Document:

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                                                                   EXHIBIT 10.14

                              EMPLOYMENT AGREEMENT

        This Employment Agreement (this "Agreement"), dated February 28, 2000
("Effective Date") is made by and between WebSideStory, Inc. ("the Company"), a
California corporation having its principal offices at 10182 Telesis Court, 6th
Floor, San Diego, CA and John J. Hentrich ("Employee").

                                    AGREEMENT

        1. Title and Duties. Employee's title and position with the Company will
be President and Chief Executive Officer.

        2. At-will Employment. Employee's employment relationship with the
Company is at-will, terminable at any time and for any reason by either the
Company or Employee. The Company nonetheless reserves the right to discharge
Employee for the reasons defined in Sections 11 and 12 below. While certain
paragraphs of this Agreement describe events that could occur at a particular
time in the future, nothing in this Agreement may be construed as a guarantee of
employment of any length.

        3. Policy Compliance. Employee is required to comply with the Company
policy, practice and procedure in effect during his employment. Employee agrees
to comply with the terms and conditions of the Company's Confidentiality and
Inventions Agreement ("Confidentiality Agreement") that is attached to this
Agreement as Exhibit 1 and is incorporated by reference.

        4. Compensation.

               4.1 Base Salary. Employee's annual Base Salary during his
employment will be Two Hundred Seventy Five Thousand Dollars ($275,000) to be
paid according to the Company's regular payroll practices. Any increase to the
Base Salary is within the sole discretion of the Board of Directors of the
Company (the "Board"). The Base Salary described above is subject to deduction
for applicable federal, state and local income, social security and other
payroll deductions.

               4.2 Bonus Compensation. In addition to the Base Salary, in Fiscal
Year 2000 Employee is eligible for an annualized bonus in an amount and based
upon attainment of objectives to be determined by the Board in its discretion.

               4.3 Additional Compensation. In addition, Employee shall be
entitled to payment of the additional compensation set forth on "Attachment A".
Payment of this additional compensation to Employee shall be accelerated upon
the events described in "Attachment A".

               4.4 Stock Option Exercise and related rights. On the date of this
Agreement, Employee has exercised through "early exercise" all options to
purchase the Company's Common Stock granted to him on December 20, 1999 under
the Company's 2000 Equity Incentive Plan ("Plan"). It is intended that the
repurchase rights of the Company with respect to the shares of Common Stock so
purchased be limited to give Employee the full rights to

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accelerated vesting under the conditions described in Employee's original Stock
Option Grant Notice ( the "Grant") and Stock Option Agreement dated December 20,
1999 (the "Stock Option Agreement"), in addition to such other rights as
Employee might enjoy by operation of the the Grant, the Stock Option Agreement
and the Plan. In addition, Employee shall be entitled to the payments referenced
in Section 1(b) of the Stock Option Agreement.

        5. Fringe Benefits and Vacation. During his employment, Employee will
receive fringe benefits ("Benefits") at least equal to those generally available
to executive staff. Employee shall be entitled to four weeks vacation per year.

        6. Reimbursement of Expenses. During his employment and according to
Company policy and practice, and subject to final approval by the Chief
Executive Officer, Employee shall be entitled to reimbursement of reasonable and
actual expenses incurred on behalf of the Company.

        7. Return Of Property. Employee agrees that all documents, records,
apparatus, equipment and other physical property (as more specifically defined
in the Confidentiality Agreement) which is furnished to or obtained by Employee
in the course of his employment with the Company shall be and remain the sole
property of the Company. Employee agrees that upon the termination of his
employment he will return all such property (whether or not it pertains to trade
secret or proprietary information), and will not make or retain copies,
reproductions, or summaries of any such property.

        8. Non Competition. During his employment Employee shall not directly or
indirectly, either as an employee, employer, consultant, corporate officer,
director, or in any other individual or representative capacity, engage or
participate in any business that is in competition with the business of the
Company in any location, unless such participation or interest is fully
disclosed to the Company and approved by the Board.

        9. Agreement with Previous Employers. Employee confirms he does not have
any agreement with a previous employer that prevents or limits him in performing
under this Agreement. In the event the Company is sued by any previous employer
of Employee as a result of any act by Employee, the Company may recover costs or
attorneys' fees expended in defending against such a lawsuit.

