Document:

Exhibit
4.9 

 

THEMAVEN,
INC.

RESTRICTED
STOCK
AWARD
GRANT
NOTICE

 

THEMAVEN,
INC.
(the “Company”), pursuant
to the Agreement and Plan of Merger dated as of October 12, 2018 by and among the Company, SM Acquisition Co., Inc., a Delaware corporation
and a wholly-owned subsidiary of TheMaven, Say Media, Inc., a Delaware corporation (“Say Media”), and Matt
Sanchez as the Securityholder Representative (as amended, the “Merger Agreement”), hereby awards to the employee
named below (the “Employee”) a Restricted Stock Award for the aggregate number of shares of the Company’s
common stock (the “Common Stock”) set forth below (the “Award”). This Award is subject
to all of the terms and conditions described below and in the Restricted Stock Award Agreement, the form of Assignment Separate from
Certificate and the form of election under Section 83(b) of the Internal Revenue Code, all of which are attached hereto and incorporated
herein in their entirety.

 

	Employee:	 	__________________________
	Date
    of Grant:	 	The
Closing Date as defined in the Merger Agreement Vesting Commencement Date: The Closing Date as defined in the Merger Agreement Number
of Shares Subject to Award: ______________, subject to the Company’s right of cancellation below
	Fair
    Market Value per Share:	 	The
    closing bid price as of the Closing Date as defined in the Merger Agreement at the end of the regular trading session, as reported
    by the NASDAQ Capital Market, The OTC Market, or other service publicly reporting the market price of traded securities
	Consideration
    for Common Stock:	 	Employee’s
    services to the Company

 

	Vesting
    Schedule:	The
    Award will vest in 24 equal monthly installments, starting with the first anniversary of the Vesting Commencement Date and each month
    thereafter on the same day of the month as the Vesting Commencement Date, subject to your continuous employment with the Company
    through the applicable vesting date; provided, however, that upon a termination of employment by the Company or any Affiliate of
    the Company for a reason other than Cause (as defined in the Merger Agreement) or as a result of the Employee’s resignation
    for Good Reason (as defined in the Merger Agreement) on or following the Closing Date (as defined in the Merger Agreement), then
    the Award will become fully vested immediately prior to such termination or resignation.
	 	 
	Right
    of Cancellation:	

Pursuant
to Section 6.13(b) of the Merger Agreement, if the average monthly number of Total Unique Users (as defined in the Merger Agreement) attributable
to publishers primarily recruited by Say Media’s personnel across the Company’s owned content management systems for January,
February and March 2019 (the “Equity Traffic Number”) is less than 70 million, the Company shall have the right
to cancel for no consideration, (A) the pro rata number of Shares subject to the Award (as determined based on the number of Shares subject
to the Award, compared to all Continuing Employee Equity Service Awards (as defined in the Merger Agreement) issued at Closing (as defined
in the Merger Agreement)), minus (B) an amount equal the product of (x) 2,000,000 multiplied by (y) the quotient of the Equity
Traffic Number divided by 70 million.

 

Additional
Terms/Acknowledgements: The undersigned Employee acknowledges receipt of, and understands and agrees to, this Restricted Stock Award
Grant Notice and the Restricted Stock Award Agreement. Employee further acknowledges that as of the Date of Grant, this Restricted Stock
Award Grant Notice and the Restricted Stock Award Agreement set forth the entire understanding between Employee and the Company regarding
the acquisition of shares of Common Stock pursuant to the Award specified above and supersede all prior oral and written agreements on
that subject.

 

    	 

    	 

    

 

	THEMAVEN,
    INC.	 	 	PARTICIPANT:
	 	                 	 	 	 
	By:	 	 	 	 
	 	 	 	 	Signature
	 	 	 	 	 
	Name:
    	 	 	 	 
	Title:
    	 	 	 	 
	Date:	 	 	Date:	

 

	ATTACHMENTS:	Restricted
    Stock Award Agreement, form of Assignment Separate from Certificate and form of Section 83(b) Election

 

    	- 2 -

    	 

    

 

ATTACHMENT
I

 

THEMAVEN,
INC.

