Document:

f8k121208ex10ii_celsius.htm

    Exhibit
10.2

    

    REGISTRATION
RIGHTS AGREEMENT

    

    THIS REGISTRATION RIGHTS AGREEMENT,
dated as of December 12, 2008 (this “Agreement”),
is by and between Celsius Holdings, Inc., a Nevada corporation (the “Company”),
and CDS VENTURES OF SOUTH FLORIDA, LLC, a Florida limited liability company
(“Investor”).

    

    The Company has agreed, on the terms
and subject to the conditions set forth in the Securities Purchase Agreement,
dated as of the date hereof (the “Securities
Purchase Agreement”), between the Company and Investor, to issue and sell
to Investor shares of the Company’s Series B Convertible Preferred Stock (the
“Series B
Preferred Stock”), which are convertible into shares of the Company’s
common stock, par value $.001 per share (“Common
Stock”).

    

    In order to induce Investor to enter
into the Securities Purchase Agreement, the Company has agreed to provide
certain registration rights with respect to the resale of the shares of Common
Stock that are issuable to Investor under the Securities Purchase Agreement or
upon the conversion or maturity date of the Series B Preferred
Stock.

    

    In consideration of Investor entering
into the Securities Purchase Agreement, and other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties agree as follows:

    

    
      	
              1.

            	
              DEFINITIONS.

            

    

    

    (a)           Defined
Terms.  When used herein, the terms below shall have the
respective meanings indicated:

    

    “Common
Stock” has the meaning set forth in the recitals
to this Agreement.

    

    “Company”
has the meaning set forth in the preamble
to this Agreement.

    

    “Conversion
Price” has the meaning given to such term in the
Certificate.

    

    “Effective
Date” means the date on which a Registration Statement filed hereunder is
declared effective by the Commission.

    

    “Filing
Date” means the date on which a Registration Statement is filed with the
Commission.

    

    “Filing
Deadline” means thirty (30) days from the earliest Closing Date and the
last day of the 30-day period described in the second sentence of Section 2 (a)
as the case may be.

    

    “Holder”
means any Person owning or having the right to acquire any Registrable
Securities.

     

     

    
      
         

      

      
        1

        
          

        

      

      
         

      

    

     

    
 

    “Investor”
has the meaning set forth in the preamble
to this Agreement.

    

    “Market
Price” has the meaning given to such term in the Certificate of
Designation.

    

    “Registrable
Securities” means (i) all of the shares of Common Stock (x) held by the
Holder which are not the subject of a prior effective registration statement and
(y) that are issuable to the Holder upon the conversion or maturity date of the
Series B Preferred Stock actually issued to the Holder under the Securities
Purchase Agreement, and (ii) all shares of capital stock issued or issuable from
time to time (with any adjustments) in replacement of, in exchange for or
otherwise in respect of such shares of Common Stock.

    

    “Registration
Deadline” means hundred eighty (180) days after a Filing
Date.

    

    “Registration
Default Payment Amount” means one percent (1.0%) of the Purchase Price of
the Series B Preferred Stock.

    

    “Registration
Period” has the meaning set forth in Section
2(f) of this Agreement.

    

    “Registration
Statement” means a registration statement or statements prepared in
compliance with the Securities Act and pursuant to Rule 415 under the Securities
Act (“Rule
415”) or any successor rule providing for the offering of securities on a
continuous or delayed basis.

    

    “Securities
Purchase Agreement” has the meaning set forth in the recitals
to this Agreement.

    

    (b)           Terms Defined in Securities
Purchase Agreement.  Any capitalized term used but not defined
herein has the meaning specified in the Securities Purchase
Agreement.

    

    (c)           Usage.  All
definitions contained in this Agreement are equally applicable to the singular
and plural forms of the terms defined.  The words “hereof”, “herein”
and “hereunder” and words of similar import refer to this Agreement as a whole
and not to any particular provision of this Agreement.

    

    2.           REGISTRATION.

    

    (a)           Filing of Registration
Statement and Amendments.  On or before the Filing Deadline,
the Company shall prepare and file with the Commission a Registration Statement
on Form S-1 for a “shelf” registration under Rule 415 covering the resale of one
hundred twenty percent (120%) of the number of shares of Common Stock that would
then be issuable if all of the Series B Preferred Stock actually issued under
the Securities Purchase Agreement were converted at the Conversion Price then in
effect. Within thirty (30) days of the earlier of (i) the purchase by Investor
of all 2,000 additional shares of Series B Preferred Stock pursuant to
Investor’s right under the Securities Purchase Agreement to purchase such
additional shares; or (ii) December 31, 2009, the Company shall file a new
Registration Statement on Form S-1 for a “shelf” registration under Rule 415
covering the resale of one hundred twenty percent (120%) of the number of shares
of Common Stock that would then be 

     

     

    
      
         

      

      
        2

        
          

        

      

      
         

      

    

     

     

    issuable
if all of the additional shares of Series B Preferred Stock actually purchased
by the Investor were converted at the Conversion Price then in
effect.  Each Registration Statement filed pursuant to this section
shall state, to the extent permitted by Rule 416 under the Securities Act, that
it also covers such indeterminate number of additional shares of Common Stock as
may become issuable in order to prevent dilution resulting from stock splits,
stock dividends or similar events.

    

    (b)           Effectiveness.  The
Company shall use its best efforts to cause each Registration Statement to
become effective as soon as practicable following the filing thereof, but in no
event later than the Registration Deadline for such Registration Statement. The
Company shall respond promptly to any and all comments made by the staff of the
Commission with respect to a Registration Statement, and shall submit to the
Commission, within three (3) Business Days after the Company learns that no
review of such Registration Statement will be made by the staff of the
Commission or that the staff of the Commission has no further comments on such
Registration Statement, as the case may be, a request for acceleration of the
effectiveness of such Registration Statement as soon as possible after the
submission of such request.

    

    (c)           Registration
Default.  If (i) a Registration Statement is not filed on or
before its Filing Deadline or declared effective by the Commission on or before
the Registration Deadline, (ii) after a Registration Statement has been declared
effective by the Commission, sales of Registrable Securities (other than such
Registrable Securities as are then freely saleable pursuant to Rule 144(k))
cannot be made by a Holder under a Registration Statement for any reason not
within the exclusive control of such Holder or (iii) an amendment or supplement
to a Registration Statement, or a new registration statement, required to be
filed pursuant to the terms of Section
3(i), is not filed on or before the date required thereby (each of the
foregoing clauses
(i), (ii) and
(iii)
being referred to herein as a “Registration
Default”), the Company shall pay each Holder an amount of cash equal to
such Holder’s pro rata
share (based on the number of Registrable Securities then held by or issuable to
such Holder) of the Registration Default Payment Amount and, for each thirty
(30) day period thereafter that such Registration Default remains uncured, an
additional cash payment equal the Registration Default Payment Amount (pro rated for any period of
less than thirty (30) days).  The first payment required to be made by
the Company under this Section
2(c) shall be made within five (5) Business Days following the date on
which a Registration Default first occurs and subsequent payments shall be made
on the earlier of (A) the last day of each thirty (30) day period in which such
Registration Default is continuing and (B) the date on which such Registration
Default is cured (or, if any such day is not a Business Day, on the Business Day
immediately following such day).  Any such payment shall be in
addition to any other remedies available to each Holder at law or in equity,
whether pursuant to the terms hereof or otherwise.

    

    (d)           Allocation of Registered
Shares. The initial number of the Registrable Securities included in any
Registration Statement and each increase in the number thereof included therein
shall be allocated pro
rata among the Holders (based on the number of Registrable Securities
then held by or issuable to each Holder) at the time the Registration Statement
covering such initial number of Registrable Securities or increase thereof is
declared effective by the Commission.  In the event that a Holder
sells or otherwise transfers any of such Holder’s Registrable Securities, each
transferee shall be allocated the portion of the then remaining number of
Registrable Securities included in such Registration Statement and allocable to
such Holder.

     

     

    
      
         

      

      
        3

        
          

        

      

      
         

      

    

     

    
 

    (e)           Registration of Other
Securities.  During the period beginning on the date hereof and
ending on the Effective Date, the Company shall refrain from filing any
registration statement (other than (i) a Registration Statement filed hereunder
or (ii) a registration statement on Form S-8 with respect to stock option plans
and agreements and stock plans currently in effect and disclosed in the
Securities Purchase Agreement or the schedules thereto). In no event shall the
Company include any securities other than Registrable Securities on any
Registration Statement filed by the Company on behalf of the Holder pursuant to
the terms hereof.

