Document:

EX-10.1

 Exhibit 10.1 

Execution Version 

AMENDMENT NO. 1 TO REVENUE INTEREST PURCHASE AGREEMENT 

This Amendment No. 1 (this “Amendment”) is entered into by and among Mirum Pharmaceuticals, Inc., a Delaware corporation
(the “Company”), Mulholland SA LLC, as Purchaser Agent for the Purchasers (in such capacity, the “Purchaser Agent”) and the Purchasers party to that certain Revenue Interest Purchase Agreement, dated as of
December 8, 2020 (as amended, modified, restated or supplemented from time to time, the “RIPA”), effective as of September 28, 2021 (the “First Amendment Effective Date”). 

Capitalized terms not otherwise defined in this Amendment shall have the meanings set forth in the RIPA. The Company, Purchasers and Purchaser
Agent are sometimes referred to herein individually as a “Party” and collectively as the “Parties.” 

WHEREAS, the Parties wish to amend the RIPA pursuant to Section 8.08 thereof as more fully set forth in this Amendment. 

NOW, THEREFORE, for good and valuable consideration, the sufficiency and receipt of which are hereby acknowledged, the Parties hereto
intending to be legally bound do hereby agree as follows: 
  

	 	1.	 Amendments. Subject to Section 2 of this Amendment, the Parties hereto agrees to the following
amendments to the RIPA: 

  

	 	1.1	 The following defined terms are added to Section 1.01 of the RIPA: 

““Segregated Account” has the meaning given such term in Section 5.10(c)(i).” 

““Segregated Account Control Agreement” has the meaning given such term in Section 5.10(c)(i).” 

““Specified Priority Review Voucher” means any rare pediatric disease priority review voucher issued by the FDA pursuant to
Section 529(a) of the FD&C Act to Mirum, as the sponsor of maralixibat in connection with the Regulatory Approval thereof.” 
  

	 	1.2	 Clause (e) of the definition of “Put Option Event” is hereby amended to read in its
entirety as follows: 

 “the Company breaches in any respect (i) any term, covenant or agreement in any
Transaction Document (other than Section 5.10(c) hereof or any term, covenant or agreement contained in the Segregated Account Control Agreement) which such breach, if capable of cure, is not cured within ten (10) Business Days after the
earlier of (x) receipt of written notice of such breach from the Purchaser Agent and (y) Knowledge of the Company of such breach or (ii) Section 5.10(c) hereof or any term, covenant or agreement contained in the Segregated
Account Control Agreement” 
  

	 	1.3	 Section 2.03(c)(ii) of the RIPA is hereby amended to read in its entirety as follows:

 “(ii) upon the occurrence of a Bankruptcy Event or a breach of Section 5.10(c) hereof,” 

	 	1.4	 The second to last sentence of Section 5.07(a) of the RIPA is hereby amended to read in its
entirety as follows: 

 “Notwithstanding anything to the contrary contained herein, immediately upon the occurrence
of a Bankruptcy Event or a breach of Section 5.10(c) hereof, each Purchaser shall be deemed to have automatically and simultaneously elected to terminate the Purchaser Commitments and have the Company repurchase from such Purchaser the Revenue
Interests for the Put/Call Price in cash and the Purchaser Commitments shall immediately terminate and the Put/Call Price shall be immediately due and payable without any further action or notice by any party.” 

 

	 	1.5	 Section 5.10(a)(x) of the RIPA is hereby amended to read in its entirety as follows: 

 

	 	“(x)	 Transfer any Collateral, other than 

(A)    the use of cash and cash equivalents, disposition of inventory and the disposition of obsolete, worn-out or surplus equipment, in each case in the ordinary course of business; 

(B)    the incurrence of Permitted Liens; 

(C)    the entry into Permitted Licenses; 

(D)    the use of cash and cash equivalents to make Permitted Investments; 

(E)    a Transfer to an Obligor, provided that in the case of a Transfer from an Obligor such Transfer does not
impair the Liens of the Purchaser Agent in the Collateral subject to such Transfer; 
 (F)    Transfers from any Obligor
to any Subsidiary that is not a Subsidiary Guarantor; provided that (i) the sum of all such Transfers made pursuant to this clause (F) shall not exceed $1,000,000 in the aggregate during any fiscal year and (ii) such Transfers
shall not include any Product Asset; 
 (G)    Transfers among Subsidiaries that are not Subsidiary Guarantors; 

(H)    leases or subleases of real property in the ordinary course of business; 

(I)    the sale or discount without recourse of accounts receivable arising in the ordinary course of business in
connection with the compromise or collection thereof; 
 (J)    the abandonment, cancellation, non-renewal or discontinuance of use or maintenance of immaterial Intellectual Property (or rights relating thereto) that the Company reasonably determines in good faith, and, in respect of immaterial Intellectual
Property related to any Included Product, after reasonable consultation with the Purchaser Agent, is desirable in the conduct of its business and not disadvantageous to the interests of the Purchasers, including that such abandonment, cancellation, non-renewal or discontinuance of use or maintenance could not reasonably be expected to have an adverse effect on the Revenue Interests (including, without limitation, timing, amount or duration thereof) or to have
a Material Adverse Effect; or 

 (K)    the sale of the Specified Priority Review Voucher so long as
(i) the Company has satisfied its obligations under Section 5.10(c)(i) as of the date of such sale and (ii) any net cash proceeds of such sale received by the Company or its Subsidiaries (the “SPRV Proceeds”) are wired in
immediately available cash on the date of such sale into the Segregated Account and maintained therein in accordance with Section 5.10(c)(ii) and the Segregated Account Control Agreement. 

 

	 	1.6	 A new Section 5.10(c) is hereby added to the RIPA which reads in its entirety as follows:

 “(c)    (i) Prior to the sale of the Specified Priority Review Voucher, the Company shall open
a deposit and/or securities account located at a bank reasonably acceptable to Purchaser Agent (such accounts, collectively, the “Segregated Account”), it being agreed that Silicon Valley Bank is a bank reasonably acceptable to Purchaser
Agent, which account shall be subject to a Control Agreement, in form and substance acceptable to Purchaser Agent in its sole discretion (the “Segregated Account Control Agreement”) which shall provide (A) that, after delivery of a
block notice, the account bank shall not permit the Company to withdraw any funds from the Segregated Account without the written consent of Purchaser Agent and (B) “read-only” at all times access to Purchaser Agent with regard to account
information, including balance. For the avoidance of doubt, the Borrower shall be permitted to direct the investment of any balances maintained in the account in a manner permitted by clause (ii) below at all times prior to the delivery of a
block notice; provided, further, that the Purchaser Agent shall be permitted to deliver a block notice at any time at its sole discretion. 

(ii) the Company will cause the SPRV Proceeds to be wired to the Segregated Account directly, and, to the extent the Company or any Subsidiary
receives such proceeds in another account, the Company shall within one Business Day cause such proceeds to be deposited in the Segregated Account. Without the prior written consent of the Purchaser Agent, the Company shall not permit the balance on
deposit in the Segregated Account, at any time, to be less than the lesser of (x) $100,000,000.00 and (y) the amount of the SPRV Proceeds received by the Company and its Subsidiaries. The Company shall comply with all terms of the Segregated
Account Control Agreement. Notwithstanding the foregoing or any term in this Agreement to the contrary, at all times prior to the delivery of a block notice, the Company shall be permitted to maintain the balances on deposit in the Segregated
Account in the form of cash or cash equivalents (including Investments made in accordance with the Investment Policy). 
  

	 	2.	 Conditions to Effectiveness. The effectiveness of this Amendment shall be subject to the following
conditions: 

  

	 	2.1	 The Purchaser Agent shall have received this Amendment, duly executed by the Company, the Purchaser
Agent and all of the Purchasers as required by Section 8.08 of the RIPA; 

  

	 	2.2	 Each of the representations and warranties in Article III of the RIPA and Section 4.2 of this
Amendment shall be true, accurate and complete in all material respects as of the date hereof; provided, however, that such materiality qualifier shall not be applicable to any representations and warranties that already are qualified or modified by
materiality in the text thereof; provided further that those representations and warranties expressly referring to a specific date shall be true, accurate and complete in all material respects as of such date; 

	 	2.3	 The Company has satisfied its obligations under Section 4.3 of this Amendment; and

  

	 	2.4	 No Put Option Event or breach or default under any of the Transaction Documents shall have occurred and
be continuing, immediately prior to and after giving effect to this Amendment. 

  

	 	3.	 Release of Claims 

 

	 	3.1	 The Company hereby absolutely and unconditionally releases and forever discharges the Purchaser Agent
and each Purchaser, and any and all participants, parent corporations, subsidiary corporations, affiliated corporations, insurers, indemnitors, successors and assigns thereof, together with all of the present and former directors, officers, agents,
attorneys and employees of any of the foregoing (each a “Releasee” and collectively, the “Releasees”), from any and all claims, demands or causes of action of any kind, nature or description, whether
arising in law or equity or upon contract or tort or under any state of federal law or otherwise (each, a “Claim” and collectively, the “Claims”), which the Company has had, now has, or has made claim
to have against such person for or by reason of any act, omission, matter, cause or thing whatsoever arising from the beginning of time to and including the date of this Amendment, whether such claims, demands and causes of action are matured or
unmatured or known or unknown. The Company understands, acknowledges and agrees that the release set forth above may be pleaded as a full and complete defense to any Claim and may be used as a basis for an injunction against any action, suit or
other proceeding which may be instituted, prosecuted or attempted in breach of the provisions of such release. The Company agrees that no fact, event, circumstance, evidence or transaction which could now be asserted or which may hereafter be
discovered will affect in any manner the final, absolute and unconditional nature of the release set forth above. 

  

	 	3.2	 The Company hereby absolutely, unconditionally and irrevocably covenants and agrees with and in favor of
each Releasee that it will not sue (at law, in equity, in any regulatory proceeding or otherwise) any Releasee on the basis of any Claim released, remised or discharged by the Company pursuant to Section 3.1 above. If the Company violates the
foregoing covenant, the Company, for itself and its successors and assigns, agrees to pay, in addition to such other damages as any Releasee may sustain as a result of such violation, all attorneys’ fees, costs and expenses incurred by any
Releasee as a result of such violation. 

  

	 	4.	 General. 

  

	 	4.1	 The Company hereby represents and warrants to the Purchaser Agent and the Purchasers, as of the First
Amendment Effective Date, the following: 

  

	 	4.1.1	 The Company has all necessary power and authority to enter into, execute and deliver this Amendment and
to perform all of the obligations to be performed by it under this Amendment and to consummate the transactions contemplated hereunder. This Amendment has been duly authorized, executed and delivered by the Company, and the Amendment constitutes the
valid and binding obligation of the Company, enforceable against the Company in accordance with its terms, subject, as to enforcement of remedies, to bankruptcy, insolvency, reorganization, moratorium or similar laws affecting creditors’ rights
generally or general equitable principles; 

	 	4.1.2	 The execution and delivery by the Company of the Amendment, and the performance by the Company of its
obligations hereunder, does not require any notice to, action or consent by, or in respect of, or filing with, any Governmental Authority, except for any filings with the SEC; and 

 

	 	4.1.3	 All information heretofore furnished to the Purchaser Agent or any Purchaser by or on behalf of the
Company for purposes of or in connection with this Amendment or any transaction contemplated hereby, after giving effect to all supplements thereto made prior to the Second Amendment Effective Date, is or will be, true, complete and correct in every
material respect; provided that projections and other forward looking information are based on reasonable estimates on the date as of which such information is stated or certified (it being understood that forecasts and projections are subject to
contingencies and no assurance can be given that any forecast or projection will be realized). 

  

	 	4.2	 The Company, hereby (i) acknowledges and agrees that all of its obligations under the RIPA and each
other Transaction Document and under any other document or instrument executed and delivered or furnished in connection with such Transaction Documents are reaffirmed and remain in full force and effect on a continuous basis, including, for the
avoidance of doubt, after giving effect to this Amendment, (ii) acknowledges, agrees and reaffirms that each Lien granted by it to Purchaser Agent under the Transaction Documents (including, prior to any Transfer permitted by
Section 5.10(a)(x)(K), on the Specified Priority Review Voucher) for the ratable benefit of the Purchasers is and shall remain in full force and effect after giving effect to this Amendment and (iii) agrees that the Obligations secured by
the Security Agreement and each other Transaction Document to which it is a party shall include all Obligations arising after giving effect to this Amendment. 

 

	 	4.3	 The Company shall pay to the Purchaser Agent all Reimbursable Expenses (including reasonable
attorneys’ fees and expenses) for documentation and negotiation of this Amendment, or otherwise submitted in writing for reimbursement prior to the date of this Amendment, in each case in accordance with Section 2.02(b) of the RIPA.

  

	 	4.4	 (i) The execution, delivery and effectiveness of this Amendment shall not operate as a waiver of any
rights, power or remedy of the Purchasers or the Purchaser Agent under the RIPA or any other documents executed in connection with the RIPA or constitute a waiver of any provision of the RIPA or any other document executed in connection therewith
and (ii) this Amendment shall not by implication, course of dealing or otherwise limit, modify, amend or in any way affect any of the terms, conditions, obligations, covenants or agreements in the Transaction Documents, in each case, except to
the extent limited, modified, amended or affected by this Amendment. 

  

	 	4.5	 Except as expressly modified by this Amendment, the terms and provisions of the RIPA shall remain
unchanged and in full force and effect in accordance with its terms. In the event of any inconsistencies between the provisions of this Amendment and the provisions of RIPA or any other Transaction Document, the provisions of this Amendment shall
govern and prevail. For the avoidance of doubt, this Amendment is a Transaction Document. 

	 	4.6	 This Amendment shall be governed by, and construed, interpreted and enforced in accordance with, the
laws of the state of New York, without giving effect to the principles of conflicts of law thereof. 

  

	 	4.7	 The provisions of Sections 8.02 (Notice), 8.07 (Entire Agreement), 8.08 (Amendments, No Waivers), 8.11
(Counterparts; Effectiveness), and 8.14(b) and (c) (Jurisdiction) of the RIPA are hereby incorporated by reference into this Amendment, mutatis mutandis. 

[SIGNATURE PAGE FOLLOWS] 

 IN WITNESS WHEREOF, the Parties have caused this Amendment to be duly executed by
their respective duly authorized officers as of the Effective Date. 
  

									
	Company:	 		 	MIRUM PHARMACEUTICALS, INC.
				
