Document:

2006  Stock Acquisition and Option Plan, as amended and restated

 Exhibit 10.14(b) 

2006 STOCK ACQUISITION AND OPTION PLAN 

FOR KEY EMPLOYEES OF 

VALCON ACQUISITION HOLDING B.V. AND ITS SUBSIDIARIES 

(As Amended and Restated – Effective 2/25/10) 
  

	1.	Purpose of Plan 

 The 2006
Stock Acquisition and Option Plan for Key Employees of and Valcon Acquisition Holding B.V. and Its Subsidiaries (the “Plan”) is designed: 

(a) to promote the long term financial interests and growth of Valcon Acquisition Holding B.V. (the “Company”) and its
Subsidiaries by attracting and retaining management and other personnel with the training, experience and ability to enable them to make a substantial contribution to the success of the Company’s business; 

(b) to motivate management personnel by means of growth-related incentives to achieve long range goals; and 

(c) to further the alignment of interests of participants with those of the stockholders of the Company through opportunities for
increased stock, or stock-based ownership in the Company. 
  

	2.	Definitions 

 As used in
the Plan, the following words shall have the following meanings: 
 (a) “Affiliate” means with respect to any Person,
any entity directly or indirectly controlling, controlled by or under common control with such Person. 
 (b) “Bidco”
means Valcon Acquisition BV, a private company with limited liability incorporated under the laws of The Netherlands and an entity which is wholly-owned by the Company. 

(c) “Board” means the Supervisory Board of The Nielsen Company B.V. 

(d) “Change in Control” means any transaction (including, without limitation, any merger, consolidation or sale of assets or
equity interests, or any acquisition of stock in the open market or otherwise) the result of which is that any Person or Group, other than any of the Investors or their Affiliates, obtains (i) direct or indirect beneficial ownership of more
than fifty (50) percent of the voting rights attached to the entire issued share capital of Valcon Acquisition Holding (Luxembourg) S.à.r.l. (“Luxco”), or any entity which is wholly-owned, directly or indirectly, by Luxco and
which has materially the same direct or indirect ownership of all direct and indirect subsidiaries of Luxco as does Luxco, or (ii) all or substantially all of the assets of the VNU Group (excluding, for the avoidance of doubt, a transaction or
series of transactions involving the sale of only (A) the assets of the entities comprising the Business Information division of the VNU Group, in combination with (B) the assets of either (x) the entities comprising the Marketing
Information division of the VNU Group or (y) the entities comprising the Media Measurement and Information division of the VNU Group, in each case as such applicable division is constituted from time to time). 

 (e) “Code” means the Internal Revenue Code of 1986, as amended. 

(f) “Control” means with respect to a Person (other than an individual) (i) direct or indirect ownership of more than 50%
of the voting rights of such Person, or (ii) the right to appoint the majority of the members of the board of directors (or similar governing body) or to manage on a discretionary basis the assets of such Person and, for avoidance of doubt, a
general partner is deemed to control a limited partnership and, solely for the purposes of this Agreement, a fund advised or managed directly or indirectly by a Person shall also be deemed to be controlled by such Person (and the terms Controlling
and Controlled shall have meanings correlative to the foregoing). 
 (g) “Committee” means the Compensation Committee
of the Board (or, if no such committee exists, the Board or its Executive Committee). 
 (h) “Common Stock” or
“Share” means the ordinary shares of the Company, which may be authorized but unissued, or issued and reacquired. 

(i) “Employee” means a person, including an officer, in the regular employment of the Company or one of its Subsidiaries who,
in the opinion of the Committee, is, or is expected to have involvement in the management, growth or protection of some part or all of the business of the Company or one of its Subsidiaries. 

(j) “Exchange Act” means the Securities Exchange Act of 1934, as amended. 

(k) “Fair Market Value” means on a given day, the price per share equal to (i) the closing sale price of the Common Stock
on such day on the principal stock exchange on which the Common Stock may at the time be listed or, (ii) if there shall have been no sales on such exchange on such day on any given day, the average of the closing bid and asked prices of the
Common Stock on such exchange on such day or, (iii) if there is no such bid and asked price on such day, the average of the closing bid and asked prices of the Common Stock on the next preceding date when such bid and asked price occurred or,
(iv) if the Common Stock shall not be so listed, as determined by the Board in good faith based on the recommendation of the Committee. 

(l) “Grant” means an award made to a Participant pursuant to the Plan and described in Section 5, including, without
limitation, an award of a Stock Option, Purchase Stock, Restricted Stock, Stock Appreciation Right or Dividend Equivalent Right (as such terms are defined in Section 5), or any combination of the foregoing. 

(m) “Grant Agreement” means an agreement between the Company and a Participant that sets forth the terms, conditions and
limitations applicable to a Grant. 
 (n) “Group” means “group,” as such term is used for purposes of
Section 13(d) or 14(d) of the Exchange Act. 
  

