Document:

Exhibit 10.1

                     [BrandPartners Group, Inc. Letterhead]

                                                                  March 25, 2003

[NAME]
[ADDRESS]

Dear _______________:

     BrandPartners   Group,  Inc.  (the  "Company"),   in  accordance  with  the
provisions of its 2001 Stock  Incentive Plan (the "Plan"),  hereby grants you an
option ("Stock Option") to purchase 200,000 shares of the Company's Common Stock
("Common Stock"). Your award is subject to the terms and conditions set forth in
the Plan,  any  interpretations  or rules  established  by the  committee of the
Company's  Board of Directors  that  administers  the Plan and this letter.  Any
terms used in this letter and not  defined  have the  meanings  set forth in the
Plan. A copy of the Plan is enclosed with this grant letter.

1. Option Price

     The price at which you may purchase  the shares of Common Stock  covered by
this Stock Option is $0.15 per share,  the closing price of the Company's Common
Stock on the Nasdaq SmallCap Market on March 25, 2003.

2. Term of Option

     Your Stock Option will expire on March 25, 2008.  However,  if your service
as a Director  terminates  by reason of death,  your Stock  Option will  instead
terminate on the later of March 25, 2008 or one year after your death.

<PAGE>

3. Exercisability of Option

     Your Stock Option will become exercisable in installments as follows:

                                                 Number of Shares
                  Period Beginning             Becoming Exercisable

                  March 25, 2003                     100,000
                  January 1, 2004                    100,000

     To the extent your Stock  Option has become  exercisable,  you may exercise
the  Stock  Option  as to all or any part of the  shares  covered  by the  Stock
Option, at any time on or before the date the Stock Option expires.

     There are two  exceptions to the  exercisability  schedule set forth above.
Your Stock Option will become  immediately  exercisable if (1) your service as a
Director  terminates by reason of death,  or (2) there is a Change of Control of
the Company (as defined in the Plan).

4. Exercise of Option

     You may  exercise  your Stock Option only by giving  written  notice to the
Company of the number of shares of Common  Stock  desired to be  purchased.  The
notice must be hand delivered or mailed to the Company at  BrandPartners  Group,
Inc., 777 Third Avenue, New York, New York 10017, Attn: Chief Financial Officer.
The notice must be accompanied by either (i) tender in full of the option price,
as provided  in  paragraph  5(a)  below,  or (ii) if the Company has a "cashless
option  exercise"  program  in effect  at the time of  exercise,  the  documents
necessary to arrange for payment of the option price  through  such  program.  A
copy of the form of notice  to be used in  exercising  your  Stock  Option  (the
"Option Exercise Form") is enclosed. Your option will be deemed exercised on the
date the Option Exercise Form is hand delivered or, if mailed, postmarked.

     The shares of Common Stock you will  receive  upon  exercise of your option
may consist of authorized but unissued shares or treasury shares of the Company,
as determined from time to time by the Company's Board of Directors.

5. Satisfaction of Option Price

     (a) Payment of Cash.  Unless the  Company  has  adopted a "cashless  option
exercise" program as provided below, your option must be exercised by payment in
cash (including cash equivalents such as check, bank draft,  money order or wire
transfer to the order of the Company).

     (b)  Cashless  Exercise.  If the Company  has in effect a "cashless  option
exercise"  program at the time of your  exercise and you elect to exercise  your
Stock  Option  under such  program,  you must  comply  with the  procedures  for
satisfying the option price in accordance with such program.

                                       2
<PAGE>

6. Administration of the Plan

     The Plan is  administered  by the  Compensation  Committee of the Company's
Board of  Directors  or such  other  committee  of  Directors  as the  Board may
designate (the "Committee").  The members of the Committee serve at the pleasure
of the Board.

     The Committee has  authority to interpret  the Plan, to adopt,  amend,  and
rescind  the rules for  administering  the  Plan,  and to take any other  action
necessary for the proper  operation of the Plan.  However,  the Committee has no
power or discretion  to vary the amount or terms of awards to Outside  Directors
under the Plan,  except in the limited  circumstances set forth in the Plan. All
decisions and acts of the Committee are final and binding.

