Document:

exv10w8

 

Exhibit 10.8

EXECUTION
COPY

 

ASSET PURCHASE AGREEMENT

 

among

SMARTNAME, LLC,

THE MEMBERS OF SMARTNAME, LLC,

NAMEMEDIA, INC.

and

DOMAIN PARKING SERVICES, LLC

Dated as of September 1, 2006

 

 

TABLE OF CONTENTS

	 	 	 	 	 
	ARTICLE I DEFINITIONS
	 	 	1	 
	 
	 	 	 	 
	SECTION 1.01 Certain Defined Terms
	 	 	1	 
	SECTION 1.02 Definitions
	 	 	9	 
	SECTION 1.03 Interpretation and Rules of Construction
	 	 	11	 
	 
	 	 	 	 
	ARTICLE II PURCHASE AND SALE
	 	 	11	 
	 
	 	 	 	 
	SECTION 2.01 Purchase and Sale of Assets
	 	 	11	 
	SECTION 2.02 Assumption and Exclusion of Liabilities
	 	 	13	 
	SECTION 2.03 Purchase Price; Intended Tax Treatment; Allocation of Purchase Price
	 	 	15	 
	SECTION 2.04 Closing
	 	 	15	 
	SECTION 2.05 Closing Deliveries by the Seller
	 	 	16	 
	SECTION 2.06 Closing Deliveries by the Purchaser
	 	 	16	 
	SECTION 2.07 Adjustments to the Purchase Price
	 	 	17	 
	SECTION 2.08 Claims Escrow Deposit
	 	 	19	 
	 
	 	 	 	 
	ARTICLE III REPRESENTATIONS AND WARRANTIES OF THE SELLER
	 	 	19	 
	 
	 	 	 	 
	SECTION 3.01 Organization, Authority and Qualification
	 	 	19	 
	SECTION 3.02 No Subsidiaries or Other Interests
	 	 	20	 
	SECTION 3.03 Capitalization
	 	 	20	 
	SECTION 3.04 No Conflict
	 	 	20	 
	SECTION 3.05 Consents and Approvals
	 	 	21	 
	SECTION 3.06 Financial Information
	 	 	21	 
	SECTION 3.07 Absence of Undisclosed Liabilities
	 	 	21	 
	SECTION 3.08 Receivables
	 	 	21	 
	SECTION 3.09 No Traffic Manipulation
	 	 	22	 
	SECTION 3.10 Conduct in the Ordinary Course; Absence of Certain Changes, Events and
Conditions
	 	 	22	 
	SECTION 3.11 Litigation
	 	 	24	 
	SECTION 3.12 Compliance with Laws
	 	 	24	 
	SECTION 3.13 Environmental Matters
	 	 	25	 
	SECTION 3.14 Contracts
	 	 	25	 
	SECTION 3.15 Intellectual Property
	 	 	27	 
	SECTION 3.16 Real Property
	 	 	28	 
	SECTION 3.17 Tangible Personal Property
	 	 	28	 
	SECTION 3.18 Assets
	 	 	29	 
	SECTION 3.19 Customers
	 	 	29	 
	SECTION 3.20 Employee Benefit Matters
	 	 	30	 
	SECTION 3.21 Labor Matters
	 	 	31	 
	SECTION 3.22 Key Employees
	 	 	32	 
	SECTION 3.23 Certain Interests
	 	 	32	 
	SECTION 3.24 Taxes
	 	 	32	 

i 

 

	 	 	 	 	 
	SECTION 3.25 Insurance
	 	 	33	 
	SECTION 3.26 Certain Business Practices
	 	 	33	 
	SECTION 3.27 Brokers
	 	 	34	 
	SECTION 3.28 Disclaimer
	 	 	34	 
	 
	 	 	 	 
	ARTICLE IV REPRESENTATIONS AND WARRANTIES OF THE PURCHASER AND THE PARENT
	 	 	34	 
	 
	 	 	 	 
	SECTION 4.01 Organization and Authority of the Purchaser
	 	 	34	 
	SECTION 4.02 No Conflict
	 	 	35	 
	SECTION 4.03 Governmental Consents and Approvals
	 	 	35	 
	SECTION 4.04 Litigation
	 	 	35	 
	SECTION 4.05 Brokers
	 	 	36	 
	 
	 	 	 	 
	ARTICLE V ADDITIONAL AGREEMENTS
	 	 	36	 
	 
	 	 	 	 
	SECTION 5.01 Conduct of Business Prior to the Closing
	 	 	36	 
	SECTION 5.02 Access to Information
	 	 	37	 
	SECTION 5.03 Confidentiality
	 	 	38	 
	SECTION 5.04 Regulatory and Other Authorizations; Notices and Consents
	 	 	40	 
	SECTION 5.05 Notice of Developments
	 	 	41	 
	SECTION 5.06 No Solicitation or Negotiation
	 	 	42	 
	SECTION 5.07 Use of Intellectual Property
	 	 	42	 
	SECTION 5.08 Non-Competition
	 	 	42	 
	SECTION 5.09 Indebtedness
	 	 	43	 
	SECTION 5.10 Commercially Reasonable Efforts; Further Action
	 	 	44	 
	SECTION 5.11 Pre-Closing Yahoo Receivables
	 	 	44	 
	 
	 	 	 	 
	ARTICLE VI EMPLOYEE MATTERS
	 	 	44	 
	 
	 	 	 	 
	SECTION 6.01 Offer of Employment
	 	 	44	 
	SECTION 6.02 No Third-Party Beneficiaries
	 	 	45	 
	 
	 	 	 	 
	ARTICLE VII TAX MATTERS
	 	 	45	 
	 
	 	 	 	 
	SECTION 7.01 Tax Cooperation and Exchange of Information
	 	 	45	 
	SECTION 7.02 Tax Elections
	 	 	46	 
	SECTION 7.03 Tax Certificates
	 	 	46	 
	 
	 	 	 	 
	ARTICLE VIII CONDITIONS TO CLOSING
	 	 	46	 
	 
	 	 	 	 
	SECTION 8.01 Conditions to Obligations of the Seller Parties
	 	 	46	 
	SECTION 8.02 Conditions to Obligations of the Purchaser and Parent
	 	 	47	 
	 
	 	 	 	 
	ARTICLE IX INDEMNIFICATION
	 	 	48	 
	 
	 	 	 	 
	SECTION 9.01 Survival of Representations and Warranties
	 	 	48	 
	SECTION 9.02 Indemnification by the Seller Parties; Limitations and Escrow
	 	 	49	 

ii 

 

	 	 	 	 	 
	SECTION 9.03 Indemnification by the Purchaser and the Parent
	 	 	51	 
	SECTION 9.04 Notice of Loss; Third Party Claims
	 	 	52	 
	SECTION 9.05 Tax Treatment of Indemnity Payments
	 	 	53	 
	 
	 	 	 	 
	ARTICLE X TERMINATION
	 	 	53	 
	 
	 	 	 	 
	SECTION 10.01 Termination
	 	 	53	 
	SECTION 10.02 Effect of Termination
	 	 	54	 
	ARTICLE XI GENERAL PROVISIONS
	 	 	54	 
	SECTION 11.01 Expenses
	 	 	54	 
	SECTION 11.02 Notices
	 	 	55	 
	SECTION 11.03 Public Announcements
	 	 	56	 
	SECTION 11.04 Severability
	 	 	56	 
	SECTION 11.05 Entire Agreement
	 	 	56	 
	SECTION 11.06 Assignment
	 	 	57	 
	SECTION 11.07 Amendment
	 	 	57	 
	SECTION 11.08 Waiver
	 	 	57	 
	SECTION 11.09 No Third Party Beneficiaries
	 	 	57	 
	SECTION 11.10 Specific Performance
	 	 	57	 
	SECTION 11.11 Governing Law
	 	 	58	 
	SECTION 11.12 Dispute Resolution
	 	 	58	 
	SECTION 11.13 Counterparts
	 	 	59	 

	 	 	 
	EXHIBITS
	 	 
	 
	 	 
	Exhibit A

	 	Form of Assignment of Contracts
	Exhibit B

	 	Form of Assignment of Intellectual Property
	Exhibit C

	 	Form of Assumption Agreement
	Exhibit D

	 	Form of Bill of Sale
	Exhibit E

	 	Form of Fischer Consulting Agreement
	Exhibit F

	 	Form of Fischer Domain Parking Agreement
	Exhibit G

	 	Form of Goldberger Consulting Agreement
	Exhibit H

	 	Form of Goldberger Domain Parking Agreement
	Exhibit I

	 	List of Transferred Domain Names
	Exhibit J

	 	Allocation Statement
	Exhibit K

	 	Form of Assignment of Domain Names
	Exhibit L

	 	Accounting Policy
	Exhibit M

	 	Form of Claims Escrow Agreement
	Exhibit N

	 	Form of Use and Access Agreement

iii 

 

DISCLOSURE SCHEDULE

	 	 	 
	1.01

	 	Certain Yahoo Matters
	2.01(b)(ix)

	 	Excluded Contracts
	3.03

	 	Capitalization
	3.04

	 	No Conflict
	3.05

	 	Consents and Approvals
	3.06

	 	Financial Statements
	3.07

	 	Undisclosed Liabilities
	3.08

	 	Receivables
	3.10

	 	Conduct in the Ordinary Course; Absence of Certain Changes, Events and Conditions
	3.11

	 	Litigation
	3.13

	 	Environmental and Other Permits and Licenses; Related Matters
	3.14

	 	Contracts
	3.15

	 	Intellectual Property
	3.17

	 	Tangible Personal Property
	3.18

	 	Assets
	3.19

	 	Customers
	3.20

	 	Employee Benefit Plans
	3.22

	 	Key Employees
	3.23

	 	Certain Interests
	3.24

	 	Taxes
	5.01

	 	Conduct of Business Prior to the Closing

iv 

 

ASSET PURCHASE AGREEMENT

          This Asset Purchase Agreement (this “Agreement”) is entered into as of September 1,
2006 among SmartName, LLC, a New Jersey limited liability company (the “Seller”), Ari
Goldberger and Lawrence Fischer (each, a “Seller Member” and collectively, the “Seller
Members”), NameMedia, Inc., a Delaware corporation ( “Parent”) and Domain Parking
Services, LLC, a Delaware limited liability company (the “Purchaser”).

          WHEREAS, the Seller Members own all of the issued and outstanding membership interests of the
Seller;

          WHEREAS, the Seller is engaged in the development, marketing, distribution, syndication and
sale of domain name parking and monetization services, including but not limited to displaying
advertising, sponsored results, search results, links or hyperlinks or other comparable results for
domain names and webpages mapped or linked to domain names (the “Business”), which is
currently operated under the URL and trade name “SmartName.com”; and

          WHEREAS, the Seller wishes to sell to the Purchaser, and the Purchaser wishes to purchase from
the Seller, substantially all of the Seller’s assets, including all right, title and interest of
the Seller in and to the property and assets of the Business, upon the terms and subject to the
conditions set forth in this Agreement;

          WHEREAS, Parent owns all of the issued and outstanding membership interests of the Purchaser;

          NOW, THEREFORE, in consideration of the promises and the mutual agreements and covenants
hereinafter set forth, and intending to be legally bound, the Seller, the Seller Members and the
Purchaser hereby agree as follows:

ARTICLE I

DEFINITIONS

          SECTION 1.01 Certain Defined Terms. For purposes of this Agreement:

          “Acquisition Documents” means this Agreement, the Ancillary Agreements and any
schedule, exhibit, certificate, report or other document delivered pursuant to this Agreement or
any of the Ancillary Agreements or in connection with the transactions contemplated hereby or
thereby.

          “Action” means any claim, action, suit, arbitration or proceeding by or before any
Governmental Authority.

          “Affiliate” means, with respect to any specified Person, any other Person that
directly, or indirectly through one or more intermediaries, controls, is controlled by, or is under
common control with, the specified Person. For purposes of clarification the term “Affiliate”
does not include the customers of the Seller that are also referred to as affiliate partners.

 

 

          “Ancillary Agreements” means the Bill of Sale, the Assumption Agreement, the
Assignment of Contracts, the Assignment of Intellectual Property, the Claims Escrow Agreement, the
Consulting Agreements, the Domain Parking Agreements, the Use and Access Agreement and the
Assignment of Domain Names.

          “Assignment of Contracts” means the Assignment of Contracts to be executed by the
Seller at the Closing, in substantially the form of Exhibit A.

          “Assignment of Intellectual Property” means the Assignment of Intellectual Property to
be executed by the Seller at the Closing, in substantially the form of Exhibit B.

          “Assumption Agreement” means the Assignment and Assumption Agreement to be entered
into by the Purchaser and the Seller at the Closing, substantially in the form of Exhibit
C.

          “Auditors” means Margolis & Company P.C., as certified public accountants for the
Seller.

          “Bill of Sale” means the Bill of Sale to be delivered by the Seller to the Purchaser
at the Closing, substantially in the form of Exhibit D.

          “Business Day” means any day that is not a Saturday, a Sunday or any other day on
which banks are required or authorized by Law to be closed in Boston, Massachusetts.

          “Business Intellectual Property” means the Owned Intellectual Property and the
Licensed Intellectual Property.

          “Business IP Agreements” means (a) licenses of Intellectual Property by the Seller to
third parties, (b) licenses of Intellectual Property by third parties to the Seller, (c) agreements
between the Seller and third parties relating to the development or use of Intellectual Property,
the development or transmission of data, or the use, modification, framing, linking, advertisement
or other practices with respect to Internet web sites and (d) consents, settlements, decrees,
orders, injunctions, judgments or rulings, in each case to the extent to which the Seller is a
party or, to the knowledge of the Seller, is bound, concerning the use, validity or enforceability
of Business Intellectual Property.

          “Claims” means any and all administrative, regulatory or judicial actions, suits,
petitions, appeals, demands, demand letters, claims, liens, notices of noncompliance or violation,
investigations, proceedings, consent orders or consent agreements.

          “Claims Escrow Agent” means EagleBank, Washington, DC.

          “Claims Escrow Deposit” means the sum of $2,062,500, which the Purchaser will deposit
in escrow with the Escrow Agent on the Closing Date in accordance with Section 2.08 as
partial security for the performance of the Seller Parties’ obligations under Section2.07(d)
(to the extent so elected by the Purchaser) and under Article IX of this Agreement.

          “Closing Date” means that date on which the Closing occurs.

2

 

          “Closing Date Cash Consideration” means the Base Cash Consideration plus (if
applicable) the Estimated Working Capital Surplus less (if applicable) the Estimated Working
Capital Shortfall.

          “Closing Working Capital” means the excess of (a) the accounts receivable of the
Seller (other than the Excluded Assets) over (b) the current trade accounts payable and accrued
expenses of the Seller (other than the Excluded Liabilities), in each case as set forth on the
Closing Balance Sheet.

          “Code” means the Internal Revenue Code of 1986, as amended, and the rules and
regulations thereunder.

          “Consulting Agreements” means the Fischer Consulting Agreement and the Goldberger
Consulting Agreement.

          “control” means, with respect to the relationship between two or more Persons, the
possession, directly or indirectly or as trustee, personal representative or executor, of the power
to direct or cause the direction of the affairs or management of a Person, whether through the
ownership of voting securities or as trustee, personal representative or executor or by contract,
credit arrangement or otherwise.

          “Conveyance Taxes” means all sales, use, value added, transfer, stamp, stock transfer,
real property transfer or gains and similar Taxes arising from the consummation of the transactions
contemplated by this Agreement.

          “Copyrights” means mask works, rights of publicity and privacy, and copyrights,
whether registered or unregistered, in works of authorship of any type, including Software,
registrations and applications for registration thereof throughout the world, all rights therein
provided by international treaties and conventions, all moral and common law rights thereto, and
all other rights associated therewith.

          “Disclosure Schedule” means the Disclosure Schedule attached hereto, dated as of the
date hereof, delivered by the Seller to the Purchaser in connection with this Agreement.

          “Domain Names” means those domain names owned by the Seller or its Affiliates listed
on Exhibit I hereto (including, without limitation, SmartName.com) and registration rights
related thereto.

          “Domain Parking Agreements” means the Fischer Domain Parking Agreement and the
Goldberger Domain Parking Agreement.

          “Domain Parking Business” means a business which provides domain name monetization
services in connection with domain names owned by third parties (commonly
known as domain parking), including displaying advertising, sponsored results, search results,
links, hyperlinks or results (syndicated or otherwise), on websites published by such business and
in connection therewith such business pays and/or provides the third parties or their designees a
fee, revenue share or other compensation.

3

 

          “Encumbrance” means any security interest, pledge, hypothecation, mortgage, lien
(including environmental and tax liens), charge, lease, license, encumbrance, easement, adverse
claim, reversion, reverter, preferential arrangement or restrictive covenant.

          “Environment” means soil, sediment, surface waters (including navigable waters, ocean
waters, streams, ponds, drainage basins and wetlands), groundwaters, drinking water supplies, land,
surface or subsurface strata, ambient air (including indoor air), plant and animal life (including
fish and all other aquatic life) and any other environmental medium or natural resource.

          “Environmental Laws” means all applicable foreign, federal, state and local civil and
criminal laws, decrees, orders, licenses, permits, judgments, rulings, directives, or judicial or
administrative orders, and the requirements of any Governmental Authority having jurisdiction with
respect thereto, applicable to the protection of the Environment or any other environmental matters
existing as of the date hereof or previously enforced.

          “Excluded Taxes” means (a) all Liabilities of any of the Seller Parties for Taxes for
any period, including any Taxes that arise as a result of the transactions contemplated by this
Agreement or any of the Ancillary Agreements, (b) all Taxes relating to the Excluded Assets or
Excluded Liabilities for any period, (c) all Taxes relating to the Purchased Assets, the Business
or the Assumed Liabilities for any Pre-Closing Period, (d) all Straddle Period Taxes and (e) all
Conveyance Taxes.

          “Fischer Consulting Agreement” means the Consulting Agreement to be entered into by
the Purchaser and Lawrence Fischer, substantially in the form of Exhibit E.

          “Fisher Domain Parking Agreement” means the domain parking agreement to be entered
into at the Closing by the Purchaser and Lawrence Fischer, substantially in the form of Exhibit
F.

          “GAAP” means United States generally accepted accounting principles in effect from
time to time applied consistently throughout the periods involved.

          “Goldberger Consulting Agreement” means the Consulting Agreement to be entered into by
the Purchaser and Ari Goldberger, substantially in the form of Exhibit G.

          “Goldberger Domain Parking Agreement” means the domain parking agreement to be entered
into at the Closing by the Purchaser and Ari Goldberger, substantially in the form of Exhibit
H.

          “Governmental Authority” means any federal, national, supranational, state,
provincial, local or similar government, governmental, regulatory or administrative authority,
agency or commission or any court, tribunal, or judicial or arbitral body.

          “Governmental Order” means any order, writ, judgment, injunction, decree, stipulation,
determination or award entered by or with any Governmental Authority.

4

 

          “Hazardous Materials” means any compound, chemical, contaminant, pollutant, toxic
substance, hazardous waste, hazardous material, or hazardous substance, as any of the foregoing may
be defined, identified, or regulated under or pursuant to any Environmental Law, and any other
material or substance which may pose a threat to the environment or to human health and safety
including asbestos, asbestos-containing materials, polychlorinated biphenyls, oil, waste oil,
petroleum and petroleum products.

          “Indebtedness” means, without duplication, with respect to any Person, (a) all
indebtedness of that Person, whether or not contingent, for borrowed money, (b) all obligations of
that Person for the deferred purchase price of property or services that have been incurred
outside the ordinary course of business and are not evidenced by trade payables, (c) all
obligations of that Person evidenced by notes, bonds, debentures or other similar instruments,
(d) all indebtedness created or arising under any conditional sale or other title retention
agreement with respect to property acquired by that Person that have been incurred outside the
ordinary course of business and are not evidenced by trade payables, (e) all obligations of that
Person as lessee under leases that have been recorded by such Person as capital leases in
accordance with GAAP, (f) all obligations, contingent or otherwise, of that Person under
acceptance, letter of credit or similar facilities, (g) all Indebtedness of other Persons of any
type referred to in clauses (a) through (f) above guaranteed directly or indirectly in any manner
by that Person, and (h) all Indebtedness of any type referred to in clauses (a) through (f) above
secured by (or for which the holder of such Indebtedness has an existing right, contingent or
otherwise, to be secured by) any Encumbrance on property (including accounts and contract rights)
owned by that Person (other than property constituting Excluded Assets), even though that Person
has not assumed or become liable for the payment of such Indebtedness.

          “Indemnified Party” means a Purchaser Indemnified Party or a Seller Indemnified Party,
as the case may be.

          “Indemnifying Party” means any of the Seller Parties pursuant to Section 9.02 and the
Purchaser pursuant to Section 9.03, as the case may be.

          “Intellectual Property” means Patents, Trademarks, Copyrights, Trade Secrets and
Software.

          “Internal Systems” shall mean the internal systems of the Seller that are used in the
Business, including computer hardware systems, software applications and embedded systems.

          “Inventories” means all inventory, merchandise, goods, raw materials, packaging,
labels, supplies and other personal property related to the Business and maintained, held or stored
by or for the Seller, and any prepaid deposits for any of the same.

          “IRS” means the Internal Revenue Service of the United States.

          “knowledge of the Seller” and other words or phrases bearing on the knowledge or
awareness of the Seller as to any specified matter will be deemed to mean to the actual knowledge
of any of the Seller Members.

5

 

          “Law” means any federal, national, supranational, state, provincial, local or similar
statute, law, ordinance, regulation, rule, code, order, requirement or rule of law (including
common law).

          “lease” means a lease, sublease, sale-lease back agreement and any similar
arrangement.

          “Liabilities” means any and all debts, claims, losses, damages, deficiencies,
expenses, liabilities and obligations, whether accrued or fixed, absolute or contingent, matured or
unmatured or determined or determinable, including those arising under any Law, Action or
Governmental Order and those arising under any contract, agreement, arrangement, commitment or
undertaking.

          “Licensed Intellectual Property” means Intellectual Property licensed to the Seller
pursuant to the Business IP Agreements.

          “Material Adverse Effect” means any material adverse effect on (a) the business,
operations, assets, results of operations or the condition (financial or otherwise) of the Seller
or the Business, (b) the ability of any of the Seller Parties to perform their respective
obligations under this Agreement and consummate the transactions hereby in accordance with the
terms hereof, or (c) the ability of the Seller to operate or conduct the Business in the manner in
which it is currently operated and conducted by the Seller, but shall not include any events,
effects or changes that (a) are generally applicable in the U.S. economy, the industry in which the
referenced Person operates, or the U.S. securities markets (provided that such events, effects or
changes do not affect such Person in a disproportionate manner), (b) any change or development in
law, rule, regulation or policy or GAAP or interpretations thereof applicable to the Parent, the
Purchaser, the Seller, the Seller Members or the Company, (c) arise from or are related to the
announcement or pendency of the transactions contemplated hereby or (d) any change implemented
(other than at the Seller’s request) or required by Yahoo or its Affiliates with respect to any of
Yahoo’s or such Affiliates’ agreements, procedures, policies, practices, methods of operation,
technology or performance, including the matters described in Section 1.01 of the Disclosure
Schedule, provided, however, that this clause (d) shall not apply in the event that Yahoo asserts a
written claim against the Seller regarding its practices on or before the Closing Date.

          “Owned Intellectual Property” means all Intellectual Property owned by the Seller.

          “Parked Domains” means domain names parked with, being monetized by or through, or
using the systems of the Business.

          “Patents” means all patents and patent applications, whether in the United States or
abroad, and statutory invention registrations, including provisionals, reissues, divisions,
continuations, continuations-in-part, extensions and reexaminations thereof, and all rights
therein provided by international treaties and conventions.

6

 

          “Permitted Encumbrances” means such of the following as to which no enforcement,
collection, execution, levy or foreclosure proceeding shall have been commenced prior to the date
hereof and as to which the Seller is not otherwise subject to civil or criminal liability due to
its existence: (a) liens for Taxes not yet due and payable for which adequate reserves have been
maintained by the Seller in accordance with GAAP; (b) Encumbrances imposed by Law, such as
materialmen’s, mechanics’, carriers’, workmen’s and repairmen’s liens and other similar liens
arising in the ordinary course of business securing obligations that (i) are not yet due and
payable and (ii) are not in excess of $2,500 in the case of a single property or $10,000 in the
aggregate at any time; and (c) such other liens which do not, individually or in the aggregate,
interfere with the present use or impair the value of such properties or assets.

          “Person” means any individual, partnership, firm, corporation, limited liability
company, association, trust, unincorporated organization, Governmental Authority or other entity.

          “Post-Closing Period” means any taxable period (or portion thereof) beginning after
the Closing Date.

          “Pre-Closing Period” means any taxable period (or portion thereof) ending on or prior
to the Closing Date.

          “Pre-Closing Yahoo Receivables” means all Receivables generated by the Seller on or
prior to the Closing Date under the Yahoo Service Order.

          “Publicly Available Software” shall mean any Software that requires as a condition of
its use, modification, and/or distribution that such Software or other Software incorporated into
or derived from such Software (a) be disclosed or distributed in source code form; (b) be licensed
for the purpose of making derivative works; or (c) be redistributable at no or minimal charge.
Publicly Available Software includes Software licensed or distributed pursuant to the GNU General
Public License (GPL) or the Lesser/Library GPL (LGPL).

          “Purchase Price Bank Account” means a bank account in the United States to be
designated by the Seller in a written notice to the Purchaser at least three (3) Business Days
before the anticipated Closing Date.

          “Receivables” means any and all accounts receivable, notes and other amounts
receivable of the Seller from third parties, including customers and employees, whether or not in
the ordinary course, together with any unpaid financing charges accrued thereon.

          “Reference Balance Sheet” means the audited balance sheet of the Seller for the fiscal
year ended December 31, 2005.

          “Reference Statement Date” means December 31, 2005.

          “Regulations” means the Treasury Regulations (including Temporary Regulations)
promulgated by the United States Department of Treasury with respect to the Code or other federal
tax statutes.

7

 

          “Release” means any releasing, spilling, leaking, pumping, pouring, emitting,
emptying, discharging, injecting, escaping, leaching, dumping, disposing or migrating to or through
the Environment.

          “Remedial Action” means all action to (a) clean up, remove, treat or handle in any
other way Hazardous Materials in the Environment, (b) prevent the Release of Hazardous Materials so
that they do not migrate, endanger or threaten to endanger public health or the Environment, or
(c) perform remedial investigations, feasibility studies, corrective actions, closures and
post-remedial or post-closure studies, investigations, operations, maintenance and monitoring.

          “Seller Member Portion” means (i) with respect to Ari Goldberger, 75%, and (ii) with
respect to Lawrence Fischer, 25%.

          “Seller Parties” means the Seller and the Seller Members.

          “Software” means computer software, programs and data in any form, including Internet
web sites, web content and links, source code, object code, operating systems, specifications,
data, databases, database management code, utilities, graphical user interfaces, menus, images,
icons, forms, methods of processing, software engines, platforms and data formats, all versions,
updates, corrections, enhancements and modifications thereof, and all related documentation,
developer notes, comments and annotations.

          “Specified Excluded Liabilities” means those Excluded Liabilities described in clauses
(iv), (v), (vi) and (ix) of Section 2.02(b) hereof.

          “Straddle Period” means any taxable period beginning on or prior to and ending after
the Closing Date.

          “Straddle Period Taxes” means the sum of (a) an amount determined by multiplying all
Taxes of a periodic nature relating to the Purchased Assets, the Business and the Assumed
Liabilities by a fraction the numerator of which is the number of days in the portion of the
Straddle Period ending on the Closing Date and the denominator of which is the number of days in
the entire Straddle Period and (b) all other Taxes relating to the Purchased Assets, the Business
and the Assumed Liabilities that are allocable to the Pre-Closing Period based on a closing of the
Seller’s books on the Closing Date.

          “Target Working Capital” means $0.

          “Taxes” means any and all (a) taxes, fees, levies, duties, tariffs, imposts and other
charges of any kind (together with any and all interest, penalties, additions to tax and additional
amounts imposed with respect thereto) imposed by any Governmental Authority, including taxes or
other charges on or with respect to income, franchises, windfall or other profits, gross receipts,
property, sales, use, capital stock, payroll, employment, social security, workers’ compensation,
unemployment compensation, or net worth, and (b) taxes or other charges in the nature of
excise, withholding, ad valorem, stamp, transfer, value added, or gains taxes.

8

 

          “Tax Returns” means any return, declaration, report, election, claim for refund or
information return or other statement or form filed or required to be filed with any Tax authority
relating to Taxes, including any schedule or attachment thereto or any amendment thereof.

          “Trade Secrets” means trade secrets, know-how and other confidential or proprietary
technical, business and other information, including processes and techniques, research and
development information, technology, drawings, specifications, designs, plans, proposals, technical
data, financial, marketing and business data, pricing and cost information, business and marketing
plans, customer and supplier lists and information, and all rights in any jurisdiction to limit the
use or disclosure thereof.

          “Trademarks” means trademarks, service marks, trade dress, logos, trade names,
corporate names, URL addresses, Domain Names and symbols, slogans and other indicia of source or
origin, including the goodwill of the business symbolized thereby or associated therewith, common
law rights thereto, registrations and applications for registration thereof throughout the world,
all rights therein provided by international treaties and conventions, and all other rights
associated therewith.

          “Yahoo Service Order” means the Yahoo Publisher Service Order, dated August 1, 2005,
among the Seller, Overture Services, Inc. and Overture Search Services, Inc.

          SECTION 1.02 Definitions. The following terms have the meanings set forth in the Sections
set forth below:

	 	 	 
	Definition	 	Location
	Accounting Policy
	 	2.07(b)
	Affiliated Liabilities
	 	2.02(b)(iv)
	Agreement
	 	Preamble
	Allocation Statement
	 	2.03(b)
	Arbitrator
	 	11.12(a)
	Assignment of Domain Names
	 	2.05(f)
	Assumed Liabilities
	 	2.02(a)
	Assumed Payables
	 	2.02(a)(ii)
	Base Cash Consideration
	 	2.03(a)
	Business
	 	Recitals
	Cap
	 	9.02(b)
	Claims Escrow Account
	 	2.08
	Claims Escrow Agreement
	 	2.08
	Closing
	 	2.04
	Closing Balance Sheet
	 	2.07(b)
	Contracts
	 	3.14(a)
	Environmental Permits
	 	3.13(a)
	ERISA
	 	3.20(a)
	Estimated Working Capital
	 	2.07(a)
	Estimated Working Capital Shortfall
	 	2.07(a)

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	Definition	 	Location
	Estimated Working Capital Surplus
	 	2.07(a)
	Excluded Assets
	 	2.01(b)
	Excluded Contracts
	 	2.01(b)
	Excluded Liabilities
	 	2.02(b)
	Final Closing Working Capital
	 	2.07(d)
	Financial Statements
	 	3.06
	Government Contracts
	 	3.14(a)(vi)
	Key Customers
	 	3.19
	Key Employees
	 	3.22
	Losses
	 	9.02
	Membership Interests
	 	3.03
	Multiemployer Plan
	 	3.20(b)
	Multiple Employer Plan
	 	3.20(b)
	Parent
	 	Preamble
	Plans
	 	3.20(a)
	Purchase Price
	 	2.03(a)
	Purchased Assets
	 	2.01(a)
	Purchaser
	 	Preamble
	Purchaser Indemnified Party
	 	9.02(a)
	Recipient
	 	5.03(b)
	Restricted Period
	 	5.08(a)
	Seller
	 	Preamble
	Seller Indemnified Party
	 	9.03(a)
	Seller Marks
	 	5.07
	Seller Members
	 	Preamble
	Source Code
	 	8.02(e)
	Source Code Reviewer
	 	8.02(e)
	Specified Representations
	 	9.01(a)
	Tangible Personal Property
	 	3.17(a)
	Termination Date
	 	10.02
	Third Party Claim
	 	9.04(b)
	Threshold
	 	9.02(b)
	Transaction Expenses
	 	11.01
	Transferred Employee
	 	6.01(b)
	True-Up Shortfall
	 	2.07(d)(i)
	Use and Access Agreement
	 	8.01(d)
	Warranty Breach
	 	9.02(a)(i)

          SECTION 1.03 Interpretation and Rules of Construction.

