Document:

AFFINITY PROGRAM AGREEMENT

THIS AGREEMENT ("Agreement") is entered into this 13th day of March, 2006 (the
"Effective Date"), by and between PetCARE Television Network, Inc., ("PetCARE
TV") a subsidiary of Medical Media Television, Inc., a Florida corporation with
its principal offices located at 8406 Benjamin Road, Suite C; Tampa, Florida
33634, and the American Animal Hospital Association ("AAHA"), an Illinois
Corporation with its principal offices located at 12575 West Bayaud Avenue,
Lakewood, Colorado 80228.

WHEREAS, AAHA is a non-profit professional veterinary association committed to
meeting the needs of its members and the veterinary community in general; and

WHEREAS, AAHA recommends certain providers of products and services to the
veterinary community that benefit its membership and corporate mission; and

WHEREAS, PetCARE TV is a quality organization offering veterinarians the
opportunity to promote animal welfare through unbiased educational programming;
and

WHEREAS, PetCARE TV desires to provide a specific educational programming
service to AAHA Accredited Practices; and

WHEREAS, AAHA and PetCARE TV each represent to the other that each has the full
right, power and authority to enter into this Agreement and to perform its
respective obligations hereunder.

NOW THEREFORE, in consideration of the mutual covenants and promises contained
herein, the parties hereby agree as follows:

1.       Definitions

The parties agree to the following terms and definitions:

     a.  AAHA means American Animal Hospital Association, a non-profit 501(c)(6)
         corporation. This definition excludes American Animal Hospital
         Association Foundation, AAHA Services Corp., and any other entity
         created or owned by or affiliated with AAHA during the term of this
         Agreement.

     b.  AAHA Version means the Client Education DVD Magazine that has been
         modified by PetCARE TV and approved by AAHA specifically for Accredited
         Practices and offered through the AAHA PetCARE TV Program.

     c.  Accredited Practice means a Member who meets the AAHA Standards of
         Accreditation(C) and who has been accredited by AAHA.

     d.  Client Education DVD Magazine means the monthly DVD written and
         produced by PetCARE TV for use in a veterinary hospital's reception
         area or exam room. The DVD contains client information on preventative
         veterinary procedures and treatments; promotional messaging from
         advertisers and sponsors; and public service announcements.

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     e.  Member means any individual or corporation engaged in the practice of
         veterinary medicine who is deemed a member by AAHA.

     f.  Member List means a list containing the names and postal addresses of
         all current Accredited Practices, along with any other pertinent
         information included at AAHA's discretion.

     g.  Participating Member is any Accredited Practice that has executed or
         renewed a Subscription Agreement during the term of this Affinity
         Program Agreement.

     h.  PetCARE TV means PetCARE Television Network, Inc., a subsidiary of
         Medical Media Television, Inc., a Florida corporation offering client
         education television programming to veterinarians, through a
         subscription service, for use in their reception areas and exam rooms.

     i.  AAHA PetCARE TV Program means the AAHA Version of the Client Education
         DVD Magazine that PetCARE TV offers to Accredited Practices pursuant to
         this Agreement and the activities undertaken by PetCARE TV and AAHA to
         offer such services to Accredited Practices. The AAHA PetCARE TV
         Program expressly excludes the Standard Version and the "Welcome Home
         Your New Friend" DVD written and produced by PetCARE TV.

     j.  PSA means a public service announcement(s) that informs veterinary
         hospital clients of useful and relevant information about
         veterinary-related content that is in the public's best interest.

     k.  Research Audit refers to the telephone survey(s) performed by PetCARE
         TV, by which PetCARE TV will verify, on behalf of their sponsors and
         advertisers, that a subscriber is displaying the current edition of the
         Client Education Magazine in the reception area of the veterinary
         practice.

     l.  Segment means any contiguous sub-section of the Client Education DVD
         Magazine, including but not limited to educational, PSA, or promotional
         material.

     m.  Standard Version means the Client Education DVD Magazine currently
         offered by PetCARE TV for veterinary practices, with no special
         messages on the value of the AAHA accreditation.

     n.  Subscription Agreement means the agreement between PetCARE TV and an
         Accredited Practice for the provision of client education via the
         Client Education DVD Magazine. A copy of the current form of
         Subscription Agreement is attached hereto as Exhibit A.

     o.  Trademarks mean any design, image, visual representation, logo, service
         mark, trade dress, trade name, trademark, or Internet site owned by
         either AAHA or PetCARE TV during the term of this Agreement. "AAHA
         Trademarks" mean Trademarks of or owned by AAHA and/or any of its
         affiliates. "PetCARE TV Trademarks" mean Trademarks of or owned by
         PetCARE TV. and/or any of its affiliates.

     p.  Veterinary Advisory Board ("VAB") means a committee comprised of
         veterinary practitioners, hospital owners, and professional veterinary
         consultants selected by PetCARE TV to provide topics for programming,
         to review scripts prior to production for accuracy and up-to-date
         information, and to review and approve potential advertisers and
         sponsors of PetCARE TV.

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2.       Territory Covered

The territory covered by this Agreement is the United States of America and
Canada.

3.       Program Obligations

     a.  PetCARE TV and AAHA agree that the AAHA PetCARE TV Program shall be
         made available to all Accredited Practices in accordance with the terms
         of this Agreement. The products, services and pricing offered through
         the AAHA PetCARE TV Program are defined in Exhibit B and can be amended
         during the term of this Agreement upon prior written agreement with
         AAHA and notification to the Participating Members.

     b.  PetCARE TV, at its expense, agrees to produce the AAHA Version of each
         Client Education DVD Magazine, which version shall include three
         additional 30-second promotional messages that educate clients about
         the benefits of bringing their pets to an Accredited Practice. PetCARE
         TV further agrees that such AAHA messages will appear between
         educational Segments and will not precede or follow any advertisement
         or sponsorship message. The AAHA Version will be provided solely to
         Participating Members and shall not be distributed in any manner
         whatsoever to any other person or firm.

     c.  PetCARE TV agrees to offer Accredited Practices a free, one-year
         subscription to the AAHA Version of the Client Education DVD Magazine
         as a membership benefit, provided that the Accredited Practice agrees
         to use the Client Education DVD Magazine in accordance with their
         Subscription Agreement. Such subscription may be renewed by the
         Accredited Practice in accordance with the Annual Subscription pricing,
         shown in and attached hereto as Exhibit B.

