Document:

Side Letter, dated as of July 22, 2005

 Exhibit 10.13 
  
 July 22, 2005 
  
 Wayne M. Richman 
 4 Fawn Hill Drive 
 Monsey, NY 10952 
  

	Re:	Non-Competition Agreement dated August 2, 2004 

	    	Wayne M. Richman – Vitamin Shoppe Industries Inc. and VS Holdings, Inc. 

  

Dear Wayne: 
  
 This letter shall serve as a modification of certain of the terms and provisions of the above-referenced agreement (“Agreement”). 
  
 Your Annual Cash Bonus (as defined in the Agreement) shall be based upon Vitamin Shoppe’s Management Incentive Plan (“MIP”)
applicable to all officers other than the CEO. Your maximum bonus potential shall remain at fifty percent (50%) of your base salary. However, for 2005 and subsequent years in lieu of the allocations set forth in the MIP your individual bonus
shall be based fifty percent (50%) on company-wide performance measures set forth in the MIP and fifty percent (50%) on your individual performance measures. Your individual performance measures for 2005, including the measurement criteria
for the same, are attached hereto as Schedule 1. 
  
 Except as amended hereby, the
Agreement shall remain in full force and effect and is hereby ratified, confirmed and approved. 
  
 Please sign below confirming your agreement with the foregoing. 
  

	
	VS Holdings, Inc.
	Vitamin Shoppe Industries Inc.
	
	 /s/ Thomas Tolworthy

	 Thomas Tolworthy, CEO

	
	AGREED AND ACCEPTED THIS 22 DAY OF JULY, 2005
	
	 /s/ Wayne Richman

	 WAYNE RICHMANSide Letter, dated as of September 6, 2005

 Exhibit 10.14 
 September 6, 2005 
  
 Wayne M. Richman 
 4 Fawn Hill Drive 
 Monsey, NY 10952

  

	Re:	Non-Competition Agreement dated August 2, 2004 

	    	Wayne M. Richman – Vitamin Shoppe Industries Inc. and VS Holdings, Inc. 

  

Dear Wayne: 
  
 This letter is intended to supersede the Letter Agreement dated July 22, 2005 and shall serve as a modification of certain of the terms and provisions of the above-referenced agreement (“Agreement”).

  
 Your Annual Cash Bonus (as defined in the Agreement) shall be based upon
Vitamin Shoppe’s Management Incentive Plan (“MIP”) applicable to all officers other than the CEO. Notwithstanding the foregoing, for 2005 and subsequent years your minimum bonus shall be not less than twenty-five percent (25%) of
your salary. 
  
 Except as amended hereby, the Agreement shall remain in full
force and effect and is hereby ratified, confirmed and approved. The July 22, 2005 letter is hereby rescinded and shall be of no further force or effect. 
  

Please sign below confirming your agreement with the foregoing. 
  

	
	VS Holdings, Inc.
	Vitamin Shoppe Industries Inc.
	
	 /s/ Thomas Tolworthy

	 Thomas Tolworthy, CEO

	
	AGREED AND ACCEPTED THIS 6 DAY OF SEPTEMBER, 2005
	
	 /s/ Wayne Richman

	 WAYNE RICHMANForm of General Release between Jeffrey Horowitz and Vitamin Shoppe Industries

 Exhibit 10.15 
  
 FORM OF GENERAL RELEASE 
  
 I, Jeffrey Horowitz, in consideration of and subject to the performance by Vitamin Shoppe Industries Inc. (the “Company”) of its material
obligations under the Second Amended and Restated Employment and Non-Competition Agreement, dated as of October 8, 2002 (the “Agreement”), do hereby release and forever discharge as of the date hereof the Company, VS Holdings,
Inc. (“Holdings”) and all present, future and former subsidiaries, parent corporations, affiliates, directors, officers, agents, representatives, employees, successors and assigns of the Company and Holdings and each of their direct
or indirect owners (collectively, the “Released Parties”) to the extent provided below. 
  

	1.	I understand that any payments or benefits paid or granted to me under Section 5 of the Agreement represent, in part, consideration for signing this General Release and are not
salary, wages or benefits to which I was already entitled. I understand and agree that I will not receive the payments and benefits specified in Section 5 of the Agreement unless I execute this General Release and do not revoke this General
Release within the time period permitted hereafter or breach this General Release. 

