Document:

Offer Letter

 Exhibit 10.1 
 December 15, 2010 
 Mr. David Greenfield 

Dear David, 
 I am pleased to confirm the
details of our offer of employment to join The Hanover Insurance Group, Inc. (“THG” or the “Hanover”). As we discussed, you would join the Hanover on or about December 15, 2010, initially with the title Executive Vice
President- Senior Finance Officer, reporting to Frederick H. Eppinger, President and Chief Executive Officer of THG. You would have such duties and responsibilities as shall be assigned to you by Mr. Eppinger. Our expectation is that
Mr. Steven Bensinger would continue as Chief Financial Officer and Principal Accounting Officer until on or about March 1, 2011. At that time, you would assume the responsibilities and title of Chief Financial Officer and the
responsibilities of Principal Accounting Officer. The material terms and conditions of this offer letter are contingent upon approval from the Compensation Committee of the Board of Directors. The offer is also contingent upon a satisfactory
reference and background check. The terms of your employment are as follows: 
  

	1.	Effective on your first day (your “Employment Date”), your salary will be payable in biweekly installments of approximately $20,769.23, which annualizes to
$540,000. Our current performance management practices include annual performance reviews with performance measures which include predetermined goals. Salaries for senior officers are generally reviewed every 18-24 months. 

 

	2.	You will participate in the 2011 Annual Short-Term Incentive Compensation Program (IC) at a target of 90% of your 2011 base salary; you will have the potential to earn
up to 2x this target award. The target financial goals will be established by the Compensation Committee in the first quarter of 2011 in accordance with The Hanover Insurance Group, Inc. 2009 Short-Term Incentive Compensation Plan. Any IC payment is
contingent upon you being employed at The Hanover Insurance Group, Inc. at the time the payment is made and is otherwise subject to the terms and conditions of the program. 

  
 6 

 Mr. David B. Greenfield 
 December 15, 2010 
 Page 2 

 

	3.	In conjunction with your commencement of employment with THG, you will be granted equity awards with an aggregate targeted value of approximately $900,000, as set forth
below. The awards will be comprised of a combination of (1) stock options, (2) time-based restricted stock units (“RSUs”) and (3) performance-based restricted stock units (“PBRSUs”). The stock options and RSUs will
be granted on your Employment Date, will have a grant price based on the closing price of THG shares on such date and shall vest in three equal annual installments commencing on the first anniversary of the grant date. We will determine the number
of PBRSUs to grant to you based on the closing price of THG shares on that date, but the actual grant of PBRSUs will not occur until such date as the Compensation Committee makes annual grants to other executive officers of THG in the first quarter
of 2011 and will be subject to such terms and conditions, including vesting terms, as are determined by the Compensation Committee at such time. The grant of all such equity-based awards is subject to approval by the Compensation Committee of the
Board of Directors. Such stock options, RSUs and PBRSUs shall be subject to the terms and conditions of The Hanover Insurance Group, Inc. 2006 Long-Term Incentive Plan, the terms established by the Compensation Committee and the terms and conditions
set forth in the applicable grant agreements. 

  

	4.	You will be eligible to participate in The Hanover Insurance Group’s benefit programs, including, but not limited to, Group Medical, Dental, Life, Short and Long
Term Disability Insurance, and The Hanover Insurance Group Retirement Savings Plan. Eligibility for and entitlement to benefits are determined by the terms and conditions of the applicable benefit plans. A special attachment includes information on
our Nonqualified Retirement Savings Plan, which is available to those employees who may have total compensation (annualized salary and bonuses) in excess of certain statutory limits (currently $245,000 or more).  

 

	5.	You will be eligible to receive relocation assistance under the current Hanover Insurance Group Relocation program. If your employment with the Hanover is terminated
within two years of your Employment Date under any of the circumstances described in the Relocation Expense Agreement, then you agree to repay all or a portion of the amounts paid under this program pursuant to the terms and conditions of such
agreement. A copy of the program is enclosed for your information. In order to receive this benefit, it is required that you sign and return the enclosed Relocation Expense Agreement. 

 

	6.	You will be eligible to participate in the financial planning program currently available to other senior executives. Additional information will be provided.

