Document:

EX-4.16

 Exhibit 4.16 

Strategic Cooperation Agreement 

Between 

JD.com, Inc. 
 And

 Bitauto Holdings Limited 

January 9, 2015 

 This STRATEGIC COOPERATION AGREEMENT (this “Agreement”), dated as of January 9, 2015, is
made by and between: 
 Party A: JD.com, Inc. (together with its affiliates, “JD”) 

Registered address: PO Box 309, Ugland House, Grand Cayman, KY1-1104, Cayman Islands 

And 
 Party B: Bitauto Holdings Limited (together with
its affiliates, “Bitauto”) 
 Registered address: Offshore Incorporations (Cayman) Limited, Scotia Centre, 4th Floor, P.O. Box 2804,
George Town, Grand Cayman KY1-1112, Cayman Islands 
 Party A and Party B are hereinafter collectively referred to as the “Parties”, and
individually as a “Party”. 
 WHEREAS: 
  

	1.	JD is one of the leading providers of online electronic commerce services in China and is principally engaged in providing self-operated and platform electronic commercial services through its website and mobile phone
applications; 

  

	2.	Bitauto is a leading automobile website in China which businesses include yiche.com, EP platform services, taoche.com, automobile financial services, and digital marketing solutions in the automobile sector;

  

	3.	The Parties, together with other signatories, have signed a certain Share Subscription Agreement dated January 9, 2015 (the “Share Subscription Agreement”) and related agreements, whereby Party A
agrees to become one of the shareholders of Party B by subscribing certain number of shares of Party B, and intends to sign an Investor Rights Agreement with other related parties in connection with the SSA (the documents described in this Paragraph
3 collectively as the “Transaction Documents”); 

  

	4.	As required under the Transaction Documents, Party A and Party B hereby initiate cooperation regarding the Finished Automobile Business (as defined below) pursuant to the terms and conditions of this Agreement with the
view to integrating related resources and giving full play to the respective advantages of each Party; and 

  

	5.	The Parties acknowledge and agree this Agreement provides the framework for the business cooperation and support between the Parties, which details are subject to discussion and implementation by the Parties after
execution of this Agreement. 

 NOW, THEREFORE, the Parties agree as follows: 

 

	1.	Definitions 

 In this Agreement: 

 

	 	(1)	“Affiliate” means, in respect of any company (or any other entity), any other entity controlling, controlled by, or under common control with, such company. For purposes of this definition,
“control” means the possession of more than 50% equity interests or voting rights, or the power to decide or control the operations of a company (or any other entity) by contract or otherwise. In respect of each of the Parties, its
affiliate means any subsidiary directly or indirectly controlled by it (including any subsidiary controlled by VIE structure). 

  
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	 	(2)	“Finished Automobile Business” means the finished automobile (including new and used automobiles) marketing services directly and indirectly provided within China, as well as the finished automobile
advertising services in the finished automobile channel, through JD.COM (including its mobile website), PaiPai (including its mobile website), and JD mobile applications. For avoidance of any doubt, Finished Automobile Business excludes any business
regarding automobile parts, components and decorations. 

  

	 	(3)	“JD.COM” means the website of the same domain name owned by Beijing JD 360 Du E-Commerce Co., Ltd., including its mobile website. On the website, users may publish, display, enquire and
communicate information, agree upon transactions, and receive other services provided by other users. 

  

	 	(4)	“JD Open Platform” means the open platform operated on JD.COM, which serves as a specialized network space where the Merchants (as defined below) on JD.COM operate shops and agree upon transactions with
consumers. The Merchants may open shop and conduct transaction in this space upon completion of relevant procedures with JD Merchants Management System. 

  

	 	(5)	“JD Mall” means JD Open Platform and the shopping mall platform operated by JD on JD.COM, including their respective mobile websites. 

 

	 	(6)	“PaiPai” means the website with domain name of paipai.com and owned by Shenzhen PaiPai Electronic Commerce Information Technology Co., Ltd., including its mobile website. On the website, users
may publish, display, enquire and communicate information, agree upon transactions, and receive other services provided by other users. 

  

	 	(7)	“JD App Mobile Terminal” means the mobile application services platform provided by mobile applications installed on mobile phones, Pad or other mobile terminal devices by JD. 

 

	 	(8)	“JD Merchants Management System” means the software system for which JD provides technical support and system maintenance in order to provide support for the operation of JD Open Platform, including
Merchants Online Residence System and Merchants Back-office Management System. Bitauto Acknowledges and agrees that subject to notice from JD no less than three days in advance (except under special circumstance in which adjustment must be made
for purpose of compliance or avoiding material loss), JD shall have the right to make improvement and adjustment to such System; provided, however, that the Parties shall negotiate prior to making any adjustment which may
have material adverse impact on the Finished Automobile Business. 

  
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	 	(9)	Merchants and Residence by Merchants: A Merchant mean a legal entity which opens shop to transact business on JD Open Platform (including the Finished Automobile Business Channel) as a third-party operator,
including Bitauto. Residence by Merchants means the process through which the Merchant intending to be a third-party operator on JD Open Platform follow the procedures and requirements of JD Open Platform to sign residence agreement, provide
required information, prove acceptable under JD’s review, and have its shop accessible to Merchants Back-office Management System. The Parties agree that the Merchants and Residence by Merchants at the Finished Automobile Channel means the
Merchant intending to be an independent third-party operator on the Finished Automobile Channel follow the procedures and requirements of Bitauto to sign residence agreement with JD and Bitauto (if necessary), provide required information, prove
acceptable under Bitauto’s review, and have its shop accessible to Merchants Back-office Management System. Such procedures and requirements of Bitauto shall be consistent with laws and regulations. Should any of such procedures and
requirements conflict with any of JD platform rules or other related procedures, such conflict shall be resolved by the Parties through negotiations. 

  

	 	(10)	“Shop” means the online virtual shop with sole and independent ID and shop name (subject to adjustment under relevant rules) applied by the Merchant upon completion of the Residence process in
accordance with relevant agreement to conduct legal operations and approved by JD. It is agreed by the Parties that the shop on the Finished Automobile Channel means the online virtual shop with sole and independent ID and shop name applied by
the Merchant upon completion of the Residence process with Bitauto in accordance with relevant agreement and channel rules to conduct legal operations and approved by Bitauto. 

 

	 	(11)	“JD Platform Rules” means any guideline document identified on JD Open Platform which is related to business operation of the Merchants and always requires attention from the Merchants, including
without limitation Merchants Manual, Merchants Back-office Announcement, Merchants Back-office Help Center. Bitauto acknowledges and agrees that subject to notice by JD no less than three days in advance and without impact on
Bitauto’s operation of the Finished Automobile Channel, JD shall have the right to update and change JD Platform Rules pursuant to applicable laws, regulations and policies and the operational conditions of JD Open Platform. Should
such change conflict with any provision of this Agreement, such conflict shall be resolved by the Parties through negotiations. It is agreed by the Parties that the platform rules regarding the Finished Automobile Channel shall be
prepared by Bitauto with reference to applicable laws and filed with JD. Should such rules conflict with any of JD Platform Rules, such conflict shall be resolved by the Parties through negotiations. 

 

	 	(12)	“Force Majeure” means occurrence of any event after the date of this Agreement which interferes performance of all or any part of this Agreement by any of the Parties and is beyond the control,
unavoidable, insurmountable, unresolvable by any of the Parties, and unforeseeable upon execution of this Agreement. Such event includes, among others, earthquake, typhoon, floods, wars, international or domestic traffic interruption, breakdown
of power, network, computer, communications and other systems, strikes (including lock-outs or industrial disturbances), labor disputes, government actions, orders from international or domestic courts. For avoidance of any doubt, such event
will not constitute Force Majeure under this Agreement unless it is beyond the control of, unavoidable, insurmountable and unresolvable by the Parties. 

  
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	 	(13)	“China” means the People’s Republic of China which, for purpose of this Agreement, not includes Taiwan, Hong Kong and Macau Special Administrative Regions. 

 

	2.	Exclusive Cooperation 

  

	 	2.1.	During the Period of Cooperation (as defined below), JD authorizes, irrevocably and without consideration, Bitauto to solely and exclusively operate and manage the Finished Automobile Business, the details of which are
as follows: 

  

	 	•	 	JD authorizes, irrevocably and without consideration, Bitauto to solely and exclusively operate and manage the network space on the Finished Automobile Channel of JD Mall (including its mobile website and JD App mobile
terminals) (the linkage of which is http://channel.jd.com/car.html) and Paipai.com (including its mobile website (together with the Finished Automobile Channel on JD Mall, the “Finished Automobile Channel”), with the view to operating
Finished Automobile Business by Bitauto; and 

  

	 	•	 	If JD sets up new business platform during the Period of Cooperation, JD will negotiate with Bitauto in good faith and authorizes irrevocably and without consideration Bitauto to operate and manage Finished Automobile
Business on such new business platform. 

 The Parties confirm that unless otherwise provided under this Agreement, any and
all income generated from operation of the Finished Automobile Channel by Bitauto during the Period of Cooperation shall be owned by Bitauto. It its further confirmed that Bitauto shall make best efforts to sell at least 10,000 vehicles on the
relevant channels of PaiPai during the first year of the Period of Cooperation, and achieve annual vehicles sales growth by 30% in each subsequent year. Bitauto will make best efforts to achieve the above goals, and the Parties will conduct
separate negotiations if Bitauto fails to achieve such goal. 

  
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	 	2.2.	Subject to compliance with legal requirements, Bitauto shall have the right during the Period of Cooperation to independently operate and manage the Finished Automobile Business on the Finished Automobile Channel,
decide the contents and page design, Merchant’s residence, and manage the Merchants and Shops at a service fee on the Finished Automobile Channel. Bitauto agrees that: 

 

	 	•	 	The top and bottom parts on the pages of the Finished Automobile Channel will maintain the uniform design of JD channel (including without limitation JD logo, search bar, service menu and channel link, shopping
guide, payment methods, and “About Us”), as well as the links to certain products designated by JD other than finished automobiles (including three to five showcase positions, provided that JD agrees that the name and logo of Bitauto will
be conspicuously displayed on the page of Finished Automobile Channel); and 

  

	 	•	 	Without consent from JD, such Channel may not have any link to any other website. 

  

	 	2.3.	The Parties will make active cooperation after execution of this Agreement to complete Bitauto’s residence at the Finished Automobile Channel, for which JD will provide technical support without
consideration. Upon execution of this Agreement, the Parties will make active cooperation pursuant to Transaction Documents to subject the existing Merchants on the Finished Automobile Channel to the management of Bitauto (including without
limitation transfer the agreement signed by such Merchants and deposited paid by such Merchants to JD to Bitauto, or make reasonable efforts to terminate any agreement which is non-transferable or transfer the economic benefits under such agreement
to Bitauto), and JD will cause such transfer and provide technical support thereof without consideration (“Transfer of Existing Merchants”). Transfer of Existing Merchants will commence on the same date when the Period of
Cooperation begins. Residence of any new Merchant after the date of this Agreement will be subject to decision and management of Bitauto, for which JD will provide technical support without consideration. 

Unless otherwise expressly provided under this Agreement, any and all cooperation and/or restrictions provided under this Agreement will be
limited to the territory of PRC. 
  

