Document:

EXHIBIT
      II TO
      EXHIBIT
      C TO

    ASSET
      PURCHASE
      AGREEMENT

    

    EQUITYHOLDER
      REGISTRATION RIGHTS AGREEMENT

    

    This
      Equityholder Registration Rights Agreement (this “Agreement”)
      is
      entered into as of October 3, 2006 by and between NET
      PERCEPTIONS, INC.,
      a
      Delaware corporation (the “Company”);
      and
      (ii) CRC
      ACQUISITION CO. LLC (the
      “Equityholder”).

     

    WHEREAS,
      this Agreement is made in connection with (i) the Asset Purchase Agreement,
      dated as of September 22, 2006 among the Company, the Equityholder and Purchaser
      and (ii) the Stock Purchase Agreement between the Company and Equityholder
      dated
      as of the date hereof; and 

     

    WHEREAS,
      in order to induce the Company to enter into the Asset Purchase Agreement,
      the
      Equityholder has agreed to purchase the Reinvestment Shares with a portion
      of
      the cash proceeds of the Purchase Price; and 

     

    WHEREAS,
      in order to induce the Equityholder to purchase the Reinvestment Shares, the
      Company has agreed to provide the rights set forth in this Agreement; and

     

    WHEREAS,
      the execution of this Agreement by the parties is a condition to the closing
      under the Asset Purchase Agreement.

     

    NOW,
      THEREFORE, in consideration of the foregoing and the representations,
      warranties, covenants and agreements set forth herein, the parties hereby agree
      as follows:

     

    1.
       Definitions

     

    Capitalized
      terms used but not defined herein shall have the respective meanings set forth
      in the Asset Purchase Agreement. As used in this Agreement, the following terms
      have the following meanings:

     

    
      	 	
              Exchange
                Act:

            	 	
              The
                Securities Exchange Act of 1934, as amended, and the rules and regulations
                of the SEC promulgated thereunder.

            
	 	 	 	 
	 	
              Prospectus:
                

            	 	
              The
                prospectus included in any Registration Statement (including, without
                limitation, a prospectus that discloses information previously omitted
                from a prospectus filed as part of an effective registration statement
                in
                reliance upon Securities Act Rule 430A), as amended or supplemented
                by any
                prospectus supplement, with respect to the terms of the offering
                of any
                portion of the Registrable Securities covered by such Registration
                Statement and all other amendments and supplements to such prospectus,
                including post-effective amendments, and all material incorporated
                by
                reference or deemed to be incorporated by reference in such
                prospectus.

            

    

     

    
      
        
        

      

      
        
        

        
          

        

      

       

    

    

    
      	 	
              Registrable
                Securities:
                

            	 	
              All
                Reinvestment Shares and any securities issued or issuable in respect
                of
                any of the Reinvestment Shares pursuant to any stock split, stock
                dividend, recapitalization, or similar event.

            
	 	 	 	 
	 	
              Registration
                Expenses:

            	 	
              All
                expenses in connection with the performance of or compliance with
                Sections
                2 and 3 hereof by the Company (other than selling commissions, brokerage
                discounts and fees of counsel, accountants or advisors of the Specified
                Holders) including, without limitation, all registration and filing
                fees,
                printing expenses, fees and disbursements of counsel and accountants
                for
                the Company, blue sky fees and expenses.

            
	 	 	 	 
	 	
              Registration
                Statement:
                

            	 	
              Any
                registration statement of the Company that covers any of the Registrable
                Securities pursuant to the provisions of this Agreement, including,
                without limitation, the Prospectus, amendments and supplements to
                such
                registration statement (including, without limitation, post-effective
                amendments), all exhibits, and all material incorporated by reference
                or
                deemed to be incorporated reference in such registration statement.
                

            
	 	 	 	 
	 	
              Restricted
                Securities:

            	 	
              The
                Reinvestment Shares, until they are no longer required to bear the
                legend
                set forth on such securities pursuant to the terms of the Equityholder
                Lock-Up Agreement and applicable law.

            
	 	 	 	 
	 	
              Rule
                144:
                

            	 	
              Rule
                144 under the Securities Act, as such Rule may be amended from time
                to
                time, or any similar rule or regulation hereafter adopted by the
                SEC
                (excluding Rule 144A).

            
	 	 	 	 
	 	
              Securities
                Act:
                

            	 	
              The
                Securities Act of 1933, as amended, and the rules and regulations
                promulgated by the SEC thereunder.

            
	 	 	 	 
	 	
              Reinvestment
                Shares:
                

            	 	
              The
                3,529,412 shares of the capital common stock of the Company, par
                value
                $0.0001 per share (“Common
                Stock”),
                to be issued to, and purchased by, the Equityholder pursuant to the
                Asset
                Purchase Agreement and the Stock Purchase
                Agreement.

            

    

     

    2. Demand
      Registrations.

     

    (a) Request
      for Registration.
      If, on
      a date that is at least six months after the Closing Date but prior to the
      fifth
      anniversary of the Closing Date, the Equityholder submits a written request
      (a
“Demand
      Notice”)
      to the
      Company requesting that the Company register Registrable Securities under and
      in
      accordance with the Securities Act (a “Demand
      Registration”).
      Upon
      receipt of the Demand Notice, the Company shall, as soon as practicable
      thereafter, use its reasonable efforts to effect the registration (including,
      if
      then required, on a Form S-1 or a successor form) of such Registrable Securities
      as may be so requested. 

