Document:

<PAGE>

                                                                   EXHIBIT 10.12
                                  CONFIDENTIAL

                THIRD AMENDMENT TO INTERACTIVE SERVICES AGREEMENT

         This Third Amendment to Interactive Services Agreement (this "Third
Amendment"), effective as of November __, 2000 (the "Third Amendment Effective
Date"), is made and entered into by and between America Online, Inc. ("AOL"), a
Delaware corporation with its principal offices at 22000 AOL Way, Dulles,
Virginia 20166, and iVillage, Inc. ("Interactive Content Provider" or "ICP"), a
Delaware corporation, with its principal offices at 512 Seventh Avenue, New
York, New York 10018. Defined terms that are used but not defined herein shall
be as defined in the Interactive Services Agreement between AOL and ICP
effective as of December 31, 1998, as amended (collectively, the "Agreement").
The meanings given to terms that are defined in this Third Amendment and which
are not defined in the Agreement shall apply in the Agreement.

                                  INTRODUCTION

         AOL and ICP are parties to that certain Second Addendum to Interactive
Services Agreement effective as of February 20, 2000 (the "Second Addendum"),
which provides for certain temporary promotion by AOL of an astrology site on
the Internet controlled by ICP. Nothing herein shall invalidate or modify the
Second Addendum.

         The Parties wish to amend the Agreement.

         It is therefore agreed as follows:

         1. Extension of Term. The Parties wish to extend the Initial Term of
the Agreement through February 28, 2001 on a pro-rata basis (the "Second
Extension Term"). The dates on which the Parties must provide the Put Notice and
Call Notice, as defined in Sections 6.1.1 and 6.1.2, respectively, of the
Agreement, shall also be extended on a pro-rata basis.

         2. Cash Payments. ICP shall pay AOL Two Hundred Sixty-Eight Thousand
Nine Hundred Eight Dollars ($268,908) during the Second Extension Term.

         3. In-Kind Programming and Promotion. During the Second Extension Term,
ICP shall provide AOL with the equivalent of One Hundred Fourteen Thousand Four
Hundred Forty-Four Dollars ($114,444) made up of the in-kind commitments
specified on Exhibit E of the Agreement in the amounts and with the bona-fide
values listed on such exhibit.

         4. Impressions Guarantee. AOL shall provide ICP with at least Four
Million Six Hundred Fifty-Five Thousand Two Hundred Ninety-One (4,655,291)
Impressions from ICP's presence on the AOL Network during the Second Extension
Term.

         5. Order of Precedence. This Third Amendment is supplementary to and
modifies the Agreement. The terms of this Third Amendment supersede provisions
in the Agreement only to the extent that the terms of this Third Amendment and
the Agreement expressly conflict. However, nothing in this Third Amendment
should be interpreted as invalidating the Agreement, and provisions of the
Agreement will continue to govern relations between the parties insofar as they
do not expressly conflict with this Third Amendment.

<PAGE>

         6. Counterparts: Facsimile. This Third Amendment may be executed in
counterparts, each of which shall be deemed an original and all of which
together shall constitute one and the same document. This Third Amendment, and
amendments and modifications hereof, may be executed by facsimile.

         IN WITNESS WHEREOF, the Parties hereto have executed this Third
Amendment as of the date first written above.

AMERICA ONLINE, INC.                          iVILLAGE, INC.

By:   /s/ Jonathan R. Edson                   By:  /s/ Steve Elkes
     --------------------------------------        -----------------------------

Name:   Jonathan R. Edson                     Name:   Steve Elkes
       ------------------------------------          ---------------------------

Title:   Vice President, Business Affairs     Title: Executive Vice President,
        -----------------------------------          ---------------------------
                                                     Business Affairs
                                                     ---------------------------

                                       2<PAGE>

                                                                   EXHIBIT 10.13

                                  CONFIDENTIAL

               FOURTH AMENDMENT TO INTERACTIVE SERVICES AGREEMENT

         This Fourth Amendment to Interactive Services Agreement (this "Fourth
Amendment"), effective as of December 28, 2000 (the "Fourth Amendment Effective
Date"), is made and entered into by and between America Online, Inc. ("AOL"), a
Delaware corporation with its principal offices at 22000 AOL Way, Dulles,
Virginia 20166, and iVillage, Inc. ("Interactive Content Provider" or "ICP"), a
Delaware corporation, with its principal offices at 512 Seventh Avenue, New
York, New York 10018. Defined terms that are used but not defined herein shall
be as defined in the Interactive Services Agreement between AOL and ICP
effective as of December 31, 1998, as amended (collectively, the "Agreement").
The meanings given to terms that are defined in this Fourth Amendment and which
are not defined in the Agreement shall apply in the Agreement.

                                  INTRODUCTION

         AOL and ICP are parties to that certain Second Addendum to Interactive
Services Agreement effective as of February 20, 2000 (the "Second Addendum"),
which provides for certain temporary promotion by AOL of an astrology site on
the Internet controlled by ICP. Nothing herein shall invalidate or modify the
Second Addendum.

         The Parties wish to amend the Agreement.

         It is therefore agreed as follows:

         1. Extension of Term. The Parties wish to extend the Initial Term of
the Agreement through February 28, 2001 through March 31, 2001 (the "Third
Extension Term"). The dates on which the Parties must provide the Put Notice and
Call Notice, as defined in Sections 6.1.1 and 6.1.2, respectively, of the
Agreement, shall also be extended by one (1) month.

         2. Cash Payments. ICP shall pay AOL Two Hundred Sixty-Eight Thousand
Nine Hundred Eight Dollars ($268,908) during the Third Extension Term.

