Document:

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                                                                   Exhibit 10(t)

                         EXECUTIVE SEVERANCE AGREEMENT
                         -----------------------------

          This EXECUTIVE SEVERANCE AGREEMENT (the "Agreement"), is made as of
August 21, 2000, by and between ADVO, Inc. (the "Company") and Beth L. Bronner
(the "Executive").

RECITALS:
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     A.   The Executive is an executive of the Company and has made and is
expected to continue to make major contributions to the short- and long-term
profitability, growth, and financial strength of the Company;

     B.   The Company recognizes that the possibility of a Change of Control (as
hereafter defined) exists;

     C.   The Company desires to assure itself of both present and future
continuity of its management and desires to establish certain severance benefits
for key executive officers of the Company, including the Executive, applicable
in the event of a Change of Control; and

     D.   The Company wishes to aid in assuring that such executives are not
practically disabled from discharging their duties in respect of a proposed or
actual transaction involving a Change of Control.

     NOW, THEREFORE, the Company and the Executive agree as follows:

     1.   Certain Defined Terms: In addition to terms defined elsewhere herein,
          ---------------------
the following terms have the following meanings when used in this Agreement with
initial capital letters:

          (a)  "Affiliate" means (i) each entity in which the Company, alone or
together with one or more other Affiliates of the Company, owns not less than
80% of the then outstanding voting securities or, for any entity that is not a
corporation, at least 80% of the then-outstanding capital interests of such
entity and (ii) any additional entity which is deemed by action of the Board to
be an Affiliate for the purposes of this Agreement.

          (b)  "Base Pay" means the executive's annual aggregate fixed base
salary from the Company at the time in question.

          (c)  "Board" means the Board of Directors of the Company.

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          (d)  "Change in Control" means the occurrence during the Term of any
of the following events:

(i)   Any Person (other than the Company, any trustee or other fiduciary holding
securities under any employee benefit plan of the Company, or any company owned,
directly or indirectly, by the stockholders of the Company immediately prior to
the occurrence with respect to which the evaluation is being made in
substantially the same proportions as their ownership of the common stock of the
Company) acquires securities of the Company and immediately thereafter is the
Beneficial Owner (except that a Person shall be deemed to be the Beneficial
Owner of all shares that any such Person has the right to acquire pursuant to
any agreement or arrangement or upon exercise of conversion rights, warrants or
options or otherwise, without regard to the sixty day period referred to in Rule
13d-3 under the Exchange Act), directly or indirectly, of securities of the
Company representing 30% or more of the combined voting power of the Company's
then outstanding securities (except that an acquisition of securities directly
from the Company shall not be deemed an acquisition for purposes of this clause
(i));

(ii)  During any period of two consecutive years, individuals who at the
beginning of such period constitute the Board, and any new director (other than
a director designated by a person who has entered into an agreement with the
Company to effect a transaction described in clause (i), (iii) or (iv) of this
paragraph) whose election by the Board or nomination for election by the
Company's stockholders was approved by a vote of at least two-thirds of the
directors then still in office who either were directors at the beginning of the
two-year period or whose election or nomination for election was previously so
approved by excluding for this purpose any such new director whose initial
assumption of office occurs as a result of either an actual or threatened
election contest (as such terms as used in Rule 14a-11 of Regulation 14A
promulgated under the Exchange Act) or other actual or threatened solicitation
of proxies or consents by or on behalf of an individual, corporation,
partnership, group, associate or other entity or Person other than the Board,
cease for any reason to constitute at least a majority of the Board;

(iii) The consummation of a merger or consolidation of the Company with any
other entity, other than (i) a merger or consolidation which would result in the
voting securities of the Company outstanding immediately prior thereto
continuing to represent (either by remaining outstanding or by being converted
into voting securities of the surviving or resulting entity) more than 50% of
the combined voting power of the surviving or resulting entity outstanding
immediately after such merger or consolidation or (ii) a merger or consolidation
in which no premium is intended to be paid to any shareholder participating in
the merger or consolidation;

(iv)  The stockholders of the Company approve a plan or agreement for the sale
or disposition of all our substantially all of the consolidated assets of the
Company (other than such a sale or disposition immediately after which such
assets will be owned directly or indirectly by the stockholders of the Company
in substantially the same proportions as

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their ownership of the common stock of the Company immediately prior to such
sale or disposition) in which case the Board shall determine the effective date
of the Change in Control resulting therefrom; or

(v)   any other event occurs which the Board determines, in its discretion,
would materially alter the structure or its ownership.

          (e)  "Cause" means that, prior to any Termination by the Executive
for Good Reason, the Executive shall have:

               (i)   committed an intentional act of fraud, embezzlement, or
theft in connection with the Executive's duties or in the course of his
employment with the Company;

               (ii)  committed intentional wrongful damage to property of the
Company; or

               (iii) intentionally and wrongfully disclosed confidential
information of the Company; and any such act shall have been materially harmful
to the Company.