7. Non-transferability of Option

     Your Stock  Option may be  exercised  only by you, and may not be assigned,
pledged,  or  otherwise  transferred  except  as  provided  below.  During  your
lifetime,  your Stock Option may be transferred to (i) your spouse,  children or
grandchildren  ("Immediate  Family  Members"),  (ii) a trust or  trusts  for the
exclusive benefit such Immediate Family Members, or (iii) a partnership in which
such Immediate Family Members are the only partners, provided that (x) there may
be no  consideration  for any such transfer and (y) subsequent  transfers of the
transferred Stock Option shall be prohibited except those by will or the laws of
descent and  distribution.  Following any such transfer,  the Stock Option shall
continue  to be  subject  to the same terms and  conditions  as were  applicable
immediately prior to transfer.  In the event you are  incapacitated,  your Stock
Option may be exercised by your guardian or legal  representative.  In the event
of  your  death,  your  Stock  Option  may  be  exercised  by  the  executor  or
administrator  of your estate or by a person who  acquired the right to exercise
them by bequest or inheritance or by reason of your death.

8. Adjustment in Certain Events

     In the event of specified changes in the Company's capital  structure,  the
Committee is required to make  appropriate  adjustment in the number and kind of
shares  authorized by the Plan, and the number,  option price and kind of shares
covered by outstanding awards. This letter will continue to apply to your awards
as so adjusted.

9. Regulatory Compliance

     Under the Plan,  the Company is not  required to deliver  Common Stock upon
exercise of your Stock Option if such delivery  would violate any applicable law
or regulation. If required by any federal or state securities law or regulation,
the Company may impose  restrictions on your ability to transfer shares received
under the Plan.

                                       3
<PAGE>

     This letter  contains the formal terms and  conditions of your grant,  and,
accordingly, should be retained in your files for future reference.

                                    Very truly yours,

                                    BRANDPARTNERS GROUP, INC.

                                     By:
                                         ---------------------------------------
                                            Edward T. Stolarski
                                            Chairman and Chief Executive Officer

Accepted and Agreed:

------------------------------

                                       4
<PAGE>

                              OPTION EXERCISE FORM

                                                  __________________________
                                                            DATE

BrandPartners Group, Inc.
777 Third Avenue
New York, NY 10017
Attn:  Chief Financial Officer

     I hereby  exercise  the  following  stock  options  granted to me under the
BrandPartners Group, Inc. 2001 Stock Incentive Plan as indicated below:

   Date of                                 Option Price
   Option Grant       No. of Shares        Per Share              Total Price
---------------       -------------        ------------           -----------

---------------       -------------        ------------           --------------

In satisfaction of the option price, I hereby elect the following:

____      (1) I enclose cash or check (or other cash  equivalent for $ ) payable
          to BrandPartners, Inc.

____      (2) I authorize  payment of the option  price  through  the  Company's
          cashless  option  exercise  program  (if  available  at  the  time  of
          exercise).  Enclosed  are the  documents  required  to be  executed in
          accordance  with such program.  I understand  that I will receive only
          the proceeds form the sale of such shares (minus the amounts described
          in the  cashless  option  exercise  program),  and  will  not  receive
          certificates for the shares acquired by this option exercise.

     I will, if requested,  give the Company such  undertakings and agree to the
placing of such  legends on the stock  certificates  as may be  required  by the
Company to assure compliance with any federal or state securities law.

<PAGE>

     It is my intention that this letter and my tender of the option price shall
constitute  an agreement  between the Company and me for the sale by the Company
and the  purchase  by me of the  number  of  shares  stated  above at the  price
indicated,  and that this agreement shall be binding upon us as of the date this
letter is postmarked, or if delivery is by hand, on the date so delivered.

                                              Very truly yours,

                                              __________________________________
                                              Signature

                                              __________________________________
                                              Print or type name
                                              (name to be used for registration
                                                 of shares)

     I hereby  request  that you deliver any stock  certificate  issued to me in
connection  with  my  exercise  of the  above  stock  options  to the  following
financial institution instead of delivering it to me.

                                              __________________________________
                                              Name of Institution

                                              __________________________________
                                              Person to Whose Attention Stock
                                              Should be Sent

                                              __________________________________
                                              Street Address

                                              __________________________________
                                              City, State and Zip Code

                                       2Exhibit 10.2

                            BRANDPARTNERS GROUP, INC.

                         EMPLOYEE STOCK OPTION AGREEMENT

         OPTION  AGREEMENT,  made as of March 25,  2003,  between  BrandPartners
Group, Inc., a Delaware Corporation  (hereinafter  referred to as the "Company")
and  Edward T.  Stolarski,  an  employee  of the  Company  or one or more of its
Related Companies (hereinafter called the "Employee").

