Document:

Form of 2004 Stock Incentive Plan

 EXHIBIT 10.4 
  
 PRN CORPORATION 
  
 2004 STOCK INCENTIVE PLAN 
  
 (Adopted by the Board on May 3, 2004) 

 Table of Contents 
  

					
	 	  	 	  	Page

		
	SECTION 1. ESTABLISHMENT AND PURPOSE	  	1
		
	SECTION 2. DEFINITIONS	  	1
	    (a)	  	“Affiliate”	  	1
	    (b)	  	“Award”	  	1
	    (c)	  	“Board of Directors”	  	1
	    (d)	  	“Change in Control”	  	1
	    (e)	  	“Code”	  	2
	    (f)	  	“Committee”	  	2
	    (g)	  	“Company”	  	2
	    (h)	  	“Consultant”	  	2
	    (i)	  	“Employee”	  	3
	    (j)	  	“Exchange Act”	  	3
	    (k)	  	“Exercise Price”	  	3
	    (l)	  	“Fair Market Value”	  	3
	    (m)	  	“ISO”	  	3
	    (n)	  	“Nonstatutory Option” or “NSO”	  	3
	    (o)	  	“Offeree”	  	3
	    (p)	  	“Option”	  	4
	    (q)	  	“Optionee”	  	4
	    (r)	  	“Outside Director”	  	4
	    (s)	  	“Parent”	  	4
	    (t)	  	“Participant”	  	4
	    (u)	  	“Plan”	  	4
	    (v)	  	“Purchase Price”	  	4
	    (w)	  	“Restricted Share”	  	4
	    (x)	  	“Restricted Share Agreement”	  	4
	    (y)	  	“SAR”	  	4
	    (z)	  	“SAR Agreement”	  	4
	    (aa)	  	“Service”	  	4
	    (bb)	  	“Share”	  	4
	    (cc)	  	“Stock”	  	4
	    (dd)	  	“Stock Option Agreement”	  	4
	    (ee)	  	“Stock Unit”	  	4
	    (ff)	  	“Stock Unit Agreement”	  	5
	    (gg)	  	“Subsidiary”	  	5
	    (hh)	  	“Total and Permanent Disability”	  	5
		
	SECTION 3. ADMINISTRATION	  	5
	    (a)	  	Committee Composition	  	5
	    (b)	  	Committee for Non-Officer Grants	  	5
	    (c)	  	Committee Procedures	  	5

  
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	    (d)	  	Committee Responsibilities	  	5
		
	SECTION 4. ELIGIBILITY	  	7
	    (a)	  	General Rule	  	7
	    (b)	  	Automatic Grants to Outside Directors	  	7
	    (c)	  	Ten-Percent Stockholders	  	8
	    (d)	  	Attribution Rules	  	8
	    (e)	  	Outstanding Stock	  	8
		
	SECTION 5. STOCK SUBJECT TO PLAN	  	8
	    (a)	  	Basic Limitation	  	8
	    (b)	  	Award Limitation	  	8
	    (c)	  	Additional Shares	  	9
		
	SECTION 6. RESTRICTED SHARES	  	9
	    (a)	  	Restricted Stock Agreement	  	9
	    (b)	  	Payment for Awards	  	9
	    (c)	  	Vesting	  	9
	    (d)	  	Voting and Dividend Rights	  	9
	    (e)	  	Restrictions on Transfer of Shares	  	9
		
	SECTION 7. TERMS AND CONDITIONS OF OPTIONS	  	10
	    (a)	  	Stock Option Agreement	  	10
	    (b)	  	Number of Shares	  	10
	    (c)	  	Exercise Price	  	10
	    (d)	  	Withholding Taxes	  	10
	    (e)	  	Exercisability and Term	  	10
	    (f)	  	Exercise of Options Upon Termination of Service	  	11
	    (g)	  	Effect of Change in Control	  	11
	    (h)	  	Leaves of Absence	  	11
	    (i)	  	No Rights as a Stockholder	  	11
	    (j)	  	Modification, Extension and Renewal of Options	  	11
	    (k)	  	Restrictions on Transfer of Shares	  	11
	    (l)	  	Buyout Provisions	  	12
		
	SECTION 8. PAYMENT FOR SHARES	  	12
	    (a)	  	General Rule	  	12
	    (b)	  	Surrender of Stock	  	12
	    (c)	  	Services Rendered	  	12
	    (d)	  	Cashless Exercise	  	12
	    (e)	  	Exercise/Pledge	  	12
	    (f)	  	Promissory Note	  	12
	    (g)	  	Other Forms of Payment	  	13
	    (h)	  	Limitations under Applicable Law	  	13

  
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	SECTION 9. STOCK APPRECIATION RIGHTS	  	13
	    (a)	  	SAR Agreement	  	13
	    (b)	  	Number of Shares	  	13
	    (c)	  	Exercise Price	  	13
	    (d)	  	Exercisability and Term	  	13
	    (e)	  	Effect of Change in Control	  	13
	    (f)	  	Exercise of SARs	  	13
	    (g)	  	Modification or Assumption of SARs	  	14
		
	SECTION 10. STOCK UNITS	  	14
	    (a)	  	Stock Unit Agreement	  	14
	    (b)	  	Payment for Awards	  	14
	    (c)	  	Vesting Conditions	  	14
	    (d)	  	Voting and Dividend Rights	  	14
	    (e)	  	Form and Time of Settlement of Stock Units	  	14
	    (f)	  	Death of Recipient	  	15
	    (g)	  	Creditors’ Rights	  	15
		
	SECTION 11. ADJUSTMENT OF SHARES	  	15
	    (a)	  	Adjustments	  	15
	    (b)	  	Dissolution or Liquidation	  	16
	    (c)	  	Reorganizations	  	16
	    (d)	  	Reservation of Rights	  	16
		
	SECTION 12. DEFERRAL OF AWARDS	  	16
		
	SECTION 13. AWARDS UNDER OTHER PLANS	  	17
		
	SECTION 14. PAYMENT OF DIRECTOR’S FEES IN SECURITIES	  	17
	    (a)	  	Effective Date	  	17
	    (b)	  	Elections to Receive NSOs, Restricted Shares or Stock Units	  	17
	    (c)	  	Number and Terms of NSOs, Restricted Shares or Stock Units	  	17
		
	SECTION 15. LEGAL AND REGULATORY REQUIREMENTS	  	17
		
	SECTION 16. WITHHOLDING TAXES	  	18
	    (a)	  	General	  	18
	    (b)	  	Share Withholding	  	18
		
	SECTION 17. OTHER PROVISIONS APPLICABLE TO AWARDS	  	18
	    (a)	  	Transferability	  	18
	    (b)	  	Qualifying Performance Criteria	  	18
		
	SECTION 18. NO EMPLOYMENT RIGHTS	  	19
		
	SECTION 19. DURATION AND AMENDMENTS	  	19
	    (a)	  	Term of the Plan	  	19

  
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	    (b)	  	Right to Amend or Terminate the Plan	  	19
	    (c)	  	Effect of Termination	  	19
		
	SECTION 20. EXECUTION	  	21

  
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 2004 STOCK INCENTIVE PLAN 
  
  

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 PRN CORPORATION 
  
 2004 STOCK INCENTIVE PLAN 
  
 SECTION 1. ESTABLISHMENT AND PURPOSE. 
  
 The Plan was adopted by the Board of Directors on May 3, 2004, effective as of the date of the initial offering of Stock to the public pursuant to a
registration statement filed by the Company with the Securities and Exchange Commission (the “Effective Date”). The purpose of the Plan is to promote the long-term success of the Company and the creation of stockholder value by (a)
encouraging Employees, Outside Directors and Consultants to focus on critical long-range objectives, (b) encouraging the attraction and retention of Employees, Outside Directors and Consultants with exceptional qualifications and (c) linking
Employees, Outside Directors and Consultants directly to stockholder interests through increased stock ownership. The Plan seeks to achieve this purpose by providing for Awards in the form of restricted shares, stock units, options (which may
constitute incentive stock options or nonstatutory stock options) or stock appreciation rights. 
  
 SECTION 2. DEFINITIONS. 
  
 (a) “Affiliate” shall mean any entity other than a Subsidiary, if the Company and/or one of more Subsidiaries own not less than 50% of such entity. 
  
 (b) “Award” shall mean any award of an Option, a SAR, a Restricted Share or a Stock Unit under the
Plan. 
  
 (c) “Board of Directors” shall
mean the Board of Directors of the Company, as constituted from time to time. 
  
 (d) “Change in Control” shall mean the occurrence of any of the following events: 
  
 (i) A change in the composition of the Board of Directors occurs, as a result of which fewer than one-half of the incumbent directors are
directors who either: 
  
 (A) Had been directors
of the Company on the “look-back date” (as defined below) (the “original directors”); or 
  
 (B) Were elected, or nominated for election, to the Board of Directors with the affirmative votes of at least a majority of the aggregate
of the original directors who were still in office at the time of the election or nomination and the directors whose election or nomination was previously so approved (the “continuing directors”); or 
  
 (ii) Any “person” (as defined below) who by the
acquisition or aggregation of securities, is or becomes the “beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the Company representing 50% or more of the 
  
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 2004 STOCK INCENTIVE PLAN 
  

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 combined voting power of the Company’s then outstanding securities ordinarily (and apart from rights
accruing under special circumstances) having the right to vote at elections of directors (the “Base Capital Stock”); except that any change in the relative beneficial ownership of the Company’s securities by any person resulting
solely from a reduction in the aggregate number of outstanding shares of Base Capital Stock, and any decrease thereafter in such person’s ownership of securities, shall be disregarded until such person increases in any manner, directly or
indirectly, such person’s beneficial ownership of any securities of the Company; or 
  
 (iii) The consummation of a merger or consolidation of the Company with or into another entity or any other corporate reorganization, if
persons who were not stockholders of the Company immediately prior to such merger, consolidation or other reorganization own immediately after such merger, consolidation or other reorganization 50% or more of the voting power of the outstanding
securities of each of (A) the continuing or surviving entity and (B) any direct or indirect parent corporation of such continuing or surviving entity; or 
  
 (iv) The sale, transfer or other disposition of all or substantially all of the Company’s assets. 
  
 For purposes of subsection (d)(i) above, the term “look-back” date
shall mean the later of (1) the Effective Date or (2) the date 24 months prior to the date of the event that may constitute a Change in Control. 
  
 For purposes of subsection (d)(ii)) above, the term “person” shall have the same meaning as when used in Sections 13(d) and 14(d) of the
Exchange Act but shall exclude (1) a trustee or other fiduciary holding securities under an employee benefit plan maintained by the Company or a Parent or Subsidiary and (2) a corporation owned directly or indirectly by the stockholders of the
Company in substantially the same proportions as their ownership of the Stock. 
  
 Any other provision of this Section 2(d) notwithstanding, a transaction shall not constitute a Change in Control if its sole purpose is to change the state of the Company’s incorporation or to create a holding
company that will be owned in substantially the same proportions by the persons who held the Company’s securities immediately before such transaction, and a Change in Control shall not be deemed to occur if the Company files a registration
statement with the Securities and Exchange Commission for the initial offering of Stock to the public. 
  
 (e) “Code” shall mean the Internal Revenue Code of 1986, as amended. 
  
 (f) “Committee” shall mean the Compensation Committee as designated by the Board of Directors, which
is authorized to administer the Plan, as described in Section 3 hereof. 
  
 (g) “Company” shall mean PRN Corporation. 
  
 (h) “Consultant” shall mean a consultant or advisor who provides bona fide services to the Company, a Parent, a Subsidiary or an Affiliate as an independent contractor or a member of the board
of directors of a Parent or a Subsidiary who is not an Employee. 
  
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 (i) “Employee” shall mean any individual who is a common-law employee of the
Company, a Parent or a Subsidiary. 
  
 (j)
“Exchange Act” shall mean the Securities Exchange Act of 1934, as amended. 
  
 (k) “Exercise Price” shall mean, in the case of an Option, the amount for which one Common Share may be purchased upon exercise of
such Option, as specified in the applicable Stock Option Agreement. “Exercise Price,” in the case of a SAR, shall mean an amount, as specified in the applicable SAR Agreement, which is subtracted from the Fair Market Value of one Common
Share in determining the amount payable upon exercise of such SAR. 
  
 (l) “Fair Market Value” with respect to a Share, shall mean the market price of one Share of Stock, determined by the Committee as follows: 
  
 (i) If the Stock was traded over-the-counter on the date in question but was not traded on The Nasdaq Stock
Market, then the Fair Market Value shall be equal to the last transaction price quoted for such date by the OTC Bulletin Board or, if not so quoted, shall be equal to the mean between the last reported representative bid and asked prices quoted for
such date by the principal automated inter-dealer quotation system on which the Stock is quoted or, if the Stock is not quoted on any such system, by the “Pink Sheets” published by the National Quotation Bureau, Inc.; 
  
 (ii) If the Stock was traded on The Nasdaq Stock Market,
then the Fair Market Value shall be equal to the last reported sale price quoted for such date by The Nasdaq Stock Market; 
  
 (iii) If the Stock was traded on a United States stock exchange on the date in question, then the Fair Market Value shall be equal to the
closing price reported for such date by the applicable composite-transactions report; and 
  
 (iv) If none of the foregoing provisions is applicable, then the Fair Market Value shall be determined by the Committee in good faith on
such basis as it deems appropriate. 
  
 In all cases, the determination of Fair
Market Value by the Committee shall be conclusive and binding on all persons. 
  
 (m) “ISO” shall mean an employee incentive stock option described in Section 422 of the Code. 
  
 (n) “Nonstatutory Option” or “NSO” shall mean an employee stock option that is not an ISO. 
  
 (o) “Offeree” shall mean an individual to whom the
Committee has offered the right to acquire Shares under the Plan (other than upon exercise of an Option). 
  
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 (p) “Option” shall mean an ISO or Nonstatutory Option granted under the Plan and
entitling the holder to purchase Shares. 
  
 (q)
“Optionee” shall mean an individual or estate who holds an Option or SAR. 
  
 (r) “Outside Director” shall mean a member of the Board of Directors who is not a common-law employee of, or paid consultant to, the Company, a Parent or a Subsidiary. 
  
 (s) “Parent” shall mean any corporation (other than
the Company) in an unbroken chain of corporations ending with the Company, if each of the corporations other than the Company owns stock possessing 50% or more of the total combined voting power of all classes of stock in one of the other
corporations in such chain. A corporation that attains the status of a Parent on a date after the adoption of the Plan shall be a Parent commencing as of such date. 
  
 (t) “Participant” shall mean an individual or estate who holds an Award. 
  
 (u) “Plan” shall mean this 2004 Stock Incentive Plan
of PRN Corporation, as amended from time to time. 
  
 (v)
“Purchase Price” shall mean the consideration for which one Share may be acquired under the Plan (other than upon exercise of an Option), as specified by the Committee. 
  
 (w) “Restricted Share” shall mean a Share awarded
under the Plan. 
  
 (x) “Restricted Share
Agreement” shall mean the agreement between the Company and the recipient of a Restricted Share which contains the terms, conditions and restrictions pertaining to such Restricted Shares. 
  
 (y) “SAR” shall mean a stock appreciation right
granted under the Plan. 
  
 (z) “SAR
Agreement” shall mean the agreement between the Company and an Optionee which contains the terms, conditions and restrictions pertaining to his or her SAR. 
  
 (aa) “Service” shall mean service as an Employee, Consultant or Outside Director. 
  
 (bb) “Share” shall mean one share of Stock, as
adjusted in accordance with Section 8 (if applicable). 
  
 (cc)
“Stock” shall mean the Common Stock of the Company. 
  
