Document:

<PAGE>

                                                                  EXHIBIT 10.28

                 MASTER SOFTWARE LICENSE AND SERVICES AGREEMENT
    BETWEEN EMONY LTD. AS LICENSOR AND BACKWEB TECHNOLOGIES LTD. AS LICENSEE

This Master Software License and Services Agreement ("Agreement") is between
Emony Ltd. ("Emony") as licensor and BackWeb Technologies Ltd. as its licensee
and customer ("Customer"). The terms of this Agreement shall apply to each
Program license granted and to all services provided by Emony under this
Agreement, which will be identified on one or more Order Forms.

I.      DEFINITIONS

1.1     "PROGRAM" means the software designated in the applicable Order Form, in
        object code form distributed by Emony, and the media, Documentation and
        Updates therefor.

1.2     "DOCUMENTATION" means the standard software and user guides and manuals
        for installation and use of the Program software provided by Emony with
        the delivery of the applicable Programs.

1.3     "UPDATE" means a subsequent release of the Program made generally
        available to Emony's supported customers. Update shall not include any
        release, option or future product that Emony licenses separately.

1.4     "ORDER FORM" means the document by which Customer orders specific
        Program licenses and services, and which is agreed to by the parties.
        The Order Form shall reference the Effective Date of this Agreement.

1.5     "PLATFORM" means the computer hardware and operating system designated
        on the relevant Order Form.

1.6     "TECHNICAL SUPPORT" means Program support provided under Emony's
        policies in effect on the date Technical Support is ordered.

1.7     "COMMENCEMENT DATE" means the date on which the Program licenses
        specified on an Order Form are delivered by Emony to Customer, or if no
        delivery is necessary, the Effective Date set forth on the relevant
        Order Form.

1.8     "APPLICATION PROGRAM(S)" shall mean Customer's software application
        designated in an applicable Order Form.

1.9     "APPLICATION SPECIFIC PROGRAM" shall mean a Program which can only be
        used by Customer as integrated into the Application Program in
        connection with and in support of the Program.

II.     PROGRAMS.

2.1     RIGHTS GRANT. Subject to Emony's receipt of the applicable fees set
        forth on the applicable Order Form, Emony grants to Customer for the
        Term agreed upon in the applicable Order Form, a nonexclusive,
        nontransferable without right to sublicense, license to use the Programs
        specified on an Order Form under this Agreement in object code only on
        the designated Platform, for the following purposes:

        A. to install the Programs on the appropriate number of computers of the
        Platforms required to use the Application Specific Programs, as
        licensed, and to use the Application Specific Programs for Customer's
        operations, consistent with the use limitations specified or referenced
        in this Agreement, an Order Form, or the Documentation ("Use Levels");

        B. to use the Documentation provided with the Programs in support of
        Customer's authorized use of the Programs;

        C. to modify the Application Specific Programs consistent with the
        Documentation and combine them with the Application Program designated
        in the applicable Order Form; and

        D. to allow Customer to deliver to its end users Customer's client
        software and upgrades and updates thereof with the assistance of the
        Application Specific Program so long as Customer ensures that use of the
        Programs is in accordance with the terms of this Agreement, any
        applicable Order Form and the applicable Use levels for the Program.
        Other than as set forth above, Customer may not use the License for any
        other data and software delivery operations or for any other purpose.

                Emony shall deliver to the Customer location specified in such
        Order Form one (1) copy of the software media and Documentation ("Master
        Copy") for each Application Specific Program currently available in
        production release as of the effective date of the Order Form for the
        applicable Platforms. Customer shall have the right to use the Master
        Copy (i) to make the number of copies as necessary to allow Customer to
        use the Programs as licensed under this Agreement consistent with the
        applicable Use Levels for such Program license; and (ii) to make a
        reasonable number of copies of the Program for backup and archival
        purposes. All titles, trademarks, and copyright and restricted rights
        notices shall be reproduced in such copies. Customer agrees to include
        the Emony logo "Powered by Emony" in any place that Customer's names or
        logo appears when the Application Specific Program operates and on all
        Customer's collateral concerning the Applications. Customer shall retain
        any of Customer's trademarks; trademark notice or copyright notices on
        the Programs and shall not remove such marks from any portions of the
        Programs. Customer shall not copy or use the Programs (including the
        Documentation) except as specified in this Agreement or an Order Form.

<PAGE>

2.2     LIMITATIONS ON USE. Without limiting the foregoing, Customer may not use
        the Programs for third-party training, commercial time-sharing, rental
        or service bureau use, or outsourcing for third parties. Customer agrees
        not to cause or permit the reverse engineering, disassembly or
        decompilation of the Programs, except to the extent required to obtain
        interoperability with other independently created software or as
        specified by law.

2.3     TITLE. Emony shall retain all title, copyright and other proprietary
        rights in the Programs and any modifications or derivative works made to
        the Programs. Customer and any the end users do not acquire any rights,
        express or implied, in the Programs or modifications or derivative works
        thereto, other than those specified in this Agreement or in an
        applicable Order form

        Customer shall retain all title, copyright and other proprietary rights
        in its Programs and any modifications or derivative works made to the
        Applications developed by Customer to the extent that such do not
        contain the Programs.

        Without limiting the provisions of this section 2.3, Customer shall not
        embody any portion of the Programs or Emony's Confidential Information
        in any patent application filed by or on behalf of Customer. In
        addition, in the event Customer applies for a Blocking Patent (as
        defined below), Customer hereby grants to Emony and to Emony's licensees
        a nonexclusive, irrevocable, perpetual, license to the Blocking Patents.
        The term "Blocking Patent" shall mean (in this Agreement and in any
        Order Form) a patent invented on behalf of and/or owned at any time by
        Customer which covers an invention to which a license would be necessary
        in order to utilize Emony's products and the intellectual property
        rights pertaining thereto.

2.4     VERIFICATION. Customer shall maintain books and records in connection
        with its Program use during the term of this Agreement and for two (2)
        years thereafter. Emony may audit Customer's records to determine
        whether Customer has complied with the terms of this Agreement or any
        applicable Order Form. Any such audit shall be conducted by independent
        auditors selected by Emony and approved by Customer who shall perform
        their audit during regular business hours at Customer's facilities and
        shall not unreasonably interfere with Customer's business activities and
        not more than twice a year. If an audit reveals that Customer has
        underpaid fees to Emony, Customer shall be invoiced for such underpaid
        fees. If the underpaid fees are in excess of five percent (5%), then
        Customer shall pay Emony's reasonable costs of conducting the audit.

3.1     III. SERVICES TECHNICAL SUPPORT SERVICES. During the Term of this
        Agreement, Emony shall provide technical support services, as defined in
        the applicable Order Form, to Customer for the standard version of the
        Programs. Any support for customizations may be acquired from Emony at
        fees to be mutually agreed upon by the parties.

3.2     CONSULTING AND TRAINING SERVICES. Emony will provide consulting and
        training services agreed to by the parties under the terms of this
        Agreement and as detailed on separate Order Forms referencing this
        Agreement. Except as otherwise agreed by the parties, all consulting
        services and training services shall be billed on time and material
        basis.

3.3     INCIDENTAL EXPENSES. For any on-site services requested by Customer,
        Customer shall reimburse Emony for actual, reasonable travel and
        out-of-pocket expenses incurred.

3.4     TECHNICAL COOPERATION. During the Term of this Agreement, Emony will
        assist Customer with the technical know-how reasonably necessary to
        facilitate the integration of the Application Program into Application
        Specific Program. Such assistance shall be at Emony's standard
        consulting rates and be subject to a mutually agreed upon Statement of
        Work ("SOW"). Each party shall provide a technical contact (each, being
        a "Technical Contact"), who shall have as the primary technical liaisons
        between the parties and shall act to ensure the free flow of information
        subject to appropriate confidentiality undertakings by the parties and
        the personnel implementing this Agreement and further subject to the
        applicable SOW.

IV.     PAYMENT

4.1     INVOICING AND PAYMENT. All fees shall be due and payable as set forth on
        the applicable Order Form.

4.2     TAXES. The fees listed in this Agreement do not include taxes; if Emony
        is required to pay sales, use, property, value-added or other taxes
        based on the licenses or services granted in this Agreement or on
        Customer's use of Programs or services, then such taxes shall be billed
        to and paid by Customer. This Section shall not apply to taxes based on
        Emony's income.

V.      TERM AND TERMINATION

5.1     TERM. This Agreement shall become effective on the Effective Date of
        this Agreement and shall be valid until five (5) years from the
        Effective Date of this Agreement (the "Initial Term"), unless terminated
        earlier as provided in this Agreement. Prior to the expiration of the
        Initial Term, the parties may agree in writing to renew this Agreement
        for a term to be agreed upon.

5.2     TERMINATION FOR BREACH. Each party may terminate this Agreement or any
        license upon written notice if the other party materially breaches this
        Agreement and fails to correct the breach within thirty (30) days
        following written notice specifying the breach.

5.3     FORCE MAJEURE. Neither party shall be liable to the other for failure or
        delay in the performance of a required obligation if such failure or
        delay is caused by strike, riot, fire, flood, natural disaster, or other
        similar cause beyond such party's control, provided that such party
        gives prompt written notice of such condition and resumes its
        performance as soon as possible, and provided further that the other
        party may terminate this Agreement if such condition continues for a
        period of one hundred eighty (180) days.

5.4     EFFECT OF TERMINATION. Upon expiration or termination of this Agreement,
        all of Customer's rights

                                       2
<PAGE>

        to use the Programs shall cease. If this Agreement expires or is
        terminated for any reason, neither party will be liable to the other
        because of such expiration nor termination for damages for the loss of
        prospective profits, anticipated sales or good will. Termination of this
        Agreement or any license shall not limit either party from pursuing
        other remedies available to it, including injunctive relief, nor shall
        such termination relieve a party's obligation to pay all fees that have
        accrued or are otherwise owed by a party under this Agreement, any Order
        Form or any fees report. The parties' rights and obligations under
        Sections 2.2, 2.3, 2.4, Articles IV, V VI, and VII shall survive
        termination of this Agreement. Upon termination of any Program license,
        Customer shall cease using, and shall return or destroy, all copies of
        the applicable Programs.

