Document:

Nature's Call Brands Inc.: Exhibit 10.12 - Filed by newsfilecorp.com

NATURE’S CALL BRANDS INC. 
(the “Corporation”)

CODE OF ETHICS AND BUSINESS CONDUCT 
FOR DIRECTORS,
SENIOR OFFICERS AND EMPLOYEES OF THE CORPORATION 
(the “Code”)

This Code applies to the Chief Executive Officer, President,
Chief Financial Officer, Principal Executive Officer, Principal Financial
Officer, Principal Accounting Officer, Controller and persons performing similar
functions (collectively, the “Senior Officers”) along with all directors
and employees within the Corporation (the Senior Officers, directors and
employees are hereinafter collectively referred to as the “Employees”).
This Code covers a wide range of business practices and procedures. It does not
cover every issue that may arise, but it sets out basic principles to guide all
Employees of the Corporation. All Employees should conduct themselves
accordingly and seek to avoid the appearance of improper behaviour in any way
relating to the Corporation.

Any Employee who has any questions about the Code should
consult with the Chief Executive Officer, the President, the Corporation’s board
of directors (the “Board”) or the Corporation’s audit committee (the
“Audit Committee”). 

The Corporation has adopted the Code for the purpose of
promoting: 

			

	
      honest and ethical conduct, including the ethical
      handling of actual or apparent conflicts of interest between personal and
      professional relationships; 

	 	  	
       

			

	
      full, fair, accurate, timely and understandable
      disclosure in all reports and documents that the Corporation files with,
      or submits to, the Securities and Exchange Commission (“SEC”) and
      in other public communications made by the Corporation that are within the
      Senior Officer’s area of responsibility; 

	 	  	
       

	 		

	
      compliance with applicable governmental laws, rules and
      regulations; 

	 	  	
       

	 		

	
      the prompt internal reporting of violations of the Code;
      and 

	 	  	
       

	 		

	
      accountability for adherence to the Code.
  

HONEST AND ETHICAL CONDUCT 

Each Senior Officer and member of the Board owes a duty to the
Corporation to act with integrity. Integrity requires, among other things, being
honest and candid. Employees must adhere to a high standard of business ethics
and are expected to make decisions and take actions based on the best interests
of the Corporation, as a whole, and not based on personal relationships or
benefits. Generally, a “conflict of interest” occurs when an Employee’s personal
interests is, or appears to be, inconsistent with, interferes with or is opposed
to the best interests of the Corporation or gives the appearance of
impropriety.

- 2 - 

Business decisions and actions must be made in the best
interests of the Corporation and should not be influenced by personal
considerations or relationships. Relationships with the Corporation’s
stakeholders - for example suppliers, competitors and customers - should not in
any way affect an Employee’s responsibility and accountability to the
Corporation. Conflicts of interest can arise when an Employee or a member of his
or her family receive improper gifts, entertainment or benefits as a result of
his or her position in the Corporation. 

Specifically, each Employee must: 

	 	1. 	
      act with integrity, including being honest and candid
      while still maintaining the confidentiality of information when required
      or consistent with the Corporation’s policies;

	 	 	 
	 	2. 	
      avoid violations of the Code, including actual or
      apparent conflicts of interest with the Corporation in personal and
      professional relationships;

	 	 	 
	 	3. 	
      disclose to the Board or the Audit Committee any material
      transaction or relationship that could reasonably be expected to give rise
      to a breach of the Code, including actual or apparent conflicts of
      interest with the Corporation;

	 	 	 
	 	4. 	
      obtain approval from the Board or Audit Committee before
      making any decisions or taking any action that could reasonably be
      expected to involve a conflict of interest or the appearance of a conflict
      of interest;

	 	 	 
	 	5. 	
      observe both the form and spirit of laws and governmental
      rules and regulations, accounting standards and Corporation
    policies;

	 	 	 
	 	6. 	
      maintain a high standard of accuracy and completeness in
      the Corporation’s financial records;

	 	 	 
	 	7. 	
      ensure full, fair, timely, accurate and understandable
      disclosure in the Corporation’s periodic reports;

	 	 	 
	 	8. 	
      report any violations of the Code to the Board or Audit
      Committee;

	 	 	 
	 	9. 	
      proactively promote ethical behaviour among peers in his
      or her work environment; and

	 	 	 
	 	10. 	
      maintain the skills appropriate and necessary for the
      performance of his or her duties.

DISCLOSURE OF CORPORATION INFORMATION 

As a result of the Corporation’s status as a public company, it
is required to file periodic and other reports with the SEC. The Corporation
takes its public disclosure responsibility seriously to ensure that these
reports furnish the marketplace with full, fair, accurate, timely and
understandable disclosure regarding the financial and business condition of the
Corporation. All disclosures contained in reports and documents filed with or
submitted to the SEC, or other government agencies, on behalf of the Corporation or contained
in other public communications made by the Corporation must be complete and
correct in all material respects and understandable to the intended recipient.

- 3 - 

The Senior Officers, in relation to his or her area of
responsibility, must be committed to providing timely, consistent and accurate
information, in compliance with all legal and regulatory requirements. It is
imperative that this disclosure be accomplished consistently during both good
times and bad and that all parties in the marketplace have equal or similar
access to this information. 

All of the Corporation’s books, records, accounts and financial
statements must be maintained in reasonable detail, must appropriately reflect
the Corporation’s transactions, and must conform both to applicable legal
requirements and to the Corporation’s system of internal controls. Unrecorded or
“off the book” funds, assets or liabilities should not be maintained unless
permitted by applicable law or regulation. Senior Officers involved in the
preparation of the Corporation’s financial statements must prepare those
statements in accordance with generally accepted accounting principles,
consistently applied, and any other applicable accounting standards and rules so
that the financial statements materially, fairly and completely reflect the
business transactions and financial statements and related condition of the
Corporation. Further, it is important that financial statements and related
disclosures be free of material errors.