		 		 	By:	 	 /s/ Ian Clements

		 		 		 	Name:	 	Ian Clements
		 		 		 	Title:	 	Chief Financial Officer

							
	Purchaser Agent:	 		 	MULHOLLAND SA LLC
				
		 		 	By:	 	 /s/ David Dubinsky

		 		 	Name:	 	David Dubinsky
		 		 	Title:	 	Authorized Person
			
	Purchaser:	 		 	TPC INVESTMENTS II LP
				
		 		 	By:	 	 /s/ David Dubinsky

		 		 	Name:	 	David Dubinsky
		 		 	Title:	 	Authorized Signatory
			
		 		 	TPC INVESTMENTS SOLUTIONS LP
				
		 		 	By:	 	 /s/ David Dubinsky

		 		 	Name:	 	David Dubinsky
		 		 	Title:	 	Authorized Signatory
			
		 		 	TPC INVESTMENTS SOLUTIONS CO-INVEST LP
				
		 		 	By:	 	 /s/ David Dubinsky

		 		 	Name:	 	David Dubinsky
		 		 	Title:	 	Authorized SignatoryExhibit 10.1

 

EXECUTION
VERSION

 

AMENDED AND RESTATED

 

ASSET PURCHASE AGREEMENT

 

by and among

 

Centric
Brands LLC,

 

as Buyer

 

and

 

JOE’S
HOLDINGS LLC,

 

as Seller

 

September 23, 2021

 

     

     

    

 

TABLE OF CONTENTS

 

PAGE

 

	Article 1 Definitions	1
	 	 	 	 
	 	Section 1.01	Definitions	1
	 	Section 1.02	Construction	7
	 	 	 	 
	Article 2 Purchase And Sale	8
	 	 	 	 
	 	Section 2.01	Purchase and Sale	8
	 	Section 2.02	Assumed Liabilities	10
	 	Section 2.03	Excluded Liabilities	10
	 	Section 2.04	Excluded Assets	11
	 	Section 2.05	Assignment of Contracts and Rights	11
	 	Section 2.06	Purchase Price	12
	 	Section 2.07	[Intentionally Omitted].	12
	 	Section 2.08	Purchase Price Allocation	12
	 	Section 2.09	Good Faith Deposit.	13
	 	Section 2.10	Closing	13
	 	 	 	 
	Article 3 REPRESENTATIONS AND WARRANTIES OF SELLER	14
	 	 	 	 
	 	Section 3.01	Organization and Qualification	14
	 	Section 3.02	Corporate Authorization	14
	 	Section 3.03	Execution and Delivery; Enforceability	15
	 	Section 3.04	Consents and Approvals	15
	 	Section 3.05	No Conflicts	15
	 	Section 3.06	Litigation	15
	 	Section 3.07	Title to the Purchased Assets	16
	 	Section 3.08	Intellectual Property	16
	 	Section 3.09	Taxes	17
	 	Section 3.10	Assumed Contracts	17
	 	Section 3.11	No Other Representations or Warranties	18
	 	 	 	 
	Article 4 REPRESENTATIONS AND WARRANTIES OF BUYER	18
	 	 	 	 
	 	Section 4.01	Corporate Existence and Power	18
	 	Section 4.02	Corporate Authorization	18
	 	Section 4.03	Execution and Delivery; Enforceability	18
	 	Section 4.04	No Conflicts	18
	 	Section 4.05	Availability of Funds; Solvency	18
	 	Section 4.06	Litigation	19
	 	Section 4.07	Buyer’s Knowledge.	19
	 	Section 4.08	Brokers.	19
	 	Section 4.09	Condition of Purchased Assets; Representations	19

 

    i

     

    

 

	Article 5 COVENANTS OF SELLER	20
	 	 	 	 
	 	Section 5.01	Conduct of the Business	20
	 	Section 5.02	Access to Information	21
	 	Section 5.03	Update of Disclosure Schedules	22
	 	Section 5.04	Use of Name	22
	 	Section 5.05	Notices of Certain Events	22
	 	 	 	 
	Article 6 COVENANTS OF BUYER	23
	 	 	 	 
	 	Section 6.01	Confidentiality	23
	 	Section 6.02	Notices of Certain Events	23
	 	Section 6.03	Preservation of Books and Records	23
	 	Section 6.04	Insurance	23
	 	Section 6.05	Communication	24
	 	Section 6.06	Release	24
	 	Section 6.07	Buyer’s Knowledge	24
	 	 	 	 
	Article 7 COVENANTS OF BUYER AND SELLER	24
	 	 	 	 
	 	Section 7.01	Further Assurances	24
	 	Section 7.02	Certain Filings	25
	 	Section 7.03	Public Announcements	25
	 	Section 7.04	Tax Matters	25
	 	Section 7.05	Misallocated Assets	26
	 	Section 7.06	Pre-Closing Accounts Receivables; Payments after Closing	26
	 	Section 7.07	Bulk Transfer Laws	27
	 	Section 7.08	Bankruptcy Court Approval	27
	 	Section 7.09	Bidding Protections.	30
	 	Section 7.10	Buyer’s License	30
	 	 	 	 
	Article 8 CONDITIONS TO CLOSING	30
	 	 	 	 
	 	Section 8.01	Conditions to Obligations of Buyer and Seller	30
	 	Section 8.02	Conditions to Obligation of Buyer	31
	 	Section 8.03	Conditions to Obligation of Seller	31
	 	 	 	 
	Article 9 SURVIVAL	32
	 	 	 	 
	 	Section 9.01	Survival	32
	 	 	 	 
	Article 10 TERMINATION	32
	 	 	 	 
	 	Section 10.01	Grounds for Termination	32
	 	Section 10.02	Effect of Termination	33
	 	Section 10.03	Costs and Expenses	34

 

    ii

     

    

 

	Article 11 MISCELLANEOUS	34
	 	 	 	 
	 	Section 11.01	Notices	34
	 	Section 11.02	Amendments and Waivers	35
	 	Section 11.03	Successors and Assigns	36
	 	Section 11.04	Governing Law	36
	 	Section 11.05	Jurisdiction	36
	 	Section 11.06	WAIVER OF JURY TRIAL	37
	 	Section 11.07	Counterparts; Third Party Beneficiaries	37
	 	Section 11.08	Specific Performance	37
	 	Section 11.09	Entire Agreement	37
	 	Section 11.10	No Strict Construction	38
	 	Section 11.11	Severability	38
	 	Section 11.12	Disclosure Schedules	38

 

	EXHIBITS	 
	 	 
	Exhibit A	Form of Assignment and Assumption Agreements
	Exhibit B	Form of Bills of Sale
	Exhibit C	Form of Assignment of Trademarks
	Exhibit D	Form of Assignment of Copyrights
	Exhibit E	Form of Assignment of Domain Names
	Exhibit F	Form of Assignment of Other Intellectual Property
	Exhibit G	Milestones
	Exhibit H	Bid Procedures Order
	 	 
	SCHEDULES	 
	 	 
	Schedule 1.01(a)	Knowledge of Seller
	Schedule 2.01(a)	Trademarks
	Schedule 2.01(c)	Domain Names, Websites and Social Media Handles
	Schedule 2.01(d)	Copyrights
	Schedule 2.05(a)	Assumed Contracts and Cure Costs
	Schedule 3.04	Consents and Approvals
	Schedule 3.06	Litigation
	Schedule 3.08(g)	Certain Intellectual Property Contracts
	Schedule 5.01	Conduct of the Business

 

    iii

     

    

 

AMENDED
AND RESTATED Asset Purchase Agreement

 

THIS AMENDED AND RESTATED
ASSET PURCHASE AGREEMENT dated as of September 23, 2021 (the “Agreement”), is made and entered into by and
between Centric Brands LLC, a Delaware limited liability company (“Buyer”) and Joe’s Holdings LLC, a Delaware
limited liability company (the “Company” or “Seller”). Seller and Buyer are sometimes referred
to collectively herein as the “Parties” and individually as a “Party”. Capitalized terms used herein
and not otherwise defined herein have the meanings set forth in ‎‎‎Article 1.

 

W I T N E S E T H:

 

WHEREAS,
on August 31, 2021, the Parties entered into that certain Asset Purchase Agreement (the “Original Agreement”);

 

WHEREAS,
the Parties wish to amend and restate the Original Agreement in its entirety as set forth herein;

 

Whereas,
subject to the terms and conditions set forth in this Agreement, Seller desires to sell, assign, transfer, and convey to Buyer, and Buyer
desires to, and shall, (i) purchase and acquire from Seller, all of Seller’s right, title and interest in and to the Purchased
Assets (as defined below) and (ii) assume all of the Assumed Liabilities (as defined below); and

 

Whereas,
Seller, and certain of its affiliates (the “Debtors”) intend to seek relief under Chapter 11 of Title 11, §§
101-1330 of the United States Code (as amended, the “Bankruptcy Code”) by filing cases (the “Chapter 11 Cases”)
in the United States Bankruptcy Court for the District of Delaware (the “Bankruptcy Court”) and to seek approval of
the Bankruptcy Court to consummate the transactions contemplated by this Agreement.

 

Now,
Therefore, in consideration of the premises and the mutual promises herein made, and in consideration of the foregoing and
of the representations, warranties, covenants, agreements and conditions herein contained, the receipt and sufficiency of which are hereby
acknowledged, the Parties, intending to be legally bound hereby, agree as follows:

 

Article 1

 

Definitions

 

Section 1.01     Definitions.

 

(a)            The
following terms, as used herein, have the following meanings:

 

“Action”
means any claim, action, suit, arbitration or proceeding by or before any Governmental Authority.

 

“Affiliate”
means, with respect to any Person, another Person that, directly or indirectly through one or more intermediaries, controls, is controlled
by, or is under common control with, such Person, where “control” means the possession, directly or indirectly, of the power
to direct the management and policies of a Person whether through the ownership of voting securities, by contract or otherwise. For the
avoidance of doubt, ownership of more than fifty percent (50%) of the voting securities shall be deemed to be “control” for
purposes of this definition.

 

    1

     

    

 

“Alternative Transaction”
means any reorganization, merger, transaction, consolidation, business combination, joint venture, partnership, sale of assets, financing
(debt or equity), or restructuring or similar transaction of or by Seller involving any of the Purchased Assets; provided, however,
that an Alternative Transaction shall not include (a) after the entry of the Bid Procedures Order, a sale for the Purchased Assets
determined by the Debtors to be higher or otherwise better in accordance with the Bid Procedures (as defined in the Bid Procedures Order),
or (b) pursuit of confirmation of a Chapter 11 plan of liquidation, confirmation of which plan shall take place solely following
the Bankruptcy Court’s entry of the Sale Order, with the occurrence of any “effective date” or similar concept under
such plan subject to the occurrence of the Closing Date.

 

“Auction”
means any auction for the sale of Debtors’ assets conducted pursuant to the terms and conditions of the Bid Procedures and the Bid
Procedures Order.

 

“Backup Bidder”
has the meaning set forth in the Bid Procedures Order.

 

“Bankruptcy Rules”
means the Federal Rules of Bankruptcy Procedure.

 

“Bid Procedures”
means the bidding procedures for the solicitation and submission of bids for a sale, reorganization, or other disposition of the Debtors,
any portion of, or all or substantially all of their assets approved by the Bankruptcy Court pursuant to the Bid Procedures Order.

 

“Bid Procedures Motion”
means the motion seeking entry of the Bid Procedures Order and the Sale Order.

 

“Bid Procedures Order”
means an order of the Bankruptcy Court in the form attached hereto as Exhibit H that, among other things, approves (a) the
Bid Procedures, (b) bid protections granted to Buyer, including the Expense Reimbursement and provides that such bid protections
shall constitute allowed administrative expenses of Debtors’ estates under section 503(b) of the Bankruptcy Code, (c) the
form and manner of notice of auction(s), sale transaction(s), and hearing(s), (d) the procedures for assumption and assignment of
the Assumed Contracts, and (e) the date for auction(s), if necessary; with any material changes thereto in form and substance reasonably
acceptable to Buyer.

 

“Brand”
means the Joe’s Jeans brand.

 

“Business”
means all activities by Seller or any Affiliate of Seller associated with the ownership, licensing, and marketing of the Purchased Assets.

 

“Business Day”
means a day other than Saturday, Sunday or other day on which commercial banks in New York, New York are authorized or required by law
to close.

 

“Buyer’s License”
means the Joe’s Jeans Sportswear and Jeanswear License between Sequential Brands Group, Inc. and Centric West LLC (as successor
to GBG USA Inc.), dated as of September 1, 2015, as amended.

 

    2

     

    

 

“Causes of Action”
means any Claim, action, suit, arbitration or proceeding by or before any Governmental Authority.

 

“Claim”
means a “claim” as defined in Section 101 of the Bankruptcy Code.

 

“Closing Date”
means the date of the Closing.

 

“Code”
means the Internal Revenue Code of 1986, as amended.

 

“Confidentiality
Agreement” means the Confidentiality and Nondisclosure Agreement, dated April 29, 2021 by and between Blackstone Alternative
Credit Advisors LP and the Company.

 

“Contract”
means any contract, agreement, license, sublicense, sales order, purchase order, instrument or other commitment, that is binding on any
Person under applicable Law.

 

“COVID-19”
means SARS-CoV-2 or COVID-19, and any evolutions thereof or related or associated epidemics, pandemic or disease outbreaks.

 

“Cure Costs”
means with respect to any Assumed Contract, the Liabilities that must be paid or otherwise satisfied to cure all monetary defaults under
such Assumed Contract to the extent required by Section 365(b) of the Bankruptcy Code.

 

“Customer Information”
means all customer lists and other customer data primarily related to the Business (subject to any restrictions on the transfer of such
information arising under privacy Laws or privacy policies of the Seller or without providing notice or obtaining the consent of the applicable
customer; provided, that Buyer and Seller shall mutually agree upon a process for providing any such notices or obtaining such consents
after the date of this Agreement, to the extent applicable).

 

“Disclosure Schedules”
means the Disclosure Schedules attached hereto, as may be supplemented and amended pursuant to ‎‎Section 5.03.

 

“Encumbrance”
means any mortgage, lien, pledge, security interest, charge, easement, covenant, right of way, claim, title defect, or other survey defect.

 

“Excluded Contract”
means any Contract of Seller that is not an Assumed Contract.

 

“Expense Reimbursement”
means an amount in cash equal to the lesser of (a) $200,000 and (b) all reasonable and documented out-of-pocket third-party
expenses actually incurred by Buyer in connection with the negotiation of this Agreement and the transactions contemplated hereby.

 

“Final Order”
means a judgment or Order of the Bankruptcy Court (or any other court of competent jurisdiction) entered by the clerk of the Bankruptcy
Court (or such other court) on the docket in the Chapter 11 Cases (or the docket of such other court), which has not been modified, amended,
reversed, vacated or stayed (other than such modifications or amendments that are consented in writing to by Buyer); provided that
the possibility that a motion under Rule 60 of the Federal Rules of Civil Procedures, or any analogous rule under the Federal
Rules of Bankruptcy Procedure, may be filed relating to such Order, shall not cause an Order not to be a Final Order.

 

    3

     

    

 

“Governmental Authority”
means any (a) multinational, federal, state, municipal, local or other governmental or public department, court, tribunal, bureau,
agency or instrumentality of government, domestic or foreign, (b) any subdivision or authority of any of the foregoing or (c) any
regulatory or administrative authority.

 

“Intellectual Property”
means any and all intellectual property of every kind, whether protected or arising under the Laws of the United States or any other jurisdiction,
including all intellectual or industrial property rights in any of the following: (a) the Trademarks, Domain Names and Copyrights,
and all rights under Contracts relating to the foregoing and (b) all other intellectual property owned by Seller as of the Closing
Date that is used or held for use by Seller primarily in the conduct of the Business, including (i) any inventions (whether patentable
or not and whether reduced to practice or not), (ii) patents, (iii) patent applications, and (iv) copies of all advertising,
marketing, proof of sales, and creative and promotional material, in each case, to the extent the intellectual property described in this
definition is primarily related to the Business; provided, however, for the avoidance of doubt, that the intellectual property described
in the foregoing clause (b) shall be limited to such intellectual property that is owned by Seller as of the Closing Date (all such
intellectual property described in the foregoing clause (b), the “Other Intellectual Property”).

 

“Knowledge of Seller”
means the actual knowledge of the individuals set forth on Schedule 1.01(a) hereto.

 

“Law” means
any law, treaty, statute, statute, ordinance, code, decree, Order, rule or regulation of any Governmental Authority.

 

“Liability”
means any and all debts, liabilities, commitments and obligations of any kind, whether fixed, contingent or absolute, matured or unmatured,
liquidated or unliquidated, accrued or not accrued, asserted or not asserted, known or unknown, determined, determinable or otherwise,
whenever or however arising (including, whether arising out of any Contract or tort based on negligence or strict liability) and whether
or not the same would be required to be reflected in financial statements or disclosed in the notes thereto.

 

“Material Adverse
Effect” means any change, effect, event, circumstance, occurrence or state of facts that, individually or in the aggregate,
(a) would be reasonably likely to prevent or materially delay or materially impair the ability of Seller to consummate the transactions
contemplated by this Agreement, or (b) has had or would reasonably be expected to have a material adverse effect on the Purchased
Assets, taken as a whole, excluding, however, for purposes of clause (b) only, any change, effect, event, circumstance, occurrence
or state of facts that results from or arises out of: (i) the execution and delivery of this Agreement or the announcement thereof
or the pendency or consummation of the transactions contemplated by this Agreement and the other Transaction Documents; (ii) general
changes or developments in global or national political, economic, business, monetary, financial or capital or credit market conditions
or trends; (iii) general political, economic, business, monetary, financial or capital or credit market conditions or trends (including
interest rates); (iv) geopolitical conditions or any outbreak or escalation of hostilities, acts of terrorism or war, civil unrest,
epidemic, pandemic, disease outbreak or other health crisis or public health event (including COVID-19), regional, national or international
emergency, earthquakes, floods, hurricanes, tornadoes, wildfires, natural disasters or any other acts of God or similar force majeure
events, or any escalation or worsening of the foregoing; (v) the failure of the financial or operating performance of Seller or its
business to meet internal, Buyer or analyst or other external projections, forecasts or budgets for any period (it being understood that
the underlying cause of such failure to meet such projections and forecasts may be taken into account in determining whether a Material
Adverse Effect has occurred); (vi) any action taken or omitted to be taken after the date hereof by or at the written request of
Buyer, or in compliance with the express covenants and agreements contained in this Agreement; (vii) changes in (or proposals to
change) Laws or accounting regulations or principles; (viii) any existing event, occurrence or circumstance that relates to
Buyer’s License and of which Buyer has knowledge as of the date hereof; or (ix) the Chapter 11 Cases, including the Auction
and any announced liquidation of Seller or any of its assets; provided, that any change, effect, event, circumstance, occurrence
or state of facts described in clauses (ii), (iii), (iv) and (vii) shall be taken into account in determining whether a Material
Adverse Effect has occurred or would reasonably be expected to occur to the extent that such change, effect, event, circumstance, occurrence
or state of facts has a materially disproportionate effect on the Purchased Assets, taken as a whole, as compared to the effects on other
participants in the same industry as Seller.

