Document:

The Fifth Amended and Restated Loan Agreement

 Exhibit 4.38 
 [Note: Translation from the original agreement written in Chinese] 
 Execution
Copy 
 Fifth Amended and Restated Loan Agreement 
 The Fifth Amended and Restated Loan Agreement is executed on July 6th, 2011 by the following parties. 
 eLong, Inc. (hereinafter “Party A”) 
 Legal Address: 4th Floor, Hutchence David
Century Garden, George Town, Grand 
 Cayman, Cayman Islands 
 Guangfu Cui (hereinafter “Party B”) 
 Residence: No.1, XiangHongqi Street, Haidian
District, Beijing 
 ID No.: 110108196902010857 
 Jason Xie (hereinafter “Party C”) 
 Residence: No. 68, Court 600 Yingkou
Street, Yangpu District, Shanghai 
 ID No.: 320621197612080517 
 Whereas: 
  

	1.	Party A is a company registered in Cayman Islands; Party B and Party C are the citizens of the People’s Republic of China. Party B holds 87.5% equity interest in
Beijing eLong Information Technology Co., Ltd. (hereinafter “Beijing eLong”). eLongNet Information Technology (Beijing) Co., Ltd. (hereinafter “eLongNet Technology”)is a wholly foreign owned enterprise registered and validly
existing under the laws of PRC, and is a wholly owned company of Party A. 

  

	2.	Party A, Party B, and Jack Wang, who held 12.5% equity interest in Beijing eLong, signed an Fourth amended and restated loan agreement on June 11th, 2010. Under
the foresaid loan agreement, Party A provided Party B and Jack Wang with a loan totaling RMB16,000,000, of which 14,000, 000 was to Party B, and RMB 2,000,000 to Jack Wang. 

 

	3.	According to the Share and Debt Transfer Agreement signed between Party A, Party B, Party C and Jack Wang on July 6th, 2011, Jack Wang assigned to Party C his
entire 12.5% equity interest of Beijing eLong and the entire credit-debt relationship with Beijing Information incurred from the foresaid equity interest. 

  

	4.	To reflect the entire credit-debt relationship between Party C and Beijing eLong, Party A, Party B and Party C hereby make this amendment and restatement to the Fourth
Amended and Restated Loan Agreement dated June 11th, 2010. 

 NOW THEREFORE, Party A, Party B and Party C through
friendly negotiations hereby agree to and abide by this agreement (hereafter referred to as this “Agreement”) as follows: 
  

	1.	Party A agrees to provide Party B and Party C with a loan totaling RMB16,000,000, of which RMB14,000,000 is to Party B and RMB 2,000,000 to Party C, in accordance with
the terms and conditions under the Agreement. 

  

	2.	Party B and Party C agree that such loan shall be used only as registered capital of Beijing eLong or to be invested in Beijing eLong in other forms. The loan shall not
be used for any other purpose without written consent of Party A. 

  

	3.	The preconditions of the loan provided by Party A to Party B and Party C: 

  

	(1)	Party B, Party C and eLongNet Technology have formally executed an Equity Interest Pledge Agreement, according to which Party B and Party C agree to pledge all their
equity interests in Beijing eLong to eLongNet Technology. 

	(2)	Party A, Party B and Party C have executed an Exclusive Purchase Right Agreement, according to which Party B and Party C grant Party A an right to purchase all or part
of equity interest in Beijing eLong to the extend permitted by laws of PRC. 

  

	(3)	The above-mentioned Equity Interest Pledge Agreement and Exclusive Purchase Right Agreement are in full effect, and neither party is in breach of the foresaid
agreements. In addition, all relevant filing procedures, approval, authorization, registration and governmental proceedings (if needed) have been obtained or completed. 

 

	(4)	The representations and warranties of Party B and Party C under Section 9 are true, complete, correct and not-misleading. 

 

	(5)	Party B and Party C have not breached any of their commitments under Section 10 and Section 11 of this Agreement. There is no existing or foreseeable event
that may affect Party B and Party C’s performance of the obligations hereunder. 

  

	4.	Party A, Party B and Party C hereby agree and confirm that, as permitted by Chinese laws and within the scope allowed by Chinese law, Party A has the right but not the
obligation to buy or designate other persons (legal person or natural person) to purchase all or partial equity interests of Party B and Party C (the “Purchase Right”) in Beijing eLong, provided that Party A notifies Party B and Party C on
purchase of equity interests in writing. Once Party A has issued the written notice on executing the purchase right, Party B and Party C will immediately transfer their equity interests in Beijing eLong to Party A or any other person as designated
by Party A at original investment price or other prices as agreed by Party A. Party A, Party B, and Party C agree to sign an exclusive purchase right agreement in light of the said matters. 

 

	5.	Party B and Party C agree that, when they transfer their equity interest in Beijing eLong to Party A or the person designated by Party A according to the exclusive
purchase right agreement, any proceeds raised from the transfer shall be paid promptly to Party A as the repayment of the loan under the Agreement. 