         3. In-Kind Programming and Promotion. During the Third Extension Term,
ICP shall provide AOL with the equivalent of One Hundred Fourteen Thousand Four
Hundred Forty-Four Dollars ($114,444) made up of the in-kind commitments
specified on Exhibit E of the Agreement in the amounts and with the bona-fide
values listed on such exhibit.

         4. Impressions Guarantee. AOL shall provide ICP with at least Four
Million Six Hundred Fifty-Five Thousand Two Hundred Ninety-One (4,655,291)
Impressions from ICP's presence on the AOL Network during the Third Extension
Term.

         5. Order of Precedence. This Fourth Amendment is supplementary to and
modifies the Agreement. The terms of this Fourth Amendment supersede provisions
in the Agreement only to the extent that the terms of this Fourth Amendment and
the Agreement expressly conflict. However, nothing in this Fourth Amendment
should be interpreted as invalidating the Agreement, and provisions of the
Agreement will continue to govern relations between the parties insofar as they
do not expressly conflict with this Fourth Amendment.

<PAGE>

         6. Counterparts: Facsimile. This Fourth Amendment may be executed in
counterparts, each of which shall be deemed an original and all of which
together shall constitute one and the same document. This Fourth Amendment, and
amendments and modifications hereof, may be executed by facsimile.

         IN WITNESS WHEREOF, the Parties hereto have executed this Fourth
Amendment as of the date first written above.

AMERICA ONLINE, INC.                         iVILLAGE, INC.

By:   /s/ Jonathan R. Edson                  By:  /s/ Steve Elkes
     -------------------------------------        ------------------------------

Name:   Jonathan R. Edson                    Name:  Steve Elkes
       -----------------------------------          ----------------------------

Title:   Vice President, Business Affairs    Title: Executive Vice President,
        ----------------------------------          ----------------------------
                                                    Business Affairs
                                                    ----------------------------

                                       2<PAGE>

                                                                   EXHIBIT 10.14

                                  CONFIDENTIAL

                FIFTH AMENDMENT TO INTERACTIVE SERVICES AGREEMENT

         This Fifth Amendment to Interactive Services Agreement (this "Fifth
Amendment"), effective as of March 31, 2001 (the "Fifth Amendment Effective
Date"), is made and entered into by and between America Online, Inc. ("AOL"), a
Delaware corporation with its principal offices at 22000 AOL Way, Dulles,
Virginia 20166, and iVillage, Inc. ("Interactive Content Provider" or "ICP"), a
Delaware corporation, with its principal offices at 512 Seventh Avenue, New
York, New York 10018. Defined terms that are used but not defined herein shall
be as defined in the Interactive Services Agreement between AOL and ICP
effective as of December 31, 1998, as amended (collectively, the "Agreement").
The meanings given to terms that are defined in this Fifth Amendment and which
are not defined in the Agreement shall apply in the Agreement.

                                  INTRODUCTION

         AOL and ICP are parties to that certain Second Addendum to Interactive
Services Agreement effective as of February 20, 2000 (the "Second Addendum"),
which provides for certain temporary promotion by AOL of an astrology site on
the Internet controlled by ICP. Nothing herein shall invalidate or modify the
Second Addendum.

         The Parties wish to amend the Agreement.

         It is therefore agreed as follows:

         1. Extension of Term. The Parties wish to extend the Initial Term of
the Agreement through March 31, 2001 through April 30, 2001 (the "Fourth
Extension Term"). The dates on which the Parties must provide the Put Notice and
Call Notice, as defined in Sections 6.1.1 and 6.1.2, respectively, of the
Agreement, shall also be extended by one (1) month.

         2. Cash Payments. ICP shall pay AOL Two Hundred Sixty-Eight Thousand
Nine Hundred Eight Dollars ($268,908) during the Fourth Extension Term.

         3. In-Kind Programming and Promotion. During the Fourth Extension Term,
ICP shall provide AOL with the equivalent of One Hundred Fourteen Thousand Four
Hundred Forty-Four Dollars ($114,444) made up of the in-kind commitments
specified on Exhibit E of the Agreement in the amounts and with the bona-fide
values listed on such exhibit.

         4. Impressions Guarantee. AOL shall provide ICP with at least Four
Million Six Hundred Fifty-Five Thousand Two Hundred Ninety-One (4,655,291)
Impressions from ICP's presence on the AOL Network during the Fourth Extension
Term.

         5. Order of Precedence. This Fifth Amendment is supplementary to and
modifies the Agreement. The terms of this Fifth Amendment supersede provisions
in the Agreement only to the extent that the terms of this Fifth Amendment and
the Agreement expressly conflict. However, nothing in this Fifth Amendment
should be interpreted as invalidating the Agreement, and provisions of the
Agreement will continue to govern relations between the parties insofar as they
do not expressly conflict with this Fifth Amendment.

<PAGE>

         6. Counterparts: Facsimile. This Fifth Amendment may be executed in
counterparts, each of which shall be deemed an original and all of which
together shall constitute one and the same document. This Fifth Amendment, and
amendments and modifications hereof, may be executed by facsimile.

         IN WITNESS WHEREOF, the Parties hereto have executed this Fifth
Amendment as of the date first written above.

AMERICA ONLINE, INC.                         iVILLAGE, INC.

By:   /s/ Jonathan R. Edson                  By:  /s/ Steve Elkes
     -------------------------------------        ------------------------------

Name:   Jonathan R. Edson                    Name:  Steve Elkes
       -----------------------------------          ----------------------------

Title:   Vice President, Business Affairs    Title: Executive Vice President,
        ----------------------------------          ----------------------------
                                                    Business Affairs
                                                    ----------------------------

                                       2

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