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 (o) “Investors” means each of the investment funds associated with AlpInvest
Partners, The Blackstone Group, The Carlyle Group, Hellman & Friedman, Kohlberg Kravis Roberts, Co. and Thomas H. Lee Partners, or their successors, so long as they remain investors under that certain Shareholder’s Agreement Regarding
The Nielsen Company B.V., to be entered into by and among Luxco, Valcon Acquisition Holding B.V., Bidco, and the other parties thereto. 

(p) “Management Stockholder’s Agreement” means that certain management stockholder’s agreement entered into between
the Company and each Participant. 
 (q) “Participant” means an Employee, non-employee member of the Board, consultant
or other person having a relationship with the Company or one of its Subsidiaries, to whom one or more Grants have been made and remain outstanding. 

(r) “Person” means “person,” as such term is used for purposes of Section 13(d) or 14(d) of the Exchange Act.

 (s) “Subsidiary” means with respect to any Person, any entity directly or indirectly controlled by such Person.

 (t) “VNU Group” means Luxco and any of its direct and indirect subsidiaries and Affiliates, together with any
successor thereto. 
  

	3.	Administration of Plan 

(a) The Plan shall be administered by the Committee. The Committee may adopt its own rules of procedure, and action of a majority of the
members of the Committee taken at a meeting, or action taken without a meeting by unanimous written consent, shall constitute action by the Committee. The Committee shall have the power and authority to administer, construe and interpret the Plan,
to make rules for carrying it out and to make changes in such rules. Any such interpretations, rules, and administration shall be consistent with the basic purposes of the Plan. 

(b) The Committee may delegate to the Chief Executive Officer of the VNU Group and to other senior officers of the Company its duties
under the Plan subject to such conditions and limitations as the Committee shall prescribe except that only the Committee may designate and make Grants to Participants. 

(c) The Committee may employ counsel, consultants, accountants, appraisers, brokers or other persons. The Committee, the Company, and the
officers and directors of the Company shall be entitled to rely upon the advice, opinions or valuations of any such persons. All actions taken and all interpretations and determinations made by the Committee in good faith shall be final and binding
upon all Participants, the Company and all other interested persons. No member of the Committee shall be personally liable for any action, determination or interpretation made in good faith with respect to the Plan or the Grants, and all members of
the Committee shall be fully protected by the Company with respect to any such action, determination or interpretation. 
  

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	4.	Eligibility 

 The
Committee may from time to time make Grants under the Plan to such Employees, or other persons having a relationship with Company or any of its Subsidiaries, and in such form and having such terms, conditions and limitations as the Committee may
determine. The terms, conditions and limitations of each Grant under the Plan shall be set forth in a Grant Agreement, in a form approved by the Committee, consistent, however, with the terms of the Plan; provided, however, that such
Grant Agreement shall contain provisions dealing with the treatment of Grants in the event of the termination of employment, death or disability of a Participant, and may also include provisions concerning the treatment of Grants in the event of a
Change in Control of the Company. 
  

	5.	Grants 

 From time to
time, the Committee will determine the forms and amounts of Grants for Participants. Such Grants may take the following forms in the Committee’s sole discretion: 

(a) Stock Options - These are options to subscribe for Common Stock. At the time of Grant the Committee shall determine, and shall
include in the Grant Agreement or other Plan rules, the option exercise period, the option exercise price, vesting requirements, and such other terms, conditions or restrictions on the grant or exercise of the option as the Committee deems
appropriate. In addition to other restrictions contained in the Plan, an option granted under this Section 5(a) may not be exercised more than 10 years after the date it is granted. Payment of the option exercise price shall be made in cash, or
in shares of Common Stock or a combination thereof, in accordance with the terms of the Plan, the Grant Agreement and of any applicable guidelines of the Committee in effect at the time. 

(b) Stock Appreciation Rights - The Committee may grant Stock Appreciation Rights in connection with the grant of a Stock Option.
Each Stock Appreciation Right shall be subject to such other terms as the Committee may determine. A Stock Appreciation Right means the right to transfer and surrender to the Company all or a portion of a Stock Option in exchange for an amount,
payable in cash or shares of Common Stock, equal to the excess of (i) the aggregate Fair Market Value, as of the date such Option or portion thereof is transferred or surrendered, of the Common Stock underlying such Option or portion thereof,
over (ii) the aggregate exercise price of such Option or portion thereof, relating to such Common Stock. 
 (c) Purchase
Stock - Purchase Stock are Shares offered to a Participant at such price as determined by the Committee, the acquisition of which may make the Participant eligible to receive Grants under the Plan, including, but not limited to, Stock Options.

 (d) Restricted Stock - Restricted Stock are Shares granted by the Committee to a Participant, with or without charge
to the Participant (as may be required by applicable law). The Restricted Stock shall be subject to such other terms as the Committee may determine. 
  

