Document:

EXHIBIT 10.1

                              EMPLOYMENT AGREEMENT
                              --------------------

         This EMPLOYMENT AGREEMENT, dated as of June 20, 2006 by and between
COACTIVE MARKETING GROUP, INC., a Delaware corporation with its principal place
of business at 75 Ninth Avenue, New York, New York 10010 ("Employer") and MARC
C. PARTICELLI, an individual residing at 15 Grove Lane, Greenwich, Connecticut
06831 ("Executive").

                              W I T N E S S E T H :
                              - - - - - - - - - -

         WHEREAS, Employer operates a sales promotion and marketing services
business; and

         WHEREAS, Employer desires to employ Executive, and Executive desires to
enter into the employ of Employer, on the terms and conditions set forth below;

         NOW, THEREFORE, in consideration of the foregoing and the mutual
agreements and covenants hereinafter set forth, the parties hereto agree as
follows:

         1.       Employment. Employer hereby employs Executive and Executive
hereby accepts employment by Employer for the period and on the terms and
conditions set forth in this Agreement.

         2.       Position, Employment Duties and Responsibilities. Executive
shall be employed as Employer's interim Chief Executive Officer with such
responsibilities typically accorded a Chief Executive Officer, subject to
Employer's established company policies and procedures and to such further
duties and responsibilities granted and restrictions imposed by Employer's Board
of Directors and agreed to by the Executive. Throughout the term of this
Agreement, Executive shall devote approximately 50% of his working time, energy
and skill and best efforts to the performance of his duties hereunder in a
manner which will faithfully and diligently further the business and interests
of Employer. In addition, so long as Executive remains Employer's Chief
Executive Officer, Employer will nominate Executive to serve on Employer's Board
of Directors. The Employer acknowledges that the Executive is engaged in
numerous outside business activities and that Executive shall continue to be
able to engage in such outside business activities and any other additional
activities that would not, in the good faith judgment of the Executive,
consistent with the terms of this Agreement, interfere with his limited duties
hereunder

         3.       Working Facilities. Executive will work out of Employer's
offices located in New York, New York or at such other location as shall be
mutually agreed to by Employer and Executive.

         4.       Compensation and Benefits.
                  -------------------------

                  4.1      Salary and Benefits. For all of the services rendered
by Executive to Employer, Employer shall pay to Executive an annual salary of
Two Hundred and Fifty Thousand Dollars ($250,000), payable in reasonable
periodic installments in accordance with Employer's regular payroll practices in
effect from time to time. The Executive shall also be entitled to receive all
<PAGE>

health, medical and other benefits and perquisities available to the senior
executives employed by the Employer.

                  4.2      Travel, Entertainment and Other Business Expenses.
During the period of employment pursuant to this Agreement, Executive will be
reimbursed for reasonable expenses incurred for the benefit of Employer in
accordance with the general policy of Employer. Those reimbursable expenses
shall include properly documented, authorized or otherwise reasonably required,
travel, entertainment and other business expenses incurred by Executive, other
than those expenses related to or in connection with routine commutation to and
from Executive's home.

                  4.3      Deductions. All references herein to compensation to
be paid to Executive are to the gross amounts thereof which are due hereunder.
Employer shall have the right to deduct therefrom all taxes which may be
required to be deducted or withheld under any provision of the law (including,
without limitation, social security payments, income tax withholding and any
other deduction required by law) now in effect or which may become effective at
any time during the term of this Agreement.

                  4.4      Options. Upon the execution of this Agreement,
Executive shall be granted options to purchase 80,000 shares of Employer's
common stock at a price of $1.57 per share (the market value of Employer's
common stock on the day the grant was authorized), of which options to purchase
40,000 shares shall vest immediately with the remaining options vesting upon the
earlier to occur of the Board's selection of a permanent Chief Executive Officer
or twelve months from the anniversary date of this Agreement. A form of the
option agreement is attached hereto as Exhibit A.