Specifically, each Senior Officer must: 

	 	1. 	
      familiarize himself or herself with the disclosure
      requirements generally applicable to the Corporation;

	 	 	 
	 	2. 	
      not knowingly misrepresent, or cause others to
      misrepresent, facts about the Corporation to others, including the
      Corporation’s independent auditors, governmental regulators,
      self-regulating organizations and other governmental officials;

	 	 	 
	 	3. 	
      to the extent that he or she participates in the creation
      of the Corporation’s books and records, promote the accuracy, fairness and
      timeliness of those records; and

	 	 	 
	 	4. 	
      in relation to his or her area of responsibility,
      properly review and critically analyse proposed disclosure for accuracy
      and completeness.

CONFIDENTIAL INFORMATION 

Employees must maintain the confidentiality of confidential
information entrusted to them by the Corporation of its customers, suppliers,
joint venture partners, or others with whom the Corporation is considering a
business or other transaction except when disclosure is authorized by an
executive officer or required or mandated by laws or regulations. Confidential
information includes all non-public information that might be useful or helpful
to competitors or harmful to the Corporation or its customers or suppliers, if
disclosed. It also includes information that suppliers, customers and other
parties have entrusted to the Corporation. The obligation to preserve
confidential information continues even after employment ends. 

- 4 - 

Records containing personal data about employees or private
information about customers and their employees are confidential. They are to be
carefully safeguarded, kept current, relevant and accurate. They should be
disclosed only to authorized personnel or as required by law. 

All inquiries regarding the Corporation from non-employees,
such as financial analysts and journalists, should be directed to the Board or
the Audit Committee. The Corporation’s policy is to cooperate with every
reasonable request of government investigators for information. At the same
time, the Corporation is entitled to all the safeguards provided by law for the
benefit of persons under investigation or accused of wrongdoing, including legal
representation. If a representative of any government or government agency seeks
an interview or requests access to data or documents for the purposes of an
investigation, the Employee should refer the representative to the Board or the
Audit Committee. Employees also should preserve all materials, including
documents and e-mails that might relate to any pending or reasonably possible
investigation. 

COMPLIANCE WITH LAWS 

The Employees must respect and obey all applicable foreign,
federal, state and local laws, rules and regulations applicable to the business
and operations of the Corporation. 

Employees who have access to, or knowledge of, material
nonpublic information from or about the Corporation are prohibited from buying,
selling or otherwise trading in the Corporation’s stock or other securities.
“Material nonpublic” information includes any information, positive or negative,
that has not yet been made available or disclosed to the public and that might
be of significance to an investor, as part of the total mix of information, in
deciding whether to buy or sell stock or other securities. 

Employees also are prohibited from giving “tips” on material
nonpublic information, that is directly or indirectly disclosing such
information to any other person, including family members, other relatives and
friends, so that they may trade in the Corporation’s stock or other securities.

Furthermore, if, during the course of an Employee’s service
with the Corporation, he or she acquires material nonpublic information about
another company, such as one of our customers or suppliers, or you learn that
the Corporation is planning a major transaction with another company (such as an
acquisition), the Employee is restricted from trading in the securities of the
other company.

REPORTING ACTUAL AND POTENTIAL VIOLATIONS OF THE CODE AND
ACCOUNTABILITY FOR COMPLIANCE WITH THE CODE 

The Corporation, through the Board or the Audit Committee, is
responsible for applying this Code to specific situations in which questions may
arise and has the authority to interpret this Code in any particular situation.
This Code is not intended to provide a comprehensive guideline for Senior
Officers in relation to their business activities with the Corporation. Any
Employee may seek clarification on the application of this Code from the Board
or the Audit Committee. 

- 5 - 

Each Employee must: 

	 	1. 	
      notify the Corporation of any existing or potential
      violation of this Code, and failure to do so is itself a breach of the
      Code; and

	 	 	 
	 	2. 	
      not retaliate, directly or indirectly, or encourage
      others to do so, against any Employee for reports, made in good faith, of
      any misconduct or violations of the Code solely because that Employee
      raised a legitimate ethical issue.

The Board or the Audit Committee will take all action it
considers appropriate to investigate any breach of the Code reported to it. All
Employees are required to cooperate fully with any such investigations and to
provide truthful and accurate information. If the Board or the Audit Committee
determines that a breach has occurred, it will take or authorize disciplinary or
preventative action as it deems appropriate, after consultation with the
Corporation’s counsel if warranted, up to and including termination of
employment. Where appropriate, the Corporation will not limit itself to
disciplinary action but may pursue legal action against the offending Employee
involved. In some cases, the Corporation may have a legal or ethical obligation
to call violations to the attention of appropriate enforcement authorities. 

Compliance with the Code may be monitored by audits performed
by the Board, Audit Committee, the Corporation’s counsel and/or by the
Corporation’s outside auditors. All Employees are required to cooperate fully
with any such audits and to provide truthful and accurate information. 

