Document:

EX-10(B)

Exhibit
(10)(b)

ASSOCIATED BANC-CORP

1999 LONG-TERM INCENTIVE STOCK PLAN

Effective July 28, 1999

Amended and Restated Effective January 1, 2008

 

 

ASSOCIATED BANC-CORP

1999 LONG-TERM INCENTIVE STOCK PLAN

TABLE OF CONTENTS

	 	 	 	 	 	 	 
	 	 	 	 	Page
	ARTICLE I

	 	Establishment and Purpose
	 	 	1	 
	 
	 	 	 	 	 	 
	ARTICLE II

	 	Definitions
	 	 	1	 
	 
	 	 	 	 	 	 
	ARTICLE III

	 	Eligibility and Participation
	 	 	3	 
	 
	 	 	 	 	 	 
	ARTICLE IV

	 	Administration
	 	 	3	 
	 
	 	 	 	 	 	 
	ARTICLE V

	 	Stock Subject to the Plan
	 	 	4	 
	 
	 	 	 	 	 	 
	ARTICLE VI

	 	Duration of the Plan
	 	 	5	 
	 
	 	 	 	 	 	 
	ARTICLE VII

	 	Terms of Stock Options
	 	 	5	 
	 
	 	 	 	 	 	 
	ARTICLE VIII

	 	Written Notice, Issuance of Stock Certificates,
Stockholder Privilege
	 	 	6	 
	 
	 	 	 	 	 	 
	ARTICLE IX

	 	Termination of Employment or Services
	 	 	7	 
	 
	 	 	 	 	 	 
	ARTICLE X

	 	Rights of Optionees
	 	 	8	 
	 
	 	 	 	 	 	 
	ARTICLE XI

	 	Amendment, Modification and Termination of the Plan
	 	 	8	 
	 
	 	 	 	 	 	 
	ARTICLE XII

	 	Acquisition, Merger and Liquidation
	 	 	8	 
	 
	 	 	 	 	 	 
	ARTICLE XIII

	 	Securities Registration
	 	 	10	 
	 
	 	 	 	 	 	 
	ARTICLE XIV

	 	Tax Withholding
	 	 	10	 
	 
	 	 	 	 	 	 
	ARTICLE XV

	 	Indemnification
	 	 	10	 
	 
	 	 	 	 	 	 
	ARTICLE XVI

	 	Requirements of Law
	 	 	11	 

i

 

ASSOCIATED BANC-CORP

1999 LONG-TERM INCENTIVE STOCK PLAN

Article I. Establishment and Purpose

     1.1 Establishment. Associated Banc-Corp, a Wisconsin corporation (the “Company”),
hereby establishes a stock option plan, and amended and restated it effective January 1, 2008, for
employees and others providing services to the Company, as described herein, which shall be known
as the Associated Banc-Corp 1999 Long-Term Incentive Stock Plan (prior to January 1, 2008, the
Associated Banc-Corp 1999 Non-Qualified Stock Option Plan) (the “Plan”). It is intended that the
Options issued pursuant to the Plan will constitute nonstatutory Options.

     1.2 Purpose. The purpose of the Plan is to provide a means for the Company to retain
competent personnel and to provide to participating directors, officers and other employees long
term incentives for high levels of performance by providing them with a means to acquire a
proprietary interest in the Company’s success.

Article II. Definitions

     2.1 Definitions. For purposes of this Plan, the following terms shall be defined as
follows:

	 	(a)	 	“Board” means the Board of Directors of the Company.
	 
	 	(b)	 	“Code” means the Internal Revenue Code of 1986, as amended from time to time,
and any successor thereto.
	 
	 	(c)	 	“Commission” means the Securities and Exchange Commission or any successor
agency.
	 
	 	(d)	 	“Committee” means the Compensation and Benefits Committee of the Board.
	 
	 	(e)	 	“Company” means Associated Banc-Corp, a Wisconsin corporation.
	 
	 	(f)	 	“Date of Exercise” means the date the Company receives notice, by an Optionee,
of the exercise of an Option pursuant to section 8.1 of this Plan. Such notice shall
indicate the number of shares of Stock the Optionee intends to purchase upon exercise
of an Option.

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	 	(g)	 	“Employee” means any person, including an officer or director of the Company,
who is employed by the Company.
	 
	 	(h)	 	“Exchange Act” means the Securities Exchange Act of 1934, as amended from time
to time, and any successor thereto.
	 
	 	(i)	 	“Fair Market Value” means the fair market value of Stock upon which an Option
is granted under this Plan, as determined by the Board. If the Stock is traded on an
over-the-counter securities market or national securities exchange, “Fair Market Value”
shall mean an amount equal to the average of the highest and lowest reported sales
prices of the Stock reported on such over-the-counter market or such national
securities exchange on the applicable date or, if no sales of Stock have been reported
for that date, on the next preceding date for which sales where reported.
	 
	 	(j)	 	“IRS” means the Internal Revenue Service, or any successor agency.
	 
	 	(k)	 	“Option” means the right, granted under this Plan, to purchase Stock of the
Company at the Option price for a specified period of time.
	 
	 	(l)	 	“Optionee” means an Employee holding an Option under the Plan.
	 
	 	(m)	 	“Permanent Disability” means a finding by the Committee that the Optionee is
fully and permanently unable to be gainfully employed because of a physical or mental
disability.
	 
	 	(n)	 	“Qualified Director” means a director who is both (a) a “Non-Employee Director”
as defined in Rule 16b-3(b)(3)(i), as promulgated by the Commission under the Exchange
Act, or any successor definition adopted by the Commission, and (b) an “Outside
Director” as defined by section 162(m) of the Code and the regulations promulgated
thereunder, or any successor definition adopted by the IRS.
	 
	 	(o)	 	“Retirement” means any date on which an Optionee retires under the Company’s
Profit Sharing & Retirement Savings Plan provided, however, that the Optionee has
attained age 55 as of such date.

2

 

	 	(p)	 	“Rule 16b-3” means Rule 16b-3, as promulgated by the Commission under Section
16(b) of the Exchange Act, as amended from time to time.
	 
	 	(q)	 	“Stock” means the Common Stock of the Company.

     2.2 Gender and Number. Except when otherwise indicated by the context, any masculine
terminology when used in this Plan also shall include the feminine gender and the definition of any
term herein in the singular shall also include the plural.

Article III. Eligibility and Participation

     3.1 Eligibility and Participation. All Employees are eligible to participate in this
Plan and receive Nonstatutory Options. Optionees in the Plan shall be selected by the Committee
from among those Employees who, in the opinion of the Committee, are in a position to contribute
materially to the Company’s continued growth and development and to its long-term financial
success.

Article IV. Administration

     4.1 Administration. The Committee shall be responsible for administering the Plan.

          The Committee is authorized to interpret the Plan, to prescribe, amend, and rescind rules and
regulations relating to the Plan, to provide for conditions and assurances deemed necessary or
advisable to protect the interests of the Company, and to make all other determinations necessary
or advisable for the administration of the Plan, but only to the extent not contrary to the express
provisions of the Plan. Determinations, interpretations or other actions made or taken by the
Committee pursuant to the provisions of this Plan shall be final and binding and conclusive for all
purposes and upon all persons.

          The members of the Committee may be directors who are eligible to receive Options under this
Plan, but Options may be granted to such persons only by action of the full Board and not by action
of the Committee.

          The Committee shall have full power and authority, subject to the limitations of the Plan and
any limitations imposed by the Board, to construe, interpret and administer this Plan and to make
determinations which shall be final, conclusive and binding upon all persons, including, without
limitation, the

3

 

Company, the stockholders, the directors and any persons having any interests in any Options
which may be granted under this Plan and, by resolution providing for the creation and issuance of
any such Option, to fix the terms upon which, the time or times at or within which, and the price
or prices at which any such shares may be purchased from the Company upon the exercise of such
Option, which terms, time or times and price or prices shall, in every case, be set forth or
incorporated by reference in the instrument or instruments evidencing such Option, and shall be
consistent with the provisions of the Plan.

          The Board may remove the Committee as Administrator of the Plan at any time. In the event of
such removal, the Board may serve as Administrator or appoint an independent administrative
committee composed of at least two Qualified Directors to administer the Plan. Vacancies on the
Committee, howsoever caused, shall be filled by the Board. A majority of the Committee at which a
quorum is present, or acts reduced to or approved in writing by all of the members of the
Committee, shall be the valid acts of the Committee. For purposes of this Plan, a quorum shall
consist of two-thirds of the members of the Committee. No member of the Board or the Committee
shall be liable for any action or determination made in good faith with respect to the Plan or any
Option granted under it.

