Document:

Exhibit 10.15

                              EMPLOYMENT AGREEMENT

      EMPLOYMENT AGREEMENT made as of the _____ day of June, 2005, by and
between RONCO CORPORATION (formerly known as Fi-Tek VII, Inc.), a Delaware
corporation, with principal offices in Chatsworth, California (the "Company"),
and EVAN J. WARSHAWSKY, a resident of the State of California ("Executive").

      1. Employment. The Company hereby agrees to employ Executive, and
Executive hereby accepts such employment, upon the terms and conditions set
forth in this Agreement.

      2. Term. The term of Executive's employment under this Agreement (the
"Term") shall commence on the date of the Closing, as defined in that certain
Asset Purchase Agreement, dated December 10, 2004, by and among Ronco Marketing
Corporation, a Delaware corporation ("RMC"), and Ronco Inventions, LLC, Popeil
Inventions, Inc., RP Productions, Inc., RMP Family Trust, Gina Wallman and
Martin Lescht as co-Trustees of RMP Family Trust, and Ronald M. Popeil (the
"Effective Date"), and, subject to the terms hereof, shall terminate on the
third anniversary of the Effective Date (the "Termination Date"); provided that,
the term of this Agreement will automatically renew for successive one-year
periods thereafter (in which case the Termination Date shall be extended
accordingly), unless, at least thirty days prior to the applicable Termination
Date, either party gives the other written notice of nonrenewal. Upon the
Effective Date, Ronco Acquisition Corp., a Delaware corporation and wholly-owned
subsidiary of the Company (formerly known as Fi-Tek VII, Inc.), a Delaware
corporation, shall have merged with and into RMC pursuant to that certain
Agreement and Plan of Merger, dated as of June _____, 2005, by and among RMC,
the Company, certain stockholders of the Company prior to the merger, and Ronco
Acquisition Corp., and Fi-Tek VII, Inc. will have been renamed Ronco
Corporation, such that RMC shall have become a wholly-owned subsidiary of Ronco
Corporation.

      3. Position and Duties. Executive will serve as the Chief Financial
Officer of the Company. Executive will report directly to both the President and
Chief Executive Officer and the Board. Except as otherwise specifically provided
herein, the duties which may be assigned to Executive will be the usual and
customary duties of the offices of chief financial officer and will be
consistent with the provisions of the Company's Articles or Certificate of
Incorporation, By-laws and applicable law. At the request of the Board,
Executive will serve as an officer or director of the Company's subsidiaries and
other affiliates without additional compensation. Executive will devote all of
his business time and attention to the performance of his obligations, duties
and responsibilities under this Agreement. Executive may engage in personal,
charitable, and passive investment activities to the extent such activities do
not conflict or interfere with his obligations to, or his ability to perform the
duties and responsibilities of his employment by, the Company hereunder, as
determined by the Board in its discretion.

      4. Annual Compensation.

      (a) Base Salary. The Company will pay salary to Executive at an annual
rate of $200,000, in accordance with its regular payroll practices. The Board
will review Executive's salary at least annually. The Board, acting in its
discretion, may increase (but may not decrease) the annual rate of Executive's
salary in effect at any time.

      (b) Bonus. For each fiscal year of the Company during the Term, Executive
will have an opportunity to earn a performance bonus ranging from $0 to
$300,000, determined in the sole discretion of the Board based upon such
criteria as it deems appropriate. It is anticipated that by or as soon as

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practicable after the beginning of each year, the Board will communicate
performance criteria that it may take into account, in whole or in part, for
determining bonuses for that year. Annual incentive compensation, if any, will
be determined by the Board, in its sole discretion, and paid as soon as
practicable after the end of the year.

      5. Additional Compensation.

      (a) Transaction Bonus. The Company will pay Executive a bonus equal to
$150,000 in consideration of Executive's efforts in assisting the Company with
respect to the transactions and financing required to effect the Closing. The
Transaction Bonus will become payable in cash on the Effective Date.