  

	7.	You will be eligible to earn four (4) weeks vacation annually. 

  

	8.	 If your employment is involuntarily terminated within thirty-six (36) months from your Employment Date without “cause” or your duties or
responsibilities change, without your consent, in a material and adverse manner (i.e. such 

  
 7 

 Mr. David B. Greenfield 
 December 15, 2010 
 Page 3 

 

	 	 
change is effectively a demotion and a material diminution of your responsibilities), then you will be eligible to receive severance compensation equal to 52 weeks’ base compensation payable
in a single lump sum cash payment to be paid on a date selected by the Company that is not later than sixty days after your termination of employment; provided that you execute and return to the Company a separation agreement that is acceptable to
the Company (the “Severance Agreement”) that is irrevocable by a date that is not later than fifty-three days after your termination of employment. In the event that you believe these provisions are triggered, you must give the Company
written notice within 10 business days of the occurrence of such triggering and a proposed termination date 30 days thereafter. The Company shall have the right to cure within 30 days of receipt of said notice. The Severance Agreement will have a
release, non-solicitation, confidentiality, and non-disparagement provisions, along with other terms acceptable to the Company. To the extent that you are subject to protection under the Age Discrimination in Employment Act and the Older
Workers’ Benefit Protection Act (“OWBPA”) at the time your employment is terminated, any negotiations and/or revisions made or to be made to the “general release” and/or other form of Severance Agreement to be executed at
the time of termination shall not affect or extend the applicable 21-day or 45-day review period under the OWBPA whether such revisions are material or immaterial. References in this section to a “termination of employment” shall mean a
“separation of service” as defined by Section 409A of the Internal Revenue Code of 1986 (the “Code”). The provisions of this paragraph 8 shall be wholly inapplicable if your termination or change is related to a “Change
in Control” (or similar term) as defined in the Change-in-Control Plan (as in effect from time-to-time and as defined in paragraph 9 below). As used in this paragraph, the term “cause” shall have the meaning set forth in the
Company’s 2006 Long-Term Incentive Plan. 

  

	9.	Subject to the approval of the Compensation Committee of the Board of Directors, you will also be eligible to participate in The Hanover Insurance Group, Inc. Amended
and Restated Employment Continuity Plan (the “Change-in-Control Plan”) as an “Executive Tier Participant” with a 3X “Multiplier”; provided, however, that the Section 280G excise tax “gross up” provision
set forth in Section 6.2 thereof shall be inapplicable. A copy of the plan will be sent under separate cover. 

  

	10.	As a condition of employment, all employees will be paid through Electronic Funds Transfer (EFT). You may have your pay deposited into as many as four accounts.

  
 8 

 Mr. David B. Greenfield 
 December 15, 2010 
 Page 4 

 

	11.	Under the Federal immigration law, you will be required to complete an I-9 form verifying your employment eligibility in the United States. Refer to the enclosed
materials for a list of acceptable forms of documentation. Be sure to bring the appropriate documents with you to New Employee Orientation on your first day of work. 

 

	12.	This offer letter briefly summarizes some of the terms and conditions of your employment. This letter is not and should not be construed as an employment contract.
Employment at the Hanover Insurance Group is at-will. This means that you or the Company can terminate the employment relationship at any time, for any reason or no reason at all, with or without cause or notice. 

