Document:

ADDENDUM

TO THE

RUDDICK
CORPORATION

2002 COMPREHENSIVE
STOCK OPTION AND AWARD PLAN

 1.         Purpose.

The purpose of this Addendum is to provide criteria
for performance objectives applicable to the grant of restricted stock and
performance share awards under the Ruddick Corporation 2002 Comprehensive Stock
Option and Award Plan to executive officers of Ruddick Corporation and its
Affiliates.  Such grants will be based upon the level of achievement of
financial, business and other performance criteria.  This Addendum is intended
to permit the payment of bonuses under various plans or arrangements that may
qualify as performance-based compensation under Code Section 162(m) and related
regulations.

2.         Definitions.

(a)    "Affiliate" means a wholly
owned subsidiary of Ruddick Corporation or any entity that, directly or
indirectly, is controlled by Ruddick Corporation.

(b)    "Board" means the Board of
Directors of Ruddick Corporation.

(c)    "Bonus" means a restricted
stock or performance share award made pursuant to the Plan with respect to a
particular Performance Period, determined pursuant to Section 8 below.

(d)    "Bonus Formula" means as to
any Performance Period, the formula established by the Committee pursuant to
Section 6 of this Addendum in order to determine the Bonus amounts, if any, to
be paid to Participants based upon the level of achievement of targeted goals
for the selected Performance Measures.  The formula may differ from Participant
to Participant or business group to business group.  The Bonus Formula shall be
of such a nature that an objective third party having knowledge of all the
relevant facts could determine whether targeted goals for the Performance
Measures have been achieved.

(e)    "Code" means the Internal
Revenue Code of 1986, as amended, and the regulations promulgated thereunder.

(f)    "Committee" means the
Compensation Committee of the Board consisting of at least two directors who
shall qualify as "outside directors" within the meaning of Code Section 162(m).

(g)    "Fiscal Year" means the fiscal
year of Ruddick Corporation or its Affiliates.  

(h)    "Participant" means an
employee of Ruddick Corporation or its Affiliates who is considered an
executive officer of Ruddick Corporation or its Affiliates within the meaning
of the Securities Exchange Act of 1934, as amended, and the rules and
regulations promulgated thereunder.

(i)     "Performance-Based
Compensation" means compensation that qualifies as "performance-based
compensation" within the meaning of Code Section 162(m) and related
regulations.

 

(j)     "Performance Measure"
means any one or more of the performance criteria listed below.  The
performance criteria may be applied either individually, alternatively, or in
any combination and measured on an absolute basis or relative to a
pre-established target as may be specified and approved by the Committee.  The
performance criteria may include: return on invested capital, net operating
profit (before or after tax), operating profit margin, gross margin, operating
profit, earnings before income taxes, earnings (which may include earnings
before interest and taxes and net earnings, and may be determined in accordance
with United States Generally Accepted Accounting Principles ("GAAP") or
adjusted to include or exclude any or all items), earnings per share (on a GAAP
or non-GAAP basis), growth in any of the foregoing measures, stock price,
return on equity or average shareholders' equity, total shareholder return,
growth in shareholder value relative to the moving average of the S&P 500
Index or another index, return on capital, return on assets or net assets,
return on investment, economic value added, market shares, overhead or other
expense reduction, credit rating, strategic plan development and
implementation, succession plan development and implementation, improvement in
workforce, diversity, customer indicators, improvements in productivity,
attainment of objective operating goals and employee metrics.

(k)    "Performance Period" means
any Fiscal Year or such other period as determined by the Committee.

(l)     "Plan" means the Ruddick
Corporation 2002 Comprehensive Stock Option and Award Plan.

(m)   "Predetermination Date"
means, for a Performance Period, (i) the earlier of 90 days after commencement
of the Performance Period or the expiration of 25% of the Performance Period,
provided that the achievement of targeted goals under the selected Performance
Measures for the Performance Period is substantially uncertain at such time; or
(ii) such other date on which a performance goal is considered to be pre-established
pursuant to Code Section 162(m).

3.         Eligibility.

The individuals eligible to receive grants of
restricted stock and performance shares under the terms of this Addendum for a
given Performance Period shall be limited to Participants as defined herein.  

4.         Plan
Administration.

(a)    The Committee shall be responsible
for the requirements for qualifying compensation as Performance-Based
Compensation.  Subject to the limitations on Committee discretion imposed under
Code Section 162(m), including limits on discretionary bonus increases, the
Committee shall have such powers as may be necessary to discharge its duties
hereunder.  The Committee shall be responsible for the general administration
and interpretation of the Plan and for carrying out the provisions of the Plan
and this Addendum, including the authority to construe and interpret the terms
of the Plan and this Addendum, determine the manner and time of payment of any
Bonuses, prescribe forms and procedures for purposes of participation and distribution
of Bonuses and adopt rules, regulations and to take such action as it deems
necessary or desirable for the proper administration of the Plan and this
Addendum.  The Committee may delegate its administrative tasks to Ruddick
Corporation employees or others as appropriate for proper administration of the
Plan and this Addendum.

