Document:

<PAGE>   1
                                  EXHIBIT 10.22

                                    GUARANTY

         GUARANTY (this "Guaranty") made and entered into as of February 11,
2000 by CoActive Marketing Group, Inc., (formerly known as Inmark Enterprises,
Inc.), a Delaware corporation (the "Guarantor"), in favor of PNC Bank, National
Association, a national banking association, ("Lender").

                              PRELIMINARY STATEMENT

         Pursuant to the Loan Agreement dated as of March 31, 1998, and as
amended on December 29, 1998, January 14, 1999, June 29, 1999, November 19, 1999
and the date hereof, by and among Guarantor, U.S. Concepts, Inc., a Delaware
corporation ("USC"), Inmark Services, Inc., a Delaware corporation ("Services"),
Optimum Group, Inc., an Ohio corporation (formerly OG Acquisition Corp.) ("New
OGI") and together with Services and USC, the "Borrower") and Lender (as
amended, supplemented or otherwise modified from time to time, the "Loan
Agreement") (Guarantor, USC, Services and New OGI are collectively referred to
herein as the "Inmark Group"), Lender has agreed to waive the non-compliance of
Borrower with the December 31, 1999 Minimum EBITDA requirement under Section 6.1
of the Loan Agreement (the "Waiver") on the terms and subject to the conditions
set forth therein.

         The Guarantor owns 100 percent of the issued and outstanding equity
securities of USC and 100 percent of the issued and outstanding securities of
Services. Services in turn owns 100 percent of the issued and outstanding equity
securities of New OGI. The Waiver will be of substantial benefit to the
Guarantor, as Lender will not pursue any available remedies in light of the
Borrower's default. The Waiver is conditioned upon, among other things, the
execution and delivery by the Guarantor of this Guaranty.

                                   AGREEMENT:

1. Definitions. Unless otherwise defined herein or unless the context otherwise
requires, all capitalized words and terms used herein shall have the respective
meanings and be construed herein as such words and terms are defined or
construed in the Loan Agreement.

2. Guaranty.

         (a) The Guarantor hereby absolutely, unconditionally and irrevocably
guarantees to Lender the prompt and full payment and other performance of all of
the Obligations of Borrower (the "Relevant Obligations") when each of such
Relevant Obligations is due (whether at a specific due date, at the stated
maturity, by acceleration or otherwise). The Guarantor further agrees to pay any
and all reasonable costs and expenses (including, reasonable attorney's fees and
expenses) which may be paid or incurred by Lender in enforcing any of its rights
under this
<PAGE>   2
Guaranty. The agreements and other obligations of the Guarantor under this
Guaranty (i) shall be absolute, unconditional and irrevocable, irrespective (by
way of example only) of the validity, legality or enforceability of any Loan
Document, in whole or in part, or of the existence, value or condition of any of
the Collateral, and (ii) shall be continuing and remain in full force and effect
until the indefeasible payment in full and other full performance of all of the
Relevant Obligations and the full payment and other performance of the
Guarantor's other obligations contained in this Guaranty.

         (b) Without limiting the other provisions of this section 2, the
agreements and other obligations of the Guarantor under this Guaranty shall not
be affected, modified or in any other manner impaired upon the happening, in
whole or in part, of any event or circumstance which could otherwise constitute
a legal or equitable discharge or defense in whole or in part of Borrower and/or
the Guarantor (other than full payment and performance of all of the Relevant
Obligations and full payment and performance of the Guarantor's other
obligations under the Loan Documents), whether or not any one or more such
events or circumstances occur at one or more times and/or from time to time, and
whether or not with notice to, or the consent of, the Guarantor. The Guarantor
hereby absolutely, unconditionally and irrevocably consents to (without, by way
of example only, any reservation of rights on behalf of the Guarantor and
without requirement for notice to or further assent by the Guarantor, all of
which the guarantor hereby waives), and agrees that the Guarantor's obligations
hereunder shall be absolute and unconditional irrespective of, each and all of
the actions and omissions contemplated by the provisions of this section 2(b),
including, any one or more of the following:

                  (i) the compromise, surrender, settlement, acceleration,
         rescission of acceleration, release or termination of any or all of the
         Relevant Obligations;

                  (ii) the modification, amendment, acceleration, compromise,
         renewal, extension or other supplementation of (including, the
         termination of any aspect of) the Relevant Obligations or any provision
         of any Loan Document (whether material or otherwise);

                  (iii) any failure, omission, delay or lack of diligence on the
         part of Lender to enforce, assert or exercise any right, power or
         remedy conferred on Lender in any Loan Document, including, any failure
         by Lender to preserve any or all of its rights with respect to any
         Collateral or other security securing the Relevant Obligations
         (including, the actions and omissions referred to in section 2(b)(v) of
         this Guaranty) or otherwise, or any other act or acts on the part of
         Lender;