     4.2 Special Provisions for Grants to Officers or Directors. Rule 16b-3 provides that
the grant of a stock option to a director or officer of a company subject to the Exchange Act will
be exempt from the provisions of Section 16(b) of the Exchange Act if the conditions set forth in
Rule 16b-3 are satisfied. Unless otherwise specified by the Board, grants of Options hereunder to
individuals who are officers or directors of the Company for purposes of Section 16(b) of the
Exchange Act shall be made in a manner that satisfies the conditions of Rule 16b-3.

Article V. Stock Subject to the Plan

     5.1 Number. The total number of shares of Stock hereby made available and reserved
for issuance under the Plan shall be 2,000,000. The aggregate number of shares of Stock available
under this Plan shall be subject to adjustment as provided in section 5.2. The total number of
shares of Stock will be newly-issued shares specifically issued for the Plan. However, the Board
may also approve authorized but unissued shares of Stock, or shares acquired by purchase as
directed by the Board from time to time in its discretion, to be used for issuance upon exercise of
Options granted hereunder.

4

 

     5.2 Adjustment in Capitalization. In the event of any change in the outstanding
shares of Stock by reason of a stock dividend or split, recapitalization, reclassification or other
similar corporate change, the aggregate number of shares of Stock set forth in section 5.1 shall be
appropriately adjusted by the Committee, whose determination shall be conclusive; provided,
however, that fractional shares shall be rounded to the nearest whole share. In any such case, the
number and kind of shares that are subject to any Option (including any Option outstanding after
termination of employment) and the Option price per share shall be proportionately and
appropriately adjusted without any change in the aggregate Option price to be paid therefor upon
exercise of the Option.

Article VI. Duration of the Plan

     6.1 Duration of the Plan. The Plan shall be in effect for ten years from the date of
its adoption by the Board. Any Options outstanding at the end of such period shall remain in
effect in accordance with their terms. The Plan shall terminate before the end of such period if
all Stock subject to the Plan has been purchased pursuant to the exercise of Options granted under
the Plan.

Article VII. Terms of Stock Options

     7.1 Grant of Options. Subject to section 5.1, Options may be granted to Employees
from time to time as determined by the Committee. The Committee shall have complete discretion in
determining the number of Options granted to each Optionee. In making such determinations, the
Committee may take into account the nature of services rendered by such Employee, their present and
potential contributions to the Company, and such other factors as the Committee in its discretion
shall deem relevant.

     7.2 Option Notice; Terms and Conditions to Apply Unless Otherwise Specified. As
determined by the Committee on the date of grant, each Option shall be evidenced by an Option
Notice (the “Option Notice”) that includes the nontransferability provisions required by section
10.2 hereof and specifies: the Option exercise price; the duration of the Option; the number of
shares of Stock to which the Option applies; any vesting or exercisability restrictions which the
Committee may impose; and any other terms and conditions as shall be determined by the Committee at
the time of grant of the Option.

          All Option Notices shall incorporate the provisions of this Plan by reference.

5

 

     7.3 Option Exercise Price. The Option exercise price shall be established by the
Committee, but in no case shall the Option exercise price be less than the Fair Market Value of the
underlying Stock on the date the Company grants the Option.

     7.4 Term of Options. Each Option shall expire at such time as the Committee shall
determine when it is granted, provided, however, that no Option shall be exercisable later than the
tenth anniversary date of its grant.

     7.5 Exercise of Options. Options granted under this Plan shall be exercisable at such
times and be subject to such restrictions and conditions as the Committee shall in each instance
approve, which need not be the same for all Optionees.

     7.6 Payment. Payment for all shares of Stock shall be made at the time that an
Option, or any part thereof, is exercised, and no shares shall be issued until full payment
therefor has been made. Such payment may be made in cash and/or such other consideration as the
Committee determines; provided, however, that the Committee may not permit Optionees to pay for
Options with a portion of the Option Stock. If shares of Stock are being used in part or full
payment for the shares to be acquired upon exercise of the Option, such shares shall be valued for
the purpose of such exchange as of the Date of Exercise of the Option at the Fair Market Value of
the shares. Any certificates evidencing shares of Stock used to pay the purchase price shall be
accompanied by stock powers duly endorsed in blank by the registered holder of the certificate
(with signatures thereon guaranteed). In the event the certificates tendered by the holder in such
payment cover more shares than are required for such payment, the certificate shall also be
accompanied by instructions from the holder to the Company’s transfer agent with regard to the
disposition of the balance of the shares covered thereby.

     7.7 Vesting. No Stock Options shall be exercisable until vested. The Committee shall
have sole discretion to specify the vesting period with respect to any Options granted under this
Plan. The Committee shall notify the Optionee as to the vesting period for any Option in the
Option Notice. In the event that the Committee shall not specify the vesting period for an Option,
the Options shall vest 24 months following the date they are granted.

Article VIII.
Written Notice, Issuance of Stock Certificates,
Stockholder Privilege

     8.1 Written Notice. An Optionee wishing to exercise an Option shall give written
notice to the Company, in the form and manner prescribed by the

6

 

Committee. Full payment for the Options exercised, as provided in section 7.6 above, must
accompany the written notice.

     8.2 Issuance of Stock Certificate. As soon as practicable after the receipt of
written notice and payment, the Company may deliver to the Optionee or to a nominee of the Optionee
a certificate or certificates for the requisite number of shares of Stock.

     8.3 Privileges of a Stockholder. An Optionee or any other person entitled to exercise
an Option under this Plan shall not have stockholder privileges with respect to any Stock covered
by the Option until the date of issuance of such Stock.

Article IX. Termination of Employment or Services

     Except as otherwise expressly specified by the Board, all Options granted under this Plan
shall be subject to the following termination provisions.

     9.1 Death. If an Optionee’s employment terminates by reason of death, the Option may
thereafter be exercised at any time prior to the expiration date of the Option or within 12 months
after the date of such death, whichever period is the shorter, by the person or persons entitled to
do so under the Optionee’s will or, if the Optionee shall fail to make a testamentary disposition
of an Option or shall die intestate, the Optionee’s legal representative or representatives. The
Option shall be exercisable only to the extent that such Option was exercisable as of the date of
death.

     9.2 Termination Other Than for Cause or Due to Death. In the event of an Optionee’s
termination of employment other than by reason of death, Retirement or Permanent Disability, the
non-vested portion of any Option and the vested portion of any Option which has not been exercised
shall terminate immediately.

          A change of duties or position within the Company, if any, shall not be considered a
termination of employment for purposes of this Plan. The Option Notices may contain such
provisions as the Committee shall approve with respect to the effect of approved leaves of absence
upon termination of employment.

     9.3 Retirement or Permanent Disability. Unless otherwise determined by the Committee,
in the event of an Optionee’s termination of employment by reason of Retirement or Permanent
Disability, any outstanding, vested Option then held by such Optionee shall remain exercisable, but
only to the extent the Option

7

 

was exercisable as of the date of the Optionee’s termination of employment, until the expiration of
the term of such Option. Notwithstanding this section or section 7.7 of this Plan, the Committee
shall have the authority to, upon a Optionee’s Retirement or Permanent Disability, extend the
vesting of the Optionee’s Options as if the Optionee were still employed. The Committee must
indicate in writing when a Optionee’s vesting period is continued pursuant to this section.

Article X. Rights of Optionees

     10.1 Service. Nothing in this Plan shall interfere with or limit in any way the right
of the Company to terminate any Employee’s employment at any time, nor confer upon any Employee any
right to continue in the employ of the Company.

     10.2 Nontransferability. Options granted under this Plan shall be nontransferable by
the Optionee, other than by will or the laws of descent and distribution, and shall be exercisable
during the Optionee’s lifetime only by the Optionee.

Article XI.
Amendment, Modification
and Termination of the Plan

     11.1 Amendment, Modification, and Termination of the Plan. The Board may at any time
terminate and from time to time may amend or modify the Plan. No amendment, modification or
termination of the Plan shall in any manner adversely affect any outstanding Option under the Plan
without the consent of the Optionee holding the Option. Effective January 1, 2008, the Board has
authorized the Committee to act on behalf of the Company for purposes of the Plan.