         For any Accredited Practice currently subscribing to PetCARE TV,
         PetCARE TV agrees to extend their current Subscription Agreement for
         one full year at no cost and will begin immediately to provide the AAHA
         Version of the Client Education DVD Magazine to such Accredited
         Practices each month. Following the complimentary full year, the
         Accredited Practice may renew their Subscription Agreement in
         accordance with the Annual Subscription pricing, shown in and attached
         hereto as Exhibit B.

d.       PetCARE TV will grant AAHA the right to select and appoint a
         representative to the VAB to ensure that program content is consistent
         with the AAHA Standards of Accreditation(C), other policy statements,
         and other AAHA positions or policies that affect companion animal
         practices.

e.       PetCARE TV will also grant AAHA the right to review and approve
         scripts, videos and PSAs from each Segment of the AAHA Version. PetCARE
         TV agrees to provide AAHA the pre-production scripts and list of
         potential advertisers as soon as the same is made available to the VAB
         for review. PetCARE TV shall not deviate from the final pre-production
         script as approved by AAHA.

f.       Editions of the Client Education DVD Magazine include paid
         advertisements from businesses wishing to promote their product,
         service and/or message to veterinarians and their clients. Should AAHA
         deem any advertisement, content or sponsorship objectionable to its
         Accredited Practices, PetCARE TV agrees to remove the objectionable
         material from the AAHA Version, provided that AAHA submits its
         objection and reason for objecting to PetCARE TV in writing within 30
         days of receiving the pre-production scripts and list of potential
         advertisers, as provided to the VAB.

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         To further clarify the intent of the AAHA licensing granted herein,
         PetCARE TV agrees to include the following statement on each AAHA
         Version: "It is the policy of the American Animal Hospital Association
         not to endorse products or advertisers, including those you may have
         seen on this PetCARE TV program. AAHA believes that your veterinarian
         is your single best source for information regarding your pet and your
         pet`s health. Thank you for visiting this AAHA Accredited Hospital
         today."

h.       AAHA, as a non-profit 501(c)(6) corporation, will not directly market
         the AAHA PetCARE TV Program. In the context of promoting membership
         value and benefits to its Members, however, AAHA agrees to offer
         PetCARE TV other preferred channels of communication that it makes
         available to its affinity program providers, including certain member
         communications, affinity program awareness promotions, preferred
         advertorial space, sponsorship opportunities, and other specific
         opportunities that may become available from time to time within
         certain membership regions.

i.       AAHA will provide PetCARE TV the opportunity to purchase premium booth
         space in the designated affinity program provider area of the AAHA
         yearly conference at the rate of a standard booth space, as published
         each year in the AAHA exhibitor prospectus.

j.       During the term of this Agreement, PetCARE TV agrees that it shall not
         enter into an arrangement with or provide the Client Education DVD
         Magazine to any other veterinary organization that competes with AAHA.

k.       AAHA understands that PetCARE TV has agreements with Butler Animal
         Health Supply ("Butler") and Lifelearn to provide distribution, sales
         and marketing support for PetCARE TV products, other than the AAHA
         Version, in the United States and Canada, which support includes
         conducting onsite audits for PetCARE TV. PetCARE TV acknowledges that
         Butler and Lifelearn are direct competitors of AAHA, and, as such, both
         businesses compete with AAHA for certain products and services. AAHA
         and PetCARE TV mutually agree that PetCARE TV will be the sole source
         to market, sell and distribute the AAHA Version to Accredited
         Practices.

         PetCARE TV further agrees that Butler, Lifelearn, and any other person
         or firm engaged by PetCARE TV shall not access, distribute, sell, or
         market the AAHA Version; shall not have access to any Member List; and
         shall not have any rights to use the AAHA Trademarks without the prior
         written approval of AAHA.

         In order to fulfill its obligations to sponsors and advertisers,
         PetCARE TV shall conduct a semi-annual Research Audit, in place of the
         onsite audit provided by its distributors, to measure the viewing
         compliance at Accredited Practices. Only PetCARE TV will conduct such
         Research Audits. PetCARE TV also agrees to identify itself to the
         Accredited Practice at the onset of the telephone call.
l.       When available, and at its sole discretion, AAHA will grant PetCARE TV
         permission to include certain AAHA PSAs and other program content in
         the Client Education DVD Magazine. Such permission will be provided in
         writing to PetCARE TV, identifying the PSA to be used, how it will be
         used, and the length of time it may be used by PetCARE TV.

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4.       Licensing

     a.  AAHA hereby grants PetCARE TV a non-exclusive, limited license, under
         the terms of this Agreement, to utilize Member Lists and certain
         designated AAHA Trademarks, and to use the phrase "AAHA Preferred
         Provider" only in conjunction with the AAHA PetCARE TV Program. The
         license may not be used to indicate any recommendation of any other
         particular products or services, including the Standard Version and the
         "Welcome Home Your New Friend" DVD, offered by PetCARE TV or any of its
         affiliates.

     b.  Under no circumstances shall "AAHA Preferred Provider" be used directly
         or indirectly to indicate or imply AAHA's approval or recommendation of
         any advertiser or sponsor appearing in the AAHA Version.

     c.  PetCARE TV shall not incorporate any exclusive sponsorship in the AAHA
         Version without prior written consent from AAHA. PetCARE TV further
         agrees that it shall not include any sponsorship or endorsement in the
         AAHA Version that conflicts with an exclusive arrangement that AAHA may
         have with another provider of a similar product or service. All
         sponsorships and endorsements shall be included in the pre-production
         scripts provided to AAHA, pursuant to paragraph 3(f) of this Agreement.

     d.  Upon termination or cancellation of this Agreement, this license shall
         be immediately forfeited.