                  (iv) the release or discharge of the Guarantor from the
         performance or observance of all or a portion of the Relevant
         Obligations or any other agreement, covenant or other obligation
         contained in any Loan Document or by operation of law;

                  (v) failure to perfect or continue the perfection of its
         security interest or any other Lien with respect to, or to protect,
         secure or insure, in whole or in part, any of the Collateral or other
         security now existing or hereafter obtained in respect of the Relevant
         Obligations;

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<PAGE>   3
                  (vi) any sale, pledge, surrender, release, waiver, alteration,
         exchange, or change in any Collateral or other security now existing or
         hereafter obtained in respect of the Relevant Obligations;

                  (vii) the failure to give notice to the Guarantor of the
         occurrence of a default or an Event of Default under any Loan Document;

                  (viii) any failure of title with respect to the interests of
         any member of the Inmark Group in respect of any Collateral or other
         security now existing or hereafter obtained in respect of the
         Obligations;

                  (ix) the waiver or release by Lender of the payment,
         performance or observance of any or all of the Guarantor's or
         Borrower's covenants, agreements or other obligations contained in any
         Loan Document;

                  (x) rescission of any demand made by Lender for payment of any
         of the Relevant Obligations and the continuation of any Relevant
         Obligations; and

                  (xi) (A) Any member of the Inmark Group shall have applied for
         or consented to the appointment of a custodian, receiver or trustee, or
         shall permit or consent to a liquidation of all or a substantial part
         of any of their respective assets or properties; (B) a custodian,
         receiver, trustee or liquidator for any member of the Inmark Group or
         any of their respective assets or properties shall have been appointed
         with or without consent of such Person; (C) any member of the Inmark
         Group (1) is generally not paying its debts as they become due, (2) has
         made a general assignment for the benefit of creditors, (3) has filed a
         voluntary petition in bankruptcy, (4) has filed a petition or an answer
         seeking reorganization or an arrangement with creditors or seeking to
         take advantage of any insolvency law or to reorganize, (5) has filed an
         answer admitting the material allegations of a petition in any
         bankruptcy, reorganization or insolvency proceeding, or (6) has taken
         any action for the purpose of effecting any of the foregoing; (D) a
         petition in bankruptcy shall have been filed against any member of the
         Inmark Group; (E) an order for relief for the benefit of, or with
         respect to, any member of the Inmark Group has been entered under the
         Federal Bankruptcy Code; (F) an order, judgment or decree shall have
         been entered, without the application, approval or consent of any
         member of the Inmark Group, by any court of competent jurisdiction
         approving a petition seeking reorganization of any member of the Inmark
         Group and appointing a receiver, trustee, custodian or liquidator of
         any member of the Inmark Group or a substantial part of its assets and
         properties; or (G) any member of the Inmark Group shall have suspended
         the transaction of its usual business.

         (c) No payment or payments made by any member of the Inmark Group or
any other Person or received or collected by Lender from any member of the
Inmark Group or any other Person by virtue of any action or proceeding or any
set-off or appropriation or application at any time or from time to time in
reduction of or in payment of the Relevant Obligations shall be deemed to
modify, reduce, release or otherwise affect the liability of the Guarantor
hereunder, except to the extent that such payment or payments constitute
indefeasible payment of the

                                      -3-
<PAGE>   4
amount thereof to Lender. The Guarantor shall, notwithstanding any such payment
or payments, remain liable for the Relevant Obligations (to the extent not
indefeasibly paid by any member of the Inmark Group) until the date the Relevant
Obligations have been indefeasibly paid and otherwise performed in full.

         (d) The Guarantor agrees that whenever, at any time, or from time to
time, it shall make any payment to Lender on account of its liability hereunder,
it will notify Lender in writing that such payment is made under this Guaranty
for such purpose.

         (e) The Guarantor waives and agrees not to assert any duty on the part
of Lender to disclose to the Guarantor any facts that Lender may now or
hereafter know about Borrower, regardless of whether Lender (i) has reason to
believe that any such facts materially increase the risk beyond that which the
Guarantor intends to assume, (ii) has reason to believe that such facts are
unknown to the Guarantor or (iii) has reasonable opportunity to communicate such
facts to the Guarantor. The Guarantor hereby agrees that it is fully responsible
for being and keeping informed of the condition (financial or otherwise) of
Borrower and of all circumstances bearing on the risk of the failure of Borrower
to perform its obligations under any Loan Document.

         (f) The Guarantor agrees that, notwithstanding any stay, injunction or
other prohibition preventing acceleration of all or any portion of the Relevant
Obligations, such Relevant Obligations (whether or not then due and payable by
Borrower) may, at the election of Lender following the occurrence of an Event of
Default, forthwith become due and payable by the Guarantor for purposes of this
Guaranty.

