Document:

<PAGE>

EXHIBIT 10.22
-------------

                           LOAN AND PLEDGE AGREEMENT
                           -------------------------

     LOAN AND PLEDGE AGREEMENT dated as of May 10, 2000, between JOSTENS, INC.,
a Minnesota corporation (the "Lender"), and Michael Bailey (the "Borrower").

     The parties hereto agree as follows:

     1.   Amount and Terms of the Loan.
          ----------------------------

          1.1. The Loan.  On the terms and subject to the conditions of this
               --------
Agreement, the Lender agrees to lend $291,158 to the Borrower for the purpose of
enabling the Borrower to finance or refinance the purchase of shares of Class A
Common Stock of the Lender, par value $0.33 per share (the "Purchased Shares"),
pursuant to the Jostens, Inc. 2000 Stock Loan Plan (the "Plan").  Except as
otherwise defined herein, capitalized terms used in this Agreement have the
respective meanings set forth in the Plan.

          1.2. Maturity Date.
               -------------

          (a)  Subject to the prepayment provisions of subsections 1.3 and 1.4
     and the acceleration provisions set forth below and in Section 3 below and
     the extension provision set forth in Section 1.2(b), the Loan shall mature
     on May 10, 2005 (the "Maturity Date"). Notwithstanding the foregoing, all
     principal and accrued but unpaid interest outstanding under the Loan will
     automatically become due and payable on the date the Borrower's employment
     with the Lender and any of its Subsidiaries terminates if the Borrower
     terminates employment before age 65 unless his employment (i) terminates by
     reason of his death or Permanent Disability, (ii) is terminated for a
     reason other than Cause or (iii) is terminated by the Borrower for Good
     Reason.

          (b)  In the event that, prior to the Maturity Date, the Lender has not
     completed an "Initial Public Offering" or an "Approved Sale" (as such terms
     are defined in Borrower's Stock Option Agreement pursuant to Lender's Stock
     Incentive Plan), and if at least 90% of the cumulative EBITDA target for
     2004 set forth on Exhibit 2 to Borrower's Stock Option Agreement has been
     achieved, Borrower shall be entitled to extend the term of the Loan until
     May 10, 2007, and such extension shall be effective upon written notice to
     Lender.

          1.3. Mandatory Prepayments and Interest Payments.
               -------------------------------------------

          (a)  In the event that any cash dividend or distribution is paid by
     the Lender with respect to any Pledged Property relating to the Loan, the
     Borrower shall make a mandatory prepayment with respect to the Loan equal
     to the amount of such dividend or distribution, which shall be applied
     first to accrued but unpaid interest under the Loan, then to principal.
     Notwithstanding the foregoing, in the event that the Committee under the
     Plan determines that the Borrower would recognize a net increase in taxable
     income from the receipt of any such dividends
<PAGE>

     or distributions after giving effect to any deduction for the related
     payment under the Loan, the Committee may in its discretion permit the
     Borrower to retain a portion of the dividends or distributions so as to be
     able to pay all or part of his related increase in taxes.

          (b)  Interest shall be compounded quarterly during the term of a Loan;
     provided however, that the Borrower shall be entitled instead to pay such
     quarterly interest in cash to the Lender.

          1.4  Optional Prepayments.
               --------------------

          (a)  The Borrower may make voluntary prepayments on the Loan at any
     time without penalty in such minimum amounts as the Committee may
     determine, which shall be applied first to accrued but unpaid interest, and
     then to principal.

          (b)  In the event that the Borrower at any time desires to obtain a
     release of all or part of any Pledged Property securing the Loan, whether
     for the purpose of selling such Pledged Property or otherwise, as a
     condition to the release, the Borrower shall make arrangements satisfactory
     to the Lender for the prepayment by the Borrower of an amount equal to the
     higher of (i) a percentage of the outstanding Loan balance as of the date
     of the release equal to the percentage in value of the Pledged Property
     sought to be released and (ii) a sufficient portion of the outstanding Loan
     balance so that the amount of the outstanding Loan balance remaining unpaid
     after giving effect to such payment does not exceed 100% of the fair market
     value of the Pledged Property, as determined in good faith by the
     Committee, that will remain subject to this Agreement after giving effect
     to the release, which shall be applied first to accrued but unpaid interest
     under the Loan, then to principal.