For the purposes of this Agreement, no act on the part of the Executive shall be
deemed "intentional" if it was due primarily to an error in judgment or
negligence, but shall be deemed "intentional" only if done by the Executive not
in good faith and without reasonable belief that the Executive's action or
omission was in the best interests of the Company.

          (f)  "Date of Termination" means the date of receipt of the Notice of
Termination or any later date specified therein, as the case may be; provided,
however, that if the Executive is Terminated by the Company other than for Cause
or for disability pursuant to Section 2(a) (ii), the Date of Termination will be
the date on which the Executive receives the Notice of Termination from the
Company; and provided further, if the Executive is Terminated by reason of death
or disability pursuant to Section 2(a)(i) or 2(a)(ii), the Date of Termination
will be the last day of the month in which occurs the date of death or the
disability effective date, as the case may be.

          (g)  "Employee Benefits" means the prerequisites, benefits and service
credit for benefits as provided under the plans and programs maintained by the
Company, including, but not limited to, plans and programs which are "employee
benefit plans" under Section 3 (3) of the Employee Retirement Income Security
Act of 1974, as amended, and any amendment or successor, to such plans or
programs (whether insured, funded or unfunded).

          (h)  "Good Reason" means the occurrence of any of the events listed in
Sections 2(b)(i) through 2(b)(vii), inclusive.

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          (i)  "Incentive Pay" means an annual amount equal to the aggregate
annual bonus, in addition to Base Pay, made or to be made in regard to services
rendered in any calendar year or performance period pursuant to any bonus plan
of the Company.

          (j)  "Notice of Termination" means a written notice which (i)
indicates the specific provision in this Agreement relied upon, (ii) sets forth
in reasonable detail the facts and circumstances claimed to provide a basis for
the Termination under the provision so indicated, and (iii) if the effective
date of the Termination is other than the date of receipt of such notice,
specifies the effective date of Termination (which date will not be more than
sixty (60) days after the giving of such notice). The failure by the Executive
to set forth in the Notice of Termination any fact or circumstance which
contributes to a showing that the Executive is entitled to the benefits intended
to be provided by this Agreement will not constitute a waiver of any right of
the Executive hereunder or otherwise preclude the Executive from later asserting
such fact or circumstance in enforcing the Executive's rights hereunder.

          (k)  "Severance Period" means the period of time commencing on the
date of an occurrence of a Change of Control and continuing until the earlier of
(i) the date which is two years following the occurrence of the Change of
Control, and (ii) the Executive's death.

          (l)  "Subsidiary" means an entity, at least a majority of the total
voting power of the then-outstanding voting securities of which is held,
directly or indirectly, by the Company and/or one or more other Subsidiaries or,
for any entity that is not a corporation, at least a majority of the then-
outstanding capital interests of which is so held.

          (m)  "Term" means (A) the period commencing on the date hereof and
ending on the second anniversary of the date hereof; provided, however, that
commencing on the date one year after the date hereof, and on each annual
anniversary of such date (such date and each annual anniversary thereof shall be
hereinafter referred to as the "Renewal Date"), unless previously terminated,
the Term shall be automatically extended so as to terminate two years from such
Renewal Date, unless at least sixty (60) days prior to the Renewal Date the
Company shall give notice to the Executive that the Term shall not be so
extended, (B) if, prior to a Change of Control, for any reason the Executive is
Terminated or Terminates, thereupon without further action the Term shall be
deemed to have expired and this Agreement will immediately terminate and be of
no further effect, and (C) in the event of a Change of Control, the Term will,
without further action, be considered to terminate at the expiration of the
Severance Period.

          (n)  "Terminate" and correlative terms mean the termination of the
Executive's employment with the Company and any Affiliate or Subsidiary.

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          (o)  "Warburg" means Warburg, Pincus Capital Partners, L.P., and/or
any of its affiliates.

     2.   Termination Following a Change of Control: (a) If, during the
          -----------------------------------------
Severance Period, the Executive is Terminated, the Executive will be entitled to
the benefits provided by Sections 3 and 4 unless such termination is by reason
of one or more of the following events:

               (i)   The Executive's death;

               (ii)  The permanent and total disability of the Executive as
defined in any long term disability plan of the Company, applicable to the
Executive, as in effect immediately prior to the Change of Control;

               (iii) Cause; or

               (iv)  The Executive's voluntary Termination in circumstances in
which Good Reason does not exist.

