Document:

First Amendment to the Nielsen Company Savings Plan

 Exhibit 4.3.1 
 FIRST AMENDMENT 
 TO THE 

NIELSEN COMPANY SAVINGS PLAN 
 Pursuant to Article XIII of The Nielsen Company Savings Plan (the “Plan”) and pursuant to duly authorized Resolutions of The Nielsen Company Administrative Committee, the Plan is hereby amended
effective as stipulated below: 
  

	1.	Effective January 1, 2011, Section 2.49 of the Plan is amended by the addition of subsection (j) which shall now read as follows:

 “(j) Rangefinder Publishing Co., Inc.” 

 

	2.	Effective June 30, 2011, Section 2.65 of the Plan is amended to add the phrase “In-plan Roth Rollover Conversion Account;” which shall appear after
“Roth Catch-up Contribution Account” and before “and.” 

  

	3.	Effective June 30, 2011, Article II of the Plan is amended by the addition of Section 2.74 which shall now read as follows: 

“Section 2.74 – In-plan Roth Rollover Conversion Account 

Shall mean a Sub Account established pursuant to Section 11.03 of the Plan.” 

 

	4.	Effective January 1, 2011, Section 7.02(a) of the Plan is amended by the addition of paragraph XI which shall now read as follows: 

“(XI) A participant in the Rangefinder Publishing Co., Inc. 401(k) Profit Sharing Trust who performs an Hour of Service after
October 29, 2010 will be vested in his Additional Employer Contributions and Profit Sharing Contributions as follows: 
  

			
	 Years of Vesting

Service
	  	 Non-forfeitable

Percentage

	 1
	  	0
	 2
	  	20
	 3
	  	100”

	5.	Effective June 30, 2011, Article XI of the Plan is amended by the addition of Section 11.03 which shall now read as follows: 

“Section 11.03 – In-plan Roth Rollover Conversion Account 

A Participant, a Beneficiary who was a spouse, or an alternate payee who is a spouse or former spouse may elect to make an
In-plan Roth Rollover Conversion from available Vested Sub Accounts upon the occurrence of any of the following events: 
  

	 	(a)	 Severance from employment, death, disability or attainment of age
59 1/2 – all Sub Accounts;

  

	 	(b)	At any time – Participant’s Rollover Account, Employee After-tax Contribution Account, Employer Contributions Withdrawal Account; and

  

	 	(c)	Upon making a Qualified Reservist Distribution – Compensation Reduction Contribution Account and Catch-up Contributions Account. 

The election to make an In-plan Roth Rollover Conversion shall be made by delivering an Appropriate Request to the Employer. The transfer
of funds within the Plan shall take place as soon as practicable after receipt of the Appropriate Request. 
 The following
regulations shall be applicable to the In-plan Roth Rollover Conversion Account: 
  

	 	(a)	A Participant may only make an In-plan Roth Rollover Conversion by a direct rollover within the Plan and any funds distributed from the Plan cannot come back into the
Plan as an In-plan Roth Rollover Conversion; 

  

	 	(b)	Once funds have been credited to the In-plan Roth Rollover Conversion Account, the status of such Sub Account shall always be subject to the provisions of the Code
regulating Roth Contributions and such funds can not again be redesignated as non-Roth Contributions; 

  

	 	(c)	The Plan’s recordkeeper shall maintain a separate Sub Account which shall hold only In-plan Roth Rollover Conversion funds; 

 

	 	(d)	Outstanding loans are not eligible for an In-plan Roth Rollover Conversion; and 

 

	 	(e)	Hardship Withdrawals and Employee After-Tax Contributions Withdrawals can not be made from the In-plan Roth Conversion Account.” 

	6.	Effective January 1, 2011, Section 12.04 of the Plan is amended by the addition of subsection (l) and shall now read as follows:

 “(l) A Participant who is terminated from the US payroll as a result of an international transfer to a
member of the controlled group of the Employer shall continue to repay his loan through an ETF, loan coupon book or other methodology provided by the Plan’s recordkeeper. The Participant’s repayment shall continue to remain subject to the
loan default provisions of (h) above.” 
 Executed as of the date indicated below opposite each name, by each Member of The Nielsen
Company Administrative Committee. 
  

			
	 6/6/11
	  	 /s/ LINDA BRIGANTI

	Date	  	Linda Briganti
		
	 6/9/11
	  	 /s/ RICHARD FITZGERALD

	Date	  	Richard Fitzgerald
		
	 6/6/11
	  	 /s/ BRENDON PERKINS

	Date	  	Brendon PerkinsSecond Amendment to the Nielsen Company Savings Plan

 Exhibit 4.3.2 
 SECOND AMENDMENT 
 TO THE 

NIELSEN COMPANY SAVINGS PLAN 
 Pursuant to Article XIII of The Nielsen Company Savings Plan (the “Plan”) and pursuant to duly authorized Resolutions of The Nielsen Company Administrative Committee, the Plan is hereby amended
effective as stipulated below: 
  

	1.	Effective January 1, 2011, Section 2.12 of the Plan is amended by deleting “paid” where it appears in the second line of the Section and replacing
it with “of active employment.” 

  

	2.	Effective October 1, 2011, Section 5.04 of the Plan is amended by the addition of another paragraph which shall appear as the last paragraph of the Section
and shall now read as follows: 

 “In no instance may a Participant direct more than twenty-five percent
(25%) of his allocable Plan contributions into the Nielsen Company Stock Fund.” 
  

