Document:

Exhibit 10.11

 

PURCHASE AGREEMENT

 

PURCHASE AGREEMENT, dated [●], 2021 (this
 “Agreement”), by and among the sellers listed on Schedule I hereto, as sellers (collectively, the “Sellers”
and each, a “Seller”), and EWC Ventures, LLC, a Delaware limited liability company, as purchaser (the “Purchaser”).

 

WHEREAS, pursuant to the Fourth Amended and Restated
Limited Liability Company Agreement (the “Prior EWC LLCA”) of the Purchaser, the Sellers are entitled to receive the
Deferred Payment Amount in the aggregate with respect to their Class C Units (such terms as defined below);

 

WHEREAS, pursuant to the Fifth Amended and Restated
Limited Liability Company Agreement of the Purchaser, the Class C Units were reclassified into the number of common units of the
Purchaser (“Opco Units”) having a value equal to the amount that would have been distributed in respect thereof pursuant
to Section 6.4(b) of the Prior EWC LLCA had the Purchaser been liquidated on the date thereof based on the Offering Price (as
defined below) (such reclassification, the “Unit Reclassification”);

 

WHEREAS, pursuant to that certain Exchange and Redemption
Agreement, dated as of [●], 2021, by and among EWC Management Holdco, LLC, a Delaware limited liability company (“Management
Holdco”), and certain of the Sellers, Management Holdco redeemed a portion of each Seller’s limited liability company
interests in Management Holdco in exchange for Opco Units and shares of Purchaser’s Class B common stock, par value $0.00001
per share (“Class B Common Stock”);

 

WHEREAS, European Wax Center, Inc., a Delaware
corporation (“Pubco”), is currently contemplating an underwritten initial public offering (the “Offering”)
of Pubco’s Class A common stock, par value $0.00001 per share (the “Class A Common Stock”);

 

WHEREAS, in connection with the consummation of
the Offering, each Seller wishes to sell to the Purchaser, and the Purchaser wishes to purchase from each Seller, the number of Opco
Units and the number of shares of Class B Common Stock, each set forth opposite such Seller’s name on Schedule I hereto;
and

 

WHEREAS, the sale of the Opco Units pursuant to
this Agreement satisfies and reflects the payment in full of the Deferred Payment Amount with respect to the Sellers’ Class C
Units that were converted into Opco Units in connection with the Unit Reclassification, after which the Purchaser shall have no further
obligations to the Sellers with respect to the Class C Units.

 

NOW, THEREFORE, in consideration of the mutual covenants
and agreements set forth herein and for good and valuable consideration, the receipt and adequacy of which is hereby acknowledged, the
parties hereto agree as follows:

 

    

     

    

 

ARTICLE 1

 

DEFINITIONS

 

1.1            Definitions.
As used in this Agreement, and unless the context requires a different meaning, the following terms shall have the meanings set forth
below:

 

“Class C Units” means the
Class C Units of the Purchaser, all of which have reclassified into Opco Units pursuant to the Unit Reclassification.

 

“Closing” means the closing of
the purchase of the Purchased Paired Interests.

 

“Commission” means the Securities
and Exchange Commission or any similar agency then having jurisdiction to enforce the Securities Act.

 

“Deferred Payment Amount” means
twenty million dollars ($20,000,000).

 

“Governmental Authority” means
the government of any nation, state, city, locality or other political subdivision of any thereof, any entity exercising executive, legislative,
judicial, regulatory or administrative functions of or pertaining to government.

 

“Lien” means any mortgage, deed
of trust, pledge, hypothecation, assignment, encumbrance, lien (statutory or other) or other security interest of any kind or nature
whatsoever.

 

“Offering Closing” means the
initial closing of the sale of Class A Common Stock in the Offering.

 

“Offering Price” means the per
share public offering price for the Class A Common Stock in the Offering.

 

“Paired Interest” or “Paired
Interests” means one or more Opco Units together with an equal number of shares of Class B Common Stock.

 

“Person” means any individual,
firm, corporation, partnership, limited liability company, trust, incorporated or unincorporated association, joint venture, joint stock
company, Governmental Authority or other entity of any kind.

 

“Securities Act” means the Securities
Act of 1933, as amended, and the rules and regulations of the Commission promulgated thereunder.