Article XII. Acquisition, Merger and Liquidation

     12.1 Acquisition. Notwithstanding anything herein to the contrary, in the event that
an Acquisition (as defined below) occurs with respect to the Company, the Board shall have the
option, but not the obligation, to cancel Options outstanding as of the effective date of
Acquisition, whether or not such Options are then exercisable, in return for payment to the
Optionees for each Option of an amount equal to a reasonable, good faith estimate of an amount
(hereinafter the “Spread”) equal to the difference between the net amount per share payable in the
Acquisition, or as a result of the Acquisition, less the exercise price per share of the Option.
In estimating the Spread, appropriate adjustments to give effect to the existence of the Options
shall be made, such as deeming the Options to have been exercised, with the Company receiving the
exercise price payable thereunder, and

8

 

treating the shares receivable upon exercise of the Options as being outstanding in determining the
net amount per share. For purposes of this section, an “Acquisition” shall mean any transaction in
which substantially all of the Company’s assets are acquired or in which a controlling amount of
the Company’s outstanding shares are acquired, in each case by a single person or entity or an
affiliated group of persons and/or entities. For purposes of this section a controlling amount
shall mean more than 50% of the issued and outstanding shares of Stock of the Company. The Company
shall have such an option regardless of how the Acquisition is effectuated, whether by direct
purchase, through a merger or similar corporate transaction, or otherwise. In cases where the
Acquisition consists of the acquisition of assets of the Company, the net amount per share shall be
calculated on the basis of the net amount receivable with respect to shares upon a distribution and
liquidation by the Company after giving effect to expenses and charges, including but not limited
to taxes, payable by the Company before the liquidation can be completed.

          Where the Company does not exercise its option under this section 12.1, the remaining
provisions of this Article XII shall apply, to the extent applicable.

     12.2 Merger or Consolidation. Subject to section 12.1, if the Company shall be the
surviving corporation in any merger or consolidation, any Option granted hereunder shall pertain to
and apply to the securities to which a holder of the number of shares of Stock subject to the
Option would have been entitled in such merger or consolidation.

     12.3 Other Transactions. Subject to section 12.1, dissolution or a liquidation of the
Company or a merger and consolidation in which the Company is not the surviving corporation shall
cause every Option outstanding hereunder to terminate as of the effective date of the dissolution,
liquidation, merger or consolidation. However, the Optionee either (i) shall be offered a firm
commitment whereby the resulting or surviving corporation in a merger or consolidation will tender
to the Optionee an Option (the “Substitute Option”) to purchase its shares on terms and conditions
both as to number of shares and otherwise, which will substantially preserve to the Optionee the
rights and benefits of the Option outstanding hereunder granted by the Company, or (ii) shall have
the right immediately prior to such dissolution, liquidation, merger, or consolidation to exercise
any unexercised Options whether or not then exercisable, subject to the provisions of this Plan.
The Board shall have absolute and uncontrolled discretion to determine whether the Optionee has
been offered a firm commitment and whether the tendered Substitute Option will substantially
preserve to the Optionee the rights and benefits of the Option outstanding hereunder.

9

 

Article XIII. Securities Registration

     13.1 Securities Registration. In the event that the Company shall deem it necessary
or desirable to register under the Securities Act of 1933, as amended, or any other applicable
statute, any Options or any Stock with respect to which an Option may be or shall have been granted
or exercised, or to qualify any such Options or Stock under the Securities Act of 1933, as amended,
or any other statute, then the Optionee shall cooperate with the Company and take such action as is
necessary to permit registration or qualification of such Options or Stock.

          Unless the Committee has determined that the following representation is unnecessary, each
person exercising an Option under the Plan may be required by the Company, as a condition to the
issuance of the shares pursuant to exercise of the Option, to make a representation in writing (a)
that he is acquiring such shares for his own account for investment and not with a view to, or for
sale in connection with, the distribution of any part thereof, and (b) that before any transfer in
connection with the resale of such shares, he will obtain the written opinion of counsel to the
Company, or other counsel acceptable to the Company, that such shares may be transferred. The
Company may also require that the certificates representing such shares contain legends reflecting
the foregoing.

Article XIV. Tax Withholding

     14.1 Tax Withholding. Whenever shares of Stock are to be issued in satisfaction of
Options exercised under this Plan, the Company shall have the power to require the recipient of the
Stock to remit to the Company an amount sufficient to satisfy federal, state and local withholding
tax requirements. Unless otherwise determined by the Committee, withholding obligations may be
settled with Stock, including Stock that is part of the award that gives rise to the withholding
requirement. The maximum amount of Option Stock that a Optionee may use toward satisfying tax
withholding requirements shall not exceed the minimum funding required for the withholding. The
obligations of the Company under the Plan shall be conditional on such payment or arrangements, and
the Company, its subsidiaries and affiliates shall, to the extent permitted by law, have the right
to deduct any such taxes from any payment otherwise due to the Optionee.

Article XV. Indemnification

10

 

     15.1 Indemnification. To the extent permitted by law, each person who is or shall
have been a member of the Board or Committee shall be indemnified and held harmless by the Company
against and from any loss, cost, liability, or expense that may be imposed upon or reasonably
incurred by him in connection with or resulting from any claim, action, suit, or proceeding to
which he may be a party or in which he may be involved by reason of any action taken or failure to
act under the Plan and against and from any and all amounts paid by him in settlement thereof, with
the Company’s approval, or paid by him in satisfaction of judgment in any such action, suit or
proceeding against him, provided he shall give the Company an opportunity, at its own expense, to
handle and defend it on his own behalf. The foregoing right of indemnification shall not be
exclusive of any other rights of indemnification to which such persons may be entitled under the
Company’s articles of incorporation or bylaws, as a matter of law, or otherwise, or any power that
the Company may have to indemnify them or hold them harmless.

Article XVI. Requirements of Law

     16.1 Requirements of Law. The granting of Options and the issuance of shares of Stock
upon the exercise of an Option shall be subject to all applicable laws, rules, and regulations, and
to such approvals by any governmental agencies or national securities exchanges as may be required.

     16.2 Governing Law. The Plan and all notices hereunder shall be construed in
accordance with and governed by the laws of the state of Wisconsin.

11EX-10(C)

Exhibit
(10)(c)

ASSOCIATED BANC-CORP

2003 LONG-TERM INCENTIVE STOCK PLAN

Amended and Restated Effective January 1, 2008

 

 

ASSOCIATED BANC-CORP

2003 LONG-TERM INCENTIVE STOCK PLAN

TABLE OF CONTENTS

	 	 	 	 	 	 	 
	 	 	 	 	Page
	SECTION I

	 	Purpose and Adoption
	 	 	1	 
	 
	 	 	 	 	 	 
	SECTION II

	 	Administration
	 	 	1	 
	 
	 	 	 	 	 	 
	SECTION III

	 	Awards
	 	 	3	 
	 
	 	 	 	 	 	 
	SECTION IV

	 	Miscellaneous Provisions
	 	 	17	 
	 
	 	 	 	 	 	 
	SECTION V

	 	Amendment and Termination; Adjustments Upon
Changes in Stock
	 	 	22	 
	 
	 	 	 	 	 	 
	SECTION VI

	 	Shares of Stock Available
	 	 	22	 
	 
	 	 	 	 	 	 
	SECTION VII

	 	Effective Date and Term of the Plan
	 	 	23	 
	 
	 	 	 	 	 	 
	SECTION VIII

	 	Disclaimer
	 	 	23	 

i

 

ASSOCIATED BANC-CORP

2003 LONG-TERM INCENTIVE STOCK PLAN

Section I. Purpose and Adoption.

     (a) Purpose of the Plan. The purpose of this Associated Banc-Corp 2003 Long-Term
Incentive Stock Plan (prior to January 1, 2008, the Associated Banc-Corp 2003 Long-Term Incentive
Plan) (the “Plan”) is (i) to associate more closely the interests of certain key employees of
Associated Banc-Corp (the “Company”) and its affiliated units and directors of the Company (the
“Participants”) with those of the Company’s shareholders by encouraging stock ownership, (ii) to
provide long-term stock and cash incentives and rewards to those key employees of the Company and
its affiliated units who are in a position to contribute to the long-term success and growth of the
Company, and (iii) to assist the Company in attracting and retaining key employees with requisite
experience and ability.

     (b) Adoption. The Plan has been approved by the Board of Directors of the Company (the
“Board”), to be effective as of January 1, 2003 (the “Effective Date”), but is subject to the
approval of the shareholders of the Company. If the Company fails to obtain shareholder approval
within 12 months after the Plan is adopted by the Board, any awards granted under the Plan will
become void.

Section II. Administration.

     (a) The Committee. The Plan shall be administered by the Compensation and Benefits
Committee of the Company’s Board of Directors (the “Committee”), or such other committee as is
appointed by the Board to address compensation matters, composed of not less than two Directors.
The Directors forming the Committee shall each be an “outside director” within the meaning of
Internal Revenue Code (“Code”) section 162(m), an “independent director” within the meaning of the
rules of the NASDAQ National Market System and a “Non-Employee Director” within the meaning of Rule
16b-3 under the Securities Exchange Act of 1934 (the “Exchange Act”). The members of the Committee
shall be appointed by, and serve at the pleasure of, the Board. In the event that any member of
the Committee is to be granted an award under the Plan, then said award shall be made by the Board.
The Board’s actions in such instances shall be governed by each of the provisions of the Plan to
the extent applicable to the Committee.

