Document:

EX-10.C

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

SEVENTEENTH AMENDMENT 
 KANSAS CITY LIFE 
 EMPLOYEE STOCK PLAN 

THIS SEVENTEENTH AMENDMENT, comprising the restated Kansas City Life Employee Stock Plan, except as otherwise
specifically stated in the Plan, is effective the 1st day of January, 2011, and is entered into by and between Kansas City Life Insurance Company, a Corporation organized and existing under the Laws of the State of Missouri, hereinafter called the
“Company”, and Charles R. Duffy, Jr., Tracy W. Knapp and Mark A. Milton, Successor Trustees, hereinafter referred to as the “Trustees”. 
 ARTICLE I 
 Creation and Purpose of Trust 

1.1 Name. The Company hereby creates this Plan and Trust to be known as the “Kansas City Life Employee Tax
Credit Stock Ownership Plan”, also sometimes referred to as the “Kansas City Life Employee Stock Plan”, or the “Kansas City Life ESOP”, hereinafter sometimes referred to as the “Plan” or “Trust”.

 1.2 Purpose. It is the purpose of this Plan to encourage the contributions of its employees to the
success of the Company and to reward such contributions by providing the privileges of ownership through stock acquisition, and it shall be qualified as an employee stock ownership plan and as a payroll tax credit employee stock ownership plan. It
is designed to invest primarily in qualifying Company stock. 
 1.3
Exclusive Benefit of Employees. This Agreement has been made, and this Plan and Trust created, for the exclusive benefit of the Company’s full time employees and their beneficiaries. The terms of this Plan are intended to
comply with the present provisions of Sections 401(a), 409, 501(a) and 4975(d)(3) and (e)(7) of the Internal Revenue Code, and as they may hereafter be amended, and Treasury Department Regulations in connection therewith, in order that the Plan and
Trust may qualify for tax exemption. Under no circumstances shall any part of the principal or income of the Plan and Trust be used for, or revert to, the Company, or be used for, or diverted to, any purposes other than for the exclusive benefit of
the employees and their beneficiaries. This Plan and Trust shall not be construed, however, as giving any employee, or any other person, any right, legal or equitable as against the Company, the Trustees or the principal or income of the Trust,
except as specifically provided for herein, nor shall it be construed as giving any employee the right to remain in the Company’s employment. 
 ARTICLE II 
 Eligibility 

2.1 Commencing January 1, 1983, each present and future employee shall be qualified as a

  
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 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

participant in this Plan in accordance with the following provisions: 

(a) He or she shall have attained the age of twenty-one (21) years. 

(b) Any employee whose employment commences prior to his or her attainment of age twenty-one (21), shall become a participant on the
first (1st) day of the month following his or her twenty-first (21st) birthday. 
 (c) Any employee whose employment
commences after his or her attainment of age twenty-one (21), shall become a participant on the first (1st) day of the month following his or her date of employment. 
 (d) Any employee of Old American Insurance Company who is age twenty-one (21) on November 1, 1991 or becomes age twenty-one (21) on or before December 31, 1991 shall become a
participant on January 1, 1992 in accordance with the terms of the Adoption Agreement dated December 19, 1991. Thereafter, any employee of Old American Insurance Company will become a participant in accordance with subparagraphs (a),
(b) and (c) of this section. 
 2.2 With respect to this Plan, an “hour of employment” shall
mean: 
 (a) Each hour for which an employee is directly or indirectly paid, or entitled to payment, by the Company for the
performance of duties. These hours shall be credited to the employee for the computation period or periods in which the duties are performed; and 
 (b) Each hour for which back pay, irrespective of mitigation of damages, has been either awarded or agreed to by the Company, with no duplication of credit for hours under Subparagraphs (a), (b) and
(c). These hours shall be credited to the employee for the computation period or periods to which the award or agreement pertains rather than the computation period in which the award, agreement or payment is made. With respect to periods described
in Subparagraph (c) below, crediting of back pay hours shall be subject to the limitations set forth in that Subparagraph. 

(c) Each hour for which an employee is directly or indirectly paid, or entitled to payment, by the Company for reasons such as vacation,
holidays, illness, incapacity (including disability), layoff, jury duty, military leave or leave of absence in a period during which no duties are performed (irrespective of whether the employment relationship was terminated). These hours shall be
credited to the employee for the computation period or periods during which the nonperformance of such duties occurs. No hour shall be credited based on any payment under a plan maintained solely to comply with applicable workers’ compensation,
unemployment compensation, or disability insurance laws, or which solely reimburses an employee for medical or medically-related expenses incurred by the employee. No more than five hundred one (501) hours shall be credited under this
Subparagraph for any continuous period during which the employee did not or would not have performed duties. Hours of service for periods of time during which no duties are performed under Subparagraphs (b) and (c) shall be calculated and
credited according to Department of Labor Regulations 2530.200b-2 (b) and (c). 

  
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 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

(d) In computing an employee’s hours of employment on a weekly or monthly basis, when a record of hours of employment is not
available to determine the hours of employment under Subparagraphs (a), (b) and (c), the employee shall be assumed to have worked forty-five (45) hours for each week, or one hundred ninety (190) hours for each month (as applicable),
for which the employee would be required to be credited with at least one (1) hour of employment under Subparagraphs (a), (b) or (c) above. 
 (e) An “hour of employment” shall also include time for which an employee is absent from work either 
  

	 	(i)	 by reason of the pregnancy of such employee, 

  

	 	(ii)	 by reason of the birth of a child of the employee, 

 

	 	(iii)	 by reason of the placement of a child in connection with the adoption of the child by the employee, or 

 

	 	(iv)	 for purposes of caring for the child during the period immediately following the birth or placement for adoption. 

 

	 	(v)	 a leave of absence covered under the Family and Medical Leave Act of 1993. 

However, the total number of hours of such service counted for any one (1) period shall not exceed five hundred one (501) hours.

  

	 	2.3	 Leaves of Absence. 

  

	(a)	 For the purpose of computing continuous employment, leaves of absence may be included which have been authorized by the Company for any of the
following reasons: 

  

	 	(i)	 Sickness. 

  

	 	(ii)	 Disability. 

  

	 	(iii)	 Service with the armed forces of the United States during any war or national emergency declared by the President or the Congress, or undeclared.

  

	 	(iv)	 Pregnancy, not to exceed twelve (12) months. 

  

	 	(v)	 Public service, whether elected or otherwise. 

  
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 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

	 	(vi)	 Obtaining additional education, involving periods of time not to exceed twelve (12) months for each leave of absence granted, but only after
completion of one (1) full year of full time employment. 

 (b) Such leaves of absence may be counted in
computing continuous employment provided the employee returns to active employment on or before the end of such leave of absence, and, when because of service in the armed forces as stated above, provided the employee returns to active employment
with the Company within ninety (90) days following his or her discharge from such service, or such longer period during which his or her re-employment rights are protected by law. 

(c) Any such employee who is not qualified as a participant prior to the commencement of such a leave of absence shall not be so qualified
until his or her return to active employment. The provisions of this Section shall be applied in a like manner to all employees under similar circumstances. 
 ARTICLE III 
 Company Contributions 

3.1 Rate of Contribution. Commencing January 1, 1983, in the discretion of the Executive Committee
of the Company, or its designated subcommittee, the Company will annually contribute to the Plan an amount of common capital stock of the Company equal to one-half of one percent (.5%) of the aggregate compensation of participants in the Plan for
compensation paid or accrued during calendar years 1983 and 1984, and equal to such other percentage as shall be permissible by law, currently one-half of one percent (.5%), for compensation paid or accrued during calendar years 1985 through 1987.

 No contribution will be made for a year for which the payroll tax credit is not available. Notwithstanding the
provisions of the preceding sentence, the Company may, but shall not be required, to make a contribution to the Plan for a Plan year in which the payroll tax credit is not available. Any contribution made for a Plan year in which the payroll tax
credit is not available shall be accounted for separately and shall be in accordance with the rules and regulations pertaining to ESOPs then in effect. 
 3.2 No Employee Contribution. No contribution shall be required of a participant, nor will any participant be eligible to make a contribution. 

3.3 Investment Credit Recapture. Amounts contributed to the Plan attributable to all or a portion of the
qualified investment credit claimed by the Company shall remain in the Plan (and, if allocated pursuant to the Plan, shall remain so allocated) even though part or all of such ESOP credit is recaptured or redetermined. 

  
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 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

3.4 Form of Payment. The stock contributions of Kansas City Life Insurance Company shall be made in
treasury stock or in shares of authorized but unissued stock of Kansas City Life Insurance Company. For purposes of fixing the amount of contributions made with shares of treasury stock, or shares of authorized but unissued stock, such stock shall
be valued at its bid price on the over-the-counter market on the valuation day of the month in which the Company’s contribution becomes due, or if the market is closed on that day then on the last preceding day during which it was open.
Effective January 1, 1995, such stock shall be valued at the average of its bid price on the over-the-counter market for all business days in the month of the valuation day. Effective December 1, 2006, the price of the Kansas City Life
stock shall be determined using the volume weighted average price for all business days in the last month of a calendar quarter. Effective January 1, 2011, the price of the Kansas City Life stock shall be determined using the last trade of the
day price on the last business day of the quarter. In the event the Company is precluded from delivering such shares to the Trustees by law or because of the unavailability of such shares, the Company’s contribution to the Trustees shall be in
cash, and said cash shall be invested until such time as shares of the Company stock shall be available for purchase by the Trustees. 
 ARTICLE IV 
 Investment of Contributions 

4.1 Investment of Funds. Contributions to the Trust shall be invested in accordance with the authority
granted to the Trustees pursuant to the provisions of this Plan and Trust. It is contemplated that the contribution made by the Company from time to time be in shares of the Company stock, or in cash if necessary to implement the provision of the
Plan. 
 4.2 Voting of Shares. The Trustees shall vote the shares of stock of the Company for
the respective accounts of the participants only in accordance with the direction of such participants, which directions may be certified to the Trustees by the Committee, or any agent designated thereby, provided such directions are received by the
Trustees at least five (5) days before the date set for the meeting at which such shares are to be voted. Shares with respect to which no such direction shall be received and the fractional shares shall be voted by the Trustees in the same
proportions as are shares as to which voting instructions have been received. 
 ARTICLE V 

Allocation to and Evaluation of Participants Accounts 

5.1 Allocation and Evaluation. The value of all Trust assets shall be determined on the basis of market
values as of the last market business day of each calendar quarter. Effective January 1, 1995, the value of the Kansas City Life stock shall be determined on the basis of the average of its bid price on the over-the-counter market for all
business days in the last month of each calendar quarter. This value shall be deemed to be the fair market value of the stock. 
 All stock transferred to or purchased by the Trust with respect to a Plan year shall be allocated among the accounts of persons who were participants on the last day of the Plan year and

  
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 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

who completed at least one thousand (1,000) hours of employment during such Plan year. The allocation to each participant shall be an amount which bears the same proportion to the amount of
such securities allocated to all participants in the Plan for that Plan year as the amount of each participant’s compensation during the entire year bears to total compensation paid to all participants during the entire year. (Compensation in
excess of one hundred thousand dollars ($100,000.00) per year with respect to any participant will be disregarded for this purpose.) 
 5.2 Dividends. Except for amounts needed to cover cash distributions in place of distributions of fractional shares, dividends on shares shall be reinvested in shares of common stock of the
Company. Such shares and uninvested dividends shall be allocated quarterly among participants’ accounts in proportion to the value of each participant’s account as of the end of the quarter. 