 

    4

     

    

 

“Milestones”
means the milestones set forth on Exhibit G.

 

“Order”
means any award, writ, injunction, judgment, order, ruling, decision, subpoena, precept, directive, consent, approval, award, decree or
similar determination or finding entered, issued, made or rendered by any Governmental Authority.

 

“Permitted Encumbrances”
means the following Encumbrances: (a) Encumbrances for Taxes, assessments or other governmental charges or levies that are not yet
due or payable or that are being contested in good faith by appropriate Causes of Action; (b) Encumbrances that will be released
at the Closing with no Liability to Buyer or its Affiliates; (c) Encumbrances incurred by or at the written direction of Buyer at
the Closing; and (d) outbound Intellectual Property licenses, covenants not to sue and similar rights that are subject to Section 365(n) of
the Bankruptcy Code or other outbound non-exclusive licenses to Intellectual Property entered into in the ordinary course of business
that are in each case Assumed Contracts hereunder.

 

“Person”
means any individual, corporation (including any non-profit corporation), partnership, limited liability company, joint venture, unincorporated
organization, estate, trust, association, organization or other legal entity or group (as defined in Section 13(d)(3) of the
Securities Exchange Act of 1934, as amended) or Governmental Authority.

 

“Pre-Closing Tax
Period” means any taxable period ending on or before the Closing Date and, with respect to any Straddle Period, the portion
of such taxable period ending on and including the Closing Date.

 

“Sale Order”
means an Order by the Bankruptcy Court, in form and substance reasonably acceptable to Buyer and Seller, among other things, (a) approving
this Agreement, (b) authorizing the sale of the Purchased Assets to Buyer pursuant to section 363 of the Bankruptcy Code, pursuant
to the terms and conditions set forth herein, free and clear of any Encumbrances (other than Permitted Encumbrances), (c) authorizing
the assumption and assignment to Buyer of the Assumed Contracts and the Assumed Liabilities pursuant to section 365 of the Bankruptcy
Code and (d) authorizing the other transactions contemplated by this Agreement.

 

    5

     

    

 

“Successful Bidder”
has the meaning set forth in the Bid Procedures Order.

 

“Tax” means
(a) all federal, state, local or foreign income, gross receipts, franchise, estimated, alternative minimum, add-on minimum, sales,
use, transfer, real property gains, registration, value added, excise, natural resources, severance, stamp, occupation, premium, windfall
profit, environmental, customs, duties, real property, special assessment, personal property, capital stock, social security, unemployment,
disability, payroll, license, employee or other withholding tax, or any other taxes, fees, assessments or charges of any kind whatsoever
including any interest, penalties or additions to tax or additional amounts in respect of the foregoing; (b) any Liability for payment
of amounts described in clause (a), whether as a result of transferee Liability, of being a member of an affiliated, consolidated, combined
or unitary group for any period or otherwise through operation of law; and (c) any Liability for the payment of amounts described
in clauses (a) or (b) as a result of any tax sharing, tax indemnity, tax receivable or tax allocation agreement or express or
implied obligation (other than any such agreement or obligation entered into in the ordinary course of business that is not primarily
related to Taxes).

 

“Tax Return”
means any report, return, election, extension or similar document (including schedules or any related or supporting information) filed
or required to be filed with respect to Taxes with any Governmental Authority or other authority in connection with the determination,
assessment or collection of any Tax or the administration of any Laws or administrative requirements relating to any Tax, including any
information return, claim for refund, amended return or declaration of estimated Taxes.

 

“Transaction Document”
means this Agreement, Assignment Agreements, Bills of Sale, Assignment of Trademarks, Assignment of Copyrights, Assignment of Domain Names
and any other agreements, instruments or documents entered into pursuant to, or as contemplated by, this Agreement.

 

“Transfer Taxes”
means any sales, use, property transfer or gains, documentary, stamp, registration, intangible, conveyance, recording or similar Tax (including,
for certainty, goods and services tax and harmonized sales tax) and any recording costs or fees, however styled or designated, or other
amounts in the nature of transfer Taxes payable in connection with the sale or transfer of the Purchased Assets, including the filing
costs, attorneys’ fees, and processing fees associated with the transfer and recordation of the Purchased Intellectual Property.

 

    6

     

    

 

(b)            Each
of the following terms is defined in the Section set forth opposite such term:

 

	Term	Section
	Agreement 

Allocation Schedule	Preamble 

‎‎‎Section 2.08
	Assignment of Trademarks	‎‎‎Section 2.10(a)(iv)
	Assignment of Copyrights	‎‎‎Section 2.10(a)(iv)
	Assignment of Domain Names	‎‎‎Section 2.10(a)(iv)
	Assumed Contracts	‎‎‎Section 2.01(b)
	Assumed Liabilities	‎‎‎Section 2.02
	Assignment and Assumption Agreements	‎‎‎Section 2.10(a)(ii)
	Assignment of Other Intellectual Property	Section 2.10(a)(iv)
	Bankruptcy and Equity Exception	‎‎‎Section 3.03
	Bankruptcy Code	Recitals
	Bankruptcy Court	Recitals
	Bills of Sale	‎‎‎Section 2.10(a)(iii)
	Buyer	Preamble
	Cash Consideration	‎‎‎Section 2.06
	Chapter 11 Cases	Recitals
	Closing	‎‎‎Section 2.10
	Company	Preamble
	Copyrights	‎‎‎Section 2.01(d)
	Debtors	Preamble
	Domain Names	‎‎‎Section 2.01(c)
	End Date	‎‎‎Section 10.01(b)
	Excluded Liabilities	‎‎‎Section 2.03
	Excluded Records	Section 2.01(f)
	Good Faith Deposit	‎‎‎Section 2.09(a)
	Original Agreement	Recitals
	Party or Parties	Preamble
	Petition Date	‎‎‎Section 7.08(a)
	Purchased Assets Purchased Intellectual Property	‎‎‎Section 2.01 ‎‎‎Section 3.08(a)
	Purchase Price	‎‎‎Section 2.06
	Seller Straddle Period	Preamble ‎‎‎Section 7.04(a)(i)
	Surviving Post-Closing Covenants	‎‎‎Section 9.01
	Trademarks	‎‎‎Section 2.01(a)

 

Section 1.02     Construction.
In construing this Agreement, including the Exhibits and Schedules hereto, the following principles shall be followed: (a) the terms
 “herein,” “hereof,” “hereby,” “hereunder” and other similar terms refer to this Agreement
as a whole and not only to the particular Article, Section or other subdivision in which any such terms may be employed unless otherwise
specified; (b) except as otherwise set forth herein, references to Articles, Sections, Schedules and Exhibits refer to the Articles,
Sections, Schedules and Exhibits of this Agreement, which are incorporated in and made a part of this Agreement; (c) a reference
to any Person shall include such Person’s successors and assigns; (d) the word “includes” and “including”
and their syntactical variants mean “includes, but is not limited to” and “including, without limitation,” and
corresponding syntactical variant expressions; (e) a defined term has its defined meaning throughout this Agreement, regardless of
whether it appears before or after the place in this Agreement where it is defined, including in any Schedule; (f) the word “dollar”
and the symbol “$” refer to the lawful currency of the United States of America; (g) unless the context of this Agreement
clearly requires otherwise, words importing the masculine gender shall include the feminine and neutral genders and vice versa, (h) the
words “to the extent” shall mean “the degree by which” and not “if”; (i) the word “will”
will be construed to have the same meaning and effect as the word “shall,” and the words “shall,” “will,”
or “agree(s)” are mandatory, and “may” is permissive, (j) where a word is defined herein, references to the
singular will include references to the plural and vice versa, (k) all references to a day or days will be deemed to refer to a calendar
day or calendar days, as applicable, unless Business Days are expressly specified, (l) any reference to any agreement or Contract
will be a reference to such agreement or Contract, as amended, modified, supplemented or waived; (m) any reference to any particular
Code section or any Law will be interpreted to include any amendment to, revision of or successor to that section or Law regardless of
how it is numbered or classified; provided that, for the purposes of the representations and warranties set forth herein, with
respect to any violation of or non-compliance with, or alleged violation of or non-compliance, with any Code section or Law, the reference
to such Code section or Law means such Code section or Law as in effect at the time of such violation or non-compliance or alleged violation
or non-compliance; (n) references to “written” or “in writing” include in electronic form; (o) the headings
contained in this Agreement and the other Transaction Documents are for reference purposes only and shall not affect in any way the meaning
or interpretation of this Agreement and the other Transaction Documents; (p) when calculating the period of time before which, within
which or following which any act is to be done or step taken pursuant to this Agreement, the date that is the reference date in calculating
such period shall be excluded and if the last day of such period is not a Business Day, the period shall end on the next succeeding Business
Day; and (q) the word “or” shall not be exclusive.

 

    7

     

    

 

Article 2

 

Purchase
And Sale

 

Section 2.01     Purchase
and Sale. Subject to the entry of the Bid Procedures Order and the Sale Order and upon the terms and subject to the conditions of
this Agreement and the Sale Order, on the Closing Date, Seller shall sell, transfer, assign, convey and deliver, or cause to be sold,
transferred, assigned, conveyed and delivered, to Buyer, and Buyer shall purchase, acquire and accept from Seller, free and clear of all
Encumbrances (other than Permitted Encumbrances), all of Seller’s right, title and interest in the following assets, properties,
interests and rights (collectively, the “Purchased Assets”), other than, for the avoidance of doubt, the Excluded Assets,
which, notwithstanding the foregoing provisions of this Section 2.01 to the contrary, will remain, as applicable, the assets,
properties, interests and rights of Seller:

 

(a)            all
trademarks and service marks owned by Seller and all registrations, renewals and applications therefor as set forth on Schedule 2.01(a) and,
in each case, all worldwide rights, title and interest associated with the foregoing, together with the goodwill associated with any of
the foregoing, in each case, that are primarily associated with the Brand (collectively, the “Trademarks”);

 

(b)            all
Contracts set forth on Schedule 2.05(b) (as described below), under the heading “Assumed Contracts” (collectively,
the “Assumed Contracts”);

 

(c)            the
domain names, websites, and social media handles owned by Seller that are utilized in connection with the Business, including related
passwords (collectively, the “Domain Names”), as set forth on Schedule 2.01(c);

 

    8

     

    

 

(d)            all
copyrights (registered or unregistered), designs, patterns, sketches, works of authorship, creations or drawings owned by Seller and relating
to products developed, manufactured, marketed or sold by Seller primarily in connection with the Trademarks or the Business, including
the applications and registrations thereof set forth on Schedule 2.01(d) (collectively, the “Copyrights”);

 

(e)            all
Other Intellectual Property;

 

(f)            subject
to the first proviso in this Section 2.01(f), Seller’s books and records, to the extent exclusively related to the Business,
including all corporate records, executed copies of the Assumed Contracts, all technical information and data, databases, computer files,
schematics, all filings made with or records required to be kept by any Governmental Authority, all research and development reports,
all financial and accounting records, all creative, promotional or advertising materials, and any other ledgers, files, documents, correspondence
and business records relating to the foregoing; provided, however, in no event shall any books and records of any kind or
medium, communications, corporate records, minute books, emails, correspondence or any other transmission, records or materials that,
in each case, are related to the sale of the Business or the Purchased Assets by Seller, including, without limitation, the transactions
contemplated by this Agreement, the negotiation thereof and hereof and the consummation of the transactions contemplated hereby, constitute
Purchased Assets and shall instead constitute “Excluded Assets” (as defined below) (such excluded records, the “Excluded
Records”); provided, further, that Seller shall be entitled to retain a copy of such books and records described in this
Section 2.01(f) that constitute Purchased Assets for recordkeeping purposes, which such copies shall be kept confidential
by Seller, except such obligation shall not apply (x) to any information that becomes generally available to the public or (y) to
the extent disclosure of such information is required by Law or pursuant to any Order; provided, that Seller will provide Buyer with prior
written notice of any disclosure required by Law or pursuant to any Order and, where applicable and reasonably requested by Buyer and
at Buyer’s sole cost and expense, will use commercially reasonable efforts to cooperate with Buyer to obtain a protective order
or other confidential treatment or otherwise limit the scope of information that is required to be disclosed, and Seller shall only disclose
that portion of such information as Seller is legally required to disclose.

 

(g)            other
than as set forth in Section 2.01(i), all claims (including counterclaims), rights, causes of action, privileges, demands,
indemnification rights, and defense rights of Seller, in each case, to the extent related to Buyer’s ownership, licensing, and marketing
of the Purchased Assets, whether arising or related to periods before, at or following the Closing;

 

(h)            all
associated income, royalties, damages, and payments due from or payable by any third party, in each case, solely to the extent arising
(in whole or in part, but if in part, only to the extent of such part) after the Closing and exclusively related to Buyer’s ownership,
licensing, and marketing of the Purchased Assets, including under the Assumed Contracts, following the Closing;

 

    9

     

    

 

(i)            all
accounts receivable and other receivables arising under or pursuant to any Assumed Contract solely to the extent arising (in whole or
in part, but if in part, only to the extent of such part) after the Closing and exclusively related to Buyer’s ownership, licensing,
and marketing of the Purchased Assets following the Closing, it being understood and agreed that none of Seller’s right to, interest
in or entitlement to any fees, payments or any other amounts payable to Seller by Buyer in its capacity as a licensee under Buyer’s
License that relate to the provision of any license thereunder prior to the Closing and that remain unpaid as of the Closing shall be
included in Purchased Assets or be offset or credited by Buyer against any amounts payable under Buyer’s License following the Closing;
and

 

(j)            all
Customer Information.

 

Section 2.02     Assumed
Liabilities. Upon the terms and subject to the conditions of this Agreement, Buyer agrees, effective at the time of the Closing, to
assume the following Liabilities of Seller (the “Assumed Liabilities”):

 

(a)            all
Liabilities of Seller relating to or arising out of the Assumed Contracts solely to the extent arising (in whole or in part, but if in
part, only to the extent of such part) after the Closing;

 

(b)            all
Cure Costs related to the Assumed Contracts;

 

(c)            all
Liabilities relating to or arising out of the Purchased Assets solely to the extent arising (in whole or in part, but if in part, only
to the extent of such part) after the Closing; and

 

(d)            any
and all Liabilities for Transfer Taxes, if any.

 

For the avoidance of doubt, the fact that a Liability
may be excluded under one clause of this ‎‎‎Section 2.02 does not imply that it is not intended to be included
under another clause.

 

Section 2.03     Excluded
Liabilities. Notwithstanding any provision in this Agreement to the contrary, Buyer shall not assume or be liable for hereunder any
Liabilities of Seller other than the Assumed Liabilities, and Seller shall retain and be responsible for all other Liabilities of Seller
(other than the Assumed Liabilities), including the following (collectively, the “Excluded Liabilities”):

 

(a)            any
and all Liabilities for Taxes (other than Transfer Taxes) (i) of or imposed on Seller (or any member or Affiliate of Seller) or (ii) related
or attributable to (but solely to the extent related or attributable to) the Purchased Assets or the Business for any Pre-Closing Tax
Period (including any Taxes with respect to a Straddle Period allocated to Seller pursuant to ‎‎Section 7.04(a));

 

(b)            any
indebtedness for borrowed money, bank loans or facilities or any other debt instruments of Seller;

 

(c)            all
Liabilities related to any Action to the extent relating to the ownership or operation of the Purchased Assets or the Business prior to
the Closing Date;

 

    10

     

    

 

(d)            all
Liabilities under the Assumed Contracts arising prior to the Closing Date to the extent relating to the period prior to the Closing Date;

 

(e)            all
Liabilities arising under or relating to any Excluded Asset;

 

(f)            any
brokerage, commission, finders or similar fees, which is payable in connection with the transactions contemplated by this Agreement or
otherwise, pursuant to any arrangement entered into by Seller or any Affiliate thereof; and

 

(g)            all
Liabilities relating to any employee or consultant of Seller or any of its Affiliates, whether arising before, on or following the Closing
Date.