Any waiver of this Code for any Employee may be made only by
the Board or the Audit Committee and will be promptly disclosed to stockholders
and others, as required by applicable law. The Corporation must disclose changes
to and waivers of the Code in accordance with applicable law.EXHIBIT 10.1

                          Contractor Services Agreement
                                 by and between
                       30DC, Inc. and Raine Ventures, LLC
                               dated April 1, 2010
<PAGE>

CONTRACT FOR SERVICES - AGREEMENT

30DC, INC.

and

Raine Ventures, LLC

<PAGE>

                                TABLE OF CONTENTS

1.       DEFINITIONS AND INTERPRETATION........................................1

         1.1      DEFINITIONS..................................................1
         1.2      INTERPRETATION...............................................2

2.       ENGAGEMENT............................................................3

         2.1      ENGAGEMENT...................................................3

3.       COMMENCEMENT..........................................................4

4.       REMUNERATION AND REVIEW...............................................4

         4.1      REMUNERATION.................................................4
         4.2      TAX..........................................................4
         4.3      PERFORMANCE BONUS............................................4
         4.4      REVIEW.......................................................4

5.       EXPENSES..............................................................5

         5.1      EXPENSES.....................................................5

6.       CONSULTING SERVICES...................................................5

7.       POLICIES AND PROCEDURES...............................................5

8.       INTELLECTUAL PROPERTY.................................................6

9.       CONFIDENTIALITY.......................................................6

10.      CONFLICT OF INTEREST..................................................7

11.      TERMINATION...........................................................7

         11.1     RESTRICTION ON TERMINATION...................................7
         11.2     BY THE COMPANY WITHOUT NOTICE................................7
         11.3     BY THE COMPANY WITH NOTICE...................................8
         11.4     BY THE CONTRACTOR WITH NOTICE................................8
         11.5     CONSEQUENCES OF TERMINATION..................................8
         11.6     BOARD REACTION TO TERMINATION................................8
         11.7     RETURN OF COMPANY PROPERTY...................................9

12.      REENGAGEMENT..........................................................9

         12.1     REENGAGEMENT.................................................9
         12.2     FURTHER AGREEMENT............................................9

13.      GRIEVANCE AND DISPUTE RESOLUTION PROCEDURE............................9

         13.1     DISPUTE......................................................9
         13.2     NOTICE OF DISPUTE............................................9
         13.3     DISPUTE RESOLUTION...........................................9
<PAGE>

14.      NOTICES..............................................................10

15.      GENERAL PROVISIONS...................................................11

         15.1     GOVERNING LAW...............................................11
         15.2     ENTIRE AGREEMENT............................................11
         15.3     NO RELIANCE.................................................11
         15.4     NO WAIVER...................................................11
         15.5     SEVERABILITY................................................11
         15.6     BINDING NATURE..............................................11
         15.7     NO VARIATION................................................11
         15.8     NO ASSIGNMENT...............................................11
         15.9     COUNTERPARTS................................................12
         15.10    EXTENT THAT THE LAW PERMITS.................................12
         15.11    SPECIFIC PERFORMANCE........................................12
         15.12    CUMULATIVE RIGHTS...........................................12

SCHEDULE 13

<PAGE>

CONTRACT FOR SERVICES AGREEMENT
--------------------------------------------------------------------------------

CONTRACT FOR SERVICES AGREEMENT

DATE
--------------------------

PARTIES
--------------------------

                           30DC,  INC.  of  69  Ardmillan  Road,  Moonee  Ponds,
                           Victoria, Australia

                                                                       (COMPANY)

                           RAINE  VENTURES,  LLC  28  Cheswold  Boulevard,  #1C,
                           Newark, DE 19713

                                                                    (CONTRACTOR)

BACKGROUND
--------------------------

                           This contract  supercedes a prior  agreement with 23V
                           Industries,  Ltd.,  as of April 1,  2010,  which  was
                           terminated  by mutual  consent of the  parties.  This
                           Agreement  memorializes the pre existing  contractual
                           relationship   and   formally   sets  the  terms  and
                           conditions between the parties from April 1, 2010 and
                           all prior  understandings  and  agreements  - oral or
                           written are merged  herein.  The parties  acknowledge
                           that the effective date of this Agreement, regardless
                           of the date hereon,  relates back to the inception of
                           the contractual relationship between the parties.

A.                         The Company offers the  Contractor  engagement on the
                           terms and conditions set out in this Agreement.

B.                         The   Contractor   wishes  to  accept  the  offer  of
                           engagement on the terms set out in this Agreement.

                           -----------------------------------------------------

AGREEMENT

1.       DEFINITIONS AND INTERPRETATION
--------------------------------------------------------------------------------

1.1      DEFINITIONS

         In this Agreement, unless the context otherwise requires:

         30 DAY CHALLENGE  BUSINESS  means the internet  marketing  business and
         educational program owned and operated by the Company;

         30DC GROUP means the  businesses  and  companies  operating  within the
         Company and includes the 30 Day Challenge Business,  the Immediate Edge
         Business and the Facebook Applications Business;

         AGREEMENT means this agreement, the Schedules and Annexures attached to
         this  agreement  and any  document or  documents  supplemental  to this
         agreement;

                                      -1-
<PAGE>
CONTRACT FOR SERVICES AGREEMENT
--------------------------------------------------------------------------------

         BOARD means the board of  directors  of the  Company,  and includes any
         committee of the Board duly appointed by it;

         BUSINESS  DAY  means a day  which is not a  Saturday,  Sunday or public
         holiday in Delaware, United States of America;

         CHAIRMAN  means the person  appointed  as  Chairman of the Board of the
         Company from time to time;

         COMMENCEMENT  DATE means the commencement date set out in Item 1 of the
         Schedule or such other date as agreed by the parties;

         CONFIDENTIAL INFORMATION has the meaning given in clause 9(a);

         ENGAGEMENT means the engagement of the Contractor under this Agreement;

         ENGAGEMENT  COST means the amount set out in Item 4 of the Schedule and
         is made up of a  remuneration  package  including cash payments and non
         cash  payments and benefits  (for the  avoidance of doubt this does not
         include  performance-based  bonuses referred to in clause 4.2) provided
         to  the  Contractor  in  accordance  with  clause  4 and  includes  any
         applicable  taxation  payable  on the  components  of the  remuneration
         package (whether income tax or otherwise);

         FACEBOOK  APPLICATIONS  BUSINESS  means the business of developing  and
         operating the Facebook  applications:  "Peel a Meal",  "Brimmies  Super
         Cups", "Blinko" and "Pop the Top", owned and operated by the Company;

         IMMEDIATE  EDGE  BUSINESS  means  the  online  education  and  training
         business in internet  marketing and small  business start up, owned and
         operated by the Company;

         INTELLECTUAL PROPERTY means:

         (a)      copyright;

         (b)      all rights  conferred  under statute,  common law or equity in
                  relation to inventions (including patents);

         (c)      registered and unregistered trademarks;

         (d)      registered and unregistered designs;

         (e)      circuit layouts; and

         (f)      all other agreed rights resulting from  intellectual  activity
                  in the industrial and mining fields;

         MONTH means calendar month; and

         TERM means the term set out in Item 2 of the Schedule.