 

RESTRICTED
STOCK
AWARD
AGREEMENT

 

Pursuant to your
Restricted Stock Award Grant Notice (“Grant Notice”) and this Restricted Stock Award Agreement (this “Agreement”),
TheMaven, Inc. (the “Company”) has awarded you (“Employee”) a Restricted Stock Award
pursuant to Section 6.13 of that certain Agreement and Plan of Merger dated as of October 12, 2018 by and among the Company, SM Acquisition
Co., Inc., a Delaware corporation and a wholly-owned subsidiary of TheMaven, Say Media, Inc., a Delaware corporation (“Say
Media”), and Matt Sanchez as the Securityholder Representative (as amended, the “Merger Agreement”)
for the aggregate number of shares indicated in the Grant Notice (collectively, the “Award”).

 

The
details of your Award, in addition to those set forth in the Grant Notice, are as follows:

 

1.
GRANT OF
SHARES.
By signing the Grant Notice, the Company hereby
agrees to grant and issue to you, and you hereby agree to accept from the Company, the aggregate number of shares of Common Stock specified
in your Grant Notice (the “Shares”), which aggregate number is subject to the Company’s right of cancellation
as set forth in your Grant Notice and subject to all of the terms and conditions of the Merger Agreement and the Award. Upon issuance
of the Shares to you, you will be the sole owner of the Shares, subject to the provisions of this Agreement, and Company will list you
as a stockholder on its corporate books and records.

 

2.
VESTING.
Subject to the limitations contained herein, your
Award will vest as provided in your Grant Notice. Unless otherwise specified in your Grant Notice, vesting will cease upon the termination
of your continuous employment.

 

3.
CLOSING.
Your acquisition of the Shares will be consummated
as follows:

 

(a) You
will acquire beneficial ownership of the Shares by delivering your Grant Notice, executed by you in the manner required by the
Company, to the Corporate Secretary of the Company, or to such other person as the Company may designate, during regular business
hours, on the later of (i) the date that you have executed the Grant Notice (or at such other time and place as you and the Company
may mutually agree upon in writing) and (ii) the consummation of the merger under the Merger Agreement (the “Closing Date”) along with any consideration, other than your past or future services, required to be delivered by you by law
on the Closing Date and such additional documents as the Company may then require.

 

(b)
You hereby acknowledge and agree that the manner selected by the Company by which you indicate your consent to your Grant Notice
is also deemed to be your execution of your Grant Notice and of this Agreement.

 

    	- 3 -

    	 

    

 

(c)
In the event of the termination of your continuous employment prior to the Closing Date, the closing contemplated in this Agreement
shall not occur.

 

4.
CONSIDERATION.
Unless otherwise required by law, the Shares to
be delivered to you on the Closing Date will be deemed paid, in whole or in part in exchange for past and future services to be rendered
to the Company or an Affiliate in the amounts and to the extent required by law. In the event additional consideration is required by
law so that the Shares acquired under this Agreement are deemed fully paid and nonassessable, the Board will determine the amount and
character of such additional consideration to be paid.

 

5.
RIGHTS AS
STOCKHOLDER.
Subject to the provisions of this Agreement, you
will have all rights and privileges of a stockholder of the Company with respect to the Shares. You will be deemed to be the holder of
the Shares for purposes of receiving any dividends that may be paid with respect to the Shares and for purposes of exercising any voting
rights relating to the Shares, even if the Shares or a portion of the Shares have not yet vested and been released from the Company’s
Reacquisition Right described below; provided, however, that the Company is under no duty to declare any such dividends.

