Document:

Exhibit

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Exhibit 10.9

RESTRICTED STOCK UNIT GRANT NOTICE 
UNDER THE 
BLUE BUFFALO PET PRODUCTS, INC.  
2015 OMNIBUS INCENTIVE PLAN
Blue Buffalo Pet Products, Inc. (the “Company”), pursuant to its 2015 Omnibus Incentive Plan (the “Plan”), hereby grants to the Participant set forth below the number of Restricted Stock Units set forth below.  The Restricted Stock Units are subject to all of the terms and conditions as set forth herein, in the Restricted Stock Unit Agreement (attached hereto or previously provided to the Participant in connection with a prior grant), and in the Plan, all of which are incorporated herein in their entirety. Capitalized terms not otherwise defined herein shall have the meaning set forth in the Plan.
Participant:                                

Date of Grant:         
Vesting Reference Date:    
Number of Restricted Stock Units: 
    
		
	Vesting Schedule:
	Provided the Participant has not undergone a Termination at the time of each applicable vesting date (or event):  

100% of the Restricted Stock Units granted hereunder shall vest on the third anniversary of the Vesting Reference Date (the “Vesting Date”).

*           *           *

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THE UNDERSIGNED PARTICIPANT ACKNOWLEDGES RECEIPT OF THIS RESTRICTED STOCK UNIT GRANT NOTICE, THE RESTRICTED STOCK UNIT AGREEMENT AND THE PLAN, AND, AS AN EXPRESS CONDITION TO THE GRANT OF RESTRICTED STOCK UNITS HEREUNDER, AGREES TO BE BOUND BY THE TERMS OF THIS RESTRICTED STOCK UNIT GRANT NOTICE, THE RESTRICTED STOCK UNIT AGREEMENT AND THE PLAN. 

BLUE BUFFALO PET PRODUCTS, INC.         PARTICIPANT1 

________________________________        ________________________________ 
By:                     
Title: 
 

____________
		
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	To the extent that the Company has established, either itself or through a third-party plan administrator, the ability to accept this award electronically, such acceptance shall constitute the Participant’s signature hereof. 

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RESTRICTED STOCK UNIT AGREEMENT 
UNDER THE 
BLUE BUFFALO PET PRODUCTS, INC.  
2015 OMNIBUS INCENTIVE PLAN
Pursuant to the Restricted Stock Unit Grant Notice (the “Grant Notice”) delivered to the Participant (as defined in the Grant Notice), and subject to the terms of this Restricted Stock Unit Agreement (this “Restricted Stock Unit Agreement”) and the Blue Buffalo Pet Products, Inc.  2015 Omnibus Incentive Plan (the “Plan”), Blue Buffalo Pet Products, Inc.  (the “Company”) and the Participant agree as follows.  Capitalized terms not otherwise defined herein shall have the same meaning as set forth in the Plan. 
1. Grant of Restricted Stock Units.  Subject to the terms and conditions set forth herein and in the Plan, the Company hereby grants to the Participant the number of Restricted Stock Units provided in the Grant Notice (with each Restricted Stock Unit representing an unfunded, unsecured right to receive one share of Common Stock).  The Company may make one or more additional grants of Restricted Stock Units to the Participant under this Restricted Stock Unit Agreement by providing the Participant with a new Grant Notice, which may also include any terms and conditions differing from this Restricted Stock Unit Agreement to the extent provided therein.  The Company reserves all rights with respect to the granting of additional Restricted Stock Units hereunder and makes no implied promise to grant additional Restricted Stock Units. 
2. Vesting.  Subject to the conditions contained herein and the Plan, the Restricted Stock Units shall vest and the restrictions on such Restricted Stock Units shall lapse as provided in the Grant Notice.  With respect to any Restricted Stock Unit, the period of time that such Restricted Stock Unit remains subject to vesting shall be its Restricted Period.
 In the event the Participant’s employment or service to the Company is terminated by the Company due to the Participant’s death or Disability prior to the Vesting Date (as defined in the Grant Notice), then the Participant shall vest in an amount of Restricted Stock Units equal to the product of (x) the number of Restricted Stock Units indicated in the Grant Notice, and (y) a fraction, the numerator of which is the number of days between the Vesting Reference Date and the Participant’s termination date, and the denominator of which is the number of days between the Vesting Reference Date and the Vesting Date. Any unvested Restricted Stock Units shall be forfeited to the Company by the Participant for no consideration as of the date of such termination.
3.  Settlement of Restricted Stock Units.  The provisions of Section 9(d) of the Plan are incorporated herein by reference and made a part hereof.
4. Treatment of Restricted Stock Units Upon Termination. The provisions of Section 9(c)(ii) of the Plan are incorporated herein by reference and made a part hereof. 

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5. Company; Participant. 
(a) The term “Company” as used in this Agreement with reference to employment shall include the Company and its subsidiaries. 
(b) Whenever the word “Participant” is used in any provision of this Agreement under circumstances where the provision should logically be construed to apply to the executors, the administrators, or the person or persons to whom the Restricted Stock Units may be transferred by will or by the laws of descent and distribution, the word “Participant” shall be deemed to include such person or persons. 
6. Non-Transferability. The Restricted Stock Units are not transferable by the Participant except to Permitted Transferees in accordance with Section 14(b) of the Plan.  Except as otherwise provided herein, no assignment or transfer of the Restricted Stock Units, or of the rights represented thereby, whether voluntary or involuntary, by operation of law or otherwise, shall vest in the assignee or transferee any interest or right herein whatsoever, but immediately upon such assignment or transfer the Restricted Stock Units shall terminate and become of no further effect. 
7. Rights as Stockholder.  The Participant or a permitted transferee of the Restricted Stock Units shall have no rights as a stockholder with respect to any share of Common Stock underlying a Restricted Stock Unit unless and until the Participant shall have become the holder of record or the beneficial owner of such Common Stock, and no adjustment shall be made for dividends or distributions or other rights in respect of such share of Common Stock for which the record date is prior to the date upon which the Participant shall become the holder of record or the beneficial owner thereof.
8. Tax Withholding. The provisions of Section 14(d) of the Plan are incorporated herein by reference and made a part hereof. 
9. Clawback/Repayment. All Restricted Stock Units shall be subject to reduction, cancellation, forfeiture or recoupment to the extent necessary to comply with (1) any clawback, forfeiture or other similar policy adopted by the Board or the Committee and as in effect from time to time, and (2) applicable law.  The Committee may also provide that if the Participant receives any amount in excess of the amount that the Participant should have otherwise received under the terms of the Restricted Stock Units for any reason (including, without limitation, by reason of a financial restatement, mistake in calculations or other administrative error), the Participant shall be required to repay any such excess amount to the Company.  
12. Change in Control.  If a Change in Control occurs and the Participant's employment is terminated by the Company without Cause or by the Participant for Good Reason within 12 months following the Change in Control and prior to the Vesting Date, the Participant shall vest in an amount of Options equal to the product of (x) the number of Options indicated in the Grant Notice, and (y) a fraction the numerator of which is the number of days of the 3 year vesting period for which the Participant was employed by the Company plus 365 days, and the 

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denominator of which is the number of days between the Vesting Reference Date and the Vesting Date.  For purposes of this Agreement Good Reason means  
     (a) a material reduction in the Participant's base salary;
     (b) a material reduction in the Participant's target annual bonus opportunity;
     (c) a relocation of the Participant's principal place of employment by more than 50 miles;
     (d) the Company's failure to obtain an agreement from any successor to the Company to assume and agree to perform the obligations under the Plan in the same manner and to the same extent that the Company would be required to perform, except where such assumption occurs by operation of law; or
     (e) a material, adverse change in the Participant's authority, duties or responsibilities (other than temporarily while the Participant is physically or mentally incapacitated or as required by applicable law).
The Participant cannot terminate his or her employment for Good Reason unless he or she has provided written notice to the Company of the existence of the circumstances providing grounds for termination for Good Reason within 60 days of the initial existence of such grounds and the Company has had at least 30 days from the date on which such notice is provided to cure such circumstances.

10. Detrimental Activity.  Notwithstanding anything to the contrary contained in the Plan, the Grant Notice or this Restricted Stock Unit Agreement, if a Participant has engaged or engages in any Detrimental Activity, the Committee may, in its sole discretion, (1) cancel any or all of the Restricted Stock Units, and (2) the Participant will forfeit any gain realized on the vesting of such Restricted Stock Units, and must repay the gain to the Company. 
11. Notice.  Every notice or other communication relating to this Agreement between the Company and the Participant shall be in writing, and shall be mailed to or delivered to the party for whom it is intended at such address as may from time to time be designated by it in a notice mailed or delivered to the other party as herein provided; provided that, unless and until some other address be so designated, all notices or communications by the Participant to the Company shall be mailed or delivered to the Company at its principal executive office, to the attention of the Chief Human Resources Officer or another officer designated by the Company, and all notices or communications by the Company to the Participant may be given to the Participant personally or may be mailed to the Participant at the Participant’s last known address, as reflected in the Company’s records.  Notwithstanding the above, all notices and communications between the Participant and any third-party plan administrator shall be mailed, delivered, transmitted or sent in accordance with the procedures established by such third-party plan administrator and communicated to the Participant from time to time. 

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12. No Right to Continued Service.  This Agreement does not confer upon the Participant any right to continue as an employee or service provider to the Company. 
13. Binding Effect.  This Agreement shall be binding upon the heirs, executors, administrators and successors of the parties hereto. 
14. Waiver and Amendments.  Except as otherwise set forth in Section 13 of the Plan, any waiver, alteration, amendment or modification of any of the terms of this Agreement shall be valid only if made in writing and signed by the parties hereto; provided, however, that any such waiver, alteration, amendment or modification is consented to on the Company’s behalf by the Committee.  No waiver by either of the parties hereto of their rights hereunder shall be deemed to constitute a waiver with respect to any subsequent occurrences or transactions hereunder unless such waiver specifically states that it is to be construed as a continuing waiver. 
15. Governing Law. This Agreement shall be construed and interpreted in accordance with the laws of the State of Delaware, without regard to the principles of conflicts of law thereof.  Notwithstanding anything contained in this Restricted Stock Unit Agreement, the Grant Notice or the Plan to the contrary, if any suit or claim is instituted by the Participant or the Company relating to this Restricted Stock Unit Agreement, the Grant Notice or the Plan, the Participant hereby submits to the exclusive jurisdiction of and venue in the courts of Delaware. 
16. Plan. The terms and provisions of the Plan are incorporated herein by reference.  In the event of a conflict or inconsistency between the terms and provisions of the Plan and the provisions of this Agreement, the Plan shall govern and control.
17.  Section 409A.  It is intended that the Restricted Stock Units granted hereunder shall be exempt from Section 409A of the Code pursuant to the “short-term deferral” rule applicable to such section, as set forth in the regulations or other guidance published by the Internal Revenue Service thereunder.a1019legalsettlement