1.2      INTERPRETATION

         In this Agreement, unless the context otherwise requires:

         (a)      the singular includes the plural and vice versa;

         (b)      a reference to gender includes both genders;

                                      -2-
<PAGE>
CONTRACT FOR SERVICES AGREEMENT
--------------------------------------------------------------------------------

         (c)      the word "person" means a natural person and any  association,
                  body or entity whether incorporated or not;

         (d)      headings in this Agreement are for convenience only and do not
                  affect its interpretation or construction;

         (e)      a reference  to writing  includes  any  communication  sent by
                  post, fax or e-mail transmission;

         (f)      where any word or phrase is defined,  any other part of speech
                  or other grammatical form of that word or phrase has a cognate
                  meaning;

         (g)      a  reference  to  any  statute,   proclamation,   rule,  code,
                  regulation or ordinance includes any amendment, consolidation,
                  modification,  re-enactment  or reprint of it or any  statute,
                  proclamation,  rule, code,  regulation or ordinance  replacing
                  it;

         (h)      a reference  to US DOLLARS or USD or US$ is a reference to the
                  lawful tender of the United States of America;

         (i)      a reference to time refers to time in Delaware,  United States
                  of America;

         (j)      mentioning anything after "include", "includes" or "including"
                  does not limit what else might be included;

         (k)      no rule of construction applies to the disadvantage of a party
                  because  this  Agreement is prepared by (or on behalf of) that
                  party;

         (l)      a reference  to any thing is a reference to the whole and each
                  part of it;

         (m)      a  reference  to a group of persons is a  reference  to all of
                  them collectively and to each of them individually;

         (n)      expressions  defined  in  Chapter  1 of  the  Law  have  (with
                  necessary modifications) corresponding meanings;

         (o)      any  direction,   approval,   discretion  or  decision  given,
                  exercised  or made by the Board under this  Agreement  will be
                  deemed to be a  direction,  approval,  discretion  or decision
                  given,  exercised  or  made  by  the  Company  pursuant  to an
                  irrevocable authority given to the Board by the Company to act
                  for and on its behalf; and

         (p)      any  direction,   approval,   discretion  or  decision  given,
                  exercised or made by the Chairman under this Agreement will be
                  deemed to be a  direction,  approval,  discretion  or decision
                  given,  exercised  or  made  by  the  Company  pursuant  to an
                  irrevocable  authority  given to the  Chairman by the Board to
                  act for and on behalf of the Company.

2.       ENGAGEMENT
--------------------------------------------------------------------------------

2.1      ENGAGEMENT

         The Contractor will:

         (a)      be engaged by the Company,  and will continue to be so engaged
                  for the Term unless the  Engagement  is  terminated  by either
                  party in accordance with the terms of this Agreement;

         (b)      provide the services set out in Item 3 of the Schedule to this
                  Agreement; and

         (c)      report to the Board or to such other  persons as the Board may
                  nominate from time to time.

                                      -3-
<PAGE>

3.       COMMENCEMENT
--------------------------------------------------------------------------------

         The Contractor will commence the Engagement on the Commencement Date.

4.       REMUNERATION AND REVIEW
--------------------------------------------------------------------------------

4.1      REMUNERATION

         (a)      The Company will pay the Engagement  Cost to the Contractor as
                  remuneration for services under this Agreement.

         (b)      The Engagement  Cost shall be adjusted in accordance with this
                  Agreement.

         (c)      Subject to clause 4.1(d),  the Contractor  will be entitled to
                  receive the Engagement Cost wholly by way of cash or partly by
                  way of cash and  partly by way of such other  benefits  as the
                  Company may lawfully provide, as the Contractor may elect from
                  time to time consistent with the policy of the Company on such
                  matters, provided that the cost to the Company does not exceed
                  the Engagement Cost.

         (d)      The  Engagement  Cost will be paid to the  Contractor by equal
                  monthly  instalments  on the  15th  day of  each  Month  or as
                  otherwise agreed.

         (e)      The Engagement  Cost is compensation to the Contractor for all
                  services  agreed to be provided  under this  Agreement and the
                  Contractor is not entitled to additional payment unless agreed
                  otherwise or as varied under clauses 4.2 and 4.3.

4.2      TAX

         Contractor is an independent  business and shall be solely  responsible
         for making all its own tax  returns and  deductions  with regard to tax
         and national insurance.  The Contractor agrees to indemnify the Company
         in  respect  of any and all  claims  that  may be made by the  relevant
         authorities  against  the  Company  in  respect  of  tax  and  national
         insurance.

4.3      PERFORMANCE BONUS

         In addition to the Engagement  Cost, the Board and the Contractor  will
         agree upon  milestones for bonus  achievement.  The actual bonus amount
         and the  method  of  payment  will be  determined  by the  Board in its
         absolute  discretion,  details  of  which  are set out in Item 5 of the
         Schedule.

