Document:

EX-10.1

 Exhibit 10.1 

[EXECUTION VERSION] 
  

 
  

INVESTMENT AGREEMENT 
 by and
among 
 CONNECTURE, INC. 
 and

 EACH OF THE INVESTORS LISTED ON THE SIGNATURE PAGES HERETO 

Dated as of March 11, 2016 
  

 
  

 TABLE OF CONTENTS 
  

					
	 	  	Page	 
		
	ARTICLE I	  			
		
	 Definitions
	  	 	1	  
		
	 SECTION 1.01. Definitions
	  	 	1	  
		
	ARTICLE II	  			
		
	 Purchase and Sale
	  	 	10	  
		
	 SECTION 2.01. Purchase and Sale
	  	 	10	  
	 SECTION 2.02. Closing
	  	 	10	  
		
	ARTICLE III	  			
		
	 Representations and Warranties of the Company
	  	 	11	  
		
	 SECTION 3.01. Organization; Standing
	  	 	11	  
	 SECTION 3.02. Capitalization
	  	 	12	  
	 SECTION 3.03. Authority; Noncontravention; Voting Requirements
	  	 	14	  
	 SECTION 3.04. Governmental Approvals
	  	 	15	  
	 SECTION 3.05. Company SEC Documents; Undisclosed Liabilities
	  	 	15	  
	 SECTION 3.06. Absence of Certain Changes
	  	 	17	  
	 SECTION 3.07. Legal Proceedings
	  	 	17	  
	 SECTION 3.08. Compliance with Laws; Permits
	  	 	18	  
	 SECTION 3.09. Tax Matters
	  	 	18	  
	 SECTION 3.10. Employee Benefits
	  	 	19	  
	 SECTION 3.11. Labor Matters
	  	 	20	  
	 SECTION 3.12. Environmental Matters
	  	 	20	  
	 SECTION 3.13. Intellectual Property
	  	 	20	  
	 SECTION 3.14. Property
	  	 	21	  
	 SECTION 3.15. Contracts
	  	 	22	  
	 SECTION 3.16. Insurance
	  	 	23	  
	 SECTION 3.17. Sale of Securities
	  	 	23	  
	 SECTION 3.18. No Broker
	  	 	23	  
	 SECTION 3.19. Listing and Maintenance Requirements
	  	 	24	  
	 SECTION 3.20. Investment Company Act
	  	 	24	  
	 SECTION 3.21. No Rights Agreement
	  	 	24	  
	 SECTION 3.22. Certain Business Relationships with Affiliates
	  	 	24	  
	 SECTION 3.23. Privacy and Data Protection
	  	 	24	  
	 SECTION 3.24. Illegal Payments; FCPA Violations
	  	 	25	  
	 SECTION 3.25. Economic Sanctions
	  	 	25	  

					
	 SECTION 3.26. Compliance with Money Laundering Laws
	  	 	25	  
	 SECTION 3.27. Compliance with Healthcare Laws
	  	 	26	  
	 SECTION 3.28. No Other Investor Representations or Warranties
	  	 	26	  
		
	ARTICLE IV	  			
		
	 Representations and Warranties of the Investors
	  	 	27	  
		
	 SECTION 4.01. Organization and Authority
	  	 	27	  
	 SECTION 4.02. Authorization; Enforceability
	  	 	27	  
	 SECTION 4.03. No Conflict
	  	 	27	  
	 SECTION 4.04. Governmental Approvals
	  	 	28	  
	 SECTION 4.05. Financing
	  	 	28	  
	 SECTION 4.06. No Broker
	  	 	28	  
	 SECTION 4.07. Purchase for Investment
	  	 	28	  
	 SECTION 4.08. No Other Company Representations or Warranties
	  	 	29	  
	 SECTION 4.09. Arm’s Length Transaction
	  	 	29	  
	 SECTION 4.10. Private Placement Consideration
	  	 	29	  
		
	ARTICLE V	  			
		
	 Additional Agreements
	  	 	30	  
		
	 SECTION 5.01. Conduct of the Business
	  	 	30	  
	 SECTION 5.02. Public Announcements
	  	 	32	  
	 SECTION 5.03. Access to Information; Confidentiality Agreement
	  	 	32	  
	 SECTION 5.04. Reasonable Best Efforts
	  	 	33	  
	 SECTION 5.05. Stockholder Approval
	  	 	34	  
	 SECTION 5.06. Corporate Action
	  	 	35	  
	 SECTION 5.07. Adjustment of Conversion Price
	  	 	35	  
	 SECTION 5.08. NASDAQ Listing of Shares
	  	 	35	  
	 SECTION 5.09. Use of Proceeds
	  	 	35	  
	 SECTION 5.10. Expenses
	  	 	36	  
	 SECTION 5.11. Investor Rights Agreement; Board Composition
	  	 	36	  
	 SECTION 5.12. Tax Matters
	  	 	36	  
	 SECTION 5.13. Anti-takeover Laws
	  	 	36	  
	 SECTION 5.14. Exclusivity
	  	 	37	  
	 SECTION 5.15. Notification of Certain Matters
	  	 	37	  
	 SECTION 5.16. Amendments to Corporate Documents
	  	 	37	  
	 SECTION 5.17. Tax Treatment
	  	 	38	  
		
	ARTICLE VI	  			
		
	 Conditions to Closing
	  	 	38	  
		
	 SECTION 6.01. Conditions to the Obligations of the Company and the Investors
	  	 	38	  
	 SECTION 6.02. Conditions to the Obligations of the Company
	  	 	39	  

					
	 SECTION 6.03. Conditions to the Obligations of the Investor
	  	 	39	  
	 SECTION 6.04. Frustration of Closing Conditions
	  	 	41	  
		
	ARTICLE VII	  			
		
	 Termination; Survival
	  	 	41	  
		
	 SECTION 7.01. Termination
	  	 	41	  
	 SECTION 7.02. Effects of Termination
	  	 	42	  
	 SECTION 7.03. Survival
	  	 	43	  
	 SECTION 7.04. Limitation on Damages
	  	 	43	  
	 SECTION 7.05. Non-Recourse
	  	 	43	  
		
	ARTICLE VIII	  			
		
	 Miscellaneous
	  	 	44	  
		
	 SECTION 8.01. Notices
	  	 	44	  
	 SECTION 8.02. Amendments, Waivers, etc.
	  	 	45	  
	 SECTION 8.03. Counterparts and Facsimile
	  	 	45	  
	 SECTION 8.04. Further Assurances
	  	 	45	  
	 SECTION 8.05. Governing Law; Specific Enforcement; Submission to Jurisdiction; Waiver of Jury Trial
	  	 	45	  
	 SECTION 8.06. Interpretation
	  	 	46	  
	 SECTION 8.07. Severability
	  	 	47	  
	 SECTION 8.08. No Third-Party Beneficiaries
	  	 	47	  
	 SECTION 8.09. Assignment
	  	 	47	  
	 SECTION 8.10. Acknowledgment of Securities Laws
	  	 	48	  
	 SECTION 8.11. Entire Agreement
	  	 	48	  

  

					
	Exhibits	  			
		
	 Form of Certificate of Designations
	  	 	Exhibit A	  
	 Form of Investor Rights Agreement
	  	 	Exhibit B	  

 INVESTMENT AGREEMENT, dated as of March 11, 2016 (this “Agreement”), among
Connecture, Inc., a Delaware corporation (the “Company”), the investors set forth on the signature pages hereto under the heading “FP Investors” (together with their successors, each an “FP Investor” and
collectively, the “FP Investors”) and Chrysalis Ventures II, L.P. (“Chrysalis” and together with the FP Investors, the “Investors” and each an “Investor”). 

WHEREAS, concurrently with the investment pursuant to this Agreement, the Company is repaying, in whole, amounts due under its Second Lien
Term Loan Agreement, dated March 18, 2013, as amended (the “THL Loan Agreement”) with THL Corporate Finance, Inc., as administrative agent for the lenders thereunder (the “THL Repayment”); and 

WHEREAS, substantially concurrently with the THL Repayment, the Company desires to issue, sell and deliver to the Investors, and the Investors
severally desire to purchase and acquire from the Company, pursuant to the terms and subject to the conditions set forth in this Agreement, an aggregate of 52,000 shares of the Company’s Series A Convertible Preferred Stock, par value $0.001
per share (the “Preferred Stock”), having the powers, preferences and rights, and the qualifications, limitations and restrictions, as set forth in the form of Certificate of Designations of the Company’s Certificate of
Incorporation attached hereto as Exhibit A (the “Certificate of Designations”). 
 NOW, THEREFORE, in consideration
of the mutual covenants and agreements contained in this Agreement, the receipt and sufficiency of which are hereby acknowledged, the parties to this Agreement hereby agree as follows: 

ARTICLE I 
 Definitions

 SECTION 1.01. Definitions. (a) As used in this Agreement (including the recitals hereto), the following terms
shall have the following meanings: 
 “Affiliate” means, with respect to any specified Person, any other Person directly or
indirectly controlling or controlled by, or under direct or indirect common control with, such specified Person; provided, that (i) the Company and its Subsidiaries shall not be deemed to be Affiliates of any of the Investors (other than
Chrysalis) or any of their respective Affiliates, and (ii) portfolio companies in which an Investor or any of its Affiliates has an investment (whether as debt or equity) shall not be deemed an Affiliate of the Investor or the Investor’s
Affiliates. For the purposes of this definition, “control”, when used with respect to any specified Person, means the power to direct the management and policies of such Person, directly or indirectly, whether through the ownership
of voting securities, by contract or otherwise; and the terms “controlling,” “controlled,” “controlled by” and “under common control with” have meanings correlative to the
foregoing. 

 “Affiliate Arrangements” means any Contracts (excluding employment agreements
with officers entered into in the ordinary course of business) between the Company, on the one hand, and any director, officer or stockholder (in each case, in his, her or its capacity as such) of the Company or its Affiliates, on the other hand,
which is currently in effect. 
 “Alternative Transaction” means, in each case involving any Person other than the FP
Investors or one of their Affiliates, any (i) sale, lease, assignment, exchange or other transfer or disposition directly or indirectly by merger, consolidation, business combination, share exchange, joint venture or otherwise of assets of the
Company or any Subsidiary (other than as expressly permitted by Section 5.01(b)(x)); (ii) issuance, sale or other disposition, directly or indirectly (including, without limitation, by way of merger, consolidation, business combination, share
exchange, joint venture or any similar transaction), of securities (or options, rights, or warrants to purchase, or securities convertible into or exchangeable for, such securities), including without limitation capital stock, partnership interests,
membership interests or other instruments directly or indirectly convertible into, exchangeable or exercisable for, or the value of which is determined with reference to, capital stock, partnership interests or membership interests (“Equity
Securities”) of the Company or any of its Subsidiaries; (iii) tender offer or exchange offer as defined pursuant to the Exchange Act that, if consummated, would result in any Person beneficially owning any class or series (or the voting
power of any class or series) of Equity Securities of the Company or any of its Subsidiaries or any other transaction in which any Person shall acquire beneficial ownership or the right to acquire beneficial ownership, of any class or series (or the
voting power of any class or series) of Equity Securities; or (iv) combination of the foregoing (in each case, other than the arrangements contemplated by the Transaction Documents). 

Any Person shall be deemed to “beneficially own”, to have “beneficial ownership” of, or to be
“beneficially owning” any securities (which securities shall also be deemed “beneficially owned” by such Person) that such Person is deemed to “beneficially own” within the meaning of Rules 13d-3 and
13d-5 under the Exchange Act as in effect on the date hereof; provided that any Person shall be deemed to beneficially own any securities that such Person has the right to acquire, whether or not such right is exercisable immediately. 

“Board” means the board of directors of the Company. 

“Business Day” means any day except a Saturday, a Sunday or other day on which the SEC or banking institutions in New York,
New York are authorized or required by law, regulation or executive order to be closed. 
 “Bylaws” means the Amended and
Restated Bylaws of the Company, as may be amended and restated from time to time. 
 “Certificate of Incorporation” means
the Sixth Amended and Restated Certificate of Incorporation of the Company, as may be further amended and restated from time to time. 

  
 2 

 “Code” means the United States Internal Revenue Code of 1986. 

“Common Stock” means the common stock, par value $0.001 per share, of the Company. 

“Company Charter Documents” means the Certificate of Incorporation and Bylaws. 

“Company Lease” means any lease, sublease, sub-sublease, license and other agreement under which the Company or any of its
Subsidiaries leases, subleases, licenses, uses or occupies (in each case whether as landlord, tenant, sublandlord, subtenant or by other occupancy arrangement), or has the right to use or occupy, now or in the future, any real property. 

“Company Leased Real Property” means all right, title and interest of the Company and its Subsidiaries to any leasehold
interests in any material real property, together with all buildings, structures, improvements and fixtures thereon. 
 “Company
Plan” means each “employee benefit plan” (as defined in Section 3(3) of ERISA, whether or not subject to ERISA) and each other plan, program, contract, arrangement, agreement, or policy relating to stock options, stock
purchases, other equity-based compensation, bonus, incentive, deferred compensation, employment, severance, retention, change in control, termination, fringe benefits, disability, medical, life, paid time off, relocation or other benefits or
compensation, in each case sponsored, maintained or contributed to or required to be contributed to by the Company or any of its Subsidiaries or with respect to which the Company or any of its Subsidiaries has any Liabilities. 

“Company Stock Plans” means the 2014 Equity Incentive Plan and the 2014 Employee Stock Purchase Plan, in each case as amended
from time to time. 
 “Confidentiality Agreement” means the confidentiality agreement between the Company and Francisco
Partners IV, L.P., dated as of January 22, 2016, as amended and/or modified. 
 “Conversion Shares” means (i) the
Common Stock issuable upon the conversion or exchange of the Preferred Shares, including any increase in the stated value of the Preferred Shares pursuant to the issuance of dividends in accordance with the Certificate of Designations (the
“PIK Dividends”) and (ii) any Common Stock issuable as a dividend on the Preferred Shares (including the PIK Dividends, if any). 

“DGCL” means the General Corporation Law of the State of Delaware. 

“Different Transaction” means, in each case involving any Person other than the FP Investors or one of their Affiliates, any
(i) sale, lease, assignment, exchange or other transfer or disposition directly or indirectly by merger, consolidation, business combination, share exchange, joint venture or otherwise of assets of the Company or any Subsidiary resulting in
aggregate gross proceeds to the Company of at least $30,000,000; 

  
 3 

 
(ii) issuance, sale or other disposition, directly or indirectly (including, without limitation, by way of merger, consolidation, business combination, share exchange, joint venture or any
similar transaction), of securities (or options, rights, or warrants to purchase, or securities convertible into or exchangeable for, such securities), including without limitation capital stock, partnership interests, membership interests or other
instruments directly or indirectly convertible into, exchangeable or exercisable for, or the value of which is determined with reference to, capital stock, partnership interests or membership interests (“Equity Securities”)
resulting in aggregate gross proceeds to the Company of at least $30,000,000; (iii) tender offer or exchange offer as defined pursuant to the Exchange Act that, if consummated, would result in any Person beneficially owning 50% or more of any class
or series (or the voting power of any class or series) of Equity Securities of the Company or any of its Subsidiaries or any other transaction in which any Person shall acquire beneficial ownership or the right to acquire beneficial ownership, of
50% or more of any class or series (or the voting power of any class or series) of Equity Securities; or (iv) combination (including multiple transactions under the same clause) of the foregoing (in each case, other than the arrangements
contemplated by the Transaction Documents). 
 “Environmental Law” means any federal, state, local or foreign Law or
Judgment relating to pollution or protection of the environment, natural resources or, to the extent relating to exposure to hazardous or toxic substances, human health or safety. 

“ERISA” means the Employee Retirement Income Security Act of 1974, as amended. 

“ERISA Affiliate” means any Person which, together with the Company or any of its Subsidiaries, would at any relevant time be
treated as a single employer under Section 4001 of ERISA or Section 414 of the Code. 
 “Exchange Act” means the
Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder. 
 “GAAP” means
generally accepted accounting principles in the United States, consistently applied. 
 “Governmental Entity” means any
federal, state or local, domestic or foreign governmental or regulatory (including any stock exchange) authority, agency, court, commission or other entity or self-regulatory organization. 

“Guarantee” means any guarantee, letter of credit, surety bond (including any performance bond), credit support agreement or
other assurance of payment. 
 “Indebtedness” means, with respect to any Person, without duplication, the principal of,
accrued and unpaid interest, prepayment and redemption premiums or penalties (if any), unpaid fees or expenses and other Liabilities in respect of (i) all obligations of such Person for borrowed money, or with respect to deposits or advances of
any kind to such Person (other than extensions of trade credit to customers of such Person and its Subsidiaries in the ordinary course of business), (ii) all obligations of such 

  
 4 

 
Person evidenced by bonds, debentures, notes or similar instruments, (iii) all obligations of such Person which are, or would be required under GAAP to be, recorded on the balance sheet of
such Person with respect to a lease, (iv) all obligations of such Person pursuant to securitization or factoring programs or arrangements, (v) all Guarantees and arrangements having the economic effect of a Guarantee of such Person of any
Indebtedness of any other Person, (vi) all obligations or undertakings of such Person to maintain or cause to be maintained the financial position or covenants of others or to purchase the obligations or property of others, (vii) net cash
payment obligations of such Person under swaps, options, derivatives and other hedging agreements or arrangements that will be payable upon termination thereof (assuming they were terminated on the date of determination), (viii) letters of
credit, bank guarantees, and other similar contractual obligations entered into by or on behalf of such Person, (ix) all obligations of such Person issued or assumed as the deferred purchase price of property, all conditional sale obligations of
such Person and all obligations of such Person under any title retention agreement (but excluding trade accounts payable and other accrued current liabilities), and (x) all obligations of the type referred to in the foregoing clauses secured by any
Lien on any property or asset.
 “Intellectual Property” means any and all intellectual property rights in the following,
in any and all countries: (i) patents (including all reissues, divisionals, continuations, continuations-in-part, reexaminations, supplemental examinations, inter partes reviews, post-grant oppositions, substitutions and extensions thereof),
utility models, industrial designs, and inventions, and all applications and registrations therefor, (ii) trademarks, servicemarks, brand names, certification marks, collective marks, and other indicia of origin, and all applications, registrations
and renewals therefor, together with the goodwill associated with any of the foregoing, (iii) copyrights, applications and registrations therefor and renewals, extensions, restorations and reversions thereof, (iv) software, including source code,
executable code, firmware and all documentation related to any of the foregoing, (v) internet domain names, and (vi) trade secrets, know-how and other proprietary information. 

