Document:

Voting Agreement

 Exhibit 10.1 
  
 EXECUTION COPY 
  
 VOTING AGREEMENT 
  
 THIS VOTING AGREEMENT dated as of December 4, 2005 (this “Agreement”), by and among Liberty Media Corporation, a Delaware
corporation (“Parent”), and Jovian Holdings, LLC (formerly known as JPS International, LLC), a Delaware limited liability company (the “Stockholder”). 
  
 RECITALS 
  
 WHEREAS, Parent, Provide Commerce, Inc., a Delaware corporation (the “Company”) and Barefoot Acquisition, Inc., a Delaware corporation
and a wholly owned subsidiary of Parent (“Merger Sub”), concurrently with the execution of this Agreement, have entered into an Agreement and Plan of Merger dated as of the date hereof (as such agreement may be modified or amended
from time to time, the “Merger Agreement”), which provides for the merger of Merger Sub with and into the Company, with the Company as the surviving corporation in the merger (the “Merger”), upon the terms and
subject to the conditions set forth in the Merger Agreement; 
  
 WHEREAS, pursuant to the Merger, all of the issued and outstanding shares of capital stock of the Company will be canceled and converted into the right to receive the Merger Consideration upon the terms and subject to the conditions set
forth in the Merger Agreement; 
  
 WHEREAS, as of the date hereof,
the Stockholder Beneficially (as defined below) owns certain shares of common stock, par value $0.001 per share, of the Company (the “Company Common Stock”); 
  
 WHEREAS, in order to induce Parent and Merger Sub to execute the Merger Agreement, Stockholder desires to restrict the
transfer or disposition of, and desires to vote, the Subject Shares (as defined below) as provided in this Agreement, and the execution and delivery of this Agreement and the Proxy (defined below) is a material condition to Parent’s and Merger
Sub’s willingness to enter into the Merger Agreement; and 
  
 WHEREAS, capitalized terms used but not defined herein shall have the meanings ascribed to such terms in the Merger Agreement. 
  
 NOW, THEREFORE, to induce Parent and Merger Sub to enter into, and in consideration of their entering into, the Merger Agreement, and in consideration of
the promises and the representations, warranties and agreements contained herein, the parties agree as follows: 
  
 ARTICLE I 
  
 AGREEMENT TO VOTE 
  
 Section 1.1. Agreement to
Vote. Subject to the terms and conditions hereof, the Stockholder irrevocably and unconditionally agrees that from and after the date hereof and until 

 
the earlier to occur of (a) the Effective Time and (b) 5:00 p.m. (New York time) on the 180th day following the date the Merger Agreement is
terminated in accordance with its terms (the earlier of (a) and (b) being referred to as the “Expiration Time”), at any meeting (whether annual or special, and at each adjourned or postponed meeting) of stockholders,
however called, or in connection with any written consent of the Company’s stockholders, the Stockholder will (x) appear at each such meeting or otherwise cause its Subject Shares (as defined below) to be counted as present thereat for
purposes of calculating a quorum, and respond to each request by the Company for written consent, if any and (y) Vote (as defined below), or cause to be Voted at such meeting, all of the Stockholder’s Subject Shares (i) in favor of
approval and adoption of the Merger Agreement, the Merger and the other transactions contemplated by the Merger Agreement (the Merger together with such transactions, collectively, the “Transactions”), (ii) against any action
or agreement made in opposition to, or in competition with, the Merger Agreement, the Merger or the Transactions or that is intended, or could reasonably be expected to materially impede, interfere with, adversely affect or discourage the
Transactions or inhibit the timely consummation of the Transactions, including, without limitation, any Alternative Proposal, and (iii) except for the Transactions, against any merger, consolidation, business combination, reorganization,
recapitalization, liquidation or sale or transfer of any material assets of the Company, in each case, to the same extent and with the same effect as the Stockholder might or could do under applicable law, rules and regulations. For the purposes of
this Agreement: “Vote” and any correlative term shall include voting in person or by proxy in favor of or against any action, otherwise consenting or withholding consent in respect of any action (including, without limitation,
consenting in accordance with Section 228 of the DGCL) or taking other action in favor of or against any action; and a Person “Beneficially” owns a security if such Person, directly or indirectly, through any contract, arrangement,
understanding or otherwise has (A) the power to vote, or direct the vote of such security and (B) the power to dispose, or direct the disposition of such security. 
  
 Section 1.2. Additional Shares. The Stockholder hereby agrees, while this Agreement is in effect, to promptly notify
Parent of the number of any new shares of Company Common Stock with respect to which Beneficial ownership is acquired by the Stockholder, if any, after the date hereof (such shares of Company Common Stock, “New Shares”). The
Stockholder also agrees that any New Shares acquired or purchased by it shall be subject to the terms of this Agreement to the same extent as if they constituted Subject Shares. 
  
 Section 1.3. Restrictions on Transfer. On and after the date hereof and until the Expiration Time, the Stockholder
agrees not to, directly or indirectly, transfer, sell, offer, exchange, pledge or otherwise dispose of or encumber any of its Subject Shares, Options (as defined below) or New Shares; provided, however, that the Stockholder may
transfer any of the Subject Shares to a charitable foundation controlled by or under common control with the Stockholder if such charitable foundation, as an express condition precedent of such transfer, becomes a party to this Agreement by
executing a counterpart signature page hereto and agreeing to be bound by its original terms. 
  
 Section 1.4. Proxies. The Stockholder hereby revokes any and all previous proxies granted with respect to its Subject Shares. By entering into this Agreement, the Stockholder hereby grants a proxy
(“Proxy”) appointing Parent, Merger Sub and each of their designees, and each of them individually, as the Stockholder’s attorney-in-fact and proxy, with full power of 

  

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substitution, for and in the Stockholder’s name, to be counted as present, Vote, dissent or withhold consent, or otherwise to act on behalf of the
Stockholder with respect to its Subject Shares in favor of the Merger Agreement and the Transactions and otherwise in the manner contemplated by, and to give effect to, Section 1.1 hereof. The Proxy granted by the Stockholder pursuant to this
Section 1.4 is, subject to the last sentence of this Section 1.4, irrevocable and is coupled with an interest, in accordance with Section 212(e) of the DGCL, and is granted in order to secure the Stockholder’s performance under
this Agreement and also in consideration of Parent and Merger Sub entering into this Agreement and the Merger Agreement. If the Stockholder fails for any reason to be counted as present, consent or Vote the Stockholder’s Subject Shares in
accordance with the requirements of Section 1.1 above (or anticipatorily breaches such section), then Parent and Merger Sub shall have the right to cause to be present, consent or vote the Stockholder’s Subject Shares in accordance with
the provisions of Section 1.1. The Proxy granted by the Stockholder hereunder shall supersede any prior proxy and shall not be superseded by any later proxy granted, made or purported to be granted or made by the Stockholder. The Proxy granted
by the Stockholder shall terminate upon termination of this Agreement in accordance with its terms. 
  