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 (e) Dividend Equivalent Rights - The Committee may grant Dividend Equivalent Rights
either alone or in connection with the grant of a Stock Option. A Dividend Equivalent Right means the right to receive a payment in respect of one share of Common Stock (whether or not subject to a Stock Option) equal to the amount of any dividend
paid in respect of one share of Common Stock held by a shareholder in the Company. Each Dividend Equivalent Right shall be subject to such terms as the Committee may determine. 

(f) Other Stock-Based Awards - The Committee may grant or sell awards of Shares and awards that are valued in whole or in part by
reference to, or are otherwise based on the Fair Market Value of, Shares (including, without limitation, restricted stock units). Such “Other Stock-Based Awards” shall be in such form, and dependent on such conditions, as the Committee may
determine, including, without limitation, the right to receive, or vest with respect to, one or more Shares (or the equivalent cash value of such Shares) upon the completion of a specified period of service, the occurrence of an event and/or the
attainment of performance objectives. Other Stock-Based Awards may be granted alone or in addition to any other Grants under the Plan. Subject to the provisions of the Plan, the Committee shall determine to whom and when Other Stock-Based Awards
will be made, the number of Shares to be awarded under (or otherwise related to) such Other Stock-Based Awards; whether such Other Stock-Based Awards shall be settled in cash, Shares or a combination of cash and Shares; and all other terms and
conditions of such awards (including, without limitation, the vesting provisions thereof and provisions ensuring that all Shares so awarded and issued shall be fully paid and non-assessable). 

 

	6.	Limitations and Conditions 

(a) The number of Shares available for Grants under this Plan shall be 36,280,000, of which 7,325,000 shares are intended to be Purchase
Stock and 28,955,000 shares are intended to be available for equity grants, unless restricted by applicable law. Shares related to Grants that are forfeited, terminated, cancelled, expire unexercised or purchased by the Company, shall immediately
become available for new Grants. 
 (b) No Grants shall be made under the Plan beyond ten years after the effective date of the
Plan, but the terms of Grants made on or before the expiration of the Plan may extend beyond such expiration. At the time a Grant is made or amended or the terms or conditions of a Grant are changed in accordance with the terms of the Plan or the
Grant Agreement, the Committee may provide for limitations or conditions on such Grant. 
 (c) Nothing contained herein shall
affect the right of the Company or any of its Subsidiaries to terminate any Participant’s employment at any time or for any reason. 

(d) Unless otherwise agreed with a Participant, no benefit under the Plan shall be subject in any manner to anticipation, alienation,
sale, transfer, assignment, pledge, encumbrance, or charge, and any attempt to do so shall be void. No such benefit shall, prior to receipt thereof by the Participant, be in any manner liable for or subject to the debts, contracts, liabilities,
engagements, or torts of the Participant. 
  

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 (e) Participants shall not be, and shall not have any of the rights or privileges of,
stockholders of the Company in respect of any Shares they may acquire in connection with any Grant unless and until any such Shares have been issued by the Company to such Participants (or book entry representing such shares has been made and such
Shares have been deposited with the appropriate registered book-entry custodian). For the avoidance of doubt, shares shall be deemed to have been issued when evidenced by entry in the Company’s shareholder register. 

(f) No election as to benefits or exercise of any Grant may be made during a Participant’s lifetime by anyone other than the
Participant except by a legal representative appointed for or by the Participant. 
 (g) Absent express provisions to the
contrary, any Grant under this Plan shall not be deemed compensation for purposes of computing benefits or contributions under any retirement or severance plan of the Company or its Subsidiaries and shall not affect any benefits under any other
benefit plan of any kind now or subsequently in effect under which the availability or amount of benefits is related to level of compensation. This Plan is not a “Retirement Plan” or “Welfare Plan” under the Employee Retirement
Income Security Act of 1974, as amended. 
 (h) Unless the Committee determines otherwise, no benefit or promise under the Plan
shall be secured by any specific assets of the Company or any of its Subsidiaries, nor shall any assets of the Company or any of its Subsidiaries be designated as attributable or allocated to the satisfaction of the Company’s obligations under
the Plan. 
  

	7.	Transfers and Leaves of Absence 

For purposes of the Plan, unless the Committee determines otherwise: (a) a transfer of a Participant’s employment without an
intervening period of separation among the Company and any Subsidiary (or among any Subsidiaries) shall not be deemed a termination of employment, and (b) a Participant who is granted in writing a leave of absence or who is entitled to a
statutory leave of absence shall be deemed to have remained in the employ of the Company (and any Subsidiary) during such leave of absence. 
  

	8.	Adjustments 

 In the event
of any stock split, spin-off, share combination, reclassification, recapitalization, liquidation, dissolution, reorganization, merger, Change in Control, payment of a dividend (other than a cash dividend paid as part of a regular dividend
program) or other similar transaction or occurrence which affects the equity securities of the Company or the value thereof , the Committee shall (i) adjust the number and kind of shares subject to the Plan and
available for or covered by Grants, (ii) adjust the share prices related to outstanding Grants, and/or (iii) take such other action (including, without limitation providing for the payment of a cash amount to holders of
outstanding Grants), in each case as it deems reasonably necessary to address, on an equitable basis, the effect of the applicable corporate event on the Plan and any outstanding Grants. Any such adjustment made or action taken by the
Committee in accordance with the preceding sentence shall be final and binding upon holders of Options and upon the Company. 
  