As a condition of your employment, you agree that you will (i) not, directly or indirectly, during the term of your employment with the Hanover, and
for a period of two years thereafter, hire, solicit, entice away or in any way interfere with the Hanover’s relationship with, any of its officers or employees, or in any way attempt to do so or participate with, assist or encourage a third
party to do so, (ii) at all times neither disclose any of the Hanover’s confidential or proprietary information to any third party, nor use such information for any purpose other than for the benefit of the Hanover and in accordance with
Hanover policy, (iii) not, during the term of your employment with the Hanover, and for a period of two years thereafter, interfere with or seek to interfere with, the Hanover’s relationships with any of its policyholders, customers,
clients, agents or vendors, (iv) at all times comply with the Hanover’s Code of Conduct and other policies and procedures as in effect from time to time, and (v) be subject to the terms of the Company’s Policy Regarding
Recoupment of Formulae-Based Performance Compensation, as the same may be amended from time to time (a copy of the policy will be sent under separate cover). 
 For the purposes of this provision, “confidential” or “proprietary” information shall include any information concerning the business, prospects, and goodwill of the Hanover including,
by way of illustration and not limitation, all information (whether or not patentable or copyrightable) owned, possessed or used by the Hanover including, without limitation, any agent or vendor information, client information, potential agent or
client lists, trade secrets, reports, technical data, computer programs, software documentation, software development, marketing or business plans, unpublished financial information, budgeting/price/cost information or agent, broker, employee or
insureds lists or compensation information, except to the extent such information is otherwise legally and publicly available. 
 Please be
advised that to the extent you are subject to any employment or contractual obligations to your current or past employer(s), the Hanover expects you to comply with such obligations and to inform the Hanover accordingly. You acknowledge that you have
provided the Hanover with copies of any agreement or employment policy, including any code of conduct, that may set forth your continuing obligations to your current or past employer(s), and that you are not aware of any agreement or employment
policy that will prevent you from fulfilling your responsibilities to the Hanover. 

  
 9 

 Mr. David B. Greenfield 
 December 15, 2010 
 Page 5 

 

 David, we are very excited at the prospect of you joining The Hanover team! Please don’t hesitate
to call me at 1-508-XXX-XXXX or 917-XXX-XXXX, if you have any questions. 
  

					
	Sincerely,	 		 	
			
	 /s/ Bryan D. Allen
	 		 	
	Bryan D. Allen	 		 	
	Chief Human Resources Officer	 		 	
			
	Signed:	 		 	
			
	 /s/ David B. Greenfield
	 		 	 December 15, 2010

	Mr. David B. Greenfield	 		 	Date

 cc: Frederick H. Eppinger 

      J. Kendall Huber 
       Deborah Mathews Finch 
 Enclosed are two copies of your offer
letter. Upon acceptance, please sign one copy and return all pages in the enclosed postage-paid envelope prior to your start date. The second copy is for your records. 

  
 10Incremental Assumption Agreement

 Exhibit 10.1 
 $40,000,000 INCREMENTAL REVOLVING FACILITY COMMITMENTS 
  

 
 INCREMENTAL
ASSUMPTION AGREEMENT 
 Dated as of December 13, 2010 

among 
 AFFINION
GROUP HOLDINGS, INC. 
 AFFINION GROUP, INC. 
 and 
 CERTAIN SUBSIDIARIES OF AFFINION GROUP, INC. 

as Loan Parties 
 and 
 BANK OF AMERICA, N.A. 

as Administrative Agent and Collateral Agent 

 
  

DEUTSCHE BANK SECURITIES INC. 
 as Syndications Agent 
  

 
 BANC OF AMERICA
SECURITIES LLC 
 and 
 DEUTSCHE BANK SECURITIES INC. 
 as Joint Lead Arrangers and Joint Book Runners

 INCREMENTAL ASSUMPTION AGREEMENT 

THIS INCREMENTAL ASSUMPTION AGREEMENT (this “Agreement”), dated as of December 13, 2010, is made by and among
AFFINION GROUP, INC., a Delaware corporation (the “Borrower”), AFFINION GROUP HOLDINGS, INC., a Delaware corporation (“Holdings”), each Subsidiary of the Borrower listed on the signature pages hereto (together with
Holdings and the Borrower, the “Loan Parties”), BANK OF AMERICA, N.A. and DEUTSCHE BANK AG NEW YORK BRANCH, each as an Incremental Revolving Facility Lender (as defined in the Credit Agreement referred to below) (in such capacity,
the “Incremental Revolving Facility Lenders”), and Bank of America, N.A., as administrative agent (in such capacity, the “Administrative Agent”) for the Lenders under, and as defined in. the Credit Agreement.