VI.     INDEMNITY, WARRANTIES, REMEDIES

6.1     INFRINGEMENT INDEMNITY. Emony will defend and indemnify Customer against
        a claim that the Programs infringe any copyright or patent, provided
        that: (a) Customer notifies Emony in promptly writing after notice of
        the claim; (b) Emony has sole control of the defense and all related
        settlement negotiations; provided, however, that Emony shall have not
        right to incur any material obligation on Customer's behalf except for
        the actions specified in the second paragraph of this Section; and (c)
        Customer provides Emony with the assistance, information and authority
        necessary to perform Emony's obligations under this Section. Emony will
        reimburse Customer's reasonable out-of-pocket expenses incurred in
        providing such assistance. Emony shall have no liability for any claim
        of infringement based on (a) use of a superseded or altered release of
        Programs by Customer if the infringement would have been avoided by the
        use of a current unaltered release of the Programs which Emony provides
        to Customer or (b) the combination or use of the Programs with software,
        hardware or other materials not furnished by Emony if the use of the
        software, hardware or other materials not furnished by Emony was the
        sole cause of the claim of infringement.

        If the Programs are held or are believed by Emony to infringe, Emony
        shall have the option, at its expense, to (a) modify the Programs to be
        noninfringing or (b) obtain for Customer a license to continue using the
        Programs. If Emony determines, in its sole discretion, that it is not
        commercially reasonable to perform either of the above options, then
        Emony may terminate the license for the infringing Programs and refund
        the license fees paid for those Programs, prorated over a five year term
        from the Commencement Date. This Section 6.1 states Emony's entire
        liability and Customer's exclusive remedy for infringement.

6.2     WARRANTIES AND DISCLAIMERS.

        A. For each Program licensed to Customer, Emony warrants to Customer
        that:

        (i) for a period of ninety (90) days after the Commencement Date, each
        unmodified Program will operate substantially in accordance with the
        functional description provided the applicable Documentation when
        installed on the applicable Platform; and

        (ii) the Program will, to the extent supported by the underlying
        operating system and Customer's applications, be compliant with the
        millennium date change.

        B. For services acquired under this Agreement, Emony warrants to
        Customer for a period of ninety (90) days from performance of the
        applicable service that its Technical Support, training and consulting
        services will be performed consistent with generally accepted industry
        standards.

        C. THE WARRANTIES ABOVE ARE EXCLUSIVE AND IN LIEU OF ALL OTHER
        WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING, THE IMPLIED
        WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.
        EMONY DOES NOT WARRANT THAT THE PROGRAMS WILL OPERATE IN COMBINATIONS
        OTHER THAN AS SPECIFIED IN THE DOCUMENTATION OR THAT THE OPERATION OF
        THE PROGRAMS WILL BE UNINTERRUPTED, SECURE OR ERROR-FREE. BETA OR
        PRE-PRODUCTION RELEASES OF PROGRAMS ARE DISTRIBUTED "AS IS." EXCEPT WITH
        RESPECT TO ANY CONTENT PROVIDED BY EMONY, EMONY EXPRESSLY DISCLAIMS
        RESPONSIBILITY FOR OR LIABILITY ARISING OUT OF OR BASED UPON THE CONTENT
        OF INFORMATION TRANSMITTED BY CUSTOMER OR TRANSMITTED TO END USERS OR
        THE RESULTS OF ANY SUCH TRANSMISSION.

6.3     EXCLUSIVE REMEDIES. For any breach of the warranties contained in this
        Agreement, Customer's exclusive remedy, and Emony's entire liability,
        shall be:

        A. for Programs, Emony shall correct the Program errors that cause the
        breach of warranty or, if correction of the Programs is not commercially
        feasible, Emony shall replace the Programs with conforming; and

        B. for services, Emony shall reperform the deficient services that cause
        the breach of the warranty.

6.4     LIMITATION OF LIABILITY. IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR
        ANY INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES, OR DAMAGES
        FOR LOSS OF PROFITS, REVENUE, DATA OR USE, INCURRED BY EITHER PARTY OR
        ANY THIRD PARTY, WHETHER IN AN ACTION IN CONTRACT OR TORT, EVEN IF THE
        OTHER PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. EMONY'S
        LIABILITY FOR DAMAGES HEREUNDER SHALL IN NO EVENT EXCEED THE AMOUNT OF
        FEES PAID BY CUSTOMER UNDER THIS AGREEMENT.
        The provisions of this Agreement allocate the risks between Customer and
        Emony. Emony's pricing reflects this allocation of risk and the
        limitation of liability specified herein.

                                       3
<PAGE>

VII.    GENERAL TERMS

7.1     NONDISCLOSURE. By virtue of this Agreement, the parties may have access
        to information that is confidential to one another ("Confidential
        Information"). Confidential Information shall be limited to the
        Programs, the terms and pricing under this Agreement, and all
        information clearly identified as confidential.

        A party's Confidential Information shall not include information that:
        (a) is or becomes a part of the public domain through no act or omission
        of the other party; (b) was in the other party's lawful possession prior
        to the disclosure and had not been obtained by the other party either
        directly or indirectly from the disclosing party; (c) is lawfully
        disclosed to the other party by a third party without restriction on
        disclosure; or (d) is independently developed by the other party.

        The parties agree to hold each other's Confidential Information in
        confidence during the term of this Agreement and for a period of two (2)
        years after termination of this Agreement. The parties agree, unless
        required by law, not to make each other's Confidential Information
        available in any form to any third party (except to each such party's
        agents or independent contractors) for any purpose other than the
        implementation of this Agreement. Each party agrees to take all
        reasonable steps to ensure that Confidential Information is not
        disclosed or distributed by its employees, agents or independent
        contractors in violation of the terms of this Agreement. Notwithstanding
        the above, Emony may refer to Customer as a customer, OEM and
        distribution partner in sales presentations, press releases, product
        brochures, financial or governmental reports, marketing vehicles and
        activities and on its website and may display Customer's logo in
        connection with such references.

7.2     COPYRIGHT. The Programs are copyrighted by Emony. Customer shall retain
        all Emony copyright notices on the Programs used by Customer under its
        Licenses. On all copies of the Programs integrated and distributed by
        Customer, Customer shall include a reproduction of Emony's copyright
        notice(s) with reference to the portions of the Programs included. Such
        notices shall be placed on the documentation, the sign-on screen and the
        CD-ROM labels. Notwithstanding any copyright notice by Customer to the
        contrary, the copyright to the Programs shall remain in and with Emony.
        Other than as specified above, on any reproduction or translation of any
        Programs, Documentation or promotional material, Customer agrees to
        reproduce Emony's copyright notices intact.

8.3     TRADEMARKS. "EMONY" and any other trademarks and service marks adopted
        by Emony to identify the Programs and other Emony products and services
        belong to Emony; Customer will have no rights in such marks, except as
        expressly set forth herein and as specified in writing from time to
        time. Customer shall have the right to use Emony's trademarks solely in
        furtherance of its distribution activities, if any, under this Agreement
        or any applicable Order Form and such use of Emony's trademarks shall be
        under Emony's trademark policies and procedures in effect from
        time-to-time. Customer agrees not to use the trademark "EMONY" or any
        other mark likely to cause confusion with the Emony's trademarks as any
        portion of Customer's trade name or trademark for any other products of
        Customer. Customer shall have the right to use Emony's trademarks solely
        to refer to Emony's Programs, products and services.

7.4     RELATIONSHIP BETWEEN PARTIES. In all matters relating to this Agreement,
        the parties will each act as an independent contractors. The
        relationship between Emony and Customer is that of licensor/licensee.
        Neither party will represent that it has any authority to assume or
        create any obligation, express or implied, on behalf of the other party,
        nor to represent the other party as agent, employee, or in any other
        capacity. Nothing in this Agreement shall be construed to limit either
        party's right to independently develop or distribute software that is
        functionally similar to the other party's product, so long as
        proprietary information of the other party is not used in such
        development.

7.5     GOVERNING LAW. This Agreement, and all matters arising out of or
        relating to this Agreement, shall be governed by the laws of Israel.

7.6     NOTICE. All notices, including notices of address change, required to be
        sent hereunder shall be in writing and shall be deemed to have been
        given when mailed by first class mail to the first address listed in the
        relevant Order Form (if to Emony) or to the Customer address on the
        Order Form (if to Customer). To expedite order processing, Customer
        agrees that Emony may treat documents faxed by Customer to Emony as
        original documents; nevertheless, either party may require the other to
        exchange original signed documents.

7.7     ASSIGNMENT. Neither party may assign this Agreement, or any part
        thereof, to a legal entity separate from such party, without the prior
        written consent of the other party hereto, such consent not to be
        unreasonably withheld. Notwithstanding the forgoing, either party may
        assign this Agreement and any Order Form to the surviving entity in a
        merger or reorganization or the purchaser of substantially all of the
        assets of that party, provided however that in the event that the
        acquiring entity is a direct competitor of the other, the prior written
        consent of the other party hereto shall be required, such consent not to
        be unreasonably withheld. In the event that a party reasonably refuses
        the assignment for the reasons set forth in the prior sentence, then
        such party shall have the right to terminate the Agreement in accordance
        with section V herein and that shall be that party's sole and entire
        remedy with regards hereto.

7.8     SEVERABILITY. If any provision of this Agreement is held to be invalid
        or unenforceable, the remaining provisions of this Agreement will remain
        in full force.

7.9     WAIVER. The waiver by either party of any default or breach of this
        Agreement shall not constitute a waiver of any other or subsequent
        default or breach.