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	9.	Merger, Consolidation, Exchange, Acquisition, Liquidation or Dissolution 

In its absolute discretion, acting in good faith, and on such terms and conditions as it deems appropriate, coincident with or after the
grant of any Grant, the Committee may provide that such Grant cannot be exercised after the amalgamation, combination, merger or consolidation of the Company with or into another corporation or other entity, the exchange of all or substantially all
of the assets of the Company for the securities of another corporation or other entity, the acquisition by another person of 66 2/3% or more of the Company’s then outstanding shares of voting stock or the recapitalization, reorganization,
reclassification, liquidation, dissolution, or other event affecting the capital stock of the Company, including a Change in Control. The Committee shall, on such terms and conditions as it deems appropriate, acting in good faith, also provide,
either by the terms of such Grant or by a resolution adopted prior to the occurrence of such amalgamation, merger, consolidation, exchange, acquisition, recapitalization, reorganization, reclassification, liquidation, dissolution or other event
affecting the capital stock of the Company, that, after written notice to all affected Participants and for a reasonable period of time prior to such event, such Grant which is being made unexercisable after any such event shall be exercisable as to
any Shares subject thereto, notwithstanding anything to the contrary herein (but subject to the provisions of Section 6(b)) and that, upon the occurrence of such event, such Grant shall terminate and be of no further force or effect. The
Committee may also provide, in its absolute discretion, that even if the Grant shall remain exercisable after any such event, from and after such event, any such Grant shall be exercisable only for the kind and amount of securities and/or other
property, or the cash equivalent thereof (as determined by the Committee in good faith), receivable as a result of such event by the holder of a number of Shares for which such Grant could have been exercised immediately prior to such event. The
Committee may further provide in its absolute discretion, an opportunity for holders of such Grant to enter into new Grants in connection with such event, on such terms and conditions as the Committee deems appropriate or to have their grants
cancelled in exchange for a cash payment equal to the consideration paid in such transaction for Shares. 
  

	10.	Amendment and Termination 

(a) The Committee shall have the authority to make such amendments to any terms and conditions applicable to outstanding Grants as are
consistent with this Plan provided that no such action shall modify any Grant in a manner adverse to the Participant without the Participant’s consent except as such modification is provided for or contemplated in the terms of the Grant or this
Plan (except that any adjustment that is made pursuant to Section 8 or 9 hereof may be made by the Committee in good faith). 

(b) The Board of Directors may amend, suspend or terminate the Plan except that no such action, other than an action under Section 8
or 9 hereof, may be taken which would, without stockholder approval, increase the aggregate number of Shares available for Grants under the Plan, decrease the price of outstanding Grants, change the requirements relating to the Committee, extend the
term of the Plan or be materially adverse to a majority of Participants with respect to any outstanding Grants. 
  

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 (c) If any payments of money, delivery of shares of Common Stock or other benefits due to
the Participant hereunder could cause the application of an accelerated or additional tax under Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”), such payments, delivery of shares or other benefits shall be
deferred if deferral will make such payment, delivery of shares or other benefits compliant under Section 409A of the Code, otherwise such payment, delivery of shares or other benefits shall be restructured, to the extent possible, in a manner,
determined by the Company and reasonably acceptable to the Participant, that does not cause such an accelerated or additional tax. 
  

	11.	Governing Law; International Participants 

(a) This Plan shall be governed by the laws of the State of New York, except to the extent that the issue or transfer of Stock shall be
subject to mandatory provisions of the laws of The Netherlands. 
 (b) The Committee may make Grants to Employees who are
subject to the laws of nations other than the United States, which Grants may have terms and conditions that differ from the terms thereof as provided elsewhere in the Plan for the purpose of complying with foreign laws. 

 

	12.	Withholding Taxes 

 The
Company shall have the right to deduct from any cash payment made under the Plan the minimum amount of any federal, provincial, state or local income or other taxes required by law to be withheld with respect to such payment. It shall be a condition
to the obligation of the Company to deliver Shares upon the exercise of a Stock Option that the Participant pay to the Company such amount as may be requested by the Company for the purpose of satisfying any liability for such minimum withholding
taxes. 
  

	13.	Effective Date and Termination Dates 

The Plan shall be effective on and as of the date of its approval by the stockholders of the Company and shall terminate ten years later,
subject to earlier termination by the Board pursuant to Section 10. 
  