5.3 Stock Fund. The Trustees shall maintain a “Stock Fund” which shall cover the aggregate shares of
capital stock contributed to and purchased by the Plan and any uninvested cash. The Stock Fund shall be valued as of each valuation date, which shall be the last business day of each quarter or such other dates as the Committee may establish, on the
basis of the then current fair market value of the assets held therein, as determined by the Trustees. Effective January 1, 1995, the value of the Kansas City Life stock shall be determined on the basis of the average of its bid price on the
over-the-counter market for all the business days in the last month of the calendar quarter or in the month of such other date as the Committee may establish. This value shall be deemed to be the fair market value of the stock. The Administrative
Committee shall maintain records reflecting the account of each participant in the Stock Fund. 
 5.4
Annual Account. The Administrative Committee shall furnish to each participant at least once each year a statement of shares and uninvested cash in the Stock Fund allocated to the participant’s account as of a specified date.

 ARTICLE VI 
 Allocation of Fiduciary Responsibility 
 6.1
Fiduciaries. The fiduciaries shall have only those specific powers, duties, responsibilities and obligations as are specifically given them under this Plan. The Company shall have the sole responsibility for making the contributions required
by the Plan, shall have the sole authority to appoint and remove the Trustees, members of the Administrative Committee, and to amend or terminate, in whole or in part, this Plan and Trust. 

6.2 Administration. The Administrative Committee shall have the sole responsibility for the administration of this
Plan, which responsibility is specifically described in ARTICLE IX herein. 
 6.3 Trustees. The Trustees
shall have such responsibility for the administration and management of the assets held pursuant to this Plan and Trust, as is specifically provided for in the Plan. 

  
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 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

6.4 Duties. Each fiduciary warrants that any direction given, information furnished or action taken by it shall be
in accordance with the provisions of the Plan and Trust, authorizing or providing for such direction, information or action. Furthermore, each fiduciary may rely upon any such direction, information or action of another fiduciary as being proper
under this Plan, and is not required herein to inquire into the propriety of any such direction, information or action. It is intended under this Plan that each fiduciary shall be responsible for the proper exercise of its own powers, duties,
responsibilities and obligations pursuant to the Plan and shall not be responsible for any act or failure to act of another fiduciary. No fiduciary guarantees the Trust fund in any manner against investment loss or depreciation in asset value.

 ARTICLE VII 
 Vesting 
 7.1
Vesting of Company Contributions. Each participant shall be one hundred per cent (100%) vested and shall have a nonforfeitable right to the full value of his or her account and to any stock and uninvested cash allocated
thereto. 
 ARTICLE VIII 
 Distributions 
 8.1
Seven (7) Year Retention. No stock or uninvested cash allocated to a participant’s account may be distributed from that account before the end of eighty-four (84) months beginning after the month in which the stock
and uninvested cash is allocated to the account, except in the case of separation from employment for death or any other reason, or except in the case of a participant who has become disabled and is receiving benefits from the Kansas City Life or
Sunset Life Disability Plans. Notwithstanding the foregoing, commencing January 1, 1988, if an employee shall continue in the Company’s employment after his or her sixty-fifth (65th) birthday, and commencing January 1, 1998,
after his or her sixtieth (60th) birthday (normal retirement date), such employee shall commence to receive distributions as defined in the Internal Revenue Code on the earlier of his or her termination of employment with the Company or
April 1st of the year following the calendar year in which he or she attains the age of seventy and one-half (70 1/2). Effective January 1, 1989, the minimum distribution and the minimum distribution incidental benefit requirements of
Internal Revenue Proposed Regulations 1.401(a)(9)-1 and 1.401(a)(9)-2 are hereby incorporated by reference. Effective January 1, 1997, for participants other than a five percent (5%) owner of the Company, distributions shall commence no
later than April 1st of the calendar year following the later of: 
  

	(a)	 The year in which the participant attains age seventy and one-half (70 1/2), or 

 

	(b)	 The year in which the participant retires. 

  
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 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

With respect to distributions under the Plan made on or after January 1, 2001 for calendar years beginning on or
after January 1, 2001, the Plan will apply the minimum distribution requirements of Code Section 401(a)(9) in accordance with regulations under Code Section 401(a)(9) that were proposed on January 17, 2001. Notwithstanding
anything in this Section 8.1 to the contrary, with respect to distributions under the Plan made on or after January 1, 2003 for calendar years beginning on or after January 1, 2003, the Plan will apply the minimum required
distribution requirements of Code Section 401(a)(9) in accordance with the final regulations under Internal Revenue Code Section 401(a)(9), as set forth in Appendix A. 

8.2 Separation from Employment. In the case of separation from employment, whether by death or for any
other reason, or in the event a disabled participant so elects, the account of the participant in the Stock Fund shall be determined as of the end of the quarter in which such event occurs and shall be distributed to the participant or beneficiary
(in case of death) as soon thereafter as practicable. If separation from service, or if the disabled participant’s election occurs on or after the last day of a Plan year, but prior to the date on which the Company makes its contribution for
the Plan year just ended, and if the participant is entitled to share in such contribution, then such participant’s share shall be determined as of the end of the quarter in which the Company’s contribution is made and shall be distributed
thereafter as soon as practicable. 
 8.3 Pre-retirement Distribution. Any participant who remains in
the employ of the Company may request a distribution of stock allocated to his or her account as of the end of any quarter next following the expiration of eighty-four (84) months following the month in which the stock was allocated to the
account, but not more often than once within any twelve (12) month period. Requests for distribution must be in writing, filed with the Administrative Committee at least fifteen (15) days prior to the end of any such quarter. Distribution
shall be made to such participant as soon as practicable following the end of the quarter in which the request is made. However, distributions pursuant to this Paragraph may not be made to an individual who is an alternate payee under a Qualified
Domestic Relations Order and for whom an account is being separately maintained. 
 8.4
Right to Stock. Any participant who shall be entitled to a distribution from the Plan shall have the right to demand that his or her benefits be distributed in the form of capital stock of the Company. Notwithstanding the foregoing,
any fractional share will be converted to cash, at the valuation date as of which the distribution is made based on the fair market value at that time as determined by the Trustees. 

8.5 Method of Distribution. All distributions provided pursuant to this Plan shall be by a lump sum
payment. 
 8.6 Commencement of Distributions. All distributions shall be made or commenced to
be made as soon as practicable after the valuation date coincident with or next following the occurrence of one of the distribution events described in this ARTICLE VIII. Upon written notice to the Committee no later than the end of the calendar
month following the month in which termination 

  
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 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

occurs, a participant (or, in the case of death, his or her beneficiary) entitled to a lump sum payment may make an irrevocable election to receive the value of his or her distribution on
January 31st of the next succeeding calendar year. Alternatively, the participant may choose not to withdraw his or her benefits when one of the distribution events occurs, and later elect to have the distribution made upon written notice
before a subsequent valuation date. However, only a full and complete distribution of his or her benefits will be allowed whether the participant withdraws his or her benefits at the time a distribution event occurs or at some later date. No partial
withdrawals shall be permitted. Notwithstanding, should the value of a participant’s account in the Stock Fund not exceed five thousand dollars ($5,000.00), a distribution shall be made to the participant (or his or her beneficiary in case of
death) without any requirement that the participant or his/her spouse consent to the distribution. 
 8.7
Valuation. The value of a participant’s account upon termination shall be the value on the most recent valuation date preceding January of the year elected pursuant to Paragraph 8.6. If such election is not so made, such value shall be
determined on the valuation date coincident with or next following the date the participant (or, in case of death, his or her beneficiary) elects within the election period specified in Paragraph 8.6 above, to receive his or her distribution, or the
receipt by the Trustees of notice of said participant’s termination, whichever shall occur later. 
 8.8
Facility of Payment. If the Committee shall receive evidence satisfactory to it that a participant or beneficiary is physically or mentally incompetent to receive any payment which shall be due hereunder and to give a valid release
thereof and that another person or an institution is then maintaining or has custody of such participant or beneficiary, and that no guardian, committee or other representative of the estate of such participant or beneficiary, shall have been duly
appointed, the Committee may, at its option, make payments otherwise payable to such participant or beneficiary, to such other person or institution, and the release of such other person or institution shall be a valid and complete discharge for
such payments. 
 8.9 Beneficial Designation. Any participant shall have the right to designate a new
beneficiary at any time by filing with the Committee a written request for such change, but any such change shall become effective only upon receipt of such request by the Committee. If the payment is made as a result of the death of the
participant, the payment shall be made to the surviving spouse of the participant, if any, unless the participant and the spouse have requested a distribution to any other beneficiary. Any such request shall be written and on forms prescribed by the
Administrative Committee. Upon receipt by the Committee of such request, the change shall relate back to and take effect as of the date such participant signs such request whether or not such participant is living at the time the Committee receives
such request. 
 If there be no designated beneficiary living at the death of such participant when any payment
hereunder shall be payable to the beneficiary, then such payment shall be made as follows: To such participant’s wife or husband, if living; if not living, to such participant’s then living lineal descendants, in equal shares, per stirpes;
if none survives, to such participant’s surviving parents, qually; if neither survives, to such participant’s executors or administrators. 

  
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 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

8.10 Diversification of Investments. 

(i) Each qualified participant in the plan may elect within (90) ninety days after the close of each calendar year in the qualified
election period to direct the Trustees as to the investment of at least twenty-five percent (25%) of his or her account in the plan (to the extent such portion exceeds the amount to which a prior election under this paragraph applies). In the
case of the election year in which the participant can make his or her last election, the preceding sentence shall be applied by substituting “fifty percent (50%)” for “twenty-five percent (25%)”. 

(ii) If a participant makes an election, the Trustees may either (a) distribute the portion of the participant’s account covered
by the election to him or her within ninety (90) days after the period during which the election may be made, or (b) offer at least three investment options (not inconsistent with regulations prescribed by the Secretary of the Treasury) to
each participant making an election. 
 (iii) For purposes of this paragraph, the term “qualified participant” means
any employee who has completed at least ten (10) years of participation under the plan and has attained age fifty-five (55). 
 (iv) For purposes of this paragraph, the term “qualified election period” means the five-plan-year period beginning with the plan year after the plan year in which the participant attains age
fifty-five (55) (or, if later, beginning with the plan year after the first plan year in which the individual first became a qualified participant). 
 This Section 8.10 shall apply notwithstanding anything in Section 8.1 to the contrary. 
 ARTICLE IX 
 Administrative Committee 

9.1 Membership. The Administrative Committee, sometimes herein referred to as the “Committee”, shall
consist of a number of persons, not less than three (3) nor more than five (5), designated by the Executive Committee of the Company, who shall serve terms of one (1) year or until their successors are designated, and said Committee shall
have the responsibility for the general administration of the Plan and for carrying out the provisions of the Plan in accordance with its terms. The Committee shall have absolute discretion in carrying out its responsibilities. 