         (g) The Guarantor hereby waives any and all notice of the creation,
renewal, extension or accrual of any of the Relevant Obligations and notice of
or proof of reliance by Lender upon this Guaranty or acceptance of this
Guaranty, and the Relevant Obligations, and any of them shall conclusively be
deemed to have been created, contracted or incurred in reliance upon this
Guaranty, and all dealings between Borrower or the Guarantor, on the one hand,
and Lender, on the other, shall likewise be conclusively presumed to have been
had or consummated in reliance upon this Guaranty.

         (h) The Guarantor hereby waives diligence, presentment, protest, demand
for payment and notice of default or nonpayment to or upon Borrower and the
Guarantor with respect to the Relevant Obligations. Without limiting the other
provisions of this section 2, this Guaranty shall be construed as a continuing,
absolute and unconditional guarantee of payment and performance without regard
to the validity, regularity or enforceability of any of the Relevant Obligations
or any other collateral security therefor or guarantee thereof or right of
offset with respect thereto at any time or from time to time held by Lender and
without regard to any defense, set-off or counterclaim which may at any time be
available to or be asserted by any member of the Inmark Group against Lender
(other than payment or performance in full of the Relevant Obligations), or by
any other circumstance whatsoever (with or without notice to or knowledge of the
Guarantor) which constitutes, or might be construed to constitute, an equitable
or legal discharge of the Relevant Obligations or the other obligations of the
Guarantor under the Loan Documents, in bankruptcy or in any other instance, and
the obligations and liabilities of the Guarantor hereunder shall not be
conditioned or contingent upon the pursuit by Lender or any other Person

                                      -4-
<PAGE>   5
at any time of any right or remedy against Borrower, the Guarantor or any other
Person which may be or become liable in respect of all or any part of the
Relevant Obligations or against any collateral security therefor or guarantee of
or right of offset with respect thereto. This Guaranty shall remain in full
force and effect and be binding in accordance with and to the extent of its
terms upon the Guarantor and the administrators, executors, heirs, successors
and permitted assigns of the Guarantor, until the date all of the Relevant
Obligations shall have been satisfied by the indefeasible payment in full and
other performance.

         (i) Notwithstanding anything to the contrary contained herein, this
Guaranty shall continue to be effective or be reinstated, as the case may be, if
at any time any payment or performance of any of the Relevant Obligations
(whether by Borrower, the Guarantor or any other Person) or any of the
obligations of the Guarantor contained in this Guaranty is rescinded or, in the
case of payments, must otherwise be returned for any reason, including, without
limitation, the insolvency, bankruptcy or reorganization of Borrower or the
Guarantor or otherwise, all as though such payment had not been made.

3. Obligation Unconditional. Without limiting the provisions of section 2, (i)
no acts of commission or omission of any kind at any time on the part of Lender
(or its successors, assigns or transferees) with respect to any matter
whatsoever, shall in any way impair the rights of Lender to enforce this
Guaranty against the Guarantor, and (ii) no defense, right of set-off,
counterclaim, or any other similar matter of any kind or nature which the
Guarantor or Borrower has or may have against Lender shall be asserted as a
defense to the performance of this Guaranty.

4. Direct Obligation. Lender shall, in its sole discretion, have the right to
proceed first directly against the Guarantor under this Guaranty without
proceeding against Borrower and without exhausting any other rights or remedies
which it may have, including, without resorting to any other collateral or other
security held by lender. This Guaranty is a guarantee of payment and performance
and not merely of collection.

5. Subordination. The Guarantor hereby waives any and all rights which it may
acquire (a) to be subrogated to any of the rights of Lender against Borrower or
(b) to seek contribution or reimbursement from Borrower in respect of payments
made by the Guarantor, in each case prior to satisfaction in full of the
Relevant Obligations. The Guarantor hereby agrees that upon the occurrence and
during the continuance of an Event of Default, any and all of its rights and
claims against Borrower or any of Borrower's properties or revenues, however
arising, shall be subordinate and subject in right of payment to the prior
payment and satisfaction in full of all of the Relevant Obligations. If any
amount shall be paid to the Guarantor on account of such subrogation rights at
any time when all the Relevant Obligations shall not have been indefeasibly paid
in full, such amount shall be held in trust for the benefit of Lender and shall
forthwith be paid to Lender to be credited and applied to the Relevant
Obligations, whether matured or unmatured, in accordance with the terms of the
Loan Documents.

6. Benefit of and Enforcement by Lender. This Guaranty is made by the Guarantor
in favor of Lender for the benefit of Lender and its successors, assigns and
transferees, each of which shall

                                      -5-
<PAGE>   6
be entitled to enforce performance and observance of this Guaranty to the same
extent Lender is entitled to do so.