     (b) Authority and Discretion of Committee. Subject to the express provisions of the
Plan and provided that all actions taken shall be consistent with

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the purposes of the Plan, the Committee shall have full and complete authority and the sole
discretion to: (i) determine those key employees of the Company and its affiliated units who shall
be among the Participants; (ii) select the Participants to whom awards are to be granted under this
Plan; (iii) determine the size and the form of the award or awards to be granted to any
Participant; (iv) determine the time or times such awards shall be granted; (v) establish the terms
and conditions upon which such awards may be exercised and/or transferred; (vi) alter any
restrictions or vesting schedules; and (vii) adopt such rules and regulations, establish, define,
construe, interpret and implement any other terms and conditions, and make all other determinations
(which may be on a case-by-case basis) deemed necessary or desirable for the administration of the
Plan.

          The Committee may delegate such of its powers and authority under the Plan as it deems
appropriate to a subcommittee of the Committee. Such subcommittee shall consist of at least two
individuals, all of whom meet the requirements set forth in section II(a) above. The Committee
shall not have or exercise any discretion that would disqualify amounts payable under section
III(a), (b), (d), (e) or (f) as performance-based compensation for purposes of Code section 162(m).
The designation of a Participant to receive an award under one portion of the Plan does not require
the Committee to include such Participant under other portions of the Plan. The designation of a
Participant in any year shall not require the Committee to designate such person to receive an
award in any other year.

     (c) Option Grants. Options granted under the Plan may, in the discretion of the
Committee, be either Incentive Stock Options (“ISOs”) as defined in Code section 422 or
nonqualified stock options (collectively, “Options”). Each stock option agreement shall
specifically state, for each Option granted thereunder, whether the Option is an ISO or a
nonqualified stock option. In no event, however, shall both an ISO and a nonqualified stock option
be granted together under the Plan in such a manner that the exercise of one Option affects the
right to exercise the other. The provisions of this Plan and of each ISO granted hereunder shall
be interpreted in a manner consistent with Code section 422 and with all valid regulations issued
thereunder. However, to the extent that any ISO granted hereunder does not comply with the
provisions of Code section 422, such ISO shall be treated as a nonqualified stock option for all
purposes under the Code. ISOs may be granted only to employees of the Company and its affiliated
units. No ISO shall be granted under the Plan subsequent to December 31, 2012.

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Section III. Awards.

     Awards which the Committee may grant under the Plan may include any or all of the following,
as described herein: Any form of Option, Restricted Stock, Performance Shares, Make Whole Payments
or Stock Appreciation Rights granted under this Plan.

     (a) Nonqualified Stock Options. Nonqualified stock options are rights to purchase
shares of the Common Stock of the Company, $.01 par value, (“Common Stock”) at a price equal to the
Fair Market Value of such Common Stock on the date of grant for a predetermined period of time and
which do not qualify as an ISO under Code section 422 or are not labeled by the Committee as an
ISO.

          (i) The Committee shall determine the number of shares of Common Stock to be covered by each
such nonqualified stock option. Nonqualified stock options granted hereunder shall be evidenced by
option agreements containing such terms and conditions as the Committee shall establish from time
to time consistent with the Plan.

          (ii) No nonqualified stock option shall be exercisable until it is vested and, thereafter,
shall be immediately exercisable. A nonqualified stock option shall vest in accordance with terms
set forth by the Committee at the date of grant in the option agreement.

          (iii) In the event of termination of a Participant’s employment with the Company or its
affiliated units for any reason, except as otherwise provided below, any non-vested portion of any
nonqualified stock option granted to such Participant shall terminate immediately.

          (iv) Except as described below, the Committee may in its sole discretion, permit at the time a
nonqualified stock option is granted to allow a Participant to exercise a vested nonqualified stock
option up to 90 days following a Participant’s voluntary or involuntary termination of employment
with the Company or its affiliated units.

          (v) The Committee may, in its sole discretion, permit at the time a nonqualified stock option
is granted to provide that the nonqualified stock option, once vested, will remain exercisable
after the Participant’s employment with the Company or its affiliated units terminates by reason of
the Participant’s death, Total Disability or Retirement, but only to the extent such nonqualified
stock option was vested and exercisable on the date of such Participant’s

3

 

termination of employment, until the earlier of (a) one year following the date of termination
and (b) the expiration of the term of such Option. If on the date of such termination of
employment, any such nonqualified stock option shall not be fully exercisable, the Committee shall
have the discretion to cause such Option to continue to become exercisable on the date or dates
specified therein as if such termination of employment had not occurred. The Committee may
exercise the discretion granted to it by the preceding sentence at the time a nonqualified stock
option is granted or at any time thereafter while such a nonqualified stock option remains
outstanding.

          (vi) The Committee will determine the conditions of a nonqualified stock option exercise, but
in no event may any portion of the vested nonqualified stock option be exercisable later than ten
years from the date of the grant.

          (vii) All nonqualified stock options shall vest immediately upon a Change of Control, as
defined in section IV(m) hereof.

          (viii) The purchase price of shares purchased pursuant to any nonqualified stock option shall
be equal to the Fair Market Value of such shares on the date of nonqualified stock option grant, as
determined by the Committee, and shall be paid in full upon exercise, either (a) in cash; (b) by
delivery of shares of Common Stock held for a period of at least six months (valued at their Fair
Market Value on the date of nonqualified stock option exercise, as defined in section IV(f)); or
(c) a combination of cash and Common Stock.

          (ix) The Committee may at any time offer to buy out a nonqualified stock option previously
granted, based on such terms and conditions as the Committee shall establish and communicate to the
Participant at the time that such offer is made.

     (b) ISO. ISOs are rights to purchase shares of the Common Stock at a price equal to
the Fair Market Value of such Common Stock on the date of grant for a predetermined period of time.
Only Participants who are key employees (not directors who are not also employees) of the Company
or an affiliated unit shall be eligible to receive an ISO grant. However, in the case of an ISO
granted to a Participant who at the time of the grant owns (directly or indirectly, and including
the Shares purchasable under such ISO) stock of the Company possessing more than ten percent (10%)
of the total combined voting power of all classes of stock of the Company, the Option price shall
be at least 110% of such Fair Market Value at the time the ISO is granted; provided further, that
the ISO must be exercised within five years of the date of grant.

4

 

          (i) The Committee shall determine the number of shares of Common Stock to be covered by each
such ISO. ISOs granted hereunder shall be evidenced by option agreements containing such terms and
conditions as the Committee shall establish from time to time consistent with the Plan.

          (ii) The Option price for an ISO under the Plan shall in no event be less than the Fair Market
Value of the stock subject to the Option at the time the Option is granted.

          (iii) No ISO shall be exercisable until it is vested and, thereafter, shall be immediately
exercisable. An ISO shall vest in accordance with terms set forth by the Committee at the date of
grant in the option agreement.

          (iv) In the event of termination of a Participant’s employment with the Company or its
affiliated units for any reason, except as otherwise provided below or as otherwise determined by
the Committee in its sole discretion, any non-vested portion of any ISO granted to such Participant
shall terminate immediately.

          (v) Except as described below, the Committee may in its sole discretion, permit at the time an
ISO is granted to allow a Participant to exercise a vested ISO up to 90 days following the
Participant’s voluntary or involuntary termination of employment with the Company or its affiliated
units.

          (vi) The Committee may, in its sole discretion, permit at the time an ISO is granted to
provide that the nonqualified stock option, once vested, will remain exercisable after the
Participant’s employment with the Company or its affiliated units terminates by reason of the
Participant’s death, Total Disability or Retirement but only to the extent such option was vested
and exercisable on the date of such Participant’s termination of employment, until the earlier of
(a) one year following the date of termination and (b) the expiration of the term of such ISO. Any
Option executed more than three months after the Participant’s termination of employment due to
Retirement shall not meet the requirements for tax treatment of an ISO. Any Option executed more
than 1 year after the Participant’s termination of employment due to Total Disability shall not
meet the requirements for tax treatment of an ISO. Additionally, in the event of a Participant’s
death, the Participant’s executor, administrator, or such person need not exercise the Option
within three months after the death of the individual to whom the Option is granted to receive ISO
treatment. If on the date of such termination of employment, any such ISO shall not be fully
exercisable, the Committee shall have the discretion to cause such ISO to continue to become
exercisable on the date or dates specified therein as if such termination of

5

 

employment had not occurred. The Committee may exercise the discretion granted to it by the
preceding sentence at the time an ISO is granted or at any time thereafter while such an ISO
remains outstanding.

          (vii) The Committee will determine the conditions of ISO exercise, but in no event may any
portion of a vested ISO be exercisable earlier than one year (except pursuant to a Change of
Control) or later than ten years from the date of the grant.