          (a) The headings in this Agreement are provided for convenience and do not affect its
meaning. The words “include”, “includes” and “including” are to be read as if they were followed
by the phrase “without limitation”. Unless specified otherwise, any reference to an agreement
means that agreement as amended or supplemented, subject to any restrictions on amendment contained
in that agreement. Unless specified otherwise, any reference to a statute

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or regulation means that
statute or regulation as amended or supplemented through the date hereof. If any date specified in
this Agreement as a date for taking action falls on a day that is not a Business Day, then that
action may be taken on the next Business Day. Unless specified otherwise, the words “party” and
“parties” refer only to named parties to this Agreement.

          (b) The parties have participated jointly in the negotiation and drafting of this Agreement
and have had the opportunity to be represented by counsel at their election. If an ambiguity or
question of intent or interpretation arises, this Agreement is to be construed as if drafted
jointly by the parties and there is to be no presumption or burden of proof favoring or disfavoring
any party because of the authorship of any provision of this Agreement.

ARTICLE II

PURCHASE AND SALE

          SECTION 2.01 Purchase and Sale of Assets.

          (a) Upon the terms and subject to the conditions of this Agreement, at the Closing, the Seller
shall sell, assign, transfer, convey and deliver to the Purchaser, and the Purchaser shall purchase
from the Seller, free and clear of all Encumbrances (other than Permitted Encumbrances), all the
assets, properties, goodwill and business of every kind and description and wherever located,
whether tangible or intangible, real, personal or mixed, owned by the Seller, or to which the
Seller is otherwise entitled by contract (whether written or oral), or that is used, held for use
or currently intended to be used in connection with the Business by the Seller or any of its
Affiliates, in each case as the same shall exist as of the Closing, other than the Excluded Assets
(all such assets, properties, goodwill and business, the “Purchased Assets”), including the
following:

     (i) all assets reflected in the Closing Balance Sheet;

     (ii) the Business as a going concern;

     (iii) all computer equipment, servers and other tangible personal property;

     (iv) all Inventories, security deposits and prepaid expenses, including ad valorem
taxes, insurance, leases and rentals;

     (v) all Receivables other than the Pre-Closing Yahoo Receivables;

     (vi) originals or copies of all books of account, general, financial (including the
Financial Statements, books of account and other financial records) and personnel records,
invoices, shipping records, supplier lists, correspondence and other documents, records and
files and any rights thereto;

     (vii) the goodwill of the Seller and of the Business;

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     (viii) the Business Intellectual Property, including all copies and tangible
embodiments thereof in whatever form or medium, and all rights to sue and recover damages
for past, present and future causes of action, including causes of action for the
infringement, dilution, misappropriation, violation, unlawful imitation or breach thereof;

     (ix) all claims, causes of action, rights of recovery and rights of setoff of any kind
(including rights to insurance proceeds and rights under and pursuant to all warranties,
representations and guarantees made by suppliers of products, materials, or equipment, or
components thereof);

     (x) all sales and promotional literature, customer lists and other sales-related
materials;

     (xi) except for those contracts, licenses, sublicenses and agreements identified as the
Excluded Contracts pursuant to Section 2.01(b)(ix), all contracts, licenses, sublicenses,
agreements, leases, commitments, sales and purchase orders and bids and offers; and

     (xii) all the right, title and interest of the Seller at the Closing in, to and under
all other assets, rights and claims of every kind and nature owned, used, held for use or
intended to be used in connection with the Business.

          (b) Notwithstanding anything in Section 2.02(a) to the contrary, the Purchased Assets shall
exclude the assets and properties that are listed below (the “Excluded Assets”):

     (i) the Purchase Price Bank Account and all other bank or investment accounts of the
Seller, the Seller Members or their respective Affiliates;

     (ii) the Seller’s, Seller Members’ and their respective Affiliates’ cash and cash
equivalents;

     (iii) all real estate, buildings and other improvements, furniture, fixtures and
equipment, including computer and facsimile equipment, located at 35 Cameo Drive, Cherry
Hill, New Jersey and each other real estate, buildings and other improvements owned, leased
or used by either Seller Member;

     (iv) all automobiles owned, leased or used by the Seller, any Seller Member or any of
their respective Affiliates;

     (v) all cellular telephones, blackberry and other handheld communication or handheld
storage devices owned, leased or used by the Seller, any Seller Member or any of their
respective Affiliates;

     (vi) all personal telephone numbers, facsimile numbers and email accounts (including
all emails for each of esqwire.com, changejobs.com and helpingkids.com) or addresses of the
Seller Members;

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     (vii) all rights to the domain names of the Seller, the Seller Members or their
respective Affiliates not listed in Exhibit I hereto;

     (viii) all rights of the Seller Parties under the Acquisition Documents;

     (ix) all rights of the Seller or its Affiliates under the contracts, licenses, leases
and agreements listed in Section 2.01(b)(ix) of the Disclosure Schedule, including the Yahoo
Service Order and the contracts, licenses, leases and agreements between the Seller and any
of its Affiliates, any of the Seller Members or any of their respective family members,
relatives or Affiliates (the “Excluded Contracts”);

     (x) all Pre-Closing Yahoo Receivables and other notes and accounts receivable;

     (xi) all originals of the organizational documents, limited liability company operating
agreements, minute books and corporate seal of the Seller or any of its Affiliates, and all
membership or other equity or debt interests owned by any Seller Member or their Affiliates;

     (xii) all of Seller’s, Seller Members’ or any of their respective Affiliates’ tax
returns and supporting documentation and any of Seller’s, Seller Members’ or any of his
respective Affiliates’ rights to any refunds of any federal, state, local or foreign Tax (as
defined herein);

     (xiii) any books, records, correspondence, other documents and litigation files and the
right to receive mail and other communication addressed to Seller, Seller Members or their
respective Affiliates, in each case, to the extent relating to the Excluded Assets or the
Excluded Liabilities or any business of any Seller Member or their respective Affiliates
other than the Business (provided that, if any such items also include portions that relate
to the Assumed Liabilities or the Purchased Assets, the Seller or applicable Seller Member
shall receive only copies of such items); and

     (xiv) all of Seller’s, Seller Members’ or any of their respective Affiliates’ right,
title and interest in and to any claim, cause of action, choses in action or right in action
against third parties that has arisen or may arise to the extent relating to the Excluded
Assets or the Excluded Liabilities or any business of any Seller Member or his respective
Affiliates other than the Business.

     SECTION 2.02 Assumption and Exclusion of Liabilities.

          (a) Upon the terms and subject to the conditions of this Agreement, at the Closing, the
Purchaser shall assume and shall agree to pay, perform and discharge the following (and only the
following) Liabilities of the Seller (the “Assumed Liabilities”) on or before the date that
payment or performance is due and no other Liabilities whatsoever:

     (i) all Liabilities arising after the Closing under the Contracts that are not Excluded
Contracts, in each case other than Liabilities arising out of or relating to (1) breaches
that occurred on or prior to the Closing or events that occurred on or prior to the

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Closing
that with the giving of notice or lapse of time would become a breach, (2) any of the
Excluded Liabilities or (3) except as reflected as current liabilities on the Closing
Balance Sheet, the ownership or operation of the Business prior to the Closing;

     (ii) all current trade accounts payable and accrued expenses and other current
liabilities set forth on the Closing Balance Sheet in the respective amounts set forth
thereon and determined in accordance with Section 2.07, except for any such accounts payable
and accrued expenses that constitute Excluded Liabilities (including Affiliated Liabilities,
Taxes payable, any Indebtedness of the Seller and any Transaction Expenses of any of the
Seller Parties) (the “Assumed Payables”); and

     (iii) all Liabilities resulting from the ownership of the Purchased Assets and the
operation of the Business by the Purchaser after the Closing Date.

          (b) Notwithstanding Section 2.02(a) or any other provision in this Agreement or in any other
Acquisition Document, the Purchaser is assuming only the Assumed Liabilities and is not assuming
any other Liabilities of whatever nature, whether presently existing or arising after the date of
this Agreement, of any of the Seller Parties or any of their respective Affiliates or family
members or relatives or of any other Person. Accordingly, the Seller Parties shall retain, and
shall be responsible for paying, performing and discharging all of their respective Liabilities,
other than the Assumed Liabilities (all Liabilities other than the Assumed Liabilities, the
“Excluded Liabilities”) on or before the date that payment or performance is due,
including:

     (i) all Liabilities of Seller, other than the Assumed Liabilities, relating to or
arising out of the ownership or operation of the Business prior to the Closing;

     (ii) all Liabilities relating to the employment, termination of employment,
compensation or employee benefits of current or former employees of the Seller, (A) in the
case of Transferred Employees arising or incurred prior to or as of the Closing, and (B) in
the case of all other current and former employees of the Seller or any of its Affiliates,
arising or incurred prior to, as of or after the Closing;

     (iii) all Liabilities relating to the funding, operation, administration, amendment,
termination or withdrawal from any Plan arising or incurred prior to, as of or after the
Closing;

     (iv) all Liabilities of the Seller to any of its Affiliates, any of the Seller Members
or any of their respective Affiliates (“Affiliated Liabilities”);

     (v) all Transaction Expenses of the Seller Parties;

     (vi) all Excluded Taxes;

     (vii) all Liabilities to the extent relating to or arising out of the Excluded Assets,
including the Excluded Contracts;

14

 

     (viii) all Liabilities pursuant to Environmental Laws to the extent arising from or
relating to any action, event, circumstance or condition occurring or existing on or before
the Closing;

     (ix) all Indebtedness of the Seller; and

     (x) all Liabilities, if any, relating to or arising in connection with the matters
disclosed in Section 3.11 of the Disclosure Schedule.

          SECTION 2.03 Purchase Price; Intended Tax Treatment; Allocation of Purchase Price.

          (a) The purchase price for the Purchased Assets and the covenants contained in Section 5.08
(the “Purchase Price”) shall be the sum of $16,500,000, (the “Base Cash
Consideration”) subject to adjustments contemplated by Section 2.07.

          (b) Exhibit J annexed hereto sets forth a statement of allocation which provides for
the allocation of the sum of the Purchase Price and the Assumed Liabilities among the Purchased
Assets and the covenants contained in Section 5.08 (the “Allocation Statement”). Promptly
after the determination of the Final Closing Working Capital, the Purchaser shall deliver an IRS
Form 8594 completed in accordance with the Allocation Statement, and the Seller Parties shall
execute such Form 8594 in accordance with the allocation set forth in the Allocation Statement and
in compliance with Section 1060 of the Code, and the rules and regulations thereunder. The parties
hereto shall adopt and utilize the allocation set forth in the Allocation Statement hereto for all
purposes, including all Tax accounting purposes. The Purchaser and the Seller Parties shall file
all Tax Returns (including amended returns and claims for refund) and information reports in a
manner consistent with such allocation and shall not voluntarily take any action inconsistent
therewith upon examination of any Tax Return, in any refund claim, in any litigation or otherwise
with respect to such Tax Returns.

          SECTION 2.04 Closing. Subject to the terms and conditions of this Agreement, the sale
and purchase of the Purchased Assets and the assumption of the Assumed Liabilities contemplated by
this Agreement shall take place at a closing (the “Closing”) at the offices of Goodwin
Procter LLP, Exchange Place, Boston, Massachusetts 02109 on the first Business Day following the
satisfaction or waiver of all conditions to the obligations of the parties set forth in
Sections 8.01 and 8.02 (other than any such conditions that, by their terms, are to be satisfied at
the Closing), or on such other date or at such other time and place as the Seller and the Purchaser
may mutually agree in writing.

          SECTION 2.05 Closing Deliveries by the Seller. At the Closing, the Seller Parties
shall deliver or cause to be delivered to the Purchaser:

          (a) executed counterparts of each Ancillary Agreement and such other instruments, in form and
substance satisfactory to both the Purchaser and the Seller, as may be requested by the Purchaser
to transfer the Purchased Assets to the Purchaser pursuant to the terms of their Agreement or
evidence such transfer on the public records;

15

 

          (b) a receipt for a cash payment in the amount equal to the Closing Date Cash Consideration
less the Claims Escrow Deposit;

          (c) a true and complete copy, certified by a member of the Seller, of the resolutions duly and
validly adopted by all of the members of the Seller, all in form and substance reasonably
acceptable to the Purchaser, evidencing their authorization of the execution and delivery of this
Agreement and the Ancillary Agreements and the performance of the transactions contemplated hereby
and thereby;

          (d) a certificate of a manager or member of the Seller as to matters that are customary with
respect to transactions of the type contemplated by this Agreement, including its certificate of
formation and manager incumbency;

          (e) good standing certificates for the Seller from the Secretary of State of the jurisdiction
of its organization and from the Secretary of State in each other jurisdiction in which the
properties owned or leased by the Seller, or the operation of its business in such jurisdiction,
requires the Seller to qualify to do business as a foreign limited liability company, in each case
dated as of a date not earlier than ten (10) Business Days prior to the Closing; and

          (f) evidence of transfer of the Domain Names to the Purchaser pursuant to the Assignment of
Domain Names substantially in the form attached hereto as Exhibit K (the “Assignment of
Domain Names”); and

          (g) possession or control of all the Purchased Assets of a tangible nature.

          SECTION 2.06 Closing Deliveries by the Purchaser. At the Closing, the Purchaser shall
deliver to the Seller:

          (a) a cash payment in the amount equal to the Closing Date Cash Consideration less the Claims
Escrow Deposit,, by wire transfer in immediately available funds to the Purchase Price Bank
Account;

          (b) executed counterparts of each Ancillary Agreement to which the Purchaser (or any of its
Affiliates) is a party;

          (c) true and complete copies, certified by the secretary or an assistant secretary of each of
the Purchaser and Parent, of the resolutions duly and validly adopted by the board of directors (or
limited liability company equivalent) of each of the Purchaser and Parent evidencing its
authorization of the execution and delivery of this Agreement and the Ancillary Agreements to which
each is a party and the performance of the transactions contemplated hereby and thereby;

          (d) a certificate of the sole member of the Purchaser certifying as to matters that are
customary with respect to transactions of the type contemplated by this Agreement, including the
certificate of formation and manager incumbency;

16

 

          (e) a certificate of the secretary or an assistant secretary of Parent certifying as to
matters that are customary with respect to transactions of the type contemplated by this Agreement,
including the Certificate of Incorporation, Bylaws and officer incumbency; and

          (f) good standing certificates for each of the Purchaser and Parent from the Secretary of
State of the jurisdiction of its organization, in each case dated as of a date not earlier than ten
(10) Business Days prior to the Closing.

          SECTION 2.07 Adjustments to the Purchase Price The Purchase Price shall be subject to
adjustment as specified in this Section 2.07:

          (a) Estimated Working Capital Adjustment. Not fewer than three (3) calendar days
prior to the anticipated Closing Date, the Seller shall deliver to the Purchaser a preliminary
draft of the Closing Balance Sheet and, on the basis thereof, the Seller’s preliminary, good faith
calculation of Closing Working Capital (“Estimated Working Capital”). The Seller shall
prepare the draft of the Closing Balance Sheet and base the calculation of Estimated Working
Capital in accordance with the principles set forth in Section 2.07(b) that govern the preparation
of the Closing Balance Sheet and the calculation of Closing Working Capital. The Seller shall also
provide to the Purchaser any information and back-up materials (including bank account information)
reasonably requested by the Purchaser with respect to the Seller’s calculation of Estimated Working
Capital. If Estimated Working Capital is greater than Target Working Capital, then the Purchaser
shall pay the amount of the excess (the “Estimated Working Capital Surplus”), as an element
of the Purchase Price, in addition to the Base Cash Consideration. If Estimated Working Capital is
less than Target Working Capital, then the Purchase Price shall be adjusted downward by the amount
of the shortfall (the “Estimated Working Capital Shortfall”), which shall be deducted from
the Base Cash Consideration.

          (b) Closing Balance Sheet. As promptly as practicable but no later than 90 days after
the Closing, the Purchaser shall cause to be prepared and delivered to the Seller a balance sheet
of the Seller as of the close of business on the Closing Date without giving effect to the
consummation of the Closing (the “Closing Balance Sheet”) and a certificate based on the
Closing Balance Sheet setting forth the Purchaser’s calculation of Closing Working Capital.
The Closing Balance Sheet will include line items substantially consistent with those in the
Reference Balance Sheet and (iii) be prepared in accordance with accounting policies and practices
consistent with those used in the preparation of the Balance Sheet, a copy of which is attached as
Exhibit J hereto (the “Accounting Policy”).

          (c) Dispute. If the Seller disagrees with the Purchaser’s calculation of Closing
Working Capital delivered pursuant to Section 2.07(b), the Seller may, within 30 days after
delivery of the documents referred to in Section 2.07(b) and any supporting materials requested by
Seller pursuant to Section 2.07(e), deliver a notice to the Purchaser disagreeing with that
calculation and setting forth the Seller’s calculation of Closing Working Capital. Any such notice
of disagreement shall specify those items or amounts as to which the Seller disagrees, and the
Seller Parties will be deemed to have agreed with all other items and amounts contained in the
Closing Balance Sheet and the calculation of Closing Working Capital delivered pursuant to Section
2.07(b). If a notice of disagreement is delivered pursuant to this Section 2.07(c), the Purchaser
and the Seller shall, during the 30 days following delivery of such notice of

17

 

disagreement, work
together in good faith to reach agreement on the disputed items or amounts in order to determine
the amount of Closing Working Capital. If, during that period, the Purchaser and the Seller are
unable to reach agreement, they shall promptly thereafter cause independent accountants of
nationally recognized standing reasonably satisfactory to the Purchaser and the Seller, promptly to
review this Agreement and the disputed items or amounts for the purpose of calculating Closing
Working Capital. Each of the Seller Parties, the Purchaser and Parent shall submit an affidavit to
the other evidencing no conflict with the contemplated independent accountant and the independent
accountant shall so certify to the Seller Parties, the Purchaser and Parent that no conflicts
exist. In making that calculation, the independent accountants shall consider only those items or
amounts in the Closing Balance Sheet or the Purchaser’s calculation of Closing Working Capital as
to which the Seller has disagreed. The independent accountant may not award the parties in the
aggregate more than the amount in dispute. The independent accountants shall deliver to the
Purchaser and the Seller, as promptly as practicable, and in any event within 90 days, a report
setting forth their calculation of Closing Working Capital. The report shall be final and binding
upon the Purchaser and the Seller Parties. The cost of the independent accountants’ review and
report shall be borne (i) by the Purchaser, if the difference between Final Closing Working Capital
and the Purchaser’s calculation of Closing Working Capital delivered pursuant to Section 2.07(b) is
greater than the difference between Final Closing Working Capital and the Seller’s calculation of
Closing Working Capital delivered pursuant to this Section 2.07(c), (ii) by the Seller, if the
first such difference is less than the second such difference and (iii) if the first such
difference is equal to the second such difference, equally by the Purchaser and the Seller.

          (d) Adjustment to the Purchase Price.

     (i) If Estimated Working Capital exceeds Final Closing Working Capital, then the Seller
shall pay to the Purchaser, as a downward adjustment to the Purchase Price, the amount of
such excess (the “True-Up Shortfall”) no later than three (3) business days after
the determination of Final Closing Working Capital by wire transfer of immediately available
funds to an account designated in advance by the Purchaser. In lieu of the foregoing
payment from the Seller, the Purchaser may, at its election, deliver
written notice to the Claims Escrow Agent and the Seller requesting that the True-Up
Shortfall be paid out of the Claims Escrow Account and the Claims Escrow Agent shall, within
three (3) Business Days of its receipt of such notice, pay the amount of the True-Up
Shortfall to the Purchaser in accordance with the Claims Escrow Agreement from the funds
then available in the Claims Escrow Account by wire transfer of immediately available funds.

     (ii) If Final Closing Working Capital exceeds Estimated Working Capital, then the
Purchaser shall pay to the Seller, as an upward adjustment to the Purchase Price, the amount
of such excess no later than three (3) Business Days after the determination of Final
Closing Working Capital by wire transfer of immediately available funds to an account
designated in advance by the Seller.

          As used in this Agreement, “Final Closing Working Capital” means Closing Working
Capital (i) as shown in the Purchaser’s calculation delivered pursuant to Section 2.07(b), if no
notice of disagreement with respect thereto is duly delivered pursuant to Section

18

 

2.07(c); or (ii)
if such a notice of disagreement is delivered, (A) as agreed by the Purchaser and the Seller
pursuant to Section
2.07(c) or (B) in the absence of such agreement, as shown in the independent
accountants’ calculation delivered pursuant to Section 2.07(c).

          (e) Cooperation. The Purchaser and the Seller Parties shall, and shall cause their
respective accountants to, cooperate and assist in the preparation of the Closing Balance Sheet and
the calculation of Closing Working Capital and in the conduct of the audits and reviews referred to
in this Section 2.07, including by making available during normal business hours, all relevant
books, records, work papers and personnel, but subject to the accountant’s internal policies on
access to work papers.

          SECTION 2.08 Claims Escrow Deposit. At or prior to the Closing, the Seller and the
Purchaser shall enter into an escrow agreement with the Claims Escrow Agent in substantially the
form of Exhibit M (the “Claims Escrow Agreement”). On the Closing Date, the
Purchaser shall deliver the Claims Escrow Deposit by wire transfer of immediately available funds
to an account to be administered by the Claims Escrow Agent in accordance with the terms of this
Agreement and the Claims Escrow Agreement (the “Claims Escrow Account”).

ARTICLE III

REPRESENTATIONS AND WARRANTIES

OF THE SELLER

          As an inducement to the Purchaser to enter into this Agreement, the Seller hereby makes the
following representations and warranties to the Purchaser and Parent as of the date hereof and as
of the Closing.

          SECTION 3.01 Organization, Authority and Qualification.
The Seller is a limited liability company duly organized, validly existing and in good
standing under the laws of the State of New Jersey and has all necessary limited liability company
power and authority to enter into this Agreement and the Ancillary Agreements to which it is a
party, to carry out its obligations hereunder and thereunder and to consummate the transactions
contemplated hereby and thereby. Each Seller Member has the authority and legal capacity to enter
into this Agreement and the Ancillary Agreements to which he or she is a party, to carry out that
Seller Member’s obligations hereunder and thereunder and to consummate the transactions
contemplated hereby and thereby. The Seller is duly licensed or qualified to do business and is in
good standing in each jurisdiction where the properties owned or leased by it or the operation of
its business makes such licensing or qualification necessary, except to the extent that the failure
to be so licensed or qualified and in good standing would not have a Material Adverse Effect. The
execution and delivery of this Agreement by the Seller and of the Ancillary Agreements to which it
is a party, the performance by the Seller of its obligations hereunder and thereunder and the
consummation by the Seller of the transactions contemplated hereby and thereby have been duly
authorized by all requisite action on the part of the Seller. This Agreement has been, and upon
their execution the respective Ancillary Agreements shall have been, duly executed and delivered by
the Seller Parties. Assuming due authorization, execution and delivery by the Purchaser, this
Agreement constitutes, and upon their execution, the respective Ancillary Agreements to which they
are parties shall constitute, legal, valid and

19

 

binding obligations of the Seller Parties,
enforceable against them in accordance with their respective terms, except (i) as the same may be
limited by bankruptcy, insolvency, reorganization, moratorium or similar laws now or hereafter in
effect relating to creditors’ rights generally and (ii) that the remedy of specific performance and
injunctive and other forms of equitable relief may be subject to equitable defenses and to the
discretion of the court before which any proceeding therefor may be brought.

          SECTION 3.02 No Subsidiaries or Other Interests. There are no other corporations,
partnerships, joint ventures, associations or other entities in which the Seller owns, of record or
beneficially, any direct or indirect equity or other interest or any right (contingent or
otherwise) to acquire any of the same. The Seller is not a member of (nor is any part of the
Business conducted through) any partnership nor is the Seller a participant in any joint venture or
similar arrangement.

          SECTION 3.03 Capitalization. The Seller Members own all of the membership interests
of the Seller (the “Membership Interests”). Except as set forth on Section 3.03 of the
Disclosure Schedule, there are no options, warrants, convertible securities or other rights,
agreements, arrangements or commitments of any character relating to the membership interests of
the Seller or obligating the Seller to issue or sell any membership interests, or any other
interest in, the Seller. The Membership Interests constitute all of the issued and outstanding
equity securities of the Seller and are all owned of record and beneficially by the Seller Members.

          SECTION 3.04 No Conflict.
Assuming that all consents, approvals, authorizations, filings, notifications and other
actions described in Section 3.05 or listed in Section 3.05 of the Disclosure Schedule have been
obtained or made and any applicable waiting period has expired or been terminated, the execution,
delivery and performance of this Agreement and the Ancillary Agreements by the Seller Parties do
not and will not (a) violate, conflict with or result in the breach of any provision of the
certificate of formation or limited liability company agreement of the Seller, (b) conflict with or
violate any Law or Governmental Order applicable to any of the Seller Parties or the Seller’s
assets, properties or businesses, including the Business and the Purchased Assets, or (c) except
(i) as would not, individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect or (ii) except as set forth in Section 3.05 of the Disclosure Schedule, conflict
with, result in any breach of, constitute a default (or event which with the giving of notice or
lapse of time, or both, would become a default) under, require any consent under, or give to others
any rights of termination, amendment, acceleration, suspension, revocation or cancellation of, or
result in the creation of any Encumbrance on any of the Purchased Assets pursuant to, any note,
bond, mortgage or indenture, contract, agreement, lease, sublease, license, permit, franchise or
other instrument or arrangement to which any of the Seller Parties is a party or by which its
assets or properties is bound.

          SECTION 3.05 Consents and Approvals. The execution, delivery and performance of this
Agreement and the Ancillary Agreements by the Seller Parties do not and will not require any
consent, approval, authorization or other order of, action by, filing with or notification to, any
Governmental Authority or any other third party, except as disclosed in Section 3.05 of the
Disclosure Schedule, and except with respect to any third party that is not a

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Governmental
Authority, as would not, individually or in the aggregate, have a Material Adverse Effect.

          SECTION 3.06 Financial Information.

          (a) True and complete copies of the audited balance sheet of the Seller for the fiscal years
ended as of December 31, 2005 and December 31, 2004, and the related audited statements of income
of the Seller, together with all related notes thereto, accompanied by the reports thereon of the
Auditors (the financial statements and related items described above collectively referred to
herein as the “Financial Statements”) are set forth on Section 3.06(a) of the Disclosure
Schedule. The Financial Statements: (i) present fairly, in all material respects, the financial
condition and results of operations of the Seller as of the dates thereof or for the periods
covered thereby and (ii) except as set forth on Section 3.06(a) of the Disclosure Schedule, have
been prepared in accordance with GAAP in a manner consistent with the prior periods of the Seller.

          (b) The financial information set forth on Section 3.06(b) of the Disclosure Schedule is true
and correct in all material respects, except that the statement of income of the Seller for the
period commencing on April 1, 2006 and ending on June 30, 2006 does not contain any accounting or
legal expenses incurred during that period.

          SECTION 3.07 Absence of Undisclosed Liabilities. Except as set forth in Section 3.07
of the Disclosure Schedule or any other section of the Disclosure Schedule, there are no
Liabilities of a type that are required by GAAP to be reflected on a balance sheet of the Seller,
other than Liabilities (i) reflected on or reserved against in the Reference Balance Sheet,(ii)
incurred since the Reference Statement Date in the ordinary course of business, (iii) reflected on
or reserved against in the Closing Balance Sheet or (iv) any Liabilities in an aggregate amount
less than $50,000.

          SECTION 3.08 Receivables. Except to the extent set forth on Section 3.08 of the
Disclosure Schedule, all Receivables reflected on the Reference Balance Sheet arose from, and the
Receivables of the Seller existing as of the date hereof have arisen from, the sale of services to
Persons not an Affiliate of the Seller or any of the Seller Members and in the ordinary course of
business.

          SECTION 3.09 No Traffic Manipulation. None of the Seller Parties has directly or
through another Person, intentionally inflated, deflated or otherwise adjusted the traffic or
bidded clicks received by any Parked Domains, including, but not limited, the number of unique site
visits to any Parked Domains or the number of page views received by any Parked Domains. None of
the Seller Parties has directly or through another Person, intentionally generated traffic or
bidded clicks to any Parked Domains using “robot” programs, “spider” programs, macro programs,
Internet agents, or any other automated means, or generated traffic or bidded clicks to any Parked
Domains using human end users acting either on the instructions of any Seller Party or on
incentives of any kind from any Seller Party.

          SECTION 3.10 Conduct in the Ordinary Course; Absence of Certain Changes, Events and
Conditions. Since the Reference Statement Date, except as disclosed in Section 3.10

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of the
Disclosure Schedule, the Business has been conducted in the ordinary course. Without limiting the
generality of the foregoing sentence, except as disclosed in Section 3.10 of the Disclosure
Schedule, since the Reference Statement Date, the Seller has not:

          (a) permitted any of the Purchased Assets to be subjected to any Encumbrance, other than
Permitted Encumbrances;

          (b) except in the ordinary course of business, discharged or otherwise obtained the release of
any Encumbrance, or paid or otherwise discharged any Liability, other than current liabilities
reflected on the Reference Statement Balance Sheet and current liabilities incurred in the ordinary
course of business since the Reference Statement Date;

          (c) written down or written up (or failed to write down or write up in accordance with GAAP
consistent with past practice) the value of any Inventories or Receivables or revalued any of the
Purchased Assets other than in the ordinary course of business and in accordance with GAAP;

          (d) amended, terminated, cancelled or compromised any claims or waived any other rights of
value, except, in each case in the ordinary course of business;

          (e) sold, transferred, leased, subleased, licensed or otherwise disposed of any properties or
assets, real, personal or mixed (including leasehold interests and intangible property), other than
the sale of Inventories in the ordinary course of business;

          (f) issued any sales orders or made any purchases, in each case with respect to goods in
excess of $10,000;

          (g) made, revoked or changed any Tax election or method of Tax accounting, or settled or
compromised any liability with respect to Taxes of the Seller;

          (h) incurred any Indebtedness in excess of $10,000 individually or $50,000 in the aggregate;

          (i) made any loan to, guaranteed any Indebtedness of or otherwise became liable for any
Indebtedness on behalf of, any other Person in excess of $10,000 individually or $50,000 in the
aggregate;

          (j) (i) granted any increase, or announced any increase, in the wages, salaries, compensation,
bonuses, incentives, pension or other benefits payable by the Seller to any of its employees,
including any increase or change pursuant to any Plan, or (ii) established or increased or promised
to increase any benefits under any Plan, in either case except as required by Law or any collective
bargaining agreement and involving ordinary increases consistent with the past practices of the
Seller;

          (k) terminated, discontinued, closed or disposed of any facility or other business operation,
or laid off any employees or implemented any early retirement, separation or program providing
early retirement window benefits within the meaning of Section 1.401(a)-4 of the Regulations or
announced or planned any such action or program for the future;

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          (l) disclosed any secret or confidential Intellectual Property (except by way of issuance of a
patent or if such Intellectual Property is subject to a confidentiality or non-disclosure covenant
protecting the confidentiality thereof) material to the Business or, to the knowledge of the
Seller, permitted to lapse or become abandoned any Intellectual Property (or any registration or
grant thereof or any application relating thereto) material to the Business to which, or under
which, the Seller has any right, title, interest or license.