    

    (f)           Registration
Period.  The Company will maintain the effectiveness of each
Registration Statement filed pursuant to this Agreement until the earlier to
occur of (i) the date on which all of the Registrable Securities eligible for
resale thereunder have been publicly sold pursuant to the Registration Statement
or Rule 144, and (ii) the date on which all of the Registrable Securities
remaining to be sold under such Registration Statement (in the reasonable
opinion of counsel to the Company) may be immediately sold to the public by the
Holders under Rule 144 under the Securities Act or any successor provision (the
period beginning on the Registration Deadline and ending on the earliest to
occur of clause (i)
or (ii) above
being referred to herein as the “Registration
Period”) or until such later date as the Company shall
determine.

     

    3.           ADDITIONAL
COVENANTS OF THE COMPANY.

    

    In addition to performing its
obligations hereunder, including, without limitation, those pursuant to Section 2
above, the Company shall, with respect to each Registration
Statement:

    

    (a)           prepare
and file with the Commission such amendments and supplements to such
Registration Statement and the prospectus used in connection with such
Registration Statement as may be necessary to comply with the provisions of the
Securities Act or to maintain the effectiveness of such Registration Statement
during the Registration Period, or as may be reasonably requested by a Holder in
order to incorporate information concerning such Holder or such Holder’s
intended method of distribution;

    

    (b)           as
soon as practicable following the Closing, take all steps necessary and
otherwise use its best efforts to secure the listing on the Principal Market of
the Registrable Securities, and at any Holder’s request, provide such Holder
with reasonable evidence thereof;

    

    (c)           so
long as a Registration Statement is effective covering the resale of the
applicable Registrable Securities owned by a Holder, furnish to each Holder such
number of copies of the prospectus included in such Registration Statement,
including a preliminary prospectus, in conformity with the requirements of the
Securities Act, and such other documents as such Holder may reasonably request
in order to facilitate the disposition of such Holder’s Registrable
Securities;

    

    (d)           use
commercially reasonable efforts to register or qualify the Registrable
Securities under the securities or “blue sky” laws of such jurisdictions within
the United States as shall be reasonably requested from time to time by a
Holder, and do any and all other acts or things which may reasonably be
necessary or advisable to enable such Holder to consummate the public sale or
other disposition of the Registrable Securities in such jurisdictions; provided that the Company
shall not be required in connection therewith or as a condition thereto to
qualify to do business or to file a general consent to service of process in any
such jurisdiction;

     

     

    
      
         

      

      
        4

        
          

        

      

      
         

      

    

     

    
 

    (e)           notify
each Holder immediately after becoming aware of the occurrence of any event (but
shall not, without the prior written consent of such Holder, disclose to such
Holder any facts or circumstances constituting material non-public information)
as a result of which the prospectus included in such Registration Statement, as
then in effect, contains an untrue statement of material fact or omits to state
a material fact required to be stated therein or necessary to make the
statements therein, in light of the circumstances under which they were made,
not misleading, and as promptly as practicable prepare and file with the
Commission and furnish to each Holder a reasonable number of copies of a
supplement or an amendment to such prospectus as may be necessary so that such
prospectus does not contain an untrue statement of material fact or omit to
state a material fact required to be stated therein or necessary to make the
statements therein not misleading in light of the circumstances then
existing;

    

    (f)           use
commercially reasonable efforts to prevent the issuance of any stop order or
other order suspending the effectiveness of such Registration Statement and, if
such an order is issued, to use commercially reasonable efforts to obtain the
withdrawal thereof at the earliest possible time and to notify each Holder in
writing of the issuance of such order and the resolution thereof;

    

    (g)           furnish
to each Holder, on the date that such Registration Statement, or any successor
registration statement, becomes effective, a letter, dated such date, signed by
outside counsel to the Company and addressed to such Holder, confirming such
effectiveness and, to the knowledge of  such counsel, the absence of
any stop order;

    

    (h)           permit
counsel for each Holder to review such Registration Statement and all amendments
and supplements thereto, and any comments made by the staff of the Commission
and the Company’s responses thereto, within three (3) Business Days prior to the
filing thereof with the Commission (or, in the case of comments made by the
staff of the Commission, within a reasonable period of time following the
receipt thereof by the Company); and

    

    (i)           subject
to Section
2(f), in the event that, at any time, the number of shares available
under the Registration Statement is insufficient to cover one hundred twenty
percent (120%) of the number of shares of Common Stock that would then be
issuable if all of the Series B Preferred Stock actually issued were converted
at the Conversion Price then in effect, the Company shall promptly amend such
Registration Statement or file a new registration statement, in any event as
soon as practicable, but not later than the tenth (10th)
business day following notice from a Holder of the occurrence of such event, so
that such Registration Statement or such new registration statement, or both,
covers no less than one hundred twenty percent (120%) of the number of shares of
Common Stock that would then be issuable if all of the Series B Preferred Stock
actually issued were converted at the Conversion Price then in effect. The
Company shall use its best efforts to cause such amendment and/or new
Registration Statement to become effective as soon as practicable following the
filing thereof. Any Registration Statement filed pursuant to this Section
3(i) shall state that, to the extent permitted by Rule 416 under the
Securities Act, such Registration Statement also covers such indeterminate
number of additional shares of Common Stock as may become issuable in order to
prevent dilution resulting from stock splits, stock dividends or similar events.
Unless and until such amendment or new Registration Statement becomes effective,
each Holder shall have the rights described in Section
2(c).

     

     

    
      
         

      

      
        5

        
          

        

      

      
         

      

    

     

    
 

    4.           OBLIGATIONS
OF EACH HOLDER.

    

    In connection with the registration of
Registrable Securities pursuant to a Registration Statement, each Holder
shall:

    

    (a)           within
three (3) Business Days after receipt of written request from the Company,
furnish to the Company in writing such information regarding itself and the
intended method of disposition of such Registrable Securities as the Company
shall reasonably request in order to effect the registration
thereof;

    

    (b)           upon
receipt of any notice from the Company of the happening of any event of the kind
described in Sections 3(e)
or 3(f),
immediately discontinue any sale or other disposition of such Registrable
Securities pursuant to such Registration Statement until the filing of an
amendment or supplement as described in such Section 3(e)
or withdrawal of the stop order referred to in such Section
3(f), and use commercially reasonable efforts to maintain the
confidentiality of such notice and its contents;

    

    (c)           to
the extent required by applicable law, deliver a prospectus to the purchaser of
such Registrable Securities;

    

    (d)           promptly
notify the Company when he has sold all of the Registrable Securities
beneficially owned by him; and

    

    (e)           notify
the Company in the event that any information supplied by such Holder in writing
for inclusion in such Registration Statement or related prospectus contains an
untrue statement of material fact or omits to state a material fact required to
be stated therein or necessary to make such information not misleading in light
of the circumstances then existing.

     

    5.           INDEMNIFICATION.

     

    In the event that any Registrable
Securities are included in a Registration Statement under this
Agreement:

    

    (a)           The
Company shall indemnify and hold harmless each Holder, the officers, directors,
employees, agents and representatives of such Holder, and each person, if any,
who controls such Holder within the meaning of the Securities Act or the
Exchange Act, against any losses, claims, damages, liabilities or reasonable
out-of-pocket expenses (whether joint or several) (collectively, including
reasonable legal expenses or other expenses reasonably incurred in connection
with investigating or defending same, “Losses”),
insofar as any such Losses arise out of or are based upon (i) any untrue
statement or alleged untrue statement of a material fact contained in such
Registration Statement under which such Registrable Securities were registered,
including any preliminary prospectus or final prospectus contained therein or
any amendments or supplements thereto, or (ii) the omission or alleged omission
to state therein a material fact required to be stated therein, or necessary to
make the statements therein, in light of the circumstances under which they were
made, not misleading.  Subject to the provisions of Section
5(c), the Company will reimburse such Holder, and each such officer,
director, employee, agent, representative or controlling person, 

     

     

    
      
         

      

      
        6

        
          

        

      

      
         

      

    

     

     

     

    for any
reasonable legal expenses or other out-of-pocket expenses (promptly as such
expenses are incurred) by any such entity or person in connection with
investigating or defending any Loss; provided, however, that the
foregoing indemnity shall not apply to amounts paid in settlement of any Loss if
such settlement is effected without the consent of the Company (which consent
shall not be unreasonably withheld), nor shall the Company be obligated to
indemnify any person for any Loss to the extent that such Loss arises out of or
is based upon (i) any omission to state a material fact required to be stated
therein or necessary to make statements therein not misleading that conforms in
all material respects to written information furnished by such person expressly
for use in such Registration Statement or (ii) a failure of such person to
deliver or cause to be delivered the final prospectus contained in the
Registration Statement and made available by the Company, if such delivery is
required by applicable law.

