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Exhibit 10.A    

 
 

DAYTON HUDSON CORPORATION    
    
    LONG-TERM INCENTIVE PLAN OF 1999    

 
 

ARTICLE I
  ESTABLISHMENT OF THE PLAN    

        1.1   The
name of this plan shall be "The Dayton Hudson Corporation Long-Term Incentive Plan of 1999" (hereinafter called the "Plan"). 

        1.2   The
purpose of the Plan is to advance the interim performance and long-term growth of the Company by offering long-term incentives, in addition to current compensation
and other benefits, to directors and employees of the Company and its Subsidiaries and such other Participants who the Plan Committee determines will contribute to such performance and growth inuring
to the benefit of the shareholders of the Company. This Plan is also intended to facilitate recruiting and retaining personnel of outstanding ability. Such long-term incentives may take the form of
Stock Options, Performance Shares, Restricted Stock Awards or any combination of such Awards. 

 
 

ARTICLE II
  DEFINITIONS    

        2.1    AWARD.    An "Award" is used at times in the Plan to refer to the act of granting a Stock Option, Performance
Share or Restricted Stock Award under the Plan. 

        2.2    BOARD.    "Board" is the Board of Directors of the Company. 

        2.3    CHANGE IN CONTROL.    A "Change in Control" shall be deemed to have occurred if: 

	(a)
	a
majority of the directors of the Company shall be persons other than persons

	(i)
	for
whose election proxies shall have been solicited by the Board or

	(ii)
	who
are then serving as directors appointed by the Board to fill vacancies on the Board caused by death or resignation (but not by removal) or to fill newly-created
directorships,

	(b)
	30%
or more of the outstanding Voting Stock (as defined in Article IV of the Restated Articles of Incorporation, as amended, of the Company) of the Company is acquired or
beneficially owned (as defined in Article IV of the Restated Articles of Incorporation, as amended, of the Company) by any person (as defined in Article IV of the Restated Articles of
Incorporation, as amended, of the Company), or

	(c)
	the
shareholders of the Company approve a definitive agreement or plan to:

	(i)
	merge
or consolidate the Company with or into another corporation (other than (1) a merger or consolidation with a Subsidiary of the Company or (2) a
merger in which the Company is the surviving corporation and either (A) no outstanding Voting Stock of the Company (other than fractional shares) held by shareholders immediately prior to the
merger is converted into cash (except cash upon the exercise by holders of Voting Stock of the Company of statutory dissenters' rights), securities, or other property or (B) all holders of
outstanding Voting Stock of the Company (other than fractional shares) immediately prior to the merger (except those that exercise statutory dissenters' rights) have substantially the same
proportionate ownership of the Voting Stock of the Company or its parent corporation immediately after the merger),

	(ii)
	exchange,
pursuant to a statutory exchange of shares of Voting Stock of the Company held by shareholders of the Company immediately prior to the exchange, shares of one
or more classes or series of Voting Stock of the Company for shares of another corporation or other securities, cash or other property, 

	(iii)
	sell
or otherwise dispose of all or substantially all of the assets of the Company (in one transaction or a series of transactions) or

	(iv)
	liquidate
or dissolve the Company. 

        2.4    CODE.    "Code" is the Internal Revenue Code of 1986, as amended, and rules and regulations thereunder, as now
in force or as hereafter amended. 

        2.5    COMPANY.    "Company" is Dayton Hudson Corporation, a Minnesota corporation, and any successor thereof. 

        2.6    COMMON STOCK.    "Common Stock" is the common stock, $.1667 par value per share (as such par value may be
adjusted from time to time) of the Company. 

        2.7    DATE OF GRANT.    "Date of Grant" shall be the date designated in the resolution by the Plan Committee as the
date of such Stock Options or Performance Shares or Restricted Stock Awards, but such date shall not be earlier than the date of the resolution and action thereon by the Plan Committee, or earlier
than the effective date of the Plan, and in the absence of a date of grant or a fixed method of computing such date being specifically set forth in the Plan Committee's resolution, then the Date of
Grant shall be the date of such Plan Committee's resolution or action. 

        2.8    EXCHANGE ACT.    "Exchange Act" is the Securities Exchange Act of 1934, as amended, and rules and regulations
thereunder, as now in force or as hereafter amended. 

        2.9    FAIR MARKET VALUE.    "Fair Market Value" of a share of Common Stock on any date is the Volume Weighted Average
Price for such stock as reported for such stock by Bloomberg L.P. on such date, or in the absence of such report the Volume Weighted Average Price for such stock as reported for such stock by the New
York Stock Exchange on such date or, if no sale has been recorded by Bloomberg L.P. or the New York Stock Exchange on such date, then on the last preceding date on which any such sale shall have been
made in the order of primacy indicated above. 

        2.10    HOLDER.    A "Holder" is a person who has been granted a Restricted Stock Award. 

        2.11    INCENTIVE STOCK OPTIONS.    "Incentive Stock Options" are Stock Options that are intended to qualify under
Section 422 of the Code. 

        2.12    NON-QUALIFIED OPTIONS.    "Non-Qualified Options" are Stock Options that are not intended to qualify under
Section 422 of the Code. 

        2.13    PARTICIPANT.    A "Participant" is a person designated as such by the Plan Committee, pursuant to
Article III hereof, for participation in the Plan. 

        2.14    PERFORMANCE GOALS.    "Performance Goals" are defined in Section 4.1 hereof. 

        2.15    PERFORMANCE PERIOD.    "Performance Period", with respect to a Performance Share, is a period of not less than
three consecutive fiscal years of the Company, beginning with the fiscal year in which such Performance Share is granted and may be referred to herein and by the Plan Committee by use of the calendar
year in which a particular Performance Period commences. 

        2.16    PERFORMANCE SHARE.    A "Performance Share" is a potential award consisting of a right to one share of Common
Stock (subject to increase as provided in Section 4.2 hereof) or a lesser number of shares and the cash payment set forth in Section 5.2 hereof. A Performance Share shall be of no value
to a Participant unless and until earned in accordance with Article V hereof. 

        2.17    PLAN COMMITTEE.    The "Plan Committee" is the Committee referenced in Article IX hereof. 

        2.18    PLAN YEAR.    The "Plan Year" shall be a fiscal year of the Company falling within the term of this Plan. 

        2.19    RESTRICTED STOCK AWARD.    A "Restricted Stock Award" is an Award granted under Article VII of this
Plan.

        2.20    STOCK OPTION.    A "Stock Option" is a right accruing in a Participant to purchase from the Company one share
of Common Stock at the Fair Market Value of such share of Common Stock on the Date of Grant of the Stock Option, such exercise of option to be made any time within ten years following the Date of
Grant, and containing the terms and conditions set forth or allowed under Article VI hereof. Stock Options may be either Non-Qualified Options or Incentive Stock Options. 

        2.21    SUBSIDIARY CORPORATION.    For purposes of this Plan, the term "Subsidiary" or "Subsidiary Corporation" means
any corporation (other than the Company) in an unbroken chain of corporations beginning with the Company, in which each of the corporations other than the last corporation in the unbroken chain owns
stock possessing fifty percent or more of the total combined voting power of all classes of stock in one of the other corporations in such chain as determined at the point in time when reference is
made to such "Subsidiary" or "Subsidiary Corporation" in this Plan. 

 
 

ARTICLE III
  GRANTING OF STOCK OPTIONS, PERFORMANCE SHARES
  AND RESTRICTED STOCK AWARDS TO PARTICIPANTS    

        3.1    ELIGIBLE PARTICIPANTS.    Stock Options, Restricted Stock Awards or Performance Shares may be granted by the
Plan Committee to any employee of the Company or a Subsidiary Corporation, including any employee who is also a director of the Company or a Subsidiary Corporation. Non-Qualified Options, Performance
Shares or Restricted Stock Awards may also be granted to (i) a director of the Company who is not an employee of the Company or a Subsidiary Corporation and (ii) other individuals or
entities who are not employees but who provide services to the Company or a Subsidiary Corporation in the capacity of an advisor or consultant. References in this Plan to "employment" and similar
terms (except "employee") shall include the providing of services in the capacity of a director, advisor or consultant. A person who has been engaged by the Company for employment shall be eligible
for grants under the Plan, provided such person actually reports for and commences such employment within 90 days after the Date of Grant. 

        3.2    DESIGNATION OF PARTICIPANTS.    At any time and from time to time during the Plan Year, the Plan Committee may
designate the employees of the Company and its Subsidiaries and other Participants eligible for Awards. 

        3.3    ALLOCATION OF STOCK OPTIONS, PERFORMANCE SHARES OR RESTRICTED STOCK AWARDS.    Contemporaneously with the
designation of a Participant pursuant to Section 3.2 hereof, the Plan Committee shall determine the number of Stock Options and/or Restricted Stock Awards and/or Performance Shares to be
granted to such Participant and the Date of Grant for such related Stock Option or Performance Share or Restricted Stock Award, taking into consideration such factors as it deems relevant, which may
include the following: 

	(a)
	the
total number of Stock Options and/or Restricted Stock Awards and/or Performance Shares available for allocation to all Participants; and

	(b)
	the
work assignment or the position of the Participant and its sensitivity and/or impact in relationship to the profitability and growth of the Company and its Subsidiaries; and

	(c)
	the
Participant's performance in reference to such factors. 

Allocation
of Awards may, in the discretion of the Plan Committee, be in the form of Stock Options solely or Performance Shares solely, or Restricted Stock Awards solely, or any combination in
whatever relationship one to the other, if any, as the Plan Committee in its discretion so determines. Allocation of Stock Options may, in the discretion of the Plan Committee, be in the form of
Incentive Stock Options solely or Non-Qualified Options solely or a combination in whatever relationship to the other, if any, as the Plan Committee in its discretion so determines. 

        3.4    NOTIFICATION TO PARTICIPANTS AND DELIVERY OF DOCUMENTS.    As soon as practicable after such determinations
have been made, each Participant, shall be notified of (i) his/her designation as a Participant, (ii) the Date of Grant, and (iii) the number of Stock Options, and/or

Restricted Stock Awards and/or the number of Performance Shares granted to the Participant, and in the case of Performance Shares, the Performance Period and in the case of Restricted Stock Awards,
the Restriction Period. The Participant shall thereafter be supplied with written evidence of any such granted Performance Shares and/or Restricted Stock Awards, and shall receive a Stock Option
exercisable for purchase of one share of Common Stock for each Stock Option granted to the Participant pursuant to this Plan or indicating the aggregate of such grant, which option agreement(s) shall
be in conformity with the provisions of Article VI hereof. 

 
 

ARTICLE IV
  PERFORMANCE GOALS    

        4.1    ESTABLISHMENT OF GOALS.    Within a reasonable period of time after the beginning of each Performance Period,
Performance Goals relative to such Performance Period shall be established by the Plan Committee in its absolute discretion. Such Performance Goals may include any of the following criteria: PTOC,
EVA, amount or rate of growth in consolidated profits of the Company expressed as a percent, earnings per share, return on capital, return on investment, and return on shareholders' equity.
Performance Goals may be absolute in their terms or be measured against or in relationship to other companies comparably, similarly or otherwise situated. The Plan Committee, in its sole discretion,
may modify the Performance Goals if it determines that circumstances have changed and modification is required to reflect the original intent of the Performance Goals. The Plan Committee may in its
discretion classify Participants into as many groups as it determines, and as to any Participant relate his/her Performance Goals partially, or entirely, to the measured performance, either absolutely
or relatively, of an identified Subsidiary, operating company or test strategy or new venture of the Company. 

        4.2    LEVELS OF PERFORMANCE REQUIRED TO EARN PERFORMANCE SHARES.    At or about the same time that Performance Goals
are established for a specific period, the Plan Committee shall in its absolute discretion establish the percentage (not to exceed 150% thereof) of the Performance Shares granted for such Performance
Period which shall be earned by the Participant for various levels of performance measured in relation to achievement of Performance Goals for such Performance Period. 

        4.3    OTHER RESTRICTIONS.    The Plan Committee may provide restrictions on the delivery of Common Stock upon the
earning of Performance Shares, including the future forfeiture of all or part of the Common Stock earned. The Plan Committee may provide that the shares of Common Stock issued on Performance Shares
Earned be held in escrow and/or legended. 

        4.4    NOTIFICATION TO PARTICIPANTS.    Promptly after the Plan Committee has established Performance Goals for a
specific Performance Period or modified such goals, each Participant who has received a grant of any Performance Shares for that period shall be provided with written evidence of the Performance Goals
so established or modified. 

