Document:

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                                                                    Exhibit 10.2

                            CHURCH & DWIGHT CO., INC.
                            STOCK PURCHASE AGREEMENT

     THIS STOCK PURCHASE AGREEMENT (this "AGREEMENT") is made as of the 14th day
of June 2000, by and among Frederick R. Adler ("ADLER"); USA Detergents, Inc., a
Delaware corporation ("USAD"); and Church & Dwight Co., Inc., a Delaware
corporation (the "PURCHASER").

     WHEREAS, USAD and the Purchaser are concurrently entering into a Limited
Liability Company Operating Agreement (the "Joint Venture Agreement"); and

     WHEREAS, the Board of Directors of each of USAD and Purchaser has
determined that the Joint Venture Agreement and the transactions contemplated
thereby are in the best interests of their respective shareholders.

     NOW THEREFORE, in consideration of the mutual terms and conditions set
forth herein, the parties hereto hereby agree as follows:

     1. PURCHASE AND SALE OF STOCK.

         (a) Adler Sale. Subject to the terms and conditions of this Agreement,
Adler shall sell to the Purchaser, and the Purchaser shall purchase from Adler,
1,071,428 shares (the "ADLER SHARES") of the common stock (the "COMMON STOCK")
of USAD at a per share purchase price of $7.00 (the "PER SHARE PURCHASE PRICE").

         (b) USAD Sale. Subject to the terms and conditions of this Agreement,
USAD shall issue and sell to the Purchaser, and the Purchaser shall purchase
from USAD, 367,174 shares (the "USAD SHARES") of the Common Stock at the Per
Share Purchase Price.

     2. CLOSING.

         (a) Closing Date. The purchase and sale of the Adler Shares and the
USAD Shares will take place concurrently at a closing (the "CLOSING"), to be
held on June 13, 2000, at the offices of Gibson, Dunn & Crutcher LLP, 4 Park
Plaza, Irvine, California 92614, or at such other time and place as the parties
hereto may mutually agree.

         (b) Transfer of Adler Shares. At the Closing, Adler shall deliver to
the Purchaser endorsed share certificates or executed stock powers and other
good and sufficient instruments of transfer as the Purchaser may reasonably
require to vest effectively in the Purchaser good and valid title to the Adler
Shares, free and clear of any claims, liens, pledges, options, security
interests, trusts, encumbrances or other rights or interests of any person.
Against delivery of such duly endorsed share certificates evidencing the Adler
Shares the Purchaser shall deliver to Adler, by wire transfer to an account
designed by Adler in writing not less than three (3) business days prior to the
Closing, funds representing the aggregate purchase price of $7,499,996 (the
"AGGREGATE ADLER PURCHASE PRICE").

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         (c) Issuance of USAD Shares. At the Closing, USAD shall issue and
deliver to the Purchaser share certificates evidencing the USAD Shares, which
shares when issued and delivered to the Purchaser in accordance with this
Agreement will be duly authorized and validly issued, fully paid and
nonassessable. Against delivery of such share certificates evidencing the USAD
Shares the Purchaser shall deliver to USAD, by wire transfer to an account
designed by USAD in writing not less than three (3) business days prior to the
Closing, funds representing the aggregate purchase price of $2,570,218 (the
"AGGREGATE USAD PURCHASE PRICE").

     3. REPRESENTATIONS AND WARRANTIES OF ADLER. Adler hereby represents and
warrants to the Purchaser that:

         (a) Ownership of Shares. All of the Adler Shares are owned of record
and beneficially by Adler, free and clear of any lien, encumbrance, charge or
claim whatsoever. The Adler Shares and the 704,255 shares of Common Stock owned
by Adler that are subject to the Put & Call Agreement (as defined in Section
6(a)(iv) below) constitute all of the shares of Common Stock owned by Adler (it
being understood that Adler or persons related to or associated with Adler have
the right to acquire an additional 563,500 shares of Common Stock upon the
exercise of outstanding stock options and warrants). When the Adler Shares are
sold and delivered to the Purchaser in compliance with the provisions of this
Agreement, the Purchaser will be vested with good and valid title to the Adler
Shares, free and clear of any claims, liens, pledges, options, security
interests, trusts, encumbrances (other than those imposed by United States
federal securities laws) or other rights or interests of any person.

         (b) Authority. Adler has full power and authority to execute and
deliver this Agreement and the other agreements and documents contemplated
herein to which he is a party (the "TRANSACTION DOCUMENTS") and to perform of
all of his obligations hereunder and thereunder. This Agreement and the other
Transaction Documents, when executed and delivered, will constitute valid and
legally binding obligations of Adler enforceable in accordance with their
respective terms, subject to laws of general application relating to bankruptcy,
insolvency and the relief of debtors and subject to the availability of
equitable remedies (the "BANKRUPTCY EXCEPTION"), and to the fact that the
indemnification provisions set forth in the Transaction Documents may be limited
by applicable federal or state law (the "INDEMNIFICATION EXCEPTION").

         (c) Compliance with Other Instruments. The execution, delivery and
performance of this Agreement and the completion of the transactions
contemplated hereby will not result, to the knowledge of Adler, in any violation
or be in conflict with or constitute, with or without the passage of time and
giving of notice, a default under any instrument, judgment, order, writ, decree
or contract to which Adler is a party or by which he is bound or of any
provision of any federal or state statute, rule or regulation applicable to
Adler.

     4. REPRESENTATIONS AND WARRANTIES OF USAD. Except as set forth on Schedule
1 hereto (the "DISCLOSURE SCHEDULE") or as otherwise previously disclosed in an
SEC Report (as defined in Section 4(f) below), USAD hereby represents and
warrants to the Purchaser that:

         (a) Organization and Good Standing. USAD is a corporation duly
organized, validly existing, and in good standing under the laws of the State of
Delaware, and has full

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power and authority to own and operate its properties and assets and to carry on
its business as currently conducted. USAD and its subsidiaries are duly
qualified and authorized to do business, and are in good standing as foreign
corporations, in each jurisdiction where the nature of their activities and of
their properties (both owned and leased) makes such qualification necessary,
except where the failure to so qualify, either individually or in the aggregate,
would not have a Material Adverse Effect. As used in this Agreement, "MATERIAL
ADVERSE EFFECT" means any change or effect that (i) is or is reasonably likely
to be materially adverse to the business, financial condition or results of
operations of USAD and its subsidiaries, or (ii) may impair USAD's ability to
complete the transactions contemplated hereby.

         (b) Capitalization. As of the Closing, the authorized capital stock of
USAD will consist of 30,000,000 shares of Common Stock and 1,000,000 shares of
preferred stock (the "PREFERRED STOCK"). All issued and outstanding shares of
USAD's capital stock have been duly authorized and validly issued, fully paid
and nonassessable. Immediately prior to the Closing, there will be issued and
outstanding 13,825,602 shares of Common Stock and no shares of Preferred Stock.
As of June 6, 2000, other than an aggregate of 1,841,395 shares of Common Stock
reserved for issuance under awards made pursuant to USAD's 1995 Stock Option
Plan and its Stock Option Plan for Non-Employee Directors (collectively, the
"OPTION PLANS"), of which 1,493,551 shares are subject to issued and outstanding
stock options, and an aggregate of 578,524 shares of Common Stock issuable upon
the exercise of outstanding warrants and options issued outside of the Option
Plans, there are no outstanding rights of first refusal, preemptive rights or
other rights, options, warrants, conversion rights, or other agreements either
directly or indirectly for the purchase or acquisition from USAD of any shares
of its capital stock. All of the outstanding shares of Common Stock have been
duly and validly issued in compliance with federal and state securities laws.

         (c) Authorization. All corporate action on the part of USAD and its
officers, directors and stockholders necessary for the authorization, execution
and delivery of this Agreement and the other Transaction Documents, the
performance of all of USAD's obligations hereunder and thereunder, and the
authorization, issuance (or reservation for issuance), sale and delivery of the
USAD Shares has been or will be taken prior to the Closing. This Agreement and
the other Transaction Documents, when executed and delivered, will constitute
valid and legally binding obligations of USAD enforceable in accordance with
their respective terms, subject to the Bankruptcy Exception and the
Indemnification Exception.

