Document:

Exhibit 10.3

 

 

[●], 2022

 

LOCK-UP AGREEMENT

 

Next.e.GO B.V.

Lilienthalstraße 1

52068 Aachen, Germany

 

Re: Lock-Up Agreement

 

Ladies and Gentlemen:

 

This lock-up agreement (this
“Lock-Up Agreement”), dated as of the date first written above and by and among Next.e.GO B.V., a Dutch private limited
liability company (“TopCo”) and the undersigned (the “Securityholder”, which may include certain
holders of convertible loans), is being delivered by Securityholder to TopCo, in connection with the transactions contemplated by that
certain Business Combination Agreement (the “Transactions”), dated as of the date hereof (as may be amended, supplemented
or otherwise modified from time to time, the “Business Combination Agreement”), entered into by and among Athena Consumer
Acquisition Corp., a Delaware corporation (“Athena”), Next.e.GO Mobile SE, a European public company (Societas Europae)
(the “Company”), TopCo, and Time is Now Merger Sub ,Inc. a Delaware corporation(“Merger Sub”). Capitalized
terms used but not otherwise defined in this Agreement shall have the meanings ascribed thereto in the Business Combination Agreement.

 

In order to induce TopCo to
proceed with the Transactions and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged,
TopCo and the Securityholder hereby agree as follows.

 

Subject to the exceptions
set forth herein, the Securityholder agrees not to, without the prior written consent of the board of directors of TopCo, (i) sell,
offer to sell, contract or agree to sell, hypothecate, pledge, grant any option, right or warrant to purchase, make any short sale or
otherwise transfer or dispose of, or agree to transfer or dispose of, directly or indirectly, or establish or increase a put equivalent
position or liquidate or decrease a call equivalent position within the meaning of Section 16 of the Securities Exchange Act of 1934,
as amended (the “Exchange Act”), and the rules and regulations of the Securities and Exchange Commission (the “SEC”)
promulgated thereunder, any TopCo ordinary shares (the “Shares”) held by it immediately after the closing of the Transactions
(the “Closing”), (ii) enter into any swap or hedging or other arrangement which is designed to or which reasonably
could be expected to lead to or result in a sale or disposition of the Shares or that transfers to another, in whole or in part, any of
the economic consequences of ownership of any of such Shares, whether any such transaction described in clauses (i) or (ii) above
in this paragraph is to be settled by delivery of such securities, in cash or otherwise or (iii) publicly announce any intention
to effect any transaction specified in clauses (i) or (ii) above in this paragraph during the Lock-Up Period (as defined below) (any
of the actions specified in clauses (i)-(iii), collectively, “Transfer”), in each case, until the date that is
six months after the Closing (the “Lock-Up Period”); provided that, for the avoidance of doubt, nothing in this Lock-Up
Agreement shall restrict any Securityholder’s right pursuant to any registration rights agreement with TopCo to cause TopCo to file
and cause to become effective a registration statement with the SEC naming such Securityholder as a selling shareholder (and to make any
required disclosures on Schedule 13D in respect thereof).

 

    

     

    

 

The restrictions set forth
in the immediately preceding paragraph (the “Transfer Restrictions”) shall not apply to:

 

		(i)	in the case of an entity, Transfers to or distributions to any direct or indirect stockholder, partner,
member or affiliate of such entity or to any investment fund or other entity controlling, controlled by, managing or managed by or under
common control or management with such entity or affiliates of such entity;

 

		(ii)	in the case of an individual, Transfers
                                            by bona fide gift to members of the individual’s immediate family (as
                                            defined below) or to a trust, the only beneficiary of which is a member or members of such
                                            individual’s immediate family, to an affiliate of such person or to a charitable organization;

 

		(iii)	in the case of an individual, Transfers by will or by virtue of laws of descent and distribution upon
death of the individual;

 

		(iv)	in the case of an individual, Transfers pursuant to a qualified domestic relations order or divorce settlement;

 

		(v)	in the case of an entity, Transfers by virtue of the laws of the state or jurisdiction of the entity’s
organization and the entity’s organizational documents upon dissolution of the entity;

 

		(vi)	the exercise of any options or warrants to purchase Shares (which exercises may be effected on a cashless
basis to the extent the instruments representing such options or warrants permit exercises on a cashless basis);

 

		(vii)	transactions in the event of completion of a liquidation, merger, consolidation, share exchange, reorganization,
tender offer or other similar transaction which results in all of TopCo’s Securityholders having the right to exchange their Shares
for cash, securities or other property;

 

