Document:

STANDSTILL   AGREEMENT,   dated  as  of  November   12,  2004  (this
      "Agreement"),  by and among Great Expectations and Associates, Inc.,
      a Colorado  corporation (the  "Company"),  and the persons listed on
      Schedule I attached hereto (collectively, the "Stockholders").
      --------------------------------------------------------------------

                                  INTRODUCTION

            Certain  of the  Stockholders  are  party  to a Share  Exchange  and
Reorganization Agreement, dated as of August 25, 2004 (the "Share Exchange"), by
and among the Company, Advaxis and such Stockholders,  pursuant to which (a) the
Company will acquire all of the issued and  outstanding  shares of capital stock
of Advaxis in exchange for shares of the Company's common stock, and (b) Advaxis
will become as a wholly-owned subsidiary of Company (the "Acquisition");

            The  Company  has  entered  into that  certain  Securities  Purchase
Agreement,  dated as of September 14, 2004 (the  "Purchase  Agreement"),  by and
between the Company  and the  investors  signatory  thereto  (collectively,  the
"Investors"), pursuant to which the Company is offering to sell to the Investors
a minimum of  $1,500,000  of its  securities  and a maximum of $7,000,000 of its
securities  (subject  to an  increase  to  $10,000,000  at the  election  of the
Company) (the "Offering");

            Pursuant  to  Section  5.1(k)  of the  Purchase  Agreement,  it is a
condition  precedent  to  the  Initial  Closing  (as  defined  in  the  Purchase
Agreement)  of the Offering that the  Stockholders  agree in writing not to sell
any of their  interests in the Company  until such time as there shall have been
filed  with  and  declared  effective  by  the  Securities  and  Commission,   a
registration  statement  in respect of the  Shares (as  defined in the  Purchase
Agreement) purchased by the Investors thereunder.

            The  Stockholders  acknowledge and agree that they will benefit from
the  consummation  of the  Offering  and, in order to induce the Company and the
Investors to consummate the Offering contemplated by the Purchase Agreement, and
for other good and valuable consideration,  the receipt and sufficiency of which
are acknowledged, the parties hereto agree as follows:

                                    AGREEMENT

            SECTION  1.  Definitions.  Capitalized  terms  used  herein  and not
otherwise defined herein shall have the meaning given such terms in the Purchase
Agreement to the extent the same are defined therein.

            SECTION 2.  Standstill.  Each  Stockholder  agrees not to effect any
sale,  transfer or  distribution  of his,  her or its equity  securities  in the
Company,  or any securities  convertible into or exchangeable or exercisable for
such securities, during the period from the closing of the Acquisition until the
earlier of (i) the date that a registration statement with respect to the Shares
purchased by the  Investors  pursuant to the Purchase  Agreement  has been filed
with and declared  effective by the Securities and Exchange  Commission and (ii)
the first year anniversary of the date hereof, unless (a) such sale, transfer or
distribution is approved in writing by a Majority of the Investors,  and (b) the
transferee of such sold, transferred or distributed securities agrees in writing
to be bound by the  terms of this  Agreement  to the same  extent as if they had
originally been a party hereto.
<PAGE>

            SECTION 3.  Further  Assurances.  Each party  agrees to execute such
other  documents,  instruments,  agreements  and  consents,  and take such other
actions  as may be  reasonably  requested  by the other  parties  hereto or by a
Majority of the Investors to effectuate the purposes of this Agreement.

            SECTION 4. Miscellaneous.

            (a) Notices. Any consent,  notice or report required or permitted to
be given or made under this  Agreement by one of the parties hereto to the other
shall  be in  writing,  delivered  personally  or  by  facsimile  (and  promptly
confirmed   by  personal   delivery,   U.S.   first  class  mail  or   courier),
internationally  recognized courier service, postage prepaid (where applicable),
addressed to such other party at its address  indicated  below, or to such other
address as the addressee  shall have last  furnished in writing to the addressor
and (except as otherwise  provided in this  Agreement)  shall be effective  upon
receipt by the addressee.

         If to the Company:    Great Expectations and Associates, Inc.
                               c/o Advaxis, Inc.
                               212 Carnegie Center, Suite 206
                               Princeton, New Jersey 08540
                               Attn:  J. Todd Derbin
                               Facsimile Number: (609) 497-9299

         With a copy to:       Reitler Brown & Rosenblatt LLC
                               800 Third Avenue,  21st Floor
                               New York, New York 10022
                               Attn:  Gary Schonwald
                               Facsimile Number: (212) 371-5500

         If to a Stockholder:  To the address set forth under such Stockholder's
                               name on the signature page;

            (b)  Assignment.  This  Agreement  may not be assigned or  otherwise
transferred,  nor,  except as  expressly  provided  hereunder,  may any right or
obligations  hereunder be assigned or  transferred  by either party  without the
prior written  consent of the other party.  Any permitted  assignee shall assume
all obligations of its assignor under this Agreement.
<PAGE>

            (c)  Headings.  The  captions to the several  Articles  and Sections
hereof  are not a part of this  Agreement,  but are  merely  guides or labels to
assist in locating and reading the several Articles and Sections hereof.