    

    (b)           Each
Holder who is named in such Registration Statement as a selling shareholder,
acting severally and not jointly, shall indemnify and hold harmless the Company,
the officers, directors, employees, agents and representatives of the Company,
and each person, if any, who controls the Company within the meaning of the
Securities Act or the Exchange Act, against any Losses insofar as any such
Losses arise out of or are based upon any untrue statement or alleged untrue
statement of a material fact stated therein or any omission to state a material
fact required to be stated therein or necessary to make statements therein not
misleading that conforms in all material respects to written information
furnished by such person expressly for use in such Registration
Statement.  Subject to the provisions of Section
5(c), such Holder will reimburse any reasonable legal or other expenses
(promptly as such expenses are incurred) by the Company and any such officer,
director, employee, agent, representative, or controlling person, in connection
with investigating or defending any such Loss; provided, however, that the
foregoing indemnity shall not apply to amounts paid in settlement of any such
Loss if such settlement is effected without the consent of such Holder (which
consent shall not be unreasonably withheld); and provided, further, that, in
no event shall any indemnity under this Section
5(b) exceed the amount of the net proceeds resulting from the sale of
Registrable Securities by such Holder under such Registration
Statement.

    

    (c)           Promptly
after receipt by an indemnified party under this Section 5
of notice of the commencement of any action or proceeding (including any
governmental action or proceeding), such indemnified party will, if a claim in
respect thereof is to be made against any indemnifying party under this Section 5,
promptly deliver to the indemnifying party a written notice of the commencement
thereof and the indemnifying party shall have the right to participate in and to
assume the defense thereof with counsel selected by the indemnifying party and
reasonably acceptable to the indemnified party; provided, however, that an
indemnified party shall have the right to retain his or its own counsel, with
the reasonably incurred fees and expenses of such counsel to be paid by the
indemnifying party, if representation of such indemnified party by the counsel
retained by the indemnifying party would be inappropriate under applicable
standards of professional conduct due to actual or potential conflicting
interests between such indemnified party and any other party represented by such
counsel in such action or proceeding.  The failure by an indemnified
party to notify the indemnifying party within a reasonable time following the
commencement of any action or proceeding of which the indemnified party is
aware, to the extent materially prejudicial to such indemnifying party’s ability
to defend such action, shall relieve such indemnifying party of any liability to
the indemnified party under this Section 5
with respect to such action or proceeding, but the omission so to deliver
written notice to the indemnifying party will not relieve it of any liability
that it may have to any indemnified party otherwise than under this Section 5
or with respect to any other action or proceeding.

     

     

    
      
         

      

      
        7

        
          

        

      

      
         

      

    

     

    
 

    (d)           In
the event that the indemnity provided in Sections 5(a)
or 5(b) is
unavailable or insufficient to hold harmless an indemnified party for any
reason, the Company and each Holder agree, severally and not jointly, to
contribute to the aggregate Losses to which the Company or such Holder (or its
respective officers, directors, employees, agents, representatives or
controlling persons), may be subject in such proportion as is appropriate to
reflect the relative fault of the Company and such Holder in connection with the
statements or omissions which resulted in such Losses; provided, however, that in no
case shall such Holder be responsible for any amount in excess of the net
proceeds resulting from the sale of Registrable Securities under the
Registration Statement.  Relative fault shall be determined by
reference to whether any alleged untrue statement or omission relates to
information provided by the Company or by such Holder.  The Company
and each Holder agree that it would not be just and equitable if contribution
were determined by pro
rata allocation or any other method of allocation which does not take
account of the equitable considerations referred to
above.  Notwithstanding the provisions of this Section
5(d), no person guilty of fraudulent misrepresentation (within the
meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution from any person who is not guilty of such fraudulent
misrepresentation.  For purposes of this Section 5,
each person who controls a Holder within the meaning of either the Securities
Act or the Exchange Act and each officer, director, employee, agent or
representative of such Holder shall have the same rights to contribution as such
Holder, and each person who controls the Company within the meaning of either
the Securities Act or the Exchange Act and each officer, director, employee,
agent or representative of the Company shall have the same rights to
contribution as the Company, subject in each case to the applicable terms and
conditions of this Section
5(d).

    

    (e)           The
obligations of the Company and each Holder under this Section 5
shall survive the completion of any offering or sale of Registrable Securities
pursuant to a Registration Statement under this Agreement, or
otherwise.

    

    6.           RULE 144
SALES.

    

    With a view to making available to each
Holder the benefits of Rule 144 and any other similar rule or regulation of the
Commission that may at any time permit such Holder to sell securities of the
Company to the public without registration, the Company agrees to furnish to
such Holder, so long as such Holder owns any Registrable Securities, promptly
upon written request (i) a written statement by the Company, if true, that it
has complied with the reporting requirements of Rule 144 and the Exchange Act,
(ii) to the extent not publicly available through the Commission’s EDGAR
database, a copy of the most recent annual or quarterly report of the Company
and such other reports and documents so filed by the Company with the
Commission, and (iii) such other information as may be reasonably requested by
such Holder in connection with such Holder’s compliance with any rule or
regulation of the Commission which permits the selling of any such securities
without registration.

     

     

    
      
         

      

      
        8

        
          

        

      

      
         

      

    

     

     

    
 

    7.           MISCELLANEOUS.

    

    (a)           Expenses of
Registration.  Except as otherwise provided in the Securities
Purchase Agreement, all reasonable expenses, other than underwriting discounts
and commissions and fees and expenses of counsel and other advisors to each
Holder, incurred in connection with the registrations, filings or qualifications
described herein, including (without limitation) all registration, filing and
qualification fees, printers’ and accounting fees, the fees and disbursements of
counsel for the Company, and the fees and disbursements incurred in connection
with the letter described in Section
3(g), shall be borne by the Company.

    

    (b)           Amendment;
Waiver.  Except as expressly provided herein, neither this
Agreement nor any term hereof may be amended or waived except pursuant to a
written instrument executed by the Company and the Holders of at least a
majority of the Registrable Securities then held by or issuable to all
Holders.  Any waiver or consent shall be effective only in the
specific instance and for the specific purpose for which given.

    

    (c)           Notices.  Any
notice, demand or request required or permitted to be given by the Company or a
Holder pursuant to the terms of this Agreement shall be in writing and shall be
deemed delivered (i) when delivered personally or by verifiable facsimile
transmission, unless such delivery is made on a day that is not a Business Day,
in which case such delivery will be deemed to be made on the next succeeding
Business Day, (ii) on the next Business Day after timely delivery to an
overnight courier and (iii) on the Business Day actually received if deposited
in the U.S. mail (certified or registered mail, return receipt requested,
postage prepaid), addressed as follows:

    

    If to the
Company:

    

    Celsius Holdings, Inc.

    140 NE 4th Ave,
Suite C

    Delray Beach, Florida
33483

    Attn: Chief Executive
Officer

    Tel: (561) 276-2239

    Fax: (561) 276-2268

    

    With a copy (which shall not
constitute notice) to:

    

    Baritz Colman LLP

    1075 Broken Sound Parkway,
NW

    Suite 102

    Boca Raton, Florida 33487

    Attn: Roger Shaffer

    Tel: (561) 862-5535

    Fax:
(561) 864-5101

    

    and if to
a Holder, to such address for the Holder as provided by such Holder under the
Securities Purchase Agreement, or as shall be designated by the Holder in
writing to the other parties hereto in accordance with this Section
7(c).

     

     

     

    
      
         

      

      
        9

        
          

        

      

      
         

      

    

     

    
 

    (d)           Assignment.  Upon
the transfer of any Registrable Securities by a Holder, the rights of such
Holder hereunder with respect to such securities so transferred shall be
assigned automatically to the transferee thereof, and such transferee shall
thereupon be deemed to be a “Holder” for purposes of this Agreement, as long as:
(i) the Company is, within a reasonable period of time following such transfer,
furnished with written notice of the name and address of such transferee, (ii)
the transferee agrees in writing with the Company to be bound by all of the
provisions hereof, and (iii) such transfer is made in accordance with the
applicable law and the requirements of the Securities Purchase
Agreement.

     

    (e)           Counterparts.  This
Agreement may be executed in counterparts, each of which shall be deemed an
original, and all of which together shall be deemed one and the same
instrument.  Any executed signature page delivered by facsimile or
e-mail transmission shall be binding to the same extent as an original executed
signature page, with regard to any agreement subject to the terms hereof or any
amendment thereto.