                                       4
<PAGE>

7.10    EXPORT ADMINISTRATION. Each party agrees to comply fully with all
        relevant export laws and regulations of the United States ("Export
        Laws") to assure that neither the Programs nor any direct product
        thereof are (1) exported, directly or indirectly, in violation of Export
        Laws; or (2) are intended to be used for any purposes prohibited by the
        Export Laws, including, without limitation, nuclear, chemical, or
        biological weapons proliferation.

7.11    RESTRICTED RIGHTS. If Customer distributes Programs to the United States
        government, the Programs shall be provided with "Restricted Rights" and
        Customer will place a legend, in addition to applicable copyright
        notices, on the documentation, and on the tape or diskette label,
        substantially similar to the following: The Programs are deemed to be
        "commercial computer software" and/or "commercial computer software
        documentation" pursuant to DFAR Section 227.7202 and FAR Section 12.212,
        as applicable. Any use, duplication, modification or disclosure by the
        United States Government is subject to the restrictions set forth in
        these clauses. Manufacturer is Emony Ltd., 11 Amal Street, Afek
        Industrial Park, Rosh Ha'ayin 48092, Israel.

7.12    ENTIRE AGREEMENT. This Agreement and the Annexes hereto and any Order
        Forms hereto constitute the complete agreement between the parties and
        supersede all prior or contemporaneous agreements or representations,
        written or oral, concerning the subject matter of this Agreement. This
        Agreement may not be modified or amended except in a writing signed by a
        duly authorized representative of each party; no other act, document,
        usage or custom shall be deemed to amend or modify this Agreement. It is
        expressly agreed that the terms of this Agreement shall supersede the
        terms in any Customer purchase order or other ordering document and such
        terms will have no force or effect other than those Order Forms issued
        in connection with this Agreement which shall each be incorporated by
        reference to this agreement and shall be deemed a part hereto. This
        Agreement shall also supersede the terms of any unsigned license
        agreement included in any package for Emony-furnished software.

The Effective Date of this Agreement shall be August 29, 2001.

EXECUTED BY BACKWEB TECHNOLOGIES LTD.:               EXECUTED BY EMONY LTD:

<TABLE>
<S>                                                 <C>
Authorized Signature: /s/ GWEN SPERTELL              Authorized Signature: /s/ YORAM SALINGER
                     --------------------------                            --------------------------

Name: Gwen Spertell                                  Name:  Yoram Salinger
     ------------------------------------------            ------------------------------------------

Title: COO                                           Title: C.E.O.
       ----------------------------------------             -----------------------------------------

Address: 3 Abba Hillel Street                        Address: 11 Amal Street
         P.O. Box 3581                                        Afek Industrial Park
         Ramat Gan 52136                                      Rosh Ha'ayin 48092
         Israel                                               Israel
</TABLE>

                                       5
<PAGE>

                                                                    Page 1 of 7

                          ORDER FORM FOR EMONY SOFTWARE
                                   PURSUANT TO
                 MASTER SOFTWARE LICENSE AND SERVICES AGREEMENT
                                     BETWEEN
                             EMONY LTD. AS LICENSOR
                                       AND
                      BACKWEB TECHNOLOGIES LTD. AS CUSTOMER

<TABLE>
<S>                                                              <C>
CUSTOMER NAME:       BackWeb Technologies Ltd. ("BackWeb")

BILLING CONTACT:     ____________________________________         BILLING ADDRESS:     ____________________________________
PHONE:               ____________________________________                              ____________________________________
FAX:                 ____________________________________                              ____________________________________
EMAIL:               ____________________________________                              ____________________________________

TECHNICAL CONTACT:   ____________________________________         SHIPPING ADDRESS:    ____________________________________
PHONE:               ____________________________________                              ____________________________________
FAX:                 ____________________________________                              ____________________________________
EMAIL:               ____________________________________
</TABLE>

A.      ORDER INFORMATION

1.      PLATFORMS:

        MAKE/MODEL:        PC COMPATIBLE

        OPERATING SYSTEM:  WINDOWS NT, 2000 AND ALL WINDOWS O/S AS THEY BECOME
                           COMMERCIALLY AVAILABLE, UNIX, SOLARIS, LINUX

        MEDIA:             CD-ROM

2.      PROGRAMS:

        Programs      -       License Type
        Microloader           Application Specific

3.      TECHNICAL SUPPORT LEVEL Technical support substantially equivalent to
                                BackWeb's Silver level

4.      FEES:

<TABLE>
<S>                                                                                               <C>
        Total Net License Fees Due*:                                                               $   500,000.00
        Technical support substantially equivalent to BackWeb's Silver level (18%)**                    90,000.00
                                                                                                   --------------
        Total fees due:***                                                                         $   590,000.00
</TABLE>

* The license fees set forth above are noncancellable and sums paid are
nonrefundable. All fees shall be due and payable forty-five (45) days from
BackWeb's receipt of invoice. All payments made shall be in United States
currency or in New Israel Shekels (NIS), with the exchange rate being the
exchange rate from U.S. dollars into NIS reported by the Wall Street Journal on
the last business day prior to date of payment. Also, such payment shall be made
without deductions based on any taxes or withholdings, except where such
deduction is based on gross income. Any amounts payable by BackWeb hereunder
which remain unpaid after the due date shall be subject to a late charge equal
to 1.5% per month from the due date until such amount is paid.

** BackWeb Silver level service is described in Attachment A hereto. Technical
Support shall be for one year and be paid at the same time that license fees are
paid. BackWeb shall have the right to renew Technical Support services for such
<PAGE>
                                                                    Page 2 of 7

Program licenses at Emony's then current standard Technical Support services
fees and pricing in effect at the time of order.

*** Total fees do not include all applicable taxes. If Emony is required to pay
sales, use, property, value-added or other taxes or custom duties based on the
licenses or services granted in the Agreement or this Order Form on BackWeb's
use of Programs or services, then such taxes shall be billed to and paid by
BackWeb.

B.      GENERAL TERMS

1.      Definitions

        a. Programs        - "Microloader": refers to the Emony Ltd. ("Emony")
                             Microloader compression technology product, any new
                             versions of such product, and subject to the terms
                             of the Agreement and the Technical Support Level,
                             any and all updates and upgrades thereto during the
                             term of the license and Technical Support Level
                             acquired hereby. In the event that Emony renames
                             the Microloader product and/or issues a new product
                             and such new product is aimed at and designed for
                             offering the same functions and characters as the
                             Microloader product, then such renamed product or
                             new product shall also be governed by the terms of
                             this Order Form as being included in the definition
                             of "Microloader."

        b. License Type    - "Application Specific" shall mean that BackWeb may
                             use the Programs only to facilitate and enhance the
                             delivery of the BackWeb(R) Client Software and
                             update/upgrades of the software known as "BackWeb
                             Client" which application is referred to herein as
                             the "Application Program." This right is given to
                             BackWeb with the understanding that BackWeb does
                             not charge its customers separately for this
                             feature. In the event that BackWeb begins charging
                             for this feature separately or that BackWeb desires
                             to enter into the software distribution business,
                             BackWeb shall notify Emony that it wishes to
                             exercise the option set forth in Section B.5 below
                             and the parties will enter into a discussion of the
                             terms of such arrangement

        c. Territory       - "Territory": the geographic area for the use and
                             installation of the Programs shall be worldwide.

2.      Term of License. The Program licenses acquired by BackWeb hereunder
        shall be for a five (5) year term (the "Term"), commencing on the
        Effective Date hereof.

3.      Exclusivity. Emony represents that it has not entered to date, and will
        not enter during the Term of this Order Form, into any license
        agreement, OEM arrangements, distribution relationships or any other
        agreement, to provide its Program that is the subject of this Order Form
        and future products that include the Microloader to Marimba, Novadigm or
        Tibco.

4.      Emony undertakes to use its best efforts to maintain upward
        compatibility in its core functionality. In the event that Emony
        reasonably determines that market conditions and the business climate
        creates a necessity for changes in the future versions of the
        Microloader product which may have impact on compatibility with back
        versions of such product, Emony shall inform BackWeb of such changes.

5.      Option. At any point during the Term, BackWeb shall have the option to
        expand the application for which Application Specific Programs are
        integrated with the Application Program (the "OEM Product") to third
        party software distribution on a royalty basis to be mutually agreed
        upon.
<PAGE>

                                                                    Page 3 of 7

Emony and BackWeb agree that the terms and pricing of this Order Form shall not
be disclosed without the prior written consent of the other party. This Order
Form is valid through August 30, 2001 and shall become binding upon execution by
BackWeb and acceptance by Emony.

The Effective Date of this Order Form shall be August 29, 2001.

EMONY LTD.                                    BACKWEB TECHNOLOGIES LTD.

BY: /s/ YORAM SALINGER                        BY: /s/ GWEN SPERTELL
    ----------------------------------           ------------------------------

NAME: Yoram Salinger                          NAME: Gwen Spertell
      --------------------------------              ---------------------------

TITLE: C.E.O.                                 TITLE: COO
       -------------------------------               --------------------------

This Order Form and the products acquired herby shall be governed by the terms
of Master Software License and Services Agreement between Emony and BackWeb,
dated August 29, 2001 (the "Agreement").

<PAGE>
                                                                    Page 4 of 7

                                  ATTACHMENT A

                       BACKWEB TECHNICAL SUPPORT POLICIES
                              SILVER LEVEL SUPPORT

BackWeb Technical Support is provided for problems that are demonstrable in the
applicable release of a BackWeb licensed product, running unaltered on an
acceptable hardware and operating system configuration.

Technical Support services are normally provided over annual support periods.
Initial-year annual Technical Support services for BackWeb products commence on
the date of delivery of the BackWeb products or if no delivery is required,
commence on the effective date of the order for such product. Thereafter,
Technical Support services may be renewed for successive annual periods of one
year.