            (d) Severability.  If one or more provisions of this Agreement be or
become invalid,  the parties hereto shall substitute,  by mutual consent,  valid
provisions for such invalid  provisions which valid provisions in their economic
effect  are  sufficiently  similar  to the  invalid  provisions  that  it can be
reasonably  assumed that the parties would have entered into this Agreement with
such provisions.  In case such provisions  cannot be agreed upon, the invalidity
of one or several  provisions of this Agreement shall not affect the validity of
this Agreement as a whole,  unless the invalid  provisions are of such essential
importance  to this  Agreement  that it is to be  reasonably  assumed  that  the
parties  would  not  have  entered  into  this  Agreement  without  the  invalid
provisions.

            (e) Waiver. The waiver by either party hereto of any right hereunder
or the  failure to perform or of a breach by the other party shall not be deemed
a waiver of any other right  hereunder or of any other breach or failure by said
other party whether of a similar nature or otherwise.

            (f) Entire Agreement. This Agreement is the agreement referred to in
Section  5.1(k)  of the  Purchase  Agreement  and,  together  with the  Purchase
Agreement,  contains the entire understanding of the parties with respect to the
subject matter  hereof.  All express or implied  agreements and  understandings,
either  oral or  written,  heretofore  made  are  expressly  superseded  by this
Agreement. This Agreement may be amended, or any term hereof modified, only by a
written  instrument duly executed by both parties hereto and the written consent
of a Majority of Investors. No prior drafts of this Agreement may be used in the
construction or interpretation of this Agreement.

            (g) GOVERNING LAW. THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED
IN ACCORDANCE  WITH THE LAWS OF THE STATE OF NEW YORK (WITHOUT  GIVING EFFECT TO
ANY CHOICE OR CONFLICT OF LAWS PROVISIONS).

            (h) CONSENT TO JURISDICTION.  EACH OF THE PARTIES HEREBY IRREVOCABLY
AND UNCONDITIONALLY SUBMITS TO THE JURISDICTION OF ANY FEDERAL OR STATE COURT OF
NEW YORK  SITTING IN NEW YORK CITY AND  IRREVOCABLY  AGREES  THAT ALL ACTIONS OR
PROCEEDINGS  ARISING OUT OF OR RELATING TO THIS  AGREEMENT  OR THE  TRANSACTIONS
CONTEMPLATED  HEREBY SHALL BE LITIGATED  EXCLUSIVELY IN SUCH COURTS. EACH OF THE
PARTIES  AGREES NOT TO COMMENCE ANY LEGAL  PROCEEDING  RELATED  HERETO EXCEPT IN
SUCH COURT.  EACH OF THE PARTIES  IRREVOCABLY  WAIVES ANY OBJECTION WHICH IT MAY
NOW OR HEREAFTER  HAVE TO THE LAYING OF THE VENUE OF ANY SUCH  PROCEEDING IN ANY
SUCH COURT AND HEREBY FURTHER IRREVOCABLY AND UNCONDITIONALLY  WAIVES AND AGREES
NOT TO PLEAD OR CLAIM IN ANY SUCH COURT THAT ANY SUCH ACTION, SUIT OR PROCEEDING
BROUGHT IN ANY SUCH COURT HAS BEEN BROUGHT IN AN INCONVENIENT FORUM.
<PAGE>

            (i) WAIVER OF JURY TRIAL.  EACH PARTY HERETO HEREBY  WAIVES,  TO THE
FULLEST EXTENT  PERMITTED BY APPLICABLE LAW, ANY RIGHT IT MAY HAVE TO A TRIAL BY
JURY IN RESPECT OF ANY LITIGATION  DIRECTLY OR INDIRECTLY  ARISING OUT OF, UNDER
OR IN CONNECTION WITH THIS AGREEMENT.

      (j) Third Party  Beneficiaries.  The Investors shall be deemed third party
beneficiaries  to this  Agreement and shall be entitled to rely on the terms and
provisions hereof as if party hereto.

                [REMAINDER OF THE PAGE INTENTIONALLY LEFT BLANK.]
<PAGE>

      IN WITNESS  WHEREOF,  the parties  hereto have executed and delivered this
Agreement  in a manner  legally  binding  upon them as of the date  first  above
written.

                                       GREAT EXPECTATIONS AND ASSOCIATES, INC.

                                       BY____________________________
                                         NAME:
                                         TITLE:

                                       OPEN VENTURES, LLC

                                       BY: ________________________
                                           NAME:
                                           TITLE:
                                           ADDRESS: c/o Roni Appel
                                                    22 Ruth Lane
                                                    Demarest, NJ 07627

                                       THE TRUSTEES OF THE
                                       UNIVERSITY OF PENNSYLVANIA

                                       BY:________________________
                                          NAME:
                                          TITLE:
                                          ADDRESS: University Of Pennsylvania
                                                   Transfer
                                                   3160 Chestnut Street
                                                   Suite 200
                                                   Philadelphia, PA 19104

                                       CRESTWOOD, LLC

                                       BY:________________________
                                          NAME:
                                          TITLE:
                                          ADDRESS: 109 Boulevard Drive
                                                   Danbury, CT 06810
<PAGE>

                                       FLAMM FAMILY PARTNERS, LP

                                       BY:________________________
                                          NAME:
                                          TITLE:
                                          ADDRESS: c/o Scott Flamm
                                                   70 West Road
                                                   Short Hills, NJ 07078