 8Form of Stock Option Agreement

 Exhibit 10.24(b) 

FORM OF STOCK OPTION AGREEMENT 

THIS AGREEMENT, dated as of [DATE] (the “Grant Date”) is made by and between Valcon Acquisition Holding B.V., a private
company with limited liability incorporated under the laws of The Netherlands, having its registered office in Diemen, The Netherlands (hereinafter referred to as the “Company”), and the individual whose name is set forth on the
signature page hereof, who is an employee of the Company or a Subsidiary of the Company, hereinafter referred to as the “Optionee”. Any capitalized terms herein not otherwise defined in Article I shall have the meaning set forth in
the 2006 Stock Acquisition and Option Plan for Key Employees of and Valcon Acquisition Holding B.V. and Its Subsidiaries (the “Plan”). 

WHEREAS, the Company wishes to carry out the Plan, the terms of which are hereby incorporated by reference and made a part of this
Agreement; and 
 WHEREAS, the Committee, charged with administration of the Plan, has determined that it would be to the
advantage and best interest of the Company and its shareholders to grant the Option provided for herein to the Optionee as an incentive for increased efforts during his term of office with the Company or its Subsidiaries, and has advised the Company
thereof and instructed the undersigned officers to issue said Option; 
 NOW, THEREFORE, in consideration of the mutual
covenants herein contained and other good and valuable consideration, receipt of which is hereby acknowledged, the parties hereto do hereby agree as follows: 

ARTICLE I 

DEFINITIONS 

Whenever the following terms are used in this Agreement, they shall have the meaning specified in the Plan or below unless the context
clearly indicates to the contrary. 
 Section 1.1. - Cause 

“Cause” shall mean “Cause” as such term may be defined in any employment, change in control or severance agreement
between the Optionee and the Company or any of its Subsidiaries (the “Employment Agreement”), or, if there is no such Employment Agreement or if no such term is defined therein, “Cause” shall mean: (i) the
Optionee’s willful misconduct with regard to the Company; (ii) the Optionee is indicted for, convicted of, or pleading nolo contendere to, a felony, a misdemeanor involving moral turpitude, or an intentional crime involving material
dishonesty other than, in any case, vicarious liability; (iii) the Optionee’s conduct involving the use of illegal drugs in the workplace; (iv) the Optionee’s failure to attempt in good faith to follow a lawful directive of his
or her supervisor within ten (10) days after written notice of such failure; and/or (v) the Optionee’s breach of the Optionee’s Management Stockholders’ Agreement or the Optionee’s other agreements with the Company,
which continues beyond ten (10) days after written demand for substantial performance is delivered to the Optionee by the Company (to the extent that, in the reasonable judgment of the Board, such breach can be cured by the Optionee).

 Section 1.2. - Good Reason 

“Good Reason” shall mean “Good Reason” as such term is defined in the Employment Agreement, or if there is no such
Employment Agreement or if such term is not defined therein, “Good Reason” shall mean, without the Optionee’s consent, (i) a reduction in Optionee’s annual base salary or target annual incentive under the Annual Incentive
Plan (“target AIP”) (excluding any reduction in Optionee’s base salary and/or target AIP that is part of a plan to reduce compensation of comparably situated employees of the Company generally; provided that such reduction in
Optionee’s base salary and/or target AIP, as applicable, is not greater than ten percent (10%) of such base salary and target AIP); (ii) a material diminution in the nature or scope of the Optionee’s responsibilities, duties or
authority (other than any such diminution which may occur by reason of the current corporate restructuring programs); or (iii) the relocation by the Company of the Optionee’s primary place of employment with the Company to a location more
than fifty (50) miles outside of the Optionee’s current principal place of employment (which shall not be deemed to occur due to a requirement that the Optionee travel in connection with the performance of his or her duties); in any case
of the foregoing, that remains uncured after ten (10) business days after the Optionee has provided the Company written notice that the Optionee believes in good faith that such event giving rise to such claim of Good Reason has occurred, so
long as such notice is provided within ninety (90) days after such event has first occurred. 
 Section 1.3. - Option

 “Option” shall mean the Time Option granted under Section 2.1 of this Agreement. 

Section 1.4. - Permanent Disability 

“Permanent Disability” shall have occurred when the Optionee has been unable to perform his material duties because of physical
or mental incapacity for a period of at least 180 consecutive days, as determined by a medical doctor mutually agreed upon by the parties hereto. Any question as to the existence of the Permanent Disability of the Optionee as to which the Optionee
and the Company cannot agree shall be determined in writing by a qualified independent physician mutually acceptable to the Optionee and the Company. If the Optionee and the Company cannot agree as to a qualified independent physician, each shall
appoint such a physician and those two physicians shall select a third who shall make such determination in writing. The determination of Permanent Disability made in writing to the Company and the Optionee shall be final and conclusive for all
purposes of this Agreement (such inability is hereinafter referred to as “Permanent Disability” or being “Permanently Disabled”). 

Section 1.5. - Time Option 

“Time Option” shall mean the right and option to acquire, on the terms and conditions set forth herein, all or any part of an
aggregate of the number of shares of Common Stock, as shall be evidenced by entry in the Company’s shareholder register, set forth on the signature page of this Agreement. 