BackWeb notifies the Customer of renewal fees prior to the date for renewal of
Technical Support services. Technical Support fees are due and payable annually
in advance of commencement of the applicable Support Period. Failure to pay
Technical Support fees will result in suspension of BackWeb Technical Support
Services.

--------------------------------------------------------------------------------
                        SILVER TECHNICAL SUPPORT SERVICE

Silver Technical Support includes:

        -       Telephone Technical Support assistance is available from 8:00
                a.m. to 5:00 p.m. Monday through Friday (holidays excluded)
                based on the local time zone of the assigned BackWeb Technical
                Support Center. The appropriate BackWeb Technical Support Center
                is assigned by BackWeb based on the geographical location of the
                customer.

        -       BACKWEB'S NORTH AMERICAN PRIORITY SUPPORT HOTLINE

                Telephone: 1-800-778-1949
                Email:     productsupport@backweb.com

        -       BACKWEB'S EUROPEAN PRIORITY SUPPORT HOTLINE

                Telephone:  +972-3-611-8826
                Email:      eurosupport@backweb.com

        -       Web-based access to BackWeb Technical Support news, patches,
                Updates and programming examples is available through BackWeb's
                webpage at
                http://www.backweb.com/services/html/client_support.html

        -       Product Updates(1)

                -       Bug fixes

                -       General maintenance releases

                -       Minor and major new functionality releases, i.e.
                        upgrades

                -       Documentation updates

        -       BackWeb Knowledgebase access to information on Technical Support
                Frequently Asked Questions and customer feedback.

        -       Access to System Reports is initiated by the Customer

--------------------------------------------------------------------------------
                           TECHNICAL SUPPORT ENGINEERS

For the Technical Support Services level specified above, the Support Center's
Technical Support Engineers (TSEs) field incoming calls, email and fax messages.
TSEs are responsible for:

        a) Coordinating the resolution of the problem

        b) Verifying any reported error, including by obtaining additional
        information from Customer

        c) Communicating to the Customer a resolution, or workaround, or
        supplying a bug fix, as appropriate

----------

(1) "Update" refers to subsequent releases of the BackWeb software product,
including, without limitation, bug fixes, error corrections and those new
releases which BackWeb makes available for Program licensees at no additional
license fee other than media and handling charges, provided the Customer has
ordered Technical Support for such licenses for the relevant time period.
Updates do not include any release, option, module or future product that
BackWeb licenses separately.

                                       8
<PAGE>

                                                                    Page 5 of 7

--------------------------------------------------------------------------------
                  CUSTOMER SUPPORT IDENTIFICATION (CSID) NUMBER

Upon purchasing BackWeb Technical Support services, Customer receives a CSID
Number. The CSID Number is essential for obtaining the Technical Support
Services described in this document from BackWeb.

The CSID number identifies the Customer with respect to the following
information:

-       Company Name and Address

-       Product Set and Version

-       Technical Support Level

-       Duration of Support Period

-       Operating System

-       Technical Contact Information

--------------------------------------------------------------------------------

                 INFORMATION CUSTOMERS NEED WHEN CALLING SUPPORT

Before BackWeb can begin work on any problem, information on the nature and
location of the problem is required. Whenever an error report or call is placed
to the BackWeb Support Center, the following information should be provided:

-       The Customer Support Identification (CSID) number

-       The area code and phone number

-       The operating system (including version) on which BackWeb products are
        installed

-       The BackWeb product name and version number and build number that this
        call concerns.

-       Any program error messages associated with the problem

-       A detailed description of the problem

-       A status log, if applicable

--------------------------------------------------------------------------------
                          PROBLEM RESOLUTION PROCEDURE

BackWeb categorizes reported errors as provided in the table below and responds
to reported errors according to the schedule indicated. "Acknowledgment" means
confirming receipt of a problem, verifying details, attempting to duplicate the
problem and confirming status to Customer. "Response" means providing Customer
with an answer, a patch or a resolution action plan. BackWeb is only responsible
for providing support for the failure of a BackWeb product to materially conform
to the functional specifications as set forth in the applicable product
documentation.

<TABLE>
<CAPTION>
     Acknowledgment Goal           Silver               Gold                 Platinum
     -------------------           ------               ----                 --------
<S>                               <C>                  <C>                  <C>
     Priority 1                    1 Business day       1 Business hour      1 hour
     Priority 2                    2 Business days      2 Business hours     2 hours
     Priority 3                    3 Business days      6 Business hours     6 hours
     Priority 4                    3 Business days      2 Business days      24 hours
     Resolution response
     Priority 1                    3 Business days      2 Business day       2 days
     Priority 2                    5 Business days      4 Business days      4 days
     Priority 3                    10 Business days     8 Business days      7 days
     Priority 4                    15 Business days     15 Business days     15 days
</TABLE>
<PAGE>

                                                                    Page 6 of 7

Priority Categories shall be defined as follows:

Priority 1         Critical: Production stop due to product or major feature
                   failure or data corruption.

Priority 2         Serious: Major impact. Major feature/product failure;
                   inconvenient workaround or no workaround exists.

Priority 3         Minor: Minor impact. Minor feature/product failure,
                   convenient workaround exists.

Priority 4         Informational: Functionality does not match documented
                   specifications.

A nonconformity is not considered an error if (a) the BackWeb product is
combined or merged with any hardware or software not supported by BackWeb; or
(b) the error is caused by Customer's misuse or improper use of the BackWeb
product.

--------------------------------------------------------------------------------
                               TECHNICAL CONTACTS

For each order for Technical Support services, the Customer must designate one
primary and one backup employee ("Technical Contacts"), to serve as liaisons
with BackWeb. The designated Technical Contact is the sole liaison between
Customer and BackWeb for all software product support and shall be based at the
customer's premises. To avoid interruptions in support services, customers must
notify BackWeb whenever their Technical Contact responsibilities are transferred
to another individual. The Customer will ensure that each Technical Contact is
trained on BackWeb's products.

--------------------------------------------------------------------------------
                                 PRIOR VERSIONS

BackWeb provides support for a specific release or version of a BackWeb product
for a minimum of six (6) months after BackWeb makes a subsequent release or
version of such product available, as an Update or otherwise. At its sole
discretion and control, BackWeb may replace specific components of the Programs
with other components and BackWeb shall only provide Technical Support for the
new components.

--------------------------------------------------------------------------------
                                   CUSTOM WORK

BackWeb Technical Support is offered for all officially released BackWeb
products. Custom made applications, created by the customer and/or by BackWeb
Professional Services, are not covered by this maintenance offering.

--------------------------------------------------------------------------------
                             SUPPORT POLICY CHANGES

Technical Support services, including Updates, are provided by BackWeb, subject
to the terms of the applicable written agreement between Customer and BackWeb,
and if none, under BackWeb's standard Software License and Services Agreement in
effect at the time Technical Support services are ordered. These Technical
Support policies are BackWeb's current policies and are subject to change.
BackWeb may inform Customer of any changes via publication on BackWeb's
Technical Support webpages and such changes shall take effect after the
then-current support period.

--------------------------------------------------------------------------------
                               REINSTATEMENT FEES

In the event that BackWeb Technical Support services lapse, are not renewed or
were never originally procured, a Reinstatement Fee shall be assessed upon
re-commencement of Technical Support services equal to the amount of
Silver-level Technical Support fees which would have been applicable during the
period of lapse, calculated based on the current Technical Support fee in effect
at the time Technical Support is ordered.

--------------------------------------------------------------------------------
                              ADDITIONAL OFFERINGS

On-Site Support

Upon Customer's request and order, BackWeb provides the on-site services of
BackWeb Engineers to assist in resolving technical support issues at the then
current Professional Services rate.

Special Reports

At fees to be mutually agreed upon in writing, BackWeb will deliver monthly
System Reports via email and/or hard copy. These reports include details
specific to the customer's issues. BackWeb includes in each such report a
summary list of all patches made available during the reporting period for the
supported Program licenses.

All mentioned reports & knowledgebase-related items will be available starting
June 2001.

--------------------------------------------------------------------------------
                        BACKWEB TECHNICAL SUPPORT CENTERS

CANADA

2225 Sheppard Avenue East, Suite 1401

<PAGE>

                                                                    Page 7 of 7

Toronto, Ontario M2J 5C2
Canada

ISRAEL

3 Abba Hillel Street
P.O. Box 3581
Ramat-Gan 52136
Israel<PAGE>

                                                                   EXHIBIT 10.29

                               ALLIANCE AGREEMENT

        THIS AGREEMENT (the "Agreement") is made by and between
PricewaterhouseCoopers LLP ("PwC"), a registered limited liability partnership
formed under an agreement governed by the laws of the State of Delaware with its
National Office located at 1177 Avenue of the Americas, New York, NY 10036 and
BackWeb Technologies, Inc., ("BackWeb"), a Delaware corporation with a principal
place of business at 2077 Gateway Place, Suite 500, San Jose, CA 95110. This
Agreement is effective as of July 19, 2001 (the "Effective Date").

                                   WITNESSETH:

        WHEREAS, BackWeb is in the business, among other things, of developing,
licensing, installing, implementing, enhancing and supporting its proprietary
BackWeb(R) software and related services (collectively, the "BackWeb Products");

        WHEREAS, PwC is in the business, among other things, of providing
computer software implementation services using its proprietary system
management methodology tools, including the design and installation of computer
software and systems for specific uses (the "Implementation Services") and of
using proprietary knowledge in engineering computer software configurations and
related products and services (the "PwC Point of View"), in reducing the level
of effort in implementing and training personnel on computer software packages
and other related services;

        WHEREAS, PwC desires to increase its Implementation Services and use of
the PwC Point of View involving BackWeb Products, in particular, in the
marketing and delivering of a business to enterprise ("B2E") solution set ("B2E
Solution Set") for global enterprise customers; and

        WHEREAS, BackWeb desires to provide business solutions to its customers
and to market the success of engagements involving its products, and in
particular, in being the component of the B2E solution set that provides online
and offline access to and delivery of business critical information, including
content monitoring, broadcast/narrowcast, activity reporting and attention
management, to any size population regardless of device with interaction and
reliability.

