Document:

centale8k042508ex10-b.htm

    
      

      

    

    CONSULTING
AGREEMENT

    

    THIS CONSULTING AGREEMENT
(this “Agreement”) is
entered into and is effective as of April 25, 2008 by and between Centale, Inc./NexxNow, Inc.,
with a principal place of business at 37 Hamburg Street, East Aurora, NY 14052,
(“Company”) and
Market Vision Consulting,
Inc., with principal offices at 37 Hamburg Street, East Aurora, NY 14052
(“Consultant”)
..

    

    R E C I T A L S:

    

    A.        Consultant
maintains a database of brokers representing investors interested in owning
stock in companies such as the Company and employs a stock profiler team which
regularly communicates with such brokers.

    

    B.        Company
wishes to promote itself through Consultant’s efforts in the brokerage community
in order to gain as much exposure as possible for Company.

    

    T E R M S:

    

    NOW THEREFORE, in
consideration of the mutual premises and covenants contained herein, and other
good and valuable consideration, the receipt, sufficiency and adequacy of which
is hereby acknowledged, the parties agree as follows:

    

    1.00           Services to be Performed by
Consultant

    

    
      	
               
      

            	
              1.01

            	
              Consultant
      shall access its database of brokers, who may be interested in the
      Company, and shall utilize a profiler team in
      order to contact brokers interested in recommending Company to their
      investor clients. Consultant’s profilers will continue to “cold call” on a
      regular basis, which will continually add new brokers to the
      database.

            

    

    

    
      	
               
      

            	
              1.02

            	
              Consultant
      shall diligently market and promote Company to brokers and other
      investors, advisors, counselors, trustees, agents and other individuals
      and entities whom Consultant is legally permitted to
      contact.  Consultant will train new profilers to promote the
      Company.  Company understands and agrees that Consultant’s
      database constitutes proprietary information owned by
      Consultant.

            

    

    

    
      	
               
      

            	
              1.03

            	
              Consultant
      shall provide investor lead management services normal and customary in
      the industry.  Consultant will handle investor and broker
      inquiries (including with the proper disclosures and disclaimers) in a
      professional manner.

            

    

    

    
      	
               
      

            	
              1.04

            	
              Consultant
      shall organize, initiate, manage and facilitate broker/investor conference
      telephone calls at the request of the Company and other presentations
      mutually agreeable to Company and Consultant.  Expenses for
      broker/investor conference calls and other presentations are to be paid by
      the Consultant, and must be pre-approved by the
  Company.

            

    

    

    
      
         

      

      
        1

        
          

        

      

      
         

      

    

    
      	
               
      

            	
              1.05

            	
              Consultant
      may review and monitor Company’s stockholder base and all transfer agent
      and DTC reports, and analyze, present to, and discuss with Company the
      results and implications of such reports.  Company agrees to
      provide Consultant with all DTC reports on a weekly basis and a NOBO list
      on a monthly basis.

            

    

    

    
      	
               
      

            	
              1.06

            	
              Consultant
      shall provide a DTC analysis upon request by the
  Company.

            

    

    

    
      	
               
      

            	
              1.07

            	
              Company
      will be permitted to visit Consultant’s facility on a regular basis and
      will have the ability to talk in person with Consultant’s employees
      regarding their progress during the campaign.  Consultant’s
      employees will be allowed to contact Company’s management for weekly
      conference calls and Company will be permitted to communicate with
      Consultant’s management with updated emails on a regular
      basis.  However, Company represents and warrants it will not
      discuss any information that may be considered to be “insider information”
      with any employee of Consultant other than upper management and said
      discussions and all communication will be solely on a need to know
      basis.

            

    

    

    
      	
               
      

            	
              1.08

            	
              In
      addition to the services identified in Section 1.01 to 1.06 above, at the
      direction of the Company, Consultant has agreed to provide the services
      described in Exhibit “A”.

            

    

    

    
      	
               
      

            	
              1.09

            	
              It
      is acknowledged and agreed by the Company that Consultant carried neither
      professional licenses nor memberships in any self-regulatory
      organizations.  It is further acknowledged and agreed by the
      Company that Consultant is not rendering legal advice or performing
      accounting services and is not acting and shall not act as an investment
      advisor or broker/dealer within the meaning of any applicable state of
      federal securities law.

            

    

    

    
      	
               
      

            	
              1.10

            	
              Consultant
      may use all of Company’s Intellectual Property necessary for Consultant to
      provide the Services, including but not limited to using Company’s name,
      logo and trademarks on any web site maintained by Consultant or in any
      promotional materials created in providing Services.  Company
      will not link any other web site to a web site maintained by Consultant
      without the prior written consent of Consultant.  Except as
      expressly granted hereby, this Agreement does not give either party any
      right, title or interest in or to the Intellectual Property of the other
      party.  After this Agreement has been terminated, all right,
      title and interest in and to each party’s Intellectual Property shall be
      held solely by that party.

