Document:

Exhibit
10.12

 

REGISTRATION
RIGHTS AGREEMENT

 

This
Registration Rights Agreement (the “Agreement”) is made and entered into as of this 30th day of
March 2018 by and among TheMaven, Inc., a Delaware corporation (the “Company”) and the investor(s) identified
on the signature pages hereto (each, including its successors and assigns, an “Investor,” and collectively,
the “Investors”).

 

R
E C I T A L S

 

WHEREAS,
the Company will sell shares of its Common Stock to certain of the Investors pursuant to that certain Securities Purchase Agreement
(the “Purchase Agreement”) dated as of even date herewith by and among the Company and the Investors.

 

A
G R E E M E N T

 

NOW,
THEREFORE, in consideration of the mutual covenants contained in this Agreement, and for other good and valuable consideration
the receipt and adequacy of which are hereby acknowledged, the Company and the Investors agree as follows:

 

The
parties hereby agree as follows:

 

1.
Certain Definitions. As used in this Agreement, the following terms shall have the following meanings: 

 

“Business
Day” means any day other than a Saturday, Sunday or a day which is a Federal legal holiday in the U.S.

 

“Common
Stock” means the Company’s common stock, par value $0.01 per share, and any securities into which such shares
may hereinafter be reclassified.

 

“Person”
means any individual, sole proprietorship, joint venture, partnership, company, corporation, association, limited liability company,
cooperation, trust, estate, governmental authority, or any other entity of any nature whatsoever.

 

“Prospectus”
means (i) the prospectus included in any Registration Statement, as amended or supplemented by any prospectus supplement, with
respect to the terms of the offering of any portion of the Registrable Securities covered by such Registration Statement and by
all other amendments and supplements to the prospectus, including post-effective amendments and all material incorporated by reference
in such prospectus, and (ii) any “free writing prospectus” as defined in Rule 405 under the 1933 Act.

 

“register,”
“registered” and “registration” refer to a registration made by preparing and filing a Registration
Statement or similar document in compliance with the 1933 Act, and the SEC’s declaration or ordering of effectiveness of
such Registration Statement or document.

 

    	 

     

    

 

“Registrable
Securities” means (i) the Shares and (ii) any other securities issued or issuable with respect to or in exchange for
Registrable Securities, whether by merger, charter amendment or otherwise; provided, that the Shares held by an Investor shall
not be Registrable Securities if such Investor has not completed and delivered to the Company a Selling Stockholder Questionnaire
as requested prior to the filing of the Initial Registration Statement; and provided, further, that, an Investor’s security
shall cease to be a Registrable Security upon the earliest to occur of the following: (A) sale of such security pursuant to a
Registration Statement; or (B) such security becoming eligible for sale by the Investor pursuant to Rule 144 under the 1933 Act.

 

“Registration
Statement” means any registration statement of the Company filed under the 1933 Act (including a post-effective amendment
to a previously filed registration statement) that covers the resale of any of the Registrable Securities pursuant to the provisions
of this Agreement, amendments and supplements to such Registration Statement, including post-effective amendments, all exhibits
and all material incorporated by reference in such Registration Statement.

 

“Required
Investors” means the Investors then holding a majority of the Registrable Securities.

 

“SEC”
means the U.S. Securities and Exchange Commission.

 

“Selling
Stockholder Questionnaire” means a questionnaire in the form and substance reasonably satisfactory to the Company, or
such other form of questionnaire as may reasonably be adopted by the Company from time to time.

 

“Shares”
means the shares of Common Stock issued to Investors pursuant to the Purchase Agreement.

 

“1933
Act” means the U.S. Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.

 

“1934
Act” means the U.S. Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.

 

    	 

     

    

 

2.
Registration.

 

(a)
Registration Statement. Following the final closing date of the transactions contemplated by the Purchase Agreement and
agreements of similar tenor in the offering of which the Purchase Agreement is a part (the “Closing Date”)
but no later than 270 days after the Closing Date; provided that the Company is permitted to file a registration statement in
compliance with the SEC’s rules and regulations with respect to the age of financial statements in registration statements
(the “Age Requirements”), otherwise until such time as the Company is in compliance with the Age Requirements
(the “Filing Deadline”), the Company shall prepare and file with the SEC one Registration Statement on Form
S-3 (or, if Form S-3 is not then available to the Company, on such form of registration statement as is then available to effect
a registration for resale of the Registrable Securities) covering the resale of the Registrable Securities. Subject to any SEC
comments, such Registration Statement shall include the plan of distribution attached hereto as Exhibit A; provided, however,
that no Investor shall be named as an “underwriter” in the Registration Statement without such Person’s prior
written consent; provided if the consent is required in order to ensure the Registration Statement is declared effective, but
not given promptly after requested, then the Registrable Securities of the non-consenting Person may be removed from the Registration
Statement. Such Registration Statement also shall cover, to the extent allowable under the 1933 Act and the rules promulgated
thereunder (including Rule 416), such indeterminate number of additional shares of Common Stock resulting from stock splits, stock
dividends or similar transactions with respect to the Registrable Securities. The Registration Statement (and each amendment or
supplement thereto, each formal correspondence related thereto (including SEC comment letters and the Company’s response
thereto), and each request for acceleration of effectiveness thereof) shall be provided in accordance with Section 3(c) to the
Investors and their counsel prior to its filing or other submission. If a Registration Statement covering the Registrable Securities
is not filed with the SEC on or prior to the Filing Deadline, the Company will make up to two (2) pro rata payments to each Investor,
as liquidated damages and not as a penalty, an amount equal to 1.0% multiplied by (a) the gross purchase price paid for the Shares,
for each 30-day period or pro rata for any portion thereof following the Filing Deadline for which no Registration Statement is
filed with respect to the Registrable Securities. Such payments shall constitute the Investors’ exclusive monetary remedy
for the Company’s breach of this Section 2(a) only, but shall not affect the right of the Investors to seek injunctive relief.
Such payments shall be made to each Investor in cash no later than five (5) Business Days after the end of each 30-day period
referred to above. Subject to subpart (d) of this Section, such payments shall be in addition to, and not in lieu of, any payments
required to be made by the Company to the Investors pursuant to Section 2(c).

 

(b)
Expenses. The Company will pay all expenses associated with each registration, including filing and printing fees, the
Company’s counsel and accounting fees and expenses, costs associated with clearing the Registrable Securities for sale under
applicable state securities laws, listing fees, and reasonable fees and expenses of one counsel to the Investors not to exceed
$5,000, in connection with the registration. The Company will not be responsible for any discounts, commissions, fees of underwriters,
selling brokers, dealer managers or similar securities industry professionals with respect to the Registrable Securities being
sold or transferred.

 

(c)
Effectiveness.

 

(i)
The Company shall use commercially reasonable efforts to have the Registration Statement declared effective by the SEC as soon
as practicable after filing. The Company shall notify the Investors by facsimile or e-mail as promptly as practicable after, and
in any event, no later than 5:00 p.m. New York time on the Business Day following the date, any Registration Statement is declared
effective and shall simultaneously provide the Investors by facsimile or e-mail with copies of any related Prospectus to be used
in connection with the sale or other disposition of the securities covered thereby. If (A) a Registration Statement covering the
Registrable Securities is not declared effective by the SEC prior to the earlier of seven (7) Business Days after the SEC shall
have informed the Company that no review of the Registration Statement will be made or that the SEC has no further comments on
the Registration Statement or (B) a Registration Statement has been declared effective by the SEC but sales cannot be made pursuant
to such Registration Statement for any reason (including without limitation by reason of a stop order, or the Company’s
failure to update the Registration Statement), but excluding any Allowed Delay (as defined below) or the inability of any Investor
to sell the Registrable Securities covered thereby due to market conditions, then the Company will make pro rata payments to each
Investor, as liquidated damages and not as a penalty, an amount equal to 1.0% multiplied by the gross purchase price paid for
the Shares for each 30-day period or pro rata, for any portion thereof following the date by which such Registration Statement
should have been effective (the “Blackout Period”). Such payments shall constitute the Investors’ exclusive
monetary remedy for such events, but shall not affect the right of the Investors to seek injunctive relief. The amounts payable
as liquidated damages pursuant to this Section 2(c) shall be paid by the Company to the Investors monthly within five (5) Business
Days of the last day of each 30-day period following the commencement of the Blackout Period until the termination of the Blackout
Period. Such payments shall be made to each Investor in cash. Subject to subpart (d) of this Section, such payments shall be in
addition to, and not in lieu of, any payments required to be made by the Company to the Investors pursuant to Section 2(a).

 

    	 

     

    

 

(ii)
Notwithstanding anything herein to the contrary, the Company may suspend the use of any Prospectus included in any Registration
Statement contemplated by this Section in the event that the Company’s Board of Directors determines in good faith that
such suspension is necessary to (A) delay the disclosure of material non-public information concerning the Company, the disclosure
of which at the time is not, in the good faith opinion of the Company’s Board of Directors, in the best interests of the
Company or (B) amend or supplement the affected Registration Statement or the related Prospectus so that such Registration Statement
or Prospectus shall not include an untrue statement of a material fact or omit to state a material fact required to be stated
therein or necessary to make the statements therein, in the case of the Prospectus in light of the circumstances under which they
were made, not misleading (an “Allowed Delay”); provided, that the Company shall promptly (a) notify each Investor
in writing of the commencement of and the reasons for an Allowed Delay, but shall not (without the prior written consent of each
Investor) disclose to such Investor any material non-public information giving rise to an Allowed Delay, (b) advise the Investors
in writing to cease all sales under the Registration Statement until the end of the Allowed Delay and (c) use commercially reasonable
efforts to terminate an Allowed Delay as promptly as practicable. The Company shall be entitled to exercise its right under this
Section 2(c)(ii) to suspend the availability of a Registration Statement and Prospectus for a period not to exceed 20 calendar
days (which need not be consecutive days) in any six-month period.

 

(d)
Notwithstanding anything herein to the contrary, in no event shall the liquidated damages paid or to be paid by the Company to
an Investor pursuant to Sections 2(a) and 2(c) of this Agreement exceed, in the aggregate, an amount equal to 5.0% multiplied
by the gross purchase price paid for the Shares.

 

    	 

     

    

 

(e)
Rule 415; Cutback If at any time the SEC takes the position that the offering of some or all of the Registrable Securities
in a Registration Statement (alone or together with previously or subsequently registered shares of Common Stock) are not eligible
to be made on a delayed or continuous basis under the provisions of Rule 415 under the 1933 Act or requires any Investor to be
named as an “underwriter”, the Company shall use its commercially reasonable efforts to persuade the SEC that the
offering contemplated by the Registration Statement is a valid secondary offering and not an offering “by or on behalf of
the issuer” as defined in Rule 415 and that none of the Investors is an “underwriter”. Each of the Investors
shall have the right to participate or have their counsel participate in any meetings or discussions with the SEC regarding the
matters discussed in this Section 2(d) (unless in the reasonable opinion of the Company or its counsel, such participation will
be to the detriment to the Company in that it may cause undue delays in the registration process or for other reasons) and to
comment or have their counsel comment on any written submission made to the SEC with respect thereto. No such written submission
shall be made to the SEC to which any Investor or any of their respective counsel reasonably objects. In the event that, despite
the Company’s efforts and compliance with the terms of this Section 2(d), the SEC refuses to alter its position, the Company
shall (i) remove from the Registration Statement such portion of the Registrable Securities (the “Cut Back Shares”)
and/or (ii) agree to such restrictions and limitations on the registration and resale of the Registrable Securities as the SEC
may require to assure the Company’s compliance with the requirements of Rule 415 (collectively, the “SEC Restrictions”);
provided, however, that the Company shall not agree to name any Investor as an “underwriter” in such Registration
Statement without the prior written consent of such Investor. Any cut-back imposed on any Investor pursuant to this Section 2(e)
shall be allocated among the Investors (and the holders of any previously or subsequently registered shares of Common Stock whose
shares are subject to the Rule 415 position taken by the SEC) on a pro rata basis, unless the SEC Restrictions otherwise require
or provide or the applicable Investors otherwise agree. The liquidated damages set forth in Section 2(c) shall not accrue as to
any Cut Back Shares until such date as the Company is able to effect the registration of such Cut Back Shares in accordance with
any SEC Restrictions (such date, the “Restriction Termination Date” of such Cut Back Shares). From and after
the Restriction Termination Date applicable to any Cut Back Shares, all of the provisions of this Section 2 (including the liquidated
damages provisions set forth in Section 2(c)) shall again be applicable to such Cut Back Shares; provided, however, that the date
by which the Company is required to obtain effectiveness of the Registration Statement with respect to such Cut Back Shares under
Section 2(c) shall be the 90th day immediately after the Restriction Termination Date.