 

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 ARTICLE II 

GRANT OF OPTIONS 

Section 2.1. - Grant of Options 

For good and valuable consideration, on and as of the date hereof the Company irrevocably grants to the Optionee a Time Option upon the
terms and conditions set forth in this Agreement. 
 Section 2.2. - Exercise Price 

Subject to Section 2.4, the exercise prices of the shares of Common Stock covered by the Time Option shall be as set forth on the
signature page of this Agreement. 
 Section 2.3. - No Guarantee of Employment 

Nothing in this Agreement or in the Plan shall confer upon the Optionee any right to continue in the employ of the Company or any
Subsidiary or shall interfere with or restrict in any way the rights of the Company and its Subsidiaries, which are hereby expressly reserved, to terminate the employment of the Optionee at any time for any reason whatsoever, with or without cause,
subject to the applicable provisions of, if any, the Optionee’s employment agreement with the Company or its Subsidiaries or offer letter provided by the Company or its Subsidiaries to the Optionee. 

Section 2.4. - Adjustments to Option 

The Option shall be adjusted pursuant to Sections 8 or 9 of the Plan, as applicable. Any such adjustment made in good faith thereunder
shall be final and binding upon the Optionee, the Company and all other interested persons. 
 ARTICLE III 

PERIOD OF EXERCISABILITY 

Section 3.1. - Commencement of Exercisability 

(a) So long as the Optionee continues to be employed by the Company or any of its Subsidiaries, the Option shall become exercisable
pursuant to the following schedules: 
 (i) Time Option. Subject to clause (b)(i) below, the Time Option
shall become vested and exercisable                                 . 

(b) Notwithstanding the foregoing, so long as the Optionee continues to be employed by the Company or any of its Subsidiaries through the
occurrence of a Change in Control: 
 (i) the Time Option shall become immediately exercisable as to 100% of the
shares of Common Stock underlying such Time Option immediately prior to a Change in Control (but only to the extent such Option has not otherwise terminated or become exercisable). 

 

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 (c) Upon a termination of the Optionee’s employment for any reason (other than for
Cause by the Company or without Good Reason by the Optionee but which shall include, for the avoidance of doubt, due to the Optionee’s death or Permanent Disability): 

(i) a pro-rata portion of the installment of the Time Option that would, but for such termination, be scheduled to vest
and become exercisable on              of the year in which the termination occurs will become vested and exercisable upon such termination, with such pro-rata portion determined
based on the number of days the Optionee was employed by the Company or any of its Subsidiaries during the year, relative to the number of days of such full year. 

(d) Notwithstanding the foregoing, no Option shall become exercisable as to any additional shares of Common Stock (which do not otherwise
become exercisable in accordance with Section 3.1(a), (b) or (c) above) following the termination of employment of the Optionee for any reason and any Option, which is unexercisable as of the Optionee’s termination of employment,
shall be immediately cancelled without payment therefor. 
 Section 3.2. - Expiration of Option 

Except as otherwise provided in Section 5 or 6 of the Management Stockholder’s Agreement, the Optionee may not exercise the
Option to any extent after the first to occur of the following events: 
 (a) The tenth anniversary of the Grant Date, provided
that the Optionee remains employed by the Company or any of its Subsidiaries through such date; 
 (b) Six months after the
Optionee is terminated by the Company or any of its Subsidiaries without Cause or the Optionee terminates employment with Good Reason (unless earlier terminated as provided in Section 3.2(e) below); 

(c) The first anniversary of the date of the Optionee’s termination of employment, if the Optionee’s employment is terminated
by reason of death or Permanent Disability (unless earlier terminated as provided in Section 3.2(e) below); 
 (d)
Immediately upon the date of the Optionee’s termination of employment by the Company or its Subsidiaries for Cause or by the Optionee without Good Reason (other than due to death or Permanent Disability); 

(e) The date the Option is terminated pursuant to Section 4 of the Management Stockholder’s Agreement; or 

 

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 (f) At the discretion of the Company, if the Committee so determines pursuant to
Section 9 of the Plan, the effective date of a merger, consolidation or other capital change or transaction of the Company that is a Change in Control, in which case, prior to such effective date, the Company shall provide no less than ten
(10) days prior written notice to the Optionee that the Company intends to exercise its discretion and provide either (x) an opportunity for the Optionee to exercise his Options (whether or not then vested), or (y) make payment to the
Optionee in respect of the termination of his Options upon such date. 
 ARTICLE IV 

EXERCISE OF OPTION 

Section 4.1. – Person Eligible to Exercise 

Except as otherwise provided in the Management Stockholder’s Agreement, during the lifetime of the Optionee, only he may exercise an
Option or any portion thereof. After the death of the Optionee, any exercisable portion of an Option may, prior to the time when an Option becomes unexercisable under Section 3.2, be exercised by his personal representative or by any person
empowered to do so under the Optionee’s will or under the then applicable laws of descent and distribution. 
 Section 4.2. –
Partial Exercise 
 Any exercisable portion of an Option or the entire Option, if then wholly exercisable, may be
exercised in whole or in part at any time prior to the time when the Option or portion thereof becomes unexercisable under Section 3.2; provided, however, that any partial exercise shall be for whole shares of Common Stock only.