         5.       Term. This Agreement shall be for an initial term of three (3)
months commencing on July 1, 2006 and shall automatically continue on a month to
month basis unless and until either party terminates this Agreement by providing
the other party with not less than thirty (30) days prior written notice of
termination effective on or after the October 1, 2006.

         6.       Nondisclosure and Non-compete.
                  -----------------------------

                  6.1      Definitions. The following words and expressions used
in this Agreement shall have the respective meanings hereby assigned to them as
follows:

                           (a)      "Affiliate" shall mean any partnership,
firm, corporation, association, trust, unincorporated organization or other
entity, that directly, or indirectly through one or more intermediaries,
controls, is controlled by, or is under common control with, Employer.

                           (b)      "Business Associates" shall mean and refer
to any and all individuals, partnerships, corporations, associations or other
business enterprises in any form which have had in the past, have currently,
shall have or be attempting to develop during the Restriction Period a business
relationship with Employer or any of its Affiliates as a customer or supplier.

                                       2
<PAGE>

                           (c)      "Customers" shall mean and refer to any and
all of the past or current customers of Employer or any of its Affiliates and
shall also include those prospective customers who are actively being marketed
by Employer or any of its Affiliates during the term of this Agreement.

                           (d)      "Competitor" shall mean and refer to any
individual, partnership, corporation, association or other business enterprise
in any form, other than Employer and its Affiliates, which at any time during
the Restriction Period, either directly or indirectly, (i) engages in the
business of promotion marketing and sells to Customers in the Restriction Area
or (ii) engages in any other business directly competitive with Employer or any
of its Affiliates and sells to Customers in the Restriction Area.

                           (e)      "Confidential Information" shall mean and
refer to all information of Employer and its Affiliates which is not generally
known or available to the public or a Competitor (whether or not in written or
tangible form), the knowledge of which could benefit a Competitor, including
without limitation, all of the following types of information:

                           (i)      identities of, and information pertaining
                                    to, Customers, Personnel and Business
                                    Associates;

                           (ii)     research, projections, financial
                                    information, cost and pricing information,
                                    invoices and internal accounting statistics;

                           (iii)    product or service development plans and
                                    marketing strategies;

                           (iv)     purchasing methods; and

                           (v)      trade secrets, or other knowledge or
                                    processes of or developed by Employer or any
                                    of its Affiliates.

                           (f)      "Confidential Materials" shall mean and
refer to any and all documents, materials, programs, recordings or any other
tangible media (including, without limitation, copies or reproductions of any of
the foregoing) in which Confidential Information may be contained.

                           (g)      "Personnel" shall mean and refer to any
(all) employees, contractors, agents, brokers, consultants or other individuals
rendering services to Employer or any of its Affiliates for compensation in any
form, whether employed by or independent of Employer or any of its Affiliates.

                           (h)      "Restriction Area" shall mean and refer to
the United States.

                           (i)      "Restriction Period" shall mean and refer to
the period of time, commencing on Executive's date of employment and expiring
six (6) months after, for any reason whatsoever, (i) the employment relationship
between Executive and Employer or any of its Affiliates terminates or (ii)
Executive ceases to perform services for Employer or any of its Affiliates,
whichever occurs later.

                                       3
<PAGE>

                  6.2      Covenant Not to Compete. During the Restriction
Period, Executive shall not serve as the Chief Executive Officer, President,
Chief Operating Officer (or in a similar capacity) of any Competitor that
directly engages in a business, conducted by the Employer, that accounted for
five percent of Employer's revenues in the calendar quarter in which this
agreement terminates.

                  6.3      Covenant Not to Interfere.
                           -------------------------

                           (a)      During the Restriction Period, Executive
shall not, directly or indirectly, solicit, induce or influence, or attempt to
induce or influence, any Customer to terminate a relationship which has been
formed or is being formed with Employer or any of its Affiliates, or to reduce
the extent of, discourage the development of, or otherwise harm its relationship
with Employer or any of its Affiliates, including, without limitation, to
commence or increase its relationship with any Competitor.