            

    

    

    
      	
               
      

            	
              1.11

            	
              Company
      acknowledges that Consultant can make no guarantees as to the share price
      or volume of the Company common stock due to unknown factors and
      unpredictable market
conditions. 

            

    

    

    
      	
               
      

            	
              1.12

            	
              Consultant
      representative will have the ability to attend Company Board meetings and
      speak on the record in an advisor
capacity.

            

    

    

    

    
      	
              2.00

            	
              Terms &
      Fees

            

    

    

    
      	
               
      

            	
              2.01

            	
              The
      term of this Agreement shall commence upon execution and shall expire two
      years from that date.  After the Initial Term, this Agreement
      shall automatically renew for consecutive six (6) month terms (the
      “Renewal Period”).

            

    

    

    
      	
               
      

            	
              Prior
      to April 30, 2010, this Agreement may be terminated as
      follows:

            

    

    
      	
               
      

            	
              (a)

            	
              By
      Consultant upon ten days written notice to the
  Company;

            

    

    

    
      	
               
      

            	
              (b)

            	
              By
      the Company for Cause. As used herein, the term "Cause" shall mean only
      the following:  (A) conviction during the Term of a crime
      involving moral turpitude, or (B) material, willful or gross misconduct by
      Consultant in the performance of its duties
  hereunder.

            

    

    

    
      	
               
      

            	
              2.02

            	
              As
      compensation for Consultant’s services required hereunder, Consultant
      shall be entitled to receive:

            

    

    
      	
               
      

            	
              (a)

            	
              Compensation:  On
      a monthly basis thereafter Consultant shall be entitled to receive Twelve
      Thousand Five Hundred ($12,500) U.S. Dollars per month in cash and an
      additional Fifty Thousand ($50,000) U.S. Dollars in common stock per month
      due the 1st
      of each month.  The value of the common stock delivered will be
      based upon the average closing bid price for the last five trading days of
      the preceding month.  In the event that stock based compensation
      would cause Market Vision Consulting, Inc. or any of its affiliates to own
      more than 9.9%) of the outstanding shares of the Company, then shares will
      be issued up to that limit and any unissued shares will be issued on a
      future payment date when issuance would not cause the maximum to be
      exceeded.

            

    

    

    
      	
               
      

            	
              (c)

            	
              Registration:
      Company agrees to register the common stock issued for compensation in the
      name of “Market Vision Consulting, Inc.” in an effective registration with
      the SEC within 30 days of the date of this Agreement, which shall become
      effective within sixty (60) days after the date of such filing
      date.  However, Consultant acknowledges that the Company cannot
      guarantee the exact date on which SEC shall declare the
      effective.

            

    

    

    
      	
               
      

            	
              (d)

            	
              All
      services identified in Section 1.01 through and including 1.06 shall
      commence upon the effective Date of the SB-2 registration and the issuance
      and receipt by Consultant of common stock in the Company.  All
      other services will be provided from the date of
  execution.

            

    

    

    
      
         

      

      
        2

        
          

        

      

      
         

      

    

    
      	
               
      

            	
              2.03

            	
              Escrow Account:
      Company agrees to deposit shares of common stock equal to the total
      contract value in an escrow account with an escrow agent of the
      Consultant’s choice, upon the signing of this Agreement.  Escrow
      agent will distribute the shares to the Consultant as and when earned
      pursuant to Section 2.02(b) hereof.  After expiration of this
      Agreement any shares of common stock remaining in escrow will be returned
      to the Company.

            

    

    

    
      	
              3.00

            	
              Representations

            

    

    

    Company
represents and warrants that it is in compliance with all required filings and
regulations of FINRA, the SEC and/or any other governmental agencies, and that
the Company’s stock is not suspended from trading for any reason
whatsoever.  Company further represents and warrants that during the
term of this agreement, it will continue to file all required reports with the
SEC, FINRA and/or any other governmental agencies and will continue to adhere to
SEC, FINRA, and/or any other governmental agency’s requirements, and that it
will take whatever steps are deemed necessary to keep its shares listed and
“fully reporting.”  The Company’s failure to comply with the
provisions of this paragraph shall constitute a material breach of the parties’
agreement.  Since Consultant has agreed to accept payment for
services, in part, in the form of shares of the Company, the Company agrees that
the value of the shares at the time of this agreement will be adversely affected
and impacted if the promotion of the Company to the financial community and
others is suspended due to a breach of the representations and warranties
contained herein.  Further, in the event of a breach of the
representations and warranties contained herein the Company agrees to continue
to make any payments due and the Company agrees to pay Consultant one and one
half (11⁄2) times the cash value for any shares Consultant holds or is due and
payable (as part of its compensation for this agreement) at the time of the
Company’s breach of this paragraph.  This “make whole payment” shall
be made within five (5) business days of the date of the breach.

    

    Company
understands that the FINRA and SEC require that all press releases be based on
fact. Therefore, Company represents and warrants that it will maintain a filing
of all press releases with the necessary supporting documentation verifying the
contents of the press release. Company will keep back up to every press
release.

