Document:

Unitholders Agreement

 Exhibit 10.15 
 EXECUTION COPY 
 YCC HOLDINGS LLC 
 UNITHOLDERS AGREEMENT 
 THIS
UNITHOLDERS AGREEMENT (this “Agreement”) is made as of February 6, 2007, by and among YCC Holdings LLC, a Delaware limited liability company (the “Company”), Madison Dearborn Capital Partners V-A, L.P., a
Delaware limited partnership (“MDCP-A”), Madison Dearborn Capital Partners V-C, L.P., a Delaware limited partnership (“MDCP-C”), Madison Dearborn Capital Partners V Executive-A, L.P., a Delaware limited partnership
(“MDCP Executive” and collectively with MDCP-A and MDCP-C, “MDCP”), and each of the other Persons listed on the Schedule of Unitholders attached hereto as well as any other Person who, at any time, acquires
Company Units in accordance with the terms of the Limited Liability Company Agreement and this Agreement (each, an “Other Unitholder” and collectively, the “Other Unitholders”). MDCP and the Other Unitholders are
collectively referred to herein as the “Unitholders” and individually as a “Unitholder.” Except as otherwise provided herein, capitalized terms used herein are defined in Section 5 hereof. 
 WHEREAS, MDCP and certain of the Other Unitholders have acquired Class A Common Units pursuant to Unit Purchase Agreements between each of them and
the Company; 
 WHEREAS, certain of the Other Unitholders have acquired Class B Common Units pursuant to the Company’s Employee
Incentive Equity Plan and the separate Executive Unit Purchase Agreements between each of them and the Company; 
 WHEREAS, certain of the
Other Unitholders have purchased and/or may purchase Company Units or other interests in the Company from time to time in the future; and 
 WHEREAS, the Company and the Unitholders desire to enter into this Agreement for the purposes, among others, of (i) establishing the composition of the Company’s board of managers (the “Board”), (ii) assuring
continuity in the management and ownership of the Company and (iii) limiting the manner and terms by which Company Units may be transferred. 
 NOW, THEREFORE, in consideration of the mutual covenants contained herein and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties to this Agreement hereby agree as follows:

 1. Board of Managers. 
 (a) From and after the date hereof, and until the provisions of this Section 1 cease to be effective, each holder of Company Units shall vote all of such holder’s Company Units that are voting Company
Units and any other voting securities of the Company over which such holder has voting control and shall take all other necessary or desirable actions within such holder’s control (whether in such holder’s capacity as a Unitholder, member,
Manager, member of any committee of the Board, officer of the Company or otherwise, and including, without limitation, attendance at meetings in person or by proxy for purposes of obtaining a quorum and execution of written consents in lieu of
meetings), and the Company shall take all necessary or desirable actions within its control (including, without limitation, calling special Board and member meetings) so that: 
 (i) the authorized number of Managers shall be initially established at five (5) Managers and shall thereafter be comprised of such
number of Managers as shall be determined from time to time by the Board; 

 (ii) the following individuals shall be elected to the Board: 
 (A) two (2) representatives designated by MDCP-A, who shall initially be Robin P. Selati and Richard Copans (the “MDCP-A
Managers”); 
 (B) one (1) representative designated by MDCP-C, who shall initially be George A. Peinado (the
“MDCP-C Manager” and collectively with the MDCP-A Managers, the “MDCP Managers”); 
 (C)
the Chief Executive Officer of the Company, who shall initially be Craig Rydin; and 
 (D) for so long as he remains an
executive officer of the Company, Harlan Kent. 
 (iii) unless otherwise determined by the Board, the composition of the board
of directors or managers of each of the Company’s Subsidiaries (a “Sub Board”) shall be the same as that of the Board; 
 (iv) at MDCP’s option, MDCP Managers shall constitute a majority of any committees of the Board or a Sub Board; 
 (v) the removal from the Board or a Sub Board of any MDCP-A Manager shall be at MDCP-A’s written request, but only upon such written request and under no other circumstances; 
 (vi) the removal from the Board or a Sub Board of any MDCP-C Manager shall be at MDCP-C’s written request, but only upon such written
request and under no other circumstances; and 
 (vii) in the event that any representative designated by MDCP-A or MDCP-C
under clauses (ii)(A) or (ii)(B) above, as applicable, ceases to serve as a member of the Board (or a Sub Board) during his or her term of office, the resulting vacancy on the Board or the Sub Board shall be filled by a representative
designated by MDCP-A or MDCP-C as provided in clauses (ii)(A) and (ii)(B) above, respectively. 
 (b) The
Company shall pay the reasonable out-of-pocket expenses incurred by each Manager for any expenses incurred in connection with attending the meetings of the Board, any Sub Board and any committee thereof. So long as any MDCP Manager serves on the
Board and for five years thereafter, the Company shall maintain directors and officers indemnity insurance coverage regarding all Managers reasonably satisfactory to MDCP and the Limited Liability Company Agreement shall provide for indemnification
and exculpation of Managers to the fullest extent permitted under applicable law. 
 (c) If any party fails to designate a
representative to fill a managership pursuant to the terms of this Section 1, the election of an individual to such managership shall be accomplished in accordance with the Limited Liability Company Agreement, subject to such
party’s right at any time 

  

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thereafter to designate a representative hereunder, in which case any such individual elected pursuant to the Limited Liability Company Agreement shall cease
to be a Manager. 
 (d) In order to secure the obligations of each Unitholder who now or hereafter holds any voting securities
in the Company to vote such Person’s Company Units in accordance with the provisions of this Section 1 and Section 4, each Unitholder hereby appoints MDCP as such Unitholder’s true and lawful proxy and
attorney-in-fact, with full power of substitution, to vote all of such Unitholder’s Company Units for: (i) a Sale of the Company and all such other matters as expressly provided for in Section 4, and (ii) the election
and/or removal of Managers and all such other matters as expressly provided for in this Section 1. MDCP may exercise the irrevocable proxy granted to it hereunder by any Unitholder at any time any such Unitholder fails to comply with the
provisions of this Agreement. The proxies and powers granted by each such Unitholder pursuant to this Section 1(e) are coupled with an interest and are given to secure the performance of such Unitholder’s obligations under the
provisions of this Section 1 and Section 4. Such proxies and powers shall be irrevocable until termination of this Section 1 and Section 4 and shall survive the death, incompetency, disability,
bankruptcy or dissolution of each Unitholder and the subsequent holder(s) of such Unitholder’s Company Units. No Unitholder shall grant any proxy or become party to any voting trust or other agreement which is inconsistent with, conflicts with
or violates any provision of this Agreement. 
 (e) The provisions of this Section 1 shall terminate automatically
and shall be of no further force and effect upon the earlier to occur of the consummation of a Sale of the Company (unless the Sale of the Company is structured as a sale of assets, in which case this Section 1 shall terminate upon the
liquidation of the Company) or the consummation of an IPO. 
 2. Representations and Warranties. Each Unitholder represents and
warrants that (a) such Unitholder is the record owner of the number of Company Units set forth opposite such Unitholder’s name on the Schedule of Unitholders attached hereto, as applicable, (b) this Agreement has been duly
authorized, executed and delivered by such Unitholder and constitutes the valid and binding obligation of such Unitholder, enforceable in accordance with its terms, and (c) such Unitholder has not granted and is not a party to any proxy, voting
trust or other agreement which is inconsistent with, conflicts with or violates any provision of this Agreement. 
 3. Restrictions on
Transfer of Company Units. 
 (a) Transfer of Company Units. No holder of Company Units (other than MDCP (subject
to Section 3(c) hereunder)) shall sell, transfer, assign, pledge or otherwise directly or indirectly dispose of (whether with or without consideration and whether voluntarily or involuntarily or by operation of law) (a
“Transfer”) any interest in such holder’s Company Units, except (i) pursuant to the provisions of this Section 3, (ii) pursuant to a Sale of the Company or a Section 351 Transaction,
(iii) Transfers to Permitted Transferees or (iv) in connection with the Company’s or MDCP’s exercise of the Repurchase Rights. In no event shall any Transfer of Company Units be made for any consideration other than cash payable
upon consummation of such Transfer or in installments over time. Transfers described in clauses (ii) through (iv) above are referred to herein, collectively, as “Exempt Transfers.” 
 (b) Right of First Refusal for Class A Common Units. 
 (i) At least sixty (60) days prior to making any Transfer (other than an Exempt Transfer) of any Class A Common Units, any
holder (other than MDCP) of Class A Common Units desiring to make such Transfer (the “Transferring Unitholder”) shall deliver a written notice (the “Offer Notice”) to the Company and MDCP. The Offer Notice
shall disclose in reasonable detail the identity of the prospective transferee(s), the number of Class A Common 