		(viii)	in connection with the creation of
                                            any charge, lien, mortgage, pledge or other security interest or posting as collateral of
                                            any of the Securityholder’s Shares in connection with a bona fide loan
                                            transaction; provided that, prior to entering into the collateral agreement or similar
                                            agreement in connection with the loan transaction, each pledgee shall execute and deliver
                                            to TopCo a lock-up agreement in substantially the form of this Lock-Up Agreement to take
                                            effect in the event that the pledgee takes possession of the Securityholder’s Shares
                                            as a result of a foreclosure, margin call or similar disposition; and

 

		(ix)	any Transfer made to provide a Securityholder
                                            with funds to settle any taxation arising pursuant to the Transactions; provided that,
                                            in the case of a transfer pursuant to this clause (ix), if the Securityholder is required
                                            to file a report under Section 16(a) of the Exchange Act reporting a reduction in beneficial
                                            ownership of Shares or any securities convertible into or exercisable or exchangeable for
                                            Shares by the undersigned during the Lock-Up Period, the Securityholder shall include a statement
                                            in such report to the effect that such transfer is being made to provide the Securityholder
                                            with funds to settle any taxation arising pursuant to the Transactions; provided,
                                            however, that, in the case of clauses (i) through (ix), these permitted transferees
                                            must enter into a written agreement, in substantially the form of this Lock-Up Agreement
                                            (it being understood that any references to “immediate family” in the agreement
                                            executed by such transferee shall expressly refer only to the immediate family of the Securityholder
                                            and not to the immediate family of the transferee), agreeing to be bound by these Transfer
                                            Restrictions. For purposes of this paragraph, “immediate family” shall mean a
                                            spouse, domestic partner, child, grandchild or other lineal descendant (including by adoption),
                                            father, mother, brother or sister of the Securityholder; and “affiliate” shall
                                            have the meaning set forth in Rule 405 under the Securities Act of 1933, as amended.

 

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For the avoidance of doubt,
each Securityholder shall retain all of its rights as a shareholder of TopCo with respect to the Shares during the Lock-Up Period, including,
without limitation, the right to vote any Shares that are entitled to vote.

 

The Securityholder hereby
represents and warrants that such Securityholder has full power and authority to enter into this Lock-Up Agreement and that this Lock-Up
Agreement constitutes the legal, valid and binding obligation of the Securityholder, enforceable by TopCo in accordance with its terms.
Upon request, the Securityholder will execute any additional documents necessary in connection with enforcement hereof. Any obligations
of the Securityholder shall be binding upon the permitted successors and assigns of the Securityholder from and after the date hereof.

 

This Lock-Up Agreement constitutes
the entire agreement and understanding of the parties hereto in respect of the subject matter hereof and supersedes all prior understandings,
agreements or representations by or among the parties hereto, written or oral, to the extent they relate in any way to the subject matter
hereof or the transactions contemplated hereby. This Lock-Up Agreement may not be changed, amended, modified or waived (other than to
correct a typographical error) as to any particular provision, except by a written instrument executed by all parties hereto.

 

No party hereto may assign
either this Lock-Up Agreement or any of its rights, interests or obligations hereunder without the prior written consent of the other
party. Any purported assignment in violation of this paragraph shall be void and ineffectual and shall not operate to transfer or assign
any interest or title to the purported assignee. This Lock-Up Agreement shall be binding on the Securityholder and each of its respective
successors, heirs and assigns and permitted transferees.

 

This Lock-Up Agreement shall
be governed by and construed and enforced in accordance with the laws of the State of New York, without giving effect to choice of law
or conflicts of law principles that would result in the application of the substantive laws of another jurisdiction. The parties hereto
(i) agree that any action, proceeding, claim or dispute arising out of, or relating in any way to, this Lock-Up Agreement shall be brought
and enforced in any state or federal court located in the Southern District of NewYork, and irrevocably submit to such jurisdiction and
venue, which jurisdiction and venue shall be exclusive and (ii) waive any objection to such exclusive jurisdiction and venue or that such
courts represent an inconvenient forum.

 

This Lock-Up Agreement may
be delivered via electronic mail (including pdf or any electronic signature complying with the United States federal ESIGN Act of
2000, e.g., www.docusign.com or www.echosign.com) or other transmission method and any counterpart so delivered shall be deemed to have
been duly and validly delivered and be valid and effective for all purposes.

 

This Lock-Up Agreement may
be executed in multiple counterparts (including PDF and electronic signature counterparts), each of which shall be deemed an original,
and all of which together shall constitute the same instrument, but only one of which need be produced.

 

This Lock-Up Agreement shall
automatically terminate upon the earlier to occur of (i) the expiration of the Lock-Up Period and (ii) the termination of the Business
Combination Agreement.

 

[remainder of page intentionally left blank]

 

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		Very truly yours,
	 	 
	 	(Name of Securityholder - Please Print)
	 	 
	 	(Signature)
	 	 
	 	(Name of Signatory if Securityholder is an entity – Please Print)
	 	 
	 	(Title of Signatory if Securityholder is an entity – Please Print)
	 	 
	 	Address:	 
	 	 	 
	 	 	 

 

	NEXT.E.GO B.V. 	 
	 	 
