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Exhibit 10 - e

Summary of Advanta Corp. Supplemental Executive Retirement Plan

On February 11, 2005, the Compensation Committee of the Board of Directors of Advanta Corp. and the
Board of Directors approved and established the Advanta Corp. Supplemental Executive Retirement
Plan (the “SERP”). The SERP was established in order to provide Dennis Alter, Chairman and Chief
Executive Officer, with certain retirement benefits in recognition of his more than 45 years of
service to the Company. Subject to the vesting requirements described below, under the terms of
the SERP, Mr. Alter will be entitled to an annual retirement benefit of $625,000 upon reaching age
70 for his and his spouse’s lives. The amount payable was determined based on a percentage of Mr.
Alter’s 2001 base salary and target bonus. The annual benefit vests ratably over an eight year
period beginning in 2005. In the event of death, disability or a change in control, as defined in
the SERP, the annual benefit will become fully vested and immediately payable. In the event of a
change in control, Mr. Alter is also entitled to receive a gross up for excise taxes that arise and
for the reimbursement for such taxes.exv10wh

 

Exhibit 10-h

Summary of Life Insurance Benefits for Directors and Executives

The Company pays the premiums for life insurance policies on the lives of non-employee Directors.
The Board member has the right to designate the beneficiary under the applicable life insurance
policy. Each non-employee Director is eligible to receive a $500,000 policy. The policies
insuring the non-employee Directors are term life insurance policies, on which there is no build-up
in cash value.

In 1993, the Company established as an executive benefit a split dollar life insurance program for certain
of the Company’s executive officers. The agreements used for this program are substantially in the
form attached hereto. In connection with the split dollar life insurance program, the Company
agreed to make premium payments on life insurance policies purchased for the benefit of certain of
its executives. The executive officer has the right to designate the beneficiary under the
policies. If either party terminates the agreement, the executive must pay the Company the amount
of premiums paid by or on behalf of the Company but not more than the cash value of the life
insurance policy. Upon the death of an insured executive, the Company is entitled to receive, out
of the proceeds of the policy, the amount of its cash investment in the policies. Effective July
30, 2002, in response to the enactment of the Sarbanes-Oxley Act of 2002, the Company stopped
paying the premiums associated with the life insurance policies purchased for the split dollar life
insurance program. Presently there are split dollar life insurance policies in place for three of
the Company’s executives which are expected to pay death benefits aggregating approximately $68
million.

In addition to the insurance benefits described above, the Company provides a $1,000,000 term life
insurance benefit for certain senior management employees.

 

 

SPLIT DOLLAR INSURANCE AGREEMENT

     SPLIT DOLLAR INSURANCE AGREEMENT dated as of _________by and between
_________(the “Owner”) and ADVANTA CORP. (“Company”).

     The parties hereto in consideration of the agreements and covenants hereinafter set forth and
intending to be legally bound, agree as follows:

     1. This agreement relates to [insert applicable policy numbers] on the life of [name of
exectutive] (“Insured”) issued by [name of insurance company] (“Insurer”). The Policies have been
included as part of a split-dollar life insurance arrangement established by the Company on [insert
date]. Subject to the conditions hereinafter set forth, the Owner shall be the sole owner of the
Policies.

     2. The Company has heretofore and shall continue to pay the portion of the annual premiums on
the Policies equal to: (i) the annual net premiums, minus (ii) the value of the death
benefits to which the Owner is then entitled, determined by using the lesser of (a) the applicable
one-year term premium cost computed under Revenue Ruling 55-747, 1955-2 C.B. 228 (or any
superseding ruling thereto) or (b) the applicable premium rates charged by the Insurer for initial
issue one-year term insurance. The Owner shall pay to the Company in connection with the Policies,
or directly to the Insurer, the amount described in clause (ii) above, and such payments shall
continue to be made to the Company notwithstanding the fact that there are no annual net premiums
on the Policies or that the Company’s obligation to pay premiums is satisfied by distributions from
the Policies. In any year, the “annual net premiums” shall equal the gross premiums

 

 

less Policy dividends, which are not used to purchase additional insurance. The aggregate of
such Company payments, reduced by amounts received by the Company with respect to the Policies, is
hereinafter referred to as the Company’s “Cash Investment” in the Policies. The Company shall also
pay to or on behalf of [name of executive] a bonus equal to the amount described in clause (ii)
above.

     3. In consideration of the payments made pursuant to paragraph 2 hereof, the Company shall
receive from the proceeds of the Policies, upon the death of the Insured (or upon the surrender of
the Policies during the Insured’s lifetime) an amount equal to the Company’s Cash Investment in the
Policies, as calculated under paragraph 2 hereof. The balance of the proceeds, if any, shall be
paid as provided by the Owner in the Policies.

     4. To secure the Cash Investment, the Owner shall assign to the Company a security interest in
the Policies equal in amount to the Cash Investment and such security interest shall be limited to
the Company’s right to receive such amount out of the proceeds of the Policies.

     5. The assignment to the Company provided for in this agreement shall be effectuated by the
execution of a Collateral Assignment Agreement substantially in the form attached hereto as Exhibit
“A”.

     6. The Owner shall notify the Insurer of the Collateral Assignment Agreement and shall take no
action that would impair the security interest of the Company under the Collateral Assignment
Agreement.

 

 

     7. Each and every right, interest or incident of ownership associated with the Policies which
are not expressly assigned to the Company by the Collateral Assignment Agreement shall be retained
by the Owner, including, but not limited to, the right to designate and change the beneficiaries of
the Policies, the right to transfer the Policies subject to the rights assigned to the Company, the
right to surrender the Policies subject to the rights assigned to the Company, and the right to
exercise any option provided in the Policies.

