Document:

Asset Purchase Agreement, dated as of June 15, 2006

 Exhibit 10.1 
 ASSET PURCHASE AGREEMENT 
 THIS ASSET PURCHASE AGREEMENT (this “Agreement”) is made
as of the 15th day of June, 2006 by and between SANKOSHA ENGINEERING CO., LTD. (“Purchaser”), a Japanese corporation, and ALLIANCE LAUNDRY SYSTEMS LLC, a Delaware limited liability company (“Seller”). 
 RECITALS: 
 A. Seller is in the
business of manufacturing and selling commercial laundry, pressing and finishing equipment and related equipment and accessories. Seller manufactures and sells pressing and finishing equipment and related accessories under the “AJAX” trade
name and trademark (collectively, the “Products”). 
 B. Seller desires to sell, and Purchaser desires to purchase from Seller,
certain of the intellectual property and intangible assets of Seller that relate to the Products, on the terms and conditions set forth in this Agreement. 
 AGREEMENTS: 
 In consideration of the premises and the mutual agreements herein contained, and
other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows: 
 1.
Sale and Transfer of Assets. Subject to the terms and conditions of this Agreement, and in reliance on the representations, warranties and covenants of the parties contained herein, Seller hereby sells, transfers, assigns and delivers to
Purchaser, and Purchaser hereby purchases from Seller as of the Effective Time (as defined below), the following assets of Seller (tangible and intangible) to the extent the same relate to the Products (collectively, the “Purchased
Assets”): 
 (a) Intellectual Property. 
 (i) all intellectual property rights relating to the Products, including those patents set forth on Schedule I hereto and all applications and registrations related to the foregoing; 
 (ii) all trade names, trademarks, and domain names that are used in connection with the manufacture, sale and distribution of the Products and all
applications (to the extent transferable) and registrations related to the foregoing, and specifically including, but not limited to, all right title and interest of Seller in and to the trademark AJAX and all registrations and applications for
registration thereof anywhere in the world, including those specifically set forth on Schedule I hereto, and all goodwill of Seller’s business (as it relates to the Products) relating to the foregoing; 
 (iii) all copyrights (if any), writings and designs; 
 (iv) all inventions, trade secrets, research and developments and improvements, including all confidential information relating to the foregoing; 

 (v) any and rights and claims related to the foregoing, including any and all infringement claims
against any third parties relating thereto (whether occurring prior to or after the date of this Agreement). 
 All of the forgoing are
hereinafter sometimes collectively referred to as the “Intangible Assets.” 
 (b) Technology, Records and Documents. All
technologies, technical information, specifications, drawings and blueprints (including, but not limited to, those drawings identified in Schedule I attached hereto), processes and procedures (as they currently exist) in whatever form (whether oral,
written, machine readable, visual or conceptual) developed, related to and/or used in connection with the design and manufacture of the Products, including such documents and information used by Seller in the manufacture of the Products, including
any research and development records and documents and information otherwise in the possession of Seller related thereto (collectively, “Technical Information”). The term “Technical Information” shall also mean and include any
such information which is owned by or in the possession and control of Seller’s affiliated and related companies relating to the Products; and 
 (c) Books and Files. All books, records and files (as they currently exist), related to the foregoing. 
 2. Retained
Assets. All other assets and properties related to the Products, including without limitation machinery, equipment, furniture, fixtures and all other tangible personal property, inventory (whether raw materials, work-in-process or finished
goods), supplies, accounts receivable, contract rights and all other assets not specifically enumerated in Section 1 above, shall be retained by and remain the property of Seller. 
 3. Liabilities. Purchaser shall not in any manner assume or be liable or responsible for any of the liabilities, debts, or obligations of
Seller of any nature whatsoever, whether actual, contingent or accrued, known or unknown (“Excluded Liabilities”), which Excluded Liabilities shall be retained by, and be the sole and exclusive obligation of, Seller. Seller shall be solely
and exclusively responsible for (and shall indemnify Purchaser from and against) and shall pay any and all United States federal, state and local sales, use, transfer, transfer gains or similar taxes payable in connection with the sale of the
Purchased Assets. 
 4. Purchase Price; Payment; Allocation. The purchase price for the Purchased Assets shall be One Million
Two Hundred Thousand Dollars ($1,200,000.00) (the “Purchase Price”). The Purchase Price shall be paid in full at the Closing by wire transfer to an account designated by Seller. The Purchase Price will be allocated, for tax purposes, among
the Purchased Assets as follows: 
  

				
	 Brand (trademark, logo)
	  	$	 138,400
	 Patents
	  	$	52,200
	 Drawings, Intellectual Prop.
	  	$	140,000
	 Goodwill and other intangibles
	  	$	869,400
		  	 	 
	 Total
	  	$	1,200,000

  

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 5. Closing. The closing of the transactions contemplated by this Agreement shall take place
simultaneously with the execution of this Agreement by the parties hereto (the “Closing”), and shall be effective as of 12:01 A.M. on the date of this Agreement (“Effective Time”). The Closing will take place at the offices of
Whyte Hirschboeck Dudek S.C. in Milwaukee, Wisconsin. All matters at the Closing shall be considered to take place simultaneously and no delivery of any document shall be deemed complete until all transactions and delivery of documents are
completed. 
 6. Representations and Warranties of Seller. Seller represents and warrants to Purchaser that as of the date of
this Agreement: 
 (a) Authorization of Agreement. Seller is a limited liability company validly existing under the laws of the State
of Delaware. Seller (a) has all necessary limited liability company power and authority to manufacture and sell the Products, (b) possesses all licenses, franchises, rights and privileges necessary to manufacture and sell the Products, and
(c) has all necessary power and authority to execute and deliver this Agreement and the other agreements and ancillary documents to be executed and delivered pursuant to this Agreement and to consummate the transactions provided for herein and
therein. The execution, delivery and performance of this Agreement have been duly authorized by all requisite action of Seller’s members, managers or other governing body. The execution and delivery of this Agreement and the other agreements to
be executed and delivered pursuant to this Agreement and the consummation of the transactions contemplated hereby and thereby do not and will not, with or without the giving of notice or the passage of time, conflict with, result in or constitute a
breach, default, right to accelerate or loss of rights under, or result in the creation of any lien, charge or encumbrance pursuant to any law, rule, regulation, statute, order, judgment or decree or any contract, agreement, lease, license or
instrument to which Seller is a party or by which Seller or the Purchased Assets are bound or affected. This Agreement is, and each other agreement and document to be executed by Seller pursuant hereto will be, when so executed, a valid and binding
obligation of Seller, enforceable in accordance with its terms. 
 (b) Title to Purchased Assets. Except with respect to the
Intangible Assets, as to which Seller only makes the representations and warranties provided in Section 6(d) below and except for Liens (as defined below) all of which will be terminated at or prior to Closing, Seller owns all right, title and
interest in and to the Purchased Assets and has good and marketable title, solely and exclusively, to all Purchased Assets, free and clear of any and all mortgages, security interests, title retention agreements, options or warrants to purchase,
rights of first refusal, liens, easements, encumbrances, restrictions, claims or rights of ownership (whether express or implied, written or oral), and other burdens or claims of ownership rights or interests (or options to purchase any such rights
or interests) of any nature whatsoever (“Liens”). None of the Purchased Assets is subject to any restriction with respect to the transferability thereof and Seller has the full power and right to sell, assign, convey and deliver the
Purchased Assets to Purchaser as contemplated hereby. 
 (c) Litigation and Proceedings. There are no causes of action,
investigations, inquiries, suits, actions or legal, administrative, arbitrative or other proceedings, or any claims or demands (“Claim”) pending or, to Seller’s knowledge, threatened against the Purchased Assets or against Seller with
respect to or affecting the Purchased Assets, and/or Seller’s right, title or interest therein. 
  