 

3.
Company Obligations. The Company will use commercially reasonable efforts to effect the registration of the Registrable
Securities in accordance with the terms hereof, and pursuant thereto the Company will, as expeditiously as possible:

 

(a)
use its commercially reasonable efforts to cause the SEC to declare such Registration Statement effective and to cause such Registration
Statement to remain continuously effective for a period that will terminate upon the earlier of (i) the legal effectiveness period
from the date of effectiveness, (ii) the date on which all Registrable Securities covered by such Registration Statement as amended
from time to time, have been sold, and (iii) the date on which all Registrable Securities covered by such Registration Statement
may be sold pursuant to Rule 144 (the “Effectiveness Period”);

 

(b)
prepare and file with the SEC such amendments and post-effective amendments to the Registration Statement and the Prospectus as
may be necessary to keep the Registration Statement effective for the Effectiveness Period and to comply with the provisions of
the 1933 Act and the 1934 Act with respect to the distribution of all of the Registrable Securities covered thereby;

 

(c)
provide copies to the Investors and counsel designated by the Investors and permit such counsel to review each Registration Statement
and all amendments and supplements thereto no fewer than three (3) days, in the case of the initial Registration Statement, and
two (2) days, in the case of any amendment or supplement, prior to their filing with the SEC and not file any document to which
any Investor or such counsel reasonably objects;

 

    	 

     

    

 

(d)
furnish to the Investors and to counsel designated by the Investors, if any, (i) promptly after the same is prepared and publicly
distributed, filed with the SEC, or received by the Company (but not later than two (2) Business Days after the filing date, receipt
date or sending date, as the case may be) one (1) copy of any Registration Statement and any amendment thereto, each preliminary
prospectus and Prospectus and each amendment or supplement thereto, and each letter written by or on behalf of the Company to
the SEC or the staff of the SEC, and each item of correspondence from the SEC or the staff of the SEC, in each case relating to
such Registration Statement (other than any portion of any thereof which contains information for which the Company has sought
confidential treatment), provided that to the extent the foregoing are publicly available on the SEC website, they will be deemed
delivered, and (ii) such number of copies of a Prospectus, including a preliminary prospectus, and all amendments and supplements
thereto and such other documents as each Investor may reasonably request in order to facilitate the disposition of the Registrable
Securities owned by such Investor that are covered by the related Registration Statement;

 

(e)
use commercially reasonable efforts to (i) prevent the issuance of any stop order or other suspension of effectiveness of the
Registration Statement, and, (ii) if such order is issued, obtain the withdrawal of any such order at the earliest possible moment;

 

(f)
prior to any public offering of Registrable Securities, use commercially reasonable efforts to register or qualify or cooperate
with the Investors and their counsel in connection with the registration or qualification of such Registrable Securities for offer
and sale under the securities or blue sky laws of such jurisdictions requested by the Investors and do any and all other commercially
reasonable acts or things necessary or advisable to enable the distribution in such jurisdictions of the Registrable Securities
covered by the Registration Statement; provided, however, that the Company shall not be required in connection therewith or as
a condition thereto to (i) qualify to do business in any jurisdiction where it would not otherwise be required to qualify but
for this Section 3(f), (ii) subject itself to general taxation in any jurisdiction where it would not otherwise be so subject
but for this Section 3(f), (iii) file a general consent to service of process in any such jurisdiction, or (iv) file in more than
ten (10) jurisdictions within the United States or in any jurisdiction outside the United States;

 

(g)
use commercially reasonable efforts to cause all Registrable Securities covered by a Registration Statement to be listed on each
securities exchange, interdealer quotation system or other market on which similar securities issued by the Company are then listed;

 

(h)
immediately notify the Investors, at any time prior to the end of the Effectiveness Period, upon discovery that, or upon the happening
of any event as a result of which, the Prospectus includes an untrue statement of a material fact or omits to state any material
fact required to be stated therein or necessary to make the statements therein not misleading in light of the circumstances then
existing, and promptly prepare, file with the SEC and furnish to such Persons a supplement to or an amendment of such Prospectus
as may be necessary so that such Prospectus shall not include an untrue statement of a material fact or omit to state a material
fact required to be stated therein or necessary to make the statements therein not misleading in light of the circumstances then
existing; and

 

    	 

     

    

 

(i)
otherwise use commercially reasonable efforts to comply with all applicable rules and regulations of the SEC under the 1933 Act
and the 1934 Act, including, without limitation, Rule 172 under the 1933 Act, file any final Prospectus, including any supplement
or amendment thereof, with the SEC pursuant to Rule 424 under the 1933 Act, promptly inform the Investors in writing if, at any
time during the Effectiveness Period, the Company does not satisfy the conditions specified in Rule 172 and, as a result thereof,
the Investors are required to deliver a Prospectus in connection with any disposition of Registrable Securities and take such
other actions as may be reasonably necessary to facilitate the registration of the Registrable Securities hereunder; and make
available to its security holders, as soon as reasonably practicable, but not later than the Availability Date (as defined below),
an earnings statement covering a period of at least twelve (12) months, beginning after the effective date of each Registration
Statement, which earnings statement shall satisfy the provisions of Section 11(a) of the 1933 Act, including Rule 158 promulgated
thereunder (for purpose of this subsection 3(i), “Availability Date” means the 45th day following the end of
the fourth fiscal quarter after the fiscal quarter that includes the effective date of such Registration Statement, except that,
if such fourth fiscal quarter is the last quarter of the Company’s fiscal year, “Availability Date” means the
90th day after the end of such fourth fiscal quarter).

 

(j)
With a view to making available to the Investors the benefits of Rule 144 (or its successor rule) and any other rule or regulation
of the SEC that may at any time permit the Investors to sell shares of Common Stock to the public without registration, the Company
covenants and agrees with the Investors, for a period of three (3) years after the Closing Date, to: (i) make and keep public
information available, as those terms are understood and defined in Rule 144, until the earlier of (A) six months after the date
when all of the Registrable Securities may be sold without restriction by the holders thereof pursuant to Rule 144 or any other
rule of similar effect, or (B) the date all of the Registrable Securities shall have been resold; (ii) file with the SEC in a
timely manner all reports and other documents required of the Company under the 1934 Act; (iii) furnish to each Investor upon
request (A) a written statement, executed by a senior officer of the Company, that the Company has complied with the reporting
requirements of the 1934 Act, (B) a copy of the Company’s most recent Annual Report on Form 10-K or Quarterly Report on
Form 10-Q, and (C) such other information as may be reasonably requested in order to avail such Investor of any rule or regulation
of the SEC that permits the selling of any such Registrable Securities without registration; and (iv) use commercially reasonable
efforts to assist each Investor with the removal of any legends required under Rule 144 under the 1933 Act, including with respect
to any opinions required thereby, provided that the Company’s obligations hereunder are subject to the reasonable determination
of the Company and the Company’s counsel that any such legend removal complies with the 1933 Act.

 

4.
Due Diligence Review; Information. Upon written request, the Company shall make available, during normal business hours,
for inspection and review by the Investors, advisors to and representatives of the Investors (who may or may not be affiliated
with the Investors and who are reasonably acceptable to the Company), all financial and other records, all SEC Filings and other
filings with the SEC, and all other corporate documents and assets and properties of the Company as may be reasonably necessary
for the purpose of such review, and cause the Company’s officers, directors and employees, within a reasonable time period,
to supply all such information reasonably requested by the Investors or any such representative, advisor or underwriter in connection
with such Registration Statement (including, without limitation, in response to all questions and other inquiries reasonably made
or submitted by any of them), prior to and from time to time after the filing and effectiveness of the Registration Statement
for the sole purpose of enabling the Investors and such representatives, advisors and underwriters and their respective accountants
and attorneys to conduct initial and ongoing due diligence with respect to the Company and the accuracy of such Registration Statement.
As a condition to such inspection and review, the Company may require the Investors to enter into confidentiality agreements.

 

    	 

     

    

 

The
Company shall not disclose material nonpublic information to the Investors, or to advisors to or representatives of the Investors,
unless prior to disclosure of such information the Company identifies such information as being material nonpublic information
and provides the Investors, and such advisors and representatives with the opportunity to accept or refuse to accept such material
nonpublic information for review and any Investor wishing to obtain such information enters into an appropriate confidentiality
agreement with the Company with respect thereto.

 

5.
Obligations of the Investors.

 

(a)
Each Investor shall furnish to the Company a completed and executed Selling Stockholder Questionnaire. The Company shall not be
required to include the Registrable Securities of an Investor in a Registration Statement who fails to furnish to the Company
a fully completed and executed Selling Stockholder Questionnaire at least two (2) Business Days prior to the first anticipated
filing date of such Registration Statement. It is agreed and understood that if an Investor returns a Selling Stockholder Questionnaire
after the deadline specified in the previous sentence, the Company shall use its commercially reasonable efforts to take such
actions as are required to name such Investor as a selling security holder in the Registration Statement or any pre-effective
or post-effective amendment thereto and to include (to the extent not theretofore included) in the Registration Statement the
Registrable Securities identified in such late Selling Stockholder Questionnaire; provided that the Company shall not be obligated
to file any additional Registration Statements solely for such shares or take any action that the Company reasonable concludes
would cause the Company to miss the Filing Deadline or the deadline by which the Registration Statement must be declared effective
by the SEC, or otherwise cause other Registrable Securities to be ineligible for sale.

 

(b)
Each Investor, by its acceptance of the Registrable Securities agrees to cooperate with the Company as reasonably requested by
the Company in connection with the preparation and filing of a Registration Statement hereunder, unless such Investor has notified
the Company in writing of its election to exclude all of its Registrable Securities from such Registration Statement.

 

(c)
Each Investor agrees that, upon receipt of any notice from the Company of either (i) the commencement of an Allowed Delay pursuant
to Section 2(c)(ii) or (ii) the happening of an event pursuant to Section 3(h) hereof, such Investor will immediately discontinue
disposition of Registrable Securities pursuant to the Registration Statement covering such Registrable Securities, until such
Investor is advised by the Company that such dispositions may again be made.