 (dd) “Stock Option Agreement” shall mean the agreement between the Company and an Optionee that contains the terms, conditions and restrictions pertaining to his Option. 
  
 (ee) “Stock Unit” shall mean a bookkeeping entry
representing the equivalent of one Share, as awarded under the Plan. 
  
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 (ff) “Stock Unit Agreement” shall mean the agreement between the Company and the
recipient of a Stock Unit which contains the terms, conditions and restrictions pertaining to such Stock Unit. 
  
 (gg) “Subsidiary” shall mean any corporation, if the Company and/or one or more other Subsidiaries own not less than 50% of the
total combined voting power of all classes of outstanding stock of such corporation. A corporation that attains the status of a Subsidiary on a date after the adoption of the Plan shall be considered a Subsidiary commencing as of such date.

  
 (hh) “Total and Permanent Disability”
shall mean that the Optionee is unable to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment that can be expected to result in death or that has lasted, or can be expected to last, for a
continuous period of not less than 12 months. 
  
 SECTION 3. ADMINISTRATION.

  
 (a) Committee Composition. The Plan shall be
administered by the Committee. The Committee shall consist of two or more directors of the Company, who shall be appointed by the Board. In addition, the composition of the Committee shall satisfy (i) such requirements as the Securities and Exchange
Commission may establish for administrators acting under plans intended to qualify for exemption under Rule 16b-3 (or its successor) under the Exchange Act; and (ii) such requirements as the Internal Revenue Service may establish for outside
directors acting under plans intended to qualify for exemption under Section 162(m)(4)(C) of the Code. 
  
 (b) Committee for Non-Officer Grants. The Board may also appoint one or more separate committees of the Board, each composed of one or more
directors of the Company who need not satisfy the requirements of Section 3(a), who may administer the Plan with respect to Employees who are not considered officers or directors of the Company under Section 16 of the Exchange Act, may grant Awards
under the Plan to such Employees and may determine all terms of such grants. Within the limitations of the preceding sentence, any reference in the Plan to the Committee shall include such committee or committees appointed pursuant to the preceding
sentence. The Board of Directors may also authorize one or more officers of the Company to designate Employees, other than officers under Section 16 of the Exchange Act, to receive Awards and/or to determine the number of such Awards to be received
by such persons; provided, however, that the Board of Directors shall specify the total number of Awards that such officers may so award. 
  
 (c) Committee Procedures. The Board of Directors shall designate one of the members of the Committee as chairman. The Committee may hold
meetings at such times and places as it shall determine. The acts of a majority of the Committee members present at meetings at which a quorum exists, or acts reduced to or approved in writing by all Committee members, shall be valid acts of the
Committee. 
  
 (d) Committee Responsibilities.
Subject to the provisions of the Plan, the Committee shall have full authority and discretion to take the following actions: 
  
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STOCK INCENTIVE PLAN 
  

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 (i) To interpret the Plan and to apply its provisions; 
  
 (ii) To adopt, amend or rescind rules, procedures and forms
relating to the Plan; 
  
 (iii) To authorize any
person to execute, on behalf of the Company, any instrument required to carry out the purposes of the Plan; 
  
 (iv) To determine when Awards are to be granted under the Plan; 
  
 (v) To select the Offerees and Optionees; 
  
 (vi) To determine the number of Shares to be made subject to each Award; 
  
 (vii) To prescribe the terms and conditions of each Award,
including (without limitation) the Exercise Price and Purchase Price, and the vesting or duration of the Award (including accelerating the vesting of Awards, either at the time of the Award or thereafter, without the consent of the Participant), to
determine whether an Option is to be classified as an ISO or as a Nonstatutory Option, and to specify the provisions of the agreement relating to such Award; 
  

(viii) To amend any outstanding Award agreement, subject to applicable legal restrictions and to the consent of the Participant if the
Participant’s rights or obligations would be materially impaired; 
  
 (ix) To prescribe the consideration for the grant of each Award or other right under the Plan and to determine the sufficiency of such consideration; 
  
 (x) To determine the disposition of each Award or other right under the Plan in the event of a
Participant’s divorce or dissolution of marriage; 
  
 (xi) To determine whether Awards under the Plan will be granted in replacement of other grants under an incentive or other compensation plan of an acquired business; 
  
 (xii) To correct any defect, supply any omission, or reconcile any inconsistency in the Plan or any Award
agreement; 
  
 (xiii) To establish or verify the
extent of satisfaction of any performance goals or other conditions applicable to the grant, issuance, exercisability, vesting and/or ability to retain any Award; and 
  
 (xiv) To take any other actions deemed necessary or advisable for the administration of the Plan.

  

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 Subject to the requirements of applicable law, the Committee may designate persons other than members of the Committee to
carry out its responsibilities and may prescribe such conditions and limitations as it may deem appropriate, except that the Committee may not delegate its authority with regard to the selection for participation of or the granting of Options or
other rights under the Plan to persons subject to Section 16 of the Exchange Act. All decisions, interpretations and other actions of the Committee shall be final and binding on all Offerees, all Optionees, and all persons deriving their rights from
an Offeree or Optionee. No member of the Committee shall be liable for any action that he has taken or has failed to take in good faith with respect to the Plan, any Option, or any right to acquire Shares under the Plan. 
  
 SECTION 4. ELIGIBILITY 
  
 (a) General Rule. Only Employees shall be eligible for the grant of ISOs. Only Employees, Consultants and
Outside Directors shall be eligible for the grant of Restricted Shares, Stock Units, Nonstatutory Options or SARs. 
  
 (b) Automatic Grants to Outside Directors. 
  
 (i) Each Outside Director who is serving on the Board of Directors on the Effective Date, or who first joins the Board of Directors after
the Effective Date, and who was not previously an Employee, shall receive a Nonstatutory Option, subject to approval of the Plan by the Company’s stockholders, to purchase 50,000 Shares (subject to adjustment under Section 11) on the Effective
Date or, if later, the first business day after his or her election to the Board of Directors. The Shares subject to each Option granted under this Section 4(b)(i) shall vest and become exercisable monthly over the 24-month period beginning on the
day which is one month after the date of grant, at a monthly rate of 4.1667% of the total number of Shares subject to such Option. Notwithstanding the foregoing, each such Option shall become vested if a Change in Control occurs with respect to the
Company during the Optionee’s Service. 
  
 (ii) On the first business day following the conclusion of each regular annual meeting of the Company’s stockholders, commencing with the annual meeting occurring in 2006, each Outside Director who was not elected to the Board for the
first time at such meeting and who will continue serving as a member of the Board of Directors thereafter shall receive an Option to purchase 15,000 Shares (subject to adjustment under Section 11), provided that such Outside Director has served on
the Board of Directors for at least 18 months. Each Option granted under this Section 4(b)(ii) shall vest and become exercisable ratably over 12 months. Notwithstanding the foregoing, each Option granted under this Section 4(b)(ii) shall become
vested if a Change in Control occurs with respect to the Company during the Optionee’s Service. 
  
 (iii) The Exercise Price of all Nonstatutory Options granted to an Outside Director under this Section 4(b) shall be equal to 100% of the
Fair Market Value of a Share on the date of grant, payable in one of the forms described in Section 8(a), (b) or (d). 
  
 (iv) All Nonstatutory Options granted to an Outside Director under this Section 4(b) shall terminate on the earlier of (A) the day before
the tenth anniversary of the date 
  

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 of grant of such Options or (B) the date twelve months after the termination of such Outside Director’s Service for
any reason; provided, however, that any such Options that are not vested upon the termination of the Outside Director’s Service for any reason shall terminate immediately and may not be exercised. 
  
 (c) Ten-Percent Stockholders. An Employee who owns more than
10% of the total combined voting power of all classes of outstanding stock of the Company, a Parent or Subsidiary shall not be eligible for the grant of an ISO unless such grant satisfies the requirements of Section 422(c)(5) of the Code.

  
 (d) Attribution Rules. For purposes of Section
4(c) above, in determining stock ownership, an Employee shall be deemed to own the stock owned, directly or indirectly, by or for such Employee’s brothers, sisters, spouse, ancestors and lineal descendants. Stock owned, directly or indirectly,
by or for a corporation, partnership, estate or trust shall be deemed to be owned proportionately by or for its stockholders, partners or beneficiaries. 
  
 (e) Outstanding Stock. For purposes of Section 4(c) above, “outstanding stock” shall include all stock actually issued and
outstanding immediately after the grant. “Outstanding stock” shall not include shares authorized for issuance under outstanding options held by the Employee or by any other person. 
  
 SECTION 5. STOCK SUBJECT TO PLAN 
  
 (a) Basic Limitation. Shares offered under the Plan shall be
authorized but unissued Shares or treasury Shares. The aggregate number of Shares authorized for issuance as Awards under the Plan shall not exceed 2,100,000 Shares, plus (x) any Shares remaining available for grant of awards under the
Company’s 1997 Stock Incentive Plan on the effective date of the Plan (including Shares subject to outstanding options under the Company’s 1997 Stock Incentive Plan on the effective date of this Plan that are subsequently forfeited or
terminate for any other reason before being exercised and unvested Shares that are forfeited pursuant to such plan after the effective date of this Plan) and (y) an annual increase on the first day of each fiscal year during the term of the Plan,
beginning January 1, 2007, in each case in an amount equal to the lesser of (i) 1,000,000 Shares, (ii) 3% of the outstanding Shares on the last day of the immediately preceding year, or (iii) an amount determined by the Board. The limitations of
this Section 5(a) shall be subject to adjustment pursuant to Section 11. The number of Shares that are subject to Options or other Awards outstanding at any time under the Plan shall not exceed the number of Shares which then remain available for
issuance under the Plan. The Company, during the term of the Plan, shall at all times reserve and keep available sufficient Shares to satisfy the requirements of the Plan. 
  
 (b) Award Limitation. Subject to the provisions of Section 11, no Participant may receive Options, SARs,
Restricted Shares or Stock Units under the Plan in any calendar year that relate to more than 250,000 Shares, except that grants to a Participant in the calendar year in which his or her service first commences shall not relate to more than 750,000
Shares. 
  

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 (c) Additional Shares. If Restricted Shares or Shares issued upon the exercise of Options
are forfeited, then such Shares shall again become available for Awards under the Plan. If Stock Units, Options or SARs are forfeited or terminate for any other reason before being exercised, then the corresponding Shares shall again become
available for Awards under the Plan. If Stock Units are settled, then only the number of Shares (if any) actually issued in settlement of such Stock Units shall reduce the number available under Section 5(a) and the balance shall again become
available for Awards under the Plan. If SARs are exercised, then only the number of Shares (if any) actually issued in settlement of such SARs shall reduce the number available in Section 5(a) and the balance shall again become available for Awards
under the Plan. 
  
 SECTION 6. RESTRICTED SHARES. 
  
 (a) Restricted Stock Agreement. Each grant of Restricted
Shares under the Plan shall be evidenced by a Restricted Stock Agreement between the recipient and the Company. Such Restricted Shares shall be subject to all applicable terms of the Plan and may be subject to any other terms that are not
inconsistent with the Plan. The provisions of the various Restricted Stock Agreements entered into under the Plan need not be identical. 
  
 (b) Payment for Awards. Subject to the following sentence, Restricted Shares may be sold or awarded under the Plan for such consideration as
the Committee may determine, including (without limitation) cash, cash equivalents, full-recourse promissory notes, past services and future services. To the extent that an Award consists of newly issued Restricted Shares, the Award recipient shall
furnish consideration with a value not less than the par value of such Restricted Shares in the form of cash, cash equivalents, or past services rendered to the Company (or a Parent or Subsidiary), as the Committee may determine. 
  
 (c) Vesting. Each Award of Restricted Shares may or may not be
subject to vesting. Vesting shall occur, in full or in installments, upon satisfaction of the conditions specified in the Restricted Stock Agreement. A Restricted Stock Agreement may provide for accelerated vesting in the event of the
Participant’s death, disability or retirement or other events. The Committee may determine, at the time of granting Restricted Shares of thereafter, that all or part of such Restricted Shares shall become vested in the event that a Change in
Control occurs with respect to the Company. 
  
 (d)
Voting and Dividend Rights. The holders of Restricted Shares awarded under the Plan shall have the same voting, dividend and other rights as the Company’s other stockholders. A Restricted Stock Agreement, however, may require that
the holders of Restricted Shares invest any cash dividends received in additional Restricted Shares. Such additional Restricted Shares shall be subject to the same conditions and restrictions as the Award with respect to which the dividends were
paid. 
  
 (e) Restrictions on Transfer of Shares.
Restricted Shares shall be subject to such rights of repurchase, rights of first refusal or other restrictions as the Committee may determine. 
  

 PRN CORPORATION 
 2004 STOCK INCENTIVE PLAN 
  
 -9- 

 Such restrictions shall be set forth in the applicable Restricted Stock Agreement and shall apply in addition to any
general restrictions that may apply to all holders of Shares. 
  
 SECTION 7.
TERMS AND CONDITIONS OF OPTIONS. 
  
 (a) Stock
Option Agreement. Each grant of an Option under the Plan shall be evidenced by a Stock Option Agreement between the Optionee and the Company. Such Option shall be subject to all applicable terms and conditions of the Plan and may be subject to
any other terms and conditions which are not inconsistent with the Plan and which the Committee deems appropriate for inclusion in a Stock Option Agreement. The Stock Option Agreement shall specify whether the Option is an ISO or an NSO. The
provisions of the various Stock Option Agreements entered into under the Plan need not be identical. Options may be granted in consideration of a reduction in the Optionee’s other compensation. 
  
 (b) Number of Shares. Each Stock Option Agreement shall specify
the number of Shares that are subject to the Option and shall provide for the adjustment of such number in accordance with Section 11. 
  
 (c) Exercise Price. Each Stock Option Agreement shall specify the Exercise Price. The Exercise Price of an ISO shall not be less than 100%
of the Fair Market Value of a Share on the date of grant, except as otherwise provided in 4(c), and the Exercise Price of an NSO shall not be less 85% of the Fair Market Value of a Share on the date of grant. Notwithstanding the foregoing, a Stock
Option Agreement may specify that the exercise price of an NSO may vary in accordance with a predetermined formula. Subject to the foregoing in this Section 7(c), the Exercise Price under any Option shall be determined by the Committee at its sole
discretion. The Exercise Price shall be payable in one of the forms described in Section 8. 
  
 (d) Withholding Taxes. As a condition to the exercise of an Option, the Optionee shall make such arrangements as the Committee may require for the satisfaction of any federal, state, local or foreign
withholding tax obligations that may arise in connection with such exercise. The Optionee shall also make such arrangements as the Committee may require for the satisfaction of any federal, state, local or foreign withholding tax obligations that
may arise in connection with the disposition of Shares acquired by exercising an Option. 
  
 (e) Exercisability and Term. Each Stock Option Agreement shall specify the date when all or any installment of the Option is to become exercisable. The Stock Option Agreement shall also specify the term
of the Option; provided that the term of an ISO shall in no event exceed 10 years from the date of grant (five years for Employees described in Section 4(c). A Stock Option Agreement may provide for accelerated exercisability in the event of the
Optionee’s death, disability, or retirement or other events and may provide for expiration prior to the end of its term in the event of the termination of the Optionee’s Service. Options may be awarded in combination with SARs, and such an
Award may provide that the Options will not be exercisable unless the related SARs are forfeited. Subject to the foregoing in this Section 7(e), the Committee at its sole discretion shall determine when all or any installment of an Option is to
become exercisable and when an Option is to expire. 
  