9.2 Subcommittees. The Committee may appoint from its members such committees with such powers as it shall
determine; may authorize one (1) or more of its number or any agent to execute or deliver any instrument or make any payment on its behalf; and may utilize counsel, employ agents and provide for such clerical and accounting services as it may
require in carrying out the pro-visions of the Plan. 

  
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 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

9.3 Meetings. The Committee shall hold meetings upon such notice, at such place or places, and at such time or
times as it may from time to time determine. 
 9.4 Majority Action. The action of a majority of the
members expressed from time to time by a vote in a meeting or in writing without a meeting shall constitute the action of the Committee and shall have the same effect for all purposes as if assented to by all members of the Committee at the time in
office. 
 9.5 No Compensation. No member of the Committee shall receive any compensation for his or
her services as such, and, except as required by law, no bond or other security shall be required of him in such capacity in any jurisdiction. 
 9.6 Committee Rules. Subject to the limitations of this Plan and Trust, the Committee from time to time shall establish rules or regulations for the administration of the Plan and the
transaction of its business. The Committee shall have full and complete discretionary authority to construe and interpret the Plan and decide any and all matters rising hereunder, except such matters which the Executive Committee of the Company from
time to time may reserve for itself, including the right to remedy possible ambiguities, inconsistencies or omissions. All interpretations, determinations and decisions of the Committee or the Executive Committee of the Company in respect of any
matter hereunder shall be final, conclusive and binding on all parties affected thereby. The Committee shall, when requested, submit a report to the Executive Committee of the Company giving a brief account of the operation of the Plan and the
performance of the various accounts established pursuant to the Plan. 
 9.7 Claims Procedure. The
Administrative Committee shall have full and complete discretionary authority to make all determinations as to the right of any person to a benefit. Any denial by the Committee of a claim for benefits under this Plan by a participant or a
beneficiary shall be stated in writing by the Committee and delivered or mailed to the participant or the beneficiary, whichever is appropriate; and such notice shall set forth the specific reason for the denial, written to the best of the
Committee’s ability in a manner that may be understood without legal or actuarial counsel. In addition, the Committee shall provide a reasonable opportunity to any participant or beneficiary whose claim for benefits has been denied for a review
of the decision denying the claim. 
 9.8 Resignation of Member. Any member of the Committee may
resign by giving notice to the Executive Committee at least fifteen (15) days before the effective date of his or her resignation. Any Committee member shall resign upon request of the Executive Committee. The Executive Committee shall fill all
vacancies on the Committee as soon as is reasonably possible after a resignation takes place, and until a new appointment takes place, the remaining members of the Committee shall have authority to act, if approved by either a majority of the
remaining members or by two (2) members, whichever number is lesser. 

  
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 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

ARTICLE X 

Amendment and Termination 
 10.1 Amendment. Kansas City Life Insurance Company reserves the right at any time and from time to time, and retroactively if deemed necessary or appropriate to conform with governmental
regulations or other policies, to modify or amend, in whole or in part, any or all of the provisions of this Plan and Trust by adoption of a written resolution by the Board of Directors of Kansas City Life Insurance Company or the Executive
Committee of the Board of Directors; provided that no such modification or amendment shall make it possible for any part of the contributions of the Company, or any other funds of the Trust, to be used for, or diverted to, purposes other than for
the exclusive benefit of participants or their beneficiaries. 
 10.2 Termination. This Plan and Trust is
purely voluntary on the part of the Company, and Kansas City Life Insurance Company reserves the right to terminate the Plan and the Trust provided herein by adoption of a written resolution by the Board of Directors of Kansas City Life Insurance
Company or the Executive Committee of the Board of Directors. Upon termination of, or upon the complete discontinuance of contributions within the meaning of Section 411(d)(3)(B) of the Internal Revenue Code, participants’ accounts shall
become fully vested and nonforfeitable and distribution shall be made as promptly as possible in accordance with the directions of the Committee. 
 10.3 Merger. This Plan and Trust shall not be merged or consolidated with, nor shall any assets or liabilities be transferred to any other Plan or Trust, unless the accrued benefit of each
participant, if the Plan and Trust were terminated immediately after such action, would be equal to or greater than the accrued benefit to which such participant would have been entitled if this Plan and Trust had been terminated immediately before
such action. 
 ARTICLE XI 
 The Trust 
 11.1 Number of Trustees.
There shall be three (3) Trustees for this Trust with the Trustees hereinbefore named being the original Trustees. 
 11.2 Trustees shall Receive Sums Paid. The Trustees shall accept and receive all sums of money paid to them from time to time by the Company, and shall hold, invest, reinvest,
manage and administer such monies and the increment, increase, earnings and income thereof as a Trust for the exclusive benefit of the employees participating in the Plan, and their beneficiaries. All income and earnings of the Trust shall be
accumulated by the Trustees and by them held, invested and reinvested as a part of the principal of the said Trust. 
 11.3 Investment of Funds. 
 (a) Except as hereinafter provided with
respect to the cash reserve, the Trustees shall invest and reinvest the principal and income of the Trust in the capital stock of the Company. Income from 

  
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 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

investments and proceeds of the sale of securities shall be reinvested in the same manner as contributions received for investment. Any funds held by the Trustees pending investment in the
capital stock of the Company may be invested temporarily in short-term corporate or governmental debt securities, or in such other investments as the Trustees shall, after investigation, believe to be sound and suitable investments for this Trust,
although the same may not be of the character permitted for Trustee’s investments by the Laws of the State of Missouri, all subject to the approval of the Executive Committee, or its designated subcommittee, as hereinafter provided. 

(b) The Trustees may retain in cash so much of the Trust assets as they may deem advisable. 

(c) The Trustees may sell property held by the Trust at either public or private sale, for cash or on credit, at such times as they may
deem appropriate; they may exchange such property, and they may grant options for the purchase or exchange thereof. 
 (d) The
Trustees may consent to and participate in any plan of reorganization, consolidation, merger, extension or other similar plan affecting property held by the Trust; they may consent to any contract, lease, mortgage, purchase, sale or other action by
any corporation pursuant to any such plan; they may accept and retain property issued under any such plan, even though it would not be eligible as a new investment under the provisions of this Section. 

(e) The Trustees may deposit property held in the Trust with any protective, reorganization or similar committee, and may delegate
discretionary power thereto to pay its reasonable share of such committee’s expenses and compensation and any assessments levied with respect to any property so deposited. 
 (f) The Trustees may exercise all conversion and subscription rights pertaining to property held in the Trust. 
 (g) The Trustees may exercise all voting rights with respect to property held in the Trust, and in connection therewith grant proxies discretionary or otherwise, all in accordance with the provisions of
this Plan and Trust. 
 (h) The Trustees may cause securities and other property to be registered and held in their names, the
name of any one (1) of them, or in the name of their nominee. 
 (i) The Trustees may borrow money from others, including
the Company, for the purposes of the Trust, and issue their promissory note or notes for the same, and pledge or mortgage securities or other assets owned by the Trust as security for the payment thereof. Any such loan shall be subject to approval
as required of investments herein, and also to the provisions of Paragraph 11.4 herein. 
 (j) The Trustees may compromise,
compound and settle any debt or obligation due to or from them as Trustee; they may reduce the rate of interest on any obligation due them as Trustee; they may 

  
 13 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

extend the time of payment of both interest and principal, or otherwise modify the terms of any obligation due them as Trustee; upon default of any obligation due them as Trustee, they may
foreclose or otherwise enforce any obligation belonging to the Trust. 
 (k) The Trustees may generally do all such acts, execute
all such instruments, take all such proceedings and exercise all such rights and privileges with relation to property belonging to the Trust as if the Trustees were the absolute owners thereof. 

 

	 	11.4	 Loan Provisions. The following provisions shall apply to any loan made to the Trust fund: 

(a) The loan must be at a reasonable rate of interest, for a specific period of time, and shall not be payable on demand; 

(b) Any collateral pledged to the creditor by the Trust shall consist only of the assets purchased with the borrowed funds (although in
addition to such collateral, the Company may guarantee repayment of the loan); 
 (c) Under the terms of the loan, the creditor
shall have no recourse against the Trust except with respect to such collateral; 
 (d) The loan shall be repaid only from those
amounts contributed by the Company to the Trust and from amounts earned on Trust investments; 
 (e) The Company must contribute
to the Trust amounts sufficient to enable the Trust to pay each installment of principal and interest on the loan on or before the date such installment is due, even if no tax benefit results from such contribution; and 

(f) Upon the repayment of any portion of the balance due on the loan, the assets originally pledged as collateral for such portion shall
be released from encumbrance. Released shares shall be allocated to the accounts of participants during the fiscal year such portion is paid off. Such allocation shall be made in the same manner provided under the Plan for allocating shares when no
loan is involved. 
 (g) Any such loans shall be effected primarily in the interest of participants and their beneficiaries.

 (h) Notwithstanding the foregoing, in the event an exempt loan is effected it shall be subject to the following additional
provisions and the proceeds thereof must be used within a reasonable time after their receipt only for any or all of the following purposes: 
  

	 	(i)	 To acquire qualifying Company securities. 

  
 14 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

 

	 	(ii)	 To repay such loan. 

  

	 	(iii)	 To repay a prior exempt loan. A new loan, the proceeds of which are so used, must satisfy the provisions of this Subparagraph (h).

 (i) Except as provided hereinafter or as otherwise required by applicable law, no security acquired with the
proceeds of an exempt loan may be subject to a put, call or other option, or buy-sell or similar arrangement while held by and distributed from the Plan, whether or not the Plan is then an ESOP. 

(j) A qualifying Company security acquired with the proceeds of an exempt loan by the Plan, must be subject to a put option if it is not
publicly traded when distributed or if it is subject to a trading limitation when distributed. For purposes of this Subparagraph, a “trading limitation” on a security is a restriction under any federal or state securities law, any
regulation there-under or an agreement, not prohibited herein, affecting the security which would make the security not as freely tradable as one not subject to such restriction. The put option must be exercisable only by a participant, by the
participant’s donees or by a person (including an estate or its distributee) to whom the security passes by reason of a participant’s death. (Under this Subparagraph (j), “participant” means a participant and beneficiaries of the
participant under the ESOP.) The put option must permit a participant to put the security to the Company. Under no circumstances may the put option bind the Plan. However, it may grant the Plan an option to assume the rights and obligations of the
Company at the time that the put option is exercised. If it is known at the time a loan is made that federal or state law will be violated by the Company’s honoring such put option, the put option must permit the security to be put, in a manner
consistent with such law, to a third party (e.g., an affiliate of the Company or a shareholder other than the Plan) that has substantial net worth at the time the loan is made and whose net worth is reasonably expected to remain substantial.