“Investor Rights Agreement” means the investor rights agreement between the Company and the Investors in the form attached
hereto as Exhibit B. 
 “Judgment” means any judgment, injunction, order or decree of any Governmental Entity. 

“Knowledge” means, with respect to the Company, the actual knowledge as of the date hereof of Jeffery Surges, Doug Schneider,
James Purko and David Sockel after due inquiry of the direct reports of such individuals. 
 “Liabilities” means,
collectively, all obligations, liabilities and commitments of any nature, whether known or unknown, express or implied, primary or secondary, direct or indirect, liquidated, absolute, accrued, contingent or otherwise and whether due or to become
due. 

  
 5 

 “Liens” means any pledges, liens, charges, mortgages, encumbrances or security
interests of any kind or nature. 
 “Material Adverse Effect” means any circumstance, development, effect, change, event,
occurrence or state of facts that, individually or in the aggregate, has had or would reasonably be expected to have a material adverse effect on (1) the business, results of operations, assets, Liabilities or financial condition of the Company and
its Subsidiaries taken as a whole; provided, however, that none of the following, and no effect, change, event or occurrence arising out of, or resulting from, the following, shall constitute or be taken into account, individually or
in the aggregate, in determining whether a Material Adverse Effect has occurred or may occur: any effect, change, event or occurrence that results from or arises in connection with (A) changes in or conditions generally affecting the industry
in which the Company and its Subsidiaries operate, (B) general economic or regulatory, legislative or political conditions or securities, credit, financial or other capital markets conditions in any jurisdiction, (C) geopolitical conditions, the
outbreak or escalation of hostilities, any acts of war (whether or not declared), sabotage, terrorism or man-made disaster, or any escalation or worsening of any of the foregoing, (D) natural disaster, (E) any change in GAAP (or authoritative
interpretation thereof), including accounting and financial reporting pronouncements by the SEC and the Financial Accounting Standards Board or applicable Law, (F) any change resulting or arising from the execution and delivery of this Agreement or
the public announcement of the Transactions, (G) any decline in the market price, or change in trading volume, of the capital stock of the Company or (H) any failure to meet any internal or public projections guidance or estimates (it being
understood that the exceptions in clauses (G) and (H) shall not prevent or otherwise affect a determination that the underlying cause of any such change, decline or failure referred to therein is a Material Adverse Effect); provided that the
exceptions in clauses (A), (B), (C) and (D) above shall not apply to the extent such circumstance, development, effect, change, event, occurrence or state of facts has a materially disproportionate impact on the Company and its Subsidiaries, taken
as a whole, relative to other participants in the industry in which the Company and its Subsidiaries operate, or (2) the ability of the Company and its Subsidiaries to timely consummate the Transactions or to perform their respective material
obligations under the Related Agreements. 
 “Materials of Concern” means any waste, substance or material that is
classified, regulated, defined or designated under Environmental Law as radioactive, explosive, highly flammable, hazardous or toxic or as a contaminant or a pollutant, or for which liability or standards of conduct may be imposed, including
petroleum products, byproducts and distillates, heavy metals (such as lead and cadmium), ozone-depleting substances, chlorinated solvents, polychlorinated biphenyls, friable asbestos, toxic mold and anti-microbial agents, nanoparticles,
nanomaterials, microbeads and microplastics. 
 “NASDAQ” means the Nasdaq Global Market and its successors. 

“Option” means an unexercised option to purchase shares of Common Stock granted under a Company Stock Plan or otherwise. 

  
 6 

 “Participant” means any current or former director, officer, employee or
independent contractor of the Company or any of its Subsidiaries. 
 “Performance RSU” means a restricted stock unit in
respect of shares of Common Stock that is subject to performance-based vesting or forfeiture conditions (whether granted under a Company Stock Plan or otherwise). 

“Permitted Liens” means (i) statutory Liens for Taxes, assessments or other charges by Governmental Entities not yet due and
payable or the amount or validity of which is being contested in good faith and by appropriate proceedings, (ii) mechanics’, materialmen’s, carriers’, workmen’s, warehousemen’s, repairmen’s, landlords’ and similar
Liens granted or which arise in the ordinary course of business, (iii) pledges or deposits by the Company or any of its Subsidiaries under workmen’s compensation Laws, unemployment insurance Laws or similar legislation, or good faith deposits
in connection with bids, tenders, Contracts (other than for the payment of Indebtedness) or leases to which such entity is a party, or deposits to secure public or statutory obligations of such entity or to secure surety or appeal bonds to which
such entity is a party, or deposits as security for contested Taxes, in each case incurred or made in the ordinary course of business, (iv) Liens securing payment, or any obligation, of the Company or its Subsidiaries with respect to Indebtedness
outstanding on the date hereof or permitted to be incurred pursuant to Section 5.01, (v) non-exclusive licenses granted to third parties in the ordinary course of business by the Company or any of its Subsidiaries, (vi) transfer restrictions imposed
by applicable securities or other Law, (vii) easements, rights-of-way, encroachments, restrictions, conditions and other similar Liens incurred or suffered in the ordinary course of business and which, individually or in the aggregate, would not
reasonably be expected to materially impair the use and operation of the applicable real property to which they relate in the conduct of the business of the Company and its Subsidiaries as currently conducted, (viii) zoning, entitlement, building
and other land use regulations imposed by Governmental Entities having jurisdiction over such real property, (ix) Liens placed by any developer, landlord, owner or other third party on real property over which the Company or any of its Subsidiaries
has leasehold or easement rights and subordination, non-disturbance or similar agreements relating thereto, (x) Liens created by or through the actions of the Investor or any of its Affiliates, and (xi) such other Liens that are not material in
amount or do not materially detract from the value of or materially impair the use of the property affected by such Lien. 

“Person” means any individual, corporation, partnership, limited liability company, joint venture, association, joint-stock
company, trust, unincorporated organization or Governmental Entity or other entity. 
 “Related Agreements” means the
Certificate of Designations, the Investor Rights Agreement and any other agreements between or among the Company, the Investors and any of their respective Affiliates entered into to give effect to the transactions contemplated by this Agreement.

 “Related Investment Funds” means (a) any current or potential investment funds, co-investment funds, successor
investment funds and other investment vehicles 

  
 7 

 
and managed accounts under direct or indirect common management, governance or control and other similar investment management relationships with, the Investors or their respective Affiliates and
(b) current or potential limited partners or members of each Person described in clause (a). 
 “Representative” means,
with respect to any Person, the directors, officers, employees, investment bankers, financial advisors, attorneys, accountants or other advisors, agents or representatives of such Person. 

“Restricted Share” means a share of Common Stock that is subject to vesting or forfeiture conditions (whether time-based or
performance-based and whether granted under a Company Stock Plan or otherwise). 
 “SEC” means the Securities and Exchange
Commission. 
 “SEC Reports” means all reports, schedules, forms, statements and other documents required to be filed by
the Company under the Exchange Act, including pursuant to Section 13(a) or 15(d) thereof, including the exhibits thereto and documents incorporated by reference therein. 

“Securities Act” means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder. 

“Service-Based RSU” means a restricted stock unit in respect of shares of Common Stock that is solely subject to
service-based vesting or forfeiture conditions (whether granted under a Company Stock Plan or otherwise). 
 “Stock Appreciation
Right” means an unexercised stock appreciation right in respect of shares of Common Stock (whether granted under a Company Stock Plan or otherwise). 

“Subsidiary” means, with respect to any Person, another Person, an amount of the voting securities, other voting rights or
voting partnership interests of which is sufficient to elect at least a majority of its board of directors or other governing body (or, if there are no such voting interests, more than 50% of the equity interests of which) is owned directly or
indirectly by such first Person. 
 “Transaction Documents” means this Agreement, the Related Agreements and the
Confidentiality Agreement. 
 “Transaction Litigation” means any Action made or instituted or, to the Company’s
Knowledge, threatened by, or any written or, to the Knowledge of the Company, oral demand by, any current or former stockholder (or other holder of any other equity securities) of the Company, or any Affiliate, trustee or beneficiary of any
stockholder (or other holder of any other equity securities) of the Company, (i) asserting, seeking to assert, or based upon any alleged breach of fiduciary duty, usurping corporate opportunity or similar breach of care, loyalty or comparable claims
by any officer, director, trustee, fiduciary, agent or current or former stockholder of the Company 

  
 8 

 
occurring prior to the Closing, whether or not in connection with this Agreement or the Transaction Documents, (ii) challenging this Agreement or the Transaction Documents or the transactions
contemplated thereby or seeking to directly or indirectly enjoin, delay or prevent the transactions contemplated by the Transaction Documents or seeking damages in connection with the transactions contemplated by the Transaction Documents, (iii)
seeking the election to, or to place a representative on, the Board, (iv) seeking the removal of any director from the Board or any executive officer of the Company or (v) seeking to control or influence the management, the Board or policies of the
Company or any of its Subsidiaries. 
 “Transactions” means the transactions contemplated by this Agreement and the Related
Agreements. 
 (b) In addition to the terms defined in Section 1.01(a), the following terms have the meanings
assigned thereto in the Sections set forth below: 
  

					
	 Term
	 	 	  	 Section

	Action	 		  	3.07
	Affordable Care Act	 		  	3.27
	Agreement	 		  	Preamble
	Anticorruption Laws	 		  	3.24
	Balance Sheet Date	 		  	3.05(c)
	Bankruptcy and Equity Exception	 		  	3.03(a)
	Capitalization Date	 		  	3.02(a)
	Certificate of Designations	 		  	Recitals
	Closing	 		  	2.02(a)
	Closing Date	 		  	2.02(a)
	Company	 		  	Preamble
	Company Board Recommendation	 		  	3.03(a)
	Company Disclosure Letter	 		  	Article III
	Company Fundamental Representations	 		  	6.03(a)
	Company Preferred Stock	 		  	3.02(a)
	Company SEC Documents	 		  	3.05(a)
	Company Securities	 		  	3.02(b)
	Company Stockholder Approval	 		  	3.03(d)
	Company Stockholders’ Meeting	 		  	5.05(b)
	Contract	 		  	3.03(b)
	Credit Agreement Consent	 		  	6.01(a)
	Equity Securities	 		  	1.01
	FCPA	 		  	3.24
	Filed SEC Documents	 		  	Article III
	Financing	 		  	4.05(a)
	FP Investor	 		  	Preamble
	Government Official	 		  	3.24
	HIPAA	 		  	3.28
	IRS	 		  	5.12(a)

  
 9 

					
	 Term
	 	 	  	 Section

	Investor	 		  	Preamble
	Laws	 		  	3.08
	Material Contracts	 		  	3.15(a)
	Money Laundering Laws	 		  	3.26
	Non-Recourse Party	 		  	7.05
	Outside Date	 		  	7.01(b)(i)
	Payoff Letter	 		  	5.09
	Permits	 		  	3.08
	Preferred Shares	 		  	2.01
	Preferred Stock	 		  	Recitals
	Proxy Statement	 		  	3.04
	Purchase	 		  	2.01
	Purchase Price	 		  	2.01
	Tax	 		  	3.09(j)
	Tax Return	 		  	3.09(j)
	THL Loan Agreement	 		  	Recitals
	THL Repayment	 		  	Recitals

 ARTICLE II 

Purchase and Sale 

SECTION 2.01. Purchase and Sale. On the terms and subject to the conditions set forth in this Agreement, at the Closing, the
Investors shall severally purchase and acquire from the Company an aggregate of 52,000 shares of Series A Convertible Preferred Stock (the “Preferred Shares”), and the Company shall issue, sell and deliver to each Investor, the
Preferred Shares set forth opposite such Investor’s name on Section 2.01 of the Company Disclosure Letter, for a purchase price per Preferred Share equal to $1,000 and an aggregate purchase price of $52,000,000 (the “Purchase
Price”). The purchase of the Preferred Shares pursuant to this Section 2.01 is referred to as the “Purchase”. 

SECTION 2.02. Closing. (a) The closing of the Purchase (the “Closing”) shall take place at the offices of
Kirkland & Ellis LLP, 3330 Hillview Avenue, Palo Alto, CA 94304, on the second Business Day following the satisfaction (or, to the extent permitted by Law, the waiver by the party entitled to the benefit thereof) of the conditions set forth in
Article VI, other than those conditions that by their nature are to be satisfied as of the Closing (but subject to the satisfaction or waiver of such conditions at the Closing), or at such other place, time and date as
shall be agreed between the Company and the Investor. The date on which the Closing occurs is referred to in this Agreement as the “Closing Date”. The Closing shall be deemed to occur and be effective as of 12:01 a.m., New York
City time, on the Closing Date. 
 (b) At the Closing, to effect the purchase and sale of the Preferred Shares, (i) the Investors shall pay
to the Company, by wire transfer to a bank account designated 

  
 10 

 
in writing by the Company at least two Business Days prior to the Closing Date, in immediately available funds, the Purchase Price, (ii) the Company shall deliver to the Investors evidence
of the Preferred Shares in book entry, (iii) the Company shall make the filing described in Section 6.01(b) and (iv) each of the Company and the Investors shall execute and deliver to the other the Investor Rights
Agreement. 
 ARTICLE III 

Representations and Warranties of the Company 

The Company represents and warrants to each Investor as of the date hereof and as of the Closing (except to the extent made only as of a
specified date, in which case such representation and warranty is made as of such date) that, except as (A) set forth in the confidential disclosure letter delivered by the Company to the Investors on the date hereof (the “Company
Disclosure Letter”) (it being understood that any information, item or matter set forth on one section or subsection of the Company Disclosure Letter shall only be deemed disclosure with respect to, and shall only be deemed to apply to and
qualify, the section or subsection of this Agreement to which it corresponds in number and each other section or subsection of this Agreement (other than Section 5.01) to the extent that it is reasonably apparent on the
face of such disclosure that such information, item or matter is relevant to such other section or subsection) or (B) disclosed in any report, schedule, form, statement or other document (including exhibits (including those incorporated by reference
and publicly available)) filed with, or furnished to, the SEC and publicly available on or after March 25, 2015 and prior to the date hereof (the “Filed SEC Documents”), other than any disclosures set forth in the “Risk
Factors” or forward-looking statement sections of such Filed SEC Documents and any other disclosures included therein to the extent they are predictive or forward looking in nature; provided, that this clause (B) shall not apply to the
representations and warranties set forth in Sections 3.01, 3.02, 3.03, 3.04, 3.06, 3.17, 3.18, 3.19, 3.20 and 3.21. 

SECTION 3.01. Organization; Standing. (a) The Company is a corporation duly organized, validly existing and in good standing under
the Laws of the State of Delaware and has all requisite corporate power and corporate authority necessary to carry on its business as it is now being conducted except (other than with respect to the Company’s due organization and valid
existence) as would not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect. The Company is duly licensed or qualified to do business and is in good standing (where such concept is recognized under applicable
Law) in each jurisdiction in which the nature of the business conducted by it or the character or location of the properties and assets owned or leased by it makes such licensing, qualification or good standing necessary, except where the failure to
be so licensed, qualified or in good standing, individually or in the aggregate, has not had and would not reasonably be expected to have a Material Adverse Effect. True and complete copies of the Company Charter Documents (as amended to the date
hereof) are included in the Filed SEC Documents. 

  
 11 

 (b) Each of the Company’s Subsidiaries is duly organized, validly existing and in good
standing (where such concept is recognized under applicable Law) under the Laws of the jurisdiction of its organization, except where the failure to be so organized, existing or in good standing, individually or in the aggregate, has not had and
would not reasonably be expected to have a Material Adverse Effect. Each of the Company’s Subsidiaries is duly licensed, qualified to do business and in good standing (where such concept is recognized under applicable Law) in each jurisdiction
in which the nature of the business conducted by it or the character or location of the properties and assets owned or leased by it makes such licensing, qualification or good standing necessary, except where the failure to be so licensed, qualified
or in good standing, individually or in the aggregate, has not had and would not reasonably be expected to have a Material Adverse Effect. 