 

Section 2.04     Excluded
Assets. Notwithstanding anything contained in ‎‎‎Section 2.01 to the contrary, Seller is not selling, and
Buyer is not purchasing, any assets other than those specifically listed or described in ‎‎‎Section 2.01 (including
the Excluded Contracts and the Excluded Records, such assets that are not Purchased Assets, the “Excluded Assets”).
For the avoidance of doubt, all Intellectual Property of Seller that is not Purchased Intellectual Property is excluded from Purchased
Assets.

 

Section 2.05     Assignment
of Contracts and Rights.

 

(a)            Schedule
2.05(a) sets forth a list of all Assumed Contracts to which Seller is party and that Buyer intends to have Seller assume and
assign to Buyer on the Closing Date, together with the applicable Cure Costs, if any, for each such Assumed Contract as reasonably estimated
in good faith by Seller. At any time prior to the date that is twenty-one (21) days prior to the Closing Date, Buyer may, by written notice
to the Company, designate in writing any Contract related to the Business not designated as an Assumed Contract and, upon such designation,
such Assumed Contract will constitute a Purchased Asset and will be conveyed to Buyer under, and in accordance with the terms of, this
Agreement at Closing (and, if applicable, will cease to constitute an Excluded Asset). All Contracts of Seller which do not constitute
Assumed Contracts or which otherwise cannot be assumed and assigned to Buyer shall not be considered Purchased Assets and shall automatically
be deemed Excluded Contracts.

 

(b)            Seller
shall use its reasonable best efforts to assign, or cause to be assigned, the Assumed Contracts to Buyer so long as Buyer pays all Cure
Costs associated with the assumption and assignment of such Assumed Contracts. If Buyer does not pay all Cure Costs associated with the
assignment and assumption of an Assumed Contract, it shall become an Excluded Contract. Notwithstanding anything to the contrary herein,
Seller shall not be obligated to assume and assign any such Contract pursuant to this Section 2.05 with respect to which Buyer
fails to pay any Cure Costs or to satisfy the Bankruptcy Court as to adequate assurance of future performance.

 

(c)            Except
as to Assumed Contracts assigned pursuant to Section 365 of the Bankruptcy Code, this Agreement shall not constitute an agreement
to assign any Purchased Asset or any right thereunder if an attempted assignment, without the consent of a third party or Governmental
Authority (each, a “Transfer Consent”), would constitute a breach or in any way adversely affect the rights of Buyer
or Seller thereunder. If such Transfer Consent is not obtained or such assignment is not attainable pursuant to Section 365 of the
Bankruptcy Code, to the extent permitted and subject to any approval of the Bankruptcy Court that may be required, Seller and Buyer will
reasonably cooperate in a mutually agreeable arrangement (at Buyer’s sole cost and expense) under which Buyer would obtain the benefits
and assume the obligations thereunder in accordance with this Agreement.

 

    11

     

    

 

(d)            At
Closing, (i) Seller shall, pursuant to the Sale Order and the Assignment and Assumption Agreement, assume and assign, or cause to
be assigned, to Buyer each of the Assumed Contracts that is capable of being assumed and assigned and the consideration for which is included
in the Purchase Price, (ii) Buyer shall pay promptly all Cure Costs in connection with such assumption and assignment, and (iii) Buyer
shall assume and perform and discharge the Assumed Liabilities under the Assumed Contracts, pursuant to the Sale Order and the Assignment
and Assumption Agreement.

 

(e)            To
the extent that Buyer makes a valid designation with respect to any Contract pursuant to Section 2.05(a), the applicable exhibits
and schedules to this Agreement will be deemed to have automatically been updated (without action of any Party or Person) to reflect such
designation. If Buyer exercises its rights in clause (a) above to designate a Contract as an Assumed Contract or an Excluded Contract,
as applicable, then the Parties acknowledge and agree that there will be no reduction in, or increase to, the Purchase Price as a result
of such designation or change in designation; provided, however, that such designation may increase or decrease (as applicable)
the extent of the Assumed Liabilities, Purchased Assets and/or Excluded Contracts.

 

Section 2.06     Purchase
Price. On the terms and subject to the conditions contained herein, including the terms of Section 7.06(a), the purchase
price (the “Purchase Price”) for the Purchased Assets shall consist of (a) cash equal to $45,000,000 (the “Cash
Consideration”) and (b) the assumption of the Assumed Liabilities.

 

Section 2.07     [Intentionally
Omitted].

 

Section 2.08     Purchase
Price Allocation. No later than thirty (30) days prior to the Closing Date, Buyer shall deliver to Seller a schedule allocating the
Purchase Price (and any adjustments thereto as determined for U.S. federal income tax purposes) among the Purchased Assets and Assumed
Liabilities (the “Allocation Schedule”). The Allocation Schedule shall be prepared in accordance with Section 1060
of the Code. The Allocation Schedule shall be deemed final unless Seller notifies Buyer in writing that Seller objects to one or more
items reflected in the Allocation Schedule within fifteen (15) Business Days after delivery of the Allocation Schedule to Seller. In the
event of any such objection, Buyer and Seller shall negotiate in good faith to resolve such dispute. If Buyer and Seller reach an agreement
regarding the Allocation Schedule, the Parties shall file all Tax Returns, including Form 8594 (Asset Acquisition Statement under
Code Section 1060), in a manner consistent with the Allocation Schedule and shall not take any position inconsistent therewith upon
examination of any Tax Return, in any Tax refund claim, in any Action related to Taxes, or otherwise unless otherwise required by applicable
Law. If Buyer and Seller are unable to reach a timely resolution of any dispute regarding the Allocation Schedule, each of the Parties
shall be entitled to adopt its own position regarding the Allocation Schedule and to report the federal, state and local income and other
Tax consequences of the purchase and sale contemplated hereby in a manner consistent with its own position regarding the Allocation Schedule.

 

    12

     

    

 

Section 2.09     Good
Faith Deposit.

 

(a)            No
later than one (1) Business Day following the date of this Agreement, Buyer shall deposit (or cause to be deposited) in a trust account
maintained on behalf of Seller (and to be designated by Seller prior to the date hereof) cash in the amount of $4,500,000 (the “Good
Faith Deposit”), to be held in escrow in accordance with the terms of this Agreement and to be released as provided in Section 2.09(b).

 

(b)            If
the Closing occurs, the Good Faith Deposit (and any interest accrued thereon) shall be transferred to and retained by Seller at the Closing
as a credit against the Cash Consideration. If this Agreement is terminated in accordance with the terms hereof, the Good Faith Deposit
(together with any interest accrued thereon) shall be treated in the manner set forth in ‎‎‎Section 10.02(b).

 

Section 2.10     Closing.
The closing (the “Closing”) of the purchase and sale of the Purchased Assets and the assumption of the Assumed Liabilities
hereunder shall take place remotely by conference call and by exchange of signature pages by email or fax as soon as possible following
entry of the Sale Order, but in no event later than three (3) Business Days, after satisfaction of the conditions set forth in ‎‎‎Article 8,
or at such other time or place as Buyer and the Company may agree in writing. At the Closing:

 

(a)            Buyer
shall deliver to Seller:

 

(i)            the
Cash Consideration (less the Good Faith Deposit as set forth in ‎‎‎Section 2.09(b) and
the amounts pursuant to Section 7.06(a)) by wire transfer of immediately available funds, to the bank account(s) designated
in writing by the Company at least three days prior to the Closing Date;

 

(ii)            one
or more assignment and assumption agreements, in the form attached hereto as Exhibit A (the “Assignment and Assumption
Agreements”), duly executed by Buyer;

 

(iii)            a
Bill of Sale, in the form attached hereto as Exhibit B (the “Bill of Sale”), duly executed by Buyer;

 

(iv)            instruments
of assignment of Trademarks (the “Assignment of Trademarks”), Copyrights (the “Assignment of Copyrights”),
Domain Names (the “Assignment of Domain Names”), and Other Intellectual Property (the “Assignment of
Other Intellectual Property”) that are included in the Purchased Assets, if any, duly executed by Seller in a form appropriate
for recordation with the appropriate Governmental Authorities in the form of Exhibits C, D, E and F, respectively,
in each case duly executed by Buyer;

 

(v)            each
other Transaction Document to which Buyer is a party, duly executed by Buyer; and

 

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(vi)            such
other assignments and other good and sufficient instruments of assumption and transfer, in form satisfactory to Buyer and Seller, as Seller
may reasonably request to transfer and assign the Purchased Assets and Assumed Liabilities to Buyer.

 

(b)            Seller
shall deliver to Buyer:

 

(i)            the
Assignment and Assumption Agreements, duly executed by Seller;

 

(ii)            the
Bill of Sale, duly executed by Seller;

 

(iii)            Assignment
of Trademarks, Assignment of Copyrights and Assignment of Domain Names, in each case duly executed by Seller;

 

(iv)            each
other Transaction Document to which Seller is a party, duly executed by each applicable Seller;

 

(v)            certificate
of non-foreign status executed by Seller (or, if applicable, a direct or indirect owner of a Seller) for U.S. federal income tax purposes,
prepared in accordance with Treasury Regulation Section 1.1445-2(b) and a properly executed IRS Form W-9;

 

(vi)            a
list of all usernames, passwords and other relevant login information needed to access all Domain Names; and

 

(vii)            such
other deeds, bills of sale, assignments and other good and sufficient instruments of conveyance and assignment, in form satisfactory to
Buyer and Seller, as Buyer may reasonably request to vest in Buyer all right, title and interest in, to and under the Purchased Assets.

 

Article 3

 

REPRESENTATIONS AND WARRANTIES OF SELLER

 

Except as set forth in the
Disclosure Schedules, Seller hereby represents and warrants to Buyer as of the date of this Agreement and the Closing Date as follows:

 

Section 3.01     Organization
and Qualification. Seller has been duly organized and is validly existing and in good standing (where applicable) under the Laws of
its jurisdiction of incorporation, with the requisite power and authority to own its properties and conduct its business as currently
conducted, except for any failure to be in good standing as would not, individually or in the aggregate, have a Material Adverse Effect.

 

Section 3.02     Corporate
Authorization. Subject to entry of the Sale Order, the execution, delivery and performance by Seller of this Agreement and the consummation
of the transactions contemplated hereby have been, or prior to the Closing will be, duly authorized by all necessary corporate or other
action on the part of Seller. Subject to entry of the Sale Order, Seller has all necessary power and authority to execute and deliver
this Agreement and each agreement, certificate, document and instrument to be executed and delivered by it pursuant to this Agreement,
as applicable, and to consummate the transactions contemplated hereby and thereby and to performs its obligations hereunder and thereunder.

 

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Section 3.03     Execution
and Delivery; Enforceability. This Agreement has been duly and validly executed and delivered by Seller and, subject to the Bankruptcy
Court’s entry of the Bid Procedures Order and the Sale Order and subject to the effect of any Laws relating to bankruptcy, reorganization,
insolvency, moratorium, fraudulent conveyance or preferential transfers, or similar Laws relating to or affecting creditors’ rights
generally and subject, as to enforceability, to the effect of general principles of equity (regardless of whether such enforceability
is considered in any Causes of Action in equity or at Law) (the “Bankruptcy and Equity Exception”) will constitute
the valid and binding obligation of Seller, enforceable against Seller in accordance with its terms.

 

Section 3.04     Consents
and Approvals. No consent, approval, authorization or Order of or with any third party, or Governmental Authority having jurisdiction
over Seller or any of its properties is required for the execution and delivery by Seller of this Agreement and performance of and compliance
by Seller with all of the provisions hereof and the consummation of the transactions contemplated herein, except (a) for any Transfer
Consents, the failure of which to obtain would not, individually or in the aggregate, be material to the Business or the Purchased Assets,
taken as a whole, (b) as set forth on Schedule 3.04, (c) the entry of the Sale Order and the expiration, or waiver by
the Bankruptcy Court, of the fourteen (14) day period set forth in Rules 6004(h) and 3020(e) of the Federal Rules of
Bankruptcy Procedure, as applicable, (d) for notices, filings and consents required in connection with the Chapter 11 Cases; and
(e) for such consents, approvals, authorizations and Orders, the failure of which to provide, make or obtain, would not, individually
or in the aggregate, be material to the Business or the Purchased Assets, taken as a whole.

 

Section 3.05     No
Conflicts. The execution, delivery and performance by Seller of this Agreement and the other Transaction Documents to which it is
or will be a party and the consummation by Seller of the transactions contemplated hereby and thereby do not and will not (a) conflict
with or violate any of the organizational documents of Seller; (b) conflict with or violate any Law applicable to Seller; (c) result
in any breach of, constitute a default (or an event that, with notice or lapse of time or both, would become a default) under or require
any consent of any Person pursuant to, any note, bond, mortgage, indenture, agreement, lease, license, permit, franchise, instrument,
obligation or other contract to which Seller is a party; or (d) subject to entry of the Sale Order, require any consent or approval
of, registration or filing with, or notice to any Governmental Authority, except, in the causes of clauses (b)-(d), as would not, individually
or in the aggregate, be material to the Business or the Purchased Assets, taken as a whole, or to Seller.

 

Section 3.06     Litigation.
Except as set forth on Schedule 3.06, as of the date hereof, there are no Causes of Action to which Seller is a party pending,
or, to the Knowledge of Seller, threatened (a) to restrain or prevent the transactions contemplated by this Agreement, or (b) otherwise
affecting the Purchased Assets, except as would not be material to the Business, taken as a whole. Except as set forth on Schedule
3.06, Seller is not a party to any outstanding Order relating to the Business.

 

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Section 3.07     Title
to the Purchased Assets. Seller has good and valid title to all of the Purchased Assets, and all of the Purchased Assets are free
and clear of Encumbrances (other than Permitted Encumbrances). Upon delivery to Buyer on the Closing Date of the instruments of transfer
contemplated by ‎‎‎Section 2.10, and subject to the terms of the Sale Order, Seller will thereby transfer to Buyer,
all of Seller’s right, title and interest in and to the Purchased Assets free and clear of all Encumbrances (other than Permitted
Encumbrances).

 

Section 3.08     Intellectual
Property.

 

(a)            Seller
exclusively owns all right, title and interest in and to the Intellectual Property that constitute Purchased Assets (the “Purchased
Intellectual Property”). Seller is listed in the applicable records of the appropriate federal, state, or foreign agency or
registry as the sole owner of record for any registered Purchased Intellectual Property. The Purchased Intellectual Property constitutes
all of the Intellectual Property owned by Seller and its Affiliates that is primarily used in the Business. Other than as set forth on
Schedule 3.08(a), to the Knowledge of Seller, no third party Intellectual Property is material to the Business as currently conducted.

 

(b)            Trademarks:

 

(i)            Schedule
2.01(a) contains a complete and accurate list of all registered and applied for Trademarks, including for each the applicable
trademark or service mark, application number, filing date, trademark registration number and registration date, as applicable, owned
by Seller and its Affiliates that is primarily used in the Business.

 

(ii)            To
the Knowledge of Seller all of the registered Trademarks are subsisting and in full force and effect. All necessary maintenance and renewal
documentation and fees in connection with the registered Trademarks have been timely filed with the appropriate authorities and paid,
except as would not reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect.

 

(iii)            There
are no pending or, to the Knowledge of Seller, threatened oppositions, invalidation or cancellation proceedings or Causes of Action involving
the Trademarks.

 

(c)            Copyrights:

 

(i)            Schedule
2.01(d) contains a complete and accurate list of all registered and applied for Copyrights owned by Seller, including title,
registration number and registration date.

 

(ii)            To
the Knowledge of Seller, all of such registered Copyrights are in full force and effect.

 

(iii)            To
the Knowledge of Seller, there are no pending or, to the Knowledge of Seller, threatened oppositions, invalidation or cancellation proceedings
or Causes of Action involving the Copyrights.

 

(d)            To
the Knowledge of Seller, all registered or issued Purchased Intellectual Property is valid and enforceable, and all the filing, examination,
issuance, post-registration, maintenance, renewal, and other fees that have become due prior to the Closing Date have been paid, in each
case except as would not be material to the Business, taken as a whole.

 

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(e)            To
the Knowledge of Seller, no third party is infringing, misappropriating, or otherwise violating any Purchased Intellectual Property.

 

(f)            To
the Knowledge of Seller, neither the Intellectual Property included in the Purchased Assets, nor the conduct or operation of the Business,
infringes, misappropriates or otherwise violates any Intellectual Property rights of any third party. There is no pending dispute, including
any pending claim or, to the Knowledge of Seller, threatened claim, with respect to the Purchased Intellectual Property challenging the
ownership, use, validity or enforceability of any such Intellectual Property.