 (k) General rule: 
  

	 	(i)	 A put option must last for a period of at least sixty (60) days following the date of distribution to the participant. If the put option is not
exercised during that period, it must be available to the participant for a period of at least sixty (60) days in the following Plan year as provided in regulations prescribed by the Internal Revenue Service. 

 

	(l)	 Other put option provisions: 

  

	 	(i)	 Manner of exercise. A put option is exercised by the holder notifying the Company in writing that the put option is being exercised.

  

	 	(ii)	 Time excluded from duration of put option. The period during which a put option is

  
 15 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

	 	 
exercisable does not include any time when a distributee is unable to exercise it because the party bound by the put option is prohibited from honoring it by applicable federal or state law.

  

	 	(iii)	 Price. The price at which a put option must be exercisable is the value of the security, at its bid price on the over-the-counter market on the day
in which such put option may and shall be exercised. 

  

	 	(iv)	 Payment terms. The provisions for payment under a put option must be reasonable. The deferral of payment is reasonable if adequate security and a
reasonable interest rate are provided for any credit extended and if the cumulative payments at any time are no less than the aggregate of reasonable periodic payments as of such time. Periodic payments are reasonable if annual installments,
beginning with thirty (30) days after the date the put option is exercised, are substantially equal. Generally, the payment period may not end more than five (5) years after the date the put option is exercised. However, it may be extended
to a date no later than the earlier of ten (10) years from the date the put option is exercised or the date the proceeds of the loan used by the Plan to acquire the security subject to the put option are entirely repaid.

  

	 	(v)	 Payments restrictions. Payment under a put option may be restricted by the terms of a loan. Otherwise, payment under a put option must not be
restricted by the provisions of a loan or any other arrangement, including the terms of the Company’s Articles of Incorporation, unless so required by applicable state law. 

(m) The provisions of Subparagraphs (j), (k) and (l) hereinabove are nonterminable. If the Plan holds or has distributed
securities acquired with the proceeds of an exempt loan and either the loan is repaid or the Plan ceases to be an ESOP, these protections and rights shall continue to exist. However, the protections and rights will not fail to be nonterminable
merely because they are not exercisable under Subparagraphs (k) and (l). 
 (n) All assets acquired by the Plan with the
proceeds of an exempt loan referred to hereinabove must be added to and maintained in a suspense account. Such assets are to be withdrawn from the suspense account only in accordance with rules and regulations of the Internal Revenue Service and as
if all securities in the suspense account were encumbered. Assets in such suspense account are assets of this ESOP Plan. 
 11.5 Approval of Investments. Before obtaining any loan or making any new investment or reinvestment of any funds of this Trust, the Trustees shall submit to the Executive Committee of
the Company, or its designated subcommittee, a proposal of the terms of any such loan, or a list of any such securities in which it proposes to invest such funds and the amount proposed to be invested in each security, the Trustees shall proceed to
act on such loan, to purchase, or refrain from purchasing, such securities in accordance with the acceptance or rejection, in whole or in part, of such proposals 

  
 16 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

by the Executive Committee of the Company, or its designated subcommittee. Acceptance or rejection of such proposals, or any modification thereof, or any of them by the said Committee, shall be
signified in writing and delivered to the Trustees within thirty (30) days of the submission of such proposals by the Trustees, provided however, that if no written modification, acceptance or rejection of such proposals, or any of them, shall
be so delivered by the said Committee within the time herein limited therefor, the Trustees shall be warranted and protected in assuming that all of the proposed loans or investments which have not been specifically modified or rejected as
aforesaid, meet with the complete approval of said Executive Committee, or its designated subcommittee. 
 11.6
Cash Reserve. The Trustees may maintain a cash reserve in such amount as to provide for current distribution of benefits under the Plan. Such cash reserve may consist of uninvested contributions of the Company, or of the proceeds of the
sale of investments of the Trust. All of the funds held in such cash reserve as well as all funds and securities and assets belonging to the Trust shall be safely kept by the Trustees on deposit or in the vaults of a bank or trust company selected
and designated by the Board of Directors or the Executive Committee of the Company. 
 11.7
Disbursement of Funds. Disbursement of the assets of this Trust shall be made by the Trustees only to or for the benefit of the participants in the Plan or their beneficiaries, and only at the time, in the amount and in the manner
prescribed in written instructions of the Administrative Committee delivered by such Committee to the Trustees. 

11.8 Instructions to Trustees. The Trustees shall not be obligated or required to determine whether any
instructions issued to them by the Administrative Committee are in fact so issued in accordance with the terms of the Plan or the powers and duties thereunder of said Committee. 

11.9 Fiduciary Insurance. The Trustees or the Administrative Committee shall have the right to purchase
insurance on behalf of themselves or anyone acting in a fiduciary capacity with respect to the Plan and Trust, to cover liability or losses occurring by reason of the act or omission of a fiduciary, if such insurance permits recourse by the insurer
against the fiduciary in the case of a breach of a fiduciary obligation by such fiduciary. 
 11.10
Accounting by Trustees. Each year the Trustees shall render to the Company an account of their administration of the Trust for the year ending on the preceding 31st of December. The written approval of said account by the Board of
Directors or the Executive Committee of the Company shall, as to all matters and transactions stated therein or shown thereby, be final and binding upon all persons who are then or who may thereafter become interested in this Plan and Trust.

 11.11 Compensation. No Trustee shall receive any compensation for his or her services as such Trustee.
In the administration of said Trust, the Trustees, if they deem it advisable, may employ an executive director, secretary or treasurer and fix reasonable compensation therefor, and a Trustee may act as such executive director, secretary or treasurer
and receive the compensation so fixed. The 

  
 17 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

Trustees may in their discretion employ clerical help, actuaries, accountants, attorneys or other necessary personal services of a person or corporation as may be necessary to properly
administer, defend and protect the Trust, and reasonable compensation for said services may be paid by the Trustees from the Trust in the event the Company does not elect to pay for such services. Any taxes that may be levied against said Trust
shall be paid by the Trustees from the Trust assets after liability for said taxes, if any, has been established, and in determining the liability for taxes the Trustees are specifically authorized to use their own discretion in contesting taxes
claimed to be due against said Trust, and said Trustees may employ counsel for such purposes and pay said counsel fees from the Trust assets in the event the Company does not elect to pay said costs and fees. 

11.12 Trustees and Vacancies. The Trustees administering this Trust shall at all times be Officers of the
Company, and any Trustee may at any time be removed from the office of Trustee, with or without cause, by the Board of Directors or the Executive Committee of the Company. The Trustees named herein shall serve as such Trustees until their
resignation, death or removal by the Board of Directors or the Executive Committee of the Company. When any Trustee ceases to be an Officer of the Company, he or she automatically ceases to be a Trustee. Resignation of a Trustee shall be by written
notice given to the Board of Directors or the Executive Committee of the Company. Whenever a vacancy occurs by resignation, death or removal of one (1) or more of the Trustees, the Board of Directors or the Executive Committee shall promptly
fill said vacancy or vacancies so created by naming a successor Trustee or successor Trustees possessing the qualifications herein prescribed. All successor Trustees shall have the same powers in connection with said Trust as the initial Trustees
have, and they shall be subject to the same limitations and directions as prescribed herein for the initial Trustees. 
 11.13 Rules. The Trustees may make proper rules for carrying out the purposes of the Trust, and may amend said rules from time to time. A majority of the Trustees shall constitute a quorum, and the
action taken by a quorum shall be controlling and shall be deemed the act of the Trustees. The Trustees may designate any one (1) of their number to act as chairman or presiding officer. Any one (1) of the Trustees shall be and is hereby
authorized to affix his or her signature as the signature of all the Trustees when such may be desirable in the performance of their duties pursuant hereto. This Plan and Trust shall be construed and enforced according to the Laws of the State of
Missouri, and all provisions thereof shall be administered according to the laws of such state. Any suit at law or in equity brought against the Trustees or the Company by any person, firm or corporation, including the participants in the Plan, must
be first instituted in Jackson County, Missouri, which County and State is the situs of the parties hereto and the only jurisdiction within which this Plan and Trust is to be administered or located. 

ARTICLE XII 

Allocations Limitations 
 12.1 Maximum Limitation. Commencing January 1, 1983, in no event shall the sum of the annual additions to a participant’s account for any Plan year exceed the lesser of: 

  
 18 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

(a)(i) Thirty thousand dollars ($30,000.00) or such higher amount as may be prescribed by regulations issued pursuant to
Section 415(d) of the Internal Revenue Code to reflect increases in the cost of living; plus (ii) the lesser of thirty thousand dollars ($30,000.00) (as adjusted for cost of living increases) or the amount of Company stock contributed to
the Plan; [Effective January 1, 1989, Subparagraph (ii) is deleted] or 
 (b) Twenty-five percent (25%) of such
participant’s compensation for the Plan year. 
 Commencing January 1, 2002, the annual additions to a
participant’s account for any Plan year shall not exceed the lesser of: 
 (a) Forty-thousand dollars ($40,000.00) [subject
to annual adjustments pursuant to Internal Revenue Code Section 415(d)]. 
 (b) One hundred percent (100%) of such
participant’s compensation within the meaning of Internal Revenue Code Section 415(c)(3) for the Plan year. 
 The compensation limit referred to in (b) shall not apply to any contribution for medical benefits after separation from service [within the meaning of Internal Revenue Code Sections 401(h) or
419A(f)(2)] which is otherwise treated as an annual addition. 
 No more than one-third (1/3) of the Company
contributions for a year shall be allocated to the group of highly compensated employees” defined as follows: 
 Prior to
January 1, 1997, an employee who, during the year or the preceding year: 
  

	 	(1)	 Was at any time a five percent (5%) owner of the company, 

 

	 	(2)	 Received compensation from the company in excess of seventy-five thousand dollars ($75,000.00), 

 

	 	(3)	 Received compensation from the company in excess of fifty thousand dollars ($50,000.00) and was in the top-paid group of employees for such year, or

  

	 	(4)	 Was at any time an officer and received compensation greater than fifty percent (50%) of the amount in effect under Section 415(b)(1)(A)
of the Internal Revenue Code for such year. 

 Beginning January 1, 1997, an employee who: 

 

	 	(5)	 Was a five percent (5%) owner of the Company at any time during the year or preceding year, or 

  
 19 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

(6) For the preceding year 
  

	 	A.	 had compensation [as defined in Code Section 415(c)(3)] from the Company in excess of $80,000 and 

 

	 	B.	 if the Company elects the application of this clause for the preceding year, was in the group consisting of the top twenty (20%) of the
employees ranked on the basis of compensation paid during the preceding year. 

