Document:

EX-10.29

 Exhibit 10.29 

RACKSPACE TECHNOLOGY, INC. 

EMPLOYEE STOCK PURCHASE PLAN 

1. Purpose of the Plan. The purpose of the Plan is to provide an opportunity for Eligible Employees of the Company and its Designated
Companies to purchase Common Stock at a discount through voluntary Contributions, thereby attracting, retaining and rewarding such persons and strengthening the mutuality of interest between such persons and the Company’s stockholders. The
Company intends for offerings under the Plan to qualify as an “employee stock purchase plan” under Section 423 of the Code (each, a “Section 423 Offering”); provided, however, that the Committee may
also authorize the grant of rights under offerings of the Plan that are not intended to comply with the requirements of Section 423 of the Code, pursuant to any rules, procedures, agreements, appendices, or
sub-plans adopted by the Committee for such purpose (each, a “Non-423 Offering”). 

2. Definitions. 
 (a)
“Affiliate” means any person or entity that directly or indirectly controls, is controlled by or is under common control with the Company. The term “control” (including, with correlative meaning, the terms “controlled
by” and “under common control with”), as applied to any person or entity, means the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such person or entity, whether
through the ownership of voting or other securities, by contract or otherwise. 
 (b) “Applicable Law” means the
requirements relating to the administration of equity-based awards under state corporate laws, United States federal and state securities laws, the Code, the rules of any stock exchange or quotation system on which the Common Stock is listed or
quoted and the applicable laws of any non-U.S. jurisdiction where rights are, or will be, granted under the Plan. 

(c) “Beneficial Ownership” has the meaning set forth in Rule 13d-3 promulgated under
Section 13 of the Exchange Act. 
 (d) “Board” means the Board of Directors of the Company. 

(e) “Change in Control” means, the first to occur of any of the following events: 

(i) the acquisition by any Person or related “group” (as such term is used in Section 13(d) and Section 14(d) of the
Exchange Act) of Persons, or Persons acting jointly or in concert, of Beneficial Ownership (including control or direction) of 50% or more (on a fully diluted basis) of the then- Outstanding Company Common Stock or the Outstanding Company Voting
Securities, but excluding any acquisition by the Company or any of its Affiliates, or the Investor, its Permitted Transferees or any of their respective Affiliates or by any employee benefit plan sponsored or maintained by the Company or any of its
Affiliates; 
 (ii) the acquisition by any Person or related “group” (as such terms is used in Section 13(d) and
Section 14(d) of the Exchange Act) of Persons, or Persons acting jointly or in concert, of Beneficial Ownership (including control or direction) of 35% or more (on a fully diluted basis) of the then-Outstanding Company Voting Securities;
provided that at such time the Beneficial Ownership (including control or direction) of the Investor is less than 35% (on a fully diluted basis) of the then-Outstanding Company Voting Securities; 

 

 (iii) a change in the composition of the Board such that members of the Board during any
consecutive 12-month period (the “Incumbent Directors”) cease to constitute a majority of the Board. Any person becoming a director through election or nomination for election approved by a
valid vote of at least two-thirds of the Incumbent Directors shall be deemed an Incumbent Director; provided, however, that no individual becoming a director as a result of an actual or threatened election
contest, as such terms are used in Rule 14a-12 of Regulation 14A promulgated under the Exchange Act, or as a result of any other actual or threatened solicitation of proxies or consents by or on behalf of any
person other than the Board, shall be deemed to be an Incumbent Director; 
 (iv) the approval by the stockholders of the Company of a plan
of complete dissolution or liquidation of the Company; and 
 (v) the consummation of a reorganization, recapitalization, merger,
amalgamation, consolidation, statutory share exchange or similar form of corporate transaction involving the Company (a “Business Combination”), or sale, transfer or other disposition of all or substantially all of the business or
assets of the Company to an entity that is not an Affiliate of the Company (a “Sale”), unless immediately following such Business Combination or Sale: (A) more than 50% of the total voting power of the entity resulting from
such Business Combination or the entity that acquired all or substantially all of the business or assets of the Company in such Sale (in either case, the “Surviving Company”), or the ultimate parent entity that has Beneficial
Ownership of sufficient voting power to elect a majority of the board of directors (or analogous governing body) of the Surviving Company (the “Parent Company”), is represented by the Outstanding Company Voting Securities that were
outstanding immediately prior to such Business Combination or Sale (or, if applicable, is represented by shares into which the Outstanding Company Voting Securities were converted pursuant to such Business Combination or Sale), and such voting power
among the holders thereof is in substantially the same proportion as the voting power of the Outstanding Company Voting Securities among the holders thereof immediately prior to the Business Combination or Sale, (B) no Person (other than any
employee benefit plan sponsored or maintained by the Surviving Company or the Parent Company) is or becomes the beneficial owner, directly or indirectly, of 50% or more of the total voting power of the outstanding voting securities eligible to elect
members of the board of directors (or the analogous governing body) of the Parent Company (or, if there is no Parent Company, the Surviving Company), and (C) at least a majority of the members of the board of directors (or the analogous
governing body) of the Parent Company (or, if there is no Parent Company, the Surviving Company) following the consummation of the Business Combination or Sale were Board members at the time of the Board’s approval of the execution of the
initial agreement providing for such Business Combination or Sale. 
 Notwithstanding the foregoing, a transaction shall not constitute a
Change in Control if its sole purpose is to change the jurisdiction of the Company’s incorporation or to create a holding company that will be owned in substantially the same proportions by the persons who held the Company’s securities
immediately before such transaction. 
 (f) “Code” means the U.S. Internal Revenue Code of 1986, as amended from time to
time, together with the regulations and official guidance promulgated thereunder, whether issued prior or subsequent to the grant of any purchase right. 

(g) “Committee” means the Compensation Committee of the Board or any subcommittee or other plan administrator referred to in
Section 4(e). 
 (h) “Common Stock” means the common stock, par value $0.01 per share, of the Company, as the same may
be converted, changed, reclassified or exchanged. 
 (i) “Company” means Rackspace Technology, Inc., a Delaware corporation,
or any successor to all or substantially all of the Company’s business that adopts the Plan. 

  
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 (j) “Contributions” means the amount of Eligible Pay contributed by a
Participant through payroll deductions or other payments that the Committee may permit a Participant to make to fund the exercise of rights to purchase Shares granted pursuant to the Plan. Without limitation, Contributions may include direct
payments from a Participant as may be accepted by the Company to adjust for the Company’s delay or mistake in processing an enrollment form or in otherwise effecting a Participant’s election under the Plan or as advisable to comply with
the requirements of Section 423 of the Code. 
 (k) “Designated Company” means any Parent, Subsidiary or Affiliate,
whether now existing or existing in the future, that has been designated by the Committee from time to time in its sole discretion as eligible to participate in the Plan. The Committee may designate any Parent, Subsidiary or Affiliate as a
Designated Company in a Non-423 Offering. For purposes of a Section 423 Offering, only the Company and any Parent or Subsidiary may be Designated Companies; provided, however, that at any given time, a
Parent or Subsidiary that is a Designated Company under a Section 423 Offering will not be a Designated Company under a Non-423 Offering. 

(l) “Effective Date” means the business day prior to the IPO Date, as provided in Section 18 hereof. 

(m) “Eligible Employee” means any individual in an employee-employer relationship with the Company or a Designated Company for
income tax and employment tax withholding and reporting purposes. For purposes of clarity, the term “Eligible Employee” will not include the following, regardless of any subsequent reclassification as an employee by the Company or a
Designated Company, any governmental agency, or any court: (i) any independent contractor; (ii) any consultant; (iii) any individual performing services for the Company or a Designated Company who has entered into an independent
contractor or consultant agreement with the Company or a Designated Company; (iv) any individual performing services for the Company or a Designated Company under a purchase order, a supplier agreement or any other agreement that the Company or
a Designated Company enters into for services; (v) any individual classified by the Company or a Designated Company as contract labor (such as contractors, contract employees, job shoppers), regardless of length of service; (vi) any
individual whose base wage or salary is not processed for payment by the payroll department(s) or payroll provider(s) of the Company or a Designated Company; and (vii) any leased employee. The Committee will have exclusive discretion to
determine whether an individual is an Eligible Employee for purposes of the Plan. 
 (n) “Eligible Pay” means the total
amount paid by the Company or any Parent, Subsidiary or Affiliate to the Eligible Employee (other than amounts paid after termination of employment, even if such amounts are paid for pre-termination date
services) as base salary or wages (including 13th/14th month payments or similar concepts under local law) and any portion of such amounts voluntarily deferred or reduced by the Eligible Employee (i) under any employee benefit plan of the
Company or a Parent, Subsidiary or Affiliate available to all levels of employees on a non-discriminatory basis upon satisfaction of eligibility requirements, and (ii) under any deferral plan of the
Company (provided such amounts would not otherwise have been excluded had they not been deferred), but excluding cash bonuses, commissions, overtime pay, stipends, lump sum payments in lieu of foregone merit increases, “bonus
buyouts” as the result of job changes, pension, retainers, severance pay, special stay-on bonus, income derived from stock options, stock appreciation rights, restricted stock units and dispositions of
stock acquired thereunder, any other allowances, and any other special remuneration or variable pay. For Eligible Employees in the United States, Eligible Pay will include elective amounts that are not includible in gross income of the Eligible
Employee by reason of Sections 125, 132(f), 402(e)(3), 402(h) or 403(b) of the Code. The Committee, in its discretion, may establish a different definition of Eligible Pay for a subsequent Offering Period, which for Section 423 Offerings shall
apply on a uniform and nondiscriminatory basis. Further, the Committee will have discretion to determine the application of this definition to Eligible Employees outside the United States. 