 

6.
EFFECT OF
TERMINATION;
REACQUISITION RIGHT.
The Company will have a right to reacquire all or
any part of the Shares (a “Reacquisition Right”) that have not as yet vested in accordance with the Vesting
Schedule specified in your Grant Notice (the “Unvested Shares”)on the following terms and conditions:

 

(a)
Subject to the Vesting Schedule set forth in the Grant Notice, the Company will simultaneously with termination of your continuous
employment automatically reacquire for no consideration all of the Unvested Shares, unless the Company agrees to waive its reacquisition
right as to some or all of the Unvested Shares. Any such waiver will be exercised by the Company by written notice to you or your representative
within ninety (90) days after the termination of your continuous employment. If the Company does not waive its reacquisition right as
to all of the Unvested Shares, then upon such termination of your continuous employment, your unvested Restricted Stock shall be automatically
reacquired by the Company upon such termination of continuous employment and neither the Company nor any Affiliate shall have any further
obligations to you under this Agreement.

 

(b)
If, from time to time, there is any stock dividend, stock split or other change in the character or amount of any of the outstanding
stock of the Company or other entity the stock of which is subject to the provisions of your Award, then in such event any and all new,
substituted or additional securities to which you are entitled by reason of your ownership of the Shares will be immediately subject
to the Reacquisition Right with the same force and effect as the Shares subject to this Reacquisition Right immediately before such event.

 

7.
COMPLIANCE WITH 
LAW. You
may not be issued any shares of Common Stock under your Award unless either (i) those shares are then registered under the
Securities Act, or (ii) the Company has determined that such issuance would be exempt from the registration requirements of the
Securities Act. Your Award must also comply with all other applicable laws and regulations governing the Award, and you will not
receive the Shares if the Company determines that such receipt would not be in material compliance with such laws and
regulations.

 

    	- 4 -

    

    

 

8.
TRANSFERABILITY;
TRANSFER RESTRICTIONS.
Your Award is not transferable, except by will or
by the laws of descent and distribution. After any Shares have been released to you from restricted book entry form, you will not sell,
assign, hypothecate, donate, encumber, or otherwise dispose of any interest in the Shares except in compliance with the provisions herein,
applicable securities laws and the Company’s policies.

 

9.
RESTRICTIVE LEGENDS.
The shares of Common Stock issued under your Award
will be endorsed with appropriate legends, if any, as determined by the Company.

 

10.
AWARD NOT
A SERVICE CONTRACT.
Your Award is not an employment or service contract,
and nothing in your Award will be deemed to create in any way whatsoever any obligation on your part to continue in the employ of the
Company or an Affiliate, or of the Company or an Affiliate to continue your employment. In addition, nothing in your Award will obligate
the Company or an Affiliate, their respective stockholders, Boards of Directors, Officers or Employees to continue any relationship that
you might have as a Director or Consultant for the Company or an Affiliate.

 

11.
WITHHOLDING OBLIGATIONS.

 

(a)
In connection with receiving the Shares, or at any time thereafter as requested by the Company, you hereby authorize any required
withholding from any amounts payable to you or otherwise agree to make adequate provision in cash for any sums required to satisfy the
federal, state, local and foreign tax withholding obligations of the Company or any Affiliate that arise in connection with your Award
(the “Withholding Taxes”).

 

(b)
Unless the tax withholding obligations of the Company and/or any Affiliate are satisfied, the Company will have no obligation to
instruct its transfer agent to release the Shares from restricted book entry form, and you agree that you will in such case have no right
to receive such Shares.

 

12.
TAX CONSEQUENCES.

 

(a)
In connection with receiving the Shares, you may elect to file an election under section 83(b) of the Internal Revenue Code of 1986,
as amended (the “Code”), which election is intended to accelerate the tax consequences of the transfer, regardless
of the potential effect of the vesting schedule of Section 2 or the risk of forfeiture set forth in Section 6. The choice to file an
83(b) election is entirely at your discretion. An 83(b) election may be made on the form attached to the Grant Notice. If you elect to
make an 83(b) election, the Company may in its discretion require you to contemporaneously make payment of all income and employment
taxes required to be paid with respect to such election, or to otherwise make provision for the payment of such taxes; you will provide
the Company with a copy of an executed version and satisfactory evidence of the filing of the executed 83(b) election with the Internal
Revenue Service; and you agree to assume full responsibility for ensuring that the 83(b) election is actually and timely filed with the
Internal Revenue Service and for all tax consequences resulting from the 83(b) election.

