Document:

Exhibit

Exhibit 10.69
FIRSTENERGY CORP.
2015 Incentive Compensation Plan
2019 Restricted Stock Award Agreement
THIS RESTRICTED STOCK AWARD AGREEMENT (the “Agreement”), effective as of ____________ (the “Effective Date”), is entered into by and between FirstEnergy Corp., an Ohio corporation, and its successors (the “Company”), and [NAME] (the “Grantee”). 
		
	1.
	Definitions.  Unless otherwise specified in this Agreement, capitalized terms shall have the meanings attributed to them under the FirstEnergy Corp. 2015 Incentive Compensation Plan, as amended from time to time (the “Plan”). 

		
	2.
	Grant of Restricted Stock.   As of the Effective Date, the Company grants to the Grantee, upon the terms and conditions set forth in this Agreement and subject to the restrictions in Section 3, [NUMBER] Shares, par value $0.10 per share, of FirstEnergy Corp. (“Restricted Stock”). The Restricted Stock is granted in accordance with, and subject to, all the terms, conditions and restrictions of the Plan, which is hereby incorporated by reference in its entirety. The Grantee irrevocably agrees to, and accepts, the terms, conditions and restrictions of the Plan and this Agreement on his own behalf and on behalf of any heirs, successors and assigns. 

		
	3.
	Restrictions on Restricted Stock. Except as otherwise provided herein, the Grantee cannot sell, transfer, assign, hypothecate or otherwise dispose of the Restricted Stock or pledge any share of Restricted Stock as collateral for a loan, other than by will or by the laws of descent and distribution.  In no event may any share of Restricted Stock or this Award be transferred for value.  In addition, the Restricted Stock will be subject to such other restrictions as the Committee deems necessary or appropriate. 

		
	4.
	Lapse of Restrictions on Restricted Stock.  Except as otherwise provided in Sections 6 and 7, the restrictions described in Section 3 (the “Restrictions”) shall lapse and be of no further force or effect with respect to 100% of the Restricted Stock if Grantee remains in the continuous employ of the Company or any Subsidiary until [DATE] (the “Vesting Condition”).  So long as the Grantee continues to be an Employee of the Company or any of its Subsidiaries, he or she shall not be considered to have experienced a termination of employment because of: (i) any temporary leave of absence approved in writing by the Company or such Subsidiary; or (ii) any change of duties or position (including transfer from one Subsidiary to another). 

		
	5.
	Forfeiture.   Except as otherwise provided in Sections 6 and 7, the Grantee will forfeit any and all interests in the Restricted Stock if (a) the Grantee’s employment with the Company or its Subsidiaries terminates prior to the satisfaction of the Vesting Condition set forth in Section 4 or (b) the Grantee attempts to sell, transfer, pledge, assign or otherwise alienate or hypothecate the Restricted Stock or the right to receive the Restricted Stock in violation of this Agreement.

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	6.
	Certain Events.  Notwithstanding any provision in this Agreement to the contrary,

(a)Death or Disability.   If the Grantee dies or incurs a Disability while an Employee of the Company or any of its Subsidiaries at any time prior to [DATE], then the Restrictions will immediately lapse and the Grantee (or Grantee’s estate in the event of the Grantee’s death) will become 100% vested in the Restricted Stock upon such death or Disability.

(b)Termination without Cause.  Subject to Section 7, if the Grantee’s employment is terminated without Cause by the Company or any of its Subsidiaries at any time prior to [DATE], then the Restrictions shall lapse on a prorated portion of the Restricted Stock upon such termination of employment; provided that the Grantee executes and delivers to the Company (and does not revoke) a general waiver and release of claims in a form approved by the Company. The prorated amount will be calculated by multiplying the number of Shares of Restricted Stock by a fraction, in which the numerator is the number of full calendar months the Grantee remained in the continuous employ of the Company or any of its Subsidiaries from the Effective Date until the date of termination and the denominator is the number of full calendar months between the Effective Date and [DATE].  Subject to Section 7, any amount that does not vest pursuant to this Section 6(b) will be forfeited as of the date of the Grantee’s termination of employment.  

		
	7.
	Change in Control.  If a Change in Control occurs, the Restricted Stock shall become subject to the terms and conditions of Article 16 of the Plan.

		
	8.
	Issuance of Shares.  As soon as practicable after lapse of the Restrictions, as provided under Section 4, 6 or 7, the Company will deliver to the Grantee (or his or her estate) the Shares to which the Grantee is entitled free and clear of any Restrictions (except any applicable securities law restrictions); provided, however, that, no fractional Shares will be delivered and any fractional Shares to which the Grantee would otherwise be entitled will be paid in cash. 

		
	9.
	Withholding.  Notwithstanding any other provision of the Plan or this Agreement to the contrary, unless the Committee determines otherwise, the Company shall withhold Shares in an amount not to exceed the maximum amount necessary to satisfy all federal, state, and local taxes to be withheld in connection with the delivery of Shares granted or delivered under this Agreement.

		
	10.
	Stockholder Rights During Period of Restriction.  During the period the Restricted Stock is subject to the Restrictions, the Grantee will be entitled to vote the Restricted Stock and to receive dividends declared and paid by the Company on such Restricted Stock; provided, however, that dividends payable shall be automatically reinvested in additional shares of Restricted Stock that are subject to the same restrictions as the shares of Restricted Stock granted hereunder. 

		
	11.
	Recoupment.  If the Grantee is or has been deemed to be, or becomes, an “insider” for purposes of Section 16 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), this Agreement will be administered in compliance with Section 10D of the Exchange Act, any applicable rules or regulations promulgated by the Securities and Exchange Commission or any national securities exchange or national securities association on which the Shares may be traded, and subject to the Company’s Executive Compensation Recoupment Policy, as amended from time to time, or any other Company policy adopted pursuant to such law, rules, or regulations and this Agreement may be amended to further such purpose without the consent of the Grantee.

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	12.
	Code Section 83(b) Elections.  The Grantee will not make an election under Section 83(b) of the Code to recognize taxable ordinary income in the year the Restricted Stock is granted (or dividends are reinvested). The Grantee understands that by not making such an election, he or she will recognize taxable ordinary income at the time the Restrictions lapse in an amount equal to the Fair Market Value of the Shares at that time.

		
	13.
	Non-Transferability and Legends.  The Restricted Stock has not been registered for resale under the Securities Act of 1933, as amended (the “Act”), and may not be sold, transferred or otherwise disposed of unless a registration statement under the Act with respect to the Restricted Stock has become effective or unless the Grantee establishes to the satisfaction of the Company that an exemption from such registration is available. 

The Restricted Stock shall be registered in the name of the Grantee and shall be placed in a restricted account in book entry form where such Restricted Stock shall remain until either such Restricted Stock is no longer subject to the Restrictions, or such Restricted Stock is forfeited, as provided hereunder.  The Company may, in its discretion, register the Restricted Stock in certificate form for the number of shares of Restricted Stock specified above.  If the Company registers the Restricted Stock in certificate form, the Company will retain the certificates and each certificate will bear the following legend until the expiration of the period the Restricted Stock is subject to the Restrictions or forfeiture:
“The sale or other transfer of the shares of stock represented by this certificate, whether voluntary, involuntary, or by operation of law, is subject to certain restrictions on transfer set forth in the FirstEnergy Corp. 2015 Incentive Compensation Plan, in the rules and administrative procedures adopted pursuant to such Plan, and in a Restricted Stock Award Agreement dated with the Award Date.  A copy of the Plan, such rules and procedures, and such Restricted Stock Award Agreement may be obtained from the Corporate Secretary of FirstEnergy Corp.”
		