          (viii) All ISOs shall vest immediately upon a Change of Control, as defined in section IV(m)
hereof.

          (ix) The purchase price of shares purchased pursuant to any ISO shall be equal to the Fair
Market Value of such shares on the date of grant, as determined by the Committee, and shall be paid
in full upon exercise, either (a) in cash; (b) by delivery of shares of Common Stock held for a
period of at least six months (valued at their Fair Market Value on the date of ISO exercise, as
defined in section IV); or (c) a combination of cash and Common Stock.

          (x) The Committee may at any time offer to buy out an ISO previously granted, based on such
terms and conditions as the Committee shall establish and communicate to the Participant at the
time that such offer is made.

     (c) Restricted Stock Awards. Restricted Stock Awards are stock grants, the vesting of
which will depend upon the Participant’s continued employment with the Company.

          (i) The Committee shall determine the number of shares of Restricted Stock to be covered by
each separate grant under the Plan. The Committee shall determine which Participants will receive
Restricted Stock. Restricted Stock will not qualify as “performance-based compensation” under Code
section 162(m).

          (ii) Restricted Stock is Common Stock acquired by a Participant subject to the restrictions
described in the following subsections.

          (iii) Restricted Stock may not be sold, transferred or otherwise disposed of, pledged, or
otherwise encumbered during a period set by the Committee, commencing with the date of such award.

          (iv) Restriction terms and conditions will be set by the Committee at the time of award. These
conditions will include a requirement that the

6

 

Participant continue employment with the Company in order to vest the Restricted Stock.
Vesting schedules pursuant to Restricted Stock Awards shall be “graded,” awarding the Participant
with portions of the Restricted Stock over a course of years. The Committee shall have complete
discretion to determine the length and timing of the graded vesting schedule.

          (v) In the event of the termination of employment of a recipient of Restricted Stock for any
reason, the recipient shall retain all stock that is vested pursuant to the vesting schedule
prescribed by the Committee. Vesting, however, will not continue with respect to any Restricted
Stock that was not fully vested at the time of the termination of employment.

          (vi) All restrictions shall lapse immediately upon a Change of Control, as defined in
section IV(m) hereof.

          (vii) Certificates issued in respect of Restricted Stock granted under the Plan shall be
registered in the name of the recipient, but shall bear the following legend:

               “The transferability of this certificate and the shares of stock represented hereby is
restricted and the shares are subject to the further terms and conditions contained in the
Associated Banc-Corp 2003 Long-Term Incentive Stock Plan of Associated Banc-Corp (the “Company”).
A copy of said Plan is on file in the office of the Secretary of the Company at the Company’s
offices in Green Bay, Wisconsin.”

               Prior to January 1, 2008, the legend provided:

               “The transferability of this certificate and the shares of stock represented hereby is
restricted and the shares are subject to the further terms and conditions contained in the 2003
Long-Term Incentive Plan of Associated Banc-Corp (the “Company”). A copy of said Plan is on file
in the office of the Secretary of the Company at the Company’s offices in Green Bay, Wisconsin.”

          (viii) To enforce the restrictions, terms and conditions on Restricted Stock, each recipient
thereof shall, immediately upon receipt of a certificate or certificates representing such stock,
deposit such certificates, together with stock powers and such other instructions of transfer as
the Committee may require, appropriately endorsed in blank, with the Company as Escrow Agent under
an escrow agreement in such form as shall be determined by the Committee.

7

 

     (d) Performance Shares. Performance Shares are stock grants, the payment of which
will depend upon the achievement by the Company of certain financial performance objectives.

          (i) The Committee shall determine the number of shares of Performance Shares to be covered by
each separate grant under the Plan. The Committee shall determine which Participants will receive
Performance Shares.

          (ii) Performance Shares are Common Stock acquired by Participants subject to the restrictions
described in the following subsections.

          (iii) Restriction terms and conditions will be set by the Committee at the time of Award. The
Committee may select the appropriate performance measure from among the following types of
measures: (a) basic or diluted earnings per share; (b) stock price growth; (c) return on equity;
or (d) revenue growth.

          (iv) For each Performance Period with respect to which a Performance Share Award may be earned
by a Participant under the Plan, the Committee shall establish the performance goal in writing for
such performance period by preparing an award schedule for each Participant. The Award schedule
shall set forth the applicable performance period, performance measure(s), performance goal(s), and
such other information (including a peer group modifier, if applicable) as the Committee may
determine. The Committee may also grant a Performance Share Award pursuant to an award formula,
such that the Participant could receive a specified percentage of the Performance Shares depending
upon a range set as part of the performance goal. Once established for a performance period, such
items shall not be amended or otherwise modified. Award schedules may vary from performance period
to performance period and from Participant to Participant. The Committee must establish the
performance goal applicable to each selected performance period no later than the earlier to occur
of (a) 90 days after the commencement of the performance period, and (b) the date upon which twenty
five percent (25%) of the performance period shall have elapsed.

          (v) In the event of the termination of employment of a recipient of Performance Shares due to
death, Total Disability or Retirement, or if the Company terminates the Participant without cause,
the Participant will receive a pro rata portion of the Performance Shares, based upon the length of
the Participant’s employment during the performance period. The Committee will determine the
amount of the prorated award by multiplying the amount of the award that would have been earned,
determined at the end of the performance period, by a fraction. The numerator of the fraction
equals the number of whole

8

 

months such Participant was employed during the performance period. The denominator of the
fraction equals the total number of months of the performance period. This paragraph (v) shall
apply only if the Company meets the specified performance goal. The Participant will receive none
of the Performance Shares if the Company does not meet the specified performance goal.

          (vi) If, prior to the Committee’s certification that the performance goal has been met
pursuant to the following paragraph, the Participant terminates employment for any reason other
than death, Total Disability or Retirement, or if the Company terminates the Participant’s
employment with cause, the Participant shall receive none of the Performance Shares, regardless of
whether the Company meets the performance goal.

          (vii) As soon as administratively feasible following the end of the performance period, the
Committee will determine whether the Company has attained the performance goal. If the performance
goal has been attained, the Committee will remove restrictions on the Participant’s Performance
Shares. If the Company has not attained the performance goal, the Participant will forfeit the
Performance Shares.

          (viii) All restrictions shall lapse immediately upon any Change of Control, as defined in
section IV(m) hereof.

          (ix) With respect to any Performance Share that does not qualify as performance-based
compensation for purposes of Code section 162(m), the Committee is authorized to defer payment of
such Awards until the Participant is no longer subject to the limits of Code section 162(m) or any
successor statute, or a Change of Control occurs.

          (x) Certificates issued in respect of Performance Shares granted under the Plan shall be
registered in the name of the recipient, but shall bear the following legend:

“The transferability of the certificate and the shares of stock represented
hereby is restricted and the shares are subject to the further terms and
conditions contained in the Associated Banc-Corp 2003 Long-Term Incentive Stock
Plan of Associated Banc-Corp (the “Company”). A copy of said Plan is on file in
the office of the secretary of the Company at the Company’s offices in Green
Bay, Wisconsin.”

9

 

Prior to January 1, 2008, the legend provided:

“The transferability of the certificate and the shares of stock represented
hereby is restricted and the shares are subject to the further terms and
conditions contained in the 2003 Long-Term Incentive Plan of Associated
Banc-Corp (the “Company”). A copy of said Plan is on file in the office of the
secretary of the Company at the Company’s offices in Green Bay, Wisconsin.”

          (xi) To enforce the restrictions, terms and conditions on Performance Shares, each recipient
thereof shall, immediately upon receipt of a certificate or certificates representing such stock,
deposit such certificates, together with stock powers and such other instruments of transfer as the
Committee may require, appropriately endorsed in blank with the Company as Escrow Agent under a
escrow agreement in such form as shall be determined by the Committee.

     (e) Make Whole Payment.

          (i) The Committee may, in its discretion issue a Make Whole Payment to any Participant
receiving a Restricted Stock Award or a Performance Share Award. The Committee will have
discretion with respect to which Restricted Stock Awards or Performance Share Awards, if any, will
be accompanied by a Make Whole Payment. The Committee will determine which awards will have an
accompanying Make Whole Payment at the time the Committee grants the award.

          (ii) With respect to any Make Whole Payment accompanying a Restricted Stock Award, the
Participant will become entitled to the Make Whole Payment only with respect to shares of
Restricted Stock which become vested. The Company will pay such Make Whole Payments in the year
during which restrictions lapse on such shares. With respect to any Make Whole Payment
accompanying a Performance Share, the Participant shall become entitled to the Make Whole Payment
only if the Company attains the performance goal associated with the Performance Shares (or if a
Participant becomes entitled to Performance Shares upon a Change of Control). The Company will pay
the Make Whole Payment with respect to such shares in the year during which restrictions lapse on
the shares.