      (b) Grant of Restricted Shares. Promptly following the Effective Date, the
Company will issue and sell to Executive 160,063 shares of the Company's common
stock pursuant to a Restricted Stock Purchase Agreement in substantially the
form attached hereto as Schedule III (the "Grant Shares") at a price of $0.01
per share. The Grant Shares shall be subject to an option of the Company to
repurchase the Grant Shares at $0.01 per share exercisable (i) if the Executive
should elect terminate his employment voluntarily or (ii) upon termination of
Executive's employment for "Cause" (as defined hereunder), which option shall
lapse with respect to 50% of the Grant Shares on the Effective Date and 25% of
the Grant Shares on each of the first two anniversaries of the Effective Date.

      6. Employee Benefit Programs and Perquisites.

      (a) General. Executive will be entitled to participate in such qualified
and nonqualified employee pension plans, group health, long term disability and
group life insurance plans, and any other welfare and fringe benefit plans,
arrangements, programs and perquisites sponsored or maintained by the Company
from time to time for the benefit of its employees generally or its senior
executives generally.

      (b) Reimbursement of Business Expenses. Executive is authorized to incur
reasonable expenses in carrying out his duties and responsibilities under this
Agreement and the Company will promptly reimburse him for all expenses that are
so incurred upon presentation of appropriate vouchers or receipts, subject to
the Company's expense reimbursement policies applicable to senior executive
officers generally.

      (c) Automobile-Related Expenses. During the term of this Agreement, the
Company will provide Executive with the use of an automobile of Executive's
choice. The Company will cover the reasonable "drive-off" costs, monthly lease
payments of up to $750 per month, registration fees, fuel, maintenance and
insurance costs of such automobile. Executive will have the option to purchase
the automobile at the end of the lease term per the purchase provision within
the lease contract.

      (d) Location of Employment. Executive's place of employment during the
Term will be at the principal office of the Company, which is presently in the
Los Angeles, California metropolitan area, subject to the need for business
travel in connection with Company business.

      7. Termination of Employment.

      (a) Death. If Executive's employment with the Company terminates before
the end of the then current Term by reason of his death, then (1) as soon as
practicable thereafter, the Company will pay to his estate an amount equal to
his "Accrued Compensation" (defined below) through the date of death, and (2)
the Company will pay or reimburse Executive's spouse and covered dependents for
the cost of the first six months of continuing group health plan coverage which
they receive pursuant to COBRA. For the purposes of this Agreement, the term
"Accrued Compensation" means, as of any date, the amount of any unpaid salary

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earned by Executive through that date, plus any additional amounts and/or
benefits payable to or in respect of Executive under and in accordance with the
provisions of any employee plan, program or arrangement under which Executive is
covered.

      (b) Disability. Company agrees to assist Executive in meeting the
contingency of disability. The Company deems it to be in its best interest to
establish a sick pay or disability plan to provide Executive's salary
continuation or sick pay benefits in the event of absence from work due to
accident, injury, or sickness by way of paying the premium of an insurance
policy, which will pay Executive no less than Executive's then-base salary per
month for the duration of the remaining portion of the Term of this Agreement.
If the Company terminates Executive's employment by reason of Executive's
"Disability" (defined below), then (1) as soon as practicable thereafter,
Executive will be entitled to receive his Accrued Compensation through the date
his employment terminates, and (2) the Company will pay or reimburse Executive
for the cost of the first twelve months of continuing group health plan coverage
which he and his covered dependents receive pursuant to COBRA. For purposes of
this Agreement, the term "Disability" means the inability of Executive to
substantially perform the customary duties and responsibilities of his
employment by the Company for a period of at least 120 consecutive days by
reason of a physical or mental illness or incapacity which is expected to result
in death or last indefinitely.