          (m) allowed any Permit or Environmental Permit that was issued or relates to the Seller or
otherwise relates to the Business to lapse or terminate, or failed to timely renew any insurance
policy, Permit or Environmental Permit that is scheduled to terminate or expire within 45 calendar
days of the Closing;

          (n) failed to maintain the property and equipment of the Business in operating condition,
ordinary wear and tear excepted;

          (o) suffered any casualty loss or damage with respect to any of the Purchased Assets that in
the aggregate have a replacement cost of more than $50,000, whether or not such loss or damage
shall have been covered by insurance;

          (p) amended or restated the certificate of formation or limited liability company agreement of
the Seller;

          (q) (i) sold, assigned, or granted any security interest in or to, or, to the knowledge of the
Seller, abandoned, any item of the Business Intellectual Property or Business IP Agreements
material to the Business, including failing to perform or cause to be performed all applicable
filings, recordings and other acts, and pay or caused to be paid all required fees and taxes, to
maintain and protect its interest in such Intellectual Property, (ii) granted to any third party
any license with respect to any Business Intellectual Property, or (iii) developed, created or
invented any Intellectual Property jointly with any third party (other than such joint development,
creation or invention with a third party that is in progress prior to Reference Statement Date);

          (r) experienced or otherwise been subject to any change, event, condition or set of
circumstances that, individually or in the aggregate, has had a Material Adverse Effect;

          (s) agreed, whether in writing or otherwise, to take any of the actions specified in this
Section 3.10 or granted any options to purchase, rights of first refusal, rights of first offer or
any other similar rights or commitments with respect to any of the actions specified in this
Section 3.10, except as expressly contemplated by this Agreement or the Ancillary Agreements; or

          (t) made modifications to the Source Code which have resulted, or are reasonably likely to
result, in a Material Adverse Effect (excluding for the purposes of this Section 3.10(t) issues and
problems which may arise upon initial implementation which are not extraordinary).

          SECTION 3.11 Litigation. Except as disclosed in Section 3.11 of the Disclosure
Schedule (which, with respect to each Action set forth therein, sets forth the parties, nature of
the

23

 

proceeding, date and method commenced, amount of damages or other relief sought and, if
applicable, paid or granted), there are no, and in the past three (3) years there have not been
any, Actions by or against, or, to the knowledge of Seller, investigation against, the Seller or
any of its directors, managers, officers, members or employees in his or her capacity as such,
pending before any Governmental Authority (or, to the knowledge of the Seller, threatened to be
brought by or before any Governmental Authority). None of the matters set forth in Section 3.11 of
the Disclosure Schedule, individually or in the aggregate, has had, or would reasonably be expected
to have, a Material Adverse Effect or could affect the legality, validity or enforceability of this
Agreement, any Ancillary Agreement or the consummation of any of the transactions contemplated
hereby or thereby. Neither the Seller nor any of its directors, managers, officers, members or
employees, each in his or her capacity as such, nor any of the Seller’s assets or properties,
including the Purchased Assets, is subject to any Governmental Order specifically
relating to or, to the knowledge of the Seller, affecting the Seller (nor, to the knowledge of
the Seller, are there any such Governmental Orders specifically relating to or, to the knowledge of
the Seller, affecting the Seller threatened to be imposed by any Governmental Authority) that,
individually or in the aggregate, has had, or would reasonably be expected to have, a Material
Adverse Effect.

          SECTION 3.12 Compliance with Laws. The Seller is, and at all times has been, in
compliance with all Laws and Governmental Orders applicable to the Seller or any of its properties
or assets, including the Purchased Assets, or the Business, and the Seller is not in violation of
any such Law or Governmental Order, in each case except for non-compliance or violations that would
not have a Material Adverse Effect.

          SECTION 3.13 Environmental Matters.

          (a) The Seller is, and during the past twelve (12) months has been, in compliance in all
material respects with all Environmental Laws, and holds and is in compliance with, and during the
past twelve (12) months has been in compliance with, all permits, certificates, licenses,
approvals, registrations and authorizations required under all Environmental Laws in connection
with the Business (“Environmental Permits”). All Environmental Permits are in full force
and effect. A complete list of all Environmental Permits is provided in Section 3.13 of the
Disclosure Schedule.

          (b) The Seller has not received any request for information, demand, administrative inquiry,
notice of claim, notice of intent to bring a “citizens suit” under any Environmental Laws, or other
information indicating that it is or may be liable or responsible under Environmental Laws, and
there is no civil, administrative, or criminal proceeding pending or, to the knowledge of the
Seller, threatened against the Seller, or, to the knowledge of the Seller, any Person for whose
conduct the Seller may be held responsible, under any Environmental Laws.

          (c) Neither the Seller, nor, to the Seller’s knowledge, any Person for whose conduct the
Seller may be held responsible, has produced, processed, used, generated, treated, stored, handled,
disposed of, transferred or recycled any Hazardous Materials in violation of Environmental Laws on
any property now or formerly owned, operated or leased by the Seller.

24

 

          (d) The Seller has provided to the Purchaser all documents, records and information in the
possession of the Seller concerning any environmental or health and safety matter relevant to the
Seller or to any property now or formerly owned, operated or leased by the Seller, including
without limitation, environmental audits, environmental risk assessments, site assessments,
documentation regarding waste disposal, and reports, correspondence, permits, licenses, approvals,
consents, and other authorizations related to environmental or health and safety matters issued by
any Governmental Authority.

          SECTION 3.14 Contracts

          (a) Section 3.14(a) of the Disclosure Schedule lists each of the following contracts and
agreements (including oral agreements), other than Excluded Assets, to which the Seller is a party
or by which any of the Purchased Assets is bound, in each case as of the date hereof (each contract
or agreement listed thereon, a “Contract”):

     (i) each contract, agreement, invoice, purchase order and other arrangement, for the
lease, license or purchase of materials, supplies, goods, services, assets or rights that,
in each case, provides for aggregate future payments by the Seller in excess of $25,000;

     (ii) each contract, agreement, invoice, sales order and other arrangement for the
lease, license or sale of materials, supplies, goods, services, assets or other rights that
in each case provides for aggregate future payments to the Seller in excess of $25,000;

     (iii) all broker, distributor, dealer, manufacturer’s representative, franchise,
agency, sales promotion, market research, marketing, consulting and advertising contracts
and agreements;

     (iv) all management contracts and contracts with independent contractors or consultants
(or similar arrangements) to which the Seller is a party and that are not cancelable without
penalty or further payment and without more than 30 days’ notice;

     (v) all contracts and agreements relating to Indebtedness of the Seller;

     (vi) all contracts and agreements with any Governmental Authority (the “Government
Contracts”) and all bids for Government Contracts that are now pending or being prepared
by the Seller;

     (vii) all contracts and agreements that limit or purport to limit the ability of the
Seller to compete in any line of business or with any Person or in any geographic area or
during any period of time or under which the Seller is otherwise restricted in any respect
in the distribution, licensing, marketing, purchasing, development or manufacturing of its
products or services;

     (viii) all contracts and agreements between the Seller and a Key Customer;

     (ix) all contracts and agreements that provide for “exclusivity” or any similar
requirement in favor of any Person other than the Seller;

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     (x) all contracts and agreements under which the Seller has agreed to indemnify any
Person;

     (xi) each contract and agreement granting the other party to such contract or agreement
or another third party “most favored nation” or similar status;

     (xii) each contract and agreement that involves requirements, fixed volume or other
similar commitments;

     (xiii) all contracts and agreements between the Seller and any of its Affiliates,
directors, managers, officers or members or any of their respective Affiliates or family
members or relatives, in each case to the extent such contract relates to the operations of
the Business; and

     (xiv) to the extent not otherwise listed in Section 3.14(a) of the Disclosure Schedule,
all contracts and agreements listed in Sections 3.17 and 3.19 of the Disclosure Schedule.

          (b) Except as set forth on Section 3.14(b) of the Disclosure Schedule, each Contract (i) is a
valid and binding obligation of the Seller and, to the knowledge of the Seller, the other parties
thereto, and is in full force and effect, and (ii) is freely and fully assignable to the Purchaser
without penalty or other adverse consequences. Except as set forth on Section 3.14 of the
Disclosure Schedule, the Seller is not in breach of, or default under, any Contract in any material
respect.

          (c) Except as set forth on Section 3.14(c) of the Disclosure Schedule, to the knowledge of the
Seller: (i) no other party to any Contract is in breach thereof or default thereunder in any
material respect and (ii) neither the Seller nor any Seller Member has received, as a result of the
transactions contemplated by this Agreement or otherwise, any written or oral notice of
termination, cancellation, breach or default under any Contract.

          (d) Except as set forth on Section 3.14(d) of the Disclosure Schedule, the Seller has provided
to the Purchaser true and complete copies of all Contracts.

          (e) There is no contract, agreement or other arrangement granting any Person any preferential
right to purchase any of the Purchased Assets.

          SECTION 3.15 Intellectual Property.

          (a) Section 3.15 of the Disclosure Schedule sets forth a true and complete list of (i) all
patents and patent applications, registered and unregistered trademarks and trademark applications,
registered copyrights and copyright applications and domain names included in the Business
Intellectual Property, (ii) Business IP Agreements, other than with respect to commercially
available off-the-shelf computer software and (iii) Business Intellectual Property used in the
operation of the Internal Systems.

          (b) The operation of the Business as currently conducted or as currently proposed to be
conducted, including the use of the Business Intellectual Property in connection

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therewith, the
Seller’s use and operation of the Internal Systems, and the Seller’s transmission, use, linking and
other practices related to the operation of its web sites in connection with the Business, the
content thereof and the advertisements contained therein, to the knowledge of the Seller, do not
infringe, misappropriate or otherwise violate the Intellectual Property of any third
party, and, to the knowledge of the Seller, no Actions or Claims are pending or threatened
against the Seller.

          (c) To the knowledge of the Seller, the Seller is the exclusive owner of the entire right,
title and interest in and to the Owned Intellectual Property, and the Seller has a valid right to
use the Licensed Intellectual Property in the ordinary course of the Business as currently
conducted pursuant to an executed written agreement.

          (d) To the knowledge of the Seller, no Owned Intellectual Property is subject to any
outstanding decree, order, injunction, judgment or ruling restricting the use of such Owned
Intellectual Property or impairing the validity or enforceability of such Owned Intellectual
Property.

          (e) To the knowledge of the Seller, the Business Intellectual Property includes Intellectual
Property necessary to or used in the operation of the Business as currently conducted. To the
knowledge of the Seller, the Owned Intellectual Property is subsisting, valid and enforceable, and
is not subject to any Claim of invalidity or unenforceability in whole or in part.

          (f) No Actions have been asserted or are pending or, to the knowledge of the Seller,
threatened against the Seller or any of its Affiliates, directors, managers, officers, employees or
members (i) based upon or challenging or seeking to deny or restrict the use by the Seller of any
of the Owned Intellectual Property or (ii) alleging that any services provided by, processes used
by, or products manufactured or sold by the Seller infringe or misappropriate any Intellectual
Property right of any third party. The Seller has provided to the Purchasers complete and accurate
copies of all information and written documentation in the Seller’s control relating to Actions
known to the Seller concerning the Owned Intellectual Property.

          (g) To the knowledge of the Seller, no Person is engaging in any activity that infringes the
Owned Intellectual Property or any Licensed Intellectual Property licensed exclusively to the
Seller. Except as set forth in Section 3.15 of the Disclosure Schedule, the Seller has not granted
any license or other right to any third party with respect to the Business Intellectual Property.
To the knowledge of the Seller, the consummation of the transactions contemplated by this Agreement
and the Ancillary Agreements will not result in the termination or impairment of any of the
Licensed Intellectual Property.

          (h) The Seller has taken reasonable steps in accordance with normal industry practices to
maintain the confidentiality of the Trade Secrets used in connection with the Business. To the
knowledge of the Seller: (i) there has been no misappropriation of any material Trade Secrets by
any Person; (ii) no employee, independent contractor or agent of the Seller has misappropriated any
Trade Secrets of any other Person in the course of their performance as an employee, independent
contractor or agent of the Seller; and (iii) no employee, independent contractor or agent of the
Seller is in default or breach of any term of any nondisclosure agreement, assignment agreement or
similar agreement or contract relating in any way to the

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protection, ownership, development, use or
transfer of Intellectual Property. To the extent required, the Seller has obtained any necessary
executed written agreements from those former and current employees, independent contractors and
agents of the Business assigning to the Seller their entire rights, title, and interest in and to
any and all Owned Intellectual Property.

          (i) The Software included in the Business Intellectual Property has not been directly or
indirectly distributed to any third party.

          SECTION 3.16 Real Property. The Seller does not own or lease, and neither the Seller
nor any of its predecessors has ever owned or leased, any interest in any real property.

          SECTION
3.17 Tangible Personal Property.

          (a) Section 3.17 of the Disclosure Schedule lists each item or distinct group of machinery,
equipment, tools, supplies, furniture, fixtures, personalty, vehicles, rolling stock and other
tangible personal property used in the Business with a book value in excess of $500 (the
“Tangible Personal Property”).

          (b) Section 3.17 of the Disclosure Schedule sets forth a true and complete list of all leases
and subleases for Tangible Personal Property and any and all material ancillary documents
pertaining thereto (including all amendments, consents and evidence of commencement dates and
expiration dates).

          (c) The Seller has the full right to exercise any renewal options contained in the leases and
subleases pertaining to the Tangible Personal Property on the terms and conditions contained
therein and upon due exercise would be entitled to enjoy the use of each item of leased Tangible
Personal Property for the full term of such renewal options.

          SECTION 3.18 Assets.

          (a) The Seller has good title to, or, in the case of leased, subleased, licensed or
sublicensed Purchased Assets (other than the Software), valid and subsisting leasehold or license
interests, as the case may be, in, all the Purchased Assets, free and clear of any Encumbrances,
except Permitted Encumbrances. To the knowledge of the Seller, the Seller has valid and subsisting
licenses for the Software licensed to the Seller, free and clear of any Encumbrances, except for
Permitted Encumbrances and licenses of Publicly Available Software.

          (b) Except as set forth on Section 3.18 of the Disclosure Schedules, the Purchased Assets
constitute all the properties, assets and rights that are necessary to conduct the Business as
currently conducted by the Seller. The Purchased Assets constituting Tangible Personal Property
are in good operating condition, ordinary wear and tear excepted.

          (c) The Seller has the complete and unrestricted power and unqualified right to sell, assign,
transfer, convey and deliver the Purchased Assets owned by Seller to the Purchaser without penalty.
Upon the consummation of the Closing, the Purchaser will own with valid good title or lease or
license under valid and subsisting leases or licenses the interests of the Seller in the Purchased
Assets, free and clear of any Encumbrances, except for Permitted Encumbrances, and without
incurring any penalty as a result of, or arising from, the

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consummation of the transactions
contemplated by this Agreement, other than such penalty
arising from or relating to facts, events or circumstances specifically relating to the
Purchaser, Parent or their respective Affiliates.

          SECTION 3.19 Customers. Listed in Section 3.19 of the Disclosure Schedule is a list
by amount of revenue (but without names, addresses or other identifying information) of the 20
largest customers of the Business based on revenue for the month of July, 2006 (each such customer,
a “Key Customer”) and the amounts paid to each such customer during such period for revenue
generated by such customer’s Parked Domains. The Seller has not received any written notice that
any Key Customer has ceased, or intends to cease, to use the products, goods or services of the
Seller or has substantially reduced, or intends to substantially reduce, the use of such products,
goods or services at any time. Except as set forth in Section 3.19 of the Disclosure Schedule and
except as provided in any Contract listed on Schedule 3.14(a), the Seller has not agreed or
committed to any discount, price reduction or price concession, commission, fee (including any
syndication fee), or other adjustment with or for any Key Customer or in respect of any revenue
generated from any such Key Customer.

          SECTION 3.20 Employee Benefit Matters.

          (a) Plans and Material Documents. Section  3.20 of the Disclosure Schedule lists
(i) all employee benefit plans (as defined in Section 3(3) of the Employee Retirement Income
Security Act of 1974, as amended (“ERISA”)) and all bonus, unit option, unit purchase,
restricted unit, incentive, deferred compensation, retiree medical or life insurance, supplemental
retirement, severance or other benefit plans, programs or arrangements, and all employment,
termination, severance or other contracts or agreements, whether formal or informal, whether or not
in writing, to which the Seller is a party, with respect to which the Seller has any obligation or
that are maintained, contributed to or sponsored by the Seller for the benefit of any current or
former employee, officer or director of the Seller, (ii) any contracts, arrangements or
understandings between the Seller and any employee of the Seller, including any contracts,
arrangements or understandings relating to the sale of the Business (all such items listed thereon,
collectively, the “Plans”). The Seller has provided to the Purchaser a complete and
accurate copy of each Plan and a complete and accurate copy of each material document prepared in
connection with each such Plan, including a copy of (i) each trust or other funding arrangement,
(ii) each summary plan description, summary of material modifications or other document used to
communicate the terms of the Plan to Participants, (iii) the most recently filed IRS Form 5500,
(iv) the most recently received IRS determination letter for each such Plan and (v) the most
recently prepared actuarial report and financial statements in connection with each such Plan. The
Seller does not have any express or implied commitment, whether legally enforceable or not, to
(i) create, incur liability with respect to or cause to exist any other employee benefit plan,
program or arrangement, (ii) to enter into any contract or agreement to provide compensation or
benefits to any individual, or (iii) to modify, change or terminate any Plan, other than with
respect to a modification, change or termination required by ERISA or the Code.

          (b) Absence of Certain Types of Plans. None of the Plans is (i) a multiemployer plan
(within the meaning of Section 3(37) or 4001(a)(3) of ERISA) (a “Multiemployer Plan”) or
(ii) a single employer pension plan (within the meaning of
Section 4001(a)(15) of ERISA) (a “Multiple Employer Plan”) or (iii) a plan otherwise
subject to

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Title IV of ERISA. None of the Plans provides for the payment of separation, severance,
termination or similar-type benefits to any Person or obligates the Seller to pay separation,
severance, termination or similar-type benefits solely as a result of any transaction contemplated
by this Agreement or as a result of a “change in control”, within the meaning of such term under
Section 280G of the Code. None of the Plans provides for or promises retiree medical, disability
or life insurance benefits to any current or former employee, officer or director of the Seller.
Each of the Plans is subject only to the Laws of the United States or a political subdivision
thereof.

          (c) Compliance with Applicable Law. Each Plan is now and always has been operated in
all material respects in accordance with the requirements of all applicable Laws, including ERISA
and the Code. The Seller has performed all obligations required to be performed by it under, is
not in any respect in default under or in violation of, and has no knowledge of any default or
violation by any party to, any Plan. No Action is pending or, to the knowledge of the Seller,
threatened with respect to any Plan (other than claims for benefits in the ordinary course) and no
fact or event exists that could give rise to any such Action.

          (d) Qualification of Certain Plans. Each Plan that is intended to be qualified under
Section 401(a) of the Code or Section 401(k) of the Code has received a favorable determination
letter from the IRS that it is so qualified, and each trust established in connection with any Plan
that is intended to be exempt from federal income taxation under Section 501(a) of the Code has
received a determination letter from the IRS that it is so exempt, and no fact or event has
occurred since the date of such determination letter from the IRS to adversely affect the qualified
status of any such Plan or the exempt status of any such trust. No trust maintained or contributed
to by the Seller is intended to be qualified as a voluntary employees’ beneficiary association.

          (e) Absence of Certain Liabilities and Events. There has been non-exempt prohibited
transaction (within the meaning of Section 406 of ERISA or Section 4975 of the Code) with respect
to any Plan. The Seller has not incurred any liability for any penalty or tax arising under
Section 4971, 4972, 4980, 4980B or 6652 of the Code or any liability under Section 502 of ERISA,
and no fact or event exists that could give rise to any such liability.

          (f) Plan Contributions and Funding. All contributions, premiums or payments required
to be made with respect to any Plan have been made on or before their due dates. All such
contributions have been fully deducted for income tax purposes and no such deduction has been
challenged or disallowed by any Governmental Authority, and no fact or event exists that could give
rise to any such challenge or disallowance.

          SECTION 3.21 Labor Matters.

          (a) The Seller is not a party to any collective bargaining agreement or other labor union
contract applicable to persons employed in the Business, and currently there are no organizational
campaigns, petitions or other unionization activities seeking recognition of a collective
bargaining unit which could affect the Business; (b) there are no controversies, strikes, slowdowns
or work stoppages pending or, to the knowledge of the Seller, threatened between the
Seller and any of the employees of the Seller, and the Seller has not experienced any such

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controversy, strike, slowdown or work stoppage within the past three years; (c) the Seller has not
breached or otherwise failed to comply with the provisions of any collective bargaining or union
contract, and there are no material grievances outstanding against the Seller under any such
agreement or contract; (d) there are no unfair labor practice complaints pending against the Seller
before the National Labor Relations Board or any other Governmental Authority or any current union
representation questions involving employees of the Seller; (e) the Seller is currently in
compliance in all material respects with all applicable Laws relating to employment, including
those related to wages, hours, collective bargaining and the payment and withholding of taxes and
other sums as required by the appropriate Governmental Authority and has withheld and paid to the
appropriate Governmental Authority, or is holding for payment not yet due to such Governmental
Authority, all amounts required to be withheld from employees of the Seller and is not liable for
any arrears of wages, Taxes, penalties or other sums for failure to comply with any of the
foregoing; (f) the Seller has paid in full to all its employees, or adequately accrued for in
accordance with GAAP, all wages, salaries, commissions, bonuses, benefits and other compensation
due to or on behalf of such employees; (g) there is no claim with respect to payment of wages,
salary or overtime pay that has been asserted or is now pending or, to the knowledge of the Seller,
threatened before any Governmental Authority with respect to any Persons currently or formerly
employed by the Seller in the Business; (h) the Seller is not a party to, or otherwise bound by,
any consent decree with, or citation by, any Governmental Authority relating to employees or
employment practices; (i) there is no charge or proceeding with respect to a violation of any
occupational safety or health standard that has been asserted or is now pending or, to the
knowledge of the Seller, threatened with respect to the Seller; and (j) there is no charge of
discrimination in employment or employment practices, for any reason, including age, gender, race,
religion or other legally protected category, which has been asserted or is now pending or, to the
knowledge of the Seller, threatened before the United States Equal Employment Opportunity
Commission, or any other Governmental Authority in any jurisdiction in which the Seller has
employed or currently employs any Person.

          SECTION 3.22 Key Employees. Section 3.22 of the Disclosure Schedule lists the name,
place of employment, the current annual salary rates, bonuses, deferred or contingent compensation,
pension, accrued vacation, “golden parachute” and other like benefits paid or payable (in cash or
otherwise) in the fiscal year of the Seller ended December 31, 2005, the date of employment and a
description of the position and job function of each current salaried employee, officer, director,
consultant or agent of the Seller.

          SECTION 3.23 Certain Interests

          (a) Except as disclosed in Section 3.23 of the Disclosure Schedule, and, except for domain
names owned by any Seller Members that are parked with the Seller, no Affiliate, member, officer,
director, manager or key employee of the Seller and, to the knowledge of the Seller, no relative or
spouse (or relative of such spouse) of any such Affiliate, member, officer, director, manager or
key employee:

     (i) has any direct or indirect financial interest in any competitor, supplier or
customer of the Seller; provided, however, that the ownership of securities
representing no more than 3% percent of the outstanding voting power of any competitor,
supplier or customer and that are also listed on any national securities exchange, shall not
be deemed

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to be a “financial interest” so long as the Person owning such securities has no
other financial relationship with such competitor, supplier or customer;

     (ii) owns, directly or indirectly, in whole or in part, or has any other interest in
any tangible or intangible property, including the Business Intellectual Property, that the
Seller uses, hold for use has used, or intends to use in the operation of the Business; or

     (iii) has outstanding any Indebtedness owed to the Seller.

          (b) The Seller does not have any Liability relating to the Business to any Affiliate, member,
officer, director, manager or key employee of the Seller or to any relative or spouse (or relative
of such spouse) of any such Affiliate, member, officer, director, manager or key employee that
would constitute an Assumed Liability.

          SECTION 3.24 Taxes.

          (a) (i) All Tax Returns required to be filed by or with respect to the Purchased Assets or the
Business have been timely filed; (ii) all Taxes shown on such Tax Returns have been timely paid;
(iii) no adjustment relating to any such Tax Return has been proposed in writing by any
Governmental Authority and, to the knowledge of the Seller, no basis exists for any such
adjustment; (iv) there are no pending or, to the knowledge of the Seller, threatened Actions for
the assessment or collection of Taxes in respect of the Purchased Assets or the Business; (v) there
are no Tax liens on any Purchased Assets; (vi) the Seller has received no notice or inquiry from
any jurisdiction in which Tax Returns have not been filed by the Seller to the effect that the
filing of Tax Returns may be required; and (vii) the Seller is, and has been since the date of its
formation, an entity taxable as a partnership (and not a publicly-traded partnership taxable as a
corporation) for U.S. federal income tax purposes.

          (b) There are no outstanding waivers or agreements extending the statute of limitations for
any period with respect to any Tax relating to the Purchased Assets or the Business. There are no
written requests from any Governmental Authority for information concerning any Tax relating to the
Purchased Assets or the Business.

          (c) (i) Section 3.24 of the Disclosure Schedule lists all income, franchise and similar Tax
Returns (federal, state, local and foreign) filed with respect to the Seller for taxable periods
ended on or after December 31, 2003, indicates the most recent income, franchise or similar Tax
Return for each relevant jurisdiction for which an audit has been completed or the statute of
limitations has lapsed and indicates all Tax Returns that currently are the subject of audit; and
(ii) the Seller has delivered to the Purchaser correct and complete copies of all such Tax Returns
for periods ending on or after December 31, 2003, and all examination reports and statements of
deficiencies assessed against or agreed to by the Seller with respect to any Tax Returns.

          (d) The Seller has withheld and paid all Taxes required to have been withheld and paid in
connection with any amounts paid or owing to any employee, independent contractor, creditor, member
or other third party.

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          (e) The Seller has no liability for the Taxes of any Person other than the Seller under
Treasury Regulation Section 1.1502-6 (or any corresponding provision of state, local or foreign Tax
law), or as a transferee or successor, or by contract, or otherwise.

          (f) None of the Purchased Assets is a “United States real property interest” within the
meaning of Section 897(c) of the Code.

          SECTION 3.25 Insurance. The Seller does not now, and has never been a party to any
insurance policy, including, to the knowledge of the Seller, as an additional insured.

          SECTION 3.26 Certain Business Practices. Neither the Seller nor any of its directors,
officers, agents, representatives or employees (in their capacity as directors, officers, agents,
representatives or employees) has (a) used any funds for unlawful contributions, gifts,
entertainment or other unlawful expenses relating to political activity in respect of the Business,
(b) directly or indirectly, paid or delivered any fee, commission or other sum of money or item of
property, however characterized, to any finder, agent, or other party acting on behalf of or under
the auspices of a governmental official or Governmental Authority, in the United States or any
other country, which is in any manner illegal under any Law of the United States or any other
country having jurisdiction, or (c) made any payment to any customer or supplier of the Seller or
any officer, director, partner, employee or agent of any such customer or supplier for the unlawful
reciprocal practice, or made any other unlawful payment or given any other unlawful consideration
to any such customer or supplier or any such officer, director, partner, employee or agent, in
respect of the Business.

          SECTION 3.27 Brokers. There is no investment banker, broker, finder or other
intermediary that has been retained by or is authorized to act on behalf of the Seller or the
Seller Members that might be entitled to any fee or commission in connection with the transactions
contemplated by this Agreement.

          SECTION 3.28 Disclaimer. IT IS THE EXPLICIT INTENT AND UNDERSTANDING OF EACH PARTY
HERETO THAT NONE OF THE PARTIES NOR ANY PARTY’S AFFILIATES, REPRESENTATIVES OR AGENTS IS MAKING OR
RELYING ON ANY REPRESENTATION OR WARRANTY WHATSOEVER, ORAL OR WRITTEN, EXPRESS OR IMPLIED, OTHER
THAN THOSE SET FORTH IN THIS AGREEMENT. NOTWITHSTANDING ANYTHING CONTAINED HEREIN TO THE CONTRARY,
NO SELLER PARTY MAKES ANY REPRESENTATION, WARRANTY OR COVENANT OF ANY KIND WITH RESPECT TO ANY
PROJECTIONS, ESTIMATES OR BUDGETS
HERETOFORE DELIVERED TO OR MADE AVAILABLE TO PARENT AND THE PURCHASER OF FUTURE REVENUES,
EXPENSES OR EXPENDITURES, FUTURE RESULTS OF OPERATIONS (OR ANY COMPONENT THEREOF), FUTURE CASH
FLOWS OR FUTURE FINANCIAL CONDITION (OR ANY COMPONENT THEREOF) OF THE SELLER OR THE BUSINESS OR THE
FUTURE BUSINESS AND OPERATIONS OF THE SELLER OR THE BUSINESS.

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ARTICLE IV

REPRESENTATIONS AND WARRANTIES

OF THE PURCHASER AND THE PARENT

          As an inducement to the Seller to enter into this Agreement, the Purchaser and Parent hereby
make the following representations and warranties to the Seller Parties as of the date hereof and
as of the Closing:

          SECTION 4.01 Organization and Authority of the Purchaser. The Purchaser is a limited
liability company duly organized, validly existing and in good standing under the laws of the State
of Delaware and has all necessary power and authority to enter into this Agreement and the
Ancillary Agreements to which it is a party, to carry out its obligations hereunder and thereunder
and to consummate the transactions contemplated hereby and thereby. Parent is a corporation duly
incorporated, validly existing and in good standing under the laws of the State of Delaware and has
all necessary corporate power and authority to enter into this Agreement and the Ancillary
Agreements to which it is a party, to carry out its obligations hereunder and thereunder and to
consummate the transactions contemplated hereby and thereby. The execution and delivery by each of
the Purchaser and Parent of this Agreement and the Ancillary Agreements to which it is a party, the
performance by each of the Purchaser and Parent of its obligations hereunder and thereunder and the
consummation by the Purchaser and Parent of the transactions contemplated hereby and thereby have
been duly authorized by all requisite action on the part of the Purchaser and Parent. This
Agreement has been, and upon their execution, the Ancillary Agreements to which either the
Purchaser or Parent is a party shall have been, duly executed and delivered by the Purchaser or
Parent as the case may be, and (assuming due authorization, execution and delivery by the Seller
Parties) this Agreement constitutes, and upon their execution, the Ancillary Agreements to which
either the Purchaser or Parent is a party shall constitute, valid and binding obligations of the
Purchaser or Parent, as the case may be, enforceable against it in accordance with their respective
terms, except (i) as the same may be limited by bankruptcy, insolvency, reorganization, moratorium
or similar laws now or hereafter in effect relating to creditors’ rights generally and (ii) that
the remedy of specific performance and injunctive and other forms of equitable relief may be
subject to equitable defenses and to the discretion of the court before which any proceeding
therefor may be brought.

          SECTION 4.02 No Conflict. Assuming the making and obtaining of all filings,
notifications, consents, approvals, authorizations and other actions referred to in Section 4.03,
except as may result from
any facts or circumstances relating to one or more of the Seller Parties, the execution,
delivery and performance by each of the Purchaser and Parent of this Agreement and the Ancillary
Agreements to which it is a party do not and will not (a) violate, conflict with or result in the
breach of any provision of the certificate of formation or limited liability company agreement of
the Purchaser or the certificate of incorporation or by-laws of Parent, (b) conflict with or
violate any Law or Governmental Order applicable to the Purchaser or Parent or (c) conflict with,
result in any breach of, constitute a default (or event that with the giving of notice or lapse of
time, or both, would become a default) under, require any consent under, or give to others any
rights of termination, amendment, acceleration, suspension, revocation or cancellation of, any
note, bond, mortgage or indenture, contract, agreement, lease, sublease, license, permit, franchise
or other instrument or arrangement to which the Purchaser or Parent is

34

 

a party, in each case that
would materially and adversely affect the ability of the Purchaser or Parent to carry out its
obligations under, and to consummate the transactions contemplated by, this Agreement.

