Document:

SECOND
AMENDMENT TO FORBEARANCE AGREEMENT

 

THIS
SECOND AMENDMENT TO FORBEARANCE AGREEMENT (this “Amendment”), dated as of September 30, 2018, is
entered into and between by and between Super G Capital, LLC, a Delaware limited liability company (“Lender”),
Precision Opinion, Inc., a Nevada corporation (“Borrower”), and James T. Medick, an individual residing
at 2482 Hollow Rock Road, Las Vegas, NV 89135 (“Guarantor”). Borrower and Guarantor are sometimes referred
to herein, as the “Credit Parties”.

 

W
I T N E S S E T H:

 

WHEREAS,
the Lender and the Borrower are parties to (i) that certain Business Loan & Security Agreement, dated as of September 13,
2017 (as amended, restated, supplemented or modified from time to time, the “Loan Agreement”) by and
between Lender and Borrower; (ii) all other instruments, agreements and other documents executed or delivered in connection therewith
(each as amended or otherwise modified, and collectively with the Loan Agreement, the “Loan Documents”);

 

WHEREAS,
each of the Credit Parties previously entered into that certain Forbearance Agreement (the “Forbearance Agreement”),
dated as of July 8, 2018, by and among Lender, and the Credit Parties;

 

WHEREAS,
each of the Credit Parties previously entered into that certain First Amendment to Forbearance Agreement (the “First
Amendment”), dated as of August 15, 2018, by and among Lender, and the Credit Parties; and

 

WHEREAS,
the Credit Parties and Lender have agreed to amend certain provisions of the Forbearance Agreement subject to the terms and on
the conditions set forth herein.

 

NOW
THEREFORE, in consideration of the foregoing and the mutual agreements and covenants contained herein, and other good and
valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

 

SECTION
1. DEFINITIONS. Capitalized terms used and not otherwise defined herein shall have the meanings ascribed to them
in the Loan Agreement.

 

SECTION
2. AMENDMENT TO FORBEARANCE AGREMEENT. 

 

2.1       Upon
the Fourth Amendment Effective Date (as defined in the Fourth Amendment to Forbearance Agreement dated as of the date hereof (the
“Fourth Amendment”)), the definition of “Forbearance Termination Date” as set forth in the
Forbearance Agreement is hereby amended to delete the reference to “September 30, 2018” and substitute “December
31, 2018” therefor.

 

SECTION
3. CONDITIONS TO EFFECTIVENESS.

 

3.1       The
provisions contained in Section 2 herein shall be effective only upon the satisfaction of each of the following conditions precedent,
in a manner satisfactory to Lender, or otherwise waived by Lender in its sole discretion (the date on which such conditions precedent
are satisfied or waived by Lender shall be the “Fourth Amendment Effective Date”):

 

(a)       the
receipt by Lender, in form and substance satisfactory to Lender, of an original (or faxed or electronic copy) of this Amendment,
duly authorized, executed and delivered by Borrower;

 

(b)       receipt
by Lender of payment from Borrower of all costs and expenses, including, without limitation, all legal fees and expenses, incurred
by Lender in the structuring, negotiation, arrangement and/or preparation of this Amendment and the agreements, documents and/or
instruments in connection herewith or contemplated hereby;

 

    	 

    	 	 	 

    

 

(c)       all
of the representations and warranties contained in the Forbearance Agreement, the Loan Agreement and each of the other Loan Documents,
as amended hereby, shall be true and correct in all material respects after giving effect to this Amendment, except to the extent
that any such representation or warranty is made as of a specified date, in which case such representation or warranty shall have
been true and correct as of such date;

 

(d)       the
receipt by Lender, in form and substance satisfactory to Lender, of an original (or faxed or electronic copy) amendment to that
certain forbearance agreement dated on or about July 8, 2018, by and between Heritage and Borrower, duly authorized, executed
and delivered by each of the parties thereto;

 

(e)       after
giving effect to the provisions of this Amendment, no default, or Event of Default shall exist or shall have occurred and be continuing.

 

SECTION
4. PROVISIONS OF GENERAL APPLICATION.

 

4.1       Effect
of this Amendment. Except as expressly set forth herein, no other changes or modifications to the Loan Agreement or any of
the other Loan Documents are intended or implied, and in all other respects the Loan Documents are hereby specifically ratified,
restated and confirmed by all parties hereto as of the date hereof. This Amendment and any instruments or documents delivered
or to be delivered in connection herewith, represent the entire agreement and understanding concerning the subject matter hereof
and thereof between the parties hereto, and supersede all other prior agreements, understandings, negotiations and discussions,
representations, warranties, commitments, proposals, offers and contracts concerning the subject matter hereof, whether oral or
written. To the extent of conflict between the terms of this Amendment, the Forbearance Agreement and the other Loan Documents,
the terms of this Amendment shall control. The Loan Agreement, this Amendment and this Forbearance Agreement shall be read and
construed as one agreement.

 

4.2       Binding
Agreement; No Third Party Beneficiaries. This Amendment shall be binding upon and inure to the benefit of each of the parties
hereto and its respective successors and assigns. This Amendment is solely for the benefit of Lender and the Credit Parties and
each of their respective successors and assigns, and no other person shall have any right, benefit, priority or interest under,
or because of the existence of, this Amendment.

 

4.3       Costs
and Expenses. In addition to all other fees and expenses payable by Borrowers to Lender under the Loan Documents or otherwise,
Borrower shall reimburse Lender for all costs and expenses including, without limitation, all legal fees and expenses incurred
by Lender in the structuring, negotiation, arrangement and/or preparation of this Amendment and the agreements, documents and/or
instruments in connection herewith or contemplated hereby.

 

4.4       Further
Assurances. The parties hereto shall execute and deliver such additional documents and take such additional action as may
be reasonably necessary or desirable to effectuate the provisions and purposes of this Amendment, including without limitation
any additional documentation to evidence or perfect Lender’s liens in the assets of the Credit Parties.

 

4.5       No
Duress. This Amendment has been entered into without force or duress, of the free will of each Credit Party. Each Credit Party’s
decision to enter into this Amendment is a fully informed decision and such Credit Party is aware of all legal and other ramifications
of such decision.

 

4.6       Counsel.
Each Credit Party has read and understands this Amendment, has consulted with and been represented by legal counsel in connection
herewith, and has been advised by its counsel of its rights and obligations hereunder and thereunder.

 

4.7       Governing
Law. The validity, interpretation and enforcement of this Amendment and any dispute arising out of the relationship between
the parties hereto whether in contract, tort, equity or otherwise, shall be governed by the internal laws of the State of California
but excluding any principles of conflicts of law or other rule of law that would cause the application of the law of any jurisdiction
other than the laws of the State of California.

 

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4.8       Waiver
of Jury Trial. To the fullest extent permitted by applicable law, each of the Credit Parties hereby irrevocably waives any
right to trial by jury of any claim, demand, action or cause of action arising under this agreement or in any way connected with
or related or incidental to the dealings of the parties hereto in respect of this agreement or the transactions contemplated hereby,
in each instance whether now existing or hereafter arising and whether in contract, tort, equity or otherwise.

 

4.9       Headings.
The headings listed herein are for convenience only and do not constitute matters to be construed in interpreting this Amendment.

 

4.10       Counterparts.
This Amendment may be executed in any number of counterparts, but all of such counterparts shall together constitute but one and
the same agreement. In making proof of this Amendment, it shall not be necessary to produce or account for more than one counterpart
thereof signed by each of the parties hereto. Delivery of an executed counterpart of this Amendment by telecopier or other electronic
method of transmission shall have the same force and effect as delivery of an original executed counterpart of this Amendment.
Any party delivering an executed counterpart of this Amendment by telecopier or other electronic method of transmission also shall
deliver an original executed counterpart of this Amendment, but the failure to deliver an original executed counterpart shall
not affect the validity, enforceability, and binding effect of this Amendment as to such party or any other party.

 

[Remainder
of page intentionally blank]

 

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IN
WITNESS WHEREOF, the parties hereto have caused this Amendment to be duly executed and delivered by its authorized officers
as of the day and year first above written.

 

	 	LENDER:	 
	 	 	 
	 	SUPER
    G CAPITAL, LLC, a Delaware limited liability company
	 	 	 
	 	By:	 /s/
Marc Cole 
	 	Name:	 Marc
Cole 
	 	Title:	 Chief
Financial Officer 
	 	 	 
	 	BORROWER:
	 	 	 
	 	PRECISION
    OPINION, INC., a Nevada corporation
	 	 	 
	 	By:	 /s/
Bruce Baum 
	 	Name:	 Bruce
Baum 
	 	Title:	 Chief
Financial Officer 
	 	 	 
	 	Guarantor:
	 	 	 
	 	 	 /s/
James T. Medick 
	 	James
    T. Medick, individually
	 	 
	 	Address:
	 	2482
    Hollow Rock Road
	 	Las
    Vegas, NV 89135

 

Signature
Page to Second Amendment to Forbearance Agreement

 

    	 

    	 	 	 

    

 

GUARANTOR’s
REAFFIRMATION AND CONSENT

 

All
capitalized terms used herein but not otherwise defined herein shall have the meanings ascribed to them in that certain Business
Loan & Security Agreement, dated as of September 13, 2017 (as amended, restated, supplemented or otherwise modified, the “Loan
Agreement”), by and between SUPER G CAPITAL, LLC (“Lender”) and PRECISION OPINION, INC., a Nevada
corporation (“Borrower”), or in that certain Forbearance Agreement, dated as of July 6, 2018 (as amended, restated,
supplemented and otherwise modified from time to time, the “Forbearance Agreement”), by and between Lender
and Borrower. The undersigned hereby (a) represents and warrants to Lender that the execution, delivery, and performance of this
Reaffirmation and Consent are within his powers, are not in contravention of any law, rule, or regulation, or any order, judgment,
decree, writ, injunction, or award of any arbitrator, court, or governmental authority, or of any contract or undertaking to which
he is a party or by which any of his properties may be bound or affected; (b) consents to the transactions contemplated by this
Amendment; (c) acknowledges and reaffirms his obligations owing to the Lender under any Loan Documents to which he is a party
(including without limitation the Guaranty and Suretyship Agreement, dated as of September 13, 2017 (the “Guaranty”),
executed by the undersigned, in connection with the execution of the Loan Agreement); and (d) agrees that each of the Loan Documents
(including without limitation the Guaranty and Suretyship Agreement) to which he is a party is and shall remain in full force
and effect. Although the undersigned has been informed of the matters set forth herein and has acknowledged and agreed to same,
he understands that the Lender has no obligations to inform him of such matters in the future or to seek his acknowledgment or
agreement to future amendments, and nothing herein shall create such a duty. Delivery of an executed counterpart of this Reaffirmation
and Consent by telefacsimile or electronic pdf file shall be equally as effective as delivery of an original executed counterpart
of this Reaffirmation and Consent. Any party delivering an executed counterpart of this Reaffirmation and Consent by telefacsimile
or electronic pdf file also shall deliver an original executed counterpart of this Reaffirmation and Consent but the failure to
deliver an original executed counterpart shall not affect the validity, enforceability, and binding effect of this Reaffirmation
and Consent. This Reaffirmation and Consent shall be governed by the laws of the State of California.

 

[Signature
Page Follows]

 

    	 

    	 	 	 

    

 

IN
WITNESS WHEREOF, the undersigned has caused this Reaffirmation and Consent to be executed as of the date of this Amendment.