  

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Units to be transferred and the terms and conditions of the proposed Transfer, and the Offer Notice shall constitute a binding offer to sell the Class A
Common Units on such terms and conditions. 
 (ii) The Company (or its designee(s)) may first elect to purchase all or any
portion of the Class A Common Units to be transferred at the same price and upon the same terms and conditions as those set forth in the Offer Notice by delivering a written notice of such election (the “Company Election
Notice”) to the Transferring Unitholder and MDCP within thirty (30) days after the Offer Notice has been given to the Company and MDCP (the “Company Election Period”). The Company Election Notice shall set forth the
number of Class A Common Units which the Company has elected to purchase and the number of Class A Common Units, if any, which are available for purchase by MDCP (the “Available Units”). 
 (iii) If for any reason the Company does not elect to purchase all or any portion of such Class A Common Units within thirty
(30) days after the Company’s receipt of the Offer Notice, MDCP shall then be entitled to purchase all or any remaining portion, as applicable, of the Available Units at the same price and upon the same terms and conditions as those set
forth in the Offer Notice by delivering written notice of such election (the “MDCP Election Notice”) to the Transferring Unitholder and the Company within thirty (30) days after such holder’s receipt of the Company
Election Notice or the expiration of the Company Election Period if no Company Election Notice is delivered (such period, the “MDCP Election Period”). The MDCP Election Notice shall set forth the number of Class A Common Units
which MDCP desires to purchase. 
 (iv) To the extent that the Company (or its designee(s)) and MDCP have not individually or
collectively elected to purchase all of the Class A Common Units specified in the Offer Notice, the Transferring Unitholder may Transfer all of the remaining Class A Common Units specified in the Offer Notice at a price and on terms no
more favorable to the transferee(s) than specified in the Offer Notice during the 30-day period immediately following the expiration of the MDCP Election Period; provided that no such Transfer shall be consummated if the transferee(s) (A) is,
or is an Affiliate of, a competitor, supplier or wholesale customer of the Company or its Subsidiaries, (B) has commenced or has threatened to commence any action, suit, litigation, arbitration or proceeding against the Company, its Affiliates
or any of its members, (C) has been convicted of or plead guilty to a securities law violation or a felony or (D) is not reasonably acceptable to MDCP. Any Class A Common Units not transferred within such 30-day period shall be
subject to the provisions of this Section 3(b) in connection with any subsequent Transfer. If the Company or MDCP has elected to purchase Class A Common Units hereunder, the Transfer of such Class A Common Units shall be
consummated as soon as practical after the delivery of the election notice(s) to the Transferring Unitholder, but in any event within 90 days after delivery of the Offer Notice. 
 (c) Participation Rights. At least fifteen (15) days prior to any Transfer (other than an Exempt Transfer or a Transfer by
MDCP to employees of the Company or any of its Affiliates) of Class A Common Units by MDCP which represents more than the Exempt Amount (when taking into account the aggregate Transfers (other than (x) an Exempt Transfer, (y) a
Transfer by MDCP to employees of the Company or any of its Affiliates and (z) any Transfer by MDCP made within 6 months of the date of this Agreement at a price per Class A Common Unit not more than 105% of the Original Purchase Price)
made by MDCP after the date of this Agreement), MDCP shall deliver a written notice (the “Tag-Along Sale Notice”) to the Company and each other holder of Class A Common Units, which notice shall specify in reasonable detail
(i) the number of Class A Common Units to be sold, (ii) the purchase price of the Class A Common Units being sold, (iii) the material terms and conditions of such 

  

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proposed Transfer and (iv) the identity of the proposed transferee(s). Each holder of Class A Common Units may elect to become a
“Participating Unitholder” with respect to such proposed Transfer by delivering to MDCP and the Company within ten (10) days after delivery of the Tag-Along Sale Notice a written notice, stating that such Unitholder has elected
to be a Participating Unitholder in respect of such Transfer. The amount of Class A Common Units which may be sold by MDCP and each Participating Unitholder in any such Transfer shall be determined by multiplying (i) the quotient
determined by dividing the percentage of Class A Common Units owned by such Person by the aggregate percentage of Class A Common Units owned by MDCP and the Participating Unitholders and (ii) the number of Class A Common Units to
be sold in the contemplated Transfer. 
 For example, if the Tag-Along Sale Notice contemplated a sale of 100 Class A Common Units by
MDCP, and if MDCP at such time owns 60% of all Class A Common Units and if one other Unitholder elects to participate and owns 20% of all Class A Common Units, MDCP would be entitled to sell 75 Class A Common Units (60% ÷ 80% x
100 Class A Common Units) and the Participating Unitholder would be entitled to sell 25 Class A Common Units (20% ÷ 80% x 100 Class A Common Units). 
 Any of the Participating Unitholders may elect to sell in any Transfer contemplated under this Section 3(c) a lesser number of Class A Common Units than such Participating Unitholder is entitled to
sell hereunder, in which case MDCP shall have the right to sell an additional number of Class A Common Units in such Transfer equal to the number that such Participating Unitholder has elected not to sell. MDCP will use reasonable efforts to
obtain the agreement of the prospective transferee(s) to the participation of the Participating Unitholders in any contemplated Transfer and shall not consummate any such Transfer unless (i) each Participating Unitholder is permitted to sell in
such Transfer Class A Common Units which such Participating Unitholder is entitled to sell hereunder in the amount and on the terms set forth in this Section 3(c) or (ii) MDCP agrees to purchase, contemporaneously with the
closing of the contemplated Transfer, the number of Class A Common Units from the Participating Unitholders which such Unitholders would have been entitled to sell hereunder and which the prospective transferee(s) have not agreed to purchase
from such Participating Unitholder(s) on the terms set forth in this Section 3(c). Each Unitholder transferring Class A Common Units pursuant to this Section 3(c) shall pay its allocable share (based on such
Unitholder’s percentage of the total proceeds to be received in such Transfer) of the expenses incurred by the Unitholders in connection with such transfer and shall be obligated to join on a pro rata basis (based on such Unitholder’s
percentage of the total proceeds to be received in such Transfer) in any indemnification or other obligations that MDCP agrees to provide in connection with such transfer (other than any such obligations that relate specifically to a particular
Unitholder such as indemnification with respect to representations and warranties given by a Unitholder regarding such Unitholder’s title to and ownership of Class A Common Units); provided that no holder shall be obligated in connection
with such Transfer to agree to indemnify or hold harmless the transferees with respect to an amount in excess of the net cash proceeds paid to such holder in connection with such Transfer. 
 (d) Permitted Transferees. The restrictions set forth in this Section 3 shall not apply with respect to any Transfer of
Company Units (other than unvested Class B Common Units, which are not Transferable unless expressly provided otherwise in any agreement between the Company and a holder of Class B Common Units) (i) by any Unitholder pursuant to applicable laws
of descent and distribution or among such Unitholder’s Family Group (provided that Company Units may not be Transferred to a Unitholder’s spouse in connection with a divorce proceeding, unless otherwise ordered by a court of competent
jurisdiction), and (ii) in the case of MDCP, to any Affiliate (collectively the transferees contemplated by clauses (i) and (ii) are referred to herein as “Permitted Transferees”); provided that the restrictions
contained in this Section 3 shall continue to be applicable to the Company 