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      1   IN THE UNITED STATES DISTRICT COURT   FOR THE EASTERN DISTRICT OF MISSOURI            IN RE BLUE BUFFALO COMPANY, LTD.   MARKETING AND SALES PRACTICES   LITIGATION      Case No. 14-md-02562-RWS      STIPULATION OF   SETTLEMENT         This Stipulation of Settlement (the “Settlement Agreement”) is made by and among   Alexia Keil, Nick Hutchison, Rachael D. Stone, Maja Mackenzie, Jonathan Fisher, David Delre,   Beth Cox, Lori Canale, and Derek McCusker (the “Class Representatives” or “Plaintiffs”), on   behalf of themselves and the Settlement Class (defined below), on the one hand, and Blue   Buffalo Company, Ltd. (“Blue Buffalo” or “Defendant”), on the other hand, subject to and   conditioned upon Court approval of the terms and conditions hereof.   RECITALS   A. On October 17, 2014, the United States Judicial Panel on Multidistrict Litigation   ordered that the Class Representatives’ respective complaints be centralized in the Eastern   District of Missouri.  See 10/17/2014 Transfer Order [Dkt. No. 1].      B. On January 30, 2015, Plaintiffs filed their Consolidated Class Action Complaint   (“Compl.”) asserting claims against Blue Buffalo under Magnuson-Moss Warranty Act, Missouri   Merchandising Practices Act, New York General Business Law § 349 (New York Deceptive   Trade Practices Act), New York General Business Law § 350 (New York False Advertising   Law), California Civil Code § 1750 et seq. (Consumers Legal Remedies Act or “CLRA”),   California Business and Professions Code § 17200 et seq. (Unfair Competition Law or “UCL”),   California Business and Professions Code § 17500 et seq. (False Advertising Law or “FAL”),   New Jersey Consumer Fraud Act, New Jersey Truth-In-Consumer Contract, Warranty and   Notice Act, Illinois Unfair Practices Act, Florida’s Deceptive and Unfair Trade Practices Act,   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 2 of 105 PageID #: 1101    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      2   Ohio Consumer Sales Practices Act, and for Breach of Express Warranty, Breach of Implied   Warranty of Merchantability, and Unjust Enrichment.  See Dkt. No. 36.     C. In connection with this Settlement, Plaintiffs will, with leave of Court, file an   Amended Consolidated Complaint, and Blue Buffalo does not object to the filing of an Amended   Consolidated Complaint.     D. Blue Buffalo answered the initial Consolidated Complaint on March 20, 2015.    E. The Class Representatives allege in the Action, inter alia, that Blue Buffalo   breached its “True Blue Promise.”  The True Blue Promise assures consumers that Blue Buffalo   Products contain only the finest natural ingredients with “NO Chicken or Poultry By-Product   Meals,” “NO Corn, Wheat or Soy,” and “NO Artificial Preservatives, Colors or Flavors.”    Compl. ¶ 3.  This “promise” appears on all Blue Buffalo Products.  Id. ¶ 4.  Plaintiffs further   allege that, contrary to the True Blue Promise, the Blue Buffalo Products did, in fact, contain   significant amounts of chicken/poultry by-product meal, corn, rice, grains, soy, and/or artificial   ingredients.   F. Blue Buffalo denies the material allegations of the Consolidated Class Action   Complaint and any and all liability with respect to all facts and claims alleged therein, and   further denies that any of the Settlement Class Members or anyone has suffered any harm or   damage or is entitled to any monetary or relief whatsoever in connection with the Action.    However, as a result of discovery conducted in another lawsuit, Blue Buffalo recently learned   that, for a period of time ending in May 2014, in violation of Blue Buffalo’s procurement   contracts and ingredient specifications, a major supplier of ingredients to Blue Buffalo and many   other pet food companies sent mislabeled ingredients to manufacturing facilities that produce   certain Blue Buffalo pet food products.  As a result of this misconduct, which was not previously   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 3 of 105 PageID #: 1102    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      3   known to or detected by Blue Buffalo or, to Blue Buffalo’s knowledge, by any other customer of   this supplier, some Blue Buffalo pet food products manufactured using the mislabeled   ingredients contained poultry by-product meal.  Based on this information, on June 12, 2015,   Blue Buffalo filed a third party complaint in this Action against Wilbur-Ellis Company   (“Wilbur-Ellis”) and Diversified Ingredients, Inc. (“Diversified”), seeking indemnification   and/or contribution for any liability that Blue Buffalo may have on account of these actions.    G. Class Counsel (defined below) represents that it conducted an examination and   investigation of the facts and law relating to the matters in this Action, including, but not limited   to, engaging in discovery, review and analysis of over 140,000 of Blue Buffalo’s, and relevant   third parties’ (including suppliers and retailers), documents and data, conducting a damage   analysis, and independent testing of the Blue Buffalo Products (defined below).  Class Counsel   also represents that it evaluated the merits of the Parties’ contentions and evaluated this   Settlement, as it affects all parties, including Settlement Class Members.  The Class   Representatives and Class Counsel, after taking into account the foregoing, along with the risks   and costs of further litigation, represent that they are satisfied that the terms and conditions of   this Settlement are fair, reasonable, and adequate, and that this Settlement is in the best interest   of the Settlement Class Members (defined below).   H. Blue Buffalo, while disclaiming all liability with respect to all claims, considers it   desirable to resolve the Action on the terms stated herein in order to avoid further expense,   inconvenience and burden and, therefore, has determined that this Settlement on the terms set   forth herein is in Blue Buffalo’s best interests.   I. This Settlement Agreement reflects a compromise between the Parties and shall in   no event be construed as or be deemed an admission or concession by any party of the truth of   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 4 of 105 PageID #: 1103    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      4   any allegation or the validity of any purported claim or defense asserted in any of the pleadings   in the Action, or of any fault on the part of Blue Buffalo, and all such allegations expressly are   denied.   J. Substantial settlement negotiations have taken place between the Parties,   including a day-long mediation session on October 26, 2015 conducted with the assistance of the   Honorable Wayne R. Andersen in Chicago, Illinois, and subsequent settlement communications   between the Parties, also involving the mediator.  As a result, this Settlement Agreement has   been reached, subject to the Court approval process set forth herein.   K. In consideration of the covenants and agreements set forth herein, and of the   releases and dismissals of claims as described below, and other good and valuable consideration,   the receipt and sufficiency of which hereby is acknowledged by each of the Parties, the Class   Representatives, on behalf of themselves and the Settlement Class Members, and Blue Buffalo   agree to the Settlement described herein, subject to Court approval, under the following terms   and conditions.    1. DEFINITIONS   1.1 “Action” means Multi-District Litigation No. 2562 (In re Blue Buffalo Marketing   & Sales Practices Litigation, 4:14-MD-2562 (E.D. Mo.)) (“MDL 2562”).  MDL 2562 includes   the Consolidated Class Action Complaint (Dkt. No. 36) and any amendments thereto, and all   individual actions transferred to, and coordinated with MDL 2562 by the Judicial Panel on   Multi-District Litigation (“JPML”) (collectively, the “Individual Actions”), specifically:      • Delre v. Blue Buffalo Company, Ltd., 3:14-00768 (D. Conn)   • Renna v. Blue Buffalo Company, Ltd., 3:14-00833 (D. Conn.)   • MacKenzie v. Blue Buffalo Company, Ltd., 9:14-80634 (S.D. Fla.)   • Stone v. Blue Buffalo Company, Ltd., 3:13-cv-00520 (S.D. Ill.)   • Keil v. Blue Buffalo Company, Ltd., 4:14-00880 (E.D. Mo.)   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 5 of 105 PageID #: 1104    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      5   • Hutchison, et al. v. Blue Buffalo Company, Ltd., 4:14-01070 (E.D. Mo.)   • Andacky, et al. v. Blue Buffalo Company, Ltd., 2:14-02938 (E.D.N.Y.)   • Fisher v. The Blue Buffalo Company, Ltd., 14-05937 (C.D. Cal.)   • Teperson v. The Blue Buffalo Company, Ltd. et al, 14-01682 (S.D. Cal.)   • Cox v. Blue Buffalo Co., Ltd., 14-00435 (S.D. Ohio)   • Douglas v. Blue Buffalo Company, Ltd., 15-02891 (E.D. La.)   • Lyman v. Blue Buffalo Company, Ltd., 15-02870 (D.S.C.)   • Jacobs v. Blue Buffalo Pet Products, Inc., 16-13417 (D. Mass.)   Any action filed after the date of this Settlement Agreement that is transferred by the JPML to   MDL 2562 shall be deemed to be included within the definition of Individual Actions.   1.2 “Blue Buffalo Products” means the products set forth in Exhibit 1.    1.3 “Claim” has the meaning set forth at paragraph 2.7 below.   1.4 “Claim Form” means the document to be submitted by Settlement Class Members   seeking compensation pursuant to this Settlement Agreement.  The Claim Form will be available   online at the Settlement Website (defined at paragraph 1.28 below) and the contents of the Claim   Form will be approved by the Court in connection with the Court-Ordered Allocation Plan   (defined below).   1.5 “Claimant” means a Settlement Class Member who submits a claim as described   in Section II of this Settlement Agreement.      1.6 “Class Counsel” means the law firm of KamberLaw LLC.   1.7  “Class Representatives” means Plaintiffs Alexia Keil, Nick Hutchison, Rachael   D. Stone, Maja Mackenzie, Jonathan Fisher, David Delre, Beth Cox, Lori Canale, and Derek   McCusker.    1.8 “Court” means the United States District Court, Eastern District of Missouri.   1.9 “Defendant’s Counsel” means the law firms of Patterson Belknap Webb & Tyler   LLP; Paul, Weiss, Rifkind, Wharton & Garrison LLP; and Carmody MacDonald P.C.     Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 6 of 105 PageID #: 1105    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      6   1.10 “District Court Final Approval Date” means the day on which the Court’s   Settlement Approval Order and Final Judgment (defined at paragraph 1.24 below) is entered.   1.11 “Fee and Expense Award” means the amount awarded to Class Counsel by the   Court for attorneys’ fees, costs, and expenses, which shall be distributed by Class Counsel, with   the advice and consent of Supporting Counsel (defined at paragraph 1.30 below), in a manner   consistent with counsel’s contribution to the benefit obtained for the Class.   1.12 “Effective Date” means the fifth business day after the last of the following dates:    a. Blue Buffalo’s Counsel, Blue Buffalo, and Class Counsel have executed   this Stipulation;    b. The Court has entered the Final Approval Order; and    c. The Final Approval Order has become a final, non-appealable judgment   approving the Settlement in all respects and is no longer subject to review,   rehearing, appeal, petition for allowance of appeal, petition for certiorari,   or other review of any kind.   1.13 “Incentive Award” means any award sought by application to and approved by   the Court that is payable to the Class Representatives separate and apart from the Cash   Settlement Fund, which shall be distributed by Class Counsel to the Class Representatives.   1.14 “Media Plan” means a proper notice plan, substantially as described in Exhibit 2   hereto (Declaration of Jeanne C. Finegan), developed by the Settlement Administrator (defined   at paragraph 1.23 below) to expose a majority percentage of the Settlement Class to the Notice   and to command the Settlement Class Members’ attention when the Publication Notice appears   on the internet or in printed media.   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 7 of 105 PageID #: 1106    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      7   1.15 “Notice and Other Administrative Costs” means all costs and expenses actually   incurred by the Settlement Administrator in the publication of Class Notice, establishment of the   Settlement Website and the processing, handling, reviewing, and paying of claims made by   Claimants, which have been estimated by the Settlement Administrator to be $925,000.   1.16 “Notice Date” means the date upon which notice is initially sent.   1.17 “Parties” means Alexia Keil, Nick Hutchison, Rachael D. Stone, Maja   Mackenzie, Jonathan Fisher, David Delre, Beth Cox, Lori Canale, Derek McCusker, and Blue   Buffalo Company, Ltd.   1.18 “Preliminary Approval” means that the Court has entered an order preliminarily   approving the terms and conditions of this Settlement Agreement, including the manner of   providing and content of notice to Settlement Class Members.   1.19 “Preliminary Approval Date” means the date on which the Court enters an Order   granting Preliminary Approval.   1.20 “Proof of Purchase” means acceptable documentation that provides proof of the   purchase of Blue Buffalo Products.  Such acceptable documentation will consist of an original   receipt from a retailer, print out from a loyalty program, or other legitimate, documentary proof   showing payment to a retailer for Blue Buffalo Products that was not used as proof for any other   claim.    1.21 “Publication Notice” means the proposed short form notice, substantially in the   form as that attached hereto and made a part hereof as Exhibit 3, to be approved by the Court and   to be published in accordance with Section 4 of this Stipulation.   1.22 “Released Persons” means Blue Buffalo; all of Blue Buffalo’s past and present   respective parents, subsidiaries, divisions, affiliates, persons and entities directly or indirectly   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 8 of 105 PageID #: 1107    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      8   under its or their control in the past or in the present; Blue Buffalo’s respective assignors,   predecessors, successors, and assigns; and all past or present partners, shareholders, managers,   members, directors, officers, employees, agents, attorneys, insurers, accountants, and   representatives of any and all of the foregoing.     1.23 “Settlement Administrator” means Heffler Claims Group and its successors and   assigns.   1.24 “Settlement Approval Order and Final Judgment” means an order and judgment   issued and entered by the Court, approving this Settlement Agreement as binding upon the   Parties and the Settlement Class Members and dismissing the claims against Blue Buffalo with   prejudice, and setting the amount for an award of attorneys’ fees.  Class Counsel represents that   it will not apply for attorneys’ fees that exceed one-quarter of the total $32 million value of the   Settlement Fund as defined in paragraph 1.27 below, exclusive of any interest accumulated, in   that fund.  Class Counsel may also seek an award of costs and expenses to be paid from the   Settlement Fund.  The Settlement Approval Order and Final Judgment shall constitute a   judgment within the meaning and for purposes of Rule 54 of the Federal Rules of Civil   Procedure.  The Parties jointly shall request the Court to enter the proposed Settlement Approval   Order and Final Judgment.   1.25 “Settlement Class Members” or “Settlement Class” means:   All residents of the United States of America who, from May 7 2008   through the Preliminary Approval Date, purchased any of the Blue Buffalo   Products.  Excluded from this definition are the Released Persons, the   Court, and its personnel.  Settlement Class Members who exclude   themselves from the Settlement, pursuant to the procedures set forth in   Section V of the Settlement Agreement, shall no longer thereafter be   Settlement Class Members and shall not be bound by this Settlement   Agreement and shall not be eligible to make a claim for any benefit under   the terms of this Settlement Agreement or object thereto.        Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 9 of 105 PageID #: 1108    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      9   1.26 “Settlement Class Period” means the period of time from May 7, 2008 through the   Preliminary Approval Date.     1.27 “Settlement Fund” means the total cash commitment of Blue Buffalo for purposes   of this settlement, as described in Section 2 of this Settlement Agreement, with a total value of   thirty two million dollars ($32,000,000), paid by Blue Buffalo for purposes of effectuating the   settlement of this Action, the payment and disposition of which is subject to the provisions of   this Settlement Agreement, including paragraphs 2.2, 2.4, 2.5, and 5.6, below.   1.28 “Settlement Website” means a website operated and maintained by the Settlement   Administrator solely for purposes of making available to the Settlement Class Members the   documents, information, and online claims submission process referenced in paragraphs 2.6   through 2.10 below.   1.29 “Settlement Notice” means the proposed long form notice substantially in the   form as that attached hereto and made a part hereof as Exhibit 4, to be approved by the Court and   to be disseminated in accordance with Section 4 of this Stipulation.   1.30 “Supporting Counsel” means The Simon Law Firm, P.C., as Liaison Counsel, and   the remaining members of the Plaintiffs’ Executive Committee, comprised of the law firms of   Gray Ritter & Graham, P.C., Steelman, Gaunt & Horsefield, and Bursor & Fisher, P.A.   1.31 “Valid Claim Form” means a Claim Form submitted by a Settlement Class   Member that (a) is submitted in accordance with the directions on the Claim Form and the   provisions of the Settlement Agreement; (b) is accurately, fully and truthfully completed and   executed, with all of the information requested in the Claim Form by a Settlement Class Member   on the initial submission; (c) is signed physically or by e-signature by a Settlement Class   Member or Person with authority to sign for and bind a Settlement Class Member, subject to    Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 10 of 105 PageID #:    1109    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      10   penalty of perjury; (d) is returned via mail and post-marked by the Claims Deadline or received   by mail or on-line submission by midnight of the Claims Deadline Eastern Standard Time and is   determined to be valid by the Settlement Administration.   1.32 As used herein, the plural of any defined term includes the singular thereof and   the singular of any defined term includes the plural thereof, as the case may be.   2. SETTLEMENT CONSIDERATION   2.1. Injunctive Relief.  Within sixty (60) calendar days after entry of the   Final Approval Order, Blue Buffalo shall ensure that it no longer represents to the public that the   Blue Buffalo Products do not include chicken or poultry by-product meal unless or until:   (i) All specifications for Blue Buffalo Products have been reviewed for the   purpose of ensuring that they are consistent with all packaging claims   found on the product and representations regarding the products found on   the Blue Buffalo website; and   (ii) Blue Buffalo has reviewed its supplier relationships and has instituted   practices designed to ensure that all materials provided by its suppliers   comply with the applicable product specifications   2.2. Payments from the Settlement Fund. The Settlement Fund shall be applied to pay,   in the following order:    (i) all costs and payments associated with the Media Plan and administration   of the Settlement Fund, including all payments to the Settlement   Administrator, as described in paragraph 4.5 below;   (ii) any necessary taxes and tax expenses on the Settlement Fund;    (iii) any award of attorneys’ fees and costs made by the Court to Class Counsel   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 11 of 105 PageID #:    1110    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      11   under the Settlement Agreement, described in paragraph 3.1 below; and   (iv) Valid Claim Forms for cash benefits submitted by Settlement Class   Members pursuant to paragraph 2.7 below.   2.3. Incentive Awards.  Blue Buffalo agrees to separately provide each Class   Representative with an Incentive Award as ordered by the Court, but in no event to exceed   $1,500 per Class Representative, in accordance with paragraph 3.2 below.    2.4. Total Financial Commitment.  Blue Buffalo’s total financial commitment and   obligation under this Settlement Agreement, including but not limited to paragraph 3.1, shall not   exceed $32,000,000, exclusive of any Incentive Awards to the Class Representatives awarded by   the Court and paid by Blue Buffalo in accordance with paragraphs 2.3 and 3.2.    2.5. Schedule of Payments into Settlement Fund.  Within thirty (30) days of the   Preliminary Approval Order, Blue Buffalo shall deposit an amount equal to $32,000,000 into an   interest-bearing escrow account.  Such account and the terms of the escrow shall be acceptable to   Class Counsel.  The interest accumulated on these monies shall be included in the Settlement   Fund and be made available as payment to Settlement Class Members upon granting Final   Approval of this settlement.  In the event Final Approval is not granted, the Settlement Fund and   all accumulated interest shall revert to Blue Buffalo.   2.6. Claims Process.  Each Settlement Class Member shall be entitled to submit a   claim for a cash payment as set forth below.  The period for submitting such claims shall   commence upon the Notice Date and continue for no less than 90 days (the “Notice Period”).    The Settlement Administrator shall, subject to the supervision of the Court, administer the relief   provided by this Stipulation by processing Claim Forms in a rational, responsive, cost effective   and timely manner.  The Settlement Administrator shall maintain reasonably detailed records of   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 12 of 105 PageID #:    1111    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      12   its activities under this Stipulation.  The Settlement Administrator shall maintain all such records   as are required by applicable law in accordance with its normal business practices, and such   records will be made available to Class Counsel and Defendant’s Counsel, the Parties and their   representatives promptly upon request.  The Settlement Administrator shall also provide reports   and other information to the Court as the Court may require.  The Settlement Administrator shall   promptly provide Class Counsel and Defendant’s Counsel with information concerning Notice,   administration and implementation of the Stipulation.  Should the Court request or should it be   reasonably advisable to do so, the Parties, in conjunction with the Settlement Administrator, shall   submit a timely report to the Court summarizing the work performed by the Settlement   Administrator.  Without limiting the foregoing, the Settlement Administrator shall:    i. upon request, promptly forward to Defendant’s Counsel and Class Counsel,   copies of all documents and other materials relating to the administration of   the Stipulation;    ii. receive requests from Class Members to exclude themselves from the   Settlement Class and promptly provide to Class Counsel and Defendant’s   Counsel a copy thereof upon receipt.  If the Settlement Administrator receives   any requests for exclusion from Class Members after the Exclusion Deadline,   the Settlement Administrator shall promptly provide copies thereof to Class   Counsel and Defendant’s Counsel;     iii. provide reports and summaries, as requested, to Class Counsel and   Defendant’s Counsel, including without limitation, reports regarding the   number of Claim Forms received and the identity of the Settlement Class   Members;    Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 13 of 105 PageID #:    1112    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      13   iv. employ reasonable procedures to screen Claims Forms for waste, fraud, and   abuse and shall reject a Claim Form, or any part of a claim for a payment   reflected therein, where the Settlement Administrator determines that there is   evidence of fraud.  The Settlement Administrator will review each Claim   Form based upon the initial submission by a Settlement Class Member and   ensure that each is complete, properly substantiated and, based on the   substantiation, determine the appropriate benefit to be paid, if any, in   accordance with the terms of this Agreement.  The Settlement Administrator   is empowered to pay legitimate and valid claims only.    v. prepare a declaration attesting to compliance with the Class Notice   requirements set forth below and identifying all opt-outs and/or objectors.    Such declaration shall be provided to Defendant’s Counsel and Class Counsel   for filing with the Court no later than fourteen (14) days prior to the Final   Approval Hearing.     vi. issue Benefit Checks. All Benefit Checks  issued  pursuant  to  this    Stipulation  shall  bear  in the legend that they expire if not negotiated within   ninety (90) days of their date of  issue.  To the extent that a Benefit Check   issued to a Settlement Class Member is not cashed within ninety (90) days   after the date of issue, the check will be void.   All Claims must be submitted with a Claim Form and received by the Settlement   Administrator or postmarked by the Claims Deadline.  The Claims Deadline shall be clearly set   forth in the Class Notice, the Settlement Website, and on the Claim Form.  Settlement Class   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 14 of 105 PageID #:    1113    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      14   Members who fail to submit a Claim Form by the Claims Deadline shall not be eligible for an   Award.    The Claim Form will be available on the Settlement Website.  The Claim Form will be   mailed to Settlement Class Members upon request by calling or writing to the Settlement   Administrator.  Settlement Class Members may submit their completed and signed Claim Forms   to the Settlement Administrator by such means as proscribed by the Notice on or before the   Claims Deadline.  Such Claim Form shall be submitted to the Court for approval substantially in   the form as that attached hereto and made a part hereof as Exhibit 5.    After all claims have been processed, the Settlement Administrator will provide   Defendant’s Counsel and Class Counsel with the approved claimants list, including the   distribution calculations for each claim, and details regarding any deficient Claim Forms and all   claims marked for denial.  The Settlement Administrator will maintain a database of filed claims,   which will include all relevant information captured from the Claim Form.   2.7. Claims.  Each Settlement Class Member may file a claim that will, if valid, entitle   the Class Member to a cash payment.  All available monies in the Settlement Fund will be paid   out to Class Members with no possibility of reversion to Blue Buffalo.  Subject to potential   adjustment as described in Paragraph 2.8 below, monies will be distributed to Class Members   pro rata based on the amounts apportioned to each Class Member by the following claims   process subject to the pro rata adjustments set forth in Paragraph 2.8:   Option 1.  Settlement Class Members who do not provide valid Proof of Purchase,   and complete the Claim Form confirming under penalty of perjury (i) that they   purchased one or more Blue Buffalo Products during the Settlement Class Period;   (ii) the place of purchase; (iii) the identification of the Blue Buffalo Product; and   (iv) the total sum of money spent by them on Blue Buffalo Products during the   Settlement Class Period, shall receive, for each $50 in purchases, $5.00 in the   form of a cash payment; provided, however, that recovery under this Option 1   may not exceed $10, and provided further that a Settlement Class Member who   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 15 of 105 PageID #:    1114    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      15   confirms that they purchased one or more Blue Buffalo Products but did not   spend at least $50 on such purchases will nonetheless be entitled to a minimum   recovery of a $5.00 cash payment;      or         Option 2.  