  

	2.	Except as provided in Section 4 below, I knowingly and voluntarily release and forever discharge the Company and the other Released Parties from any and all claims,
controversies, actions, causes of action, cross-claims, counter-claims, demands, debts, compensatory damages, liquidated damages, punitive or exemplary damages, other damages, claims for costs and attorneys’ fees, or liabilities of any nature
whatsoever in law and in equity, both past and present (from the beginning of the world through the date of this General Release) and whether known or unknown, suspected, or claimed against the Company or any of the Released Parties which I, my
spouse, or any of my heirs, executors, administrators or assigns, have or may have, which arise out of or are connected with my employment with, or my separation from, the Company and Holdings (including, but not limited to, any allegation, claim or
violation, arising under: Title VII of the Civil Rights Act of 1964, as amended; the Civil Rights Act of 1991; the Age Discrimination in Employment Act of 1967, as amended (including the Older Workers Benefit Protection Act); the Equal Pay Act of
1963, as amended; the Americans with Disabilities Act of 1990; the Family and Medical Leave Act of 1993; the Civil Rights Act of 1866, as amended; the Worker Adjustment Retraining and Notification Act; the Employee Retirement Income Security Act of
1974; any applicable Executive Order Programs; the Fair Labor Standards Act; or their state or local counterparts; or under any other federal, state or local civil or human rights law, or under any other local, state, or federal law, regulation or
ordinance; or under any public policy, contract or tort, or under common law; or arising under any policies, practices or procedures of the Company or Holdings; or any claim for wrongful discharge, breach of contract, infliction of emotional
distress, defamation; or any claim for costs, fees, or other expenses, including attorneys’ fees incurred in these matters) (an of the foregoing collectively referred to herein as the “Claims”). 

  

	3.	I represent that I have made no assignment or transfer of any of the Claims, or any other matter covered by Section 2 above. 

	4.	I agree that this General Release does not waive or release any rights or claims that I may have under the Age Discrimination in Employment Act of 1967 which arise after the date I
execute this General Release. I acknowledge and agree that my separation from employment with the Company and Holdings in compliance with the terms of the Agreement shall not serve as the basis for any claim or action (including, without limitation,
any claim under the Age Discrimination in Employment Act of 1967). 

  

	5.	In signing this General Release, I acknowledge and intend that it shall be effective as a bar to each and every one of the Claims hereinabove mentioned or implied. I expressly
consent that this General Release shall be given full force and effect according to each and all of its express terms and provisions, including those relating to unknown and unsuspected Claims (notwithstanding any state statute that expressly limits
the effectiveness of a general release of unknown, unsuspected and unanticipated Claims), if any, as well as those relating to any other Claims hereinabove mentioned or implied. I acknowledge and agree that this waiver is an essential and material
term of this General Release and that without such waiver the Company and Holdings would not have agreed to the terms of the Agreement. I further agree that in the event I should bring a Claim seeking damages against the Company or any other
Released Party, or in the event I should seek to recover against the Company or any other Released Party in any Claim brought by a governmental agency on my behalf, this General Release shall serve as a complete defense to such Claims. I further
agree that I am not aware of any pending charge or complaint of the type described in Section 2 as of the execution of this General Release. 

  

	6.	I agree that neither this General Release, nor the furnishing of the consideration for this General Release, shall be deemed or construed at any time to be an admission by the
Company, any Released Party or myself of any improper or unlawful conduct. 

  

	7.	I agree that I will forfeit all amounts payable by the Company pursuant to Section 5 of the Agreement if I challenge the validity of this General Release or violate any
provisions of the Agreement. I also agree that if I violate any provision of this General Release, I will pay all costs and expenses of defending against the suit incurred by the Released Parties, including reasonable attorneys’ fees, and
return all payments received by me pursuant to the Agreement. 

  

	8.	I agree that this General Release is confidential and agree not to disclose any information regarding the terms of this General Release, except to my immediate family and any tax,
legal or other counsel I have consulted regarding the meaning or effect hereof or as required by law, and I will instruct each of the foregoing not to disclose the same to anyone. 

  

	9.	Any non-disclosure provision in this General Release does not prohibit or restrict me (or my attorney) from responding to any inquiry about this General Release or its underlying
facts and circumstances by the Securities and Exchange Commission (SEC), the National Association of Securities Dealers, Inc. (NASD), any other self-regulatory organization or governmental entity. 