 

	 	 /s/
James T. Medick 
	 	James
    T. Medick
	 	 
	 	Address:
	 	2482
    Hollow Rock Road
	 	Las
    Vegas, NV 89135

 

Signature
Page to Guarantor’s Reaffirmation and ConsentAMENDED
AND RESTATED ASSET PURCHASE AGREEMENT

 

for

 

MARKETING
ANALYSTS, LLC

 

THIS
AMENDED AND RESTATED ASSET PURCHASE AGREEMENT (“Agreement”) is entered into as of October 1, 2018 (the “Effective
Date”), by and between ACQUISITION CORP 1, a Nevada corporation (“Buyer”), with offices at 101 Convention Center
Drive, Plaza 125, Las Vegas, NV 89109, and an affiliate of MR2 Life, Inc. and MR2 Group, Inc., and MARKETING ANALYSTS, LLC, d/b/a
MAi Research, a South Carolina limited liability company (“Seller”), with offices at 2000 Sam Rittenberg Boulevard,
Suite 3007, Charleston, SC 29407 (Buyer and Seller are sometimes referred to herein individually as a “party” and
collectively as the “parties”). It amends and restates the original Asset Purchase Agreement dated June 2, 2018.

 

Background.
Seller owns and operates a business primarily providing market research and analysis across a spectrum of industries in both domestic
and foreign markets, utilizing proprietary methods, systems and services (the “Business”). Buyer now desires to purchase,
and Seller desires to sell to Buyer, substantially all of Seller’s assets, subject to and in accordance with the terms and
conditions of this Agreement.

 

NOW,
THEREFORE, in consideration of the premises and the mutual covenants and agreements contained herein, and for other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, Seller and Buyer, intending to be legally bound hereby,
agree as follows:

 

SECTION
I – PURCHASE AND SALE OF ASSETS

 

		1.1.	Certain
                                         Definitions. The following terms have the meanings specified or referred to in this
                                         Section below:

 

“Action”
means any claim, action, cause of action, demand, lawsuit, arbitration, inquiry, audit, notice of violation, proceeding, litigation,
citation, summons, subpoena or investigation of any nature, civil, criminal, administrative, regulatory or otherwise, whether
at law or in equity, and all related defenses, counterclaims and cross-claims of any nature.

 

“Affiliate”
of a Person means any other Person that directly or indirectly, through one or more intermediaries, controls, is controlled by,
or is under common control with, such Person. The term “control” (including the terms “controlled by”
and “under common control with”) means the possession, directly or indirectly, of the power to direct or cause the
direction of the management and policies of a Person, whether through the ownership of voting securities, by contract or otherwise.

 

“Agreement”
has the meaning set forth in the preamble.

 

“Allocation Schedule” has the meaning set forth in Section 1.7.

 

“Ancillary
Documents” means the the Bill of Sale, the Assignment and Assumption Agreement, Intellectual Property Assignments, Assignments
and Assumptions of Lease, Executive Employment Agreements, closing statement, , Seller Lock-Up Agreements, and the other agreements,
instruments, certificates and documents required to be delivered at the Closing.

 

“Assigned
Contracts” has the meaning set forth in Section 1.2(e).

 

“Assignment
and Assumption Agreement,” has the meaning set forth in Section 4.2(a).

 

“Assignment and Assumption of Lease”
has the meaning set forth in Section 4.2(a).

 

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“Bill
of Sale” has the meaning set forth in Section 4.2(a).

 

“Books
and Records” has the meaning set forth in Section 1.2(l).

 

“Business”
has the meaning set forth in the Background paragraph above.

 

“Business
Day” means any weekday, except days on which commercial banks located in Charleston, SC are authorized or required by applicable
law to be closed for business.

 

“Buyer”
has the meaning set forth in the preamble.

 

“Buyer’s
Accountants” means Piercy Bowler Taylor & Kern, with offices in Las Vegas, NV, or their successors selected by Buyer
in its sole discretion.

 

“Calculation
Date” shall mean September 30th of each anniversary year.

 

“Closing”
has the meaning set forth in Section 4.1.

 

“Closing
Date” has the meaning set forth in Section 4.1.

 

“Code”
means the Internal Revenue Code of 1986, as amended.

 

“Contracts”
means all contracts, proposals, offers, letters of intent, letters of understanding, leases, deeds, mortgages, licenses, instruments,
notes, commitments, undertakings, indentures, joint ventures and all other agreements, commitments and legally binding arrangements,
whether written or oral.

 

“Disclosure
Schedules” means the due diligence and other disclosure lists and schedules delivered by Seller to Buyer prior to or concurrently
with the execution and delivery of this Agreement or Closing.

 

“Dollars
or $” means the lawful currency of the United States of America.

 

“Effective
Date” means October 1, 2018.

 

“Encumbrance”
means any charge, claim, community property interest, pledge, condition, equitable interest, lien (statutory or other), option,
security interest, mortgage, easement, encroachment, right of way, right of first refusal, or restriction of any kind, including
any restriction on use, voting, transfer, receipt of income or exercise of any other attribute of ownership, whether or not perfected.

 

“Excluded
Liabilities” has the meaning set forth in Section 1.3(a).

 

“GAAP”
means United States generally accepted accounting principles in effect from time to time. “Governmental
Authority” means any federal, state, local or foreign government or political subdivision thereof, or any agency,
instrumentality or regulatory authority of such government or political subdivision, or any self-regulated or other
non-governmental regulatory organization.

 

“Gross
Margin” means recognized revenues minus the actual direct costs to produce the recognized revenues in accordance with GAAP.

 

“Guarantee
of MR2 Group, Inc.” has the meaning set forth in sections 1.4(a) and 1.4(b).

 

“Independent
Accountant” shall mean a firm of independent certified public accountants, other than Seller’s Accountants or
Buyer’s Accountants, which is selected by mutual agreement of Buyer and Seller at or prior to Closing (or thereafter,
as needed) to resolve disputes, but if Buyer and Seller cannot mutually agree within seven (7) Business Days, the Independent
Accountant shall be a firm of independent certified public accountants selected by the mutual agreement of Buyer’s
Accountants and Seller’s Accountants.

 

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“Intellectual
Property Agreements” means all licenses, sublicenses, consent to use agreements, settlements, coexistence agreements, covenants
not to sue, waivers, releases, permissions and other Contracts, whether written or oral, relating to any Intellectual Property
that is used or held for use in the conduct of the Business as currently conducted or proposed to be conducted to which Seller
is a party, beneficiary or otherwise bound.

 

“Intellectual
Property Assets” means all business names of Seller and any variations thereof and any names confusingly similar thereto,
all other trademarks, all logos, trademark registrations, inventions, trade secrets, copyrights, copyright registrations, works
protectable by statutory or common law, patents, patents pending, theadvertisements and listings of the Business to the extent
assignable, all telephone numbers, internet domain names, web sites, social media accounts, intellectual property, Intellectual
Property Registrations, business and other methods, operational methods and procedures, analytical methods and procedures, software
and software systems, programs, operating systems, computer and processing code (including, without limitation, source code, object
code and any electronic device code), and all other intangible assets and goodwill of or associated with the Business, whether
currently existing or under any stage of development (collectively, the “Intellectual Property”), including (without
limitation) those items listed on the Disclosure Schedules, that is owned by Seller and used or held for use in the conduct of
the Business as currently conducted or proposed to be conducted, together with all (i) royalties, fees, income, payments, and
other proceeds now or hereafter due or payable to Seller with respect to such Intellectual Property; (ii) all past, present and
prospective customer and client relationships and contacts, and (iii) claims and Actions with respect to such Intellectual Property,
whether accruing before, on, or after the date hereof, including (without limitation) all rights to and claims for damages, restitution,
and injunctive and other legal or equitable relief for past, present, or future infringement, misappropriation, or other violation
thereof.

 

“Intellectual
Property Assignments” has the meaning set forth in Section 4.2(a).

 

“Intellectual
Property Registrations” means all Intellectual Property Assets that are subject to any issuance, registration, or application
by or with any Governmental Authority or authorized private registrar in any jurisdiction, including (without limitation) issued
Patents, registered Trademarks, domain names and Copyrights, and pending applications for any of the foregoing.

 

“Interest
Rate” means prime rate plus 1.0%.

 

“IPO
Closing” means the effective date of the listing of MR2 Group, Inc. shares on the NASDAQ stock exchange.

 

“Knowledge
of Seller” or “Seller’s Knowledge” or any other similar knowledge qualification, means the actual or constructive
knowledge of Richard Serrins or Robert Pascale, each currently an officer or employee of Seller.

 

“Liabilities”
means all obligations, responsibilities, payables and debts of any kind or nature, known or unknown, whether or not liquidated
or foreseeable.

 

“LOI”
means the letter of intent dated March 14, 2018 by and between Seller and MR2 Group, Inc., an Affiliate of Buyer, concerning the
transaction which is the subject of this Agreement.

 

“Material
Adverse Effect” means any event, occurrence, fact, condition or change that is, or could reasonably be expected to become,
individually or in the aggregate, materially adverse to (a) the business, results of operations, condition (financial or otherwise),
contracts or assets of the Seller or the Business, or (b) the ability of Seller to consummate the transactions contemplated hereby
on a timely basis.

 

“PCAOB”
means the Public Company Accounting Oversight Board, the nonprofit corporation established by federal law to oversee the audits
of public companies, or its successor organization.

 

“Permits”
means all permits, licenses, franchises, certificates, leases, easements, rights-of-way, permits, governmental waivers and consents,
to the extent such relate to the Business, Purchased Assets or Assigned Contracts and to the extent not excluded from this transaction
by Buyer (whether before or after Closing), in Buyer’s sole discretion. Without limiting the foregoing, any and all “franchise
agreements” or agreements/arrangements described or designated as “franchise” relationships of Seller shall
be excluded from this transaction and shall not be considered Assigned Contracts in any respect unless explicitly so agreed by
Buyer. However, Seller shall assist Buyer in establishing new service provider agreements/relationships on terms acceptable to
Buyer as promptly as possible at or following Closing.

 

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“Person”
means any natural person, any form of business or social entity or organization, any trust or any non-governmental legal entity,
excluding any Governmental Authority.

 

“Post-Closing
Tax Period” means any taxable period beginning after the Closing Date and, with respect to any taxable period beginning
before and ending after the Closing Date, the portion of such taxable period beginning after the Closing Date.

 

“Pre-Closing
Tax Period” means any taxable period ending on or before the Closing Date and, with respect to any taxable period beginning
before and ending after the Closing Date, the portion of such taxable period ending on and including the Closing Date.

 

“Purchase
Price” has the meaning set forth in Section 1.4(a).

 

“Purchased
Assets” has the meaning set forth in Section 1.2.

 

“Representative”
means, with respect to any Person, any and all directors, officers, employees, consultants, financial and legal counselors and
advisors, independent contractors, and owners with 5% or more of the equity ownership of the principal entity.

 

“Seller’s
Accountants” means Sobel & Co., Inc. with offices in Livingston, NJ, or their successors selected by Seller in its sole
discretion.