  

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Units after any such Transfer and that the transferees of Company Units shall have agreed in writing to be bound by the provisions of this Agreement
affecting the Company Units so transferred; and provided further that, except as otherwise provided for in any agreement between MDCP and any of its Permitted Transferees, such Permitted Transferee of MDCP shall succeed to all rights attributable to
MDCP hereunder. Notwithstanding the foregoing, no party hereto shall avoid the provisions of this Agreement by making one or more transfers to one or more Permitted Transferees and then disposing of all or any portion of such party’s interest
in any such Permitted Transferee. 
 (e) Termination of Restrictions. The restrictions on the Transfer of Company Units
set forth in this Section 3 shall continue with respect to each Company Unit until the earliest to occur of (i) the consummation of an IPO, (ii) the date on which such Company Units have been transferred in a Public Sale and
(iii) the consummation of a Sale of the Company. 
 4. Sale of Company. 
 (a) Third Party Transaction. Subject to the terms of this Section 4, if MDCP approves a Sale of the Company (and, in
the case of any sale or other fundamental change which requires the approval of the managers of a Delaware manager-managed limited liability company pursuant to applicable Delaware law, the Board shall have approved such Sale of the Company), and
MDCP notifies the holders of Company Units that it is invoking the provisions of this Section 4, the holders of Company Units shall vote for (to the extent permitted to vote for) and shall be deemed to have consented to and agree to
raise no objections against (and to confirm such consent in writing) the Sale of the Company or the process by which such transaction was arranged. If the Sale of the Company is structured as a (i) merger or consolidation, each holder of
Company Units shall waive any dissenters’ rights, appraisal rights or similar rights in connection with such merger or consolidation or (ii) sale of Company Units or other equity securities or interests, each holder of Company Units shall
agree to sell and surrender all of such holder’s Company Units and rights to acquire Company Units on the terms and conditions approved by MDCP and the Board (to the extent required by applicable Delaware law). The holders of Company Units
shall take all necessary or desirable actions in connection with the consummation of the Sale of the Company, including executing a sale contract pursuant to which each holder of Company Units will: (i) severally (but not jointly) make the same
representations, warranties and indemnities regarding the Company and its assets, liabilities and business (collectively, the “Company Reps”) and (ii) solely on behalf of such holder, make such representations, warranties and
indemnities concerning such holder and the Company Units (if any) to be sold by such holder as may be set forth in any agreement approved by MDCP and the Board (to the extent required by applicable Delaware law); provided that:
(A) the Pro Rata Share of a holder of Company Units for any amounts payable in connection with any claim under the Company Reps by the purchaser(s) in such Sale of the Company transaction (any such amount payable, a “Company
Loss”) shall be determined in accordance with Section 4(c) below, and (B) if any holder of Company Units pays for more than such holder’s Pro Rata Share of a Company Loss (such amount, the “Loss
Overpayment”), then each other holder of Company Units will simultaneously contribute to such holder an amount equal to such other holder’s allocable share (based upon such holder’s Pro Rata Share of the Company Loss) of such Loss
Overpayment. Notwithstanding anything to the contrary contained herein, no holder of Company Units shall be liable for any Company Loss in an amount (either individually or in the aggregate) greater than the total consideration received by such
holder in connection with such Sale of the Company. 
 (b) Right to Participate. In the event that a Sale of the
Company involves a sale of less than all of the Company Units, each holder of Class B Common Units shall be entitled to sell his, her or its Class B Common Units in such Sale of the Company, subject to complying with the terms and conditions set
forth in this Section 4. The number of Class B Common Units which may be sold by each holder of Class B Common Units participating in such Sale of the Company shall be equal to the product 

  

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of (i) the aggregate number of Class B Common Units owned by such holder multiplied by (ii) a fraction, the numerator of which is
equal to aggregate number of Company Units being sold by MDCP in such sale and the denominator of which is equal to the aggregate number of Company Units owned by MDCP at the time of such sale. Each holder of Class B Common Units may elect to sell
in any Sale of the Company a lesser number of Class B Common Units than such holder is entitled to sell hereunder. MDCP shall provide each holder of Class B Common Units with written notice of the Sale Proceeds Amount allocable to each Class A
Common Unit and Class B Common Unit promptly after such amounts have been determined. Upon receiving such notice, each holder of Class B Common Units shall have the option to revoke his, her or its election to sell Class B Common Units in the Sale
of the Company (in which case, the Sale Proceeds Amount shall be recalculated based on the revised number of Company Units being sold in the Sale of the Company). 
 (c) Conditions to Obligation. The obligations of the holders of Company Units to participate in a Sale of the Company are subject
to the satisfaction of the following conditions: (i) upon consummation of the Sale of the Company, all holders of Company Units shall receive the proceeds from such sale in accordance with the terms of Section 4(d) below, and if the
holders of any class of Company Units are given an option as to the form of consideration to be received, all holders of each class of Company Units shall be given the same option subject to Section 4(d) below; provided that the
condition that each holder is provided with the same option to receive the same form of consideration as set forth above shall be deemed satisfied even if certain holders elect to receive, to the exclusion of others, securities of the acquiring
Person or any of its Affiliates, so long as each holder of the same class of Company Units receives the same amount of value, whether in cash or such securities, as of the closing of such Sale of the Company with respect to such holder’s
Company Units of such class; and (ii) all holders of then currently exercisable rights to acquire Company Units (including Company Units that become (or would become) vested and exercisable in connection with a Sale of the Company) shall be
given an opportunity to exercise such rights prior to the consummation of the Sale of the Company and participate in such sale as holders of Company Units. For the avoidance of doubt, the parties hereto acknowledge and agree that no Management
Purchaser may be required to enter into non-competition or similar restrictive covenants in connection with a Sale of the Company that are more burdensome than the non-competition or similar restrictive covenants that such Management Purchaser is a
party to in connection with his or her employment or engagement by the Company or any of its Subsidiaries. 
 (d)
Distribution of Proceeds; Allocable Share of Company Loss. In the event a Sale of the Company occurs (whether under this Section 4 or otherwise), each holder of Company Units shall receive in exchange for the Company Units held by
such holder an amount equal to such amount that such holder would have received in respect of such holder’s Company Units if the aggregate consideration (after satisfaction or assumption of all debts and liabilities) from such Sale of the
Company had been distributed by the Company in a complete liquidation of the Company in accordance with (including, without limitation, in the order of priority as set forth in) the terms of the Limited Liability Company Agreement (and, if less than
all of the Company Units of the Company are included in such transaction, then the allocation of such aggregate net consideration shall be determined as if the Company Units included in such transaction were all of the Company Units of the Company
then outstanding, and, for purposes of this Section 4(d), the terms of the Limited Liability Company Agreement shall be interpreted consistent with this assumption) (such amount is referred to herein as the “Sale Proceeds
Amount”). The allocable share of each holder of Company Units of any Company Loss shall be an amount equal to the amount by which such holder’s Sale Proceeds Amount would have been reduced had the aggregate consideration from such Sale
of the Company been distributed by the Company in accordance with the sentence immediately foregoing after deducting from such aggregate consideration the aggregate amount of such Company Loss. Each Unitholder will bear such Unitholder’s Pro
Rata Share of the expenses incurred in connection with such Sale of the Company to the extent such expenses are incurred for the benefit of all Unitholders and are not otherwise paid by the Company or the acquiring party. For 