	 	2.4.	Traffic support: during the Period of Cooperation, JD agrees to provide strategic traffic support to Finished Automobile Business without consideration, including: 

 

	 	•	 	Traffic entrance at JD homepage : provide first-level channel entrance for Finished Automobile Business at the homepage of JD.COM; 

 

	 	•	 	Traffic entrance at JD App mobile terminal: provide first-level traffic entrance for Finished Automobile Business at JD APP mobile terminals, and during the term of strategic cooperation between JD and Tencent (which
means the strategic cooperation with long-stop date on March 31, 2019 pursuant to the strategic cooperation agreement dated March 10, 2014 between Tencent Holdings Limited and JD.com, Inc., the “Tencent Strategic Cooperation
Period”), activity entrance for Finished Automobile Business will be provided no less than five days each month on WeChat’s centralized entrances; 

  

	 	•	 	Finished Automobile Promotion By JD: major promotions to market finished automobiles will be made no less than six times each year, and exclusive and all-round traffic entrance will be provided for Finished Automobile
Business at the homepage of JD.COM; and 

  
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	 	•	 	Other traffic support provided by JD: JD will provide daily traffic support for Finished Automobile Business, including support for membership marketing and certain Tencent resources (subject to Tencent Strategic
Cooperation Period), the details of which are subject to further discussions of the Parties. PaiPai will also provide to its finished automobile business traffic support similar to that provided by JD, the details of which are subject to
further discussions of the Parties. 

  

	 	2.5.	Advertising business: During the Period of Cooperation, Bitauto has the exclusive and sole right to operate the Finished Automobile Business at the Finished Automobile Channel, and any and all advertising income from
such operation shall be owned by Bitauto. JD agrees to provide technical support for the Finished Automobile Business at the Finished Automobile Channel without consideration. The details regarding the matters beyond the Finished
Automobile Channel shall be subject to further discussions of the Parties. 

  

	 	2.6.	Financial services: the Parties agree that Bitauto and/or any of its Affiliates will play the leading role in providing financial leasing and other financial services to the businesses in the Finished Automobile
Channel, for which JD will provide necessary technical and other support. JD reserves the right to provide automobile financial services and JD financial group has the right to participate in the financial services provided to the businesses in
the Finished Automobile Channel by Bitauto and/or any of its Affiliates (including Yixin Capital Limited). The details are subject to further discussions of the Parties. 

 

	 	2.7.	Mega data support: Subject to compliance with laws, regulations and user privacy protection rules, the Parties agree to provide mega data support to each other, the details of which are subject to further discussions of
the Parties. 

  

	 	2.8.	Infrastructure support: During the Period of Cooperation, JD agrees to provide infrastructure support for the Finished Automobile Business to Bitauto without consideration, including without limitation providing Bitauto
the access to JD Merchant Management System for its management of the Merchants and shops on JD Merchant Management System, the software license and technical support for the Finished Automobile Business, and making improvement or adjustment at
reasonable request of Bitauto to satisfy the needs of the Finished Automobile Business, as well as any other necessary infrastructure support. The details are subject to further discussions of the Parties. 

 

	 	2.9.	Unless otherwise expressly provided in this Agreement, during the Period of Cooperation, JD will provide Bitauto the most favored nation status on any other commercial cooperation terms, which means the commercial terms
provided to any third party by JD will be no more favorable than those provided by JD to Bitauto, except the special preferences received by any third party as part of a packaged consideration for sufficient payment. 

  
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	 	2.10.	Non-compete: During the Period of Cooperation, other than Bitauto, JD (including any of its VIEs) may not manage and operate, directly or indirectly, finished automobiles (including new and used automobiles) marketing
or advertising services within China, control or invest in any business or entity engaged in such services, and procure and ensure JD.COM and other JD platforms have no finished automobile business other than the business operated by
Bitauto. Notwithstanding the foregoing, the Parties acknowledge that JD and any of its Affiliates are able to conduct the business of finished automobiles that are auctioned through judicial process, the details of which are subject to
negotiations of the Parties. 

  

	 	2.11.	Settlements: JD and Bitauto will settle the payments for the orders generated by the Shops formed under this Agreement as follows: 

  

	 	2.11.1.	Where Bitauto agrees and authorizes JD to collect payment on its behalf, JD will introduce a third party payment agency or bank to provide such services, for which Bitauto will enter into related agreement with such
third party payment agency or bank, if any. 

  

	 	2.11.2.	JD Finished Automobile Business Platform will automatically generate billing statement on each settlement date (which will be postponed to the immediately next business day if the settlement date falls on a weekend day
or public holiday) and, upon confirmation by Bitauto, JD will send payment instruction to the payment agency, which will pay the price of the products to Bitauto after deduction of technical services fee and other expenses; 

 

	 	1)	T+1 settlement (T means the date on which the order is displayed as “completed” on the JD Finished Automobile Business Platform), under which the first business day immediately next to T will be the settlement
date; 

 Considering this settlement method is subject to continued and consistent operation of the third party payment
company cooperative with JD, Bitauto agrees to apply for early opening of this settlement method with JD and the third party payment company, and use such payment method upon approval from JD. 

 

	 	2.11.3.	Bitauto will provide the information of settlement account acceptable to JD for settlement of product prices by JD. Any change of such information shall be notified to JD no less than three days in advance.

  

	3.	Consumer Rights Protection 

  

	 	3.1.	The Parties will jointly protect the valid rights of the consumers regarding the Finished Automobile Business, and ensure compliance with applicable laws and regulations, respective after-sale service commitments and
the Consumer Rights Protection And Services Terms. In order to improve user experience, the Parties will assist to share information if any complaint is raised to JD by any consumer against any operation by Bitauto. JD will provide advice
or recommendation with consideration of the facts, for Bitauto will provide active support for resolution. 

  
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	4.	Supervision 

  

	 	4.1.	The Parties shall cooperate to ensure compliance of the operation of the Finished Automobile Business. Should any operation of the Finished Automobile Business be found of any non-compliance, JD will have the right to
notify Bitauto of such non-compliance and, if Bitauto fails to address such non-compliance, take actions to correct such non-compliance. 

  

	 	4.2.	Upon receipt of any regulatory comments from any regulatory authority, JD will have the right to provide the information at the request of the regulatory authority and notify Bitauto, and Bitauto shall provide active
support to implement such regulatory comments. 

  

	 	4.3.	The Parties shall cooperate to supervise and review the data, information and transaction disclosed by the Finished Automobile Business, and notify the other Party promptly of any non-compliance or any damage to the
safety and consistency of the system. Bitauto shall provide explanation or correction promptly upon its receipt of notice from JD (including deletion of any non-compliant information or data). 

 

	 	4.4.	Each of the Parties shall obtain and maintain all licenses and approvals required to operate the relevant businesses, including all government and third party approvals, consents, authorizations, permits, filings and
licenses (in respect of JD, required for JD.COM, JD Open Platform, PaiPai and JD App mobile terminal devices; in respect of Bitauto, required for the Finished Automobile Business, financial leasing and other financial services), including without
limitation the license for value-added telecommunication operation. 

  

	5.	Period of Cooperation 

  

	 	5.1.	This Agreement shall be effective as of the Closing Date set forth under the Share Subscription Agreement. The period of cooperation under this Agreement shall commence on the earlier of: (i) three months
after execution of this Agreement, or (ii) the residence of Bitauto in JD (the “Commencement Date”), and end on the 5 th anniversary of the Commencement Date (the “Period of Cooperation”). The Period of
Cooperation (possibly including the sole and exclusive arrangement thereof) may be extended upon its expiry subject to agreement of the Parties. Notwithstanding the foregoing, if the Period of Cooperation is otherwise provided under this
Agreement, such provision shall prevail. 

  

	 	5.2.	Upon expiry of the Period of Cooperation: (1) the Parties may continue cooperation regarding the Finished Automobile Business pursuant to the rules of JD Open Platform or any other rules acceptable to the
Parties then effect, (2) If the sales volume of the automobiles sold (i.e., net GMV) by Bitauto through the Finished Automobile Business consistently ranks among the top three in the league table of Internet based and mobile Internet based
automobile sales in China during the Period of Cooperation and the relevant period thereafter, Bitauto will continue to have the most favored nation status provided under Section 2.9 of this Agreement during the relevant period after the Period
of Cooperation. 

  
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	6.	Intellectual Properties and User Data 

  

	 	6.1.	After execution of this Agreement and before commencement of the Period of Cooperation, JD will define the name, trade name or intellectual properties regarding JD Automobiles (see Exhibit I for details, which
include the intellectual properties under application), and license Bitauto to such name, trade name or intellectual properties in connection with the Finished Automobile Business without consideration. 

 

	 	6.2.	During the Period of Cooperation, the Parties agree to provide to each other its user membership without consideration, including without limitation providing automobile advertising or marketing or customized services
recommendations to individual users of JD Open Platform by Bitauto. 

  

	 	6.3.	Providing any and all materials, information and intellectual properties thereof by any of the Parties and their respective Affiliates to the other Party for purpose of this Agreement will not change the ownership of
such materials, information or any rights thereof, unless otherwise expressly provided under the intellectual properties transfer agreement separately agreed by the Parties. 

 

	 	6.4.	Unless otherwise expressly provided under this Agreement or any intellectual property authorization or license agreement separately agreed by the Parties, without prior written consent of the other Party, neither Party
(or any of its Affiliates) may use or copy any patent, trademark, name, logo, business information, technology, data, information, domain name, copyright or any other intellectual property of the other Party, or apply to register any intellectual
property which is similar to such intellectual property. Any data received by Bitauto from the Finished Automobile Business by Bitauto shall be used only for the Finished Automobile Business according to this Agreement. 

 

	 	6.5.	Any new intellectual property developed by the Parties (including their respective Affiliates) in connection with the business cooperation will be owned subject to separate agreement of the Parties. 

 

	 	6.6.	Any Party (including any of its Affiliates) shall indemnify any loss incurred by the other Party (including any of its Affiliates) arising from infringement of any intellectual property or other valid right of the
indemnified Party (including any of its Affiliates) by the indemnifying Party (including any of its Affiliates) or any product, service or material provided by the indemnifying Party (including any of its Affiliates). 

 

	7.	Other Covenants 

  

	 	7.1.	The Parties agree to make best efforts to negotiate in good faith the provisions in Sections 2 and 3 of this Agreement within 45 days after the date hereof. The details to execute and implement such provisions will
be provided in supplemental or ancillary agreement to ensure operation of the Finished Automobile Business by Bitauto in accordance with and for purpose of this Agreement. 

  
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	 	7.2.	The Parties agree to jointly establish a cooperation committee after execution of this Agreement, which will be responsible to coordinate the activities in connection with the cooperation contemplated under this
Agreement during the Period of Cooperation. Each of the Parties will be represented by Shen Haohan and Li Bin, respectively, in the committee. The committee will have PaiPai, financial and technical teams and intend to invite Kui Yingchun,
Chen Shengqiang and other department head to join the teams. Such teams will meet regularly (on monthly or bi-monthly basis) to discuss how to improve working synergies and present work report to the board. 

 

	 	7.3.	The Parties agree that JD will take all actions necessary to ensure any and all rights of Bitauto under this Agreement will not be affected by any merger, acquisition, division, restructuring or material business
restructuring, including without limitation any material business restructuring relating to Online To Offline business and, at the request of Bitauto, make appropriate arrangement prior to such merger, acquisition, division, restructuring or
material business restructuring so that Bitauto will continue operating the Finished Automobile Business upon completion of such merger, acquisition, division, restructuring or material business restructuring. 