          (b)  In the event of the occurrence of a Change of Control, the
Executive may Terminate during the Severance Period with the right to severance
compensation as provided in Sections 3 and 4 upon the occurrence of one or more
of the following events (regardless of whether any other reason, other than
Cause as herein above provided, for Termination exists or has occurred,
including without limitation other employment):

               (i)   An adverse change in the nature or scope of the
authorities, powers, functions, responsibilities, or duties attached to the
position with the Company; which the Executive held immediately prior to the
Change of Control;

               (ii)  A reduction in the Executive's Base Pay as in effect
immediately prior to any Change of Control, or as it may have been increased
from time to time thereafter;

               (iii) Any failure by the Company to continue in effect any plan
or arrangement providing Incentive Pay in which the Executive is participating
at the time of a Change of Control (or any other plans or arrangements providing
substantially similar benefits) or the taking of any action by the Company, any
Affiliate or Subsidiary which would adversely affect the Executive's
participation in any such plan or arrangement or reduce the Executive's benefits
under any such plan or arrangement in a manner inconsistent with the practices
of the Company prior to the Change of Control;

               (iv)  Any failure by the Company to continue in effect any
Employee Benefits in which the Executive is participating at the time of a
Change of Control (or any other plans or arrangements providing the Executive
with substantially similar benefits) or the taking of any action by the Company,
an Affiliate or Subsidiary

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which would adversely affect the Executive's participation in or materially
reduce the Executive's benefits under any Employee Benefits or deprive the
Executive of any material fringe benefit enjoyed by the Executive at the time of
a Change of Control;

               (v)   The liquidation, dissolution, merger, consolidation, or
reorganization of the Company or transfer of all or substantially all of its
business and/or assets, unless the successor or successors (by liquidation,
merger, consolidation, reorganization, transfer, or otherwise) to which all or a
significant portion of its business and/or assets have been transferred
(directly or by operation of law) assumed all duties and obligations of the
Company under this Agreement pursuant to Section 9;

               (vi)  Without limiting the generality or effect of the foregoing,
any material breach of this Agreement by the Company or any successor thereto;
or

               (vii) Any action by the Company which causes the Executive's
services to be performed at a location which is more than thirty five (35) miles
from the location where the Executive was employed immediately preceding the
date of the Change of Control.

          (c)  Any Termination will be communicated by Notice of Termination
hereto given in accordance with Section 10 of this Agreement.

     3.   Severance Compensation: (a) If, following the occurrence of a Change
          ----------------------
of Control, the Executive is Terminated by the Company during the Severance
Period other than in the circumstances set forth in Section 2 (a) (i), 2 (a)
(ii), or 2 (a) (iii), or if the Executive Terminates for Good Reason:

               (i)   The Company will pay to the Executive in a lump sum in cash
within five (5) business days after the later of the date on which the Company
receives the determination of the Accounting Firm required in Section 4 hereof
or the Date of Termination the aggregate of the amount (the "Severance Payment")
equal to two times the sum of (A) the Executive's Base Pay at the highest rate
in effect at any time within the 90-day period preceding the date the Notice of
Termination was given or, if higher, at the highest rate in effect at any time
within the 90-day period preceding the date of the first occurrence of a Change
of Control, and (B) an amount equal to the greatest amount of Incentive Pay
received by the Executive during any calendar year or portion thereof from and
including the third calendar year prior to the first occurrence of a Change of
Control; and

               (ii)  For the period of two years from the Date of Termination,
the Executive shall be eligible for participation in and shall receive all
benefits under such benefit plans, practices, policies and programs of the
Company that provide medical, prescription dental, or life insurance coverage,
with the costs of such participation to be paid by the Company to the same
extent as prior to the Executive's Termination. In the event that such continued
participation is not allowed under the terms and provisions of

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such plans or programs, then in lieu thereof, the Company shall acquire
individual insurance policies providing comparable coverage for the Executive;
provided that if any such individual coverage is unavailable, the Company shall
pay to the Executive an amount equal to the contributions that would have been
made by the Company for such coverage on the Executive's behalf if the Executive
had remained in the employ of the Company for the period referred to in the
preceding sentence.

          (b)  There will be no right of set-off or counter-claim in respect of
any claim, debt, or obligation against any payment to or benefit for the
Executive provided for in this Agreement.

          (c)  Without limiting the rights of the Executive at law or in equity,
if the Company fails to make any payment or provide any benefit required to be
made or provided under this Agreement (including under this Section 3 or Section
6) on a timely basis, the Company will pay interest on the amount or value
thereof at an annualized rate of interest equal to the so-called composite
"prime rate" as quoted from time to time during the relevant period in the
Northeast Edition of The Wall Street Journal. Such interest will be payable as
                     -----------------------
it accrues on demand. Any change in such prime rate will be effective on and as
of the date of such change.

          (d)  Notwithstanding any other provision hereof, the parties,
respective rights and obligations under this Section 3 and under Sections 4 and
6 will survive any termination or expiration of this Agreement following a
Change of Control or any Termination following a Change of Control for any
reason whatsoever.