SECTION 3.02. Capitalization. (a) The authorized capital stock of the Company consists of 75,000,000 shares of Common
Stock and 5,000,000 shares of preferred stock, par value $0.001 per share (“Company Preferred Stock”), of which 52,000 shares of Preferred Stock, par value $0.001 per share, will be authorized as of the Closing. At the close of
business on March 1, 2016 (the “Capitalization Date”), (i) 22,113,831 shares of Common Stock were issued and outstanding (including no Deferred Restricted Shares and no Restricted Shares), (ii) 50,149 shares of Common Stock
were held by the Company in its treasury, (iii) 485,564 shares of Common Stock were reserved and available for issuance pursuant to the Company Stock Plans, (iv) 2,236,526 shares of Common Stock were subject to outstanding Options, (v) no shares of
Common Stock were subject to outstanding Stock Appreciation Rights, (vi) 561,660 shares of Common Stock were subject to outstanding Service-Based RSUs, (vii) 380,000 shares of Common Stock were subject to outstanding Performance RSUs (assuming that
applicable performance goals have been attained at maximum levels) and (viii) no shares of Company Preferred Stock were issued or outstanding. Since the Capitalization Date through the date hereof, neither the Company nor any of its Subsidiaries has
(A) issued any Company Securities or incurred any obligation to make any payments based on the price or value of any Company Securities or dividends paid thereon, other than in connection with the vesting, settlement or exercise of the Options,
Service-Based RSUs and Performance RSUs referred to above that were outstanding as of the Capitalization Date or as expressly contemplated by this Agreement or (B) established a record date for, declared, set aside for payment or paid any dividend
on, or made any other distribution in respect of, any shares of the Company’s capital stock. 
 (b) Except as described in
Section 3.02(a), as of the Capitalization Date, there were no (i) outstanding shares of capital stock of, or other equity or voting interests in, the Company, (ii) outstanding securities convertible into or
exchangeable for shares of capital stock of, or other equity or voting interests in, the Company, (iii) outstanding options, warrants, stock appreciation rights, phantom stock rights, rights or other commitments or agreements to acquire from
the Company or any Subsidiary, or that obligate the Company or any Subsidiary to issue, any capital stock of, or other equity or voting interests (or voting debt) in, or any securities convertible into or exchangeable for shares of capital stock of,
or other equity or voting interests in, the Company, (iv) obligations of the Company or any Subsidiary to grant, extend or enter into any 

  
 12 

 
subscription, warrant, right, convertible or exchangeable security or other similar agreement or commitment relating to any capital stock of, or other equity or voting interests in, the Company
(the items in clauses (i), (ii), (iii) and (iv) being referred to collectively as “Company Securities”) or (v) other obligations by the Company or any of its Subsidiaries to make any payments or provide any economic value based
on the price or value of any Company Securities or dividends paid thereon. Except with respect to the Company Stock Plans, there are no outstanding agreements of any kind which obligate the Company or any of its Subsidiaries to repurchase, redeem or
otherwise acquire any Company Securities, or obligate the Company to grant, extend or enter into any such agreements relating to any Company Securities, including any agreements granting any preemptive rights, subscription rights, anti-dilutive
rights, rights of first refusal or similar rights with respect to any Company Securities. Other than as set forth in Section 3.02(b) of the Company Disclosure Letter, none of the Company or any Subsidiary of the Company is a party to any
stockholders’ agreement, voting trust agreement, registration rights agreement or other similar agreement or understanding relating to any Company Securities or any other agreement relating to the disposition, voting or dividends with respect
to any Company Securities. All outstanding shares of Common Stock have been duly authorized and validly issued and are fully paid, nonassessable and free of preemptive rights. The Preferred Shares and the Conversion Shares will be, when issued, duly
authorized and validly issued, fully paid and nonassessable and issued in compliance with all applicable federal and state securities Laws, and such shares will not be issued in violation of any purchase option, call option, preemptive right, resale
right, subscription right, right of first refusal or similar right, and will be free and clear of all Liens, except restrictions imposed by the Securities Act and any applicable state securities Laws. The Preferred Shares and the Conversion Shares,
if and when issued, will have the terms and conditions and entitle the holders thereof to the rights set forth in the Company Charter Documents, as amended by the Certificate of Designations. The shares of Common Stock issuable upon conversion
of the Preferred Shares have been duly reserved for issuance. 
 (c) All of the outstanding shares of capital stock of, or other equity or
voting interests in, each material Subsidiary of the Company (except for directors’ qualifying shares or the like) are owned directly or indirectly, beneficially and of record, by the Company free and clear of all Liens, except for Permitted
Liens. Each outstanding share of capital stock of each material Subsidiary of the Company, which is held, directly or indirectly, by the Company, is duly authorized, validly issued, fully paid, nonassessable and free of preemptive rights, and,
except as set forth in the Transaction Documents, there are no subscriptions, options, warrants, rights, calls, contracts or other commitments, understandings, restrictions or arrangements relating to the issuance, acquisition, redemption,
repurchase or sale of any shares of capital stock or other equity or voting interests of any material Subsidiary of the Company, including any right of conversion or exchange under any outstanding security, instrument or agreement, any agreements
granting any preemptive rights, subscription rights, anti-dilutive rights, rights of first refusal or similar rights with respect to any securities of any Subsidiary of the Company. 

  
 13 

 SECTION 3.03. Authority; Noncontravention; Voting Requirements. (a) The Company has
all necessary corporate power and corporate authority to execute and deliver this Agreement and the Related Agreements and to perform its obligations hereunder and thereunder and to consummate the Transactions. The execution, delivery and
performance by the Company of this Agreement and the Related Agreements, and the consummation by it of the Transactions, have been duly authorized and approved by the Board, and, except for filing the Certificate of Designations with the Secretary
of State of the State of Delaware pursuant to the DGCL, no other corporate action on the part of the Company is necessary to authorize the execution, delivery and performance by the Company of this Agreement and the Related Agreements and the
consummation by it of the Transactions. This Agreement has been, and the Related Agreements will be on the Closing Date, duly executed and delivered by the Company and, assuming due authorization, execution and delivery hereof and thereof by the
Investors, this Agreement constitutes, and the Related Agreements will on the Closing Date constitute, a legal, valid and binding obligation of the Company, enforceable against the Company in accordance with its terms, except that such
enforceability (i) may be limited by bankruptcy, insolvency, fraudulent transfer, reorganization, moratorium and other similar Laws of general application affecting or relating to the enforcement of creditors’ rights generally and (ii) is
subject to general principles of equity, whether considered in a proceeding at law or in equity (the “Bankruptcy and Equity Exception”). 

(b) Neither the execution and delivery of this Agreement nor any of the Related Agreements by the Company, nor the consummation by the Company
of the Transactions, nor performance or compliance by the Company with any of the terms or provisions hereof or thereof, will (i) conflict with or violate any provision of (A) the Company Charter Documents or (B) any similar
organizational documents of any of the Company’s Subsidiaries or (ii) assuming that the authorizations, consents and approvals referred to in Section 3.04 are obtained prior to the Closing Date and the filings referred
to in Section 3.04 are made, (x) violate or constitute a default (or constitute an event which, with notice or lapse of time or both, would constitute a violation or default) under any of the terms, conditions or
provisions of any loan or credit agreement, debenture, note, bond, mortgage, indenture, deed of trust, lease, sublease, license, contract or other agreement, arrangement or understanding (each, a “Contract”) to which the Company or
any of its Subsidiaries is a party or accelerate any obligations or rights under or give a right of termination of (whether or not with notice, lapse of time or both) any such Contract, (y) violate any Law, judgment, writ or injunction of any
Governmental Entity applicable to the Company or any of its Subsidiaries or (z) result in the creation of any Lien on any properties or assets of the Company or any of its Subsidiaries, except, in the case of clause (i)(B) and clause
(ii), as, individually or in the aggregate, have not had and would not reasonably be expected to have a Material Adverse Effect. 

(c) The Board, at a meeting duly called and held, adopted resolutions (i) approving and declaring advisable and in the best interests of the
Company and its stockholders, the Transactions and the execution, delivery and performance by the Company of this Agreement and the consummation of the Transactions, (ii) directing that the Company submit the Transactions to a vote at a meeting of
the holders of Common Stock in accordance with the terms of this Agreement and (iii) recommending that the 

  
 14 

 
holders of the Common Stock approve the Transactions (such recommendation, the “Company Board Recommendation”), which resolutions have not been subsequently rescinded, modified
or withdrawn. 
 (d) The affirmative vote (in person or by proxy) of the holders of a majority of the shares of Common Stock present at the
stockholders meeting for the approval of the Transactions, including the issuance of all of the Preferred Shares on the Closing Date and the issuance of Conversion Shares following the Closing, is the only vote or approval of the holders of any
class or series of capital stock of the Company or any of its Subsidiaries that is required under the rules and regulations of the SEC, the DGCL or NASDAQ to approve the Transactions and the consummation thereof (the “Company Stockholder
Approval”). 
 SECTION 3.04. Governmental Approvals. Except for (a) compliance with the applicable requirements of the
Exchange Act, including the filing with the SEC of a proxy statement relating to the Company Stockholders’ Meeting (as amended or supplemented from time to time, the “Proxy Statement”), (b) compliance with the rules and
regulations of NASDAQ, including obtaining the Company Stockholder Approval, (c) the filing of the Certificate of Designations with the Secretary of State of the State of Delaware pursuant to the DGCL and (d) the filing with the SEC of such
current reports and other documents, if any, required to be filed with the SEC under the Exchange Act or Securities Act in connection with the Transactions, no consent or approval of, or filing, license, permit or authorization, declaration or
registration with, any Governmental Entity or any stock market or stock exchange on which shares of Common Stock are listed for trading are necessary for the execution and delivery of this Agreement and the Related Agreements by the Company, the
performance by the Company of its obligations hereunder and thereunder and the consummation by the Company of the Transactions, other than such consents, approvals, filings, licenses, permits, authorizations, declarations or registrations the
failure of which to obtain, make or give, would not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect. 

SECTION 3.05. Company SEC Documents; Undisclosed Liabilities. (a) The Company has filed or furnished, as applicable, with the SEC,
on a timely basis, all reports, schedules, forms, statements and other documents required to be filed or furnished, as applicable, by the Company with the SEC pursuant to the Securities Act or the Exchange Act since December 11, 2014
(collectively, the “Company SEC Documents”). As of their respective effective dates (in the case of Company SEC Documents that are registration statements filed pursuant to the requirements of the Securities Act) and as of their
respective SEC filing dates (in the case of all other Company SEC Documents), the Company SEC Documents complied as to form in all material respects with the requirements of the Securities Act or the Exchange Act, as the case may be, applicable to
such Company SEC Documents, and none of the Company SEC Documents as of such respective dates (or, if amended prior to the date hereof, the date of the filing of such amendment, with respect to the disclosures that are amended) contained any untrue
statement of a material fact or omitted, or will have omitted, to state a material fact required to be stated therein or necessary in order to make the statements therein, in light of the circumstances under which they were made, not misleading. As
of 

  
 15 

 
the date hereof, (i) the Company is eligible to file a Registration Statement on Form S-3, (ii) none of the Company’s Subsidiaries is required to file any documents with the SEC, (iii) there
are no outstanding or unresolved comments in comment letters from the SEC staff with respect to any of the Company SEC Documents and (iv) to the Company’s Knowledge, none of the Company SEC Documents is the subject of ongoing SEC review,
outstanding SEC comment or outstanding SEC investigation. Each of the certifications and statements relating to the Company SEC Documents required by: (A) Rule 13a-14 or Rule 15d-14 under the Exchange Act, (B) 18 U.S.C. §1350 (Section 906 of
the Sarbanes-Oxley Act) or (C) any other rule or regulation promulgated by the SEC or applicable to the Company SEC Documents is accurate and complete, and complies as to form and content with all applicable
Laws. 
 (b) The consolidated financial statements of the Company (including all related notes or schedules) included or incorporated by
reference in the Company SEC Documents (i) complied, as of their respective dates of filing with the SEC, in all material respects with the published rules and regulations of the SEC with respect thereto, (ii) present fairly, in all material
respects, the consolidated financial position of the Company and its consolidated Subsidiaries as of the dates thereof and the consolidated results of their operations and cash flows for the periods covered thereby (subject, in the case of unaudited
quarterly financial statements, to normal year-end adjustments), (iii) have been prepared in all material respects in accordance with GAAP (except, in the case of unaudited quarterly financial statements, as
permitted by Form 10-Q of the SEC or other rules and regulations of the SEC) applied on a consistent basis during the periods covered thereby (except (A) as may be indicated in the notes thereto or (B) as permitted by Regulation S-X), and (iv) were
prepared in accordance with the books of account and other financial records of the Company and its Subsidiaries (except as may be indicated in the notes thereto). 

(c) Neither the Company nor any of its Subsidiaries has any liabilities of any nature (whether accrued, absolute, contingent or otherwise)
that would be required under GAAP, as in effect on the date hereof, to be reflected on a consolidated balance sheet of the Company (including the notes thereto) except liabilities (i) reflected or reserved against in the balance sheet (or the
notes thereto) of the Company and its Subsidiaries as of September 30, 2015 (the “Balance Sheet Date”) included in the Filed SEC Documents, (ii) incurred after the Balance Sheet Date in the ordinary course of business,
(iii) as expressly contemplated by this Agreement or otherwise incurred in connection with the Transactions or (iv) as, individually or in the aggregate, have not had and would not reasonably be expected to have a Material Adverse Effect. 

(d) The Company has established and maintains, and at all times since December 11, 2014 has maintained, disclosure controls and
procedures and a system of internal controls over financial reporting (as such terms are defined in paragraphs (e) and (f), respectively, of Rule 13a-15 under the Exchange Act) as required by Rule 13a-15 under the Exchange Act. Since
December 11, 2014, neither the Company nor, to the Company’s Knowledge, the Company’s independent registered public accounting firm, has identified or been made aware of any “significant deficiency” or “material
weakness” (as defined by the Public Company Accounting Oversight Board) in the design or 

  
 16 

 
operation of the Company’s internal controls over financial reporting which would reasonably be expected to adversely affect in any material respect the Company’s ability to record,
process, summarize and report financial data, in each case which has not been subsequently remediated. The Company is, and has been at all times since December 11, 2014, in compliance in all material respects with the applicable listing
requirements and corporate governance rules and regulations of NASDAQ, and has not received any notice asserting any non-compliance with the listing requirements of NASDAQ. 

(e) The Company’s auditor has at all times since December 11, 2014 been: (i) a registered public accounting firm (as defined in
Section 2(a)(12) of the Sarbanes-Oxley Act); (ii) “independent” with respect to the Company within the meaning of Regulation S-X under the Exchange Act; and
(iii) to the the Company’s Knowledge, in compliance with subsections (g) through (l) of Section 10A of the Exchange Act and the rules and regulations promulgated by the SEC and the Public Company Accounting Oversight Board thereunder. All non-audit services performed by the Company’s auditors for the Company that were required to be approved in accordance with Section 202 of the Sarbanes-Oxley Act were so
approved. 
 (f) The Proxy Statement (including any amendment or supplement thereto) will comply as to form in all material respects with
the requirements of the Exchange Act and will not, at the time it or any amendment or supplement thereto is filed with the SEC or at the time first published, sent or given to the stockholders of the Company, or at the time of the Company
Stockholders’ Meeting, contain any untrue statement of a material fact or omit to state any material fact required to be stated therein or necessary in order to make the statements therein, in light of the circumstances under which they are
made, not misleading. Notwithstanding the foregoing, the Company makes no representation or warranty with respect to statements made or incorporated by reference therein based on information supplied by or on behalf of Investors or any Affiliates
thereof for inclusion or incorporation by reference in the Proxy Statement. 
 SECTION 3.06. Absence of Certain Changes. Since
January 1, 2015, (a) through the date hereof, except for the execution and performance of this Agreement and the discussions, negotiations and transactions related thereto and any transaction of the type contemplated by this Agreement, the
business of the Company and its Subsidiaries has been carried on and conducted in all material respects in the ordinary course of business, (b) there has not been any Material Adverse Effect or any circumstance, developments, effect, change, event,
occurrence or state of facts that, individually or in the aggregate, has had or would reasonably be expected to have a Material Adverse Effect and (c) through the date hereof, the Company has not taken any actions which, had such actions been taken
after the date of this Agreement, would have required the written consent of the Investors pursuant to Section 5.01. 
 SECTION 3.07.
Legal Proceedings. Except as would not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect, there is no (a) pending or, to the Knowledge of the Company, threatened legal or administrative proceeding,
suit, arbitration, claim, charge, audit, action or, to the Knowledge of the Company, investigation (an “Action”) against the Company or any of its Subsidiaries, or 

  
 17 

 
(b) outstanding order, judgment, injunction, ruling, writ or decree of any Governmental Entity imposed upon the Company or any of its Subsidiaries, in each case, by or before any Governmental
Entity. 
 SECTION 3.08. Compliance with Laws; Permits. The Company and each of its Subsidiaries are, and since January 1,
2014 have been, in compliance with all foreign, state, federal and local laws, statutes, common laws, ordinances, acts, codes, rules, regulations, orders, executive orders, judgments, injunctions, penalties, fines, writs, decrees, governmental
guidelines or interpretations having the force of law, Permits, regulations, decrees and orders of Governmental Entities (collectively, “Laws”) applicable to the Company or any of its Subsidiaries, in each case except for instances
of non-compliance that, individually or in the aggregate, have not had and would not reasonably be expected to have a Material Adverse Effect. The Company and each of its Subsidiaries hold all licenses, franchises, permits, certificates, approvals
and authorizations from Governmental Entities necessary for the lawful conduct of their respective businesses (collectively, “Permits”), except where the failure to hold the same, individually or in the aggregate, has not had and
would not reasonably be expected to have a Material Adverse Effect. 
 SECTION 3.09. Tax Matters. Except as, individually or in
the aggregate, has not had and would not reasonably be expected to have a Material Adverse Effect: 
 (a) The Company and each of its
Subsidiaries has prepared (or caused to be prepared) and timely filed (taking into account valid extensions of time within which to file) all Tax Returns required to be filed by any of them, and all such filed Tax Returns are true, complete and
accurate. 
 (b) All Taxes owed by the Company and each of its Subsidiaries that are due (whether or not shown on any Tax Return) have been
timely paid or have been adequately reserved against in accordance with GAAP. 
 (c) All amounts of Taxes required to be withheld by the
Company or any of its Subsidiaries have been duly withheld and remitted to the appropriate taxing authority as required by applicable Law. 

(d) The Company has not received written notice of any pending audits, examinations, investigations, claims or other proceedings in respect of
any Taxes of the Company or any of its Subsidiaries, and no audits, examinations, investigations, claims or other proceedings in respect of any Taxes of the Company or any of its Subsidiaries are pending or in progress. 

(e) There are no Liens for Taxes on any of the assets of the Company or any of its Subsidiaries other than Permitted Liens. 