  

	6.	All parties agree and confirm that, the loan under the Agreement shall be deemed as the loan without interest. In the event that an appraisal of the equity interest is
required by the relevant laws when the transfer stipulated in section 5 has occurred, and the equity interest transfer price is higher than the principle of loan according to the appraisal result, the exceeding part shall be paid back to Party A as
the cost occupied by the interest of the loan or the capital burdened by Party A. 

  

	7.	The term for the loan hereunder is ten (10) years and can be extended upon written agreement of parties hereto. The loan accelerates upon the occurrence of
following events: 

  

	(1)	Party B and/or Party C quits from or dismissed by Party A or its affiliates; 

 

	(2)	Party B and/or Party C becomes deceased or becomes a person without capacity or with limited capacity for civil acts; 

 

	(3)	Party B and/or Party C commits a crime or is involved a crime; 

  

	(4)	Any third party claims more than RMB100,000 against Party B and/or Party C; 

 

	(5)	As permitted by PRC law, Party A or other designated by Party A may invest in the telecommunications internet information service business or other business of Beijing
eLong, and according to the Exclusive Purchase Right Agreement, Party A shall issue a written notification to the Party for the purchase of Beijing eLong’s equity interest and perform the right of purchase. 

When the loan is due, the borrower (or its successor or transferee) shall transfer its equity interest in Beijing eLong to the person
designated by Party A promptly (or to Party A, provided that it is permitted under the laws of PRC). Any proceeds raised from the transfer shall be paid to Party A as the repayment of the loan and the right as well as the obligation under the
Agreement shall terminate simultaneously. 
  

	8.	Party A represents and warrants to Party B and Party C that, on the execution date of the Agreement, 

 

	(1)	Party A is a company registered in Cayman Islands and validly existing under the laws of it. 

 

	(2)	Subject to its business scope, constitution and other organizational documents, Party A has the full right and power and has obtained all necessary and appropriate
approval and authorization to execute and perform this Agreement; 

  

	(3)	The execution and the performance of this Agreement shall not be against any enforceable and effective laws and regulations, governmental approval, authorization and
notification, other government documents and any contracts executed with, or commitments made to, any third party; and 

	(4)	This Agreement shall constitute the legal, valid and binding obligations of Party A, which is enforceable against Party A in accordance with its terms upon its
execution. 

  

	9.	Party B and Party C represent and warrants to Party A that, from the execution date of this Agreement until the date this Agreement terminates,

  

	(1)	Beijing eLong is a limited liability company registered and validly existing under the laws of PRC. Party B and Party C are the shareholders of Beijing eLong;

  

	(2)	Subject to the constitution and other organizational documents of Beijing eLong, Party B and Party C have full right and power and have obtained all necessary and
appropriate approval and authorization to execute and perform this Agreement; 

  

	(3)	Party B and Party C shall not execute and perform this Agreement against any enforceable and effective laws and regulations, governmental approval, authorization and
notification, or other government documents and any contracts executed with, or commitments made to, any third party; 

  

	(4)	This Agreement shall constitute valid and legally enforceable obligations of Party B and Party C. 

 

	(5)	Party B and Party C have paid contributions in full for its equity in Beijing eLong in accordance with applicable laws and regulations and have acquired capital
contribution verification report issued by the qualified accounting firm; 

  

	(6)	Party B and Party C neither create pledge, mortgage or any other security, nor make third party any offer to transfer their equity held on Beijing eLong, nor make
acceptance for the offer of any third party to purchase their equity, nor execute agreement with any third party to transfer the equities of Party B and Party C, except the terms of the Equity Pledge Agreement; 

 

	(7)	There are no disputes, lawsuit, arbitration, administrative or other proceedings related to the equities of Beijing eLong held by Party B and Party C, ,or any
threatened disputes, lawsuit, arbitration, administrative or other proceedings involving Party B and Party C and/or the equities held by Party B and Party C; and 

 

	(8)	Beijing eLong has completed all governmental approval, authorization, license, and register, filing and otherwise necessary to carry out the business subject to its
business license and to possess its assets. 