  

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purposes of this Section 4(d), expenses incurred in exercising reasonable efforts to take all necessary actions in connection with the
consummation of the Sale of the Company shall be deemed to be for the benefit of all Unitholders. Expenses incurred by any Unitholder on such Unitholder’s own behalf shall not be considered expenses of the transaction and shall be the
responsibility of such Unitholder. Each holder of Company Units shall take all necessary or desirable actions in connection with the distribution of the aggregate consideration from such Sale of the Company as requested by the Board. 
 (e) Termination. The provisions of this Section 4 shall terminate upon the consummation of an IPO. 
 5. Definitions. 
 “Affiliate” has the meaning assigned to that term in the Limited Liability Company Agreement. 
 “Agreement” has the meaning set forth in the preamble. 
 “Available Units” has the
meaning set forth in Section 3(c). 
 “Board” has the meaning set forth in the recitals to this
Agreement. 
 “Class A Common Units” has the meaning assigned to that term in the Limited Liability Company
Agreement. 
 “Class B Common Units” has the meaning assigned to that term in the Limited Liability Company
Agreement. 
 “Common Units” has the meaning assigned to that term in the Limited Liability Company
Agreement. 
 “Company” has the meaning set forth in the preamble. 
 “Company Election Notice” has the meaning set forth in Section 3(b)(ii). 
 “Company Loss” has the meaning set forth in Section 4(a). 
 “Company Reps” has the meaning set forth in Section 4(a). 
 “Company Units” means (i) any Common Units purchased or otherwise acquired or held by any Unitholder, (ii) any
unvested Class B Common Units, (iii) any Common Units issued or issuable directly or indirectly upon the exercise or exchange of any securities purchased or otherwise acquired by any Unitholder, which are convertible into or exercisable or
exchangeable for the Company Units described in clause (i) (including any options to purchase Company Units granted by the Company) and (iv) any Common Units issued or issuable directly or indirectly with respect to the securities referred
to in clauses (i), (ii) or (iii) above by way of a unit distribution or unit split or in connection with a combination of units, recapitalization, merger, consolidation or other reorganization (including any equity securities issued in
connection with the conversion of the Company from a limited liability company to a corporation as contemplated in Section 14.1 of the Limited Liability Company Agreement or otherwise). As to any particular securities constituting Company Units
hereunder, such securities shall cease to be Company Units when they have been sold in a Public Sale. 
  

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 “Exempt Amount” means an amount equal to 15% of the number of
Class A Common Units held by MDCP as of the date of this Agreement. 
 “Exempt Transfers” has the
meaning set fort in Section 3(a). 
 “Family Group” means an individual’s spouse and
descendants (whether natural or adopted) and any trust solely for the benefit of such individual and/or the individual’s spouse and/or descendants. 
 “IPO” has the meaning assigned to that term in the Limited Liability Company Agreement. 
 “Limited Liability Company Agreement” means the Company’s Limited Liability Company Agreement, dated as of the date hereof, as the same may be amended, supplemented or otherwise modified from
time to time in accordance with its terms. 
 “Management Holder” means a holder of Company Units which were
initially issued to a Management Purchaser, it being acknowledged and agreed that, if any Company Units originally issued to a Management Purchaser are Transferred by such Management Purchaser to a Permitted Transferee, such Permitted Transferee
shall be deemed to be a Management Holder with respect to such Company Units. 
 “Management Purchasers” has
the meaning assigned to that term in the Limited Liability Company Agreement. 
 “Manager” has the meaning
assigned to that term in the Limited Liability Company Agreement. 
 “MDCP” has the meaning set forth in the
preamble. 
 “MDCP Election Notice” has the meaning set forth in Section 3(b)(iii). 

“MDCP Election Period” has the meaning set forth in Section 3(b)(iii). 
 “Member” has the meaning assigned to that term in the Limited Liability Company Agreement. 
 “Offer Notice” has the meaning set forth in Section 3(b)(i). 
 “Original Purchase Price” means $101.22 per Class A Common Unit. 
 “Other Unitholders” has the meaning set forth in the preamble. 
 “Participating Unitholder” has the meaning set forth in Section 3(c). 
 “Permitted Transferees” has the meaning set forth in Section 3(d). 
 “Person” means an individual, a partnership, a corporation, a limited liability company, an association, a joint stock
company, a trust, a joint venture, an unincorporated organization and a governmental entity or any department, agency or political subdivision thereof. 
  

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 “Pro Rata Share” as applied to a holder of Company Units on any date
shall mean a fraction (expressed as a percentage), the numerator of which is the aggregate number of Class A Common Units and Class B Common Units owned by such holder on such date and the denominator of which is the total number of Company
Units owned by all holders on such date. 
 “Public Sale” means any sale of Company Units (i) by the
Company, its corporate successor (as contemplated by Section 14.1 of the Limited Liability Company Agreement) or Yankee Holding of its equity securities pursuant to a registration statement filed under the Securities Act or (ii) to the
public pursuant to Rule 144 (other than Rule 144(k) prior to an IPO) under the Securities Act (or any similar rule then in effect) effected through a broker, dealer or market maker. 
 “Repurchase Rights” means the right of the Company and MDCP to repurchase Company Units from any director, officer,
employee or consultant of the Company and/or its Subsidiaries upon the termination of employment or of a consulting arrangement or other event pursuant to an agreement approved by the Board. 
 “Sale of the Company” has the meaning assigned to that term in the Limited Liability Company Agreement. 
 “Section 351 Transaction” has the meaning assigned to that term in the Limited Liability Company Agreement. 