          1.5. Evidence of Borrowing.  The Loan will be evidenced by a
               ---------------------
promissory note in substantially the form attached as Exhibit A to this
Agreement (the "Note").  The Borrower will promptly execute and deliver to the
Lender any other instruments evidencing the Loan reasonably requested by the
Lender.

     2.   Security.
          --------

          2.1. Grant of Security Interest.  As security for the Borrower's
               --------------------------
performance of this Agreement and the Borrower's indefeasible payment in full of
the Loan and all interest thereon in accordance with this Agreement, the
Borrower hereby pledges, hypothecates, assigns, transfers and delivers to the
Lender and grants the Lender a continuing security interest in the Borrower's
right, title and interest in and to the Pledged Property, to have and to hold,
together with all rights, titles, interests, privileges and preferences
appertaining or incidental thereto, unto the Lender, its successors and assigns,
forever, subject to the terms and conditions of this Agreement.  The Pledged
Property shall initially be as set forth in Schedule A attached hereto.

          2.2. Perfection of Security Interest.  Simultaneously with the
               -------------------------------
execution and delivery of this Agreement, the Borrower will deliver to the
Lender all instruments and certificates evidencing the Pledged Property and will
execute and deliver to the Lender stock

                                       2
<PAGE>

powers or assignments in such forms as may reasonably be requested by the Lender
with respect to each such instrument or certificate. The Borrower will perform
all additional acts and execute all other documents reasonably requested by the
Lender at any time to further evidence, perfect, maintain and enforce the
Lender's security interest in the Pledged Property. The Borrower will not
pledge, hypothecate or grant a security interest in any of the Pledged Property
to any other person without the prior written consent of the Lender.

          2.3. Voting and Other Rights of the Borrower and the Lender.
               ------------------------------------------------------
Simultaneously with the execution and delivery of this Agreement, the Borrower
will execute and deliver to the Lender a proxy in the form attached as Exhibit B
hereto (the "Proxy").  So long as no Event of Default (as described in
subsection 3.1) has occurred and is continuing, the Borrower will be entitled to
vote and to exercise all other rights and remedies with respect to the Pledged
Property.  Upon the occurrence and during the continuance of an Event of
Default, the Proxy will automatically become effective pursuant to its terms,
and the Lender or its substituted proxy will have the right to vote and to
exercise all other rights and remedies with respect to the Pledged Property.

          2.4. Release of Collateral.  In the event of any prepayment of
               ---------------------
principal under the Loan, the Lender will release from the pledge under this
Agreement a portion of the Pledged Property equal to the percentage of the
outstanding principal balance so paid, provided, that (i) the Lender will retain
Pledged Property with an aggregate fair market value, as determined in good
faith by the Committee, equal to at least one hundred percent (100%) of the
outstanding Loan balance as of the date of the prepayment (after giving effect
to the prepayment) and (ii) to the extent any of the released Pledged Property
is subject to restriction under section 6 of the Plan, the Lender will retain
custody of the property until the end of the Restricted Period.

     3.   Events of Default.
          -----------------

          3.1. Events of Default.  For purposes of this Agreement, any of the
               -----------------
following events will constitute an Event of Default:

          (a)  the Borrower fails to pay any amount due under the Loan and the
     default remains uncured for a period of (10) days after the date the Lender
     gives the Borrower notice of the default;

          (b)  the Borrower defaults under or breaches any other covenant,
     representation or warranty under the Note, this Agreement or any other
     agreement under the Plan and the default or breach remains uncured for a
     period of thirty (30) days after the date the Lender gives the Borrower
     notice of his default or breach;

          (c)  the Borrower applies for or consents to the appointment of a
     receiver, trustee, custodian or liquidator of any of his property, admits
     in writing his inability to pay his debts as they mature, makes a general
     assignment as a bankrupt or insolvent or is the subject of an order for
     relief under Chapter 13 of the United States Bankruptcy Code or files a
     voluntary petition in bankruptcy or a petition or answer seeking an
     arrangement with creditors to take advantage of any bankruptcy, insolvency,
     readjustment or debt or liquidation law or statute, or an

                                       3
<PAGE>

     answer admitting the material allegations of a petition filed against him
     in any proceeding under any such law; or

          (d)  any court of competent jurisdiction enters an order, judgment or
     decree, without the application, approval or consent of the Borrower,
     approving a petition appointing a receiver, trustee, custodian or
     liquidator of all or a substantial part of the assets of the Borrower, and
     such order, judgment or decree continues unstayed and in effect for a
     period of thirty (30) days.