(f) None of the Company or any of its Subsidiaries has been a “controlled corporation” or a “distributing corporation” in
any distribution occurring in the prior two years that was purported or intended to be governed by Section 355 of the Code (or any similar provision of state, local or non-U.S. Law). 

  
 18 

 (g) No deficiency for any Tax has been asserted or assessed by any Governmental Entity in writing
against the Company or any of its Subsidiaries, except for deficiencies that have been satisfied by payment in full, settled or withdrawn or that have been specifically identified in the Filed SEC Documents and adequately reserved against in
accordance with GAAP. 
 (h) Neither the Company nor any of its Subsidiaries has waived any statute of limitations in respect of Taxes or
agreed to any extension of time with respect to an assessment or deficiency for Taxes (other than pursuant to extensions of time to file Tax Returns obtained in the ordinary course). 

(i) Neither the Company nor any of its Subsidiaries has participated in any “listed transaction” within the meaning of Treasury
Regulation Section 1.6011-4(b)(2). 
 (j) For purposes of this Agreement: (x)
“Tax” shall mean any federal, state, local or foreign income, gross receipts, property, sales, use, license, excise, franchise, employment, payroll, withholding, alternative or add on minimum, ad valorem, transfer or excise tax, or
any other tax, custom, duty, governmental fee or other like assessment or charge of any kind whatsoever, including any interest or penalty, imposed by any Governmental Entity, and (y) “Tax Return” shall mean any return, declaration,
report or similar statement required to be filed with respect to any Tax (including any attached schedules), including, without limitation, any information return, claim for refund, amended return or declaration of estimated Tax. 

SECTION 3.10. Employee Benefits. (a) Except for instances that, individually or in the aggregate, have not had and would not
reasonably be expected to have a Material Adverse Effect, (i) each Company Plan has been established, maintained, funded and administered in accordance with terms and in compliance with the applicable provisions of ERISA, the Code and other
applicable Laws, (ii) each Company Plan that is intended to be qualified under Section 401(a) of the Code is so qualified and has timely received a favorable determination letter from the Internal Revenue Service, (iii) neither the Company nor any
of its Subsidiaries has any Liabilities to provide post-termination health or life insurance benefits other than as required by Section 4980B of the Code, (iv) none of the Company, any of its Subsidiaries or any ERISA Affiliate has any Liability
with respect to any plan that is or was subject to Title IV of ERISA or Section 412 of the Code or any “multiemployer plan” within the meaning of Section 3(37) of ERISA and (v) no Company Plan has any unfunded or underfunded Liabilities.

 (b) The execution, delivery and performance of this Agreement and the consummation of the Transactions will not, either alone or in
combination with another event, result in (i) an increase in the amount of compensation or benefits payable to any Participant, (ii) any entitlements for any Participant to severance, termination, change in control or similar pay or benefits,
(iii) the acceleration of the vesting or timing of the payment of any compensation or benefits payable to or in respect of any Participant or (iv) any increased or accelerated funding obligation with respect to any Company Plan. No payment or
benefit provided to any Participant as a result (alone or in combination with any other event) of the execution, delivery and performance of this Agreement and 

  
 19 

 
the consummation of the Transactions, would constitute an “excess parachute payment” for purposes of Section 280G of the Code. Neither the Company nor any of its Affiliates is party to
an agreement with a Participant that provides for any “gross up” payment for taxes pursuant to Sections 4999 or 409A of the Code. 

SECTION 3.11. Labor Matters. Except for instances that, individually or in the aggregate, have not had and would not
reasonably be expected to have a Material Adverse Effect, (a) neither the Company nor any of its Subsidiaries is party to any collective bargaining agreement or Contract with any labor organization, (b) with respect to its employees, to the
Knowledge of the Company and each of its Subsidiaries, there have not been any ongoing or threatened union organizational activities since January 1, 2014, (c) there are not currently and, since January 1, 2014 has not been any, labor
strikes, slowdowns, work stoppages, pickets, or lockouts or other material labor disputes with respect to the employees of the Company or any of its Subsidiaries, (d) the Company and its Subsidiaries are, and since January 1, 2014 have been, in
compliance with all applicable Laws governing or concerning labor relations and employment, and (e) to the Knowledge of the Company and each of its Subsidiaries, no employee layoff, facility closure, or similar reduction in force is currently
contemplated, planned or announced. 
 SECTION 3.12. Environmental Matters. Except for those matters that, individually or
in the aggregate, have not had and would not reasonably be expected to have a Material Adverse Effect, (a) each of the Company and its Subsidiaries is, and since January 1, 2014 has been, in compliance with all applicable Environmental Laws,
(b) each of the Company and its Subsidiaries has obtained and, since January 1, 2014, has been in compliance with, all Permits required under Environmental Laws for the occupancy of their respective owned or leased real property and operation
of their respective businesses as currently occupied and conducted, (c) there is no suit, claim, action or proceeding under any Environmental Law that is pending or, to the Knowledge of the Company, threatened against the Company or any of its
Subsidiaries, (d) neither the Company nor any of its Subsidiaries has received any unresolved written notice alleging that the Company or any of its Subsidiaries is in violation of or has any liability under any Environmental Laws, (e) neither the
Company nor any of its Subsidiaries has treated, stored, disposed of, arranged for the disposal of, transported, handled, exposed any Person to or released any Material of Concern, or owned or operated any facility or property contaminated by any
Material of Concern, so as to give rise to any liabilities pursuant to any Environmental Law, including conducting, funding or reimbursing another Person for environmental remedial activities pursuant to any Environmental Law at material cost to the
Company or its Subsidiaries. 
 SECTION 3.13. Intellectual Property. (a) Except as, individually or in the aggregate,
have not had and would not reasonably be expected to have a Material Adverse Effect, (i) the Company or its Subsidiaries exclusively own all Intellectual Property registrations and applications filed in their names that have not expired or have not
been abandoned and (ii) the Company and its Subsidiaries own, or have sufficient rights to use, all other Intellectual Property used in the conduct of the business of the Company and its Subsidiaries as currently conducted. 

  
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 (b) Except as, individually or in the aggregate, have not had and would not reasonably be
expected to have a Material Adverse Effect, (i) no claims are pending or, to the Knowledge of the Company, threatened in writing against the Company or any of its Subsidiaries alleging that the conduct of the business of the Company and its
Subsidiaries infringes, violates or misappropriates the Intellectual Property of any Person, (ii) no claims are pending or threatened by the Company or any of its Subsidiaries against any Person alleging any infringement, violation or
misappropriation of the Intellectual Property owned by the Company or any of its Subsidiaries, (iii) to the Knowledge of the Company, the conduct of the business of the Company and its Subsidiaries has not infringed and does not infringe the
Intellectual Property of any Person, (iv) to the Knowledge of the Company, no Person is infringing any Intellectual Property owned by the Company or its Subsidiaries, and (v) there have been no material breaches of the security of the Company’s
or its Subsidiaries’ computer software, websites and systems (including the confidential data transmitted thereby or stored therein). 

(c) To the extent that software included in the Intellectual Property of the Company and its Subsidiaries that is distributed by the Company
or its Subsidiaries uses, incorporates or has embedded in it any source, object or other software code subject to an “open source,” “copyleft” or other similar types of license terms (including, without limitation, any GNU
General Public License, Library General Public License, Lesser General Public License, Mozilla License, Berkeley Software Distribution License, Open Source Initiative License, MIT, Apache or public domain licenses, and the like), the Company has
used its commercially reasonable efforts to ensure that such software is not used, produced or distributed in a way that requires, or conditions the distribution of any such software on, (i) the disclosure of any source code included in such
Intellectual Property or (ii) the unlimited distribution of any software included in such Intellectual Property without charge. 
 (d) The
Company and its Subsidiaries take commercially reasonable actions to protect and preserve the confidentiality of their trade secrets and the security of their material computer software, websites and systems (including the confidential data
transmitted thereby or stored therein), including implementing a policy requiring employees and contractors who are reasonably expected to receive access to trade secrets to sign nondisclosure agreements and all employees who develop material
Intellectual Property for the Company or its Subsidiaries to execute written agreements assigning all rights to such Intellectual Property to the Company or its Subsidiaries. 

SECTION 3.14. Property. Neither the Company nor any of its Subsidiaries owns any real property. The Company or one of
its Subsidiaries has a good and valid leasehold interest in each material Company Lease, free and clear of all Liens (other than Permitted Liens) and (b) to the Knowledge of the Company, none of the Company or any of its Subsidiaries has
received written notice of any material default under any agreement evidencing any Lien or other agreement affecting any Company Lease, which default continues on the date hereof. The Company or its Subsidiaries have good and marketable title
to all of its or their personal properties (whether tangible or intangible), rights and assets, free and clear of all Liens in all material respects other than Permitted Liens. 

  
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 SECTION 3.15. Contracts. (a) Section 3.15 of the Company Disclosure
Letter lists each of the following written contracts and agreements (other than any lease of Company Leased Real Property and contracts and agreements relating to Intellectual Property) to which the Company or any of its Subsidiaries is a party that
is in effect as of the date of this Agreement (each such Contract or arrangement, together with any such contracts or arrangements entered into after the date hereof, collectively being “Material Contracts”): 

(i) any joint venture, partnership or strategic alliance contract or investment agreement, in each case related to the
formation, creation, operation, management or control of any partnership or joint venture in which the Company or any of its Subsidiaries owns any partial interest and that is material to the business of the Company and its Subsidiaries, taken as a
whole, other than revenue sharing agreements entered into in the ordinary course of business; 
 (ii) any settlement,
conciliation or similar contract which would require the Company or any of its Subsidiaries to pay consideration of more than $2,000,000 (after taking into consideration any insurance proceeds available to the Company or any of its Subsidiary, as
applicable, in respect thereof) or to satisfy any material non-monetary obligations, in each case after the date of this Agreement; 

(iii) any contract that contains any covenant limiting, to a degree that is material to the Company or any of its Subsidiaries,
the ability of the Company or any of its Subsidiaries, as applicable, to engage in any line of business or compete with any Person, in each case in any geographic area (excluding any contracts entered into with distributors or suppliers in the
ordinary course of business);
 (iv) (A) for the acquisition, directly or indirectly (by merger or otherwise) of a material
portion of the assets (other than goods, products or services in the ordinary course) or capital stock or other equity interests of any Person for aggregate consideration in excess of $2,000,000 and that has not closed prior to the date hereof or
pursuant to which the Company or any of its Subsidiaries has continuing indemnification (other than indemnification obligations with respect to current or former directors and officers), “earn-out” or other similar contingent payment
obligations that are reasonably expected to exceed $2,000,000 in the aggregate after the date hereof or (B) gives any Person the right to acquire any assets of the Company or any of its Subsidiaries (excluding ordinary course commitments to purchase
goods, products or services) after the date hereof with a total consideration of more than $2,000,000; and 
 (v) all
Affiliate Arrangements. 
 (b) Each Material Contract to which the Company or any of its Subsidiaries is a party or by which the Company,
any of its Subsidiaries or any of their respective properties or assets is bound (other than the Company Plans) is valid, binding and enforceable on the Company and any of its Subsidiaries to the extent such Person is a

  
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party thereto, as applicable, and to the Knowledge of the Company, each other party thereto, and is in full force and effect, (ii) the Company and each of its Subsidiaries, and, to the Knowledge
of the Company, any other party thereto, is in compliance in all material respects with all Material Contracts and has performed in all material respects all obligations required to be performed by it under each Material Contract, (iii) to the
Knowledge of the Company, neither the Company nor any of its Subsidiaries has received notice of the existence of any event or condition which constitutes, or, after notice or lapse of time or both, will constitute, a default on the part of the
Company or any of its Subsidiaries under any such Material Contract, and (iv) to the Knowledge of the Company, there are no events or conditions which constitute, or, after notice or lapse of time or both, will constitute a default on the part of
any counterparty under such Material Contract. 
 SECTION 3.16. Insurance. (a) Neither the Company nor any of its
Subsidiaries is in material default under any material insurance policy of the Company, (b) all material claims made thereunder have been properly and timely filed, and (c) no written notice of cancellation or termination of coverage has been
received by the Company or its Subsidiaries with respect to any such material insurance policy, other than in connection with ordinary renewals. Each material insurance policy of the Company is in full force and effect and is the valid and
binding obligation of the Company or its applicable Subsidiary named as the insured therein, subject, as to enforceability, to the Bankruptcy and Equity Exception. 

SECTION 3.17. Sale of Securities. Assuming the accuracy of the representations and warranties set forth in Section
4.08, the offer, sale and issuance of the Preferred Shares pursuant to this Agreement and the conversion of the Preferred Shares into Common Stock are exempt from the registration requirements and prospectus delivery requirements of the
Securities Act and the blue sky laws of the various states. Without limiting the foregoing, neither the Company nor, to the Knowledge of the Company, any other Person authorized by the Company to act on its behalf, has engaged in a general
solicitation or general advertising (within the meaning of Regulation D of the Securities Act) of or to investors with respect to offers or sales of the Preferred Shares, and neither the Company nor, to the Knowledge of the Company, any Person
acting on its behalf has made any offers or sales of any security or solicited any offers to buy any security, under circumstances that would cause the offering or issuance of Preferred Shares under this Agreement to be integrated with prior
offerings by the Company for purposes of the Securities Act that would result in none of Regulation D or any other applicable exemption from registration under the Securities Act to be available, nor will the Company take any action or steps that
would cause the offering or issuance of Preferred Shares under this Agreement to be integrated with other offerings by the Company. 

SECTION 3.18. No Broker. Except for fees payable to Raymond James (which fees are payable by the Company), no agent, broker,
investment banker, financial advisor or other firm or Person is or will be entitled to any broker’s, finder’s, financial advisor’s or any other commission or similar fee, or the reimbursement of expenses in connection therewith, in
connection with any of the Transactions based upon arrangements made by, or on behalf of, the Company or any of its Subsidiaries. 

  
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 SECTION 3.19. Listing and Maintenance Requirements. The Common Stock is
registered pursuant to Section 12(b) of the Exchange Act and listed on NASDAQ, and the Company has taken no action designed to (or which, to the Knowledge of the Company, is reasonably likely to) have the effect of, terminating the registration of
the Common Stock under the Exchange Act or delisting the Common Stock from NASDAQ, nor has the Company received, as of the date hereof, any notification that the SEC or NASDAQ is contemplating terminating such registration or listing. 

SECTION 3.20. Investment Company Act. The Company is not, and immediately after receipt of payment for the Preferred Shares will
not be, an “investment company” within the meaning of the Investment Company Act of 1940, as amended. 
 SECTION 3.21. No
Rights Agreement. The Company is not party to a stockholder rights agreement, “poison pill” or similar antitakeover agreement or plan and no takeover statutes currently in effect in any jurisdiction in which the Company operates are
applicable. 
 SECTION 3.22. Certain Business Relationships with Affiliates. Except as set forth in the Filed SEC
Documents, none of the officers, directors or stockholders of the Company is presently a party to any transaction, agreement or arrangement with the Company (other than for services as officers and directors entered into in the ordinary course of
business) that would be required to be disclosed pursuant to Item 404 of Regulation S-K promulgated under the Securities Act. 
 SECTION
3.23. Privacy and Data Protection. The Company and its Subsidiaries have operated their businesses in a manner compliant in all material respects with applicable privacy and data protection laws and regulations and contractual
obligations applicable to the Company’s and its Subsidiaries’ collection, handling, storage, processing, use, transmission, disclosure and securing of their and their customers’ data. The Company and it Subsidiaries have policies and
procedures in place designed to ensure the integrity and security of the data collected, handled, stored, processed, used, transmitted or disclosed in connection with the delivery of their product offerings. The Company and its Subsidiaries comply
with, have reasonable policies and procedures in place designed to ensure privacy and data protection laws are complied with and take appropriate steps which are reasonably designed to assure compliance in all material respects with, such policies
and procedures. Such policies and procedures comply in all material respects with all laws and regulations applicable to the Company and/or its Subsidiaries as well as all contractual obligations applicable to the Company and/or its Subsidiaries.
The Company and its Subsidiaries have required and do require all third parties to which they provide any confidential, sensitive or protected data to maintain the privacy and security of such data, including by contractually requiring such third
parties to protect such data from unauthorized access by and/or disclosure to any unauthorized third parties. Neither the Company nor its Subsidiaries have experienced 

  
 24 

 
any security incident that has materially compromised the privacy and/or security of any data. Neither the Company nor its Subsidiaries have experienced any failure or substandard performance of
any information technology, information security, database or other computer system which has resulted in any material disruption to the business of the Company or its Subsidiaries. 