“Securities Act” means the Securities Act of 1933, as amended from time to time. 
 “Sub Board” has the meaning set forth in Section 1(a). 
 “Subsidiary” means, with respect to any Person, any corporation, limited liability company, partnership, association or
other business entity of which (i) if a corporation, a majority of the total voting power of shares of stock entitled (without regard to the occurrence of any contingency) to vote in the election of directors, managers or trustees thereof is at
the time owned or controlled, directly or indirectly, by that Person or one or more of the other Subsidiaries of that Person or a combination thereof, or (ii) if a limited liability company, partnership, association or other business entity, a
majority of the limited liability company, partnership or other similar ownership interest thereof is at the time owned or controlled, directly or indirectly, by any Person or one or more Subsidiaries of that Person or a combination thereof. For
purposes hereof, a Person or Persons shall be deemed to have a majority ownership interest in a limited liability company, partnership, association or other business entity if such Person or Persons shall be allocated a majority of limited liability
company, partnership, association or other business entity gains or losses or shall be or control the managing director or general partner of such limited liability company, partnership, association or other business entity. 
 “Tag-Along Sale Notice” has the meaning set forth in Section 3(c). 
 “Transfer” has the meaning set forth in Section 3(a). 
 “Transfer Amount” has the meaning set forth in Section 3(a). 
 “Transferring Unitholder” has the meaning set forth in Section 3(b)(i). 
 “Unitholders” has the meaning set forth in the preamble. 
  

 10 

 “Yankee Candle” means the Company’s indirect, wholly-owned
subsidiary, The Yankee Candle Company, Inc., a Massachusetts corporation. 
 “Yankee Holding” means the
Company’s direct, wholly-owned subsidiary, Yankee Holding Corp., a Delaware corporation. 
 6. Outside Activities.
Notwithstanding anything to the contrary herein or in the Limited Liability Company Agreement and except as may be provided otherwise in any separate agreement with the Company or its Subsidiaries, (i) each MDCP Manager, in his or her capacity
as such, may at any time and from time to time (directly or indirectly) engage in and own interests in other business ventures of any and every type and description, independently or with others with no obligation to offer to the Company or any
other Unitholder, Member, Manager or officer the right to participate therein, and (ii) neither the Company nor any Unitholder, Member, Manager or officer of the Company shall have any rights by virtue of this Agreement, the Limited Liability
Company Agreement or the limited liability company relationship created thereby in any such business interests or activities of any such Person. 
 7. Legend. If the Company Units are certificated, each certificate evidencing Company Units and each certificate issued in exchange for or upon the Transfer of any Company Units (if such Company Units remain Company Units after such
Transfer) shall be stamped or otherwise imprinted with the legend set forth in Section 12.8 of the Limited Liability Company Agreement. Upon the request of the holder thereof, the portion of such legend referencing this Agreement shall be
removed from the certificates evidencing any Company Units which cease to be Company Units in accordance with the definition thereof. 
 8.
Issuance and Transfer of Company Units. Prior to Transferring any Company Units (other than pursuant to a Public Sale, a Sale of the Company or a Section 351 Transaction) to any Person, the transferring holder of Company Units shall
cause the prospective transferee to be bound by this Agreement and to execute and deliver to the Company and the other Unitholders a counterpart of or joinder to this Agreement. A Transfer shall also eliminate a Unitholder’s right, if any, to
participate in the sale, issuance or Transfer of any Company Units pursuant to Section 3 with respect to any such Company Units which such Unitholder has Transferred. 
 9. Transfers in Violation of Agreement. Any Transfer or attempted Transfer of any Company Units in violation of any provision of this Agreement or
the Limited Liability Company Agreement shall be void, and the Company shall not record such Transfer on its books or treat any purported transferee of such Company Units as the owner of such Company Units for any purpose. 
 10. Amendment and Waiver. Except as otherwise provided herein, no modification, amendment or waiver of any provision of this Agreement shall be
effective against the Company or the Unitholders unless such modification, amendment or waiver is approved in writing by the Company, MDCP (so long as MDCP and its Permitted Transferees hold any Company Units) and the holders of a majority of the
Class A Common Units (determined on a fully diluted basis); provided that: (a) any modification or amendment to this Agreement which adversely affects the rights or obligations of a Member in respect of any Company Units in a manner
which is disproportionately adverse to such Member relative to such rights or obligations of other Unitholders in respect of the Company Units of the same class or type shall be effective only with such Member’s consent; (b) an amendment
or modification that would affect any class of Company Units in a manner materially adverse to any other class of Company Units or materially adverse solely to such class of Company Units, shall be effective against the holders of that class of
Company Units so materially adversely affected only with the prior written consent of the holders of at least a majority of such class of Company Units and (c) any amendment or modification reducing the required interest for any consent or vote
in this Agreement shall be effective 

  

 11 

 
only with the consent or vote of the Member(s) having the interest theretofore required. The failure of any party to enforce any of the provisions of this
Agreement shall in no way be construed as a waiver of such provisions and shall not affect the right of such party thereafter to enforce each and every provision of this Agreement in accordance with its terms. The execution of a counterpart of or
joinder to this Agreement solely for the purpose of adding of any party hereto as an Other Unitholder shall not constitute a modification, amendment, or waiver of this Agreement. 
 11. Severability. Whenever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under
applicable law, but if any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect under any applicable law or rule in any jurisdiction, such invalidity, illegality or unenforceability shall not affect the
validity, legality or enforceability of any other provision of this Agreement in such jurisdiction or affect the validity, legality or enforceability of any provision in any other jurisdiction, but this Agreement shall be reformed, construed and
enforced in such jurisdiction as if such invalid, illegal or unenforceable provision had never been contained herein. 
 12. Entire
Agreement. Except as otherwise expressly set forth herein, this Agreement and the other agreements entered into by the parties hereto as of the date hereof, including the Limited Liability Company Agreement and any other agreement pursuant to
which particular Company Units (or rights to acquire Company Units) were issued, embody the complete agreement and understanding among the parties hereto with respect to the subject matter hereof and supersede and preempt any prior understandings,
agreements or representations by or among the parties, written or oral, which may have related to the subject matter hereof in any way. The Limited Liability Company Agreement is hereby incorporated herein in its entirety and made a part hereof as
if fully set forth herein. 
 13. Successors and Assigns. Except as otherwise provided herein, this Agreement shall bind and inure to
the benefit of and be enforceable by the Company and its successors and assigns and the Unitholders and any subsequent holders of Company Units and the respective successors and assigns of each of them, so long as they hold Company Units, as
applicable. 
 14. Counterparts. This Agreement may be executed in multiple counterparts, each of which shall be an original and all
of which taken together shall constitute one and the same agreement. 
 15. Remedies. The Company and the Unitholders shall be
entitled to enforce their rights under this Agreement specifically, to recover damages by reason of any breach of any provision of this Agreement and to exercise all other rights existing in their favor. The parties hereto agree and acknowledge that
money damages would not be an adequate remedy for any breach of the provisions of this Agreement and that the Company or any Unitholder may in its sole discretion apply to any court of law or equity of competent jurisdiction for specific performance
and/or injunctive relief (without posting a bond or other security) in order to enforce or prevent any violation of the provisions of this Agreement. 
 16. Notices. Any notice provided for in this Agreement shall be in writing and shall be either personally delivered, given by facsimile to the facsimile number set forth below, or mailed first class mail
(postage prepaid and return receipt requested) or sent by reputable overnight courier service (charges prepaid) to the Company at the address set forth below and to any other recipient at the facsimile number or address indicated on the schedules
hereto and to any subsequent holder of Company Units subject to this Agreement at such facsimile number or address as indicated by the Company’s records, or at such address or to the attention of such other person as the recipient party has
specified by prior written notice to the sending party. Notices shall be deemed to have been given hereunder when delivered personally, when confirmation of facsimile has been received by the sender, three days after deposit in the U.S. mail and one
day after deposit with a reputable overnight courier service. The Company’s address is: 
 YCC Holdings LLC 
 c/o The Yankee Candle Company, Inc. 
 16
Yankee Candle Way 
 South Deerfield, MA 01373 
 Facsimile: (413) 665-9147 
 Attention: General Counsel 
  