 

	8.	Force Majeure and Limited Liabilities 

 Any delay to perform this Agreement arising from
any force majeure event will not constitute breach of this Agreement by any of the Parties. Neither Party will be liable for any damages arising thereof, provided such Party will make efforts to eliminate the cause of such delay and make best
efforts (including without limitation seeking and using any alternative ways and methods) to eliminate any damage caused by such force majeure event, and notify the other Party of the occurrence and the potential damages of such force majeure within
15 business days (excluding the day of notice) when the elements of such force majeure are eliminated. During delayed performance of this Agreement, the Party encountering the force majeure event will implement reasonable alternative or take
any other commercially reasonable action to facilitate performance of its obligations under this Agreement until such delay is eliminated. 
  

	9.	Non-disclosure and Use of Information 

 The Parties acknowledge and agree that any oral
or written information exchanged between each other in connection with this Agreement and the existence and any content of this Agreement are confidential and shall be kept in confidence by each Party, and may not be disclosed to any third party
without prior written consent of the other Party, except for: (1) any information which has been available to the general public not disclosed by the receiving Party or any of its affiliates; (2) any information required for disclosure by
any applicable law, competent government agency, security exchange, exchange rules or guidelines, under which circumstance and to the extent permitted by law, the disclosing Party will notify the other Party in advance so that the Parties will
reach agreement regarding the scope and content of such disclosure; or (3) any information provided by any Party to its legal or financial advisor on as-need basis, provided that such legal or financial advisor will also comply with
non-disclosure provisions similar to this Section 9. The Parties agree to use the confidential information provided by the other Party only in connection with this Agreement and, at the request of the providing Party, destroy or return
such confidential information upon the end of this Agreement. Any Party will be liable for breach of this Section 9 by any Party’s affiliate, any employee of such affiliate or any of its advisors which breach will be deemed breach by
such Party. This Section 9 will survive any ineffectiveness, termination or expiration of this Agreement for any reason. 
  

  
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 Notwithstanding the foregoing, Bitauto acknowledges and agree that JD will have the right to
maintain after the end of this Agreement any information or data provided by Bitauto necessary to open shop, operate business or perform obligations under this Agreement by Bitauto, and any data, shop and product comments information generated
during operation of the Finished Automobile Business by Bitauto; before and after the end of this Agreement, JD will have the right to reasonably use such data and information, including without limitation in connection with market analysis and
research, provided it will comply with the provisions under Section 9. 
  

	10.	Taxes 

 Each of the Parties will bear any and all of its own taxes arising from execution
and performance of this Agreement. 
  

	11.	Representations and Warranties 

  

	 	11.1.	Each of the Parties represents and warrants to the other Party that: 

  

	 	(1)	It is a company duly incorporated and validly existing; 

  

	 	(2)	It has the powers to enter this Agreement, and its authorized representative has the full authority to execute this Agreement on its behalf; 

 

	 	(3)	No filing with or notice with any government agency, and no license, consent, permit or any other approval from any government agency or any third party is required in connection with its execution, delivery and
performance of this Agreement; and 

  

	 	(4)	It is capable to perform its obligations under this Agreement, and such performance will violate any provision of its articles of association or any other organizational document. 

 

	 	11.2.	If any legal document signed by it prior to the date of this Agreement has any conflict with any term of this Agreement, it will notify the other Party in writing in the principles of good faith, integrity and
amicableness so that the Parties may resolve such conflict through negotiations. It will also be liable for any loss incurred by the other Party arising from such conflict. 

  
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	 	11.3.	If any consent, agreement or approval from any third party is found necessary during its performance of this Agreement, it will notify the other Party in writing within 30 days and make best efforts to obtain such
consent, agreement or approval; if such consent, agreement or approval fails to be obtained within a reasonable period, it will provide a resolution for such issue acceptable to the other Party. 

 

	12.	Notice and Delivery 

  

	 	12.1.	Any notice and other communication required or provided under this Agreement will be sent by person, registered mail, mail with prepaid postage or commercial courier service or facsimile to the address of the receiving
Party. Each notice shall be additionally delivered in electronic mail. Such notice will be deemed duly delivered: 

  

	 	(1)	If by person, courier service or registered mail with prepaid postage, upon receipt or rejection of such notice at the address provided under this Agreement. 

 

	 	(2)	If by facsimile, upon its successful transmission (subject to automatically generated confirmation of such delivery). 

  

	 	12.2.	For purpose of notice, the address of each of the Parties is as follows: 

  

			
	Party A:		
		
	Address:		Floor 10, Block A, Beichen Century Center, 8 Beichen West Road, Chaoyang District, Beijing, China
	Attention:		General Counsel
	Telephone:		+8610 58955500
		
	Party B:		

  

	 	12.3.	Each Party may change its address of notice under this Agreement by sending a change notice to the other Party pursuant to this Section 12. 

 

	13.	Breach Liability 

  

	 	13.1.	Any of the Parties (the “Indemnifying Party”) shall indemnify and hold harmless the other Party and any of its directors, affiliates, officers and agents (the “Indemnified Party”) from and against
any and all losses, claims, damages, liabilities, judgments, fines, duties or costs (the “Losses’) incurred as a result of (i) breach of any of its representations or warranties under this Agreement by the Indemnifying Party, or
(ii) breach or failure to perform any of its representations, warranties or agreements under this Agreement by the Indemnifying Party, including without limitation any investigation or settlement costs and expenses in connection with any
pending or potential lawsuits or proceedings, and any taxes or charges payable in connection with indemnity for any loss under this Agreement. 

  
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	 	13.2.	Third Party Claim: if any third party notifies the Indemnified Party in writing of any claim involving such third party (the “Third Party Claim”), and the Indemnified Party believes that such Third Party Claim
will result in right of indemnity against the Indemnifying Party under Section 13 of this Agreement, the Indemnified Party will immediately notify the Indemnifying Party in writing of such Third Party Claim (the “Claim Notice”),
describing in reasonable details such Third Party Claim and providing copies of all related documents (if any) and the basis of such indemnity. Notwithstanding the foregoing, any failure or delay to provide such notice will not constitute
waiver or change of the claim for indemnity by the Indemnified Party under this Agreement, unless and only to the extent that the Indemnifying Party incurs any damages from such failure or delay; provided, however, that the
Indemnifying Party will be deemed to have accepted and agreed to such claim if the Indemnifying Party raises no objection to such claim within 30 days upon its receipt of the Claim Notice in writing. 

 

	 	13.3.	Other Claim: if the Indemnified Party makes any claim against the Indemnifying Party under this Agreement and such claim involves no Third Party Claim, the Indemnified Party will immediately notify the Indemnifying
Party in writing (the “Indemnity Notice”), describing in reasonable details such claim, the best estimate of the loss to be covered under the indemnity and the basis of such indemnity; provided, however, that any failure or
delay to provide such notice will not constitute waiver or change of the claim for indemnity by the Indemnified Party under this Agreement, unless and only to the extent that the Indemnifying Party incurs any damages from such failure or
delay. The Indemnifying Party will be deemed to have accepted and agreed to such claim if the Indemnifying Party raises no objection to such claim within 30 days upon its receipt of the Indemnity Notice in writing. 

 

	 	13.4.	This Section 13 will be included in any agreement made between any Party and any of its Affiliates in connection with this Agreement. 

 

	14.	Governing Law and Dispute Resolution 

  

	 	14.1.	Execution, validity, interpretation, performance, amendment and termination of this Agreement and resolution of any dispute arising thereof shall be governed by the laws of Hong Kong. 

 

	 	14.2.	Any dispute arising from interpretation or performance of this Agreement shall be first resolved by negotiations of the Parties and, if the negotiations fail, submitted to Hong Kong International Arbitration Center for
arbitration in accordance with its arbitration rules by any Party after 30 days when the notice for negotiation is provided to the other Party in writing. The arbitration will be in Hong Kong. The arbitrary award will be final and binding
upon each of the Parties. 

  

	 	14.3.	During arbitration of any dispute arising from interpretation or performance of this Agreement, other than the matter under dispute, each of the Parties will continue to have all of its rights and obligations under this
Agreement. 

  

	15.	Miscellaneous 

  

	 	15.1.	Any amendment or supplement to this Agreement shall be made in writing. Any amendment or supplement hereto duly executed by the Parties will be an integral part of and have the same effect with this Agreement.

  
 13 

	 	15.2.	Without prior written consent of the other Party, neither Party may transfer any of its rights and obligations under this Agreement to any third party, except that it may delegate its appropriate affiliate to perform
certain matter in connection with the operation under this Agreement. 

  

	 	15.3.	Unless otherwise provided, during the term of this Agreement, neither Party may make any negative comment on the other Party, including without limitation any comment regarding corporate image, branding, product design,
development, application, business strategy and all other corporate or product information of the other Party. 

  

	 	15.4.	Once effective, this Agreement will constitute the entire agreements and understanding between the Parties in respect of the subject matter under this Agreement, and supersede any and all agreements and understanding,
oral or written, made by the Parties prior to the date of this Agreement. 

  

	 	15.5.	If any provision herein is held invalid, illegal or unenforceable, it will not affect the validity, legality or enforceability of the remainder of this Agreement. The Parties shall negotiate in good faith to
address such invalid, illegal or unenforceable provision with the view to realizing the original business intent as much as possible. 

  

	 	15.6.	Each of the Parties will cause any of its Affiliates to perform its obligations under this Agreement. 

  

	 	15.7.	This Agreement is in four (4) originals with each Party holding two thereof. Each original shall have the same effect. 

(no text below) 

  
 14 

 IN WITNESS WHEREOF, the Parties have caused this Agreement signed by their respective authorized representatives
on the date first above written. 
  

			
	JD.com, Inc.
		
	By:		 /s/ Richard Qiangdong Liu

	Name:		Richard Qiangdong Liu
	Title:		Chairman

 IN WITNESS WHEREOF, the Parties have caused this Agreement signed by their respective authorized representatives
on the date first above written. 
  