         The  Company has adopted  the 2001 Stock  Incentive  Plan  (hereinafter
referred  to as the  "Plan") to  encourage  key  employees  and  officers of the
Company and its Related  Companies to become  stockholders  of the Company or to
increase their  stockholdings in the Company.  All capitalized terms used herein
without definition are used as defined in the Plan.

         NOW, THEREFORE, for other good and valuable consideration,  the parties
hereto have agreed and do hereby agree as follows:

         1. GRANT OF OPTIONS. The Company hereby grants to the Employee pursuant
to the Plan the right and option  (hereinafter  referred to as the  "Option") to
purchase  from the Company all or any part of an aggregate of 400,000  shares of
the common  stock of the  Company,  $.01 par value  (hereinafter  referred to as
"Common Stock"), on the terms and conditions set forth in this Agreement and the
Plan,  such  number of shares of Common  Stock to be  subject to  adjustment  as
provided in paragraph 8 hereof.

         2. PURCHASE PRICE. The purchase price  (hereinafter  referred to as the
"Option  Price") of the shares of Common  Stock  covered by the Option  shall be
$0.15 per share, subject to adjustment as provided in paragraph 8 hereof.

         3. TERM AND  EXERCISABILITY  OF OPTION.  Unless  earlier  terminated as
provided in paragraph 6 hereof,  the Option  granted  hereunder  shall expire on
March 25, 2008. Once the Option becomes exercisable,  it may be exercised at any
time or from time to time prior to such  expiration  or  termination,  as to any
part of or all of the shares of Common Stock covered thereby; provided, however,
that if the Option is partially exercised,  it shall be done so in denominations
of 5,000 shares or more.  The Option shall become  exercisable  on and after the
following dates:

                                              Number of Shares
                    Date                      Becoming Exercisable

                    March 25, 2003            200,000
                    January 1, 2004           200,000

<PAGE>

The rights to exercise the Option shall be cumulative.  In the event of a Change
of Control of the Company  (as  defined in the Plan) the right to  exercise  the
Option shall be  accelerated  so that the Option may be exercised on the date of
the Change of Control.

         4.   NONTRANSFERABILITY.   The  Option  shall  not  be   assignable  or
transferable  other than by will or the laws of descent  and  distribution.  The
Option shall be  exercisable  during the  lifetime of the  Employee  only by the
Employee.  Any attempted assignment,  transfer,  pledge,  hypothecation or other
disposition of the Option  contrary to the  provisions  hereof shall be null and
void and without effect.  Notwithstanding the aforesaid, except for Options that
are "incentive  stock options" as defined in the Internal  Revenue Code of 1986,
as amended,  the Options may be  transferred  by the Employee to (i) the spouse,
children or grandchildren of the optionee  ("Immediate Family Members"),  (ii) a
trust or trusts for the exclusive  benefit of such Immediate Family Members,  or
(iii) a  partnership  in  which  such  Immediate  Family  Members  are the  only
partners,  provided that (x) there may be no consideration for any such transfer
and (y)  subsequent  transfers of the  transferred  Options  shall be prohibited
except  those  by  will or the  laws  of  descent  and  distribution.  Following
transfer,  the  Options  shall  continue  to be  subject  to the same  terms and
conditions as were applicable immediately prior to transfer.

         5. NO GUARANTY OF  EMPLOYMENT.  Nothing in this  Agreement  or the Plan
shall  confer upon the  Employee  any right to be continued in the employ of the
Company or any Related  Company.  Nothing in this Agreement or in the Plan shall
limit  the  right  of the  Company  or any  Related  Company  to  terminate  the
employment of the Employee or to reduce or change his or her compensation at any
time and from time to time.

         6.  DISABILITY  OF  EMPLOYEE.  In the event that the  Employee  becomes
physically  disabled  while he or she is in the  employ  of the  Company  or any
Related Company,  then the right to exercise the Option shall accelerate and the
Employee  shall  have  the  right to  exercise  the  Option  in full  until  the
expiration date of the Option, if sooner.

         7. DEATH OF EMPLOYEE.  In the event of the death of the Employee  while
he or she is in the employ of the  Company  or any  Related  Company  (or within
three months subsequent to the termination of his or her employment), the Option
or unexercised portion thereof shall be exercisable in full at any time prior to
the expiration  date of the Option,  in accordance with the terms of the Option,
but only by the  person or  persons  to whom such  Employee's  rights  under the
Option shall pass by the Employee's will or by laws of descent and  distribution
of the state of his or her domicile at the time of his or her death.