 ARTICLE II 
  
 REPRESENTATIONS AND WARRANTIES 
  
 Section 2.1.
Representations and Warranties of Stockholders. The Stockholder represents and warrants to Parent that: 
  
 (a) The Stockholder Beneficially owns the number of shares of Company Common Stock set forth opposite the Stockholder’s name on
Exhibit A attached hereto (such shares of Company Common Stock, the “Subject Shares”), free and clear of all Liens or Restrictions. Except for this Agreement and the Merger Agreement, there are no options, warrants or other rights,
agreements, arrangements or commitments of any character to which it is a party relating to the pledge, disposition or Voting of such Subject Shares and there are no Voting trusts or Voting agreements with respect to such Subject Shares. 

 
 (b) The Stockholder does not beneficially own any shares
of Company Common Stock other than the Stockholder’s Subject Shares and does not have any options, warrants or other rights to acquire any additional shares of capital stock of the Company or any security exercisable for or convertible into
shares of capital stock of the Company (“Options”). 
  
 (c) The Stockholder has not appointed or granted any proxy, which appointment or grant is still effective with respect to the Subject Shares or any New Shares. 
  
 (d) The Stockholder is duly organized and validly existing
under the laws of its jurisdiction of organization and is duly authorized to do business and is in good standing under the laws of its jurisdiction of organization. 
  
 (e) The Stockholder has full power and authority to enter into, execute and deliver this Agreement and to
perform fully its obligations hereunder and this Agreement has been duly executed and delivered and constitutes the legal, valid and binding obligation of the 

  

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Stockholder enforceable against it in accordance with its terms (except insofar as enforceability may be limited by applicable bankruptcy, insolvency,
reorganization, moratorium or similar laws affecting creditors’ rights generally, or by principles governing the availability of equitable remedies). 
  
 (f) Other than filings under the Exchange Act, no notices, reports or other filings are required to be made by the Stockholder with, nor
are any consents, registrations, approvals, permits or authorizations required to be obtained by the Stockholder from, any Governmental Entity, in connection with the execution and delivery of this Agreement by the Stockholder. 
  
 (g) The execution, delivery and performance of this
Agreement by the Stockholder does not, and the consummation by it of the transactions contemplated hereby will not, (i) violate, conflict with or constitute a breach of, or a default under, the certificate of formation, articles of
organization, operating agreement or any of their comparable governing instruments of the Stockholder, (ii) result in a violation or breach of, or constitute (with or without due notice or lapse of time or both) a default (or give rise to any
right of termination, cancellation, modification or acceleration) (whether after the giving of notice or the passage of time or both) under any Contract to which the Stockholder is a party or by which any of its assets are bound, (iii) will not
result in the creation of any Lien on any of the assets of the Stockholder or (iv) result in a violation of, under or pursuant to any law, rule, regulation, order, judgment or decree applicable to the Stockholder or by which any of its assets
are bound. 
  
 ARTICLE III 
  
 ADDITIONAL AGREEMENTS 
  
 Section 3.1. Waiver of Appraisal Rights. The Stockholder hereby waives
any rights of appraisal or rights of dissent from the Merger that the Stockholder may have under the DGCL or otherwise. 
  
 Section 3.2. Sales Plans. The Stockholder hereby agrees and covenants that, as soon as practicable after the date hereof, the Stockholder will take
any and all actions reasonably necessary to suspend (until the Expiration Time) or terminate its participation in any and all plans adopted pursuant to Rule 10b5-1 promulgated under the Exchange Act to which such Stockholder is a party that relate
to the Subject Shares, Options or any New Shares. 
  
 Section 3.3.
Disclosure. The Stockholder hereby authorizes Parent and Merger Sub to publish and disclose in any announcement or disclosure required by the Commission and in the Proxy Statement the Stockholder’s identity and ownership of the Subject
Shares and New Shares (if any) and the nature of the Stockholder’s obligation under this Agreement. The Stockholder hereby agrees that, without the prior written consent of Parent, it shall not issue any press release or make any public
statements with respect to this Agreement, the Merger Agreement, the Transactions, Parent, Merger Sub or the Company, except as may be required by applicable law or court process. 
  

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 Section 3.4. Non-Interference; Further Assurances. The Stockholder agrees that prior to the
termination of this Agreement, it shall not take any action that would make any representation or warranty of it contained herein untrue or incorrect or have the effect of preventing, impeding, interfering with or adversely affecting the performance
by the Stockholder of its obligations under this Agreement. 
  
 Section 3.5. No Proxy Solicitations. The Stockholder agrees that it will not, nor will it permit any of its members or any Person under its control to, directly or indirectly: (i) solicit, initiate, encourage, knowingly induce
any inquiry with respect to, or the making, submission or announcement of, any Alternative Proposal, (ii) participate or engage in any discussions or negotiations regarding, or furnish to any Person any nonpublic information with respect to, or
take any other action that is intended to facilitate or encourage any inquiries concerning or the making of any proposal that constitutes or could reasonably be expected to lead to, any Alternative Proposal, (iii) approve, endorse, recommend or
make or authorize any public statement, recommendation or solicitation in support of any Alternative Proposal, or (iv) execute or enter into, or publicly propose to execute or enter into, any letter of intent or similar document or any
contract, agreement or commitment contemplating or otherwise relating to any Alternative Proposal or transaction contemplated thereby, except, with respect to clauses (i) and (ii) to notify such Person as to the existence of these
provisions. The Stockholder further agrees that it shall use reasonable efforts to cause its agents and representatives (including any investment banker, attorney or accountant retained by Stockholder) to comply with this Section 3.5, and shall
not authorize or permit any of them to take any action in contravention of the provisions hereof. It is understood that this Section 3.5 limits the rights of the Stockholder only to the extent that Stockholder is acting in Stockholder’s
capacity as a stockholder, and that the taking of any action specifically permitted by Section 6.5 of the Merger Agreement by any officer or director of the Company (in his or her capacity as such) shall not be considered a breach or violation
of this Agreement. 
  