 PRELIMINARY STATEMENTS: 
 (1) The Loan Parties, the Administrative Agent and the other agents party thereto, and lenders from time to time party thereto are parties to an Amended and Restated Credit Agreement, dated as of
April 9, 2010 (as amended from time to time, the “Credit Agreement”). Capitalized terms not otherwise defined in this Agreement have the same meanings as specified in the Credit Agreement; 

(2) The Company has requested that the Incremental Revolving Facility Lenders collectively provide Incremental Revolving Facility
Commitments in an aggregate amount equal to $40,000,000 (the “Aggregate Commitment Increase”), and each Incremental Revolving Facility Lender is prepared to provide a portion of such Aggregate Commitment Increase, in the respective
amounts set forth in Section 1 below, in each case subject to the other terms and conditions set forth herein; and 
 (3)
The Loan Parties, the Incremental Revolving Facility Lenders and the Administrative Agent are entering into this Agreement in order to evidence such Incremental Revolving Facility Commitments, which are to be made in the form of additional Revolving
Facility Commitments, in accordance with Section 2.20 of the Credit Agreement. 
 SECTION 1. Commitment Increase.

 (a) Pursuant to Section 2.20 of the Credit Agreement, and subject to the satisfaction of the conditions set forth in
Section 3 hereof, on and as of the Primary Effective Date (as hereinafter defined): 
 (i) Bank of America,
N.A., as a Revolving Facility Lender under the Credit Agreement before giving effect to this Agreement, agrees that the amount of its Revolving Facility Commitment shall automatically increase by $10,000,000; and 

(ii) Deutsche Bank AG New York Branch, as a Revolving Facility Lender under the Credit Agreement before giving effect to
this Agreement, agrees that the amount of its Revolving Facility Commitment shall automatically increase by $25,000,000. 

 (b) Pursuant to Section 2.20 of the Credit Agreement, and subject to the satisfaction
of the conditions set forth in Section 4 hereof, on and as of the Secondary Effective Date (as hereinafter defined), Bank of America, N.A., as a Revolving Facility Lender under the Credit Agreement before giving effect to this Agreement, agrees
that the amount of its Revolving Facility Commitment shall automatically increase by an additional $5,000,000. 
 SECTION 2.
Amendments to the Credit Agreement. Pursuant to Section 2.20 of the Credit Agreement, and subject to the satisfaction of the respective conditions precedent set forth in Section 3 and Section 4 hereof: 

(a) effective on and as of the Primary Effective Date, the Credit Agreement is hereby amended as follows: 

(i) The aggregate amount of the Revolving Facility Commitments shall be increased to $160,000,000; 

(ii) The Revolving Facility Commitment of Bank of America, N.A. shall be increased by $10,000,000; and 

(iii) The Revolving Facility Commitment of Deutsche Bank AG New York Branch. shall be increased by $25,000,000; and

 (b) effective on and as of the Secondary Effective Date, the Credit Agreement is hereby amended as follows: 

(i) The aggregate amount of the Revolving Facility Commitments shall be increased to $165,000,000; and 

(ii) The Revolving Facility Commitment of Bank of America, N.A. shall be increased by $5,000,000. 

SECTION 3. Conditions to Effectiveness on Primary Effective Date. This Agreement, and the obligations of the Incremental Revolving
Facility Lenders to make the Incremental Revolving Facility Commitments specified in Section 1(a) hereof, shall become effective on and as of the Business Day (the “Primary Effective Date”) occurring on or before
December 31, 2010 on which the following conditions shall have been satisfied: 
 (a) The Administrative Agent (or its
counsel) shall have received from each party hereto either (i) a counterpart of this Agreement signed on behalf of such party, or (ii) written evidence satisfactory to the Administrative Agent (which may include telecopy transmission of a
signed signature page of this Agreement) that such party has signed a counterpart of this Agreement. 
 (b) The Administrative
Agent shall have received, on behalf of itself, the Issuing Banks and the Lenders, a favorable written opinion of Akin Gump Strauss Hauer and Feld, LLP, special counsel for Holdings, the Borrower and the other Loan Parties, (A) dated the
Primary Effective Date, (B) addressed to the Administrative Agent, the 

  
 2 

 
Collateral Agent, the Issuing Banks and the Lenders, and (C) in form and substance reasonably satisfactory to the Administrative Agent, and covering such matters as the Administrative Agent
shall reasonably request relating to, as applicable, this Agreement and the other documents delivered in connection herewith on behalf of the Loan Parties, and each of Holdings, the Borrower and the other Loan Parties hereby instructs its counsel to
deliver such opinions. 
 (c) All legal matters incident to this Agreement, the extensions of credit hereunder and the other
documents delivered in connection herewith or therewith shall be reasonably satisfactory to the Administrative Agent and to each Incremental Revolving Facility Lender on the Primary Effective Date. 