 

1.2. Sale
of Assets. Subject to the terms and conditions set forth herein, at the Closing, Seller shall sell, assign, transfer, convey
and deliver to Buyer, and Buyer shall purchase from Seller, free and clear of any and all Encumbrances, all of Seller’s
right, title and interest in, to and under all of the assets, properties and rights of every kind and nature, whether real, personal
or mixed, tangible or intangible (including, without limitation, goodwill), wherever located and whether now existing or hereafter
identified acquired (other than the Excluded Assets), which relate to, or are used, useable or held for use in connection with
the Business (collectively, the “Purchased Assets”), including (without limitation) the following, but excluding the
items described in Section 1.3 below:

 

(a) all
customer, client and supplier relationships, contacts, proposals, information, price and cost data, invoices, and sales and promotional
materials, and all data, books and records pertaining to any of the foregoing and the Business, whether past, present or prospective;

 

(b) all
machinery, equipment, computers, electronic devices, parts, vehicles, furniture, fixtures, supplies, telephones, office equipment
and other tangible personal property (including, without limitation, all machinery, equipment and supplies listed on the Disclosure
Schedules) (the “Tangible Personal Property”);

 

(c) all
work-in-process, inventory, raw materials, finished goods, reports and services, orders and deposits (including, without limitation,
all security deposits and advance payments relating to any Purchased Assets, customer orders or Assigned Contracts) whether or
not such work has been invoiced by the Effective Date;

 

(d) all
investments, accounts (unrestricted investment accounts, unrestricted cash accounts, accounts receivable, accounts payable or
other liabilities,), cash, security deposits, prepaid assets, prepaid expenses other security, refunds, rights of recovery, rights
of set-off, and rights of recoupment, deposits, charges, sums and fees relating to the Business;

 

(e) all
Contracts, including (without limitation) Intellectual Property Agreements, whether or not set forth on the Disclosure Schedules,
that Buyer has agreed to assume or disclosed later (without waiving any rights hereunder) that Buyer agrees to assume, with the
presumption that Buyer agrees to assume all Contracts with customers and clients, whether past, present or prospective, unless
explicitly excluded by Buyer (collectively, the “Assigned Contracts”);

 

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 (f)  all Intellectual Property Assets;

 

 (g)  all improvements to leased property;

 

(h) all
Permits which are held by Seller and required for the conduct of the Business as currently conducted, for performance of the Assigned
Contracts or for the ownership and use of the Purchased Assets, including, without limitation, those listed on the Disclosure
Schedules;

 

(i) all
Actions and rights to Actions of any nature available to or being pursued by Seller to the extent related to the Business, the
Assigned Contracts or the Purchased Assets, whether arising by way of counterclaim or otherwise, known or unknown;

 

(j) all
of Seller’s rights under warranties, indemnities and all similar rights against third parties to the extent related to any
Purchased Assets or Assigned Contracts;

 

(k) all
insurance benefits, including rights and proceeds, arising from or relating to the Business, the Purchased Assets or the Assigned
Contracts;

 

(l) originals,
or where not available, copies, of all books and records, including, but not limited to, books of account, ledgers and general,
financial and accounting records, machinery and equipment maintenance files, customer lists, customer purchasing histories, price
lists, distribution lists, supplier lists, production data, quality control records and procedures, customer complaints and inquiry
files, research and development files, records and data (including, without limitation, all correspondence with any Governmental
Authority), sales material and records (including, without limitation, pricing history, total sales, terms and conditions of sale,
sales and pricing policies and practices), strategic plans, internal financial statements, marketing and promotional surveys,
material and research and files relating to the Intellectual Property Assets and the Intellectual Property Agreements (“Books
and Records”); and

 

(m) all
rights to operate the Business as a going concern and to do business with all present and past customers and suppliers of the
Business, all goodwill and the going concern value of the Business.

 

 1.3.  Excluded Liabilities.

 

(a) Notwithstanding
Section 1.2 above, the Purchased Assets shall not include the following liabilities (collectively, the “Excluded Liabilities”):

 

 (i) the Seller’s liabilities under its Line of Credit currently in the amount of $342,742.

 

 1.4.  Consideration.

 

(a) The
aggregate purchase price for the Purchased Assets and the total consideration for this transaction shall be (i) the assumption
of an aggregate of $871,851 of Seller’s Liabilities as set forth on Schedule 1.4 (the “Purchase Price”); (ii)
the repayment of $342,742 for such adjustment amount, necessary to payoff the existing MAi Line of Credit which is an Excluded
Liability under Section 1.3 above. The $342,743 shall be repayable by Buyer as follows.

 

	 	i.	If
    the parent company of the Buyer has completed its IPO on the NASDAQ exchange, then the Buyer, which performance is guaranteed
    by MR2 Group, Inc (“Guarantee of MR2 Group, Inc.”) will pay to Rich Serrins $342,742.00 within seven days of the
    completion of the IPO of MR2 Group. or,
	 	 	 
	 	ii.	If
    parent company of the Buyer is not a publicly listed company on the NASDAQ exchange, then the Buyer, which performance is
    guaranteed by MR2 Group, Inc (“Guarantee of MR2 Group, Inc.”) agrees to repay Rich Serrins the $342,742.00 or
    the exact amount required to repay the existing MAi bank line of credit as follows:

 

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	 	1)	Fifty
    thousand dollars ($50,000.00) plus accrued interest from the Effective Date on or before December 31, 2019. plus,
	 	 	 
	 	2)	Twenty-five
    thousand dollars ($25,000.00) plus accrued interest from the Effective Date each quarter starting March 31, 2020 until the
    balance is paid in full;

 

(b) In
addition, Buyer agrees to reimburse the Sellers $277,810 to repay their obligation to Rob Pascale, Sr. as follows:

 

	 	i.	Provided
    that the parent company of the Buyer has completed its IPO on the NASDAQ exchange, then the Buyer, which performance is guaranteed
    by MR2 Group, Inc (“Guarantee of MR2 Group, Inc.”) will pay to Rob Pascale, Sr on behalf of the Sellers, $277,810.00
    within seven days of the completion of the IPO of MR2 Group. or,
	 	 	 
	 	ii.	If
    parent company of the Buyer is not a publicly listed company on the NASDAQ exchange, then the Buyer, which performance is
    guaranteed by MR2 Group, Inc (“Guarantee of MR2 Group, Inc.”) will pay to Rob Pascale, Sr on behalf of the Sellers:

 

	 	1)	Fifty
    thousand dollars ($50,000.00) plus accrued interest from the Effective Date on or before December 31, 2019. plus,
	 	 	 
	 	2)	Twenty-five
    thousand dollars ($25,000.00) plus accrued interest from the Effective Date each quarter starting March 31, 2020 until the
    balance is paid in full.

 

(c) Buyer
agrees to reimburse Rich Serrins and Rob Pascale $92,307.76 representing their deferred salary as reported as of September 30th
if it has not already been paid:

 

	 	i.	Provided
    that the parent company of the Buyer has completed its IPO on the NASDAQ exchange, then the Buyer will pay to Rich Serrins
    and Rob Pascale, Jr their respective amounts less any taxes or other deductions within seven days of the completion of the
    IPO of MR2 Group. or,
	 	 	 
	 	ii.	If
    parent company of the Buyer is not a publicly listed company on the NASDAQ exchange, then the Buyer agrees to repay Rich Serrins
    Rich Serrins and Rob Pascale, Jr their respective amounts less any taxes or other deductions in twelve (12) monthly installments
    starting January 31, 2019:

 

(d)

 

	 	i.	In
    addition to the payments in 1.4(a)-(c) above, the Sellers shall be entitled to certain additional payments based on MAi’s
    financial performance over the next five years with each year commencing on October 1 and ending September 30. Accordingly,
    the first year shall begin on October 1, 2018 and end on September 30, 2019 and the final year of the Earnout Period shall
    begin on October 1, 2022 and end on September 30, 2023;
	 	 	 
	 	ii.	Sellers
    shall earn an Annual Base Earnout Amount based on the annual revenue recognized by MAi; provided that MAi has achieved a Gross
    Margin for the particular year in excess of 60% (the “Gross Margin Requirement”) and MAI must achieve a minimum
    annual revenue of $6,139,728 (the “Gross Revenue Requirement”). The Gross Margin Bonus shall only be payable on
    revenue with a gross margin in excess of 60.1% for the particular year of the Base Earnout Amount.

 

    	6

    	 	 	 

    

 

	 

         
	iii.	Provided
    that the Gross Annual Revenue Requirement and the Minimum Gross Margin Requirement are realized in any one year of the Earnout
    Period, the Base Earnout Amount is calculated as follows:

 

	 	1)	The
    Base Earnout Amount is calculated by multiplying the Actual Annual Revenue by ten percent (10%). For example, if Actual Revenue
    for year one was $7,000,000, then the Earnout Amount would be $700,000 ($7,000,000 times 10% equals $700,000).
	 	 	 
	 	2)	Provided
    that the Gross Margin recognized is in excess of 60.1% of the Earnout Year being calculated, then a Gross Margin Bonus is
    earned on the Base Earnout Amount The following table provides a multiplier of the Gross Margin amount above 60.1%. The multiplier
    is multiple against the Base Earnout Amount.

 

	Gross Margin	 	Multiplier	 
	0.0% to 58.4%	 	 	0.00	 
	58.5% to 60.0%	 	 	1.00	 
	60.1% to 62.5%	 	 	1.10	 
	62.6% to 65.0%	 	 	1.15	 
	65.1% to 67.5%	 	 	1.25	 
	67.6% to 70.0%	 	 	1.35	 
	70.1% to 75.0%	 	 	1.45	 
	75.1%+	 	 	1.50	 

 

For
example, if the Base Earnout Amount is $700,000 and the Gross Margin for that year was 63.0%, the Gross Margin Bonus would be
equal to $105,000 ($700,000 times 1.15 equals $805,000, minus $700,000 equals $105,000)

 

		3)	Provided
                                         that the parent company of the Buyer is a publicly listed company on the NASDAQ exchange,
                                         then the Buyer will pay to Seller the Base Earnout Amount and the Gross Margin Bonus
                                         as follows:

 

a. The
Buyer will wire transfer to the Seller’s account, twenty-five (25%) of the Earnout and Gross Margin Bonus amount to the
accounts provided by the Seller’s. For example, the Seller’s would receive a wire transfer of $201,250 (Earnout and
Gross Margin Bonus of $805,000 times 25% equals $201,250. Plus,

 

b. The
Buyer will arrange with its parent company, MR2 Group, Inc. to issue shares of its common stock equal to seventy-five (75%) of
the Earnout and Gross Margin Bonus amount. Based on market price MR2 Group’s common shares listed on NASDAQ as of Calculation
Date, it will issue shares of its common stock equal to seventy-five (75%) of the Base Earnout and Gross Margin Bonus amount.
For example, if the market price of MR2 Group’s common shares MR2 Group shares was $10.00 per share, the Seller’s
would receive 60,375 shares (Base Earnout and Gross Margin Bonus of $805,000 times 75% equals $603,750 divided by $10.00 per share
equals 60,375 shares).

 

c. The
shares of common stock will be restricted in that they cannot be sold for a period of six (6) months after the issuance of shares.

 

d. The
Sellers, Rich Serrins and Rob Pascale, Jr. will receive the following percentages of the Base Earnout Amount and Gross Margin
Bonus:

 

i. Rich
Serrins is to receive 70% of the Base Earnout Amount and Gross Margin Bonus amount.

 

ii. Rob
Pascale, Jr is to receive 30% to the Base Earnout Amount and Gross Margin Bonus amount.