 Section 3.6. No Voting Trusts. The
Stockholder agrees that it will not, nor will the Stockholder permit any Person under its control to, deposit any of the Stockholder’s Subject Shares or New Shares (if any) in a Voting trust or subject any of such Stockholder’s Subject
Shares or New Shares (if any) to any arrangement with respect to the Voting of the Subject Shares or New Shares (if any) inconsistent with this Agreement. 
  
 Section 3.7. No Ownership Interest. Nothing contained in this Agreement shall be deemed to vest in Parent or Merger Sub any direct or indirect
ownership or incidence of ownership of or with respect to any Subject Shares. All rights, ownership and economic benefits of and relating to the Subject Shares shall remain vested in and belong to the Stockholder, and Parent and Merger Sub shall
have no authority to manage, direct, superintend, restrict, regulate, govern or administer any of the policies or operations of the Company or exercise any power or authority to direct the Stockholder in the voting of any of the Subject Shares,
except as otherwise provided herein with respect to the Subject Shares and New Shares (if any). 
  

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 ARTICLE IV 
  
 TERMINATION 
  
 Section 4.1. Termination. This Agreement and the Proxy shall terminate and shall have no further force or effect after Expiration Time. 

 
 Section 4.2. Effect of Termination. Upon termination of this
Agreement, the rights and obligations of all the parties will terminate and become void without further action by any party except for the provisions of Section 4.1, this Section 4.2 and Article V, which will survive such termination.

  
 ARTICLE V 
  
 MISCELLANEOUS 
  
 Section 5.1. Specific Performance. Each party hereto acknowledges that it will be impossible to measure in money the
damage to the other party if a party hereto fails to comply with any of the obligations imposed by this Agreement, that every such obligation is material and that, in the event of any such failure, the other party will not have an adequate remedy at
law or damages. Accordingly, each party hereto agrees that injunctive relief or other equitable remedy, in addition to remedies at law or damages, is the appropriate remedy for any such failure and will not oppose the granting of such relief on the
basis that the other party has an adequate remedy at law. 
  
 Section 5.2. Entire Agreement; Amendment; Waiver. This Agreement (including the Exhibits and the other documents and instruments referred to herein) constitutes the entire agreement and supersedes all prior agreements and
understandings, written or oral, among the parties with respect to the subject matter hereof. This Agreement may not be amended, supplemented or modified, and no provisions hereof may be modified or waived, except by an instrument in writing signed
by each of the parties hereto. No waiver of any provisions hereof by any party shall be deemed a waiver of any other provisions hereof by any such party, nor shall any such waiver be deemed a continuing waiver of any provision hereof by such party.

  
 Section 5.3. Notices. All notices, requests, demands,
waivers and other communications required or permitted to be given under this Agreement shall be in writing and shall be deemed to have been duly given if delivered personally (by reputable overnight courier service or otherwise) or mailed,
certified or registered mail with postage prepaid, or sent by confirmed telecopier, as follows: 
  

	 	(a)	If to Parent: 

  

	 	 	Liberty Media Corporation 

	 	 	12300 Liberty Boulevard 

	 	 	Englewood, CO 80112 

	 	 	Attention: General Counsel 

	 	 	Facsimile: (720) 875-5382 

  

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	 	 	with an additional copy to: 

  

	 	 	Baker Botts L.L.P. 

	 	 	30 Rockefeller Plaza 

	 	 	New York, New York 10112 

	 	 	Attention: Lee D. Charles, Esq. 

	 	 	Facsimile: (212) 408-2501 

  

	 	(b)	If to Stockholder: 

  

	 	 	Jovian Holdings, LLC 

	 	 	303 East 17th Ave. Suite 1080 

	 	 	Denver, CO 80203 

	 	 	Attention: Olivia Lazarus 

	 	 	Facsimile: (303) 756-7191 

  

	 	 	with an additional copy to: 

  

	 	 	E*Law Group 

	 	 	3555 W. 110th Place 

	 	 	Westminster, Colorado 80031 

	 	 	Attention: Jeremy W. Makarechian, Esq. 

	 	 	Facsimile: (303) 479-7920 

  
 or to such other Person or address as any party shall specify by notice in writing to the other party. Any such notice shall be deemed to have been given (i) upon
actual delivery, if delivered by hand, (ii) on the third (3rd) business day following deposit of such notice, properly addressed with postage prepaid, with the United States Postal Service if mailed by registered or certified mail, return
receipt requested, or (iii) upon sending such notice, if sent via facsimile, with confirmation of receipt, except that any notice of change of address shall be effective only upon actual receipt thereof. 
  
 Section 5.4. Governing Law. THIS AGREEMENT SHALL BE DEEMED TO BE MADE
IN AND IN ALL RESPECTS SHALL BE INTERPRETED, CONSTRUED AND GOVERNED BY AND IN ACCORDANCE WITH THE LAW OF THE STATE OF DELAWARE WITHOUT REGARD TO THE CONFLICT OF LAW PRINCIPLES THEREOF. 
  
 Section 5.5. Venue; Waiver of Jury Trial. The parties hereby irrevocably consent to the exclusive jurisdiction and
venue of the Delaware Court of Chancery and any state appellate court therefrom within the State of Delaware (or, if the Delaware Court of Chancery declines to accept jurisdiction over a particular matter, any state or federal court within the State
of Delaware) in connection with any matter based upon or arising out of this Agreement or the matters contemplated herein, agrees that process may be served upon them in any manner authorized by the laws of the State of Delaware for such persons and
waives and covenants not to assert or plead any objection which they might otherwise have to such jurisdiction, venue and such process. 
  