          SECTION 4.03 Governmental Consents and Approvals. The execution, delivery and
performance by each of the Purchaser and Parent of this Agreement and each Ancillary Agreement to
which it is a party do not and will not require any consent, approval, authorization or other order
of, action by, filing with, or notification to any Governmental Authority.

          SECTION 4.04 Litigation. No Action by or against the Purchaser or Parent is pending
or, to the best knowledge of the Purchaser after due inquiry, threatened, that would reasonably be
expected to materially affect the legality, validity or enforceability of this Agreement, any
Ancillary Agreement or materially delay the consummation of the transactions contemplated hereby or
thereby.

          SECTION 4.05 Brokers. There is no investment banker, broker, finder or other
intermediary that has been retained by or is authorized to act on behalf of the Purchaser or Parent
that might be entitled to any fee or commission in connection with the transactions contemplated by
this Agreement.

ARTICLE V

ADDITIONAL AGREEMENTS

          SECTION 5.01 Conduct of Business Prior to the Closing.

          (a) Except as described in Section 5.01(a) of the Disclosure Schedule, between the date hereof
and continuing until the earlier of the termination of this Agreement in accordance with its terms
and the time of the Closing, the Seller shall not, and the Seller Members shall cause the Seller
not to, conduct the business of the Seller other than in the ordinary course. Without limiting the
generality of the foregoing, except as described in
Section 5.01(a) of the Disclosure Schedule, the Seller shall, and the Seller Members shall
cause the Seller to, (i) continue its pricing, collection, receivables, payment and purchasing
policies or practices in accordance with past practice in all material respects; (ii) not shorten
or lengthen the customary payment cycles for any its payables or receivables; and (iii) use
commercially reasonable efforts to (A) preserve intact the business organization of the Business,
and (B) preserve its current relationships with its customers, suppliers and other Persons with
whom the Seller has significant business relationships.

          (b) In addition to the provisions of Section 5.01(a), except as contemplated by this
Agreement, without the prior written consent of the Purchaser, during the period from the date of
this Agreement and continuing until the earlier of the termination of this Agreement pursuant to
its terms or the Closing Date, the Seller shall not, and the Seller Members shall cause the Seller
not to, do any of the following:

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     (i) grant any severance or termination pay to any manager, officer or employee except
pursuant to written agreements in effect, or policies existing, on the date hereof (or as
required by applicable law), or adopt any new severance plan;

     (ii) acquire or agree to acquire by merging or consolidating with, or, by purchasing
any equity interest in or a portion of the assets of, or by any other manner, any business
or any corporation, partnership, association or other business organization or division
thereof; or otherwise acquire or agree to acquire any assets which are material,
individually or in the aggregate, to the business of the Seller or enter into any material
joint ventures;

     (iii) sell, lease, license or otherwise dispose of any Purchased Assets other than in
the ordinary course of business, or permit any of the Purchased Assets to be subjected to
any Encumbrance, other than Permitted Encumbrances;

     (iv) incur any Indebtedness or guarantee any Indebtedness of another person, issue or
sell any debt securities or options, warrants, calls or other rights to acquire any debt
securities of the Seller, enter into any “keep well” or other agreement to maintain any
financial statement condition or enter into any arrangement having the economic effect of
any of the foregoing;

     (v) make any capital expenditures in excess of $50,000;

     (vi) revalue any of its assets or make any change in accounting methods, principles or
practices;

     (vii) adopt a plan of complete or partial liquidation or resolutions providing for or
authorizing such a liquidation or a dissolution, merger, consolidation, restructuring,
recapitalization or reorganization;

     (viii) enter into any employment or collective bargaining agreement;

     (ix) settle or compromise any Action other than a settlement or compromise of an Action
that does not provide for injunctive or similar relief and where the amount paid
in settlement or compromise does not exceed $5,000, provided that the aggregate amount
paid in connection with the settlement or compromise of all such Actions shall not exceed
$25,000; and

     (x) agree in writing or otherwise to take any of the actions described in Section
5.01(b)(i) through (ix) above.

          SECTION 5.02 Access to Information.

          (a) From the date hereof until the Closing, upon reasonable notice, the Seller shall, and the
Seller Members shall cause the Seller to, cause its officers, directors and employees to (i) afford
the Purchaser and Parent reasonable access, during normal business hours, to the books and records,
financial and operating data and other information regarding the assets, properties, liabilities
and goodwill of the Business as the Purchaser may, from time to

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time, reasonably request and to
those officers, directors, employees, agents, attorneys and accountants of the Seller who have any
material knowledge relating to the Business, unless the furnishing of such information or access
would (1) violate the provisions of any applicable law or any applicable confidentiality agreement
or covenant or (2) cause the loss of the attorney-client or other legal privilege with respect
thereto. Notwithstanding the foregoing, the Seller Members may, in their sole discretion restrict
or limit in whole or in part or condition in any respect the furnishing or access to information or
Persons to the extent relating to any of the (i) Excluded Assets or Excluded Liabilities and (ii)
any unredacted customer lists, unredacted copies of the Seller’s agreements with its customers,
passwords and Source Code, any unredacted reports or documents whatever the source that contain
customer identification, domain name or revenue share or other statistical information included
among the Purchased Assets and the unredacted hosting and support agreement. The Purchaser and the
Parent acknowledge and agree that it is the current intent and understanding of the parties hereto
that (x) the Purchaser and the Parent will not be provided access to the items described in clause
(i) of the immediately preceding sentence, and (y) with the exception of the Source Code, the
Purchaser and Parent will not be provided access to the items described in clause (ii) of the
immediately preceding sentence until immediately following the Closing.

          (b) In order to facilitate the resolution of any claims made by or against or incurred by the
Purchaser or Seller Parties after the Closing or for any other reasonable purpose, for a period of
seven years following the Closing, all parties shall (i) retain all books and that relate to the
Business and its operations for periods prior to the Closing and that shall not otherwise have been
delivered to the other parties and (ii) upon reasonable notice, afford the officers, employees,
agents and representatives of the Purchaser or the Seller Parties, as applicable, reasonable
access, during normal business hours, to such books and records.

          (c) On or prior to September 7, 2006, the Seller or its agents shall afford access to a
complete copy of the software code in source code form (and any related documentation) used in the
conduct of the Business as of January 1, 2006 (the “Source Code”) to an employee or agent
of the Purchaser and Parent with subject matter expertise who has (i) been designated in writing
and (ii) executed and delivered to the Seller a confidentiality and non-use agreement in a form
mutually acceptable to the Purchaser and the Seller (such employee or agent, the “Source Code
Reviewer”). The Source Code Reviewer shall have the lesser of (i)
three consecutive (3) Business Days or (ii) four consecutive calendar days (commencing on the
Business Day immediately after the date on which the Source Code Reviewer is provided access to a
complete copy of the Source Code) to review, analyze, examine and test the Source Code; provided,
that any such review, analysis, examination and testing shall be conducted by the Source Code
Reviewer in the presence of representative(s) of the Seller at locations and times to be
reasonably determined the Seller provided, further, that the Source Code shall at all times remain
in the sole possession of Seller or its agents. If the Purchaser and Parent reasonably determines
based on the description of the Source Code Reviewer that the Source Code has not met one or both
of the standards set forth in the first sentence of Section 8.02(e), then the Purchaser, Parent or
both shall deliver to the Seller a written notice thereof in accordance with Section 11.02, which
written notice shall include a detailed explanation prepared in good faith by the Source Code
Reviewer which sets forth the basis upon which he reaches the conclusion that the standards
specified in the first sentence of Section 8.02(e) are not met and describes the actions necessary
to comply with such standards (a “Source Code Deficiency Notice”).

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          SECTION 5.03 Confidentiality

          (a) From the date hereof until the fifth anniversary of the Closing Date, the Seller Parties
shall, and shall cause their respective agents, representatives, Affiliates, employees, members,
stockholders, officers, managers and directors, to (i) treat and hold as confidential (and not
disclose or make available to any Person except as expressly permitted by the Purchaser or Parent
in writing) all information relating to trade secrets, processes, patent applications, product
development, price, customer and supplier lists, pricing and marketing plans, policies and
strategies, details of client and consultant contracts, operations methods, product development
techniques, business acquisition plans, new personnel acquisition plans and all other confidential
or proprietary information with respect to the Business or the Purchased Assets, (ii) in the event
that any of the Seller Parties or any such agent, representative, Affiliate, employee, member,
stockholder, officer, manager or director becomes legally compelled to disclose any such
information, provide the Purchaser with prompt written notice of such requirement so that the
Purchaser may seek a protective order or other remedy at its expense or waive compliance by the
Seller Parties with this Section 5.03(a), (iii) in the event that such protective order or other
remedy is not obtained, or the Purchaser waives compliance with this Section 5.03(a), furnish only
that portion of such confidential information that is legally required to be provided and exercise
commercially reasonable efforts to obtain assurances that confidential treatment will be accorded
such information, and (iv) promptly furnish (at or as soon as practicable following, the Closing
except as otherwise expressly permitted by the Purchaser or Parent in writing) to the Purchaser any
and all copies (in whatever form or medium) of all such confidential information then in the
possession of any of the Seller Parties or any of their respective agents, representatives,
Affiliates, employees, members, stockholders, officers, managers and directors and except as
otherwise expressly permitted by the Purchaser or Parent in writing or except to the extent
constituting Excluded Assets, destroy any and all additional copies then in the possession of any
of the Seller Parties or any of their agents, representatives, Affiliates, employees, members,
stockholders, officers, managers and directors of such information and of any analyses,
compilations, studies or other documents prepared, in whole or in part, on the basis thereof;
provided, however, that this 5.03(a) shall not apply to any information that, at
the time
of disclosure, is available publicly and was not disclosed in breach of this Agreement by the
Seller, the Seller Members, their agents, representatives, Affiliates, employees, members,
stockholders, managers, officers or directors.

          (b) From the date hereof until the Closing Date, the Purchaser and the Parent shall, and shall
cause their respective agents, representatives, Affiliates, employees, members, stockholders,
officers, managers and directors, to (i) treat and hold as confidential (and not to disclose to any
Person) any information concerning the possibility, existence, status or closing of the
transactions contemplated by this Agreement; provided, that the Purchaser and Parent may
disclose any such information or any of the information described in clause (ii) below to their
respective directors, members and managers, to their respective employees who have a need to know
the specific information, to their attorneys, and to existing lenders, proposed lenders and any
counsel thereto (collectively, the “Recipients”) so long as each such person is advised of
the Purchaser’s and Parent’s obligations under this Section 5.03(b) and the fact that the Purchaser
or Parent is liable for the breach of the confidentiality obligations set forth in this Section
5.03(b) by any Recipient, (ii) treat and hold as confidential (and not disclose or make available
to any Person other than a Recipient) all information relating to trade secrets, processes, patent

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applications, product development, price, customer and supplier lists, pricing and marketing plans,
policies and strategies, details of client and consultant contracts, operations methods, product
development techniques, business acquisition plans, new personnel acquisition plans and all other
confidential or proprietary information with respect to the Business, (iii) in the event that
either the Purchaser, Parent, any of their respective agents, representatives, Affiliates,
employees, members, stockholders, officers, managers or directors or any Recipient becomes legally
compelled to disclose any such information, provide the Seller Parties with prompt written notice
of such requirement so that the Seller Parties may seek a protective order or other remedy at its
expense or waive compliance by the Purchaser and the Parent with this Section 5.03(b), and (iv) in
the event that such protective order or other remedy is not obtained, or the Seller Parties waive
compliance with this Section 5.03(b), furnish only that portion of such confidential information
that is legally required to be provided and exercise commercially reasonable efforts to obtain
assurances that confidential treatment will be accorded such information. If the Agreement is
terminated pursuant to Article X, then, no later than five (5) Business Days after the later of the
Termination Date and the date on which of notice of such termination is received by the Purchaser
and Parent, the Purchaser and Parent shall return (or shall caused to be returned) to the Seller,
any and all copies (in whatever form or medium) of all such confidential information, and any
analyses, compilations, studies or other documents prepared (in whole or in part) on the basis
thereof, then in the possession of any of the Purchaser, any of their respective agents,
representatives, Affiliates, employees, members, stockholders, officers, managers or directors or
any Recipient; provided, however, that this Section 5.03(b) shall not apply to any
information that, at the time of disclosure, is available publicly and was not disclosed in breach
of this Agreement or any Acquisition Document by the Purchaser, the Parent, their respective
agents, representatives, Affiliates, employees, members, stockholders, managers, officers or
directors.

          SECTION 5.04 Regulatory and Other Authorizations; Notices and Consents

          (a) The Seller Parties shall use commercially reasonable efforts to obtain all authorizations,
consents, orders and approvals of all Governmental Authorities and officials that
may be necessary for their execution and delivery of, and the performance of their obligations
pursuant to, this Agreement and the Ancillary Agreements and shall reasonably cooperate with the
Purchaser in promptly seeking to obtain all such authorizations, consents, orders and approvals.
The Purchaser and Parent shall use commercially reasonable efforts to obtain all authorizations,
consents, orders and approvals of all Governmental Authorities and officials that may be necessary
for their execution and delivery of, and the performance of their obligations pursuant to, this
Agreement and the Ancillary Agreements and shall reasonably cooperate with the Seller Parties in
promptly seeking to obtain all such authorizations, consents, orders and approvals.

          (b) The Seller Parties shall give promptly such notices to third parties and use commercially
reasonable efforts (including by timely payment of reasonable transfer fees or other costs
requested by those third parties) to obtain such third party consents and estoppel certificates
with respect to the third parties listed on Section 3.05 to the Disclosure Schedule (other than
with respect to the Yahoo Service Order). The Purchaser shall cooperate and use all commercially
reasonable efforts to assist the Seller in giving such notices and obtaining such consents and
estoppel certificates; provided, however, that the Purchaser shall have no obligation

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to give any
guarantee or other consideration of any nature in connection with any such notice, consent or
estoppel certificate or to consent to any change in the terms of any agreement or arrangement that
the Purchaser in its sole discretion may deem adverse to the interests of the Purchaser or the
Business.

          (c) Nothing in this Agreement or any Ancillary Agreement shall be construed as an attempt,
obligation or agreement to assign any Purchased Asset, which by its terms or by law is
nonassignable without the consent, approval or authorization of, or other action by, or filing with
or notification to, a third party unless and until such consent, approval, authorization, action,
filing or notification shall be given or made. The Seller and the Purchaser agree that, if any
consent, approval or authorization necessary to preserve for the Business any right or benefit
under any lease, license, contract, commitment or other agreement or arrangement, in each case
constituting a Purchased Asset to which the Seller is a party, is not obtained prior to the
Closing, the Seller shall, subsequent to the Closing, cooperate with the Purchaser in attempting to
obtain such consent, approval or authorization as promptly thereafter as practicable. The Purchaser
agrees to use commercially reasonable efforts to assist the Seller in obtaining the consent to
assignment of the Seller’s technology and support agreement, which commercially reasonable efforts
shall include extending the term of such agreement for one year provided that such extension shall
not provide for any minimum monthly payments. If such consent, approval or authorization cannot be
obtained despite the commercially reasonable efforts of both the Seller and the Purchaser, the
Seller shall use its commercially reasonable efforts to provide the Purchaser to the extent
permitted by applicable Law with the rights and benefits, net of the cost and expense of
performance, of the affected lease, license, contract, commitment or other agreement or arrangement
for the term of such lease, license, contract or other agreement or arrangement.

          SECTION 5.05 Notice of Developments.

          (a) From the date hereof until the first to occur of (x) the Closing Date or (y) the date this
Agreement has been terminated pursuant to its terms, the Seller shall, from time to
time prior to the Closing Date, by written notice to the Purchaser and Parent, promptly
supplement the Disclosure Schedule with respect to any event first arising or occurring after the
date hereof that would, in the absence of such supplement, cause a failure of the condition set
forth in Section 8.02(a) on the Closing Date. Within two (2) Business Days of receipt of any such
supplement, the Purchaser and Parent will have the right to terminate this Agreement pursuant to
Section 10.01(a) if the event or events set forth thereon individually or in the aggregate, or in
the aggregate with events set forth on any prior supplement(s) delivered by the Seller pursuant to
this Section 5.05(a), have had, or would reasonably be expected to have (but if a Closing has not
occurred on or before the seventh day after the last to occur of (i) the date of this Agreement or
(ii) the date that access is provided to the Source Code pursuant to Section 5.02(c), the words “or
would reasonably be expected to have” shall automatically be deleted from this sentence without the
necessity of any further action by any party), a Material Adverse Effect; and the Purchaser’s and
Parent’s right to terminate this Agreement as a result thereof will in all events be the sole and
exclusive remedy of the Purchaser Indemnified Parties relating to matters set forth in any such
supplement. Supplementation to the Disclosure Schedule pursuant to this Section 5.05(a) will be
deemed to cure any breach of any representation or warranty in respect of the matter that is the
subject of any such supplement, and no Purchaser Indemnified

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Party will have any right to seek
indemnification pursuant to Article IX after the Closing with respect to such matters.

          (b) From the date hereof until the Closing Date, the Purchaser and Parent shall promptly
disclose to the Seller in writing any material variances from the Purchaser ‘s and Parent’s
representations and warranties contained in Article IV.

          SECTION 5.06 No Solicitation or Negotiation. The Seller Parties agree that for the
period from the date hereof until the earlier of the Closing and the termination of this Agreement
in accordance with Section 10.01, none of the Seller Parties or any of their respective Affiliates,
stockholders, officers, directors, representatives or agents shall (a) solicit, initiate, encourage
or accept any other proposals or offers from any Person (i) relating to any acquisition or purchase
of all or any portion of the membership interests of the Seller or any of the Purchased Assets or
(ii) to enter into any merger, consolidation, business combination, recapitalization or
reorganization involving or otherwise relating to the Seller or any of the Purchased Assets or (b)
participate in any discussions, conversations, negotiations and other communications regarding, or
furnish to any other Person any information with respect to, or otherwise cooperate in any way,
assist or participate in, facilitate or encourage any effort or attempt by any other Person to seek
to do any of the foregoing. The Seller Parties immediately shall cease and cause to be terminated
all existing discussions, conversations, negotiations and other communications with any Persons
conducted heretofore with respect to any of the foregoing. The Seller Parties shall notify the
Purchaser promptly if any such proposal or offer, or any inquiry or other contact with any Person
with respect thereto, is made. The Seller Parties shall not, for the period from the date hereof
until the earlier of the Closing and the termination of this Agreement in accordance with Section
10.01, without the prior written consent of the Purchaser, release any Person from, or waive any
material provision of, any confidentiality agreement to which the Seller is a party.

          SECTION 5.07 Use of Intellectual Property.

          (a) The Seller Parties acknowledge that from and after the Closing Date(i) the name
“SmartName” and all similar or related names, marks and logos (all of such names, marks and logos
being the “Seller Marks”) shall be owned by the Purchaser, (ii) the Seller Parties shall
not have any rights in the Seller Marks and (iii) none of the Seller Parties shall contest the
ownership or validity of any rights of the Purchaser in or to the Seller Marks. Within two (2)
Business Days following the Closing Date, the Seller shall take all appropriate action to change
its name to a name that does not contain “SmartName” or any derivative thereof.

          (b) From and after the Closing, none of the Seller Parties or any of their respective
Affiliates shall use any of the Business Intellectual Property (including the Seller Marks), except
as expressly permitted in writing by the Purchaser or Parent.

          SECTION 5.08 Non-Competition

          (a) For the period equal to (i) in the case of each of the Seller and Ari Goldberger, three
(3) full years following the Closing and (ii) in the case of Lawrence Fischer, two (2) full years
following the Closing (in each case, as applicable, the “Restricted Period”),

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each such
Seller Party shall not, and shall cause each of their respective Affiliates of which he or it has
control not to, (i) compete by engaging directly or indirectly in any Domain Parking Business
anywhere the United States or in the rest of the world or (ii) for the purpose of directly or
indirectly engaging in a Domain Parking Business, directly or indirectly call upon, solicit, advise
or otherwise do, or attempt to do, business with, or enter into an agreement with, any Person that
was a customer or an affiliate partner of the Seller or the Business on the Closing Date or at any
time during the period of twelve (12) months ending on the Closing Date. Notwithstanding anything
to the contrary in this Section 5.08, each of Ari Goldberger and Lawrence Fischer may buy and
invest in domain names and may hold, develop, monetize and sell any domain names in which he has an
interest, including domain names owned by Anything.com Limited, a Cayman Islands corporation, and
its principals.

          (b) As a separate and independent covenant, during the applicable Restricted Period, the
Seller Parties shall not, and shall cause each of their respective Affiliates not to, in any way,
directly or indirectly, for the purpose of directly or indirectly engaging in a Domain Parking
Business take away, harm or interfere or attempt to harm or interfere with any custom, trade,
business, vendor, broker or customer relationship or patronage of the Business, or interfere with
or attempt to interfere with any officers, employees, representatives or agents of the Business or
induce or attempt to induce any of them to leave the employ of the Purchaser or violate the terms
of their contracts, or any employment arrangements, with the Purchaser; provided,
however, that the foregoing will not prohibit a general solicitation of employment in any
newspaper, magazine or trade publication that is not targeted at current or former employees of the
Business.

          (c) The Restricted Period applicable to any Seller Party shall be extended by the length of
any period during which such Seller Party is finally determined by a court of competent
jurisdiction to be in breach of the terms of this Section 5.08, but only to the extent Purchaser or
Parent has not been awarded damages for any such breach. Any breach of this Section 5.08 by any
Affiliate of any Seller Party will be deemed a breach by such Seller Party of this Section 5.08 to
the extent such Affiliate is controlled by such Seller Party; provided,
however, for purposes of clarification in no event shall any Seller Member be responsible for
any breach of this Section 5.08 by any other Seller Member.

          (d) The Seller Parties acknowledge that their covenants set forth in this Section 5.08 are an
essential element of this Agreement and that, but for their agreement to comply with these
covenants, the Purchaser would not have entered into this Agreement. In addition, the Seller
Parties acknowledge and agree that the geographic scope of the restrictions set forth in this
Section 5.08 are reasonable as the Business and any similar competing businesses may be conducted
anywhere in the world. The Seller and the Seller Members acknowledge that this Section 5.08
constitutes an independent covenant that shall not be affected by performance or nonperformance of
any other provision of this Agreement by the Purchaser. The Seller Parties have independently
consulted with their counsel specifically in regards to this Section 5.08 and after such
consultation agree that the covenants set forth in this Section 5.08 are reasonable and proper.

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          (e) Notwithstanding any provision of this Section 5.08 to the contrary, none of the
restrictions set forth in this Section 5.08 shall in any manner restrict Ari Goldberger or
ESQwire.com in the provision of services associated with his law practice.

          SECTION 5.09 Indebtedness. Prior to the Closing, the Seller shall obtain from each
Person, if any, who, on or following the date of this Agreement, holds any Indebtedness of any of
the Seller Parties or any of their respective Affiliates that is secured by an Encumbrance against
any Purchased Asset, a pay off letter in form and substance reasonably satisfactory to the
Purchaser and such other evidence as the Purchaser may reasonably request to the effect that any
such Encumbrance has been fully and finally released.

          SECTION 5.10 Commercially Reasonable Efforts; Further Action. Subject to the other
terms and conditions of this Agreement, each of the parties hereto shall use all commercially
reasonable efforts to take, or cause to be taken, all appropriate action, do or cause to be done
all things necessary, proper or advisable under applicable Law, and to execute and deliver such
documents and other papers, as may be required to carry out the provisions of this Agreement and
the Ancillary Agreements and consummate and make effective the transactions contemplated hereby and
thereby. Upon receipt of a written request from Parent, the Seller Parties shall request in
writing that the Auditors (i) deliver to Parent its written consent, in form acceptable to the
Parent, consenting to the inclusion by Parent of the Auditors’ reports on the consolidated
financial statements of the Seller and as a named “Expert” in any registration statement filed by
Parent with the Securities and Exchange Commission and (ii) furnish a written agreement to the
underwriters of any public offering of the Parent’s securities to provide a letter or letters, in
form and substance satisfactory to, and on such dates as requested by, such underwriters. The
making of such written requests shall be the Seller Parties sole obligation with respect to the
matters described in the foregoing sentence.

          SECTION 5.11 Pre-Closing Yahoo Receivables. In the event that the Purchaser or Parent receives the proceeds of any Pre-Closing Yahoo
Receivables after the Closing Date, the Purchaser or Parent shall transmit such proceeds by wire
transfer to the Seller within two (2) Business Days of receipt without any offset or deduction
whatsoever.

ARTICLE VI

EMPLOYEE MATTERS

          SECTION 6.01 Offer of Employment.

          (a) The Seller shall pay all wages, salaries, commissions, bonuses, incentives and the cost of
all fringe benefits provided to each employee of the Seller that have become due or in the future
will be due for work performed on or prior to the Closing, and shall collect and pay all Taxes in
respect of those wages, salaries, commissions, bonuses, incentives and benefits. The Purchaser is
not assuming, and shall not have any Liabilities in connection with or relating to, any of the
Seller’s former employees, employee benefit plans (including the Plans, as defined in Section
3.20), employee insurance policies, severance or other termination obligations, including
obligations under the Worker Adjustment and Retraining Notification Act of 1988 and

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any similar
state or local Laws, or other employment related matters (all of which will be deemed to constitute
Excluded Liabilities).

          (b) On or prior to the Closing Date, the Purchaser may in its sole discretion offer
post-Closing employment to any or all employees of the Seller, subject to Purchaser’s then
applicable pre-employment testing, background check and general employment practices;
provided, that the Purchaser may terminate at any time after the Closing Date the
employment of any employee who accepts employment with the Purchaser. The employees who accept and
commence employment with the Purchaser are collectively referred to as the “Transferred
Employees”. The Seller shall not take any action that would impede, hinder, interfere or
otherwise compete with the Purchaser’s effort to hire any employee of the Seller. The Purchaser
shall not assume any responsibility for any employee of the Seller until he or she commences
employment with the Purchaser. Each Transferred Employee must enter into a confidentiality and
proprietary rights agreement in a form satisfactory to the Purchaser at the time his or her
employment commences. Notwithstanding the foregoing, the Purchaser does not presently intend to
hire any employees of the Seller.

          SECTION 6.02 No Third-Party Beneficiaries. No provision of Section 6.01 shall create
any third party beneficiary rights in any employee or former employee (including any beneficiary or
dependent thereof) of the Seller in respect of continued employment (or resumed employment) with
the Purchaser and no provision of Section 6.01 shall create such rights in any such persons in
respect of any benefits that may be provided, directly or indirectly, under any employee program or
any plan or arrangement that may be established by the Purchaser. No provision of this Agreement
shall constitute a limitation on the rights to amend, modify or terminate after the Closing Date
any such plans or arrangements of the Purchaser.

ARTICLE VII

TAX MATTERS

          SECTION 7.01 Tax Cooperation and Exchange of Information. The Seller and the
Purchaser shall provide each other with such cooperation and information as either of them
reasonably may request of the other in filing any Tax Return, amended Tax Return or claim for
refund, determining a liability for Taxes or a right to a refund of Taxes or participating in or
conducting any audit, refund claim or other proceeding in respect of Taxes or to permit the
Purchaser, Parent or any of their Affiliates to make representations to or furnish information to
parties subsequently desiring to purchase any party of the Purchased Asset or the Business from the
Purchaser. Such cooperation and information shall include providing copies of relevant Tax Returns
or portions thereof, together with related work papers and documents relating to rulings or other
determinations by taxing authorities. The Seller and the Purchaser shall make themselves (and
their respective employees) reasonably available on a mutually convenient basis to provide
explanations of any documents or information provided under this Section 7.01. Notwithstanding
anything to the contrary in Section 5.02 hereto, each of the Seller and the Purchaser shall retain
all Tax Returns, work papers and all material records or other documents in its possession (or in
the possession of its Affiliates) relating to Tax matters relevant to the Purchased Assets or the
Business for any taxable period that includes the Closing Date and for all prior taxable periods
until the later of (i) the expiration of the statute of limitations of the

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taxable periods to which
such Tax Returns and other documents relate, without regard to extensions and (ii) six years
following the due date (without extension) for such Tax Returns. After such time, before the
Seller or the Purchaser shall dispose of any such documents in its possession (or in the possession
of its Affiliates), the other party shall be given an opportunity, after 90 days prior written
notice, to remove and retain all or any part of such documents as such other party may select (at
such other party’s expense). Any information obtained under this Section 7.01 shall be kept
confidential, except as may be otherwise necessary in connection with the filing of Tax Returns or
claims for refund or in conducting an audit or other proceeding.

          SECTION 7.02 Tax Elections. From and after the date of this Agreement, the Seller shall
not, without the prior written consent of the Purchaser (which may, in its sole and absolute
discretion, withhold such consent), make, or cause or permit to be made, any Tax election that
would affect the Business or any of the Purchased Assets following the Closing.

          SECTION 7.03 Tax Certificates. Each party shall deliver to the other party, in a timely
manner, any clearance certificate or similar document(s) which may be required by any Tax authority
to relieve the other party of (a) any obligation to withhold Taxes in connection with the
transactions contemplated by this Agreement and (b) any liability for Taxes (determined without
regard to provisions of this Agreement assigning responsibility therefor) for which relief is
available by reason of the filing
of an appropriate certificate or other document. All Conveyance Taxes in connection with the
transactions contemplated herein shall be borne equally by the Seller and the Purchaser.

ARTICLE VIII

CONDITIONS TO CLOSING

          SECTION 8.01 Conditions to Obligations of the Seller Parties. The obligation of the
Seller Parties to consummate the Closing shall be subject to the fulfillment or waiver, at or prior
to the Closing, of each of the following conditions:

          (a) Representations, Warranties and Covenants. (i) Each of the Purchaser and Parent
shall have performed in all material respects all of its obligations under this Agreement that are
required to be performed by it on or prior to the Closing; (ii) the representations and warranties
of the Purchaser and Parent contained in this Agreement (A) that are qualified by materiality shall
be true as of the date of this Agreement and at and as of the Closing, as if made at and as of that
time, and (B) that are not qualified by materiality shall be true in all material respects as of
the date of this Agreement and at and as of the Closing, as if made at and as of that time, except
that the accuracy of representations and warranties that by their terms speak as of a specified
date will be determined as of that date and except for changes permitted or contemplated by this
Agreement; and (iii) the Seller Parties shall have received a certificate signed by an officer of
the Purchaser to the foregoing effect;

          (b) No Proceeding or Litigation. No Action shall have been commenced by or before any
Governmental Authority against the Seller, the Seller Members, Parent or the Purchaser seeking to
restrain or materially and adversely alter the transactions contemplated by

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this Agreement that
renders it impossible or unlawful to consummate such transactions; provided,
however, that the provisions of this Section 8.01(b) shall not apply if any of the Seller
Parties has directly or indirectly solicited or encouraged any such Action;

          (c) Deliveries. The Purchaser and Parent shall have delivered all of the agreements
and other documents specified in or required by Section 2.06; and

          (d) Use and Access Agreement. The Purchaser and Parent shall have executed and
delivered a Use and Access Agreement in the form of Exhibit N attached hereto (the “Use
and Access Agreement”) for Anything.com Limited and each Seller Member to use the Seller’s
Software after the Closing.