 Annual
additions to a participant’s account for a plan year shall be the sum for any year of the Company’s contributions plus the amount of any employee contributions plus the forfeitures other than forfeitures of employer securities acquired
with the proceeds of a loan (as described in Internal Revenue Code Section 404(a)(9)(A) or the Company’s contributions which are deductible under Internal Revenue Code Section 404(a)(9)(A) and charged to the participant’s
account. Notwithstanding anything in this Paragraph 12.1 to the contrary, the $80,000 amount under subparagraph (6)(A) shall be adjusted at the same time and in the same manner as under Internal Revenue Code section 415(d), except that the base
period shall be the calendar quarter ending September 30, 1996. 
 12.2 Reallocation. If, but for the
limitations set forth in Paragraph 12.1, the annual additions to a participant’s account for any Plan year would exceed the limitation set forth in that Paragraph, such annual additions shall be reduced to the extent necessary to comply with
the requirements of Paragraph 12.1. Any portion of the Company’s contribution which must be reallocated as a result of the requirements of Paragraph 12.1 shall be reallocated among the accounts of the remaining active participants in the same
manner as the initial allocation was made. 
 12.3 Annual Additions Reduction. If any
participant is a participant under any other Defined Contribution Plan maintained by the Company, the total of the annual additions to such participant’s account from all such Defined Contribution Plans shall not exceed the limitations set
forth in Paragraph 12.1. If it is determined that as a result of the limitation set forth in the preceding sentence, the annual additions to the participant’s account in this Plan must be reduced, such reduction shall be accomplished in
accordance with the provisions of Paragraph 12.2. 
 12.4 Annual Additions Reduction. If any
participant is a participant under a Defined Benefit Plan maintained by the Company, the sum of the Defined Benefit Plan fraction for a Plan year and the Defined Contribution Plan fraction for that year shall be no greater than one (1.00). If it is
determined that the limitation set forth in the preceding sentence has been exceeded, the numerator of the defined benefit plan fraction shall be adjusted by freezing or adjusting the rate of benefit authorized by the defined benefit plan so that
the sum of both fractions shall not exceed one (1) for the respective participant. Effective January 1, 2000, this paragraph shall not apply. 

  
 20 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

12.5 Retirement Plan. As used in this Section, the words “retirement plan” shall mean: 

(a) Any profit sharing, pension or stock bonus plan described in Section 401(a) and 501(a) of the Internal Revenue Code; 

(b) Any annuity plan or annuity contract described in Section 403(a) or 403(b) of the Internal Revenue Code; 

(c) Any qualified bond purchase plan described in Section 405(a) of the Internal Revenue Code; and 

(d) Any individual retirement account, individual retirement annuity or retirement bond described in Section 408(a), 408(b) or 409 of
the Internal Revenue Code. 
 12.6 Defined Contribution Plan. As used in this Section, the words
“Defined Contribution Plan” shall mean a retirement plan which provides for an individual account for each participant and for benefits based solely on the amount contributed to the participant’s account and any income, expenses,
gains and losses, and any forfeitures of accounts of other participants which may be allocated to such participant’s accounts. 
 12.7 Defined Benefit Plan. As used in this Section, the words “Defined Benefit Plan” shall mean any retirement plan which is not a Defined Contribution Plan. 

12.8 Defined Benefit Plan Fraction. As used in this section, the words “Defined Benefit Plan
fraction” shall mean, for any Plan year, a fraction, 
 (a) the numerator of which is the projected annual
benefit of the participant, that is, the annual benefit to which he or she would be entitled under the terms of the Defined Benefit Plan on the assumptions that he or she continues employment until his or her normal retirement date as determined
under the terms of the Defined Benefit Plan, that his or her compensation continues at the same rate as in effect in the Plan year under consideration until his or her normal retirement date and that all other relevant factors used to determine
benefits under such Defined Benefit Plan remain constant as of the current Plan year for all future Plan years, under all Defined Benefit Plans maintained by the Company, determined as of the close of the Plan year; and, 

(b) the denominator of which is the lesser of: (i) the maximum dollar limit for such year (for example, ninety
thousand dollars ($90,000.00) for 1983, and adjusted annually for increases in the cost of living as permitted under Section 415(d) of the Internal Revenue Code) times 1.25, or (ii) the percentage of compensation limit for such year times
1.4. 

  
 21 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

Effective January 1, 2000, this Paragraph shall not apply. 

12.9 Defined Contribution Plan Fraction. As used in this section, the words “Defined
Contribution Plan fraction” shall mean, for any Plan year, a fraction, 
 (a) the numerator of which is the sum of the
annual additions to the participant’s account under all Defined Contribution Plans maintained by the Company in that Plan year; and, 
 (b) the denominator of which is the sum of the lesser of the following amounts, determined for the year and for each prior year of service with the Company: (i) the product of 1.25 multiplied by the
dollar limitation in effect for the year, or (ii) the product of 1.4 multiplied by the percentage of compensation limit (IRC 415(e)(3) as amended). 
 (c) In computing the defined contribution plan fraction above, for years ending after December 31, 1982, at the election of the Company, the amount to be taken into account for all years ending
before January 1, 1983, may be computed to be an amount equal to the denominator of the fraction, as in effect for the year ending in 1982, multiplied by a transition fraction, 

 

	 	1)	 the numerator of which is the lesser of (i) fifty-one thousand eight hundred seventy-five dollars ($51,875.00), or (ii) 1.4 multiplied by
twenty-five percent (25%) of the participant’s compensation for the year ending in 1981; and, 

  

	 	2)	 the denominator of which is the lesser of (i) forty-one thousand five hundred dollars ($41,500.00), or (ii) twenty-five percent
(25%) of the participant’s compensation for the year ending in 1981. 

 Effective January 1,
2000, this Paragraph shall not apply. 
 ARTICLE XIII 
 General Provisions 
 13.1 Expenses. The Company
shall pay all expenses incurred in administering the Plan and managing the Trust assets. The Company shall not pay any brokerage fees, commissions, stock transfer taxes and other charges and expenses in connection with the purchase and sale of
securities under the Plan, unless specifically approved by the Executive Committee, or its designated subcommittee. 
 13.2 Source of Payment. Benefits pursuant to the Plan shall be payable only out of the assets of the Trust. No person shall have any right under the Plan with respect to the assets of the
Trust, or against any Trustee, insurance company or the Company, except as specifically provided for herein. 

13.3 Inalienability of Benefits. The interest hereunder of any participant or beneficiary

  
 22 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

except as may be required by a Qualified Domestic Relations Order defined in Section 414(p) of the Internal Revenue Code, or as otherwise provided in Section 401(a)(13) of the Internal
Revenue Code, shall not be alienable, either by assignment or by any other method, and to the maximum extent permissible by law, shall not be subject to being taken, by any process whatever, by the creditors of such participant or beneficiary.

 13.4 No Right to Employment. Nothing herein contained nor any action taken under the
provisions hereof shall be construed as giving any employee the right to be retained in the employment of the Company. 
 13.5 Accrued Benefit. The term “accrued benefit” shall mean the value of a participant’s account or accounts with respect to all funds in this Plan. 

13.6 Uniform Administration. Whenever in the administration of the Plan any action is required by the Committee, such action shall be
uniform in nature as applied to all persons similarly situated and no such action shall be taken which will discriminate in favor of shareholders of the Company, highly compensated participants or participants whose principal duties consist of
supervising the work of others. 
 13.7 Beneficiary. The word “beneficiary” shall be deemed
toinclude the estate of the participant, dependents of the participant, persons who are the natural objects of the participant’s bounty, and any person designated by the participant to share in the benefits of the Plan and Trust after the death
of the participant. Wherever the rights of participants are stated or limited herein, their beneficiaries shall be bound thereby. 
 13.8 Severability. In the event that any provision of this Plan and Trust shall be held invalid or illegal for any reason, such determination shall not affect the remaining provisions of this Plan,
but this Plan shall be construed and enforced as if such invalid or illegal provision had never been included in the Plan. This Plan shall be construed in accordance with the Laws of the State of Missouri. 

13.9 Articles. Titles of Articles are for general information only and this Plan shall not be construed by
reference to such titles. 
 13.10 Gender. Words used in the masculine gender shall be read and construed
to include the feminine gender. 
 13.11 Plural. Wherever required, the singular of any word in this Plan
and Trust shall include the plural and the plural may be read in the singular. 
 13.12 Disability. The
term “disability” as used in this Plan means a physical or mental condition of a participant which results in the receipt of benefits by such participant pursuant to the provisions of either the Kansas City Life Disability Plan or the
Sunset Life Disability Plan. 

  
 23 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

13.13 Compensation. For the purposes herein, the term ’compensation’ shall include all compensation, as
defined in Treasury Regulation section 1.415(c)-2(d)(4), due and payable to an employee by the Company, including any amount not includable in the gross income of an employee under Internal Revenue Code Sections 125, 132(f)(4), 402(e)(3), 402(h) and
403(b). Beginning January 1, 2009, compensation shall also include ’differential wage payments’ within the meaning of Code Section 3401(h)(2) paid by the Company to a participant on account of qualified military service within
the meaning of Code Section 414(u). 
 13.14 Initial Qualifications. The Company reserves the
right to have all its contributions returned to it free of this Trust, and to terminate said Plan and Trust, if the Trust does not initially meet the qualification requirements of the Internal Revenue Code for an employee stock option plan.

 13.15 Company. The term “Company” means Kansas City Life Insurance Company, a Missouri
Corporation, Sunset Life Insurance Company of America, a Missouri Corporation, and Old American Insurance Company, a Missouri Corporation, and any other subsidiary corporation of Kansas City Life Insurance Company required to be treated as a single
employer under Internal Revenue Code Section 414(b), (c), (m) and (o), any or all of which may sometimes be referred to herein as affiliated corporations. 

13.16 Employee. The term “employee” shall mean any person employed by Kansas City Life Insurance Company
or any subsidiary corporation under the rules of common law, and shall not include agents, general agents, consultants or other independent contractors, or, effective January 1, 1989, leased employees as defined in Section 414(n) and
(o) of the Internal Revenue Code. Effective January 1, 1997, “leased employee” shall mean any person other than an employee of the Company who has performed services for the Company under an agreement between the Company and a
leasing organization on a substantially full time basis for at least one (1) year, provided such services are performed under the primary direction or control by the Company. 

Leased employees shall not participate in this Plan. Furthermore, a person who is not designated as an
“employee” in the Company’s employment records during a particular period of time, including a person designated as an “independent contractor”, is not to be considered to be an employee during that period of time. Such a
person shall not be considered to be an employee even if a determination is made by the Internal Revenue Service, the Department of Labor, or any other government agency, court, or other tribunal, that such person is an employee for any purpose,
unless and until the Company in fact designates such person as an employee for purposes of this Plan. If such a designation is made, the designation shall be applied prospectively only unless the Company specifically provides otherwise. 

13.17 Company Stock. The term “Company stock” shall mean shares of the common capital stock of
Kansas City Life Insurance Company. 