			
	Bitauto Holdings Limited
		
	By:		 /s/ Bin Li

	Name:		Bin Li
	Title:		 Chairman of the Board of Directors
 and Chief
Executive Officer

  
 2 

 Schedule I 

List of Intellectual Properties 

Trademark under application: “JD Automobile” (for which JD or any of its Affiliates has no exclusivity) 

  
 3EX-4.17

 Exhibit 4.17 

INVESTOR RIGHTS AGREEMENT 

dated as of 16, 2015 
 among 

BITAUTO HOLDINGS LIMITED 

JD.COM GLOBAL INVESTMENT LIMITED 

and 
 DONGTING LAKE
INVESTMENT LIMITED 

					
	TABLE OF CONTENTS				
		
	ARTICLE 1				
	DEFINITIONS				
		
	 Section 1.01. Definitions
		 	1	  
	 Section 1.02. Other Definitional and Interpretative Provisions
		 	4	  
		
	ARTICLE 2				
	CORPORATE GOVERNANCE				
		
	 Section 2.01. Board Representation
		 	4	  
	 Section 2.02. Expenses and Indemnification
		 	5	  
	 Section 2.03. Serve on Board Committees
		 	5	  
	 Section 2.04. No Inconsistent Amendments
		 	6	  
	 Section 2.05. Actions Requiring Consent
		 	6	  
		
	ARTICLE 3				
	REGISTRATION RIGHTS				
		
	 Section 3.01. Registration Rights
		 	6	  
		
	ARTICLE 4				
	CERTAIN COVENANTS AND AGREEMENTS				
		
	 Section 4.01. Conflicting Agreements
		 	6	  
	 Section 4.02. Depositary Arrangement
		 	6	  
		
	ARTICLE 5				
	MISCELLANEOUS				
		
	 Section 5.01. Binding Effect; Assignability; Benefit
		 	7	  
	 Section 5.02. Notices
		 	7	  
	 Section 5.03. Severability
		 	9	  
	 Section 5.04. Entire Agreement
		 	9	  
	 Section 5.05. Counterparts
		 	9	  
	 Section 5.06. Descriptive Headings
		 	9	  
	 Section 5.07. Amendment; Termination
		 	9	  
	 Section 5.08. Governing Law
		 	10	  
	 Section 5.09. Arbitration
		 	10	  
	 Section 5.10. Further Assurances
		 	10	  
		
	 Schedules
				
		
	 Schedule 1
                        Registration Rights
				

  
 i 

 INVESTOR RIGHTS AGREEMENT 

THIS INVESTOR RIGHTS AGREEMENT (this “Agreement”), dated as of February 16, 2015 (the “Effective
Date”), by and among Bitauto Holdings Limited, a company incorporated under the laws of the Cayman Islands (the “Company”), JD.com Global Investment Limited, a company incorporated under the laws of the British Virgin
Islands (“JD”), and Dongting Lake Investment Limited, a company incorporated under the laws of British Virgin Islands (“Tencent,” together with JD, the “Investors”). 

WITNESSETH 
 WHEREAS,
pursuant to a subscription agreement, dated as of January 9, 2015 (the “Subscription Agreement”), among the Company and the Investors, the Investors have agreed to acquire certain Company Securities (as defined below); and 

WHEREAS, in connection with the consummation of the transactions contemplated by the Subscription Agreement, the parties hereto desire to
enter into this Agreement to govern certain of their rights, duties and obligations after consummation of the transactions contemplated by the Subscription Agreement. 

NOW, THEREFORE, in consideration of the foregoing and the mutual covenants and agreements herein contained, and other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, and intending to be legally bound hereby, the parties hereto agree as follows: 

ARTICLE 1 

DEFINITIONS 

Section 1.01. Definitions. 
  

	 	(a)	As used in this Agreement, the following terms have the following meanings: 

“ADSs” means the American depositary shares of the Company, each one of which represents one (1) Ordinary Share of the
Company. 
 “Adverse Person” means such Persons to be mutually agreed and designated in writing by JD and the Company from
time to time, and including such Persons’ Affiliates. 
 “Affiliate” means, with respect to any Person, means
(i) in the case of a Person other than a natural person, any other Person that directly or indirectly Controls, is Controlled by or is under common Control with such first Person, and (ii) in the case of a natural person, any other Person
that is directly or indirectly Controlled by such first Person or is a Relative of such first Person; provided that the Company and its Subsidiaries shall be deemed not to be Affiliates of any Investor. 

“Applicable Law” means, with respect to any Person, any transnational, domestic or foreign federal, state or local law
(statutory, common or otherwise), constitution, treaty, convention, ordinance, code, rule, regulation, order, injunction, judgment, decree, ruling or other similar requirement enacted, adopted, promulgated or applied by a Governmental Authority that
is binding upon or applicable to such Person, as amended unless expressly specified otherwise. 

  
 1 

 “Board” means the board of directors of the Company. 

“Business Day” means a day, other than Saturday, Sunday or other day on which commercial banks in New York, Hong Kong or the
PRC are authorized or required by Applicable Law to close. 
 “Change of Control” means the occurrence of (i) the
consummation of any transaction or series of related transactions (including, without limitation, any merger, consolidation or other business combination), the result of which is that any Person or group becomes the beneficial owner, directly or
indirectly, of more than 50% of the then outstanding number of shares of the Company’s Company Securities or voting rights; (ii) the consummation of any transaction or series of related transactions (including, without limitation, any
merger, consolidation or other business combination), the result of which is that any Person or group acquires the power to appoint and/or remove all or the majority of the members the Board, in each case whether obtained directly or indirectly, and
whether obtained by ownership of capital, the possession of voting rights, contract or otherwise; (iii) any sale or disposition by the Company or its Subsidiaries, directly or indirectly, of all or substantially all of its assets; or
(iv) an exclusive licensing of all or substantially all of the intellectual property of the Company or its Subsidiaries to any third party. 

“Company Securities” means (i) Ordinary Shares, (ii) securities convertible into or exchangeable for Ordinary
Shares, (iii) any options, warrants or other rights to acquire Ordinary Shares and (iv) any depository receipts or similar instruments issued in respect of Ordinary Shares. 

“Control” means possession, directly or indirectly, of the power to direct or cause the direction of the management or
policies of a Person, whether through the ownership of voting securities, by contract or otherwise. The terms “Controlling” and “Controlled” have correlative meanings. 

“Encumbrance” shall mean any mortgage, charge, pledge, lien (other than arising by statute or operation of law),
hypothecation, equities, adverse claims, or other encumbrance, priority or security interest, over or in any property, assets or rights of whatsoever nature or interest or any agreement for any of the same. 

“Exchange Act” means the U.S. Securities Exchange Act of 1934, as amended, and any rules and regulations promulgated
thereunder. 
 “Governmental Authority” means any international, domestic or foreign federal, state or local governmental,
regulatory or administrative authority, department, court, agency or official, including any political subdivision thereof. 
 “Hong
Kong” means the Hong Kong Special Administrative Region of the PRC. 
 “Memorandum and Articles” means the
Memorandum and Articles of Association of the Company in effect from time to time. 
 “Ordinary Shares” means ordinary
shares of the Company, with par value being US$0.00004 per share, and any other security into which such Ordinary Shares may hereafter be converted or changed. 

  
 2 

 “Person” means an individual, corporation, partnership, limited liability
company, association, trust or other entity or organization, including a Government Entity. 
 “PRC” means the
People’s Republic of China, but, for the purposes of this Agreement, shall not include Hong Kong, the Macau Special Administrative Region or Taiwan. 

“Relative” of a natural person means any spouse, parent, child, or sibling of such person. 

“Securities” means any shares, stocks, debentures, funds, bonds, notes or any rights, warrants, options or interests in
respect of any of the foregoing or any other derivatives or instruments having similar economic effect. 
 “Securities Act”
means the U.S. Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder. 

“Shareholder” means at any time, any Person who is a record holder of Company Securities. 

“Subsidiary” of any Person means any corporation, partnership, limited liability company, or other organization, whether
incorporated or unincorporated, which is Controlled by such Person. For the avoidance of the doubt, the Subsidiaries of a Person shall include any variable interest entity over which such Person or any of its Subsidiaries effects control
pursuant to contractual arrangement and which is consolidated with such Person in accordance with the generally acceptable accounting principles applicable to such Person. 

“U.S.” means the United States of America. 
  

	 	(b)	Each of the following terms is defined in the Section set forth opposite such term: 

  

			
	 Term
	  	Section
	 “Agreement”
	  	Preamble
	 “Cause”
	  	2.01(c)
	 “Company”
	  	Preamble
	 “Effective Date”
	  	Preamble
	 “e-mail”
	  	5.02
	 “HKIAC”
	  	5.09
	 “Investors”
	  	Preamble
	 “JD”
	  	Preamble
	 “JD Director”
	  	2.01(a)
	 “JD Observer”
	  	2.03
	 “PDF”
	  	5.05
	 “Rules”
	  	5.09
	 “Subscription Agreement”
	  	Preamble
	 “Tencent”
	  	Preamble

	

  
 3 

 Section 1.02. Other Definitional and Interpretative Provisions. 

The words “hereof,” “herein” and “hereunder” and words of like import used in this Agreement
shall refer to this Agreement as a whole and not to any particular provision of this Agreement. The captions herein are included for convenience of reference only and shall be ignored in the construction or interpretation
hereof. References to Articles, Sections, Clauses, Annexes, Exhibits and Schedules are to Articles, Sections, Clauses, Exhibits and Schedules of this Agreement unless otherwise specified. All Annexes, Exhibits and Schedules annexed hereto
or referred to herein are hereby incorporated in and made a part of this Agreement as if set forth in full herein. Any capitalized terms used in any Exhibit or Schedule but not otherwise defined therein, shall have the meaning as defined
in this Agreement. Any singular term in this Agreement shall be deemed to include the plural, and any plural term the singular. Whenever the words “include,” “includes” or “including” are
used in this Agreement, they shall be deemed to be followed by the words “without limitation,” whether or not they are in fact followed by those words or words of like import. “Writing,”
“written” and comparable terms refer to printing, typing and other means of reproducing words (including electronic media) in a visible form. References to any Person include the successors and permitted assigns of that
Person. References from or through any date mean, unless otherwise specified, from and including or through and including, respectively. References to “law,” “laws” or to a particular statute or law shall
be deemed also to include any and all Applicable Law. References to any statute shall be deemed to refer to such statute as amended from time to time and to any rules or regulations promulgated thereunder. References to
“dollars” or “$” shall refer to U.S. dollars. References from or through any date mean, unless otherwise specified, from and including or through and including, respectively. 

ARTICLE 2 

CORPORATE GOVERNANCE 

Section 2.01. Board Representation. 
  

	 	(a)	For as long as JD holds no less than twelve and half percent (12.5 %) of the then issued and outstanding share capital of the Company, on a fully diluted basis, JD shall be entitled to designate one (1) director to
the Board (such director, or such other individual who may be designated by JD from time to time, the “JD Director”), and the Company shall promptly cause the appointment or election of such JD Director to the Board, including,
convening a meeting of the Board pursuant to the Memorandum and Articles and appointing such JD Director to the Board, and in the case of an election, (i) nominating such individual to be elected as a director as provided herein,
(ii) recommending to the Shareholders the election of such JD Director to the Board in any meeting of Shareholders to elect directors, including soliciting proxies in favor of the election of the JD Director, (iii) including such
nomination and recommendation regarding such individual in the Company’s notice for any meeting of Shareholders to elect directors, and (iv) if necessary, expanding the size of the Board in order to appoint the JD Director.

  

	 	(b)	In the event of the death, disability, retirement or resignation of the JD Director (or any other vacancy created by removal thereof), JD shall have the exclusive right to designate a replacement to fill such vacancy
and serve on the Board, and the Company shall promptly cause the appointment or election of such individual to the Board (who shall, following such appointment or election, be the JD Director for purposes of this Agreement). 

  
 4 

	 	(c)	At any meeting of the Board or any annual general or other meeting of the Shareholders that may be held from time to time at which the JD Director is up for re-appointment to the Board, the Company shall cause the Board
to re-appoint the JD Director to serve on the Board and shall use best efforts to ensure that the JD Director is re-appointed by the Shareholders to the Board pursuant to the terms of the Memorandum and Articles and any Applicable Law. The Company
agrees that it shall not take any action, in favor of the removal of the JD Director unless such removal shall be for Cause. Removal for “Cause” shall mean removal of a director because of such director’s (i) willful
misconduct that is materially injurious, monetarily or otherwise, to the Company or any of its Subsidiaries, (ii) conviction for, or guilty plea to, a felony or a crime involving moral turpitude, or (iii) abuse of illegal drugs or other
controlled substances or habitual intoxication. 