	By:	                    	 
	Name:  	 	 
	Title:  	 	 

 

[Signature Page to Lock-Up Agreement]Exhibit 10.4

 

SPONSOR LETTER AGREEMENT

 

This SPONSOR LETTER AGREEMENT
(this “Agreement”), dated as of July 28, 2022, is made by and among Athena Consumer Acquisition Sponsor LLC, a Delaware
limited liability company (the “Sponsor”), Athena Consumer Acquisition Corp., a Delaware corporation (“Athena”),
Next.e.GO Mobile SE, a European public company (Societas Europae) (the “Company”) and Next.e.GO B.V., a Dutch private
limited liability company, to be converted into a Dutch public limited liability Company and renamed Next.e.GO N.V. promptly following
the Exchange (“TopCo”), and Isabelle Freidheim, Jane Park, Jennifer Carr-Smith, and Angelina Smith (such individuals,
collectively, the “Insiders” and together with the Sponsor, the “Sponsor and Insider Parties”).
The Sponsor, Athena, the Company and TopCo and the Insiders shall be referred to herein from time to time collectively as the “Parties”
and individually as a “Party”. Capitalized terms used but not otherwise defined herein shall have the meanings ascribed
to such terms in the Business Combination Agreement (as defined below).

 

WHEREAS, Athena, the
Company, TopCo, and Time is Now Merger Sub Inc., a Delaware corporation (“Merger Sub”), entered into that certain Business
Combination Agreement, dated as of the date hereof (as it may be amended, restated or otherwise modified from time to time in accordance
with its terms, the “Business Combination Agreement”) pursuant to which the parties thereto will consummate the Transactions
on the terms and subject to the conditions set forth therein; and

 

WHEREAS, the Business
Combination Agreement contemplates that the Parties will enter into this Agreement concurrently with the entry into the Business Combination
Agreement by the parties thereto, pursuant to which, among other things, each Sponsor and Insider Party will agree to (a) vote in favor
of approval of all of the Transaction Proposals, (b) waive (if applicable) certain adjustments to the conversion ratio set forth in Athena’s
Governing Documents, (c) be bound by certain transfer restrictions with respect to its SPAC Shares prior to Closing, (d) terminate certain
lock-up provisions of that certain Letter Agreement dated as of October 19, 2021 by and among Sponsor and Athena and the Insiders (the
“Letter Agreement”) and (e) be bound by certain lock-up provisions with respect to the TopCo Ordinary Shares to be
issued pursuant to the Business Combination Agreement (the “TopCo Covered Shares”).

 

NOW, THEREFORE, in
consideration of the premises and the mutual promises contained herein and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the Parties, each intending to be legally bound, hereby agree as follows:

 

		1.	Agreement
to Vote. Prior to the Termination Date (as defined herein), each Sponsor and Insider Party, in its capacity as a shareholder
of Athena, irrevocably and unconditionally agrees that at the meeting of Athena’s shareholders to be convened for the purpose of
obtaining the requisite shareholder approval of the proposals in connection with the Transactions or any other meeting of Athena’s
shareholders (whether annual or special and whether or not an adjourned or postponed meeting, however called and including any adjournment
or postponement thereof), such Sponsor and Insider Party shall:

 

		(a)	if and when such meeting is held, appear at such meeting or otherwise cause all Covered Shares owned by
such Sponsor and Insider Party as of the record date of such meeting to be counted as present thereat for the purpose of establishing
a quorum;

 

		(b)	vote, or cause to be voted, at such meeting all of such Sponsor and Insider Party’s SPAC Covered
Shares (as defined below) owned as of the record date for such meeting in favor of each of the Transaction Proposals and any other matters
necessary or reasonably requested by Athena for consummation of the Transactions, including any actions necessary to effectuate the matters
contemplated by the Transaction Proposals;

 

		(c)	vote or cause to be voted at such meeting all of such Sponsor and Insider Party’s SPAC Covered Shares
against any SPAC Acquisition Proposal and any other action that (i) would reasonably be expected to materially impede, interfere with,
delay, postpone, nullify or adversely affect the Transactions, or (ii) would result in the failure of any condition set forth in Article
X of the Business Combination Agreement to be satisfied or result in a breach of any covenant, representation or warranty or other obligation
or agreement of the Sponsor contained in this Agreement; and

 

    

     

    

 

		(d)	the obligations of the Sponsor and Insider Parties specified in this Section 1 shall apply whether
or not the Transactions or any action described above are recommended by the board of directors of Athena (the “Athena Board”)
or the Athena Board has changed, withdrawn, withheld, qualified or modified, or publicly proposed to change, withdraw, withhold, qualify
or modify, its recommendation to adopt and/or approve the Transaction Proposals. For purposes of this Agreement, “SPAC Covered
Shares” means all SPAC Class A Shares and SPAC Class B Shares held by such Sponsor and Insider Party as of the date hereof together
with any SPAC Class B Shares and SPAC Class A Shares acquired by such Sponsor and Insider Party after the date hereof.