     

    (f)           Governing Law and
Jurisdiction.  This Agreement shall be governed by and
construed in accordance with the laws of the State of Florida applicable to
contracts made and to be performed entirely within the State of
Florida.  Each party hereby irrevocably submits to the exclusive
jurisdiction of the state and federal courts sitting in Palm Beach County,
Florida, for the adjudication of any dispute hereunder or under the other
Transaction Documents or in connection herewith or therewith, or with any
transaction contemplated hereby or discussed herein, and hereby irrevocably
waives, and agrees not to assert in any suit, action or proceeding, any claim
that it is not personally subject to the jurisdiction of any such court, that
such suit, action or proceeding is brought in an inconvenient forum or that the
venue of such suit, action or proceeding is improper, and, in furtherance of
such agreement, each party hereby agrees and consents that without limiting
other methods of obtaining jurisdiction, personal jurisdiction over it in any
such action or proceeding may be obtained within or without the jurisdiction of
such court and that any process or notice of motion or other application to any
such court in connection with any such action or proceeding may be served upon
such party by registered mail to or by personal service at the address of such
party provided in accordance with Section 7(c) hereof.

    

    (g)           Holder of
Record.  A person is deemed to be a Holder whenever such person
owns or is deemed to own of record such Registrable Securities. If the Company
receives conflicting instructions, notices or elections from two or more persons
with respect to the same Registrable Securities, the Company shall act upon the
basis of instructions, notice or election received from the record owner of such
Registrable Securities.

    

    (h)           Entire Agreement.
This Agreement and the other Transaction Documents constitute the entire
agreement among the parties hereto with respect to the subject matter hereof and
thereof, superseding all prior agreements and understandings, whether written or
oral, between or among the parties hereto.

     

    (i)           Headings.  The
headings in this Agreement are for convenience only and are not to be considered
in construing or interpreting this Agreement.

     

     

     

    
      
         

      

      
        10

        
          

        

      

      
         

      

    

     

     

     

     

    (j)           Third Party
Beneficiaries.  This Agreement is intended for the benefit of
the parties hereto and their respective permitted successors and assigns, and is
not for the benefit of, nor may any provision hereof be enforced by, any other
person.

     

    (k)           Attorneys Fees and
Costs.  The prevailing party in any action arising under this
Agreement or the Transaction Documents shall be entitled to be reimbursed for
its reasonable attorneys fees and costs incurred in such action and through all
appeals.

    

    

    [Signature
Page to Follow]

     

     

     

     

    
      
         

      

      
        11

        
          

        

      

      
         

      

    

     

    
 

    IN WITNESS WHEREOF, the undersigned
have executed this Registration Rights Agreement as of the date first-above
written.

    

    CELSIUS HOLDINGS,
INC.

    

    

    By:                /s/ Stephen C. Haley        

    Name: Stephen C. Haley

    Title: Chief Executive
Officer

    

    

    CDS
VENTURES OF SOUTH FLORIDA, LLC

    

    

    By:                 
William H.
Milmoe____________

               Name:  William
H. Milmoe

               Title:  Manager

    

    

    ADDRESS:

    

    3299 NW Second Avenue

    Boca Raton, Florida 33431

    

    With
a copy (which shall not constitute notice) to:

    

    Muller
& Lebensburger

    7385
Galloway Road

    Suite
200

    Miami,
Florida 33173

    Attention:  Charles
Muller, Esq.f8k121208ex10iii_celsius.htm

    Exhibit
10.3

    

    

    CELSIUS
HOLDINGS, INC.

    

    CERTIFICATE
OF DESIGNATION

    OF

    SERIES
B CONVERTIBLE PREFERRED STOCK

    

    Celsius
Holdings, Inc., a Nevada corporation (the “Company”),
acting pursuant to Chapter 78 of the Nevada Revised Statutes, the General
Corporation Law of Nevada, does hereby submit the following Certificate of
Designation of Series B Convertible Preferred Stock (this “Certificate”).

    

    FIRST:  The
name of the Company is Celsius Holdings, Inc.

    

    SECOND:  By
unanimous consent of the Board of Directors of the Company (the “Board of
Directors”), the following resolutions were duly adopted:

    

    WHEREAS
the Articles of Incorporation of the Company (as amended and restated, the
“Articles
of Incorporation”) authorizes Preferred Stock consisting of 50,000
shares, par value $0.001 per share, issuable from time to time in one or more
series;

    

    WHEREAS
the Board of Directors is authorized, subject to limitations prescribed by law
and by the provisions of Article 4.01 of the Company’s Articles of
Incorporation, as amended, to establish and fix the number of shares to be
included in any series of Preferred Stock and the designation, rights,
preferences, powers, restrictions and limitations of the shares of such series;
and

    

    WHEREAS
it is the desire of the Board of Directors to establish and fix the number of
shares to be included in a new series of Preferred Stock and the designation,
rights, preferences and limitations of the shares of such new
series.

    

    NOW,
THEREFORE, BE IT RESOLVED that pursuant to Article 4.01 of the Articles of
Incorporation there is hereby established a new series of 4,000 shares of Series
B Convertible Preferred Stock of the Company (the “Series B
Preferred Stock”) to have the designation, rights, preferences, powers,
restrictions and limitations set forth in a supplement of Article 4.01 as
follows:

    

    Section
1.  Designation and Number of
Shares; Defined Terms.

    

    (a)           Designation.  The
series will be known as the “Series B Convertible Preferred Stock” and will be a
Series B consisting of 4,000 shares of the authorized but unissued preferred
stock of the Company.  The face amount of each share of Series B
Preferred Stock shall be One Thousand Dollars ($1,000) (the “Stated
Value”)

     

     

    
      
        
        

      

      
        -1-

        
          

        

      

      
        
        

      

    

     

     

    
 

    (b)           Defined
Terms.  When used herein, the terms below shall have the
respective meanings indicated:

    

    “Capital
Stock” means the capital stock of the Company, including, without
limitation, the Series B Preferred Stock.

    

    “CDS” means
CDS Ventures of South Florida, LLC, a Florida limited liability company, and its
successors and permitted assigns.

    

    “Change of
Control” means the existence, occurrence, public announcement or entering
into an agreement contemplating of any of the following: (a) the sale,
conveyance or disposition of all or substantially all of the assets of the
Company to any Person, (b) the sale, conveyance or disposition of all or
substantially all of the assets of any Company Subsidiary to a Person other than
the Company or another Company Subsidiary; (c) the effectuation of a transaction
or series of transactions in which more than fifty percent (50%) of the equity
or voting power of the Company is disposed of; (d) the effectuation of a
transaction or series of transactions in which any of the equity or voting power
of any Company Subsidiary is disposed to a Person other than the Company or
another Company Subsidiary; (e) the consolidation, merger or other business
combination of the Company with or into any other entity, immediately following
which the prior stockholders of the Company fail to own, directly or indirectly,
at least fifty percent (50%) of the surviving entity; (f) the consolidation,
merger or other business combination of any Company Subsidiary with or into any
other entity other than the Company or another Company Subsidiary; (g) a
transaction or series of transactions in which any Person or group (other than
pursuant to an agreement between current affiliates of the Company) acquires
more than fifty percent (50%) of the equity or voting power of the Company; (h)
a transaction or series of transactions in which any Person or group (other than
the Company or a Company Subsidiary) acquires any of the voting equity of a
Company Subsidiary; and (i) the Continuing Directors do not at any time
constitute at least a majority of the Board of Directors.

    

    “Continuing
Director” means, at any date, a member of the Board of Directors (i) who
was a member of such board on the effective date of this Certificate or (ii) who
was nominated or elected by at least a majority of the directors who were
Continuing Directors at the time of such nomination or election or whose
election to the Board of Directors was recommended or endorsed by at least a
majority of the directors who were Continuing Directors at the time of such
nomination or election or such lesser number comprising a majority of a
nominating committee if authority for such nominations or elections has been
delegated to a nominating committee whose authority and composition have been
approved by at least a majority of the directors who were Continuing Directors
at the time such committee was formed.

    

    “Conversion
Price” means (A) from the date on which this Certificate is effective in
the State of Nevada until and including December 31, 2010, $0.05 (five cents)
and (B) after December 31, 2010, the greater of (i) 90% of the Market Price on
the conversion date and (ii) $0.05 (five cents) as appropriately adjusted for
stock splits, stock dividends and similar events.

     

     

     

    
      
        
        

      

      
        -2-

        
          

        

      

      
        
        

      

    

     

    
 

    “Common
Stock” means the Company’s common stock, par value $0.001 per
share.

    

    “Company”
means Celsius Holdings, Inc., a Nevada corporation, and its successors and
permitted assigns.

    

    “Default Interest
Rate” means the lower of eighteen (18%) and the maximum rate permitted by
applicable law or by the applicable rules or regulations of any governmental
agency or of any stock exchange or other self-regulatory organization having
jurisdiction over the Company or the trading of its securities.