 

    	- 5 -

    	 

    

 

(b)
You agree to review with your own tax advisors the federal, state, local and foreign tax consequences of this investment and the
transactions contemplated by this Agreement. You will rely solely on such advisors and not on any statements or representations of the
Company or any of its agents. You understand that you (and not the Company) will be responsible for your own tax liability that may arise
as a result of this investment or the transactions contemplated by this Agreement, including any election you make under section 83(b)
of the Code.

 

13.
NOTICES.
Any notices required to be given or delivered to
the Company under the terms of this Award will be in writing and will be deemed effectively given upon receipt or, in the case of notices
delivered by mail by the Company to you, five (5) days after deposit in the United States mail, postage prepaid, addressed to you at
the last address you provided to the Company.

 

14.
MISCELLANEOUS.

 

(a)
The rights and obligations of the Company under your Award shall be transferable by the Company to any one or more persons or entities,
and all covenants and agreements hereunder shall inure to the benefit of, and be enforceable by, the Company’s successors and assigns.

 

(b)
You agree upon request to execute any further documents or instruments necessary or desirable in the sole determination of the Company
to carry out the purposes or intent of your Award.

 

(c)
You acknowledge and agree that you have reviewed your Award in its entirety, have had an opportunity to obtain the advice of counsel
prior to executing and accepting your Award and fully understand all provisions of your Award.

 

(d)
This Agreement shall be subject to all applicable laws, rules, and regulations, and to such approvals by any governmental agencies
or national securities exchanges as may be required.

 

(e)
The value of the Award subject to this Agreement shall not be included as compensation, earnings, salaries, or other similar terms
used when calculating benefits under any employee benefit plan sponsored by the Company or any Affiliate except as such plan otherwise
expressly provides. The Company expressly reserves its rights to amend, modify, or terminate any or all of the employee benefit plans
of the Company or any Affiliate.

 

(f)
The interpretation, performance and enforcement of this Agreement shall be governed by the law of the state of Delaware without regard
to that state’s conflicts of laws rules.

 

(g)
If all or any part of the Merger Agreement or this Agreement is declared by any court or governmental authority to be unlawful or
invalid, such unlawfulness or invalidity shall not invalidate any portion of this Agreement not declared to be unlawful or invalid. Any
section of this Agreement (or part of such a section) so declared to be unlawful or invalid shall, if possible, be construed in a manner
which will give effect to the terms of such section or part of a section to the fullest extent possible while remaining lawful and valid.

 

*
* * * *

 

This
Agreement shall be deemed to be signed by the Company and the Participant upon the signing by the Participant of the Grant Notice to
which it is attached.

 

    	- 6 -

    	 

    

 

ATTACHMENT
II

 

THEMAVEN,
INC.

 

FORM
OF ASSIGNMENT SEPARATE FROM CERTIFICATE

 

FOR
VALUE RECEIVED and pursuant to that certain Restricted Stock Award Grant Notice and Restricted Stock Award Agreement (together, the
“Award”), _____________hereby sells, assigns and transfers unto TheMaven, Inc., a Delaware corporation (the
“Company”), ____________(__________) shares of the common stock of the Company, standing in the undersigned’s
name on the books of the Company represented by Certificate No. ______ herewith and does hereby irrevocably constitute and appoint
_____________as attorney-in-fact to transfer the said stock on the books of the Company with full power of substitution in the
premises. This Assignment may be used only in accordance with and subject to the terms and conditions of the Award, in connection with
the reacquisition of shares of common stock of the Company issued to the undersigned pursuant to the Award, and only to the extent that
such shares remain subject to the Company’s reacquisition right under the Award.