  

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	10.	I agree to reasonably cooperate with the Company in connection with any internal investigation or administrative, regulatory, or judicial proceeding. I understand and agree that my
cooperation may include, but not be limited to, making myself available to the Company upon reasonable notice for interviews and factual investigations; appearing at the Company’s request to give testimony without requiring service of a
subpoena or other legal process; volunteering to the Company pertinent information; and turning over to the Company all relevant documents which are or may come into my possession all at times and on schedules that are reasonably consistent with my
other permitted activities and commitments. I understand that in the event the Company asks for my cooperation in accordance with this provision, the Company will reimburse me solely for reasonable travel expenses, including lodging and meals, upon
my submission of receipts. 

  

	11.	Notwithstanding anything in this General Release to the contrary, this General Release shall not relinquish, diminish, or in any way affect any rights or claims arising out of any
breach by the Company of its obligations under Section 5 of the Agreement, and any claim for continuation health care coverage under the Consolidated Omnibus Budget Reconciliation Act of 1985. 

  

	12.	Whenever possible, each provision of this General Release shall be interpreted in, such manner as to be effective and valid under applicable law, but if any provision of this
General Release is held to be invalid, illegal or unenforceable in any respect under any applicable law or rule in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other provision or any other jurisdiction, but
this General Release shall be reformed, construed and enforced in such jurisdiction as if such invalid, illegal or unenforceable provision had never been contained herein. 

  

	13.	This General Release embodies the complete agreement and understanding among the parties with respect to the subject matter hereof and supersedes and preempts any prior
understandings, agreements or representations by or among the parties, written or oral, which may have related to the subject matter hereof in any way. 

  
 BY SIGNING THIS GENERAL RELEASE, I REPRESENT AND AGREE THAT: 
  

	(a)	I HAVE READ IT CAREFULLY; 

  

	(b)	I UNDERSTAND ALL OF ITS TERMS AND KNOW THAT I AM GIVING UP IMPORTANT RIGHTS, INCLUDING BUT NOT LIMITED TO, RIGHTS UNDER THE AGE DISCRIMINATION IN EMPLOYMENT ACT OF 1967, AS AMENDED,
TITLE VII OF THE CIVIL RIGHTS ACT OF 1964, AS AMENDED; THE EQUAL PAY ACT OF 1963, THE AMERICANS WITH DISABILITIES ACT OF 1990; AND THE EMPLOYEE RETIREMENT INCOME SECURITY ACT OF 1974, AS AMENDED; 

  

	(c)	I VOLUNTARILY CONSENT TO EVERYTHING IN IT; 

  

	(d)	I HAVE BEEN ADVISED TO CONSULT WITH AN ATTORNEY BEFORE EXECUTING IT AND I HAVE DONE SO OR, AFTER CAREFUL READING AND CONSIDERATION I HAVE CHOSEN NOT TO DO SO OF MY OWN VOLITION;

  

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	(e)	I HAVE HAD AT LEAST 21 DAYS FROM THE DATE OF MY RECEIPT OF THIS RELEASE SUBSTANTIALLY IN ITS FINAL FORM ON OCTOBER __, 2002 TO CONSIDER IT AND THE CHANGES MADE SINCE THE OCTOBER __,
2002 VERSION OF THIS RELEASE ARE NOT MATERIAL AND WILL NOT RESTART THE REQUIRED 21-DAY PERIOD; 

  

	(f)	THE CHANGES TO THE AGREEMENT SINCE OCTOBER __, 2002 EITHER ARE NOT MATERIAL OR WERE MADE AT MY REQUEST; 

  

	(g)	I UNDERSTAND THAT I HAVE SEVEN DAYS AFTER THE EXECUTION OF THIS RELEASE TO REVOKE IT AND THAT THIS RELEASE SHALL NOT BECOME EFFECTIVE OR ENFORCEABLE UNTIL THE REVOCATION PERIOD HAS
EXPIRED; 

  

	(h)	I HAVE SIGNED THIS GENERAL RELEASE KNOWINGLY AND VOLUNTARILY AND WITH THE ADVICE OF ANY COUNSEL RETAINED TO ADVISE ME WITH RESPECT TO IT; AND 

  

	(i)	I AGREE THAT THE PROVISIONS OF THIS GENERAL RELEASE MAY NOT BE AMENDED, WAIVED, CHANGED OR MODIFIED EXCEPT BY AN INSTRUMENT IN WRITING SIGNED BY AN AUTHORIZED REPRESENTATIVE OF THE
COMPANY AND BY ME. 

  

					
	 	 	 	 	 
			
	DATE: December 28, 2004	 	 	 	/s/ Jeffrey Horowitz
	 	 	 	 	Jeffrey Horowitz

  

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