 
 

ARTICLE V
  EARNING OF PERFORMANCE SHARES    

        5.1    MEASUREMENT OF PERFORMANCE AGAINST PERFORMANCE GOALS.    The Plan Committee shall as soon as practicable after
the close of each Performance Period, make a determination of: 

	(a)
	the
extent to which the Performance Goals for such Performance Period have been achieved;

	(b)
	the
percentage of the Performance Shares granted for such Performance Period which are earned for such Performance Period by Participants who have been from his/her date of hire in
the continuous employ of the Company or Subsidiary or a combination thereof, during the subject Performance Period; and 

	(c)
	the
percentage of Performance Shares to be paid in cash, if any. The percentage paid in cash shall be uniform for all Participants in a particular Performance Period. 

These
determinations shall be absolute and final as to the facts and conclusions therein made and be binding on all parties. Promptly after the Plan Committee has made the foregoing determination,
each Participant who has earned Performance Shares based thereon shall be notified, in writing, of the number of Performance Shares so earned. For all purposes of this Plan, notice shall be deemed to
have been given the date action is taken by the Plan Committee making the determination. The Participant may not sell, transfer, pledge, exchange, hypothecate or otherwise dispose of Performance
Shares or any part of a Performance Share Award during the Performance Period, except that Performance Share awards may be transferable by assignment by the Participant to the extent provided in the
applicable Performance Share agreement. 

        5.2    TREATMENT OF PERFORMANCE SHARES EARNED.    Upon the determination that a percentage of the Performance Shares
has been earned for a Performance Period, a Participant to
whom such earned Performance Shares have been granted and who has been (or was) in the employ of the Company or a Subsidiary thereof continuously from the date of his/her hire during the subject
Performance Period to which the grant relates, subject to the exceptions set forth at Section 5.5 and Section 5.6 hereof, shall be entitled, subject to the other conditions of this Plan, to
receive the shares of Common Stock for each Performance Share earned (less the shares paid in cash), plus a cash payment in the amount of the Fair Market Value of the shares of Common Stock to be paid
in cash as determined in Section 5.1(c) hereof, calculated as of the close of business on the date of the notice referred to in Section 5.1 hereof. The provisions of Section 5.5
to the contrary notwithstanding, the Plan Committee may provide that the issued shares of Common Stock be held in escrow and/or be legended and that the Common Stock be subject to restrictions,
including the future forfeiture of all or a part of the shares. Performance Shares shall under no circumstances become earned or have any value whatsoever for any Participant who is not in the employ
of the Company or its Subsidiaries continuously during the entire Performance Period for which such Performance Shares are granted, except as provided at Section 5.5 or Section 5.6
hereof. 

        5.3    STOCK-CASH DISTRIBUTION.    Each distribution determined in accordance with Section 5.2 above shall be
made as soon as practicable after Performance Shares have been determined to have been earned unless the provisions of Section 5.4(a) hereof are applicable to a Participant. 

        5.4(a)    DEFERRAL OF RECEIPT OF PERFORMANCE SHARE EARNOUT.    A Participant who has received a grant of Performance
Shares may by compliance with the then applicable procedures under the Plan irrevocably elect in writing to defer receipt of all or any part of the stock-cash distribution associated with the earnout,
if any, of the Performance Shares (the combination thereof hereafter referred to as the "deferred account"). The deferral shall be effective until the Participant terminates his/her employment with
the Company and its Subsidiaries except as otherwise provided herein. 

        The
terms and conditions of such deferral, including but not limited to, the period of time for, and form of, election; the manner and method of payout; the form in which the deferred
account shall be held; the interest equivalent or other payment that shall accrue upon the deferred account pending its payout; and the use and form of dividend equivalents in respect of stock units
included within any deferred account, shall be as determined from time to time by the Plan Committee, which Plan Committee may change any and all of the terms and conditions at any time applicable to
deferrals thereafter made. 

        5.4(b)    AMENDMENT OF DEFERRAL ARRANGEMENTS.    The Plan Committee may, at any time and from time to time, but
prospectively only except as hereinafter provided, amend, modify, change, suspend or cancel any and all of the rights, procedures, mechanics and timing parameters relating to the deferral of receipt
of Performance Share earnout under the Plan as set forth at Section 5.4(a) hereof. In addition, the Plan Committee may, in its sole discretion, accelerate the payout

of the deferred account, or any portion thereof, either in a lump sum or in a series of payments, but under the following conditions only: 

	(i)
	the
Federal tax statutes, regulations or interpretations are amended, modified, or otherwise changed or affected in such a manner as to adversely alter or modify the tax
effect of the "deferred account" as it is comprehended under the tax law and interpretations in effect for deferred accounts as of the effective date of this Plan, or

	(ii)
	the
deferred account holder suffers or incurs an event that would qualify for a "withdrawal" of contributions that have not been accumulated for two years without
adverse consequences on the tax status of a qualified profit-sharing or stock bonus plan under the Federal tax laws applicable from time to time to such types of plans. 

        5.5    NON-DISQUALIFYING TERMINATION OF EMPLOYMENT.    Except for Section 5.6 hereof, the only exceptions to
the requirement of continuous employment during a Performance Period for Performance Share earnout eligibility are termination of a Participant's employment by reason of death (in which event the
Performance Shares may be transferable by will or the laws of descent and distribution only to such Participant's beneficiary designated to receive the Performance Shares or to the Participant's
applicable legal representatives, heirs or legatees), total and permanent disability, normal or late retirement or early retirement, with the consent of the Plan Committee, or transfer of an executive
in a spin-off, with the consent of the Plan Committee, occurring during the Performance Period applicable to the subject Performance share grant. In such instance an earnout of the Performance Shares
shall be made, as of the end of the Performance Period, and 100% of the total Performance Shares that would have been earned during the Performance Period shall be earned and paid out; provided,
however, in a spin-off situation the Plan Committee may set additional conditions, such as, without limiting the generality of the foregoing, continuous employment with the spin-off entity. If a
Participant's termination of employment does not meet the criteria set forth above, but the Participant had at least 15 years of continuous employment with the Company or a Subsidiary or any
combination thereof, provided that if the person is not an Executive Officer (as defined under the Exchange Act) of the Company at time of termination such 15 years need not be continuous, the
Plan Committee may allow earn-outs of up to 100% of the total Performance Shares for the Performance Period(s) in which the termination of employment occurred, subject to any conditions that the Plan
Committee shall determine. 

        5.6    CHANGE IN CONTROL.    In the event of a Change in Control, all outstanding Performance Shares granted under the
Plan shall be proratably payable ten days after the Change in Control. The amount of Performance Shares payable shall be determined by multiplying 100% of each Performance Share grant by a fraction,
the numerator of which shall be the number of months that have elapsed in the applicable Performance Period and the denominator of which shall be the total number of months in the Performance Period. 

 
 

ARTICLE VI
  STOCK OPTIONS    

        6.1    NON-QUALIFIED OPTION.    Non-Qualified Options granted under the Plan are not intended to be Incentive Stock
Options under the provisions of Section 422 of the Code. The Non-Qualified Options shall be evidenced by Non-Qualified Option agreements in such form and not inconsistent with the Plan as the
Plan Committee shall in its sole discretion approve from time to time, which agreements shall specify the number of shares to which they pertain and the purchase price of such shares and shall, but
without limitation, contain in substance the following terms and conditions: 

	(a)
	OPTION
PERIOD.    Each option granted shall expire and all rights to purchase shares thereunder shall cease ten years after the Date of Grant of the Stock Option or on such
date prior thereto as may be fixed by the Plan Committee, or on such other date as is provided by this Plan in the event of termination of employment, death or reorganization. No option shall permit
the purchase of any shares thereunder during the first year after the Date of Grant of 

such
option, except as provided in Section 6.3 hereof or as otherwise determined by the Plan Committee. 

	(b)
	TRANSFERABILITY
AND TERMINATION OF OPTIONS.    During the lifetime of an individual to whom an option is granted, the option may be exercised only by such individual and
only while such individual is an employee of the Company or a Subsidiary and only if the Participant has been continuously so employed by any one or combination thereof since the Date of Grant of the
option, provided, however, that if the employment of such Participant by the Company or a Subsidiary Corporation terminates, the option may additionally be exercised as follows, or in any other manner
provided by the Plan Committee, but in no event later than ten years after the Date of Grant of the Stock Option, except as set forth in (ii) below:

	(i)
	if
a Participant's termination of employment occurs by reason of normal or late retirement under any retirement plan of the Company or its Subsidiaries, such
Participant's Stock Options may be exercised within five years after the date of such termination of employment. If a Participant's termination of employment occurs by reason of early retirement under
any retirement plan of the Company or its Subsidiaries, or by reason of the transfer of a Participant in a spin-off, or by reason of total and permanent disability, as determined by the Plan
Committee, without retirement, then such Participant's Stock Options shall be exercisable for a period of up to five years after the date of such termination of employment if the Plan Committee
consents to such an extension. During the extension period, the right to exercise options, if any, accruing in installments, shall continue; provided, however, that the Plan Committee may set
additional conditions, such as, without limiting the generality of the foregoing, an agreement to not provide services to a competitor of the Company and its Subsidiaries and/or continuous employment
with a spin-off entity.

	(ii)
	if
a Participant's termination of employment occurs by reason of death, then within five years after the date of death or the life of the option, whichever is less, but
in no event less than one year after the date of death, during which time installments shall continue to accrue.

	(iii)
	if
a Participant's termination of employment occurs for any reason other than as specified in Section 6.1(b)(i) or (ii) hereof, the Participant has been
continuously employed by the Company or a Subsidiary or any combination for more than 15 years, provided that if the person is not an Executive Officer (as defined under the Exchange Act) of
the Company at the time of termination such 15 years need not be continuous, and if the Plan Committee so approves, then within a period of up to five years after the date of termination of
employment. During the extension period, the right to exercise options, if any, accruing in installments shall continue; provided, however, the Plan Committee may set additional conditions.

	(iv)
	if
a Participant's termination of employment occurs for any reason other than as specified in Section 6.1(b)(i) or (ii) hereof, the Plan Committee has not
approved an extension and Participant's termination of employment is not occasioned by the commission of a dishonest or other illegal act, then, but only with respect to installments that have as of
the date of termination already accrued, within ninety days after the date of such termination of employment except in the case of Participants who would at the time be subject to the provisions of
Section 16(b) of the Exchange Act, in which instance the period of exercise shall be two hundred ten days after termination. Those Participants terminated because of the commission of a
dishonest or other illegal act shall have no additional period after termination of employment in which to exercise their options. Absence on a leave of absence approved by the Plan Committee shall
not be deemed a termination or interruption of continuous employment for the purposes of the Plan.

	(v)
	Rights
accruing to a Participant under Sections 6.1(b)(i), 6.1(b)(iii) and 6.1(b)(iv) may, upon the death of a Participant subsequent to his/her termination of
employment, be 

exercised
by his/her duly designated beneficiary or otherwise by his/her applicable legal representatives, heirs or legatees to the extent vested in and unexercised or perfected by the Participant at
the date of his/her death. 

No
option shall be assignable or transferable by the individual to whom it is granted, except that it may be transferable (X) by assignment by the Participant to the extent provided in the
applicable option agreement, or (Y) by will or the laws of descent and distribution in accordance with the provisions of this Plan. An option transferred after the death of the Participant to
whom it is granted may only be exercised by such individual's beneficiary designated to exercise the option or otherwise by his/her applicable legal representatives, heirs or legatees, and only within
the specific time period set forth above and only to the extent vested in and unexercised by the Participant at the date of his/her death, except as provided in Section 6.1(b)(ii). 

In
no event, whether by the Participant directly or by his/her proper assignee or beneficiary or other representative, shall any option be exercisable at any time after its expiration date as stated
in the option agreement, except as provided in Section 6.1(b)(ii). When an option is no longer exercisable it shall be deemed for all purposes and without further act to have lapsed and
terminated. The Plan Committee may in its sole discretion, but shall not be required to, determine, solely for the purposes of the Plan, that a Participant is permanently and totally disabled, and the
acts and decisions of the Plan Committee made in good faith in relation to any such determination shall be conclusive upon all persons and interests affected thereby. 