 

    	 

     

    

 

6.
Indemnification.

 

(a)
Indemnification by the Company. The Company will indemnify and hold harmless each Investor and each of their respective
officers, directors, members, managers, employees and agents, successors and assigns, and each other Person, if any, who controls
such Investor within the meaning of the 1933 Act, against any losses, claims, damages or liabilities, joint or several, to which
they may become subject under the 1933 Act or otherwise, insofar as such losses, claims, damages or liabilities (or actions in
respect thereof) arise out of or are based upon: (i) any untrue statement or alleged untrue statement or omission or alleged omission
of any material fact contained in any Registration Statement, any preliminary Prospectus or final Prospectus, or any amendment
or supplement thereof; (ii) any blue sky application or other document executed by the Company specifically for that purpose or
based upon written information furnished by the Company filed in any state or other jurisdiction in order to qualify any or all
of the Registrable Securities under the securities laws thereof (any such application, document or information herein called a
“Blue Sky Application”); (iii) the omission or alleged omission to state in a Blue Sky Application a material
fact required to be stated therein or necessary to make the statements therein not misleading; (iv) any violation by the Company
or its agents of any rule or regulation promulgated under the 1933 Act applicable to the Company or its agents and relating to
action or inaction required of the Company in connection with such registration; or (v) any failure to register or qualify the
Registrable Securities included in any such Registration Statement in any state or other jurisdiction where the Company or its
agents has affirmatively undertaken or agreed in writing that the Company will undertake such registration or qualification on
an Investor’s behalf and will reimburse such Investor, and each such officer, director or member and each such controlling
person for any legal or other expenses reasonably incurred by them in connection with investigating or defending any such loss,
claim, damage, liability or action; provided, however, that the Company will not be liable in any such case if and
to the extent that any such loss, claim, damage or liability arises out of or is based upon an untrue statement or alleged untrue
statement or omission or alleged omission so made in conformity with information furnished by such Investor or any such controlling
person in writing specifically for use in such Registration Statement or Prospectus.

 

(b)
Indemnification by the Investors. Each Investor agrees, severally but not jointly, to indemnify and hold harmless, to the
fullest extent permitted by law, the Company, its directors, officers, employees, stockholders and each Person who controls the
Company (within the meaning of the 1933 Act) against any losses, claims, damages, liabilities and expense (including reasonable
attorney fees) resulting from any untrue statement of a material fact or any omission of a material fact required to be stated
in the Registration Statement or Prospectus or preliminary Prospectus or amendment or supplement thereto or necessary to make
the statements therein not misleading, to the extent, but only to the extent that such untrue statement or omission is contained
in any information furnished in writing by such Investor to the Company specifically for inclusion in such Registration Statement
or Prospectus or amendment or supplement thereto. In no event shall the liability of an Investor be greater in amount than the
dollar amount (with respect to such Investor, the “Net Sales Proceeds”) of the proceeds (net of all underwriter
commissions and other expenses paid by such Investor in connection with its acquisition and subsequent registration of the Registrable
Securities and any claim relating to this Section 6 and the amount of any damages such Investor has otherwise been required to
pay by reason of such untrue statement or omission) actually received by such Investor upon the sale of the Registrable Securities
included in the Registration Statement giving rise to such indemnification obligation.

 

    	 

     

    

 

(c)
Conduct of Indemnification Proceedings. Any Person entitled to indemnification hereunder (the “Indemnified Party”)
shall (i) give prompt notice to the party required to provide indemnification hereunder (the “Indemnifying Party”)
of any claim with respect to which he, she or it seeks indemnification and (ii) permit such Indemnifying Party to assume the defense
of such claim with counsel reasonably satisfactory to the Indemnified Party; provided that any Indemnified Party shall
have the right to employ separate counsel and to participate in the defense of such claim, but the fees and expenses of such counsel
shall be at the expense of such Indemnified Party unless (a) the Indemnifying Party has agreed to pay such fees or expenses, or
(b) the Indemnifying Party shall have failed to assume the defense of such claim and employ counsel reasonably satisfactory to
the Indemnified Party in a timely manner and such delay has prejudiced the Indemnified Party, or (c) in the reasonable judgment
of any such Indemnified Party, based upon written advice of its counsel, a conflict of interest exists between the Indemnified
Party and the Indemnifying Party with respect to such claims (in which case, if the Indemnified Party notifies the Indemnifying
Party in writing that the Indemnified Party elects to employ separate counsel at the expense of the Indemnifying Party, the Indemnifying
Party shall not have the right to assume the defense of such claim on behalf of such Indemnified Party); and provided,
further, that the failure of any Indemnified Party to give notice as provided herein shall not relieve the Indemnifying
Party of its obligations hereunder, except to the extent that such failure to give notice shall materially and adversely affect
the Indemnifying Party in the defense of any such claim or litigation. It is understood that the Indemnifying Party shall not,
in connection with any proceeding in the same jurisdiction with respect to the same indemnifiable matter, be liable for fees or
expenses of more than one separate firm of attorneys at any time for all such Indemnified Parties. No Indemnifying Party will
consent to entry of any judgment or enter into any settlement without the written consent of the Indemnified Party (not to be
unreasonably withheld, delayed or conditioned), unless such judgement or settlement shall: (i) include an unconditional release
of the Indemnified Party from all liability arising out of such litigation or claim; (ii) not include a statement as to or an
admission of fault, culpability or a failure to act by or on behalf of the Indemnified Party; and (iii) not impose any restriction
upon the operations of the Indemnified Party.

 

(d)
Contribution. If for any reason the indemnification provided for in the preceding paragraphs (a) and (b) is unavailable
to an Indemnified Party or insufficient to hold him, her or it harmless, other than as expressly specified therein, then the Indemnifying
Party shall contribute to the amount paid or payable by the Indemnified Party as a result of such loss, claim, damage or liability
in such proportion as is appropriate to reflect the relative fault of the Indemnified Party and the Indemnifying Party, as well
as any other relevant equitable considerations. No Person guilty of fraudulent misrepresentation within the meaning of Section
11(f) of the 1933 Act shall be entitled to contribution from any Person not guilty of such fraudulent misrepresentation. In no
event shall the contribution obligation of a holder of Registrable Securities be greater in amount than the Net Sales Proceeds
received by it upon the sale of the Registrable Securities giving rise to such contribution obligation.

 

7.
Miscellaneous.

 

(a)
Amendments and Waivers. This Agreement may be amended only by a writing signed by the Company and the Required Investors.
The Company may take any action herein prohibited, or omit to perform any act herein required to be performed by it, only if the
Company shall have obtained the written consent to such amendment, action or omission to act, of the Required Investors.

 

    	 

     

    

 

(b)
Notices. All notices and other communications provided for or permitted hereunder shall be made as set forth in the Purchase
Agreement.

 

(c)
Assignments and Transfers by Investors. The provisions of this Agreement shall be binding upon and inure to the benefit
of the Investors and their respective successors and assigns. Each Investor may transfer or assign, in whole or from time to time
in part, to one or more Persons its rights hereunder in connection with the transfer of Registrable Securities by such Investor
to such Person, provided that such Investor complies with all laws applicable thereto and provides written notice of assignment
to the Company promptly after such assignment is effected and agrees in writing to be bound by the terms hereof.

 

(d)
Assignments and Transfers by the Company. This Agreement may not be assigned by the Company (whether by operation of law
or otherwise) without the prior written consent of the Required Investors, provided, however, that in the event that the Company
is a party to a merger, consolidation, share exchange or similar business combination transaction in which the Common Stock is
converted into the equity securities of another Person, from and after the effective time of such transaction, such Person shall,
by virtue of such transaction and without any action required on the part of any other Person, be deemed to have assumed the obligations
of the Company hereunder, the term “Company” shall be deemed to refer to such Person and the term “Registrable
Securities” shall be deemed to include the securities received by the Investors in connection with such transaction unless
such securities are otherwise freely tradable by the Investors after giving effect to such transaction.

 

(e)
Benefits of the Agreement. The terms and conditions of this Agreement shall inure to the benefit of and be binding upon
the respective permitted successors and assigns of the parties. Nothing in this Agreement, express or implied, is intended to
confer upon any party other than the parties hereto or their respective successors and assigns any rights, remedies, obligations,
or liabilities under or by reason of this Agreement, except as expressly provided in this Agreement.

 

(f)
Counterparts; Delivery. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original,
but all of which together shall constitute one and the same instrument. A digital reproduction, portable document format (“.pdf”)
or other reproduction of this Agreement may be executed by one or more parties hereto and delivered by such party by electronic
signature (including signature via DocuSign or similar services), electronic mail or any similar electronic transmission
device pursuant to which the signature of or on behalf of such party can be seen. Such execution and delivery shall be considered
valid, binding and effective for all purposes.

 

(g)
Titles and Subtitles. The titles and subtitles used in this Agreement are used for convenience only and are not to be considered
in construing or interpreting this Agreement.

 

    	 

     

    

 

(h)
Severability. Any provision of this Agreement that is prohibited or unenforceable in any jurisdiction shall, as to such
jurisdiction, be ineffective to the extent of such prohibition or unenforceability without invalidating the remaining provisions
hereof but shall be interpreted as if it were written so as to be enforceable to the maximum extent permitted by applicable law,
and any such prohibition or unenforceability in any jurisdiction shall not invalidate or render unenforceable such provision in
any other jurisdiction. To the extent permitted by applicable law, the parties hereby waive any provision of law which renders
any provisions hereof prohibited or unenforceable in any respect.

 

(i)
Further Assurances. The parties shall execute and deliver all such further instruments and documents and take all such
other actions as may reasonably be required to carry out the transactions contemplated hereby and to evidence the fulfillment
of the agreements herein contained.

 

(j)
Entire Agreement. This Agreement is intended by the parties as a final expression of their agreement and intended to be
a complete and exclusive statement of the agreement and understanding of the parties hereto in respect of the subject matter contained
herein. This Agreement supersedes all prior agreements and understandings between the parties with respect to such subject matter.

 

(k)
Governing Law; Consent to Jurisdiction; Waiver of Jury Trial. This Agreement shall be governed by, and construed in accordance
with, the internal laws of the State of New York without regard to the choice of law principles thereof. Each of the parties hereto
irrevocably submits to the exclusive jurisdiction of the courts of the State of New York located in New York County and the United
States District Court for the Southern District for the purpose of any suit, action, proceeding or judgment relating to or arising
out of this Agreement and the transactions contemplated hereby. Service of process in connection with any such suit, action or
proceeding may be served on each party hereto anywhere in the world by the same methods as are specified for the giving of notices
under this Agreement. Each of the parties hereto irrevocably consents to the jurisdiction of any such court in any such suit,
action or proceeding and to the laying of venue in such court. Each party hereto irrevocably waives any objection to the laying
of venue of any such suit, action or proceeding brought in such courts and irrevocably waives any claim that any such suit, action
or proceeding brought in any such court has been brought in an inconvenient forum. EACH OF THE PARTIES HERETO WAIVES ANY RIGHT
TO REQUEST A TRIAL BY JURY IN ANY LITIGATION WITH RESPECT TO THIS AGREEMENT AND REPRESENTS THAT COUNSEL HAS BEEN CONSULTED SPECIFICALLY
AS TO THIS WAIVER.

 

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remainder of this page is intentionally left blank]

 

    	 

     

    

 

IN
WITNESS WHEREOF, the parties have executed this Agreement or caused their duly authorized officers to execute this Agreement as
of the date first above written.

  

	 	THEMAVEN, INC.
	 	 	 
	 	By:	/s/
    James Heckman
	 	 	James
    Heckman,
	 	 	Chief
    Executive Officer

 

    	 

     

    

 

IN
WITNESS WHEREOF, the parties have executed this Registration Rights Agreement as of the date first written above.

 

	 	investor
	 	 
	 	MARK
    AND TAMMY STROME FAMILY TRUST
	 	 
	 	/s/
    Mark Strome
	 	Signature
    of Investor or by Authorized Person executing for Investor
	 	 
	 	Printed
    Name: 	Mark
    Strome
	 	 	 
	 	Title:
    	Trustee
	 	 	 
	 	 	(Printed
    Name of Authorized Person and Title for Person executing for Investor)

 

    	 

     

    

 

Exhibit
A

 

Plan
of Distribution

 

The
selling stockholders, which as the term is used herein includes donees, pledgees, transferees or other successors-in-interest
selling shares of common stock or interests in shares of common stock received after the date of this prospectus from a selling
stockholder as a gift, pledge, partnership distribution or other transfer, may, from time to time, sell, transfer or otherwise
dispose of any or all of their shares of common stock or interests in shares of common stock on any stock exchange, market or
trading facility on which the shares are traded or in private transactions. These dispositions may be at fixed prices, at prevailing
market prices at the time of sale, at prices related to the prevailing market price, at varying prices determined at the time
of sale, or at negotiated prices.