         (d) Validity of Securities. The sale of the USAD Shares is not subject
to any preemptive rights or rights of first refusal that have not been properly
waived or complied with. When the USAD Shares are issued, sold and delivered in
compliance with the provisions of this Agreement, the USAD Shares will be duly
authorized and validly issued, fully paid and nonassessable, and will be free of
any liens, encumbrances or restrictions on transfer. Notwithstanding the
foregoing, the USAD Shares may be subject to restrictions on transfer (i)
pursuant to the terms of the Transaction Documents and (ii) under state and
federal securities laws as set forth herein or as otherwise required by such
laws at the time a transfer is proposed.

         (e) Compliance with Other Instruments. Neither USAD nor any of its
subsidiaries is in violation of any term of its current Certificate of
Incorporation or Bylaws, any material agreement, instrument, judgment, order,
or, to USAD's knowledge, any statute, rule or

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regulation applicable to it or its subsidiaries, in any such case the violation
of which would have a Material Adverse Effect. The execution, delivery, and
performance of and compliance with this Agreement and the issuance and sale of
the USAD Shares pursuant hereto will not result in any violation of any term of
the Certificate of Incorporation or Bylaws of USAD or its subsidiaries, or any
material agreement, instrument, or any judgment, or order, or be in conflict
with or constitute a default under any such term, or result in the creation of
any mortgage, pledge, lien, encumbrance, or charge upon any of the properties or
assets of USAD or its subsidiaries.

         (f) SEC Reports and Financial Statements. Since November 14, 1997, USAD
has filed all required forms, reports and documents (collectively, the "SEC
REPORTS") with the SEC, each of which has complied in all material respects with
all applicable requirements of the Securities Act of 1933, as amended (the
"SECURITIES ACT"), and the Securities Act of 1934, as amended (the "EXCHANGE
ACT"), and the regulations promulgated thereunder, each as in effect on the
dates such forms, reports and documents were filed. At the time each was filed,
none of the SEC Reports, including without limitation any financial statements
or schedules included or incorporated by reference therein, contained any untrue
statement of a material fact or omitted to state a material fact required to be
stated or incorporated by reference therein or necessary in order to make the
statements therein, in light of the circumstances under which they were made,
not misleading. The audited consolidated financial statements of USAD included
in the SEC Reports fairly present in all respects, in conformity with generally
accepted accounting principles applied on a consistent basis (except as may be
indicated in the notes thereto), the consolidated financial position of USAD and
its consolidated subsidiaries as of the dates thereof and their consolidated
results of operations and changes in financial condition for the periods then
ended.

         (g) Title to Properties and Assets; Liens, etc. Except as set forth in
Section 4(g) of the Disclosure Schedule, USAD and its subsidiaries have good and
marketable title to their properties and assets, in each case subject to no
mortgage, pledge, lien, encumbrance, or charge, other than (i) liens resulting
from taxes which have not yet become delinquent, or (ii) minor liens,
encumbrances, or defects of title which do not, individually or in the
aggregate, have a Material Adverse Effect. With respect to the properties and
assets they lease, USAD and its subsidiaries are in compliance with all material
terms of such leases which are material to USAD and, except as set forth in
Section 4(g) of the Disclosure Schedule, they hold a valid leasehold free of any
liens, claims or encumbrances that impair its present use of such leased
properties and assets. USAD and its subsidiaries have sufficient rights to use
the property and assets used in connection with the operation of their
businesses.

         (h) Related Party Transactions. Set forth in Section 4(h) of the
Disclosure Schedule is a correct and complete list of (i) all of the
indebtedness of USAD to all officers, directors and stockholders of USAD,
including any member of their immediate families (other than normal expense
vouchers) exceeding $50,000 and (ii) all of the indebtedness of USAD's officers,
directors and stockholders, including any member of their immediate families
(other than expense advances made in the ordinary course of USAD's business) to
USAD exceeding $50,000. Except as set forth on the Disclosure Schedule, none of
USAD's officers or directors nor their respective affiliates has any ownership
interest in any firm or corporation with which USAD is affiliated or with which
USAD has a business relationship in which the obligations of either party exceed
$100,000.

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         (i) Registration Rights. Except as set forth in Section 4(i) of the
Disclosure Schedule or as required by the Registration Rights Agreement (as
defined in Section 6(a)(iii) below), USAD is not under any obligation to
register (as defined in the Registration Rights Agreement) any of its currently
outstanding securities or any of its securities which may hereafter be issued.

         (j) Material Licenses. USAD and its subsidiaries have all operating
authority, licenses, franchises, permits, certificates, consents, rights and
privileges necessary to conduct its business as presently conducted
(collectively "MATERIAL LICENSES") the lack of which would have a Material
Adverse Effect. To the extent that USAD or its subsidiaries lack any of the
foregoing Material Licenses, as described in the Disclosure Schedule, USAD
warrants that it or its subsidiaries can obtain, without undue burden or
expense, such Material License or any similar authority for the conduct of its
business. All of the Material Licenses are in full force and effect and no
violations have been or are expected to be recorded in respect of any such
Material Licenses, except where the failure to be in full force and effect or
where such violation would not, individually or in the aggregate, have a
Material Adverse Effect. No proceeding is pending or threatened that could
result in the revocation or material limitation of any of such Material
Licenses. USAD and its subsidiaries have conducted their businesses so as to
comply in all material respects with all such Material Licenses.

         (k) Employees. To the knowledge of USAD, no employee of USAD or any of
its subsidiaries is in violation of any term of any employment contract,
proprietary information and inventions agreement, non-competition agreement, or
any other contract or agreement relating to the relationship of any such
employee with USAD, its subsidiaries or any previous employer. Neither USAD nor
any of its subsidiaries has any collective bargaining agreements with any of its
employees and there is no labor union organizing activity pending or threatened
with respect to USAD or its subsidiaries.

         (l) Proprietary Information. USAD has taken commercially reasonable
measures to protect the secrecy, confidentiality, and value of all trade
secrets, know-how, inventions, designs, processes, and technical data required
to conduct its business.

         (m) Taxes. USAD and its subsidiaries have filed all tax returns
(federal, state or local) they have been required to file prior to the date
hereof and USAD and its subsidiaries have paid all taxes that have been due and
payable. Neither USAD nor its subsidiaries have any material liability for any
federal, state or local taxes. USAD has not elected to be treated as a
collapsible corporation pursuant to Section 341(f) or Section 1362(a) of the
Internal Revenue Code of 1986, as amended (the "CODE"), nor has it made any
other elections pursuant to the Code (other than elections that relate solely to
methods of accounting, depreciation or amortization) that would have a Material
Adverse Effect. Neither USAD nor any of its subsidiaries has ever had any tax
deficiency proposed or assessed against it and has not executed any waiver of
any statute of limitations on the assessment or collection of any tax or
governmental charge. USAD is not a real property holding company within the
meaning of Section 897 of the Code.

         (n) Environmental Laws. Except as disclosed on Schedule 4(n), each of
USAD and its subsidiaries is in material compliance with all applicable federal,
state and local

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laws and regulations relating to pollution or the protection of human health or
the environment (including, without limitation, ambient air, surface water,
ground water, land surface or subsurface strata) (collectively, "ENVIRONMENTAL
LAWS"), which compliance includes, but is not limited to, the possession by USAD
and its subsidiaries of all material permits and other governmental
authorizations required under applicable Environmental Laws and compliance with
the terms and conditions thereof. Except as disclosed in Schedule 4(n), None of
USAD or any of its subsidiaries has received written notice of or, to the
knowledge of USAD, is the subject of any action, cause of action, claim,
investigation, demand or notice by any person or entity alleging liability under
or non-compliance with any Environmental Law. There are no circumstances that
are reasonably likely to prevent or interfere with the compliance by USAD or any
of its subsidiaries with any Environmental Law in the future.