	14.
	Termination of Agreement.  This Agreement will terminate on the earliest of: (i) the date of the Grantee’s termination of employment with the Company or any of its Subsidiaries prior to the satisfaction of the Vesting Condition, except if such termination is due to death or Disability or a termination by the Company without Cause, or (ii) the date the Restrictions lapse in accordance with the terms of this Agreement. Any terms or conditions of this Agreement that the Company determines are reasonably necessary to effectuate its purposes will survive the termination of this Agreement. 

		
	15.
	Miscellaneous Provisions.

(a)Adjustments.  In the event of a corporate event or transaction described in Section 4.5 of the Plan, the Shares of Restricted Stock shall be adjusted as set forth in Section 4.5 of the Plan. 

(b)Successors and Legal Representatives.  This Agreement will bind and inure to the benefit of the Company and the Grantee, and their respective successors, assigns and legal representatives. 

(c)Integration.  This Agreement, together with the Plan, constitutes the entire agreement between the Grantee and the Company with respect to the subject matter hereof. Any waiver of any term, condition or breach thereof will not be a waiver of any other term or condition or of the same term or condition for the future, or of any subsequent breach.  To the extent a conflict exists between the terms of this Agreement and the provisions of the Plan, the provisions of the Plan shall govern.

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(d)Notice.   Any notice relating to this grant must be in writing, which may include an electronic writing. 

(e)No Employment Right Created.   Nothing in this Agreement will be construed to confer upon the Grantee the right to continue in the employment or service of the Company or any of its Subsidiaries, or to be employed or serve in any particular position therewith, or affect any right which the Company or any of its Subsidiaries may have to terminate the Grantee’s employment or service with or without Cause. 

(f)Severability.  In the event of the invalidity of any part or provision of this Agreement, such invalidity will not affect the enforceability of any other part or provision of this Agreement. 

(g)Section Headings.  The section headings of this Agreement are for convenience and reference only and are not intended to define, extend or limit the contents of the sections. 

(h)Amendment.  The terms and conditions of this Agreement may be modified by the Committee:
(i)in any case permitted by the terms of the Plan or this Agreement;

(ii)with the written consent of the Grantee; or

(iii) without the consent of the Grantee if the amendment is either not materially adverse to the interests of the Grantee or is necessary or appropriate in the view of the Committee to conform with, or to take into account, applicable law, including either exemption from or compliance with any applicable tax law. 

(i)Plan Administration.   The Plan is administered by the Committee, which has full and exclusive discretionary power to interpret, implement, construe and adopt rules, forms and guidelines for administering the Plan and this Agreement. All actions, interpretations and determinations made by the Committee, the Board of Directors, or any of their delegates as to the provisions of this Agreement and the Plan shall be final, conclusive, and binding on all persons and the Grantee agrees to be bound by such actions, interpretations and determinations.

(j)Governing Law.  Except as may otherwise be provided in the Plan, this Agreement will be governed by, construed and enforced in accordance with the internal laws of the State of Ohio, without giving effect to its principles of conflict of laws.  By accepting this Award, the Grantee agrees to the exclusive jurisdiction and venue of the courts of the United States District Court for the Northern District of Ohio or the Summit County (Ohio) Court of Common Pleas to adjudicate any and all claims brought with respect to this Agreement.

(k)Code Section 409A.  Notwithstanding anything in the Plan or this Agreement to the contrary, the award of Restricted Stock hereunder is intended to meet any applicable requirements for exclusion from coverage under Code Section 409A and this Agreement shall be construed and administered accordingly.  However, notwithstanding anything in this Agreement to the contrary, the Company makes no representations or warranties as to the tax effects of payments made to the Grantee (or the Grantee’s estate) pursuant to this Agreement, and any and all tax consequences incident to such shall solely be the responsibility of the Grantee (or the Grantee’s estate).

(l)Data Privacy.  In order to implement, administer and manage the Grantee’s participation in the Plan, the Company and its affiliates may hold certain personal information about the Grantee, 

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including, but not limited to, the Grantee’s name, home address and telephone number, date of birth, social security number or other identification number, salary, nationality, job title, any Shares or directorships held in the Company or any affiliate, details of all Awards or any other entitlement to Shares awarded, canceled, exercised, vested, unvested or outstanding in the Grantee’s favor, for the exclusive purpose of implementing, administering and managing the Plan (collectively, the “Personal Data”). 

The Grantee hereby explicitly and unambiguously consents to the collection, use and transfer, in electronic or other form, of the Grantee’s Personal Data as described above, as applicable, to the Company and its affiliates for the sole purpose of administering the Plan.  The Grantee understands that Personal Data may be transferred to third parties assisting in the implementation, administration and management of the Plan, that these recipients may be located in the United States or elsewhere, and that the recipient’s country may have different data privacy laws and protections than the United States or the Grantee’s state of residence. The Grantee understands that he or she may request a list with the names and addresses of any potential recipients of the Personal Data by contacting the Executive Compensation group of Human Resources. The Grantee authorizes the recipients to receive, possess, use, retain and transfer the Personal Data, in electronic or other form, for the purposes of implementing, administering and managing the Grantee’s participation in the Plan, including any requisite transfer of such Personal Data as may be required to a broker or other third party with whom the Grantee may elect to deposit any Shares received upon vesting of the Restricted Stock. The Grantee understands that Personal Data will be held only as long as is necessary to implement, administer and manage the Grantee’s participation in the Plan and to comply with SEC and/or NYSE reporting obligations, any other applicable law or regulation and any applicable document retention policies of the Company. The Grantee understands that he or she may, at any time, view Personal Data, request additional information about the storage and processing of Personal Data, require any necessary amendments to Personal Data or refuse or withdraw the consents herein, without cost, by contacting in writing the Executive Compensation group of Human Resources. The Grantee understands that refusal or withdrawal of consent may affect the Grantee’s ability to participate in the Plan or to realize benefits from the Restricted Stock. For more information on the consequences of the Grantee’s refusal to consent or withdrawal of consent, the Grantee understands that he or she may contact the Executive Compensation group of Human Resources.
(m)Signatures and Electronic Delivery.  This Agreement may be executed electronically and in counterparts, each of which shall be deemed to be an original, and when taken together shall constitute one binding agreement.  The Company may, in its sole discretion, deliver any documents related to current or future participation in the Plan by electronic means. The Grantee hereby consents to receive such documents by electronic delivery and agrees to participate in the Plan through an on-line or electronic system established and maintained by the Company or another third party designated by the Company.

[SIGNATURE ON FOLLOWING PAGE]

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The Grantee acknowledges receipt of this Restricted Stock Award Agreement and accepts and agrees with the terms and conditions stated above.  