 Section 2.02. Expenses and Indemnification. 

The JD Director shall be entitled to the same rights, capacities, entitlements, compensation, if any, indemnification and insurance in
connection with his or her role as a director as other members of the Board, and shall be entitled to reimbursement for all documented, out-of-pocket expenses properly incurred in connection with the performance of his or her services as a director
of the Company, including without limitation out-of-pocket expenses incurred in attending meetings of the Board or any committees thereof, to the same extent as other members of the Board. The Company shall, upon the appointment of the JD Director,
enter into indemnification agreement in the same form as applicable to other members of the Board with the JD Director. In addition, the JD Director shall be entitled to coverage under the Company’s directors’ and officers’ liability
insurance effective upon his or her appointment to the Board, with the same coverage as, and containing terms and conditions no less favorable than, those available to the other members of the Board. 

Section 2.03. Serve on Board Committees. 

The JD Director shall be entitled to be nominated and appointed by the Board to serve on the compensation committee and the nominating and
corporate governance committee of the Board; provided, however, that notwithstanding the foregoing, the JD Director shall not be entitled to be so nominated to serve on any committee of the Board if, as determined in good faith by a majority of the
Board (based upon the advice of outside legal counsel), such service on the committee would violate any Applicable Law or result in the Company not to be in full compliance with the applicable stock exchange requirements without seeking exemptions.
If at any time any representative of any other Shareholder has the right to attend the meetings of any committee of the Board in a non-voting observer capacity and JD Director is not a member of such committee of the Board, JD Director shall have
the rights, as a non-voting observer to any such committee of the Board (acting in such capacity, the “JD Observer”), to attend all meetings of and observe all deliberations of any such committees, provided that such JD Observer
shall have no voting rights with respect to actions taken or elected not to be taken by any such committees; provided, further, the chairman of such committee of the Board may, at his or her discretion, exclude JD Observer from certain meetings of
such committee if such chairman believes in good faith that excluding JD Observer from such meetings is appropriate or necessary. 

  
 5 

 Section 2.04. No Inconsistent Amendments. 

For so long as JD has the right to designate a JD Director and except as otherwise required by Applicable Law, the Company shall not amend its
Memorandum and Articles in any manner (or take any similar action) that would adversely affect in any material respect JD’s rights under this Article 2 or the Company’s ability to comply with its obligations under this Article 2.

 Section 2.05. Actions Requiring Consent. 

For as long as JD holds no less than twelve and half percent (1 2.5 %) of the then issued and outstanding share capital of the Company, on a
fully diluted basis, without the prior written approval of JD, to the extent permitted by Applicable Law, the Company shall not take, and shall cause each of its Subsidiaries note to take, any action (including any action by its board of directors
or any committee thereof or any action at a meeting of their shareholders or otherwise) with respect to any of the following matters: 
  

	 	(a)	any Change of Control with, involving or to any Adverse Person; 

  

	 	(b)	any issuance of Company Securities or any equity securities (including any securities convertible into or exchangeable for equity securities, any options, warrants or other rights to acquire equity securities, and any
depository receipts or similar instruments issued in respect of equity securities) by an Subsidiary of the Company to any Adverse Person, except for any issuances of Company Securities to the public in the open market; or 

 

	 	(c)	approve, authorize or enter into any agreement with respect to any of the foregoing. 

ARTICLE 3 

REGISTRATION RIGHTS 

Section 3.01. Registration Rights. 

The Investors shall have the rights, and the Company shall have the obligations, set forth in Schedule 1 hereto. 

ARTICLE 4 
 CERTAIN
COVENANTS AND AGREEMENTS 
 Section 4.01. Conflicting Agreements. 

The Company agrees that it shall not enter into any agreement or arrangement of any kind with any Person with respect to any Company Securities
for the purpose or with the effect of denying or reducing the rights of the Investors under this Agreement. 

Section 4.02. Depositary Arrangement 

The Company shall use its commercially reasonable efforts to facilitate and consent to the deposit of any or all of the Ordinary Shares acquired by the
Investors pursuant to the Subscription Agreement (as may be requested by any Investor) with the depositary for the issuance of ADSs in accordance with the Deposit Agreement between the Company, CITIBANK, N.A. as depositary, and all holders and
beneficial owners of American depositary shares issued thereunder (as may be amended or replaced from time to time). 

	

  
 6 

 ARTICLE 5 

MISCELLANEOUS 

Section 5.01. Binding Effect; Assignability; Benefit. 

 

	 	(a)	This Agreement shall inure to the benefit of and be binding upon the parties hereto and their respective heirs, successors, legal representatives and permitted assigns. 

 

	 	(b)	Neither this Agreement nor any right, remedy, obligation or liability arising hereunder or by reason hereof shall be assignable by any party without the prior written consent of the other parties hereto; provided
that except as otherwise specified herein, each of the Investors may assign any right, remedy, obligation or liability arising under this Agreement or by reason hereof to any of its Affiliates that executes and delivers to each party hereto a
joinder agreement pursuant to which such Affiliate shall become a party to this Agreement. 

  

	 	(c)	Nothing in this Agreement, expressed or implied, is intended to confer on any Person other than the parties hereto, and their respective heirs, successors, legal representatives and permitted assigns, any rights,
remedies, obligations or liabilities under or by reason of this Agreement. 

 Section 5.02. Notices. 

All notices, requests and other communications to any party hereunder shall be in writing (including facsimile transmission and electronic mail
(“e-mail”) transmission, so long as a receipt of such e-mail is requested and received) and shall be given, 
 if to the
Company, to: 
 Bitauto Holdings Limited 

New Century Hotel Office Tower 6/F 

No. 6 South Capital Stadium Road 

Beijing, 100044 
 The
People’s Republic of China 
 Attention: Bin LI 

Facsimile: (86 10) 6849-2200 

with a copy (which shall not constitute notice) to: 

Skadden, Arps, Slate, Meagher & Flom LLP 

c/o 42/F, Edinburgh Tower, The Landmark 

15 Queen’s Road Central 

Hong Kong 
 Attention: Z.
Julie Gao, Esq. 
 Tel: +852 3740-4700 

  
 7 

 if to JD, to 

JD.com, Inc. 
 10th Floor,
Building A, North Star Century Center 
 8 Beichen West Street, Chaoyang District 

Beijing 100101, P.R. China 

Attention: Legal Department 

Email: legalnotice@jd.com 
 with
a copy (which shall not constitute notice) to: 
 JD.com, Inc. 

10th Floor, Building A, North Star Century Center 

8 Beichen West Street, Chaoyang District 

Beijing 100101, P.R. China 

Attention: Corporate Development Department 

with a copy (which shall not constitute notice) to: 

Orrick, Herrington & Sutcliffe LLP 

47 th Floor Park Place, 1601 Nanjing Road West 

Shanghai 200040, the PRC 

Attention: Jie Jeffrey Sun, Esq. 

Facsimile: (8621) 6109-7022 

Email: jeffrey.sun@orrick.com 

if to Tencent, to 
 c/o Tencent
Holdings Limited 
 29/F., Three Pacific Place 

No. 1 Queen’s Road East 

Wanchai, Hong Kong 
 Attention:
Compliance and Transactions Department 
 Email: legalnotice@tencent.com 

with a copy (which shall not constitute notice) to: 

Tencent Building, Kejizhongyi Avenue 

Hi-tech Park, Nanshan District 

Shenzhen, 518057, P.R. China 

Attention: Mergers and Acquisitions Department 

Email: PD Support@tencent.com 

with a copy (which shall not constitute notice) to: 

Paul, Weiss, Rifkind, Wharton & Garrison LLP 

12th Floor, The Hong Kong Club Building 

3A Chater Road, Central, Hong Kong 

Attention : Jeanette K. Chan, Esq. 

Facsimile: (852) 2840-4300 

Email: jchan@paulweiss.com 

  
 8 

 Paul, Weiss, Rifkind, Wharton & Garrison LLP 

1285 Avenue of the Americas 
 New
York, NY 10019-6064, USA 
 Attention: Steven J. Williams, Esq. 

Facsimile: (212) 492-0257 

Email: 
 or such other address or
facsimile number as the parties may hereafter specify by notice to the other parties hereto. All such notices, requests and other communications shall be deemed received on the date of receipt by the recipient thereof if received prior to
5:00 p.m. in the place of receipt and such day is a Business Day in the place of receipt. Otherwise, any such notice, request or communication shall be deemed not to have been received until the next succeeding Business Day in the place of
receipt. 
 Section 5.03. Severability. 

If any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction or other Governmental Authority
to be invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions of this Agreement shall remain in full force and effect and shall in no way be affected, impaired or invalidated so long as the economic or
legal substance of the transactions contemplated hereby is not affected in any manner materially adverse to any party. Upon such a determination, the parties shall negotiate in good faith to modify this Agreement so as to effect the original
intent of the parties as closely as possible in an acceptable manner in order that the transactions contemplated hereby be consummated as originally contemplated to the fullest extent possible. 

Section 5.04. Entire Agreement. 

This Agreement constitutes the entire agreement between the parties with respect to the subject matter of this Agreement and supersedes all
prior agreements and understandings, both oral and written, between the parties with respect to the subject matter of this Agreement. 

Section 5.05. Counterparts. 

This Agreement may be signed in any number of counterparts, each of which shall be an original, with the same effect as if the signatures
thereto and hereto were upon the same instrument. Signatures in the form of facsimile or electronically imaged “PDF” shall be deemed to be original signatures for all purposes hereunder. 

Section 5.06. Descriptive Headings. 

The descriptive headings of this Agreement are inserted for convenience only and do not constitute a part of this Agreement. 

Section 5.07. Amendment; Termination. 
  

	 	(a)	The provisions of this Agreement may be amended or modified only upon the prior written consent of all parties hereto. The failure of any party to enforce any of the provisions of this Agreement shall in no way be
construed as a waiver of such provisions and shall not affect the right of such party thereafter to enforce each and every provision of this Agreement in accordance with its terms. 

  
 9 

	 	(b)	This Agreement shall terminate and be of no further force and effect upon the Investors and their Affiliates ceasing to own any Company Securities; provided that the provisions of this Article shall survive
any termination of this Agreement. 

 Section 5.08. Governing Law. 

This Agreement, the rights and obligations of the parties hereto, and all claims or disputes relating hereto, shall be governed by and
construed in accordance with the New York laws, without regard to the conflicts of law rules thereunder. 

Section 5.09. Arbitration. 

Any dispute, controversy or claim arising out of or relating to this Agreement, including, but not limited to, any question regarding the
breach, termination or invalidity thereof shall be finally resolved by arbitration in Hong Kong in accordance with the administered rules (the “Rules”) of the Hong Kong International Arbitration Centre (the
“HKIAC”) in force at the time of commencement of the arbitration, which Rules are deemed to be incorporated by reference into this Section. The number of arbitrators shall be three and shall be selected in accordance with the
Rules. All selections shall be made within thirty (30) days after the selecting party gives or receives, as the case may be, the demand for arbitration. The seat of the arbitration shall be in Hong Kong and the language to be used shall be
English. Any arbitration award shall be (i) in writing and shall contain the reasons for the decision, (ii) final and binding on the parties hereto, and (iii) enforceable in any court of competent jurisdiction, and the parties hereto
agree to be bound thereby and to act accordingly. 
 Section 5.10. Further Assurances. 