	3.	Effective October 1, 2011, Section 5.05(b) of the Plan is amended by the addition of another paragraph which shall appear as the last paragraph of the
subsection and shall now read as follows: 

 “In no instance may a Participant transfer any percent or even
dollar amounts of his Account to the Nielsen Company Stock Fund after his interest in the Nielsen Company Stock Fund exceeds twenty-five percent (25%) of the value of his Account.” 

 

	4.	Effective October 1, 2011, Section 5.05(c) is redesignated as (d) and Section 5.05 (c) shall now read as follows: 

“Subject to the rules of this Section and the U.S. Securities and Exchange Commission, a Participant may transfer his Account balance
invested in the Nielsen Company Stock Fund at any time.” 
  

	5.	Effective October 1, 2011, Section 8.01 of the Plan is amended by the addition of the following sentence and shall now read as follows:

 “A Participant may request that the Nielsen Company Stock held in his Nielsen Company Stock Fund shall be
distributed as part of his lump sum distribution either in kind or as cash.” 

 Executed as of the date indicated below opposite each name, by each Member of The Nielsen Company
Administrative Committee. 
  

			
	 8/25/11
	  	 /s/ LINDA BRIGANTI

	Date	  	Linda Briganti
		
	 8/3/11
	  	 /s/ RICHARD FITZGERALD

	Date	  	Richard Fitzgerald
		
	 8/25/11
	  	 /s/ BRENDON PERKINS

	Date	  	Brendon PerkinsThird Amendment to the Nielsen Company Savings Plan

 Exhibit 4.3.3 
 THIRD AMENDMENT 
 TO THE 

NIELSEN COMPANY SAVINGS PLAN 
 Pursuant to Article XIII of The Nielsen Company Savings Plan (the “Plan”) and pursuant to duly authorized Resolutions of The Nielsen Company Administrative Committee, the Plan is hereby amended
effective as stipulated below: 
  

	1.	Effective October 1, 2011, Article II of the Plan is amended by the addition of Section 2.75 which shall now read as follows: 

“Section 2.75 – Nielsen Company Stock 

Shall mean common stock of Nielsen Holdings N.V., par value €.07 per share, or such other par value which may
result from a change in the capitalization of Nielsen Holdings N.V.” 
  

	2.	Effective October 1, 2011, Article II of the Plan is amended by the addition of Section 2.76 which shall now read as follows: 

“Section 2.76 – Nielsen Company Stock Fund 

Shall mean an Investment Fund established under the Plan which shall be invested exclusively in Nielsen Company
Stock.” 
  

	3.	Effective October 1, 2011, Section 5.06 of the Plan is amended by the addition of another paragraph which shall appear as the last paragraph of the section
and shall now read as follows: 

 “Effective October 1, 2011, the Investment Committee shall establish
the Nielsen Company Stock Fund, which shall be an Investment Fund under the Plan.” 
  

	4.	Effective October 1, 2011, Article XVI of the Plan is amended by the addition of Section 16.12 which shall now read as follows: 

“Section 16.12 – Voting of Proxies and Tender Offers 

 

	 	(a)	Each Participant shall be entitled to instruct the Trustee with respect to voting and/or giving of proxies to vote the number of shares of Nielsen Company Stock and
interests in other Investment Funds, for so long as the Plan is intended to comply with and provide the maximum Participant control over Accounts under Section 404(c) of ERISA. The Trustee shall carry out such instructions and shall keep the
Participant’s instructions confidential and not disclose them to the Sponsoring Employer, any Employer or Affiliated Employer, or their stockholders, directors, officers, employees, or to the Investment Committee, the Nielsen Appeals Committee
or the Plan Administrator. 

  

	 	(b)	Shares of Nielsen Company Stock and, to the extent applicable, shares of any other Investment Fund allocated to the Account of a Participant on the applicable record
date and held by the Trustee for which no timely voting instructions are received shall not be voted by the Trustee. 

  

	 	(c)	The Plan Administrator may establish such procedures as it deems appropriate to enable individual Participants to make timely responses to any “tender offer”
(as such term is described under Section 14 of the Securities Exchange Act of 1934, hereinafter referred to as the “Exchange Act”) to purchase shares of Nielsen Company Stock consistent with applicable rules and regulations in effect
from time to time under the Exchange Act which shall provide (i) for a “pass through” from the Trustee to the Participants enabling each Participant, by instructions to the Trustee, to determine the response to a tender or exchange
offer regarding shares of Nielsen Company Stock credited to the Participant’s Account; (ii) for confidential treatment of such instructions and response; and (iii) for means and procedures relating to the appropriate response by the
Trustee to any such offer with respect to shares credited to a Participant’s Account for which no such instructions have been received. 

  

	 	(d)	Shares of Nielsen Company Stock held by the Trustee and allocated to the Account of a Participant and for which the Trustee receives no timely instruction with respect
to a tender or exchange offer shall not be tendered by the Trustee.” 

 Executed as of the date indicated below opposite
each name, by each Member of The Nielsen Company Administrative Committee. 
  

					
	9/19/11	 		 	/s/ LINDA BRIGANTI
	Date	 		 	Linda Briganti
			
	9/19/11	 		 	/s/ REID FITZGERALD
	Date	 		 	Richard Fitzgerald
			
	9/19/11	 		 	/s/ BRENDON PERKINS
	Date	 		 	Brendon Perkins

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