________________________________
________________                                                         (Signature of the Grantee)
        (Date)
    

6Exhibit 10.1

 Exhibit 10.1 

RETIREMENT AGREEMENT AND GENERAL RELEASE 

This Retirement Agreement and General Release (“Agreement”), is entered into as of February 15, 2019, between Flowers Foods,
Inc., a Georgia corporation (“Company”), and Allen Shiver (“Executive”) (collectively referred to as “Parties”). 

1.    Background and Purpose. Executive has been employed by Company for approximately 40 years and has been
in a position of special responsibility and trust with Company during his employment as Chief Executive Officer (“CEO”) with access to highly sensitive, valuable, confidential and proprietary information regarding, among other things,
Company’s methods of operations, current and future business plans and strategies, personnel and finances, and other confidential and/or non-public information. Company and Executive have mutually decided
that Executive will retire from Company effective May 23, 2019 to facilitate an orderly transition of duties to his successor. Therefore, the Parties wish to formally document Executive’s planned retirement and transition services and
resolve all outstanding issues between them. This Agreement accomplishes a written statement of Executive’s continuing employment duties and compensation and other benefits, Executive’s ongoing covenants and commitments to Company, and a
release and resolution of all outstanding issues between the Parties. 
 2.    Retirement Date. The
Parties agree that Executive will retire from his current role as CEO on May 23, 2019 (the “Retirement Date”), except as otherwise provided in Section 6, at which time Executive’s employment will terminate. Effective as of
the Retirement Date, or such earlier date as otherwise provided under Section 6, Executive will step down as an employee and officer of Company and resign from all directorships, officer positions/titles and other positions he holds with
Company or any of its subsidiaries or affiliates. Executive will promptly execute any other documents to effectuate such Retirement and other resignations, as requested by Company. 

3.    Transition and Advisory Services. During the period from the Retirement Date through
December 31, 2019, Executive shall make himself reasonably available as Special Advisor to the successor to Executive’s CEO role to provide such assistance and cooperation to Company to ensure an orderly transition of Executive’s
responsibilities to his successor and to assist such other assistance as may be requested by his successor regarding historical Company information (the “Transition Services”). At all times that Executive is providing any Transition
Services, Executive agrees and understands that as part of his provision of the Transition Services, Executive may receive Trade Secret and Confidential Information as those terms is defined in Section 12. Executive further agrees that the
terms of Section 12 will apply to any Trade Secret or Confidential Information to which Executive gains access to as part of his provision of the Transition Services. 

 4.    Compensation and Benefits. In consideration of
Executive’s execution of this Agreement, Company’s continued employment of Executive through the Retirement Date and Executive’s provision of the Transition Services, and provided that Executive continues to comply with the
Agreement’s terms and conditions, Executive will receive the following: 
  

	 	(a)	 Base Salary. Company shall pay Eighty-Three Thousand, Three Hundred and Thirty-Three Dollars
($83,333.00) per month, less applicable taxes, deductions and withholdings as required by law, such amount to be paid in accordance with the Company’s normal payroll cycle beginning on the first pay period after the Effective Date of this
Agreement and continuing until the Retirement Date, or until Executive’s employment is terminated pursuant to Section 6. These payments shall be reported to the Internal Revenue Service (“IRS”) on appropriate forms and to other
appropriate taxing authorities as required. 

  

	 	(b)	 Standard Benefits Package. Executive shall continue to be eligible to participate for as long as he is
an employee, on a basis which is no less favorable than is provided to other similarly situated employees of the Company, in those benefit programs of Company (excluding any severance plans or practices, or any other plans, awards or programs
governed by Company’s 2014 Omnibus Equity and Incentive Compensation Plan, including but not limited to any 2019 annual incentive bonus plan or 2019 performance stock agreements, except to the extent set forth herein), as determined from time
to time by the Company. The Executive acknowledges that Company may change their benefit programs from time to time, which may result in certain benefit programs being amended or terminated for Executive and/or Company’s similarly situated
employees. 

  

	 	(c)	 Retirement Payment. Provided that Executive’s employment with Company is not terminated before the
Retirement Date, Company shall pay Executive a lump sum payment in the amount of One Million Three Hundred Nineteen Thousand and Two Hundred Thirty-One Dollars ($1,319,231.00), such payment representing
40 weeks of base pay and 26 weeks of pro rata 2019 annual target bonus, and 6 months of COBRA coverage, less applicable taxes, deductions and withholdings as required by law, no later than sixty (60) days after the Retirement Date, provided
that Executive has timely executed and not revoked the Reaffirmation of Release of all Claims attached hereto as Exhibit A (the “Reaffirmation”). Executive understands and agrees that Company shall not provide the Retirement Payment until
after the Retirement Date and only after Executive’s execution of the Reaffirmation covering the period from the date Executive signs this Agreement through the Retirement Date. 

 

	 	(d)	 Executive agrees and acknowledges that, but for the promises contained in this Agreement, Executive would not
be entitled to the consideration set forth in this Section 4. The foregoing payments and benefits provided under this Section 4 shall be in lieu of and discharge any and all obligations of Company to Executive for any rights or claims of
any type, including but not limited to, any and all rights that Executive may have arising out of Executive’s employment with Company, including but not limited to Executive’s retirement or Executive’s rights or claims of any type
arising out of Company’s 2014 Omnibus Equity and Incentive Compensation Plan (including but not limited to the 2019 Annual Incentive Bonus Plan, the 2019 Performance Stock Agreement or any such bonus plan or stock agreement that might be
approved and adopted by the Company before the Retirement Date), any Company severance plan or practice, or any other Company plan, policy, practice, or any offer letter or contract of any type, or any other expectation of remuneration or benefit on
the part of Executive. 

  
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	 	(e)	 Executive expressly understands and acknowledges that Company agrees to provide the above-stated payments and
benefits in exchange for Executive’s compliance with the terms set out in this Agreement. If Executive fails to comply with any of his obligations under this Agreement described above, Executive understands and acknowledges that Company may
cease making any of the above-described payments and benefits. In addition, if Company, in its sole discretion, determines that Executive violated any law or Company policy or engaged in any conduct contrary to Company’s interest while a
Company employee during the term for payment described above, Executive understands and acknowledges that Company may cease making any of the above-described payments and benefits. Executive also acknowledges that if any payments are made to
Executive under this Agreement, but are suspended as a result of a breach by Executive of any provision of this Agreement, then the payments made to Executive are satisfactory and adequate consideration for the covenants and releases made by
Executive herein. 

  

	 	(f)	 Benefits Vested as of the Retirement Date. Executive will retain all benefits vested as of the
Retirement Date under Company’s 2018 Annual Incentive Bonus Plan, the 2017 Performance Stock Agreement, Company’s 401(k) Retirement Savings Plan, Company’s Retirement Plan No. 1, Company’s Executive Deferred Compensation
Plan, and Company’s Supplemental Executive Retirement Plan. 