Settlement Class Members who complete the Claim Form and provide   valid Proof of Purchase showing their actual purchase(s) of Blue Buffalo Products   during the Settlement Class Period shall receive, for each $50 in purchases, $5.00   in the form of a cash payment; provided, however, that recovery under this Option   2 may not exceed $200.        A Settlement Class Member is eligible for one claim submission per Household.  A Household   shall mean all persons who share a common address, means of payment or loyalty card.  The   Settlement Administrator shall pay all fees associated with the administration and issuance of   checks for cash payments to Settlement Class Members from the Settlement Fund.   2.8. Pro Rata Adjustments.  If the total value of claims submitted exceeds or falls short   of the balance remaining in the Settlement Fund, then, subject to Paragraph 2.9 below, the   compensation provided to each Settlement Class Member shall be reduced or increased pro rata.    Accordingly, cash payments may be in increments greater or less than $5.00, depending upon the   actual number and nature of claims submitted.  If cash payments are made in increments greater   than $5.00, the maximum recoveries under Option 1 and Option 2 will be increased pro rata.   2.9. Review of Claims.  The Settlement Administrator shall be responsible for   reviewing all claims to determine their validity.  The Settlement Administrator shall reject any   claim that does not comply in any material respect with the instructions on the Claim Form or the   terms of paragraph 2.7, above, or is submitted after the close of the claim period set by the Court   (“Claim Period Close Date”).  The Parties may review any claims found to be invalid by the   Settlement Administrator and bring any disagreement to the attention of the Settlement   Administrator.  If the Parties both agree that a claim is valid, the claim shall be paid irrespective   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 16 of 105 PageID #:    1115    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      16   of the determination made by the Settlement Administrator.  If either Class Counsel or Defense   Counsel shall believe a claim is valid while the other does not, such disagreements shall be   resolved by the Hon. Wayne R. Andersen.  All further mediation fees shall be paid from the   Settlement Fund.   2.10. Cash Benefit – Uncleared Checks.  Those Settlement Class Members whose cash   benefit checks are not cleared within ninety (90) days after issuance shall be ineligible to receive   a cash settlement benefit and Blue Buffalo shall have no further obligation to make any payment   pursuant to this Settlement Agreement or otherwise to such Settlement Class Members.  All   unpaid funds from uncleared checks shall remain in the Settlement Fund pending further order of   the Court.  If any unpaid funds remain in the Settlement Fund, Class Counsel shall make an   application to the Court to seek approval for a proposed disposition of the unpaid funds. Such   proposed distribution may not include any additional payment to Counsel for fees or expenses.   2.11. Notice to Attorneys General.  The Settlement Administrator shall provide the   notices to the appropriate state and federal officials as required by 28 U.S.C. § 1715 et seq. under   the direction and supervision of Defendant’s Counsel.   3. CLASS COUNSEL ATTORNEYS’ FEES AND EXPENSES, AND CLASS   REPRESENTATIVE INCENTIVE AWARDS      3.1. Attorneys’ Fees, Costs and Expenses.  Class Counsel will petition the Court for an   award of attorneys’ fees, costs and expenses in an amount not to exceed one quarter of the total   $32 million value of the Settlement Fund, exclusive of interest accumulated and, with the advice   and consent of Supporting Counsel, distribute such fees, costs and expenses in a manner   consistent with counsel’s contribution to the benefit obtained for the Class.  Such fees, costs and   expenses, if approved by the Court, shall be payable within 30 days following the District   Court’s final order approving the settlement and fee award, or such later date as required by the   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 17 of 105 PageID #:    1116    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      17   Court, subject to the provision of reasonable and adequate security, and Class Counsel providing   all payment routing information and the tax I.D. numbers for Class Counsel.  The Fee and   Expense Award shall be the total obligation of Blue Buffalo to pay for attorneys’ fees, costs   and/or expenses of any kind (including, but not limited to, travel, filing fees, court reporter and   videographer expenses, expert fees and costs, and document review and production costs related   to this Action or any claims asserted in the Action).  Any disputes regarding the distribution of   fees or the reasonableness or adequacy of the security to be provided by counsel shall be   mediated by the Hon. Wayne R. Andersen and decided by the Court.  Notwithstanding the   foregoing, if the Final Settlement Approval Order and Final Judgment or any part of it is vacated,   overturned, reversed, or rendered void or unenforceable as a result of an appeal, or the   Settlement Agreement is voided, rescinded, or otherwise terminated for any other reason, then   Class Counsel shall, within sixty (60) days, repay to the Settlement Fund the full amount of the   attorneys’ fees and costs paid to Class Counsel.  In such event, Class Counsel and Supporting   Counsel shall be liable for the return of such payments they each received, but none shall be   liable for amounts received by other counsel.  Class Counsel and Supporting Counsel agree that   the denial of, reduction or downward modification of, or failure to grant any application for   attorneys’ fees, costs, or expenses shall not constitute grounds for modification or termination of   this Settlement Agreement, including the releases provided for herein.   3.2. Incentive Awards.  Class Counsel will petition the Court for approval of Incentive   Awards payable to the Class Representatives in amounts not to exceed $1,500.00 each.  Blue   Buffalo shall pay such award by wire transfer or check to Class Counsel within fourteen (14)   calendar days after the Final Settlement Approval Date, subject to the prior delivery to Blue   Buffalo of tax I.D. number(s) for each individual receiving such award.  Class Representatives   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 18 of 105 PageID #:    1117    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      18   agree that the denial of, reduction or downward modification of, or failure to grant any   application for Incentive Awards shall not constitute grounds for modification or termination of   this Settlement Agreement, including the releases provided for herein.   4. NOTICE TO CLASS AND ADMINISTRATION OF SETTLEMENT      4.1. Class Notice.  The Class Notice shall conform to all applicable requirements of   the Federal Rules of Civil Procedure, the United States Constitution (including the Due Process   Clauses), and any other applicable law, and shall otherwise be in the manner and form approved   by the Court.  Any disputes regarding Class Notice will be mediated by the Hon. Wayne R.   Andersen and resolved by the Court.   4.2. General Notice Terms.  The Class Notice shall:   a. inform Settlement Class Members that, if they do not exclude themselves   from the Class, they may be eligible to receive the relief under the   proposed settlement;   b. contain a short, plain statement of the background of the Action, the Class   certification and the proposed settlement;   c. describe the proposed settlement relief outlined in this Stipulation; and   d. state that any relief to Settlement Class Members is contingent upon the   Court’s final approval of the proposed settlement.   4.3. Notice of Exclusion and Objection Rights.  The Class Notice shall inform   Settlement Class Members of their rights to exclude themselves from the Class or object to the   proposed settlement, as described in paragraphs 5.3 and 5.4 below.     4.4. Time and Manner of Notice.  Class Notice shall be provided as set forth in the   Media Plan; media delivery of Class Notice shall be completed within sixty (60) days after the   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 19 of 105 PageID #:    1118    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      19   Preliminary Approval Date.  In addition, Blue Buffalo has in its possession approximately 1.8   million e-mail addresses of potential Class Members.  The Claims Administrator shall send short   form notice or a link to the Settlement Website to all such e-mail addresses within thirty (30)   days after the Preliminary Approval Date.    4.5. Responsibilities of Settlement Administrator.  The Settlement Administrator   (including subcontractors) shall help implement the terms of the proposed Settlement   Agreement.  The Settlement Administrator shall be responsible for administrative tasks,   including, without limitation, (a) notifying the appropriate state and federal officials about the   settlement, (b) arranging, as set forth in the Media Plan, for distribution of Class Notice (in the   form approved by the Court) and Claim Forms (in a form ordered by the Court) to Settlement   Class Members, (c) answering inquiries from Settlement Class Members and/or forwarding such   written inquiries to Class Counsel or their designee, (d) receiving and maintaining on behalf of   the Court and the Parties any Settlement Class Member correspondence regarding requests for   exclusion to the settlement, (e) establishing the Settlement Website that posts notices, Claim   Forms and other related documents, (f) receiving and processing claims and distributing cash   payments to Settlement Class Members, and (g) otherwise assisting with implementation and   administration of the Settlement Agreement terms.  The actual costs and expenses of the   Settlement Administrator will be paid from the Settlement Fund.   4.6. Performance Standards of Settlement Administrator.  The contract with the   Settlement Administrator shall obligate the Settlement Administrator to abide by the following   performance standards:    a. The Settlement Administrator shall accurately and neutrally describe, and   shall train and instruct its employees and agents to accurately and   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 20 of 105 PageID #:    1119    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      20   objectively describe, the provisions of this Stipulation in communications   with Settlement Class Members;   b. The Settlement Administrator shall provide prompt, accurate and objective   responses to inquiries from Class Counsel or its designee, Defendant   and/or Defendant’s Counsel or its designee, and shall periodically report   on claims, objectors, exclusion requests, or such other information that   may be reasonably requested by Defendant’s Counsel or Class Counsel;   and   c. The Settlement Administrator shall seek clarification, instruction or   authorization for performance of its duties and expenditure or disposition   of cash from both Class Counsel and its designee and from Defendant   and/or Defendant’s Counsel or its designee.   5. CLASS SETTLEMENT PROCEDURES   5.1. Settlement Approval.  On or about December 14, 2015, the Class Representatives   shall move for a Conditional Class Certification and Preliminary Approval Order, conditionally   certifying the Settlement Class, preliminarily approving the terms and conditions of this   Settlement Agreement as fair, reasonable, and adequate, and in the best interests of the   Settlement Class Members, approving notice to the Settlement Class Members as described in   Section 4 above, and setting a hearing to consider final approval of the Settlement and any   objections thereto.  Blue Buffalo may join in such motion in whole or in part and shall be   provided such papers no less than four days prior to the papers being submitted to the Court for   consideration.  Class Counsel intends to submit such papers to the Court for consideration on or   about December 8, 2015.   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 21 of 105 PageID #:    1120    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      21   5.2. Settlement Approval Order and Final Judgment.  At or before the final fairness   hearing, the Class Representatives shall move for entry of a Settlement Approval Order and Final   Judgment consistent with the terms of this Agreement and the Preliminary Approval Order,   granting final approval of this Settlement and holding this Settlement Agreement to be fair,   reasonable, and adequate, and in the best interests of the Settlement Class Members, and binding   (as of the Final Settlement Approval Date) on all Settlement Class Members who have not   excluded themselves as provided below, and ordering that the Settlement relief be provided as   set forth in this Settlement Agreement, ordering the releases as set forth in Section 6 below to be   effective on the Final Settlement Approval Date, and entering judgment in the Action.   5.3. Objections.  Any Settlement Class Member who intends to object to the   Settlement must do so no later than ninety (90) calendar days after the Notice Date (the   “Objection Deadline”).  In order to object, the Settlement Class Member must file with the   Court, and provide a copy to Class Counsel and Defendant’s Counsel, a hand signed document   that includes:    a. The name, address, telephone number, and, if available, the email address   of the Person objecting, and if represented by counsel, of his/her counsel;    b. Specifically and in writing, all objections and grounds;    c. Whether he/she intends to appear at the Final Approval Hearing, either   with or without counsel;    d. A statement sufficient to establish his/her membership in the Settlement   Class, including all information required by the Claim Form;     e. A detailed list of any other objections submitted by the Settlement Class   Member, or his/her counsel, to any class actions submitted in any court,   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 22 of 105 PageID #:    1121    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      22   whether state or federal, in the United States in the previous five (5) years.    If the Settlement Class Member or his/her counsel has not objected to any   other class action settlement in any court in the United States in the   previous five (5) years, he/she shall affirmatively state so in the written   materials provided in connection with the Objection to this Settlement;   and   f. The proposed order granting Preliminary Approval will provide that any   Settlement Class Member wishing to object and/or appear who fails to   follow the procedures set forth above may, in the discretion of the Court,   be precluded from doing so.   5.4. Requests for Exclusion.  The Class Notice shall advise all Settlement Class   Members of their right to be excluded from the Settlement.  If, within such time as is ordered by   the Court and contained in the Class Notice, any Settlement Class Member wishes to be excluded   from the Settlement, he or she must do so by timely mailing a valid opt-out notice, as described   in the Class Notice.  Any Settlement Class Member who timely elects to opt out of the   Settlement shall not be permitted to object to the Settlement.  Persons falling within the   definition of the Settlement Class who validly and timely request exclusion from the Settlement   effected by this Settlement Agreement, pursuant to the procedures set forth in this paragraph,   shall not be Settlement Class Members, shall not be bound by this Settlement Agreement and   shall not be eligible to make a claim for any benefit under the terms of this Settlement   Agreement.      At least seven (7) calendar days prior to the final approval hearing, Class Counsel shall   prepare or cause the Settlement Administrator to prepare a list of the persons who have excluded   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 23 of 105 PageID #:    1122    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      23   themselves in a valid and timely manner from the Settlement Class (the “Opt-Outs”), and Class   Counsel shall file that list with the Court.      5.5. Stay of the Action.  The Parties shall request that the Court, in connection with   Preliminary Approval, issue an immediate stay of the Action.    5.6. Effect If Settlement Not Approved.  This Settlement Agreement was entered into   only for purposes of settlement, subject to and without waiver of the Parties’ respective rights.  If   the Court does not enter the order granting Preliminary Approval or does not grant final   approval, or if the Final Settlement Approval Date does not occur, Class Counsel and   Defendant’s Counsel shall endeavor, consistent with the Settlement Agreement, to cure any   defect identified by the Court; provided, however, that Blue Buffalo shall not be obligated to   accept such cure if it increases the cost or burden of the Settlement Agreement to Blue Buffalo or   any of the other Released Persons or reduces or otherwise affects the scope of the releases   provided by this Settlement Agreement.  In the event that the Settlement Agreement is   terminated for any reason, final approval does not occur for any reason, or the Final Settlement   Approval Date does not occur, then no term or condition of the Settlement Agreement, or any   draft thereof, or any discussion, negotiation, documentation, or other part or aspect of the Parties’   settlement discussions shall have any effect, nor shall any such matter be admissible in evidence   for any purpose in the Action, or in any other proceeding, the Parties shall be restored to their   respective positions immediately preceding execution of this Settlement Agreement.  If the final   Settlement Approval Order and Final Judgment or any part of it is vacated, overturned, reversed,   or rendered void as a result of an appeal, or the Settlement Agreement is voided, rescinded, or   otherwise terminated for any other reason, then within thirty (30) days, Class Counsel shall   return to Blue Buffalo all attorneys’ fees, costs, and other payments received by Class Counsel   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 24 of 105 PageID #:    1123    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      24   under the Settlement Agreement, as set forth in paragraph 3.1 above.  The Parties agree that all   drafts, discussions, negotiations, documentation, or other information prepared in relation to the   Settlement Agreement and the Parties’ settlement discussions shall be treated as strictly   confidential and may not be disclosed to any person other than the Parties’ counsel, insurers,   accountants, auditors, and other related parties required to have notice of this Settlement   Agreement pursuant to applicable state and federal law, including but not limited to laws   governing publicly traded corporations.  Blue Buffalo’s rights with respect to class certification   expressly are reserved and preserved.     6. RELEASES   6.1. Release by Settlement Class Members.  Effective as of the Final Settlement   Approval Date, each and all of the Settlement Class Members (except any such person who has   filed a proper and timely request for exclusion) shall release and forever discharge, and shall be   forever barred from asserting, instituting, or maintaining against any or all of the Released   Persons, any and all claims, demands, actions, causes of action, lawsuits, arbitrations, damages,   or liabilities whether legal, equitable, or otherwise, relating in any way to the marketing,   advertising, or labeling of any of the Blue Buffalo Products at any time on or after May 7, 2008   and prior to Final Settlement Approval Date, that were asserted, or could have been asserted, in   the Action (collectively, the “Claims”).  With respect to the Claims released pursuant to this   paragraph, each Settlement Class Member shall be deemed to have waived and relinquished, to   the fullest extent permitted by law, the provisions, rights and benefits of California Civil Code   section 1542 (and equivalent, comparable, or analogous provisions of the laws of the United   States of America or any state or territory thereof, or of the common law or civil law).  Section   1542 provides that:   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 25 of 105 PageID #:    1124    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      25   A GENERAL RELEASE DOES NOT EXTEND TO   CLAIMS WHICH THE CREDITOR DOES NOT KNOW   OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT   THE TIME OF EXECUTING THE RELEASE, WHICH IF   KNOWN BY HIM OR HER MUST HAVE MATERIALLY   AFFECTED HIS OR HER SETTLEMENT WITH THE   DEBTOR.      Each and every term of this paragraph shall inure to the benefit of each and all of the Released   Persons, and each and all of their respective successors and personal representatives, which   persons and entities are intended to be beneficiaries of this paragraph.    6.2 Effectuation of Settlement.  None of the above releases include releases of claims   or otherwise affects rights to enforce the terms of the Settlement Agreement.   6.3 No Admission of Liability.  This Settlement Agreement reflects, among other   things, the compromise and settlement of disputed claims among the parties, and neither this   Settlement Agreement nor the releases given herein, nor any consideration therefor, nor any   actions taken to carry out this Settlement Agreement, are intended to be, nor may they be deemed   or construed to be, an admission or concession of liability, or the validity of any claim, defense,   or of any point of fact or law on the part of any party.  Blue Buffalo denies the material   allegations of the complaint filed in this Action.  Neither this Settlement Agreement, nor the fact   of settlement, nor the settlement proceedings, nor the settlement negotiations, nor any related   document, shall be used as an admission of any fault or omission by any or all of the Released   Persons, or be offered or received in evidence as an admission, concession, presumption or   inference of any wrongdoing or liability by any or all of the Released Persons in any proceeding,   other than such proceedings as may be necessary to consummate, interpret or enforce this   Settlement Agreement.  The Parties agree that Blue Buffalo’s third party complaint for   indemnification and contribution should be dismissed without prejudice pursuant to Federal Rule   of Civil Procedure 41(a)(2).    Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 26 of 105 PageID #:    1125    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      26   7. CERTIFICATION OF SETTLEMENT CLASS      7.1 The Parties agree, for settlement purposes only, that this Action shall be certified   and proceed as a class action under Federal Rule of Civil Procedure 23(b)(3), with a class   consisting of all Settlement Class Members, and with Alexia Keil, Nick Hutchison, Rachael D.   Stone, Maja Mackenzie, Jonathan Fisher, David Delre, Beth Cox, Lori Canale, and Derek   McCusker, as Class Representatives, and with Class Counsel as counsel for the Settlement Class   Members.    7.2 Any certification of a conditional, preliminary or final settlement class pursuant to   the terms of this Settlement shall not constitute, and shall not be construed as, an admission on   the part of Blue Buffalo that this Action, or any other proposed or certified class action, is   appropriate for trial class treatment pursuant to Federal Rule of Civil Procedure or any similar   state or federal class action statute or rule.  This Settlement Agreement shall be without prejudice   to the rights of Blue Buffalo to: (a) move to dismiss or stay this Action on any applicable basis;   (b) oppose certification in this Action should this Settlement Agreement not be approved or   implemented for any reason; or (c) oppose certification in any other proposed or certified class   action.  Neither the fact of this settlement nor this Settlement Agreement shall be used in   connection with efforts in any proceeding to seek certification of any claims asserted against   Blue Buffalo.   8. MISCELLANEOUS PROVISIONS      8.1. Change of Time Periods.  The time periods and/or dates described in this   Settlement Agreement with respect to the giving of notices and hearings are subject to approval   and change by the Court or by the written agreement of Class Counsel and Defendant’s Counsel,   without notice to Settlement Class Members.  The Parties reserve the right, by agreement and   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 27 of 105 PageID #:    1126    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      27   subject to the Court’s approval, to grant any reasonable extension of time that might be needed to   carry out any of the provisions of this Settlement Agreement.   8.2. Time for Compliance.  If the date for performance of any act required by or under   this Settlement Agreement falls on a Saturday, Sunday, or court holiday, that act may be   performed on the next business day with the same effect as if it had been performed on the day   or within the period of time specified by or under this Settlement Agreement.   8.3. Governing Law.  This Settlement Agreement is intended to and shall be governed   by the laws of the State of Missouri without giving effect to principles of conflicts of laws.   8.4. Entire Agreement.  The terms and conditions set forth in this Settlement   Agreement constitute the complete and exclusive statement of the agreement between the parties   relating to the subject matter of this Settlement Agreement, superseding all previous negotiations   and understandings, and may not be contradicted by evidence of any prior or contemporaneous   agreement.  The Parties further intend that this Settlement Agreement constitutes the complete   and exclusive statement of its terms as between the parties, and that no extrinsic evidence   whatsoever may be introduced in any agency or judicial proceeding, if any, involving this   Settlement Agreement.  Any modification of the Settlement Agreement must be in writing signed   by Class Counsel and Blue Buffalo.   8.5. Advice of Counsel.  The determination of the terms and the drafting of this   Settlement Agreement have been by mutual agreement after negotiation, with consideration by   and participation of all parties and their counsel.  The presumption found in California Civil   Code section 1654 (and equivalent, comparable, or analogous provisions of the laws of the   United States of America or any state or territory thereof, or of the common law or civil law) that   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 28 of 105 PageID #:    1127    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      28   uncertainties in a contract are interpreted against the party causing an uncertainty to exist is   waived by all parties.   8.6. Binding Agreement.  This Settlement Agreement shall be binding upon and inure   to the benefit of the respective heirs, successors, and assigns of the Parties, the Settlement Class   Members and the other Released Persons.   8.7. No Waiver.  The waiver by any party of any provision or breach of this   Settlement Agreement shall not be deemed a waiver of any other provision or breach of this   Settlement Agreement.   8.8. Execution in Counterparts.  This Settlement Agreement shall become effective   upon its execution by all of the undersigned.  The parties may execute this Settlement Agreement   in counterparts, and execution of counterparts shall have the same force and effect as if all   parties had signed the same instrument.  The parties further agree that signatures provided by   portable document format (PDF) or other electronic transmission shall have the same force and   effect as original signatures.   8.9. Enforcement of this Settlement Agreement.  The Court shall retain jurisdiction,   and shall have exclusive jurisdiction, to enforce, interpret, and implement this Settlement   Agreement, including any alleged violation, and the terms of any order entered pursuant to this   Settlement Agreement.  However, any dispute or disagreement between the Parties regarding this   Agreement and its implementation for purposes of submission to the Court for Preliminary   Approval, shall be mediated by the Hon. Wayne R. Andersen.   8.10. Notices.  All notices to the Parties or counsel required by this Settlement   Agreement shall be made in writing and communicated by email and mail to the following   addresses:   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 29 of 105 PageID #:    1128    

