Document:

EX-10.13

 Exhibit 10.13 

April 5, 2021 
 James McPherson 

Dear Jim: 
 The purpose of this letter agreement
(this “Agreement”) is to confirm the terms of the remainder of your employment with Olaplex, Inc. (the “Company”) and your separation from the Company, as follows: 

1.    Transition Period and Separation Date. 

(a)    Effective as of the date hereof (the “Transition Date”) through the date on which your employment
terminates (the “Separation Date”), you will continue to be employed by the Company on a full-time basis. Provided that you comply in full with your obligations hereunder, it is expected that the Separation Date will be
August 31, 2021. The period beginning on the Transition Date and concluding on the Separation Date is hereinafter referred to as the “Transition Period”. 

(b)    It is anticipated that you will continue to serve as the Company’s Chief Financial Officer through the date on
which the Company’s 2020 annual financial audit is completed. Following the date you cease to serve as the Company’s Chief Financial Officer (the “CFO Transition Date”), and until the Separation Date, you will be employed
in a senior advisor role, with responsibility for completion of the deliverables set forth in Exhibit A hereto (the “Transition Plan Deliverables”). You will also perform such duties as may be reasonably assigned to you from
time to time by the Company’s Chief Executive Officer or her designee, and assist with the transition of your duties and responsibilities to any Company designees. You will continue to devote your best professional efforts to the Company, and
to abide by all Company policies and procedures as in effect from time to time. 
 (c)    During the Transition Period,
if you meet the performance expectations for your role and complete the Transition Plan Deliverables, you will be eligible for the following: (i) you will continue to receive your base salary, payable at the rate in effect as of the date
hereof, and to participate in all employee benefit plans of the Company in accordance with the terms of those plans; and (ii) you will be eligible to receive payment of your 2020 bonus (prorated based on the portion of 2020 during which you
were employed by the Company) upon completion of the 2020 annual financial audit. 
 (d)    You acknowledge and agree
that, as of the date hereof, all options (whether vested or unvested) to purchase shares of common stock of Penelope Holdings Corp. (“Parent”) granted to you on July 8, 2020 under the Nonqualified Stock Option Award Agreement
(the “Award Agreement”) between you and Parent will terminate and be forfeited, and you waive any rights you may have with respect to such options or under the Award Agreement or the Penelope Holdings Corp. 2020 Omnibus Equity
Incentive Plan (the “Plan”). 

 (e)    Your employment with the Company may be terminated prior to
August 31, 2021 (i) by mutual agreement between you and the Company, (ii) by the Company for Cause (as defined in the Plan), or (iii) if the Company determines, in its sole discretion, that you have not met the performance
expectations expected for your role or have not made reasonable progress toward satisfying the Transition Plan Deliverables (each, a termination for “Performance”). 

2.    Final Salary. You will receive, on or before the
Company’s next regular payday following the Separation Date, pay for all work you performed for the Company through the Separation Date, to the extent not previously paid. You will receive the payments described in this Section 2
regardless of whether or not you sign this Agreement. 
 3.    Severance Benefits. In consideration of your
acceptance of this Agreement and subject to your meeting in full your obligations hereunder, including your obligation to execute a post-employment general release and waiver of claims in the form attached hereto as Exhibit C (the
“Release”), and provided that your employment continues after May 4, 2021, you complete the Transition Plan Deliverables, and your employment is not terminated by the Company for Performance or Cause, the Company will provide
you with the following severance benefits: (i) the Company will make a lump-sum payment to you, in an amount equal to $600,000 plus $50,000 for each month of employment you complete hereunder between the
CFO Transition Date and the Separation Date (prorated for any partial month), with payment made on the Company’s first regular payroll date that is at least five (5) days following the later of the effective date of the Release or the date
it is received by the Company; and (ii) if you are enrolled in the Company’s group medical, dental and/or vision plans on the Separation Date, and you elect to continue your participation and that of your eligible dependents in those plans
for a period of time pursuant to the federal law known as “COBRA” or similar applicable state law (together, “COBRA”), the Company will contribute the monthly amount of $1,334.49 (the “Monthly Premium
Payment”) to your premium costs for such participation until the earlier of (a) the date that is twelve (12) months following the Separation Date and (b) the date that you cease to be eligible for coverage under COBRA or
Company plans. Notwithstanding the foregoing, in the event that the Company’s payment of the Monthly Premium Payment would subject the Company to any tax or penalty under Section 105(h) of the Internal Revenue Code of 1986, as amended, the
Patient Protection and Affordable Care Act, as amended, any regulations or guidance issued thereunder, or any other applicable law, in each case, as determined by the Company, then you and the Company agree to work together in good faith to
restructure such benefit. For the avoidance of doubt, you will not be eligible for the benefits described in this Section 3 if you voluntarily resign your employment with the Company prior to August 31, 2021. 