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 EACH PARTY ACKNOWLEDGES AND AGREES THAT ANY CONTROVERSY WHICH MAY ARISE UNDER THIS AGREEMENT IS LIKELY TO
INVOLVE COMPLICATED AND DIFFICULT ISSUES, AND THEREFORE EACH SUCH PARTY HEREBY IRREVOCABLY AND UNCONDITIONALLY WAIVES ANY RIGHT SUCH PARTY MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY LITIGATION DIRECTLY OR INDIRECTLY ARISING OUT OF OR RELATING TO
THIS AGREEMENT, OR THE TRANSACTIONS CONTEMPLATED BY THIS AGREEMENT. EACH PARTY CERTIFIES AND ACKNOWLEDGES THAT (i) NO REPRESENTATIVE, AGENT OR ATTORNEY OF ANY OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT,
IN THE EVENT OF LITIGATION, SEEK TO ENFORCE THE FOREGOING WAIVER, (ii) EACH PARTY UNDERSTANDS AND HAS CONSIDERED THE IMPLICATIONS OF THIS WAIVER, (iii) EACH PARTY MAKES THIS WAIVER VOLUNTARILY, AND (iv) EACH PARTY HAS BEEN INDUCED TO
ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION 5.5. 
  
 Section 5.6. Severability. In the event that any provision of the Agreement is held to be illegal, invalid or unenforceable in a final,
unappealable order or judgment (each such provision, an “invalid provision”), then such provision shall be severed from this Agreement and the remaining provisions of this Agreement shall remain binding on the parties hereto. Without
limiting the generality of the foregoing sentence, in the event a change in any applicable law, rule or regulation makes it unlawful for a party to comply with any of its obligations hereunder, the parties shall negotiate in good faith a
modification to such obligation to the extent necessary to comply with such law, rule or regulation that is as similar in terms to the original obligation as may be possible while preserving the original intentions and economic positions of the
parties as set forth herein to the maximum extent feasible. 
  
 Section 5.7. Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed to be an original, and all of which together shall constitute one and the same instrument. 
  
 Section 5.8. Headings. All Section headings herein are for convenience
of reference only and are not part of this Agreement, and no construction or reference shall be derived therefrom. 
  
 Section 5.9. THIRD PARTY BENEFICIARIES. NOTHING IN THIS AGREEMENT, EXPRESS OR IMPLIED, IS INTENDED TO CONFER UPON ANY THIRD PARTY ANY RIGHTS OR
REMEDIES OF ANY NATURE WHATSOEVER UNDER OR BY REASON OF THIS AGREEMENT. 
  
 Section 5.10. Assignment. Neither the Stockholder nor Parent may assign any of its rights or obligations under this Agreement without the prior written consent of the other parties hereto, except that Parent may assign its rights and
obligations hereunder to any of its direct or indirect wholly owned subsidiaries (including Merger Sub), but no such assignment shall relieve Parent of its obligations hereunder if such transferee does not perform such obligations. Subject to the
preceding sentence, this Agreement will be binding upon, inure to the benefit of and be enforceable by the parties and their respective successors and assigns. 
  

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 Section 5.11. Joint Participation in Drafting this Agreement. The parties acknowledge and confirm
that each of their respective attorneys have participated jointly in the drafting, review and revision of this Agreement and that it has not been written solely by counsel for one party and that each party has had the benefit of its independent
legal counsel’s advice with respect to the terms and provisions hereof and its rights and obligations hereunder. Each party hereto, therefore, stipulates and agrees that the rule of construction to the effect that any ambiguities are to be or
may be resolved against the drafting party shall not be employed in the interpretation of this Agreement to favor any party against another and that no party shall have the benefit of any legal presumption or the detriment of any burden of proof by
reason of any ambiguity or uncertain meaning contained in this Agreement. 
  
 Section 5.12. Expenses. Whether or not the Transactions are consummated, all costs and expenses incurred in connection with this Agreement and the transactions contemplated hereby will be paid by the party
incurring such cost or expense. 
  
 [Remainder of page
intentionally left blank.] 
  

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 IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the date first written above.

  

			
	 LIBERTY MEDIA CORPORATION

		
	 By:
	 	 /s/ Michael P. Zeisser

	 	 	 Michael P. Zeisser

	 	 	 Senior Vice President

	
	 JOVIAN HOLDINGS, LLC

		
	 By:
	 	 /s/ Olivia Lazarus

	 	 	 Olivia Lazarus

	 	 	 Vice President of Finance

  
 [SIGNATURE PAGE
TO VOTING AGREEMENT] 

 EXHIBIT A 
  

STOCKHOLDER OWNERSHIP OF 
 SUBJECT SHARES AND
OPTIONS 
  

					
	 Stockholder

	  	     Subject Shares    

	  	     Options    

	 Jovian Holdings, LLC
	  	3,508,151	  	0
	 TOTAL
	  	3,508,151	  	0Form of Retention Agreement

 Exhibit 10.2 
  
 EXECUTION COPY 
  
 FORM OF RETENTION AGREEMENT 
  
 This RETENTION AGREEMENT (this “Agreement”) is made on and as of December 4, 2005, by and among
[                    ] (“Executive”), PROVIDE COMMERCE, INC., a Delaware corporation, and LIBERTY MEDIA CORPORATION, a
Delaware corporation (“Parent”). 
  
 RECITALS

  
 A. Concurrently with the execution and delivery of this
Agreement, Parent and Company are entering into the Merger Agreement. This Agreement is an inducement to Parent to enter into the Merger Agreement, and it is a condition precedent to Parent’s obligations to effect the Merger thereunder that
this Agreement shall have been entered into and be in full force and effect. 
  
 B. Executive currently holds Company Stock Options, as defined in the Merger Agreement, to purchase approximately
[                    ] shares of Company common stock. 
  
 C. Section 2.3(b) of the Merger Agreement provides that each Company Stock Option outstanding at the Effective Time
(whether or not then exercisable) shall be converted immediately following the Effective Time into the right to receive an amount (the “Option Consideration”) equal to the product of (i) the number of shares subject to such
Company Stock Option, multiplied by (ii) the positive amount (if any) obtained by subtracting the exercise price per share of such Company Stock Option from the Merger Consideration (as defined in the Merger Agreement), payable in cash. The
aggregate Option Consideration to which Executive would be entitled to receive pursuant to Section 2.3(b) of the Merger Agreement, in respect of all Company Stock Options held by Executive at the Effective Time, is referred to herein as the
“Aggregate Option Consideration”. 
  