 

	Dated:	 	 	 	 
	 	 	 	 	 
	 	 	 	Signature:	 

 

[INSTRUCTION:
Please do not fill in any blanks other than the signature line. The purpose of this Assignment is to enable the Company to exercise
its reacquisition right set forth in the Award Agreement without requiring additional signatures on your part.]

 

    	 

    	 

    

 

ATTACHMENT
III

 

THEMAVEN,
INC.

 

ELECTION
UNDER INTERNAL REVENUE CODE SECTION 83(B)

 

The
undersigned hereby elects pursuant to Section 83(b) of the Internal Revenue Code with respect to the property described below and supplies
the following information in accordance with the regulations promulgated thereunder:

 

	1.	The
    name, address and taxpayer identification number of the undersigned is:

 

	 	Name
    and Address of Taxpayer	 	Name
    and Address of Taxpayer’s Spouse
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 

 

	 	Taxpayer
    Identification Number of Taxpayer:	 	Taxpayer
    Identification Number of Taxpayer’s Spouse:
	 	 	 	 
	 	 	 	 

 

	2.	Description
    of property with respect to which the election is made:
	 	__________________(_____) shares of common stock (the “Shares”) of TheMaven, Inc. (the “Company”)
	 	 
	3.	The
    property was transferred during the calendar year 2018.
	 	 
	4.	The
    nature of the restrictions to which property is subject is as follows:
	 	Pursuant
to the terms of the Restricted Stock Award Grant Notice and Restricted Stock Award Agreement between the Company and the undersigned
dated as of ____________, __________, the Shares are subject to a vesting schedule as follows: 1/24 of the Shares will vest monthly starting on the first anniversary
of the Vesting Commencement Date of __________, ________. In addition, pursuant to the terms of the Merger Agreement (as defined in the Restricted
Stock Award Agreement) and the Restricted Stock Award Agreement, the Company has the right to cancel a portion of the Shares for no consideration
if certain performance measures described in the Merger Agreement are not met.
	 	 
	5.	The
fair market value of the property at the time of initial transfer (determined without regard to any lapse restriction, as defined in
Treasury Regulations Section 1.83-3(i)) was $_______________.

	 	 
	6.	The
    amount paid for the property was $0.
	 	 
	7.	A
    copy of this statement was reported to the Company and other persons as required pursuant to Treasury Regulations Section 1.83-2(d).

 

The
undersigned understands that the foregoing election may not be revoked except with the consent of the Commissioner.

 

	Dated:	 	 	 
	 	 	 	Taxpayer
	 	 	 	 
	Dated:	 	 	 
	 	 	 	Spouse
    of TaxpayerExhibit
4.10

 

THEMAVEN,
INC.

 

STOCK
OPTION AWARD AGREEMENT

 

This
Stock Option Award Agreement (“Agreement”) is made and entered into by and between THEMAVEN, INC., a Delaware corporation
(the “Company”) and _________ (“Participant”). This Agreement is entered into separate from any
equity incentive or similar plan, however the provisions of Sections 2, 6, 7, 8, 9, 10, 11, 12 and 13 of the 2016 Stock Incentive Plan
of the Company (the “Plan”) are incorporated herein by reference. All capitalized terms not defined in this Agreement
have the meanings set forth in the Plan.

 

1.
Grant. Subject to the Plan, the Company grants to the Participant an option (“Option”) to purchase shares of
the common stock of the Company as follows:

 

	Participant:	 _________________________	 
	 	 	 
	Grant Date:	 _________________________	 
	 	 	 
	Vesting Start Date:	 _________________________	 
	 	 	 
	Shares:	_________________________	 
	 	 	 
	Shares Subject to Option:	__________________________	 
	 	 	 
	Exercise Price:	__________________________	 
	 	 	 
	Type of Option:	__________________________	 
	 	 	 
	Option Expiration Date:	__________________________	 
	 	 	 
		(subject to early termination in accordance with the terms of the Plan incorporated herein by reference)
	 	 	 
	Vesting Period:	__________________________	 

 

THE
GRANT OF THE OPTION IS MADE IN CONSIDERATION OF THE SERVICES TO BE RENDERED BY THE PARTICIPANT TO THE COMPANY AND IS SUBJECT TO THE TERMS
AND CONDITIONS OF THE PLAN INCORPORATED HEREIN BY REFERENCE. THE OPTION MAY BE EXERCISED ONLY FOR WHOLE SHARES.