 12 

 with copies (which shall not constitute notice) to: 
 Madison Dearborn Partners, LLC 
 70 West
Madison Street 
 38th Floor 
 Chicago, IL 60602 
 Facsimile: (312) 895-1001 
 Attention:
Robin P. Selati 
         George Peinado 
 Kirkland & Ellis LLP 
 200 East
Randolph Drive 
 Chicago, IL 60601 
 Facsimile: (312) 861-2200 
 Attention: Edward T. Swan, P.C. 
         Michael D. Paley 
 17. Additional Agreements. Except with respect to those provisions of this Agreement that terminate upon the consummation of an IPO, in connection
with the conversion of the Company from a limited liability company to a corporation as contemplated in Section 14.1 of the Limited Liability Company Agreement or otherwise, the Unitholders hereby covenant and agree to enter into a stockholders
agreement containing obligations substantially similar to those provided herein. 
 18. Governing Law. All issues and questions
concerning the construction, validity, interpretation and enforceability of this Agreement and the exhibits and schedules hereto also shall be governed by, and construed in accordance with, the laws of the State of Delaware, without giving effect to
any choice of law or conflict of law rules or provisions (whether of the State of Delaware or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of Delaware. 
 19. Waiver of Jury Trial. As a specifically bargained for inducement for each of the parties hereto to enter into this Agreement (after having the
opportunity to consult with counsel), each party hereto expressly waives the right to trial by jury in any lawsuit or proceeding relating to or arising in any way from this Agreement or the matters contemplated hereby. 
 20. No Strict Construction. The parties hereto have participated jointly in the negotiation and drafting of this Agreement. In the event an
ambiguity or question of intent or interpretation arises, this Agreement shall be construed as if drafted jointly by the parties hereto, and no presumption or burden of proof shall arise favoring or disfavoring any party by virtue of the authorship
of any of the provisions of this Agreement. 
  

 13 

 21. Descriptive Headings. The descriptive headings of this Agreement are inserted for convenience
only and do not constitute a part of this Agreement. 
 *    *    *    *

  

 14 

 IN WITNESS WHEREOF, the parties hereto have executed this Unitholders Agreement on the day and year first
above written. 
  

			
	YCC HOLDINGS LLC
		
	By:	 	/s/ Harlan M. Kent
	Name:	 	Harlan M. Kent
	Its:	 	

 Signature page to Unitholders Agreement 

			
	MADISON DEARBORN CAPITAL PARTNERS V-A, L.P.
		
	By:	 	Madison Dearborn Partners V-A&C, L.P.
	Its:	 	General Partner
		
	By:	 	Madison Dearborn Partners, LLC
	Its:	 	General Partner
		
	By:	 	/s/ Robin P. Selati
	Name:	 	Robin P. Selati
	Its:	 	Managing Director
	
	MADISON DEARBORN CAPITAL PARTNERS V-C, L.P.
		
	By:	 	Madison Dearborn Partners V-A&C, L.P.
	Its:	 	General Partner
		
	By:	 	Madison Dearborn Partners, LLC
	Its:	 	General Partner
		
	By:	 	/s/ Robin P. Selati
	Name:	 	Robin P. Selati
	Its:	 	Managing Director
	
	MADISON DEARBORN CAPITAL PARTNERS V EXECUTIVE-A, L.P.
		
	By:	 	Madison Dearborn Partners V-A&C, L.P.
	Its:	 	General Partner
		
	By:	 	Madison Dearborn Partners, LLC
	Its:	 	General Partner
		
	By:	 	/s/ Robin P. Selati
	Name:	 	Robin P. Selati
	Its:	 	Managing Director

 Signature page to Unitholders Agreement 

			
	
	/s/ Bruce Besanko
	Bruce Besanko
	
	/s/ Steve Farley
	Steve Farley
	
	/s/ Paul Hill
	Paul Hill
	
	 PAUL JAMES HILL TRUST
 U/D/T DECEMBER 15,
2005

		
	By:	 	/s/ Paul James Hill
	Name:	 	Paul James Hill
	Its:	 	Trustee
		
	By:	 	/s/ Mary Kay Harty-Hill
	Name:	 	Mary Kay Harty-Hill
	Its:	 	Trustee
	
	 MARY KAY HARTY-HILL TRUST
 U/D/T DECEMBER 15,
2005

		
	By:	 	/s/ Paul James Hill
	Name:	 	Paul James Hill
	Its:	 	Trustee
		
	By:	 	/s/ Mary Kay Harty-Hill
	Name:	 	Mary Kay Harty-Hill
	Its:	 	Trustee
	
	/s/ Harlan Kent
	Harlan Kent
	
	/s/ Martha LaCroix
	Martha LaCroix
	
	/s/ James Perley
	James Perley
	
	/s/ Richard Ruffolo
	Richard Ruffolo
	
	/s/ Craig Rydin
	Craig Rydin
	
	/s/ Mike Thorne
	Mike Thorne

 Signature page to Unitholders Agreement 

			
	
	/s/ Christopher Delello
	Christopher Delello
	
	/s/ Douglas Higginbotham
	Douglas Higginbotham
	
	/s/ Deborah Lynch
	Deborah Lynch
	
	/s/ Edward Medina
	Edward Medina
	
	/s/ Danilo Purugganan
	Danilo Purugganan
	
	/s/ Arthur Rubeck
	Arthur Rubeck
	
	/s/ Dennis Shockro
	Dennis Shockro
	
	/s/ John Staib
	John Staib
	
	/s/ Robert Stetzel
	Robert Stetzel
	
	/s/ Anthony Villani
	Anthony Villani
	
	/s/ Howard Barron
	Howard Barron
	
	/s/ Allison Bleyler McDonald
	Allison McDonald
	
	/s/ Diane Bonvissuto
	Diane Bonvissuto
	
	/s/ John Cagle
	John Cagle
	
	/s/ Marc Campbell
	Marc Campbell

 Signature page to Unitholders Agreement 

			
	
	/s/ Denis Cloutier
	Denis Cloutier
	
	/s/ Michele Coddington
	Michele Coddington
	
	/s/ Dorrin Exford
	Dorrin Exford
	
	/s/ Alan Ford
	Alan Ford
	
	/s/ Karen Fortin
	Karen Fortin
	
	/s/ Christopher Fortson
	Christopher Fortson
	
	/s/ Denise Gagne
	Denise Gagne
	
	/s/ Bruce Graber
	Bruce Graber
	
	/s/ Clive Harper
	Clive Harper
	
	/s/ G. Patrick Howard
	G. Patrick Howard
	
	/s/ Jeff Jutsum
	Jeff Jutsum
	
	/s/ Mark Kennedy
	Mark Kennedy
	
	/s/ Mark Kolasinski
	Mark Kolasinski
	
	/s/ Mike McAuliffe
	Mike McAuliffe
	
	/s/ Ben Menezes
	Ben Menezes

 Signature page to Unitholders Agreement 

			
	