 

The
selling stockholders may use any one or more of the following methods when disposing of shares or interests therein:

 

-
ordinary brokerage transactions and transactions in which the broker-dealer solicits purchasers;

 

-
block trades in which the broker-dealer will attempt to sell the shares as agent, but may position and resell a portion of the
block as principal to facilitate the transaction;

 

-
purchases by a broker-dealer as principal and resale by the broker-dealer for its account;

 

-
an exchange distribution in accordance with the rules of the applicable exchange;

 

-
privately negotiated transactions;

 

-
short sales effected after the date the registration statement of which this Prospectus is a part is declared effective by the
SEC;

 

-
through the writing or settlement of options or other hedging transactions, whether through an options exchange or otherwise;

 

-
broker-dealers may agree with the selling stockholders to sell a specified number of such shares at a stipulated price per share;
and

 

-
a combination of any such methods of sale.

 

The
selling stockholders may, from time to time, pledge or grant a security interest in some or all of the shares of common stock
owned by them and, if they default in the performance of their secured obligations, the pledgees or secured parties may offer
and sell the shares of common stock, from time to time, under this prospectus, or under an amendment to this prospectus under
Rule 424(b)(3) or other applicable provision of the Securities Act amending the list of selling stockholders to include the pledgee,
transferee or other successors in interest as selling stockholders under this prospectus. The selling stockholders also may transfer
the shares of common stock in other circumstances, in which case the transferees, pledgees or other successors in interest will
be the selling beneficial owners for purposes of this prospectus.

 

    	 

     

    

 

In
connection with the sale of our common stock or interests therein, the selling stockholders may enter into hedging transactions
with broker-dealers or other financial institutions, which may in turn engage in short sales of the common stock in the course
of hedging the positions they assume. The selling stockholders may also sell shares of our common stock short and deliver these
securities to close out their short positions, or loan or pledge the common stock to broker-dealers that in turn may sell these
securities. The selling stockholders may also enter into option or other transactions with broker-dealers or other financial institutions
or the creation of one or more derivative securities which require the delivery to such broker-dealer or other financial institution
of shares offered by this prospectus, which shares such broker-dealer or other financial institution may resell pursuant to this
prospectus (as supplemented or amended to reflect such transaction).

 

The
aggregate proceeds to the selling stockholders from the sale of the common stock offered by them will be the purchase price of
the common stock less discounts or commissions, if any. Each of the selling stockholders reserves the right to accept and, together
with their agents from time to time, to reject, in whole or in part, any proposed purchase of common stock to be made directly
or through agents. We will not receive any of the proceeds from this offering.

 

The
selling stockholders also may resell all or a portion of the shares in open market transactions in reliance upon Rule 144 under
the Securities Act of 1933, provided that they meet the criteria and conform to the requirements of that rule.

 

The
selling stockholders and any underwriters, broker-dealers or agents that participate in the sale of the common stock or interests
therein may be “underwriters” within the meaning of Section 2(a)(11) of the Securities Act. Any discounts, commissions,
concessions or profit they earn on any resale of the shares may be underwriting discounts and commissions under the Securities
Act. Selling stockholders who are “underwriters” within the meaning of Section 2(a)(11) of the Securities Act will
be subject to the prospectus delivery requirements of the Securities Act.

 

To
the extent required, the shares of our common stock to be sold, the names of the selling stockholders, the respective purchase
prices and public offering prices, the names of any agents, dealer or underwriter, any applicable commissions or discounts with
respect to a particular offer will be set forth in an accompanying prospectus supplement or, if appropriate, a post-effective
amendment to the registration statement that includes this prospectus.

 

In
order to comply with the securities laws of some states, if applicable, the common stock may be sold in these jurisdictions only
through registered or licensed brokers or dealers. In addition, in some states the common stock may not be sold unless it has
been registered or qualified for sale or an exemption from registration or qualification requirements is available and is complied
with.

 

We
have advised the selling stockholders that the anti-manipulation rules of Regulation M under the Exchange Act may apply to sales
of shares in the market and to the activities of the selling stockholders and their affiliates. In addition, to the extent applicable
we will make copies of this prospectus (as it may be supplemented or amended from time to time) available to the selling stockholders
for the purpose of satisfying the prospectus delivery requirements of the Securities Act. The selling stockholders may indemnify
any broker-dealer that participates in transactions involving the sale of the shares against certain liabilities, including liabilities
arising under the Securities Act.

 

We
have agreed to indemnify the selling stockholders against liabilities, including liabilities under the Securities Act and state
securities laws, relating to the registration of the shares offered by this prospectus.

 

We
have agreed with the selling stockholders to keep the registration statement of which this prospectus constitutes a part effective
until the earlier of (1) one year after the effective date of such registration statement, (2) such time as all of the shares
covered by this prospectus have been disposed of pursuant to and in accordance with the registration statement or (3) the date
on which the shares may be sold without restriction pursuant to Rule 144 of the Securities Act.Exhibit 10.61

 

ASSET
PURCHASE AGREEMENT

 

This
ASSET PURCHASE AGREEMENT (“Agreement”) is made as of March 9, 2020, by and among Maven Coalition, Inc., a Delaware
corporation (“Buyer”), Petametrics Inc., dba LiftIgniter, a Delaware corporation (“Seller”)
and TheMaven, Inc., a Delaware corporation (“Parent”). Buyer, Parent and Seller are each referred to herein
as a “Party” and collectively as “Parties.”

 

RECITALS

 

A.
Seller operates the Business (as defined below) and owns the Purchased Assets (as defined below).

 

B.
Buyer wishes to purchase from Seller and Seller wishes to sell to Buyer, the Purchased Assets.

 

C.
Buyer is a wholly-owned subsidiary of Parent.

 

AGREEMENT

 

Now,
therefore, in consideration of the mutual agreements and covenants set forth herein, which are acknowledged by each Party to be
fair and adequate consideration for its obligations and commitments hereunder, the Parties hereby agree as follows:

 

1.
Definitions. Except as otherwise set forth herein, as used in the Agreement and the Exhibits and Schedules, the following
definitions shall apply.

 

“Accounts
Receivable” means all receivables (including notes, book debts and other amounts due or accrued, whether billed or unbilled),
arising from, related to or in respect of the Business.

 

“Action”
means any action, complaint, petition, investigation, suit or other proceeding, whether civil or criminal, in law or in equity,
or before any arbitrator or Governmental Entity.

 

“Affiliate”
means a Person that directly, or indirectly through one or more intermediaries, controls, or is controlled by, or is under common
control with, a specified Person.

 

“Approvals”
means all franchises, grants, authorizations, exemptions, waivers, licenses, permits, easements, consents, certificates, approvals
and orders.

 

“Binding
Letter of Intent” means that certain Binding Letter of Intent, dated as of February 15, 2020, by and between Seller
and Buyer.

 

“Business”
means the business of Seller taken as a whole, including without limitation, a machine learning platform that personalizes content
and product recommendations in real-time.

 

    	 

     

    

 

“Business
Day” means any day other than a Saturday, a Sunday or a day on which banks are required to be closed in New York, New
York.

 

“Contract”
means any contract, agreement, indenture, note, bond, loan, instrument, lease, conditional sale contract, mortgage, license, franchise,
insurance policy, commitment or other arrangement or agreement, whether written or oral.

 

“Encumbrance”
means any option, pledge, security interest, claim, lien, charge, encumbrance, easement, covenant, lease, rights of others, restriction
(whether on voting, sale, transfer or disposition or otherwise), whether imposed by Contract, Law or otherwise, except those arising
under applicable federal or state securities laws.

 

“GAAP”
means generally accepted accounting principles as promulgated by the Financial Accounting Standards Board, as in effect from time
to time.

 

“Governmental
Entity” means any court or tribunal in any jurisdiction or any federal, state, municipal, domestic, foreign or other
administrative agency, department, commission, board, bureau or other governmental authority or instrumentality.

 

“Law”
means any constitutional provision, statute or other law, rule, regulation, or interpretation of any Governmental Entity and any
Order.

 

“Liability”
means any debt, loss, damage, adverse claim, fines, penalties, liability or obligation (whether direct or indirect, known or unknown,
asserted or unasserted, absolute or contingent, accrued or unaccrued, matured or unmatured, determined or determinable, disputed
or undisputed, liquidated or unliquidated, or due or to become due, and whether in contract, tort, strict liability or otherwise),
and including all costs and expenses relating thereto (including all fees and expenses of legal counsel, experts, engineers and
consultants and costs of investigation).

 

“Licensed
Intellectual Property” means all Intellectual Property related to the Business that is owned by a third party and licensed
or sublicensed to Seller and all Owned Intellectual Property licensed to any third party by Seller.

 

“Order”
means any order, injunction, judgment, decree, ruling, writ, assessment or arbitration award.

 

“Owned
Intellectual Property” means all Intellectual Property related to the Business that is owned by Seller.

 

“Permit”
means any license, permit, franchise, certificate of authority, or order, or any waiver of the foregoing, required to be issued
by any Governmental Entity.

 

“Permitted
Encumbrances” means (i) statutory liens for taxes not yet due, (ii) statutory liens of landlords, carriers, warehousemen,
mechanics and materialmen incurred in the ordinary course of business for sums not yet due, and (iii) non-exclusive licenses to
the Seller Intellectual Property.

 

    	2

     

    

 

“Person”
means an individual, a partnership, a corporation, an association, a limited liability company, a joint stock company, a trust,
a joint venture, an unincorporated organization a Governmental Entity or any other entity.

 

“Seller
Intellectual Property” means the Owned Intellectual Property and the Licensed Intellectual Property.

 

“Seller’s
Disclosure Schedule” means the written disclosure schedule of even date herewith delivered on or prior to the date hereof
by Seller to Buyer corresponding to each representation and warranty made hereunder by Seller.

 

“SVB”
means Silicon Valley Bank.

 

“SVB
Loan” means that certain Loan and Security Agreement, dated as of January 1, 2019, by and between Seller and SVB.

 

“Transaction
Documents” means this Agreement (and each of the exhibits and schedules attached hereto and incorporated by reference
herein), Seller Plan of Dissolution, the Bill of Sale, the Assignment Documents, Shalowitz Release, Shalowitz Employment Agreement,
the SVB Pay-Off Letter and each of the other documents, agreements and certificates delivered in connection with this Agreement.