	(c)
	EXERCISE
OF OPTIONS.    An individual entitled to exercise an option may, subject to its terms and conditions and the terms and conditions of the Plan, exercise it in whole
at any time, or in part from time to time, by delivery to the Company at its principal office of written notice of exercise, specifying the number of whole shares with respect to which the option is
being exercised. Before shares may be issued, payment must be made in full, in legal United States tender, in the amount of the purchase price of the shares to be purchased at the time and any amounts
for withholding as provided in Section 11.9 hereof; provided, however, in lieu of paying for the exercise price in cash as described above, the individual may pay (subject to such conditions
and procedures as the Plan Committee may establish) all or part of such exercise price by delivering or tendering owned and unencumbered shares of Common Stock acceptable to the Plan Committee and
having a Fair Market Value on the date of exercise of the option equal to or less than the exercise price of the options exercised, with cash, as set forth above, for the remainder, if any, of the
purchase price; provided, further, that the Plan Committee may permit a Participant to elect to pay the exercise price by authorizing a third party to sell shares of Common Stock (or a sufficient
portion of the shares) acquired upon exercise of the option and remit to the Company a sufficient portion of the sale proceeds to pay the entire exercise price and any tax withholding resulting from
such exercise. Subject to rules established by the Plan Committee, the withholdings required by Section 11.9 hereof may be satisfied by the Company withholding shares of Common Stock issued on
exercise that have a Fair Market Value on the date of exercise of the option equal to or less than the withholding required by Section 11.9 hereof. 

        6.2    INCENTIVE STOCK OPTION.    Incentive Stock Options granted under the Plan are intended to be incentive stock
options under Section 422 of the Code, and the Plan shall be administered, except with respect to the right to exercise options after termination of employment, to qualify Incentive Stock
Options issued hereunder as incentive stock options under Section 422 of the Code. An Incentive Stock Option shall not be granted to an employee who owns, or is deemed under
Section 424(d) of the Code to own, stock of the Company (or of any parent or Subsidiary of the Company) possessing more than 10% of the total combined voting power of all classes of stock
therein. The aggregate Fair Market Value (determined as of the time the option is granted) of the stock with respect to which Incentive Stock Options are exercisable for the first time by any
Participant during any calendar year (under all incentive stock option plans of the Company or any parent or Subsidiary of the Company) shall not exceed $100,000. The Incentive Stock Options shall be
evidenced by Incentive

Stock Option Agreements in such form and not inconsistent with the Plan as the Plan Committee shall in its sole discretion approve from time to time, which agreements shall specify the number of
shares to which they pertain and the purchase price of such shares. 

        The
terms and conditions set forth in Sections 6.1(a) through (c) hereof shall apply to an Incentive Stock Option; provided that, in the event Section 6.1(b)(i) hereof is
applicable, all installments shall become immediately exercisable. 

        6.3    CHANGE IN CONTROL.    In the event of a Change in Control: 

	(a)
	Without
any action by the Plan Committee or the Board, each Stock Option granted under the Plan that has not been previously exercised or otherwise lapsed and terminated shall become
immediately exercisable in full.

	(b)
	The
Plan Committee, in its sole discretion, and without the consent of any Participant affected thereby, may determine that some or all Participants holding outstanding Stock Options
shall receive, with respect to each share of Common Stock subject to a Stock Option, cash in an amount equal to the excess of the Fair Market Value of a share of Common Stock immediately prior to such
Change in Control over the exercise price of such share.

	(c)
	The
cash payment described in Section 6.3(b) shall be made promptly following the effective date of such Change in Control. Upon a determination by the Plan Committee in
accordance with Section 6.3(b), each Stock Option with respect to which a cash payment is to be made shall terminate, and the Participant holding such Stock Option shall have no further rights
thereunder except the right to receive such cash payment. 

 
 

ARTICLE VII
  RESTRICTED STOCK    

        7.1    RESTRICTION PERIOD TO BE ESTABLISHED BY THE PLAN COMMITTEE.    At the time a Restricted Stock Award is made,
the Plan Committee shall establish a period of time (the "Restriction Period") applicable to such Award, which shall be not less than three years. Each Restricted Stock Award may have a different
Restriction Period, at the discretion of the Plan Committee. Except as permitted or pursuant to Sections 7.4, 7.5 or 11.8 hereof, the Restriction Period applicable to a particular Restricted
Stock Award shall not be changed. 

        7.2    OTHER TERMS AND CONDITIONS.    Common Stock awarded pursuant to a Restricted Stock Award shall be represented
by a stock certificate registered in the name of the Holder of such Restricted Stock Award. The Holder shall have the right to enjoy all shareholder rights during the Restriction Period with the
exception that: 

	(i)
	The
Holder shall not be entitled to delivery of the stock certificate until the Restriction Period shall have expired.

	(ii)
	The
Company may either issue shares subject to such restrictive legends and/or stop-transfer instructions as it deems appropriate or provide for retention of custody of
the Common Stock during the Restriction Period.

	(iii)
	The
Holder may not sell, transfer, pledge, exchange, hypothecate or otherwise dispose of the Common Stock during the Restriction Period, except that it may be
transferable by assignment by the Holder to the extent provided in the applicable Restricted Stock Award agreement.

	(iv)
	A
breach of the terms and conditions established by the Plan Committee pursuant to the Restricted Stock Award shall cause a forfeiture of the Restricted Stock Award,
and any dividends withheld thereon.

	(v)
	Dividends
payable in cash or in shares of stock or otherwise may be either currently paid or withheld by the Company for the Holder's account. At the discretion of the
Plan Committee, interest may be paid on the amount of cash dividends withheld, including cash dividends on stock dividends, at a rate and subject to such terms as determined by the Plan Committee. 

Provided,
however, and the provisions of Section 7.4 to the contrary notwithstanding, in lieu of the foregoing, the Plan Committee may provide that no shares of Common Stock be issued until the
Restriction Period is over and further provide that the shares of Common Stock issued after the Restriction Period has been completed, be issued in escrow and/or be legended and that the Common Stock
be subject to restrictions including the forfeiture of all or a part of the shares. 

        7.3    PAYMENT FOR RESTRICTED STOCK.    A Holder shall not be required to make any payment for Common Stock received
pursuant to a Restricted Stock Award, unless the Plan Committee requires payment for such stock in the Restricted Stock Award. 

        7.4    FORFEITURE PROVISIONS.    Subject to Section 7.5, in the event a Holder terminates employment during a
Restriction Period, a Restricted Stock Award will be forfeited; provided, however, when the Plan Committee issues the Restricted Stock Award, it may provide in the Restricted Stock Award agreement for
proration or full payout in the event of (i) a termination of employment because of
normal or late retirement, (ii) with the consent of the Plan Committee, early retirement or spin-off, (iii) death, (iv) total and permanent disability, as determined by the Plan
Committee, or (v) with the consent of the Plan Committee, termination of employment after 15 years of continuous employment with the Company or a Subsidiary or any combination thereof,
provided that if the person is not an Executive Officer (as defined under the Exchange Act) of the Company at the time of termination such 15 years need not be continuous, all subject to any
other conditions the Plan Committee may determine. 

        7.5    CHANGE IN CONTROL.    In the event of a Change in Control, all outstanding Restricted Stock Awards granted
under the Plan will be proratably payable ten days after the Change in Control. The amount of Common Stock payable shall be determined by multiplying each Restricted Stock Award granted by a fraction,
the numerator of which shall be the number of months that have elapsed in the applicable Restriction Period and the denominator of which shall be the number of months in the Restriction Period. 

 
 

ARTICLE VIII
  SHARES OF STOCK SUBJECT TO THE PLAN; MAXIMUM AWARD    

        8.1    SHARES AVAILABLE; PERFORMANCE SHARE AND RESTRICTED STOCK AWARD LIMITATION.    The total number of shares
available for issuance under all Awards pursuant to the Plan shall not exceed in the aggregate 22,000,000 shares of Common Stock, subject to adjustment as provided in Section 8.3 hereof;
provided, however, that no more than 10% of all shares of Common Stock subject to this Plan may be issued in the aggregate pursuant to Performance Share or Restricted Stock Awards. Such shares may be
authorized and unissued shares, or may be treasury shares held by the Company or may be shares purchased or held by the Company or a Subsidiary for purposes of the Plan, or any combination thereof. 

        8.2    SHARES AGAIN AVAILABLE.    Shares covered by granted Performance Shares which are not earned pursuant to any of
the provisions of Article V hereof, or Stock Options, Performance Shares or Restricted Stock Awards which are forfeited for any reason or are not distributed or are covered by options that
lapse or are cancelled before exercise, shall (unless the Plan shall have been terminated) again be available in the same relative amounts for other Award grants under the Plan. If, in accordance with
the Plan, a Participant uses shares of Common Stock to pay a purchase or exercise price or satisfy tax withholdings, such shares may again be used for an Award under the Plan. 

        8.3    RELEVANT CHANGE ADJUSTMENTS.    Appropriate adjustments in the number of shares and in the option price per
share as authorized herein may be made by the Plan Committee, in its discretion (except as provided in Section 11.8 hereof), to give effect to adjustments made in the number of shares of Common
Stock through a merger, consolidation, recapitalization, reclassification, combination, spin-off, common stock dividend, stock split or other relevant change.

        8.4    MAXIMUM AWARD.    During any Plan Year, no Participant may receive Awards that, in the aggregate, could result
in that Participant receiving, earning or acquiring more than 2,000,000 shares of Common Stock, subject to the adjustments described in Section 8.3. 

 
 

ARTICLE IX
  ADMINISTRATION OF THE PLAN    

        9.1   The
Plan will be administered by a committee of two or more members of the Board appointed from time to time by the Board. 

        9.2   The
Plan Committee shall have and exercise all of the powers and responsibilities granted expressly or by implication to it by the provisions of the Plan. Subject to and
as limited by such provisions, the Plan Committee may from time to time enact, amend and rescind such rules, regulations and procedures with respect to the administration of the Plan as it deems
appropriate or convenient. 

        9.3   All
questions arising under the Plan, any Incentive Stock Option, Non-Qualified Stock Option, Performance Share or Restricted Stock Award agreement, or any rule,
regulation or procedure adopted by the Plan Committee shall be determined by the Plan Committee, and its determination thereof shall be conclusive and binding upon all parties. 

        9.4   Any
action required or permitted to be taken by the Plan Committee under the Plan shall require the affirmative vote of a majority of a quorum of the members of the Plan
Committee. A majority of all members of the Plan Committee shall constitute a "quorum" for Plan Committee business. The Plan Committee may act by written determination instead of by affirmative vote
at a meeting, provided that any written determination shall be signed by all members of the Plan Committee, and any such written determination shall be as fully effective as a majority vote of a
quorum at a meeting. 

        9.5   The
Plan Committee may delegate all or any part of its authority under the Plan to a subcommittee of directors and/or officers of the Company for purposes of determining
and administering Awards granted to persons who are not then subject to the reporting requirements of Section 16 of the Exchange Act. 

 
 

ARTICLE X
  REDUCTION IN AWARDS    

        10.1    Anything
in this Plan to the contrary notwithstanding, the provisions of this Article X shall apply to a Participant if Ernst & Young determines that each
of (a) and (b) below are applicable. 

	(a)
	Payments
or distributions hereunder, determined without application of this Article X, either alone or together with other payments in the nature of compensation to the
Participant which are contingent on a change in the ownership or effective control of the Company, or in the ownership of a substantial portion of the assets of the Company, or otherwise (but after
any elimination or reduction of such payments under the terms of the Company's Income Continuance Policy Statement or SMG Income Continuance Policy Statement), would result in any portion of the
payments hereunder being subject to an excise tax on excess parachute payments imposed under Section 4999 of the Code.

	(b)
	The
excise tax imposed on the Participant under Section 4999 of the Code on excess parachute payments, from whatever source, would result in a lesser net aggregate present
value of payments and distributions to the Participant (after subtraction of the excise tax) than if payments and distributions to the Participant were reduced to the maximum amount that could be made
without incurring the excise tax. 

        10.2    Under
this Article X the payments and distributions under this Plan shall be reduced (but not below zero) so that the present value of such payments and
distributions shall equal the Reduced Amount. The "Reduced Amount" (which may be zero) shall be an amount expressed in present value which maximizes the aggregate present value of payments and
distributions under this Plan which can

be made without causing any such payment to be subject to the excise tax under Section 4999 of the Code. The determinations and reductions under this Section 10.2 shall be made after
eliminations or reductions, if any, have been made under the Company's Income Continuance Policy Statement or SMG Income Continuance Policy Statement. 