 

		2.	Waiver of Anti-dilution Protection. With respect to its SPAC Covered Shares, each Sponsor
and Insider Party hereby waives and agrees to refrain from asserting or perfecting, subject to, conditioned upon and effective as of immediately
prior to, the occurrence of the Closing (for itself and for its successors and assigns), to the fullest extent permitted by Law and the
Governing Documents of Athena, any rights to adjustment of the conversion ratio with respect to the Athena Class B Shares owned by such
Sponsor and Insider Party set forth in the Governing Documents of Athena (including, but not limited to, the rights set forth in Article
4 of the Governing Documents of Athena). Notwithstanding anything to the contrary contained herein, such Sponsor and Insider Party does
not waive, or agree to refrain from asserting or perfecting any rights in the event the Business Combination Agreement is terminated.
If the Business Combination Agreement is terminated, this Section 2 shall be deemed null and void ab initio.

 

		3.	Transfer of Shares.

 

		(a)	Each Sponsor and Insider Party agrees that, during the period from the date hereof through the Termination
Date, except as contemplated by this Agreement and the Business Combination Agreement, it shall not, and shall cause its Affiliates not
to, without the prior written consent of Athena and the Company (which consent may be given or withheld by Athena and the Company in their
sole discretion): (i) offer for sale, sell (including short sales), transfer, tender, pledge, convert, encumber, assign or otherwise dispose
of, directly or indirectly (including by gift, merger, tendering into any tender offer or exchange offer or otherwise) (collectively,
a “Transfer”), or enter into any contract, option, derivative, hedging or other agreement or arrangement or understanding
(including any profit-sharing arrangement) with respect to, or consent to, a Transfer of, any or all of its SPAC Covered Shares; (ii)
grant any proxies or powers of attorney with respect to any or all of its SPAC Covered Shares held by it (except in connection with voting
by proxy at a meeting of shareholders of Athena as contemplated in Section 1); or (iii) permit to exist any mortgage, pledge, security
interest, encumbrance, lien, license or sub-license, charge or other similar encumbrance or interest (including, in the case of any equity
securities, any voting, transfer or similar restrictions) (a “Lien”) with respect to any or all of its SPAC Covered
Shares other than those created by this Agreement; provided that any Lien with respect to SPAC Covered Shares that would not prevent,
impair or delay its ability to comply with the terms and conditions of this Agreement shall be permitted and will not be deemed to violate
the restrictions contained above. Notwithstanding the foregoing, this Section 3(a) shall also not prohibit a Transfer by a Sponsor
and Insider Party of its SPAC Covered Shares (1) to any of its Affiliates, (2) to Athena’s or the Sponsor’s officers, directors,
members, advisors, finders or employees or any of their respective Affiliates, (3) by private sales or transfers made in connection with
any forward purchase, non-redemption, incentive or similar arrangement in connection with the consummation of the Transactions, (4) in
the case of an individual, by gift to a member of one of the individual’s immediate family, to a trust, the beneficiary of which
is a member of the individual’s immediate family or an Affiliate of such individual; (5) in the case of an individual, by virtue
of laws of descent and distribution upon death of the individual; (6) in the case of an individual, pursuant to a qualified domestic relations
order; or (7) by virtue of the Sponsor’s organizational documents upon liquidation or dissolution of the Sponsor; provided
that any such direct Transfer shall be permitted only if, prior to or in connection with such Transfer, the transferee agrees in writing
to assume all of the obligations of such Sponsor and Insider Party hereunder and to be bound by the terms of this Agreement.

 

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		(b)	Each Sponsor and Insider Party agrees that, for a period from the Closing Date through the date that is
180 days thereafter, it shall not, and shall cause its Affiliates not to, Transfer, or enter into any contract, option, derivative, hedging
or other agreement or arrangement or understanding (including any profit-sharing arrangement) with respect to, or consent to, a Transfer
of, any or all of its TopCo Covered Shares. Notwithstanding the foregoing, this Section 3(b) shall also not prohibit a Transfer
of its TopCo Covered Shares (i) by a Sponsor and Insider Party to any of its Affiliates, (ii) to Athena’s or the Sponsor’s
officers, directors, members, advisors, finders or employees or any of their respective Affiliates, (iii) by private sales or transfers
made in connection with any forward purchase, non-redemption, incentive or similar arrangement in connection with the consummation of
the Transactions (iv) in the case of an individual, by gift to a member of one of the individual’s immediate family, to a trust,
the beneficiary of which is a member of the individual’s immediate family or an Affiliate of such individual; (v) in the case of
an individual, by virtue of laws of descent and distribution upon death of the individual; (vi) in the case of an individual, pursuant
to a qualified domestic relations order; or (vii) by virtue of the Sponsor’s organizational documents upon liquidation or dissolution
of the Sponsor; provided that such Transfer shall be permitted only if, prior to or in connection with such Transfer, the transferee
agrees in writing to assume all of the obligations of such Sponsor and Insider Party under this Section 3 and to be bound by the
terms of this Agreement.