 

2.
Purchase and Sale.

 

2.1.
Sale of Purchased Assets by Seller. Upon and subject to the terms and conditions hereof, at the Closing, Seller shall sell,
transfer and assign to Buyer, and Buyer shall purchase and acquire from Seller, all of Seller’s right, title and interest
in and to the Purchased Assets, in each case free and clear of all Encumbrances except Permitted Encumbrances. “Purchased
Assets” shall mean the following assets:

 

(a)
all intellectual property related to the Business, including, without limitation: (i) all copyright interests, whether registered
or unregistered; (ii) all trademarks, trade dress, service marks, trade names, icons, logos, designs, slogans, and any other indicia
of source or sponsorship of goods and services, and all goodwill related to the foregoing; (iii) all websites and domain name
registrations (including liftigniter.com); (iv) confidential and proprietary information, including trade secrets, know-how and
invention rights; (v) any and all computer programs and/or software programs (including all source code, object code, firmware,
programming tools and/or documentation) and all content (including archived content) created in the operation of the Business;
(vi) all databases and any and all data, wherever contained (including registered customer and user databases, historical data,
including customer and user names, passwords, e-mails, and cell phone contacts); (vii) all documentation constituting, describing
or relating to the above; and (viii) the right to sue for past, present, or future infringement and to collect and retain all
damages and profits related to the foregoing (collectively, the “Intellectual Property”);

 

    	3

     

    

 

(b)
all Business records, risk management records, accounting statements and records, customer lists, subscriber lists, customer and
subscriber records and sales history with respect to customers and subscribers, sales and marketing records, list of data providers
and component manufacturers, documents, correspondence, studies, reports, and all other books, ledgers, files and records of every
kind, email lists, vendor lists, service provider lists, marketing and promotional literature and advertising materials, catalogs,
research material, technical information (in each case whether such materials are evidenced in writing, electronically or otherwise);

 

(c)
all Accounts Receivable of Seller; provided, however, that Seller shall be entitled to all collections on Accounts
Receivable of Seller accruing on or prior or February 29, 2020 (the “Seller Pre-March Accounts Receivable”)
until Seller has received an aggregate amount of such collections equal to $63,000 (the “Seller Pre-March Accounts Receivable
Amount”), and Buyer shall be entitled to all collections on Seller Pre-March Accounts Receivable in excess of the Seller
Pre-March Accounts Receivable Amount;

 

(d)
all Permits used by Seller in the Business;

 

(e)
all rights, title and interest in and to the following Contracts: (i) all executory customer Contracts (including, without limitation,
the customer Contracts listed on Schedule 2.1(e) attached hereto), (ii) all confidential and proprietary information
and inventions Contracts with current and former officers, directors, founders, employees, consultants, advisors and independent
contractors (including, without limitation, the confidential and proprietary information and inventions Contracts listed on Schedule
2.1(e) attached hereto), and (iii) the other Contracts listed on Schedule 2.1(e) attached hereto (collectively,
the “Assumed Contracts”);

 

(f)
all rights of recovery and rights of set-off of any kind related to the Business or the Purchased Assets; and

 

(g)
all telephone numbers (including all rights in customer service telephone lines) associated with the Business.

 

2.2.
Assumption of Liabilities. On the terms and subject to the conditions set forth in this Agreement, at the Closing, Buyer
shall assume, effective as of the Closing, (a) all Liabilities to the extent accruing, arising out of, or relating to the conduct
or operation of the Business or the ownership or use of the Purchased Assets, in each case, by Buyer after the Closing and (b)
all Liabilities of Seller under the Assumed Contracts that arise out of or relate to the period from and after the Closing Date
(collectively, the “Assumed Liabilities”).

 

2.3.
Excluded Liabilities; Excluded Assets. Buyer will not assume or be liable for any indebtedness or any other Liabilities
of Seller arising out of, relating to or otherwise in respect of the Business or the use or ownership of the Purchased Assets
on or before the Closing Date and all other Liabilities of Seller or the Business other than the Assumed Liabilities, including,
without limitation, any severance, separation, change of control or bonus obligations (collectively, the “Excluded Liabilities”).
Notwithstanding anything to the contrary contained herein, any asset of Seller not expressly included in the Purchased Assets
(including, without limitation, all cash and cash equivalents, and all Contracts with employees of Seller) are not part of the
sale and purchase contemplated hereunder, and shall remain the property of Seller on and after the Closing Date (the “Excluded
Assets”).

 

    	4

     

    

 

2.4.
Closing. The closing of the transactions contemplated by this Agreement (the “Closing”) shall take place
at 10:00 AM on the date hereof (the “Closing Date”).

 

2.5.
Purchase Price. In full consideration for the purchase by Buyer of the Purchased Assets, the purchase price (the “Purchase
Price”) shall be paid by Buyer to, or as directed by, Seller as follows:

 

(a)
a cash payment of $184,086.41, paid by Buyer at the direction of Seller to SVB on February 19, 2020, in connection with the repayment
of all outstanding indebtedness and other amounts owed by Seller to SVB pursuant to the SVB Loan;

 

(b)
on the Closing Date, a cash payment of $131,202.47 (the “Closing Cash Consideration”);

 

(c)
collections on Seller Pre-March Accounts Receivable up to the Seller Pre-March Accounts Receivable Amount;

 

(d)
on the first anniversary of the Closing Date, issuance of restricted stock units of Parent (“Parent RSUs”)
for an aggregate of up to 312,500 shares of common stock, par value $0.01, of Parent (“Parent Common Stock”)
(the “First Parent RSU Consideration”); and

 

(e)
on the second anniversary of the Closing Date, issuance of Parent RSUs for an aggregate of up to 312,500 shares of Parent Common
Stock (the “Second Parent RSU Consideration,” and together with the First Parent RSU Consideration, collectively,
the “Parent RSU Consideration”).

 

2.6.
Allocation. Buyer and Seller agree that the amount of the Purchase Price and the Assumed Liabilities that are Liabilities
for federal income tax purposes shall be allocated for federal income tax purposes among the Purchased Assets as reasonably determined
by Buyer after consultation with Seller. Such allocation (and any amendments thereto by reason of any adjustments to the Purchase
Price hereunder) shall be binding upon the Parties for purposes of filing any return, report or schedule regarding taxes, unless
otherwise required by Law or a final determination of a taxing authority.

 

2.7.
Accounts Receivable. The Parties shall provide reasonable assistance to each other in connection with the collection of
Accounts Receivable. If Buyer shall receive any payment with respect to Seller Pre-March Accounts Receivable prior to Seller having
received aggregate payments with respect to Seller Pre-March Accounts Receivable equal to the Seller Pre-March Accounts Receivable
Amount, then Buyer shall promptly forward such payment (or applicable portion thereof) to, or as directed by, Seller until Seller
has received aggregate payments with respect to Seller Pre-March Accounts Receivable equal to the Seller Pre-March Accounts Receivable
Amount. If Seller shall receive any payment with respect to Seller Pre- March Accounts Receivable after (or by virtue of which)
Seller has received aggregate payments with respect to Seller Pre-March Accounts Receivable equal to the Seller Pre-March Accounts
Receivable Amount, then Seller shall promptly forward such payment (or applicable portion thereof) to Buyer.

 

    	5

     

    

 

2.8.
Further Assurances. Each Party agrees to cooperate fully with the other Party and to execute such further instruments,
documents and agreements and to give such further written assurances as may be reasonably requested by the other Party to evidence
and reflect the transactions described herein and contemplated hereby and to carry into effect the intents and purposes of this
Agreement.

 

3.
Representations and Warranties of Seller. As a material inducement to Buyer to enter into this Agreement, Seller makes
the representations and warranties set forth below to Buyer, all of which are true and correct as of the Closing.

 

3.1.
Incorporation and Qualification; No Subsidiaries. Seller is a corporation duly incorporated, validly existing and in good
standing under the laws of the State of Delaware, and has the requisite power and authority and are in possession of Approvals
necessary to own, lease and operate the properties it purports to own, lease or operate and to carry on the Business as it is
now being conducted. Except as disclosed on Schedule 3.1, Seller does not own or control, directly or indirectly,
any interest in any other Person. Seller is not a participant in any joint venture, partnership or similar arrangement.

 

3.2.
Authority Relative to the Transaction Documents. Seller has all necessary corporate power and authority to execute and
deliver this Agreement and each other Transaction Document and to perform its obligations hereunder and thereunder and to consummate
the transactions contemplated hereby and thereby. The execution and delivery of this Agreement and each other Transaction Document
by Seller and the consummation by Seller of the transactions contemplated hereby and thereby have been duly and validly authorized
by all necessary corporate action on the part of Seller. This Agreement and each other Transaction Document have each been duly
and validly executed and delivered by Seller and, assuming the due authorization, execution and delivery by Buyer, each constitutes
a legal, valid and binding obligation of Seller enforceable against Seller in accordance with its terms.

 

3.3.
No Conflict; Required Filings and Consents. The execution and delivery of this Agreement and each other Transaction Document
by Seller does not, and the performance of this Agreement and each other Transaction Document by Seller will not, (a) conflict
with or violate the certificate of incorporation or bylaws of Seller, (b) conflict with or violate any Law or Order applicable
to Seller, or (c) result in any breach of or constitute a default (or an event that with notice or lapse of time or both would
become a default) under, or result in a modification in a manner materially adverse to Seller of any right or benefit under, or
impair Seller’s rights or alter the rights or obligations of any third party under, or give to others any rights of termination,
amendment, acceleration, repayment or repurchase, or result in increased payments or cancellation under, or result in the creation
of an Encumbrance on any of the properties or assets of Seller pursuant to, any Contract to which Seller is a party or by which
Seller or its properties are bound or affected. The execution and delivery of this Agreement and each other Transaction Document
by Seller does not, and the performance of this Agreement and each other Transaction Document by Seller will not require any Approval
or Permit of, or filing with or notification to, any Governmental Entity or any other Person, other than Approvals and Permits
previously obtained and filings and notifications previously made.

 

    	6

     

    

 

3.4.
Assumed Contracts. Each Assumed Contract is in full force and effect and is valid, binding and enforceable in accordance
with its terms as to Seller and, to Seller’s knowledge, to each other party thereto. There exists no material breach or
material default (or event that with notice or lapse of time or both would constitute a material breach or material default) on
the part of Seller or, to Seller’s knowledge, on the part of any other party under any Assumed Contract. Seller has not
received notice of termination or default under any Assumed Contract, and Seller does not have any knowledge of a breach or anticipated
breach by Seller or any other party to an Assumed Contract.

 

3.5.
Compliance with Law; Permits. Seller is not in conflict with, or in default or violation of any Law or Order applicable
to Seller or by which its or its properties are bound or affected. Seller holds all Permits that are necessary to the operation
of the Business as it is now being conducted. Seller is in compliance with the terms of such Permits.

 

3.6.
Financial Statements. Schedule 3.6 contains the unaudited balance sheet and statements of operations (the
“Balance Sheet”) for Seller for the period ended December 31, 2019 (the “Balance Sheet Date”),
and the unaudited balance sheet and statements of operations for Seller for 2019 fiscal year (together with the Balance Sheet,
collectively, the “Financial Statements”). The Financial Statements have been prepared in accordance with generally
accepted accounting principles, and fairly present in all material respects the financial condition and operating results of Seller
as of the dates, and for the periods, indicated therein.

 

3.7.
Absence of Certain Changes or Events. Except as set forth in Schedule 3.7, since the Balance Sheet Date,
Seller has conducted the Business in the ordinary course and there has not occurred any of the following: (a) any change, effect
or circumstance that is materially adverse to the business, assets, condition (financial or otherwise) or results of operations
of the Business, the Purchased Assets or Seller; (b) any amendments or changes in the certificate of incorporation or bylaws of
Seller; (c) any damage to, destruction or loss of any material asset of Seller (whether or not covered by insurance); (d) any
material change by Seller in its accounting methods, principles or practices; (e) any material revaluation by Seller of any of
its assets, including, without limitation, writing down the value of inventory or discounting, accelerating or writing off notes
or accounts receivable other than in the ordinary course of business; (f) any sale of a material amount of property of Seller,
except in the ordinary course of business; (g) any declaration, setting aside or payment of any dividend or distribution in respect
of the equity interests of Seller or any redemption, purchase or other acquisition of any of Seller’s equity; (h) any increase
in the compensation or benefits or establishment of any bonus, insurance, severance, deferred compensation, pension, retirement,
profit sharing, equity option, equity purchase or other employee benefit plan, or any other increase in the compensation payable
or to become payable to any executive officers of Seller, in each case, except in the ordinary course of business consistent with
past practice; (i) any creation or assumption by Seller of any Encumbrance on any material asset of Seller, other than in the
ordinary course of business consistent with past practice; (j) any making of any loan, advance or capital contribution to or investment
in any Person by Seller, other than advances to employees to cover travel and other ordinary business-related expenses in the
ordinary course of business consistent with past practice; (k) any incurrence or assumption by Seller of any indebtedness or (l)
any material modification, amendment, assignment or termination of or relinquishment by Seller of any rights under any Assumed
Contract.

 

    	7

     

    

 

3.8.
No Undisclosed Liabilities. Except as set forth in Schedule 3.8, Seller has no Liabilities except Liabilities
(a) in the aggregate adequately provided for in the Balance Sheet and (b) incurred since the Balance Sheet Date in the ordinary
course of business consistent with past practice or in connection with the transactions contemplated by this Agreement. Seller
has no indebtedness.