        NOW, THEREFORE, in consideration of these premises and the mutual
covenants herein and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties agree as follows:

        1.     Territory. The territory covered by this Agreement is Global.

        2.     Steering Committee. Upon execution of this Agreement, each party
        shall appoint two (2) liaisons, who shall co-ordinate communications
        among the parties and act for their respective organisations as required
        under this Agreement. Each party shall have one "Alliance Liaison", who
        shall foster day-to-day co-operation among the parties and perform tasks
        as mutually agreed, including the development of business plans,
        marketing plans, training plans, and knowledge transfer plans. Each
        party shall also have one "Executive Liaison", whose responsibilities
        include setting the overall business direction, reviewing alliance
        performance, and resolving problems. A party's liaison(s) may be changed
        upon written notice to the other party. The four liaisons shall jointly
        constitute a steering committee (the "Steering Committee"), which shall
        be responsible for co-ordinating and fulfilling the parties' joint
        obligations under this Agreement. Initially, those persons are:

<PAGE>

<TABLE>
<S>                                                           <C>
               PwC                                            BackWeb

               Alliance Liaison:                              Alliance Liaison:
               Name: James B Alvilhiera                       Name: David Buckland
               Address: 404 Northridge Road, Suite 1000       Address: 2077 Gateway Place, Suite 500
                        Atlanta, Georgia 30350                         San Jose, CA 95110
               Phone: 678-419-5852                            Phone (408) 933-1751
               email: james.b.alvilhiera@us.pwcglobal.com     email: davidb@backweb.com

               Executive Liaison:                             Executive Liaison:
               Name: Robin Lissak                             Name: Erez Lorber
               Address: 11 Madison Avenue                     Address: 2077 Gateway Place, Suite 500
                        New York, New York10010                        San Jose, CA 95110
               Phone: 646-598-4460                            Phone: 408-623-3986
               email: robin.lissak@us.pwcglobal.com           email:elorber@backweb.com
</TABLE>

        3.     General Cooperation Activities. In furtherance of their
respective commitments under this Agreement, the parties shall undertake the
following cooperative activities, with respect to identifying and bringing to
each other's attention opportunities to render Implementation Services or
license BackWeb Products:

               3.1.   Work together to develop a plan (the "Marketing Plan" that
is further described in Section 4.2 (12)) covering mutually agreeable marketing
activities, including emphasizing BackWeb's participation in the B2E Solution
Set, which may include press releases, user groups, seminar events, tradeshows,
advertising, collateral development and press and analyst tours;

               3.2.   Furnish each other with appropriate information for
support and planning purposes; provided, however, that each party reserves the
right, in its sole discretion, to determine the content and availability of such
information;

               3.3.   Inform appropriate personnel in their respective
organizations of the existence of this Agreement;

               3.4.   Assist each other in developing appropriate marketing
materials that each party may use for the purposes of this Agreement;

               3.5.   In cases where joint demonstrations or similar cooperative
efforts are anticipated, coordinate calls to current or prospective customers;

               3.6.   Provide appropriate support to each other for
demonstrations and mutually agreed upon general sales promotion, as well as for
agreed upon marketing events and promotional seminars;

               3.7.   Participate in regular periodic meetings to monitor the
results of each party's efforts and to review (and modify, if necessary) the
Marketing Plan to enhance successful marketing;

               3.8.   Undertake efforts to ensure that each party's personnel
involved in providing products and services hereunder are up-to-date and
knowledgeable about the other's products and services, including training as
contemplated in Section 4.2(5) of this Agreement.

               3.9.   Endeavor to keep each other apprised about new products
and services and continue to use all commercially reasonable efforts to bring
them within the scope of this Agreement to the extent commercially

                                       2
<PAGE>

feasible; and

               3.10.  On a quarterly basis, provide to the other party a report
on activities under this Agreement.

        4.     Initiatives and Commitments.

               4.1.   Initiatives. When opportunities to jointly sell
Implementation Services and BackWeb Products are identified the parties will
mutually agree upon and set forth in writing their respective rights,
obligations and responsibilities in connection with such opportunity (an
"Initiative"). The parties intend Initiatives to be performed under a
"Reciprocal Framework Services Agreement". The Reciprocal Framework Services
Agreement will establish the standard terms and conditions for each Initiative
and will be incorporated by reference into and shall become a part of each
Initiative. The Reciprocal Framework Services Agreement may be revised by mutual
written agreement between PwC and BackWeb under "Service Agreements" to
appropriately address their respective concerns in dealing with, among other
things, international and government customers and relevant international and
federal, state and local government law. The parties also will consider, among
other things, the following matters in preparing an Initiative:

                      (1)    the parties' rights to use the BackWeb Products;

                      (2)    the nature and percentage of the Implementation
Services:

                      (3)    the specific configuration products to be produced
by the parties using the PwC Point of View and their respective rights and
responsibilities regarding use, ownership, costs, staffing and schedule for
producing and maintaining the configuration products;

                      (4)    the development of consulting packages which offer
Implementation Services to BackWeb customers for fees to be determined on a case
by case basis and the schedule for producing the consulting packages;

                      (5)    the nature of the parties' contractual
relationships in any engagement with a customer, including required terms; and

                      (6)    their respective rights and obligations regarding
the preparation of a proposal or a contract to be submitted to a customer.

               4.2    Commitments.

                      (1) BackWeb commits to paying PwC [*].

                      (2) [*]

                      (3) In furtherence of said efforts, BackWeb will make
available to PwC all components and modules, both existing and those to be
developed, of the OPN Software, pursuant to the following license terms:

                      [*]

--------------------

[*]   CERTAIN INFORMATION ON THIS PAGE THAT IS MARKED BY "[*]" HAS BEEN OMITTED
      AND FILED SEPARATELY WITH THE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN
      REQUESTED WITH RESPECT TO THE OMITTED PORTIONS.

                                       3
<PAGE>

                      (4)    BackWeb will provide appropriate engineering
resources as mutually agreed by the parties to assist PwC in the development of
the modules and connectors defined by the parties in a mutually executed
development agreement that includes a project plan approved by both parties.
BackWeb will host an initial review session between BackWeb's VP of Product
Strategy, Business Development Chief Architect and an R&D Architect with PwC's
senior technical and implementation teams for identification of desired modules
and connectors, configuration requirements and/or product enhancements of the
B2E Solution Sets and the responsible party. The parties will use the results of
this review session to develop a product plan for accomplishing the development
efforts identified in the review session. This plan and its implementation will
be periodically reviewed by the parties throughout the term of the Agreement.

                      (5)    Pursuant to a jointly developed training plan for
BackWeb Products covering the types and numbers of people to be trained and the
specific courses of study to be undertaken, BackWeb agrees to provide training
to personnel of PwC, upon terms and conditions to be mutually agreed upon, as
part of its contribution to the alliance established hereby, but not as a part
of specifically described contributions under the terms of this Agreement.
BackWeb hereby grants a perpetual, non-exclusive license to PwC to use, copy,
modify, adapt and make derivative works of such training materials and
documentation for its business use hereunder and to provide Implementation
Services pursuant to terms to be agreed upon in the training plan. The initial
training shall include technical training of [*].

                      (6)    During the term of this Agreement, BackWeb agrees
not to exclude or agree with third parties to exclude, either directly or
indirectly, PwC from any opportunity to provide Implementation Services or
related services in favor of any other services or implementation provider.
BackWeb further agrees to take all steps necessary to cause PwC to continuously
have a full and meaningful opportunity to compete for Implementation Services
and related services and obtain an award of business for the same.

                      (7)    During the term of this Agreement, BackWeb agrees
to continuously provide PwC opportunities to submit proposals and fully and
meaningfully compete for engagements to assist BackWeb in the development of new
technology, products, and services, irrespective of whether such new technology,
products and services relate to the BackWeb Products covered under this
agreement as of the Effective Date of this Agreement.

                      (8)    PwC will develop a go to market strategy
highlighting the BackWeb OPN Software as a critical enterprise portal component
of the B2E Solution Set. Additionally, PwC will establish and sponsor an
Executive Advisory Council which will provide a forum for executives from PwC,
BackWeb and other vendor with products in the B2E Solution Set to discuss
strategic, business, operational and technical issues.

                      (9)    BackWeb agrees that in its relevant publications or
advertising and at marketing events and trade shows, PwC shall be identified by
BackWeb as a preferred provider of Implementation Services or any similar
services for each BackWeb product or service subject to or as later may be
subject to this Agreement. Without limiting the foregoing, BackWeb during the
term of this Agreement agrees to keep PwC at the highest level of alliance
categorization within its organization.

                      (10)   BackWeb will invite PwC to join each of its
software beta programs, will designate PwC as a Preferred Development Partner
and will provide advance notice of future releases and new developments of the
BackWeb Products.

                      (11)   BackWeb shall invite PwC to become a BackWeb Design
Partner, and as such, will be entitled to a preview of BackWeb's product design
and code and the ability to provide timely input to required product features. A
description of the BackWeb Design Partner Program is attached as Schedule B
hereto.

--------------------

[*]   CERTAIN INFORMATION ON THIS PAGE THAT IS MARKED BY "[*]" HAS BEEN OMITTED
      AND FILED SEPARATELY WITH THE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN
      REQUESTED WITH RESPECT TO THE OMITTED PORTIONS.

                                       4
<PAGE>

                      (12)   (i) BackWeb and PwC will create a marketing plan
(the "Marketing Plan") that will be created, reviewed and approved in a
reasonably timely manner in writing by both parties.

