, as required in connection with the
Advisor's duties hereunder.

                  Notwithstanding the foregoing, the parties agree that the
Advisor is free to use (a) information in the public domain not as a result of a
breach of this Agreement, (b) information lawfully received form a third party
who had the right to disclose such information and (c) the Advisor's own
independent skill, knowledge, know-how and experience to whatever extent and in
whatever way he wishes, in each case consistent with his obligations as the
Advisor and that, at all times, the Advisor is free to conduct any research
relating to the Company's business.

                  SECTION 7. Ownership of Proprietary Information. The Advisor
agrees that all information that has been created, discovered or developed by
the Company, its subsidiaries, affiliates, licensors, licensees, successors or
assigns (collectively, the "Affiliates") (including, without limitation,
information relating to the development of the Company's business created,
discovered, developed by the Company or any of its affiliates during the Term,
and information relating to the Company's customers, suppliers, advisors, and
licensees) and/or in which property rights have been assigned or otherwise

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conveyed to the Company or the Affiliates, shall be the sole property of the
Company or the Affiliates, as applicable, and the Company or the Affiliates, as
the case may be, shall be the sole owner of all patents, copyrights and other
rights in connection therewith, including without limitation the right to make
application for statutory protection. All the aforementioned information is
hereinafter called "Proprietary Information." By way of illustration, but not
limitation, Proprietary Information includes trade secrets, processes,
discoveries, structures, inventions, designs, ideas, works of authorship,
copyrightable works, trademarks, copyrights, formulas, improvements, inventions,
product concepts, techniques, marketing plans, merger and acquisition targets,
strategies, forecasts, blueprints, sketches, records, notes, devices, drawings,
customer lists, patent applications, continuation applications,
continuation-in-part applications, file wrapper continuation applications and
divisional applications and information about the Company's Affiliates, its
employees and/or advisors (including, without limitation, the compensation, job
responsibility and job performance of such employees and/or advisors).

                  All original content, proprietary information, trademarks,
copyrights, patents or other intellectual property created by the Advisor that
does not include any specific information relative to the Company's proprietary
information, shall be the sole and exclusive property of the Advisor.

                  SECTION 8. Indemnification. The Company represents that all
materials provided or to be provided to the Advisor or any third party regarding
the Company's financial affairs or operations are and shall be truthful and
accurate and in compliance with any and all applicable federal and state
securities laws. The Company agrees to indemnify and hold harmless the Advisor
and its advisors, professionals and affiliates, the respective directors,
officers, partners, members, managers, agents and employees and each other
person, if any, controlling the Advisor or any of its affiliates to the full
extent lawful, from and against all losses, claims, damages, liabilities and
expenses incurred by them (including reasonable attorneys' fees and
disbursements) that result from actions taken or omitted to be taken (including
any untrue statements made or any statement omitted to be made) by the Company,
its agents or employees which relate to the scope of this Agreement and the
performance of the services by the Advisor contemplated hereunder. The Advisor
will jointly and severally indemnify and hold harmless the Company and the
respective directors, officers, agents, affiliates and employees of the Company
from and against all losses, claims damages, liabilities and expenses that
result from bad faith, gross negligence or unauthorized representations of the
Advisor. Each person or entity seeking indemnification hereunder shall promptly
notify the Company, or the Advisor, as applicable, of any loss, claim, damage or
expense for which the Company or the Advisor, as applicable, may become liable
pursuant to this Section 8. No party shall pay, settle or acknowledge liability
under any such claim without consent of the party liable for indemnification,
and shall permit the Company or the Advisor, as applicable, a reasonable
opportunity to cure any underlying problem or to mitigate actual or potential
damages. The scope of this indemnification between the Advisor and the Company
shall be limited to, and pertain only to certain transactions contemplated or
entered into pursuant to this Agreement.

                  The Company or the Advisor, as applicable, shall have the
opportunity to defend any claim for which it may be liable hereunder, provided
it notifies the party claiming the right to indemnification in writing within
fifteen (15) days of notice of the claim.

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                  The rights stated pursuant to this Section 8 shall be in
addition to any rights that the Advisor, the Company, or any other person
entitled to indemnification may have in common law or otherwise, including, but
not limited to, any right to contribution.