 5.    Other
Benefits. All other benefits not described in this Agreement above shall cease as of the Effective Date of this Agreement. Executive acknowledges and agrees that, other than the payments and benefits expressly set forth in this Agreement,
Executive has received all compensation to which he is entitled from Company, and Executive is not entitled to any other payments or benefits from Company, including but not limited to, any and all rights that Executive may have arising out of
Company’s 2014 Omnibus Equity and Incentive Compensation Plan (including but not limited to the 2019 Annual Incentive Bonus Plan, the 2019 Performance Stock Agreement or any such bonus plan or stock agreement that might be approved and adopted
by the Company before the Retirement Date), any Company severance plan or practice, or any other Company plan, policy, practice, or any offer letter or contract of any type, and such plans policies, practices, offer letters and contracts are hereby
so amended, or any other expectation of remuneration or benefit on the part of Executive, including but not limited to any payments for wages or vacation. 

6.    Termination of Employment. 

 

	 	(a)	 Executive agrees that his employment shall automatically terminate on the earlier of: (i) the Retirement
Date or (ii) the last day of the month in which Executive dies. 

  

	 	(b)	 Company may immediately terminate Executive’s employment for cause upon delivery of notice to Executive
that the Company, in its sole discretion, has 

  
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determined that Executive has engaged in any of the following: (i) theft, dishonesty, misconduct or falsification of any employment or Company records; (ii) improper use or disclosure
of the Company’s trade secret, confidential or proprietary information; (iii) any action by Executive that has a material detrimental effect on the reputation or business of Company (or any subsidiary, division or business unit); (iv)
Executive’s inability or unwillingness to perform assigned duties (other than as a result of disability); (v) the conviction (including any plea of guilty or no contest) for any criminal act, or any other violation of law that impairs
Executive’s ability to perform his job; (vi) violation of the Company’s Code of Conduct or other policies; or (vii) a breach of this Agreement. 

 

	 	(c)	 In the case of early termination of Executive’s employment under Section 6(b) or Executive’s
voluntary resignation before the Retirement Date, Executive shall be entitled to receive only the payments and benefits listed in Sections 4(a) and 4(b) through the last day of employment. Executive further understands and agrees that if any
payments are made to Executive under this Agreement but are ended as a result of his early termination under this Section 6, then the payments and benefits made to Executive are satisfactory and adequate consideration for the covenants and
releases made by Executive herein. 

 7.    Adequate Consideration. The Parties hereby
acknowledge the receipt and sufficiency of the consideration for the mutual benefits and obligations contained in this Agreement. Executive understands and agrees that payment of any of the benefits described herein is not required by law and is not
required by Company’s policies and procedures. Executive also acknowledges that a portion of the consideration for this Agreement is Executive’s ongoing compliance with the terms of the Agreement over time. Executive also acknowledges that
if any payments are made to Executive under the terms of this Agreement, but are suspended pursuant to Section 4(e), then the payments made to Executive are satisfactory and adequate consideration for the covenants and releases made by
Executive herein. 
 8.    Release by Executive. 

 

	 	(a)	 Executive waives any and all claims and hereby releases and forever discharges Company and each and all of its
current and former affiliated business entities, sister corporations, predecessors, successors, affiliates, assigns, partners, insurers, guarantors, shareholders, board members, and each and all of their officers, directors, representatives,
employees, agents, attorneys and other representatives (the “Released Parties”) from any and all claims and causes-of-action, charges, complaints, liabilities,
obligations, promises, agreements, damages, actions, suits, rights, demands, losses, debts, costs and expenses of any nature whatsoever, whether known or unknown, suspected or unsuspected, disclosed or undisclosed, contingent or absolute, matured or
unmatured, whether brought individually, as a member or representative of a class, or derivatively on behalf of Company or shareholders of Company, arising prior to the Effective Date, which Executive now has or ever had against the Released Parties
(collectively the “Claims)”, including, but not limited to, any and all matters related in any way to Executive’s employment with, compensation by or retirement from Company, Executive’s

  
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ownership of Company stock, and any claims or causes-of-action under Title VII of the Civil Rights Act of 1964, the
Civil Rights Act of 1866, 42 U.S.C. § 1981, the Americans With Disabilities Act of 1990, the Age Discrimination in Employment Act, the Older Workers Benefit Protection Act, the Civil Rights Act of 1991, the Family Medical Leave Act of 1993, the
Employee Retirement Income Security Act of 1974, and any other federal, state or local anti-discrimination or anti-retaliation laws, and any other statutory, contractual, or tort, or equitable claims related in any manner to Executive’s
employment, retirement from employment with Company or his status as a shareholder of Company. 

  

	 	(b)	 This Agreement does not prohibit the following rights or claims: (1) claims that first arise after
Executive signs the Agreement or which arise out of or in connection with the interpretation or enforcement of the Agreement itself; (2) Executive’s right to file a charge or complaint with the EEOC or other federal or state agency, or his
ability to participate in any investigation or proceeding conducted by such agency, except Executive agrees and understands that he will not seek or accept any personal relief including, but not limited to, an award of monetary damages or
reinstatement to employment, in connection with such a charge or claims (provided, however, and for the avoidance of doubt, nothing herein prevents Executive from receiving any whistleblower award); and (3) any rights or claims, whether
specified above or not, that cannot be waived as a matter of law pursuant to federal, state or local statute. If it is determined that any Claim covered by this Agreement cannot be waived as a matter of law, Executive expressly agrees that the
Agreement will nevertheless remain valid and fully enforceable as to the remaining released Claims. 

  

	 	(c)	 By signing this Agreement, Executive understands that he voluntarily and knowingly waives any and all of his
rights or claims under the federal Age Discrimination in Employment Act of 1967 (ADEA), as amended, that may have existed prior to the date he signs the Agreement. However, Executive is not waiving any future rights or claims under the ADEA or Title
VII of the Civil Rights Act for actions arising after the date he signs this Agreement. 

  

	 	(d)	 Executive understands that he is releasing Claims that he may not know about, and that is his knowing and
voluntary intent. Executive expressly waives all rights that he might have under any law that is intended to prevent unknown Claims from being released. Executive understands the significance of doing so. 

9.    Government Proceedings. Executive represents and warrants that he has not made, filed or lodged any
complaints, charges or lawsuits or otherwise directly or indirectly commenced any proceeding against Company and/or any Released Parties with any governmental agency, department or official; any regulatory authority, court, or other tribunal; and/or
any other dispute resolution body. Nothing in this Agreement (or any other agreement incorporated by reference herein) shall be construed to prevent Executive from providing truthful testimony under oath in a judicial or administrative proceeding or
to prohibit or interfere with Executive’s right to participate as a complainant or witness in any federal, state or local 

  
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governmental agency investigation (including but not limited to any activities protected under the whistleblower provisions of any applicable laws or regulations), during which communications can
be made without authorization by or notification to the Company. Employee is waiving, however, his right to any monetary recovery or relief (including but not limited to reinstatement of his employment) should the EEOC or any other government agency
or commission pursue any claims on his behalf; provided however, and for the avoidance of doubt, nothing herein prevents Executive from receiving any whistleblower award. Further, nothing in this Agreement prevents Executive from providing, without
prior notice to the Company, information to governmental authorities regarding possible legal violations or otherwise testifying or participating in any investigation or proceeding by any governmental authorities regarding possible legal violations.