5.       AAHA Trademarks Usage

PetCARE TV agrees that it will comply with the "Rules and Guidelines for Use of
the AAHA Trademarks", attached hereto as Exhibit C. PetCARE TV acknowledges and
agrees that (i) it shall not use the AAHA Trademarks in a manner likely to
diminish the AAHA Trademarks' commercial value, and (ii) it shall not knowingly
use or permit the use of any mark, name or image likely to cause confusion with
the AAHA Trademarks.

6.       Member List

     a.  In order to facilitate the marketing of the AAHA PetCARE TV Program to
         Accredited Practices, AAHA shall provide PetCARE TV with up to three
         (3) Member List(s) in a calendar year free of any charge and in an
         electronic format. PetCARE TV will provide AAHA three (3) weeks'
         written notice prior to the date that the Member List is needed.

     b.  Member Lists are and shall remain the sole property of AAHA. PetCARE TV
         shall use the Member Lists provided pursuant to this Agreement,
         consistent with this Agreement and shall not permit the Member Lists to
         be used for any other purpose. PetCARE TV shall only permit access to
         the Member Lists to those employees, agents or other representatives of
         PetCARE TV who need such access to perform their duties for PetCARE TV
         under this Agreement. Neither PetCARE TV nor any employee, agent or
         other representative of PetCARE TV with access to the Member Lists
         shall reproduce, rent or sell the Member Lists, or any information
         contained on the Member Lists that may be maintained separately by
         PetCARE TV, for any reason other than the purpose of promoting the AAHA
         PetCARE TV Program to Accredited Practices.

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7.       Royalty

In exchange for the limited license granted herein, PetCARE TV shall pay AAHA a
royalty as follows:

     a.  PetCARE TV will pay to AAHA an annual royalty equal to ten percent
         (10%) of its annual gross advertising revenue times the percentage of
         Participating Members to total PetCARE TV subscribers. For example, if
         total gross advertising revenue is $1,000,000, and one-third of the
         total subscribers are Participating Members, then AAHA would receive a
         royalty equal to $1,000,000 x 10% x 33%, or $33,333.

     b.  Notwithstanding Paragraph (a) of this section, PetCARE TV shall pay to
         AAHA a minimum royalty of $10,000 in advance each year for the term of
         this Agreement. AAHA agrees that the minimum royalty shall be offset by
         royalties determined under Paragraph (a) of this section.

PetCARE TV agrees to pay to AAHA the minimum annual royalty of $10,000 upon the
execution of this Agreement. Subsequent royalty payments will be due no later
than the anniversary date of the Effective Date for each calendar year
throughout the term of this Agreement.

PetCARE TV further agrees to provide AAHA with an annual report or audited
financial statement of the AAHA PetCARE TV Program which will be sufficient for
AAHA to confirm the calculation of royalties. The annual report will be
delivered to AAHA no later than March 15 of each calendar year for the term of
this Agreement.

8.       Term and Termination

     a.  Unless earlier terminated as provided for in this Agreement, the
         initial term of this Agreement shall be for two (2) years commencing
         with the Effective Date. After the initial term, this Agreement may be
         renewed by the written mutual agreement of the parties.

     b.  Either party may terminate this Agreement by written notice to the
         other party in the event the other party materially breaches this
         Agreement and such breach, if capable of cure, remains uncured for 30
         days following written notice by the terminating party.

     c.  AAHA may terminate this Agreement immediately for the misuse of any
         Member List; a breach of any provision described in Paragraph 6b above.

     d.  Either party may terminate this Agreement immediately upon written
         notice to the other party if, in the reasonable opinion of the
         terminating party, the continued performance of this Agreement or any
         part thereof might subject the terminating party or its affiliates to
         unfavorable regulatory action, civil action, violate any law, infringe
         upon the rights of third parties, or subject the terminating party or
         its affiliates to liability for any reason.

     e.  AAHA may terminate this Agreement immediately upon written notice to
         PetCARE TV in the event that the AAHA Version contains material not
         included in the script provided to, and pre-approved by, AAHA under
         paragraph 3(f) of this Agreement.

     f.  This Agreement may also be terminated upon fifteen (15) day's written
         notice by AAHA upon the occurrence of any of the following events:

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         (i) PetCARE TV ceasing to function as a going concern, becoming
         insolvent, making an assignment for the benefit of creditors, filing a
         petition in bankruptcy, permitting a petition in bankruptcy to be filed
         against it, admitting in writing its inability to pay its debts as they
         become due, or having a receiver appointed for a substantial part of
         its assets; or

         (ii) the sale, dissolution or liquidation of PetCARE TV or the sale of
         substantially all of PetCARE TV's assets; or

         (iii) PetCARE TV's failure to make any payment of royalties to AAHA
         when due.

     g.  Upon any termination of this Agreement, each party shall immediately
         cease to use the Trademarks of the other party, and PetCARE TV shall
         cease to use the Member Lists and to promote its services as an AAHA
         Preferred Provider. Upon termination, PetCARE TV agrees to either turn
         over to AAHA all undistributed copies of the AAHA Version or provide
         proof of destruction of said copies in a form satisfactory to AAHA.

     h.  In the event that AAHA terminates this Agreement due to a breach by
         PetCARE TV, PetCARE TV will be responsible for the payment of royalties
         due AAHA through the date of termination.

9.       Representations and Warranties

     a.  AAHA represents and warrants to PetCARE TV that it has the authority to
         enter into this Agreement and the making of this Agreement does not
         violate any agreements, rights or obligations between AAHA and any
         other person, firm or corporation.

     b.  PetCARE TV represents and warrants to AAHA that it has the authority to
         enter into this Agreement and the making of this Agreement does not
         violate any agreements, rights or obligations between PetCARE TV and
         any other person, firm or corporation.

     c.  PetCARE TV represents and warrants that the AAHA PetCARE TV Program
         content is original, except for materials in the public domain and such
         excerpts from other materials as may be included with the written
         permission of the copyright owners; that the AAHA PetCARE TV Program
         does not and will not contain any libelous or obscene material or
         injurious formulas, recipes, or instructions; that the AAHA PetCARE TV
         Program does not infringe any trademark or copyright; and that the AAHA
         PetCARE TV Program does not invade or violate any right of privacy,
         personal or proprietary right, or other common law or statutory right.
         PetCARE TV shall obtain, without expense to AAHA, written permission to
         include in the AAHA PetCARE TV Program any copyrighted materials which
         are not in the public domain, as well as any other material for which
         permission is necessary in conjunction with PetCARE TV's warranties in
         this Agreement. PetCARE TV specifically agrees to indemnify AAHA for
         any costs or liabilities resulting from PetCARE TV's failure to comply
         with its obligations under this paragraph.