     

    
      
        
        

      

      
        -2-

        
          

        

      

       

    

     

    (b) Limitations
      on Demand Rights.
      Notwithstanding any other provision set forth in this Section 2, the
      Equityholder shall not be entitled to deliver a Demand Notice within 90 days
      after the effectiveness of any registration statement filed (i) by the
      Company pursuant to an underwritten offering by the Company or (ii) on
      behalf of any other holder of demand registration rights with respect to the
      Common Stock. Provided that all of the Registrable Securities set forth in
      Equityholder’s Demand Notice (or such lesser portion thereof as may be agreed by
      Equityholder) are registered under a Registration Statement, Equityholder shall
      only have the right to issue one Demand Notice. In addition, and notwithstanding
      any provision hereof, the Company shall not be required to register any
      Registrable Securities pursuant to Section 2(a) that are eligible for sale
      pursuant to Rule 144(k) of the Securities Act. 

     

    (c) Deferral.
      Notwithstanding the foregoing, the Company may defer the filing (but not the
      preparation) of a Registration Statement required to be filed by this
      Section 2 until a date not later than 90 days after its receipt of a Demand
      Notice if: 

     

    (x) at
      the
      time the Company receives the Demand Notice, there is (A) material
      non-public information regarding the Company which the Board of Directors of
      the
      Company (the “Board”)
      reasonably determines not to be in the Company’s interest to disclose and which
      the Company is not otherwise required to disclose, or (B) there is a
      significant business opportunity (including but not limited to the acquisition
      or disposition of assets (other than in the ordinary course of business) or
      any
      merger, consolidation, tender offer or other similar transaction) available
      to
      the Company which the Board reasonably determines not to be in the Company’s
      best interest to disclose; or

     

    (y) prior
      to
      receiving the Demand Notice, the Board had determined to effect an underwritten
      offering. 

     

    A
      deferral of the filing of a Registration Statement pursuant to this
      Section 2(c) shall be lifted, and the requested Registration Statement
      shall be filed forthwith, if, (1) in the case of a deferral pursuant to
      clause (x)(A), the material non-public information is made public by the
      Company or becomes no longer material, (2) in the case of a deferral
      pursuant to clause (x)(B), the significant business opportunity is
      disclosed by the Company or is terminated, or (3) in the case of a deferral
      pursuant to clause (y), the proposed registration for the Company’s account
      is abandoned. In order to defer the filing of a Registration Statement pursuant
      to this Section 2(c), the Company shall promptly (but in any event within
      20 days), upon determining to seek such deferral, deliver to the Equityholder
      a
      certificate signed by an executive officer of the Company stating that the
      Company is deferring such filing pursuant to this Section 2(c) and
      containing an approximation of the anticipated delay. 

    
      
        
        

      

      
        -3-

        
          

        

      

       

    

     

    3. Piggy-Back
      Registration.

     

    (a) Notice
      of Registration.
      If at
      any time or from time to time, the Company shall determine to register or shall
      be required to register any of its common stock, whether or not for its own
      account, other than a registration effected on Form S-4 (or its successor),
      or a registration relating to employee benefit plans (whether effected on
      Form S-8 or its successor), the Company shall:

     

    (i) provide
      to the Equityholder written notice thereof at least fifteen days prior to the
      filing of the Registration Statement by the Company in connection with such
      registration; and

     

    (ii) include
      in such Registration Statement, and in any underwriting involved therein (and
      on
      the same terms and conditions provided under such underwriting, including any
      restrictions on sale thereunder), all those Registrable Securities specified
      in
      a written request by the Equityholder received by the Company within five days
      after the Company mails the written notice referred to above, subject to the
      provisions of Section 3(b) below. However, if a Registration Statement
      covered by this Section 3 is an underwritten registration on behalf of the
      Company, and the underwriters advise the Company in writing that in their
      opinion the number of securities requested to be included in such registration
      exceeds the number which can be sold in such offering without adversely
      affecting the marketability of the offering, the Company shall include in such
      registration: (1) first, the securities the Company proposes to sell,
      (2) second, the Registrable Securities and other securities requested to be
      included in such registration, pro rata among the Equityholder and any other
      security holders that has requested to sell Company securities on the basis
      of
      the number of shares owned by each the Equityholder and other selling security
      holders; 

     

    provided,
      that the Company shall not be required to include in any Registration Statement
      or in any underwriting, or provide notice with respect to, any Registrable
      Securities pursuant to this Section 3 that are eligible for sale pursuant to
      Rule 144(k) of the Securities Act. 

     

    (b) Right
      to Terminate Registration.
      The
      Company shall have the right to terminate or withdraw any Registration Statement
      initiated by it under this Section 3 prior to the effectiveness of such
      Registration Statement whether or not the Equityholder has elected to include
      Registrable Securities in such Registration Statement.

     

    4. Expenses
      and Procedures

     

    (a)
       Expenses
      of Registration.
      All
      Registration Expenses shall be paid by the Company. Selling commissions,
      brokerage discounts and fees of counsel and advisors for the Equityholders
      shall
      be paid solely by the Equityholders.

     

    (b)
       Registration
      Procedures.
      Subject
      to compliance by the Company with applicable securities laws, rules and
      regulations, and the rules and regulations of the primary exchange on which
      Common Stock is listed, in the case of each registration, qualification or
      compliance effected by the Company pursuant to Section 2 or 3
      hereof:

     

    
      
        
        

      

      
        -4-

        
          

        

      

       

    

     

    (i) The
      Company will keep the Equityholder advised as to the initiation of registration,
      qualification and compliance and as to the completion thereof. At its own
      expense, the Company will furnish such number of conformed copies of the
      Registration Statement and other documents incident thereto as the Equityholder
      from time to time may reasonably request.