 10.    Tax Indemnification. In the event that it is subsequently determined by any
federal, state, or local taxing authority that Executive owes any additional taxes with respect to this Agreement, it is expressly agreed that the determination of any tax liability, if any, is between Executive and that taxing authority, and that
Company will not be responsible for the payment of such taxes, including any interest and penalties. Executive further agrees to indemnify and hold Company harmless from any and all loss, costs, expenses, interest, payments, or penalties incurred by
it as a result of adhering to the withholding elections provided by Executive and, as a result, not making certain deductions from the payments set forth above in the event said payments should later be deemed taxable. 

11.    Non-Admission of Liability. Executive acknowledges and agrees
that this Agreement shall not in any way be construed as an admission by Company that it acted wrongfully with respect to Executive or any other person(s), or that Executive has any rights whatsoever against Company or any Released Party. Company
specifically disclaims any liability to or wrongful acts against Executive or any other person(s). 

12.    Restrictive Covenants. 
  

	 	(a)	 Non-Disclosure of Confidential Information. In view of the fact
that Executive’s work for Company has afforded Executive access to Company’s Confidential Information not readily available to the public, Executive agrees that all Confidential Information and all physical embodiments thereof are
confidential to Company, and will remain Company’s sole and exclusive property. Executive warrants and agrees that he will not reproduce, use, distribute, disclose, publish, misappropriate, or otherwise disseminate any Confidential Information
and will not take any action causing, or fail to take any action to prevent any Confidential Information to lose its character as Confidential Information through no fault, either directly or indirectly, of Executive. 

 

	 	(b)	 Non-Disclosure of Trade Secrets. In view of the fact that
Executive’s work for Company and the provision of the Transition Services affords Executive access to Company’s Trade Secrets not readily available to the public, Executive agrees that all Trade Secrets and all physical embodiments thereof
are confidential to Company and will remain Company’s sole and exclusive property. Executive warrants and agrees that he will not reproduce, use, distribute, disclose, publish,

  
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misappropriate, or otherwise disseminate any Trade Secrets and will not take any action causing, or fail to take any action to prevent, any Trade Secret to lose its character as a Trade Secret
until and unless such Trade Secrets lose their status as Trade Secrets through no fault, either directly or indirectly, of Executive. 

  

	 	(c)	 Return of Confidential Information and Trade Secrets. All Confidential Information, Trade Secrets, and
other Company records, files, memoranda, reports, lists, materials, drawings, designs, proposals, plans, sketches, documents, computer programs, disks, computer printouts, and the like (together with all copies thereof) relating to Company’s
Business, which Executive uses, prepares, or comes in contact with during the course of, or as a result of, his employment with Company or the provision of the Transition Services are the sole property of Company. Executive shall return all such
materials, including copies, to Company at any time upon request by Company and immediately upon the Retirement. 

  

	 	(d)	 Non-Competition. Through and for a period of two years after the
Retirement Date, Executive shall not, either directly or by assisting others, on Executive’s own behalf or on behalf of any other person or entity of any kind, perform or provide services that are the same as or substantially similar to the
services that Executive conducted, performed or provided on behalf of Company in his position as CEO for a Competing Business within the Restricted Area. 

  

	 	(e)	 Non-Solicitation of Customers, Vendors or Contractors. Through
and for a period of two years after the Retirement Date, Executive shall not, either directly or by assisting others, on Executive’s own behalf or on behalf of any other person or entity of any kind, attempt to influence, solicit, recruit,
encourage, persuade, or induce any customer, vendor, or contractor of Company with whom Executive had Material Contact to leave the service or terminate or lessen a business relationship with Company or for the purpose of selling any products or
services for a Competing Business. 

  

	 	(f)	 Non-Solicitation of Employees. Through and for a period of two
years after the Retirement Date, Executive shall not, either directly or by assisting others, on Executive’s own behalf or on behalf of any other person or entity or any kind, solicit or attempt to solicit Company’s employees to leave
their employment with Company, or disrupt or attempt to disrupt the relationship between Company and any of its consultants, agents, representatives, or vendors. The provisions of this paragraph shall only apply to those persons employed by Company
at the time of the solicitation or attempted solicitation and shall not restrict the hiring of any person which occurred without any recruitment or solicitation by Employee. 

 

	 	(g)	 For the purposes of this Section 12: 

 

	 	(i)	 “Competing Business” means any business which manufactures, sells, markets or distributes breads,
buns, rolls, tortillas, snack cakes or other bakery products as conducted by Company within two (2) years prior to the Retirement Date. 

  
 - 7 - 

	 	(ii)	 “Confidential Information” means all information which is known only to Executive or Company, other
employees of Company, or others in a confidential relationship with Company, and, in each case, is related to Company’s business, including, without limitation, information regarding clients, customers, pricing policies, methods of operation,
proprietary Company programs, sales products, profits, costs, markets, key personnel, formulae, product applications, technical processes, and trade secrets, as such information may exist from time to time, which Executive acquired or obtained by
virtue of work performed for Company, or which Executive may have acquired knowledge of during the performance of said work. 

  

	 	(iii)	 “Material Contact” means contact between Executive and each customer or potential customer of Company
within two years before the Retirement Date 

  

	 	(A)	 With whom Executive dealt on behalf of Company; 

 

	 	(B)	 Whose dealings with Company were coordinated or supervised by the Company; 

 

	 	(C)	 About whom Executive obtained Confidential Information in the ordinary course of business as a result of
Executive’s employment with Company; and 

  

	 	(D)	 Who receives products or services authorized by Company, the sale or provision of which results or resulted in
compensation, commissions or earnings for Executive within two years prior to the Retirement Date; 

  

	 	(iv)	 “Restricted Area” means the United States of America (collectively and individually the states of
Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri,
Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West
Virginia, Wisconsin and Wyoming, the District of Columbia, and the territories of American Samoa, Guam, the Northern Mariana Islands, Puerto Rico and the U.S. Virgin Islands); Canada (collectively and individually the provinces of Alberta, British
Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island, Quebec and Saskatchewan; and 

  
 - 8 - 

	 	(v)	 “Trade Secret” means information, without regard to form (including technical or nontechnical data),
a formula, a pattern, a compilation, a program, a device, a method, a technique, a drawing, a process, financial data, financial plans, product plans, or a list of actual or potential Customers or suppliers that is not commonly known by or available
to the public and which information (A) derives economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or
use; and (B) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy. 

  

	 	(h)	 Executive agrees to inform any potential new employer, prior to accepting employment, of the existence of the
Restrictive Covenants contained in this Section 12. 

  

	 	(i)	 Remedies for Breach of Section 12. Executive acknowledges that the covenants
specified in this Section 12 contain reasonable limitations as to time, geographic area, and scope of activities to be restricted and that such covenants do not impose a greater restraint on Executive than is necessary to protect the goodwill,
Confidential Information, Trade Secrets, customer and employee relations, and other legitimate business interests of Company. Executive also acknowledges and agrees that any violation of the restrictive covenants set forth in this Section 12
would bestow an unfair competitive advantage upon any person or entity, which might benefit from such violation, and would necessarily result in substantial and irreparable damage and loss to Company. Accordingly, in the event of a breach or a
threatened breach by Executive of Section 12 of this Agreement, Company shall be entitled to an injunction restraining Executive from such breach or threatened breach, as well as recovery of its costs and reasonable attorneys’ fees.
Nothing herein shall be construed as prohibiting Company from pursuing any other remedies available to it for such breach or threatened breach including the recovery of damages from Executive. In the event that Company should seek an injunction
hereunder, Executive waives any requirements that Company post a bond or any other security. 