                             (ii)  [*]

                             (iii) [*]

                             (iv)  [*]

                             (v)   [*]

                      (13)   BackWeb will participate in a proof of concept
development effort to give reasonable assurance of the suitability of the
BackWeb Foundation Server for inclusion in the B2E Solution Set (the "Proof of
Concept"). The parties shall timely agree to a work plan that describes the
parameters of said Proof of Concept ( the "Proof of Concept Plan"). [*]

                      (14)   PwC agrees to designate BackWeb as a Chairman level
alliance member, with subsequent rights and obligations of the Chairman level as
described in the document titled "Vendor Benefits and Requirements" attached as
Schedule C hereto.

                      (15)   PwC will participate in the launch of the BackWeb
portal component product announcement on June 26th, 2001, including designating
a PwC employee to attend the launch and participate by discussing how PwC will
market the B2E solution set with BackWeb.

                      (16)   PwC will also:

                             (i)    develop an appropriate strategy for defining
                             the requirements of an enterprise class B2E portal;

                             (ii)   will make diligent efforts to enter into
                             appropriate relationships with a variety of
                             BackWeb's customers to be able to provide
                             complementary parts of said B2E Solution Set as a
                             bundled solution, provide feedback to research and
                             development efforts, and encourage cooperation
                             among BackWeb's customers with products included in
                             the B2E Solution Set;

                             (iii)  dedicate alliance, business, engineering and
                             architect resources to its B2E Solution Set;

                             (iv)   make commercially reasonable efforts to
                             market the B2E solution set and

                             (v)    train and maintain an appropriate number of
                             employees to deliver the B2E solution.

--------------------

[*]   THE INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED SEPARATELY WITH
      THE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO
      THE OMITTED PORTIONS.

                                       5
<PAGE>

                      (17)   PwC will participate in other BackWeb partner
                             events, as mutually agreed upon .

                      (18)   BackWeb will provide PwC with an opportunity to
                             propose a business alliance to enable PwC to
                             negotiate for the right to become BackWeb's
                             professional services organization and/or sole
                             distributor in Latin America and the Asia Pacific
                             theatre at a later date.

        5.     Relationship of the Parties.

               5.1    Each party acknowledges and agrees that each is an
independent contractor in performing its obligations under this Agreement and
that its employees are not employees or agents of the other party for any
purpose, including, but not limited to, federal, state or local unemployment
insurance laws, old age benefits, social security law, workmen's compensation
law, tax laws or any other industrial law, and are not eligible for any benefits
to which employees of the other party are eligible for any benefits to which
employees of the other party are eligible. Each party is solely and exclusively
liable for the payment of all required federal, state and local income,
employment and unemployment taxes and associated contributions in connection
with its employees' services.

               5.2    Neither party nor its employees have any authority,
express or implied, to assume or create any obligations on behalf of the other
party and shall not use or display the other party's name or any other
trademark, logo, trade name or service mark owned or claimed by the other party
without the other party's prior written consent. Nothing contained in this
Agreement is intended to constitute or create a joint venture or partnership
between PwC and BackWeb. During the term of this Agreement, should the terms
"joint venturer," "co-venturer," "partner," "marketing partner," "partnership"
or similar terms be used to describe the relationship of the parties under this
Agreement, the parties shall make clear that those terms refer to the spirit of
cooperation between PwC and BackWeb, and do not describe or expressly or
impliedly create a legal partnership or joint venture, or responsibility by one
party for the actions of the other. Each party is responsible for its own costs
and expenses associated with its performance of this Agreement. Execution of
this Agreement does not, and shall not be construed to be, an endorsement by
either party of the products or services of the other party.

               5.3.   Except as may be set forth in an Initiative, this
Agreement is non-exclusive and either party is free to enter into and continue
cooperative marketing arrangements with other parties, to provide products and
services to any client or prospective client and to develop, use or market
products, services or materials similar to or competitive with the products and
services which are the subject of this Agreement provided such arrangements and
efforts do not violate the provisions of or interfere with the obligations of
the parties under this Agreement.

        6.     Indemnity.

               Each party shall indemnify, defend and hold the other party and
its partners, principals, employees and officers harmless (including paying
reasonable attorney's fees) against any claims that its products (the BackWeb
Products in the case of BackWeb and the PwC Point of View in the case of PwC) or
information conveyed by it under this Agreement infringe any United States
patent or copyright or any trade secret or other proprietary right of a third
party. This indemnity is contingent upon the indemnified party: (1) promptly
notifying the indemnifying party of any claim; (2) allowing the indemnifying
party an opportunity to control the defense and settlement of any claim; and (3)
cooperating with all reasonable requests of the indemnifying party that are the
subject of the alleged infringement. This indemnity does not cover claims of
infringement resulting from either party's modification of the other party's
products.

        7.     Warranties.

               7.1.   Each party warrants to the other that:

                                       6
<PAGE>

                      (1)    it has full right and power to enter into this
Agreement;

                      (2)    entering into this Agreement does not violate the
terms and conditions of any other agreement or contract, including but not
limited to any other agreement providing for cooperative marketing of another
party's products or services, or any legal obligation; and

                      (3)    the information which may be disclosed by it, the
process of disclosure or the use of information as contemplated by this
Agreement will not infringe a trade secret right, trademark, patent, copyright
or other proprietary right of a third party.

               7.2.   BackWeb warrants to PwC that: (1) it is exclusive owner of
or has the right to grant a license to the BackWeb Products; and (2) the BackWeb
Products do not infringe any trade secret, trademark, patent, copyright or other
proprietary right of a third party.

               7.3.   NEITHER PARTY MAKES ANY OTHER WARRANTY, EXPRESS, IMPLIED
OR STATUTORY OR ARISING BY COURSE OF CONDUCT OR PERFORMANCE, CUSTOM OR USAGE IN
THE TRADE, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF
MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.

        8.     Ownership; Trademarks.

               8.1    Other than the right to use information exchanged under
this Agreement for the express purposes set forth herein, and to BackWeb
Products under an Initiative to use the PwC Point of View, no license to either
party, express or implied, by estoppel or otherwise, under any trade secret
right, trademark, patent or copyright or applications which are now or may
hereafter be owned by either party, is granted by the conveying of information
under this Agreement.

               8.2    The parties agree to use their best efforts to reach
mutual agreement as to their rights and obligations in connection with the
commercial exploitation of any joint invention, work of authorship or
proprietary technical data. Failing agreement, the matter shall be a dispute and
resolved as set forth in the Dispute Resolution clause of this Agreement.

               8.3    Each party agrees to cause their employees to produce only
"works made for hire" hereunder and will hold the other party harmless from
their failure to do so. Each party agrees to use its best efforts to require its
employees, and if appropriate, other persons under contract to it, to provide
reasonable assistance in the procurement and protection of rights conferred by
this paragraph and to execute all lawful documents in conjunction therewith.
Expenses incurred in conjunction with the preparation of patent applications,
applications for copyright registrations and in enforcing proprietary rights
therein shall be borne by the party owning such rights or, if jointly owned, by
the parties in proportion to their respective interests.

               8.4    To the extent that any co-development undertaken by the
parties results in technology and/or intellectual property of one party being
included in a product or component that the other party wishes to offer for
license to third parties, PwC and BackWeb will reasonably consider the payment
of an appropriate royalty or license fee to the party providing the technology
and/or intellectual property.

               8.5    In connection with the performance of its obligations
under this Agreement, each party grants to the other a license to use the other
party's name and certain other trademarks (the "Alliance Marks"): (i) on each
other's website to identify the other party as an authorized alliance member and
briefly describe their business; (ii) on trade show and marketing event signage
and presentation decks; and (iii) as otherwise authorized in writing by a party
from time to time. Each party agrees to submit to the other party, in advance of
any proposed use of the other party's Alliance Marks, samples of its use of the
Alliance Marks for review. If, in the sole determination of either party, any
use or proposed use is unacceptable, the requesting party shall be prohibited
from using the Alliance

                                       7
<PAGE>

Marks as proposed.

        9.     Dispute Resolution. Any dispute, disagreement, claim or
controversy between the parties arising out of or relating to this Agreement
(the "Disputed Matter") which cannot be settled by mutual agreement shall be
resolved by binding arbitration, according to the Commercial Arbitration Rules
of the American Arbitration Association, before a panel of three arbitrators.
One of the arbitrators will be selected by each party, and the third arbitrator
will be selected by the two party-appointed arbitrators. Any such arbitration
will be held in the New York metropolitan area. The parties will share the costs
of the arbitration equally subject to final apportionment by the arbitrators.
The arbitrators will apply the law chosen by the parties in Section 12.9 to
govern the interpretation of this Agreement. The decision of the arbitrators
will be final and conclusive on PwC and BackWeb. Judgement upon an award
rendered by the arbitrators may be entered in any court of competent
jurisdiction. Neither PwC or BackWeb will institute any action or proceeding
against the other party in any court concerning any Disputed Matter that is or
could be the subject of a claim or proceeding under this Section, except as set
forth in Section 12.11. Pending the resolution of any Disputed Matter, both
BackWeb and PwC shall continue their performance to the extent that such
performance is feasible.

        10.    Confidentiality.

               10.1.  Each party acknowledges that during the term of this
Agreement it will receive information from the other that the other party
regards as confidential and proprietary ("Confidential Information").
Confidential Information includes the PwC Point of View, the BackWeb Products
and other information disclosed by either party to the other in writing and
marked "confidential" or "proprietary" or with a similar legend. No other
information is confidential within the meaning of this Agreement, except for
information that a party knows, or has reason to know, is confidential or
proprietary based upon its treatment by the disclosing party.