(b)    Any rule or decision by the
Committee or its delegate(s) that is not inconsistent with the provisions of the
Plan and this Addendum shall be conclusive and binding on all persons, and
shall be given the maximum deference permitted by law.

                                                                                 
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5.         Term.

            This
Addendum shall be effective as of October 2, 2006.  Notwithstanding the
foregoing, this Addendum shall terminate unless it is approved at the next
Ruddick Corporation annual shareholders' meeting following the date that the
Board adopts this Addendum.  Once approved by Ruddick Corporation's
shareholders, this Addendum shall continue until the earlier of (i) a
termination under Section 9 of this Addendum, (ii) the date any shareholder
approval requirement under Code Section 162(m) ceases to be met or (iii) the
date that is five years after the February 15, 2007 shareholder meeting.  

6.         Bonuses.

Prior to the Predetermination Date for a Performance
Period, the Committee shall designate and approve in writing, the following:

(a)    Performance Period;

(b)    Positions or names of employees
who will be Participants for the Performance Period;

(c)    Targeted goals for selected
Performance Measures during the Performance Period; and

(d)    Applicable Bonus Formula for each
Participant, which may be for an individual Participant or a group of
Participants.

7.         Determination
of Amount of Bonus.

(a)    Calculation.  After the end
of each Performance Period, the Committee shall certify in writing (to the
extent required under Code Section 162(m)) the extent to which the targeted
goals for the Performance Measures applicable to each Participant for the
Performance Period were achieved or exceeded.  The Bonus for each Participant
shall be determined by applying the Bonus Formula to the level of actual
performance that has been certified by the Committee.  Notwithstanding any
contrary provision of the Plan and this Addendum, the Committee, in its sole
discretion, may eliminate or reduce the Bonus payable to any Participant below
that which otherwise would be payable under the Bonus Formula.  The aggregate
Bonus(es) payable to any Participant during any Fiscal Year shall not exceed $1,500,000.

        The Committee may appropriately
adjust any evaluation of performance under a Performance Measure to exclude any
of the following events that occurs during a Performance Period:  (A) the
effects of currency fluctuations, (B) any or all items that are excluded from
the calculation of earnings as reflected in any Ruddick Corporation press
release and Form 8-K filing relating to an earnings announcement, (C) asset
write-downs, (D) litigation or claim judgments or settlements, (E) the effect
of changes in tax law, accounting principles or other such laws or provisions
affecting reported results, (F) accruals for reorganization and restructuring
programs, and (G) any other extraordinary or non-operational items.

(b)    Right to Receive Payment. 
Each Bonus under the Plan and this Addendum shall be paid solely from general
assets of Ruddick Corporation and its Affiliates.  The Plan is unfunded and
unsecured; nothing in the Plan or this Addendum shall be construed to create a
trust or to establish or evidence any Participant's claim of any right to
payment of a Bonus other than as an unsecured general creditor with respect to
any payment to which he or she may be entitled.

                                                                                      
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8.         Payment
of Bonuses.

(a)    Timing of Distributions. 
Ruddick Corporation and its Affiliates shall distribute amounts payable to
Participants as soon as is administratively practicable following the
determination and written certification of the Committee for a Performance
Period, but in no event later than two and one-half months after the end of the
calendar year in which the Performance Period ends.

(b)    Payment.  The payment of a
Bonus, if any (as determined by the Committee at the end of the Performance
Period), with respect to a specific Performance Period requires that the
employee be an active employee on Ruddick Corporation's or an Affiliate's
payroll on the last day of each applicable Performance Period and at the time
the payment is made, unless the Participant's employment was earlier terminated
due to early, normal or late retirement under the terms of the Ruddick
Corporation pension or similar retirement plan.

(c)    Code Section 409A.  To the
extent that any Bonus under the Plan is subject to Code Section 409A, the terms
and administration of such Bonus shall comply with the provisions of such
Section, applicable IRS guidance and good faith reasonable interpretations
thereof, and, to the extent necessary to achieve compliance, shall be modified,
replaced, or terminated at the discretion of the Committee.