SECTION 3.24. Illegal Payments; FCPA Violations. During the past five (5) years, none of the Company, any of its Subsidiaries,
nor, to the Knowledge of the Company, any director, officer, agent or employee of the Company or any of its Subsidiaries has: (i) in violation of any Anticorruption Law, paid, caused to be paid, agreed to pay, or offered, directly or indirectly, in
connection with the business of the Company, any payment or gift given to any person acting in an official capacity for any Governmental Entity, to any political party or official thereof, or to any candidate for political office (each, a
“Government Official”) with the purpose of (w) influencing any act or decision of such Government Official in his official capacity; (x) inducing such Government Official to perform or omit to perform any activity related to his
legal duties; (y) securing any improper advantage; or (z) inducing such Government Official to influence or affect any act or decision of any Governmental Entity, in each case, in order to assist the Company or its Affiliates in obtaining or
retaining business for or with, or in directing business to, the Company or its Affiliates; (ii) made any illegal contribution to any political party or candidate; (iii) intentionally established or maintained any unrecorded fund or asset or made
any false entries on any books or records for any purpose; (iv) taken any action that would violate the U.S. Foreign Corrupt Practices Act (the “FCPA”), the UK Bribery Act 2010 or any other applicable anti-bribery or anti-corruption
law under any applicable jurisdictions (collectively, “Anticorruption Laws”); or (v) paid, caused to be paid, agreed to pay, or offered, directly or indirectly, in connection with the business of the Company, any bribe, kickback or
other similar payment or gift to any supplier or customer in violation of an Anticorruption Law. The Company has not received any notice alleging any such violations or conducted any internal investigation with respect to any actual, potential or
alleged violation of Anticorruption Laws. 
 SECTION 3.25. Economic Sanctions. The Company and its Subsidiaries are not in
contravention of and, during the past five (5) years, have not engaged in any conduct sanctionable under U.S. economic sanctions laws, including laws administered and enforced by the U.S. Department of Treasury’s Office of Foreign Assets
Control, 31 C.F.R. Part V, the Iran Sanctions Act, the Comprehensive Iran Sanctions, Accountability and Divestment Act, the Iran Threat Reduction and Syria Human Rights Act, the Iran Freedom and Counter-Proliferation Act of 2012, and any executive
order issued pursuant to any of the foregoing. 
 SECTION 3.26. Compliance with Money Laundering Laws. The operations of
the Company and its Subsidiaries are and, during the past five years, have been conducted at all times in compliance with applicable financial recordkeeping and reporting requirements of the Currency and Foreign Transactions Reporting Act of 1970,
as amended, the money laundering statutes of all jurisdictions, the rules and regulations thereunder and any related or similar rules, regulations or guidelines, issued, administered 

  
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or enforced by any Governmental Entity (collectively, the “Money Laundering Laws”) and no Action by or before any Governmental Entity involving the Company or any of its
Subsidiaries with respect to the Money Laundering Laws is pending or, to the Knowledge of the Company, threatened. 
 SECTION
3.27. Compliance with Healthcare Laws. The Company and its Subsidiaries, taken as a whole, (i) are in compliance in all material respects with all legal requirements (including applicable Laws of any Governmental Entity)
relating to the provision, administration and/or payment for insurance, insurance-related, and healthcare-related products, services or functions in the conduct of their respective businesses, including, but not limited to (A) applicable
federal and state insurance and insurance marketing legal requirements, including applicable Medicare, Medicaid, and CHIP statutory or rule requirements; (B) applicable federal and state health insurance exchange (including
Federally-Facilitated Marketplace and State Partnership Marketplace) statutory or rule requirements; (C) the Patient Protection and Affordable Care Act (Pub. L. No. 111-48) and Health Care and Education Reconciliation Act (Pub. L.
No. 111-152) and regulations promulgated thereunder (collectively, “Affordable Care Act”) relating to the provision of insurance and market exchanges; (D) the Health Insurance Portability and Accountability Act of 1996, as
amended by the Health Information Technology for Economic and Clinical Health Act, and regulations promulgated thereunder (collectively, “HIPAA”); (E) applicable legal requirements concerning the privacy and/or security of
personal data of or concerning an individual (including “protected health information” as that term is defined under HIPAA), including, where applicable, state data breach notification legal requirements, except where the non-compliance
with such laws, acts, regulations and other requirements would not, reasonably be expected to have a Material Adverse Effect, (ii) possess all material certificates, authorizations, licenses, permits, or other approvals required of them under
the foregoing laws to conduct their respective businesses, and neither the Company nor any of its Subsidiaries has received any notice of proceedings relating to the revocation or modification of any such certificate, authorization, license, permit,
or approval which, if the subject of an unfavorable decision, ruling or finding, would have a Material Adverse Effect, and (iii) have not received notice from any governmental or regulatory authority of potential or actual material
non-compliance by, or liability of, the Company or any of its Subsidiaries under the foregoing laws, except where doing so would not violate applicable law or regulations or would not reasonably be expected to have a Material Adverse Effect. 

SECTION 3.28. No Other Investor Representations or Warranties. Except for the representations and warranties expressly set
forth in Article IV hereof and such representations and warranties set forth in the other Transaction Documents, the Company hereby acknowledges that neither the Investors nor any of their respective Affiliates, nor any
other Person, has made or is making any other express or implied representation or warranty with respect to the Investors or any of their respective Affiliates, as applicable, or their respective businesses, operations, liabilities, condition
(financial or otherwise) or prospects, including with respect to any information provided or made available to the Company or any of its Representatives or any information developed by the Company or any of its Representatives. The Company, on
behalf of itself and on behalf of its Subsidiaries and Affiliates, expressly waives any such claim relating to the foregoing matters, except with respect to fraud. 

  
 26 

 ARTICLE IV 

Representations and Warranties of the Investors 

Each Investor severally represents and warrants to the Company: 

SECTION 4.01. Organization and Authority. The Investor is duly organized, validly existing and in good standing (where such
concept is recognized under applicable Law) under the Laws of its jurisdiction of organization and has all requisite corporate, limited liability company or other power and authority to carry on its business as presently conducted. 

SECTION 4.02. Authorization; Enforceability. The Investor has all requisite corporate, limited liability company or other
power and authority to execute and deliver this Agreement and the Investor Rights Agreement and to consummate the Transactions. The execution and delivery of this Agreement and the Investor Rights Agreement by the Investor and the consummation
of the Transactions, and compliance with the provisions of this Agreement and the Investor Rights Agreement, by the Investor have been duly authorized by all necessary corporate, limited liability company or other action on the part of the
Investor. This Agreement has been and, as of the Closing, the Investor Rights Agreement will be, duly executed and delivered by the Investor and, assuming the due authorization, execution and delivery hereof and thereof by the Company,
constitutes a legal, valid and binding obligation of the Investor, enforceable against the Investor in accordance with its terms, subject, as to enforceability, to the Bankruptcy and Equity Exception. 

SECTION 4.03. No Conflict. The execution and delivery by the Investor of this Agreement and, as of the Closing, the Investor
Rights Agreement do not and will not, and the consummation of the Transactions and compliance with the provisions of this Agreement and the Investor Rights Agreement will not, conflict with, or result in any violation or breach of, or default (with
or without notice or lapse of time, or both) under, or give rise to a right of termination, cancellation or acceleration of any obligation or to the loss of a benefit under, or result in the creation of any right or benefit on the part of any third
party under, or result in the creation of any Lien upon any of the properties or assets of the Investor under (i) the organizational or governing documents of the Investor or (ii) assuming that the authorizations, consents and approvals referred to
in Section 4.04 are obtained prior to the Closing Date and the filings referred to in Section 4.04 are made, (A) any term, condition or provision of any Contract to which the Investor or any of its
Affiliates is a party or by which any of its properties or assets are bound and that is material to the business of the Investor and its Affiliates, taken as a whole, (B) any Law that is material to the Investor and its Affiliates, taken as a whole,
or (C) any Judgment, permit, concession, grant or franchise, in each case, applicable to the Investor or any of its Affiliates or any of its properties or assets, other than, in the case of clause (ii) above, any such conflicts, violations,
breaches, defaults, rights, losses or Liens that, individually or in the aggregate, have not had and would not reasonably be expected to have a material adverse effect on the Investor’s ability to consummate the Transactions. 

  
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 SECTION 4.04. Governmental Approvals. Except for (a) compliance with the applicable
requirements of the Exchange Act, including the filing with the SEC of the Proxy Statement, (b) compliance with the rules and regulations of NASDAQ, including obtaining the Company Stockholder Approval and (c) the filing by the Company of the
Certificate of Designations with the Secretary of State of the State of Delaware pursuant to the DGCL, no consent or approval of, or filing, license, permit or authorization, declaration or registration with, any Governmental Entity is necessary for
the execution and delivery of this Agreement and the other Transaction Documents by the Investor, the performance by the Investor of its obligations hereunder and thereunder and the consummation by the Investor of the Transactions, other than such
other consents, approvals, filings, licenses, permits, authorizations, declarations or registrations that, if not obtained, made or given, would not, individually or in the aggregate, be material to the Investor’s ability to consummate the
Transactions. 
 SECTION 4.05. Financing. The Investor currently has capital commitments sufficient to, and at the Closing
will have available funds necessary to, consummate the Purchase and pay its portion of the Purchase Price on the terms and conditions contemplated by this Agreement. As of the date hereof, no Investor is aware of any reason why the funds sufficient
to fulfill its obligations under Article II (including paying the Purchase Price) will not be available on the Closing Date. 
 SECTION
4.06. No Broker. No agent, broker, investment banker, financial advisor or other firm or Person is entitled to any broker’s, finder’s, financial advisor’s or other similar fee or any other commission or similar fee,
or the reimbursement of expenses in connection therewith, in connection with any of the Transactions based upon arrangements made by or on behalf of the Investor or any of its Affiliates, except for Persons, if any, whose fees and expenses will be
paid by the Investors or or reimbursed by the Company as described in Section 5.10. 
 SECTION
4.07. Purchase for Investment. The Investor acknowledges that the Preferred Shares will not have been registered under the Securities Act or under any state or other applicable securities laws. The Investor (a) acknowledges that it
is acquiring the Preferred Shares (and the Conversion Shares) pursuant to an exemption from registration under the Securities Act solely for investment and for the Investor’s own account, not as nominee or agent, and with no present intention
or view to distribute any of the Preferred Shares (or the Conversion Shares) to any Person in violation of the Securities Act, (b) will not sell or otherwise dispose of any of the Preferred Shares or the Conversion Shares, except in compliance
with the registration requirements or exemption provisions of the Securities Act and any other applicable state securities laws, (c) is knowledgeable, sophisticated and experienced in financial and business matters, has previously invested in
securities similar to the Preferred Shares and the Conversion Shares, fully understands the limitations on transfer and the restrictions on sales of such Preferred Shares and Conversion Shares and is able to bear the economic risk of its investment
and afford the complete loss of such investment, (d) (i) has such knowledge 

  
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and experience in financial and business matters and in investments of this type, that it is capable of evaluating the merits and risks of its investment in the Preferred Shares and the
Conversion Shares and of making an informed investment decision, (ii) has conducted an independent review and analysis of the business and affairs of the Company and its Subsidiaries that it considers sufficient and reasonable for purposes of making
its investment in the Preferred Shares and the Conversion Shares and (iii) based thereon and on its own knowledge, has formed an independent judgment concerning the advisability of the Transactions, (e) is an “accredited investor” (as
such term is defined in Rule 501(a) of Regulation D promulgated under the Securities Act) and (f) is not a broker-dealer registered with the SEC under the Exchange Act or an entity engaged in a business that would require it to be so
registered. 
 SECTION 4.08. No Other Company Representations or Warranties. Except for the representations and warranties
expressly set forth in Article III and such representations and warranties set forth in the other Transaction Documents, the Investor hereby acknowledges that neither the Company nor any of its Subsidiaries, nor any other Person, has made or
is making any other express or implied representation or warranty with respect to the Company or any of its Subsidiaries or their respective businesses, operations, assets, liabilities, condition (financial or otherwise) or prospects, including with
respect to any information provided or made available to the Investor or any of its Representatives or any information developed by the Investor or any of its Representatives. The Investor, on behalf of itself and on behalf of its Affiliates,
expressly waives any such claim relating to the foregoing matters, except with respect to fraud. 
 SECTION
4.09. Arm’s Length Transaction. The Investor is acting solely in the capacity of an arm’s length contractual counterparty to the Company with respect to the Transactions. Additionally, without limiting the
representations and warranties of the Company in Article III, the Investor (a) is not relying on the Company for any legal, tax, investment, accounting or regulatory advice, (b) has consulted with its own advisors concerning such matters and (c)
shall be responsible for making its own independent investigation and appraisal of the Transactions. 
 SECTION 4.10. Private
Placement Consideration. The Investor understands and acknowledges that: (a) its representations and warranties contained herein are being relied upon by the Company as a basis for availing itself of such exemption and other exemptions under the
securities Laws of all applicable states and for other purposes, (b) no U.S. state or federal agency has made any finding or determination as to the fairness of the terms of the sale of the Preferred Shares or any recommendation or endorsement
thereof and (c) the Preferred Shares are “restricted securities” under the Securities Act inasmuch as they are being acquired from the Company in a transaction not involving a public offering and that under applicable securities Laws such
Preferred Shares (and the Conversion Shares) may be resold without registration under the Securities Act only in certain limited circumstances. 

  
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 ARTICLE V 

Additional Agreements 

SECTION 5.01. Conduct of the Business. (a) Except as otherwise contemplated by this Agreement or the other Transaction
Documents, as required by applicable Law or as set forth in Section 5.01 of the Company Disclosure Letter, from the date hereof to the Closing, unless a majority-in-interest of the Investors (based on the number of
Preferred Shares to be purchased hereunder) otherwise consents thereto in writing (such consent not to be unreasonably withheld), the Company and its Subsidiaries shall conduct their respective businesses in all material respects in the ordinary
course of business consistent with past practice and shall use commercially reasonable efforts consistent with past practice to preserve the relationships of the Company and its Subsidiaries with their respective material customers, material
suppliers, employees, consultants, contractors and others having material relationships with the Company and such Subsidiaries and maintain the business operations, organization and goodwill of the Company. 

(b) Without limiting the generality of Section 5.01(a), except as otherwise expressly required by this Agreement, as set forth in
Section 5.01 of the Company Disclosure Letter, or, solely with respect to clause (v) below, as required by applicable Law, from the date hereof to the Closing, unless a majority-in-interest of the Investors (based on the number of
Preferred Shares to be purchased hereunder) otherwise consents thereto in writing, the Company shall not, and shall cause its Subsidiaries not to, directly or indirectly: 

(i) establish a record date for, declare, set aside for payment or make payment in respect of, any dividend or other
distribution upon any shares of capital stock of the Company; 
 (ii) redeem, repurchase or otherwise acquire any of the
Company’s capital stock or other equity or voting interests, or any rights, warrants or options to acquire any shares of its capital stock or other equity or voting interests of the Company or any of its Subsidiaries, other than repurchases of
capital stock in the ordinary course of business pursuant to any Company Plan (or agreement thereunder) in effect as of the date hereof; 

(iii) amend the Company Charter Documents (other than filing the Certificate of Designations as provided hereunder), the
committee charter of the Compensation Committee of the Board or any corporate governance policy of the Company pertaining to members of the Board, in each case other than as the Board reasonably determines is required in order to comply with
applicable laws and regulations, or amend or vacate the Credit Agreement Consent; 
 (iv) authorize, issue, split, combine,
subdivide or reclassify any capital stock, or securities exercisable for, exchangeable for or convertible into capital stock, or other equity or voting interests of the Company other than (A) the 

  
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authorization and issuance of the Preferred Stock in accordance with this Agreement and the Certificate of Designations and any Conversion Shares and (B) issuances of capital stock, or securities
exercisable for, exchangeable for or convertible into capital stock, of the Company to any Participant in the ordinary course of business pursuant to any Company Plan (or agreement thereunder) in effect as of the date hereof; 

(v) change any of the methods of accounting, accounting practices or policies in any material respect of the Company or any of
its Subsidiaries, other than such changes as required by GAAP or a Governmental Entity; 
 (vi) enter into any Contract
between the Company or its Subsidiaries, on the one hand, and any of the Company’s directors (including director nominees or candidates), officers or stockholders (in their capacity as such), on the other hand, including any stockholder
agreement, investor rights agreement, board representation or board nomination agreement or any similar Contract, other than, in the case of officers, in the ordinary course of business consistent with past practice in connection with such
officer’s employment or take or omit to take any other action that could reasonably be expected to result in a modification to the composition of the Board, grant any consent rights with respect to any actions by the Company or its Subsidiaries
to any stockholder or that otherwise would reasonably be expected to limit, alter or modify in any material respect the rights that the Investor is expected to have following the Closing under the Investor Rights Agreement and Certificate of
Designations; 
 (vii) merge or consolidate the Company or any of its Subsidiaries with any Person; 

(viii) (A) file, or consent by answer or otherwise to the filing against the Company or any of its Subsidiaries of, a petition
for relief or reorganization or arrangement or any other petition in bankruptcy, insolvency, reorganization, moratorium or other similar Law of any jurisdiction, (B) make an assignment for the benefit of the creditors of the Company or any of its
Subsidiaries, (C) consent to the appointment of a custodian, receiver, trustee or other officer with similar powers with respect to the Company or any of its Subsidiaries or with respect to any substantial part of its or their property, (D)
dissolve, liquidate or wind up the Company or (E) take any corporate action for the purpose of any of the foregoing; 
 (ix)
take any action for which consent of any of the Investors would have been required (A) pursuant to Section 2.06 of the Investor Rights Agreement had the Investor Rights Agreement been in effect as of the date hereof or (B) pursuant to the
Certificate of Designations had the Certificate of Designations been in effect as of the date hereof; 
 (x) (A) acquire, in
a single transaction or a series of related transactions, any business or Person, by merger or consolidation, purchase of assets, properties, claims or rights or equity interests, or by any other manner, for an aggregate

  
 31 

 
purchase price (when taken together with all such acquisitions) in excess of $1,000,000, or (B) divest, in a single transaction or a series of related transactions, any assets, properties, claims
or rights or equity interests for an aggregate sales price (when taken together with all such divestitures) in excess of $1,000,000; provided that acquisitions or dispositions of goods, products or services in the ordinary course of business
shall not constitute acquisitions or divestitures for purposes of this clause (ix); 
 (xi) take any action that
causes, or would reasonably be expected to cause, the Common Stock to cease to be eligible for listing on NASDAQ; or 
 (xii)
agree, authorize, resolve or recommend, whether in writing or otherwise, to do, or take any action reasonably likely to lead to or result in, any of the foregoing. 