 

		(c)	Any Transfer in violation of this Section 3 shall be null and void ab initio.

 

		4.	Redemption; Other Covenants.

 

		(a)	Unless this Agreement shall have been terminated in accordance with Section 6, each Sponsor and
Insider Party hereby agrees that such Sponsor and Insider Party shall not effect a SPAC Stockholder Redemption.

 

		(b)	Each Sponsor and Insider Party hereby agrees to be bound by and subject to (i) Section 9.04 (Exclusive
Dealing) of the Business Combination Agreement to the same extent as such provisions apply to Athena and (ii) Section 9.06 (Confidentiality;
Access to Information; Publicity) of the Business Combination Agreement to the same extent as such provisions apply to the parties to
the Business Combination Agreement, in each case, as if such Sponsor and Insider Party were directly a party thereto.

 

		(c)	Each of the Insiders, Athena and Sponsor agrees that during the period from the date hereof through the
Termination Date, it shall not further modify, amend or waive the performance of any provision under the Letter Agreement.

 

		5.	Closing Date Deliverables. At or prior to the Closing, Sponsor shall deliver to TopCo and
the Company a copy of the Registration Rights Agreement, duly executed by Sponsor.

 

		6.	Termination. This Agreement shall terminate and be void and of no further force and effect,
and all rights and obligations of the Parties hereunder shall terminate without any further liability on the part of any Party in respect
thereof, upon the earlier to occur of (the “Termination Date”) (a) at Closing, (b) such date and time as the Business
Combination Agreement is validly terminated in accordance with its terms and (c) the mutual written agreement of the Parties hereto;
provided that nothing herein shall relieve any Party from liability for any breach hereof prior to the Termination Date, and each
Party will be entitled to any remedies at law or in equity to recover losses, liabilities or damages arising from any such breach. Athena
shall promptly notify the Sponsor and Insider Parties of the termination of the Business Combination Agreement promptly after the termination
of such agreement. Notwithstanding the foregoing or anything to the contrary in this Agreement, Section 2 (solely in the event
that this Agreement terminates at Closing as a result of the Closing occurring), Section 3, Section 4(b)(ii) (solely in the event
that this Agreement terminates at Closing as a result of the Closing occurring and solely with respect to the provisions in Section 9.06
of the Business Combination Agreement that survive following the Closing), and Section 5 (and the other Sections of this Agreement
to the extent relating to the aforementioned provisions and including for the avoidance of doubt, Section 11 through Section
14) shall survive the termination of this Agreement pursuant to this Section 6.

 

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		7.	No Recourse; Several Not Joint. Notwithstanding anything to the contrary contained herein
or otherwise, but without limiting any provision in the Business Combination Agreement or any other agreement contemplated by the Transactions,
this Agreement may only be enforced against, and any claims or causes of action that may be based upon, arise out of or relate to this
Agreement, or the negotiation, execution or performance of this Agreement or the transactions contemplated hereby, may only be made against
the entities and persons that are expressly identified as Parties to this Agreement in their capacities as such and no former, current
or future stockholder, equity holders, controlling persons, directors, officers, employees, general or limited partners, members, managers,
agents or Affiliates of any Party hereto, or any former, current or future direct or indirect stockholder, equity holder, controlling
person, director, officer, employee, general or limited partner, member, manager, agent or Affiliate of any of the foregoing (each, a
“Non-Recourse Party”), shall have any liability for any obligations or liabilities of the Parties to this Agreement
or for any claim (whether in tort, contract or otherwise) based on, in respect of, or by reason of, the transactions contemplated hereby
or in respect of any oral representations made or alleged to be made in connection herewith. Without limiting the rights of any Party
against the other Parties hereto, in no event shall any Party or any of its Affiliates seek to enforce this Agreement against, make any
claims for breach of this Agreement against, or in connection therewith seek to recover monetary damages from, any Non-Recourse Party.
All obligations of a Party under this Agreement are several and not joint, and in no event will a Party seek recourse against another
Party in connection with a breach by another Party.