 

    	7

    	 	 	 

    

 

	 	4)	If
    parent company of the Buyer is not a publicly listed company on the NASDAQ exchange, then the Buyer will pay to Seller the
    Base Earnout Amount and the Gross Margin Bonus as follows:

 

a. The
Buyer will wire transfer to the Seller’s account, twenty-five (25%) of the Base Earnout and Gross Margin Bonus amount to
the accounts provided by the Seller’s. For example, the Seller’s would receive a wire transfer of $201,250 (Base Earnout
and Gross Margin Bonus of $805,000 times 25% equals $201,250. Plus,

 

b. The
Buyer will arrange with its parent company, MR2 Group, Inc. to have an appraisal performed by an independent firm retained by
MR2 Group’s Board of Directors to establish the fair market value of the common shares of MR2 Group as of the date of the
Calculation Date. Based on the fair value of MR2 Group’s common shares as of the Calculation Date it will issue shares of
its common stock equal to seventy-five (75%) of the Base Earnout and Gross Margin Bonus amount. For example, if the independent
firm established a fair market value of MR2 Group shares of $10.00 per share, the Seller’s would receive 60,375 shares (Base
Earnout and Gross Margin Bonus of $805,000 times 75% equals $603,750 divided by $10.00 equals 60,375 shares).

 

c. The
shares of common stock will be restricted in that they cannot be sold or transferred without the consent of Board of Directors
of MR2 Group which shall have the first right of refusal to purchase shares from Seller(s).

 

d. The
Sellers, Rich Serrins and Rob Pascale, Jr. will receive the following percentages of the Base Earnout Amount and Gross Margin
Bonus:

 

i. Rich
Serrins is to receive 70% of the Base Earnout Amount and Gross Margin Bonus amount.

 

ii. Rob
Pascale, Jr is to receive 30% to the Base Earnout Amount and Gross Margin Bonus amount.

 

The
Seller acknowledges that the Purchase Price as described above is full and adequate consideration.

 

1.5. Closing.
Closing under this Agreement shall occur no later than October 12, 2018, if this Agreement has not first been terminated.

 

1.6. Allocation
of Purchase Price. The Purchase Price shall be allocated among the Purchased Assets in a written allocation schedule (the
“Allocation Schedule”) as soon as possible after the Closing by the Buyer’s in accordance with applicable law
and regulations (including, without limitation, those laws, regulations and accounting standards applicable to public companies)
and presented in writing to Seller. If Seller notifies Buyer in writing within ten (10) Business Days of receipt of the Allocation
Schedule that Seller objects in good faith to one or more items reflected in the Allocation Schedule, Seller and Buyer shall negotiate
in good faith to resolve such dispute; provided, however, that if Seller does not notify Buyer in writing of a bona fide objection
to the Allocation Schedule within that period, the Allocation Schedule shall be deemed accepted by Seller for all purposes; and
provided further, that if Seller and Buyer are unable to resolve any dispute with respect to the Allocation Schedule within seven
(7) Business Days following Buyer’s receipt of Seller’s bona fide objection, such dispute shall be resolved by the
Independent Accountant whose decisions shall be final and binding. The fees and expenses of the Independent Accountant to resolve
such dispute shall be borne by Seller, except that if the Allocation Schedule proposed by Buyer’s Accountants is modified
by the Independent Accountant as a result of the Seller’s objection, then the Independent Accountant may also suggest a
fairer allocation of its fees and expense to reach such resolution between Buyer and Seller, and Buyer and Seller shall each pay
their share thereof as so allocated by the Independent Accountant. Buyer and Seller shall file all Tax Returns (including amended
returns and claims for refund) and information reports in a manner consistent with the Allocation Schedule (as it may be adjusted
pursuant hereto). Any adjustments to the Purchase Price pursuant to Section 1.5(e) herein shall be allocated in a manner consistent
with the Allocation Schedule (as it may be adjusted pursuant hereto).

 

    	8

    	 	 	 

    

 

SECTION
II – COVENANTS

 

 2.1 Investigations.

 

(a) Upon
the Effective Date and thereafter Buyer shall be provided with (i) access to all of the books, records and agreements of the Business,
its customers and vendors, and/or relating to the Purchased Assets and/or Assigned Contracts, (ii) copies of any documents, reports
or information reasonably requested by Buyer, and (iii) the right to enter upon and inspect any Business premises and Purchased
Assets at any time or times (including, without limitation, by any Affiliates, agents, Representatives or contractors of Buyer)
upon reasonable prior notice to Seller. Notwithstanding the foregoing, Buyer agrees to endeavor to have contact with no employees
of the Seller other than Richard Serrins or Robert Pascale until such time that Seller otherwise notifies Buyer (but not later
than 10 days after the Effective Date, at which time such notice shall be deemed to have been given). Buyer understands that certain
documents in the Seller’s possession (such as client data, client reports and client samples) are owned by the Seller’s
clients and not the Seller, are subject to confidentiality agreements with the clients and, therefore, may not be available to
Buyer without third-party consent (which Seller consents will seek to obtain as soon as possible). Copies of the agreements between
the Seller and its clients will, however, be made available to Buyer upon the ClosingDate.

 

2.2 Information.
Seller shall deliver to Buyer all of the following documents and information (collectively, the “Due Diligence Documentation”),
to the extent such documents and/or information exists and has not already been delivered to Buyer, in writing or other documentary
forms, no later than ten (10) Business Days after the Effective Date:

 

 (a) All Disclosure Schedules.

 

(b) All
reports, inspections and information performed or issued by, or otherwise relating to, the Occupational Safety and Health Administration
(OSHA), occupational and workplace safety and health, and regulatory and code compliance relating in any way to Seller, its operations,
the Business, the Purchased Assets or the Assigned Contracts.

 

(c) Copies
of the local, state and federal income tax returns, property tax bills, utility bills and insurance bills relating to the Seller
and/or the Business for the most recent three (3) years relating to any and all location(s) of Seller.

 

(d)
Copies of all Contracts, property leases, services contracts, and equipment contracts or other licenses or leases.

 

(e) Copies
of all warranties, third-party assurances and manuals relating to the Purchased Assets, leased equipment, leased property or any
parts thereof.

 

(f) Copies
and/or a true and correct list and description of all Intellectual Property Assets and Intellectual Property Agreements, including
(without limitation) docket sheets for all pending applications showing all pending due dates and foreign attorney contact information
for each foreign matter.

 

(g) Copies
of all liens, pledges or encumbrances on the Purchased Assets and/or Assigned Contracts. Seller agrees that all such liens and
encumbrances shall be satisfied or released from the Purchased Assets and Assigned Contracts at or prior to Closing.

 

(h) Any
additional information concerning the Seller, the Business, Purchased Assets and/or Assigned Contracts that Buyer may reasonably
request, or the Seller realizes was not disclosed previously in writing to Buyer.

 

    	9

    	 	 	 

    

 

2.3 Additional
Disclosures. Upon the Effective Date and thereafter Buyer shall be provided with (a) access to all of the books, records and
agreements of the Business, its customers and vendors, and/or relating to the Purchased Assets and/or Assigned Contracts, (b)
copies of any documents, reports or information reasonably requested by Buyer, and (c) the right to enter upon and inspect the
Business premises, its books and records, the Purchased Assets and the Assigned Contracts any time or times (including, without
limitation, by any Affiliates, agents, Representatives or contractors of Buyer) upon reasonable prior notice to Seller, subject
to Section 2.1(b) above; and without limiting the foregoing, upon the Effective Date and thereafter, Seller shall promptly notify
Buyer in writing of: (d) any fact, circumstance, event or action the existence, occurrence or taking of which to Seller’s
Knowledge (i) has had, or could reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect, (ii)
has resulted in, or could reasonably be expected to result in, any representation or warranty made by Seller hereunder not being
true and correct or (iii) has resulted in, or could reasonably be expected to result in, the failure of any of the conditions
set forth in Sections 4.3 or 4.4 to be satisfied; (e) any notice or other communication to Seller or received by Seller from any
Person or Governmental Authority alleging that the consent of any Person or Governmental Authority is or may be required in connection
with the transactions contemplated by this Agreement; (f) any notice or other communication to Seller or received by Seller from
any Governmental Authority in connection with the transactions contemplated by this Agreement; and (g) any Actions commenced or,
to Seller’s Knowledge, threatened against, relating to or involving or otherwise affecting the Seller, the Business, the
Purchased Assets or the Assigned Contracts that, if pending on the date of this Agreement, would have been required to have been
disclosed pursuant to this Agreement or that relates to the consummation of the transactions contemplated by this Agreement.

 

2.4 Permits
and Governmental Approvals. Except for consents and approvals within the sole control or responsibility of Buyer, Seller shall
obtain at its sole cost and expense, the issuance of all consents and approvals, including (without limitation) all governmental
permits and approvals, and shall pay all applicable fees and charges, necessary for the sale by Seller of the Purchased Assets
and the assignment of the Assigned Contracts pursuant to this Agreement.

 

2.5 Operations.
After the Effective Date, Seller shall professionally, diligently and in the ordinary course, operate its Business lawfully and
in good faith, in the same lawful manner it conducted its Business prior to the Effective Date, including (without limitation),
pursuing new sales and new customers, providing its services and products in a first-rate manner, maintaining the Purchased Assets,
complying with all Assigned Contracts and other agreements and maintaining its workforce. Without limiting, after the Effective
Date, Seller shall keep the Purchased Assets and its Business premises, and all components thereof, in the same condition existing
on the Effective Date of this Agreement, reasonable wear and tear excepted, making all repairs and replacements and maintaining
all equipment and improvements, and Seller shall comply with all contractual, legal and regulatory requirements, without exception.
Seller shall not engage in any transactions that are outside of the ordinary course of Business without the prior written approval
of Buyer, which approval shall not be unreasonably withheld.

 

2.6 Use
of Similar Name and Name Change. Prior or subsequent to Closing, promptly upon the request of Buyer, Seller shall sign and
deliver a consent to appropriation of name and shall otherwise cooperate with Buyer, to facilitate the creation and/or registration
of a new entity with a name substantially the same as or similar to the names(s) of Seller or the Business. Upon Closing, Seller
shall immediately cease to conduct the Business and, upon Closing (or as soon as possible thereafter), Seller shall change its
official, unofficial, trade and/or registered name(s) to something that is not in any way similar to the names(s) of Seller or
the Business or any similar name(s) to the reasonable satisfaction of Buyer. Without limiting the foregoing, it is acknowledged
and agreed that Buyer shall be permitted to conduct its business after Closing under the name “MAi Research, Inc.”

 

2.7 Good
Faith. Buyer and Seller shall at all times deal with the other in good faith as to the subject matter of this Agreement and
the transactions contemplated by this Agreement. Buyer and Seller agree to execute and deliver such further documents or instruments
and take such further actions as shall be necessary or appropriate to fulfill all obligations and effect all transactions contemplated
by this Agreement.

 

2.8 Insurance.
Seller shall maintain business liability insurance providing broad form coverage in an amount not less than the highest amount
maintained by Seller during the twelve (12) months immediately prior to the Effective Date, for at least as long as is necessary
to provide coverage for products and services of the Business produced or provided prior to the Effective Date (but not for less
than twenty-four (24) months after Closing). Upon Buyer’s reasonable request(s) at any time at or subsequent to Closing,
Seller will provide Buyer with a Certificate of Insurance evidencing such coverage. Such insurance shall name Buyer as an additional
insured, and if permitted by the insurer, such insurance policy(ies) shall require at least thirty (30) days’ written notice
to Buyer before any expiration of, cancellation of or changes to such policy or coverage.