 PRN CORPORATION 
 2004 STOCK INCENTIVE PLAN 
  
 -10- 

 (f) Exercise of Options Upon Termination of Service. Each Stock Option Agreement shall set
forth the extent to which the Optionee shall have the right to exercise the Option following termination of the Optionee’s Service with the Company and its Subsidiaries, and the right to exercise the Option of any executors or administrators of
the Optionee’s estate or any person who has acquired such Option(s) directly from the Optionee by bequest or inheritance. Such provisions shall be determined in the sole discretion of the Committee, need not be uniform among all Options issued
pursuant to the Plan, and may reflect distinctions based on the reasons for termination of Service. 
  
 (g) Effect of Change in Control. The Committee may determine, at the time of granting an Option or thereafter, that such Option shall become
exercisable as to all or part of the Shares subject to such Option in the event that a Change in Control occurs with respect to the Company. 
  
 (h) Leaves of Absence. An Employee’s Service shall cease when such Employee ceases to be actively employed by, or a Consultant to, the
Company (or any subsidiary) as determined in the sole discretion of the Board of Directors. For purposes of Options, Service does not terminate when an Employee goes on a bona fide leave of absence, that was approved by the Company in writing, if
the terms of the leave provide for continued service crediting, or when continued service crediting is required by applicable law. However, for purposes of determining whether an Option is entitled to ISO status, an Employee’s Service will be
treated as terminating 90 days after such Employee went on leave, unless such Employee’s right to return to active work is guaranteed by law or by a contract. Service terminates in any event when the approved leave ends, unless such Employee
immediately returns to active work. The Company determines which leaves count toward Service, and when Service terminates for all purposes under the Plan. 
  
 (i) No Rights as a Stockholder. An Optionee, or a transferee of an Optionee, shall have no rights as a stockholder with respect to any
Shares covered by his Option until the date of the issuance of a stock certificate for such Shares. No adjustments shall be made, except as provided in Section 11. 
  
 (j) Modification, Extension and Renewal of Options. Within the limitations of the Plan, the Committee may
modify, extend or renew outstanding options or may accept the cancellation of outstanding options (to the extent not previously exercised), whether or not granted hereunder, in return for the grant of new Options for the same or a different number
of Shares and at the same or a different exercise price, or in return for the grant of the same or a different number of Shares. The foregoing notwithstanding, no modification of an Option shall, without the consent of the Optionee, materially
impair his or her rights or obligations under such Option. 
  
 (k) Restrictions on Transfer of Shares. Any Shares issued upon exercise of an Option shall be subject to such special forfeiture conditions, rights of repurchase, rights of first refusal and other transfer restrictions as the
Committee may determine. Such restrictions shall be set 
  
 PRN
CORPORATION 
 2004 STOCK INCENTIVE PLAN 
  

 -11- 

 forth in the applicable Stock Option Agreement and shall apply in addition to any general restrictions that may apply to
all holders of Shares. 
  
 (l) Buyout Provisions.
The Committee may at any time (a) offer to buy out for a payment in cash or cash equivalents an Option previously granted or (b) authorize an Optionee to elect to cash out an Option previously granted, in either case at such time and based upon such
terms and conditions as the Committee shall establish. 
  
 SECTION 8. PAYMENT
FOR SHARES. 
  
 (a) General Rule. The entire
Exercise Price or Purchase Price of Shares issued under the Plan shall be payable in lawful money of the United States of America at the time when such Shares are purchased, except as provided in Section 8(b) through Section 8(g) below. 

 
 (b) Surrender of Stock. To the extent that a Stock Option
Agreement so provides, payment may be made all or in part by surrendering, or attesting to the ownership of, Shares which have already been owned by the Optionee or his representative. Such Shares shall be valued at their Fair Market Value on the
date when the new Shares are purchased under the Plan. The Optionee shall not surrender, or attest to the ownership of, Shares in payment of the Exercise Price if such action would cause the Company to recognize compensation expense (or additional
compensation expense) with respect to the Option for financial reporting purposes. 
  
 (c) Services Rendered. At the discretion of the Committee, Shares may be awarded under the Plan in consideration of services rendered to the Company or a Subsidiary prior to the award. If Shares are
awarded without the payment of a Purchase Price in cash, the Committee shall make a determination (at the time of the award) of the value of the services rendered by the Offeree and the sufficiency of the consideration to meet the requirements of
Section 6(b). 
  
 (d) Cashless Exercise. To the
extent that a Stock Option Agreement so provides, payment may be made all or in part by delivery (on a form prescribed by the Committee) of an irrevocable direction to a securities broker to sell Shares and to deliver all or part of the sale
proceeds to the Company in payment of the aggregate Exercise Price. 
  
 (e) Exercise/Pledge. To the extent that a Stock Option Agreement so provides, payment may be made all or in part by delivery (on a form prescribed by the Committee) of an irrevocable direction to a securities broker or lender
to pledge Shares, as security for a loan, and to deliver all or part of the loan proceeds to the Company in payment of the aggregate Exercise Price. 
  
 (f) Promissory Note. To the extent that a Stock Option Agreement or Restricted Stock Agreement so provides, payment may be made all or in
part by delivering (on a form prescribed by the Company) a full-recourse promissory note. However, the par value of the Common Shares being purchased under the Plan, if newly issued, shall be paid in cash or cash equivalents. 
  
 PRN CORPORATION 
 2004 STOCK INCENTIVE PLAN 
  

 -12- 

 (g) Other Forms of Payment. To the extent that a Stock Option Agreement or Restricted Stock
Agreement so provides, payment may be made in any other form that is consistent with applicable laws, regulations and rules. 
  
 (h) Limitations under Applicable Law. Notwithstanding anything herein or in a Stock Option Agreement or Restricted Stock Agreement to the
contrary, payment may not be made in any form that is unlawful, as determined by the Committee in its sole discretion. 
  
 SECTION 9. STOCK APPRECIATION RIGHTS. 
  
 (a) SAR Agreement. Each grant of a SAR under the Plan shall be evidenced by a SAR Agreement between the Optionee and the Company. Such SAR
shall be subject to all applicable terms of the Plan and may be subject to any other terms that are not inconsistent with the Plan. The provisions of the various SAR Agreements entered into under the Plan need not be identical. SARs may be granted
in consideration of a reduction in the Optionee’s other compensation. 
  
 (b) Number of Shares. Each SAR Agreement shall specify the number of Shares to which the SAR pertains and shall provide for the adjustment of such number in accordance with Section 11. 
  
 (c) Exercise Price. Each SAR Agreement shall specify the
Exercise Price. A SAR Agreement may specify an Exercise Price that varies in accordance with a predetermined formula while the SAR is outstanding. 
  
 (d) Exercisability and Term. Each SAR Agreement shall specify the date when all or any installment of the SAR is to become exercisable. The
SAR Agreement shall also specify the term of the SAR. A SAR Agreement may provide for accelerated exercisability in the event of the Optionee’s death, disability or retirement or other events and may provide for expiration prior to the end of
its term in the event of the termination of the Optionee’s service. SARs may be awarded in combination with Options, and such an Award may provide that the SARs will not be exercisable unless the related Options are forfeited. A SAR may be
included in an ISO only at the time of grant but may be included in an NSO at the time of grant or thereafter. A SAR granted under the Plan may provide that it will be exercisable only in the event of a Change in Control. 
  
 (e) Effect of Change in Control. The Committee may determine,
at the time of granting a SAR or thereafter, that such SAR shall become fully exercisable as to all Common Shares subject to such SAR in the event that a Change in Control occurs with respect to the Company. 
  
 (f) Exercise of SARs. Upon exercise of a SAR, the Optionee (or
any person having the right to exercise the SAR after his or her death) shall receive from the Company (a) Shares, (b) cash or (c) a combination of Shares and cash, as the Committee shall determine. The amount of cash and/or the Fair Market Value of
Shares received upon exercise of SARs shall, in the aggregate, be equal to the amount by which the Fair Market Value (on the date of surrender) of the Shares subject to the SARs exceeds the Exercise Price. 
  
 PRN CORPORATION 
 2004 STOCK INCENTIVE PLAN 
  

 -13- 

 (g) Modification or Assumption of SARs. Within the limitations of the Plan, the Committee
may modify, extend or assume outstanding SARs or may accept the cancellation of outstanding SARs (whether granted by the Company or by another issuer) in return for the grant of new SARs for the same or a different number of shares and at the same
or a different exercise price. The foregoing notwithstanding, no modification of a SAR shall, without the consent of the holder, materially impair his or her rights or obligations under such SAR. 
  
 SECTION 10. STOCK UNITS. 
  
 (a) Stock Unit Agreement. Each grant of Stock Units under the
Plan shall be evidenced by a Stock Unit Agreement between the recipient and the Company. Such Stock Units shall be subject to all applicable terms of the Plan and may be subject to any other terms that are not inconsistent with the Plan. The
provisions of the various Stock Unit Agreements entered into under the Plan need not be identical. Stock Units may be granted in consideration of a reduction in the recipient’s other compensation. 
  
 (b) Payment for Awards. To the extent that an Award is granted
in the form of Stock Units, no cash consideration shall be required of the Award recipients. 
  
 (c) Vesting Conditions. Each Award of Stock Units may or may not be subject to vesting. Vesting shall occur, in full or in installments, upon satisfaction of the conditions specified in the Stock Unit
Agreement. A Stock Unit Agreement may provide for accelerated vesting in the event of the Participant’s death, disability or retirement or other events. The Committee may determine, at the time of granting Stock Units or thereafter, that all or
part of such Stock Units shall become vested in the event that a Change in Control occurs with respect to the Company. 
  
 (d) Voting and Dividend Rights. The holders of Stock Units shall have no voting rights. Prior to settlement or forfeiture, any Stock Unit
awarded under the Plan may, at the Committee’s discretion, carry with it a right to dividend equivalents. Such right entitles the holder to be credited with an amount equal to all cash dividends paid on one Share while the Stock Unit is
outstanding. Dividend equivalents may be converted into additional Stock Units. Settlement of dividend equivalents may be made in the form of cash, in the form of Shares, or in a combination of both. Prior to distribution, any dividend equivalents
which are not paid shall be subject to the same conditions and restrictions (including without limitation, any forfeiture conditions) as the Stock Units to which they attach. 
  
 (e) Form and Time of Settlement of Stock Units. Settlement of vested Stock Units may be made in the form of
(a) cash, (b) Shares or (c) any combination of both, as determined by the Committee. The actual number of Stock Units eligible for settlement may be larger or smaller than the number included in the original Award, based on predetermined performance
factors. Methods of converting Stock Units into cash may include (without limitation) a method based on the average Fair Market Value of Shares over a series of trading days. Vested Stock Units may be settled in a lump sum or in installments. The
distribution may occur or commence when all vesting conditions applicable to the Stock Units have been satisfied or have lapsed, or it may be 
  
 PRN CORPORATION 
 2004
STOCK INCENTIVE PLAN 
  

 -14- 

 deferred to any later date. The amount of a deferred distribution may be increased by an interest factor or by dividend
equivalents. Until an Award of Stock Units is settled, the number of such Stock Units shall be subject to adjustment pursuant to Section 11. 
  
 (f) Death of Recipient. Any Stock Units Award that becomes payable after the recipient’s death shall be distributed to the
recipient’s beneficiary or beneficiaries. Each recipient of a Stock Units Award under the Plan shall designate one or more beneficiaries for this purpose by filing the prescribed form with the Company. A beneficiary designation may be changed
by filing the prescribed form with the Company at any time before the Award recipient’s death. If no beneficiary was designated or if no designated beneficiary survives the Award recipient, then any Stock Units Award that becomes payable after
the recipient’s death shall be distributed to the recipient’s estate. 
  
 (g) Creditors’ Rights. A holder of Stock Units shall have no rights other than those of a general creditor of the Company. Stock Units represent an unfunded and unsecured obligation of the Company,
subject to the terms and conditions of the applicable Stock Unit Agreement. 
  
 SECTION 11. ADJUSTMENT OF SHARES. 
  
 (a)
Adjustments. In the event of a subdivision of the outstanding Stock, a declaration of a dividend payable in Shares, a declaration of a dividend payable in a form other than Shares in an amount that has a material effect on the price of
Shares, a combination or consolidation of the outstanding Stock (by reclassification or otherwise) into a lesser number of Shares, a recapitalization, a spin-off or a similar occurrence, the Committee shall make such adjustments as it, in its sole
discretion, deems appropriate in one or more of: 
  
 (i) The number of Options, SARs, Restricted Shares and Stock Units available for future Awards under Section 5; 
  
 (ii) The limitations set forth in Sections 5(a) and (b); 
  
 (iii) The number of NSOs to be granted to Outside Directors under Section 4(b); 
  
 (iv) The number of Shares covered by each outstanding Option
and SAR; 
  
 (v) The Exercise Price under each
outstanding Option and SAR; or 
  
 (vi) The
number of Stock Units included in any prior Award which has not yet been settled. 
  
 Except as provided in this Section 11, a Participant shall have no rights by reason of any issue by the Company of stock of any class or securities convertible into stock of any class, any subdivision or consolidation of shares of stock of
any class, the payment of any stock dividend or any other increase or decrease in the number of shares of stock of any class. 
  
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 2004
STOCK INCENTIVE PLAN 
  

 -15- 

 (b) Dissolution or Liquidation. To the extent not previously exercised or settled, Options, SARs
and Stock Units shall terminate immediately prior to the dissolution or liquidation of the Company. 
  
 (c) Reorganizations. In the event that the Company is a party to a merger or other reorganization, outstanding Awards shall be subject to the
agreement of merger or reorganization. Such agreement shall provide for: 
  
 (i) The continuation of the outstanding Awards by the Company, if the Company is a surviving corporation; 
  
 (ii) The assumption of the outstanding Awards by the surviving corporation or its parent or subsidiary; 
  
 (iii) The substitution by the surviving corporation or its
parent or subsidiary of its own awards for the outstanding Awards; 
  
 (iv) Full exercisability or vesting and accelerated expiration of the outstanding Awards; or 
  
 (v) Settlement of the full value of the outstanding Awards in cash or cash equivalents followed by cancellation of such Awards.

  
 (d) Reservation of Rights. Except as provided in this
Section 11, an Optionee or Offeree shall have no rights by reason of any subdivision or consolidation of shares of stock of any class, the payment of any dividend or any other increase or decrease in the number of shares of stock of any class. Any
issue by the Company of shares of stock of any class, or securities convertible into shares of stock of any class, shall not affect, and no adjustment by reason thereof shall be made with respect to, the number or Exercise Price of Shares subject to
an Option. The grant of an Option pursuant to the Plan shall not affect in any way the right or power of the Company to make adjustments, reclassifications, reorganizations or changes of its capital or business structure, to merge or consolidate or
to dissolve, liquidate, sell or transfer all or any part of its business or assets. 
  
 SECTION 12. DEFERRAL OF AWARDS 
  
 The Committee
(in its sole discretion) may permit or require a Participant to: 
  
 Have cash that otherwise would be paid to such Participant as a result of the exercise of a SAR or the settlement of Stock Units credited to a deferred compensation account established for such Participant by the Committee as an entry on
the Company’s books; 
  
 Have Shares that otherwise would be
delivered to such Participant as a result of the exercise of an Option or SAR converted into an equal number of Stock Units; or 
  
 PRN CORPORATION 
 2004
STOCK INCENTIVE PLAN 
  

 -16- 

 Have Shares that otherwise would be delivered to such Participant as a result of the exercise of an
Option or SAR or the settlement of Stock Units converted into amounts credited to a deferred compensation account established for such Participant by the Committee as an entry on the Company’s books. Such amounts shall be determined by
reference to the Fair Market Value of such Shares as of the date when they otherwise would have been delivered to such Participant. 
  