 

		8.	Fiduciary Duties. Notwithstanding anything in this Agreement to the contrary, (a) the Sponsor
makes no agreement or understanding herein in any capacity other than in the Sponsor’s capacity as a record holder and beneficial
owner of Athena Class B Shares, (b) no Insider makes any agreement or understanding herein in any capacity other than in such Insider’s
capacity as a direct or indirect investor in the Sponsor, and not, in the case of any Insider, in such Insider’s capacity as a director,
officer or employee of the Sponsor or Athena, and (c) nothing herein will be construed to limit or affect any action or inaction by any
Insider or any representative of the Sponsor serving as a member of the board of directors (or other similar governing body) of Athena
or as an officer, employee or fiduciary of Athena, in each case, acting in such person’s capacity as a director, officer, employee
or fiduciary of Athena.

 

		9.	Representations and Warranties.

 

		(a)	Each of the Parties represents and warrants that (a) it has the power and authority, or capacity, as the
case may be, to enter into this Agreement and to carry out its obligations hereunder, (b) the execution and delivery of this Agreement
and the performance of its obligations hereunder have been, as applicable, duly and validly authorized by all corporate or limited liability
company action on its part and (c) this Agreement has been duly and validly executed and delivered by each of the Parties and constitutes,
a legal, valid and binding obligation of each such Party enforceable in accordance with its terms, except as such enforceability may be
limited by bankruptcy Laws, other similar Laws affecting creditors’ rights and general principles of equity affecting the availability
of specific performance and other equitable remedies.

 

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		(b)	Each Sponsor and Insider Party hereby severally but not jointly represents and warrants as of the date
hereof to Athena, the Company and TopCo (solely with respect to itself, himself or herself and not with respect to any other Party):

 

		i.	The execution and delivery of this Agreement by such Person does not, and the performance by such Person
of his, her or its obligations hereunder will not, (A) if such Person is not an individual, result in any breach of any provision of the
organizational documents of such Person, or (B) require any consent, approval or authorization of, or designation, declaration or filing
with, any Governmental Authority that has not been given, except for (1) the filing with the SEC of such reports under Section 13(a) or
15(d) of the Exchange Act as may be required in connection with this Agreement or the transactions contemplated hereby, (2) such filings
with and approvals of the Stock Exchange to permit TopCo Ordinary Shares to be issued in accordance with the Business Combination Agreement
to be listed on the Stock Exchange, (3) filing of certain documents with respect to the Merger under the applicable law of Delaware, (4)
certain regulatory approvals, (5) the SPAC Stockholder Approval or (6) any consents, approvals, authorizations, designations, declarations,
waivers or filings, the absence of which would not reasonably be expected to be, individually or in the aggregate, material to such Person,
as applicable, in each case, to the extent such consent, approval or authorization of, or designation, declaration or filing with, any
Governmental Authority would prevent, enjoin or materially delay the performance by such Person of its, his or her obligations under this
Agreement.

 

		ii.	Such Person is the record and beneficial owner (within the meaning of Rule 13d-3 under the Exchange Act)
of, and has good title to, all of the SPAC Class B Shares and the SPAC Private Placement Warrants as set forth in its respective beneficial
ownership reports filed with the SEC, and there exist no Liens or any other limitation or restriction (other than transfer restrictions
under the Securities Act, Athena’s Governing Documents, Permitted Liens, this Agreement, the Business Combination Agreement, the
Letter Agreement or any other applicable securities Laws), in each case, that could reasonably be expected to (A) impair the ability of
such Person to perform its obligations under this Agreement or (B) prevent, impede or delay the consummation of any of the transactions
contemplated by this Agreement. The equity securities set forth in such beneficial ownership reports filed with the SEC are the only equity
securities in Athena owned of record or beneficially by such Person on the date of this Agreement, and none of such equity securities
are subject to any proxy, voting trust or other agreement or arrangement with respect to the voting of such equity securities, except
as provided hereunder and under the Letter Agreement.

 

		iii.	There are no Actions pending against such Person, or to the knowledge of such Person threatened against
it, before (or, in the case of threatened Actions, that would be before) any arbitrator or any Governmental Authority, which in any manner
challenges or seeks to prevent, enjoin or materially delay the performance by such Person of its, his or her obligations under this Agreement
or the Letter Agreement.

 

		iv.	No broker, finder, financial advisor, investment banker or other Person is entitled to any brokerage fee,
finders’ fee or other commission in connection with the transactions contemplated by the Business Combination Agreement, other than
as disclosed in the SPAC Disclosure Schedules, based upon arrangements made by such Person, for which Athena or any of its Affiliates
may become liable.

 

		v.	Such Person understands and acknowledges that each of Athena, the Company and TopCo is entering into the
Business Combination Agreement in reliance upon such Person’s execution and delivery of this Agreement.