  

	10.	Party B and Party C agree that it shall, during the term of this Agreement, 

 

	(1)	Not sell, transfer, mortgage, dispose of in any other way, or create other security interest on, any of its legal right of equity or equity interest in Beijing eLong
without Party A’s prior written consent, except the terms of the Agreement; 

  

	(2)	Without Party A’s prior written consent, not to consent, support or execute any resolution in the shareholders’ meeting of Beijing eLong for the sale,
transfer, mortgage, any other disposal of Beijing eLong’s legal right of equity or equity interest or to create any other security interest of Beijing eLong’s legal right of equity or equity interest, except that the counter party is Party
A or those designated by Party A; 

  

	(3)	Without Party A’s prior written consent, not consent, support or execute any resolution in the shareholders’ meeting of Beijing eLong for the merge or
combination with, buy or investment in, any person; 

  

	(4)	Promptly inform Party A of the pending or threatened suit, arbitration or regulatory procedure concerning the equity interest of Beijing eLong;

  

	(5)	Execute all necessary or appropriate documents, take all necessary or appropriate action and bring all necessary or appropriate lawsuit or make all necessary and
appropriate defending against all claims, in order to maintain the ownership of Beiing eLong for all its assets; 

  

	(6)	Do nothing that may materially affect the assets, business and liabilities of Beijing eLong without Party A’s prior written consent; 

 

	(7)	Appoint any person to be the director of Beijing eLong subject to Party A’s request; 

 

	(8)	Transfer promptly and unconditionally, at once, all of the Equity Interest of Beijing eLong to Party A or representative designated by Party A and cause the other
shareholder of Beijing eLong to waive its option to purchase such equity hereof, subject to the requesting of the then holding company of Party A, provided that such transfer is permitted under the laws of PRC; 

 

	(9)	Not require Beijing eLong to issue dividends or allocate its allocable profits to Party B and Party C; 

 

	(10)	Cause the other shareholder of Beijing eLong to transfer promptly and unconditionally, at once, all equity interest of the other shareholder in Beijing eLong to Party A
or the representative designated by Party A, Party B and Party C hereby waive its option to purchase such equity interest hereof, subject to the requesting of the then holding company of Party A, provided that such transfer is permitted under the
laws of PRC; 

	(11)	Once Party B and Party C transfer the equity interest in Beijing eLong to Party A or the representative designated by Party A, Any proceeds raised from the transfer
shall be refunded to Party A promptly. 

  

	(12)	Comply strictly with the terms of this Agreement, and Exclusive Purchase Contract, fully perform all obligations under such contracts and do nothing affecting the
validity and enforceability of such contracts. 

  

	11.	Party B and Party C, as major shareholders of Beijing eLong, agree that it shall cause Beijing eLong, during the term of this Agreement,

  

	(1)	Not to supply, amend or modify its articles of constitution, to increase or decrease its registered capital, or to change its capital structure in any way without Party
A’s prior written consent; 

  

	(2)	Subject to good financial and business rules and practices, to maintain and operate its business and handle matters prudently and effectively; 

 

	(3)	Not to sell, transfer, mortgage, dispose of in any other way, or to create other security interest on, any of its assets, business or legal right to collect interests
without Party A’s prior written consent; 

  

	(4)	Without Party A’s prior written consent, not to create, succeed to, guarantee or permit any debt, except (i) the debt arising in the course of the ordinary or
daily business operation, but not arising from the loan, and (ii) the debt being reported to Party A or having approved Party A in writing; 

  

	(5)	To operate persistently all the business of Beijing eLong and to maintain the value of its assets; 

 

	(6)	Without Party A’s prior written consent, not to execute any material contracts (During this stage, a contract will be deemed material if the value of it exceeds
RMB100,000) except those executed during the ordinary operation; 

  

	(7)	To provide information concerning all of its operation and financial affairs subject to Party A’s request; 

 

	(8)	Not to merger or combine with, buy or invest in, any other person without Party A’s prior written consent; 

 

	(9)	Without Party A’s prior written consent, not to issue dividends to each shareholder in any form, however, Beijing eLong shall promptly allocate all its allocable
profits to each of its shareholders upon Party A’s request; 

  

	(10)	To inform promptly Party A of the pending or threatened suit, arbitration or regulatory procedure concerning the assets, business or income of Beijing eLong;

  

	(11)	To execute all necessary or appropriate documents, to take all necessary or appropriate action and to bring all necessary or appropriate lawsuit or to make all
necessary and appropriate defending against all claims, in order to maintain the ownership of Beijing eLong for all its assets; 

  

	(12)	To comply strictly with the terms under the technical service Contract and other contracts, fully perform all obligations under such contracts and do nothing affecting
the validity and enforceability of such contracts. 

  

	12.	Party B and Party C further agree that, they shall pledge all their equity interest in Beijing eLong to eLongNet Technologies for the warrant of the payment obligation
of Beijing eLong under the technical service Contract. Party B and Party C shall handle procedures for the registrations of the pledge at the company registration authority promptly after execute the Agreement. 

 

	13.	The Agreement is effective to all the parties and their inheritor or transferee, and executed only for the interest of them. Without the other party’s prior
written consent, any party shall not transfer, pledge or transfer in any other way the right, interest or obligation under the Agreement. 

  

	14.	The execution, validity, interpretation, performance, modification, termination and settlement of disputes of this Agreement shall be governed by the laws of PRC.