7. Continuing Guaranty; Reinstatement of Guaranty. This Guaranty is a continuing
agreement and shall remain in full force and effect until the indefeasible
payment in full and other performance in full of the Relevant Obligations and
full performance of the Guarantor's other agreements contained in the Loan
Documents, including, all amounts payable under the Loan Documents by the
Guarantor. If any payment to Lender by the Guarantor is held to constitute a
preference or a voidable transfer under applicable state or federal laws, or if
for any other reason Lender is required to refund any one or more such payments
to the payor thereof or to pay the amount thereof to any other Person, such
payment to Lender shall not constitute a release of the Guarantor from any
liability hereunder, and the Guarantor agrees to pay such amount to Lender on
demand and agrees and acknowledges that this Guaranty shall continue to be
effective or shall be reinstated, as the case may be, to the extent of any such
payment or payments.

8.  Miscellaneous.

         (a) Entire Agreement. This Guaranty together with the other Loan
Documents constitute the entire agreement among the parties with respect to
their subject matter, and supersedes all prior and contemporaneous agreements,
understandings, inducements or conditions among the respective parties, whether
express or implied, oral or written.

         (b) Certain Applicable Loan Agreement Provisions. Without limiting the
generality or specificity of anything in the Loan Agreement, for the avoidance
of doubt, the provisions of sections 8, 11.1 (except the first sentence
thereof), 11.2, 11.3, 11.4, 11.5, 11.8 and 11.10 and Exhibit A of the Loan
Agreement apply to this Guaranty.

         IN WITNESS WHEREOF, the Guarantor, intending to be legally bound
hereby, has executed and delivered this Guaranty as of the date and year first
above written.

                                               CoACTIVE MARKETING GROUP, INC.

                                               By: /s/ Donald A. Bernard
                                                  ------------------------------
                                                    Donald A. Bernard
                                                    Executive V.P. and CFO

                                      -6-<PAGE>   1
                                  EXHIBIT 10.23

                        SIXTH AMENDMENT TO LOAN DOCUMENTS

         THIS SIXTH AMENDMENT TO LOAN DOCUMENTS (THE "AMENDMENT"), is entered
into on the Closing Date, as defined in paragraph 31 below, among PNC BANK,
NATIONAL ASSOCIATION, a national banking association, having an address at 2
Tower Center, East Brunswick, New Jersey 08816 (the "Lender"); COACTIVE
MARKETING GROUP, INC., (formerly known as Inmark Enterprises, Inc.
("Enterprises")), a Delaware corporation ("CoActive"); U.S. CONCEPTS, INC., a
Delaware Corporation ("USC"); INMARK SERVICES, INC., a Delaware corporation
("Services"), and OPTIMUM GROUP, INC., an Ohio corporation (formerly, OG
Acquisition Corp.) ("New OGI" and together with Services and USC, the
"Borrower"). CoActive, USC, Services, and New OGI are collectively referred to
herein as the "Inmark Group".

                                   WITNESSETH:

         WHEREAS, Lender is the holder of a certain Term Note dated March 31,
1998 made by Services and New OGI in the principal amount of $5,000,000 ("Term
Note"); and

         WHEREAS, on December 29, 1998, the Term Note was amended and restated
to include USC as an obligor on the Term Note (the "Amended Term Note"); and

         WHEREAS, on February 11, 2000, the Term Note was further amended and
restated (the "Second Amended Term Note"); and

         WHEREAS, Lender is the holder of a certain Revolving Note dated March
31, 1998 made by Services and New OGI in the principal amount of $5,000,000
("Revolving Note"); and

         WHEREAS, on December 29, 1998, the Revolving Note was amended and
restated to include USC as an obligor on the Revolving Note (the "Amended and
Restated Revolving Note"); and

         WHEREAS, on January 14, 1999, the Revolving Note was again amended and
restated to reflect an increase in principal amount to $7,000,000 (the "Second
Amended and Restated Revolving Note"); and

         WHEREAS, on June 29, 1999, the Revolving Note was again amended and
restated to reflect a decrease in the principal amount to $5,000,000 (the "Third
Amended Revolving Note"); and

         WHEREAS, on February 11, 2000, the Revolving Note was further amended
and restated (the "Forth Amended Revolving Note"); and

         WHEREAS, Lender, Enterprises, Services and New OGI entered into a Loan
Agreement dated as of March 31, 1998 ((i) as amended by a First Amendment to
Loan Documents dated as of December 29, 1998 to which USC became a party, (ii)
as amended by a Second Amendment to Loan Documents dated as of January 14, 1999,
(iii) as amended by Third Amendment to Loan
<PAGE>   2
Documents dated as of June 30, 1999, (iv) as amended by a Fourth Amendment to
Loan Documents dated as of November 19, 1999, and (v) as amended by the Fifth
Amendment to Loan Documents dated as of February 11, 2000) (the "Loan
Agreement"); and