        10.3    If
Ernst & Young determines that this Article X is applicable to a Participant, it shall so advise the Plan Committee in writing. The Plan Committee shall
then promptly give the Participant notice to that effect together with a copy of the detailed calculation supporting such determination which shall include a statement of the Reduced Amount. The
Participant may then elect, in his/her sole discretion, which and how much of the Stock Options, Restricted Stock Awards and/or Performance Shares otherwise awarded under this Plan shall be eliminated
or reduced (as long as after such election the aggregate present value of the remaining Stock Options, Restricted Stock Awards and/or Performance Shares under this Plan equals the Reduced Amount), and
shall advise the Plan Committee in writing of his/her election within ten days of his/her receipt of notice. If no such election is made by the Participant within such ten-day period, the Plan
Committee may elect which and how much of the Stock Options, Restricted Stock Awards, and/or Performance Shares shall be eliminated or reduced (as long as after such election their aggregate present
value equals the Reduced Amount) and shall notify the Participant promptly of such election. For purposes of this Article X, present value shall be determined in accordance with
Section 280G of the Code. All the foregoing determinations made by Ernst & Young under this Article X shall be made as promptly as practicable after it is determined that excess
parachute payments (as defined in Section 280G of the Code) will be made to the Participant if an elimination or reduction is not made. As promptly as practicable following the election
hereunder, the Company shall provide to or for the benefit of the Participant such amounts and shares as are then due to the Participant under this Plan and shall promptly provide to or for the
benefit of the Participant in the future such amounts and shares as become due to the Participant under this Plan. 

        10.4    As
a result of the uncertainty in the application of Section 280G of the Code at the time of the initial determination by Ernst & Young hereunder, it is
possible that payments or distributions under this Plan will have been made which should not have been made ("Overpayment") or that additional payments or distributions which will have not been made
could have been made ("Underpayment"), in each case, consistent with the calculation of the Reduced Amount hereunder. In the event that Ernst & Young, based upon the assertion of a deficiency
by the Internal Revenue Service against the Company or the Participant which Ernst & Young believes has a high probability of success, determines that an Overpayment has been made, any such
Overpayment shall be treated for all purposes as a loan to the Participant which the Participant shall repay together with interest at the applicable Federal rate provided for in
Section 7872(f)(2) of the Code; provided, however, that no amount shall be payable by the Participant if and to the extent such payment would not reduce the amount which is subject to the
excise tax under Section 4999 of the Code. In the event that Ernst & Young, based upon controlling precedent, determines that an Underpayment has occurred, any such Underpayment shall be
promptly paid to or for the benefit of the Participant together with interest at the applicable Federal rate provided for in Section 7872(f)(2)(A) of the Code. 

        10.5    In
making its determination under this Article X, the value of any non-cash benefit shall be determined by Ernst & Young in accordance with the principles
of Section 280G(d)(3) of the Code. 

        10.6    All
determinations made by Ernst & Young under this Article X shall be binding upon the Company, the Plan Committee and the Participant. 

 
 

ARTICLE XI
  GENERAL PROVISIONS    

        11.1    AMENDMENT OR TERMINATION OF PLAN.    The Board may at any time amend, suspend, discontinue or terminate the
Plan (including the making of any necessary enabling, conforming and procedural amendments to the Plan to authorize and implement the granting of qualified Stock Options or other income tax preferred
stock options which may be authorized by enactment of the United States Congress and/or the Internal Revenue Service subsequent to the

effective date of this Plan); provided, however, that no amendment by the Board shall, without further approval of the shareholders of the Company, increase the total number of shares of Common Stock
which may be made subject to the Plan, except as provided at Section 8.3 hereof. No action taken pursuant to this Section 11.1 of the Plan shall, without the consent of the Participant, alter
or impair any Awards which have been previously granted to a Participant. 

        11.2    NON-ALIENATION OF RIGHTS AND BENEFITS.    Except as expressly provided herein, no right or benefit under the
Plan shall be subject to anticipation, alienation, sale, assignment, pledge, encumbrance or charge and any attempt to anticipate, alienate, sell, assign, pledge, encumber or charge the same shall be
void. No right or benefit hereunder shall in any manner be liable for or subject to the debts, contracts, liabilities or torts of the person entitled to such right or benefit. If any Participant or
beneficiary hereunder should become bankrupt or attempt to anticipate, alienate, sell, assign, pledge, encumber or charge any right or benefit hereunder (other than as expressly provided herein), then
such right or benefit shall, in the sole discretion of the Plan Committee, cease and in such event the Company may hold or apply the same or any or no part thereof for the benefit of the Participant
or beneficiary, his/her spouse, children or other dependents or any of them in any such manner and in such proportion as the Plan Committee in its sole discretion may deem proper. 

        11.3    NO RIGHTS AS SHAREHOLDER.    The granting of Performance Shares and/or Stock Options and/or Restricted Stock
Awards under the Plan shall not entitle a Participant or any other person succeeding to his/her rights, to any dividend, voting or other right as a shareholder of the Company unless and until the
issuance of a stock certificate to the Participant or such other person pursuant to the provisions of the Plan and then only subsequent to the date of issuance thereof. 

        11.4    LIMITATION OF LIABILITY OR OBLIGATION OF THE COMPANY.    As illustrative only of the limitations of liability
or obligation of the Company and not intended to be exhaustive thereof, nothing in the Plan shall be construed: 

	(a)
	to
give any employee of the Company any right to be granted any Award other than at the sole discretion of the Plan Committee;

	(b)
	to
give any Participant any rights whatsoever with respect to shares of Common Stock except as specifically provided in the Plan;

	(c)
	to
limit in any way the right of the Company or any Subsidiary to terminate, change or modify, with or without cause, the employment of any Participant at any time; or

	(d)
	to
be evidence of any agreement or understanding, express or implied, that the Company or any Subsidiary will employ any Participant in any particular position at any particular rate
of compensation or for any particular period of time. 

Payments
and other benefits received by a Participant under an Award shall not be deemed part of a Participant's regular, recurring compensation for purposes of any termination, indemnity or severance
pay laws and shall not be included in, nor have any effect on, the determination of benefits under any other employee benefit plan, contract or similar arrangement provided by the Company or any
Subsidiary, unless expressly so provided by such other plan, contract or arrangement or the Committee determines that an Award or portion of an Award should be included to reflect competitive
compensation practices or to recognize that an Award has been made in lieu of a portion of competitive cash compensation. 

        11.5    GOVERNMENT REGULATIONS.    Notwithstanding any other provisions of the Plan seemingly to the contrary, the
obligation of the Company with respect to Awards granted under the Plan shall at all times be subject to any and all applicable laws, rules, and regulations and such approvals by any government
agencies as may be required or deemed by the Board or Plan Committee as reasonably necessary or appropriate for the protection of the Company. 

        In
connection with any sale, issuance or transfer hereunder, the Participant acquiring the shares shall, if requested by the Company, give assurances satisfactory to counsel of the
Company that the shares are being acquired for investment and not with a view to resale or distribution thereof and

assurances in respect of such other matters as the Company may deem desirable to assure compliance with all applicable legal requirements. 

        11.6    NON-EXCLUSIVITY OF THE PLAN.    Neither the adoption of the Plan by the Board nor the submission of the Plan
to shareholders of the Company for approval shall be construed as creating any limitations on the power or authority of the Board to adopt such other or additional incentive or other compensation
arrangements of whatever nature as the Board may deem necessary or desirable or preclude or limit the continuation of any other plan, practice or arrangement for the payment of compensation or fringe
benefits to employees generally, or to any class or group of employees, which the Company or any Subsidiary now has lawfully put into effect, including, without limitation, any retirement, pension,
savings, profit sharing or stock purchase plan, insurance, death and disability benefits, and executive short term incentive plans. 

        11.7    EFFECTIVE DATE.    Subject to the approval of this restated Plan by the holders of a majority of the voting
power of the shares present and entitled to vote at the Company's Annual Meeting of Shareholders to be held May 19, 1999 and any necessary approval being obtained from any department, board or
agency of the United States or states having jurisdiction, the Plan shall be effective as of May 19, 1999. 

        11.8    REORGANIZATION.    In case the Company is merged or consolidated with another corporation, or in case the
property or stock of the Company is acquired by another corporation, or in case of a separation, reorganization or liquidation of the Company (for purposes hereof any such occurrence being referred to
as an "Event"), the Plan Committee or a comparable committee of any corporation assuming the obligations of the Company hereunder, shall either: 

	(a)
	make
appropriate provision for the protection of any outstanding Performance Shares, Stock Options and Restricted Stock Awards granted thereunder by the substitution on an equitable
basis of appropriate stock or options of the Company, or of the merged, consolidated or otherwise reorganized corporation which will be issuable in respect to the shares of Common Stock. Stock to be
issued pursuant to such Performance Shares shall be limited so that the excess of the aggregate fair market value of the shares subject to the Performance Shares immediately after such substitution
over the purchase price thereof is not more than the excess of the aggregate fair market value of the shares subject to such Performance Shares immediately before such substitution over the purchase
price thereof; or

	(b)
	upon
written notice to the Participant, declare that all Performance Shares granted to the Participant are deemed earned, that the Restriction Period of all Restricted Stock Awards
has been eliminated and that all outstanding Stock Options shall accelerate and become exercisable in full but that all outstanding Stock Options, whether or not exercisable prior to such
acceleration, must be exercised within the period of time set forth in such notice or they will terminate. In connection with any declaration pursuant to this Section 11.8(b), the Plan
Committee may, but shall not be obligated to, cause a cash payment to be made to each Participant who holds a Stock Option that is terminated in an amount equal to the product obtained by multiplying
(x) the amount (if any) by which the Event Proceeds Per Share (as hereinafter defined) exceeds the exercise price per share covered by such Stock Option times (y) the number of shares of Common
Stock covered by such Stock Option. For purposes of this Section 11.8(b), "Event Proceeds Per Share" shall mean the cash plus the fair market value, as determined in good faith by the Plan
Committee, of the non-cash consideration to be received per share by the shareholders of the Company upon the occurrence of the Event. 

        11.9    WITHHOLDING TAXES, ETC.    All distributions under the Plan shall be subject to any required withholding taxes
and other withholdings and, in case of distributions in Common Stock, the Participant or other recipient may, as a condition precedent to the delivery of Common Stock, be required to pay to his/her
participating employer the excess, if any, of the amount of required withholding over the withholdings, if any, from any distributions in cash under the Plan. No distribution under the Plan shall be
made in fractional shares of Common Stock, but the proportional market value thereof shall be paid in cash.

        11.10    GENERAL RESTRICTION.    Each Award shall be subject to the requirement that, if at any time the Board shall
determine, in its discretion, that the listing, registration or qualification of the shares subject to such option and/or right upon any securities exchange or under any state or federal law, or the
consent or approval of any government regulatory body, is necessary or desirable as a condition of, or in connection with the granting of such Award or the issue or purchase of shares respectively
thereunder, such Award may not be exercised in whole or in part unless such listing, registration, qualification, consent or approval shall have been effected or obtained free of any conditions not
acceptable to the Board. 

        11.11    USE OF PROCEEDS.    The proceeds derived from the sale of the stock pursuant to Stock Options or Restricted
Stock Awards granted under the Plan shall constitute general funds of the Company. 

        11.12    PRIOR PLANS.    Notwithstanding the adoption of this Plan by the Board and approval of this Plan by the
Company's shareholders as provided in Section 11.7 hereof, the Company's Executive Long Term Incentive Plan of 1981 and the Director Stock Option Plan of 1995, as the same have been amended
from time to time (the "Prior Plans"), shall remain in effect, and all grants and awards heretofore made under the Prior Plans shall be governed by the terms of the Prior Plans. The Plan Committee
shall not, however, make any additional grants of performance shares, restricted stock or stock option awards pursuant to the Prior Plans. 

        11.13    DURATION OF PLAN.    This Plan shall remain in effect until all shares of Common Stock subject to the Plan
are distributed or this Plan is terminated under Section 11.1 hereof. 

        11.14    SEVERABILITY.    In the event any provision of this Plan shall be held to be illegal or invalid for any
reason, the illegality or invalidity shall not affect the remaining parts of this Plan, and this Plan shall be construed and enforced as if the illegal or invalid provision had not been included. 

        11.15    GOVERNING LAW.    To the extent that federal laws do not otherwise control, this Plan and all determinations
made and actions taken pursuant to this Plan shall be governed by the laws of Minnesota and construed accordingly. 