 

(g)            Schedule
3.08(g) contains a listing of all Contracts to which Seller is a party and pursuant to which any third party is granted a right
to use any Purchased Intellectual Property. Schedule 3.08(g) also contains a listing of all executory Contracts to which Seller
is a party covering the settlement of any claims related to the Purchased Intellectual Property (such as a coexistence agreement). To
the Knowledge of Seller, the Contracts listed on Schedule 3.08(g) remain valid and binding on Seller and, to the Knowledge
of Seller, the other parties thereto and/or any successor or assignees. Except in connection with the Chapter 11 Cases, there is no pending
dispute, including any claim or, to the Knowledge of Seller, threatened claim indicating that Seller or any other party thereto is in
material breach or default of any terms or conditions of such Contracts which would be reasonably likely to result in material Liability.

 

Section 3.09     Taxes.

 

(a)            Seller
has timely filed all income or other material Tax Returns required to be filed with the appropriate Governmental Authorities, and all
such Tax Returns are true, correct and complete in all material respects. All income and other material Taxes due and payable by Seller
with respect to the Business whether or not shown to be payable on such Tax Returns, have been timely paid. No claim has been made in
writing within the last three (3) taxable years by a Governmental Authority in a jurisdiction where Seller does not file Tax Returns
that Seller or the Business is or may be subject to taxation by that jurisdiction.

 

(b)            There
are no Encumbrances on any of the Purchased Assets that arose in connection with any failure (or alleged failure) of Seller to pay any
Tax, other than Encumbrances for Taxes not yet due and payable.

 

Section 3.10     Assumed
Contracts. Schedule 2.05(a) sets forth a complete list, as of the date hereof, of each Assumed Contract and the Cure Costs
with respect thereto. Except as set forth on Schedule 3.10, Seller has not assigned, delegated or otherwise transferred to
any third party any of its rights or obligations with respect to any such Contract. Each Assumed Contract is in full force and effect
and is a valid and binding obligation of Seller in accordance with its terms and conditions, in each case except as such enforceability
may be limited by the Bankruptcy and Equity Exception. Upon entry of the Sale Order and Buyer’s payment of the Cure Costs, (a) Seller
will not be in breach or default of its obligations under any Assumed Contract, (b) no condition exists that (either with or without
notice or lapse of time or both) would constitute a default by Seller under any Assumed Contract and (c) to the Knowledge of Seller,
no other party to any Assumed Contract is in breach or default thereunder. The Cure Cost amounts calculated by Seller with respect to
each of the Assumed Contract and set forth on Schedule 2.05(a) are, to the Knowledge of Seller, true and correct.

 

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Section 3.11     No
Other Representations or Warranties. Buyer acknowledges that, except for the representations and warranties expressly set forth in
this ‎‎‎Article 3, neither Seller nor any other Person or representative acting on behalf of Seller or otherwise
makes any express or implied representation or warranty with respect to Seller or with respect to any information provided by or on behalf
of Seller to Buyer.

 

Article 4

 

REPRESENTATIONS AND WARRANTIES OF BUYER

 

Buyer represents and warrants
to Seller as of the date of this Agreement as follows:

 

Section 4.01     Corporate
Existence and Power. Buyer is a limited liability company duly formed, validly existing and in good standing under the laws of the
State of Delaware and has all power and authority to carry on its business as presently conducted.

 

Section 4.02     Corporate
Authorization. The execution, delivery and performance by Buyer of this Agreement and all other Transaction Documents to which Buyer
is or will be a party and the consummation of the transactions contemplated hereby and thereby are within the corporate powers of Buyer
and have been duly authorized by all necessary corporate action on the part of Buyer.

 

Section 4.03     Execution
and Delivery; Enforceability. This Agreement and all other Transaction Documents to which Buyer is or will be a party have been duly
and validly executed and delivered by Buyer, and constitute the valid and binding obligation of Buyer, enforceable against Buyer in accordance
with its terms subject to the Bankruptcy and Equity Exception.

 

Section 4.04     No
Conflicts. The execution, delivery and performance by Buyer of this Agreement and the other Transaction Documents to which it is or
will be a party and the consummation by Buyer of the transactions contemplated hereby and thereby do not and will not (a) conflict
with or violate any of the organizational documents of Buyer; (b) conflict with or violate any Law applicable to Buyer; (c) except
as set forth on Schedule 4.04, result in any breach of, constitute a default (or an event that, with notice or lapse of time
or both, would become a default) under or require any consent of any Person pursuant to, any note, bond, mortgage, indenture, agreement,
lease, license, permit, franchise, instrument, obligation or other contract to which Buyer is a party; or (d) require any consent
or approval of, registration or filing with, or notice to any Governmental Authority, except for such consents or approvals that would
not, individually or in the aggregate, reasonably be expected to have a materially adverse effect on Buyer’s ability to consummate
the transactions contemplated by this Agreement.

 

Section 4.05     Availability
of Funds; Solvency. Buyer has and will have through the Closing unrestricted cash in immediately available funds sufficient to pay
all of the Cash Consideration and any other costs, fees and expenses which may be required to be paid by or on behalf of Buyer under this
Agreement and the other Transaction Documents. Notwithstanding anything to the contrary contained herein, Buyer acknowledges and agrees
that its obligations to consummate the transactions contemplated hereby are not contingent upon its ability to obtain any third party
financing. As of the Closing and immediately after consummating the transactions contemplated by this Agreement and the other transactions
contemplated by the Transaction Documents, Buyer and its subsidiaries (taken as a whole) will not, (a) be insolvent (either because
their financial condition is such that the sum of their debts is greater than the fair value of their assets or because the present fair
value of their assets will be less than the amount required to pay their Liability (calculated as the amount that would reasonably be
expected to become an actual and matured Liability) on their debts as they become absolute and matured); (b) have unreasonably small
capital with which to engage in their respective businesses; or (c) have incurred or plan to incur debts beyond their ability to
repay such debts as they become absolute and matured.

 

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Section 4.06     Litigation.
There are no Actions to which Buyer is a party pending, or, to the knowledge of Buyer, threatened (a) to restrain or prevent the
transactions contemplated by this Agreement or any other Transaction Documents, or (b) that would affect in any material respect
Buyer’s ability to perform its obligations under this Agreement or any other Transaction Documents or to consummate the transactions
contemplated hereby or thereby.

 

Section 4.07     Buyer’s
Knowledge. As of the date hereof, Buyer is not aware of (a) any default or breach by Seller under or related to Buyer’s
License, or (b) any infringement, misappropriation or other violation by any third party related to, or arising from, Buyer’s
License.

 

Section 4.08     Brokers.
No broker, finder or agent will have any claim against Seller for any fees or commissions in connection with the transactions contemplated
by this Agreement or any other Transaction Document based on arrangements made by or on behalf of Buyer.

 

Section 4.09     Condition
of Purchased Assets; Representations. BUYER HAS CONDUCTED ITS OWN INDEPENDENT REVIEW AND ANALYSIS OF SELLER AND THE BUSINESS, INCLUDING
THE OPERATIONS, ASSETS, LIABILITIES, RESULTS OF OPERATIONS, FINANCIAL CONDITION, SOFTWARE, TECHNOLOGY AND PROSPECTS OF SELLER AND ITS
BUSINESS, AND ACKNOWLEDGES THAT IT HAS BEEN PROVIDED ACCESS TO THE PERSONNEL, PROPERTIES, PREMISES AND RECORDS OF SELLER FOR SUCH PURPOSE.
IN ENTERING INTO THIS AGREEMENT, BUYER HAS RELIED SOLELY UPON ITS OWN INVESTIGATION AND ANALYSIS, AND SELLER’S REPRESENTATIONS AND
WARRANTIES SET FORTH IN ARTICLE 3 AND: (A) ACKNOWLEDGES THAT NEITHER SELLER NOR ANY OF ITS AFFILIATES OR REPRESENTATIVES
MAKES OR HAS MADE ANY REPRESENTATION OR WARRANTY, EITHER EXPRESS OR IMPLIED, AS TO THE ACCURACY OR COMPLETENESS OF ANY OF THE INFORMATION
PROVIDED OR MADE AVAILABLE TO BUYER OR ITS REPRESENTATIVES (INCLUDING ANY INFORMATION PROVIDED OR MADE AVAILABLE TO BUYER IN ANY “DATA
ROOM”, EXCEPT AS EXPRESSLY PROVIDED IN ARTICLE 3). EXCEPT AS SPECIFICALLY SET FORTH IN ARTICLE 3, (I) SELLER
MAKES NO REPRESENTATION OR WARRANTY, EXPRESS OR IMPLIED, AT LAW OR IN EQUITY, IN RESPECT OF OR OTHERWISE IN ANY WAY RELATING TO SELLER
OR ITS LIABILITIES OR OPERATIONS, OR ITS BUSINESS, INCLUDING WITH RESPECT TO VALUE, CONDITION (INCLUDING ENVIRONMENTAL CONDITION)
OR PERFORMANCE OR MERCHANTABILITY, NONINFRINGEMENT OR FITNESS FOR ANY PURPOSE (BOTH GENERALLY OR FOR ANY PARTICULAR PURPOSE) AND WITH
RESPECT TO FUTURE REVENUE, PROFITABILITY OR THE SUCCESS OF SELLER AND ITS BUSINESS AND (II) ANY SUCH OTHER REPRESENTATIONS OR WARRANTIES
ARE HEREBY EXPRESSLY DISCLAIMED. BUYER ACKNOWLEDGES THAT, SHOULD THE CLOSING OCCUR, BUYER SHALL ACQUIRE THE PURCHASED ASSETS, THE ASSUMED
LIABILITIES AND THE BUSINESS WITHOUT ANY WARRANTY AS TO MERCHANTABILITY OR FITNESS THEREOF FOR ANY PARTICULAR PURPOSE, IN AN “AS
IS” CONDITION AND ON A “WHERE IS” BASIS.

 

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Article 5

 

COVENANTS OF SELLER

 

Section 5.01     Conduct
of the Business.

 

(a)            Except
(t) as may be reasonably advisable to carry out any of the transactions contemplated by the Transaction Documents or as set forth
on Schedule 5.01, (u) as may be reasonably advisable to satisfy the cure requirements of any of the Assumed Contracts (in
consultation with Buyer), (v) as consented to by Buyer (which consent shall not be unreasonably withheld, conditioned or delayed),
(w) as expressly permitted pursuant to the Bid Procedures Motion, Bid Procedures Order, and Bid Procedures or this Agreement, (x) as
required or approved by the Bankruptcy Code or any Orders entered by the Bankruptcy Court in the Chapter 11 Cases, including, without
limitation, any debtor-in-possession financing order or any order permitting the use of cash collateral, (y) as otherwise necessary
to comply with applicable Law, or (z) for any actions taken in good faith as reasonably necessary to respond to COVID-19 (provided,
that prior to taking (or abstaining from taking) any action pursuant to this clause (z), Seller shall use commercially reasonable efforts
to provide reasonable advance notice to Buyer and consult in good faith with Buyer with respect to the appropriateness of such action
or inaction), from the date hereof until the Closing Date, Seller shall use commercially reasonable efforts to conduct the Business in
the ordinary course of business. In addition, except as otherwise contemplated by the immediately precedent sentence (but excluding clause
(z) thereof), without the prior written consent of Buyer (which consent shall not be unreasonably withheld, conditioned or delayed),
Seller shall not:

 

(i)            sell,
lease, license or otherwise encumber or dispose of any Purchased Assets other than pursuant to the Assumed Contracts in effect as of the
date hereof or as properly modified, amended, or extended in accordance with this Section 5.01;

 

(ii)            make
any modification, amendment, or extension to, or terminate or reject, or grant or agree to any renewal of, any Assumed Contract;

 

(iii)            sell,
transfer, assign, pledge, lease, license, covenant not to sue, or grant any other right to any Purchased Intellectual Property, including
agreeing to amend any licenses to Purchased Intellectual Property contained in any Contracts, other than pursuant to the Assumed Contracts
in effect as of the date hereof or as properly modified, amended, or extended in accordance with this Section 5.01;

 

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(iv)            cancel,
abandon, or allow to lapse or expire any Purchased Intellectual Property, other than in response to expiration following the applicable
statutory period for protection of registered Intellectual Property in the ordinary course of business, provided that Seller shall take
all commercially reasonable steps, such as payment of fees, to prevent such cancellation, abandonment or allowance to lapse or expire;

 

(v)            waive,
cancel, compromise or release any accounts receivable or other payables, or release any rights or claims of value, in each case, relating
to or arising under the Assumed Contracts that is in excess of $50,000;

 

(vi)            take
any action to waive or compromise any material Claims which are included in the Purchased Assets; or

 

(vii)            agree
or commit to do any of the foregoing.

 

Section 5.02     Access
to Information.

 

(a)            From
the date of the execution of this Agreement until the Closing Date, Seller will use commercially reasonable efforts, subject to the terms
of the Confidentiality Agreement, (i) to give, on reasonable prior written notice and during normal business hours, Buyer, its counsel,
and financial advisors, reasonable access to the offices, properties, books and records of such Seller relating (and solely to the extent
relating) to the Purchased Assets and (ii) to furnish to Buyer, its counsel, financial advisors, auditors and other authorized representatives
such financial and operating data and other information relating (and solely to the extent relating) to the Purchased Assets as such Persons
may reasonably request. Buyer agrees that any investigation undertaken pursuant to the access granted under this ‎‎‎Section 5.02‎(a) shall
be conducted in such a manner as not to unreasonably interfere with the operation of Seller’s business. Notwithstanding anything
to the contrary in this Agreement, Seller shall not be required to provide access to, or otherwise furnish, any information if Seller
determines, in its reasonable discretion, that (i) such access would be reasonably likely to jeopardize any attorney-client or other
similar privilege, (ii) such access would contravene any applicable Laws, fiduciary duty or binding agreement entered into prior
to the date of this Agreement, (iii) the information to be accessed is pertinent to any existing or potential litigation between
Seller or any of their Affiliates, on the one hand, and Buyer or any of its Affiliates, on the other hand or (iv) any information,
guidance or advice received by the Company and its Affiliates related to the transactions contemplated by this Agreement. Notwithstanding
anything in this ‎‎‎Section 5.02 to the contrary, Seller shall not be required to grant Buyer access
to its Tax Returns for any reason.

 

(b)            All
requests for access or information by or on behalf of Buyer shall be submitted to Stifel, Nicolaus & Co. or such other person(s) as
Seller may designate in writing, and none of Buyer or any of its Affiliates or representatives shall communicate with any other employees
or officers of Seller without the prior written consent of Seller. For the avoidance of doubt, and notwithstanding anything contained
herein to the contrary, Buyer shall not have access to personnel records of Seller relating to individual performance or evaluation records,
medical histories or other information related to employees of Seller.

 

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(c)            At
and following the Closing, Seller may retain copies of the books and records or any other materials included, in the Purchased Assets
to the extent Seller determines, in its sole discretion, that Seller (i) should retain them to comply with applicable Law or (ii) may
require such copies for Tax purposes.

 

Section 5.03     Update
of Disclosure Schedules. Until the Closing Date, Seller may deliver any new schedules or supplement or amend the Disclosure Schedules
with respect to any matter that, if existing, occurring or known as of the date hereof, would have been required to be set forth or described
in the Disclosure Schedules; provided, that any supplement or amendment to Schedule 2.05(a) shall be limited to actions with respect
to Assumed Contracts taken in compliance with the terms of this Agreement. Any such supplement or amendment shall be deemed to modify
the Disclosure Schedules for purposes of this Agreement (a) solely to the extent it relates to matters arising after the date of
this Agreement and (b) except to the extent that, absent such modification(s) to the Disclosure Schedules, Seller would then
be in breach of the representations, warranties, covenants or other agreements contained herein such that the condition to Closing set
forth in ‎‎Section 8.02(a) would not then be satisfied; provided, however, that if the matter being
disclosed in such supplement or amendment relates to Buyer’s License, and Buyer had knowledge of such matter as of the date of this
Agreement, such supplement or amendment shall modify the Disclosure Schedules for all purposes of this Agreement.