 

  STIPULATION OF SETTLEMENT    CASE NO. 14-MD-02562-RWS      29   If to the Class Representatives, Settlement Class Members, or Class Counsel:   Liaison Counsel:   John G. Simon   The Simon Law Firm, P.C,   800 Market St., Ste 1700   St. Louis, MO  63101   T:  1.314.241.2929   jsimon@simonlawpc.com          If to Blue Buffalo or Defendant’s Counsel:   Steven A. Zalesin   Patterson Belknap Webb & Tyler LLP   1133 Avenue of the Americas   New York, NY 10036   Telephone:  (212) 336-2000   Facsimile:   (212) 336-2222   sazalesin@pbwt.com            The rest of this page intentionally left blank.          Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 30 of 105 PageID #:    1129    

 

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IN WITNESS HEREOF the undersigned, being duly authorized and intending to be   legally bound hereby, have caused this Settlement Agreement to be executed on the dates shown   below and agree that it shall take effect on the date it is executed by all of the undersigned.   DATED: December 9, 2015   DATED: December 9, 2015   DATED: December 9, 2015   DATED: December 9, 2015   DATED: December 9, 2015   DATED: December 9, 2015   APPROVED AND AGREED:   Scott A. Kamber   KamberLaw LLC   Interim Class Counsel   Steven A. Zalesin   PATTERSON BELKNAP WEBB & TYLER LLP   Attorneys for Defendant Blue Buffalo Co., Ltd.   Larry Miller, General Counsel   Blue Buffalo Co., Ltd.   John G. Simon   The Simon Law Firm, P.C.   Liaison Counsel   Don M. Downing   Gray, Ritter & Graham,   Joseph I. Marchese   Bursor & Fisher, P.A.   30 STIPULATION OF SETTLEMENTCASE NO. 14-MD-02562-RWS   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 33 of 105 PageID #:    1132    

 

IN WITNESS HEREOF the undersigned, being duly authorized and intending to be   legally bound hereby, have caused this Settlement Agreement to be executed on the dates shown   below and agree that it shall take effect on the date it is executed by all of the undersigned.   APPROVED AND AGREED:   DATED: December 9,2015   Scott A. Kamber   Kamberlaw LLC   Interim Class Counsel   DATED: December 9,2015   Steven A. Zalesin   PATTERSON BELKNAP WEBB & TYLER LLP   Attorneys for Defendant Blue Buffalo Co., Ltd.   DATED: December 9.2015   Larry Miller, General Counsel   Blue Buffalo Co., Ltd.   DATED: December 9.2015   John G. Simon   The Simon Law Firm. P.C.   Liaison Counsel   DATED: December 9,2015   Don M. Downing   Gray, Ritter & Graham, P.C   Bursor & Fisher, P.A.   DATED: December 9,2015   30 STIPULATION OF SETTLEMENTCASE NO. I 4-MD-02562-RWS   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 34 of 105 PageID #:    1133    

 

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EXHIBIT 1   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 36 of 105 PageID #:    1135    

 

1                     IN THE UNITED STATES DISTRICT COURT   FOR THE EASTERN DISTRICT OF MISSOURI      IN RE BLUE BUFFALO COMPANY, LTD.   MARKETING AND SALES PRACTICES   LITIGATION      Case No. 14-md-02562-RWS      Product List               UPC Product Name   Dry Dog Food         840243109746 Basics Adult Grain Free Turkey 4 oz Sample      859610002863 Basics Adult Salmon 11 lb      859610002870 Basics Adult Salmon 24 lb      859610002849 Basics Adult Salmon 4 lb      859610002825 Basics Adult Turkey 11 lb      859610002832 Basics Adult Turkey 24 lb      859610002801 Basics Adult Turkey 4 lb      840243100026 Basics Grain Free Adult Duck 22 lb      840243100002 Basics Grain Free Adult Duck 4 lb      840243100040 Basics Grain Free Adult Lamb 11 lb      840243100057 Basics Grain Free Adult Lamb 22 lb      840243100033 Basics Grain Free Adult Lamb 4 lb      840243105441 Basics Grain Free Adult Salmon 11 lb      840243105465 Basics Grain Free Adult Salmon 22 lb      840243105427 Basics Grain Free Adult Salmon 4 lb      840243100064 Basics Grain Free Large Breed Adult Lamb 22 lb      840243100088 Basics Grain Free Small Breed Adult Lamb 11 lb      840243100071 Basics Grain Free Small Breed Adult Lamb 4 lb      859610007523 Basics Grain Free Turkey & Potato Recipe 11 lb      859610007530 Basics Grain Free Turkey & Potato Recipe 24 lb      859610007509 Basics Grain Free Turkey & Potato Recipe 4.5 lb      859610005857 Basics Healthy Weight Turkey & Potato Recipe 24 lb      859610005833 Basics Healthy Weight Turkey & Potato Recipe 4 lb      859610005826 Basics Large Breed Turkey & Potato 24 lb      859610005765 Basics Puppy Turkey & Potato 11 lb      859610005772 Basics Puppy Turkey & Potato 24 lb      859610005741 Basics Puppy Turkey & Potato 4 lb      840243105434 Basics Salmon 11 lb      840243105458 Basics Salmon 24 lb      840243105410 Basics Salmon 4 lb   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 37 of 105 PageID #:    1136    

 

2         UPC Product Name      859610006717 Basics Senior Turkey & Potato Recipe 24 lb      859610006687 Basics Senior Turkey & Potato Recipe 4 lb      859610005802 Basics Small Breed Turkey & Potato 11 lb      859610005789 Basics Small Breed Turkey & Potato 4 lb      840243105397 Basics Turkey 11 lb      840243105403 Basics Turkey 24 lb      840243105380 Basics Turkey 4 lb      859610001460 Blue Adult 4 oz Sample      859610000098 Blue Adult Chicken & Brown Rice 15 lb      859610000111 Blue Adult Chicken & Brown Rice 30 lb      859610005963 Blue Adult Chicken & Brown Rice 33 lb      859610000074 Blue Adult Chicken & Brown Rice 6 lb      840243109715 Blue Adult Chicken 4 oz Sample      859610000302 Blue Adult Fish & Sweet Potato 15 lb      859610000326 Blue Adult Fish & Sweet Potato 30 lb      859610005987 Blue Adult Fish & Sweet Potato 33 lb      859610000289 Blue Adult Fish & Sweet Potato 6 lb      859610000357 Blue Adult Lamb And Brown Rice 15 lb      859610000371 Blue Adult Lamb And Brown Rice 30 lb      859610000333 Blue Adult Lamb And Brown Rice 6 lb      859610000364 Blue Adult Large Breed 15 lb      859610000388 Blue Adult Large Breed 30 lb      840243112944 Blue Chicken & Brown Rice Adult 33 lb      840243112975 Blue Fish & Sweet Potato 33 lb      859610000043 Blue Healthy Weight Chicken & Brown Rice 15 lb      859610000067 Blue Healthy Weight Chicken & Brown Rice 30 lb      859610000029 Blue Healthy Weight Chicken & Brown Rice 6 lb      840243112968 Blue Lamb And Brown Rice Adult 33 lb      840243112951 Blue Large Breed Adult 33 lb      859610005970 Blue Large Breed Adult Chicken & Brown Rice 33 lb      859610002566 Blue Large Breed Adult Fish & Oat 15 lb      859610002573 Blue Large Breed Adult Fish & Oat 30 lb      840243105236 Blue Large Breed Adult Fish & Oat 30 lb      840243102709 Blue Large Breed Adult Lamb 30 lb      859610002603 Blue Large Breed Healthy Weight Chicken & Brown Rice 15 lb      859610002610 Blue Large Breed Healthy Weight Chicken & Brown Rice 30 lb      840243105250 Blue Large Breed Healthy Weight Chicken & Brown Rice 30 lb      859610005994 Blue Large Breed Puppy Chicken & Brown Rice 33 lb      859610002580 Blue Large Breed Senior Chicken & Brown Rice 15 lb      859610002597 Blue Large Breed Senior Chicken & Brown Rice 30 lb      840243105243 Blue Large Breed Senior Chicken & Brown Rice 30 lb      859610000036 Blue Puppy Chicken & Brown Rice 15 lb      859610000050 Blue Puppy Chicken & Brown Rice 30 lb   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 38 of 105 PageID #:    1137    

 

3         UPC Product Name      859610000012 Blue Puppy Chicken & Brown Rice 6 lb      840243109722 Blue Puppy Chicken 4 oz Sample      859610001996 Blue Puppy Lamb & Oat 15 lb      840243105151 Blue Puppy Lamb & Oat 15 lb      859610002993 Blue Puppy Lamb & Oat 30 lb      840243105526 Blue Puppy Lamb & Oat 30 lb      859610001989 Blue Puppy Lamb & Oat 6 lb      840243105144 Blue Puppy Lamb & Oat 6 lb      859610000296 Blue Puppy Lamb And Brown Rice 15 lb      859610000272 Blue Puppy Lamb And Brown Rice 6 lb      859610000425 Blue Puppy Large Breed 15 lb      859610000449 Blue Puppy Large Breed 30 lb      859610000159 Blue Senior Chicken & Brown Rice 15 lb      859610000173 Blue Senior Chicken & Brown Rice 30 lb      859610000135 Blue Senior Chicken & Brown Rice 6 lb      840243102655 Blue Senior Lamb 15 lb      840243102662 Blue Senior Lamb 30 lb      840243102648 Blue Senior Lamb 6 lb      859610007448 Blue Small Bite Adult Chicken & Brown Rice 15 lb      859610007455 Blue Small Bite Adult Chicken & Brown Rice 30 lb      859610007462 Blue Small Bite Senior Chicken & Brown Rice 15 lb      859610001248 Blue Small Breed 15 lb      859610001231 Blue Small Breed 6 lb      840243105298 Blue Small Breed Adult Fish & Brown Rice 15 lb      859610002658 Blue Small Breed Adult Fish & Brown Rice 15 lb      840243105281 Blue Small Breed Adult Fish & Brown Rice 6 lb      859610002641 Blue Small Breed Adult Fish & Brown Rice 6 lb      840243105700 Blue Small Breed Adult Healthy Weight 15 lb      840243105694 Blue Small Breed Adult Healthy Weight 6 lb      859610003709 Blue Small Breed Adult Healthy Weight Chicken & Brown Rice 15 lb      859610003693 Blue Small Breed Adult Healthy Weight Chicken & Brown Rice 6 lb      859610003686 Blue Small Breed Adult Lamb 15 lb      859610003679 Blue Small Breed Adult Lamb 6 lb      840243105687 Blue Small Breed Adult Natural Lamb Recipe 15 lb      840243105670 Blue Small Breed Adult Natural Lamb Recipe 6 lb      840243104888 Blue Small Breed Chicken & Brown Rice 15 lb      840243104871 Blue Small Breed Chicken & Brown Rice 6 lb      840243105274 Blue Small Breed Puppy Chicken & Oat 15 lb      859610002634 Blue Small Breed Puppy Chicken & Oat 15 lb      840243105267 Blue Small Breed Puppy Chicken & Oat 6 lb      859610002627 Blue Small Breed Puppy Chicken & Oat 6 lb      840243105311 Blue Small Breed Senior Chicken & Brown Rice 15 lb      859610002672 Blue Small Breed Senior Chicken & Brown Rice 15 lb   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 39 of 105 PageID #:    1138    

 

4         UPC Product Name      840243105304 Blue Small Breed Senior Chicken & Brown Rice 6 lb      859610002665 Blue Small Breed Senior Chicken & Brown Rice 6 lb      840243105717 Blue Toy Breed Adult Chicken 4 lb      859610003716 Blue Toy Breed Adult Chicken 4 lb      859610006793 Freedom Adult 11 lb      859610006809 Freedom Adult 24 lb      859610006779 Freedom Adult 4 lb      840243105854 Freedom Adult Beef 11 lb      859610003976 Freedom Adult Beef 11 lb      840243105861 Freedom Adult Beef 24 lb      859610003983 Freedom Adult Beef 24 lb      840243105847 Freedom Adult Beef 4 lb      859610003952 Freedom Adult Beef 4 lb      840243100699 Freedom Adult Healthy Weight Chicken 24 lb      840243100682 Freedom Adult Healthy Weight Chicken 4 lb      840243100804 Freedom Adult Lamb 11 lb      840243100811 Freedom Adult Lamb 24 lb      840243100798 Freedom Adult Lamb 4 lb      840243100835 Freedom Adult Large Breed Beef 24 lb      840243100828 Freedom Adult Large Breed Lamb 24 lb      859610006847 Freedom Large Breed 24 lb      840243109999 Freedom Large Breed Senior Chicken 24 lb      859610006755 Freedom Puppy 11 lb      859610006762 Freedom Puppy 12 lb      859610006731 Freedom Puppy 4 lb      840243100767 Freedom Puppy Beef 11 lb      840243100774 Freedom Puppy Beef 24 lb      840243100781 Freedom Puppy Large Breed Chicken 24 lb      840243100712 Freedom Puppy Small Breed Chicken 11 lb      840243100705 Freedom Puppy Small Breed Chicken 4 lb      840243100668 Freedom Senior Chicken 11 lb      840243100675 Freedom Senior Chicken 24 lb      840243100651 Freedom Senior Chicken 4 lb      859610006830 Freedom Small Breed 11 lb      859610006816 Freedom Small Breed 4 lb      859610001880 Longevity Adult 20 lb      859610001859 Longevity Adult 4.5 lb      859610001873 Longevity Adult 9.5 lb      859610002795 Longevity Adult Whitefish 24 lb      859610008056 Longevity Adult Whitefish 24 lb      859610002764 Longevity Adult Whitefish 4 lb      859610008025 Longevity Adult Whitefish 4 lb      859610002788 Longevity Adult Whitefish 9 lb   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 40 of 105 PageID #:    1139    

 

5         UPC Product Name      859610008049 Longevity Adult Whitefish 9 lb      859610001897 Longevity Mature 4 lb      859610008063 Longevity Mature 4 lb      859610001910 Longevity Mature 9 lb      859610008087 Longevity Mature 9 lb      859610002559 Longevity Mature Whitefish 24 lb      859610008094 Longevity Mature Whitefish 24 lb      859610001828 Longevity Puppy 4 lb      859610007981 Longevity Puppy 4 lb      859610001842 Longevity Puppy 9 lb      859610008001 Longevity Puppy 9 lb      859610002986 Longevity Puppy Whitefish 24 lb      859610008018 Longevity Puppy Whitefish 24 lb      859610001309 Organics Chicken & Brown Rice 10 lb      859610001316 Organics Chicken & Brown Rice 20 lb      859610001293 Organics Chicken & Brown Rice 5 lb      840243109739 Wilderness Adult Chicken 4 oz Sample      840243101191 Wilderness Adult Chicken Small Bite 11 lb      840243101207 Wilderness Adult Chicken Small Bite 24 lb      840243104093 Wilderness Adult Large Breed Healthy Weight Chicken 24 lb      840243101184 Wilderness Adult Large Breed Salmon 24 lb      859610002740 Wilderness Adult Salmon 11 lb      840243104055 Wilderness Adult Small Breed Healthy Weight Chicken 11 lb      840243104048 Wilderness Adult Small Breed Healthy Weight Chicken 4.5 lb      840243105335 Wilderness Chicken 11 lb      859610002702 Wilderness Chicken 11 lb      859610002719 Wilderness Chicken 24 lb      840243105342 Wilderness Chicken 24 lb      859610002689 Wilderness Chicken 4.5 lb      840243105328 Wilderness Chicken 4.5 lb      859610001965 Wilderness Duck 11 lb      840243105120 Wilderness Duck 11 lb      859610001972 Wilderness Duck 24 lb      840243105137 Wilderness Duck 24 lb      859610001941 Wilderness Duck 4.5 lb      840243105113 Wilderness Duck 4.5 lb      859610005710 Wilderness Healthy Weight 11 lb      859610005727 Wilderness Healthy Weight 24 lb      859610006328 Wilderness Healthy Weight 4.5 lb      859610005703 Wilderness Large Breed 24 lb      859610008872 Wilderness Large Breed Puppy Chicken 24 lb      840243110032 Wilderness Large Breed Senior Chicken 24 lb      859610005659 Wilderness Puppy 11 lb   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 41 of 105 PageID #:    1140    

 

6         UPC Product Name      859610005666 Wilderness Puppy 24 lb      859610005635 Wilderness Puppy 4.5 lb      859610008858 Wilderness Rocky Mountain Recipes Adult Bison 10 lb      859610008865 Wilderness Rocky Mountain Recipes Adult Bison 22 lb      859610008834 Wilderness Rocky Mountain Recipes Adult Bison 4 lb      840243101078 Wilderness Rocky Mountain Recipes Adult Boar 10 lb      840243101085 Wilderness Rocky Mountain Recipes Adult Boar 22 lb      840243101061 Wilderness Rocky Mountain Recipes Adult Boar 4 lb      840243100958 Wilderness Rocky Mountain Recipes Adult Healthy Weight Red Meat 22 lb      840243100934 Wilderness Rocky Mountain Recipes Adult Healthy Weight Red Meat 4 lb      840243101047 Wilderness Rocky Mountain Recipes Adult Rabbit 10 lb      840243101054 Wilderness Rocky Mountain Recipes Adult Rabbit 22 lb      840243101030 Wilderness Rocky Mountain Recipes Adult Rabbit 4 lb      859610008780 Wilderness Rocky Mountain Recipes Adult Red Meat 10 lb      859610008797 Wilderness Rocky Mountain Recipes Adult Red Meat 22 lb      859610008766 Wilderness Rocky Mountain Recipes Adult Red Meat 4 lb      840243100927 Wilderness Rocky Mountain Recipes Adult Small Breed Red Meat 10 lb      840243102006 Wilderness Rocky Mountain Recipes Adult Trout 10 lb      840243101023 Wilderness Rocky Mountain Recipes Adult Trout 22 lb      840243101993 Wilderness Rocky Mountain Recipes Adult Trout 4 lb      859610008803 Wilderness Rocky Mountain Recipes Large Breed Red Meat 22 lb      840243102990 Wilderness Rocky Mountain Recipes Adult Bison 22 lb      840243102976 Wilderness Rocky Mountain Recipes Puppy Bison 10 lb      840243102983 Wilderness Rocky Mountain Recipes Puppy Bison 22 lb      840243102969 Wilderness Rocky Mountain Recipes Puppy Bison 4 lb      840243100989 Wilderness Rocky Mountain Recipes Puppy Red Meat 22 lb      840243100965 Wilderness Rocky Mountain Recipes Puppy Red Meat 4 lb      840243101016 Wilderness Rocky Mountain Recipes Senior Red Meat 22 lb      840243100996 Wilderness Rocky Mountain Recipes Senior Red Meat 4 lb      859610008810 Wilderness Rocky Mountain Recipes Small Breed Red Meat 4 lb      840243105366 Wilderness Salmon 11 lb      859610002757 Wilderness Salmon 24 lb      840243105373 Wilderness Salmon 24 lb      859610002726 Wilderness Salmon 4.5 lb      840243105359 Wilderness Salmon 4.5 lb      840243104925 Wilderness Senior Chicken 11 lb      859610001439 Wilderness Senior Chicken 11 lb      859610005734 Wilderness Senior Chicken 24 lb      840243105724 Wilderness Senior Chicken 4.5 lb      859610003730 Wilderness Senior Chicken 4.5 lb      859610005697 Wilderness Small Breed Adult 11 lb      859610005673 Wilderness Small Breed Adult 4.5 lb      840243110025 Wilderness Toy Breed Adult Chicken 4 lb   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 42 of 105 PageID #:    1141    