      (c) Termination by the Company for Cause or Voluntary Termination by
Executive. If the Company terminates Executive's employment for "Cause" (defined
below) or if Executive terminates his employment voluntarily for any reason
before the end of the then-current Term, Executive will be entitled to receive
his Accrued Compensation through the date his employment terminates, including
his pro rata bonus. For purposes of this Agreement, the Company may terminate
Executive's employment for "Cause" if: (1) Executive engages in misconduct which
is materially injurious to the Company or its affiliates, (2) Executive
perpetrates an intentional and knowing fraud against or affecting the Company or
any customer, client, agent or employee of the Company or any of its affiliates,
(3) Executive breaches any of his obligations or covenants contained in this
Agreement during the Term, which breach (if curable) is not cured within ten
days following notice from the Company, or (4) Executive commits a felony or
crime involving fraud, dishonesty or moral turpitude. In order for Executive to
terminate his employment voluntarily, Executive must provide sixty (60) calendar
days written notice to the Company of such termination pursuant to Section 18
hereof.

      (d) Termination by the Company Without Cause. If Executive's employment is
terminated by the Company without "Cause" then Executive will be entitled to
receive (1) Accrued Compensation through the termination date; (2) a single sum
payment equal to the number three multiplied by the annualized base salary
received by Executive at the time of such termination; and (3) reimbursement for
the cost of up to the first twelve months of continuing group health plan
coverage which Executive and his covered dependents receive pursuant to COBRA.

      8. Restrictive Covenants.

      (a) Nondisclosure of Confidential Information. Executive acknowledges
that, during the course of his employment hereunder, he will have access to
confidential and proprietary information, documents and other materials relating
to the Company and its affiliates which are not generally known to persons
outside the Company or its affiliates (whether conceived or developed by
Executive or others) and confidential information, documents and other materials
entrusted to the Company or its affiliates by third parties, including, without
limitation, financial information, trade secrets, techniques, know-how,
marketing and other business plans, data, strategies and forecasts, and the
substance of arrangements and agreements with customers, suppliers and others
(collectively, "Confidential Information"). Any Confidential Information
conceived or developed by Executive during the period of his employment will be

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the exclusive property of the Company. Except as specifically authorized by the
Company, Executive will not (during or after his employment hereunder) disclose
Confidential Information to any third person, firm or entity or use Confidential
Information for his own purposes or for the benefit of any third person, firm or
entity other than (1) as may be legally required in response to any summons,
order or subpoena issued by a court or governmental agency, or (2) Confidential
Information which is or becomes available to the general public through no act
or failure to act by Executive.

      (b) Non-Competition. During Executive's employment by the Company
hereunder and during a period of two (2) years following the date of termination
of his employment with the Company according to Section 7(c), or one (1) years
following the date of termination of his employment with the Company according
to Section 7(d), the Executive will not, directly or indirectly, whether as an
owner, partner, shareholder, consultant, agent, employee, co-venturer or
otherwise, or through any other "person" (which, for purposes of this
subsection, shall mean an individual, a corporation, a partnership, an
association, a joint-stock company, a trust, any unincorporated organization, or
a government or political subdivision thereof), compete in any state or
territory of the United States or any geographic area outside of the United
States with the Company in any business involving kitchen products that are
similar in nature to those designed, manufactured or sold by the Company. The
restriction on competition for the purposes of this Agreement shall not include
the passive ownership of securities in any public enterprise and exercise of
rights appurtenant thereto, so long as such securities represent no more than
two percent (2%) of the voting power of all securities of such enterprise and do
not include active management or effective control of said enterprise, or the
indirect ownership of securities through ownership of shares in a registered
investment company.

      (c) Non-Solicitation. During Executive's employment by the Company
hereunder and during a period of two (2) years following the date of termination
of his employment with the Company, Executive will not, directly or indirectly,
whether as an owner, partner, shareholder, consultant, agent, employee,
co-venturer or otherwise, or through any other "person" (which, for purposes of
this subsection, shall mean an individual, a corporation, a partnership, an
association, a joint-stock company, a trust, any unincorporated organization, or
a government or political subdivision thereof), (1) hire or attempt to hire any
employee of the Company or any affiliate of the Company or any person who was an
employee of the Company or any affiliate of the Company at any time during the
twelve months immediately prior to the termination of Executive's employment
with the Company, assist in such hiring by any other person, encourage any such
employee to terminate his relationship with the Company or any affiliate of the
Company; (2) directly or indirectly, request or cause customers, suppliers or
other parties with whom the Company or any of its affiliates has a business
relationship to cancel or terminate any such business relationship with the
Company or any of its affiliates; and (3) solicit from a customer of the Company
or its affiliates any business which is competing with or related to the
business of the Company or its affiliates, or with the products or services of
the Company or its affiliates.