 

Section 5.04     Use
of Name. After the Closing, Seller shall not, and shall cause its Affiliates not to, use, authorize the use, register, or attempt
to register the name “Joe’s Jeans” or any confusingly similar variations thereof (including “Joe” or “Joe’s”)
as a Trademark, Domain Name, or any other form of Intellectual Property. Notwithstanding the foregoing, Buyer agrees and acknowledges
that this Section 5.04 shall not restrict Seller’s (or its Affiliates’) use or registration of the name “Caribbean
Joe.”

 

Section 5.05     Notices
of Certain Events. Seller shall promptly (and in any event within five (5) Business Days) notify Buyer in writing (which notice
shall include, to the extent reasonably practicable, any relevant details and information in Seller’s possession or control) of
(a) the occurrence of any change, effect, event, circumstance, occurrence or state of facts of which it is or becomes aware, which
does, or which could be reasonably be expected to, cause any condition set forth in ‎‎‎Article 8 to fail to be
satisfied or which would otherwise prevent, delay or impede the Closing, (b) any written notice or other communication from any Governmental
Authority (other than the Bankruptcy Court) related to or in connection with the transactions contemplated by this Agreement and (c) the
receipt of any notice or other communication from any Person alleging that the consent of such Person is or may be required in connection
with the transactions contemplated by this Agreement. Any required to provide notice to be provided under this Section 5.05
may be fully satisfied by providing notice to counsel to Buyer at the email address for such counsel as set forth in Section 11.01.

 

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Article 6

 

COVENANTS OF BUYER

 

Section 6.01     Confidentiality.
Buyer acknowledges and agrees that at any time prior to the Closing Date and after any termination of this Agreement, the Confidentiality
Agreement shall remain in full force and effect and Buyer and its Affiliates shall remain bound thereby during such periods.

 

Section 6.02     Notices
of Certain Events. Buyer shall promptly (and in any event within five (5) Business Days) notify Seller in writing (which notice
shall include, to the extent reasonably practicable, any relevant details and information in Buyer’s possession or control) of (a) the
occurrence of any change, effect, event, circumstance, occurrence or state of facts of which it is or becomes aware, which does, or which
could be reasonably be expected to, cause any condition set forth in ‎Article 8 to fail to be satisfied or which would
otherwise prevent, delay or impede the Closing, (b) any written notice or other communication from any Governmental Authority (other
than in or related to the Bankruptcy Court) related to or in connection with the transactions contemplated by this Agreement and (c) the
receipt of any notice or other communication from any Person alleging that the consent of such Person is or may be required in connection
with the transactions contemplated by this Agreement. Any requirement to provide notice under this ‎Section 6.02 may be
fully satisfied by provided notice to counsel to Seller at the email address for such counsel as set forth in ‎Section 11.01.

 

Section 6.03     Preservation
of Books and Records. After the Closing Date, Buyer shall provide to Seller and its Affiliates and representatives (without charge
to Seller other than the costs of copying, if any) reasonable access to, including the right to make copies of, all books and records
included in and otherwise related to the Purchased Assets, to the extent necessary to permit Seller to determine any matter relating to
their respective rights and obligations hereunder or to any period ending on or before the Closing Date (for example, for purposes of
any Tax or accounting audit or any claim or litigation matter) or otherwise related to the Excluded Assets, for periods prior to the Closing
and shall preserve such books and records until the latest of (a) such period as shall be consistent with Buyer’s records retention
policy in effect from time to time, (b) the retention period required by applicable Law, (c) the conclusion of all bankruptcy
proceedings relating to the Chapter 11 Cases, including the closing of the Chapter 11 Cases and (d) in the case of books and records
relating to Taxes, the expiration of the statute of limitations applicable to such Taxes. Such access shall include access to any information
in electronic form to the extent reasonably available. Buyer acknowledges that Seller has the right to retain originals or copies of all
of books and records included in or related to the Purchased Assets for periods prior to the Closing.

 

Section 6.04     Insurance.
From and after the Closing, the Business, the Purchased Assets, the Assumed Liabilities, and the operations and assets and Liabilities
in respect thereof, shall cease to be insured by Seller’s or its Affiliates’ insurance policies or by any of their self-insured
programs, and neither Buyer nor its Affiliates (including their respective businesses) shall have any access, right, title or interest
to or in any such insurance policies (including to all claims and rights to make claims and all rights to proceeds) to cover the business
of Seller (as acquired and operated by Buyer and its Affiliates after the Closing), the Purchased Assets, the Assumed Liabilities, or
the operations or assets or Liabilities in respect thereof. Prior to, on or after the Closing, Seller or its Affiliates may amend any
insurance policies in the manner they deem appropriate to give effect to this ‎‎‎Section 6.04. From and after
the Closing, Buyer shall be responsible for securing all insurance it considers appropriate for the Business, the Purchased Assets, the
Assumed Liabilities, and the operations and assets and Liabilities in respect thereof.

 

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Section 6.05     Communication.
On and after the date hereof and through the Closing Date, Buyer shall not (and shall not permit any of Buyer’s representatives
or Affiliates to) contact or communicate with the employees, licensees, customers, service providers and vendors of Seller without the
prior consultation with and written approval of Seller; provided, that this ‎‎‎Section 6.05 shall not prohibit
ordinary course communications, subject to ‎Section 6.01, that are unrelated to this Agreement or the transactions contemplated
hereby.

 

Section 6.06     Release.
Effective as of the Closing, Buyer, on its own behalf and on behalf of its direct and indirect Affiliates, hereby absolutely, irrevocably
and unconditionally releases and forever discharges Seller and its direct and indirect Affiliates from, and agrees not to assert any cause
of action or proceeding with respect to, any losses or Liabilities whatsoever, of any kind or nature, whether at law or in equity, which
have been or could have been asserted against Seller or its Affiliates, which Buyer or its Affiliates has or ever had, which arises out
of or in any way relates to events, circumstances or actions occurring, existing or taken prior to or as of the Closing Date in respect
of Buyer’s License; provided, that the foregoing release shall not cover any losses or Liabilities arising out of or related
to this Agreement or the Transaction Documents.

 

Section 6.07     Buyer’s
Knowledge. Notwithstanding anything herein to the contrary, Buyer acknowledges and agrees that, in the event that Buyer has entered
into this Agreement with any knowledge by Buyer or any Affiliate of Buyer of any breach by Seller of any representation, warranty or covenant
in this Agreement relating to Buyer’s License, Buyer shall not have any claim or recourse against Seller or any of its Affiliates
with respect to such breach under this Agreement, including under ‎Article 8 and ‎Article 10.

 

Article 7

 

COVENANTS OF BUYER AND SELLER

 

Section 7.01     Further
Assurances.

 

(a)            At
and after the Closing, and without further consideration therefor, Seller and Buyer shall execute and deliver such further instruments
and certificates (including deeds, bills of sale, instruments of conveyance, powers of attorney, assignments, assumptions and assurances)
and use commercially reasonable efforts to take, or cause to be taken, all actions, and do or cause to be done all things as may be reasonably
necessary, to effectuate the purposes and intent of and consummate the transactions contemplated by this Agreement and the other Transaction
Documents. Without limiting the foregoing, as reasonably requested by Buyer and at Buyer’s sole cost and expense, Seller shall use
commercially reasonable efforts to take all actions and execute all required paperwork as reasonably required to assign, transfer, and
convey all Purchased Assets, including, but not limited to, all Purchased Intellectual Property, to Buyer as of the Closing. Subject to
Section 2.05(c), to the extent that any Purchased Intellectual Property has not been assigned, transferred or otherwise conveyed
to Buyer as of the Closing, at Buyer’s sole cost and expense, Seller shall use its commercially reasonable efforts to execute and
deliver such instruments and take such action as Seller and Buyer mutually reasonably determine is necessary to transfer, convey, and
assign such assets to Buyer and to confirm Buyer’s title to or interest in the Purchased Intellectual Property, to confirm Buyer’s
ownership over the Purchased Intellectual Property, and put Buyer in actual possession and control thereof and to assist Buyer in exercising
all rights with respect thereto.

 

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(b)            The
Parties agree to (and shall cause each of their respective Affiliates to) provide each other with such information and assistance as is
reasonably necessary for the preparation of any Tax Returns or for the defense of any Tax claim or assessment, whether in connection with
an audit or otherwise, including the furnishing or making available on a timely basis of records, personnel (as reasonably required),
books of account, or other necessary materials.

 

Section 7.02     Certain
Filings. Seller and Buyer shall use their commercially reasonable efforts to take, or cause to be taken, all actions and to do, or
cause to be done, all things necessary under applicable Law to consummate and make effective the transactions contemplated by this Agreement,
including furnishing all information required by applicable Law in connection with approvals of or filings with any Governmental Authority,
and filing, or causing to be filed, as promptly as practicable, any required notification and report forms under other applicable competition
Laws with the applicable Governmental Authority.

 

Section 7.03     Public
Announcements. On and after the date hereof and through the Closing Date, the Parties shall consult with each other before issuing
any press release or otherwise making any public statements with respect to this Agreement or the transactions contemplated hereby, and
neither Party shall issue any press release or make any public statement prior to obtaining, with respect to Seller, Buyer’s, and
with respect to Buyer, Seller’s, prior written consent (which consent, in each case, shall not be unreasonably withheld, conditioned
or delayed); provided, however, that that no such prior consultation or consent shall be required for disclosure by either
Party (a) to its current, former or prospective lenders and their respective representatives, provided that the recipient
of such information is subject to a customary confidentiality obligation, (b) in earnings releases or earnings calls or as otherwise
advised by accountants, or (c) as required by applicable Law or applicable securities exchange rules.

 

Section 7.04     Tax
Matters.

 

(a)            Allocation
of Straddle Period Taxes.

 

(i)            For
purposes of this Agreement, in order to apportion appropriately any Taxes relating to a taxable period beginning before and ending after
the day immediately prior to the Closing Date (a “Straddle Period”), the amount of Taxes that are allocable to the
portion of the Straddle Period ending on and including the day immediately prior to the Closing Date shall be:

 

(A)            in
the case of Taxes imposed on a periodic basis with respect to the business or assets of a Seller (such as ad valorem and property Taxes)
and exemptions, allowances or deductions that are calculated on an annual basis, such as depreciation, the amount of such Taxes, exemptions,
allowances or deductions for the entire Straddle Period multiplied by a fraction, the numerator of which is the number of calendar days
in the portion of the Straddle Period ending on and including the Closing Date, and the denominator of which is the number of calendar
days in the entire Straddle Period (provided that any Tax exemption or allowance with respect to an annual period shall be pro-rated
on an equal daily basis between the pre-Closing Tax period and the remainder of the Straddle Period); and

 

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(B)            in
the case of all other Taxes, determined on a “closing of the books basis” as if the taxable period ended on the Closing Date.

 

(b)            Tax
Cooperation. The Parties shall furnish or cause to be furnished to each other, upon request, and at the sole cost of the requesting
Party, as promptly as practicable, such information and assistance relating to the Purchased Assets as is reasonably necessary for the
filing of Tax Returns and the preparation for, or the prosecution or defense of, any audit, claim, demand, proposed adjustment or deficiency
relating to Taxes, and any other matter or proceeding relating to Taxes.

 

(c)            Transfer
Taxes. To the extent Seller is required by applicable Law to pay Transfer Taxes, Buyer shall reimburse Seller the amount of such Transfer
Taxes at least five Business Days prior to the applicable due date for such Transfer Taxes, and Seller shall provide timely payment thereof
(if any payment is due) to the applicable Governmental Authority and promptly provide a copy of such Tax Return to Buyer. Further, each
Party hereto agrees to timely sign and deliver (or to cause to be timely signed and delivered) such certificates or forms as may be necessary
or appropriate and otherwise to cooperate to establish any available exemption from (or otherwise reduce) such Transfer Taxes. Closing.
The Parties hereto shall cooperate in good faith to establish any available exemption from (or reduction of) any Transfer Taxes.

 

Section 7.05     Misallocated
Assets. If, following the Closing, Buyer or its Affiliates own or hold any Excluded Asset, Buyer shall transfer, or shall cause its
Affiliate to transfer, at no cost to Seller, such Excluded Asset as soon as practicable to Seller. If, following the Closing, Seller or
any of its Affiliates owns any Purchased Asset, Seller shall transfer, or shall cause their respective Affiliates to transfer, such Purchased
Asset as soon as practicable to Buyer or an Affiliate designated by Buyer.

 

Section 7.06     Pre-Closing
Accounts Receivables; Payments after Closing.

 

(a)            The
Parties hereby acknowledge and agree that, during the period commencing on the date hereof and ending on the day immediately prior to
the Closing Date, in the event that Seller receives any payment from a third party (other than Buyer or any of its Affiliates) that constitutes
an account receivable or other receivable of the Business (each, a “Pre-Closing A/R Payment”), such Pre-Closing A/R
Payment will be credited to Buyer’s account (and shall reduce the Cash Consideration payable by Buyer at the Closing on a dollar
for dollar basis), until the aggregate amount of the Pre-Closing A/R Payments is equal to $268,598 (the “Pre-Closing A/R Threshold”).
At the Closing, solely to the extent that the aggregate amount of the Pre-Closing A/R Payments is less than the Pre-Closing A/R Threshold
(such shortfall amount, the “A/R Shortfall Amount”), the Parties hereby agree that the Purchase Price shall be reduced
by the A/R Shortfall Amount.

 

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(b)            In
the event that Seller receives any payment from a third party (other than Buyer or any of its Affiliates) after the Closing Date pursuant
to any of the Assumed Contracts (or with respect to the operation by Buyer of the Business or any Purchased Asset after the Closing) and
to the extent such payment is not made in connection with an Excluded Asset or an Excluded Liability, Seller shall forward such payment,
as promptly as practicable but in any event within thirty (30) days after such receipt, to Buyer (or other entity nominated by Buyer in
writing to Seller) and notify such third party to remit all future payments (in each case, to the extent such payment is in respect of
any post-Closing period with respect to the Business and is not in respect of an Excluded Asset or an Excluded Liability) pursuant to
the Assumed Contracts to Buyer (or such other entity). Notwithstanding anything to the contrary in this Agreement, in the event that Buyer
or any of its Affiliates receives any payment from a third party after the Closing on account of, or in connection with, any Excluded
Asset (which includes, for the avoidance of doubt, any accounts receivables and other receivables of the Business with respect to any
pre-Closing period), Buyer shall forward such payment, as promptly as practicable but in any event within thirty (30) days after such
receipt, to the Company (or other entity nominated by the Company in writing to Buyer) and notify such third party to remit all future
payments on account of or in connection with the Excluded Assets to the Company (or such other entity as the Company may designate).

 

(c)            For
the avoidance of doubt, following the Closing, any fees, payments or other amounts payable to the Seller by the Buyer in its capacity
as licensee under Buyer’s License that relate to the provision of any license thereunder prior to the Closing and that remain unpaid
as of the Closing shall be paid by Buyer to the Seller as promptly as practicable.

 

Section 7.07     Bulk
Transfer Laws. The Parties intend that pursuant to section 363(f) of the Bankruptcy Code, the transfer of the Purchased Assets
shall be free and clear of any security interests in the Purchased Assets, including any liens or claims arising out of the bulk transfer
Laws, and the Parties shall take such steps as may be necessary or appropriate to so provide in the Sale Order. In furtherance of the
foregoing, each Party hereby waives compliance by the other Parties with the “bulk sales,” “bulk transfers” or
similar Laws and all other similar Laws in all applicable jurisdictions in respect of the transactions contemplated by this Agreement.

 

Section 7.08     Bankruptcy
Court Approval.

 

(a)            The
Debtors shall file the Bid Procedures Motion with the Bankruptcy Court no later than two (2) Business Days after the commencement
of the Chapter 11 Cases (the “Petition Date”).

 

(b)            The
Parties shall use their respective commercially reasonable efforts to have (i) the Bankruptcy Court enter the Bid Procedures Order
as promptly as practicable after the filing of the Bid Procedures Motion and (ii) the Bankruptcy Court enter the Sale Order as promptly
as practicable after the completion of the Auction but, in any event, in each case in compliance with the Milestones. Debtors and Buyer
shall cooperate in good faith to obtain the Bankruptcy Court’s entry of the Bid Procedures Order, the Sale Order, and any other
Order reasonably necessary in connection with the transactions contemplated by this Agreement, including furnishing affidavits, nonconfidential
financial information, or other documents or information for filing with the Bankruptcy Court and making such advisors of Debtors and
Buyer and their respective Affiliates available to testify before the Bankruptcy Court for the purposes of, among other things, providing
adequate assurances of performance by Buyer as required under Section 365 of the Bankruptcy Code, and demonstrating that Buyer is
a “good faith” purchaser under Section 363(m) of the Bankruptcy Code. Buyer agrees that it will promptly take such
actions as are reasonably requested by Seller to assist in obtaining entry of the Bid Procedures Order, the Sale Order, and any other
Order reasonably necessary, consistent with the above.