9.         Amendment
and Termination.

The Committee may amend, modify, suspend or terminate
the Plan, in whole or in part, at any time, including the adoption of
amendments deemed necessary or desirable to correct any defect or to supply
omitted data or to reconcile any inconsistency in this Addendum or in any Bonus
granted under the Plan; provided, however, that no amendment, alteration,
suspension or discontinuation shall be made which would (i) increase the amount
of compensation payable pursuant to such Bonus, or (ii) cause compensation that
is, or may become, payable hereunder to fail to qualify as Performance-Based
Compensation.  Notwithstanding the foregoing, the Committee may amend, modify,
suspend or terminate this Addendum if any such action is required by law.  To
the extent required under applicable law, including Code Section 162(m), amendments
shall be subject to shareholder approval.  At no time before the actual time of
an award to Participants under the Plan and this Addendum shall any Participant
accrue any right whatsoever under the Plan or this Addendum except as otherwise
stated in the Plan and this Addendum.

10.       Withholding.

Distributions pursuant to the Plan shall be subject to
all applicable taxes and contributions required by law to be withheld in
accordance with procedures established by Ruddick Corporation.

11.       No
Additional Participant Rights.

The selection of an individual for participation in the
Plan shall not give such Participant any right to be retained in the employ of
Ruddick Corporation or any of its Affiliates, and the right of Ruddick
Corporation and any such Affiliate to dismiss such Participant or to terminate
any arrangement pursuant to which any such Participant provides services to
Ruddick Corporation or its Affiliates, with or without cause, is specifically
reserved.  No person shall have claim to a Bonus under the Plan and this
Addendum, except as otherwise provided for herein, or to continued
participation under the Plan.  There is no obligation for uniformity of
treatment of Participants under the Plan.  The benefits provided for
Participants under the Plan shall be in addition to and shall in no way
preclude other forms of

                                                                                        
4

 compensation to or in respect of such Participants.  It
is expressly agreed and understood that the employment of a Participant is
terminable at the will of either party and, if such Participant is a party to
an employment contract with Ruddick Corporation or one of its Affiliates, in
accordance with the terms and conditions of the Participant's employment
agreement.

12.       Successors.

All obligations of Ruddick Corporation or its Affiliates
under the Plan and this Addendum, with respect to awards granted under the Plan
and this Addendum, shall be binding on any successor to Ruddick Corporation,
whether the existence of such successor is the result of a direct or indirect
purchase, merger, consolidation, or otherwise, of all or substantially all of
the business or assets of Ruddick Corporation.

13.       Nonassignment.

The rights of a Participant under the Plan and this
Addendum shall not be assignable or transferable by the Participant except by
will or the laws of descent and distribution.

14.       Severability.

If any portion of this Addendum is deemed to be in
conflict with applicable law, that portion of the Addendum, and that portion
only, will be deemed void under applicable law.  All other provisions of this
Addendum will remain in effect.  Furthermore, if any provision of this Addendum
would cause Bonuses not to constitute Performance-Based Compensation, that
provision shall be severed from, and shall be deemed not to be a part of, this
Addendum, but the other provisions hereof shall remain in full force and
effect.

15.       Governing
Law.

This Addendum shall be governed and construed under
the laws of the State of North Carolina.

IN WITNESS WHEREOF, Ruddick Corporation has caused this Addendum to be executed this 20th
day of February, 2007, effective as of October 2, 2006.

RUDDICK CORPORATION

By: /s/ John B. Woodlief                                         

Title: Vice President - Finance and             

         Chief
Financial Officer                                   

 

        
6AMENDMENT TO THE
JOURNAL COMMUNICATIONS, INC.
2003 EQUITY INCENTIVE PLAN, AS AMENDED  

        This
Amendment to the Journal Communications, Inc. 2003 Equity Incentive Plan, as amended (the
“Plan”), is hereby adopted this 13th day of February, 2007, by the Board of
Directors (the “Board”) of Journal Communications, Inc. (the
“Company”). 

        WHEREAS,
the Company adopted the Plan for the purposes set forth therein; and   

        WHEREAS, pursuant
to Article 19 of the Plan, the Board has the authority to amend the Plan with respect to
certain matters; and   

        WHEREAS,
the Board has approved and authorized this Amendment to the Plan;   

        NOW,
THEREFORE, the Plan is hereby amended, effective as of the date hereof, in the following
particulars:   

        1.                 By
deleting Section 2(b) in its entirety and replacing it with the following:  

		    “(b)                      “Award” means
a Stock Grant, a Performance Unit Grant, a Stock Unit                Grant, a grant of
Stock Appreciation Rights (SARs) or a grant of Non-statutory                Stock Options
or Incentive Stock Options pursuant to the provisions of this                Plan.” 

        2.                 By
adding the following new subsection (w) to Section 2 and renumbering
          accordingly:  

		    “(w)                      “Stock
Appreciation Right” or “SAR” means a right granted to                a
Participant under Section 9A to receive a payment in shares of Class B Common
               Stock equal to the difference between the Fair Market Value of a share of
Class                B Common Stock as of the date of exercise of the SAR over the base
price of the                SAR, all as determined pursuant to Section 9A.” 