  

	 	(j)	 Notice of Immunity Under the Defend Trade Secrets Act of 2016. Notwithstanding any other provision of
this Agreement, 

  

	 	(i)	 Executive will not be held criminally or civilly liable under any federal or state trade secret law for any
disclosure of a Trade Secret that: (i) is made: (A) in confidence to a federal, state, or local government official, either directly or indirectly, or to an attorney; and (B) solely for the purpose of reporting or investigating a
suspected violation of law; or (ii) is made in a complaint or other document that is filed under seal in a lawsuit or other proceeding. 

  

	 	(ii)	 If Executive files a lawsuit for retaliation by Company for reporting a suspected violation of law, Executive
may disclose a Trade Secret to Executive’s attorney and use the Trade Secret information in the court proceeding if Executive: (i) files any document containing the Trade Secret under seal; and (ii) does not disclose the Trade Secret,
except pursuant to court order. 

  
 - 9 - 

13.    Non-Disparagement. Executive agrees that he will not make,
utter or issue, or procure any person, firm, or entity to make, utter or issue, any statement in any form, including written, oral and electronic communications, which conveys negative or adverse information concerning Company, the Released Parties,
their business, their actions or their officers, directors, shareholders or employees, to any person or entity (including, without limitation, Company employees, independent contractors, investors, shareholders, lenders, bankers, press, etc.). 

14.    Agreement to Cooperate. Notwithstanding Executive’s retirement, for a period of two
(2) years after to the statute of limitation for any potential dispute, claim or litigation, Executive agrees that, to the extent required by Company at any time in the future, he will cooperate and provide information and assistance to Company
in any dispute, proceeding, arbitration, investigation or litigation involving Company about which Executive has knowledge or involvement as a result of his employment with Company, including providing whatever information he has available to
Company, its attorneys, agents or contractors, as well as meeting with Company’s officials, attorneys, agents or contractors, if requested to do so. Executive expressly agrees and understands that, at Company’s request, he shall make
himself available for meetings on reasonable terms as such meetings may be necessary to effectuate the business of Company and/or to provide for the defense or representation of Company in any dispute, proceeding, arbitration, investigation or
litigation involving Company. During any such activity, Executive will be reimbursed for reasonable and customary expenses in accordance with Company’s Travel and Expense Reimbursement policies and procedures.    If
Executive is ever contacted by any person or entity seeking information about Company or contemplating or maintaining any claim or legal action against it, or by any agent or attorney of such person, Executive agrees that he will, to the fullest
extent permitted by law, notify Company of any such request within forty-eight (48) hours of receipt, and before providing such information, provide Company ten (10) days to challenge release of the information, unless prohibited by
applicable law. In addition, Executive agrees that he will not assist or cooperate with any person or entity who is contemplating or maintaining any claim or legal action against Company in connection with any such action, unless compelled by
subpoena or otherwise required by law. 
 15.    Return of Company Property. Executive agrees, by the
Retirement Date, to return all property of Company given to Executive to facilitate Executive’s work for Company. 

16.    Consultation with Attorney. By signing below, Executive represents and warrants that he has been
offered a period of at least twenty-one (21) calendar days to consider this Agreement. Executive acknowledges that if he signs this Agreement prior to the expiration of the
21-day period, that he did so voluntarily. By signing this Agreement, Executive further acknowledges and agrees that: 
  

	 	(a)	 he has carefully read and understands the terms of this Agreement; 

  
 - 10 - 

	 	(b)	 he has signed this Agreement freely and voluntarily and without duress or coercion and with full knowledge of
its significance and consequences and of the rights relinquished, surrendered, released and discharged hereunder; 

  

	 	(c)	 the only consideration for signing this Agreement are the terms stated herein and no other promise, agreement
or representation of any kind has been made to Executive by any person or entity whatsoever to cause his to sign this Agreement; and 

  

	 	(d)	 Company advised Executive of his right to consult with an attorney before signing this Agreement.

 17.    Revocation Period. Executive may revoke this Agreement for a period of
seven (7) calendar days following the day he executes this Agreement (“Revocation Period”). Any revocation within this period must be submitted, in writing, to Steve Avera, Chief Legal Officer, and state, “I hereby revoke my
agreement to enter into the Separation Agreement.” The revocation must be personally delivered to Mr. Avera within seven (7) calendar days of Executive’s execution of this Agreement. If Executive revokes this Agreement, then this
Agreement shall terminate and be of no further force and effect. If Executive does not revoke this Agreement prior to the eighth (8) day after Executive’s signing, Executive agrees that this Agreement shall become enforceable on the eighth
(8) day after his signing (the “Effective Date”). 
 18.    Severability. Executive and
Company agree that if any provision of this Agreement is unenforceable, that provision either may be enforced to the maximum extent allowed by law, modified as necessary to make it fully enforceable, or considered severed from this Agreement. The
parties agree that any unenforceable provision does not invalidate any other provision of this Agreement, or the Agreement in its entirety, and they agree they will continue to fulfill all other obligations hereunder. If any phrase, clause or
provision in this Agreement is deemed to be unreasonable, onerous or unduly restrictive by a court of competent jurisdiction, it shall not be stricken in its entirety and held totally void and unenforceable, but shall remain effective to the maximum
extent permissible under the law. 
 19.    Governing Law. The laws of the State of Georgia shall govern
the validity and interpretation of this Agreement, without regard to conflict of laws provisions. 

20.    Section 409A. It is intended that any amounts payable under this Agreement will be exempt from or
comply with Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”), and treasury regulations relating thereto, so as not to subject Executive to the payment of any interest and tax penalty which may be imposed
under Section 409A of the Code, and this Agreement shall be interpreted and construed accordingly; provided, however, that Company and the other Released Parties shall not be responsible for any taxes, penalties, interest or other losses or
expenses incurred by Executive due to any failure to comply with Section 409A of the Code. In furtherance thereof, the terms of this Agreement, to the extent necessary, may be modified to be exempt from and so comply with Section 409A of
the Code. The Parties intend that the Retirement Date shall be the date of Executive’s “separation from service” for purposes of Section 409A of the Code. Notwithstanding anything to the contrary in this

  
 - 11 - 

 
Agreement, if at the time of Executive’s separation from service, the Company determines that Executive is a “specified employee,” within the meaning of Section 409A of the
Code, then to the extent any payment or benefit that Executive becomes entitled to under this Agreement on account of such separation from service would be considered nonqualified deferred compensation under Section 409A of the Code, such
payment or benefit shall be paid or provided at a date which is the earlier of (i) the first day of the seventh month after such separation from service and (ii) the date of Executive’s death. Each payment under this Agreement as a
result of the separation of Executive’s service shall be considered a separate payment for purposes of Section 409A of the Code. 