          (iii) The Committee will have discretion to issue any Make Whole Payment in the form of Common
Stock or cash. The amount of a Make Whole Payment with respect to each share of Restricted Stock
or Performance Share shall equal the sum of (a) the highest federal marginal income tax rate in
effect in the

10

 

year during which restrictions lapse (minus state taxes deducted), plus (b) the highest
marginal income tax rate in the state of the Participant’s residence in effect in the year during
which restrictions lapse.

          (iv) With respect to any Make Whole Payment accompanying a Performance Share under the LTI
Plan that does not qualify as performance-based compensation for purposes of Code section 162(m),
the Committee is authorized to defer payment of such Make Whole Payment; provided that the payment
is made as soon as reasonably practicable following the first date on which the Committee
reasonably anticipates that, if the payment were made on such date, the Company’s deduction would
no longer be restricted due to the application of Code section 162(m). In the event that a
Performance Share qualifies as performance-based compensation for purposes of Code section 162(m)
in the year that the performance goal is certified by the Committee, but the accompanying Make
Whole Payment would not qualify as performance-based compensation for purposes of Code section
162(m), no Make Whole Payment will be made with respect to such Performance Share.

     (f) Stock Appreciation Rights—162(m) Employees. The Committee may award Stock
Appreciation Rights under this subsection (f) to employees of the Company whose compensation may
become subject to the Code section 162(m) deduction limits. All Stock Appreciation Rights issued
under this subsection (f) are intended to satisfy the requirements applicable so as to qualify such
Stock Appreciation Rights as “performance-based compensation” within the meaning of Code 162(m).

          (i) Stock Appreciation Rights shall consist of the right to receive cash, Common Stock or a
combination of both. The Committee shall have complete discretion to determine whether a
particular Stock Appreciation Right shall be paid in the form of cash or Common Stock. The
Committee shall determine the number of Stock Appreciation Rights to be covered by each separate
grant under the Plan. The Committee shall determine which Participants will receive Stock
Appreciation Rights.

          (ii) Under a Stock Appreciation Right, the Committee will base the amount of compensation the
Participant will receive solely on the increase in the Fair Market Value of the Common Stock of the
Company after the date of the grant.

          (iii) The Committee shall have the discretion, at the time of the grant, to determine:
(a) the times at which Stock Appreciation Rights shall be awarded; (b) the number of Stock
Appreciation Rights awarded to each

11

 

Participant; and (c) the performance period. The Committee shall have the discretion to
reduce the amount payable under any Stock Appreciation Right subject to this subsection (f) after
its original grant, but shall not have the discretion to increase the amount of any payment.

          (iv) In the event of the termination of employment of a recipient of Stock Appreciation Rights
under this subsection (f) due to death, Total Disability or Retirement, or if the Company
terminates the Participant without cause, the Participant will receive under each Stock
Appreciation Right the difference between the Fair Market Value of Common Stock at the beginning of
the performance period and the Fair Market Value of Common Stock at the time of termination. The
preceding sentence shall apply only if the Fair Market Value of Common Stock increased during the
shortened performance period.

          (v) In the event of a Change in Control, the Participant will receive under each Stock
Appreciation Right under this subsection (f) the difference between the Fair Market Value of Common
Stock at the beginning of the performance period and the Fair Market Value of Common Stock at the
time of the Change of Control. The preceding sentence shall apply only if the Fair Market Value of
Common Stock increased between the beginning of the performance period and the Change of Control.

          (vi) If, prior to the Committee’s certification that the Fair Market Value of Common Stock
increased during the performance period, the Participant terminates employment for any reason other
than death, Total Disability or Retirement, or if the Company terminates the Participant’s
employment with cause, the Participant shall receive no payment pursuant to the Stock Appreciation
Right.

          (vii) Within 60 days following the end of the performance period (or after [a] the Participant
terminates employment due to death, Total Disability or Retirement or [b] the Company’s termination
of the Participant without cause), the Committee will determine whether the Fair Market Value of
Common Stock increased during the performance period. If the Fair Market Value has increased, the
Company will pay to the Participant the amount of cash or Common Stock due under the Stock
Appreciation Right within such 60-day period. If the Fair Market Value has not increased, the
Participant will receive no amount under the Stock Appreciation Right.

          (viii) With respect to any Stock Appreciation Right under this subsection (f) of the LTI Plan
that does not qualify as performance-based compensation for purposes of Code section 162(m), the
Committee is authorized

12

 

to defer payment of the amount of the Stock Appreciation Right; provided that the payment is
made as soon as reasonably practicable following the first date on which the Committee reasonably
anticipates that, if the payment were made on such date, the Company’s deduction would no longer be
restricted due to the application of Code section 162(m).

          (ix) As used in this subsection (f), the phrase “termination of employment” shall be
interpreted consistent with the phrase “separation from service” under Internal Revenue Code
section 409A.

     (g) Stock Appreciation Rights—Non-162(m) Employees. The Committee may award Stock
Appreciation Rights under this subsection (g) only to employees of the Company whose salaries will
not become subject to the Code section 162(m) deduction limits.

          (i) Stock Appreciation Rights shall consist of the right to receive cash, Common Stock or a
combination of both. The Committee shall have complete discretion to determine whether a
particular Stock Appreciation Right shall be paid in the form of cash or Common Stock. The
Committee shall determine the number of Stock Appreciation Rights to be covered by each separate
grant under the Plan. The Committee shall determine which Participants will receive Stock
Appreciation Rights.

          (ii) Under a Stock Appreciation Right, the Committee will base the amount of compensation the
Participant will receive solely on the increase in Fair Market Value of the Common Stock of the
Company after the date of the grant.

          (iii) The Committee shall have the discretion, at the time of the grant, to determine: (a)
the times at which Stock Appreciation Rights shall be awarded; (b) the number of Stock Appreciation
Rights awarded to each Participant; and (c) the performance period. The Committee shall have the
discretion to reduce the amount payable under any Stock Appreciation Right subject to this
subsection (g) at any time.

          (iv) In the event of the termination of employment of a recipient of Stock Appreciation Rights
under this subsection (g) due to death, Total Disability or Retirement, or if the Company
terminates the Participant without cause, the Participant will receive under each Stock
Appreciation Right the difference between the Fair Market Value of Common Stock at the beginning of
the performance period and the Fair Market Value of Common Stock at the time

13

 

of termination. This paragraph (iv) shall apply only if the Fair Market Value of Common Stock
increased during the performance period.

          (v) In the event of a Change in Control, the Participant will receive under each Stock
Appreciation Right under this subsection (g) the difference between the Fair Market Value of Common
Stock at the beginning of the performance period and the Fair Market Value of Common Stock at the
time of the Change of Control. The preceding sentence shall apply only if the Fair Market Value of
Common Stock increased between the beginning of the performance period and the Change of Control.

          (vi) If, prior to the Committee’s certification that the Fair Market Value of Common Stock
increased during the performance period, the Participant terminates employment for any reason other
than death, Total Disability or Retirement, or if the Company terminates the Participant’s
employment with cause, the Participant shall receive no payment pursuant to the Stock Appreciation
Right.

          (vii) Within 60 days following the end of the performance period (or after [a] the Participant
terminates employment due to death, Total Disability or Retirement or [b] the Company’s termination
of the Participant without cause), the Committee will determine whether the Fair Market Value of
Common Stock increased during the performance period. If the Fair Market Value has increased, the
Company will pay the Participant the amount of cash or Common Stock due under the Stock
Appreciation Right within such 60-day period. If the Fair Market Value has not increased, the
Participant will receive no amount under the Stock Appreciation Right.

          (viii) As used in this subsection (g), the phrase “termination of employment” shall be
interpreted consistent with the phrase “separation from service” under Internal Revenue Code
section 409A.

     (h) Limitations on Grants.

          (i) The following limitations will apply to grants of Options under the Plan:

               [a] No Participant will be granted Options under the Plan to receive more than 200,000 shares
of Common Stock in any fiscal year, provided that the Company may make an additional one-time grant
of up to 50,000 shares to newly hired employees.

14

 

               [b] No Participant will be granted Options under the Plan to purchase more than 2,000,000
shares over the term of the Plan. However, if the number of shares available for issuance under
the Plan is increased, the maximum number of Options that any Participant may be granted also
automatically will increase by a proportionate amount equal of shares for each additional fiscal
year in which shares are allocated for issuance under the Plan.

          Except as to forfeited shares, the payment of cash dividends and dividend equivalents in
conjunction with outstanding awards shall not be counted against the shares available for issuance.