                           (b)      During the Restriction Period, Executive
shall not, directly or indirectly, recruit, solicit, induce or influence, any
Personnel of Employer or any of its Affiliates to discontinue, reduce the extent
of, discourage the development of, or otherwise harm their relationship or
commitment to Employer or its Affiliates, including, without limitation, by
employing, seeking to employ or inducing or influencing a Competitor to employ
or seek to employ any Personnel of Employer or any of its Affiliates, or
inducing an employee of Employer or any of its Affiliates to leave employment by
Employer or its Affiliate, as the case may be.

                           (c)      During the Restriction Period, Executive
shall not, directly or indirectly, solicit, induce or influence, or attempt to
induce or influence, any Business Associate to discontinue, reduce the extent
of, discourage the development of, or otherwise harm its relationship with
Employer or any of its Affiliates, including, without limitation, by inducing a
Business Associate to commence, increase the extent of, develop or otherwise
enhance its relationship with any Competitor, or to refuse to do business with
Employer or any of its Affiliates.

                  6.3      Confidential Information.
                           ------------------------

                           (a)      Duty to Maintain Confidentiality. Executive
shall maintain in strict confidence and duly safeguard to the best of his
ability any and all Confidential Information. Executive covenants that Executive
will become familiar with and abide by all policies and rules issued by Employer
now or in the future dealing with Confidential Information.

                           (b)      Covenant Not to Disclose, Use or Exploit.
Executive shall not, directly or indirectly, disclose to anyone or use or
otherwise exploit for the benefit of anyone, other than Employer and its
Affiliates, any Confidential Information.

                           (c)      Confidential Materials. All Confidential
Materials are and shall remain the exclusive property of Employer. No
Confidential Materials may be copied or otherwise reproduced, removed from the
premises of Employer, or entrusted to any person or entity (other than the
Personnel entitled to such materials by authorization of Employer) without prior
written permission from Employer.

                                       4
<PAGE>

                  6.4      Employer's Property. Any and all writings,
improvements, processes, procedures and/or techniques which Executive may make,
conceive, discover or develop, either solely or jointly with any other person or
persons, at any time during the term of this Agreement, whether during working
hours or at any other time and whether at request or upon the suggestion of
Employer or any Affiliate thereof, which relate to or are useful in connection
with any business now or hereafter carried on or contemplated by Employer or any
Affiliate thereof, including developments or expansions of its present fields of
operations, shall be the sole and exclusive property of Employer. Executive
shall make full disclosure to Employer of all such writings, improvements,
processes, procedures and techniques, and shall do everything necessary or
desirable to vest the absolute title thereto in Employer. Executive shall not be
entitled to any additional or special compensation or reimbursement regarding
any and all such writings, improvements, processes, procedures and techniques.

         7.       Discharge for Cause. Employer may discharge Executive at any
time for (a) criminal conduct constituting a felony offense, (b) alcohol or drug
abuse which impairs Executive's performance of Executive's duties hereunder, (c)
willful misconduct, (d) willful violation of any express and lawful direction or
any reasonable rule or regulation established by Employer's Board of Directors
from time to time regarding the conduct of its business, or (e) any material
violation of Executive of the terms and conditions of this Agreement, and having
been provided notice and a reasonable opportunity to cure such material
violation. In the event that Employer wishes to discharge Executive for willful
misconduct, any willful violation of any express lawful direction or any
reasonable rule or regulation established by Employer's Board of Directors from
time to time regarding the conduct of its business, or any violation of
Executive of the terms and conditions of this Agreement, Employer shall notify
Executive, orally or in writing, of Employer's intention to discharge Executive
and of the time (which shall be at least 48 hours after such notice) and place
when Executive may have a hearing before the Board of Directors. Following such
hearing, the Board of Directors shall advise Executive of its determination and,
if Executive is to be terminated, of the date of Executive's termination. In the
event of any termination pursuant to this Section 7, Employer shall have no
further obligations or liabilities hereunder after the date of such discharge.