      (d) No Other Remuneration; No Disparagement. Executive covenants and
agrees that during his employment by the Company he will not directly or
indirectly receive any remuneration from the Company or anyone connected with
the Company except as provided pursuant to the terms of this Agreement or
otherwise approved by the Board of Directors in writing. Executive further
covenants and agrees that at no time during or after his employment by the
Company will the Executive disparage the Company or any of its Affiliates,
shareholders, directors, officers, employees, or agents.

      (e) Reasonableness of Restrictive Covenants. Executive acknowledges that
the covenants contained in the preceding subsections of this Section 8 are
reasonable in the scope of the activities restricted, the geographic area
covered by the restrictions, and the duration of the restrictions, and that such
covenants are reasonably necessary to protect the Company's legitimate interests

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in its Confidential Information and in its relationships with its employees,
customers and suppliers. Executive further acknowledges such covenants are
essential elements of this Agreement and that, but for such covenants, the
Company would not have entered into this Agreement.

      9. Company Property. All records, files, lists, including computer
generated lists, drawings, documents, equipment and similar items related to the
Company's business that Executive shall prepare or receive from the Company
shall remain the Company's sole and exclusive property. Executive will not copy
or cause to be copied, print out, or cause to be printed out any software,
documents or other materials originating with or belonging to the Company other
than in connection with performing his duties. Upon termination of his
employment with the Company, Executive shall promptly return to the Company all
property of the Company in his possession or control and will not retain in his
possession or control any software, documents or other materials originating
with or belonging to the Company.

      10. Intellectual Property. The Company has hired Executive to work full
time so anything Executive produces during the period of his employment with the
Company and applicable to the business of the Company is the property of the
Company. Any writing, invention, design, system, process, development or
discovery conceived, developed, created or made by Executive, alone or with
others, during the period of his employment with the Company and applicable to
the business of the Company, whether or not patentable, registerable or
copyrightable, shall become the sole and exclusive property of the Company.
Executive shall disclose the same promptly and completely to the Company, and
shall, during the period of his employment with the Company, and any time and
from time to time thereafter, (1) execute all documents reasonably requested by
the Company for the purpose of vesting in the Company the entire right, title
and interest in and to the same, (2) execute all documents reasonably requested
by the Company for filing such applications for and procuring all patents,
trademarks, service marks or copyrights as the Company, in its sole discretion,
may desire to prosecute, and (3) give the Company all assistance it may
reasonably require, including the giving of testimony in any suit, action,
investigation or other proceeding, in order to obtain, maintain, and protect the
Company's right therein and thereto. If such assistance is requested after
Executive's employment has terminated, the Company shall pay Executive
reasonable compensation in respect of, and reimburse Executive for Executive's
reasonable expenses incurred in connection with, rendering such assistance and
performing such acts. Executive shall not have or claim any right, title or
interest in any trade name, trademark, copyright or other similar rights
belonging to or used by the Company.

      11. Litigation Assistance. Executive will cooperate with the Company,
during the term of his employment and thereafter by making himself reasonably
available to testify on behalf of the Company or any subsidiary or affiliate of
the Company in any action, suit, or proceeding, whether civil, criminal,
administrative, or investigative, and to reasonably assist the Company or any
such subsidiary or affiliate in any such action, suit, or proceeding by
providing information and meeting and consulting with the Board or its
representatives or counsel, or representatives or counsel to the Company or any
such subsidiary or affiliate, as reasonably requested; provided, however, that
the same does not materially interfere with his then current professional
activities. The Company will reimburse Executive for all expenses reasonably
incurred by him in connection with his provision of testimony or assistance.