     4.   Excise and Other Taxes. The Executive shall bear all expense of, and
          ----------------------
be solely responsible for, all federal, state, local or foreign taxes due with
respect to any payment received hereunder, including, without limitation, any
excise tax imposed by Section 4999 of the Internal Revenue Code of 1986, as
amended (the Code); provided, however, that all payments under this Agreement
shall be reduced to the extent necessary so that no portion thereof shall be
subject to the excise tax imposed by Section 4999 of the Code but only if, by
reason of such reduction, the net after-tax benefit received by the Executive
shall exceed the net after-tax benefit received by the Executive if no such
reduction was made. For purposes of this Section 4, "net after-tax benefit"
shall mean (i) the total of all payments and the value of all benefits which the
Executive receives or is then entitled to receive from the Company that would
constitute "parachute payments" within the meaning of Section 280G of the Code,
less (ii) the amount of all federal, state and local income taxes payable with
respect to the foregoing calculated at the maximum marginal income tax rate for
each year in which the foregoing shall be paid to the Executive (based on the
rate in effect for such year as set forth in the Code as in effect at the time
of the first payment of the foregoing), less (iii) the amount of excise taxes
imposed with respect to the payments and benefits described in (i) above by
Section 4999 of the Code. The foregoing determination will be made by a
nationally recognized accounting firm (the "Accounting Firm") selected by the
Executive and reasonably acceptable to the Company (which may be, but will not
be required to be, the Company's

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independent auditors). The Executive will direct the Accounting Firm to submit
its determination and detailed supporting calculations to both the Company and
the Executive within fifteen (15) days after the Date of Termination. If the
Accounting Firm determines that such reduction is required by this Section 4,
the Company shall pay such reduced amount to the Executive in accordance with
Section 3 (a). If the Accounting Firm determines that no reduction is necessary
under this Section 4, it will, at the same time as it makes such determination,
furnish the Company and the Executive an opinion that the Executive will not be
liable for any excise tax under Section 4999 of the Code. The Company and the
Executive will each provide the Accounting Firm access to and copies of any
books, records, and documents in the possession of the Company or the Executive,
as the case may be, reasonably requested by the Accounting Firm, and otherwise
cooperate with the Accounting Firm in connection with the preparation and
issuance of the determinations and calculations contemplated by this Section 4.
The fees and expenses of the Accounting Firm for its services in connection with
the determinations and calculations contemplated by this Section 4 will be borne
by the Company.

     5.   No Mitigation Obligation: The Company hereby acknowledges that it
          ------------------------
will be difficult, and may be impossible, for the Executive to find reasonably
comparable employment following the Date of Termination. The payment of the
severance compensation by the Company to the Executive in accordance with the
terms of this Agreement will be liquidated damages, and the Executive will not
be required to mitigate the amount of any payment provided for in this Agreement
by seeking other employment or otherwise, nor will any profits, income,
earnings, or other benefits from any source whatsoever create any mitigation,
offset, reduction, or any other obligation on the part of the Executive
hereunder or otherwise.

     6.   Legal Fees and Expenses: If the Company has failed to comply with any
          -----------------------
of its obligations under this Agreement or in the event that the Company or any
other person takes or threatens to take any action to declare this Agreement
void or unenforceable, or institutes any litigation or other action or
proceeding designed to deny, or to recover from, the Executive the benefits
provided or intended to be provided to the Executive hereunder, the Company
irrevocably authorizes the Executive from time to time to retain counsel of the
Executive's choice, at the expense of the Company, to advise and represent the
Executive in connection with any such interpretation, enforcement, or defense,
including without limitation the initiation or defense of any litigation or
other legal action, whether by or against the Company or any member of the
Board, officer, stockholder, or other person or entity affiliated with the
Company, in any jurisdiction. The Company will pay and be solely financially
responsible for any and all attorneys' and related fees and expenses incurred by
the Executive in connection with such litigation.

     7.   Employment Rights: Nothing expressed or implied in this Agreement will
          -----------------
create any right or duty on the part of the Company or the Executive to have the
Executive remain in the employment of the Company, or any Affiliate or
Subsidiary prior to or following any Change of Control.

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     8.   Withholding of Taxes: The Company may withhold from any amounts
          --------------------
payable under this Agreement all federal, state, city, or other taxes as the
Company is required to withhold pursuant to any law or government regulation or
ruling.

     9.   Successors and Binding Agreement: (a) The Company will require any
          --------------------------------
successor (whether direct or indirect, by purchase, merger, consolidation,
reorganization, or otherwise) to all or substantially all of the business and/or
assets of the Company, by agreement in form and substance satisfactory to the
Executive, expressly to assume and agree to perform this agreement in the same
manner and to the same extent the Company would be required to perform if no
such succession had taken place. This Agreement will be binding upon and inure
to the benefit of the Company and any successor to the Company, including,
without limitation, any persons acquiring directly or indirectly all or
substantially all of the business and/or assets of the Company, whether by
purchase, merger, consolidation, reorganization, or otherwise (and such
successor will thereafter be deemed the "Company" for the purposes of this
Agreement), but will not otherwise be assignable, transferable, or delegable by
the Company.