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 (d) Intangible Assets. 
 (i) Seller owns and has good and marketable title, solely and exclusively, to the patents (and all applications therefore), copyrights, registrations
relating to all the registered trademarks, registered service marks and trade names, and the domain names included within the Intangible Assets in each case as set forth on Schedule I hereto, and Seller’s interest in the Intangible Assets is
free and clear of any and all mortgages, security interests, title retention agreements, options or warrants to purchase, rights of first refusal, liens, easements, encumbrances or restrictions. None of the Intangible Assets is subject to any
restriction with respect to the transferability thereof and Seller has the full power and right to sell, assign, convey and deliver the Intangible Assets to Purchaser as contemplated hereby. To Seller’s knowledge, no third party is using the
trade mark or trade name Ajax (or any mark confusingly similar thereto) in violation of Seller’s rights in and to the Ajax mark in relation to the Products. 
 (ii) Except for annuity, maintenance, renewal and other similar or related fees, there are no royalties, honoraria, fees or other payments payable by Seller to any person by reason of the ownership, use, license,
sale, disposition or use of the Intangible Assets and no agreement, understanding or arrangement of any nature whatsoever exists relative thereto. 
 (iii) No claim of infringement or other claim has been made, asserted, or, to the knowledge of Seller, threatened by or against Seller to the effect that any Intangible Asset or any Product currently manufactured, designed or sold by Seller
(and/or its affiliated and related companies) interferes or has interfered with, infringes on or has infringed upon, misappropriates, unfairly competes or otherwise conflicts with any intellectual property rights of any other person. No claim of
misappropriation or misuse of any invention, trade secret or other proprietary rights included among the Intangible Assets (including any claim that Seller must license or refrain from using any intellectual property rights of any third party), has
been made, asserted, or, to the knowledge of Seller, threatened by or against Seller. 
 (iv) There is currently no dispute, action, suit or
proceeding pending, or to the knowledge of Seller, threatened which challenges the legality, validity, enforceability, registration, use or ownership of any Intangible Assets. 
 (e) Seller has not entered into any agreement or arrangement with any third party granting any right, title or license in and to the Purchased Assets (or
the right to use any of the Purchased Assets) in any manner whatsoever, including, but not limited to any trademark license, patent license or other right and/or privilege in connection with the Purchased Assets. 
 (f) “Knowledge” of Seller. When used in this Section in reference to Seller, the terms “knowledge,” “known” or
“know” shall mean facts, circumstances, information and data actually known to the Chief Executive Officer, Chief Financial Officer, Chief Legal Officer or any member or director of Seller as of the date of this Agreement. 
 (g) Seller has complied with and is operating in compliance with all laws, rules, regulations, and orders applicable to Seller and the conduct of its
business as it relates to the Products, and the ownership or operation of its properties, the violation of which would have a material adverse effect upon the Purchased Assets. 
  

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 (h) Seller and the members, managers, officers, directors or agents of Seller have not employed any
investment banker, business consultant, broker or finder, or incurred any liability for any investment banking, business consultant, brokerage or finders’ fees or commissions in connection with the transactions contemplated herein. 

(i) No filing with, and no permit, authorization, consent or approval of, any governmental or regulatory agency is necessary in connection with the
execution, delivery or performance by Seller of this Agreement or for the consummation by Seller of the transaction contemplated by this Agreement. All statutory requirements for the valid consummation by Seller of the transaction contemplated by
this Agreement have been fulfilled; all authorizations, consents and approvals of all federal, state, local and foreign governmental agencies and authorities required to be obtained in order to permit consummation by Seller and Purchaser of the
transactions contemplated by this Agreement have been obtained. 
 7. Representations and Warranties of Purchaser. Purchaser
represents and warrants to Seller that as of the date of this Agreement: 
 (a) Corporate Organization. Purchaser is a corporation
validly existing under the laws of the jurisdiction of its incorporation. Purchaser has all corporate power and authority necessary to own, operate and lease its properties and carry on its businesses as now conducted. 
 (b) Authorization of Agreement. Purchaser has all necessary corporate power and authority to execute and deliver this Agreement and the other
ancillary agreements and documents to be executed and delivered pursuant to this Agreement and to consummate the transactions provided for therein. The execution and delivery of this Agreement and the other agreements to be executed, delivered and
performed pursuant to this Agreement by Purchaser, and the performance by it of the obligations to be performed thereunder, have been duly authorized by all necessary and appropriate corporate action. The execution and delivery of this Agreement and
the other ancillary agreements and documents to be executed and delivered pursuant to this Agreement and the consummation of the transactions contemplated thereby do not and will not conflict with or result in a breach of, or constitute a default
under, the terms or conditions of Purchaser’s Articles of Incorporation or By-Laws (or similar governing document or agreement), or any law, rule, regulation, statute, order, judgment or decree or any agreement or instrument to which Purchaser
is a party or by which Purchaser or its assets are bound or affected. This Agreement is, and each other ancillary agreement and document to be executed by Purchaser pursuant hereto will be when so executed, a valid and binding obligation of
Purchaser, enforceable in accordance with its terms, except that enforcement may be limited by bankruptcy, insolvency, reorganization, moratorium or other laws affecting creditors’ rights generally and by general equitable principles.