        10. Effect of Termination Without Cause or Constructive Termination
following a Change of Control. As set forth in Section 2 above, Employee's
employment with the Company is "at-will". However, in the event of an
involuntary termination of Employee without Cause (as defined in the Stock
Option Agreement) or Constructive Termination of Employee (as defined in the
Stock Option Agreement), Employee shall be entitled to payment of one year's
base salary and an amount equal to the prior year's performance bonus (or
estimated current year bonus), whichever is greater. Employee shall also be
entitled to reimbursement for payment of health insurance premiums during this
period.

        11. Dispute Resolution Procedures. Any dispute or claim arising out of
this agreement shall be subject to final and binding arbitration. The
arbitration will be conducted by one arbitrator who is a member of the American
Arbitration Association (AAA) and will be

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governed by the Model Employment Arbitration rules of AAA. The arbitration shall
be held in San Diego, California. The arbitrator shall have an authority to
determine the arbitrability of any claim and enter a final and binding judgment
at the conclusion of any proceedings in respect of the arbitration. Any final
judgment only may be appealed on the grounds of improper bias or improper
conduct of the arbitrator. The arbitrator will apply California substantive law
in all respects. The arbitrator will decide how the costs of arbitration should
be split. In the event of any arbitration arising out of or relating to this
Agreement, its breach or enforcement, including an action for declaratory
relief, the prevailing party in such action or proceedings shall be entitled to
receive his or its damages, court costs and reasonable out-of-pocket expenses
including reasonable attorneys' fees. Such recovery shall include court costs,
reasonable out-of-pocket expenses, and attorneys' fees on appeal, if any. The
arbitrator or court shall determine who is the prevailing party, whether or not
the dispute or controversy proceeds to final judgment.

        12. General Provisions.

               12.1 Governing Law. This Agreement will be governed by and
construed according to California law, without regard to principles of conflict
of laws.

               12.2 Assignment. Employee may not assign, pledge or encumber his
interest in this Agreement or any part of this Agreement.

               12.3 Binding Nature. This Agreement will be binding upon
Employee, his heirs, executors, and administrators and will inure to the benefit
of the Company, its subsidiaries, successors and assigns.

               12.4 No Waiver of Breach. The failure to enforce any provision of
this Agreement will not be construed as a waiver of any such provision, nor
prevent a party thereafter from enforcing the provision or any other provision
of this Agreement. The rights granted the parties are cumulative, and the
election of one will not constitute a waiver of such party's right to assert all
other legal and equitable remedies available under the circumstances.

               12.5 Severability. The provisions of this Agreement are
severable, and if any provision will be held to be invalid or otherwise
unenforceable, in whole or in part, the remainder of the provisions, or
enforceable parts of this Agreement, will not be affected.

               12.6 Entire Agreement. This Agreement, including the
Confidentiality Agreement and any Option Agreements, constitutes the entire
agreement of the parties with respect to the subject matter of this Agreement,
and supersedes all prior and contemporaneous oral or written negotiations,
agreements or understandings between the parties.

               12.7 Modification/Waiver. No modification, amendment,
supplementation, termination or attempted waiver of this Agreement will be valid
unless in writing, signed by the party against whom modification, amendment
termination or waiver is sought to be enforced.

               12.8 Fees and Expenses. If any proceeding is brought for the
enforcement or interpretation of this Agreement, or because of any alleged
dispute, breach, default or misrepresentation in connection with any provisions
of this Agreement, the successful or prevailing party will be entitled to
recover from the other party reasonable attorneys' fees and

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other costs incurred in that proceeding (including, in the case of an
arbitration, arbitration fees and expenses), in addition to any other relief to
which such party may be entitled.

               12.9 Duplicate Counterparts. This Agreement may be executed in
counterparts, each of which shall be deemed an original. Such counterparts
together constitute one instrument.

               12.10 Interpretation. The headings contained in this Agreement
are for reference purposes only and shall not affect in any way the meaning or
interpretation of this Agreement.

               12.11 Drafting Ambiguities. Each party to this Agreement and his
or its counsel have reviewed and revised this Agreement. The rule of
construction that any ambiguities are to be resolved against the drafting party
shall not be employed in the interpretation of this Agreement or any of the
amendments to this Agreement.

        WebSideStory, Inc.                                       Employee

By:  /s/ Michael C. Christian                             /s/ John J. Hentrich
    ------------------------------------------------      ----------------------
         Michael C. Christian, Senior Vice President          John J. Hentrich

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             ATTACHMENT A TO FEBRUARY 28, 2000 EMPLOYMENT AGREEMENT
                       JOHN J. HENTRICH/WEBSIDESTORY INC.