 

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		10.	No Third Party Beneficiaries. This Agreement shall be for the sole benefit of the Parties
and their respective successors and permitted assigns and is not intended, nor shall be construed, to give any Person, other than the
Parties and their respective successors and assigns, any legal or equitable right, benefit or remedy of any nature whatsoever by reason
this Agreement. Nothing in this Agreement, expressed or implied, is intended to or shall constitute the Parties as partners or participants
in a joint venture.

 

		11.	Sponsor Indemnity. For a period of six years
after the Closing Date, TopCo will indemnify, exonerate and hold harmless the Sponsor from and against any and all actions, causes of
action, suits, claims, liabilities, losses, damages and costs and out-of-pocket expenses in connection therewith (including
reasonable attorneys’ fees and expenses) (“Indemnified Liabilities”) incurred by the Sponsor before, on or after
the date of this Agreement, arising out of any third-party action, cause of action, suit, litigation, investigation, inquiry, arbitration
or claim directly relating to the Transactions which names the Sponsor as a defendant (or co-defendant) arising from the Sponsor’s
ownership of equity securities of Athena or TopCo or its control or ability to influence Athena or TopCo; provided, that the
foregoing shall not apply to (i) any Indemnified Liabilities to the extent arising out of any breach by the Sponsor of this Agreement
or any other agreement between the Sponsor, on the one hand, and Athena or TopCo or any of their respective Subsidiaries, on the other
hand, or (ii) the willful misconduct, gross negligence or fraud of the Sponsor. Notwithstanding anything to the contrary in the foregoing
paragraph, the Company shall not be liable for any Indemnified Liabilities in excess of $4 million in the aggregate pursuant to the
foregoing paragraph. For the avoidance of doubt, the rights of the Sponsor to indemnification pursuant to the foregoing paragraph will
be in addition to any other rights the Sponsor may have under any other agreement or instrument to which the Sponsor is or becomes a party
or is or otherwise becomes a beneficiary or under Law.

 

		12.	Further Assurances. Each of the Parties is entitled to rely upon this Agreement and is irrevocably
authorized to produce this Agreement or a copy hereof to any interested party in any administrative or legal proceeding or official inquiry
with respect to the matters covered hereby. Each of the Parties shall pay all of their respective expenses in connection with this Agreement
and the transactions contemplated herein. Each of the Parties shall take, or cause to be taken, all actions and do, or cause to be done,
all things necessary, proper or advisable to consummate the transactions contemplated by this Agreement on the terms and conditions described
therein no later than immediately prior to the consummation of the Transactions.

 

		13.	Notices. Any notice or communication required or permitted hereunder shall be in writing
and either delivered personally, emailed or sent by overnight mail via a reputable overnight carrier, or sent by certified or registered
mail, postage prepaid, and shall be deemed to be given and received (a) when so delivered personally, (b) when sent, with no mail undeliverable
or other rejection notice, if sent by email or (c) three business days after the date of mailing to the address below or to such other
address or addresses as such person may hereafter designate by notice given hereunder:

 

If to Sponsor:

Athena Consumer Acquisition
Sponsor LLC

442 5th Avenue

New York, NY 10018

Attention: Isabelle
Freidheim

Email: If@Athenasponsor.com

 

With a required
copy (which shall not constitute notice) to:

White & Case LLP

555 South Flower Street,
Suite 2700

Los Angeles, CA 90071

Attention: Daniel
Nussen; Morgan Hollins; Joel Rubinstein

Email: Daniel.nussen@whitecase.com;
Morgan.hollins@whitecase.com;

Joel.rubinstein@whitecase.com

 

If to Athena:

Athena Consumer Acquisition
Corp.

442 5th
Avenue

New York, NY 10018

Attn: Isabelle Freidheim

Email: If@Athenasponsor.com

 

    6

     

    

 

With a required
copy (which shall not constitute notice) to:

White & Case LLP

555 South Flower Street,
Suite 2700

Los Angeles, CA 90071

Attention: Daniel
Nussen; Morgan Hollins; Joel Rubinstein

Email: Daniel.nussen@whitecase.com;
Morgan.hollins@whitecase.com;

Joel.rubinstein@whitecase.com

 

If to the Company:

Next.e.Go Mobile SE

Lilienthalstraße
1

52068 Aachen, Germany 

Attention: eelco.van-der-leij@e-go-mobile.com

Email: eelco.van-der-leij@e-go-mobile.com

 

With a required
copy (which shall not constitute notice) to:

Sullivan & Cromwell
LLP

Neue Mainzer Strasse
52

60311 Frankfurt, Germany

Attention: Clemens
Rechberger

Email: Rechbergerc@sullcrom.com

 

If to TopCo:

Next.e.GO B.V.