 8. Limitations on Buyer’s Rights to Sell Certain Products. 
 (a) Notwithstanding the sale of the Purchased Assets (including the trademark and trade name AJAX) to Purchaser hereunder, Purchaser agrees, for itself
and its direct and indirect subsidiaries, affiliates, successors and assigns, that it will not, directly or indirectly, engage in the manufacture, sale or distribution of washers, washer extractors, standard dryers or tumbler dryers, in each case
bearing the trademark AJAX (or any derivation thereof or name or mark confusing similar thereto) anywhere within the world, for a period of twenty (20) years from and 
  

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 after the date of this Agreement. To the extent that Purchaser shall enter into a licensee agreement with a licensee
granting such licensee the right to manufacture Products bearing the Ajax trademark, any such license shall contain a provision restricting such licensee from manufacturing washers, washer extractors, standard dryers or tumbler dryers under the Ajax
trademark. 
 (b) If the provisions of this Section 8 shall be adjudicated by a court of competent jurisdiction to be invalid,
prohibited or unenforceable for any reason, such provision, as to such jurisdiction, shall be ineffective, without invalidating the remaining provisions of this Section 8 or affecting the validity or enforceability of this Section 8 or
affecting the validity or enforceability of such provision in any other jurisdiction. Notwithstanding the foregoing, if such provision could be more narrowly drawn so as not to be invalid, prohibited or unenforceable in such jurisdiction, it shall,
as to such jurisdiction, be so narrowly drawn, without invalidating the remaining provisions of this Section 8 or affecting the validity or enforceability of such provision in any other jurisdiction. 
 (c) In the event of the breach or threatened breach by Purchaser (or its affiliates, successors or assigns) of any of the provisions of this
Section 8, Seller, in addition and supplementary to other rights and remedies existing in its favor, may apply to any court of law or equity of competent jurisdiction for specific performance and/or injunctive or other relief in order to
enforce or prevent any violations of the provisions hereof (without posting a bond or other security). 
 9. Trademark License to
Seller; Seller’s Continuing Business. 
 (a) Purchaser will grant to Seller a royalty free, paid up, world-wide, non-transferable
license (the “Seller License”) to use the trade name and/or trademark AJAX on or in connection with (i) the sale of service and repair parts and components for a period of ten (10) years from the date of this Agreement; and
(ii) the sale of Products and related goods, through October 31, 2006, to allow Seller to deplete its current finished goods inventories of such Products and related goods. Notwithstanding the foregoing, Seller shall not, at any time
following the Closing, use the AJAX trade name in conjunction with Seller’s corporate or business name or the name of any division or subsidiary of Seller. The Seller License shall be in the form of Exhibit A attached hereto. 
 (b) Nothing in this Agreement shall prohibit Seller from manufacturing, selling or distributing any goods or products of any kind whatsoever that are
competitive with the business of Purchaser; provided however that, in any event, following the Closing, Seller shall cease the use of the trademark AJAX (and any mark that is confusingly similar thereto) in connection with the sale of any goods or
products (except to the extent permitted by the Seller License). 
 10. Closing Deliveries; Removal of Assets. 
 (a) Purchaser’s Deliveries at Closing. Purchaser shall deliver or cause to be delivered to Seller the following documents at or prior to
Closing: 
 (i) Seller License duly executed by Purchaser; and 
 (ii) Payment of the Purchase Price in the manner provided in Section 4 above. 
  

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 (b) Seller’s Deliveries at Closing. Seller shall deliver or cause to be delivered to
Purchaser the following documents at or prior to Closing: 
 (i) A Bill of Sale and Assignment duly executed by Seller, in form reasonably
satisfactory to Purchaser and its counsel, transferring and conveying all right, title and interest in and to the Purchased Assets (together with possession and control of the Purchased Assets, provided however that the drawings referenced in
Schedule I shall be delivered to purchaser no later than thirty (30) days after the Closing); 
 (ii) Assignments of the patents,
trademarks, trade names, domain names included among the Purchased Assets, in form reasonably acceptable to Purchaser and its counsel and suitable for recording, as appropriate, in the respective jurisdictions to which they apply; 
 (iii) A receipt for the Purchase Price; and 
 (iv) Releases/terminations of all mortgages, security interests and other liens against the Purchased Assets in form and substance satisfactory to Purchaser and its counsel. 
 (c) Removal of Purchased Assets. Purchaser shall arrange for and bear all costs (not including the costs of Seller’s personnel or occupancy
costs of Seller’s premises) incurred in connection with the removal of the Purchased Assets from Seller’s premises. Seller will cooperate with Purchaser in the removal of the Purchased Assets from Seller’s premises, including, without
limitation, by providing Purchaser with reasonable access to Seller’s premises after the Closing (provided that such access is pre-arranged with Seller in advance and during normal working hours of Seller); provided that Purchaser shall
complete its removal of the Purchased Assets from Seller’s premises not later than thirty (30) days following the Closing, or as otherwise mutually agreed to by Seller and Purchaser after the Closing. 
 11. Survival of Representations and Warranties; Indemnification. 
 (a) Survival. All representations and warranties of a party contained in this Agreement or in any certificate or other document delivered pursuant
hereto shall survive the Closing Date for a period of one (1) year following the Closing, except for the representations and warranties contained in Subsections 6(a), 6(b) and 6(d)(i) and 7(a) and 7(b), which shall survive indefinitely (the
period of survival of any representation or warranty being referred to as its “Survival Period”). 
 (b) Indemnity. From and
after the Closing, the parties shall indemnify each other as provided in this Section 11. The party seeking indemnification is sometimes referred to herein as the “Indemnified Party” and the party from which indemnification is sought
is sometimes referred to as the “Indemnifying Party.” For purposes of this Agreement, “Damages” shall mean any losses, liabilities, damages, costs and/or expenses (including reasonable out-of-pocket attorneys’ fees and
expenses) actually incurred in connection with any actions, suits, demands, assessments, judgments and settlements, in any such case reduced by the amount of insurance proceeds recovered from any person or entity with respect thereto. The
indemnification obligations of Purchaser and Seller under this Section 11 shall constitute the sole and exclusive remedies of Seller and Purchaser, respectively, for the breach of any covenant, agreement, representation or warranty in this
Agreement by Seller or Purchaser, as the case may be, and, Seller and Purchaser shall not be entitled to rescission of this Agreement or to any further indemnification rights or claims of any nature whatsoever in respect thereof, all of which such
rights and/or claims are hereby waived by Purchaser and Seller. 
  

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 (c) Seller’s Indemnification Covenants. Seller will indemnify Purchaser and its officers,
directors, agents, employees and affiliates (“Purchaser Indemnitees”) and hold them harmless from and against Damages sustained or incurred by them as a result of, arising out of or incidental to: 
 (i) any breach or inaccuracy of any representation or warranty made by Seller in this Agreement or in any certificate or other document or instrument
delivered by Seller to Purchaser in connection with the transactions contemplated hereby; 
 (ii) any failure of Seller to comply with, or
any breach or nonfulfillment by Seller of, any covenant of Seller set forth in this Agreement or in any certificate or other document or instrument delivered by Seller to Purchaser in connection with the transactions contemplated hereby; 

(iii) any failure of Seller to timely pay, perform or discharge when due any Excluded Liabilities; and 
 (iv) any and all claims asserted, or actions brought against, Purchaser relating to any products sold by Seller prior to the date of this Agreement or
thereafter pursuant to the Seller License granted to Seller. 
 (d) Purchaser’s Indemnification Covenants. Purchaser will
indemnify Seller and its officers, directors, agents, employees and affiliates (“Seller Indemnitees”) for and hold them harmless from and against Damages sustained or incurred by them as a result of, arising out of or incidental to:

 (i) any breach or inaccuracy of any representation or warranty made by Purchaser in this Agreement or in any certificate or other document
or instrument delivered by Purchaser to Seller in connection with the transactions contemplated hereby; or 
 (ii) any failure of Purchaser
to comply with, or any breach or nonfulfillment by Purchaser of any covenant of Purchaser set forth in this Agreement, or in any certificate or other document or instrument delivered by Purchaser to Seller in connection with the transactions
contemplated hereby; 
 (iii) any claim, demand, liability or obligation arising from or related to the Purchased Assets, Purchaser’s
conduct of its business or the production or sale of any Products by Purchaser, its affiliates, successors or assigns, or any other act or omission of Purchaser occurring subsequent to the Effective Time; provided, however, that Purchaser shall not
be required to indemnify Seller with respect to any claims alleging any infringement by the Intangible Assets upon the intellectual property rights of any third parties, to the extent such infringement relates to (i) Products that are
manufactured or sold by Seller or (ii) Products that are manufactured or sold by Purchaser, provided, in the case of this clause (ii), that the Product(s) that is the subject of any such claim(s) was manufactured strictly in accordance with the
Technical Information and without any modifications thereto. 
 (e) Claims for Indemnification. Promptly upon an Indemnified
Party’s obtaining knowledge of any facts causing it to believe that it has or will have a claim for indemnification against any Indemnifying Party or Parties hereunder, the Indemnified Party shall give written notice 
  

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 of such claim (a “Claim Notice”) to the Indemnifying Party or Parties. Such written notice shall set forth the
nature and (to the extent then known) the amount of Damages incurred by or threatened against the Indemnified Party. Notwithstanding the foregoing, the right of indemnification hereunder shall not be affected by any failure of the Indemnified Party
to give or by its delay in giving such notice unless, and then only to the extent that, the rights of the Indemnifying Party are prejudiced as a result of such failure or delay. 
 (f) Limitations on Indemnification. 
 (i) Notwithstanding any other provision of this Agreement, Purchaser shall not be entitled to make a claim against Seller under Section 11(c)(i), and Seller shall not be entitled to make a claim against Buyer under
Section 11(d)(i), respectively, until the aggregate amount of Damages arising under Section 11(c)(i) or 11(d)(i), as the case may be, exceeds Fifty Thousand Dollars ($50,000.00) (the “Indemnification Threshold”). In the event
that the aggregate amount of Damages recoverable from an Indemnifying Party exceeds the Indemnification Threshold, such party shall be responsible for all such Damages, but only to the extent they exceed the Indemnification Threshold, and subject to
the Indemnification Cap (as defined below). 
 (ii) Notwithstanding any other provision of this Agreement, (A) the aggregate
indemnification obligations of Seller under Section 11(c) and (B) the indemnification obligation of Buyer under Section 11(d), respectively, will not exceed an aggregate of One Million Two Hundred Thousand Dollars ($1,200,000.00) (the
“Indemnification Cap”). 
 (iii) The obligation of Seller to indemnify under Section 11(c)(i) shall expire on the date on
which the Survival Period applicable to the representation or warranty in question expires in accordance with Section 11(a); provided that a Purchaser Indemnitee’s right to indemnification shall be preserved as to any matter as to which it
has delivered a Claim Notice to Seller prior to the expiration of such Survival Period. 
 12. Product Liability Claims. In
addition to any other provisions of, and obligations of the parties under, this Agreement: (a) Seller shall indemnify, defend and hold Purchaser harmless from and against any and all product liability claims asserted against Purchaser arising
from or attributable to any goods or products manufactured, distributed or sold by Seller, and (b) Purchaser shall indemnify, defend and hold Seller harmless from and against any and all product liability claims asserted against Seller arising
from or attributable to any goods or products manufactured, distributed or sold by Purchaser. 
 13. Confidentiality. All
confidential or proprietary information or work product relating to the Purchased Assets which is known to Seller as of the Closing will be the sole property of Purchaser. Seller shall take reasonable steps to protect all of the following from
misuse, loss, theft, or accidental disclosure in accordance with Seller’s internal policies and procedures with regard to its own confidential and proprietary information: (i) the Technical Information, and (ii) to the extent included
among the Purchased Assets, all inventions, trade secrets, research and developments and improvements, including all confidential information relating to the foregoing. 
 14. Miscellaneous. 
 (a) Notices. All notices, requests, claims, demands and other
communications hereunder shall be in writing and shall be given or made (and shall be deemed to have been duly 
  

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 given or made upon receipt) by delivery in person, by an internationally recognized overnight courier service, by
facsimile or registered or certified mail (postage prepaid, return receipt requested) to the respective parties hereto at the following addresses (or at such other address for a party as shall be specified in a notice given in accordance with this
Section 14(a)): 
  

			
	if to Seller:	  	 Alliance Laundry Systems LLC
 P.O. Box 990
 Shepard Street
 Ripon, WI 54971-0990
 Attn: Vice President, Chief Financial Officer
 Facsimile No. (920)
748-1629

		
	with a copy to:	  	 Whyte Hirschboeck Dudek S.C.
 555 E. Wells Street, Suite
1900
 Milwaukee, Wisconsin 53202 3819
 Attention: John F.
Emanuel
 Facsimile No. (414) 223-5000

		
	if to Purchaser:	  	 Sankosha Engineering Co., Ltd.
 c/o Sankosha USA,
Inc.
 1901 Landmeier Road
 Elk Grove Village, Illinois
60007
 Attention: President
 Facsimile No.
847-427-9634

		
	With a copy to:	  	 Masuda, Funai, Eifert & Mitchell, Ltd.
 1475 E.
Woodfield Road, Suite 800
 Schaumburg, Illinois 60173
 Attention:
Joseph S. Parisi
 Facsimile No. (847) 734-1089

 Notwithstanding the foregoing, written notice given to any person shall be effective upon its
actual receipt by the person entitled to receive it. 
 (b) Public Announcements. Except for disclosures by the parties to their
respective lenders, investors and professional advisors, and except for Seller’s public filings as required by the Securities and Exchange Commission, neither party hereto shall make, or cause to be made, any press release or public
announcement in respect of this Agreement or the transactions contemplated hereby or otherwise communicate with any news media without the prior written consent of the other party unless otherwise required by law, regulation or applicable stock
exchange rule or regulation, and the parties hereto shall cooperate as to the timing and contents of any such press release, public announcement or communication. 
 (c) Severability. If any term or other provision of this Agreement is invalid, illegal or incapable of being enforced by reason of any law or public policy, all other terms and provisions of this Agreement
shall nevertheless remain in full force and effect for so long as the economic or legal substance of the transactions contemplated hereby is not affected in any manner 
  