 A deferred compensation account established under this Section 12 may be credited with interest or other forms of investment return, as determined by the
Committee. A Participant for whom such an account is established shall have no rights other than those of a general creditor of the Company. Such an account shall represent an unfunded and unsecured obligation of the Company and shall be subject to
the terms and conditions of the applicable agreement between such Participant and the Company. If the deferral or conversion of Awards is permitted or required, the Committee (in its sole discretion) may establish rules, procedures and forms
pertaining to such Awards, including (without limitation) the settlement of deferred compensation accounts established under this Section 12. 
  
 SECTION 13. AWARDS UNDER OTHER PLANS 
  
 The Company may grant awards under other plans or programs. Such awards may be settled in the form of Shares issued under this Plan. Such Shares shall be
treated for all purposes under the Plan like Shares issued in settlement of Stock Units and shall, when issued, reduce the number of Shares available under Section 5. 
  
 SECTION 14. PAYMENT OF DIRECTOR’S FEES IN SECURITIES. 
  
 (a) Effective Date. No provision of this Section 14 shall be effective unless and until the Board has
determined to implement such provision. 
  
 (b)
Elections to Receive NSOs, Restricted Shares or Stock Units. An Outside Director may elect to receive his or her annual retainer payments and/or meeting fees from the Company in the form of cash, NSOs, Restricted Shares or Stock Units, or
a combination thereof, as determined by the Board. Such NSOs, Restricted Shares and Stock Units shall be issued under the Plan. An election under this Section 14 shall be filed with the Company on the prescribed form. 
  
 (c) Number and Terms of NSOs, Restricted Shares or Stock Units.
The number of NSOs, Restricted Shares or Stock Units to be granted to Outside Directors in lieu of annual retainers and meeting fees that would otherwise be paid in cash shall be calculated in a manner determined by the Board. The terms of such
NSOs, Restricted Shares or Stock Units shall also be determined by the Board. 
  
 SECTION 15. LEGAL AND REGULATORY REQUIREMENTS 
  
 Shares shall not be issued under the Plan unless the issuance and delivery of such Shares complies with (or is exempt from) all applicable requirements of law, including (without 
  
 PRN CORPORATION 
 2004 STOCK INCENTIVE PLAN 
  

 -17- 

 
limitation) the Securities Act of 1933, as amended, the rules and regulations promulgated thereunder, state securities laws and regulations and the
regulations of any stock exchange on which the Company’s securities may then be listed, and the Company has obtained the approval or favorable ruling from any governmental agency which the Company determines is necessary or advisable. The
Company shall not be liable to a Participant or other persons as to: (a) the non-issuance or sale of Shares as to which the Company has been unable to obtain from any regulatory body having jurisdiction the authority deemed by the Company’s
counsel to be necessary to the lawful issuance and sale of any Shares under the Plan; and (b) any tax consequences expected, but not realized, by any Participant or other person due to the receipt, exercise or settlement of any Award granted under
the Plan. 
  
 SECTION 16. WITHHOLDING TAXES. 
  
 (a) General. To the extent required by applicable federal,
state, local or foreign law, a Participant or his or her successor shall make arrangements satisfactory to the Company for the satisfaction of any withholding tax obligations that arise in connection with the Plan. The Company shall not be required
to issue any Shares or make any cash payment under the Plan until such obligations are satisfied. 
  
 (b) Share Withholding. The Committee may permit a Participant to satisfy all or part of his or her withholding or income tax obligations by
having the Company withhold all or a portion of any Shares that otherwise would be issued to him or her or by surrendering all or a portion of any Shares that he or she previously acquired. Such Shares shall be valued at their Fair Market Value on
the date when taxes otherwise would be withheld in cash. In no event may a Participant have Shares withheld that would otherwise be issued to him or her in excess of the number necessary to satisfy the legally required minimum tax withholding.

  
 SECTION 17. OTHER PROVISIONS APPLICABLE TO AWARDS. 
  
 (a) Transferability. Unless the agreement evidencing an Award
(or an amendment thereto authorized by the Committee) expressly provides otherwise, no Award granted under this Plan, nor any interest in such Award, may be sold, assigned, conveyed, gifted, pledged, hypothecated or otherwise transferred in any
manner (prior to the vesting and lapse of any and all restrictions applicable to Shares issued under such Award), other than by will or the laws of descent and distribution; provided, however, that an ISO may be transferred or assigned only to the
extent consistent with Section 422 of the Code. Any purported assignment, transfer or encumbrance in violation of this Section 17(a) shall be void and unenforceable against the Company. 
  
 (b) Qualifying Performance Criteria. The number of Shares or other benefits granted, issued, retainable and/or
vested under an Award may be made subject to the attainment of performance goals for a specified period of time relating to one or more of the following performance criteria, either individually, alternatively or in any combination, applied to
either the Company as a whole or to a business unit or Subsidiary, either individually, alternatively or in any combination, and measured either annually or cumulatively over a period of years, on an 
  
  
 PRN CORPORATION 
 2004 STOCK INCENTIVE PLAN 
  

 -18- 

 absolute basis or relative to a pre-established target, to previous years’ results or to a designated comparison
group or index, in each case as specified by the Committee in the Award: (a) cash flow, (b) earnings per share, (c) earnings before interest, taxes and amortization, (d) return on equity, (e) total stockholder return, (f) share price performance,
(g) return on capital, (h) return on assets or net assets, (i) revenue, (j) income or net income, (k) operating income or net operating income, (l) operating profit or net operating profit, (m) operating margin or profit margin, (n) return on
operating revenue, (o) return on invested capital, or (p) market segment shares (“Qualifying Performance Criteria”). The Committee may appropriately adjust any evaluation of performance under a Qualifying Performance Criteria to exclude
any of the following events that occurs during a performance period: (i) asset write-downs, (ii) litigation or claim judgments or settlements, (iii) the effect of changes in tax law, accounting principles or other such laws or provisions affecting
reported results, (iv) accruals for reorganization and restructuring programs and (v) any extraordinary nonrecurring items as described in Accounting Principles Board Opinion No. 30 and/or in managements’ discussion and analysis of financial
condition and results of operations appearing in the Company’s annual report to stockholders for the applicable year. If applicable, the Committee shall determine the Qualifying Performance Criteria not later than the 90th day of the performance period, and shall determine and certify, for each Participant, the extent to which the Qualifying
Performance Criteria have been met. The Committee may not in any event increase the amount of compensation payable under the Plan upon the attainment of a Qualifying Performance Goal to a Participant who is a “covered employee” within the
meaning of Section 162(m) of the Code. 
  
 SECTION 18. NO EMPLOYMENT RIGHTS

  
 No provision of the Plan, nor any right or Option granted
under the Plan, shall be construed to give any person any right to become, to be treated as, or to remain an Employee. The Company and its Subsidiaries reserve the right to terminate any person’s Service at any time and for any reason, with or
without notice. 
  
 SECTION 19. DURATION AND AMENDMENTS. 
  
 (a) Term of the Plan. The Plan, as set forth herein, shall
terminate automatically on May 2, 2014 and may be terminated on any earlier date pursuant to Subsection (b) below. 
  
 (b) Right to Amend or Terminate the Plan. The Board of Directors may amend the Plan at any time and from time to time. Rights and
obligations under any Award granted before amendment of the Plan shall not be materially impaired by such amendment, except with consent of the Participant. An amendment of the Plan shall be subject to the approval of the Company’s stockholders
only to the extent required by applicable laws, regulations or rules. 
  
 (c) Effect of Termination. No Awards shall be granted under the Plan after the termination thereof. The termination of the Plan shall not affect Awards previously granted under the Plan. 
  
 [Remainder of this page intentionally left blank] 
  
 PRN CORPORATION 
 2004 STOCK INCENTIVE PLAN 
  

 -19- 

 SECTION 20. EXECUTION. 
  

To record the adoption of the Plan by the Board of Directors, the Company has caused its authorized officer to execute the same. 
  

			
	PRN CORPORATION
		
	By	 	  

	 Name
	 	  

	 Title
	 	  

  
  
  
 PRN CORPORATION 
 2004 STOCK INCENTIVE PLAN 
  

 -20- 

 PRN CORPORATION 
 2004 STOCK INCENTIVE PLAN 
  
 NOTICE OF STOCK OPTION GRANT 
  
 You have been granted the following Option to purchase Common Stock of PRN CORPORATION (the “Company”) under the Company’s
2004 Stock Incentive Plan (the “Plan”): 
  

			
	Name of Optionee:	  	[Name of Optionee]
		
	Total Number of Option Shares Granted:	  	[Total Number of Shares]
		
	Type of Option:	  	  ̈ Incentive Stock Option
  
  ̈ Nonstatutory Stock Option

		
	Exercise Price Per Share:	  	$            
		
	Grant Date:	  	[Date of Grant]
		
	Vesting Commencement Date:	  	[Vesting Commencement Date]
		
	Vesting Schedule:	  	This Option becomes exercisable with respect to the first  1/4th of the shares subject to this Option when you complete 12 months of continuous
“Service” (as defined in the Plan) from the Vesting Commencement Date. Thereafter, this Option becomes exercisable with respect to an additional  1/48th of the shares subject to this Option when you complete each
additional month of Service.
		
	Expiration Date:	  	[Expiration Date] This Option expires earlier if your Service terminates earlier, as described in the Stock Option Agreement.

  

 PRN CORPORATION 
 NOTICE OF STOCK OPTION GRANT 
  
 -1- 

 By your signature and the signature of the Company’s representative below, you and the Company agree
that this Option is granted under and governed by the term and conditions of the Plan and the Stock Option Agreement, both of which are attached to and made a part of this document. 
  

							
	OPTIONEE	 	 	 	PRN CORPORATION
				
	 	 	 	 	By:	 	 
	
	 	 	 	 	 	

	Optionee’s Signature	 	 	 	 	 	 
				
	 	 	 	 	Title:	 	 
	
	 	 	 	 	 	

	Optionee’s Printed Name	 	 	 	 	 	 

  

 PRN CORPORATION 
 NOTICE OF STOCK OPTION GRANT 
  
 -2- 

 PRN CORPORATION 
 2004 STOCK INCENTIVE PLAN 
  
 STOCK OPTION AGREEMENT 
  

			
		
	Tax Treatment	 	This Option is intended to be an incentive stock option under Section 422 of the Internal Revenue Code or a nonstatutory option, as provided in the Notice of Stock Option Grant. Even if this
Option is designated as an incentive stock option, it shall be deemed to be an nonstatutory option to the extent required by the $100,000 annual limitation under Section 422(d) of the Internal Revenue Code.
		
	Vesting	 	This Option becomes exercisable in installments, as shown in the Notice of Stock Option Grant. This Option will in no event become exercisable for additional shares after your Service has
terminated for any reason.
		
	Term	 	This Option expires in any event at the close of business at Company headquarters on the day before the 10th anniversary of the Grant Date, as shown on the Notice of Stock Option Grant (fifth
anniversary for a more than 10% stockholder as provided under the Plan if this is an incentive stock option). This Option may expire earlier if your Service terminates, as described below.
		
	Regular Termination	 	If your Service terminates for any reason except death or “Total and Permanent Disability” (as defined in the Plan), then this Option will expire at the close of business at Company
headquarters on the date three (3) months after the date your Service terminates (or, if earlier, the Expiration Date). The Company has discretion to determine when your Service terminates for all purposes of the Plan and its determinations are
conclusive and binding on all persons.
		
	Death	 	If you die, then this Option will expire at the close of business at Company headquarters on the date 12 months after the date your Service terminates (or, if earlier, the Expiration Date).
During that period of up to 12 months, your estate or heirs may exercise the Option.
		
	Disability	 	If your Service terminates because of your Total and Permanent Disability, then this Option will expire at the close of business at Company headquarters on the date 12 months after the date
your Service terminates (or, if earlier, the Expiration Date).

  

 PRN CORPORATION 
 STOCK OPTION AGREEMENT 
  
 -3- 

			
		
	Leaves of Absence	 	For purposes of this Option, your Service does not terminate when you go on a military leave, a sick leave or another bona fide leave of absence, if the leave was approved by the
Company in writing and if continued crediting of Service is required by the terms of the leave or by applicable law. But your Service terminates when the approved leave ends, unless you immediately return to active work.
		
	 	 	If you go on a leave of absence, then the vesting schedule specified in the Notice of Stock Option Grant may be adjusted in accordance with the Company’s leave of absence policy or the
terms of your leave. If you commence working on a part-time basis, then the vesting schedule specified in the Notice of Stock Option Grant may be adjusted in accordance with the Company’s part-time work policy or the terms of an agreement
between you and the Company pertaining to your part-time schedule.
		
	Restrictions on Exercise	 	The Company will not permit you to exercise this Option if the issuance of shares at that time would violate any law or regulation. The inability of the Company to obtain approval from any
regulatory body having authority deemed by the Company to be necessary to the lawful issuance and sale of the Company stock pursuant to this Option shall relieve the Company of any liability with respect to the non-issuance or sale of the Company
stock as to which such approval shall not have been obtained. However, the Company shall use its best efforts to obtain such approval.
		
	Notice of Exercise	 	When you wish to exercise this Option you must notify the Company by completing the attached “Notice of Exercise of Stock Option” form and filing it with the Human Resources
Department of the Company. You notice must specify how many shares you wish to purchase. Your notice must also specify how your shares should be registered. The notice will be effective when it is received by the Company. If someone else wants to
exercise this Option after your death, that person must prove to the Company’s satisfaction that he or she is entitled to do so.
		
	Form of Payment	 	 When you submit your notice of exercise, you must include payment of the Option exercise price for the shares you are purchasing. Payment may be
made in the following form(s):
  
 •   Your personal check, a cashier’s check or a money order.

  

 PRN CORPORATION 
 STOCK OPTION AGREEMENT 
  
 -4- 

	 	•	Certificates for shares of Company stock that you own, along with any forms needed to effect a transfer of those shares to the Company. The value of the shares, determined as of the
effective date of the Option exercise, will be applied to the Option exercise price. Instead of surrendering shares of Company stock, you may attest to the ownership of those shares on a form provided by the Company and have the same number of
shares subtracted from the Option shares issued to you. However, you may not surrender, or attest to the ownership of shares of Company stock in payment of the exercise price if your action would cause the Company to recognize a compensation expense
(or additional compensation expense) with respect to this Option for financial reporting purposes. 

  

	 	•	By delivering on a form approved by the Committee of an irrevocable direction to a securities broker approved by the Company to sell all or part of your Option shares and to deliver
to the Company from the sale proceeds in an amount sufficient to pay the Option exercise price and any withholding taxes. The balance of the sale proceeds, if any, will be delivered to you. The directions must be given by signing a special
“Notice of Exercise” form provided by the Company. 

  

	 	•	Irrevocable directions to a securities broker or lender approved by the Company to pledge Option shares as security for a loan and to deliver to the Company from the loan proceeds
an amount sufficient to pay the Option exercise price and any withholding taxes. The directions must be given by signing a special “Notice of Exercise” form provided by the Company. 

  
 Notwithstanding the foregoing, payment may not be made in any form that is
unlawful, as determined by the Company in its sole discretion. 
  

	 Withholding Taxes and Stock Withholding 
	 You will not be allowed to exercise this Option unless you make arrangements acceptable to the Company to pay any withholding taxes that may be
due as a result of the Option exercise. These arrangements may include withholding shares of Company stock that otherwise would be issued to you when you exercise this Option. The value of these shares, determined as of the effective date of the
Option exercise, will be applied to the withholding taxes. 