 

7         UPC Product Name      859610001279 Wilderness Turkey & Chicken 11 lb      859610001286 Wilderness Turkey & Chicken 26 lb      859610001262 Wilderness Turkey & Chicken 4.5 lb   Wet Dog Food         840243101917 Basics Grain Free Adult Duck 12.5 oz      840243103799 Basics Grain Free Adult Lamb 12.5 oz      840243104840 Basics Grain Free Adult Small Breed Lamb Cups 3 oz      840243104833 Basics Grain Free Adult Small Breed Salmon Cups 3 oz      840243104826 Basics Grain Free Adult Small Breed Turkey Cups 3 oz      840243104130 Basics Grain Free Senior Turkey 12.5 oz      859610005949 Basics Large Breed Turkey 12.5 oz      859610005925 Basics Salmon 12.5 oz      859610005901 Basics Turkey 12.5 oz      840243104956 Blue Beef Sirloin Dinner With Fresh Carrots & Garden Peas 12.5 oz      840243111008 Blue Boo Stew Adult 12.5 oz      859610001521 Blue Chicken & Brown Rice 12.5 oz      859610000708 Blue Chicken & Brown Rice 12.5 oz      840243104932 Blue Chicken & Brown Rice Dinner With Garden Vegetables 12.5 oz      840243100125 Blue Chunky Stew Chicken 12.5 oz      840243100149 Blue Chunky Stew Lamb 12.5 oz      840243100156 Blue Chunky Stew Turkey 12.5 oz      840243109951 Blue Divine Delight Small Breed Beef (Pouch) 3 oz      840243109913 Blue Divine Delight Small Breed Chicken (Pouch) 3 oz      840243109937 Blue Divine Delight Small Breed Duck (Pouch) 3 oz      840243109968 Blue Divine Delight Small Breed Lamb (Pouch) 3 oz      840243109944 Blue Divine Delight Small Breed Salmon (Pouch) 3 oz      840243109920 Blue Divine Delight Small Breed Turkey (Pouch) 3 oz      859610008438 Blue Divine Delights Small Breed Beef 3 oz      859610008452 Blue Divine Delights Small Breed Chicken 3 oz      859610008476 Blue Divine Delights Small Breed Duck 3 oz      859610008490 Blue Divine Delights Small Breed Lamb 3 oz      859610008513 Blue Divine Delights Small Breed Salmon 3 oz      859610008537 Blue Divine Delights Small Breed Turkey 3 oz      859610003181 Blue Family Favorites Backyard Bbq 12.5 oz      840243105540 Blue Family Favorites Backyard Bbq 12.5 oz      859610003266 Blue Family Favorites Chicken Pot Pie 12.5 oz      840243105588 Blue Family Favorites Mom's Chicken Pie 12.5 oz      859610003228 Blue Family Favorites Shepherd's Pie 12.5 oz      840243105564 Blue Family Favorites Shepherd's Pie 12.5 oz      859610006854 Blue Family Favorites Sunday Chicken Dinner 12.5 oz      859610003242 Blue Family Favorites Thanksgiving Day Feast 12.5 oz      859610003204 Blue Family Favorites Turducken 12.5 oz      840243105557 Blue Family Favorites Turducken 12.5 oz   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 43 of 105 PageID #:    1142    

 

8         UPC Product Name      840243105571 Blue Family Favorites Turkey Day Feast 12.5 oz      840243102754 Blue Healthy Starts Beef & Eggs 3 oz Cups      840243102778 Blue Healthy Starts Chicken & Eggs 3 oz Cups      840243102785 Blue Healthy Starts Salmon & Eggs 3 oz Cups      840243102761 Blue Healthy Starts Turkey Hash 3 oz Cups      859610001606 Blue Hearty Venison Dinner With Sweet Potatoes & Garden Vegetables 12.5 oz      840243105731 Blue Homestyle Recipe Puppy Chicken Dinner 12.5 oz      859610007479 Blue Homestyle Recipe Senior Chicken Dinner 12.5 oz      840243105748 Blue Homestyle Recipe Toy Breed Chicken Dinner 5.5 oz      840243100170 Blue Homestyle Recipes Adult Healthy Weight Chicken Pate 12.5 oz      859610000951 Blue Homestyle Recipes Fish & Sweet Potato 12.5 oz      840243105519 Blue Homestyle Recipes Large Breed Chicken 12.5 oz      859610002962 Blue Homestyle Recipes Large Breed Chicken 12.5 oz      859610003754 Blue Homestyle Recipes Puppy Chicken 12.5 oz      859610002948 Blue Homestyle Recipes Small Breed Chicken 5.5 oz      840243105502 Blue Homestyle Recipes Small Breed Chicken 5.5 oz      859610005864 Blue Homestyle Recipes Small Breed Lamb 5.5 oz      859610003778 Blue Homestyle Recipes Toy Breed Chicken 5.5 oz      859610000722 Blue Lamb & Brown Rice 12.5 oz      859610001545 Blue Lamb & Brown Rice 12.5 oz      840243104949 Blue Lamb & Brown Rice Dinner With Garden Vegetables 12.5 oz      840243106479 Blue Love You Stew 12.5 oz      840243109807 Blue Red White & Blue Stew 12.5 oz      859610000760 Blue Salmon 12.5 oz      859610001583 Blue Salmon Dinner With Asparagus & Sweet Potatoes 12.5 oz      859610009350 Blue Santa Stew Holiday Feast 12.5 oz      859610000746 Blue Sirloin Dinner 12.5 oz      859610001569 Blue Sirloin Dinner 12.5 oz      859610001040 Blue Turkey Meatloaf 12.5 oz      859610001620 Blue Turkey Meatloaf 12.5 oz      840243104963 Blue Turkey Meatloaf Dinner With Carrots & Idaho Potatoes 12.5 oz      859610001026 Blue Venison Dinner 12.5 oz      840243105212 Blue's Stew Beef 12.5 oz      859610002504 Blue's Stew Beef 12.5 oz      859610002467 Blue's Stew Chicken 12.5 oz      840243105199 Blue's Stew Chicken 12.5 oz      859610003082 Blue's Stew Hunters Stew 12.5 oz      840243105533 Blue's Stew Hunters Stew 12.5 oz      859610002481 Blue's Stew Lamb 12.5 oz      840243105205 Blue's Stew Lamb 12.5 oz      840243105229 Blue's Stew Turkey 12.5 oz      859610002528 Blue's Stew Turkey 12.5 oz      840243102921 Freedom Adult Beef 12.5 oz   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 44 of 105 PageID #:    1143    

 

9         UPC Product Name      859610006892 Freedom Adult Chicken Dinner 12.5 oz      840243102938 Freedom Adult Lamb 12.5 oz      840243100842 Freedom Grain Free Grillers Beef 12.5 oz      840243100859 Freedom Grain Free Grillers Chicken 12.5 oz      840243100866 Freedom Grain Free Grillers Lamb 12.5 oz      840243100873 Freedom Grain Free Grillers Turkey 12.5 oz      859610006878 Freedom Puppy Chicken Dinner 12.5 oz      840243102945 Freedom Senior Chicken 12.5 oz      859610006915 Freedom Small Breed Chicken Dinner 5.5 oz      859610002900 Longevity Adult Whitefish 12.5 oz      859610002924 Longevity Mature Whitefish 12.5 oz      859610002887 Longevity Puppy Whitefish 12.5 oz      840243101252 Wilderness Adult Healthy Weight Turkey & Chicken 12.5 oz      859610005888 Wilderness Beef & Chicken Grill 12.5 oz      859610001149 Wilderness Chicken 12.5 oz      840243104864 Wilderness Duck & Chicken 12.5 oz      859610001163 Wilderness Duck & Chicken 12.5 oz      840243101238 Wilderness Puppy Turkey & Chicken 12.5 oz      840243103027 Wilderness Rocky Mountain Recipes Adult Boar 5.5 oz      840243103034 Wilderness Rocky Mountain Recipes Adult Rabbit 5.5 oz      840243101153 Wilderness Rocky Mountain Recipes Adult Red Meat 12.5 oz      840243101177 Wilderness Rocky Mountain Recipes Adult Trout 12.5 oz      840243103003 Wilderness Rocky Mountain Recipes Puppy Red Meat 12.5 oz      840243103041 Wilderness Rocky Mountain Recipes Senior Red Meat 12.5 oz      859610001125 Wilderness Salmon & Chicken 12.5 oz      840243112920 Wilderness Salmon & Chicken 12.5 oz      840243101245 Wilderness Senior Turkey & Chicken 12.5 oz      859610003815 Wilderness Small Breed Turkey & Chicken 5.5 oz      840243105762 Wilderness Small Breed Turkey & Chicken Grill 5.5 oz      859610003792 Wilderness Trout & Chicken 12.5 oz      840243105755 Wilderness Trout & Chicken Grill 12.5 oz      840243104857 Wilderness Turkey & Chicken Grill 12.5 oz      840243103072 Wilderness Wild Cuts Beef 3 oz Pouch      840243103058 Wilderness Wild Cuts Chicken 3 oz Pouch      840243103065 Wilderness Wild Cuts Duck 3 oz Pouch      840243103089 Wilderness Wild Cuts Salmon 3 oz Pouch      840243101283 Wilderness Wolf Creek Stews Beef 12.5 oz      840243101269 Wilderness Wolf Creek Stews Chicken 12.5 oz      840243101276 Wilderness Wolf Creek Stews Duck 12.5 oz      840243101290 Wilderness Wolf Creek Stews Salmon 12.5 oz   Dog Treats         859610006571 Basics Salmon & Potato 6 oz      859610006595 Basics Turkey & Potato 6 oz   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 45 of 105 PageID #:    1144    

 

10         UPC Product Name      859610000487 Blue Apple & Yogurt Biscuits 20 oz      859610005062 Blue Apple & Yogurt Health Bar 18 oz      859610001675 Blue Apple & Yogurt Health Bar 20 oz      859610000104 Blue Bacon Egg & Cheese Biscuit 20 oz      859610005024 Blue Bacon, Egg And Cheese Health Bar 18 oz      859610001651 Blue Bacon, Egg And Cheese Health Bar 20 oz      840243106462 Blue Be Mine Bars 8 oz      859610005222 Blue Bites Chicken 6 oz      859610005246 Blue Bites Salmon 6 oz      859610008353 Blue Bits Beef 4 oz      859610005185 Blue Bits Chicken 4 oz      859610008339 Blue Bits Salmon 4 oz      859610005208 Blue Bits Turkey 4 oz      840243116515 Blue Bones Large 1 Count      859610006472 Blue Bones Large 12 oz      840243109784 Blue Bones Large 36 oz      859610005260 Blue Bones Mini 12 oz      840243109753 Blue Bones Mini 36 oz      840243100385 Blue Bones Puppy Mini 12 oz      840243100408 Blue Bones Puppy Regular 12 oz      840243100446 Blue Bones Puppy Regular 27 oz      859610005307 Blue Bones Regular 12 oz      840243109777 Blue Bones Regular 36 oz      840243116539 Blue Bones Small 1 Count      859610005284 Blue Bones Small 12 oz      840243109760 Blue Bones Small 36 oz      859610009091 Blue Bones Value Size Large 27 oz      859610009039 Blue Bones Value Size Mini 27 oz      859610009077 Blue Bones Value Size Regular 27 oz      859610009053 Blue Bones Value Size Small 27 oz      859610006632 Blue Boo Bars Pumpkin & Cinnamon 8 oz      859610000128 Blue Cheddar Cheese Biscuit 20 oz      840243116652 Blue Chicken Bits Value Size 9 oz      859610000463 Blue Chicken Liver Biscuit 20 oz      859610005048 Blue Chicken Liver Crunch 18 oz      859610001668 Blue Chicken Liver Crunch 20 oz      840243100200 Blue Crunchy Bits Banana & Peanut Butter 3 oz      840243100217 Blue Crunchy Bits Blueberry & Yogurt 3 oz      859610005345 Blue Exuberance! Chicken Jerky 3.25 oz      840243105618 Blue Health Bar Apples & Yogurt 16 oz      840243106332 Blue Health Bar Bacon Egg & Cheese 16 oz      859610005086 Blue Health Bar Banana & Yogurt 16 oz      840243105601 Blue Health Bar Chicken Liver 16 oz   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 46 of 105 PageID #:    1145    

 

11         UPC Product Name      859610005123 Blue Health Bar Fish & Sweet Potato 16 oz      859610005109 Blue Health Bar Pumpkin & Cinnamon 16 oz      859610003327 Blue Health Bars Apple & Yogurt 16 oz      859610003280 Blue Health Bars Bac Egg & Cheese 16 oz      859610003303 Blue Health Bars Chicken Liver 16 oz      859610008612 Blue Individually Wrapped Bones Mini      859610008650 Blue Individually Wrapped Bones Regular      840243100347 Blue Joint Sticks Regular 10 oz      840243100330 Blue Joint Sticks Small 10 oz      859610005369 Blue Jolly Joints Chicken Jerky 3.25 oz      840243102372 Blue Kitchen Cravings Meatballs Beef 6 oz      840243102389 Blue Kitchen Cravings Meatballs Chicken 6 oz      840243102419 Blue Kitchen Cravings Sausage Beef 6 oz      840243102402 Blue Kitchen Cravings Sausage Chicken 6 oz      840243102808 Blue Kitchen Cravings Sizzlers Chicken 6 oz      840243102815 Blue Kitchen Cravings Sizzlers Pork 6 oz      859610006373 Blue Mini Bars Value Size Bag Apple And Yogurt 20 oz      859610005147 Blue Mini Bars Bananas & Yogurt 8 oz      859610006618 Blue Mini Bars Blueberry & Yogurt 8 oz      859610005161 Blue Mini Bars Chicken & Cheddar 8 oz      859610006359 Blue Mini Bars Puppy Banana And Yogurt 8 oz      840243100309 Blue Mini Stix Lamb & Apples      840243100323 Blue Mini Stix Salmon & Potato 4 oz      859610005000 Blue Natural Peanut Butter 18 oz      859610001644 Blue Natural Peanut Butter 20 oz      859610000081 Blue Peanut Butter Biscuit 20 oz      840243109791 Blue Red White & Blue Bars 8 oz      859610009404 Blue Santa Snacks Oatmeal & Cinnamon 8 oz      859610009336 Blue Santa Snacks Oatmeal & Cinnamon 8 oz      859610006458 Blue Stix Beef 6 oz      859610008391 Blue Stix Chicken & Brown Rice 6 oz      840243116676 Blue Stix Chicken And Brown Rice Value Size 13 oz      859610006434 Blue Stix Lamb 6 oz      859610008414 Blue Stix Salmon & Potato 6 oz      859610006397 Blue Super Bars Blueberry 7 oz      859610006410 Blue Super Bars Cranberry & Pumpkin 7 oz      859610005321 Blue Tranquility Chicken Jerky 3.25 oz      840243102471 Freedom Strips Beef Tenders 7 oz      840243102464 Freedom Strips Chicken Tenders 7 oz      859610009251 Wilderness Antler Alpha      859610009275 Wilderness Antler Alpha Split      859610009176 Wilderness Antler Cub      859610009190 Wilderness Antler Cub Split   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 47 of 105 PageID #:    1146    

 

12         UPC Product Name      859610009299 Wilderness Antler King Split      859610009213 Wilderness Antler Wolf      859610009237 Wilderness Antler Wolf Split      840243110087 Wilderness Chews Cub Bone 3"      840243109876 Wilderness Chews King Beef Tendon 10" 3 Pack      840243103379 Wilderness Chews King Beef Tendon 10" Individual      840243109890 Wilderness Chews King Bone 9"      840243103331 Wilderness Chews King Club Bone      840243103355 Wilderness Chews King Knuckle      840243109883 Wilderness Chews King Shin      840243103362 Wilderness Chews Wolf Beef Tendon 5" 3 Pack      840243103386 Wilderness Chews Wolf Beef Tendon 5" Individual      840243109906 Wilderness Chews Wolf Bone 6"      840243103348 Wilderness Chews Wolf Club Bone      840243110094 Wilderness Chews Wolf Knuckle      859610005505 Wilderness Chicken Jerky 3.25 oz      859610005482 Wilderness Duck & Chicken Biscuit 10 oz      840243116553 Wilderness Rocky Mountain Recipes Trail Treats Biscuits Bison 8 oz      840243116591 Wilderness Rocky Mountain Recipes Trail Treats Biscuits Red Meat 8 oz      859610005468 Wilderness Salmon & Chicken Biscuit 10 oz      840243101498 Wilderness Stix Chicken 6 oz      840243101481 Wilderness Stix Salmon 6 oz      859610005444 Wilderness Turkey & Chicken Biscuit 10 oz      840243116690 Wilderness Turkey Biscuits Value Size 24 oz      859610005529 Wilderness Turkey Jerky 3.25 oz      859610006496 Wilderness Wild Bites Chicken 4 oz      859610006519 Wilderness Wild Bites Salmon 4 oz      840243101306 Wilderness Wild Bits Trail Treats Chicken (Soft Moist) 4 oz      840243101337 Wilderness Wild Bits Trail Treats Duck (Soft Moist) 4 oz      840243101320 Wilderness Wild Bits Trail Treats Salmon (Soft Moist) 4 oz      840243101535 Wilderness Wild Bones Large 10 oz      840243101504 Wilderness Wild Bones Mini 10 oz      840243101528 Wilderness Wild Bones Regular 10 oz      840243101511 Wilderness Wild Bones Small 10 oz      840243101924 Wilderness Wild Chunks Chicken Breast 2.25 oz      840243101931 Wilderness Wild Chunks Freeze Dried Beef 2.25 oz   Dry Cat Food         840243109708 Basics Adult Indoor Grain Free Turkey 4 oz Sample      859610006199 Basics Duck & Potato 11 lb      859610006175 Basics Duck & Potato 5 lb      859610006168 Basics Fish & Potato 11 lb      859610006144 Basics Fish & Potato 5 lb      840243102051 Basics Grain Free Adult Indoor Duck 11 lb   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 48 of 105 PageID #:    1147    

 