 

    	10

    	 	 	 

    

 

2.9 Exclusivity.
Seller shall not, and shall not authorize or permit any of its Affiliates or any of its or their Representatives to, directly
or indirectly, (a) encourage, solicit, initiate, facilitate or continue inquiries regarding an Acquisition Proposal (as defined
below), (b) enter into discussions or negotiations with, or provide any information to, any Person concerning a possible Acquisition
Proposal, or (c) enter into any agreements or other instruments (whether or not binding) regarding an Acquisition Proposal. Seller
shall immediately cease and cause to be terminated and shall cause its Affiliates and all of its and their Representative(s) to
immediately cease and cause to be terminated, all existing discussions or negotiations with any Person other than Buyer or its
Affiliates conducted heretofore with respect to, or that could lead to, an Acquisition Proposal. For purposes hereof, “Acquisition
Proposal” means any inquiry, proposal or offer from any Person (other than Buyer or any of its Affiliates) relating to the
direct or indirect transfer or disposition, whether by sale, merger or otherwise, of all or any portion of the Seller, Seller’s
membership interests, control of the Seller, the Business, the Purchased Assets or the Assigned Contracts.

 

2.10
Capital Investment. Between the Closing Date and the first anniversary of the Closing Date, Buyer shall receive new capital
from one or more Affiliates of Buyer of at least Five Hundred Thousand Dollars ($500,000), and by the second anniversary of the
Closing Date at least an additional Five Hundred Thousand Dollars ($500,000), such that an aggregate of at least One Million Dollars
($1,000,000) in new capital shall be invested in Buyer by one or more Affiliates of Buyer during the first two years after the
Closing Date, if and to the extent requested by Buyer’s President for the purpose of growing Buyer’s Acquired Business
(the “New Buyer Capital”). The use of the New Buyer Capital, and whether in the form of equity capital or capital
loans, shall be determined solely by mutual agreement of Buyer and the Buyer’s Affiliate contributing or loaning the New
Buyer Capital.

 

2.11
Executives. Upon Closing, Buyer will hire Richard Serrins as the Non-Executive Chairman and Robert Pascale as the President
and Chief Analytics Officer of Buyer (collectively, the “Executives”), currently executives of Seller, under written
employment agreements acceptable to Buyer’s Board of Directors and the respective Executive (the “Executive Employment
Agreements”), each providing for employment terms of at least three (3) years unless sooner terminated in accordance with
the terms of the respective Executive Employment Agreements.

 

SECTION
III – REPRESENTATIONS, WARRANTIES AND AGREEMENTS

 

3.1 Representations
and Warranties of Seller. As an inducement to Buyer to execute this Agreement, Seller represents and warrants to Buyer and
agrees as of the Effective Date and as of the Closing Date, except as may be explicitly stated in writing in reasonable detail
in the Disclosure Schedules and accepted by Buyer, as follows:

 

(a) Organization.
Seller is a limited liability company duly organized, validly existing and in good standing under the laws of the State of
South Carolina and is duly qualified and in good standing in each jurisdiction where it has conducted or is conducting business
or is otherwise legally required to be so qualified. Seller has full, lawful power and authority to own, operate or lease the
properties and assets now owned, operated or leased by it and to carry on the Business as currently conducted. Seller has disclosed
in writing to Buyer each jurisdiction in which Seller is licensed or qualified to do business, and Seller is duly licensed or
qualified to do business and is in good standing in each jurisdiction in which the ownership of the Purchased Assets or the operation
of the Business as currently conducted makes such licensing or qualification necessary.

 

(b) Power
and Authorization. Seller has full legal right, power and authority to execute, deliver and perform its obligations under
this Agreement, under the Assigned Contracts and under all other agreements, certificates, affidavits and documents required to
be delivered by it prior to, at, or subsequent to the Closing (collectively, the “Seller Transaction Documents”).
The execution, delivery and performance by Seller of the Seller Transaction Documents have been, or will by Closing be, duly authorized
by all necessary action on the part of Seller. When executed and delivered as contemplated herein, each of the Seller Transaction
Documents shall constitute the legal, valid, and binding obligation of Seller, enforceable against Seller in accordance with its
terms, subject to applicable legal and equitable defenses.

 

(c) Title
to Property, Interests. Seller has good and valid title to all of the Purchased Assets being purchased by Buyer
hereunder, free and clear of all security interests, liens, claims, pledges, encumbrances, judgments, demands, charges,
easements, equitable interests, options, rights of the first refusal, mortgages or other liabilities or encumbrances of any
nature whatsoever. The Purchased Assets being purchased by Buyer constitute all of the assets necessary to conduct the
Business of Seller as it is presently being conducted.

 

    	11

    	 	 	 

    

 

(d) No
Conflicts. The execution, delivery and performance by Seller of this Agreement and all other documents referenced herein to
which Seller is a party, and the consummation of the transactions contemplated hereby, do not and will not: (i) conflict with
or result in a violation or breach of, or default under, any provision of the operating agreement of Seller or any other organization
or governing documents of Seller; (ii) require the consent, notice or other action by any Person under conflict with, result in
a violation or breach or, constitute a default or an event that, with or without notice or lapse of time or both, would constitute
a default under, result in the acceleration of or create in any party the right to accelerate, terminate, modify or cancel any
Contract or Permit to which Seller is a party or by which Seller or the Business is bound or to which any of the Purchased Assets
are subject (including any Assigned Contract); (iii) result in the creation or imposition of any Encumbrance on the Purchased
Assets or Assigned Contracts; or (iv) to Seller’s Knowledge, violate any statute, rule, regulation, order or decree by which
Seller or any of Seller’s properties or assets is bound. Neither the execution and delivery of this Agreement, any of the
Seller Transaction Documents, nor the consummation or performance of any of the transactions contemplated hereby will, directly
or indirectly (with or without notice or lapse of time): (v) contravene, conflict with, or result in a violation or breach of
any provision of, or give any person the right to declare a default or exercise any remedy under, or to accelerate the maturity
or performance of, or to cancel, terminate, or modify, any contract to which Seller is a party; or (vi) result in the imposition
or creation of any lien or encumbrance upon or with respect to any of the assets owned or used by Seller.

 

(e) Contracts.
Seller is not a party to any Contract relating to or affecting the Business, the Purchased Assets or Seller’s ownership
or use of any of the Purchased Assets, except disclosed to Buyer in writing. None of the Purchased Assets contemplated by this
Agreement are leased or licensed, except as disclosed to Buyer in writing.

 

(f) Litigation.
There is no Action, suit or proceeding pending, asserted or, to Seller’s Knowledge, threatened, which affects the transactions
contemplated by this Agreement, the Business, the Assigned Contracts or the Purchased Assets, and Seller is not aware, after due
inquiry within Seller’s organization, of any basis or circumstances upon or from which any such Action, suit or proceeding
could be asserted. Seller is not in, and does not intend to file for, bankruptcy or receivership, nor has Seller communicated
with any person or entity of any intention of filing for bankruptcy or receivership, nor has Seller made any assignment for the
benefit of creditors, nor is Seller aware of any person or entity intending to put Seller in bankruptcy or receivership involuntarily.

 

(g) Financial
Information and Controls. Complete and correct copies of the 2016 and 2017 Audited Financial Statements, consisting of the
balance sheet of the Business as at December 31 of each of the years 2016 and 2017 and the related statements of income and retained
earnings, stockholders’ equity and cash flow for the years then ended, and unaudited financial statements consisting of
the balance sheet of the Business as at end of the most recent fiscal quarter and the related statements of income and retained
earnings, stockholders’ equity and cash flow for each of 2018 fiscal quarters then ended (the “Interim Financial Statements”
and together with the 2016 and 2017 Audited Financial Statements, the “Seller Financial Statements”), are included
in the Disclosure Schedules or have been and will be delivered to Buyer as soon as available. Seller maintains a standard system
of accounting for the Business established and administered in accordance with GAAP. All of the Seller Financial Statements and
other financial data and information supplied by Seller to Buyer for consideration in connection with the transactions contemplated
by this Agreement: (i) are true and correct in all material respects; (ii) are based on the books and records of the Business;
(iii) fairly present in all material respects the financial condition of the Business as of the respective dates they were prepared
and the results of the operations of the Business for the periods indicated; and (iv) have been prepared in accordance with GAAP,
applied on a consistent basis throughout the period involved, subject, in the case of the Interim Financial Statements, to normal
and recurring year-end adjustments (the effect of which will not be materially adverse) and the absence of notes (that, if presented,
would not differ materially from those presented in the 2016 and 2017 Audited Financial Statements). Seller has no material liabilities
or obligations of any nature (whether known or unknown and whether absolute, accrued, contingent, or otherwise) except for those
which are adequately reflected or reserved against in the applicable balance sheet included in the Seller Financial Statements
as of the applicable balance sheet date, and those which have been incurred in the ordinary course of business consistent with
past practice since the date of the most recent balance sheet included in the Seller Financial Statements and which are not, individually
or in the aggregate, material in amount. Seller has established and maintains a system of “internal controls over financial
reporting” (as defined in Rules 13a-15(f) and 15d-15(f) of the Securities Exchange Act of 1934, as amended) sufficient to
provide reasonable assurance (v) regarding the reliability of Seller’s financial reporting and the preparation of financial
statements for external purposes in accordance with GAAP, (vi) that receipts and expenditures of the Business are being made only
in accordance with the authorization of Seller’s management in accordance with Seller’s governing documents, agreements
and applicable law, and (vii) regarding prevention or timely detection of the unauthorized acquisition, use or disposition of
assets of the Business that could have a material effect on financial statements of the Business.

 

    	12

    	 	 	 

    

 

(h) Compliance
with Legal Requirements. Seller is in full and complete compliance with each federal, state, local, municipal, foreign, international,
multinational, or other administrative order, constitution, law, ordinance, principle of common law, regulation, statute, or treaty
(each a “Legal Requirement”) that is or was applicable to it, to its contracts or to the conduct or operation of the
Business or the ownership or use of any of the Purchased Assets; and Seller has not received any notice or other communication
(whether oral or written) from any governmental body or any other person regarding (i) any actual, alleged, possible, or potential
violation of, or material failure to comply with, any Legal Requirement, or (ii) any actual, alleged, possible, or potential obligation
on the part of it to undertake, or to bear all or any portion of the cost of, any remedial action of any nature.