          3.2. Consequences of Events of Default.  If an Event of Default
               ---------------------------------
occurs, the Lender may foreclose on the Pledged Property and may otherwise
enforce its rights under the Plan, the Note and any other agreement entered into
under the Plan.

     4.   General.
          -------

          4.1. Compliance with Withholding.  The Lender shall have the right to
               ---------------------------
require the Borrower to pay to the Lender the amount of any taxes that are
required to be withheld in connection with any repayment of a Loan, any release
of Pledged Property or any sale of Pledged Property.  To the extent permitted by
the Committee, the Borrower may elect to have any distribution otherwise
required to be made under this Agreement to be withheld to fulfill any tax
withholding obligation.

          4.2. Amendment and Waiver.  This Agreement may only be amended by
               --------------------
written agreement of the Borrower and the Lender.

          4.3. Severability.  Whenever possible, each provision of this
               ------------
Agreement will be interpreted in such manner as to be effective and valid under
applicable law so long as the economic or legal substance of the transactions
contemplated hereby is not affected in any manner adverse to any party; but if
any provision of this Agreement is held to be prohibited by or invalid under
applicable law, such provision will be ineffective only to the extent of such
prohibition or invalidity, without invalidating the remainder of such provision
or the remaining provisions of this Agreement.

          4.4. Complete Agreement.  This document and the documents referred to
               ------------------
herein contain the complete agreement between the parties and supersede any
prior understandings, agreements or representations by or between the parties,
written or oral, which relate to the subject matter hereof.

          4.5. Governing Law.  The provisions of this Agreement shall be
               -------------
construed in accordance with the internal laws of the State of Minnesota.

                                       4
<PAGE>

     IN WITNESS WHEREOF the parties have executed this Agreement as of the date
first written above.

BORROWER                                JOSTENS, INC.

/s/ Michael Bailey                      By:  /s/ Lee U. McGrath

Michael Bailey                          Its: Vice President and Treasurer

                                       5
<PAGE>

                                                                      Schedule A

Pledged Property
----------------

11,531 shares of Class A common stock of Jostens, Inc.

                                       6
<PAGE>

                                                                       Exhibit A

                            FORM OF PROMISSORY NOTE

$                                                                May __, 2000

     FOR VALUE RECEIVED, the undersigned (the "Borrower") promises to pay, on or
before ______________ to the order of Jostens, Inc. or any successor thereto
(the "Lender"), at such place as the Lender shall designate, the principal sum
shown above, together with interest from the date hereof on the principal
balance outstanding under this Note as provided hereinafter and in the Loan and
Pledge Agreement dated the date hereof between the Lender and the Borrower (the
"Loan and Pledge Agreement").

     This Note is subject to the terms of the Jostens, Inc. 2000 Stock Loan Plan
(the "Plan") and is secured by the Loan and Pledge Agreement and has been
delivered by the Borrower pursuant to such Agreement.  The holder of this Note
is entitled to the benefits of the Loan and Pledge Agreement and may enforce the
agreements of the Borrower herein and therein and exercise the remedies provided
for hereby and thereby or otherwise in respect of this Note.

     Except as set forth below, from the date hereof interest shall accrue on
the outstanding principal amount hereof at the rate set forth in the Plan.

     Interest shall be compounded quarterly during the term of this Note;
provided however, that the Borrower shall be entitled instead to pay such
quarterly interest in cash to the Lender.

     Payments of both principal and interest hereunder shall be made in lawful
money of the United States of America.  This Note may be prepaid, in whole or in
part, at any time without premium or penalty.

     If an Event of Default (as that term is defined in the Loan and Pledge
Agreement) shall occur, all principal and accrued but unpaid interest payable
under this Note shall accelerate and become immediately due and payable without
any presentment, demand, protest, or other notice of any kind and, until repaid
in full, all amounts due hereunder, including without limitation interest due
hereunder, shall bear interest at an annual rate equal to the lower of (A) two
percent (2%) higher than the rate calculated pursuant to the calculation set
forth above and (B) the highest rate, if any, permitted at law.