         WHEREAS, the Fourth Amended Revolving Note and the Second Amended Term
Note are secured as provided in the Loan Agreement and by such other documents
as have been executed to effectuate the terms of the Loan Agreement, which
documents include, but are not limited to a Security Agreement, Guaranty of
Enterprises, and a Pledge Agreement (all such documents collectively referred to
as the "Loan Documents"); and

         WHEREAS, the Borrower has requested that Lender waive the
non-compliance of the Inmark Group with the following requirements: (1) the
March 31, 2000 Minimum EBITDA requirement under Section 6.1 of the Loan
Agreement, (2) the March 31, 2000 Maximum Senior Debt Leverage Ratio requirement
under Section 6.2 of the Loan Agreement, (3) the March 31, 2000 Fixed Charge
Ratio requirement under Section 6.3 of the Loan Agreement, and (4) the Capital
Expenditures requirement under Section 6.4 of the Loan Agreement (collectively,
the "Waivers"); and

         WHEREAS, Lender agrees to the Waivers upon the condition that each
member of the Inmark Group execute this Amendment, and contemporaneously
herewith, Borrower executes a Third Amended and Restated Term Note and a Fifth
Amended and Restated Revolving Note;

         NOW THEREFORE, for and in consideration of the premises (which are
deemed herein contained) and other good and valuable consideration, the receipt
and adequacy of which are hereby acknowledged, the parties agree as follows:

1.       RECITALS INCORPORATED.

         The Recitals set forth above are true and correct and are hereby
incorporated into this Amendment as if set forth at length herein.

2.       DEFINITIONS.

         Capitalized terms used in this Amendment shall have the same meanings
given them in the Loan Agreement, unless otherwise defined herein.

3.       PRINCIPAL AMOUNTS OUTSTANDING.

         The Borrower acknowledges that:

(a)      the outstanding principal balance due from the Borrower under the
         Second Amended Term Note is, as of May 31, 2000, equal to the sum of
         $1,910,000, together with unpaid interest; and

(b)      the outstanding principal balance due from the Borrower under the
         Fourth Amended Revolving Note is, as of May 31, 2000, equal to the sum
         of $5,000,000, together with unpaid interest.

The Borrower hereby represents, warrants and confirms that there are no set-off
rights, claims or causes of action of any nature whatsoever which the Borrower
has or may assert against the Lender under the Second Amended Term Note, Fourth
Amended Revolving Note or any of the other Loan Documents.

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<PAGE>   3
4.       WAIVERS.

         Lender hereby grants a waiver of the Inmark Group's non-compliance with
Sections 6.1, 6.2, 6.3 and 6.4 of the Loan Agreement, as modified in the Fourth
Amendment to Loan Documents, solely with respect to the quarter ended March 31,
2000, and Lender grants a waiver of the Event of Default that would otherwise
result from a violation of those Sections by reason of such non-compliance.

5.       MINIMUM EBITDA.

         Anything in the Loan Documents notwithstanding, Section 6.1of the Loan
Agreement is amended to replace the Minimum EBITDA requirements corresponding to
the following dates (and only the following dates) with the quarterly EBITDA
requirements set forth below, which requirements shall be measured on a
quarterly basis, not on a rolling four quarter basis:

<TABLE>
<CAPTION>
         Quarter Ended                                        Minimum EBITDA
<S>                                                           <C>
         June 30, 2000                                        $  700,000
         September 30, 2000                                   $1,000,000
         December 30, 2000                                    $1,000,000
         March 31, 2001                                       $1,000,000
</TABLE>

6.       MAXIMUM SENIOR DEBT LEVERAGE RATIO.

         Anything in the Loan Documents notwithstanding, Section 6.2 of the Loan
Agreement is amended to replace the Maximum Senior Debt Leverage Ratio
requirements corresponding to the following dates (and only the following dates)
with the quarterly ratio requirements set forth below, which requirements shall
be measured on a quarterly basis, not on a rolling four quarter basis:

<TABLE>
<CAPTION>
         Quarter Ended                      Maximum Senior Debt Leverage Ratio
<S>                                         <C>
         June 30, 2000                      9.5:1
         September 30, 2000                 6.75:1
         December 30, 2000                  3:1
         March 31, 2001                     2.8:1
</TABLE>

7.       FIXED CHARGE COVERAGE RATIO.

         Anything in the Loan Documents notwithstanding, Section 6.3 of the Loan
Agreement is amended to replace the Fixed Charge Coverage Ratio requirements
corresponding to the following dates (and only the following dates) with the
quarterly ratio requirements set forth below, which requirements shall be
measured on a quarterly basis, not on a rolling four quarter basis:

<TABLE>
<CAPTION>
         Quarter Ended                               Fixed Charge Coverage Ratio
<S>                                                  <C>
         June 30, 2000                               .67:1
         September 30, 2000                          .87:1
         December 30, 2000                           1.2:1
</TABLE>

                                      -3-
<PAGE>   4

<TABLE>
<S>                                                  <C>
         March 31, 2001                              1.25:1
</TABLE>

8.       INTEREST RATE PROVISIONS.

         Anything in the Loan Documents notwithstanding, Sections 1.3 of the
Loan Agreement is amended to provide that, henceforth, all outstanding principal
amounts on the Second Amended Term Note and the Fourth Amended Revolving Note
(the "Notes") shall bear interest at a rate per annum equal to three percent
(3%) above Lender's Prime Rate, in effect from time to time (the "Base Rate").