      12. Severability and Enforcement.

      (a) If any one or more of the provisions (or portions thereof) of this
Agreement shall for any reason be held by a final determination of a court of
competent jurisdiction to be invalid, illegal, or unenforceable in any respect,
such invalidity, illegality or unenforceability shall not affect any other
provisions (or portions of the provisions) of this Agreement, and the invalid,
illegal or unenforceable provisions shall be deemed replaced by a provision that
is valid, legal and enforceable and that comes closest to expressing the
intention of the parties hereto.

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      (b) Without limiting the generality of Section 12(a), to the extent that
any court shall hold that any of the covenants set forth in Section 8 are
unenforceable because they are unreasonable as to scope and/or duration, then
the parties intend that such covenant(s) be reduced in scope and/or duration to
the extent required to be held enforceable.

      (c) Executive confirms and agrees that only a monetary remedy for a breach
of any of the covenants set forth in Section 8 would be inadequate, and may be
impracticable and difficult to prove, and further agrees that any such breach
would cause the Company irrevocable harm and damage. Accordingly, Executive
hereby specifically agrees that Company shall be entitled to temporary and
permanent injunctive relief without the necessity of proving actual damages as a
result of any material breach of Section 8 by Executive.

      13. Resolution of Disputes.

      (a) Agreement to Arbitrate; Injunctive Relief. THE PARTIES HERETO AGREE
THAT ANY CLAIM, DEMAND, DISPUTE, ACTION OR CAUSE OF ACTION ARISING UNDER OR
RELATING TO THIS AGREEMENT, WHETHER SOUNDING IN CONTRACT OR TORT OR OTHERWISE
(COLLECTIVELY, THE "PARTIES' DISPUTES"), SHALL BE DECIDED BY ARBITRATION
PURSUANT TO THE NATIONAL RULES FOR THE RESOLUTION OF EMPLOYMENT DISPUTES OF THE
AMERICAN ARBITRATION ASSOCIATION ("AAA RULES") AS MODIFIED HEREBY, AND THAT ANY
PARTY TO THIS AGREEMENT MAY FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS
AGREEMENT INCLUDING THIS SECTION WITH THE AMERICAN ARBITRATION ASSOCIATION (THE
"AAA") AS WRITTEN EVIDENCE OF THE AGREEMENT OF THE PARTIES TO SO ARBITRATE. THE
PARTIES HERETO ACKNOWLEDGE THAT THEY HAVE HAD THE OPPORTUNITY TO CONSULT WITH
COUNSEL REGARDING THIS SECTION, THAT THEY FULLY UNDERSTAND ITS TERMS, CONTENT
AND EFFECT, AND THAT THEY VOLUNTARILY AND KNOWINGLY AGREE TO THE TERMS OF THIS
SECTION AND AGREE TO ARBITRATE ALL PARTIES' DISPUTES.

      (b) Any arbitration pursuant to this Agreement shall take place in Los
Angeles, California, before a panel of three commercially experienced
arbitrators appointed in accordance with the AAA Rules or, if the parties to the
arbitration agree, a single retired judge. Notice of any demand for arbitration
shall be provided in writing to the other party and to the AAA (the "Arbitration
Notice"). For the purposes of this Agreement, an arbitration shall be deemed to
have been commenced at such time as the Arbitration Notice has been delivered to
all the other parties pursuant to the provisions hereof. The parties shall be
entitled to discovery in conjunction with such arbitration (with the scope of
discovery to be co-extensive with discovery rights applicable to an arbitration
pursuant to California Code of Civil Procedure 1280 et seq.). Any award rendered
by the arbitrators (or, if applicable, retired judge) shall be final and may be
enforced in the Superior Court for the State of California for the County of Los
Angeles. Each party shall pay half of the fees and expenses of the arbitrators.

      (c) Notwithstanding any other provision of this Section or any other
provision of this Agreement, any party hereto may bring an action for injunctive
or other extraordinary relief pursuant to Section 1281.8 of the California Code
of Civil Procedure based upon a breach by another party hereto of this
Agreement.