From time to time following the date hereof, the parties hereto shall execute and deliver such other instruments of assignment, transfer and
delivery and shall take such other actions as any other party hereto reasonably may request in order to consummate, complete and carry out the transactions contemplated by this Agreement. 

[Signature Pages Follow] 

  
 10 

 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first set forth above. 

 

					
	BITAUTO HOLDINGS LIMITED
		
	By:		 /s/ Bin Li

	Name:				Bin Li
	Title:				Chairman of the Board of Directors and Chief Executive Officer

 [Signature Page to Investor Rights Agreement] 

 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first set forth above. 

 

					
	JD.COM GLOBAL INVESTMENT LIMITED
		
	By:		 /s/ Richard Qiangdong Liu

	Name:				Richard Qiangdong Liu
	Title:				Director

 [Signature Page to Investor Rights Agreement] 

 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first set forth above. 

 

					
	DONGTING LAKE INVESTMENT LIMITED
		
	By:		 /s/ Ma Huateng

	Name:				Ma Huateng
	Title:				Director

 [Signature Page to Investor Rights Agreement] 

 SCHEDULE 1 

Registration Rights 

1. Definitions. For the purpose of this Schedule 1: 

1.1 Registration. The terms “register,” “registered,” and
“registration” refer to a registration effected by preparing and filing a registration statement in compliance with the Securities Act, and the declaration or ordering of effectiveness of such registration statement. 

1.2 Registrable Securities. The term “Registrable Securities” means all of the Ordinary Shares acquired by the
Investors pursuant to the Subscription Agreement. 
 1.3 Registrable Securities then outstanding. The number of shares of
“Registrable Securities then outstanding” shall mean the number of Ordinary Shares that are Registrable Securities and are then issued and outstanding. 

1.4 Holder. The term “Holder” means any Person who holds Registrable Securities or any assignee of record of
such Registrable Securities to whom rights under this Schedule 1 have been duly assigned in accordance with this Agreement. 
 1.5
Form S-3 and Form F-3. The terms “Form S-3” and “Form F-3” mean such respective form under the Securities Act as is in effect on the date hereof or any successor registration
form under the Securities Act subsequently adopted by the SEC which permits inclusion or incorporation of substantial information by reference to other documents filed by the Company with the SEC. 

1.6 SEC. The term “SEC” or “Commission” means the U.S. Securities and Exchange
Commission. 
 1.7 2009 Shareholders Agreement. The term “2009 Shareholders’ Agreement” means that certain
shareholders’ agreement, dated July 8, 2009, entered into by and between the Company and certain shareholders. 
 1.8 2009
Registrable Securities. The term “2009 Registrable Securities” means the “Registrable Securities” defined under the 2009 Shareholders’ Agreement. 

1.9 2012 Shareholders Agreement. The term “2012 Shareholders Agreement” means that certain shareholders agreement, dated
November 1, 2012, entered into by and between the Company and certain shareholders. 
 1.10 2012 Registrable Securities. The
term “2012 Registrable Securities” means the “Registrable Securities” defined under the 2012 Shareholders Agreement. 

1.11 Terms not otherwise defined under this Schedule 1 shall have the meanings given under the main text of the Investor Rights Agreement.

  
 1 

 2. Demand Registration. 

2.1 Request by Holders. If the Company shall at any time after the Effective Date hereof receive a written request from the Holders of
at least fifty percent (50%) of the Registrable Securities then outstanding that the Company file a registration statement under the Securities Act covering the registration of Registrable Securities pursuant to this Schedule 1, then the
Company shall, within ten (10) Business Days of the receipt of such written request, give written notice of such request (“Request Notice”) to all Holders, and use all reasonable efforts to effect, as soon as
practicable, the registration under the Securities Act of all Registrable Securities that Holders request to be registered and included in such registration by written notice given by such Holders to the Company within twenty (20) Business Days
after receipt of the Request Notice, subject only to the limitations of this Section 2; provided that the Registrable Securities requested by all Holders to be registered pursuant to such request must have a market value in excess of $
10 0,000,000; and provided further that the Company shall not be obligated to effect any such registration if the Company has, within the six (6) month period preceding the date of such request, already effected a registration under the
Securities Act pursuant to this Section 2 or Section 4, or in which the Holders had an opportunity to participate pursuant to the provisions of Section 3 of this Schedule 1, other than a registration from which the Registrable
Securities of Holders have been excluded (with respect to all or any portion of the Registrable Securities the Holders requested be included in such registration) pursuant to the provisions of Section 3.3 of this Schedule 1. 

2.2 Underwriting. If the Holders initiating the registration request under this Section 2 (“Initiating
Holders”) intend to distribute the Registrable Securities covered by their request by means of an underwriting, then they shall so advise the Company as a part of their request made pursuant to this Section 2 and the Company shall
include such information in the Request Notice referred to in the Section 2.1. In such event, the right of any Holder to include his Registrable Securities in such registration shall be conditional upon such Holder’s participation in such
underwriting and the inclusion of such Holder’s Registrable Securities in the underwriting (unless otherwise mutually agreed by a majority in interest of the initiating Holders and such Holder) to the extent provided herein. All Holders
proposing to distribute their securities through such underwriting shall enter into an underwriting agreement in customary form with the managing underwriter or underwriters selected for such underwriting by the Holders of a majority of the
Registrable Securities being registered and reasonably acceptable to the Company. Notwithstanding any other provision of this Section 2, if the underwriter(s) determine(s) in good faith that marketing factors require a limitation of
the number of securities to be underwritten, then the Company shall so advise all Holders of Registrable Securities which would otherwise be registered and underwritten pursuant hereto, and the number of Registrable Securities that may be included
in the underwriting shall be reduced as required by the underwriter(s) and allocated among the Holders of Registrable Securities on a pro rata basis according to the number of Registrable Securities then outstanding held by each Holder
requesting registration (including the initiating Holders); provided, however, that (i) the number of Registrable Securities included in any such registration shall not be reduced below thirty percent (30%) of the aggregate
number of Registrable Securities for which inclusion has been requested and (ii) the number of shares of Registrable Securities to be included in such underwriting and registration shall not be reduced unless all other securities are first
entirely excluded from the underwriting and registration. If any Holder disapproves of the terms of any such underwriting, such Holder may elect to withdraw therefrom by written notice to the Company and the underwriter(s), delivered at least ten
(10) Business Days prior to the effective date of the registration statement. Any Registrable Securities excluded and withdrawn from such underwriting shall be withdrawn from the registration. If the underwriter has not limited the number of
Registrable Securities to be underwritten, the Company may include its securities for its own account in such registration if the underwriter so agrees and if the number of Registrable Securities which would otherwise have been included in such
registration and underwriting will not thereby be limited. 

  
 2 

 2.3 Maximum Number of Demand Registrations. The Company shall be obligated to effect only
three (3) such registrations pursuant to this Section 2 for each Investor and its assignee(s) of record of relevant Registrable Securities to whom rights under this Schedule 1 have been duly assigned in accordance with this Agreement.

 2.4 Deferral. Notwithstanding the foregoing, the Company shall not be required to effect a registration pursuant to this
Section 2: 
  

	 	(a)	during the period starting with the date sixty (60) Business Days prior to the Company’s good faith estimate of the date of the filing of, and ending on a date one hundred eighty (180) Business Days
following the effective date of, a Company-initiated registration subject to Section 3 below, provided that the Company is actively employing in good faith all reasonable efforts to cause such registration statement to become effective;

  

	 	(b)	if the Initiating Holders propose to dispose of Registrable Securities that may be registered on Form S-3 or Form F-3 pursuant to Section 4 hereof; or 

 

	 	(c)	if the Company shall furnish to Holders requesting the filing of a registration statement pursuant to this Section 2, a certificate signed by the President or Chief Executive Officer of the Company stating that in
the good faith judgment of the Board, it would be materially detrimental to the Company and its shareholders for such registration statement to be filed, then the Company shall have the right to defer such filing for a period of not more than ninety
(90) days after receipt of the request of the initiating Holders; provided, however, that the Company may not utilize this right more than once in any twelve (12) month period. 

2.5 Expenses. All expenses incurred in connection with any registration pursuant to this Section 2, including without limitation
all U.S. federal, “blue sky” and all foreign registration, filing and qualification fees, printer’s and accounting fees, and fees and disbursements of counsel for the Company including reasonable expenses of one legal counsel for the
Holders (but excluding underwriters’ discounts and commissions and ADS issuance fees charged by the depositary bank of the Company relating to shares sold by the Holders), shall be borne by the Company. Each Holder participating in a
registration pursuant to this Section 2 shall bear such Holder’s proportionate share (based on the total number of shares sold in such registration other than for the account of the Company) of all discounts, commissions or other similar
amounts payable to underwriter(s) or brokers, in connection with such offering by the Holders. 

	

  
 3 

 3. Piggyback Registrations. 

3.1 The Company shall notify all Holders of Registrable Securities in writing at least thirty (30) days prior to filing any registration
statement under the Securities Act for purposes of effecting a public offering of securities of the Company (including, but not limited to, registration statements relating to secondary offerings of securities of the Company, but excluding
registration statements relating to any registration under Section 2 or Section 4 of this Schedule 1 or to any employee benefit plan or a corporate reorganization) and will afford each such Holder an opportunity to include in such
registration statement all or any part of the Registrable Securities then held by such Holder. Each Holder desiring to include in any such registration statement all or any part of the Registrable Securities held by such Holder shall within twenty
(20) days after receipt of the above-described notice from the Company, so notify the Company in writing, and in such notice shall inform the Company of the number of Registrable Securities such Holder wishes to include in such registration
statement. If a Holder decides not to include all of its Registrable Securities in any registration statement thereafter filed by the Company, such Holder shall nevertheless continue to have the right to include any Registrable Securities in any
subsequent registration statement or registration statements as may be filed by the Company with respect to offerings of its securities, all upon the terms and conditions set forth herein. 