1.  The monthly payment schedule and amounts shall be pursuant to the schedule
    set forth below, commencing on April 1, 2000 (in the amount of $45,139)
    declining gradually through March 1, 2002 (in the amount of $40,051).

2.  Payment of the amounts set forth in the schedule will be accelerated in full
    in the event of (1) a Change of Control or Constructive Termination as
    defined in the Stock Option Agreement, or (2) the Company has cash and cash
    equivalents equal to or exceeding four million dollars ($4,000,000.00),
    provided, however, that if the Company shall have completed an initial
    public offering of its equity securities prior to the occurrence of the
    liquidity condition in (2), above, such payments shall not be accelerated by
    virtue of (2), above. In the event of such acceleration the lump sum payable
    will be reduced by the time value of the payment stream, using a 6.5% simple
    annual interest discount rate.

                               WEBSIDESTORY, INC.
                                 BONUS SCHEDULE

                                                            Bonus
                                             Date           Amount
                                           --------        -------
                                           04/01/00        45,139

                                           05/01/00        44,756

                                           06/01/00        44,700

                                           07/01/00        44,331

                                           08/01/00        44,260

                                           09/01/00        44,039

                                           10/01/00        43,691

                                           11/01/00        43,600

                                           12/01/00        43,266
                                                          -------
                                                          397,782

                                           01/01/01        43,159

                                           02/01/01        42,938

                                           03/01/01        42,442

                                           04/01/01        42,500

                                           05/01/01        42,201

                                           06/01/01        42,059

                                           07/01/01        41,776

                                           08/01/01        41,619

                                           09/01/01        41,399

                                           10/01/01        41,136

                                           11/01/01        40,959

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                                           12/01/01        40,711
                                                          -------
                                                          502,898

                                           01/01/02        40,518

                                           02/01/02        40,299

                                           03/01/02        40,051
                                                          -------
                                                          120,868

                     END OF SCHEDULE A TO FEBRUARY 28, 2000
                    JOHN J. HENTRICH/WEBSIDESTORY EMPLOYMENT
                                    AGREEMENT

                                       6<PAGE>   1
                                                                   EXHIBIT 10.17

                                PROMISSORY NOTE
                                   NEGOTIABLE

US$111,271.00                                                    January 3, 2000
                                                           San Diego, California

FOR VALUE RECEIVED, the undersigned ("Maker") promises to pay to the order of
WebSideStory, Inc., a corporation organized under the laws of the state of
California ("Holder"), at 10182 Telesis Court, San Diego, California or at such
other place as the Holder hereof may from time to time designate, the principal
sum of ONE HUNDRED ELEVEN THOUSAND TWO HUNDRED SEVENTY-ONE dollars
($111,271.00), with interest on the unpaid principal balance from time to time
outstanding, computed on the basis of a three hundred sixty (360) day year,
actual days elapsed, at a rate (the "Interest Rate") equal to 6.5% per annum.
Payment of principal and interest shall be made in the lawful money of the
United States which shall be legal tender for public and private debts at the
time of payment. The entire outstanding principal balance and all accrued but
unpaid interest shall be due and payable on the third anniversary of this note
(the "Due Date"). Each payment hereunder shall be credited first to interest
then accrued and the remainder to unpaid principal, and interest shall thereupon
cease upon the principal so credited, Maker shall have the right to repay all or
a portion of the outstanding principal and/or interest hereunder at any time or
times prior to the Due Date, without penalty.

This note shall automatically become due and payable prior to the Due Date,
without notice or demand and without the need for any action or election by the
Holder hereof, upon the occurrence at any time of any of the following events of
default:

        (1) The making of an assignment for the benefit of creditors by any
party liable for the payment of this note, whether as maker, endorser,
guarantor, surety, or otherwise, or the voluntary appointment (at the request of
any such party or with the consent of any such party) of a receiver, custodian,
liquidator or trustee in bankruptcy of any such party's property or the filing
by any such party of a petition in bankruptcy or other similar proceeding under
law for relief of debtors; or

        (2) The filing (other than by Holder) against any party liable for the
payment of this note, whether as maker, endorser, surety, or otherwise, of a
petition in bankruptcy or other similar proceeding under law for relief of
debtors, or the involuntary appointment of a receiver, custodian, liquidator or
trustee in bankruptcy of the property of any such party, and such petition or
appointment is not vacated or discharged within ninety (90) calendar days after
the filing or making thereof.