21.    Plain Meaning and Drafting. This Agreement shall be interpreted in accordance with the plain meaning
of its terms. Although the initial draft of this Agreement has been drafted by counsel for Company, the Parties agree that this Agreement cannot be construed in favor of or against any of the Parties to this Agreement. The Parties agree that they
have had the opportunity to consult with counsel of their choosing with respect to the terms of this Agreement. 

22.    No Representations. Executive represents and acknowledges that in executing this Agreement, Executive
does not rely and has not relied upon any representation or statement not set forth herein made by Company, by any of the Released Parties or by any of Company’s or Released Parties’ agents, representatives, members, or attorneys with
regard to the subject matter, basis, or effect of this Agreement or otherwise. 
 23.    Sole and Entire
Agreement. This Agreement sets forth the entire agreement between the parties hereto and fully supersedes any and all other prior agreements or understandings between the parties hereto pertaining to the subject matter hereof. This Agreement
shall not be modified except in writing. 
 24.    Remedies and Forum Selection. Except as permitted by
Section 12(i), any controversy or claim arising out of or relating to this Agreement, including any claimed breach of the Agreement, or any other dispute between the Parties of any nature, shall be submitted to and settled exclusively before a
single arbitrator in the forum of JAMS located in Atlanta, Georgia and conducted in accordance with the National Rules for the Resolution of Employment Disputes. Should either party file an action to enforce the terms of this Agreement, the
prevailing party in such action shall be awarded reasonable attorneys’ fees and costs incurred in bringing such action, in addition to any other remedies available in law or in equity. 

25.    Taxes. Company may withhold from any amounts payable under this Agreement all federal, state, city or
other taxes as Company is required to withhold pursuant to any applicable law, regulation or ruling. 

26.    Counterparts. This Agreement may be executed in counterparts, each of which, when taken together,
shall constitute one entire original Agreement. Facsimile and/or scanned-and-emailed signatures are acceptable as originals. 

  
 - 12 - 

 IN WITNESS WHEREOF, Allen Shiver and Flowers Foods, Inc. have executed this Agreement as of
the date written below their requisite signatures. 
 BY SIGNING THIS RELEASE, EXECUTIVE STATES THAT: HE HAS READ IT; HE UNDERSTANDS IT
AND KNOWS THAT HE IS GIVING UP IMPORTANT RIGHTS; HE AGREES TO ALL THE TERMS CONTAINED WITHIN THE AGREEMENT; HE IS AWARE OF HIS RIGHTS TO CONSULT WITH AN ATTORNEY BEFORE SIGNING IT; HE HAS CONSULTED WITH HIS ATTORNEY BEFORE SIGNING IT; HE HAS SIGNED
IT KNOWINGLY AND VOLUNTARILY. 
  

			
	By:	 	/s/ Allen Shiver
	
	Allen Shiver
	
	Date: February 15, 2019

  

			
	Flowers Foods, Inc.
		
	By:	 	/s/ R. Steve Kinsey
		
	Its:	 	Chief Financial Offer and Chief Administrative Officer
	
	Date: February 15, 2019

 EXHIBIT A 

Reaffirmation of Release of All Claims 

(To Be Executed On or After the Retirement Date) 

In exchange for, and as a condition to receipt of the payment set forth in Paragraph 4(c) of the Retirement Agreement and General Release
between Allen Shiver (“Executive”) and Flowers Foods, Inc., a Georgia corporation (“Company”), dated February 15, 2019 (the “Retirement Agreement”), Company and Executive have entered into this Reaffirmation of
Release of All Claims (the “Reaffirmation”) as of the last date set forth on the signature page hereto. 

1.    Release by Executive. 
  

	 	(a)	 Executive waives any and all claims and hereby releases and forever discharges Company and each and all of its
current and former affiliated business entities, sister corporations, predecessors, successors, affiliates, assigns, partners, insurers, guarantors, shareholders, board members, and each and all of their officers, directors, representatives,
employees, agents, attorneys and other representatives (the “Released Parties”) from any and all claims and causes-of-action, charges, complaints, liabilities,
obligations, promises, agreements, damages, actions, suits, rights, demands, losses, debts, costs and expenses of any nature whatsoever, whether known or unknown, suspected or unsuspected, disclosed or undisclosed, contingent or absolute, matured or
unmatured, whether brought individually, as a member or representative of a class, or derivatively on behalf of Company or shareholders of Company, arising prior to the Effective Date, which Executive now has or ever had against the Released Parties
(collectively the “Claims)”, including, but not limited to, any and all matters related in any way to Executive’s employment with, compensation by or retirement from Company, Executive’s ownership of Company stock, and any claims
or causes-of-action under Title VII of the Civil Rights Act of 1964, the Civil Rights Act of 1866, 42 U.S.C. § 1981, the Americans With Disabilities Act of 1990,
the Age Discrimination in Employment Act, the Older Workers Benefit Protection Act, the Civil Rights Act of 1991, the Family Medical Leave Act of 1993, the Employee Retirement Income Security Act of 1974, and any other federal, state or local
anti-discrimination or anti-retaliation laws, and any other statutory, contractual, or tort, or equitable claims related in any manner to Executive’s employment, retirement from employment with Company or his status as a shareholder of Company.

  

	 	(b)	 This Reaffirmation does not prohibit the following rights or claims: (1) claims that first arise after
Executive signs the Reaffirmation or which arise out of or in connection with the interpretation or enforcement of the Reaffirmation itself; (2) Executive’s right to file a charge or complaint with the EEOC or other federal or state
agency, or his ability to participate in any investigation or proceeding conducted by such agency, except Executive agrees and understands that he will not seek or accept any personal relief including, but not limited to, an award of

	 	
monetary damages or reinstatement to employment, in connection with such a charge or claims (provided, however, and for the avoidance of doubt, nothing herein prevents Executive from receiving
any whistleblower award); and (3) any rights or claims, whether specified above or not, that cannot be waived as a matter of law pursuant to federal, state or local statute. If it is determined that any Claim covered by this Reaffirmation
cannot be waived as a matter of law, Executive expressly agrees that this Reaffirmation will nevertheless remain valid and fully enforceable as to the remaining released Claims. 

 

	 	(c)	 By signing this Reaffirmation, Executive understands that he voluntarily and knowingly waives any and all of
his rights or claims under the federal Age Discrimination in Employment Act of 1967 (ADEA), as amended, that may have existed prior to the date he signs this Reaffirmation. However, Executive is not waiving any future rights or claims under the ADEA
or Title VII of the Civil Rights Act for actions arising after the date he signs this Reaffirmation. 

  

	 	(d)	 Executive understands that he is releasing Claims that he may not know about, and that is his knowing and
voluntary intent. Executive expressly waives all rights that he might have under any law that is intended to prevent unknown Claims from being released. Executive understands the significance of doing so. 