4.4      REVIEW

         (a)      The Contractor's remuneration will be subject to annual review
                  by the Board having regard to such matters as the quantity and
                  quality  of   services   provided  by  the   Contractor,   the
                  performance of the Company, the performance of the 30DC Group,
                  the  remuneration   available   outside  the  30DC  Group  for
                  contractors with responsibilities and experience equivalent to
                  those of the  Contractor  and the benefits  which have accrued
                  and will accrue to the Company as a result of the provision of
                  the Services.  The Engagement  Cost cannot be reduced  (except
                  with the  consent in writing of the  Contractor).  The Company
                  has the absolute discretion whether to increase the Engagement
                  Cost on review.

         (b)      The Contractor  may, at any time in writing,  request that the
                  Engagement Cost be varied.

                                      -4-
<PAGE>
CONTRACT FOR SERVICES AGREEMENT
--------------------------------------------------------------------------------

5.       EXPENSES
--------------------------------------------------------------------------------

5.1      EXPENSES

         The  Company  will   reimburse  the   Contractor   for  all  reasonable
         travelling,   hotel,  entertainment,   telephone,  internet  and  other
         expenses  properly incurred by the Contractor in the performance of the
         Agreement  provided  that the  Contractor  must produce to the Chairman
         such records and receipts  verifying those expenses as the Chairman may
         reasonably  request in  accordance  with the  Company's  policy in this
         regard from time to time.

6.       CONSULTING SERVICES
--------------------------------------------------------------------------------

         (a)      During the course of the Engagement, the Contractor:

                  (i)      will provide  services  appropriate to this Agreement
                           and in so  doing  must  use its  best  endeavours  to
                           further the  prosperity and enhance the reputation of
                           the Company and the 30DC Group; and

                  (ii)     must not,  without the prior  written  consent of the
                           Board,   directly   or   indirectly   be  engaged  or
                           interested in any other business  activity  competing
                           with that of the 30DC  Group  (for the  avoidance  of
                           doubt  this will not  preclude  the  Contractor  from
                           engaging  subcontractors in the provision of services
                           under this  Agreement) but this will not preclude the
                           Contractor from holding or acquiring not more than 5%
                           of  the  shares  or  securities  of  any  corporation
                           officially listed on any recognised stock exchange or
                           holding  or  acquiring  any real  property  by way of
                           passive   personal   investment   which   holding  or
                           acquisition  is not  inconsistent  with the intent of
                           the foregoing provisions of this clause.

         (b)      In addition to the above provisions the Contractor must:

                  (i)      provide  advice and  services  to the Company and the
                           30DC Group faithfully, efficiently and diligently and
                           exercise all due care and skill in the performance of
                           the Contractor's services under this Agreement;

                  (ii)     refrain  from  acting or  giving  the  appearance  of
                           acting  contrary to the  interests of the Company and
                           the 30DC Group;

                  (iii)    not solicit or attempt to persuade any clients of the
                           Company and the 30DC Group to use the services of any
                           other business; and

                  (iv)     keep  confidential all raw data and trade secrets the
                           Contractor  acquires  during the Engagement  with the
                           Company  and the 30DC  Group,  including  techniques,
                           product  information,  client  lists  and  any  other
                           information  which is confidential to the Company and
                           the 30DC Group.

         (c)      Where appropriate, the Contractor may be required to undertake
                  training as arranged  by, and paid for by, the Company and the
                  30DC Group to better  understand  the  business of the Company
                  and the 30DC Group.

         (d)      Each of the Company and the  Contractor  will act towards each
                  other  with  respect  to  this   Agreement   and  all  matters
                  incidental to it in good faith.

7.       Policies and procedures
--------------------------------------------------------------------------------

         (a)      The  Contractor  acknowledges  that the  Company,  in order to
                  comply with its legal obligations and best practice, will from
                  time to time introduce  policies and  procedures  with respect

                                      -5-
<PAGE>
CONTRACT FOR SERVICES AGREEMENT
--------------------------------------------------------------------------------

                  to, for example,  workplace surveillance  (including email and
                  internet   usage),   anti-discrimination,   equal   engagement
                  opportunity and occupational health and safety.

         (b)      The  Contractor  agrees to become  familiar with such policies
                  and  procedures  and,  insofar  as  the  carrying  out  of the
                  services by the  Contractor  will affect the  carrying  out of
                  those   policies  and   procedures  by  the  Company  and  its
                  employees, will not do anything which would result in a breach
                  of such policies and procedures.

         (c)      Subject to (b) these  polices and  procedures do not form part
                  of this Agreement and are not incorporated  into the terms and
                  conditions of the Engagement with the Company.

         (d)      A policy or  procedure  introduced  by the Company may contain
                  provisions  to redress  breach of that policy.  Steps taken by
                  the Company to redress  breach of a policy or procedure by the
                  Contractor   may  include   warning  or  termination  of  this
                  Agreement under clause 11.2.

8.       Intellectual Property
--------------------------------------------------------------------------------

         (a)      All rights of any nature in relation to Intellectual  Property
                  developed or created by the  Contractor for the purpose of the
                  Engagement  or using the  Company's  resources,  whether  such
                  Intellectual  Property was created  during  business  hours or
                  not,  will  vest  in  the  Company  upon  creation,   and  the
                  Contractor  will have no claim to or interest of any nature in
                  such Intellectual Property, unless otherwise agreed in writing
                  by the Contractor and the Company.

         (b)      Notwithstanding  clause 8(a), and to the extent possible,  the
                  Contractor  shall assign to the Company all present and future
                  rights in relation to any Intellectual  Property  developed or
                  created in the manner described in clause 8(a).

         (c)      The assignment in clause 8(b) is:

                  (i)      without restriction as to use or territory;

                  (ii)     in perpetuity; and

                  (iii)    effective   without  any   further   payment  to  the
                           Contractor,  whether by way of royalty or  otherwise,
                           in consideration for the assignment.