    

    

    
      	
               
      

            	
              3.01

            	
              Representations and
      Warranties of Company.  Company represents, warrants and
      agrees:

            

    

    

    
      	
               
      

            	
              a.

            	
              Company
      has the legal capacity and authority to execute, deliver and perform its
      obligations under this Agreement.  This Agreement has been duly
      authorized, executed and delivered by Company and is its legal, valid and
      binding agreement, enforceable against Company in accordance with its
      terms.  Company’s execution of this Agreement and the
      performance of its obligations hereunder do not conflict with or violate
      the governing documents of Company or any of its affiliates or any
      obligations of Company or any of its affiliates, whether arising by
      contract, operation of law or
otherwise.

            

    

    

    
      
         

      

      
        3

        
          

        

      

      
         

      

    

    
      	
               
      

            	
              b.

            	
              There
      is not pending or threatened any action, suit or proceeding before or by
      any court or other governmental body or regulatory authority to which
      Company or any of its employees or affiliates is or may be a party or any
      of its properties is or may be subject, and no event has occurred that
      might affect Company’s ability to execute, deliver and perform its
      obligations under this Agreement.  Without limiting the
      foregoing, none of Company and Company’s employees and
      affiliates

            

    

    

    
      	
               
      

            	
              i.

            	
              is
      subject to an order of the U.S. Securities and Exchange Commission (the
      “SEC”) or any other securities regulatory authority relating
      to,

            

    

    

    
      	
               
      

            	
              ii.

            	
              has
      been convicted of any felony or misdemeanor
  involving,

            

    

    

    
      	
               
      

            	
              iii.

            	
              has
      been found by the SEC or any other securities regulatory authority to have
      engaged in, or has been convicted of engaging in,
  or

            

    

    

    
      	
               
      

            	
              iv.

            	
              has
      been found liable in any civil proceeding with respect to, a violation of
      any federal securities law or any securities law of any other
      jurisdiction, or the rules or regulations there under, or aiding,
      abetting, counseling, commanding, inducing or procuring such a violation
      by another person.

            

    

    

    
      	
               
      

            	
              c.

            	
              All
      offers and sales of securities issued by Company, if any, have complied
      and will comply with the securities and other laws, and the rules and
      regulations there under, of each jurisdiction in which any such offer or
      sale was or is made.  Without limiting the foregoing, Company
      has timely filed all documents with the SEC (the “SEC
      Reports”).  The SEC Reports comply in all respects with the
      requirements of the Securities Act of 1933, as amended, and the Securities
      Exchange Act of 1934, as amended, and the rules and regulations there
      under.  None of the SEC Reports contains any untrue statement of
      a material fact or omits to state a material fact required to be stated
      therein or necessary to make the statements therein, in light of the
      circumstances under which they were made, not
      misleading.  Company’s financial statements included in the SEC
      Reports comply in all respects with applicable accounting requirements and
      the published rules and regulations of the SEC, have been prepared in
      accordance with generally accepted accounting principles (except, in the
      case of un-audited statements, as permitted by Regulations S-X) applied on
      a consistent basis (except as may be indicated in the notes thereto), and
      fairly present Company’s financial position as of the dates thereof and
      the results of its operations and cash flows for the periods then ended
      (subject, in the case of un-audited statements, to normal year-end audit
      adjustments).

            

    

    

    
      
         

      

      
        4

        
          

        

      

      
         

      

    

    
      	
               
      

            	
              d.

            	
              All
      information, documents and other materials provided by the Company to
      Consultant in connection with the Services (the “Information”) are
      accurate, complete, true and correct, and no such information, documents
      or other material contains any untrue statement of a material fact or
      omits to state the statements therein, in light of the circumstances under
      which they are made, not
misleading.

            

    

    

    
      	
               
      

            	
              e.

            	
              Company
      owns, or has the contractual right to use, all intellectual property it
      uses in its business, including, without limitation, all trade secrets,
      licenses, trademarks, service marks, trade names, logos, brands,
      copyrights, patents, franchises, proprietary technology, domain names and
      permits (collectively, “Intellectual Property”).  Neither
      Company nor any of its employees or affiliates is in breach of any license
      or agreement between Company and any third party with respect to Company’s
      Intellectual Property and neither Company nor any of its employees or
      affiliates has infringed or is infringing on any Intellectual Property of
      another party.

            

    

    

    
      	
               
      

            	
              f.

            	
              The
      foregoing representations and warranties shall continue during the term of
      this Agreement and if any event occurs that could make any of the
      foregoing incomplete or inaccurate; such event shall be deemed to be a
      material breach by Company of this Agreement and Company immediately shall
      notify Consultant of such event.

            

    

    

    
      	
               
      

            	
              3.02

            	
              Representations and
      Warranties of Consultant:  Consultant represents and
      warrants to Company and agrees with Company
  that:

            

    

    

    
      	
               
      

            	
              a.