  
 24 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

13.18 Executive Committee. Wherever in the Plan and Trust the term “Executive Committee” is used, it
shall be taken to mean only the Executive Committee of the Board of Directors of Kansas City Life Insurance Company. 
 13.19 Board of Directors. Wherever in the Plan and Trust the term “Board of Directors” is used, it shall be taken to mean only the Board of Directors of Kansas City Life
Insurance Company. 
 13.20 Affiliated Company Participation. Notwithstanding anything in this
Agreement to the contrary, no employee of any subsidiary or affiliated corporation of Kansas City Life Insurance Company shall have the right to participate in this Plan unless such Plan shall have been adopted by the corporation for which such
employee is employed. 
 13.21 Direct Rollovers. The provisions of this Paragraph shall be effective
January 1, 1993 and apply to distributions after January 1, 1993. Notwithstanding any provision of this Plan to the contrary, a distributee may elect to have any portion of an eligible rollover distribution paid directly to an eligible
retirement plan specified by the distributee in a direct rollover. The Administrative Committee may prescribe the time and manner in which this election is made. As used in this Paragraph, “eligible rollover distribution”, “eligible
retirement plan”, “distributee” and “direct rollover” shall mean: 
 (a) ’Eligible rollover
distribution’ means any distribution of all or any portion of the balance to the credit of the distributee, except that an eligible rollover distribution shall not include: any distribution that is one of a series of substantially equal
periodic payments (not less frequently than annually) made for the life (or life expectancy) of the distributee or the joint lives (or joint life expectancies) of the distributee and the distributee’s designated beneficiary, or for a specified
period of ten years or more; any distribution to the extent such distribution is required under Internal Revenue Code section 401(a)(9); and any distribution that is made upon hardship of the Participant. 

(b) ’Eligible retirement plan’ means an eligible retirement plan is an individual retirement account described in Internal
Revenue Code section 408(a), an individual retirement annuity described in Internal Revenue Code section 408(b), a qualified trust described in Internal Revenue Code section 401(a), an annuity plan described in Code section 403(a), an annuity
contract described in Internal Revenue Code section 403(b), and an eligible plan under Internal Revenue Code section 457(b) which is maintained by a state, political subdivision of a state, or any agency or instrumentality of a state or political
subdivision of a state and which agrees to separately account for amounts transferred into such plan from this Plan. Effective with respect to distributions made after 2007, an eligible retirement plan includes a Roth individual retirement plan
described in Internal Revenue Code section 408A. Effective with respect to distributions after 2009 to a designated beneficiary of a participant other than a participant’s surviving Spouse, an eligible retirement plan means an individual
retirement account or individual retirement annuity. 

  
 25 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

(c) ’Distributee’ means a participant, former participant, a participant or former participant’s surviving spouse, and a
participant or former participant’s spouse or former spouse who is an alternate payee under a qualified domestic relations order, as defined in Code section 414(p),with regard to the interest of the spouse or former spouse. Effective with
respect to distributions after 2009, a distributee also means a designated beneficiary of a participant other than the participant’s surviving spouse. 
 (d) ’Direct rollover’ means a payment by the Plan to the eligible retirement plan specified by the distributee. 

13.22 Participants who Enter Armed Forces. Effective December 12, 1994, notwithstanding any provision of this
Plan to the contrary, contributions, benefits and service credit with respect to qualified military service will be provided in accordance with Code Section 414(u). In addition, if a participant dies or becomes disabled while performing
qualified military service on or after January 1, 2007, the participant’s beneficiary under the Plan shall be entitled to any additional benefits (including, beginning January 1, 2011, Company contributions relating to the period of
qualified military service) that would be provided under the Plan if the participant had resumed employment and then terminated employment on account of disability or death. Beginning January 1, 2009, compensation shall also include
’differential wage payments’ within the meaning of Code Section 3401(h)(2) paid by the Company to a participant on account of qualified military service within the meaning of Code Section 414(u). 

13.23 Contribution Under Mistake of Fact. If a contribution is made by the Company by a mistake of fact, such
contribution may be returned to the Company within one (1) year after the payment of the contribution. Any contribution returned to the Company shall not include any investment earnings thereon, but shall be net of any investment losses
thereon. 
 13.24 Contributions Conditioned on Deductibility. Company contributions are expressly
conditioned upon deductibility of contributions under Section 404 of the Internal Revenue Code. If any part or all of a contribution is disallowed as a deduction under Section 404, then to the extent a contribution is disallowed as a
deduction, it may be returned to the Company within one (1) year after the later of the date of payment of the contribution or the date the deduction for the contribution was disallowed. Any contributions returned shall not include any
investment earnings thereon, but shall be net of any investment losses thereon. 
 ARTICLE XIV 

Top Heavy Provisions 
 14.1 Compensation Limits. With respect to compensation as defined in this Plan, for any Top Heavy Plan year, compensation in excess of one hundred fifty thousand dollars ($150,000.00), and,
commencing January 1, 2002, two hundred thousand dollars ($200,000.00), or such other 

  
 26 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

amount as the Secretary of the Treasury may designate, shall be disregarded. This amount will be adjusted in accordance with Internal Revenue Code Sections 401(a)(17) and 415(d), and regulations
thereunder. 
 14.2 Key Employee. “Key employee” means any employee or former employee (and
his or her beneficiaries) who, at any time during the Plan year or any of the preceding four (4) Plan years, is: 
 (a) An
officer of the Company, as that term is defined within the meaning of the regulations under Internal Revenue Code Section 416. For the years 1984 through 1987, an officer is not treated as a key employee if the officer has an annual
compensation of forty-five thousand dollars ($45,000.00) or less. 
 (b) One of the ten (10) employees owning (or considered
as owning within the meaning of Code Section 318) the largest interests in all employers required to be aggregated under Code Sections 414(b), (c), and (m). However, an employee will not be considered a top ten (10) owner for a Plan year
if the employee earns less than thirty thousand dollars ($30,000.00), or such other amount adjusted in accordance with Code Section 415(c)(1)(A) as in effect for the calendar year in which the determination date falls. 

(c) A five percent (5%) owner of the Company. “Five percent (5%) owner” means any person who owns (or is considered as
owning within the meaning of Code Section 318) more than five percent (5%) of the outstanding stock of the Company or stock possessing more than five percent (5%) of the total combined voting power of all stock of the Company.

 (d) A one percent (1%) owner of the Company having an annual compensation from the Company of more than one hundred fifty
thousand dollars ($150,000.00). “One percent (1%) owner” means any person who owns (or is considered as owning within the meaning of Code Section 318) more than one percent (1%) of the outstanding stock of the Company or
stock possessing more than one percent (1%) of the total combined voting power of all stock of the Company. In determining percentage ownership hereunder, employers that would otherwise be aggregated under Code Sections 414(b), (c), and
(m) shall be treated as separate employers. However, in determining whether an individual has compensation of more than one hundred fifty thousand dollars ($150,000.00) compensation from each employer required to be aggregated under Code
Sections 414(b), (c), and (m) shall be taken into account. 
 14.3 Non-Key Employee.
“Non-key employee” means any employee who is not a key employee. 
 14.4
Super Top Heavy Plan. “Super Top Heavy Plan” means, for Plan years commencing after December 31, 1983, that, as of the determination date, (1) the present value of accrued benefits of key employees, or
(2) the sum of the aggregate accounts of key 

  
 27 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

employees under this Plan and any Plan of the Company’s aggregation group, exceeds ninety percent (90%) of the present value of accrued benefits or the aggregate accounts of all
participants under this Plan and any Plan of the Company’s aggregation group. 
 14.5
Top Heavy Plan. “Top Heavy Plan” means, for Plan years commencing after December 31, 1983, that, as of the determination date, (1) the present value of accrued benefits of key employees, or (2) the sum of
the aggregate accounts of key employees under this Plan and any Plan of the Company’s aggregation group, exceeds sixty percent (60%) of the present value of accrued benefits or the aggregate accounts of all participants under this Plan and
any Plan of the Company’s aggregation group. 
 14.6 Top Heavy Plan Year. “Top
Heavy Plan Year” means any calendar year after December 31, 1983 in which the Plan is a top heavy plan. 
 14.7 Top Heavy Plan Requirements. 
 (a) For any “Top
Heavy Plan Year”, the following provisions shall apply notwithstanding any other provision in this Plan to the contrary: 

1. Any person who is a participant in the Plan in any year in which it shall be a ’Top Heavy Plan’ shall be one hundred percent
(100%) vested as provided in Section 7.1. 
 Effective January 1, 1989, there shall be no decrease in a
participant’s nonforfeitable percentage in the event the Plan’s status as top heavy changes for any year. Further, if the vesting schedule shifts in and out of the above schedule for any year because the Plan’s top heavy status
changes, such shift shall be considered an amendment of the vesting schedule. If this occurs, each participant with at least three (3) years of service with the Company may elect to have his or her nonforfeitable percentage determined without
regard to the shift. The election period will begin with the date the deemed amendment is made and shall end on the later of: 
  

	A.	 Sixty (60) days after the deemed amendment is adopted; 

 

	B.	 Sixty (60) days after the deemed amendment is effective; or 

 

	C.	 Sixty (60) days after the participant is issued written notice of the deemed amendment by the Administrative Committee.

 2. Notwithstanding anything in this Plan to the contrary for any Top Heavy Plan Year, the Company shall make
a minimum contribution for each non-key employee equal to three percent (3%) of such non-key employee’s salary. 
 3.
For any year in which this Plan is top heavy, each non-key employee will receive a minimum 

  
 28 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

contribution if the non-key employee has not separated from service at the end of the top heavy year, regardless of whether the non-key employee has less than one thousand (1,000) hours of
service in such year. Furthermore, such non-key employee shall receive such minimum contribution regardless of his or her level of compensation, and regardless of whether he or she declines to make a mandatory personal contribution. 

4. Notwithstanding the foregoing, so long as any non-key employee is covered by both the Company’s Pension Plan and this Plan, the
minimum contribution required herein shall be satisfied by the accrual of the defined benefit by the respective non-key employee for any top heavy year. 
 5. If the Company shall be maintaining both this Plan and a defined benefit plan in any top heavy year, a factor of 1.0 must be applied to the dollar limits when the top heavy ratio exceeds ninety percent
(90%). 
 14.8 Determination of Top Heavy Status. 

(a) This Plan shall be a Top Heavy Plan for any Plan year commencing after December 31, 1983, in which, as of the determination date,
(1) the present value of accrued benefits of key employees, or (2) the sum of the aggregate accounts of key employees under this Plan and any Plan of an aggregation group exceeds sixty percent (60%) of the present value of accrued
benefits or the aggregate accounts of all participants under this Plan and any Plan of an aggregation group. 
 If any
participant is a non-key employee for any Plan year, but such participant was a key employee for any prior Plan year, such participant’s present value of accrued benefit and/or aggregate account balance shall not be taken into account for
purposes of determining whether this Plan is a Top Heavy Plan (or whether any aggregation group which includes this Plan is a Top Heavy group). 
 (b) This Plan shall be a Super Top Heavy Plan for any Plan year commencing after December 31, 1983, in which, as of the determination date, (1) the present value of accrued benefits of key
employees, or (2) the sum of the aggregate accounts of key employees under this Plan and any Plan of an aggregation group, exceeds ninety percent (90%) of the present value of accrued benefits or the aggregate accounts of all participants
under this Plan and any Plan of an aggregation group. 
  