         Contemporaneously herewith, the Borrower shall execute a Third Amended
and Restated Term Note and a Fifth Amended and Restated Revolving Note further
memorializing, inter alia, the interest rate provisions.

9.       REPRESENTATION REGARDING EVENTS OF DEFAULT.

         The execution of this Amendment and the consummation of the transaction
contemplated in this Amendment is not, and shall not be deemed to constitute, a
waiver, forbearance or cure of any default arising prior or subsequent to the
date of this Amendment, other than the default under sections 6.1, 6.2 and 6.3
of the Loan Agreement that are the subject of the Waivers. The Borrower
represents that there exists no Events of Default other than the defaults that
have been disclosed to the Lender and are the subject of the Waivers. The
Borrower agrees that no delay on the part of Lender in exercising any power or
right shall operate as a waiver or forbearance of any such power or right or
preclude the further exercise of any other power or right. The remedies herein
are cumulative and not exclusive of any remedies provided by law. Any notice to
or demand given under the terms of this Amendment shall not entitle the Borrower
to further notice or demand under any other Loan Document.

10.      RELEASE OF LENDER.

         As additional consideration for the Waivers set forth herein, Borrower
hereby remises, releases, waives and forever discharges Lender and its
predecessors, successors and assigns, its parents, subsidiaries, officers,
directors, members, shareholders, agents, employees, representatives, attorneys
and any affiliated companies, their parents, subsidiaries, officers, directors,
shareholders, agents, employees, representatives and attorneys (collectively,
the "Released Parties") from any and all claims, demands, damages, actions or
causes of action whatsoever, known or unknown, from the beginning of time
through the date of this Amendment, related to the Loan Documents or the
administration of any of the above.

11.      NO LEGAL RESTRAINT.

         The Borrower represents that no (i) litigation, investigation or other
proceeding of or before any Governmental Authority is pending or, to the best of
knowledge of each member of the Inmark Group, threatened against any member of
the Inmark Group or any of its properties or revenues that could have a Material
Adverse Effect or (ii) injunction, writ, restraining order or any order of any
nature has been issued by any Governmental Authority directing that the
transactions provided for in this Amendment not be consummated as therein
provided.

12.      CONDITION SUBSEQUENT.

         This Amendment shall become automatically void and of no force and
effect if on or prior to June 23, 2000 Lender shall not have received a
certificate from the Secretary or an Assistant Secretary of each member of the
Inmark Group, dated the Closing Date, certifying (as applicable) that (i)
attached to each such certificate is a true, complete and correct copy of the

                                      -4-
<PAGE>   5
resolutions of the Board of Directors of such member of the Inmark Group
authorizing among other things the execution, delivery and performance of this
Amendment, and (ii) such resolutions have not been amended, modified, revoked or
rescinded since the dates on which they were adopted, and (iii) the incumbency
and signature of each officer signing this Amendment and any other certificate
or other document to be delivered pursuant hereto (and another officer of such
member of the Inmark Group shall certify as to the incumbency of such Secretary
or Assistant Secretary).

13.      CONTINUED VALIDITY OF ORIGINAL LOAN DOCUMENTATION.

         Except as otherwise provided herein, the Loan Documents and all other
documents executed in connection therewith, shall continue unchanged in full
force and effect, in accordance with their respective terms, and the parties
hereto hereby expressly confirm and reaffirm all of their respective
liabilities, obligations, representations, warranties, duties and
responsibilities under and pursuant to said Loan Documents.

14.      AMENDMENT CONTROLS.

         In the event of a conflict between the terms and conditions of this
Amendment and the terms and conditions of any of the Loan Documents, the terms
and conditions of this Amendment shall control.