     

    (ii) To
      the
      extent necessary for the disposition of the Reinvestment Shares, the Company
      will use its commercially reasonable efforts to register or qualify any
      Registrable Securities under such state securities or blue sky laws of such
      jurisdictions as the Equityholder shall reasonably request, and do any and
      all
      other acts and things which may be necessary or advisable to enable each
      Equityholder to consummate the disposition in such jurisdictions of its
      Registrable Securities covered by the Registration Statement; provided,
      however,
      that
      the Company shall not be obligated to file any general consent to service of
      process or to qualify as a foreign corporation or subject the Company to
      taxation in any jurisdiction in which it is not so qualified.

     

    (iv) The
      Company will promptly notify each of the Equityholder owning Registrable
      Securities covered by any Registration Statement, at any time when a Prospectus
      relating thereto is required to be delivered under the Securities Act, of the
      happening of any event as a result of which the Prospectus included in such
      Registration Statement, as then in effect, includes an untrue statement of
      a
      material fact or omits to state any material fact required to be stated therein
      or necessary to make the statements therein not misleading in the light of
      the
      circumstances then existing, and at the request of any such seller prepare
      and
      furnish to such seller, a reasonable number of copies of a supplement to or
      an
      amendment of such Prospectus as may be necessary so that, as thereafter
      delivered to the purchasers of such Registrable Securities, such Prospectus
      shall not include an untrue statement of a material fact or omit to state a
      material fact required to be stated therein or necessary to make the statements
      therein not misleading in the light of the circumstances then
      existing.

     

    (v) The
      Company will use its commercially reasonable efforts to list such Registrable
      Securities on the primary securities exchange on which the Common Stock is
      then
      listed, if such Registrable Securities are not already so listed. 

     

    (vi) The
      Company will provide a transfer agent and registrar for all Registrable
      Securities on or before the date that the Reinvestment Shares are registered
      pursuant to a Registration Statement.

     

    (vii) In
      connection with the preparation and filing of the Registration Statement, and
      before filing the Registration Statement or any other document in connection
      therewith, the Company will give the Equityholder the opportunity to review
      the
      Registration Statement, each prospectus included therein or filed with the
      SEC,
      each amendment thereof of supplement thereto and give each of the aforementioned
      Persons such opportunities to discuss the business of the Company with its
      officers as shall be reasonably necessary to conduct a reasonable investigation
      within the meaning of the Securities Act.

     

    
      
        
        

      

      
        -5-

        
          

        

      

       

    

     

    (c)
       Information.
      The
      Equityholder shall furnish such information regarding the distribution of such
      Registrable Securities as the Company may from time to time reasonably request,
      and the Company may exclude from such registration the Registrable Securities
      of
      the Equityholder if it unreasonably fails to furnish such information after
      receiving such request. Such information shall be true and complete and it
      shall
      not contain any untrue statement of a material fact or omit to state a material
      fact necessary in order to make the statements made, in the light of the
      circumstances under which they were made, not misleading.

    

    (d) Delay
      or Suspension. Notwithstanding
      anything herein to the contrary, the Company may, at any time, suspend the
      effectiveness of any Registration Statement for a period of not more than 45
      days in the aggregate in any period of twelve consecutive calendar months (a
      “Suspension
      Period”)
      by
      giving notice to the Equityholder, if the Company shall have determined that
      the
      Company may be required to disclose any material corporate development which
      disclosure may have a material effect on the Company. The Equityholder agrees
      by
      acquisition of such Registrable Securities that, upon receipt of any notice
      from
      the Company of a Suspension Period, the Equityholder shall forthwith discontinue
      disposition of such Registrable Securities covered by such Registration
      Statement or Prospectus until the Equityholder (i) is advised in writing by
      the
      Company that the use of the applicable Prospectus may be resumed, (ii) have
      received copies of a supplemental or amended prospectus, if applicable, and
      (iii) have received copies of any additional or supplemental filings which
      are
      incorporated or deemed to be incorporated by reference in such Prospectus.
      The
      Company shall prepare, file and furnish to the Equityholders promptly upon
      the
      expiration of any Suspension Period, appropriate supplements or amendments,
      if
      applicable, to the Prospectus and appropriate documents, if applicable,
      incorporated by reference in the Registration Statement.

    

    5. Indemnification

     

    (a) Indemnification
      by the Company.
      The
      Company shall indemnify and hold harmless, to the fullest extent permitted
      by
      law, the Equityholder, its respective officers, members, managers, advisors,
      agents and employees, each person who controls the Equityholder (within the
      meaning of Section 15 of the Securities Act or Section 20 of the Exchange Act),
      and the officers, directors, stockholders, partners, members, managers,
      advisors, agents and employees of any such controlling person, from and against
      all losses, claims, damages, liabilities, costs (including, without limitation,
      all reasonable attorneys’ fees) and expenses (collectively, “Losses”),
      as
      incurred, arising out of or based upon any untrue statement or alleged untrue
      statement of a material fact contained or incorporated by reference in any
      Registration Statement, Prospectus or preliminary prospectus, or arising out
      of
      or based upon any omission or alleged omission of a material fact required
      to be
      stated therein or necessary to make the statements therein in light of the
      circumstances under which they were made (in the case of any Prospectus) not
      misleading, except to the extent such untrue statement or omission is contained
      in any information furnished in writing by the Equityholder to the Company
      for
      use in such Registration Statement, Prospectus or preliminary prospectus or
      any
      amendment or supplement thereto; provided,
      however,
      that
      the Company shall not be liable in any such case to the extent that any such
      Loss arises out of or is based upon an untrue statement or alleged untrue
      statement or omission or alleged omission made in any preliminary prospectus
      or
      Prospectus if (i) the Equityholder failed to send or deliver a copy of the
      Prospectus or Prospectus supplement with or prior to the delivery of written
      confirmation of the sale of Registrable Securities, and the Prospectus or any
      supplement thereto would have corrected such untrue statement or omission or
      (ii) the Equityholder sends or delivers a copy of the Prospectus or any
      supplement thereto after receiving written notification from the Company that
      the Prospectus or any such supplement contains an untrue statement of a material
      fact or omits to state a material fact necessary in order to make the statements
      made, in the light of the circumstances under which they were made, not
      misleading. If requested, the Company shall also indemnify selling brokers
      and
      similar securities industry professionals participating in the distribution,
      their officers, directors, agents and employees and each person who controls
      such persons (within the meaning of Section 15 of the Securities Act or Section
      20 of the Exchange Act) to the same extent as provided above with respect to
      the
      indemnification of the Equityholder. Such indemnifications shall remain in
      full
      force and effect regardless of any investigation made by or on behalf of any
      Equityholder and any of its officers, directors, stockholders, partners,
      members, managers, advisors, agents, employees or controlling persons (within
      the meaning of Section 15 of the Securities Act or Section 20 of the Exchange
      Act) after the date hereof and shall survive any transfer of Registrable
      Securities.