     If legal action is necessary to collect any amount due hereunder, Borrower
shall be liable for the payment of reasonable attorney's fees and the costs of
Lender incurred to others in connection with such collection.

     The Borrower hereby agrees to be personally liable for payment of this
Note.

                                       7
<PAGE>

     This Note is to be governed by and construed in accordance with the laws of
the State of Minnesota.  In any action brought under or arising out of this
Note, the undersigned hereby consents to the jurisdiction of any competent court
within the State of Minnesota and consents to service of process by any means
authorized by Minnesota law.

                                   BORROWER

                                   ______________________________
                                   Name:

                                       8
<PAGE>

                                                                       Exhibit B

                                 FORM OF PROXY

     The undersigned hereby revokes any previous or contemporaneous proxies and
appoints _______________ as attorney and proxy of the undersigned to cause
notice to be given with respect to and to attend any and all meetings of
shareholders of Jostens, Inc., a Minnesota corporation (the "Company"), to vote
all shares of capital stock of the Company owned by the undersigned and pledged
to the Company (the "Pledged Shares") pursuant to the Loan and Pledge Agreement
dated May 10, 2000 between the Company and the undersigned (the "Loan and Pledge
Agreement"), and to represent and otherwise to act for the undersigned in the
same manner and with the same effect as if the undersigned were personally
present.

     This proxy shall become effective immediately, without further action by
the undersigned, upon an Event of Default under the Loan and Pledge Agreement
occurs, and shall remain in effect until such Event of Default shall be remedied
by the undersigned.

     This proxy shall be deemed to be a proxy coupled with an interest and is
irrevocable and has been granted pursuant to Section 2.3 of the Loan and Pledge
Agreement.

     The undersigned authorizes such attorney and proxy to substitute any other
person to act hereunder, to revoke any substitution and to file this proxy
(immediately upon its becoming effective as set forth above) and any
substitution or revocation with the Secretary of the Company.

Dated:  May __, 2000                    By:  ________________________

                                       9<PAGE>

EXHIBIT 10.23
-------------
                                LOAN AND PLEDGE AGREEMENT
                                -------------------------

     LOAN AND PLEDGE AGREEMENT dated as of May 10, 2000, between JOSTENS, INC.,
a Minnesota corporation (the "Lender"), and Gregory Lea (the "Borrower").

     The parties hereto agree as follows:

     1.   Amount and Terms of the Loan.
          ----------------------------

          1.1. The Loan.  On the terms and subject to the conditions of this
               --------
Agreement, the Lender agrees to lend $105,318 to the Borrower for the purpose of
enabling the Borrower to finance or refinance the purchase of shares of Class A
Common Stock of the Lender, par value $0.33 1/3 per share (the "Purchased
Shares"), pursuant to the Jostens, Inc. 2000 Stock Loan Plan (the "Plan").
Except as otherwise defined herein, capitalized terms used in this Agreement
have the respective meanings set forth in the Plan.

          1.2. Maturity Date.
               -------------

          (a)  Subject to the prepayment provisions of subsections 1.3 and 1.4
     and the acceleration provisions set forth below and in Section 3 below and
     the extension provision set forth in Section 1.2(b), the Loan shall mature
     on May 10, 2005 (the "Maturity Date"). Notwithstanding the foregoing, all
     principal and accrued but unpaid interest outstanding under the Loan will
     automatically become due and payable on the date the Borrower's employment
     with the Lender and any of its Subsidiaries terminates if the Borrower
     terminates employment before age 65 unless his employment (i) terminates by
     reason of his death or Permanent Disability, (ii) is terminated for a
     reason other than Cause or (iii) is terminated by the Borrower for Good
     Reason.

          (b)  In the event that, prior to the Maturity Date, the Lender has not
     completed an "Initial Public Offering" or an "Approved Sale" (as such terms
     are defined in Borrower's Stock Option Agreement pursuant to Lender's Stock
     Incentive Plan), and if at least 90% of the cumulative EBITDA target for
     2004 set forth on Exhibit 2 to Borrower's Stock Option Agreement has been
     achieved, Borrower shall be entitled to extend the term of the Loan until
     May 10, 2007, and such extension shall be effective upon written notice to
     Lender.