15.      INDEMNIFICATION.

         (a) The Borrower hereby indemnifies and agrees to protect, defend and
hold harmless the Lender, any entity which "controls" the Lender within the
meaning of Section 15 of the Securities Act of 1933, as amended, or is under
common control with the Lender, and any member, officer, director, official,
agent, employee or attorney of the Lender, and their respective heirs,
administrators, executors, successors and assigns (collectively, the
"Indemnified Parties"), from and against any and all losses, damages, expenses
or liabilities of any kind or nature and from any suits, claims or demands,
including reasonable attorneys' fees incurred defending such claim, suffered by
any of them and caused by, relating to, arising out of, resulting from, or in
any way connected with the Loan Documents, this Amendment or the transactions
contemplated therein or herein including, without limitation: (i) any untrue
statement of a material fact contained in information submitted to Lender by the
Borrower or the omission of any material fact necessary to be stated therein in
order to make such statement not misleading or incomplete; and (ii) the failure
of the Borrower to perform any obligations herein required to be performed by
the Borrower, except that the Borrower shall not be required to indemnify the
Lender for their gross negligence or willful misconduct. In case any action
shall be brought against Lender or any other Indemnified Party in respect to
which indemnity may be sought against the Borrower, Lender shall promptly notify
the Borrower and the Borrower shall assume the defense thereof, and the payment
of all costs and expenses. Lender may select and employ counsel, provided that
the Borrower shall pay all of such counsel's fees, expenses and disbursements
and the Borrower shall indemnify Lender for any loss associated with or
resulting from such representation. The failure of Lender to so notify the
Borrower shall not relieve the Borrower of any liability they may have under the
foregoing indemnification provisions or from any liability which they may
otherwise have to Lender or any of the other Indemnified Parties, except to the
extent such failure to notify results in unreasonable prejudice to the Borrower.
Lender shall not be liable for any settlement of any such action effected
without their written consent, but if settled with the Borrower's consent, or if
there be a final judgment for the

                                      -5-
<PAGE>   6
claimant in any such action, the Borrower agrees to indemnify and save harmless
Lender from and against any loss or liability by reason of such settlement or
judgment.

         (b) The provisions of this Section shall survive the term of this
Amendment and the repayment or other satisfaction of the Notes.

16.      PAYMENT OF FEES AND EXPENSES.

         Borrower shall pay to Lender, simultaneously with the execution and
delivery of this Amendment, a waiver fee of sixty-nine thousand dollars
($69,000).

         Borrower shall pay for all reasonable costs and expenses, including
attorneys fees, incurred by Lender in connection with the negotiation,
preparation and execution of this Amendment.

17.      NO NOVATION.

         It is the intention of the parties hereto that this Amendment shall not
constitute a novation and shall in no way adversely affect or impair the lien
priority of any of the Loan Documents.

18.      SURVIVAL PROVISIONS.

         The covenants, representations and obligations contained in this
Amendment shall survive the execution of all transactions contemplated by this
Amendment, and this Amendment shall bind and benefit the parties hereto and
their respective heirs, executors, administrators, personal representatives,
successors and assigns.

19.      ENTIRE AGREEMENT.

(a) This Amendment and the Loan Documents contain all of the covenants,
representations, warranties and agreements between the parties with respect to
the subject matters contained herein, and supercedes all prior agreements and
understandings, both written and oral, between the parties with respect to the
subject matter hereof. The parties to this Amendment acknowledge that all the
terms of this Amendment were negotiated at arm's length and after adequate and
independent investigation on their respective parts and that this Amendment and
all documents executed in connection therewith were prepared and executed
without duress, undue influence or coercion of any kind exerted by any party
upon the other.

(b) Each party acknowledges and confirms that it has not relied upon Lender or
any officer, director or employee of the Lender, or upon the advice of any but
its own accountants or counsel, concerning any aspect of the transactions
contemplated by this Amendment including, without limitation, the tax
implications thereof and the representations herein made.

20.      FURTHER ASSURANCES.

         The parties hereto agree to execute all such further instruments and
take all such further action that may be reasonably required by any party to
fully effectuate the terms and provisions of this Amendment and the transaction
contemplated herein.

21.      NOTICE TO THE LENDER.

         Any notices or other communications required to be given to the Lender
under the Loan Documents shall be sent in the manner contemplated under the Loan
Documents, addressed as follows:

                                      -6-
<PAGE>   7
                           PNC Bank, National Association
                           2 Tower Center
                           East Brunswick, New Jersey  08816
                           Attention:  David Jensen
                                       Vice President
                           Facsimile:  732-220-3499

With a copy to:

                           McCarter & English, LLP
                           Four Gateway Center
                           100 Mulberry Street
                           Newark, New Jersey  07102
                           Attention:  Lisa Bonsall, Esq.
                           Facsimile:  973-624-7070

22.      PARTICIPATIONS.

         Lender expressly retains and reserves its rights to sell and assign its
interests under the Loan Documents and this Amendment and fully disclose its
files in connection with the Loan Documents, and/or any collateral pledged in
connection therewith (the "Collateral"), to potential purchasers of the Lender's
interests under the Loan Documents.

23.      NO MODIFICATION OF AGREEMENT EXCEPT IN WRITING.

         The within Amendment encompasses all the terms between the parties,
notwithstanding any verbal communications between the parties. No further terms
shall be deemed effective, unless in writing and executed by both parties.