         (o) Patents, Trademarks, etc. Except as disclosed in Schedule 4(o),
USAD and its subsidiaries have sufficient title or ownership of, or license for,
all patents, patent applications, licenses, trademarks, service marks, trade
names, inventions, processes, formulae, trade secrets, franchises, copyrights
and other proprietary rights (the "INTELLECTUAL PROPERTY") used in connection
with the operation of their businesses with no known infringement of or conflict
with the rights of others. Except for commercial software and applications
generally available to the public and trademarks, service marks and trade names
licensed in the ordinary course of business, there are no material and
outstanding options, licenses, or agreements of any kind relating to the
Intellectual Property, nor is USAD or any of its subsidiaries bound by or a
party to any material options, licenses or agreements of any kind with respect
to the Intellectual Property of any other person or entity. USAD is not aware of
any third party that is infringing or violating any of its or its subsidiaries'
Intellectual Property. USAD has not received any communications alleging that
USAD or any of its subsidiaries has violated or, by conducting their businesses
as proposed, would violate any of the Intellectual Property of any other person
or entity.

         (p) Litigation. Except as disclosed in Schedule 4(p), there are no
actions, suits, proceedings or investigations before any court or administrative
agency pending or, to the knowledge of USAD, threatened against or with respect
to USAD or its subsidiaries, which question the validity of this Agreement or
any action taken or to be taken in connection herewith, or which, either
individually or in the aggregate, might result in a Material Adverse Effect.
Neither USAD nor any of its subsidiaries is a party or subject to, and none of
their assets are bound by, the provisions of any order, writ, injunction,
judgment, or decree of any court or governmental agency or instrumentality which
has had, is having or will have a Material Adverse Effect. There is no action,
suit, proceeding or investigation by USAD or any of its subsidiaries pending or
that USAD or any of its subsidiaries intend to initiate.

         (q) Governmental Consents. All consents, approvals, orders, or
authorizations of, or registrations, qualifications, designations, declarations,
or filings with, any governmental authority, required on the part of USAD in
connection with the valid execution and delivery of this Agreement, the other
Transaction Documents, the offer, sale or issuance of the USAD Shares, and the
completion of any other transaction contemplated hereby have been obtained,
except for notices required or permitted to be filed with certain state and
federal securities commissions after the date hereof, which notices will be
filed on a timely basis.

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         (r) Offering. Assuming the accuracy of the representations and
warranties of the Purchaser contained in Section 5, the offer, issue, and sale
of the USAD Shares: (i) are and will be exempt from the registration and
prospectus delivery requirements of the Securities Act and (ii) have been
registered or qualified (or are exempt from registration and qualification)
under the registration, permit, or qualification requirements of all applicable
state securities laws.

     5. REPRESENTATIONS AND WARRANTIES OF THE PURCHASER. The Purchaser hereby
represents and warrants to each of Adler and USAD that:

         (a) Authorization. All corporate action on the part of the Purchaser
and its officers, directors and stockholders necessary for the authorization,
execution and delivery of this Agreement and the other Transaction Documents and
the performance of all of the Purchaser's obligations hereunder and thereunder
have been or will be taken prior to the Closing. This Agreement and the other
Transaction Documents, when executed and delivered, will constitute valid and
legally binding obligations of the Purchaser enforceable in accordance with
their respective terms, subject to the Bankruptcy Exception and the
Indemnification Exception.

         (b) Purchase Entirely for Own Account. The Adler Shares and the USAD
Shares to be received by the Purchaser will be acquired for investment for the
Purchaser's own account, not with a view to the distribution of any part
thereof, and the Purchaser has no present intention of selling, granting any
participation in, or otherwise distributing the same. The Purchaser does not
have any contract, undertaking, agreement or arrangement with any person to
sell, transfer or grant participations to such person or to any third person,
with respect to any of the Adler Shares or the USAD Shares.

         (c) Investment Experience. The Purchaser is an experienced investor and
acknowledges and represents that it is able to fend for itself, can bear the
economic risk of its investment, and has such knowledge and experience in
financial or business matters that it is capable of evaluating the merits and
risks of the investment in the Adler Shares and the USAD Shares.

         (d) Restricted Securities. The Purchaser understands that the Adler
Shares and the USAD Shares it is purchasing are characterized as "restricted
securities" under the federal securities laws inasmuch as such securities are
being acquired in a transaction not involving a public offering and that under
such laws and applicable regulations such securities may not be resold in the
absence of an effective registration statement covering the Adler Shares and the
USAD Shares or an exemption from registration under the Securities Act. The
Purchaser is familiar with SEC Rule 144 under the Securities Act, as presently
in effect, and understands the resale limitations imposed thereby and by the
Securities Act.

         (e) Legend. The Purchaser understands that the certificates evidencing
the Adler Shares and the USAD Shares may bear a legend in substantially the form
as follows:

   THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933,
        AS AMENDED. THEY MAY NOT BE RESOLD, OFFERED FOR SALE, PLEDGED OR
     HYPOTHECATED IN THE ABSENCE OF A REGISTRATION STATEMENT IN EFFECT WITH
           RESPECT TO THE SECURITIES UNDER THE SECURITIES ACT OF 1933

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       OR AN OPINION OF COUNSEL SATISFACTORY TO USA DETERGENTS, INC. THAT
      SUCH REGISTRATION IS NOT REQUIRED OR UNLESS SOLD PURSUANT TO RULE 144
                         OF THE SECURITIES ACT OF 1933.

     6. CONDITIONS TO CLOSING.

         (a) Conditions to Obligations of the Purchaser. The Purchaser's
obligation to purchase the Adler Shares and the USAD Shares is subject to the
fulfillment, at or prior to the Closing, of all of the following conditions, any
of which may be waived by the Purchaser:

             (i) Representations and Warranties; Performance of Obligations. The
representations and warranties made by USAD in Section 4 hereof must be true and
correct on the date of the Closing, with the same force and effect as if they
had been made on and as of said date. The representations and warranties made by
Adler in Section 3 hereof must be true and correct on the date of the Closing,
with the same force and effect as if they had been made on and as of said date.
The business and assets of USAD must not have been adversely affected in any
material way prior to the Closing. USAD must have performed and complied with
all obligations and conditions herein required to be performed or complied with
by it on or prior to the Closing. Adler must have performed and complied with
all obligations and conditions herein required to be performed or complied with
by him on or prior to the Closing.

             (ii) Joint Venture Agreement. USAD must have entered into the Joint
Venture Agreement.

             (iii) Registration Rights Agreement. USAD must have entered into a
registration rights agreement with the Purchaser of even date herewith.

             (iv) Put & Call Agreement. Adler must have entered into a put and
call agreement with the Purchaser of even date herewith (the "PUT & CALL
AGREEMENT").

             (v) Qualifications; Legal Investment. All authorizations,
approvals, or permits, if any, of any governmental authority or regulatory body
of the United States or of any state that are required in connection with and
prior to the lawful sale and issuance of the Adler Shares and the USAD Shares
pursuant to this Agreement must have been duly obtained and must be effective on
and as of the Closing. As of the Closing, no order enjoining the sale of the
Adler Shares or the USAD Shares may have been issued and no proceedings for such
purpose may be pending or threatened by any governmental authority having
jurisdiction over this transaction. At the time of the Closing, the sale and
issuance of the Adler Shares and the USAD Shares must be legally permitted by
all laws and regulations to which the Purchaser, Adler and USAD are subject.

         (b) Conditions to Obligations of Adler. Adler's obligation to sell the
Adler Shares under this Agreement is subject to the fulfillment, at or prior to
the Closing, of the following conditions, any of which may be waived by Adler:

             (i) Representations and Warranties, Performance of Obligations. The
representations and warranties made by the Purchaser in Section 5 hereof must be
true and correct at the date of the Closing, with the same force and effect as
if they had been made on and

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as of said date. The Purchaser must have performed and complied with all
agreements and conditions herein required to be performed or complied with by it
on or before the Closing.

             (ii) Put & Call Agreement. The Purchaser must have entered into the
Put & Call Agreement.

             (iii) Payment of Purchase Price. The Purchaser must have delivered
to Adler the Aggregate Adler Purchase Price at the Closing for the Adler Shares
purchased by it.