  

	15.	Arbitration 

  

	(1)	Any dispute, controversy or claim arising from the agreement or relating with the agreement (including any issue relating with the existence, validity or termination of
the agreement) should be submitted to China International Economic and Trade Arbitration Commission (the “Arbitration Commission”). Arbitration Commission shall conduct arbitration in accordance with the rules of Arbitration in effect on
the date of application. The arbitration award shall be final and binding upon both parties. 

	(2)	Arbitration place shall be in Beijing, PRC. 

  

	(3)	Arbitration language shall be Chinese. 

  

	(4)	The court of arbitration shall compose of three arbitrators. Both parties should respectively appoint an arbitrator, the chairman of the court of arbitration shall be
appointed by both parties through consultation. In case both parties do not agree on the person selected for the chief arbitrator within twenty days from the date of their respective arbitral appointments, the director of Arbitration Commission
shall have right to appoint the chief arbitrator. The chief arbitrator shall not be Chinese citizen or United State citizen. 

  

	(5)	Both parties agree that the court of arbitration established according to the regulation shall have right to provide actually performed relief on the proper situation
according with China’s Law (including but not being limited to Law of Contract of the People’s Republic of China). For the avoidance of doubt, both parties further that any court having jurisdiction (including China’s Court) shall
carry out the arbitral award of actual performance issued by the court of arbitration. 

  

	(6)	Both parties agree to conduct arbitration in accordance with this regulation, and irrevocably waive the right to appeal, reexamine or prosecute to national court or
other administration of justice in any form, and the precondition shall be that the aforesaid waiver is effective. However the waiver of both parties does not include any post-arbitration injunction, post-arbitration distress warrant or other
command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out any arbitral award. 

  

	16.	This Agreement shall be executed as of the date first set forth above, and become effective upon the completion of the transfer of the equity interest.

  

	17.	Party B and Party C will not cancel or terminate this Agreement under any circumstance, except (1) Party A committed gross negligence, fraud or other serious
illegal act, or (2) Party A becomes bankrupt or insolvent; 

  

	18.	No amendment or change is permitted unless with written agreement from parties to this agreement. Any outstanding issues of this agreement, if any, shall be
supplemented by parties hereto through signing a written agreement. Any amendment, change and supplement executed by all the parties and any appendix of this Agreement shall be the indispensable part of this Agreement. 

 

	19.	This Agreement is the integral agreement of the transaction stipulated in this Agreement and it will replace all the oral negotiation or written opinion for this
transaction heretofore. 

  

	20.	This Agreement is divisible and any invalid or unenforceable clause of this Agreement will not affect the effectiveness and enforceability of other clause of this
Agreement. 

  

	21.	The business, operation, financial affairs and other confidential documents concerning any party of this Agreement are confidential data. All the parties shall strictly
protect and maintain the confidentiality of all such confidential data acquired from The Agreement or from the performance of The Agreement. 

  

	22.	This Agreement is in triplicate and each Party holds one copy. Each original has the same legal effect. 

[No text hereunder] 
 IN WITNESS
WHEREOF, Parties to this Agreement or through their duly authorized representatives have executed this Agreement as of the date first written above in Beijing. 
  

			
	Party A: eLong, Inc.
	Authorized Representative (Signature):	 	
    /s/Sami Farhad            
    

			
	
	Party B: Guangfu Cui
	Signature:	 	     /s/Guangfu Cui

	
	Party C: Jason Xie
	Signature:	 	     /s/ Jason XieThe Fifth Amended and Restated Exclusive Purchase Right Agreement

 Exhibit 4.39 
 [Note: Translation from the original agreement written in Chinese] 
 Execution
Copy 
 Fifth Amended and Restated Exclusive Purchase Right Agreement 

eLong.Inc (hereinafter “Party A”) 

Registered Address: 4th Floor, Hutchence David Century Garden, George Town, Grand Cayman, 
 Cayman Islands. 
 Guangfu Cui 
 ID No.: 110108196902010857 
 Address: No.1, XiangHongqi Street, Haidian District,
Beijing 
 Jason Xie 
 Address:
No. 68, Court 600 Yingkou Street, Yangpu District, Shanghai 
 ID No.: 320621197612080517 

(hereinafter collectively “Party B”) 

Beijing eLong Information Technology Co., Ltd. (hereinafter “Party C”) 

Registered Address: 2nd Floor, Xingke Plaza-C, 10 Jiuxianqiao Street, Chaoyang District, Beijing 

Legal Representative: Guangfu Cui 

eLongNet Information Technology (Beijing) Co., Ltd. (hereinafter “Party D”) 
 Registered Address: 10 Jiu Xian Qiao Road, Chaoyang District, Beijing 
 Legal
Representative: Guangfu Cui 
 WHEREAS: 
  

	1.	Party A is a company registered and established in Cayman Islands; Party B is a PRC resident; Party C is a limited liability company established and validly existing in
accordance with PRC laws; Party D is a wholly foreign owned enterprise established and validly existing in accordance with PRC laws, and is a wholly owned company of Party A. 