 

    2

     

    

 

ARTICLE 2

 

PURCHASE AND SALE OF PAIRED INTERESTS

 

2.1            Purchase
and Sale.

 

(a)            Subject
to the terms herein set forth, at the Closing, each Seller agrees (severally and not jointly) to sell, convey, assign and transfer to
the Purchaser the number of Paired Interests set forth opposite such Seller’s name on Schedule I hereto (the “Purchased
Paired Interests”), and the Purchaser agrees to purchase such Purchased Paired Interests from such Seller for a purchase price
equal to each Seller’s pro rata portion of the Deferred Payment Amount.

 

2.2            Closing.

 

(a)            The
Closing shall occur at the offices of Paul, Weiss, Rifkind, Wharton & Garrison LLP, 1285 Avenue of the Americas, New York, New
York, 10019 immediately following the Offering Closing.

 

(b)            At
the Closing, (i) the Purchaser shall deliver to each Seller its pro rata portion of the Deferred Payment Amount for the Purchased
Paired Interests being purchased by the Purchaser from such Seller as set forth in Section 2.1, by wire transfer of immediately
available funds to a bank account designated in writing by such Seller, (ii) each Seller shall deliver to the Purchaser (A) a
duly endorsed instrument of assignment with respect to the Opco Units included in the Purchased Paired Interests being sold at the Closing
in substantially the form attached hereto as Exhibit A (an “Opco Unit Assignment Agreement”) and (B) such
stock transfer instruments and other documents with respect to the Class B Common Stock included in the Purchased Paired Interests
being sold at the Closing as reasonably requested by the Purchaser and (iii) immediately upon the Purchaser’s receipt of the
instruments described in the preceding clause (ii), each of the Opco Units and shares of Class B Common Stock included in the Purchased
Paired Interests being sold at the Closing shall automatically be retired and cease to be outstanding.

 

2.3            Conditions
to Closing.

 

(a)            The
obligations of the Purchaser and each Seller to be performed at the Closing shall be conditioned upon the simultaneous or prior completion
of the Offering Closing.

 

(b)            The
obligations of the Purchaser to be performed at the Closing shall be subject to the condition that the representations and warranties
set forth in Article 3 shall be true and correct as of the Closing as if then made.

 

(c)            The
obligations of each Seller to be performed at the Closing shall be subject to the condition that the representations and warranties of
Purchaser set forth in Article 4 shall be true and correct as of the Closing as if then made.

 

(d)            Each
Seller shall complete and execute (i) a certificate of non-foreign status in compliance with the requirements of Section 1446(f)(2)(A) of
the Internal Revenue Code of 1986, as amended and Treasury regulations Section 1.1446(f)-2(b)(2) or (ii) an Internal Revenue
Service Form W-9, (A) which includes the name and U.S. taxpayer identification number of such Seller, (B) which is signed
and dated by such Seller and (C) from which the certification has not been deleted, and provide such an executed certificate or
form, as applicable, on or before the date hereof.

 

    3

     

    

 

2.4            Acknowledgement
by the Sellers. Each Seller hereby acknowledges that the sale of the number of Opco Units set forth on Schedule I opposite
such Seller’s name satisfies and reflects the payment in full of such Seller’s pro rata portion of the Deferred Payment Amount
with respect to such Seller’s Class C Units that were converted into Paired Interests in connection with the Unit Reclassification,
and that the Purchaser shall have no further obligations to such Seller with respect to the Class C Units.

 

ARTICLE 3

 

REPRESENTATIONS AND WARRANTIES OF THE SELLERS

 

Each Seller represents, warrants, and agrees severally
with respect to itself only, as of the date hereof as follows:

 

3.1            Capacity;
Authority; Execution and Delivery; Enforceability. Such Seller has the full power and authority to execute, deliver and perform this
Agreement and to consummate the transactions contemplated hereby. The execution and delivery by such Seller of this Agreement and the
consummation by such Seller of the transactions contemplated hereby have been duly authorized by all necessary action on the part of
such Seller and no other proceedings on the part of such Seller are necessary to approve this Agreement and to consummate the transactions
contemplated hereby. Such Seller has duly executed and delivered this Agreement (and will duly execute and deliver any Opco Unit Assignment
Agreement and any other transfer documents described in Section 2.2(c)), and, assuming due execution and delivery by the Purchaser,
each such agreement constitutes or will constitute the legal, valid and binding obligation of such Seller, enforceable against such Seller
in accordance with its terms, except as enforceability may be limited by applicable bankruptcy, insolvency, reorganization, fraudulent
conveyance or transfer, moratorium or similar laws affecting the enforcement of creditors’ rights generally or by equitable principles
relating to enforceability.