            	
              Consultant
      has the legal capacity and authority to execute, deliver and perform its
      obligations under this Agreement.  This Agreement has been duly
      authorized, executed and delivered by Consultant and is its legal, valid
      and binding Agreement, enforceable against Consultant in accordance with
      its terms.  Consultant’s execution of this Agreement and the
      performance of its obligations hereunder do not conflict with or violate
      Consultant’s governing documents or any obligations by which Consultant is
      bound, whether arising by contract, operation of law or
      otherwise.

            

    

    

    
      
         

      

      
        5

        
          

        

      

      
         

      

    

    
      	
               
      

            	
              b.

            	
              Consultant
      is authorized to conduct business under the laws of each jurisdiction
      where it is required to be so authorized, and shall maintain such
      authorizations during the term of this Agreement if required by applicable
      law to do so to provide the Services to Company.  Consultant
      shall provide the Services in compliance with all applicable laws and
      regulations.

            

    

    

    
      	
              4.00

            	
              Miscellaneous
      Terms

            

    

    

    
      	
               
      

            	
              4.01

            	
              Anti-dilution
      Notification Clause. The company must notify the Consultant in
      writing at least 30 days prior to any new shares being added to the
      Company’s outstanding share total; including notifying the Consultant if
      any new shares are being added to the company’s float. Officers of the
      company must notify the Consultant of any transactions regarding the
      company’s security. If company violates the anti-dilution clause, then
      company must pay Consultant 1.5 times the cash value for any shares the
      Consultant holds as part of its compensation for this
      agreement.

            

    

    

    
      	
               
      

            	
              4.02

            	
              Successors. The provisions of
      this Agreement shall be deemed to obligate, extend to and inure to the
      benefit of the successors, assigns, transferees, grantees, and indemnities
      of each of the parties to this
Agreement.

            

    

    

    
      	
               
      

            	
              4.03

            	
              Governing
      Law.  This Agreement and the interpretation and
      enforcement of the terms of this Agreement shall be governed under and
      subject to the laws of the State of New
York.

            

    

    

    
      	
               
      

            	
              4.04

            	
              Jurisdiction.  Jurisdiction
      for court action, court and authorities in the State of New York or the
      Federal District Court having venue for the State of New York should have
      jurisdiction over all controversies that may arise with respect to this
      agreement. Company hereby waives any other venue to which it might be
      entitled to by virtue of domicile or otherwise and expressly consents and
      acknowledges that the courts and authorities in the State of New York
      shall have jurisdiction.

            

    

    

    
      	
               
      

            	
              4.05

            	
              Integration.  This
      Agreement, after full execution, acknowledgment and delivery, memorializes
      and constitutes the entire agreement and understanding between the parties
      and supersedes and replaces all prior negotiations and agreements of the
      parties, whether written or unwritten. Each of the parties to this
      Agreement acknowledges that no other party, nor any agent or attorney of
      any other party has made any promises, representations, or warranty
      whatsoever, express or implied, which is not expressly contained in this
      Agreement; and each party further acknowledges that he or it has not
      executed this Agreement in reliance upon any belief as to any fact not
      expressly recited herein above.

            

    

    

    
      
         

      

      
        6

        
          

        

      

      
         

      

    

    
      	
               
      

            	
              4.06

            	
              Attorneys
      Fees. In the event of a
      dispute between the parties concerning the enforcement or interpretation
      of this Agreement, the prevailing party in such dispute, whether by legal
      proceedings or otherwise, shall be reimbursed immediately for the
      reasonably incurred attorneys' fees and other costs and expenses by the
      other parties to the dispute.

            

    

    

    
      	
               
      

            	
              4.07

            	
              Context.  Wherever the
      context so requires, the singular number shall include the plural and the
      plural shall include the singular.

            

    

    

    
      	
               
      

            	
              4.08

            	
              Captions. The
      captions by which the sections and subsections of this Agreement are
      identified are for convenience only, and shall have no effect whatsoever
      upon its interpretation.

            

    

    

    
      	
               
      

            	
              4.09

            	
              Severance.  If
      any provision of this Agreement is held to be illegal or invalid by a
      court of competent jurisdiction, such provision shall be deemed to be
      severed and deleted and neither such provision, nor its severance and
      deletion, shall affect the validity of the remaining
      provisions.

            

    

    

    
      	
               
      

            	
              4.10

            	
              Counterparts.  This
      Agreement may be executed in any number of counterparts, each of which
      shall be deemed an original and, when taken together shall constitute one
      and the same instrument.

            

    

    

    
      	
               
      

            	
              4.11

            	
              Expenses Associated
      With This Agreement.  Each of the
      parties hereto agrees to bear its own costs, attorney's fees and related
      expenses associated with this
Agreement.

            

    

    

    
      	
               
      

            	
              4.12

            	
              Assignability.  Consultant
      reserves the right to assign all or any portion of its rights under this
      agreement.