SECTION 5.02. Public Announcements. The Company and the Investors agree that the initial public announcement by the parties
or any of their Affiliates of the execution and delivery of this Agreement and the transactions contemplated hereby shall be in such form or forms as shall be mutually agreed by the Company and the Investors. Subject to each party’s disclosure
obligations imposed by Law or the rules of any stock exchange upon which its securities are listed or any similar organization (in which case the party required to make the communication, release or announcement shall allow the other party
reasonable time to comment thereon in advance of such release or public disclosure), neither the Company nor the Investors will make (a) any public news release or other public disclosure or (b) any other written widespread communication or general
disclosure to any employees, suppliers, consultants, contractors or other persons with whom such party has material relationships, in each case with respect to the Transaction Documents or the transactions contemplated thereby, without receiving the
others’ consent (which consent shall not be unreasonably withheld) to such communication or the communication plan with respect thereto. Notwithstanding the foregoing, the Investors and their respective Affiliates shall be entitled to
communicate in the ordinary course and in a non-public manner with their respective investors and financing sources and the Related Investment Funds relating to the Transaction Documents and the transactions contemplated thereby, in each case
subject to customary confidentiality obligations between the Investor and such other Persons. 
 SECTION 5.03. Access to
Information; Confidentiality Agreement. (a) Subject to applicable Law and any confidentiality arrangements in favor of any third party, the Company shall, and shall cause each of its Subsidiaries to, afford the FP Investors and their
respective Representatives reasonable access upon reasonable advance request by the FP Investors and during normal business hours during the period prior to the earlier of the Closing and the termination of this Agreement to (i) all their respective
properties, assets, books, records, agreements, permits, documents, information, officers and employees (in each case, excluding, without limiting the foregoing, information and materials protected by any attorney-client or other similar doctrine or
privilege or by data privacy Laws) and (ii) such additional financial and 

  
 32 

 
operating data and other information regarding the Company (or copies thereof) as the FP Investors may from time to time reasonably request; provided that the FP Investors and their
respective Representatives shall conduct any such activities in such a manner as not to interfere with or disrupt the business or operations of the Company and its Subsidiaries. 

(b) Each FP Investor shall hold, and shall direct its Subsidiaries and Affiliates and its and their Representatives to hold, any and all
non-public information received from the Company and its Subsidiaries and its and their Representatives confidential in accordance with the terms of the Confidentiality Agreement. 

(c) The Company hereby consents under the Confidentiality Agreement to all actions by each FP Investor and its Affiliates and its and their
respective Representatives to the extent contemplated by the Transaction Documents. Notwithstanding anything else in the Confidentiality Agreement, this Agreement or in any other Transaction Document to the contrary, the FP Investors are hereby
permitted to disclose any Evaluation Material (as defined in the Confidentiality Agreement) to any Representative or any Related Investment Fund, in each case, of the FP Investors and their Affiliates (it being understood that such Representatives
and Related Investment Funds shall have been advised of the Confidentiality Agreement and shall have been instructed to comply with the provisions thereof applicable to Representatives) and such Persons shall be deemed to constitute approved
Representatives of the FP Investors, and the FP Investors and their Affiliates and its and their respective Representatives shall be permitted to have discussions and negotiations and enter into agreements, arrangements or understandings with any
Related Investment Fund in connection with the Transaction Documents and the transactions contemplated thereby. The parties hereto agree that Francisco Partners Management, L.P. is an express third party beneficiary of this Section
5.03(c). The Confidentiality Agreement shall terminate and be of no further force or effect from and following the Closing. 

SECTION 5.04. Reasonable Best Efforts.

(a) Subject to the terms and conditions set forth in this Agreement, each of the Company and each Investor shall, and shall cause its
Affiliates to, use reasonable best efforts to take, or cause to be taken, all actions and to do, or cause to be done, and assist and cooperate with the other parties hereto in doing, all things necessary, proper or advisable to ensure that the
conditions set forth in Article VI are satisfied, and to consummate the Transactions as promptly as practicable, including, using reasonable best efforts to contest (i) any Action brought, or threatened to be brought, by
any Governmental Entity seeking to enjoin, restrain, prevent, prohibit or make illegal the consummation of any of the Transactions or to impose any terms or conditions in connection with the Transactions and (ii) any Judgment that enjoins,
restrains, prevents, prohibits or makes illegal the consummation of any of the Transactions or imposes any terms or conditions in connection with the Transactions. Each party hereto shall execute and deliver after the Closing such further
certificates, agreements and other documents and take such other actions as the other party or parties may reasonably request to consummate or implement the Transactions or to evidence such events or matters. 

(b) Notwithstanding anything to the contrary in this Agreement, nothing in this Section 5.04 shall require the FP Investors to take any action
or to cause any of its Affiliates to take any action, including selling, divesting, conveying, holding separate, or otherwise limiting its freedom of action with respect to any assets, rights, products, licenses, businesses, operations or interests
therein, of any Affiliates or any direct or indirect portfolio companies of investment funds advised or managed by one or more Affiliates of such FP Investor with respect to satisfying the condition set forth in Section 6.01(a) or to comply with
Section 5.04(a). 

  
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 SECTION 5.05. Stockholder Approval. (a) As promptly as reasonably practicable
after the execution of this Agreement, the Company shall prepare the Proxy Statement in preliminary form and file it with the SEC. The Board shall make the Company Board Recommendation to the Company’s stockholders and shall include such
recommendation in the Proxy Statement. Each Investor shall provide to the Company all information concerning such Investor and its respective Affiliates as may be reasonably requested by the Company in connection with the Proxy Statement and shall
otherwise assist and cooperate with the Company in the preparation of the Proxy Statement and the resolution of any comments thereto received from the SEC. Each of the Company and each Investor shall promptly correct any information provided by it
for use in the Proxy Statement if and to the extent such information shall have become false or misleading in any material respect. The Company shall notify the Investors promptly upon the receipt of any comments from the SEC and of any request
by the SEC for amendments or supplements to the Proxy Statement and shall supply the Investors with copies of all written correspondence between the Company or any of its Representatives, on the one hand, and the SEC, on the other hand, with respect
to the Proxy Statement. The Company shall use its reasonable best efforts to respond as promptly as reasonably practicable to any comments received from the SEC concerning the Proxy Statement and to resolve such comments with the SEC, and shall
use its reasonable best efforts to cause the Proxy Statement to be disseminated to its stockholders as promptly as reasonably practicable after the resolution of any such comments. Prior to the filing of the Proxy Statement (or any amendment or
supplement thereto) or any dissemination thereof to the stockholders of the Company, or responding to any comments from the SEC with respect thereto, the Company shall provide the Investors with a reasonable opportunity to review and to propose
comments on such document or response, which the Company shall consider in good faith. 
 (b) Subject to Section 5.05(a), the Company shall
take all necessary actions in accordance with applicable Law, the Company Charter Documents and the rules of NASDAQ to duly call, give notice of, convene and hold a meeting of its stockholders (including any adjournment, recess or postponement
thereof, the “Company Stockholders’ Meeting”) for the purpose of obtaining the Company Stockholder Approval, as soon as reasonably practicable after the SEC confirms that it has no further comments on the Proxy Statement, and,
prior to the termination of this Agreement in accordance with its terms, shall not submit any Alternative Transaction for approval or adoption by the stockholders of the Company. The Company shall use its reasonable best efforts to obtain the
Company Stockholder Approval. Notwithstanding anything to the contrary contained in this Agreement, the Company may, in its sole discretion, adjourn, 

  
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recess, or postpone the Company Stockholders’ Meeting (i) after consultation with the Investors, to the extent necessary to ensure that any required supplement or amendment to the Proxy
Statement is provided to the stockholders of the Company within a reasonable amount of time in advance of the Company Stockholders’ Meeting, (ii) if as of the time for which the Company Stockholders’ Meeting is originally scheduled (as set
forth in the Proxy Statement) there are insufficient shares of Common Stock represented (either in person or by proxy) to constitute a quorum necessary to conduct the business of the Company Stockholders’ Meeting or (iii) to solicit additional
proxies if the Company reasonably believes it may be necessary to obtain the Company Stockholder Approval. 
 SECTION
5.06. Corporate Action. At any time that any Preferred Shares are outstanding, the Company shall from time to time take all lawful action within its control to cause the authorized capital stock of the Company to include a
sufficient number of authorized but unissued shares of Common Stock to satisfy the conversion requirements of all of the Preferred Shares (including PIK Dividends) then outstanding. 

SECTION 5.07. Adjustment of Conversion Price or Conversion Shares. If any occurrence since the date of this
Agreement until the Closing would have resulted in an adjustment to the Conversion Price or the number of Conversion Shares (each as defined in the Certificate of Designations) pursuant to the Certificate of Designations if the Preferred Shares had
been issued and outstanding since the date of this Agreement, the Company shall adjust the Conversion Price or the number of Conversion Shares, effective as of the Closing, in the same manner as would have been required by the Certificate of
Designations if the Preferred Shares had been issued and outstanding since the date of this Agreement. 
 SECTION 5.08. NASDAQ
Listing of Shares. To the extent the Company has not done so prior to the date of this Agreement, the Company shall promptly apply to cause the Conversion Shares to be approved for listing on NASDAQ, subject to official notice of issuance.

 SECTION 5.09. Use of Proceeds. The Company shall use the proceeds from the issuance and sale of the Preferred Shares (a) to
fund the THL Repayment, (b) to pay any costs, fees and expenses incurred by it in connection with the Transactions, including the reimbursement of the FP Investors’ expenses pursuant to Section 5.10 and (c) for working capital or other general
corporate purposes. The Company shall, and shall cause its Subsidiaries to, deliver all notices and take all other actions to facilitate the termination at the Closing of all commitments in respect of the THL Loan Agreement, the repayment in full on
the Closing Date of all obligations in respect of the indebtedness thereunder, and the release on the Closing Date of any Liens securing such indebtedness and guarantees in connection therewith. In furtherance and not in limitation of the foregoing,
the Company shall use reasonable best efforts to deliver to the Investors at least two (2) Business Days prior to the Closing Date an executed payoff letter with respect to the THL Loan Agreement (the “Payoff Letter”) in form and
substance customary for transactions of this type, from the lender thereunder, which Payoff Letter together with any related release documentation shall, among other things, include the payoff amount and wire instructions to consummate the THL
Repayment and provide 

  
 35 

 
that Liens and guarantees, if any, granted in connection with the THL Loan Agreement relating to the assets, rights and properties of the Company and its Subsidiaries securing or relating to such
Indebtedness shall, upon the payment of the amount set forth in the applicable Payoff Letter at or prior to the Closing, be released and terminated. 

SECTION 5.10. Expenses. Except as otherwise expressly provided herein, all costs and expenses, including fees and
disbursements of counsel, financial advisors and accountants, incurred in connection with this Agreement and the Transactions shall be paid by the party incurring such costs and expenses, whether or not the Closing shall have occurred;
provided that the Company shall, at the earliest of (i) the Closing, (ii) the closing of any Different Transaction and (iii) September 30, 2016 (including in the event that Closing shall not have occurred, including as a result of the
termination of this Agreement), reimburse the FP Investors for their and their Affiliates’ reasonable and documented out-of-pocket third-party costs and expenses incurred in connection with the Transactions (including travel expenses and the
fees and expenses of consultants, legal counsel, accountants and financial advisors in connection therewith); provided, further, that the maximum amount of such costs and expenses to be reimbursed by the Company shall not exceed
$1,000,000 in the aggregate. 
 SECTION 5.11. Investor Rights Agreement; Board Composition. (a) At the Closing, the Company
and the Investors shall enter into, execute and deliver to each other the Investor Rights Agreement. 
 (b) At the Closing, the Company
shall take all actions reasonably necessary to implement the provisions of Section 2.01 of the Investor Rights Agreement and to cause the Board (and each committee of the Board), effective as of the Closing, to be composed as set forth therein. 

SECTION 5.12. Tax Matters. (a) The Company shall use reasonable best efforts to monitor the ownership of the stock of the Company
by “5-percent shareholders” (as defined pursuant to Section 382(k)(7) of the Code) and shall notify the Investors to the extent the Company determines that the percentage of the stock of the Company owned by one or more “5-percent
shareholders” has increased by more than 40 percentage points (taking into account the issuance of the Preferred Shares hereunder) over the lowest percentage of stock of the Company owned by such shareholders at any time during the applicable
“testing period” (as defined pursuant to Section 382(i) of the Code). 
 (b) On or before the Closing, each Investor shall deliver
to the Company a duly executed, valid, accurate and properly completed Internal Revenue Service (“IRS”) Form W-9 certifying that such Investor is a U.S. person and that such Investor is not subject to backup withholding. 

SECTION 5.13. Anti-takeover Laws. The Company shall ensure that the Transactions shall not have the effect of causing Section
203 of the DGCL any relevant corporate takeover statute or other similar statute or Laws to be applicable to the Transactions and, to the extent there is such a statute, to take all actions required to exempt the Transactions from such statutes or
Laws. 

  
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 SECTION 5.14. Exclusivity. Without the FP Investors’ consent, the Company shall
not, and shall procure that its Affiliates and Representatives do not and will not, directly or indirectly, (i) solicit, initiate or knowingly encourage or facilitate any Alternative Transaction (it being understood that if the Company receives an
unsolicited Alternative Transaction proposal that was not received in violation of this Section 5.14, the Company may respond to, and engage in discussions with, the party making such Alternative Transaction proposal) or (ii) enter into, or
undertake to enter into any Contract for an Alternative Transaction, or otherwise requiring it to abandon, terminate or fail to consummate the issuance of the Preferred Shares or the Transactions. From and after the execution of this Agreement
and through the earlier of the Closing or the termination of this Agreement in accordance with its terms, the Company, its Affiliates and its and their Representative shall promptly advise the Investors in writing of the receipt, directly or
indirectly, of any inquiries, discussions, negotiations, or proposals relating to an Alternative Transaction (including the specific terms thereof and the identity of the other individual or entity or individuals or entities involved) and promptly
furnish to the Investors a copy of any such written proposal in addition to a copy of any information provided to or by any third party relating thereto. Any breach of the terms of this Section 5.14 by any Affiliate or Representative of
the Company (as if it were a party hereto) shall be deemed a breach by the Company. 
 SECTION 5.15. Notification of Certain
Matters. Notwithstanding anything else herein to the contrary, the Company and Investors shall give prompt written notice to the other of (a) any notice or other communication from any Person alleging that any consent, waiver or approval from,
or notification requirement to, such Person is or may be required in connection with the Transactions, (b) all effects, changes, events and occurrences arising subsequent to the date of this Agreement which could reasonably be expected to result in
any breach of a representation or warranty or covenant of the Company in this Agreement that would, if occurring or continuing on the Closing Date, cause any of the conditions set forth in Article VI not to be satisfied, (c) any effect, change,
event or occurrence that, individually or in the aggregate, would reasonably be expected to have a Material Adverse Effect and (d) any Transaction Litigation and any updates to the status thereof. The Company and its Subsidiaries shall give the
Investors an opportunity to discuss with the Company and its Representatives any Transaction Litigation (subject to the entry into any joint defense or similar agreement and otherwise subject to the protection of any attorney-client or other similar
doctrine or privilege) and the Company and its Representatives shall consider the Investors’ recommendations with respect thereto in good faith. For the avoidance of doubt, no updated information provided in accordance with this Section
5.15 shall be deemed to cure any breach of any representation, warranty or covenant made in this Agreement, or be deemed to update the Company Disclosure Letter or affect any rights under this Agreement or the Related Agreements. 

SECTION 5.16. Amendments to Corporate Documents. The Company and the Investors shall cooperate in good faith to identify and
use commercially 

  
 37 

 
reasonable efforts to implement any mutually acceptable amendments to the delegations of authority of the Board, the Company’s corporate governance guidelines, the Bylaws and such other
guidelines, policies, committee charters or similar documents of the Company and any other amendments reasonably necessary to effectuate and implement the rights of the Investor Parties (as defined in the Investor Rights Agreement) set forth in the
Investor Rights Agreement. The covenants set forth in this Section 5.16 shall survive the Closing. 
 SECTION 5.17. Tax
Treatment. Absent a change in law or IRS practice, or a contrary determination (as defined in Section 1313(a) of the United States Internal Revenue Code of 1986, as amended (the “Code”)), the Investors and the Company agree not
to treat the Preferred Stock as “preferred stock” within the meaning of Section 305 of the Code and Treasury Regulation Section 1.305-5 for United States federal income Tax and withholding Tax purposes, and shall not take any position
inconsistent with such treatment. 
 ARTICLE VI 

Conditions to Closing 

SECTION 6.01. Conditions to the Obligations of the Company and the Investors. The respective obligations of each of
the Company and the Investors to effect the Transactions are subject to the satisfaction or (to the extent permitted by Law) waiver by each of the Company and the Investors on or prior to the Closing Date of the following conditions: 

(a) No Governmental Entity shall have issued any order, decree or ruling, no Action has been commenced seeking any order,
decree or ruling and no Law shall be in effect, enjoining, restraining or otherwise prohibiting any of the Transactions; 

(b) the Company shall have duly adopted and caused to be filed with the Secretary of State of the State of Delaware the
Certificate of Designations and any related filings, forms or applications; 
 (c) the Company shall have received a consent
(the “Credit Agreement Consent”) of the lenders under the Credit Agreement dated as of January 15, 2013, among Wells Fargo Bank, National Association, as administrative agent, the lenders party thereto, and the Company and DRX,
as borrowers, and as further amended, supplemented or otherwise modified from time to time prior to the date hereof, to the consummation of the Transactions, which shall be in full force and effect; 

(d) the Company Stockholder Approval shall have been obtained; and 

(e) the Payoff Letter shall be in full force and effect. 