     

    
      
        
        

      

      
        -6-

        
          

        

      

       

    

     

    (b) Indemnification
      by the Equityholders.
      The
      Equityholder hereby agrees to indemnify and hold harmless, to the fullest extent
      permitted by law, the Company, its officers, directors, stockholders, partners,
      members, managers, advisors, agents and employees, each person who controls
      the
      Company (within the meaning of Section 15 of the Securities Act or Section
      20 of
      the Exchange Act) and the officers, directors, stockholders, partners, members,
      managers, advisors, agents and employees of any such controlling person, from
      and against all Losses arising out of or based upon (y) any untrue statement
      of
      a material fact contained or incorporated by reference in any Registration
      Statement, Prospectus or preliminary prospectus, or arising out of or based
      upon
      any omission of a material fact required to be stated therein or necessary
      to
      make the statements therein in light of the circumstances under which they
      were
      made (in the case of any Prospectus) not misleading, to the extent, but only
      to
      the extent, that such untrue statement or omission is contained in any
      information furnished by the Equityholder to the Company for use in such
      Registration Statement, Prospectus or preliminary prospectus or any amendment
      or
      supplement thereto or (z) the Equityholder sending or delivering a copy of
      the
      Prospectus or any supplement thereto to another party after receiving written
      notification from the Company that the Prospectus or any such supplement
      contains an untrue statement of a material fact or omits to state a material
      fact necessary in order to make the statements made, in the light of the
      circumstances under which they were made, not misleading. If requested, the
      Equityholder shall also indemnify selling brokers and similar securities
      industry professionals participating in the distribution, their officers,
      directors, agents and employees and each person who controls such persons
      (within the meaning of Section 15 of the Securities Act or Section 20 of the
      Exchange Act) to the same extent as provided above with respect to the
      indemnification of the Company. The Company shall be entitled to receive
      indemnities from accountants, underwriters, selling brokers, dealer managers
      and
      similar securities industry professionals participating in the distribution
      to
      the same extent as provided above with respect to information so furnished
      by
      such persons for inclusion in any Registration Statement, Prospectus or
      preliminary prospectus, provided
      that the
      failure of the Company to obtain any such indemnity shall not relieve the
      Company of any of its obligations hereunder. Such indemnifications shall remain
      in full force and effect regardless of any investigation made by or on behalf
      of
      the Company of the information provided by the Equityholder prior to Closing,
      and any of their respective officers, directors, stockholders, partners,
      members, managers, advisors, agents, employees or controlling persons (within
      the meaning of Section 15 of the Securities Act or Section 20 of the Exchange
      Act) before or after the date hereof and shall survive any transfer of
      Registrable Securities.

    
      
        
        

      

      
        -7-

        
          

        

      

       

    

     