         8.       Consequences Upon Termination.
                  -----------------------------

                  8.1      Payment of Compensation Owed. Upon the termination of
Executive's employment and this Agreement for any reason whatsoever, Employer
shall promptly pay to Executive all compensation owed to Executive up until the
date of termination.

                  8.2      Return of Property. Upon the termination of
Executive's employment and this Agreement for any reason whatsoever, Executive
shall promptly return to Employer all Confidential Materials in his possession
or within Executive's control, all keys, credit cards, business card files and
other property belonging to Employer.

         9.       Remedies.
                  --------

                  9.1      Equitable Relief. The parties acknowledge that the
provisions and restrictions of this Agreement, including without limitation the
restrictions contained in Article 6 hereof, are reasonable and necessary for the
protection of the legitimate interests of Employer and Executive. The parties

                                       5
<PAGE>

further acknowledge that the provisions and restrictions of this Agreement are
unique, and that any breach or threatened breach of any of these provisions or
restrictions by Executive will provide Employer with no adequate remedy at law,
and the result will be irreparable harm to Employer. Therefore, the parties
agree that upon a breach or threatened breach of the provisions or restrictions
hereof by Executive, Employer shall be entitled, in addition to any other
remedies which may be available to it, to institute and maintain proceedings at
law or in equity, to recover damages, obtain specific performance or a temporary
or permanent injunction, without the necessity of establishing the likelihood of
irreparable injury or proving damages and without being required to post bond or
other security.

                  9.2      Modification of Restrictions; Full Restriction
Period. If the Restriction Period, the Restriction Area or the scope of activity
restricted in Article 6 should be adjudged unreasonable in any proceeding, then
the Restriction Period shall be reduced by such number of months, the
Restriction Area shall be reduced by the elimination of such portion thereof or
the scope of the restricted activity shall be modified, or any or all of the
foregoing, so that such restrictions may be enforced in such area and for such
time as is adjudged to be reasonable. If Executive violates any of the
restrictions contained in Article 6, the Restriction Period shall not run in
favor of Executive from the time of commencement of any such violation until
such time as such violation shall be cured by Executive to the satisfaction of
Employer.

                  9.3      Arbitration. Except for the provisions of Sections
9.1 and 9.2 above, any controversy, dispute, or difference arising out of or
relative to this Agreement or the breach thereof shall first be submitted to
settlement by arbitration in New York, New York in accordance with the rules
which are then in effect of the American Arbitration Association, provided that
persons eligible to be selected as arbitrators shall be limited to
attorneys-at-law. A demand for arbitration under this provision shall be made in
writing to the other party within sixty (60) days of the date the party
demanding arbitration knew or should have known of the event giving rise to the
claim, but in no event more than two (2) years after the event giving rise to
the claim, or the claim shall be forever barred. The parties agree that judgment
upon any award rendered may be entered in any court having jurisdiction thereof
as an enforceable judgment or decree.

         10.      Consideration for Restrictive Covenants. Executive
acknowledges that the execution of this Agreement and compliance with it by
Employer shall constitute fair and adequate consideration for Executive's
compliance with the restrictive covenants contained in the respective sections
of this Agreement.

         11.      Miscellaneous.
                  -------------

                  11.1     Governing Law. This Agreement, its interpretation,
performance and enforcement, and the rights and remedies of the parties hereto,
shall be governed and construed by the laws of the State of New York applicable
to contracts to be performed wholly within New York, without regard to
principles of conflicts of laws and without the aid of any canon, custom or rule
of law requiring construction against the drafter.

                  11.2     Waiver. A waiver by any party of any condition or the
breach of any term, covenant, representation or warranty contained in this
Agreement, whether by conduct or otherwise, in any one or more instances, shall

                                       6
<PAGE>

not be deemed or construed as a further or continuing waiver of any such
condition or the breach of any other term, covenant, representation, or warranty
set forth in this Agreement.