  
  

 PRN CORPORATION 
 STOCK OPTION AGREEMENT 
  
 -5- 

			
		
	Restrictions on Resale	 	By signing this Agreement, you agree not to sell any Option shares at a time when applicable laws, Company policies or an agreement between the Company and its underwriters prohibit a sale
(e.g., a lock-up period after the Company goes public). This restriction will apply as long as you are an employee, consultant or director of the Company or a subsidiary of the Company.
		
	Transfer of Option	 	In general, only you can exercise this Option prior to your death. You cannot transfer or assign this Option, other than as designated by you by will or by the laws of descent and
distribution, except as provided below. For instance, you may not sell this Option or use it as security for a loan. If you attempt to do any of these things, this Option will immediately become invalid. You may in any event dispose of this Option
in your will. Regardless of any marital property settlement agreement, the Company is not obligated to honor a notice of exercise from your former spouse, nor is the Company obligated to recognize your former spouse’s interest in your Option in
any other way.
		
	 	 	However, if this Option is designated as a nonstatutory stock option in the Notice of Stock Option Grant, then the “Committee” (as defined in the Plan) may, in its sole discretion,
allow you to transfer this Option as a gift to one or more family members. For purposes of this Agreement, “family member” means a child, stepchild, grandchild, parent, stepparent, grandparent, spouse, former spouse, sibling, niece,
nephew, mother-in-law, father-in-law or sister-in-law (including adoptive relationships), any individual sharing your household (other than a tenant or employee), a trust in which one or more of these individuals have more than 50% of the beneficial
interest, a foundation in which you or one or more of these persons control the management of assets, and any entity in which you or one or more of these persons own more than 50% of the voting interest.
		
	 	 	In addition, if this Option is designated as a nonstatutory stock option in the Notice of Stock Option Grant, then the Committee may, in its sole discretion, allow you to transfer this option
to your spouse or former spouse pursuant to a domestic relations order in settlement of marital property rights.
		
	 	 	The Committee will allow you to transfer this Option only if both you and the transferee(s) execute the forms prescribed by the Committee, which include the consent of the transferee(s) to be
bound by this Agreement.

  

 PRN CORPORATION 
 STOCK OPTION AGREEMENT 
  
 -6- 

	 Retention Rights 
	 Neither your Option nor this Agreement gives you the right to be retained by the Company or a subsidiary of the Company in any capacity. The
Company and its subsidiaries reserve the right to terminate your Service at any time, with or without cause. 

  

	 Stockholder Rights 
	 You, or your estate or heirs, have no rights as a stockholder of the Company until you have exercised this Option by giving the required notice to
the Company and paying the exercise price. No adjustments are made for dividends or other rights if the applicable record date occurs before you exercise this Option, except as described in the Plan. 

  

	 Adjustments 
	 In the event of a stock split, a stock dividend or a similar change in Company stock, the number of shares covered by this Option and the exercise
price per share may be adjusted pursuant to the Plan. 

  

	 Applicable Law 
	 This Agreement will be interpreted and enforced under the laws of the State of Delaware (without regard to their choice-of-law provisions).

  

	 The Plan and Other Agreements 
	 The text of the Plan is incorporated in this Agreement by reference. All capitalized terms in the Stock Option Agreement shall have the meanings
assigned to them in the Plan. This Agreement and the Plan constitute the entire understanding between you and the Company regarding this Option. Any prior agreements, commitments or negotiations concerning this Option are superseded. This Agreement
may be amended only by another written agreement, signed by both parties. 

  
 BY SIGNING THE COVER SHEET OF THIS AGREEMENT, 
 YOU AGREE TO ALL OF THE TERMS AND CONDITIONS

 DESCRIBED ABOVE AND IN THE PLAN. 
  

 PRN CORPORATION 
 STOCK OPTION AGREEMENT 
  
 -7- 

 PRN CORPORATION 
 2004 STOCK INCENTIVE PLAN 
  
 NOTICE OF EXERCISE OF STOCK OPTION 
  
 You must sign this Notice on the last page before submitting 
 it to the Company

  
 OPTIONEE INFORMATION: 
  

							
	Name:	 	  

	 	Social Security Number:	 	  

	Address:	 	  

	 	Employee Number:	 	  

  
 OPTION INFORMATION: 

 

			
	Date of Grant:                      ,
200    	 	Type of Stock Option:
		
	Exercise Price per Share: $                	 	  ̈   Nonstatutory
(NSO)

		
	 Total number of shares of Common Stock of PRN CORPORATION (the “Company”) covered by
 option:
                                        
            
	 	  ̈   Incentive
(ISO)

  
 EXERCISE INFORMATION:

  
 Number of shares of Common Stock of the Company for which option is being
exercised now:                             . (These shares are referred to below as the
“Purchased Shares.”) 
  
 Total exercise price for the Purchased Shares:
$                 
  
 Form of payment enclosed [check all that apply]: 
  

	 ̈	Check for $                , payable to “PRN CORPORATION.”

  

	 ̈	Certificate(s) for                      shares of Common Stock of the
Company that I have owned for at least six months or have purchased in the open market. (These shares will be valued as of the date when the Company receives this notice.) 

  

 -1- 

					
	 ̈	 	Attestation Form covering                      shares of Common Stock of
the Company. (These shares will be valued as of the date when the Company receives this notice.)
	
	Name(s) in which the Purchased Shares should be registered 
[please check one
box]:
			
	 ̈	 	In my name only	  	 
			
	 ̈	 	In the names of my spouse and myself as community property	  	 My spouse’s name (if applicable):
  

			
	 ̈	 	In the names of my spouse and myself as joint tenants with the right of survivorship	  	 
			
	 ̈	 	In the name of an eligible revocable trust	  	 Full legal name of revocable trust:
  

  

  

		
	The certificate for the Purchased Shares should be sent to the
following address:	  	  

  

  

  

  

  

  
 ACKNOWLEDGMENTS: 
  

	1.	I understand that all sales of Purchased Shares are subject to compliance with the Company’s policy on securities trades. 

  

	2.	I hereby acknowledge that I received and read a copy of the prospectus describing the Company’s 2004 Stock Incentive Plan and the tax consequences of an exercise.

  

	3.	In the case of a nonstatutory option, I understand that I must recognize ordinary income equal to the spread between the fair market value of the Purchased Shares on the date of
exercise and the exercise price. I further understand that I am required to pay withholding taxes at the time of exercising a nonstatutory option. 

  

	4.	In the case of an incentive stock option, I agree to notify the Company if I dispose of the Purchased Shares before I have met both of the tax holding periods applicable to
incentive stock options (that is, if I make a disqualifying disposition). 

  

 -2- 

	5.	I acknowledge that the Company has encouraged me to consult my own adviser to determine the form of ownership that is appropriate for me. In the event that I choose to transfer my
Purchased Shares to a trust that does not satisfy the requirements of the Internal Revenue Service (i.e., a trust that is not an eligible revocable trust), I also acknowledge that the transfer will be treated as a “disposition” for tax
purposes. As a result, the favorable ISO tax treatment will be unavailable and other unfavorable tax consequences may occur. 

  

					
	SIGNATURE AND DATE:	 	 	 	 
			
	  

	 	 	 	                         ,
200    

  

 -3-Third Amended and Restated Retail Media Network Agreement

 EXHIBIT 10.8 
  
 [CONFIDENTIAL TREATMENT REQUESTED. CONFIDENTIAL PORTIONS OF THIS 
 DOCUMENT HAVE BEEN REDACTED AND HAVE BEEN SEPARATELY FILED WITH 
 THE COMMISSION] 
  
 THIRD AMENDED AND RESTATED 
 RETAIL MEDIA NETWORK AGREEMENT 
  
 This Third Amended and Restated Retail Media Network Agreement is effective as of April 1, 2003 by and between Premier Retail Networks, Inc. (formerly
PICS Retail Networks, Inc.), a Delaware corporation with offices at 201 Third Street, 7th Floor, San Francisco, CA 94103 (“PRN”) and Wal-Mart Stores, Inc., a Delaware corporation with offices at 702 S. W. 8th Street, Bentonville, AR
72716 (“Wal-Mart”) (hereinafter the “Agreement”). The Agreement supercedes the Electronic Marketing System Provision, Installation and Operation Agreement dated July 2, 1997, as amended, subject to the survival of
certain provisions as set forth in Section D herein. 
  
 WHEREAS PRN and Wal-Mart entered into the Retail Media Network Agreement effective as of the first day of January, 2001 (the “Effective Date”), as amended by Amendment # 1 on February 9, 2001 and Amendment #2 on June
19, 2001; 
  
 WHEREAS the parties wish for this Agreement
to supercede the agreements and amendments between the parties dated January 1, 2001, February 9, 2001 and June 19, 2001; 
  
 WHEREAS PRN is in the business of designing, implementing and operating retail-based broadcast media systems (“Broadcast Systems”)
and interactive media systems (“Interactive Systems”) (hereinafter collectively, the “Systems”) that consist of selected hardware components that use PRN software applications (hereinafter
“Applications”) and PRN programming content (hereinafter “Programming”). Such Systems and the related Applications and Programming are described in the Exhibit A’s attached hereto and by this reference
incorporated herein, and any new Systems shall be deemed part of this Agreement upon execution of the applicable Exhibit A by both parties; and 
  
 WHEREAS Wal-Mart desires to secure PRN’s services in connection with the implementation and operation of the Systems and to license PRN’s
Applications and Programming for use in connection with the Systems in a minimum of 2,200 Wal-Mart stores and any additional Wal-Mart Supercenters or Division I retail stores designated by Wal-Mart during the Term (hereinafter
“Stores”). 
  
 NOW THEREFORE, based on the
mutual covenants and premises set forth herein, the parties agree as follows: 
  

	A.	THE RESPONSIBILITIES OF THE PARTIES 

  
 1. PRN Responsibilities. PRN shall be responsible for the following: 
  
 1.1 produce and update the Programming for exhibition on Systems installed in Stores pursuant to the
respective Exhibit A. 
  
 1.2 develop advertising opportunities
for the Systems and secure commitments from third party advertisers for such opportunities as described in Section C. 
  

					
	 	 	- 1 -	 	 

 1.3 cooperate with Wal-Mart in the development of new broadcast and/or interactive systems for Stores, as
Wal-Mart may request. 
  
 1.4 procure third party components
(“PRN Procured Components”) and/or make available to Wal-Mart PRN hardware components (“PRN Components”) for Systems upon Wal-Mart’s request. 
  
 1.5 grant Wal-Mart a license to use Applications and Programming for use in connection with the Systems. (Applications,
Programming and PRN Components (defined above) shall hereinafter collectively be referred to as “PRN Technology”). 
  
 1.6 provide services that support the Systems and Applications, including implementation, technical development and support, advertising sales and
marketing, and other agreed to services. Technical support will be limited to assisting in the resolution of technical problems with Systems and Applications reported to PRN by Wal-Mart’s designated support personnel. 
  
 1.7 release updates to PRN’s Applications each *** incorporating new
features based on a prioritized list of requirements and schedules agreed to with Wal-Mart. *** will be responsible for ensuring that approved updates are installed on all Systems within *** after initial release of each such update. PRN’s
support of new features will be provided in accordance with the software support requirements specified by *** prior to *** establishing the *** for approval by ***. 
  
 2. Wal-Mart Responsibilities. Wal-Mart shall be responsible for the following: 
  
 2.1 provide PRN with Store layouts and other information
relevant to planning installations. 
  
 2.2
install network cabling in each Store in accordance with Wal-Mart and PRN specifications. 
  
 2.3 install and ensure uninterrupted dedicated, isolated and grounded electrical power to support the Systems. 
  
 2.4 ensure that Systems are placed in locations that are
suitable for viewing and/or are easily accessible by Store customers. 
  
 2.5 provide PRN with: (i) a *** link to a site designated by Wal-Mart to facilitate the *** of *** to Stores through ***; and (ii) *** to the *** in *** for the *** of *** between *** at *** and the *** at *** (***) to facilitate System ***
and *** as required by *** PRN to operate and maintain the Systems. 
  
 2.6 ensure Store personnel are advised of the importance of uninterrupted operation of the Systems during store hours. 
  

					
	 	 	- 2 -	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

 2.7 support PRN’s advertising efforts through Wal-Mart’s endorsement of the Systems to the
advertising community and assisting PRN in the marketing and promotion of the Systems. 
  
 2.8 provide to PRN, or instruct its authorized agents to provide to PRN, selected programming segments and other related promotional material in a timely manner as set forth on the Exhibit A’s and grant PRN a
license for the use of same. 
  
 2.9 provide help desk, first
level technical support and other support services in connection with the Systems and Applications pursuant to the service level agreement established by the parties in accordance with Section B.2 below. 
  
 2.10 maintain, or subcontract with third party vendors to maintain, the
Systems so that they are continually in good working order and condition. 
  

	B.	HARDWARE PROCUREMENT, SUPPORT 

  
 1. As more fully described in Attachment 1, Wal-Mart shall have the right to procure directly from third party vendors the hardware components for the
Systems. 
  
 2. In connection with the *** process described in
Section E, Wal-Mart and PRN shall develop a service level agreement (SLA), describing the scope of responsibilities of each party related to call center support, field maintenance, software support and other technical support for the Systems
and Applications, and this Agreement should be deemed amended with the addition of the SLA marked as Exhibit B.  
  
 3. Pursuant to license granted in the second sentence of Section 1.3 of Attachment 1, *** shall have the *** and *** only those *** set forth on ***.

  

	C.	ADVERTISING ON THE SYSTEMS 

  
 1. Standard Previews. *** shall have the *** to *** from *** for *** of *** on *** hereunder. Standard Previews generally provide consumers with
information in an audio and/or video format agreed to by Wal-Mart and PRN regarding products merchandised in proximity to a particular Interactive System. The definition of “Standard Previews” for each Interactive System installed
under this Agreement is set forth on the applicable Exhibit A for such System. 
  
 2. Premium Previews. *** shall have the *** to *** from *** for *** of *** on *** hereunder, the definition of the respective Interactive System’s Premium Previews is set forth on the applicable Exhibit A
for such System. 
  
 3. Other Advertising. *** shall have
the *** to *** from *** for *** on the *** (excluding ***) of any *** and *** of *** and/or their *** or *** that is not a *** or a ***. Other Advertising may be interspersed with Standard Previews, 

  

					
	 	 	- 3 -	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

 
Premium Previews and other programming displayed on Systems and may include full-motion video, audio clips and/or still images. Revenues earned by PRN from
the display of Premium Previews and Other Advertising on Systems shall hereinafter collectively be referred to as “Advertising Revenues”. “Other Advertising” shall mean any advertisement and product information of
any third party and/or their products or product lines that is not a Standard Preview or a Premium Preview. Standard Previews, Premium Previews and Other Advertising shall hereinafter collectively be referred to as “Advertising”.

  

	D.	TERM 

  
 This Agreement shall be effective April 1, 2003 and shall continue for an initial fixed term ending on March 31, 2005, unless earlier terminated in accordance with this Agreement (“Term”), provided,
however, that any terms that survive the expiration of the Electronic Marketing System Provision, Installation and Operation Agreement dated July 2, 1997, as amended, shall survive as set forth therein, with the exception of Sections 2.f iii and
12.d through 12.m, notwithstanding anything expressly stated to the contrary contained therein. 
  

	E.	CONSIDERATION 

  
 1. Implementation ***. Within thirty (30) days from the date of Wal-Mart’s request, *** shall submit to *** a *** of *** requested by Wal-Mart
in connection with new System installations (“***”). The *** by *** and *** to *** shall ***, without any ***, of providing such services and shall be based on the then current scope of services requested by Wal-Mart (after
consideration of all such services then being performed ***). 
  