             (iv) Qualifications; Legal Investment. All authorizations,
approvals, or permits, if any, of any governmental authority or regulatory body
of the United States or of any state that are required in connection with the
lawful sale and issuance of the Adler Shares pursuant to this Agreement must
have been duly obtained and must be effective on and as of the Closing. As of
the Closing, no order enjoining the sale of the Adler Shares may have been
issued and no proceedings for such purpose may be pending or threatened by any
governmental authority having jurisdiction over this transaction. At the time of
the Closing, the sale and issuance of the Adler Shares must be legally permitted
by all laws and regulations to which the Purchaser and Adler are subject.

         (c) Conditions to Obligations of USAD. USAD's obligation to issue and
sell the USAD Shares under this Agreement is subject to the fulfillment, at or
prior to the Closing, of the following conditions, any of which may be waived by
USAD:

             (i) Representations and Warranties, Performance of Obligations. The
representations and warranties made by the Purchaser in Section 5 hereof must be
true and correct at the date of the Closing, with the same force and effect as
if they had been made on and as of said date. The Purchaser must have performed
and complied with all agreements and conditions herein required to be performed
or complied with by it on or before the Closing.

             (ii) Joint Venture Agreement. The Purchaser must have entered into
the Joint Venture Agreement.

             (iii) Payment of Purchase Price. The Purchaser must have delivered
to USAD the Aggregate USAD Purchase Price at the Closing for the USAD Shares
purchased by it.

             (iv) Qualifications; Legal Investment. All authorizations,
approvals, or permits, if any, of any governmental authority or regulatory body
of the United States or of any state that are required in connection with the
lawful sale and issuance of the USAD Shares pursuant to this Agreement must have
been duly obtained and must be effective on and as of the Closing. As of the
Closing, no order enjoining the sale of the USAD Shares may have been issued and
no proceedings for such purpose may be pending or threatened by any governmental
authority having jurisdiction over this transaction. At the time of the Closing,
the sale and issuance of the USAD Shares must be legally permitted by all laws
and regulations to which the Purchaser and USAD are subject.

     7. STANDSTILL AGREEMENT.

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         (a) Standstill Agreement. Neither the Purchaser nor any subsidiary or
other controlled affiliate of the Purchaser (the "Purchaser Group") will, on or
before the third anniversary of the Closing, without the prior written consent
of a majority of the members of USAD's Board of Directors (the "Board") who are
not affiliated with the Purchaser Group, do any of the following:

             (i) acquire, offer or agree to acquire any shares of Common Stock
         (or options or warrants to acquire, or securities convertible into or
         exchangeable for, shares of Common Stock) if, as a result of such
         acquisition, the Purchaser Group would beneficially own (within the
         meaning of Rule 13d-3 under the Exchange Act) more than 25% of the then
         outstanding shares of Common Stock; provided, however, that at least
         one-half of any shares of Common Stock that the Purchaser Group
         acquires in excess of the 2,142,857 shares contemplated herein and in
         the Put & Call Agreement may not be acquired by the Purchaser Group at
         a per share price of less than $7.00 and the balance of any such shares
         up to the 25% limit may not be acquired by the Purchaser Group at a per
         share price of less than $6.00;

             (ii) directly or indirectly commence or become a participant in a
         solicitation (as defined in Regulation 14A under the Exchange Act) of
         proxies either to oppose the election of any person to the Board or to
         seek the removal of any person from the Board, which person has been
         nominated by the Board or any nominating committee of the Board;

             (iii) directly or indirectly make or solicit or assist any third
         party to make a tender or exchange offer to purchase any shares of
         Common Stock or make any public announcement concerning, or submit any
         written proposal to the Board for a tender offer, exchange offer,
         merger, share exchange, acquisition of assets or similar transaction
         involving USAD; or

             (iv) publicly propose or publicly disclose any intention, plan or
         arrangement inconsistent with the foregoing or make any public
         announcement or disclosure requesting the Board to amend, modify or
         waive this Section 7.

         (b) The Purchaser acknowledges that money damages would not be a
sufficient remedy for any breach of the provisions of this Section 7 and that in
addition to all other remedies, USAD shall be entitled to specific performance
and injunctive and other equitable relief as a remedy for any such breach, and
the Purchaser further agrees to waive any requirement for the securing or
posting of bond in connection with any such remedy.

         (c) USAD acknowledges and agrees that the Purchaser, by acquiring
shares hereunder and under the Put & Call Agreement, will become an "interested
stockholder" as contemplated by Section 203 of the Delaware General Corporation
Law. As a result of the approval by USAD's Board of Directors of the transaction
in which the Purchaser becomes an interested stockholder, in the absence of the
foregoing provisions of this Section 7, the Purchaser would be free to acquire
shares of USAD's Common Stock. The Purchaser is willing to forego such right to
acquire shares for the three-year period set forth above provided that USAD
complies with its obligations under Section 9.4(b) of the Joint Venture
Agreement. However,

                                       10
<PAGE>

the provisions of Section 7(a) and 7(b) shall terminate and be of no further
force and effect upon the breach by USAD of its obligations pursuant to Section
9.4(b) of the Joint Venture Agreement. Any good faith dispute as to whether USAD
has breached its obligations under said Section 9.4(b) shall be judicially
determined before the termination of Sections 7(a) and 7(b) shall be effective.

     8. MISCELLANEOUS.

         (a) Survival of Warranties. The warranties, representations and
covenants of Adler, USAD and the Purchaser contained in or made pursuant to this
Agreement will survive for a period of one (1) year after the Closing, except
that the representations and warranties of Adler made in Section 3(a) shall
survive for a period of five (5) years, the covenant of CHD contained in Section
7 shall survive for a period of three (3) years and the representations and
warranties made by USAD in Section 4(n) shall survive indefinitely.

         (b) Successors and Assigns. This Agreement will inure to the benefit of
and be binding upon the respective successors and assigns of the parties
(including transferees of any Adler Shares or USAD Shares). Nothing in this
Agreement, express or implied, is intended to confer upon any party other than
the parties hereto or their respective successors and assigns any rights,
remedies, obligations, or liabilities under or by reason of this Agreement,
except as expressly provided in this Agreement.

         (c) Governing Law. This Agreement will be governed by and construed
under the internal laws of the State of New York, without reference to any
principles of conflicts of laws.

         (d) Headings and Captions. The headings and captions used in this
Agreement are used for convenience only and are not to be considered in
construing or interpreting this Agreement.

         (e) Notices. All notices and other communications required or permitted
hereunder will be in writing and will be delivered by facsimile, courier or
nationally recognized overnight delivery service addressed as follows:

         If to Adler:
         ------------
         Venad Administration Services, Inc.
         342 Madison Ave., Suite 807
         New York, New York  10173
         Attention:  Jay S. Nickse, Chief Financial Officer
         Telecopy No.:  212-599-2526

         with a copy to:
         ---------------
         Fulbright & Jaworski L.L.P.
         666 Fifth Avenue
         New York, New York  10103
         Attention:  Warren J. Nimetz
         Facsimile:  212-318-3400

                                       11
<PAGE>

         If to USAD:
         -----------
         1735 Jersey Avenue
         North Brunswick, NJ  08902
         Attn:  Chief Executive Officer
         Telecopy No.: (732) 246-8833

         with a copy to:
         ---------------
         Fulbright & Jaworski L.L.P.
         666 Fifth Avenue
         New York, NY  10103
         Attn:  Sheldon G. Nussbaum
         Telecopy No.: (212) 318-3400

         If to CHD:
         ----------
         469 North Harrison Street
         Princeton, NJ  08543-5297
         Telecopy No.: (609) 497-7177

         with a copy to:
         ---------------
         Gibson, Dunn & Crutcher LLP
         4 Park Plaza
         Irvine, California  92714
         Attention:  Ronald S. Beard
         Telecopy No.: (949) 475-4730

         (f) Finder's Fee. Each party represents that it neither is nor will be
obligated for any finders' fee or commission in connection with this
transaction. The Purchaser shall indemnify and hold harmless Adler and USAD from
any liability for any commission or compensation in the nature of a finders' fee
(and the costs and expenses of defending against such liability or asserted
liability) for which the Purchaser or any of its officers, partners, employees,
or representatives is responsible. Adler shall indemnify and hold harmless the
Purchaser from any liability for any commission or compensation in the nature of
a finders' fee (and the costs and expenses of defending against such liability
or asserted liability) for which Adler or any of his agents or representatives
is responsible. USAD shall indemnify and hold harmless the Purchaser from any
liability for any commission or compensation in the nature of a finders' fee
(and the costs and expenses of defending against such liability or asserted
liability) for which USAD or any of USAD's officers, employees, agents or
representatives is responsible.