  
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 (o) “Enrollment Period” means the period during which an Eligible Employee
may elect to participate in the Plan, with such period generally occurring before the first day of each Offering Period, as prescribed by the Committee. 

(p) “Exchange Act” means the United States Securities Exchange Act of 1934, as amended, from time to time, or any successor
law thereto, and the regulations promulgated thereunder. 
 (q) “Fair Market Value” means, as of any date and unless the
Committee determines otherwise, the value of Common Stock determined as follows: 
 (i) if the Common Stock is listed on a national
securities exchange, the closing sales price of a Share reported on such exchange on such date, or if there is no such sale on that date, then on the last preceding date on which such a sale was reported; 

(ii) if the Common Stock is not listed on any national securities exchange, the amount determined by the Committee in good faith to be the
fair market value of the Common Stock; or 
 (iii) for the Initial Offering Period, if the date for which the Fair Market Value is
determined is the first day when trading prices for the Common Stock are reported on the Nasdaq Global Select Market or another national securities exchange, the Fair Market Value of the Common Stock shall be the initial price to the public as set
forth in the final prospectus included with the registration statement on Form S-1 filed with the Securities and Exchange Commission for the initial public offering of the Company’s Common Stock.  
 (r) “Initial Offering Period” means the Offering Period commencing on
the IPO Date and ending on the Trading Day immediately prior to the start of the next applicable Offering Period set forth in Section 6, and consisting of a single Purchase Period which shall run concurrently with the Initial Offering Period.

 (s) “Investor” means, collectively, the investment funds managed, sponsored or advised by Apollo Management VIII, L.P. or
its Affiliates. A reference to a member of Investor is a reference to any such investment fund. 
 (t) “IPO Date” means the
date of the underwritten, firm commitment initial public offering pursuant to an effective registration statement under the U.S. Securities Act of 1933, as amended, covering the offer and sale by the Company of its Common Stock to the public. 

(u) “Offering” means a Section 423 Offering or a Non-423 Offering of a right to
purchase Shares under the Plan during an Offering Period as further described in Section 6. Unless otherwise determined by the Committee, each Offering under the Plan in which Eligible Employees of one or more Designated Companies may
participate will be deemed a separate offering for purposes of Section 423 of the Code, even if the dates of the applicable Offering Periods of each such Offering are identical, and the provisions of the Plan will separately apply to each
Offering. With respect to Section 423 Offerings, the terms of separate Offerings need not be identical provided that all Eligible Employees granted purchase rights in a particular Offering will have the same rights and privileges, except as
otherwise may be permitted by Code Section 423; a Non-423 Offering need not satisfy such requirements. 

(v) “Offering Period” means the periods established in accordance with Section 6 during which rights to purchase Shares
may be granted pursuant to the Plan and Shares may be purchased on one or more Purchase Dates. The duration and timing of Offering Periods may be changed pursuant to Sections 6 and 17. 

  
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 (w) “Outstanding Company Common Stock” shall mean the then-outstanding
shares of Common Stock, including Common Stock issuable upon the exercise of options or warrants, the conversion of convertible stock or debt, and the exercise of any similar right to acquire such Common Stock. 

(x) “Outstanding Company Voting Securities” shall mean the then-outstanding voting securities of the Company entitled to vote
in the election of directors. 
 (y) “Parent” means a “parent corporation,” whether now or hereafter existing, as
defined in Section 424(e) of the Code. 
 (z) “Person” has the meaning given in Section 3(a)(9) of the Exchange
Act, as modified and used in Sections 13(d) and 14(d) thereof, except that such term shall not include (i) the Company or any of its subsidiaries, (ii) a trustee or other fiduciary holding securities under an employee benefit plan of the
Company or any of its Affiliates, (iii) an underwriter temporarily holding securities pursuant to an offering of such securities, or (iv) a corporation owned, directly or indirectly, by the stockholders of the Company in substantially the
same proportions as their ownership of Common Stock of the Company. 
 (aa) “Participant” means an Eligible Employee who
elects to participate in the Plan. 
 (bb) “Permitted Transferee” shall mean, with respect to a Participant, any
“family member” of the Participant, as defined in the General Instructions to Form S-8 Registration Statement under the Securities Act (or any successor form thereto), or any other transferee
specifically approved by the Committee after taking into account Applicable Law. 
 (cc) “Plan” means the Rackspace
Technology, Inc., Employee Stock Purchase Plan, as may be amended from time to time. 
 (dd) “Purchase Date” means the last
Trading Day of each Purchase Period (or such other Trading Day as the Committee may determine). 
 (ee) “Purchase Period”
means a period of time within an Offering Period, as may be specified by the Committee in accordance with Section 6, generally beginning on the first Trading Day of each Offering Period and ending on a Purchase Date. An Offering Period may
consist of one or more Purchase Periods. 
 (ff) “Purchase Price” means the purchase price at which Shares may be acquired
on a Purchase Date and which will be set by the Committee; provided, however, that the Purchase Price for a Section 423 Offering will not be less than eighty-five percent (85%) of the lesser of (i) the Fair Market Value of the Shares on
the first Trading Day of the Offering Period or (ii) the Fair Market Value of the Shares on the Purchase Date. Unless otherwise determined by the Committee prior to the commencement of an Offering Period, the Purchase Price will be 85% of the
lesser of (a) the Fair Market Value of the Shares on the first Trading Day of the Offering Period or (b) the Fair Market Value of the Shares on the Purchase Date. 

(gg) “Shares” means the shares of Common Stock. 

(hh) “Subsidiary” means a “subsidiary corporation,” whether now or hereafter existing, as defined in
Section 424(f) of the Code. 
 (ii) “Tax-Related Items” means any income tax,
social insurance, payroll tax, payment on account or other tax-related items arising in relation to the Participant’s participation in the Plan. 

(jj) “Trading Day” means a day on which the principal exchange that Shares are listed on is open for trading. 

  
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 3. Number of Reserved Shares. Subject to adjustment pursuant to Section 16
hereof,                Shares may be sold pursuant to the Plan. Such Shares may be authorized but unissued Shares, treasury Shares or Shares purchased in the open
market. For avoidance of doubt, up to the maximum number of Shares reserved under this Section 3 may be used to satisfy purchases of Shares under Section 423 Offerings and any remaining portion of such maximum number of Shares may be
used to satisfy purchases of Shares under Non-423 Offerings. 
 4. Administration of the Plan.