    

    “Delivery Default
Amount” means, with respect to a Delivery Default of (i) Dividend Shares,
the aggregate Liquidation Preference of the Dividend Shares subject to such
Delivery Default as of the date on which such Dividend Shares were required to
be delivered; and (ii) Maturity Shares or Conversion Shares, the product of (x)
the number of the Maturity Shares or Conversion Shares, as the case may be,
subject to such Delivery Default multiplied by (y) the VWAP as
of the date on which such Maturity Shares or Conversion Shares were required to
be delivered.

    

    “Excluded
Stock” shall mean:  (i) the Series B Preferred Stock; (ii) all
Deliverable Shares; (iii) securities issued pursuant to the acquisition of
another business entity or business segment of any such entity by the Company by
merger, purchase of substantially all of the assets or other reorganization
whereby the Company will own more than fifty percent (50%) of the voting power
of such business entity or business segment of any such entity; (iv) securities
issued to employees, consultants, officers, directors or other advisors of the
Company pursuant to any stock option, stock purchase or stock bonus plan,
agreement or arrangement approved by the Board of Directors; and (v) securities
issued to leasing companies, landlords and other providers of goods and services
to the Company and approved by the Board of Directors.

    

    “Holder”
means any Person that holds any Shares.

    

    “Liquidation
Event” means where (i) the Company or any Company Subsidiary shall make a
general assignment for the benefit of creditors or consent to the appointment of
a receiver, liquidator, custodian, or similar official of all or substantially
all of its properties, or any such official is placed in control of such
properties, or the Company or any Company Subsidiary shall commence any action
or proceeding or take advantage of or file under any federal or state insolvency
statute, including, without limitation, the United States Bankruptcy Code,
seeking to have an order for relief entered with respect to it or seeking
adjudication as a bankrupt or insolvent, or seeking reorganization, arrangement,
adjustment, liquidation, dissolution, administration, a voluntary arrangement,
or other relief with respect to it or its debts; or (ii) there shall be
commenced against the Company or any Company Subsidiary any action or proceeding

     

     

    
      
        
        

      

      
        -3-

        
          

        

      

      
        
        

      

    

     

     

     

    of the
nature referred to in clause (i)
above or seeking issuance of a warrant of attachment, execution, distraint, or
similar process against all or any substantial part of its property, which
results in the entry of an order for relief which remains undismissed,
undischarged or unbonded for a period of sixty (60) days; or (iii) there is
initiated the dissolution or other winding up of the Company or any material
Company Subsidiary, whether voluntary or involuntary and whether or not
involving insolvency or bankruptcy proceedings; or (iv) there is initiated any
assignment for the benefit of creditors or any marshalling of the material
assets or material liabilities of the Company or any Company
Subsidiary.

    

    “Market
Price” means the average of the ten daily VWAPs for the 10 Trading Days
immediately preceding the applicable date of determination.

    

    “Securities
Purchase Agreement” means the Securities Purchase Agreement, dated as of
December 12, 2008, by and between the Company and CDS Ventures of South Florida,
LLC, as may be amended from time to time.

    

    “Series B
Preferred Stock” has the meaning specified in the recitals of this
Certificate.

    

    “Shares”
means shares of Series B Preferred Stock.

    

    “Stated
Value” has the meaning specified in Section
1(a).

    

    “VWAP” on a
Trading Day means the volume weighted average price of the Common Stock for such
Trading Day on the Principal Market as reported by Bloomberg Financial Markets
or, if Bloomberg Financial Markets is not then reporting such prices, by a
comparable reporting service of national reputation selected by the Holders and
reasonably satisfactory to the Company.  If the VWAP cannot be
calculated for the Common Stock on such Trading Day on any of the foregoing
bases, then the Company shall submit such calculation to an independent
investment banking firm of national reputation (reasonably acceptable to the
Holders of not less than two-thirds of the Shares then outstanding), and shall
cause such investment banking firm to perform such determination and notify the
Company and the Holders of the results of determination no later than two (2)
Business Days from the time such calculation was submitted to it by the
Company.  All such determinations shall be appropriately adjusted for
any stock dividend, stock split, reverse stock split or other similar
transaction during such period.

    

    (c)           Cross
References.  The terms below are defined in the sections of
this Certificate indicated below:

    

    
      	
              “Board
      of Directors”

            	
              Preamble

            
	
              “Certificate”

            	
              Preamble

            
	
              “Articles
      of Incorporation”

            	
              Recitals

            
	
              “Conversion”

            	
              Section
      8(a)

            
	
              “Conversion
      Date”

            	
              Section
      8(b)

            

    

     

     

     

    
      
        
        

      

      
        -4-

        
          

        

      

      
        
        

      

    

     

     

     

     

    
      	
              “Conversion
      Delivery Date”

            	
              Section
      8(c)

            
	
              “Conversion
      Notice”

            	
              Section
      8(b)

            
	
              “Conversion
      Shares”

            	
              Section
      8(a)

            
	
              “Deliverable
      Shares”

            	
              Section
      10

            
	
              “Delivery
      Default”

            	
              Section
      10(b)

            
	
              “Delivery
      Default Date”

            	
              Section
      10(b)

            
	
              “Delivery
      Default Payments”

            	
              Section
      10(b)

            
	
              “Dividend
      Payment Date”

            	
              Section
      2(b)

            
	
              “Dividend
      Share Delivery Date”

            	
              Section
      2(c)

            
	
              “Dividend
      Shares”

            	
              Section
      2(c)

            
	
              “Dividends”

            	
              Section
      2(a)

            
	
              “DTC”

            	
              Section
      10(a)

            
	
              “DWAC”

            	
              Section
      10(a)

            
	
              “Early
      Redemption”

            	
              Section
      7(a)

            
	
              “Early
      Redemption Date”

            	
              Section
      7(a)

            
	
              “Early
      Redemption Notice”

            	
              Section
      7(a)

            
	
              “Early
      Redemption Price”

            	
              Section
      7(b)

            
	
              “Issue
      Date”

            	
              Section
      2(a)

            
	
              “Junior
      Stock”

            	
              Section
      2(b)

            
	
              “Liquidation
      Preference”

            	
              Section
      4(a)

            
	
              “Mandatory
      Redemption”

            	
              Section
      6(a)

            
	
              “Mandatory
      Redemption Date”

            	
              Section
      6(c)

            
	
              “Mandatory
      Redemption Event”

            	
              Section
      6(a)

            
	
              “Mandatory
      Redemption Notice”

            	
              Section
      6(c)

            
	
              “Mandatory
      Redemption Price”

            	
              Section
      6(b)

            
	
              “Maturity
      Date”

            	
              Section
      3(a)

            
	
              “Maturity
      Shares”

            	
              Section
      3(b)

            
	
              “Maturity
      Share Delivery Date”

            	
              Section
      3(b)

            
	
              “Transfer
      Agent”

            	
              Section
      10(a)

            

    

    

    (d)           Terms Defined in Securities
Purchase Agreement.  Any capitalized term used but not defined
herein has the meaning specified in the Securities Purchase
Agreement.

    

    (e)           Usage.  All
definitions contained in this Certificate are equally applicable to the singular
and plural forms of the terms defined.  The words “hereof”, “herein”
and “hereunder” and words of similar import contained in this Certificate refer
to this Certificate as a whole and not to any particular provision of this
Certificate.

    

    Section
2.  Dividends.

    

    (a)           Dividend
Rate.  Dividends (the “Dividends”)
shall accrue on the Stated Value of each Share at an annual rate equal to ten
percent (10%), computed on the basis of a 360-day year (consisting of 12 months
of 30 days each) and calculated using the actual number of days elapsed since
and including the date on which such Share was issued (the “Issue
Date”) or the date on which Dividends were most recently paid, as the
case may be.

     

     

     

    
      
        
        

      

      
        -5-

        
          

        

      

      
        
        

      

    

     

     

    
 

    (b)           Dividend Payment
Date.  Each Holder shall be entitled to receive, in preference
to the payment of dividends to any holders of the Company’s common stock or any
other class or series of preferred stock other than Series A Convertible
Preferred Stock (collectively, the “Junior
Stock”), the accrued and unpaid Dividends for each Share held by such
Holder on the last Business Day of each fiscal year of the Company (each, a
“Dividend
Payment Date”).

    

    (c)           Payment of Dividend in
Shares.  The Company shall pay all Dividends in kind with
additional Shares.  The number of Shares to be issuable to a Holder on
a Dividend Payment Date shall be equal to the quotient of (x) the Dividends
payable to such Holder on such Dividend Payment Date divided by (y) $1,000 (the
“Dividend
Shares”).  On or before the fifth (5th) Business Day following
a Dividend Payment Date (the “Dividend Share
Delivery Date”), the Company must deliver to each Holder the Dividend
Shares issuable to such Holder in accordance with the provisions of Section
10.