                                       TRINITA LLC

                                       BY:________________________
                                          NAME:
                                          TITLE:
                                          ADDRESS: c/o Morten Kielland,
                                                   22 Painters Lane,
                                                   Chesterbrook, PA 19087

                                       ___________________________
                                       YVONNE PATERSON
                                       ADDRESS: 323 Johnson Pavilion
                                                36th St. and Hamilton Walk
                                                Philadelphia, PA 19104_6076

                                       ___________________________
                                       JAMES PATTON
                                       ADDRESS: c/o Millennium Oncology
                                                Management
                                                250 West Lancaster Avenue
                                                Suite 100
                                                Paoli, PA 19301

                                       ___________________________
                                       RONI APPEL
                                       ADDRESS: 22 Ruth Lane
                                                Demarest, NJ 07627
<PAGE>

                                       ___________________
                                       WILLIAM KAHN
                                       ADDRESS: 7903 Long Meadow Road
                                                Baltimore, MD 21208

                                       ___________________________
                                       RICHARD YELOVICH
                                       ADDRESS: C/O Millennium Oncology
                                                Management
                                                250 West Lancaster Avenue
                                                Suite 100
                                                Paoli, PA 19301

                                       ___________________________
                                       CHARLES KWON
                                       ADDRESS: 834 Monroe Street
                                                Evanston, IL 60202

                                       ___________________________
                                       TRACY YUN
                                       ADDRESS: 90 LaSalle Street
                                                Apt. #13G
                                                New York, NY 10027

                                       ___________________________
                                       THOMAS MCKEARN
                                       ADDRESS: 6040 Lower Mountain Road
                                                New Hope, PA 18938

                                       ___________________________
                                       J. TODD DERBIN
<PAGE>

                                       CARMEL VENTURES, INC.

                                       BY: ________________________
                                          NAME: RONI APPEL
                                          TITLE:
                                          ADDRESS: 22 Ruth Lane
                                                   Demarest, NJ 07627

                                       CRESTWOOD HOLDINGS, LLC

                                       BY:________________________
                                          NAME:
                                          TITLE:
                                          ADDRESS: c/o Ran Nizan
                                                   109 Boulevard Drive
                                                   Danbury, CTO 06810

                                       __________________________
                                       ADELE PFENNINGER
                                       ADDRESS: 12 Spring Brook Road
                                                Annandale, NJ 08801

                                       ________________________
                                       EUGENE MANCINO
                                       ADDRESS: Blau Mancino
                                                12 Roszel Road
                                                Suite C-101
                                                Princeton, NJ 08540

                                       ________________________
                                       ITAI PORTNIO
                                       ADDRESS: 26 Yakinton Street
                                                Haifa, Israel 34406

                                       _______________________
                                       KELLY PROPPER
                                       ADDRESS: 59 Horatio Street
                                                New York, NY 10015
<PAGE>

                                       ________________________
                                       MORDECHAI MASHIACH
                                       ADDRESS: 8 Shlomzion Hamalka
                                                Haifa, Israel 33406

                                       3701 LIMITED PARTNERSHIP

                                       BY:________________________
                                          NAME:
                                          TITLE:
                                          ADDRESS:

                                       CORNUCOPIA PHARMACEUTICALS, INC.

                                       BY:________________________
                                          NAME:
                                          TITLE:
                                          ADDRESS:

                                       ___________________________
                                       JAMES PAUL
                                       ADDRESS:

                                       ___________________________
                                       MARILYN MANDELL
                                       ADDRESS: 5257 Fountains Dr. South
                                                Apt. 304
                                                Lake Worth, FL 33467

                                       ___________________________
                                       CATHERINE JANUS
                                       ADDRESS: 4817 Creak Drive
                                                Western Spring, IL 60558
<PAGE>

                                       ___________________________
                                       JONAS GROSSMAN
                                       ADDRESS: 59 Horatio Street
                                                New York, NY 10014

                                       ___________________________
                                       MARY ANN RYAN FRANCIS
                                       ADDRESS:1115 Beanaqt Ave.
                                                Seaside Park, NJ 08752

                                       ___________________________
                                       GINA FERARRI
                                       ADDRESS: 36 Stone Run Road
                                                Bedmingter, NJ 07921

                                       ___________________________
                                       CHAIM CYMERMAN,
                                       ADDRESS:

                                       ___________________________
                                       PEGGY FERN
                                       ADDRESS: 1548 Herlong Court
                                                Rock Hill, SC 29732

                                       ___________________________
                                       SCOTT FLAMM
                                       ADDRESS: 70 West Road
                                                Short Hills, NJ 07078

                                       ___________________________
                                       LILLIAN FLAMM
                                       ADDRESS: c/o Scott Flamm
                                                70 West Road
                                                Short Hills, NJ 07078
<PAGE>

                                   SCHEDULE I
                                   ----------

                   Open Ventures, LLC
                   The Trustees of the University of Pennsylvania
                   Yvonne Paterson
                   Crestwood, LLC
                   Flamm Family Partner, LP
                   James Patton
                   Roni Appel
                   William Kahn
                   Trinita LLC
                   Richard Yelovich
                   Charles Kwon
                   Tracy Yun
                   Thomas McKearn
                   J. Todd Derbin
                   Crestwood Holdings, LLC
                   Marilyn Mendell
                   Scott Flamm
                   Jonas Grossman
                   Lillian Flamm
                   Kelly Propper
                   Gina Ferarri
                   Adele Pfenninger
                   Peggy Fern
                   Eugene Mancino
                   James Paul
                   Catherine Janus
                   Mary Ann Ryan Francis
                   Mordechai Mashiach
                   Itai Portnio
                   Cornucopia Pharmaceuticals, Inc.
                   3701 Limited Partnership
                   Chaim CymermanEMPLOYMENT AGREEMENT

      THIS EMPLOYMENT AGREEMENT ("Agreement") is made and entered into as of the
1st day of November, 2004 by and between ROO Group, Inc., a Delaware corporation
(hereinafter  called the "Company"),  and Robert Petty  (hereinafter  called the
"Executive").