 

3.2            Title.
Such Seller owns beneficially and of record and has full power and authority to convey, free and clear of any Liens, the Opco Units and
shares of Class B Common Stock included in the Purchased Paired Interests (subject to any transfer restrictions of general applicability
as may be provided under the Securities Act and the “blue sky” laws of the various states of the United States). Assuming
the Purchaser has the requisite power and authority to be the lawful owner of the Opco Units and shares of Class B Common Stock,
upon such Seller’s receipt of the applicable purchase price and the transfer of the Purchased Paired Interests at the Closing,
good, valid and marketable title to the Opco Units and shares of Class B Common Stock included in the Purchased Paired Interests,
will pass to the Purchaser, free and clear of any Liens.

 

    4

     

    

 

3.3            No
Conflicts. Neither the execution nor the delivery of this Agreement (and any Opco Unit Assignment Agreement and any other transfer
documents described in Section 2.2(c)) nor the consummation of the transactions contemplated hereby will (i) result in any
breach of or constitute a default under any term of any material agreement, mortgage, indenture, license, permit, lease, or other instrument,
or (ii) conflict with or result in a violation of any judgment, decree, order, law, or regulation by which such Seller is bound.

 

ARTICLE 4

 

REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

 

The Purchaser makes the following representations
and warranties for the benefit of the Sellers as of the date hereof:

 

4.1            Organization,
Standing and Power. The Purchaser is duly organized, validly existing and in good standing under the laws of the jurisdiction in
which it is organized.

 

4.2            Authority;
Execution and Delivery; Enforceability. The Purchaser has the full power and authority to execute, deliver and perform this Agreement
and to consummate the transactions contemplated hereby. The execution and delivery by the Purchaser of this Agreement and the consummation
by the Purchaser of the transactions contemplated hereby have been duly authorized by all necessary action on the part of the Purchaser
and no other proceedings on the part of the Purchaser are necessary to approve this Agreement and to consummate the transactions contemplated
hereby. The Purchaser has duly executed and delivered this Agreement, and, assuming due execution and delivery by the Sellers, this Agreement
constitutes the legal, valid and binding obligation of the Purchaser, enforceable against the Purchaser in accordance with its terms,
except as enforceability may be limited by applicable bankruptcy, insolvency, reorganization, fraudulent conveyance or transfer, moratorium
or similar laws affecting the enforcement of creditors’ rights generally or by equitable principles relating to enforceability.

 

4.3            No
Conflicts. Neither the execution nor the delivery of this Agreement nor the consummation of the transactions contemplated hereby
will (i) result in any breach of or constitute a default under any term of any material agreement, mortgage, indenture, license,
permit, lease, or other instrument or (ii) conflict with or result in a violation of any judgment, decree, order, law or regulation
by which the Purchaser is bound.

 

    5

     

    

 

ARTICLE 5

 

MISCELLANEOUS

 

5.1            Notices.
All notices or other communication required or permitted hereunder shall be in writing and shall be delivered personally, telecopied
or sent by certified, registered or express mail, postage prepaid. Any such notice shall be deemed given when so delivered personally,
telecopied or sent by certified, registered or express mail, as follows:

 

(a)            If
to a Seller, at the address specified for such Seller on the member schedule of the Purchaser or to such other address as such Seller
may hereafter specify to the Purchaser for the purpose by notice.

 

(b)            If
to the Purchaser, to:

 

EWC Ventures, LLC

c/o European Wax Center, Inc.

5830 Granite Parkway, 3rd Floor

Plano, TX 75024

Attention:   Gavin
O’Connor, Chief Legal Officer

 

With a copy to (which shall not constitute actual or constructive
notice):

 

Paul, Weiss, Rifkind, Wharton & Garrison LLP

1285 Avenue of the Americas

New York, NY 10019-6064

Telephone: (212) 373-3000

Facsimile: (212) 757-3990

Attention: Matthew W. Abbott

John C. Kennedy

Monica K. Thurmond

Email:         mabbott@paulweiss.com

jkennedy@paulweiss.com

mthurmond@paulweiss.com

 

Any party may by notice given in accordance with this Section 5.1
designate another address or person for receipt of notices hereunder.