	(c)	 Aggregate account. A participant’s aggregate account as of the determination date is the sum of: 

 

	 	1.	 His participant’s account balance as of the most recent valuation occurring within a twelve (12) month period ending on the determination
date. 

  

	 	2.	 Contributions that would be allocated as of a date not later than the determination date, even though those amounts are not yet made or required to
be made. 

  
 29 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

	 	3.	 Any Plan distributions made within the Plan year that includes the determination date or within the four (4) preceding Plan years. However, in
the case of distributions made after the valuation date and prior to the determination date, such distributions are not included as distributions for Top Heavy purposes to the extent that such distributions are already included in the
participant’s aggregate account balance as of the valuation date. Notwithstanding anything herein to the contrary, all distributions, including distributions made prior to January 1, 1984, will be counted. 

 

	 	4.	 Any employee contributions, whether voluntary or mandatory. However, amounts attributable to tax deductible qualified employee contributions shall
not be considered to be a part of the participant’s aggregate account balance. 

 (d) “Aggregation
group” means either a required aggregation group or a permissive aggregation group as hereinafter determined. 
  

	 	1.	 Required aggregation group. In determining a required aggregation group hereunder, each Plan of the Company in which a key employee is a
participant, and each other Plan of the Company which enables any Plan in which a key employee participates to meet the requirements of Code Sections 401(a)(4) and 410, will be required to be aggregated. Such group shall be known as a required
aggregation group. In the case of a required aggregation group, each Plan in the group will be considered a Top Heavy Plan if the required aggregation group is a Top Heavy group. No Plan in the required aggregation group will be considered a Top
Heavy Plan if the required aggregation group is not a Top Heavy group. 

  

	 	2.	 Permissive aggregation group. The Company may also include any other Plan not required to be included in the required aggregation group, provided
the resulting group, taken as whole, would continue to satisfy the provisions of Internal Revenue Code Sections 401(a) or 410. Such group shall be known as a permissive aggregation group. 

 

	 	    	 In the case of a permissive aggregation group, only a Plan that is part of the required aggregation group will be considered a Top Heavy Plan if the
permissive aggregation group is a Top Heavy group. No Plan in the permissive aggregation group will be considered a Top Heavy Plan if the permissive aggregation group is not a Top Heavy Plan group. 

 

	 	3.	 Only those Plans of the Company in which the determination dates fall within the same calendar year shall be aggregated in order to determine
whether such Plans are Top Heavy Plans. 

 (e) “Determination date” means (1) the last day of
the preceding Plan year, or (2) in the case of the first Plan year, the last day of such Plan year. 

  
 30 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

(f) Present value of accrued benefit. In the case of a defined benefit plan, a participant’s present value of accrued benefit shall
be as determined under the provisions of the applicable defined benefit plan. 
 (g) “Top Heavy group” means an
aggregation group in which, as of the determination date, the sum of: 
  

	 	1.	 The present value of accrued benefits of key employees under all defined benefit plans included in the group; and 

 

	 	2.	 The aggregate accounts of key employees under all defined contribution plans included in the group, exceeds sixty percent (60%) of a similar
sum determined for all participants. 

 (h) “Top Heavy Plan year” means that, for a particular Plan
year commencing after December 31, 1983, the Plan is a Top Heavy Plan. 
 (i) Notwithstanding anything herein to the
contrary, the effective date otherwise provided for herein for the application of Code Section 416 to this Plan (Plan years beginning after December 31, 1983) shall be extended in accordance with any legislative act of Congress.

 14.9 Modification of Top Heavy Rules. 

(a) For Plan years beginning after December 31, 2001, this paragraph shall apply for purposes of determining whether the Plan is top
heavy under Code Section 416(g), and whether the Plan satisfies the minimum requirements of Code Section 416(c) for such years. This paragraph amends paragraphs of this ARTICLE XIV, including, but not limited to, part or all of Paragraphs
14.2, 14.7(a)1 and (a)2, and 14.8(c)3. 
 (b) “Key employee” means any employee or former employee (including any
deceased employee) who at any time during the Plan year that includes the determination date was an officer of the Company having annual compensation greater than $130,000.00 [as adjusted under Code Section 416(i)(1)] for Plan years beginning
after December 31, 2002, a five percent (5%) owner of the Company, or a one percent (1%) owner of the Company having annual compensation of more than $150,000.00. For this purpose, annual compensation means compensation within the
meaning of Code Section 415(c)(3). The determination of who is a key employee will be made in accordance with Code Section 416(i)(1) and the applicable regulations and other guidance of general applicability issue thereunder. 

(c) For purposes of determining the present values of accrued benefits and the amounts of

  
 31 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

account balances of employees as of the determination date, the following shall apply: 
  

	 	1.	 The present value of accrued benefits and the amounts of account balances of a employee as of the determination date shall be increased by the
distributions made with respect to the employee under the Plan and any plan aggregated with the Plan under Code Section 416(g)(2) during the one (1) year period ending on the determination date. The preceding sentence shall also apply to
distributions under a terminated plan which, had it not been terminated, would have been aggregated with the Plan under Code Section 416(g)(2)(A)(i). In the case of a distribution made for a reason other than separation from service, death or
disability, this provision shall be applied by substituting “five (5) year period” for “one (1) year period”. 

  

	 	2.	 The accrued benefits and accounts of any individual who has not performed services for the Company during the one (1) year period ending on the
determination date shall not be taken into account. 

 (d) Company matching contributions shall be taken into
account for purposes of satisfying the minimum contribution requirements of Code Section 416(c)(2) and the Plan. Company matching contributions that are used to satisfy the minimum contribution requirements shall be treated as matching
contributions for purposes of the actual contribution percentage test and other requirements of Code Section 401(m). 
 (e)
Notwithstanding the foregoing, so long as any non-key employee is covered by both this Plan and the Kansas City Life Insurance Company Cash Balance Pension plan, the minimum contribution required herein shall be satisfied by the accrual of the
defined benefit minimum by the respective non-key employee for any top heavy year. 

  
 32 

 Exhibit 10(c), Form 10-K 

Kansas City Life Insurance Company 
  

IN WITNESS WHEREOF, the Company has caused this Seventeenth Amendment to be executed by its authorized Officers and its Corporate Seal to
be hereunto affixed, and the Trustees have executed this Trust, all on the 24th day of January, 2011. 
  

			
	KANSAS CITY LIFE INSURANCE COMPANY
		
	By:	 	 /s/ A. Craig Mason, Jr

	Its:	 	 Vice President

 ATTEST: 
  

			
	By:	 	 /s/ Janice L Poe

	Its:	 	 Assistant Secretary

  

	
	 /s/ Charles R. Duffy, Jr.

	
	/s/ Tracy W. Knapp
	
	/s/ Mark A. Milton
	 TRUSTEES

  
 33EX-10.K

 Exhibit 10(k), Form 10-K 

Kansas City Life Insurance Company 
 KANSAS CITY LIFE INSURANCE COMPANY 
 INCENTIVE PLAN 
 2011 

JANUARY 24, 2011 

 KANSAS CITY LIFE 2011 INCENTIVE PLAN 

GENERAL CONSIDERATIONS 

ELIGIBLE EMPLOYEES 
 For
2011, eligible employees for the 2011 Incentive Plan will be the President, CEO and Chairman, (Class I); Vice Chairman of the Board (Class IIA), Senior Vice Presidents (Class IIB); Vice Presidents (Class III); all associates with at least 675
“Hay Points” (Class IV); and all associates with “Hay Points” starting at 534 and ending with 674 (Class V). Class IV includes one (1) OAIC associate and the Chief Pilot. The salaries of all Class I, II, III, IV, and V
participants will total approximately $11.7 million during 2011. Presently there are 83 Class I, II, III, IV and V participants. 

EXCLUSIONS 
 The Plan
does not cover the following employees: 1) employees who would qualify as a Class IV or V participant, who are paid on the DP payline, and who do not have any supervisory responsibilities; 2) Kansas City Life Sales and Marketing employees included
in the Regional Incentive Compensation Program or other field compensation programs; 3) Old American employees included in the Old American Insurance Company Incentive Plan or the Old American Regional Incentive Compensation Program; and, 4) Kansas
City Life Group Department employees included in the Group Sales Incentive Plan. Part time employees are not eligible to participate. 

TIMING OF PAYOUT 
 It is
the objective of the 2011 Incentive Plan to pay out awards after 2011 earnings are released to the public. 
 CORPORATE VS INDIVIDUAL AWARDS
— ALL CLASSES 
 All plan participants share the same three corporate goals: operating earnings, growth and expense
control. With the exception of Class I, all awards include the achievement of two individual goals. The individual goals are designed for each participant, but should support the overall corporate goals. Individual goals can be shared with other
participants when teamwork is necessary to accomplish a shared strategic responsibility. 

  
 1 

 The Class I award is based entirely on the achievement of three corporate goals. 

Class IIA and Group Classes III, IV and V awards are based on the achievement of three corporate goals, three business unit goals and two
individual goals. 
 Class IIB, III, IV, and V awards are based on the achievement of three corporate goals and two individual
goals. 
 The weighting of awards for corporate versus individual goals differs for the various classes of participants. As an
example, the Class I participant is measured solely (100%) on the achievement of corporate goals while the Class IV and V participants are rewarded with a greater emphasis on achievement of corporate goals than individual goals (i.e., 65% of
the award is based on the achievement of corporate goals while 35% is based on the achievement of individual goals). 
 The
following table outlines the weighting of awards based on the achievement of corporate vs. individual goals for all classes of participants. 
  

									
	 	  	 Corporate/Business
 Unit Goals
	  	 	  	Individual Goals	  	 
					
	Class	  	 % Of Total
 Award*
	  	# Of Goals	  	 % Of Total
 Award*
	  	# Of Goals
	 I
	  	100%	  	3	  	N/A	  	0
	 IIA
	  	45%/40%	  	6	  	15%	  	2
	 IIB
	  	85%	  	3	  	15%	  	2
	 III
	  	75%	  	3	  	25%	  	2
	 III Group
	  	40%/35%	  	6	  	25%	  	2
	 IV
	  	65%	  	3	  	35%	  	2
	 IV Group
	  	35%/30%	  	6	  	35%	  	2
	 V
	  	65%	  	3	  	35%	  	2
	 V Group
	  	35%/30%	  	6	  	35%	  	2

 PLAN ADMINISTRATION GUIDELINES 
 NEW HIRE 
 An employee hired into an incentive eligible position during the
first two quarters of the calendar year will be eligible to participate in the Plan effective the first day of the month following the date of hire. The employee will receive a prorata award from the Plan for the year in which the participant was
hired. An employee hired in the last two quarters of the year will participate in the Plan beginning the following year. 