            

    

    

    
      	
               
      

            	
              4.13

            	
              Authority to
      Bind.  A responsible officer of each party has read and
      understands the contents of this Agreement and is empowered and duly
      authorized on behalf of that party to execute
  it.

            

    

    

    
      	
               
      

            	
              4.14

            	
              Continuing
      Obligations:  Both Company and Consultant shall hereafter
      execute all documents and do all acts reasonably necessary to effect the
      provisions of this Agreement.

            

    

    

    
      
         

      

      
        7

        
          

        

      

      
         

      

    

    
      	
               
      

            	
              4.15

            	
              Reversion of
      Payment: If at any time, Company shall be in default of the payment
      provisions of this contract for a period greater than seven (7) days, then
      the Consultant shall no longer be obligated to accept payment in the form
      of free trading shares of stock and the balance due, and any payments due
      thereafter, shall be paid only in cash, certified check, cashiers check or
      money order, unless Company is advised otherwise by Consultant in
      writing.  Further, if at any time, Company shall be in default
      of the payment provisions of this contract for a period greater than five
      (5) days, all services provided by Consultant under this Agreement shall
      be suspended until such time as payment in full of any outstanding balance
      is made and services under the Agreement shall be reinstated on the day
      after the day on which payment is received.  Consultant reserves
      the right, at Consultant’s sole option, to submit and assign any
      outstanding balance to an independent third party for the purpose of
      collecting any outstanding balance owed
  Consultant.

            

    

    

    
      	
               
      

            	
              4.16

            	
              Claims, Actions or
      Proceedings relating to the issuance of Stock compensation: In the
      event that Company compensates Consultant with stock, then Company agrees
      to indemnify and hold harmless the Consultant from any action, claim or
      proceeding resulting from the issuance of the shares.  Said
      indemnification shall include all fees and costs including reasonable
      attorney’s fees which the Consultant may incur.  Consultant
      shall have the right to designate its own counsel for representation
      arising out of any indemnification and the costs thereof shall be borne by
      the Company.

            

    

    

    
      	
               
      

            	
              4.17

            	
              Notices:  All
      notices must be in writing and sent to the appropriate address listed
      above, or to such other address as either party may designate in writing,
      by first class mail and either certified mail return receipt requested or
      overnight courier service.  In the case of certified mail notice
      shall be deemed given as of the date of deposit with the United States
      Postal Service, and in case of overnight courier service notice shall be
      deemed given as of the date of deposit with such overnight courier
      service.

            

    

    

    
      	
               
      

            	
              4.18

            	
              Confidentiality:
      Both Consultant and Company agree that it will not at any time, or in any
      fashion or manner divulge, disclose or otherwise communicate to any person
      or corporation, in any manner whatsoever, any information of any kind,
      nature, or description concerning any matters affecting or relating to the
      business of each others company.  This includes its method of
      operation, or its plans, its processes, or other data of any kind or
      nature that they know, or should have known, is confidential and not
      already information that resides in the public domain.  Both the
      Consultant and Company expressly agree that confidentiality of these
      matters is extremely important and gravely affect the successful conduct
      of business of each company, and its goodwill, and that any breach of the
      terms of this section is a material breach of this
      Agreement.  The provisions of this section shall survive
      termination of the Agreement.

            

    

    

    
      
         

      

      
        8

        
          

        

      

      
         

      

    

    
      	
              5.00

            	
              Conflicts of
      Interest

            

    

    

    
      	
               
      

            	
              5.01

            	
              Consultant
      and other Consultant divisions and associates provide services similar to
      the Services, as well as other services, to other Companies, including
      Company’s competitors.  This creates conflicts of interest over
      Consultant’s time devoted to providing the Services and providing services
      to other Companies.  Consultant will attempt to resolve all such
      conflicts in a manner that is generally fair to all of its
      Companies.

            

    

    

    
      	
               
      

            	
              5.02

            	
              Affiliates
      of Consultant are in the business of making investments and providing
      investment advice.  The Affiliates may purchase or sell
      securities of Company.  Consultant and the Affiliates shall not
      be liable to Company or its shareholders, employees, officers, directors
      or affiliates, or any other party, for any direct, indirect,
      consequential, incidental, special or punitive
  damages.

            

    

    

    
      	
               
      

            	
              5.03

            	
              Certain
      Circumstances: Consultant assumes no responsibility for any occurrences
      beyond Consultant’s control.