          SECTION 8.02 Conditions to Obligations of the Purchaser and Parent. The obligations
of the Purchaser and Parent to consummate the Closing shall be subject to the fulfillment or
written waiver, at or prior to the Closing, of each of the following conditions:

          (a) Representations, Warranties and Covenants. (i) The Seller Parties shall have
performed in all material respects all of their obligations under this Agreement that are
required to be performed by them on or prior to the Closing; (ii) the representations and
warranties of the Seller contained in this Agreement (A) that are qualified by materiality or
“Material Adverse Effect” shall be true as of the date of this Agreement and at and as of the
Closing, as if made at and as of that time, and (B) that are not qualified by materiality or
“Material Adverse Effect” shall be true in all material respects as of the date of this Agreement
and at and as of the Closing, as if made at and as of that time, except that the accuracy of
representations and warranties that by their terms speak as of a specified date will be determined
as of that date and except for changes permitted or contemplated by this Agreement; and (iii) the
Purchaser and Parent shall have received a certificates signed by the Seller Members to the
foregoing effect;

          (b) No Proceeding or Litigation. No Action shall have been commenced or threatened by
or before any Governmental Authority against the Seller, the Seller Members, Parent or the
Purchaser, seeking to restrain or materially and adversely alter the transactions contemplated by
this Agreement that renders it impossible or unlawful to consummate such transactions;
provided, however, that the provisions of this Section 8.01(b) shall not apply if
the Purchaser or Parent has directly or indirectly solicited or encouraged any such Action;

          (c) No Legal Restraint. There shall not be in effect and there shall not be pending,
proposed or threatened any Law or Governmental Order that, individually or in the aggregate, has
had or would reasonably be expected to have a Material Adverse Effect

          (d) Consents and Approvals. The Seller shall have received, in form and substance
reasonably satisfactory to the Purchaser, all authorizations, consents, orders and approvals of all
Governmental Authorities and all third party consents and estoppel certificates set forth on
Schedule 3.05 of the Disclosure Schedule; and

          (e) Source Code Review. The Purchaser and Parent shall have conducted their review,
analysis, examination and testing of the Source Code in the manner set forth in

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Section 5.02(c),
and shall have reasonably determined that the Source Code (i) is satisfactory to operate the
Business as currently conducted in all material respects and (ii) does not violate any laws or
licenses and does not infringe on, violate or misappropriate the rights or property of any third
party. Notwithstanding the foregoing, if the Purchaser and Parent reasonably determine that the
Source Code does not meet one or both of the standards set forth in the immediately preceding
sentence in all material respects and it is possible for the Seller to either (A) obtain a license
from one or more third parties to enable the Seller (and, following the Closing, the Purchaser) to
use the Source Code in a matter that meets such standards in all material respects, or (B) modify
the Source Code to meet such standards in all material respects, then the condition set forth in
Sections 5.02(c) and 8.02(e) shall be deemed satisfied if the Seller obtains all such third party
licenses or makes such modifications within 20 days following the receipt of the complete Source
Code Deficiency Notice by the Seller including the statement of the Source Code Reviewer described
in Section 5.02(c). The Purchaser and Parent shall be deemed, solely for the purposes of this
Section 8.02(e), to have reasonably determined that the standards set forth in this Section 8.02(e)
have been met, unless the Purchaser, Parent or both shall have delivered a Source Code Deficiency
Notice within two (2) Business Days after the completion of the Source Code Reviewer’s review,
analysis, examination and testing of the Source Code.

          (f) No Material Adverse Effect. No event or events shall have occurred since the date
of this Agreement that, individually or in the aggregate, have had, or would reasonably be expected
to have (but if a Closing has not occurred on or before the seventh day after the last to occur of
(i) the date of this Agreement or (ii) the date that access is provided to the Source Code pursuant
to Section 5.02(c), the words “or would reasonably be expected to have” shall automatically be
deleted from this sentence without the necessity of any further action by any party), a Material
Adverse Effect.

          (g) Deliveries. The Seller shall have delivered the calculation of Estimated Working
Capital required by Section 2.07(a) in accordance with the terms thereof and all of the agreements
and other documents specified in or required by Section 2.05.

ARTICLE IX

INDEMNIFICATION

          SECTION 9.01 Survival of Representations and Warranties.

          (a) The representations and warranties of the Seller Parties contained in this Agreement and
the Acquisition Documents shall survive the Closing until the date that is 18 months following the
Closing Date; provided, however, that the representations and warranties made pursuant to Section
3.01 (other than the third sentence thereof), Section 3.18(a), 3.20 and 3.24 (collectively, the
“Specified Representations”) shall survive until the expiration of the applicable statute
of limitations with respect thereto. The covenants and agreements of the Seller Parties contained
in this Agreement and the Acquisition Documents shall survive for the applicable statute of
limitations. Notwithstanding the preceding sentences, any breach of representation, warranty,
covenant or agreement in respect of which indemnification may be sought under this Agreement shall
survive the time at which it would otherwise terminate pursuant to the preceding sentences, if
written notice of the inaccuracy or breach thereof giving

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rise to such right of indemnification
shall have been given in the manner specified in Section 11.02 to the party against whom such
indemnification may be sought prior to such time. Neither the period of survival nor the liability
of any of the Seller Parties with respect to any of the Seller Parties’ representations,
warranties, covenants or agreements shall be reduced by any investigation made at any time by or on
behalf of the Purchaser.

          (b) The representations and warranties of the Purchaser and Parent contained in this Agreement
and the Acquisition Documents shall survive the Closing until the date that is 18 months following
the Closing Date; provided, however, that the representations and warranties made
pursuant to Section 4.01 shall survive until the expiration of the applicable statute of
limitations, with respect thereto. The covenants and agreements of the Purchaser and Parent
contained in this Agreement and the Acquisition Documents shall survive until the expiration of the
applicable statute of limitations.

          SECTION 9.02 Indemnification by the Seller Parties; Limitations and Escrow.

          (a) The Seller and Ari Goldberger, jointly and severally, and Lawrence Fischer, severally,
shall indemnify the Purchaser and its Affiliates, officers, directors,
stockholders, employees, agents, successors and assigns (each a “Purchaser Indemnified
Party”), subject to Sections 9.02(d) and (f), against any and all Liabilities, losses, damages
(other than punitive damages), claims, costs and expenses, interest, awards, judgments and
penalties (including reasonable attorneys’ and consultants’ fees and expenses) , imposed upon or
sustained or incurred by any of them hereof (hereinafter “Losses”) that arise out of:

     (i) any inaccuracy in, or any breach of, any representation or warranty made by any of
the Seller Parties in this Agreement or in any of the other Acquisition Documents (each, a
“Warranty Breach”);

     (ii) any breach of any covenant or agreement by the Seller or any Seller Member
contained in this Agreement or any of the other Acquisition Documents, except as otherwise
provided in Section 5.08(c) and provided further that in no event shall any Seller Member be
responsible for the breach by any other Seller Member of his Consulting Agreement; and

     (iii) any Excluded Liability.

          (b) Notwithstanding the provisions of Section 9.02(a), (i) a Seller Indemnifying Party shall
not be liable for any claim for indemnification for any Warranty Breach pursuant to
Section 9.02(a)(i) (other than Losses arising out of or in connection with Warranty Breaches
relating to any of the Specified Representations) unless and until the aggregate amount of
indemnifiable Losses that may be recovered from the Seller Indemnifying Parties equals or exceeds,
on a cumulative basis, $247,500 (the “Threshold”), whereupon the Seller Indemnifying
Parties shall be liable for the total amount of all such Losses from the first dollar and without
regard to the Threshold; (ii) the aggregate maximum amount of indemnifiable Losses arising out of
or in connection with Warranty Breaches for which the Seller Indemnifying Parties shall be liable
under Section 9.02(a)(i) (other than Losses arising out of or in connection with Warranty Breaches
relating to any of the Specified Representations), shall be $2,062,500 (the “Cap”);

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provided, however, that the foregoing limitations relating to the Threshold and the
Cap shall not apply to Losses sustained or incurred (A) due to intentional fraud by the Seller or
any Seller Member in connection with the transactions contemplated by this Agreement or (B) arising
out of or relating to any of the Specified Representations; provided further, that Seller
Parties’ aggregate maximum amount of indemnifiable Losses for which the Seller Indemnifying Parties
shall be liable under this Article IX (except for Losses arising out of or in connection with the
Specified Excluded Liabilities, any breach of Section 5.08 or due to intentional fraud by the
Seller or any Seller Member in connection with the transactions contemplated by this Agreement)
shall in no event exceed the Purchase Price. Notwithstanding the provisions of Section 9.02(a), in
no event shall a Seller Member be obligated to indemnify the Purchaser Indemnified Parties for any
Losses under Article IX (except for Losses arising out of or in connection with the Specified
Excluded Liabilities, any breach of Section 5.08 by such Seller Member or due to intentional fraud
by the Seller or any Seller Member in connection with the transactions contemplated by this
Agreement) in an amount which exceeds such Seller Member’s Seller Member Portion of the Purchase
Price.

          (c) Notwithstanding any provisions of Section 9.02(a) or Section 9.02(b), the exclusive source
of any amounts determined to be payable to the Purchaser Indemnified Parties
under Section 9.02(a)(i) will be the Escrow Account and the funds therein pursuant to claims
made in accordance with the terms of the Escrow Agreement; provided, however, that
such limitation shall not apply to Losses sustained or incurred (i) due to intentional fraud by the
Seller or any Seller Member or (ii) in connection with, arising out of or relating to any of the
Specified Representations. The Purchaser Indemnified Parties shall not set off against any amounts
owed by the Purchaser, Parent or any other Purchaser Indemnified Party to any of the Seller Parties
hereunder or any of the Ancillary Agreements with respect to any amounts owed from any of the
Seller Parties to the Purchaser, Parent or any other Purchaser Indemnified Party hereunder or under
any of the Ancillary Agreements.

          (d) To the extent that a Indemnified Party recognizes any Tax benefit in connection with a
Loss with respect to the Indemnified Party’s taxable year in which such Loss occurred, the amount
of any indemnity payments shall be adjusted to the extent any such Tax benefit is actually
recognized. For purposes of this section, an Indemnified Party shall be treated as recognizing a
Tax benefit with respect to any Loss if it actually receives an increased refund or pays less Taxes
with respect to the Indemnified Party’s taxable year in which such Loss occurred, to the extent of:
(i) in the case of any refund, the difference between (x) the amount of any Tax refund actually
received minus (y) the amount of the Tax refund that would have been received if the Tax deductions
or credits relating to the Loss had not been claimed, or (ii) in the case of reductions in Taxes
paid, whether by credits or deductions, the difference between (x) the amount of Taxes that would
have been paid with respect to such taxable period if the Tax deductions or credits relating to the
Loss had not been claimed and (y) the amount of any Taxes actually paid with respect to such
period. To the extent that any indemnity claim of the Purchaser Indemnified Party is covered by
insurance held by such Purchaser Indemnified Party, such Purchaser Indemnified Party shall seek
full recovery under all insurance policies covering such Loss, and shall be entitled to
indemnification only with respect to the amount of the Losses that exceed the cash proceeds (net of
collection expenses) received by such Purchaser Indemnified Party.

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          (e) No claims for indemnification for any Warranty Breach pursuant to Section 9.02(a)(i) shall
be made by the Purchaser Indemnified Party in respect of any Liabilities of the Seller to the
extent such Liabilities are reflected as Liabilities or reserves in the Final Closing Working
Capital.

          (f) Notwithstanding anything to the contrary in this Article IX, no Purchaser Indemnified
Party shall be entitled to indemnification under this Article IX for special, incidental or
consequential damages or lost profits sustained or incurred by such Purchaser Indemnified Party in
an amount which exceeds the Claims Escrow Deposit; provided that the foregoing limitation shall not
apply to Losses arising out of or relating to breaches of Specified Representations or Excluded
Liabilities. Notwithstanding anything to the contrary contained in this Article IX, no Seller
Member shall be required to indemnify any Purchaser Indemnified Party for special, incidental or
consequential damages or lost profits arising out of or relating to any breach of such Seller
Member’s Consulting Agreement unless such breach is intentional or willful and either (i) occurs
more than one time or (ii) is continuing in nature. For purposes of clarification, recoveries by
any Purchaser Indemnified Party for special, incidental or consequential damages or lost profits
shall be included on a dollar for dollar basis in determining each of the Threshold and the Cap.

          (g) Except as provided for in Section 11.10, the sole recourse and exclusive remedy of the
Purchaser and Parent against the Seller Parties arising out of this Agreement or any Acquisition
Document, or otherwise arising from the Purchaser’s acquisition of the Purchased Assets, shall be
to assert a claim for indemnification under the provisions of this Article IX.

          (h) In the event that (i) the Purchaser or Parent seeks indemnification with respect to a
claim for alleged Losses under this Article IX against any Indemnifying Parties and (ii) a court of
competent jurisdiction determines that the Purchaser or Parent, as the case may be, is not entitled
to any indemnification hereunder with respect to such alleged Losses, the Purchaser or Parent shall
pay to such Indemnifying Parties all fees and costs, including reasonable attorney fees, incurred
by such Indemnifying Parties in connection with such litigation, including any appeal therefrom.

          SECTION 9.03 Indemnification by the Purchaser and the Parent.

          (a) The Purchaser and the Parent, jointly and severally, shall indemnify the Seller and its
Affiliates, managers, officers, directors, members, stockholders, employees, agents, successors and
assigns (each a “Seller Indemnified Party”) against any and all Losses asserted against,
imposed upon or sustained or incurred by any of them that arise out of or in connection with:

     (i) any inaccuracy in, or any breach of, any representation or warranty made by the
Purchaser or Parent in this Agreement or in any of the other Acquisition Documents;

     (ii) any breach of any covenant or agreement by the Purchaser or Parent contained in
this Agreement or any of the other Acquisition Documents; and

50

 

     (iii) any Assumed Liability.

          (b) Notwithstanding the provisions of Section 9.03(a), the aggregate maximum amount of
indemnifiable Losses for which the Purchaser and Parent shall be liable under Section 9.03(a)(i)
shall not exceed the sum of (A) the unpaid portion of the cash payment to be made by the Purchaser
to the Seller pursuant to Section 2.06(a), if any, and (B) to the extent not delivered to the
Escrow Agent at the Closing pursuant to Section 2.08, the undelivered portion of the Claims Escrow
Deposit, if any.

          SECTION 9.04 Notice of Loss; Third Party Claims

          (a) An Indemnified Party shall promptly give the Indemnifying Party written notice of any
matter that an Indemnified Party has determined has given or could give rise to a right of
indemnification under this Agreement within a reasonable time of discovery thereof stating the
amount of the Loss, if known, and method of computation thereof, and containing a reference to the
provisions of this Agreement in respect of which such right of indemnification is claimed or
arises. The Indemnified Party making the claim shall state only what is required above and shall
not admit or deny the validity of the facts or circumstances out of which such claim arose.

          (b) If an Indemnified Party shall receive notice of any Action, audit, demand or assessment
(each, a “Third Party Claim”) against it or which may give rise to a claim for Loss under
this Article IX, within ten (10) days of the receipt of such notice, the Indemnified Party shall
give the Indemnifying Party notice of such Third Party Claim; provided, however,
that the failure to provide such notice shall not release the Indemnifying Party from any of its
obligations under this Article IX except to the extent that the Indemnifying Party is materially
prejudiced by such failure and shall not relieve the Indemnifying Party from any other obligation
or Liability that it may have to any Indemnified Party otherwise under this Article IX. The
Indemnifying Party shall be entitled to assume and control the defense of such Third Party Claim at
its expense and through counsel of its choice if it gives notice of its intention to do so to the
Indemnified Party within 20 days of the receipt of such notice from the Indemnified Party. In the
event that the Indemnifying Party exercises the right to undertake any such defense against any
such Third Party Claim as provided above, the Indemnified Party shall cooperate with the
Indemnifying Party in such defense and make available to the Indemnifying Party, at the
Indemnifying Party’s expense, all witnesses, pertinent records, materials and information in the
Indemnified Party’s possession or under the Indemnified Party’s control relating thereto as is
reasonably required by the Indemnifying Party. Similarly, in the event the Indemnified Party is,
directly or indirectly, conducting the defense against any such Third Party Claim, the Indemnifying
Party shall cooperate with the Indemnified Party in such defense and make available to the
Indemnified Party, at the Indemnifying Party’s expense, all such witnesses, records, materials and
information in the Indemnifying Party’s possession or under the Indemnifying Party’s control
relating thereto as is reasonably required by the Indemnified Party. No Third Party Claim may be
settled by the Indemnifying Party without the prior written consent of the Indemnified Party, such
consent not to be unreasonably withheld or delayed. Similarly, no Third Party Claim for which an
Indemnified Party seeks indemnification hereunder from the Indemnifying Party shall be settled by
the Indemnified Party without the prior written consent of the Indemnifying Party.

51

 

          SECTION 9.05 Tax Treatment of Indemnity Payments. The Seller, the Seller Members and
the Purchaser agree to treat all payments made by any of them to or for the benefit of any other
under any of the indemnity provisions of this Agreement and for any misrepresentations or breaches
of warranties or covenants as adjustments to the Purchase Price for Tax purposes and that such
treatment shall govern for purposes hereof, except to the extent that the Laws of a particular
jurisdiction provide otherwise.

ARTICLE X

TERMINATION

          SECTION 10.01 Termination. This Agreement may be terminated at any time prior to the
Closing:

          (a) by the Purchaser or Parent if, between the date hereof and the Closing: (i) subject to
the provisions of Section 5.05(a) to the extent applicable, an event or condition occurs that has
resulted in, or would reasonably be expected to result in (but if a Closing has not occurred on or
before the seventh day after the last to occur of (i) the date of this Agreement or
(ii) the date that access is provided to the Source Code pursuant to Section 5.02(c), the
words “or would reasonably be expected to have” shall automatically be deleted from this sentence
without the necessity of any further action by any party), a Material Adverse Effect, (ii) there
has been a material breach by any of the Seller Parties of any representation, warranty or covenant
set forth in this Agreement, which breach (A) would result in a failure to satisfy the closing
condition contained in Section 8.02(a) and (B) has not either been waived in writing by the
Purchaser or been cured (including in accordance with the provisions of Section 5.05(a)) within
five (5) Business Days following the receipt by any of the Seller Parties of notice of such breach
in accordance with Section 11.02, or (iii) any of the Seller Parties makes a general assignment for
the benefit of creditors, or any proceeding shall be instituted by or against any of the Seller
Parties seeking to adjudicate any of them a bankrupt or insolvent, or seeking liquidation, winding
up or reorganization, arrangement, adjustment, protection, relief or composition of its debts under
any Law relating to bankruptcy, insolvency or reorganization;

          (b) by the Seller if, between the date hereof and the Closing: (i) there has been a material
breach by the Purchaser or Parent of any representation, warranty or covenant set forth in this
Agreement, which breach (A) would result in a failure to satisfy the closing condition contained in
Section 8.01(a) and (B) has not either been waived in writing by the Seller or been cured within
five (5) Business Days following the receipt by the Purchaser or Parent of notice of such breach in
accordance with Section 11.02, or (ii) either the Purchaser or Parent makes a general assignment
for the benefit of creditors, or any proceeding shall be instituted by or against the Purchaser or
Parent seeking to adjudicate the Purchaser or Parent as bankrupt or insolvent, or seeking
liquidation, winding up or reorganization, arrangement, adjustment, protection, relief or
composition of its debts under any Law relating to bankruptcy, insolvency or reorganization;

          (c) by the Seller if the Closing shall not have occurred by September 30, 2006;
provided, however, that the right to terminate this Agreement under this
Section 10.01(c) shall not be available to the Seller if any of the Seller Parties’ intentional
breach of this

52

 

Agreement shall have been the cause of, or shall have resulted in, the failure of
the Closing to occur on or prior to such date;

          (d) by the Purchaser or Parent if the Closing shall not have occurred by October 31, 2006;
provided, however, that the right to terminate this Agreement under this
Section 10.01(d) shall not be available to the Purchaser or Parent if the Purchaser’s or Parent’s
intentional breach of this Agreement shall have been the cause of, or shall have resulted in, the
failure of the Closing to occur on or prior to such date;

          (e) by either the Purchaser or the Seller in the event that any Governmental Authority shall
have issued an order, decree or ruling or taken any other action restraining, enjoining or
otherwise prohibiting the transactions contemplated by this Agreement and such order, decree,
ruling or other action shall have become final and nonappealable;

          (f) by the Purchaser as set forth in Section 8.02(e) if the condition specified in Section
8.02(e) is not satisfied; or

          (g) by the mutual written consent of the Seller and the Purchaser.

          SECTION 10.02 Effect of Termination. In the event of termination of this Agreement as
provided in Section 10.01 (such date of termination, the “Termination Date”), this
Agreement shall forthwith become void and there shall be no liability on the part of either party
hereto except (a) as set forth in Sections 5.03(b), 11.01 and 11.03 and (b) for such legal and
equitable rights and remedies which any party may have by reason of an intentional and willful
breach of this Agreement by any other party.

ARTICLE XI

GENERAL PROVISIONS

          SECTION 11.01 Expenses. Except as otherwise specified in this Agreement, all costs and
expenses incurred in connection with this Agreement and the Ancillary Agreements and the
transactions contemplated hereby and thereby (all such costs and expenses, “Transaction
Expenses”), including (a) fees and disbursements of counsel, financial advisors and accountants
and (b) in the case of the Seller Parties, all costs and expenses incurred in connection with
seeking and obtaining consents and approvals under Section 5.04, which shall be paid by the party
incurring such costs and expenses, whether or not the Closing shall have occurred, provided that,
upon presentment of a written invoice therefor, the Purchaser shall promptly pay all fees and
expenses of the Auditors in connection with the preparation and review of the financial statements
of the Seller. Notwithstanding the preceding sentence, in the event that (i) the Closing shall not
have occurred on or before September 30, 2006 for any reason other than any of the conditions
specified in Section 8.02 (other the condition specified in Section 8.02(e)) not having been
satisfied and (ii) the Seller has terminated this Agreement in accordance with Section 10.01(c),
then the Purchaser and Parent shall promptly reimburse the Seller for its fees and expenses of
counsel actually incurred at normal hourly rates in connection with the preparation of the
Acquisition Documents, up to a maximum of $250,000 in the aggregate. Subject to the consummation
of the transactions contemplated by this Agreement, the Seller shall

53

 

pay the first $100,000 of the
fees and expenses required to obtain third party licenses in accordance with Section 8.02(e)(ii)
and such obligation shall be the exclusive obligation of the Seller to pay expenses under Section
8.02(e)(ii).

          SECTION 11.02 Notices. All notices, requests, claims, demands and other communications
hereunder shall be in writing and shall be given or made (and shall be deemed to have been duly
given or made upon receipt) by delivery in person, by an internationally recognized overnight
courier service or by facsimile to the respective parties hereto at the following addresses (or at
such other address for a party as shall be specified in a notice given in accordance with this
Section 11.02):

	 	(a)	 	if to any of the Seller Parties:
	 
	 	 	 	SmartName, LLC

c/o Ari Goldberger

35 Cameo Drive

Cherry Hill, NJ 08003

Fax: (856) 874-9182
	 
	 	 	 	and
	 
	 	 	 	Lawrence Fischer

81 Sherman Street

Brooklyn, NY 11218

Fax: (718) 768-5099
	 
	 	 	 	with a copy to:
	 
	 	 	 	Dickstein Shapiro LLP

1825 Eye Street NW

Washington, DC 20006-5403

Attention: Neil Lefkowitz, Esq.

Fax: (202) 420-2201
	 
	 	(b)	 	if to the Purchaser or Parent:
	 
	 	 	 	NameMedia, Inc.

230 Third Avenue

Waltham, MA 02451

Fax: (781) 839-2801

Attention: Chief Financial Officer
	 
	 	 	 	with a copy to:
	 
	 	 	 	Goodwin Procter LLP

Exchange Place

Boston, MA 02109

Fax: (617) 523-1231

Attention: Mark T. Bettencourt, Esq.

54

 

          SECTION 11.03 Public Announcements. No party shall make, or cause to be made, any press
release, public announcement or other communication to any Person who is not a party in respect of
this Agreement or any of the Ancillary Agreements or any of the transactions contemplated hereby or
thereby without prior written consent of the other party, unless otherwise required by Law, and, in
any event, each party shall cooperate with the other parties as to the timing and contents of any
such press release, public announcement or communication. Without limiting the foregoing, the
Purchaser
and Parent acknowledge and agree that, except as otherwise permitted by the Seller, neither the
Purchaser, Parent, their respective Affiliates nor each of their respective officers, directors,
stockholders, employees, agents, representatives or Recipients shall make any disclosure of any
kind regarding the existence of this Agreement or the transactions contemplated thereby to any
third party, including without limitation any customer, supplier or consultant of the Business, the
Purchaser or Parent, until after the Closing Date.

          SECTION 11.04 Severability. If any term or other provision of this Agreement is invalid,
illegal or incapable of being enforced by any Law or public policy, all other terms and provisions
of this Agreement shall nevertheless remain in full force and effect for so long as the economic or
legal substance of the transactions contemplated hereby is not affected in any manner materially
adverse to either party hereto. Upon such determination that any term or other provision is
invalid, illegal or incapable of being enforced, such term or provision shall be modified by the
court which found such provision to be invalid, illegal or incapable of being enforced.

          SECTION 11.05 Entire Agreement. This Agreement and the Ancillary Agreements
constitute the entire agreement of the parties hereto with respect to the subject matters hereof
and thereof and supersede all prior agreements and undertakings, both written and oral, among the
Seller, the Seller Members and the Purchaser with respect to the subject matters hereof and
thereof.

          SECTION 11.06 Assignment. This Agreement may not be assigned by operation of law or
otherwise without the express written consent of the Seller, the Seller Members and the Purchaser
(which consent may be granted or withheld in the applicable party’s sole discretion);
provided, however, that at the Closing the Purchaser or Parent may assign this
Agreement or any of its rights and obligations hereunder, without the consent of any of the Seller
Parties (a) to one or more of their Affiliates; provided that no such assignment shall release the
Purchaser or Parent, as the case may be, of its obligations hereunder, (b) to any lender providing
financing to the Purchaser or its Affiliates for collateral security purposes and any such lender
may exercise all of the rights and remedies of the Purchaser hereunder; provided, that no such
assignment shall release the Purchaser or Parent, as the case may be, of its obligations hereunder,
and (c) to any subsequent purchaser of the Purchaser, Parent or substantially all of the assets of
the Purchaser or Parent (whether such sale is structured as a sale of stock, sale of assets,
merger, recapitalization or otherwise); provided, that no such assignment shall release the
Purchaser or Parent, as the case may be, of its obligations hereunder.

55

 

          SECTION 11.07 Amendment. This Agreement may not be amended or modified except (a) by
an instrument in writing signed by, or on behalf of, the Seller, the Seller Members and the
Purchaser or (b) by a waiver in accordance with Section 11.08.

          SECTION 11.08 Waiver. Any party to this Agreement may (a) extend the time for the performance of any of the
obligations or other acts of any other party, (b) waive any inaccuracies in the representations and
warranties of any other party contained herein or in any document delivered by any other party
pursuant hereto or (c) waive compliance with any of the agreements of any other party or conditions
to such party’s obligations contained herein. Any such extension or waiver shall be valid only if
set forth in an instrument in writing signed by the party to be bound thereby. Any waiver of any
term or condition shall not be construed as a waiver of any subsequent breach or a subsequent
waiver of the same term or condition, or a waiver of any other term or condition of this Agreement.
The failure of either party hereto to assert any of its rights hereunder shall not constitute a
waiver of any of such rights. All rights and remedies existing under this Agreement are cumulative
to, and not exclusive of, any rights or remedies otherwise available to any of the parties hereto.

          SECTION 11.09 No Third Party Beneficiaries. This Agreement shall be binding upon and
inure solely to the benefit of the parties hereto and their respective successors and permitted
assigns and nothing herein, express or implied, is intended to or shall confer upon any other
Person, including any union or any employee or former employee of the Seller, any legal or
equitable right, benefit or remedy of any nature whatsoever, including any rights of employment for
any specified period, under or by reason of this Agreement.

          SECTION 11.10 Specific Performance Notwithstanding any provision contained herein to
the contrary, each of the parties hereto acknowledges and agrees that the other parties hereto
would be irreparably damaged in the event any of the provisions of this Agreement, including
Sections 5.02(b) and 5.08, were not performed in accordance with their specific terms or were
otherwise breached. Accordingly, subject to Section 11.12, each of the parties hereto agrees that,
in addition to any other remedy to which such party may be entitled at law or in equity, each party
shall be entitled to enforce any provision of this Agreement by a decree of specific performance
and to temporary, preliminary and permanent injunctive relief to prevent breaches or threatened
breaches of any of the provisions of this Agreement without posting any bond or other undertaking.

          SECTION 11.11 Governing Law. This Agreement and the legal relations between the
parties hereto shall be governed by and construed in accordance with the laws of the State of New
York (as permitted by Section 5-1401 of the New York General Obligations Law or any similar
successor provision) without giving effect to any law or rules that would cause the laws of any
jurisdiction other than the State of New York to be applied.

          SECTION 11.12 Dispute Resolution.

          (a) Except for any disputes addressed pursuant to Section 2.03 or 2.07 of this Agreement,
which provisions shall constitute the sole and exclusive remedy for any disputes
relating to the subject matters covered thereby, and subject to the last sentence of Section
11.12(c), all disputes, claims, or controversies arising out of or relating to this Agreement or
any

56

 

of the other Acquisition Documents that are not resolved by mutual agreement shall be resolved
solely and exclusively by binding arbitration to be conducted before J.A.M.S. in New York, New York
before a single arbitrator (the “Arbitrator”).

          (b) The parties shall commence the arbitration within 90 days of the date on which a written
demand for arbitration is filed by any party. In connection with the arbitration proceeding, the
Arbitrator may order the production of documents by each party and any third-party witnesses. In
addition, each party may take up to three depositions as of right, and the Arbitrator may in his or
her discretion allow additional depositions upon good cause shown by the moving party. In
connection with any arbitration, each party shall provide to the other, no later than seven
Business Days before the date of the arbitration, the identity of all persons that may testify at
the arbitration and a copy of all documents that may be introduced at the arbitration or considered
or used by a party’s witnesses or experts. The Arbitrator’s decision and award must be made and
delivered within 60 days of the commencement of the Arbitration. The Arbitrator’s decision must
set forth a reasoned basis for any award of damages or finding of liability.

          (c) The parties shall participate in the arbitration in good faith and shall, except as
provided in Article IX of this Agreement, (i) bear their own attorneys’ fees, costs and expenses in
connection with the arbitration, and (ii) whichever party fails to prevail in the arbitration shall
pay the fees and expenses charged by the Arbitrator. Any party unsuccessfully refusing to comply
with an order of the Arbitrators shall be liable for costs and expenses, including attorneys’ fees,
incurred by the other party in enforcing the award. This Section 11.12 applies equally to requests
for temporary, preliminary or permanent injunctive relief, except that in the case of temporary or
preliminary injunctive relief any party may proceed in court of competent jurisdiction without
prior arbitration for the purpose of avoiding immediate and irreparable harm or to enforce its
rights under any non-competition covenants.

          (d) Except as provided in the last sentence of Section 11.12(c), each of the parties
irrevocably and unconditionally consents to the jurisdiction of J.A.M.S. to resolve all disputes,
claims or controversies arising out of or relating to this Agreement or any of the other
Acquisition Documents. Each party further irrevocably waives any objection to proceeding before
the Arbitrator based upon lack of personal jurisdiction or to the laying of venue and further
irrevocably and unconditionally waives and agrees not to make a claim in any court that arbitration
before the Arbitrator has been brought in an inconvenient forum. Each of the parties hereto hereby
consents to service of process by an internationally recognized overnight courier at the address to
which notices are to be given in accordance with Section 11.02. Each of the parties hereto agrees
that its or his submission to jurisdiction and its or his consent to service of process by mail is
made for the express benefit of the other parties hereto.

          SECTION 11.13 Counterparts. This Agreement may be executed and delivered (including
by facsimile transmission) in one or more counterparts, and by the different parties hereto in
separate
counterparts, each of which when executed shall be deemed to be an original, but all of which
taken together shall constitute one and the same agreement.

[Signature Page Follows]

57

 

             IN WITNESS WHEREOF, the parties are signing this Agreement as of the date first written above.