3.2 Right to Terminate Registration. The Company shall have the right to terminate or withdraw any registration initiated by it under
this Section 3 prior to the effectiveness of such registration whether or not any Holder has elected to include securities in such registration. The expenses of such withdrawn registration shall be borne by the Company in accordance with
Section 3.4 hereof. 
 3.3 Underwriting. If a registration statement under which the Company gives notice under this
Section 3 is for an underwritten offering, then the Company shall so advise the Holders of Registrable Securities. In such event, the right of any such Holder’s Registrable Securities to be included in a registration pursuant to this
Section 3 shall be conditional upon such Holder’s participation in such underwriting and the inclusion of such Holder’s Registrable Securities in the underwriting to the extent provided herein. All Holders proposing to distribute
their Registrable Securities through such underwriting shall enter into an underwriting agreement in customary form with the managing underwriter or underwriters selected for such underwriting. Notwithstanding any other provision of this Agreement,
if the managing underwriter(s) determine(s) in good faith that marketing factors require a limitation of the number of shares to be underwritten, then the managing underwriter(s) may exclude shares (including up to seventy percent
(70%) of the Registrable Securities) from the registration and the underwriting, and the number of shares that may be included in the registration and the underwriting shall be allocated, first to the Company, and second, to each of the Holders
requesting inclusion of their Registrable Securities in such registration statement, the holders of the 2009 Registrable Securities who have exercised piggy-back registration rights pursuant to Section 4 of Schedule 3 of the 2009 Shareholders
Agreement, and the holders of the 2012 Registrable Securities who have exercised piggy-back registration rights pursuant to Section 3 of Exhibit A of the 2012 Shareholders Agreement, on a pro rata basis based on the total number of
Registrable Securities, 2009 Registrable Securities and 2012 Registrable Securities then held by (i) each such Holder, (ii) the holders of the 2009 Registrable Securities who have exercised piggy-back rights pursuant to Section 4 of
Schedule 3 of the 2009 Shareholders Agreement, and (iii) the holders of the 2012 Registrable Securities who have exercised piggy-back rights pursuant to Section 3 of Exhibit A of the 2012 Shareholders Agreement; provided, however,
that the right of the underwriter(s) to exclude shares (including Registrable Securities) from the registration and underwriting as described above shall be restricted so that (i) the number of Registrable Securities included in any such
registration is not reduced below thirty percent (30%) of the aggregate number of Registrable Securities for which inclusion has been requested; and (ii) all shares that are not Registrable Securities and are held by any other Person,
including, without limitation, any Person who is an employee, officer, consultant or director of the Company (or any subsidiary of the Company), other than 2009 Registrable Securities and 2012 Registrable Securities, shall first be excluded from
such registration and underwriting before any Registrable Securities are so excluded. If any Holder disapproves of the terms of any such underwriting, such Holder may elect to withdraw therefrom by written notice to the Company and the
underwriter(s), delivered at least ten (10) Business Days prior to the effective date of the registration statement. Any Registrable Securities excluded or withdrawn from such underwriting shall be excluded and withdrawn from the registration.
For any Holder that is a partnership, the Holder and the partners and retired partners of such Holder, or the estates and family members of any such partners and retired partners and any trusts for the benefit of any of the foregoing Persons, and
for any Holder that is a corporation, the Holder and all corporations that are Affiliates of such Holder, shall be deemed to be a single “Holder,” and any pro rata reduction with respect to such “Holder” shall be based upon the
aggregate amount of shares carrying registration rights owned by all entities and individuals included in such “Holder,” as defined in this sentence. 
  

	

  
 4 

 3.4 Expenses. All expenses incurred in connection with a registration pursuant to this
Section 3 (excluding underwriters’ and brokers’ discounts and commissions relating to shares sold by the Holders), including, without limitation all U.S. federal, “blue sky” and all foreign registration, filing and
qualification fees, printers’ and accounting fees, and fees and disbursements of counsel for the Company and reasonable expenses of one legal counsel for the Holders, shall be borne by the Company. 

3.5 Not Demand Registration. Registration pursuant to this Section 3 shall not be deemed to be a demand registration as described
in Section 2 above. Except as otherwise provided herein, there shall be no limit on the number of times the Holders may request registration of Registrable Securities under this Section 3. 

4. Form S-3 or Form F-3 Registration 

4.1 In case the Company shall receive from any Holder or Holders of a majority of all Registrable Securities then outstanding a written request
or requests that the Company effect a registration on Form S-3 or Form F-3 (or an equivalent registration in a jurisdiction outside of the United States) and any related qualification or compliance with respect to all or a part of the
Registrable Securities owned by such Holder or Holders, then the Company will: 
  

	 	(a)	Notice. Promptly give written notice of the proposed registration and the Holder’s or Holders’ request therefor, and any related qualification or compliance, to all other Holders of Registrable
Securities; and 

  

	 	(b)	Registration. As soon as practicable, effect such registration and all such qualifications and compliances as may be so requested and as would permit or facilitate the sale and distribution of all or such portion
of such Holders or Holders’ Registrable Securities as are specified in such request, together with all or such portion of the Registrable Securities of any other Holder or Holders joining in such request as are specified in a written request
given within fourteen (14) Business Days after the Company provides the notice contemplated by Section 4.1(a) above; provided, however, that the Company shall not be obligated to effect any such registration,
qualification or compliance pursuant to this Section 4: 

	

  
 5 

	 	(A)	if Form S-3 or Form F-3 is not available for such offering by the Holders; 

  

	 	(B)	if the Holders propose to sell Registrable Securities at an aggregate price to the public (net of any underwriters’ discounts or commissions) of less than US$1,000,000; 

 

	 	(C)	if the Company shall furnish to the Holders a certificate signed by the chief executive officer of the Company stating that in the good faith judgment of the Board, it would be materially detrimental to the Company and
its shareholders for such Form S-3 or Form F-3 Registration to be effected at such time, in which event the Company shall have the right to defer the filing of the Form S-3 or Form F-3 registration statement no more than once
during any twelve month period for a period of not more than ninety (90) days after receipt of the request of the Holder or Holders under this Section 4; or 

 

	 	(D)	if the Company has, within the six (6) month period preceding the date of such request, already effected a registration under the Securities Act other than a registration from which the Registrable Securities of
Holders have been excluded (with respect to all or any portion of the Registrable Securities the Holders requested be included in such registration) pursuant to the provisions of Section 3.2 of this Schedule 1. 

4.2 Expenses. The Company shall pay all expenses incurred in connection with each registration requested pursuant to this
Section 4 (excluding underwriters’ or brokers’ discounts and commissions relating to shares sold by the Holders), including without limitation all U.S. federal, “blue sky” and all foreign registration, filing and
qualification fees, printers’ and accounting fees, and fees and disbursements of counsel and reasonable expenses of one legal counsel for the Holders. 

4.3 Not Demand Registration. Form S-3 or Form F-3 registrations shall not be deemed to be demand registrations as described
in Section 2 above. Except as otherwise provided herein, there shall be no limit on the number of times the Holders may request registration of Registrable Securities under this Section 4. 

4.4 Resale Shelf; Alternative Transactions. At any time when the Company is eligible to file a registration statement on Form F-3 for a
secondary offering of equity securities pursuant to Rule 415 under the Securities Act (a “Resale Shelf”), any registration statement requested pursuant to this Agreement shall be made as a Resale Shelf. During the period
of effectiveness of a Resale Shelf, any resale of shares of Registrable Securities pursuant to this Schedule 1 shall be in the form of a “takedown” from such Resale Shelf rather than a separate registration statement. The Company
shall use its commercially reasonable efforts to cooperate in a timely manner with any request of the Holders in respect of any block trade, hedging transaction or other transaction that is registered pursuant to a Resale Shelf that is not a firm
commitment underwritten offering (each, an “Alternative Transaction”), including entering into customary agreements with respect to such Alternative Transactions (and providing customary representations, warranties, covenants and
indemnities in such agreements) as well as providing other reasonable assistance in respect of such Alternative Transactions of the type applicable to a public offering, to the extent customary for such transactions. 

 

	

  
 6 

 5. Obligations of the Company. 

Whenever required to effect the registration of any Registrable Securities under this Agreement the Company shall, as expeditiously as
reasonably possible: 
 5.1 Registration Statement. Prepare and file with the SEC a registration statement with respect to such
Registrable Securities and use its best efforts to cause such registration statement to become effective for the lesser of (x) one hundred twenty (120) days (or, in the case of a Resale Shelf, three years from the effective date of the
registration statement) and (y) such shorter period which will terminate when all Registrable Securities covered by such registration statement have been sold, provided, however, that (x) before filing a registration
statement or prospectus or any amendments or supplements thereto, the Company shall provide counsel for Holders of registration rights relating to securities of the Company with an adequate and appropriate opportunity to review and comment on such
registration statement and each prospectus included therein (and each amendment or supplement thereto) to be filled with the SEC, subject to such documents being under the Company’s control, and (y) the Company shall notify the counsel and
each selling Holder of Registrable Securities of any stop order issued or threatened by the SEC and take all action required to prevent the entry of such stop order or to remove it if entered. 

5.2 Amendments and Supplements. Prepare and file with the SEC such amendments and supplements to such registration statement and the
prospectus used in connection with such registration statement as may be necessary to comply with the provisions of the Securities Act with respect to the disposition of all securities covered by such registration statement. 

5.3 Prospectuses. Furnish to the Holders such number of copies of a prospectus, including a preliminary prospectus, in conformity with
the requirements of the Securities Act, and such other documents as they may reasonably request in order to facilitate the disposition of the Registrable Securities owned by them that are included in such registration. 

5.4 Blue Sky. Use its best efforts to register and qualify the securities covered by such registration statement under such other
securities or Blue Sky laws of such jurisdictions as shall be reasonably requested by the Holders, provided that the Company shall not be required in connection therewith or as a condition thereto to qualify to do business or to file a
general consent to service of process in any such states or jurisdictions, unless the Company is already subject to service of process in such jurisdiction and except as may be required by the Securities Act. 

5.5 Underwriting. In the event of any underwritten public offering, enter into and perform its obligations under an underwriting
agreement in usual and customary form, with the managing underwriter(s) of such offering. Each Holder participating in such underwriting shall also enter into and perform its obligations under such an agreement, provided that (i) no Holder
will be required to make any representations or warranties to or agreements with the Company or the underwriters other than representations, warranties or agreements specifically regarding such Holder, its rights, title and interest in the
Registrable Securities and its intended method of distribution and (ii) no Holder will be required to provide an indemnity in such underwriting agreement that is broader than the provisions in Section 7.2 of this Schedule 1. 

	

  
 7 

 5.6 Notification. Notify each Holder of Registrable Securities covered by such
registration statement at any time when a prospectus relating thereto is required to be delivered under the Securities Act of the happening of any event as a result of which the prospectus included in such registration statement, as then in effect,
includes an untrue statement of a material fact or omits to state a material fact required to be stated therein or necessary to make the statements therein not misleading in the light of the circumstances then existing and the Company shall promptly
prepare a supplement or amendment to such prospectus (and, if necessary, a post-effective amendment to the registration statement) and furnish to the selling Holder of Registrable Securities a reasonable number of copies of such supplement to or an
amendment of such prospectus as may be necessary so that, after delivery to the purchasers of such Registrable Securities, such prospectus shall not contain an untrue statement of a material fact or omit to state any material fact required to be
stated therein or necessary to make the statements therein, in light of the circumstances under which they were made, not misleading. 
 5.7
Opinion and Comfort Letter. Furnish, at the request of any Holder requesting registration of Registrable Securities, on the date that such Registrable Securities are delivered to the underwriter(s) for sale, if such securities are being
sold through underwriters, or, if such securities are not being sold through underwriters, on the date that the registration statement with respect to such securities becomes effective, (i) an opinion, dated as of such date, of the counsel
representing the Company for the purposes of such registration, in form and substance as is customarily given to underwriters in an underwritten public offering and reasonably satisfactory to a majority in interest of the Holders requesting
registration, addressed to the underwriters, if any, and to the Holders requesting registration of Registrable Securities and (ii) a “comfort” letter dated as of such date, from the independent certified public accountants of the
Company, in form and substance as is customarily given by independent certified public accountants to underwriters in an underwritten public offering and reasonably satisfactory to a majority in interest of the Holders requesting registration,
addressed to the underwriters, if any, and to the Holders requesting registration of Registrable Securities. 
 5.8 Exchange Listing.
Cause all such Registrable Securities registered pursuant hereunder to be listed on each securities exchange on which similar securities issued by the Company are then listed. 