  
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 SECTION 6.02. Conditions to the Obligations of the Company. The obligations of
the Company to effect the Transactions are further subject to the satisfaction or (to the extent permitted by Law) waiver by the Company on or prior to the Closing Date of the following conditions: 

(a) all representations and warranties of the Investors set forth in this Agreement shall be true and correct (without giving
effect to any limitation or qualification as to “materiality” or “material adverse effect” set forth in such representations and warranties) in all material respects at and as of the Closing Date, with the same force and effect
as if made on the Closing Date, except to the extent such representations and warranties expressly relate to an earlier date (in which case such representations and warranties shall be true and correct on such earlier date); 

(b) the Investors shall have performed in all material respects all of their obligations hereunder required to be performed by
it at or prior to the Closing; 
 (c) the Investors shall have duly executed and delivered to the Company the Investor Rights
Agreement; and 
 (d) the Company shall have received a certificate, signed by a duly authorized officer of each of the
Investors, certifying as to the matters set forth in Sections 6.02(a) and 6.02(b). 
 SECTION
6.03. Conditions to the Obligations of the Investor. The obligations of the Investors to effect the Transactions are further subject to the satisfaction or (to the extent permitted by Law) waiver by the Investors on or prior to the
Closing Date of the following conditions: 
 (a) (i) the representations and warranties of the Company set forth in Article
III hereof (other than the Company Fundamental Representations) shall be true and correct (without giving effect to any limitation or qualification as to “materiality” or “Material Adverse Effect” set forth in such
representations and warranties) as of the date of this Agreement and as of the Closing Date as though made on and as of such date (except to the extent that any such representation or warranty speaks to an earlier date, in which case such
representation or warranty shall so be true and correct as of such earlier date), except where the failure of such representations and warranties to be so true and correct would not, individually or in the aggregate, have a Material Adverse Effect,
(ii) the representations and warranties of the Company set forth in Section 3.06(b) (Absence of Certain Changes) shall be true and correct in all respects at and as of the Closing Date, with the same force and effect as if made on the Closing
Date, (iii) the representations and warranties of the Company set forth in Section 3.01(a) (Organization; Standing) (other than the first sentence thereof), Section 3.02(b) and Section
3.02(c) (Capitalization), Section 3.03(a) and Section 3.03(b) (Authority), Section 3.17 (Sale of Securities), Section 3.18 (No Broker), Section 3.19
(Listing and Maintenance Requirements) and Section 3.21 (No Rights Agreement) (together with the Sections referenced in clause (iv) below, the “Company Fundamental Representations”) shall be true and
correct (without 

  
 39 

 
giving effect to any limitation or qualification as to “materiality” or “Material Adverse Effect” set forth in such representations and warranties) in all material respects at
and as of the Closing Date, with the same force and effect as if made on the Closing Date, except to the extent such representations and warranties expressly relate to an earlier date (in which case such representations and warranties shall be true
and correct in all material respects as of such earlier date) and (iv) the representations and warranties of the Company set forth in the first sentence of Section 3.01(a) (Organization; Standing),
Section 3.02(a) (Capitalization), Section 3.03(c) and Section 3.03(d) (Authority) shall be true and correct (without giving effect to any limitation or qualification as to “materiality” or
“Material Adverse Effect” set forth in such representations and warranties) in all but de minimis respects as of the date of this Agreement and as of the applicable Closing Date as though made on and as of such date (except to the extent
that any such representation or warranty speaks to an earlier date, in which case such representation or warranty shall so be true and correct as of such earlier date); 

(b) the Company shall have performed in all material respects (other than pursuant to the next paragraph) all of its
obligations hereunder required to be performed by it at or prior to the Closing; 
 (c) the Company shall have performed in
all respects (other than de minimis actions) its obligations pursuant to Section 5.01(b)(ii) and Section 5.01(b)(iv) (other than repurchases or issuances of a de minimis amount of capital stock); 

(d) the Company shall have (i) duly executed and delivered to the Investors the Investor Rights Agreement and (ii) taken all
actions necessary and appropriate to cause to be elected to the Board, effective no later than immediately upon the Closing, the initial Investor Director Designee (as defined in the Investor Rights Agreement); 

(e) any shares of Common Stock issuable upon conversion of the Preferred Shares at the Conversion Price (as defined in the
Certificate of Designations) specified in the Certificate of Designations (after giving effect to any adjustment thereto in accordance with Section 5.07 hereof) shall have been approved for listing on NASDAQ, subject to official notice of
issuance 
 (f) the Company shall have paid or reimbursed the FP Investors for amounts owed pursuant Section 5.10
substantially concurrently with the Closing; 
 (g) each Investor shall have received from counsel to the Company an opinion
substantially in the form mutually agreed among the parties hereto; and 
 (h) each Investor shall have received a
certificate, signed by a duly authorized officer of the Company, certifying as to the matters set forth in Sections 6.03(a), 6.03(b) and 6.03(c). 

  
 40 

 SECTION 6.04. Frustration of Closing Conditions. The Company may not rely on the
failure of any condition set forth in Section 6.01 or Section 6.02 to be satisfied if its failure to perform in all material respects any of its obligations under this Agreement, to act in good
faith or to use, in accordance with the terms of this Agreement, its required efforts to cause the Closing to occur shall have been a principal cause of the failure of such condition. The Investors may not rely on the failure of any condition
set forth in Section 6.01 or Section 6.03 to be satisfied if the failure of the Investors to perform in all material respects any of its obligations under this Agreement, to act in good faith or to
use, in accordance with the terms of this Agreement, its required efforts to cause the Closing to occur shall have been a principal cause of the failure of such condition. 

Notwithstanding the foregoing of this Article VI, on the Outside Date, the Closing with respect to the Purchase of 50,000 shares of
Preferred Stock by the FP Investors shall be consummated without the Closing with respect to the Purchase of 2,000 shares of Preferred Stock by Chrysalis if the failure of a condition precedent set forth in this Article VI is specific to
Chrysalis so long as each of the conditions set forth in Sections 6.01, 6.02 and 6.03 have been satisfied or waived in accordance with their terms (other than with respect to Chrysalis); in such circumstances, the Company may
not rely on the failure of any condition set forth in Section 6.01 or Section 6.02 to be satisfied if such failure is specific to Chrysalis (such as Chrysalis’ breach of its representations and warranties or failure to
perform), but does not materially impair the ability of the FP Investors and the Company to consummate the Purchase of 50,000 shares of Preferred Stock by the FP Investors. 

ARTICLE VII 
 Termination;
Survival 
 SECTION 7.01. Termination. This Agreement may be terminated at any time prior to the Closing Date: 

(a) by mutual written consent of the Company and a majority-in-interest of the Investors (based on the number of Preferred
Shares to be purchased hereunder); 
 (b) by either the Company or a majority-in-interest of the Investors (based on the
number of Preferred Shares to be purchased hereunder) if: 
 (i) the Closing should not have occurred on or prior to
June 30, 2016 (the “Outside Date”); 
 (ii) any Governmental Entity issues an order, decree or ruling
or has taken any other action permanently enjoining, restraining or otherwise prohibiting any of the Transactions and such order, decree, ruling or other action shall have become final and non-appealable; or 

  
 41 

 (iii) if the Company Stockholders’ Meeting (including any adjournments or
postponements thereof) shall have been held and concluded without the Company Stockholder Approval having been obtained; 

(c) by a majority-in-interest of the Investors (based on the number of Preferred Shares to be purchased hereunder) upon written
notice to the Company, if there has been a breach of any representation, warranty, covenant or agreement made by the Company in this Agreement, or any such representation and warranty shall have become untrue after the date of this Agreement, such
that any of the conditions set forth in Section 6.01 or 6.03 would not be satisfied and such breach or condition is not curable or, if curable, is not cured on or prior to the earlier of (x) the date which is 30 days following written
notice thereof is given by the Investor to the Company and (y) the Outside Date; and 
 (d) by the Company upon written
notice to the Investors, if there has been a breach of any representation, warranty, covenant or agreement made by the Investor in this Agreement, or any such representation and warranty shall have become untrue after the date of this Agreement,
such that any of the conditions set forth in Section 6.01 or 6.02 would not be satisfied and such breach or condition is not curable or, if curable, is not cured on or prior to the earlier of (x) the date which is 30 days
following written notice thereof is given by the Company to the Investor and (y) the Outside Date; 
 provided, however, that
the right to terminate this Agreement pursuant to Sections 7.01(b), (c) and (d) shall not be available to any party to this Agreement whose material breach of any of its representations, warranties, covenants
or agreements contained in this Agreement shall have been the principal cause of, or shall have resulted in, the failure of any such condition. 

SECTION 7.02. Effects of Termination. In the event of the termination of this Agreement as provided for in
Section 7.01, this Agreement shall forthwith become wholly void and of no further force and effect without any liability or obligation on the part of the Company or the Investor, except that the Confidentiality Agreement
and the provisions of Section 5.10, this Section 7.02 and Article VIII (other than Section 8.04) shall survive any termination of this Agreement;
provided that (a) if this Agreement is terminated by the Company or by the Investors pursuant to (x) Section 7.01(b)(i) and the Company Stockholders’ Meeting was not held at least 3 Business Days prior to the Outside Date or (y) Section
7.01(b)(iii), then the Company shall pay $1,000,000 to the FP Investors (in proportion to the number of Preferred Shares to be purchased by each FP Investor hereunder) within two Business Days after such termination (it being understood that if this
Agreement is terminated by the Company or by the Investors pursuant to Section 7.01(b)(iii), then the Investors shall not be entitled to any expense reimbursement by the Company pursuant to Section 5.10 unless payment is being made to the FP
Investors under the following clause (b)) and (b)(x) if this Agreement is terminated by the Company or by the Investors pursuant to Section 7.01(b), (c) or (d) (other than due to a breach by or failure to perform of an FP
Investor) and (y) prior to September 11, 2016, the Company shall have entered into an agreement for a Different Transaction, then the 

  
 42 

 
Company shall pay $2,000,000 to the FP Investors (in proportion to the number of Preferred Shares to be purchased by each FP Investor hereunder) within two Business Days after consummation of the
Different Transaction (it being understood that if the Company first pays $1,000,000 to the FP Investors under clause (a) hereof and then enters into a Different Transaction within the time period specified in clause (b) hereof, the aggregate amount
payable by the Company pursuant to clauses (a) and (b) collectively is $2,000,000); provided further that the termination of this Agreement shall not relieve any party hereto from any liability for any intentional breach by a party of
the terms and provisions of this Agreement. 
 SECTION 7.03. Survival. All of the covenants or other agreements of the
parties contained in this Agreement shall survive until fully performed or fulfilled, unless and to the extent that non-compliance with such covenants or agreements is waived in writing by the party entitled to such performance. The representations
and warranties made herein shall survive for twelve (12) months following the Closing Date and shall then expire; provided that the Company Fundamental Representations shall survive for thirty-six (36) months following the Closing Date and
shall then expire; provided further that nothing herein shall relieve any party of liability for any inaccuracy or breach of such representation or warranty to the extent that any good faith allegation of such inaccuracy or breach is made in
writing prior to such expiration by a Person entitled to make such claim pursuant to the terms and conditions of this Agreement; and provided further that all representations and warranties contained in this Agreement shall survive until the
resolution of a pending claim in the event a claim surrounding such representation or warranty has been brought before the expiry thereto pursuant to this provision. For the avoidance of doubt, claims may be made with respect to the breach of any
representation, warranty or covenant until the applicable survival period therefor as described above expires. 
 SECTION
7.04. Limitation on Damages. Notwithstanding any other provision of this Agreement, except in the case of fraud or intentional and willful breach, no party shall have any liability to the other in excess of the Purchase Price, and
no party shall be liable for any speculative, special or punitive damages with respect to this Agreement. 
 SECTION
7.05. Non-Recourse. This Agreement may only be enforced against, and any claims or causes of action that may be based upon, arise out of or relate to this Agreement, or the negotiation, execution or performance of this Agreement may only
be made against the entities that are expressly identified as parties hereto, including entities that become parties hereto after the date hereof or that agree in writing for the benefit of the Company to be bound by the terms of this Agreement
applicable to the Company, and, subject only to the specific contractual provisions hereof, no former, current or future equityholders, controlling persons, directors, officers, employees, agents or Affiliates of any party hereto or any former,
current or future equityholder, controlling person, director, officer, employee, general or limited partner, member, manager, advisor, agent or Affiliate of any of the foregoing (each, a “Non-Recourse Party”) shall have any
liability for any obligations or liabilities of the parties to this Agreement or for any claim (whether in tort, contract or otherwise) based on, in respect of, or by reason of, the 

  
 43 

 
transactions contemplated hereby or in respect of any representations made or alleged to be made in connection herewith. Without limiting the rights of any party against the other parties hereto,
in no event shall any party or any of its Affiliates seek to enforce this Agreement against, make any claims for breach of this Agreement against, or seek to recover monetary damages from, any Non-Recourse Party. 

ARTICLE VIII 
 Miscellaneous

 SECTION 8.01. Notices. All notices, requests, permissions, waivers or other communications required or permitted to
be given under this Agreement shall be in writing and shall be delivered by hand or sent by facsimile sent, postage prepaid, by registered, certified or express mail or overnight courier service and shall be deemed given when so delivered by hand,
by facsimile (which is confirmed), or if mailed, three days after mailing (one Business Day in the case of express mail or overnight courier service) to the parties at the following addresses or facsimiles (or at such other address or facsimile for
a party as shall be specified by like notice): 
 (a) If to the Company: 

Connecture, Inc. 

18500 West Corporate Drive, Suite 250 

Brookfield, WI 53045 

Attention:         Chief Financial Officer 

Facsimile:        (262) 432-0075 

with a copy to (which copy alone shall not constitute notice): 

DLA Piper LLP (US) 

401 Congress Ave. Suite 2500 

Austin, TX 78701 

Attention: Samer Zabaneh 

Facsimile: (512) 457-7001 

(b) If to the FP Investors: 

c/o Francisco Partners Management, L.P. 

One Letterman Drive, Building C – Suite 410 

San Francisco, CA 94129 

Attention:         Ezra Perlman, William Deitch, and Tom Ludwig 

Facsimile:        (415) 418-2999 

  
 44 

 with a copy to (which copy alone shall not constitute notice): 

Kirkland & Ellis LLP 

3330 Hillview Avenue 

Palo Alto, CA 94304 

Attention:         Adam D. Phillips, Esq. 

 Ross M. Leff, Esq. 

Facsimile:        (650) 859-7500 

If to Chrysalis: 

Chrysalis Ventures 

101 South Fifth Street, Suite 1650 

Louisville, KY 40202 

Attention:         Jeremy Burtel 

Facsimile:        (502) 583-7648 

SECTION 8.02. Amendments, Waivers, etc. This Agreement may be amended or waived if, and only if, such amendment or waiver is in
writing and signed by the party against whom such amendment or waiver shall be enforced. The failure of any party hereto to exercise any right, power or remedy provided under this Agreement or otherwise available in respect hereof at law or in
equity, or to insist upon compliance by any other party hereto with its obligations hereunder, shall not constitute a waiver by such party of its right to exercise any such other right, power or remedy or to demand such compliance. 

SECTION 8.03. Counterparts and Facsimile. This Agreement may be executed in two or more identical counterparts (including by
facsimile or electronic transmission), each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument, and shall become effective when one or more counterparts have been signed by each
of the parties hereto and delivered (by facsimile, electronic transmission or otherwise) to the other parties. 
 SECTION
8.04. Further Assurances. Each party hereto shall execute and deliver after the Closing such further certificates, agreements and other documents and take such other actions as any other party hereto may reasonably request in order
to carry out the intent and accomplish the purposes of this Agreement and to consummate or implement the Transactions. 
 SECTION
8.05. Governing Law; Specific Enforcement; Submission to Jurisdiction; Waiver of Jury Trial. (a) This Agreement shall be governed by and construed in accordance with the internal laws of the State of Delaware applicable to
agreements made and to be performed entirely within such state, without regard to the conflicts of law principles of such state. 

  
 45 

 (b) The parties hereto acknowledge and agree that irreparable damage would occur in the event
that any of the provisions of this Agreement were not performed in accordance with their specific terms or were otherwise breached. It is accordingly agreed that the parties hereto shall be entitled to an injunction or injunctions to prevent
breaches or threatened breaches of this Agreement and to enforce specifically the terms and provisions of this Agreement in any court of competent jurisdiction, in each case without proof of damages or otherwise (and each party hereto hereby waives
any requirement for the securing or posting of any bond in connection with such remedy), this being in addition to any other remedy to which they are entitled at law or in equity. The parties hereto agree not to assert that a remedy of specific
enforcement is unenforceable, invalid, contrary to law or inequitable for any reason, nor to assert that a remedy of monetary damages would provide an adequate remedy. 

(c) Each of the parties hereto irrevocably and unconditionally submits to the exclusive jurisdiction of the Chancery Court of the State of
Delaware (or, if the Chancery Court of the State of Delaware declines to accept jurisdiction, any state or federal court within the State of Delaware), for the purposes of any Action or other proceeding arising out of this Agreement and the rights
and obligations arising hereunder, and irrevocably and unconditionally waives any objection to the laying of venue of any such Action or proceeding in any such court, and further irrevocably and unconditionally waives and agrees not to plead or
claim in any such court that any such Action or proceeding has been brought in an inconvenient forum. Each party hereto agrees that service of any process, summons, notice or document by registered mail to such party’s respective address set
forth in Section 8.01 shall be effective service of process for any such Action or proceeding. 
 (d) EACH PARTY
HERETO HEREBY WAIVES, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY ACTION, CLAIM OR OTHER PROCEEDING DIRECTLY OR INDIRECTLY ARISING OUT OF, UNDER OR IN CONNECTION WITH THIS
AGREEMENT. EACH PARTY HERETO (i) CERTIFIES THAT NO REPRESENTATIVE OF ANY OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT, IN THE EVENT OF ANY ACTION, CLAIM OR OTHER PROCEEDING, SEEK TO ENFORCE THE FOREGOING
WAIVER AND (ii) ACKNOWLEDGES THAT IT AND THE OTHER PARTIES HERETO HAVE BEEN INDUCED TO ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION 8.05(d). 