                                    RECITALS

      A. The Board of Directors of the Company (the  "Board")  desires to employ
the Executive in an executive capacity and to compensate him therefor.

      B. The Executive is willing to make his services  available to the Company
on the terms and conditions hereinafter set forth.

                                    AGREEMENT

      NOW, THEREFORE,  in consideration of the premises and mutual covenants set
forth herein, the parties agree as follows:

      1. Employment.

            1.1  Employment  and Term.  The Company  hereby agrees to employ the
Executive and the Executive hereby agrees to serve the Company, on the terms and
conditions  set forth herein,  for the period  commencing on the date hereof and
expiring on October 31, 2007 (the "Initial  Term")  unless sooner  terminated as
hereinafter set forth;  provided,  however,  that commencing on November 1, 2007
and each  November  1  thereafter,  the  Initial  Term of this  Agreement  shall
automatically  be extended for two additional  years unless at least ninety (90)
days prior to such  November 1 date,  the Company  shall have  delivered  to the
Executive or the Executive  shall have  delivered to the Company  written notice
that the term of the Executive's employment hereunder will not be extended.

            1.2 Duties of Executive. The Executive shall serve as the President,
Chief Executive  Officer and Chairman of the Board of the Company and shall have
powers and authority superior to any other officer or employee of the Company or
of any subsidiary of the Company. Subject to the preceding sentence,  during the
term of employment,  the Executive shall diligently  perform all services as may
be reasonably  assigned to him by the Board,  and shall  exercise such power and
authority  as may  from  time to  time be  delegated  to him by the  Board.  The
Executive shall be required to report solely to, and shall be subject solely to,
the supervision and direction of the Board at duly called meetings thereof,  and
no other  person  or group  shall be given  authority  to  supervise  or  direct
Executive  in  the  performance  of  his  duties.  The  Executive  shall  devote
substantially  all his working time and attention to the business and affairs of
the Company  (excluding  any vacation  and sick leave to which the  Executive is
entitled),  render  such  services  to the  best  of his  ability,  and  use his
reasonable best efforts to promote the interests of the Company. It shall not be
a violation of this Agreement for the Executive to (A) serve on corporate, civic
or charitable boards or committees,  (B) manage Executive's personal investments
or (C) perform other roles as approved in writing by the Board,  so long as such
activities  do  not   significantly   interfere  with  the  performance  of  the
Executive's  responsibilities  as an employee of the Company in accordance  with
this Agreement.

      2. Compensation.

            2.1 Base Salary. Commencing on the effective date of this Agreement,
the  Executive  shall  receive a base salary at the annual rate of not less than
$250,000 (the "Base Salary") during the term of this  Agreement,  with such Base
Salary  payable in  installments  consistent  with the Company's  normal payroll
schedule, subject to applicable withholding and other taxes. On each anniversary
of this agreement (the "Salary  Adjustment  Date"),  the  Executive's  then Base
Salary shall be increased by an amount equal to the previous  year's Base Salary
multiplied  by ten percent  (10%).  The  Executive's  Base Salary  shall also be
reviewed against milestones set by the Board or the Compensation Committee,  and
be increased in line with these milestones at any time or from time to time. The
Base Salary  shall also be  increased at any time and from time to time as shall
be  substantially  consistent  with  increases  in base  salary  awarded  in the
ordinary  course of  business  to other key  executives  of the  Company and its
subsidiaries.  The Base Salary, if increased,  shall not thereafter be decreased
for any reason.
<PAGE>

            2.3 Other Benefits.  The Executive shall be provided with the use of
a motor vehicle and the company shall  contribute  10% of the  executive's  base
salary to a 401K or similar plan dependent on the requirements of the country of
residence of the executive from time to time.

            2.2  Incentive  Compensation.  The  Executive  shall be  entitled to
receive such bonus  payments or incentive  compensation  as may be determined at
any time or from time to time by the Board or the Compensation Committee thereof
in its discretion.  Such potential bonus payments and/or incentive  compensation
shall be considered at least annually by the Board or any Compensation Committee
thereof.

            2.3 Payment.  Payment to the Executive of the compensation set forth
in Section 2 and the reimbursement and other benefits set forth in Section 3 may
be made  through a  subsidiary  of the  Company;  provided,  however,  that this
Agreement shall remain between the Executive and the Company.

      3. Expense Reimbursement and Other Benefits.

            3.1 Expense Reimbursement. During the term of Executive's employment
hereunder,   the  Company,   upon  the   submission  of  reasonable   supporting
documentation by the Executive, shall reimburse the Executive for all reasonable
expenses  actually  paid or  incurred  by the  Executive  in the  course  of and
pursuant to the  business of the  Company,  including  reasonable  expenses  for
travel and entertainment.