 2. ***. On or before *** of *** during the Term, *** shall submit to *** a *** of ***, without ***, associated with the on-going support of Systems for the following calendar year (hereafter “***”). The *** shall include,
but not be limited to ***in connection with Programming, technical development and support, the sale and marketing of Advertising, and other specified ***. 
  
 3. PRN Procured Components and PRN Components. Wal-Mart shall *** for *** and *** at *** therefor. Within thirty (30) days following the end of
each calendar month, PRN shall provide Wal-Mart with a report listing *** for *** and *** with *** of *** or other *** for such ***. *** will only procure PRN Procured Components and PRN Components and request *** for such components from *** after
receipt of purchase orders for such components are issued to *** by ***. 
  
 4. (a) Advertising Revenues. All Advertising Revenues for each calendar month during the Term shall be shared by Wal-Mart and PRN as follows: with respect to the *** of *** in each ***, *** shall remit to ***

  

					
	 	 	- 4 -	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

 
*** of such Advertising Revenues. With respect to Advertising Revenues *** in ***, *** shall *** to *** of such Advertising Revenues. Such payments shall be
made by *** within *** the *** of the *** with respect to *** by *** in such calendar month. All revenues received by Wal-Mart from the sale of *** by *** and/or *** shall belong *** to *** and/or ***. 
  
 (b) ***. Upon the *** of: (i) *** (including *** and ***) of the ***
to the *** in ***; and (ii) ***; *** shall *** to *** an *** of ***. *** shall use such *** to *** from *** and to *** for *** in *** the *** to the *** described in ***. 
  
 (c) ***. For *** earned ***, in *** of the *** in Section ***, *** shall *** to *** a *** of *** earned by *** as
indicated in the following ***. The parties acknowledge that such *** are *** to allow *** to *** $*** in *** for the *** by *** under ***, and that *** will continue to *** from *** by *** through ***. 
  

				
	 ***

	 	***

	 
	 $***
	 	***	%
	 $***
	 	***	%
	 $***
	 	***	%
	 ***
	 	***	%

  
 5. Payment. On
or before the ***th of *** for *** by *** in the ***, *** shall pay *** (i) the ***, (ii) the *** for such *** as *** in the ***, and (iii) the *** of the *** as ***. The *** by *** under this *** shall be *** to *** for the *** as set forth below.

  
 6. ***. *** by *** under this *** shall be *** as
follows: within *** after the *** of each *** during the ***, *** shall provide *** with an *** of *** by *** in such *** for *** and ***, and *** of the *** between the *** made by *** for such *** and the ***. Any *** by *** shall be *** against
*** by *** under this ***. *** shall pay *** any under *** by *** within *** after *** of ***. In the *** of *** 

  

					
	 	 	- 5 -	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

 
or *** of this *** for any ***, *** shall *** the *** in this *** as of the *** of such *** or ***. 
  

	F.	MISCELLANEOUS 

  
 1. ***. In the *** that *** an *** from a *** with *** to such *** and/or *** of a *** or *** for use in at least *** of ***
(“***”) *** shall have, and *** hereby grants to ***, a *** of *** to *** and/or *** with *** in the *** of the *** providing the *** as that *** by the ***, upon terms to be *** to by the *** hereto, but *** than the *** by such
***. *** shall *** its *** of *** by *** to *** on *** within *** after *** provides *** with *** of such *** (which *** shall *** a *** of such *** with *** to allow *** to *** such ***). *** shall have *** from its *** of its *** of its *** of ***
to *** a *** and *** for ***, *** and *** or *** of *** or ***. If *** is *** by *** and *** for a *** of ***, then *** of *** regarding such *** shall ***; provided, however, that if *** the *** of such ***, including *** regarding ***, ***, and
*** and *** of *** and other ***, then *** will *** instead of such ***. 
  
 2. ***. PRN shall offer to *** all ***, *** and all *** hereunder at *** no *** than the *** its other *** who are ***, ***, and ***. 
  

	G.	ADDITIONAL TERMS AND CONDITIONS 

  
 Additional terms and conditions of the Agreement are set forth on Attachment 1 hereto and are incorporated herein by this reference. 
  

									
	 Premier Retail Networks, Inc.
	 	 	 	 Wal-Mart Stores, Inc.

					
	By:	 	 /s/ Charles Nooney
	 	 	 	By:	 	 /s/ Mike Cockrell

	 	 	
	 	 	 	 	 	

	 Title:
	 	 Chief Executive Officer
	 	 	 	 Title:
	 	 Vice President Marketing

  

					
	 	 	- 6 -	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

 Attachment 1 
  
 ADDITIONAL TERMS AND CONDITIONS 
  

	1.	CONTENT REQUIREMENTS/LICENSES 

  
 1.1 Preparation and Submission of Content by Wal-Mart. With respect to the content provided to PRN under this Agreement, the content shall conform
with PRN’s technical parameters and be delivered to PRN in accordance with the deadlines specified by PRN. 
  
 1.2 Content Guidelines, Wal-Mart Approval. Wal-Mart and PRN will develop mutually acceptable content guidelines and review processes for the
development and editing of content for the Programming. PRN shall use commercially reasonable efforts to provide such content to Wal-Mart for review as far in advance as reasonably possible before such content is scheduled to be deployed on the
Systems. Wal-Mart may reject such content only for a good faith reason, including without limitation adverse customer reaction and/or failure of such content to adhere to its established Standards and Practices for suitability. With the exception of
any content that promotes tobacco, in the event Wal-Mart fails to reject such content in writing within five (5) business days after Wal-Mart’s receipt thereof, such content shall be deemed accepted. Once Wal-Mart has approved any such content,
it shall not unreasonably withdraw its approval thereof. 
  
 1.3
Grant of License to Wal-Mart. Subject to the terms and conditions of this Agreement, PRN grants to Wal-Mart a non-exclusive, non-transferable license to use the PRN Technology solely and exclusively for the operation of the Systems. Subject
to the terms and conditions of this Agreement, *** a *** under the ***, without the *** to ***, to *** and have *** those *** set forth on ***, which *** may only be *** in the *** and *** of ***. If *** to have such *** made by a ***, *** must ***
of the *** of such *** and *** will *** to *** in *** the ***. If *** by ***, such *** must also *** a *** and *** provided by *** (in a *** that has been *** in *** by ***) prior to commencing any *** on *** of ***. Under *** shall ***, *** of, ***
or *** any *** of the ***. 
  
 1.4 Grant of License to PRN.
Subject to the terms and conditions of this Agreement, Wal-Mart grants to PRN a non-exclusive, non-transferable license to use, reproduce, edit, modify, prepare derivative works of, publicly perform, publicly display and distribute all the content
provided to PRN by Wal-Mart or on behalf of Wal-Mart by its agents solely and exclusively for PRN’s creation of the Programming and distribution of Programming on the Systems and to create a reasonable number of archival copies of the content.
Nothing in this Section 1.4 shall be construed to limit any grants of such rights to PRN by third parties. 
  

					
	 	 	- 7 -	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

 1.5 ***. *** for use on the *** by *** in connection with this *** (“***”) consists of
the following ***: 
  

	 	•	*** 

  

	 	•	*** 

  

	 	•	*** 

  
 *** desires a *** and *** to *** of the *** for the ***, including the *** to *** to the *** of the *** and ***, to enable *** and *** of the ***. *** and *** agree to *** a *** to this *** to ***, among other ***, that: (a) the *** will
*** of *** for the *** to be ***; (b) *** and *** will *** in the *** and *** of any *** to such *** by *** to *** that the *** and *** of the *** and *** are not *** by such ***; and (c) *** will be *** for *** that the *** and *** of the *** the
*** in a *** to be *** by *** and ***. The *** will *** to *** the *** within *** after the ***, with the *** of *** the *** to *** thereafter. The *** will be *** as *** by the *** to *** the then *** being *** by *** after *** under the *** by ***
and *** pursuant to ***. 
  

	2.	PAYMENT PROCEDURE/MISCELLANEOUS EXPENSES 

  
 2.1 Review of Procedures. Wal-Mart may, at its option, upon no less than *** notice to PRN, visit PRN’s offices and review PRN’s
operating procedures in connection with the Systems, including without limitation PRN’s personnel and other staffing and PRN’s equipment and other fixed assets used in connection with the Systems. 
  
 2.2 PRN Technology/Cost Committee. PRN and Wal-Mart may each appoint a
minimum of two (2) and a maximum of five (5) representatives to serve on a PRN Technology Cost Committee. The purpose of the PRN Technology Cost Committee shall be to, within thirty (30) days after the end of each calendar quarter, meet with
Wal-Mart management to present and evaluate new technology advances pertaining to the Systems and such technologies’ potential impact on the revenues, features and expenses of such Systems. 
  
 2.3 ***. In each *** of the ***, ***, without ***, *** than *** and
*** (***%) of the *** under the ***, plus any *** for ***. In each *** of the ***, ***, without ***, incur *** than *** of the *** under the *** agreed to ***, plus any 

  

					
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*** for ***. In the *** that *** does not *** such *** (which *** may *** or *** in its ***), *** will not *** such *** and *** be *** to be in *** of ***
under this *** where *** to *** of the *** on *** of ***. In the *** that *** that such *** shall *** the *** set forth in this ***, *** and *** shall discuss in *** to ***, and *** shall use *** to *** the *** to *** that *** without *** the *** of
the ***. 
  
 2.4 Shipping; Taxes. All PRN Procured
Components, PRN Components. and *** for the Systems (hereinafter “***”) shall be shipped to a consolidation center, distribution center or Store as specified by Wal-Mart. With respect to PRN Procured Components and PRN Components,
Wal-Mart shall reimburse PRN for all freight, insurance and other shipping expenses, as well as any special packing expense, to ship items to the designated location. All applicable taxes, duties and similar charges attributable to the transactions
contemplated by this Agreement (except taxes based on PRN’s net income) shall be paid by Wal-Mart (and/or reimbursed by Wal-Mart to PRN). 
  

	3.	EQUIPMENT AND SOFTWARE 

  
 3.1 Procurement, Purchase by Wal-Mart. Subject to the rights of PRN set forth in this Section 3.1, Wal-Mart shall have the right to purchase
directly from third party hardware vendors all hardware components for the Systems. Should *** instruct ***to make any such purchases, ***selection of major third party vendors shall be subject to *** approval as set forth below. *** shall *** an
*** from *** with *** to *** of *** and *** and *** and *** for the *** (“***”) before *** any *** from a ***. If no ***is *** by *** and *** after *** for a *** of ***, then *** rights regarding such offer shall ***. 
  
 3.2 Spare Parts Pool. Wal-Mart shall purchase and maintain a
reasonably sufficient number of spare parts for the purpose of (i) facilitating the timely maintenance of Systems and (ii) enabling next-day delivery to Stores of spare parts of critical components when needed (and course-of-business delivery for
non-critical components), (hereinafter “Spare Parts”). To the extent Spare Parts are purchased by PRN at Wal-Mart’s request and subject to Section 3.5; (i) the contracts of sale shall be between PRN and the third party vendors
of Spare Parts; and (ii) Wal-Mart shall subsequently purchase Spare Parts from PRN in return for payment to PRN of the purchase price therefor. 
  
 3.3 ***. It is hereby *** that the *** have *** into a ***. *** hereby *** to *** the *** to ***, ***, *** of such *** and *** thereof; provided
that *** may *** such *** in the *** of *** or *** of ***, which *** shall *** the *** of *** of *** 

  

					
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under such ***. *** shall ***, or ***, for any *** with the *** and *** of such ***. 
  
 3.4 Title and Risk of Loss. PRN shall secure, or cause its third party vendors to secure, a broad perils insurance
policy covering equipment procured by Wal-Mart in PRN’s or such third parties’ possession. Title to and risk of loss of PRN Procured Components, PRN Components and Spare Parts shall pass to Wal-Mart upon (a) delivery by or for PRN or third
party vendors (as applicable) to a distribution center, consolidation center or Store as specified by Wal-Mart; and (b) *** by Wal-Mart to PRN for PRN’s purchase of such PRN Procured Components, PRN Components or Spare Parts. 
  
 3.5 Wal-Mart Approval of Vendors. All major third party vendors
selected by PRN for performance of an obligation under this Agreement, shall be subject to Wal-Mart’s approval. The following approval process shall apply. PRN shall advise Wal-Mart of the identity of such third party vendor. Wal-Mart may
approve or reject such third party vendor; provided that approval shall not be unreasonably withheld. In the event Wal-Mart fails to reject such third party vendor in writing within ten (10) business days after Wal-Mart’s receipt of such advice
from PRN, such third party vendor shall be deemed approved. 
  
 3.6 Limit on Sale of Conveyance of Systems. Upon the expiration of this Agreement, Wal-Mart shall have the right to sell, convey, lease, license and/or assign any or all of its rights, title or interests in the PRN Components
purchased hereunder. 
  
 3.7 Transfer of Warranties. To the
extent permissible, PRN shall transfer to Wal-Mart any and all product warranties for PRN Procured Components, PRN Components and Spare Parts from the respective third party vendors. 
  
 3.8 Designation on Systems. Wal-Mart shall have the right to place stickers and signage on Systems that may include
Wal-Mart’s trademarks. Notwithstanding the foregoing sentence, PRN shall be entitled to place on each System installed hereunder PRN’s trademarks and other corporate identifiers (the “PRN Trademarks”), to facilitate any service
requested of PRN by Wal-Mart or Wal-Mart’s third party service organization. Wal-Mart shall not, during the term of this Agreement, remove, alter or cover, nor permit the removal, alteration or cover of, such PRN Trademarks on Systems. PRN
shall apply the PRN Trademarks to Systems such that any removal of the same by Wal-Mart after the term of this Agreement shall not reasonably cause mutilation or defacement of Systems. Except as set forth in this Section 3.8, Wal-Mart shall not be
entitled to use the PRN Trademarks or any name or logo similar thereto in its current or future operations of the Systems. 
  

	4.	PROPRIETARY RIGHTS 

  
 4.1 No Implied Rights. Except as expressly granted by PRN herein, no other rights are granted to Wal-Mart by PRN under this Agreement. Without
limiting the foregoing, nothing set forth in this Agreement is intended to be, or shall constitute, the grant by PRN of any right or license under any current or future patents owned by PRN. 
  

					
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 4.2 Ownership by PRN. As between PRN and Wal-Mart, PRN shall retain and own all right, title and
interest in and to the PRN Technology and PRN’s logos, copyrights and patents, and any and all intellectual property rights therein and thereto. ***, if, during the ***, *** requests *** to *** featuring *** and/or ***, *** shall *** with a ***
the *** of *** and the *** to *** the *** in the *** and upon *** of said *** to ***, *** will *** any and all *** and *** has in such *** to ***. 
  

	5.	REPRESENTATIONS AND WARRANTIES 

  
 5.1 Mutual Representations, Warranties and Covenants. 
  
 Each of the parties represents, warrants and covenants to the other that: (a) it has the right, and will continue to have the right during the Term, to
enter into and fully perform this Agreement; and (b) it has not and will not during the Term enter into an agreement or arrangement which in any way limits or restricts the full performance of its obligations hereunder. 
  