 

(i) Intellectual
Property. Seller owns and possesses, and upon consummation of the transactions contemplated hereby, Buyer will own and possess
all, sole and exclusive right, title and interest in and to the Intellectual Property free and clear of all liens, claims and
encumbrances. No written claim by any third party contesting the validity, enforceability, use or ownership by Seller of any of
its intellectual property has been made to or received by Seller, is currently pending or, to Seller’s Knowledge after due
inquiry within Seller’s organization, is threatened, against Seller. Seller has not received any notice of any infringement
or misappropriation by, or conflict with, any third party with respect to any of its intellectual property. Seller has disclosed
in writing to Buyer a correct, current and complete list of: (i) all Intellectual Property Registrations, specifying as to each,
as applicable: the title, mark, or design; the jurisdiction by or in which it has been issued, registered or filed; the patent,
registration or application serial number; the issue, registration or filing date; and the current status; (ii) all unregistered
Trademarks included in the Intellectual Property Assets; (iii) all proprietary Software included in the Intellectual Property
Assets; and (iv) all other material Intellectual Property Assets that are used or held for use in the conduct of the Business
as currently conducted. All required filings and fees related to the Intellectual Property Registrations have been timely filed
with and paid to the relevant Governmental Authorities and authorized registrars, and all Intellectual Property Registrations
are otherwise in good standing. Seller has provided Buyer with true and complete copies of file histories, documents, certificates,
office actions, correspondence and other materials related to all Intellectual Property Registrations. Additionally, Seller has
disclosed in writing to Buyer a correct, current and complete list of all Intellectual Property Agreements. Seller has provided
Buyer with true and complete copies (or in the case of any oral agreements, a complete and correct written description) of all
such Intellectual Property Agreements, including all modifications, amendments and supplements thereto and waivers thereunder.
Each Intellectual Property Agreement is valid and binding on Seller in accordance with its terms and is in full force and effect.
Neither Seller nor, to Seller’s Knowledge, any other party thereto is, or is alleged to be, in breach of or default under,
or has provided or received any notice of breach of, default under, or intention to terminate (including, without limitation,
by non-renewal), any Intellectual Property Agreement.

 

(j) Taxes.
Seller has properly and timely reported, filed and paid any and all taxes due to federal, state and local governments, or will
do so, for all pre-Closing and post-Closing tax periods, before any such taxes or reports become delinquent, including, but not
limited to income, franchise, sales, gross receipts, use, payroll, unemployment and social security taxes. All such tax reports
and tax returns of Seller are, or will be, true, complete and correct in all respects. Seller shall comply with all Bulk Sales
laws of the jurisdiction where the Purchased Assets are located.

 

(k) Employees.
All of the Seller’s employees are “at will” employees. Neither Seller nor any of its Affiliates has nor maintains
or sponsors any labor contract, employee welfare or benefits plans, including (without limitation) any defined benefit pension
plans or multiemployer benefit plans. To Seller’s Knowledge, it is not now and has never been in violation of any wage and
hour laws. Buyer shall not assume, adopt or become signatory to any labor contract. Seller shall be solely responsible for the
payment of all of its employee’s wages, vacation pay, pension and welfare benefits and any other obligations payable to
employees, whether or not under contract, if any, as of and in effect on the Closing Date. Buyer may consider retaining employees
of the Seller, but the Buyer is not agreeing to hire any employees of Seller as part of this transaction. Unless Seller consents,
Buyer will not discuss possible employment with any employees of Seller until after the Due Diligence Period. With respect to
employees as to whom a Buyer elects to offer employment on terms acceptable to Buyer, Buyer shall advise Seller on or about the
Closing Date, and Seller shall not interfere with Buyer’s efforts to hire any such employees. Upon Closing, Seller shall
terminate its employment of all employees whom Buyer is hiring, without limiting Seller’s obligations to its employees.
The Seller shall have paid or will pay, as and when due, on or after Closing, to all of its employees hired by the Buyer all salaries,
bonuses and vacation pay, if any, accrued and owed to such employees through the date of Closing.

 

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(l) Information
Generally. All materials, information, documents, statements and records provided or disclosed in writing to Buyer (including,
without limitation, the Due Diligence Information, whenever disclosed) are and will be true, correct and complete in all material
respects, are not and will not be materially misleading, and do not and will not fail to state any material fact necessary to
make it not misleading or to provide Buyer with full, accurate and complete information as to the Purchased Assets, the Assigned
Contracts and Seller’s Business.

 

(m) IPO
Lock-up Agreement. Sellers, Seller’s members and Seller’s Executives have executed or, at or before Closing shall
execute, and shall be bound by and comply with, the same lock-up agreement(s) (the “Seller Lock-Up Agreements”) that
the officers and directors of Buyer’s Issuer execute or have executed with the underwriters of the IPO.

 

(n) Issuance
of Securities. Seller represents, warrants and agrees that with respect to the issuance of any shares pursuant to this Agreement
now or in the future:

 

(i) Seller
possess such knowledge and experience in financial and business matters as to be capable of evaluating the merits and risks of
the Buyer Issuer’s Shares and the transactions contemplated by this Agreement;

 

(ii) Seller
knows and understands the Buyer Issuer, its business, finances, customers and prospects in all respects that Seller considers
material to its decision to enter into the transactions described in this Agreement;

 

(iii) Seller
is acquiring Buyer Issuer’s Shares for its own account, for investment purposes only and not with a view toward resale or
other transfer except in conformity with all applicable federal and state securities law requirements;

 

(iv) Seller
understands that, although the Shares are subject to the IPO, as of the Effective Date, Buyer Issuer’s Shares have not yet
been registered under the Securities Act of 1933 (the “1933 Act”) or any applicable state securities law and all such
Shares may constitute “restricted securities” under the 1933 Act;

 

(v) Seller
will not sell or otherwise transfer any of the Buyer Issuer’s Shares it acquires or any interest therein, except pursuant
to an effective registration statement with respect thereto if such statement is required under the 1933 Act and/or all applicable
state securities laws, or except to Seller’s members or to a spouse or issue of such members or a trust solely for their
benefit for estate planning purposes, provided that no transfers will be permitted in violation of the Seller Lock-Up Agreements
and all transfers must be pursuant to an opinion of counsel satisfactory to the Buyer Issuer (if such an opinion is required by
the Buyer Issuer), to the effect that such sale or transfer is exempt from registration under the 1933 Act and under all applicable
state securities laws;

 

(vi) Seller
has sufficient financial wherewithal to withstand without hardship a complete loss on its investment in Buyer Issuer’s Shares,
and has no need for liquidity in connection with his investment in the Buyer Issuer’s Shares;

 

(vii) Seller
has consulted or has had the opportunity to consult with its own independent legal and other counsel prior to executing this Agreement
and engaging in the transactions contemplated hereby; and

 

    	14

    	 	 	 

    

 

(viii) Seller
understands that the sale of the Buyer Issuer’s Shares by Seller at any time may give rise to taxable income to Seller,
and Seller acknowledges and agrees that it or its members shall be responsible for any corresponding tax obligations.

 

(o) Survival
of Representations and Warranties. All representations, warranties and agreements of Seller shall be deemed to be made again
on and as of the Closing Date and shall survive Closing for a period of one

(1)
year.

 

3.2 Representations
and Warranties of Buyer: As an inducement to Seller to execute this Agreement, Buyer represents and warrants to Seller as
of the Effective Date, except as may be explicitly stated in writing in reasonable detail by Buyer and accepted by Seller, as
follows:

 

(a) Organization.
Buyer is a duly organized, validly existing corporation, in good standing under the laws of the State of Nevada.

 

(b) Power
and Authorization. Buyer has full legal right, power and authority to execute, deliver and perform its obligations under this
Agreement and under all other agreements and documents required to be delivered by it at Closing (collectively, the “Buyer
Transaction Documents”). The execution, delivery and performance by Buyer of the Buyer Transaction Documents have been,
or will by Closing be, duly authorized by all necessary corporate action on the part of Buyer. When executed and delivered as
contemplated herein, each of the Buyer Transaction Documents shall constitute the legal, valid, and binding obligation of Buyer,
enforceable against Buyer in accordance with its terms, subject to applicable legal and equitable defenses.

 

(c) Contracts.
Buyer is not a party to any written contract affecting this Agreement or Buyer’s ability to perform its obligations hereunder.

 

(d) IPO.
Seller is entitled to rely upon the public representations and disclosures of Buyer Issuer in the IPO.

 

(e) Survival
of Representations and Warranties. All representations, warranties and agreements of Buyer shall be deemed to be made again
on and as of the Closing Date and shall survive Closing for a period of one

(1)
year.

 

3.3 Noncompetition.
While any of the Seller’s Executives or former executives are a shareholder, officer, director or employee of Buyer and
for a period of one (1) year thereafter (the “Restricted Period”), Seller shall not, and each and every owner or officer
of Seller shall not, directly or indirectly:

 

(a) Compete
with Buyer in the Business (as used herein “Compete” means directly or indirectly, within the United States of America,
enter into or engage generally in direct or indirect competition with Buyer in the business of market research and related analytical
and consulting services, either directly or indirectly as an individual on his own or as a partner of joint venturer, or as a
director, officer, shareholder (except as an incidental shareholder), employee or agent for any person or any business substantially
similar to the Business);

 

(b) Employ,
solicit the employment of, or induce or seek to induce the termination of the Buyer’s employment of any employee of Buyer
in the Business or any former employee of Buyer (for a period of twelve

(12)
months after such employment); or

 

(c) Interfere
with or disrupt the creation or continuation of any relationship, contractual or otherwise, between Buyer and any Business employee,
customer, service provider or vendor with which Seller has had such a relationship in the Business at any time during the period
beginning two (2) years prior to the Effective Date and extending until two (2) years after Closing or until twelve (12) months
after such person’s employment with the Buyer, whichever is later.

 

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 3.4  Enforcement of Covenants.

 

(a) Seller
recognizes and agrees that any violation of Sections 2.10 or 3.3 above or Sections 3.6
or 3.7 below (the “Restrictive
Covenants”) would cause irreparable injury to Buyer. In the event of a breach of any provision of the Restrictive
Covenants, the Buyer shall be entitled, in addition to any other remedies available, to enforce the Restrictive Covenant by
injunction (both preliminary and permanent) or other equitable remedy to restrain the violation, threatened violation or
continued violation. The geographical areas covered by the Restrictive Covenants and the period and nature of such
restrictions are agreed to be reasonable and necessary for the proper protection of Buyer. If any provision or part of the
Restrictive Covenants shall be invalidated or judged unenforceable, such provision shall be deemed to be modified to the
least extent necessary so that it may be determined to be enforceable and valid, and the remainder of the Restrictive
Covenants shall nevertheless continue to be valid and fully enforceable.

 

(b) The
Restrictive Covenants shall survive this Agreement and the consummation of the transactions contemplated hereby.

 

3.5 Bulk
Sale Compliance. Seller shall fully comply with, and be solely responsible for preparing, filing and/or obtaining any and
all notices, certificates and clearances required by, South Carolina law regarding bulk sales of Seller’s assets (and the
corresponding law of any state or jurisdiction where any of the Assets are located), even if such law imposes any such obligation
on Buyer (in which case, Seller may act as Buyer’s agent, with prompt written notice to Buyer).

 

 3.6  Confidentiality.

 

(a) Except
as and to the extent required by law, Seller will not disclose or use, and will direct its Representatives not to disclose or
use, any Confidential Information (as defined below) with respect to, furnished, or to be furnished, by Buyer or its representatives
to the Seller or its representatives at any time or in any manner.