          1.3. Mandatory Prepayments and Interest Payments.
               -------------------------------------------

          (a)  In the event that any cash dividend or distribution is paid by
     the Lender with respect to any Pledged Property relating to the Loan, the
     Borrower shall make a mandatory prepayment with respect to the Loan equal
     to the amount of such dividend or distribution, which shall be applied
     first to accrued but unpaid interest under the Loan, then to principal.
     Notwithstanding the foregoing, in the event that the Committee under the
     Plan determines that the Borrower would recognize a net increase in taxable
     income from the receipt of any such dividends
<PAGE>

     or distributions after giving effect to any deduction for the related
     payment under the Loan, the Committee may in its discretion permit the
     Borrower to retain a portion of the dividends or distributions so as to be
     able to pay all or part of his related increase in taxes.

          (b)  Interest shall be compounded quarterly during the term of a Loan;
     provided however, that the Borrower shall be entitled instead to pay such
     quarterly interest in cash to the Lender.

          1.4  Optional Prepayments.
               --------------------

          (a)  The Borrower may make voluntary prepayments on the Loan at any
     time without penalty in such minimum amounts as the Committee may
     determine, which shall be applied first to accrued but unpaid interest, and
     then to principal.

          (b)  In the event that the Borrower at any time desires to obtain a
     release of all or part of any Pledged Property securing the Loan, whether
     for the purpose of selling such Pledged Property or otherwise, as a
     condition to the release, the Borrower shall make arrangements satisfactory
     to the Lender for the prepayment by the Borrower of an amount equal to the
     higher of (i) a percentage of the outstanding Loan balance as of the date
     of the release equal to the percentage in value of the Pledged Property
     sought to be released and (ii) a sufficient portion of the outstanding Loan
     balance so that the amount of the outstanding Loan balance remaining unpaid
     after giving effect to such payment does not exceed 100% of the fair market
     value of the Pledged Property, as determined in good faith by the
     Committee, that will remain subject to this Agreement after giving effect
     to the release, which shall be applied first to accrued but unpaid interest
     under the Loan, then to principal.

          1.5. Evidence of Borrowing.  The Loan will be evidenced by a
               ---------------------
promissory note in substantially the form attached as Exhibit A to this
Agreement (the "Note").  The Borrower will promptly execute and deliver to the
Lender any other instruments evidencing the Loan reasonably requested by the
Lender.

     2.   Security.
          --------

          2.1. Grant of Security Interest.  As security for the Borrower's
               --------------------------
performance of this Agreement and the Borrower's indefeasible payment in full of
the Loan and all interest thereon in accordance with this Agreement, the
Borrower hereby pledges, hypothecates, assigns, transfers and delivers to the
Lender and grants the Lender a continuing security interest in the Borrower's
right, title and interest in and to the Pledged Property, to have and to hold,
together with all rights, titles, interests, privileges and preferences
appertaining or incidental thereto, unto the Lender, its successors and assigns,
forever, subject to the terms and conditions of this Agreement.  The Pledged
Property shall initially be as set forth in Schedule A attached hereto.

          2.2. Perfection of Security Interest.  Simultaneously with the
               -------------------------------
execution and delivery of this Agreement, the Borrower will deliver to the
Lender all instruments and certificates evidencing the Pledged Property and will
execute and deliver to the Lender stock

                                       2
<PAGE>

powers or assignments in such forms as may reasonably be requested by the Lender
with respect to each such instrument or certificate. The Borrower will perform
all additional acts and execute all other documents reasonably requested by the
Lender at any time to further evidence, perfect, maintain and enforce the
Lender's security interest in the Pledged Property. The Borrower will not
pledge, hypothecate or grant a security interest in any of the Pledged Property
to any other person without the prior written consent of the Lender.

          2.3. Voting and Other Rights of the Borrower and the Lender.
               ------------------------------------------------------
Simultaneously with the execution and delivery of this Agreement, the Borrower
will execute and deliver to the Lender a proxy in the form attached as Exhibit B
hereto (the "Proxy").  So long as no Event of Default (as described in
subsection 3.1) has occurred and is continuing, the Borrower will be entitled to
vote and to exercise all other rights and remedies with respect to the Pledged
Property.  Upon the occurrence and during the continuance of an Event of
Default, the Proxy will automatically become effective pursuant to its terms,
and the Lender or its substituted proxy will have the right to vote and to
exercise all other rights and remedies with respect to the Pledged Property.