 

2.
Option Provisions.

 

2.1
Termination. (a) Except as follows below, upon the termination of the continuous Service of the Participant with the Company and
all Subsidiaries for any reason other than death, Disability, or Retirement, or if Participant’s Service is to a Subsidiary and
the Subsidiary ceases to be a Subsidiary of the Company (unless the Participant continues to provide Service to the Company or another
Subsidiary), then (a) all vesting of the Option shall immediately cease and (b) any and all Options then held by the Participant will,
to the extent vested as of such termination of Service, remain exercisable in full for a period of one (1) month after such termination
of Service (but in no event after the expiration date of any such Option), unless the termination is for Cause. If termination of continuous
Service is for Cause, all Options shall immediately terminate as further provided in the Plan. If the termination of continuous Service
is due to Disability or Retirement, then the Option shall be exercisable as provided in the Plan.

 

    	 

    	 

    

 

2.1
Certain Definitions.

 

“Cause”
(i) shall have the meaning, if any, ascribed such term in the employment or other agreement pursuant to which Participant provides Service
to the Company contains a definition or (ii) otherwise, the meaning set forth in the Plan.

 

“Consultant”
means a person, excluding Employees and Outside Directors, who performs bona fide services for the Company, a Parent or a Subsidiary
as a consultant or advisor and who qualifies as a consultant or advisor under Rule 701(c)(1) of the Securities Act or under Instruction
A.1.(a)(1) of Form S-8 under the Securities Act.

 

“Employee”
means any individual who is a common law employee of the Company, a Parent or a Subsidiary.

 

“Outside
Director” means a member of the Board of Directors who is not an Employee.

 

“Service”
means service as an Employee, Outside Director or Consultant.

 

2.2
Exercise. To exercise the Option, the Participant (or person then entitled to exercise the Option under the Plan) must deliver
to the Company an executed stock option exercise agreement in such form as is approved by the Committee from time to time (“Exercise
Agreement”), which shall set forth, inter alia: (a) the Participant’s election to exercise the Option; (b) the number
of shares of Common Stock being purchased; (c) any restrictions imposed on the shares of Common Stock being purchased; and (d) such representations,
warranties, and agreements regarding the Participant’s investment intent and access to information as may be required by the Company
to comply with applicable securities laws.

 

The
shares that may be issued on exercise of this Option, at the time of the grant hereof, are not authorized and available for issuance,
therefore this Option is currently considered an unfunded option. The Participant agrees that no part of this Option may be exercised
until the later of the increase in the authorized shares of common stock in sufficient number of shares to permit the exercise from time
to time of this Option or the later respective vesting and exercise date as set forth herein.

 

2.3
Payment of Exercise Price. The Exercise Price of the Option shall be payable in full in cash, or its equivalent at the time of
exercise in the manner then designated by the Committee, unless otherwise agreed by the Committee.

 

2.4
Vesting. All Options not vested will be terminated and forfeited upon the Participant’s termination of Service. Any and
all Options that have not vested as provided in Section 1 of this Agreement shall terminate immediately upon the termination,
for any reason whatsoever, of the Service of the Participant with the Company and all Subsidiaries, or if Participant is in the Service
of a Subsidiary and the Subsidiary ceases to be a Subsidiary of the Company (unless the Participant continues in the Service of the Company
or another Subsidiary.