          (b)  This Agreement will inure to the benefit of and be enforceable by
the Executive's personal or legal representatives, executors, administrators,
successors, heirs, distributees, and/or legatees.

          (c)  This Agreement is personal in nature and neither of the parties
hereto will, without the consent of the other, assign, transfer, or delegate
this Agreement or any rights or obligations hereunder except as expressly
provided in Sections 9 (a) and 9 (b). Without limiting the generality or effect
of the foregoing, the Executive's right to receive payments hereunder will not
be assignable, transferable, or delegable, whether by pledge, creation of a
security interest, or otherwise, other than by a transfer by will or by the laws
of descent and distribution and, in the event of any attempted assignment or
transfer contrary to this Section 9 (c), the Company will have no liability to
pay any amount so attempted to be assigned, transferred, or delegated.

     10.  Notices: For all purposes of this Agreement, all communications,
          -------
including, without limitation, notices, consents, requests, or approvals,
required or permitted to be given hereunder will be in writing and will be
deemed to have been duly given when hand delivered or dispatched by electronic
facsimile transmission (with receipt thereof orally confirmed), or two business
days after having been mailed by United States registered or certified mail,
return receipt requested, postage prepaid, or one business day after having been
sent by a nationally recognized overnight courier service addressed to the
Company (to the attention of the General Counsel of the Company) at its
principal Executive office and to the Executive at the Executive's principal
residence, or to such other address as any party may have furnished to the other
in writing and in accordance herewith, except that notices of changes of address
will be effective only upon receipt.

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     11.  Governing Law: The validity, interpretation, construction, and
          -------------
performance of this Agreement will be governed by and construed in accordance
with the substantive laws of the State of Connecticut, without giving effect to
the principles of conflict of laws of such State, to the extent not preempted by
applicable federal law.

     12.  Validity: If any provision of this Agreement or the application of any
          --------
provision hereof to any person or circumstances is held invalid, unenforceable,
or otherwise illegal, the remainder of this Agreement and the application of
such provision to any other person or circumstances will not be affected, and
the provision so held to be invalid, unenforceable, or otherwise illegal will be
reformed to the extent (and only to the extent) necessary to make it
enforceable, valid, or legal.

     13.  Non-Exclusivity of Rights: Nothing in this Agreement will prevent or
          -------------------------
limit the Executive's present or future participation in any benefit, bonus,
incentive, or other plan or program provided by the Company or any Affiliate or
Subsidiary for which the Executive may qualify, nor will this Agreement in any
manner limit or otherwise affect such rights as the Executive may have under any
stock option or other agreements with the Company or any Affiliate or
Subsidiary. Amounts or benefits which are vested or which the Executive is
otherwise entitled to receive under any plan or program of the Company at or
subsequent to the Date of Termination will be payable in accordance with such
plan or program, except as otherwise expressly provided in this Agreement;
provided, however, that any amounts received by the Executive pursuant to this
Agreement shall be in lieu of any benefits which the Executive is entitled to
receive or may become entitled to receive under any reduction-in-force or
severance pay plan or practice which the Company now has in effect or may
hereafter put into effect, any other benefits to which the Executive may be
entitled under any individual agreement of employment with the Company which
would provide a benefit to the Executive upon the occurrence of a Change of
Control of the Company, and any severance benefits required under federal or
state law to be paid to the Executive.

     14.  Miscellaneous: (a) No provision of this Agreement may be modified,
          -------------
waived, or discharged unless such waiver, modification, or discharge is agreed
to in writing signed by the Executive and the Company. No waiver by either party
hereto at any time of any breach by the other party hereto or compliance with
any condition or provision of this Agreement to be performed by such other party
will be deemed a waiver of similar or dissimilar provisions or conditions at the
same or at any prior or subsequent time. No agreements or representations, oral
or otherwise, express or implied with respect to the subject matter hereof have
been made by either party which are not set forth expressly in this Agreement.
References to Sections are to references to Sections of this Agreement.

          (b)  The Executive and the Company acknowledge that this Agreement
supersedes any other agreement between them concerning the subject matter
hereof.

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          IN WITNESS WHEREOF, the parties have caused this Agreement to be duly
executed and delivered as of the date first above written.

                              ADVO, Inc.

                                By /s/ GARY M. MULLOY
                                   ---------------------------------
                                       Gary M. Mulloy

                                   /s/ BETH L. BRONNER
                                   ---------------------------------
                                       Beth L. Bronner

                                       11<PAGE>

                                                                   Exhibit 10(u)

                             EMPLOYMENT AGREEMENT

     AGREEMENT made as of the 21st day of August, 2000, by and between ADVO,
Inc., a Delaware corporation (the "Company"), and Beth Bronner (the "Employee").

                                   RECITALS

     A.   The Employee has valuable knowledge, experience, and abilities which
the Company requires for the conduct of its business, and the Company desires to
employ the Employee as an officer of the Company and to obtain the benefit of
Employee's knowledge, experience and abilities.