(d) The Administrative Agent shall have received each of the items referred to below: 

(i) a copy of the Borrower’s certificate of incorporation, including all amendments thereto, certified as of a
recent date by the Secretary of State of the jurisdiction of its incorporation, and accompanied by a certificate as to the good standing of the Borrower as of a recent date from such Secretary of State; 

(ii) a certificate of the Secretary or Assistant Secretary of the Borrower, dated the Primary Effective Date and
certifying: 
 (A) that attached thereto is (1) a true and complete copy of the by-laws of the Borrower and
(2) a true and complete copy of the Charter of the Executive Committee of the Board of Directors of the Borrower, in each case, as in effect on the Primary Effective Date and at all times since the date of the unanimous written consent
described in clause (B) below; 
 (B) that attached thereto is a true and complete copy of the duly
executed Unanimous Written Consent of the Executive Committee of the Board of Directors of the Borrower, authorizing the execution, delivery and performance of this Agreement and any other documents delivered in connection herewith on behalf of the
Borrower, and the extensions of credit under the Credit Agreement, as amended hereby, and that such unanimous written consent has not been modified, rescinded or amended, and that it is in full force and effect on the Primary Effective Date;

 (C) that the certificate of incorporation and the by-laws of the Borrower have not been amended since the
date of the last amendment thereto disclosed pursuant to clause (i) above; 
 (D) as to the incumbency and
specimen signature of each officer or other duly authorized person executing this Agreement or any other document delivered in connection herewith on behalf of the Borrower; and 

  
 3 

 (E) as to the absence of any pending proceeding for the dissolution or
liquidation of the Borrower or any other Loan Party or, to the knowledge of such person, threatening the existence of the Borrower or any other Loan Party; 
 (iii) a certification of another officer or other duly authorized person as to the incumbency and specimen signature of the Secretary or Assistant Secretary executing the certificate pursuant to
Section 3(c)(ii) hereof; 
 (iv) a certificate of a Responsible Officer of the Borrower as to the
satisfaction of the conditions set forth in Sections 2.20(a), 2.20(c)(iii), 2.20(c)(v), 4.01(b) and 4.01(c) of the Credit Agreement; provided, that such certificate shall include reasonably detailed calculations demonstrating the Loan
Parties’ compliance with, and satisfaction of, the conditions set forth in Sections 2.20(c)(iii) and 2.20(c)(v) of the Credit Agreement; 
 (v) a copy of the written notice from the Borrower requesting the Incremental Revolving Facility Commitments constituting the Aggregate Commitment Increase, executed and delivered by the Borrower pursuant
to Section 2.20(a) of the Credit Agreement; 
 (vi) a solvency certificate executed by the Chief Financial
Officer of the Borrower in substantially the form of the solvency certificate previously delivered by the Borrower on the Restatement Effective Date; and 
 (vii) such other documents as the Administrative Agent may reasonably request in connection with the Aggregate Commitment Increase (including, without limitation, tax identification numbers and
addresses). 
 (e) The Administrative Agent and the Incremental Revolving Facility Lenders shall have received: 

(i) A non-refundable up-front fee paid to each Incremental Revolving Facility Lender for its own account, in an amount
equal to 1.00% of the increase in such Incremental Revolving Facility Lender’s Revolving Facility Commitments as of the Primary Effective Date, as set forth in Section 1(a) hereof; and 

(ii) all other fees due and payable thereto on or prior to the Primary Effective Date and, to the extent invoiced, all
other amounts due and payable pursuant to the Loan Documents on or prior to the Primary Effective Date, including, to the extent invoiced, reimbursement or payment of all reasonable out-of-pocket expenses (including reasonable fees, charges and
disbursements of Shearman & Sterling LLP) required to be reimbursed or paid by the Loan Parties hereunder or under any Loan Document. 
 (f) The conditions set forth in (i) Sections 4.01(b) and 4.01(c) of the Credit 