Lilienthalstraße 1

52068 Aachen, Germany

Attention: Eelco Van der Leij

Email: eelco.van-der-leij@e-go-mobile.com

 

With a required
copy (which shall not constitute notice) to:

Sullivan & Cromwell
LLP

Neue Mainzer Strasse
52

60311 Frankfurt, Germany

Attention: Clemens
Rechberger

Email: Rechbergerc@sullcrom.com

 

		14.	No Waiver of Rights, Powers and Remedies. No failure or delay by a Party in exercising any
right, power or remedy under this Agreement, and no course of dealing between the Parties, shall operate as a waiver of any such right,
power or remedy of such Party. No single or partial exercise of any right, power or remedy under this Agreement by a Party, nor any abandonment
or discontinuance of steps to enforce any such right, power or remedy, shall preclude such Party from any other or further exercise thereof
or the exercise of any other right, power or remedy hereunder. The election of any remedy by a Party shall not constitute a waiver of
the right of such Party to pursue other available remedies. No notice to or demand on a Party not expressly required under this Agreement
shall entitle the Party receiving such notice or demand to any other or further notice or demand in similar or other circumstances or
constitute a waiver of the rights of the Party giving such notice or demand to any other or further action in any circumstances without
such notice or demand.

 

		15.	Incorporation by Reference. Sections 1.02 (Construction); 12.03 (Assignment); 12.06
(Governing Law); 12.07 (Captions; Counterparts); 12.09 (Entire Agreement); 12.10 (Amendments); 12.11 (Severability); 12.12 (Jurisdiction);
12.13 (Waiver of Jury Trial); 12.14 (Enforcement) and 12.16 (Nonsurvival of Representations, Warranties and Covenants) of the Business
Combination Agreement are incorporated herein and shall apply to this Agreement mutatis mutandis.

 

[signature page follows]

 

    7

     

    

 

IN WITNESS WHEREOF, the parties hereto have executed
this Sponsor Letter Agreement as of the date first written above.

 

	 	ATHENA CONSUMER ACQUISITION SPONSOR LLC
	 	 
	 	By:	/s/ Isabelle Freidheim
	 	Name: 	Isabelle Freidheim
	 	Title:	Managing Member

 

[Signature Page to Sponsor Letter Agreement]

 

    

     

    

 

IN WITNESS WHEREOF, the parties hereto have executed
this Sponsor Letter Agreement as of the date first written above.

 

	 	ATHENA CONSUMER ACQUISITION CORP.
	 	 
	 	By:	/s/ Jane Park
	 	Name:	Jane Park
	 	Title:	Chief Executive Officer

 

[Signature Page to Sponsor Letter Agreement]

 

    

     

    

 

IN WITNESS WHEREOF, the parties hereto have executed
this Sponsor Letter Agreement as of the date first written above.

 

	 	NEXT E.GO MOBILE SE
	 	 
	 	By:	/s/ Eelco Van der Leij
	 	Name: 	Eelco Van der Leij
	 	Title:	Chief Financial Officer

 

[Signature Page to Sponsor Letter Agreement]

 

    

     

    

 

IN WITNESS WHEREOF, the parties hereto have executed
this Sponsor Letter Agreement as of the date first written above.

 

	 	NEXT.E.GO B.V.
	 	 
	 	By:	/s/ Ariane Martini
	 	Name: 	Ariane Martini
	 	Title:	Managing Director

 

[Signature Page to Sponsor Letter Agreement]

 

    

     

    

 

IN WITNESS WHEREOF, the parties hereto have executed
this Sponsor Letter Agreement as of the date first written above.

 

	 	INSIDER
	 	 
	 	By:	/s/ Isabelle Freidheim
	 	Name: 	Isabelle Freidheim
	 	Title:	Chairman of the Board

 

[Signature Page to Sponsor Letter Agreement]

 

    

     

    

 

IN WITNESS WHEREOF, the parties hereto have executed
this Sponsor Letter Agreement as of the date first written above.

 

	 	INSIDER
	 	 
	 	By:	/s/ Jane Park
	 	Name: 	Jane Park
	 	Title:	Chief Executive Officer and Director

 

[Signature Page to Sponsor Letter Agreement]

 

    

     

    

 

IN WITNESS WHEREOF, the parties hereto have executed
this Sponsor Letter Agreement as of the date first written above.

 

	 	INSIDER
	 	 
	 	By:	/s/ Jennifer Carr-Smith
	 	Name: 	Jennifer Carr-Smith
	 	Title:	Chief Operating Officer

 

[Signature Page to Sponsor Letter Agreement]

 

    

     

    

 

IN WITNESS WHEREOF, the parties hereto have executed
this Sponsor Letter Agreement as of the date first written above.

 

	 	INSIDER
	 	 
	 	By:	/s/ Angelina Smith
	 	Name: 	Angelina Smith
	 	Title:	Chief Financial Officer

 

[Signature Page to Sponsor Letter Agreement]

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