 

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(c)            The
Debtors shall give notice under the Bankruptcy Code and the Bankruptcy Rules of the request for the relief specified in the Bid Procedures
and Sale Motion to all Persons entitled to such notice, including all Persons that have asserted Encumbrances on the Purchased Assets
and all non-debtor parties to the Assumed Contracts, and other appropriate notice as required by the Bankruptcy Rules and the local
rules of the Bankruptcy Court, including such additional notice as the Bankruptcy Court shall direct or as Buyer may reasonably request,
and provide appropriate opportunity for hearing, to all parties entitled thereto, of all motions, orders, hearings or other proceedings
in the Bankruptcy Court relating to this Agreement or the transactions contemplated hereby. Debtors shall be responsible for making all
appropriate filings relating to this Agreement with the Bankruptcy Court, and shall use commercially reasonable efforts to submit such
filings to Buyer no less than two Business Days prior to their filing with the Bankruptcy Court for Buyer’s prior review and comment,
which comments the Debtors shall consider and attempt to incorporate in good faith, in consultation with Buyer.

 

(d)            In
the event the entry of the Bid Procedures Order, the Sale Order or any other Orders of the Bankruptcy Court relating to this Agreement
or the transactions contemplated hereby shall be appealed by any Person (or if any petition for certiorari or motion for reconsideration,
amendment, clarification, modification, vacation, stay, rehearing or reargument shall be filed with respect to the Bid Procedures Order,
the Sale Order or other such Order), Debtors shall use commercially reasonable efforts to defend such appeal.

 

(e)            The
Debtors and Buyer acknowledge that this Agreement and the transactions contemplated hereby are subject to (i) entry of, as applicable,
the Bid Procedures Order and the Sale Order and (ii) the consideration by the Debtors and Seller of higher or better competing bids
(whether through any and all types of consideration, including, without limitation, cash, assumed liabilities or credit bid) in respect
of a sale, reorganization, or other disposition of the Debtors or Seller, the Business or the Purchased Assets. In the event of any discrepancy
between this Agreement and the Bid Procedures Order and the Sale Order, the Bid Procedures Order and the Sale Order shall govern; provided,
however, that nothing in this Section ‎‎‎7.08(e) shall limit the rights of Buyer hereunder
in the event that any Bid Procedures Order or any Sale Order does not comply with the terms of this Agreement.

 

(f)            During
the period commencing on the date hereof and ending on the earlier of (i) the date of entry of the Bid Procedures Order or (ii) the
date this Agreement is terminated as provided in Article 10, Seller will not, nor will it permit any of its Affiliates or
anyone acting on behalf of any of them to, solicit, negotiate or enter into any discussions or negotiations with any Person (other than
Buyer or its representatives) in connection with any Alternative Transaction; provided that Seller shall be permitted to furnish
or cause to be furnished to any Person any information concerning the Purchased Assets or the Business. Seller shall, immediately upon
the execution of this Agreement, cease any and all ongoing discussions with any other potential purchaser of all or any portion of the
Purchased Assets and/or the Business and shall cause its representatives and Affiliates and their respective representatives to do the
same. Notwithstanding anything to the contrary herein, from the date of entry of the Bid Procedures Order and until the transactions contemplated
hereby are consummated, Buyer agrees and acknowledges that Seller, Debtors and their Affiliates, including through their representatives,
are and may continue soliciting and/or responding to inquiries, proposals or offers from third parties in connection with any Alternative
Transaction, including, without limitation, inquiries, proposals or offers related to the Purchased Assets, and may facilitate (and perform
any and all other acts related thereto), including, without limitation, furnishing any information (subject to entering into a customary
confidentiality agreement) with respect to, any effort or attempt by any Person to seek to do any of the foregoing in connection with
an Alternative Transaction. Seller shall promptly notify Buyer of receipt by Debtors or any of their representatives of any such inquiries,
proposals or offers; provided that, as to any inquiries, proposals or offers received prior to entry of the Bid Procedures Order,
Seller shall provide Buyer with a copy of any such inquiries, proposals or offers within two (2) Business Days of receipt by the
Debtors or their representatives.

 

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(g)            The
Sale Order shall, among other things, (i) approve, pursuant to sections 105, 363, and 365 of the Bankruptcy Code, (A) the execution,
delivery and performance by Seller of this Agreement, (B) the sale of the Purchased Assets to Buyer on the terms set forth herein
and free and clear of all Encumbrances (other than Encumbrances included in the Assumed Liabilities and Permitted Encumbrances), and (C) the
performance by Debtors of their respective obligations under this Agreement; (ii) authorize and empower Seller to assume and assign
to Buyer the Assumed Contracts; (iii) find that Buyer is a “good faith” buyer within the meaning of section 363(m) of
the Bankruptcy Code, find that Buyer is not a successor to any Seller, and grant Buyer the protections of section 363(m) of the Bankruptcy
Code; (iv) find that Buyer shall have no Liability or responsibility for any Liability or other obligation of Seller arising under
or related to the Purchased Assets other than as expressly set forth in this Agreement, including successor or vicarious Liabilities of
any kind or character, including any theory of antitrust, successor, or transferee Liability, labor law, de facto merger, or substantial
continuity; (v) find that Buyer has provided adequate assurance (as that term is used in section 365 of the Bankruptcy Code) of future
performance in connection with the assumption of the Assumed Contracts; and (vi) find that Buyer shall have no Liability for any
Excluded Liability.

 

(h)            Debtors
shall comply with the Milestones.

 

(i)            If
an Auction is conducted, and Buyer is not the Successful Bidder at the Auction but is the next highest bidder after the Successful Bidder
at the Auction, Buyer shall serve as a Backup Bidder and keep its bid to consummate the transactions contemplated by this Agreement on
the terms and conditions set forth in this Agreement (as the same may be improved upon in the Auction) open and irrevocable, notwithstanding
any right of Buyer to otherwise terminate this Agreement pursuant to ‎Article 10 hereof, until the earlier of (i) the
Backup Bid Expiration Date (as defined in the Bid Procedures) or (ii) the first Business Day after the closing of a transaction with
a Successful Bidder for the Purchased Assets that is not Buyer; provided, however, that if prior to the Backup Bid Expiration
Date, a Successful Bidder for the Purchased Assets that is not Buyer fails to consummate its transaction as a result of a breach or failure
to perform on the part of such Successful Bidder, or because a condition in such Successful Bidder’s purchase agreement cannot otherwise
be met, and the purchase agreement with such Successful Bidder is terminated, Buyer (as the Backup Bidder) will be deemed to have the
new prevailing bid, and Seller will be authorized, without further order of the Bankruptcy Court, to, and Buyer (as the Backup Bidder)
shall, subject to the terms and conditions of this Agreement, consummate the transactions contemplated by this Agreement by the later
of (x) ten (10) days of becoming the Successful Bidder and (ii) the Backup Bid Expiration Date, on the terms and conditions
set forth in this Agreement (as the same may be improved upon in the Auction).

 

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Section 7.09     Bidding
Protections.

 

(a)            If
this Agreement is terminated by Buyer or Seller pursuant to (i) ‎‎‎Section 10.01(c), (ii) ‎‎Section 10.01(e),
(iii) ‎‎‎Section 10.01(i), (iv) Section 10.01(j) or (v) ‎‎‎Section 10.01(k),
then, in each case, Seller shall (or shall cause the Debtors to), without the requirement of any notice or demand by Buyer, pay to Buyer
the Expense Reimbursement, such payment to be made upon the earlier of (x) the consummation of an Alternative Transaction, (y) the
consummation of a sale to the “Successful Bidder” or “Next Highest Bidder” at the Auction or (z) the date
that is forty-five (45) days following such termination by wire transfer(s) in immediately available funds to one or more bank accounts
of Buyer (or any of its Affiliates) designated in writing by Buyer to Seller.

 

(b)            The
Parties acknowledge and agree that (i) the Parties have expressly negotiated the provisions of this Section 7.09 and
the payment of the Expense Reimbursement is an integral part of this Agreement, (ii) in the absence of Seller’s obligations
to make these payments, Buyer would not have entered into this Agreement, and (iii) subject to approval by the Bankruptcy Court,
the Expense Reimbursement shall constitute allowed superpriority Administrative Expense Claims pursuant to sections 105(a), 503(b), and
507(a)(2) of the Bankruptcy Code with priority over all other administrative expenses of the kind specified in section 503(b) of
the Bankruptcy Code. Seller shall seek the approval of the Expense Reimbursement as set forth in this Section 7.09 and this
Agreement in the Bid Procedures Order. Notwithstanding the foregoing, nothing set forth herein shall limit or restrict Buyer’s rights
to pursue a grant of specific performance pursuant to ‎‎‎Section 11.08 prior to any termination
of this Agreement by Buyer.

 

Section 7.10     Buyer’s
License. The Parties hereby acknowledge and agree that notwithstanding any provision of Buyer’s License to the contrary, Buyer’s
License will continue in full force and effect as of the commencement of the Chapter 11 Cases, be an Assumed Contract hereunder and shall
be assigned to Buyer as an Assumed Contract hereunder upon the Closing, subject to the terms and conditions of this Agreement; provided,
that to the extent this Agreement is terminated in accordance with Article 10 hereof, the Parties’ rights with respect
to the impact of the commencement of the Chapter 11 Cases on Buyer’s License as of the date of termination of this Agreement are
reserved, and nothing in this Agreement shall be considered a waiver of any rights, claims, arguments and defenses with respect thereto.

 

Article 8

 

CONDITIONS TO CLOSING

 

Section 8.01     Conditions
to Obligations of Buyer and Seller. The obligations of each of Buyer and Seller to consummate the Closing are subject to the satisfaction
or valid waiver at or prior to the Closing of the following conditions:

 

(a)            no
provision of any applicable Law and no judgment, injunction or Order shall then be in effect prohibiting or making illegal the consummation
of the Closing;

 

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(b)            the
Bankruptcy Court shall have entered the Bid Procedures Order and the Bid Procedures Order shall be a Final Order; and

 

(c)            the
Bankruptcy Court shall have entered the Sale Order in form and substance reasonably acceptable to Buyer and Seller and the Sale Order
shall be a Final Order.

 

Section 8.02     Conditions
to Obligation of Buyer. The obligation of Buyer to consummate the Closing is subject to the satisfaction (or valid waiver) at or prior
to the Closing of the following further conditions:

 

(a)            (i) each
of the representations and warranties of Seller contained in ‎‎Section 3.01, ‎‎Section 3.02, ‎‎Section 3.03,
and ‎‎Section 3.07 shall be true and correct in all respects (except for any failure to be so true and correct that
is de minimis in nature) on and as of the date hereof and on and as of the Closing Date with the same effect as though such representations
and warranties had been made on and as of the Closing Date (provided that representations and warranties which speak to a specified
date shall speak only as of such date) and (ii) each other representation and warranty of Seller contained in ‎‎Article 3
shall be true and correct on and as of the date hereof and as of Closing Date with the same effect as though such representations and
warranties had been made on and as of the Closing Date (provided that representations and warranties which speak to a specified date shall
speak only as of such date) except where the failure to be so true and correct (without giving effect to any limitation or qualification
as to “materiality” (including the word “material”) or “Material Adverse Effect” or other similar
term set forth therein) would not, individually or in the aggregate, have a Material Adverse Effect and Buyer shall have received a certificate
of the Company certifying as to the matters set forth in this ‎‎‎Section 8.02(a) signed by
a duly authorized representative of the Company;

 

(b)            the
material covenants and agreements that Seller are required to perform or to comply with pursuant to this Agreement at or prior to the
Closing shall have been performed and complied with in all material respects and Buyer shall have received a certificate of the Company
to such effect signed by a duly authorized representative of the Company; and

 

(c)            From
the date hereof, there shall not have occurred any Material Adverse Effect.

 

Section 8.03     Conditions
to Obligation of Seller. The obligation of Seller to consummate the Closing is subject to the satisfaction (or valid waiver) at or
prior to the Closing of the following further conditions:

 

(a)            the
representations and warranties of Buyer contained in ‎‎‎Article 4 shall be true and correct on and
as of the Closing Date with the same effect as though such representations and warranties had been made on and as of the Closing Date
(provided that representations and warranties which speak to a specified date shall speak only as of such date) except where the
failure to be so true and correct (without giving effect to any limitation or qualification as to “materiality” (including
the word “material”) or similar term set forth therein) would not, individually or in the aggregate, prevent, materially impede
or delay the consummation of the Closing in accordance with its terms and Seller shall have received a certificate of Buyer to such effect
signed by a duly authorized officer of Buyer; and

 

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(b)            the
material covenants and agreements that Buyer is required to perform or to comply with pursuant to this Agreement at or prior to the Closing
shall have been performed and complied with in all material respects and Seller shall have received a certificate of Buyer to such effect
signed by a duly authorized officer of Buyer.

 

Article 9

 

SURVIVAL

 

Section 9.01     Survival.
The Parties, intending to modify any applicable statute of limitations, agree that (a) (i) the representations and warranties
in this Agreement and in any certificate delivered pursuant hereto and (ii) the covenants in this Agreement only requiring performance
prior to the Closing shall, in each case, terminate and be of no further force and effect effective as of the Closing and shall not survive
the Closing for any purpose, and thereafter there shall be no Liability on the part of, nor shall any claim be made by or on behalf of,
any Party or any Party’s Affiliates in respect thereof and (b) the covenants in this Agreement that contemplate performance
at or after the Closing or expressly by their terms survive the Closing shall survive the Closing in accordance with their respective
terms (the “Surviving Post-Closing Covenants”). Except with respect to the Surviving Post-Closing Covenants, no other
remedy shall be asserted or sought by Buyer, and Buyer shall cause its Affiliates not to assert or seek any other remedy, against Seller
or any of its Affiliates under any contract, misrepresentation, tort, strict liability, or statutory or regulatory Law or theory or otherwise,
all such remedies being hereby knowingly and expressly waived and relinquished to the fullest extent permitted under applicable law.

 

Article 10

 

TERMINATION

 

Section 10.01     Grounds
for Termination. This Agreement may be terminated at any time prior to the Closing:

 

(a)            by
mutual written agreement of Seller and Buyer;

 

(b)            by
either Seller or Buyer, if the Closing shall not have been consummated on or before November 30, 2021 (the “End Date”);
provided, however, that the right to terminate this Agreement pursuant to this ‎‎‎Section 10.01‎(b) shall
not be available to a Party whose breach of any of its representations, warranties, covenants or agreements contained herein has been
the primary cause of the failure of the Closing to occur on or before the End Date;

 

(c)            by
either Seller or Buyer, if at the end of the Auction for the Purchased Assets (if any), Buyer is not determined by the Debtors to be either
the “Successful Bidder” or “Next-Highest Bidder” (each as defined in the Bid Procedures Order);

 

(d)            by
Seller, if Seller is not then in material breach of its obligations under this Agreement and Buyer breaches or fails to perform any of
its representations, warranties, covenants or agreements contained in this Agreement and such breach or failure to perform (i) would
prevent the satisfaction of a condition set forth in ‎‎‎Section 8.01 or ‎‎‎Section 8.03,
(ii) cannot be, or has not been, cured within ten (10) Business Days following delivery of written notice to Buyer of such breach
or failure to perform and (iii) has not been waived by Seller;

 

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(e)            by
Buyer, if Buyer is not then in material breach of its obligations under this Agreement and Seller breaches or fails to perform any of
its representations, warranties, covenants or agreements contained in this Agreement and such breach or failure to perform (i) would
prevent the satisfaction of a condition set forth in ‎‎‎Section 8.01 or ‎‎‎Section 8.02,
(ii) cannot be, or has not been, cured within ten (10) Business Days following delivery of written notice to the Company of
such breach or failure to perform and (iii) has not been waived by Buyer;

 

(f)            by
either Seller or Buyer upon the conversion of any of Seller’s Chapter 11 Cases to cases under Chapter 7 of the Bankruptcy Code,
the dismissal of any of Seller’s Chapter 11 Cases, or if a trustee or examiner with expanded powers to operate or manage the financial
affairs of Seller is appointed;

 

(g)            by
either Seller or Buyer, if the Bankruptcy Court enters a final, non-appealable order that precludes the consummation of the transactions
contemplated hereby on the terms and conditions set forth in this Agreement;

 

(h)            by
either Seller or Buyer, if any court of competent jurisdiction or other competent Governmental Authority shall have enacted or issued
a Law or decree or taken any other action permanently restraining, enjoining or otherwise prohibiting the consummation of the transactions
contemplated by this Agreement and such Law or decree or other action shall have become final and non-appealable; provided, however,
that the right to terminate this Agreement under this ‎‎‎Section 10.01(h) shall not be available to a Party
if the failure to consummate the Closing because of such action by a Governmental Authority shall be due to the failure of such Party
to have fulfilled, in any material respect, any of its obligations under this Agreement;

 

(i)            by
either Seller or Buyer, if the Bankruptcy Court enters an order approving an Alternative Transaction with one or more Persons other than
Buyer;

 

(j)            by
Buyer, if any of the Milestones are not met; or

 

(k)            by
Seller, if Seller or its board of directors (or similar governing body), based on the advice of counsel, determines that proceeding with
the transactions contemplated by this Agreement or failing to terminate this Agreement would be inconsistent with its or such Person’s
or body’s fiduciary duties or applicable law.