  
 4 

 
Agreement shall be satisfied as of the Primary Effective Date as though the Primary Effective Date is the date of a Credit Event; and (ii) Sections 2.20(a), 2.20(c)(iii) and 2.20(c)(v) of
the Credit Agreement shall be satisfied as of the Primary Effective Date. 
 SECTION 4. Conditions to Secondary Effective
Date. The obligation of Bank of America, N.A., as an Incremental Revolving Facility Lender, to make the Incremental Revolving Facility Commitments specified in Section 1(b) hereof shall become effective on and as of the Business Day (the
“Secondary Effective Date”) occurring on or before January 31, 2011 on which the following conditions shall have been satisfied: 
 (a) All legal matters incident to this Agreement, the extensions of credit hereunder and the other documents delivered in connection herewith or therewith shall be reasonably satisfactory to the
Administrative Agent on the Secondary Effective Date. 
 (b) Each of the certificates, by-laws, unanimous written consents,
charters, signatures specimens and other items delivered to the Administrative Agent pursuant to Sections 3(d)(i), 3(d)(ii) and 3(d)(iii) above shall continue to be valid, binding and effective, and shall not have been withdrawn, rescinded,
superseded, rejected, amended or otherwise modified in any manner, other than with the prior written consent of the Administrative Agent. 
 (c) The Administrative Agent shall have received: 
 (i) a
certificate of a Responsible Officer of the Borrower as to the satisfaction of the conditions set forth in Sections 2.20(a), 2.20(c)(iii), 2.20(c)(v), 4.01(b) and 4.01(c) of the Credit Agreement and Section 4(b) of this Agreement;
provided, that such certificate shall include reasonably detailed calculations demonstrating the Loan Parties’ compliance with, and satisfaction of, the conditions set forth in Sections 2.20(c)(iii) and 2.20(c)(v) of the Credit
Agreement; 
 (ii) a copy of the written notice from the Borrower requesting the Incremental Revolving Facility
Commitments specified in Section 1(b) hereof, executed and delivered by the Borrower pursuant to Section 2.20(a) of the Credit Agreement; 
 (iii) a solvency certificate executed by the Chief Financial Officer of the Borrower in substantially the form of the solvency certificate previously delivered by the Borrower on the Restatement Effective
Date; and 
 (iv) such other documents as the Administrative Agent may reasonably request in connection with the
applicable Commitment Increase (including, without limitation, tax identification numbers and addresses). 
 (d) The
Administrative Agent and the Incremental Revolving Facility Lenders shall have received: 

  
 5 

 (i) A non-refundable up-front fee paid to each Incremental Revolving
Facility Lender for its own account, in an amount equal to 1.00% of the increase in such Incremental Revolving Facility Lender’s Revolving Facility Commitments as of the Secondary Effective Date, as set forth in Section 1(b) hereof; and