 

3.9.
Absence of Litigation. Except as set forth in Schedule 3.9, there are no Actions pending or, to the knowledge
of Seller, threatened against Seller, the Business or the Purchased Assets, or any director, officer or employee of Seller, in
his or her capacity as such. None of Seller, the Business or the Purchased Assets is subject to any outstanding Order.

 

3.10.
Employment Agreements. Each current and former employee, consultant and officer of Seller has executed an agreement with
Seller regarding confidentiality and proprietary information substantially in the form or forms delivered to Buyer (the “Confidential
Information Agreements”). No current or former employee has excluded works or inventions from his or her assignment
of inventions pursuant to such employee’s Confidential Information Agreement. Seller is not aware that any of its employees
is in violation of any Confidential Information Agreement. To Seller’s knowledge, it will not be necessary to use any inventions
of any of its employees or consultants made prior to their employment or engagement by Seller.

 

3.11.
Title to Property; Sufficiency. Seller has good record, marketable and defensible title to all of its owned properties
and assets, free and clear of all Encumbrances except Permitted Encumbrances. Except as set forth in Schedule 3.11,
the Purchased Assets and the Excluded Assets constitute all of the assets and properties required for Buyer to conduct the Business
from and after the Closing Date without interruption and in the ordinary course of business, as it has been conducted by Seller.

 

3.12.
Taxes.

 

(a)
Seller has timely filed all tax returns and reports required to be filed by it, and all taxes required to be paid by it have been
timely paid by it, and all such tax returns are correct and complete in all material respects. All taxes required to be withheld
by Seller have been withheld and have been (or will be) duly and timely paid to the proper Governmental Entity. No deficiencies
for any taxes have been proposed, asserted or assessed against Seller that are still pending.

 

(b)
No requests for waivers of the time to assess any taxes have been made that are still pending. The tax returns of Seller have
never been examined by the Internal Revenue Service (the “IRS”) or any other Governmental Entity, and, to the
knowledge of Seller, no future examination of such tax returns has been proposed. No tax return of Seller is under current examination
by the IRS or any other Governmental Entity.

 

(c)
No Contract, waiver or other document or arrangement extending or having the effect of extending the period for assessment or
collection of taxes (including, but not limited to, any applicable statute of limitation) or the period for filing any tax return,
in each case, with respect to the Business or the Purchased Assets, has been executed or filed with the IRS or any other Governmental
Entity by or on behalf of Seller. Seller has not requested any extension of time within which to file any tax return with respect
to the Business or the Purchased Assets, which tax return has since not been filed.

 

    	8

     

    

 

(d)
There are no Encumbrances for taxes (other than statutory liens for taxes not yet due) upon any of the Purchased Assets.

 

(e)
There is no agreement, plan, arrangement or other contract covering any employee that, considered individually or considered collectively
with any other such agreements, plans, arrangements or other contracts, will, or could reasonably be expected to, give rise directly
or indirectly to the payment of any amount that would be characterized as a “parachute payment” within the meaning
of Section 280G(b)(1) of the Code. There is no agreement, plan, arrangement or other contract by which Seller is bound to compensate
any employee for excise taxes paid pursuant to Section 4999 of the Code. Schedule 3.12(e) lists all Persons who
Seller reasonably believes are “disqualified individuals” (within the meaning of Section 280G of the Code and the
regulations promulgated thereunder) as determined as of the date hereof.

 

3.13.
Intellectual Property.

 

(a)
Schedule 3.13(a) sets forth a list of all Owned Intellectual Property that is registered, issued or the subject
of a pending application for registration and all material Licensed Intellectual Property. Seller (i) owns and possesses all right,
title and interest in and to the Owned Intellectual Property, free and clear of all Encumbrances or (ii) has a right to use the
Licensed Intellectual Property, in each case, without conflict with, or violation or infringement of, the rights of others.

 

(b)
Seller has not infringed, misappropriated or otherwise violated any Intellectual Property rights or other proprietary rights of
any other Person. Seller has not received any communications alleging that Seller has violated, or by conducting its Business
would violate, any Intellectual Property or other proprietary rights or processes of any other Person. To Seller’s knowledge,
no third party is infringing upon, or misappropriating, Seller’s rights in any Owned Intellectual Property or Licensed Intellectual
Property. Seller has not received any notice to the effect that any Owned Intellectual Property registered with any Governmental
Entity by Seller is invalid or not subsisting.

 

(c)
There is no Action pending or, to Seller’s knowledge, threatened against or affecting, Seller or any current or former officer,
director or employee of Seller (i) based upon, or challenging or seeking to deny or restrict, the use or ownership by Seller of
any of the Owned Intellectual Property or Seller’s rights in the Licensed Intellectual Property, (ii) alleging that the
use or exploitation of the Owned Intellectual Property or the Licensed Intellectual Property or any services provided, processes
used, or products manufactured, used, imported or sold by Seller do or may conflict with, misappropriate, infringe or otherwise
violate any Intellectual Property or other proprietary right of any third party or (iii) alleging that Seller has infringed, misappropriated,
or otherwise violated any Intellectual Property or other proprietary right of any third party.

 

    	9

     

    

 

(d)
The Seller Intellectual Property, the creation, manufacturing, licensing, marketing, offer for sale, sale or use of any products
and services in connection with the Business as presently and as currently proposed to be conducted, and the present and currently
proposed business practices, methods and operations of Seller do not infringe, constitute an unauthorized use of, misappropriation
or violate any copyright, mark, patent, trade secret or other similar right of any Person and, to the knowledge of Seller, do
not infringe, constitute an unauthorized use of, misappropriate, dilute or violate any other intellectual property or other right
of any Person (including pursuant to any non-disclosure agreements or obligations to which Seller or any of its employees or former
employees is a party). The consummation of the transactions contemplated by this Agreement shall not alter, impair or extinguish
any rights of Seller in the Seller Intellectual Property. The Seller Intellectual Property constitutes all the intellectual property
necessary, used or held for use in the conduct of the Business.

 

3.14.
Accounts Receivable. All Accounts Receivable have arisen from bona fide transactions in the ordinary course of business
consistent with past practice and are payable on ordinary trade terms. All Accounts Receivable are good and collectible at the
aggregate recorded amounts thereof, net of any applicable reserve for returns or doubtful accounts reflected thereon, which reserves
are adequate and were calculated in a manner consistent with past practice and in accordance with GAAP consistently applied. None
of the Accounts Receivable are subject to any setoffs or counterclaims. All of the Accounts Receivable are free and clear of Encumbrances
other than Permitted Encumbrances.

 

3.15.
Related Party Transactions. Except as set forth in Schedule 3.15, there has been no transaction between Seller,
on the one hand, and any Affiliate of Seller, any officer, director or employee of Seller, or any spouse, parent, child, grandchild
or sibling of any officer, director or employee of Seller, on the other hand, other than transactions related to employment.

 

3.16.
Insurance. All material general liability, business interruption, product liability, professional liability, fire and casualty,
and sprinkler and water damage insurance policies maintained by Seller are of kinds, in the amounts and against the risks customarily
maintained by organizations similarly situated.

 

3.17.
Brokers. No broker, finder or investment banker is entitled to any brokerage, finder’s or other fee or commission
from Seller in connection with the transactions contemplated by this Agreement.

 

3.18.
Investment Intention. Seller has such knowledge and experience in financial and business matters that it is capable of
evaluating the merits and risks of acquiring the Parent RSUs. Seller confirms that Buyer has made available to it the opportunity
to ask questions of the officers and management of Parent to acquire additional information about Parent. Seller will acquire
the Parent RSUs for investment only, and not with a view toward or for sale in connection with any distribution thereof or with
any present intention of distributing or selling any interest therein. Seller understands that the sale, transfer and assignment
of the Parent RSUs hereunder have not been, and will not be registered or qualified under the Securities Act of 1933, as amended
(the “Securities Act”), if applicable, nor any state or any other applicable securities Law, if applicable,
by reason of a specific exemption from the registration or qualification provisions of those Laws, based in part upon Seller’s
representations in this Agreement. Seller understands that no part of the Parent RSUs may be resold unless such resale is registered
under the Securities Act and registered or qualified under applicable state securities Laws or an exemption from such registration
and qualification is available. Seller is an “accredited investor” as such term is defined in Rule 501 of Regulation
D of the Securities Act.

 

    	10

     

    

 

3.19.
No Other Representations or Warranties. Seller acknowledges and agrees that neither Buyer nor any Affiliate of Buyer (including,
without limitation, Parent) is making any representation or warranty of any kind or nature whatsoever, oral or written, express
or implied, relating to Buyer or Parent (including, but not limited to, any relating to financial condition, results of operations,
assets or liabilities of Buyer or Parent), except as expressly set forth in Section 4 hereof, and Seller hereby disclaims
any such other representations or warranties.

 

4.
Representations and Warranties of Buyer. As a material inducement to Seller to enter into this Agreement, Buyer make the
following representations and warranties to Seller, all of which are true and correct as of the Closing.

 

4.1.
Formation and Qualification. Buyer is a limited liability company duly formed, validly existing and in good standing under
the laws of the State of Delaware, and Buyer has the requisite limited liability company power and authority and is in possession
of all Approvals necessary to own, lease and operate the properties it purports to own, operate or lease and to carry on its business
as it is now being conducted. Buyer is duly qualified or licensed as a foreign limited liability company to do business, and is
in good standing, in each jurisdiction where the character of its properties owned, leased or operated by it or the nature of
its activities makes such qualification or licensing necessary.

 

4.2.
Authority Relative to the Transaction Documents. Buyer has all necessary limited liability company power and authority
to execute and deliver this Agreement and each other Transaction Document and to perform its obligations hereunder and thereunder
and to consummate the transactions contemplated hereby and thereby. The execution and delivery of this Agreement and each other
Transaction Document by Buyer and the consummation by Buyer of the transactions contemplated hereby and thereby have been duly
and validly authorized by all necessary limited liability company actions on the part of Buyer. This Agreement and each other
Transaction Document have each been duly and validly executed and delivered by Buyer and, assuming the due authorization, execution
and delivery by Seller, each constitutes a legal, valid and binding obligation of Buyer enforceable against it in accordance with
its terms.

 

4.3.
No Conflict, Required Filings and Consents. The execution and delivery of this Agreement and each other Transaction Document
by Buyer does not, and the performance of this Agreement and each other Transaction Document by Buyer will not, (a) conflict with
or violate the certificate of formation or operating agreement of Buyer, (b) conflict with or violate any Law or Order applicable
to Buyer, or (b) result in any breach of or constitute a default (or an event that with notice or lapse of time or both would
become a default) under, or modification in a manner materially adverse to Buyer of any right or benefit under, or impair Buyer’s
rights or alter the rights or obligations of any third party under, or give to others any rights of termination, amendment, acceleration,
repayment or repurchase, increased payments or cancellation under, or result in the creation of a Encumbrance on any of the properties
or assets of Buyer pursuant to, any Contract, Law or Order to which Buyer or its properties are bound or affected. The execution
and delivery of this Agreement and each other Transaction Document by Buyer does not, and the performance of this Agreement and
each other Transaction Document by Buyer will not require any Approval or Permit of, or filing with or notification to, any Governmental
Entity.

 

    	11

     

    

 

4.4.
Brokers. No broker, finder or investment banker is entitled to any brokerage, finder’s or other fee or commission
from Buyer in connection with the transactions contemplated by this Agreement.

 

4.5.
No Other Representations or Warranties. Buyer acknowledges and agrees that neither Seller nor any Affiliate of Seller is
making any representation or warranty of any kind or nature whatsoever, oral or written, express or implied, relating to Seller
or the Purchased Assets (including, but not limited to, any relating to financial condition, results of operations, assets or
liabilities of Seller), except as expressly set forth in Section 3 hereof, and Buyer hereby disclaims any such other representations
or warranties.