 

(b) For
purposes of this Section, “Confidential Information” means all information relating to Buyer and its business, including
(without limitation) the Business of Seller prior to Closing, all of its customer lists and all data and reports created for customers
and any other information stamped “confidential” or identified in writing as such promptly following its disclosure,
unless (i) the use of such information is necessary or appropriate in making any filing or obtaining any consent or approval required
for the consummation of this transaction, or (ii) the furnishing or use of such information is required by or necessary or appropriate
in connection with legal proceedings, provided Seller shall give Buyer written notice prior to making any such disclosure. Without
limiting the foregoing, “Confidential Information” shall include any and all confidential and/or proprietary knowledge,
data or information owned, developed or possessed by Buyer whether in tangible or intangible form and all trade secrets as defined
under applicable state law, as well as (A) information relating to Buyer’s products and services, pricing, customers, customer
needs, suppliers, processes, know-how, specifications, designs, drawings, concepts, test data, formulas, methods, compositions,
ideas, algorithms, software, source codes, techniques, developmental or experimental work, research, improvements and discoveries;
(B) information relating to plans for research and development, new products and services, marketing and selling, sales forecasts,
business plans, budgets and unpublished financial statements, licenses, prices and costs, planned acquisitions and divestitures,
and planned purchases; and (C) information regarding the skills and compensation of employees, personnel and policy manuals, and
contracts with employees, customers, suppliers, consultants, strategic partners, business partners and others. Upon the written
request of Buyer, Seller will promptly return to Buyer or destroy any Confidential Information in its possession and certify in
writing to Buyer that it has done so.

 

3.7 Non-Solicitation.
Seller will not intentionally, directly or indirectly or through any affiliate, (a) solicit any of the customers suppliers, vendors,
consultants or others involved with Seller prior to Closing or with Buyer after Closing for any services which compete with the
Business, or (b) enter into a relationship with any person or entity who had/has any business relationship with Seller prior to
Closing or with Buyer after Closing, or directly or indirectly solicit or negotiate in any manner with any such person or entity
for the purpose of enticing such person or entity away from or out of a relationship with Buyer.

 

3.8 Transfer
Taxes. All transfer, documentary, sales, use, stamp, registration, value added and other such taxes and fees (including any
penalties and interest) incurred in connection with this Agreement and the Ancillary Documents (including any transfer tax and
any other similar tax) shall be borne and paid by Seller when due. Seller shall, at its own expense, timely file any tax return
or other document with respect to such taxes or fees (and Buyer shall cooperate with respect thereto as necessary).

 

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3.9 Further
Assurances. Following the Closing, Buyer and Seller each shall, and shall cause their respective Affiliates to, execute and
deliver such additional documents, instruments, conveyances and assurances and take such further actions as may be reasonably
required to carry out the provisions hereof and give effect to the transactions contemplated by this Agreement and the Ancillary
Documents.

 

 3.10 Indemnification.

 

(a) For
a period of one (1) year following Closing, Seller shall indemnify, defend and hold harmless Buyer and its Affiliates and their
respective Representatives (collectively, the “Buyer Indemnitees”) from and against, and shall pay and reimburse each
of them for, any and all Losses (as defined below) incurred or sustained by or imposed upon, the Buyer Indemnitee(s) based upon,
arising out of, with respect to or by reason of:

 

(i) any
inaccuracy in or breach of any of the representations or warranties of Seller or Seller Executives contained in this Agreement,
the Ancillary Documents or in any certificate or instrument delivered by or on behalf of Seller or Seller Executives pursuant
to this Agreement, as of the date such representation or warranty was made or as if such representation or warranty was made on
and as of the Closing Date (except for representations and warranties that expressly relate to a specified date, the inaccuracy
in or breach of which will be determined with reference to such specified date);

 

(ii) any
material breach or non-fulfillment of any covenant, agreement or obligation to be performed by Seller or Seller Executives pursuant
to this Agreement, the Ancillary Documents or any certificate or instrument delivered by or on behalf of Seller or Seller Executives
pursuant to this Agreement;

 

 (iii)  any Asset or any Liability purchased or assumed; or

 

(iv) any
third-party Action based upon, resulting from or arising out of the business, operations, properties, assets or obligations of
Seller or any of its Affiliates conducted, existing or arising on or prior to the Closing Date.

 

(b) For
a period of one (1) year following Closing, each Seller Executive, jointly and severally, shall indemnify, defend and hold harmless
each of the Buyer Indemnitees from and against, and shall pay and reimburse each of them for, any and all Losses incurred or sustained
by or imposed upon, the Buyer Indemnitee(s) based upon, arising out of, with respect to or by reason of:

 

(i) any
of the items listed in clauses (i) or (ii) of Section 3.10(a) above to the extent the inaccuracy, breach, default or non-fulfillment
is material to Buyer or the Buyer Indemnitee; and

 

(ii) to
the extent the inaccuracy, breach, default or non-fulfillment occurs or is based upon circumstances occurring on or prior to the
first anniversary of the Closing Date; provided that

 

(iii) neither
Seller Executive shall be liable for obligations under this subsection (b) to the extent such inaccuracy, breach, default or non-fulfilment
is solely the fault of the other Seller Executive.

 

(c) For
a period of one (1) year following Closing, Buyer shall indemnify, defend and hold Seller and each Seller Executive harmless from
and against, and shall pay and reimburse each of them for, any and all Losses incurred or sustained by or imposed upon Seller
or either Seller Executive based upon, arising out of, with respect to or by reason of (i) Buyer’s operation or ownership
of the Business or the Purchased Assets after Closing Date and within the one (1) year period after the Closing Date, (ii) any
inaccuracy in or breach of any of the representations or warranties of Buyer contained in this Agreement, the Ancillary Documents
or in any certificate or instrument delivered by or on behalf of Buyer pursuant to this Agreement, as of the date such representation
or warranty was made or as if such representation or warranty was made on and as of the Closing Date (except for representations
and warranties that expressly relate to a specified date, the inaccuracy in or breach of which will be determined with reference
to such specified date), (iii) any third-party Action based upon, resulting from or arising out of the business, operations, properties,
assets or obligations of Buyer or any of its Affiliates conducted, existing or arising after the Closing Date, and (iv) any material
breach or non-fulfillment of any covenant, agreement or obligation to be performed by Buyer pursuant to this Agreement, the Ancillary
Documents or any certificate or instrument delivered by or on behalf of Buyer pursuant to this Agreement. Notwithstanding the
foregoing, Buyer shall have no obligation pursuant to this section to indemnify, defend or hold harmless any Seller Executive,
or to pay or reimburse any Seller Executive, for any and all Losses incurred, sustained or imposed, in whole or in part, by reason
of the gross negligence or the reckless, intentionally wrongful, malicious or unlawful acts or omissions of any Seller Executive.

 

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(d) All
indemnification payments made under this Agreement shall be treated by the parties as an adjustment to the Purchase Price for
Tax purposes, unless otherwise required by Law. As used in this Section 3.10, “Losses” shall mean any damages, claims,
actions, demands, losses, costs, expenses, liabilities (whether joint, several, general, secured, tax-related, actual or contingent),
penalties and fines, including (without limitation) reasonable counsel fees incurred in defending, investigating or in attempting
to avoid the imposition thereof.

 

(e) Notwithstanding
anything else in this Agreement, any Ancillary Document or any certificate or instrument delivered by or on behalf of Buyer, Seller
or the Seller Executives pursuant to this Agreement, (i) the total indemnification of Losses provided by Seller and/or the Seller
Executives shall be capped at a maximum aggregate amount of Two Hundred Seventy-Five Thousand Dollars ($275,000) with respect
to each of subsections (a) and (b) above, and (ii) no indemnification claim can be made, and no indemnification payment shall
be due and payable, under each of subsections (a), (b) and (c), until and only if all Losses actually incurred by the indemnitee(s)
have exceeded a total amount of ten thousand dollars ($10,000).

 

SECTION
IV – CLOSING

 

4.1 Closing.
Subject to the terms and conditions of this Agreement, the consummation of the transactions contemplated by this Agreement (the
“Closing”) shall take place on October 12, 2018 at the offices of Buyer’s or Buyer Issuer’s attorneys
(as designated by Buyer in advance of Closing), at a time mutually convenient to Buyer and Seller, after all of the conditions
to Closing set forth in Section 4.3 below are either satisfied or waived (other than conditions which, by their nature, are to
be satisfied on the Closing Date), or at such other time, date or place as Seller and Buyer may mutually agree upon in writing.
The date on which the Closing is to occur is herein referred to as the “Closing Date”.

 

 4.2 Closing Deliverables.

 

 (a) At the Closing, Seller shall deliver to Buyer the following:

 

(i) acknowledgement
from South State bank that the outstanding line of credit in the amount of $342,742.00 was paid in full along with a UCC release
of any and all liens and/or security interest held by South State bank on any assets of the Seller.

 

(ii) a
bill of sale in form and substance satisfactory to Buyer (the “Bill of Sale”) and duly executed by Seller, transferring
the tangible and intangible property included in the Purchased Assets to Buyer;

 

(iii) an
assignment and assumption agreement in form and substance satisfactory to Buyer (the “Assignment and Assumption Agreement”)
and duly executed by Seller, effecting the assignment to and assumption by Buyer of the Purchased Assets and the Assigned Contracts;

 

(iv) one
or more assignment(s) in form and substance satisfactory to Buyer (the “Intellectual Property Assignments”) and duly
executed by Seller, transferring all of Seller’s right, title and interest in and to the Intellectual Property Assets to
Buyer;

 

    	18

    	 	 	 

    

 

(v) with respect to each Lease,
an Assignment and Assumption of Lease in form and substance satisfactory to Buyer (each an “Assignment and Assumption
of Lease”) and duly executed by Seller; one
or more certificates of the Secretary or Assistant Secretary (or equivalent officer) of Seller, (A) certifying that attached
thereto are true and complete copies of all resolutions adopted by the board of directors, members and/or managers of Seller
and Seller’s Executives authorizing the execution, delivery and performance of this Agreement and the Ancillary
Documents and the consummation of the transactions contemplated hereby and thereby, and that all such resolutions are in full
force and effect and are all the resolutions adopted in connection with the transaction contemplated hereby and thereby, and
(B) certifying the names and signatures of the officers of Seller authorized to sign this Agreement, the Ancillary Documents
and the other documents to be delivered hereunder and thereunder;

 

(vi) such
other customary instruments of transfer, assumption, filings or documents, and evidence of the release of all Encumbrances on
the Purchased Assets and the Assigned Contracts, in form and substance reasonably satisfactory to Buyer, as may be required to
give effect to this Agreement;

 

(vii) all
passwords, passcodes and log-in information necessary to access any electronic or online accounts or devices of the Business;

 

(viii) all
keys and lock alarm combinations applicable to any premises at which the Purchased Assets are located or the Business is conducted;

 

(ix) all
other books, records, information and other items included in the Purchased Assets and the Assigned Contracts to be conveyed to
Buyer as contemplated in this Agreement;

 

(x) all
of the bulk sale documents and items referred to in Sections 3.1(j) and 3.5 above, including (without limitation) written certification
from either the Seller’s independent certified public accountant or attorney that such bulk sale requirements have been
fulfilled by Seller;

 

 (xi) the Executive Employment Agreements duly executed by each Executive; and

 

(xii) any
and all other documents reasonably requested by Buyer or its counsel to consummate Closing as contemplated in this Agreement.

 

 (b) At the Closing, Buyer shall deliver to Seller the following:

 

(i) Any
portion of the Purchase Price due upon IPO Closing as set forth in Section 1.4(a) (if by wire transfer, to an account designated
writing by Seller to Buyer);

 

 (ii) the Assignment and Assumption Agreement duly executed by Buyer;

 

(iii)
with respect to each Lease, an Assignment and Assumption of Lease duly executed by Buyer;

 

 (iv) the Executive Employment Agreements duly executed by the Buyer; and

 

(v) any
other documents reasonably requested by Seller or its counsel to consummate Closing as contemplated in this Agreement.