               10.2.  PwC and BackWeb shall use and copy Confidential
Information only for the purposes of this Agreement and shall not disclose
Confidential Information to any third party, including but not limited to
prospective customers, without the other party's prior written consent.
Disclosure to employees shall only be made on a need-to-know basis. Both parties
will ensure that all copies, in whole or in part, contain the appropriate
copyright or other proprietary legend. PwC and BackWeb agree to take all
appropriate action and to utilize the same effort to safeguard Confidential
Information as each utilizes to protect its own trade secrets or proprietary
information but, at a minimum, PwC and BackWeb shall take reasonable steps to
advise their employees of the confidential nature of the Confidential
Information, to ensure by agreement or otherwise that they are prohibited from
copying or revealing such Confidential Information, except to the extent
required by such employee to carry out PwC's or BackWeb's obligations under this
Agreement, and to require that such Confidential Information be kept in a secure
location. Each party will promptly notify the other if it believes that
Confidential Information has lost its status as such and before using such
information without restriction.

               10.3.  PwC and BackWeb also agree to treat as confidential and
proprietary any information of a third party that PwC or BackWeb is obligated to
treat as proprietary and confidential, provided that sufficient notice of the
obligation is given by either party in writing.

               10.4.  Notwithstanding anything to the contrary contained in this
Section, PwC and BackWeb shall not be obligated to treat as confidential any
information disclosed by the other party ("the Disclosing Party") which: (1) is
rightfully known to the recipient prior to negotiations leading to this
Agreement, other than information obtained in confidence under prior
engagements; (2) is generally known or easily ascertainable by non-parties of
ordinary skill in computer design, computer application software consulting and
computer programming; (3) is released by the Disclosing Party to any other
person, firm or entity (including governmental agencies or bureaus) without
restriction; (4) is independently developed by the recipient without any
reliance on Confidential Information; (5) is or later becomes part of the public
domain without breach of this party without restriction from any non-party; or
(6) is released by the receiving party into the public domain in response to
lawful legal process, provided the Disclosing Party is notified and given an
opportunity to intervene prior to release.

                                       8
<PAGE>

               10.5.  With respect to Confidential Information as referred to in
this Section, BackWeb and PwC shall exercise the same level of protection and
care that each party customarily uses in preserving and safeguarding its own
proprietary and confidential information.

        11.    Term and Termination.

               11.1.  This Agreement will have an initial term of [*] and may be
renewed for successive [*] terms, upon terms and conditions to be mutually
agreed upon during negotiations that will commence no later than ninety (90)
days from the end of the initial term.

               11.2   Either party may terminate this Agreement upon thirty (30)
days prior written notice in the event of a material breach of this Agreement by
the other party that is not cured within the thirty (30) day notice period.

               11.3   BackWeb and PwC each shall be excused from performance for
any period to the extent that it is prevented from performing any obligation, in
whole or in part, as a result of causes beyond its reasonable control and
without its fault or negligence, including without limitation, acts of God,
natural disaster, war, civil disturbance, court order or labor dispute. Such
nonperformance shall not be a default or a ground for termination. In the event
such nonperformance continues for a period of sixty (60) days or more, either
BackWeb or PwC may terminate this Agreement without cause by giving fifteen (15)
days written notice to the other party.

               11.4   In the event PwC concludes the existence of this Agreement
constitutes actual, or the appearance of, impairment of independence with
respect to any PwC audit client, this Agreement shall be subject to termination
by PwC upon fifteen (15) days prior written notice to BackWeb.

               11.5   Upon any termination of this Agreement:

                      (1)    each party shall promptly return to the other
party, or dispose of as mutually agreed, all property and materials, including
confidential materials and Confidential Information, furnished to it by the
other party pursuant to this Agreement; and

                      (2)    both parties shall cease acting in a manner that
would imply a continuing relationship between the parties and shall cease all
marketing and advertising activities contemplated under this Agreement,
including ceasing to use each other's Alliance Marks.

               11.6   The obligations of the parties in Sections 5 through 10
and 11.6, Sections 12.1 through 12.12 and payment obligations under Section 4 to
the extent that any such obligations are due and payable at the time of the
termination or expiration survive any termination or expiration of this
Agreement.

               11.7   [*]

        12.    General Provisions.

               12.1.  Binding Nature and Assignment. This Agreement shall be
binding upon and inure solely to the benefit of the parties hereto and their
permitted successors and assigns. Neither party may, nor shall have the power
to, assign or transfer this Agreement or any rights or obligations hereunder,
without the prior written consent of the other party, except that either may,
without consent, assign or transfer this Agreement or its rights or obligations
hereunder to a successor to the business of either to which this Agreement
relates. Any attempt to assign or transfer this Agreement in violation of this
subsection shall be void and of no force and effect.

--------------------

[*]   THE INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED SEPARATELY WITH
      THE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO
      THE OMITTED PORTIONS.

                                       9
<PAGE>

               12.2.  Notices. Wherever BackWeb or PwC is required or permitted
to give notice to the other, such notice shall be deemed given when delivered by
hand or when mailed by United States mail, registered or certified mail, return
receipt requested, postage prepaid or by express mail with package tracking
capability, and addressed as follows:

================================================================================
In the case of PwC:                  In the case of BackWeb:

Robin Lissak                         BackWeb Technologies, Inc.
11 Madison Avenue                    2077 Gateway Place
New York, New York 10010             San Jose, CA 95110
                                     Attn: Vice president - Business Development
With a copy to:
Michael Dooley, Esq.
PricewaterhouseCoopers LLP
6500 Rock Spring Drive, Suite 500
Bethesda, Maryland 20817
================================================================================

BackWeb and PwC may change their address for notification purposes from time to
time by giving the other party prior written notice of the new address and the
date upon which it will become effective.

               12.3.  Approvals and Similar Actions. Where agreement, approval,
acceptance, consent or similar action by BackWeb or PwC is required, such action
shall not be unreasonably delayed. Each party agrees to take such action and to
execute and deliver such other documents as may be necessary or desirable to
effectuate the purposes of this Agreement.

               12.4.  Severability. If any provision of this Agreement is
declared or found to be illegal, unenforceable or void, then both parties shall
be relieved of all obligations arising under such provisions, but if the
remainder of this Agreement shall not be affected by such declaration or finding
and is capable of substantial performance, then each provision not so affected
shall be enforced to the extent permitted by law.

               12.5.  Waiver. No delay or omission in exercising any right or
power shall impair such right or power or be construed to be a waiver. A waiver
by BackWeb or PwC of any of the covenants to be performed by the other or any
breach shall not be construed to be waiver of any succeeding breach or of any
other covenant. To be effective, waivers must be in writing and signed by a duly
authorized representative of the party alleged to have waived or consented.

               12.6.  Remedies. All remedies shall be cumulative and in addition
to and not in lieu of any other remedies available to BackWeb or PwC at law, in
equity or otherwise.

               12.7.  Entire Agreement. BackWeb and PwC expressly agree that,
upon execution of this Agreement, all prior agreements and understandings
relating to the subject matter hereof are superseded in their entirety and shall
be of no further force or effect.

               12.8.  Amendments. No amendment shall be valid unless in writing
and signed by authorized representatives of the parties.

               12.9.  Governing Law. This Agreement will be governed by the laws
of the State of New York, without giving effect to its laws on conflicts of law.

                                       10
<PAGE>

               12.10. Hiring of Employees. During the term of this Agreement and
for one (1) year thereafter, neither BackWeb or PwC, nor any of their respective
affiliates, shall solicit for employment any person employed then or within the
preceding twelve (12) months by the other or any affiliate of the other, that
has supplied services under this Agreement, without the prior approval of the
other party.

               12.11. Injunctive Relief. The parties agree that in the event of
a breach of Sections 5, 8 and 10, money damages are not an adequate remedy. In
such an event, the aggrieved party may, in addition to such other equitable and
legal relief which may be available, seek the entry of injunctive relief by a
court of competent jurisdiction.

               12.12. Limitation of Liability. In no event shall either party be
liable to the other for any lost profits or any claim based upon any third party
claim (except as provided for in Section 6 ) for any reason whatsoever, whether
in contract, tort, statute, including negligence, or otherwise, OR ANY INDIRECT,
INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES OR DIRECT DAMAGES IN EXCESS OF TWO
MILLION DOLLARS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

               12.13  Publicity. All news releases, public announcements,
advertisements, public comments, web site references and any other publicity of
any kind to be released by either party or both parties jointly concerning this
Agreement, its terms or the efforts of the parties hereunder must be approved in
writing by both parties prior to release.

               12.14  International Framework. This Agreement is the overall
framework for the alliance between PwC and BackWeb; however, it is understood
that specific implementation of this relationship internationally may require
that local country addenda be added to this Agreement from time to time,
executed by the PwC Entity in the country and an entity representing BackWeb;
the intent is that such addendum will not modify the terms of this Agreement,
except to the extent necessary to reflect international and local business
conditions and legal requirements.

               12.15  PwC Entity. PwC Entity shall mean (i) any entity that has
executed or during the term of the Agreement executes a written participation
agreement with PricewaterhouseCoopers International Ltd.; or (ii) any entity
that was a participating entity in the Price Waterhouse World Firm or in Coopers
& Lybrand International or had executed a membership agreement with Coopers &
Lybrand International or was an associated firm of Coopers & Lybrand
International and, in each case, is expected to become a participating entity in
PricewaterhouseCoopers International Ltd.; (iii) a subsidiary or affiliate of an
entity in items (i) or (ii) above; or (iv) a successor to any entity contained
in (i), (ii) or (iii).

        IN WITNESS WHEREOF, the parties have caused this Agreement to be
executed by their authorized representatives as of the date first set forth
above.

PRICEWATERHOUSECOOPERS LLP              BACKWEB TECHNOLOGIES, INC.