10.      Confidential Information

     a.  AAHA and PetCARE TV agree and acknowledge that any and all copyrighted
         materials, data, statistics, subscription lists, Member Lists and other
         informational materials generated during the course of this Agreement
         shall be kept confidential. None of this information which is directly
         related to AAHA may be disclosed by PetCARE TV or used by it for any
         other purpose other than in connection with this Agreement. None of the
         information which is directly related to PetCARE TV's services and
         operations may be disclosed by AAHA or used by it for any other purpose
         other than in connection with this Agreement.

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     b.  Upon the expiration or termination of this Agreement, irrespective of
         the cause thereof, all such information shall be immediately
         surrendered and delivered to the appropriate party. The parties agree
         that their remedies at law may be inadequate in the event a party
         violates this provision and that the aggrieved party may obtain
         injunctive relief in addition to any other remedies at law which it may
         have.

11.      Indemnification

PetCARE TV and AAHA each agree to indemnify and hold the other party, as well as
that party's officers, members, directors, employees or agents harmless from and
against any lawsuits, claims, action or causes of action, arising out of, or in
connection with, any errors or omissions of the other party, its agents,
representatives or employees, with respect to that party's duties and
obligations set forth in this Agreement. This obligation includes, but is not
limited to, the cost of defense, payment of any judgments and payment of any
reasonable expenses for attorneys' fees and other reasonable costs which may be
incurred.

12.      Arbitration

In the event of any dispute arising out of this Agreement, AAHA and PetCARE TV
will first seek to mediate that dispute. If either party rejects such mediation,
then AAHA and PetCARE TV agree that any controversy or claim arising out of or
relating in any way to this Agreement shall be settled by arbitration in Denver,
Colorado, before the Judicial Arbiter Group and shall be conducted in accordance
with the Commercial Arbitration Rules of the American Arbitration Association.
Any judgment or award rendered by the arbitrator(s) shall be entered in any
court having jurisdiction. AAHA and PetCARE TV agree to pay their own
out-of-pocket expenses associated with the arbitration including attorney's
fees, except as may otherwise be provided herein. This provision shall not
prohibit either party from seeking injunctive or other relief in any court of
competent jurisdiction to enforce their respective rights in and to their
Trademarks and confidential information, including the Member Lists.

13.      Legal Compliance

PetCARE TV shall perform all of its duties and responsibilities in compliance
with all applicable federal, state and local laws, regulations and ordinances,
including but not limited to the rules and regulations of the Federal
Communications Commission.

14.      Non-assignability

PetCARE TV may not assign this Agreement or any of the rights granted to PetCARE
TV herein without the prior written approval of AAHA. Any assignment without
AAHA's prior written approval shall be void.

15.      Relationship of the Parties

Neither party to this Agreement shall represent or hold itself out to be a legal
representative, endorsee, partner, joint venturer, employee or servant of the
other party for any purpose whatsoever. Neither party is authorized to make any
contract, agreement, warranty or representation on behalf of the other party or
to create any obligations, express or implied, on behalf of the other party
except as otherwise provided in this Agreement.

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16.      Entire Agreement

This Agreement, along with the Exhibits attached hereto, evidence the entire
agreement between PetCARE TV and AAHA with respect to the affinity program
contemplated herein and supersedes all prior agreements between the parties.
This Agreement may only be modified by a writing signed by both parties.

17.      Severability

If any part of this Agreement shall for any reason be found or held invalid or
unenforceable in arbitration, or by any court or governmental agency of
competent jurisdiction, such invalidity or unenforceability shall not affect the
remainder of this Agreement which shall survive and be construed as if such
invalid or unenforceable part had not been contained herein.

18.      Waiver and Amendment

A waiver of any term or provision shall not be construed as a waiver of any
other term or provision of this Agreement. No waiver or amendment of any
provision of this Agreement shall be effective unless set forth in writing and
signed by a representative of each party, and then only to the extent
specifically set forth therein.

19.      Governing Law

This Agreement shall be interpreted and governed by the laws of the State of
Colorado and shall be construed in accordance with those laws.

20.      Notices

Any notice required or permitted to be given to the parties pursuant to the
terms of this Agreement shall be sent certified mail, return receipt requested,
or by facsimile transmission to the parties at the address stated below. All
notices shall be deemed given when deposited in the mail, postage prepaid.

         If to AAHA:
         American Animal Hospital Association
         12575 W. Bayaud Avenue
         Lakewood, CO 80228
         Attn:  John W. Albers, DVM, Executive Director

         If to PetCARE TV:
         PetCARE Television Network, Inc.
         8406 Benjamin Road, Suite C
         Tampa, FL 33634
         Attn:   Bernie Kouma, President

Either party may change the address at which it is to receive notice by
notifying the other party in writing of the change.

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21.      Binding Effect

This Agreement is binding upon and is for the benefit of the parties and their
respective successors and assigns.

22.      Headings

Paragraphs and other headings contained in this Agreement are for reference
purposes only, and are not intended to affect in any way the meaning or
interpretation of this Agreement.

IN WITNESS WHEREOF, the parties have caused this Agreement to be executed as of
March 13, 2006.

AMERICAN ANIMAL HOSPITAL ASSOCIATION

By: /s/ John W. Albers
    ------------------
        John W. Albers, Executive Director

PETCARE TELEVISION NETWORK, INC.

By: /s/ Bernard Kouma
    -----------------
        Bernard Kouma, President

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                       EXHIBIT A - Subscription Agreement

      See attached copy of AAHA PetCARE TV Program Subscription Agreement.