	 	 	 	 	 	 	 
	 	 	DOMAIN PARKING SERVICES, LLC	 	 
	 
	 	 	 	 	 	 
	 

	 	By:	 	/s/ Kelly Conlin	 	 
	 

	 	 	 	 	 	 
	 

	 	Name:	 	Kelly Conlin	 	 
	 

	 	Title:	 	Chief Executive Officer	 	 
	 
	 	 	 	 	 	 
	 	 	NAMEMEDIA, INC.	 	 
	 
	 	 	 	 	 	 
	 

	 	By:	 	/s/ Kelly Conlin	 	 
	 

	 	 	 	 	 	 
	 

	 	Name:	 	Kelly Conlin	 	 
	 

	 	Title:	 	Chief Executive Officer	 	 
	 
	 	 	 	 	 	 
	 	 	SMARTNAME, LLC	 	 
	 
	 

	 	By:	 	/s/ Ari Goldberger	 	 
	 

	 	 	 	 	 	 
	 

	 	Name:
	 	Ari Goldberger	 	 
	 

	 	Title:
	 	Manager	 	 
	 
	 	 	 	 	 	 
	 	 	/s/ Ari Goldberger	 	 
	 	 	ARI GOLDBERGER	 	 
	 
	 	 	 	 	 	 
	 	 	/s/ Lawrence Fischer	 	 
	 	 	LAWRENCE FISCHER	 	 

[Signature Page to the Asset Purchase Agreement]exv10w10

 

 Exhibit 10.10

PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

					
	 	 	 	 	 
	Google Confidential
	 	Page 1 of 20
	 	GSA Order Form v4.5 1105
	 
	 	 	 	Execution Copy

	Google Inc. Google SP0 Rep: E. Blbax

	1600 Amphitheatre ParkwayGoogle Services Agreement e,,Bl. _.n n. * ,,
Mountain View. CA 94043 ORDER FORM            Google 8PD Director. M. Leibowrbt
Tel: (650) 623-4000 Google Sates Bnglnoor:
Fax:(6S0) 618-2678 Goeele Leeal Comae* S. Smith

	
CUSTOMER (PULL LEGAL NAME): NameMedla, inc. } 6SA Effective Date: March 1, 2007 } NDA Effective Data:Novomber 1.2006
——  ——  —
Corporate Contact Information: } Billing Contact Information: } Legal Notices to:
——  ——  ——
Attention: Robert Baiazy } Chris Wnitten } Melinda Brown
——  ——  ——  ——
Titto: Dir, Business Development } Finance Managor } General Counsel
——  ——  ——  ——
Address, City, Stat*, 230 Third Avenue Waltham, MA 02451 } 230 Third Avenue WaKham. MA 02451 } 230 Third Avenue
Postal Code. Country: Waltham, MA 02451
——  ——  ——  —
Phone: 78V839-2821 } 781-839-2800 } 781-839-2800
——  ——  ——  ——
Fax: 781-839-2801 } 781-839-2801 } 781-839-2801
——  ——  ——  ——
Email: rbalazy@namemedia.com } cwhitten@namemedia.com } mbrawn@namemedia.com
——  ——  ——  —
Toohnfoal Contact: Name: Pedro Canahuati } Email: pedro@namemedia.com } Tel: 703-351-1474
——  ——  ——  ——
Customer Wire Transfer Info (if applicable): } DSB DUNS Number 191894547 } VAT/Tax Number
Comerlca Bank }
226 Airport Parkway }
San Jose, CA 95110-4348 }
ABA: 121137522 }
Wire acottt 189-276-7766 }
Swifl#:MNBDU633 }
Phone: 900-289-9050; rax: 408-556-6197 }
——  ——  ——
Order Form Effective Date: March 1,2007 } Initial Services Term; March 1,2007 — August 31,2008 }
——  —

	| | | | |
A0S6JIS6 SERVICES

	—
ADSEN8B FOR SB ARCH (“APS”) Customer’s APS Revenue Share Psroentage |%) Speofneauons

	——  ——  —

	gj Adftenso for Soared            As set forth In Section 14.1 below            Sponsored .LinksVResults page
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tallowing an End User query into a search box from a Landing Pago. Exhibit A for other AFS Specifications
Approved ClioM Application None if not Stated here.

	——  ——  —

	Optional AdBense tor Qearoh Poaturos: ? AdSofo
(check the applicable boxes) Level; ? High ? Medium Q Low. D Off Q Adult Only

	——  —

	A08EN8E FOR CONTENT (“AFC”) Customer’s AFC Revenue Share. Percentage («) SpoeMleatlona

	¦ ‘ i
——  ——  —

	0 AdSense tor Content            As. est forth In Section 14.1 below            See Exhibit B for AFC Specifications
AFC Site: Customer contents sites which have been approved In writing by
Google in accordance with Section 3.13 below.
Approved Client Application: None if not stated here.

	——  ——  —

	Optional AdSense far Content Features: DAdSafe            QUnkUnrte
(check the appttoable boxes) Level: O, High Q Medium

	——  ——  —

	ADSENSE FOR DOMAINS t-AFO”) Customer’s AFD Revenue Share percentage

	——  —

	83 AdSense for Domains            As set forth in SoottonU.I below
Eat. Querv VoUDav

	—
Google Confidential 333 ,/7 ^ Page 1 of 21 G8A Order Form
v4.61106 Execution
Copy
| |
To Be Completed By Qooglo Finance }
——  —

	

	Customer PO U: Gurrenov:
D Credit Check Compter*
—

	g US Dollar D Japanese Yen ? Oitier
—

 

 

PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

GSA Order Form Terms and Conditions

1.
Incorporation of Google Services Agreement. This Order Form, including the terms and
conditions hereunder, shall be governed by and incorporates by reference the Google Services
Agreement between Google and Customer with the GSA Effective Date set forth in the Cover Page of
this Order Form (the “GSA”). If any terms of this Order Form conflict with the terms of the GSA,
the terms of this Order Form shall control. The GSA and this Order Form together comprise the
“Agreement.”

2. Services Term. The term of this Order Form shall commence on the Order Form Effective
Date and shall continue for the period of the Initial Services Term stated above, unless earlier
terminated as provided in this Agreement. Upon the expiration of the Initial Services Term, this
Order Form will automatically renew for an additional twelve (12) month period, unless either
party notifies the other of its intent to terminate this Order Form not less than six (6) months
prior to the end of the Initial Services Term. Thereafter this Order Form may be renewed only
upon a definitive written agreement signed by the parties. For purposes of this Agreement, the
term of any renewal hereunder is referred to as the “Renewal Term,” and the Initial Services
Term, together with the Renewal Term, if any, may also be referred to as the “Services Term.”

3. Defined Terms. The following capitalized terms shall have the meanings set forth
below. Capitalized terms used but not defined in this Order Form shall have the meanings stated
in the GSA.

GENERAL

     3.1. “Above-the-fold” means that portion of an Internet browser that is visible to any End
User at a minimum resolution of 800 by 600 pixels without scrolling within the applicable Web
page, as viewed through an Internet browser application considered among the top two (2) most
widely used from time to time.

     3.2. “Ads” or “Advertising Results” means advertisements served by Google hereunder.

     3.3. “AdSense Deduction” for any period during the Services Term means the sum of (a)
[***] percent ([***]%) of AdSense Revenues for such period PLUS (b) agency, referral and third
party advertising service provider fees incurred by Google and attributed to Ads provided
hereunder in such period. Notwithstanding the foregoing, Google reserves the right to increase
the AdSense Deduction Percentage from time to time during the Services Term by up to an aggregate
of [***] percentage points ([***]%).

     3.4. “AdSense Percentage” means the percentage set forth in Section 14.1 of this Order Form.

     3.5. “AdSense Revenues” for any period during the Services Term means ad revenues that are
recognized by Google in such period and attributed to Ads displayed on the AFC, AFS and AFD Sites
in such period in accordance with the requirements of this Agreement.

     3.6.
“Client Application” means any application, plug-in, helper, component or other
executable coda that runs on user’s computer; examples of Client Applications include those that
provide instant messaging, chat, email, data, file viewing, media playing, file sharing, games,
internet navigation, search and other services. An “AFS Client Application,” or “AFC Client
Application” means those Customer Client Applications that have been approved by Google to access
the AFS or AFC Services, respectively, either as reflected on the
Cover Page(s) of this Order Form
or as otherwise approved by Google in writing from time to time during the Services Term.

     3.7. “Client ID” means a unique alphanumeric code provided to and used by Customer as
specified by Google for purposes of identifying each query or request. Client IDs will be used by
Customer for segmentation of its traffic hereunder for valid business purposes. Google will assign
no less than thirty-five (35) Client IDs to Customer and, Customer may, if in its reasonable
business judgment it requires additional Client IDs to support its use of the Services, reasonably
request additional Client IDs up to a maximum of fifty (50). Google may assign and modify, but
will not reduce below 35, the number of Client IDs for each Service from time to time. Customer
will use Client IDs as instructed by Google, and will provide such information to Google as Google
may reasonably request with respect to the use and application of any Client IDs.

     3.8. “Customer’s Technical Contact” means the technical employee of Customer designated on
the Cover Page of this Order Form.

					
	 	 	 	 	 
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

     3.9.“End Users” of a particular Site means individual, human end users who visit or use the applicable
Site.

     3.10.
“Net AdSense Revenues” for any period means AdSense Revenues for such period MINUS the
AdSense Deduction for such period.

     3.11. “Order Form Effective Date” means the date designated as such on the Cover Page of this
Order Form.

     3.12. “Results Page” means a Web page on which Google search and/or advertising results provided
under this Agreement are displayed.

     3.13. “Search Results” means the search results provided by Google through any search Service
ordered by Customer, if any, under this Order Form.

     3.14.
“Site(s)” means the AFS Site(s), AFC Site(s) and AFD Site(s) collectively. The “AFS
Site(s)” and “AFC Site(s)” are those Web sites located at the URLs identified as such on the Cover
Page(s) of this Order Form, as the same may be amended from time to time as permitted herein.
Google may remove a URL from the list of approved AFC Sites from time to time. The “AFD Site(s)”
are those URLs which qualify as an Authorized Name (defined below). The list of AFS Site(s) and
AFC Site(s) may be updated from time to time subject to Google’s prior written consent

     3.15. “Valid IP Addresses” means those Internet protocol addresses provided by Customer and
approved by Google prior to implementation of the applicable Services. The list of Valid IP
Addresses may be modified by Customer upon forty-eight (48) hours notice to Google via the online
Google Administration Console located at [***] or such other URL as
may be updated by Google from time to time

ADSENSE FOR CONTENT

     3.16.
“AFC Ads” means the advertisements provided by Google to Customer under this Agreement
through Google’s AFC Service.

     3.17. “AFC Protocol” means the protocol provided by Google for accessing the AFC Services, as
such protocol may be updated by Google from time to time.

     3.18. “AFC Request” means a request for AFC Ads in connection with a pageview of a page on which
AFC Ads are to be displayed.

     3.19. “AFC Results Set” means the set of AFC Ads transmitted by Google in response to an AFC
Request.

     3.20. “AFC Service” means Google’s AdSense for Content Service.

     3.21. “Link Units” means link units provided by Google to Customer through Google’s AFC Service.

ADSENSE
FOR SEARCH

     3.22. “AFS Ads” means the advertisements provided by Google to Customer under this Agreement
through Google’s AFS Service.

     3.23. “AFS Protocol” means the protocol provided by Google for accessing the AFS Services, as such
protocol may be updated by Google from time to time.

     3.24. “AFS Query” means a query sent to Google by Customer to be processed by Google’s AFS
Service.

     3.25. “AFS Results Set” means the set of AFS Ads transmitted by Google to Customer in
response to an AFS Query.

     3.26. “AFS Service” means Google’s AdSense for Search Service.

ADSENSE FOR DOMAINS

     3.27. “AFD Protocol” means the protocol provided by Google for accessing the AFD Services, as
such protocol may be updated by Google from time to time.

					
	 	 	 	 	 
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

     3.28. “AFD Results Page” means any Web page which is generated and served by Customer in
response to a Domain Query transmitted from a Landing Page and which may contain, as selected
by
Google in its sole discretion in each instance, (a) one or more Paid Results, search boxes,
and/or keywords,
and/or (b) other Customer Content; and each of the foregoing shall be displayed in the
format, manner,
order, style, design, layout, font, size, location, and prominence as determined by Google in
its sole
discretion.

     3.29. “AFD Results Set” means the set of AFD Results transmitted by Google to Customer in
response to a Domain Query.

     3.30. “AFD Service” means Google’s AdSense for domains Service.

     3.31. “Domain Query” means (i) a URL which is an Authorized Name an End User transmits to
Customer through the address bar of an Internet browser, or (ii) a search box query or click
on a hyperlinked
keyword which relates to the meaning of the applicable domain name or popular category
displayed on any
Landing Page and/or AFD Results Page by an End User.

4.
AdSense for Search Services.

     4.1.
Scope of AdSence for Search Services. If selected on the Cover Page(s) of this
Order Form,
during the Services Term and subject to the terms and conditions of this Agreement, Google
will provide
Customer with AFS Ads through its AFS Service for display on the AFS Sites as permitted
herein.
Customer agrees to implement the AFS Service as provided herein on the AFS Sites in existence
as of the
date hereof within thirty (30) days of the Order
Form Effective Date, and to maintain such
implementation
thereafter during the Services Term. Customer agrees to implement the AFS Service on any AFS
Site
added thereafter as permitted herein.

     4.2.
Implementation of AFS Services. Unless otherwise agreed to by Google in writing,
Customer
shall implement the AFS Services in a manner that: (a) conforms to the AFS Specifications set
forth in the
Cover Page(s) of this Order Form, if any; (b) conforms to Google’s brand treatment guidelines
for AFS
Services as updated by Google from time to time, the current version of which is located at
http://www.google.com/wssynd/02brand.html; (c) conforms to the screenshots and
specifications set forth in
Exhibit A attached hereto; and (d) otherwise complies with the technical and
implementation requirements
provided by Google from time to time, including those instructions contained in the
documentation setting
forth the AFS Protocol. Without limiting the foregoing, Customer acknowledges and agrees to
the following:

          4.2.1.
AFS Queries. Unless (and then only to the extent) otherwise approved by Google
in writing,
Customer understands and agrees that: (a) queries sent to Google for processing under its AFS
Service
may be initiated only by End Users (i) entering text into web search boxes on the AFS Site(s)
or on any AFD
Results Page as provided herein, and (ii) clicking on text links included on the AFS Site or
any AFD Results
Page that are identified as search queries (e.g., labeled as “Related Searches”) and that
generate a search
results page; and (b) Customer shall send any and all queries generated on the AFS Sites as
provided in
subsection (a) above to Google for processing under its AFS Services in accordance with the
requirements
provided by Google, without editing, filtering, truncating, appending terms to or otherwise
modifying such
AFS Queries, either individually or in the aggregate. Notwithstanding anything to the
contrary, Google will
have no obligation to process AFS Queries that are not sent in compliance with the
requirements of this
Agreement.

          4.2.2. Operation of AFS Services. Customer will ensure that each AFS Query will (a)
be from a
list of Valid IP Addresses approved by Google for the AFS Services; (b) contain a Client ID
approved by
Google for the AFS Services; (c) include [***] and [***]; and
(d) request
[***] the [***] of [***] stated in the [***](s)
of this
Order Form, Upon Google’s receipt of an AFS Query, Google will transmit an AFS Results Set,
to the extent
available, via Google’s network interface in accordance with the AFS Protocol. Customer shall
then display,
in each instance, the entire AFS Results Set that corresponds to such AFS Query on the
applicable AFS
Site in the manner contemplated by this Agreement, without editing, filtering, reordering,
truncating, adding
content to or otherwise modifying such AFS Results Set.

          4.2.3.
Labeling, Branding and Attribution. Customer shall unambiguously mark each AFS
Ad,
or each cluster or grouping of AFS Ads, as a “Sponsored Link” or ‘Sponsored Links,” as the
case may be,
unless otherwise instructed or agreed by Google. In any event, Google reserves approval
authority to
ensure that AFS Ads are labeled in a manner so as to sufficiently distinguish them from
search results.

     4.3. License to AFS Protocol. Google grants to Customer a limited, nonexclusive and non-
sublicensable license during the Services Term to use the AFS Protocol solely for the purpose of

					
	 	 	 	 	 
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

transmitting AFS Queries and other required information and receiving AFS Result Sets, as
applicable, solely to the extent permitted hereunder. Except to the limited extent expressly
provided in this Agreement, Google does not grant, and Customer shall not acquire, any right,
title or interest (Including, without limitation, any implied license) in or to any Google
Intellectual Property Rights; and all rights not expressly granted herein are reserved to Google.

5.
AdSense for Content.

     5.1. Scope of AdSense for Content Services. If selected on the Cover Page(s) of this
Order Form, during the Services Term and subject to the terms and conditions of this Agreement,
Google will provide Customer with AFC Ads and Link Units through its AFC Service for display as
permitted herein on the AFC Site(s). Customer agrees to implement such AFC Service on the AFC
Sites as provided herein within thirty (30) days of the Order Form Effective Date, and thereafter
during the Services Term. Customer agrees to implement the AFC Service on any AFC Site added
thereafter as permitted herein. AFC Ads may not appear on search results, registration, thank
you,’ error, email or chat pages, pages comprised primarily of other advertising or pages that
contain any of the following types of content: pornographic, obscene or excessively profane
content or content intended to advocate or advance computer hacking or cracking, gambling, illegal
activity, drug paraphernalia, hate, violence or racial or ethnic intolerance. Google may update
the list of prohibited pages from time to time during the Services Term upon written notice.

     5.2.
Implementation of AFC Services. Unless otherwise agreed to by Google in writing,
Customer
shall implement AFC Services in a manner that: (a) conforms to the AFC Specifications set
forth in the
Cover Page(s) of this Order Form. If any: (b) conforms to Google’s brand treatment guidelines
for AFC
Services as the same may be updated by Google from time to time, the current version of which
is located at
http://www.google.com/wssynd/adsense_guidelines.html and
http:/www.google.com/wssynd/afc_xml_quidelines.html; (c) conforms to the screenshots and
specifications set forth in Exhibit B attached hereto; and (d) otherwise complies with the
technical and implementation requirements provided by Google from time to time, including those
instructions contained in the documentation setting forth the AFC Protocol. Without limiting the
foregoing, Customer acknowledges and agrees to the following:

          5.2.1. AFC Requests. Customer shall request AFC Ads for any and all pageviews
required to display AFC Ads as provided herein. Notwithstanding anything to the contrary. Google
will have no obligation to process AFC Requests that are not sent in compliance with the
requirements of this Agreement.

          5.2.2.
Server Side Implementations. For server side implementations (e.g., XML
implementations), each AFC Request (a) must be from a list of Valid IP Addresses approved by
Google for the AFC Service; (b) must contain a Client ID approved by Google for the AFC Service;
and (c) must include End User IP address and user agent information. Upon Google’s receipt of an
AFC Request as described above. Google will transmit AFC Results Set, to the extent available, via
Google’s network interface in accordance with the AFC Protocol, Customer shall then display, in
each instance, the entire AFC Results Set that corresponds to such AFC Request on the applicable
AFC Site in the manner contemplated by this Agreement, without editing, filtering, reordering,
truncating, adding content to or otherwise modifying such AFC Results Set. Customer will not send
more than one (1) AFC Request per pageview unless otherwise authorized by Google.

          5.2.3. Client Side Implementations. For client side implementations (e.g.,
iFrame or Javascript data feed implementations), each AFC Request must contain an AFC Client ID
provided and used as specified by Google. Upon Google’s receipt of an AFC Request as described
above, Google will transmit an AFC Results Set, to the extent available, via Google’s network
interface in accordance with the AFC Protocol. Customer’s code shall, in each instance, ensure the
display of the entire AFC Results Set (hat corresponds to such AFC Request in the manner
contemplated by this Agreement, without editing, filtering, reordering, truncating, adding content
to or otherwise modifying such AFC Results Set. Customer will not send more than one (1) AFC
Request per pageview unless otherwise authorized by Google.

          5.2.4.
Labeling; Branding and Attribution. Customer shall unambiguously mark AFC
Results Sets as a “Sponsored Link” or “Sponsored Links,” as the case may be, unless otherwise
instructed or agreed by Google. In any event, Google reserves approval authority to ensure that
AFC Ads are labeled in a manner so as to sufficiently distinguish them from search results.

          5.2.5.
Link Units. If Customer implements Link Units
provided by Google, Customer
understands and agrees to the following additional provisions: (a) if applicable, in no event will
End User clicks on Link Units, or the display of a Link Units on a Customer Web page in and of
itself, qualify as a click on an Ad, or an impression, as the case may be, for purposes of
determining Customer’s click or impression guarantees (if any) or Google’s payment or other
obligations under this Agreement; and (b) notwithstanding anything to

					
	 	 	 	 	 
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

the contrary, Link Units are automatically generated and consequently are provided to Customer “as
is,” with no representation, warranty or indemnity, express or implied.

     5.3. License to AFC Protocol. Google grants to Customer a limited, nonexclusive and
non-sublicensable license during the Services Term to use the AFC Protocol solely for the purpose
of transmitting AFC Requests and other required information and receiving AFC Results Sets solely
to the extent permitted hereunder. Except to the limited extent expressly provided in this
Agreement, Google does not grant, and Customer shall not acquire, any right, title or interest
(including, without limitation, any implied license) in or to any Google Intellectual Property
Rights; and all rights not expressly granted herein are reserved to Google.

6. AdSense for Domains.

     6.1. Scope of AdSense for Domains. If selected on the Cover Page(s) of this Order
Form, during the Services Term and subject to the terms of this Order Form, Google will make
available the AdSense for Domains Service to Customer which is designed to process a Domain Query
and return corresponding advertisements and other content as permitted herein on the AFD Sites
within thirty (30) days of the Order Form Effective Date, and to maintain such implementation
thereafter during the Services Term.

     6.2. Operation of AFD Services. For any and all AFD Queries received by Customer from
End Users, Customer shall (without editing, modifying or filtering such AFD Queries individually
or in the aggregate) send such AFD Oueries to Google via the AFD Protocol. Without limiting the
foregoing, in order to be deemed a “Valid Domain Query”, each such Domain Query sent to Google (a)
must be from a Valid IP Address; (b) must contain a Client ID; (c) must include [***] and [***]; and (d) must be
[***] in conformance with the
[***] and other requirements of this Agreement. Upon Google’s receipt of a Valid Domain
Query as described above, Google will transmit to Customer an AFD Results Set, via Google’s
network interface using the AFD Data Protocol. Customer shall then display, in each instance, the
entire AFD Results Set that corresponds to such Domain Query, without editing, filtering,
reordering, truncating or otherwise modifying such AFD Results Set. Google will not be responsible
for receiving any AFD Queries directly from End Users or any other third party, for transmission
of data between Customer and Google’s network interface, or for displaying any applicable AFD
Results Set(s) to End Users. Google may, at its sole discretion, cease or suspend delivery of Paid
Results in response to any Domain Query transmitted by Customer hereunder and will endeavor to
provide notice of cessation or suspension to Customer where reasonably practical. All Landing
Pages and AFD Results Pages will be hosted and served to End Users by Customer on the Sites in
accordance herewith.

     6.3. Implementation of AFD Services. Unless otherwise agreed to by the parties in
writing: Customer shall implement the AFD Services in a manner that conforms: (a) to Google’s
then-current [***] for [***], including any applicable appendices,
which are located within the [***] (or as may be otherwise updated by Google from time to
time) (“[***]); (b) to the screenshots attached hereto: and (c) to the technical
requirements otherwise provided by Google from time to time, including those requirements
contained in the documentation setting forth the [***]. Without limiting the
foregoing, Customer will not submit a request for Paid Results other than in response to valid AFD
Queries entered by individual End Users. Further, at all times during the Services Term, Google
reserves final approval authority with respect to the means used by Customer to deploy the AFD
Service, and in the event Google disapproves of such deployment or if Customer is not in
compliance with the implementation Guide. Customer shall implement changes to its deployment of
the AFD Service beginning upon notice by Google. The parties will use their reasonable commercial
efforts to correct the implementation as soon as is practicable, but no later than two (2)
business days following notice by Google. Customer will assign a member of its staff to act as a
liaison to Google for resolution of any such issues during this time frame. In the event any such
requested changes are not implemented within [***] ([***]) [***] of Google’s notice, Google may
terminate this Order Form and the GSA immediately upon written notice to Customer. Google may, at
any time, with or without notice, in its sole reasonable discretion, (i) modify any aspect of the
AFD Service, provided that after any such modification the AFD Service operatos, substantially, to
process AFD Queries and return Paid Results (as selected by Google in its sole discretion), (ii)
refuse to commence to provide the AFD Service for any one or more URLs, and/or (iii) cease
providing the AFD Service for any one or more URLs. If, at any time, Customer learns or suspects
that any URL that would otherwise be a Site is not or is no longer an
Authorized Name, it shall
immediately notify Google of that fact or suspicion and provide Google with any information
related thereto.

     6.4. Hosted AFD Services.

          6.4.1. Third Party Sites. Notwithstanding the terms to the contrary contained in the
GSA, Customer may additionally transmit AFD Queries to Google hereunder which originate not from
Authorized Names, but from End Users accessing Third Party Sites. For the purposes of this
Section, a “Third Party” is either (a) a Registrant (as defined in the GSA) or (b) an entity duly,
expressly and exclusively authorized by each of the Registrant(s) of a URL, through a valid and
fully enforceable written or click-through

					
	 	 	 	 	 
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

agreement with each such Registrant, to permit Customer, and in turn Google, to use the URLs in
performing the Services, that has entered into a fully enforceable written or click-through
agreement with Customer to provide advertising, search results, and/or hyperlinked keyword or
category listings in connection with URLs owned or parked with the
Third Party (“Third Party
Sites”). As used in the Order Form and GSA. Authorized Name shall be deemed to include Third Party
Sites. Customer shall implement a separate tracking ID, as specified by Google, for Queries
originating from Third Party Sites.

          6.4.2.
Responsibilities of Customer with respect to Third Party Sites. Customer may redirect
AFD Queries from Third Party Sites to Google and Google will transmit AFD Paid Results in
accordance with Section 6.2 of this Order Form, subject to the following conditions:

	 	a)	 	under no circumstances shall the Third Party Site be a downloadable or internet
accessible application, as determined by Google in its sole reasonable discretion;
	 
	 	b)	 	under no circumstances shall any Third Party Site be an entity which offers the
same or substantially similar functionality as the AFD Service;
	 
	 	c)	 	under no circumstances will any party other than Customer host any Landing Page
or AFD Results Page;
	 
	 	d)	 	Customer shall ensure that Paid Results accessed by End Users of the Third Party
Site shall be solely through Customer’s servers operating Customer’s domains on the
Site.
	 
	 	e)	 	At all times during any Services Term Customer will maintain complete technical
and editorial decision-making and control of all Third Party Site pages and shall not
provide the Third Party Site with Google Confidential information, including the Google
Data Protocol or access to the Admin Console, and Customer shall be the intermediary
for all query transmissions between Google and the Third Party Site;
	 
	 	f)	 	Customer shall ensure that Customer’s use of the Services with and the Third
Party Sites themselves comply with the terms and conditions of this Order Form and the
GSA (including without limitation the Implementation Guide. Sections 3.1 (Prohibited
Actions) and 4.1 (Google Rights) of the GSA, as such terms and conditions and
Implementation Guide may be updated by Google from time to time);
	 
	 	g)	 	Customer shall ensure that the Third Party Site and/or the Third Party does not
use or display any [***] or [***] of any kind (including
without limitation on any search box, AFD Results Page or near any Paid Results or in
any promotional or marketing materials) to indicate that [***] is providing such [***];
	 
	 	h)	 	Customer acknowledges that all queries delivered to Google by Customer,
whether such queries originate on the Site or on the Third Party
Site, shall be deemed
to be queries from Customer and Google shall not be obligated to identify the source
of any queries generated other than through the Site;
	 
	 	i)	 	Customer agrees to be responsible and liable for any and all use of the AFD
Paid Results by the Third Party Site;
	 
	 	j)	 	Google’s Indemnity obligations contained in Section 7 (Indemnification) of the
GSA shall not apply to any claim relating to or arising from the Third Party Site’s use
or display of. or access to the Paid Results; and
	 
	 	k)	 	Customer shall indemnify Google for any lawsuit or proceeding (i) relating to
or arising from the Third Party Site’s use of the Services; (ii) relating to or
arising from Customer’s failure to ensure the Third Party Site’s compliance with the
terms of this Section 6.4.2 and/or Customer’s failure to enforce the required
contractual terms set forth in Section 8.4.4 below; and/or (iii) brought by a Third
Party against Google based upon a claim that Google breached an Implied warranty to
such Third Party arising from or related to Customer’s provision of access and use of
the Services to such Third Party. Customer agrees to promptly notify Google when
Customer becomes aware of any breach of a requirement of this Order Form or GSA or of
any lawsuit or proceeding described in the preceding subsection.

          6.4.3
Customer Agreements with Third Parties. Customer represents and warrants that it
has in place necessary written agreements with all third parties owning or operating Third Party
Sites which permit Customer to redirect traffic, including search queries, and that the Third
Party Site will not have access to the Services, access to AFD Queries or have the ability to make
any modifications thereto. Any agreement between Customer and the Third Party shall not contain
any terms which are inconsistent with this Order Form or GSA and shall contain provisions which:
(a) disclaim, to the extent permitted by applicable law, Google’s liability for any damages,
whether direct, indirect incidental or consequential, arising from the Third Party Site’s access
to or use of the Services; (b) disclaim all warranties with respect to the Service, including
without limitation, warranties for merchantability, fitness for a particular purpose, and

					
	 	 	 	 	 
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

non-infringement;
(c) impose confidentiality obligations no less protective of Google’s
Confidential Information than the GSA; (d) clearly state such Third Party’s non-ownership
of all Intellectual Property Rights in and associated with the Services; (e) allow for
suspension and termination as described in section 6.4.4 below: and (f) prohibits the Third
Party from modifying any AFD Queries.

          6.4.4
Suspension and Termination. If this Order Form or the GSA between
Customer and Google terminates or expires, the Third Party Site’s rights to use. display
and/or access the Services shall cease, and all rights granted to Customer pursuant to this
Order Form or the GSA to distribute the Services to the Third Party Site shall also cease.
In the event Google becomes aware of any breach of the terms of this Order Form or the GSA
by the Third Party Site or by Customer, Google may immediately suspend its provision of the
Services to Customer for an individual or all Third Party Sites and will endeavor to
provide notice of cessation or suspension to Customer where reasonably practicable. For
avoidance of doubt, as used in this Order Form, the term “suspend” shall mean that upon
Google’s written request, Customer will either (i) remove or cause to be removed any Paid
Results Implemented or displayed to any user of the Third Party Site, or (ii) effectively
terminate the Third Party Site’s access to the Paid Results by ceasing to use any Services.
The duration of any suspension will continue until the Third Party Site has cured the
breach giving rise to such suspension to Google’s satisfaction or until the agreement
between Customer and the Third Party Site has been otherwise
terminated. Further, Google
may immediately terminate Customer’s rights to monetize Third Party Sites under this
Agreement if Customer fails to cure a breach related to the Third Party Sites within seven
(7) days after receiving written notice thereof.

     6.5. Use of AFS Feed for AFD Services. Google may change or
modify change the source of Ads (the “Feed”) provided in response to a Domain Query as set forth herein. For Ads which
appears on Results Pages on both Customer AFD Sites and Third Party Sites, Customer may use the AFS Feed,
provided the following: (a) [***] ([***]) [***] immediately follow [***] the
[***] and such [***] must be similar to those [***] by a commercially reasonable
[***], (b) Customer shall [***] the [***], (c) referring [***] shall be
[***] containing approved [***], (d) Customer periodically (upon Google’s request, but
not more than [***] during the Services Term) provides to Google a comprehensive list of all
domains receiving Google Services, and (e) Customer domains must adhere to Google’s AFD Implementation
Guide, which may be updated from time to time by Google. Further, should Google determine in its
sole discretion that one or more domain names is inappropriate for the AFS Feed, Customer shall display AFD
Results on such domain(s), at Google’s option.