13         UPC Product Name      840243102044 Basics Grain Free Adult Indoor Duck 5 lb      840243102075 Basics Grain Free Adult Indoor Fish 11 lb      840243102068 Basics Grain Free Adult Indoor Fish 5 lb      840243101559 Basics Grain Free Mature Indoor Turkey 11 lb      840243101542 Basics Grain Free Mature Indoor Turkey 5 lb      859610007028 Basics Grain Free Turkey & Potato Recipe 11 lb      859610006984 Basics Grain Free Turkey & Potato Recipe 2 lb      859610007004 Basics Grain Free Turkey & Potato Recipe 5 lb      859610003457 Basics Turkey 11 lb      840243105663 Basics Turkey 11 lb      859610006939 Basics Turkey 2 lb      859610003433 Basics Turkey 5 lb      840243105656 Basics Turkey 5 lb      859610000517 Blue Adult Chicken Spa Select Dry 15 lb      859610000197 Blue Adult Chicken Spa Select Dry 3 lb      859610000210 Blue Adult Chicken Spa Select Dry 7 lb      859610000142 Blue Adult Chicken Trial Size 1 lb      859610003488 Blue Adult Finicky Feast Chicken & Turkey 15 lb      859610003471 Blue Adult Finicky Feast Chicken & Turkey 7 lb      840243112999 Blue Adult Formula Dry 17 lb      859610000593 Blue Adult Hairball Spa Select Dry 15 lb      859610000555 Blue Adult Hairball Spa Select Dry 3 lb      859610000579 Blue Adult Hairball Spa Select Dry 7 lb      840243112982 Blue Adult Indoor 17 lb      840243113019 Blue Adult Indoor Salmon 17 lb      859610000890 Blue Adult Indoor Spa Select 1 lb      859610000876 Blue Adult Indoor Spa Select 15 lb      859610000852 Blue Adult Indoor Spa Select 3 lb      859610000869 Blue Adult Indoor Spa Select 7 lb      840243105779 Blue Adult Multi  Cat  7 lb      840243105786 Blue Adult Multi Cat 15 lb      859610000883 Blue Adult Salmon Spa Select 1 lb      859610000265 Blue Adult Salmon Spa Select 15 lb      859610000227 Blue Adult Salmon Spa Select 3 lb      859610000241 Blue Adult Salmon Spa Select 7 lb      840243101986 Blue Adult Weight Control 15 lb      859610001446 Blue Indoor 4 oz Sample      840243109678 Blue Indoor Adult Chicken 4 oz Sample      840243101580 Blue Indoor Adult Hairball Chicken 15 lb      840243101566 Blue Indoor Adult Hairball Chicken 3 lb      840243101573 Blue Indoor Adult Hairball Chicken 7 lb      859610001378 Blue Indoor Sensitive Skin Chicken & Brown Rice 15 lb      859610001354 Blue Indoor Sensitive Skin Chicken & Brown Rice 3 lb   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 49 of 105 PageID #:    1148    

 

14         UPC Product Name      859610001361 Blue Indoor Sensitive Skin Chicken & Brown Rice 7 lb      840243109685 Blue Kitten Chicken 4 oz Sample      840243103515 Blue Mature Indoor Hairball Chicken 3 lb      840243103522 Blue Mature Indoor Hairball Chicken 7 lb      859610003846 Blue Multi Chicken & Turkey 15 lb      859610003839 Blue Multi Chicken & Turkey 7 lb      859610006014 Blue Sensitive Stomach 15 lb      840243113002 Blue Sensitive Stomach 17 lb      859610006007 Blue Sensitive Stomach 7 lb      859610000456 Blue Spa Select Kitten Chicken & Brown Rice Recipe Dry 3 lb      859610000470 Blue Spa Select Kitten Chicken & Brown Rice Recipe Dry 7 lb      859610000630 Blue Spa Select Kitten Dry 3 lb      859610000647 Blue Spa Select Kitten Dry 7 lb      859610000234 Blue Spa Select Lite Dry 3 lb      859610000258 Blue Spa Select Lite Dry 7 lb      859610000784 Blue Spa Select Mature 3 lb      859610000791 Blue Spa Select Mature 7 lb      840243103492 Blue Weight Control Adult Indoor Hairball Chicken 3 lb      840243103508 Blue Weight Control Adult Indoor Hairball Chicken 7 lb      859610007073 Freedom Indoor 11 lb      859610007035 Freedom Indoor 2 lb      859610007059 Freedom Indoor 5 lb      859610008735 Freedom Indoor Adult Whitefish 11 lb      859610008698 Freedom Indoor Adult Whitefish 2 lb      859610008711 Freedom Indoor Adult Whitefish 5 lb      840243101702 Freedom Indoor Kitten Chicken 2 lb      840243101719 Freedom Indoor Kitten Chicken 5 lb      859610008742 Freedom Indoor Mature Chicken 11 lb      859610008759 Freedom Indoor Weight Control Chicken 11 lb      859610002238 Longevity Adult 2.5 lb      859610008148 Longevity Adult 2.5 lb      859610002252 Longevity Adult 5.5 lb      859610008162 Longevity Adult 5.5 lb      859610002191 Longevity Kitten 2 lb      859610008100 Longevity Kitten 2 lb      859610002214 Longevity Kitten 5 lb      859610008124 Longevity Kitten 5 lb      859610002276 Longevity Mature 2 lb      859610002290 Longevity Mature 5 lb      859610008209 Longevity Mature 5 lb      859610008186 Longevity Mature 5 lb      859610001415 Organics Chicken & Brown Rice 2.5 lb      859610001422 Organics Chicken & Brown Rice 6 lb   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 50 of 105 PageID #:    1149    

 

15         UPC Product Name      840243109692 Wilderness Adult Chicken 4 oz Sample      859610003938 Wilderness Adult Indoor Chicken 11 lb      859610003891 Wilderness Adult Indoor Chicken 2 lb      859610003914 Wilderness Adult Indoor Chicken 5 lb      859610003402 Wilderness Adult Salmon 11 lb      859610003389 Wilderness Adult Salmon 5 lb      859610001408 Wilderness Chicken 12 lb      859610001385 Wilderness Chicken 2.5 lb      859610001392 Wilderness Chicken 6 lb      859610002375 Wilderness Duck 11 lb      840243105182 Wilderness Duck 11 lb      859610002337 Wilderness Duck 2 lb      840243105168 Wilderness Duck 2 lb      859610002351 Wilderness Duck 5 lb      840243105175 Wilderness Duck 5 lb      840243105830 Wilderness Indoor 11 lb      840243105816 Wilderness Indoor 2 lb      840243105823 Wilderness Indoor 5 lb      840243101832 Wilderness Indoor Adult Hairball Chicken 11 lb      840243101825 Wilderness Indoor Adult Hairball Chicken 5 lb      859610006083 Wilderness Kitten 11 lb      859610006045 Wilderness Kitten 2 lb      859610006069 Wilderness Kitten 5 lb      840243105793 Wilderness Mature 2 lb      840243105809 Wilderness Mature 5 lb      859610003853 Wilderness Mature Chicken 2 lb      859610003877 Wilderness Mature Chicken 5 lb      840243109630 Wilderness Rocky Mountain Recipes Adult Rabbit 10 lb      840243109623 Wilderness Rocky Mountain Recipes Adult Rabbit 4 lb      840243101771 Wilderness Rocky Mountain Recipes Adult Red Meat 10 lb      840243101764 Wilderness Rocky Mountain Recipes Adult Red Meat 4 lb      840243101801 Wilderness Rocky Mountain Recipes Adult Trout 10 lb      840243101795 Wilderness Rocky Mountain Recipes Adult Trout 4 lb      840243105649 Wilderness Salmon 11 lb      859610003365 Wilderness Salmon 2 lb      840243105632 Wilderness Salmon 5 lb      840243104918 Wilderness Turkey & Chicken 12 lb      859610001365 Wilderness Turkey & Chicken 2.5 lb      840243104895 Wilderness Turkey & Chicken 2.5 lb      840243104901 Wilderness Turkey & Chicken 6 lb      859610006137 Wilderness Weight Control 11 lb      859610006090 Wilderness Weight Control 2 lb      859610006113 Wilderness Weight Control 5 lb   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 51 of 105 PageID #:    1150    

 

16         UPC Product Name      840243103713 Wilderness Weight Control Adult Indoor Hairball Chicken 11 lb      840243103706 Wilderness Weight Control Adult Indoor Hairball Chicken 5 lb   Wet Cat Food         859610006243 Basics Duck & Potato 3 oz      859610007301 Basics Fish & Potato Entrée 3 oz      840243109548 Basics Grain Free Adult Indoor Turkey 5.5 oz      840243103485 Basics Grain Free Mature Indoor Turkey 3 oz      859610007745 Basics Grain Free Turkey & Potato Entrée 3 oz      859610007288 Basics Kitten Turkey & Potato Entrée 3 oz      859610006229 Basics Turkey & Potato 3 oz      859610006304 Blue Bistro Beef 3 oz      859610006267 Blue Bistro Chicken 3 oz      859610006281 Blue Bistro Turkey 3 oz      859610008889 Blue Classic Indoor Chicken Entrée 5.5 oz      859610007400 Blue Feline Feast Chicken & Beef Entrée 3 oz      859610007363 Blue Feline Feast Chicken & Duck Entrée 3 oz      859610007387 Blue Feline Feast Chicken & Salmon Entrée 3 oz      859610007349 Blue Feline Feast Chicken & Turkey Entrée 3 oz      840243102211 Blue Flaked Chicken 3 oz      840243102334 Blue Flaked Chicken 5.5 oz      840243102204 Blue Flaked Fish And Shrimp 3 oz      840243102358 Blue Flaked Fish And Shrimp 5.5 oz      840243102228 Blue Flaked Tuna 3 oz      840243102341 Blue Flaked Tuna 5.5 oz      840243102235 Blue Grilled Chicken Filets 3 oz      840243102242 Blue Grilled Salmon Filets 3 oz      859610001774 Blue Healthy Gourmet Flaked Chicken Entrée 3 oz      859610007721 Blue Healthy Gourmet Flaked Chicken Entrée 5.5 oz      859610001712 Blue Healthy Gourmet Flaked Salmon Entrée 3 oz      859610008902 Blue Healthy Gourmet Flaked Salmon Entrée 5.5 oz      859610001767 Blue Healthy Gourmet Flaked Tuna Entrée 3 oz      859610007707 Blue Healthy Gourmet Flaked Tuna Entrée 5.5 oz      859610001750 Blue Healthy Gourmet Flaked Turkey Entrée 3 oz      859610008926 Blue Healthy Gourmet Flaked Turkey Entrée 5.5 oz      859610007240 Blue Healthy Gourmet Grilled Beef Entrée 3 oz      840243109975 Blue Healthy Gourmet Grilled Chicken 5.5 oz      859610007226 Blue Healthy Gourmet Grilled Chicken Entrée 3 oz      859610007264 Blue Healthy Gourmet Grilled Turkey Entrée 3 oz      840243109586 Blue Healthy Gourmet Mature Indoor Chicken Pate 3 oz      840243102198 Blue Healthy Gourmet Pate Adult Beef 3 oz      840243102310 Blue Healthy Gourmet Pate Adult Beef 5.5 oz      859610002429 Blue Healthy Gourmet Sliced Chicken 3 oz      859610002382 Blue Healthy Gourmet Sliced Salmon Entrée 3 oz   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 52 of 105 PageID #:    1151    

 

17         UPC Product Name      859610002405 Blue Healthy Gourmet Sliced Tuna Entrée 3 oz      859610002443 Blue Healthy Gourmet Sliced Turkey 3 oz      85961000244 Blue Healthy Gourmet Sliced Turkey 3 oz      859610000616 Blue Kitten 3 oz      859610000548 Blue Lite 3 oz      840243102273 Blue Meaty Morsels Chicken 3 oz      840243109562 Blue Meaty Morsels Chicken 5.5 oz      840243102266 Blue Meaty Morsels Tuna 3 oz      840243102136 Blue Pate Adult Indoor Chicken Entrée 3 oz      840243102303 Blue Pate Adult Indoor Chicken Entrée 5.5 oz      840243102143 Blue Pate Adult Indoor Salmon Entrée 3 oz      840243102297 Blue Pate Adult Indoor Salmon Entrée 5.5 oz      840243102167 Blue Pate Adult Ocean Fish And Tuna Entrée 3 oz      840243102327 Blue Pate Adult Ocean Fish And Tuna Entrée 5.5 oz      840243102150 Blue Pate Adult Turkey & Chicken Entrée 3 oz      840243102280 Blue Pate Adult Turkey & Chicken Entrée 5.5 oz      840243102129 Blue Pate Kitten Chicken Entrée 3 oz      859610000500 Blue Salmon Lentil 3 oz      859610001811 Blue Sea Stew 5.5 oz      859610001804 Blue Spa Select Braised Beef And Liver Entrée 3 oz      859610007165 Blue Spa Select Classic Indoor Adult Chicken Entrée 3 oz      859610007141 Blue Spa Select Classic Kitten Chicken Entrée 3 oz      859610000586 Blue Spa Select Hairball 3 oz      859610001743 Blue Spa Select Salmon 5.5 oz      859610001927 Blue Spa Select Savory Salmon Entrée 3 oz      859610001729 Blue Spa Select Tempting Tuna Grill 3 oz      859610001736 Blue Spa Select Tender Turkey & Chicken Entrée 3 oz      859610000654 Blue Tuna 3 oz      859610001781 Blue Tuna Spa Select 5.5 oz      859610000678 Blue Turkey & Chicken 3 oz      859610001798 Blue Turkey & Chicken Spa Select 5.5 oz      840243103591 Freedom Flaked Indoor Adult Chicken 3 oz      840243103607 Freedom Flaked Indoor Adult Chicken 5.5 oz      840243103614 Freedom Flaked Indoor Adult Fish 3 oz      840243103621 Freedom Flaked Indoor Adult Fish 5.5 oz      859610008940 Freedom Indoor 5.5 oz      840243101733 Freedom Indoor Adult Fish 3 oz      840243101740 Freedom Indoor Adult Fish 5.5 oz      859610007424 Freedom Indoor Chicken Entrée 3 oz      840243101726 Freedom Indoor Kitten Chicken 3 oz      840243103638 Freedom Mature Indoor Chicken 3 oz      840243103645 Freedom Mature Indoor Chicken 5.5 oz      859610007783 Longevity Adult Whitefish Entrée 3 oz   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 53 of 105 PageID #:    1152    

 

18         UPC Product Name      859610007769 Longevity Kitten Whitefish Entrée 3 oz      859610007806 Longevity Mature Whitefish Entrée 3 oz      859610001699 Wilderness Chicken 3 oz      840243104987 Wilderness Chicken 3 oz      859610007646 Wilderness Chicken 5.5 oz      859610003341 Wilderness Duck 3 oz      840243105625 Wilderness Duck 3 oz      859610006205 Wilderness Kitten 3 oz      840243101849 Wilderness Kitten Salmon 3 oz      859610008964 Wilderness Mature Chicken 3 oz      840243101856 Wilderness Mature Chicken 5.5 oz      840243101948 Wilderness Rocky Mountain Recipes Adult Red Meat 3 oz      840243101955 Wilderness Rocky Mountain Recipes Adult Red Meat 5.5 oz      840243101962 Wilderness Rocky Mountain Recipes Adult Trout 3 oz      840243101979 Wilderness Rocky Mountain Recipes Adult Trout 5.5 oz      840243103652 Wilderness Rocky Mountain Recipes Flaked Adult Red Meat 3 oz      840243103669 Wilderness Rocky Mountain Recipes Flaked Adult Red Meat 5.5 oz      840243103676 Wilderness Rocky Mountain Recipes Flaked Adult Trout 3 oz      840243103683 Wilderness Rocky Mountain Recipes Flaked Adult Trout 5.5 oz      859610001705 Wilderness Salmon 3 oz      840243104994 Wilderness Salmon 3 oz      859610007660 Wilderness Salmon 5.5 oz      859610001682 Wilderness Turkey 3 oz      840243104970 Wilderness Turkey 3 oz      859610007684 Wilderness Turkey 5.5 oz      840243110049 Wilderness Wild Cuts Beef 3 oz Pouch      840243110056 Wilderness Wild Cuts Chicken 3 oz Pouch      840243110063 Wilderness Wild Cuts Duck 3 oz Pouch      840243110070 Wilderness Wild Cuts Salmon 3 oz Pouch      859610007103 Wilderness Wild Delights Chicken & Salmon Entrée 3 oz      859610007080 Wilderness Wild Delights Chicken & Trout Entrée 3 oz      859610007127 Wilderness Wild Delights Chicken & Turkey Entrée 3 oz      840243101863 Wilderness Wild Delights Flaked Adult Chicken & Trout 5.5 oz      840243101870 Wilderness Wild Delights Flaked Adult Chicken & Turkey 5.5 oz      859610008988 Wilderness Wild Delights Flaked Chicken And Trout 3 oz      859610009008 Wilderness Wild Delights Flaked Chicken And Turkey 3 oz      840243109982 Wilderness Wild Delights Flaked Kitten Chicken & Trout 3 oz      840243103737 Wilderness Wild Delights Minced Adult Chicken & Trout 5.5 oz      840243103720 Wilderness Wild Delights Minced Adult Chicken & Turkey 5.5 oz   Cat Treats         840243101634 Blue Kitty Yums Beef 2 oz      859610007820 Blue Kitty Yums Chicken 2 oz      859610007844 Blue Kitty Yums Salmon 2 oz   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 54 of 105 PageID #:    1153    

 

19         UPC Product Name      859610007868 Blue Kitty Yums Sea 2 oz      859610007882 Blue Kitty Yums Tuna 2 oz      840243101641 Blue Kitty Yums Turkey 2 oz      8596100001484 Blue Spa Select Chicken Treat 3 oz Pouch      859610001507 Blue Spa Select Savory Salmon Treats 3 oz      859610001484 Blue Spa Select Tempting Chicken Treats 3 oz      859610008315 Wilderness Soft Moist Chicken And Duck 2 oz      859610007943 Wilderness Soft Moist Chicken And Salmon 2 oz      859610007967 Wilderness Treats Chicken & Trout 2 oz      859610007905 Wilderness Treats Chicken & Turkey 2 oz      Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 55 of 105 PageID #:    1154    

 

EXHIBIT 2   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 56 of 105 PageID #:    1155    

 

Declaration of Jeanne C. Finegan, APR in Support of Plaintiffs’ Motion for Preliminary Approval   of  Class Action Settlement – Case No. 14-md-02562-RWS      8396597v.1   1      IN THE UNITED STATES DISTRICT COURT   FOR THE EASTERN DISTRICT OF MISSOURI            IN RE BLUE BUFFALO COMPANY, LTD.   MARKETING AND SALES PRACTICES   LITIGATION      Case No. 14-md-02562-RWS      DECLARATION OF JEANNE C.   FINEGAN, APR CONCERNING   PROPOSED CLASS MEMBER   NOTICE PROGRAM             DECLARATION OF JEANNE C. FINEGAN, APR, CONCERNING PROPOSED   CLASS MEMBER NOTIFICATION PROGRAM      I, JEANNE C. FINEGAN, declare as follows:      INTRODUCTION   1. I am President and Chief Media Officer of HF Media, LLC, Inc. (“HF”) a   division of Heffler Claims Group (“HCG”).         2. This Declaration is based upon my personal knowledge, as well as on   information provided to me by Class and Defense Counsel, and my staff, as well as   information reasonably relied upon in the fields of advertising, media and   communications.   3. Pursuant to the Settlement Agreement, section 1, paragraph 1.23, Heffler   Claims Group LLC (“Heffler”) and HF Media LLC (“HF Media”) have been engaged by   the Parties as the Settlement Administrator to develop and implement a proposed legal   notice program (“Notice Program”).  The Notice Program is designed with an appropriate   and relevant approach to notice, which takes into consideration, both traditional and new   media: online and mobile media and is estimated to reach an estimated 74 percent of   targeted class members. This Notice Program also compares favorably to similar Court-   approved notice programs in actions, which were well-designed to give the best notice   practicable under the circumstances.   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 57 of 105 PageID #:    1156    