 (a) Committee as Administrator. The Plan will be administered by the Committee. Notwithstanding anything in the Plan to the
contrary, subject to Applicable Law, any authority or responsibility that, under the terms of the Plan, may be exercised by the Committee may alternatively be exercised by the Board. Subject to Applicable Law, no member of the Board or Committee (or
its delegates) will be liable for any good faith action or determination made in connection with the operation, administration or interpretation of the Plan. In the performance of its responsibilities with respect to the Plan, the Committee will be
entitled to rely upon, and no member of the Committee will be liable for any action taken or not taken in reliance upon, information and/or advice furnished by the Company’s officers or employees, the Company’s accountants, the
Company’s counsel and any other party that the Committee deems necessary. 
 (b) Powers of the Committee. The Committee will have
full power and authority to: administer the Plan, including, without limitation, the authority to (i) construe, interpret, reconcile any inconsistency in, correct any default in and supply any omission in, and apply the terms of the Plan and
any enrollment form or other instrument or agreement relating to the Plan, (ii) determine eligibility and adjudicate all disputed claims filed under the Plan, including whether Eligible Employees will participate in a Section 423 Offering
or a Non-423 Offering and which Subsidiaries and Affiliates of the Company (or Parent, if applicable) will be Designated Companies participating in either a Section 423 Offering or a Non-423 Offering, (iii) determine the terms and conditions of any right to purchase Shares under the Plan, (iv) establish, amend, suspend or waive such rules and regulations and appoint such agents as it
deems appropriate for the proper administration of the Plan, (v) amend an outstanding right to purchase Shares, including any amendments to a right that may be necessary for purposes of effecting a transaction contemplated under Section 16
hereof (including, but not limited to, an amendment to the class or type of stock that may be issued pursuant to the exercise of a right or the Purchase Price applicable to a right), provided that the amended right otherwise conforms to the terms of
the Plan, and (vi) make any other determination and take any other action that the Committee deems necessary or desirable for the administration of the Plan including, without limitation, the adoption of such any rules, procedures, agreements,
appendices, or sub-plans (collectively, “Sub-Plans”) as are necessary or appropriate to permit the participation in the Plan by employees who are
foreign nationals or employed outside the United States, as further set forth in Section 4(c) below. 
 (c) Non-U.S. Sub-Plans. Notwithstanding any provision to the contrary in this Plan, the Committee may adopt such Sub-Plans relating to
the operation and administration of the Plan to accommodate local laws, customs and procedures for jurisdictions outside of the United States, the terms of which Sub-Plans may take precedence over other
provisions of this Plan, with the exception of Section 3 hereof, but unless otherwise superseded by the terms of such Sub-Plan, the provisions of this Plan will govern the operation of such Sub-Plan. To the extent inconsistent with the requirements of Section 423, any such Sub-Plan will be considered part of a Non-423
Offering, and purchase rights granted thereunder will not be required by the terms of the Plan to comply with Section 423 of the Code. Without limiting the generality of the foregoing, the Committee is authorized to adopt Sub-Plans for particular non-U.S. jurisdictions that modify the terms of the Plan to meet applicable local requirements, customs or procedures regarding, without limitation,
(i) eligibility to participate, (ii) the definition of Eligible Pay, (iii) the dates and duration of Offering Periods or other periods during which Participants may make Contributions towards the purchase of

  
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Shares, (iv) the method of determining the Purchase Price and the discount from Fair Market Value at which Shares may be purchased, (v) any minimum or maximum amount of Contributions a
Participant may make in an Offering Period or other specified period under the applicable Sub-Plan, (vi) the treatment of purchase rights upon a Change in Control or a change in capitalization of the
Company, (vii) the handling of payroll deductions, (viii) establishment of bank, building society or trust accounts to hold Contributions, (ix) payment of interest, (x) conversion of local currency, (xi) obligations to pay
payroll tax, (xii) determination of beneficiary designation requirements, (xiii) withholding procedures and (xiv) handling of Share issuances. 

(d) Binding Authority. All determinations by the Committee in carrying out and administering the Plan and in construing and interpreting
the Plan and any enrollment form or other instrument or agreement relating to the Plan will be made in the Committee’s sole discretion and will be final, binding and conclusive for all purposes and upon all interested persons. 

(e) Delegation of Authority. To the extent not prohibited by Applicable Law, the Committee may, from time to time, delegate some or all
of its authority under the Plan to a subcommittee or subcommittees of the Committee or to one or more officers of the Company or other persons or groups of persons as it deems necessary, appropriate or advisable under conditions or limitations that
it may set at or after the time of the delegation. For purposes of the Plan, reference to the Committee will be deemed to refer to any subcommittee, subcommittees, or other persons or groups of persons to whom the Committee delegates authority
pursuant to this Section 4(e). 
 5. Eligible Employees. 

(a) General. Any individual who is an Eligible Employee as of the commencement of an Offering Period will be eligible to participate in
the Plan, subject to the requirements of Section 7. 
 (b) Non-U.S. Employees. An
Eligible Employee who works for a Designated Company and is a citizen or resident of a jurisdiction other than the United States (without regard to whether such individual also is a citizen or resident of the United States or is a resident alien
(within the meaning of Section 7701(b)(1)(A) of the Code)) may be excluded from participation in the Plan or an Offering if the participation of such Eligible Employee is prohibited under the laws of the applicable jurisdiction or if complying
with the laws of the applicable jurisdiction would cause the Plan or a Section 423 Offering to violate Section 423 of the Code. In the case of a Non-423 Offering, an Eligible Employee (or group of
Eligible Employees) may be excluded from participation in the Plan or an Offering if the Committee has determined, in its sole discretion, that participation of such Eligible Employee(s) is not advisable or practicable for any reason. 

(c) Code Section 423 Limitations. Notwithstanding any provisions of the Plan to the contrary, no Eligible Employee
will be granted a right to purchase Shares (i) to the extent that, immediately after the grant, such Eligible Employee (or any other person whose stock would be attributed to such Eligible Employee pursuant to Section 424(d) of the Code)
would own capital stock of the Company and/or hold outstanding options to purchase capital stock possessing five percent (5%) or more of the total combined voting power or value of all classes of the capital stock of the Company or of any Parent or
Subsidiary of the Company, or (ii) under a Section 423 Offering, to the extent that his or her rights to purchase capital stock under all employee stock purchase plans of the Company and any Parent and Subsidiaries accrues at a rate that
exceeds Twenty-Five Thousand Dollars (US$25,000) worth of such stock (determined at the fair market value of the shares of such stock at the time such right is granted) for each calendar year in which such purchase right is outstanding. 

  
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 (d) Other Limitations on Eligibility. The Committee, in its discretion, from time to
time may, prior to an Enrollment Period for all purchase rights to be granted in an Offering, determine (on a uniform and nondiscriminatory basis for Section 423 Offerings) that the definition of Eligible Employee will or will not include an
individual if he or she: (i) has not completed at least two (2) years of service since his or her last hire date (or such lesser period of time as may be determined by the Committee in its discretion), (ii) customarily works not more than
twenty (20) hours per week (or such lesser period of time as may be determined by the Committee in its discretion), (iii) customarily works not more than five (5) months per calendar year (or such lesser period of time as may be determined
by the Committee in its discretion), (iv) is a highly compensated employee within the meaning of Section 414(q) of the Code, or (v) is a highly compensated employee within the meaning of Section 414(q) of the Code with compensation
above a certain level or who is an officer or subject to the disclosure requirements of Section 16(a) of the Exchange Act, provided the exclusion is applied with respect to each Section 423 Offering in an identical manner to all highly
compensated individuals of the Designated Company whose employees are participating in that Offering. 
 6. Offering Periods. The Plan
will be implemented by consecutive Offering Periods with a new Offering Period commencing on the first Trading Day of the relevant Offering Period and terminating on the last Trading Day of the relevant Offering Period. After the Initial Offering
Period has ended, unless and until the Committee determines otherwise in its discretion, each Offering Period will consist of one (1) approximately six (6)-month Purchase Period, which will run simultaneously with the Offering Period. Unless
otherwise provided by the Committee, Offering Periods will run from January 1st (or the first Trading Day thereafter) through June 30th (or the first Trading Day prior to such date) and from July 1st (or the first Trading Day thereafter) through
December 31st (or the first Trading Day prior to such date). The Committee has authority to establish additional or alternative sequential or overlapping Offering Periods, a different number of Purchase Periods within an Offering Period, a different
duration for one or more Offering Periods or Purchase Periods or different commencement or ending dates for such Offering Periods with respect to future offerings without stockholder approval if such change is announced prior to the scheduled
beginning of the first Offering Period to be affected thereafter, provided, however, that no Offering Period may have a duration exceeding twenty-seven (27) months. To the extent that the Committee establishes additional or overlapping Offering
Periods, the Committee will have discretion to structure an Offering Period so that if the Fair Market Value of a share of Common Stock on the first Trading Day of the Offering Period in which a Participant is currently enrolled is higher than the
Fair Market Value of a share of Common Stock on the first Trading Day of any subsequent Offering Period, the Company will automatically enroll such Participant in the subsequent Offering Period and will terminate his or her participation in such
original Offering Period. 
 7. Participation. 