      14. Indemnification. To the extent permitted by its Certificate of
Incorporation and By-laws and subject to applicable law, the Company will
indemnify, defend and hold Executive harmless from and against any claim,
liability or expense (including reasonable attorneys' fees) made against or

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incurred by Executive as a result of his employment with the Company or any
subsidiary or other affiliate of the Company, including service as an officer or
director of the Company or any subsidiary or other affiliate of the Company.

      15. Assignment; Binding Nature. The services and duties to be performed by
Executive hereunder are personal and may not be assigned. This Agreement shall
be binding upon and inure to the benefit of the Company, its successors and
assigns and Executive and his heirs and representatives.

      16. No Impediment to Agreement. Executive covenants that except as
otherwise disclosed herein, he is not, as of the date hereof, and will not be,
during the period of his employment hereunder, employed under contract, oral or
written, by any other person, firm or entity, and is not and will not be bound
by the provisions of any other restrictive covenant or confidentiality
agreement, and is not aware of any other circumstance or condition (legal,
health or otherwise) which would constitute an impediment to, or restriction
upon, his ability to enter into this Agreement and to perform the duties and
responsibilities of his employment hereunder.

      17. Amendment or Waiver. No provision in this Agreement may be amended
unless such amendment is agreed to in writing and signed by Executive and an
authorized officer of the Company. Except as set forth herein, no delay or
omission to exercise any right, power or remedy accruing to any party shall
impair any such right, power or remedy or shall be construed to be a waiver of
or an acquiescence to any breach hereof. No waiver by either party of any breach
by the other party of any condition or provision contained in this Agreement to
be performed by such other party shall be deemed a waiver of a similar or
dissimilar condition or provision at the same or any prior or subsequent time.
Any waiver must be in writing and signed by Executive or an authorized officer
of the Company, as the case may be.

      18. Survivorship. The respective rights and obligations of the parties
hereunder shall survive any termination of Executive's employment to the extent
necessary to the intended preservation of such rights and obligations.

      19. Governing Law. This Agreement shall be governed by and construed and
interpreted in accordance with the laws of California without reference to
principles of conflict of laws.

      20. Notices. Any notice given to a party shall be in writing and shall be
deemed to have been given when delivered personally or sent by certified or
registered mail, postage prepaid, return receipt requested, or express mail to
the recipient at his or its last known address.

      21. Withholding. Employer may deduct and withhold from the payments to be
made to Employee hereunder any amounts required to be deducted and withheld by
Employer under the provisions of any statute, law, regulation or ordinance now
or hereafter enacted.

      22. Entire Agreement. This Agreement contains the entire understanding and
agreement between the parties concerning the subject matter hereof and
supersedes all prior agreements, understandings, discussions, negotiations and
undertakings, whether written or oral, between the parties with respect thereto.

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      IN WITNESS WHEREOF, the undersigned have executed this Agreement on the
date first above written.

                                     RONCO CORPORATION

                                     By:      /s/ A. Emerson Martin
                                              -----------------------------
                                     Date:    _____________________________

                                     EVAN J. WARSHAWSKY

                                     By:      /s/ Evan J. Warshawsky
                                              -----------------------------
                                     Date:    _____________________________

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                                   Schedule I

                          Private Placement Memorandum

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                                   Schedule II

                       Restricted Stock Purchase AgreementTRANSITION SERVICES AGREEMENT

      This TRANSITION SERVICES AGREEMENT, dated as of June 30, 2005, is entered
into by and among Ronco Inventions, LLC, a California limited liability company
("Inventions"), Popeil Inventions, Inc., a Nevada corporation ("Popeil Inc."),
and RP Productions, Inc. ("RP") (Inventions, Popeil Inc. and RP being
collectively referred to herein as "Corporate Sellers") and Ronco Marketing
Corporation, a Delaware corporation ("Purchaser").