By:  /s/ CATHY NEUMANN                  By:  /s/ GWEN SPERTELL
    ----------------------------            -------------------------------

Title:                                  Title:  COO
       -------------------------               ----------------------------

Date:                                   Date:
      --------------------------              -----------------------------

                                       11
<PAGE>

                                  SCHEDULE A-1

              SLSA and Order Form for OPN Software attached hereto

                                       12
<PAGE>

[BACKWEB LOGO]

                                   ORDER FORM

CUSTOMER NAME:     PRICEWATERHOUSE COOPERS

BILLING CONTACT:                              BILLING ADDRESS:
                   -----------------------                      ----------------
PHONE:
                   -----------------------                      ----------------
FAX:
                   -----------------------                      ----------------
EMAIL:
                   -----------------------                      ----------------

TECHNICAL CONTACT:                            SHIPPING ADDRESS: same as above
                   -----------------------                      ----------------
PHONE:
                   -----------------------                      ----------------
FAX:
                   -----------------------                      ----------------
EMAIL:
                   -----------------------                      ----------------

A.  ORDER INFORMATION

1.  PLATFORMS:

    MAKE/MODEL: PC COMPATIBLE     OPERATING SYSTEM: WINDOWS NT     MEDIA: CD-ROM

2.  PROGRAMS:

    Product                            License Level            License Type
    -------                            -------------            ------------
    BackWeb (R) Offline Portal    Unlimited B to E Users    Application Specific
    & Notification Bundle
    - Offline Portal
            Includes Content Monitoring,
            Broadcast/Narrowcast and
            Activity Reporting
    - Attention Management
    - Video & Media
    - Survey/Publisher(*)
    - Escalation(*)

2.  FEES:
         Total Net License Fees Due:
         Initial year annual Technical Support Level:  Silver
         Total Technical Support Fees Due(*):
         TOTAL FEES DUE, excluding VAT(**):
         (*)Technical Support is effective upon shipment (or upon Order Form
         Effective Date for products not requiring shipment) and shall continue
         until 12 months from the Effective Date.
         (**) All fees are specified in U.S. dollars and are due and payable as
         set forth in Section B.4. The fees set forth above do not include
         applicable taxes, including value added tax, which shall be charged to
         Customer.

B.  GENERAL TERMS

1.  Definitions Specific to Order Form.
    a.  License Type     -  "Application Specific": shall mean Programs that may
                         only be used for the designated Uses set forth in the
                         Alliance Agreement between the parties, dated July 13
                         2001.

    b.  License Level    -  "B to E User": is defined as any individual who is
                         an employee of Customer and who is authorized by
                         Customer to use the Programs for Customer's business
                         operations.

                                       13
<PAGE>

    c.   Territory      -  "Territory": for use and installation of the Programs
                        shall be worldwide, subject to U.S. export laws.

2.  Scope of License. The Program licenses acquired under this Order Form are
    perpetual.

3.  Any services acquired are and will be bid by BackWeb separately from the
    Program licenses acquired pursuant to this Order Form. Customer understands
    that it has the right to acquire the Program licenses without acquiring the
    services, and that Customer has the right to acquire the Program licenses
    and the services separately.

--------------------------------------------------------------------------------

Customer and BackWeb agree that the terms and pricing of this Order Form shall
not be disclosed without the prior written consent of the other party. This
Order Form is valid through July 30, 2001 and shall become binding upon
execution by Customer and acceptance by BackWeb.

The Effective Date of this Order Form shall be _____________________________ .

PRICEWATERHOUSE COOPERS                     BACKWEB TECHNOLOGIES INC.

By: _________________________               By: __________________________

Name: _______________________               Name: ________________________

Title: ______________________               Title: _______________________

This Order Form and the products and services acquired under this Order Form
shall be governed by the terms of the standard BackWeb Software License and
Services Agreement in effect on the Effective Date of this Order Form (the
"Agreement"), as amended by the Alliance Agreement between the parties, dated
July __ 2001.

--------------------------------------------------------------------------------

                                       14
<PAGE>

[BACKWEB LOGO]

                     SOFTWARE LICENSE AND SERVICES AGREEMENT

     This Software License and Services Agreement ("Agreement") is between
     ______________________________ ("Customer") and BackWeb Technologies, Inc.
     ("BackWeb"). The terms of this Agreement shall apply to each Program
     license granted and to all services provided by BackWeb under this
     Agreement, which will be identified on one or more Order Forms.

I.   DEFINITIONS

1.1  "PROGRAM" means the software in object code form distributed by BackWeb for
     which Customer is granted a license pursuant to this Agreement, and the
     media, Documentation and Updates therefor.

1.2  "DOCUMENTATION" means the standard user guides and
     manuals for installation and use of the Program software
     which is provided by BackWeb with the delivery of the
     applicable Programs.

1.3  "UPDATE" means a subsequent release of the Program made generally available
     to BackWeb's supported customers for the applicable level of Technical
     Support services. Customer shall receive the Updates available under the
     applicable level of Technical Support services provided Customer has
     ordered the applicable level of Technical Support for the applicable
     Program license for the relevant time period. Update shall not include any
     release, option or future product which BackWeb licenses separately or
     which is not included under the applicable level of Technical Support
     services.

1.4  "ORDER FORM" means the document by which Customer orders Program licenses
     and services, and which is agreed to by the parties. The Order Form shall
     reference the Effective Date of this Agreement.

1.5  "PLATFORM" means the computer hardware and operating system designated on
     the relevant Order Form.

1.6  "TECHNICAL SUPPORT" means Program support provided under BackWeb's policies
     in effect on the date Technical Support is ordered.

1.7  "COMMENCEMENT DATE" means the date on which the Program licenses specified
     on an Order Form are delivered by BackWeb to Customer, or if no delivery is
     necessary, the Effective Date set forth on the relevant Order Form.

II.  PROGRAMS.

2.1  RIGHTS GRANT. BackWeb grants to Customer a nonexclusive license to use the
     Programs specified on an Order Form under this Agreement, as follows:

     A.   to install the Programs on the appropriate number of computers of
     the Platforms required to use the Programs, as licensed, and to use the
     Programs for Customer's operations, consistent with the use limitations
     specified or referenced in this Agreement, an Order Form, or the
     Documentation ("Use Levels");

     B.   to use the Documentation provided with the Programs in support of
     Customer's authorized use of the Programs;

     C.   to modify the Programs consistent with the Documentation and combine
     them with other software products; and

     D.   to allow third parties to use the Programs for Customer's operations
     so long as Customer ensures that use of the Programs is in accordance with
     the terms of this Agreement and the applicable Use levels for the Program
     license. Customer may be required to obtain an activation key or code to
     initiate or continue use of the Program.

     Unless otherwise specified in the applicable Order Form, the territory for
     use and installation of the Programs shall be the United States. Also,
     BackWeb shall deliver to the Customer location specified in such Order Form
     one (1) copy of the software media and Documentation ("Master Copy") for
     each Program currently available in production release as of the effective
     date of the Order Form for the applicable Platforms. Customer shall have
     the right to use the Master Copy (i) to make the number of copies as
     necessary to allow Customer to use the Programs as licensed under this
     Agreement consistent with the applicable Use Levels for such Program
     license; and (ii) to make a reasonable number of copies of the Program for
     backup and archival purposes only. All titles, trademarks, and copyright
     and restricted rights notices shall be reproduced in such copies. Customer
     shall not copy or use the Programs (including the Documentation) except as
     specified in this Agreement or an Order Form.

2.2  LIMITATIONS ON USE. Customer may not relicense, rent or lease the Programs
     or use the Programs for third-party training, commercial time-sharing,
     rental or service bureau use, or outsourcing for third parties. Customer
     agrees not to cause or permit the reverse engineering, disassembly or
     decompilation of the Programs, except to the extent required to obtain
     interoperability with other independently created software or as specified
     by law.

2.3  TITLE. BackWeb shall retain all title, copyright and other proprietary
     rights in the Programs and any modifications made to the Programs. Customer
     does not acquire any rights, express or implied, in the Programs or
     modifications thereto, other than those specified in this Agreement.

2.4  VERIFICATION. BackWeb may audit Customer's use of the Programs. Any such
     audit shall be conducted during regular business hours at Customer's
     facilities and shall not unreasonably interfere with Customer's business
     activities. If an audit reveals that Customer has underpaid fees to
     BackWeb, Customer shall be invoiced for such underpaid fees. If the
     underpaid fees are in excess of five

III. SERVICES

3.1  TECHNICAL SUPPORT SERVICES. Technical Support services ordered by Customer
     will be provided under BackWeb's Technical Support policies in effect on
     the date Technical Support is ordered.

<PAGE>

                                  SCHEDULE A-2

                              BACKWEB OPN SOFTWARE

- Offline Portal

        Includes Content Monitoring, Broadcast/Narrowcast and Activity Reporting

- Attention Management
- Video & Media
- Survey/Publisher*
- Escalation*

* Requires BackWeb Proactive Attention Management Server

                                       18
<PAGE>

                                   SCHEDULE B

                         BACKWEB DESIGN PARTNER PROGRAM

Under the BackWeb Design Partner Program, BackWeb will share with Program
participants future product development plans and product designs within a
reasonable time after BackWeb develops such plans and designs. BackWeb expects
to meet at agreed-upon times with each Program participant to discuss new plans,
development activities and product issues. BackWeb will solicit and review feed
back from Program participants concerning its plans and will demonstrate
work-in-progress to the extent such work can be demonstrated at participant
facilities. BackWeb expects Program participants to participate in the Beta
process for relevant products.

BackWeb Design Partners will be invited to participate in the following:

[*]

-------------------

[*]   CERTAIN INFORMATION ON THIS PAGE THAT IS MARKED BY "[*]" HAS BEEN OMITTED
      AND FILED SEPARATELY WITH THE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN
      REQUESTED WITH RESPECT TO THE OMITTED PORTIONS.

                                       19
<PAGE>

                                   SCHEDULE C

                                 VENDOR BENEFITS

                                 CHAIRMAN LEVEL

[*]

-------------------

[*]   THE INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED SEPARATELY WITH
      THE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO
      THE OMITTED PORTIONS.

                                       20

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00031-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00031-of-00352.parquet"}]]