        3.                 By
adding the words “or SAR” or “and SAR,” as applicable,
          after the word “Option,” and by adding the words “or SARs”          or
“and SARs,” as applicable, after the word “Options,” in
          Sections 3.1, 5, 6, 11, 12, 14, 17, 19, and 21.  

        4.                 By
deleting Section 4 in its entirety and replacing it with the following:  

        “Awards
under the Plan may be granted in any one or a combination of: 

	 	(a) 	Stock
Grants;  

	 	(b) 	Non-statutory
Stock Options;  

	 	(c) 	Incentive
Stock Options;  

	 	(d) 	SARs;  

	 	(e) 	Stock
Unit and Performance Unit Grants  

        as
defined in paragraphs 7, 8, 9, 9A and 10 of the Plan. 

	 	        The
Committee shall, in its discretion, determine from time to time which Participants will
be granted Awards under the Plan, the number of shares of Class B Common Stock subject to
each Award, whether each Option will be an Incentive Stock Option or a Non-statutory
Stock Option (except that Incentive Stock Options may not be awarded to Outside
Directors), the exercise price of an Option, the base price of a SAR and the
restrictions, if any, which will be applicable to each Stock Grant, Performance Unit
Grant or Stock Unit Grant. In making all such determinations, the Committee shall take
into account the duties, responsibilities and performance of each respective Participant,
his or her present and potential contributions to the growth and success of the Company,
his or her compensation and such other factors as the Committee shall deem relevant to
accomplishing the purposes of the Plan. Notwithstanding the discretion the Committee has
to establish the exercise price of an Option or base price of a SAR, the Committee may
not re-price any Option or SAR under this Plan unless Shareholder approval is obtained
for such re-pricing.  

	 	        No
Participant shall have any voting or dividend rights or other rights of a shareholder in
respect of any shares of Class B Common Stock covered by an Option or SAR prior to the
time that the Participant’s name is recorded on the Company’s shareholder
records as the holder of record of such shares acquired pursuant to the exercise of an
Option or SAR.” 

        5.                 By
adding the following new Section 9A:  

	 	        “9A.       STOCK
APPRECIATION RIGHTS.  

	 	        9A.1
Grant of Stock Appreciation Rights. 

	 	        (a)       Grants
to Employees and Directors. The Committee may, from time to time,
               grant SARs to Employees and Directors.  

	 	        (b)       Terms
of SARs. SARs granted under this Plan are subject to the following
               terms and conditions:  

	 	        (i)       Right
to Payment. Upon the exercise of a SAR, the Participant to whom it                is
granted has the right to receive a payment in shares of Class B Common Stock
               equal to the excess, if any, of:  

	 	        (1)                      The
Fair Market Value of one share of Class B Common Stock on the date of
               exercise; over  

	 	        (2)                      The
base price of the SAR as determined by the Committee, which shall not be
               less than the Fair Market Value of one share of Class B Common Stock on
the Date                of Grant.  

	 	        (ii)       Terms
of SARs. The term during which each SAR may be exercised shall be                ten
years from the Date of Grant, or such shorter period determined by the
               Committee. The Committee shall determine the date on which each SAR shall
become                exercisable and may provide that a SAR shall become exercisable in
installments.                The SARs comprising each installment may be exercised in
whole or in part at any                time after such installment becomes exercisable.
The Committee may, in its sole                discretion, accelerate the time at which
any SAR may be exercised in whole or in                part.  

-2- 

	 	        Notwithstanding
the above, in the event of a Change in Control of the Company, all SARs shall become
immediately exercisable.  

	 	        (iii)       Termination
of Service. Unless the Committee specifies otherwise in the           award agreement
or thereafter, the following terms shall apply with respect to           SARs granted
hereunder:  

	 	        Upon
the termination of a Participant’s service for any reason other than death,
Disability or Termination for Cause, or following a Change in Control, the Participant’s
SARs shall be exercisable only as to those SARs which were immediately exercisable by the
Participant at the date of termination and only for a period of six months following
termination (or, in the case of a Participant’s Retirement, for the remainder of the
original term of the SARs).  

	 	        In
the event of Termination for Cause, all rights under the Participant’s SARs shall
expire upon the Participant’s termination of employment.  

	 	        In
the event of the death or Disability of a Participant or termination of employment after
a Change in Control, all SARs held by the Participant, shall become fully vested and
shall be exercisable by the Participant or his or her legal representatives or
beneficiaries for one year.  

        5.                 All
other provisions of the Plan shall remain the same.”   

        IN
WITNESS WHEREOF, Journal Communications, Inc., by a duly authorized officer, has executed
this Amendment to the Plan, this 13th day of February, 2007. 

	 	
JOURNAL
COMMUNICATIONS, INC. 

	 	
By:  /s/ Mary Hill Leahy 

-3-

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