4.    Acknowledgement of Full Payment and Withholding.  

(a)    You acknowledge and agree that the payments provided under Section 2 of this Agreement are in complete
satisfaction of any and all compensation or benefits due to you from the Company or any of its Affiliates, whether for services provided 

  
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to the Company or any of its Affiliates or otherwise, through the Separation Date and that, except as expressly provided under this Agreement, no further compensation or benefits are owed or will
be provided to you. 
 (b)    All payments made by the Company under this Agreement shall be reduced by any tax or other
amounts required to be withheld by the Company under applicable law and all other lawful deductions authorized by you. 

5.    Status of Employee Benefits, Paid Time Off and Expenses. 

(a)    Except for any right you may have to continue your participation and that of your eligible dependents in the
Company’s group health plans under COBRA, including as set forth in Section 3 above, your participation in all employee benefit plans of the Company will end as of the Separation Date, in accordance with the terms of those plans. You will
not continue to be eligible for paid time off or other similar benefits after the Separation Date. You will receive information about your COBRA continuation rights under separate cover. 

(b)    Within two (2) weeks following the Separation Date, you must submit your final expense reimbursement statement
reflecting all business expenses you incurred through the Separation Date, if any, for which you seek reimbursement, and, in accordance with Company policy, reasonable substantiation and documentation for the same. The Company will reimburse you for
your authorized and documented expenses within thirty (30) days of receiving such statement pursuant to its regular business practice. 

6.    Continuing Obligations, Confidentiality and Non-Disparagement.  

(a)    Subject to Section 8(b) of this Agreement, you acknowledge that you continue to be bound by your obligations
under the Employee Agreement dated as of April 30, 2020 and the Restrictive Covenants Agreement (the “RCA”) by and among you, the Company and Parent made and effective as of July 8, 2020 (collectively, the
“Continuing Obligations”). Notwithstanding the foregoing, the non-competition provision contained in Section 3.1 of the RCA is hereby amended such that it is consistent with Sections
6(b)(1) and (2) below. 
 (b)    In exchange for the benefits provided to you under this Agreement, to which you
would not otherwise be entitled, you also agree as follows: 
 1.    During the six (6)-month period immediately
following the Separation Date (the “Initial Non-Competition Period”), you will not, directly or indirectly, whether as owner, partner, investor, consultant, agent, employee, co-venturer or otherwise, compete with the Company or any of its Affiliates in any geographic area in which the Company or any of its Affiliates does business or is actively planning to do business as of the
Separation Date (the “Restricted Area”), or undertake any planning for any business competitive with the Company or any of its Affiliates in the Restricted Area. 

2.    During the twenty-four (24)-month period immediately 

  
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following the Separation Date (the “Restricted Period”), you will not, directly or indirectly, whether as owner, partner, investor, consultant, agent, employee, co-venturer or otherwise, compete with the Company or any of its Affiliates in the Restricted Area for or on behalf of any of the named competitors set forth on Exhibit B hereto (each, together with any
affiliate or successor, a “Named Competitor”), or undertake for or on behalf of any Named Competitor any planning for any business competitive with the Company or any of its Affiliates in the Restricted Area. 

3.    During the Restricted Period, you will not directly or indirectly (i) solicit or encourage any customer (other
than a retail consumer who is a natural person), vendor, supplier, manufacturer or other business partner (collectively “Business Partners” and each, a “Business Partner”) of the Company or any of its Affiliates to
terminate or diminish its relationship with them; or (ii) seek to persuade any such Business Partner, or any prospective Business Partner of the Company or any of its Affiliates, to conduct with anyone else any business or activity which such
Business Partner or such prospective Business Partner conducts or could conduct with the Company or any of its Affiliates; provided, however, that these restrictions shall apply (y) only with respect to those Persons who are or have been a
Business Partner of the Company or any of its Affiliates at any time within the two (2)-year period immediately preceding the activity restricted by this Section 6(b)(2) or whose business has been solicited on behalf of the Company or any of
the Affiliates by any of their officers, employees or agents within such two (2)-year period, other than by form letter, blanket mailing or published advertisement, and (z) only if you have performed work for such Business Partner during your
employment with the Company or any of its Affiliates or been introduced to, or otherwise had contact with, such Business Partner as a result of your employment or other associations with the Company or any of its Affiliates or have had access to
Confidential Information which would assist in your solicitation of such Business Partner. For purposes of this Agreement, “Confidential Information” means any and all information of the Company or any of its Affiliates (or any of
their predecessors) that is not generally available to the public. Confidential Information also includes any information received by the Company or any of its Affiliates (or any of their predecessors) with any understanding, express or implied,
that it will not be disclosed. Confidential Information does not include information that enters the public domain, other than through your breach of your obligations under this Agreement. 