 Section 4.3. – Manner of Exercise 

An Option, or any exercisable portion thereof, may be exercised solely by delivering to the General Counsel of the Company or his office
all of the following prior to the time when the Option or such portion becomes unexercisable under Section 3.2: 
 (a)
Notice in writing signed by the Optionee or the other person then entitled to exercise the Option or portion thereof, stating that the Option or portion thereof is thereby exercised, such notice complying with all applicable rules established by the
Committee; 
 (b) (i) Full payment (in cash or by check or by a combination thereof) for the shares with respect to which such
Option or portion thereof is exercised or (ii) indication that the Optionee elects to have the number of Shares that would otherwise be issued to the Optionee reduced by a number of Shares having an equivalent Fair Market Value to the payment
that would otherwise be made by Optionee to the Company pursuant to clause (i) of this subsection (b); 
 (c) At any time
that the Common Stock is not publicly traded on an established securities market, a bona fide written representation and agreement, in a form satisfactory to the Committee, signed by the Optionee or other person then entitled to exercise such Option
or portion thereof, stating that the shares of Common Stock are being acquired for his own account, for investment and without any present intention of distributing or reselling 

 

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said shares or any of them except as may be permitted under the Securities Act of 1933, as amended (the “Act”), and then applicable rules and regulations thereunder, and that the
Optionee or other person then entitled to exercise such Option or portion thereof will indemnify the Company against and hold it free and harmless from any loss, damage, expense or liability resulting to the Company if any sale or distribution of
the shares by such person is contrary to the representation and agreement referred to above; provided, however, that the Committee may, in its reasonable discretion, take whatever additional actions it deems reasonably necessary to
ensure the observance and performance of such representation and agreement and to effect compliance with the Act and any other federal, provincial or state securities laws or regulations; 

(d) Full payment to the Company (in cash or by check or by a combination thereof) of all amounts which, under applicable law, it is
required to withhold upon exercise of the Option; and 
 (e) In the event the Option or portion thereof shall be exercised
pursuant to Section 4.1 by any person or persons other than the Optionee, appropriate proof of the right of such person or persons to exercise the option. 

Without limiting the generality of the foregoing, the Committee may require an opinion of counsel acceptable to it to the effect that any subsequent
transfer of shares acquired on exercise of an Option does not violate the Act. If the Optionee is a resident of the United States, the written representation and agreement referred to in subsection (c) above shall, however, not be required if
the shares to be issued pursuant to such exercise have been registered under the Act, and such registration is then effective in respect of such shares. 

Section 4.4. – Conditions to Issuance of Stock 

The shares of stock issuable upon the exercise of an Option, or any portion thereof, shall not be required to be so physically issued to
the Optionee. For the avoidance of doubt, shares shall be deemed to have been issued when evidenced by entry in the Company’s shareholder register. Such shares shall be fully paid and nonassessable. The Company shall not be required to issue or
deliver any certificate or certificates for shares of stock acquired upon the exercise of an Option or portion thereof prior to fulfillment of all of the following conditions: 

(a) The obtaining of approval or other clearance from any state, provincial or federal governmental agency which the Committee shall, in
its reasonable and good faith discretion, determine to be necessary or advisable (and the Company and the Optionee shall each use reasonable efforts to obtain all such clearances and approvals as soon as reasonably practicable); 

(b) The lapse of such reasonable period of time following the exercise of the Option as the Committee may from time to time establish for
reasons of administrative convenience or as may otherwise be required by applicable law; and 
 (c) The execution by the
Optionee of a Sale Participation Agreement with Luxco (a “Sale Participation Agreement”) and a Management Stockholder’s Agreement. 
  

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 Section 4.5. – Rights as Stockholder 

The holder of an Option shall not be, nor have any of the rights or privileges of, a stockholder of the Company in respect of any shares
he may be issued upon the exercise of the Option or any portion thereof unless and until such shares shall have been issued as evidenced by entry in the Company’s shareholder register upon satisfaction of the conditions set forth in
Section 4.4. 
 ARTICLE V 

MISCELLANEOUS 
 Section
5.1. – Administration 
 The Committee shall have the power to interpret the Plan and this Agreement and to adopt
such rules for the administration, interpretation and application of the Plan as are consistent therewith and to interpret or revoke any such rules. All actions taken and all interpretations and determinations made by the Committee in good faith
shall be final and binding upon the Optionee, the Company and all other interested persons. No member of the Committee shall be personally liable for any action, determination or interpretation made in good faith with respect to the Plan or the
Option. In its absolute discretion, the Board may at any time and from time to time exercise any and all rights and duties of the Committee under the Plan and this Agreement. 