 

4.3 Buyer’s
Contingencies. Buyer’s obligation to consummate Closing is contingent upon the satisfaction of the following conditions:

 

(a) Buyer
has not terminated this Agreement pursuant to Section 2.4 above, and has received the consent to use the Seller’s 2016 and
2017 Audited Financial Statements described in Section 1.4(c) above;

 

(b) Executive
Employment Agreements acceptable to Buyer are duly executed and delivered to Buyer by the Executives;

 

(c) No
administrative proceedings or litigation shall be pending or threatened which would adversely affect consummation of this Agreement,
Buyer Issuer’s IPO or Buyer’s acquisition of the Purchased Assets or Assigned Contracts or Buyer’s operation
of the Business;

 

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(d) Buyer
shall be in receipt of all Disclosure Schedules, documents and records of Seller relating or pertaining to the Purchased Assets,
the Assigned Contracts and the Business, or otherwise required from Seller under this Agreement;

 

(e) There
has been no Material Adverse Effect to the Business since the Effective Date or to any of the information or documents discovered
or reviewed by Buyer during the Due Diligence Period or to any aspect of the Purchased Assets or their use or the Assigned Contracts
since the signing of this Agreement; and

 

(f) All
representations and warranties of Seller contained in this Agreement shall be true and correct in all respects as of and as if
made on the day and time of Closing, and Seller shall have complied in full with all requirements and obligations of Seller under
this Agreement.

 

4.4 Seller’s
Contingencies. In addition, the Seller’s obligation to consummate Closing is contingent upon the satisfaction of the
following conditions:

 

(i)
Seller has not terminated this Agreement pursuant to Section 2.4 above; and

 

(iii)
All representations and warranties of Buyer contained in this Agreement shall be true and correct in all material respects as
of and as is made on the day and time of Closing, and Buyer shall have complied with all material requirements and obligations
of Buyer under this Agreement.

 

4.5 Post-Closing.
Either Buyer or Seller may at its sole discretion, waive any of the above Closing requirements or contingencies in Sections 4.2,
4.3 or 4.4 above required of the other party, respectively, and proceed to Closing upon notification to the other party. If Buyer
or Seller does proceed to Closing but does not explicitly waive in writing any item above that remains unsatisfied, Seller’s
or Buyer’s obligation, respectively, to satisfy such requirement as soon as possible shall survive Closing.

 

SECTION
V – GENERAL PROVISIONS

 

5.1 Notices.
All notices required or permitted to be provided or furnished by either party to the other party shall be in writing and shall
be delivered in person with signed receipt, by overnight commercial courier or sent by United States certified mail, postage pre-paid,
return receipt requested, or by email with confirmed receipt, and addressed as follows:

 

if
to the Buyer:

 

Acquisition
Corp 1

{to
be re-named MAi Research, Inc.}

101 Convention Center Drive

Plaza
125

Las
Vegas, NV 89109

Attn:
James T. Medick, CEO

Telephone:
702-483-4000

Email:
jtmedick@precisionopinion.com

 

with
a copy to Buyer’s attorney:

 

Sichenzia Ross Ference LLP

1185
Avenue of the Americas, 37th Floor

New
York, NY 10036

Attn: Arthur Marcus, Esq.

Telephone: (212)-930-9700

Email:
amarcus@SRF.LAW

 

if
to Seller and/or Seller Shareholders:

 

Market Analysts, LLC

200
San Rittenberg Boulevard

Charleston, SC 39407

Attn:
Robert Pascale, President

Telephone:
843-329-0114 Email: richs@mairesearch.com

 

    	20

    	 	 	 

    

 

with
a copy to Seller’s attorney:

 

Pearce
Roberts Business Law, LLC

222 West Coleman Blvd., Suite 124

Mount Pleasant, SC 29464

Attn:
Robert W. Pearce Jr., Esquire

Telephone: 843-343-4921

Email:
rwp@pearceroberts.law

 

Any
notice shall be deemed to have been given and received on the date of delivery or as indicated on the return receipt or signed
receipt.

 

5.2 Brokers
and Advisors. Seller and Buyer each represent and warrant that (a) the transactions contemplated by this Agreement have been
negotiated directly between Buyer and Seller and their respective counsel, without the intervention of any person, and (b) neither
Buyer nor Seller has done anything which would in any manner give rise to a claim against Buyer or Seller for a brokerage commission,
finder’s fee, counseling or advisory fee, or like payment, except for the payment due from Seller to Norman Michaels (“Seller’s
Broker”) as set forth on the attached letter agreement. Each party will be responsible for and bear all of its own respective
costs and expenses (including any broker’s or finder’s fees and the expenses of its accountants, auditors, lawyers
and other representatives) incurred at any time in connection with pursing or consummating this Agreement and the transactions
contemplated herein.

 

5.3 Assignment.
This Agreement and all rights and obligations of Buyer hereunder may be assigned in full by Buyer to any Affiliate of Buyer, and
upon such assignment, with written notification to Seller, the assignee and not Buyer shall have all of the rights and obligations
of Buyer hereunder, and the assignor shall be released in full. Notwithstanding any such assignment by Buyer, any references to
and obligations of Buyer Issuer shall remain unchanged.

 

5.4 Amendment.
This Agreement shall not be amended or modified except by a written instrument executed by both Buyer and Seller.

 

5.5 Governing
Laws; Jurisdiction. This Agreement shall be construed in accordance with Nevada law, without regard to conflict of law principles.
This Agreement sets forth the entire understanding of Buyer and Seller with respect to the subject matter of this Agreement and
supersedes and replaces all prior agreements, arrangements, representations, letters of intent and memoranda relating to the subject
matter of this Agreement. The captions at the head of the paragraphs of this Agreement are for convenience only and shall not
alter or affect the provisions of this Agreement. Buyer and Seller and the Seller’s Executives each agree that exclusive
jurisdiction and venue for any litigation concerning this Agreement and the transactions contemplated herein shall exist in the
U.S. Federal District Court for the District of Nevada, by nonjury trial. Each party shall be entitled to collect its reasonable
attorneys’ fees and litigation costs in any action to enforce this Agreement in which it prevails.

 

5.6 Construction;
Survival. As used herein, the phrases “including”, “for example”, “including, without limitation”,
and “including, but not limited to”, and other similar phrases, shall be construed as exemplary only and shall not
be construed so as to limit or to exclude any possible items or examples of the objects to which such phrases relate. Words used
herein, regardless of the number and gender specifically used, shall be deemed and construed to include any other number, singular
or plural, and any other gender, masculine, feminine or neuter, as the context indicates is appropriate. Except as otherwise expressly
stated in this Agreement, all obligations, representations, warranties and covenants of Buyer and/or Seller and/or Executives
under this Agreement shall survive Closing and the consummation of the transactions contemplated hereunder.

 

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5.7 Waiver;
Setoff. Buyer and Seller each waives any claim for special or consequential damages, including (without limitation) any
claim for lost profits, arising out of the breach of this Agreement. Unless expressly provided herein to the contrary, no
party hereto shall be deemed to have waived the exercise of any right which it holds hereunder unless such waiver is made expressly
and in writing (and no delay or omission by any party in exercising any such right shall be deemed a waiver of its future exercise).
No such waiver made as to any instance involving the exercise of any such right shall be deemed a waiver as to any other such
instance, or any other such right. If Seller owes any funds to Buyer hereunder at any time, Buyer shall be entitled, in good faith,
to set-off such bona fide amounts against any sums owed by Buyer to Seller or to any of the Seller Executives at any time, subject
to the right of Seller to issue a bona fide written objection in good faith to such set-off(s), in which event the set-off amounts
subject to such objection shall be placed in escrow with the Purchase Price Escrow Agent until the objection is duly resolved.
Notwithstanding the foregoing, no set-off hereunder shall be permitted against the annual base salary of either Seller Executive,
and no set-off hereunder shall be permitted against either Seller Executive to the extent the amount owed to Buyer is solely due
to the fault of the other Seller Executive.

 

5.8 Force
Majeure. Neither Buyer nor Seller will be responsible to the other party for non-performance under this Agreement or damages,
loss, injury, or delay, in any case, that is caused by an event that is beyond the reasonable control, and without the intentional
misconduct or negligence, of that party, which events shall include, without limitation (each a “Force Majeure Event”):
acts of God; acts of government agencies or Governmental Authorities; strikes; weather conditions; floods; landslides; lightning;
earthquakes; fire; explosions or other causalities; riots or war; acts of terrorism or civil disturbances; blockade or insurrection;
sabotage; or similar occurrence; acts of a public enemy; extended electrical power outages; extended interruptions or degradations
in telecommunications or electronic communications systems; and material changes in applicable law.

 

5.9 Binding
Agreement. This Agreement shall be binding upon and shall inure to the benefit of the heirs, successors and permitted assigns
of Buyer and Seller.

 

5.10 Signatures.
This Agreement may be executed in one or more counterparts, each of which shall be deemed an original and which together shall
constitute the same Agreement. The parties hereto consent to the electronic transmission of signatures by e-mail or similar means
for the execution of this Agreement or the giving of notice hereunder.

 

[Signature
page follows.]

 

    	22

    	 	 	 

    

 

IN
WITNESS WHEREOF, Buyer and Seller have duly executed this Agreement on the date first written

above.

 

	WITNESS/ATTEST:	MARKETING
    ANALYSTS, LLC
	 	 
	/s/
    Marjorie Wright 	By:	/s/
Richard Serrins 	(Seal)
	Marjorie
    Wright	 	Richard
    Serrins, President
	 	 	 
		ACQUISITION CORP 1
	 	 
	/s/ Candace Covert 	By:	/s/
James T. Medick 	(Seal)
	Candace
    Covert	 	James
    T. Medick, CEO

 

Joinders

 

The
following Executives join in this Agreement and agree to be bound by Sections 3.1(m), 3.3, 3.4, 3.6, 3.7, 3.10 and Section V above,
acknowledging that each has or will receive material personal benefit from the transactions described herein:

 

	Witness:	 	 
	 	 	 
	/s/
    Marjorie Wright 	 	/s/
Richard Serrins 
	Marjorie
    Wright	 	Richard
    Serrins
	 	 	 
	/s/
Marjorie Wright 	 	/s/
Robert Pascale 
	Marjorie
    Wright	 	Robert
    Pascale

 

Buyer
Issuer hereby joins in this Agreement to acknowledge its guaranty of, and obligation to fund, the Cash portion of the Purchase
Price from its IPO proceeds and to issue Shares of its common stock as part of the Purchase Price contemplated by the terms of
the Agreement above.

 

	Attest:	MR2 Group, Inc.
	 	 
	 /s/ Candace Covert 	By:	 /s/ James T. Medick 
	Candace Covert	 	James T. Medick, CEO

 

    	23

    	 	 	 

    

 

SCHEDULE
1.4

 

 

	Liabilities
Assumed (amounts as of September 30, 2018)	 	 	 
	 	 	 	 
	 	 	Net Liabilities Assumed	 
	A/P	 	$	332,648	 
	Other Accrued Liabilities	 	$	374,434	 
	Unearned Revenue	 	$	164,769	 
	 	 	$	871,851	 

 

    	24

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