 

3.
Taxation.

 

3.1
Tax Liability and Withholding. Notwithstanding any action the Company takes with respect to any or all income tax, social insurance,
payroll tax, or other tax-related withholding (“Tax- Related Items”), the ultimate liability for all Tax-Related Items
is and remains the Participant’s sole responsibility. The Company makes no representation or undertakings regarding the treatment
of any Tax-Related Items in connection with the grant, vesting, or exercise of the Option or the subsequent sale of any shares of Common
Stock acquired on exercise and does not commit to structure the Option to reduce or eliminate the Participant’s liability for Tax-Related
Items.

 

    	2

    	 

    

 

3.2
Disqualifying Disposition. If the Option is an ISO and the Participant disposes of the shares of Common Stock prior to the expiration
of either two (2) years from the Grant Date or one (1) year from the date the shares are transferred to the Participant pursuant to the
exercise of the Option, the Participant shall notify the Company in writing within thirty (30) days after such disposition of the date
and terms of such disposition. The Participant also agrees to provide the Company with any information concerning any such dispositions
as the Company requires for tax purposes.

 

4.
Compliance with Law. The exercise of the Option and the issuance and transfer of the shares of Common Stock shall be subject to
compliance by the Company and the Participant with any and all applicable requirements of federal and state securities laws and with
all applicable requirements of any stock exchange on which the Company’s shares of Common Stock may be listed. No shares of Common
Stock shall be issued pursuant to this Option unless and until any then-applicable requirements of state or federal laws and regulatory
agencies have been fully complied with to the satisfaction of the Company and its counsel. The Participant understands that the Company
is under no obligation to register the shares with the Securities and Exchange Commission, any state securities commission, or any stock
exchange to effect such compliance.

 

5.
General Terms.

 

5.1
Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original but all of which together
will constitute one and the same instrument. Counterpart signature pages to this Agreement transmitted by electronic means intended to
preserve the original graphic and pictorial appearance of a document will have the same effect as physical delivery of the paper document
bearing an original signature.

 

5.2
Discretionary Nature of Plan. The provisions of the Plan incorporated herein are discretionary and may be amended, cancelled,
or terminated by the Company at any time, in its discretion. The grant of the Option in this Agreement does not create any contractual
right or other right to receive any Options or other Awards in the future. Future Awards, if any, will be at the sole discretion of the
Company. Any amendment, modification, or termination of the Plan shall not constitute a change or impairment of the terms and conditions
of the Participant’s Service with the Company.

 

5.3
Governing Law. This Agreement will be construed and interpreted in accordance with the laws of the State of Delaware without regard
to conflict of law principles.

 

5.4
Interpretation. Any dispute regarding the interpretation of this Agreement shall be submitted by the Participant or the Company
to the Committee for review. The resolution of such dispute by the Committee shall be final and binding on the Participant and the Company.

 

5.5
No Right to Continued Employment; No Rights as Shareholder. Neither the Plan nor this Agreement shall confer upon the Participant
any right to be retained in any position with the Company. Nothing in the Plan or this Agreement shall be construed to limit the discretion
of the Company to terminate the Service of Participant at any time, with or without Cause. The Participant shall not have any rights
as a shareholder with respect to any shares of Common Stock subject to the Option unless and until certificates representing the shares
have been issued by the Company to the holder of such shares, or the shares have otherwise been recorded on the books of the Company
or of a duly authorized transfer agent as owned by such holder.

 

5.6
Options Subject to Plan. In the event of a conflict between any term or provision contained herein and a term or provision of
the Plan, the applicable terms and provisions of the Plan will govern and prevail.

 

5.7 Severability.
The invalidity or unenforceability of any provision of the Plan or this Agreement shall not affect the validity or enforceability of
any other provision of the Plan or this Agreement, and each provision of the Plan and this Agreement shall be severable and
enforceable to the extent permitted by law.