                  11.3     Entire Agreement. This Agreement contains the entire
agreement between the parties hereto with respect to the subject matter hereof
and supersede all prior agreements and contemporaneous understandings,
inducements or conditions, express or implied, written or oral, between the
parties with respect to the subject matter hereof. The express terms hereof
control and supersede any course of performance and/or usage of the trade
inconsistent with any of the terms hereof.

                  11.4     Notices. All notices, requests, claims, demands and
other communications hereunder shall be in writing and shall be given or made
(and shall be deemed to have been duly given or made upon receipt) by delivery
in person, by courier service, telecopy, or registered or certified mail
(postage prepaid, return receipt requested) to the respective parties at the
following addresses (or at such other address for a party as shall be specified
in a notice given in accordance with this Section 11.4):

                  (a)      if to Employer:

                           CoActive Marketing Group, Inc.
                           75 Ninth Avenue
                           New York, New York 10011
                           Telecopy:  (212) 660-3878
                           Attention:  Chief Financial Officer

                  (b)      if to Executive:

                           Marc C. Particelli
                           5 Grove Lane
                           Greenwich, Connecticut 06831

                  11.6     Headings. The descriptive headings contained in this
Agreement are for convenience of reference only and shall not affect in any way
the meaning or interpretation of this Agreement.

                  11.7     Severability. If any term or other provision of this
Agreement is invalid, illegal or incapable of being enforced by any law or
public policy, all other terms and provisions of this Agreement shall
nevertheless remain in full force and effect so long as the economic or legal
substance of the transactions contemplated hereby is not affected in any manner
materially adverse to any party. Upon such determination that any term or other
provision is invalid, illegal or incapable of being enforced, the parties hereto
shall negotiate in good faith to modify this Agreement so as to effect the
original intent of the parties as closely as possible in an acceptable manner in
order that the transactions contemplated hereby are consummated as originally
contemplated to the greatest extent possible.

                                       7
<PAGE>

                  11.8     Counterparts. This Agreement may be executed in one
or more counterparts, and by the different parties hereto in separate
counterparts, each of which when executed shall be deemed to be an original but
all of which taken together shall constitute one and the same agreement.

                  11.9     Amendment or Termination. No agreement shall be
effective to change, modify, waive, release, amend, terminate, discharge or
effect an abandonment of this Agreement, in whole or in part, unless such
agreement is in writing, refers expressly to this Agreement and is signed by the
party against whom enforcement of the change, modification, waiver, release,
amendment, termination, discharge or effectuation of the abandonment is sought.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed as of the date first written above.

                                       COACTIVE MARKETING GROUP, INC.

                                       By: /s/ Erwin Mevorah
                                           -------------------------------------
                                           Erwin Mevorah,
                                           Chief Financial Officer

                                           /s/ Marc C. Particelli
                                           -------------------------------------
                                           Marc C. Particelli

                                       8EXHIBIT 10.2

                                    AGREEMENT

         This Agreement (this "Agreement") is made as of June 19, 2006, between
CoActive Marketing Group, Inc., a Delaware corporation ("CoActive") and John P.
Benfield ("Benfield").

                                    RECITALS

         WHEREAS, Benfield and CoActive are parties to an Employment Agreement,
dated as of September 29, 1995, as amended by a First Amendment to Employment
Agreement, dated as of May 2, 1997, a Second Amendment to Employment Agreement,
dated as of November 14, 2001, a Third Amendment to Employment Agreement, dated
as of June 17, 2003, a Fourth Amendment to Employment Agreement, dated as of
January 26, 2006, and Fifth Amendment to Employment Agreement dated as of March
31, 2006 (as so amended, the "Employment Agreement"), pursuant to which Benfield
is employed as CoActive's President and Chief Executive Officer; and

         WHEREAS, Benfield and CoActive have agreed to a termination of the
Employment Agreement, and the settlement and release of claims by each party on
the terms set forth herein.