         (g) Attorneys' Fees. If any action at law or in equity is necessary to
enforce or interpret the terms of this Agreement, the prevailing party will be
entitled to actual attorney's fees, costs and necessary disbursements in
addition to any other relief to which such party may be entitled.

         (h) Amendments and Waivers. Any term of this Agreement may be amended,
and the observance of any term of this Agreement may be waived (either generally
or in a

                                       12
<PAGE>

particular instance and either retroactively or prospectively), only with the
written consent of each affected party.

         (i) Severability. If any provision of this Agreement, or the
application of such provision to any person or circumstance, is judicially
declared to be invalid, unenforceable or void, such decision will not have the
effect of invalidating or voiding the remainder of this Agreement or affect the
application of such provision to other persons or circumstances, and the part or
parts of this Agreement so held to be invalid, unenforceable or void will be
deemed to have been stricken herefrom and the remainder of this Agreement will
have the same force and effect as if such part or parts had never been included
herein. Any such finding of invalidity or unenforceability will not prevent the
enforcement of such provision in any other jurisdiction to the maximum extent
permitted by applicable law.

         (j) Entire Agreement. This Agreement and the other Transaction
Documents constitute the entire agreement among the parties with respect to the
subject matter hereof and thereof.

         (k) Counterparts. This Agreement may be executed in two or more
counterparts, each of which will be deemed an original, but all of which
together will constitute one and the same instrument.

                                       13
<PAGE>

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.

                                ADLER:

                                          /s/ Frederick R. Adler
                                -----------------------------------------------
                                Frederick R. Adler

                                USAD:

                                USA DETERGENTS, INC.,
                                A DELAWARE CORPORATION

                                By:    /s/ Uri Evan
                                       ----------------------------------------
                                Name:  Uri Evan
                                       ----------------------------------------
                                Title: Chief Executive Officer
                                       ----------------------------------------

                                THE PURCHASER:

                                CHURCH & DWIGHT CO., INC.,
                                A DELAWARE CORPORATION

                                By:    /s/ R. A. Davies III
                                       ----------------------------------------
                                Name:  Robert A. Davies III
                                       ----------------------------------------
                                Title: President and Chief Executive Officer
                                       ----------------------------------------

                                       14<PAGE>
                                                                    Exhibit 10.3

                            CHURCH & DWIGHT CO., INC.
                          REGISTRATION RIGHTS AGREEMENT

     THIS REGISTRATION RIGHTS AGREEMENT (this "AGREEMENT") is made as of the
14th day of June 2000, by and between USA Detergents, Inc., a Delaware
corporation (the "COMPANY"), and Church & Dwight Co., Inc., a Delaware
corporation (the "INVESTOR").

     A. The Company and the Investor are parties to that certain Stock Purchase
Agreement, of even date herewith (the "STOCK PURCHASE AGREEMENT");

     B. The Investor has also entered into a Put & Call Agreement, of even date
herewith, with Frederick R. Adler (the "PUT & CALL AGREEMENT"); and

     C. The parties hereto desire to enter into this Agreement in order to set
forth the registration rights of the Investor and its transferees and assignees
with respect to the Company's common stock (the "COMMON STOCK") purchased by the
Investor under the Stock Purchase Agreement and the Put & Call Agreement.

     NOW, THEREFORE, in consideration of the mutual promises and covenants set
forth herein, the parties hereto hereby agree as follows:

     1. DEFINITIONS. For purposes of this Agreement, the following terms will
have the following meanings:

         (a) "EXCHANGE ACT" means the Securities Exchange Act of 1934, as
amended.

         (b) "FORM S-3" means such form under the Securities Act as in effect on
the date hereof or any registration form under the Securities Act subsequently
adopted by the SEC which permits inclusion or incorporation of substantial
information by reference to other documents previously filed by the Company with
the SEC.

         (c) "HOLDER(S)" means any person owning or having the right to acquire
Registrable Securities or any assignee thereof.

         (d) "REGISTER," "REGISTERED," and "REGISTRATION" refer to a
registration effected by preparing and filing a registration statement or
similar document in compliance with the Securities Act, and the declaration or
ordering of effectiveness of such registration statement or document.

         (e) "REGISTRABLE SECURITIES" means (i) any of the Company's shares of
Common Stock purchased by the Investor under the Stock Purchase Agreement or the
Put & Call Agreement, and (ii) any shares of Common Stock issued (or issuable
upon the conversion or exercise of any warrant, right or other security which is
issued) as a dividend, in connection with a stock split or in connection with
any other distribution with respect to, or in exchange for or in replacement of
the shares referenced in (i), above.

                                       1
<PAGE>

         (f) The number of shares of "REGISTRABLE SECURITIES THEN OUTSTANDING"
means the sum of (i) the number of shares of Common Stock outstanding which are
Registrable Securities, and (ii) the number of shares of Common Stock which are
Registrable Securities issuable pursuant to then exercisable or convertible
securities.

         (g) "SEC" means the Securities and Exchange Commission.

         (h) "SECURITIES ACT" means the Securities Act of 1933, as amended.

     2. REQUEST FOR REGISTRATION.

         (a) If the Company receives, at any time after the date hereof, a
written request from the Holders of a majority of the Registrable Securities
then outstanding that the Company file a registration statement under the
Securities Act covering the registration of at least 25% of the Registrable
Securities then outstanding (or a lesser percent if the anticipated aggregate
offering price, net of underwriting discounts and commissions, would exceed $5
million), then the Company shall:

             (i) within ten days following the receipt thereof, give written
notice of such request to all Holders; and

             (ii) effect as soon as practicable the registration under the
Securities Act of all Registrable Securities which the Holders request to be
registered, subject to the limitations of Section 2(b).

         (b) If the Holders initiating the registration request hereunder
("INITIATING HOLDERS") intend to distribute the Registrable Securities covered
by their request by means of an underwriting, they shall so advise the Company
as a part of their request made pursuant to Section 2(a) and the Company shall
include such information in the written notice referred to in Section 2(a). The
underwriter will be selected by the Company and must be reasonably acceptable to
a majority in interest of the Initiating Holders. In such event, the right of
any Holder to include its Registrable Securities in such registration will be
conditioned upon such Holder's participation in such underwriting and the
inclusion of such Holder's Registrable Securities in the underwriting (unless
otherwise mutually agreed by a majority in interest of the Initiating Holders
and such Holder) to the extent provided herein. All Holders proposing to
distribute their securities through such underwriting shall (together with the
Company as provided in Section 4(e)) enter into an underwriting agreement in
customary form with the underwriter or underwriters selected for such
underwriting. Notwithstanding any other provision of this Section 2, if the
underwriter advises the Initiating Holders in writing that marketing factors
require a limitation of the number of shares to be underwritten, then the
Initiating Holders shall so advise all Holders of Registrable Securities which
would otherwise be underwritten pursuant hereto, and the number of shares of
Registrable Securities that may be included in the underwriting will be
allocated among all Holders thereof, including the Initiating Holders, in
proportion (as nearly as practicable) to the amount of Registrable Securities of
the Company owned by each Holder.

         (c) In addition, the Company will not be obligated to effect, or to
take any action to effect, any registration pursuant to this Section 2:

                                       2
<PAGE>

             (i) After the Company has effected two registrations pursuant to
this Section 2 and such registrations have been declared or ordered effective;

             (ii) During the period starting with the date sixty calendar days
prior to the Company's good faith estimate of the date of filing of, and ending
on a date 180 calendar days after the effective date of, a registration subject
to Section 3 hereof, provided that the Company is actively employing in good
faith all reasonable efforts to cause such registration statement to become
effective;

             (iii) If the Company and the Initiating Holders are unable to
obtain the commitment of an underwriter satisfactory to the Company in the event
the Initiating Holders intend to distribute their Registrable Shares by means of
an underwritten offering;

             (iv) If the Initiating Holders propose to dispose of shares of
Registrable Securities that may be immediately registered on Form S-3 pursuant
to a request made pursuant to Section 12 below;

             (v) If the Company furnishes to the Initiating Holders a
certificate signed by the President or Chief Executive Officer of the Company
stating that, in the good faith judgment of the Board of Directors of the
Company, it would not be in the best interests of the Company for a registration
to be effected as requested under Section 2 hereof, provided that the Company
may only utilize this right of deferral once, with respect to each request, to
defer the filing of such registration for a period of not more than 120 days
from the request of the Initiating Holders; or

             (vi) In any particular jurisdiction in which the Company would be
required to qualify to do business or to execute a general consent to service of
process in effecting such registration, qualification or compliance.