 5.2 PRN Representations and Warranties. PRN represents and warrants
that: 
  
 5.2.1 the PRN Technology will not infringe any U.S.
patent issued as of the Effective Date, copyright, trademark or trade secret (“Right”) of any third party; 
  
 5.2.2 PRN warrants that (i) it will not insert in any software of the PRN Technology and (ii) it will test such software using standard tests in the
industry for the detection and elimination of, any instructions, algorithms or code (except as specifically set forth in the documentation) which causes such software (including any component, routine or subroutine thereof or other data relating
thereto) or any data contained within the computer facilities of Wal-Mart in any format, regardless of the method of storage, to, in a malicious and destructive fashion; (a) be unexpectedly modified or damaged; (b) unexpectedly modify, damage or
delete itself or cause other software, programs, routines, subroutines or data to be unexpectedly modified, damaged or deleted or to unexpectedly modify, damage or delete themselves; (c) unexpectedly replicate, and propagate itself throughout other
software, programs, routines or subroutines or data; (d) search for and destroy memory in Wal-Mart’s computers; (e) usurp the normal operation of the computer facilities of Wal-Mart; (f) alter or place itself within or substitute itself for any
software of the PRN Technology (including any component, routine, or subroutine thereof and other data relating thereto); or (g) operate as a “time bomb” to unexpectedly or prematurely suspend or terminate operation of the Applications
based on the passage of time (such code collectively referred to as “Malicious Code”). PRN agrees that it will use commercially reasonable efforts to assist Wal-Mart in investigating, and resolving in a timely manner, material failures of
the Systems and the PRN Technology caused by Malicious Code. 
  
 5.2.3 PRN Procured Components and Spare Parts procured by PRN will be delivered to Wal-Mart free and clear from any security interest, encumbrances, liens or the like. 
  

					
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 5.2.4 it shall secure in advance all necessary approvals, rights, authorizations and licenses required
for PRN and Wal-Mart to lawfully use, reproduce, edit, modify, prepare derivative works of, publicly perform, publicly display and distribute previews, clips, content and other items contained in the Premium Previews and Other Advertising.

  
 5.2.5 to the best of its knowledge, the PRN Technology will
correctly handle the leap year and the absence of the leap year, and will operate accurately in all respects with respect to date related operations. In the event the PRN Technology contains any software provided by third parties, PRN shall work
with such third parties to ensure that such third party software complies with the above warranty. 
  
 5.3 Wal-Mart Representations and Warranties. Wal-Mart represents and warrants that: 
  
 5.3.1 the content provided to PRN by Wal-Mart or its agents hereunder shall not infringe upon any Right of
any third party; 
  
 5.3.2 it or its agent shall secure in
advance all necessary approvals, rights, authorizations and licenses required for PRN and Wal-Mart to lawfully use, reproduce, edit, modify, prepare derivative works of, publicly perform, publicly display and distribute previews, clips, content and
other items provided by Wal-Mart or its agent under this Agreement. 
  
 5.4 Disclaimer. Except as set forth in this Agreement, NEITHER PARTY MAKES ANY IMPLIED OR STATUTORY WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO PRN TECHNOLOGY OR WAL-MART’S TECHNOLOGY, CONTENT, ADVERTISEMENTS
OR SERVICES. IN ADDITION, ALL PRN PROCURED COMPONENTS AND PRN COMPONENTS AND SPARE PARTS THEREFOR PROVIDED BY PRN UNDER THIS AGREEMENT, IF ANY, ARE PROVIDED “AS IS”, SUBJECT TO SECTION 3.7 RELATING TO WARRANTY PASS-THROUGHS. 
  

	6.	INDEMNITIES 

  
 6.1 PRN Technology. PRN agrees to defend, or at its option to settle, any claim, suit, action or proceeding brought against Wal-Mart to the extent
it is based upon the issue of infringement of any U.S. patent issued as of the Effective Date, copyright, trade secret or trademark (a “Right”) of a third party by the PRN Technology (an “Action”), and to pay any
settlement or final judgment entered thereon against Wal-Mart. Wal-Mart will give PRN (i) prompt written notice upon becoming aware of the existence of an Action, (ii) sole control over the defense or settlement of the Action and (iii) reasonable
assistance in the defense or settlement thereof. If it is, or in the opinion of PRN may be, determined by competent authority that the PRN Technology infringes any Right of a third party or such use is enjoined, then PRN at its option and expense
may a) procure for Wal-Mart the right under such copyright or trade secret to carry out Wal-Mart’s rights and obligations under this Agreement; b) replace the affected PRN Technology with other functionally suitable software and technology; or
c) modify the affected PRN Technology to avoid infringement but remain functionally suitable. The foregoing shall constitute Wal-Mart’s exclusive 

  

					
	 	 	- 12 -	 	 

 
remedy, and PRN’s sole obligation, for a breach by PRN of its warranty under Section 5.2.1 above or any implied warranty of non-infringement with
respect to the PRN Technology. 
  
 6.2 Clearances. Each
party (“Indemnifying Party”) agrees to defend, or at its option to settle, any claim, suit, action or proceeding brought against the other party (“Indemnified Party”) to the extent it is based upon the failure of
the Indemnifying party to secure clearances in accordance with Section 5 (an “Action”), and to pay any settlement or final judgment entered thereon against the Indemnified Party. Indemnified Party will give Indemnifying Party (i)
prompt written notice upon becoming aware of the existence of an Action, (ii) sole control over the defense or settlement of the Action and (iii) reasonable assistance in the defense of settlement thereof. The foregoing shall constitute Indemnified
Party’s exclusive remedy, and Indemnifying Party’s sole obligation, for a breach by Indemnifying Party of its warranties under Section 5 above. 
  
 6.3 Personal Injury and Property Damage. Each party (“Indemnifying Party”) agrees to defend, or at its option to settle, any
claim, suit, action or proceeding brought against the other party (“Indemnified Party”) to the extent it is based upon personal injury or property damage arising out of its activities under this Agreement (an
“Action”), and to pay any settlement or final judgment entered thereon against the Indemnified Party. Indemnified Party will give Indemnifying Party (i) prompt written notice upon becoming aware of the existence of an Action, (ii)
sole control over the defense or settlement of the Action and (iii) reasonable assistance in the defense of settlement thereof. 
  
 6.4 Limitation of Liability. EXCEPT FOR A BREACH OF REPRESENTATION SET FORTH IN SECTION 5.2.1 AND 5.3.1 AND EXCEPT FOR OBLIGATIONS THAT ARISE
PURSUANT TO SECTION 6, IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER FOR SPECIAL, INCIDENTAL, CONSEQUENTIAL OR INDIRECT DAMAGES, LOSS OF DATA, OR COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES ARISING OUT OF THIS AGREEMENT BASED ON A
CONTRACT OR QUASI-CONTRACT THEORY OF LIABILITY. THIS LIMITATION SHALL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY PROVIDED FOR HEREIN. 
  

	7.	TERMINATION 

  
 7.1 Termination for Cause. If at any time either party defaults in the performance of any non-monetary provision of this Agreement, then, in
addition to any other remedy which may be available to the non-defaulting party at law or equity or under this Agreement, the nondefaulting party may give written notice to the defaulting party that if the default is not cured within thirty (30)
days, this Agreement shall be terminated. If the non-defaulting party gives such notice and the default is not cured within thirty (30) days, this Agreement shall terminate immediately upon written notice by the non-defaulting party. Notwithstanding
the foregoing, if at any time either party is in default of any monetary provision, the non-defaulting party may give written notice to the defaulting party that if the default is not cured within ten (10) days this Agreement shall be terminated. If
the 

  

					
	 	 	- 13 -	 	 

 
non-defaulting party gives such notice and the default is not cured within ten (10) days, this Agreement shall terminate immediately upon written notice by
non-defaulting party. 
  
 7.2 Effect of Termination. Upon
the expiration or termination of this Agreement for any reason, the following provisions shall take effect: 
  
 7.2.1 Accrued Obligations. Any and all payment obligations of a party which have, accrued as of such expiration or termination shall continue in
full force and effect in accordance with their provisions. 
  
 7.2.2 Return of Materials. Within thirty (30) days after such expiration or termination, Wal-Mart shall return, and shall certify to PRN the return of, all PRN Confidential Information, PRN Technology (subject to the *** set forth in
Section 7.2.3 below) in Wal-Mart’s possession at the time of expiration or termination. In addition, within such thirty-day period, PRN shall return, and shall certify to Wal-Mart the return of, all Wal-Mart Confidential Information in
PRN’s possession at the time of expiration or termination. Neither party shall make or retain any copies of such Confidential Information, PRN Technology or content of the other party; provided, however, that nothing in this Section 7.2.2 shall
obligate either party to return any copies of any ***or *** thereof provided to such party under license from any third party. 
  
 7.2.3 Survival of Provisions. The provisions of Sections 4, 5, 6, 7.2.5, 8 and 9 shall survive the expiration or termination of this Agreement for
any reason. All other rights and obligations of the parties (including without limitation the license grant to Wal-Mart under Section 1.3 and the license grant to PRN under Section 1.4) shall cease upon expiration or termination of this Agreement
for any reason. 
  
 In the *** of *** or *** of this *** for any
*** other than the *** of ***, notwithstanding that the *** to *** under ***, *** shall have a ***, under *** in the ***, to use such *** for the *** of the *** for the *** by this ***, provided, however, that *** of *** or *** in this *** the ***
shall ***, except with *** to *** and *** for the *** of the *** for such ***. 
  
 7.2.4 ***. Subject to *** of *** in *** of the ***, upon the *** or *** of this *** for any reason, *** shall be *** to *** or *** from *** and *** for ***. 
  
 7.2.5 Ramp-Down Period for Digital Department. In the event this
Agreement expires pursuant to Section D or terminates pursuant to Section 7, (1) each party shall be entitled to exercise its rights and shall be obligated to perform its obligations under the terms of this Agreement for a period of six (6) months
after the effective date of expiration or termination (the “Ramp Down Period”); (2) Wal-Mart shall continue to display Advertisements as required by PRN’s contracts with third party sponsors, for the term of such contracts; and

  

					
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(3) PRN shall be entitled to retain (subject to PRN’s obligation to pay Wal-Mart Wal-Mart’s share of Advertising Revenues under Section E4) the
Advertising Revenues generated by placement of Advertisements under agreements entered into by PRN prior to the end of the Ramp Down Period. 
  
 7.2.6 ***. For a period of *** after any *** or *** of this ***, *** and *** may *** in *** with *** to a *** to *** for the *** other than the
***, for *** for *** of the ***. 
  
 7.2.7 ***. Upon any
*** or *** of this ***, at *** this *** shall *** in *** and *** until the *** of (i) *** and *** a *** under *** on the *** and *** of a *** to ***, (ii) *** after any *** or *** of this *** or (iii) *** of a *** from *** that *** is not *** to
***. 
  

	8.	CONFIDENTIALITY 

  
 8.1 Confidential Information. The parties acknowledge that by reason of their relationship to each other hereunder, each shall have access to
certain information and materials concerning the other’s business, plans, customers, technology and products that is confidential and of substantial value to that other party, which value would be impaired if such information were disclosed to
third parties, or which information and materials are marked as “Confidential”, “Proprietary” or some similar designation (“Confidential Information”). Confidential Information of PRN shall include
without limitation the PRN Technology, whether or not so marked. 
  
 8.2 Obligations of Non-Use and Non-Disclosure. Each party agrees that it shall not use in any way, for its own account or the account of any third party, except as expressly permitted by this Agreement, nor disclose to, any third
party, any Confidential Information revealed to it by the other party and shall take every reasonable precaution to protect the confidentiality of such information. Each party agrees not to disclose any financial terms or specific clauses of this
Agreement to any third party without the other’s written consent in its sole discretion, except as required by securities or other applicable laws and to such party’s accountants, attorneys and other professional advisors. 
  
 8.3 Exceptions. Information (including information that is part of the
PRN Technology) shall not be deemed Confidential Information hereunder if such information: (i) is known to the recipient on the Effective Date directly or indirectly from a source other than one having an obligation of confidentiality to the
providing party; (ii) hereafter becomes known (independently of disclosure by the providing party) to the recipient directly or indirectly from a source other than one having an obligation of confidentiality to the providing party; (iii) becomes
publicly known or otherwise ceases to be secret or confidential, except through a breach of this Agreement by the recipient; or (iv) was 

  

					
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independently developed by the recipient without use of or reference to the providing party’s confidential information, as shown by evidence in the
recipient’s possession. 
  

	9.	MISCELLANEOUS 

  
 9.1 Governing Law; Jurisdiction; Venue. The parties mutually acknowledge and agree that this Agreement shall be construed and enforced in
accordance with the law of the State of Arkansas. The parties mutually consent and submit to the jurisdiction of the federal and/or state courts for Benton County, Arkansas, and agree that any action or suit concerning this Agreement or related
matters shall only be brought by the parties in federal or state court with appropriate subject matter jurisdiction sitting in the State of Arkansas. The parties mutually acknowledge and agree that they shall not raise in connection therewith, and
hereby waive any defenses based upon venue, inconvenience of forum or lack of personal jurisdiction in any action or suit brought in accordance with the foregoing. The parties acknowledge that they have read and understand this clause and agree
willingly to its terms. 
  
 9.2 No Assignment. Either PRN
or Wal-Mart may assign or delegate its rights or obligations hereunder without notice in the case of a transfer of ownership or control, directly or indirectly, of all or substantially all of its assets. No assignments or delegations by either party
other than those set forth herein shall be permitted, and any such attempted assignment by either party in violation of this Section 9.2 shall be void. Subject to the foregoing, this Agreement shall be binding upon and inure to the benefit of the
parties hereto and their successors, assigns, heirs and legal representatives. 
  
 9.3 Independent Contractors. The relationship of PRN and Wal-Mart established by this Agreement is that of independent contractors, and except as set forth in this Agreement, neither party shall have the right
to direct and control the day-to-day activities of the other or to create or assume any obligation on behalf of the other party for any purpose whatsoever. Nothing in this Agreement shall be deemed to constitute the parties as partners, joint
venturers, co-owners or otherwise as participants in a joint or common undertaking. Except as set forth in this Agreement, all financial obligations associated with each party’s business are the sole responsibility of that party. 
  
 9.4 Notices. All notices under this Agreement shall be in writing and
sent by (i) certified air mail, return receipt requested, postage prepaid or (ii) commercial courier service. If properly addressed to or delivered at the address for each party set forth above, a notice shall be deemed given upon delivery or, where
delivery cannot be effected due to the actions of the addressee, upon tender. 
  
 9.5 Entire Agreement. This Agreement represents the entire agreement of the parties with respect to the subject matter hereof and supersedes all prior or contemporaneous agreements, understandings, proposals
and representations by the parties and no waiver, modification or amendment shall be valid unless it is set forth in writing and signed by both parties. 
  

					
	 	 	- 16 -	 	 

 9.6 Counterparts. This Agreement may be executed in any number of counterparts and when so
executed and delivered shall have the same force and effect as though all signatures appeared on one document. 
  
 9.7 Severability/Waiver. The provisions of this Agreement shall be severable, and if any provision of this Agreement shall be held or declared to
be illegal, invalid, or unenforceable, such illegal, invalid or unenforceable provision shall be severed from this Agreement and the remainder of the Agreement shall remain in full force and effect, and the parties shall negotiate a substitute,
legal, valid and enforceable provision that most nearly reflects the parties’ intent in entering into this Agreement. The failure or delay of either party to exercise any right under this Agreement may not be construed as a waiver of that
right, and no waiver of any term or condition of this Agreement shall be valid or binding on either party unless set forth in a writing signed by such party. 
  
 9.8 ***. *** and *** that the *** and *** of *** who *** for *** under this *** are a *** to *** and are *** to ***. ***, *** that, during the ***
and for *** after the *** of *** or ***, *** will not *** as an ***, ***, or *** to any *** or *** who *** any *** under this ***, to the *** such *** is not *** to ***. In like ***, *** and *** that the *** are a *** to *** and are *** to ***. ***
hereby *** that, during the *** and for *** after the *** of *** or ***, *** will not *** as an ***, ***, or *** to any *** who has been *** in the *** of this ***, to the *** such *** is *** to ***. 
  