2.    Non-Litigation. Executive represents and warrants that he has
not made, filed or lodged any complaints, charges or lawsuits or otherwise directly or indirectly commenced any proceeding against Company and/or any Released Parties with any governmental agency, department or official; any regulatory authority,
court, or other tribunal; and/or any other dispute resolution body. 
 3.    Government Proceedings.
Nothing in this Reaffirmation (or any other agreement incorporated by reference herein) shall be construed to prevent Executive from providing truthful testimony under oath in a judicial or administrative proceeding or to prohibit or interfere with
Executive’s right to participate as a complainant or witness in any federal, state or local governmental agency investigation (including but not limited to any activities protected under the whistleblower provisions of any applicable laws or
regulations), during which communications can be made without authorization by or notification to the Company. Employee is waiving, however, his right to any monetary recovery or relief (including but not limited to reinstatement of his employment)
should the EEOC or any other agency or commission pursue any claims on his behalf; provided however, and for the avoidance of doubt, nothing herein prevents Executive from receiving any whistleblower award. Further, nothing in this Reaffirmation
prevents Executive from providing, without prior notice to the Company, information to governmental authorities regarding possible legal violations or otherwise testifying or participating in any investigation or proceeding by any governmental
authorities regarding possible legal violations. 
 4.    No Transfer of Potential Claims.
Executive represents and warrants that he has not previously assigned or transferred, or purported to assign or transfer, to any person or entity, any of the claims released by this Reaffirmation and Executive agrees to indemnify and hold
harmless the Released Parties from any clam, demand, debt, obligation, liability, cost, expense, right of action or cause of action based on, arising out of or in assignment. 

 5.    Non-Admission of
Liability. Executive acknowledges and agrees that this Reaffirmation shall not in any way be construed as an admission by Company that it acted wrongfully with respect to Executive or any other person(s), or that Executive has any rights
whatsoever against Company or any Released Party. Company specifically disclaims any liability to or wrongful acts against Executive or any other person(s). 

6.    Sufficiency of Consideration. Executive agrees and acknowledges that the payment set forth in
Section 4(c) of the Retirement Agreement, which Executive agrees and acknowledges that he is not entitled to receive absent execution of this Reaffirmation, have provided good and sufficient consideration for every promise, duty, release,
obligation, agreement and right contained in this Reaffirmation. 
 7.    Consultation with Attorney. By
signing below, Executive represents and warrants that he has had a period of at least twenty-one (21) calendar days to consider this Reaffirmation. Executive acknowledges that if he signs this
Reaffirmation prior to the expiration of the 21-day period, that he did so voluntarily. By signing this Reaffirmation, Executive further acknowledges and agrees that: 

 

	 	(a)	 he has carefully read and understands the terms of this Reaffirmation; 

 

	 	(b)	 he has signed this Reaffirmation freely and voluntarily and without duress or coercion and with full knowledge
of its significance and consequences and of the rights relinquished, surrendered, released and discharged hereunder; 

  

	 	(c)	 the only consideration for signing this Reaffirmation are the terms stated in Section 4(c) of the
Retirement Agreement and no other promise, agreement or representation of any kind has been made to Executive by any person or entity whatsoever to cause his to sign this Reaffirmation; and 

 

	 	(d)	 Company advised Executive of his right to consult with an attorney before signing this Reaffirmation.

 8.    Revocation Period. Executive may revoke this Reaffirmation for a period
of seven (7) calendar days following the day he executes this Reaffirmation (“Revocation Period”). Any revocation within this period must be submitted, in writing, to Steve Avera, Chief Legal Officer, and state, “I hereby revoke
my agreement to enter into the Reaffirmation.” The revocation must be personally delivered to Mr. Avera within seven (7) calendar days of Executive’s execution of this Reaffirmation. If Executive revokes this Reaffirmation, then
this Reaffirmation shall terminate and be of no further force and effect. If Executive does not revoke this Reaffirmation prior to the eighth (8) day after Executive’s signing, Executive agrees that this Reaffirmation shall become
enforceable on the eighth (8) day after his signing (the “Effective Date”). 

 9.    Severability. If any of the provisions of this
Reaffirmation are determined to be invalid by a court, arbitrator, or government agency of competent jurisdiction, the Parties agree that such a determination shall not affect the enforceability of the other provisions herein. 

10.    Governing Law. The laws of the State of Georgia shall govern the validity and interpretation of this
Reaffirmation, without regard to conflict of laws provisions. 
 11.    Plain Meaning and Drafting. This
Reaffirmation shall be interpreted in accordance with the plain meaning of its terms. Although the initial draft of this Reaffirmation has been drafted by counsel for Company, the Parties agree that this Reaffirmation cannot be construed in favor of
or against any of the Parties to this Reaffirmation. The Parties agree that they have had the opportunity to consult with counsel of their choosing with respect to the terms of this Reaffirmation. 

12.    No Representations. Executive represents and acknowledges that in executing this Reaffirmation,
Executive does not rely and has not relied upon any representation or statement not set forth herein made by Company, by any of the Released Parties or by any of Company’s or Released Parties’ agents, representatives, members, or attorneys
with regard to the subject matter, basis, or effect of this Reaffirmation or otherwise. 
 13.    Sole and Entire
Agreement. This Reaffirmation, along with the Retirement Agreement, sets forth the entire agreement between the parties hereto and fully supersedes any and all other prior agreements or understandings between the parties hereto pertaining to
the subject matter hereof. This Reaffirmation shall not be modified except in writing. 
 14.    Remedies and
Forum Selection. Any controversy or claim arising out of or relating to this Reaffirmation, including any claimed breach of the Reaffirmation, or any other dispute between the Parties of any nature, shall be submitted to and settled
exclusively before a single arbitrator in the forum of JAMS located in Atlanta, Georgia and conducted in accordance with the National Rules for the Resolution of Employment Disputes. Should either party file an action to enforce the terms of this
Reaffirmation, the prevailing party in such action shall be awarded reasonable attorneys’ fees and costs incurred in bringing such action, in addition to any other remedies available in law or in equity. 

15.    Counterparts. This Reaffirmation may be executed in counterparts, each of which, when taken together,
shall constitute one entire original Reaffirmation. Facsimile and/or scanned-and-emailed signatures are acceptable as originals. 

 IN WITNESS WHEREOF, Allen Shiver and Flowers Foods, Inc. have executed this Reaffirmation as
of the date written below their requisite signatures. 
 BY SIGNING THIS RELEASE, EXECUTIVE STATES THAT: HE HAS READ IT; HE UNDERSTANDS
IT AND KNOWS THAT HE IS GIVING UP IMPORTANT RIGHTS; HE AGREES TO ALL THE TERMS CONTAINED WITHIN THE REAFFIRMATION; HE IS AWARE OF HIS RIGHTS TO CONSULT WITH AN ATTORNEY BEFORE SIGNING IT; HE HAS CONSULTED WITH HIS ATTORNEY BEFORE SIGNING IT; HE HAS
SIGNED IT KNOWINGLY AND VOLUNTARILY. 
  

			
	By:	 	    

 
			
	
	Allen Shiver
	
	Date:
                                         
                       , 2019

  

			
	Flowers Foods, Inc.

 
			
		
	By:	 	    

 
			
		
	Its:	 	Chief Financial Offer and Chief Administrative Officer
	
	Date:
                                         
                       , 2019

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