     3. COMPANY REGISTRATION. If (but without any obligation to do so) the
Company proposes to register (including for this purpose a registration effected
by the Company for stockholders other than the Holders) any of its stock or
other equity securities under the Securities Act in connection with the public
offering of such securities solely for cash (other than a registration on Form
S-4 , a registration relating solely to the sale of securities to participants
in a Company stock plan, a registration on any form which does not include
substantially the same information as would be required to be included in a
registration statement covering the sale of the Registrable Securities or a
registration in which the only Common Stock being registered is Common Stock
issuable upon conversion of debt securities which are also being registered),
the Company shall, at such time, promptly give each Holder written notice of
such registration. Upon the written request of each Holder given within twenty
calendar days after mailing of such notice by the Company, the Company shall,
subject to the provisions of Section 8, cause to be registered under the
Securities Act all of the Registrable Securities that each such Holder has
requested to be registered.

     4. OBLIGATIONS OF THE COMPANY. Whenever required under this Agreement to
effect the registration of any Registrable Securities, the Company shall, as
expeditiously as reasonably possible:

                                       3
<PAGE>

         (a) Prepare and file with the SEC a registration statement with respect
to such Registrable Securities and use all commercially reasonable efforts to
cause such registration statement to become effective, and, upon the request of
the Holders of a majority of the Registrable Securities registered thereunder,
keep such registration statement effective for a period of up to 120 calendar
days or until the distribution contemplated in the Registration Statement has
been completed; provided, however, that (i) such 120-day period will be extended
for a period of time equal to the period the Holder refrains from selling any
securities included in such registration at the request of an underwriter of
Common Stock (or other securities) of the Company; and (ii) in the case of any
registration of Registrable Securities on Form S-3 which are intended to be
offered on a continuous or delayed basis, such 120-day period will be extended,
if necessary, to keep the registration statement effective until all such
Registrable Securities are sold, provided that Rule 415, or any successor rule
under the Securities Act, permits an offering on a continuous or delayed basis.

         (b) Prepare and file with the SEC such amendments and supplements to
such registration statement and the prospectus used in connection with such
registration statement as may be necessary to comply with the provisions of the
Securities Act with respect to the disposition of all securities covered by such
registration statement.

         (c) Furnish to the Holders such numbers of copies of a prospectus,
including a preliminary prospectus, in conformity with the requirements of the
Securities Act, and such other documents as they may reasonably request in order
to facilitate the disposition of Registrable Securities owned by them.

         (d) Use all reasonable commercial efforts to register and qualify the
securities covered by such registration statement under such other securities or
Blue Sky laws of such jurisdictions in the United States as may be reasonably
requested by the Holders; provided that the Company will not be required in
connection therewith or as a condition thereto to qualify to do business,
subject itself to taxation or execute a general consent to service of process in
any such states or jurisdictions where it has not already done so.

         (e) In the event of any underwritten public offering, enter into and
perform its obligations under an underwriting agreement, in usual and customary
form, with the managing underwriter of such offering. Each Holder participating
in such underwriting shall also enter into and perform its obligations under
such an agreement.

         (f) Notify each Holder of Registrable Securities covered by such
registration statement at any time when a prospectus relating thereto is
required to be delivered under the Securities Act of the happening of any event
as a result of which the prospectus included in such registration statement, as
then in effect, includes an untrue statement of a material fact or omits to
state a material fact required to be stated therein or necessary to make the
statements therein not misleading in the light of the circumstances then
existing.

         (g) Cause all such Registrable Securities registered pursuant hereunder
to be listed on each securities exchange on which similar securities issued by
the Company are then listed.

                                       4
<PAGE>

         (h) Provide a transfer agent and registrar for all Registrable
Securities registered hereunder and a CUSIP number for all such Registrable
Securities, in each case not later than the effective date of such registration
statement.

         (i) Furnish, at the request of any Holder requesting registration of
Registrable Securities under this Agreement, on the date that such Registrable
Securities are delivered to the underwriters for sale in connection with a
registration under this Agreement, if such securities are being sold through
underwriters, or, if such securities are not being sold through underwriters, on
the date that the registration statement with respect to such securities becomes
effective, (A) an opinion, dated such date, of the counsel representing the
Company for the purposes of such registration, in form and substance as is
customarily given to underwriters in an underwritten public offering, addressed
to the underwriters, if any, and to the Holders requesting registration of
Registrable Securities and (B) a letter dated such date, from the independent
certified public accountants of the Company, in form and substance as is
customarily given by independent certified public accountants to underwriters in
an underwritten public offering, addressed to the underwriters, if any, and to
the Holders requesting registration of Registrable Securities.

     5. HOLDERS TO FURNISH INFORMATION. It is a condition precedent to the
obligations of the Company to take any action under this Agreement with respect
to the Registrable Securities of any selling Holder that such Holder furnish to
the Company such information regarding itself, the Registrable Securities held
by it, and the intended method of disposition of such securities as may be
required to effect the registration of such Holder's Registrable Securities.

     6. EXPENSES OF DEMAND REGISTRATION. All expenses other than underwriting
discounts and commissions incurred in connection with registrations, filings or
qualifications pursuant to Section 2, including (without limitation) all
registration, filing and qualification fees, printers' and accounting fees, fees
and disbursements of counsel for the Company (including fees and disbursements
of counsel for the Company in its capacity as counsel to the selling Holders
hereunder; if Company counsel does not make itself available for this purpose,
the Company shall pay the reasonable fees and disbursements of one counsel for
the selling Holders) will be borne by the Company; provided, however, that the
Company will not be required to pay for any expenses of any registration begun
pursuant to Section 2 if the registration request is subsequently withdrawn at
the request of the Holders of a majority of the Registrable Securities to be
registered (in which case all participating Holders shall bear such expenses),
unless the Holders of a majority of the Registrable Securities agree to forfeit
their right to one demand registration pursuant to Section 2.

     7. EXPENSES OF COMPANY REGISTRATION. The Company shall bear and pay all
expenses incurred in connection with any registration, filing or qualification
of Registrable Securities with respect to the registrations pursuant to Section
3 for each Holder (which right may be assigned as provided in Section 13),
including without limitation all registration, filing, and qualification fees,
printers and accounting fees relating or apportionable thereto and the fees and
disbursements of counsel for the Company in its capacity as counsel to the
selling Holders hereunder (if Company counsel does not make itself available for
this purpose, the Company will pay the reasonable fees and disbursements of one
counsel for the selling Holders selected by them), but excluding underwriting
discounts and commissions relating to Registrable Securities.

                                       5
<PAGE>

     8. UNDERWRITING REQUIREMENTS. In connection with any offering involving an
underwriting of shares of the Company's capital stock, the Company will not be
required under Section 3 to include any of the Holders' securities in such
underwriting unless they accept the terms of the underwriting as agreed upon
between the Company and the underwriters selected by it (or by other persons
entitled to select the underwriters), and then only in such quantity as the
underwriters determine in their sole discretion will not jeopardize the success
of the offering by the Company. If the total amount of securities, including
Registrable Securities, requested by stockholders to be included in such
offering exceeds the amount of securities to be sold other than by the Company
that the underwriters determine in their sole discretion is compatible with the
success of the offering, then the Company will be required to include in the
offering only that number of such securities, including Registrable Securities,
which the underwriters determine in their sole discretion will not jeopardize
the success of the offering (the securities so included to be apportioned pro
rata among the selling stockholders according to the total amount of securities
entitled to be included therein owned by each selling stockholder or in such
other proportions as shall mutually be agreed by such selling stockholders).