  
 2 

 PROMOTION FROM NON-INCENTIVE ELIGIBLE POSITION TO INCENTIVE ELIGIBLE POSITION 

An employee promoted during the first two quarters of the calendar year to an incentive eligible position will be eligible to participate
in the Plan effective the first day of the month following the date of promotion. They will receive a prorata award from the Plan for the year in which they were promoted. 
 Any employee promoted to an incentive eligible position in the last two quarters of the year will participate in the Plan beginning the following year. 

CHANGE IN CLASS FROM ONE LEVEL TO ANOTHER 
 Any employee changing from one class to another during the first two quarters of the year in which the Plan is already in place will receive prorated awards based on the full months of participation. Any
employee changing from one class to another during the last two quarters of the year will participate in the new class beginning the following year. 
 TERMINATION DUE TO DEATH, OR RETIREMENT 
 The participant will receive a
prorated award from the Plan for the year in which the event occurred. Awards will be calculated and prorated based on completion of corporate goals and the number of full months of employment during the Incentive Plan year. The determination for
payment of individual goals will be made by the appropriate Senior Vice President or the President and pro-rated in the same manner as the corporate goals. 
 TERMINATION DUE TO DISABILITY 
 The participant will receive a prorated
award from the Plan for the year in which the event occurred based on the number of months the participant was actively at work. Awards will be calculated and prorated based on completion of corporate goals and the number of full months the
participant was actively at work during the Incentive Plan year. The determination for payment of individual goals will be made by the appropriate Senior Vice President or the President and pro-rated in the same manner as the corporate goals.

 TERMINATION FOR ANY OTHER REASON 
 No award will be made from the Plan for the year in which termination occurred. 
 OTHER EVENTS

 Any changes regarding corporate goals, incentive design, and deviations from established guidelines will be made by the
President CEO and Chairman of the Board and the Compensation Committee of the Board. 

  
 3 

 EXHIBIT A 
 Award Matrices 

  
 4 

 CLASS I MATRIX 

(President, CEO and Chairman) 
  

							
	 	  	Threshold	 	Target	 	Maximum
	 Corporate Goals
	  		 		 	
				
	 Goal 1 - Financial
	  	14.0%	 	28.0%	 	42.0%
	 Goal 2 - Growth
	  	14.0%	 	28.0%	 	42.0%
	 Goal 3 - Expense
	  		 	14.0%	 	14.0%
	 Total
	  	28.0%	 	70.0%	 	98.0%

 ADDITIONAL CONSIDERATIONS: 
  

	*	 No awards if financial results (Net Income) are less than Earnings Trigger. 

	*	 The Financial and Growth goals are pro-rated for results between Threshold and Maximum. 

	*	 The Expense Goal is achieved or not achieved. 

  
 5 

 CLASS IIA MATRIX 

(Vice Chairman of the Board) 
  

													
	 	  	Threshold	 	 	Target	 	 	Maximum	 
	 Corporate Goals
	  				 				 			
	 Goal 1 – Financial
	  	 	3.600	% 	 	 	7.200	% 	 	 	10.800	% 
	 Goal 2 – Growth
	  	 	3.600	% 	 	 	7.200	% 	 	 	10.800	% 
	 Goal 3 – Expense
	  				 	 	3.600	% 	 	 	3.600	% 
	 Corporate Goal Total
	  	 	7.200	% 	 	 	18.000	% 	 	 	25.200	% 
				
	 Old American Goals
	  				 				 			
	 Goal 1 – Financial
	  	 	3.200	% 	 	 	6.400	% 	 	 	9.600	% 
	 Goal 2 – Growth
	  	 	3.200	% 	 	 	6.400	% 	 	 	9.600	% 
	 Goal 3 – Production
	  	 	1.600	% 	 	 	3.200	% 	 	 	4.800	% 
	 Business Unit Goal Total
	  	 	8.00	% 	 	 	16.000	% 	 	 	24.000	% 
				
	 Individual Goals
	  				 				 			
	 Individual Goal #1
	  	 	3.000	% 	 	 	3.000	% 	 	 	3.000	% 
	 Individual Goal #2
	  	 	3.000	% 	 	 	3.000	% 	 	 	3.000	% 
	 Individual Goal Total
	  	 	6.000	% 	 	 	6.000	% 	 	 	6.000	% 
				
	 Total
	  	 	21.200	% 	 	 	40.00	% 	 	 	55.200	% 

 ADDITIONAL CONSIDERATIONS: 
  

	*	 No awards if financial results (Net Income) are less than Earnings Trigger. 

	*	 The Financial and Growth goals are pro-rated for results between Threshold and Maximum. 

	*	 The Expense Goal is achieved or not achieved. 

  
 6 

 CLASS IIB MATRIX 

(Senior Vice Presidents) 
  

													
	 	  	Threshold	 	 	Target	 	 	Maximum	 
	 Corporate Goals
	  				 				 			
	 Goal 1 - Financial
	  	 	6.8	% 	 	 	13.6	% 	 	 	20.4	% 
	 Goal 2 - Growth
	  	 	6.8	% 	 	 	13.6	% 	 	 	20.4	% 
	 Goal 3 - Expense
	  				 	 	6.8	% 	 	 	6.8	% 
	 Corporate Goal Total
	  	 	13.6	% 	 	 	34.0	% 	 	 	47.6	% 
				
	 Individual Goals
	  				 				 			
	 Individual Goal #1
	  	 	3.0	% 	 	 	3.0	% 	 	 	3.0	% 
	 Individual Goal #2
	  	 	3.0	% 	 	 	3.0	% 	 	 	3.0	% 
	 Individual Goal Total
	  	 	6.0	% 	 	 	6.0	% 	 	 	6.0	% 
				
	 Total
	  	 	19.6	% 	 	 	40.0	% 	 	 	53.6	% 

 ADDITIONAL CONSIDERATIONS: 
  

	*	 No awards if financial results (Net Income) are less than Earnings Trigger. 

	*	 The Financial and Growth goals are pro-rated for results between Threshold and Maximum. 

	*	 The Expense Goal is achieved or not achieved. 

  
 7 

 CLASS III MATRIX 

(Vice Presidents) 
  

													
	 	  	Threshold	 	 	Target	 	 	Maximum	 
	 Corporate Goals
	  				 				 			
	 Goal 1 - Financial
	  	 	3.750	% 	 	 	7.500	% 	 	 	11.250	% 
	 Goal 2 - Growth
	  	 	3.750	% 	 	 	7.500	% 	 	 	11.250	% 
	 Goal 3 - Expense
	  				 	 	3.750	% 	 	 	3.750	% 
	 Corporate Goal Total
	  	 	7.500	% 	 	 	18.750	% 	 	 	26.250	% 
				
	 Individual Goals
	  				 				 			
	 Individual Goal #1
	  	 	3.125	% 	 	 	3.125	% 	 	 	3.125	% 
	 Individual Goal #2
	  	 	3.125	% 	 	 	3.125	% 	 	 	3.125	% 
	 Individual Goal Total
	  	 	6.250	% 	 	 	6.250	% 	 	 	6.250	% 
				
	 Total
	  	 	13.750	% 	 	 	25.00	% 	 	 	32.500	% 

 ADDITIONAL CONSIDERATIONS: 
  

	*	 No awards if financial results (Net Income) are less than Earnings Trigger. 

	*	 The Financial and Growth goals are pro-rated for results between Threshold and Maximum. 

	*	 The Expense Goal is achieved or not achieved. 

  
 8 

 CLASS IV MATRIX 

(Associates With >675 Hay Points) 
  

													
	 	  	Threshold	 	 	Target	 	 	Maximum	 
	 Corporate Goals
	  				 				 			
	 Goal 1 - Financial
	  	 	1.950	% 	 	 	3.900	% 	 	 	5.850	% 
	 Goal 2 - Growth
	  	 	1.950	% 	 	 	3.900	% 	 	 	5.850	% 
	 Goal 3 - Expense
	  				 	 	1.950	% 	 	 	1.950	% 
	 Corporate Goal Total
	  	 	3.900	% 	 	 	9.750	% 	 	 	13.650	% 
	 Individual Goals
	  				 				 			
	 Individual Goal #1
	  	 	2.625	% 	 	 	2.625	% 	 	 	2.625	% 
	 Individual Goal #2
	  	 	2.625	% 	 	 	2.625	% 	 	 	2.625	% 
	 Individual Goal Total
	  	 	5.250	% 	 	 	5.250	% 	 	 	5.250	% 
				
	 Total
	  	 	9.150	% 	 	 	15.00	% 	 	 	18.900	% 

 ADDITIONAL CONSIDERATIONS: 
  

	*	 No awards if financial results (Net Income) are less than Earnings Trigger. 

	*	 The Financial and Growth goals are pro-rated for results between Threshold and Maximum. 

	*	 The Expense Goal is achieved or not achieved. 

  
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 CLASS V MATRIX 

(Associates With Points >533 and <675) 
  

													
	 	  	Threshold	 	 	Target	 	 	Maximum	 
	 Corporate Goals
	  				 				 			
	 Goal 1 - Financial
	  	 	1.30	% 	 	 	2.60	% 	 	 	3.90	% 
	 Goal 2 - Growth
	  	 	1.30	% 	 	 	2.60	% 	 	 	3.90	% 
	 Goal 3 - Expense
	  				 	 	1.30	% 	 	 	1.30	% 
	 Corporate Goal Total
	  	 	2.60	% 	 	 	6.50	% 	 	 	9.10	% 
	 Individual Goals
	  				 				 			
	 Individual Goal #1
	  	 	1.75	% 	 	 	1.75	% 	 	 	1.75	% 
	 Individual Goal #2
	  	 	1.75	% 	 	 	1.75	% 	 	 	1.75	% 
	 Individual Goal Total
	  	 	3.50	% 	 	 	3.50	% 	 	 	3.50	% 
				
	 Total
	  	 	6.10	% 	 	 	10.00	% 	 	 	12.60	% 

 ADDITIONAL CONSIDERATIONS: 
  

	*	 No awards if financial results (Net Income) are less than Earnings Trigger. 

	*	 The Financial and Growth goals are pro-rated for results between Threshold and Maximum. 

	*	 The Expense Goal is achieved or not achieved. 

  
 10 

 EXHIBIT B 
 SUMMARY OF 2011 CORPORATE GOALS 
 Earnings Trigger—Measured by Net Income on a
calendar year basis: $21.66 MM 
 Corporate Goals 
  

			
	 I.      FINANCIAL GOAL: Operating Earnings measured on a
calendar year basis

		
	 Target
	  	 $27.07MM

	 Threshold:
	  	 $21.66MM

	 Maximum:
	  	 $32.49MM

	
	 II.     GROWTH GOAL: Life insurance Target
Premium

		
	 Target:
	  	 $11,866,000 (10% Increase)

	 Threshold:
	  	 $11,542,000 (7% Increase)

	 Maximum:
	  	 $12,405,000 (15% Increase)

	
	 III.   EXPENSE GOAL: Controllable Expenses
(Adjusted)

		
	 Goal:
	  	 $72.575 MM (0% Increase to 2010 Controllable Expenses)

	
	 Incentive plan costs will be excluded from financial measures for incentive plan purposes.

  
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