                                   BACKGROUND

      A. Corporate Sellers and Purchaser, together with other parties, have
entered into an Asset Purchase Agreement, dated December 10, 2004, as amended
and supplemented to the date hereof (the "Asset Purchase Agreement"), pursuant
to which Purchaser has agreed to purchase from Corporate Sellers and from
certain other seller parties certain assets of the business of Corporate Sellers
as set forth in the Asset Purchase Agreement.

      B. In connection with the Asset Purchase Agreement, Corporate Sellers and
Purchaser desire to enter into this Agreement to set forth their mutual
understanding and agreement concerning the handling and transfer to Purchaser of
certain amounts on deposit from time to time after the Closing in certain bank
accounts of Corporate Sellers maintained at Mellon 1st Business Bank, N.A.
("Mellon Bank") all as provided herein.

      C. All capitalized terms not otherwise defined herein shall have the
meanings given such terms in the Asset Purchase Agreement.

                                    AGREEMENT

      In consideration of the mutual covenants contained herein, and for other
good and valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties agree as follows:

      1. Cash in Seller Accounts. Until all checks or other debits written or
initiated prior to the Closing against amounts in the accounts of Corporate
Sellers at Mellon Bank listed on Schedule A hereto (the "Seller Accounts") have
cleared, but in no event later than August 15, 2005 (the period from the Closing
to August 15, 2005 being referred to as the "Transition Period"), Corporate
Sellers shall (i) maintain the existence of the Seller Accounts, (ii) permit
such uncleared checks or debits to clear or otherwise be processed through the
Seller Accounts in the ordinary course, and (iii) provide Purchaser with weekly
reports of the amounts on deposit in the Seller Accounts and the withdrawals
from such accounts with respect to such checks or debits. Purchaser and its
representatives shall not access the Seller Accounts or withdraw any amounts on
deposit in such accounts during the Transition Period. At the conclusion of the
Transition Period, Corporate Sellers shall cause all amounts remaining on
deposit in the Seller Accounts, less (a) the amount (if any) necessary to cover
any such checks or debits that have not cleared as of such time and (b) the
amount of any Collateral (as defined below) that is subject to a security
interest in favor of Mellon Bank as of such time, to be transferred to
Purchaser, as reasonably directed by Purchaser and at Purchaser's sole cost and

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expense. Purchaser shall promptly reimburse Corporate Sellers for all costs
associated with the Seller Accounts incurred during the Transition Period.

      2. Collateral for Letters of Credit. Purchaser acknowledges that, pursuant
to a termination letter dated as of June 29, 2005 from Mellon Bank, Mellon Bank
has retained a security interest in $150,616.96 (the "Collateral") as collateral
for certain letters of credit, and such Collateral is and may continue to be on
deposit in one or more of the Seller Accounts. Notwithstanding anything to the
contrary in this Agreement, Corporate Sellers shall not be required to deliver
the Collateral to Purchaser until such time as Mellon Bank has acknowledged in
writing that it has released all of its interest in and to such Collateral. Upon
such release, Corporate Sellers shall use commercially reasonable efforts to
arrange for the transfer of such Collateral to Purchaser, as reasonably directed
by Purchaser and at Purchaser's sole cost and expense.

      3. Post-Closing Deposits to Seller Accounts. During the Transition Period,
to the extent any additional amounts are deposited into the Seller Accounts as a
result of or with respect to operations of the Purchaser, whether by automatic
deposit of credit card payments resulting from sales by Purchaser or otherwise,
(the "Deposits"), Corporate Sellers shall use commercially reasonable efforts to
arrange for the transfer of such Deposits to Purchaser, as reasonably directed
by Purchaser and at Purchaser's sole cost and expense, within one Business Day
of the date each such Deposit was made.

      4. Establishment of Bank Accounts. As promptly as practicable following
the Closing, but in any event within 15 days of the Closing, Purchaser shall
establish accounts for its operations in its own name at one or more financial
institutions, including but not limited to accounts into which automatic
deposits of credit card payments may be made, and shall arrange for all deposits
being made or otherwise directed to the Seller Accounts to be made to such
accounts of Purchaser, such that no further Deposits relating to Purchaser or
its business shall be made to the Seller Accounts after the Transition Period.