 

5.2            Successors
and Assigns. This Agreement shall inure to the benefit of and be binding upon the successors and permitted assigns of the parties
hereto. No Person other than the parties hereto and their successors and permitted assigns is intended to be a beneficiary of this Agreement.
No party hereto may assign its rights under this Agreement without the prior written consent of the other party hereto.

 

5.3            Amendment
and Waiver.

 

(a)            No
failure or delay on the part of the Sellers or the Purchaser in exercising any right, power or remedy hereunder shall operate as a waiver
thereof, nor shall any single or partial exercise of any such right, power or remedy preclude any other or further exercise thereof or
the exercise of any other right, power or remedy. The remedies provided for herein are cumulative and are not exclusive of any remedies
that may be available to the Sellers or the Purchaser at law, in equity or otherwise.

 

    6

     

    

 

(b)            Any
amendment, supplement or modification of or to any provision of this Agreement and any waiver of any provision of this Agreement shall
be effective only if it is made or given in writing and signed by the Sellers and the Purchaser.

 

5.4            Counterparts.
This Agreement may be executed in any number of counterparts and in separate counterparts, all of which when so executed shall be deemed
to be an original and all of which when taken together shall constitute one and the same agreement. Facsimile signatures or signatures
received as a .pdf attachment to electronic mail shall be treated as original signatures for all purposes of this Agreement. This Agreement
shall become effective when, and only when, each party hereto shall have received a counterpart signed by all of the other parties hereto.

 

5.5            Headings.
The headings in this Agreement are for convenience of reference only and shall not limit or otherwise affect the meaning hereof.

 

5.6            Governing
Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to the
conflicts of law rules of such State that would result in the application of the laws of any other State.

 

5.7            Jurisdiction.
The parties hereto agree that any suit, action or proceeding seeking to enforce any provision of, or based on any matter arising out
of or in connection with, this Agreement or the transactions contemplated hereby (whether brought by any party or any of its affiliates
or against any party or any of its affiliates) shall be brought in the Delaware Chancery Court or, if such court shall not have jurisdiction,
any federal court located in the State of Delaware or other Delaware state court, and each of the parties hereby irrevocably consents
to the jurisdiction of such courts (and of the appropriate appellate courts therefrom) in any such suit, action or proceeding and irrevocably
waives, to the fullest extent permitted by law, any objection that it may now or hereafter have to the laying of the venue of any such
suit, action or proceeding in any such court or that any such suit, action or proceeding brought in any such court has been brought in
an inconvenient forum. Process in any such suit, action or proceeding may be served on any party anywhere in the world, whether within
or without the jurisdiction of any such court. Without limiting the foregoing, each party agrees that service of process on such party
as provided in Section 5.1 shall be deemed effective service of process on such party.

 

5.8            Severability.
If any one or more of the provisions contained herein, or the application thereof in any circumstance, is held invalid, illegal or unenforceable
in any respect for any reason, the validity, legality and enforceability of any such provision in every other respect and of the remaining
provisions hereof shall not be in any way impaired, unless the provisions held invalid, illegal or unenforceable shall substantially
impair the benefits of the remaining provisions hereof.

 

    7

     

    

 

5.9            Entire
Agreement. This Agreement, together with the schedules and exhibits hereto, are intended by the parties as a final expression of
their agreement and are intended to be a complete and exclusive statement of the agreement and understanding of the parties hereto in
respect of the subject matter contained herein and therein. There are no restrictions, promises, warranties or undertakings, other than
those set forth or referred to herein or therein. This Agreement supersedes all prior agreements and understandings between the parties
with respect to such subject matter.

 

5.10          Further
Assurances. Each of the parties shall execute such documents and perform such further acts (including, without limitation, obtaining
any consents, exemptions, authorizations, or other actions by, or giving any notices to, or making any filings with, any Governmental
Authority or any other Person) as may be reasonably required or desirable to carry out or to perform the provisions of this Agreement.