            

    

    

    
      	
              6.00

            	
              Disclaimer of
      Responsibility for Acts of the
Company

            

    

    

    In no
event shall Consultant be authorized or required by this Agreement to represent
or make management decisions for the Company.  Consultant shall, under
no circumstances, be made liable for any expense incurred or loss suffered by
the Company as a consequence of such decisions by the Company or any affiliates
or subsidiaries of the Company as a result of services performed by Consultant
hereunder.  CONSULTANT DISCLAIMS ANY AND ALL WARRANTIES RESPECTING THE
SERVICES AND ACTIVITIES, INCLUDING ALL IMPLIED WARRANTIES OF NON-INFRINGEMENT,
MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.  IN NO EVENT
SHALL CONSULTANT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, OR CONSEQUENTIAL
DAMAGES ARISING OUT OF OR OTHERWISE RELATING TO THE SERVICES TO BE PROVIDED
UNDER THIS AGREEMENT, HOWEVER CAUSED, EVEN IF CONSULTANT HAS BEEN ADVISED OF THE
POSSIBILITY OF LIKLIHOOD OF SUCH DAMAGES.  IN NO EVENT SHALL
CONSULTANT’S LIABILITY FOR DAMAGES UNDER OR RELATING TO THIS AGREEMENT,
REGARDLESS OF HOW ARISING, EXCEED THE AMOUNT OF CASH COMPENSATION PAID TO
CONSULTANT HEREUNDER.

    

    
      
         

      

      
        9

        
          

        

      

      
         

      

    

    
      	
              7.00

            	
              Limitations on
      Liability

            

    

    

    The
obligations of Consultant under this Agreement are limited solely to furnishing
the Services to Company.  Consultant provides the Services without
warranty of any kind, either express or implied, including but not limited to
the implied warranties of merchantability and fitness for a particular purpose,
which Consultant disclaims.  Consultant does not guarantee or make any
representations or warranties regarding the results or benefits of the
Services.  Company is responsible for all information, including, but
not limited to, Company’s Intellectual Property, that is transmitted, published,
distributed, presented or otherwise disseminated in connection with or as a
result of the Services.  Consultant shall not be liable to Company or
any of its shareholders, employees, officers, directors or affiliates for any
direct, indirect, consequential, incidental, special or punitive damages,
including but not limited to lost profits, loss of opportunity and other damages
(collectively “Damages”).

    

    
      	
              8.00

            	
              Independent
      Contractor

            

    

    

    Consultant
is and will hereafter act as an independent contractor and not as an employee of
Company, and nothing in this Agreement may be interpreted or construed to create
any employment, partnership, joint venture or other relationship between
Consultant and Company.  Nothing contained herein shall be considered
to create an employer-employee relationship between the parties to this
Agreement.  The Company shall not make social security, workers’
compensation or unemployment insurance payments on behalf of
Consultant.  The parties hereto acknowledge and agree that Consultant
cannot guarantee the results of any of the services rendered or to be rendered
by Consultant.  Rather, Consultant shall conduct its operations and
provide its services in a professional manner and in accordance with good
industry practice.  Consultant will use its reasonable business
efforts in providing services to Company.

    

    
      	
              9.00

            	
              Enforceability of
      Agreement

            

    

    

    This
Agreement shall neither be deemed to be nor be enforceable until executed by
Consultant.  Further, should the parties fail to execute this
Agreement within thirty (30) days from the date of delivery of this Agreement,
then this Agreement and all the terms and conditions contained herein shall
become and be deemed null and void and neither party named herein shall be bound
hereby.  Consultant, without the consent of Company, shall have the
sole option to extend the time requirements set forth within this section 9.00,
and any request by Company to extend the time requirements set forth in section
9.00 must be approved by Consultant in writing.

    

    IN WITNESS WHEREOF, the
parties have executed this Agreement as of the date set forth
above.

     

    
      	 
      	
              Centale,
      Inc./NexxNow, Inc.

            
	 
      	 
      
	 
      	
              By:
      /s/ Paul
      Riley

            
	 
      	
              Paul
      Riley, President

            
	 
      	 
      
	 
      	 
      
	 
      	
              Market
      Vision Consulting, Inc.

            
	 
      	 
      
	 
      	
              By:
      /s/ Thaddeus A.
      Wier, Jr.

            
	 
      	
              Thaddeus
      Wier, CEO

            

    

    
      
         

      

      
        10

        
          

        

      

      
         

      

    

    E
X H I B I T A

    (MANAGEMENT
CONSULTING SERVICES)

    

    

    Upon the
request of the Company, Consultant has agreed to provide the services described
below under the terms and conditions set forth in this Agreement and the
Consultant will work closely with the Company to set priorities and objectives
to be accomplished during this engagement.

    

    
      	
               
      

            	
              A)

            	
              Assist
      in Defining Capital needs and Sources and Uses of
  Funds.

            

    

     

    
      	
               
      

            	
              B)

            	
              Work
      closely with Client to develop a Business
Plan

            

    

     

    
      	
               
      

            	
              C)

            	
              Assist
      Client’s Attorney in drafting a Private Placement Memorandum and
      Subscription.

            

    

     

    
      	
               
      

            	
              D)

            	
              Assist
      in the preparation of all of the appropriate form filing to raise private
      capital.

            

    

     

    
      	
               
      

            	
              E)

            	
              Research
      and evaluate current and future acquisition candidates based on the
      Client’s outlined acquisition
strategy.

            

    

     

    
      	
               
      

            	
              F)

            	
              Analyze,
      Evaluate and do preliminary Due Diligence on any current and future
      acquisition candidates.  This includes meetings in Person, by
      Phone, Fax, Email, etc.