(a) Enrollment and Payroll Deductions. An Eligible Employee may elect to participate in an Offering Period under the Plan during any
Enrollment Period. Any such election will be made by completing the online enrollment process through the Company’s designated Plan broker or, if permitted by the Company, by completing and submitting an enrollment form to the Company during
such Enrollment Period, authorizing Contributions in whole percentages from one percent (1%) to fifteen percent (15%) of the Eligible Employee’s Eligible Pay for the Purchase Period within the Offering Period to which the deduction applies. A
Participant may elect to increase or decrease the rate of such Contributions during any subsequent Enrollment Period by submitting the appropriate form online through the Company’s designated Plan broker or, if permitted by the Company, to the
Company, provided that no change in Contributions will be permitted to the extent that such change would result in total Contributions exceeding fifteen percent (15%) of the Eligible Employee’s Eligible Pay, or such other maximum amount as may
be determined by the Committee. 
 (b) Election Changes. A Participant may reduce his or her rate of Contributions twice during a
Purchase Period to become effective as soon as possible after completing an amended enrollment form (either through the Company’s online Plan enrollment process, or if permitted by the Company, by submitting the appropriate form to the
Company). A Participant may increase his or her rate of Contributions only during an Enrollment Period. If a Participant reduces his or her rate of Contributions to zero percent (0%) during an Offering Period, the Contributions made by the
Participant prior to such reduction will be applied to the purchase of Shares on the next Purchase Date, but if the Participant does not increase such rate of Contributions above zero percent (0%) prior to the commencement of the next subsequent
Offering Period under the Plan, such action will be treated as the Participant’s withdrawal from the Plan in accordance with Section 14 hereof. 

  
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 (c) Automatic Enrollment for Initial Offering Period. Each person who, on the
Effective Date, is an Eligible Employee will be automatically enrolled in the Initial Offering Period. An Eligible Employee will be entitled to continue to participate in the Initial Offering Period only if such individual authorizes Contributions
under the procedures described in Section 7(a) above (i) no earlier than the effective date of the Form S-8 registration statement with respect to the issuance of Common Stock under the Plan and
(ii) no later than ten (10) Trading Days following the effective date of such Form S-8 registration statement or such other period of time as the Committee may determine (the “Enrollment
Window”). An Eligible Employee’s failure to authorize Contributions during the Enrollment Window will result in the automatic termination of such individual’s participation in the Initial Offering Period. 

(d) Participation in Subsequent Offering Periods. Once an Eligible Employee elects to participate in an Offering Period (including the
Initial Offering Period), then such Participant will automatically participate in the Offering Period commencing immediately following the last day of such prior Offering Period at the same contribution level as was in effect in the prior Offering
Period unless the Participant elects to increase or decrease the rate of Contributions or withdraws or is deemed to withdraw from this Plan as described above in this Section 7. A Participant that is automatically enrolled in a subsequent
Offering Period pursuant to this Section 7 is not required to file any additional documentation in order to continue participation in the Plan. 

(e) Committee Authority. The Committee has the authority to change the foregoing rules set forth in this Section 7 regarding
participation in the Plan. 
 8. Contributions. The Company will establish an account in the form of a bookkeeping entry for each
Participant for the purpose of tracking Contributions made by each Participant during the Offering Period, and will credit all Contributions made by each Participant to such account. The Company will not be obligated to segregate the Contributions
from the general funds of the Company or any Designated Company nor will any interest be paid on such Contributions, unless otherwise determined by the Committee or required by Applicable Law. All Contributions received by the Company for Shares
sold by the Company on any Purchase Date pursuant to this Plan may be used for any corporate purpose. 
 9. Limitation on Number of Shares
That an Employee May Purchase. Subject to the limitations set forth in Section 5(c), each Participant will have the right to purchase as many whole Shares as may be purchased with the Contributions credited to his or her account as of the
last day of the Offering Period (or such other date as the Committee may determine) at the Purchase Price applicable to such Offering Period; provided, however, that a Participant may not purchase in excess of 500 Shares under the Plan per Offering
Period or such other maximum number of Shares as may be established for an Offering Period by the Committee (in each case subject to adjustment pursuant to Section 16 hereof). Unless otherwise determined by the Committee, any amount remaining
in a Participant’s account that was not applied to the purchase of Shares on a Purchase Date because it was not sufficient to purchase a whole Share will be carried forward for the purchase of Shares on the next following Purchase Date.
However, any amounts not applied to the purchase of Shares during an Offering Period for any reason other than as described in the foregoing sentence shall be promptly refunded following such Purchase Date and will not be carried forward to any
subsequent Offering Period. 

  
 9 

 10. Taxes. At the time a Participant’s purchase right is exercised, in whole or
in part, or at the time a Participant disposes of some or all of the Shares acquired under the Plan, the Participant will make adequate provision for any Tax-Related Items. In their sole discretion, and except
as otherwise determined by the Committee, the Company or the Designated Company that employs the Participant may satisfy their obligations to withhold Tax-Related Items by (a) withholding from the
Participant’s wages or other compensation, (b) withholding a sufficient whole number of Shares otherwise issuable following purchase having an aggregate Fair Market Value sufficient to pay the
Tax-Related Items required to be withheld with respect to the Shares, or (c) withholding from proceeds from the sale of Shares issued upon purchase, either through a voluntary sale or a mandatory sale
arranged by the Company. 
 11. Brokerage Accounts or Plan Share Accounts. By enrolling in the Plan, each Participant will be deemed
to have authorized the establishment of a brokerage account on his or her behalf at a securities brokerage firm selected by the Committee. Alternatively, the Committee may provide for Plan share accounts for each Participant to be established by the
Company or by an outside entity selected by the Committee which is not a brokerage firm. Shares purchased by a Participant pursuant to the Plan will be held in the Participant’s brokerage or Plan share account. The Company may require that
Shares be retained in such brokerage or Plan share account for a designated period of time, and/or may establish procedures to permit tracking of dispositions of Shares. 

12. Rights as a Stockholder. A Participant will have no rights as a stockholder with respect to Shares subject to any rights granted
under this Plan or any Shares deliverable under this Plan unless and until recorded in the books of the brokerage firm selected by the Committee or, as applicable, the Company, its transfer agent, stock plan administrator or such other outside
entity which is not a brokerage firm. 
 13. Rights Not Transferable. Rights granted under this Plan are not transferable by a
Participant other than by will or the laws of descent and distribution, and are exercisable during a Participant’s lifetime only by the Participant. 

14. Withdrawals. A Participant may withdraw from an Offering Period by submitting the appropriate form online through the Company’s
designated Plan broker or, if permitted by the Company, to the Company. A notice of withdrawal must be received by the relevant deadline as prescribed by the Committee. Upon receipt of such notice, automatic deductions of Contributions on behalf of
the Participant will be discontinued commencing with the payroll period immediately following the effective date of the notice of withdrawal, and such Participant will not be eligible to participate in the Plan until the next Enrollment Period.
Unless otherwise determined by the Committee, amounts credited to the contribution account of any Participant who withdraws prior to the date set forth in this Section 14 will be refunded, without interest, as soon as practicable. 

15. Termination of Employment. 

(a) General. Upon a Participant ceasing to be an Eligible Employee for any reason prior to a Purchase Date, Contributions for such
Participant will be discontinued and any amounts then credited to the Participant’s contribution account will be refunded, without interest, as soon as practicable, except as otherwise determined by the Committee. 

(b) Leave of Absence. Subject to the discretion of the Committee, if a Participant is granted a paid leave of absence, payroll
deductions on behalf of the Participant will continue and any amounts credited to the Participant’s contribution account may be used to purchase Shares as provided under the Plan. If a Participant is granted an unpaid leave of absence, payroll
deductions on behalf of the Participant will be discontinued and no other Contributions will be permitted (unless otherwise determined by the Committee or required by Applicable Law), but any amounts then credited to the Participant’s
contribution account may be used to purchase Shares on the next applicable Purchase Date. Where the period of leave exceeds three (3) months and the Participant’s right to reemployment is not guaranteed by statute or by contract, the
employment relationship will be deemed to have terminated three (3) months and one (1) day following the commencement of such leave. 

  
 10 

 (c) Transfer of Employment. Unless otherwise determined by the Committee, a
Participant whose employment transfers or whose employment terminates with an immediate rehire (with no break in service) by or between the Company or a Designated Company will not be treated as having terminated employment for purposes of
participating in the Plan or an Offering; however, if a Participant transfers from a Section 423 Offering to a Non-423 Offering, the exercise of the Participant’s purchase right will be qualified
under the Section 423 Offering only to the extent that such exercise complies with Section 423 of the Code. If a Participant transfers from a Non-423 Offering to a Section 423 Offering, the
exercise of the Participant’s purchase right will remain non-qualified under the Non-423 Offering. 