    (c) Conduct
      of Indemnification Proceedings.
      If any
      action or proceeding (including any governmental investigation or inquiry)
      shall
      be brought or any claim shall be asserted against, without limitation, any
      Person entitled to indemnity hereunder (an “Indemnified
      Party”),
      such
      Indemnified Party shall promptly notify the party from which such indemnity
      is
      sought (the “Indemnifying
      Party”)
      in
      writing, and the Indemnifying Party shall assume the defense thereof, including
      the employment of counsel reasonably satisfactory to the Indemnified Party
      and
      the payment of all fees and expenses incurred in connection with the defense
      thereof; provided,
      however,
      that
      the failure or delay of an Indemnified Party to so notify the Indemnifying
      Party
      shall release the Indemnifying Party from its obligations hereunder only if
      and
      then only to the extent the Indemnifying Party is prejudiced by such failure
      or
      delay. All such fees and expenses (including, without limitation, any fees
      and
      expenses incurred in connection with investigating or preparing to defend such
      action or proceeding) shall be paid to the Indemnified Party, as incurred,
      within 20 days of written notice thereof to the Indemnifying Party; provided,
      however,
      that if
      the Indemnifying Party is subsequently determined not to have been liable to
      the
      Indemnified Party in accordance with this Section 5, such fees and expenses
      shall be returned promptly to the Indemnifying Party. Any such Indemnified
      Party
      shall have the right to employ separate counsel if any such action, claim or
      proceeding and to participate in the defense thereof, but the fees and expenses
      of such counsel shall be borne solely by such Indemnified Party unless (i)
      the
      Indemnifying Party has agreed to pay such fees and expenses, (ii) the
      Indemnifying Party shall have failed promptly to assume the defense of such
      action, claim or proceeding and to employ counsel reasonably satisfactory to
      the
      Indemnified Party in any such action, claim or proceeding or (iii) the named
      parties to any such action, claim or proceeding (including any impleaded
      parties) include both such Indemnified Party and the Indemnifying Party, and
      such Indemnified Party shall have been advised by counsel that there may be
      one
      or more legal defenses available to it that are different from or additional
      to
      those available to the Indemnifying Party (in which case, if such Indemnified
      Party notifies the Indemnifying Party in writing that it elects to employ
      separate counsel at the expense of the Indemnifying Party, the Indemnifying
      Party shall not have the right to assume the defense of such action, claim
      or
      proceeding on behalf of such indemnified party, it being understood, however,
      that the Indemnifying Party shall not, in connection with anyone such action,
      claim or proceeding or separate but substantially similar or related actions,
      claims or proceedings in the same jurisdiction arising out of the same general
      allegations or circumstances, be liable for the fees and expenses of more than
      one counsel (together with appropriate local counsel) at any time for all such
      Indemnified Parties, unless in the opinion of counsel for such Indemnified
      Party
      a conflict of interest may exist between such Indemnified Party and any other
      of
      such Indemnified Parties with respect to such action, claim or proceeding,
      in
      which event the Indemnifying Party shall be obligated to pay the fees and
      expenses of such additional counsel or counsels). No Indemnifying Party will
      consent to entry of any judgment or enter into any settlement that does not
      include as an unconditional term thereof the release of such Indemnified Party
      from all liability in respect to such claim or litigation without the written
      consent of the Indemnified Party. No Indemnified Party will consent to entry
      of
      any judgment or enter into any settlement that imposes any continuing obligation
      or restriction on the Indemnified Party without the written consent of the
      Indemnified Party. No Indemnified Party shall consent to entry of any judgment
      or enter into any settlement without the written consent of the Indemnifying
      Party from which indemnity or contribution is sought.

     

    
      
        
        

      

      
        -8-

        
          

        

      

       

    

     

    (d) Contribution.
      If the
      indemnification provided for in this Section 5 is unavailable to an Indemnified
      Party under Section 5(a) or (b) hereof (other than by reason of exceptions
      provided in those Sections) in respect of any Losses, then each applicable
      Indemnifying Party in lieu of indemnifying such Indemnified Party shall
      contribute to the amount paid or payable by such Indemnified Party as a result
      of such Losses, in such proportion as is appropriate to reflect the relative
      fault of the Indemnifying Party and Indemnified Party in connection with the
      actions, statements or omissions that resulted in such Losses as well as any
      other relevant equitable considerations. The relative fault of such Indemnifying
      Party and the Indemnified Party shall be determined by reference to, among
      other
      things, whether any action in question, including any untrue statement or
      alleged untrue statement of a material fact or omission or alleged omission
      of a
      material fact, has been taken or made by, or relates to information supplied
      by,
      such Indemnifying Party or Indemnified Party, and the parties’ relative intent,
      knowledge, access to information and opportunity to correct or prevent such
      action, statement or omission. The amount paid or payable by a party as a result
      of any Losses shall be deemed to include, subject to the limitations set forth
      in Section 5(c) hereof, any legal or other fees or expenses reasonably incurred
      by such party in connection with any action, suit, claim, investigation or
      proceeding.

     

    The
      parties hereto agree that it would not be just and equitable if contribution
      pursuant to this Section 5(d) were determined by pro rata
      allocation or by any other method
      of
      allocation that does not take into account the equitable considerations referred
      to in the immediately preceding paragraph. No person guilty of fraudulent
      misrepresentation (within the meaning of Section 11(f) of the Securities Act)
      shall be entitled to contribution from any person who was not guilty of such
      fraudulent misrepresentation.

     

    6. Reports
      Under Exchange Act

     

    Commencing
      on the nine month anniversary of the Closing Date, with a view to making
      available to the Equityholder the benefits of Rule 144 or any successor rule
      adopted by the SEC, in the event a Registration Statement with respect to the
      Reinvestment Shares is not then effective with the SEC, the Company agrees
      to:

     

    
      	 	
              (a)

            	
              use
                its commercially reasonable efforts to make and keep public information
                available, as those terms are understood and defined in Rule
                144;

            

    

     

    
      	 	
              (b)

            	
              use
                its commercially reasonable efforts to file with the SEC in a timely
                manner all reports and other documents required of the Company under
                the
                Securities Act or the Exchange Act;
                and

            

    

     

    
      	 	
              (c)

            	
              furnish
                to the Equityholder within a reasonable time following receipt of
                a
                written request therefor (1) a written statement by the Company as
                to its
                compliance with the reporting requirements of Rule 144, the Securities
                Act
                and the Exchange Act, (2) a copy of the most recent annual or quarterly
                report of the Company and such other reports and documents so filed
                by the
                Company and (3) such other information as may be reasonably requested
                in
                availing the Equityholder to sell Reinvestment Shares pursuant to
                Rule
                144.

            

    

     

    
      
        
        

      

      
        -9-

        
          

        

      

       

    

     

    7. Miscellaneous

     

    (a)
       Amendments
      and Waivers.
      The
      provisions of this Agreement, including the provisions of this sentence, may
      not
      be amended, modified or supplemented without the written consent of
      Equityholders holding at least a majority in interest of the Registrable
      Securities. No waiver of any provision of this Agreement shall be deemed or
      shall constitute a waiver of any other provision hereof (whether or not
      similar), shall constitute a continuing waiver unless otherwise expressly
      provided nor shall be effective unless in writing and executed by the waiving
      party.