            

    

     

    
      	
               
      

            	
              G)

            	
              Evaluate
      existing and Develop new Distribution Channels for the Client’s products.
      Consultant shall receive a commission of five (5%) percent of gross sales
      in like kind for any sales made through the direct efforts of Consultant
      and/or through any distribution channels which Consultant
      develops.  This subsection shall survive termination of the
      agreement.

            

    

     

    
      	
               
      

            	
              H)

            	
              Layout
      Timeline and Action Plan based on the outlined acquisition
      strategy.

            

    

     

    
      	
               
      

            	
              I)

            	
              Assist
      Client in editing Press Releases and keeping a calendar of Press Releases
      going out four (4) weeks.

            

    

     

    
      	
               
      

            	
              J)

            	
              General
      Business Consulting (answering questions, giving advice, introductions) as
      required.

            

    

     

    
      	
               
      

            	
              K)

            	
              A
      5% finder’s fee will be paid on capital raised by company where a
      professional/accredited investor was introduced by Market Vision
      Consulting, Inc.

            

    

     

    
      	
               
      

            	
              L)

            	
              6%
      acquisition fee will be paid to Market Vision Consulting for any
      acquisition or merger opportunities effected or introduced by Market
      Vision Consulting, Inc.

            

    

     

     

     

     

    11centale8k042508ex10-c.htm

    
      

      

    

    EXECUTIVE
EMPLOYMENT AGREEMENT

    

    AGREEMENT made as of April 25,
2008 by and between CENTALE, INC./NEXXNOW, INC., a New York corporation with
offices at 37 Hamburg Street, East Aurora, NY 14052 (the “Corporation”), and
Paul Riley, residing at 89 Hanson Street, Toronto, ON, M4C5P3
(“Riley”).

    

    WHEREAS, the Company is
engaged in the business of media rights acquisition and distribution, and
Employee wishes to be employed as the President of the Corporation.

    

    NOW, THEREFORE, it is
agreed:

    

    1.         Title;
Capacities.

    

    (a)        The
Corporation hereby employs Riley as President and Member of the Board of
Directors.  Riley shall perform executive functions as shall be
assigned to him by the Corporation’s Board of Directors.

    

    (b)        Riley
agrees that he will devote substantially all of his business time, labor, skill,
attention and best ability to the performance of his duties under this
Agreement.   Riley agrees to abide by such reasonable rules,
regulations, personnel practices and policies of the Corporation, and any
changes therein, which may be reasonably adopted from time to time by the
Corporation and delivered in writing to Riley.

    

    2.         Compensation.

    

    (a)        Salary.  The
Corporation will pay Riley a salary at the rate of $7,500 per month at the
discretion of the Board of Directors.  Salary shall be payable on the
days when the salaries of other Corporation employees are paid.  In
the event of non-payment company agrees to accrue balance in the form of a note
payable to Riley.

    

    (b)        Revenue
Bonus.  On April 1st of 2009
and each year of the agreement thereafter Riley will be entitled to a bonus
equal to 50-100% of his past year salary earned.  Amount of bonus to
be determined by the Board of Directors and payable in cash or S-8 registered
shares at the company’s option.

    

    

    (c)        Benefits.   Riley
shall be entitled to participate in such benefit programs as the Corporation
makes available for executive employees in general.  Specifics at this
point are:

    
      	
               
      

            	
              (i)

            	
              Monthly
      car allowance of $500.00

            

    

    
      	
               
      

            	
              (ii)

            	
              Annual
      Vacation – 2 weeks year 1, 3 weeks year
2

            

    

    

    (d)        Reimbursement of Business
Expenses.   Riley shall be entitled to reimbursement of
all reasonable business expenses actually incurred by  Riley in the
discharge of  Riley’s duties hereunder, including expenses for
entertainment, travel, employee training and similar items, upon submission of
the related invoice or other sufficient documentation.

    

    
      
         

      

      
        1

        
          

        

      

      
         

      

    

    (e)       
Stock.  Ownership
of shares of Corporation’s common stock issued to Riley as part of the “Share
Exchange Agreement” will vest upon Riley’s continued employment through January
1, 2009.

    

    4.         Term.

    

    (a)         The
“Term” of this Agreement and of Riley's employment hereunder shall commence on
the date of the Agreement and shall terminate on April 30, 2010, unless earlier
terminated pursuant to §4(b) hereunder.

    

    (b)        Prior
to April 30, 2010, Riley's employment hereunder may be terminated as
follows:

    
      	
            	
              (i) 

            	
              by  Riley,
      at will;

            

    

    

    
      	
            	
              (ii)

            	
              by
      the Corporation for Cause. As used herein, the term “Cause” shall mean
      only the following:  (A) conviction during the Term of a crime
      involving moral turpitude, (B) material, willful or gross misconduct
      by  Riley in the performance of his duties hereunder, or (C) the
      failure by  Riley to perform or observe any substantial lawful
      obligation of such employment that is not remedied within fifteen (15)
      days after the receipt of written notice thereof from the Board of
      Directors (provided such neglect or failure is unrelated to
      disability),

            

    

    

    
      	
            	
              (iii) 

            	
                                     by
      the Corporation, upon the death or disability
      of  Riley.  “Disability” shall mean  Riley's
      inability to perform  Riley’s normal employment functions due to
      any medically determinable physical or mental disability, which can last
      or has lasted three months or is expected to result in
    death.