         NOW, THEREFORE, THE PARTIES AGREE AS FOLLOWS:

         1.       Termination of Employment Agreement; Resignation as Officer
and Director. Effective as of July 1, 2006, or if later, the date on which
CoActive files with the Securities and Exchange Commission its Annual Report on
Form 10-K for the year ended March 31, 2006 (the "Effective Date"), without any
further action of the parties hereto, the Employment Agreement shall, except as
expressly set forth below, be terminated and of no further force and effect, and
Benfield shall cease to be an officer and director of CoActive and its
subsidiaries.

         2.       Transition Payments and Services. For the period beginning on
the Effective Date and ending June 30, 2007 (the "Transition Period"), Benfield
will be paid a base salary of $300,000, payable in periodic installment in
accordance with CoActive's regular payroll practices, provided, however that the
final payment (in an an amount so that the aggregate of such installments equals
$300,000) shall be made no later than June 15, 2007. In addition, until the end
of the Transition Period, Benfield shall continue to be (i) provided with all
medical and other benefits currently provided to him under Section 4(d) of the
Employment Agreement on the same basis provided to Benfield prior to the
Effective Date (or as are otherwise applicable to CoActive's executives), and
(ii) reimbursed for all reasonable expenses incurred by Benfield consistent with
Section 5 of the Employment Agreement. In consideration of the foregoing, until
October 1, 2006, Benfield shall continue in the employ of CoActive on a
full-time basis to assist it with the transition of its newly appointed chief
executive officer and with such other related matters as may reasonably be
requested by CoActive's chief executive officer. From October 1, 2006 until the
termination of the Transition Period, Benfield shall periodically consult with
CoActive on an as-needed basis and shall continue to be deemed to be an employee
of CoActive with respect to all options to purchase CoActive common stock
previously issued to him.

         3.       Release.
                  -------

                  (a)      In exchange for the consideration provided for by
Section 2 hereof, Benfield for himself and for his heirs, executors,
administrators and assigns (hereinafter referred to collectively as
"Releasors"), forever releases and discharges CoActive and any of its now or
hereafter existing subsidiaries, parent companies, divisions, affiliates or
related business entities, successors and assigns and any of their past or
<PAGE>

present shareholders, directors, officers, attorneys, agents, trustees,
administrators, employees or assigns (whether acting as agents for CoActive or
in their individual capacities) (hereinafter referred to collectively as
"Releasees"), from any and all claims, demands, causes of action, fees and
liabilities of any kind whatsoever, whether known or unknown, which Releasors
ever had, now have or may have against Releasees by reason of any actual or
alleged act, omission, transaction, practice, conduct, occurrence or other
matter up to and including the date hereof.

                  (b)      Without limiting the generality of the foregoing,
this Agreement is intended to and shall release Releasees from any and all
claims, whether known or unknown, which Releasors ever had, now have and may
have against Releasees, including but not limited to any claims, whether or not
asserted, arising out of Benfield's employment with Releasees and/or his
termination from such employment, including but not LIMITED to: (i) any claim
under the Civil Rights Act of 1964, as amended; (ii) any other claim of
discrimination or retaliation in employment (whether based on federal, state or
local law, statutory or decisional); (iii) any claim arising out of the terms
and conditions of Benfield's employment with CoActive, his termination from such
employment, and/or any of the events relating directly or indirectly to or
surrounding such termination; (iv) any claim of discrimination or breach of
fiduciary duty under the Employee Retirement Income Security Act of 1974, as
amended (except claims for accrued vested benefits under any employee benefit
plan of CoActive in accordance with the terms of such plan and applicable law);
(v) any claim arising under the Federal Age Discrimination in Employment Act of
1997, as amended ("ADEA"), and the applicable rules and regulations thereunder;
and (vi) any claim for attorney's fees, costs, disbursements and/or the like.