     B.   The Employee is willing to serve as an officer of and be employed by
the Company.

     NOW, THEREFORE, in consideration of the mutual covenants herein contained,
the parties agree as follows:

          1.   Position and Responsibilities.
               -----------------------------

          1.1  As of the date of this Agreement, the Company shall employ and
the Employee shall serve the Company in an executive capacity as President and
Chief Operating Officer of the Company, reporting to the Chief Executive
Officer.

          1.2  During the Employment Period (as defined below), the Employee
shall serve the Company in the capacities described above, devoting her full
time and best efforts to the business and affairs of the Company and the
promotion of its interests, and performing all duties and services on behalf of
the Company necessary to carry out the function of the offices as determined
from time to time.

          2.   Employment Period.
               -----------------

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          2.1  The "Employment Period" shall be the period from August 21, 2000
through August 21, 2003, unless sooner terminated pursuant to Section 2.3 or
terminated by the Employee Severance Agreement (hereinafter "Severance
Agreement").

          2.2  This Agreement will automatically renew every two (2) years, on
the anniversary of the date set forth above, unless the Company gives the
Employee six (6) months' notice prior to a renewal date that it does not intend
to renew the Agreement.

          2.3  Notwithstanding the provisions of Sections 2.1 and 2.2, the
Company shall have the right in its sole discretion, on written notice to the
Employee, to terminate the Employee's employment with or without cause, such
termination to be effective as of the date on which notice is given or as of
such later date otherwise specified in the notice. In the event of the death of
the Employee prior to any other termination of her employment or of the
Employment Period (i) her employment and the Employment Period shall terminate
on the date of her death, and (ii) except as expressly provided in Section 3.3
and 6.1 hereof, the Company shall not have any obligation to pay salary or
provide any benefits under this Agreement to the heirs, estate, executors,
administrators or legal representative of the Employee in respect of any period
after the death of the Employee.

          3.   Compensation.
               ------------

          3.1  The Company shall pay to the Employee for services to be Rendered
by the Employee a salary at the rate of Four Hundred and Fifty Thousand
($450,000) dollars per annum, payable in equal installments no less frequently
than twice monthly. Such salary will be reviewed at least annually, starting in
December, 2001, and may be increased by the Board of Directors of the Company in
its sole discretion. In

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addition the Board of Directors of the Company may award an annual bonus to the
Employee based on a target bonus of 50 percent of her base salary (the "Target
Bonus") in accordance with the Corporate Bonus Plan or plans which the Company
then currently has in effect, starting with Fiscal Year 2001.

          3.2  The Employee shall receive a sign-on bonus within ten days of the
signing of this Agreement of $112,500, to be grossed up to cover taxes.

          3.3  The Employee shall be entitled to participate in, and receive
benefits from, any insurance, medical, disability, or savings plans, stock
options, or other employee benefit of the Company which may be in effect at any
time during the course of her employment by the Company, pursuant to the terms
of the plans, and which shall be generally available to senior executives of the
Company. Participation in stock grant plans other than those grants covered in
paragraph 7 shall start in December 2001. She shall have a vacation entitlement
of five weeks per calendar year, starting in 2001, and a pro-rated vacation
entitlement for 2000.

          4.   Other Activities During and After the Employment Period.
               -------------------------------------------------------

          4.1  During the Employment Period the Employee shall not undertake,
continue, or otherwise engage in any employment, occupation, or business
enterprise other than as provided in Section 1 of this Agreement except that
subject to compliance with the provisions of this Agreement, the Employee may
engage in reasonable activities with respect to personal investments of the
Employee, outside board memberships or any outside activity previously approved
by the Board of Directors of the Company.

          4.2  The Employee shall not at any time during or after the Employment
Period (regardless of the reason for the termination thereof), directly or

                                       3
<PAGE>

indirectly divulge, furnish, use, publish, or make accessible to any person or
entity any Confidential Information (as defined below) except as properly
required in the conduct of the Company's business. Any records of Confidential
Information prepared by the Employee or which come into the Employee's
possession during the Employment Period are and remain the property of the
Company, and upon termination of the Employee's employment all such records and
copies thereof shall be either left with or returned to the Company.

          4.3  The term "Confidential Information" shall mean information
disclosed to the Employee or known, learned, created, or observed by her as a
consequence of or through her employment by the Company which is confidential,
secret, or otherwise not generally known in the relevant trade or industry, and
pertains directly or indirectly to the business activities, products, services,
or processes of the Company, any subsidiary of the Company or any of their
clients, customers or suppliers, including but not limited to information
concerning mailing lists, advertising, sales promotion, publicity, sales data,
research, copy, other printed matter, tear sheets, artwork, photographs, films,
reproductions, layouts, finances, accounting methods, processes, trade secrets,
business plans, postal strategy, client lists and records, potential client
lists, and client billing.