         (d)      The Contractor must do all things  necessary to give effect to
                  this assignment.

         (e)      It is  acknowledged  by the Company  that the  Contractor  has
                  developed  or  created  intellectual  property  prior  to this
                  Agreement and may in the future develop or create intellectual
                  property  neither for the purpose of the  Engagement nor using
                  the Company's  resources including but not limited to patents,
                  software, services, online marketing tools, and techniques for
                  the  arrangement  of software and online  marketing  tools and
                  services  and that  this  intellectual  property  shall at all
                  times be and remain the property of the Contractor.

9.       CONFIDENTIALITY
--------------------------------------------------------------------------------

         (a)      During the Engagement  and at all times after the  termination
                  of the Engagement, the Contractor must not, except:

                  (i)      in the proper course of providing services;

                  (ii)     as may be required by law; or

                                      -6-
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CONTRACT FOR SERVICES AGREEMENT
--------------------------------------------------------------------------------

                  (iii)    with the prior consent in writing of the Chairman,

                  divulge or disclose to any other person,  firm or  corporation
                  any  confidential  information  relating to the Company or the
                  30DC Group,  being specifically any raw data,  technology,  or
                  process which is confidential or of a sensitive nature and not
                  already  in the  possession  of the  Contractor  prior  to the
                  Engagement  or in the public  domain,  or any trade secrets of
                  which the  Contractor may become  possessed  whilst engaged in
                  any way whatsoever by the Company (collectively referred to as
                  the CONFIDENTIAL INFORMATION).

         (b)      The Contractor must not use or attempt to use the Confidential
                  Information  in any  manner  which  will  or may  cause  or be
                  calculated  to cause injury or loss to the Company or the 30DC
                  Group.

         (c)      During  the  Engagement,  the  Contractor  must  use its  best
                  endeavours  to prevent the  unauthorised  disclosure of any of
                  the Confidential Information by or to third parties.

         (d)      The provisions of clauses 9(a) and 9(b) of this Agreement will
                  continue to apply after termination of the Engagement  without
                  limitation  in  point  of time  but  will  cease  to  apply to
                  information  or  knowledge  which  may come  into  the  public
                  domain,  other  than  by  breach  by the  Contractor  of  this
                  Agreement.

         (e)      Since any breach of the  provisions of clauses 9(a),  9(b) and
                  9(c)  of  this   Agreement  may  diminish  the  value  of  the
                  Confidential Information, the Contractor acknowledges that the
                  Company,  for itself and on behalf of the 30DC Group,  will be
                  entitled to  equitable  relief,  including  but not limited to
                  injunctive relief and specific performance, without showing or
                  proving  actual  damages  sustained by the Company or the 30DC
                  Group and the Contractor  also  acknowledges  that the Company
                  and the 30DC Group will also be entitled to money damages.

10.      CONFLICT OF INTEREST
--------------------------------------------------------------------------------

         (a)      The Contractor must at the earliest  opportunity,  disclose in
                  writing to the Board any  financial,  legal,  professional  or
                  personal  interest  that may  conflict  with its  provision of
                  services  under this  Agreement  or with the  business  of the
                  Company and the 30DC Group.

         (b)      The  Contractor  must not  engage in  activities  outside  the
                  Engagement where:

                  (i)      the Contractor's involvement in such activities would
                           adversely affect its provision of services under this
                           Agreement;

                  (ii)     the Contractor's involvement in such activities would
                           result in a conflict of interest;

                  (iii)    Company  property  or  resources  are  used  for such
                           activities without express permission of the Board.

11.      TERMINATION
--------------------------------------------------------------------------------

11.1     RESTRICTION ON TERMINATION

         Subject to the  provisions  of clause 11.2,  this  Agreement may not be
         terminated by either party during the 15 Month period commencing on the
         Commencement Date.

11.2     BY THE COMPANY WITHOUT NOTICE

         (a)      Where  the Board  decides  to  terminate  the  Engagement  for
                  reasons  specified  in  this  clause,  it may do so by  giving

                                      -7-
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CONTRACT FOR SERVICES AGREEMENT
--------------------------------------------------------------------------------

                  notice   effective   forthwith  and  without  payment  of  any
                  remuneration,  allowances or  incentives of any nature,  other
                  than  as  accrued  to the  date  of  termination.  Termination
                  without   notice   may  occur  in   circumstances   where  the
                  Contractor:

                  (i)      fails  to  provide  services  or  becomes  unable  to
                           provide  the  services  under  this  Agreement  for a
                           period  of not  less  than one  Month or any  periods
                           aggregating  not less than one Month in any period of
                           12 Months;

                  (ii)     is guilty of any serious or wilful misconduct; or

                  (iii)    is charged  with any  criminal  offence  which in the
                           reasonable   opinion   of  the   Board   brings   the
                           Contractor,  the  Company  or  the  30DC  Group  into
                           serious disrepute.

                  (iv)     wilfully violates U.S. securities laws.

11.3     BY THE COMPANY WITH NOTICE

         After the initial 15 month restriction on termination,  the Company may
         terminate the  Engagement  at any time by giving six Months'  notice in
         writing to the Contractor.

11.4     BY THE CONTRACTOR WITH NOTICE

          After the initial 15 month restriction on termination,  the Contractor
         may terminate the Engagement by giving six Months' notice in writing to
         the Company.  If the  Contractor  does not give the required  period of
         notice  then  the  Company  may  withhold   money   equivalent  to  the
         Contractor's  remuneration  for the shortfall in the required period of
         notice,  on the basis that amount be forfeited by the Contractor to the
         Company.