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                       EXHIBIT B - AAHA PetCARE TV Program
                               Products & Pricing

The AAHA PetCARE TV Program will include the following products and services and
be offered to Accredited Practices at the stated prices:

Customized AAHA Version

o    AAHA Version of PetCARE TV Client Education DVD Magazines, provided to
     Accredited Practices only (includes three additional 30-second promotional
     messages that educate the clients about the AAHA accreditation)

Annual Subscription

o    Monthly PetCARE TV Client Education DVD Magazines, shipped throughout the
     term of the Subscription Agreement, for play on the Accredited Practice's
     existing television monitor and digital video disk (DVD) player in the
     Accredited Practice's reception area.
o    License to download and use each Segment in the Accredited Practice's
     examination room, on the computer, or for public relations services at the
     same address.

Pricing:  Accredited Practices only

o    Year 1 - an annual subscription for the AAHA Version at no charge.
o    Year 2 and thereafter - $99.00, or 50% off of the current PetCARE TV annual
     subscription for the Standard Version.
o    Current Accredited Practice subscribers to the Client Education DVD
     Magazine will receive an extension of one full year at no cost and will
     begin receiving the AAHA Version each month.

Extra DVDs

o    Each subscriber has a license to duplicate the AAHA Version for use in
     another waiting room or examination room at the same address.

o    Alternately, the subscriber may order a duplicate of the AAHA Version from
     PetCARE TV for a fee of $10.00 per DVD magazine.

   Accredited Practices will receive the AAHA benefits of the AAHA PetCARE TV
           Program by calling PetCARE TV toll-free at (888) 701-1202.

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         EXHIBIT C - Rules and Guidelines for Use of the AAHA Trademarks

I. Identifying Marks Belonging to the Association

The American Animal Hospital Association (AAHA) has developed certain marks and
symbols (logo, name, letters) that enable the veterinary industry, profession,
and clients to identify services or products as produced or endorsed by AAHA or
to enable members to identify themselves with AAHA. AAHA marks are registered
both as service marks and as evidence of membership in the Association. AAHA has
registered its marks in the U.S. and Canada, thereby giving it the
responsibility to protect their use and the legal authority to specify who may
use its symbols and how they will be displayed.

II. Use of Association Marks

To protect the integrity of its marks and prevent unauthorized use, AAHA has
adopted the rules and guidelines outlined herein specifying the proper use of
its marks and symbols. Failure to comply with these rules and guidelines shall
be cause for suspension or revocation of the limited licenses for mark use.
Unauthorized use of the AAHA marks is a violation of trademark laws of the U.S.
and Canada and subject to legal action and penalties as provided by law.

A. Association Logo

AAHA's logo is to be used as a single unit with the letters "AAHA" and the words
"American Animal Hospital Association" incorporated within the boundaries of a
single line. Elements of the logo should never be cut apart or used separately.
The superscript provides notice that the AAHA mark is federally registered and
should always be used with the mark in the U.S. and Canada. The AAHA logo shall
only be used by Accredited Practice Members and other organizations expressly
authorized by AAHA.

B. Association Name and Letters

In addition to AAHA's registered logo, AAHA has certain property rights to the
use of its name, American Animal Hospital Association, and the letters "AAHA"
when such letters are used to refer to the Association.

AAHA Tagline

The AAHA tagline "Healthy Practices. Healthier Pets." shall only be used with
the AAHA logo by organizations expressly authorized by AAHA. Please refer to the
graphic standards section for use of the tagline.

III. Guidelines for Use of the Association's Marks

Use of AAHA's marks and tagline are restricted to specific services,
publications, print or electronic media, or memorabilia produced by or with the
express authorization or approval of the Association. This may include endorsed
services, such as affinity programs, AAHA MARKETLink, and AAHA Helping Pets
Fund. Other organizations, entities, or individuals, whether members or not, are
prohibited from using the Association marks without the expressed written
approval of the Board of Directors of the American Animal Hospital Association.

IV. Graphic Standards for Association Marks

          A. Logo Design and Layout
          The AAHA logo must always be generated from high-quality art.
          It should be used in appropriate proportion to the other design
          elements appearing on materials. It must never be hand drawn or the
          proportions distorted. It must be uncluttered by competing images,
          screening, or type.
          No single element of the logo can be used separately.
          The logo is enclosed by a single line. This line must not be deleted
          or broken. The federal registration mark ((R)) must be attached to the
          AAHA logo. A clear space of 1/4 inch must be maintained around the
          logo.

                                       13
<PAGE>

         B. Corporate Colors in Logo
         The only authorized colors are black and red. The red is PMS 032. The
         logo uses black lettering and a black border and contains a red block
         with the AAHA letters reversed in white. Do not reverse the colored and
         white areas. Where the use of black and red is not possible or
         desirable, black only may be used. The logo should be reproduced on a
         white or light-colored background.

         C. Use of the AAHA Tagline
         The AAHA tagline, "Healthy Practices. Healthier Pets." must be
         accompanied by the AAHA logo. It can appear either to the right of the
         logo in the upper half or centered underneath the logo. The font for
         the tagline is Baskerville Italic. The tagline can appear in three
         different colors only: red (PMS 032), black, or white.

V. Prohibition of Commercial Use

The use of the AAHA marks by anyone (other then the Association) in conjunction
with a commercial product or commercial services is specifically prohibited.

VI. Revocation of Limited License

Guidelines for the use of the AAHA name and/or symbol shall be considered
binding on PetCARE TV. Failure to abide by such guidelines shall be grounds for
termination of the license. Upon termination of the limited license, the limited
license to use the mark shall be immediately revoked. Any and all materials
employing the AAHA marks must be returned to the Association or destroyed. Such
individuals shall be expected to take steps to cease use of the marks.

VII. Infringement

Anyone using the marks of the Association without AAHA's permission is liable
under the trademark laws for monetary damages and injunctive relief. In
addition, all copies and representations of the mark (i.e., stationery) can be
confiscated by court order and destroyed.

VIII. Official Marks

The symbol represented below is the only official mark of the American Animal
Hospital Association. All other symbol usage should be discontinued.