     

    (b) Notices.
      All
      notices and other communications hereunder will be in writing and will be deemed
      received (a) the date delivered if delivered personally, (b) three (3) Business
      Days after being mailed by registered or certified mail (return receipt
      requested), (c) one (1) Business Day after being delivered to any reputable
      nationwide overnight courier service and (d) upon confirmation of delivery,
      if
      delivered by facsimile, at the following addresses (or at such other address
      for
      a party as will be specified by like notice):

     

    (i) If
      to the
      Company, to:

    

    Net
      Perceptions, Inc.

    One
      Landmark Square

    22nd
      Floor

    Stamford,
      Connecticut 06901

    Attn: Nigel
      P.
      Ekern

    Fax: 203-428-2022

    

    with
      a
      required copy to:

    

    Kane
      Kessler, P.C.

    1350
      Avenue of the Americas

    26th
      Floor

    New
      York,
      NY 10019

    Attn: Robert
      L.
      Lawrence

    Fax:
       (212)
      245-3009

    

    (ii) If
      to the
      Equityholder:

    

    CRC
      Acquisition Co. LLC

    c/o
      Riparian Partners, Ltd.

    2400
      Financial Plaza

    Providence,
      Rhode Island 02903

    Attn: Brendan
      VanDeVenter

    Fax: (401)
      274-4933

    

    with
      a
      required copy to:

    

    Greenberg
      Traurig, LLP

    One
      International Place

    Boston,
      MA 02110

    Attn: James
      P.
      Redding

    
      
        
        

      

      
        -10-

        
          

        

      

       

    

     

    (c) Governing
      Law, Venue and Waiver of Jury Trial.
      THIS
      AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED UNDER AND IN ACCORDANCE WITH THE
      INTERNAL LAWS OF THE STATE OF DELAWARE, EXCLUDING ANY CHOICE OF LAW RULES THAT
      MAY DIRECT THE APPLICATION OF THE LAWS OF ANOTHER JURISDICTION.

     

    EACH
      PARTY TO THIS AGREEMENT, BY ITS EXECUTION HEREOF, (I) HEREBY IRREVOCABLY
      SUBMITS, TO THE NON-EXCLUSIVE JURISDICTION OF THE UNITED STATES DISTRICT COURT
      FOR THE DISTRICT OF DELAWARE (OR IF JURISDICTION THERETO IS NOT PERMITTED BY
      LAW, THE STATE COURTS OF THE STATE OF DELAWARE LOCATED IN NEW CASTLE COUNTY
      FOR
      THE PURPOSE OF ANY ACTION, CLAIM, CAUSE OF ACTION OR SUIT (IN CONTRACT, TORT
      OR
      OTHERWISE), INQUIRY PROCEEDING OR INVESTIGATION ARISING OUT OF OR BASED UPON
      THIS AGREEMENT OR RELATING TO THE SUBJECT MATTER HEREOF, (II) HEREBY WAIVES,
      AND
      AGREES TO CAUSE EACH OF ITS SUBSIDIARIES TO WAIVE, TO THE EXTENT NOT PROHIBITED
      BY APPLICABLE LAW, AND AGREES NOT TO ASSERT, AND AGREES NOT TO ALLOW ANY OF
      ITS
      SUBSIDIARIES TO ASSERT, BY WAY OF MOTION, AS A DEFENSE OR OTHERWISE, IN ANY
      SUCH
      ACTION, ANY CLAIM THAT IT IS NOT SUBJECT PERSONALLY TO THE JURISDICTION OF
      THE
      ABOVE-NAMED COURTS, THAT ITS PROPERTY IS EXEMPT OR IMMUNE FROM ATTACHMENT OR
      EXECUTION, THAT ANY SUCH PROCEEDING BROUGHT IN ONE OF THE ABOVE-NAMED COURTS
      IS
      IMPROPER, OR THAT THIS AGREEMENT OR THE SUBJECT MATTER HEREOF MAY NOT BE
      ENFORCED IN OR BY SUCH COURT AND (III) HEREBY AGREES NOT TO COMMENCE OR TO
      PERMIT ANY OF ITS SUBSIDIARIES TO COMMENCE ANY ACTION, CLAIM, CAUSE OF ACTION
      OR
      SUIT (IN CONTRACT, TORT OR OTHERWISE), INQUIRY PROCEEDING OR INVESTIGATION
      ARISING OUT OF OR BASED UPON THIS AGREEMENT OR RELATING TO THE SUBJECT MATTER
      HEREOF OTHER THAN BEFORE ONE OF THE ABOVE-NAMED COURTS NOR TO MAKE ANY MOTION
      OR
      TAKE ANY OTHER ACTION SEEKING OR INTENDING TO CAUSE THE TRANSFER OR REMOVAL
      OF
      ANY SUCH ACTION, CLAIM, CAUSE OF ACTION OR SUIT (IN CONTRACT, TORT OR
      OTHERWISE), INQUIRY, PROCEEDING OR INVESTIGATION TO ANY COURT OTHER THAN ONE
      OF
      THE ABOVE-NAMED COURTS WHETHER ON THE GROUNDS OF INCONVENIENT FORUM OR
      OTHERWISE. EACH PARTY HEREBY CONSENTS TO SERVICE OF PROCESS IN ANY SUCH
      PROCEEDING IN ANY MANNER PERMITTED BY DELAWARE LAW, AND AGREES THAT SERVICE
      OF
      PROCESS BY REGISTERED OR CERTIFIED MAIL, RETURN RECEIPT REQUESTED, AT ITS
      ADDRESS SPECIFIED PURSUANT TO SECTION 7(b) IS REASONABLY CALCULATED TO GIVE
      ACTUAL NOTICE PROVIDED THAT THE
      PARTY
      DELIVERING SUCH NOTICE RECEIVES A SIGNED RETURN RECEIPT IN RESPECT
      THEREOF.
      EACH OF
      THE PARTIES HERETO HEREBY WAIVES AND COVENANTS THAT IT WILL NOT ASSERT (WHETHER
      AS PLAINTIFF, DEFENDANT OR OTHERWISE) ANY RIGHT TO TRIAL BY JURY IN ANY FORUM
      IN
      RESPECT OF ANY ISSUE OR ACTION, CLAIM, CAUSE OF ACTION OR SUIT (IN CONTRACT,
      TORT OR OTHERWISE), INQUIRY, PROCEEDING OR INVESTIGATION ARISING OUT OF OR
      BASED
      UPON THIS AGREEMENT OR THE SUBJECT MATTER HEREOF OR IN ANY WAY CONNECTED WITH
      OR
      RELATED OR INCIDENTAL TO THE TRANSACTIONS CONTEMPLATED HEREBY, IN EACH CASE
      WHETHER NOW EXISTING OR HEREAFTER ARISING. EACH OF THE PARTIES AGREE AND
      ACKNOWLEDGE THAT IT HAS BEEN INFORMED THAT THIS SECTION 7(c) CONSTITUTES A
      MATERIAL INDUCEMENT UPON WHICH THE OTHER PARTIES HERETO ARE RELYING AND WILL
      RELY IN ENTERING INTO THIS AGREEMENT AND ANY OTHER AGREEMENTS RELATING HERETO
      OR
      CONTEMPLATED HEREBY. ANY PARTY HERETO MAY FILE AN ORIGINAL COUNTERPART OR A
      COPY
      OF THIS SECTION 7(c) WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF EACH
      SUCH PARTY TO THE WAIVER OF ITS RIGHT TO TRIAL BY JURY. 