      5. Further Assurances. During the Transition Period, each of Corporate
Sellers and Purchaser shall cooperate with each other, and take such further
actions and do such additional things, as may reasonably necessary in order to
effectuate the agreements herein.

      6. Miscellaneous.

      (a) This Agreement, and all rights and obligations hereunder, shall not
      be assigned by any of the parties hereto to any third party, by
      operation of law or otherwise, without the prior written consent by the
      other parties. Any permitted assignment shall be subject to and
      conditioned on the issuance of any governmental validations,
      authorizations, licenses or rulings then required under applicable law
      in connection with such assignment.

      (b) All notices required or permitted by this Agreement shall be given
      in accordance with the terms of the Asset Purchase Agreement.

      (c) Subject to paragraph (h) of this Section, this Agreement
      constitutes the entire agreement of the parties with respect to the
      subject matter hereof.

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      (d) The validity, construction and performance of this Agreement shall
      be governed by and interpreted in accordance with the laws of the State
      of California.

      (e) This Agreement shall not be deemed or construed to be modified,
      amended, rescinded, cancelled or waived, in whole or in part, except by
      written amendment signed by the parties hereto.

      (f) The waiver, express or implied, by any of the parties hereto of any
      right hereunder or of any failure to perform or breach hereof by the
      other party shall not constitute or be deemed a waiver of any other
      right hereunder or of any other failure to perform or breach hereof by
      such other party(s), whether of a similar or dissimilar nature.

      (g) In the event that any of the terms of this Agreement are in
      conflict with any rule of law or statutory provision or are otherwise
      unenforceable under the laws or regulations of any government or
      subdivision thereof, such terms shall be deemed stricken from this
      Agreement, but such invalidity or unenforceability shall not invalidate
      any of the other terms of this Agreement and this Agreement shall
      continue in force.

      (h) Notwithstanding anything herein, if any provision of this Agreement
      shall be in conflict with or in contravention of any term or provision
      of the Asset Purchase Agreement, then such term or provision of the
      Asset Purchase Agreement shall govern and control, and nothing herein
      shall be deemed to alter, modify, limit, override or in any way affect
      any term, condition or provision of the Asset Purchase Agreement.

      (i) Any dispute arising out of or relating to this Agreement shall be
      resolved in accordance with the procedures set forth in Section 11.10
      of the Asset Purchase Agreement, which section shall be incorporated
      herein by reference. In the event of any arbitration or other action
      for the breach of this Agreement or misrepresentation by any party, the
      prevailing party in such arbitration or other action shall be entitled,
      in addition to all other relief, to reasonable attorneys' and experts'
      fees relating to such arbitration or other action, including attorneys'
      and experts' fees incurred in any proceeding to compel arbitration. The
      non-prevailing party shall be responsible for all costs of the
      arbitration or litigation, including but not limited to, the
      arbitration fees, court reporter fees, and other fees and costs.

      (j) This Agreement may be executed in counterparts, each of which shall
      be deemed an original, but which together shall constitute one and the
      same instrument.

                  [remainder of page intentionally left blank]

                                       3
<PAGE>

      IN WITNESS WHEREOF, the parties have caused this Agreement to be duly
executed as of the day and year first above written.

                                         CORPORATE SELLERS:

                                         RONCO INVENTIONS, LLC

                                         By:
                                             ---------------------------------
                                              Name:
                                              Title:

                                         POPEIL INVENTIONS, INC.

                                         By:
                                             ---------------------------------
                                              Name:
                                              Title:

                                         RP PRODUCTIONS, INC.

                                         By:
                                             ---------------------------------
                                              Name:
                                              Title:

                                         PURCHASER:

                                         RONCO MARKETING CORPORATION

                                         By:
                                             ---------------------------------
                                              Name:
                                              Title:

                                    S-1                      Transition Services
                                                                       Agreement

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