  [Logo of
  American
   Animal
  Hospital
Association]

                                                                              14AMENDED EMPLOYMENT AGREEMENT

         THIS AMENDED EMPLOYMENT AGREEMENT, made this ____ day of March, 2006,
by and between Philip Cohen, an individual currently residing at 17324 Whirley
Road, Lutz, Florida 33558 (the "Executive"), and Medical Media Television, Inc.
(f/k/a PetCARE Television Network, Inc.), a Florida corporation, maintaining
business offices at 8406 Benjamin Road, Suite C, Tampa, Florida 33634 (the
"Company").

                             BACKGROUND INFORMATION

         The Company and the Executive are currently parties to an Employment
Agreement, dated June 5, 2002 (the "Original Agreement"). The Company and
Executive desire to amend and replace the Original Agreement in its entirety as
set forth herein (this "Agreement"). Accordingly, the parties agree as follows:

                              OPERATIVE PROVISIONS

         1. Employment and Term.

         The Company hereby employs Executive and the latter hereby accepts
employment by the Company for the period commencing March 1, 2006 (the
"Commencement Date") and continuing until terminated by the occurrence of one of
the events described in Section 8 hereof (the "Term").

         2. Duties. During the Term of this Agreement, the Executive shall
render to the Company services as President and Chief Executive Officer, and
shall serve in such additional capacities and perform such additional duties
appropriate to his responsibilities and skills as shall be designated by the
Company, through action of its Board of Directors. During the Term, the
Executive shall devote his full business attention, time and energies to the
operations and affairs of the Company and will use his best efforts to promote
the interests and reputations of the Company, provided, however, that the
Executive shall devote no less than 40 hours per week to such duties.

         3. Base Compensation. For the services to be rendered by the Executive
under this Agreement the Company shall pay him, while he is rendering such
services and performing his duties hereunder, and the Executive shall accept as
full payment for such services, a base compensation of $150,000, payable in
equal installments of $12,500 per month (the "Base Compensation"). Such Base
Compensation shall be renegotiated at the end of each fiscal year of the Company
during the Term of this Agreement, but Base Compensation shall not be reduced
without the written consent of the Executive, which can be withheld in his sole
and absolute discretion. Additionally, at the discretion of the Board of
Directors, bonuses may be paid to the Executive to reward him for outstanding
service to the Company.

<PAGE>

         4. Vacation; Fringe Benefits; Reimbursement of Expenses.

         During the Term of this Agreement, the Executive shall be entitled to
take such fully paid weeks of vacation as the Company outlines for its
executives. The Executive has full discretion on the timing of his vacation. He
shall not be entitled to receive monetary or other valuable consideration for
vacation time to which he is entitled but does not take.

         During his period of employment hereunder, the Executive shall further
be entitled to (a) such leave by reason of physical or mental disability or
incapacity and to such participation in medical and life insurance, pension
benefits, disability and other fringe benefit plans as the Company may make
generally available to its employees from time to time; subject, however, as to
such plans, to such budgetary constraints or other limitations as may be imposed
by the Company from time to time (major medical insurance and long-term
disability policies must be provided to the Executive, whether or not provided
to other employees, and must be in a form as is reasonably acceptable to the
Executive and the Company) and (b) reimbursement for all normal and reasonable
expenses necessarily incurred by him in the performance of his obligations
hereunder, subject to such reasonable substantiation requirements as may be
imposed by the Company. Such expenses shall include, but not be limited to:

         a. License fees, membership dues in professional organizations, and
subscriptions to professional journals;

         b. The Executive's necessary travel, hotel and entertainment expenses
incurred in connection with overnight, out-of-town trips for educational,
professional or other related meetings or in connection with other events that
contribute to the benefit of the Company;

         c. The Executive's necessary travel and entertainment expenses in
connection with in-town events for education, professional and other related
meetings that contribute to the benefit of the Company; and

         d. Other expenses as pre-approved;

and (c) the Company shall lease or own the automobile selected and used by the
Executive in the conduct of Executive's business, and the Company shall pay for
all gas, oil, repairs and maintenance, lease payments (if any), installment
purchase payments (if any), allowance for depreciation (if any) and insurance
related to such automobile. In no event shall such amounts exceed in the
aggregate $600.00 per month.

                                       2
<PAGE>

         5. Proprietary Interests.

         a. Confidentiality. During or after the expiration of his term of
employment with the Company, the Executive shall not communicate or divulge to,
or use for the benefit of, any individual, association, partnership, trust,
corporation or other entity except the Company, any proprietary or confidential
information of the Company received by the Executive by virtue of such
employment, without first being in receipt of the Company's written consent to
do so; provided that nothing contained herein shall restrict the Executive's use
or disclosure of such information known to the public or known to the Executive
prior to employment by the Company (other than that which he may have disclosed
in breach of this Agreement), or as required by law (so long as the Executive
gives the Company prior notice of such required disclosure).

         b. Customer and Employee Information. The Executive acknowledges that
all records with respect to customers serviced by the Company or with respect to
employees of the Company ("Associated Employees) and lists of customers or
proposed customers of the Company, or of Associated Employees, and all personal,
financial or business information concerning the customers or proposed customers
of the Company or of Associated Employees, obtained by the Executive during the
course of the Executive's employment, are valuable and unique and are
proprietary assets of the Company. During the Executive's employment by the
Company and following the termination thereof, the Executive will not at any
time disclose any of the records, lists or information previously described in
this subsection, nor utilize the same for any reason not previously authorized
in writing by the Company.

         c. Court Proceedings. In any action or proceeding by the Company
relating to or involving the enforcement of this Section 5, the Executive hereby
waives any and all right to a trial by jury with respect to the action,
proceeding, or other litigation resulting from or involving the enforcement of
this Section 5. Further, in any action or proceeding by the Company to obtain a
temporary restraining order and/or preliminary injunction, the Executive hereby
agrees to waive the necessity of the Company posting an injunction bond in order
to obtain a temporary restraining order and/or preliminary injunction. Should
the Company's action for a temporary restraining order and/or motion for
preliminary injunction be granted in whole or in part and should the Company be
ultimately unsuccessful in obtaining a permanent injunction to enforce the
covenant, the Executive hereby waives any and all rights the Executive may have
against the Company for any injuries or damages, including consequential
damages, sustained by the Executive and arising directly or indirectly from the
issuance of the temporary restraining order and/or preliminary injunction.