          6.5.1.
Feed for Customer’s Domains. In the event Google notifies all of its
other customers who currently receive the AFS Feed for Domain Queries that Google no longer
will permit such customers to use the AFS Feed for such Domain Queries, then Google will
cease supplying the AFS Feed to Customer hereunder upon ninety (90) days prior written
notice to Customer. In such event, Google will provide a different Feed to Customer
(“Alternate AdSense Feed”). Should the Alternate AdSense Feed provide at least [***] ([***]) of the [***] per thousand Ad impressions (“RPM”) rate of the AFS Feed, as
measured over the ninety (90) day period following the change to the Alternate AdSense
Feed, then Customer will continue to use Google Services exclusively in accordance with
Section 13 below. In the event that the Alternate AdSense Feed
provides [***] at
less than [***] ([***]) of the AFS Feed, Customer may elect terminate the
Agreement upon notice to Google.

          6.5.2. Feed for Third Party Sites. Further, Google may, for any or no reason,
elect to change the Feed for Third Party Sites upon ninety (90) days prior written notice
to Customer. In such event, Google will provide an Alternate AdSense Feed to Customer for
the Third Party Sites. Should the Alternate AdSense Feed provide at least [***] ([***]) of the [***] per thousand Ad impressions (“RPM”) rate of the AFS Feed, as
measured over the ninety (90) day period following the change to the Alternate AdSense
Feed, then Customer will continue to use Google Services for the Third Party Sites
exclusively in accordance with Section 13 below. In the event that the Alternate AdSense
Feed provides [***] at less than [***] ([***]) of the AFS Feed, then,
notwithstanding Section 13 below, Customer may utilize the AFD Services on Third Party
Sites on a non-exclusive basis, provided that if Customer uses the services of Restricted
Companies (listed in Section 13) for specific Third Party Sites, Customer may not utilizes
Google Services to monetize any Third Party Sites. For the sake of clarity, in the event
Google ceases to provide the AFS Feed for Customer’s Third Party Sites hereunder,
Customer’s remaining AFD Sites will continue to remain subject to the exclusivity
requirements of Section 13.

     6.6. Reporting; Customer Termination Rights. Google shall make such reporting
available to Customer via the Admin Console as it makes generally available to its other AFD
customers. As of the Order Form Effective Date, such reporting includes landing pages, results pages, and
AFD Revenues on both an account level basis and a domain level basis, broken out by day. However, for
the avoidance of doubt, Google is under no obligation to continue providing reporting of any kind to its
AFD customers generally, including Customer. In the event Google discontinues reporting landing
pages, results pages, and AFD Revenues on both an account level basis and a domain level
basis, broken out by day, for at least

					
	 	 	 	 	 
	Google Confidential
	 	Page 8 of 20
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

fifteen (15) consecutive days, Customer may, as its sole and exclusive remedy, terminate this
Agreement immediately upon written notice to Google.

     6.7. Optimization; Customer Termination Rights. Google will provide a mechanism by which
Customer can provide real-time [***] suggestions for specific domain names which Customer
believes have been targeted inappropriately by the AFD Service. Customer use of such new
mechanism must conform to Google’s most recent targeting guidelines. Google reserves the right
to pre-approve the [***] used by Customer pursuant this
Section 6.7 and, at all times, [***] transmitted by Customer must conform to AFD content editorial policies. At Google’s
sole discretion, Google may further optimize such domain names for
Customer in real-time. For the avoidance of doubt, Google is under no obligation to utilize real-time [***] suggestions
from Customer; provided, however, if Google eliminates the ability for Customer to provide
real-time [***] suggestions for a substantial portion of its AFD Queries, then Customer may,
as its sole and exclusive remedy, terminate this Agreement without liability or penalty upon
no less than fifteen (15) days prior written notice to Google.

     6.8. Screen Shot. Unless otherwise agreed to by the parties in writing,
Customer’s Implementation of the applicable Services shall be substantially and materially in
the form set forth in Exhibit A and
Exhibit C to this Order Form, attached
hereto. In the event of a material change to the user interface of an AFD Results Page and/or
Landing Page. Customer shall submit representative samples of new AFD Results Page and/or
Landing Page to Google for approval prior to Implementation.

7. Site Modifications. Google acknowledges that Customer may update the design and
content of the Sites in a manner consistent with its obligations contained herein: provided
that Customer agrees that (a) it shall keep Google informed of all planned material changes to
such Sites; and (b) no changes may be made to the look and feel, dimension and/or placement of
the AFS Ads, AFC Ads or AFD Results without obtaining the prior written consent of Google. For
the avoidance of doubt, Google may, and the foregoing will in no event limit Google’s ability
to, require changes to the look and feel, content or targeting methodology of any such Results
or Ads provided herein.

8. Filters. Certain Services may contain filtering capability, such as SafeSearch,
Country Restrict, Language Restrict, AdSafe and other filters Notwithstanding anything to the
contrary, if Customer elects to enable any such filters. Customer expressly acknowledges and
agrees (a) it is Customer’s responsibility to enable such features in accordance with the
instructions provided by Google in the applicable Service protocol, and (b) that Google cannot
and does not make any representation, warranty or covenant that all results will be limited to
results elected by enabling such filter(s). For example, but without limiting the foregoing, if
Customer elects SafeSearch, Country Restrict, Language Restrict and/or AdSafe, Google cannot
and does not make any representation, warranty or covenant that all results will be limited to
the countries or languages selected or that all objectionable results will be prevented.

9. Updates. If Google updates its technical or implementation specifications
(including, without limitation, by way of updating the applicable Service protocol or by way
of requiring changes to the look and feel, content and targeting methodology of Ads) from time
to time as contemplated herein, Customer shall implement such updates or modifications as soon
as reasonably practical, but in any event within fifteen (15) business days of the date it
receives notice thereof.

10. Notice of System Changes. Customer will provide Google with fourteen (14) days’
advance notice of any change in the code or serving technology used to display Google
Advertising Results and/or Search Results (e.g., a change in the advertising serving
technology used) that could reasonably be expected to have the potential to adversely affect
the delivery or display of Google search or advertising results as required by this Agreement
(it being understood that notice will in no event relieve Customer of its obligations to
display Search and Advertising Results as required hereunder).

11. Optimization. The parties agree to consult in good faith from time to time with
the objective of optimizing the performance of Ads served under this Agreement.

12. Technical Support. Subject to the terms and conditions of this Agreement, during
the Services Term Google shall provide technical support services to Customer in accordance
with Google’s support guidelines then in effect for the Services ordered herein. Prior to
making any support request to Google, Customer shall first use reasonable efforts to fix any
error, bug, malfunction, or network connectivity defect on its own without any escalation to
Google. Thereafter, Customer’s Technical Contact may submit a written request for technical
support via email to the applicable Google alias set forth below, or such other email address
that Google may provide from time to time. Customer shall provide support services to End
Users at its own expense.

	 	•	 	syndication-support@google.com (for AFS and AFC requests)
	 
	 	•	 	adsense-domains-support@google.com (for AFD requests)

					
	 	 	 	 	 
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	 	Page 9 of 20
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

13. Exclusivity. Except as otherwise permitted by Section 6.5.2. above, Customer (which for
purposes of this Section shall include all of Customer’s affiliates, and their respective
successors and assigns) agrees that during the Services Term, for countries in which Google offers
its AdWords, or any successor, services, Customer shall not implement on the Sites, or any other
property owned and/or operated by Customer (including any successor site or property thereto) any
search and/or advertising service which is the same as or substantially similar in nature to any
Services provided in this Order Form. For the avoidance of doubt, Customer may not use the
services of any other provider of [***] services or any [***] or [***] during the Services Term in any country where Google AdWords is available. For the entire
Services Term, Customer may not display advertising provided by [***], including [***], including such companies’ subsidiaries
and successor entities (collectively “Restricted Companies”). For purposes of this Section 13
only, the term “affiliates” shall mean any entity in which Customer holds a controlling interest.
Any domains which are acquired or onto which Customer acquires the rights to serve ads shall
become an AFD Site unless otherwise prohibited by a Preexisting Agreement. A “Preexisting
Agreement” means an agreement which obligates Customer to use services on those sites, the use of
which would otherwise violate this Section 13, for so long as such obligations exist, provided
that any period of extension or renewal, or any expansion of obligations to use the services, will
not be within the scope, of the Preexisting Agreement unless such extension, renewal or expansion
is not within Customer’s power and authority, and the exercise of such power and authority by
Customer does not trigger any adverse contractual rights or consequences. Customer will use its
commercially reasonable efforts to terminate any such Preexisting Agreement to the extent
permitted under such Preexisting Agreement without penalty. If Customer cannot terminate the
Preexisting Agreement, and continues to serve ads from Restricted Partners to Third Party Sites,
then Customer must insure that (a) no Third Party (as defined in Section 6.4) nor any domain name
uses both Google Services and services provided pursuant to a Preexisting Agreement
simultaneously, and (b) any domain traffic from a Third Party Site may not revolve back and forth
between services from Google and the applicable Restricted Entity more than once during the
Services Term. A breach of this provision by Customer will entitle Google to terminate third party
hosting services set forth in Section 6.4 above.

14. Fees and Payment Terms.

     14.1. AdSense Percentage. Subject to the terms and conditions of this Agreement, for
each month during the Services Term Customer shall receive the AdSense Percentage set forth below
of Net AdSense Revenues attributable to such month. Google’s obligation to make payments under
this Section shall not commence until Google’s technical personnel provide written approval of
Customer’s implementation of the Services on the applicable Sites, which shall not be unreasonably
withheld or delayed. Payments required under this paragraph shall be made by the last day of the
calendar month following the calendar month in which the applicable Ads were displayed on the
Sites.

From
[***] through [***] (the
“[***]”), the following AdSense
Percentages will apply to the AdSense Revenue:

	 	 	 
	AdSense Percentage of Net AdSense Revenues	 	AdSense Revenues per Calendar Month
	[***]%

	 	less than or equal to $[***]
	 
	 	 
	[***]%

	 	greater than $[***] but equal
to or less than $[***]
	 
	 	 
	[***]%

	 	greater than $[***]

Following
the [***], and continuing for the remainder of the Services Term, the
following AdSense Percentages will apply to the AdSense Revenue:

	 	 	 
	AdSense Percentage of Net AdSense Revenues	 	AdSense Revenues per Calendar Month
	[***]%

	 	less than or equal to $[***]
	 
	 	 
	[***]%

	 	greater than $[***] but equal
to or less than $[***]
	 
	 	 
	[***]%

	 	greater than $[***] but equal
to or less than $[***]
	 
	 	 
	[***]%

	 	greater than $[***]

     14.2. Non-Qualifying Ads. Notwithstanding any of the foregoing, Google shall not be
liable for payment in connection with (a) any amounts which result from invalid queries, or
invalid impressions of (or clicks on) Ads, generated by any person, but, automated program or
similar device, including, without limitation, through any Fraudulent Act, in each case as
reasonably determined by Google; or (b) impressions of Ads or clicks on Ads delivered through an
implementation which is not initially approved by Google pursuant to the Agreement or subsequently
fails to meet Google’s implementation requirements and specifications. The number of queries, and
impressions of and clicks on Ads, as reported by Google, shall be the number used in calculating
payments hereunder.

					
	 	 	 	 	 
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	 	Page 10 of 20
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

     14.3.
Methods of Payment.

          14.3.1. Payments to Google. All payments due to Google shall be in the currency
specified in this Order Form. Any charges for converting foreign currency shall be the
responsibility of Customer and shall be invoiced accordingly. If paid in US dollars, payments to
Google shall be made preferably via wire transfer with the following instructions:

	 	 	 	 	 
	[***]

	 	[***]
	 	[***]
	[***]

	 	[***]
	 	[***]

If paid in US dollars and not wired to Google, payment shall be made by check for receipt by
Google at the address specified on the Cover Page of this Order Form (or such other address as
Google may provide Customer in writing from time to time for such purpose) on or before the
payment due date. If payment is made in any other currency, payment shall be made by wire pursuant
to the wire instructions specified below on this Order Form (or if no applicable wire instructions
are specified, payment shall be made using the US wire transfer instructions above). Delinquent
payments due to Google shall bear interest at the rate of one-and-one-half percent (1.5%) per
month (or the highest rate permitted by law, if less) from the payment due date until paid in full
Customer will be responsible for all reasonable expenses (including legal fees) incurred by Google
in collecting unpaid or delinquent amounts. In addition, Google may suspend performance and/or
terminate this Order Form upon seven (7) days written notice if Customer fails to make any
required payment when due unless such payment is made within such seven (7) day notice period. If
Google reasonably deems itself insecure with respect to Customer’s ability to meet its financial
obligations under the Agreement, Google may, at its sole option, modify the payment terms or
require other reasonable assurances or forms of security prior to providing or continuing to
provide any Services.

          14.3.2. Payments to Customer. Payments to Customer (if by wire transfer) shall be
made pursuant to the wire transfer instructions specified on this Order Form. In addition,
Customer acknowledges that Google may, at its option, offset any payment obligations to Customer
that Google may incur hereunder against any product or service fees (including late fees) owed and
not yet paid by Customer under this Agreement or any other agreement between Customer and Google,
in addition to whatever other rights and remedies Google may have hereunder or thereunder. In
addition, Google reserves the right to withhold and offset against its payment obligations
hereunder, or require Customer to pay to Google (within thirty (30) days of any invoice therefor),
any amounts Google may have overpaid to Customer in prior periods.

15. Authority to Bind. Each of Customer’s and Google’s signatory to this Order Form
represents and warrants that he or she has the power and authority to accept and bind Customer and
Google, as the case may be, to the terms of this Order Form.

This Order Form may be executed in counterparts, including facsimile counterparts, each of which
shall be deemed an original, and all of which, when taken together, shall constitute one and the
same instrument.

	 	 	 	 	 	 	 	 	 	 	 
	Google: GOOGLE INC.
	 	 	 	Customer: NAMEMEDIA,
INC.
	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	By:

	 	/s/ Marc A. Leibowitz
 

	 	 
	 	By:
	 	/s/ Kelly Conlin
 

	 	 
	 
	Print Name:

	 	Marc A. Leibowitz
	 	 	 	Print Name:
	 	Kelly Conlin	 	 
	 
	Title:

	 	Director- Strategic Partnerships
	 	 	 	Title:
	 	CEO	 	 
	 
	Date:

	 	1-10-07
	 	 	 	Date:
	 	1/9/2007	 	 

					
	 	 	 	 	 
	Google Confidential
	 	Page 11 of 20
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

EXHIBIT A

AF8 SCREEN SHOTS

					
	 	 	 	 	 
	Google Confidential
	 	Page 12 of 20
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

Notes;

	•	 	Unless otherwise approved by Google, for non-iFrame implementations,
visual display of Search and/or Advertising Results shall be as
visually similar as possible to page content including font style,
font size, coloring and spacing.
	 
	•	 	Any display of Search and/or Advertising Results will conform to
Google’s then current Brand Treatment Guidelines for the Services
provided.

					
	 	 	 	 	 
	Google Confidential
	 	Page 13 of 20
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

EXHIBIT B

AFC SCREEN SHOTS

Related Searches illustrated above may be replaced with Customer links to Customer content sites,
provided those pages are bound by the exclusivity obligations contained in Section 13.

					
	 	 	 	 	 
	Google Confidential
	 	Page 14 of 20
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

Notes:

	•	 	Unless otherwise approved by Google, for non-iFrame implementations,
visual display of Search and/or Advertising Results shall be as
visually similar as possible to page content including font style,
font size, coloring and spacing.
	 
	•	 	Any display of Search and/or Advertising Results will conform to
Google’s then current Brand Treatment Guidelines for the Services
provided.

					
	 	 	 	 	 
	Google Confidential
	 	Page 15 of 20
	 	GSA Order Form v4.5 1105

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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

EXHIBIT C

AFD SCREEN SHOTS

					
	 	 	 	 	 
	Google Confidential
	 	Page 16 of 20
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

					
	 	 	 	 	 
	Google Confidential
	 	Page 17 of 20
	 	GSA Order Form v4.5
1105 

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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

					
	 	 	 	 	 
	Google Confidential
	 	Page 18 of 20
	 	GSA Order Form v4.5 1105

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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

					
	 	 	 	 	 
	Google Confidential
	 	Page 19 of 20
	 	GSA Order Form v4.5 1105

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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

Notes:

	•	 	Unless otherwise approved by Google, for non-iFrame implementations, visual display of
Search and/or Advertising Results shall be as visually similar as possible page content
including font style, font size, coloring and spacing.
	 
	•	 	Any display of Search and/or Advertising Results will conform to Google’s then current Brand
Treatment Guidelines for the Services provided.

					
	 	 	 	 	 
	Google Confidential
	 	Page 20 of 20
	 	GSA Order Form v4.5 1105

Execution Copy

 

 

PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

Google Services Agreement

This Google Services Agreement (“GSA”) is entered into by and between Google inc. (“Google”)
and NameMedia, Inc., a corporation formed under the laws of Delaware
(“Customer”), on the
1st day of March 2007 (“GSA Effective Date”). Each Order Form (as defined below) shall be governed
by this GSA and shall become effective on the dale stated In such Order Form (“Order Form
Effective Date”). This GSA and the individual corresponding Order Form into which this GSA is
incorporated together constitute the “Agreement”.

1 Defined Terms. The following capitalized terms shall have the meanings set forth below.
Capitalized terms used but not defined in this GSA shall have the meanings stated in the Order
Form.

1.1 “Ads” or “Advertising Results” means advertisements served by Google under the Agreement.

1.2 “AFD Results Page” means any Web page which Is served by Google in response
to an Domain Query and which may contain (a) one or more [***] as determined by [***],
[***], and/or [***], and/or (b) other Customer Content; and each of the foregoing shall
be displayed in the format, manner, order, style, design, layout, font, size, location, and
prominence as determined by Customer in its sole discretion, provided such display complies with
the provisions of Section 3 herein below and the applicable Order Form.

1.3 “Beta Features” are those features of the Services, which are identified by Google as beta or
unsupported In Google’s then current technical documentation.

1.4 “Brand Features” means the trade names, trademarks, service marks, logos, domain names, and
other distinctive brand features of each party, respectively.

1.5 “Customer Content” means any editorial, text, graphic, audiovisual, and other content that is
served to End Users of the Site(s) and that is not provided by Google

1.6 “Destination Page” means any Web page which may be accessed by clicking on any portion of an
Advertising Result and/or Search Result.

1.7 “End Users” of a particular Site means Individual, human end users who visit or use the
applicable Site.

1.8 “Google Protocol” means Google’s then current protocol for accessing and implementing the
Services.

1.9 “Intellectual Property Rights” means any and all rights existing from time to time under
patent law, copyright law, semiconductor chip protection law, moral rights law, trade secret law,
trademark law, unfair competition law. Publicity rights law. Privacy
rights law. And any and all
other proprietary rights, as well as, any and all applications, renewals, extensions, restorations
and re-instatements thereof, now or hereafter in force and effect worldwide.

1.10
“Landing Pege” means the initial AFD Results Page generated and served to an End User in
response to a URL Domain Query (as defined In the Order Form).

1.11 “Paid Results” means Advertising Results, Search Results and any conceptually related keywords
and any content or advertisements served by Google under the Agreement.

1.12 “Results Page” means a Web page on which Google Search and/or Advertising Results are
displayed.

1.13 “Order Form” means the individual Google Services Agreement Order Form executed by both
Customer and Google and into which
this GSA has been Incorporated by reference as provided therein. Each Order Form (as it may be
amended from time to time) into which this GSA may be incorporated will be considered a separate
agreement from any other Order Form. Accordingly, for purposes of interpretation of any specific
order form, ‘Order Form’ shall refer only to that Order Form into which this GSA has been
incorporated and which is the subject of interpretation, and not to any other order form into
which this GSA may otherwise be incorporated (unless and then only to the extent the parties have
expressly provided otherwise).

1.14
“Search Results” means search results served by Google
under the Agreement.

1.15 “Services” means the services ordered by Customer and to be provided by Google pursuant to
the Order Form.

2. Services.

2.1 Services. Subject to the terms and conditions of this Agreement, Google will provide
Customer, and Customer will procure from Google, the Services for the fees set forth in the Order
Form executed by Customer and Google. This GSA may be incorporated into more than one Order Form,
provided that each such Order Form (together with all documents Incorporated therein) shall be
considered a separate agreement from any other Order Form. In the event of any conflict between
the provisions of the Order Form and the provisions of this GSA, the provisions of the Order Form
shall control.

2.2 Beta or Unsupported Features. Certain Services may include Beta Features. Customer
understands and agrees that Beta Features are provided “as Is” and any use thereof shall be
undertaken solely at Customer’s own risk. Google reserves the right, in its sole discretion, to
include or cease providing Beta Features as part of any Services at any lime. For the purpose of
clarification Customer shall not be obligated to utilize Beta Features.

3. Customer Obligations.

3.1
Prohibited Actions. Customer shall not, and shall not authorize any third party to:

     (a) edit, modify, truncate, filter or change the order of the information contained in any
Paid Results, including, without limitation, by way of commingling Paid Results with non-Google
provided search results or advertising:

     (b) frame any Results Page or Destination Page;

     (c) redirect an End User away from the Landing Page or Destination Page, provide a version of
the Landing Page or Destination Page different from the page an End User would access by going
directly to the Landing Page or Destination Page or intersperse any content between a Paid Result
and the corresponding Landing Page or Destination Page;

     (d) except as otherwise permitted in an Order Form, display any Paid Results in pop-up,
pop-under, exit windows, expanding buttons, or animation;

     (e) display any Paid Results to any third parties other than End Users;

     (f) minimize, remove or otherwise Inhibit the full and complete display of any Results Page
(including any Paid Results), and the corresponding Landing Pages or Destination Page;

     (g) produce or distribute any software, or permit any of its software to be distributed with
software, that prevents the display of ads provided by Google (such as by way of blocking or
replacing ads);

     (h) directly or indirectly access, launch and/or activate the Services through or from, or
otherwise incorporate the Services In, any software application, Including Customer’s
seeq.com (or any successor) toolbar, downloadable application, Web site or other

      

					
	Google Confidential
	 	Page 1 of 6
	 	GSA Execution Copy 01/08/2007

 

 

PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

means other than the Site(s), and then only to the extent expressly permitted herein;

     (i) transfer, sell, lease, syndicate, sub-syndicate, lend, or use for co-branding,
timesharing, service bureau or other unauthorized purposes any Services or access thereto
(including, but not limited to Paid Results, or any part, copy or derivative thereof), except as
expressly permitted herein or an Order Form;

     (j) enter into any arrangement or agreement under which any third party pays Customer fees,
Customer pays any third party fees, or either shares in any revenue payments and/or royalties for
any Paid Results except as expressly permitted herein or an Order Form;

     (k) directly or indirectly generate queries, or impressions of or clicks on Paid Results,
through any automated, deceptive, fraudulent or other invalid means (including, but not limited
to, click spam, robots, macro programs, and Internet agents); or

     (l) encourage
or require End Users or any other persons, either with or without their
knowledge, to click on Paid Results through offering incentives or any other methods that are
manipulative, deceptive, malicious or fraudulent (each of the
foregoing in subsections (k) and (l)
a “Fraudulent Act”).

     (m) modify,
adopt, translate, prepare derivative works from, decompile, reverse engineer,
disassemble or otherwise attempt to derive source code from any Services, the Google Protocol, or
any other Google technology, content, data, routines, algorithms, methods, ideas design, user
interface techniques, software, materials, and documentation;

     (n) remove, deface, obscure, or altar Google’s copyright notice, trademarks or other
proprietary rights notices affixed to or provided as a part of any Services, the Google Protocol,
or any other Google technology, software, materials and documentation;

     (o) “crawl”,
“spider”, index or in any non-transitory manner store or cache information
obtained from the Services (including, but not limited to, Paid Results, or any part, copy or
derivative thereof);

     (p) create or attempt to create a substitute or similar service or product through use of or
access to any of the Services or proprietary information related thereto; or

     (q) either
intentionally engage in any action or practice that reflects poorly on Google or
otherwise disparages or devalues Google’s reputation or goodwill; or, Inadvertently engage in any
action or practice that reflects poorly on Google or otherwise disparages or devalues Google’s
reputation or goodwill and not cure within 5 days of Google’s notice thereof.

Further, no Site shall contain any pornographic, hate-related or violent content or contain any
other material, products or services that violate or encourage
conduct that would violate any
criminal laws, any other applicable laws, or any third party rights. Notwithstanding anything, in
this GSA, any Order Form, or the Implementation Guide, Customer shall not be prohibited from
collecting End User data if (a) the purpose for collecting such
information is clearly and
unambiguously stated or disclosed to End Users prior to the collection of personal End user data,
(b) it is done (x) in accordance with its published privacy policy, which shall be clear and
readily accessible to End Users, and (y) with the affirmative consent of End Users, (c) Customer
shall provide each End User the ability to opt out or unsubscribe to any marketing by Customer
without undue effort by such End User; and (d) Customer’s collection and use of such data shall at
all times comply with applicable law.

3.2
Implementation Customer shall ensure that there is no use of or access to any Services
through Customer’s properties which are not in compliance with the terms of the Agreement or not
otherwise approved by Google, and Customer shall monitor and disable any such access or use by
unauthorized parties (including, but not limited to. spammers or any third party sites). Google may
send uncompensated test queries to the Site(s) at any time to verify Customer’s compliance with the
requirements of this Agreement.

3.3 Customer may implement click tracking or other monitoring of clicks on Advertising Results
Sets or Advertising Results provided that:

     (a) Customer has given Google the opportunity to review the proposed click tracking or other
monitoring implementation and Google has carried out such review and has notified Customer that it
agrees to this implementation being put into live use (such notification shall not be unreasonably
withheld or delayed and may be made by way of e-mail or such other means as Google shall reasonably
decide);

     (b) such click tracking or monitoring is carried out in accordance with such technical
requirements as Google may notify to Customer from time to time;

     (c) in the event that Customer wishes to make any changes to its implementation of such click
tracking or other monitoring, including but not limited to any changes to any relevant code or to
any other software modules which could have an impact on the implementation or operation of such
click tracking or other monitoring. Customer will give Google written notice via email of such
changes;

     (d) Customer allows Google from time to time during the Services Term, at Google’s reasonable
request, to audit the implementation and operation of such click tracking or other monitoring of
clicks and will provide Google with all necessary information to allow it to carry out such audit;
and

     (e) in the event of Google notifying Customer of any perceived problems arising from
Customer’s implementation of such click tracking or other monitoring, including but not limited
to, increased or unusual levels of invalid clicks or Non-Qualifying Advertising Results. Customer
will co-operate fully with Google to try to resolve such problems as quickly as reasonably
possible.

3.4 Customer acknowledges and agrees that it is fully responsible for the implementation and
operation of any click tracking or other monitoring of clicks that it may introduce in accordance
with clause 3.3 above and that Google is not responsible for any breaches of any Agreement or any
problems with the implementation of any Services on any Site which may arise from the introduction
by Customer of such click tracking or other monitoring.

4.
Ownership; License Grants.

4.1 Google Rights. Google shall own all right, title and interest, including without
limitation all intellectual Property Rights, relating to the Services (and any derivative works or
enhancements thereof), including but not limited to, all software, technology, information,
content, materials, guidelines, documentation, and the Google Protocol. Customer shall not acquire
any right, title, or interest therein, except for the limited use rights expressly set forth in
the Agreement. Any rights not expressly granted herein are deemed withhold.

4.2 Customer Rights. Customer, its licensors, or other applicable third party providers
own all Intellectual Property Rights in and to Customer Content. Google shall not acquire any
right, title or interest in or to such Customer Content, except as provided herein. Any rights not
expressly granted herein are deemed withheld.

4.3 Brand Features: License Grant.

4.3.1 Brand Features. Each party shall own an right, title end interest, including without
limitation all intellectual Property Rights, relating to its Brand Features. Some, but not all
examples of Google Brand Features are located at: http://www.
google.com/permissions/trademarks.html (or such other URLs Google may provide from time to
time). Except to the limited extent expressly provided in this Agreement, neither party grants,
and the other party shall not acquire, any right title or interest (including, without limitation,
any implied license) in or to any Brand Features of the first party; and all rights not expressly
granted herein are deemed withheld. All use by Google of Customer Brand Features (including any
goodwill associated therewith) shall inure to

      

					
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

the benefit of Customer and all use by Customer of Google Brand Features (including any goodwill
associated therewith) shall inure to the benefit of Google. No party shall challenge or assist
others to challenge the Brand Features of the other party (except to protect such party’s rights
with respect to its own Brand Features) or the registration thereof by the other party, nor shall
either party attempt to register any Brand Features or domain names that are confusingly
similar to those of the other party. Each party shall cooperate with the other to transfer
the ownership or abandon its interest in any inadvertently registered domain names that are
confusingly similar to those of the other party.

4.3.2
License to Customer Brand Features. Subject to the terms and conditions of this
Agreement, Customer grants to Google a limited, nonexclusive and nonsublicensable license during
the Services Term to display those Customer Brand Features expressly authorized for use in this
Agreement, solely for the purposes expressly set forth herein. Notwithstanding anything to the
contrary, Customer may revoke the license granted herein to use Customer’s Brand Features upon
providing Google with written notice thereof and a reasonable period of time to cease such usage.

5
Payment.

5.1
Fees. The fees and payment terms for the Services shall be set forth in the applicable
Order Form.

5.2 Taxes and Other Charges. All payments under the Agreement are exclusive of taxes
imposed by any governmental entity, Customer shall pay any applicable taxes, including sales, use,
personal property, value-added, excise, customs fees, import duties or stamp duties or other taxes
and duties imposed by governmental entities of whatever kind and imposed with respect to the
transactions for Services provided under the Agreement, including penalties and interest, but
specifically excluding taxes based upon Google’s net income. When Google has the legal obligation
to collect any applicable taxes, the appropriate amount shall be invoiced to and paid by Customer
“net thirty (30) days” from the data of invoice or other notification. Customer shall promptly
provide Google with such documentation as may be required by the applicable governmental entity in
order for Google to process payments hereunder (including, without limitation, a valid certificate
of Customer’s exemption from obligation to pay taxes as authorized by the appropriate governmental
entity), and Google may withhold any payments required to be made hereunder until Customer has
provided such documentation. Customer shall promptly provide Google with original or certified
copies of all tax payments or other sufficient evidence of tax payments at the time such payments
are made by Customer pursuant to the Agreement.