 D.
Executive is currently an Employee of the Company and is its [                    ]. At or before the Effective Time, Company and Executive
shall enter into a new employment agreement, or an amendment to Executive’s current employment agreement with Company (such new or amended employment agreement, the “Employment Agreement”), which Employment Agreement shall
provide, among other things, for Executive to receive Appreciation Units under the Value Plan, effective as of the Effective Time. 
  
 NOW, THEREFORE, in consideration of the foregoing, and for other good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the parties hereby agree as follows: 
  
 1.
Definitions. As used in this Agreement, the following terms have the corresponding meanings: 
  
 “Acceleration Event” is defined in Section 3(d) 
  
 “Affiliate” of a Person means any other Person that, directly or indirectly, through one or
more intermediaries, Controls, is Controlled by or is under common Control with such Person. “Control” (including as used in other forms of that term), means possession 

 
of the power to direct or cause the direction of the management and policies of another Person, whether through the ownership of voting securities, by
contract or otherwise. 
  
 “Aggregate
Option Consideration” is defined in Recital C. 
  
 “Business Day” means a day on which banks are not required or authorized to close in the City of New York or the State of California. 
  
 “Cause” has the meaning given to such term in the Employment Agreement. 
  
 “Change in Control” means (i) the
merger, consolidation or reorganization of the Company with any other company (or the issuance by the Company of its voting securities as consideration in a merger, consolidation or reorganization of a Subsidiary with any other company), other
than any merger, consolidation or reorganization immediately following the effectiveness of which any combination of Liberty Media, its Affiliates and Designated Persons (as defined below) shall be the beneficial owners (as determined pursuant
to Rule 13d-3 and Rule 13d-5 under the Exchange Act and any successor regulation) of, in the aggregate, at least 50% of the combined voting power of the outstanding voting securities of the Company or other entity surviving such merger,
consolidation or reorganization; (ii) the approval by the shareholders of the Company of a plan of complete liquidation of the Company or the sale or disposition by the Company of all or substantially all of the Company’s assets, other
than any such sale or disposition to an entity at least 50% of the combined voting power of the voting securities of which is, in the aggregate, beneficially owned immediately after the sale or disposition by any combination of Liberty Media, its
Affiliates and Designated Persons; or (iii) any sale, transfer or issuance of voting securities of the Company (including any series of related transactions) as a result of which Liberty Media, its Affiliates and Designated Persons shall cease
to be the beneficial owners of, in the aggregate, at least 50% of the voting power of the voting securities of the Company. For purposes of this definition, “Designated Persons” means (A) the Chairman of the Board of Liberty
Media on the Effective Date, (B) the Chief Executive Officer of Liberty Media on the Effective Date, (C) each of the members of the board of directors of Liberty Media on the Effective Date, and (D) the respective spouses,
descendants, descendants of spouses and spouses of descendants, estates and heirs of any of the Designated Persons referred to in clauses (A), (B) and (C) above and any trust or other investment vehicle for the benefit of any Designated
Person. For the avoidance of doubt, in the case of any event described in Section 19, the provisions of Section 19 shall be applied first before determining whether such event or any subsequent event constitutes a Change in Control within
the meaning of this definition. 
  
 “Company” means Provide Commerce, Inc., a Delaware corporation, or another entity as provided in Section 19(a). 
  
 “Company Successor” is defined in Section 19(a). 
  
 “Company Successor Parent” is defined in Section 19(a). 
  

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 “Disability” and “Disabled” means a condition under
which Executive (i) is unable to engage in any substantial gainful activity by reason of any medically determined physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not
less than 12 months, or (ii) is, by reason of any medically determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, receiving income
replacement benefits for a period of not less than 3 months under an accident and health policy covering employees of Company, or such other definition as may be prescribed by Section 409A. 
  
 “Effective Time” means the effective time
of the Merger, as provided in the Merger Agreement. 
  
 “Employment Agreement” is defined in Recital D. 
  
 “Escrow Agent” means the party named as Escrow Agent in the Escrow Agreement, which shall be a trust company or other financial institution selected by Parent. 
  
 “Escrow Agreement” means an Escrow
Agreement by and among Parent, Executive, the Escrow Agent named therein, and the other party thereto, substantially in the form attached hereto as Exhibit A, subject to such changes thereto as the Escrow Agent shall require. 
  
 “Executive” is defined in the Preamble.

  
 “Forfeiture Event” means the
occurrence of either (i) a Separation From Service for Cause, or (ii) a Separation From Service initiated by Executive without Good Reason. 
  
 [FOR STRAUSS: “GOOD REASON” MEANS A TERMINATION INITIATED BY EXECUTIVE UNDER CIRCUMSTANCES WHICH QUALIFY AS A
“TERMINATION WITHOUT CAUSE” PURSUANT TO THE LAST TWO SENTENCES OF SECTION 5(C) OF THE EMPLOYMENT AGREEMENT.] 
  
 [FOR WIJNPERLE: “GOOD REASON” HAS THE MEANING GIVEN TO SUCH TERM IN THE EMPLOYMENT AGREEMENT.] 
  
 “Liberty Media” means Liberty Media
Corporation, a Delaware corporation, or another entity as provided in Section 19(b). 
  
 “Liberty Successor” is defined in Section 19(b)(i). 
  
 “Liberty Successor Parent” is defined in Section 19(b)(i). 
  
 “Merger” means the merger of Merger Sub
with and into Company, with Company as the surviving corporation, pursuant to the Merger Agreement. 
  
 “Merger Agreement” means the Agreement and Plan of Merger dated as of the date hereof, among Company, Parent and Merger
Sub, as such agreement may be amended or supplemented from time to time prior to the Effective Time. 
  
 “Merger Sub” means Barefoot Acquisition, Inc., a Delaware corporation and indirect wholly owned subsidiary of Parent.