 

[Remainder of page intentionally left
blank]

 

    8

     

    

 

IN WITNESS WHEREOF, the parties hereto have caused
this Agreement to be executed and delivered by their respective officers hereunto duly authorized as of the date first above written.

 

	 	[SELLERS]
	 	 	 
	 	 	 
		By:	      
	 	 	Name:
	 	 	Title:

 

 

	 	EWC VENTURES, LLC
	 	 	 
	 	 	 
		By:	      
	 	 	Name:
	 	 	Title:

 

[Signature Page to Purchase Agreement]

 

    

     

    

 

SCHEDULE I

 

Sellers, Opco Units, Class B Common Stock
and Paired Interests

 

	Name
    of Seller	Opco
    Units	Class B

    Common Stock	Paired

    Interests
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 

 

    

     

    

 

EXHIBIT A

 

FORM OF ASSIGNMENT AGREEMENT

 

ASSIGNMENT AGREEMENT (this “Agreement”),
dated as of [●], 2021, by and among the sellers listed as “Sellers” on the signature pages hereto, as sellers
(collectively, the “Sellers” and each, a “Seller”), EWC Ventures, LLC, a Delaware limited liability
company (the “Purchaser”). Each capitalized term used herein without definition shall have the meaning assigned to
it in the Purchase Agreement (as defined below).

 

RECITALS

 

WHEREAS, the Purchaser and the Sellers entered into
a Purchase Agreement, dated as of [●], 2021 (the “Purchase Agreement”), pursuant to which each Seller agreed
to sell, assign, convey and transfer Opco Units to the Purchaser; and

 

WHEREAS, the Purchaser has agreed to purchase such
Opco Units from each Seller pursuant to the Purchase Agreement.

 

NOW, THEREFORE, in consideration of the mutual agreements
contained herein and in the Purchase Agreement, and for other good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the parties to this Agreement agree as follows:

 

1.            Transfer.
Each Seller hereby sells, assigns, conveys and transfers to the Purchaser the number of Opco Units set forth below its signature on the
signature pages hereto.

 

2.            Acknowledgement
of Sale by the Purchaser. The Purchaser hereby acknowledges the sale, assignment, conveyance and transfer by each Seller to the Purchaser
of the number of Opco Units set forth under such Seller’s signature hereto and shall cause the member schedule to its organizational
documents to be amended to reflect the sale and transfer of Opco Units as contemplated in the Purchase Agreement and herein.

 

3.            Governing
Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to the
conflicts of law rules of such State that would result in the application of the laws of any other State.

 

4.            Jurisdiction.
The parties hereto agree that any suit, action or proceeding seeking to enforce any provision of, or based on any matter arising out
of or in connection with, this Agreement or the transactions contemplated hereby (whether brought by any party or any of its affiliates
or against any party or any of its affiliates) shall be brought in the Delaware Chancery Court or, if such court shall not have jurisdiction,
any federal court located in the State of Delaware or other Delaware state court, and each of the parties hereby irrevocably consents
to the jurisdiction of such courts (and of the appropriate appellate courts therefrom) in any such suit, action or proceeding and irrevocably
waives, to the fullest extent permitted by law, any objection that it may now or hereafter have to the laying of the venue of any such
suit, action or proceeding in any such court or that any such suit, action or proceeding brought in any such court has been brought in
an inconvenient forum. Process in any such suit, action or proceeding may be served on any party anywhere in the world, whether within
or without the jurisdiction of any such court.

 

    

     

    

 

5.            Headings.
The headings in this Agreement are for convenience of reference only and shall not limit or otherwise affect the meaning hereof.

 

6.            Further
Assurances. Each of the parties shall execute such documents and perform such further acts (including, without limitation, obtaining
any consents, exemptions, authorizations, or other actions by, or giving any notices to, or making any filings with, any Governmental
Authority or any other Person) as may be reasonably required or desirable to carry out or to perform the provisions of this Agreement.

 

7.            Counterparts.
This Agreement may be executed in any number of counterparts and in separate counterparts, all of which when so executed shall be deemed
to be an original and all of which when taken together shall constitute one and the same agreement.

 

[remainder of page intentionally left
blank]

 

    

     

    

 

IN WITNESS WHEREOF, this Agreement has been duly
executed and delivered by the parties to this Agreement as of the date first written above.