         4.       Covenant not to Sue. Benfield covenants, except to the extent
prohibited by law, not to commence, maintain, prosecute or participate in any
action, charge, complaint or proceeding of any kind (on his own behalf and/or on
behalf of any other person or entity and/or on behalf of or as a member of any
alleged class of persons) in any court, or before any administrative or
investigative body or agency (whether public, quasi-public or private), except
if otherwise required by law, against Releasees with respect to any act,
omission, transaction or occurrence up to and including the date on which this
Agreement is executed.

         5.       Cooperation. Benfield agrees to cooperate with CoActive and
its counsel in any action, proceeding or litigation relating to any matter in
which Benfield was involved or of which Benfield has knowledge as a result of or
in connection with his employment by CoActive.

         6.       Non-Disparagement. Benfield agrees that he will not at any
time, orally or in writing, willfully denigrate, disparage, ridicule or
criticize, or willfully make any derogatory, disparaging or damaging statements
(or induce or encourage others to engage in any such act) regarding CoActive and
any of its subsidiaries, divisions, affiliates or related business entities,
successors and assigns and any of their past or present shareholders, directors,
officers, attorneys, agents, trustees, administrators, employees or any other
representatives of CoActive or any of its respective products or properties,
including by way of news interviews or the expression of personal views,
opinions or judgments to the media. CoActive agrees that it will not at any
time, orally or in writing, willfully denigrate, disparage, ridicule or
criticize, or willfully make any derogatory, disparaging or damaging statements
(or induce or encourage others to engage in any such act) regarding Benfield,
including by way of news interviews or the expression of personal views,
opinions or judgments to the media.

                                       2
<PAGE>

         7.       Confidentiality; Return of Corporate Property,
Non-Solicitation. Following the date hereof, Benfield shall continue to be bound
by the provisions of Sections 11 and 12 of the Employment Agreement in
accordance with the terms thereof.

         8.       Acknowledgment. Benfield acknowledges that: (i) he has
carefully read this Agreement in its entirety; (ii) he has been advised by
CoActive to seek the advise of an attorney; (iii) he has had an opportunity to
consider fully the terms of this Agreement; (iv) he has been give 21 days in
which to consider whether to enter into this Agreement, which he has waived; (v)
he fully understands the significance of all the terms and conditions of this
Agreement; (vi) he has had answered to his satisfaction any questions he has
asked with regard to the meaning and significance of any of the provisions of
this Agreement; and (vii) he is signing this Agreement voluntarily and of his
own free will and assents to all the terms and conditions contained herein.

         9.       Governing Law. This Agreement shall be governed in all
respects by the laws of the State of New York without reference to its choice of
law rules.

         10.      Successors and Assigns. Except as otherwise provided herein,
the provisions hereof shall inure to the benefit of, and be binding upon, the
successors, assigns, heirs, executors and administrators of the parties hereto.

         11.      Entire Agreement; Amendment. This Agreement constitutes the
full and entire understanding and agreement between the parties with regard to
the subjects hereof and thereof. Neither this Agreement nor any term hereof may
be amended, waived, discharged or terminated other than by a written instrument
signed by the party to be charged.

         12.      Counterparts. This Agreement may be executed in any number of
counterparts, each of which shall be enforceable against the parties actually
executing such counterparts, and all of which together shall constitute one
instrument.

         13.      Severability. The holding of any provision of this Agreement
to be invalid or unenforceable by a court of competent jurisdiction shall not
affect any other provision of this Agreement, which shall remain in full force
and effect.

         14.      Revocation. Benfield shall have seven days from the date he
signs this Agreement to revoke his release of his rights under ADEA by
delivering a written revocation to CoActive, which action by Benfield shall
revoke his release. If Benfield revokes his release, all of the provisions of
this Agreement shall be void and unenforceable except for Section 1 hereof.

                                       3
<PAGE>

         IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the day and year first above written.

                                       COACTIVE MARKETING GROUP, INC.

                                       By: /s/ ERWIN MEVORAH
                                           -------------------------------------
                                           Name:  Erwin Mevorah
                                           Title: Chief Financial Officer

                                           /s/ JOHN P. BENFIELD
                                           -------------------------------------
                                           John P. Benfield

                                       4

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