                                      -1-
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If this note is not paid when due, whether at the Due Date or by acceleration,
the undersigned promises to pay all costs of collection, including without
limitation reasonable attorneys' fees, and all expenses in connection with the
protection or realization of any collateral securing this note incurred by the
Holder hereof on account of such collection, whether or not suit is filed
hereon; such costs and expenses shall include without limitation all costs,
attorneys' fees and expenses incurred by the Holder hereof in connection with
any insolvency, bankruptcy, reorganization, arrangement or other similar
proceedings involving the undersigned or involving any endorser hereof, which in
any way affect the exercise by the Holder hereof of its rights and remedies
under this note or under any security agreement, pledge agreement, cash
collateral agreement or other agreement securing this note.

Presentment, demand, protest, notices of protest, dishonor and non-payment of
this note and all notices of every kind are hereby waived. To the extent
permitted by applicable law, the defense of the statute of limitations is hereby
waived by the undersigned.

No single or partial exercise of any power hereunder or under any security
agreement, pledge agreement, cash collateral agreement or other agreement
securing this note shall preclude other or further exercise thereof or the
exercise of any other power. The Holder hereof shall at all times have the right
to proceed against any portion of the security held for this note in such order
and in such manner as the Holder may deem fit, without waiving any rights with
respect to any other security. No delay or omission on the part of the Holder
hereof in exercising any right hereunder shall operate as a waiver of such right
or of any other right under this note. The release of any party liable on this
note shall not operate to release any other party liable hereon.

This note may be prepaid in whole or in part at any time without premium or
penalty. Partial prepayments of principal shall not postpone or delay the date
of any subsequent payments of principal or change the amount of such payments.

 The payment obligations of both principal and interest represented by this note
 will be forgiven in full, and this note will be returned to Maker promptly, if
 and when any of the following events occurs on or before the Due Date;

1       a voluntary sale by Holder's shareholders of a majority of the Holder's
        common stock;

2       a voluntary sale of substantially all assets of Holder;

3       Holder has cash and cash equivalents in aggregate in excess of $4
        million;

                                       -2-

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4       Constructive Termination as defined in the Stock Option Agreement of
        December 20, 1999 between Maker and Holder.

Notwithstanding the fact that Holder has cash and cash equivalents in excess of
$4 million (the "Liquidity Condition"), if Holder shall have completed an
initial public offering of its equity securities prior to the occurrence of the
Liquidity Condition, then such payment obligations shall not be forgiven upon
occurrence of the Liquidity Condition, but rather such obligations shall be
forgiven on a pro-rata basis over twelve months commencing the date such public
offering is completed or January 1, 2001, whichever is earlier.

Any notices required to be given hereunder shall be deemed delivered five (5)
days after such notice in writing is placed in the United States Mail, postage
prepaid to the following addresse(s):

                   If to Holder:
                   WebSideStory
                   10182 Telesis Court
                   San Diego, CA 92121

                   Attn: legal department

                   If to Maker:
                   John Hentrich
                   4778 Keswick Court
                   San Diego CA 92130

The term "Holder" shall include all of Holder's successors and assigns to whom
the benefits of this note shall inure.

In the event any provision of this note is held to be invalid, illegal or
otherwise unenforceable in any respect, such provision shall be construed as
containing the maximum valid, legal and enforceable terms and conditions, and
all other provisions of this note shall remain in full force and effect to the
maximum extent permitted by law.

Any provision of this note that is prohibited or unenforceable in any
jurisdiction shall, as to such jurisdiction, be ineffective to the extent of
such prohibition or unenforceability without invalidating the remaining
provisions of this note, and such prohibition or unenforceability in any
jurisdiction shall not invalidate, or render unenforceable such provision in any
other jurisdiction.

                                      -3-
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This note has been executed and delivered by the undersigned in the State of
California and is to be governed by and construed in accordance with the laws of
the State of California without regard to its conflicts of laws rules. In any
action brought under or arising out of this note, the undersigned hereby
consents to the jurisdiction of any competent court within the State of
California and consents to service of process by any means authorized by the law
of that State. This note may be modified, amended or terminated only by a
writing signed by both the Holder and the Maker.

                                          "MAKER"

                                           /s/ JOHN HENTRICH
                                          ------------------------------
                                          John Hentrich

                                      -4-

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