	/s/ Sarah Mullins
	Sarah Mullins
	
	/s/ Robert Murray
	Robert Murray
	
	/s/ James Ovitt
	James Ovitt
	
	/s/ Leslie Picard
	Leslie Picard
	
	/s/ Susanne Pruyne
	Susanne Pruyne
	
	/s/ Doug Reffue
	Doug Reffue
	
	/s/ Steven Richardson
	Steven Richardson
	
	/s/ Debra Scharrer
	Debra Scharrer
	
	/s/ Doreen Smith
	Doreen Smith
	
	/s/ Robert Speake
	Robert Speake
	
	/s/ Dana Springfield
	Dana Springfield
	
	/s/ Diane (Dee) Sullivan
	Diane (Dee) Sullivan
	
	/s/ Alex Theoharides
	Alex Theoharides
	
	/s/ Cheriyan Thomas
	Cheriyan Thomas
	
	/s/ Alex Winiecki
	Alex Winiecki

 Signature page to Unitholders Agreement 

			
	
	/s/ Alvin Witham
	Alvin Witham
	
	/s/ Michele Young
	Michele Young

 Signature page to Unitholders Agreement 

 SCHEDULE OF UNITHOLDERS 
 On file with the CompanyManagement Services Agreement

 Exhibit 10.16 
 YCC HOLDINGS LLC 
 MANAGEMENT SERVICES AGREEMENT 
 This MANAGEMENT SERVICES AGREEMENT (“Agreement”), effective as of February 6, 2007, by and between the Yankee Candle Company, Inc.,
a Massachusetts corporation (the “Company”), and Madison Dearborn Partners V-B, L.P., a Delaware limited partnership (the “Advisor”). 
 WHEREAS, on the terms and subject to the conditions contained in this Agreement, the Company desires to obtain certain management and consulting services from the Advisor and the Advisor desires to perform such
services for the Company. 
 NOW, THEREFORE, in consideration of the premises and the respective mutual agreements, covenants,
representations and warranties contained in this Agreement, the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows: 
 1. Appointment of Advisor. The Company appoints the Advisor and the Advisor accepts appointment on the terms and conditions provided in this Agreement as an advisor to the Company and its subsidiaries and its
direct and indirect parent companies (collectively, the “YCC Group”), including any other corporations or other entities hereafter formed or acquired by any member of the YCC Group to engage in any business. The parties expressly
acknowledge that the Advisor is an affiliate of Madison Dearborn Capital Partners V-A, L.P., a Delaware limited partnership (“MDCP V-A”), Madison Dearborn Capital Partners V-C, L.P., a Delaware limited partnership (“MDCP
V-C”), and Madison Dearborn Capital Partners V Executive-A, L.P., a Delaware limited partnership (“MDCP Executive” and, together with MDCP V-A and MDCP V-C, the “Sponsors”), and that Sponsors are
equityholders in the Company’s ultimate parent company, YCC Holdings LLC, a Delaware limited liability company (“YCC Holdings”). Additionally, the parties expressly acknowledge that principals of the Sponsors currently serve as
members of the Board of Directors of the Company (the “Board”) and members of the board of directors (or board of managers, as applicable) of the other companies in the YCC Group. It is understood that the Advisor’s rights and
obligations hereunder shall be independent of the relationship between the Company and the Sponsors and the respective boards of directors (or managers, as applicable) of the Company and the other members of the YCC Group, and that, in performing
its services hereunder, the Advisor is not acting in the capacity of an equityholder of YCC Holdings or any of its subsidiaries or a member of the board of directors (or managers, as applicable) of the Company or any other member of the YCC Group.

 2. Board of Directors Supervision. The activities of the Advisor to be performed under this Agreement shall be subject to the
supervision of the Board and subject to reasonable policies not inconsistent with the terms of this Agreement adopted by the Board and in effect from time to time. Where not required by applicable law or regulation, the Advisor shall not require the
prior approval of the Board to perform its duties under this Agreement. Notwithstanding the foregoing, the Advisor shall not have the authority to bind the Company or any other member of the YCC Group, and nothing contained herein shall be construed
to create an agency relationship between the Company or any other member of the YCC Group and the Advisor. 

 3. Authority of Advisor. Subject to any limitations imposed by applicable law or regulation, the
Advisor shall render or cause to be rendered management, consulting and financial services to the Company and the other members of the YCC Group as needed from time to time, which services shall include advice and assistance concerning any and all
aspects of the operations, planning and financing of the Company and the other members of the YCC Group and conducting relations on behalf of the Company or the other members of the YCC Group with accountants, attorneys, financial advisors and other
professionals. The Advisor shall provide and devote to the performance of this Agreement such employees, affiliates and agents of the Advisor as the Advisor shall deem appropriate to the furnishing of the services hereunder. In addition, the Advisor
shall render advice and expertise in connection with any acquisitions or dispositions undertaken by the Company or the other members of the YCC Group. 
 4. Reimbursement of Expenses; Independent Contractor. All obligations or expenses incurred by the Advisor in the performance of its duties under this Agreement shall be for the account of, on behalf of, and at
the expense of the Company, and all such expenses shall be promptly reimbursed by the Company. The Advisor shall not be obligated to make any advance to or for the account of the Company or any other member of the YCC Group or to pay any sums,
except out of funds held in accounts maintained by the Company or any other member of the YCC Group nor shall the Advisor be obligated to incur any liability or obligation for the account of the Company or any other member of the YCC Group without
assurance that the necessary funds for the discharge of such liability or obligation will be provided. The Company shall reimburse the Advisor by wire transfer of immediately available funds for any amount paid by the Advisor, which shall be in
addition to any other amount payable to the Advisor under this Agreement. The Advisor shall be an independent contractor, and nothing obtaining in this Agreement shall be deemed or construed to (i) create a partnership or joint venture between
the Company or any other member of the YCC Group and the Advisor, (ii) cause the Advisor to be responsible in any way for the debts, liabilities or obligations of the Company or any other party, or (iii) constitute the Advisor or any of
its employees as employees, officers or agents of the Company or any other member of the YCC Group. 
 5. Other Activities of Advisor;
Investment Opportunities. The Company acknowledges and agrees that neither the Advisor nor any of the Advisor’s employees, officers, directors, affiliates or associates shall be required to devote full time and business efforts to the
duties of the Advisor specified in this Agreement, but instead shall devote only so much of such time and efforts as the Advisor reasonably deems necessary. The Company further acknowledges and agrees that the Advisor and its affiliates are engaged
in the business of investing in, acquiring and/or managing businesses for the Advisor’s own account, for the account of the Advisors’ affiliates and associates and for the account of other unaffiliated parties, and understands that the
Advisor plans to continue to be engaged in such business (and other business or investment activities) during the term of this Agreement. No aspect or element of such activities shall be deemed to be engaged in for the benefit of the Company or any
other member of the YCC Group nor to constitute a conflict of interest. Furthermore, notwithstanding anything herein to the contrary, the Advisor shall be required to bring only such investments and/or business opportunities to the attention of
Company or any other member of the YCC Group as the Advisor, in its sole discretion, deems appropriate. 
  