 

	2.	According to the Third Amended and Restated Exclusive Purchase Right Agreement signed between Party A, Party C, Party D and Jack Wang who held the 12.5% equity
interests of Party C on April 21, 2008, Jack Wang granted Party A an irrevocable right to purchase his equity interests in Party C. According to the Fourth Amended and Restated Exclusive Purchase Right Agreement signed between Party A, Party C,
Party D and Guangfu Cui on June 11, 2010, Guangfu Cui granted Party A t an irrevocable right to purchase his equity interests in Party C. 

  

	3.	According to the Share and Debt Transfer Agreement signed between Party A, Party B and Jack Wang on June 11, 2010, Jason Xie is assigned the 12.5% equity interests
in Party C held by Jack Wang and the entire loan relationship with Party C. 

	4.	To reflect Part B’s succession to the Third Amended and Restated Exclusive Purchase Right Agreement signed between Party A, Party C and Party D and Jack Wang, each
party hereby makes amendment and restatement to this agreement as follows: 

 NOW, THEREFORE, the parties to this agreement hereby
agree on July 6, 2011 as follows: 
 Chapter One. Purchases and Sales of Equity Interest  

1.1 Authorizations  
 Party B hereby
irrevocably grants Party A, under the laws of the PRC, the right to, following the steps decided by Party A, and the price specified in 1.3 of this agreement, purchase by Party A or by one or more persons designated by Party A (the “Designated
Persons”) at any time from Party B of its all or part of the equity interest of Party C (“Purchase Right of Equity Interest”). Besides Party A and the Designated Persons, any third party does not have such Purchase Right of Equity
Interest. Party C hereby agrees the delivery of Purchase Right of Equity Interest from Party B to Party A. As specified in this and this agreement, the “person” has the meaning of a natural person, corporation, joint venture, partnership,
enterprise, trust or non-corporation organization. 
 1.2 Steps  
 Upon and subject to the laws and regulations of PRC, Party A may send a written notice (the “Notice of Purchase of Equity Interest”) to Party B (or either person of Party B) upon its performance
of purchase to explain in detail the way of purchase. 
 1.3 Purchase Price  
 Unless a valuation is required under the laws of P.R.C, the price of the Purchased Equity Interest (“Purchase Price”) shall be equivalent to the actual amount of the Purchased Equity Interest
contributed by Party B. 
 1.4 Transfer of the Purchased Equity Interest  
 Every time upon Party A’s exercising of the Purchase Right of Equity Interest: 
 (a) Party B
shall supervise and urge Party C to convene the shareholders meeting, and during the meeting, to pass the decision or resolution to transfer the equity interest from Party B to Party A and/or the Designated Persons; 

(b) Party B shall, upon the terms and conditions of this agreement and the Notice of Purchase of Equity Interest, enter into Equity Interest Transfer
Agreement with Party A (or, in applicable situation, the Designated Persons); and 

 (c) The related parties shall execute all other requisite contracts, agreements or documents, acquire all
requisite approval and consent of the government, and, without any security interest, perform all requisite action to transfer the valid ownership of the Purchased Equity Interest to Party A and/or the Designated Person, and to cause Party A and/or
the Designated Person to be the registered owner of the Purchased Equity Interest. For this and this agreement, “Security Interest” has the meaning of security, mortgage, right or interest of the third party, any purchase right of equity
interest, right of acquisition, prior purchase right, right of set-off, ownership detainment or other security arrangements. To further define the meaning, it does not include any security interest subject to this agreement or the equity interest
pledge contract of Party B. As described in this and this agreement, “the Equity Interest Pledge Agreement of Party B” has the meaning of the Equity Interest Pledge Agreement entered into by Party D and Party B dated as of the execution
date of this agreement. According to the said agreement, to secure Party C to perform the obligations subject to the Exclusive Technology Service Agreement entered into between Party C and Party D, Party B pledges all its equity interest in Party C
to Party D. 
 1.5 Payment  

Whereas contemplated in the Loan Agreement, any proceeds received by Party B from the transfer of its equity interest in Party C shall be used, according
to the Loan Agreement, as the payment to its loan borrowed from Party A. Therefore, except otherwise other arrangement shall be applied according to the applicable law, upon the performance of the Purchase Right of Equity Interest by Party A, the
Purchase Price shall be used as the payment for the principal as well as the interests from Party B to Party A subject to the loan. Party A does not need pay the Purchase Price to Party B anymore. 