  

 3 

 “Parent” is defined in the Preamble. 
  
 “Person” means an individual, corporation,
limited liability company, partnership, trust, incorporated or unincorporated association, joint venture or other entity. 
  
 “Restriction” is defined in Section 3(a). 
  
 “Retention Amount” means
$[                    ] in cash, as such amount may be adjusted from time to time pursuant to Section 2(c). 
  
 “Section 409A” means Section 409A of
the Internal Revenue Code of 1986, as it may be amended from time to time, and the Treasury regulations and other guidance issued thereunder. 
  
 “Separation From Service” (and variations on the form of such term) means any separation from service of Executive with
Liberty Media or Company (as applicable) within the meaning of Section 409A. 
  
 “spin-off entity” is defined in Section 19(b)(ii). 
  
 “Subsidiary” of any Person means any corporation, limited liability company, partnership or
other entity a majority of the voting power of which is owned, directly or indirectly, by such Person. 
  
 “Unvested Retention Amount” is defined in Section 3(a). 
  
 “Vested Retention Amount” is defined in
Section 3(a). 
  
 “Value
Plan” means the Provide Commerce, Inc., Value Plan, as the same may hereafter be amended from time to time. 
  
 2. Payment of Retention Amount into Escrow. 
  
 (a) Executive hereby agrees that his right to receive the Aggregate Option Consideration shall be subject to the restrictions imposed by
this Agreement and the Escrow Agreement, and agrees that, notwithstanding anything in the Merger Agreement to the contrary, (i) the Aggregate Option Consideration shall be reduced by an amount equal to the Retention Amount and (ii) Parent
shall pay the Retention Amount to the Escrow Agent for deposit in the Escrow Fund (as such term is defined in the Escrow Agreement). Executive acknowledges and agrees that his rights and interests in the Escrow Fund shall be non-transferable and
subject to a risk of forfeiture as provided in this Agreement and the Escrow Agreement. 
  
 (b) Immediately following the Effective Time, subject to and in accordance with the terms and conditions of the Merger Agreement, Parent
shall pay the Retention Amount to the Escrow Agent, and shall have no obligation under the Merger Agreement or otherwise to pay the Retention Amount to Executive (or to cause such amount to be so paid). 
  

 4 

 (c) The Retention Amount paid to the Escrow Agent pursuant to this Agreement shall be
adjusted from time to time for any gains, interest, other income, losses and expenses attributable to such Retention Amount during the period such Retention Amount (or portion thereof) is held in escrow by the Escrow Agent in accordance with the
Escrow Agreement. 
  
 3. Forfeiture and Vesting of Retention
Amount. 
  
 (a) All rights and interests of
Executive in and to the Retention Amount shall be subject to forfeiture by Executive in the event of any Forfeiture Event, as provided in this Section 3. The risk of forfeiture imposed upon such rights and interests under this Agreement,
together with the restrictions on transferability provided for in this Agreement and the Escrow Agreement, are referred to collectively as the “Restriction.” As of the Effective Time, the Restriction shall apply with respect to 100%
of the Retention Amount. The Restriction shall lapse with respect to all or a portion of the Retention Amount in accordance with this Section 3. The portion of the Retention Amount that is subject to the Restriction is referred to as the
“Unvested Retention Amount,” and the portion of the Retention Amount that is no longer subject to the Restriction is referred to as the “Vested Retention Amount.” 
  
 (b) Except as provided in Sections 3(c) and 3(d), Executive
shall forfeit the entire Unvested Retention Amount, and all rights and interests of Executive in the Escrow Fund with respect thereto, immediately upon a Forfeiture Event. 
  
 (c) If no Forfeiture Event or Acceleration Event shall have previously occurred, the Restriction shall lapse
with respect to 50% of the Retention Amount on the first anniversary of the Effective Time, and shall lapse completely on the second anniversary of the Effective Time. 
  
 (d) The Restriction shall lapse with respect to 100% of the Retention Amount upon the first to occur of
(i) Executive’s death or Disability, (ii) a Separation From Service for Good Reason, (iii) a Separation From Service effected by Company, Parent or any of their Affiliates without Cause, or (iv) a Change in Control (each, an
“Acceleration Event”). 
  
 4. Escrow.

  
 (a) Parent and Executive each agree to enter
into the Escrow Agreement at or before the Effective Time. 
  
 (b) The Escrow Agreement shall provide for the following payments from the Escrow Fund, which shall not require any further instruction from Parent: 
  
 (i) On the first anniversary of the Effective Time (or, if that day is not a Business Day, on the first
Business Day thereafter), unless the Escrow Agent shall theretofore have received a written notice from Parent pursuant to Section 4(c) or 4(d) of this Agreement, the Escrow Agent shall pay 50% of the Retention Amount to Executive, and Parent
shall cease to have any further claims to, or rights or interests in, such portion of the Retention Amount so paid to Executive, effective upon such payment. 
  

 5 

 (ii) On the second anniversary of the Effective Time (or, if that day is not a Business
Day, on the first Business Day thereafter), unless the Escrow Agent shall theretofore have received a written notice from Parent pursuant to Section 4(c) or 4(d) of this Agreement, the Escrow Agent shall pay the entire remainder of the
Retention Amount to Executive, and Parent shall cease to have any further claims to, or rights or interests in, the Retention Amount, effective upon such payment. 
  
 (c) Upon any lapse of the Restriction pursuant to Section 3(d) of this Agreement, Parent shall deliver
a written notice to the Escrow Agent pursuant to Section 5(c) of the Escrow Agreement, with a copy thereof to Executive, instructing the Escrow Agent to pay the Retention Amount to Executive (or, in the case of Executive’s death, to his
estate) in accordance with the Escrow Agreement, and Parent shall immediately cease to have any further claims to, or rights or interests in, the Retention Amount. 
  
 (d) Upon any forfeiture by Executive with respect to the Unvested Retention Amount as provided in
Section 3(b), Parent shall deliver a written notice to the Escrow Agent pursuant to Section 5(d) of the Escrow Agreement, with a copy thereof to Executive, instructing the Escrow Agent to pay the Unvested Retention Amount to Parent in
accordance with the Escrow Agreement, and Executive shall immediately cease to have any further claims to, or rights or interests in, the Unvested Retention Amount. 
  