16. Adjustment Provisions.  

(a) Changes in Capitalization. In the event of any change affecting the number, class, value, or terms of the shares of Common Stock
resulting from a recapitalization, stock split, reverse stock split, stock dividend, spinoff, split up, combination, reclassification or exchange of Shares, merger, consolidation, rights offering, separation, reorganization or liquidation or any
other change in the corporate structure or Shares, including any extraordinary dividend or extraordinary distribution (but excluding any regular cash dividend), then the Committee, in order to prevent dilution or enlargement of the benefits or
potential benefits intended to be made available under the Plan, will, in such manner as it may deem equitable, adjust the number and class of Common Stock that may be delivered under the Plan (including the numerical limits of Sections 3 and 9),
the Purchase Price per Share and the number of shares of Common Stock covered by each right under the Plan that has not yet been exercised. For the avoidance of doubt, the Committee may not delegate its authority to make adjustments pursuant to this
Section. Except as expressly provided herein, no issuance by the Company of shares of stock of any class, or securities convertible into shares of stock of any class, will affect, and no adjustment by reason thereof will be made with respect to, the
number or price of Shares subject to a purchase right. 
 (b) Change in Control. In the event of a Change in Control, each outstanding
right to purchase Shares will be equitably adjusted and assumed or an equivalent right to purchase Shares substituted by the successor corporation or a parent or subsidiary of the successor corporation. In the event that the successor corporation
(or parent or subsidiary thereof) in a Change in Control refuses to assume or substitute for the purchase right or the successor corporation is not a publicly traded corporation, the Offering Period then in progress will be shortened by setting a
New Purchase Date and will end on the New Purchase Date. The “New Purchase Date” will be before the date of the Company’s proposed Change in Control. The Committee will notify each Participant in writing, at least ten
(10) Trading Days prior to the New Purchase Date, that the Purchase Date for the Participant’s purchase right has been changed to the New Purchase Date and that Shares will be purchased automatically for the Participant on the New Purchase
Date, unless prior to such date the Participant has withdrawn from the Offering Period, as provided in Section 14 hereof. Notwithstanding in the foregoing, in the case of a Change in Control event under Section 2(e)(iv) of the Plan, the
Board or Committee shall, in its discretion, determine the treatment of outstanding rights to purchase Shares under the Plan. 
 17.
Amendments and Termination of the Plan. The Board or the Committee may amend the Plan at any time, provided that, if stockholder approval is required pursuant to Applicable Law, then no such amendment will be effective unless approved by the
Company’s stockholders within such time period as may be required. The Board may suspend the Plan or discontinue the Plan at any time, including shortening an Offering Period in connection with a spin-off
or other similar corporate event. Upon termination of the Plan, all Contributions will cease and all amounts then credited to a Participant’s account will be equitably applied to the purchase of whole Shares then available for sale, and any
remaining amounts will be promptly refunded, without interest, to Participants. For the avoidance of doubt, the Board or Committee, as applicable herein, may not delegate its authority to make amendments to or suspend the operations of the Plan
pursuant to this Section. 

  
 11 

 18. Stockholder Approval; Effective Date. The Plan shall take effect on the date
immediately preceding, and contingent upon, the IPO Date, subject to approval by the stockholders of the Company within twelve (12) months before or after the date the Plan is adopted by the Board. Such stockholder approval will be obtained in
the manner and to the degree required under Applicable Laws. For the avoidance of doubt, the Board may not delegate its authority to approve the Plan pursuant to this Section. 

19. Conditions Upon Issuance of Shares. Notwithstanding any other provision of the Plan, unless there is an available exemption from any
registration, qualification or other legal requirement applicable to the Shares, the Company will not be required to deliver any Shares issuable upon exercise of a right under the Plan prior to the completion of any registration or
qualification of the Shares under any local, state, federal or foreign securities or exchange control law or under rulings or regulations of any governmental regulatory body, or prior to obtaining any approval or other clearance from any local,
state, federal or foreign governmental agency, which registration, qualification or approval the Committee will, in its absolute discretion, deem necessary or advisable. The Company is under no obligation to register or qualify the Shares
with any state or foreign securities commission, or to seek approval or clearance from any governmental authority for the issuance or sale of the Shares. If, pursuant to this Section 19, the Committee determines that the Shares will not be
issued to any Participant, any Contributions credited to such Participant’s account will be promptly refunded, without interest, to the Participant, without any liability to the Company or any of its Subsidiaries or Affiliates (or any Parent,
if applicable). 
 20. Code Section 409A; Tax Qualification. 

(a) Code Section 409A. Rights to purchase Shares granted under a Section 423 Offering are exempt from the
application of Section 409A of the Code and rights to purchase Shares granted under a Non-423 Offering are intended to be exempt from Section 409A of the Code pursuant to the “short-term deferral” exemption contained therein. In
furtherance of the foregoing and notwithstanding any provision in the Plan to the contrary, if the Committee determines that a right granted under the Plan may be subject to Section 409A of the Code or that any provision in the Plan would cause
a right under the Plan to be subject to Section 409A of the Code, the Committee may amend the terms of the Plan and/or of an outstanding right granted under the Plan, or take such other action the Committee determines is necessary or
appropriate, in each case, without the Participant’s consent, to exempt any outstanding right or future right that may be granted under the Plan from or to allow any such rights to comply with Section 409A of the Code, but only to the
extent any such amendments or action by the Committee would not violate Section 409A of the Code. Notwithstanding the foregoing, the Company will have no liability to a Participant or any other party if the right to purchase Shares under the
Plan that is intended to be exempt from or compliant with Section 409A of the Code is not so exempt or compliant or for any action taken by the Committee with respect thereto. The Company makes no representation that the right to purchase
Shares under the Plan is compliant with Section 409A of the Code. 
 (b) Tax Qualification. Although the Company may endeavor to
(i) qualify a right to purchase Shares for favorable tax treatment under the laws of the United States or jurisdictions outside of the United States or (ii) avoid adverse tax treatment (e.g., under Section 409A of the Code),
the Company makes no representation to that effect and expressly disavows any covenant to maintain favorable or avoid unfavorable tax treatment, notwithstanding anything to the contrary in this Plan, including Section 20(a) hereof. The Company
will be unconstrained in its corporate activities without regard to the potential negative tax impact on Participants under the Plan. 
 21.
No Employment Rights. Participation in the Plan will not be construed as giving any Participant the right to be retained as an employee of the Company, its Subsidiary, or one of its Affiliates or Parent, as applicable. Furthermore, the
Company, a Subsidiary, or an Affiliate (or Parent, if applicable) may dismiss any Participant from employment at any time, free from any liability or any claim under the Plan. 

  
 12 

 22. Governing Law; Choice of Forum. Except to the extent that provisions of this Plan
are governed by applicable provisions of the Code or any other substantive provision of United States federal law, this Plan will be governed by and construed in accordance with the internal laws of the State of Delaware without giving effect to the
conflict of laws principles thereof. The Company and each Participant, as a condition to such Participant’s participation in the Plan, hereby irrevocably submit to the exclusive jurisdiction of any state or U.S. federal court located in the
District of Delaware over any suit, action or proceeding arising out of or relating to or concerning the Plan. The Company and each Participant, as a condition to such Participant’s participation in the Plan, acknowledge that the forum
designated by this Section 22 has a reasonable relation to the Plan and to the relationship between such Participant and the Company. Notwithstanding the foregoing, nothing in the Plan will preclude the Company from bringing any action or
proceeding in any other court for the purpose of enforcing the provisions of this Section 22. The agreement by the Company and each Participant as to forum is independent of the law that may be applied in the action, and the Company and each
Participant, as a condition to such Participant’s participation in the Plan, (i) agree to such forum even if the forum may under applicable law choose to apply non-forum law, (ii) hereby waive,
to the fullest extent permitted by applicable law, any objection which the Company or such Participant now or hereafter may have to personal jurisdiction or to the laying of venue of any such suit, action or proceeding in any court referred to in
this Section 22, (iii) undertake not to commence any action arising out of or relating to or concerning the Plan in any forum other than the forum described in this Section 22 and (iv) agree that, to the fullest extent permitted by
applicable law, a final and non-appealable judgment in any such suit, action or proceeding in any such court will be conclusive and binding upon the Company and each Participant. 

23. Titles and Headings, References to Sections of the Code or Exchange Act. The titles and headings of the Sections in the Plan are for
convenience of reference only and, in the event of any conflict, the text of the Plan, rather than such titles or headings, shall control. References to sections of the Code or the Exchange Act shall include any amendment or successor thereto. 