    

    Section
3.  Maturity
Date.

    

    (a)           Payment at
Maturity.  All Shares shall mature on December 31, 2013 (the
“Maturity
Date”).  On the Maturity Date, the Company shall pay to each
Holder the aggregate Liquidation Preference for such Holder’s Shares in
accordance with this Section
3. 

    (b)           Payment in Shares of Common
Stock.  The Company shall pay the amount due on the Maturity
Date in kind with shares of Common Stock.  The number of shares of
Common Stock to be issuable to a Holder on the Maturity Date (the “Maturity
Shares”) shall be equal to the quotient of (x) the aggregate Liquidation
Preference for such Holder’s Shares on the Maturity Date divided by (y) the Conversion
Price in effect as of the Maturity Date.  On or before the third (3rd)
Business Day following the Maturity Date (the “Maturity Share
Delivery Date”), the Company must deliver to each Holder the Maturity
Shares issuable to such Holder under this Section 3
in accordance with the provisions of Section
10.

    

    Section
4.  Liquidation
Preference.

    

    (a)           Preference.  In
the event of any liquidation, dissolution or winding up of the Company, either
voluntarily or involuntarily, each Holder shall be entitled to receive prior and
in preference to any distribution of any of the assets or surplus funds of the
Company to the holders of any Junior Stock, an amount (the “Liquidation
Preference”) equal to (A) $1,000 per Share held by such Holder, plus (B) a further amount
equal to any Dividends accrued but unpaid on such Shares.  If, upon
such liquidation, dissolution or winding up of the Company, the assets of the
Company available for distribution to the stockholders of the Company are
insufficient to provide for the payment of the full aforesaid preferential
amount, such assets as are so available shall be distributed among the Holders
in proportion to the relative aggregate Liquidation Preferences of the Shares
held by such Holders.  The Liquidation Preference set forth in this
Section
4(a) shall be appropriately adjusted for any stock splits, stock
combinations, stock dividends or similar recapitalizations.

     

     

    
      
        
        

      

      
        -6-

        
          

        

      

      
        
        

      

    

     

     

    
 

    (b)           Noncash
Distributions.  If any of the assets of the Company are to be
distributed other than in cash under this Section 4,
then the Board of Directors shall promptly engage independent competent
appraisers to determine the value of the assets to be distributed to the holders
of Capital Stock.  The Company shall, upon receipt of such appraiser’s
valuation, give prompt written notice to each holder of Capital Stock of the
appraiser’s valuation.

    

    Section
5.  Covenants and
Agreements.

    

    (a)           Certain Affirmative
Covenants of the Company.  The Company shall, and shall cause
each Company Subsidiary to:

     

    (i)           maintain
its corporate existence in good standing;

    

    (ii)           comply
with all Governmental Requirements applicable to the operation of its business,
except for instances of noncompliance that would not reasonably be expected to
have, individually or in the aggregate, a Material Adverse Effect;

    

    (iii)           comply
with all agreements, documents and instruments binding on it or affecting its
Properties or business, including, without limitation, all Material Contracts,
except for instances of noncompliance that would not reasonably be expected to
have, individually or in the aggregate, a Material Adverse Effect;

    

    (iv)           provide
each Holder with copies of all materials sent to its shareholders at the same
time as such materials are delivered to such shareholders;

     

    (v)           timely
file with the Commission all reports required to be filed pursuant to the
Exchange Act and refrain from terminating its status as an issuer required by
the Exchange Act to file reports thereunder even if the Exchange Act or the
rules or regulations thereunder would permit such termination (and otherwise
make and keep public information available, as those terms are understood and
defined in Rule 144);

     

    (vi)           ensure
that the Common Stock is at all times listed or quoted on the Nasdaq Bulletin
Board, Nasdaq Global Market, the New York Stock Exchange, the American Stock
Exchange, or such other exchange or quotation service (reasonably satisfactory
to the Holders of not less than two-thirds of the Shares then
outstanding;

    

    (vii)           maintain
commercially reasonable insurance coverage (including D&O insurance) for
each of the Company and Company Subsidiaries; and

     

    (viii)                      obtain
Stockholder Cap Approval in accordance with the terms of the Securities Purchase
Agreement, if such is needed.

     

     

    
      
        
        

      

      
        -7-

        
          

        

      

      
        
        

      

    

     

     

     

    (b)           Certain Negative Covenants
of the Company.  The Company shall not, and shall cause each
Company Subsidiary not to:

    

    (i)           enter
into any transaction or arrangement with any Affiliate, employee, officer,
director or shareholder of the Company or Company Subsidiary, unless such
transaction is effectuated on an arms’ length basis and approved by the
independent directors of the Company or such Company Subsidiary, as the case may
be;

    

    (ii)           incur
(or permit to exist) any Debt (other than Permitted Debt);

    

    (iii)           grant,
establish or maintain any Lien on any of its Property other than Permitted
Liens;

    

    (iv)           make
any Restricted Payments other than Restricted Payments made by a Company
Subsidiary to the Company;

    

    (v)           make
any offers or sales of any security or solicit any offers to buy any security,
which will be integrated with the sale of the Securities in a manner which would
require the registration of any of the Securities under the Securities Act or
require stockholder approval under the rules and regulations of the Principal
Market;

    

    (vi)           dispose
of all or any part of its Property unless (i) such disposition is in the
ordinary course of business and for fair market value, and (ii) such Property is
not material to the Company’s or any Company Subsidiary’s business, operations
or financial condition or performance; or

    

    (vii)           consent
to or implement any termination, amendment, modification, supplement or waiver
of the certificate or articles of incorporation, articles of organization,
bylaws, regulations or other constituent documents of the Company or any Company
Subsidiary which could reasonably be expected to adversely affect the rights of
any Holder under the Transaction Documents.

    

    Section
6.  Mandatory
Redemption.

    

    (a)           Mandatory Redemption
Event.  Each Holder shall have the right to require the Company
to redeem all or any portion of the Shares held by such Holder (a “Mandatory
Redemption”) in
cash upon the occurrence of any of the following events (each,
a “Mandatory
Redemption Event”):

    

    (i)           any
representation or warranty of the Company set forth in the Securities Purchase
Agreement was not true and correct in all material respects as of the date when
made;

     

     

    
      
        
        

      

      
        -8-

        
          

        

      

      
        
        

      

    

     

     

    
 

    (ii)           the
Company fails at any time to comply with or perform in all material respects all
of the agreements, obligations, covenants and conditions set forth in Section 5
or any other provision of this Certificate that are required to be
complied with or performed by it, and such failure is not cured within five (5)
Business Days from the date on which a Holder delivers written notice thereof to
the Company; or

    

    (iii)           a
Change of Control.

    

    (b)           Mandatory Redemption
Price.  The amount payable upon a Mandatory Redemption (the
“Mandatory
Redemption Price”) shall be equal to the greater of (i) the aggregate
Liquidation Preference for the Shares being redeemed as of the Mandatory
Redemption Date and (ii) the aggregate Liquidation Preference for such Shares
divided by the
Conversion Price multiplied
by the Market Price in effect on the Mandatory Redemption
Date.

    

    (c)           Payment of Mandatory
Redemption Price.  The Company shall pay in cash the Mandatory
Redemption Price to the Holder exercising its right to redemption on or prior to
the fifth (5th)
Business Day following the date on which such Holder delivers written notice
(the “Mandatory
Redemption Notice”) to
the Company demanding the redemption of such Holder’s Shares pursuant to this
Section
6 and specifying the number of Shares to be redeemed (such fifth (5th)
Business Day being referred to herein as the “Mandatory
Redemption Date”).  If the Company fails to pay the Mandatory
Redemption Price to a Holder on or before the Mandatory Redemption Date, such
Holder shall be entitled to interest thereon, from and after the Mandatory
Redemption Payment Date until the Mandatory Redemption Price has been paid in
full, at an annual rate equal to the Default Interest Rate.

    

    Section
7.  Early
Redemption.

    

    (a)           General.  The
Company shall have the right at any time on or after December 31, 2010 to redeem
all but not less than all of the outstanding Shares in cash (an “Early
Redemption”).  For the avoidance of doubt, the Company shall
not have the right to redeem any Shares prior to January 1, 2011.  In
order to effectuate an Early Redemption, the Company must deliver written notice
thereof to each Holder (an “Early Redemption
Notice”), and such notice shall specify the date on which such early
redemption shall be effectuated (the “Early Redemption
Date”), provided
that the Early Redemption Date must be at least sixty (60) days following
the date on which the Early Redemption Notice has been delivered to all of the
Holders.  Notwithstanding the foregoing, if a Holder delivers a
Mandatory Redemption Notice or Conversion Notice at any time prior to the Early
Redemption Date, then the provisions of this Certificate applicable to such
Mandatory Redemption or Conversion, as applicable, including the Company’s
obligation to pay the amounts or deliver shares of Common Stock in connection
with such Mandatory Redemption or Conversion, as applicable, shall apply and
control.