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 materially adverse to either party hereto. Upon such determination that any term or other provision is invalid, illegal
or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely as possible in an acceptable manner in order that the transactions contemplated
hereby are consummated as originally contemplated to the greatest extent possible. 
 (d) Entire Agreement. This Agreement, together
with Seller License and all other agreements, documents and instruments to be delivered or executed at Closing, constitute the entire agreement of the parties hereto with respect to the subject matter hereof and thereof and supersedes all prior
agreements and undertakings, both written and oral, between Seller and Purchaser with respect to the subject matter hereof and thereof. 
 (e) Assignment. This Agreement may not be assigned by operation of law or otherwise without the express written consent of Seller and Purchaser (which consent may be granted or withheld in the sole discretion of Seller or Purchaser);
provided, however, that (i) Purchaser or Seller may assign this Agreement or any of their respective rights and obligations hereunder to one or more of their respective affiliates and (ii) either party may assign this Agreement to a person
or entity which acquires and succeeds to the business of such party (as it relates to this Agreement) substantially as a going concern, in each case without the consent of the other party, provided that Purchaser and Seller shall remain liable for
all of their respective obligations under this Agreement. 
 (f) Amendment. This Agreement may not be amended or modified except
(a) by an instrument in writing signed by, or on behalf of, Seller and Purchaser or (b) by a waiver in accordance with Section 14(g). 
 (g) Waiver. Any party to this Agreement may (i) extend the time for the performance of any of the obligations or other acts of the other party, (ii) waive any inaccuracies in the representations and
warranties of the other party contained herein or in any document delivered by the other party pursuant hereto or (iii) waive compliance with any of the agreements of the other party or conditions to such party’s obligations contained
herein. Any such extension or waiver shall be valid only if set forth in an instrument in writing signed by the party to be bound thereby. Any waiver of any term or condition shall not be construed as a waiver of any subsequent breach or a
subsequent waiver of the same term or condition, or a waiver of any other term or condition of this Agreement. The failure of any party hereto to assert any of its rights hereunder shall not constitute a waiver of any of such rights. All rights and
remedies existing under this Agreement are cumulative to, and not exclusive of, any rights or remedies otherwise available. 
 (h)
Disclaimer. EXCEPT FOR THE REPRESENTATIONS AND WARRANTIES CONTAINED IN THIS AGREEMENT, SELLER DOES NOT MAKE AND HAS NOT MADE ANY OTHER EXPRESS OR IMPLIED REPRESENTATION OR WARRANTY WITH RESPECT TO THE PURCHASED ASSETS THEMSELVES (INCLUDING
THE VALUE, CONDITION OR USE OF ANY PURCHASED ASSET), ANY BUSINESS OPPORTUNITIES INVOLVING THE PRODUCTS OR THE USE OF THE PURCHASED ASSETS, OR OTHERWISE WITH RESPECT TO ANY OTHER INFORMATION PROVIDED TO PURCHASER, INCLUDING, WITHOUT LIMITATION, AS TO
THE PROBABLE SUCCESS OR PROFITABILITY OF THE OWNERSHIP OR USE OF THE PURCHASED ASSETS BY PURCHASER AFTER THE CLOSING. 
  

 11 

 (i) Governing Law. This Agreement shall be governed by, and construed in accordance with, the laws
of the State of Wisconsin applicable to contracts executed in and to be performed in that State. All actions and proceedings arising out of or relating to this Agreement shall be heard and determined exclusively in any state or federal court in the
State of Wisconsin. The parties hereto hereby (a) submit to the exclusive jurisdiction of any Wisconsin state or federal court for the purpose of any action arising out of or relating to this Agreement brought by any party hereto, and
(b) irrevocably waive, and agree not to assert by way of motion, defense, or otherwise, in any such action, any claim that it is not subject personally to the jurisdiction of the above-named courts, that its property is exempt or immune from
attachment or execution, that the action is brought in an inconvenient forum, that the venue of the action is improper, or that this Agreement or the transactions contemplated by this Agreement may not be enforced in or by any of the above-named
courts. 
 (j) Waiver of Jury Trial. EACH OF THE PARTIES HERETO HEREBY WAIVES TO THE FULLEST EXTENT PERMITTED BY APPLICABLE
LAW ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY WITH RESPECT TO ANY LITIGATION DIRECTLY OR INDIRECTLY ARISING OUT OF, UNDER OR IN CONNECTION WITH THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED BY THIS AGREEMENT. EACH OF THE PARTIES HERETO HEREBY
(A) CERTIFIES THAT NO REPRESENTATIVE, AGENT OR ATTORNEY OF THE OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT, IN THE EVENT OF LITIGATION, SEEK TO ENFORCE THE FOREGOING WAIVER AND (B) ACKNOWLEDGES THAT
IT HAS BEEN INDUCED TO ENTER INTO THIS AGREEMENT AND THE TRANSACTIONS CONTEMPLATED BY THIS AGREEMENT, AS APPLICABLE, BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION. 
 (k) Benefit. This Agreement shall be binding upon and inure to the benefit and burden of and shall be enforceable by Seller and Purchaser and
their respective successors and permitted assigns. 
 (l) Counterparts. This Agreement may be executed and delivered (including by
facsimile transmission) in one or more counterparts, and by the different parties hereto in separate counterparts, each of which when executed shall be deemed to be an original, but all of which taken together shall constitute one and the same
agreement. 
 (m) Costs/Expenses. Except as otherwise provided herein, each party shall pay its own costs and expenses incurred in
connection with this Agreement and the transaction contemplated hereby, even if the transactions contemplated hereby are not consummated or closed. 
 (n) Bulk Sales Compliance. Seller represents that the Purchased Assets do not constitute the majority of (or a substantial part of) Seller’s assets, and accordingly the transactions contemplated by this Agreement are not subject
to the Wisconsin Bulk Sales Law. 
 (signature page to follow) 
  

 12 

 IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first written above.

  

							
	SELLER:	 	PURCHASER:
		
	ALLIANCE LAUNDRY SYSTEMS LLC.	 	SANKOSHA ENGINEERING CO., LTD.
				
	By:	 	/s/ Bruce P. Rounds	 	By:	 	/s/ Mitsuyuki Uchikoshi
		 	Bruce P. Rounds	 		 	Mitsuyuki Uchikoshi
	Its:	 	VP-CFO	 	Its:	 	President

 (Signature Page to Asset Purchase Agreement) 

 SCHEDULE I 
 DOMAIN NAMES 
 ajaxpress.info 
 ajaxpress.com 
 TRADEMARKS 
  

											
	 Registration No.
	  	Jurisdiction	  	Trademark	  	Registrant	  	Class(es)	  	 Goods

	94549086	  	France	  	AJAX &
Design	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	07, 11	  	Laundry And Dry Cleaning Machinery And Equipment For Commercial Use. Class 7. Tumblers And Dryers For Laundry And Textiles For Commercial And Industrial Use. Class 11.
						
	607471	  	Japan	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	07	  	Laundry Presses And Dry-Cleaning Presses With Air Pressure Powers, Electric Switches And Electric Motors. Class 7.
						
	505411	  	Mexico	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	11	  	Dryers And Tumblers For Clothing And Textiles, For Commercial And industrial Use. Class 11.
						
	94549085	  	France	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	07, 11	  	Laundry And Dry Cleaning Machinery And Equipment For Commercial Use. Class 7. Tumblers And Dryers For Laundry And Textiles For Commercial And Industrial Use. Class 11.
						
	3796/64	  	South Africa	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	07	  	Laundry Presses And Dry-Cleaning Presses. Class 7.
						