SECTION 8.06. Interpretation. When a reference is made in this Agreement to an Article or Section, such reference shall be to an
Article or Section of this Agreement unless otherwise indicated. The table of contents and headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement. Whenever
the words “include”, “includes” or “including” are used in this Agreement, they shall be deemed to be followed by the words “without limitation”. The words “hereof”, “herein” and
“hereunder” and words of similar import when used in this Agreement shall refer to this Agreement as a whole and 

  
 46 

 
not to any particular provision of this Agreement. The words “date hereof” shall refer to the date of this Agreement. The word “or” shall not be exclusive. The word
“extent” in the phrase “to the extent” shall mean the degree to which a subject or other thing extends, and shall not simply mean “if”. The words “made available to the Investor” and words of similar import
refer to documents delivered in person or electronically to the Investor prior to the date hereof. All references to “$” mean the lawful currency of the United States of America. The definitions contained in this Agreement are
applicable to the singular as well as the plural forms of such terms and to the masculine as well as to the feminine and neuter genders of such term. Except as specifically stated herein, any agreement, instrument or statute defined or referred to
herein or in any agreement or instrument that is referred to herein means such agreement, instrument or statute as from time to time amended, modified or supplemented, including (in the case of agreements or instruments) by waiver or consent and (in
the case of statutes) by succession of comparable successor statutes and references to all attachments thereto and instruments incorporated therein. Except as otherwise specified herein, references to a Person are also to its successors and
permitted assigns. Each of the parties hereto has participated in the drafting and negotiation of this Agreement. If an ambiguity or question of intent or interpretation arises, this Agreement must be construed as if it is drafted by all the parties
and no presumption or burden of proof shall arise favoring or disfavoring any party by virtue of authorship of any of the provisions of this Agreement. 

SECTION 8.07. Severability. If any term or other provision of this Agreement is invalid, illegal or incapable of being
enforced because of any Law or public policy, all other conditions and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal substance of the Transactions is not affected in any manner
materially adverse to any party hereto. Upon such determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the
original intent of the parties as closely as possible in a mutually acceptable manner in order that the Transactions be consummated as originally contemplated to the greatest extent possible. 

SECTION 8.08. No Third-Party Beneficiaries. Except as provided in Section 7.05 or Section
5.03(c), this Agreement is for the sole benefit of the parties hereto and their permitted assigns and nothing expressed or referred to in this Agreement will be construed to give any Person, other than the parties to this Agreement and such
permitted assigns, any legal or equitable right, remedy or claim under or with respect to this Agreement or any provision of this Agreement, whether as third party beneficiary or otherwise. 

SECTION 8.09. Assignment. Neither this Agreement nor any of the rights, interests or obligations hereunder shall be assigned
by any of the parties hereto (whether by operation of Law or otherwise) without the prior written consent of the other parties, except that the Investors may assign their respective rights under this Agreement and the Related Agreements, in whole or
in part, to any of their respective Affiliates without the prior written consent of the Company; provided, that, such Investor will remain liable for all of its obligations under this Agreement. 

  
 47 

 SECTION 8.10. Acknowledgment of Securities Laws. Each Investor hereby
acknowledges that it is aware, and that it will advise its Affiliates and Representatives who are provided material non-public information concerning the Company or its securities, that the United States securities Laws prohibit any Person who has
received from an issuer material, non-public information from purchasing or selling securities of such issuer or from communication of such information to any other Person under circumstances in which it is reasonably foreseeable that such Person is
likely to purchase or sell such securities. 
 SECTION 8.11. Entire Agreement. This Agreement (including the Exhibits
hereto and the Company Disclosure Letter), together with the other Transaction Documents, constitutes the entire agreement, and supersedes all other prior agreements, understandings, representations and warranties, both written and oral, between the
parties, with respect to the subject matter hereof and thereof. 
 [Remainder of page intentionally left blank] 

  
 48 

 IN WITNESS WHEREOF, the parties hereto have executed this Investment Agreement as of the day and
year first above written. 
  

							
	CONNECTURE, INC.,
			
		 	By	 	 /s/ James P. Purko

		 		 	Name:	 	James P. Purko
		 		 	Title:	 	Chief Financial Officer

  
 [Signature page to
Investment Agreement] 

 IN WITNESS WHEREOF, the parties hereto have executed this Investment Agreement as of the day and
year first above written. 
  

							
	FP INVESTORS: 
	
	FRANCISCO PARTNERS IV, L.P.
	By:	 	FRANCISCO PARTNERS GP IV, L.P.
		 	its General Partner
		
	By:	 	FRANCISCO PARTNERS GP IV MANAGEMENT LIMITED
		 	its General Partner
			
		 	By:	 	 /s/ Ezra Perlman

		 		 	Name:	 	Ezra Perlman
		 		 	Title:	 	Co-President
	
	FRANCISCO PARTNERS IV-A, L.P.
	By:	 	FRANCISCO PARTNERS GP IV, L.P.
		 	its General Partner
		
	By:	 	FRANCISCO PARTNERS GP IV MANAGEMENT LIMITED
		 	its General Partner
			
		 	By:	 	 /s/ Ezra Perlman

		 		 	Name:	 	Ezra Perlman
		 		 	Title:	 	Co-President

  
 [Signature page to
Investment Agreement] 

 IN WITNESS WHEREOF, the parties hereto have executed this Investment Agreement as of the day and
year first above written. 
  

							
	CHRYSALIS VENTURES II, L.P.
	
	By: CHRYSALIS PARTNERS II, LLC, its general partner
			
		 	By	 	 /s/ David A. Jones, Jr.

		 		 	Name:	 	David A. Jones, Jr.
		 		 	Title:	 	Member

  
 [Signature page to
Investment Agreement] 

 EXHIBITS 
  

			
	EXHIBIT A	  	FORM OF CERTIFICATE OF DESIGNATIONS*
		
	EXHIBIT B	  	FORM OF INVESTOR RIGHTS AGREEMENT*

  

	*	Filed separatelyEX-10.2

 Exhibit 10.2 

VOTING AGREEMENT 
 This
Voting Agreement (this “Agreement”), dated as of March 11, 2016 between the undersigned stockholder (“Stockholder”) of Connecture, Inc., a Delaware corporation (the “Company”), and Francisco
Partners IV, L.P., a Delaware limited partnership (“Investor”). 
 WHEREAS, concurrently with or following the execution of
this Agreement, the Company, Investor and other investor parties thereto, have entered, or will enter, into an Investment Agreement (as the same may be amended from time to time, the “Investment Agreement”), providing for, among
other things, an equity financing transaction (the “Financing”); and 
 WHEREAS, to induce Investor to enter into the
Investment Agreement, Stockholder is willing to make certain representations, warranties, covenants and agreements with respect to the shares of common stock, par value $0.001 per share, of the Company (“Company Common Stock”)
beneficially owned by Stockholder and set forth below Stockholder’s signature on the signature page hereto (the “Original Shares” and, together with any additional shares of Company Common Stock pursuant to Section 6 hereof,
the “Shares”). 
 NOW, THEREFORE, in consideration of the premises and for other good and valuable consideration, the
receipt, sufficiency and adequacy of which are hereby acknowledged, the parties hereto agree as follows: 
 1. Definitions. For purposes of this
Agreement, capitalized terms used and not defined herein shall have the respective meanings ascribed to them in the Investment Agreement. 
 2.
Representations of Stockholder. Stockholder represents and warrants to Investor that: 
 (a) (i) Stockholder owns beneficially
(as such term is defined in Rule 13d-3 under the Exchange Act all of the Original Shares free and clear of all Liens, and (ii) except pursuant hereto, there are no options, warrants or other rights, agreements, arrangements or commitments of any
character to which Stockholder is a party relating to the pledge, disposition or voting of any of the Original Shares and there are no voting trusts or voting agreements with respect to the Original Shares. 

(b) Stockholder does not beneficially own any shares of Company Common Stock or any security exercisable for or convertible into shares of
Company Common Stock other than the Original Shares as set forth on the signature page of this Agreement. 
 (c) Stockholder has full power
and authority to enter into, execute and deliver this Agreement and to perform fully Stockholder’s obligations hereunder. This Agreement has been duly and validly executed and delivered by Stockholder and constitutes the legal, valid and
binding obligation of Stockholder, enforceable against Stockholder in accordance with its terms. 

 (d) None of the execution and delivery of this Agreement by Stockholder, the consummation by
Stockholder of the transactions contemplated hereby or compliance by Stockholder with any of the provisions hereof will conflict with or result in a breach, or constitute a default (with or without notice of lapse of time or both) under any
provision of, any trust agreement, loan or credit agreement, note, bond, mortgage, indenture, lease or other agreement, instrument or Law applicable to Stockholder or to Stockholder’s property or assets. 

(e) No consent, approval or authorization of, or designation, declaration or filing with, any Governmental Entity or other Person on the part
of Stockholder is required in connection with the valid execution and delivery of this Agreement. 
 3. Agreement to Vote Shares. 

(a) Stockholder agrees during the term of this Agreement to vote the Shares, and to cause any holder of record of Shares to vote: (i) in favor
of the Financing and the Investment Agreement, at every meeting of the stockholders of the Company at which such matters are considered and at every adjournment or postponement thereof; (ii) against (1) any Alternative Transaction, (2) any action,
proposal, transaction or agreement which could reasonably be expected to result in a breach of any covenant, representation or warranty or any other obligation or agreement of the Company under the Investment Agreement or of Stockholder under this
Agreement and (3) any action, proposal, transaction or agreement that could reasonably be expected to impede, interfere with, delay, discourage, adversely affect or inhibit the timely consummation of the Financing or the fulfillment of
Investor’s or the Company’s conditions under the Investment Agreement or change in any manner the voting rights of any class of shares of the Company (including any amendments to the Certificate of Incorporation or Bylaws. 

(b) Stockholder hereby appoints Investor and any designee of Investor, and each of them individually, its proxies and attorneys-in-fact, with
full power of substitution and resubstitution, to vote during the term of this Agreement with respect to the Shares in accordance with Section 3(a). This proxy and power of attorney is given to secure the performance of the duties of Stockholder
under this Agreement. Stockholder shall take such further action or execute such other instruments as may be necessary to effectuate the intent of this proxy. This proxy and power of attorney granted by Stockholder shall be irrevocable during the
term of this Agreement, shall be deemed to be coupled with an interest sufficient in law to support an irrevocable proxy and shall revoke any and all prior proxies granted by Stockholder with respect to the Shares. The power of attorney granted by
Stockholder herein is a durable power of attorney and shall survive the dissolution, bankruptcy, death or incapacity of Stockholder. The proxy and power of attorney granted hereunder shall terminate upon the termination of this Agreement. 

4. Covenants. 

  
 2 

 (a) Stockholder agrees that Stockholder will not, and will not permit any entity under
Stockholder’s control to, deposit any of the Shares in a voting trust, grant any proxies with respect to the Shares or subject any of the Shares to any arrangement with respect to the voting of the Shares other than agreements entered into with
Investor. 
 (b) Stockholder agrees that during the term of this Agreement, Stockholder will not, directly or indirectly, transfer, sell,
offer, exchange, assign, pledge or otherwise dispose of or encumber (“Transfer”) any of the Shares or enter into any contract, option or other agreement with respect to, or consent to, a Transfer of, any of the Shares or
Stockholder’s voting or economic interest therein. Any attempted Transfer of Shares or any interest therein in violation of this Section 4(b) shall be null and void. This Section 4(b) shall not prohibit a Transfer of the Shares by Stockholder
to an Affiliate of Stockholder; provided, that a Transfer referred to in this sentence shall be permitted only if, as a precondition to such Transfer, the transferee agrees in a writing, reasonably satisfactory in form and substance to Investor, to
be bound by all of the terms of this Agreement. 
 (c) Stockholder agrees that all shares of Company Common Stock that Stockholder
purchases, acquires the right to vote or otherwise acquires beneficial ownership (as defined in Rule 13d-3 under the Exchange Act) of after the execution of this Agreement shall be subject to the terms of this Agreement and shall constitute Shares
for all purposes of this Agreement. 
 5. Termination. This Agreement shall terminate upon the earliest to occur of (i) the Closing and (ii) the
date on which the Investment Agreement is terminated in accordance with its terms. 
 6. No Agreement as Director or Officer. Stockholder makes no
agreement or understanding in this Agreement in Stockholder’s capacity as a designator, employer or affiliate of any director or officer of the Company or any of its subsidiaries (if Stockholder’s designee, employee or affiliate holds such
office), and nothing in this Agreement: (a) will limit or affect any actions or omissions taken by any designee, employee or affiliate of Stockholder as such a director or officer, including in exercising rights under the Investment Agreement, and
no such actions or omissions shall be deemed a breach of this Agreement or (b) will be construed to prohibit, limit or restrict any designee, employee or affiliate of Stockholder from exercising his or her fiduciary duties as an officer or director
to the Company or its stockholders. 
 7. Miscellaneous. 

(a) This Agreement shall be governed by and construed in accordance with the internal laws of the State of Delaware applicable to agreements
made and to be performed entirely within such state, without regard to the conflicts of law principles of such state. 
 (b) The parties
hereto acknowledge and agree that irreparable damage would occur in the event that any of the provisions of this Agreement were not performed in accordance with their specific terms or were otherwise breached. It is accordingly agreed that the
parties hereto shall be entitled to an injunction or injunctions to prevent breaches or threatened breaches of this 

  
 3 

 
Agreement and to enforce specifically the terms and provisions of this Agreement in any court of competent jurisdiction, in each case without proof of damages or otherwise (and each party hereto
hereby waives any requirement for the securing or posting of any bond in connection with such remedy), this being in addition to any other remedy to which they are entitled at law or in equity. The parties hereto agree not to assert that a remedy of
specific enforcement is unenforceable, invalid, contrary to law or inequitable for any reason, nor to assert that a remedy of monetary damages would provide an adequate remedy. 

(c) Each of the parties hereto irrevocably and unconditionally submits to the exclusive jurisdiction of the Chancery Court of the State of
Delaware (or, if the Chancery Court of the State of Delaware declines to accept jurisdiction, any state or federal court within the State of Delaware), for the purposes of any Action or other proceeding arising out of this Agreement and the rights
and obligations arising hereunder, and irrevocably and unconditionally waives any objection to the laying of venue of any such Action or proceeding in any such court, and further irrevocably and unconditionally waives and agrees not to plead or
claim in any such court that any such Action or proceeding has been brought in an inconvenient forum. Each party hereto agrees that service of any process, summons, notice or document by registered mail to such party’s respective address set
forth on the signature pages hereto shall be effective service of process for any such Action or proceeding. 
 (d) EACH PARTY HERETO HEREBY
WAIVES, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY ACTION, CLAIM OR OTHER PROCEEDING DIRECTLY OR INDIRECTLY ARISING OUT OF, UNDER OR IN CONNECTION WITH THIS AGREEMENT. EACH PARTY
HERETO (i) CERTIFIES THAT NO REPRESENTATIVE OF ANY OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT, IN THE EVENT OF ANY ACTION, CLAIM OR OTHER PROCEEDING, SEEK TO ENFORCE THE FOREGOING WAIVER AND (ii)
ACKNOWLEDGES THAT IT AND THE OTHER PARTIES HERETO HAVE BEEN INDUCED TO ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION 7(d). 

(e) This Agreement may be executed in two or more identical counterparts (including by facsimile or electronic transmission), each of which
shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument, and shall become effective when one or more counterparts have been signed by each of the parties hereto and delivered (by facsimile,
electronic transmission or otherwise) to the other parties. 
 (f) Each party hereto shall execute and deliver such additional documents as
may be necessary or desirable to effect the transactions contemplated by this Agreement. 
 (g) This Agreement supersedes all prior
agreements, written or oral, between the parties hereto with respect to the subject matter hereof and contains the entire agreement between the parties with respect to the subject matter hereof. This Agreement may not be amended or

  
 4 

 
supplemented, and no provisions hereof may be modified or waived, except by an instrument in writing signed by both of the parties hereto. No waiver of any provisions hereof by either party shall
be deemed a waiver of any other provisions hereof by such party, nor shall any such waiver be deemed a continuing waiver of any provision hereof by such party. 

(h) All Section headings herein are for convenience of reference only and are not part of this Agreement, and no construction or reference
shall be derived therefrom. 
 (i) The obligations of Stockholder set forth in this Agreement shall not be effective or binding upon
Stockholder until after such time as the Investment Agreement is executed and delivered by the Company and Investor, and the parties hereto agree that there is not and has not been any other agreement, arrangement or understanding between the
parties hereto with respect to the matters set forth herein. 
 (j) Neither party to this Agreement may assign any of its rights or
obligations under this Agreement without the prior written consent of the other party hereto, except that Investor may assign, in its sole discretion, all or any of its rights, interests and obligations hereunder to any of its Affiliates. Any
assignment contrary to the provisions of this Section 7(j) shall be null and void. 
 [SIGNATURE PAGE FOLLOWS] 

  
 5 

 IN WITNESS WHEREOF, the parties hereto have executed and delivered this Agreement as of the date first written
above. 
  

			
	INVESTOR:
	
	FRANCISCO PARTNERS IV, L.P.
		
	By:	 	FRANCISCO PARTNERS GP IV, L.P. 
		 	its General Partner
		
	By:	 	FRANCISCO PARTNERS GP IV
		 	MANAGEMENT LIMITED
		 	its General Partner
		
	By:	 	   /s/ Ezra Perlman

	Name: Ezra Perlman
	Title: Co-President

 [SIGNATURE PAGE TO VOTING AGREEMENT] 

 
			
	STOCKHOLDER:
	
	CHRYSALIS VENTURES II, L.P.
		
	By:	 	CHRYSALIS PARTNERS II, LLC,
	its general partner
		
	By	 	   /s/ David A. Jones, Jr.

	Name: David A. Jones, Jr.
	Title: Member
	
	Number of Shares of Company Common
	Stock Beneficially Owned as of the Date
	of this Agreement: 4,007,162
	
	Street Address: 101 South Fifth Street,
	Suite 1650
	City/State/Zip Code: Louisville, KY 40202

 [SIGNATURE PAGE TO VOTING AGREEMENT]

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