            3.2  Incentive,  Savings and  Retirement  Plans.  During the Initial
Term, the Executive  shall be entitled to participate in all incentive,  savings
and retirement plans,  practices,  policies and programs applicable to other key
executives of the Company and its subsidiaries, in each case comparable to those
currently in effect or as subsequently amended. Such plans, practices,  policies
and programs,  in the aggregate,  shall provide the Executive with compensation,
benefits and reward opportunities at least as favorable as the most favorable of
such  compensation,  benefits  and  reward  opportunities  provided  at any time
hereafter with respect to other key executives.

            3.3 Welfare  Benefit  Plans.  During the Initial Term, the Executive
and/or  the  Executive's  family,  as the case may be,  shall  be  eligible  for
participation  in and shall receive all benefits  under welfare  benefit  plans,
practices,  policies and programs  provided by the Company and its  subsidiaries
(including, without limitation, any medical,  prescription,  dental, disability,
salary  continuance,  employee  life,  group life,  accidental  death and travel
accident  insurance  plans  and  programs),  at least as  favorable  as the most
favorable of such plans, practices,  policies and programs in effect at any time
hereafter with respect to other key executives.

            3.4 Working  Facilities.  During the term of Executive's  employment
hereunder, the Company shall furnish the Executive with an office and such other
facilities  and  services   suitable  to  his  position  and  adequate  for  the
performance of his duties hereunder.

            3.5  Vacation.  During the  Initial  Term,  the  Executive  shall be
entitled to paid vacation in accordance with the most favorable plans, policies,
programs and practices of the Company and its  subsidiaries  as in effect at any
time  hereafter  with  respect to other key  executives  of the  Company and its
subsidiaries; provided, however, that in no event shall Executive be entitled to
fewer than four weeks paid vacation per year.

                                       2
<PAGE>

            3.6 Relocation.  During the term of this Agreement, if the Executive
is asked to relocate to another country or region other than Executive's current
permanent  residence and the Executive  elects to make such move, then Executive
shall be provided with relocation assistance as provided below:

                  (a) The Company  will  negotiate an amount  acceptable  to the
employee to cover the costs,  for  Executive  and his family,  of  house-hunting
trips and the cost of transporting Executive, his family,  furniture,  household
effects, and vehicles, to the country or region;

                  (b) The Company shall pay Executive's travel, temporary living
expenses,  including housing,  whether hotel or apartment, and meals, during the
period in which Executive has vacated his prior  residence and before  Executive
has moved into his new residence; and

                  (c) the Company shall pay all costs  incurred by the Executive
and his family to obtain visas and as a result of any penalty  payments  arising
from the relocation.

                  (d) the Company will pay all reasonable  costs associated with
relocating  the  Executive  and his Family  back to the country of origin of the
executive when required  during the term of this agreement or at the termination
of this agreement.

            3.7 Cost of Living  Adjustment.  During the term of this  Agreement,
the Company  shall pay on behalf of the  Executive an agreed amount per month to
offset the  difference  between (A) the housing  and utility  costs  (including,
without limitation,  phone, electricity, gas, cable and internet) that Executive
and his family paid in Executive's  prior country or region of residence and (B)
the  housing  and  utility  costs   (including,   without   limitation,   phone,
electricity, gas, cable and internet) that Executive and his family shall pay in
the relocated country or region.

      4. Termination.

            4.1 Termination for Cause. Notwithstanding anything contained to the
contrary in this Agreement,  this Agreement may be terminated by the Company for
Cause. As used in this Agreement,  "Cause" shall only mean (i) an act or acts of
personal dishonesty taken by the Executive and intended to result in substantial
personal enrichment of the Executive at the expense of the Company, (ii) subject
to  the  following  sentences,  repeated  violation  by  the  Executive  of  the
Executive's  material  obligations  under this Agreement which are  demonstrably
willful and deliberate on the  Executive's  part and which are not remedied in a
reasonable  period of time after receipt of written notice from the Company,  or
(iii) the  conviction  of the  Executive for any criminal act which is a felony.
Upon any  determination  by the Company's  Board of Directors  that Cause exists
under clause (ii) of the preceding  sentence,  the Company shall cause a special
meeting of the Board to be called and held at a time mutually  convenient to the
Board and  Executive,  but in no event later than ten (10)  business  days after
Executive's receipt of the notice  contemplated by clause (ii).  Executive shall
have the right to appear  before  such  special  meeting of the Board with legal
counsel of his choosing to refute any  determination  of Cause specified in such
notice,  and any  termination of Executive's  employment by reason of such Cause
determination   shall  not  be  effective   until  Executive  is  afforded  such
opportunity to appear. Any termination for Cause pursuant to clause (i) or (iii)
of the first sentence of this Section 4.1 shall be made in writing to Executive,
which  notice  shall set forth in detail  all acts or  omissions  upon which the
Company is relying for such termination.  Upon any termination  pursuant to this
Section 4.1, the  Executive  shall be entitled to be paid his Base Salary to the
date of termination  and the Company shall have no further  liability  hereunder
(other than for reimbursement for reasonable business expenses incurred prior to
the  date of  termination  and  reimbursement  of all  relocation  costs  of the
Executive and his family, as applicable).