 

	 	Sellers:
	 	 
	 	 
	 	[SELLER]
	 	 
	 	Name: ___________________________________________________
	 	Number of Opco Units: ______________________________________
	 	 
	 	[ADDITIONAL SELLERS]

 

    

     

    

 

 

	 	EWC VENTURES, LLC
	 	 	 
	 	 	 
		By:	      
	 	Name:
	 	Title:EX-10.2

 Exhibit 10.2 

INCENTIVE STOCK OPTION AGREEMENT 

UNDER THE BRIGHTCOVE INC. 

2021 STOCK INCENTIVE PLAN 
  

			
	Name of Optionee:	  	                                     
   
		
	No. of Option Shares:	  	                                    
    
		
	Option Exercise Price per Share:	  	$
                                    
		  	[FMV on Grant Date (110% of FMV if a 10% owner)]
		
	Grant Date:	  	                                     
   
		
	Expiration Date:	  	                                     
   
		  	[No more than 10 years (5 years if a 10% owner)]

 Pursuant to the Brightcove Inc. 2021 Stock Incentive Plan, as amended through the date hereof (the
“Plan”), Brightcove Inc. (the “Company”) hereby grants to the Optionee named above an option (the “Stock Option”) to purchase on or prior to the Expiration Date specified above all or part of the number of shares of
Common Stock, par value $0.001 per share (the “Stock”), of the Company specified above at the Option Exercise Price per Share specified above subject to the terms and conditions set forth herein and in the Plan. 

1. Exercisability Schedule. No portion of this Stock Option may be exercised until such portion shall have become exercisable. Except
as set forth below, and subject to the discretion of the Administrator (as defined in Section 1 of the Plan) to accelerate the exercisability schedule hereunder, this Stock Option shall be exercisable with respect to the following number of
Option Shares on the dates indicated so long as the Optionee remains an employee of the Company or a Subsidiary on such dates: 
  

			
	 Incremental Number of
 Option Shares
Exercisable*
	  	Exercisability Date
	_____________ (___%)	  	_____________
	_____________ (___%)	  	_____________
	_____________ (___%)	  	_____________
	_____________ (___%)	  	_____________

 * Max. of $100,000 per yr. 

Once exercisable, this Stock Option shall continue to be exercisable at any time or times prior to the close of business on the Expiration
Date, subject to the provisions hereof and of the Plan. 

 2. Manner of Exercise. 

(a) The Optionee may exercise this Stock Option only in the following manner: from time to time on or prior to the Expiration Date of this
Stock Option, the Optionee may give written notice to the Administrator of his or her election to purchase some or all of the Option Shares purchasable at the time of such notice. This notice shall specify the number of Option Shares to be
purchased. 
 Payment of the purchase price for the Option Shares may be made by one or more of the following methods: (i) in cash, by
certified or bank check or other instrument acceptable to the Administrator; (ii) through the delivery (or attestation to the ownership) of shares of Stock that have been purchased by the Optionee on the open market or that are beneficially
owned by the Optionee and are not then subject to any restrictions under any Company plan and that otherwise satisfy any holding periods as may be required by the Administrator; (iii) by the Optionee delivering to the Company a properly
executed exercise notice together with irrevocable instructions to a broker to promptly deliver to the Company cash or a check payable and acceptable to the Company to pay the option purchase price, provided that in the event the Optionee chooses to
pay the option purchase price as so provided, the Optionee and the broker shall comply with such procedures and enter into such agreements of indemnity and other agreements as the Administrator shall prescribe as a condition of such payment
procedure; or (iv) a combination of (i), (ii) and (iii) above. Payment instruments will be received subject to collection. 
 The
transfer to the Optionee on the records of the Company or of the transfer agent of the Option Shares will be contingent upon (i) the Company’s receipt from the Optionee of the full purchase price for the Option Shares, as set forth above,
(ii) the fulfillment of any other requirements contained herein or in the Plan or in any other agreement or provision of laws, and (iii) the receipt by the Company of any agreement, statement or other evidence that the Company may require
to satisfy itself that the issuance of Stock to be purchased pursuant to the exercise of Stock Options under the Plan and any subsequent resale of the shares of Stock will be in compliance with applicable laws and regulations. In the event the
Optionee chooses to pay the purchase price by previously-owned shares of Stock through the attestation method, the number of shares of Stock transferred to the Optionee upon the exercise of the Stock Option shall be net of the shares of Stock
attested to. 
 (b) The shares of Stock purchased upon exercise of this Stock Option shall be transferred to the Optionee on the records of
the Company or of the transfer agent upon compliance to the satisfaction of the Administrator with all requirements under applicable laws or regulations in connection with such transfer and with the requirements hereof and of the Plan. The
determination of the Administrator as to such compliance shall be final and binding on the Optionee. The Optionee shall not be deemed to be the holder of, or to have any of the rights of a holder with respect to, any shares of Stock subject to this
Stock Option unless and until this Stock Option shall have been exercised pursuant to the terms hereof, the Company or the transfer agent shall have transferred the shares to the Optionee, and the Optionee’s name shall have been entered as the
stockholder of record on the books of the Company. Thereupon, the Optionee shall have full voting, dividend and other ownership rights with respect to such shares of Stock. 