                                       3
<PAGE>

         d. Indemnification. The Executive hereby agrees to indemnify and hold
the Company harmless from and against any losses, claims, damages or expenses,
and/or all costs of prosecution or defense of its rights hereunder, whether in
judicial proceedings, including appellate proceedings, or whether out of court,
including without limiting the generality of the foregoing, attorney's fees, and
all costs and expenses of litigation, arising from or growing out of the
Executive's breach or threatened breach of any covenant contained herein. The
Company shall indemnify the Executive to the extent permitted by the Florida
Business Corporation Act.

         e. Survival of Covenants. All covenants contained in this Section 5
shall survive the termination of this Agreement.

         f. Company Defined. For purposes of this Section 5, the term "Company"
shall include any and all predecessors of the Company.

         6. Remedies for Breach of Obligations. The parties agree that the
services of the Executive are of a personal, specific, unique and extraordinary
character and cannot be readily replaced by the Company. They further agree that
in the course of performing his services, the Executive will have access to
various types of proprietary information of the Company, which, if released to
others or used by the Executive other than for the benefit of the Company, in
either case without the Company's consent, could cause the Company to suffer
irreparable and continuing injury. Therefore, the obligations of the Executive
established under Section 5 hereof shall be enforceable by the Company both at
law and in equity, by injunction, specific performance, damages or other remedy;
and the right of the Company to obtain any such remedy shall be cumulative and
not alternative and shall not be exhausted by any one or more uses thereof.

         7. Termination of Employment.

         a. Death. The Executive's employment hereunder shall terminate in the
event of the Executive's death. In the event of the Executive's death, the
Executive shall be entitled to receive any salary and benefits accrued, vested
and unpaid as of the date of any such termination, as well as one year's Base
Compensation following the date of such termination. Thereafter, the Company
shall be under no further obligation hereunder to the Executive or to his heirs
or personal representatives, and the Executive or his heirs or personal
representatives no longer shall be entitled to receive any payments or any other
rights or benefits under this Agreement.

         b. Disability. The Company may terminate the Executive's employment
hereunder if the Executive becomes "Totally and Permanently Disabled" (as
defined below) and remains so for a period of more than twelve months, measured
from the first day of the first calendar month occurring after the beginning of
such disability (the "Disability"). In the event of such Disability, the
Executive shall be entitled to receive any salary and benefits accrued, vested
and unpaid as of the date of any such termination, including all disability
benefits payable thereafter pursuant to any disability insurance policy
maintained by the Company; and upon the Executive's receipt of such salary and
benefits, the Company shall be under no further obligation hereunder to the
Executive, and the Executive no longer shall be entitled to receive any payments
or any other rights or benefits under this Agreement. As used herein, the term
"Totally and Permanently Disabled" means Executive's inability to perform any
substantial duties required of the Executive pursuant to this Agreement.

                                       4
<PAGE>

         c. Termination by the Company for Cause. The Company may terminate the
Executive's employment hereunder for "Cause." For purposes of this Agreement,
"Cause" shall mean any of the following:

         i. The Executive's repeated willful misconduct or gross negligence;

         ii. The Executive's repeated conscious disregard of his obligations
hereunder or of any other written duties reasonably assigned to him by the Board
of Directors;

         iii. The Executive's repeated conscious violation of any provision of
the Company's by-laws or of its other stated policies, standards or regulations;

         iv. The Executive's commission of any act involving fraud or moral
turpitude; or

         v. A determination by an independent medical practitioner that the
Executive has demonstrated a dependence upon any addictive substance, including
alcohol, controlled substances, narcotics or barbiturates;

provided, however, that if the Board of Directors of the Company desires to
terminate the Executive for any of the reasons set forth in: (1) clause (i),
(ii) or (iii) of this Section 8c., the Company, within the 60 day period
immediately following each alleged commission of a proscribed act or omission,
shall have furnished to the Executive a written description of the allegedly
proscribed act or omission and a statement advising him that the Company views
such conduct as being of the type which could lead to a termination of the
Executive for Cause; (2) clause (ii) or (iii) of this Section 8c., the Board
must be able to demonstrate that the Executive has been furnished with a copy of
the written duty, by-law provision, policy, standard or regulation, the
violation of which the Executive is being accused, at a time prior to the
alleged commission of the violation; or (3) clause (iv) or (v) of this Section
8c., the Board shall first be required to obtain an opinion from Company counsel
to the effect that there is an adequate basis upon which either such
determination may be made. Except for any salary and benefits accrued, vested
and unpaid as of the date of any such termination, the Company shall be under no
further obligation hereunder to the Executive, and the Executive no longer shall
be entitled to receive any payments or any other rights or benefits under this
Agreement.

                                       5
<PAGE>

         d. Termination by the Company Other Than for Cause. The Company may
terminate the Executive's employment hereunder at any time without Cause upon 30
days notice to the Executive, and subject, in either event, to the right of the
Executive, within such notification period, to effect his own "Good Reason"
termination as described in subsection e. below. In the event of either such
termination, the Executive shall be entitled to receive any salary and benefits
accrued, vested and unpaid as of the date of any such termination, as well as,
in the event that the Executive shall have timely effected a Good Reason
termination, those benefits authorized under the provisions of subsection e.;
and following his receipt of such salary and benefits, the Company shall be
under no further obligation hereunder to the Executive, and the Executive no
longer shall be entitled to receive any payments or any other rights or benefits
under this Agreement.

         e. Termination by the Executive for Good Reason. Notwithstanding
anything herein to the contrary, the Executive shall be entitled to terminate
his employment hereunder for "Good Reason" without breach of this Agreement. For
purposes of this Agreement, "Good Reason" shall exist upon the occurrence of any
of the following events or matters, in each case without the Company first being
in receipt of the Executive's written consent thereto, and the period of time
within which the Executive shall be required to exercise a Good Reason
termination of service shall be 30 days, measured from the date upon which he is
notified by the Company of such occurrence, or, with respect to the matter
identified in subparagraph iii. below, from the date upon which the Executive
notifies the Company of his belief that a material breach has occurred:

         i. A material adverse change in, or a substantial elimination of, the
duties and responsibilities of the Executive;

         ii. A material breach by the Company of its obligations hereunder; or

         iii. Receipt by the Executive of the Company's notice that it intends
to terminate him other than for Cause.