        11.16    HEADINGS.    The headings of the Articles and their subparts in this Plan are for convenience of reading only
and are not meant to be of substantive significance and shall not add to or detract from the meaning of such Article or subpart to which it refers. 

QuickLinks

Exhibit 10.A

DAYTON HUDSON CORPORATION LONG-TERM INCENTIVE PLAN OF 1999

ARTICLE I ESTABLISHMENT OF THE PLAN

ARTICLE II DEFINITIONS

ARTICLE III GRANTING OF STOCK OPTIONS, PERFORMANCE SHARES AND RESTRICTED STOCK AWARDS TO PARTICIPANTS

ARTICLE IV PERFORMANCE GOALS

ARTICLE V EARNING OF PERFORMANCE SHARES

ARTICLE VI STOCK OPTIONS

ARTICLE VII RESTRICTED STOCK

ARTICLE VIII SHARES OF STOCK SUBJECT TO THE PLAN; MAXIMUM AWARD

ARTICLE IX ADMINISTRATION OF THE PLAN

ARTICLE X REDUCTION IN AWARDS

ARTICLE XI GENERAL PROVISIONSQuickLinks
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Exhibit 10.B    

 
 

DAYTON HUDSON CORPORATION    

 
  EXECUTIVE LONG TERM INCENTIVE PLAN
  OF 1981    

 
 

ARTICLE I
  ESTABLISHMENT OF THE PLAN    

        1.1   The
name of this plan shall be "The Dayton Hudson Corporation Executive Long Term Incentive Plan of 1981" (hereinafter called the "Plan"). 

        1.2   The
purpose of the Plan is to advance the interim performance and long-term growth of the Company by offering long-term incentives, in addition to current compensation
and other benefits, to those key employees of the Company and its Subsidiaries who the Plan Committee determines will contribute to such performance and growth inuring to the benefit of the
shareholders of the Company. Such long-term incentives may take the form of Stock Options, or Performance Shares, or Restricted Stock Awards or any combination. 

 
 

ARTICLE II
  DEFINITIONS    

        2.1    AWARD.    An "Award" is used at times in the Plan to refer to the act of granting a Stock Option, Performance
Share or Restricted Stock Award under the Plan. 

        2.2    BOARD.    "Board" is the Board of Directors of Dayton Hudson Corporation. 

        2.3    CODE.    "Code" is the Internal Revenue Code of 1986, as amended, as now in force or as hereafter amended. 

        2.4    COMPANY.    "Company" is Dayton Hudson Corporation, a Minnesota corporation, and any successor thereof. 

        2.5    COVERED OFFICER.    "Covered Officer" includes all Participants whose compensation, in the year in which the
Award is made, is subject to the compensation expense deduction limitations set forth in Section 162(m) of the Code. 

        2.6    DATE OF GRANT.    "Date of Grant" shall be the date designated in the resolution by the Plan Committee as the
date of such Stock Option(s) or Performance Share(s) or Restricted Stock Award(s), but such date shall not be earlier than the date of the resolution and action thereon by the Plan Committee, or
earlier than the effective date of the Plan, and in the absence of a date of grant or a fixed method of computing such date being specifically set forth in the Plan Committee's resolution, then the
Date of Grant shall be the date of such Plan Committee's resolution and action. 

        2.7    FAIR MARKET VALUE.    "Fair Market Value" of a share of Company common stock on any date is 100% of the mean
between the high and low prices for such stock as reported for such stock on the New York Stock Exchange Composite Transactions Listing ("Composite Listing") on such date, or in the absence of such
report 100% of the mean between the high and low prices of such stock on the New York Stock Exchange on such date or, if no sale has been recorded on the Composite Listing or made on such Exchange on
such date, then on the last preceding date on which any such sale shall have been made in the order of primacy above indicated. 

        2.8    HOLDER.    A "Holder" is a person who has been granted a Restricted Stock Award. 

        2.9    INCENTIVE STOCK OPTIONS.    "Incentive Stock Options" are Stock Options that are intended to qualify under
Section 422 of the Code.

 

        2.10    NON-QUALIFIED OPTIONS.    "Non-Qualified Options" are Stock Options that are not intended to qualify under
Section 422 of the Code. 

        2.11    PARTICIPANT.    A "Participant" is a person designated as such by the Plan Committee, pursuant to
Article III hereof, for participation in the Plan. 

        2.12    PERFORMANCE GOALS.    "Performance Goals" are defined in Section 4.1 hereof. 

        2.13    PERFORMANCE PERIOD.    "Performance Period", with respect to a Performance Share, is a period of four
consecutive fiscal years of the Company, beginning with the fiscal year in which such Performance Share is granted and may be referred to herein and by the Plan Committee by use of the calendar year
in which a particular Performance Period commences. 

        2.14    PERFORMANCE SHARE.    A "Performance Share" is a potential award consisting of a right to one share of the
Company's $.3333 par value common stock (subject to increase as provided in Section 4.2 hereof) or a lesser number of shares and the cash payment set forth in Section 5.2 hereof. A
Performance Share shall be of no value to a Participant unless and until earned in accordance with Article V hereof. 

        2.15    PLAN COMMITTEE.    The "Plan Committee" is the Committee referenced in Article IX hereof. 

        2.16    PLAN YEAR.    The "Plan Year" shall be a fiscal year of the Company falling within the term of this Plan. 

        2.17    RELEVANT CHANGE ADJUSTMENTS.    Appropriate adjustments in the number of shares and in the option price per
share as authorized herein, may be made by the Plan Committee, in its discretion (except as provided in Section 11.8 hereof), to give effect to adjustments made in the number of shares of
Company common stock through a merger, consolidation, recapitalization, reclassification, combination, spin-off, common stock dividend, stock split or other relevant change. 

        2.18    RESTRICTED STOCK AWARD.    A "Restricted Stock Award" is an Award granted under Article VII of this
Plan. 

        2.19    STOCK OPTION.    A "Stock Option" is a right accruing in a Participant to purchase from the Company one share
of the Company's $.3333 par value common stock at the Fair Market Value of such share of common stock on the Date of Grant of the Stock Option, such exercise of option to be made any time within ten
years and one day (ten years with respect to Incentive Stock Options) following the Date of Grant, and containing the terms and conditions set forth or allowed under Article VI hereof. Stock
Options may be either Non-Qualified Options or Incentive Stock Options. 

        2.20    SUBSIDIARY CORPORATION.    For purposes of this Plan, the term "Subsidiary" or "Subsidiary Corporation" means
any corporation (other than the Company) in an unbroken chain of corporations beginning with the Company, in which each of the corporations other than the last corporation in the unbroken chain owns
stock possessing fifty percent or more of the total combined voting power of all classes of stock in one of the other corporations in such chain as determined at the point in time when reference is
made to such "Subsidiary" or "Subsidiary Corporation" in this Plan. 

        2.21    CHANGE IN CONTROL.    A "Change in Control" shall be deemed to have occurred if: 

	(a)
	a
majority of the directors of the Company shall be persons other than persons

	(i)
	for
whose election proxies shall have been solicited by the Board or

	(ii)
	who
are then serving as directors appointed by the Board to fill vacancies on the Board caused by death or resignation (but not by removal) or to fill newly-created
directorships, 

 

	(b)
	30%
or more of the outstanding Voting Stock (as defined in Article IV of the Restated Articles of Incorporation, as amended, of the Company) of the Company is acquired or beneficially
owned (as defined in Article IV of the Restated Articles of Incorporation, as amended, of the Company) by any person (as defined in Article IV of the Restated Articles of Incorporation, as
amended, of the Company), or

	(c)
	the
shareholders of the Company approve a definitive agreement or plan to

	(i)
	merge
or consolidate the Company with or into another corporation (other than (1) a merger or consolidation with a Subsidiary of the Company or (2) a
merger in which the Company is the surviving corporation and either (A) no outstanding Voting Stock of the Company (other than fractional shares) held by shareholders immediately prior to the
merger is converted into cash (except cash upon the exercise by holders of Voting Stock of the Company of statutory dissenters' rights), securities, or other property or (B) all holders of
outstanding Voting Stock of the Company (other than fractional shares) immediately prior to the merger (except those that exercise statutory dissenters' rights) have substantially the same
proportionate ownership of the Voting Stock of the Company or its parent corporation immediately after the merger),

	(ii)
	exchange,
pursuant to a statutory exchange of shares of Voting Stock of the Company held by shareholders of the Company immediately prior to the exchange, shares of one
or more classes or series of Voting Stock of the Company for shares of another corporation or other securities, cash or other property,

	(iii)
	sell
or otherwise dispose of all or substantially all of the assets of the Company (in one transaction or a series of transactions) or

	(iv)
	liquidate
or dissolve the Company. 

 
 

ARTICLE III
  GRANTING OF STOCK OPTIONS, PERFORMANCE SHARES
  AND RESTRICTED STOCK AWARDS TO PARTICIPANTS    

        3.1    ELIGIBLE EMPLOYEES.    Stock Options, Restricted Stock Awards or Performance Shares may be granted by the Plan
Committee to any key employee of the Company or a Subsidiary Corporation. A Stock Option(s) or Performance Share(s) or Restricted Stock Award(s) may be granted to a director of the Company provided
that he/she is also at the time of grant a key employee of the Company or a Subsidiary Corporation. No Stock Option(s) or Performance Share(s) or Restricted Stock Award(s) shall be granted to a person
who is at the time of award a member of the Plan Committee. A person who has been engaged by the Company for employment shall be eligible for grants under the Plan, provided such person actually
reports for and commences such employment within ninety days after the Date of Grant. 

        3.2    DESIGNATION OF PARTICIPANTS.    At any time and from time to time during the Plan Year, the Plan Committee may
designate the key employees of the Company and its Subsidiaries eligible for Awards. 

        3.3    ALLOCATION OF STOCK OPTION(S), PERFORMANCE SHARE(S) OR RESTRICTED STOCK AWARD(S).    Contemporaneously with the
designation of a Participant pursuant to Section 3.2 hereof, the Plan Committee shall determine the number of Stock Option(s) and/or Restricted Stock Award(s) and/or Performance Share(s) to be
granted to such Participant and the Date of Grant for such related Stock Option or Performance Share or Restricted Stock Award, taking into consideration such factors as it deems relevant, which may
include the following:

 

	(a)
	the
total number of Stock Option(s) and/or Restricted Stock Award(s) and/or Performance Share(s) available for allocation to all Participants; and

	(b)
	the
work assignment or the position of the Participant and its sensitivity and/or impact in relationship to the profitability and growth of the Company and its Subsidiaries; and

	(c)
	the
Participant's current and potential performance in reference to such factors. 

Allocation
of Awards may, in the discretion of the Plan Committee, be in the form of Stock Option(s) solely or Performance Share(s) solely, or Restricted Stock Award(s) solely, or any combination in
whatever relationship one to the other, if any, as the Plan Committee in its discretion so determines. Allocation of Stock Options may, in the discretion of the Plan Committee, be in the form of
Incentive Stock Option(s) solely or Non-Qualified Option(s) solely or a combination in whatever relationship to the other, if any, as the Plan Committee in its discretion so determines. 

        3.4    NOTIFICATION TO PARTICIPANTS AND DELIVERY OF DOCUMENTS.    As soon as practicable after such determinations
have been made, each Participant, shall be notified of (i) his/her designation as a Participant, (ii) the Date of Grant, and (iii) the number of Stock Option(s), and/or Restricted
Stock Award(s) and/or the number of Performance Share(s) granted to the Participant, and in the case of Performance Share(s), the Performance Period and in the case of Restricted Stock Award(s), the
Restriction Period. The Participant shall thereafter be supplied with written evidence of any such granted Performance Share(s) and/or Restricted Stock Award(s), and shall receive a Stock Option
exercisable for purchase of one share of the Company's $.3333 par value common stock for each Stock Option granted to the Participant pursuant to this Plan or indicating the aggregate of such grant,
which option agreement(s) shall be in conformity with the provisions of Article VI hereof. 

 
 

ARTICLE IV
  PERFORMANCE GOALS AND MAXIMUM AWARD    

        4.1    ESTABLISHMENT OF GOALS.    Within a reasonable period of time after the beginning of each Performance Period,
Performance Goals relative to such Performance Period shall be established by the Plan Committee in its absolute discretion. Such Performance Goals may include, but, except as provided below, are not
limited to, criteria such as PTOC, EVA, amount or rate of growth in consolidated profits of the Company expressed as a percent, earnings per share, return on capital, return on investment, return on
shareholders' equity. Performance Goals for Covered Officers must be based upon one or more of the foregoing specifically described performance goals. Performance Goals may be absolute in their terms
or be measured against or in relationship to other companies comparably, similarly or otherwise situated. The Plan Committee, in its sole discretion, may modify the Performance Goals if it determines
that circumstances have changed and modification is required to reflect the original intent of the Performance Goals. The Plan Committee may in its discretion classify Participants into as many groups
as it determines, and as to any Participant(s) relate his/her Performance Goals partially, or entirely, to the measured performance, either absolutely or relatively, of an identified Subsidiary,
operating company or test strategy or new venture of the Company. 