     9. DELAY OF REGISTRATION. No Holder has any right to obtain or seek an
injunction restraining or otherwise delaying any such registration as the result
of any controversy that might arise with respect to the interpretation or
implementation of this Agreement.

     10. INDEMNIFICATION. In the event any Registrable Securities are included
in a registration statement under this Agreement:

         (a) To the extent permitted by law, the Company shall indemnify each
Holder, any underwriter (as defined in the Securities Act) for such Holder and
each person, if any, who controls such Holder or underwriter within the meaning
of the Securities Act or the Exchange Act, against any losses, claims, damages,
or liabilities (joint or several) to which they may become subject under the
Securities Act, the Exchange Act or other federal or state law, insofar as such
losses, claims, damages, or liabilities (or actions in respect thereof) arise
out of or are based upon any of the following statements, omissions or
violations (collectively, a "VIOLATION"): (i) any untrue statement or alleged
untrue statement of a material fact contained in such registration statement,
including any preliminary prospectus or final prospectus contained therein or
any amendments or supplements thereto, (ii) the omission or alleged omission to
state therein a material fact required to be stated therein, or necessary to
make the statements therein not misleading, or (iii) any violation or alleged
violation by the Company of the Securities Act, the Exchange Act, any state
securities law or any rule or regulation promulgated under the Securities Act,
the Exchange Act or any state securities law; and the Company will pay to each
such Holder, underwriter or controlling person, as incurred, any legal or other
expenses reasonably incurred by them in connection with investigating or
defending any such loss, claim, damage, liability, or action; provided, however,
that the indemnity agreement contained in this Section 10(a) will not apply to
amounts paid in settlement of any such loss, claim, damage, liability, or action
if such settlement is effected without the prior written consent of the Company
(which consent will not be unreasonably withheld), nor will the Company be
liable in any such case for any such loss, claim, damage, liability, or action
to the extent that it arises out of or is based upon a Violation which occurs in
reliance upon and in conformity with written information furnished expressly for
use in connection with such registration by any such Holder, underwriter or
controlling person. The indemnity agreement contained in this Section 10(a)
shall also not

                                       6
<PAGE>

apply to any such loss, claim, damage, liability or action to the extent that it
arises out of or is based upon the use by any selling Holder of a preliminary or
final prospectus as to which the Company has provided notice to such selling
Holder pursuant to Section 4(f) hereof, but only to the extent that such use
occurs after the actual receipt of such notice by the selling Holder.

         (b) To the extent permitted by law, each selling Holder shall indemnify
the Company, each of its directors, each of its officers who has signed the
registration statement, each person, if any, who controls the Company within the
meaning of the Securities Act, any underwriter, any other Holder selling
securities in such registration statement and any controlling person of any such
underwriter or other Holder, against any losses, claims, damages, or liabilities
(joint or several) to which any of the foregoing persons may become subject,
under the Securities Act, the Exchange Act or other federal or state law,
insofar as such losses, claims, damages, or liabilities (or actions in respect
thereto) arise out of or are based upon any Violation, in each case to the
extent (and only to the extent) that such Violation occurs in reliance upon and
in conformity with written information furnished by such Holder expressly for
use in connection with such registration; and each such Holder will pay, as
incurred, any legal or other expenses reasonably incurred by any person intended
to be indemnified pursuant to this Section 10(b), in connection with
investigating or defending any such loss, claim, damage, liability, or action;
provided, however, that the indemnity agreement contained in this Section 10(b)
will not apply to amounts paid in settlement of any such loss, claim, damage,
liability or action if such settlement is effected without the consent of the
Holder (which consent will not be unreasonably withheld); and provided, that, in
no event will any indemnity under this Section 10(b) exceed the gross proceeds
from the offering received by such Holder.

         (c) Promptly after receipt by an indemnified party under this Section
10 of notice of the commencement of any action (including any governmental
action), such indemnified party will, if a claim in respect thereof is to be
made against any indemnifying party under this Section 10, deliver to the
indemnifying party a written notice of the commencement thereof and the
indemnifying party will have the right to participate in, and, to the extent the
indemnifying party so desires, jointly with any other indemnifying party
similarly noticed, to assume the defense thereof with counsel mutually
satisfactory to the parties; provided, however, that an indemnified party
(together with all other indemnified parties which may be represented without
conflict by one counsel) will have the right to retain one separate counsel,
with the fees and expenses to be paid by the indemnifying party, if
representation of such indemnified party by the counsel retained by the
indemnifying party would be inappropriate due to actual or potential differing
interests between such indemnified party and any other party represented by such
counsel in such proceeding.

         (d) If the indemnification provided for in this Section 10 is held by a
court of competent jurisdiction to be unavailable to an indemnified party with
respect to any loss, liability, claim, damage, or expense referred to herein,
then the indemnifying party, in lieu of indemnifying such indemnified party
hereunder, shall contribute to the amount paid or payable by such indemnified
party as a result of such loss, liability, claim, damage, or expense in such
proportion as is appropriate to reflect the relative fault of the indemnifying
party on the one hand and of the indemnified party on the other in connection
with the Violation(s) that resulted in such loss, liability, claim, damage, or
expense as well as any other relevant equitable considerations; provided,
however, that the contribution agreement contained in this Section 10(d) will
not apply

                                       7
<PAGE>

to amounts paid in settlement of any such loss, claim, damage, liability or
action if such settlement is effected without the prior written consent of the
indemnifying party, which consent shall not be unreasonably withheld. The
relative fault of the indemnifying party and of the indemnified party will be
determined by reference to, among other things, whether the Violation(s) relates
to information supplied by the indemnifying party or by the indemnified party
and the parties' relative intent, knowledge, access to information, and
opportunity to correct or prevent such Violation(s).

         (e) The obligations of the Company and the Holders under this Section
10 will survive the completion of any offering of Registrable Securities in a
registration statement under this Agreement, and otherwise.

     11. REPORTS UNDER SECURITIES EXCHANGE ACT OF 1934. With a view to making
available to the Holders the benefits of Rule 144 promulgated under the
Securities Act and any other rule or regulation of the SEC that may at any time
permit a Holder to sell securities of the Company to the public without
registration or pursuant to a registration on Form S-3, the Company shall:

         (a) make and keep public information available, as those terms are
understood and defined in SEC Rule 144, at all times beginning 90 days after the
effective date of the first registration statement filed by the Company for the
offering of its securities to the general public;

         (b) take such action, including the voluntary registration of its
Common Stock under Section 12 of the Exchange Act, as is necessary to enable the
Holders to utilize Form S-3 for the sale of their Registrable Securities;

         (c) file with the SEC in a timely manner all reports and other
documents required to be filed by the Company under the Securities Act and the
Exchange Act; and

         (d) furnish to any Holder, so long as such Holder owns any Registrable
Securities, forthwith upon request (i) a written statement by the Company that
it has complied with the reporting requirements of SEC Rule 144 (at any time
beginning 90 days after the effective date of the first registration statement
filed by the Company), the Securities Act and the Exchange Act (at any time
after it has become subject to such reporting requirements), or that it
qualifies as a registrant whose securities may be resold pursuant to Form S-3
(at any time after it so qualifies), (ii) a copy of the most recent annual or
quarterly report of the Company and such other reports and documents so filed by
the Company, and (iii) such other information as may be reasonably requested in
availing any Holder of any rule or regulation of the SEC which permits the
selling of any Registrable Securities without registration or pursuant to such
form.

     12. FORM S-3 REGISTRATION.

         (a) In case the Company receives from any Holder or Holders a written
request or requests that the Company effect a registration on Form S-3 and any
related qualification or compliance with respect to all or a part of the
Registrable Securities owned by such Holder or Holders, the Company shall:

                                       8
<PAGE>

             (i) promptly give written notice of the proposed registration, and
any related qualification or compliance, to all other Holders; and

             (ii) as soon as practicable, use all reasonable commercial efforts
to effect such registration and all such qualifications and compliances as may
be so requested and as would permit or facilitate the sale and distribution of
all or such portion of such Holder's or Holders' Registrable Securities as are
specified in such request, together with all or such portion of the Registrable
Securities of any other Holder or Holders joining in such request as are
specified in a written request given within 15 calendar days after receipt of
such written notice from the Company.