 

5.
Additional Agreements.

 

5.1.
Public Announcements. The Parties shall consult with each other before issuing any press release with respect to this Agreement,
the Transaction Documents and the transactions contemplated hereby and shall not issue any such press release or make any such
public statement, except as required by Law without the prior consent of the other Parties, which shall not be unreasonably withheld,
delayed or conditioned.

 

5.2.
Preservation of Records. Seller and Buyer agree that each of them shall preserve and keep the records held by it or their
Affiliates relating to the Business for a period of three years from the Closing Date and shall make such records and personnel
available to the other as may be reasonably required by any such Party in connection with, among other things, any insurance claims
by, Actions against or governmental investigations of Seller or Buyer or any of their Affiliates or in order to enable Seller
or Buyer to comply with their respective obligations under this Agreement and each other agreement, document or instrument contemplated
hereby or thereby.

 

5.3.
Tax Cooperation. After the Closing, Seller shall, and shall cause its Affiliates to, cooperate fully with Buyer in the
preparation of all tax returns and shall provide, or cause to be provided at Seller’s sole cost and expense, to Buyer any
records and other information requested by Buyer in connection therewith. Seller shall, and shall cause its Affiliates to, cooperate
fully with Buyer in connection with any tax investigation, audit or other proceeding.

 

5.4.
Dissolution. Seller agrees to wind down and dissolve Seller after the Closing as set forth in the plan of dissolution attached
hereto as Exhibit A (the “Seller Plan of Dissolution”).

 

    	12

     

    

 

6.
Deliveries at Closing.

 

6.1.
Seller Closing Deliveries. At the Closing, Seller shall deliver (or cause to be delivered) to Buyer:

 

(a)
a bill of sale, substantially in the form of Exhibit B attached hereto (the “Bill of Sale”), duly executed
by Seller;

 

(b)
an assignment and assumption agreement, substantially in the form of Exhibit C attached hereto, and assignments of the
registrations and applications included in the Owned Intellectual Property, each in forms reasonably acceptable to Buyer (collectively,
the “Assignment Documents”), in each case, duly executed by Seller;

 

(c)
a waiver and release, substantially in the form of Exhibit D attached hereto (the “Shalowitz Release”),
duly executed by Jon Shalowitz (“Shalowitz”);

 

(d)
an employment agreement, substantially in the form of Exhibit E attached hereto (the “Shalowitz Employment Agreement”),
duly executed by Shalowitz;

 

(e)
a pay-off letter for the SVB Loan, substantially in the form of Exhibit F attached hereto (the “SVB Pay-Off Letter”),
duly executed by Seller and SVB; and

 

(f)
duly filed UCC financing statement amendments (termination statements) and such other documents reasonably necessary to evidence
the release of SVB’s security interests in any of Seller’s property or assets that secured the obligations of Seller
to SVB under the SVB Loan; and

 

(g)
such other documents as Buyer may reasonably request.

 

6.2.
Buyer’s Closing Deliveries. At the Closing, Buyer shall deliver to Seller:

 

(a)
the Closing Cash Consideration;

 

(b)
the Assignment Documents, duly executed by Buyer;

 

(c)
the Shalowitz Release, duly executed by Buyer;

 

(d)
the Shalowitz Employment Agreement, duly executed by Buyer; and

 

(e)
such other documents as Seller may reasonably request.

 

    	13

     

    

 

7.
Survival. All of the representations and warranties made herein by Seller and Buyer shall survive the execution and delivery
of this Agreement until the second anniversary of the Closing Date, except for (a) Section 3.12, which shall survive until
the lapse of the statute of limitations with respect to the assessment of any taxes to which such representation and warranty
relates (including any extensions or waivers thereof), (b) Sections 3.1, 3.2, 3.3, 3.11, 3.13,
3.15, 3.17 and 3.18 which shall survive until the lapse of the statute of limitations with respect thereto
(such sections referenced in Sections 7(a) and 7(b) collectively, “Seller’s Fundamental Representations”),
and (c) Sections 4.1, 4.2, 4.3 and 4.4 which shall survive until the lapse of the statute of limitations
with respect thereto (such sections referenced in Section 7(c) collectively, “Buyer’s Fundamental Representations”);
provided, however, that any obligations under Section 8.1(a) or Section 8.2(a) shall not terminate
with respect to any Claims (as defined below) as to which the Indemnified Party shall have given notice (stating in reasonable
detail the basis of the claim for indemnification) to the Indemnifying Party before the termination of the applicable survival
period. No Claims shall be brought for indemnification pursuant to Section 8.1(a) or Section 8.2(a) after the applicable
survival period. Notwithstanding the foregoing, this Section 7 shall not limit any covenant or agreement of the Parties
which by its terms contemplates performance after the Closing Date and which shall survive according with its respective terms.

 

8.
Indemnification.

 

8.1.
Seller Indemnification. Except as otherwise provided in, and subject to the limitations set forth in this Section 8,
Seller (the “Seller Indemnifying Party”), agrees to indemnify, defend and hold harmless Buyer and its Affiliates
and its officers, directors, agents, employees, subsidiaries, partners, managers, members and controlling Persons (each, an “Seller
Indemnified Party”) to the fullest extent permitted by law from and against any and all actions, suits, proceedings,
claims, complaints, disputes, arbitrations or investigations or written threats thereof (collectively, “Claims”)
(including, without limitation, any Claim by a third party), losses, Liabilities, diminution in value, damages (including indirect,
incidental and consequential damages but excluding punitive, special, and exemplary damages except to the extent that an Indemnified
Party is required to pay such damages to a third party), costs and expenses, taxes, interest, awards, judgments and penalties
(including attorneys’ and consultants’ fees and expenses) suffered or incurred by them (including any Action brought
or otherwise initiated by any of them) (collectively, “Losses”) resulting from or arising out of (a) any breach
of any representation or warranty by Seller in this Agreement, (b) any breach of any covenant or agreement by Seller in this Agreement,
and (c) any Excluded Liability.

 

8.2.
Buyer Indemnification. Except as otherwise provided in, and subject to the limitations set forth in, this Section 8,
Buyer (the “Buyer Indemnifying Party”, and the Seller Indemnifying Parties and the Buyer Indemnifying Parties,
collectively, the “Indemnifying Parties”) agrees to indemnify, defend and hold harmless Seller and its Affiliates
and their respective officers, directors, agents, employees, subsidiaries, partners, managers, members and controlling Persons
(each, an “Buyer Indemnified Party” and the Seller Indemnified Parties and the Buyer Indemnifying Parties,
collectively, the “Indemnifying Parties”) from and against any and all Claims for Losses resulting from or
arising out of (a) any breach of any representation or warranty by Buyer in this Agreement, (b) any breach of any covenant or
agreement by Buyer in this Agreement, and (c) any Assumed Liabilities.

 

    	14

     

    

 

8.3.
Procedure for Indemnification.

 

(a)
Each Indemnified Party under this Section 8 shall, promptly after the receipt of notice of the commencement of any Claim
against such Indemnified Party in respect of which indemnity may be sought from an Indemnifying Party under this Section 8,
notify such Indemnifying Party in writing of the commencement thereof. The omission of any Indemnified Party to so notify such
Indemnifying Party of any such action shall not relieve such Indemnifying Party from any liability which it may have to such Indemnified
Party under this Section 8 unless, and only to the extent that, such omission results in such Indemnifying Party’s
loss of substantive or practical rights or defenses. In case any such Claim shall be brought against any Indemnified Party, and
it shall notify such Indemnifying Party of the commencement thereof, such Indemnifying Party shall be entitled to assume the defense
thereof at its own expense, with counsel satisfactory to such Indemnified Party in its reasonable judgment; provided, however,
that any Indemnified Party may, at its own expense, retain separate counsel to participate in such defense at its own expense.

 

(b)
Notwithstanding the foregoing, in any Claim in which both the Indemnifying Party, on the one hand, and an Indemnified Party, on
the other hand, are, or are reasonably likely to become, a party, such Indemnified Party shall have the right to employ separate
counsel and to control its own defense of such Claim if, in the reasonable opinion of counsel to such Indemnified Party, either
(x) one or more defenses are available to the Indemnified Party that are not available to the Indemnifying Party or (y) a conflict
or potential conflict exists between the Indemnifying Party, on the one hand, and such Indemnified Party, on the other hand, that
would make such separate representation advisable; provided, however, that the Indemnifying Party shall not be liable
for the fees and expenses of more than one counsel to all Indemnified Parties.

 

(c)
The Indemnifying Party agrees that it will not, without the prior written consent of the Indemnified Party, settle, compromise
or consent to the entry of any judgment in any pending or threatened Claim relating to the matters contemplated hereby unless
such settlement, compromise or consent includes an unconditional release of each Indemnified Party from all liability arising
or that may arise out of such Claim.

 

(d)
The Parties agree to treat indemnification payments under Section 8 as adjustments to the Purchase Price for tax purposes.

 

8.4.
Limitations on Indemnification. Notwithstanding any other provision of this Agreement, other than with respect to Claims
based on actual and intentional fraud of Seller in the making of the representations and warranties set forth in Section 3:

 

(a)
Buyer’s sole and exclusive recourse for any and all Losses resulting from or arising out of a breach of any representation,
warranty, covenant, Excluded Liability, or other provisions of this Agreement (including pursuant to Section 8.1) or otherwise
with respect to the transactions contemplated hereby, shall be limited to a right of Buyer to refrain from paying to Seller all
or any portion of the Parent RSU Consideration that has not been previously paid by Buyer to Seller (it being understood that,
notwithstanding anything to the contrary contained herein Buyer shall have no right to recover any portion of the Purchase Price
once it has been paid to Seller); and

 

(b)
Buyer shall not be obligated to make any payment or payments pursuant to Section 8.2 in an aggregate amount in excess of
$500,000.

 

    	15

     

    

 

8.5.
Rights Not Affected by Knowledge. The right to indemnification, payment of Losses or other remedy based on the representations,
warranties, covenants and agreements of the Parties contained herein will not be affected by any investigation conducted with
respect to, or any knowledge acquired (or capable of being acquired) by the Party seeking indemnification, at any time, whether
before or after the Closing Date, with respect to the accuracy or inaccuracy of, or compliance with, any such representation,
warranty, covenant or agreement.

 

8.6.
Parent RSU Consideration.

 

(a)
If Buyer has a right to indemnification for Losses under this Section 8, Buyer’s sole and exclusive recourse with
respect thereto shall be limited to a right of Buyer to refrain from paying to Seller all or any portion of the Parent RSU Consideration
that has not been previously paid by Buyer to Seller (it being understood that, notwithstanding anything to the contrary contained
herein Buyer shall have no right to recover any portion of the Purchase Price once it has been paid to Seller).

 

(b)
In the event that Buyer exercises its right to satisfy any amount to which it is entitled hereunder from Seller by refraining
from paying all or a portion of the Parent RSU Consideration to be issued to Seller, then Seller shall, automatically and without
any further action required by Buyer, Parent or Seller, be deemed to have forfeited the right to receive the applicable portion
of the Parent RSU Consideration. Any such forfeiture shall first reduce the right to receive the First Parent RSU Consideration
and thereafter reduce the right to receive Second Parent RSU Consideration. For the purposes of withholding any Parent RSU Consideration
pursuant to this Section 8.6, the Parent RSUs shall be valued, as of the date on which the applicable claim was incurred,
at the volume weighted average price of one share of Parent Common Stock traded on the primary national securities exchange or
marketplace (including the over-the-counter markets) on which the Parent Common Stock is then traded for a 20 consecutive trading
day period.

 

(c)
In the event any indemnification claim remains unresolved at the time any Parent RSU Consideration is otherwise due and payable
to Seller, Buyer may refrain from paying to Seller such portion of the Parent RSU Consideration as is necessary to satisfy such
claim until the resolution of such indemnification claim.