Section 5.2. – Option Not Transferable 

Subject to applicable law to the contrary, neither the Option nor any interest or right therein or part thereof shall be liable for the
debts, contracts or engagements of the Optionee or his successors in interest or shall be subject to disposition by transfer, alienation, anticipation, pledge, encumbrance, assignment or any other means whether such disposition be voluntary or
involuntary or by operation of law by judgment, levy, attachment, garnishment or any other legal or equitable proceedings (including bankruptcy), and any attempted disposition thereof shall be null and void and of no effect; provided, however, that
this Section 5.2 shall not prevent transfers by will or by the applicable laws of descent and distribution or to a partnership, limited liability company, corporation, trust or custodianship, the beneficiaries of which may include only the
Optionee, his spouse (or ex-spouse) or his lineal descendants (including adopted children) or, if at any time after any such transfer there shall be no then living spouse or lineal descendants, then to the ultimate beneficiaries of any such trust or
to the estate of a deceased beneficiary. 
 Section 5.3. – Notices 

Any notice to be given under the terms of this Agreement to the Company shall be addressed to the Company in care of its General Counsel,
and any notice to be given to the Optionee shall be addressed to him at the address given beneath his signature hereto. By a notice given pursuant to this Section 5.3, either party may hereafter designate a different address for notices to be
given to it or him. Any notice which is required to be given to the Optionee, shall, if the Optionee is then deceased, be given to the Optionee’s personal representative if such representative has previously informed the Company of his status
and address by written notice 
  

 7 

 
under this Section 5.3. Any notice shall have been deemed duly given (i) upon electronic confirmation of facsimile, (ii) one business day following the date sent when sent by
overnight delivery and (iii) five (5) business days following the date mailed when mailed by registered or certified mail return receipt requested and postage prepaid, in each case as follows. 

Section 5.4. – Titles; Pronouns 

Titles are provided herein for convenience only and are not to serve as a basis for interpretation or construction of this Agreement. The
masculine pronoun shall include the feminine and neuter, and the singular the plural, where the context so indicates. 
 Section
5.5. – Applicability of Plan and Management Stockholder’s Agreement 
 The Option and the shares of Common
Stock issued to the Optionee upon exercise of the Option shall be subject to all of the terms and provisions of the Plan, the Management Stockholder’s Agreement and the Sale Participation Agreement, to the extent applicable to the Option and
such shares. In the event of any conflict between this Agreement and the Plan, the terms of the Plan shall control. In the event of any conflict between this Agreement or the Plan and the Management Stockholder’s Agreement, the terms of the
Management Stockholder’s Agreement shall control. 
 Section 5.6. – Amendment 

This Agreement may be amended only by a writing executed by the parties hereto, which specifically states that it is amending this
Agreement. 
 Section 5.7. – Governing Law 

The laws of the State of New York shall govern the interpretation, validity and performance of the terms of this Agreement, except to the
extent that the issue or transfer of Stock shall be subject to mandatory provisions of the laws of The Netherlands. 
 Section 5.8. –
Arbitration 
 In the event of any controversy among the parties hereto arising out of, or relating to, this Agreement
which cannot be settled amicably by the parties, such controversy shall be finally, exclusively and conclusively settled by mandatory arbitration conducted expeditiously in accordance with the American Arbitration Association rules, by a single
independent arbitrator. Such arbitration process shall take place within the Borough of Manhattan, in the City of New York, New York. The decision of the arbitrator shall be final and binding upon all parties hereto and shall be rendered pursuant to
a written decision, which contains a detailed recital of the arbitrator’s reasoning. Judgment upon the award rendered may be entered in any court having jurisdiction thereof. Each party shall bear its own legal fees and expenses.
Notwithstanding anything herein to the contrary, if the Employment Agreement contains a similar provision relating to arbitration and/or dispute resolution, such provision in the Employment Agreement shall govern any controversy hereunder.

  

 8 

 Section 5.9. – Code Section 409A 

If any payments of money, delivery of shares of Common Stock or other benefits due to the Participant hereunder could cause the application of an
accelerated or additional tax under Section 409A of the Code, such payments, delivery of shares or other benefits shall be deferred if deferral will make such payment, delivery of shares or other benefits compliant under Section 409A of
the Code, otherwise such payment, delivery of shares or other benefits shall be restructured, to the extent possible, in a manner, determined by the Company and reasonably acceptable to the Participant, that does not cause such an accelerated or
additional tax. 
 Section 5.10. – Counterparts 

This Agreement may be signed in counterparts, each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon
the same instrument. 
  

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	VALCON ACQUISITION HOLDING B.V.
		
	By:	 	 
		
	Its:	 	 
	
	OPTIONEE:
	
	 
	[OPTIONEE]
		
	Address:	 	
	
	 
	
	 

  

			
	Aggregate number of shares of Common Stock for which the Time Option granted hereunder is exercisable (100% of number of shares) at an exercise price per share equal
to USD $             (“Base
Price”):                    	 	[# OF SHARES]

 [SIGNATURE PAGE OF
STOCK OPTION AGREEMENT]

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