          2.4. Release of Collateral.  In the event of any prepayment of
               ---------------------
principal under the Loan, the Lender will release from the pledge under this
Agreement a portion of the Pledged Property equal to the percentage of the
outstanding principal balance so paid, provided, that (i) the Lender will retain
Pledged Property with an aggregate fair market value, as determined in good
faith by the Committee, equal to at least one hundred percent (100%) of the
outstanding Loan balance as of the date of the prepayment (after giving effect
to the prepayment) and (ii) to the extent any of the released Pledged Property
is subject to restriction under section 6 of the Plan, the Lender will retain
custody of the property until the end of the Restricted Period.

     3.   Events of Default.
          -----------------

          3.1. Events of Default.  For purposes of this Agreement, any of the
               -----------------
following events will constitute an Event of Default:

          (a)  the Borrower fails to pay any amount due under the Loan and the
     default remains uncured for a period of (10) days after the date the Lender
     gives the Borrower notice of the default;

          (b)  the Borrower defaults under or breaches any other covenant,
     representation or warranty under the Note, this Agreement or any other
     agreement under the Plan and the default or breach remains uncured for a
     period of thirty (30) days after the date the Lender gives the Borrower
     notice of his default or breach;

          (c)  the Borrower applies for or consents to the appointment of a
     receiver, trustee, custodian or liquidator of any of his property, admits
     in writing his inability to pay his debts as they mature, makes a general
     assignment as a bankrupt or insolvent or is the subject of an order for
     relief under Chapter 13 of the United States Bankruptcy Code or files a
     voluntary petition in bankruptcy or a petition or answer seeking an
     arrangement with creditors to take advantage of any bankruptcy, insolvency,
     readjustment or debt or liquidation law or statute, or an

                                       3
<PAGE>

     answer admitting the material allegations of a petition filed against him
     in any proceeding under any such law; or

          (d)  any court of competent jurisdiction enters an order, judgment or
     decree, without the application, approval or consent of the Borrower,
     approving a petition appointing a receiver, trustee, custodian or
     liquidator of all or a substantial part of the assets of the Borrower, and
     such order, judgment or decree continues unstayed and in effect for a
     period of thirty (30) days.

          3.2. Consequences of Events of Default.  If an Event of Default
               ---------------------------------
occurs, the Lender may foreclose on the Pledged Property and may otherwise
enforce its rights under the Plan, the Note and any other agreement entered into
under the Plan.

     4.   General.
          -------

          4.1. Compliance with Withholding.  The Lender shall have the right to
               ---------------------------
require the Borrower to pay to the Lender the amount of any taxes that are
required to be withheld in connection with any repayment of a Loan, any release
of Pledged Property or any sale of Pledged Property.  To the extent permitted by
the Committee, the Borrower may elect to have any distribution otherwise
required to be made under this Agreement to be withheld to fulfill any tax
withholding obligation.

          4.2. Amendment and Waiver.  This Agreement may only be amended by
               --------------------
written agreement of the Borrower and the Lender.

          4.3. Severability.  Whenever possible, each provision of this
               ------------
Agreement will be interpreted in such manner as to be effective and valid under
applicable law so long as the economic or legal substance of the transactions
contemplated hereby is not affected in any manner adverse to any party; but if
any provision of this Agreement is held to be prohibited by or invalid under
applicable law, such provision will be ineffective only to the extent of such
prohibition or invalidity, without invalidating the remainder of such provision
or the remaining provisions of this Agreement.

          4.4. Complete Agreement.  This document and the documents referred to
               ------------------
herein contain the complete agreement between the parties and supersede any
prior understandings, agreements or representations by or between the parties,
written or oral, which relate to the subject matter hereof.

          4.5. Governing Law.  The provisions of this Agreement shall be
               -------------
construed in accordance with the internal laws of the State of Minnesota.

                                       4
<PAGE>

     IN WITNESS WHEREOF the parties have executed this Agreement as of the date
first written above.