24. Expenses. Unless otherwise set forth in the Plan or determined by the Committee, all expenses of administering the Plan, including
expenses incurred in connection with the purchase of Shares for sale to Participants, will be borne by the Company and its Subsidiaries or Affiliates (or any Parent, if applicable). 

  
 13EX-10.30

 Exhibit 10.30 

Rackspace Technology, Inc. 

Annual Cash Incentive Plan 

This Rackspace Technology, Inc. Annual Cash Incentive Plan (the “Plan”) is adopted by Rackspace Technology, Inc., a Delaware
corporation (the “Company”). The Plan has been approved by the Compensation Committee of the Company’s Board of Directors (the “Committee”). 
  

	1.	 PURPOSE 

The purpose of the Plan is to attract, retain, motivate and reward Participants by providing them with the opportunity to earn annual incentive
awards under the Plan based upon achievement of pre-established Performance Goals. 
  

	2.	 DEFINITIONS 

2.1    “Award” shall mean an incentive award providing a Participant the opportunity to earn cash compensation
under the Plan, subject to the achievement of one or more Performance Goals, established pursuant to Section 5 of the Plan, and such other terms as the Committee may establish. 

2.2    “Award Level” shall mean the amount of incentive compensation (expressed as a percentage of the
Participant’s Base Salary) that may be paid to a Participant under the Plan for the achievement in a given Plan Year of an associated, specified level of performance measured in terms of Performance Goals. Award Levels may be established at
threshold, target and maximum levels. 
 2.3    “Award Notice” shall mean a written or electronic document or
agreement from the Company to the Participant that sets forth and notifies the Participant of Performance Goals, Award Levels and the amounts potentially payable under the Award, as established and set under this Plan. 

2.4    “Award Payment” shall mean the actual dollar amount paid to a Participant under an Award pursuant to the
Plan. 
 2.5    “Base Salary” shall mean with respect to any Participant the annual base salary actually paid
to such Participant during the Plan Year. For the sake of clarity, Base Salary does not include any bonus or incentive compensation, whether under the Plan, any other short-term or long-term incentive plan or otherwise. Base Salary shall be
determined without reduction for salary deferrals under any company-sponsored nonqualified deferred compensation plan, Code Section 401(k) plan or flexible spending account plan (under Code Section 125), and without inclusion of any
amounts previously deferred under any Company-sponsored nonqualified deferred compensation plan, Code Section 401(k) plan or and flexible spending account plan (under Code Section 125) that become subject to inclusion in gross income for
Federal tax purposes. 

 2.6    “Board” shall mean the Board of Directors of the
Company. 
 2.7    “CEO” shall mean the Company’s Chief Executive Officer. 

2.8     “Code” shall mean the Internal Revenue Code of 1986, as amended, including rules, regulations, and
guidance promulgated thereunder and successor provisions and rules and regulations thereto. 
 2.9    “Company
Performance Goals” shall mean goals or levels of performance based upon achievement of certain financial or operational criteria established by the Committee for a Plan Year in accordance with Section 5.4 of the Plan, which may be based
upon one or more of the performance measures listed in Section 5.2 of the Plan. 
 2.10    “Disability”
shall mean, unless otherwise specifically provided in a written agreement entered into between the Company or a Subsidiary and a Participant, a finding by the Committee (or its delegate) of the Participant’s incapacitation through any illness,
injury, accident or condition of either a physical or psychological nature that has resulted in his or her inability to perform the essential functions of his or her position, even with reasonable accommodations, for one hundred eighty
(180) calendar days during any period of three hundred sixty-five (365) consecutive calendar days, and such incapacity is expected to continue. 

2.11    “Executive Officer” shall mean each officer whose compensation is approved by the Committee on an annual
basis. 
 2.12    “Individual Modifier” shall be defined as set forth in Section 5.5(b) of the Plan. 

2.13    “Participant” shall mean an employee of the Company or any of its Subsidiaries who is selected by the
CEO, and approved by the Committee, for participation in the Plan for a given Plan Year in accordance with Section 4. 

2.14    “Performance Goals” shall mean the Company Performance Goals and/or Personal Performance Goals
established for each Award pursuant to Section 5 of the Plan, against which a Participant’s performance shall be measured to determine if an Award Payment may be payable under the Plan. 

2.15    “Personal Performance Goal” shall mean goals or levels of performance based upon achievement of certain
individual business objectives and/or personal performance objectives, in each case which support the business plan of the Company. Personal Performance Goals may include personal performance objectives such as teamwork, interpersonal skills,
employee development, project management skills and leadership, or individual business objectives. 

2.16    “Retirement” shall mean the termination of a Participant by his or her resignation from continuous
service upon or after attainment of (a) normal retirement age of 65; (b) age 55 and completion of 10 years of continuous service; or (c) as may be approved by the Committee, in its discretion; but in each case under (a) or (b) hereof
only if such termination is approved as a Retirement by, in the case of an Executive Officer, the Committee, and, in the case of any other officer or employee, the CEO. 

  
 2 

 2.17    “Subsidiary” shall mean any entity (other than the
Company), whether domestic or foreign, in an unbroken chain of entities beginning with the Company if each of the entities other than the last entity in the unbroken chain beneficially owns, at the time of the determination, securities or interests
representing at least fifty percent (50%) of the total combined voting power of all classes of securities or interests in one of the other entities in such chain. 
  

	3.	 TERM 

The effective date of this Plan is January 1, 2021. The Plan will remain in effect for successive fiscal years beginning on January 1
of each year (each, a “Plan Year”), until terminated by the Committee at its sole discretion. 
  

	4.	 ELIGIBILITY 

4.1    In order to be eligible to participate in the Plan for any Plan Year, an individual must be (a) an officer or
employee, employed on a full-time or part-time basis with the Company or any of its Subsidiaries; (b) hired, transferred or promoted to a Plan-eligible position, as determined by the CEO and/or the Committee, as applicable, before the
commencement of the fourth quarter of the Plan Year, and (c) employed continuously through the date the Award Payment is paid as set forth herein. Directors who are not employees of the Company, temporary employees, leased employees,
consultants, and independent contractors shall not be eligible to participate in the Plan. 
 4.2    An officer or
employee who first becomes eligible for participation in the Plan in accordance with Section 4.1 during a Plan Year, will participate in the Plan on a pro rata basis as of the date the officer or employee was hired, transferred or promoted, as
the case may be. 
 4.3    No officer or employee shall have any right to participate in the Plan, regardless of prior
participation in the Plan, unless otherwise separately provided in a written agreement with the Company. 
  

	5.	 PERFORMANCE AWARDS 

5.1    Establishment of Awards. 

(a)    As promptly as practicable after the beginning of each Plan Year with respect to which any Awards are to be granted
to Participants, and, in any event, before April 1 of such Plan Year (or, in the case of an officer or employee who is hired, transferred or promoted after the beginning of such Plan Year, as provided in Section 4.2, by no later than 30
days after the date of such hire, transfer or promotion) the CEO and the Committee shall take those actions for which they are respectively responsible under this Plan to (i) designate those eligible officers and employees who are to be
Participants in the Plan for such Plan Year, (ii) establish the Performance Goals, Award Levels and, if applicable, the threshold Award Level, target Award Level and maximum Award Level, for each Participant, and (iii) establish such other
terms and conditions for each Award as they deem appropriate. 

  
 3 

 (b)    In the case of the CEO and each of the Executive Officers, the
Committee will establish for each Plan Year the Award Levels, the Performance Goals, performance measures and the weighting of the Performance Goals. With respect to all other Participants, the Committee will approve the Award Levels and Company
Performance Goals for each such Participant but the Personal Performance Goals and the weighting of such Performance Goals shall be determined by the CEO or by the Participant’s supervisor with the approval of the CEO. 

(c)    The Award Levels, Performance Goals and the weighting of the Performance Goals will vary among Participants
depending on the Participant’s role and responsibilities. The Award Levels and Performance Goals may change from Plan Year to Plan Year. 

(d)    The CEO and/or the Committee may, but are not required to, provide each Participant with an Award Notice that sets
forth the terms and conditions of an Award, including the correlation of the Award Payment to be paid under an Award to the attainment of the Performance Goals and, to the extent deemed appropriate by the Committee, the Award Payment payable in
cases where the results of the Performance Goals for a Plan Year are between the levels of Performance Goals set forth in the Award Notice. 