Chapter Two. Promises Relating to Equity Interest  
 2.1 Promises of Party C  
 Party C hereby promises: 

(a) Without prior written consent by Party A, not, in any form, to complement, change or renew the articles of the association of Party C, to increase or
decrease registered capital of the corporation, or to change the structure of the registered capital in any other forms; 
 (b) Following kind
finance and business standard and tradition, to maintain the exist of the corporation, prudently and effectively operate business and process affairs; 
 (c) Without prior written consent by Party A, not, dated from the execution date of this agreement, to sale, transfer, mortgage or dispose in any other form any assets, legitimate or beneficial interest
of business or income of Party C, or to approve any other security interest set on it; 
 (d) Without prior written notice by Party A, no debt
shall take place, be inherited, be guaranteed, or be allowed to exist, with the exception of: (i) debt from normal or daily business but not from borrowing; and (ii) debt having been disclosed to Party A or having gained written consent
from Party A; 
 (e) To normally operate all business to maintain the asset value of Party C, without doing or otherwise any action that
sufficiently affects the operation and asset value; 

 (f) Without prior written consent by Party A, not to enter into any material contract, with the exception of
the contract entered into during the normal business (as in this paragraph, a contract with a value more than a hundred thousand Yuan (RMB100,000) shall be deemed as a material contract); 
 (g) Without prior written consent by Party A, not to provide loan or credit loan to anyone; 
 (h)
Upon the request of Party A, to provide all operation and finance materials relevant to PartyA; 
 (i) Without prior written consent by Party A,
Party C shall not to merger or associate with any person, or purchase any Person or invest in any Person; 
 (j) To notify Party A immediately
the occurrence or the probable occurrence of the litigation, arbitration or administrative procedure related to the assets, business and income of Party C; 
 (k) In order to keep the ownership of Party C to all its assets, to execute all requisite or appropriate documents, do all requisite or appropriate action, and advance all requisite or appropriate
accusation, or make requisite or appropriate plea for all claims; 
 (l) Without prior written notice by Party A, not to assign stock interests
to shareholders in any form, but upon the request of Party A, to assign all its assignable profits to their own shareholders; 
 2.2 Promises
of Party B  
 Party B promises: 
 (a) Without prior written consent by Party A, as of the execution date of this agreement, not to sell, transfer, mortgage or dispose in any other form any legitimate or beneficial interest of equity
interest in Party C held by Party B, or to approve any other security interest set on it, with the exception of the pledge set on the equity interest of Party B subject to Equity Interest Pledge Agreement of Party B; 

(b) Without prior written notice by Party A, not to cause the shareholders meeting commissioned by Party C to approve or execute any approving document
to, sale, transfer, mortgage or dispose in any other form any legitimate or beneficial interest of equity interest, or to approve any other security interest set on it, with the exception of such actions made to Party A or the designated person of
Party A; 
 (c) To cause the shareholders meeting commissioned by it not to approve or execute any approving document for Party C to, without
the prior written notice by Party A, merger or associate with any person, or purchase any person or invest in any person; 
 (d) To notify Party
A of the occurrence or the probable occurrence of the litigation, arbitration or administrative procedure related to the equity interest owned by it; 

 (e) To cause the Board of Shareholders commissioned by it to vote to approve the transfer of the Purchased
Equity Interest subject to this agreement; 
 (f) In order to keep its ownership of the equity interest, to execute all requisite or appropriate
documents, do all requisite or appropriate action, and advance all requisite or appropriate accusation, or make requisite or appropriate plea for all claims; 
 (g) Upon request of Party A, to commission any person designated Party D to be the member of the board of directors of Party C; 
 (h) Upon the request of Party A at any time, to immediately transfer its equity interest to the representatives designated by Party A unconditionally and at any time, and abandon its prior purchase right
of such equity interest transferring to another available shareholder; 
 (i) To prudently comply with the terms and conditions of this
agreement and other agreements entered into totally or respectively by Party B, Party C and Party A, to actually perform all obligations under these agreements, without doing or otherwise any action that sufficiently affects the validity and
enforceability of these agreements; 
 2.3 Promises Relating to Party D  
 Considering Party B has pledged the stockholder’s right of Party C, held by Party B, to Party D. Party D agrees that in case Party A exercises the right of purchasing stockholder’s right during
the validity period of Equity Interest Pledge Agreement, Party B shall transfer the stockholder’s right to Party A or other appointed personnel in accordance with the agreement, the aforesaid transformation shall not be bound by the regulation
that the transformation of Party B’s stockholder’s right shall be limited, in the Equity Interest Pledge Agreement. 
 3.
Representations and Warranties  
 Representations and Warranties of Party B and Party C 

As of the execution date of this agreement and every transferring date, Party B and Party C hereby represent and warrant together and
respectively to Party A as follows: 
 (a) It has the power and ability to enter into and deliver this agreement, and any equity
interest-transferring agreement (“Transferring Agreement”, respectively) having it as a party, for every single transfer of the purchased equity interest according to this Agreement, and to perform its obligations under this agreement and
any Transferring Agreement. Upon execution, this agreement and the Transferring Agreements having it as a party shall constitute a legal, valid and binding obligation of it enforceable against it in accordance with its terms; 