BORROWER                                     JOSTENS, INC.

/s/ Gregory Lea                              By:  /s/ Lee U. McGrath

Gregory Lea                                  Its: Vice President and Treasurer

                                       5
<PAGE>

                                                                      Schedule A

Pledged Property
----------------

4,171 shares of Class A common stock of Jostens, Inc.

                                       6
<PAGE>

Exhibit A

                            FORM OF PROMISSORY NOTE

$                                                                May __, 2000

     FOR VALUE RECEIVED, the undersigned (the "Borrower") promises to pay, on or
before ______________ to the order of Jostens, Inc. or any successor thereto
(the "Lender"), at such place as the Lender shall designate, the principal sum
shown above, together with interest from the date hereof on the principal
balance outstanding under this Note as provided hereinafter and in the Loan and
Pledge Agreement dated the date hereof between the Lender and the Borrower (the
"Loan and Pledge Agreement").

     This Note is subject to the terms of the Jostens, Inc. 2000 Stock Loan Plan
(the "Plan") and is secured by the Loan and Pledge Agreement and has been
delivered by the Borrower pursuant to such Agreement.  The holder of this Note
is entitled to the benefits of the Loan and Pledge Agreement and may enforce the
agreements of the Borrower herein and therein and exercise the remedies provided
for hereby and thereby or otherwise in respect of this Note.

     Except as set forth below, from the date hereof interest shall accrue on
the outstanding principal amount hereof at the rate set forth in the Plan.

     Interest shall be compounded quarterly during the term of this Note;
provided however, that the Borrower shall be entitled instead to pay such
quarterly interest in cash to the Lender.

     Payments of both principal and interest hereunder shall be made in lawful
money of the United States of America.  This Note may be prepaid, in whole or in
part, at any time without premium or penalty.

     If an Event of Default (as that term is defined in the Loan and Pledge
Agreement) shall occur, all principal and accrued but unpaid interest payable
under this Note shall accelerate and become immediately due and payable without
any presentment, demand, protest, or other notice of any kind and, until repaid
in full, all amounts due hereunder, including without limitation interest due
hereunder, shall bear interest at an annual rate equal to the lower of (A) two
percent (2%) higher than the rate calculated pursuant to the calculation set
forth above and (B) the highest rate, if any, permitted at law.

     If legal action is necessary to collect any amount due hereunder, Borrower
shall be liable for the payment of reasonable attorney's fees and the costs of
Lender incurred to others in connection with such collection.

     The Borrower hereby agrees to be personally liable for payment of this
Note.

                                       7
<PAGE>

     This Note is to be governed by and construed in accordance with the laws of
the State of Minnesota.  In any action brought under or arising out of this
Note, the undersigned hereby consents to the jurisdiction of any competent court
within the State of Minnesota and consents to service of process by any means
authorized by Minnesota law.

                                             BORROWER

                                             ______________________________
                                             Name:

                                       8
<PAGE>

                                                                       Exhibit B

                                 FORM OF PROXY

     The undersigned hereby revokes any previous or contemporaneous proxies and
appoints _______________ as attorney and proxy of the undersigned to cause
notice to be given with respect to and to attend any and all meetings of
shareholders of Jostens, Inc., a Minnesota corporation (the "Company"), to vote
all shares of capital stock of the Company owned by the undersigned and pledged
to the Company (the "Pledged Shares") pursuant to the Loan and Pledge Agreement
dated May 10, 2000 between the Company and the undersigned (the "Loan and Pledge
Agreement"), and to represent and otherwise to act for the undersigned in the
same manner and with the same effect as if the undersigned were personally
present.

     This proxy shall become effective immediately, without further action by
the undersigned, upon an Event of Default under the Loan and Pledge Agreement
occurs, and shall remain in effect until such Event of Default shall be remedied
by the undersigned.

     This proxy shall be deemed to be a proxy coupled with an interest and is
irrevocable and has been granted pursuant to Section 2.3 of the Loan and Pledge
Agreement.

     The undersigned authorizes such attorney and proxy to substitute any other
person to act hereunder, to revoke any substitution and to file this proxy
(immediately upon its becoming effective as set forth above) and any
substitution or revocation with the Secretary of the Company.

Dated:  May __, 2000                    By:  ________________________

                                       9

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