11.5     CONSEQUENCES OF TERMINATION

         Where either the  Contractor or the Company gives notice of termination
         of the  Engagement,  on the date  that  notice  is given or at any time
         after that during the currency of the notice, the Company may do either
         of (a) or (b) below:

         (a)      pay the  Contractor  a lump sum equal to at least the total of
                  all amounts that, if the  Engagement  had continued  until the
                  end of the required  period of notice,  the Company would have
                  become  liable  to  pay  to  the  Contractor  because  of  the
                  Engagement continuing during that period. If the Company makes
                  that payment then the  Engagement  terminates on tender by the
                  Company to the Contractor of that lump sum; or

         (b)      require the  Contractor to no longer  provide  services to the
                  Company (for the balance of the period of the notice).

         (c)      For the avoidance of doubt, termination notice also terminates
                  the   officer's   position   on  the  date   thereof   without
                  resignation.

11.6     BOARD REACTION TO TERMINATION

         If at any time  either the  Company or the  Contractor  gives the other
         notice of termination of the Engagement,  the Board will immediately be
         entitled to:

         (a)      appoint,  with effect from such date as may be  designated  by
                  the Board,  another  contractor  to provide the services  that
                  were being carried out by the Contractor  immediately prior to
                  the date upon which any such notice of  termination  is given;
                  and

         (b)      require  the  Contractor  to assist any  contractor  or person
                  appointed  to  provide  the  services  as the  Board  may deem
                  necessary  and for such period  within the six Month period of
                  notice  as the  Board  may  determine  to  ensure  an  orderly
                  handover  of the  Contractor's  services  to  the  replacement
                  provider.

                                      -8-
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CONTRACT FOR SERVICES AGREEMENT
--------------------------------------------------------------------------------

11.7     RETURN OF COMPANY PROPERTY

         The Contractor  expressly  covenants that it shall immediately upon the
         termination   of  the   Engagement   deliver  up  to  the  Company  all
         correspondence,    documentation,   specifications,   papers,   records
         (including  for the  avoidance of doubt all records held in  electronic
         format)  and all other  property  of the 30DC Group which may be in its
         possession  or under its control and the  Contractor  warrants  that no
         copies  of  any  such  correspondence,  documentation,  specifications,
         papers, records or other property shall be retained by them.

12.      Reengagement
--------------------------------------------------------------------------------

12.1     REENGAGEMENT

         Subject to clause 12.2:

         (a)      at least six Months prior to the  expiration of the Term,  the
                  Company  and the  Contractor  shall  confer  with  the view to
                  reaching  agreement  as to  whether  the  Contractor  shall be
                  re-engaged for a further term, and if so, on the terms for re-
                  engagement; and

         (b)      each party  shall  advise the other no later than four  Months
                  (or such other  period as may be agreed in  writing)  prior to
                  the  expiration  of the Term of their  decision  regarding re-
                  engagement pursuant to clause 12.1(a).

12.2     FURTHER AGREEMENT

         (a)      Upon agreement in relation to re- engagement of the Contractor
                  in accordance with this clause 12 the Contractor shall enter a
                  further   agreement  on  termination  or  completion  of  this
                  Agreement;

13.      GRIEVANCE AND DISPUTE RESOLUTION PROCEDURE
--------------------------------------------------------------------------------

13.1     DISPUTE

         If any dispute arises out of this Agreement  (DISPUTE),  a party to the
         Agreement must not commence any court or arbitration proceedings unless
         the parties to the Dispute have complied with the following  provisions
         of this  clause 13,  except  where a party seeks  urgent  interlocutory
         relief.

13.2     NOTICE OF DISPUTE

         A party to this Agreement  claiming that a Dispute has arisen out of or
         in relation to this Agreement must give written notice  (NOTICE) to the
         other party to this Agreement specifying the nature of the Dispute.

13.3     DISPUTE RESOLUTION

         If the parties do not agree  within seven days of receipt of the Notice
         (or such further period as agreed in writing by them) as to the:

         (a)      dispute resolution  technique (e.g. expert  determination) and
                  procedures to be adopted;

         (b)      timetable for all steps in those procedures; and

         (c)      selection and compensation of the independent  person required
                  for such technique,

                                      -9-
<PAGE>
CONTRACT FOR SERVICES AGREEMENT
--------------------------------------------------------------------------------

         the parties must mediate the Dispute in  accordance  with the mediation
         rules of the State of Delaware and the mediator will be selected by the
         Superior Court of Delaware from the Superior Court's Mediator's List.

14.      NOTICES
--------------------------------------------------------------------------------

         (a)      A  party  must  ensure  that a  notice  it  sends  under  this
                  Agreement is in writing.

         (b)      Subject  to the  requirements  for  service  in  any  relevant
                  legislation, a notice is deemed to be given:

                  (i)      if sent by hand, at the time of delivery;

                  (ii)     if  sent  by  facsimile  transmission,  at  the  time
                           recorded on the transmission report;

                  (iii)    if sent  by  e-mail,  subject  to the  sending  party
                           receiving proof of a successful transmission,  on the
                           Business Day it is sent;

                  (iv)     if the notice is sent by prepaid post, seven Business
                           Days after posting; and

                  (v)      if the  notice  is sent  by  registered  mail,  seven
                           Business Days after the sender sends the notice.

         (c)      Clause 14(b)(ii) does not apply if:

                  (i)      the intended  recipient  promptly  informs the sender
                           that the  transmission  was received in an incomplete
                           or garbled form; or

                  (ii)     the  transmission  report of the sender  indicates  a
                           faulty or incomplete transmission.

         (d)      If delivery or receipt is not on a Business  Day or if receipt
                  is later than 5.00 pm,  local  time at the place of  delivery,
                  then the notice is deemed to have been  delivered and received
                  on the next Business Day.