 

Declaration of Jeanne C. Finegan, APR in Support of Plaintiffs’ Motion for Preliminary Approval   of  Class Action Settlement – Case No. 14-md-02562-RWS      8396597v.1   2   4. Our targeted approach leverages sophisticated data technologies to identify our   audience and to optimize impression delivery to websites where users are currently   browsing. This limits wasted impressions. Nationally syndicated media research data   report that online, social and mobile media are heavily used by the target population in   this matter. This affords the parties a tremendous amount of flexibility to quickly increase   visibility if Phase II is implemented.  A more detailed discussion of the potential options   that may be employed as part of the Claims Stimulation program is found below in   paragraphs 31 to 33.   5. The Notice Program is designed to inform class members of the proposed class   action Settlement between Plaintiffs and Defendant as described in the Settlement   Agreement, section 1, paragraph 1.25, the Class (“Class”), the class is defined as follows:   All residents of the United States of America who, from May 7,   2008 through the Preliminary Approval Date, purchased any of the   Blue Buffalo Products.  Excluded from this definition are the   Released Persons, the Court, and its personnel.  Settlement Class   Members who exclude themselves from the Settlement, pursuant to   the procedures set forth in Section V of the Settlement Agreement,   shall no longer thereafter be Settlement Class Members and shall   not be bound by this Settlement Agreement and shall not be   eligible to make a claim for any benefit under the terms of this   Settlement Agreement.        6. This Declaration describes and details the proposed Notice Program.  In   addition, it will address why this sophisticated notice program is consistent with other   Court Approved best practicable notice efforts, and is reasonably calculated to reach an    estimated 74 percent of the target audience, that is, affected members of the Settlement   Class (“Class Members”) with an average frequency of 1.8 times.   QUALIFICATIONS   7. The credentials that qualify me to provide an expert opinion include more than 30   years of communications and advertising experience. I am the only Notice Expert   accredited in Public Relations (APR) by the Universal Accreditation Board, a program   administered by the Public Relations Society of America. Further, I have provided   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 58 of 105 PageID #:    1157    

 

Declaration of Jeanne C. Finegan, APR in Support of Plaintiffs’ Motion for Preliminary Approval   of  Class Action Settlement – Case No. 14-md-02562-RWS      8396597v.1   3   testimony before Congress on issues of notice. I have also lectured, published and been   cited extensively on various aspects of legal noticing, product recall and crisis   communications. I have planned and implemented some of the most high-profile   government enforcement actions for the Federal Trade Commission and the Securities   and Exchange Commission.  In addition, I have served as an expert to the Consumer   Product Safety Commission (CPSC) to determine ways in which the CPSC can increase   the effectiveness of its product recall campaigns.   8. I have served as an expert directly responsible for the design and   implementation of hundreds of class action notice programs, some of which are the   largest and most complex programs ever implemented in both the United States and in   Canada. My work includes a wide range of class actions and regulatory and consumer   matters that include product liability, construction defect, antitrust, asbestos, medical   pharmaceutical, human rights, civil rights, telecommunications, media, environmental,   securities, banking, insurance and bankruptcy.     9. Further, I have been at the forefront of modern notice, integrating new   media and social media into court approved legal notice programs such as In re: Reebok   Easytone Litigation, No. 10-CV-11977 (D. MA), and In re: Skechers Toning Shoes   Products Liability Litigation, No. 3:11-MD-2308-TBR (W.D. KY.).   10. As detailed below, courts have repeatedly recognized my work as an   expert:   a.   For example, in his order granting the Motion for Settlement in In re:   Skechers Toning Shoes Products Liability Litigation, No. 3:11-MD-2308-TBR   (W.D. KY 2012), the Honorable Thomas B. Russell stated:    ... The comprehensive nature of the class notice leaves little doubt   that, upon receipt, class members will be able to make an informed   and intelligent decision about participating in the settlement.      b. Quinn v. Walgreen Co., 12 Civ 8187- VB (SDNY 2015) (Jt Hearing for   Final App, March. 5, 2015, transcript page 40-41).   During the Hearing on   Final Approval of Class Action, the Honorable Vincent L. Briccetti praised Ms.   Finegan, noting:     Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 59 of 105 PageID #:    1158    

 

Declaration of Jeanne C. Finegan, APR in Support of Plaintiffs’ Motion for Preliminary Approval   of  Class Action Settlement – Case No. 14-md-02562-RWS      8396597v.1   4   “The notice plan was the best practicable under the   circumstances.  ... [and] the proof is in the pudding.” This   settlement has resulted in more than 45,000 claims which is 10,000   more than the Pearson case and more than 40,000 more than in   a glucosamine case pending in the Southern District of   California I've been advised about.  So the notice has reached a lot   of people and a lot of people have made claims.      c. Brody v. Merck & Co., Inc., et al., No. 3:12-cv-04774-PGS-DEA (NJ) (Jt.   Hearing for Prelim. App., Sept. 27, 2012, transcript page 34).   During the   Hearing on the Joint Application for Preliminary Approval of Class Action, the   Honorable Peter G. Sheridan praised my work, noting:    Ms. Finegan did a great job in testifying as to what the class   administrator will do. So, I'm certain that all the class members or   as many that can be found, will be given some very adequate   notice in which they can perfect their claim.      d. DeHoyos, et al. v. Allstate Ins. Co., No. 01-CA-1010 (W.D. TX).   Similarly, in the Amended Final Order and Judgment Approving Class Action   Settlement, the Honorable Fred Biery stated:    [T]he undisputed evidence shows the notice program in this case   was developed and implemented by a nationally recognized expert   in class action notice programs. ... This program was vigorous and   specifically structured to reach the African-American and Hispanic   class members.  Additionally, the program was based on a   scientific methodology which is used throughout the advertising   industry and which has been routinely embraced routinely [sic] by   the Courts.    11. Additionally, I have published extensively on various aspects of legal   noticing, and I have lectured or presented extensively on various aspects of legal noticing.     Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 60 of 105 PageID #:    1159    

 

Declaration of Jeanne C. Finegan, APR in Support of Plaintiffs’ Motion for Preliminary Approval   of  Class Action Settlement – Case No. 14-md-02562-RWS      8396597v.1   5   12. A comprehensive description of my credentials and experience that   qualify me to provide expert opinions on the adequacy of class action notice programs is   attached as Exhibit A.   NOTICE PROGRAM METHODOLOGY   13. In order to provide an expert opinion and analysis, HF Media uses a   scientific methodology (discussed herein) that is used throughout the advertising industry,   and one that has been embraced by courts throughout the United States.  See Daubert v.   Merrell Dow Pharmaceuticals, 509 U.S. 579 (1993) (experts must: apply a technique that   may be tested by peers and use industry accepted methodology); Kumho Tire Co. v.   Carmichael, 526 U.S. 137 (1999) (same).     	   14.   In formulating our media suggestions, we have studied data provided by   nationally syndicated media research bureaus, including GfK Mediamark Research and   Intelligence, LLC1  (“MRI”) and comScore2.    	   15.   MRI and online measurement company comScore, among others, provide   media consumption habits and audience delivery verification of targeted populations.    These data are used by advertising agencies nationwide as the basis to select the most   appropriate media to reach specific target audiences. The resulting key findings are   instrumental in our selection of media channels and outlets in order to determine the   estimated net audience reached3 through this legal Notice Program.                                                      1 GfK MRI is a nationally syndicated research tool.  It is the leading supplier of multi-media audience   research, and provides comprehensive reports on demographic, lifestyle, product usage and media   exposure.  MRI conducts more than 26,000 personal interviews annually to gather their information, and is   used by more than 450 advertising agencies as the basis for the majority of media and marketing campaigns.   2comScore is a global Internet information provider on which leading companies and advertising agencies   rely for consumer behavior insight and Internet usage data.  comScore maintains a proprietary database of   more than 2 million consumers who have given comScore permission to monitor their browsing and   transaction behavior, including online and offline purchasing.           3 Based on these research tools, we are able to measure and report to the Court the percentage of a class that   will be reached by the notice publication component and how many times the target audience had the   opportunity to see the message.  In advertising, this is commonly referred to as a “Reach and Frequency”   analysis, where “Reach” refers to the estimated percentage of the unduplicated audience exposed to the   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 61 of 105 PageID #:    1160    

 

Declaration of Jeanne C. Finegan, APR in Support of Plaintiffs’ Motion for Preliminary Approval   of  Class Action Settlement – Case No. 14-md-02562-RWS      8396597v.1   6   16.   Specifically, this research identifies which media channels are favored by   the target audience (i.e., the potential class members), including, for example, browsing   behaviors on the internet, on social media channels, and in magazines.   17. While traditional media 4  is typically purchased based on both   demographic (i.e., age, gender, ethnicity, income, education) and psychographic   characteristics (i.e., lifestyle, product and brand preference, media usage, and media   definition), online media, including Internet and mobile, may be purchased through more   granular target audience characteristics such as shopping behavior.    18. Here, HF Media will employ specific online audience targeting5 and   contextual targeting6 to reach potential class members with a focus on purchasers of   Natural Pet Food, Dog and Cat Owners, and those who have specifically expressed an   interest in Blue Buffalo.    19. For the purpose of appropriately selecting media best suited to reach   members of this class who may be current and former purchasers of Blue Buffalo, we are   calculating the overall media delivery against the broader media target definition,  Dog   and Cat Owners”     DIRECT MAIL   20. Counsel believes based on best estimates that the Class consists of   approximately 3.5 million households. Therefore, as a conservative measure when   calculating the overall net reach of this program, we are using a range for the estimated                                                                                                                                                 campaign, and “Frequency” refers to how many times, on average, the target audience had the opportunity   to see the message.  The calculations are used by advertising and communications firms worldwide, and   have become a critical element to help provide the basis for determining adequacy of notice in class actions.   4 Traditional media is a reference to pre-internet media: e.g., magazines and newspapers.   5 Audience targeting and contextual targeting are now used by major brands such as AT&T, Proctor &   Gamble and Toyota, among many others. Audience targeting means that online banners are served based   on specific target audience criteria and browsing behaviors.   6 Contextual targeting means that banner ads will be served to websites with surrounding content that is   specific to the audience characteristics of the class such as visiting certain fashion shopping websites.      Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 62 of 105 PageID #:    1161    

 

Declaration of Jeanne C. Finegan, APR in Support of Plaintiffs’ Motion for Preliminary Approval   of  Class Action Settlement – Case No. 14-md-02562-RWS      8396597v.1   7   reach of the direct mail/email outreach, while taking into account a potential   undeliverable rate of six percent to project media delivery.    21. Further, I have been informed that Blue Buffalo has loyalty name and   address records for approximately 1,800,000, potential class members. Therefore, based   on this information, and taking into consideration potential undeliverable mail, we   estimate that direct mail/email will reach an estimated 45 percent of this Class.   22. Pursuant to the terms of the Settlement Agreement section 4, paragraph   4.4 Heffler shall send the Class Notice by E-Mail. As directed under the terms of the   Settlement Agreement, the E-mailed Notice will be sent within 30 days of the   Preliminary Approval Order to Settlement Class Members. For those class members   whose E-Mailed Notice was not deliverable, a Post-Card Notice will be mailed by U.S.   First Class Mail within 50 days of the Preliminary Approval Order.     23. Pursuant to the Settlement Agreement, section 4, paragraphs 4.1 to 4.3, the   proposed Class Notice, claim form and summary notice will be written in a clear, plain   and concise style appropriate for the target audience.  Both notices will comport with the   plain language standards for legal noticing.   The Class Notice shall contain a description   of the nature of the Action, including information on the identity of Class Members, how   the proposed Settlement would provide relief to the Class, their rights as well as   important dates and deadlines.  Additionally, the notices will include the website address,   which will be prominently positioned in the Class Notice.   CAFA NOTICE   24. At Defendant’s direction, Heffler will provide notice of the proposed   Settlement under CAFA 28 U.S.C. §1715(b) to appropriate state and federal government   officials.         Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 63 of 105 PageID #:    1162    

 

Declaration of Jeanne C. Finegan, APR in Support of Plaintiffs’ Motion for Preliminary Approval   of  Class Action Settlement – Case No. 14-md-02562-RWS      8396597v.1   8      NOTICE PUBLICATION   METHODOLOGY   25. To appropriately design and target the notice publication component of the   Notice Program, we have used a scientific methodology that is used throughout the   advertising industry and that has been embraced by courts in the United States.  See   Daubert v. Merrell Dow Pharmaceuticals 509 U.S. 579 (1993) (experts must apply a   technique that may be tested by peers and use industry accepted methodology); and,   Kumho Tire Co. v. Carmichael 526 U.S. 137 (1999), (same).  The methodology, which is   discussed in this declaration has been accepted by numerous courts, including those listed   in paragraphs 3 and 4 above.    26. Media is typically purchased based on both demographic (i.e., age, gender,   ethnicity, income, education) and qualitative (i.e., lifestyle, product and brand preference,   media use) characteristics.  Based on these characteristics, populations will tend to use   media in differing ways.   27.   In order to determine the most appropriate media to employ in this notice   publication program, my staff and I have studied data provided by nationally syndicated   media research bureaus, including GfK Mediamark Research and Intelligence, LLC   (“GfK MRI”) and comScore.   28. Specifically, this research identifies which media channels are favored by   the target audience (i.e., the potential class members), including, for example, browsing   behaviors on the internet, on social media channels, and in magazines.   MAGAZINE   29.  People Magazine is a widely circulated weekly publication.  People    reaches an estimated 18.6  percent of dog or cat owners, and more specifically 21.2   percent of Blue Buffalo purchasers. Importantly, Blue Buffalo pet food purchasers are 20   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 64 of 105 PageID #:    1163    

 

Declaration of Jeanne C. Finegan, APR in Support of Plaintiffs’ Motion for Preliminary Approval   of  Class Action Settlement – Case No. 14-md-02562-RWS      8396597v.1   9   percent more likely than the average person to read this title.  People Magazine reports a   circulation 3,537,318, with over 42,058,000 readers.7  Specifically, published notice will   appear in People Magazine once as a 1⁄2-page black and white ad.      DIGITAL MEDIA   30. To further enhance the notice effort, HF Media will incorporate a highly   targeted, online and mobile media, approach. Unlike traditional media, digital media,   may be purchased through more granular target audience characteristics such as shopping   behavior.    31. Here, HF Media will employ online audience targeting and contextual   targeting to reach potential class members with a focus on past purchasers and in-market   Natural Pet Food purchasers. By combining the most sophisticated data targeting (offline   purchase Data and behavioral Data) and contextual targeting we will be specifically   reaching dog and cat owners with additional targeting focusing on users with interests in   Premium Pet Products and Food and interests in the Blue Buffalo brand.  By combining   these various layers of targeting we are able to cast an appropriately wide net of dog and   cat owners who may be past and present purchasers of Blue Buffalo Pet Food, thereby   minimizing wasted impressions.   32. The program will deliver impressions across two premium online display   networks, comprised of hundreds of premium individual web sites, Google AdWords   (keyword search) and a highly targeted mobile and App network.      33. Online, and mobile banner ads will allow users to self identify themselves   as potential Class Members, where they may then “click” on the banner and then link   directly to the official website for more information.                                                        7 Readers are defined as those who read a magazine in addition to the subscriber. Readers are calculated   based on a pass along factor. People Magazine’s pass along factor is 11.89. Source: GfK MRI 2015   Doublebase.      Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 65 of 105 PageID #:    1164    

 

Declaration of Jeanne C. Finegan, APR in Support of Plaintiffs’ Motion for Preliminary Approval   of  Class Action Settlement – Case No. 14-md-02562-RWS      8396597v.1   10      PRESS RELEASE   34. Further, the program will include a neutral press release that will be issued   through PR News Wire’s USA 1 network. The US1 Newsline distributes broadly to   thousands of media outlets including newspapers, national wire services, television and   radio station media websites.     MONITORING FOR MEDIA MENTIONS   35.  HF Media will monitor the various media for resulting mentions of the   settlement and provide a detailed report to the Court upon completion of the notice   program.    OFFICIAL SETTLEMENT WEBSITE   36. Importantly, the Notice Program includes an official website,   www.petfoodsettlement.com, which will be maintained pursuant to the Settlement   Agreement, section 4, paragraph 4.5 by Heffler. This website will serve as a “landing   page” for the banner advertising, where Class Members may obtain further information   about the class action, their rights, dates and deadlines and related claim information.    The website will be prominently displayed in the publication notice along with the toll-   free number.  The website established and maintained by Heffler will be accessible 24-   hours a day, 7-days a week.   TOLL-FREE TELEPHONE INFORMATION LINE   37. Further, Heffler will establish and will maintain a 24-hour toll-free   telephone line where callers may obtain information about the class action.     CONCLUSION   38. Based on my broad experience, planning and implementing class action   notice programs, in my opinion, the outreach efforts described in the Agreement and   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 66 of 105 PageID #:    1165    

 

Declaration of Jeanne C. Finegan, APR in Support of Plaintiffs’ Motion for Preliminary Approval   of  Class Action Settlement – Case No. 14-md-02562-RWS      8396597v.1   11   above reflect a particularly appropriate, highly targeted and modern way to provide   notice to this class. The notice program includes a multi-channel approach to notice,   which combines traditional, online, social, and mobile notice. The combined measured   outreach, inclusive of magazine and online media, is estimated to reach an estimated 74   percent of targeted potential class members with an average frequency of 1.8 times.  In   my opinion, the efforts used in this Notice Program have been reasonably calculated to   provide notice that is consistent with best practicable court approved notice programs in   similar matters, and which are consistent with the Federal Judicial Center’s guidelines   concerning appropriate reach.   39. I declare under the penalty of perjury under the laws of the United States   of America that the foregoing is true and correct.   Executed this 9th day of December 2015 in Tigard, Oregon      _______________________________________        Jeanne C. Finegan   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 67 of 105 PageID #:    1166    

 

Exhibit A   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 68 of 105 PageID #:    1167    

 

                                                           1 Deborah R. Hensler et al., CLASS ACTION DILEMAS, PURSUING PUBLIC GOALS FOR PRIVATE GAIN.  RAND (2000).   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 69 of 105 PageID #:    1168    

 

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EXHIBIT 3   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 94 of 105 PageID #:    1193    

 