5.9 SEC Compliance; Earnings Statements. Comply with all applicable rules and regulations of the SEC, and make available to its
security holders, as soon as reasonably practicable but no later than fifteen (15) months after the effective date of the Registration Statement, an earnings statement covering a period of twelve (12) months beginning after the effective
date of the registration statement, in a manner which satisfies the provisions of Section 11(a) of the Securities Act and Rule 158 thereunder. 

5.10 Notwithstanding any of the foregoing provisions, the Company shall not be required to pay for any expenses of any registration proceeding
begun pursuant to Section 2 or Section 4 of this Schedule 1 if the registration request is subsequently withdrawn at the request of the Holders of a majority of the Registrable Securities to be registered (in which case the participating
Holders requesting for the withdrawal shall bear such expenses), unless, in the case of a registration requested under Section 2 of this Schedule 1, all of the Holders of the Registrable Securities agree to forfeit their right to one demand
registration pursuant to Section 2 of this Schedule 1. 

	

  
 8 

 6. Furnish Information. 

It shall be a condition precedent to the obligations of the Company to take any action pursuant to this Schedule 1 with respect to the
Registrable Securities of the selling Holders that such selling Holders shall furnish to the Company such information regarding themselves, the Registrable Securities held by them and the intended method of disposition of such securities as shall be
required to timely effect the Registration of their Registrable Securities. 
 7. Indemnification. 

Notwithstanding any other provision under this Agreement, in the event any Registrable Securities are included in a registration statement
under this Agreement: 
 7.1 Indemnification by the Company. To the extent permitted by law, the Company shall indemnify and hold
harmless each Holder, and each of their respective partners, officers, directors, employees, advisors, agents, any underwriter (as defined in the Securities Act) for such Holder, and each Person, if any, who Controls such Holder or underwriter
within the meaning of the Securities Act or the Exchange Act, against all losses, claims, damages and liabilities (joint or several; or actions, proceedings or settlements in respect thereof) to which such Holder, partner, officer, director,
employee, advisor, agent, underwriter or Controlling Person may become subject under laws which are applicable to the Company and relate to action or inaction required of the Company in connection with any registration, qualification or compliance,
insofar as such losses, claims, damages or liabilities (or actions, proceedings or settlements in respect thereof) arise out of or are based upon any of the following statements, omissions or violations (collectively a
“Violation”): 
  

	 	(a)	any untrue statement or alleged untrue statement of a material fact contained in such registration statement, including any preliminary prospectus or final prospectus contained therein or any amendments or supplements
thereto; 

  

	 	(b)	the omission or alleged omission to state therein a material fact required to be stated therein, or necessary to make the statements therein, in light of the circumstances in which they are made, not misleading; or

  

	 	(c)	any violation or alleged violation by the Company of any applicable securities laws, or any rule or regulation promulgated thereunder; 

and the Company shall reimburse such Holder, partner, officer, director, employee, advisor, agent, underwriter and Controlling Person for any
legal or other expenses reasonably incurred by them, as such expenses are incurred, in connection with investigating or defending any such loss, claim, damage, liability, action or proceeding; provided, however, that the indemnity
agreement contained in this Section 7.1 shall not apply to amounts paid in settlement of any such loss, claim, damage, liability, action or proceeding if such settlement is effected without the consent of the Company (which consent shall not be
unreasonably withheld), nor shall the Company be liable in any such case for any such loss, claim, damage, liability, action or proceeding to the extent that it arises out of or is based upon (A) a Violation which occurs in reliance upon and in
conformity with written information furnished expressly for use in connection with such registration by a Holder or any of their respective partners, officers, directors, employees, advisors, agents, underwriters or Controlling Persons or
(B) delivery of a prospectus by a Holder who has received notice from the Company that the registration statement relating thereto contains an untrue statement of a material fact or an omission of a material fact. 

  
 9 

 7.2 Indemnification by the Holder. To the extent permitted by law, each Holder shall, if
Registrable Securities held by such Holder are included in the securities as to which such registration, qualifications or compliance is being effected pursuant to Section 2, Section 3 or Section 4, indemnify and hold harmless the
Company, each of its employees, advisors, agents and directors, each of its officers who has signed the registration statement, each Person, if any, who Controls the Company within the meaning of the Securities Act and any underwriter, against any
losses, claims, damages or liabilities (joint or several; or actions, proceedings or settlements in respect thereof) to which the Company or any such director, officer, legal counsel, Controlling Person underwriter may become subject under the
Securities Act, the Exchange Act or other United States federal or state law, insofar as such losses, claims, damages or liabilities (or actions, proceedings or settlements in respect thereof) arise out of or are based upon any of the following
statements, omissions or Violation, in each case to the extent (and only to the extent) that such statement, omission or Violation occurs in sole reliance upon and in conformity with written information furnished by such Holder, or their respective
partners, officers, directors, employees, advisors, agents, underwriters or Controlling Persons expressly for use in connection with such registration: 
  

	 	(a)	untrue statement or alleged untrue statement of a material fact contained in such registration statement, including any preliminary prospectus or final prospectus contained therein or any amendments or supplements
thereto; or 

  

	 	(b)	omission or alleged omission to state therein a material fact required to be stated therein, or necessary to make the statements therein, in light of the circumstances in which they are made, not misleading, and such
Holder shall reimburse any legal or other expenses reasonably incurred by the Company or any such employee, advisor, agent, director, officer, Controlling Person or underwriter in connection with investigating or defending any such loss, claim,
damage, liability, action or proceeding; provided, however, that the indemnity agreement contained in this Section 7.2 shall not apply to amounts paid in settlement of any such loss, claim, damage, liability, action or proceeding if such
settlement is effected without the consent of such Holder, which consent shall not be unreasonably withheld; and provided, further, that except for liability for willful fraud or misrepresentation, in no event shall any indemnity under
this Section 7.2 exceed the net proceeds received by such Holder in such registration. For the avoidance of doubt, the obligations of the Holders under this Section 7.2 are several but not joint. 

  
 10 

 7.3 Conduct of Indemnification Proceedings. Any Person entitled to indemnification or
contribution hereunder (the “Indemnified Party”) agrees to give prompt written notice to the indemnifying party (the “Indemnifying Party”) after the receipt by the Indemnified Party of any written notice of the
commencement of any action, suit, proceeding or investigation or threat thereof made in writing for which the Indemnified Party intends to claim indemnification or contribution pursuant to this Agreement; provided, however, that the
failure to so notify the Indemnifying Party shall not relieve the Indemnifying Party of any Liability that it may have to the Indemnified Party hereunder (except to the extent that the Indemnifying Party is materially prejudiced or otherwise
forfeits substantive rights or defenses by reason of such failure). If notice of commencement of any such action is given to the Indemnifying Party as above provided, the Indemnifying Party shall be entitled to participate in and, to the extent
it may wish, jointly with any other Indemnifying Party similarly notified, to assume the defense of such action at its own expense, with counsel chosen by it and reasonably satisfactory to such Indemnified Party. Each Indemnified Party
shall have the right to employ separate counsel in any such action and participate in the defense thereof, but the reasonable and documented out-of-pocket fees and expenses of such counsel shall be paid by the Indemnified Party unless (i) the
Indemnifying Party agrees to pay the same, (ii) the Indemnifying Party fails to assume the defense of such action with counsel reasonably satisfactory to the Indemnified Party or (iii) the named parties to any such action (including any
impleaded parties) include both the Indemnifying Party and the Indemnified Party and such parties have been advised by such counsel that either (x) representation of such Indemnified Party and the Indemnifying Party by the same counsel would be
inappropriate under applicable standards of professional conduct or (y) there may be one or more legal defenses available to the Indemnified Party which are different from or additional to those available to the Indemnifying Party. In any
of such cases, the Indemnifying Party shall not have the right to assume the defense of such action on behalf of such Indemnified Party, it being understood, however, that the Indemnifying Party shall not be liable for the reasonable and documented
out-of-pocket fees and expenses of more than one separate firm of attorneys (in addition to any local counsel) for all Indemnified Parties and all such reasonable and documented out-of-pocket fees and expenses shall be reimbursed as
incurred. No Indemnifying Party shall be liable for any settlement entered into without its written consent, which consent shall not be unreasonably withheld. No Indemnifying Party shall, without the consent of such Indemnified Party,
effect any settlement of any pending or threatened proceeding in respect of which such Indemnified Party is a party and indemnity has been sought hereunder by such Indemnified Party, unless such settlement includes an unconditional release of such
Indemnified Party from all liability for claims that are the subject matter of such proceeding. 
 7.4 Contribution. If the
indemnification provided for in this Section 7 from the Indemnifying Party is unavailable to an Indemnified Party hereunder or insufficient to hold harmless an Indemnified Party in respect of any losses, claims, damages and liabilities (or
actions, proceedings or settlements in respect thereof) referred to herein, then each Indemnifying Party, in lieu of indemnifying such Indemnified Party, shall contribute to the amount paid or payable by such Indemnified Party as a result of such
losses, claims, damages and liabilities (or actions, proceedings or settlements in respect thereof) in such proportion as is appropriate to reflect the relative fault of the Indemnifying Party and Indemnified Party in connection with the actions
which resulted in such losses, claims, damages and liabilities (or actions, proceedings or settlements in respect thereof), as well as any other relevant equitable considerations. The relative faults of such Indemnifying Party and Indemnified
Party shall be determined by reference to, among other things, whether any action in question, including any untrue or alleged untrue statement of a material fact or omission or alleged omission to state a material fact, has been made by, or relates
to information supplied by, such Indemnifying Party or Indemnified Party, and the parties’ relative intent, knowledge, access to information and opportunity to correct or prevent such action. The amount paid or payable by a party as a
result of the losses, claims, damages and liabilities (or actions, proceedings or settlements in respect thereof) referred to above shall be deemed to include, subject to the limitations set forth herein, any reasonable and documented out-of-pocket
legal or other fees, charges or expenses reasonably incurred by such party in connection with any investigation or proceeding; provided, that the total amount to be contributed by any Holder shall be limited to the net proceeds received by
such Holder in the offering. The parties hereto agree that it would not be just and equitable if contribution pursuant to this Section 7.4 were determined by pro rata allocation or by any other method of allocation which does not
take account of the equitable considerations referred to in the immediately preceding paragraph. No Person guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution from any Person who was not guilty of such fraudulent misrepresentation. 

  
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 7.5 Survival. The obligations of the Company and Holders under this Section 7 shall
survive the completion of any offering of Registrable Securities in a registration statement under this Agreement. 
 8. No Registration
Rights to Third Parties. 
 Without the prior consent of the Holders of seventy-five percent (75%) of the Registrable Securities
then outstanding, the Company covenants and agrees that it shall not grant, or cause or permit to be created, for the benefit of any Person or entity any registration rights of any kind (whether similar to the demand, “piggyback” or
Form S-3 or Form F-3 registration rights described in this Schedule 1, or otherwise) relating to any Securities of the Company, other than rights that are subordinate in right to the Holders or the registration rights already granted under
the 2009 Shareholders Agreement or the 2012 Shareholders Agreement. 
 9. Assignment. 

The registration rights under this Schedule 1 may be transferred or assigned to any transferee of the Registrable Securities. 

  
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