                  SECTION 9. Notices. Any notice or other communication under
this Agreement shall be in writing and shall be deemed to have been duly given:
(a) upon facsimile transmission (with written transmission confirmation report)
at the number designated below; (b) when delivered personally against receipt
therefore; (c) one day after being sent by Federal Express or similar overnight
delivery; or (d) five (5) business days after being mailed registered or
certified mail, postage prepaid. The addresses for such communications shall be
as set forth below or to such other address as a party shall give by notice
hereunder to the other party to this Agreement.

     If to the Company:         Scores Holding Company Inc.
                                150 East 58th Street, 25th Floor
                                New York, NY 10155
                                Attn:  Richard Goldring
                                Tel:  (212) 421-9764
                                Fax:  (212) 421-9765

     With copies to:            Kaplan Gottbetter & Levenson, LLP,
                                or its successors and/or assigns
                                630 Third Avenue
                                New York, NY 10017
                                Telephone:  (212) 983-6900
                                Telecopy:  (212) 983-9210
                                Attention:  Mr. Adam Spencer Gottbetter

     If to the Advisor:         Maximum Ventures, Inc.
                                1175 Walt Whitman Road, Suite 100
                                Melville, New York  11747
                                Telephone:  (631) 424-9009
                                Telecopy:  (631) 424-9010
                                Attention: Mr. Abraham "Avi" Mirman, President

                                Jackson Steinem, Inc.
                                c/o Kaplan Gottbetter & Levenson, LLP, or its
                                successors and/or assigns
                                630 Third Avenue
                                New York, NY 10017
                                Telephone:  (212) 983-6900
                                Telecopy:  (212) 983-9210
                                Attention:  Adam S. Gottbetter, President

     If to KGL:                 Kaplan Gottbetter & Levenson, LLP, or its
                                successors and/or assigns
                                630 Third Avenue
                                New York, NY 10017
                                Telephone:  (212) 983-6900
                                Telecopy:  (212) 983-9210
                                Attention:  Mr. Adam Spencer Gottbetter

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                  SECTION 10. Status of Advisor. The Advisor shall be deemed to
be an independent contractor and, except as expressly provided or authorized in
this Agreement, shall have no authority to act for on behalf of or represent the
Company. This Agreement does not create a partnership or joint venture.

                  SECTION 11. Other Activities of Advisor. The Company
recognizes that the Advisor now renders and may continue to render financial
consulting and other investment banking services to other companies, which may
or may not conduct business and activities similar to those of the Company. The
Advisor shall not be required to devote its full time and attention to the
performance of its duties under this Agreement, but shall devote only so much of
its time and attention as it deems reasonable or necessary for such purposes.

                  SECTION 12. Successors and Assigns. This Agreement and all of
the provisions hereof shall be binding upon and inure to the benefit of the
parties hereto and their respective successors and permitted assigns. This
Agreement and any of the rights, interests or obligations hereunder may be
assigned by the Advisor without the prior written consent of the Company. This
Agreement and any of the rights, interests or obligations hereunder may not be
assigned by the Company without the prior written consent of the Advisor, which
consent shall not be unreasonably withheld.

                  SECTION 13. Severability of Provisions. If any provision of
this Agreement shall be declared by a court of competent jurisdiction to be
invalid, illegal or incapable of being enforced in whole or in part, the
remaining conditions and provisions or portions thereof shall nevertheless
remain in full force and effect and enforceable to the extent they are valid,
legal and enforceable, and no provision shall be deemed dependent upon any other
covenant or provision unless so expressed herein.

                  SECTION 14. Entire Agreement; Modification. This Agreement and
the schedules hereto contains the entire agreement of the parties relating to
the subject matter hereof, and the parties hereto and thereto have made no
agreements, representations or warranties relating to the subject matter of this
Agreement which are not set forth herein. No amendment or modification of this
Agreement shall be valid unless made in writing and signed by each of the
parties hereto.

                  SECTION 15. Non-Waiver. The failure of any party to insist
upon the strict performance of any of the terms, conditions and provisions of
this Agreement shall not be construed as a waiver or relinquishment of future
compliance therewith, and said terms, conditions and provisions shall remain in
full force and effect. No waiver of any term or condition of this Agreement on
the part of any party shall be effective for any purpose whatsoever unless such
waiver is in writing and signed by such party.