 2 

 6. Compensation of Advisor. In
consideration of the management, consulting and financial services to be rendered, the Company will pay in cash an annual base management and consulting fee equal to $1,500,000 (the “Consulting Fee”), payable in advance in equal
quarterly installments on the 15th day of February, May, August and November in each year. The first quarterly
installment is due and payable on April 15, 2007. The payment by the Company of the Consulting Fee hereunder is subject to the applicable restrictions contained in the Company’s and its subsidiaries’ debt and equity financing
agreements. If any such restrictions prohibit the payment of any installment of the Consulting Fee, such Consulting Fee installment shall accrue and the Company shall make such installment payment as soon as it is permitted to do so under such
restrictions. If the Company or other members of the YCC Group acquire or enter into any additional business operations after the date of this Agreement (each, an “Additional Business”), the Board and the Advisor will, prior to the
acquisition or prior to entering into the business operations, in good faith, determine whether and to what extent the Consulting Fee should be increased as a result thereof. Any increase will be evidenced by a written supplement to this Agreement
signed by the Company and the Advisor. 
 Additionally, the Sponsors have entered into that certain Agreement and Plan of Merger (the
“Merger Agreement”), dated as of October 24, 2006, by and among YCC Holdings, Yankee Acquisition Corp., a Massachusetts corporation and indirect wholly-owned subsidiary of YCC Holdings (“Merger Sub”), and the
Company, pursuant to which, on the date hereof, Merger Sub is merging with and into the Company with the Company continuing as the surviving corporation (the “Merger Transaction”). In connection with the consummation of the Merger
Transaction, including the equity financing to be provided by Sponsors and the arrangement of the debt financing, the Company hereby agrees to pay, effective upon the closing of the Merger Transaction, to Advisor, a transaction fee in the amount of
$15 million. 
 7. Term. This Agreement shall commence effective as of February 6, 2007 and shall remain in effect until the date
on which none of the MDCP Affiliates nor any of their respective affiliates hold directly or indirectly any equity securities of the Company or its successors. No termination of this Agreement, whether pursuant to this Section 7 or otherwise,
shall affect the Company’s obligations with respect to the fees, costs and expenses incurred by the Advisor in rendering services hereunder and not reimbursed by the Company as of the effective date of such termination. 
 8. Standard of Care. The Advisor (including any person or entity acting for or on behalf of the Advisor) shall not be liable for any mistakes of
fact, errors of judgment, for losses sustained by the Company or any other members of the YCC Group or for any acts or omissions of any kind (including acts or omissions of the Advisor), unless caused by intentional misconduct of the Advisor as
finally determined by a court of competent jurisdiction. 
 9. Indemnification of Advisor. The Company and the other members of the
YCC Group hereby agree to jointly and severally indemnify and hold harmless the Advisor and its present and future officers, directors, affiliates, employees and agents (“Indemnified Parties”) from and against all losses, claims,
liabilities, suits, costs, damages and expenses (including 

  

 3 

 
attorneys’ fees) arising from their performance of services hereunder. The Company and the other members of the YCC Group further agree to reimburse the
Indemnified Parties on a monthly basis for any cost of defending any action or investigation (including attorneys’ fees and expenses), subject to an undertaking from such Indemnified Party to repay the Company if such party is determined not to
be entitled to such indemnity. The provisions of this Section 9 shall survive the termination of this Agreement and remain binding and in effect. 
 10. Assignment. Without the consent of the Advisor, the Company shall not assign, transfer or convey any of its rights, duties or interest under this Agreement, nor shall it delegate any of the obligations or
duties required to be kept or performed by it hereunder. The Advisor shall not assign, transfer or convey any of its rights, duties or interest under this Agreement, nor shall it delegate any of the obligations or duties required to be kept or
performed by it under this Agreement, except that the Advisor may transfer its rights and delegate its obligations hereunder to one of its affiliates. 
 11. Notices. All notices, demands, consents, approvals and requests given by either party to the other hereunder shall be in writing and shall be personally delivered or sent by registered or certified mail,
return receipt requested, postage prepaid, to the parties at the following addresses: 
  

			
	 If to the Company:
	  	 YCC Holdings LLC
 c/o The Yankee Candle Company,
Inc.
 16 Yankee Candle Way
 South Deerfield, MA 01373

Attention: General Counsel

		
	 If to the Advisor:
	  	 Madison Dearborn Partners V-B, L.P.
 Three First
National Plaza
 38th Floor
 Chicago, Illinois 60602
 Attention: Robin P. Selati
         George Peinado
  
 With copies
to:
  
 Kirkland & Ellis LLP
 200 East Randolph Drive
 Chicago, IL 60601
 Attention: Edward T. Swan, P.C.
         Michael D. Paley

 Any party may at any time change its respective address by sending written notice to the other party of the change
in the manner hereinabove prescribed. 
 12. Severability. If any term or provision of this Agreement or the application thereof to
any person or circumstance shall, to any extent, be invalid or unenforceable, the remainder of this Agreement, or the application of such term or provision to persons or circumstances other than those as to which its is held invalid or enforceable,
shall not be affected thereby, and each term or provision of this Agreement shall be valid and be enforced to the fullest extent permitted by law. 
  

 4 

 13. No Waiver. The failure by any party to exercise any right, remedy or elections herein
contained or permitted by law shall not constitute or be construed as a waiver or relinquishment for the future exercise of such right, remedy or election, but the same shall continue and remain in full force and effect. All rights and remedies that
any party may have at law, in equity or otherwise upon breach of any term or condition of this Agreement, shall be distinct, separate and cumulative rights and remedies and no one of them, whether exercised or not, shall be deemed to be in exclusion
of any other right or remedy. 
 14. Amendment. The provisions of this Agreement may be amended or modified only with the prior
written consent of the Company and the Advisor. 
 15. Entire Agreement. This Agreement contains the entire agreement between the
parties hereto with respect to the matters herein contained and any agreement hereafter made shall be ineffective to effect any change or modification, in whole or in party, unless such agreement is in writing and signed by the party against whom
enforcement of the change or modification is sought. 
 16. Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of Illinois without reference to the laws of any other state. 
 17. Successors. This Agreement
and all the obligations and benefits hereunder shall inure to the successors and assigns of the parties. 
 18. Counterparts. This
Agreement may be executed and delivered by each party hereto in separate counterparts, each of which when so executed and delivered shall be deemed an original and all of which taken together shall constitute but one and the same agreement.

 *        *        *        * 
  

 5 

 IN WITNESS WHEREOF, the parties hereto have caused this Management Services Agreement to be duly entered
by the authorized representatives as of the date first above written. 
  

			
	The Yankee Candle Company, Inc.
		
	By:	 	/s/ James A. Perley
	Name:	 	James A. Perley
	Title:	 	General Counsel
	
	MADISON DEARBORN PARTNERS V-B, L.P.
		
	By:	 	Madison Dearborn Partners, LLC
	Its:	 	General Partner
		
	By:	 	/s/ Robin P. Selati
	Name:	 	Robin P. Selati
	Title:	 	Managing Director

 [Signature Page to Management Services Agreement]

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