 9.9 Force Majeure. Neither party will be deemed in default of this
Agreement to the extent that performance of its obligations (except payment obligations) are delayed or prevented by reason of any act of God, fire, natural disaster, accident, act of government, shortages of material or supplies or any other cause
reasonably beyond the control of such party (“Force Majeure”), provided that such party gives the other party written notice thereof promptly and, in any event, within fifteen (15) days of discovery thereof, and uses its diligent,
good faith efforts to cure the breach. In the event of such a Force Majeure, the time for performance or cure will be extended for a period equal to the duration of the Force Majeure. 
  
 9.10 Promotion/Publicity. Neither party shall list the other in any press release, advertisements, trade shows, or
posters issued by such party without the other party’s written permission, which shall not be unreasonably withheld. Notwithstanding the above, either party may verbally reference the other as a business associate in private conversations or in
private letters or written communications in the ordinary course of business to prospective business partners, investors, or professional advisors, or as required by law. Additionally, PRN shall have the right to reproduce the Wal-Mart logo,
provided all written guidelines supplied to PRN and approved by an officer of Wal-Mart are adhered to, when promoting the Systems and/or PRN during the Term. 
  

					
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 9.11 Insurance. PRN shall maintain commercial general liability insurance (including contractual
liability coverage) in an amount equal to no less than *** per occurrence, *** annual aggregate, and *** excess liability coverage, which insurance policy shall name Wal-Mart as an additional insured. Wal-Mart shall either maintain general and
excess liability insurance policies in the amounts set forth in the preceding sentence (with PRN named as an additional insured) or self-insure against any loss that would be covered by the foregoing insurance policies. Upon either party’s
request, the other party shall provide to such party a certificate of insurance certifying the existence of such insurance coverage. 
  
 9.12 Clean Media. All discs, magnetic tapes, diskettes and other media on which computer programs may be delivered to Wal-Mart by PRN shall be new
and shall not have been used for any purpose other than storing said programs for delivery to Wal-Mart. 
  
 9.13 Product Sales Revenues. This Agreement does not confer on PRN any right to the revenues generated due to sales of any products maintained in
inventory at Stores. 
  
 9.14 ***. *** shall, subject to
***, provide *** with *** into or *** by *** for the ***, which *** shall *** without *** the *** of the *** and the *** of *** (or ***) *** to the ***. 
  
 9.15 Presentation of Other Party. PRN and Wal-Mart shall each represent the other party to the public in a professional and positive manner.

  

					
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 Exhibit A 
 Systems, Applications and Programming 
  

			
	 System:
	  	Interactive Music Preview System.
		
	 	  	A scan activated music preview station located on an endcap at the entrance of the electronics department of Stores.
		
	 Application:
	  	PRN Interactive Preview Software.
		
	 Programming:
	  	Broadcast Program. Not Applicable to Interactive Systems.
		
	 	  	Standard Previews. *** full motion video and audio segment featuring one song from each of approximately *** music CDs/Cassettes available for preview on the system. *** audio segments
featuring *** additional songs from such CDs/Cassettes.
		
	 	  	Premium Previews. Premium Previews have not yet been developed for this System.
		
	 	  	Other Advertising. A full motion video and audio advertising segment (approximately *** in length) is displayed following each scan of products available for preview on the System.
Animated advertising segments and banners are displayed during other segments of Programming.
		
	 Update Schedule:
	  	Periodically, Wal-Mart will advise PRN of products to be featured on the System and the date previews for such products are to be included in Programming to be displayed at Stores. Wal-Mart
shall provide, or instruct its authorized agents to provide, PRN with the source content for Standard Previews related to such products according to the production schedule agreed to by the parties. PRN shall be responsible for providing source
content for Premium Previews and Other Advertising. PRN shall edit all source materials to conform such materials to PRN’s programming format for the System and, according to the schedule agreed to by the parties, incorporate these programming
segments in updates to the Programming provided to Wal-Mart. *** shall *** the updates to the Programming to the *** in *** according to the schedule agreed to by the parties.
		
	 Final Installation:
	  	This System is already installed in Stores.

  

					
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 Exhibit A-2 
 Systems, Applications and Programming 
  

			
	 System:
	  	Interactive Home Video/DVD Preview System.
		
	 	  	A scan activated home video/DVD preview station located on the fixture featuring home video/DVD products in the electronics department of Stores.
		
	 Application:
	  	PRN Interactive Preview Software.
		
	 Programming:
	  	Broadcast Program. Not Applicable to Interactive Systems.
		
	 	  	Standard Previews. *** full motion video and audio segment from each of approximately *** home videos/DVDs available for preview on the system. Additional information on the featured
products is available on supplementary screens (rating, other similar home video/DVD products, etc.).
		
	 	  	Premium Previews. Premium Previews have not yet been developed for this System.
		
	 	  	Other Advertising. A full motion video and audio advertising segment (approximately *** in length) is displayed following each scan of products available for preview on the System.
Animated advertising segments and banners are displayed during other segments of Programming.
		
	 Update Schedule:
	  	Periodically, Wal-Mart will advise PRN of products to be featured on the System and the date previews for such products are to be included in Programming to be displayed at Stores. Wal-Mart
shall provide, or instruct its authorized agents to provide, PRN with the source content for Standard Previews related to such products according to the production schedule agreed to by the parties. PRN shall be responsible for providing source
content for Premium Previews and Other Advertising. PRN shall edit all source materials to conform such materials to PRN’s programming format for the System and, according to the schedule agreed to by the parties, incorporate these programming
segments in updates to the Programming provided to Wal-Mart. *** shall *** the updates to the Programming to the *** in *** according to the schedule agreed to by the parties.
		
	 Final Installation:
	  	This System is already installed in Stores.

  

					
	 	 	A-20	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

 Exhibit A-4 
 Systems, Applications and Programming 
  

			
	 System:
	  	Broadcast TV Wall System.
		
	 	  	A Broadcast System using the televisions on display in the electronics department of Stores.
		
	 Application:
	  	PRN Broadcast Software.
		
	 Programming:
	  	Broadcast Program. A *** loop of programming will be displayed on The TV Wall System. This program will initially be the same program displayed on the Store-Wide TV System. Programming will
be interrupted periodically with live/preprogrammed content featuring concerts and other events. Unless otherwise agreed by Wal-Mart and PRN, each *** of programming will be structured as follows:

  

					
	 Description of Programming Segment

	  	Approximate
Length in
Minutes

	 	Provider of
Source
Content

	 Wal-Mart Branding/PSAs
	  	***	 	Wal-Mart/Agent
	 Featured Music, Books and Magazines
	  	***	 	***
	 Featured Home Video
	  	***	 	***
	 New Releases:
	  	 	 	 
	 Music
	  	***	 	***
	 Home Video
	  	***	 	***
	 Software
	  	***	 	***
	 Video Games
	  	***	 	***
	 What’s New at Wal-Mart
	  	***	 	***
	 Wal-Mart at the Movies
	  	***	 	***
	 Wal-Mart on TV
	  	***	 	***
	 Featured Depts/Other
	  	***	 	***
	 Other Advertising
	  	***	 	***
	 Interstitials
	  	***	 	***

  

			
	 	  	 Standard Previews. Not applicable to Broadcast Systems.
  
 Premium Previews. Not applicable to Broadcast Systems.
  
 Other Advertising. Full motion video and audio advertising and still graphics interspersed with other segments of
Programming.

		
	 Update Schedule:
	  	 Wal-Mart shall provide, or instruct its authorized agents to provide, PRN with the source content for updated segments of the
Programming
  
 Wal-Mart is responsible for securing (per the table above)
according to the production schedule agreed to by the parties. PRN shall be

  

					
	 	 	A-21	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

			
	 	  	responsible for obtaining source content for updated segments of the Programming PRN is responsible for securing (per the table above) according to the schedule agreed to by the parties. PRN
shall incorporate these programming segments in updates to the Programming provided to Wal-Mart. *** shall *** the updates to the Programming to the ***in *** according to the schedule agreed to by the parties.
		
	 Final Installation:
	  	This System is already installed in Stores.

  

					
	 	 	A-22	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

 Exhibit A-5 
 Systems, Applications and Programming 
  

			
	 System:
	  	Interactive Video Game Preview System.
		
	 	  	One or two scan activated video game preview stations located on the fixture(s) featuring video game products in the electronics department of Stores.
		
	 Application:
	  	PRN Interactive Preview Software.
		
	 Programming:
	  	Broadcast Program. Not Applicable to Interactive Systems.
		
	 	  	Standard Previews. *** full motion video and audio segments from each of approximately *** video games available for preview on the system. Additional information on the featured
products is available on supplementary screens (rating, etc.).
		
	 	  	Premium Previews. Premium Previews have not yet been developed for this System.
		
	 	  	Other Advertising. A full motion video and audio advertising segment (approximately *** in length) is displayed following each scan of products available for preview on the System.
Animated advertising segments and banners are displayed during other segments of Programming.
		
	 Update Schedule:
	  	Periodically, Wal-Mart will advise PRN of products to be featured on the System and the date previews for such products are to be included in Programming to be displayed at Stores. Wal-Mart
shall provide, or instruct its authorized agents to provide, PRN with the source content for Standard Previews related to such products according to the production schedule agreed to by the parties. PRN shall be responsible for providing source
content for Premium Previews and Other Advertising. PRN shall edit all source materials to conform such materials to PRN’s programming format for the System and, according to the schedule agreed to by the parties, incorporate these programming
segments in updates to the Programming provided to Wal-Mart. *** shall *** the updates to the Programming to the *** in *** according to the schedule agreed to by the parties.
		
	 Final Installation:
	  	This System is already installed in Stores.

  

					
	 	 	A-23	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

 Exhibit A-6 
 Systems, Applications and Programming 
  

			
	 System:
	  	Interactive Software Preview System.
		
	 	  	One scan activated software preview station located on the fixture(s) featuring software products in the electronics department of Stores.
		
	 Application:
	  	PRN Interactive Preview Software.
		
	 Programming:
	  	Broadcast Program. Not Applicable to Interactive Systems.
		
	 	  	Standard Previews. *** full motion video and audio segments from each of approximately *** software titles available for preview on the system. Additional information on the featured
products is available on supplementary screens.
		
	 	  	Premium Previews. Premium Previews have not yet been developed for this System.
		
	 	  	Other Advertising. A full motion video and audio advertising segment (approximately *** in length) is displayed following each scan of products available for preview on the System.
Animated advertising segments and banners are displayed during other segments of Programming.
		
	 Update Schedule:
	  	Periodically, Wal-Mart will advise PRN of products to be featured on the System and the date previews for such products are to be included in Programming to be displayed at Stores. Wal-Mart
shall provide, or instruct its authorized agents to provide, PRN with the source content for Standard Previews related to such products according to the production schedule agreed to by the parties. PRN shall be responsible for providing source
content for Premium Previews and Other Advertising. PRN shall edit all source materials to conform such materials to PRN’s programming format for the System and, according to the schedule agreed to by the parties, incorporate these programming
segments in updates to the Programming provided to Wal-Mart. *** shall *** the updates to the Programming to the Multimedia Servers *** in *** according to the schedule agreed to by the parties.
		
	 Final Installation:
	  	This System is already installed in Stores.

  

					
	 	 	A-24	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

 Exhibit A-7 
 Systems, Applications and Programming 
  

			
	 System:
	  	Broadcast Store-Wide TV System.
		
	 	  	A Broadcast System using hanging televisions (generally 8 to 10) in high-traffic areas throughout Stores.
		
	 Application:
	  	PRN Broadcast Software.
		
	 Programming:
	  	Broadcast Program. A *** loop of programming will be displayed on Store-Wide TV System. This program will initially be the same program displayed on the TV Wall System. Programming
will be interrupted periodically with live/preprogrammed content featuring concerts and other events. Unless otherwise agreed by Wal-Mart and PRN, each *** of programming will be structured as follows:

  

					
	 Description of Programming Segment

	  	Approximate
Length in
Minutes

	 	Provider of
Source
Content

	 Wal-Mart
	  	***	 	Wal-Mart/Agent
	 Branding/PSAs
	  	 	 	 
	 Featured Music, Books and Magazines
	  	***	 	***
	 Featured Home Video
	  	***	 	***
	 New Releases:
	  	 	 	 
	 Music
	  	***	 	***
	 Home Video
	  	***	 	***
	 Software
	  	***	 	***
	 Video Games
	  	***	 	***
	 What’s New at Wal-Mart
	  	***	 	***
	 Wal-Mart at the Movies
	  	***	 	***
	 Wal-Mart on TV
	  	***	 	***
	 Featured Depts/Other
	  	***	 	***
	 Other Advertising
	  	***	 	***
	 Interstitials
	  	***	 	***

  

			
	 	  	 Standard Previews. Not applicable to Broadcast Systems.
  
 Premium Previews. Not applicable to Broadcast Systems.
  
 Other Advertising. Full motion video and audio advertising and still graphics interspersed with other segments of
Programming.

		
	 Update Schedule:
	  	 Wal-Mart shall provide, or instruct its authorized agents to provide, PRN
  
 with the source content for updated segments of the Programming Wal-Mart is responsible for securing (per the table above) according to
the

  

					
	 	 	A-25	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

			
	 	  	production schedule agreed to by the parties. PRN shall be responsible for obtaining source content for updated segments of the Programming PRN is responsible for securing (per the table
above) according to the schedule agreed to by the parties. PRN shall incorporate these programming segments in updates to the Programming provided to Wal-Mart. *** shall *** the updates to the Programming to the *** in *** according to the schedule
agreed to by the parties.
		
	 Final Installation:
	  	This System is already installed in Stores.

  

					
	 	 	A-26	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

 EXHIBIT B 
  

Scope of Service Level Agreement 
  
 In connection with the *** process for the fiscal year ending January 31, 2004, the scope of responsibilities of Wal-Mart and PRN with respect to call center support,
field maintenance, software support and other technical support for the Systems and Applications are as follows: 
  
 Call Center Support 
  
 Wal-Mart will be responsible for call center support activities related to the Systems and Applications. PRN will assist Wal-Mart in the resolution of issues identified by the call center on an as requested basis.

  
 Field Maintenance 
  
 Wal-Mart will be responsible for field maintenance activities related to the Systems. PRN
will assist Wal-Mart in the resolution of field maintenance issues on an as requested basis. 
  
 Software Support 
  
 PRN will be responsible for
supporting Applications. Support activities will include *** updates to the Applications that address changes in functionality agreed to by Wal-Mart and PRN. 
  
 Other Technical Support 
  
 PRN will provide Wal-Mart with technical support related to certifying new hardware for and other matters related to the Systems and Applications on an as requested basis. 
  
 The scope of responsibilities listed above will be revised by mutual agreement of the parties
in connection with establishment of the service level agreement between Wal-Mart and PRN and the related *** will be revised accordingly as mutually agreed upon. 
  

					
	 	 	A-27	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

 EXHIBIT C 
  

*** 
  

			
	 Part
Number

	  	 Description

	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***
	 ***
	  	***

  
 Detailed bill-of-material for the
components described above, reflecting then-current specifications, will be provided to Wal-Mart following identification of any third party suppliers. 
  

					
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 SEPARATELY FILED WITH THE COMMISSION

 EXHIBIT D 
  

MULTIMEDIA SERVER UPGRADE 
  
 The specification of upgraded Multimedia Servers previously installed by Wal Mart is as follows: 
  
 *** 
  
 *** 
  
 *** 
  
 *** 
  
 *** 
  
 *** 
  
 *** 
  
 *** 
  
 *** 
  

					
	 	 	A-29	 	 *** CONFIDENTIAL MATERIAL REDACTED AND
 SEPARATELY FILED WITH THE COMMISSION

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