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                  SECTION 16. Remedies For Breach. The Advisor and Company
mutually agree that any breach of Sections 2, 4, 5, 6, 7, 8 or 9 of this
Agreement by the Advisor or the Company may cause irreparable damage to the
other party and/or their affiliates, and that monetary damages alone would not
be adequate and, in the event of such breach or threat of breach, the damaged
party shall have, in addition to any and all remedies at law and without the
posting of a bond or other security, the right to an injunction, specific
performance or other equitable relief necessary to prevent or redress the
violation of either party's obligations under such Sections. In the event that
an actual proceeding is brought in equity to enforce such Sections, the
offending party shall not urge as a defense that there is an adequate remedy at
law nor shall the damaged party be prevented from seeking any other remedies
that may be available to it. The defaulting party shall pay all attorney's fees
and costs incurred by the other party in enforcing this Agreement.

                     SECTION 17.  Governing Law.  The parties hereto
acknowledge that the transactions contemplated by this Agreement bear a
reasonable relation to the state of New York. This Agreement shall be governed
by, and construed and interpreted in accordance with, the internal laws of the
state of New York without regard to such state's principles of conflicts of
laws. The parties irrevocably and unconditionally agree that the exclusive place
of jurisdiction for any action, suit or proceeding ("Actions") relating to this
Agreement shall be in the state and/or federal courts situate in the county and
state of New York. Each party irrevocably and unconditionally waives any
objection it may have to the venue of any Action brought in such courts or to
the convenience of the forum. Final judgment in any such Action shall be
conclusive and may be enforced in other jurisdictions by suit on the judgment, a
certified or true copy of which shall be conclusive evidence of the fact and the
amount of any indebtedness or liability of any party therein described. Service
of process in any Action by any party may be made by serving a copy of the
summons and complaint, in addition to any other relevant documents, by
commercial overnight courier to any other party at their address set forth in
this Agreement.

                  SECTION 18. Headings. The headings of the Sections are
inserted for convenience of reference only and shall not affect any
interpretation of this Agreement.

                  SECTION 19. Counterparts. This Agreement may be executed in
counterpart signatures, each of which shall be deemed an original, but all of
which, when taken together, shall constitute one and the same instrument, it
being understood that both parties need not sign the same counterpart. In the
event that any signature is delivered by facsimile transmission, such signature
shall create a valid and binding obligation of the party executing (or on whose
behalf such signature is executed) the same with the same force and effect as if
such facsimile signature page were an original thereof.

                      Signature Page to Immediately Follow

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                  IN WITNESS WHEREOF, the parties hereto have executed this
Agreement as of the day and year first written above.

                                     SCORES HOLDING COMPANY INC.

                                     By: /s/ Richard Goldring
                                       ---------------------------------
                                            Richard Goldring, President

                                     MAXIMUM VENTURES, INC.

                                     By: /s/ Abraham Mirman
                                         -------------------------------
                                         Abraham  (Avi)Mirman, President

                                     JACKSON STEINEM, INC.

                                     By: /s/ Adam S. Gottbetter
                                         -------------------------------
                                            Adam S. Gottbetter, President

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                                                               Exhibit 10.20

                             STOCK OPTION AGREEMENT

         This Stock Option Agreement is made as of October 22, 2002 by and
between Scores Holding Company, Inc. (the "Corporation"), and Richard Goldring
(the "Optionee").

                                                               RECITALS
         A. Optionee is the Corporation's president and CEO. In further
consideration of Optionee's employment with the Company, the Corporation's board
of directors has agreed to grant stock options to the Optionee to purchase
shares of the Corporation's common stock (the "Shares"). The stock options
granted herein are not "incentive stock options" under Section 422 of the
Internal Revenue Code of 1986, as amended.

NOW THEREFORE, specifically incorporating these recitals herein, it is agreed as
follows:

                                    AGREEMENT

                                GRANT OF OPTIONS

         NUMBER OF SHARES. Subject to the terms and conditions of this
Agreement, the Corporation grants to Optionee, Options to purchase from the
Corporation four hundred thousand (400,000) shares (the "Option Shares").

         EXERCISE PRICE. Each Option Share is exercisable at a price of US $.56
per share (the "Option Price") which is the closing price for the stock on the
OTC Bulletin Board on the date of grant.

         TERM. The Expiration Date for all Options shall be March 31, 2013.
         VESTING. The Options granted herein fully vest upon issuance.
         CONDITIONS OF OPTION. The Options may be exercised immediately upon
vesting, subject to the terms and conditions as set forth in this Agreement.

                               EXERCISE OF OPTION

         DATE EXERCISABLE. The Options shall become exercisable by Optionee in
accordance with Section 1.4 above.