5.2    Performance Measures. The performance measures from which the Committee may establish Performance Goals may
include, but are not limited to, one or more of the following performance measures or such other measures as determined appropriate by the Committee, in its discretion, which may be determined in accordance with GAAP or on a non-GAAP basis: (a) net earnings or net income (before or after taxes); (b) basic or diluted earnings per share (before or after taxes); (c) net revenue, net revenue growth, annualized recurring
revenue, or net revenue retention rates; (d) gross revenue or gross revenue growth, gross profit or gross profit growth; (e) net operating profit (before or after taxes); (f) return measures (including, but not limited to, return on
investment, assets, net assets, capital, gross revenue or gross revenue growth, invested capital, equity or sales); (g) cash flow measures (including, but not limited to, operating cash flow, free cash flow and cash flow return on capital),
which may but are not required to be measured on a per-share basis; (h) earnings before or after taxes, interest, depreciation, and amortization (including EBIT and EBITDA); (i) bookings and customer
churn metrics; (j) gross or net operating margins; (k) productivity ratios; (l) share price (including, but not limited to, growth measures and total shareholder return); (m) expense targets or cost reduction goals, general and
administrative expense savings; (n) operating efficiency; (o) customer satisfaction; (p) working capital targets; (q) measures of economic value added or other ‘‘value creation’’ metrics; (r) enterprise
value; (s) stockholder return; (t) client or customer retention; (u) competitive market metrics; (v) employee retention; (w) personal targets, goals or completion of projects (including but not limited to succession and
hiring projects, completion of specific acquisitions, reorganizations or other corporate transactions or capital-raising transactions, expansions of specific business operations and meeting divisional or project budgets); (x) system-wide
revenues; (y) cost of capital, debt leverage year-end cash position or book value; (z) strategic objectives, development of new product lines and related revenue, sales and margin targets, or
international operations; or (aa) any combination of the foregoing. Any one or more of the aforementioned performance measures may be stated as a percentage of another performance measure, or used on an absolute or relative basis to measure the
of the Company and/or one or more affiliates as a whole or any divisions or operational and/or business 

  
 4 

 
units, product lines, brands, business segments, administrative departments of the Company and/or one or more affiliates or any combination thereof, as the Committee may deem appropriate, or any
of the above performance measures may be compared to the performance of a group of comparator companies, or a published or special index that the Committee deems appropriate, or as compared to various stock market indices. These performance measures
may include a threshold level of performance below which no payment shall be made, levels of performance at which specified payments shall be made, and a maximum level of performance above which no additional payment shall be made. The Committee
shall have the authority to make equitable adjustments to the performance measures as may be determined by the Committee, in its sole discretion. 

5.3    Measurement of Performance. 

(a)    The Committee shall have sole discretion to determine (i) with respect to all Participants, the Award Levels
which represent the amounts potentially payable under each Award, the Company Performance Goals applicable to each Award, and the method of determining whether each Company Performance Goal has been met, and (ii) with respect to the Executive
Officers, the Personal Performance Goals, the method of determining whether each such Personal Performance Goal has been met and the weighting of each Performance Goal. The CEO shall have the sole discretion to determine the Personal Performance
Goals, the method of determining whether each such Personal Performance Goal has been met and the weighting of each Performance Goal for all Participants other than Executive Officers, including by means of approving such Personal Performance Goals
and parameters as recommended by a Participant’s supervisor. 
 (b)    Unless otherwise determined by the
Committee, each Award shall include a threshold Performance Goal that must be attained in order for a threshold Award Level to be payable, a target Performance Goal that must be attained for a target Award Level to be payable, and a maximum
Performance Goal that must be attained for a maximum Award Level to be payable. The amount of each Award and the Performance Goals may vary among Participants and may be determined based on the Participant’s ability to directly impact the
Company’s performance or on an assessment of the Participant’s overall contributions to the Company’s success. 

5.4    Company Performance Goals. To the extent the Committee elects to base Award opportunities and Performance
Goals on a Company Performance Goal, the Committee shall select the performance measures for the Plan Year from the measures listed in Section 5.2 or establish such other measures as the Committee may determine appropriate. The Committee shall
also establish the threshold, target and maximum Award Levels applicable for each Company Performance Goal. 

5.5    Personal Performance Goals. 

(a)    To the extent the Committee elects to base Award opportunities and Performance Goals on one or more Personal
Performance Goals, the components of the Personal Performance Goals will: (i) be established for the Participant’s position for the Plan Year by the Participant’s supervisor with the approval of the CEO; provided, however, that the
Personal 

  
 5 

 
Performance Goals for the Executive Officers will be established by the Committee; (ii) include only components that support the business plan of the Company; and (iii) identify how the
Participant will support the achievement of such goals. The determination of whether a Participant (other than an Executive Officer) has attained his or her Personal Performance Goals and the Award Payment payable with respect to the attainment of
such Personal Performance Goals shall be made by the CEO, subject to final approval by the Committee. The determination of whether an Executive Officer has attained his or her Personal Performance Goals and the Award Payment payable with respect to
the attainment of such Personal Performance Goals shall be made by the Committee. 
 (b)    In addition to the Personal
Performance Goals described in Section 5.5(a), the Committee and/or CEO, as applicable, may also take into account a Participant’s individual performance and apply an individual performance modifier to the Participant’s Award
(“Individual Modifier”). The Individual Modifier gives the Committee and/or CEO, as applicable, the discretion to modify, positively or negatively (including to eliminate), the Award Payment to any Participant based on such
Participant’s exceptional (or unsatisfactory) individual performance, subject to a maximum percentage increase above the target Award Level that shall be established by the Committee, in its discretion, for each applicable Plan Year. 

5.6    Certification and Payment. 

(a)    As soon as practicable after the Company’s audited financial statements are available for a Plan Year with
respect to which the Awards are outstanding, the performance of the Company, on a consolidated basis, and each applicable division, business unit, Subsidiary or line of business will be determined for such Plan Year. The financial and operational
performance shall then be evaluated to determine the extent to which the Company Performance Goals have been achieved, based upon standards established for such Plan Year. In performing such evaluation, the Committee is authorized to make
adjustments in the method of calculating attainment of the Company Performance Goals, including, but not limited to, the authority: 

(i)    to adjust or exclude the dilutive or anti-dilutive effects of acquisitions or joint ventures; 

(ii)     to adjust the impact of the disposition of any businesses divested by the Company during a Plan
Year; 
 (iii)     to exclude, in whole or in part, restructuring and/or other nonrecurring charges; 

(iv)     to exclude, in whole or in part, exchange rate effects, as applicable, for non-U.S. dollar denominated net sales and operating earnings; 

(v)     to exclude, in whole or in part, the effects of changes to generally accepted accounting standards
(“GAAP”) made by the relevant accounting authority; 
 (vi)     to exclude, in whole or in
part, the effects of any statutory adjustments to corporate taxes; 

  
 6 

 (vii)    to exclude, in whole or in part, the impact of
any “unusual or nonrecurring items” as determined under GAAP; 
 (viii)    to exclude, in whole
or in part, the effect of any change in the outstanding shares of common stock of the Company by reason of any stock dividend or split, stock repurchase, reorganization, recapitalization, merger, consolidation,
spin-off, combination or exchange of shares or other similar corporate change, or any distributions to common stockholders other than regular cash dividends; 

(ix)     to give effect to or to ignore, in whole or in part, any other unusual, non-recurring gain or loss or other extraordinary item; and 
 (x)    
to give effect to or to ignore, in whole or in part, any other facts, circumstances or considerations deemed appropriate by the Committee. 

Award Payments for a Plan Year will be included as an expense in determining the Company’s financial performance under the Plan for that
Plan Year. 
 (b)    The Committee and each of its members shall be entitled to rely upon information provided by
appropriate officers of the Company with respect to financial and other data in order to determine if the Performance Goals for any Participant in a Plan Year have been met. 

(c)    Unless otherwise determined by the Compensation Committee or deferred in accordance with the Company’s
Deferred Compensation Plan, Award Payments for any Plan Year shall be paid in cash as soon as practicable after the Committee and/or the CEO, as applicable, determines that the Performance Goals specified for such Award were in fact satisfied. For
Participants who are U.S. federal taxpayers, it is intended that payment will be made no later than required to ensure that no amount paid or to be paid hereunder shall be subject to the provisions of Section 409A(a)(1)(B) of the Code and all
such payments are intended to be eligible for the short-term deferral exception to Section 409A of the Code, except to the extent a payment is deferred under the Company’s Deferred Compensation Plan. 