24.      WAIVER OF JURY TRIAL.

         THE BORROWER AND LENDER HEREBY WAIVE ANY RIGHT TO REQUEST A TRIAL BY
JURY IN ANY LITIGATION WITH RESPECT TO ANY ASPECT OF THIS AMENDMENT OR THE LOAN
DOCUMENTS. THE BORROWER ACKNOWLEDGES THAT IT HAS HAD THE OPPORTUNITY TO CONSULT
WITH INDEPENDENT COUNSEL WITH RESPECT TO THIS WAIVER.

25.      GOVERNING LAW.

         This Amendment shall be construed and enforced in accordance with the
laws of New York without regard to principles of conflicts of law.

26.      EVENT OF DEFAULT.

         Failure to timely make any payment contemplated in this Amendment, to
comply with any financial covenant contemplated in this Amendment, or the breach
of any representation or warranty contained herein shall constitute an event of
default ("Event of Default") under the Loan Documents.

                                      -7-
<PAGE>   8
         The Borrower's breach of any other representation or warranty contained
in, or its failure to comply with any term or covenant of any of the Loan
Documents, and/or any other document executed in connection with the foregoing,
shall constitute an Event of Default.

         Upon the occurrence of an Event of Default, Lender shall be free to
pursue all of its legal and equitable rights and remedies including, but not
limited to, all of its remedies under the Loan Documents, this Amendment, any
documents executed in connection herewith, and any remedies that may otherwise
exist at law or in equity.

27.      CONSTRUCTION.

         The parties hereto agree that the terms and language of this Amendment
were the result of negotiations between the parties and, as a result, there
shall be no presumption that any ambiguities in this Amendment shall be resolved
against either party. Any controversy over the construction of this Amendment
shall be decided neutrally, in light of its conciliatory purposes, and without
regard to events of authorship or negotiation. All terms and words used in this
Amendment, regardless of the number and gender in which used, shall be deemed to
include any other number or gender as the context or use thereof may require. If
more than one person or entity is named as the Borrower, each such person or
entity shall be jointly and severally liable for the representations,
warranties, covenants and obligations of the Loan Documents and this Amendment.
The captions contained in this Amendment are used for convenience of reference
only and in no way define limit or describe the scope or intent of this
Amendment or any particular paragraph or section hereof or the proper
construction hereof.

28.      ADMISSIBILITY.

         The terms of this Amendment, when executed, shall be fully admissible
in any court of law. The parties hereto waive any objection that may be
interposed under any state or federal rules of evidence as to the admissibility
of this document.

29.      NO THIRD PARTY BENEFICIARIES.

         It is not the intent of the parties who are signatories to this
Amendment to grant any rights whatsoever to parties who are not signatories to
this Amendment and no provision of this Amendment should be construed to grant
any rights to any party who is not a signatory herein.

30.      COUNTERPARTS.

         This Amendment may be executed in several counterparts, each of which,
when executed and delivered, shall be deemed an original, and all of which
together shall constitute one Amendment.

31.      CLOSING DATE.

         The Closing Date shall be the last date by which each Party executes
this Amendment, the Fifth Amended and Restated Revolving Note and the Third
Amended and Restated Term Note.

32.      ASSIGNMENT.

         This Amendment shall be binding upon and inure to the benefit of
Lender, the Inmark Group and their respective permitted heirs, successors and
assigns. The Borrower shall not assign this Amendment without the prior written
consent of Lender.

                                      -8-
<PAGE>   9
THE BORROWER DECLARES THAT EACH PARTY TO THIS AMENDMENT HAS RECEIVED, WITHOUT
CHARGE, A TRUE COPY OF THIS AMENDMENT.

IN WITNESS WHEREOF, the parties have executed this Amendment as of the Closing
Date,

                                COACTIVE MARKETING GROUP, INC.
                                (f/k/a Inmark Enterprises, Inc.)

Attest: /s/ Gloria Perivolaris  By:  /s/ Donald A. Bernard
                                Name/Title Donald A. Bernard, Exec. V.P. and CFO
                                Date:  6/13/00

                                U.S. CONCEPTS, INC.
                                (a Delaware corporation)

Attest: /s/ Gloria Perivolaris  By:  /s/ Donald A. Bernard
                                Name/Title Donald A. Bernard, Exec. V.P. and CFO
                                Date:  6/13/00

                                INMARK SERVICES, INC.

Attest: /s/ Gloria Perivolaris  By:  /s/ Donald A. Bernard
                                Name/Title Donald A. Bernard, Exec. V.P. and CFO
                                Date:  6/13/00

                                OPTIMUM GROUP, INC.

Attest: /s/ Gloria Perivolaris  By:  /s/ Donald A. Bernard
                                Name/Title Donald A. Bernard, Exec. V.P. and CFO
                                Date:  6/13/00

                                PNC BANK, N.A.

Attest:____________________     By:   /s/ David Jensen
                                Name/Title David Jensen, Vice President
                                Date:  6/15/00

                                      -9-

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