     

    (b)           Early Redemption
Price.  The amount payable upon an Early Redemption (the “Early Redemption
Price”) shall be equal to 104% of the aggregate Liquidation Preference
for the Shares being redeemed.

     

     

     

    
      
        
        

      

      
        -9-

        
          

        

      

      
        
        

      

    

     

     

    
 

    (c)           Payment of Early Redemption
Price.  The Company shall pay in cash the Early Redemption
Price to each Holder on the Early Redemption Date.  If the Company
fails to pay the Early Redemption Price to a Holder on or before the Early
Redemption Date, such Holder shall be entitled to interest thereon, from and
after the Early Redemption Date until the Early Redemption Price has been paid
in full, at an annual rate equal to the Default Interest Rate.

    

    Section
8.  Conversion.  The
Series B Preferred Stock shall be convertible into Common Stock as
follows:

    

    (a)           Right to Convert; Number of
Conversion Shares.  Each Holder shall have the right to
convert, at any time and from time to time, all or any part of the Shares held
by such Holder into such number of fully paid and non-assessable shares (the
“Conversion
Shares”) of Common Stock as is determined in accordance with the terms
hereof (a “Conversion”).  The
number of Conversion Shares to be delivered by the Company pursuant to a
Conversion shall be determined by dividing (i) the aggregate Liquidation
Preference of the Shares to be converted by (ii) the Conversion Price in effect
on the applicable Conversion Date.

    

    (b)           Conversion
Notice.  In order to convert Shares, a Holder shall send to the
Company by facsimile transmission, at any time prior to 5:00 p.m., New York City
time, on the date on which such Holder wishes to effect such Conversion (the
“Conversion
Date”), a notice of conversion (a “Conversion
Notice”) stating the number of Shares to be converted, the amount of
Dividends accrued (but remaining unpaid) thereon, and a calculation of the
number of shares of Common Stock issuable upon such Conversion.  Such
Holder shall thereafter send the certificate or certificates representing the
Shares being converted to the Company.  The Company shall issue a new
certificate for Shares to such Holder in the event that less than all of the
Shares represented by a certificate are converted; provided, however, that the
failure of the Company to deliver such new certificate shall not affect the
right of such Holder to submit a further Conversion Notice with respect to such
Shares and, in any such case, such Holder shall be deemed to have submitted the
original of such new certificate at the time that it submits such further
Conversion Notice.  Except as otherwise provided herein, upon delivery
of a Conversion Notice by a Holder in accordance with the terms hereof, such
Holder shall, as of the applicable Conversion Date, be deemed for all purposes
to be the record owner of the Common Stock to which such Conversion Notice
relates.  In the case of a dispute between the Company and a Holder as
to the calculation of the Conversion Price or the number of Conversion Shares
issuable upon a Conversion (including without limitation the calculation of any
adjustment to the Conversion Price pursuant to Section
9), the Company shall issue to such Holder the number of Conversion
Shares that are not disputed within the time periods specified in Section 10
and shall submit the disputed calculations to its independent accountant within
two (2) Business Days of receipt of such Holder’s Conversion
Notice.  The Company shall cause such accountant to calculate the
Conversion Price as provided herein and to notify the Company and such Holder of
the results in writing no later than five (5) Business Days following the
Company’s receipt of such Holder’s Conversion Notice.  Such
accountant’s calculation shall be deemed conclusive absent manifest
error.  The fees of any such accountant shall be borne by the party
whose calculations were most at variance with those of such
accountant.

     

     

    
      
        
        

      

      
        -10-

        
          

        

      

      
        
        

      

    

     

     

     

    
 

    (c)           Delivery of Conversion
Shares.  Upon receipt of a fax copy of a Conversion Notice from
a Holder, the Company shall, no later than the close of business on the fifth
(5th) Business Day following the Conversion Date set forth in such Conversion
Notice (the “Conversion
Delivery Date”), issue and deliver or caused to be delivered to such
Holder the number of Conversion Shares determined pursuant to Section
8(a); provided,
however, that any Conversion Shares that are the subject of the dispute
procedure described in Section
8(b) shall be delivered no later than the close of business on the fifth
(5th) Business Day following the determination made pursuant
thereto.  The Company must deliver to each Holder the Conversion
Shares issuable to such Holder under this Section 8
in accordance with the provisions of Section
10.

    

    Section
9.  Adjustment of Conversion
Price.  The Conversion Price of the Series B Preferred Stock
shall be subject to adjustment from time to time as follows:

    

    (a)           Stock Splits and Stock
Dividends.  If the number of shares of Common Stock outstanding
at any time after the date hereof is increased by (i) a stock dividend payable
in (x) shares of Common Stock (other than dividends payable pursuant to the
Series B Preferred Stock), or (y) options to purchase or rights to subscribe for
Common Stock or other securities of the Company convertible into or exchangeable
for Common Stock, or (ii) a subdivision or split-up of shares of Common Stock,
then, on the date such payment is made or such change is effective, the
Conversion Price shall be appropriately decreased so that the number of shares
of Common Stock issuable on conversion of the Series B Preferred Stock shall be
increased in proportion to such increase of outstanding shares.

    

    (b)           Reverse Stock Splits and
Stock Combinations.  If the number of shares of Common Stock
outstanding at any time after the date hereof is decreased by a combination of
the outstanding shares of Common Stock, then, on the effective date of such
combination, the Conversion Price shall be appropriately increased so that the
number of shares of Common Stock issuable on conversion of the Series B
Preferred Stock shall be decreased in proportion to such decrease in outstanding
shares.

    

    (c)           Distributions.  In
case the Company shall declare a cash dividend upon its Common Stock or shall
distribute to holders of its Common Stock shares of its capital stock (other
than Common Stock), stock or other securities of other Persons, evidences of
indebtedness issued by the Company or other Persons, assets (excluding cash
dividends) or options or rights (excluding options to purchase and rights to
subscribe for Common Stock or other securities of the Company convertible into
or exchangeable for Common Stock), then, in such case, each Holder shall,
concurrently with the distribution to holders of Common Stock, receive a like
distribution based upon the number of shares of Common Stock into which such
Holder’s Shares are then convertible at the Conversion Price in effect on the
record date for such distribution.

     

     

     

    
      
        
        

      

      
        -11-

        
          

        

      

      
        
        

      

    

     

    
 

    (d)           Capital
Reorganization.  In case, at any time after the date hereof, of
any capital reorganization, or any reclassification of the stock of the Company
(other than a change in par value or as a result of a stock dividend or
subdivision, split-up or combination of shares), or the consolidation or merger
of the Company with or into another Person (other than a consolidation or merger
in which the Company is the continuing entity and which does not result in any
change in the Common Stock), or of the sale or other disposition of all or
substantially all of the properties and assets of the Company as an entirety to
any other Person, the Shares shall, if such event is not deemed a liquidation
for purposes of Section 4,
after such reorganization, reclassification, consolidation, merger, sale or
other disposition, be convertible into the kind and number of shares of stock or
other securities or property of the Company or of the entity resulting from such
consolidation or surviving such merger or to which such properties and assets
shall have been sold or otherwise disposed to which such Holder would have been
entitled if immediately prior to such reorganization, reclassification,
consolidation, merger, sale or other disposition such Holder had converted its
Shares into Common Stock.  The provisions of this Section
9(e) shall similarly apply to successive reorganizations,
reclassifications, consolidations, mergers, sales or other
dispositions.  The provisions of this Section
9(e) shall not affect the Holders right to effect a Mandatory Redemption
if any of the transactions described in this Section
9(e) also constitute a Mandatory Redemption Event.

    

    (e)           Minimal
Adjustments.  No adjustment in a Conversion Price need be made
if such adjustment would result in a change in a Conversion Price of less than
$0.01. Any adjustment of less than $0.01 which is not made shall be carried
forward and shall be made at the time of and together with any subsequent
adjustment which, on a cumulative basis, amounts to an adjustment of $0.01 or
more in a Conversion Price.  All calculations under this Section 9
shall be made to the nearest cent or to the nearest one hundredth (1/100) of a
share, as the case may be.