          The foregoing limitations are intended to satisfy the requirements applicable to Options so as
to qualify such awards as “performance-based compensation” within the meaning of Code section
162(m). In the event that the Committee determines that such limitations are not required to
qualify Options as performance-based compensation, the Committee may modify or eliminate such
limitations.

          (ii) The following limitations will apply to grants of ISOs under the Plan:

               [a] The aggregate Fair Market Value (determined at the time the ISOs are granted) of the
Shares with respect to which the ISOs are exercisable for the first time by an employee during any
calendar year shall not exceed $100,000. This limitation shall be applied by taking ISOs into
account in the order they were granted.

               [b] The Participant must notify the Company if Shares acquired upon the exercise of an ISO are
disposed of (a) within two (2) years following the date the ISO was granted; nor (b) within one (1)
year following the date shares of Common Stock are transferred to the employee.

               [c] The aggregate number of shares available under the Plan to be granted as ISOs by the
Committee will equal 3,000,000.

          (iii) The following limitations will apply to grants of Performance Shares under the Plan:

               [a] No Participant will be granted Performance Shares under the Plan in excess of 100,000
shares of Common Stock in any fiscal year, provided that the Company may make an additional
one-time grant of up to 25,000 shares to newly hired employees. The value of Performance Shares
issued

15

 

to a Participant under the Plan for any fiscal year shall not exceed $4 million with an
additional one-time grant to newly hired employees up to $1 million.

               [b] No Participant will be granted Performance Shares under the Plan in excess of 1,000,000
shares over the term of the Plan. If the number of such shares available for issuance under the
Plan is increased, the maximum amount of Performance Shares that any Participant may be granted (in
any fiscal year and over the term of the Plan) also automatically will increase by a proportionate
amount of equal shares or cash.

               [c] Pursuant to subsection (III)(e) above, the Committee may grant Make Whole Payments in
connection with any Performance Share. No Participant will be granted a Make Whole Payment in
excess of the total permissible number of shares indicated in the previous two paragraphs,
multiplied by the amount of a Make Whole Payment, as specified in subsection (III)(e)(iii) above.
If the number of Performance Shares available for issuance under the Plan is increased, the number
of Make Whole Payments available under the Plan also automatically will increase by an amount
proportionate to the increased number of Performance Shares available. The total value of Make
Whole Payments made to any Participant under the Plan in any fiscal year shall not exceed
$1.5 million.

          The foregoing limitations are intended to satisfy the requirements applicable to Performance
Shares so as to qualify such awards as “performance-based compensation” within the meaning of Code
section 162(m). In the event that the Committee determines that such limitations are not required
to qualify Performance Shares as performance-based compensation, the Committee may modify or
eliminate such limitations.

          (iv) The following limitations will apply to Stock Appreciation Rights under subsection
(III)(f) of the Plan:

               [a] No Participant will be granted Stock Appreciation Rights under subsection (III)(f) of the
Plan in excess of 100,000 shares of Common Stock in any fiscal year (or cash equal to the Fair
Market Value of such amount of Common Stock valued as of the time of the award payment), provided
that the Company may make an additional one time grant of up to 25,000 shares (or the Fair Market
Value of such shares valued at the time of the award payment) to newly hired employees.

               [b] No Participant will be granted Stock Appreciation Rights under subsection (III)(f) of the
Plan in excess of 1,000,000 shares over the term of the Plan (or the Fair Market Value of such
shares valued as of the time of

16

 

the award payment). If the number of such shares available for issuance under the Plan is
increased, the maximum amount of Stock Appreciation Rights that any Participant may be granted (in
any fiscal year and over the term of the Plan) also automatically will increase by a proportionate
amount of equal shares or cash.

          The foregoing limitations are intended to satisfy the requirements applicable to Stock
Appreciation Rights so as to qualify such awards as “performance-based compensation” within the
meaning of Code section 162(m). In the event that the Committee determines that such limitations
are not required to qualify Stock Appreciation Rights as performance-based compensation, the
Committee may modify or eliminate such limitations.

Section IV. Miscellaneous Provisions.

     (a) Rights of Recipients of Awards. A holder of Options, Performance Shares and Make
Whole Payments granted under the Plan shall have no rights as a shareholder of the Company by
virtue thereof unless and until certificates for shares are issued. The holder of a Restricted
Stock Award or a Performance Share Award will be entitled to receive any dividends on such shares
in the same amount and at the same time as declared on shares of Common Stock of the Company and
shall be entitled to vote such shares as a shareholder of record.

     (b) Assignment. ISOs under this Plan will not be transferable by the Participant at
any time. Nonqualified stock options, or any rights or interests of a Participant therein, shall
be assignable or transferable by such Participant only at the discretion of the Committee or by
will or the laws of descent and distribution. Restricted Stock and Performance Shares shall be
assignable or transferable by such Participant only after the restrictions on such shares lapse.

     (c) Further Agreements. All Options, Restricted Stock Awards, Performance Shares and
Make Whole Payments granted under this Plan shall be evidenced by agreements or other written
documents from the Company, in such form and containing such terms and conditions (not inconsistent
with this Plan) as the Committee may require. No person shall have any rights under any award
granted under the Plan unless and until the Committee and the Participant shall have executed such
an agreement or received any other award acknowledgment authorized by the Committee expressly
granting the award to such person and containing provisions setting forth the terms of the award.
Such agreement may set forth certain restrictive covenants applicable to the Participant and
penalties for the breach thereof, as determined by the Committee in its sole discretion.

17

 

     (d) Replacement Options. Upon cancellation of an outstanding Option, replacement
Options may be issued in an amount and with such terms as the Committee may determine.

     (e) Deferral of Exercise.

          (i) Securities Law Restrictions. Although the Company intends to use its reasonable
efforts so that the shares purchased upon the exercise of Options will be registered under, or
exempt from the registration requirements of the federal Securities Act of 1933, as amended (the
“Securities Act”) and any applicable state securities law at the time Options become exercisable,
if the exercise of an Option or any part of it would otherwise result in the violation by the
Company of any provision of the Securities Act or of any state securities law, the Company may
require that such exercise be deferred until the Company has taken appropriate action to avoid any
such violation.

          (ii) Legal and Other Requirements. No shares of Common Stock shall be issued or
transferred upon exercise of any award under the Plan unless and until all legal requirements
applicable to the issuance or transfer of such shares and such other requirements as are consistent
with the Plan have been complied with to the satisfaction of the Committee. The Committee may
require that, prior to the issuance or transfer of Common Stock hereunder, the recipient thereof
shall enter into a written agreement to comply with any restrictions on subsequent disposition that
the Committee or the Company deem necessary or advisable under any applicable law, regulation or
official interpretation thereof. Certificates of stock issued hereunder may bear a legend to
reflect such restrictions.

     (f) Withholding of Taxes. The Company shall be entitled, if necessary or desirable,
to withhold from any Participant, from any amounts due and payable by the Company to such
Participant (or secure payment from such Participant in lieu of withholding), the amount of any
withholding or other tax due from the Company with respect to any shares or cash payable under the
Plan, and the Company may defer the exercise of any Options or the issuance of shares thereunder
unless indemnified to its satisfaction. Unless otherwise determined by the Company, the
Participant’s withholding reimbursement obligation may be settled by the Participant’s transfer of
vested Common Stock to the Company. The maximum number of shares that the Participant may use
toward satisfying the withholding reimbursement shall not exceed the minimum funding required for
the withholding. Where the Participant’s withholding reimbursement obligation arises by reason of
the Participant’s election under section 83(b) of the Code with

18

 

respect to the Award, the Participant may not remit unvested shares in satisfaction of the
Participant’s withholding reimbursement obligation.

     (g) Right to Awards. No employee of the Company or its affiliated unit or other
person shall have any claim or right to be a Participant in this Plan or to be granted an award
hereunder. Neither the adoption of this Plan nor any action taken hereunder shall be construed as
giving any Participant any right to be retained in the employ of the Company or any affiliated unit
nor shall the grant of any award hereunder constitute a request or consent to postpone the
Retirement date of a Participant. Nothing contained hereunder shall be construed as giving any
Participant or any other person any equity or interest of any kind in any assets of the Company or
creating a trust of any kind or a fiduciary relationship of any kind between the Company and any
such person. As to any claim for any unpaid amounts under the Plan, any Participant or any other
person having a claim for payments shall be an unsecured creditor.

     (h) Fair Market Value. The “Fair Market Value” of the Common Stock of the Company
shall be determined by the Committee and shall be the closing price as reported on the NASDAQ
National Market System as reported in the Wall Street Journal, for the Company’s Common Stock for
the trading day of the date of the grant, exercise or award payment, whichever is appropriate. If
no trade occurs on the NASDAQ National Market System on such date, the “Fair Market Value” of the
Common Stock of the Company shall be determined by the Committee in good faith.