         (b) Notwithstanding anything herein to the contrary, the Company will
not be obligated to effect any such registration, qualification or compliance
pursuant to this Section 12:

             (i) If Form S-3 (or any successor form) is not available for such
offering by the Holders;

             (ii) If the Company has, within the 24 month period preceding the
date of such request, already effected two registrations on Form S-3 for the
Holders pursuant to this Section 12;

             (iii) If the Holders, together with the holders of any other
securities of the Company entitled to inclusion in such registration, propose to
sell Registrable Securities and such other securities (if any) at an aggregate
price to the public (net of any underwriters' discounts or commissions) of less
than $3 million;

             (iv) If the Company furnishes to the Initiating Holders a
certificate signed by the President or Chief Executive Officer of the Company
stating that, in the good faith judgment of the Board of Directors of the
Company, it would not be in the best interests of the Company for such Form S-3
Registration to be effected as requested under this Section 12, provided that
the Company may only utilize this right of deferral once, with respect to each
request, to defer the filing of the Form S-3 registration for a period of not
more than 120 days from the request of the Initiating Holders; or

             (iv) In any particular jurisdiction in which the Company would be
required to qualify to do business, subject itself to taxation or execute a
general consent to service of process in effecting such registration,
qualification or compliance unless it has already done so in such jurisdiction.

         (c) Subject to the foregoing, the Company shall file a registration
statement covering the Registrable Securities and other securities so requested
to be registered as soon as practicable after receipt of the request or requests
of the Holders. All expenses incurred in connection with a registration
requested pursuant to this Section 12, including (without limitation) all
registration, filing, qualification, printer's and accounting fees and the
reasonable fees and disbursements of one counsel for the selling Holder or
Holders and counsel for the Company, but excluding any underwriters' discounts
or commissions associated with Registrable Securities, shall be borne by the
Company. Registrations effected pursuant to this Section 12

                                       9
<PAGE>

will not be counted as demands for registration or registrations effected
pursuant to Sections 2 or 3, respectively.

     13. ASSIGNMENT OF REGISTRATION RIGHTS. The rights to cause the Company to
register Registrable Securities pursuant to this Agreement may be assigned (but
only with all related obligations) by a Holder to a transferee or assignee of
such securities who, after such assignment or transfer, holds at least 100,000
Registrable Securities (subject to appropriate adjustment for stock splits,
stock dividends, combinations and other recapitalizations), provided: (a) the
Company is, within a reasonable time after such transfer, furnished with written
notice of the name and address of such transferee or assignee and the securities
with respect to which such registration rights are being assigned; (b) such
transferee or assignee agrees in writing to be bound by and subject to the terms
and conditions of this Agreement, including without limitation the provisions of
Section 14 below; and (c) such assignment will be effective only if immediately
following such transfer the further disposition of such securities by the
transferee or assignee is restricted under the Securities Act. For the purposes
of determining the number of Registrable Securities held by a transferee or
assignee, the holdings of transferees and assignees of a partnership who are
partners or retired partners of such partnership (including spouses and
ancestors, lineal descendants and siblings of such partners or spouses who
acquire Registrable Securities by gift, will or intestate succession) will be
aggregated together and with the partnership; and provided that all assignees
and transferees who would not qualify individually for assignment of
registration rights may have a single attorney-in-fact for the purpose of
exercising any such rights, receiving notices or taking any action under this
Agreement.

     14. MARKET STAND-OFF. During the period of duration specified by the
Company or an underwriter of Common Stock or other securities of the Company,
following the date of sale to the public pursuant to a registration statement of
the Company filed under the Securities Act, the Investor will not, to the extent
requested by the Company and such underwriter, directly or indirectly, sell,
offer to sell, contract to sell (including, without limitation, any short sale),
grant any option to purchase or otherwise transfer or dispose of (other than to
donees who agree to be similarly bound) any securities of the Company held by it
at any time during such period except Common Stock included in such registration
(the "MARKET STAND-OFF"); provided, however, that such Market Stand-Off period
does not exceed 180 days. Notwithstanding the foregoing, the obligations
described in this Section 14 will not apply to a registration relating solely to
employee benefit plans on Form S-1 or Form S-8 or similar forms which may be
promulgated in the future, or a registration relating solely to an SEC Rule 145
transaction on Form S-4 or similar forms which may be promulgated in the future.

     15. TERMINATION OF REGISTRATION RIGHTS. No Holder will be entitled to
exercise any right provided for in this Agreement after such time that all
Registrable Securities held by such Holder can be sold within a given three
month period without compliance with the registration requirements of the
Securities Act pursuant to Rule 144.

     16. ASSURANCES. The Company shall take all actions required to ensure that
the rights granted to the Investor under this Agreement are effective and that
the Holders enjoy the benefits thereof. The Company will not, by any voluntary
action, avoid or seek to avoid the observance or performance of any of the terms
to be performed hereunder by the Company, but will at all times in good faith
assist in the carrying out of all of the provisions of this Agreement and in the

                                       10
<PAGE>

taking of all actions as may be necessary or appropriate in order to protect the
rights provided hereunder against impairment.

     17. MISCELLANEOUS.

         (a) Successors and Assigns. Except as otherwise provided
herein, the terms and conditions of this Agreement will inure to the benefit of
and be binding upon the respective successors and assigns of the parties
(including transferees of any Common Stock purchased by the Investor). Nothing
in this Agreement, express or implied, is intended to confer upon any party
other than the parties hereto or their respective successors and assigns any
rights, remedies, obligations, or liabilities under or by reason of this
Agreement, except as expressly provided in this Agreement.

         (b) Governing Law. This Agreement will be governed by and construed
under the internal laws of the State of New York, without reference to any
conflicts of laws principles.

         (c) Construction. The titles and subtitles used in this Agreement are
used for convenience only and are not to be considered in construing or
interpreting this Agreement. The language of this Agreement is to be construed
and interpreted simply, according to its fair meaning, and is not to be strictly
construed for or against any party hereto regardless of the source of
draftsmanship.

         (d) Notices. Unless otherwise provided, any notice required or
permitted under this Agreement must be given in writing and will be deemed
effectively given upon personal or facsimile delivery to the party to be
notified or three days after deposit with the United States Post Office, by
registered or certified mail, postage prepaid and addressed to the party to be
notified at the address indicated for such party on the signature page hereof,
or at such other address as such party may designate by ten days' advance
written notice to the other party.

         (e) Attorneys' Fees. If any action at law or in equity is necessary to
enforce or interpret the terms of this Agreement, the prevailing party will be
entitled to actual attorneys' fees, costs and necessary disbursements in
addition to any other relief to which such party may be entitled.

         (f) Amendments and Waivers. Any term of this Agreement may be amended
and the observance of any term of this Agreement may be waived (either generally
or in a particular instance and either retroactively or prospectively), only
with the written consent of the Company and the Holders of a majority of the
Registrable Securities then outstanding.

         (g) Severability. If one or more provisions of this Agreement are held
to be unenforceable under applicable law, such provision will be excluded from
this Agreement and the balance of the Agreement will be interpreted as if such
provision were so excluded and will be enforceable in accordance with its terms.

                                       11
<PAGE>

         (h) Aggregation of Stock. All Registrable Securities held or acquired
by affiliated entities will be aggregated together for the purpose of
determining the availability of any rights under this Agreement.

         (i) Counterparts. This Agreement may be executed in two or more
counterparts, each of which will be deemed an original, but all of which
together will constitute one and the same instrument.

         [The remainder of this page has been intentionally left blank;
                            signature page follows.]

                                       12
<PAGE>

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.

                                           THE COMPANY:

                                           USA Detergents, Inc.,
                                           a Delaware corporation

                                           By:    /s/ Uri M. Evan
                                                  ------------------------------

                                           Name:  Uri M. Evan

                                           Title: Chief Executive Officer

                                           THE INVESTOR:

                                           Church & Dwight Co., Inc.,
                                           a Delaware corporation

                                           By:    /s/ Robert A. Davies, III
                                                  ------------------------------

                                           Name:  Robert A. Davies, III

                                           Title: Chief Executive Officer

                                       13

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