 

5.8
Successors and Assigns. The Company may assign any of its rights under this Agreement. This Agreement will be binding upon and
inure to the benefit of the successors and assigns of the Company. Subject to the restrictions on transfer set forth herein, this Agreement
will be binding upon the Participant and the Participant’s beneficiaries, executors, administrators and the person(s) to whom this
Agreement may be transferred by will or the laws of descent or distribution.

 

[SIGNATURE
PAGE TO STOCK OPTION AWARD AGREEMENT TO FOLLOW]

  

    	3

    	 

    

 

[SIGNATURE PAGE TO STOCK OPTION
AWARD AGREEMENT]  

 

	THEMAVEN, INC.	 	 
	 	 	 	 
	By:	 	 	 
	Title:	 	 	 
	Date:	 	 	 
	 	 	PARTICIPANT
	 	 	 	 
	 

    

    
	 	 	
	 	 	Name:	                           
	 	 	Date:	 

 

PARTICIPANT
ACKNOWLEDGES RECEIPT OF A COPY OF THE PLAN AND THIS AGREEMENT. PARTICIPANT HAS READ AND UNDERSTANDS THE TERMS AND PROVISIONS THEREOF,
AND ACCEPTS THE OPTION SUBJECT TO ALL OF THE TERMS AND CONDITIONS OF THE PLAN THAT ARE INCORPORATED HEREIN BY REFERENCE AND THIS AGREEMENT.
PARTICIPANT ACKNOWLEDGES THAT THERE MAY BE ADVERSE TAX CONSEQUENCES UPON EXERCISE OF THE OPTION OR DISPOSITION OF THE UNDERLYING SHARES
AND THAT THE PARTICIPANT SHOULD CONSULT A TAX ADVISOR PRIOR TO SUCH EXERCISE OR DISPOSITION.

 

Attachments:

Exhibit 1- Plan

 

    	4

    	 

    

 

EXHIBIT
1

PLAN

See
attached.

 

    	5

    	 

    

 

AMENDMENT

TO

THEMAVEN,
INC. STOCK OPTION AWARD AGREEMENT

 

This
AMENDMENT (this “Amendment”), dated as of January 12, 2022 (the “Effective Date”)
to THEMAVEN, INC. STOCK OPTION AWARD AGREEMENT, by and between theMaven, Inc. (the “Company”) and ___________
(“Optionee” or “you”).

 

RECITALS:

 

WHEREAS,
the Company and Optionee entered into Stock Option Award Agreements, dated as of ____________ (the “Option Agreements”),
issued separate from any equity incentive or similar plan, which sets forth certain terms and conditions related to the option grant
made by the Company to you to purchase shares of common stock of the Company.

 

WHEREAS,
the Company and Optionee desire to enter into this Amendment to incorporate certain provisions of the Company’s 2016 Stock Incentive
Plan (the “Plan”).

 

WHEREAS,
except as expressly provided herein, all other terms and conditions of the Option Agreements shall be unaffected by this Amendment and
shall remain in full force and effect. Capitalized terms not defined in this Amendment shall have the meanings given them in the Option
Agreements.

 

NOW,
THEREFORE, in consideration of the mutual agreements herein contained, and other good and valuable consideration, the sufficiency of
which is hereby acknowledged, the parties agree as follows:

 

	 	1.	Sections 3 and 4.3 of the Plan shall be incorporated herein
by reference such that if the Company effects a stock split, the Committee may adjust the number of securities subject to your outstanding
Option and the exercise price of your Option.
	 	 	 
	 	2.	This Amendment may be executed in any number of counterparts
(including by facsimile, portable document format (.pdf) or other electronic transmission), each of which shall be an original, and which
together shall constitute one and the same Amendment.

 

[Signatures
on Following Page.]

 

    	6

    	 

    

 

IN
WITNESS WHEREOF, the parties have caused this Amendment to be executed as of the day and year set forth above.

 

	THEMAVEN, INC.	 	OPTIONEE
	 	 	 	 
	By:
    	                	 	        
	Name:
    	 	 	 
	Title:
    	 	 	 

 

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