 (ii) All other fees due and payable thereto on or prior to the Secondary Effective Date and, to the extent
invoiced, all other amounts due and payable pursuant to the Loan Documents on or prior to the Secondary Effective Date, including, to the extent invoiced, reimbursement or payment of all reasonable out-of-pocket expenses (including reasonable fees,
charges and disbursements of Shearman & Sterling LLP) required to be reimbursed or paid by the Loan Parties hereunder or under any Loan Document. 
 (e) The conditions set forth in (i) Sections 4.01(b) and 4.01(c) of the Credit Agreement shall be satisfied as of the Secondary Effective Date as though the Secondary Effective Date is the date of a
Credit Event; and (ii) Sections 2.20(a), 2.20(c)(iii) and 2.20(c)(v) of the Credit Agreement shall be satisfied as of the Secondary Effective Date. 
 SECTION 5. Reallocation of Revolving Loans. In accordance with Section 2.20(d) of the Credit Agreement, (a) on each of the Primary Effective Date and the Secondary Effective Date, each
Incremental Revolving Facility Lender that is increasing its Revolving Credit Commitments on such date pursuant to this Agreement shall make available to the Administrative Agent on such date, as Revolving Loans, such amounts for application by way
of prepayment of Revolving Loans of the Revolving Facility Lenders outstanding immediately prior to the Primary Effective Date or the Secondary Effective Date, as applicable, so that after giving effect to the Commitment Increase made on such date,
all of the Revolving Loans will be held by the Revolving Facility Lenders on a pro rata basis in accordance with their respective Pro Rata Shares (after giving effect to the applicable Incremental Revolving Facility Revolving Commitments of
each such Incremental Revolving Facility Lender), (b) each Revolving Facility Lender shall be deemed to have acquired from each Issuing Bank a participation in each Letter of Credit equal to such Revolving Facility Lender’s Pro Rata Share
(after giving effect to the Commitment Increase) of the aggregate amount available to be drawn under such Letter of Credit, and (c) the Borrower shall pay to the applicable Revolving Facility Lenders any amounts payable in respect of any such
prepayment in accordance with Section 2.16 (with any prepayment of any Revolving Loans of any Lender pursuant to clause (a) above being deemed a prepayment for purposes of Section 2.16 of the Credit Agreement). The amounts made
available by the Incremental Revolving Facility Lenders pursuant to clause (a) above shall be deemed to be Revolving Loans for all purposes of the Loan Documents. 
 SECTION 6. Reference to and Effect on the Credit Agreement; Confirmation of Guarantors. 
 (a) On and after the effectiveness of this Agreement, each reference in the Credit Agreement to “this Agreement”, “hereunder”, “hereof” or words of like import referring to
the Credit Agreement, shall mean and be a reference to the Credit Agreement, as amended by, and after giving effect to, this Agreement. 

  
 6 

 (b) Each Loan Document, after giving effect to this Agreement, is and shall continue to be
in full force and effect and is hereby in all respects ratified and confirmed, except that, on and after the effectiveness of this Agreement, each reference in each of the Loan Documents (including the Guarantee and Collateral Agreement and the
other Security Documents) to the “Credit Agreement”, “thereunder”, “thereof” or words of like import referring to the Credit Agreement shall mean and be a reference to the Credit Agreement, as amended by, and after
giving effect to, this Agreement. Without limiting the generality of the foregoing, the Security Documents and all of the Collateral described therein do and shall continue to secure the payment of all Obligations of the Loan Parties under the Loan
Documents, as amended by, and after giving effect to, this Agreement, in each case subject to the terms thereof. 
 (c) Each
Loan Party hereby (i) ratifies and reaffirms all of its payment and performance obligations, contingent or otherwise, under each of the Loan Documents to which it is a party, (ii) ratifies and reaffirms each grant of a lien on, or security
interest in, its property made pursuant to the Loan Documents (including, without limitation, the grant of security made by such Loan Party pursuant to the Collateral Agreement) and confirms that such liens and security interests continue to secure
the Obligations under the Loan Documents, including, without limitation, all Obligations resulting from or incurred pursuant to the Aggregate Commitment Increase, in each case subject to the terms thereof and (iii) in the case of each
Guarantor, ratifies and reaffirms its guaranty of the Obligations pursuant to Article II of the Guarantee and Collateral Agreement. 
 (d) The execution, delivery and effectiveness of this Agreement shall not, except as expressly provided herein, operate as a waiver of any right, power or remedy of any Lender or any Agent under any of
the Loan Documents, or constitute a waiver of any provision of any of the Loan Documents. 
 SECTION 7. Costs, Expenses.
The Borrower agrees to pay on demand all reasonable out of pocket costs and expenses of the Administrative Agent in connection with the preparation, execution and delivery of this Agreement and the other instruments and documents to be delivered
hereunder (including, without limitation, the reasonable fees and expenses of counsel for the Administrative Agent) in accordance with the terms of Section 9.05 of the Credit Agreement. 