         MANNER OF EXERCISE OF OPTIONS AND PAYMENT FOR COMMON STOCK.
The Options may be exercised by the Optionee, in whole or in part, by giving
written notice to the Secretary of the Corporation, setting forth the number of
Shares with respect to which Options are being exercised. The purchase price of
the Option Shares upon exercise of the Options by the Optionee shall be paid in
full in cash. STOCK CERTIFICATES. Promptly after any exercise in whole or in
part of the Options by Optionee, the Corporation shall deliver to Optionee a
certificate or certificates for the number of Shares with respect to which the
Options were so exercised, registered in Optionee's name.

                               NONTRANSFERABILITY
         RESTRICTION. The Options are not transferable by Optionee.

                   NO RIGHTS AS SHAREHOLDER PRIOR TO EXERCISE

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         Optionee shall not be deemed for any purpose to be a shareholder of
Corporation with respect to any shares subject to the Options under this
Agreement to which the Options shall not have been exercised.

                                   ADJUSTMENTS
         NO EFFECT ON CHANGES IN CORPORATION'S CAPITAL STRUCTURE. The existence
of the Options shall not affect in any way the right or power of the Corporation
or its shareholders to make or authorize any adjustments, recapitalization,
reorganization, or other changes in the Corporation's capital structure or its
business, or any merger or consolidation of the Corporation, or any issue of
bonds, debentures, preferred or preference stocks ahead of or affecting the
Option Shares, or the dissolution or liquidation of the Corporation, or any sale
or transfer of all or any part of its assets or business, or any other corporate
act or proceeding, whether of a similar character or otherwise.
         ADJUSTMENT TO OPTION SHARES. The Option Shares are subject to
adjustment upon recapitalization, reclassification, consolidation, merger,
reorganization, stock dividend, reverse or forward stock split and the like. If
the Corporation shall be reorganized, consolidated or merged with another
corporation, Optionee shall be entitled to receive upon the exercise of the
Option the same number and kind of shares of stock or the same amount of
property, cash or securities as Optionee would have been entitled to receive
upon the happening of any such corporate event as if Optionee had been,
immediately prior to such event, the holder of the number of Shares covered by
the Option.

                            MISCELLANEOUS PROVISIONS
         DISPUTES. Any dispute or disagreement that may arise under or as a
result of this Agreement, or any question as to the interpretation of this
Agreement, may be determined by the Corporation's Board of Directors in its
absolute and uncontrolled discretion, and any such determination shall be final,
binding, and conclusive on all affected persons.
         NOTICES. Any notice that a party may be required or permitted to give
to the other shall be in writing, and may be delivered personally, by overnight
courier or by certified or registered mail, postage prepaid, addressed to the
parties at their current principal addresses, or such other address as either
party, by notice to the other, may designate in writing from time to time.

         LAW GOVERNING. This Agreement shall be governed by and construed in
accordance with the laws of the State of New York.
         TITLES AND CAPTIONS. All section titles or captions contained in this
Agreement are for convenience only and shall not be deemed part of the context
nor effect the interpretation of this Agreement.
         ENTIRE AGREEMENT. This Agreement contains the entire understanding
between the parties and supersedes any prior understandings and agreements
between them respecting the subject matter of this Agreement.
         AGREEMENT BINDING. This Agreement shall be binding upon the heirs,
executors, administrators, successors and assigns of the parties hereto.
         PRONOUNS AND PLURALS. All pronouns and any variations thereof shall be
deemed to refer to the masculine, feminine, neuter, singular, or plural as the
identity of the person or persons may require.
         FURTHER ACTION. The parties hereto shall execute and deliver all
documents, provide all information and take or forbear from all such action as
may be necessary or appropriate to achieve the purposes of the Agreement.

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         PARTIES IN INTEREST. Nothing herein shall be construed to be to the
benefit of any third party, nor is it intended that any provision shall be for
the benefit of any third party.
         SAVINGS CLAUSE. If any provision of this Agreement, or the application
of such provision to any person or circumstance, shall be held invalid, the
remainder of this Agreement, or the application of such provision to persons or
circumstances other than those as to which it is held invalid, shall not be
affected thereby.

         IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first above written.

SCORES HOLDING COMPANY, INC.

By:   /s/ William Osher
   -----------------------------
      Name:     William Osher
      Title:    Vice President

The undersigned Optionee hereby acknowledges receipt of an executed original of
this Stock Option Agreement, accepts the Options granted thereunder, and agrees
to the terms and conditions thereof.

OPTIONEE

/s/ Richard Goldring
--------------------------------
Richard Goldring

<PAGE>

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