            4.2 Disability. Notwithstanding anything contained in this Agreement
to the contrary,  the Company, by written notice to the Executive,  shall at all
times have the right to terminate this Agreement, and the Executive's employment
hereunder,  if the  Executive  shall,  as  the  result  of  mental  or  physical
incapacity,   illness   or   disability,   fail  to   perform   his  duties  and
responsibilities  provided  for  herein  for a period of more  than one  hundred
twenty (120)  consecutive  days in any  12-month  period.  Upon any  termination
pursuant to this  Section 4.2,  the  Executive  shall be entitled to be paid his
Base  Salary to the date of  termination  plus 3 months  salary and the  Company
shall have no further  liability  hereunder  (other than for  reimbursement  for
reasonable  business  expenses  incurred  prior to the date of  termination  and
reimbursement  of all  relocation  costs of the  Executive  and his  family,  as
applicable).

                                       3
<PAGE>

            4.3  Death.  In the event of the death of the  Executive  during the
term of his  employment  hereunder,  the Company  shall pay to the estate of the
deceased  Executive an amount equal to the sum of (x) any unpaid  amounts of his
Base Salary to the date of his death,  plus (y) six months of Base  Salary,  and
the  Company  shall  have  no  further  liability   hereunder  (other  than  for
reimbursement for reasonable business expenses incurred prior to the date of the
Executive's death and reimbursement of all relocation costs of the Executive and
his family, as applicable).

            4.4  Termination  Without Cause.  At any time the Company shall have
the right to terminate  Executive's  employment  hereunder by written  notice to
Executive;  provided,  however,  that the Company shall (i) pay to Executive any
unpaid Base Salary accrued  through the effective date of termination  specified
in such notice as well as reimburse  Executive for reasonable  business expenses
incurred  prior to the date of the  Executive's  termination  and all relocation
costs  of the  Executive  and his  family,  as  applicable,  and (ii) pay to the
Executive  in a lump sum,  in cash  within  thirty  (30) days  after the date of
employment  termination,  an amount  equal to the  product of (x) the sum of the
Executive's  then Base  Salary plus the amount of the  highest  annual  bonus or
other  incentive  compensation  payment  theretofore  made by the Company to the
Executive,  and (y) three.  The Company shall be deemed to have  terminated  the
Executive's  employment  pursuant  to this  Section  4.4 if such  employment  is
terminated  (i)  by  the  Company  without  Cause,  or  (ii)  by  the  Executive
voluntarily  for "Good  Reason." For purposes of this  Agreement,  "Good Reason"
means.

                  (a) the assignment to the Executive of any duties inconsistent
in any respect with the Executive's position (including status,  offices, titles
and  reporting   requirements),   authority,   duties  or   responsibilities  as
contemplated  by  Section  1.2 of this  Agreement,  or any  other  action by the
Company  which results in a diminution in such  position,  authority,  duties or
responsibilities,  excluding  for this  purpose an isolated,  insubstantial  and
inadvertent  action not taken in bad faith and which is  remedied by the Company
promptly after receipt of notice thereof given by the Executive;

                  (b) any  failure  by the  Company  to  comply  with any of the
provisions of Section 2, Section 3 or Section 7 of this Agreement, other than an
isolated,  insubstantial and inadvertent  failure not occurring in bad faith and
which is remedied by the Company  promptly after receipt of notice thereof given
by the Executive;

                  (c)  any   purported   termination   by  the  Company  of  the
Executive's employment otherwise than as expressly permitted by this Agreement;

                  (d) any  failure  by the  Company to comply  with and  satisfy
Section 10(c) of this Agreement; or

                  (e) any termination by the Executive for any reason during the
three-month period following the effective date of any "Change in Control".

      For purposes of this Section  4.4, any good faith  determination  of "Good
Reason" made by the Executive shall be conclusive.

      5.  Change in  Control.  For  purposes  of this  Agreement,  a "Change  in
Control" shall mean:

            (a) The acquisition (other than by or from the Company), at any time
after the date hereof,  by any person,  entity or "group"  within the meaning of
Section 13(d)(3) or 14(d)(2) of the Securities  Exchange Act of 1934, as amended
(the "Exchange Act"), of beneficial  ownership (within the meaning of Rule 13d-3
promulgated  under  the  Exchange  Act)  of 15%  or  more  of  either  the  then
outstanding shares of common stock or the combined voting power of the Company's
then outstanding voting securities entitled to vote generally in the election of
directors; or

                                       4
<PAGE>

            (b)  All or any of the  two  (2)  individuals  who,  as of the  date
hereof, constitute the Board (as of the date hereof the "Incumbent Board") cease
for any reason to constitute at least a majority of the Board, provided that any
person  becoming a director  subsequent  to the date hereof whose  election,  or
nomination for election by the Company's shareholders, was approved by a vote of
at least a majority of the directors then  comprising the Incumbent Board (other
than an election or  nomination of an  individual  whose  initial  assumption of
office is in connection with an actual or threatened  election  contest relating
to the election of the directors of the Company,  as such terms are used in Rule
14a-11 of  Regulation  14A  promulgated  under the  Exchange  Act) shall be, for
purposes of this  Agreement,  considered  as though such person were a member of
the Incumbent Board; or

            (c)  Approval  by  the   shareholders   of  the  Company  of  (A)  a
reorganization,  merger or consolidation  with respect to which persons who were
the shareholders of the Company immediately prior to such reorganization, merger
or  consolidation  do not,  immediately  thereafter,  own  more  than 75% of the
combined voting power entitled to vote generally in the election of directors of
the  reorganized,  merged or  consolidated  company's  then  outstanding  voting
securities,  (B) a liquidation or dissolution of the Company, or (C) the sale of
all or  substantially  all of the assets of the  Company,  unless  the  approved
reorganization,  merger,  consolidation,  liquidation,  dissolution  or  sale is
subsequently abandoned.