  
 2 

 (c) The minimum number of shares with respect to which this Stock Option may be exercised at
any one time shall be 100 shares, unless the number of shares with respect to which this Stock Option is being exercised is the total number of shares subject to exercise under this Stock Option at the time. 

(d) Notwithstanding any other provision hereof or of the Plan, no portion of this Stock Option shall be exercisable after the Expiration Date
hereof. 
 3. Termination of Employment. If the Optionee’s employment with the Company or a Subsidiary (as defined in the Plan)
terminates, the period within which to exercise the Stock Option may be subject to earlier termination as set forth below. 
 (a)
Termination Due to Death. If the Optionee’s employment with the Company or a Subsidiary terminates by reason of the Optionee’s death, any portion of this Stock Option outstanding on such date, to the extent exercisable on the date
of death, may thereafter be exercised by the Optionee’s legal representative or legatee for a period of 12 months from the date of death or until the Expiration Date, if earlier. Any portion of this Stock Option that is not exercisable on the
date of death shall terminate immediately and be of no further force or effect. 
 (b) Termination Due to Disability. If the
Optionee’s employment with the Company or a Subsidiary terminates by reason of the Optionee’s disability (as determined by the Administrator), any portion of this Stock Option outstanding on such date, to the extent exercisable on the date
of such termination, may thereafter be exercised by the Optionee for a period of 12 months from the date of disability or until the Expiration Date, if earlier. Any portion of this Stock Option that is not exercisable on the date of termination
shall terminate immediately and be of no further force or effect. 
 (c) Termination for Cause. If the Optionee’s employment with
the Company or a Subsidiary terminates for Cause, any portion of this Stock Option outstanding on such date shall terminate immediately and be of no further force and effect. For purposes hereof, “Cause” shall mean, unless otherwise
provided in an employment or other service agreement between the Company and the Optionee, a determination by the Administrator that the Optionee shall be dismissed as a result of (i) any material breach by the Optionee of any agreement
between the Optionee and the Company; (ii) the conviction of, indictment for or plea of nolo contendere by the Optionee to a felony or a crime involving moral turpitude; or (iii) any material misconduct or willful and deliberate non-performance (other than by reason of disability) by the Optionee of the Optionee’s duties to the Company. 

(d) Other Termination. If the Optionee’s employment with the Company or a Subsidiary terminates for any reason other than the
Optionee’s death, the Optionee’s disability, or Cause, and unless otherwise determined by the Administrator, any portion of this Stock Option outstanding on such date may be exercised, to the extent exercisable on the date of termination,
for a period of three months from the date of termination or until the Expiration Date, if earlier. Any portion of this Stock Option that is not exercisable on the date of termination shall terminate immediately and be of no further force or effect.

  
 3 

 The Administrator’s determination of the reason for termination of the Optionee’s
employment with the Company or a Subsidiary shall be conclusive and binding on the Optionee and his or her representatives or legatees. 