 

The Party desiring to terminate
this Agreement pursuant to this ‎‎‎Section 10.01 (other than pursuant to ‎‎‎Section 10.01(a))
shall give written notice of such termination to the other Party in accordance with ‎‎‎Section 11.01.

 

Section 10.02     Effect
of Termination.

 

(a)            If
this Agreement is terminated as permitted by ‎‎‎Section 10.01, (i) this Agreement shall become
null and void and of no further force and except, except for the provisions of Sections 2.09, ‎‎‎6.01,
‎‎‎7.09, ‎‎‎10.03, ‎‎‎Article 11
and this ‎‎‎Section 10.02, which shall survive such termination of this Agreement and (ii) no
Party (nor any stockholder, director, officer, employee, agent, consultant or representative of any such Party) shall thereafter have
any Liability hereunder; provided, nothing in this ‎‎‎Section 10.02 shall be deemed to release
any Party from any Liability (x) for any breach of any covenants contained in this Agreement occurring prior to its termination and
(y) that may otherwise be provided in, or contemplated by, the provisions of ‎‎‎Section 2.09
or 10.02(b).

 

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(b)            If
this Agreement is terminated pursuant to ‎‎Section 10.01(d), the Good Faith Deposit (together with any
interest accrued thereon) shall be retained by Debtors for their own account as damages, and the Parties acknowledge and agree that such
payment of the Good Faith Deposit to Debtors shall constitute liquidated damages (and not a penalty) and shall be the sole and exclusive
remedy of Seller and any other Person against Buyer and its Affiliates arising under this Agreement in connection with any such termination,
and upon payment of the Good Faith Deposit to the Debtors, neither seller nor any other Person shall be entitled to bring or maintain
any other Action against Buyer or any of its Affiliates and neither Buyer nor any of its Affiliates shall have any further liability or
obligation to Seller arising out of this Agreement, the transactions contemplated by this Agreement or any matters forming the basis of
such termination. The Parties acknowledge and agree that (i) the agreements contained in this Section 10.01(b) are
an integral part of this Agreement and the transactions contemplated hereby and (ii) in light of the difficulty of accurately determining
actual damages with respect to the foregoing, the right to any such receipt of the Good Faith Deposit constitutes a reasonable estimate
of the damages that will compensate Seller in the circumstances in which such fee is payable for the efforts and resources expended and
the opportunities forgone while negotiating this Agreement and in reliance on this Agreement and on the expectation of the consummation
of the transactions contemplated hereby. If this Agreement is terminated pursuant to any provision of ‎‎Section 10.01
(other than ‎‎‎‎Section 10.01(d)), Debtors shall promptly (but in any event within two (2) Business
Days of such termination) return the Good Faith Deposit (together with any interest accrued thereon) to Buyer by wire transfer of immediately
available funds.

 

Section 10.03     Costs
and Expenses. Except as otherwise expressly provided in this Agreement, including as set forth in ‎‎‎Section 10.02(b) whether
or not the transactions contemplated by this Agreement are consummated, all costs and expenses incurred in connection with this Agreement
shall be paid by the Party incurring such cost or expense; provided, however, that all Cure Costs shall be paid by Buyer.

 

Article 11

 

MISCELLANEOUS

 

Section 11.01     Notices.
All notices, requests and other communications to any Party hereunder shall be in writing and shall be delivered to the addresses set
forth below (or pursuant to such other address(es) as may be designated in writing by the Party to receive such notice):

 

	if to Buyer:
	 
	Centric Brands LLC
	350 Fifth Avenue
	New York, NY 10118
	Attention: Lori Nembirkow, General Counsel
	Email: LNembirkow@centricbrands.com
	 
	with a copy, which shall not constitute notice, to:
	 
	Akin Gump Strauss Hauer & Feld LLP
	One Bryant Park
	New York, NY 10036
	Attention: Daniel I. Fisher and Brad Kahn
	Email:	dfisher@akingump.com
	 	bkahn@akingump.com

 

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	if to Seller, to:
	 
	Sequential Brands Group, Inc.
	1407 Broadway
	38th Floor
	New York, NY 10018
	Attention: Eric Gul
	Email: EGul@sbg-ny.com
	 
	with a copy, which shall not constitute notice, to:
	 
	Gibson, Dunn & Crutcher LLP
	200 Park Avenue
	New York, New York 10166
	Attention: Joshua Brody, Lilit Voskanyan, Jason Zachary Goldstein
	Email:	jbrody@gibsondunn.com
	 	lvoskanyan@gibsondunn.com
	 	jgoldstein@gibsondunn.com

 

All such notices, requests and other communications
shall be deemed received (a) if delivered prior to 5:00 p.m. New York time on a day which is a Business Day, then on such date
of delivery if delivered personally, or, if by e-mail, upon written confirmation of delivery by e-mail (which may be electronic), and
if delivered after 5:00 p.m. New York time (whether personally or by email) then on the next succeeding Business Day, (b) on
the first (1st) Business Day following the date of dispatch if delivered utilizing a next-day service by a recognized next-day courier
or (c) on the earlier of confirmed receipt or the fifth (5th) Business Day following the date of mailing if delivered by registered
or certified mail, return receipt requested, postage prepaid.

 

Section 11.02     Amendments
and Waivers.

 

(a)            Any
provision of this Agreement may be amended or waived if, but only if, such amendment or waiver is in writing and is signed by each of
Buyer and Seller.

 

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(b)            No
failure or delay by any Party in exercising any right, power or privilege hereunder shall operate as a waiver thereof nor shall any single
or partial exercise thereof preclude any other or further exercise thereof or the exercise of any other right, power or privilege. The
rights and remedies herein provided shall be cumulative and not exclusive of any rights or remedies provided by Law.

 

Section 11.03     Successors
and Assigns. The provisions of this Agreement shall be binding upon and inure to the benefit of the Parties and their respective successors
and assigns. Buyer, on the one hand, may not assign, delegate or otherwise transfer any of its rights or obligations under this Agreement
without the prior written consent of Seller, and Seller, on the other hand, may not assign, delegate or otherwise transfer any of their
respective rights or obligations under this Agreement without the prior written consent of Buyer; provided, however, that
Buyer may assign any or all of its rights and obligations under this Agreement (including the right to receive the Purchased Assets) without
the prior written consent of Seller to (a) one or more subsidiaries of Buyer or (b) subject to the delivery to Seller of documentation
reasonably establishing the creditworthiness of the applicable entity, to WH BUYER, LLC (or any Affiliate thereof) or any joint venture
between WH BUYER, LLC (or any Affiliate thereof) and Buyer (or any subsidiary thereof); provided, further, that no such
assignment will relieve Buyer of its obligations hereunder. Any attempted assignment in violation of this ‎‎‎Section 11.03
shall be null and void, ab initio.

 

Section 11.04     Governing
Law. This Agreement shall be governed by and construed in accordance with the Laws of the State of Delaware, without regard to the
conflicts of law rules of such State.

 

Section 11.05     Jurisdiction.
Without limiting any Party’s right to appeal any order of the Bankruptcy Court, (i) the Bankruptcy Court will retain exclusive
jurisdiction to enforce the terms of this Agreement and to decide any claims or disputes which may arise or result from, or be connected
with, this Agreement, any breach or default hereunder, or the transactions contemplated hereby, and (ii) any and all proceedings
related to the foregoing will be filed and maintained only in the Bankruptcy Court, and the Parties hereby consent to and submit to the
jurisdiction and venue of the Bankruptcy Court for such purposes and will receive notices at such locations as indicated in Section 11.01;
provided, however, that if the Chapter 11 Cases have been closed pursuant to Section 350 of the Bankruptcy Code, the
Parties agree to unconditionally and irrevocably submit to the exclusive jurisdiction of the United States District Court for the Southern
District of New York, or in the event (but only in the event) that such court does not have subject matter jurisdiction over such
Action, in the Supreme Court of the State of New York, New York County, for the resolution of any such claim or dispute. The Parties hereby
irrevocably waive, to the fullest extent permitted by applicable Law, any objection which they may now or hereafter have to the laying
of venue of any such Action brought in such court or any defense of inconvenient forum for the maintenance of such dispute. Each of the
Parties agrees that a judgment in any such dispute may be enforced in other jurisdictions by suit on the judgment or in any other manner
provided by Law. Process in any such Action may be served on any party anywhere in the world, whether within or without the jurisdiction
of the Bankruptcy Court, the United States District Court for the District of New York or any state court of the State of New York. Without
limiting the foregoing, each Party agrees that service of process on such Party as provided in ‎‎‎Section 11.01
shall be deemed effective service of process on such Party.

 

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Section 11.06     WAIVER
OF JURY TRIAL. TO THE EXTENT NOT PROHIBITED BY APPLICABLE LAW THAT CANNOT BE WAIVED, EACH PARTY HEREBY WAIVES, AND COVENANTS THAT
IT WILL NOT ASSERT (WHETHER AS PLAINTIFF, DEFENDANT OR OTHERWISE), ANY RIGHT TO TRIAL BY JURY IN ANY FORUM IN RESPECT OF ANY ISSUE, CLAIM,
DEMAND, ACTION OR CAUSES OF ACTION ARISING IN WHOLE OR IN PART UNDER, RELATED TO, BASED ON OR IN CONNECTION WITH THIS AGREEMENT OR
ANY ANCILLARY DOCUMENT OR THE SUBJECT MATTER HEREOF OR THEREOF, WHETHER NOW EXISTING OR HEREAFTER ARISING AND WHETHER SOUNDING IN TORT
OR CONTRACT OR OTHERWISE. ANY PARTY HERETO MAY FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SECTION 11.06 WITH
ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF EACH SUCH PARTY TO THE WAIVER OF ITS RIGHT TO TRIAL BY JURY.

 

Section 11.07     Counterparts;
Third Party Beneficiaries. This Agreement may be signed in any number of counterparts, each of which shall be an original, with the
same effect as if the signatures thereto and hereto were upon the same instrument. This Agreement shall become effective when each Party
shall have received a counterpart hereof signed by the other Party. Delivery of a .pdf version of one or more signatures to this Agreement
shall be deemed adequate delivery for purposes of this Agreement. No provision of this Agreement is intended to confer upon any Person
other than the Parties any rights, benefits, Causes of Action or remedies hereunder.

 

Section 11.08     Specific
Performance. It is understood and agreed by the Parties that money damages (even if available) would not be a sufficient remedy for
any breach of this Agreement by Seller or Buyer and as a consequence thereof, Seller and Buyer shall each be entitled to seek specific
performance and injunctive or other equitable relief as a remedy for any such breach or threatened breach in addition to any other remedy
to which such Party may be entitled in Law or in equity, including an Order of the Bankruptcy Court or other court of competent jurisdiction
requiring Buyer or Seller, as may be applicable, to comply promptly with any of their obligations hereunder. Each of the Parties agrees
that it will not oppose the granting of an injunction, specific performance and other equitable relief on the basis that the other Party
has an adequate remedy at Law or that any award of specific performance is not an appropriate remedy for any reason at Law or in equity.
Any Party seeking an injunction or injunctions to prevent breaches of this Agreement and to enforce specifically the terms and provisions
of this Agreement shall not be required to provide any bond or other security in connection with such Order.

 

Section 11.09     Entire
Agreement. This Agreement and the other Transaction Documents (together with the Schedules and Exhibits hereto and thereto), and the
Confidentiality Agreement, constitutes the entire agreement between the Parties with respect to the subject matter hereof and thereof
and supersede all prior agreements and understandings, both oral and written, between the Parties with respect to such subject matter.
No Party to this Agreement shall be liable or bound to any other Party in any manner by any representations, warranties, covenants or
agreements relating to such subject matter except as specifically set forth herein and therein. In the event an ambiguity or question
of intent or interpretation arises with respect to this Agreement, the terms and provisions of the execution version of this Agreement
will control and prior drafts of this Agreement and the documents referenced herein will not be considered or analyzed for any purpose
(including in support of parol evidence proffered by any Person in connection with this Agreement), will be deemed not to provide any
evidence as to the meaning of the provisions hereof or the intent of the Parties with respect hereto and will be deemed joint work product
of the Parties.

 

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Section 11.10     No
Strict Construction. Buyer, on the one hand, and Seller, on the other hand, participated jointly in the negotiation and drafting of
this Agreement, and, in the event an ambiguity or question of intent or interpretation arises, this Agreement shall be construed as jointly
drafted by Buyer, on the one hand, and Seller, on the other hand, and no presumption or burden of proof shall arise favoring or disfavoring
any Party by virtue of the authorship of any provision of this Agreement. Without limitation as to the foregoing, no rule of strict
construction construing ambiguities against the draftsperson shall be applied against any Person with respect to this Agreement.

 

Section 11.11     Severability.
If any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction or other authority to be
invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions of this Agreement shall remain in full
force and effect and shall in no way be affected, impaired or invalidated so long as the economic or legal substance of the transactions
contemplated hereby is not affected in any manner materially adverse to any Party. Upon such a determination, the Parties shall negotiate
in good faith to modify this Agreement so as to effect the original intent of the Parties as closely as possible in a mutually acceptable
manner in order that the transaction contemplated hereby be consummated as originally contemplated to the fullest extent possible.

 

Section 11.12     Disclosure
Schedules. The representations and warranties of Seller set forth in this Agreement are made and given subject to the disclosures
in the Disclosure Schedules. Where a reference is made only to a particular disclosed document, the full contents of the document are
deemed to be disclosed. Inclusion of information in the Disclosure Schedules will not be construed as an admission that such information
is material to the business, operations of condition (financial or otherwise) of Seller or their respective businesses, in whole or in
part, or as an admission of Liability or obligation of Seller to any third Person. The specific disclosures set forth in the Disclosure
Schedules have been organized to correspond to section references in this Agreement to which the disclosure is most likely to relate,
together with appropriate cross-references when disclosure is applicable to other sections of this Agreement; provided, however,
that any disclosure in any section of the Disclosure Schedules will apply to and will be deemed to be disclosed in any other section of
the Disclosure Schedules, so long as the applicability of such disclosure is reasonably apparent on its face. It is understood and agreed
that the specification of any dollar amount in the representations and warranties or covenants contained in this Agreement or the inclusion
of any specific item in the Disclosure Schedules is not intended to imply that such amounts or higher or lower amounts, or the items so
included or other items, are or are not material, and no Party or other Person shall use the fact of the setting of such amounts or the
fact of the inclusion of any such item in the Disclosure Schedules in any dispute or controversy as to whether any obligation, item or
matter not described in this Agreement or included in the Disclosure Schedules is or is not material for purposes of this Agreement. Nothing
in this Agreement (including the Disclosure Schedules) shall be deemed an admission by either Party or any of its Affiliates, in any Causes
of Action, that such Party or any such Affiliate, or any third party, is or is not in breach or violation of, or in default in, the performance
or observance of any term or provisions of any Contract or Law.

 

[Signature Pages Follow.]

 

    38

     

    

 

IN
WITNESS WHEREOF, the Parties have caused this Agreement to be duly executed by their respective authorized officers as of the
day and year first above written.

 

	 	Joe’s Holdings LLC
	 	 
	 	By:	 /s/ Lorraine DiSanto
	 	Name:	Lorraine DiSanto
	 	Title:	Chief Financial Officer
	 	 
	 	Centric Brands LLC
	 	 
	 	By:	 /s/ Joseph Favuzza
	 	Name:	 Joseph Favuzza
	 	Title:	Authorized Signatory

 

[Signature
Page to Amended and Restated Asset Purchase Agreement]

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