	32296	  	Greece	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	07	  	Laundry Presses, Presses For Dry Cleaning, Laundry Apparatus And Machinery. Class 7.
						
	334587	  	Switzerland	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	07	  	Laundry Presses, Dry Cleaning Presses, Laundry Machines. Class 7.
						
	1129715	  	Germany	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	07, 11, 21	  	Foreign. Classes 7, 11 And 21.
						
	436924	  	Benelux	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	07, 11, 21	  	Foreign. Classes 7, 11 And 21.

  

 Schedule I-1 

											
	 Registration No.
	  	Jurisdiction	  	Trademark	  	Registrant	  	Class(es)	  	 Goods

	293609	  	Canada	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  		  	Commercial Laundry And Dry Cleaning Equipment Namely: Laundry Presses And Dry Cleaning Presses. Commercial Laundry And Dry Cleaning Equipment Namely: Laundry Tumblers (Dryers). Laundry
Washer-Extractors. Dry Cleaning Dry-To-Dry Units.
						
	856311	  	China, People’s
Republic of	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	07	  	Laundry Machinery And Equipment. Class 7.
						
	305/1965	  	Hong Kong	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	07	  	Laundry Presses, Dry-Cleaning Presses, Laundry Appliances And Machines. Class 7.
						
	289109	  	Mexico	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	7	  	Washing Machines And Devices, Including Laundry Machines, Dry Cleaning Equipment, As Well As The Parts And Components Thereof, Shall Be Considered An Infraction. Class 7.
						
	1500201	  	United States	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	07	  	Laundry And Drycleaning Machines And Equipment For Commercial And industrial Use, Namely, Washer-Extractors, Tumblers, Dryers, Laundry Presses, Shirt Cabinet Presses Large And Small, Shirt
Rotary Presses, Collar And Cuff Presses, Sleevers, Folding Tables, Drycleaning Presses, Form Finishers, Pants Toppers, Drycleaning Machines, Vapor Adsorbers And Controls Sold As A Unit With The Above Items. Class 7.
						
	61629	  	Austria	  	AJAX	  	ALLIANCE LAUNDRY
SYSTEMS LLC	  	7, 9, 17, 21	  	Machinery For Laundry And Cleaning Establishments, Including Ironers And Automatic Machines For Ironing And/Or Folding And/Or Packing Shirts, And Parts Thereof. Class 7, 9, 17 and
21.

  

 Schedule I-2 

 PATENTS 
  

									
	 US PATENT NO.
	  	 INVENTOR
	  	 PATENT TITLE
	  	 DATE ISSUED
	  	 DATE EXPIRES

	4,843,745	  	OBERLY	  	PRESS AND METHOD OF MAKING SAME	  	July 4, 1989	  	July 4, 2006
	5,065,535	  	GILL ET AL	  	INDEX SYSTEM FOR ROTARY GARMENT PRESS	  	November 19, 1991	  	November 19, 2008
	5,692,326	  	MOHAN ET AL	  	SHIRT PRESSING APPARATUS W/MOVEABLE CUFF	  	December 7, 1997	  	June 7, 2016
	5,970,637	  	MOHAN ET AL	  	AUTOMATIC SHIRT PRESSING SYSTEM W/VACUUM SYSTEMS	  	October 26, 1999	  	May 29, 2018

 FOREIGN PATENT REGISTRATIONS 
  

									
	 PATENT NO.
	  	INVENTOR	  	 PATENT TITLE
	  	 DATE ISSUED
	  	 DATE EXPIRES

	57509-Taiwan	  		  	Garment Press	  	January 12, 1991	  	

 DRAWINGS 
  

			
	 Drawing Type
	  	#
	 AutoCAD (dwg)
	  	3258
	 AutoCAD (dxf)
	  	2828
	 ME10
	  	82
	 Scan (tif)
	  	5039
	 Scan (PDF)
	  	49
	 Scan (bmp)
	  	11
	 Scan (jpg)
	  	153
	 Plot
	  	2
	 Hardcopy Prints/Instructions
	  	Range: 4,480 to 7,337

  

 Schedule I-3 

 Ajax Component Breakdown 
  

											
	 	  	Presses	  	LGCAB	  	DB	  	SMCAB	  	ACC
	 Assemblies
	  	481	  	232	  	109	  	275	  	2
	 Fabricated Weldments
	  	669	  	481	  	367	  	383	  	0
	 Purchased
	  	951	  	974	  	656	  	1,277	  	4
	 Literature
	  	93	  	50	  	13	  	70	  	1Trademark License Agreement, dated June 15, 2006

 Exhibit 10.2 
 TRADEMARK LICENSE AGREEMENT 
 This Trademark License Agreement (the “Agreement”), dated and
effective as of the 15th day of June, 2006 (the “Effective Date”), by and between SANKOSHA ENGINEERING CO., LTD., a Japanese corporation (“Licensor”) and ALLIANCE LAUNDRY SYSTEMS LLC, a Delaware limited liability
company (“Licensee”). 
 WHEREAS, Licensor and Licensee have entered into an Asset Purchase Agreement, dated as of June 15, 2006 (the
“Purchase Agreement”) pursuant to which Licensee agreed to sell to Licensor, and Licensor agreed to purchase from Licensee, the Purchased Assets (as defined in the Purchase Agreement), as more particularly set forth in the Purchase
Agreement; and 
 WHEREAS, pursuant to the Purchase Agreement, Licensor has purchased the trademark AJAX and has agreed to license such trademark to Licensee
according to the terms set forth in the Purchase Agreement and, more particularly, as provided herein; and 
 WHEREAS, Licensor and Licensee wish to enter
into an agreement to reflect the terms of the Purchase Agreement whereby Licensee will be a non-exclusive licensee of the Licensed Mark (as hereinafter defined) in connection with the sale of complete, finished, commercial laundry pressing and
finishing equipment and accessories therefore and service and repair parts and components for a limited period of time, all as set forth in this Agreement; 
 NOW, THEREFORE, in consideration of the mutual promises and covenants made herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows: 
  

	 	1.	Definitions. 

 (a)
“Licensed Products” means (i) complete, finished, commercial laundry pressing and finishing equipment and accessories therefor (“Whole Products”), and (ii) service and repair parts and components for Whole Products,
which service and repair parts and components are manufactured in accordance, in all material respects, with the Technical Information (“Spare Parts”). 
 (b) “Licensed Mark” means the trademark “AJAX” and any registrations thereof in any country. 
 Other capitalized terms used but not otherwise defined herein shall have the meaning set forth in the Purchase Agreement. 
  