            

    

    

    (c)        Termination
of Riley’s employment, when permitted hereunder, may be effectuated by delivery
of written notice to Riley, stating the grounds for termination.  Such
notice shall be effective upon receipt.

    

    (d)       
The inability of Riley to perform or advance the company’s interests at a level
established by the company’s Board of Directors.

    

    5.         Covenant of
Non-Competition.  In consideration of the undertakings by the
Corporation herein, Riley covenants for the benefit of the Corporation and the
shareholders thereof as follows:

    

    (a)         The
“Restricted Period” for purposes of this Covenant shall commence on the date of
this Agreement and shall continue for a period ending on the date which is one
year after the date on which Riley ceases to be employed by the
Corporation.

    

    

    
      
         

      

      
        2

        
          

        

      

      
         

      

    

    (b)         During
the Restricted Period  Riley shall not, directly or indirectly, as an
employee, consultant or principal, through equity ownership or otherwise, for
himself or for any other person, engage in, or assist any other person to engage
in, any Competitive Activities.  For purposes hereof, “Competitive
Activities” shall mean the following:

    

    
      	
               
      

            	
              (i)

            	
              Providing
      products or services to any individual or entity that is competitive with
      the company’s offerings;

            

    

    

    
      	
               
      

            	
              (ii)

            	
              Directly
      or indirectly soliciting, diverting, taking away or attempting to solicit,
      divert, or take away any business opportunities which became available to
      the Corporation or any of its subsidiaries or affiliated entities during
      the Term of this Agreement;

            

    

    

    
      	
               
      

            	
              (iii)

            	
              Providing
      products or services to any individual or entity to whom the Corporation
      sold products or services or contracted to sell products or services
      during the last six months of  Riley’s employment with the
      Corporation; or

            

    

    

    
      	
               
      

            	
              (iv)

            	
              Hiring,
      offering to hire, enticing away or in any manner persuading or attempting
      to persuade any person affiliated (as employee or as independent
      contractor) with the Corporation or any affiliate or subsidiary of the
      Corporation to discontinue his relationship with such company, or to
      become employed by any other
entity.

            

    

    

    6.        
Inventions.  Any
and all inventions, discoveries, developments and innovations conceived by Riley
during the Term of this Agreement shall be the exclusive property of the
Corporation; and Riley hereby assigns all right, title, and interest in the same
to the Corporation.  Any and all inventions, discoveries, developments
and innovations conceived by Riley prior to the term of this Agreement and
utilized by him in rendering duties to the Corporation are hereby licensed to
the Corporation for use in its operations and for an infinite
duration.  This license may be assigned by the Corporation to a
wholly-owned subsidiary of the Corporation.

    

    7.        
Assignment.  The
Corporation and Riley acknowledge that the relationship established hereby is
unique and personal and that neither the Corporation nor Riley may assign or
delegate any of their respective rights and/or obligations hereunder without the
prior written consent of the other party except as follows:

    

    In the event of a future disposition of
(or including) the properties and business of the Corporation substantially as
an entirety, by merger, consolidation, sale of assets, or otherwise, then the
Corporation shall be obligated to assign this Agreement and all of its rights
and obligations hereunder to the acquiring or surviving corporation, and such
acquiring or surviving corporation shall assume in writing all of the
obligations of the Corporation hereunder; provided, however, that the
Corporation (in the event and so long as it remains in business as an
independent going enterprise) shall remain liable for the performance of its
obligations hereunder in the event of an unjustified failure of the acquiring
corporation to perform its obligations under this Agreement.

    

    
      
         

      

      
        3

        
          

        

      

      
         

      

    

    8.        
Indemnification.  The
Corporation shall indemnify Riley to the fullest extent authorized by the
Business Corporation Law of the State of New York against claims or liability
arising from his service on behalf of the Corporation.

    

    9.        
Governing
Law.  This Agreement shall be governed by and interpreted in
accordance with the laws of the State of New York applicable to contracts made
and to be performed therein.

    

    

    IN WITNESS WHEREOF, the
parties have executed this Agreement as of the date first above
written.

    

    
      	 
      	
              CENTALE,
      INC./NEXXNOW, INC.

            
	 
      	 
      
	 
      	
              By:
      /s/ Sterling
      Shepperd    

            
	 
      	
              Sterling
      Shepperd, Secretary

            
	 
      	 
      
	 
      	 
      
	 
      	
              /s/ Paul
      Riley                     
      

            
	 
      	
              Paul
      Riley

            

    

     

     

     

    
 

    4

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