4.    During the Restricted Period, you will not, directly or indirectly, (i) employ or engage, or solicit for
employment or engagement, any person who was employed by the Company or any of its Affiliates within the twelve (12)-month period immediately preceding the Separation Date, or (ii) solicit or encourage any independent contractor providing
services to the Company or any of its Affiliates to terminate or diminish its relationship with them; provided, however, that the foregoing shall not apply with respect to your (a) soliciting any such person who has not been
employed or engaged by the Company or any of its Affiliates for at least twelve (12) months or (b) causing to be placed any general advertisements in newspapers and/or other media of general circulation (including advertisements posted on
the Internet or social media) that are not targeted specifically at any such person. 
 5.    In signing this
Agreement, you give the Company assurance 

  
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that you have carefully read and considered all the terms and conditions of this Agreement. You agree without reservation that the restraints contained herein are necessary for the reasonable and
proper protection of the Company and its Affiliates, and that each and every one of the restraints is reasonable in respect to subject matter, length of time and geographic area. You further agree that, were you to breach any of the covenants
contained in this Section 6(b), the damage to the Company and its Affiliates would be irreparable. You therefore agree that the Company, in addition, and not as an alternative, to any other remedies available to it (including without limitation
any remedies set forth in the Award Agreement or the Plan), shall be entitled to preliminary and permanent injunctive relief against any breach or threatened breach by you of any such covenants, without having to post bond, together with an award of
its reasonable attorneys’ fees incurred in enforcing its rights hereunder. So that the Company may enjoy the full benefit of the covenants contained herein, you further agree that the Initial
Non-Competition Period and Restricted Period, as applicable, shall be tolled, and shall not run, during the period of any breach by you of any such covenants. You and the Company further agree that, in the
event that any provision of this Agreement is determined by any court of competent jurisdiction to be unenforceable by reason of its being extended over too great a time, too large a geographic area or too great a range of activities, that provision
shall be deemed to be modified to permit its enforcement to the maximum extent permitted by law. It is also agreed that each of the Company’s Affiliates shall have the right to enforce all of your obligations to that Affiliate under this
Agreement. Finally, no claimed breach of this Agreement or other violation of law attributed to the Company or any of its Affiliates, or change in the nature or scope of your employment or other association with the Company or any of its Affiliates,
shall operate to excuse you from the performance of your obligations hereunder. 
 (c)    Subject to Section 8(b)
of this Agreement, you agree that you will not disclose this Agreement or any of its terms or provisions, directly or by implication, except to members of your immediate family and to your legal and tax advisors, and then only on condition that they
agree not to further disclose this Agreement or any of its terms or provisions to others. 
 (d)    Subject to
Section 8(b) of this Agreement, you agree that you will never disparage or criticize any of the Released Parties (as defined below), the Company, its Affiliates, their business, their management or their products or services, and that you will
not otherwise do or say anything that could disrupt the good morale of employees of the Company or any of its Affiliates or harm the interests or reputation of the Company or any of its Affiliates. For purposes of this Agreement,
“Affiliates” means all persons and entities directly or indirectly controlling, controlled by or under common control with the Company, where control may be by management authority, equity interest or otherwise. 

7.    Return of Company Documents and Other Property. In signing this Agreement, you agree that you will return to
the Company, on or before the Separation Date, any and all documents, materials and information (whether in hardcopy, on electronic media or otherwise) related to the business of the Company and its Affiliates (whether present or otherwise), and all
keys, access cards, credit cards, computer hardware and software, telephones and telephone-related equipment and all other property of the Company or any of its Affiliates in your possession or control. Further, you agree that you will not retain
any 

  
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copy or derivation of any documents, materials or information (whether in hardcopy, on electronic media or otherwise) of the Company or any of its Affiliates following the Separation Date.
Recognizing that your employment with the Company will terminate as of the Separation Date, you agree that you will not, following the Separation Date, for any purpose, attempt to access or use any computer or computer network or system of the
Company or any of its Affiliates, including without limitation the electronic mail system. Further, you agree to disclose to the Company, on or before the Separation Date, any and all passwords necessary or desirable to obtain access to, or that
would assist in obtaining access to, all information which you have password-protected on any computer equipment, network or system of the Company or any of its Affiliates. 