6
Representations, Warranties and Disclaimer. Each party represents and warrants that it
has full power and authority to enter into the Agreement. As of the GSA Effective Date, Customer
represents and warrants that (i) it shall use information provided by Google (including Paid
Results and Web search results, if any) in a manner that complies with applicable laws, (ii) for
Services other than AFD Services, Customer owns and controls one hundred percent (100%) of the
Site(s) and otherwise has and will maintain throughout the Services Term all rights,
authorizations, and licenses that are required with respect to the Site(s) to permit Google to
perform Services contemplated under this Agreement; (iii) for AFD Services, each URL of a Site (x)
is a duly registered domain name of which Customer (a) is the exclusive and official registrant,
and exclusively owns or controls all Brand Features rights in the
URL, or (b) is duly, expressly
and exclusively authorized by each of the associated official
registrant(s) (each a “Registrant”),
through a valid and fully enforceable written or click-through agreement with each such
Registrant, to permit Google to use the URLs for AFD Results Pages and/or in otherwise performing
the Services, as contemplated under the Agreement (each an
“Authorized Name”) as of the
date Customer commences use of the Services, and (y) will remain an
Authorized Name at all times during which Google performs the Services for such URL, (iv)
it will not provide any third party with any representation, warranty or misleading or false
information regarding the Services, any Results Page, Landing Page, Web search results set, if
any, any Paid results (including, but not limited to, any of the content, services or products
contained therein or linked thereto), and/or Google, (v) it has obtained and win obtain all rights
licenses, and other authorizations from all third parties (including, but not limited to,
Registrants) necessary for Customer to grant the licenses and rights to Google that are set forth
in the Agreement, to perform Customer’s obligations under the Agreement, and to otherwise conduct
the “Customer Business” (as defined in the Order
Form), all in compliance with an applicable laws,
rules and regulations and without violating any rights or interests
of any third party; (vi) there
are no actions, suits, claims, or proceedings of any nature (including any governmental or
regulatory investigations) pending, or threatened, against Customer, its employees, officers or
directors, or the Sites that would materially affect Customer’s ability to perform its obligations
under this Agreement (each a “Claim” and
collectively, “Claims”), and Customer agrees to notify
the Google Legal Department of any and all Claims upon Customer’s awareness of such Claim, (vii)
the execution and delivery of this Agreement, and the performance by Customer of its obligations
hereunder, will not constitute a breach or default of or otherwise violate any agreement to which
such party or any of its affiliates are a party or violate any rights of any third parties arising
therefrom, and (viii) the Order Form sets forth a complete and accurate list of all names under
which Customer has ever conducted business, and that customer will update such list promptly in
the event it conducts business under any other name(s) during the Services Term. Google does not
warrant that the Services will meet all of Customer’s requirements or that performance of the
Services will be uninterrupted, virus-free, secure or error-free. Except as expressly provided for
herein, NEITHER PARTY MAKES
ANY OTHER WARRANTY OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING
WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR USE AND NONINFRINGEMENT

7 INDEMNIFICATION.

7.1
Google Indemnity. Google will defend, or at its option settle, any third party lawsuit
or proceeding brought against Customer based upon or otherwise arising out of a claim that
Google’s technology used to provide the Services or any Google Brand Feature infringe(s) or
misappropriate(s) any copyright, trade secret or trademark of such third party. Notwithstanding
the foregoing, in no event shall Google have any obligations or liability under this Section
arising from: (i) use of any Beta Features, the News Search Services or image Search Services,
(ii) use of any Services or Google Brand Features in a modified form or in combination with
materials not furnished by Google, (iii) any content information or data provided by Customer, End
Users or any other third parties, and (iv) any Paid Results or
third party Web sites or content to
which such Paid Results may link. Google, in its sole and reasonable discretion, reserves the
right to terminate Customer’s continued use of any Services or Google Brand Features which are
alleged or believed by Google to Infringe provided that Google discontinues the allegedly
Infringing feature or Service generally for all of its clients of such Services. Google, in its
sole discretion, may provide substitute Services or Google Brand Features for any such terminated
Services or Google Brand Features in advance of termination and Customer shall have thirty (30)
days to either accept, or otherwise reject and discontinue the Services without penalty to
Customer.

7.2
Customer Indemnity. Customer will defend, or at its option settle, any third party
lawsuit or proceeding brought against Google based upon or otherwise arising out of: (a) Customer
Content, the Site(s), and/or Customer Brand Features; (b) Customer’s use of the Services in any
manner inconsistent with or in breach of the Agreement; and/or (c) any claim alleging facts that
would constitute a

      

					
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

breach of
Customer’s representations and warranties made in subsection (vi) of the
second sentence of Section 6.

7.3 General. Indemnification provided under Sections 7.1 and 7.2 shall be limited to (a)
payment by the indemnifying party (“Indemnitor”) of all damages and costs finally awarded for
such claim, or (b) settlement costs approved in writing by the Indemnitor. The foregoing
obligations shall exist only If the party seeking indemnification
“Indemnitor”): (i) promptly
notifies the Indemnitor of such claim, (ii) provides the Indemnitor with reasonable information,
assistance and cooperation in defending the lawsuit or proceeding, and (iii) gives the Indemnitor
full control and sole authority over the defense and settlement of such claim. The Indemnitee may
join in defense with counsel of its choice at its own expense. The indemnitor shall only
reimburse the Indemnitee for expenses incurred by the Indemnitee with the indemnitor’s prior
written approval. SECTION 7 STATES THE PARTIES’ ENTIRE LIABILITY AND EXCLUSIVE REMEDY WITH
RESPECT TO INFRINGEMENT OF A THIRD PARTY’S INTELLECTUAL PROPERTY RIGHTS AS SET FORTH ABOVE.

8 Limitation of Liability.

8.1 Limitation. SUBJECT TO SECTION 8.2, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT,
SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO
DAMAGES FOR LOST DATA, LOST PROFITS, LOST REVENUE OR COSTS OF PROCUREMENT OF SUBSTITUTE GOODS OR
SERVICES, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY, INCLUDING BUT NOT LIMITED TO CONTRACT
OR TORT (INCLUDING PRODUCTS LIABILITY, STRICT LIABILITY AND NEGLIGENCE), AND WHETHER OR NOT SUCH
PARTY WAS OR SHOULD HAVE BEEN AWARE OR ADVISED OF THE POSSIBILITY OF SUCH DAMAGE AND
NOTWITHSTANDING THE FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY STATED HEREIN. SUBJECT TO
SECTION 8.2, IN NO EVENT SHALL (A) GOOGLE’S LIABILITY FOR ANY CLAIM ARISING OUT OF THIS AGREEMENT
(WHEN AGGREGATED WITH GOOGLE’S LIABILITY FOR ALL OTHER CLAIMS ARISING OUT OF THIS AGREEMENT)
EXCEED THE NET AMOUNT [***] (AFTER ACCOUNTING FOR ALL
DEDUCTIONS, PAYMENTS TO CUSTOMER AND OTHER OFFSETS PROVIDED FOR UNDER
THE AGREEMENT) [***] ([***]) [***]; AND (B) CUSTOMER’S
LIABILITY FOR ANY CLAIM ARISING OUT OF THIS AGREEMENT (WHEN AGGREGATED WITH CUSTOMER’S LIABILITY
FOR ALL OTHER CLAIMS ARISING OUT OF THIS AGREEMENT) EXCEED THE NET
AMOUNT [***] ([***]) [***].

8.2 Exclusions from Limitations.
Unless and then only to the extent this Agreement
expressly slates otherwise, nothing in this Agreement shall exclude or limit either party’s
liability for. (a) breaches of the exclusivity obligations contained in this Agreement; (b)
breaches of any confidentiality obligations contained in this Agreement; (c) infringement or
misappropriation of the other party’s intellectual Property Rights or Customer’s breach of any
license granted in this Agreement to use the applicable Google Data Protocol(s); or (d) any
amounts payable to third parties pursuant to the parties’ indemnification obligations hereunder.

8.3 Allocation of Risk. The parties agree that (i) the mutual agreements made in this
Section 8 reflect a reasonable allocation of risk, and (ii) that each party would not enter Into
the Agreement without these limitations on liability.

9 Confidentiality.
Disclosure of confidential and/or proprietary information
disclosed hereunder, including the existence and content of the Agreement and any information
provided pursuant to the Agreement, shall be governed by the confidentiality provisions of the
Google Standard Mutual Non-Disclosure Agreement, which has been executed by the parties prior
to or concurrently with this GSA, as of the date provided in the Order Form (the “NDA”). The
confidentiality provisions of the NDA are hereby incorporated by reference into this GSA

10 Term and Termination.

10.1 Term. The term of an Order Form under which Services may be used by Customer shall commence
on the applicable Order Form Effective Date (except as otherwise specified in such Order Form) and
shall continue for the period of time set forth on such Order Form for the applicable Services
(“Services Term”), unless earlier terminated as provided herein.

10.2 Suspension and Termination

10.2.1 General. Either party may suspend performance and/or terminate this Agreement, in
whole or in part: (i) if the other party materially breaches any material term or condition of
this Agreement and falls to cure such breach [***] ([***]) [***] after receiving written
notice thereof; or (ii) if the other party becomes insolvent or makes any assignment for the
benefit of creditors or similar transfer evidencing insolvency, or suffers or permits the
commencement of any form of insolvency or receivership proceeding, or has any petition under
bankruptcy law filed against it, which petition is not dismissed within sixty (60) days of such
filing, or has a trustee, administrator or receiver appointed for its business or assets or any
part thereof.

10.2.2 Google Termination Rights. Google may terminate this Agreement, or the provision of
any Service hereunder, immediately upon written notice: (i) if Customer breaches Section 3.1
(Prohibited Actions) of this GSA, Section 4.3 (License Grants: Brand Features) of this GSA. or
Section 9 (Confidentiality) of this GSA or any exclusivity provisions contained in an applicable
Order Form, (ii) if Customer is in material breach of this Agreement [***] ([***]) [***],
notwithstanding any cure of such breaches; (iii) if Google reasonably determines that it is
commercially impractical to continue providing the Services in light of applicable laws, whereupon
Google will use commercially reasonable efforts to provide notice of such termination where
practical under the circumstances.; or (iv) as otherwise provided in the Order Form.

10.2.3 Suspension and Termination in the Event of an injunction. Google may, at any time,
suspend the provision of any Service upon notice to Customer if Customer (a) breaches any provision
of Sections 3.1 (Prohibited Actions) of this GSA, Section 4.3 (License Grants; Brand Features) of
this GSA, or Section 9 (Confidentiality) of this GSA or any
exclusivity provisions in an applicable
Order Form or (b) breaches any other provision of the Agreement and fails to cure such breach
within [***] calendar days after notice to Customer. Google may immediately suspend the provision of
any Service upon Google’s reasonable determination that the Services are being used by an
unauthorized third party to transmit materially adverse amounts of spam or to commit fraud. Google
may suspend performance under this Agreement in whole or in part with immediate effect If, as a
result of a claim alleging facts that would constitute a broach of Customer’s representations and
warranties made in subsections (i) and (v) of the second
sentence of Section 6, Google is obliged
by final or temporary court order or magisterial decision to temporarily or permanently refrain
from continuing to perform its obligations under this Agreement. Google’s rights under this
provision shall become effective on the date of the court order or magisterial decision or on the
date or the service of the order irrespective of the possibility of appeal. If any suspension under
this paragraph continues for more than six (6) months. Google may terminate this Agreement in whole
or in part with immediate effect.

10.2.4 Discontinuation of Services. Notwithstanding any other term or communication to the
contrary, Google may, at any time and with or without notice, discontinue any or all of its
Services or any component feature and/or functionality thereof if Google

      

					
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PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

discontinues
it generally for all of its clients of such Service. Any such discontinuance of an
entire Service shall have the same effect as a termination of the applicable Order Form in
accordance with its terms, provided that Customer may terminate this
Agreement or an Order Form
without liability or penalty to Customer in the event of discontinuation of an entire Service.
Notwithstanding the foregoing, if Google discontinues an entire Service, it will attempt to provide
notice of such discontinuance where practical under the circumstances.

10.3 Rights upon Termination. Upon the expiration or termination of the Agreement for any
reason: (i) all rights and licenses granted by Google shall cease immediately; and (ii) each party
shall promptly return to the other party, or destroy and certify the destruction of, all
Confidential Information of the other party.

10.4 Effect of Termination of an Order Form. The termination or expiration of an
individual Order Form shall not have the effect of terminating any other individual Order Form or
this GSA unless expressly agreed to by the parties in writing. If an Order Form (but not this GSA)
terminates or if the Services Term set forth in an Order Form expires, all rights and licenses
granted by Google relating to the applicable Services and all other rights and licenses granted by
Google to Customer as set forth in such Order Form, if any, shall cease immediately. Termination
of all Order Forms hereunder shall result in the expiration of this GSA.

10.5 Non-exclusive Remedy. Termination or expiration of the Agreement, in part or in
whole, shall not limit either party from pursuing other remedies available to it, nor shall either
party be relieved of its obligation to pay all fees that are due and owing under this Agreement
through the effective date of termination. Neither party shall be liable to the other for any
damages resulting solely from termination as permitted herein.

11. Miscellaneous.

11.1
Compliance with Laws. Each party shall comply with all laws,
rules and regulations, if any, applicable to it in connection with the performance of its
obligations under the Agreement.

11.2 Notices. All notices shall be in English and in writing and (a) if sent to Customer
to the address identified on the Order Form and (b) if sent to Google to such address as provided
at: www.google.com/corporate/address.html or as otherwise provided in writing for such
notice purposes; provided, however, that all invoices and payments shall be sent to the attention
of Google Finance, all legal notices shall be sent to the attention of the Google Legal Department,
and all other correspondence shall be sent to the attention of the account manager specified by
Google. Notice shall be deemed given (i) upon receipt when delivered personally, (ii) upon written
verification of receipt from overnight courier, (iii) upon verification of receipt of registered or
certified mail or (iv) upon verification of receipt via facsimile, provided that such notice is
also sent simultaneously via first class mail.

11.3
Assignment. Neither party shall assign or otherwise transfer its rights or delegate its
obligations under the Agreement, in whole or in part, without the prior written consent of the
other party; and any attempt to do so will be null and void. For purposes of this section, an
assignment will be deemed to include any transaction in which another party or parties acquire the
direct or indirect power to direct the management and policies of a party or its assets, whether by
way of merger, consolidation, change of control, sale of all or substantially all of a party’s
securities or assets, contract, management agreement or otherwise. For the sake of clarity, an
initial offering for sale of Customer’s securities to the public shall not be deemed an assignment
requiring Google’s prior consent pursuant to this Section 11.3. Notwithstanding the foregoing,
Google may assign or delegate its obligations under this Agreement to a corporate affiliate without
seeking consent from Customer.

11.4 Consultations. Before a party initiates legal action against the other arising from the
Agreement (except to seek injunctive or equitable relief or to otherwise protect its Intellectual
Property Rights), the matter in controversy will first be referred to an officer of each party,
who shall make good faith and reasonable efforts to resolve the matter within four (4) weeks of
the date of referral.

11.5 Governing Law. The laws of California, excluding California’s choice of law rules, and
applicable federal U.S. laws shall govern the Agreement. The parties specifically exclude from
application to the Agreement the United Nations Convention on Contracts for the International Sale
of Goods and the Uniform Computer Information Transactions Act.

11.6 Equitable Relief. Either party may seek equitable relief including temporary
restraining orders or injunctions, in addition to all other remedies, for breach or threatened
breach of Customer’s exclusivity obligations contained in this
Agreement, either party’s license
grant set forth in this Agreement, or either party’s obligations contained in Sections 4
(Ownership; License Grant) or Section 9 (Confidentiality) of this GSA.

11.7 Entire Agreement. The Agreement supersedes any other prior or collateral agreements,
whether oral or written, with respect to the subject matter hereof. This GSA and related Order
Form(s) (including any exhibits thereto), and any terms located at Google URLs referenced pursuant
to the Agreement (which are all incorporated herein by reference), constitute the entire agreement
with respect to the subject matter hereof, and any terms contained in
any related purchase order(s)
or other documents pertaining to the subject matter of the Agreement shall be null and void.

11.8
Amendments. Any amendments or modifications to the Agreement
must (i) be in writing;
(ii) refer to the Agreement: and (iii) be executed by an authorized representative of each
party. Any changes to the Agreement not approved in writing by the Google Legal Department
shall not be binding on Google.

11.9 No Waiver. The failure to require performance of any provision shall not affect a
party’s right to require performance at any time thereafter, nor shall waiver of a breach of any
provision constitute a waiver of the provision itself.

11.10 Severability. If any provision is adjudged by a court of competent jurisdiction to
be unenforceable. Invalid or otherwise contrary to law, such provision shall be interpreted so as
to best accomplish its intended objectives and the remaining provisions shall remain in full force
and effect.

11.11 Survival. The following sections of this GSA will survive any expiration or
termination of this Agreement: 4.1, 4.2, 4.3.1 (except for the last sentence thereof), 5.2, 6 (but
solely to the extent related to a claim which result from a party’s actions or inactions during
the term hereof), 7, 8, 9 (including the NDA), 10.3, 10.4, 10.5 and 11.

11.12 Independent Contractors. The parties hereto are and shall remain independent
contractors and nothing herein shall be deemed to create any agency, partnership, or joint venture
relationship between the parties. Neither party shall be deemed to be an employee or legal
representative of the other nor shall either party have any right or authority to create any
obligation on behalf of the other party.

11.13
No Third Party Beneficiaries. The Agreement is not intended to benefit, nor shall it
be deemed to give rise to, any rights in any third party.

11.14
Force Majeure; Transmissions. Neither party shall be liable for falling or delaying
performance of its obligations (except for the payment of money) resulting from any condition
beyond its reasonable control, including but not limited to, governmental action, acts of
terrorism, earthquake, fire, flood or other acts of God, labor conditions, power failures , and
Internet disturbances. Google will not

      

					
	Google Confidential
	 	Page 5 of 6
	 	GSA     Execution Copy 01/08/2007

 

 

PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

be responsible for receiving data, queries or requests directly from End Users or any other third
party, for transmission of data between Customer’s (or any End User’s) and Google’s network
interface, or for displaying any applicable Results Set(s) to End Users.

11.15 Successors;
Counterparts; Drafting; General. The Agreement (a) shall be binding on
and inure to the benefit of each of the parties and their respective successors and assigns; (b)
may be executed in counterparts, including facsimile counterparts, each of which will be deemed an
original and all of which when taken together will constitute one and the same Instrument; and (c)
shall be construed as if both parties jointly wrote it. In the event of conflict between the terms
of this GSA and the terms of the Order Form, the Order form shall govern with respect to such
conflict.

     IN WITNESS WHEREOF, the parties have executed this GSA by persons duly authorized as of the GSA
Effective Date first written above.

	 	 	 	 	 	 	 	 	 	 	 
	Google:

	 	 	 	 	 	Customer:
	 	Namemedia, Inc.	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	By:

	 	/s/
Marc A. Leibowitz
 

	 	 
	 	By:
	 	/s/
Kelly Conlin
 

	 	 
	 

	Print Name:

	 	Marc
A. Leibowitz
	 	 	 	Print Name:
	 	Kelly
Conlin	 	 
	 

	Title:

	 	Director- Strategic Partnerships
	 	 	 	Title:
	 	CEO	 	 
	 

	Date:

	 	1-10-07
	 	 	 	Date:
	 	1/9/2007	 	 

      

					
	Google Confidential
	 	Page 6 of 6
	 	GSA Execution Copy 01/08/2007

 

 

PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

EXECUTION COPY

AMENDMENT NUMBER 1

TO THE GOOGLE SERVICES AGREEMENT ORDER FORM

          This
Amendment Number 1 (“Amendment 1”) to the Google Services Agreement
Order Form made effective March 1, 2007 (“Order Form”) is entered into as of May
1, 2007 (“Amendment Effective Date”) by and between NameMedia, Inc. with its
principal place of business at 230 Third Avenue Waltham, Massachusetts 02451
(“Customer”) and Google Inc., with its principal place of business at 1600
Amphitheatre Parkway, Mountain View, California 94043 (“Google”).

          Whereas, Customer and Google are parties to the Order Form, pursuant to which
Google provides Customer with certain websearch and/or advertising services for
Customer; and

          Whereas, Customer and Google desire to amend the Order Form as forth herein.

          NOW, THEREFORE, in consideration of the mutual promises contained herein, the
parties agree as follows.

A. Definitions.

     1. For the purposes of this Amendment 1, the capitalized terms used but not
defined herein, shall have the same meanings set forth in the Order Form.

     2. The parties agree that “Site” as defined in the Order Form shall include
WebSearch Site(s) as defined below.

	B.	 	Services Term. The Initial Services Term set forth on the
cover page of the Order Form is hereby revised to read: March 1, 2007 –
[***], 2010.
	 
	C.	 	WebSearch Services. The parties hereby agree to the following WebSearch Services
to the Order Form:

SEARCH SERVICES

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	Non-	 	 	 	 	 	 	 	 	 	 
	 	 	Refundable	 	Monthly	 	 	 	 	 	Language	 	Country/Locat
	 	 	Annual Service	 	Search Fee	 	 	 	Safe Search	 	Restrict	 	ion Restrict
	 	 	and Support	 	Minimum	 	 	 	(Check if	 	(Check if	 	(Check if
	SEARCH SERVICES	 	Fee	 	Payment	 	Search Fees	 	applicable)	 	applicable)	 	applicable)
	þ WebSearch Services

	 	 	 	 	 	 	 	 	 	o SafeSearch
	 	o If checked,
	 	o If checked,
	Est. Query Vol./Day

	 	walved
	 	$	8,333	 	 	$1.00/1000
	 	o High
	 	specify
	 	specify
	 

	 	 	 	 	 	 	 	Search Result
	 	o Medium
	 	languages:
	 	country:
	 

	 	 	 	 	 	 	 	Sets
	 	o Off	 	 	 	 
	WebSearch Site(s): a
web page hosted by
Customer and
generated following
an End User click on
a related or popular
search term on a
Landing Page or
following an End
User query into a
search box from a
Landing Page.
	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Client Application(s) Approved for
WebSearch Services:
	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	None if not stated
here.
	 	 	 	 	 	 	 	 	 	 	 	 	 	 

1. WebSearch Definitions

     1.1. “WebSearch Box” means a search box into which End Users may enter queries
to search the Web. WebSearch Boxes must be approved by Google and located on a
WebSearch Site.

					
	 	 	 	 	 
	Amendment 1
	 	Page 1 of 5
	 	Confidential
	 
	 	 	 	05/09/2007

 

 

PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

EXECUTION COPY

     1.2. “WebSearch Query” means a query sent to Google by Customer to be processed by Google’s
WebSearch Service.

     1.3. “WebSearch Protocol” means the protocol provided by Google for accessing the WebSearch
Services, as such protocol may be updated by Google from time to time.

     1.4. “WebSearch Results” means WebSearch search results provided by Google through its
WebSearch Service.

     1.5. “WebSearch Results Set” means the set of WebSearch Results (not to exceed ten (10)
individual results) transmitted by Google to Customer in response to a WebSearch Query.

     1.6. “WebSearch Service” means Google’s WebSearch Service.

2. WebSearch Services.

     2.1. Scope of WebSearch Services. If selected above, during the Services Term and
subject to the terms and conditions of this Agreement, Google will provide Customer with WebSearch
Results through its WebSearch Service for display on the WebSearch Sites as permitted herein.
Customer agrees to implement the WebSearch Service as provided herein, solely in conjunction with
the AFS Services, on the WebSearch Sites in existence as of the date hereof within thirty (30) days
of the Order Form Effective Date, and to maintain such implementation thereafter during the
Services Term. Customer agrees to implement the WebSearch Service on any WebSearch Site added
thereafter to the extent permitted herein.

     2.2. Implementation of WebSearch Services. Unless otherwise agreed to by Google in
writing, Customer shall implement the WebSearch Services in a manner that: (a) conforms to the
WebSearch Specifications set forth above, if any; (b) conforms to Google’s brand treatment
guidelines for WebSearch as updated by Google from time to time, the current version of which is
located at http://www.google.com/wssynd/02brand.html; (c) conforms to the screenshots and
specifications set forth in Attachment A to this Amendment 1 attached hereto; and (d)
otherwise complies with the technical and implementation requirements provided by Google from time
to time, including those instructions contained in the documentation setting forth the WebSearch
Protocol. Without limiting the foregoing, Customer acknowledges and agrees to the following:

          2.2.1. Search Boxes and Queries. Customer shall implement on each WebSearch Site a
WebSearch Box for End Users to enter WebSearch Queries. WebSearch Boxes may only be located on a
WebSearch Site, and on no other Web site, application or other property. The format and location of
each WebSearch Box on each WebSearch Site is subject to the written consent of Google. Unless (and
then only to the extent) otherwise approved by Google in writing, Customer understands and agrees
that: (a) queries sent to Google for processing under its WebSearch Service may be initiated only
by End Users (i) entering text into WebSearch Boxes on the WebSearch Site as provided herein, and
(ii) clicking on text links included on the WebSearch Sites that are identified as search queries
(e.g., labeled as “Related Searches”) and that generate a search results page; and (b) Customer
shall send any and all queries generated on the WebSearch Sites as provided in subsection (a) above
to Google for processing under its WebSearch Services in accordance with the requirements provided
by Google, without editing, filtering, truncating, appending terms to or otherwise modifying such
WebSearch Queries, either Individually or In the aggregate. Notwithstanding anything to the
contrary, Google will have no obligation to process WebSearch Queries that are not sent in
compliance with the requirements of this Agreement.

          2.2.2. Operation of WebSearch Services. Customer will ensure that each WebSearch Query
will (a) be from a list of Valid IP Addresses approved by Google for the WebSearch Services; (b)
contain a Client ID approved by Google for the WebSearch Services;
and (c) include [***] and [***]. Upon Google’s receipt of a WebSearch Query, Google will
transmit a WebSearch Results Set, to the extent available, via Google’s network Interface in
accordance with the WebSearch Protocol. Customer shall then display, in each instance, the entire
WebSearch Results Set that corresponds to such WebSearch Query on the applicable WebSearch Site in
the manner contemplated by this Agreement, without editing, filtering, reordering, truncating,
adding content to or otherwise modifying such WebSearch Results Set.

     2.3. License to WebSearch Protocol. Google grants to Customer a limited, nonexclusive
and non-sublicensable license during the Services Term to use me WebSearch Protocol solely for the
purpose of transmitting WebSearch Queries and other required information and receiving WebSearch
Results Sets solely to the extent permitted hereunder. Except to the limited extent expressly
provided in this Agreement, Google does not grant, and

					
	 	 	 	 	 
	Amendment 1
	 	Page 2 of 5
	 	Confidential
	 
	 	 	 	05/09/2007

 

 

PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

EXECUTION COPY

Customer shall not acquire, any right, title or interest (including, without limitation, any
implied license) in or to any Google Intellectual Property Rights; and all rights not expressly
granted herein are reserved to Google.

     2.4. Site Modifications. Google acknowledges that Customer may update the design and
content of the Sites in a manner consistent with its obligations contained herein; provided that
Customer agrees that (a) it shall keep Google informed of all planned material changes to such
Sites; and (b) no changes may be made to the look and feel, dimension and/or placement of the
WebSearch Results without obtaining the prior written consent of Google. For the avoidance of
doubt, Google may, and the foregoing will in no event limit Google’s ability to, require changes to
the look and feel, content or targeting methodology of any such Results provided herein.

     2.5. Notice of System Changes. Customer will provide Google with fourteen (14) days’
advance notice of any change in the code or serving technology used to display Search Results
(e.g., a change in the advertising serving technology used) that could reasonably be expected to
have the potential to adversely affect the delivery or display of Google search results as required
by this Agreement (it being understood that notice will in no event relieve Customer of its
obligations to display Search Results as required hereunder).

     2.6. Technical Support. Subject to the terms and conditions of this Agreement, during
the Services Term Google shall provide technical support services to Customer in accordance with
Google’s support guidelines then in effect for the Services ordered herein. Prior to making any
support request to Google, Customer shall first use reasonable efforts to fix any error, bug,
malfunction, or network connectivity defect on its own without any escalation to Google.
Thereafter, Customer’s Technical Contact may submit a written request for technical support via
email to the applicable Google alias set forth below, or such other email address that Google may
provide from time to time. Customer shall provide support services to End Users at its own expense.

	 	•	 	websearch-support@google.com (for WebSearch Services requests)

     2.7. Exclusivity. Notwithstanding any terms contained in Section 13 of the Order Form
to the contrary, Customer may [***] on the Sites, provided,
however, that Customer may not [***].

     2.8. WebSearch Service Fees. On or before the Order Form Effective Date, Customer
shall submit a completed Google credit application form. If applicable, Customer shall pay the
non-refundable Annual Service and Support Fee and the first payment of the Monthly WebSearch Fee
Minimum as Indicated above, which shall be due and payable on the Order Form Effective Date. For
all other WebSearch Fees (including Monthly WebSearch Fee Minimums), Google shall bill Customer
monthly at the rates stated above for each month in which Customer transmits a WebSearch Query to
Google and all such fees shall be due and payable “net thirty (30) days” from date of invoice.
Within thirty (30) days of the end of each month during the Services Term, Google shall provide
Customer with WebSearch Services usage reports in the form generally made available at that time.

	D.	 	Exclusivity. Notwithstanding Customer’s obligation to utilize Google’s Services on
an exclusive basis as set forth in Section 13 of the Order Form, Customer may elect, upon
written notice to Google, to cease using Google Services on Third Party Sites in order to
utilize the services of another provider for Third Party Sites. In such case, Google will
suspend Customer’s access to the Services for Third Party Sites. In the event, at a later
date. Customer wishes to recommence the use of the Services for Third Party Sites. Customer
will notify Google to coordinate the implementation of the Services for the Third Party Sites
and Customer will abide by the exclusivity obligations set forth in Section 13 of the Order
Form with respect to the Third Party Sites. For the sake of clarity, at no point will
Customer be able to send a portion of its Third Party Sites to Google and a portion to
another provider.

E. AdSense Percentage.

	 	1.	 	As of the Amendment Effective Date, the parties agree to replace Section 14.1 with the
following:
	 
	 	 	 	14.1 AdSense Percentage. Subject to the terms and conditions of this
Agreement, for each month during the Services Term Customer shall receive the AdSense
Percentage set forth below of Net AdSense Revenues attributable to such month.
Google’s obligation to make payments under this Section shall not commence until
Google’s technical personnel provide written approval of Customer’s implementation of
the Services on the applicable Sites, which shall not be unreasonably withhold or
delayed. Payments required under this paragraph shall be made by the last day of the
calendar month following the calendar month in which the applicable Ads were displayed
on the Sites.

					
	 	 	 	 	 
	Amendment 1
	 	Page 3 of 5
	 	Confidential
	 
	 	 	 	05/09/2007

 

 

PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

EXECUTION COPY

	 	 	 
	AdSense Percentage of Net	 	 
	AdSense Revenues	 	AdSense Revenues per Calendar Month
	[***]%

	 	less than or equal to $[***]
	[***]%

	 	greater than $[***] but equal to or less
than $[***]
	[***]%

	 	Greater than $[***]

	 	2.	 	Notwithstanding the terms of Section 14.1 to the contrary, for
calendar months of May, June and July 2007, Customer’s AdSense Percentage of Net
AdSense Revenue shall be [***] percent ([***]%). Thereafter, Customer’s
AdSense Percentage of Net AdSense Revenue shall be as set forth in Section 14.1.

	F.	 	Miscellaneous. Except as modified by this Amendment 1, the terms of the Order
Form shall continue in full force and effect.

          IN WITNESS WHEREOF, the parties have executed this Amendment 1 by persons duly authorized as
of the Amendment Effective Date written above.

	 	 	 	 	 	 	 	 	 
	GOOGLE INC.	 	 	 	NAMEMEDIA, INC.
	 
	 	 	 	 	 	 	 	 
	By:

	 	/s/ Marc A. Leibowitz
	 	 	 	By:
	 	/s/ Jeffrey S. Bennett
	 

	 	 
	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	Print Name: Marc A. Leibowitz	 	 	 	Print Name: Jeffrey S. Bennett
	 
	 	 	 	 	 	 	 	 
	Title: Director- Strategic Partnerships	 	 	 	Title: President and CEO
	 
	 	 	 	 	 	 	 	 
	Date: 5-16-07 	 	 	 	Date: May 11, 2007

					
	 	 	 	 	 
	Amendment 1
	 	Page 4 of 5
	 	Confidential
	 
	 	 	 	05/09/2007

 

 

PORTIONS OF THIS EXHIBIT WERE
OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN
APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***]
DENOTES OMISSIONS.

EXECUTION COPY

ATTACHMENT A

WEBSEARCH SERVICES SCREEN SHOTS

					
	 	 	 	 	 
	Amendment 1
	 	Page 5 of 5
	 	Confidential
	 
	 	 	 	05/09/2007

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