        4.2    LEVELS OF PERFORMANCE REQUIRED TO EARN PERFORMANCE SHARES.    At or about the same time that Performance Goals
are established for a specific period, the Plan Committee shall in its absolute discretion establish the percentage (not to exceed 150% thereof) of the Performance Share(s) granted for such
Performance Period which shall be earned by the Participant for various levels of performance measured in relation to achievement of Performance Goals for such Performance Period. 

        4.3    OTHER RESTRICTIONS.    The Plan Committee may provide restrictions on the delivery of common stock of the
Company upon the earning of Performance Shares, including the future forfeiture of all or part of the common stock earned. The Plan Committee may provide that the shares of the

 
Company's .3333 par value common stock issued on Performance Shares Earned be held in escrow and/or legended. 

        4.4    NOTIFICATION TO PARTICIPANTS.    Promptly after the Plan Committee has established Performance Goals for a
specific Performance Period or modified such goals, each Participant who has received a grant of any Performance Share(s) for that period shall be provided with written evidence of the Performance
Goals so established or modified. 

        4.5   During
any Plan Year, no Covered Officer may receive Awards that, in the aggregate, could result in that Participant receiving, earning or acquiring more than 1,000,000
shares of the Company's $.3333 par value common stock, subject to the adjustments described in Section 2.17. 

 
 

ARTICLE V
  EARNING OF PERFORMANCE SHARES    

        5.1    MEASUREMENT OF PERFORMANCE AGAINST PERFORMANCE GOALS.    The Plan Committee shall as soon as practicable after
the close of each Performance Period, make a determination of: 

	(a)
	the
extent to which the Performance Goals for such Performance Period have been achieved;

	(b)
	the
percentage of the Performance Shares granted for such Performance Period which are earned for such Performance Period by Participants who have been from his/her date of hire in
the continuous employ of the Company or Subsidiary or a combination thereof, during the subject Performance Period; and

	(c)
	the
percentage of Performance Shares to be paid in cash, if any. The percentage paid in cash shall be uniform for all Participants in a particular Performance Period. 

These
determinations shall be absolute and final as to the facts and conclusions therein made and be binding on all parties. Promptly after the Plan Committee has made the foregoing determination each
Participant who has earned Performance Share(s) based thereon shall be notified, in writing, of the number of Performance Shares so earned. For all purposes of this Plan notice shall be deemed to have
been given the date action is taken by the Plan Committee making the determination. The Participant may not sell, transfer, pledge, exchange, hypothecate or otherwise dispose of Performance Shares or
any part of a Performance Share Award during the Performance Period, except that Performance Share awards may be transferable by assignment by the Participant to the extent provided in the applicable
Performance Share agreement. 

        5.2    TREATMENT OF PERFORMANCE SHARES EARNED.    Upon the determination that a percentage of the Performance Share(s)
has been earned for a Performance Period, a Participant to whom such earned Performance Share(s) has been granted and who has been (or was) in the employ of the Company or a Subsidiary thereof
continuously from the date of his/her hire during the subject Performance Period to which the grant relates, subject to the exceptions set forth at Section 5.5 and Section 5.6 hereof,
shall be entitled, subject to the other conditions of this Plan, to receive the shares of the Company's $.3333 par value common stock for each Performance Share earned (less the shares paid in cash),
plus a cash payment in the amount of the Fair Market Value of the shares of common stock to be paid in cash as determined in Section 5.1(c) hereof, calculated as of the close of business
on the date of the notice referred to in Section 5.1 hereof. The provisions of Section 5.5 to the contrary notwithstanding, the Plan Committee may provide that the issued shares of
common stock be held in escrow and/or be legended and that the common stock be subject to restrictions, including the future forfeiture of all or a part of the shares. Performance Shares shall under
no circumstances become earned or have any value whatsoever for any Participant who is not in the employ of the Company or its Subsidiaries continuously during the entire Performance Period for which
such Performance Shares are granted, except as provided at Section 5.5 or Section 5.6 hereof.

 

        5.3    STOCK-CASH DISTRIBUTION.    Each distribution determined in accordance with Section 5.2 above shall be
made as soon as practicable after Performance Shares have been determined to have been earned unless the provisions of Section 5.4(a) hereof are applicable to a Participant. 

        5.4(a)    DEFERRAL OF RECEIPT OF PERFORMANCE SHARE EARNOUT.    A Participant who has received a grant of Performance
Shares may by compliance with the then applicable procedures under the Plan irrevocably elect in writing to defer receipt of all or any part of the stock-cash distribution associated with the earnout,
if any, of the Performance Shares (the combination thereof hereafter referred to as the "deferred account"). The deferral shall be effective until the Participant terminates his/her employment with
the Company and its Subsidiaries except as otherwise provided herein. 

        The
terms and conditions of such deferral, including but not limited to, the period of time for, and form of, election; the manner and method of payout; the form in which the deferred
account shall be held; the interest equivalent or other payment that shall accrue upon the deferred account pending its payout; and the use and form of dividend equivalents in respect of stock units
included within any deferred account, shall be as determined from time to time by the Plan Committee, which Plan Committee may change any and all of the terms and conditions at any time applicable to
deferrals thereafter made. 

        5.4(b)    AMENDMENT OF DEFERRAL ARRANGEMENTS.    The Plan Committee may, at any time and from time to time, but
prospectively only except as hereinafter provided, amend, modify, change, suspend or cancel any and all of the rights, procedures, mechanics and timing parameters relating to the deferral of receipt
of Performance Share earnout under the Plan as set forth at Section 5.4(a) hereof. In addition, the Plan Committee may, in its sole discretion, accelerate the payout of the deferred
account, or any portion thereof, either in a lump sum or in a series of payments, but under the following conditions only: 

	(a)
	the
Federal tax statutes, regulations or interpretations are amended, modified, or otherwise changed or affected in such a manner as to adversely alter or modify the tax effect of the
"deferred account" as it is comprehended under the tax law and interpretations in effect for deferred accounts as of the effective date of this Plan, or

	(b)
	the
deferred account holder suffers or incurs an event that would qualify for a "withdrawal" of contributions that have not been accumulated for two years without adverse consequences
on the tax status of a qualified profit-sharing or stock bonus plan under the Federal tax laws applicable from time to time to such types of plans. 

        5.5    NON-DISQUALIFYING TERMINATION OF EMPLOYMENT.    Except for Section 5.6 hereof, the only exceptions to the
requirement of continuous employment during a Performance Period for Performance Share earnout eligibility are termination of a Participant's employment by reason of death (in which event the
Performance Shares may be transferable by will or the laws of descent and distribution only to such Participant's beneficiary designated to receive the Performance Shares or to the Participant's
applicable legal representatives, heirs or legatees), total and permanent disability, normal or late retirement or early retirement, with the consent of the Plan Committee, or transfer of an executive
in a spin-off, with the consent of the Plan Committee, occurring during the Performance Period applicable to the subject Performance share grant. In such instance an earnout of the Performance Shares
shall be made, as of the end of the Performance Period, and 100% of the total Performance Shares that would have been earned during the Performance Period shall be earned and paid out; provided,
however, in a spin-off situation the Plan Committee may set additional conditions, such as, without limiting the generality of the foregoing, continuous employment with the spin-off entity. If a
Participant's termination of employment does not meet the criteria set forth above, but the Participant had at least 15 years of continuous employment with the Corporation or a Subsidiary or any
combination thereof, provided that if the person is not an Executive Officer (as defined under the

 
Securities Exchange Act of 1934, as amended, and the regulations promulgated thereunder) of the Corporation at time of termination such 15 years need not be continuous, the Plan Committee may allow
earn-outs of up to 100% of the total Performance Shares for the Performance Period(s) in which the termination of employment occurred, subject to any conditions that the Plan Committee shall
determine. 

        5.6    CHANGE IN CONTROL.    In the event of a Change in Control, all outstanding Performance Shares granted under the
Plan shall be proratably payable ten days after the Change in Control; provided that no Performance Share shall be payable to a Participant within six months after the Date of Grant. The amount of
Performance Shares payable shall be determined by multiplying 100% of each Performance Share grant by a fraction, the numerator of which shall be the number of months that have elapsed in the
applicable Performance Period and the denominator of which shall be forty-eight. 

 
 

ARTICLE VI
  STOCK OPTIONS    

        6.1    NON-QUALIFIED OPTION.    Non-Qualified Options granted under the Plan are not intended to be Incentive Stock
Options under the provisions of Section 422 of the Code. The Non-Qualified Options shall be evidenced by Non-Qualified Option agreements in such form and not inconsistent with the Plan as the
Plan Committee shall in its sole discretion approve from time to time, which agreements shall specify the number of shares to which they pertain and the purchase price of such shares and shall, but
without limitation, contain in substance the following terms and conditions: 

	(a)
	OPTION
PERIOD.    Each option granted shall expire and all rights to purchase shares thereunder shall cease ten years and one day after the Date of Grant of the Stock Option
or on such date prior thereto as may be fixed by the Plan Committee, or on such date prior thereto as is provided by this Plan in the event of termination of employment or death or reorganization
pursuant to Section 11.8(b) hereof. No option shall permit the purchase of any shares thereunder during the first year after the Date of Grant of such option, except as provided in
Section 6.3 hereof.

	(b)
	TRANSFERABILITY
AND TERMINATION OF OPTIONS.    During the lifetime of an individual to whom an option is granted, the option may be exercised only by such individual and
only while such individual is an employee of the Company or a Subsidiary and only if the Participant has been continuously so employed by any one or combination thereof since the Date of Grant of the
option; provided, however, that if the employment of such Participant by the Company or a Subsidiary Corporation terminates, the option may additionally be exercised as follows, or in any other manner
provided by the Plan Committee, but in no event later than 10 years and one day after the Date of Grant of the Stock Option, except as set forth in (ii) below:

	(i)
	if
a Participant's termination of employment occurs by reason of normal or late retirement under any retirement plan of the Company or its Subsidiaries, such
Participant's Stock Options may be exercised within five years after the date of such termination of employment. If a Participant's termination of employment occurs by reason of early retirement under
any retirement plan of the Company or its Subsidiaries, or, by reason of the transfer of an executive in a spin-off, or by reason of total and permanent disability, as determined by the Plan
Committee, without retirement, then such Participant's Stock Options shall be exercisable for a period of up to five years after the date of such termination of employment if the Plan Committee
consents to such an extension. During the extension period the right to exercise options, if any, accruing in installments, shall continue; provided, however, in an early retirement or a spin-off 

 

situation
the Plan Committee may set additional conditions, such as, without limiting the generality of the foregoing, an agreement to not provide services to a competitor of the Company and its
Subsidiaries and/or continuous employment with the spin-off entity. 

	(ii)
	if
a Participant's termination of employment occurs by reason of death, then within five years after the date of death or the life of the option, whichever is less, but
in no event less than one year after the date of death, during which time installments shall continue to accrue.

	(iii)
	if
a Participant's termination of employment occurs for any reason other than as specified in Section 6.1(b)(i) or (ii) hereof, the Participant has been
continuously employed by the Company or a Subsidiary or any combination for more than 15 years, provided that if the person is not an Executive Officer (as defined under the Securities Exchange Act of
1934, as amended, and the regulations promulgated thereunder) of the Corporation at the time of termination such 15 years need not be continuous, and if the Plan Committee so approves, then within a
period of up to five years after the date of termination of employment. During the period the right to exercise options, if any, accruing in installments shall continue; provided, however, the Plan
Committee may set additional conditions.

	(iv)
	if
a Participant's termination of employment occurs for any reason other than as specified in Section 6.1(b)(i) or (ii) hereof, the Plan Committee has not
approved an extension pursuant to Section 6.1(b)(iii) and Participant's termination of employment is not occasioned by the commission of a dishonest or other illegal act, then, but only
with respect to installments that have as of the date of termination already accrued, within ninety days after the date of such termination of employment except in the case of Participants who would
at the time be subject to the provisions of Section 16(b) of the Securities Exchange Act of 1934, in which instance the period of exercise shall be two hundred ten days after
termination. Those Participants terminated because of the commission of a dishonest or other illegal act shall have no additional period after termination of employment in which to exercise their
options. Absence on a leave of absence approved by the Plan Committee shall not be deemed a termination or interruption of continuous employment for the purposes of the Plan.