     (i) Total Disability. “Total Disability” shall mean a finding by the Committee that a
Participant meets the standard for Total Disability as provided in the Associated Banc-Corp
Long-Term Disability Plan.

     (j) Retirement. “Retirement” shall mean any date on which an employee retires under
the terms and conditions of the Company’s Profit Sharing & 401(k) Plan provided, however, that the
employee has attained age 55 as of such date.

     (k) Cause. The term “cause” in connection with a termination of employment by reason
of a dismissal for cause shall mean:

          (i) The willful and continued failure by a Participant to substantially perform his duties
with the Company after a demand for substantial performance is delivered to the Participant by the
Chief Executive Officer of the Company which specifically identifies the manner in which the
Company believes that the Participant has not substantially performed his duties; or

19

 

          (ii) The willful engaging by the Participant in misconduct which is materially damaging to the
Company, monetarily or otherwise.

          Any rights the Company may have under this Plan in respect of the events giving rise to cause
shall be in addition to the rights the Company may have under any other agreement with a
Participant or at law or in equity. Any determination of whether a Participant’s employment is (or
is deemed to have been) terminated for cause for purposes of the Plan or any award hereunder shall
be made by the Committee in its discretion. If, subsequent to a Participant’s voluntary
termination of employment or involuntary termination of employment without cause, it is discovered
that the Participant’s employment could have been terminated for cause, the Committee may deem such
Participant’s employment to have been terminated for cause. A Participant’s termination of
employment for cause shall be effective as of the date of the occurrence of the event giving rise
to cause, regardless of when the determination of cause is made.

     (l) Indemnity. Neither the Board nor the Committee, nor any members of either, nor
any employees of the Company or its affiliated units, shall be liable for any act, omission,
interpretation, construction, or determination made in good faith in connection with their
responsibilities with respect to the Plan, and the Company hereby agrees to indemnify the members
of the Board, the members of the Committee, and the employees of the Company and its affiliated
units with respect to any claim, loss, damage, or expense (including counsel fees) arising from any
such act, omission, interpretation, construction, or determination with respect to the Plan or any
action taken pursuant to it to the full extent permitted by law and the Articles of Incorporation
of the Company.

     (m) Change of Control. A “Change of Control” shall be deemed to have occurred on the
date of the following transactions:

          (i) An offer is accepted, in writing, for a change in ownership of 25% or more of the
outstanding voting securities of the Company;

          (ii) An offer is accepted, in writing, whereby the Company will be merged or consolidated with
another corporation, and as a result of such anticipated merger or consolidation, less than 75% of
the outstanding voting securities of the surviving or resulting corporation will be owned in the
aggregate by the shareholders of the Company who owned such securities immediately prior to such
merger or consolidation, other than affiliates (within the meaning of the Exchange Act) of any
party to such merger or consolidation;

          (iii) An offer is accepted, in writing, whereby the Company sells at least 85% of its assets
to any entity which is not a member of the control group

20

 

of corporations, within the meaning of Code section 1563, of which the Company is a member; or

          (iv) An offer is accepted, in writing, whereby a person, within the meaning of
sections 3(a)(9) or 13(d)(3) of the Exchange Act, acquires 25% or more of the outstanding voting
securities of the Company (whether directly, indirectly, beneficially or of record).

          For purposes hereof, ownership of voting securities shall take into account and shall include
ownership as determined by applying the provisions of Rule 13d-3(d)(1)(i) (relating to options) of
the Exchange Act.

     (n) Transfers and Leaves. A change in employment or service from the Company to an
affiliated unit of the Company, or vice versa, shall not constitute termination of employment or
service for purposes of the Plan. Furthermore, the Committee (or Board in case of a member of the
Committee) may determine that for purposes of the Plan, a Participant who is on leave of absence
will still be considered as in the continuous employment or service of the Company.

     (o) No Fiduciary Relationship or Responsibility. The Plan is not subject to ERISA.
Under ERISA and related federal laws, the Company is not a fiduciary with respect to the Plan and
has no fiduciary obligation with respect to any Participant, beneficiary, or other person claiming
a right hereunder. Further, nothing herein contained, and no action or inaction arising pursuant
hereto shall give rise under state or federal law to a trust of any kind or create any fiduciary
relationship of any kind or degree for the benefit of Participants, any beneficiary, or any other
person.

     (p) Severability of Provisions. If any provision of this Plan is held to be invalid
or unenforceable, such invalidity or unenforceability shall not affect any other provisions, and
this Plan shall be construed and enforced as if such provision had not been included.

     (q) Governing Law. This Plan shall be governed, administered, construed, and enforced
according to the laws of the United States and the State of Wisconsin to the extent not preempted
by the laws of the United States.

     (r) Waiver. A waiver by a party of any of the terms and conditions of this agreement
in any instance shall not be deemed or construed to be a waiver of such term or condition for the
future, or of any subsequent breach thereof, or of any other term or condition of this agreement.

21

 

     (s) Entire Agreement. This Plan constitutes the entire agreement between the parties
respecting the subject matter hereof, and there are no representations, warranties, agreements, or
commitments of the Company hereto except as set forth herein. This Plan may be amended only by an
instrument in writing.

Section V. Amendment and Termination; Adjustments Upon Changes in Stock.

     The Board may at any time, and from time to time, amend, suspend or terminate the Plan in
whole or in part; provided, that such amendment shall be subject to shareholder approval to the
extent required by applicable law or the rules of the NASDAQ National Market System or any other
exchange or market on which any of the Company’s securities are traded. Except as provided herein,
no amendment, suspension or termination of the Plan may impair the rights of a Participant to whom
an award has been granted without such Participant’s consent. If there shall be any change in the
stock subject to the Plan or to any Option, Restricted Stock Award, Performance Share Award, Stock
Appreciation Right or other award granted under the Plan through merger, consolidation,
reorganization, recapitalization, stock dividend, stock split or other change in the corporate
structure, appropriate adjustments may be made by the Board in the aggregate number and kind of
shares and the price per share subject to outstanding Options, Restricted Stock Awards, Performance
Share Awards, Stock Appreciation Rights or other awards. Effective January 1, 2008, the Board has
authorized the Committee to act on behalf of the Company for purposes of the Plan.

Section VI. Shares of Stock Available.

     The shares available for Options, Restricted Stock Awards, Performance Share Awards, Make
Whole Payments and Stock Appreciation Rights under this Plan shall not exceed 3,000,000 shares of
the Company’s Common Stock (adjusted for stock dividends and splits). This amount will be reduced
upon the exercise of an Option, by the number of shares exercised; by the number of shares which
are released due to the lapse of restrictions in case of a Restricted Stock Award or Performance
Share Award; by the number of Make Whole Payments made (in Common Stock) at the time restrictions
lapse on the Restricted Stock Awards or Performance Share Awards; and with respect to Stock
Appreciation Rights at the time such awards are paid. Any shares subject to an Option hereunder
that for any reason expires, terminates, or is cancelled (other than because of the unexercised
expiration of such Option); shares reacquired by the Company because the Participant’s employment
with the Company terminates prior to the lapse of restrictions on Restricted Stock Awards; shares
reacquired by the Company because the Company failed to attain a performance goal under a
Performance

22

 

Share Award; Make Whole Payments not paid because restrictions on accompanying Restricted Stock
Awards or Performance Share Awards did not lapse; or Stock Appreciation Rights not paid because the
value of Common Stock did not increase during the performance period will be available for further
awards. Shares of Common Stock available for Options, Restricted Stock Awards, Performance Share
Awards or Stock Appreciation Rights may be authorized but unissued shares, treasury shares, or
shares reacquired on the open market. No fractional shares shall be issued under the Plan. Cash
may be paid in lieu of any fractional shares and settlement of awards under the Plan.

Section VII. Effective Date and Term of the Plan.

     Subject to shareholder approval, the Effective Date of the Plan is the date on which
shareholder approval is obtained. Awards under the Plan may be made for a period of ten years
commencing on such date. The period during which an Option or other Award may be exercised may
extend beyond that time as provided herein.

Section VIII. Disclaimer.

     Associated is not responsible for the failure of optionees to make timely exercises, nor will
any exception to the Plan be granted because of such failure and inaction.

     Adopted by the Administrative Committee of the Board of Directors: March 4, 2003.

     Adopted by the Board of Directors: March 4, 2003.

     Approved by Shareholders at the April 23, 2003 Annual Meeting.

     Adopted by the Administrative Committee of the Board of Directors: January 26, 2005.

     Adopted by the Board of Directors: January 26, 2005.

     Amended by the Compensation and Benefits Committee of the Board of Directors: October 28,
2008.

     Adopted by the Board of Directors: October 28, 2008.

23

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