5.7    Termination Of Employment; Leave of Absence. 

(a)    Unless otherwise provided in a written agreement between the Participant and the Company or a Subsidiary, if a
Participant’s employment is terminated for any reason other than death, Disability or the elimination of the Participant’s position by the Company or a Subsidiary (a “Job Elimination”), whether such termination occurs during a
Plan Year or after the end of a Plan Year but prior to payment to the Participant of the Award Payment otherwise payable (or any portion thereof) under an Award, such Participant will not be eligible to receive an Award Payment for that Plan Year
and will forfeit any then-unpaid amounts under such Award without any entitlement to any amount or compensation in lieu thereof. 

  
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 (b)    Unless otherwise provided in a written agreement between the
Participant and the Company or a Subsidiary: 
 (i)     if a Participant’s employment is terminated
during a Plan Year by reason of death or Disability, the Participant or the Participant’s heir or legal representative will, upon the Committee’s approval, be eligible to be paid a prorated portion of the Award Payment for that Plan Year,
to be determined and paid as set forth in Section 5.6; 
 (ii)    if a Participant’s employment
is terminated during a Plan Year by reason of Job Elimination, such Participant shall forfeit any then-unpaid amounts under such Award and shall not be entitled to any amount or compensation in lieu thereof; however, in the event that the
Participant’s employment is terminated due to Job Elimination more than six months after start of such Plan Year, the Committee, in its sole discretion, may provide that such Participant will be eligible to be paid a prorated portion of the
Award Payment for that Plan Year, to be determined, and, if approved, paid, as set forth in Section 5.6; and 

(iii)     if a Participant’s employment is terminated by reason of death, Disability, Job Elimination
or Retirement after the end of a Plan Year, but prior to payment to that Participant of the Award Payment otherwise payable (or any portion thereof) under an Award, the Participant or the Participant’s heir or legal representative will, upon
the Committee’s approval, be eligible to be paid the entire Award Payment for that Plan Year. 
 (c)    Subject to
applicable laws, a Participant who is on an unpaid, Company-approved leave of absence during a Plan Year shall be eligible to receive a prorated Award Payment for such Plan Year; provided, however, that the Committee shall have discretion to
determine the extent to which an Award Payment will be made to a Participant who is on such a leave of absence on the date the Award Payment for a Plan Year is paid to other applicable Participants. 

 

	6.	 WITHHOLDING TAXES 

The Company shall have the right, at the time of payment of an Award Payment, to make adequate provision for any federal, state, local or
foreign taxes (including social contributions and any other applicable taxes) which it believes are or may be required by law to be withheld with respect to an award under the Plan (“Tax Liability”), to ensure the payment of any such Tax
Liability. The Company may provide for the payment of any Tax Liability by withholding from the amount of the Award Payment or by any other method deemed appropriate by the Committee. 

 

	7.	 ADMINISTRATION 

7.1    Compensation Committee. The Plan shall be administered by the Committee, with
day-to-day administration delegated to the CEO. The Committee and the CEO may further delegate their administrative powers under the Plan to the extent not prohibited by
applicable laws, regulations or stock exchange listing rules. Without limitation, the Committee shall have full power, discretion and authority to administer, interpret and construe the Plan and any Award Notice (if applicable) or agreement made
pursuant to the Plan, to prescribe and rescind rules, 

  
 8 

 
regulations and policies for administration of the Plan, and to Amend, modify, or cancel any Award, and authorize the exchange, substitution, or replacement of Awards. The Committee’s
actions, interpretations and constructions with regard to the Plan shall be final, conclusive and binding on all persons for all purposes. 

7.2    Limitation on Liability. No member of the Committee or the Board shall be liable for any action or
determination made in good faith with respect to the Plan or any Award pursuant to it. The Company shall indemnify and hold harmless each member of the Committee and the Board, and the estate and heirs of each such member, against all claims,
liabilities, expenses, penalties, damages or other pecuniary losses, including legal fees, which such Committee member or Board member or his or her estate or heirs may suffer as a result of any act or omission to act in connection with the Plan, to
the extent that insurance, if any, does not cover the payment of such items. 
  

	8.	 AMENDMENT AND TERMINATION 

The Committee may at any time and in its sole discretion suspend, amend or terminate the Plan. 

 

	9.	 MISCELLANEOUS 

9.1    No Guarantee of Employment. Nothing in this Plan or any Award granted hereunder shall confer upon any
employee any right to continue in the employ of the Company or any Subsidiary or interfere in any way with the right of the Company or any Subsidiary to terminate his or her employment at any time. 

9.2    Not Compensation for Other Plans. Except as otherwise explicitly required under the terms of an employee
benefit plan of the Company that is intended to be qualified under Section 401(a) of the Code, no Award under this Plan and no amount payable or paid under any Award shall be deemed to be or counted as salary or compensation for the purpose of
computing benefits under any employee benefit plan or other arrangement of the Company for the benefit of any employee. 

9.3    Compliance with Law. The Plan and the grant of awards under it shall be subject to all applicable federal
and state laws, rules and regulations and to such approvals by any governmental or regulatory agency as may be required. 

9.4    Governing Law. The Plan shall be construed in accordance with and governed by the laws of state of Delaware,
without reference to principles of conflict of laws, and construed accordingly. 
 9.5    Interpretation. All
Awards and, if applicable, Award Notices shall be subject to the terms of this Plan, and the terms of this Plan, as amended from time to time and as interpreted by the Committee, shall prevail over the terms of any Award Notice in all cases, if
applicable. 

  
 9 

 9.6    No Alienation. No right or interest of a Participant in
any Award may be pledged, encumbered, or hypothecated to or in favor of any party other than the Company or an affiliate of the Company, or shall be subject to any lien, obligation, or liability of such Participant to any other party other than the
Company or an affiliate of the Company. No Award shall be assignable or transferable, either voluntarily or involuntarily, by a Participant, including as between spouses or pursuant to a domestic relations order in connection with a dissolution of
marriage, or by operation of law, except pursuant to the laws of descent and distribution. 
 9.7    Section
409A. This Plan may be amended at any time, without the consent of any party, to avoid the application of Section 409A of the Code in a particular circumstance or that is necessary or desirable to satisfy any of the requirements under
Section 409A of the Code, but the Company shall not be under any obligation to make any such amendment. Nothing in the Plan shall provide a basis for any person to take action against the Company or any Subsidiary or affiliate based on matters
covered by Section 409A of the Code, including the tax treatment of any amount paid or Award made under the Plan, and neither the Company nor any of its Subsidiaries or affiliates shall under any circumstances have any liability to any
Participant or any other party for any taxes, penalties or interest due on amounts paid or payable under the Plan, including taxes, penalties or interest imposed under Section 409A of the Code. 

9.8    Forfeiture and Recoupment. All Awards shall be subject to forfeiture and/or repayment to the Company to the
extent and in the manner required (a) to comply with any requirements imposed under applicable laws, rules, and/or regulations, and (b) under the terms of any policy, guideline or Board committee charter adopted by the Company as may be
amended from time to time for reasons related to fraud prevention, governance, avoidance of monetary or reputational damage to the Company and its affiliates or similar considerations, whether or not such policy or guideline was in place at the time
of grant of an Award (and such requirements shall be deemed incorporated into the Plan without the consent of Participant). 

9.9.    Participants Outside the United States. Awards may be granted to employees who are foreign nationals or
residents or employed outside the United States, or both, on such terms and conditions different from those applicable to Awards to employees who are not foreign nationals or residents or who are employed in the United States as may, in the judgment
of the Committee, be necessary or desirable in order to recognize differences in local law, regulations or tax policy. If any provision of the Plan is or becomes or is deemed to be invalid, illegal or unenforceable in any jurisdiction, or as to any
person or Award, or would disqualify the Plan or any Award under any law outside the United States where an employee is based, such provision shall be construed or deemed amended to conform to applicable laws, or if it cannot be construed or deemed
amended without, in the sole determination of the Committee, materially altering the intent of the Plan, such provision shall be stricken as to such jurisdiction, person or Award, and the remainder of the Plan shall remain in full force and effect.

 9.10    Severability. If any provision of the Plan is held invalid or unenforceable, the invalidity or
unenforceability shall not affect the remaining parts of the Plan, and the Plan shall be enforced and construed as if such provision had not been included. 

9.11    Unfunded Plan. The Plan is intended to constitute an unfunded plan for incentive compensation. Prior to the
payment of any Award, nothing contained herein shall give any Participant any rights that are greater than those of a general creditor of the Company. No amounts awarded or accrued under the Plan shall be funded, set aside, subject to interest

  
 10 

 
payment or otherwise segregated prior to payment of an Award. Any Award payable under the Plan is voluntary and occasional and does not create any contractual or other right to receive Awards in
future years or benefits in lieu of such Awards. 

  
 11

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