     

    
      
        
        

      

      
        -11-

        
          

        

      

       

    

     

    (d)
       Counterparts.
      This
      Agreement may be executed in any number of counterparts and by the parties
      hereto in separate counterparts, each of which when so executed shall be deemed
      to be an original and all of which taken together shall constitute one and
      the
      same Agreement.

     

    (e) Headings.
      The
      headings in this Agreement are for convenience of reference only and shall
      not
      limit or otherwise affect the meaning hereof.

     

    (f)
       Severability.
      If any
      term, provision, covenant or restriction of this Agreement is held by a court
      of
      competent jurisdiction to be invalid, void or unenforceable, the remainder
      of
      the terms, provisions, covenants and restrictions set forth herein shall remain
      in full force and effect and shall in no way be affected, impaired or
      invalidated, and the parties hereto shall use their best efforts to find and
      employ an alternative means to achieve the same or substantially the same result
      as that contemplated by such term, provision, covenant or restriction. It is
      hereby stipulated and declared to be the intention of the parties that they
      would have executed the remaining terms, provisions, covenants and restrictions
      without including any of such that may be hereafter declared invalid, void
      or
      unenforceable.

     

    (g) Successors
      and Assigns. All
      of
      the terms and provisions of this Agreement shall be binding upon and shall
      inure
      to the benefit of the successors and permitted assigns of the parties
      hereto;
      provided, however, that (a) no party shall be able to transfer or assign any
      of
      their rights and obligations hereunder without the prior written consent of
      the
      other party hereto.

     

    (h) Entire
      Agreement.
      The
      Equityholder acknowledges that this Agreement is entered into pursuant to,
      and
      the issuance and delivery of the Reinvestment Shares is being made pursuant
      to,
      the Stock Purchase Agreement and that this Agreement is subject to the further
      terms and conditions thereof. This Agreement, the Equityholder Lock-Up
      Agreement, the Asset Purchase Agreement and the Stock Purchase Agreement
      constitutes the entire agreement among the parties hereto pertaining to the
      subject matter hereof and supersede all prior and contemporaneous agreements,
      understandings, negotiations and discussions, whether oral or written, of the
      parties with respect to such subject matter. 

     

    [SIGNATURE
      PAGE FOLLOWS]

    
      
        
        

      

      
        -12-

        
          

        

      

       

    

     

    IN
      WITNESS WHEREOF, the parties have executed this Agreement as of the date first
      written above.

    
      	 	 	 
	 	
              NET
                PERCEPTIONS, INC. 

            
	 
 	 
 	 
 
	
            	By:  	
            
	 	
              
                

              

              Name:
                Nigel P. Ekern

              Title:  
                Chief Administrative Officer

            

    

     

    
      	 	 	 
	 	
              CRC
                ACQUISITION CO. LLC

            
	 
 	 
 	 
 
	
            	By:  	
            
	 	
              
                

              

              Name:
                

              Title:EXHIBIT
      I TO
      EXHIBIT
      C TO 

    ASSET
      PURCHASE
      AGREEMENT

    

    Net
      Perceptions, Inc.

    One
      Landmark Square, 22nd
      Floor

    Stamford,
      CT 06901

    Tel.
      (203) 428.2040

    

    October
      3, 2006

    

    CRC
      Acquisition Co. LLC

    c/o
      Riparian Partners, Ltd.

    2400
      Financial Plaza

    Providence,
      Rhode Island 02903

    Attn:
      Brendan VanDeventer

    

    
      	
            	Re:	
              Asset
                Purchase Agreement dated as of September 22, 2006, among CRC Acquisition
                Co. LLC, Net Perceptions, Inc. and SIG Acquisition
                Corp.