	(v)
	Rights
accruing to a Participant under the aforesaid Subsections (b)(i), (b)(iii) and (b)(iv) may, upon the death of a Participant subsequent to his/her
termination of employment, be exercised or perfected by his/her duly designated beneficiary or otherwise by his/her applicable legal representatives, heirs or legatees to the extent vested in and
unexercised or perfected by the Participant at the date of his/her death. 

No
option shall be assignable or transferable by the individual to whom it is granted, except that it may be transferable (X) by assignment by the Participant to the extent provided in the applicable
option agreement, or (Y) by will or the laws of descent and distribution in accordance with the provisions of this Plan. An option transferred after the death of the Participant to whom it is granted
may only be exercised by such individual's beneficiary designated to exercise the option or otherwise by his/her applicable legal representatives, heirs or legatees, and only within the specific time
period set forth above and only to the extent vested in and unexercised by the Participant at the date of his/her death, except as provided in Section 6.1(b)(ii). 

In
no event, whether by the Participant directly or by his/her proper assignee or beneficiary or other representative, shall any option be exercisable at any time after its expiration date as stated
in the option agreement, except as provided in Section 6.1(b)(ii). When an option is no longer exercisable it shall be deemed for all purposes and without

 
further act to have lapsed and terminated. The Plan Committee may in its sole discretion, but shall not be required to, determine, solely for the purposes of the Plan, that a Participant is
permanently and totally disabled, and the acts and decisions of the Plan Committee made in good faith in relation to any such determination shall be conclusive upon all persons and interests affected
thereby. 

	(c)
	EXERCISE
OF OPTIONS.    An individual entitled to exercise an option may, subject to its terms and conditions and the terms and conditions of the Plan, exercise it in whole
at any time, or in part from time to time, by delivery to the Company at its principal office of written notice of exercise, specifying the number of whole shares with respect to which the option is
being exercised. Before shares may be issued payment must be made in full, in legal United States tender, in the amount of the purchase price of the shares to be purchased at the time and any amounts
for withholding as provided in Section 11.9 hereof; provided, however, in lieu of paying for the exercise price in cash as described above, the individual may pay (subject to such conditions
and procedures as the Plan Committee may establish) all or part of such exercise price by delivering owned and unencumbered shares of the Company common stock having a Fair Market Value on the date of
exercise of the option equal to or less than the exercise price of the options exercised, with cash, as set forth above, for the remainder, if any, of the purchase price. Subject to
rules established by the Plan Committee, the withholdings required by Section 11.9 hereof may be satisfied by the Company withholding shares of Company common stock issued on exercise
that have a Fair Market Value on the date of exercise of the option equal to or less than the withholding required by Section 11.9 hereof. 

        6.2    INCENTIVE STOCK OPTION.    Incentive Stock Options granted under the Plan are intended to be incentive stock
options under Section 422 of the Code and the Plan shall be administered, except with respect to the right to exercise options after termination of employment, to qualify Incentive Stock
Options issued hereunder as incentive stock options under Section 422 of the Code. An Incentive Stock Option shall not be granted to an employee who owns, or is deemed under
Section 424(d) of the Code to own, stock of the Company (or of any parent or Subsidiary of the Company) possessing more than 10% of the total combined voting power of all classes of
stock therein. The aggregate Fair Market Value (determined as of the time the option is granted) of the stock with respect to which Incentive Stock Options are exercisable for the first time by any
Participant during any calendar year (under all incentive stock option plans of the Company or any parent or Subsidiary of the Company) shall not exceed $100,000. The Incentive Stock Options shall be
evidenced by Incentive Stock Option Agreements in such form and not inconsistent with the Plan as the Plan Committee shall in its sole discretion approve from time to time, which agreements shall
specify the number of shares to which they pertain and the purchase price of such shares. 

        The
terms and conditions set forth in Subsections (a) through (c) of Section 6.1 hereof shall apply to an Incentive Stock Option; provided that the term of the
Incentive Stock Option shall not exceed ten years; and provided, further, that in the event Section 6.1(b)(i) hereof is applicable, all installments shall become immediately exercisable. 

        6.3    CHANGE IN CONTROL.    In the event of a Change in Control, all outstanding options granted under the Plan shall
accelerate and will be exercisable in full for a period of two hundred ten (210) days after the Change in Control; provided that no option shall be exercisable by a Participant (i) within six
months after the Date of Grant of the option or (ii) after the termination date of the option.

 

 
 

ARTICLE VII
  RESTRICTED STOCK    

        7.1    RESTRICTION PERIOD TO BE ESTABLISHED BY THE PLAN COMMITTEE.    At the time a Restricted Stock Award is made,
the Plan Committee shall establish a period of time (the "Restriction Period") applicable to such Award, which shall be not less than three years. Each Restricted Stock Award may have a different
Restriction Period, at the discretion of the Plan Committee. Except as permitted or pursuant to Sections 7.4, 7.5 or 11.8 hereof, the Restriction Period applicable to a particular Restricted Stock
Award shall not be changed. 

        7.2    OTHER TERMS AND CONDITIONS.    Company common stock awarded pursuant to a Restricted Stock Award shall be
represented by a stock certificate registered in the name of the Holder of such Restricted Stock Award. The Holder shall have the right to enjoy all shareholder rights during the Restriction Period
with the exception that: 

	(i)
	The
Holder shall not be entitled to delivery of the stock certificate until the Restriction Period shall have expired.

	(ii)
	The
Company may either issue shares subject to such restrictive legends and/or stop-transfer instructions as it deems appropriate or provide for retention of custody of the Company
common stock during the Restriction Period.

	(iii)
	The
Holder may not sell, transfer, pledge, exchange, hypothecate or otherwise dispose of the Company common stock during the Restriction Period, except that it may be transferable
by assignment by the Holder to the extent provided in the applicable Restricted Stock Award agreement.

	(iv)
	A
breach of the terms and conditions established by the Plan Committee pursuant to the Restricted Stock Award shall cause a forfeiture of the Restricted Stock Award, and any
dividends withheld thereon.

	(v)
	Dividends
payable in cash or in shares of stock or otherwise may be either currently paid or withheld by the Company for the Holder's account. At the discretion of the Plan Committee,
interest may be paid on the amount of cash dividends withheld, including cash dividends on stock dividends, at a rate and subject to such terms as determined by the Plan Committee. 

Provided,
however, and the provisions of Section 7.4 to the contrary notwithstanding, in lieu of the foregoing, the Plan Committee may provide that no shares of common stock be issued until the
Restriction Period is over and further provide that the shares of common stock issued after the Restriction Period has been completed, be issued in escrow and/or be legended and that the common stock
be subject to restrictions including the forfeiture of all or a part of the shares. 

        7.3    PAYMENT FOR RESTRICTED STOCK.    A Holder shall not be required to make any payment for Company common stock
received pursuant to a Restricted Stock Award, unless the Plan Committee requires payment for such stock in the Restricted Stock Award. 

        7.4    FORFEITURE PROVISIONS.    Subject to Section 7.5, in the event a Holder terminates employment during a
Restriction Period, a Restricted Stock Award will be forfeited; provided, however, when the Plan Committee issues the Restricted Stock Award, it may provide in the Restricted Stock Award agreement for
proration or full payout in the event of a termination of employment because of normal or late retirement, early retirement or spin-off with the consent of the Plan Committee, or death or total and
permanent disability, as determined by the Plan Committee, or termination of employment after 15 years of continuous employment with the Corporation or a Subsidiary or any combination thereof,
provided that if the person is not an Executive Officer (as defined under the Securities Exchange Act of 1934, as amended, and the regulations promulgated thereunder) of the

 
Corporation at the time of termination such 15 years need not be continuous, subject to any other conditions the Plan Committee may determine. 

        7.5    CHANGE IN CONTROL.    In the event of a Change in Control, all outstanding Restricted Stock Awards granted
under the Plan will be proratably payable ten days after the Change in Control; provided that no Restricted Stock Award shall be payable to a Participant within six months after the Date of Grant. The
amount of Company common stock payable shall be determined by multiplying each Restricted Stock Award granted by a fraction, the numerator of which shall be the number of months that have elapsed in
the applicable Restriction Period and the denominator of which shall be the number of months in the Restriction Period. 

 
 

ARTICLE VIII
  SHARES OF STOCK SUBJECT TO THE PLAN    

        8.1   The
total number of shares that may be available for issuance under all Performance Shares, Stock Options and Restricted Stock Awards granted pursuant to the Plan shall
not exceed in the aggregate 18,600,000 shares of the Company's $.3333 par value common stock. Shares covered by granted Performance Shares which are not earned pursuant to any of the provisions of
Article V hereof, or Stock Options or Performance Shares or Restricted Stock Awards which are forfeited for any reason or are not distributed or are covered by options that lapse or are
cancelled before exercise, shall (unless the Plan shall have been terminated) again be available in the same relative amounts for other Performance Share, Restricted Stock Award and Stock Option
grants under the Plan (except for shares for which cash equivalent payments are received by Participants pursuant to the Plan), except that 660,825 shares for Stock Options, Performance Shares or
Restricted Stock Awards that were outstanding on April 10, 1991 that are not earned or are forfeited for any reason or are not distributed or lapse or are cancelled before exercise shall be
available for future grants and any additional shares for Stock Options, Performance Shares or Restricted Stock Awards that were outstanding on April 10, 1991 that are not earned or are
forfeited for any reason or are not distributed or lapse or are cancelled before exercise shall not be available for future Performance Shares, Restricted Stock Awards or Stock Option Grants. Such
shares may be authorized and unissued shares, or may be treasury shares held by the Company or may be shares purchased or held by the Company or a Subsidiary for purposes of the Plan, or any
combination thereof. 

 
 

ARTICLE IX
  ADMINISTRATION OF THE PLAN    

        9.1   The
Plan will be administered by a committee of the Board appointed from time to time by the Board. Each member of the committee shall be a "non-employee director" as
that term is defined under Rule 16b-3, promulgated under the Securities Exchange Act of 1934, as amended, or any successor statute or regulation comprehending the same subject matter. 

        9.2   The
Plan Committee shall have and exercise all of the powers and responsibilities granted expressly or by implication to it by the provisions of the Plan. Subject to and
as limited by such provisions, the Plan Committee may from time to time enact, amend and rescind such rules, regulations and procedures with respect to the administration of the Plan as it deems
appropriate or convenient. 

        9.3   All
questions arising under the Plan, any Incentive Stock Option, Non-Qualified Stock Option, Performance Share or Restricted Stock Award agreement, or any rule,
regulation or procedure adopted by the Plan Committee shall be determined by the Plan Committee, and its determination thereof shall be conclusive and binding upon all parties. 

        9.4   Any
action required or permitted to be taken by the Plan Committee under the Plan shall require the affirmative vote of a majority of a quorum of the members of the Plan
Committee. A majority of all members of the Plan Committee shall constitute a "quorum" for Plan Committee

 
business. The Plan Committee may act by written determination instead of by affirmative vote at a meeting, provided that any written determination shall be signed by all members of the Plan Committee,
and any such written determination shall be as fully effective as a majority vote of a quorum at a meeting. 

 
 

ARTICLE X
  REDUCTION IN AWARDS    

        10.1   Anything
in this Plan to the contrary notwithstanding, the provisions of this Article X shall apply to a Participant if Ernst & Young
determines that each of (a) and (b) below are applicable. 

	(a)
	Payments
or distributions hereunder, determined without application of this Article X, either alone or together with other payments in the nature of compensation to the
Participant which are contingent on a change in the ownership or effective control of the Company, or in the ownership of a substantial portion of the assets of the Company, or otherwise (but after
any elimination or reduction of such payments under the terms of the Company's Income Continuance Policy Statement or SMG Income Continuance Policy Statement), would result in any portion of the
payments hereunder being subject to an excise tax on excess parachute payments imposed under Section 4999 of the Code.

	(b)
	The
excise tax imposed on the Participant under Section 4999 of the Code on excess parachute payments, from whatever source, would result in a lesser net aggregate present
value of payments and distributions to the Participant (after subtraction of the excise tax) than if payments and distributions to the Participant were reduced to the maximum amount that could be made
without incurring the excise tax. 