 (e) Neither party shall give any instructions to the Escrow Agent except as expressly provided in Sections
4(b), 4(c) and 4(d) (other than any joint instructions as to which both parties may agree in writing). 
  
 (f) Neither the Retention Amount held in escrow nor any interest or right therein or part thereof shall be liable for the debts,
contracts, or engagements of Executive or his successors in interest or shall be subject to disposition by transfer, alienation, anticipation, pledge, encumbrance, assignment or any other means, whether such disposition be voluntary or involuntary
or by operation of law by judgment, levy, attachment, garnishment or any other legal or equitable proceedings (including bankruptcy), and any attempted disposition thereof shall be null and void and without effect, ab initio; provided,
however, that this Section 4(f) shall not prohibit any transfer of Executive’s rights and interests hereunder by will or the laws of descent and distribution. 
  

 6 

 5. Notices. All notices, requests, demands, claims and other communications required or permitted
hereunder shall be duly given only if made in writing and personally delivered, mailed by first class, certified or registered mail, postage prepaid, sent by a major national delivery service, or sent by telecopier (if confirmation of successful
transmission is obtained). Any such communications shall be effective (i) upon receipt, if personally delivered, (ii) on the fifth day following the date of mailing, postage prepaid, if mailed, (iii) on the day of delivery if sent by
major national delivery service, or (iv) at the time transmission to the recipient’s telecopier is completed (as shown by such confirmation of transmission), if sent by telecopier. Any such communication shall be addressed to the parties
at the following addresses (or at such other address for a party as such party shall specify by like notice): 
  
 (a) if to Parent or the Company: 
  
 Liberty Media Corporation 
 12300 Liberty
Boulevard 
 Englewood, CO 80112 
 Attention: General Counsel 
 Facsimile: (720) 875-5382 
  
 and 
  
 Provide Commerce, Inc. 
 5005 Wateridge Vista
Drive 
 San Diego, CA 92121 
 Attention: General Counsel 
 Facsimile: (858) 638-4708 
  
 (b) if to an Executive, as set forth on Executive’s signature page hereto. 
  
 6. Survival of Terms. This Agreement shall apply to and bind
Executive, Parent and Company, and their respective permitted assignees and transferees, heirs, legatees, executors, administrators and legal successors. 
  
 7. Tax Matters. Executive has reviewed with his own tax advisors the federal, state, local and foreign tax consequences of the transactions
contemplated by the Merger Agreement, this Agreement, and the Escrow Agreement and any receipt of funds and/or forfeiture hereunder and thereunder. Executive is relying solely on such advisors and not on any statements or representations of Parent,
Company or any of their agents. Executive understands that he (and not Parent) shall be responsible for his own tax liability that may arise as a result of the transactions contemplated by the Merger Agreement, this Agreement, and the Escrow
Agreement and any receipt of funds hereunder and thereunder. 
  
 8. Withholding. The Escrow Agent shall be instructed by Parent or the Company to withhold from any distributions of the Retention Amount pursuant to the Escrow Agreement any amounts required to be withheld from such distributions
under applicable federal, state, local or foreign law, including without limitation any and all applicable withholding taxes. 
  
 9. Governing Law. This Agreement shall be governed by, and construed in accordance with, the laws of the State of California applicable to
contracts executed and to be performed entirely within that State. 
  
 10. Amendments. This Agreement may not be amended or modified except by an instrument in writing signed by Parent and Executive. 
  
 11. No Right to Continued Employment. Subject to the Employment Agreement, and notwithstanding anything to the contrary, Company and Executive each
have an absolute and unrestricted right to terminate Executive’s employment with the Company at any time for any reason whatsoever, with or without Cause, and nothing in this Agreement shall entitle Executive to any continued employment with
Company, or to any employment with Parent or Liberty Media. 
  

 7 

 12. Severability. If any term or provision of this Agreement is invalid, illegal or incapable of
being enforced by any rule of law or public policy, all other terms and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic and legal substance of the transactions contemplated by this Agreement is
not affected in any manner materially adverse to any party. Upon such determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as
to effect the original intent of the parties as closely as possible in a mutually acceptable manner in order that the transactions contemplated by this Agreement be consummated as originally contemplated to the fullest extent possible. 

 
 13. Entire Agreement; No Third-Party Beneficiaries. This Agreement,
the Merger Agreement, the Escrow Agreement and the Employment Agreement constitute the entire agreement, and supersede all prior representations, warranties, agreements and understandings, both written and oral, among the parties with respect to the
subject matter hereof and thereof. This Agreement does not confer upon any person other than the parties any rights or remedies. 
  
 14. Counterparts. This Agreement may be executed in one or more counterparts, all of which constitute a single agreement, and shall become
effective when one or more counterparts has been signed by each of the parties and delivered to the other parties. 
  
 15. Rules of Construction. The parties hereto agree that they have been represented by counsel during the negotiation and execution of this
Agreement and therefore waive the application of any law, regulation, holding or rule of construction providing that ambiguities in an agreement or other document will be construed against the party drafting such agreement or document. 

 
 16. EXECUTIVE REVIEW. EXECUTIVE REPRESENTS THAT HE HAS READ THIS
AGREEMENT AND HAS BEEN REPRESENTED BY COUNSEL IN CONNECTION WITH THE PREPARATION OF THIS AGREEMENT AND IS FAMILIAR WITH ITS TERMS AND PROVISIONS. 
  
 17. Arbitration. Any dispute, claim or controversy based on, arising out of or relating to this Agreement shall be settled by final and binding
arbitration in San Diego, California, before a single neutral arbitrator in accordance with the National Rules for the Resolution of Employment Disputes (the “Rules”) of the American Arbitration Association, and judgment on the
award rendered by the arbitrator may be entered in any court having jurisdiction. Arbitration may be compelled pursuant to the California Arbitration Act (Code of Civil Procedure §§ 1280 et seq.). If the parties are unable to agree upon an
arbitrator, one shall be appointed by the AAA in accordance with its Rules. Each party shall pay the fees of its own attorneys, the expenses of its witnesses and all other expenses connected with presenting its case. Other costs of the arbitration,
including the cost of any record or transcripts of the arbitration, AAA’s administrative fees, the fee of the arbitrator, and all other fees and costs, shall be borne by the Company. This Section 17 is intended to be the exclusive method
for resolving any and all claims by the parties against each other for payment of damages under this Agreement; provided, 

  

 8 

 
however, that neither this Agreement nor the submission to arbitration shall limit the parties’ right to seek provisional relief, including
without limitation injunctive relief, in any court of competent jurisdiction pursuant to California Code of Civil Procedure § 1281.8 or any similar statute of an applicable jurisdiction. Seeking any such relief shall not be deemed to be a
waiver of such party’s right to compel arbitration. 
  