4. Incorporation of Plan. Notwithstanding anything herein to the contrary, this Stock Option shall be subject to and governed by all
the terms and conditions of the Plan, including the powers of the Administrator set forth in Section 2(b) of the Plan. Capitalized terms in this Agreement shall have the meaning specified in the Plan, unless a different meaning is specified
herein. 
 5. Transferability. This Agreement is personal to the Optionee, is non-assignable
and is not transferable in any manner, by operation of law or otherwise, other than by will or the laws of descent and distribution. This Stock Option is exercisable, during the Optionee’s lifetime, only by the Optionee, and thereafter, only by
the Optionee’s legal representative or legatee. 
 6. Status of the Stock Option. This Stock Option is intended to qualify as an
“incentive stock option” under Section 422 of the Internal Revenue Code of 1986, as amended (the “Code”), but the Company does not represent or warrant that this Stock Option qualifies as such. The Optionee should consult
with his or her own tax advisors regarding the tax effects of this Stock Option and the requirements necessary to obtain favorable income tax treatment under Section 422 of the Code, including, but not limited to, holding period requirements
and that this Stock Option must be exercised within three months after termination of employment as an employee (or 12 months in the case of death or disability) to qualify as an “incentive stock option.” To the extent any
portion of this Stock Option does not so qualify as an “incentive stock option,” such portion shall be deemed to be a non-qualified stock option. If the Optionee intends to dispose or does dispose
(whether by sale, gift, transfer or otherwise) of any Option Shares within the one-year period beginning on the date after the transfer of such shares to him or her, or within the two-year period beginning on the day after the grant of this Stock Option, he or she will so notify the Company within 30 days after such disposition. 

7. Tax Withholding. The Optionee shall, not later than the date as of which the exercise of this Stock Option becomes a taxable event
for Federal income tax purposes, pay to the Company or make arrangements satisfactory to the Administrator for payment of any Federal, state, and local taxes required by law to be withheld on account of such taxable event. The Company shall have the
authority to cause the required tax withholding obligation to be satisfied, in whole or in part, by (i) withholding from shares of Stock to be issued to the Optionee a number of shares of Stock with an aggregate Fair Market Value that would
satisfy the withholding amount due; or (ii) causing the sale from the number of shares of Stock to be issued to the Optionee, the number of shares of Stock necessary to satisfy the Federal, state and local taxes required by law to be withheld
from the Optionee on account of such transfer. 
 8. No Obligation to Continue Employment. Neither the Company nor any Subsidiary is
obligated by or as a result of the Plan or this Agreement to continue the Optionee’s employment with the Company or a Subsidiary and neither the Plan nor this Agreement shall interfere in any way with the right of the Company or any Subsidiary
to terminate the Optionee’s employment with the Company or a Subsidiary at any time. 

  
 4 

 9. Integration. This Agreement constitutes the entire agreement between the parties
with respect to this Stock Option and supersedes all prior agreements and discussions between the parties concerning such subject matter. 

10. Data Privacy Consent. In order to administer the Plan and this Agreement and to implement or structure future equity grants, the
Company, its subsidiaries and affiliates and certain agents thereof (together, the “Relevant Companies”) may process any and all personal or professional data, including but not limited to Social Security or other identification number,
home address and telephone number, date of birth and other information that is necessary or desirable for the administration of the Plan and/or this Agreement (the “Relevant Information”). By entering into this Agreement, the Optionee
(i) authorizes the Company to collect, process, register and transfer to the Relevant Companies all Relevant Information; (ii) waives any privacy rights the Optionee may have with respect to the Relevant Information; (iii) authorizes
the Relevant Companies to store and transmit such information in electronic form; and (iv) authorizes the transfer of the Relevant Information to any jurisdiction which the Relevant Companies consider appropriate. The Optionee shall have access
to, and the right to change, the Relevant Information. Relevant Information will only be used in accordance with applicable law. 

  
 5 

 11. Notices. Notices hereunder shall be mailed or delivered to the Company at its
principal place of business and shall be mailed or delivered to the Optionee at the address on file with the Company or, in either case, at such other address as one party may subsequently furnish to the other party in writing. 

 

			
	BRIGHTCOVE INC.
		
	By:	 	  

		 	Title:

 The foregoing Agreement is hereby accepted and the terms and conditions thereof hereby agreed to by the undersigned.
Electronic acceptance of this Agreement pursuant to the Company’s instructions to the Optionee (including through an online acceptance process) is acceptable. 
  

							
	Dated:
                                         
                       	 		 		 	  

		 		 		 	Optionee’s Signature
				
		 		 		 	Optionee’s name and address:
				
		 		 		 	  

				
		 		 		 	  

				
		 		 		 	  

  
 6

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00331-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00331-of-00352.parquet"}]]