            (d) The approval by the Board of the sale, distribution and/or other
transfer or action (and/or series of sales, distributions and/or other transfers
or  actions  from time to time or over a period of time),  that  results  in the
Company's ownership of less than 50% of the Company's current assets.

      6. Restrictive Covenants.

            6.1 Nondisclosure.  During his employment and for twelve (12) months
thereafter,  Executive shall not divulge,  communicate,  use to the detriment of
the Company or for the benefit of any other person or persons,  or misuse in any
way, any  Confidential  Information (as hereinafter  defined)  pertaining to the
business of the Company,  unless  required by a court of law.  Any  Confidential
Information  or data now or hereafter  acquired by the Executive with respect to
the business of the Company shall be deemed a valuable, special and unique asset
of the  Company  that  is  received  by the  Executive  in  confidence  and as a
fiduciary, and Executive shall remain a fiduciary to the Company with respect to
all  of  such  information.  For  purposes  of  this  Agreement,   "Confidential
Information"  means  all  material  information  about  the  Company's  business
disclosed to the  Executive or known by the  Executive  as a  consequence  of or
through  his  employment  by  the  Company  (including   information  conceived,
originated, discovered or developed by the Executive) after the date hereof, and
not generally known.

            6.2 Nonsolicitation of Employees.  While employed by the Company and
for a period of six (6)  months  thereafter,  Executive  shall not  directly  or
indirectly, for himself or for any other person, firm, corporation, partnership,
association  or other  entity,  attempt to employ or enter into any  contractual
arrangement  with any employee or former  employee of the  Company,  unless such
employee or former employee has not been employed by the Company for a period in
excess of six months.

            6.3  Injunction.  It is recognized  and hereby  acknowledged  by the
parties hereto that a breach by the Executive of any of the covenants  contained
in Section 6.1, 6.2 or 6.3 of this  Agreement  will cause  irreparable  harm and
damage to the Company,  the monetary amount of which may be virtually impossible
to ascertain. As a result, the Executive recognizes and hereby acknowledges that
the  Company  shall be  entitled to an  injunction  from any court of  competent
jurisdiction  enjoining  and  restraining  any  violation  of  any or all of the
covenants contained in this Section 6 by the Executive or any of his affiliates,
associates,  partners or agents,  either  directly or indirectly,  and that such
right to  injunction  shall be  cumulative  and in addition  to  whatever  other
remedies the Company may possess.

                                       5
<PAGE>

      7. Other Matters.

            7.1 Election of Executive as Director.  For so long as the Executive
continues to serve as the Company's  President or Chief Executive  Officer,  the
Company shall cause the nomination of the Executive as a director of the Company
at each  shareholder  meeting at which  election of directors is considered  and
otherwise  use its best  efforts to cause the  election  of the  Executive  as a
director of the Company.

            7.2  Conflicts  With  Certain  Existing  Arrangements.  The  Company
acknowledges  that it has  received  and  reviewed  Executive's  non-competition
covenants with his prior employer, a copy of which is attached hereto as Exhibit
B. The Company  agrees that (x) it shall not  hereafter  acquire a  "Conflicting
Organization"  or otherwise  expand its present  business  activities  such that
Executive  could  reasonably  be expected to be deemed in breach or violation of
such non-competition covenants, and (y) it shall indemnify and hold harmless the
Executive from any and all damages that Executive may hereafter  suffer or incur
by reason of any such Company  acquisition  or  expansion of business  after the
date hereof.

      8.  Governing  Law. This  Agreement  shall be governed by and construed in
accordance with the laws of the State of New York.

      9.  Notices:  Any notice  required  or  permitted  to be given  under this
Agreement  shall be in  writing  and shall be deemed  to have  been  given  when
delivered by hand or when  deposited in the United States mail, by registered or
certified mail, return receipt requested, postage prepaid, addressed as follows:

        If to the Company:              ROO Group, Inc.
                                        62 White Street
                                        Third Floor
                                        New York, New York  10013

        If to the Executive:            Robert Petty
                                        3A Tollington Ave. East
                                        Malvern 3145
                                        Australia

or to such other  addresses  as either  party  hereto may from time to time give
notice of to the other in the aforesaid manner.

      10. Successors.

            (a) This  Agreement  is  personal to the  Executive  and without the
prior  written  consent of the Company  shall not be assignable by the Executive
otherwise than by will or the laws of descent and  distribution.  This Agreement
shall  inure to the  benefit  of and be  enforceable  by the  Executive's  legal
representatives.

            (b) This Agreement shall inure to the benefit of and be binding upon
the Company and its successors and assigns.