	 	2.	Grant of License. 

 (a)
Licensor hereby grants to Licensee a nontransferable, non-exclusive, royalty-free, fully paid-up and worldwide license to use the Licensed Mark only in connection with the sale of (a) Whole Products through and including October 31, 2006
in order to allow Licensee to deplete Licensee’s finished goods inventories; and (b) Spare Parts (manufactured or sold by Licensee) for a period of ten years after the date of this Agreement. 
 (b) Licensee shall not use the Licensed Mark on any goods or products other than Licensed Products manufactured or sold by Licensee. For
avoidance of doubt, the parties 

 specifically agree the Licensee shall not have the right or license to manufacture or use the Licensed
Mark upon or in conjunction with the manufacture and/or sale of any service and repair parts or components for any products manufactured by Licensor and its related companies, except to the extent that such service and repair parts or components are
manufactured, in all material respects, in accordance with the Technical Information. 
 (c) Licensee shall not sublicense or
grant any third parties any right to use or otherwise exploit the Licensed Mark. Notwithstanding the foregoing, Licensee shall have the right to sell Licensed Products to its distributors of Licensed Products throughout the respective time periods
set forth in Section 2(a) above in conjunction with such distributors’ sale and distribution of Licensed Products on behalf of Licensee, provided that Licensee (on behalf of each such distributor) remains responsible and solely liable for
all Quality Standards, quality assurances, marking and advertising and other obligations with respect to Licensee’s use of the Licensed Mark in accordance with the terms of this Agreement. 
 (d) Promptly after the execution of this Agreement, Licensee shall advise its distributors that Licensee has sold and transferred the
Licensed Mark and other intellectual property as it relates to Licensed Products to Licensor and that in conjunction therewith, such distributors may only (i) use the Licensed Mark in conjunction with the sale of Licensed Products purchased
from Licensee (or its predecessors), and (ii) after October 31, 2006, indicate in any advertising or other promotional/sales materials, that such distributors are authorized distributors of Spare Parts only (and not Whole Products);
provided, however, that nothing contained herein shall restrict any such distributor from using the Licensed Mark (whether before or after October 31, 2006) in conjunction with its sale of Whole Products purchased from Licensee on or prior to
October 31, 2006. Furthermore, Licensee shall not appoint any new or different distributors of Whole Products on and after the date of this Agreement, and shall not replace or substitute any distributors that may resign, be terminated or
otherwise cease selling and/or distributing the Whole Products during the term of this Agreement. 
  

	 	3.	Ownership of the Licensed Mark. 

 (a) Licensee hereby acknowledges and agrees that Licensor is and shall at all times remain the owner of all right, title and interest in and to the Licensed Mark and nothing in this Agreement shall give Licensee any right, title or interest
in or to the Licensed Mark other than the right to use the Licensed Mark in accordance with this Agreement. Licensee shall do nothing inconsistent with Licensor’s ownership of the Licensed Mark. Any and all use of the Licensed Mark by Licensee
shall inure solely and exclusively to the benefit of and be on behalf of Licensor. Licensee further agrees that during the term of this Agreement and thereafter, Licensee will not attack Licensor’s right, title or interest in and to the
Licensed Mark or attack the validity or registration of the Licensed Mark and this Agreement. 
 (b) Licensee shall not at any
time after the date hereof apply for or obtain any registration of the Licensed Mark (or any variations thereof, any similar marks or any marks in combination therewith) in any country or do or suffer to be done any other act or thing which might in
any way impair the rights of Licensor in and to the Licensed Mark. Licensee hereby covenants that it will not directly or indirectly undertake any action anywhere which in 
  

 2 

 any manner might, to its knowledge, infringe, impair the validity, scope or title of Licensor in the
Licensed Mark during the term of this Agreement or thereafter. Licensee agrees to cease use of the Licensed Mark in any manner with respect to Whole Products and Spare Parts immediately upon expiration of the periods set forth in paragraph 7 hereof,
or earlier termination in accordance with the terms of this Agreement. 
 (c) Licensee agrees that it will not use the name of
Licensor or the Licensed Mark or any other name or mark similar thereto as a part of its tradename, corporate name or trading designation, or in any other manner whatsoever, except to the extent authorized hereunder. 
  

	 	4.	Markings and Advertising. 

 Licensee shall submit to Licensor for Licensor’s prior written approval, which such approval shall not be unreasonably withheld by Licensor, all packaging, advertising, labels, stickers, decals and other materials or matter upon which
the Licensed Mark appears, or is intended to appear or be used in relation to the Licensed Products; provided however, that Licensor hereby approves Licensee’s use of the Licensed Mark in the same manner as the Licensed Mark has been used by
Licensee as of the Effective Date (and the same shall be deemed to be satisfactory to and approved by Licensor for all purposes of this Agreement). Licensee shall only use the Licensed Mark in a manner, form, style and appearance reasonably
satisfactory to Licensor. Licensee shall use all commercially reasonable efforts to amend to the reasonable satisfaction Licensor any packaging, advertising, labels, stickers, decals or other materials or matter which are not approved by Licensor.

  

	 	5.	Quality Assurances. Licensee hereby covenants that (a) the nature and quality of all Licensed Products sold by Licensee under the Licensed Mark pursuant to this
Agreement, as well as any advertising and promotional materials relating to the same, shall be of at least the same grade and quality as that offered or provided by Licensee under the Licensed Mark immediately prior to the Closing (and Licensee
shall not depart therefrom in any material respect without Licensor’s prior written consent), and (b) all Licensed Products will be manufactured, sold and distributed in accordance with all applicable laws and regulations. Periodically,
upon the request of Licensor, Licensee shall furnish to Licensor, free of cost for its approval, a reasonable number of samples of each Licensed Product, its cartons, containers, and packaging and wrapping materials. The quality of such Licensed
Products as well as any carton, container or wrapping material shall be subject to the approval of Licensor (which such approval shall not be unreasonably withheld by Licensor). In the event that the Licensed Products do not conform to the quality
standards referenced in Paragraph 6 hereof in any material respects, Licensee shall cease the manufacture, assembly, sale and distribution of the Licensed Products until any such deficiencies therein have been remedied to the reasonable satisfaction
of Licensor. Licensee shall at all times be and remain solely and exclusively responsible for all warranty claims and other claims of any nature whatsoever made by any third parties whatsoever relative to the Licensed Products sold by Licensee.

  

	 	6.	Quality Standards. Licensor is familiar with the quality of the Licensed Products offered or provided by Licensee immediately prior to the Closing, and such quality is
acceptable to Licensor as the current standard of quality for the Licensed Products and is hereby approved by Licensor. If Licensor has a reasonable basis to conclude that Licensee is not adhering to the quality assurances as set forth in
Section 5 or the quality standards as set forth in this 

  

 3 

 Section 6 (collectively the “Quality Standards”), Licensor shall have the right and
privilege to inspect: (i) upon 15 days prior written notice and only during normal business hours, the premises upon which Seller manufacturers and/or assembles the Licensed Products (but only that portion of the premises in which the Licensed
Products are manufactured or assembled), and (ii) the bill of materials and methods of manufacture and/or assembly of the Licensed Products, in each case only to the extent necessary or appropriate to determine Licensee’s compliance or
non-compliance with Quality Standards. Licensor will not be permitted to use any electronic recording devices of any nature (including audio and/or video recording devices) during any such physical inspection of Licensee’s premises. 