        10.2   Under
this Article X the payments and distributions under this Plan shall be reduced (but not below zero) so that the present value of such
payments and distributions shall equal the Reduced Amount. The "Reduced Amount" (which may be zero) shall be an amount expressed in present value which maximizes the aggregate present value of
payments and distributions under this Plan which can be made without causing any such payment to be subject to the excise tax under Section 4999 of the Code. The determinations and reductions
under this paragraph shall be made after eliminations or reductions, if any, have been made under the Company's Income Continuance Policy Statement or SMG Income Continuance Policy Statement. 

        10.3   If
Ernst & Young determines that this Article X is applicable to a Participant, it shall so advise the Plan Committee. The Plan Committee
shall then promptly give the Participant notice to that effect together with a copy of the detailed calculation supporting such determination which shall include a statement of the Reduced Amount. The
Participant may then elect, in his/her sole discretion, which and how much of the Stock Options, Restricted Stock Awards and/or Performance Shares otherwise awarded under this Plan shall be eliminated
or reduced (as long as after such election the aggregate present value of the remaining Stock Options, Restricted Stock Awards and/or Performance Shares under this Plan equals the Reduced Amount), and
shall advise the Plan Committee in writing of his/her election within ten days of his/her receipt of notice. If no such election is made by the Participant within such ten-day period, the Plan
Committee may elect which and how much of the Stock Options, Restricted Stock Awards, and/or Performance Shares shall be eliminated or reduced (as long as after such election their aggregate present
value equals the Reduced Amount) and shall notify the Participant promptly of such election. For purposes of this Article X, present value shall be determined in accordance with
Section 280G of the Code. All the foregoing determinations made by Ernst & Young under this Article X shall be made as promptly as practicable after it is determined that
parachute payments will be made to the Participant if an elimination or reduction is not made. As promptly as practicable following the election hereunder, the Company shall provide to or for the
benefit of the Participant such amounts and shares as are then due to the Participant under this Plan

 
and shall promptly provide to or for the benefit of the Participant in the future such amounts and shares as become due to the Participant under this Plan. 

        10.4   As
a result of the uncertainty in the application of Section 280G of the Code at the time of the initial determination by Ernst & Young hereunder,
it is possible that payments or distributions under this Plan will have been made which should not have been made ("Overpayment") or that additional payments or distributions which will have not been
made could have been made ("Underpayment"), in each case, consistent with the calculation of the Reduced Amount hereunder. In the event that Ernst & Young, based upon the assertion of a
deficiency by the Internal Revenue Service against the Company or the Participant which Ernst & Young believes has a high probability of success, determines that an Overpayment has been made,
any such Overpayment shall be treated for all purposes as a loan to the Participant which the Participant shall repay together with interest at the applicable Federal rate provided for in
Section 7872(f)(2) of the Code; provided, however, that no amount shall be payable by the Participant if and to the extent such payment would not reduce the amount which is subject to
the excise tax under Section 4999 of the Code. In the event that Ernst & Young, based upon controlling precedent, determines that an Underpayment has occurred, any such Underpayment
shall be promptly paid to or for the benefit of the Participant together with interest at the applicable Federal rate provided for in Section 7872(f)(2)(A) of the Code. 

        10.5   In
making its determination under this Article X, the value of any non-cash benefit shall be determined by Ernst & Young in accordance with
the principles of Section 280G(d)(3) of the Code. 

        10.6   All
determinations made by Ernst & Young under this Article X shall be binding upon the Company, the Plan Committee and the Participant. 

 
 

ARTICLE XI
  GENERAL PROVISIONS    

        11.1    AMENDMENT OR TERMINATION.    The Board may at any time amend, suspend, discontinue or terminate the Plan
(including the making of any necessary enabling, conforming and procedural amendments to the Plan to authorize and implement the granting of qualified Stock Options or other income tax preferred stock
options which may be authorized by enactment of the United States Congress and/or the Internal Revenue Service subsequent to the effective date of this Plan); provided, however, that no amendment by
the Board shall, without further approval of the shareholders of the Company: 

	(a)
	except
as provided at Section 2.17 hereof, increase the total number of shares of Company common stock which may be made subject to the Plan; or

	(b)
	except
as provided at Section 2.17 hereof, change the purchase price of Company common stock under the Plan; or

	(c)
	materially
modify the class of employees that are eligible to receive Stock Options and/or Performance Shares and/or Restricted Stock Awards pursuant to the Plan. 

No
action taken pursuant to this Section 11.1 of the Plan shall, without the consent of a Participant, alter or impair any Performance Share(s) or Stock Option(s) or Restricted Stock Award(s)
which have been previously granted to a Participant. 

        11.2    NON-ALIENATION OF RIGHTS AND BENEFITS.    Except as expressly provided herein, no right or benefit under the
Plan shall be subject to anticipation, alienation, sale, assignment, pledge, encumbrance or charge and any attempt to anticipate, alienate, sell, assign, pledge, encumber or charge the same shall be
void. No right or benefit hereunder shall in any manner be liable for or subject to the debts, contracts, liabilities or torts of the person entitled to such right or benefit. If any Participant or
beneficiary hereunder should become bankrupt or attempt to anticipate, alienate, sell, assign, pledge,

 
encumber or charge any right or benefit hereunder, then such right or benefit shall, in the sole discretion of the Plan Committee, cease and in such event the Company may hold or apply the same or any
or no part thereof for the benefit of the Participant or beneficiary, his/her spouse, children or other dependents or any of them in any such manner and in such proportion as the Plan Committee in its
sole discretion may deem proper. 

        11.3    NO RIGHTS AS SHAREHOLDER.    The granting of Performance Share(s) and/or Stock Option(s) and/or Restricted
Stock Award(s) under the Plan shall not entitle a Participant or any other person succeeding to his/her rights, to any dividend, voting or other right as a shareholder of the Company unless and until
the issuance of a stock certificate to the Participant or such other person pursuant to the provisions of the Plan and then only subsequent to the date of issuance thereof. 

        11.4    LIMITATION OF LIABILITY OR OBLIGATION OF THE COMPANY.    As illustrative only of the limitations of liability
or obligation of the Company and not intended to be exhaustive thereof, nothing in the Plan shall be construed: 

	(a)
	to
give any employee of the Company any right to be granted any Stock Option and/or Performance Share and/or Restricted Stock Award other than at the sole discretion of the Plan
Committee;

	(b)
	to
give any Participant any rights whatsoever with respect to shares of the Company's $.3333 par value common stock except as specifically provided in the Plan;

	(c)
	to
limit in any way the right of the Company or any Subsidiary to terminate, change or modify, with or without cause, the employment of any Participant at any time; or

	(d)
	to
be evidence of any agreement or understanding, express or implied, that the Company or any Subsidiary will employ any Participant in any particular position at any particular rate
of compensation or for any particular period of time. 

        11.5    GOVERNMENT REGULATIONS.    Notwithstanding any other provisions of the Plan seemingly to the contrary, the
obligation of the Company with respect to Performance Shares, Stock Options or Restricted Stock Awards granted under the Plan shall at all times be subject to any and all applicable laws, rules, and
regulations and such approvals by any government agencies as may be required or deemed by the Board or Plan Committee as reasonably necessary or appropriate for the protection of the Company. 

        In
connection with any sale, issuance or transfer hereunder, the Participant acquiring the shares shall, if requested by the Company give assurances satisfactory to counsel of the
Company that the shares are being acquired for investment and not with a view to resale or distribution thereof and assurances in respect of such other matters as the Company may deem desirable to
assure compliance with all applicable legal requirements. 

        11.6    NON-EXCLUSIVITY OF THE PLAN.    Neither the adoption of the Plan by the Board nor the submission of the Plan
to shareholders of the Company for approval shall be construed as creating any limitations on the power or authority of the Board to adopt such other or additional incentive or other compensation
arrangements of whatever nature as the Board may deem necessary or desirable or preclude or limit the continuation of any other plan, practice or arrangement for the payment of compensation or fringe
benefits to employees generally, or to any class or group of employees, which the Company or any Subsidiary now has lawfully put into effect, including, without limitation, any retirement, pension,
savings, profit sharing or stock purchase plan, insurance, death and disability benefits, and executive short term incentive plans. 

        11.7    EFFECTIVE DATE.    Subject to the approval of this restated Plan by the holders of a majority of the voting
power of the shares present and entitled to vote at the Company's Annual Meeting of Shareholders to be held May 21, 1997 and any necessary approval being obtained from any

 
department, board or agency of the United States or states having jurisdiction, the Plan shall be effective as of May 21, 1997. 

        11.8    REORGANIZATION.    In case the Company is merged or consolidated with another corporation, or in case the
property or stock of the Company is acquired by another corporation, or in case of a separation, reorganization or liquidation of the Company, the Plan Committee or a comparable committee of any
corporation assuming the obligations of the Company hereunder, shall either: 

	(a)
	make
appropriate provision for the protection of any outstanding Performance Shares, Stock Options and Restricted Stock Awards granted thereunder by the substitution on an equitable
basis of appropriate stock of the Company, or of the merged, consolidated or otherwise reorganized corporation which will be issuable in respect to the shares of the Company's $.3333 par value common
stock. Stock to be issued pursuant to such Performance Shares shall be limited so that the excess of the aggregate fair market value of the shares subject to the Performance Shares immediately after
such substitution over the purchase price thereof is not more than the excess of the aggregate fair market value of the shares subject to such Performance Shares immediately before such substitution
over the purchase price thereof; or

	(b)
	upon
written notice to the Participant, provide that all Performance Shares granted to the Participant are deemed earned, that the Restriction Period of all Restricted Stock Awards
has been eliminated and that all outstanding Stock Options shall accelerate and become exercisable in full but that all outstanding Stock Options, whether or not exercisable prior to such
acceleration, must be exercised within not less than sixty days of the date of such notice or they will be terminated. In any such case the Plan Committee may, in its discretion, extend the sixty-day
exercise period. 

        11.9    WITHHOLDING TAXES, ETC.    All distributions under the Plan shall be subject to any required withholding taxes
and other withholdings and, in case of distributions in Company common stock, the Participant or other recipient may, as a condition precedent to the delivery of the common stock, be required to pay
to his/her participating employer the excess, if any, of the amount of required withholding over the withholdings, if any, from any distributions in cash under the Plan. No distribution under the Plan
shall be made in fractional shares of the Company's common stock, but the proportional market value thereof shall be paid in cash. 

        11.10    GENERAL RESTRICTION.    Each Performance Share, Stock Option and Restricted Stock Award shall be subject to
the requirement that, if at any time the Board shall determine, in its discretion, that the listing, registration or qualification of the shares subject to such option and/or right upon any securities
exchange or under any state or Federal Law, or the consent or approval of any government regulatory body, is necessary or desirable as a condition of, or in connection with the granting of such
Performance Share or Stock Option or Restricted Stock Award or the issue or purchase of shares respectively thereunder, such Performance Share or Stock Option or Restricted Stock Award may not be
exercised in whole or in part unless such listing, registration, qualification, consent or approval shall have been effected or obtained free of any conditions not acceptable to the Board. 

        11.11    USE OF PROCEEDS.    The proceeds derived from the sale of the stock pursuant to Stock Options or Restricted
Stock Awards granted under the Plan shall constitute general funds of the Company. 

        11.12    HEADINGS.    The headings of the Articles and their subparts in this Plan are for convenience of reading only
and are not meant to be of substantive significance and shall not add to or detract from the meaning of such Article or subpart to which it refers. 

QuickLinks

Exhibit 10.B

DAYTON HUDSON CORPORATION

EXECUTIVE LONG TERM INCENTIVE PLAN OF 1981

ARTICLE I ESTABLISHMENT OF THE PLAN

ARTICLE II DEFINITIONS

ARTICLE III GRANTING OF STOCK OPTIONS, PERFORMANCE SHARES AND RESTRICTED STOCK AWARDS TO PARTICIPANTS

ARTICLE IV PERFORMANCE GOALS AND MAXIMUM AWARD

ARTICLE V EARNING OF PERFORMANCE SHARES

ARTICLE VI STOCK OPTIONS

ARTICLE VII RESTRICTED STOCK

ARTICLE VIII SHARES OF STOCK SUBJECT TO THE PLAN

ARTICLE IX ADMINISTRATION OF THE PLAN

ARTICLE X REDUCTION IN AWARDS

ARTICLE XI GENERAL PROVISIONS

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