            

    

    

    Gentlemen:

    

    Reference
      is made to (i) that certain Asset Purchase Agreement, dated as of September
      22,
      2006, among CRC Acquisition Co. LLC (the “Equityholder”),
      Net
      Perceptions, Inc. (the “Company”)
      and
      SIG Acquisition Corp., a newly formed wholly-owned subsidiary of the Company,
      pursuant to which SIG Acquisition Corp proposes to acquire substantially all
      of
      the assets of the Acquired Business on the terms and conditions set forth
      therein and (ii) that certain Stock Purchase Agreement (the “Stock
      Purchase Agreement”)
      dated
      as of the date hereof by and between the Company and Equityholder (collectively,
      the “Transactions”).
      In
      connection with the Transactions, the Equityholder will receive, among other
      things, 3,529,412 shares of the capital common stock, par value $0.0001 per
      share, of the Company (the “Shares”).
      The
      Equityholder (i) acknowledges that this letter agreement is entered into
      pursuant to, and the issuance and delivery of the Shares is being made pursuant
      to, the Stock Purchase Agreement and is subject to the further terms and
      conditions thereof, and (ii) understands that the Company is willing to proceed
      with this transaction only if the undersigned enters into this letter agreement.
      Capitalized terms used herein, but not defined herein, shall have the meanings
      ascribed to such terms in the Asset Purchase Agreement.

    

    The
      Equityholder hereby warrants and represents as follows:

    

    
      	 	
              (a)

            	
              Equityholder
                is familiar with the terms of the Transactions, and it has had the
                opportunity to discuss in detail the terms of the Transactions with
                the
                officers and directors of the
                Company;

            

    

    

    
      	(b)        
                	
              Equityholder
                is the sole beneficial owner of the Shares, and no other Person has
                any
                Lien or other interest of any nature in such Shares (without limiting
                the
                foregoing, it acknowledges that it will not hold such Shares of the
                Company in any representative or fiduciary capacity);
                and

            

    

    
      
        
        

      

      
        
        

        
          

        

      

       

    

    

    
      	(c)    
                	
              Equityholder
                has the full authority and capacity to enter into and carry out all
                the
                terms of this letter agreement, which has been duly authorized by
                all
                necessary limited liability company action and it is not subject
                to, or
                bound by, any agreement or instrument or any order of any court or
                other
                Governmental Authority that in any way restricts its authority or
                capacity
                to enter into and carry out all the terms of this letter
                agreement.

            

    

    

    In
      consideration of the consummation of the Transaction, including, without
      limitation, Equityholder’s receipt of the Shares and the other consideration set
      forth in the Asset Purchase Agreement, the Equityholder irrevocably agree that
      it will not (except pursuant to an order by a court of competent jurisdiction)
      directly or indirectly:

    

    
      	 	
              (1)

            	
              Offer
                for sale, sell, pledge, assign, hypothecate or otherwise create any
                interest in or dispose of (or enter into any transaction or device
                that is
                designed to, or could reasonably be expected to, result in any of
                the
                foregoing) any securities of the Company, including the Shares as
                well as
                securities that it will “beneficially own” (as defined in Section 13(d) of
                the Securities Exchange Act of 1934, as amended, including the rules
                and
                regulations of the Securities and Exchange Commission thereunder),
                and
                securities of the Company that may be issued upon the occurrence
                of any
                future contingency or securities convertible into or exchangeable
                for
                securities of the Company which may be issued or transferred to the
                Equityholder during the period commencing on the Closing Date and
                ending
                on the six month anniversary of the Closing Date (the “Lock-up
                Period”);
                or 

            

    

    

    
      	(2)        
               	
              Enter
                into any swap or other derivatives transaction that transfers to
                another
                Person, in whole or in part, any of the economic benefits or risks
                of
                ownership of such securities, including the Shares, including, without
                limitation, any short sales, puts, calls or other hedging transactions
                (including, without limitation, private hedging
                transactions);

            

    

    

    whether
      any such transaction described in paragraph (1) or (2) above is to be settled
      by
      delivery of Shares or other securities, in cash or otherwise during the Lock-Up
      Period.

    

    Equityholder
      agrees to the legending of the certificates evidencing the Shares with a legend
      indicating that the Shares are subject to the Lock-Up Period and this letter
      agreement. 

    

    The
      Company and its agents, including its transfer agent, are authorized to decline
      to make any transfer of securities if such transfer would constitute a violation
      or breach of this letter agreement. 

    

    The
      Equityholder understands that the Company will proceed with the Transactions
      in
      reliance on this letter agreement, and that any Shares transferred or issued
      to
      it under the terms of the Transaction will contain a restrictive legend stating
      that the transfer of such shares is restricted. 

    
      
        
        

      

      
        
        

        
          

        

      

       

    

    

    The
      Equityholder agrees that it will execute any additional documents reasonably
      necessary or related to the enforcement of this letter agreement and its
      obligations under this letter agreement is binding upon its managers, members,
      employees, successors and assigns.

    

    This
      letter agreement may be executed in any number of counterparts and by the
      parties hereto in separate counterparts, each of which when so executed shall
      be
      deemed to be an original and all of which taken together shall constitute one
      and the same letter agreement.

    

    

    [signature
      page follows]

    
      
        
        

      

      
        
        

        
          

        

      

       

    

     

    
      	 	 	 
	 	
              Very
                truly yours,

               

              NET
                PERCEPTIONS, INC.

            
	 
 	 
 	 
 
	
            	By:  	
            
	 	
              
                

              

              Name: Nigel
                P. Ekern

              Title: Chief
                Administrative Officer

            

    

    
    

    Acknowledged
      and agreed to by the

    undersigned
      as of the 3rd
      day
      of

    October,
      2006:

    

    CRC
      ACQUISITION CO. LLC

    
      	 	 	 	 
	By:	 	 	
            
	
              
                

              

              Name:

              Title:

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