         In the event of a Good Reason termination by the Executive, the
Executive shall be entitled to continue to receive from the Company his Base
Compensation, his total medical insurance package, and all benefits relating to
the use of an automobile as outlined herein, in effect at the time of
termination for a period of five years, payable as provided in Section 3(a).
Except for such continuing entitlement to compensation following any such
termination, and except for any salary and benefits accrued, vested and unpaid
as of the date of any such termination, the Executive no longer shall be
entitled to receive any payments or any other rights or benefits under this
Agreement, and the Company shall have no further obligation hereunder to the
Executive following any such termination.

                                       6
<PAGE>

         f. Termination by the Executive for Other Than Good Reason. The
Executive may terminate his employment hereunder, provided that notice of
termination is provided at least one year before the date of such termination.
In the event of such termination, the Executive shall be entitled to receive any
salary and benefits accrued, vested and unpaid as of the date of any such
termination; and following his receipt of such salary and benefits to the
Company shall be under no further obligation hereunder to the Executive, and the
Executive no longer shall be entitled to receive any payments or any other
rights or benefits under this Agreement.

         8. Indebtedness of Executive. If, during the course of his employment,
the Executive becomes indebted to the Company for any reason, the Company shall,
if it so elects, have the right to set-off and to collect any sums due it from
the Executive out of any amounts which it may owe to the Executive for unpaid
compensation. In the event that this Agreement terminates for any reason, all
sums owed by the Executive to the Company shall become immediately due and
payable.

         9. Miscellaneous Provisions.

         a. Notice: All notices, consents, joinders and other communications
required, permitted or otherwise contemplated hereunder shall be in writing and
shall be considered as properly furnished to the recipient if hand delivered or
sent by first class, certified or express mail, postage prepaid in all cases and
return receipt requested if sent by certified mail; by telegram (with messenger
service specified); by courier services, charges prepaid or billed to the
sender; or by facsimile transmission through the use of telecopier equipment; in
each case to such recipient's published address (or his, her or its published
telecopier or telephone number). If the notice is sent by mail, telegraph or
courier services, it shall be deemed to have been furnished to the recipient
when deposited in the United States mail or with a telegraph office or courier
service for delivery thereto or, in the case of facsimile transmission, when
dispatched. If a recipient's address or telephone or telecopier number is
unpublished, any communication hereunder will be deemed sufficiently furnished
if made to the appropriate address appearing in the preamble hereto or to any
telephone or telecopier number previously furnished by the recipient. Notice of
any change in address or in telephone or telecopier number shall also be
furnished in the manner set forth above. Whenever the furnishing of notice is
required, the same may be waived by the party entitled to receive such notice.

                                       7
<PAGE>

         b. Assignability: Neither this Agreement nor any right or interest
hereunder shall be assignable by the Company or the Executive.

         c. Entire Agreement: This Agreement, and any other document referenced
herein, constitute the entire understanding of the parties hereto with respect
to the subject matter hereof, and no amendment, modification or alteration of
the terms hereof shall be binding unless the same be in writing, dated
subsequent to the date hereof and duly approved and executed by each of the
parties hereto.

         d. Enforceability: If any term or condition or this agreement shall be
invalid or unenforceable to any extent or in any application, then the remainder
of this agreement, and such term or condition except to such extent or in such
application, shall not be affected thereby and each and every term and condition
of this agreement shall be valid and enforced to the fullest extent and in the
broadest application permitted by law.

         e. Application of Law and Venue: This Agreement, and the application or
interpretation thereof, shall be governed exclusively by its terms and by the
laws of the State of Florida. Venue shall be deemed located in Hillsborough
County, Florida.

         f. Arbitration. Any controversy or claim arising out of or relating to
this Agreement, or the breach thereof, or regarding the failure or refusal to
perform the whole or any part of this Agreement shall be settled by arbitration
in Hillsborough County, Florida, in accordance with the rules of the American
Arbitration Association, and the judgment upon the award rendered may be entered
in any court having jurisdiction hereof. Any decision made by an arbitrator or
by the arbitrators under the provision shall be enforceable as a final and
binding decision as it if were a final decision or decree of a court of
competent jurisdiction. Notwithstanding the foregoing, the Company may enforce
its rights pursuant to Section 5 in a court of competent jurisdiction in
Hillsborough County, Florida.

         g. Counterparts: This Agreement may be executed by any number of
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.

         h. Binding Effect: Each of the provisions and agreements herein
contained shall be binding upon and inure to the benefit of the personal
representatives, devisees, heirs, successors, transferees and assigns of the
respective parties hereto.

         i. Legal Fees and Costs: If a legal action is initiated by any party to
this Agreement against another, arising out of or relating to the alleged
performance or non-performance of any right or obligation established hereunder,
or any dispute concerning the same, any and all fees, costs and expenses
reasonably incurred by each successful party or his or its legal counsel in
investigating, preparing for, prosecuting, defending against, or providing
evidence, producing documents or taking any other action in respect of, such
action shall be the joint and several obligation of and shall be paid or
reimbursed by the unsuccessful party or parties.

                                       8
<PAGE>

         j. Cancellation of Prior Employment Agreements. The execution of this
Agreement by the Executive shall cancel and nullify all other employment
agreements to which the Executive is a party.

         IN WITNESS WHEREOF, the parties have executed this Agreement.

THE COMPANY:                                 EXECUTIVE:

MEDICAL MEDIA TELEVISION, INC.
                                                      /s/ Philip M. Cohen
                                                      --------------------------
                                                      Philip M. Cohen

By:/s/Donald R. Mastropietro
   -----------------------------------------
Name: Donald R. Mastropietro
      --------------------------------------
Title: Sr. Vice President/CFO
      --------------------------------------

                                       9

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