     8. Subject to taking notice of the Collateral Assignment Agreement when it is filed at its
home office, the Insurer shall have no obligation except as set forth in the Policies. The Insurer
shall not be bound to inquire into or take notice of any of the covenants herein contained. Upon
the Insured’s death (or upon surrender of the Policies prior to the death of the Insured), the
Insurer shall be discharged from its obligations upon payment of the proceeds in accordance with
the provisions of the Policies and the Collateral Assignment Agreement and without regard to this
agreement or any amendment hereof.

     9. For purposes of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”),
the Company is the “Named Fiduciary” and “Administrator” within the meaning of sections 402(a) and
3(16)(A) of ERISA, respectively, and the fiduciary for deciding claims. All claims shall be
resolved under procedures that comply with regulations promulgated under section 503 of ERISA.

     10. This agreement may be terminated at any time while the Insured is living by written notice
thereof by either the Company or the Owner to the other. As of

 

 

the date of such termination, the Company shall be repaid its Cash Investment solely to the
extent of funds available from the Policies, the Company shall have no further rights in the
Policies and the Collateral Assignment Agreement shall be terminated.

     11. Amendments may be made to this agreement by a writing signed by each of the parties and
attached hereto.

     12. All matters respecting the validity, effect and interpretation of this agreement shall be
determined in accordance with the laws of the Commonwealth of Pennsylvania.

     13. This agreement shall be binding upon the parties hereto and their successors and assigns.

     IN WITNESS WHEREOF, this agreement has been executed on _________, ___.

	 	 	 	 	 	 	 	 	 	 	 
	ADVANTA CORP.	 	[OWNER}
	 
	 	 	 	 	 	 	 	 	 	 
	By:

	 	 	 	By:
	 	 	(SEAL) 	 	 	 
	 
	 	
	 	 	 	
	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	Attest:

	 	 	 	 	 	 	 	 	 	 
	 

	 	
	 	 	 	 	 	 	 	 
	

	 	[Corporate Seal]	 	 	 	 	 	 	 	 

 

 

Exhibit A

COLLATERAL ASSIGNMENT AGREEMENT

     COLLATERAL ASSIGNMENT AGREEMENT dated as of _________, by and between
_________(“Owner”), and ADVANTA CORP. (“Company”).

     This Agreement relates to [name of insurance company] (“Insurer”) Policy No. _________,
(“Policy”) on the life of [name of executive], (“Insured”).

     The parties have entered into a Split Dollar Insurance Agreement (“Insurance Agreement”)
relating to this Collateral Assignment Agreement.

     Pursuant to the Insurance Agreement, the Owner has agreed to assign to the Company a security
interest in the Policy in order to provide for the payment to the Company of the Cash Investment,
as defined in the Insurance Agreement.

     The parties hereto, in consideration of the foregoing and the agreements and covenants
hereinafter set forth and intending to be legally bound hereby, agree as follows:

     1. The Owner hereby assigns to the Company a security interest in the Policy in order to
secure for the Company the payment of the Cash Investment in the Policy, consisting of the
following rights:

          (a) Upon the death of the Insured, the Company shall have the right to receive so much of the
proceeds payable under the Policy as is equal to the Cash Investment, determined as of the date of
the Insured’s death. The Company may collect such portion of the proceeds directly from the
Insurer.

          (b) In the event the Policy is surrendered by the Owner prior to the death of the Insured, the
Company shall have the right to receive so much of the proceeds received as is equal to the Cash
Investment, determined as of the date of surrender. The Company may collect such portion of the
proceeds on surrender of the Policy directly from the Insurer.

 

 

     2. The Insurer is authorized to rely solely on the written statement of the Company and the
Owner for the exercise of any rights under the Policy assigned herein and as to the amount of the
Cash Investment as of any date. The Insurer is hereby authorized to recognize such statement
without investigation or the giving of any notice. The written acknowledgment of receipt by the
Company for any sums paid to it by the Insurer pursuant to the written statement of the Cash
Investment in the Policy shall be a full discharge and release of the Insurer with respect to the
Company’s interest in the Policy. Payment of the Cash Investment shall be made to the exclusive
order of the Company.

     3. Each and every right, interest or incident of ownership associated with the Policy which
is not expressly assigned to the Company by this Collateral Assignment Agreement is retained by the
Owner, including, but not limited to, the right to designate and change the beneficiaries of the
Policy, the right to transfer the Policy subject to the rights assigned to the Company, the right
to surrender the Policy subject to the rights assigned to the Company, and the right to exercise
any option provided in the Policy.

     4. Each of the undersigned declares that no proceedings in bankruptcy are pending against it
or them and that its or their property is not subject to any assignment for the benefit of
creditors.

     5. All matters respecting the validity, effect and interpretation of this Collateral
Assignment Agreement shall be determined in accordance with the laws of the Commonwealth of
Pennsylvania.

     6. This Collateral Assignment Agreement shall be binding upon the parties hereto and their
successors and assigns.

     IN WITNESS WHEREOF, the parties have hereunto set their hands and seals on _________,
_________.

	 	 	 	 	 	 	 	 	 	 	 
	ADVANTA CORP.	 	[OWNER]
	 
	 	 	 	 	 	 	 	 	 	 
	By:

	 	 	 	By:
	 	 	 	 	 	 
	 	 	

	 	 	 	
	 	 	 	 
	 
	 	(SEAL)	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	Attest:

	 	 	 	 	 	 	 	 	 	 
	 	 	

	 	 	 	 	 	 	 	 
	

	 	[Corporate Seal]

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