                                      -2-
<PAGE>

         8.   ADJUSTMENTS.   In  the  event  of  any   merger,   reorganization,
consolidation,    sale   of   substantially   all   assets,    recapitalization,
reclassification, Common Stock dividend, Common Stock split, spin-off, split-up,
split-off,  distribution  of  assets  or other  change  in  corporate  structure
affecting the Common Stock after the date hereof, an appropriate substitution or
adjustment  shall be made in the  number of shares  subject to the Option and to
the Option Price; provided, however, that such adjustment shall not increase the
aggregate  value of the Option,  no fractional  shares shall be issued,  and the
aggregate  Option  Price  shall  be  appropriately  reduced  on  account  of any
fractional  shares.  Any  such  adjustment  shall  be made  by the  Compensation
Committee  of  the  Board  of  Directors  of  the  Company  or  other  committee
administering the Plan (the  "Committee"),  and any such adjustment  pursuant to
this paragraph 8 shall be conclusive.

         9.  EXERCISE  OF OPTION.  Subject to the terms and  conditions  of this
Agreement,  the Option may be exercised by written  notice to the Company at its
principal office which is now located at 777 Third Avenue,  Thirtieth Floor, New
York, New York 10017,  Attention:  Chief  Financial  Officer.  Such notice shall
state the election to exercise the Option and the number of shares in respect of
which it shall be  exercised,  and shall be signed by the  person or  persons so
exercising the Option. In the event that the Option shall be exercised  pursuant
to  paragraph 7 hereof by any person or persons  other than the  Employee,  such
notice shall be accompanied by appropriate  proof of the right of such person or
persons to exercise the Option, as may be reasonably required by the Company and
its counsel.  The notice of exercise shall be accompanied by payment of the full
purchase price of the shares being  purchased in cash or cash  equivalents.  The
certificate  or  certificates  for the shares as to which the Option  shall have
been so exercised  shall be  registered  in the name of the person or persons so
exercising the Option and shall be delivered,  as provided above, to or upon the
written  order  of the  person  or  persons  exercising  the  Option  as soon as
practicable  (except as otherwise  provided below in this paragraph 9) after the
due and proper  exercise of the Option.  The holder of the Option shall not have
any rights of a  stockholder  with  respect to the shares  covered by the Option
unless and until the certificate or certificates for such shares shall have been
issued  and  delivered  to  him  or  her.  It  is  expressly   understood  that,
notwithstanding  anything  contained in this Agreement to the contrary,  (1) the
time for the delivery of the  certificate or certificates of Common Stock may be
postponed  by the  Company  for such period as may be required by the Company to
comply with any listing  requirements of any national  securities exchange or to
comply with any  applicable  State or Federal law, and (2) the Company shall not
be obligated to sell,  issue or deliver any shares as to which the option or any
part  thereof  shall have been  exercised  unless  such  shares are at that time
effectively  registered or exempt from registration  under the Securities Act of
1933,  as amended.  All shares that shall be purchased  upon the exercise of the
Option as provided herein shall be fully paid and non-assessable.

                                      -3-
<PAGE>

         10. MISCELLANEOUS.  Notwithstanding  anything to the contrary contained
in this Agreement, the Option shall constitute,  to the extent permissible,  and
be subject to all applicable provisions relating to "incentive stock options" as
defined in the Internal  Revenue Code of 1986,  as amended,  and in the event of
any conflict  between the terms of this Option and the  provisions of said Code,
then the provisions of said Code shall apply.

         The  Committee  has the  authority  to  interpret  the  Plan  and  this
Agreement,  and to  decide  all  questions  of  fact  arising  under  them.  All
determinations by the Committee shall be final and binding on the Employee.

         IN WITNESS  WHEREOF,  the Company has caused this  Agreement to be duly
executed by an officer thereof  thereunto duly authorized,  and the Employee has
hereunto set his or her hand, all as of the day and year first above written.

                                            BRANDPARTNERS GROUP, INC.

                                            By:  /s/ Sharon Burd
                                                 --------------------------
                                                 Sharon Burd
                                                 Chief Financial Officer

                                            /s/ Edward T. Stolarski
                                            -------------------------------
                                            Employee

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