 18.
Section 409A. 
  
 (a) This Agreement
shall be interpreted, construed and administered in a manner that satisfies the requirements of Section 409A. 
  
 (b) Notwithstanding anything to the contrary in this Agreement, the parties acknowledge and agree that any payment to be made, or benefit
provided, to Executive pursuant to this Agreement shall be delayed to the extent necessary for this Agreement and such payment or benefit to comply with Section 409A. 
  
 19. Successors. 
  
 (a) Successors to the Company. In the event of any merger, consolidation, reorganization, statutory share exchange, conversion of
the Company from a corporation to a limited liability company or other legal entity or other transaction affecting the Company, that results in the exchange or conversion of the Common Stock for or into equity securities of (a) the successor to
the Company in such transaction (a “Company Successor”) or (b) any Person of which the Company or such successor is a wholly owned subsidiary after giving effect to such transaction (a “Company Successor
Parent”), then (i) all references herein to the Company shall mean and refer to such Company Successor or Company Successor Parent, as applicable, (ii) all references herein to any common stock of the Company shall mean and refer
to the equity securities or ownership interests of such Company Successor or Company Successor Parent, as applicable, into which such common stock shall have been converted (or for which it shall have been exchanged) and (iii) such Company
Successor or Company Successor Parent, as applicable, shall become a party to this Agreement, and be bound hereby, to the same extent as the Company, as if such Person were a signatory hereto (whether or not such Person signs a counterpart of this
Agreement or enters into a joinder agreement or similar instrument with respect hereto). 
  
 (b) Successors to Liberty Media. 
  
 (i) In the event of any merger, consolidation, reorganization, statutory share exchange, conversion of Liberty Media from a corporation to
a limited liability company or other legal entity or other transaction affecting Liberty Media, that results in the exchange or conversion of any class of common stock of Liberty Media for or into equity securities of (a) the successor to
Liberty Media in such transaction (a “Liberty Successor”) or (b) any Person of which Liberty Media or such successor is a wholly owned subsidiary after giving effect to such transaction (a “Liberty Successor
Parent”), then, if (but only if) such Liberty Successor or Liberty Successor Parent is the beneficial owner (as determined pursuant to Rule 13d-3 and Rule 13d-5 under the Exchange Act and any successor regulation) of equity securities of
the Company representing at least 50% of the combined voting power of the total 

  

 9 

 
outstanding equity securities of the Company, all references in this Plan to Liberty Media shall thereafter mean and refer to such Liberty Successor or
Liberty Successor Parent, as applicable. 
  
 (ii)
If Liberty Media (or, without limiting the generality of this Section 19, a Liberty Successor Parent) effects a spin-off, split-off or other distribution of the shares of a subsidiary of Liberty Media (or such Liberty Successor Parent) (such
subsidiary, a “spin-off entity”) that is the beneficial owner (as determined pursuant to Rule 13d-3 and Rule 13d-5 under the Exchange Act and any successor regulation) of equity securities of the Company representing at least 50% of
the combined voting power of the total outstanding equity securities of the Company, and the shares of any series of capital stock of such spin-off entity are registered under Section 12(b) or 12(g) of the Exchange Act, then all references in
this Plan to Liberty Media shall thereafter mean and refer to such spin-off entity. 
  
 [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK] 
  

 10 

 IN WITNESS WHEREOF, and intending to be legally bound hereby, the parties hereby execute and deliver this
Agreement, on and as of the date first set forth above. 
  

			
	 LIBERTY MEDIA CORPORATION

		
	 By:
	 	 
	 	 	 Michael P. Zeisser
 Senior Vice President

	
	 PROVIDE COMMERCE, INC.

		
	 By:
	 	 
	 	 	 Name:
 Title:

  

					
		
	 	 	 
			
	 [                    ]
	 	 	 	 
		
	 Address:
	 	 
	 	 	 	 	 
	 	 	 	 	 
	 	 	 	 	 

					
	 Fax:
	 	 	 	 

  
 CONSENT OF
SPOUSE 
  
 I,
                                        ,
spouse of [                    ] have read and approve the foregoing Agreement. I hereby appoint my spouse as my attorney-in-fact in respect
to the exercise of any rights under the Agreement and agree to be bound by the provisions of the Agreement insofar as I may have any rights in said Agreement or any shares of common stock of Company, options to purchase shares of common stock of
Company, or cash payments in exchange therefor, under the community property laws or similar laws relating to marital property in effect in the state of our residence as of the date of the signing of the foregoing Agreement. 
  

									
	 	 	 	 	 
				
	Dated:                    	 	 	 	By:	 	 
	 	 	 	 	 	 	 Name:
	 	 

  

 11 

 EXHIBIT A 
  
 FORM OF ESCROW AGREEMENT 
  
 [Attached] 

 Schedule to Exhibit 10.3 
  
 The preceding Form of Retention Agreement was entered into between the Company and the following persons as of December 4, 2005. Each Form of
Retention Agreement has different terms as indicated below: 
  

										
	 Name of Executive

	  	 Title

	  	 Company Stock
 Options

	  	 Retention
 Amount

	  	 Good Reason

	 William Strauss
	  	Chief Executive Officer	  	770,697	  	$	10,000,000	  	Means a termination initiated by Executive under circumstances which qualify as a “termination without cause” pursuant to the last two sentences of Section 5(c) of the Employment
Agreement
	 Abraham Wijnperle
	  	President and Chief Operating Officer	  	226,382	  	$	5,000,000	  	Has the meaning given to such term in the Employment Agreement

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