SECTION 8. Execution in Counterparts. This Agreement may be executed in any number of counterparts and by different parties hereto
in separate counterparts, each of which when so executed shall be deemed to be an original and all of which taken together shall constitute but one and the same agreement. Delivery of an executed counterpart of a signature page to this Agreement by
telecopier (or other electronic transmission) shall be effective as delivery of a manually executed counterpart of this Agreement. 
 SECTION 9. WAIVER OF JURY TRIAL. EACH PARTY HERETO HEREBY IRREVOCABLY WAIVES, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN ANY LEGAL

  
 7 

 
PROCEEDING DIRECTLY OR INDIRECTLY ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY (WHETHER BASED ON CONTRACT, TORT OR ANY OTHER THEORY). EACH PARTY HERETO
(A) CERTIFIES THAT NO REPRESENTATIVE, AGENT OR ATTORNEY OF ANY OTHER PERSON HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PERSON WOULD NOT, IN THE EVENT OF LITIGATION, SEEK TO ENFORCE THE FOREGOING WAIVER AND (B) ACKNOWLEDGES
THAT IT AND THE OTHER PARTIES HERETO HAVE BEEN INDUCED TO ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION 9. 
 SECTION 10. Governing Law. THIS AGREEMENT SHALL BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAWS OF THE STATE OF NEW YORK. 

[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK] 

  
 8 

 IN WITNESS WHEREOF, the parties hereto have caused this Incremental Assumption Agreement to
be executed by their respective officers thereunto duly authorized, as of the date first above written. 
  

			
	 AFFINION GROUP, INC.

		
	By:	 	 /s/ Nathaniel J. Lipman

		 	Name: Nathaniel J. Lipman
		 	Title: Chief Executive Officer
	
	 AFFINION GROUP HOLDINGS, INC.

		
	By:	 	 /s/ Nathaniel J. Lipman

		 	Name: Nathaniel J. Lipman
		 	Title: Chief Executive Officer

  
 [SIGNATURE
PAGE] 

  

			
	 AFFINION BENEFITS GROUP, LLC

	 AFFINION DATA SERVICES, INC.

	 AFFINION GROUP, LLC

	 AFFINION LOYALTY ACQUISITION, LLC

	 AFFINION LOYALTY GROUP, INC.

	 AFFINION PUBLISHING, LLC

	 CARDWELL AGENCY INC.

	 CCAA, CORPORATION

	 CONNEXIONS LOYALTY TRAVEL SOLUTIONS LLC

	 GLOBAL PRIVACY SOLUTIONS, LLC

	 INTERNATIONAL TRAVEL FULFILLMENT LLC

	 LONG TERM PREFERRED CARE, INC.

	 LOYALTY TRAVEL AGENCY LLC

	 TRAVELERS ADVANTAGE SERVICES, INC.

	 TRILEGIANT AUTO SERVICES, INC.

	 TRILEGIANT CORPORATION

	 TRILEGIANT INSURANCE SERVICES, INC.

	 TRILEGIANT RETAIL SERVICES, INC.

	 WATCHGUARD REGISTRATION SERVICES, INC.

		
	By:	 	 /s/ Nathaniel J. Lipman

		 	Name: Nathaniel J. Lipman
		 	Title: Chief Executive Officer
	
	CUC ASIA HOLDINGS, by its partners:
	
	 Trilegiant Corporation

		
	By:	 	 /s/ Nathaniel J. Lipman

		 	Name: Nathaniel J. Lipman
		 	Title: Chief Executive Officer
	
	 Trilegiant Retail Services, Inc.

		
	By:	 	 /s/ Nathaniel J. Lipman

		 	Name: Nathaniel J. Lipman
		 	Title: Chief Executive Officer

  
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	 BANK OF AMERICA, N.A.,

	as Administrative Agent and Collateral Agent
		
	By:	 	 /s/ Anthea Del Bianco

		 	Name: Anthea Del Bianco
		 	Title: Vice President

  
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	 DEUTSCHE BANK AG NEW YORK BRANCH,

	as Incremental Revolving Facility Lender
		
	By:	 	 /s/ Patrick W. Dowling

		 	Name: Patrick W. Dowling
		 	Title: Director
		
	By:	 	 /s/ Scottye Lindsey

		 	Name: Scottye Lindsey
		 	Title: Director

  
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	 BANK OF AMERICA, N.A.,

	as Incremental Revolving Facility Lender
		
	By:	 	 /s/ Robert Klawinski

		 	Name: Robert Klawinski
		 	Title: Senior Vice President

  
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