(b) The execution, delivery of this agreement and any Transferring Agreement and performance of the obligations under this agreement and any Transferring
Agreement do not: (i) cause to violate any relevant laws of PRC; (ii) constitute a conflict with its articles of association or other organizational documents; (iii) cause to breach any contract or instruments to which it is a party
or having binding obligation on it, or cause to breach any contract or instruments to which it is a party or having binding obligation on it; (iv) cause to violate relevant authorization of any consent or approval to it and/or any continuing
valid condition; or (v) cause any consent or approval authorized to it to be suspended, removed, or into which other requests be added; 

 (c) Party C bears clean and sellable ownership of all assets. Party C does not set any security interest on
the said assets; 
 (d) Party C does not have any undischarged debt, with the exception of (i) debt from its normal business; and
(ii) debt having been disclosed to Party A and having gained written consent from Party A; 
 (e) Party C abides by all laws and
regulations applicable to the purchase of assets; 
 (f) No litigation, arbitration or administrative procedure relating to equity interest,
assets of Party C or the corporation is underway or to be decided or to probably take place; and 
 (g) It bears clean and sellable ownership of
its equity interest, it does not set any security interest on the said assets. 
 4. Effective Date  

This agreement shall be established and come into effect from the execution date of this agreement, and has a validity period of 20 years. 

5. Applicable Law and Dispute Resolution  

5.1 Applicable Law  
 The execution,
validity, construing and performance of this agreement, and resolution of the disputes under this agreement, shall be in accordance with officially published and publicly attainable laws of PRC (“PRC laws”). Issues not regulated by the PRC
laws shall apply international legal rules and conventions. 
 5.2 Dispute Resolution  

(a) Any dispute, controversy or claim arising from the agreement or relating with the agreement (including any issue relating with the existence, validity
or termination of the agreement) should be submitted to China International Economic and Trade Arbitration Commission (the “Arbitration Commission”). Arbitration Commission shall conduct arbitration in accordance with the rules of
arbitration in effect on the date of application. The arbitration award shall be final and binding upon all parties. 

 (b) Arbitration place shall be Beijing, PRC. 
 (c) Arbitration language shall be Chinese. 
 (d) The court of arbitration shall compose of three
arbitrators. Both parties should respectively appoint an arbitrator, the chairman of the court of arbitration shall be appointed by both parties through consultation. In case both parties do not agree on the person selected for the chief arbitrator
within twenty days from the date of their respectively arbitral appointments, the director of Arbitration Commission shall have right to appoint the chief arbitrator. The chief arbitrator shall not be Chinese citizen or United State citizen.

 (e) Both parties agree that the court of arbitration established according to the regulation shall have right to provide actually performed
relief on the proper situation according with PRC Law (including but not being limited to Law of Contract of the People’s Republic of China). For the avoidance of doubt, both parties further agree that any court having jurisdiction (including
PRC Court) shall carry out the arbitral award of actual performance issued by the court of arbitration. 
 (f) Both parties agree to conduct
arbitration in accordance with this regulation, and to irrevocably waive the right to appeal, reexamine or prosecute to national court or other administration of justice in any form, and the precondition shall be that the aforesaid waiver is
effective. However the waiver of both parties does not include any post-arbitration injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration
procedure or carrying out any arbitral award. 
 6. Taxes and Expenses  
 Every party shall, according to laws of PRC, bear any and all transferring and registering taxes, costs and expenses for the preparation and execution of this Agreement and all Transferring Agreements,
and those arising from or imposed on the party, to complete the transactions of this Agreement and all Transferring Agreements. 
 7. Notices
 
 This agreement requests that notices or other communications sent by any party or corporation shall be written in Chinese or English, and
be delivered in person, by mail or telecopy to other parties at the following addresses or other specified addresses noticed by other parties to the party. The date deemed to be duly given or made shall be confirmed as follows: (a) for notices
delivered in person, the date of delivery shall be deemed as having been duly given or made; (b) for notices delivered by mail, the tenth day of the delivery date of air certified mail with postage prepaid (as shown on stamp) or the fourth day
of the delivery date to an internationally certified delivery institution shall be deemed as having been duly given or made; and (c) for notices by telecopy, the receipt date showed on the delivery confirming paper of the relevant document
shall be deemed as having been duly given or made. 