                                       6
<PAGE>

            (c) The  Company  will  require  any  successor  (whether  direct or
indirect,   by  purchase,   merger,   consolidation  or  otherwise)  to  all  or
substantially  all of the  business  and/or  assets of the Company to  expressly
assume and agree to perform  this  Agreement  in the same manner and to the same
extent  that the Company  would be required to perform it if no such  succession
had taken place. As used in this Agreement,  "Company" shall mean the Company as
hereinbefore  defined and any  successor  to its  business  and/or  assets which
assumes and agrees to perform this Agreement by operation of law or otherwise.

      11. Severability. The invalidity of any one or more of the words, phrases,
sentences,  clauses or sections contained in this Agreement shall not affect the
enforceability of the remaining  portions of this Agreement or any part thereof,
all of which are inserted conditionally on their being valid in law, and, in the
event that any one or more of the words, phrases, sentences, clauses or sections
contained in this Agreement shall be declared  invalid,  this Agreement shall be
construed  as if such  invalid  word or words,  phrase or  phrases,  sentence or
sentences,  clause or clauses, or section or sections had not been inserted.  If
such  invalidity  is  caused by  length  of time or size of area,  or both,  the
otherwise invalid provision will be considered to be reduced to a period or area
which would cure such invalidity.

      12. Waivers. The waiver by either party hereto of a breach or violation of
any term or provision of this Agreement  shall not operate nor be construed as a
waiver of any subsequent breach or violation.

      13. Damages.  Nothing  contained  herein shall be construed to prevent the
Company or the  Executive  from seeking and  recovering  from the other  damages
sustained by either or both of them as a result of its or his breach of any term
or provision of this Agreement.

      14. No Third  Party  Beneficiary.  Nothing  expressed  or  implied in this
Agreement is intended, or shall be construed,  to confer upon or give any person
(other  than the  parties  hereto  and,  in the case of  Executive,  his  heirs,
personal  representative(s)  and/or legal representative) any rights or remedies
under or by reason of this Agreement.

      15.  Full  Settlement.  The  Company's  obligation  to make  the  payments
provided  for in  this  Agreement  and  otherwise  to  perform  its  obligations
hereunder  shall  not be  affected  by any  set-off,  counterclaim,  recoupment,
defense or other  claim,  right or action which the Company may have against the
Executive or others.  In no event shall the Executive be obligated to seek other
employment or take any other action by way of mitigation of the amounts  payable
to the Executive under any of the provisions of this Agreement.

      16.  Certain  Reduction of Payments by the Company.  In the event that any
payment or benefit  received or to be received by Executive in connection with a
termination  of his  employment  with  Employer  would  constitute  a "parachute
payment"  within the meaning of Code  Section  280G or any similar or  successor
provision  to 280G  and/or  would be subject  to any excise tax  imposed by Code
Section 4999 or any similar or successor  provision,  then Employer shall assume
all  liability  for the payment of any such tax and Employer  shall  immediately
reimburse Executive on a "grossed-up" basis for any income taxes attributable to
Executive by reason of such Employer payment and reimbursements.

      17. Reimbursement of Legal Expenses.  The Company shall promptly reimburse
Executive for all reasonable legal fees incurred by Executive in connection with
the  preparation,  negotiation  and  execution of this  Agreement  and ancillary
documents.

      18. Director & Officer  Insurance.  Until such time as the Company obtains
director and officer insurance ("D&O Insurance") for the Executive,  the Company
shall immediately pay to the Executive any losses, damages,  liabilities,  costs
and  expenses of any kind or nature  whatsoever  (including  without  limitation
reasonable  attorneys'  fees,  costs and  expenses,  which  shall be paid by the
Company in advance) incurred by or asserted against the Executive from and after
the date hereof,  whether direct,  indirect or consequential,  as a result of or
arising  from or in any way  relating  to any  claim,  demand,  suit,  action or
proceeding  (including any inquiry or  investigation)  by any person,  including
without  limitation  any  shareholder  or third  party,  whether  threatened  or
initiated, asserting a claim for any legal or equitable remedy under any statute
or regulation,  including,  but not limited to, any federal or state  securities
laws, or under any common law or equitable  cause or otherwise,  arising from or
in connection with Executive's duties and obligations pursuant to this Agreement
or the  actions  or  omissions  of  Executive  in his role as  President,  Chief
Executive  Officer or Chairman of the Board of  Directors  of the Company or any
Director or Officer  position in any  subsidiary  or  associated  company of the
Company.

                                       7
<PAGE>

         19. Entire Agreement.  This agreement supersedes any previous agreement
between the parties  except that any options  issued under  previous  employment
agreements will survive.

                                       8
<PAGE>

      IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the
date first above written.

                                          COMPANY:

                                          ROO GROUP, INC.

                                          By: /s/ Robert Petty
                                              ----------------------------------
                                              Name: Robert Petty
                                              Title: Chief Executive Officer

                                          EXECUTIVE:

                                              /s/ Robert Petty
                                           -------------------------------------
                                           Robert Petty

                                       9
<PAGE>

                                    EXHIBIT A

                             STOCK OPTION AGREEMENT
<PAGE>

                                    EXHIBIT B

          EXECUTIVE'S NON-COMPETITION COVENANTS WITH PRIOR EMPLOYER(S)

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