8.    General Release and Waiver of Claims. 

(a)    In exchange for the benefits provided to you under this Agreement, to which you would not otherwise be entitled, on
your own behalf and that of your heirs, executors, administrators, beneficiaries, personal representatives and assigns, you agree that this Agreement shall be in complete and final settlement of any and all causes of action, rights and claims,
whether known or unknown, accrued or unaccrued, contingent or otherwise, that you have had in the past, now have, or might now have, against the Company or any of its Affiliates of any nature whatsoever, including but not limited to those in any way
related to, connected with or arising out of your employment, its termination, or your other associations with the Company or any of its Affiliates, under the Award Agreement or the Plan, or pursuant to Title VII of the Civil Rights Act, the
Americans with Disabilities Act, the Age Discrimination in Employment Act, as amended by the Older Workers Benefit Protection Act, the Employee Retirement Income Security Act, the wage and hour, wage payment and fair employment practices laws and
statutes of the state or states in which you have provided services to the Company or any of its Affiliates (each as amended from time to time), and/or any other federal, state or local law, regulation or other requirement (collectively, the
“Claims”), and you hereby release and forever discharge the Company, its Affiliates and all of their respective past, present and future directors, shareholders, officers, members, managers, general and limited partners, employees,
employee benefit plans, administrators, trustees, agents, representatives, predecessors, successors and assigns, and all others connected with any of them, both individually and in their official capacities (collectively, the “Released
Parties”), from, and you hereby waive, any and all such Claims. 
 (b)    Nothing contained in this Agreement
shall be construed to prohibit you from filing a charge with or participating in any investigation or proceeding conducted by the federal Equal Employment Opportunity Commission or a comparable state or local agency, provided, however, that you
hereby agree to waive your right to recover monetary damages or other individual relief in any such charge, investigation or proceeding or any related complaint or lawsuit filed by you or by anyone else on your behalf. Nothing in this Agreement
limits, restricts or in any other way affects your communicating with any governmental agency or entity, or communicating with any official or staff person of a governmental agency or entity, concerning matters relevant to such governmental agency
or entity. 

  
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 (c)    This Agreement, including the general release and waiver of
claims set forth in Section 8(a), creates legally binding obligations and the Company and its Affiliates therefore advise you to consult an attorney before signing this Agreement. In signing this Agreement, you give the Company and its
Affiliates assurance that you have signed it voluntarily and with a full understanding of its terms; that you have had sufficient opportunity of not less than twenty-one (21), before signing this Agreement, to
consider its terms and to consult with an attorney, if you wished to do so, or to consult with any other of those persons to whom reference is made in Section 6(c) above; and that you have not relied on any promises or representations, express
or implied, that are not set forth expressly in this Agreement. 
 (d)    You agree to sign the Release by the later of
seven (7) days following the Separation Date and twenty-one (21) days following the date hereof (and in no event before the Separation Date). You further agree that a signed and unrevoked Release is
an express condition to your receipt and retention of the severance benefits described in Section 3 above. 

9.    Miscellaneous. 

(a)    This Agreement constitutes the entire agreement between you and the Company and supersedes all prior and
contemporaneous communications, agreements and understandings, whether written or oral, with respect to your employment, its termination and all related matters, excluding only the Continuing Obligations, which shall remain in full force and effect
in accordance with their terms, as amended herein. 
 (b)    This Agreement may not be modified or amended, and no
breach shall be deemed to be waived, unless agreed to in writing by you and the Chief Executive Officer of the Company or her expressly authorized designee. The captions and headings in this Agreement are for convenience only, and in no way define
or describe the scope or content of any provision of this Agreement. 
 (c)    The obligation of the Company to provide
benefits to you or on your behalf under this Agreement, and your right to retain the same, is expressly conditioned upon your continued full performance of your obligations under this Agreement and of the Continuing Obligations. 

(d)    This is a New York contract and shall be governed and construed in accordance with the laws of the State of New
York, without regard to any conflict of laws principles that would result in the application of the laws of another jurisdiction. You agree to submit to the exclusive jurisdiction of the courts of and in the State of New York in connection with any
dispute arising out of this Agreement. 