    

    (f)           Certificate as to
Adjustments.  Upon the occurrence of each adjustment or
readjustment of a Conversion Price pursuant to this Section 9,
the Company at its expense shall promptly compute such adjustment or
readjustment in accordance with the terms hereof and prepare and furnish to each
Holder a certificate setting forth such adjustment or readjustment and showing
in detail the facts upon which such adjustment or readjustment is
based.  The Company shall, upon written request at any time of any
Holder, furnish or cause to be furnished to such Holder a like certificate
setting forth (i) such adjustments and readjustments, (ii) the Conversion Price
at the time in effect for the Series B Preferred Stock held, and (iii) the
number of shares of Common Stock and the amount if any, of other property which
at the time would be received upon the conversion of the Series B Preferred
Stock.

    

    (g)           Notices of Record
Date.  In the event of any taking by the Company of a record of
the holders of any class of securities for the purpose of determining the
holders thereof who are entitled to receive any dividend (other than a cash
dividend) or other distribution, the Company shall mail to each Holder at least
ten (10) Business Days prior to the date specified therein, a notice specifying
the date on which any such record is to be taken for the purpose of such
dividend or distribution.

     

     

     

    
      
        
        

      

      
        -12-

        
          

        

      

      
        
        

      

    

     

    
 

    Section
10.  Delivery of
Shares.  The provisions of this Section 10
shall apply to all deliveries of Dividend Shares, Maturity Shares and Conversion
Shares (collectively, the “Deliverable
Shares”):

    

    (a)           Method of
Delivery.  The Company or its designated transfer agent (the
“Transfer
Agent”) shall effect all deliveries of Deliverable Shares required to be
delivered to a Holder by issuing and delivering such Deliverable Shares to the
Depository Trust Company (“DTC”)
account on such Holder’s behalf via the Deposit Withdrawal Agent Commission
System (“DWAC”).  Notwithstanding
the foregoing, the delivery of (i) all Dividend Shares, (ii) any other
Deliverable Shares to the extent such Deliverable Shares are restricted and may
not be delivered in accordance with the preceding sentence, and (iii) any other
Deliverable Shares to the extent such Holder requests in writing, shall be
effected by delivering to such Holder or its nominee physical certificates
representing such Deliverable Shares no later than the close of business on the
date on which such Deliverable Shares are due.  Deliverable Shares
delivered to a Holder shall not contain any restrictive legend as long as the
resale of such Deliverable Shares (x) has been or will be made (as certified in
writing by such Holder to the Company) pursuant to an effective registration
statement, (y) has been made pursuant to Rule 144 under the Securities Act, or
(z) may be made pursuant to Rule 144(k) under the Securities Act or any
successor rule or provision.

    

    (b)           Failure to
Deliver.

    

    (i)           In
the event that, for any reason, a Holder has not timely received the number of
Deliverable Shares required to be delivered to such Holder, or the Deliverable
Shares so delivered contain a restrictive legend in spite of such Holder
complying with the requirements described in clause
(x), (y) or
(z)
of Section
10(a), on or before the delivery date for such Deliverable Shares (a
“Delivery
Default”, and the date on which such delivery was required to be made,
the “Delivery Default
Date”), the Company shall pay to such Holder payments (“Delivery Default
Payments”) in the amount of (A) (N/360) multiplied by (B) the
applicable Delivery Default Amount multiplied by (C) the Default
Interest Rate, where “N” equals the number of days elapsed between the date on
which such Deliverable Shares were to be delivered (or date on which the
restrictive legend was to be removed from such Deliverable Shares) and the date
on which such Delivery Default has been cured.  Amounts payable
pursuant to the preceding sentence shall be paid to the Holder in immediately
available funds on or before the second (2nd) Business Day following written
notice from such Holder to the Company specifying the amount owed to it by the
Company.

    

    (ii)           In
addition to any other remedies provided herein, each Holder shall have the right
to pursue actual damages for the Company’s failure to issue and deliver
Deliverable Shares on the applicable delivery date, including, without
limitation, damages relating to any purchase of shares of Common Stock by or on
behalf of such Holder in order to make delivery on a sale lawfully effected in
anticipation of receiving 

     

     

     

    
      
        
        

      

      
        -13-

        
          

        

      

      
        
        

      

    

     

     

     

    Deliverable
Shares, such damages to be in an amount equal to (A) the aggregate amount paid
by such Holder for the shares of Common Stock so purchased minus (B) the aggregate
amount received by such Holder upon the sale of such Deliverable Shares (or in
the case of Dividend Shares, the aggregate amount received by such Holder upon
the conversion of such Dividend Shares and subsequent sale of the Conversion
Shares), and such Holder shall have the right to pursue all other remedies
available to it at law or in equity (including, without limitation, a decree of
specific performance and/or injunctive relief).

    

    (c)           Fractional
Shares.  No fractional Deliverable Shares shall be issued upon
conversion of the Series B Preferred Stock.  In lieu of any fractional
share to which a Holder would otherwise be entitled, the Company shall pay cash
equal to such fraction multiplied by (i) $1,000 in the case of a fractional
Dividend Share, and (ii) the Market Price determined as of the required delivery
date in the case of a fractional share of Common Stock.

    

    Section
11.  Reservation of Deliverable
Shares.  The Company shall at all times reserve and keep
available out of its authorized but unissued shares of Series B Preferred Stock
and shares of Common Stock solely for the purpose of effecting the delivery of
the Deliverable Shares as shall from time to time be sufficient to effect all of
the delivery requirements under this Certificate, and if at any time the number
of authorized but unissued shares of Series B Preferred Stock or shares of
Common Stock shall not be sufficient to effect any of the delivery requirements
under this Certificate, the Company will take such corporate action as may, in
the opinion of its counsel, be necessary to increase its authorized but unissued
shares of Series B Preferred Stock or shares of Common Stock, as the case may
be, to such number of shares as shall be sufficient for such
purpose.

    

    Section
12.  Voting
Rights; Protective Provisions; Waivers.

    

    (a)           Voting
Rights.  Each Share shall have the same voting rights as the
shares of Common Stock into which it may be converted determined in accordance
with  the Conversion Price then in effect. The Company shall provide
each Holder with prior notification of each meeting of stockholders (and copies
of proxy statements and other information sent to such stockholders) in the same
manner as notification sent to holders of Common Stock.

    

    (b)           Protective
Provisions. So long any Shares are outstanding, the Company shall not,
without first obtaining  the approval of the Holders of not less than
two-thirds of the Shares then outstanding:

    

    (i)           alter,
change, modify or amend (x) the terms of the Series B Preferred Stock in any way
or (y) the terms of any other capital stock of the Company so as to affect
adversely the Series B Preferred Stock;

     

     

     

    
      
        
        

      

      
        -14-

        
          

        

      

      
        
        

      

    

     

    
 

    (ii)           create
or issue any new class or series of capital stock, or increase the authorized
number of any existing class or series of capital stock, in either such case
having a preference over or ranking pari passu with the Series B
Preferred Stock as to redemption or distribution of assets upon a Liquidation
Event or any other liquidation, dissolution or winding up of the
Company;

    

    (iii)           increase
the authorized number of shares of Series B Preferred Stock;

    

    (iv)           re-issue
any Shares which have been converted or redeemed in accordance with the terms
hereof; or

    

    (v)           issue
any Shares except pursuant to the terms of this Certificate.

    

    In the
event that (x) the Holders of not less than two-thirds of the Shares then
outstanding agree to allow the Company to alter or change the rights,
preferences or privileges of the Series B Preferred Stock pursuant to the terms
hereof, no such change shall be effective to the extent that, by its terms, it
applies to less than all of the Shares then outstanding.

    

    (c)           Waivers.  Any
waiver or consent under this Certificate shall be in writing and be binding only
upon the specific Person giving such waiver or consent and limited to the
specific instance and purpose for which such waiver or consent was
given.

    

    Section
13.  Notices.  Any
notice required by the provisions of this Certificate to be given to a Holder
shall be deemed given if deposited in the United States mail, postage prepaid,
and addressed to such Holder of record at such Holder’s latest address appearing
on the books of the Company or at such other address provided by such Holder to
the Company in writing.

    

    [Remainder
of Page Intentionally Left Blank]

     

     

     

    
      
        
        

      

      
        -15-

        
          

        

      

      
        
        

      

    

     

     

     

     

     

     

    IN
WITNESS WHEREOF, the Company has caused this Certificate to be executed by its
President and attested to by its Secretary this 12th day of December,
2008.

    

    CELSIUS
HOLDINGS, INC.

    

    

    By:               /s/
Stephen C. Haley                                                                        

    Name:
Stephen C. Haley

    Title:  Chief
Executive Officer

    

    

    ATTEST:

    

    

    /s/ Jan A.
Norelid                                           

    Name:  Jan
A Norelid

    Title:  Secretary

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00150-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00150-of-00352.parquet"}]]