 Party A: eLong.Inc 
 Address: 4th Floor, Hutchence David Century Garden, George Town, Grand Cayman, Cayman Islands. 
 Fax: 8610-64366019 
 Tel: 8610-58602288 

Addressee: Sami Farhad 
 Party B:
Guangfu Cui 
 Address: No.1, XiangHongqi Street, Haidian District, Beijing 
 Fax: 8610-64366019 
 Tel: 8610-58602288 

                Jason Xie 

Address: No. 68, Court 600 Yingkou Street, Yangpu District, Shanghai 
 Fax: 8610-64366019 
 Tel: 8610-58602288 

Party C: Beijing eLong Information Technology Co., Ltd. 
 Registered Address: 2nd Floor, Xingke Plaza-C, 10 Jiuxianqiao Street, Chaoyang District Beijing 
 Fax:
8610-64366019 
 Tel: 8610-5860228 
 Addressee: Guangfu Cui 
 Party D: eLongNet Information Technology (Beijing) Co.,
Ltd. 
 Address: 10 Jiu Xian Qiao Road, Chaoyang District, Beijing 
 Fax: 8610-64366019 
 Tel: 8610-5860228 

Addressee: Guangfu Cui 
 8.
Confidentiality  
 All parties admit and confirm any oral or written materials exchanged by the parties relating to this agreement are
confidential. All parties shall maintain the secrecy and confidentiality of all such materials. Without written approval by the disclosing party, the party receiving the confidential information shall not disclose to ay third party any relevant
materials, but with the exception of the following: (a) the public know or may know such materials (but not disclosed by the party accepting the materials); (b) materials needed to be disclosed subject to ordinance or listing rules or
precedents of stock exchange; or (c) any party necessarily discloses materials to its legal or financial consultant relating the transaction of this agreement, and this legal or financial consultant shall have the obligation of confidentiality
similar to that set forth in this. The breach of the obligation of confidentiality by staff or employed institution of any party shall be deemed as the breach of such obligation by that party, and by whom the liabilities for breach shall be bored.
No matter this agreement may terminate by any reason, this shall continue in force and effect. 

 9. Further Warranties  
 The Parties to the agreement agree to promptly execute documents reasonably requisite to the performance of the provisions and the aim of this agreement or documents beneficial to it, and to take actions
reasonably requisite to the performance of the provisions and the aim of this agreement or actions beneficial to it. 
 10. Miscellaneous
 
 10.1 Amendment, Modification and Supplement  
 Upon amendment, modification and supplement of this agreement shall be subject to the written agreement executed by each party. 
 10.2 Observance of Laws and Regulations  
 The parties of the contract shall observe in its
operation of business all laws and regulations of PRC officially published. 
 10.3 Entire Contract  

 

	5.	 Except the written amendment, supplement and modification of this agreement upon the date of execution, this agreement shall constitute the entire
contract of the parties hereto with respect to the object hereof and supersedes all prior oral or written agreements, representation and contracts with respect to the object hereof (including the Third Amended and Restated Exclusive Purchase Right
Agreement signed between Party A, Party C, Party D and Jack Wang on April 21st, 2008 and the Fourth Amended and Restated Exclusive Purchase Right Agreement signed between Party A, Party C, Party D and Guangfu Cui on June 11th, 2010). 

10.4 Headings  
 The headings contained
in this agreement are for convenience of reading only and shall not affect the interpretation, explanation or in any other way the meaning of the provisions of this agreement. 
 10.5 Language  
 This agreement is executed in Chinese in quadruplicate. 

10.6 Severability  
 If any one or more
provisions of this agreement are judged as invalid, illegal or nonenforceable in any way according to any laws or regulations, the validity, legality and enforceability of other provisions hereof shall not be affected or impaired in any way. All
parties shall, through sincere consultation, urge to replace those invalid, illegal or nonenforceable provisions with valid ones, and from such valid provisions, similar economic effects shall be tried to reach as from those invalid, illegal or
non-enforceable provisions. 

 10.7 Successor  
 This Agreement shall bind and benefit the successor of each party and the transferee allowed by each party. 
 10.8 Survival  
 (a) Any obligation taking place or at term hereof prior to the end or
termination ahead of the end of this agreement shall continue in force and effect notwithstanding the occurrence of the end or termination ahead of the end of the agreement. 
 (b) Item 5, Item 7 and Item 10.8 hereof shall continue in force and effect after the termination of this agreement. 
 10.9 Waiver  
 Any party to this agreement may waive the terms and conditions of this
agreement. Such waiver shall be valid only if set forth in an instrument in writing signed by the party or parties to be bound thereby. Any waiver by a party to the breach hereof by other parties in certain situation shall not be construed as a
waiver to any similar breach by other parties in other situation. 
 [No text hereunder] 

 IN WITNESS THEREFORE, the parties hereof have caused this agreement to be executed by Parties to this
Agreement or through their duly authorized representatives as of the date first written above. 
 Party A: eLong, Inc. 

Signature of Authorized Representative: /s/ Sami Farhad 
 Party B: Guangfu Cui 
 Signature: /s/ Guangfu Cui 

                    Jason Xie 

Signature: /s/ Jason Xie 
 Party C:
Beijing eLong Information Technology Co., Ltd. 
 Signature of Authorized Representative: /s/ [seal of Beijing eLong Information
Technology Co., Ltd.] 
 Party D: eLongNet Information Technology (Beijing) Co., Ltd. 

Signature of Authorized Representative: /s/ Mike Doyle 
 Official Seal: /s/ [seal of eLongNet Information Technology (Beijing) Co., Ltd.]

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