          5.   Post-Employment Activities.
               --------------------------

          5.1  During the Employee's service with the Company, and the period of
one year commencing with the Employee's last compensation payment from the
Company, regardless of the reason for such termination, the Employee shall not
directly or indirectly engage in any business (whether as a lender, guarantor or
otherwise),

                                       4
<PAGE>

represent or otherwise render assistance to any person or entity who or which
competes or intends to compete, or who or which is affiliated (by reason of
common control, ownership, or otherwise) with any other person or entity who or
which competes or intends to compete, directly or indirectly with the business
then conducted by the Company with respect to advertising, whether
electronically, through hand delivery or through mailing services; provided,
however, that the foregoing shall not prevent the Employee from investing in
securities if such class of securities in which the investment is so made is
listed on a national securities exchange or is issued by a company registered
under Section 12(g) of the Securities Exchange Act of 1934, so long as such
investment holdings do not, in the aggregate, constitute more than 1 percent of
the voting stock of any company's securities.

          5.2  The Employee will not, during the period of one year after the
receipt of her last compensation payment from the Company, regardless of the
reason for her termination, hire or offer to hire or entice away, or in any
other manner persuade, either in the Employee's individual capacity or an agent
for another, any officers, employees, or agents of the Company or any subsidiary
to discontinue their relationship with the Company or any subsidiary, nor divert
or attempt to divert from the Company or any subsidiary any business whatsoever
by influencing or attempting to influence any customer or supplier of the
Company or any subsidiary.

          5.3  The Employee acknowledges that she has been employed for her
special talents and thus her leaving the employ of the Company could seriously
hamper the business of the Company. The Employee agrees that the Company shall
be entitled to injunctive relief, in addition to all remedies permitted by law,
to enforce the provisions of

                                       5
<PAGE>

this Section 5. The Employee further acknowledges that her training, experience,
and technical skills are of such breadth that they can be employed to advantage
in other areas which are not competitive with the present business of the
Company and consequently the foregoing obligations will not unreasonably impair
her ability to engage in business activity after the termination of her present
employment.

          6.   Severance Pay.
               -------------

          6.1  Except as otherwise provided in the Severance Agreement, in the
event that the Company terminates the Employment Period prior to August 21,
2003, or any extension thereof, for any reason other than for Cause (as
hereinafter defined), or the Employee terminates her employment as a result of
any of the following reasons (i) without the Employee's consent, the Company
assigns to the Employee duties inconsistent with this present position that
materially diminish the scope of the Employee's duties or change her reporting
relationship; (ii) the Company reduces the Employee's salary, or reduces the
Employee's bonus, by a proportion substantially greater than the average
proportionate reduction in salary or bonus awarded to the Company's other
executives officers other than by operation of the Corporate Staff Bonus Plan
(or any applicable successor plan); (iii) this Agreement or a successor
Agreement is not renewed pursuant to Section 2.2 (notification of which shall
constitute the start of the period for which the payment of benefits hereunder
will be made (including Severance Pay), the remaining term of this Agreement
notwithstanding); or (iv) the Company breaches any of its material obligations
under this Agreement, then pursuant to the terms of the Company's policy III-20-
6, the Company shall continue to pay salary continuation to the Employee at her
then-current level, and shall continue to

                                       6
<PAGE>

allow the Employee to participate in all plans and benefit programs in which the
Employee shall have been participating, pursuant to Section 3.3, except stock
options and grant plans, vacation accrual, and any car allowances, when the
Employee's inactive pay status begins, for one (1) year after the Employee's
inactive pay status begins. The Employee shall be entitled to a target bonus, to
be paid at the regular time for Company bonus payments. The Employee shall have
the option of taking the amount due to hereunder this provision in a lump sum,
less required withholding, within ten days of the termination, which will have
the effect of terminating her entitlement to continued participation in the
company's benefit plans. Any balance of the year's compensation due the Employee
if she should find other full-time employment in this year will be paid in a
lump sum at that time. However, the Company shall not in any case have the
obligation to pay such salary or allow such participation in the event of any
material breach by the Employee of her obligations under this Agreement. The
company shall not be relieved of its obligations to pay salary pursuant to this
Section 6.1 by reason of the death of the Employee.

          6.2  For purposes of this Agreement, the term "Cause" shall mean" (i)
failure by the Employee to comply with any of the material terms of this
Agreement; (ii) willful engagement by the employee, in her capacity as an
executive officer of the Company or any subsidiary, in gross misconduct
injurious to the Company or any subsidiary; (iii) neglect or refusal by the
Employee to attend to the material duties assigned to her by the Board of
Directors of the Company; (iv) intentional misappropriation of property of the
Company or any subsidiary; (v) the commission by the Employee of an act of fraud
or embezzlement; (vi) conviction of the Employee for a

                                       7
<PAGE>

crime (excluding minor traffic offenses); or (vii) the failure of the Employee
because of illness or other incapacity to render any services or perform any
duties required pursuant to Section 1 hereof for any period of one hundred sixty
(160) consecutive days during the Employment Period or for shorter periods
aggregating more than six months during the Employment Period; provided,
however, if the Employee should leave the Company under the circumstances
described in (vii), she will be entitled to such benefits as provided in the
then-current Long-and-Short-term disability plans.