         (e)      Subject  to clause  14(g),  a party  must  address a notice as
                  follows:

         If to the Contractor:

                   Address:        Raine Ventures, LLC of
                                   28 Cheswold Boulevard, #1C
                                   Newark, DE 19713

                   Email:          danraine@gmail.com
                   Attention:      Dan Raine

         If to the Company:

                   Address:        30DC, INC.
                                   69 Ardmillan Road
                                   Moonee Ponds  VIC  3039
                                   AUSTRALIA

                   Email:          eddale@mac.com
                   Attention:      Ed Dale

                                      -10-
<PAGE>
CONTRACT FOR SERVICES AGREEMENT
--------------------------------------------------------------------------------

         (f)      A party must  notify the other  party that it has  changed its
                  address.

         (g)      A party must send a notice to the other  party's last notified
                  address.

         (h)      Despite   anything  in  this  clause  14,  a  party  does  not
                  effectively  send a  notice  if  that  party  knows  that  the
                  intended  recipient will not see the notice for the whole or a
                  substantial part of the period in the notice.

15.      GENERAL PROVISIONS
--------------------------------------------------------------------------------

15.1     GOVERNING LAW

         This  Agreement is governed by the laws of Delaware,  United  States of
         America.

15.2     ENTIRE AGREEMENT

         (a)      This Agreement contains the entire  understanding  between the
                  parties in relation to its subject matter.

         (b)      There  are  no  express  or  implied  conditions,  warranties,
                  promises,  representations or obligations, written or oral, in
                  relation to this Agreement other than those  expressly  stated
                  in it or necessarily implied by law.

15.3     NO RELIANCE

         The  Contractor  acknowledges  that it has entered into this  Agreement
         without relying on any representation by the Company.

15.4     NO WAIVER

         (a)      No failure,  delay,  relaxation  or  indulgence  by a party in
                  exercising  any power or right  conferred  upon it under  this
                  Agreement will operate as a waiver of that power or right.

         (b)      No single or partial  exercise of any power or right precludes
                  any other or future  exercise  of it, or the  exercise  of any
                  other power or right under this Agreement.

15.5     SEVERABILITY

         If any provision of this Agreement is invalid,  void or  unenforceable,
         all other provisions which are capable of separate  enforcement without
         regard to an  invalid,  void or  unenforceable  provision  are and will
         continue to be of full force and effect in accordance with their terms.

15.6     BINDING NATURE

         This Agreement  binds and inures for the benefit of the parties,  their
         respective successors (including, in the case of natural persons, their
         legal personal representatives) and permitted assigns.

15.7     NO VARIATION

         This Agreement may not be varied except by written instrument  executed
         by the parties.

15.8     NO ASSIGNMENT

         The Contractor may not without the prior written consent of the Company
         assign or encumber all or any part of its rights  under this  Agreement
         or  attempt  or  purport  to  allow   another   entity  to  assume  the
         Contractor's obligations under this Agreement.

15.9     COUNTERPARTS

         (a)      The  parties  may  execute  this  Agreement  in  two  or  more
                  counterparts.

                                      -11-
<PAGE>

         (b)      The parties deem that each counterpart is an original.

         (c)      All counterparts together constitute one instrument.

15.10    EXTENT THAT THE LAW PERMITS

         The terms of this Agreement apply to the extent the law permits.

15.11    SPECIFIC PERFORMANCE

         The parties agree that:

         (a)      damages for breach of this Agreement are inadequate; and

         (b)      a party is  entitled  to specific  performance  or  injunctive
                  relief or both.

15.12    CUMULATIVE RIGHTS

         A party's  rights under this Agreement are in addition to the rights of
         the parties at law.

                                      -12-
<PAGE>
CONTRACT FOR SERVICES AGREEMENT
--------------------------------------------------------------------------------

                                    SCHEDULE

ITEM 1                            1st  April 2010
Commencement Date

ITEM 2                            The period of 27 months from the Commencement
Term                              Date

ITEM 3                            The services to be supplied by Contractor are:
Services to be supplied
                           1.     web development;

                           2.     web design;

                           3.     copywriting;

                           4.     website administration;

                           5.     to make  available  Mr.  Dan Raine to act as
                                  Vice  President of Business  Development  of
                                  the  Company  and  Manager of the  Immediate
                                  Edge division as approved and subject to the
                                  direction  and  requirements  of  the  Chief
                                  Executive   Officer   and   the   Board   of
                                  Directors; and

                           6.     any other  services  the  parties  may agree
                                  upon from time to time.

ITEM 4                            US$250,000 PER ANNUM
Engagement Cost

ITEM 5
Performance Bonus          If the  revenue  of the 30DC Group in any year of the
                           Engagement  calculated from the Commencement  Date is
                           doubled,  the Company  shall issue to the  Contractor
                           that number of shares in the Company  comprising  50%
                           of the Engagement Cost.

                           The Contractor will be entitled to participate in any
                           stock  option plan  adopted by the Company on listing
                           on the OTC Bulletin Board.

                           The  Contractor   will  be  entitled  to  other  such
                           benefits  and  incentive  payments,  as may be deemed
                           appropriate by the Company and the 30DC Group.

                                      -13-
<PAGE>

CONTRACT FOR SERVICES AGREEMENT
--------------------------------------------------------------------------------

EXECUTED AS AN AGREEMENT

SIGNED SEALED AND DELIVERED for and on behalf of      )
30DC, INC. by authority of the directors in the       )
presence of:                                          )

........................................   ......................................
Secretary/Director                        Director

........................................   ......................................
Name (please Print)                       Name (please Print)

SIGNED by Raine Ventures, LLC in                      )
the presence of:                                      )

........................................   ......................................
Signature of Witness                      MANAGING MEMBER RAINE VENTURES, LLC

........................................   ......................................
(Print) Name of Witness                   Name (Please Print)

                                      -14-

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