 

9.
Taxes.

 

9.1.
Transfer Taxes. Seller and Buyer each shall be responsible for 50% of any and all sales, use, stamp, documentary, filing,
recording, transfer, real estate transfer, stock transfer, gross receipts, registration, duty, securities transactions or similar
fees or taxes or governmental charges (together with any interest or penalty, addition to tax or additional amount imposed) as
levied by the IRS or any other Governmental Entity in connection with the transactions contemplated by this Agreement (collectively,
“Transfer Taxes”), regardless of the Person liable for such Transfer Taxes under applicable Law. Buyer and
Seller shall cooperate and timely file or cause to be filed all necessary documents (including all tax returns) with respect to
Transfer Taxes.

 

    	16

     

    

 

9.2.
Proration. Seller shall bear all property and ad valorem tax liability with respect to the Purchased Assets if the
lien or assessment date arises prior to the Closing Date irrespective of the reporting and payment dates of such taxes. All other
real property taxes, personal property taxes, or ad valorem obligations and similar recurring taxes and fees on the Purchased
Assets for taxable periods beginning before, and ending after, the Closing Date, shall be prorated between Buyer and Seller as
of the Closing Date.

 

10.
Miscellaneous.

 

10.1.
Expenses. At the Closing, Buyer shall pay the reasonable fees and expenses of Seller’s legal counsel incurred in
connection with the preparation, negotiation and carrying out of the Binding Letter of Intent, this Agreement, and the Seller
Plan of Dissolution, in an amount not to exceed, in the aggregate, $75,000. Except as otherwise provided herein, the Parties shall
each pay their own expenses incident to the preparation, negotiation, and carrying out of the Binding Letter of Intent, this Agreement,
and the Seller Plan of Dissolution.

 

10.2.
Notices. All notices and other communications given or made pursuant hereto shall be in writing and shall be deemed to
have been duly given or made if and when delivered personally or by overnight courier to the Parties at the following addresses
or sent by electronic transmission, with confirmation received, to the telecopy numbers specified below (or at such other address
or telecopy number for a Party as shall be specified by like notice):

 

To
Buyer:

 

TheMaven,
Inc.

1500
Fourth Avenue, Suite 200

Seattle,
WA 98101

Attention: Legal Department

Email: legal@maven.io

 

With
a copy to (which shall not constitute notice):

 

Hand Baldachin & Associates LLP

8
West 40th Street, 12th Floor

New York, NY 10018

Attention:
Alan G. Baldachin, Esq.

E-Mail: abaldachin@hballp.com

 

To
Seller:

 

Petametrics
Inc.

881
Sneath Lane, #210

San Bruno, CA 94066

Attention: Jon Shalowitz

E-Mail:
jon@liftigniter.com

 

With
a copy to (which shall not constitute notice):

 

Pillsbury
Winthrop Shaw Pittman LLP

Four Embarcadero Center, 22nd Floor

San Francisco, CA 94111-5998

Attn:
Justin Hovey

Tel.: (415) 983-6117

Fax:
(415) 983-1200

Email:
justin.hovey@pillsburylaw.com

 

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Any
such notice shall, when sent in accordance with the preceding sentence, be deemed to have been given and received on the earliest
of (a) the day delivered to such address, (b) the day sent by facsimile transmission, (c) the fifth Business Day following the
date deposited with the United States Postal Service, or (d) 24 hours after shipment by such courier service.

 

10.3.
Assignment. Neither this Agreement nor any rights or obligations under it are assignable except that Buyer may assign its
rights hereunder.

 

10.4.
Third Party Beneficiaries. Other than as provided in Section 8 (with respect to the Indemnified Parties) and Section
10.13 (with respect to the Persons referred to therein), this Agreement shall be binding upon and inure solely to the benefit
of the Parties and their permitted assigns and nothing herein, express or implied, is intended to or shall confer upon any other
Person any legal or equitable right, benefit or remedy of any nature whatsoever under or by reason of this Agreement.

 

10.5.
Governing Law; Venue; Waiver of Jury Trial. This Agreement shall be governed by, and construed in accordance with, the
laws of the State of Delaware applicable to contracts executed in and to be performed in that State. Each of the Parties hereby
irrevocably and unconditionally consents to submit to the exclusive jurisdiction of the courts of the State of Delaware and of
the United States, in each case located in New Castle County, for any litigation arising out of or relating to this Agreement
(and agrees not to commence any litigation relating thereto except in such courts), and further agrees that service of any process,
summons, notice or document by U.S. registered mail to its respective address set forth in this Agreement shall be effective service
of process for any litigation brought against it in any such court. Each of the Parties hereby irrevocably and unconditionally
waives any objection to the laying of venue of any litigation arising out of this Agreement in the courts of the State of Delaware
or the United States, in each case located in New Castle County, and hereby further irrevocably and unconditionally waives and
agrees not to plead or claim in any such court that any such litigation brought in any such court has been brought in an inconvenient
forum. The Parties hereby further irrevocably waive any right to a jury trial in any action arising out of or in connection with
this Agreement.

 

10.6.
Amendments; Waivers. This Agreement may not be amended or modified except by an instrument in writing signed on behalf
of Buyer and Seller. Any waiver to this Agreement shall be valid only if set forth in an instrument in writing signed by the Party
to be bound thereby. Any waiver of any term or condition shall not be construed as a waiver of any subsequent breach or a subsequent
waiver of the same term or condition, or a waiver of any other term or condition of this Agreement. The failure of any Party to
assert any of its rights hereunder shall not constitute a waiver of any such rights.

 

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10.7.
Severability. If any term or other provision of this Agreement is invalid, illegal or incapable of being enforced by any
law or public policy, all other terms and provisions of this Agreement shall nevertheless remain in full force and effect so long
as the economic or legal substance of the transactions contemplated by this Agreement is not affected in any manner materially
adverse to any Party. Upon such determination that any term or other provision is invalid, illegal or incapable of being enforced,
the Parties shall negotiate in good faith to modify this Agreement so as to effect the original intent of the Parties as closely
as possible in an acceptable manner in order that the transactions contemplated by this Agreement are consummated as originally
contemplated to the greatest extent possible.

 

10.8.
Further Assurances. Each Party agrees to cooperate fully with the other Party and to execute such further instruments,
documents and agreements and to give such further written assurances as may be reasonably requested by the other Party to evidence
and reflect the transactions described herein and contemplated hereby and to carry into effect the intents and purposes of this
Agreement.

 

10.9.
Specific Performance. Each Party acknowledges and agrees that the breach of this Agreement would cause irreparable damage
to the other Party and that such other Party will not have an adequate remedy at law. Therefore, the obligations of each Party
under this Agreement, including each Party’s obligation to consummate the transactions contemplated hereby, shall be enforceable
by a decree of specific performance issued by any court of competent jurisdiction, and appropriate injunctive relief may be applied
for and granted in connection therewith. Such remedies shall, however, be cumulative and not exclusive and shall be in addition
to any other remedies which any Party may have under this Agreement or otherwise.

 

10.10.
Entire Agreement. This Agreement, including the Exhibits and Schedules attached hereto, sets forth the entire understandings
of the Parties with respect to the subject matter hereof, and it incorporates and merges any and all previous communications,
understandings, oral or written as to the subject matter hereof (including, without limitation, the Binding Letter of Intent).

 

10.11.
Legal Counsel; Mutual Drafting. Each Party recognizes that this is a legally binding contract and acknowledges and agrees
that such Party has had the opportunity to consult with legal counsel of such Party’s choice. Each Party has cooperated
in the drafting, negotiation and preparation of this Agreement. Hence, in any construction to be made of this Agreement, the same
shall not be construed against any Party on the basis of that Party being the drafter of such language. Each Party agrees and
acknowledges that such Party has read and understands this Agreement, is entering into it freely and voluntarily, and has been
advised to seek counsel prior to entering into this Agreement and has had ample opportunity to do so.

 

10.12.
Non-Reliance. Buyer has not relied and is not relying on and hereby expressly disclaims reliance on any statement (including
an omission), representation or warranty, oral or written, express or implied, made by Seller or any of its Affiliates or representatives,
except as expressly set forth in this Agreement. Buyer hereby acknowledges that it is acquiring the Purchased Assets on an “as
is” and “where is” basis, except as otherwise expressly and specifically set forth in Section 3.

 

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10.13.
Non-Recourse. This Agreement may only be enforced against, and any action or claim based upon, arising out of or related
to this Agreement may only be brought against, the Parties and only in accordance with the terms of this Agreement. No past, present
or future direct or indirect equityholder, representative or Affiliate of any Party will have any liability (whether in contract,
tort, equity or otherwise) for any of the representations, warranties or covenants set forth in this Agreement or for any actions
or claims based upon, arising out of or related to a breach of a representation or warranty set forth in this Agreement (and each
such Person is an intended third-party beneficiary of this Section 10.13).

 

10.14.
Counterparts. This Agreement may be executed and delivered (including by facsimile or email) in one or more counterparts,
and by the different parties in separate counterparts, each of which when executed shall be deemed to be an original, but all
of which taken together shall constitute one and the same agreement.

 

10.15.
Guarantee. Parent absolutely, unconditionally and irrevocably guarantees to Seller, as the primary obligor and not merely
as surety, the due and punctual observance, payment, performance and discharge of the obligations of Buyer pursuant to this Agreement
(the “Obligations”). If Buyer fails to pay or perform the Obligations when due, then all of Parent’s
liabilities to Seller hereunder in respect of such Obligations shall, at Seller’s option, become immediately due and payable
and Seller may at any time and from time to time take any and all actions available hereunder or under applicable law to enforce
and collect the Obligations from Parent. In furtherance of the foregoing, Parent acknowledges that Seller may, in its sole discretion,
bring and prosecute a separate action or actions against Parent for the full amount of the Obligations, regardless of whether
any action is brought against the Company. To the fullest extent permitted by law, Parent hereby expressly and unconditionally
waives any and all rights or defenses arising by reason of any law, promptness, diligence, notice of the acceptance of this guarantee
and of the Obligation, presentment, demand for payment, notice of non-performance, default, dishonor and protest, notice of the
Obligation incurred and all other notices of any kind. Parent acknowledges that it will receive substantial direct and indirect
benefits from the transactions contemplated by this Agreement and that the waivers set forth in this Section 10.15 are
knowingly made in contemplation of such benefits.

 

[Signature
Page Follows]

 

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IN
WITNESS WHEREOF, the Parties have executed this Asset Purchase Agreement as of the date first set forth above.

 

	 	BUYER:
	 	 	 
	 	MAVEN
    COALITION, INC.
	 	 	            
	 	By:	
	 	Name:
    	Robert
    Scott
	 	Title:	Executive Vice President
	 	 	 
	 	PARENT:
	 	 
	 	THEMAVEN,
    INC.
	 	 	 
	 	By:	
	 	Name:	Robert
    Scott
	 	Title:	Executive Vice President
	 	 	 
	 	SELLER:
	 	 	 
	 	PETAMETRICS
    INC.
	 	 	 
	 	By:	 
	 	Name: 	 
	 	Title:	 

 

    	 

     

    

 

IN
WITNESS WHEREOF, the Parties have executed this Asset Purchase Agreement as of the date first set forth above.

 

	 	BUYER:
	 	 
	 	MAVEN
    COALITION, INC.
	 	 	   
	 	By:	 
	 	Name:	 
	 	Title:	 
	 	 	 
	 	PARENT:
	 	 	 
	 	THEMAVEN,
    INC.
	 	 	 
	 	By:	 
	 	Name: 	 
	 	Title:	 
	 	 	 
	 	SELLER:
	 	 	 
	 	PETAMETRICS
    INC.
	 	 	 
	 	By:
    	
	 	Name:	Jon Shalowitz
		Title:	CEO

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