 

	 	7.	Term and Termination. 

 (a)
The term of this Agreement shall commence on the Effective Date and shall expire (i) on October 31, 2006 relative to the sale of Whole Products (the “Whole Products Expiration Date”) and (ii) on June 15, 2016 relative
to the sale of Spare Parts (the “Spare Parts Expiration Date”), unless sooner terminated in accordance with the terms and provisions of this Agreement. Thereafter, this Agreement may only be renewed upon the express written consent of the
parties hereto. 
 (b) Any termination of this Agreement as provided herein shall not in any manner affect the rights and
obligations of the parties hereto which have accrued hereunder prior to such termination, including without limitation, the rights and obligations of the parties relative to the warranties and indemnities set forth herein. 
 (c) Upon and after the passage of the Whole Products Expiration Date (as to Whole Products) and the Spare Parts Expiration Date (as to
Spare Parts) or other termination of this Agreement, all rights granted to Licensee hereunder (as to Whole Products and/or Spare Parts, as the case may be) shall forthwith cease and revert to Licensor and Licensee will refrain from any further use
of the Licensed Mark or any further reference to it, direct or indirect, or any mark confusingly similar to the Licensed Mark. Notwithstanding anything to the contrary herein, Licensee shall not manufacture, assemble, sell or dispose of any Licensed
Products covered by this Agreement after any termination based upon or as the result of (a) any breach of this Agreement by Licensee or the failure of Licensee to affix notice of trademark registration to any cartons or containers, packaging or
wrapping material, or advertising, promotional or display material, in accordance with the terms of this Agreement, or (b) the departure by Licensee from the Quality Standards approved by Licensor pursuant to this Agreement. In addition to the
foregoing obligations, Licensee shall destroy or, at Licensee’s option, return to Licensor any and all technical information and technical data in the possession of Licensee that is or was used by Licensee to manufacture and/or sell Licensed
Products. Licensee shall not retain any copies, summaries or other compilations of any such technical information. 
  

	 	8.	Relationship of the Parties. The parties shall be deemed independent contractors and shall have no authority to bind the other to any contract, agreement or matter.

  

	 	9.	Notice. All notices and communications provided for in this Agreement shall be in writing and shall be given or made (and shall be deemed to have been duly given or
made upon receipt) by delivery in person, by an internationally recognized overnight courier service, by facsimile or registered or certified mail (postage prepaid, return receipt requested) to the appropriate address as set forth in the Purchase
Agreement, unless another address is substituted in writing by a party to this Agreement. 

  

 4 

	 	10.	Assignment. This Agreement is entered into in reliance upon and in consideration of the character, qualifications and representations of the parties. Neither this
Agreement nor any of the rights, privileges or obligations herein shall be assigned, transferred or divided in any manner by either party without the prior written approval of the other party; provided, however, that (i) the Licensor or
Licensee may assign this Agreement and their respective rights and obligations hereunder to one or more of their respective affiliates, and (ii) either party may assign this Agreement to a person or entity which acquires and succeeds to the
business of such party (as it relates to this Agreement) without the consent of the other party. The foregoing to the contrary notwithstanding, Licensee shall not sublicense it rights under this Agreement without the express written consent of
Licensor. 

  

	 	11.	Severability. If any section, paragraph, sentence, clause or other provision of this Agreement is held by a court of competent jurisdiction to be illegal, null and
void or unenforceable, such determination shall not affect the remainder of this Agreement, and such remainder shall remain in full force and effect, to extent permitted by law. 

  

	 	12.	Applicable Law & Venue. This Agreement and the rights and obligations of the parties hereto shall be governed by and construed in accordance with the laws of
the State of Wisconsin, without regard to the application of any conflicts of law principles. Any action commenced hereunder shall be venued in the Eastern District of Wisconsin or Milwaukee County, Wisconsin. 

  

	 	13.	Waiver. The waiver of either party of any right hereunder or failure to perform or breach by the other party shall not be deemed as a waiver of any other right
hereunder or of any other breach or failure by said other party whether of a similar nature or otherwise. 

  

	 	14.	Scope of Agreement. This Agreement supersedes and terminates any and all prior agreements or contracts concerning the subject matter hereof, whether oral or in
writing, which have been entered into between Licensor and Licensee prior to the Effective Date. This Agreement, together with the Purchase Agreement, constitutes the entire agreement between the parties pertaining to the subject matter hereof. No
change, termination, waiver, amendment or modification of any of the provisions hereof shall be binding upon the parties, unless in a writing signed by duly authorized representatives of the parties. This Agreement may be executed in counterparts,
each of which shall be deemed an original, but all of which together shall constitute one and the same instrument. 

  

	 	15.	Indemnification. Licensee, at its sole cost and expense, hereby agrees to hold harmless, defend and indemnify Licensor from and against any and all liability, damages,
claims, demands, losses, judgments, actions, causes of actions, and costs and expenses (including, but not limited to, attorneys’ fees, paralegal fees and other professional fees and expenses), of any nature whatsoever which may be asserted
against and/or suffered or incurred by Licensor, by reason of, relating to or arising out of in any manner Licensee’s sale and distribution of Licensed Products, including, but not limited to, any claims arising out of or in connection with
Licensee’s design, development, manufacture, assembly, packaging, distribution, sale, advertising or use of the Licensed Products, (hereinafter collectively referred to as “Liability Claims”). Liability Claims shall also include, but
not be limited to, any of the following that 

  

 5 

 relate directly to Licensed Products that were manufactured or sold by Licensee: (i) any claims
arising by reason of any alleged trademark, copyright or patent infringement (ii) violation of any proprietary rights of any third parties, (iii) breach of warranty, (iv) negligence, or (v) any personal injury or death sustained
by any third party whatsoever. In the event that any Liability Claims of any nature whatsoever are asserted against Licensor in any forum or jurisdiction, Licensee shall assume the defense and all costs of any suit or claim and shall indemnify and
hold Licensor harmless from and against any and all losses, costs, damages, or expenses arising out of any such Liability Claims, and will pay or cause to be paid any and all judgments, awards or other amounts entered or awarded against Licensor.

  

	 	16.	Purchase Agreement. Nothing contained in this Agreement shall be deemed to supersede, restrict, impair or diminish in any respect any of the obligations, agreement,
covenants, representations or warranties of Licensor or Licensee contained in the Purchase Agreement. 

 (signature page
follows) 
  

 6 

 IN WITNESS WHEREOF, the parties have caused this Agreement to be executed as of the Effective Date.

  

									
	LICENSOR:	 		 	LICENSEE:
			
	SANKOSHA ENGINEERING CO., LTD.	 		 	ALLIANCE LAUNDRY SYSTEMS LLC
					
	By:	 	 /s/ Mitsuyuki Uchikoshi
	 		 	By:	 	 /s/ Bruce P. Rounds

	Name:	 	Mitsuyuki Uchikoshi	 		 	Name:	 	Bruce P. Rounds
	Title:	 	President	 		 	Title:	 	VP-CFO

 (Signature Page to Trademark License Agreement)

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