LEGAL NOTICE   If you purchased Blue Buffalo pet foods, you may be entitled to a Cash Refund   from a class action settlement.   A proposed settlement has been reached in a class action lawsuit claiming Blue Buffalo Company, Ltd.   (“Blue Buffalo”) pet foods (the “Products”) labeling was false and deceptive and that it breached its   ‘True Blue Promise’ that the Products do not include chicken/poultry by-product meals, corn, wheat or   soy, or artificial preservatives. Blue Buffalo stands by its labeling and denies it did anything wrong.   However, Blue Buffalo has settled to avoid the cost and distraction of litigation.   Who is a Class Member? You’re a Class Member if you purchased any of the Blue Buffalo Products   in the United States from May 7, 2008 through [Date of Preliminary Approval]. A complete list of   eligible Blue Buffalo Products is found on the website below.   What does the settlement provide? Settlement funds of up to $32,000,000 will be made available to   partially reimburse Class Members for the Products they purchased and to pay legal fees of not more   than $8,000,000, and expenses and administrative costs of not more than $1,400,000. Blue Buffalo has   also agreed to review specifications for all Blue Buffalo Products to ensure that they are consistent with   all packaging claims found on the product and representations regarding the products found on the Blue   Buffalo Website, and to review its supplier relationships and institute practices designed to ensure that   all materials provided by its suppliers comply with the applicable product specifications.   Class Members may choose one of the following options:   Option 1: Settlement Class Members must complete a Claim Form. If you do not have valid Proof of   Purchase you must (i) confirm under penalty of perjury that you purchased one or more Blue Buffalo   Products during the Settlement Class Period and (ii) state the total amount of money that you spent on   Blue Buffalo Products during the Settlement Class Period. For each $50 in purchases, eligible Class   Members will receive $5.00 in the form of a cash payment up to a total of $10. A Settlement Class   Member who confirms that they purchased one or more Blue Buffalo Products but did not spend at least   $50 will be entitled to receive a $5.00 cash payment;   Option 2: Settlement Class Members who complete the Claim Form and provide valid Proof of   Purchase, shall receive $5.00 in the form of a cash payment for each $50 in purchases of the Blue   Buffalo Products up to a total of $200.   If the total value of claims submitted exceeds or falls short of the balance remaining in the Settlement   Fund, then the compensation provided to each Settlement Class Member shall be reduced or increased   pro rata.   Class members must mail or submit a completed claim form online www.petfoodsettlement.com. by   (Month, Day, 2016).   What are my Options?   Do nothing: you will not receive money but you will be bound by the decisions of the court regarding   these claims, including certain releases of Blue Buffalo. Exclude yourself: you will maintain your right   to sue Blue Buffalo about the legal claims in this case. To exclude yourself, you must do so in writing   by [Month, Day 2016]. If you exclude yourself you will not receive money from this settlement.   Object: you may write to the court and say why you don’t like the Settlement. The objection deadline   is [Month, day 2016].   The Court will hold a fairness hearing at [_______] on Month, Day, 2016, in the United States District   Court for the Eastern District of Missouri, 111 South 10th Street, St. Louis, Missouri 63102 in   Courtroom 16 South to determine the fairness, adequacy, and reasonableness of the settlement, to   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 95 of 105 PageID #:    1194    

 

consider whether to approve the settlement, and to consider a request by Class Counsel for payment of   attorneys’ fees and costs and class representative incentive awards. The motion for attorneys’ fees and   costs and plaintiff incentive awards will be posted on the website after they are filed. You may appear   at the hearing, but you don’t have to.   This is only a summary. For complete details, including a list of affected products, a claim form, and   detailed court documents and other information, call toll-free ________, visit online   www.petfoodsettlement.com by (Month, Day, 2016), or write to __________ Settlement Administrator   c/o Heffler Claims Group, P.O. Box _______, Philadelphia, PA _______.   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 96 of 105 PageID #:    1195    

 

EXHIBIT 4   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 97 of 105 PageID #:    1196    

 

UNITED STATES DISTRICT COURT   EASTERN DISTRICT OF MISSOURI   Questions? Visit www.petfoodsettlement.com   Or Call (xxx) xxx-xxxx   DO NOT CALL BLUE BUFFALO OR THE COURT   If you purchased Blue Buffalo products in the United States, you may be   entitled to a cash refund from a class action settlement.   A federal court authorized this notice. This is not a solicitation from a lawyer.   This Notice advises you of a proposed class action settlement. The settlement resolves a lawsuit   over whether, after May 7, 2008, Blue Buffalo Company, Ltd. (“Blue Buffalo”) breached its True Blue   Promise, which states that Blue Buffalo Products contain no chicken/poultry by-product meals, no corn,   wheat or soy, and no artificial preservatives. You should read this entire Notice carefully because your   legal rights are affected whether you act or not.   Your Legal Rights and Options as a Settlement Class Member   Submit a Claim Form by   [Month Day, Year]   This is the only way to receive a payment.   Opt Out by   [Month Day, Year]   Get no payment. This is the only option that allows you to ever be a part   of any future lawsuit against Blue Buffalo with respect to the legal claims   in this case.   Object by   [Month Day, Year]   Write to the Court if you don’t like the settlement and tell the Court why   you think it shouldn’t be approved.   Go to the Hearing on   [Month Day, Year]   Ask to speak in Court about the fairness of the settlement.   Do Nothing   Do not receive a payment. Give up your legal rights to sue Blue Buffalo   about the claims in this case.   Your rights and options are explained in this notice.   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 98 of 105 PageID #:    1197    

 

Questions? Visit www.petfoodsettlement.com   DO NOT CALL BLUE BUFFALO OR THE COURT   What is this Notice and why is it important?   The Court sent you this Notice because you have a right to know about a proposed settlement of a class action   lawsuit, and about all your options, before the Court decides whether to approve the settlement. If the Court   approves it and after objections and appeals are resolved, an administrator appointed by the Court will make the   payments that the settlement allows.   This Notice explains the Lawsuit, the settlement, your legal rights, what benefits are available, who is eligible for   them, and how to get them.   A class action is a lawsuit in which one or more individuals sue an individual(s), company or other entity on behalf   of all other people who are in a similar position. Collectively, these people are referred to as a “Class” or “Class   Members.” In a class action, the court resolves certain legal issues, legal claims and defenses for all Class Members   in one lawsuit, except for those who ask to be excluded from the Class. (See below for more information about   excluding yourself from the Class.)   What is this Lawsuit about?   The Lawsuit claimed that labeling for Blue Buffalo pet foods (the “Products”) was false and deceptive in that it   breached the True Blue Promise, which states that the Products contain no chicken/poultry by-product meals, no   corn, wheat or soy, and no artificial preservatives. Blue Buffalo stands by its labeling and denies it did anything   wrong.   Why is there a settlement?   The Court did not decide who was right. Instead, both sides agreed to a settlement. By agreeing to a settlement, the   Parties avoid the costs and risk of a trial and the Class will get compensation. The Class Representatives and their   attorneys believe that the settlement is in the best interests of the Class Members.   How do I know if I am in the Settlement Class?   To receive money from the settlement, you first have to determine if you are a Class Member. Class Members are   those persons who purchased Blue Buffalo Products in the United States on and/or after May 7, 2008, up until the   date this Notice was preliminarily approved. Excluded from the Class are officers, directors and employees of Blue   Buffalo and its parent and/or subsidiaries, as well as judicial officers and employees of the Court.   What Blue Buffalo products are covered in this settlement?   For a complete list of Blue Buffalo Products that are covered in this settlement, please visit the settlement website at   www.petfoodsettlement.com. If you bought any of these Products during the Class Period and do not exclude   yourself, you are a member of the Settlement Class and cannot sue again if the Court approves the Settlement.   What cash payments does the settlement provide?   Class Members may elect a single option:   Option 1: Settlement Class Members who do not provide valid Proof of Purchase, and complete the Claim Form   confirming under penalty of perjury (i) that they purchased one or more Blue Buffalo Products during the Settlement   Class Period and (ii) the total sum of money spent by them on Blue Buffalo Products during the Settlement Class   Period, shall receive, for each $50 in purchases, $5.00 in the form of a cash payment; provided, however, that   recovery under this Option 1 may not exceed $10, and provided further that a Settlement Class Member who   confirms that they purchased one or more Blue Buffalo Products but did not spend at least $50 on such purchases   will nonetheless be entitled to a minimum recovery of a $5.00 cash payment; or   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 99 of 105 PageID #:    1198    

 

Questions? Visit www.petfoodsettlement.com   DO NOT CALL BLUE BUFFALO OR THE COURT   Option 2: Settlement Class Members who complete the Claim Form and provide valid Proof of Purchase showing   their actual purchase(s) of Blue Buffalo Products during the Settlement Class Period shall receive, for each $50 in   purchases, $5.00 in the form of a cash payment; provided, however, that recovery under this Option 2 may not   exceed $200. To receive payment, a Claim Form MUST be completed and either be submitted online   (www.petfoodsettlement) or postmarked by _________________________, 2016.   Class members are eligible for one claim submission per household. The actual amount a Class Member receives   will depend on the amount of money available from the Settlement Fund described below and the number of claims   made. If the total value of valid claims is less than the amount of money available to pay them, then Class Members   submitting valid claims will receive the full amount of recovery they sought, and each award will be increased pro   rata. If the total of valid claims exceeds the amount of money available to pay them, then each award will be reduced   pro rata.   You may request a Claim Form online or by calling xxx-xxx-xxxx.   The Settlement Value   Blue Buffalo has agreed to fund a settlement of up to $32,000,000. This fund will be used to pay valid claims   submitted by Class Members, the costs to notify the Class about this Lawsuit and the settlement, the costs to   administer the settlement, and payment of the attorneys representing the Class and related litigation expenses.   When will I get my cash payment?   Cash payments will be made if the Court gives final approval to the proposed settlement and after the final approval   is no longer subject to appeal.   A Settlement Hearing is scheduled for _______________________, 2016. If the Court approves the settlement and   there are no appeals, the cash will be distributed approximately 45 days after the Settlement Hearing. If the Court   does not approve the settlement, or if the settlement is overturned on appeal, no cash payments will be made.   How will Blue Buffalo revise its practices?   Under the settlement, Blue Buffalo has agreed to ensure that it no longer represents to the public that the Blue   Buffalo Products do not include chicken or poultry by-product meal unless or until: (i) all specifications for Blue   Buffalo Products have been reviewed for the purpose of ensuring that they are consistent with all packaging claims   found on the product and representations regarding the products found on the Blue Buffalo website; and   (ii) Blue Buffalo has reviewed its supplier relationships and has instituted practices designed to ensure that all   materials provided by its suppliers comply with the applicable product specifications.   Who represents my interests in the settlement?   The Court has appointed the Plaintiffs who brought the Lawsuit as the class representatives and KamberLaw, LLC   as the lawyers for the class, sometimes referred to in this Notice as Class Counsel. The class representatives and   Class Counsel will act as your representatives for this settlement if you do not exclude yourself from the Class.   The Court has appointed Alexia Keil, Nick Hutchison, Rachael D. Stone, Maja Mackenzie, Jonathan Fisher, David   Delre, Beth Cox, Lori Canale, and Derek McCusker to represent you.   Do I have to pay money to participate in the Class?   No. You will not be responsible for any cost or attorneys’ fees incurred in this Lawsuit. If the Court approves the   proposed settlement, Class Counsel will request that the Court award attorneys’ fees in an amount not to exceed   $8,000,000. In addition, incurred costs, expenses and settlement administration fees may also be awarded by the   Court from the proposed settlement fund in an amount not to exceed $1,400,000.   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 100 of 105 PageID #:    1199    

 

Questions? Visit www.petfoodsettlement.com   DO NOT CALL BLUE BUFFALO OR THE COURT   Can I exclude myself from the settlement?   You have the right not to be part of the Lawsuit by excluding yourself or “opting out” of the Class. If you wish to   exclude yourself, you must send a letter or postcard, postmarked no later than ____________________________,   2016 to Blue Buffalo Class Action Settlement Administrator, [administrator address]. Your letter must request   exclusion from the Class and must be signed by you. You must include your full name, address and telephone   number. If you do not include the required information or submit your request for exclusion on time, you will   remain a Class Member and be bound by the settlement and Final Judgment and Order. If you exclude yourself from   the Class, you give up your right to receive any money from the settlement, you will not be bound by the settlement   or Final Judgment and Order, and you will not be barred from pursuing any individual claim you may otherwise   have relating to the subject matter of the Lawsuit.   I wish to object to the Settlement. What do I do?   If there is something about the settlement that you do not like, you may file an objection and may appear with an   attorney at your own cost. You will still be in the settlement class, remain a Class Member, and will receive benefits   if the settlement is approved and you timely submit your Claim Form. Even if you object, you may return the Claim   Form to receive a cash payment. If you want to object, you must submit your objection in writing to the Court,   Class Counsel, and Blue Buffalo’s Counsel. Your objection must include:   (1) Your name, address, telephone number, and, if available, your e-mail address;   (2) Your signature;   (3) The reasons why you object;   (4) Whether you intend to appear at the Final Approval Hearing;   (5) The case name and number of this lawsuit, which is IN RE BLUE BUFFALO COMPANY, LTD.   MARKETING AND SALES PRACTICES LITIGATION, Case No. 14-md-02562-RWS; and   (6) If you are represented by a lawyer, the name, address and telephone number of that lawyer.   You must file your written objection with the Court no later than ___________________, 2016, by mail or in   person with the Clerk of Court, United States District Court for the Eastern District of Missouri, 111 South 10th   Street, St. Louis, Missouri 63102. You must also send a copy of your objection to Class Counsel and Blue   Buffalo’s Counsel at:   Counsel for Plaintiff: Counsel for Defendant:   Scott A. Kamber Steven A. Zalesin   KamberLaw, LLC Patterson Belknap Webb & Tyler LLP   P.O. Box _______ 1133 Avenue of the Americas   __________, MO 63____ New York, NY 10036   All objections must be received by the attorneys for the parties and by the Court by _______________________,   2016 or your objection will not be considered.   When and where will the Court decide whether to approve the settlement?   The Court has scheduled a Fairness Hearing on __________________________, 2016, before Judge Rodney W.   Sippel in the United States District Court for the Eastern District of Missouri, 111 South 10th Street, St. Louis,   Missouri 63102 in Courtroom 16 South. At this hearing, the Court will consider whether the settlement is fair,   reasonable, and adequate. If there are objections, the Court will consider them. The Court may also decide how   much to pay the attorneys for the Class. After the hearing the Court will decide whether to grant final approval of   the settlement. We do not know how long these decisions will take.   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 101 of 105 PageID #:    1200    

 

Questions? Visit www.petfoodsettlement.com   DO NOT CALL BLUE BUFFALO OR THE COURT   Where do I get more information?   Complete copies of the pleadings and other documents filed in this Litigation may be examined and copied during   regular office hours at the Clerk of the Court, United States District for the Eastern District of Missouri, 111 South   10th Street, St. Louis, Missouri 63102.   The Settlement Agreement, Claim Form and other information are also available at www.petfoodsettlement.com.   PLEASE DO NOT CALL OR WRITE BLUE BUFFALO OR THE COURT   FOR ADDITIONAL INFORMATION OR ADVICE   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 102 of 105 PageID #:    1201    

 

EXHIBIT 5   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 103 of 105 PageID #:    1202    

 

      8392329v.1      In Re Blue Buffalo Company, Ltd. Marketing and Sales Practices Litigation   CLAIM FORM   You can also submit online at www.petfoodsettlement.com.   If you purchased a Blue Buffalo product in the United States, you may be entitled to a cash refund from a class action   settlement. You may submit only one Claim Form per household. All Claim Forms must be postmarked or submitted online   by [month day, 2016].  If mailing, please return this form to:   Settlement Administrator   [Address]   [City, State, Zip Code]      CLASS MEMBER INFORMATION   NAME: __________________________________ TELEPHONE_______________ EMAIL: ____________________   ADDRESS:  ___________________________________________________________________________________________   CITY: ________________________________________ STATE: _________________ ZIP CODE: ____________   CLAIM OPTION      You may choose Option 1 or Option 2, but not both.      Option 1: NO VALID PROOF OF PURCHASE. Complete the Claim Form, answer the following question, and confirm   under penalty of perjury to receive a minimum cash payment of $5 or a maximum cash payment of $10, subject to a pro   rata adjustment.        • How much did you spend on Blue Buffalo Products?                        $________________________      Option 2: VALID PROOF OF PURCHASE ATTACHED. Complete the Claim Form to receive a minimum cash   payment of $5 or a maximum cash payment of $200, subject to a pro rata adjustment.      • What is the amount of Proof of Purchases you are submitting?              $________________________         AFFIRMATION FOR OPTION 1   I UNDERSTAND THAT THE DECISION OF THE SETTLEMENT ADMINISTRATOR IS FINAL AND BINDING ON ME AND ON BLUE    BUFFALO COMPANY, LTD.    UNDER PENALTY OF PERJURY, I AFFIRM THAT I PURCHASED THE BLUE BUFFALO PRODUCT(S) AND THAT THE INFORMATION ON   THIS CLAIM FORM IS TRUE AND CORRECT TO THE BEST OF MY KNOWLEDGE AND BELIEF.       SIGNATURE: _____________________________________________________ DATE:______________________________      CLAIM FORMS MUST BE POSTMARKED OR SUBMITTED ONLY BY [MONTH DAY, 2016].   QUESTIONS?  VISIT WWW.PETFOODSETTLEMENT.COM OR CALL 1-800-XXX-XXXX.   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 104 of 105 PageID #:    1203    

 

In Re Blue Buffalo Company, Ltd. Marketing and Sales Practices Litigation   CLAIM FORM   You can also submit online at www.petfoodsettlement.com.   If you purchased a Blue Buffalo product in the United States, you may be entitled to a cash refund from a class action   settlement. You may submit only one Claim Form per household. All Claim Forms must be postmarked or   submitted online by [month day, 2016]. If mailing, please return this form to:   Settlement Administrator   [Address]   [City, State, Zip Code]   CLASS MEMBER INFORMATION   NAME: __________________________________ TELEPHONE_______________ EMAIL: _________________   ADDRESS: _____________________________________________________________________________________   CITY: ________________________________________ STATE: _________________ ZIP CODE: ____________   CLAIM OPTION   You may choose Option 1 or Option 2, but not both.   Option 1: NO VALID PROOF OF PURCHASE. Complete the Claim Form, answer the following question, and   confirm under penalty of perjury to receive a minimum cash payment of $5 or a maximum cash payment of $10,   subject to a pro rata adjustment.   • How much did you spend on Blue Buffalo Products? $________________________   Option 2: VALID PROOF OF PURCHASE ATTACHED. Complete the Claim Form to receive a minimum cash   payment of $5 or a maximum cash payment of $200, subject to a pro rata adjustment.   • What is the amount of Proof of Purchases you are submitting? $________________________   AFFIRMATION FOR OPTION 1   I UNDERSTAND THAT THE DECISION OF THE SETTLEMENT ADMINISTRATOR IS FINAL AND BINDING ON ME AND ON   BLUE BUFFALO COMPANY, LTD.   UNDER PENALTY OF PERJURY, I AFFIRM THAT I PURCHASED THE BLUE BUFFALO PRODUCT(S) AND THAT THE   INFORMATION ON THIS CLAIM FORM IS TRUE AND CORRECT TO THE BEST OF MY KNOWLEDGE AND BELIEF.   SIGNATURE: ______________________________________________ DATE:______________________________   CLAIM FORMS MUST BE POSTMARKED OR SUBMITTED ONLY BY [MONTH DAY, 2016].   QUESTIONS? VISIT WWW.PETFOODSETTLEMENT.COM OR CALL 1-800-XXX-XXXX.   Case: 4:14-md-02562-RWS   Doc. #:  160-1   Filed: 12/09/15   Page: 105 of 105 PageID #:    1204

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