  
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 If the terms of this Agreement are acceptable to you, please sign, date and return it to me
on or before April 16, 2021. You acknowledge that you have had at least twenty-one (21) days to consider the terms of this Agreement since you received it substantially in its final form on
March 26, 2021, and you and the Company agree that the changes made to the March 26, 2021 version of this Agreement will not restart the twenty-one (21) day period. You may revoke this Agreement
at any time during the seven (7)-day period immediately following the date of your signing by notifying me in writing of your revocation within that period, and this Agreement shall not become effective or
enforceable until that seven (7)-day revocation period has expired. If you do not revoke this Agreement, then, on the eighth (8th) day following the date that you signed it, this Agreement shall take effect as
a legally binding agreement between you and the Company on the basis set forth above. The enclosed copy of this letter, which you should also sign and date, is for your records. 

 

			
	Sincerely,
	
	OLAPLEX, INC.
		
	By:	 	    /s/ JuE Wong                            
		 	 Name: JuE Wong
		 	 Title: Chief Executive Officer

  

			
	Accepted and agreed:
		
	Signature:	 	     /s/ Jim MacPherson

		 	 James MacPherson

			
		
	Date:	 	     April 5, 2021

  
 -9-EX-10.14

 Exhibit 10.14 

MEMORANDUM 
 From:    [_______] 

To:    [_______] 

Date:    September [_], 2021 

Re:    Conversion of Option Awards 
 On
September [•], 2021, the board of directors (the “Board”) of Penelope Holdings Corp., a Delaware corporation, (“Holdings Corp.”) and the Compensation Committee of Penelope Group Holdings GP, LLC
(“Holdings GP”) took certain actions with respect to each outstanding option to purchase common stock of Holdings Corp. as part of a reorganization (the “Reorganization”) in advance of our initial public offering
(“Initial Public Offering”) in which all of equityholders of Penelope Group Holdings, L.P. (“Penelope Group Holdings”), the indirect parent of Holdings Corp., exchanged their partnership interests for shares of
common stock, par value $0.001 per share, of Olaplex Holdings, Inc., a recently formed Delaware corporation, (“Olaplex Holdings”), which became the indirect parent of Holdings Corp. In connection with the Reorganization: 

 

	 	•	 	 each outstanding vested option to purchase shares of common stock of Holdings Corp. was converted into a vested
option to purchase [    ] shares of common stock of Olaplex Holdings, which amount was based on the ratio at which Class A common units of Penelope Group Holdings were exchanged for shares of common stock of Olaplex Holdings
(the “Conversion Ratio”), with a corresponding adjustment to the exercise price that preserves the option’s spread value; 

  

	 	•	 	 each outstanding unvested time-based option to purchase shares of common stock of Holdings Corp. was converted
into an unvested time-based option to purchase [    ]    shares of common stock of Olaplex Holdings, which amount was based on the Conversion Ratio, with a corresponding adjustment to the exercise price that
preserves the option’s spread value and the same time-based vesting schedule that applied to the option prior to the conversion; and 

  

	 	•	 	 each outstanding unvested performance-based option to purchase shares of common stock of Holdings Corp. that
would vest if the Advent investment funds were to sell for cash their shares of common stock of Olaplex Holdings (after giving effect to the Reorganization) at a per share price equal to the Initial Public Offering price was converted into an
unvested option to purchase [    ]    shares of common stock of Olaplex Holdings, which amount was based on the Conversion Ratio, with a corresponding adjustment to the exercise price that preserves the
option’s spread value, that will be eligible to vest in equal installments on each of the first three anniversaries of the Initial Public Offering, subject to the option holder’s continued service through each vesting date; and each
outstanding performance-based option to purchase shares of common stock of Holdings Corp. that would not vest if the Advent investment funds were to sell for cash their shares of common stock of Olaplex Holdings (after giving effect to the
Reorganization) at a per share price equal to the Initial Public Offering price was forfeited. 

 The foregoing actions were effected
automatically as a result of the Reorganization and without any action on the part of the respective optionholders pursuant to Section 11.1 of the Company’s 2020 Omnibus Equity Incentive Plan. 

This means that, for example, if you held unvested time-based options to purchase 100.000 shares of Holdings Corp. at an exercise price of $510.35, you now
hold unvested time-based options to purchase [ ] shares of Olaplex Holdings at an exercise price of $[                ]. The specific adjustments to each option award
you hold are set forth on Exhibit A. All of the other terms and conditions of your stock options, including the vesting schedule (except as provided above) and the expiration date, will remain the same and are not affected by the changes
described herein. 
 If you have any questions, please call me at _________ or contact me by email at ____________. 

Sincerely, 
  

 
 [Name] 

[Title] 

 EXHIBIT A 

Options 
  

																	
	 Date of Grant
	 	Original
Number of
Options	 	 	Original Exercise
Price ($)	 	 	Adjusted Number
of Options	 	 	Adjusted Exercise
Price ($)	 
		 				 	$	 	 	 				 	$

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