          7.   Restricted Shares and Stock Options.
               -----------------------------------

          7.1  Upon the commencement of the Employee's Employment Period, the
Employee shall be entitled to receive the following stock grants:

               (a)  20,000 restricted shares of the Company's common stock,
          which shall be subject to the terms of the 1998 Incentive Compensation
          Plan. The stock shall vest one-third on each of the first, second and
          third anniversaries of this grant if the Employee is still on the
          payroll of the Company on those dates.

               (b)  Options to purchase 70,000 shares of the Company's common
          stock under the Company's 1998 Incentive Compensation Plan, subject to
          the terms of that plan. Said options shall vest one-quarter each on
          each of the first, second, third and fourth anniversaries of this
          grant if the Employee is still on the payroll of the Company on those
          dates.

          7.2  After the Employee goes on inactive pay status, all stock options
and restricted stock then held by the Employee shall continue to vest as long as
the Employee remains on wage continuation, as described in paragraph 6.1 above,

                                       8
<PAGE>

notwithstanding any provision in any relevant plan to the contrary.

          7.3  In the event of Change of Control of the Company, as described in
the Severance Agreement, the Employee shall immediately become fully vested in
her Restricted Shares and Stock Options pursuant to the terms of the relevant
plan document.

          8.   Other Considerations.
               --------------------

               (a)  Employee shall receive a car allowance commensurate with
          that received by other officers in the Company at her level. That
          amount is currently at $600 per month.

               (b)  Employee shall be entitled to the standard relocation
          compensation and home buyout reimbursement.

          9.   Assignment. This Agreement shall inure to the benefit of and be
               ----------
binding upon the Company, its successors and assigns, and upon the Employee and
her heirs, estate, executors, administrators, and legal representatives. This
Agreement shall not be assignable by the Employee.

          10.  No Third Party Beneficiaries. This Agreement does not create, and
               ----------------------------
shall not be construed as creating, any rights enforceable by any person not a
party to this Agreement, except (i) with respect to salary or other payments or
benefits required to be paid after the death of the Employee pursuant to Section
6.1 hereof and (ii) the Severance Agreement.

          11.  Arbitration. Any controversy or claim arising out of or relating
               -----------
to this Agreement, or the breach, termination or validity thereof, except a
breach by the Employee of Section 5, shall be settled by arbitration in
accordance with the American

                                       9
<PAGE>

Arbitration Association's Employment Dispute Resolution Rules, in Hartford,
Connecticut.

          12.  Headings. The headings of the sections are inserted for
               --------
convenience only and shall not be deemed to constitute a part hereof nor to
affect the meaning thereof.

          13.  Interpretation. In case any one or more of the provisions
               --------------
contained in this Agreement shall, for any reason, be held to be invalid,
illegal, or unenforceable in any respect, such invalid, illegal, or
unenforceable provision shall be treated as if it had never been contained
herein. If, moreover, any one or more of the provisions contained in this
Agreement shall for any reason be held to be excessively broad as to duration,
geographical scope, activity, or subject, it shall be construed by limiting and
reducing it, so as to be enforceable to the extent compatible with the
applicable law as it shall the appear.

          14.  Notices. All notices under this Agreement shall be in writing and
               -------
shall be deemed to have been given at the time when mailed by registered or
certified mail, addressed to the address below stated of the party to which
notice is given, or to such changed address as such party may have fixed by
notice:

To the Company:     ADVO, Inc.
                    One Univac Lane
                    Windsor, CT 06095
                    Attn: General Counsel

To the Employee:    Ms. Beth Bronner
                    22 Greenwich
                    Avon, CT  06001

                                       10
<PAGE>

provided, however, that any notice of change of address shall be effective only
upon receipt.

          15.  Waivers. If either party should waive any breach of any provision
               -------
of this Agreement, she or it shall not thereby be deemed to have waived any
preceding or succeeding breach of the same or any other provision of the
Agreement.

          16.  Complete Agreement; Amendments. The foregoing is the entire
               ------------------------------
Agreement of the parties with respect to the subject matter hereof and may not
be amended, supplemented, cancelled, or discharged except by written instrument
executed by both parties hereto.

          17.  Governing Law. This Agreement is to be governed by and construed
               -------------
in accordance with the laws of the State of Connecticut, without giving effect
to principles or conflicts of law.

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the
date first above written.

                                   ADVO, INC.

                                   By /s/ GARY M. MULLOY
                                      -----------------------------
                                          Gary M. Mulloy
                                          Chief Executive Officer

                                      /s/ BETH BRONNER
                                      -----------------------------
                                          Beth Bronner

                                       11

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